Marketing

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  • Facebook News Feed Squeezes ‘Promotional’ Content

    B2B Marketing Asia
    Suraj
    27 Nov 2014 | 12:52 am
    So here comes yet another update to the Facebook News Feed algorithm – less organic content that looks ‘overly promotional’ from Pages. Starting January 2015, we’ll see less of: Posts that solely push people to buy a product or install an app Posts that push people to enter promotions and sweepstakes with no real context Posts that reuse ad content Facebook already cracked down on clickbait earlier this year. Now, they are asking users questions like “does this feel like an ad?” to better gauge how users engage with their News Feeds. How will the News Feed look after this next…
  • Study Reveals Top Performing Retailers On Facebook During 2014 Holiday Season by @mattsouthern

    Search Engine Journal
    Matt Southern
    29 Jan 2015 | 3:26 pm
    Disclosure: Searchmetrics is a Search Engine Journal partner, but this coverage has not been sponsored or paid for in any way.  A new study by Searchmetrics reveals the top performing retail stores on Facebook during the holiday season. This was determined by analyzing likes, comments, and shares for pages from the websites of nine top US department stores and three mass merchant stores This research was conducted during the 2014 holiday season, so if you’re looking for tips on how to kill it during a prime shopping season learn from the examples set by these companies. According to the…
  • Necessary Revolution: People & Profits Circa 2025

    Tom Peters
    Cathy Mosca
    12 Jan 2015 | 4:59 am
    Kissy Russell, a neighbor of Tom's in his new South Dartmouth digs, originated a winter program called The Art of Dialogue. Tom is the first speaker this year—just 36 hours prior to his winter escape to Golden Bay, New Zealand. The title of his presentation is "Necessary Revolution: People & Profits Circa 2025." You'll find […] The post Necessary Revolution: People & Profits Circa 2025 appeared first on Tom Peters.
  • The Best Days and Times to Post Content [Infographic]

    MarketingProfs How-To Articles
    29 Jan 2015 | 6:00 am
    The most popular days and times that brands post content to various marketing channels aren't necessarily the most effective, according to a series of reports from TrackMaven. Read the full article at MarketingProfs
  • Ad Agency Gives Millennial Employees Their Own Separate Space

    PSFK
    Adriana Krasniansky
    29 Jan 2015 | 5:00 pm
    Grey Advertising shifts the traditional agency setup by giving millennials their own wing
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    Neuromarketing

  • Brainfluence Podcast – Episodes 31 to 40

    Roger Dooley
    29 Jan 2015 | 5:01 am
    Another couple of months and we’ve got ten more episodes of The Brainfluence Podcast with awesome guests like Paul Zak, Dan Pink, and Robin Dreeke, the FBI’s former top behaviorist! Here’s your chance to catch up on any you missed. [...] The post Brainfluence Podcast – Episodes 31 to 40 appeared first on Neuromarketing.
  • Here’s Why Smart Marketers Use A/B Testing

    Roger Dooley
    27 Jan 2015 | 7:19 am
    How often are websites designed using “best practices” or by trusting the experience of a seasoned expert? The answer is, “all too frequently.” In every speech I give, I offer practical advice on how to get better marketing results by [...] The post Here’s Why Smart Marketers Use A/B Testing appeared first on Neuromarketing.
  • Mega-Recap for Roger’s Picks

    Roger Dooley
    16 Jan 2015 | 5:05 am
    My “picks” went on vacation over the holidays, and then got off to a slow start in the new year. So, this edition is a big catch-up on my own content from here, Forbes, and my podcasts at RogerDooley.com, along [...] The post Mega-Recap for Roger’s Picks appeared first on Neuromarketing.
  • Why Monkeys Are Smarter Shoppers Than Humans

    John Carvalho
    14 Jan 2015 | 6:10 am
    A new Yale study shows that capuchin monkeys, which respond like humans in many situations, are unlike humans when it comes to preferring more expensive treats. The post Why Monkeys Are Smarter Shoppers Than Humans appeared first on Neuromarketing.
  • Sensory Marketing in a Business Card

    Roger Dooley
    8 Jan 2015 | 5:44 am
    We think of print as primarily a visual medium and a challenge to use for sensory marketing. You generally can’t smell it, taste it, or hear it. But touch can come into play in many kinds of print media. Hence, [...] The post Sensory Marketing in a Business Card appeared first on Neuromarketing.
 
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    Influential Marketing

  • The One CES 2015 Trend Marketers Should Care About

    Rohit
    5 Jan 2015 | 5:25 pm
    If there is one thing that is dramatically clear from this week’s Consumer Electronics Show in Las Vegas, it is that the future is definitely not about mobile. Or smart televisions. Or super slim digital cameras. Instead of these mainstream consumer gadgets, the products getting attention this week are wildly diverse … from wifi enabled “smart kettles” to “selfie hair brushes” to mood tracking wrist straps.  Amidst the silliness of sometimes overly quirky products, though, is a quantifiable consumer electronics trend that is poised to eclipse the…
  • The 2014 Influential Business Book Shortlist

    Rohit
    15 Dec 2014 | 4:23 pm
    It is the end of the year and a time to look back upon a full year of ideas and try to take stock of what the biggest ideas and insights were.  For the past several months, I have been curating my annual Non-Obvious Trend Report and spending time amidst speaking and traveling to put together my latest thoughts on the trends that will matter in 2015. As I start to put the finishing touches on the book, one of the nicest side benefits is I get a chance to go back through all the books I encountered this year and put together my annual selections for the best books of the year.  This…
  • Black Friday And The Rise Of Retail Prostitution

    Rohit
    25 Nov 2014 | 12:44 pm
    Imagine we lived in a world where love didn’t exist. Every day would be filled with people moving from interaction to interaction – only investing in each one out of convenience or necessity. In this lonely existence, any relationship would be a short term diversion. People would detach themselves and their emotions from one another. Without love, loyalty wouldn’t be possible. Thankfully, none of us live in that world. We have love and relationships and family and humanity. Except on Black Friday. That one day of the year when retailers and brands slash their prices and try…
  • Why Facebook’s War On Marketing Is A Good Thing

    Rohit
    18 Nov 2014 | 10:06 am
    Facebook has brands worried … again. A recent article headline from Ad Age magazine summed up this concern perfectly, announcing that “Facebook Cuts Brands’ Reach Once Again.” Of course they did. One of the biggest issues facing the largest social media platforms today is how to monetize their offerings. Facebook, Instagram, Twitter are all working on a solution to this same challenge, and it has marketers justifiably worried. What will they start charging for? And how will they ransom the data they have collected? The 4 Types Of Media – Paid, Owned, Earned and…
  • Why Brands Should Stop Idolizing Oreo’s Social Media Strategy

    Rohit
    30 Oct 2014 | 9:26 am
    Today is great timing for a Halloween promotion. Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of a Friday evening Halloween. If you happened to visit Oreo on Instagram or Facebook or Twitter today, you would see what seems like another piece of social media brilliance from the brand: #OreoLab. After all, who wouldn’t want to see America’s favourite cookie transformed into a “nomster” through a cute stop motion Instagram video? It is quirky and fun in a way that most of us have come to expect from Oreo’s ever…
 
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    AdPulp

  • In Little Rock, It’s A Family Affair

    David Burn
    29 Jan 2015 | 3:33 pm
    Thanks to this article in Arkansas Business, I came across news that the Cranford brothers of Little Rock, Arkansas have banded together to form a new agency called Cranford Co. If you’re not up on Arkansas advertising industry history, let it be known that Jay, Ross and Chris Cranford are sons of Wayne Cranford, who […] The post In Little Rock, It’s A Family Affair appeared first on AdPulp.
  • The Future of Online Advertising: Predictions and Questions Answered

    Marcus Anderson
    28 Jan 2015 | 2:42 pm
    As technology continues to evolve, so does online advertising. Companies like Google and Facebook are constantly changing the way that their advertising platforms work. This leaves both businesses and consumers with new challenges they need to face. Many questions go unanswered, such as: Which way is online advertising heading? Why are these ads so personal? […] The post The Future of Online Advertising: Predictions and Questions Answered appeared first on AdPulp.
  • Tough Man, Tender Chicken Looks At An Iconic Spokesman And Memorable Brand

    Dan Goldgeier
    29 Dec 2014 | 10:20 am
    These days, seeing a CEO appear in their company’s ads is quite common. But back in the 70’s, it was rare. So when NYC ad agency Scali McCabe Sloves convinced chicken processor Frank Perdue to star in his own ads, he was reluctant. But it turned him and his brand into a household name. That, […] The post Tough Man, Tender Chicken Looks At An Iconic Spokesman And Memorable Brand appeared first on AdPulp.
  • This Christmas, Enjoy Wexley’s Non-Denominational Holiday Greeting

    David Burn
    23 Dec 2014 | 3:47 pm
    Wexley School for Girls wishes to extend you a warm holiday greeting. The only problem is, it is 2014 and our culture is drowning in politically correct language. Therefore, the agency set out to not offend with this non-denominational winter song: At the end of the video, viewers are further encouraged to explore more options. […] The post This Christmas, Enjoy Wexley’s Non-Denominational Holiday Greeting appeared first on AdPulp.
  • Advantages of Video Conferencing in College

    Marcus Anderson
    22 Dec 2014 | 9:10 pm
    When you think about video conferencing, what pops into your mind? A business conducting a meeting with international clients? A family calling to relatives miles and miles away? Has an image of a classroom using video conferencing ever come to your mind? Well if it hasn’t yet, it will now. Video conferencing isn’t just useful […] The post Advantages of Video Conferencing in College appeared first on AdPulp.
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    Adeevee.com your daily feed

  • Watsons Mouthwash: Crab, Octopus, Lobster

    29 Jan 2015 | 5:21 am
    PrintWatsons MouthwashFor monster breath.Advertising Agency:DDB, Hong KongCreative Director:Jeffry Gamble, Asawin Phanichwatana, Nateepat JaturonrasmiArt Director:Asawin Phanichwatana, Nateepat JaturonrasmiCopywriter:Jeffry GamblePhotographer:Surachai PuthikulangkuraIllustrator:Surachai PuthikulangkuraPost Production:Supachai U-Rairat
  • Сharitable organization «Aistenok» Project Help Orphans: What is love?

    29 Jan 2015 | 4:51 am
    FilmAistenokIt is not a secret that many organizations and individuals are engaged in charity. There is statistics in Russia, that during the Christmas holidays one orphan child receives about 19 gifts. However, helping children in this way (toys, gifts and sweets) often goes wrong: stronger children will take the best gifts away from weak children, and the older kids can even sell all donated in schools. Besides, when children are given so many gifts in a time, it creates a tendency to dependency and easy life in them. The staff and volunteers of the Non-Governmental Organization "Aistenok"…
  • Hot Wheels: Vintage Collection

    29 Jan 2015 | 4:26 am
    PrintHot WheelsAdvertising Agency:Ogilvy & Mather, Mumbai, IndiaCreative Director:Sumanto Chattopadhyay, Abhijit Avasthi, Rajiv RaoArt Director:Sukhendu MukherjeeCopywriter:Hannah Joseph, Sujoy RoyPhotographer:santosh jadhav
  • Seek: 13 years

    29 Jan 2015 | 1:41 am
    FilmSeekAdvertising Agency:Clemenger Bbdo Melbourne, AustraliaCreative Chairman:James McgrathCreative Directors:Rich Williams, Ant PhillipsArt Director:Ant PhillipsCopywriter:Richard WilliamsManaging Partner:Simon LamploughAccount Director:Kate LangExecutive Planning Director:Paul Rees JonesSenior Planner:Matthew KingstonDirector:Steve RogersDoP:Russel BoydCinematographer:Russel BoydEditor:Bernard Garry, The EditorsVfx Supervisor:Justin Bromley, Fin Design & EffectsFlame Artist:Justin Bromley, Fin Design & EffectsGrade:Ben Eagleton, BE ColourMusic Composer:Elliot Wheeler, Turning…
  • Sky Atlantic / Fortitude: Polar bear

    29 Jan 2015 | 1:41 am
    MediaSky
 
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    HBR Blog Network - Harvard Business Review » Rita Gunther McGrath

  • Investors Fawning over Uber Should Recall AOL’s Stumbles

    Rita Gunther McGrath
    9 Jan 2015 | 6:52 am
    Digital start-ups aren’t always as “transformative” as they seem.
  • To Make Better Decisions, Combine Datasets

    Rita Gunther McGrath
    4 Sep 2014 | 6:00 am
    A complicated system is somewhat like a complicated recipe. You know what the outcome will be because you understand what will cause what — combine a given number of ingredients together in a certain way, put them in the oven, and the results will be consistent as long as you repeat the same procedure each time. In a complex system, however, elements can potentially interact in different ways each time because they are interdependent. Take the airline control system—the outcomes it delivers vary tremendously by weather, equipment availability, time of day, and so on. So being able to…
  • Management’s Three Eras: A Brief History

    Rita Gunther McGrath
    30 Jul 2014 | 8:00 am
    Organization as machine – this imagery from our industrial past continues to cast a long shadow over the way we think about management today. It isn’t the only deeply-held and rarely examined notion that affects how organizations are run. Managers still assume that stability is the normal state of affairs and change is the unusual state (a point I particularly challenge in The End of Competitive Advantage). Organizations still emphasize exploitation of existing advantages, driving a short-term orientation that many bemoan. (Short-term thinking has been charged with no less than a chronic…
  • The Origins of Discovery-Driven Planning

    Rita Gunther McGrath
    29 May 2014 | 6:00 am
    When HBR asked us to write about the origins of discovery-driven planning, we had to laugh. It all started back in the mid-1990s, with Rita’s “flops” file – her collection of projects that had lost their parent company at least US$50 million. (Perfume from the people who make cheap plastic pens, anyone? How about vegetable-flavored Jello?) As we studied those failures, a pattern became clear to us. The projects were all being planned as if they were incremental innovations in a predictable setting: The assumption was that the organizations launching them had a rich platform of…
  • Research: Most Large Companies Can’t Maintain Their Revenue Streams

    Rita Gunther McGrath
    26 Dec 2013 | 6:00 am
    My research finds strong evidence that the majority of large companies do not successfully maintain their current revenue streams, let alone grow them over time. My “growth outliers” project looked at publicly traded firms with market capitalizations of greater than US 1 Billion as of 2009, using data from Capital IQ.  I found that in the period from 2000 to 2009, over half of the firms in the sample shrunk their revenue by 10% or more in at least one of those years, clear evidence of eroding competitive advantage. In that same study, there is also striking evidence of the rise of global…
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    Evangelist Marketing Institute

  • Opening and Closing

    Alex Goldfayn
    26 Jan 2015 | 2:09 pm
    If you want to grow revenue, nothing will do so faster, easier and more dramatically than marketing. Marketing opens what sales closes. We must sell, and we must close. But we must constantly be opening new opportunities. We must consistently create new opportunities for our sales function. If all you do is close, eventually, you’re walled in, trapped, with no opportunities (for growth) in sight. Your pipeline will run dry. To open, we must systematically communicate our value to people who can buy it. That’s all marketing is. To open, to grow, me must market.   The…
  • Market Especially to Existing Customers

    Alex Goldfayn
    19 Jan 2015 | 4:31 pm
    We must market to existing customers as much as we market to prospects.There are two big reasons for this: 1. The competition is calling on them aggressively. Every time they say “no” to them, they make a conscious decision to say with you. We must help them make this decision, again and again, by clearly explaining all of the wonderful things we do for them. Right now, they probably don’t know about everything you do so well for them. 2. Your customers do not know about all of the products and services they can buy from you. When you do not market to your existing…
  • Ready? FIRE! Aim…

    Alex Goldfayn
    12 Jan 2015 | 2:48 pm
    Unlike your products and services, which need to be precise and exact, your marketing needs only to be helpful. I heard Alan Weiss say this once, and it has stuck with me ever since: In marketing, quantity trumps quality. The more that people hear from us, the more they will buy from us. So stop trying to make it perfect. Stop putting it off. Write or record something helpful to your customers and prospects, and send it to them. Then do it again. And again. Ready? FIRE! Then aim, assess and adjust. If it’s working, double down on it. If it’s not working, or you don’t like…
  • Momentum

    Alex Goldfayn
    5 Jan 2015 | 12:20 pm
    Happy New Year! What significant activity or effort did you put off last year? Which revenue-impacting project or action did you think about a lot, but did not execute? This is something that you think would be really smart to do, something that took up a lot of your psychic energy, but something you did execute. Got it? Write down at your desk. Now, write down the first three action required to put it into motion. I want three activities that take 15 minutes or less. Do one today, one tomorrow, and one Wednesday. Then write down the next three actions. Right now, physics are working against…
  • Revenue Resolutions

    Alex Goldfayn
    29 Dec 2014 | 1:50 pm
    Resolutions for dramatic revenue growth in 2015 — for you, your colleagues and your staff: 1. Each day I will communicate my value to at least one customer or prospect who can buy from me — in person, on the phone, or least preferably, via a personal email. 2. I will grow my company’s list of customers and prospects, because if my list isn’t growing, my revenue likely isn’t either. 3. I resolve to regularly mail or e-mail value to my growing list. My communications will focus on improving the lives and companies of my readers, not selling, pitching or promoting.
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    Conversation Agent - Valeria Maltoni

  • Can Creativity be Taught?

    Valeria Maltoni
    29 Jan 2015 | 2:40 am
    Having Trouble Defining a Topic? Maybe you did not spend enough time thinking about it. In this short video, Sir Ken Robinson (@sirkenrobinson) explains why we have such a hard time defining creativity -- when we do not take the time to think about and explore a topic, we have trouble defining it. Robinson's definition: Creativity is the process of having original ideas that have value. It's a process, and not an event. it's normally a process of trial and error. And we don't know quite a lot about that process and how it works, some of the phases that we go through, and how to unblock it.
  • What Makes People Different than Machines

    Valeria Maltoni
    28 Jan 2015 | 2:40 am
    I remember the first time we had a big now storm; I was six years old. We dug tunnels for our short selves and soon we had a labyrinth. Was it cold? We could not feel it all bundled up, busy digging and smoothing the white surface, the three of us for once working as a unit, each doing her share. A memory that came back to me as the photo above was being shared on Twitter yesterday. Cities faced difficult logistics of where to put the snow when clearing streets even then. What a bonanza for us! It kept us busy for hours and out of mother's way. Respite and joy at seeing us so happy. This is…
  • The Long Run

    Valeria Maltoni
    27 Jan 2015 | 2:43 am
    I lost count of the number of people who have told me they intend their business to be or become the Apple of their industry. What never follows is the discipline to make -- operational, structural, etc. -- choices and stay motivated to see them through, or throw them out. “Steve had a remarkable knack for letting go of things that didn't work. If you were in an argument with him, and you convinced him that you were right, he could instantly change his mind. He didn't hold on to an idea because he had once believed it to be brilliant. His ego didn't attach to the suggestions he made, even…
  • A Brief Story of Our Culture

    Valeria Maltoni
    26 Jan 2015 | 2:45 am
    Cinematic Montage from GameOvais on Vimeo. I came across this cinematic montage made using clips from 280 movies from different decades and different genres. You can only imagine how long it took to pull together. Follow the link to Vimeo and you will find the list of movies mined. The clips construct a new narrative --- wonder, connection, challenge, courage, sorrow, exploration, discovery, hope, fight, destruction, belief, and somewhere tucked in there also redemption. A brief story of our culture viewed through the lens of the editors, complete with male celebrity voice overs and Thomas…
  • Mining Language and the Power of Story

    Valeria Maltoni
    25 Jan 2015 | 3:00 am
    Making Sense: From the evocative power of words to the epic examples of human endeavor we mine language and real world events to create new mind opening experiences -- sometimes life-altering. The Weird Science of Naming New Products. NYT: The oddity is that for all the weight a company places on choosing names, the decisions arise from a process that couldn’t be less corporate. There are no naming metrics, no real way to know if a new name helps or hinders. The field attracts people who are comfortable with such ambiguity. [...] namers are stand-up comics, photographers, rappers, linguists…
 
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    IDA Concpts

  • Big Data for Small Businesses [Infographic]

    Damian Davila
    29 Jan 2015 | 12:24 am
    One of the biggest tech buzzword from 2014 was big data. There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”? This term is used to describe a large amount of organized or unorganized data so overwhelmingly large that it is not possible to process using traditional ways. Examples of big data can be found in the health care and finance industries. While it may appear that large amounts of data can only take place in large enterprises, the reality is that some small businesses are also capable of producing large…
  • The Role of Paper Today

    Damian Davila
    23 Jan 2015 | 12:40 am
    Over the past 15 years, more and more companies are strongly recommending to customers that they quit requesting information on paper. Instead, companies are suggesting that people can get information digitally. While some are concerned by this, the fact remains that printing things on paper is still important. Real and Experiential There has been a growing trend that individuals and companies are deliberately turning to paper to convey a message. The message can be focused on advertising or getting basic information out concerning an individual or fact. Whatever the case is, the message is…
  • Be in the Know to Stay on Top

    Damian Davila
    14 Jan 2015 | 11:04 pm
    Whether you are an entrepreneur just getting ready to dip your toe into the world of business for the first time or you are already established, you need to find ways to give yourself an advantage of everyone else who is out there. The best way to ensure your success is to stay focused, remain diligent, and pool your resources to be in top form. Be Informed You need to do your homework. An InfoTrack ASIC name search can provide you with detailed information when you need to pull up a listing of comparable companies in your field. From that point, research your competition. Find out what…
  • 3 Options for The Perfect Gift

    Damian Davila
    30 Dec 2014 | 9:20 am
    Some people have a hard time shopping for their loved ones. This is especially true for people that need to ship items across the country to their loved ones. A gift may be for a college student or a distant relative. Whoever the gift is for, there are sure-fire ways to make them happy this season. Consider these three options for their gifts. 1. Care Packages Send a care package to a loved one. Care packages mean a lot to people because they’re filled with specialized items that the receiver will enjoy and love. Care packages can include virtually anything. They mostly contain hygienic…
  • 5 Tips for Finding an Accounting Firm

    Damian Davila
    29 Dec 2014 | 12:39 pm
    If you’re in the market for a personal or professional accountant, it can be difficult to wade through all of your options and find the right one. Here are just five tips for narrowing your search and securing a worthy candidate. 1. Stay Local This should go without saying, but always choose an accounting firm in your home state. Laws, policies and taxes will differ depending on the location of your headquarters, so if you’re doing business in Hawaii, make sure you choose from accounting firms in Hawaii. You don’t want to get any wires crossed when your money is on the line.
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    MarketingProfs How-To Articles

  • How to Connect With Email-Fatigued Prospects in Three Simple Steps

    29 Jan 2015 | 7:00 am
    Many email recipients feel compelled to purge their inboxes and subscriptions at the start of each year. How can marketers deal with this detox mode--and make sure their messages (and customers) aren't lost for good? Read the full article at MarketingProfs
  • The Best Days and Times to Post Content [Infographic]

    29 Jan 2015 | 6:00 am
    The most popular days and times that brands post content to various marketing channels aren't necessarily the most effective, according to a series of reports from TrackMaven. Read the full article at MarketingProfs
  • Three Threats Lurking in Your Marketing Cloud--and How to Bust Them

    28 Jan 2015 | 7:00 am
    A whole new marketing phenomenon has blossomed, enriching the user experience like never before: cloud technology. It's innovative... and it's threatening to turn into its own unique nightmare for companies. Read the full article at MarketingProfs
  • Brands Are Using Fewer Marketing Agencies

    28 Jan 2015 | 6:00 am
    Some 62% of brand marketers say they use two or more marketing agencies to support their business, a 13 percentage point decrease from 2009, when 75% said they used two or more, according to a recent report from RSW/US. Read the full article at MarketingProfs
  • The Good and the Bad of Social Media Marketing [Infographic]

    27 Jan 2015 | 7:00 am
    Still not convinced whether social media marketing is worth your company's time, energy, and effort? Here's a look at its pros and cons. Read the full article at MarketingProfs
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    AgencySpy Feed

  • Israeli Brand Buys Super Bowl Time to Support Fictional Team

    Kiran Aditham
    29 Jan 2015 | 2:46 pm
    As we inch closer to Sunday’s big game, here’s a somewhat peculiar effort marking what we’ve been told is the first Super Bowl commercial by an Israeli agency for a strictly Israeli brand. This campaign comes from Tel-Aviv-based Yehoshua\TBWA for Fattal Hotels, a hospitality chain that is quite forthcoming regarding its lack of football knowledge. The brand decided to cull its own fictional team from the Midwest — North Platte, NE, specifically — to help reach the audience during the Patriots-Seahawks matchup. North Platte is used to basking in the…
  • Thursday Odds and Ends

    Erik Oster
    29 Jan 2015 | 1:17 pm
    -Here’s what happened when Geometry Global Paris told its staff they had to French kiss their clients (video above). -RAPP and poptag present “The Big Matchup” between Seahawks and Patriots fans on social media. -This side project from EnergyBBDO’s John Doessel allows users to “Live Chat” with Marshawn Lynch. -Ace Metrix analyzed data from the past five Super Bowls to find each year’s best and worst ads. -Digiday takes a look at “How platforms are competing for Super Bowl traffic.” -Kantar Media examines which categories have led Super…
  • 72andSunny Wins AXE Work

    Patrick Coffee
    29 Jan 2015 | 12:32 pm
    Last week sources told us that household chemical behemoth Unilever plans to launch multiple creative reviews for its various brands, and today the corporation made an addition to the AXE roster. Various trade pubs report that creative on the still-vague “positioning” project for the client, which has been with BBH for nearly a decade, will be run by 72andSunny with the agency’s Amsterdam office playing lead. BBH’s “Hotel” debuted just over a month ago, and it remains AOR for the brand; sources tell Adweek and others that 72 beat out the incumbent…
  • BBDO NY Kickstarts Strange Dance Party for Mountain Dew

    Erik Oster
    29 Jan 2015 | 12:21 pm
    BBDO New York released an extended 90-second version of a new spot for Mountain Dew Kickstart entitled “Come Alive,” which will run during the Super Bowl pregame show. In the ad, three guys are sitting in a basement playing video games when one of them asks for a Kickstart. As they each take a sip, the music starts up (“Out The Speakers feat. Rich Kidz” by A-Trak, Milo & Otis) and things start to get weird. The three guys are compelled to start dancing, seemingly without intent — but that’s just the beginning. Soon everything in the room, from the dog…
  • Dentsu Aegis Network Names Rob Horler as U.S. CEO

    Erik Oster
    29 Jan 2015 | 11:34 am
    Dentsu Aegis announced the appointment of Rob Horler, formerly CEO of Dentsu Northern Europe, to the newly-created role of U.S. CEO. Horler will officially assume the role at the beginning of April, relocating from London to New York while continuing to report to Nigel Morris, CEO of Dentsu Aegis Network Americas & EMEA. “Over the next three to five years, we absolutely have the goal to double the size of the business in the U.S. We see the U.S. as both strategically important and as a significant source of growth,” Morris told AdAge. “We really need hands-on operational…
 
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    Search Engine Journal

  • Facebook To Show Location-Based Place Tips In Your News Feed by @mattsouthern

    Matt Southern
    29 Jan 2015 | 4:00 pm
    Facebook introduced a brand new feature for its iPhone app today which should help people learn more about the places and attractions they’re visiting. Taking a page from Yelp and Foursquare, Facebook’s place tips will show you interesting facts about the location you’re at. Unlike Yelp and Foursquare, you won’t have to check-in at these places and broadcast your location to everyone. When you’re out and about, place tips may pop up at the top of your news feed. When you tap on it you’ll be directed to a series of cards with info about your location, including photos friends…
  • Study Reveals Top Performing Retailers On Facebook During 2014 Holiday Season by @mattsouthern

    Matt Southern
    29 Jan 2015 | 3:26 pm
    Disclosure: Searchmetrics is a Search Engine Journal partner, but this coverage has not been sponsored or paid for in any way.  A new study by Searchmetrics reveals the top performing retail stores on Facebook during the holiday season. This was determined by analyzing likes, comments, and shares for pages from the websites of nine top US department stores and three mass merchant stores This research was conducted during the 2014 holiday season, so if you’re looking for tips on how to kill it during a prime shopping season learn from the examples set by these companies. According to the…
  • Acompli is Now Microsoft #Outlook for Mobile: An Interview with Peter Farago, Former Acompli CMO by @wonderwall7

    Kelsey Jones
    29 Jan 2015 | 6:02 am
    Microsoft announced today that Acompli, the email management app it acquired last month, will become Outlook for Android and iOS.The post Acompli is Now Microsoft #Outlook for Mobile: An Interview with Peter Farago, Former Acompli CMO by @wonderwall7 appeared first on Search Engine Journal.
  • 15 Incredible Features That Make Android 5.0 “Lollipop” The Sweetest Yet by @albertcostill

    Albert Costill
    29 Jan 2015 | 5:28 am
    Originally codenamed “Android L” Android Lollipop made its debut during the Google I/O developers’ conference on June 25, 2014, and was officially released on November 3, 2014 on the Nexus 6 and Nexus 9. Every Nexus from 4 to 10 now includes the Lollipop update. As for devices like the HTC One M8,  Samsung Galaxy Note 3, Note 4, Galaxy S4, Galaxy S5 and entire Sony Xperia Z Series, Lollipop has slowly been arriving. That’s not to say there haven’t been any problems with the KitKat successor. There have been complaints that Android 5.0 has issues involving memory management, lacks…
  • 12 Tweaks to Increase Customer Conversion Rates

    Scott Gerber
    29 Jan 2015 | 4:05 am
    Directing people to your site is one thing, but getting them to actually take action is much more difficult. Business owners only have so much control over which customers sign up for a newsletter, for example. But there are certain ways to increase your chances for a higher customer conversion rate. Below, 12 entrepreneurs from the Young Entrepreneur Council (YEC) revealed one small but impactful way a business owner can tweak a landing page for better conversion. Their best answers are below. Make Calls to Action Stand Out Just having a call to action isn’t enough anymore; you need to…
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    Superhype

  • Heroes and Villains: Why Deflategate Is Good for the NFL

    ddeal
    26 Jan 2015 | 6:45 am
    NFL CMO Dawn Hudson should be pinching herself right now because the “deflategate” controversy is a godsend for the league. Allegations that the New England Patriots knowingly provided underinflated footballs for the AFC championship game have created more conversation about the upcoming Super Bowl XLIX than the NFL could have ever dared to manufacture with its own marketing and PR. Deflategate has also elevated Super Bowl XLIX to a battle between good and evil, injecting an element of much-needed drama on the field at a time when the league has reeled from off-the-field…
  • One Stadium to Rule Them All

    ddeal
    25 Jan 2015 | 12:16 pm
    Even the most successful NFL teams cannot control the quality of their product on the field. And in an era of free agency, it’s harder for teams to develop fan loyalty toward their best players. So more teams, even successful ones, have turned their stadiums into memorable experiences, where a team has more control over its own brand. In 2009, the Dallas Cowboys wowed fans with a new stadium that features the world’s largest column-free interior and (at the time) the biggest high-definition video screen in the world. In 2014, the San Francisco 49ers opened Levi’s Stadium,…
  • How an Album Cover Expressed Peter Gabriel’s Dark Creation

    ddeal
    18 Jan 2015 | 7:20 am
    An intruder, an assassin, and an amnesiac: they are among the fractured souls who inhabit the ghostly landscape of Peter Gabriel’s third album, Peter Gabriel. Released in 1980, Peter Gabriel was the sound of a daring artist finding inspiration from some dark place on the fringes of society. And the album cover art complemented the music with a grotesque image of Gabriel’s melting face, suggesting the decay of Ivan Le Lorraine Albright’s painting The Picture of Dorian Gray. We remember Peter Gabriel for its penetrating lyrics and propulsive sound, brimming with inventive…
  • Content Marketing: There Is No Try

    ddeal
    5 Jan 2015 | 5:59 pm
    Pity the CMO. She is responsible for growing a business and ensuring that her company’s brand remains relevant even as constantly changing market forces and technologies make her life one steep learning curve. And it seems everyone wants to tell her how to do her job. She’s supposed to get closer to the customer. She has to forge a deeper relationship with the CIO and carve out time to learn the nuances of big data. Oh, and don’t forget: become a digital ninja or die. Well, now I have piled on with some advice of my own: lead your company’s charge into content…
  • Memorable Album Covers of 2014: The Self-Portraits

    ddeal
    20 Dec 2014 | 9:29 pm
    In 2014, musicians once again demonstrated that album cover art still matters — even as album sales continue to drop. The album cover remains a powerful way for artists to visualize their music and their personalities. According to analyst Mary Meeker, we upload and share 1.8 billion images a day. To get our attention in a world cluttered with pictures, artists need to stand out with strong, compelling visual stories that grab our attention and don’t let go. And album cover art needs to represent the artist across a variety of online and offline touch points, ranging from concert…
 
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    Tom Peters

  • Necessary Revolution: People & Profits Circa 2025

    Cathy Mosca
    12 Jan 2015 | 4:59 am
    Kissy Russell, a neighbor of Tom's in his new South Dartmouth digs, originated a winter program called The Art of Dialogue. Tom is the first speaker this year—just 36 hours prior to his winter escape to Golden Bay, New Zealand. The title of his presentation is "Necessary Revolution: People & Profits Circa 2025." You'll find […] The post Necessary Revolution: People & Profits Circa 2025 appeared first on Tom Peters.
  • An Effective “Brand You”

    Tom Peters
    8 Jan 2015 | 6:45 am
    This, from a brief tweetstream ... An effective "Brand You" is not a "marketing promise," it is a track record of demonstrated/sustained excellence. An effective "Brand You" is marked by understatement, not overstatement. An effective brand you is not about solos, it's about the power of your peer network. An effective brand you is 10% […] The post An Effective “Brand You” appeared first on Tom Peters.
  • Tweetstreams

    Tom Peters
    22 Dec 2014 | 10:02 am
    Here are a couple of recent tweetstreams perhaps worth your time and attention ... BRAND YOU MISUNDERSTOOD Many get the "Brand You" idea ass-backwards; they see it as selfish/solo/ego-driven. But effective brand you is skill and network driven; that is, it is by and large selfless. An effective Brand You learns constantly and delivers stellar […] The post Tweetstreams appeared first on Tom Peters.
  • Surprise, Transformation & Excellence through “Spontaneous Discovery”:A Personal Saga

    Tom Peters
    12 Dec 2014 | 9:23 am
    FYI, this is a revision of an antique—but arguably more relevant than ever (PDF version also available): "Thinking is the enemy of creativity. It's self-conscious and anything self-conscious is lousy. You simply must ... Do things."—Ray Bradbury "By indirection direction find."—Hamlet, II. I "To be playful is to allow for unlimited possibility."—James Carse "No one […] The post Surprise, Transformation & Excellence through “Spontaneous Discovery”:A Personal Saga appeared first on Tom Peters.
  • A TEN-POINT “NO OPTION” MANIFESTO: RE-IMAGINE. EXCELLENCE. INNOVATE. NOW. OR PERISH.

    Tom Peters
    9 Dec 2014 | 12:35 pm
    Herein the outline of my presentation to PAI Market Partners Conference on 05 December in Punta Cana, Dominican Republic: 1. "Software is eating the world."—Marc Andreessen. "It" has been coming for a long time. But "wait 'til next year" is done. Radical—very radical—technology-driven changes, featuring robotics-executed surgery, algorithms that dominate the world's financial markets, the […] The post A TEN-POINT “NO OPTION” MANIFESTO: RE-IMAGINE. EXCELLENCE. INNOVATE. NOW. OR PERISH. appeared first on Tom Peters.
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    Brand New

  • Linked: "You're not wrong, you're just an asshole."

    Armin
    29 Jan 2015 | 6:57 am
    Link This is bound to be popular: Steve St. Pierre comments on the Brand New comments section.
  • Noted:

    Armin
    29 Jan 2015 | 6:52 am
    Eisenhower Gives You Wings (Est. 1929, previously Wichita Mid-Continent Airport) "Wichita Dwight D. Eisenhower National Airport (IATA: ICT, ICAO: KICT) is a commercial airport in Wichita, Kansas, United States. The airport is about 7 miles (11 km) west of downtown Wichita and the largest and busiest airport in the state of Kansas. […] The airport is named in honor of Dwight David 'Ike' Eisenhower , the 34th President of the United States from 1953 to 1961." (Wikipedia) Design by: Sullivan Higdon & Sink (Wichita, KS) Opinion/Notes: The old logo… wow! Someone really took the…
  • Reviewed: New Name and Logo for NKOM by Op designstudio

    Armin
    29 Jan 2015 | 3:54 am
    Nothing gets Post this Lion Established in 1987 and formerly known as Post- og teletilsynet ("Norwegian Post and Telecommunications Authority"), the newly renamed
  • Linked:

    Armin
    28 Jan 2015 | 6:18 am
    Link San Francisco, CA-based Pictogram has given some Pokémon characters their own corporate identity.
  • Noted: New Logo for AAP by Eight and a Half

    Armin
    28 Jan 2015 | 4:55 am
    Brackets Unite (Est. 1945) "The Association of American Publishers (AAP) is the voice of the US book and journal publishing industry. AAP represents the industry's priorities on policy, legislative and regulatory issues regionally, nationally and worldwide. These include the protection of intellectual property rights and worldwide copyright enforcement, digital and new technology issues, funding for education and libraries, tax and trade, censorship and literacy. More than four hundred companies are members, spanning all categories of publishing. Our members represent the major commercial,…
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    Drew's Marketing Minute

  • Could you have zombie loyalists?

    Drew McLellan
    27 Jan 2015 | 4:48 am
    Peter Shankman’s new book Zombie Loyalists — Using Great Customer Service to Create Rabid Fans comes out today and I’m looking forward to reading it on the plane tonight! If you aren’t familiar with Peter, he’s best known for founding Help a Reporter Out, which changed how journalists and sources interact around the world. This new book is his fourth, and is the follow-up to his best-seller, Nice Companies Finish First. He blogs at Shankman.com, and tweets random hilarity at @petershankman. Peter always does things in an innovative way, so to celebrate…
  • In marketing, you eat the pie one bite at a time

    Drew McLellan
    21 Jan 2015 | 8:53 am
    It’s the middle of January and by now most people have gone back to life as they knew it prior to January 1st. They aren’t getting up at 5 am to jog or only eating grapefruit rinds and prunes or chewing on licorice instead of smoking. No doubt there’s been all kinds of studies done on why we both set and violate our new year’s resolutions each January. I think one of the reasons why resolutions are so seductive and yet so elusive is because they’re too ambitious. We don’t resolve to work out once a week or lose five pounds or reduce our cigarette consumption by 20%. We want to go…
  • JWt’s trend report for 2015

    Drew McLellan
    10 Jan 2015 | 6:12 am
    This is always my favorite (and I believe most insightful) trend report that comes out around this time every year. In JWT’s ninth annual forecast of trends for the near future, they explore how consumers are both welcoming and resisting technology’s growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
  • Are you selling what your customers want to buy?

    Drew McLellan
    30 Dec 2014 | 10:10 am
    All too often, I see businesses advertising their wares…but from their own perspective. They talk about their expertise and what they DO or MAKE, thinking that’s what people are buying. Of course, that’s not what they’re buying at all. Hence my question — are you selling what your customers want to buy? Confused? There’s a great story that illustrates this perfectly. A college professor stood in front of his classroom, holding a shovel. He told the class that their assignment was to write an ad, selling the shovel. The students got to work and their ads talked about the…
  • Zip-A-Dee-Doo-Dah’s SEO-Friendly ‘Bluebird’ and the Betterment of a Google Ranking

    Drew McLellan
    15 Dec 2014 | 9:16 am
    As you all know — I love all things Disney, so how could I pass on a guest post that used a Disney classic to talk about SEO!  Enjoy this post from Lucas Miller. American actor James Baskett was most famous for his portrayal of Uncle Remus, an extremely deep voice, singing the song “Zip-A-Dee-Doo-Dah,” and inventing the word “satisfactual.” However, what many fail to recognize is the prophetic, Nostradamus-like, subliminal message that Baskett originally fed American marketers at the time of his pioneering music video’s release in 1946 — exactly 60 years before Twitter and…
 
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    Brian Solis

  • Make Change Work for You: The Power of Observation

    Brian Solis
    26 Jan 2015 | 1:34 pm
    I’m a pretty private person usually. From time to time though, I share stories about my past to help others take their next step. This is one such case. Scott Steinberg is a good friend and the other of several books including his most recent title, Make Change Work for You. We chatted recently about lessons learned over the years. I wanted to share our conversation with you here… Scott Steinberg: You’ve been tremendously successful in your career. Would you call yourself an overnight success? Me: In 1991, I joined an advertising technology firm in Southern California as a…
  • Report: Some Brands Go All In on Mobile; Others Suffer from Mobile Mediocrity

    Brian Solis
    22 Jan 2015 | 12:17 pm
    Consumers aren’t just going digital, they’re also becoming increasingly mobile. To them, mobile isn’t the second screen, it’s the first screen. Brands however, struggle to keep up with them and as a result, mobile strategies are off target or underwhelming. This finding among many others is the result of new research conducted by my colleague Jaimy Szymanski and me. I’m proud to announce that the report, The Inevitability of a Mobile-Only Customer Experience, is available today for immediate download. Mobile CX: Digital First and Mobile First After spending several months…
  • 25 Disruptive Technology Trends for 2015 – 2016

    Brian Solis
    19 Jan 2015 | 10:08 am
    With every new year comes a landslide of predictions and trends to guide us into the new year. While the year advances, rarely do such transformative trends or changes take place in alignment with a calendar. Not even Y2K could do so Now with that said, I was asked to present my thoughts on what lies ahead in Vegas during CES at Brand Innovators “Mega Trends” event. By the first week of January, there were already some tremendous thoughts already shared by some of the best. So, I thought about and thought about some more. What I assembled was a list of the most notable trends that…
  • Brilliance is Distributed Around The World; Opportunity However is Not

    Brian Solis
    15 Jan 2015 | 9:01 am
    The rate at which we progress is defined by the time and energy we invest in ourselves. We can’t do everything alone however. As John Lennon and Paul McCartney famously wrote, “I get by with a little help from my friends.” But not everyone has access to the same resources you and I do. Sometimes those friends aren’t so readily visible or available and thus progress inches along, stalls or sometimes regresses. One of the biggest trends I’ve seen in Silicon Valley is the drive to teach coding as part of mainstream education. One of the most interesting and…
  • Crossing the Experience Divide: Creating positive, lasting experiences is a crucial mandate for any brand

    Brian Solis
    12 Jan 2015 | 8:04 am
    The Technology of Us I’ve been in the technology business for a long time and what I can tell you is this: Technology enables us to invent new products and services at rates that humans never before experienced. Whatever the next big thing is in tech doesn’t matter as much as the fact that anyone today has the power to disrupt entire industries with a single, smart idea. In fact, resilient companies, whether they’re startups or they merely acting like one, will intentionally break their business models in anticipation of what customers want and need. Look at the “sharing…
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    Branding Strategy Insider

  • 7 Ways To Craft A Brand Counter Story

    Mark Di Somma
    29 Jan 2015 | 12:10 am
    Stories add to the humanity of brands. They help consumers think through and act upon a narrative that is fundamentally rooted in human truths. Stories generate empathy. We see ourselves in the tale. Or we see a side of ourselves. Or we see the ‘me’ that we would like to be. Without that narrative, everything is dominated by features, data and discounts. Consumers compare offers and in so doing they inevitably compare stories. They look for how brands fit the story of their life that they are telling themselves. Sadly, the stories that brands tell often focus on the world as they see it.
  • 9 Factors That Help Anchor Your Brand Price

    Mark Di Somma
    28 Jan 2015 | 12:10 am
    Behavioral economists refer to the decision making process brands use to set a price in the minds of consumers, especially when those buyers are dealing with something that is unfamiliar to them, as “anchoring”. Anchoring provides a reference point from which to perceive and negotiate “worth”. Brands looking to set a high value on what they offer anchor highly; brands looking to position themselves as accessible and everyday do the opposite. De Beers anchored the value of their rings around “two months’ salary”. The message to purchasers – in this case, men in a jewelry store…
  • 21Different Types Of Brand

    Mark Di Somma
    27 Jan 2015 | 12:10 am
    We often talk about “brand” as if it is one thing. It’s not of course -  in fact, the meaning and the use of the term differs, quite markedly, depending on the context. By my reckoning, brand is categorized in at least 18 different ways. (So much for the single minded proposition!). In no particular order: 1. Personal brand – Otherwise known as individual brand. The brand a person builds around themselves, normally to enhance their career opportunities. Often associated with how people portray and market themselves via media. The jury’s out on whether this should be called a form…
  • Why Price Establishes The Brand Experience

    Mark Di Somma
    26 Jan 2015 | 12:10 am
    What’s the difference between a budget airline and a pig? Pigs fly more often – and on time. Harsh perhaps, but it’s a reminder that in a market, there is always a price to pay, and the price is not just about money down. Some people will be happy with budget. It’s worth a cancelled flight or two for the savings they make. For others, that’s far too high a price to pay for a few dollars saved. Years ago, I was in a workshop where three people in the group were asked to make the business case for luxury over economy. The team made their case in a pointed and dramatic way. First, they…
  • Every Brand Price Point Needs A Story

    Mark Di Somma
    23 Jan 2015 | 12:10 am
    The temptation is to see story as a luxury item: something that brands implement to lift their margin. There’s nothing wrong with that of course – it’s powerful and it works. At The Blake Project we don’t think that story is just a top-end nice-to-have. Our view is that most brands, no matter where they are priced in the marketplace, need a storyline. To understand why, first let’s think about the alternative. Without a storyline, a product is just that. It has everything it needs (hopefully) to do what it’s being bought for but that also means it’s just another detergent, car…
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    PRNewser Feed

  • Roll Call: Lippe Taylor, Porter Novelli, and MMGY

    Patrick Coffee
    29 Jan 2015 | 3:40 pm
    Lippe Taylor turned to the editorial side in hiring Abby Gardner, its new VP of content. Gardner brings extensive journalistic experience to the newly-created role: she served as a writer/editor at traditional pubs like Jane, Allure, and YM in addition to all-digital roles at Fashionista, xoJane, Marie Claire and Cosmopolitan. Before joining the firm, Gardner worked as a freelance consultant advising media brands like US Weekly, Self, Refinery29 and more on content and social media promotional strategies. At Lippe Taylor, Gardner will perform the same sort of role in helping the…
  • Fox Focused Its Empire Marketing on Black Audiences

    Tonya Garcia
    29 Jan 2015 | 3:38 pm
    Empire, the Fox soap opera about a rich and famous family of music moguls starring Terrence Howard and Taraji P. Henson, is a bonafide hit with ratings increasing week to week. Reaching 11.3 million viewers with yesterday’s epsiode, the ratings growth of the show is an almost unheard of phenomena in television. “New shows typically decline 15% in their second week, drop again in their third, and then settle as some viewers sample and then reject them,” says USA Today. The success comes after a concerted effort from the network to build a loyal audience among African…
  • McDonald’s Chief Global Brand Officer Might Be A Good Choice For CEO

    Tonya Garcia
    29 Jan 2015 | 2:35 pm
    Don Johnson is out as CEO of McDonald’s after three years on the job (25 years with the company), effective March 1. He’ll be replaced by the company’s chief global brand officer Steve Easterbrook, becoming the third CEO in 10 years. Johnson is 51 years old; his departure is being framed as a retirement. An early retirement apparently. Easterbrook is 48 and if he doesn’t turn around the fast food chain’s fortunes, he too could be on the path to an early retirement. He’s been with the company since 1993. According to The Wall Street Journal,…
  • Spin the Agencies of Record

    Patrick Coffee
    29 Jan 2015 | 2:15 pm
    Finn Partners retained the “I Love NY” account for another two years. The state released an RFP for the project, which has been with Finn for four years, but we have no word on which firms Finn beat to win. The only appropriate response to this news is, “Are you even FROM New York?” (PR Week) Interactive multichannel retailer HSN, Inc. retained New York’s Flatiron Communications as its corporate comms AOR. Flatiron and the HSNi team will work to raise awareness of the company’s achievements and those of its executives via content marketing, media…
  • ‘Turnover’ a New Leaf to Attract and Retain Great Talent

    admin
    29 Jan 2015 | 12:45 pm
    This is a guest post by Shani Magosky, CEO and executive consultant at Fort Lauderdale’s Vitesse Consulting. What new approaches has your agency tried to reverse the troubling trend of high employee turnover (which is especially problematic in the communications industry)? If the answer is \"few or none,\" then Einstein might have suggested that you suffer from insanity, i.e. doing the same thing over and over again and expecting different results. As a former COO of a PR firm with exceptionally low turnover and now as a talent management consultant who spends most of her time thinking…
 
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    Duct Tape Marketing

  • What Customers Want

    Guest Post
    29 Jan 2015 | 4:52 am
    What Customers Want written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Mark Kirkpatrick– Enjoy! photo credit: shutterstock The only consistent in the wants and needs of internet users is change. This has less to do with finicky temperaments and more to do with the change of the infrastructure of the internet itself. The gap in demands of internet users now compared to ten years ago is just as vast as that between the technologies of each of these two eras. For online…
  • Weekend Favs January Twenty Four

    John Jantsch
    24 Jan 2015 | 6:17 am
    Weekend Favs January Twenty Four written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. photo credit: earthpages via photopin cc Good stuff I found this week: ToutApp – Sales tool with email tracking, templates, and analytics…
  • 6 Key Tactics Agencies Use to Help Local Businesses Rank Higher in Google

    Guest Post
    23 Jan 2015 | 5:27 am
    6 Key Tactics Agencies Use to Help Local Businesses Rank Higher in Google written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Dan Olson – Enjoy! photos credit: Business strategy with seo concept © Ximagination | Dreamstime.com Small businesses today, more than ever, rely on agencies to help with organic search and local results to drive business in their local markets. The challenge for most is ranking in the top spots to be noticed and attract the right customers. As…
  • The Power of Gratitude in Marketing

    Guest Post
    23 Jan 2015 | 5:19 am
    The Power of Gratitude in Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Nicole Kohler – Enjoy! photo credit: pixabay As a business owner, you probably say the phrase “thank you” multiple times a day without thinking about it. You thank your employees for their hard work, your customers or clients for working with you, or potential leads for getting in touch with you. Saying “thank you” is probably automatic for you at this point. But what if…
  • 5 Tools that Changed the Way I Do Business

    John Jantsch
    21 Jan 2015 | 4:40 am
    5 Tools that Changed the Way I Do Business written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I write about lots of tools, but mostly tools that help you do a better job with marketing or social media or SEO. Today I want to spend some time sharing tools I use to run my business. Like so many folks these days, I’ve assembled a team that includes in office staff, remote staff and third party collaborators for projects and specific business services. I’ve spent  many years juggling communication and managing projects in what could only be…
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    Dose of Digital

  • Yesterday’s Technology Tomorrow – Ep 03: Viagra – The Musical

    Bill Evans
    29 Jan 2015 | 5:42 am
    LINK FIXED! Special guest Buddy Scalera joins the show to discuss the state of episodic content in healthcare, how comic books shaped his life, the fallacies of FDA guidance, why web design is overrated, how PharmaCos can produce better stories, lessons we can all learn from the Titanic, and pharmaceutical sweatpants. Get the show notes and download links here.  
  • 10 interesting healthcare-related Kickstarter projects

    Bill Evans
    28 Jan 2015 | 10:06 am
    If you spend any time browsing the kickstarted website, you’ll soon realize that most of the treasures are surrounded by ideas that are, um, less than stellar. As of right now, here is a listing of the most interesting healthcare-related projects. 1. MOCA Heart: A heart scanner for your fingertips MOCAheart is an ultra-slim portable device that measures your blood-pressure related vital signs and an app that connects you to the health of your loved ones. 2. TwistiMeds TwistiMeds is an on the go medicine cup. Comes in array or bright solid colors and designs with the measurement marker…
  • HypeCheck(in) – Week 1 with weight loss tools

    Bill Evans
    27 Jan 2015 | 7:17 am
    Editors note: This post is a day late due to the snow. I have to say, I had some pretty lofty expectations about the tools I had selected when starting this program. I chose them because the tech press singled them out as being outstanding in their respective categories. Turns out my real-world experience was a mixed bag. To recap, last week I discussed my plan to finally try to lose weight and selected the Microsoft Band, The Withings Smart Body Analyzer, and The MyFitnessPal Pro app to help gather data and monitor my progress along the way. Before I give my impressions of the benefits of…
  • Friday Follow Ups

    Bill Evans
    23 Jan 2015 | 7:28 am
    How the camera doomed Google Glass – Looking like a tool didn’t help either. Microsoft’s Holo Lens debuts – Could Redmond be getting it’s swagger back? Temporary tattoo that tests blood sugar – An honest to goodness product to help diabetics. Unlike some other products… New Leatherman tool bracelet – WANT! A typeface designed by algorithms – Surprise! It’s Comic Sans. (Kidding!)
  • Yesterday’s Technology Tomorrow – Ep 02: Automated Sincerity

    Bill Evans
    21 Jan 2015 | 8:23 pm
    Special guest Jonathan Richman joins the show to discuss the state of market research in pharma, the lack of quality tools for the job, why pharma websites are terrible, the agency/client fight over social media and communications, where content production is heading, and to plug his new company. Unbeknownst to me, the gain on my mic was a tad low, so my audio is a bit murky. It’s episode 2, call it part of the learning curve. Get the show notes and download links here.
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    Marketing by Chris Moody

  • The Content Pros podcast is live – Episode 1 with Jay Baer

    Chris Moody
    29 Jan 2015 | 6:14 am
    I’m really excited to announce that I’ve joined forces with Convince and Convert and Sysomos SVP Marketing Amber Naslund to create a brand new podcast, Content Pros. Each episode will feature one of the world’s best content marketers and we dive into their content marketing strategy, their content marketing plan, how they structure content analytics and […]
  • 5 things I wish I knew when I started my marketing career

    Chris Moody
    28 Jan 2015 | 9:38 am
    Colleges turn out tons of business and marketing majors. Many campuses house marketing under Business Administration and some have specific marketing departments. Combining Business Insider’s most popular college major data for Business Management and Administration (#1), General Business (#2) and Marketing / Marketing Research (#4) totals 16% of all declared majors in the United States. […]
  • Customer-centricity and the power of thank you

    Chris Moody
    2 Aug 2014 | 10:37 pm
    This is seriously one of the best marketing campaigns I’ve seen in a long time. TD Ameritrade took the time to thank their customers in a very unique way. Take a few minutes and watch this. Without happy customers, your business won’t last very long. What are you doing to make them feel special? I […]
  • Why you should treat content marketing like parenting

    Chris Moody
    29 Aug 2013 | 9:45 am
    The other day, I had the realization that the correct content marketing strategy looks a lot like parenting that follows the proverb – “It takes a village.” The amount of content continues to grow. The tiny little dot is the 1 trillion pages on the Internet that existed in 2008.   Creating all the content […]
  • This is water. An amazing video about adulthood.

    Chris Moody
    13 May 2013 | 7:47 am
    Everyone in college, who has been to college or who is working should watch this video. Thanks for reading this post. Follow me on the rest of the webs. Still not sure who wrote this post? I'm Chris Moody.
 
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    Go Media · Creativity at Work

  • Tutorial: Pro Tips On Preparing Artwork For T-Shirt Printing

    Chris Miles
    29 Jan 2015 | 4:00 am
    Pro Tips On Preparing Artwork For T-Shirt Printing The best way to ensure fast turnaround times on your custom printed t-shirt order and keep a happy, healthy relationship with your print partner is to deliver correctly prepared art files every time. By following the guidelines in this article, you can avoid unnecessary delays in the process that occur due to common artwork errors. Tip #1: Start by planning out your color schemes. This might seem like a strange place to start, but by planning your color palette first, you can avoid details that are often overlooked until it is too late. When…
  • Design Project Management Software Debate: Basecamp VS. Podio Part 1

    Wilson Revehl
    26 Jan 2015 | 5:00 am
    What’s the Best Project Management Software for design firms? Part 1. There’s a cool new kid on the Project Management block, and her name is Podio. Podio has been receiving a lot of attention from our industry lately. Creative professionals are wondering if Podio has what it takes to unseat the old guard. That old guard being, you guessed it, Basecamp.  In this two part series, we’ll discuss how these two stack up. Why? Because Go Media has been a Basecamp consumer for nearly a decade. And we just may have started to hang out with someone new. Which is the best project…
  • Go Media’s 1st Annual Best of Cleveland Design Awards

    Heather Sakai
    22 Jan 2015 | 6:45 am
    Best of Cleveland Web and Graphic Awards Here at Go Media, we totally geek out about design. It’s all that we do and all that we dream about. We love not only getting our hands dirty every single day, but also recognizing great design when we see it. And living in Cleveland, we are proud to be surrounded by many companies equally obsessed with impeccable design. We’re proud to be surrounded by companies and clients who go out of their way to dedicate time, money and attention to ensuring their brands, logos, websites and design experiences are top-notch. Our challenge was paring…
  • Beyond Collaboration: A Talk by Jolby and Friends

    Weapons of Mass Creation Fest
    21 Jan 2015 | 6:15 am
    Today’s talk, held at our annual design, art and music conference, Weapons of Mass Creation Fest 2014, comes to us from Jolby and Friends. Jolby and Friends is a collaborative studio based in Portland, Oregon dedicated to telling stories through design and illustration. Here’s what Josh Kenyon and Colby Nichols, otherwise known as Jolby and Friends, had to say about the talk you’ll find below: Achieving Better Collaboration “Most creators only scratch the surface about what it means to work with someone else. After 8 years of working together and pushing the idea of…
  • 5 Keys to Branding Your Apparel Line Like a Boss (+ 1 Top Secret to a Successful Launch)

    Heather Sakai
    20 Jan 2015 | 6:00 am
    How to Brand Your Apparel Line: Keys to Success “It’s a common misconception that a brand is a company’s logo,” Go Media Partner Jeff Finley notes in his book, Thread’s Not Dead. “That’s just part of it. Some experts say that a company’s brand is the “gut feeling” in their audience. The brand is actually a combination of all experiences that a person has with a company. When you think of every interaction as “branding” you can begin to shape the way people feel about your company in a natural way.” So just how did our favorite clothing brands…
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    The Hidden Persuader

  • "Food for thought"

    hidden persuader
    27 Jan 2015 | 4:33 am
    "People are just exhausted. To put it in economic terms, the old factory-model society, the hierarchical model, has reached its productivity limits. Sharing is a way out that’s based more on networks than hierarchy." - Neal Gorenflo, co-founder of Shareable
  • "Made by Sweden"

    hidden persuader
    19 Jan 2015 | 9:16 am
  • #PackAttack

    hidden persuader
    14 Jan 2015 | 7:54 am
  • "Food for thought"

    hidden persuader
    12 Jan 2015 | 7:32 am
    "Memories, and understandings, are story shaped. To remember or make sense of a thing is to have a story about it." -- Jag Bhalla
  • "Shopper marketing"

    hidden persuader
    12 Jan 2015 | 7:03 am
    source
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    Brains on Fire

  • A Goliath Can Become a David Again

    John Moore
    28 Jan 2015 | 8:28 am
    Earlier this month I was talking with a regional franchise chain with aspirations to grow big… really BIG. But they want to grow BIG without losing their soul. Easier said than done. That conversation reminded me of the growth issue we faced at Starbucks in the late 1990s. At that time, Starbucks was fast approaching 2,000 locations. That’s BIG by most standards but Starbucks dreamed bigger and that dream has become reality as Starbucks now operates over 21,000 shops in 63 countries. Starbucks has truly become a Goliath’s Goliath. In my love story book about Starbucks, I shared the…
  • Now Hiring – Community Manager

    Amy Taylor
    26 Jan 2015 | 6:40 am
    Hear ye, hear ye! Brains on Fire is looking for a qualified Community Manager to join our Greenville team. The ideal candidate will be passionate about the environment, and will come ready to rock our clients’ worlds with an exceptional ability to think strategically and communicate effectively. A few of the qualities we’re looking for: Multi-tasker: The ideal candidate should feel energized by people. They must be able to triage client and advocate needs in a timely manner – and work well under pressure. You’ll be wearing lots of hats and responsible for keeping several plates…
  • Friday Fotos | BOFLA Edition

    Amy Taylor
    23 Jan 2015 | 8:02 am
      It has been a big week for Brains on Fire. In case you missed the memo (and the tweets…and the Facebook post…and newsletter…), yesterday we announced the opening of our west coast office, Brains on Fire LA. We were thrilled to have our entire BOFamily together in Greenville this week for the announcement. Here are a few of the highlights… The post Friday Fotos | BOFLA Edition appeared first on Brains on Fire.
  • Announcing Brains on Fire LA!

    Robbin Phillips
    22 Jan 2015 | 7:11 am
    Today is a really big day for Brains on Fire. We’re super excited to announce a new location, new growth opportunities for our team, and most of all, even better services for our clients. Brains on Fire now has a new location in LA! Right in the heart of Atwater Village. Yep. We’re officially bi-coastal. Helping brands become a powerful story people want to be part of requires a deeper understanding of what inspires them to care and motivates them to take action. In order to help the brands and organizations we work with grow in new and exciting ways, we always start with people. That…
  • 5 PSAs That Got “The Art of War” Right

    Amy Taylor
    15 Jan 2015 | 6:53 am
    Sun Tzu’s “The Art of War” is chock-full of brilliant insights. (So much so, I feel like it should be a required read for every marketer, entrepreneur and business person.) And while we, thankfully, don’t have to stand on the frontline of an actual war each day, we are immersed in a form of war. We fight for attention. We fight to be remembered. We fight to break through the noise. We fight to not only make people give a damn, but to give enough of a damn they take action and do something. A tidbit of wisdom from The Art of War… “Engage people with what…
 
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    Content Marketing Institute

  • The Pivot: Tim Washer Laughs on the Way to Cisco

    Pamela Muldoon
    29 Jan 2015 | 9:00 am
    Not many podcast interviews happen at 30,000 feet, but in this episode of The Pivot, that is exactly what host Todd Wheatland accomplishes. On a flight from Los Angeles to Sydney, Todd uses the time to sit down with the funny and talented Tim Washer, Cisco Senior Marketing Manager, who shares his journey as a comedy writer and video content creator. Grab a seat and join them on this unique podcast flight, and please excuse the ambient noise. What may surprise you Tim credits his dad, a Presbyterian minister, for his sense of humor and desire to teach others. Tim earned his bachelor’s degree…
  • The Critical Importance of “Segment Thinking” in Content Marketing

    Jay Acunzo
    29 Jan 2015 | 3:00 am
    Here’s my nominee for the Most Obvious Statement of the Year award: Lots of businesses today create and market “content.” I know, I know – stop the presses, right? (Or, more accurately, stop the CMSes.) But have you ever really stopped to consider the imagery that the word “content” brings to mind? What do you see? Lots of individual items flying around all over the place, no? We as content marketers interpret content to mean unique projects perhaps based on URLs or headlines, but definitely packaged as individual entities. We even like to say “pieces” of…
  • B2B Small-Business Marketers: Increased Focus on Leads and Conversion [New Research]

    Joe Pulizzi
    28 Jan 2015 | 3:00 am
    Since October, we’ve been sharing the results of our annual content marketing research, and today we focus on B2B small-business marketers (10-99 employees) based in North America. B2B Small Business Content Marketing: 2015 Benchmarks, Budgets, and Trends – North America, sponsored by Rainmaker Platform by Copyblogger Media, shows how small-business marketers have changed their content marketing practices over the last year. It also contains new insights based on questions added to the survey this year. Let’s look at some of the findings. Many are focused on improving website…
  • Don’t Get Spooked: Ghostbloggers Can Fuel Your Company Blog

    Linda Dessau
    27 Jan 2015 | 3:00 am
    You want to produce more content. You have a tremendous amount of thought leadership and expertise within your organization. The problem? Your experts aren’t writers. The solution? Ghostbloggers. Some companies look to in-house or freelance writing professionals to turn subject matter expertise into valuable marketing collateral that can be viewed, enjoyed, and shared on multiple online platforms. Ghostbloggers work closely with individual subject matter experts (SME) to capture their insight and shape it into cohesive content formatted for optimal results as a blog post. Let’s look at…
  • How to Use Seed Content to Build Relationships with Influencers

    Devesh Khanal
    26 Jan 2015 | 3:00 am
    How do I get influencers to share my content? Content marketers are forever seeking an answer to this question. You know that successfully partnering with influencers in your field could turn your great content into viral content. But too many of us never connect with influencers because we’re stuck on this nagging question: “How will I ever get this famous/busy person to give me the time of day?” The answer, of course, is: Add value. But we’ve heard that answer too many times. The real question is how do you add value? Sending generic emails to busy people asking them to share your…
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    Firepole Marketing Blog

  • Are These Bullshit Excuses Stopping You From Sharing Your Knowledge With the World?

    Lisa Baker
    19 Jan 2015 | 5:15 am
    Admit it: you want to be famous. Maybe not real-world famous. You don’t daydream about paparazzi chasing you on your way to red-carpet Hollywood premiers. You don’t want to see your face on the cover of a magazine at the grocery checkout. But, you do want to be known in your industry. You want people to recognize your name online. You want to be mentioned in top blogs as an example of someone who’s doing online business right. Isn’t that the whole point of building an audience-based business? It’s so customers will know who you are. So people will trust you and come back to you for…
  • Building Quality Online Courses, For Yourself, For Your Audience and For the World

    Megan Dougherty
    12 Jan 2015 | 5:15 am
    I sucked at college. Really, totally sucked at it. In fact, I managed to fail calculus three times and lose a full-ride scholarship in my first year alone! Did I give up then? Heck no. I kept at college for 5 years, trying different things, different programs, different everything. Eventually I finished with a completely useless (but very expensive) one year communications program. I hated the pre-made schedules. I hated writing essays. I hated big classes and TAs. I hated having to take prerequisite courses that meant NOTHING to what I want to achieve. I hated the expense. I loathed group…
  • CEI 103: Going Away on Business Retreats with Danny Iny

    Felicity Fields
    3 Jan 2015 | 5:15 am
    Sometimes, you just need to get away. In a professional setting like running your own business, this often means going on a retreat. A business retreat is a great time for your team to connect with each other, think about big picture strategy and refresh and recharge themselves for the work ahead. Firepole Marketing has gone on retreat twice before, and we’re gearing up for our third and largest yet! This weekend, we’re leaving our offices and heading out into the Canadian wilderness to think of great things for the company. And, hopefully, for you. But before we head out, Megan and Danny…
  • The ONLY Resolution You Need to Make in 2015

    Danny Iny
    2 Jan 2015 | 5:15 am
    Welcome to 2015! On behalf of the entire Firepole Marketing team, I want to wish you and your loved ones a healthy, joyful and prosperous New Year. And with another “dropping off the ball” comes yet another shiny list of resolutions. Now let’s get something straight about the whole New Year’s Resolution thing. Some people love’em, others hate’em. In fact, if we’re being honest about it, it’s been quite trendy in recent years to flat out decry resolutions as nothing but drunken utterances and mindless drivel. “Screw resolutions –…
  • 17 Ways To Explosively Grow Your Audience Based Business Part 3: Increase Your Profit Per Sale

    Guest Author
    23 Dec 2014 | 5:15 am
    Editor’s Note: this is the third post in a series on how to explosively grow your audience-based business. Hassan had so much to say on the subject that we asked him to write 3 in-depth posts all about how to grow your business! Do you ever feel like your audience based business isn’t living up to its potential? Your fingers ache from creating killer content, you’re burnt out from all the networking you’re doing, and your brain is numb from thinking of new ways you can help your audience. But you still feel as if your business could be better. You feel as if your audience could be…
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    Churbuck.com

  • Why the recent podcast revival?

    David Churbuck
    15 Jan 2015 | 5:55 am
    Over the holidays my daughter spent hours sitting in an armchair, headphones clamped to her ears, staring at the window at the bird feeders, listening intently to her iPhone. She was addicted to “Serial” — the 12-episode tale of a 1999 murder of a high school student in Baltimore and the detailed investigation by public radio reporter Sarah Koenig. Each episode is about an hour long and so last night, during my evening commute I listed to all of the first installment and most of the second. It’s pretty compelling stuff and apparently has become the most downloaded…
  • Frozen Harbor

    David Churbuck
    11 Jan 2015 | 12:30 pm
    I’ve had to do this and it is not fun. The way it works is this: you leave the boat in the water through January expecting to do some clamming, then one night the temperatures dip into the teens and you realize your beloved watercraft is about to get locked into the ice. So what to do but don those waders and find some friends and do a little ice breaking?
  • The best tree in Cotuit

    David Churbuck
    11 Jan 2015 | 12:26 pm
    There are many good trees in Cotuit, but only this tree makes me happy to see standing year after year. This is at the Bell Farm property managed by the Barnstable Land Trust. My daughter calls it the “Crazy Tree.” My son calls it “The Tim Burton Tree.”
  • At random…

    David Churbuck
    11 Jan 2015 | 8:37 am
    I know. I suck. I’ve been ignoring this poor blog and that’s not right. So, in no particular order, here’s a dump: Boston Olympic Bid: As an Olympic junkie I’m all in favor. We have the infrastructure with all the collegiate venues available. We’re a big sports town. And I want to see Olympic Rowing on the basin of the Charles. These things aren’t that disruptive to the population. Trust me. Yes there will be a lot of athletes and their families in town. Lots of big brand hospitality programs, but it didn’t kill Beijing, it won’t kill us. Daily…
  • Om

    David Churbuck
    8 Dec 2014 | 4:14 am
    A poignant post by Om Malik  that I guess was sparked by my maudlin post on the good old days. Funny how  he celebrates his eight years off the cigs when I posted a snapshot of the entrance to the old Forbes.com newsroom where we’d loiter on the sidewalk smoking his Dunhills talking trash talk about our corporate overlords.
 
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    Ryan Stephens Marketing

  • Why Are We All So Damn Busy?

    Ryan Stephens
    15 Jan 2015 | 10:53 am
    “In our obsession with optimizing our creative routines and maximizing our productivity, we’ve forgotten how to be truly present in the gladdening mystery of life.” – Maria Popova The truth is too many people wear busy like a badge of honor. In fact, think about it, when was the last time someone you know, over the age of 18, complained about having too little to do? I’ll wait right here. “Busy has a dangerous allure. If your normal is busy, it’s tough to sit quietly with your thoughts or to really feel what you’re feeling,” writes Dina Kaplan in…
  • It Was a Quiet Year for Me

    Ryan Stephens
    31 Dec 2014 | 7:09 am
    At least that’s probably what it seems like to you. In truth, it was a pretty stressful year and I (mostly) kept my head down grinding… and learning. In fact, here’s 125+ of my favorite reads (and takeaways) from 2014. I started 2014 focused intently on my five pillars for a healthy and happy life. And, if you’re interested, I tracked everything relentlessly. In March, I led a holistic marketing and PR strategy and execution for a Kickstarter campaign that raised just shy of $122,000, which was 243% of the funding goal and, at the time, represented the top 1% of all…
  • 14 of My Favorite Reads from November 2014

    Ryan Stephens
    30 Nov 2014 | 9:55 am
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts (of the 100’s I read) during the month of November 2014. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how…
  • How and Why I Track My Life

    Ryan Stephens
    25 Nov 2014 | 8:30 am
    Unlike many people who I respect, I don’t believe in tracking for tracking’s sake It’s not one of life’s intrinsic pleasures. Personally, I only have one reason to track: to increase the quality of my life. How? By identifying things that are either correlated or causally-related to increased quality of life and optimizing for those things. – Buster Benson Because I anticipated that 2014 would be a year of intense learning for me, I kicked off the year by identifying Five Pillars for a Healthy and Happy 2014. These pillars would serve has my North Star and keep me pointed in…
  • Hooked: How to Build Habit-Forming Products

    Ryan Stephens
    16 Nov 2014 | 2:24 pm
    Seventy-nine percent of smartphone owners check their phone within 15 minutes of waking up every morning. One-third of Americans say they would rather give up sex than lose their cell phones. Candy Crush, Facebook, Instagram, SnapChat, Pinterest and Spotify. How many people download and use these apps on their phone so much so that using these products and services is not even a conscious choice anymore — it’s an instinct? How did we get so completely hooked? Admittedly, it was my stint at a sports technology start-up that initially piqued my curiosity of Nir Eyal’s book,…
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    brandflakesforbreakfast

  • comcastic truthiness

    Cory
    29 Jan 2015 | 5:12 am
    In the United States everyone loves their cable and internet providers. We love them so much we call them often, give them tons of money and rave about them to our friends and coworkers on a regular basis. It would seem that Comcast doesn't think our reviews and praises are enough, so they run all kinds of ads. In those ads they appear to have been making claims that aren't quite true. As a result, the NAD (unfortunate abbreviation for the National Advertising Division) has told them to cut it out.
  • adblock IRL

    Cory
    29 Jan 2015 | 5:06 am
    You've used adBlock before, right? Who really wants to see all those sidebar ads with the 'toys' you were just searching Amazon for earlier... no one (especially your coworkers). A group of students have banded together to help you avoid advertising and branded content in the real world with their 'Brand Killer' project. They have modified an Oculus headset to block out logos in real time as you walk around town. The catch... you have to wear a gigantic set of digital goggles on your face.
  • beiberman klien

    Cory
    29 Jan 2015 | 4:59 am
    There has been a lot of buzz around Justin Beiber's Calvin Klein sponsorship and he has seen his fair share of ribbing due to some suspected photoshop 'enhancements.' But now we have a full on parody video of the Beibs CK commercial and it is something to behold. I haven't decided if it is one of the dumbest or funniest things I have seen in a while.
  • do you need fu@k up insurance?

    Kristien Del Ferraro
    28 Jan 2015 | 5:10 am
    The concept is an old one... get your friend, boss, or significant other something nice to use for either forgiveness or credit for a time you fuck up. The execution, however, is fresh. Check out this ad out of Toronto for Carnivore Club (that's a meat-of-the-month club in case you couldn't figure it out), which positions their product as excellent fuck up insurance. You know you could use some...if not now, someday. Someday.
  • world's largest animated GIF

    Kristien Del Ferraro
    28 Jan 2015 | 5:09 am
    Move over KFC, Ballantine’s Scotch Whiskey now owns the most epic "from space" stunt with their latest work. As part of their "Stay True" campaign celebrating creativity, Ballantine’s partnered with GIF artist, INSA, to paint four separate paintings in the same place in Rio de Janeiro over four days. Each painting was photographed from space to create a one-second animated GIF. The result is super cool!
 
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    Being Peter Kim

  • What I saw at CES

    Peter Kim
    11 Jan 2015 | 6:11 am
    Ten observations from CES 2015 The post What I saw at CES appeared first on Being: Peter Kim.
  • Everyday digital in Korea

    Peter Kim
    2 Dec 2014 | 6:29 am
    South Korea is one of the world’s most wired countries (if not THE most). While living here, It’s easy to overlook the extent to which technology is just a part of going about your business every day. For example: Easy in and out of parking garages Most parking garages have license plate scanners, at apartments, department stores, and … Continue reading Everyday digital in Korea → The post Everyday digital in Korea appeared first on Being: Peter Kim.
  • I am not Uber.

    Peter Kim
    29 Oct 2014 | 7:59 am
    The internet can be difficult to figure out sometimes. The post I am not Uber. appeared first on Being: Peter Kim.
  • The “Big Six” digital marketing trends

    Peter Kim
    29 Sep 2014 | 6:00 am
    That there are six key digital marketing trends that all brands must master in today's operating environment. The post The “Big Six” digital marketing trends appeared first on Being: Peter Kim.
  • The answer is no.

    Peter Kim
    11 Sep 2014 | 6:39 pm
    Last year, I wrote a post asking "Can brands be human?" A year later, I'm certain the answer is "no." The post The answer is no. appeared first on Being: Peter Kim.
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    TrishaLyn.com

  • Saying Goodbye to Winston the Wonder Pug

    Trisha Lyn Fawver
    8 Jan 2015 | 7:14 pm
    I need this weekend to last forever.  I don’t want Monday night to come, but it has to.  I’ll have time for a proper send off into the unknown for Winston the Wonder Pug.  I can’t ask him to keep kicking around for me anymore. I know we’re doing the right thing for him, I know he’s not improving, and it’s not for lack of trying. I know it’s “the final act of love”.  But it doesn’t feel that way. It feels selfish and wrong.  It feels like I’m giving up on him.  It feels like I’m being mean and cheating him out of…
  • The real reason my Cricut Explore is still in the box

    Trisha Lyn Fawver
    29 Dec 2014 | 10:00 am
    I’ve had a Cricut Expression for several years and love it.  Made many holiday party decorations, assorted crafts, and even hundreds of Christmas cards one year with it (I don’t recommend that project unless there’s 10 people on your card list!).  So when the new Cricut Explore came out in March with the ability to cut SVG files and other files that I could design MYSELF, I jumped on it, $300 price tag be damned! Nine months later… it’s been sitting in the shipping box, next to my desk, unopened.  When my super craft friend Jen Goode bugs me about why its…
  • Cyber Monday Deals 2014!

    Trisha Lyn Fawver
    1 Dec 2014 | 1:00 am
    Cyber Monday is here!  What, you thought all the good deals were gone on Friday by 7 am after the hoards got to them in Walmart parking lots around the nation?  These are just some of the Cyber Monday deals 2014 from merchants I use and love! I’ve sorted them out by basic category for you.  Any that have *** before the deal and no end date listedare only valid through the end of Cyber Monday (12/01/14)!  So get in on those deals first! Accessories, Apparel, Jewelry, & Shoes BowlingShirt.com: *** 50% off an already low priced shirt, the Hilton Deuce Fanatics.com: 25% off…
  • Black Friday Deals 2014!

    Trisha Lyn Fawver
    28 Nov 2014 | 6:00 am
    Black Friday is here!  As an affiliate marketing manager and affiliate myself, I see a lot of great deals that I want to share with you this holiday season!  These are just some of the Black Friday deals 2014 from merchants I use and love! I’ve sorted them out by basic category for you.  Any that have *** before the deal and no end date listedare only valid through the end of Black Friday (11/28/14)!  So get in on those deals first!  Any deals that don’t really fit in one category necessarily are under House & Home, FYI. (Edited to Add: I’m removing deal links as…
  • Julep $1 Black Friday Polish Sale is BACK!

    Trisha Lyn Fawver
    27 Nov 2014 | 3:00 pm
    I don’t normally post sales, but, ’tis the season for savings and this was too good to pass up!  Julep is back at it this year with their famous $1 Black Friday Polish Sale!  The sale that launched a thousand ships and… oh, wait, maybe I’m in a turkey coma and confused… REGARDLESS!  This is the sale last year that tipped me over the edge to finally try out Julep after hearing a lot of good things, and launched my obsession with their polishes.  I’m excited to see which polishes will be on the $1 sale and hope to pick up some great stocking stuffers.
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    AdWeek: AdFreak

  • Pete Rose Enters a Hall, Just Not THE Hall, in Skechers' Super Bowl Commercial

    29 Jan 2015 | 6:55 pm
    After a year away, Skechers will return to the Super Bowl on Sunday with a 15-second spot starring Pete Rose, who good-naturedly pokes fun at his continuing exclusion from baseball's Hall of Fame—with help from fiancée Kiana Kim. See the ad, which promotes the brand's Relaxed Fit footwear, below. "Pete isn't just a baseball legend, he's an American icon—and there's no better place for an American icon than the Super Bowl," Michael Greenberg, president of Skechers, said in a statement. "Besides, what better place is there for Pete to state…
  • Watch This Video and Learn How to Turn Your Child Into the Next Social Media Superstar

    29 Jan 2015 | 10:37 am
    If you're a parent trying to make sense of this social-media-soaked world, you might feel a little bit lost and intimidated—not quite clear on how you can turn your child into an Internet phenom. Well, according to this video promoting a (fictional) service called The Social Influence, that won't be a problem. "With the help of trained professionals, parents can help their children build a social ecosystem that will effect millions and maybe billions of people—and hopefully make millions and maybe someday billions of dollars," it explains. Ever wonder how Bradley…
  • This Year's Craziest Super Bowl Ad Is From GrubHub and Stars an Angry Flying Burrito

    29 Jan 2015 | 9:49 am
    In the mini Super Bowl of regional ads, GrubHub is introducing a flying burrito that crashes into the heads of anyone foolish enough to order food by phone. The message is anything but subtle: Order via GrubHub's mobile app or risk bodily harm. "Burrito," from lead agency Barton F. Graf 9000 in New York, will air in five markets during the third quarter of the game: Los Angeles, San Francisco, Miami, Baltimore, Md. and Washington, D.C. The agency is also breaking a new ad during NBC's never-ending pre-game show. That spot, "Wrong Order," features an irate guy who…
  • Watch This Ad Agency Tell Its Staffers They Have to French Kiss Their Clients

    29 Jan 2015 | 9:11 am
    Plenty of agencies describe themselves as full service, but one really wants to take that commitment to the next level. At least, that's the premise of a video Geometry Global Paris made as an uncomfortably literal love note to marketers, celebrating the new year. In the clip, staffers at the agency are informed that, in 2015, they'll be required to pucker up and French kiss their clients—because what better way to show the agency's French-ness and devotion to its work? Naturally, the whole thing is all a joke, but the reactions are pretty excellent. Some employees register,…
  • Everlast's Inspiring Ad With This Girl Boxing Packs Quite a Punch

    29 Jan 2015 | 9:04 am
    Boxing gear company Everlast lands a blow against sexism in "I'm a Boxer," a minute-long spot directed by Claire Edmondson through Steam Films. Scenes of a young girl shadow boxing and psyching herself up are intercut with footage of adult fighters in the ring. The girl imagines a world in which athletes' performance is more important than their gender. "Don't call me a female boxer," she says. "I'm a boxer." Edmondson, a Toronto-based filmmaker, tells AdFreak she hopes "to inspire and empower young girls, encouraging them to claim their…
 
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    Marketing Pilgrim - Internet News and Opinion

  • Facebook Place Tips: check-in benefits without checking in

    Cynthia Boris
    29 Jan 2015 | 12:45 pm
    Facebook just released a new feature for mobile called Place Tips that has a very familiar ring to it. You stop for lunch at a popular restaurant near your work and suddenly a notification pops on the top of your Facebook mobile news feed. Tap and you get information about the very restaurant you’re sitting in. Dig deeper and Facebook will serve up all the reviews, photos and videos your friends have posted about the location so you’ll know to avoid the Clam Chowder and go with the Cranberry Walnut Salad instead. Could be a lifesaver. In order to serve up this feast of relevant…
  • As Yahoo slips further down, Apple reports record profits

    Cynthia Boris
    28 Jan 2015 | 2:05 pm
    Comparing Yahoo! and Apple may seem like I’m comparing oranges and. . . well. . . apples but I think it’s more like a Tale of Two Cities. Though Yahoo is still having a tough time remaining relevant, we have to give them props for being internet pioneers. In the early days, the company broke records for stock prices and there wasn’t a person on the net who didn’t visit Yahoo for search, content or webmail. But time hasn’t been good to our old friend Yahoo. Recently released Q4 reports show another decline in revenue. CEO Marissa Mayer tried to put a positive spin…
  • Football fans up the price tag on Super Sunday to $68 per person

    Cynthia Boris
    27 Jan 2015 | 2:36 pm
    The average person spends $130 on Valentine’s Day. According to Bing, consumers will spend just about half that amount to celebrate another truly American holiday; Super Bowl Sunday. Bing says the average consumer will spend $68 on game day food, fan gear, decor and new TVs. This is up 18% over last year and is an even bigger increase than we saw the year before. A lot of that money goes to the massive amounts of junk food Americans will eat while watching the game. Fans will consume 1200 calories and 50 grams of fat from snacks alone making it the second highest day for food…
  • Twitter expands the meaning of ‘direct message’

    Cynthia Boris
    27 Jan 2015 | 1:34 pm
    Twitter added two new features today; both designed to keep you on the platform for just a little bit longer. First, they’ve expanded the definition of a “Direct Message” so that it includes a conversation with up to 20 people. New! Use Direct Messages to speak privately with a group of up to 20 people. Share Tweets, show emoji & be yourself. https://t.co/8giGhC6OO0 — Twitter (@twitter) January 27, 2015 I say, if you’re having a conversation with 20 people on Twitter, you might as well have it in public because . . . . 20 people! Remember, you can only…
  • Logo flaunting is out; unbundling is in and other consumer insights

    Cynthia Boris
    26 Jan 2015 | 12:15 pm
    Today’s informative marketing post is brought to you by a misread. That’s right. I found this extremely interesting report because I misread the headline on the press release; Mindshare North America Releases Annual Culture Vulture Trends Report. No joke, I thought it was a report about the growing vulture population in the US. Vultures – as in the villainous looking birds. As it turns out, it’s actually a report that delves deeply into the mind of the American consumer and it’s fascinating. Mindshare’s survey of more than 2,000 consumers led them to…
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    Marketing Interactions

  • The Blog is Moving

    ArdathAlbee
    9 Jan 2015 | 2:30 pm
    Please note that the Marketing Interactions blog will now be housed within the Marketing Interactions, Inc. new website at www.marketinginteractions.com/blog/ I hope you'll continue to read and enjoy the blog as a helpful resource. To do so, please sign up for Content News & Views subscription in the sidebar of the new blog. It's simply time to consolidate my consultancy, my book website and my blog into one web property. The addition of new hands-on courses in Q2 2015 made it even more important to me. If you'd like to keep up with what's happening with those, you can…
  • Digital Relevance: The Introduction

    ArdathAlbee
    9 Jan 2015 | 2:20 pm
    I really appreciate the great reception my new book, Digital Relevance, has achieved in the first few days of its launch. For those of you who would like to know a bit more about the book, I thought I’d publish a few excerpts to give you a “look inside.” This first excerpt is the Introduction: “A few years ago, I spent a lot of time convincing marketers about the value of investing in content marketing. Today, I get calls from marketers saying, “We bought into the idea of content marketing. We’ve created great content. People read it. But it’s not moving the needle.” When I go…
  • Extend Your Content's Reach within the B2B Buying Committee

    ArdathAlbee
    10 Dec 2014 | 7:52 am
    B2B marketers know there are a number of people involved in a complex buying decision. What often goes overlooked is understanding not only who the marketing programs can reach and engage but how content gets shared among the group. It's common sense that the more people within an organization your content gains exposure with, the more opportunity your ideas and expertise has to gain sway. But, it's not as simple as we could hope for. The CMO Council report, The Content Connection to Vendor Selection, finds that there are three nearly equally weighted scenarios for content sharing…
  • The Power of the B2B Buyer's Perspective

    ArdathAlbee
    25 Nov 2014 | 1:36 pm
    I keep seeing that statistic - you know - the one that talks about how far through the buying process prospects are before they talk to salespeople. It's flawed. Here are a few reasons why: Prospects don't care if they're interacting with marketing or sales, they care about the quality of the conversation or interaction and that it's giving them what they need. Salespeople are perfectly capable of using the tools available today to engage with prospects across all stages of the buying process. And they should be competent at all of those conversations. Marketers can…
  • The B2B Funnel is More Like a Pinball Machine

    ArdathAlbee
    24 Oct 2014 | 4:09 pm
    I was watching the video for the second roundtable video that I participated in at Content Marketing World and Nick Panayi from CSC said, "the funnel is more like a pinball machine, with leads bouncing everywhere" - I'm not sure that's verbatim, so go watch it. Anyway it got me to thinking about one of the big concepts in my next book that I call The Continuum Experience. It's actually a continuation or extension of the concept of natural nurturing that I presented in my first book a few years back. Essentially the gist is that the funnel has constraints as a process…
 
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    A Source Of Inspiration

  • Strava Athletic Year

    Armando Alves
    5 Jan 2015 | 3:10 pm
    Now that we’re into New Year’s resolutions and getting in shape, it’s worth checking out this interesting project by Strava, the running and cycling app, that took the quantified self into frames: 2014 Strava Story. Developed by Stink Digital, the website used the Strava API and generated a real-time personalized film, compiling the most interesting data for the each athlete, including distance, achievements, kudos, and Instagram images.
  • An official calendar of you

    Armando Alves
    8 Dec 2014 | 3:53 pm
    Christmas should be a season of giving and altruism, unless you’re more about selfies or enjoy playing a prank on your friends. Then this Calendar of Me by Three.co.uk is the perfect gift to indulge yourself a bit of celebrity time, while stealing a smile. The app, created by Wieden+Kennedy London and Unit 9, allows you to mashup your photo into a  whole year of you, roleplaying as a mechanic, an astronaut and, of course, a fireman. You also get a chance to win a printed calendar or if you’re in a hurry, just download the PDF.
  • GAFAnomics

    Armando Alves
    26 Nov 2014 | 12:39 pm
    GAFAnomics explains how Google, Apple, Facebook and Amazon have evolved and decodes their visions on a strategic framework developed by Fabernovel. From economic impact to business strategies, the study helps us understand the key success factors for these companies and build upon this knowledge, rethinking organisations for a digital world. Disclaimer: i’m an invited lecturer for the Digital Transformation Program at Institut Fabernovel Portugal.
  • Palm sized DJ

    Armando Alves
    25 Nov 2014 | 4:37 pm
    Henning Lohse and Jan-Lukas Tirpitz created an Arduino and Bluetooth powered glove that converts hand movements to signals sent to an audio workstation. Part musical instrument, part synthesizer, there’s a lot of potential to explore beyond regular DJing.
  • Beyond filter failure

    Armando Alves
    2 Nov 2014 | 3:08 pm
    I’m afraid the web/tech community has done a lousy job promoting RSS, and even people I consider tech savvy aren’t aware how to use RSS or how it would improve the way they consume information. Between a Facebook News Feed shaped by commercial interests and a raw stream of information powered by RSS, i’d rather have the later. Read the full article on Medium.
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    AttentionMax

  • The U.S. Does Not Dominate (Exclusively) Consumer Digital Platforms And Innovation

    Max Kalehoff
    19 Jan 2015 | 7:43 am
    Three years ago I hired an intern from China, an undergraduate student at Columbia University. She is one of the best college interns I’ve ever had — focused, smart, analytical, service-oriented, a clear communicator and kind. She did the heavy lifting in deploying our marketing automation software with our CRM (customer-relationship management) system. She since has graduated, and spent a few years working at a major IT consulting firm in developing social CRM solutions. She recently moved back to China and posted one of her first experiences to Facebook. Considering her…
  • Costco’s Viability For Single-Item Convenience Purchases

    Max Kalehoff
    4 Jan 2015 | 12:25 pm
    As a suburban dad of three small children, including an infant, I’m compelled to share this life hack and end this debate… Most people think of Costco only as a big-box retailer — good for suburban expeditions in the minivan to stock up on industrial-sized quantities of household staples at competitive prices. Costco is great for that. But it’s also great for single-item purchases both big and small, such as televisions, stereo systems, eye glasses, automobile tires, patio umbrellas, tulip bulbs and more. It’s even great for typical convenience…
  • From This Kayak, The Party’s Not Over

    Max Kalehoff
    29 Dec 2014 | 4:17 am
    Long Island Sound — and especially its coastline — can be as delightful in winter as any other season. And one great way to experience it is in the water, in a kayak. And these final December 2014 days have been mild and excellent for kayaking. You really notice the little things when you’re sitting in the water alone on days when everyone else avoids it. Yesterday afternoon, paddling through New Rochelle Harbor and around David’s Island and Huckleberry Island… The wind was light and variable, and the water calm. The sun ducked in and out of the clouds,…
  • Remember To Say “Thank You”

    Max Kalehoff
    24 Nov 2014 | 6:28 pm
    We’ve been expanding my team at work and interviewing lots of candidates. We interviewed one candidate who seemed perfect for a certain role — one for which we received nearly 1,000 applications. This candidate was smart, articulate and a cultural fit. Her experience and focus made her likely to succeed. Despite being our frontrunner, we eliminated her candidacy because of one small detail: with the exception of me, she neglected to send any teammate she met with a thank-you note. That omission told me she ignores details, doesn’t respect peers, or…
  • Future-Proofing Your Digital Existence

    Max Kalehoff
    31 Oct 2014 | 1:41 pm
    “I’m back,” announced David Churbuck in the headline of his latest blog entry. He just recovered from a blogging hiatus and software meltdown that took his site down for a month. I’m glad to have him back because he’s a good writer and I enjoy his rants on technology, religion and New England life. His absence is a perfect demonstration of how a blog (or any sort of digital app) will erode if you walk away — whether a short hiatus, a long one or an indefinite one. That’s because of the ongoing technical administration required for hosting,…
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    The BLITZ Agency Blog

  • The 2015 CES Digital Playbook: White Paper Release

    BLITZ
    5 Jan 2015 | 7:18 pm
    With January just around the corner, marketers in the consumer electronics space are gearing up for the gadget-filled hoopla of CES. While most of the time, effort, and resource investment is focused on making a splash in Vegas, we’re thinking about the broader conversation taking place globally. With 4 million mentions and 200,000 pieces of content created on digital channels last year, the challenges and opportunities are everywhere for brands aiming to have an impact at the big event. This week we’ve released The 2015 CES Digital Playbook – a dive into trends, thoughts, and tools for…
 
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    Rescue Marketing

  • Planning for a strategic trade show

    Mark Riffey
    26 Jan 2015 | 5:25 am
    Last week, we discussed why you shouldn’t skip a trade show. During that conversation, I mentioned that you need to work trade shows strategically and with a plan. This week, I’d like to elaborate on what that means. In order to do that, let’s break down what happens at a trade show. Who attends a trade show? First, let’s consider who goes to a trade show, as that’s a critical piece in planning what you do. Attendees break down into two or three groups. You’ll have up and comers and newbies to the business of all ages. You’ll also have industry…
  • Exhibiting at trade shows – Why do it?

    Mark Riffey
    19 Jan 2015 | 3:43 am
    “Should we go to every trade show every year? Some of these shows cost us well over $7000. The one show that we want to skip this year is part of an association. They have about 300 members. We know just about all of them and know what they are using. Of course, a bunch of them use our product.” Anyone who has attended a trade show knows why this question is being asked. Avoid the knee jerk Our thoughts first jump to the time, trouble and expense of trade show travel, time away from “real work”, conference center shipping and logistics, being on your feet all day for…
  • The shortcut to easier sales

    Mark Riffey
    12 Jan 2015 | 3:29 am
    One of the more common questions I get is “How do we find a shortcut to easier sales?” The shortcut starts with a few questions… Who is the ideal person for your product/service and what is the specific situation your products and services solve for them? You’ll know it’s them if they would look at your “menu” of available products and services and say “That’s exactly what Ive been looking for.” If you are thinking things like “I’ve been a little frustrated with sales lately.” or “I’m frustrated with…
  • How to make a good upsell

    Mark Riffey
    5 Jan 2015 | 3:24 am
    Thanks to cloud services, my hardware needs have shrunk substantially in recent years. This makes it easy to pace and plan hardware upgrades for what little hardware I have left. However, reality sometimes gets in the way. Yesterday, my wife’s laptop died so I had to take immediate action. It was a lesson in fulfillment, point of sale retail and how to make a good upsell, or not. Bad upsells undermine trust Every time I update Java, the Oracle-owned technology’s installer offers to install the “Ask Toolbar” as an option. The default is “Yes, install the Ask…
  • Reinvigorate your business on a budget

    Mark Riffey
    29 Dec 2014 | 3:01 am
    While I suspect you’ve already done your strategic business planning for 2015, you might still be wondering what else you could do to “turn the knob” on all or part of your business. It’s a natural thought process at this time of year. In the words of Saturday Night Live… you think your business needs more cowbell. Here’s a checklist of baby steps you can take that will help you reinvigorate your business without spending a ton of money. Marketing The best way to not spend a ton of money on marketing is to track the response you get. You can do this with…
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    Adverblog

  • Lights. Camera. Tablet! > Intel is back with 4th social film

    Bridget
    27 Jan 2015 | 6:14 pm
    Intel is back again with the 4th season of the ‘Inside Films’ series.  The latest social film is titled “What Lives Inside” and this time the collaboration is between Intel and Dell (rather than Intel and Toshiba).  The agency behind it all is Pereira & O’Dell. In 2013 it was interesting to see that Beauty Inside won an Emmy in addition to several Cannes Lions Grand Prix.  The connection with Hollywood is strong again this year under the direction of two-time Oscar-winner Robert Stromberg (“Maleficent”) and starring Colin Hanks (TV’s “Fargo”), J.K. Simmons…
  • Soccer fans rejoice: Mourinho wants you to join the game

    Ana
    27 Jan 2015 | 10:07 am
              José Mourinho, the Chelsea manager, is the top star of  the latest TV ad for Top Eleven, a free online soccer manager game developed by Nordeus. It’s one more gaming company that is moving marketing funds to TV advertising. Publishers like King (Candy Crush) and Supercell (Clash of Clans) were the first to enter this space, followed by Machine Zone and other successful mobile developers. These gaming giants are in constantly trying to expand their user base and TV seems to be untapped space that provides bigger audience. Directed by B-Reel.
  • “Shop Small”: a new gestural interface from AMEX

    Ana
    26 Jan 2015 | 7:12 am
    Amex doesn’t stop when it comes to small businesses. To raise awareness and promote local business across America, it partnered with design agency HUSH to create a gestural interface called “Shop Small.” Shop Small features items and in-store experiences across stores in the area, fostering discovery. The screen allows users also to create wish lists, browse specific product types and connect their wishlist to their phone or print them out at the spot. Via Video Edge. Follow me on  Medium.
  • The future of in-flight entertainment is bleak without SkyMall

    Ana
    24 Jan 2015 | 9:50 am
    The best imaginable in-flight entertainment is no more. SkyMall, our ubiquitous travel companion for many years, is closing its doors for business. The company who owns it, Xhibit Corp. filed for bankruptcy protection, which is incredibly weird because, who wouldn’t want that SkyRest Travel Pillow? Adweek was nice enough to collect the all-time most beloved items that we coveted as SkyMall, but if that doesn’t satisfy your appetite, you can always go straight to the SkyMall website and overindulge there. Follow me at Medium.
  • The two coolest dads in America star in Nikon’s new ad

    Ana
    21 Jan 2015 | 10:19 am
    If you haven’t heard of Kordale and Kaleb Lewis, you will soon. The adorable two dads and their three kids are the ongoing Instagram obsession. K and K’s rep is that they are really good at braiding their daughter’s hair, which is not only incredibly cute but also a totally awesome activity for dads. A photo of them doing it at 6am before school went viral last year, with 25,000 likes on Instagram within a week of posting. Kordale and Kaleb also say things like “Being fathers is getting our daughters up at 5:30 am making breakfast getting them dressed for school and…
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    All You Need Is A Good Idea!

  • Too much truth in advertising?

    Jay H. Heyman
    29 Jan 2015 | 7:58 am
    Above is an actual sign from a game reserve in South Africa. I am sure it is posted for legal reasons, but considering it cautions visitors about venomous snakes, malaria and wandering wild animals, while accepting no responsibility for injury or death, I would be surprised if their occupancy rate was above 1 per cent. Actually, I think they are doing just fine, but I find the sign to be worthy of a chuckle on this cold winter’s day. Related articles Your Daily Elephants Rhino That Survived Poachers Gives Birth in South Africa Cheetah facts within Africa
  • Everyone knows what to say

    Jay H. Heyman
    26 Jan 2015 | 6:45 am
    After you’ve been running a business for three, six, ten, years, you certainly know what your customers want to hear. You know the buzzwords, their concerns, and their needs. When you meet them and give your sales pitch, or create your website, you know exactly what they want to hear.  Stuff like low prices, great service, expertise, satisfied customers, etc. So that’s what you stress. But your problems begin when you make promises based on what customers want, rather than what you are actually best able to do for them. So instead of suggesting to them what they might actually need, you…
  • See the package. Sing the song.

    Jay H. Heyman
    22 Jan 2015 | 8:19 am
    I am certain that big data could tell us the exact demographics of the age, geographical dispersion, income, marital status, and sex of all those who know the song, “Oh, My Darling Clementine.” You can find out more than you would ever want to know about the song at http://en.wikipedia.org/wiki/Oh_My_Darling,_Clementine (bad link, copy and paste) So I really like the name chosen for this brand of Clementines. And I am willing to bet, if I have any money left after the Super Bowl, that the company did not use focus groups, expensive research or surveys to decide to use the name. It is a…
  • The worst executive philosophies I have ever read.

    Jay H. Heyman
    19 Jan 2015 | 7:02 am
    When I read the viewpoints of high-level executives I usually find them worthy of note and worth pondering. But in The New York Times I recently read  the thoughts of a C.E.O. whose views were so opposite mine that I thought I’d share them and see which side you come out on. The C.E.O. will not be identified, to protect the possibly guilty. Let’s start with her view on an individual’s importance to a company: “If you leave, someone will replace you. The circle will close and it just doesn’t matter.” Boy, that certainly will make an employee feel important and show how much their…
  • What’s the worst mistake a creative can make?

    Jay H. Heyman
    15 Jan 2015 | 7:27 am
    English: Sir Winston Churchill. (Photo credit: Wikipedia) There are lots of things, small and otherwise, that can be distracting in an ad or commercial. Such as…TYPOS. A typo or two always hurts your pitch. And though it is surprising how much easier they are to find in someone else’s work, they always create the illusion of carelessness, which certainly impacts on credibility.YELLING. Having the announcer holler to makes his point never really works, unless you are selling megaphones. And repeating a phone number six times in a thirty second commercial may be responsive to the…
 
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    Seth Godin's Blog on marketing, tribes and respect

  • The truth about admissions

    Seth Godin
    29 Jan 2015 | 2:00 am
    One in five applicants to Harvard and Stanford are completely qualified to attend—perhaps 20% of those that send in their applications have the smarts, guts and work ethic to thrive at these schools and to become respected alumni. These schools further filter this 20% by admitting only 5% of their applicants, or about one in four of those qualified. And they spend a huge amount of time sorting and ranking and evaluating to get to the final list. They do this even though there is zero correlation between the students they like the most and any measurable outcomes. The person they let in off…
  • The best laid plans

    Seth Godin
    28 Jan 2015 | 2:40 am
    As your plans get more detailed, it's also more and more likely that they won't work exactly as you described them. Certainly, it's worth visualizing the thing you're working to build. When it works, what's it going to be like? Even more important, though, is being able to describe what you're going to do when the plan doesn't work. Because it won't. Not the way you expect, certainly. Things will break, be late, miss the spec. People will let you down, surprise you or change their minds. Sales won't get made, promises will be broken, formulas will change. All part of the plan that includes…
  • Your mood vs. your reality

    Seth Godin
    27 Jan 2015 | 1:57 am
    Who is happy? Are rock stars, billionaires or recently-funded entrepreneurs happier? What about teenagers with clear skin? Either what happens changes our mood... or our mood changes the way we narrate what happens. This goes beyond happiness economics and the understanding that a certain baseline of health and success is needed for many people to be happy. The question worth pondering is: are you seeking out the imperfect to justify your habit of being unhappy? Does something have to happen in the outside world for you to be happy inside? Or, to put it differently, Is there a narrative…
  • Fear of public speaking

    Seth Godin
    26 Jan 2015 | 2:40 am
    Very few people are afraid of speaking. It's the public part that's the problem. What makes it public? After all, speaking to a waiter or someone you bump into on the street is hardly private. I think we define public speaking as any group large enough or important enough or fraught enough that we're afraid of it. And that makes the solution straightforward (but not easy). Instead of plunging into these situations under duress, once a year or once a decade, gently stretch your way there. Start with dogs. I'm not kidding. If you don't have one, go to the local animal shelter and take one for a…
  • Advice or criticism?

    Seth Godin
    25 Jan 2015 | 1:50 am
    It's quite natural to be defensive in the face of criticism. After all, the critic is often someone with an agenda that's different from yours. But advice, solicited advice from a well-meaning and insightful expert? If you confuse that with criticism, you'll leave a lot of wisdom on the table. Here's a simple way to process advice: Try it on. Instead of explaining to yourself and to your advisor why an idea is wrong, impossible or merely difficult, consider acting out what it would mean. Act as if, talk it through, follow the trail. Turn the advice into a new business plan, or a presentation…
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    Ogilvy Blog Aggregator

  • What Snapchat Discover Means For Your Brand

    28 Jan 2015 | 1:40 pm
      Snapchat is not just 5-second sunsets and selfies anymore: the new Discover feature showcases quality, snackable content from reputable publishers, including CNN, Vice and National Geographic, on a daily basis. Upon clicking into each publisher, users are delivered the most up-to-date photo and video content from around the world. Best of all, they can click-through to read or watch long-form layouts of the stories. Essentially, “Discover” is an always-on channel, refreshed daily, serving up relevant content alongside brand advertisements. Why this matters: Snapchat has been…
  • Twitter and the Growing Popularity of Messaging Apps

    28 Jan 2015 | 9:15 am
    Twitter announced two new capabilities this week for its desktop and mobile application platforms: video uploads and group messaging. While the former is a helpful way for users to spend more time on its platform, the latter points to a trend in the US that advertisers should keep a close watch on in case they haven’t already: private group messaging apps. While social media centers around publishing content publicly into the social web, research provided below shows that users are steadily growing their usage of private messaging apps, which offer social tools including video, image,…
  • Les tendances réseaux sociaux 2015 que nous avons retenues

    27 Jan 2015 | 12:30 am
    Janvier est presque terminé, vous avez sûrement eu le temps de commencer à travailler sur vos bonnes résolutions. De notre coté nous avons regardé de près quelques unes des tendances qui auront un impact sur les strategies digitales en 2015.   Plus que des tendances réseaux sociaux, nous voulons partager avec vous notre reflexion sur 3 des challenges que devront relever les marques dans les prochains mois : 1. Twitter zero Apres notre étude sur la baisse de la portée organique des publications Facebook, Twitter semble aller dans la meme direction. Toutefois, ceci n’est pas…
  • Join our Webinar on Social Value Benchmark: Engagement Opportunities Across the Customer Journey

    21 Jan 2015 | 12:25 pm
    This week, we will broadcast a webinar open to the public. Seats will be limited, so register now at the links below. A question often asked is: How can we reach a better ROI with our social media activities? This week’s webinar will introduce the latest in our Social Value Benchmark, a study conducted by Rob Blackie, Director of Social at OgilvyOne UK, that aims to help brands achieve a better ROI from social media programs by identifying missed customer engagement opportunities. In the webinar, we will discuss: What does a good social program look like? How do social programs differ by…
  • Social Digest – Is it too late to change the name?

    21 Jan 2015 | 10:15 am
    Welcome back to Social Digest, the fortnightly round up of all things social, straight from Social@Ogilvy London. This week hear about Instagram, brand fails, and the new trailer for Ant Man (and, unfortunately for Paul Rudd, it seems it is too late to change the name). Enjoy!   3 THINGS YOU NEED TO KNOW   Snapchat valued at $10bn (Related: Snapchat is asking brands for $750,000 a day for its new ads) Instagram now dominates Twitter on engagement, not just users A teen’s eye view of social media. While it’s an insightful post, it is just a window into one…
 
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    David Meerman Scott - Web Ink Now

  • Big Birge Plumbing Co. Grows Business in a Competitive Market

    27 Jan 2015 | 7:39 am
    Don't let your money go down the drain! Call Big Birge Plumbing Company. For all your plumbing needs! Last week I delivered a talk at the Entrepreneurs Organization in Omaha, Nebraska. I always love working EO events, because members are so enthusiastic about learning new ideas. Since they run their own businesses, they are eager to identify ways to grow. While at the event, I met Lallenia Birge, who with her husband Brad Birge started Big Birge Plumbing Co. in August 2012. Lallenia uses a wonderful title: “A Plumbers Wife to Big Birge Plumbing Co.”
  • How Content Influences the Buying Process and Grows Business

    20 Jan 2015 | 7:29 am
    Today when people want to buy something, the web is almost always the first stop on their shopping trip. In any market category, potential customers head online to conduct research. The moment of truth is when they reach your site: Will you draw them into your sales process or let them click away?
  • #DawnWall and the Fear of Real Time Media

    15 Jan 2015 | 6:21 am
    Over the past several days I’ve been mesmerized in real-time by Tommy Caldwell and Kevin Jorgeson as they’ve negotiated the final parts of their 19-day free climb of the Dawn Wall of El Capitan in Yosemite National Park, California. While El Capitan has been climbed many times, this was the first free climb (ropes only used for safety, not for climbing) of the Dawn Wall - widely considered the most difficult climb in the world. During the entire climb, they communicated to the world and we shared via #DawnWall. 
  • 8 Ways to Ruin Your Chance of Making a Sale [Infographic]

    14 Jan 2015 | 11:52 am
    Buyers have more information at their fingertips than ever before, yet the same sales techniques which were appropriate for the 1980s are still being used today. The world has changed, and organizations must avoid making the sales mistakes if they are to thrive.
  • New Rules of Sales on MSNBC Your Business

    7 Jan 2015 | 1:01 pm
    Here’s the video of my appearance on MSNBC Your Business with JJ Ramberg.  MSNBC Your Business is the only television show dedicated to issues affecting small business owners. Now in its seventh season and sponsored by American Express OPEN forum, the program has profiled hundreds of small business owners and offered advice from countless business experts and investors. I always love to appear on this show!
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    Online Marketing Blog - TopRank®

  • From Journey to Destination: How Marketing Automation Can Fill Your B2B Funnel

    Brooke Furry
    29 Jan 2015 | 2:55 am
    You’re a busy B2B digital marketer trying to drive leads in an ever-changing world. You’re writing awesome emails. You use a marketing automation platform. Maybe you’ve even created a series of email drip campaigns, monitored their performance and began to nurture your leads. But you wonder, “Am I doing all that I can?” Marketing automation gives many of today’s B2B marketing professionals lead nurturing capabilities and structured conversion journeys that not only save time, but build valuable relationships with prospects and ultimately help create revenue. According…
  • How Locally Laid Got Paid by Turning Customer Feedback into Brand Storytelling

    James Anderson
    28 Jan 2015 | 2:55 am
    Here in Minnesota, a small egg company is getting big press after ruffling the feathers of a concerned shopper. When Locally Laid Eggs received a letter from a grocery store shopper, saying that the company’s name is “offensive” and its advertising “vulgar,” the company took to its own blog to offer up a rebuttal. In doing so, they enlightened readers about locally-sourced food and responsible farming and revealed some key marketing lessons in the process. Most companies would have tossed the letter and missed out on the opportunity to use this kind of storytelling to pick up on…
  • What You Need to Know About Content & Influencer Marketing. BONUS: Case Study

    Lee Odden
    27 Jan 2015 | 3:03 am
    Influencer Marketing was a hot topic in 2014 and will continue to gain momentum in 2015 for both B2C and B2B marketers, especially when it comes to content co-creation. Why the warm and fuzzy for influencer content you ask? According to CMI and MarketingProfs, over 90% of B2B marketers are investing in content marketing. Yet, in an age of information overload where 74GB of data are delivered per person, per day (USC), standing out to business buyers can require unreasonable budgets and resources. Inspired by the need to scale content marketing performance, a growing number of B2B marketers…
  • Social Media Video – Essential Tips and Takeaways from #SMBMSP74

    James Anderson
    26 Jan 2015 | 4:33 am
    Panelists including, from left, Jeff Achen, David Krejci, Farrington Starnes and Chuck Olsen address the audience at the January 23 SMBMSP event. Digital marketers have known for some time that video is an essential part of the marketing mix: 76% of B2B companies use video as a content marketing tactic. Video is also an important part of a social media content strategy. After all, YouTube is the second most popular search engine after Google and Facebook has more than 1 billion daily video views. Great examples of companies using video to enhance both B2C and B2B marketing are in high…
  • Online Marketing News: Psycho Selfies, Twitter Beefs Up, Google Still Searchin’

    Ben Brausen
    23 Jan 2015 | 2:45 am
    How To Add Influencer Marketing To Your Content Strategy - Content Marketing and Influencer Strategy must work together for either to be successful. To find out how you can add influencer marketing to your mix, check out the infographic above and this article. Scoop.it STUDY: Men Who Take Excessive Selfies Show Psychopathic Traits - Uh, oh. Not only are we all addicts, we’re also displaying psychopathic traits all over Instagram. A study released by Ohio State this week found that men who post selfies — not the ladies, mind you — tend to show more psychopathic traits than those who…
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    Ads of the World™

  • Prince's Trust: Learn the hard way

    ivan
    29 Jan 2015 | 6:09 pm
    Advertising Agency: CHI&Partners, London, UK Creative Directors: Danny Hunt, Gavin Torrance Executive Creative Director: Jonathan Burley Art Director: William Cottam Copywriter: James Crosby Creatives: William Cottam, James Crosby Production Company: Academy Films Director: Seb Edwards Producers: David Jones, Dominic Thomas Executive Producer: Lizie Gower DoP: Patrick Duroux Production Assistant: Francesca Roberts Business Director: Alex Best Account Director: Sarah Carolin Editor: Sam Rice-Edwards / The Assembly Rooms Audio: Wave Studios VFX: MPC VFX Producer: Phil Whalley VFX…
  • Mtn Dew: Come alive

    ivan
    29 Jan 2015 | 6:03 pm
    Advertising Agency: Golin, USA
  • Hyundai: Driving tips with David Feherty - Navigation

    ivan
    29 Jan 2015 | 5:56 pm
    Advertising Agency: Innocean, USA Executive Creative Director: Greg Braun Creative Director: Max Godsil Art Director: Stan Chow Copywriter: Brandon Poole Director of Integrated Production: Carol Lombard Executive Producer: Brandon Boerner Senior Content Producer: Laura Stephens Group Account Director: Lester Perry Account Supervisor: Casey Nichols Account Executive: Tanner Ham Product Information Specialist: Lawrence Chow Account Planner: Ben Perreira Media Planning: Ben Gogley Group Media Director: James Zayti Media Coordinator: Becca Burns Business Affairs Director: Ann Davis Business…
  • Hyundai: Driving tips with David Feherty - Form

    ivan
    29 Jan 2015 | 5:56 pm
    Advertising Agency: Innocean, USA Executive Creative Director: Greg Braun Creative Director: Max Godsil Art Director: Stan Chow Copywriter: Brandon Poole Director of Integrated Production: Carol Lombard Executive Producer: Brandon Boerner Senior Content Producer: Laura Stephens Group Account Director: Lester Perry Account Supervisor: Casey Nichols Account Executive: Tanner Ham Product Information Specialist: Lawrence Chow Account Planner: Ben Perreira Media Planning: Ben Gogley Group Media Director: James Zayti Media Coordinator: Becca Burns Business Affairs Director: Ann Davis Business…
  • Hyundai: Driving tips with David Feherty - Focus

    ivan
    29 Jan 2015 | 5:56 pm
    Advertising Agency: Innocean, USA Executive Creative Director: Greg Braun Creative Director: Max Godsil Art Director: Stan Chow Copywriter: Brandon Poole Director of Integrated Production: Carol Lombard Executive Producer: Brandon Boerner Senior Content Producer: Laura Stephens Group Account Director: Lester Perry Account Supervisor: Casey Nichols Account Executive: Tanner Ham Product Information Specialist: Lawrence Chow Account Planner: Ben Perreira Media Planning: Ben Gogley Group Media Director: James Zayti Media Coordinator: Becca Burns Business Affairs Director: Ann Davis Business…
 
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    adland.tv - all the adnews not fit to print

  • First Bank "Charlie is an Actor" (2015) :30 (USA)

    kidsleepy
    29 Jan 2015 | 10:11 pm
    Oh, so you didn't like the local Super Bowl spot for First Bank in which the little cherub boy is all bummed he couldn't get a puppy because his dad is out of cash? Country:  United States Commercials:  Business & finance SuperBowlAds:  2015 Super Bowl XLIX commercials Read more about First Bank "Charlie is an Actor" (2015) :30 (USA) Add new comment
  • Victoria's Secret- Let The Real Games Begin Super Bowl 2015 - (2015) :60 (USA)

    Dabitch
    29 Jan 2015 | 10:08 pm
    Oh hello! It's the lingerie ladies reminding everyone watching the game, which consists of muscular men in tight pants and giant shoulder pads slam into each other while fumbling with an oddly shaped ball, that there's another game to be played later. Country:  United States Commercials:  Fashion SuperBowlAds:  2015 Super Bowl XLIX commercials Read more about Victoria's Secret- Let The Real Games Begin Super Bowl 2015 - (2015) :60 (USA) Add new comment
  • First Bank "Puppy Sale" (2015) :30 (USA)

    kidsleepy
    29 Jan 2015 | 9:56 pm
    Running strictly in Colorado, and during pre-game in Arizona this local Super Bowl spot for first bank exploits our love of puppies to create an ad with a serious let down that guilt shames fathers everywhere into not having a person to person transfer app. Country:  United States Commercials:  Business & finance SuperBowlAds:  2015 Super Bowl XLIX commercials Read more about First Bank "Puppy Sale" (2015) :30 (USA) Add new comment
  • Rag & Bone "Spring 2015" (2015) 1:30 (USA)

    kidsleepy
    29 Jan 2015 | 9:45 pm
    Michael Pitt. Astrid Bergès-Frisbey. Stephen Graham. Gum chewing. Sexy Bed head. Limos. Boxing. Running. Talking on phone, whilst on bed. Taxi cabs. Big city. Black and White. Atmospheric music. Non-linear story. Clothes. FASHION FILM Country:  United States Commercials:  Fashion Read more about Rag & Bone "Spring 2015" (2015) 1:30 (USA) Add new comment
  • Fattal Hotels "Big Game commercial" (2015) :30 (Israel)

    kidsleepy
    29 Jan 2015 | 9:38 pm
    To get in on the Super Bowl action, Fattal Hotels are broadcasting their own spot! In North Pratte, Nebraska. Why? Because Israeli's no absolutely nothing about football. but they do know something about hospitality. And smart media buys. Country:  Israel Commercials:  Transport & Travel SuperBowlAds:  2015 Super Bowl XLIX commercials Read more about Fattal Hotels "Big Game commercial" (2015) :30 (Israel) Add new comment
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    Russell Davies

  • Principle drift

    russell davies
    29 Jan 2015 | 10:13 am
    "BBC iPlayer presents a huge creative opportunity to push the boundaries of storytelling" (by making more telly) http://t.co/a5ecAEKGHp — Kim Plowright (@mildlydiverting) January 24, 2015 Another thing to think about re innovation and large organisations is 'the organising principle'. For instance, we like to say that Digital Transformation for government means the organising principle shifting from government needs to user needs. We don't always manage it but that's what we're aiming at. But, it's important to recognise how easy it is for large…
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    Marketing & Strategy Innovation blog

  • The New Age of Platforms

    admin
    28 Jan 2015 | 1:31 pm
    In 1905, a young Albert Einstein shocked the world. In one miracle year, he overturned the prevailing assumptions of his day and changed how we see the universe, transforming forever how we think of time, space, mass, energy and light. He paved the way for our modern world. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Greg Satelltechnologydigital livingplatformschange
  • Brand Book Bites From a Beautiful Constraint

    admin
    28 Jan 2015 | 1:07 pm
    The book: A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It’s Everyone’s Business — a very smart text that is organized into three sections comprising the requirements needed to find the beauty in a constraint: mindset, method, and motivation. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Denise Lee Yohnbooksbook reviewbrand buildingleadership
  • In the Near Future, Instead of Choosing Between AT&T, Verizon, Sprint and T-Mobile, You Can Also Pick Google or Apple as Your Mobile Carriers

    admin
    27 Jan 2015 | 2:14 pm
    The US mobile industry has been in a clear state of duopoly with Verizon and AT&T occupying about 70-75% of both consumer and enterprise market. T-Mobile is attempting to disrupt the current status but the impact will not be sustainable, although its Uncarrier attack effort is causing a lot of noise.  Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: mobiletechnologyIdris Mooteefuture
  • A Confused Customer Buys Nothing

    admin
    26 Jan 2015 | 2:35 pm
    I originally wrote today's post for Intradiem on September 25, 2014. Are your customers confused? Do you even know what that means? And do you know what the implications of customer confusion are? Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Annette Franz Gleneickicustomer insightsClaritycustomer experiences
  • How Google Attacks Problems - Not People

    admin
    25 Jan 2015 | 11:06 am
    One Friday afternoon in 2002, long before his company became a household verb, Larry Page walked into the office kitchen and posted some printouts of results from Google’s AdWords engine. On top, in big bold letters, he wrote, “THESE ADS SUCK.” Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Googleorganisational behaviourorganisational cultureGreg Satell
 
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    mobileStorm » Digital Marketing Blog

  • Hospitality, Travel Brands Dropping the Ball on Mobile Among Millennials

    Mobile Marketer
    29 Jan 2015 | 11:59 am
    The alarming findings of a new report indicate that the world’s foremost hotel and airline brands must do more on mobile to attract and retain loyalty from younger travelers. New insight gleaned from the Travel Demographics Report Series published by Strategy Analytics Travel Analytics service shows that the hospitality and travel industries are likely dropping the ball on mobile. “Those under 25 are either not traveling or not involved in the travel booking process. Encouragingly for the industry those between 26 – 35 over-index on travel apps,” the report summary reads.
  • Report: Mobile Marketers Need to Step Up Their Game with College Students

    Mobile Marketer
    27 Jan 2015 | 5:00 am
    Think Millennials are mindless youngsters hopelessly enthralled by mobile ads? Think again. The viewpoints of peers and colleagues, as well as offers of money-saving discounts, may matter to them as much as they do to 40-year old homemakers. True, it’s a demographic worth milking. Marketers want to reach the 19 million-plus U.S. college students who wield both influence and spending money. And they’ll be “poised to outearn and outspend noncollege Millennials for decades to come,” according to a new eMarketer report, “US College Students 101: Updating Fundamental…
  • Digital Advertising is 2015’s Ultimate Growth Market

    Mobile Marketer
    22 Jan 2015 | 5:00 am
    Television advertising is still a contender, but for anyone looking at the growth projections, digital ad spending is where it’s at for 2015. According to a recent forecast from Strategy Analytics, digital advertising in the U.S. will grow 13 percent in 2015. That would represent a 3.2 percent increase in total ad spend to $186.6 billion. “By comparison, the TV ad spend is expected to grow only 1.7 percent, while print advertising will decline 7.9 percent year-over-year,” noted Multichannel News in its coverage of the forecast. “The year’s digital ad increases will…
  • Gartner: IT Leaders and CMOs Must Play Nice for Optimal Success

    Mobile Marketer
    21 Jan 2015 | 8:25 am
    Underscoring the need for company IT leaders to work in concert with company CMOs, Gartner is out with a new report that ties a direct link between IT and marketing in future enterprise success, By 2018, the report notes, CIOs who build strong relationships With CMOs will drive a 25 percent improvement. “Increasing marketing technology investments are demanding more involvement from IT leaders to enable marketing to achieve full business value from its investments,” reads a report summary by Gartner. The challenge, however, must begin this year. IT leaders supporting marketing…
  • Why Mobile Marketing to Millennials is So Important

    Mobile Marketer
    20 Jan 2015 | 5:00 am
    If Millennials aren’t high on your list of priority targets for your mobile marketing efforts, it may be time to revamp your priorities. According to freshly published research from Chase, Millennials are exceedingly prone to act fast on a deal or offer presented on their mobile device or computer. Impulse buys, as they are commonly known, have reached epidemic levels among Millennials, indicating that if relevant and timely offers engage their interest, the chance for converting that timely interest into a sale is favorable. Last year, a similar study by Gallup indicated that…
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    David Airey

  • The craft of neon sign-making

    David Airey
    21 Jan 2015 | 6:50 am
    Mike Heist has been working in the neon industry in Portland, Oregon for 30 years. A master in his craft, Mike is responsible for the bending of some of the city’s most iconic signage. 10 SECONDS is a short film by The Pressure about work, happiness, and Mike’s insight into the amazing process of handmade neon signage. I caught this explanation in the Vimeo comment thread: “That part in the end is Mike adding a drop of mercury. The electricity heats the mercury, which turns it into a vapor form (what Mike calls the equivalent of a ‘million tiny mirrors’), and that is what makes…
  • Homelessfonts

    David Airey
    15 Jan 2015 | 6:44 am
    Homelessfonts is an initiative by Barcelona-based Arrels Foundation that consists of creating a collection of typefaces based on the handwriting of homeless people. The typefaces are then made available for purchase, with profits going toward food, shelter, and social and health care for the 1,400 people supported by the Arrels Foundation (approximately half of all the homeless in Barcelona). What’s not to love about the initiative? More on the Homelessfonts site. Also, every council should have a webpage like this: What to do if you see a person sleeping on the street. Via @issue. The…
  • Outgoings in design self-employment

    David Airey
    6 Jan 2015 | 4:33 am
    A question from graphic designer Frankie Forzoni: “What are your initial business costs and annual outgoings?” There are the standard utilities — mortgage, electricity, heating, telephone and broadband. If working from home, you can reclaim a percentage of these bills when filing your tax return. If your studio is away from your home then the full spend is tax deductible. Then there are the workspace basics — a desk, a computer (with MS Office and iWork), a chair, a printer/scanner, ink, paper, a lamp, a bookcase (and books), shelves, sketchpads, pens, pencils, and so on. Be sure to…
  • Designers and their mobile apps

    David Airey
    24 Dec 2014 | 3:03 am
    I asked a few talented designers what phones they use, and if there are any functions or apps (other than emails, calls, and browsing) that help them with their design work. Khoi Vinh, on Twitter (iPhone 6 plus) 1Password, Evernote, Todoist, Reeder, Genius Scan+, “I recently posted about my homescreen, too.” Alix Land, on Twitter (iPhone 5s) 30/30, Pocket, Pedometer++, Nike Running, Daily Yoga, Mindfulness Daily, “The ‘lifestyle’ apps help me take a break and exercise, refreshing me to start designing again.” Brian Hoff, on Twitter (iPhone 6) Sunrise, Dropbox, Google Hangouts,…
  • Site changes

    David Airey
    16 Dec 2014 | 3:20 am
    After four or five years using my old theme it was time for an update. Portfolio I chose Emil Olsson’s Hi-Response WordPress theme to show my work. The idea was to use Hi-Response for the portfolio and blog, but there are 700 or so blog pages here, and it would’ve meant recreating each of them from scratch, so my identity projects (more to follow) are formatted within Emil’s template, and the blog is kept separate using a child theme of Anders Norén’s Fukasawa. Blog Emil Olsson and Anders Norén on Twitter. Unlike my previous layout (screenshot below), the masonry…
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    adland.tv - all the adnews not fit to print

  • First Bank "Charlie is an Actor" (2015) :30 (USA)

    kidsleepy
    29 Jan 2015 | 10:11 pm
    Oh, so you didn't like the local Super Bowl spot for First Bank in which the little cherub boy is all bummed he couldn't get a puppy because his dad is out of cash? Country:  United States Commercials:  Business & finance SuperBowlAds:  2015 Super Bowl XLIX commercials Read more about First Bank "Charlie is an Actor" (2015) :30 (USA) Add new comment
  • Victoria's Secret- Let The Real Games Begin Super Bowl 2015 - (2015) :60 (USA)

    Dabitch
    29 Jan 2015 | 10:08 pm
    Oh hello! It's the lingerie ladies reminding everyone watching the game, which consists of muscular men in tight pants and giant shoulder pads slam into each other while fumbling with an oddly shaped ball, that there's another game to be played later. Country:  United States Commercials:  Fashion SuperBowlAds:  2015 Super Bowl XLIX commercials Read more about Victoria's Secret- Let The Real Games Begin Super Bowl 2015 - (2015) :60 (USA) Add new comment
  • First Bank "Puppy Sale" (2015) :30 (USA)

    kidsleepy
    29 Jan 2015 | 9:56 pm
    Running strictly in Colorado, and during pre-game in Arizona this local Super Bowl spot for first bank exploits our love of puppies to create an ad with a serious let down that guilt shames fathers everywhere into not having a person to person transfer app. Country:  United States Commercials:  Business & finance SuperBowlAds:  2015 Super Bowl XLIX commercials Read more about First Bank "Puppy Sale" (2015) :30 (USA) Add new comment
  • Rag & Bone "Spring 2015" (2015) 1:30 (USA)

    kidsleepy
    29 Jan 2015 | 9:45 pm
    Michael Pitt. Astrid Bergès-Frisbey. Stephen Graham. Gum chewing. Sexy Bed head. Limos. Boxing. Running. Talking on phone, whilst on bed. Taxi cabs. Big city. Black and White. Atmospheric music. Non-linear story. Clothes. FASHION FILM Country:  United States Commercials:  Fashion Read more about Rag & Bone "Spring 2015" (2015) 1:30 (USA) Add new comment
  • Fattal Hotels "Big Game commercial" (2015) :30 (Israel)

    kidsleepy
    29 Jan 2015 | 9:38 pm
    To get in on the Super Bowl action, Fattal Hotels are broadcasting their own spot! In North Pratte, Nebraska. Why? Because Israeli's no absolutely nothing about football. but they do know something about hospitality. And smart media buys. Country:  Israel Commercials:  Transport & Travel SuperBowlAds:  2015 Super Bowl XLIX commercials Read more about Fattal Hotels "Big Game commercial" (2015) :30 (Israel) Add new comment
 
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    Osocio

  • Domestic violence shock ad calls for NFL Commissioner’s resignation

    Tom Megginson
    29 Jan 2015 | 7:53 am
    The American National Football League (NFL) is facing criticism on several fronts these days. The controversy over a racist team brand is bad enough. But the League’s record on dealing with physical abuse charges levelled against players is now adding to the notoriety of American football. According to activist group Ultraviolet, who produced the 15-second shock ad above, 55 cases of partner abuse by players have not been properly addressed by the NFL. A prominent example is the initial two-game suspension of Baltimore Ravens running back Ray Rice after he was seen in a security…
  • Simple is beautiful.

    Reuben Turner
    28 Jan 2015 | 7:32 am
    Love this simple new campaign from Age UK. A clear belief, simply expressed, without tired cliches like ‘loneliness’ and ‘isolation’.   Client: Age UK Agency: Karmarama Photographer: David Vintiner
  • NFL’s No More PSA for Super Bowl

    Armando Alves
    27 Jan 2015 | 4:06 pm
    The NFL donated 30 seconds of ad time during Super Bowl for domestic violence awareness organisation No More. The 60-second version was released yesterday, and does a great job highlight a problem without resorting to explicit imagery, being based on a reportedly actual phone call in which a woman dials 911. The first time ever ad addressing social causes going live on Super Bowl is produced by Grey New York, NFL’s ad agency and is addresses two high-profile domestic abuse cases involving players Ray Rice and Adrian Peterson. The ad ends with a strong message When it's hard to…
  • In This Social Experiment Women Don’t Get Hit

    Marc van Gurp
    25 Jan 2015 | 12:11 pm
    What happens when you put a boy in front of a girl and ask him to slap her? In this social experiment, you see the reactions of Italian children to the subject of violence against women. Sweeter than this is almost impossible: “Girls shouldn’t be hit, not even with a flower. Or a bouquet of flowers.” To be honest, I have gone to great lengths not to like the experiment but I failed. Usually most social experiments, like the Pranks on YouTube, have the outcome that we humans are asocial beings. Not here, the Italian boys prove that there is hope for our species. Am I…
  • Social Marketing explained in 61 seconds

    Marc van Gurp
    24 Jan 2015 | 9:51 am
    You work in Social Marketing and not everyone understands what that is. Then show this straightforward video, it is perfect for birthday parties. The shortest explanation of the profession that you can think of. It is an episode of the Sixty seconds series from the Griffith University. Sharyn Rundle-Thiele, Professor in Social Marketing used these 60 seconds (actually 61 seconds) to explain what she is doing all day. It’s a bit simplistic and not quite complete. I would like to add what is in our statement (replace advertising by marketing): Unlike commercial advertising, which…
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    Greg Verdino's Marketing Blog

  • White Collar Robots and the Future of Work

    Greg Verdino
    26 Jan 2015 | 9:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • A Visual Orientation to Digital Transformation

    Ian Patterson
    22 Jan 2015 | 3:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Trends for 2015

    Greg Verdino
    5 Dec 2014 | 8:31 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Three Truths About Today’s Digital Economy

    Ian Patterson
    27 Oct 2014 | 4:01 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Digital Is the Answer. What’s the Question?

    Greg Verdino
    23 Oct 2014 | 11:27 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
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    Servant of Chaos

  • Time for Parents to Step Up as Digital Role Models

    Gavin Heaton
    27 Jan 2015 | 3:29 pm
    Working in digital and social media means you are often drawn into quite personal conversations with people. And by “conversations” I don’t just mean “discussions” or “chats” – but one way broadcasts where your only interaction may be to virtually “nod” (via a “Like”), acknowledge or amplify a situation (via sharing or a retweet). For while social media allows us to “engage” or interact with others, the vast majority don’t. Most of us are “lurkers”. Lurkers are the 90% of people who use social media to observe. Watch. Listen in. It’s only 1% who create this…
  • Look at Me-When Screen Time Changes Lives

    Gavin Heaton
    21 Jan 2015 | 2:57 pm
    Walk tall, walk straight and look the world right in the eye — Val Doonican In my childhood home we listened to both kinds of music – country and western. There was none of this “modern” country – it was heavily loaded with Johnny Cash, Charlie Pride and Waylon Jennings. There was a smattering of Willie Nelson, albums of Dolly Parton before 9 to 5, and even some Elvis. Of course, there was Slim Dusty. But one of my Nan’s favourites was Val Doonican’s Walk Tall. She would say it was more than a song – it was a handbook for life. The concept of looking the “world right in…
  • Improve your Business and Your Mind with Slideshare

    Gavin Heaton
    20 Jan 2015 | 1:32 pm
    The idea of continuously learning seems like a “no brainer” to me. Being naturally curious, I have always sought out knowledge – and have been lucky to find it in abundance. But my efforts have never been idle – they have never been for the sake of knowledge alone. For while I love acquiring knowledge, I love – even more – the thought of turning that knowledge into action. Doing. Making. And now with an abundance of learning opportunities via the web, everywhere I look I see opportunity. There are blogs written by whip smart innovators, thinkers and doers. There are YouTube…
  • Australian Online Retail Grows – But Did You?

    Gavin Heaton
    14 Jan 2015 | 3:24 pm
    An interesting report has been released by eWay – the online payments gateway that powers more than 17,000 Australian online stores. Showing a 20 percent year-on-year growth for the mid-November to mid-January period, the results bode well for the struggling retail industry. The report reveals that with traditional sales kicking in on Boxing Day (26 December), the industry received a much needed boost. Over $35 million was spent not in-store, but from the comfort of our living rooms. But rather than a “holiday spike”, there was a consistency in spending online. “It was very steady.
  • Top Social Media Trends for 2015

    Gavin Heaton
    17 Dec 2014 | 2:09 pm
    In the world of social media and content marketing, we talk about the “Three Bs” of content. You can either: Buy – pay for the creation of content Build – make content yourself Borrow – share the great work of other And around this time of year, we start seeing blog posts, articles and presentations on the trends for the year ahead. And while I have my own ideas about what is coming and whether (any of it) is important, my former SAP colleague, Natascha Thomson has put together a quick-to-read presentation on the 2015 trends which I thought I’d borrow. Since leaving SAP,…
 
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    Sparring Mind

  • The Under-appreciated Benefits of Creative Consistency

    Gregory Ciotti
    5 Jan 2015 | 1:33 am
    Consistency doesn’t count for everything, but it sure counts for a whole lot. With the many landmines out there, ready to derail even the most talented of people, “showing up” regularly offers undeniable benefits. Some of these perks often go overlooked. For those excited to make progress this year, let’s keep in mind all of the advantages at our disposal when we have an enviable attendance record: Consistency begets consistency. A person in motion stays in motion, unless acted upon by a Netflix binge session. The creative mind is much like machinery. Too much work…
  • Stop Searching for Lifehacks. Focus on This Instead.

    Gregory Ciotti
    19 Oct 2014 | 9:47 pm
    Compounding interest produces the most meaningful results, not individual swings. Why then, has the world become obsessed with “lifehacks?” Partly because a small selection of shortcuts are useful and meaningful. But also because businesses know that we are drawn to the illusion of progress. I’ve often joked that Men’s Health has given up on writing headlines because they know that the market for fitness information is greater than the actual information available. You’ll laugh, but let us not forget we live in a world where customers were buying…
  • Are You Cultivating Knowledge, or Just Consuming Information?

    Gregory Ciotti
    4 Aug 2014 | 9:43 pm
    Quality output demands quality input. As healthy food fuels the body, so does brain food fuel the mind. Garbage in, garbage out as they say. Amidst the “sky is falling” debates over how TV and the Internet are making us mindless drones, this is the real issue to keep in mind — we need to be cultivate more than we consume. It’s an important concept worthy of regular revisiting. To begin, let’s explore a theatrical look on what is at stake when we don’t take our information diet as seriously as our nutritional diet. Drowning in a Sea of Irrelevance Below is…
  • “Don’t Do Something You Might Regret”

    Gregory Ciotti
    19 Jun 2014 | 2:34 pm
    Regret is the worst emotion to base your decisions on. Regret is negative reinforcement. It is self-loathing and destructive. So why do we often parrot the advice of “Don’t do something you might regret?” On the surface, it seems a simple message that encourages caution, but it could be structured without the worry and pessimism. Why not say: “Do something you’ll be proud of.” Or “Do something you would respect someone else for doing.” This places emphasis on allowing your values to drive your choices, rather than letting anxiety control your actions. It is impossible…
  • Beethoven’s Surprisingly Simple Habit for Creative Breakthroughs

    Gregory Ciotti
    16 Jun 2014 | 2:29 am
    Creativity does not rest on eureka moments — it is a process, designed to consistently bring abstract ideas into the tangible world. For creatives, this emphasizes the importance of routines. Random bits of profound inspiration are few and fleeting; consistent work in your craft requires a sustainable way to develop good ideas into great ones. Recall the wise words from Chuck Close: “Amateurs sit and wait for inspiration, the rest of us just show up and go to work.” Perhaps one of the best ways to improve your own processes is to study the masters. Thanks to books like…
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    m-cause

  • It is hard to Love your enemies

    Ryan Jones
    18 Jan 2015 | 12:44 pm
    In honor of MLK Jr. day, I’m linking to this excellent sermon on loving your enemies–a terribly hard thing to do. Love is the highest ethic and it definitely took a lot of love to be a non-violent protester in the face of haters back in the 60s. So, in the face of everything that is happening in the world today, it is critically important to remember the example of Dr. King.                         Picture source: moralheroes.org  
  • McDonald’s gets “uber-transparent” and the crowd responds

    Ryan Jones
    11 Jan 2015 | 12:46 pm
    Do you like Chicken McNuggets?  I confess, I enjoy driving through McDonald’s from time to time for a box of McNuggets.  So, I was relived when I saw this “under the hood” video from McDonalds, revealing how Tyson makes a McNugget. The “Internet” wasn’t too impressed though.  Over the past 31 days, McDonald’s has had some of the most disliked videos on YouTube–driven by the heavily disliked McNuggets transparency video.     Across the brands that eBench tracks, McDonald’s led YouTube with 18% of the dislikes-with Google coming in…
  • Facebook Zero? Taking a true “portfolio” approach to social in 2015

    Ryan Jones
    31 Dec 2014 | 1:50 am
    Last year about this time (Dec 2013) Facebook signaled how things were going to change for branded organic reach over the course of the year.  It’s been interesting to watch this play out over 2014.  Facebook kicked things off with this quote at the end of 2013. “Pages will likely see changes in distribution. For many Pages, this includes a decline in organic reach. We expect this trend to continue as the competition for each story remains strong and we focus on quality” Then, Social@Ogilvy ran an article in May 2014 entitled “Facebook Zero” documenting a…
  • 21st century magazine content discovery

    Ryan Jones
    2 Nov 2014 | 1:11 am
    Just a few years ago, it was easy to find a vast rack of magazines covering every interest niche imaginable at the big box store around the corner.  You could sit with a stack of magazines–and an overpriced coffee—and waste away the day. Nowadays, people are spending less time at the magazine racks and more time with their mobile devices. Quietly, Pinterest has become the (virtual) place people discover content around their interests.  Instead of tearing out a magazine page to save a delicious recipe, people are saving content to their Pinterest boards, so they can pull up the…
  • Snickers and Johnny (Football) Manziel team up. And YouTube viewers cheer …

    Ryan Jones
    13 Sep 2014 | 3:51 am
    September is one of my favorite months.  (American) Football season kicks-off and the weather is generally great for BBQ and games. Snickers recently teamed up with social media star “Johnny Football” for a fun video that helped the brand perform well on YouTube over the past 31 days. Skittles may have had more views over the past 31 days, but Snickers dominated share of ratings (29% share) in the confectionery category on the back of strong engagement around the “Johnny JamBoogie” video.                     Snickers…
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    Experience: The Blog

  • USAA, Uber and Colorado Embrace the Collaborative Economy

    Augie Ray
    11 Jan 2015 | 9:32 pm
    It is no secret that today's revolutionary collaborative economy companies present many challenges to established business models and laws, not the least of which are those pertaining to risk. Luckily, new forms of protection--including laws and innovative insurance options--are being developed to cover ridesharing participants.USAA, Uber and the state of Colorado have all taken actions that not only protect consumers but also facilitate the continued growth of sharing economy firms. Their actions demonstrate how Transportation Network Companies (TNCs, such as Uber and Lyft), states…
  • What 2014's Ugly Social Media Stock Performance Means for the Future

    Augie Ray
    2 Jan 2015 | 11:23 am
    With all the buzz around sky-high valuations for collaborative economy and messaging startups, you may have missed that publicly held social media stocks had a pretty terrible year in 2014. The 11 U.S. stocks in the social media industry--including those in categories such as social networks, ratings and reviews, community platforms, relationship and content management and collaborative economy--lost 19.2% compared to a NASDAQ increase of 14.31%. Of the eleven stocks, just one outperformed the market, only three gained in 2014 and half lost more than a quarter of their value.Chart from…
  • Five Tips To Help CMOs Improve Social Media ROI in 2015

    Augie Ray
    23 Dec 2014 | 5:30 am
    The coming year will be a watershed one for social media marketing, I predict, and not in a positive way. A topic that was only whispered about in private conversations early in the year is now being openly discussed: For many brands, earned media and content marketing are not delivering results in line with the investments. Some claim our metrics and strategies must mature, but it is getting harder to ignore the limitations of marketing in the social channel. So unavoidable is this discussion that even at the Social Media Today Social Shake-Up, a confab of social elite, a speaker asked…
  • Social Media Marketing: It's All Been Said Before

    Augie Ray
    5 Dec 2014 | 12:26 pm
    I find it difficult to get inspired to write about social media marketing any longer. Where others see ongoing brand difficulties in social media and claim "we're still learning," I see a marketing channel that is fully mature (and by some measures in decline).As you review all of the inevitable blog posts this month that list 2014's top PR blunders and Social Media #Fail examples, ask yourself if these mistakes were ones caused by an exploration of untested strategies in a new medium or an inability to apply (or perhaps believe) the available data and lessons learned? I think you…
  • Why an Uber Decline May Be Good for the Emerging Collaborative Economy

    Augie Ray
    20 Nov 2014 | 9:48 pm
    Uber has been a poster child for the emerging sharing economy. While other collaborative economy startups like Airbnb and LendingClub have grown and garnered attention, they have yet to create the sort of impact within their verticals that Uber has in the livery business. In San Francisco, for example, Uber (with an assist from other ride-sharing startups) has already caused a 65% decline in taxicab trips and New York has seen a small but unheard of decline in the price of taxi medallions.Given Uber's prominence in the early days of the collaborative economy, it may seem odd for me…
 
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    The Future Buzz

  • Ditching Your Commute Qualified: Worth ~$40K / Year In Happiness

    Adam Singer
    21 Jan 2015 | 10:23 am
    5 years ago when I left Minneapolis to move to San Francisco, I went car-free and documented how even after a short time period I found the experience completely transformative for my life in a positive way. As positive if not more so than ditching cable TV or getting better and more consistent exercise.Since then, I’ve shared several pieces of research indicating how your commute is causing unhappiness in a way you will never normalize against. This post shares more details + actual data, but it’s easily summarized in this graph:So as someone who has been advocating a…
  • 3 Tools To Ensure Your Analytics Implementation Is Setup Right

    Adam Singer
    5 Jan 2015 | 9:35 am
    The following is my January 2015 Analytics column, originally published on ClickZ. You can read all my previous postings on ClickZ here. In a previous column, I shared technical reports related to performance that modern marketers can’t live without. It’s true, technical issues are a shared responsibility of marketers and developers, with each group having a strong understanding of the other. In my years of experience as a consultant, not some, but all marketing teams with a fluency in and operational structure to implement technical fixes came out ahead because they were getting…
  • Analytics Insights To Inform Your Marketing

    Adam Singer
    12 Dec 2014 | 4:26 pm
    One of the most frequent requests I receive while speaking at events and talking to users is for us to release more macro insights. We’ve been listening, and December has been a great month for us for sharing big picture thinking and unique data.What have we done? Our team has shared 2 awesome uses of Analytics data to help you better understand the digital landscape. I think they’re really useful, and so wanted to share them both with you below in today’s quick post:1. Updated Customer Journey to Online Purchase ToolLast year we introduced “The Customer Journey to Online…
  • Deadliest Catch & How To Win As A Content Marketing Greenhorn

    Guest Author
    2 Dec 2014 | 9:13 am
    The following is a guest post by Future Buzz community member Lucas Miller. Unless you’ve embraced the life of a hermit over the past decade or so, it’s impossible that you haven’t seen at least one of the 1,000 episodes of Discovery Channel’s “Deadliest Catch.” The show depicts the real-life, heart-pounding nature of being a king crab fisherman out on the dark, dangerous waters of Alaska’s Bering Sea.Usually — serving as a point of comedic relief during an otherwise tense environment — the newest member of a ship’s crew or “greenhorn,” as they’re most commonly…
  • Why Virgin America Is (By Far) The Best US Airline

    Adam Singer
    16 Nov 2014 | 4:39 pm
    As a (relatively) frequent traveler, typically around ~30-40 trips a year involving flying, I’ve almost universally hated airline brands. Delayed flights due to broken planes, awful customer service, bad e-commerce platforms, overbooked flights, uncomfortable seats, terrible food in-flight, etc. I am not going to go on because I’m sure you have your own things that annoy you about flying.With that I love to travel personally and professionally and while the aspect of physically moving from place to place via plane is not a pleasant experience I deal with it, and mentally…
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    Damn, I Wish I'd Thought of That!

  • Newsletter: #1022: The “Great Stuff in the Mail” Issue

    Andy Sernovitz
    29 Jan 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Mail puts something physical in people’s hands — something most marketing can’t do. It’s also one of the oldest forms of marketing, and while part of that means people are trained to ignore it, it also means there are huge opportunities to do it in a way that’s never been done before. Here are three remarkable things companies are sending in the mail: 1. Scissors…
  • Leslie Drate on how NVIDIA builds passionate social communities with great content

    Andy Sernovitz
    27 Jan 2015 | 1:00 pm
    This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. We’re proud to call Leslie Drate a member of SocialMedia.org since 2011 as a Team Lead of Global Digital and Social Media at Cisco Systems, and now as a Social Media Strategist at NVIDIA. For this story, she sat down with us to talk about NVIDIA’s content strategy and amazing social media fans. Here are a few numbers from Facebook you don’t hear often: 979 likes on a comment for a post with over 6,800 likes and 535…
  • 3 one-sentence word of mouth wonders

    Andy Sernovitz
    23 Jan 2015 | 1:00 pm
    This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Short is sweet when it comes to word of mouth topics. Why? Because word of mouth is lazy. To get people to talk about your stuff, don’t ask them to remember long messages and don’t make them explain something complicated. Instead, give them something portable — something they can say in one sentence. Here are some simple word of mouth topics to inspire you: 1. “They put everything on a donut.” 2. “They hand it to you upside…
  • Newsletter: #1021: The “Lessons from a Podcast” Issue

    Andy Sernovitz
    22 Jan 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Some experts think podcasts are experiencing a kind of renaissance. And it seems even more true now that so many people are downloading and binge-listening to Serial, a story about a mysterious murder case told in weekly episodes over the course of a season. Besides being a spinoff of the even more popular podcast, This American Life, Serial has a lot of things going for it that has made it a…
  • Ike Pigott, Communications Strategist for Alabama Power at Southern Company

    Andy Sernovitz
    20 Jan 2015 | 1:00 pm
    This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. This member profile comes from Ike Pigott, Communications Strategist for Alabama Power Company, a division of Southern Company. We’re thrilled to have had him as a member of SocialMedia.org since 2011. “When I first came to the company there was no social media role. The hiring manager knew I had social media experience in my background and knew that the company would eventually need it. But I was hired for a completely…
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    BE RELEVANT

  • My favorite reads of the past week (weekly)

    Tamara Gielen
    18 Jan 2015 | 12:30 am
    How to Create Call-to-Actions That Drive Conversions | BrightTALK Webinar: How to Create Call-to-Actions That Drive Conversions http://j.mp/17zTJTT Posted from Diigo. The rest of my favorite links are here.
  • My favorite reads of the past week (weekly)

    Tamara Gielen
    4 Jan 2015 | 12:30 am
    It’s Time to Drop the Text Version | ClickZ It’s Time to Drop the Text Version http://j.mp/1AmC1Oq #emailmarketing Email Marketing: What Parts of It Are Dead and What Parts Are Very Much Alive | ClickZ Email Marketing: What Parts of It Are Dead and What Parts Are Very Much Alive by @jeannieymullen http://j.mp/1Db0eqj Coding for DPI Scaling in Outlook 2007-2013 Coding for DPI Scaling in Outlook 2007-2013 http://j.mp/1BnN48a #emailmarketing Android Gmail App and Inbox App Still Increasing Font Size Android Gmail App and Inbox App Still Increasing Font Size http://j.mp/14hpijY…
  • My favorite reads of the past week (weekly)

    Tamara Gielen
    28 Dec 2014 | 12:30 am
    Get 3X the conversion rate by adding a second “option,” research finds Get 3X the conversion rate by adding a second “option,” research finds http://j.mp/1rgM1q9 Posted from Diigo. The rest of my favorite links are here.
  • My favorite reads of the past week (weekly)

    Tamara Gielen
    21 Dec 2014 | 12:30 am
    j.mp 21 Welcome Emails to Inspire Your Lifecycle Marketing by @veroapp http://j.mp/1J7FJz9 What’s the State of Marketing in 2015? New Industry Survey Reveals Key Trends | StrongView What’s the State of Marketing in 2015? New Industry Survey Reveals Key Trends http://j.mp/1z0qn7o 3 Conversion Psychology Principles to Use in Sales Copy | Writtent Blog 3 Conversion Psychology Principles to Use in Sales Copy http://j.mp/1sCQgbb 9 Must-Use Writing Strategies [+Examples] | Writtent Blog 9 Must-Use Writing Strategies [+Examples] http://j.mp/1sCQpeJ BeeFree | Free email editor to build responsive…
  • How to create Call-to-actions that drive conversions – webinar highlights and video

    Kath Pay
    17 Dec 2014 | 7:30 am
    I recently presented A LOT of great tips, advice and best practise examples in a webinar – too many to cover in this post. So read on for a few highlights and access the recorded webinar, jam-packed with juicy conversion-driving must-knows!  I kicked off by stressing the importance of understanding your audience and how they engage with you. Then you can take the tips and advice provided in the webinar and adapt them to suit your business and customers.  Watch the webinar below or read on for the highlights... Right time, right place: Make sure your CTA is in a logical part of the…
 
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    PsyBlog

  • How to Triple What You Can Remember, Psychology Study Demonstrates

    Jeremy Dean
    29 Jan 2015 | 6:51 am
    People can forget things they were paying attention to just one second later, unless... Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Advertisement 6 Foods That Fight Belly Fat Brought On By Yo-Yo Dieting. Related articles: A Foolproof Way To Use Forgetting To Help You Remember, Study Reveals Here’s The Curious Secret To Perfect Learning While You Are Distracted How to Take Notes You Will Remember The Basic Emotion That Makes Infants Remember What They’ve Seen Men and Women Process…
  • The Personality Factor That Makes Some Violent Criminals So Dangerous

    Jeremy Dean
    28 Jan 2015 | 6:42 am
    Why psychopathic violent criminals are more likely than other violent criminals to offend again. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Advertisement 6 Foods That Fight Belly Fat Brought On By Yo-Yo Dieting. Related articles: Which Professions Have The Most Psychopaths? This Social Media Behaviour Points To Personality Issues How So Many Psychopaths Manage to Reach Positions of Power Why It’s Dangerous to Give a Hurricane a Female Name The Type of Daydreaming That Makes The Mind More…
  • 4 Very Common Medicines Newly Linked to Irreversible Dementia Risk

    Jeremy Dean
    27 Jan 2015 | 6:37 am
    The non-prescription drugs which new study links to dementia risk. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Advertisement 6 Foods That Fight Belly Fat Brought On By Yo-Yo Dieting. Related articles: The Vitamin Which May Reduce Risk of Alzheimer’s and Dementia Lack of Sleep During Critical Period of Night Linked to Dementia Risk How Cynical Personality Traits Affect Dementia Risk 5 Habits Proven to Reduce Risk of Alzheimer’s and Dementia Revealed: Long-Suspected Danger of Anti-Anxiety…
  • People With This Special Quality Can Control Their Dreams

    Jeremy Dean
    26 Jan 2015 | 6:44 am
    Lucid dreamers can take control of their dreams, providing freedom in a hyperreal world. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Advertisement 6 Foods That Fight Belly Fat Brought On By Yo-Yo Dieting. Related articles: Dreams: 10 Striking Insights From Psychological Science The Daytime Benefits of Lucid Dreaming The Mental Quality Which Helps Protect Against Schizophrenia Life After Death? This is What People Experience As The Brain Shuts Down People Choose Electric Shocks Over Sitting Quietly…
  • This is What Depression Does to The Brain’s ‘Disappointment Circuit’

    Jeremy Dean
    25 Jan 2015 | 6:51 am
    Could there be a 'dimmer switch' for depression? Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Advertisement 6 Foods That Fight Belly Fat Brought On By Yo-Yo Dieting. Related articles: Mysterious Brain Region That is Vital to How You Decide Brain Region Discovered That Stops You Being a Couch Potato Connectivity: The Difference Between Men’s and Women’s Brains A Strange Depression Symptom That Most People Don’t Know A Blood Test for Depression
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    Affordable Internet Marketing

  • Make Money With Online Local Business Directories

    Case Stevens
    12 Jan 2015 | 11:08 pm
    An easy and quick way to make money is to take your business online. No one is unaware of the fact that for extending your business, it should be at its utmost disposal. It is a long process though, if done alone, but extremely beneficial for your business. So, it is made easy for you […] Make Money With Online Local Business Directories is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • Using Content Discovery Tools to Boost your Content Marketing Efforts

    Case Stevens
    23 Dec 2014 | 1:11 am
    If all your content marketing efforts revolve around creating fresh, original content for websites and blogs day in day out, you’re in for a treat! This post will transform content marketing for you, into an easier, more manageable and less demanding marketing initiative. Sure, creating fresh, new content is important. But you’ll agree that it […] Using Content Discovery Tools to Boost your Content Marketing Efforts is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • 6 Tips In Using Your Social Media Networks To Promote Your Business

    Case Stevens
    4 Dec 2014 | 10:45 pm
    In today’s world of fast-paced social networking, businesses, big and small, are utilizing this new and rising medium to promote their products and services to a wider market. More than half of the world’s population have access to the internet, and more than two-thirds of that having access to social media networks. Here are a […] 6 Tips In Using Your Social Media Networks To Promote Your Business is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • Emotions to Tap When Writing For Brands

    Case Stevens
    3 Dec 2014 | 5:02 am
    Before 2014 ends, leaders in mobile technology are expected to release their latest phone model yet again, getting the bulk of our year-end bonuses. Chances are, you are going to hear conversations like: Are you an Apple guy or a Samsung guy? Since when did these brands become adjectives to describe people? Well, since now. […] Emotions to Tap When Writing For Brands is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • 5 Reasons You Require a Website Now

    Case Stevens
    6 Nov 2014 | 7:26 am
    If you haven’t noticed that almost all marketing and business has moved at least some portion of their operations to the internet, that sound you hear going off is the final boarding call. If you aren’t online by now, this is probably about the last chance that you have before your business starts truly suffering […] 5 Reasons You Require a Website Now is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
 
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    The Accidental Product Manager

  • The Difficulties Of Being A Swiss Watch Product Manager

    drjim
    26 Jan 2015 | 1:00 am
    Swiss watch product managers have a problem on their wristImage Credit: @NickMKE Do you wear a watch? I would suspect that the answer for most of us is a “yes” (we’ll forget for just a moment the kids who no longer wear a watch because they use their cell phones for everything!) Now, what kind of watch do you wear? Is it a Patek Philippe? I suspect not. However, there is a market for the very expensive Swiss watches. That market is currently struggling and it is not the fault of the Swiss watch product managers. Whatever shall they do? What Happened To The Market For Swiss…
  • When Apps Go Bad: What We Can Learn From Wendy’s Mistake

    drjim
    19 Jan 2015 | 1:00 am
    Wendy’s Product Managers Have Made A Mobile App MistakeImage Credit: Huffington Post In the U.S. the Wendy’s fast food chain is well known. They may not be as large as McDonalds or have as many restaurants, but they do all right and I for one really like their salads. However, the product managers at Wendy’s recently got bitten by the mobile application (app) bug and decided to update their product development definition and create and app that would make it easy for repeat customers to buy food. The problem is that they did a bad job of this. Perhaps we can learn from their…
  • Sometimes Big Data Just Isn’t Enough For A Product Manager…

    drjim
    12 Jan 2015 | 1:00 am
    Product Managers Need To Understand That Big Data Does Not Solve All Problems Image Credit: infocux Technologies If you’ve had a chance to see just about any magazine associated with your industry lately, I’m sure that you’ve stumbled across an article that was talking about “big data”. There are a lot of different definitions for just exactly what Big Data is, but in a nutshell it’s taking very large data sets and processing them using sophisticated analytical tools in order to try to uncover just exactly what your customers are really thinking. Is it…
  • What The Product Managers At Box Are Going To Have To Do To Survive

    drjim
    5 Jan 2015 | 1:00 am
    The product managers at Box are going to have to make their product uniqueImage Credit: Indiana University How great would it be to be a product manager who was in charge of a product that was showing up in the newspapers every day? Box, a company that offers online storage, is preparing to have an Initial Public Offering (IPO) where they will sell stock in the company for the first time. It turns out that this is all great, but the Box product managers are facing some serious competition and it’s not 100% clear what they are going to do in order to deal with it… The Need To Be…
  • The Problem That Product Managers Have With Super-Sized Products

    drjim
    15 Dec 2014 | 1:00 am
    Caption: Sometimes too much is too muchImage Credit: Matt McGee So how did your product start out? I suspect that your company discovered that a group of potential customers had a problem, created a product development definition to solve that problem and then went out and sold a product based on that. With a little luck, both you and your company were successful doing this. When you wanted to boost your sales, you looked around for potential customers with problems that were similar to the one that you were solving and added features to your product to solve those problems also. Sounds just…
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    Take Me To Your Leader!

  • 5 Best Innovations of January 2015

    Freddie Laker
    25 Jan 2015 | 6:48 pm
    It’s fun to get back into the swing of things with Take Me To Your Leader. Our post covering the Best of CES 2015  covered everything from intelligent miniaturized robots that teach kids to program, to home security systems that recognize family members via facial recognition. But that was nearly a month ago. By definition, the world of innovation keeps on moving, as yesterday’s innovation turns into today’s reality and then becomes tomorrow’s history. So what has been new, exciting and innovative in technology during January 2015? Microsoft Augmented Reality: HoloLens Microsoft’s…
  • 5 Best Innovations from CES 2015

    Freddie Laker
    21 Jan 2015 | 11:04 pm
    CES has been and gone for another year. For the few people who have never heard of it, like those hiding in the hills near Hobbiton in New Zealand,  CES stands for the Consumer Electronics Show, held each year in Las Vegas to showcase electronics and technology to trade professionals. It has become the traditional launching ground for many new innovative products. The 2015 Show was huge, with 3,600 exhibitors and 170,000 attendees. With so many exhibitors it has been hard to sift through the insanity to determine what I think are the five best innovations; the five things on display that I…
  • Welcome to the new Take Me To Your Leader

    Freddie Laker
    2 Jan 2015 | 10:17 pm
    Back to the Future with Take Me to Your Leader It’s time for a refresh of Take Me to Your Leader. That means a new commitment, a new site design, and a new focus on a bi-monthly newsletter. We’ll also be adding some new contributors and guest writers in 2015 as we move away from being simply Freddie Laker’s personal blog to a blog focused on new innovations and technology that will shake the world … and why we think they will be earth-shattering. Some people have asked my why it’s called Take Me To Your Leader? I’m an old sci-fi geek. I’ve been a nut about it since I was young,…
  • The Entrepreneurial Son With Everything To Prove

    Freddie Laker
    1 Mar 2014 | 11:59 pm
    This profile piece on Pando touched on some very personal subjects I hadn’t thought about in a long time. If you want some insights on my background I encourage you to read it. It was originally published on Pando.com on February 28th 2014 here. Freddie Laker carries his father with him everywhere he goes. He bears him on his back, cloaked in a thick brown bomber jacket from the 1970′s, a relic of Freddie Laker Senior’s wardrobe. He hauls him in the form of a giant album with yellowing pages covered inlogs of every flight he’s taken since infancy. He wears him in the shape of a…
  • How a ‘Rolling Stone’ Article Propelled One Entrepreneur’s Career

    Freddie Laker
    30 Sep 2013 | 10:23 am
    At CES 2012 in Las Vegas, amid a mass force-feeding of smart TVs, Freddie Laker had an epiphany: This smart TV thing is going to happen. Laker says the penetration of smart TVs reminds him of smartphones back in 2007 — and he’s excited about it. Future tech has always been exciting to Laker, and he saw an opportunity to get ahead of the smart TV trend. By this point in his life, he’s used to being ahead of the pack. “I fell in love with tech from an early age,” says Laker, a self-described “futurist” who boasts about being one of the first people in south…
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    SEAN TINER

  • Firenze di notte

    Sean Tiner
    5 Jan 2015 | 12:30 am
    Arno River at night (C) TinerEnjoy some night photographs of famous downtown Florence sights, including Ponte Vecchio and the Arno River. Florence at night (C) TinerArno River (C) TinerFlorence at night (C) TinerFlorence (C) TinerPonte Vecchio at night (C) TinerFlorence apartment (C) TinerDowntown Florence (C) TinerFlorence Street (C) TinerFlorence Traffic (C) Tiner
  • Ponte Vecchio

    Sean Tiner
    29 Dec 2014 | 12:30 am
    Ponte Vecchio, Florence, Italy (C) TinerPonte Cecchio, Florence, Italy (C) Tiner
  • Basilica di Santa Maria del Fiore

    Sean Tiner
    22 Dec 2014 | 12:30 am
    Basilica di Santa Maria Del Fiore (C) TinerThe Basilica di Santa Maria del Fiore or "Basilca of Sant Mary of the Flower" is the most popular church in Florence due to its size, location and history. Also known as Il Duomo di Firenze or "Domo" the church was started in 1296 and finished in 1436. It's located in the heart of Florence and only a few blocks from Lenardo di Vinci's famous David sculpture. The Basilica's brick dome is the largest in the world every constructed and tourists are able to hike up a spiral staircase to enjoy views from the dome's peak. If…
  • Abbazia di San Miniato al Monte

    Sean Tiner
    15 Dec 2014 | 12:30 am
    Abbazia di San Miniato al Monte (C) TinerFlorence is home to several remarkable and beautiful churches. Enjoy photographs from Abbazia di San Miniato al Monte, which overlooks downtown Florence from a striking hillside.Inside Abbazia di San Miniato al Monte (C) TinerAbbazia di San Miniato al Monte (C) TinerAbbazia di San Miniato al Monte (C) TinerAbbazia di San Miniato al Monte (C) TinerAbbazia di San Miniato al Monte (C) Tiner
  • Tuscany

    Sean Tiner
    8 Dec 2014 | 12:30 am
    Tuscany Countryside (C) TinerTuscany is a beautiful wine region surrounding Florence. Known for its known for its Chianti Classico production, Tuscany has several vineyards and wineries throughout the region. It's easy to enjoy Tuscany via a day trip from Florence or if you have more time, you are free to enjoy the Tuscan sun for as long as you desire.Tuscan Grapes (C) TinerTuscany Vineyard (C) TinerTuscan Winery Production (C) TinerTuscan Winery (C) TinerTuscan Apartment (C) TinerUnique Flower Pots (C) TinerTuscan Estate (C) Tiner
 
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    connect.icrossing.co.uk

  • 6 New Year’s resolutions to set you up for media success in 2015

    Sacha Fellingham
    16 Jan 2015 | 2:39 am
    ‘Start as you mean to go on’ as the saying goes and that is exactly the type of approach I believe is crucial to media success in 2015.  Below I’ve outlined my top six resolutions to keep you at the top of your game and to kick start your new year with highly efficient online media campaigns. 1. Paid Search: Mobile  Yes, I know it’s been the year of the mobile for so many years now however, with recent changes to Google policy whereby description line 2 was dropped on mobile and replaced with ad extensions, it’s more important than ever to get the sitelink, callout or location…
  • How chillies are helping to transform women’s rights in Swaziland

    oliver.hughes
    15 Jan 2015 | 7:02 am
    Claudia and Joe are a couple of young entrepreneurs who started Black Mamba Chilli, a chilli sauce making company in Swaziland.  But what makes them stand out from the crowd is the fact that in a country where women are still treated as second class citizens, with very limited rights, all of their chilli plant growers are women.  These women grow the chilli plants from seedlings, provided by Black Mamba, but are able to sell their produce on the open market as well as back to Black Mamba for their chilli sauces. What starts as a seedling goes on to give these women their own money,…
  • A look back: Paid social media trends in 2014

    Patrick Hoy
    14 Jan 2015 | 2:21 am
    First posted on our US blog Great Finds on 13th Jan by Patrick Hoy, Media Analyst, Digital Media. Last year paid social grew well beyond its previous boundaries. Existing players expanded their reach beyond current offerings, and perhaps more excitingly, some social platforms that hadn’t previously offered paid options opened up to advertising. As paid social media gained in popularity and momentum in 2014, five prominent trends stood out. 1. A focus on direct response In early 2014, the innovation pipeline for both Facebook and Twitter focused heavily on attracting more direct response…
  • Link removals: What you need to know in 2015

    Samuel Mangialavori
    8 Jan 2015 | 3:10 am
    At the beginning of 2014 we predicted that link removals would be the most valuable SEO activity for the upcoming year. Now, as we look back at the last 12 months we can see that this was indeed on the mark. In the current landscape, more and more companies face the challenge to clean-up their backlink profile due to the regular updates issued by Google. One of the latest and most significant, Penguin 3.0, was rolled out in October 2014 and is just one of the many countermeasures that Google has been adopting since the arrival of Panda in 2012. Before Penguin 1.0 was introduced, a large part…
  • Natural search/SEO work experience programme at iCrossing

    Tiffanni Garner
    2 Dec 2014 | 2:28 am
    Like many graduates, I left university with little idea of what career path I wanted to take. I studied English Literature purely out of enjoyment, as I had little desire to be a teacher or an academic. As my final year came to a close, I ended up falling into business with my dad – setting up a small, artisan bakery in South East London. We worked together for two years before the opportunity to sell the business came up. I was then faced with the same problem of picking a career path. After more than a few desperate job searches, I started leaning towards digital marketing. As an…
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    The Database Diva

  • Drip Marketing: Work Now, Get Paid All Year

    Lori Feldman
    15 Jan 2015 | 9:00 am
    What Is DripMarketingCamp? Drip Marketing Camp: “It’s Impossible To Stay in Touch with Customers Using Only the Telephone” from Lori Feldman, The Database Diva on Vimeo. Salespeople and business owners intuitively understand the importance of keeping in touch with customers and prospects in their database. Yet following up often drops to the bottom of the to-do pile because it’s a chore. It doesn’t have to be. Technology to automate drip marketing follow up has reached the cloud. It only requires a website, customer database and marketing automation software (our…
  • How Social Media Can Elevate Your Marketing Automation

    Lori Feldman
    13 Jan 2015 | 10:35 pm
    Over the past two or three years, full-power marketing automation has finally become available to businesses of all sizes. Source: www.forbes.com Even without social media, marketing automation is the newest market differentiator between you and another organization who’s not using it. See on Scoop.it – Drip Marketing The post How Social Media Can Elevate Your Marketing Automation appeared first on The Database Diva.
  • Attention Printers, Lettershops, Ad Agencies: Here’s How To Stick Your Toe into Inbound Marketing

    Lori Feldman
    9 Dec 2014 | 3:03 pm
    I get rants, fairly often, from traditional marketers who finally hear the clock ticking on their old business models and realize they need to “get into” Inbound Marketing or risk having their client base decimated by modern marketers. Printers, lettershops, ad agencies–these are all industries that thrived in the 70s, 80s and 90s, but have seen demand for their service diminish with the advent of social marketing. Fifteen years into this “online marketing,” thing, the “clock ticking” is more like a ticking bomb threatening to blow up these…
  • Free Website Lead Training

    Lori Feldman
    13 Nov 2014 | 9:23 am
    On Monday, November 17, I’m holding a new online training class called, “Why Your Website Won’t Cough up More Leads.” It will show you 5 simple ways to get more visitors to stick and convert to sales inquiries. While my training is $35 USD, the 5 techniques will cost you nothing other than time to implement–as long as you have an email or marketing automation system. (If you don’t, we recommend Swiftpage as entry level solution and Hatchbuck as a more robust solution) But if you’re serious about getting more website leads and you want my help to do…
  • How To Become a Swiftpage Email Super Hero in 3 Months or Less

    Lori Feldman
    6 Nov 2014 | 1:18 pm
    When I started our advanced SwiftpageConnect training series over 3 years ago, I wanted to share the Swiftpage email and drip marketing strategies that helped my company go from local to international stardom (!) as one of the top Swiftpage resellers worldwide. I knew if we could do it for The Database Diva, operating in a highly competitive marketing space, we could help any Swiftpage subscriber master e-marketing and give his company an unfair advantage over his competition. Recently, every time I check our bi-weekly registration list, I always find the same name on there: Tom Jennings of…
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    Jim's Marketing Blog

  • Here’s a fun way to attract enquiries and sales leads

    Jim Connolly
    29 Jan 2015 | 12:00 am
    If you want to grow your business, your network, your influence and really enjoy the process, you will love this simple, yet effective idea. It’s simply this: Be helpful, often Think about this for a moment: The process of sowing and reaping, starts with the sowing part. The process of cause and effect, starts with the cause part. The process of giving and receiving starts with the giving part. By regularly looking for opportunities to help your clients and your prospective clients, you put a series of processes into play, which improves how people feel about you. As business is all…
  • Here’s a tactic to turn your challenges into breakthrough results

    Jim Connolly
    28 Jan 2015 | 3:15 am
    If you are a proactive business owner and you want to improve your sales or attract more high quality clients, this post is for you. Jennifer, not her real name, emailed me yesterday to book a one-to-one “pick my brain” session with me. [If you read my work via email, you won’t know what that service is – read this.] Jennifer’s business isn’t attracting enough clients and she doesn’t know what to do. Here’s an excerpt from her email: “In the past I managed to get by thanks to client recommendations but these are unpredictable in both…
  • Steve Jobs and the power of focus

    Jim Connolly
    23 Jan 2015 | 1:18 am
    How many new projects are you working on right now? I ask you this, because one of the fastest ways to massively improve your effectiveness, is to give your full focus to as few projects as possible. Why? When you are a small business owner or consultant, you have a limited number of resources. By spreading yourself too thinly, across too many ideas or opportunities, you dilute how effective you can be at any one of those projects. By deliberately choosing to focus on one good business idea at a time, and saying ‘no’ to the hundreds of other ideas demanding your attention, you get…
  • Does email marketing work? Part II

    Jim Connolly
    22 Jan 2015 | 1:31 am
    If you want to massively increase the success of your email marketing, [better open rates AND higher conversion rates], these 2 quick tips will really help you. By the way, this is part 2 of a 2 post series. You will find the link to part 1 at the end of this post. 1. Increase your email open rate Look at the recent emails you’ve opened, which were from people or companies you didn’t know. I’m asking you specifically to focus on emails from those you don’t know, because these are the emails that you’re least likely to open. Now, ask yourself why? What was it that…
  • How to feel inspired every day

    Jim Connolly
    21 Jan 2015 | 7:58 am
    The best way to feel inspired, is to inspire others. Why? Because by giving inspiration, we become a source of inspiration. We become the source of what we need! An unending cycle of inspiration Look for opportunities to inspire the people you connect with. This sets a positive cycle in place, which benefits you and those around you. Tip: What is inspiration? Steve Jobs and Picasso provide some insights! About Jim Connolly: I help small business owners grow their business, make more sales and boost their profits. To see how I can help you and your business, read this. Join me on: Twitter,…
 
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    Grow The Dream | formerly Epiphany Marketing LLC | RSS Feed

  • Why Most Marketing Podcasts Aren’t for You

    David G. Johnson
    27 Jan 2015 | 7:26 am
    In most of the businesses we work with, a “Marketing Department” is simply nonexistent. When there’s a person (or persons) whose “job” is marketing, the reality is that they wear multiple hats. Think about your business for a moment: who is responsible for marketing? If your answer is: no one, everyone, Sally, but she’s too busy, or some form of “We aren’t sure” (or if it requires an explanation involving more than one sentence) …then chances are your business isn’t staying on top of the rapidly changing world of marketing.
  • Merry Christmas from Grow The Dream

    David G. Johnson
    25 Dec 2014 | 9:47 am
    “I have always thought of Christmas time, when it has come round, as a good time; a kind, forgiving, charitable time; the only time I know of, in the long calendar of the year, when men and women seem by one consent to open their shut-up hearts freely, and to think of people around them as if they really were fellow passengers to the grave, and not another race of creatures bound on other journeys.” ~Charles Dickens We love this quote from Dickens as it shares the concept of people opening their hearts to each other during this holiday season. Christmas is a wonderful time of…
  • Ways to Finish The Year Strong in Your Business

    David G. Johnson
    8 Dec 2014 | 1:40 pm
    As 2014 winds up, how can you be sure you’re doing what you can with your marketing to make sure you finish the year strong and set yourself up for great success in 2014? Here are 3 practical ways to keep your content marketing working for you! Make sure you subscribe on YouTube or here (via email) to get the latest business growth tips from Grow The Dream! The post Ways to Finish The Year Strong in Your Business appeared first on Grow The Dream | formerly Epiphany Marketing LLC.
  • Why Doesn’t Anyone See My Facebook Posts?

    David G. Johnson
    10 Nov 2014 | 2:30 pm
    You’ve got your Business Facebook Page set up. You’ve put the effort into getting it all decked out with a nice profile pic and a timeline cover. You’ve even built up some followers (Hallelujah!). Now it’s time for the post. You set aside a few minutes, crank out a nice little status update, maybe even upload a picture to go along with it. And then you wait. You wait for that juicy little moment of validation. Will it be a comment? You wait some more Who will “Like” it first? Still waiting. Maybe someone will think it’s useful, entertaining, or…
  • [Video] Facebook: Posting as Your Page vs. Posting as Yourself

    David G. Johnson
    10 Nov 2014 | 10:50 am
    Does your Facebook page have that one team member who’s always clicking the “Like” button on your posts… and it looks like the “Page” liked the content instead of the person? Are you mystified by the latest Facebook change that controls who will be posting — you or your page? In addition to the written guide we prepared not long ago, we had enough questions that we decided a video was called for. I hope this helps! Feel free to share with anyone who may benefit from this… and don’t hesitate to ask a question in the comments below! The post…
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    @AskJamieTurner

  • Six Essential Web Design Trends for 2015

    JamieTurner
    29 Jan 2015 | 2:57 pm
    If  you have a website, you’re competing for eyeballs, and the competition is getting fierce. It’s not enough anymore to throw up a website and stuff it with content. People are judging your product or service based on the design of your site, and your ability to make them feel. Trendsetting company Airbnb, was just named Inc. Magazine’s 2014 Company of the Year. This is largely due to their disruptive business model and a shift to the sharing economy, but it surely has to do with their impeccable web interface and friendly, trustworthy web impression. Two of the three founders of…
  • Five Ways to Use Data to Shape Your 2015 Marketing Budget

    Devna Thapliyal
    27 Jan 2015 | 2:33 pm
    As a New Year begins, marketers are putting the finishing touches on their marketing budgets and making adjustments to previously submitted plans to make sure they get the most out of their marketing spend in 2015. In an increasingly data-driven world, it’s more important than ever to be able to justify marketing expenditures and demonstrate value. And that’s why data should be a consideration in formulating marketing budgets on the front-end, not just on justifying marketing spend after the fact. With that in mind, here are five ways you can use data to shape your 2015 marketing budget:…
  • Three Top E-Commerce Platforms to Help You Supercharge Your Online Sales

    Devna Thapliyal
    22 Jan 2015 | 5:14 pm
    If you are a blogger, designer, or budding online entrepreneur, you probably have something to sell. And you might not even know it. In this age, digital content is all around us. From eBooks to graphic designs to articles, the market for digital content is booming and becoming larger by the minute. Yes, you read that correctly: market. More and more consumers are looking online to purchase everything from self-help ebooks to images for their blogs. With one-click downloads, the gratification is instant for the purchaser. And from the perspective of you, the seller, selling eBooks or digital…
  • Three Tips to Overcome Email Fatigue in the New Year

    Devna Thapliyal
    20 Jan 2015 | 5:29 pm
    The start of a new year can bring many new opportunities for marketers. Unfortunately, this season of fresh starts also comes with its own set of unique challenges. Once the calendar flips to January, many consumers feel compelled to clean hypothetical house – purging clutter, conquering unhealthy habits, and even opting out of emails from the brands that crammed their inboxes in December. So, how can modern marketers deal with this detox mode – and make sure their messages aren’t lost in the New Year’s clean sweep? To help, here are three quick tips to help overcome post-holiday…
  • 50 Essential Facts About Consumer Behavior

    JamieTurner
    15 Jan 2015 | 6:08 pm
    Whether your area of specialty is social media, mobile marketing, paid search or just about any other marketing discipline, all of your efforts should start by analyzing the wants, needs and behaviors of your consumer. With that in mind, we’ve collected 50 essential facts about consumer behavior that we think will help you wrap your mind around the funny, oddball and sometimes counter-intuitive side of why people buy. Price is not the main reason for customer churn, it is actually due to the overall poor quality of customer…
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    Think customers: The 1to1 Blog

  • Super Bowl 2015 by the Numbers

    Judith Aquino
    29 Jan 2015 | 10:31 am
    Football fans only have a few more days until the New England Patriots and Seattle Seahawks battle it out on Super Bowl XLIX. The Super Bowl is still one of the largest--and most expensive--televised events of the year, making it a critical advertising day for brands. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Can Abercrombie & Fitch Ever Reclaim Its Youth?

    Anna Papachristos
    27 Jan 2015 | 9:00 pm
    Once upon a time, the word 'value' instinctively referred to what a person believed in--their ideals and morals. Skip ahead to present day and you'll find that the term is simply a word to inadequately describe the menu at your favorite artery-clogging fast-food joint. No one really cares about your beliefs; all that counts is that you didn't break the bank while ingesting your future heart attack. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Questioning the CMO-CIO Divide

    Tom Hoffman
    27 Jan 2015 | 2:49 am
    Three years ago, Gartner VP Laura McLellan boldly predicted that by 2017, CMOs would be outspending CIOs on IT. McLellan's prediction ignited a firestorm of discussion among industry executives and pundits about the role of the CMO and the marketing organization in technology spending. But the debate hasn't stopped there. As a growing percentage of enterprise IT spending is being directed at marketing, some observers have positioned this as a control issue and a catalyst that is deepening the rift between the CMO and the CIO. There’s more… To read the rest of this blog posting click here…
  • Paid Maternity Leave Carves Path for Women in the Workplace

    Mila D'Antonio
    26 Jan 2015 | 11:19 am
    In his annual State of the Union Address last week, President Obama outlined his proposal for Congress to allow six weeks of paid maternity and paternity leave for all workers. On Jan. 15, Obama already signed a presidential memorandum guaranteeing federal workers six weeks of paid leave if they have a new child. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Customer Service Channel Usage Highlights the Importance of Good Self-Service

    Guest Blogger: Kate Leggett
    23 Jan 2015 | 9:57 am
    Customers are using more communication channels for customer service than ever before. They are also contacting customer service organizations more frequently. Companies are rising to this challenge as overall satisfaction with the quality of service communication channels is trending upwards. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
 
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    Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image

  • Real Brand Storytelling

    Mitch Joel
    25 Jan 2015 | 11:38 am
    Episode #446 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I have known Bryan Eisenberg forever. Back when I first started publishing music  magazines on the Internet (in the mid-nineties), there were few people writing about the power of the Internet from a business and marketing perspective. There were message boards and email lists... and that's where I first started reading the work of Bryan. Now, Bryan Eisenberg is the co-author (along with his brother, Jeffrey Eisenberg) of the bestselling books, Call to Action, Waiting For Your Cat…
  • Six Links Worthy Of Your Attention #240

    Mitch Joel
    24 Jan 2015 | 5:10 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
  • Find Your Brand Expression

    Mitch Joel
    24 Jan 2015 | 4:18 pm
    Marketing is a game of differentiation. Some might (fairly) argue that a brand's true "win" happens when they're so unique, that the marketing is baked right into the product and service. It's a high bar to set for most, especially businesses that are already established and have been in-market for any length of time. Whether the brand is an original or trying to find its differentiation, this issue is only magnified when it comes to creating content that resonates with an audience. Over the years, marketers - like me - have pleaded with brands to up their game. In order for real content to…
  • Google Glass Isn't Dead... And Other Digital News To Know This Week

    Mitch Joel
    19 Jan 2015 | 6:15 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • The Internet Is The Answer

    Mitch Joel
    18 Jan 2015 | 10:29 am
    Episode #445 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Don Tapscott could well be an international treasure when it comes to the Internet and the digital economy. He recently published a majorly updated version of his seminal book, The Digital Economy. It's hard to believe that this book is celebrating its twentieth anniversary. So much has changed. It's fascinating to go through the updated version, because you can read what Don got (so) right... and (so) wrong (though it's not as much as you might think). His newly written thoughts -…
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    IAB SmartBrief

  • IAB Annual Leadership Meeting is sold out, but you can still score a seat

    29 Jan 2015 | 7:31 am
    The wait list is now the only chance to join your peers, partners, and competitors at the sold-out IAB Annual Leadership Meet -More- Assistant Professor or Instructor of Advertising Loyola University Chicago
  • Commentary: Native ads still need to mature

    29 Jan 2015 | 7:31 am
    Native ads need improved audience targeting and performance metrics before they stand a chance of overtaking traditional ad s -More- 
  • AT&T to launch fan-driven series on Snapchat

    29 Jan 2015 | 7:31 am
    AT&T is working on an entertainment series for Snapchat called "SnapperHero" that will roll out over a one-month period in th -More- 
  • Where social media may be heading in 2015

    29 Jan 2015 | 7:31 am
    More marketers will bring together metrics for their offline and online efforts this year, writes Jonathan Farb.  -More- 
  • Facebook shows its mobile strength in downloads, ad revenue

    29 Jan 2015 | 7:31 am
    Facebook reported $3.59 billion in advertising revenue for Q4, up 53%, with more than two-thirds of that revenue coming from  -More- See Real Time Marketing in action this Sunday! Don't wait until Monday to read about what brands did during the Super Bowl, follow every Oreo moment and other brand updates from one place. All the brands and their Super Bowl content in a free live stream. Start Tracking Now!
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    Marketing Ideas You Can Copy

  • LinkedIn Tool: How Do You Match Up?

    Katherine Drotos
    26 Jan 2015 | 3:15 am
    Admit it. You’ve thought about how “So and so is better than me at [fill in the blank] or I’m awesome at [fill in the blank].” Now you can do this on a professional level as LinkedIn has introduced a neat web-based app called How Do You Match Up? It’s a visual snapshot of information and resources on how you compare to peers in your field. It is sponsored content from Samsung, but it’s pretty cool. The tool compares your work experience and LinkedIn connections. It lists articles your peers read and the people they follow. Refer to the image to see what a comparison looks…
  • 8 Free Cool Twitter Tools You May Not Know About

    Katherine Drotos
    21 Jan 2015 | 3:15 am
    This is not a yet-another-post on free Twitter tools. This one lists just eight lesser known free tools offering enough features on the free version to be worth using. (Who wants to check out 30 tools?) Furthermore, these tools accomplish different tasks, so you won’t have to decide between this and that. While some tools may overlap in functionality, they’re distinctive enough not to be viewed as having the same purpose. Sonar Solo http://sonar.bottlenose.com Sonar Solo’s searchable real-time visual map of trends allows you to search topics to find friends and influencers for any…
  • Want More LinkedIn Connections? Tips for Importing Lists

    Katherine Drotos
    9 Jan 2015 | 3:15 am
    Importing email lists into LinkedIn to grow your connections is difficult at best. There’s no effective way to import a list and personalize a message to that list. We’ve tried it on several of our team members’ accounts, both free and premium. Here we describe the process so you know what we’ve tried and doesn’t work. None of the routes lead to sending a personalized message to your email list. Upload contact file fails The biggest problem and disappointment is when you select “Any Email” to upload a file in.csv, .txt, or .vcf, it doesn’t work.  If it did, it would make a…
  • Did You Know? You Can Download Your LinkedIn History

    Katherine Drotos
    5 Jan 2015 | 9:35 am
    You can request an archive of your LinkedIn data for free regardless of your membership level. Why do that? Those in professions with regulations might need the information for an audit or to confirm compliance. For most, it means having access to insights about your activity, connections and profile. For example, you can see the number of endorsements you’ve received, how many times you’ve searched LinkedIn and what ads you’ve clicked on based on what LinkedIn knows about you in the Ad Targeting.csv file. Learnings from looking at my LinkedIn data The Connections.csv file lists all…
  • How to Check Out an Angel Investor Using LinkedIn

    Katherine Drotos
    6 Dec 2014 | 8:15 am
    Startups that appear on TV show “Shark Tank” have one advantage over the rest of us. They don’t have to do much research on the investors, aka sharks. Any of them would make a valuable investor. Companies will almost always take their call. Everyone knows these sharks have great success in getting big results for startups. But not every investor is a shark. Investors do more than write a check. With a good investor, your startup benefits from their connections, knowledge, experience, and business skills. With a bad investor, you have someone who gets in your way, requires valuable time…
 
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    Total Youth Research

  • Part 2/3: The 33 Youth Megatrends

    Graham Brown
    28 Jan 2015 | 10:05 am
    This is PART 2/3. A heads up on the latest trends in the $10 trillion youth market. From Lookup Culture to The Interest Economy to The Social Code what are the most important trends in media, marketing and technology that we need to know about in 2015? The Ultimate Guide to Gen Y Trends in 2015. The post Part 2/3: The 33 Youth Megatrends appeared first on Total Youth Research.
  • How to Market to Youth in 2015

    Graham Brown
    27 Jan 2015 | 2:06 am
    5 tips on how to market to millennials, Gen Y and Gen Z in 2015. Insights from the successes and failures of brands like Starbucks, Apple and McDonald's. The post How to Market to Youth in 2015 appeared first on Total Youth Research.
  • 5 Key Consumer Insights About Youth in 2015 that Will Make You Go WTF?

    Graham Brown
    18 Jan 2015 | 5:22 pm
    Following the launch of our Total Youth Trends Report 2015, and over the coming weeks, I’m going to share with you a deep dive into the world of generations Y and Z starting with some of the crazy facts about the $10 trillion global youth market that will make you go “hmmm” or maybe, “WTF” The post 5 Key Consumer Insights About Youth in 2015 that Will Make You Go WTF? appeared first on Total Youth Research.
  • Youth: Always view their behavior in its social context

    Graham Brown
    15 Jan 2015 | 1:55 am
    You can't understand youth from focus groups or online market research, you have to view their behavior in the environment where real social dynamics are felt and decisions are made. The post Youth: Always view their behavior in its social context appeared first on Total Youth Research.
  • Here’s Why Gen Y Are Leaving Your Brand… and what you can do about it

    Graham Brown
    13 Jan 2015 | 11:28 pm
    Marketers spend millions on a campaign. They launch said campaign at the youth market then sit back and wait for the results to roll in. But they don't roll in as expected. Rather, they are met with indifference or unpredictable behaviors. In conclusion, they say, rather than the fault being that of the campaign creator, it's the fault of Gen Y. Here's where marketing's going wrong... The post Here’s Why Gen Y Are Leaving Your Brand… and what you can do about it appeared first on Total Youth Research.
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    Curiously Persistent

  • We Love the Internet 2015/04: The Scaled back-end edition

    Simon Kendrick
    23 Jan 2015 | 2:47 am
    Part 1: For the day job Things to think about: Breaking the Rules: How the Serial Podcast Achieved its Insane Popularity Facebook Is Eating the Media Our Content Feed is Broken Where The New York Times Is Redesigning News There’s Too Much Damn TV – 1,715 series were on US TV in 2014, 352 were scripted Navigating Amazon’s Strange, Occasionally Successful, Borderline-Incoherent TV Strategy The Week Your New Year’s Resolution to Exercise Dies – using Facebook check-ins to uncover behavioural trends Reference points: The best thing about Wikipedia is Spoken Wikipedia – features…
  • We Love the Internet 2015/03: The Mile wide, inch deep edition

    Simon Kendrick
    16 Jan 2015 | 1:26 am
    Part 1: For the day job Things to think about: A mile wide, an inch deep – Ev Williams (defensively) saying to trust gut more than misleading metrics 15 years later, lessons from the failed AOL-Time Warner merger – in essence, check your assumptions Why sports fans are sports fans Facebook is the new AOL Millennials Value Netflix More Than Broadcast or Cable, Study Finds I’m all caught up! – on keeping up with the conversation Average Is Over: Why The Skills Required For Great Jobs Are Changing Reference points: Media criticism when everyone is a critic – a reading list to refer…
  • We Love the Internet 2015/01: The I will not post this edition

    Simon Kendrick
    1 Jan 2015 | 6:13 am
    No time like the present to welcome in a new year. No 2015/02 edition next week; back to the regular schedule with 2015/03. Part 1: For the day job Things to think about: I will not post this – the coming age of self-censorship How Facebook and Candy Crush Got You Hooked – the four steps to build habits The ad industry need to embrace its incompetence to get better – relevant for all disciplines What Just Happened? – Fred Wilson’s look back at 2014 2014: A year in being and not being funny – and the current state of comedy The Rise Of The Screenshort – using pictures to get…
  • My five fives of 2014

    Simon Kendrick
    28 Dec 2014 | 12:11 pm
    Previous lists for 2013, 2012, 2011, 2010 and 2009. Top 5 Films (Released in UK cinemas in 2014, which I have seen. Links point to IMDb) Boyhood 12 Years A Slave The Grand Budapest Hotel Only Lovers Left Alive The Guest Top 5 Albums (Released in the UK in 2014, which I have heard. Links point to Spotify) Transgender Dysphoria Blues by Against Me! St Vincent by St Vincent Here and Nowhere Else by Cloud Nothings LP1 by FKA Twigs Dangerous Days by Perturbator Top 5 TV series (non BBC) (That I watched in 2014. Links point to IMDb) Hannibal series 2 Game of Thrones series 4 True Detective…
  • We Love the Internet 2014/52: The Year consensus died edition

    Simon Kendrick
    23 Dec 2014 | 8:27 am
    Season’s greetings from the internet. Part 1: For the day job Things to think about: The Year Consensus Died: 2014 and the Baffling Post–‘Breaking Bad’ Television Universe The state of consumer technology at the end of 2014 How YouTube MCNs are Conquering Hollywood Two eras of the internet: pull and push Morgan Stanley Analysts Try GoPro, Discover Their Lives Are Boring How Hollywood’s toxic (and worsening) addiction to franchises changed movies forever in 2014 The pilots of Instagram: beautiful views from the cockpit, violating rules of the air Reference points: The 2015…
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    Marklives.com

  • MagLove: It’s a wrap for this ad-agency mockup for Cosmo

    MediaSlutZA
    29 Jan 2015 | 7:44 pm
    MediaSlut (@MediaSlut)’s choice of the best international and local magazine covers this week: Bloomberg Businessweek Cosmopolitan (UK) — Leo Burnett mockup Entertainment Weekly Taalgenoot Food & Home Entertaining INTERNATIONAL Bloomberg Businessweek, 26 January 2015 You may not know this (I certainly didn’t), but this is Bloomberg Businessweek’s first cover featuring a shirtless person — and a very fitting choice to go with the very informative article about Abercrombie & Fitch, its slow decline in the market, and the story of ex-CEO Michael Jeffries (70). The older,…
  • Smart Africa TV: AfriPOP and Social Media Week Johannesburg

    Herman Manson
    29 Jan 2015 | 6:08 pm
    by Russell Southwood (@BalancingActAfr)  In this interview, we talk to Phiona Okukmu, co-founder of AfriPOPmag.com talks about: how Afripop got started what it covers its audience her role as the Content Director of Social Media Week Johannesburg the things she liked in last year’s Social Media Week and the plans for 2015. Russell Southwood (@BalancingActAfr) is the founder of Balancing Act and the web TV channel Smart Monkey TV (@SmartMonkeyTV), and has been an analyst in telecoms, internet and broadcast in Africa for the last 15 years. Smart Monkey TV aims to capture the energy at…
  • Shelf Life: Global identity refresh for power tool brand

    Simone Puterman
    29 Jan 2015 | 12:30 am
    Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: Global brand refresh for BLACK + DECKER Peppadew launches spicy addition, and Corobrik reimagines our cities BLACK + DECKER revitilises brand BLACK + DECKER has launched a new global brand identity for its consumer branded power tools, outdoor power equipment, and home products. New products and new campaigns will shortly launch to ‘provide energy’ around the brand and the new positioning across the global stage. Black + Decker is a brand with a heritage of more than 100 years and…
  • Talking Radio: Radio as a content generator for brands

    Simone Puterman
    28 Jan 2015 | 7:23 pm
    by Angela Haarhoff (@ANGtheHOFF) These days, content is one of those infinite words which exists in its own vast universe of being — basically, ‘How long is a piece of string?’ and all that. Although ‘content’ in this new universe has been in existence for a while, many marketers and advertisers are still grappling with the concept as education continues. Image courtesy of Pixomar at FreeDigitalPhotos.net Some of our spaceships have not yet arrived in this realm. Just when you think you know what it means, you suddenly realise that you don’t. (If you still use the word…
  • Media Future: Gadgets to connect 2015 to your past and future

    Herman Manson
    28 Jan 2015 | 6:50 pm
    by Arthur Goldstuck (@art2gee) It’s customary, in January, to make predictions for the year ahead. 2015 is the year of connections. It’s not technology that will excite us so much in 2015, as what that technology allows us to do. At the recent International CES (Consumer Electronics Show) in Las Vegas, the stand-out categories of innovation all had something in common. The Internet of Things, the connected car, the explosion of health and fitness tracking devices and applications, the smart home, the beyond-smart TV, and even the 3D printer with its template libraries in the Cloud, were…
 
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    Kaleidico

  • 4 SEO Strategies You Should be Focused on in 2015

    Michelle Nickolaisen
    29 Jan 2015 | 12:51 pm
    New year, new search engine strategies. But it’s such a huge topic–when you want to revamp your search engine optimization methods, where do you start? What worked a few years ago, that might not work right now? Don’t worry, we’ve got you covered with four SEO strategies to focus on in 2015: The strategy: Own,Read More Article by Michelle Nickolaisen at 4 SEO Strategies You Should be Focused on in 2015
  • 3 Content Marketing Lessons You Can Learn From Buzzfeed

    David Quilty
    26 Jan 2015 | 6:00 am
    Love it or hate it, look down at it or not, Buzzfeed is definitely doing something right. They’re one of the fastest growing sites on the web, their articles get hundreds (if not thousands) of shares, and they’re always hiring. They’ve got content marketing down to an art–a profitable one. What exactly are they doingRead More Article by David Quilty at 3 Content Marketing Lessons You Can Learn From Buzzfeed
  • How Panda Should Have Changed Your Content Marketing Strategy

    Michelle Nickolaisen
    21 Jan 2015 | 6:00 am
    Panda. Penguin. Do these words mean anything to you? If you work in SEO (or have employees who do), you might know them as the Google updates that upended many sites’ search rankings, wreaking havoc on years of hard work. Yikes. What exactly was in Panda? If you aren’t familiar with the industry, those sentencesRead More Article by Michelle Nickolaisen at How Panda Should Have Changed Your Content Marketing Strategy
  • How to Build LinkedIn Self-Serve Ad Campaigns and Reach Professional Decision Makers

    Topher Levin
    19 Jan 2015 | 9:14 am
    Why LinkedIn? With so many options out there, you may be tempted to dismiss paid advertising on LinkedIn, but for marketers hoping to reach a professionally focused audience, LinkedIn self-serve ads may be just the marketing tool you’ve been looking for. There’s good reason marketers have been slow to recommend the platform to their executivesRead More Article by Topher Levin at How to Build LinkedIn Self-Serve Ad Campaigns and Reach Professional Decision Makers
  • Sponsored Content: Why it Belongs In Your Marketing Strategy

    Michelle Nickolaisen
    16 Jan 2015 | 6:48 am
    Guest posting (or contributing articles) used to be part and parcel of any good content marketer’s toolbox. The idea is that a person (usually someone representing a business or a higher up in said business) writes a great article for a site, and isn’t paid for that article, but instead has a byline that linksRead More Article by Michelle Nickolaisen at Sponsored Content: Why it Belongs In Your Marketing Strategy
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    Technology & Marketing Law Blog

  • Lawsuit Fails Over Ridesharing Service’s Disclosures To Its Analytics Service–Garcia v. Zimride

    Venkat Balasubramani
    28 Jan 2015 | 10:52 am
    Plaintiff sued Lyft (and others) over privacy violations based on the allegedly improper disclosure of user information by the Zimride service. He alleged that he used the Zimride service, once owned by Lyft and now owned by Enterprise Holdings, and his information made its way to Mixpanel, a third party analytics service. California has a statute on the books that places restrictions on anyone who has access to personal information gathered “for the purpose of assisting private entities in the establishment or implementation of carpooling or ridesharing programs.” Plaintiff alleged…
  • Chicago State University Professors Fight Back Against University’s Efforts To Shut Down Their Blog (Guest Blog Post)

    Eric Goldman
    28 Jan 2015 | 8:36 am
    By Guest Blogger Stephen F. Diamond Earlier this month, two faculty activists at Chicago State University (CSU) prevailed against a motion to dismiss a lawsuit they had filed in federal court against CSU’s President, Vice President of Labor and Legal Affairs and General Counsel. The faculty suit claims the CSU officials violated the faculty members’ free speech rights under the First and Fourteenth Amendments when the officials sent the faculty members a “cease and desist” letter demanding they shut down a blog to which they contribute called “CSU Faculty…
  • Are Takedowns in 48 Hours “Expeditious” Enough?–Square Ring v. UStream

    Eric Goldman
    27 Jan 2015 | 8:52 am
    Unlike boxing matches, I prefer my 512(c) cases to be first-round knockouts (for the defense). Photo credit: Two young boxers facing each other in a match // ShutterStockThis case involves the March 21, 2009 boxing match between Roy Jones Jr. and Omar Sheika, broadcast as a pay-per-view. (Spoiler alert: Jones won a TKO in the 5th round). Anticipating users would live-stream the fight, promoter Square Ring contacted UStream several times beforehand threatening/cajoling/begging them to prevent live-streaming. Getting no love from UStream, Square Ring’s agent then sent three DMCA-complaint…
  • Court Rejects VPPA Claim Against Viacom and Google Based on Failure to Disclose Identity

    Venkat Balasubramani
    26 Jan 2015 | 5:37 am
    I blogged before about the privacy lawsuit against Viacom and Google over the disclosure of the viewing habits of minors. Shutterstock / SoulCurry – I love My Privacy The court previously rejected the claims on the basis that the disclosure of user attributes (such as demographic information, unique identifier and IP address), without more, does not amount to disclosure of someone’s personal identity (“information which identifies a person as having requested or obtained specific video materials or services from a video tape service provider”). Plaintiffs went back and…
  • Another Keyword Advertising Lawsuit Fails Badly

    Eric Goldman
    21 Jan 2015 | 8:57 am
    That’s the way the ill-advised trademark lawsuit crumbles. Photo credit: Angry businessman crashing stone trademark with karate punch // ShutterStockThis case is so pathetic, it probably only warrants a tweet. The TL; DR version: another trademark owner initiates a lawsuit over keyword advertising and gets crushed in court. The end. The antagonist is a Florida van rental service operating under several brands. The services include special transportation services for people with various ailments. The defendant, apparently providing similar or rival services, bought Google AdWords on…
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    Vitamin IMC

  • How IMC is like the Super Bowl

    LuCinda Hohmann
    27 Jan 2015 | 11:10 am
    Believe it or not, but Integrated Marketing Communications (IMC) is just like the Super Bowl. Here’s how: It’s all about the ads.  It’s not news to anyone that many people watch the Super Bowl – the championship game at the highest level of professional football in the U.S. – more for the advertisements that play during commercial breaks than the game itself, which make up a large component of the experience. Similarly, ads also make up a large component of IMC plans for companies and organizations nation-wide. But not just Super Bowl TV ads. With the digital age upon us,…
  • Social Media vs. Traditional Media: Theories Behind the Difference

    Sara Singh
    20 Jan 2015 | 2:47 pm
    Considering the bigger picture regarding how social media today differs from traditional communications models, the fact remains that the difference lies in the public, instant and archivable attributes of social media which were not prevalent amongst traditional media. People still used to talk, comment, engage and discuss topics via traditional media. The key difference? The medium has changed, not the message. This drives me to believe that the key insights of social media lie in decades of theories from psychology and sociology as a basis for social media marketing strategies.
  • It’s 2015 – Happy New Year and Welcome Back from Vitamin IMC

    Britt Oliver
    5 Jan 2015 | 8:00 am
    From all of us at Vitamin IMC, we wish our readers, classmates, and faculty a new year of filled with an abundance of success, positivity, and good health! January 5th marks the start of the second quarter of classes at Northwestern University for the Medill IMC Class of 2015 and we couldn’t be more excited to begin providing our perspectives of the ever-evolving world of marketing communications. We would like to thank all of our readers and followers. Whether you have been a long-time reader or are new to our blog, we appreciate your time and engagement. We have even more great…
  • CMOs: 3 Steps for an Early Holiday Campaign That Customers Actually Like

    Lizzie Bartek
    4 Nov 2014 | 9:16 pm
    Most people are just getting used to the onslaught of all things pumpkin flavored, but CMOs and planners know the importance of championing another season that’s quickly approaching: holiday shopping season. As a graduate student in Northwestern Medill’s IMC program, I’m concerned with focusing in on consumer behavior and needs, and have found two great articles that show the importance of engaging your customers with early holiday campaigns, even as we’re just wrapping up Halloween. A recent Adweek article explored the results of Google’s Holiday Shopper Intentions…
  • Northwestern IMC does Dreamforce

    Davi Griffin & Burcu Agma
    23 Oct 2014 | 3:17 pm
    This summer we had the opportunity to work at Salesforce in San Francisco for our Summer Immersion Project along with three other talented IMCers—Olivia, Rama, and Cerise. As an extension of our work, our Salesforce team invited us to their largest conference of the year: Dreamforce. All summer we’d heard what an experience Dreamforce was. Dreamforce 2014 did not disappoint. Salesforce knows how to throw an event! Dreamforce 2014 had more than 145,000 registrants from around the world that had the opportunity to attend sessions, watch keynotes, and network. Some highlights included…
 
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    Online Marketing Blog - TopRank®

  • From Journey to Destination: How Marketing Automation Can Fill Your B2B Funnel

    Brooke Furry
    29 Jan 2015 | 2:55 am
    You’re a busy B2B digital marketer trying to drive leads in an ever-changing world. You’re writing awesome emails. You use a marketing automation platform. Maybe you’ve even created a series of email drip campaigns, monitored their performance and began to nurture your leads. But you wonder, “Am I doing all that I can?” Marketing automation gives many of today’s B2B marketing professionals lead nurturing capabilities and structured conversion journeys that not only save time, but build valuable relationships with prospects and ultimately help create revenue. According…
  • How Locally Laid Got Paid by Turning Customer Feedback into Brand Storytelling

    James Anderson
    28 Jan 2015 | 2:55 am
    Here in Minnesota, a small egg company is getting big press after ruffling the feathers of a concerned shopper. When Locally Laid Eggs received a letter from a grocery store shopper, saying that the company’s name is “offensive” and its advertising “vulgar,” the company took to its own blog to offer up a rebuttal. In doing so, they enlightened readers about locally-sourced food and responsible farming and revealed some key marketing lessons in the process. Most companies would have tossed the letter and missed out on the opportunity to use this kind of storytelling to pick up on…
  • What You Need to Know About Content & Influencer Marketing. BONUS: Case Study

    Lee Odden
    27 Jan 2015 | 3:03 am
    Influencer Marketing was a hot topic in 2014 and will continue to gain momentum in 2015 for both B2C and B2B marketers, especially when it comes to content co-creation. Why the warm and fuzzy for influencer content you ask? According to CMI and MarketingProfs, over 90% of B2B marketers are investing in content marketing. Yet, in an age of information overload where 74GB of data are delivered per person, per day (USC), standing out to business buyers can require unreasonable budgets and resources. Inspired by the need to scale content marketing performance, a growing number of B2B marketers…
  • Social Media Video – Essential Tips and Takeaways from #SMBMSP74

    James Anderson
    26 Jan 2015 | 4:33 am
    Panelists including, from left, Jeff Achen, David Krejci, Farrington Starnes and Chuck Olsen address the audience at the January 23 SMBMSP event. Digital marketers have known for some time that video is an essential part of the marketing mix: 76% of B2B companies use video as a content marketing tactic. Video is also an important part of a social media content strategy. After all, YouTube is the second most popular search engine after Google and Facebook has more than 1 billion daily video views. Great examples of companies using video to enhance both B2C and B2B marketing are in high…
  • Online Marketing News: Psycho Selfies, Twitter Beefs Up, Google Still Searchin’

    Ben Brausen
    23 Jan 2015 | 2:45 am
    How To Add Influencer Marketing To Your Content Strategy - Content Marketing and Influencer Strategy must work together for either to be successful. To find out how you can add influencer marketing to your mix, check out the infographic above and this article. Scoop.it STUDY: Men Who Take Excessive Selfies Show Psychopathic Traits - Uh, oh. Not only are we all addicts, we’re also displaying psychopathic traits all over Instagram. A study released by Ohio State this week found that men who post selfies — not the ladies, mind you — tend to show more psychopathic traits than those who…
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  • 5 best airline credit cards to consider

    29 Jan 2015 | 10:32 pm
    5 best airline credit cards to consider ShutterstockAirlines offer credit cards that promise perks such as free flights and checked bags, but there are traps you need to know about. Card that offers transferable pointsMore in finance What tax form should you file Teach kids to be frugal
  • Immigration is back in spotlight

    29 Jan 2015 | 10:32 pm
    Immigration is back in spotlightGettyThe new Congress is attacking Obama's call to delay deportations, but the issue is more than just a partisan debate -- it's about money.Does it cost more to keep or deport illegal immigrants? More newsHow to clean up the NFL's imageCasting the women in Jobs' life
  • Disney Channel actor hands self over to police

    29 Jan 2015 | 10:32 pm
    Disney Channel actor hands self over to policeAlamy Jean-Paul Manoux, 45, has been released from police custody after promising he will not leave Canada.Unsettling discovery in his condoTake a look Treasure hunter caughtPitt and Jolie to team up again?
  • 'It's a new low for actresses when you ... '

    29 Jan 2015 | 10:32 pm
    'It's a new low for actresses when you ... 'GettyYou'll never guess what a legendary actor had to say about Sharon Stone -- and other stars have traded even nastier barbs.Leading lady who disliked StoneMore from Purple CloverFaces before they were famousWedding snaps of screen legends
  • Suge Knight was driver in fatal hit-and-run

    29 Jan 2015 | 10:32 pm
    Suge Knight was driver in fatal hit-and-runGetty A lawyer for the Death Row Records founder said Suge was at the wheel when he struck two men following a fight on a film set, killing one of them.Victim who died was his friendMore in entertainmentSean Penn on remarriageOffensive promo tweet deleted
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    Chief Marketing Technologist

  • The system dynamics of 2,000+ marketing technology vendors

    Scott Brinker
    29 Jan 2015 | 12:20 pm
    How is it even possible to have 2,000 marketing technology vendors? Surely, this space must consolidate. It’s not even conceivable that it would continue to grow, right? A bubble ready to burst? Well, maybe. Consolidation is the easy answer. And, hey, it may be the right one. Certainly there are powerful consolidation forces in this sector. But I’m hesitant to declare that outcome is imminent with the same conviction that others do. It seems more complex to me — and empirically, the number of marketing technology companies I keep finding year-over-year continues to grow.
  • Lowest rate for MarTech conference expires Saturday!

    Scott Brinker
    14 Jan 2015 | 12:35 pm
    It’s truly an incredible time to be working in marketing — and, even more so, marketing technology. As I mentioned in my post on the latest marketing technology landscape earlier this week, the innovation happening across this industry is staggering. Yet it is still merely a reflection of the broader transformation that’s happening in marketing overall. I’m really excited about our next MarTech Conference, coming up March 31 – April 1 in San Francisco, where we will focus on connecting the dots between the technology and the customer experience. This is a conference…
  • Marketing Technology Landscape Supergraphic (2015)

    Scott Brinker
    12 Jan 2015 | 5:59 am
    There’s a lot of marketing technology in the world, my friend. The 2015 edition of my marketing technology landscape supergraphic has been released, now with 1,876 vendors represented across 43 categories. To actually read it, you need a hi-res version (be prepared to zoom and scroll, and then zoom and scroll some more): Marketing Technology Landscape — Hi-Res PNG (2800x2100px, 6.5MB) Marketing Technology Landscape — Hi-Res PDF (22.5MB) Even I was surprised that the number of vendors nearly doubled from last year’s edition, which charted an already-staggering 947 companies.
  • Marketing automation as a bellwether of overall martech landscape

    Scott Brinker
    22 Dec 2014 | 2:13 pm
    It’s the closing of the year. A time for gathering together with family and friends. A time for consuming far too much food and drink. A time for celebration and reflection. And for me, it’s the time when I lounge by a fire pit and lay out the next edition of the marketing technology landscape. A logo wonderland… And in case you’re looking for some sitting-around-the-fire conversation topics — surely everyone in your family is as passionate about marketing technology as you are, right? — I wanted to give you a sneak preview of the “marketing automation”…
  • Using Scrumban (Scrum + Kanban) for agile marketing

    Scott Brinker
    16 Dec 2014 | 3:55 am
    Earlier this year, I had the pleasure of meeting Mark Verone, the Director of Marketing & Product Operations at Gogo, the public company that provides in-flight Internet service on many major airlines and private business aircraft. I was giving a presentation on marketing trends inspired by technology and technology culture, and I included a section talking about agile marketing. As with almost all of my talks and writing on the subject, I emphasized Scrum as the actual methodology. Variations on Scrum seem to have been the most common approach in agile marketing, and it’s…
 
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    FUEL LINES

  • Ad Agency New Business Workshops

    Michael Gass
    23 Jan 2015 | 8:15 am
    A New Approach for New BusinessNew business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The battle for new business has now primarily moved online.My epiphany regarding this shift in new business practices came from a CMO study conducted in 2007, 80% of decision makers said they found their vendors not the other way around.Interruptive type tactics such as cold calling and email blasts are ineffective. It’s now more important to be FOUND than to CHASE new business.A New Approach to New Business Workshop is designed to…
  • The Invisible Sale for Ad Agency New Business

    Michael Gass
    21 Jan 2015 | 2:00 pm
    A step-by-step guide to create a painless prospecting system.Many agencies have historically struggled with prospecting for clients. Their struggles have been intensified due to the rise of social media, content and inbound marketing. Today’s prospects are more in control of the agency selection process than ever before. Instead of chasing new business, it’s now more important to be found.Tom Martin has written a helpful guide-book on social selling, it’s called The Invisible Sale: How to build a digitally powered marketing and sales system to better prospect, qualify and…
  • People You May Know for Ad Agency New Business

    Michael Gass
    9 Jan 2015 | 1:08 pm
    LinkedIn’s People You May Know feature helps build a targeted network of prospective clients fast.LinkedIn is an important new business tool, thanks to its’ People You May Know feature.  It has been rated as the second most helpful LinkedIn feature, enabling users to easily build new relationships with potential clients.People You May Know provides you with a list of people to connect with using LinkedIn’s secret algorithm. From my personal experience, it seems to factor in your personal LinkedIn activities, along with such things as your existing network, profile…
  • Win A Ticket To An Ad Agency New Business Workshop in Orlando

    Michael Gass
    6 Jan 2015 | 10:13 am
    Enter to win a ticket to a one-day regional workshop, co-sponsored by Fuel Lines Business Development and AAF Orlando.Here’s your opportunity to join Michael Gass on Friday, February 6, 2015, in Orlando, Florida for this ad agency workshop: A New Approach to New Business.The battle for new business has moved ONLINE. Interruptive type tactics such as cold calling and email blasts are INEFFECTIVE. It’s now more important to be FOUND than to CHASE new business. This workshop is designed for agency CEOs and their New Business and Senior Account Management teams.Benefits: You will…
  • LinkedIn Publishing for Ad Agency New Business

    Michael Gass
    2 Dec 2014 | 10:40 pm
    LinkedIn has become an ideal platform to strengthen your professional identity by sharing your insights and expertise.When I first started using LinkedIn, it was primarily a place to post your resume and get a job or research prospective clients. It has now become much more.“LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the…
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    Kneale Mann | Leadership

  • Accepted Behavior

    Kneale Mann
    28 Jan 2015 | 1:30 am
    8:13 Tuesday morningGlen is late again for the weekly sales meeting. It’s the third week in a row. He says there’s a lot going on in the morning with day care and school buses and making lunches for the kids and traffic. So the sales manager surveys the team and discovers four other members are dealing with similar issues. She carefully asks the entire team – so to not hinder those who don’t have kids – whether it would help if the meeting was moved to 8:30. Everyone agrees.8:42 Tuesday morning – four weeks laterGlen is late for the third time. What would you do as sales manager?
  • Snow Day Revisited

    Kneale Mann
    26 Jan 2015 | 2:30 am
    As the US East Coast gets slammed with another “storm of the century” we can reflect on two things – leadership and technology. I have a friend whose boss demands she is at her desk every weekday no later than 8:30am and cannot leave the office any earlier than 4:45pm. That may be helpful if you’re working on an assembly line but frankly I think it’s short-sighted.We are connected through email and mobile devices, webinars and virtual teaming technology, and if you look at the forward-thinking companies in the world, people aren't measured by the number of hours they spend warming…
  • Introverts vs. Extroverts

    Kneale Mann
    21 Jan 2015 | 3:00 am
    You may know that there seems to be a growing introvert movement going on at the moment. It’s not that there are more introverts in the world, but they seem to be speaking up for themselves which is a very good thing. There are books and seminars, and workshops and websites on introvert leadership, finding your inner extrovert, dealing with chatty people, navigating the business world in your own quiet way, etc.First, introverts aren't quiet. And they aren't one homogeneous group who share all the same traits. Clearly an extrovert gave them that label! A friend nailed it with one…
  • Inspiration Redefined

    Kneale Mann
    16 Jan 2015 | 5:06 am
    In her 2014 TEDTalk, Stella Young discussed inspiration in a frank, open and funny talk that may make you rethink your perspective.Sadly, Stella passed away suddenly last December. Watch this and let her inspire you, even though she may have claimed it was not her purpose in life.__________________________________________________________________Kneale Mann | People + Priority = Profit TED | Stella Young
  • What if?

    Kneale Mann
    13 Jan 2015 | 2:00 am
    Those are two fairly innocuous words put together to make a powerful question. It can lead us to possibilities and doubt, options and concern, but if we can park the negative for a moment and focus on the curious, let's see what happens. As an example, you may be looking at making a career change for a hundred different reasons. It could be financial, the situation, lack of advancement, a bad boss, etc. But you are not as happy as you think you could be if you stayed where you are now.Perspective changesIf you ask the question – what if I get a worse job? – that could keep you where you…
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    iMediaConnection Blog

  • Report: Fashion Events & Social Media: 4 Campaigns Analyzed

    Doug Schumacher
    29 Jan 2015 | 3:08 pm
    How does a fashion brand leverage a major industry event? This report analyzes the content strategies and tactics of four major luxury fashion brands during Milan Fashion Week. The following slides will reveal details about each brand’s posting calendar, social networks employed, engagement levels generated and the posts that made the biggest impact. Highlights Instagram is the dominant social network for live fashion events Only 1 of the 4 campaigns included posting to Facebook Posting for each brand is scheduled around their live fashion show
  • Big game viewers flock to social to engage with brands [Infographic]

    Katie Perry
    29 Jan 2015 | 6:00 am
    The Super Bowl is one of the biggest days of the year for brands, and one of the most-anticipated cultural moments of the year for consumers. This Sunday, you can expect that marketers will pull out all the stops to break through the clutter – whether that’s via big-budget TV spots, or timely social media content. According to new research from Crowdtap, The People-Powered Marketing Platform, most U.S. viewers will welcome these efforts. Per the study, 85 percent of people say they prefer the Big Game as it is now, ads and all, to one with no ads. Moreover, 65 percent of viewers said they…
  • Maybe You Deserve This Match

    Neal Leavitt
    28 Jan 2015 | 7:27 pm
    A number of years ago I was retained to provide marketing communications services for a San Diego-based dating site. Good concept, decent funding from private sources, number of stories generated across various media genres. Ultimately, however, it wasn’t enough. Competition was too fierce; site just wasn’t attracting enough eyeballs and the venture folded. Fast forward to 2015. Buddy of mine asked if I knew of any good dating sites as he was, to quote him, ‘back in the game.’ Told him I hadn’t been following the space for awhile but was curious to see how the industry had evolved.
  • Technology Drives Designs of Commercial Vehicles of the Future

    Anna Johansson
    28 Jan 2015 | 12:00 pm
    People are increasingly familiar with green housing, fuel-efficient personal vehicles, and innovative gadgets. In the background, however, companies are developing new designs for constructing vehicles and trucks. Surface transportation is the lifeblood of commerce in many nations, especially the UK. From transporting tourists and travelers to bringing goods into the marketplace every day, we all rely on the efficiency of commercial vehicles. Historically, the designs for these vehicles have not been particularly aerodynamic. Maintenance and use costs were high and we all paid higher prices…
  • Revitalize Your Retail Business Through Personalized Offers

    Bobby Emamian
    28 Jan 2015 | 10:48 am
    It's no surprise that people like personalized gifts. Would you rather receive a generic birthday card or a handwritten note? Most people would argue that the handwritten note has more meaning, whereas the generic birthday card feels a bit insincere. You’d think the same principle could be applied to marketing. Wouldn’t consumers rather receive advertising that personally speaks to them rather than a blanket audience? Yet, a recent study by Stanford University argues that consumers are skeptical of personalized offers and suggests that marketers and retailers send out more randomized ads.
 
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    Blog - Ganador

  • A litany of retail failures, and how to benefit

    Dennis Price
    26 Jan 2015 | 5:01 pm
    AKA: RIP Retail Australia (or not)It is easier to be pessimistic than optimistic, and one can find stats to support either view.But here is my take on the retail landscape:Average of 44 small businesses closing their doors each day, according to Australian Bureau of Statistics dataSmall business failures up 48 per centSales have been flat, like forever: The latest ABS Retail Trade figures show that Australian retail turnover rose 0.1 per cent in November, seasonally adjusted, following a rise of 0.4 per cent in October 2014.Online eating our lunch. Total online retail trade, in original…
  • Why people hate, and what marketers can do about it

    Dennis Price
    18 Jan 2015 | 4:51 pm
    I originally wrote this post the weekend before the Martin Place siege in December 2014. Then I decided not to post it because it may appear to be smar-ar$ed or insensitive. But then we had Paris 2015 with the Charlie Hebdo massacre and it seems it is a topic that must be addressed.The original title was: An Application of Rigidly Defined Uncertainty I published a draft framework recently that is designed to help organisations think about the future. In brief, I postulate that society of the future will function very much like a Caveman Society. The technology will be…
  • 11 Scientific Findings on Retail Pricing

    Dennis Price
    28 Oct 2014 | 2:29 pm
    This article summarise most important FACTS that you need to know about pricing in retailI don’t often do this, but this is the entire executive summary of a serious research paper on Pricing. The fact that I am doing this now, hopefully suggests that it is important. It is a little bit ‘dry’, so I have highlighted the ten most important findings in bold.Executive Summary by Ametoglu et al, 2010) on a paper titled “Pricing Practices: Their Effects On Consumer Behaviour and Welfare.”The pricing practices discussed in this paper are highly prevalent in today’s society. While…
  • The problem with good advice is...

    Dennis Price
    27 Oct 2014 | 11:43 am
    I served my national service in South Africa. All up spent 4 years of my life in uniform. By and large those years were wasted (another story) but I have always tried to seek out those secondary benefits, and one of them has stood me in good stead.When you train to go into battle and you are being ‘delivered’ to the site in the back of a troop carrier, you have to dismount while the vehicle is moving.The vehicle drives in a large circle and every ten meters or so. A soldier has to dismount and take cover while the vehicle continues. The speed is probably about 20km per hour, and as you…
  • Two of the most dangerous words in business

    Dennis Price
    26 Oct 2014 | 2:13 pm
    Complete the quiz below to test your familiarity with players in the retail market:Sportsgirl is just like… Bunnings is just like…Zara is just like…(Don’t skip this, because you will need your answer at the end of the post.)The answers are… whatever you want, I won’t be able to convince you otherwise, and this post is about why I can’t.Human being are innate pattern seekers. Our brains are wired to explain all the things we experience as quickly as possible because that best ensures our survival.Is that brown shape in the grass a snake or stick?The fastest way to do this is to…
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    FOLDEN.INFO eMarketing

  • Web of Things Initiative by W3C

    FOLDEN.INFO
    27 Jan 2015 | 4:44 pm
    The WoT (Web of Things) is gaining steam. The term describes the communications of devices of various kind. At the great consumer and b2b fairs the subject is present for some time already and it got a lot of attention at the CES lately. As it often happens on the internet standards are the precondition ...read more
  • Do Mobile Users prefer Apps or Mobile Sites?

    FOLDEN.INFO
    21 Jan 2015 | 3:39 pm
    The questions how users access the mobile internet seemed to be answered and has been covered chronological on this blog. At first mobile search engines have been the preferred way to access and find mobile content. Later and regarding usage time mobile apps replaced this way to access content on smartphones. Regarding the growing dissemination ...read more
  • Content Marketing Scoring and Success Factors

    FOLDEN.INFO
    16 Jan 2015 | 2:01 pm
    Content marketing will remain one of the most important online marketing tools in 2015. So it is a nice topic for the first blog post in the new year. Like it happens to social media marketing, which as all connects to content marketing by various points, evaluating the success of the content marketing is difficult. ...read more
  • Podcasting is booming

    FOLDEN.INFO
    20 Dec 2014 | 3:17 am
    Podcasting, downloading multimedia files via a news feed, is booming. A first high podcasting had in the year 2000, when it has been invented. This invention led to products like the most popular iPod by Apple. Then and by the development of social media and other alternative sharing tools it became calmer. But podcasts never ...read more
  • YouTube Influencer Marketing Service

    FOLDEN.INFO
    12 Dec 2014 | 4:51 am
    To place a video advertising various ways exist, common video averts at all or e.g. product placements. To make a product placement or to place a sponsoring message the direct contact to a channel is necessary. This may happen by contacting a channel or via content networks. A rather new option to video is realized ...read more
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    Logo Design Blog

  • The secret behind building a successful brand

    Ben Johnson
    14 Jan 2015 | 2:13 am
    It doesn’t matter if you are a big or small company. Your digital presence matters, it builds your brand.  Your viewers can easily get lost in a plethora of other brands or companies offering the same services or products as you. So the secret behind getting eminent success is to have proper digital branding, which  [ Read More ]
  • How to go about the logo maker for your business

    Ben Johnson
    20 Nov 2014 | 1:58 am
    When you need a logo and a brand identity for your business, then there a few options you might want to consider how you will go for a logo maker for your business logo. Your brand identity earns recognition in the competitive market and gains positivity for the business. Many organizations strive to have such  [ Read More ]
  • Economical Companies for Logo Design

    Ben Johnson
    7 Nov 2014 | 3:29 am
    If you belong to the UK, US or Australian Region; try searching for these terms cheap logo design or logo design company, and you’ll find logoinn (a five star design company) or a digital design company or any page ranging from the first or within the first five pages on Google. Logoinn is a genuine  [ Read More ]
  • Are circular logo designs more popular than rectangular designs?

    Ben Johnson
    7 Nov 2014 | 2:08 am
    I have been a logo maker since the past decade and have been working in various vicinities for the design industry, and I suppose that mostly circular logo designs are remembered easily, or get a higher recall value, if compared with rectangular designs, but this is only my analysis, and is not 100 %. Notice  [ Read More ]
  • Reinventing the Rules of Logo Design

    Ben Johnson
    31 Oct 2014 | 4:07 am
    Sometimes the only difference between the success and failure of the business is a memorable logo which straightaway wins the hearts and minds of the consumers and a poor logo which fails to give away any impact whatsoever. A snappy logo is the one which businesses want to connect with the target customers strongly and  [ Read More ]
 
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • Jim Clancy, CNN And Corporate Social Media Policy: Lessons

    yinkaolaito
    18 Jan 2015 | 12:04 pm
    Few days ago, Jim Clancy’s 34 years great service with Cable Network News (CNN) came to an abrupt end. The nature of his exist gives much room for lots of questioning and probing. While Jim Clancy and CNN  owe no one apology with regards to what transpired in between the line, but as a curious […]
  • Best advice for employee social media use during General election 2015

    yinkaolaito
    14 Jan 2015 | 7:31 am
    We are in the 21st Century but corporate behaviours and policies of many organizations still point us back the 19th century. Dictatorship,command and control is still having its ways through background doors. We want to show we are here in the new, dynamic century, but we will rather want to hold on to the ways […]
  • 11 reasons why you cannot ignore digital tools in 2015

    yinkaolaito
    23 Dec 2014 | 3:37 am
    Digital tools are here to stay. There is a whole lot of wisdom in it if we quickly engage them at both personal and corporate level. It is increasingly difficult for any one to ignore social tools. In previous  article we decided  for once to go with the naysayers by helping them to feel cool […]
  • 6 reasons why I hate digital media tools & why you…

    yinkaolaito
    22 Dec 2014 | 2:16 am
    With digital media tools, it is not all about success stories. We cannot deceive ourselves that it is all about success. Nothing short of this will be one-eyed view perspective. I have been asked by someone why I am always pushing only the right side of the tool?  I do understand and agree but my […]
  • 5 attributes of Titanic digital community,brand and their challenges

    yinkaolaito
    17 Dec 2014 | 2:08 am
    Remeber Titanic- the Royal Mail Ship ‘RMs Titanic’, that big British ship, a passenger liner, that sang and killed all its passengers in North Atlantic Ocean  on April 15, 1912?. Even if most of us were not born as at that time, we have had cause to watch the movie produced. From what we learnt, […]
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    SoV-Share of Voice

  • Seven Lessons from a 2-Year Old Startup

    marksilva
    22 Jan 2015 | 2:42 pm
    Seven lessons and axioms acquired building a startup in the past two years. Continue reading →
  • Impressions from TechCrunch SF Hackathon Part 2

    marksilva
    9 Sep 2012 | 6:29 pm
    TechCrunch hosted a hackathon before the 2012 TechCrunch Disrupt in SF this weekend.  Part one of this post deals with Hackathon logistics and presentations; Part 2 will be some quick thoughts on some of the ideas presented. Here are some of the overall impressions … Continue reading →
  • Impressions from TechCrunch SF 2012 Hackathon Part 1

    marksilva
    9 Sep 2012 | 5:14 pm
    TechCrunch hosted a hackathon before the 2012 TechCrunch Disrupt in SF this weekend. Wanted to push out some quick impressions for both the companies that demo at Hackathons as those looking to host/participate in future hacks. Part one of this … Continue reading →
  • Rant: Responsive Design vs. Mobile First

    ethnoinsight
    18 Aug 2012 | 8:01 am
    Most marketers and agencies use "Responsive Design" as the euphemism for stretching production dollars to "build once" and use-many times to deliver their websites to any device including smartphones and tablets. They take credit for being "Mobile optimized" and check the box for their "mobile strategy" execution. And, in my opinion, that's where they fail. "Mobile first" and optimization is about a thoughtful exploitation of the mobile platform, context and utilities along with new consumer behaviors to win. At a minimum companies need to purse the "And" strategy of "Mobile First" and…
  • Weekly Roundup 8/7/12

    ethnoinsight
    10 Aug 2012 | 5:46 pm
    Last week’s focus turned an eye to finding your tech-soul and investing in others as they find theirs:  Pre-IPO companies with big valuations The decade of the angel investor. Google Developers interview with Kevin Rose looking at start-ups, teams,  and … Continue reading →
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    Free Sales & Marketing Magazines and Downloads from alltop.tradepub.com

  • The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest

    29 Jan 2015 | 1:20 pm
    The Essentials of Marketing Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing related decisions.The following kit contents will help you get the most out of your Marketing research:The Social Marketer's Guide to Pinterest5 Ways to Integrate Social Marketing Across Marketing ChannelsThe Business Value of Creating Exceptional Digital Experiences8 Things Influencers Can Do for Your BrandRequest Free!
  • 2015 Sales Success Kit FREE Now for a Limited Time!

    29 Jan 2015 | 1:20 pm
    America's #1 salesman shows you how to send sales soaring. The eBook focuses on field-proven strategies for selling:Stop thinking like an employee and start thinking like an entrepreneurSurround yourself with positive peopleKnow your product, yourself, and your clientUnder-promise, over-deliverTurn problems into opportunitiesThis exclusive kit offers a wide range of Sales resources and research for Sales professionals:52 Weeks of Sales Success, 2nd Edition eBookTo ERP or Not to ERP in the Mid-Market: Simplifying an Important Decision6 Steps to Cutting High Fuels Costs on Your Company…
  • Business Online Visibility and Analysis Report

    29 Jan 2015 | 12:20 pm
    Research has shown nearly 75% of people lose trust in a brand if their online listings are incorrect. In this custom report you'll receive:Listing Presence which provides a summary of online listing found for your businessReviews that show what is being said about your business and from what sourcesA Social Performance summary of likes, dislikes, followers, posts, tweets, etc.A Website User Experience detailing the overall performance of your website on mobile and desktop environmentsRegister for your Business Online Visibility and Analysis Report to discover how you can guarantee your…
  • The Essentials of CMO's Free Kit

    29 Jan 2015 | 8:50 am
    The Essentials of CMO's, brings together the latest in information, coverage of important developments, and expert commentary to help with your CMO related decisions.The following kit contents will help you get the most out of your marketing research:Request Free!
  • The Essentials of Online Marketing - Free Kit

    29 Jan 2015 | 8:50 am
    The Essentials of Online Marketing, brings together the latest in information, coverage of important developments, and expert commentary to help with your Online Marketing related decisions.The following kit contents will help you get the most out of your Online Marketing research:Request Free!
 
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    Blog

  • Buyersphere 2015 has arrived!

    21 Jan 2015 | 8:46 am
    The Buyersphere Report has become established as one of the most eagerly awaited annual research projects in the B2B space. The reason is simple. It doesn’t tell you what marketers think: it tells you what buyers do. And the latest Report is out now!
  • What’s your logo worth?

    19 Jan 2015 | 6:14 am
    A logo is a symbol used to represent your company, so that your products or communications are quickly recognisable as being yours.
  • What was predicted for 2014? The final word of the year from Base One

    23 Dec 2014 | 8:30 am
    We were going to put together a blog with our predictions for 2015. But then others did the same and we certainly didn’t want to look like we were duplicating the rest.
  • Minority Report-style policing?

    17 Dec 2014 | 6:45 am
    An article in Monday’s ComputerWeekly.com talked about how three-quarters of UK citizens believe that allowing police officers access to more digital technology will improve frontline policing.
  • Three Signs your Brand Needs a Facelift

    10 Dec 2014 | 2:44 am
    Your brand is every single thing you do and say that influences how people perceive you, so it absolutely needs to be at the centre of your business.
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    On Social Marketing and Social Change

  • Asking Questions About Education Innovation and Reform

    Craig
    24 Jan 2015 | 4:04 pm
    The reform of education - it’s products, policies, processes and people - poses all kinds of wicked problems, from what should (and should not be) in curricula, to how classes and schools are designed to achieve better outcomes for students and parents, how success is measured, and what the role of school personnel are in this most modern of ages. Innovations are widely touted, but few seem to be broadly adopted. Top-down approaches are rarely swapped out for more bottom-up processes (see these examples from the BIF Student Experience Lab for some exceptions). In over 4 decades of work in…
  • Webinar on Community-Based Prevention Marketing

    Craig
    22 Jan 2015 | 1:19 pm
    Can social marketing be used in community settings? Involve real people from the community? Focus on more than just individual behavior change? The International Social Marketing Asoscation's (iSMA) webinar series continues with several of my colleagues from the Florida Prevention Research Center (FPRC) at the University of South Florida College of Public Health talking about the evolution of community-based prevention marketing practice and research. The dates and times are: Time One: Thursday, January 29 at 10:00 am Pacific Standard Time/ 1:00 pm EST / 6:00 pm UTC+0 (GMT). Time Two:…
  • The Best of Social Marketing in 2014

    Craig
    14 Jan 2015 | 9:20 am
    Keeping up with the evolution of social marketing research and practice can be a tough problem. To help you out, this is my fourth annual review of papers that document in the peer-reviewed literature how the field is developing (here are the links to the 2011, 2012, and 2013 selections). I do not consider papers published in our two journals, the Journal of Social Marketing and Social Marketing Quarterly, as I presume that people are looking at them already. I am also interested in how social marketing is presented outside our immediate orbit.One of my priorities in reviewing the work is how…
  • Most Popular Articles of 2014: On Social Marketing and Social Change

    Craig
    5 Jan 2015 | 11:52 am
    Thank you to the over 35,500 people who have visited this blog over the past year. I am really delighted that you come from all over the world. In 2014, about ⅓ of unique visitors came from the US, followed in the top ten by Great Britain (UK), India, Australia, Canada, Philippines, Malaysia, Nigeria, South Africa and France (and then another 179 other countries). What brings people to this blog? Searching for information or a solution to a problem has a lot to do with it. But whether you are an email subscriber, get a RSS feed, follow new posts on social media (Twitter and LinkedIn), or…
  • Marketing that Improves the Practices of Health Care Professionals

    Craig
    26 Nov 2014 | 9:08 am
    Health care professionals (HCPs, that includes dentists, nurses, pharmacists, physicians and physician assistants among others) receive too little support in changing their practices, processes and policies to improve the health of their patients. In many cases they are simply given clinical recommendations to follow and are viewed as passive ‘channels’ to provide ‘authoritative and credible’ information to their patients. I talked about this as a ‘swamped channel’ in Pediatricians Drowning in Advice and noted a study that documented 162 separate pieces of verbal advice…
 
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    Digital Examples

  • 'Click to Reveal' pictures on Twitter

    29 Jan 2015 | 8:14 am
    I'm not quite sure how this is done, but click on this tweet from Sky Atlantic - then click on the picture, and you'll see it change.OriginalAfter clicking:Great effect!  See it for yourself hereAnother example hereUpdate - The guys at Tommy know how it's done:  "If you saw this clever tweet from @skyatlantic and wondered how it was made, it was done with a transparent PNG @twitter has a white background and the picture viewer has a black background"
  • Snapchat's Discover

    28 Jan 2015 | 3:05 am
    Yesterday Snapchat launched their new 'Discover' feature - daily stories from a collection of media partners, including Yahoo News, Mail Online, Cosmopolitan, Vice, MTV, Comedy Central, CNN and more.When you open the tab and tap on an icon, you get about 5 stories - swipe down to get more of the story, from right to left to get a new story, and up to close.Stories can include video or text.  The Yahoo News feed, of example has Katie Couric presenting news stories.  Items are quite 'tabloid' - the Mail has stories about The Kardashians, and also US-focussed - the New York blizzard…
  • Air France's Upgrade Challenge

    27 Jan 2015 | 10:16 am
    Economy passengers could play a 'Fruit Ninja'-style game while waiting for their flight at Asian hubs for Air France. - winners got a seat in the new business cabin. It's a nice stunt, and clearly they had the flexibility only to let people play when there was spare capacity.But... Just one seat?  So you have to leave your friends behind?
  • McDonalds - Signs

    23 Jan 2015 | 9:02 am
    This was much more emotional than I expected it to be -You can see some of the individual stories behind the signs on their Tumblr hereE.g. -“We currently support our local community by providing some of our most loyal customers with a 10% discount and appreciation weeks a couple times a year,” said owner-operator Luke Humbard. “During those days we offer free desserts and make sure to tell them we appreciate them coming to us on their thirty minute lunch breaks. What prompted the message was a press conference that signaled a factory line might be moving out of the city of Toledo. This…
  • Gillette uses Tinder to show that women like well-groomed men

    21 Jan 2015 | 2:53 am
    Gillette has done some research with Tinder to show that women prefer men with well-groomed facial hair over more unkempt ones.(This has been done before - anti-smoking charity ASH did a similar thing last year to show that smoking is a turn-off)Tinder was able to analyse 100,000 men's profiles, first taking ones with 'hairy, unshaven photos' and then ones with 'well groomed' ones, and found out that well groomed men got 37% more matches.See the full site ShaveTest here - with lots of shareable images.I'd love to know if money changed hands for this trial!  I also think it's interesting…
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    Idaho Ad Agencies

  • Job Opening: Graphic Designer/Art Director

    Brian
    26 Jan 2015 | 7:52 pm
    An unnamed “long-established downtown agency” in Boise is looking for a Graphic Designer/Art Director. From the post on Craigslist: We’re a long-established downtown agency and we’re getting busy. We’d like to see what kind of design talent might be ready for a change of scenery and the chance to do some great work. Your past work should include a significant amount of brand design and interactive. Advertising and motion graphics experience are a plus, but not mandatory. Please reply with a link to your portfolio and a cover letter that tells us what you’re…
  • IdahoRadioNews: New Year Notebook

    donday
    2 Jan 2015 | 10:36 am
    Haven’t checked in with any Idaho Radio News notes in a while – since nothing truly earth-shattering has happened in a bit, but there are a variety of notes of interest. (Or maybe I just felt I needed to create some content since I ran into Brian a bunch in Phoenix at the Fiesta Bowl and felt guilty for not blogging in months. You decide.) Courtesy Ken Bass via Facebook New sea for Bass: Another Boise radio-dial fixture, Ken Bass, is making a trade. Bass will no longer work the wakeup shift on Journal’s KRVB/94.9 The River. Instead he will work afternoons at the station.
  • Spend Drake Cooper’s money

    Brian
    18 Dec 2014 | 5:06 pm
    Seriously, you can help spend Drake Cooper’s money. Well, donate it to the Idaho Food Bank, that is. Here’s the deal. Drake Cooper, through Ponywolf, has created Bad Company Party. As they described it, “This year we’ve gamified the annual company get together so you take the reigns and turn the booze filled, table dancing, office gossiping company party into something good for others.” Now, for the spend Drake Cooper’s money part… “For every share of Bad Company Party, Drake Cooper will donate $1 to the Idaho Food Bank up to a total donation of a…
  • Job openings at Drake Cooper

    Brian
    15 Dec 2014 | 4:43 pm
    Drake Cooper in Boise is looking to add to their team — specifically, they’re looking for a Junior Developer and Digital Project Manager. From the job listings: Junior Developer We are looking for a Junior WordPress/PHP developer who is dedicated to their craft, writes code that they are proud of, and can hit the ground running. We need this person to write beautiful code in a timely and scalable way that improves the code-base of our products in meaningful ways. This person will be a part of a digital team that is responsible for all aspects of the ongoing development from the…
  • Client-side job openings: Western Power Sports

    Brian
    15 Dec 2014 | 9:50 am
    Western Power Sports in Boise — one of the fastest growing wholesale distributors of aftermarket powersports parts, apparel, and accessories — is looking to grow their marketing / advertising department. They currently have two openings: Junior Graphic Designer – Marketing Summary WPS is currently seeking a talented, motivated Jr. Graphic Designer with ambition to design a variety of creative projects. The ideal candidate is enthusiastic with the flexibility and focus to multi task in a fast paced creative environment. He or she will be confident with design principles,…
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    Creativity Unbound

  • Real Beauty VS Charlotte McKinney’s breasts

    edward boches
    27 Jan 2015 | 9:28 am
    Advertising is filled with contradictions. One day you can read an Ad Age article on the best advertising of the 21st century and learn that Unilever’s Dove emerges the winner for actually changing consumer notions about beauty with its inspiring Real Beauty campaign. A few days later in the same magazine you can ogle Charlotte McKinney and her apparently naked bouncing breasts, recruited to metaphorically represent and sell a hormone free burger for – surprise – Carl’s Jr. It appears that women with wrinkles, imperfect bodies, and no photo shop adjustments can help a beauty brand…
  • Will Super Bowl ads ever live up to the hype?

    edward boches
    25 Jan 2015 | 8:48 am
    I teach advertising. I watch advertising. I even like advertising. When it’s good. And if it’s not all that advertising-like. So of course I look forward to the Super Bowl. And of course I’m inevitably disappointed. So how can that be? Isn’t the Super Bowl supposed to showcase the best that advertising has to offer? The strategic imperative, whether officially written into the brief or not, asks agencies to create something that critics and viewers alike will love. There’s pressure to trend on Twitter. And kudos should the spot find itself atop the USA Today’s rankings on Monday.
  • Talent imitates, genius steals. And then it remixes.

    edward boches
    7 Oct 2014 | 5:59 pm
    Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digital Age from edward boches The good folks at Biogen Idec asked me to speak at a gathering of international marketing folks this week. Admittedly I know little or nothing about bio-tech or pharmaceuticals. So rather than faking it, I talked about something I do know about. Creativity: having ideas, inspiring ideas, dissecting ideas. It was only a few years ago when creative was a word used to describe the art and theater students who kept to themselves in high school. Or people who had no money and lived in lofts,…
  • Creativity for the digital age in six minutes

    edward boches
    26 Sep 2014 | 6:53 am
    Creativity for the digital age in six minutes. from edward boches Boston University COM PR professor Amy Shanler asked me to present “how to be creative” in six minutes for a “speed dating” like session for her PR students. If being creative isn’t already enough of a challenge, trying to explain how to do it in six minutes. Obviously it’s something I think about a lot in a never ending attempt to inspire students who are eager to create, invent, and make stuff that’s interesting. But we all know that you learn and improve by doing, not be listening…
  • Is Apple getting closer to a post-Jobsian voice?

    edward boches
    30 Aug 2014 | 7:19 am
    This morning I got an email from Peter Burrows, a senior writer for Bloomberg/Businessweek. Peter writes regularly about science, research, tech, Silicon Valley and Apple. We talk about the latter every now and then. Peter’s latest query asked whether I thought Apple’s most recent commercials were any indication that the company was getting closer to a post-Jobsian voice. I sent Peter a note, and thought I’d share my answer here. After all, everyone likes to talk about Apple and its advertising. Short answer: perhaps getting closer, yes. Apple has always been about…
 
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    Marketing Java | Web. Social. Marketing.

  • Evernote is EverAmazing

    Caitlin Rezac
    28 Jan 2015 | 7:30 am
    Are you using Evernote? If not, I suggest you sign up this very second! It will be one of the best choices you’ll make in 2015, guaranteed. It’s an extremely powerful, yet simple tool, that will transform the way you do business and surf the web. (As a side note, this is not a paid advertisement and I’m not receiving any kind of incentive for bragging about the awesomeness that…       
  • Small Business Spotlight: Curating the Cool

    Caitlin Rezac
    22 Jan 2015 | 10:33 am
    I had the pleasure of speaking with Z Robison, the owner of Curating the Cool. His background is as diverse as the collection of items in his store. Before opening the shop, Z was the Assistant Dean of Admissions at Naropa University in Boulder. In college, he dabbled in limo driving and retail management and started a business selling Beanie Babies. (Fun fact: profit from the stuffed collectibles paid for…       
  • Embrace Your Inner Ninja: Productivity Tips for an Awesome Year

    Caitlin Rezac
    15 Jan 2015 | 7:30 am
    As you settle into 2015, and the holiday cheer wears off, you realize that in this new year you still only have 24 hours in each day. Do you ever feel like there just isn’t enough time to get everything done? The busy entrepreneur has a mile-long list of business tasks, on top of all of the personal things that must be managed to keep afloat. That’s why today, I’m…       
  • Google’s Getting Smarter: So Should Your Marketing

    Caitlin Rezac
    7 Jan 2015 | 7:30 am
    New Algorithms Change the Content Tide If you’re preparing for a turbo-charged year, there are some very important items to keep in mind when it comes to marketing. Last week, I talked about the importance that Google places on mobile-friendly websites. In 2014, the search engine giant also implemented some significant algorithm updates. They’re striving to improve user experience by focusing on high quality, authoritative content that is relevant to…       
  • Resolve to Be Mobile-Friendly in 2015

    Caitlin Rezac
    30 Dec 2014 | 10:14 am
    Hopefully, as the year comes to a close, you’re reviewing your marketing strategies. Are you on top of your social media but lack a nice website? Or, do you have a beautiful webpage that’s not-so-pretty when it appears on a mobile device? If you’ve been ignoring mobile optimization, it’s time to snap out of it! In 2015, having a mobile-friendly website is not an option, it’s a necessity, if you…       
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    Marketo Marketing Blog

  • The Changing World of Marketing by The Economist Intelligence Unit & Marketo

    Mike Moeller
    29 Jan 2015 | 5:30 am
    Author: Mike MoellerIf you think that marketing has been transformed in the past five years – you ain’t seen nothin’ yet—in fact, hang on to your hats. For the past three months, Marketo and the Economist Intelligence Unit have teamed up to uncover exactly what is on the minds of the marketers around the world, and where they think marketing is going. Here is a quick snapshot of what we discovered: The marketing organization needs to change The marketing organization needs to invest in developing and adding digital marketing and customer engagement skills Managing the end-to-end…
  • How to Integrate Social Media and Blogging from The Art of Social Media

    Guy Kawasaki
    28 Jan 2015 | 5:30 am
    Author: Guy KawasakiIdeas that spread, win. ~Seth Godin A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other. The trick is to use a blog to enrich your social media with long-form posts and to use social media to promote your blog. I recently did a live webinar event with Marketo about The Art of Social…
  • A Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing

    Sanjay Dholakia
    27 Jan 2015 | 7:30 am
    Author: Sanjay DholakiaAs we reach our final interview in a series of conversations the EIU has held with six visionaries on the next era of marketing, I hope you’ve learned as much as I have along the way about the importance of finding a truth and sharing it, judging your brand as you would judge a healthy relationship and the power of narrative. This week, we sit down with Gavin Heaton, digital strategist for IBM, Fujitsu, and McDonalds, and now the founder of the Disruptor’s Handbook, a network that helps companies unlock the potential of disruptive business models. In this interview,…
  • MarTech Momentum Continues into 2015

    Lou Pelosi
    26 Jan 2015 | 5:30 am
    Author: Lou PelosiA number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. My answer—not yet, and I don’t think we should expect it to in 2015. By almost any measure—including the growth in the number of companies focused on selling to marketers and the number and size of investments flowing into this category—the story remains as it has been over the last several years…MarTech is hot. Organizations large and small are adopting more marketing technology to identify, engage, acquire…
  • Traditional vs. Digital: The Super Bowl Ad Grey Space

    Shanna Cook
    22 Jan 2015 | 5:30 am
    Author: Shanna CookWho wants to, or better yet who can afford to, spend $4.5 million on any one line item in their marketing budget? But that is the price of a 30 second TV commercial spot during this year’s Super Bowl. It could be argued that it’s less of a football game and more of a game for marketers; it’s the one television event of the year where people tune in and turn up the volume during commercial breaks. Yet, with the advent of digital media and the shift toward hyper personalized marketing, does it still make sense to mass market? The dividing line has been drawn—where do…
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    adverlicious

  • Vacheron Constantin “Patrimony” 300×600

    James A. Gardner
    22 Jan 2015 | 8:27 pm
    Tags: 300x600, Clothing and fashion, Consumer goods, jewelry, luxury, Vacheron Constantin, watch Hey! We've got ads that are similar to this one: Bulgari Octo “Eternal Values” 300×600 Cartier “Rotonde de Cartier Mysterious Double Tourbillon” 300×600 Burberry “The Britain” 300×600 Tudor Heritage Black Bay “Watch Your Style” 300×600 Michael Kors “Jetmaster Automatic” 300×600
  • Emirates SkyCargo “No Compromise” 300×250

    James A. Gardner
    22 Jan 2015 | 8:23 pm
    Tags: 300x250, Airlines, Emirates, Travel and leisure Hey! We've got ads that are similar to this one: Emirates “Need A Power Nap?” 300×250 Emirates “Speak Bostonian” 300×250 Emirates “Boston To Dubai” 300×250 Emirates “Boston To Dubai” 300×250 Emirates “Hello Dubai” 300×250
  • Volkswagen (VW) Touareg “Brakes That Brakes For You” 300×600

    James A. Gardner
    17 Jan 2015 | 2:19 pm
    Tags: 300x600, Automotive, SUVs, Volkswagen, Volkswagen Touareg, VW, VW Touareg Hey! We've got ads that are similar to this one: Volkswagen (VW) 2011 Touareg “Just Your Signature” 300×250 Volkswagen (VW) Touareg “You Could Get Lost” 300×250 Volkswagen (VW) 2011 Touareg “Not An SUV” 300×250 Volkswagen (VW) 2011 “All New” Touareg 300×250 Volkswagen (VW) Tiguan “Meet Tiguan” 728×90
  • Nest Dropcam “Solves Mysteries” 300×600

    James A. Gardner
    17 Jan 2015 | 2:16 pm
    Tags: 300x600, Dropcam, Nest, Nest Dropcam, Technology
  • Goldman Sachs “Progress Is” 300×600

    James A. Gardner
    17 Jan 2015 | 2:13 pm
    Tags: 300x600, All others, corporate branding, Financial services, investment banking, Public relations Hey! We've got ads that are similar to this one: Goldman Sachs “Progress Is” 300×600 Goldman Sachs “Progress Is” 300×250 Goldman Sachs “What’s the Impact” 300×250 BMW Group “Meet The Visionary” 300×600 Lockheed Martin “Most Feared Aircraft” 300×600
 
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    Sparks

  • Consumerism, language and the changing world of health care brands

    Eric Brody
    21 Jan 2015 | 6:00 am
    It’s our belief that to thrive in the future, healthcare system and hospital brands need to think, act and compete like consumer brands. While in the past, providers were able to be driven by what was best for them, future success calls for rising to the challenge of delivering what’s...
  • The why and how of great brand names

    Eric Brody
    20 Jan 2015 | 8:14 am
    For most people, the extent of the time they think about names doesn’t go much beyond life’s special occasions, e.g. when you looked at your newborn son or daughter for the first time, or when you brought a new kitten or puppy home for the kids. But if you’re even...
  • Agile brands need agile brand marketers

    Eric Brody
    12 Jan 2015 | 6:55 am
    There’s a lot of talk these days about “agile brands.” These are brands that are quick on their feet and able to meet consumers on their terms – wherever, whenever and however they want. But agile brands only get that way with agile and brave brand marketers at the helm....
  • Health system and hospital marketing in 2015

    Eric Brody
    5 Jan 2015 | 11:05 am
    In case you didn’t see it, here’s a good article on HealthLeaders Media – 5 Resolutions Every Hospital Marketer Should Make in 2015 – written by Marianne Aiello. She looks back at some of the strongest hospital marketing initiatives accomplished in the past 12 months and translates those into resolutions...
  • Choosing to be “Great By Choice”

    Eric Brody
    30 Dec 2014 | 8:59 am
    I just finished reading Great By Choice by Jim Collins (author of Good To Great) and Morten T. Hansen. Here’s the last paragraph of the Epilogue: We are not imprisoned by our circumstances. We are not imprisoned by the luck we get or the inherent unfairness of life. We are...
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    Marketing Donut feed

  • Switching email providers? Read these seven key tips

    amirjirbandey
    25 Jan 2015 | 4:00 pm
    There are many reasons that businesses make the jump to a new email service provider; a growing contact list, a new budget or the need for new features. But whatever the reason, a switch can also be an excellent opportunity to re-evaluate your current sending processes and improve your deliverability. If you’re thinking about switching email service providers, here is a useful checklist to make the transition as smooth as possible so you can spend less time stressing about the migration and more time on email marketing. 1. When you create an account with a new email service provider, make…
  • Entrepreneurial talent overlooked in large firms

    23 Jan 2015 | 1:34 am
    The majority of people aged 25-34 want to set up their own business and many feel that their entrepreneurial talents are unappreciated in their current jobs. New research for accountancy firm EY conducted by Censuswide polled 1,000 business professionals and found that 68% of 25-34 year old professionals – so-called “millenials” – aspire to set up their own business. However, fewer than a third (29%) of workers from large firms described their workplace as having an “entrepreneurial and innovative culture”. And less than half (48%) of employees said they can achieve their career…
  • Cameron unveils new cyber crime measures

    23 Jan 2015 | 1:33 am
    Prime minister David Cameron has unveiled a number of new tools to help UK businesses defend themselves against cyber crime. It comes as the government also announced new support for UK cyber security firms that want to trade overseas. Cameron has announced the appointment of Andy Williams, a new cyber security envoy, who will help British small businesses and first-time exporters in the cyber security field to promote their business interests in the US. The UK cyber security sector is worth over £6 billion, employing 40,000 people. UK cyber security exports increased 22% from £850 million…
  • Signs of slowdown behind positive job figures

    23 Jan 2015 | 1:32 am
    The number of people out of work in the UK continues to fall, according to the latest figures from the Office of National Statistics. However, there are also worrying signs that the economy could be slowing. In the three months to November, the number of people out of work in the UK fell by 58,000 to 1.91 million, the lowest level for more than six years. It means unemployment is now at 5.8% of the adult working population. David Kern, chief economist at the British Chambers of Commerce (BCC) said: “These figures again confirm that the UK labour market remains a key strength for the UK, but…
  • The cost of UK retail theft reaches new high

    23 Jan 2015 | 1:31 am
    The impact of theft on UK retailers has reached its highest level in a decade according to the latest Retail Crime Survey. Published by the British Retail Consortium (BRC), the survey shows that although the number of incidents of crime has fallen by 4%, the average value of each theft in-store increased by 36% to £241 per incident, up from an average of £177 the year before. Altogether, there were an estimated three million offences against UK retailers in 2013-14, directly adding £603m to their costs. In addition, the survey shows that there were 32 incidents of violence and abuse per…
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    9 INCH MARKETING

  • Nine Inch Resiliency Thoughts

    Stan Phelps
    12 Jan 2015 | 1:37 pm
    This is a guest post from Eileen McDargh: The average distance from the brain to the heart is nine inches. Stan has made a great contribution to customer and employee retention by focusing on how to win not only the minds but the hearts of these stakeholders. It is no […]
  • Purple Goldfish Hall of Fame Class of 2014 announced

    Stan Phelps
    23 Dec 2014 | 5:42 pm
    Each year I recognize nine companies that embrace the concept of signature added value. These little extras are called a purple goldfish. Here is an updated Slideshare with the class of 2014: These Hall of Famers are purple goldfish. A purple goldfish is your one (or more) […]
  • Want a Job at Google? Why it’s Almost Ten Times Harder Than Getting into Harvard

    Stan Phelps
    29 Sep 2014 | 12:36 pm
    This post by Stan Phelps was originally featured on Forbes: It’s almost ten times harder to get a job at Google than it is to get into Harvard.  With more than two million applicants a year, it seems like everyone wants to work at the search giant. Is […]
  • The Impact of The Hollywood Model on the Social Age Workplace

    Stan Phelps
    23 Sep 2014 | 11:17 am
    Guest post by co-author of “A World Gone Social” Ted Coiné: Social Age employment is an entirely different animal from what we all grew up with: the Industrial Age myth of lifetime employment within very large corporations. Specifically, we call that myth the “40-40-40 Plan” where we as […]
  • Heroic Customer Service by Senior Executive Anjali Kumar at Warby Parker

    Stan Phelps
    3 Sep 2014 | 2:47 pm
    This post was originally posted on Forbes: Does the senior team at your company talk about superior service and the importance of going the extra mile for customers? If so, how many actually walk the talk? To steal an immortal line from the former Texas governor Ann […]
 
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    Chiefmarketer

  • 3 Ways to Linking Online and Offline Customer Experiences

    admin
    29 Jan 2015 | 8:34 am
    According to a McKinsey analysis, Amazon has put intense pressure on retailers’ top and bottom lines by maintaining prices that are 13% to 20% lower than those of an average retailer, an assortment 17 times larger, and a cost base that is three to four percent lower. Retailers such as Macy’s and Bloomingdales are counter-attacking by investing in new and innovative engagement and delivery mechanisms. As a result, the traditional lines between offline and online are blurring, bringing the two worlds together like never before. Innovative use of technology and new delivery models are…
  • Kicking Super Bowl Spots Far Beyond the End Zone

    Patricia Odell
    29 Jan 2015 | 7:45 am
    It’s no longer just about “the spot,” the Super Bowl spot that is. It’s about how marketers are using that spot to take advantage of the expanding opportunities digital and mobile platforms are offering to extend the excitement and sharing of the spot far beyond just the 3-hour game. David Burfeind, chief knowledge officer at The VIA Agency, a full-service marketing, advertising and digital agency, shares his thoughts on how to get it right. CM: How can in-game advertisers best use the second screen to augment their buy beyond the game? BURFEIND: Marketers should focus on how to…
  • Super Bowl Round-Up: GoDaddy’s Misstep, Mercedes Cuts Loose

    Patrick Gorman
    29 Jan 2015 | 5:26 am
    We’re just days away from the kickoff of Super Bowl XLIX in Arizona and while sports talk shows are droning on about under-inflated footballs, the Chief Marketer team is bringing you hot takes on the really important stuff–Super Bowl marketing campaigns! The week leading up to the big game has been a busy one, with one ad already yanked from the airwaves, and several big brands unveiling their big Super Bowl commercials. Here’s a look at what’s happened; enjoy the game (and the ads)! GoDaddy pulled its Super Bowl ad after a public uproar this week, according to this…
  • Viral Share Goes Wild on Facebook

    admin
    28 Jan 2015 | 11:14 am
    If you didn’t already know—or suspect—Facebook reigns supreme when it comes to viral share and the stats prove it. Also included here are other interesting facts related to viral share and Facebook’s mobile phone audience. This quick pick gives you the latest stats to keep you up-to-date and show your smarts at the next digital management meeting. You may also find this Special Report of interest: Video Goes Viral The post Viral Share Goes Wild on Facebook appeared first on Chiefmarketer.
  • One Simple Reason Differentiates Wal-Mart from all Others

    admin
    28 Jan 2015 | 10:34 am
    Wal-Mart has long been a double-edged sword for brands, agencies and distributors hoping to do business with the massive retailer. It’s a stickler on shelf space, in-store promotions and sampling events brands and agencies would like to execute, but if they get in, they’re likely golden. This author lays out the differences between great retailers—Wal-Mart and Costco—and average retailers. He discusses the one simple reason that both fall into the “great” category, as well as how Wal-Mart’s ad dollars compare to competitors and how Costco spends just about nothing on advertising…
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    DigitalMarketingLab

  • The Big Digital Trend of 2015: Fusing Consumer Data with Digital Activities

    Teresa Sperti
    17 Jan 2015 | 10:19 pm
    As each year comes to a close and we launch into a new year – the prediction articles roll off the production line and this year is no different. The internet of things, wearables, iBeacons are just... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Alternative budgeting processes to drive greater digital investment

    Teresa Sperti
    7 Dec 2014 | 12:49 am
    Whilst digital has been on the agenda of many CMOs and senior marketers for years – some industries have been better at adapting their marketing strategy and shifting spend towards digital than... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 3 Digital Advertising Trends Every Marketer Should Know About

    Teresa Sperti
    3 Nov 2014 | 6:59 pm
    The growth in mobile and tablet device usage, combined with the increasing importance brands are placing on collecting and leveraging data, is driving innovation within the digital media space. Read... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Australian Digital Stats Compilation 2014 – 30 Fast Facts

    Teresa Sperti
    2 Oct 2014 | 2:13 am
    It’s been a year since I compiled my latest digital stats summary and so I felt I was long overdue to provide another one. A lot can happen in a year, it was only yesterday my son was born and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The time for marketing orchestration is now

    Teresa Sperti
    23 Aug 2014 | 9:23 pm
    In the dynamic digital landscape, where new platforms and devices are continuously emerging and evolving – marketers are facing an array of new challenges Read Full Article > [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Millennial Marketing

  • Female Creatives to Harness Social Power of Millennial Women on Super Bowl Sunday

    Cherryh Butler
    29 Jan 2015 | 12:22 pm
    The mission of The 3% Conference is to build the business case for diversity by championing female creative talent and leadership by offering content, community and professional development. Despite the macho mentality of the Super Bowl, nearly half of all game day viewers are female. Kat Gordon, founder of The 3 Percent Conference, wants to hear those female voices during her live Tweetup on Sunday. “The Tweetup is a way to showcase — on the biggest ad spend day of the year — the perspectives of women about the ad messages, reminding brands that women do the majority of…
  • Super Bowl Commercials That Millennials Will Love in 2015

    Jason Parks
    27 Jan 2015 | 7:17 am
    Brands are trying to make a memorable impression on television’s largest stage of the year during the 2015 Super Bowl. According to Forbes.com, 30-second spots for the big game are selling for up to a record of $4.5 million. Last year, Nielson reported that 111.5 million U.S. viewers watched Super Bowl XLVIII – meaning there will be even more eyeballs glued to the television set this year, which is the perfect time for advertisers to shine with a memorable commercial spot. Companies that are advertising during the championship game will be focusing most of their attention on the…
  • Millennial Monday: Waking Up With Greg

    Leah Swartz
    26 Jan 2015 | 11:03 am
    We are excited to share our first Millennial Monday! Stay tuned – we will be featuring members of our team sharing their insights and points of view every Monday. To get started, Greg Vodicka will share some of our key insights regarding millennials and the Millennial Mindset:
  • The Millennial Takeover Continues: We’re Now the Largest Generation in the U.S.

    Leah Swartz
    20 Jan 2015 | 11:04 am
    We’ve been expecting this for a long time; what we once thought was decades away is finally just around the corner. A new era will alter our market even more. What is so transformative you ask? 2015 will be the year the millennial generation becomes the largest generation by population size in the United States. Millennials have been affecting consumer trends for some time, but as their population size grows, so too does their influence. A look into some of the top millennial trends will give us more insight into what we can expect from this generation in the years to come. Trend 1 –…
  • Vox: Refreshing the evergreen

    Leah Swartz
    16 Jan 2015 | 10:46 am
    In fashion, we see the revival of old trends all the time. 80s styles are considered chic and 90s grunge is the new go-to for all those hipsters taking the best tables at your favorite coffee shop. So, when does old really become new? We ask ourselves this question quite a bit in the marketing world. Is it ok to re-use content we’ve already posted? Is it still fashionable? Evergreen content, the content that can be repurposed until it is no longer relevant, is a much debated topic among CMOs and those of us who geek out on strategy plans and social media. Reporters at Vox Media tried…
 
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    FeedBlitz News

  • SumoMe Now Works With FeedBlitz

    Heather Solos
    13 Jan 2015 | 10:45 am
    Some of you have been asking what’s a good list building plugin or tool. I’m happy to announce that SumoMe now works with your FeedBlitz account. Why is this exciting? The SumoMe WordPress Plugin has three list building tools: Smart Bar Scroll Box List Builder (popup). Each of these tools is available from the Sumo Store which you will find after the plugin has been installed on your site. Here is a brief screencast that demonstrates how to add SumoMe to your WordPress site, where to find your FeedBlitz API key, and how to add that to SumoMe to get started growing your list.
  • On Resilience … Or, Welcome Back, Amanda

    Phil Hollows
    12 Jan 2015 | 11:22 am
    One of the joys of being in a small, tightly knit company like FeedBlitz is that, as colleagues, we grow close to each other.  We share our triumphs and joys; and we circle the wagons when the going gets tough. In reality, on balance, 2014 was more tough than not for the FeedBlitz crew. Of course, like any community, we don’t often share the hard times publicly.  We struggle, we manage, we support each other, and with luck nobody on the outside notices. Nothing unusual, really, in that. There are, however, some things — even the tougher ones — that are very much worth…
  • Managing Images in Your Newsletter Template Just Got Easier

    Heather Solos
    5 Jan 2015 | 6:59 am
    FeedBlitz gives all publishers the ability to control every aspect of newsletter design. The Easy Editor allows FeedBlitz publishers to control their logo, fonts and colors, whether or not to include a table of contents, and a simple utility bar that provides subscribers with an easy forward option, a convenient contact link etc. The FeedBlitz Easy Editor is mobile responsive by default, there’s no fiddling or testing, it simply works. Publishers who want even more fine-tuned control of their newsletter can do so in the Advanced Template Editor (ATE). The ATE allows full source control…
  • Malware Warnings

    Phil Hollows
    24 Dec 2014 | 6:05 am
    Update Looks like the reviews have completed and things are back to normal. Some systems will cache the earlier results, and the updates may take a while to roll out. If you’re still seeing warnings, please try Ctrl+F5 to refresh your browser’s local cache. Original Post If you’re seeing a “malware warning” when clicking through to FeedBlitz this morning, yikes, that can be scary. For the record, rest assured, we are safe; we have a review pending with Google this morning. Meanwhile it IS safe to click through, FeedBlitz itself hasn’t been damaged and…
  • .@Wistia videos now supported in FeedBlitz emails

    Phil Hollows
    23 Dec 2014 | 11:50 am
    Video in email is a pain. Unless you’re an HTML5 guru and only want your emails working on iOS devices, video just plain doesn’t work in email. FeedBlitz has long supported video providers such as YouTube and Vimeo and more, by automatically converting videos from these systems into thumbnails that work great in email. Today, we’ve added up-and-comer Wistia to the list of supported video services. So if you are on the FeedBlitz web site, what you see next is a Wistia corporate video in their video player. If you get this via email, however, you’ll see a thumbnail…
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    HB

  • PR Lessons from New England’s ‘Evil’ Empire

    Ryan Yuffe
    29 Jan 2015 | 12:21 pm
    An informal poll conducted before the start of the 2014-15 NFL season showed the New England Patriots to be the NFL’s most hated team. We can expect the recent Deflategate scandal, in which the Patriots are accused of deliberately deflating footballs against the Indianapolis Colts, to only fuel the rage of ordinary fans across America. The Patriots have a lot of image cleaning up to do in the coming weeks, but it’s worth using this episode as a way to think about how New England can learn from its PR mistakes for the future. Here are 4 rules for the Patriots to think about in 2015:    …
  • Beers, Burgers and Boillot

    Julia Bucchianeri
    26 Nov 2014 | 10:18 am
    Here at HB we’re thankful for a lot of things. From our colleagues who make us laugh everyday and push us to be better, to our family and friends for their love and support, and for our clients for their partnership, we’re so grateful for the amazing people in the HB community. We’re also thankful for some not-so-typical things like music in the office for creativity and healthy debate, hats and gloves for our California transplants and burrito blankets. Watch our video to see what else we’re thankful for this year. Wishing you and yours a very happy and healthy Thanksgiving! Send to…
  • Oh Snap! The Game Has Arrived.

    Katherine Eckenfels
    13 Nov 2014 | 11:16 am
    Introducing Totally Safe For Work, the game that helps you engage with your team members, clients and industry peers. TSFW provides lively brainstorming, team-building and networking opportunities. We’re so excited about TSFW, we even made a video about it! Share your funniest combinations and card suggestions with us on Twitter @hb_agency using #TSFW. Send to Kindle
  • Why I hate it when you like it!

    Nicolas Boillot
    11 Nov 2014 | 5:45 am
    How we love to “like.” We use the word constantly and with little thought. Like has become the milk-toast of affection. Not that it ever meant much; I remember using it when a high-school girlfriend asked what I thought of her brother who consistently threatened to beat me up. “I like him,” I cautiously said.  Meaning, “I could live without him.” Today Facebook allows you to “like” the photo of a firefighter emerging from a burning building with a swaddled baby in his arms. Moments later, you can use the exact same like to show your amusement…
  • How the future of journalism is like the priesthood

    Dawn Sullivan
    5 Nov 2014 | 1:17 pm
    HBO’s Emmy award-winning television series The Newsroomwill begin its final season on Sunday, November 9. The show chronicles fictional News Night anchor Will McAvoy’s (played by Jeff Daniels) brutally honest assessment of the state of America and Don Quixote-inspired crusade to purge cable news of sensationalism, partisanship and corporate influence. In Season Three, News Night tackles the Boston Marathon bombings and how the democratization of reporting and social media impacts informing the public about breaking news. How important is it to get it right? Since Jeff Daniels is…
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    Shawn D. Wallace - Online Marketing Strategist & Business Visionary Coach

  • Facebook Fan Page Invite To Connect Better

    Shawn Wallace
    23 Jan 2015 | 8:58 am
    Hey there my friend, Shawn Wallace here… I wanted to do this quick video to share with you some of the changes I have done to to improve how I’ll be interacting on Facebook this year to be able to connect with you better. I want to be have more quality friend connections vs quantity of friends who really don’t want to engage. Which category do you fall into? I’m sure you can understand how important it is to surround yourself with like mind people who are providing value in your life to help you reach the goals in business that you are looking to achieve. So I would…
  • How To Have A Good Reputation Online

    Shawn Wallace
    4 Dec 2014 | 10:32 am
    When you’re starting out online, whether you’re launching your first start-up or developing your business for long term growth, if your end goal is generating revenue, you’re going to need a good reputation for your business. The problem is, one of the biggest mistakes business make when marketing their business is: they rely on just one word of mouth. Having only word of mouth marketing is ok at first, but if your goal is to really change your industry, reach hundreds of thousands (or millions) of people, to create a business that’s is position to have a 5 star…
  • Lesson #1 – Do You Really Know What Internet Marketing Is?

    Shawn Wallace
    26 Sep 2014 | 8:58 am
    Your Success Depends On You Really Understanding Internet Marketing Do You Recognize What The Oddest Thing About Most Internet Marketers Seems To Be? They say they are internet marketers yet they know little to nothing about what internet marketing is really all about or how to stay away from the pitfalls! If you have a look at the shape internet marketing has gotten in to you will see that it’s deteriorated into a pitiful mess in some cases where the bulk of marketers are pressured to hassle their candidates like a piranha, biting as though are starving. This is one of the pitfalls…
  • Here’s Your Chance To Work 1-on-1 With Me! ( Limited Availability…)

    Shawn Wallace
    12 Sep 2014 | 9:31 am
    Summer is officially done (In the Wallace Household), and now that the kids are back on a school day routine, I feel like I can finally get back to work! Now that I’m back… I’m so excited to get back on track and ramp things up as we have sooo much that we’ll be releasing this season, for your benefit. So let’s chat about helping you GET UNSTUCK in your business…. Now, this message won’t apply to everyone, but for those who relate to the following this may be a timely invitation to have me work 1-on-1 with you in your business. Do you find yourself…
  • LESSON #7: What kind of online business will we build?

    Shawn Wallace
    6 Aug 2014 | 10:32 am
    In the first 6 lessons, my goal has been more or less to give you the proper perspective of this whole online business thing. So now let’s talk about what kind of business I’m going to be showing you how to build. (Watch this video…) Main points: Primarily I’m going to be showing you how to build an information marketing business. In other words, you’re going to create and sell your own Info Product.(Info products may include… audios, videos, interviews, home study courses, workshops, teleseminars, webinars, email courses, newsletters, CD’s, DVD’s, books, and more)…
 
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    InfoProduct Marketing Insiders Tips And News

  • Why You're Niche Market Is Still Wide Open…

    Jeff
    25 Jan 2015 | 8:21 am
    One of the most common questions we get on this blog and inside Information Marketer's Zone, especially around entering the info product or knowledge product ("expert") business is based on the concern that the market is already tapped out – that there are already experts and there is no room left to really make a killing. First, this argument has been dis-proven over and over again, second go ahead and pick up a copy of the "Niche Secrets" report available on this blog (see the top or right hand side and get your copy). In case you don't believe me, my…
  • Online Business Platinum Podcast – Episode 11

    Jeff
    23 Jan 2015 | 11:00 am
    We've been away for a few weeks so this episode is to make up for lost time by digging into the 5 Major Big Profit Factors that separate big-money earners from all the rest in online business.  As always, leave your comments – we want to hear from you!  
  • 5 Step System To BIG Profits With Your Online Business

    Jeff
    22 Jan 2015 | 1:30 pm
    Building an online business is like anything else in life, there are those few who really achieve BIG and there are the many who spin around in circles and can't seem to get anywhere near the same results. Funny thing is that when I talk with the BIG achievers (here defined as high 6-figure and 7-figure earners from their online businesses) you don't get the impression they are geniuses, have miles of experience behind them or even as "with it" as you may think. As someone reading this who may be struggling to reach the next level in your business, figuring out the…
  • Entering Niche Markets Without Experience

    Jeff
    20 Jan 2015 | 11:19 am
    I often get asked by people who join us over at Information Marketer's Zone – "should I start an online business around a niche market that I know nothing about?" The "intuitive" answer I can hear many of you say is  – NO…starting a business around a niche that you have no experience or have no inside knowledge about is just a dumb thing to do…right? Not exactly, let me try and elaborate based on our actual results both in our own businesses when we have entered new markets and from the many people we have worked with to grow their online…
  • The First Rule Of Internet Marketing

    Jeff
    14 Jan 2015 | 2:53 pm
    When we have someone join us over at InfoMarketer'sZone and their intent is to help fast-track starting and growing their own profitable internet business, the first principle they MUST quickly understand and apply is… Demand And Desire Trumps All In the Search For Profits In Starting Your Own Business Yes, you must have the right mindset, desire, commitment, tactics and knowledge, but above all else, what will dictate how profitable your internet marketing business will be is your ability to recognize and then tap into deeply held consumer desire and demand. Let's be clear…
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    High-Tech Communicator

  • Social Media’s Hierarchy of Needs

    Cheryl Goldberg
    24 Jan 2015 | 2:09 pm
      If you’ve ever taken Psychology 101, you probably learned about Abraham Maslow and his famous Hierarchy of Needs model. Maslow believed that people are motivated to fulfill certain needs. When one need is satisfied, a person moves on to the next one, and so on. As they move up the hierarchy they increasingly realize their human potential. In Maslow’s original model, developed in 1943, these needs included physiological, safety, love, esteem, and self actualization. During the 60s and 70s, he expanded the model to include cognitive, aesthetic, and transcendence needs. Similarly,…
  • Content Marketing: What’s the Big Idea?

    Cheryl Goldberg
    17 Jan 2015 | 7:37 am
    When people talk about good advertising, they often bring up “The Big Idea.” They may dredge up the classic “Think Small” campaign for the Volkswagen Beetle. Or point to the legendary “Big Brother” ad where Apple successfully positioned itself against IBM. Or bring up the more recent Chipotle Back to the Start explainer video. Now don’t get me wrong. I’d be overjoyed to come up with a big idea for every piece of content I put out. But let’s face it, even for biggest, most well-funded brands, big ideas are few and far between.    What’s the poor content…
  • The New Face of Customer-Success Marketing

    Cheryl Goldberg
    10 Jan 2015 | 7:05 am
    The 1914 silent movie serial, “The Perils of Pauline,” was famous for putting Pauline in grave danger, menaced by pirates and Indians, until the dashing hero came to the rescue just as the credits began to roll. Technology companies have long used this formula as their model for their customer-success stories, casting the customer as the hapless Pauline and their products as the gallant savior.   Today, technology companies are rethinking this stereotype as they’ve come to realize that the customer is really the hero of the story.    This new paradigm is…
  • 10 Tips for Making Your Writing More Conversational

    Cheryl Goldberg
    29 Dec 2014 | 7:05 am
    A cool breeze is blowing when it comes to marketing writing for technology companies. Technology companies have long been rightfully known for their impenetrable writing style. It’s a style characterized by ponderous and passive sentences. A lot of dry discussions about technology speeds and feeds. Considerable vendor chest beating. But with the spread of content marketing, more and more marketers are realizing that this writing style needs to change. The wonders of the technology aren’t going to make the product sell itself. Style counts. If companies want to entice people to read their…
  • When Good Marketing Ends Badly

    Cheryl Goldberg
    13 Dec 2014 | 7:20 am
    As a marketer, your mission is to tell stories about your brand. And to make sure those stories have a happy ending. After all, you’re Chief Cheerleader for your brand, and your job is to spur your potential customers to root for it, as well.  Unfortunately, in marketing, as in life, not every story ends the way we’d like. This is the tale of a brand whose marketing began with the best of intentions and tactics. But whose discord and dysfunction resulted in an ending that was more tragic than fairytale. I’m telling this story—with the names and pertinent details changed to…
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    Multichannel Magic by Debra Ellis

  • How to Win the Small Business Social Media Time Challenge

    Debra Ellis
    29 Jan 2015 | 9:39 am
    “The great dividing line between success and failure can be expressed in five words, “I did not have time.” ~ Franklin Field Whether or not to participate in social media is a dilemma for managers and owners of small companies. Active participation requires an investment of time and resources that are often unavailable in a small business. Social media doesn’t provide a clear cut cause and effect return on investment. There is a need to participate because customers and prospects are using the platform but at what cost? Should other marketing and service activities be neglected to…
  • The Business Success Checklist: Creating a Strong Foundation

    Debra Ellis
    22 Jan 2015 | 12:55 pm
    The path to a successful business is never straight. There are forks in the road along the way that are often identified as challenges or problems. Every successful company has a unique path that was followed from conception to reality. Another company in the same industry trying to follow that exact path would most likely fail because the combination of corporate culture and customer dynamics is specific to an individual business. There are some things that are universal to successful companies. They include a solid foundation, systems, processes, tools, and best practices. Prior to the…
  • How Retailers can Compete with Target’s New Free Shipping Policy

    Debra Ellis
    24 Oct 2014 | 9:19 am
    How do you win customers back after you’ve violated their trust with a massive security breach? Target seems to think free shipping on everything will do it. Last Christmas, hackers invaded the company’s security and snagged personal information from approximately 70 million customers. When you violate the trust of so many people during your peak sales period, you have to make a spectacular comeback. Offering free shipping at a time that other companies are increasing their thresholds may just do it. People love free shipping. According to a July 2014 poll by Retention Science, shipping…
  • How Social Media Evolved into a Service Channel

    Debra Ellis
    23 Oct 2014 | 5:28 am
    The battle lines between traditional marketing and social media were drawn in 1999 when The Cluetrain Manifesto was created. The promise of the world without advertisement and outbound marketing appealed to many, myself included. Generating revenue without expensive advertising would be a game changer for my clients. The bandwagon started traveling through marketing circles everywhere. By 2008, the slow locomotive had turned into a super train fueled by growth of Twitter and Facebook. The changes in marketing were coming so fast it was almost impossible to keep up with them all. I read The…
  • The Dirty Job of Growing a Business

    Debra Ellis
    8 Oct 2014 | 10:54 am
    Contrary to popular belief, successfully growing a business requires more than social media updates and delegation. Magical thinking is replacing proven growth strategies as the path to success. Every established company began with an idea and people willing to do whatever it took to turn that idea into reality. No task was too small or dirty for the founder to do. The hard work and long hours eventually evolved into a successful company. Things change. New technology emerges and people adapt accordingly. We may have moved into the digital age but the adage, “the more things change, the…
 
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    Social Media B2B

  • 5 B2B Social Media Lessons Cisco Learned in 2014

    Autumn Truong
    20 Jan 2015 | 4:00 am
    With 2014 officially behind us, it’s a perfect opportunity to reflect on the past and speculate on the future. At Cisco, we continue to explore how social media is used not only to generate awareness and buzz, but also to drive thought leadership, influence the customer journey and make a greater impact to the overall marketing strategy. During the last year, I’ve seen first hand how the growth and pervasiveness of social media trends are shaping new digital experiences. Here’s a closer look at our top 5 social media lessons from 2014 and what we can learn from them as we head into…
  • Interview: How IBM Leads B2Bs in Instagram Engagement

    Jeffrey L. Cohen
    13 Jan 2015 | 4:00 am
    As a follow-up to our list of top B2B Instagram accounts, I reached out to Katie Keating, Social Content & Engagement Strategist at IBM, to learn more about how this globally integrated technology and consulting company approaches a visual platform like Instagram. IBM ranked at the top of the list of B2B Instagram accounts because we prioritized engagement over number of followers. This put the IBM account way ahead of larger B2B companies who are well-known for their social media prowess, like GE, Cisco and Adobe. What is your approach to Instagram, and does it focus on engagement…
  • The 10 Best B2B Instagram Profiles

    Jeffrey L. Cohen
    15 Dec 2014 | 4:00 am
    Last week was a big week for Instagram as they announced that they have 300 million monthly active users. This makes the visual platform owned by Facebook, larger than Twitter. It is also growing at a faster rate than Twitter. B2B companies need to learn how to tell their stories in a visual manner. There are many blog posts that merely list the largest B2B companies on Instagram, or a seemingly random selection of B2B companies on Instagram. But this post is different. These are the ten B2B companies with the highest engagement rate on Instagram. This means their followers (who could be a…
  • Your 2015 B2B Social Media Predictions Are Totally Wrong. Or Maybe They Are Totally Right!

    Jeffrey L. Cohen
    4 Dec 2014 | 4:00 am
    It is the time of year when bloggers dust off their crystal balls and try to predict what will happen in B2B social media in the coming year. I have done this for many years myself. Whether these predictions are based on recent data, anecdotal experience or pure conjecture, they are frequently wrong. Or maybe they are right. But the best part of writing these blog posts is that nobody ever goes back and looks at last year’s post to see what bloggers got right and what they got wrong. It is a content creators dream come true: attractive headline, shareable content, no repercussions.
  • 10 Keys for Starting a B2B LinkedIn Group to Generate Leads

    Jeffrey L. Cohen
    20 Nov 2014 | 4:00 am
    My friend Tom Skotidas and I recently talked about the keys to starting a LinkedIn Group as a means to generate leads for B2B companies. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. This is part of an ongoing series of conversations about the intersection of sales and marketing, well as social selling. 1. Start with your Product or Service in Mind The first thing you need to do is create a group that is connected to your product or service. This may be related to the product category or your specific industry, but general enough that the…
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    Totally Uncorked on Marketing

  • Marketing is a Revenue Generator – NOT a Cost Center!

    Elaine Fogel
    29 Jan 2015 | 6:01 am
    “Marketing is a Revenue Generator – NOT a Cost Center!” If you’ve been involved in marketing for any length of time, it’s likely that you’ve heard something like this before. I can’t count how many times I’ve sat in on meetings where I felt compelled to defend my marketing budget. “It’s an investment in growth,” I said, as the others on the senior management team rolled their eyes. Does nothing change??? The Economist Intelligence Unit’s newest study, “The rise of the marketer: Driving engagement, experience and…
  • Is Your B2B Content Too Focused on Your Company?

    Elaine Fogel
    26 Jan 2015 | 5:01 am
    How much of your business-to-business (B2B) content marketing focuses on your company? If it’s a lot, you may want to change direction! Different studies by the Economist Group and Peppercomm and Corporate Visions show that almost 1 in 3 B2B marketers says his/her content is company-focused, not customer-centric. They add that B2B content fails to change business executives’ perceptions by too closely resembling a sales pitch. And, that’s not what people want to read. B2B marketers are more frequently referencing their products and services and experts’ points-of-view in…
  • Can You Believe that Email is 44 Years Old?

    Elaine Fogel
    23 Jan 2015 | 6:30 am
    It’s true! Email as a form of communication celebrates its 44th year. In 1971, computer engineer, Ray Tomlinson, sent the very first electronic message. Queen Elizabeth II became the first head of state to send an email in 1976. And, the rest is history. Here’s the history of email in an infographic from ReachMail. Enjoy!   Share this post! The post Can You Believe that Email is 44 Years Old? appeared first on Totally Uncorked on Marketing.
  • Top Ten Areas Business Leaders Plan to Spend Marketing Bucks in 2015

    Elaine Fogel
    20 Jan 2015 | 6:17 am
    North American business leaders are planning to use both digital and traditional marketing channels and tactics in 2015. A new study by StrongView Systems shows the top ten channels or techniques where respondents said they’d spend their marketing budgets. Survey respondents were generally optimistic about their marketing budgets for 2015. Fifty-four percent expect their budgets to increase in 2015, and 40% expect their budgets to remain at 2014 levels. Of those respondents who believe their 2015 marketing budgets will grow, 47% expect the increase to be between 5% and 10%, while…
  • Do Your Marketing and Business Challenges Keep You Up at Night?

    Elaine Fogel
    14 Jan 2015 | 5:47 am
    If you lie awake thinking of your company’s marketing and business challenges, rest assured that you are not alone. In fact, Salesforce Marketing Cloud did a wide-ranging study that looks at the top digital priorities, obstacles and channels, drawn from a survey of more than 5,000 marketers from around the world. It may give you some hope – in a therapeutic sense. First off, in tied first-place position at 27% are these three challenges: new business development, quality of leads, and remaining up to date with current marketing technology and trends. At 26% comes customer…
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    The Rise To The Top: Helping you generate big time revenue through your own online products & programs

  • A fella came up to me Starbucks and asked me how he could build his email list from scratch…this is what I told him

    David Siteman Garland
    23 Jan 2015 | 2:23 pm
    Just had a super nice guy come up to me at Starbucks (who happens to be a new email subscriber of mine) and we got to chatting about what he is looking to do with an online program from scratch. In a nutshell, he is a successful real estate investor and wants to teach it. Perfect topic and one that can really help people and make a lot of money (double win!). He doesn’t have an email list yet, so here were my tips to get him started (feel free to steal ‘em): 1. Start with a sweet free piece of content: i.e. 7 things to know before you invest in real estate, 7 key mistakes to…
  • Should you offer a payment plan for your online course?

    David Siteman Garland
    14 Nov 2014 | 1:13 pm
    Great question! First of all, I’ve done it (and seen it done) EVERY way under the sun. Payment plans can be great for bringing in new customers (buyers LOVE spreading out payments) but also come with some additional work (i.e. the few bad apples that will try to screw you). Overall, having a payment plan option (including our big 12 pay option for Create Awesome Online courses over 12 months) has been a huge success for us (mixed with a headache or 5). That being said, whether YOU should do a payment plan for your course depends on a few factors. Here are a few tip-a-roos: 1. If you are…
  • 5 things to do AFTER you launch your online course or program

    David Siteman Garland
    29 Jul 2014 | 1:45 pm
    OK, so you’ve launched your online course or program…SWEET! Get down with your bad self. A lot of people procrastinate and say they will get their course done and out there *one day* but you ACTUALLY did it. Give yourself a high-five. So you might be thinking…ummmm now what do I do? Great question and here is the answer 1. Document EVERYTHING If you haven’t already (ahem…you should) make sure to document your ENTIRE launch process. Fun fact: We all forget stuff. And we forget stuff quicker than we think. Right after your launch is GREAT time to do this while it is fresh…
  • 5 key mistakes to avoid when creating (and marketing) your online course (and what to do instead!)

    David Siteman Garland
    30 Jun 2014 | 1:57 pm
    As you know I’ve taught thousands of people just like you all over the world how to create, promote & profit from their own online courses (my thang!). I’m always paying attention (and talking to my students) as to what is working, what isn’t working, where there are challenges, etc. (as well as of course running my own tests, experiments, launches, etc.). And here is the the really weird thing….the difference between people having success or  not-so-much-success is actually quite small. Meaning, it might SEEM large, but it actually isn’t. For example, I’ve had many…
  • Success Story: How Christopher Stafford launched his first online course and brought in $35,000 (and raving customers!)

    David Siteman Garland
    8 May 2014 | 10:24 am
    Back with ANOTHER success story…gotta love these (I mean do they get old? Nope). I love bragging about my CAOCers (Create Awesome Online Courses students) who are rocking so you can get some ideas and inspiration (and also give them a pat on the back…they deserve it). Chris is a long time student of mine and a fantastic action taker who totally crushed his his “Top Producer Blueprint” course. In this interview, Chris spills all the beans. Unfiltered. Uncensored. Let’s get at it: Here are the questions: Name:  Christopher Stafford Name Of Your Course: “THE TOP…
 
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    360i Digital Agency Blog

  • 360i is Top 3 on Ad Age A-List for 3rd Straight Year

    360i
    26 Jan 2015 | 5:08 am
    360i has been named among the top three agencies on Advertising Age’s Agency A-Listfor the third year in a row, as the No. 3 agency in the industry. Ad Age’s A-List ranks the top 10 agencies among all specialties (traditional, digital and everything in between), and this year Ad Age cited 360i as “demonstrating how nimble, digitally-led marketing and digital-centric agencies are becoming the modern state of the art.”  The coverage also recognizes how 360i has diversified our work and clients, including “work as far-reaching as in-store branding, cross-platform media buying and…
  • [REPORT] Beat the Bots: Cut Off Digital Fraud in the Planning Cycle

    360i
    23 Jan 2015 | 11:24 am
    Automation and proliferation of advanced targeting options have made advertising more informed, more affordable and more efficient, leading marketers to invest significantly in digital and programmatic media this year.  However, with the power of data and machine-driven advertising comes the responsibility of protecting the industry from the rise of digital fraud.  Marketers’ excitement about the potential to buy inventory at attractive prices is fueling a growing problem that is predicted to cost the industry more than $6.3 billion globally next year, according to a new study from the…
  • Rethink Retail Marketing: Connecting Through Mobile

    David Mataranglo
    22 Jan 2015 | 1:36 pm
    This post is Part IV of a five-part series on ways retailers can use digital to make the most out of their marketing efforts, and effectively prepare for the year ahead. Digital has fundamentally changed the way consumers shop. While many consumers are still making the majority of their purchases in-store, their decisions are often being influenced online – both while they are in-store shopping or prior to their shopping trips. To help retailers take advantage of the omnichannel retail environment and focus their marketing efforts, we are sharing five ways for retailers to expand their…
  • Influencer Spotlight: Catching Up with Jessica Northey

    Jessica Solon
    21 Jan 2015 | 12:14 pm
    “Social Media Pioneer,” “Power Influencer,” and “Twitter Powerhouse” Jessica Northey is a multi-media personality who consistently ranks as one of the Most Influential Women in Social Media. She hosts interviews with Country Music stars that are often live streamed from the red carpet or backstage at award shows, and more recently reported live from the red carpet at the CMA Awards. Between running her website and hosting both #CMChat on Twitter and Twangout on Google+, Jessica found time to catch up with us and chat about how she got her start in the Country Music industry, why…
  • The CES 2015 Report: Position Your Brand For The Future

    360i
    20 Jan 2015 | 11:05 am
    Just released, we’re bringing you 360i’s CES 2015 Report highlighting the most important takeaways and technological innovations for marketers from the 2015 International Consumer Electronics Show (CES). Our team canvased the CES showroom floor to compile the top trends and “Best in Show” technologies from this year’s event, where we saw the Connected Age come to life with more affordable and accessible consumer technology innovations. This year we are seeing low-cost, data-rich sensor technologies drive the most relevant spaces for innovative brands, which could have broad…
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    bwagy

  • What would happen if Netflix was free?

    Ben Young
    28 Jan 2015 | 6:10 am
    I’m a Netflix customer, I pay the $7.99/month for the service, it’s great. In particular I feel like I’m recreating the Discovery channel experience when I was younger, watching documentaries and then movies/tv shows as I want. I think they are over hyped a bit, their recommendations recommend things Netflix knows I’ve watched, they could do with a social component (ala Spotify) or at least a way to recommend to friends. But that aside I was thinking the other day, what if they opened up a free ad supported version? 1) I think most current customers would keep paying…
  • Instacart Advertising – How these guys will bring digital advertising to the supermarket

    Ben Young
    9 Jan 2015 | 6:22 am
    I’m an avid Instacart user, why? Because it means I eat out less, it’s easy to do and who doesn’t like convenience. This simple app lets you order items from your local supermarket, then select when you’d like them delivered. Yesterday whilst preparing an order, I realized a few things. Instacart because it isn’t a supermarket but has all the data a supermarket should be able (but doesn’t really) utilise, they could do some amazing things to innovate in bringing digital thinking to food shopping. Here’s a few thoughts: 1) They can do specials.
  • Your product/service has a job, that job fits in with a habit or workflow

    Ben Young
    11 Nov 2014 | 5:17 am
    I’ve been absorbed in product literature of recent, one thing that stuck out to me was this Drucker quote: “The customer rarely buys what the company thinks it sells him. One reason for this is, of course, that nobody pays for a ‘product.’ What is paid for is satisfaction.” Companies think they are selling products and services, but in reality people hire those products and services to get jobs done in their lives. via FastCodeDesign Products and services slot into these jobs, if you can: 1) Capture people naturally as they complete the wider jobs you assist with 2) Acknowledge…
  • Acorns – saving your spare change

    Ben Young
    6 Nov 2014 | 5:07 am
    If you’re like me, you like to do as much electronic transactions as possible, it means carrying less cash and also being able to study your behaviour. Living in the US that’s not as easy as it was in NZ, the banking system is very outdated, for example when I pay my rent I log into TD Bank, hit bill pay, they then print a cheque and send it to my landlord. Nuts! That aside, I’ve been playing with Acorns, which is a little app that pulls in your transaction data and rounds up each transaction to the nearest dollar, then once it hits $5 it will scoop that up and put it in savings.  …
  • You play the hand you get and other lessons from Warren Buffett

    Ben Young
    4 Nov 2014 | 5:19 am
    In a joint Q&A with Bill Gates at Washington University in the 90s – Warren shared some of his great wisdom to the students. Here are my top takeaways: 1) Developing great habits He says  “the chains of habit are too light to be felt till they’re too heavy to be broken”. Re-iterating that it’s vitally important to develop productive habits when you’re young, as when you’re old they’re much harder to change. 2) Focus on moving forward You should “never look back, don’t worry about anything”, you can’t change that, focus on where…
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    Never get out of the boat

  • never tell anyone outside the agency what you're thinking

    14 Jan 2015 | 12:41 am
    At the beginning of 'The Godfather', just before the scene of Don Vito Corleone's daughter Connie's wedding, Santino 'Sonny' Corleone is in a clandestine meeting with Virgil 'The Turk' Sollozzo in which they discuss a potential opportunity for the Corleone's in Sollozzo's nascent heroin business, which he plans to bring to New York.(This discussion is happening without Don Vito Corleone's prior knowledge and ultimately leads to the attempt on the Don's life later on.)Sonny is already receptive to the heroin idea, narcotics looks likely to be a lucrative business in the near future and worth…
  • end of an ear

    23 Dec 2014 | 2:07 pm
    Thanks and festive greetings to everyone who has read, commented, shared in 2014.See you after the break for more self-delusion, confabulation and vitriol.
  • The Dunning-Kruger Peak of Advertising

    10 Dec 2014 | 11:08 am
    You may be familiar with the case of one McArthur Wheeler.Wheeler was a man who, in 1995, proceeded to rob two banks in Pittsburg, in broad daylight, using no other method to avoid detection other than covering his face with lemon juice.As lemon juice is usable as invisible ink, Wheeler was certain that it would render his own face invisible, and therefore prevent his face from being recorded by the surveillance cameras.Wheeler was supremely confident as he had tested his hypothesis by taking a proto-selfie with a polaroid camera and the result had give him an image of only wall,…
  • presenter's toolkit

    24 Nov 2014 | 1:50 pm
    I don't normally do these 'lifehack' kind of posts, and there's no danger of this turning into any kind of self-help blog.[On occasions when I've had to talk to students and suchlike I'm inclined to respond to career advice type questions with something along the lines of 'See what I did? Don't do that'.]The items above are ones that I carry with me for any pitch, presentation or client meeting in which I may have to show stuff on a screen.Exhibit A:A mini dv mac to HDMI adaptor. When turning up at your meeting you may have to plug in to a massive TV and these days the regular PC in slot…
  • bring the noise (or...why quiet fixing is the enemy within)

    24 Nov 2014 | 1:29 am
    In any given week there’s no shortage of writing on ‘the new agency model’ or ‘why advertising is broken and how to fix it’.I’ve no wish to add to this number.What this post aims to outline is a common problem in agencies of all flavours – new model or otherwise.And it’s nothing to do with the fragmentation of media, consumers-in-control, the collaborative economy or how content strategy will eat advertising.Nor is it in anyway connected to marketing 3.0, purpose before profit or how branded communities of millenials are demanding marketing from the ‘the spirit’ and…
 
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    Vitamin IMC

  • How IMC is like the Super Bowl

    LuCinda Hohmann
    27 Jan 2015 | 11:10 am
    Believe it or not, but Integrated Marketing Communications (IMC) is just like the Super Bowl. Here’s how: It’s all about the ads.  It’s not news to anyone that many people watch the Super Bowl – the championship game at the highest level of professional football in the U.S. – more for the advertisements that play during commercial breaks than the game itself, which make up a large component of the experience. Similarly, ads also make up a large component of IMC plans for companies and organizations nation-wide. But not just Super Bowl TV ads. With the digital age upon us,…
  • Social Media vs. Traditional Media: Theories Behind the Difference

    Sara Singh
    20 Jan 2015 | 2:47 pm
    Considering the bigger picture regarding how social media today differs from traditional communications models, the fact remains that the difference lies in the public, instant and archivable attributes of social media which were not prevalent amongst traditional media. People still used to talk, comment, engage and discuss topics via traditional media. The key difference? The medium has changed, not the message. This drives me to believe that the key insights of social media lie in decades of theories from psychology and sociology as a basis for social media marketing strategies.
  • It’s 2015 – Happy New Year and Welcome Back from Vitamin IMC

    Britt Oliver
    5 Jan 2015 | 8:00 am
    From all of us at Vitamin IMC, we wish our readers, classmates, and faculty a new year of filled with an abundance of success, positivity, and good health! January 5th marks the start of the second quarter of classes at Northwestern University for the Medill IMC Class of 2015 and we couldn’t be more excited to begin providing our perspectives of the ever-evolving world of marketing communications. We would like to thank all of our readers and followers. Whether you have been a long-time reader or are new to our blog, we appreciate your time and engagement. We have even more great…
  • CMOs: 3 Steps for an Early Holiday Campaign That Customers Actually Like

    Lizzie Bartek
    4 Nov 2014 | 9:16 pm
    Most people are just getting used to the onslaught of all things pumpkin flavored, but CMOs and planners know the importance of championing another season that’s quickly approaching: holiday shopping season. As a graduate student in Northwestern Medill’s IMC program, I’m concerned with focusing in on consumer behavior and needs, and have found two great articles that show the importance of engaging your customers with early holiday campaigns, even as we’re just wrapping up Halloween. A recent Adweek article explored the results of Google’s Holiday Shopper Intentions…
  • Northwestern IMC does Dreamforce

    Davi Griffin & Burcu Agma
    23 Oct 2014 | 3:17 pm
    This summer we had the opportunity to work at Salesforce in San Francisco for our Summer Immersion Project along with three other talented IMCers—Olivia, Rama, and Cerise. As an extension of our work, our Salesforce team invited us to their largest conference of the year: Dreamforce. All summer we’d heard what an experience Dreamforce was. Dreamforce 2014 did not disappoint. Salesforce knows how to throw an event! Dreamforce 2014 had more than 145,000 registrants from around the world that had the opportunity to attend sessions, watch keynotes, and network. Some highlights included…
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    Media Hunter

  • Twitter, we have a problem. Will the tweet become obsolete?

    Craig Wilson
    28 Jan 2015 | 5:17 pm
    Twitter has a big problem. I have been an enthusiastic user of Twitter since joining in March 2008. In almost 7 years I have posted almost 53000 Tweets and grown a considerable “audience” of Followers. I have told many people over the years how Twitter, more than any other medium, helped me grow my agency. We can draw a direct line between a handful of early key clients who contacted me either via Twitter or because Twitter. I can even trace over $1 million in agency revenue to one Tweet I made back in 2009 (you’ll have to meet me in person to hear the whole story). Twitter…
  • New study reveals significant Australian spend on content marketing but lack of direction

    Craig Wilson
    25 Nov 2014 | 3:00 pm
    via media release Producing and distributing engaging content, and measuring the effectiveness of that content, are the top challenges faced by Australian marketers, according to a new study from the Content Marketing Institute, conducted in partnership with The Association for Data-driven Marketing and Advertising (ADMA) and sponsored by Brightcove (NASDAQ: BCOV). The study outlined that more than half of Australian marketers employ content marketing strategies and place a high importance on being able to create more engaging, visual content and optimising content for their target audience.
  • 10 marketing predictions for 2015

    Craig Wilson
    19 Nov 2014 | 3:14 pm
    If you’re in the process of planning future marketing for your organisation it is handy to understand where things are heading in the fast-moving marketing world. That’s why Wheelhouse Advisors have made this infographic on marketing predictions for 2015 relying heavily on market and customer data. Which of these predictions is your organisation ready for?
  • Social Media and the Law: essential reading for the 21st century

    Craig Wilson
    28 Oct 2014 | 5:39 pm
    via media release – 29 October 2014 While the continued rise of social media is delivering extraordinary benefits to the widest cross section of the community, it also exposes individuals and organisations to enormous risks making the newly published Social Media and the Law an essential reading not just for legal practitioners and academics but also business and corporate managers, HR departments and the broader business community. For example, the chapter Social Media and Employment Law explores the balance between social media and workplace relations. At worst, employees face…
  • Newcastle’s 6 point to-do list to create a tech-city ecosystem

    Craig Wilson
    22 Oct 2014 | 6:42 pm
    One of the unanimous highlights of the 2014 DiG Festival was Jed White’s passionate keynote, The Boulder Experience: Creating a tech-city ecosystem. Jed is a start-up veteran having launched a successful business in Sydney then moving his family to Boulder, Colorado to work on his next venture Tribe Vibe. During his time in the USA he has had the opportunity to observe start-up capitals like Silicon Valley / San Francisco, Austin and of course Boulder. It was through this lens that Jed came to Newcastle with observations about what makes a great tech-city and how to create a tech-city…
 
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    Occam's Razor by Avinash Kaushik

  • The Complete Digital Analytics Ecosystem: How To Win Big

    Avinash Kaushik
    12 Jan 2015 | 1:35 am
    The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. When someone played the omg, it is all so complicated (!!) card, I took the opportunity to sketch a picture of the entire ecosystem to highlight…
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
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    Conversation Agent - Valeria Maltoni

  • Can Creativity be Taught?

    Valeria Maltoni
    29 Jan 2015 | 2:40 am
    Having Trouble Defining a Topic? Maybe you did not spend enough time thinking about it. In this short video, Sir Ken Robinson (@sirkenrobinson) explains why we have such a hard time defining creativity -- when we do not take the time to think about and explore a topic, we have trouble defining it. Robinson's definition: Creativity is the process of having original ideas that have value. It's a process, and not an event. it's normally a process of trial and error. And we don't know quite a lot about that process and how it works, some of the phases that we go through, and how to unblock it.
  • What Makes People Different than Machines

    Valeria Maltoni
    28 Jan 2015 | 2:40 am
    I remember the first time we had a big now storm; I was six years old. We dug tunnels for our short selves and soon we had a labyrinth. Was it cold? We could not feel it all bundled up, busy digging and smoothing the white surface, the three of us for once working as a unit, each doing her share. A memory that came back to me as the photo above was being shared on Twitter yesterday. Cities faced difficult logistics of where to put the snow when clearing streets even then. What a bonanza for us! It kept us busy for hours and out of mother's way. Respite and joy at seeing us so happy. This is…
  • The Long Run

    Valeria Maltoni
    27 Jan 2015 | 2:43 am
    I lost count of the number of people who have told me they intend their business to be or become the Apple of their industry. What never follows is the discipline to make -- operational, structural, etc. -- choices and stay motivated to see them through, or throw them out. “Steve had a remarkable knack for letting go of things that didn't work. If you were in an argument with him, and you convinced him that you were right, he could instantly change his mind. He didn't hold on to an idea because he had once believed it to be brilliant. His ego didn't attach to the suggestions he made, even…
  • A Brief Story of Our Culture

    Valeria Maltoni
    26 Jan 2015 | 2:45 am
    Cinematic Montage from GameOvais on Vimeo. I came across this cinematic montage made using clips from 280 movies from different decades and different genres. You can only imagine how long it took to pull together. Follow the link to Vimeo and you will find the list of movies mined. The clips construct a new narrative --- wonder, connection, challenge, courage, sorrow, exploration, discovery, hope, fight, destruction, belief, and somewhere tucked in there also redemption. A brief story of our culture viewed through the lens of the editors, complete with male celebrity voice overs and Thomas…
  • Mining Language and the Power of Story

    Valeria Maltoni
    25 Jan 2015 | 3:00 am
    Making Sense: From the evocative power of words to the epic examples of human endeavor we mine language and real world events to create new mind opening experiences -- sometimes life-altering. The Weird Science of Naming New Products. NYT: The oddity is that for all the weight a company places on choosing names, the decisions arise from a process that couldn’t be less corporate. There are no naming metrics, no real way to know if a new name helps or hinders. The field attracts people who are comfortable with such ambiguity. [...] namers are stand-up comics, photographers, rappers, linguists…
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    Mobile Demystified

  • 6 Steps to Create a Successful Messaging Campaign

    Sam Balter
    29 Jan 2015 | 7:09 am
    To successfully execute a mobile messaging campaign, you need to create an experience that delights. Mobile is by far the most personal marketing channel, so consumers have an incredibly low tolerance for poor campaigns– but fear not! Answer the following six questions, and you will be ready to launch an effective and exciting mobile campaign that your customers will love. Step 1 – What’s your goal? Ask yourself: what am I trying to accomplish? By setting an engagement event goal and a conversion event goal, you’ll have easily measurable results and insight into how your…
  • Webinar Busting Through the Silos: Mobile Messaging’s Role in a Cross-channel World

    Sam Balter
    28 Jan 2015 | 7:33 am
    Next month, on Tuesday, February 24, Waterfall’s Matt Silk, and Vibes’ Bruce Hershey will be discussing the importance of mobile messaging in a cross-channel marketing strategy during an MMA webinar. These mobile experts will discuss the importance of text message marketing at the center of any cross-channel marketing strategy. Consumers are adopting new ways to communicate with brands via their mobile phones, but brands are still missing critical points of engagement. In the webinar, you’ll learn how text messaging enhances the customer journey from acquisition to retention, and will…
  • The advantage of pure play mobile vendors and the Waterfall difference

    Sam Balter
    27 Jan 2015 | 6:23 am
    As we enter into 2015, the mobile marketing ecosystem is in the midst of a dramatic shift due to the natural maturation of the industry. Many early entrants into the mobile industry were focused on helping companies “go mobile”. These pioneer mobile providers mirrored the early online providers who helped companies “go digital”; they did anything and everything mobile related– mobile websites, mobile apps, mobile analytics, mobile messaging, mobile advertising, managed mobile services, etc. That model is sustainable in the absence of best of breed leaders in each category of mobile,…
  • Perfecting the Personalization Puzzle for Mobile Marketing

    Matt Silk
    22 Jan 2015 | 4:00 am
    CMO Essentials, an Aberdeen Group publication for marketers, recently featured an article from Waterfall’s, Head of Strategy Matt Silk. The article focuses on how marketers can use highly personalized mobile strategies to maximize revenue and reduce cost over the long and short term. Matt gives his top tips to get started on the path of mobile marketing personalization. Read the Full Article Tweet
  • How To Create A Perfect Mobile Call-To-Action For Podcasts Or Radio

    Greg Hickman
    21 Jan 2015 | 4:48 am
    [The following post originally appeared on Greg Hickman’s blog Mobile Mixed where he covers industry news and mobile strategies] Have you ever heard a radio host or podcaster say something like “And if you want to get all the links to the things we just talked about visit blah blah dot com slash blah blah”? Exactly, we all have all heard a call-to-action advising us to go visit a certain web page or take a specific action…but there is a problem with this tactic today…We don’t do it. It’s not because we don’t have good intentions but we’re rarely in a position to take…
 
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    B2B Marketing Asia

  • Best of B2Bento 2014

    Suraj
    15 Jan 2015 | 12:43 am
    Hope your year is off to a great start. Let some of our most read posts from last year guide your marketing thinking (we even had a post that made B2B marketers look at online dating in new light!). What are your top marketing priorities for the year? See how you can sharpen your campaigns for getting decision-makers on board with our marketing campaign model canvas. And make sure you avoid some common mobile marketing mistakes we have noticed. Or if your aim is to move into new markets this year, remember to go beyond just translation of your content. Try out new approaches in telling your…
  • Marketers Don’t Have a ‘Big Data Problem’…

    Chester
    1 Jan 2015 | 6:57 pm
    …what they have is more like a ‘Fragmented Data Problem’. And perhaps it’s not just data that’s fragmented, but the very concept of big data for marketing as well. Earlier this year, a study showed 54% of marketers have already invested in big data, with another 30% planning to in the next couple of years. But when Gartner released its Hype Cycle for Emerging Technologies, big data lay smack between its ‘peak of inflated expectations’ and ‘trough of disillusionment’. We all know big data hasn’t come very far since its inception. So despite the success stories, are the…
  • Digital Outlook 2015

    Suraj
    16 Dec 2014 | 2:11 am
    We were at Econsultancy’s Digital Outlook 2015 this week to hear from some of the leading digital marketers about their predictions for the next year. Here’s what we learnt: “Understanding how customers use mobile is important” – Meri Rosich of App Strategy Labs Understanding customer behaviour is key before planning a mobile marketing strategy. As of October 2014, there are more mobile devices than people in the world. But more than half the human population still has no access to phones. Your mobile marketing strategy should depend on who your customers are and what they like.
  • Essential Resources for B2B Marketers

    Chester
    4 Dec 2014 | 9:48 pm
    There is a wealth of marketing ideas, insight and knowledge out there, and we’ve made it a priority to subscribe to these different voices. Books, blogs, and podcasts – here is our pick of essential resources for B2B marketers of all stripes and schools. Books Packed with great, actionable ideas and must-knows, each of these is a reason why any marketer should have a bookshelf. 1. The New Rules of Marketing and PR David Meerman Scott’s modern-day business classic is now into its fourth edition (2013), and its core lesson remains just as pertinent as it was in 2008: reaching, and…
  • Facebook News Feed Squeezes ‘Promotional’ Content

    Suraj
    27 Nov 2014 | 12:52 am
    So here comes yet another update to the Facebook News Feed algorithm – less organic content that looks ‘overly promotional’ from Pages. Starting January 2015, we’ll see less of: Posts that solely push people to buy a product or install an app Posts that push people to enter promotions and sweepstakes with no real context Posts that reuse ad content Facebook already cracked down on clickbait earlier this year. Now, they are asking users questions like “does this feel like an ad?” to better gauge how users engage with their News Feeds. How will the News Feed look after this next…
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    Joseph Ratliff

  • The Myth of the New Year’s “Blank Slate”

    Joseph Ratliff
    28 Jan 2015 | 9:13 am
    Life does not magically “start over” because of the calendar… It’s almost 2015 as I write this… Because the New Year holiday is coming up, I was inspired to address one of the most common myths about the calendar changing over from December 31st, 2014 to January 1st, 2015. The Myth of the “Blank Slate.” The short, TL;DR version is this… it does not exist. Now, for the explanation… Some people believe, at this time of year, that magically January 1st represents a time to start over… that the next year is some “blank slate” from which to create the life of your…
  • Our Society

    Joseph Ratliff
    25 Jan 2015 | 9:26 am
    We live in The Digital Society(PDF), which also creates a sort of Binary Society … so that we must question if we actually live in any sort of Civilized Society. Take and read those three articles, then look ahead to the future with me. But most importantly, start thinking and writing about our society yourself … because we need everyone’s help to move it forward. Otherwise, this pale blue dot we live on, the one place from which we conduct this absolutely miraculous experiment of human life that evolution has provided for us … might just become a footnote. A footnote…
  • The Self-Publishing Gold Rush Isn’t Over…

    Joseph Ratliff
    14 Jan 2015 | 10:36 am
    Self-publishing isn’t “more dead” or “more alive” than it ever was … it just “is.” You always could “self” publish a book, that has been happening since Gutenberg invented the printing press. Only the tools have changed. Kindle, as one example of many, is another tool … nothing more. Amazon popularized it, and even created a handy platform (another tool) for authors to use and publish their books. But it always comes back to what you are doing with those tools, whatever they are in the future. Sure, any of the tools can evolve, and sometimes the industry “noise”…
  • New Clues (The Cluetrain Manifesto Strikes Back)

    Joseph Ratliff
    8 Jan 2015 | 9:43 am
    Hear, O Internet. It has been sixteen years since our previous communication. In that time the People of the Internet — you and me and all our friends of friends of friends, unto the last Kevin Bacon — have made the Internet an awesome place, filled with wonders and portents. From the serious to the lolworthy to the wtf, we have up-ended titans, created heroes, and changed the most basic assumptions about How Things Work and Who We Are. But now all the good work we’ve done together faces mortal dangers. When we first came before you, it was to warn of the threat posed by those who…
  • The Story Of Tom Thumb Inside My Cupboard

    Joseph Ratliff
    8 Jan 2015 | 9:06 am
    Why was “Tom Thumb” in my cupboard? Good thing you asked… It was a can of pork and beans that I had in my soup cupboard for a long time. The brand name was a generic one…Tom Thumb. Alright…so why this post about Tom Thumb in my cupboard? It represents a lesson in humility that we all need from time to time. In my case, there was a time a little over 17 years ago…when life didn’t seem as great … certainly not as good as it is now. One night, myself and my family started to run low on food. And then out came the Tom Thumb. That can of beans, plus a loaf of bread, was about…
 
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    Ask Spike

  • Become a fan of your fans

    Spike Jones
    14 Jan 2015 | 10:55 am
              Yep. That pretty much sums it up. Unless you don’t have a connection to the interwebs, you’ve been hearing about a one Taylor Swift surprising and delighting her fans in many different ways. She’s sent care packages. She’s shown up on doorsteps. She’s held private get-togethers for fans in the cities where she’s toured. And the list goes on and on. There are many lessons to be learned here about engagement, true surprise and delights, content, etc. But I want to point out two very simple things that stand out to me that…
  • Ambassador programs: Step away from the status quo

    Spike Jones
    7 Aug 2014 | 8:19 am
    I’ve come to the unfortunate conclusion that the term “ambassador” has greatly lost its way in the agency world. Paid bloggers. Spokespeople. Models that stand next to cars at an auto show. I’ve heard them all called ambassadors. And I wholeheartedly disagree. So from my perspective, when it comes to ambassador programs, there’s the tired way of doing it and then there’s the inspired way of doing it: The tired way: Agency goes off into a corner and builds the shell of a community hoping people will like it and join. The inspired way: Building community with the actual people who…
  • It’s the little things, I mean, people.

    Spike Jones
    1 Jul 2014 | 8:10 am
    Influencers. The word is always on the tip of any marketers tongue. And just about any and all PR plans have influencer engagement woven in. So first off, let me say that I wholeheartedly agree that influencers – and whatever your definition of them might be – are great. They aid in awareness, which is one-half of the coin and something that we all want more of. But I’m also a huge advocate of creating influence around people who are already passionate about your brand or industry. And a new study by the social monitoring website Mention proves that the collective voices about your…
  • Fiskateers Update: You can’t kill community

    Spike Jones
    27 Jan 2014 | 10:15 am
    Fiskars and the Fiskateers. If you’ve been in the word of mouth industry for any period in the past, oh, I dunno, nine or ten years, then you know about this case study. It’s still talked about as “best in class” and the right way to build community, engagement and passion around even the most mundane of products (scissors). Articles and chapters in books have been penned about it. And even the social media kids still talk about it in their public speaking engagements. But things have changed. Before we go any further, I’d like to make a couple of things crystal clear. The first is…
  • Joining Edelman

    Spike Jones
    18 Nov 2013 | 11:48 am
    I’m absolutely thrilled to share the great news that as of today, I’m joining the incredible, big-brained folks at Edelman. I’ve had my eye on them for a long time now and have always admired them from afar (even when I was pitching against them). I’ll be sitting in Austin and helping grow the digital team, presence and offerings of the already exploding Southwest region. Here are just a few reasons I’m so excited to join their ranks: 1. Integrity. This is a subject near and dear to my heart. Especially in the digital age, there’s so much underhanded,…
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    Imagine Your Reality : Holistic Business Coaching

  • How Communication makes or breaks your business

    taylor
    28 Jan 2015 | 11:00 am
    In The DNA of Resilient Organization, the  author points out that an organization needs to have specific processes built around communication in order to make the business successful. If your business doesn’t have those processes in place a lot of communication can be wasted. I’ve seen this occur with both big and small businesses. With big businesses, what typically occurs is that communication is held up by bureaucracy. Procedures are followed without really questioning why  they continued to be followed and communication is broken down because certain things need to be done…
  • Do you need a Plan B for your business?

    taylor
    21 Jan 2015 | 11:00 am
    I’m reading the DNA of the Resilient Organization by Sandra Suran. In it she makes an interesting point about developing a Plan B for your business. She argues that making a plan B for your business becomes a distraction from your original plan and invites negative thinking and pessimism into the equation because you are essentially planning for your failure. It’s an interesting point to make. Just as there can be a tendency for business owners to not have a plan at all and just wait for things to happen to them, there can also be a tendency to be over cautious, with too many…
  • Why your Lead Referral Group needs a Board of Directors

    taylor
    14 Jan 2015 | 11:00 am
    When you join a leads referral group, you probably don’t expect it to be run like a business. After all, you are going to the meeting to network and ideally pass leads, but if you think about it the question you should ask is why isn’t this group run like a business. The majority of people attending such a group either own a business or are in a position of authority. They all know something about running a business and they are all going to the group with the purpose of growing their business. However to effectively optimize such a group, more needs to be done than to leave the…
  • Why you shouldn’t worry about what other people think

    taylor
    7 Jan 2015 | 11:00 am
    The other day I was talking with a friend and he asked me how I’d learned not to care about what other people thought of me. I learned that skill early on in my life, because I learned that people focused on conforming to some standard of expected behavior end up missing out on a lot in life. The same applies to business as well. If you want to be a business owner, at a certain point you need to learn not to worry about what other people will think of you. This skill is distinctly different from customer service, in the sense that you do care about your customer’s happiness and…
  • Trust: The most valuable business resource you have

    taylor
    2 Jan 2015 | 11:00 am
    I’m reading the Leap, which explores trust in various situations and why trust matters. It would seem obvious that trust is important in business, but I often see examples where businesses don’t recognize just how valuable trust is when it comes to customer relationships. Usually what this indicates to me is that the the people running the business have taken their customers for granted, failing to recognize that doing so breaks the trust the customers have with them. Its easy to take customers for granted, and if you own a large business, it may not even seem like a big deal if a…
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    B2B Marketing Blog | Webbiquity

  • 14 (of the) Best Email Marketing Tips and Guides of 2014

    Tom
    27 Jan 2015 | 3:26 am
    Though email is one of the oldest tools in the  digital marketing toolbox, it remains one of the most popular and productive. As reported here previously: • There are nine times as many marketing emails sent each year as direct mail pieces delivered by the U.S. Postal Service. • Email marketing delivers the highest ROI (about $44 per dollar spent, on average) of any digital marketing tactic. • Nearly two-thirds of consumers have made a purchase online as a result of an e-mail marketing message. Image credit: AdWeek With familiarity however comes the danger of fatigue. So, marketers…
  • 28 (of the) Best LinkedIn Marketing Guides of 2014

    Tom
    20 Jan 2015 | 3:31 am
    As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. A wave of changes over the past couple of years have transformed it into a major publishing hub, a platform for personal branding, and a place to ask and answer questions from like-minded professionals across nearly 2 million LinkedIn groups. Image credit: Cox Business What’s more, as reported here previously, LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for…
  • 19 More Outstanding Social Media Marketing Guides

    Tom
    13 Jan 2015 | 3:37 am
    While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. Image credit: KISSmetrics The post 23 Outstanding Social Media Marketing Guides, published here a few weeks ago, answered questions about social media trends, the evolution of social media marketing best practices, and how to optimize use of visual content. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? What are the best and worst times to post updates?
  • 27 (of the) Best Social PR Guides and Tips of 2014

    Tom
    6 Jan 2015 | 3:31 am
    In few professions has the emergence of social media been such a double-edged sword as public relations. On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications. Information scarcity has been replace by information overload. There are fewer professional reporters and editors, and they inundated with more noise: it’s estimated there are now four PR professionals for every full-time journalist in the U.S.. Image credit:…
  • 22 Noteworthy Content Marketing Guides and Tips

    Tom
    30 Dec 2014 | 3:32 am
    Content marketing is a hot topic. According to Google Trends, searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing, and collectively they will spent $135 million on digital marketing content this year. Image credit: Intergage Yet marketers still have many questions about content marketing strategy and tactics. How do you create a content marketing strategy? What role does visual content play? How should success be measured? Is there too much content being produced? Find the answers to those questions and more here…
 
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    Blog

  • Q&A from our Sixth Sense webinar with AMA

    jamie@myemma.com
    27 Jan 2015 | 8:54 am
    We had an awesome time geeking out with you guys over marketing brain science in our Sixth Sense of Marketing webinar. Big thanks to the folks at AMA for hosting us and for posting a recording of the webinar (registration required) in case you missed it or just want to relive the magic over and over again. That's us! Events Manager Jamie Bradley and VP of Sales Christopher Lester. It's always fun to share ideas with such a savvy, engaged audience, and you all had so many great questions that we just couldn't get to them all during the webinar. AMA was kind enough to compile the…
  • Emma Social recap: The Early Bird edition

    jamie@myemma.com
    23 Jan 2015 | 7:18 am
    We don’t have much time left, so let’s get straight to it: The early bird rate for Marketing United ends tonight at midnight. So register today to make sure you get the best deal! Your CFO will high five you for it. Plus, you’ll get to hear from world-class speakers like Jay Baer and Ann Handley, network with some of the most innovative minds in the industry and enjoy a couple days of springtime in Nashville. So come hang out with us April 29 – May 1. We’ll learn a whole lot and have some fun while we’re at it – kinda like reading this week’s…
  • Why integrating email with Shopify is a no brainer for retailers

    jamie@myemma.com
    20 Jan 2015 | 6:59 am
    Our integration with Shopify allows online retailers to get better results from their email marketing by making it easier for you to target the right customers with the right message – which, you know, helps you sell more stuff. Here are three features our customers like best about it. Sync your lists automatically With just a few clicks, your customer information shows up in your Emma account. Syncing email and customer lists allows fashion designer Luv Aj to segment her audience into different groups based on purchase history. “Talk about a timesaver! Syncing up lists makes it…
  • Emma Social recap: The Ditching Resolutions edition

    jamie@myemma.com
    16 Jan 2015 | 8:50 am
    Did you know January 17 is Ditch New Year’s Resolution day? Apparently, most of us only make it about two weeks before we kiss our resolutions goodbye, so kudos to the resolute who are still going strong. You inspire us to double down on our effort next time, or maybe just pick something easier to keep. But since we’ve got a whole year to summon the necessary willpower, here are some links to read in the meantime. Best practices How email marketers tap into modern mindlessness Creative ways to optimize your email signup forms The best times to post on social for B2B and B2C Emma…
  • How email marketers tap into modern mindlessness

    jamie@myemma.com
    14 Jan 2015 | 5:05 am
    Most articles about how email affects our brains focus on rising stress levels and a decline in productivity, not to mention basic manners at meetings. We all know that mindlessly picking up our phones or tabbing over to Gmail at our desks to check our inboxes is a habit that's hard to break. The word "mindlessly" is important here, especially when you think about how email marketing continues to bring in more returns than any other direct marketing channel. We're subconsciously attracted to our inboxes. Here are three ways smart marketers are tapping into primitive brain behaviors to…
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    Yodle Company Blog

  • Beating the Big Guys: How One Small Real Estate Firm Buried the Competition

    Melissa Lachman
    29 Jan 2015 | 2:14 pm
    When Denna Green took over her parent’s small real estate firm in Corsicana, Texas, she didn’t realize that she’d have to battle some real estate giants. Walker Realty has been around since 1977 and is well known in the community. However, large franchises began opening up in the small town and Denna realized she needed to get her name out there in order to compete. Denna feared that newcomers to town, who hadn’t heard of Walker Realty, would most likely go with the bigger names they recognized. Deena knew that she needed a stronger online presence. After signing up for…
  • 8 Unusual Approaches for Using Positive Online Reviews

    Radley Moss
    27 Jan 2015 | 12:01 pm
    In a recent post, we shared with you a few simple ways to leverage positive online reviews. In case you want more ideas check out this recent (hyperlinked) article from the Huffington Post that highlights “8 Creative Ways to Leverage Positive Online Reviews.” The suggestions that I most like in this article about leveraging positive reviews include “Give Thanks,” “Interview Reviewers to Create Success Stories,” and “Give Social Shout Outs.” Yodle Co-founder Ben Rubenstein also shares his perspective on how to “Use Them Wherever You Can.” What tips in the article most…
  • Have I Got News For You

    Radley Moss
    26 Jan 2015 | 9:43 am
    With the economy continuing to improve, many small business owners are bullish about investing in their businesses this year. Among other things this week’s collection of articles offers ideas and inspiration to take your business to the next level as well as commentary on some key issues. This is the latest installment in our “Have I Got News For You” series. Have any other interesting articles captured your attention this week? Please post links to them in the comment area. “Main Street Reaches for a Comeback:” Small business sentiment improves, and many firms borrow money to…
  • 4 Ways to Win More Customers with Email

    Francesca Di Meglio
    23 Jan 2015 | 8:35 am
    Email is the underdog among marketing tools. Businesses often don’t realize the value of building an email list and leveraging it to drive sales. What’s great about email lists is they put an entire group of people who are interested in your business right at your fingertips. That’s really the first step in staying out of the spam folder and turning people into customers. Of course, that’s not enough. To convert customers via email, you have to be conversational, helpful, and engaging. Here are some ways to make email lead to sales: 1. Find out what your customers really want Send a…
  • Small Business Profile: Finding Beauty in the Struggle

    Angelica Diamond
    22 Jan 2015 | 12:08 pm
    Yodle’s Profile Series invites small business owners to share their personal stories of success within our community. This is an in-depth look into Yodle client Sarah Rhoads who overcame obstacles to reimagine an entirely new business opportunity. “Doors open and shut for a reason,” Sarah Rhoads says from her permanent cosmetics office in Hilton Head Island, South Carolina. This is something she knows about all too well. After working in the beauty industry for over 13 years, Sarah was going through a difficult time in 2011 after divorcing her military husband whom she had traveled the…
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    Crenshaw Communications

  • What PR People Know About Content Marketing

    Dorothy Crenshaw
    27 Jan 2015 | 11:49 am
    From PR agencies to corporate SEO teams, everyone’s doing content marketing – or more accurately, content creation. These days, it’s increasingly hard to make content stand out. The challenge has grown more acute with the advent of what Mark Schaefer calls “content shock” or the explosive growth of the content supply without a corresponding growth in its consumption. Schaefer argues that the content war will be won by deep-pocketed companies who can pay to saturate specific markets or channels, leaving smaller operators struggling for attention, not matter how…
  • How To Make A TED Talk Part Of A PR Plan

    Marijane Funess
    26 Jan 2015 | 10:59 am
    For some in the PR world, TED talks represent the “holy grail” of thought leadership initiatives. But how should PR professionals approach securing this highly competitive opporrunity? TED (Technology, Entertainment and Design) is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). The organization began in 1984 as a conference and today covers almost all topics — from science to business to global issues — in more than 100 languages. There are also independently run TEDx events that help share ideas in communities around the…
  • How To Make Content More Shareable (And PR Friendly)

    Michelle Han
    22 Jan 2015 | 2:10 pm
    Creating content that is shared broadly is a great way to build good PR, whether it’s for yourself, your company or brand, or for others. And while there’s no way to predict precisely which posts, pictures, videos or articles will be most popular, there are some basic guidelines to improve the chances of your content’s being shared. Here are five guidelines to consider. 1. Be useful and helpful. The first rule about shareable content is that people share things that make them look good. Social media is a world where people create carefully constructed versions of…
  • Why PR Agencies Should Work With Startups

    Dorothy Crenshaw
    21 Jan 2015 | 6:13 pm
    Mark Suster’s “The Silent Benefits of PR,” which should be required reading for both tech PR firms and their clients, got me thinking about the unique aspects of the client-agency dynamic when the client is a startup company. What’s most interesting about Suster’s post is that of seven benefits of a strategic PR program that he outlines, customer acquisition is dead last. That’s right, last. The ironic truth is that, while early-stage clients often bring on PR agencies to help promote a product or service, the “silent” benefits, from staff…
  • Is Facebook Still Best For PR Campaigns?

    Marijane Funess
    19 Jan 2015 | 9:49 am
    Does Facebook still work for brand PR?  The answer depends on your audience, but it’s likely to be yes. Although teens may have moved from Facebook to Instagram, Facebook is still used by 71 percent of  U.S. adults aged 18 and older. Not only do nearly three quarters of this group have a Facebook account, but according to the Pew Research Center, around 70 percent check it daily. So, what are some current best PR practices to consider when leveraging the site for earned and paid exposure? Keep posts short and visual, and post on Thursdays and Fridays? Yes, current research…
 
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    Business 2 Community

  • Embracing a Queue-Without-the-Queue

    Perry Kuklin
    29 Jan 2015 | 10:24 pm
    Businesses and customers alike have bought into the idea that waiting lines are a necessary evil. There is really no choice but to arrange physical queues and find ways to make the standing-in-line more tolerable. The queue is never a “free for all.” It’s always well organized and well planned. But what if it was a free for all? Not in the unorganized or un-planned sense, but what if people didn’t really have to wait in a physical line? A growing number of companies have asked themselves this very question. And they’ve gone the way of virtual queuing. What Is…
  • 3 Proximity Marketing Trends that Retailers should Watch Out for

    Lakshmi Harikumar
    29 Jan 2015 | 10:05 pm
    The rapid adoption and usage of mobile devices has now expanded consumers’ openness to brand engagement early on in their path-to-purchase. A recent ‘Mobile Audience Insights Report’ released by NinthDecimal, a leading mobile audience intelligence company highlighted the fact that there is currently a huge gap between the the type of proximity marketing messages preferred by shoppers and the type of messages served in-store. For example, while 61% of shoppers prefer to receive proximity marketing messages on offers in-store, only less than half receive such messages. Similarly, while…
  • The Connected Donor: Why Not-for-Profits Need the Internet of Things

    Lawrence Ampofo
    29 Jan 2015 | 9:45 pm
    The Internet of Things has the potential to irrevocably change the nature of society; including the not-for-profit industry. It also gives rise to the ‘Connected Donor’; a hyperconnected, information savvy and, worldly type of person. If Not-for-Profit organisations are to take advantage of the immense benefits presented by the IoT and the Connected Donor, they have to demonstrate ‘connected thinking’, new and unconventional methods of engagement to reap significant benefits to the bottom line. The Internet of Things (IoT) is a red hot topic. Respected commentators and mainstream…
  • A Fool-Proof Formula For Becoming The Best B2B Marketer

    Lucy Hardaker
    29 Jan 2015 | 9:39 pm
    B2B Marketing is evolving – fast. Us B2B marketers need to take time out from our busy schedules in order to top up our knowledge and make sure we’re on the right track to ultimate career success. Now we think you’re fabulous, obviously – but what does it take to be the best B2B marketer? Here’s some top tips, resources and tools to help you succeed with your career goals in the year ahead. 1. Make Use of Time-Saving Tools What tools will help you become a better marketer and make your day-to-day working life that little bit easier? Here’s four tools you can download free from…
  • Closing in on Apple Pay: Popular, Yet Flawed

    Richard Smith
    29 Jan 2015 | 9:06 pm
    Credit-card security systems have turned obsolete in the past few years as the fraudulent techniques now being far more superior to the ones meant for curbing them down. If Apple Pay was your get away from these broke-ass systems, think again! What looked like Apple’s second stint with the Mobile Payment gateway might already have a few chinks in the armor, leading to an inadequate arrangement for the masses! If the ‘Drop Labs Blog’ post is to be believed, Apple Pay offers a misinterpreted security module with the hardcore stuffs in the middle, working perfectly fine. We aren’t…
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    Insivia Marketing + Web Design

  • 5 Tips to Market Your Growing Real-Estate Development Business

    insivia
    26 Jan 2015 | 1:45 am
    Whether you are new to real estate development or have been at it for years, you need to effectively market yourself. Blending a combination of decades-old marketing tactics with modern-day online medium gives you the best chance of success. Below are five tips to help you figure out what to focus on the best chance of success in today’s development landscape. 1. Look Professional (but don’t break the bank): These days, websites run the gamut from incredible complexity to simpler sites with fewer pages and functionality. If you are just starting out, you probably don’t have a huge…
  • Why Your Marketing Choices Are Hurting Your Business: Social Media

    insivia
    21 Jan 2015 | 12:46 am
    In today’s digital age, I’m still adamant on reading actual, physical books where I can flip through pages and reread quotes, chapters and entire novels I find intriguing. It wasn’t until recently, though, that my love of reading hard-copies crossed over into my digital marketing world. I quickly realized how many amazing business books were out there just waiting for me to have some down time during my work day. My latest read, QR Codes Kill Kittens, was written by Scott Stratten, whose motto is “Stop marketing. Start engaging.” This should be everyone’s motto. Plain and simple.
  • How Can Manufacturers Use CRM and Automation to Increase Exposure to Their Target Audience?

    insivia
    19 Jan 2015 | 7:44 am
    Sales and marketing is all about touchpoints – getting in front of, and staying in front of your target audience and ideal buyer. As sales-driven marketers, we know that B2B sales aren’t (usually) made on the first call, and that the relationship shouldn’t be one-and-done. It’s about leveraging the relationship, building a deeper connection with your customer, and growing accounts. This means that campaigns should focus on touchpoints — engaging with current, past, and could-be customers over and over again. Marketing automation enables you to stay in front of quality leads…
  • 4 SEO Tips for Lawyers

    insivia
    15 Dec 2014 | 7:23 am
    How many customers are you delivering to your competitors simply because your firm’s website is not optimized for search? When it comes to hiring an attorney, consumers are increasingly using more online resources during their decision making process. Search engines are becoming the most common online tool for finding, validating, and often times selecting an attorney. 58 million people in the US looked for an attorney last year That’s where SEO comes in. Some attorneys don’t know what SEO stands for, others are familiar with SEO but don’t know what it entails. The basics: Search…
  • How Can Manufacturers Get the Right Customers?

    insivia
    14 Oct 2014 | 9:16 am
    For Manufacturers it can be a struggle to capture the right customers. In this insivia insight Andy shares a few tips to make this process a success. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
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    Value Acceleration

  • Pricing Is A Talent

    valueacceleration
    27 Jan 2015 | 7:20 am
    In full disclosure, I am not a fan of Gogo Inflight Internet service. I am a fan of wi-fi equipped airplanes, and of being able to access the Internet and email in the air; just not of Gogo. However their pricing strategy is illustrative … in more ways than one. If you have never used Gogo, I will explain how their pricing page works. If you have, you may or may not have noticed the strategy behind their pricing page. When their pricing page first comes up they offer you a few pricing options. In my opinion they are not usually the best value. For example you may be on a 5 hour flight.
  • Customer-Centricity Is A Mindset

    valueacceleration
    20 Jan 2015 | 7:37 am
    As long time readers know, I fly a lot. Lots of flights, lots of gate agents, flight attendants, etc. Some good, some great, some who need to consider another career. However, I heard something shocking recently on a Southwest Airlines flight that caused me to stop and consider. I overheard one flight attendant talking to another flight attendant about a passenger, which one I do not know. However, the shock came when she referred to the passenger as a “customer.” I realized in all my years of flying that all the other airlines refer to their customers as passengers, (or freight I…
  • Will Intel Get It Right This Time?

    valueacceleration
    13 Jan 2015 | 7:27 am
    I have been an outspoken critic of the so-called ingredient brand, “Intel Inside” for many years. While it might have been a great ingredient brand, it became nothing more than an expensive advertising campaign for Intel, with doubtful results in my opinion. Had they created Intel Inside earlier, before there was AMD inside, for example, then Intel Inside might have been like Dolby. They decided against it and Andy Grove told me personally that he stopped it as he did not see it as necessary. Wrong, in my opinion. Anyway, here we are 20+ years later and this time maybe Intel will…
  • Lipstick On A Pig

    valueacceleration
    8 Jan 2015 | 6:55 am
    McDonald’s has apparently announced a major new “brand” campaign, while sticking with the “I’m Lovin’ It” theme. According to this article, much is being made of the breadth and depth of the new campaign. Really? Do you really think the public’s problem at McDonald’s is a communications problem? Oh, wait they call this a “marketing” problem. They do indeed have a Marketing problem, just not a marketing communications problem. Their offerings are out of sync and their environment and service delivery are apparently also sub-par.
  • If You Can’t Fix It; Feature It: Part 4

    valueacceleration
    6 Jan 2015 | 7:56 am
    Those words said to me several years ago by Roy Fields have been golden. This is the fourth post on this specific topic, and you can find the others with a quick search of the key phrase. This one is about Spirit Airlines. First disclaimer: I have never flown on the airline. However, they are considered by some reports to be the most hated US Airline. That’s possibly saying something … or maybe not. Spirit asked travelers to tell them all the things they hate about flying, and they then created a State of Hate reference. The report states that 60% of the responses to…
 
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    IttyBiz

  • Success Generally Happens After This Part

    Naomi Dunford
    9 Jan 2015 | 12:00 am
    A few weeks ago a client brought us two domain names and asked which one he should choose. Both names were perfectly fine – one was a little more geared towards SEO keywords, and the other leaned towards being better for personal branding. Which one to choose? What choice would give better results? The answer is: It kind of doesn’t matter. People’s first tendency – and I mean all people, not “those stupid ones who are nothing like you and me” – is to overestimate the importance of a single decision. We like to believe in the power of fate and how one specific choice determines…
  • How We Launch, Part 9!

    Naomi Dunford
    7 Jan 2015 | 12:00 am
    Is that a light at the end of the tunnel? Indeed it is. We have reached the very last part in our behind-the-scenes series on some of our biggest launches, and we’re capping it off with something a little more real-time. So, we’ve told you about eight of our big launches. We told you why and how we made our decisions, what our deciding factors were, and how the behind-the-scenes played out. What are we doing today?  Today, we’re going to do the same with the launch of our BIG LAUNCH class. The one you’re seeing right now. From start to finish, we’re going to tell you how…
  • How We Launch, Part 8: Launching over a holiday

    Naomi Dunford
    6 Jan 2015 | 12:00 am
    This is part 8 of a 9-part behind the scenes series on how we ran our biggest launches.  You can start at the beginning right here. Today we’re going to talk about the Your Next Six Months class. This was one of my favorite classes to run because it had a lot of the classic IttyBiz flavor to it: Do something no one else is doing, at the weirdest possible time, and name it something obvious. It happened to be coming up on June (right at Memorial Day weekend), and we had been thinking about what we were going to be doing for the next six months. We’d also had a lot of recent clients…
  • How We Launch, Part 7: In which we sell 3 unrelated things and it actually worked.

    Naomi Dunford
    5 Jan 2015 | 12:00 am
    This is part 7 of a 9-part behind the scenes series on how we ran our biggest launches. You can start at the beginning right here. Spring was rolling around and it was time to release a few new products. Since Dave and I had started working together, we had so many products in the production queue that it was a tough call to figure out when to release them and in what order. We had more products than we had launch slots, and the backlog was getting worse instead of better. We had three ebooks in particular we wanted to release next, though, and we wanted them out as quickly as possible. (You…
  • How We Launch, Part 6: The Launch That Kind Of Wasn’t A Launch.

    Naomi Dunford
    4 Jan 2015 | 12:00 am
    This is part 6 of a 9-part behind the scenes series on how we ran our biggest launches. You can start at the beginning right here. Sometimes figuring out how to launch your stuff only comes to you at the last minute. Today we’ll talk about the launch that was actually a relaunch, and a pretty poor example of even that, but which still sold many hundreds of copies. This is where we learn that if you build enough loyalty and authority, you can totally suck and still make money. But first, we’ll flash back. Beginning of 2008, and I didn’t have any products. I had just started consulting…
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    The Online Community Guide

  • Why Most Branded Communities Fail

    Richard Millington
    29 Jan 2015 | 9:24 pm
    If you're curious why most branded communities fail, PR Week published an article of mine this week.    p.s. time is running out to sign up for SPRINT Europe's community management event. 
  • A Useful Resource

    Richard Millington
    29 Jan 2015 | 11:15 am
    Many sites are combing the best of social science with technology. Here’s a resource detailing a few of them: http://www.useronboard.com/
  • Minutia Trips Up Advocacy Campaigns

    Richard Millington
    28 Jan 2015 | 10:17 am
    Most advice on nurturing advocates can be summarized in four steps: 1) Find people passionate about your brand (usually those that contribute the most) 2) Give them exclusive access, information, and possibly freebies. 3) Connect them with one another to build a community to share advice/feel a sense of connection.  4) Give recognition, training, and encouragement to do their work.  If this worked, we would see many more successful advocacy campaigns.  We don't because this advice works best when the community manager is tweaking the activity of existing highly active…
  • Human Nature Undermines Smart Groups

    Richard Millington
    27 Jan 2015 | 11:41 am
    Bringing the smartest people into the same room rarely leads to successful, positive, outcomes. I can think of 5 reasons for this.  First, the people you’re approaching probably lack the diversity of experience and expertise to create a new outcome.  You probably know the perspectives and views of the person you're approaching, or you wouldn't be approaching them. If you can’t solve the problem already, more of the same doesn’t help. Including more women is a major asset. You need people who have opinions/views you're not already familiar with.  Second, the…
  • 10 Community Skills You Can Learn In 1 Month

    Richard Millington
    26 Jan 2015 | 1:15 am
    In less than a month, you can learn how to tackle many of the biggest challenges we face.  We're going to learn how to: Select, develop, and design a community platform. You're going to learn how much a community platform should cost, the process for developing a community platform, who to trust, how to develop frameworks, and plenty more.  Grow a community in a sustainable way. You're going to learn the difference between attracting your first few members and growing a community over the long-term.& Scale a community team. You will learn how to find the best…
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    BlogNotions - Marketers

  • The Top 10 Reasons Why You Should Start Publishing Interviews

    Francisco Perez
    29 Jan 2015 | 2:51 am
    Every blogger tries to diversify the content on their blog. Therefore, we see different types of posts: roundups, lists, how-to’s, case studies, slideshows, video posts, and podcasts. However, many often forget about interviews, can’t do them or are skeptical about this type of content. And it’s clear why: if your blog is far from TechCrunch or Mashable level, top experts, popular bloggers and celebrities will hardly notice your offer to be interviewed in a heap of inbox emails. However, this is only a prejudice. When we started freemake.com’s blog, we were known for…
  • Time to Stop Making Sales & Marketing Excuses in 2015

    Dan McDade
    27 Jan 2015 | 6:00 am
    “If only I had a qualified lead!” “I get too many leads!” “I don’t get enough leads!” “Salespeople never close out the leads!” “No one likes the CRM system, so no one uses it!” From my perspective, having interviewed hundreds of managers on SLMA Radio, and managed 20+ sales and marketing teams (interim management) through the years, it’s the excuses that drag down organizations. Excuses from both employees and managers can fill a book, and most are bogus.
  • Could you have zombie loyalists?

    Drew McLellan
    27 Jan 2015 | 4:48 am
    Peter Shankman’s new book  comes out today and I’m looking forward to reading it on the plane tonight! If you aren’t familiar with Peter, he’s best known for founding , which changed how journalists and sources interact around the world. This new book is his fourth, and is the follow-up to his best-seller, . He blogs at , and tweets random hilarity at @petershankman. Peter always does things in an innovative way, so to celebrate his book’s launch, he released this “customer service constitution.” What do you…
  • Video: Well-Oiled Machine Or Grinding Gears?

    Randy Shattuck
    26 Jan 2015 | 1:37 pm
    Which Describes Your Sales & Marketing Relationship? Aligning sales and marketing functions reminds me a lot of learning to drive a stick shift.  Grinding gears, stall-outs and trial-and-error learning: these were all a part of my attempts to master a manual transmission.  I just couldn’t get the timing right.  Either my foot came off the clutch too fast or I pulled the stick before the clutch was all the way down.  Either way, the car let out a huge groan.  It was not pleasant to hear. These days that sound is still in my ears.  But I hear it in a different way: when I meet with…
  • Mobile Friendly Test Tool, What Your Audience Wants, Blog Promotion Checklist, Speedlink 4:2015

    Francisco Perez
    24 Jan 2015 | 12:25 pm
    Hi everyone, hope you all had a great and productive week! Recently, you may have received a notification email from Google Webmaster Tools about your site’s mobile friendliness. If you have not (yet) received one, it’s probably because your site is already mobile responsive/friendly or it is underway. IN any event, it seems that Google is now telling everyone to fix their site’s mobile friendliness, or prepare for a downward trend of organic traffic soon enough. To make things easier for you, Google has whole of pages devoted solely for mobile friendliness. This page for…
 
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    The Digital Letter

  • With Work, Facebook Aims to Consolidate All of Our Social Engagement (and Data) Under One Platform

    Ken Yeung
    21 Jan 2015 | 6:00 am
    The battle for being social in the enterprise has heated up once again. Earlier this month, Facebook announced that it was launching a new offering specifically for businesses. Called Work, it’s intended to close the gap between the personal and the professional identities people have on the social network. With the introduction of both a mobile and desktop application, Facebook seeks to connect the next 5 billion people, not only for those around the world in under-served countries, but also in a whole new segment: within the workplace. Until now, Facebook had been primarily an…
  • Marissa Mayer and the Case of the Yahoo “Curse”

    Ken Yeung
    9 Jan 2015 | 5:12 pm
    Yahoo is one of those legendary companies that has existed for quite some time — nearly 20 years, in fact. And for many, it’s been known for at least a few things including being an iconic old school search engine, its acquisition sprees, co-founder Jerry Yang, and a steady stream of ever-changing Chief Executive Officers. It has a rather complex identity problem and needs to find some way to redefine itself. That’s where Marissa Mayer comes in — or at least that’s what investors and supporters thought in 2012. Mayer’s selection as the leader of…
  • In “Startupland”, Startup Life Is Full of Risk, but the Entrepreneurial Dream Is Possible

    Ken Yeung
    30 Dec 2014 | 3:58 pm
    Creating and running a startup isn’t all glamour and glitz, although emerging technologies have made starting a business somewhat easier. But it’s not like it was straight out of a fictional Hollywood movie where there’s a happy ending involved — in most cases, this isn’t the case with companies in the real world. Many often shutter for various reasons, whether it’s because of a decrease in traction, lack of funding, or something else. Needless to say, it’s certainly tough being an entrepreneur. You give up practically everything to follow your dream…
  • 10 Interesting Startups To Watch In 2015

    Ken Yeung
    24 Dec 2014 | 6:00 am
    As we wrap up another year on this planet, people have begun reminiscing on what has gone on in the past twelve months and whether they should look back at it with longing regret or praise over their accomplishments. The same could be said about the world of technology and startups. For the past couple of years, I’ve penned an annual prospective (if you will) on The Next Web — see 2013 and 2014 — about interesting companies that you should pay attention to in the next year. Naturally, I’m no longer actively reporting, but I felt that it was worth my time (and yours)…
  • Uber’s Controversies Highlight A Growing Transformation of Its Utopian Vision To One of Chaos

    Ken Yeung
    20 Nov 2014 | 5:10 pm
    The word “disruption” has been thrown around in the tech industry rather nonchalantly over the past few years. The dictionary defines it as: “a disturbance or problems that interrupt an event, activity, or process.” And one company that has come up time and time again as the epitome of this phenomenon is Uber, the private car service that has Silicon Valley in a tizzy. Since its inception, the company’s CEO Travis Kalanick has publicly said the existing taxi industry is corrupt and there was a perception that Uber was the white knight sent to provide the…
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    Diamond Website Conversion » Blog

  • How to link Webmaster Tools with Google Analtyics

    Marty Diamond
    18 Jan 2015 | 5:46 pm
    You can link Webmaster Tools with Google Analytics? Why yes you can! In doing so, it allows you to integrate all the services of each into one big tool to measure the behavior of your site’s traffic. This allows you to dig deeper into how people are searching your website so you can see what they are looking for the most. Aside from their capabilities, the great thing about having both of these tools are that they are absolutely free. The only thing you need to do in order to take advantage of them, are to sync them together. This article will show you how to link Webmaster Tools with…
  • How Important are Pageviews for Bloggers?

    Marty Diamond
    21 Nov 2014 | 3:49 pm
    If you’re a new blogger or have been around the block some, pageviews are really important. If you’re not paying attention to your website’s stats, then you’re missing out on a lot of things that could make you money. Money or any return on investment is important for a lot of bloggers, whether the blogger is a professional or writing on a website as a hobby. In this article, we’ll cover how important are pageviews for bloggers. How Important are Pageviews for Bloggers? What is a Pageview? In many web analytics platforms, pageviews is a statistic that is commonly…
  • Google Analytics: How to Set Up a Simple Goal

    Marty Diamond
    23 Sep 2014 | 10:33 pm
    Google Analytics provides a great feature for website owners to be able to track specific campaigns, also called a goal. It can be places on pages, forms, or anything you are wanting to track for to see if a campaign has an effective website conversion. It also tracks how the visitor arrived to the area you want to convert. This works great after you’ve tried A/B Testing so you can verify the results from live traffic. In this article, you’ll learn how to set up a simple goal in Google Analytics. Google Analytics: How to Set Up a Simple Goal Please note, if you haven’t added…
  • Average Session Duration – What is it and Why Bloggers Should Care

    Marty Diamond
    21 Aug 2014 | 12:02 pm
    In Google Analytics, one of the statistics measures is average session duration. In simple terms, this is the amount of the time that a person spends on your website. This article will help you understand average session duration and if you’re a blogger, perhaps persuade you to take a better look into this piece of information. As an extra goodie, there will be a few brief tips to hopefully get those visitors to stay longer. Average Session Duration – What is it and Why Bloggers Should Care As mentioned before, the average session duration is the average time of all the time spent…
  • Getting a Handle on Site Speed

    Marty Diamond
    1 Aug 2014 | 1:35 am
    One of my greatest challenges has been to convince clients that they have a slow loading site AND that a slow loading website reduces the number of sales or leads they can expect to get. I’ve shown them the pretty waterfall charts that show that their site loads in 6.7 seconds – only to have their eyes glaze over. I touch on it when we’re reviewing their Google Analytics and pointed out that page load times are now part of Google’s search algorythm – and still no response. Then I discovered a secret weapon….the video of a site loading from webpagetest.org. There is nothing like…
 
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    DR4WARD

  • What Percentage Of Adults Own A Smartphone? #chart

    Dr. William J. Ward aka DR4WARD
    29 Jan 2015 | 6:15 am
    What Percentage Of Adults Own A Smartphone? #chart GlobalWebindex I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to…
  • Why Is Visual Literacy Critical For Teaching And Student Learning? #infographic

    Dr. William J. Ward aka DR4WARD
    29 Jan 2015 | 6:06 am
    Why Is Visual Literacy Critical For Teaching And Student Learning? #infographic Teachthought.com I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it"…
  • What Are Recommended Times To Post On Different Social Networks? #infographic

    Dr. William J. Ward aka DR4WARD
    29 Jan 2015 | 5:52 am
    What Are Recommended Times To Post On Different Social Networks? #infographic SurePayroll I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it…
  • What Are 12 Tech Trends To Discuss In 2015? #slideshow

    Dr. William J. Ward aka DR4WARD
    27 Jan 2015 | 7:13 am
    What Are 12 Tech Trends To Discuss In 2015? #slideshow CES 2015 Trends Presentation from W2O from W2O Group   I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly…
  • What Demographic Will See The Largest Increase In Social Media Users And How Do Top Social Network Users Compare? #infographic

    Dr. William J. Ward aka DR4WARD
    27 Jan 2015 | 6:58 am
    What Demographic Will See The Largest Increase In Social Media Users And How Do Top Social Networks Compare? #infographic Infographic: Carlos Monteiro via Adweek I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and…
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    Darren | Slaughter

  • Facebook vs. Youtube Video: For Me, It’s Not Even Close!

    Darren
    29 Jan 2015 | 11:20 am
    So what if Facebook has a billion users? So what if they are getting billions of video uploads? Read my lips, Facebook will not fool me again! If I have to pick a horse to back in this race, it’s going to be YouTube every time! Why? I just feel like YouTube is a better partner in the long run. How about you? The post Facebook vs. Youtube Video: For Me, It’s Not Even Close! appeared first on Darren | Slaughter.
  • What Your Website Could Learn From Southwest Airlines

    Darren
    28 Jan 2015 | 5:44 am
    Your website is your home base. It’s the one place on the web no one can tell you what to do. Sometimes thats good, sometimes that’s bad. What I will tell you is this, you need to control as much of the user experience your audience has with your brand as possible. From your initial advertisements to their final contact, you want your prospects finding you on a platform you own…your website, which is why Southwest protects this one thing so dearly…watch the video to find out what it is! The post What Your Website Could Learn From Southwest Airlines appeared first on…
  • What Your Website Should Have in 2015

    Darren
    27 Jan 2015 | 5:29 am
    Any homeowner is going to expect you expects a contractor to have a minimum set of tools, a license, insurance and the obvious skills needed to perform the job at hand. But before all that, they need to be able to get at the right information on your website they need to make a decision on hiring you. After doing about 30 website reviews since New Years, I still see a lot of contractor websites that are missing the most important info for homeowners. So, I’m here to help! Here is what Your Site NEEDS to Have in 2015! Homepage: Seems obvious right? But it’s not so much having one…
  • Winning The Long Game With Postcards

    Darren
    26 Jan 2015 | 3:55 am
    In my weekly newsletter yesterday, I talked about postcards and how you can take a 3-second ad and turn it into a year-long billboard placed right inside your prospects kitchen with one simple step. Watch the video to see how you can too. If you want to get the details on from yesterday’s newsletter, sorry, you gotta sign up! But you can sign up by clicking here, then entering your email address in the sidebar. The post Winning The Long Game With Postcards appeared first on Darren | Slaughter.
  • Contractor Marketing Tip: How To Win The Sale On The Phone (Infographic)

    Darren
    23 Jan 2015 | 4:40 am
    Hate talking on the phone? It doesn’t matter if you have the best website on the planet, you spend ten’s of thousands of dollars on marketing, the sale is won or lost on the phone. For all the gadgets and gimmicks available to the average contractor, the one tool that wins above all else is the telephone. Here is a great infographic to help you get a handle on how to handle phone calls to set appointments, ask for the sale and get referrals. The post Contractor Marketing Tip: How To Win The Sale On The Phone (Infographic) appeared first on Darren | Slaughter.
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    Webolutions

  • The February Tasting Menu features Valentines Day Inspired Selections

    Cindy McGovern
    29 Jan 2015 | 9:22 am
       Roses Are Red, Violets are Blue, Book your Appointment Now for a Website Consult with Phil and All of Your Dreams Will Come True!       Morning Tasting Menu – Weeks 1 and 2   Croissants Drizzled with Chocolate Sauce Served with Italian Espresso       Afternoon Tasting Menu – Weeks 1 and 2   Chocolate Tasting Event Served with Sparkling Water       Morning Tasting Menu – Weeks 3 and 4     Strawberries Romanoff Served with Godiva Chocolate Truffle Coffee        ... Read More The post…
  • Google Introduces New Mobile-Friendly Labels in Mobile Search Results

    Sarah Boyd
    12 Jan 2015 | 8:19 pm
    Google in its infinite wisdom is always trying to come up with ways for people to have better search engine results given to them, no matter what type of device they are on. This latest update introduces new mobile-friendly labels attached to search results you would see on a mobile device. The new mobile-friendly label is supposed to provide people with a better user experience, letting people know that based on Google’s standards, the website they are about to visit is mobile-friendly. If you have a smartphone and have ever experienced... Read More The post Google Introduces New…
  • New Facebook Search: How Social Media Marketing is Changing

    Carrie Gottschalk
    12 Jan 2015 | 2:54 pm
    Last month, Facebook announced the new Facebook Search. Many people were skeptical of this new feature in part because of privacy concerns. Regardless of the critics, the feature provides many benefits for businesses and advertisers and can even assist the average user find fun, forgotten content. There are also a few features of Facebook Search that can make Facebook users weary if they have over-shared online and have not taken complete control of their privacy settings. Currently, the new Facebook Search is available to iPhone and desktop users that have a... Read More The post New…
  • Join Webolutions Revolutions for the Fight For Air Climb

    John Brackney
    12 Jan 2015 | 2:50 pm
    Webolutions strives to make a positive impact in our community by supporting the volunteer and charitable pursuits of our team members and by serving as a corporate sponsor for several charitable events throughout the year. We are excited to be a corporate sponsor for the 10th Annual Denver Fight for Air Climb that benefits the American Lung Association! “There are things in life that we do because we have to, and there are things we are inspired to do! We are inspired to support the American Lung Association, an organization... Read More The post Join Webolutions Revolutions for the Fight…
  • Experiential Marketing – Wii U Setup Process Slows Christmas Cheer

    Doug Griffin
    8 Jan 2015 | 8:09 am
    Wii U Marketing Misses the Mark Excitement. Jubilation. Anticipation. Those are just a few of the words that described my kids when they opened their new Wii U on Christmas morning. Within no time, they had me unboxing it and climbing behind our television to get it hooked up and charging up the remote controls. They could not wait to begin playing Mario Cart 8 in true HD….and I admit I was little excited too. We were all expecting the Wii U to be ready to go like our old Wii... Read More The post Experiential Marketing – Wii U Setup Process Slows Christmas Cheer appeared first on…
 
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    Austin & Williams Unplugged

  • Deflated Expectations

    29 Jan 2015 | 8:25 am
    Cleaning out my office, I came across the October 2006 issue of Business 2.0, a magazine that’s been out of print since late 2007. As I prepared to toss it, the cover story grabbed my attention: The Next Disrupters: They’re gunning for Google. And Skype. And Citibank, Ford, Oracle and AT&T. Meet 11 companies whose breakthroughs will change everything.” Wow! These must be killer companies! So who are they and how did they change everything? A look at a few: NetVibes—a widget dashboard that was supposed to make Yahoo! and others obsolete. It was sold in 2012.
  • Print Is Dead?! (Not So Fast.)

    26 Jan 2015 | 1:13 pm
    We’ve all heard the news repeatedly over the past decade or so: This is the digital age they say… newspapers are shutting down, magazines are trimming their staffs. Yet, a quick Google search of “Why print isn’t dead” yields more than 1 million “print defenders”—individuals who believe print is perceived as the more credible, trustworthy source of information. Yes, the future lies in digital technology, but if you want your marketing strategy to be truly effective, think multichannel. Print can be an extremely effective tool, especially when…
  • How to Improve Landing Page Conversions in Higher Education? Go to the Videotape!

    19 Jan 2015 | 1:09 pm
    The purpose of a campaign landing page is to make it easy for your target to convert. Whether it’s filling out a form or joining an e-newsletter, video content done right can be a powerful vehicle that creates trust between the brand and target. It’s no surprise that landing page visitors prefer watching videos to reading text. It’s quick, it’s easy and it can provide great insight into your true brand essence. Video content is especially useful in higher education marketing. Prospective students crave a real understanding of the atmosphere and community they will be…
  • Expand Your Digital Reach: Go Responsive

    12 Jan 2015 | 12:20 pm
    Financial institutions looking to drive traffic to their website or landing page should consider this: With the rising use of mobile devices, there’s a solid chance the user will be viewing your online content from a mobile phone or tablet rather than from a desktop. Through a responsive framework, the layout and content on each page will adjust to accommodate the device’s resolution, as well as the site’s behavior and functionality. This mobile-first approach enables banks and credit unions to offer a seamless user experience, regardless of the type of device used to access…
  • Tips for CRM Success in Financial Services

    5 Jan 2015 | 1:16 pm
    As the financial services industry evolves from transaction-centric to a more customer-centric business approach, effectively leveraging customer relationships becomes all the more critical. A customer’s financial needs change throughout their lifetime and their loyalty increases, making it doubly important for financial institutions to cultivate lifelong and profitable customer relationships. Developing and implementing a responsive customer relationship management (CRM) strategy that offers the most appropriate products and services to customers throughout the relationship…
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    Marketing and Social Media by us

  • How to Create a NEW LOGO for your Small Business or Professional Service by Lisa Chapman

    Lisa Chapman
    21 Jan 2015 | 11:51 am
    Find Logo Designers – Fast, Affordable and Amazing Quality One of my favorite clients recently approached me with the need to have a logo created. He has a professional consulting practice, a website and a blog. The Problem: his brand hasn’t been developed and he wants a new logo to give it punch and memorability. I’m going to show you exactly how to get your quality custom logo designed for $5! Logo Ideas My client wants to use the image of an anchor. So I jumped online and performed a quick search on Google Images for the keyword term ‘anchor logo’. See what it returned for anchor…
  • An Entrepreneur Shares His New Business Ideas by Lisa Chapman

    Lisa Chapman
    29 Nov 2014 | 8:01 am
            I Want to Start a New BusinessA Real Case Story As told by Brian Cox Im about to share some of my business ideas with you, and I would like to hear your comments and feedback. I want to help people with their budgets and 1040EZ forms. This is the reason why: I know that some individuals (my target customers) need a quick loan during the Holiday Season. My future customers may think along these lines: Because I live paycheck to paycheck, how will I get quick money for Holiday gifts?I know Im going to get fleeced, but Ill probably just get a tax refund anticipation…
  • Your Newsletter Can Be Quick, Easy and POWERFUL by Lisa Chapman

    Lisa Chapman
    22 Oct 2014 | 10:59 am
    How to Steal your Audience’s Attention and Beat Your Competition SME Rand Fishkin HOT OFF THE PRESS: I just found this beautiful approach to building recognition of your brand, increasing your audience, adding real value to the online conversation & knowledge base, and making it all very easy. That’s a tall order and might seem like a lot of work – even overwhelming. But it’s not. The most brilliant approaches are often the simplest. The email newsletter below came from one of my subject matter expert’s (SME’s) newsletter subscription. I subscribe because I know that they…
  • Advertising Infiltrates Your Child’s Life by Lisa Chapman

    Lisa Chapman
    23 Sep 2014 | 1:34 pm
    Save Your Child from Financial Failure It’s no secret that America’s children are growing up in a society dominated by media and advertising. But do we fully understand the power these messages have over our children, and how drastically it affects their financial future, even the very quality of their lives? In this post, we’ll consider: How manipulative advertising targets children The powerful emotional appeal to BUY has them hooked “Immediate gratification” is introduced at a tender age Advertisements influence toddlers, then escalate with each target age And how advertisers…
  • Amazon Prime Air – Behind the Curtain of an Amazing Marketing Case Study by Lisa Chapman

    Lisa Chapman
    12 Sep 2014 | 11:21 am
    5 Best Practice Marketing Tips from an Online Giant Watch this (and TWEET about this astounding Amazon Prime Air Video.)   Click this link to view Amazon footage from a Prime Air drone test flight (Use the Back Button to return to this page.) The Inspired Marketing of Amazon Prime Air The online giant Amazon.com does it again with gorilla marketing & PR tactics. I invite you to take a closer look at the reviews and marketing “take-aways” offered by industry gurus. This campaign looks clean & professional BUT DOES AMAZON’S CEO HAVE ULTERIOR MOTIVES? Some suspect so.
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    OnQ Marketing » Blog

  • Australian Marketers Suffering From A Crisis of Confidence With Content

    Quentin Aisbett
    4 Jan 2015 | 3:44 pm
    How can it be that Australian marketing professionals consider their content marketing efforts less effective than last year? Could they be suffering from a crisis of confidence? The Content Marketing Institute in partnership with Australia’s Association for Data-Driven Marketing and Advertising recently compiled their third annual report, Content Marketing in Australia 2015: Benchmarks, Budgets and […] Australian Marketers Suffering From A Crisis of Confidence With Content is a post from: OnQ Marketing
  • How Digital Impacts The Local Retailer? [STUDY BY GOOGLE]

    Quentin Aisbett
    15 Dec 2014 | 2:20 am
    Many local retailers think that the rise of digital has lead to a downturn in business, suggesting that they can’t compete with the online shopping experience. But according to a recent study commissioned by Google, digital can in fact enhance your business, if used properly. In ‘The 3 New Realities of Local Retail’ Google outlines […] How Digital Impacts The Local Retailer? [STUDY BY GOOGLE] is a post from: OnQ Marketing
  • Web Design: Can Less Really Be More?

    Matthew Davis
    1 Dec 2014 | 2:24 pm
    Excessive complexity is evidence of a lack of thought and design. Simple, thoughtful sites are far more effective at generating conversions. Underlying all of the chatter about flat design, minimalism, and user experience design, there’s a simple principle: complexity does not lead to positive user experiences. Unfortunately, many businesses aren’t paying attention to the message. […] Web Design: Can Less Really Be More? is a post from: OnQ Marketing
  • Marketers Still Not So Confident with Digital

    Quentin Aisbett
    27 Nov 2014 | 7:12 pm
    Less than half of Australian digital marketers feel highly competent in digital marketing. That’s what the Digital IQ Index 2014 published by Digital Chameleon found when they researched a sample of brand, agency, and media organisations. To me it says a couple of things…. (i) Maybe digital marketers are a modest lot and being not […] Marketers Still Not So Confident with Digital is a post from: OnQ Marketing
  • Do One-Page Website Designs Hurt SEO?

    Graeme Caldwell
    15 Oct 2014 | 3:49 pm
    We take a look at how a one-page designs might affect a site’s SEO and a list of questions that need answering before deciding on a one-page design. Over the last few years, one-page sites have been popping up all over the web. Traditionally, websites are made up of multiple pages, each of which focuses […] Do One-Page Website Designs Hurt SEO? is a post from: OnQ Marketing
 
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    Smedio - Business Ideas Worth Sharing

  • 5 Companies Doing Blogging Right

    Douglas Idugboe
    26 Jan 2015 | 12:20 am
    Having a company blog and blogging strategically have become nearly as standard as having a logo. Obviously the latter comes first, but the former is something regularly launched alongside a business’ website. From offering prospects and customers a chance to consume informative content, to giving a glimpse of your company’s culture, to improving your SEO strategy, blogs can pack a powerful marketing punch. While straight emulation is never a good idea, it can be beneficial to learn from others who have realized blogging success. Here are some valuable tips from five companies that are on…
  • Metrics That Will Matter to Your Business This Year

    Nick Rojas
    19 Jan 2015 | 11:14 pm
    What metrics should your business focus on this year? With the holiday season fully behind us, we’re looking towards 2015 and embracing the challenges we’ll be facing in the New Year. Prosperity is always high on our wishlist for success in our upcoming fiscal year, and metrics can play a key role in measuring our shortcomings and analyzing our triumphs. With hundreds of different options available for analysis and the many different trends to follow, one can easily become lost in the online jungle of items at our disposal. Social media is still on the rise and businesses both large and…
  • Is Print Media Marketing Dead, or Just Different in 2015

    John Sollars
    29 Dec 2014 | 10:56 am
    In the beginning, there was print media. It was an almost magical way to send out a message and get people to buy things they needed (and sometimes things they didn’t need). Then, along came the Internet. It created 2-second attention spans, and destroyed traditional direct marketing – or did it? Many marketers these days say that snail mail is dead. The reality is that it’s evolved. Print Media Marketing Still Alive According to research from BIA Kelsey, direct mail still has 43 per cent of the total share in local retail advertising. Pitney Bowes also found that 76 per cent of…
  • The Top Ad Networks of 2014

    Douglas Idugboe
    22 Dec 2014 | 9:42 am
    Ad networks are an important tool for advertisers because of the increased efficiency and lowered cost of doing business. Simply put, ad networks aggregate spots to put advertisements from print to online to mobile. So, instead of filtering through millions of websites and contacting the publishers about advertising spaces manually, the ad network automates this process for you. Although there are ad networks for all types of media including print, with the increased use of smartphones, digital ad networks are more important than ever. So, how do you know what network to choose out of so many…
  • How to Build Customers’ Trust and Boost Online Sales

    Douglas Idugboe
    18 Dec 2014 | 9:57 am
    Without customers’ trust online, consider your online sales a failed proposition. The lack of customers’ trust has been sited as one of the main reasons for shopping cart abandonment. At 70% of all online shopping incidence, Shopping cart abandonment is the primary revenue killer for online sellers. That’s an astounding $3 Trillion lost in sales lost in sales, worldwide. According to Paypal, 86% of American did their Christmas shopping online last year. The trend might not be different this year, if not better. How many of these shoppers will abandoned shopping carts  this…
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    Great B2B Marketing

  • How to be a Great B2B Marketing Coach

    Christopher Ryan
    27 Jan 2015 | 1:14 pm
    In honor of Super Bowl week, I thought I would explore just what it takes to be a great B2B marketing coach. Hopefully you won’t have to deal with issues like injuries and deflated footballs. But regardless if you are solely responsible for your B2B marketing efforts, or manage one or more people, you need to accept the responsibility for moving the ball forward.  Here are six strategies to help you accomplish this: Don’t keep running the same plays. By same plays, I mean that you don’t mix up your media or messaging. Over time, running the same marketing campaigns targeted at the same…
  • The Economic Value of Your Company Brand

    Christopher Ryan
    21 Jan 2015 | 2:25 pm
    I was a guest speaker for The Center for Business Modeling at a video/podcast on a subject near and dear to my heart: the economic value of a brand. Following is a summary of what I said on the podcast. When people talk about a company brand, it is often expressed as sort of an abstract concept – we feel good about our brand — or perhaps not so good. Actually, a strong brand has a monetary value. For instance, it can be a boon to the stock price, making the entire company more valuable.  It can be a sales and profit accelerator by helping you sell more products and services at a greater…
  • Lower the Cost and Boost the Productivity of B2B Sales

    Christopher Ryan
    15 Jan 2015 | 10:19 am
    Last month, David Brock, president of Partners in Excellence, published an excellent article titled A Frightening Look At the Cost Of a Sales Person.  Brock recounted some statistics that should disturb senior sales executives, as well as their CEOs and CFOs. For example: The average tenure of a salesperson from the time they start a job to the time they leave is less than two years (Sales Readiness Group). The average tenure of a sales manager is 19 months. 47% of companies say it takes 10 or more months for new sales people to become fully productive (67% are 7 or more months)(CSO…
  • B2B Sales and Marketing Trends for 2015

    Christopher Ryan
    6 Jan 2015 | 7:00 am
    At the beginning of each year, my team and I publish a report on significant trends in B2B sales and marketing. This report is based on our experience with our B2B clients as well as relevant industry research. The purpose or the report is to provide information that is timely and actionable. You can read the full report here. Trend 1:  Metrics are a major priority. We see many B2B companies adopting an end-to-end marketing and sales framework that: Attributes new revenue to specific lead sources. As Casey Szulc of Inc.com reported, “…89% of businesses who carry out any form of…
  • Focus on Productive B2B Marketing and Sales Activities

    Christopher Ryan
    30 Dec 2014 | 9:13 am
    Like many of you, I am in the middle of the process of strategizing how to best achieve my 2015 objectives, which include optimizing results for my family, business, friendships, activities, and so forth. And when I look back on 2014, I think I did a decent job of improving results in each of these areas. However, if there is one thing that was a barrier to more success, it is the insidious habit of focusing on non-productive activities. The subject of wasting time reminds me of the famous quote which opens Leo Tolstoy’s book Anna Karenina: “Happy families are all alike; every unhappy…
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    Professional Services Marketing Today

  • SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search

    Teresa Slider
    29 Jan 2015 | 7:51 am
    You might think you’re already doing everything you can to improve the visibility of your technology firm online, but the constantly changing algorithms used by Google could mean your approach is out of date. With the crucial role search engine optimization (SEO) plays in increasing visibility and generating leads for your firm, you can’t afford to fall short on this essential element of online marketing. Check out the graphic below and you’ll see SEO is the most effect online marketing technique used by experts and high growth firms. Many technology marketers aren’t…
  • 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy

    Renee Servinsky
    28 Jan 2015 | 7:38 am
    Research shows that content is the backbone of successful online marketing. Firms that generate at least 40% of their leads online through content marketing grow 4X faster than firms that don’t. However, it’s not an easy proposition. And you may look at your results and wonder why your content marketing wasn’t as successful as predicted.  Maybe your managing partner is having trouble seeing the value of content creation and promotion, particularly if inbound leads haven’t increased substantially. So why does content marketing so often fall off track? For…
  • New Research Uncovers Biggest Business Challenges in A/E/C

    Sylvia Montgomery
    27 Jan 2015 | 7:06 am
    It’s more apparent than ever that architecture, engineering, and construction (A/E/C) firms face many of the same uncertainties as other industries—as well as many unique to their field. Making the future a bit more manageable, though, is a new body of research from the Hinge Research Institute.   We gathered responses from over 500 professional services firms across seven different industries (accounting and finance, technology, marketing/communications, A/E/C, legal, and management consulting), with A/E/C making firms up nearly a fifth of those surveyed. Despite the…
  • New Research Report: Referral Marketing for Professional Services Firms

    Lee Frederiksen
    26 Jan 2015 | 9:13 am
    Across the world of professional services, countless firms are missing out on opportunities for new business – even though 72.1% of firms identify attracting and developing new business as their top business challenge in 2015. The reason? An incomplete approach to referrals. Traditionally, referrals have been at the heart of many firms’ marketing strategies. Our previous research found that increasing referrals was the top marketing initiative for professional services firms in 2015. But as the marketplace evolves, we wanted to look deeper. How and why are non-clients making…
  • A Better Way to Develop Your Accounting Marketing Budget in 2015 and Beyond

    Lee Frederiksen
    22 Jan 2015 | 9:01 am
    All too often, marketing budgets become a battleground for the various perspectives and emotions of an organization’s decision-makers. The result? Chaotic budgets based on a patchwork of beliefs rather than the goals and needs of the business. Fortunately, there’s a better way: basing the budget on research. Now there’s an opportunity for firms to do just that: participate in this year’s Marketing Benchmark Study and you’ll receive a copy of the full report. Our past studies have found that firms that conduct research grow more quickly. …
 
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    Aaker on Brands

  • The Evidence You Need to Justify Brand Investment

    28 Jan 2015 | 12:00 am
    Many CMOs are challenged with the question, “Where is the quantitative proof that brand investments pay off?” The benefits seen in people, IT, and organizational culture do not provide the necessary evidence. So, let me detail three pieces of quantitative evidence about the power of branding.Robert Jacobson and I conducted two studies in which the impact of brand equity on stock return was measured using time series models.The first database included nine high-tech firms such as Apple, Dell, HP, Microsoft and Oracle. Quarterly data over 8 years provided 250 observations. Brand equity was…
  • The Best Ads of the 21st Century

    21 Jan 2015 | 12:00 am
    Advertising Age asked a panel of 17 respected leaders in the advertising community to evaluate a set of 50 nominees and declare the top 15 ads of the 21st century. These campaigns represent outstanding and provocative choices. What we see is some impressive messaging and outstanding execution.The number 1 campaign of the panel, which would have been my choice as I've written in the past, is Dove's “Campaign for Real Beauty.” It was not designed to sell a product but to change society’s view of beauty and enhance the self-confidence of women and teen girls. Wow!All of the winners were…
  • The Importance of Category Labels

    14 Jan 2015 | 12:00 am
    I've stated many times before that the only way to grow, with some exceptions, is to innovate and create “must haves” that define a new subcategory (or category) and then manage that subcategory so that it wins in the marketplace and so that your brand becomes an exemplar. When this happens, subcategory competition becomes the focus rather than brand competition, and this can be a foreign concept to most marketers.A key part of the process is the subcategory or category label or “brand.” The brand that can define and manage the label will be in a position to both help the subcategory…
  • Skype Uses Storytelling to Drive Growth

    12 Jan 2015 | 12:00 am
    In 2012, Skype brought in a new CMO, Elisa Steele and decided that the way to expand Skype usage (too often restricted to special occasions) was to uncover and promote user stories, especially those that focused on “everyday moments.” The idea was to channel the passion of Skype users into stories that have the ability to impact, contribute emotion, change perceptions, alter behavior, be remembered and stimulate sharing. Needless to say, this approach worked.The Skype story is worth looking at for two reasons. First, it is a rare case of story-based marketing achieving a documented…
  • Looking Back at 2014's Best Posts & Preparing For 2015

    7 Jan 2015 | 12:00 am
    Before I start a new year of blogging, I wanted to take some time to reflect on the 40 some-odd commentaries that I posted in 2014. Which stand out?Two stories of brand strategy success stood out as the most popular and most commented.The first describes six reasons why Uniqlo has achieved dramatic energy and growth during the past two decades. Uniqlo’s success is based on a clear brand vision, amazing innovation, integrated operations that include a direct link from store to factory, a charismatic owner-founder and the ambitious goal of being the top private-label clothing retailer in the…
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    Katz Marketing Solutions' Brand Triumphs & Tragedies

  • 4 Ways to Raise Pricing and Delight Customers

    Tammy Katz
    29 Jan 2015 | 3:23 pm
    Most companies loathe or mismanage the harsh reality that pricing increases are often necessary to offset inflation, even with the most diligent cost control.     Often, this is a painful across the board price percentage increase on all units, on largely unchanged products and services.     Here are five great ways to drive price increases that consumers will willingly accept, and, even enhance loyalty to your company. 1.     Innovate to improve the customer’s user experience – Tide Pods is a brilliant innovation that makes washing clothes more convenient, portable,…
  • University of Dayton’s Rebranding Nightmare

    Tammy Katz
    24 Jul 2014 | 10:19 am
    University of Dayton proudly unveiled its unfortunate new athletic logo last week, which has been largely skewered by their alumni.    Noble intentions, but not exactly the desired outcome.       The university is primarily known as “U.D.” and the old and new athletic logos are: Old:                                                         New: The logo change was intended to be an investment in the athletic program’s future, with ” a stronger, more iconic representation of our program and our sports teams…
  • 5 Hottest Food Trends at Expo West |

    Tammy Katz
    20 Mar 2014 | 8:17 am
    We were delighted to appear in The Ohio State University’s Food Innovation Center Blog: “Natural Products Expo West 2014 was an incredible show of natural, organic, and healthy food and beverage manufacturing, ingredients, and in many ways – the future of the food industry, given that healthier food has moved from trend to societal shift. The natural, organic and healthy products food industry is growing nearly three times higher than the food industry average, per Penton. I had the privilege of attending with 67,000 of my closest friends and 2,600 exhibitors. Expo West was an…
  • Super Bowl XLVIII Ad Rankings: Budweiser, Doritos (and Seahawks) Blowout

    Tammy Katz
    3 Feb 2014 | 11:40 am
    Budweiser and Doritos were the uncontested winners in last night’s Ad Bowl, as measured by USAToday (popularity),  Brand Bowl (social media buzz) and Katz Marketing Solutions (effectiveness).   Both brands had two exceptional spots (Budweiser: Puppy Love and Hero’s Welcome; Doritos: Cowboy Kid and Time Machine) that nailed all the essentials of great advertising:   enhances brand equity, persuasive, resonates with the target audience, compelling main message, brand integral to the story, and the Super Bowl ‘wow’ factor for entertainment.   Doritos…
  • Food Mergers and Acquisitions that will shape 2014

    Tammy Katz
    13 Dec 2013 | 7:37 am
    Brilliant overview by Paul Conley/FoodDive: three expected trends in the food industry. 1.  Buying market share 2.  Dumping the non-core (refocusing on core) 3.  Buying younger (and more innovative) companies “This week saw two more giant deals for the food industry in a year that has been filled with mergers, acquisitions and divestments. Sysco announced it would spend $3.5 billion to buy competitor U.S. Foods; meanwhile, WhiteWave announced it would spend $600 million to acquire Earthbound Farm. Those deals, as different as they were, pointed to a…
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    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • Why Planning Is The Most Important Step In Your Website Design Journey

    Sydni Craig-Hart
    20 Jan 2015 | 6:00 am
    You would think that getting a website that works would be as easy as finding a designer you like, telling them what you want and badabing badaboom you have a client magnet! Unfortunately that’s not the case. The problem is that most small business owners take a “looks” approach when they start their website design. They pick the colors, they have a vision for ideas that they want to convey with imagery, and they have some ideas for sweet doohickies that will make it all cutting edge… and that’s it. What they’re missing is the functionality and strategy that needs to go into…
  • How to Get New Clients…When You Didn’t Follow Up Like You Should Have

    Sydni Craig-Hart
    15 Jan 2015 | 6:22 am
    It's happened to the best of us. You had a hot lead, right in the palm of your hand and you dropped the ball. All is not lost! Here's how to re-capture the opportunity and turn a mis-step into a win! What do you think of these 5 steps? Share your thoughts with me below! The post How to Get New Clients…When You Didn’t Follow Up Like You Should Have appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • 5 Simple Steps To More Clients Within 90 Days

    Sydni Craig-Hart
    8 Jan 2015 | 6:41 am
    Problem: “I don’t have enough clients” Solution: Paying clients are the lifeblood of your business. When you are faced with the fact that your client load isn’t what you’d like it to be, the first reaction might be to panic. Instead of allowing fear to paralyze you, use your energy to take these action steps: Commit to focusing on JUST client attraction for a period of 90 days – This means ALL of your marketing is solely focused on getting clients.Not working on increasing your Twitter followers.Not showing up at your local community chamber of commerce event “just…
  • Goal Setting That Actually Works: How To Achieve More In 2015 (Part 3)

    Sydni Craig-Hart
    24 Dec 2014 | 8:00 am
    Why do so many small business owners set goals and fail to accomplish them? As we’ve seen in Part 1 and Part 2 of our goal-setting series, one of the biggest reasons for failure has to do with setting goals that are simply too big. Instead of declaring what you’d like to achieve in 2015 over the course of 12 months, it’s much more effective to break up goals into manageable 90-day cycles. Once you’ve set 90-day goals as recommended in Part 1, and broken those goals down into manageable action steps as recommended in Part 2, the next step is monitoring your results. In Part 3 of our…
  • Goal Setting That Actually Works: How To Achieve More In 2015 (Part 2)

    Sydni Craig-Hart
    17 Dec 2014 | 6:00 am
    In Part 1 of our 3-part series on goal setting in 2015, we covered the importance of creating 90-day cycles in order to achieve your goals throughout the year. Remember that for most small business owners, huge, sweeping goals and/or changes don’t stand the test of time. Goals are much more likely to be realized when approached in smaller 3-month cycles. In Part 2 of our series on goal setting in 2015, we’ll show you how to break 90-day goals down into prioritized action steps. Breaking Goals into Action Steps In Part 1 of this series, we used the big goal of publishing a book as an…
 
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    Perfect Balance Marketing

  • Top 9 ways to optimise ecommerce landing pages

    Lucy Thornton
    9 Jan 2015 | 1:23 am
    by natalieschochwp.
  • Facebook Business pages get a new look

    Lucy Thornton
    14 Mar 2014 | 4:03 am
    If you are one of the millions of business pages using Facebook to connect with customers, build loyalty, drive web traffic, research your audience and make sales, then you’ll want to read this…. The only constant is change, and never is that more true than with Facebook, which makes little changes to its design and […]
  • Facebook introduces ‘Trending’ topics

    Lucy Thornton
    26 Jan 2014 | 3:28 am
    Facebook has recently introduced a ‘Trending’ section to individual Facebook pages, similar to Twitter’s ‘trending’ panel. Chris Struhar, Engineering Manager at Facebook, explains: Today we’re announcing Trending, a new product that’s designed to surface interesting and relevant conversations in order to help you discover the best content from all across Facebook. As with a lot […]
  • 10 Holiday Marketing Tips

    Lucy Thornton
    22 Nov 2013 | 2:59 am
    The weeks leading up to Christmas offer valuable opportunities for businesses to boost sales, get noticed and and build long-lasting relationships with customers that continue into 2014. Here are ten Holiday Marketing Tips that you can put into practice today to see results tomorrow and beyond.
  • 14 Digital And Social Media Marketing Trends For 2014 [INFOGRAPHIC]

    Lucy Thornton
    5 Nov 2013 | 9:04 am
    If you’re reading this, then you’re online (duh) and you probably have a company website.  Maybe you have a Facebook page, a Twitter account, a LinkedIn company page…. maybe even a blog. Social media is essential to many businesses looking to connect with customers and reach new markets…. But what will next year hold for […]
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    TrinityP3

  • CMOs – Solve these 5 key business problems in five days

    Anton Buchner
    29 Jan 2015 | 2:23 pm
    This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex digital marketing environment. It’s an old phrase, but I’m hearing “That’s what’s keeping me up at night” more and more these days. Marketing has become extremely challenging and confusing in today’s dramatically different business landscape. Budget cuts, short term demands, changing business imperatives, programmatic…
  • 2015 media will be a year of tools, technology and transformation

    Darren Woolley
    27 Jan 2015 | 1:36 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Last year for the MediaScope Predictions, I stated that 2014 was the Year Zero. And while we never actually hit rock bottom, (although it got close) it was a year when the issue of downward pressure on agency fees and media rates came to a head with the issue breaking out into the…
  • Are marketers really as agency promiscuous as the Pitcher App infers?

    Darren Woolley
    22 Jan 2015 | 1:21 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. A few months ago my Canadian Marketing FIRST Forum colleague, Stephan Argent, sent me an email with a link to this video for a new phone app called Pitcher,  with the words “WTF!!! Serious? And rubbish!”. But I think that Stephan was perhaps overreacting. You see…
  • 4 thoughts on advertiser / agency relationships – Colgate-Palmolive and GPY&R

    Darren Woolley
    20 Jan 2015 | 1:33 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The relationships between advertisers and their agencies are becoming more complicated and difficult to define. When they work well this junction of creativity and commerce can have a significant impact on both parties. But what are the key criteria or ingredients for high…
  • How to improve your pitch in 2015

    Tom Denford
    18 Jan 2015 | 1:36 pm
    This post is by Tom Denford, Founding Partner of ID Comms – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 After another year of hefty account reviews, Tom Denford, Joint Chief Executive of ID Comms, gets in the giving spirit by reviewing where agencies in Europe can improve in 2015. This year has been huge in terms of the size and scale of the multi-market pitches we’ve managed for our clients and we’ve been racking up the air miles across the region to help them find the best agency partners. I’ve spent much of the…
 
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    Circle Research

  • Making ‘human-to-human’ marketing a reality

    Andrew Dalglish
    19 Jan 2015 | 10:45 am
    January is the month for predictions.  Flicking through the various forecasts of what 2015 holds for B2B, common themes emerge.  Some trends are at the start of the adoption curve, e.g. programmatic advertising.  Some are about taking a pretty well-established practice and doing it better, e.g. content.  And others are about going back to basics, e.g. influencer marketing. One widely touted trend in this latter category has a new label (‘human-to-human’ or ‘personalisation’), but is really just a marketing fundamental – recognising that each member of the target market is a…
  • Financial benchmarks for B2B marketing agencies

    Andrew Dalglish
    11 Dec 2014 | 9:26 am
    You may have read my recent post about B2B Marketing’s 2014 Agency League Table (if not, take a peek here).  By now you may even have read the full report.  In this post I’d like to share a few gems which you won’t find in either. I’ve been wading around in the raw data which underpins the League Table and in doing so have unearthed some benchmarks which agency leaders will find especially useful. Let’s look at the top line first.  The average agency turnover is £4.08 million (up 13% from 2013).  However, as averages mask the extremes a more useful approach is to identify…
  • Are B2B agencies adapting quickly enough?

    Andrew Dalglish
    24 Nov 2014 | 6:33 am
    Of the 70 agencies that feature in this year’s B2B Marketing Agency League, 10 show no or negative turnover growth.  In past years this could be explained away by a recessionary environment.  However, the UK economy is once again growing and this is feeding through to B2B marketing budgets.  In Q3 2014 the B2B Barometer study found that 56% of B2B marketers have seen their budget grow in the last 12 months, with an average increase of 19% (you can find the full results of the B2B Barometer here: http://goo.gl/tk3Mez) . So why are these agencies struggling? Well, more intense competition…
  • B2B market research – 10 unique features

    Andrew Dalglish
    16 Nov 2014 | 7:25 am
    Is B2B market research really that different from B2C?  Well in a nutshell, yes.  In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. Share your thoughts on Circle Research’s Twitter page. As you go about your daily business it’s unlikely that you’ll come into contact with many people who think that a pair of jeans and a nuclear power plant have a lot in common. And with good reason. Both can keep you warm, but there are some blindingly obvious differences such the physical features and the level of danger (although some…
  • A wake up call for market research agencies

    David Willan
    11 Nov 2014 | 1:39 am
    Greenbook has just published the latest edition of the GRIT Report.  The study, now in its 11th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies.  Sadly only a select few seem to be listening. In 2009 the GRIT report concluded that: “Buyers…increasingly seek out suppliers who understand the intricacies of their particular business, and who deliver strategic insight rather than boring 100-page decks full of data”.  Five years on, that’s still the case.  When…
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    Inbound Unwound - Marketing Insights

  • Content Marketing And Video Marketing Converge

    29 Jan 2015 | 5:44 am
    Today, most of the content fueling the growth of content marketing is written. However, you can’t deny the facts: Approximately 65% of the population comprises visual learners. (Mind Tools, 1998) The brain processes visual information 60,000 times faster than text. (3M Corporate, 2001) 90% of the information that comes to the brain is visual. (Hyerle, 2000)
  • Inbound Marketing Never Gets You In An Advertising Pickle (Like GoDaddy)

    28 Jan 2015 | 8:07 am
    Inbound marketing and traditional outbound tactics have a lot of differences, but one thing’s for sure: Inbound won’t put you in a position like having to pull your Super Bowl advertising at the last minute because you created a highly controversial ad that offends half the watchers.
  • Inbound Marketing: Want To Rank For A High-Difficulty Keyword?

    27 Jan 2015 | 6:31 am
    It’s a common inbound marketing challenge: You want to rank for a highly competitive keyword. You understand the challenges, the competition, the required investment and the patience you need to rank for highly competitive terms. Even though you're aware of all these issues, you still want to make an effort to get in the game on a particular term. From an inbound perspective, what’s involved in ranking for a keyword that’s coming up in the upper 90s of difficulty rating?
  • How Inbound Marketing Uses Search In Its DNA

    26 Jan 2015 | 6:00 am
    You all have a working knowledge of what DNA is, right? It's what forms the building blocks of life, what everything alive is made of. When you’re running an inbound marketing program, you have to think of search, as well as your keywords, keyword phrases and contextual questions, the same way. For your program to work, these need to be part of everything you’re doing. Hmmm ... that sounds kind of impossible, no? It has to be part of everything? Yes, it does. So, the question now is: How do you do this?
  • Content Marketing Is Only 50% Effective If You Don’t Publish

    23 Jan 2015 | 5:57 am
    We’ve been talking about content marketing for most of the month. But did you know that, in order for content marketing to really drive lead gen for your business, you have to do more than just create content and put it on your website? You also have to consider content publication if you want to fully leverage your investment in content, invite new visitors to your website and grow your revenue.
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    Shopper 360

  • This Week in Shopper Insights: 1/19/15 – 1/23/15

    Ryan Polachi
    23 Jan 2015 | 10:18 pm
    4 Things CPG Marketers Should Put In This Year’s Strategic Plan Designing Powerful Customer Experiences: How the sale is the beginning of the relationship with the customer Value Is Key For Marketers: “Outside-the-box product launches” can help bolster share growth 5 Ways to Engage Millennials With New Technology Changing The Retail Game: Changing the accepted rules and ideas that lead movements in the industry Why Your Fitness App Isn’t Helping You Get Healthier: Examining consumer behavior techniques in fitness apps 3 Realizations Needed To Prove Content Marketing…
  • Call for Presenters: 15th Annual Shopper Insights in Action Conference

    admin
    21 Jan 2015 | 10:26 pm
    CALL FOR PRESENTERS: The 15th Annual Shopper Insights in Action Conference evolves into OmniShopper 2015: Activating Insights & Marketing Strategies at Retail Submit your proposal by email to rmcdonald@iirusa.com by Friday, January 30, 2015 ________________________________________ From: Rachel McDonald Re: Call for Papers: 15th Annual Shopper Insights in Action Conference Date: July 20-22, 2015 Location: Chicago, IL ________________________________________ INDUSTRY ALERT: OFFICIAL CALL FOR PRESENTERS The Institute for International Research (IIR) is currently seeking presenters for: The…
  • This Week In Shopper Insights: 12/15/14 – 12/19/14

    Ryan Polachi
    22 Dec 2014 | 8:15 am
    Adopting Holiday Shopping Preferences for a Winning 2015 Retail Strategy: Consumers expect a consistent customer experience Walgreens’ Loyalty Strategy Drives Behavioral Change: Building lifelong loyalty is difficult but not impossible ‘Frozen’ Mania Helping Disney Outpace Retail Industry: $4 billion consumer products arm outpacing the industry Why Is It So Hard To Find A Good Retail CEO? The difficulties of replacing a CEO Are Sears and Staples More Valuable Online? Staples’ online revenue is nearly double Netflix’s TTM revenues Drones, Phones and Experience…
  • This Week In Shopper Insights: 12/8/14 – 12/12/14

    Ryan Polachi
    16 Dec 2014 | 8:07 am
    Can FMCG Be An Indicator of Stock Performance? Predictive Analytics Startup Framed Data raised $2 million to predict consumer Behavior Emerging Loyalty Trends That Are Changing The Travel Industry The Psychology Behind Impulse Buying: Are impulse buyers a dying breed? “Pretargeting” Can’t Work On Interfaces Alone: Probabilistic data doesn’t go far enough into targeting consumers Marketing to Moms: How to win over the gatekeeper of the family Shoes With Selfies On Them? Millennial influenced retail strategy The Price Is Wrong, Bob: Retails big game Supermarkets Forced…
  • This Week In Shopper Insights: 11/17/14 – 11/21/14

    Ryan Polachi
    20 Nov 2014 | 12:04 am
      Aisle of a Costco Wholesale warehouse in South San Francisco, California, in this case for bread products. (Photo credit: Wikipedia) 2 Successful Holiday Strategies for Online Retail “Opening on Thanksgiving” Good Strategy for Retailers? 4 Ecommerce Basics to Put the Jingle Into Your Holiday Sales Building the Future of Digital Retail: 7 Brands That  Think Big by Going Small Millennials and Bitcoin Will Change the Retail Industry: How the technology will develop in the future The Psychology of Colors and Images In Email Marketing: What colors mean when trying to convey a…
 
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    Internet Moguls Official Blog: #1 Digital Marketing Company

  • Resort Marketing: Get it up and Running on Social Media Channels

    Internet Moguls
    21 Jan 2015 | 1:51 am
    For marketing your resort to the exact demographic that you wanted to target, why not go to a hotel marketing expert? Resort marketing is not easy, since you are catering to the somewhat well to do echelons of the society, who want more from their accommodation than just a place to stay! They want an accommodation that is like a vacation in itself, and they don’t mind paying a little extra for doing that. There are several ways of marketing your resort online, and one of the most effective methods is the use of hotel social media marketing endeavors. Promote your resort online, on the most…
  • Hotel Promotions that Rock Your Online Presence

    Internet Moguls
    17 Jan 2015 | 1:11 am
    It is a well known and readily accepted fact that the Internet can be your best friend, if you are looking to enhance the online presence of your hotel. If only you know how to use it to your advantage. Hotel promotions can be carried out more easily and much more efficiently if you make use of the World Wide Web. Rock your online presence, making use of hotel promotions on the Internet. If you are unsure of how to go about it, then why not contact a hotel internet marketing agency, like Internet Moguls! They have expertise in the field, and have carried out successful campaigns for a wide…
  • Trust the Best for Your Hotel Internet Marketing Strategy

    Internet Moguls
    13 Oct 2014 | 10:37 pm
    A hotel Internet marketing strategy is a combination of several things, such as Search Engine Optimization, Social Media Marketing, Email marketing and Pay Per Click marketing, among other aspects. Not all of these can be effectively handled by a hotelier himself, or the hotel staff. Especially is there are several properties and hotel categories coming under one brand. This is where hotel marketing companies step in. These digital marketing companies assimilate and effectively use all information and nuances of a hotel property for enhancing its visibility online, driving more footfalls to…
  • Online Marketing for Hotels: A Must Read for Hotel Marketers

    Internet Moguls
    16 Sep 2014 | 4:18 am
    Online marketing for hotels, a concept that has been catching on for a long time, can be defined as a strategy that focuses on the Internet as the central point. Everything these days is anyway online, be it socializing, booking or reviewing. Gone are the days of ads in yellow pages, newspapers and hoardings! Most of the current generation goes online these days to find out information about a destination and a place to stay there. And if you are not visible online, then none of that business will be coming your way. That is not a very desirable situation, for anybody in the hospitality…
  • Where religion is one: Digitalism

    Internet Moguls
    28 Jun 2013 | 10:32 pm
    Wed Design CompanyWith a major shift in technological advancements, online marketing has become one of the essential ingredients in promoting one’s business. Counted amongst the top digital marketing companies, Internet Moguls has successfully carved a niche for itself after years of excellence in the field. It has decades of experience in formulating unique marketing strategies and is known for delivering outstanding productivity. Whether you want to get an interface designed for your business or are in search of professionals who can give a significant uplift to your business in virtual…
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    DMR - Digital Marketing Ramblings

  • Facebook has HOW Many Daily Users Now?!? (New and Updated Facebook Stats)

    Craig Smith
    28 Jan 2015 | 6:51 pm
    Facebook released their quarterly earnings report earlier today and all of my Facebook stats posts have been updated. Lots of good stuff about mobile, monthly and daily users along with revenue stuff. I also worked in a number of other stats I have had sitting in my logjam over the past few weeks. As always, this slideshow is only a sample of what I have for new Facebook stats. Be sure to visit all of my Facebook posts, listed at the bottom of this post, for hundreds more. Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR…
  • How Many Emmys has Netflix Been Nominated for? (New and Updated Netflix Stats)

    Craig Smith
    28 Jan 2015 | 5:22 am
    Netflix is always good for quite a few helpful stat updates when they report their quarterly earnings and their latest report certainly did not disappoint. I've added in/updated the facts and stats from their filing along with a bunch of other interesting Netflix stats that I have been meaning to get posted for a while. Here is a quick slide show of these recent Netflix additions and updates. As always, be sure to visit the entire Netflix post for dozens more stats. Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR…
  • What Was the Most Downloaded Game from the Google Play Store in 2014? (New and Updated Android Stats)

    Craig Smith
    26 Jan 2015 | 6:24 pm
    With an endless stream of new digital stats coming out recently (and countless more coming out over the next few weeks with quarterly earnings reports), I have made it a goal to get slightly more caught up over the next few weeks. First up is Google's Android OS and Play Store. There have been a bunch of new year-end and market share stats lately, so here are some of the more interesting ones for your Slideshare viewing pleasure. As always, be sure to check out the full post for dozens more Android Stats. Read more → Get stats and facts for over 500 social networks, apps, games and…
  • Freelance Market: IT Business Opportunities for Remote Workers

    Megan Ritter
    20 Jan 2015 | 3:34 pm
    In the United States, freelancing has experienced a boom over the last several years. Currently one third of all workers in the US are considered to be “independent,” and that number is expected to grow exponentially over the next several years. Some estimates indicate that by 2020, freelancers will make up 40 percent of the workforce. Some fields lend themselves to freelancing, while others do not. It’s not likely you’ll find many freelance dentist in your city, but you will likely find many freelance IT professionals. Last year, of the $6.8 million earned by freelancers, 54 percent…
  • By the Numbers: 40+ Interesting Pinterest Statistics for Businesses

    Craig Smith
    19 Jan 2015 | 3:51 pm
    Here is a comprehensive list of the Pinterest pin and board statistics and facts that you need to know. This is an offshoot of my original Pinterest stat post that was becoming unmanageable with the hundreds of stats that had been added to it. Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most comprehensive listing around. Start your search today!  Check out our latest best-selling book Leveling the Playing Field: A Small Business Guide to Generating Leads on LinkedIn to get all the tip and tricks…
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    Mikayla's Way

  • Who Uses Pinterest?

    Mikayla
    12 Jan 2015 | 10:05 am
    According to Pinterest demographic data, almost 70 percent of their users are women between the ages of 25 and 34, and about half of them have children. Pinterest users spend about 15 minutes using the service every single day. Pinterest users share a variety of “pins” and create pin boards or collections to share with others. The pins that get the most shares are visually pleasing and often shopping related. How Do They Use Pinterest? Men and women use Pinterest for the same reasons – to get ideas, to make wish lists or “vision boards”, and to keep track of…
  • How to Get Back on Track after Taking Time Off for the Holidays

    Mikayla
    5 Jan 2015 | 10:05 am
    So the holidays are over and it’s time to get back to business but you’ve been out of the groove so long it can be difficult to get back on track. But I am here to tell you it can be done if you know what’s expected and can take time to plan for it. Take a Day to Get Prepared Some people work an extra day into their vacations just for this purpose, while others will find it easier to start this process on the last vacation day. I find it’s easiest to make the most of your time and use travel time and technology to get back on track (nothing like making use of your…
  • Creating Clear Instructions and Limits for Your Assistants

    Mikayla
    2 May 2014 | 2:05 am
    If you have an Virtual Assistant that helps you with your business, it’s very important to create a process whereby you provide them with clear instructions and limits. You want your VA to know when it’s okay to contact you, what method you want them to use, and what deliverables you’re expecting. But, at the same time, you also want to empower them to help you improve your systems. Hire More Than One VA Don’t expect that one VA can realistically do every task and project you have from A to Z. In fact, your business will run more smoothly if you have different VAs to…
  • Automating Your Business So You Can Go on Vacation 

    Mikayla
    1 May 2014 | 3:05 pm
    As a home business owner it’s important to make plans to take periodic vacations. That means a real vacation to turn off all the computers, disconnect from social media, and spend time with your family. Everyone needs a vacation. The problem is, business owners tend not to take very many vacations and when they do, they usually lose money. But, you can set up your business to avoid a drop off in income, and still be able to turn everything off. Build a Reliable Team As a small business owner it’s imperative that at some point you build up a team. You want to eventually become the…
  • Blogging – Why Images Matter

    Mikayla
    21 Feb 2014 | 10:00 am
    The most important type of content for marketing your business today is arguably the content you put on your website’s blog. This is the content that will attract visitors via the search engine traffic that the keyword-rich content will generate when your audience makes a search. Studies show that blogging about your business, products and services at least twenty times per month will allow you to get five times more traffic than if you don’t. This is according to a study done by HubSpot.com. You can literally double your website traffic in six months if you keep it up. But, if…
 
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    New Media and Marketing

  • Consumers always looking to dump brands

    richmeyer
    29 Jan 2015 | 7:53 am
    Customers are buying less from current providers, always keeping one eye open for something new. Out of the downturn, consumer spending across most major industries and key markets has been growing in the past six years. Yet during that time, the proportion of consumers in our study who expressed their intention to buy less from their current providers has increased, indicating that most companies have failed to tap into this spending growth. Trend:  Companies are still inviting customers to leave by failing to improve first-contact resolution Of the consumers who switched to another…
  • The growing “switching” economy

    richmeyer
    28 Jan 2015 | 5:41 am
    Five years ago, 78 percent of consumers used at least one online channel when prospecting. Today, 88 percent do—and four in 10 want even more digital interactions than what companies are providing. Two-thirds said the number of companies or brands they consider for purchase has increased significantly compared with 10 years ago.  Digital has become more important to consumers across the board. Some consumers have completely “gone digital”—they prefer to interact with their providers via online channels at every opportunity and are loathe to be forced into conversations with humans.
  • Stop telling marketers what “they should do”

    richmeyer
    26 Jan 2015 | 12:57 am
    Post Summary: OK, I understand that we all have opinions on marketing bit nobody should write a BLOG post that says “marketers must do this or that they have to be on social media”.  That’s bull probably coming from people who love to pontificate and don’t work for a consumer products company.  You can’t tell people that they should do this or use this tactic unless you have a resume of successful brand marketing marketing.  Leave the cute drawings of a man in a pit helmet and don’t use a picture of yourself on your BLOG because it’s not about you.
  • Millennials want brands to engage with them on social media

    richmeyer
    22 Jan 2015 | 4:53 am
    Millennials want brands to engage with them on social media and to be part of their product development team; 62% of Millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer; 43% say that Facebook is the social network that most influences their spending habits, followed by Instagram (22%) and Pinterest (12%). Brands should start, if they have not already, reaching out to Millennial consumers to assist them with development of future product or service; 42% of Millennials said they are interested in helping companies develop future…
  • Planning 2015 Annual Marketing Budgets

    richmeyer
    21 Jan 2015 | 10:49 am
    The beginning of a new year has many businesses evaluating and re-evaluating their annual marketing budgets. With the overwhelming speed that technology continues to advance, the growth of social networking and growing popularity of mobile devices, these are two vitally important considerations in our spending. While this is the time to look at what’s working and what is not, more importantly, what are we missing from our marketing budget? Do our strategies include mobile users and social media? If they don’t, then their inclusion is long overdue. Let’s answer some very important…
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    RELATIVITY

  • Be More Organized This Year

    Baker Creative
    27 Jan 2015 | 7:49 am
    Spending a lot of time inside this winter? Use it to make your life a little easier. Keep busy by organizing all those things that you’ve “been meaning to get to.” Now is the perfect time to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Afraid of networking? Tips to be successful…

    22 Jan 2015 | 7:36 am
    Some of the reasons people are afraid they can’t get out of a conversation with the other person or they fear they may say the wrong things. Networking isn’t always defined by your local... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Cool apps to keep your new years resolution working for you…

    31 Dec 2014 | 2:19 pm
    Eat healthy. Start exercising. Quit biting your nails. Finish restoring that antique rocking chair… As we all know, New Year’s resolutions are easily made and just as easily broken. Although... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top 5 ways to work smarter not harder

    16 Dec 2014 | 1:20 pm
    There is so much daily pressure to get it all done. Our schedules fill up before we know it. Sometimes it’s due to our clients work, while other times we simply try to do too much. Staying “busy”... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Beat the Big Box Blues: How to Compete with the Mega Stores

    16 Dec 2014 | 1:19 pm
    Black Friday is coming up and the Big Box retailers have already stepped up their game. Black Friday has become more like Black November. Companies like Target and Best Buy have already put their... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Mark Di Somma: The Upheavals Blog

  • So many different types of brand

    markdisomma
    29 Jan 2015 | 11:28 am
    By Mark Di Somma We often talk about “brand” as if it is one thing. It’s not of course – in fact, the meaning and the use of the term differs, quite markedly, depending on the context. By my reckoning, brand is categorised in more than 20 different ways. (So much for the single minded proposition!) In no particular order: 1. Personal brand – Otherwise known as individual brand. The brand a person builds around themselves, normally to enhance their career opportunities. Often associated with how people portray and market themselves via media. The jury’s out on whether this…
  • Brands are not as easy as they look

    markdisomma
    22 Jan 2015 | 5:13 pm
    By Mark Di Somma A lot of people talk a lot about brands as impressions: brands are how you are talked about when you are not in the room; your brand is the sum of the prompted and unprompted associations that people have of you; your brand is expressed in the ways that you are remembered. All of these definitions accurately describe the associative advantages of a powerful brand. But the critical aspect for me is that a brand today must not only look the part, it must also function as an asset – by definition that means it must be “Something valuable that an entity owns, benefits…
  • 6 ways to find your brand’s next strengths

    markdisomma
    20 Jan 2015 | 12:16 pm
    By Mark Di Somma How do brands keep improving? If you’re already a market leader, where should you expend your energies to future-proof your business? A lot of the advice we read in the business press focuses on weaknesses and vulnerabilities and what needs to be fixed and updated. But if highlighting what isn’t working doesn’t work for your brand culture, maybe take your cues from the strengths movement and focus on further improving where you already shine. This approach works particularly well with upbeat cultures that value performance and achievement. If motivation is already…
  • Brand priorities. An increasing dichotomy

    markdisomma
    15 Jan 2015 | 1:28 pm
    By Mark Di Somma This thought-provoking presentation includes some interesting observations on the contrasting effects of brands on the world. On the one hand the Y&R planners point out, brands are responding to consumer expectations that they will drive social change, spending around $18 billion a year on charitable efforts and using their financial clout and influence to affect real change. On the other, some of the biggest brands now know more about us as consumers and individuals than government agencies and we have no real ways of knowing how they will use that information, and to…
  • Lessons and opportunities for global FMCG brands

    markdisomma
    13 Jan 2015 | 12:42 pm
    By Mark Di Somma It wasn’t that long ago that competition took place between products, and the criteria for choice between rivals was customer benefits. Product vs product. Today, for globally scaled brands, the competition is really between the reach and co-ordination of different configurations of value chains, and the criteria for choice for customers is the quality of the experiences delivered as a result. It’s fascinating to see how this is playing out in the FMCG space – because here the global brands are amongst the most valuable in the world. The 2014 Brand Footprint reveals all…
 
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    Sales Prospecting Perspectives

  • How to Leverage Your Twitter Profile for Social Selling

    28 Jan 2015 | 6:30 am
    AG Salesworks is pleased to bring you a guest post from Emma Snider, staff writer for the HubSpot Sales Blog.  Twitter is all about clarity and brevity. Want to express a thought that’s longer than 140 characters? Tough luck. The platform forces users to trim messages down to what’s absolutely essential. You have a bit more real estate to work with for your bio, but not much. 160 characters is all the social network affords users for their profile descriptions. For sales development reps seeking to dive into social selling, this is both a blessing and a curse. As opposed to a…
  • The 2 Not-So-Obvious Traits of Successful B2B Sales Development Reps

    27 Jan 2015 | 6:30 am
    Getting back to the gym after the holidays is always fun. Everyone has their resolution to get back in shape after eating obscene amounts over the previous month. Of course, you end up having to deal with a sea of people taking up literally every piece of equipment that the gym has to offer. It's certainly enticing, since most gyms nowadays can offer memberships at $10 a month. Out of curiosity, I asked a friend who works at the gym what the sales numbers look like this time of year since the fees are so low. She said that they typically see a 35% growth in new membership in January, which…
  • Your B2B Data Checklist for Evaluating New Lists

    26 Jan 2015 | 6:30 am
    At AG Salesworks, we engage with a number of different vendors to procure B2B lists depending on the requirements outlined by each client. With more and more data vendors entering the market, it’s important to stay organized, paying close attention to your guidelines  when evaluating your list before B2B prospecting it. That’s why, before I send our clients a list, I do a separate scrub of my own to make sure all criteria has been met and there isn’t any confusion. Here are the questions I ask prior to importing a list for a new client.  1.  Did you get as specific as you…
  • 10 Things Master Salespeople Do to Sweep Away Skepticism and Close Sales

    Demian Farnworth
    21 Jan 2015 | 6:30 am
    Sales Prospecting Perspectives is pleased to bring you a guest blog from Demian Farnworth, Chief Copywriter at Copyblogger Media.  To close a sale, a prospect needs to commit to buy (plus a few other steps, but that commitment is crucial). What transforms someone from a cynical prospect into a customer? What factors contribute to commitment? In short, presentations must be loaded with convincing evidence to prove your product is reliable. The principle is simple: If a company incorporates trust and credibility in its marketing, skepticism naturally fades. Read on for 10 essential…
  • How to Influence B2B Sales Prospects (Without Annoying Them)

    20 Jan 2015 | 6:30 am
    If you’re selling something, you need to be persuasive. But you don’t need to be annoying. Case in point: I was at the gym the other day, in the middle of a sweaty elliptical workout, when a trainer came over and asked if my name was Christine. Apparently he was asking every woman in the gym because Christine did not show up on time for her appointment. I told him that my name was Allie, and expected him to mosey along, but instead he struck up a conversation with me. While I was out of breath. And - it bears repeating - extremely sweaty. He wanted to know how often I came to the gym,…
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    Zach Heller Marketing Blog - Zach Heller Marketing

  • Social Media Marketing: Feeding the Ego

    Zach Heller
    29 Jan 2015 | 11:22 am
    Social media marketing means different things to different people. Some will tell you that they use social media as a sales and advertising channel. Some will tell you it’s all about brand building. And others will say that it is a place to share content and build an audience.The truth is, it’s a combination of all those things, and more. But the focus of this post is about “feeding the ego”.There are different reasons that people use social media. Some are just grazing for content to enjoy themselves. Some use it to connect with people in their lives that they can’t see every day.
  • Looks Good vs. Performs Well

    Zach Heller
    28 Jan 2015 | 8:05 am
    The danger of designing something new is involving both designers and marketers and expecting them to agree. Most designers and marketers want different things.Designers want to design something that looks good. Something that looks good should work better, says the mind of the designer.Marketers want to design something what performs better. And they’ll use data and analysis to prove to themselves and to others what performs better.And the dirty little secret is that the best design is not necessarily the best performer.So how do you solve this problem?You address it at the outset. The…
  • Marketing Trends – Part 5

    Zach Heller
    26 Jan 2015 | 6:45 am
    Welcome to the latest installment of our weekly blog series, Marketing Trends. Each week, we will identify a key trend in the world of marketing. We’ll discuss the trend, why it’s important, and suggest ways that you can take advantage of this trend in your company.Last week’s trend was Featuring Customers.Today’s Trend = RemarketingIt’s a long-told fact that it costs less to keep a current customer than to acquire a new one. Marketers are taught that very early on in their professional careers.Marketing acquisition costs are high. And that’s why remarketing is an important…
  • “I” of the Consumer Week in Review

    Zach Heller
    24 Jan 2015 | 7:25 am
    There is a fine line between staying true to yourself and learning from those that have more knowledge than you. As a young marketer, it can be easy to think you don’t need help or advice from older marketers around you. But it’s so important to listen to people when they offer advice, and seek it out when they don’t. Experience is critical, and when you’re just starting out, you don’t have it. So go find out who does and keep them in your circle.Here is a look at last week’s posts:Marketing Trends – Part 4Phone Calls vs. Web VisitsGuest Post – America’s Top 3 Taglines of…
  • Guest Post - America’s Top 3 Taglines of All-Time

    Zach Heller
    22 Jan 2015 | 10:00 am
    The following is a guest post by Lucas Miller. Lucas is a young, up-and-coming Wizard of Public Relations. When not writing, running or studying, he’s working tirelessly to perfect what he claims is the “World’s Greatest Pompadour.”Coming up with great taglines is always easier said than done. The difficulty of creating a tagline lies in the fact that, in merely a few simple words, a brand’s personality, attitude and — most importantly — product or service must connect with all of society on an emotional level. That being said, it’s no wonder that few are the taglines…
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    The Bullet | Branding Blog

  • 5 Questions To Ask When Searching For The Right Agency

    Peter Gan
    20 Jan 2015 | 12:04 pm
    So you’ve set out to find a branding/advertising agency to help you communicate your story that you’ve been dying to tell. This alone is usually a major decision to make but with so many agencies out there, how do you make the right choice? From boutique agencies, to multi-national corporations, each outfit has something special to offer. But which company do you select when each of them provides a unique value proposition? Well, we here at The Bullet want to help with this age-old problem and offer you a 5-step guide to picking an agency that will suit your needs perfectly. Here are 5…
  • Does Your Brand Have What It Takes to Ride the Meme Wave?

    Peter Gan
    14 Jan 2015 | 5:30 am
    The Internet today is a culmination of cultural phenomena that our society experiences in today’s digital age; and out of the many, one in particular sticks out like a sore thumb – memes. If you don’t already know, memes are basically viral trending photos, animations, videos or behaviors that are individually adapted to reflect the cultural feelings of Internet users. Think Chuck Norris jokes, or even worse, Kim Kardashian’s attempt at breaking the Internet. Circulated from person to person often in large numbers, memes provide a unique medium that is timely, user generated, fast…
  • Everything You Think You Know About Men & Women Is Invalid

    Peter Gan
    7 Jan 2015 | 1:05 am
    When filling out those time consuming feedback forms at restaurants that want to know how to ‘serve you better’ or even online surveys that require a whole page inquiring about your age, race and sex – the level of annoyance I feel build up inside me is a clear indication that individualism and identity has never mattered more to us than it does today. Why do you need to lump me in some age-old demographic that I am probably not part of? Is it that vital to know if your services are more favoured by Asian males than Caucasians ladies? No, I will not join your mailing list! And it…
  • Malaysia’s Top 5 Most Impactful Ads of 2014

    Peter Gan
    31 Dec 2014 | 4:33 am
    2014 was nothing short of a whirlwind year! For Malaysia as a whole, it definitely did feel as though there were more downs than ups – with a literal whirlwind to boot. The way the year panned out, what with aviation tragedies one after another, and east coast floods of biblical proportions, it should give us the impetus to take grab 2015 by the scruff and make the most of it. But before we readily forego the drama that was 2014, we mustn’t forget to acknowledge the awesomeness it did bring us. As for branding and advertising in Malaysia, 2014 was full of surprises. And like anything…
  • The World’s Warmest Christmas

    Peter Gan
    24 Dec 2014 | 3:02 am
    The chimes of Jingle Bells and other familiar Christmas tunes are taking the airwaves again at shopping malls. Faux Christmas trees are up and people are talking about Secret Santa and sharing highlights of their year. As much as we would love to have a white Christmas, experience a ride on sleighs and take walks outside in winter wear, none of those things relate to how Christmas truly is in Malaysia. Malaysia has the warmest Christmas in the world, and we’re not just talking about the temperature. Today more than ever, we are living in a cold, cold world. Despite the growing global…
 
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    Create + Design + Market

  • Using a WordPress theme? You might want to read this …

    Sherry Holub
    19 Jan 2015 | 4:05 pm
    As of January 2015, more than 23.3% of the top 10 million websites are using WordPress (source) To say it’s a popular choice for a content management system is an understatement. Part of its appeal are the thousands of free and commercial, pre-made themes available for the system. They are an enticing way to publish a website with little or no knowledge of programming required.… Continue Reading
  • Web Design Client Spotlight: Lis Lewis

    Sherry Holub
    7 Jan 2015 | 2:15 am
    As part of our 20th year in business, we’re going to be featuring some of our long-term clients. We figured, what better way to celebrate those 20 years than to give shout outs to those that have been with us the longest. Back in 1995, when I had just started JVM and was doing design for print and working with a number of artists and musicians.… Continue Reading
  • Still don’t have a mobile-friendly website?

    Sherry Holub
    13 Dec 2014 | 12:37 pm
    If you don’t think having a mobile-friendly (or responsive) website should be at the top of your 2015 marketing to-do list, you might want to reconsider. Never mind the fact that if you don’t have a mobile-friendly website, you’re already at least 2 years behind the times. There’s also the fact that mobile usage is inching closer to actually eclipsing desktop and laptop usage.… Continue Reading
  • How one form of online marketing can boost your business.

    Sherry Holub
    2 Dec 2014 | 10:26 am
    If you follow marketing topics, you might have heard some fuss about something called content marketing. Content is a pretty all encompassing term, though. Wikipedia defines it as: “Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.… Continue Reading
  • Are you a business owner with their head in the sand?

    Sherry Holub
    22 Nov 2014 | 12:12 pm
    Years ago I could see how a business could think that they really didn’t need a website (in fact, I’ve written articles in the past on this very topic), but I have recently encountered some small businesses owners who felt that a website wouldn’t benefit their business at all.  We’re going to be in the year 2015 in a little over a month and if you don’t think that in this day and age having a professional website can benefit you, you have your head in the sand.… Continue Reading
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    Morten Pauch

  • Every step toward danger, is a step toward enrichment

    Morten Pauch
    10 Jan 2015 | 8:22 am
    You stand outside the crowd looking at all the people having fun. Thinking not you. No way. You are not going to act that foolish and jump around like all the others. It looks funny though, but you will surely look stupid if you do that and you don’t know any moves anyway. You keep yourself from playing with fun. Does this sound at all familiar to you?   I’m scared, I don’t like it, I can’t do that and What if? Through life you get to make a lot of decisions. Should I do this or do that… The thing is, that whatever you do, you should make sure that you do not restrain yourself…
  • The one article that outshines all the rest

    Morten Pauch
    12 Dec 2014 | 3:13 am
    If you are a blogger, you have probably had the thought that you simply do not post enough articles. You know deep down that if you have to be seen out there in the wild wild west (www), you have to get content after content out there in the big universe of the public domains and free words. You simply have to get more out than your competitors, right? Wrong!   How to overshadow all your competitors with only one very simple trick What if I told you that there is in fact a much more effective way to get people to not only read the stuff you publish but also stick to your site like a fly…
  • The power of words

    Morten Pauch
    22 Nov 2014 | 10:51 am
    You write one sentence and you wait and wait. Nothing happens. You rewrite the words and something starts to happen. They say a picture tells a thousand words, but choosing the right wording can also mean a difference from zero to a thousand actions.   When did you last change a text to see the effect? Weather you write online, are blogging on the internet, writing a book, creating an e-book, in the process of making a storyboard, crating an advertisement or writing a Christmas card, chances are that you can do it better. We all write from time to time – it is as natural as…
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    The Ad Contrarian

  • My Super Bowl Ad Scorecard

    29 Jan 2015 | 12:01 am
    On Sunday we will be subject to the annual festival of excess known as the Super Bowl.This year, it's The Cheaters versus The Asshats. It's hard to find someone to root for. So let's root for the ads.Inside the advertising and marketing communities the Super Bowl is thought of as the litmus test for advertising creativity. It is not.While Super Bowl spots are usually bigger and more expensive than regular spots, they are also generally more formulaic.Below are 6 often used templates for Super Bowl spots.I prefer to wait for Christmas to open my presents, so I have not gone online to look at…
  • Social Media Metrics: Useful Or Available?

    28 Jan 2015 | 12:01 am
    Now that nobody with a functioning brain pays any attention to social media "metrics" (like followers and likes) you have to wonder how advertising and marketing wizards spent years being mesmerized by this bullshit.I think the answer is simple. It's so difficult to isolate the effect of advertising on sales results that people grasp at anything that sounds like a measurement and is simple to understand.I don't think social media metrics were fashionable because they were indicative of anything useful or meaningful, they were fashionable because they were easy to come by and easy to…
  • McDonald's Jargon-Fest

    26 Jan 2015 | 12:01 am
    In this wonderful video, McDonald's new cmo throws every dreadful cliche in the marketing jargon handbook at their problems and comes away with nothing.If you're a fan of journeys and sharing and relationships and conversations and open dialogues you're going to love this.Being the thoughtful and generous person I am, I would like to offer McDonald's new cmo an alternative view of the universe. And a few ideas about how to turn their tanking business around.Dear Deborah,You seem like a nice and smart person. However, I think you may be on the wrong track here. I worked on the McDonald's…
  • Good Advertising Is The Best Strategy

    21 Jan 2015 | 12:01 am
    People who are good at golf tend to believe golf is the greatest game. People who are good at painting tend to believe art is our highest calling. People who are religious believe in the brilliance of the bible.This is called confirmation bias. We tend to embrace those things that validate our beliefs or inclinations.Advertising has two primary branches of discipline -- the strategic and the creative. The strategic part of advertising deals in logic and analysis. The creative part is concerned with imagination.Most of us who work in advertising, perhaps 90% or more, are primarily involved in…
  • 10 Critical Ways To Make LinkedIn Less Boring

    19 Jan 2015 | 8:27 am
    Let's face it. LinkedIn is a freaking snore.Unless you're a demented stalker or desperately looking for a job, what the hell is LinkedIn good for? I've been on it for about five years now and I still have no idea why. The only personality the site has is a constant stream of tediously earnest essays entitled "10 Critical Ways To (Whatever-The-Hell-The-Author-Is-Peddling-This-Week)"Other than that...let's be honest here. We don't really give a shit if some dry cleaner from Buffalo is looking at our profile. We want people who can make us some money, do us some good, or at least get us laid. Am…
 
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    brandignity.com

  • 10 Reasons Why Responsive Site Design is the Most Important Thing in 2015

    admin
    29 Jan 2015 | 6:55 am
    One of the main buzzwords to hit the online community recently is responsive site design. Here are just a few reasons why it is crucial to ensure that this has been implemented on your website. 1. Recommended by Google With more than half of smartphone users now accessing the internet by means of these devices, it makes perfect sense to ensure that everyone can not only read your site, but also navigate through it quickly and easily. Google plans in favoring mobile friendly websites in 2015. 2. Provide Positive User Experience There is nothing more frustrating for mobile device users than to…
  • 10 Ways to Go Big on Pinterest in 2015

    admin
    28 Jan 2015 | 9:04 am
    Even though millions of people visit Pinterest each week, misconceptions about this website abound. In fact, some feel that this social media site is only useful for sharing recipes and wedding gift ideas. The truth, though, is that Pinterest is a rapidly-growing platform that holds enormous promise for businesses. Above all, Pinterest entices many consumers to buy what they see. To derive the most benefits from Pinterest, try to heed the following tips, and may all of your pinning be happy and prosperous. 1. Use Internet Tools to Create Visual Content When you rely on a streamlined online…
  • SEO vs. SMO for business – Which One Requires More Attention?

    admin
    27 Jan 2015 | 11:59 am
    Online marketing is all about getting noticed and building a brand for your business. SEO or Search Engine Optimization helps your business reach your customers. When customers search for services or a product like yours through a search engine, SEO increases your chances of being found. Your potential customers might notice you, which is good for your business. SEO is the most cost effective way of increasing your business compared to traditional methods of ads, commercials or flyers. SMO & SEO – An Important Connection SMO or Social Media Optimization is the optimized use of…
  • Social Media Ideas SMBs can Steal from Big Brands

    admin
    26 Jan 2015 | 7:15 am
    Developing a social media strategy from a scratch is by no means an easy or quick process. In fact, you may even find yourself discouraged looking at all those big brands that have gathered truly large communities of devotes on Facebook, Twitter, Instagram, and the like. The truth is that building a stable and recognizable name for your company requires years of dedication and work; yet on social networks, these processes may be substantially shorter if you find the right ways to talk to your audience and engage them with informative and entertaining content related to your industry. This is…
  • Look to Your Customers for Word-of-Mouth Marketing

    admin
    22 Jan 2015 | 8:09 am
    Word-of-mouth is the most effective marketing tool of all time, dating back thousands of years to when scholars would write tributes from home or jail cells. Testimonials pre-Internet were powerful, but with today’s nonstop consumer dialogue on social media and review sites like Yelp and Angie’s List, the word of a customer has digital wings and, good or bad, testimonials and reviews can be seen by hundreds, thousands and even millions of Internet users. Why The Hype? Social media provides more than superficial dialogue and witty memes; we use social media as our access point to…
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    Your Logo Here

  • Valentine’s Day Promos Customers Will Love!

    Brendan Carr
    29 Jan 2015 | 7:16 am
    If you visited a department store or supermarket the day after Christmas, you probably noticed two things as soon as you entered the building: 1) all of the holiday products were in discount bins and 2) Valentine’s Day gifts and cards were now front and...(read more)
  • Winter is Here - Do You Have the Right Promos?

    Brendan Carr
    8 Jan 2015 | 7:17 am
    Happy New Year! Along with resolutions and goals for the year ahead, January is also the start of brutal winter weather in many parts of the country; if January brings the first taste of winter than February serves up a four-course meal. That’s why it’s...(read more)
  • It’s the Holiday Season – Give the Gift of Giveaways!

    Brendan Carr
    2 Dec 2014 | 9:05 am
    It’s the most wonderful time of the year! The holidays are a gift to any business. It’s the season that allows companies to not only thank their existing clients and staff for a year’s worth of business, it also sets the table for new opportunities in...(read more)
  • It’s That Time of Year – Get Your 2015 Promotional Calendars!

    Brendan Carr
    17 Nov 2014 | 8:58 am
    As one year winds down and a new year gears up, companies will spend lots of time, energy and money on thanking existing customers and wooing potential customers. This method of marketing aims to ensure customer loyalty in the New Year, but to also lay...(read more)
  • Give Thanks for Loyal Customers & New Business with Thanksgiving Promos!

    Brendan Carr
    3 Nov 2014 | 10:43 am
    Can you believe that Thanksgiving is almost upon us again? It’s such a wonderful holiday but it often gets lost in the race to Christmas/Holiday season. That’s a shame because in addition to giving us all a day to reflect on the things that really matter...(read more)
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    Only Dead Fish

  • Blogging and Lazy Endism

    Neil Perkin
    29 Jan 2015 | 12:09 pm
    As ever Adam, who is just so good at blogging, is on the money with his view on it too.  The fact that Andrew Sullivan has stopped writing a blog has led some to catch a nasty dose of lazy endism. But as Adam says, blogging has simply evolved (Medium, Tumblr et al), and so many services now have something of the characteristics of the medium. It's no longer one thing. So he could well be right when he says: 'Blogging is so deeply entwined with the web itself that we don't even really need the word any more'. It's true. It's not the 'blogosphere' (as we used to call it) of years back, and I…
  • The Digital Board

    Neil Perkin
    28 Jan 2015 | 4:38 am
    "If the rate of change on the outside exceeds the rate of change on the inside, the end is near." Jack Welch (N.B. This post is part of an occasional series I'm doing, drawing from some of the thinking that's going into the book I'm writing - any feedback is appreciated) In today's world, slow decision-making can generate real problems for companies. As the pace of digital development accelerates and pressure on resources intensifies, one of the key challenges that arises in organisations undergoing digital transformation is the effective prioritisation of digital projects and developments.
  • The Difference Between Good and Bad Organisations

    Neil Perkin
    26 Jan 2015 | 2:08 am
    I'm reading The Hard Thing About Hard Things which is excellent. Part of what makes the book unusually good is that it draws a lot from Ben Horowitz's personal experience launching and running a series of companies before becoming a VC. And he's very honest, focusing often on the decisions made when things were not going so well, or in other words the times when he was a 'wartime' CEO. These kinds of leaders, says Ben, don't need the typical kind of management books that 'focus on how to do things correctly, so you don't screw up,' but instead on 'what you need to do after you have screwed…
  • This Week's Favourite Fraggl Links

    Neil Perkin
    24 Jan 2015 | 4:32 am
    Here are my favourite links from this week curated by Fraggl: I loved this idea - using Google Streetview to safely treat Alzheimers. Check out the video An excellent post from Dave Trott on how advertising agencies are becoming the 'gift wrapping department' A good summation from Mike Arauz at Undercurrent of common characteristics across their list of the most responsive organisations of 2014 Inspite of the clunky headwear, Microsoft's Holographic computing looks really good Austin Kleon with a good thought on filtering information about a new artist or band you've discovered…
  • Theologising Algorithms and Data

    Neil Perkin
    20 Jan 2015 | 4:05 am
    I read a lot of stuff that talks about how much of our present and future, particularly in the context of information and content discovery, are being governed by algorithms and I think we're in danger of overplaying their role. So this highly thought-provoking piece in The Atlantic by Ian Bogost made for an interesting read. Ian talks about how we theologise algorithms and data, downplaying all the people, processes, materials and machines that comprise any 'technology': 'If algorithms aren’t gods, what are they instead? Like metaphors, algorithms are simplifications, or distortions.
 
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    Johnson Direct » Blog

  • NEW YEAR, NEW LOGO, NEW ADDRESS!

    Johnson Direct
    2 Jan 2015 | 4:16 am
    HAPPY NEW YEAR! We’re ringing in the new year by sharing a little secret with our clients and friends. Johnson Direct will officially relaunch our brand identity within the weeks to come. Our new name and new look will not change our furious focus on multichannel, measurable marketing. And, don’t forget, we’ve moved our main office to a new metro-Milwaukee address: 250 Bishops Way, Suite 203, Brookfield, WI 53005. Stay tuned for more exciting news in 2015!  
  • Happy Holidays from your friends at JD!

    Johnson Direct
    22 Dec 2014 | 7:45 am
    Each and every day, we feel so grateful to have the opportunity to work with clients and partners like you. The holidays give us a chance to express our gratitude… Choose from 3 special video messages, or enjoy them all. CHEER for your favorite with a “like” or a comment below. Team A - SANTA’S WORKSHOP We work hard for the … clients! WATCH IT Team B – SLED RACE Racing toward our deadlines! WATCH IT Team C - TWINKLE ALL THE WAY Building campaigns that sparkle! WATCH IT In the new year, we’ll announce on our blog which group took the lead in…
  • TOP 5 TIPS: DIRECT MAIL CHECKLIST FOR 2015

    Grant Johnson
    17 Dec 2014 | 5:26 am
    Direct mail as an effective medium has been declared dead more times than Brett Favre retired from professional football. Yes, advertising mail volume has decreased. Around 85 billion pieces are sent through the USPS yearly. However, consider that 167 billion emails are sent daily. How is this GOOD NEWS for direct mail? While the decreased mail volume is bad for the USPS, it’s a good sign for recipients and users, because it means better targeting is being employed. It means less clutter in the mailbox, thus your offering is more likely to be seen. It means you should use, or again…
  • So much to be thankful for…

    Johnson Direct
    25 Nov 2014 | 2:41 pm
  • Badger Meter BEACON Product Launch Wins 2014 MarCom Gold Award

    Johnson Direct
    19 Nov 2014 | 8:30 am
    2014 MarCom Gold Award Winner: The BEACON® Advanced Metering Analytics Product Launch How did this 3D mailer play a role in earning Badger Meter this prestigious award (not to mention generating sales leads from many intrigued prospects)? Take a look!   CONGRATULATIONS, BADGER METER! Badger Meter’s BEACON Advanced Metering Analytics Product Launch has won a 2014 MarCom Gold Award in the “149c. Product Launch $150)” category. The MarCom Awards honor excellence in marketing and communications. According to Badger Meter, a key marketing component for the product launch…
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    Email Critic | Rants and Raves of a Mad Email Marketing Agency

  • 5 Responsive Email Design Best Practices to Start Off Your Day

    Scott Hardigree
    14 Jan 2015 | 7:13 am
    Those who are running email campaigns understand the importance of sending out a well-composed email. Every element of the email message from headline to the content to the design must be optimized in order to increase the chances of recipients to perform the desired action. One of the biggest developments in email marketing over the last years is responsive email design. This refers to how the sent message of an email campaign interacts with the screen resolution of devices in which the email is viewed. Given that people can access their email inboxes using desktop, smartphones,and tablets…
  • 5 Reasons Why No One Opens Your Marketing Emails

    Scott Hardigree
    6 Jan 2015 | 5:48 am
    In an ideal world, you’d send X emails and get X opens, not Y, right? I mean, hey, a 94% deliverability rate is great and something you obviously worked hard for, but when that only gets you a 13% open rate, well, that isn’t so great. I have never ever heard of anyone getting a 100% open rate, or even anything close to that. I don’t even open every email I get from my mom. But most businesses aren’t even in the 40% range. Why is that? Lots of reasons. But the five biggest fails that lead to emails delivered and deleted (i.e. not opened) are these: Reason 1: Failing with the…
  • CASL, Canada’s Anti-Spam Law, 6 Months Later

    Scott Hardigree
    16 Dec 2014 | 5:49 am
    Now that Canada’s anti-spam legislation (CASL) has been in effect for six months, I thought it might be a good time to check in on its impact. To do so, I turned to my friend Matthew Vernhout. Matthew is the Chief Privacy Officer and Manager, Deliverability at Inbox Marketer Corp. and a Certified International Privacy Professional (Canada) with more than 14 years of experience in email marketing. He is intimately familiar with CASL because he ensures that Inbox Marketer’s clients are compliant with all relevant industry regulations, including CASL. Matthew kindly agreed to answer a…
  • Start Seeing Beyond the Holidays

    Scott Hardigree
    2 Dec 2014 | 9:10 am
    How was your inbox on Thanksgiving? How about on Black Friday? A little more crowded than usual? Now how many of those emails were from brands that you rarely hear from? Okay, hold that thought. One estimate predicted 25.6 million people would be out shopping for deals on Thanksgiving and another 95.5 million people would shop on Black Friday in the U.S. Given that the population of the U.S. is about 320 million, that’s a significant percentage. But if such a huge percentage of people are willing to shop on these two days, wouldn’t it make sense to convert some of these annual…
  • 12 Tips for an Email Newsletter Template That Will Carry You Through 2015

    Scott Hardigree
    2 Dec 2014 | 9:03 am
    Has your email newsletter template stayed current, despite the sweeping changes in email technology and user behavior in recent years? If not, 2015 might be a good time to not only get that template up-to-date, but ensure it stays that way for some time to come. Despite their relative age, email newsletters continue to be popular with both B2C and B2B audiences. One study says consumers prefer email newsletters by 90% vs. the 10% who prefer Facebook. This continued popularity means the workhorse known as a newsletter should stay in your stable as part of your marketing. However, designing an…
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    Fred Moore or Less

  • Yeti Coolers – A Brand as Powerful as a Bear

    Fred Moore
    13 Jan 2015 | 11:00 pm
    I mean really, OMG! You can’t tell me that smart branding doesn’t create just amazing results. I’ve got two words… Yeti Coolers. Let’s make that two words and an amount…. Yeti Coolers. Average price: $350. And they are selling like crazy – recently earning a spot on the prestigious list of Inc. magazine’s fastest growing companies. Haven’t heard of Yeti? Well, Yeti was started in 2006 by two brothers – Roy and Ryan Seiders – who wanted to build a better cooler. Yeah, a cooler. The plastic household necessity that has a place (usually in…
  • PEER TV – Today’s Most Respected Network

    Fred Moore
    7 Oct 2014 | 7:41 am
    Within the last several days, I have seen two really impactful ads that blew my socks off. Interesting thing about these ads was how I came upon them. Was it during the Super Bowl or Grammys? (I know it’s Fall – just bear with me for the effect, OK?) Were these TV spots on one of the “big three” – CBS? NBC? ABC? (Do they even call them the “big three” anymore?) Was it during ESPN programming? On Mad Men? Or embedded in online streaming of Modern Family or  24? No. Both of these television spots were sitting in my e-mail as an attachment a couple of days…
  • Courageous Enough to Stand for Something

    Fred Moore
    10 Sep 2014 | 1:55 pm
    Have you ever been to a Jimmy John’s? Our office goes all the time. Wow. It is amazing how they deliver on their brand promise. Freakishly Fast! For me, it is an experience to see how quickly they can make a sub. Here’s my quick JJ drill. I go in a Jimmy John’s (I have been to several). I order. They tell me the amount due. I fumble around for some cash. They give me change. Walk to the end of the counter. Done! My sandwich is waiting. (With a sticker on the wrapper that says “Subs so fast, you’ll freak” or “YOUBUYWEFLY.” Fun brand voice that…
  • Hats off to the FMOL Campaign of the Year

    Fred Moore
    14 Aug 2014 | 11:57 am
    I know it’s only August but for me the ad campaign of the year has already been won. Dick’s Sporting Goods. Have you seen these incredibly engaging, dead on spots?  (I’ve included one in case you missed it.) Watch this video on YouTube. Terrific stuff.   Strategically sound communications for today’s marketplace. The campaign impressively captures in a myriad of ways what Dick’s Sporting Goods stands for – amateur, high school sports. There are many branding lessons that we can take from this totally integrated, insightful, terrific campaign.  But for…
  • Weber’s Brand – Still Hot (And Here’s Why)

    Fred Moore
    15 Apr 2014 | 7:05 am
    I love my “Fred Moore or Less” readers. Frequently, I get terrific feedback and stories that are just so dead on, and that fires me up. Take last week, and the great story on Weber grills that I received from Peter Seymour. Peter is my friend and a professional mentor of mine from way back in our New York Dancer-Fitzgerald-Sample days. In fact, I can distinctly remember, as a fresh-out-of-college, bewildered kid, stepping into Peter’s office in the Chrysler building at 42nd and Lexington. Something happened. It was magic. At that point, I totally knew this business was for me. Peter is…
 
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    Tatango - SMS Marketing Software » SMS Marketing Blog

  • 28 Mobile Coupon Examples from Top Brands

    Derek Johnson
    8 Jan 2015 | 5:00 am
      Looking for examples of brands that are using mobile coupons? If so, you’ve come to the right place, as Tatango has put together 28 examples of some of the top brands using mobile coupons. The age old question though with mobile coupons is how are you supposed to get those mobile coupons into the hands of customers? With the average SMS open rate being 99%, and the average SMS click-through being 36%, the best answer is by sending an SMS message to customers, with a link to your mobile coupon. Need some examples of brands doing just this, sending SMS messages with links, that…
  • What Every Business Needs to Know About SMS Short Codes

    Derek Johnson
    6 Jan 2015 | 5:00 am
    Is your business interested in reaching customers on their mobile phones with SMS marketing? If so, you’re going to want to learn about SMS short codes, as these are the backbone of any SMS marketing campaign. To help you out here, Tatango has put together a list of everything a business needs to know about SMS short codes below. Have a question about SMS short codes, or SMS marketing in general? Send us your questions here.   What is a Short Code? An SMS short code is a 5-6 digit phone number that is used by businesses to opt-in consumers to their SMS programs, and then used to…
  • Free SMS Marketing Resources

    Derek Johnson
    30 Dec 2014 | 5:00 am
    Are you looking for free SMS marketing resources? Tired of having to surf the entire web to find the best free SMS marketing resources? Thanks to Tatango, that’s now a thing of the past! With Tatango’s redesigned SMS marketing resources section, we’ve been able to combine all of the best SMS marketing resources into one place, making finding the best free SMS marketing resources a breeze. What kind of free SMS marketing resources can you find? Glad you asked… SMS Marketing Case Studies – See how other businesses are using SMS marketing to grow their sales and…
  • Starbucks SMS Advertising Example

    Derek Johnson
    23 Dec 2014 | 5:00 am
    Looking for good SMS advertising examples? Look no further than your local Starbucks, as they’re currently advertising their SMS program in-stores, and it’s pretty hard to miss. Starbucks is no newcomer to SMS marketing either, as they’ve ran multiple SMS programs in the past including the Starbucks 12 days of gifting, an SMS trivia game, an MMS campaign, and a limited time only promotion. Check out the two SMS advertising examples from Starbucks below.
  • SMS Giveaway Example – Chipotle

    Derek Johnson
    18 Dec 2014 | 5:00 am
    Our friends at Chipotle just finished their Great Dorm Giveaway, which allowed students to enter the SMS giveaway by texting DORM2 to the SMS short code 888222. The SMS giveaway gave the chance for students to win a Chipotle catered party for 100, in addition to a $1,000 Target gift card. Runners up would receive a Chipotle catered party for 20 and a $25 Target gift card. You can see the email below that Chipotle sent fans.     When fans texted “DORM2″ to 888222, in order to enter the SMS giveaway, they received the follow text message response, asking them to respond…
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    Big Brand System

  • Demystifying the Art of Action Planning

    Karyn Greenstreet
    28 Jan 2015 | 3:00 am
    Do you have an area in your business where you want to grow, change, be more successful? Sometimes it feels like you can’t get there fast enough. Setting goals can seem intimidating until you realize goals are simply stated outcomes: be more profitable, finish a big project, launch a new service, or help more clients. It’s more than a mere wish list; it’s stating what you want from life. The trick is to get from goal setting to goal attainment. That’s where we hit potholes and brick walls. Being a planner rather than a jumper will get you results quicker. Start with Big Picture Goals…
  • Here’s Why I’m Singing in the Rain on the New Big Brand System

    Pamela Wilson
    15 Jan 2015 | 3:00 am
    Last July, I joined the team at Copyblogger Media. And within a few days of starting, I got my first glimpse behind-the-scenes at our newest product, the Rainmaker Platform. When I first saw it, it was still in beta form. It was a little like seeing a baby who’s learning to walk: you can see the potential, and see it not meeting its potential at the same time. Luckily, we have an amazing team working hard to make the Rainmaker Platform great It’s not the same product I saw last July. It’s a robust, powerful, easy-to-use solution for online businesses. And week by week, I got…
  • You Have Something to Offer: Let’s Get It Noticed

    Pamela Wilson
    31 Dec 2014 | 3:00 am
    Why are you in business? I mean, seriously, why would you take the risk of running your own business? It’s not like it’s easy. I’ll tell you why I did it. Maybe you have a similar story? Back in 1992, I was at the beginning of my career as a graphic designer. I got a job right out of college working at a design studio in Miami. Five years later, I found myself newly married. I had just given birth to my first child. And I couldn’t imagine going back into the office. I tried to fathom putting this helpless baby into the arms of someone else, and returning to my drafting table and…
  • Why You Need an Impact Table to Write Better Copy (Waaay Faster)

    Amy Harrison
    17 Dec 2014 | 3:00 am
    I’m so pleased to have Amy Harrison back on the pages of Big Brand System. Today, Amy shares a powerful secret for creating persuasive  copy that resonates with your prospects. And, she’s sharing a free, downloadable worksheet you can use every time you need to write copy that’s compelling and convincing … and that converts. Find your free worksheet at the bottom of this post. –Pamela As a smart marketer, you know there’s no such thing as a magic button for creating mesmerizing copy, right? Compelling content that attracts, engages and converts only comes after shedding blood,…
  • 16 Essential Brand-Building Tips to Grow Your Business in the Year Ahead

    Pamela Wilson
    3 Dec 2014 | 3:00 am
    Your big brand doesn’t just happen. It’s not a fluke. It’s the result of deliberate actions, taken consistently over time. But what should you focus on first? And how should you go about getting things done? In today’s post, I’m sharing sixteen ways you can whip your brand (and your business) into shape. Take this list, and use it as: Your to-do list for the upcoming new year Your growth plan for the near future Your motivation to get the items mentioned done, once and for all Your reading and resource list to learn more about areas you struggle with The first area of focus is (as…
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    Internet and Video Marketing Solutions for Business

  • Jack of ALL Trades AND the Master of ALL

    Julie Weishaar
    28 Jan 2015 | 2:46 pm
    A few years ago, I recently posted a link on Facebook to an article and photo from the local newspaper about a show that my daughter was in. A gal I went to high school with made the following comment: “I told you she was a triple threat“. This comment started me thinking about how […]
  • Tell Me Why I Need To Be Online?

    Julie Weishaar
    26 Jan 2015 | 8:42 pm
    Build your website and they will come, right? Uh…WRONG! If you buy a new phone, but don’t give anyone the number, will it ring? I don’t think so! A website is like anything else, for people to look at it, they’ve got to know it’s there first. Even if a business owner truly doesn’t see […]
  • Local Businesses Don’t Need to Include Video in Their Marketing Mix

    Julie Weishaar
    24 Jan 2015 | 11:44 pm
    WRONG! Local Businesses DO Need Video Marketing A lot of local business owners tell me that they don’t need video. It’s meant for online businesses, they say, and while they may have a website, their focus is on the brick-and-mortar side of things. Well, that’s all well and good, but here’s the thing. Your local […]
  • BIG Small Business Mistakes to Avoid

    Julie Weishaar
    18 Jan 2015 | 4:20 pm
    Being aware of potential big and sneaky mistakes you might make prior to or as you launch your small business might prevent you from losing a lot of money and/or wasting a lot of time. Underestimating How Much Your Time Costs: Time is money! Don’t underestimate your project or service time. If you don’t estimate […]
  • Video Marketing for the Technologically-Challenged

    Julie Weishaar
    14 Jan 2015 | 12:14 pm
    For most business owners, it is common knowledge that video marketing attracts new customers. So why aren’t you using it? If you are like many business owners, you are probably worried about the high cost and complexity of creating and distributing online videos. But you shouldn’t be worried about that at all. It is a […]
 
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    The Direct Marketing Voice

  • Quick Tip Tuesday: January 27 – Consistent Real Estate Branding

    QuantumDigital
    27 Jan 2015 | 5:00 am
    What represents your brand? How do you stand out among your competitors? Real estate branding is key when closing a deal, gaining new prospects, or when thinking of ways to stand out in your market. By creating a consistent brand image you are more likely to be remembered in the minds of your clients and prospects. Using your company’s strengths and unique selling points you can construct a brand identity that leaves a lasting impression on your client and sets you apart from your competitors. Just as “Rome wasn’t built in a day,” neither are brand identities. Staying…
  • Direct Mail: the Unsung Hero of Real Estate Lead Generation

    QuantumDigital
    23 Jan 2015 | 5:00 am
    “A good advertisement is one that sells the product without drawing attention to itself.” – David Ogilvy There’s a certain glamour to many forms of advertising. Super Bowl ads, full-page print advertising and slick mobile apps all have a certain type of prestige that makes them undoubtedly appealing to advertisers. The purpose of advertising, however, isn’t to be glamorous or stylish, or even cool, but to produce results. In the real estate industry, there’s one form of advertising that generates results like no other: direct mail marketing. Real estate postcard marketing…
  • Quick Tip Tuesday: January 20 -Content Layout for Postcards

    QuantumDigital
    20 Jan 2015 | 5:00 am
    When constructing a direct marketing message, the layout of the content is just as important as the content itself. A layout and design that is cluttered or hard to follow can deter your customer from reading and or understanding your message which means your ROI and business suffer. QuantumDigital CMO Eric Cosway has shared a few layout guidelines you can use to simplify the design of your direct mail postcard to make it more visually appealing and easy to read. Use a ragged-right margin rather than a justified setting on your postcard copy. The ragged-right margin helps guide your…
  • Secrets to Creating an Inner Circle of Influence for Real Estate

    QuantumDigital
    16 Jan 2015 | 10:14 am
    We’ve all heard the timeless business cliché that it’s “not what you know, but who you know” that gets you ahead in life. Like most clichés, it’s half true. The people you know will play a huge role in your success in real estate, but you certainly need plenty of knowledge, too. Building a network – an inner circle of influence – is a fantastic way to generate new leads for your business and get a leg up on the competition. This is especially true in real estate – an industry in which many of your best leads will come from referrals. In this guide, we’ll share four ways to…
  • Quick Tip Tuesday: January 13 – What Does Your Car Say About Your Real Estate Brand?

    QuantumDigital
    13 Jan 2015 | 11:13 am
    As a broker or realtor, you likely use your “mobile” office more than you do a physical one. Yep, we’re talking about your car. You also have to drive people around in this version of your office, so watch the following video for a checklist of things to look out for to make sure your car reflects your real estate brand in the best and most professional light. Click here to view the embedded video. The post Quick Tip Tuesday: January 13 – What Does Your Car Say About Your Real Estate Brand? appeared first on The Direct Marketing Voice.
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    DaveChaffey.com

  • Digital Strategy in 2015

    Dave Chaffey
    15 Jan 2015 | 6:37 am
    In the latest editions of my books on Digital Marketing, we feature the SmartInsights.com RACE framework for creating and managing a Digital Strategy. The idea behind RACE is to provide a simple structure for companies to develop a digital plan which meets the challenges of reaching and engaging online audiences to prompt conversion to online … Continue reading Digital Strategy in 2015 →
  • The Evolution of Social Networks 2004-2014

    Dave Chaffey
    9 Dec 2014 | 4:51 am
    Source – and larger version: Mediavision
  • New content marketing plan template

    Dave Chaffey
    1 Dec 2014 | 1:17 am
    Smart Insights  have published a new free content planning template developed in collaboration with HubSpot, It has worked examples like the one below in a 4 Step process you can follow in the Content Marketing Planning Template - explained here on Smart Insights. It available for free download via HubSpot – it also links through … Continue reading New content marketing plan template →
  • Managing customer journeys (Free research report)

    Dave Chaffey
    13 Nov 2014 | 2:57 am
    Research report – Approaches to managing online and multichannel experiences – free research report in conjunction with Ecommerce Expo available free to Smart Insights members
  • The history of content marketing

    Dave Chaffey
    19 Oct 2014 | 7:29 am
    A video of some nice examples of Content Marketing ‘through the ages’ – thought useful to introduce Content Marketing to students. (Source: https://www.youtube.com/)
 
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    Blog

  • What Is Search Engine Optimization (also referred to as SEO)

    26 Jan 2015 | 5:58 am
    What Is Search Engine Optimization (also referred to as SEO) In this podcast we explain in simple terms what search engine optimization is, how it is done, our philosophy towards SEO, and what kind of return on investment you can expect from search engine optimization. If after listening to the podcast and reading this article you determine that your business might be able to benefit from our SEO services feel free to send us and email to discuss further if our services would be a good fit for your business or not.  
  • SEO vs PPC - Why SEO gets the better ROI than Google Adwords or Bing Ads

    10 Oct 2014 | 5:58 am
    SEO vs PPC - Why SEO gets the better ROI than Google Adwords or Bing Ads In this podcast I discuss which of SEO vs PPC gets the better ROI. If after you listen to this information you have further questions or require additional information, just send us an email or give us a call. From this podcast I think you will get valuable information that will help you determine how to best allocate your marketing budget.    
  • Web Marketing Agency Myths

    26 Aug 2014 | 7:58 am
    Web Marketing Agency Myths In this podcast I discuss the most common web marketing myths we come across that people believe that are just wrong. If after you listen to this information you have further questions or require additional information, just send us an email or give us a call. After listening to this I think you will be surprised and also see how you could be easily deceived by these myths. 
  • Marketing ROI by Marketing Method & Cost Per Impression

    1 Aug 2014 | 3:58 am
    Marketing ROI by Marketing Method & Cost Per Impression In this podcast I discuss the ROI we have seen over the past four years by marketing method for our own business and our clients. If after you listen to this information you want to have a discussion, we would be happy to talk, just send us an email or give us a call. In this podcast I review and explain the results, I list the 5 best marketing methods for ROI and also highlight the worst 5 marketing methods that you will want to avoid.
  • Find The Top SEO Companies The Easy And Quick Way

    27 Jun 2014 | 10:43 am
    Find The Top SEO Companies The Easy And Quick Way The top SEO companies on the market may not be who you think they are. This podcast outlines very clearly how to determine who the best companies are. If you think we might be the best SEO company for your business feel free to contact us to see if we would be a good fit for you. Even if you don't choose to contact us hopefully we have helped you find a better SEO company that will deliver a positive return on investment for your business. Be sure to read the bottom on this article as well where it shows how to calculate the ROI for your SEO…
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    Business 2 Community

  • Embracing a Queue-Without-the-Queue

    Perry Kuklin
    29 Jan 2015 | 10:24 pm
    Businesses and customers alike have bought into the idea that waiting lines are a necessary evil. There is really no choice but to arrange physical queues and find ways to make the standing-in-line more tolerable. The queue is never a “free for all.” It’s always well organized and well planned. But what if it was a free for all? Not in the unorganized or un-planned sense, but what if people didn’t really have to wait in a physical line? A growing number of companies have asked themselves this very question. And they’ve gone the way of virtual queuing. What Is…
  • 3 Proximity Marketing Trends that Retailers should Watch Out for

    Lakshmi Harikumar
    29 Jan 2015 | 10:05 pm
    The rapid adoption and usage of mobile devices has now expanded consumers’ openness to brand engagement early on in their path-to-purchase. A recent ‘Mobile Audience Insights Report’ released by NinthDecimal, a leading mobile audience intelligence company highlighted the fact that there is currently a huge gap between the the type of proximity marketing messages preferred by shoppers and the type of messages served in-store. For example, while 61% of shoppers prefer to receive proximity marketing messages on offers in-store, only less than half receive such messages. Similarly, while…
  • The Connected Donor: Why Not-for-Profits Need the Internet of Things

    Lawrence Ampofo
    29 Jan 2015 | 9:45 pm
    The Internet of Things has the potential to irrevocably change the nature of society; including the not-for-profit industry. It also gives rise to the ‘Connected Donor’; a hyperconnected, information savvy and, worldly type of person. If Not-for-Profit organisations are to take advantage of the immense benefits presented by the IoT and the Connected Donor, they have to demonstrate ‘connected thinking’, new and unconventional methods of engagement to reap significant benefits to the bottom line. The Internet of Things (IoT) is a red hot topic. Respected commentators and mainstream…
  • A Fool-Proof Formula For Becoming The Best B2B Marketer

    Lucy Hardaker
    29 Jan 2015 | 9:39 pm
    B2B Marketing is evolving – fast. Us B2B marketers need to take time out from our busy schedules in order to top up our knowledge and make sure we’re on the right track to ultimate career success. Now we think you’re fabulous, obviously – but what does it take to be the best B2B marketer? Here’s some top tips, resources and tools to help you succeed with your career goals in the year ahead. 1. Make Use of Time-Saving Tools What tools will help you become a better marketer and make your day-to-day working life that little bit easier? Here’s four tools you can download free from…
  • Closing in on Apple Pay: Popular, Yet Flawed

    Richard Smith
    29 Jan 2015 | 9:06 pm
    Credit-card security systems have turned obsolete in the past few years as the fraudulent techniques now being far more superior to the ones meant for curbing them down. If Apple Pay was your get away from these broke-ass systems, think again! What looked like Apple’s second stint with the Mobile Payment gateway might already have a few chinks in the armor, leading to an inadequate arrangement for the masses! If the ‘Drop Labs Blog’ post is to be believed, Apple Pay offers a misinterpreted security module with the hardcore stuffs in the middle, working perfectly fine. We aren’t…
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    The Point

  • Key B2B Demand Generation Strategies for 2015

    Howard Sewell
    29 Jan 2015 | 9:30 am
    Recently I sat down with Amanda Nelson, Director of Marketing at RingLead, a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. This interview originally appeared in the RingLead blog, and is posted here with permission. (AN) Hello, Howard. What is the first B2B marketing strategy that marketers must consider for 2015? (HS) Content is everything these days. In our business, demand generation and content marketing are…
  • How to Measure Email Success in 2015: A Call to ROI

    Howard Sewell
    13 Jan 2015 | 9:52 am
    No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it. Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. Improving email campaign measurement won’t generate more leads or better leads, in and of itself, but it will help accomplish both those goals by providing the data necessary to identify what’s truly working. Unless you’re measuring true email…
  • Steal This Technique for Your Next Sales Email

    Howard Sewell
    9 Jan 2015 | 12:48 pm
    One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. In other words, it’s always better to present the reader with a very precise, preferably tangible reason to respond. So, for example: “Click to download our free white paper” is infinitely preferable to: “Click to learn more” and “Call me for a free 10-minute consultation” is more effective than: “Call me to discuss how we can help.” The less you put the onus on the reader to decide why he/she should click or call, the better. Conversely, the more the reader is…
  • Infographic: 17 Tips for Generating Leads from Social PPC Advertising

    Howard Sewell
    23 Dec 2014 | 12:11 pm
    Looking to include social media advertising as part of your demand generation mix in the new year? Before you get started, check out this infographic (adapted from an earlier post) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. Which social media platform makes most sense for your business? What’s the difference between the various ad formats? How can you avoid sky-high bid prices while still optimizing ad performance? Is it best to start with CPM, or CPC? Learn the answers to these questions and more. Click on the infographic to view full size.
  • 5 Simple PPC Landing Page Changes that May Improve Your Quality Score

    Howard Sewell
    12 Dec 2014 | 5:20 pm
    As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google discloses – helps determine your cost per click (CPC), ad position, and other variables that contribute significantly to the success and cost-effectiveness of your PPC campaign. In short, the better your quality score, the lower your cost per click, the more likely someone will see and click on your ad,…
 
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    Joey Sargent

  • New Business Opportunities: How to Explore without Getting Lost

    Joellyn 'Joey' Sargent
    22 Jan 2015 | 8:28 am
    Let’s face it. The world of business is a big and sometimes scary place. Given all the risks, for some business owners staying in the comfort zone feels like a very smart choice. It’s not. The business climate is constantly changing, so staying put is really falling behind. If you want your business to keep growing, you must consistently seek new opportunities. How do you find them? Get Out and Explore Hunting for new business opportunities can be fun or frightening, depending on your perspective. For many of the passionate leaders I work with, the treasure hunt for growth…
  • It’s All in Your Head: 7 Steps to a Winning Mindset

    Joellyn 'Joey' Sargent
    15 Jan 2015 | 7:55 am
    Mindset Matters It’s more than a positive attitude. The mindset that will transform your business this year requires something deeper than optimism or being upbeat. It combines a strong sense of the value you offer with a bias for action. Add enthusiasm and resilience, and your mindset will catapult you to success. Easier Said than Done? If you have days that challenge your outlook (and who doesn’t?), you know that simply willing yourself to be successful won’t do the trick. So what strategies can you adopt to ensure you stay on track through the ups and downs…
  • Too Many Ideas? 3 Ways to Prioritize

    Joellyn 'Joey' Sargent
    8 Jan 2015 | 7:55 am
    How Can You Focus when Ideas are Overflowing? It’s the opposite of writer’s block: you’re so excited by your prospects that ideas are everywhere. What a delightful problem to have! Unfortunately, choosing a single path is difficult when faced with an abundance of possibilities. You’re loathe to abandon good ideas to focus on one great one. I know the feeling. This affliction plagues entrepreneurs, marketers, bloggers, and anyone with a creative mind. Those who struggle tell you “it’s a blessing” to have so many opportunities ahead. But the harsh…
  • Welcome to 2015 – Make it a Wonderful New Year

    Joellyn 'Joey' Sargent
    1 Jan 2015 | 7:55 am
    Yes, It’s Going to be a Great Year! How do I know? Because every one of you reading this has the potential to do wonderful things. And you will, I’m sure of it. No Pressure New Year’s Day is often the time we consider big changes, making grand plans to usher in the new year with a raft of resolutions that we know will soon be broken. That’s a lot of pressure for a single day. Every day, every hour is a chance to ditch old ways and adopt new disciplines.Click To Tweet In reality, every day, every hour is a chance to ditch old ways and adopt new habits or disciplines.
  • Happy Holidays

    Joellyn 'Joey' Sargent
    23 Dec 2014 | 10:49 am
    I’m posting a little early this week so that I can take the opportunity to wish all my readers a warm and cheerful holiday season. I hope you’ll enjoy time with family and friends, a festive spirit and joy in all the blessings of life! All the best, You're reading Happy Holidays by Joellyn "Joey" Sargent of the Claravon Group, originally posted on JoeySargent.com. If you enjoyed this, be sure to visit Joey's blog and follow her on Twitter @JoellynSargent. The post Happy Holidays appeared first on Joey Sargent.
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    Best Marketing Techniques - Discover The Best!

  • Future of Social, Technology and Mobile! Now and after!

    Best Marketing Techniques
    19 Jan 2015 | 3:07 pm
    2015 is definitely going to be another year to look forward to a lot exciting things regarding technology, mobile and social. We can expect advancements in what we see, wear and how we socialize. This article is going to lay out the top trends in emerging technologies which you can expect to experience either in 2015 or years to come. Socialization There was a time when status updates and tweets were of the main focus on social networking sites but since the beginning of 2014, this trend has been shifting towards photos, videos and gifs and 2015 is going to be the year of social websites like…
  • Selling Social: How Companies Are Connecting with Social Media (Info-graphic)

    Best Marketing Techniques
    30 Jun 2013 | 10:37 am
    Click on the info-graphic to view in Full. Image source: www.topwebdesignschools.orgFiled under: Internet Marketing
  • The Value of i386 Language Package

    Best Marketing Techniques
    15 Jun 2013 | 12:53 pm
    In today’s world of Windows Vista, Windows 7 and Windows 8, there are still many people out of us who own computers and laptops which are still running on the old and classic versions of Microsoft Windows such as 98 and XP. In the days of Windows 98 and XP, whenever we needed to use some special, complex script as well as the right-to-left languages, we had to install a special package called i386. This package is located on the Installation CD of windows XP/98 and you need to insert the disc in your CD-Rom in order to install the required language package. I believe many of us would easily…
  • 6.5 Million Passwords Compromised – Don’t Let It Happen To You

    Best Marketing Techniques
    8 Jun 2012 | 4:49 am
    By Best Marketing Techniques If you have a LinkedIn account then this article is of a great concern to you. You might have heard or read that 6.5 million passwords from LinkedIn were leaked. If you didn’t change your LinkedIn password yet then stop reading this article for a minute, change your LinkedIn password to a very strong one and come back! For the moment, it doesn’t matter what information the hackers found or what they were looking for. What matters is that a very serious issue has been exposed regarding online security. There are more than 150 million users on LinkedIn…
  • Are Social Platforms Turning Into Visual Platforms?

    Best Marketing Techniques
    13 Mar 2012 | 8:46 am
    The fact that internet is not more public and open is simply not deniable. Due to the virtue of social networks, people are able to maintain better connections with their friends and business contacts. It can be observed these days that social platforms are transforming into visual platforms. Pinterest is one the top of the list which is considered as one of the fastest growing social and visual networks around. Facebook recently contributed to the list of visual platforms by lunching the Timeline. Infographics are everyone’s favourite and we like to check out one or two on daily basis.
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    Making Every Word Count

  • Is there a Link between Customer Satisfaction and Loyalty?

    Gordon Benzie
    23 Jan 2015 | 7:54 am
    Few would argue the importance of customer satisfaction. Every business owner strives for happy customers. In practice, however, what does it mean to achieve customer satisfaction? What makes a happy customer? Are they more profitable? More loyal? Fortunately, considerable research has been performed on this subject, which will be quite helpful to address these questions. The first challenge is to understand what is actually going on versus what business owners think is going on. According to Lee Resources, 80% of companies say they deliver “superior” customer service, but only 8%…
  • Build vs. Buy: What is the Best Path to Grow Your Business?

    Gordon Benzie
    18 Nov 2014 | 9:03 am
    As a business owner (or an aspiring one), an important consideration is the quest for future growth. From a strategic perspective, there are really only two choices: grow organically or by acquisition. By “organic,” I simply mean to grow by closing more deals, through efforts such as expanding your sales force or introducing a new product line. When writing a business plan, it is important to consider each of these growth strategies – whether you are starting a new business, or expanding an existing one. This decision is actually quite important, with big repercussions as to what your…
  • When the Price of Free is Too Much – The U2 Album Giveaway

    Gordon Benzie
    22 Oct 2014 | 9:18 am
    The band U2 and Apple partnered this month to do a remarkable promotion and awareness activity. Every iTunes user received a copy of U2’s latest album, Songs of Innocence. When I heard about this offer, I couldn’t believe it. I saw a television advertisement showing the band playing a song from the album. Then, at the end of the ad, it was explained that the album would be available for free to iTunes subscribers. I am a big U2 fan, so was thrilled at this act of generosity. And, as a marketer, I couldn’t help but think about what the terms of the agreement might have been. Clearly,…
  • 5 Reasons to Choose a Niche When Starting a New Business

    Gordon Benzie
    23 Sep 2014 | 11:10 am
    The Wall Street Journal recently published an interesting article on Artificial Intelligence (AI), written by Christopher Mims (see article). The article describes two new businesses that are making great strides in how AI can be used to help make our lives easier. What struck me as most interesting, however, was the incredibly narrow focus these businesses have with regards to what they hope to accomplish, and the value proposition they offer. As Mims points out, this is actually a very smart approach – one that is in complete alignment with my own perspective. If you seek to launch a new…
  • While Content May Be King, Conversation is Queen of Market Awareness

    Gordon Benzie
    27 Aug 2014 | 8:44 am
    Numerous articles have been written on the importance of what we marketers refer to as “content” in order to drive market awareness, lead generation and other sales support activities. Simply stated, you need something to say to gain the attention of your prospects and customers. Google, Bing and the other search engines reinforce this concept – you simply can’t achieve good search engine placements without quality, relevant content that is frequently updated on a regular basis. As has been mentioned in this blog and other publications, a blog is a great place to showcase your…
 
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    Dorie Clark

  • Finding Your Breakthrough Idea – Dorie Clark at TEDxBeaconStreet

    dorieclark
    26 Jan 2015 | 9:04 am
    The talk that is featured in the following video was given by Dorie Clark at TEDxBeaconStreet in January 2015. Featured image photo credit: misspixels via Creative Commons.
  • 3 Ways to Create Your Own Job Security

    dorieclark
    21 Jan 2015 | 10:20 am
    Photo credit: Éole Wind via Creative Commons What does success look like? At the high end, it might be vacation homes and luxury cars. But when it comes to a comfortable, middle-class life, 86% of Americans say it’s about having a secure job. Unfortunately, since nearly 40% of Americans will be freelancers by the end of this decade, according to an Intuit study, “job security” is no longer the right metric. [Read more at the World Economic Forum]
  • How To Think Differently About Success – And Failure

    dorieclark
    14 Jan 2015 | 10:40 am
    Photo credit: Urs Steiner via Creative Commons “Most people don’t wake up every day and say, ‘I need philosophy,’” Ryan Holiday told me in a recent interview. “They say, ‘I have a problem I need to solve.’” But he came to believe philosophy was exactly what they needed. Long a fan of Stoicism, Holiday – best known for his successful books on marketing and his role as a wunderkind Director of Marketing for American Apparel – leveraged that political capital to write his newest book, The Obstacle Is the Way. [Read more at Forbes]
  • Didn’t Think Professional Reinvention Was Possible?

    dorieclark
    7 Jan 2015 | 4:18 am
    Photo: Grant Rambojun via Creative Commons This interview originally appeared at Talentedly. Dorie Clark is a testament to reinvention, and that we can be anyone we want to be if we are willing to put in the work. She has been a political reporter, a presidential campaign spokesperson, a non-profit director, and filmmaker. She now has her own thriving marketing strategy consulting business and a second book on the way. Dorie shares the most important elements of her journey, from taking improv class to taking her mom along for the ride. Talentedly: As someone who has built a career around…
  • How to Strike Up a Sales Conversation With Someone You Know

    dorieclark
    31 Dec 2014 | 4:58 am
    Photo credit: pixishared via Creative Commons As entrepreneurs, we all know people friends or acquaintances who could benefit from our professional assistance. But unless they specifically ask for help, beginning the conversation can be awkward. You don’t want to jeopardize the relationship by sounding overly aggressive or “salesy.” You also have to be careful not to insult their past choices. (One graphic designer asked me recently, “Is there a nice way to tell someone their logo sucks and that I could do a much better job?”) Here are three ways you can steer the conversation to…
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    i-SCOOP

  • The state of digital marketing optimization 2015 – challenges and solutions

    Dave Chaffey
    26 Jan 2015 | 12:03 am
    The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”. The conversation amongst digital marketing thought-leaders is generally sophisticated on this subject, advocating advanced tactics. Terms such as “Agility”, “A/B testing” and “social media optimisation” are common currency. But what’s really […]
  • Customer experience and user experience: where they meet

    J-P De Clerck
    25 Jan 2015 | 3:46 am
    Although there is a big difference between the customer experience and user experience, both are also related. Many techniques and approaches in customer experience management, customer journey mapping, etc. can also be found in user experience and service design. As a matter of fact, if we want to improve customer experiences we also need to […]
  • Business risks from and for the insurance industry

    J-P De Clerck
    24 Jan 2015 | 12:29 pm
    Insurance companies struggle with the rapid pace of change within an increasingly demanding and digital market and customer context. Digital technologies and innovations, the increasing digital communications behavior of consumers, feedback and comparison websites, the list goes on. Although the impact of such changes is big and leading to digital transformations in the industry, the […]
  • Government: the Digital Transformation Office case

    J-P De Clerck
    23 Jan 2015 | 2:30 pm
    Depending on the organizations people interact with, they get different labels: consumers, patients, clients, citizens, customers, the list goes on. Just as there is an increasing focus on the customer experience and customer service in commercial organizations, this people-centric attitude happens in non-profit and in organizations that serve both commercial and other goals as well. […]
  • Connecting the customer experience

    J-P De Clerck
    15 Jan 2015 | 12:16 pm
    Enabling great customer experiences and optimizing processes and interactions across all touchpoints in a consistent and human, customer-centric way leads to marketing and business success. And it increasingly revolves around personal, personalized and at the same time connected and integrated approaches. The customer experience is the sum of all contact moments (touches) the connected customer […]
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    IndieBizChicks.com

  • Working With Credit Repair Agencies: What To Know Before You Sign On The Dotted Line

    Crissy Herron
    16 Jan 2015 | 3:41 pm
    As someone who hopes to start up her own business, having good credit is incredibly important. This is because, since your business is very young (potentially not even officially launched yet), it has not yet been able to build up a credit history of its own. So, unless you’re already wealthy and plan on funding […]
  • Two Great Reasons You Should Use A Password Manager

    Crissy Herron
    14 Jan 2015 | 5:49 pm
    “Life is really simple, but we insist on making it complicated.”  – Confucius You know from experience that one way to run your business better is by simplifying how you do things. By cutting out certain unnecessary steps in a business process or by not doing certain chores that need not be done at all, […]
  • 5 Ways To Get More Sales

    Crissy Herron
    11 Jan 2015 | 5:27 pm
    The perks of owning your own business can be awesome! You get to do what you love, and you can make your own hours … But the joy of owning your own business can quickly disappear when people aren’t buying your products and services! Trust me, it’s something every business owner deals with at some point. […]
  • Yes, It’s Sunday…

    Crissy Herron
    11 Jan 2015 | 8:57 am
    Yes, it’s Sunday. But it doesn’t have to be a lazy day. At the very least, take out some paper and plan what you’re going to do in your business this week. (Or you can use an electronic gadget, if that’s the way you plan things out.) Imagine how nice it will be to wake […]
  • Free Biz Resources

    Crissy Herron
    8 Jan 2015 | 11:41 am
    I challenged myself to create (and give away) a new biz resource each day this week. You can find them here: Blogging Inspiration Guide Business Planning & Productivity Guide Info Products 101 Workbook Email Marketing Workbook + 3 Email Templates
 
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    Statosphere

  • Datastream #13

    26 Jan 2015 | 4:29 am
    01. During 2014’s Super Bowl, 60-second-plus placements accounted for 40% of all paid ads during the game, up from 29% in 2013 and 27% in 2012. In 2010, ads over 60 seconds represented just 18% of paid Super Bowl placements.[Source]02. Premium cars account for 12% of the volume and 59% of the profits of the car industry.[Source]03. Roughly 80% of all transactions in Germany are conducted in cash. (In the US, it’s less than 50%.)[Source]04. Expensive restaurants also use longer words in their menus. Every one-letter increase in the average length of the words describing a dish adds an…
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    Bannersnack's Blog

  • 8 online advertising lessons from Ogilvy

    Laura
    27 Jan 2015 | 7:17 am
    “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.” The classic Rolls Royce ad was crafted by none other than David Ogilvy, also knows as “the Father of Advertising”. David Ogilvy shaped the advertising world and inspired a lot of people to start a career in advertising. [...]
  • Bannersnack Ad Talk “People consume native ads in the same way they consume regular content” via Daniel Demian

    Robert Katai
    26 Jan 2015 | 2:48 am
      Almost eveybody digital marketer and publisher heard about native advertising. This is why we wanted to take an interview to a product manager who is behind a cool concept – Elasticad. They design and built solutions specifically for ad networks and ad exchanges that want to be a part of the new advertising era. [...]
  • 13 Types of Stories for Banner Ads

    Robert Katai
    23 Jan 2015 | 9:01 am
    When we talk about banner ads we should go a little beyond the already known theory “Let’s run some display advertising to sell our products” and we should believe that banners can tell stories. What do I mean by stories? Banner advertising is not just for selling? Yes it is, but who said that you [...]
  • 4 steps to help you write the perfect banner ad copy

    Laura
    21 Jan 2015 | 7:52 am
    If you’re thinking of running an advertising campaign and you don’t know where or how to start, you’ve come to the right place. Probably one of the biggest challenges when you want to start a campaign are the creatives: how should your banner ads look like? More importantly: what copy should go on the banner? [...]
  • 5 Reasons Why a Blogger should use Bannersnack

    Robert Katai
    20 Jan 2015 | 7:26 am
    Before you keep reading for the reasons you clicked this article for, let me ask you two things: How much time do you spend on writing an article for your blog and how much time do you spend on finding an ideal image for that article? And if your answer to the second question was [...]
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    Marketing Craftsmanship

  • Research Integrity: The Achilles Heel of Content Marketing

    Gordon G. Andrew
    27 Jan 2015 | 1:54 pm
    The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. And this marketer has been guilty of that sin. Years ago, our insurance company client was introducing a new Directors & Officers liability insurance policy, and asked us to raise market awareness. With good intentions, but given no budget or time to perform proper market research, we interviewed a total of 6 corporate CEOs and board members to provide some validation to the underlying premise of our press release. The headline read: “Most Corporate Directors…
  • Hedge Fund Marketing: From Oxymoron to Best Practices

    Gordon G. Andrew
    10 Jan 2015 | 2:44 pm
    Published in January 2015 Edition This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act. Peppercom’s research paper begins with the statement that, “The private world of hedge funds is looking more like Madison Avenue.” But a close examination of the study’s findings suggests that this…
  • Managing Brand Alpha: The Next Frontier for Investment Firms

    Gordon G. Andrew
    29 Dec 2014 | 5:21 pm
    Performance remains a critical selection factor for investors; but increasingly in a post-Madoff world, it’s not what’s most important to them. Although investment firms understand this, many choose to ignore the qualitative factors that have significant influence on investor decision-making, which include:   What You Stand For:INTELLECTUAL CAPITALis what motivates investors to place their capital at risk. This does not involve how much you know. Investors need to understandwhat you believe in, and to appreciate what you’re attempting to achieve. What does “intellectual…
  • The Real Price We All Pay for “Brand Journalism”

    Gordon G. Andrew
    11 Dec 2014 | 3:19 pm
    The historical roots of journalism, now encompassing all mass media, were nurtured by its role as The Fourth Estate; the independent public watchdog that keeps in check the three major democratic “estates” of power (in Britain the houses of Parliament, in America the three branches of government). So in spite of the great amount of attention it pays to murder trials, royal weddings and the lives of celebrities, the media plays a critical role in a democratic society; and to function properly it must be objective, unbiased, transparent and independent. One current challenge to…
  • Re-Thinking the “Best B2B Advertisement of the 20th Century”

    Gordon G. Andrew
    11 Dec 2014 | 5:32 am
    In 1958, Gilbert Morris – an account executive at the Fuller Smith & Ross ad agency – created the, “I don’t know who you are,” business-to-business advertisement for McGraw-Hill Publishing Co. that 41 years later, in 1999, was named the “Best Business-to-Business Ad of the 20th Century” by Advertising Age’s Business Marketing magazine. Quite an achievement. The iconic print display ad featured an executive in a bow tie hunched forward in a swivel chair, scowling into the camera. (In fact, Gilbert Morris himself was depicted as the executive in the ad.) To promote…
 
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    RSA Blog

  • Tourism Conference 2015 Marketing Ideas. Service. Results.

    Whitney Ruffin
    19 Jan 2015 | 7:43 am
    For almost 10 years, Robert Sharp & Associates (RSA) has attended the Governor’s Conference on Tourism to support influential clients in the hospitality and tourism industry, including Sturgis Motorcycle Rally and Reptile Gardens – one of the only tourism-based businesses to see an increase in revenue and attendance in 2014. In 2015, RSA is helping ... Read More Tourism Conference 2015 Marketing Ideas. Service. Results. is a post from: RSA Blog
  • Online Community Culture & the Sturgis® Motorcycle Rally™

    Whitney Ruffin
    9 Oct 2014 | 3:30 pm
    Anyone can see the Sturgis® Motorcycle Rally™ draws a huge crowd with an exorbitant number of people! The streets flood with visitors and the hills rumble with motorcycle reverberations. But participation is so much more than a headcount spanning a week’s time. In a growing digital age with online hubs, like Sturgis® Motorcycle Rally™ website, ... Read More Online Community Culture & the Sturgis® Motorcycle Rally™ is a post from: RSA Blog
  • Web Tools of The Trade #2, pseudo-elements

    samuel
    27 Jun 2014 | 1:21 pm
    When it comes to building web pages the fundamental building block is a rectangle. A page may contain elements that look rounded or circular or zig-zagged or any manner of things, but anything that is not rectangular in appearance falls into two categories. Either it is a bitmap image, created using an image manipulation program ... Read More Web Tools of The Trade #2, pseudo-elements is a post from: RSA Blog
  • Web Tools of The Trade #1: CSS Gradients

    samuel
    16 May 2014 | 12:59 pm
    Need a fresh take on your site or a new website all together? Web Tools of The Trade #1: CSS Gradients is a post from: RSA Blog
  • Web Doohicky #1: The Accordion

    thomas
    28 Apr 2014 | 9:00 am
    What Is An Accordian? An accordion is a set of content sections that can be collapsed, so more content can be fit into a smaller area. The name “accordion” comes from the bellows of an accordion, which expand and contract as the accordion is played. Try it out below. This is the title of a ... Read More Web Doohicky #1: The Accordion is a post from: RSA Blog