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  • Sorry, this ad showed me nothing

    All You Need Is A Good Idea!
    Jay H. Heyman
    15 Sep 2014 | 7:38 am
    Every once in a while I come across an ad that is so good I can’t wait to share it with you. And then there are the ones that I want to share because I just don’t get it, like the one above for Extra gum. I simply don’t understand what they are trying to say. Well, that’s not totally accurate. I assume that the message is that the gum is long lasting. But you almost have to intuit that thought, because it surely is not communicated in the ad. Not in the headline, not in the slogan, not in the visual. Though admittedly that thought is referenced in the single line of copy,…
  • B2B Email Newsletter Advertising: Benchmarks and Trends

    MarketingProfs How-To Articles
    16 Sep 2014 | 6:00 am
    Nearly one-third (31%) of companies that advertise in B2B email newsletters buy only email advertising, eschewing print and other digital buys, according to a recent report from MediaRadar. Read the full article at MarketingProfs
  • Quotables from Kevin Spacey's Keynote at Content Marketing World

    Conversation Agent - Valeria Maltoni
    Valeria Maltoni
    13 Sep 2014 | 1:27 pm
    Any time tech moves forward, there is that question about how things are not going to be the same anymore. That's always been the case. Very often the best experiences were with studios and movies that did not have any money. When I live tweet at events, I typically paraphrase to allow for space limitations by translating big concepts into many bite-size, as self-contained as possible posts. This post captures some of the key themes Kevin Spacey touched upon during the closing keynote speaker at Content Marketing World 2014. On audience The audience doesn't care about the platform, they care…
  • Manipulation vs. Customer Focus, Dilbert-style

    Roger Dooley
    9 Sep 2014 | 3:49 am
    One of the post-speech questions I’m often asked is whether employing my neuromarketing strategies is “manipulative” and/or unethical. This weekend’s Dilbert strip by Scott Adams highlights the divide between manipulation and customer focus: All too often some people in a [...]
  • Quotables from Kevin Spacey's Keynote at Content Marketing World

    Conversation Agent - Valeria Maltoni
    Valeria Maltoni
    13 Sep 2014 | 1:27 pm
    Any time tech moves forward, there is that question about how things are not going to be the same anymore. That's always been the case. Very often the best experiences were with studios and movies that did not have any money. When I live tweet at events, I typically paraphrase to allow for space limitations by translating big concepts into many bite-size, as self-contained as possible posts. This post captures some of the key themes Kevin Spacey touched upon during the closing keynote speaker at Content Marketing World 2014. On audience The audience doesn't care about the platform, they care…
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  • 10 Tips to Boost Your Reach With Album Cover Design

    Anna Guerrero
    17 Sep 2014 | 3:00 am
    Are you an artist or DJ uploading original sounds to SoundCloud, a new band releasing your first signed album, or a seasoned public speaker hoping to take your podcast to new heights? If so, you’ll be no stranger to the task of self promotion. Album covers are often the first point of contact between listeners and your music or audio. But, if you’re like many artists who are either pressed for time, or cash, and want an easier way to design an album cover – Canva has great news! We’re incredibly excited to announce the launch of a new library of pro album cover layouts, which…
  • 5 Fall Inspired Color Palettes

    Julya Buhain
    16 Sep 2014 | 3:00 am
    Fall is here! ‘Tis the season for crunchy leaves, sweaters and pumpkin spice lattes. When it comes to design, you need to make sure your brand stays on top of seasons and holidays. Show your audience you’re paying attention and are on top of the freshest trends. Color is a good way to stay on track. Put a Fall flair on your design with these color palettes! 1 Warm Up Your Design Brick Red (#C2453B), Sunflower (#FFE645), Pottery (#ECC66E) and Chocolate (#B25641) Warm tones are colors in the shades of yellow, orange, red and brown. Warm tones are colors we associate with things…
  • Canva Shortcuts Infographic

    Peg Fitzpatrick
    15 Sep 2014 | 5:30 am
    Creating great designs just got a little easier! We’ve created an infographic of Canva shortcuts for you to enjoy and use as a design resource.   We hope these tricks will help you design some amazing graphics for your blog, small business, classroom, or wherever you need a little bling. We know that you don’t have a lot of time – who does? So working smarter with keyboard shortcuts will help you get more done and maybe help improve your graphic design skills a little as well. You can grab the embed code below the infographic to add it to your own blog post. You may…
  • Branding Basics: An Introduction

    Poppie Pack
    11 Sep 2014 | 5:00 am
    The correct visual use of your typefaces, color palette and images together is an imperative part of the brand development process. Branding is a specific trade, with devotion to the art of cohesion brought together by psychology and science. It doesn’t matter if your brand is a large-scale company or a part-time passion, the importance of branding consistency throughout your marketing can not be faulted. We give you some awesome insider tips to help you look at your brand a little differently, and potentially start creating your very own guidelines. 1Your Brand Essence This is the…
  • 10 Terrific Font Pairs for You To Try

    Julya Buhain
    9 Sep 2014 | 5:50 am
    Choosing fonts that pair well with each other is a lot like choosing an outfit. You have to make sure everything works well together. Here are some ideas we’ve gathered up for some font pairing for inspiration. 1 Launch Time   Raleway (51, Bolded, All Caps, Centered, #747676), Yellow Tail (51, Lower Case, Regular,  Centered, #747676), Raleway (28, Bolded, All Caps, Centered, #d3e0d1)   Raleway is a modern, no-nonsense font with classy accents. Yellowtail is a playful script with sharp angles that wouldn’t look out of place in the 1930s. Keep things bold and fresh with a…
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  • Two Words That Change How People Think of You

    Roger Dooley
    16 Sep 2014 | 5:18 am
    Almost certainly, there are two words that have been drilled into you as important since the day you started talking. Now, research shows these words have surprising power over how others perceive you. The words, as you may have guessed, [...]
  • Productivity Secret, Twitter Psychology, Body Language Fails… Roger’s Picks

    Roger Dooley
    12 Sep 2014 | 5:47 am
    Essential reading for the weekend… They say money can’t buy happiness, but can science get you to a happier state? Lots of researchers are working on that, so the answer may be “yes.” Dr. Jeremy Dean (@PsyBlog) shares some of [...]
  • Manipulation vs. Customer Focus, Dilbert-style

    Roger Dooley
    9 Sep 2014 | 3:49 am
    One of the post-speech questions I’m often asked is whether employing my neuromarketing strategies is “manipulative” and/or unethical. This weekend’s Dilbert strip by Scott Adams highlights the divide between manipulation and customer focus: All too often some people in a [...]
  • The Perfect Daily Routine, Landing Page Secrets, more – Roger’s Picks

    Roger Dooley
    5 Sep 2014 | 4:09 am
    We usually avoid brain diagrams here at Neuromarketing, but Neil Patel (@neilpatel) not only gives you a brain map but tells you how to target each major area with different kinds of content. Get the scoop in How Your Landing Page Can [...]
  • Tweets, Viewers Predicted by Brain Studies

    Roger Dooley
    3 Sep 2014 | 8:56 am
    A study with a rather opaque title, Audience preferences are predicted by temporal reliability of neural processing, has some interesting findings for the field of neuromarketing. Published in Nature, the paper found correlation between fMRI and EEG studies. And, the [...]
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    Influential Marketing

  • 5 Signs Apple’s Era Of Dominance Is Over

    9 Sep 2014 | 6:52 pm
    Blindness is a predictable side effect of being a fan boy. For years Apple has relied and benefited from this sort of blindness to propel drone like fan boys toward obsession at every new product Apple launched. The theatrical nature of the announcements delivered by Steve Jobs would drive fan boys into a frenzy that could only be satisfied by waiting overnight in line outside an Apple store to be one of the first consumers to hold the new i-something device. Media were no less giddy when it came to Apple’s media announcements – declaring intentions to live tweet these…
  • Tuesday Talks: How To Create Brand Love – Q&A Session

    26 Aug 2014 | 11:39 am
    Not everyone will ask the question they are really thinking. That’s one of the sad facts that you realize when you speak on stage at enough events.  No matter how many invitations you issue, or how approachable you try to be, there are always going to be people who leave your session with a burning question in their mind and no answer for it. The one wonderful impact of Twitter for events is that I now have the chance to answer more of those questions because people may not want to ask in person but they will in a 140 character message. Yet as nice as Twitter happens to be for having…
  • 5 Epic Marketing Lessons From The Best Small Ad Agencies In The World

    25 Aug 2014 | 1:26 pm
    If there’s an argument against using a small advertising agency, I’ve probably used it. After 15 years leading work for dozens of clients at two of the biggest ad agencies in the world, and participating in close to 100 pitches—I know how to argue against a smaller competitor. Yet for more than a year now, I have become that smaller competitor. I run my own consulting group, and I work with those large agencies as a partner now. So when the annual list of Small Agency Awards are announced by AdAge, as they were a few weeks ago, I pay a little bit more attention. Not only because…
  • Tuesday Talks: The Past Present And Future Of Health Care | A Marketing Keynote Presentation

    12 Aug 2014 | 5:39 pm
    When you speak at enough events, you get used to having a certain amount of control on stage.  Then there are those times when you get the control taken away from you. This week’s featured talk is one of those times, and the first in my life that I tried a very different style of presenting that put me on stage for exactly seven minutes – and not one second longer.  The style is known as “PechaKucha” and popular for its scripted format of 20 slides, 20 seconds per slide, and auto advancing that forces speakers to keep pace. Back in 2003, two architects named Astrid…
  • Tuesday Talks: Why Most Trend Predictions Are Wrong (And How To Fix Them) | A Marketing Futurist Keynote Presentation

    5 Aug 2014 | 8:58 am
    I hate trend predictions. Almost every one I typically read about marketing or business or social media frustrates me. Mainly this frustration comes from the obviousness of their content.  As meaningless headlines declare the arrival of such commonly discussed technologies as mobile phones or wearable technology – anyone in business trying to actually plan for the future is usually left on their own to figure out what these so-called “predictions” of the future actually mean. For the past four years, I have been curating an annual trend report that aims to dig deeper.  I…
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  • Ad Agencies Looking To Win More Business Need The Levitan Pitch

    Dan Goldgeier
    15 Sep 2014 | 8:24 am
    I suppose in a perfect world, a client in need of an advertising agency would point to an ad campaign they admire and say, “Let’s hire the people who did that.” We wouldn’t need the agency pitch process that is part ‘Dating Game,’ part dog and pony show, part theater, and part…well, part marketing services […] The post Ad Agencies Looking To Win More Business Need The Levitan Pitch appeared first on AdPulp.
  • Here’s A Provocative Question: “What Do You Hate About This Business?”

    David Burn
    9 Sep 2014 | 1:35 pm
    Digiday asked Matt Williams, CEO of The Martin Agency in Richmond, some good questions. Including this one: What are your go-to interview questions? What do you hate about this business? And what do you worry about if you were to get this job? That’s basically a way of asking people what’s important to them. No […] The post Here’s A Provocative Question: “What Do You Hate About This Business?” appeared first on AdPulp.
  • Put Your #PinkiesDown And Your Cans In The Air

    David Burn
    5 Sep 2014 | 7:56 am
    Union Wine Co. of Tualatin, Oregon is making waves in the wine world—which like the ad industry, is ripe for reinvention. From the start, Union’s primary goal has always been to reduce the pretension associated with wine drinking by making great wine without all the fuss. In an effort to bring this “pinkies down” philosophy […] The post Put Your #PinkiesDown And Your Cans In The Air appeared first on AdPulp.
  • Salute Garage Rock With A Captain & Coke

    David Burn
    4 Sep 2014 | 12:05 pm
    Given that many lifestyle brands are also publishers today, brands have an opportunity to bring beauty and intelligence into the world, not just more “Look at Me!” adverts. For instance, King Tuff’s new single, “Danger in the Dark,” was created for the Captain Morgan brand’s new global advertising campaign, The Tavern Series, which premiered in […] The post Salute Garage Rock With A Captain & Coke appeared first on AdPulp.
  • Nebraska Tourism Puts All Its Chips In The Nice People Basket

    David Burn
    3 Sep 2014 | 8:07 pm
    Last Saturday, I called Comcast and ordered up the Big 10 Network—something I do each September in order to see the Nebraska Cornhuskers take opponents apart on the gridiron. While thusly occupied, I saw something I disliked between plays—new Nebraska Tourism advertising from Bailey Lauerman (generally considered to be the state’s top ad agency). Strategically, […] The post Nebraska Tourism Puts All Its Chips In The Nice People Basket appeared first on AdPulp.
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    Marketing Darwinism

  • Why Sustainable Competitive Advantage is so 1990

    Paul Dunay
    10 Sep 2014 | 11:00 am
    I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). I also look forward to seeing her speak about this topic at the upcoming World Business Forum held in New York at Radio City Music Hall on October 7-8. Tell us why sustainable competitive advantage really a failed notion these days? Because it causes companies to do a lot of dysfunctional things like just focusing on the bottom…
  • Using Insights to Tame the Strategic Planning Beast

    Paul Dunay
    3 Jul 2014 | 11:23 am
    With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers. Luckily, this can be done through the application of a more modern approach to strategic planning as we’re about to cover now. The rewards of going through the strategic planning…
  • 7 Skills New Marketers Need to Succeed

    Paul Dunay
    26 Jun 2014 | 11:00 am
    The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack’s new infographic on the “7 Skills Marketers Need to Succeed.” They studied the trends and crunched the numbers to help digital marketers prioritize their goals. You might be surprised by which marketing skills are worth developing.
  • Where does Google+ fit into your B2B Marketing plans? [infographic]

    Paul Dunay
    9 May 2014 | 11:00 am
    Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience. After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine. And, with every comment, mention and +1 your content receives, you will rank higher on one of the most popular search engines in the world. If you don’t…
  • The Missing Link Between Media and Marketing

    Paul Dunay
    15 Apr 2014 | 11:00 am
    It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages,…
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  • The Deli Garage: L'EAUNDRY pour Femme/pour Homme

    17 Sep 2014 | 3:22 am
    Direct Marketing, DesignThe Deli GarageAdvertising Agency:Kolle Rebbe, Hamburg, GermanyChief Creative Officer:Stefan KolleExecutive Creative Director:Sascha HankeCreative Director Design:Christian DoeringCreative Director:Lorenz RitterCopywriter:Lorenz RitterOnline Conceptioner:Christian RentschlerPhotographer:Katharina UllrichAccount Coordinator:Shari LintheProduction Manager:Franziska Ziegler, Martin LüheStylist:Tom Schuster
  • Maharashtra Andhashraddha Nirmoolan Samiti: Stop Superstition

    17 Sep 2014 | 3:19 am
    PrintMaharashtra Andhashraddha Nirmoolan SamitiIn India, irrational beliefs are the biggest stumbling block in the path towards a healthy society. It's high time we stopped believing in dubious facts and archaic dogmas. Let's inculcate a scientific temper and steer our minds away from superstition.STOP SUPERSTITION. START RATIONALISATION.Concept:Amol MahajanCopywriter:Amol MahajanArt Director:Ashwin HirweIllustrator:Ashwin HirweAdditional Credits:Nikhil kukalwar
  • Minimie Chichin: Bullets

    17 Sep 2014 | 12:09 am
    PrintMinimie ChichinParodying Bullet Photography, the campaign literally breaks icons of boredom.Advertising Agency:Noah's Ark, Lagos, NigeriaExecutive Creative Director:Lanre AdisaCreative Director:Abolaji AlausaAssociate Creative Director:Yemi AraworeDeputy Creative Director:Ariyo BamideleArt Director:Adebiyi GrilloCopywriter:Efe Emmanuel3d:Olumaiye AladenijiAccount Director:Victor Oyarero
  • Wrigley Double Mint Gum: Double The Chance

    16 Sep 2014 | 11:59 pm
    Promo, DesignWrigleyAdvertising Agency:BBDO, Kuala Lumpur, MalaysiaExecutive Creative Directo:Tan Chee KeongCreative Director:Adam ChanArt Director:Chin Kai LoonCopywriter:Alicia Hew, Andrea YapDesigner:Chin Kai LoonFilm Director:Directors Think TankAv Director:Nyok HwaClient Service:Tieh Pui Yen, Khoo Lyn Yen
  • Minimie Chinchin: POV

    16 Sep 2014 | 11:58 pm
    PrintMinimie ChinchinPeople dislike waiting. Using the POV technique, in one snapshot, we present a window of boredom, and let the audience imagine closing it, with our snack.Advertising Agency:Noah's Ark, Lagos, NigeriaExecutive Creative Director:Lanre AdisaCreative Director:Abolaji AlausaAssociate Creative Director:Yemi AraworeDeputy Creative Director:Ariyo BamideleArt Director:Adebiyi GrilloCopywriter:Efe Emmanuel3d:Olumaiye AladenijiAccount Director:Victor Oyarero
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    HBR Blog Network - Harvard Business Review » Tom Davenport

  • A Predictive Analytics Primer

    Tom Davenport
    2 Sep 2014 | 7:00 am
    No one has the ability to capture and analyze data from the future. However, there is a way to predict the future using data from the past. It’s called predictive analytics, and organizations do it every day. Has your company, for example, developed a customer lifetime value (CLTV) measure? That’s using predictive analytics to determine how much a customer will buy from the company over time. Do you have a “next best offer” or product recommendation capability? That’s an analytical prediction of the product or service that your customer is most likely to buy next. Have you made a…
  • 10 Kinds of Stories to Tell with Data

    Tom Davenport
    5 May 2014 | 9:00 am
    For almost a decade I have heard that good quantitative analysts can “tell a story with data.” Narrative is—along with visual analytics—an important way to communicate analytical results to non-analytical people. Very few people would question the value of such stories, but just knowing that they work is not much help to anyone trying to master the art of analytical storytelling. What’s needed is a framework for understanding the different kinds of stories that data and analytics can tell. If you don’t know what kind of story you want to tell, you probably won’t tell a good…
  • What Makes Big Data Projects Succeed

    Tom Davenport
    26 Mar 2014 | 9:00 am
    In conversations with executives, many of the same misconceptions about big data projects — and what makes them successful — keep coming up.  To help clear the air and foster a better understanding of what makes big data initiatives succeed, here are some of the key things I’ve learned from companies that are realizing substantial business value with their big data initiatives. Technology: The most popular misconception many organizations have is that big data projects are all about technologies that are specific to big data—Hadoop, Python, Pig, Hive, etc. It is certainly true that…
  • Book Publishing’s Big Data Future

    Tom Davenport
    3 Mar 2014 | 8:00 am
    The publishing industry is not one of the overachievers in terms of its use of big data. And since my book on big data—Big Data @ Work—is out, I thought it might be fun to speculate on what big data will do to the business of publishing books. The goal of any publisher is to get its content bought and read. In the past, publishers could know only if their books and magazines were bought, and knowing even that was problematic. With the advent of Nielsen’s Bookscan in 2001, publishers could begin to receive point of sale data from physical bookstores. Of course, physical bookstores, both…
  • Big Data and the Role of Intuition

    Tom Davenport
    24 Dec 2013 | 5:00 am
    Many people have asked me over the years about whether intuition has a role in the analytics and data-driven organization. I have always reassured them that there are plenty of places where intuition is still relevant. For example, a hypothesis is an intuition about what’s going on in the data you have about the world. The difference with analytics, of course, is that you don’t stop with the intuition — you test the hypothesis to learn whether your intuition is correct. Another place where intuition is found in analytical companies is in the choice of the business area where analytical…
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    Bill Taylor on

  • The Best Leaders Are Insatiable Learners

    Bill Taylor
    5 Sep 2014 | 6:00 am
    Nearly a quarter century ago, at a gathering in Phoenix, Arizona, John W. Gardner delivered a speech that may be one of the most quietly influential speeches in the history of American business — a text that has been photocopied, passed along, underlined, and linked to by senior executives in some of the most important companies and organizations in the world. I wonder, though, how many of these leaders (and the business world more broadly) have truly embraced the lessons he shared that day. Gardner, who died in 2002 at the age of 89, was a legendary public intellectual and civic reformer…
  • The Best Leaders “Talk the Walk”

    Bill Taylor
    7 Aug 2014 | 8:00 am
    One of the most ubiquitous aphorisms in business is that the best leaders understand the need to “walk the talk” — that is, their behavior and day-to-day actions have to match the aspirations they have for their colleagues and organization. But the more time I spend with game-changing innovators and high-performing companies, the more I appreciate the need for leaders to “talk the walk” — that is, to be able to explain, in language that is unique to their field and compelling to their colleagues and customers, why what they do matters and how they expect to win. The only…
  • Why Amazon Is Copying Zappos and Paying Employees to Quit

    Bill Taylor
    14 Apr 2014 | 11:05 am
    Last week, Amazon founder and CEO Jeff Bezos released his annual letter to shareholders. As is the case every year, it is a tour de force of ideas and initiatives about the customer experience (Amazon Prime), disruptive technology (Fire TV), fast-growing product initiatives (Amazon Web Services), and strategic consistency. (As he does every year, Bezos attached his first letter to shareholders from back in 1997 to underscore the company’s long-term commitments.) Still, for all these big, cutting-edge innovations, it was a small, pre-existing idea, something that Amazon borrowed from one its…
  • Stop Me Before I “Innovate” Again!

    Bill Taylor
    6 Dec 2013 | 5:00 am
    The Wall Street Journal is out with a funny (and brutally honest) takedown of a word that has achieved almost-mythical status among business thinkers like me. That word is innovation, and it’s quickly losing whatever meaning it once had. Journal writer Dennis Berman begins by citing Kellogg CEO John Bryant, the respected head of a well-run company, who was describing one of its “innovations” for 2013. What was the game-changing, head-spinning new offering that Kellogg unveiled? The Gone Nutty! Peanut-butter Pop-Tart. That’s right, a world that has had to survive for decades with…
  • Pret a Manger Wants Happy Employees — And That’s OK

    Bill Taylor
    7 Nov 2013 | 5:00 am
    Last week, the front page of the New York Times carried an in-depth report on a “broad and transformative trend” in Russia. It had nothing to do with more democracy or less corruption. It had to do with better customer service — specifically, an intense focus inside Aeroflot, the infamous Russian airline, to teach flight attendants how to smile. “Anna, you just showed her the champagne bottle but didn’t say anything,” one instructor coaxed a young employee. “This is the silent service of Soviet times. You need to talk to her. And you need to smile and smile and smile.” I…
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    12 Most

  • 12 Most Snappy Ways to Get Instaglam on Instagram

    Peg Fitzpatrick
    9 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Peg Fitzpatrick   Instagram is a sneaky little social media site. Is it just for sharing food pics and puppies? No! It’s ease of use and low threshold to participate make it easy to use and fun! However, it’s also a place where people have been making great business connections and meeting clients. Have […]
  • 12 Most Trendy Clichés on Social Media

    Paul Biedermann
    8 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Paul Biedermann   On any given day in the world of social media, you will see at least one (if not several!) of these beyond-overused clichés. Funny thing is, everytime I see one, I can’t help thinking there’s a person on the other side — smirking, totally self-enamored with their clever wit — even […]
  • 12 Most Reliable Ways to Build Trust with Social Media

    Nicole Tarkoff
    25 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Nicole Tarkoff   Social media is sweeping the online universe! Whether it’s Facebook, Twitter, Linkedin, Google+, or Pinterest, there are numerous ways to stay connected. So it only makes perfect sense to use this unstoppable social media machine to power up your business and build your followers’ trust. Here are the 12 most reliable […]
  • 12 Most Go-To Grammar Tips

    Becky Gaylord
    19 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Becky Gaylord   Most of us must communicate in writing — not necessarily with paper and a writing instrument anymore, yet digital media has changed only the tools we use. In fact, as new-fashioned means of communication have multiplied, so have demands for the old-fashioned skill of conveying information in writing. See, we still write cover letters, memos […]
  • 12 Most Annoying Adoption Questions

    Jill Robbins
    18 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Jill Robbins   Two of my kids are adopted from China. After two years of parenting children who “don’t match” me, I’m still surprised by the willingness of strangers to approach me and ask personal questions. They usually aren’t trying to be rude but some of the stuff people ask is annoying. Here are […]
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    HBR Blog Network - Harvard Business Review » Scott Anthony

  • How to Market Test a New Idea

    Scott Anthony
    3 Sep 2014 | 5:00 am
    “So,” the executive sponsor of the new growth effort said. “What do we do now?” It was the end of a meeting reviewing progress on a promising initiative to bring a new health service to apartment dwellers in crowded, emerging-market cities. A significant portion of customers who had been shown a brochure describing the service had expressed interest in it. But would they actually buy it?  To find out, the company decided to test market the service in three roughly comparable apartment complexes over a 90-day period. Before the test began, team members working on the idea had built a…
  • Why Would Amazon Want to Sell a Mobile Phone?

    Scott Anthony
    16 Jun 2014 | 12:06 pm
    If you believe the rumors, is going to enter the mobile phone business this week, with most pundits guessing that a mysterious video suggest that it will release a phone with novel 3-D viewing capabilities. There are obvious reasons for Amazon to be eying the category. The mobile phone industry is massive, with close to 2 billion devices shipped annually and total spending on wireless-related services of more than $1.6 trillion across the world. As mobile devices increasingly serve as the center of the consumer’s world, their importance to a range of companies is increasing. What…
  • No Innovation Is Immediately Profitable

    Scott Anthony
    13 Jun 2014 | 8:00 am
    The meeting was going swimmingly.  The team had spent the past two months formulating what it thought was a high-potential disruptive idea. Now it was asking the business unit’s top brass to invest a relatively modest sum to begin to commercialize the concept. Team members had researched the market thoroughly. They had made a compelling case:  The idea addressed an important need that customers cared about. It used a unique asset that gave the company a leg up over competitors. It employed a business model that would make it very difficult for the current market leader to respond. The…
  • The Industries Apple Could Disrupt Next

    Scott Anthony
    4 Jun 2014 | 10:00 am
    After an unprecedented decade of growth, analysts wrote off 2013 as a year to forget for Apple. Most pundits agreed on what was wrong — a lack of breakthrough innovation since the passing of founder Steve Jobs. But in our view, Apple faces a deeper problem: the industries most susceptible to its unique disruptive formula are just too small to meet its growth needs. Apple has seemingly served as an anomaly to the theory of disruptive innovation. After all, it grew from $7 billion in 2003 to $171 billion in 2013 by entering established (albeit still-emerging) markets with superior products…
  • What’s Holding Uber Back

    Scott Anthony
    2 Jun 2014 | 11:00 am
    As a consumer, I absolutely love Uber. The other week I was at a dinner in a relatively remote part of Singapore. Afterwards, the hotel concierge furiously worked three phones to get taxi cabs to appear for the 15 people who were waiting with growing impatience. I clicked three buttons, and my ride was there in 12 minutes. It’s simple, and it works beautifully. I also love Uber as a student (and teacher) of disruptive innovation theory, because the challenges the transportation company is encountering as it seeks to expand into new cities helpfully illustrate how to assess an idea’s…
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    HBR Blog Network - Harvard Business Review » Rita McGrath

  • To Make Better Decisions, Combine Datasets

    Rita McGrath
    4 Sep 2014 | 6:00 am
    A complicated system is somewhat like a complicated recipe. You know what the outcome will be because you understand what will cause what — combine a given number of ingredients together in a certain way, put them in the oven, and the results will be consistent as long as you repeat the same procedure each time. In a complex system, however, elements can potentially interact in different ways each time because they are interdependent. Take the airline control system—the outcomes it delivers vary tremendously by weather, equipment availability, time of day, and so on. So being able to…
  • Management’s Three Eras: A Brief History

    Rita McGrath
    30 Jul 2014 | 8:00 am
    Organization as machine – this imagery from our industrial past continues to cast a long shadow over the way we think about management today. It isn’t the only deeply-held and rarely examined notion that affects how organizations are run. Managers still assume that stability is the normal state of affairs and change is the unusual state (a point I particularly challenge in The End of Competitive Advantage). Organizations still emphasize exploitation of existing advantages, driving a short-term orientation that many bemoan. (Short-term thinking has been charged with no less than a chronic…
  • The Origins of Discovery-Driven Planning

    Rita McGrath
    29 May 2014 | 6:00 am
    When HBR asked us to write about the origins of discovery-driven planning, we had to laugh. It all started back in the mid-1990s, with Rita’s “flops” file – her collection of projects that had lost their parent company at least US$50 million. (Perfume from the people who make cheap plastic pens, anyone? How about vegetable-flavored Jello?) As we studied those failures, a pattern became clear to us. The projects were all being planned as if they were incremental innovations in a predictable setting: The assumption was that the organizations launching them had a rich platform of…
  • Research: Most Large Companies Can’t Maintain Their Revenue Streams

    Rita McGrath
    26 Dec 2013 | 6:00 am
    My research finds strong evidence that the majority of large companies do not successfully maintain their current revenue streams, let alone grow them over time. My “growth outliers” project looked at publicly traded firms with market capitalizations of greater than US 1 Billion as of 2009, using data from Capital IQ.  I found that in the period from 2000 to 2009, over half of the firms in the sample shrunk their revenue by 10% or more in at least one of those years, clear evidence of eroding competitive advantage. In that same study, there is also striking evidence of the rise of global…
  • The Pace of Technology Adoption is Speeding Up

    Rita McGrath
    25 Nov 2013 | 7:00 am
    Many people suggest that rates of new product introduction and adoption are speeding up, but is it really, across the board? The answer seems to be yes. An automobile industry trade consultant, for instance, observes that “Today, a typical automotive design cycle is approximately 24 to 36 months, which is much faster than the 60-month life cycle from five years ago.”  The chart below, created by Nicholas Felton of the New York Times, shows how long it took various categories of product, from electricity to the Internet, to achieve different penetration levels in US households.  It took…
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    Evangelist Marketing Institute

  • What They Don’t Teach Us In School

    Alex Goldfayn
    15 Sep 2014 | 2:52 pm
    I often tell my clients that our work is a behavior change project:we’re trying to get your sales, customer service and marketing people to take one action daily that will communicate your value to people who can buy it. Revenue growth is a learned behavior (I teach it!) that’s made up of several core, critical components. Unfortunately, these mindsets and behaviors are not taught in school. If they were, we’d all be better off. Here’s what I wish they would teach us, and our children, in school:That the simplest solution is almost always the best one. In math and in…
  • Short Video: Why YOU Deserve More Revenue

    Alex Goldfayn
    12 Sep 2014 | 11:31 am
    Here’s a quick two-minute video about why YOU deserve more revenue, and how to go about the process of getting it. If you’d like to learn more about the Growth Masters Annual Curriculum, the details are here.
  • Testimonial Pressure

    Alex Goldfayn
    8 Sep 2014 | 3:49 am
    Here’s an “advanced” point that came out of a client workshop last week: when asking for a testimonial, don’t use the word “testimonial,” as it places unnecessary pressure on your customer. Instead, ask for feedback, thoughts, reactions, opinions, etc. “I’m wondering, how would you say you’ve improved since we’ve started working together? What, specifically, has become better?” Same goes for referrals: don’t use the word, which actually decreases the odds of you getting one! Instead, ask for who else your customer knows:…
  • Labor Day Reflections

    Alex Goldfayn
    1 Sep 2014 | 1:10 pm
    This is how the US Department of Labor describes Labor Day: Labor Day, the first Monday in September, is a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country. So today, take a moment to consider your achievements: for your organization, for your family, and for the improvement of the lives and companies of your customers. Be aware of your contributions to the strength, prosperity, and well-being…
  • Doing The Work

    Alex Goldfayn
    25 Aug 2014 | 12:38 pm
    I have clients who diligently do the work — grow their lists, communicate value to them, collect testimonials, communicate them, ask for referrals, etc. — and enjoy revenue growth of 20% or more in their first year with me. Almost always, this is millions of dollars in new sales. I have other clients who listen to my advice, but do not apply it. They don’t change their behavior much, and do not enjoy the results they deserve. Further, their market does not get to benefit from their enormous value. You already know what to do. The question is, are you doing it? The distance…
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    Conversation Agent - Valeria Maltoni

  • What if Customers Were the Service?

    Valeria Maltoni
    15 Sep 2014 | 2:45 am
    Below is a post I wrote circa 2007 for where my contributor role was to write about customer conversation. In the early days of blogging we had quite the discussions in the comments section -- an example of collaboration in thinking together about a topic. Collaboration is one of the three themes I will highlight in my bold talk at Inbound (tomorrow). Thanks to technology, marketing and business have become more complex. Complexity requires, actually demands, collaboration. Our skills and experience are not just additive when working together: they are exponential. Because in…
  • Tentpoles, Persistent Platforms, and Innovation

    Valeria Maltoni
    14 Sep 2014 | 4:31 am
    Making sense: Tentpoles Tentpoles. Asymco: this does not mean that the tentpoles used at launch are in any way in error. They are necessary to explain the value of a new category. The audience can’t be told [...] Apple Watch: Asking Why and Saying No. Ben Thompson: The good demos are all activities that extend your phone in a way that simply wasn’t possible before. They are also activities that make the Watch seem less capable as a self-contained unit. This is why I’m worried that the lack of explanation about the Watch’s purpose wasn’t just a keynote oversight, but something that…
  • Quotables from Kevin Spacey's Keynote at Content Marketing World

    Valeria Maltoni
    13 Sep 2014 | 1:27 pm
    Any time tech moves forward, there is that question about how things are not going to be the same anymore. That's always been the case. Very often the best experiences were with studios and movies that did not have any money. When I live tweet at events, I typically paraphrase to allow for space limitations by translating big concepts into many bite-size, as self-contained as possible posts. This post captures some of the key themes Kevin Spacey touched upon during the closing keynote speaker at Content Marketing World 2014. On audience The audience doesn't care about the platform, they care…
  • CMWorld: Financial Services Industry Lab

    Valeria Maltoni
    11 Sep 2014 | 2:30 am
    Today I am leading and facilitating a conversation on content marketing strategy for the financal services industry at CMW2014. This is one of the industry labs the Content Marketing Insitute organized to follow its main event where I had the pleasure of introducing the content strategy track speakers. The flow for the day, after introductions will be participatory. In the late morning and again after lunch, attendees will collaborate on: Identifying a pilot program as a use case Building a full implementation plan that takes into account regulatory constraints and organizational structures…
  • Internet Slowdown Day for Net Neutrality

    Valeria Maltoni
    10 Sep 2014 | 2:30 am
    Today is the Internet Slowdown day. If you dread seeing the loading icons on Web sites, imagine how much you will dread your site functionality being reduced. Etsy CEO Chad Dickerson explains the implications to commerce in a post for Wired#: For years, cable and phone providers have lobbied for the right to charge companies a fee to reach users, creating fast lanes for those willing and able to pay, and slow lanes for the rest of us. Earlier this year, FCC Chairman Tom Wheeler put out a proposal that would give these companies everything they asked for. And it would kill permissionless…
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    Stokefire - Branding & Advertising

  • Hej Marie och välkommen till Stokefire!

    Lindsay Benson Garrett
    2 Sep 2014 | 12:41 pm
    Hi, I’m Marie and I’m Stokefire’s newest intern! During the upcoming months the Stokefire crew will have me as a part of their team, an opportunity I’m very excited about. From the very first moment I visited Stokefire’s website I got the sense that this place was something else, and after meeting Chief Creative Tate Linden and Lead Designer Lindsay Benson Garrett in person I can assure you I’m in good hands. So who’s the person behind this post? Well, I’m born and raised in the homeland of IKEA – Sweden – where I’m currently enrolled at Örebro University (I…
  • Birthday Cake and Marshmallows

    Lindsay Benson Garrett
    6 May 2014 | 8:53 am
    Happy birthday to our President, Tate Linden! To keep our brand consistent across all mediums, we presented him with a cake fit for a pyro. (That’s the Stokefire logo in matches, in case you couldn’t tell from our artistic interpretation.) If you’re a fellow pyro in spirit, be sure to watch our video of glorious flames engulfing the sugar-fest.
  • Look at yourself. If you can.

    Tate Linden
    21 Apr 2014 | 12:24 pm
    Posted by: Tate Linden Yep. Look at yourself. Closely. But not yet. I’ve got three very simple questions for you to answer, and a single simple restriction. Here are the questions you’ll answer: Based on what you see now with your own eyes, How many more creases appear on your forehead when you change from slightly raised eyebrows to raising them as high as you can? Based on what you see now with your own eyes, do you think that you’ve got an attractive face? Based on what you see now with your own eyes, do other people think you’ve got an attractive face? And…
  • Industry specialization: Great! Until maybe it isn’t.

    Tate Linden
    14 Apr 2014 | 9:54 am
    When people are free to do as they please, they usually imitate each other. –Eric Hoffer Posted by: Tate Linden We’re frequently asked by prospective clients whether or not we’re specialists in particular industries such as healthcare or technology. The answer is that we’re not. And we don’t ever intend to be. While this sort of specialization was intriguing to us in the early days at Stokefire’s, we ultimately decided it would be better for our clients (and thus our long-term success) to go in a different direction. I acknowledge that this decision seems…
  • Tutorial: How to Win April Fool’s Day

    Lindsay Benson Garrett
    1 Apr 2014 | 10:25 am
    Step 1.  Determine your victim. Step 2. Acquire large amounts of aluminum foil and surreptitiously pack it in your briefcase. Slink into the office early and unnoticed.  Step 3. Cover your victim’s workspace in aluminum foil. Be thorough. You will be sure to get a raise or even a promotion if you demonstrate extensive attention to detail by covering every paper clip, pencil, and individual post it note.  Extra credit if you cover the individual leaves on the potted plant or any dirty dishes left haphazardly lying around. Step 4.  Write an “official” note from the “management”…
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    IDA Concpts

  • The Importance of Construction Turnaround Services

    Damian Davila
    14 Sep 2014 | 12:43 pm
    Construction turnaround services are needed on a variety of jobs that are intended to renovate an existing building. When businesses are planning on making changes to their facilities, they need a business that can turnaround everything for them. The third party company manages the renovation project, and they determine how best to retrofit the inside of a building that is already in use. Retaining Machinery Many companies that renovate the interior of a facility will need to retain much of their machinery to keep operating. The turnaround service will make sure that every machine is kept in…
  • Holiday Phone: Keeping in Touch While Abroad

    Damian Davila
    13 Sep 2014 | 8:26 am
    Are you getting ready for an overseas trip? Do you have an upcoming international business trip? Are you thinking about taking your family on an incredible vacation? If so, it’s time to start planning. While you might know what hotel you’re staying at, what airline you’re flying on and even what activities you’re going to be doing, you also need to consider the issue of communication. How will you talk with your friends while you’re traveling? How will you contact different locations? How will you get directions? The time to plan your communication strategy is…
  • Shipping and Storage Containers For All Needs

    Damian Davila
    11 Sep 2014 | 1:07 am
    There are many uses for port containers and shipping containers, but each container must be used for a specific purpose. Every company that invests in these new containers can use them for several things. There are some companies that need to use these containers for their freight business. Other businesses will use these containers to make sure that they have storage on their property. Storage The storage on a property can be minimal because of the size of the property, but these containers provide storage space that the business can stack and organize easily. These containers can be…
  • Online Marketing 101 for Entrepreneurs

    Damian Davila
    2 Sep 2014 | 11:56 pm
    When you’re a struggling entrepreneur, your business takes over your world as you try to boost your brand and broaden your customer base. Past entrepreneurs used to rely on traditional marketing, such as billboard or newspaper advertising, but today’s platform resides squarely on social media. From “liking” a company to “following” it, consumers are closer than ever to favorite businesses. You simply need to get your business into the online discussion world with a few key strategies. Start with Your Website With websites being necessary in today’s…
  • Texting: The Better Option to Communicate [Infographic]

    Damian Davila
    29 Aug 2014 | 5:48 pm
    Since more and more consumers opt to not sign up for a landline telephone service, a lot of companies are turning to cold calling customer’s cell phones. Unfortunately, this practice is not only annoying to customers, but also inefficient for staff. First, it is annoying for customers because it is an unsolicited call and if you insist in calling over and over people, the person receiving the calls is going to be completely turned off by your brand or company the moment that they find out who has been calling them all the time. Also, it is annoying for customers because new…
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    MarketingProfs How-To Articles

  • How Social Media Advertising Affects Sales

    17 Sep 2014 | 6:00 am
    The middle of the sales funnel is where social media advertising has the biggest impact, according to a recent report from Convertro and AOL Platforms. Read the full article at MarketingProfs
  • The Driving Forces Behind 10 Years of Storytelling [Infographic]

    16 Sep 2014 | 7:00 am
    This infographic takes a nostalgic road trip back in time to look at the top B2B marketing and PR trends that have shaped how corporate stories get told. Read the full article at MarketingProfs
  • Why and When to Re-Evaluate Your B2B Brand Strategy

    16 Sep 2014 | 7:00 am
    Building and maintaining a strong brand require constant monitoring and nurturing. And, on occasion, brand strategy needs to be refined, rejuvenated, or entirely reset. In any event, standing still is not an option. Read the full article at MarketingProfs
  • B2B Email Newsletter Advertising: Benchmarks and Trends

    16 Sep 2014 | 6:00 am
    Nearly one-third (31%) of companies that advertise in B2B email newsletters buy only email advertising, eschewing print and other digital buys, according to a recent report from MediaRadar. Read the full article at MarketingProfs
  • The Five Must-Have Traits of an Optimized Business Blog

    15 Sep 2014 | 7:00 am
    Content marketing's honeymoon is over. You can't just create good blog content and call it a day. You now have to consider the entire content experience you're giving your audiences, and for that you need an optimized blog. Read the full article at MarketingProfs
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  • Tuesday Odds and Ends

    Erik Oster
    16 Sep 2014 | 1:59 pm
    -Coca-Cola shares “The Happiest Thank You” (video above). -Executive Producer Emily Fincher has joined production company Foodchain. -The Marketing Store appointed Rob Morgan as senior vice president, Global Consumer Data Analytics Practice. -Independent creative studio Portal A announced the addition of Evan Bregman as head of original content. -San Francisco-based integrated brand experience agency Cibo announced the hiring of Keith Miller as vice president of client development. -SimulMedia announced today the addition of Ari Osur in the newly created position of vice…
  • VEEV Wants You to ‘Cheat on Your Vodka’

    Erik Oster
    16 Sep 2014 | 1:08 pm
    Zambezi has a new campaign for VEEV, “the world’s first Acai berry spirit,” asking you to “Cheat on your vodka.” As you may recall, this comes on the heels of Nail’s “Cheat on Greek” campaign for Stonyfiueld Organic, so it would appear that figurative adultery with food and beverages is popular at the moment. For “Cheat on your vodka,” Zambezi imagines vodka as a grotesque older woman who has apparently been peeling potatoes (you know, because vodka is made from potatoes), questioning a man who she believes is cheating on her. She…
  • ECD Gaboriau No Longer with CP+B Los Angeles

    Patrick Coffee
    16 Sep 2014 | 12:59 pm
    This afternoon we learned that VP/ECD Jason Gaboriau is no longer with Crispin’s Los Angeles office. He joined CP+B in 2011 when the agency hired him, along with co-ECD and in-house vet Tiffany Rolfe, to re-establish its L.A. location. Gaboriau, who helped found New York’s Amalgamated, made the move to L.A. after former DDB CCO Eric Silver took majority ownership of the previous agency in late 2010. Rolfe later left CP+B to join CO: Collective, where she still serves as partner and chief content officer. Several months afterward, CP+B lured Sue Anderson away from TBWA\Chiat\Day,…
  • McKinney, Sennheiser Want You to ‘Let Your Ears Be Loved’

    Erik Oster
    16 Sep 2014 | 11:24 am
    McKinney has launched a new campaign courting millenial ears for Sennheiser, focusing on the company’s Urbanite brand. The campaign is centered around  series of videos featuring a man with a German accent in a Sennheiser Urbanite costume and a giant ear. Both the headphone costume and the giant ear (which weighs in at 200 pounds) were created by Legacy Effects. In the 90-second launch spot, the Urbanite-dressed man professes his love for ears, and things get a little creepy as he demonstrates the various ways he pleasures ears on the giant ear prop. He assures viewers that he will…
  • Ogilvy Gets Employees into the NASCAR Spirit

    Patrick Coffee
    16 Sep 2014 | 10:12 am
    NASCAR signed Ogilvy as its creative AOR back in Summer 2012 in an attempt to expand the league’s appeal and win younger fans. As the current Sprint Cup series approaches its November finish line, the league and its agency are working to increase the hype. Most recently, Ogilvy debuted “The Chase”, a campaign designed to promote a new Westeros-style race format that casts the 16 finalists as individual nations competing against each other. (The campaign was one of the last with credits headed by now-former CCO Calle Sjoenell.) Yesterday we received several tips about ways in…
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    Search Engine Journal

  • How To Turn A Product Description Into Great Product Story by @hirenponkia

    Hiren Ponkia
    17 Sep 2014 | 5:32 am
    “Describe your product. They’ll buy.”– that is about as likely as whistling and expecting a dinosaur to come out of the woods, longing for a pat on its head. Dinosaurs won’t come tumbling out, and it’s about that hard to woo customers. You’d need to sell your products — but everything you know about selling needs to wait. On the web, something else takes precedence: It’s called “connect”. As Mark Macdonald of suggests, start by finding your buyer persona. Figure out what makes them tick. What are her problems? What keeps him ranting about the niche your…
  • 20 Ways to Make Your Content More Shareable by @DholakiyaPratik

    Pratik Dholakiya
    17 Sep 2014 | 4:03 am
    Everything that can be said has been said before. Now, we need to find new ways of saying it. And that’s exactly what this post aims to help you with. I’m not going to tell you to dig up some awesome story or fact that hasn’t been shared. In fact, I suggest the opposite. Embrace the fact that you’re writing things other people are sharing. Just make it sound cooler. Write it better. Put a spin on it. Strike a chord. Produce some new research. When it comes down to it you have two choices: Talk about a new trends, […]The post 20 Ways to Make Your Content More Shareable by…
  • 5 Profitable Ways to Build Links to E-Commerce Websites by @venchito14

    Venchito Tampon
    16 Sep 2014 | 4:42 pm
    There had been much discussion on whether or not link building should be given importance in the coming years. Repetitive questions have been asked on forums and Q&A sites if SEOs should stop building links for their websites. My answer for those questions is complex. Yes and no. Yes, because links are still valuable in the eyes of Google. The search engine giant uses it as a big factor in their search algorithm to determine the relevancy and authority of a website. No, because we’re not only building links in this age of digital marketing but we’re earning them. Great content,…
  • Facebook Makes It Easier To Delete Unwanted Apps by @mattsouthern

    Matt Southern
    16 Sep 2014 | 10:45 am
    Facebook has recently updated its app settings page to make it easier for users to get rid of apps they longer want or have any use for. A new tweak to Facebook’s setting screen, which was noticed by the blog Inside Facebook, can easily show you which third-party apps have access to your Facebook friends list and other sensitive information. One of the more negative or positive aspects of Facebook, depending on how you look at it, is how easily it can connect you with third-party apps and games. Facebook may also connect with third-party apps for the purpose of […]The post Facebook Makes…
  • Google May Use What’s On TV As A Ranking Signal, According To New Patent by @mattsouthern

    Matt Southern
    16 Sep 2014 | 10:04 am
    Bill Slawski at SEO By The Sea broke the news this morning that Google has been granted a patent that appears to show they’re working on a method to use information about what’s airing on TV in your area as a ranking signal. The patent says Google may assess what’s on TV in your local area and look for related queries. For example, if someone searches for “Doctor Who” and a new episode of Doctor Who is about to air in your local area, that’s a signal that may influence the search results you receive. Here’s exactly what the patent […]The post Google May Use What’s On TV…
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  • Apple Pays Dearly for U2’s “Free” Music

    12 Sep 2014 | 9:31 am
    Photo credit: Marcio Jose Sanchez, AP Let’s get something straight: U2 did not give away its new album, Songs of Innocence. To be sure, if you have iTunes, on September 9 you received a free copy (without asking for it) of Songs of Innocence. But Apple paid U2 an undisclosed amount to distribute copies of U2’s album to as many as 500 million iTunes subscribers — a deal announced on September 9 as part of Apple’s roll-out of the iPhone 6 and Apple Watch. Now, let’s do some math: in 2013, Samsung paid Jay Z $5 million to distribute 1 million copies of Magna Carta…
  • How an Album Cover Helped Unleash an Outlaw

    8 Sep 2014 | 7:24 am
    During the golden age of album-oriented rock, when a Led Zeppelin double album could sell a million copies before its ship date, country music was for rednecks who wore manure-crusted boots to bed — or at least, that’s what the recording industry believed. But in 1975, Willie Nelson released an album that helped make country — and outlaw country at that — a national phenomenon. His masterpiece, Red Headed Stranger, tells a striking story of loss, sorrow, and redemption that resonated with the record-buying public. Not only is the music memorable, but the album cover…
  • “It’s the Only Way to Go”: Ekaterina Walter on Influencer Advocacy and Sprinklr’s Acquisition of Branderati

    3 Sep 2014 | 7:53 am
    The Beyhive rallies around Beyoncé. The Mouse Fans flock to Disney. Raider Nation venerates the Oakland Raiders. They are known as super fans — the passionate followers who will go out of their way to share their love for a brand every chance they get, whether plastering their cars with bumper stickers or spreading the love on social media. Both super fans and every followers of a brand comprise a powerful source of advocacy marketing — so important that firms such as Branderati specialize in helping brands figure out how to monetize customer love. The logic behind advocacy…
  • Selling Elvis in the Age of Instagram

    26 Aug 2014 | 12:00 pm
    Image source: Elvis never left the building after all. Seventeen years after his death, Elvis Presley remains one of the most lucrative names in show business. According to Forbes, he is the second wealthiest deceased celebrity, earning $55 million in 2013 through merchandising, licensing of his image, and his Graceland estate. And now, thanks to hologram technology, he will come to life in the digital age. Welcome to 21st Century branding, where yesterday’s artists can endure as immersive brands for a visual generation that speaks the language of Instagram and Vine. According…
  • How Acting in a Renaissance Faire Has Made Me a Better Executive

    18 Aug 2014 | 7:03 am
    Photo credit: Steven Bourelle This summer, I have been living two lives. During the week, I am CEO of David J. Deal Consulting, helping companies build their brands with content marketing. But during the weekends, I transform myself into Nicolas Wright, a vainglorious barrister who walks a fine line between good and evil as he campaigns to be lord mayor of Bristol, England, in the year 1574. As a member of the cast for the Bristol Renaissance Faire in Kenosha, Wisconsin, I have been scolded by Queen Elizabeth, robbed by gypsies, and stabbed with a bread loaf by a swashbuckling baker. On hot,…
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    Tom Peters

  • Edmonton

    Cathy Mosca
    12 Sep 2014 | 10:30 am
    The E-Town Festival, an Edmonton Economic Development initiative, finds Tom in Canada today. Quote from their website: “E-Town Festival feeds the mind and heart of people who get excited by innovation, creativity and disrupting common thought.” Sounds like Tom is a good fit as one of the headliners! PPT presentations for downloading: E-Town Festival, Edmonton […] The post Edmonton appeared first on Tom Peters.
  • MOOC with a Cool Friend

    Cathy Mosca
    10 Sep 2014 | 1:38 pm
    Trying to grow your organization? Spread pockets of excellence? There are two days left to sign up! Cool Friend Bob Sutton, a Professor in the Department of Management Science & Engineering at Stanford, is offering a MOOC in scaling. Bob tells us that lots of people are involved in the design of the audio/video, etc., […] The post MOOC with a Cool Friend appeared first on Tom Peters.
  • Training = Investment #1

    Tom Peters
    3 Sep 2014 | 2:30 pm
    I have ratcheted the volume WAAAAAAY up re training. I unloaded on the topic last week at Indiana HR in Indianapolis. I have subsequently upgraded a document titled “Training: Investment #1.” All yours … [Ed. And, there's an update to Excellence. NO EXCUSES! to reflect the changes to the training piece.] The post Training = Investment #1 appeared first on Tom Peters.
  • A Few Quotes …

    Tom Peters
    29 Aug 2014 | 8:36 am
    Call me a “motivational speaker”—and I’ll be tempted to punch you. On the other hand, I have collected a passel of “inspiring” quotes over the years. I put this little set together for a colleague. All yours … “This is the true joy of Life, the being used for a purpose recognized by yourself as […] The post A Few Quotes … appeared first on Tom Peters.
  • HR Indiana

    Cathy Mosca
    27 Aug 2014 | 11:16 am
    Tom is speaking at HR Indiana, the largest HR conference in the Midwest. As you know, he has been working for the last few months on an essay, “The Moral Bedrock of Management: Maximizing Human Capital Development.” In many ways, he says, that essay will be the basis for his speech. “I try to do […] The post HR Indiana appeared first on Tom Peters.
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    Brand New

  • Reviewed: New Logo and Identity for Goodmans by Pajama

    17 Sep 2014 | 4:07 am
    Rise of the Squirrel Established in 1923 and originally well known for its loudspeakers and radios, Goodmans is a British consumer electronics designer and manufacturer specializing in entertainment technology. In its most recent incarnation, Goodmans offers audio and TV products like radios, sound systems, headphones, set top boxes, and, of course, speakers. Earlier this Summer, Goodmans introduced a new logo and identity designed by London-based Pajama. Britishness, agility and resourcefulness are the hallmarks of Goodmans heritage and style. This spirit is captured in the new squirrel…
  • Linked: Olive Garden Custody Fight

    16 Sep 2014 | 7:16 am
    Link Starboard Value LP, an investor in Darden Restaurants Inc. (which is Olive Garden's parent company), wants to take control over the board because it feels Darden is doing a piss-poor job. One slide of a 300-page document is devoted to the bad decision of redesigning Olive Garden's logo. The whole thing is kind of fun to read.
  • Noted: Somewhat New Packaging for Surge done In-house

    16 Sep 2014 | 7:09 am
    Surge Redux "After a 12 year absence, everyone's favorite energy soda, SURGE, is back! First launched in 1996, SURGE was a hit with teens and adults alike. After a hiatus, The Coca-Cola Company is bringing the drink back to the excitement and celebration of fans. SURGE is a beloved citrus soda with a fully loaded taste that awakens a familiar rush from back in the day. This is the first time a Coca-Cola beverage is being sold exclusively through an online retailer," (Source: YouTube) Design by: Coca-Cola Company(Originally designed by Tom Cox in-house with Scott Graham and Malinda…
  • Reviewed: New Logo for Louvre Abu Dhabi by Studio Philippe Apeloig

    16 Sep 2014 | 4:20 am
    Ray of Light Set to open in 2015, the Louvre Abu Dhabi is, as its name implies, an extension of the Louvre in Paris to be deployed in Saadiyat Island, a mixed commercial, residential, cultural, and leisure development half a kilometer off the coast of Abu Dhabi. Designed by Ateliers Jean Nouvel, the museum will "present major objects from the fields of archaeology, fine arts and decorative arts. It will also represent all regions, periods, including contemporary art and the narrative of art history," and will "reflect the region's role as a crossroads for civilisation". The logo for the…
  • Linked: VHS Intro Graphics

    15 Sep 2014 | 6:35 am
    [If you can not see a video here view this post on Brand New] Link Weird yet mesmerizing: 50 VHS production company logos, each looping, one on top of the other.
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    Drew's Marketing Minute

  • Start a conversation with your customer?

    Drew McLellan
    8 Sep 2014 | 7:50 am
    Start a conversation with your customer?  I know, it’s crazy talk.  Why in the world would you want to talk to the very people who choose to do business with you? I trust you can see my tongue poking through my cheek, but the truth is, most businesses give lip service to the idea of starting a conversation with their customers, but few actually do. Let’s agree on a few points right up front: It’s cheaper to keep a customer than get a new one It’s cheaper to sell more to a current customer than make the first sale to a new customer There’s no better marketing than word of mouth…
  • 5 ways to market if you don’t have a lot of money

    Drew McLellan
    25 Aug 2014 | 2:51 pm
    No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money? Well, the short answer to that is you’d better find some resources for marketing or you are in a lot of trouble. But, that doesn’t mean they all have to cost an arm and a leg. In the meantime, while you’re scraping together the money to spend on marketing — try this budget friendly tactics. Hang out where your potential customers hang out and be helpful. Do your clients read certain blogs? Then…
  • 5 tips for getting over stage fright

    Drew McLellan
    14 Aug 2014 | 11:15 am
    Have stage fright?  You’re not alone. They say that our greatest fear, once you’ve eliminated death as a choice, is public speaking. And yet many of us are called to take that plunge on a regular basis. Whether you are speaking to group of two in a sales presentation or you’re standing at a podium, with hundreds of eyes on you – the intent is the same. We want to impart knowledge, persuade, entertain and be remembered. And above all else, we want to get through the presentation without looking like a fool or being paralyzed by our stage fright. I’m one of those rare individuals…
  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor best…
  • Marketing automation — evil or misunderstood?

    Drew McLellan
    16 Jul 2014 | 5:06 am
    When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is.  Well — if you do it badly, that’s very true. In that case — you really do make your potential customers feel like they’re just a number to you and that you treat everyone the same, with little regard to their specific needs. But when you build the system with your customer in mind — it can be a wonderful experience for them and for you. It all depends on if you build it once and put it on auto pilot or if you use it as a tool to…
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    Brian Solis

  • Digital Transformation and the Race Against Digital Darwinism

    Brian Solis
    9 Sep 2014 | 5:58 am
    Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not only have to compete for today but also for the unforeseeable future. Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt. There are many reasons for this of course. Every fabric of a company is strained due to internal and external influences. The challenge lies amongst the very leaders running the show today. Their mission and the processes and systems they support today may already be working against them.
  • Five Trends Shaping the Future of Work

    Guest Author
    4 Sep 2014 | 12:27 pm
    Guest post by Jacob Morgan, author of the newly released, The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. You can connect with Jacob on Twitter or email him directly: If there’s one thing that we can all agree on it’s that the world of work is changing…quickly. The way we have been working over the past few years is NOT how are we are going to be working in the coming years. Perhaps one of the most important underlying factors driving this change is the coming shift around who drives how work gets done.
  • The Maker Movement and Its Impact on Supply Chain Transformation

    Brian Solis
    29 Aug 2014 | 8:20 am
    I follow the Maker Movement as a consumer, analyst and also as a maker. What is the maker movement? It a manifestation of the DIY (Do It Yourself) or DIWO (Do It With Others) culture where everyday people design, build and/or market something that they want or need on their own rather than buying something off the shelf. The maker movement has led to the creation of a number of technology products and solutions by typical individuals working without supportive infrastructure. This is facilitated by the increasing amount of information available to individuals and the decreasing cost of…
  • Born Digital: Meet Generation C, a new generation of connected customers

    Brian Solis
    21 Aug 2014 | 12:07 pm
    Businesses today are met with unique challenges and opportunities that necessitate pause. For years, management models were developed to optimize the pursuit of business objectives. Processes were established and hierarchies, technologies and reporting systems supported them. Everything was business as usual until it wasn’t. Nothing is permanent. As in life, things change. And so is true in the world of business. The models and practices that have been taught for generations are tested in a time when customer and employee behaviors and resulting expectations are evolving without official…
  • Your Workforce is Disengaged: Here’s What To Do About it

    Brian Solis
    13 Aug 2014 | 8:09 am
    Change is in the air. With disruptive technologies hitting businesses from the outside in and the inside out, how companies invest in technology and ultimately how people use it to get work done is under significant re-evaluation. At the same time, the rising workforce clash between older and younger generations is also pushing HR to radically reform management processes and education programs. Indeed, change is the air. In fact it’s imminent. But change is never programmatic nor is it ever easy.  And, all too often, change is a reactive response to areas of disruption rather than a…
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    Branding Strategy Insider

  • 7 Keys To Ingredient Brand Success

    Brad VanAuken The Blake Project
    16 Sep 2014 | 12:10 am
    An ingredient brand is a well-known brand with well-known qualities that is included as a component or feature of another brand or product to enhance perceptions and the marketability of that brand or product. The ingredient brand calls out unique features or performance and is often used to increase the acceptance of a product or brand that is using a new technology identified by the ingredient brand. Following are some examples of ingredient brands: Android Bluetooth Cinnabon Dolby Digital Plus a touch of Downy Gore-Tex HEMI (Dodge) Hybrid Synergy Drive Intel Inside NutraSweet OnStar…
  • How To Get The Marketing Budget You Need

    Mark Ritson
    15 Sep 2014 | 12:10 am
    This is the time of year when many marketing departments decide how their particular share of the industry’s enormous marketing spend will be applied in the following year. In practice this means senior marketers make predictions for the coming year, perform an objective review of the performance of the previous year’s expenditure and then finally allocate their spend across their chosen marketing investments. The vast majority of firms still use a top-down budgeting system. Senior managers decide on the total marketing budget for the year and leave marketing to allocate it…
  • Evaluating City Mottos, Taglines And Slogans

    Brad VanAuken The Blake Project
    12 Sep 2014 | 12:10 am
    For years, I have lamented the lack of marketing savvy used in developing city and town mottos, taglines and slogans. A very small portion of these are effective in highlighting their municipalities’ unique value propositions. Most sound good but say nothing. Some actually make you want to stay away. Others are just downright inane. Here are a sampling of municipality mottos, taglines and slogans – the good, the bad and the ugly. Effective (they allude to a unique quality or benefit): Las Vegas: “What Happens in Vegas, Stays in Vegas” New York, N.Y.: “The City That Never Sleeps”…
  • Brands Must Study Customer Habits Not Actions

    Mark Di Somma
    11 Sep 2014 | 12:10 am
    We get it so wrong don’t we? We develop ideas and look to see if they’ll work by intricately studying people’s actions and reactions. We poll them. We survey them. We sample them. We question them exhaustively. Whereas, what we should be doing, according to Dr. Art Markman, is studying our customers’ habits and developing products and services that fit with how people want to behave. That way, they’re already pre-disposed to take an action. After all, habits drive actions, not the other way around. All a brand has to do is encourage a new habit and tie the accompanying actions to…
  • Brand Strategy And Brand Habits

    Mark Di Somma
    10 Sep 2014 | 12:10 am
    Brands are all about habits. But as this article in Time reminds us, sometimes the best thing a brand can look to do is to change a habit – even if they helped create the habit in the first place. Of course, brands tell themselves they do this all the time – but for many brands, the focus of their problem solving is on increasing consumption. Their answer to a pattern they feel they know and understand is more of that pattern. But the insight here is that changing a habit for the better doesn’t necessarily mean just offering the consumer more of what they have, or more of what the brand…
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  • How Did Apple’s U2 Freebie Go So Wrong?

    Tonya Garcia
    16 Sep 2014 | 4:12 pm
    Apple and U2 have been dealing with negativity over the past week or so all because they gave users a free copy of the band’s new album “Songs of Innocence.” What gives? Don’t people like a freebie? Don’t people like U2? The “gift,” as the band tweeted, went to 500 million users automatically at a cost to Apple of what some have estimated $100 million. I argued here that the band was upstaged by Apple’s other announcements from the September 9 event. This is the first U2 album in five years and — yes I’m biased because I have a soft…
  • LaForce+Stevens Talks Tying Scandal to Fashion on Social

    Patrick Coffee
    16 Sep 2014 | 2:00 pm
    A question for PRNewsers: are you excited that Scandal is coming back? And would you like to feel closer (in a fashion sense) to everyone’s favorite fixer-upper, Olivia Pope? The Limited hopes that the answer to both of those questions is “hell yes”, and they’re getting help from Manhattan firm LaForce+Stevens in promoting the fashion brand’s new partnership with the ABC drama. So far, the campaign and its well-fit coats have earned coverage via The New York Times, People, Forbes, Entertainment Tonight and others, so we’d say the collection is heating…
  • Thailand Prime Minister’s PSA: Country ‘Not Always Safe for Tourists’ After Murder

    Claire Daniel
    16 Sep 2014 | 1:48 pm
    Yesterday our friends at Skift revealed that media coverage doesn’t necessarily inspire tourists to pick certain travel destinations. On the other hand, extremely negative coverage would definitely influence our decision not to visit certain locales. Times have been tough for Thailand’s tourist industry ever since its May 22 coup. Turns out that martial law makes it hard for tourists to purchase travel insurance — so the number of visitors to Thailand dropped more than 10 percent during the first eight months of 2014. That’s quite a drop a country whose tourist industry makes…
  • E-Cigarettes Are Making Their Way To a Theater Near You

    Tonya Garcia
    16 Sep 2014 | 1:02 pm
    Tobacco companies haven’t been able to purchase product placement in movies for two decades. (Though there have been plenty of characters who have puffed on a cigarette, but no deals allowed.) However, those rules don’t apply to e-cigarettes, which have seen a spike in popularity. Estimates say that, since 2005, e-cigarettes have become a $3 billion business with 450 brands in the industry. So it stands to reason that these brands would be looking for ways to market themselves. And product placement has become, increasingly, a marketing path that many companies, even unexpected…
  • CBS Obeys Twitter, Agrees to Drop Rihanna from Thursday Night Football

    Patrick Coffee
    16 Sep 2014 | 11:49 am
    CBS made a wise move last week by announcing plans to suspend for one week (sound familiar?) a Thursday Night Football intro segment including a performance by Rihanna and a comedy segment featuring Don Cheadle. Early this morning, the pop star let everyone know how she felt about the decision: CBS you pulled my song last week, now you wanna slide it back in this Thursday? NO, Fuck you! Y’all are sad for penalizing me for this. — Rihanna (@rihanna) September 16, 2014 This development really had nothing to do with penalizing Rihanna or diminishing her star power, but CBS heard that…
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    Duct Tape Marketing

  • 20 Free and Low Cost Tools for Everyday Productivity

    John Jantsch
    15 Sep 2014 | 4:10 am
    20 Free and Low Cost Tools for Everyday Productivity written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Every so often I sit back and take inventory of the tools I’m using with an eye on weeding some out and adding some in. Technology can be a tremendously useful thing when it comes to getting more productivity, but you must continually monitor what’s working and what’s not. Below are the twenty tools I rely on most for productivity in communications, marketing and collaboration. Workflowy – this is a simple outlining tool and I use it everyday…
  • Weekend Favs September Thirteen

    John Jantsch
    13 Sep 2014 | 4:49 am
    Weekend Favs September Thirteen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. photo credit: blmiers2 via photopin cc Good stuff I found this week: GifDeck – Interesting free tool turns Slideshare decks into animated…
  • Five Selling Mistakes that Cost You Marketing Dollars

    Guest Post
    12 Sep 2014 | 4:22 am
    Five Selling Mistakes that Cost You Marketing Dollars written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Mike Montague– Enjoy! Most businesses these days seem to take a sales or marketing approach to business development instead of a sales AND marketing approach. These common mistakes in sales can cost you marketing dollars and a lot of revenue from potential sales. If you are looking for a better return on your marketing budget, you might try looking at your sales…
  • How Networking Can Increase Your Sales and Help Your SEO

    Guest Post
    11 Sep 2014 | 11:24 am
    How Networking Can Increase Your Sales and Help Your SEO written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Samantha Pena – Enjoy!  photo credit: Thinkstock You know the saying, “It’s not what you know but who you know”? Although your skills and dedication play a large part in starting your business, your chances of success rise when you know the right people. Networking is one of the most valuable business tactics in growing your business, because it gives…
  • How to Create Ridiculously Good Content

    John Jantsch
    10 Sep 2014 | 5:16 am
    How to Create Ridiculously Good Content written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Ann Handley The simple answer to the promise of contained in today’s title is this – get Ann Handley’s latest book – Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Handley is my guest for this week’s episode of the Duct Tape Marketing podcast and she knows a thing or two about writing. She’s a former writer for the Boston Globe and this is her second book. Perhaps more to the…
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    Go Media - Your Design Destination

  • WMC Fest Merch Sale and Photo Contest

    Heather Sakai
    16 Sep 2014 | 6:15 am
    Get Stuff, Win Stuff. Can you guys believe it’s been one month since Weapons of Mass Creation Fest 5? I certainly cannot. I know I’m still basking in the glory of it all. To keep a good thing going, we decided to do a little something for you guys. Make that a little something, something. Here goes. 1. WMC Fest Merch Sale Enjoy 30% off ALL WMC Fest Merch from today, Tuesday September 16 through Tuesday, September 23 at using discount code ILOVEWMC Shop Now. 2.  WMC Fest Photo Contest We want to see you in your Fest gear! Snap a photo of yourself in your WMC Fest…
  • Introducing the Vehicle Mockup Templates Pack

    Go Media
    15 Sep 2014 | 6:08 am
    Your Work, Personified. Our World’s Best Mockups guarantee you present clients with your work, in the best possible light. Created from professional photographs, our templates are hand-crafted by our in-house design team. We aim to accent natural shadows and highlights to bring out the detail in your design, as well as create simple, layered files for ease of use. Zoom, Zoom. Show off your vehicle wraps in minutes with our Vehicle Mockup Templates Pack, which includes the following 6 high-quality, high-resolution Photoshop files: Airplane Commercial Van Compact Car Pickup Truck Semi…
  • Illustrator Poster Design Tutorial: Let’s make a horror movie poster with vector set 23

    Simon H.
    12 Sep 2014 | 4:30 am
    Illustrator Poster Design Tutorial With the re-release of our latest, horror-themed, vector set, we felt it was fitting to have an Halloween tutorial. So today, we’re going to work on re-creating this poster for Dracula’s daughter, a fictitious movie from five or six decades ago. Complete Vector Set 23 – Only $15 now The design above was a team effort between Steve Knerem, Jeff Finley, and myself. As you can see, not all the details are historically accurate (actor names, type choices), there are some alignment issues, and a typo, but it’s a good base to start from.
  • 28 Dynamic Flyer, Poster, Print Illustration Inspirations: Vintage Design by Go Media

    Go Media
    11 Sep 2014 | 12:41 pm
    Paper & ink are woven into the fabric of Go Media. Dreamers and doodlers, we believe illustration is one of the quickest, deepest, most meaningful ways to convey your message to the world. Custom Illustration is a talent and differentiator Go Media is recognized for. Ask and we’ll gladly illustrate a new flyerposter or print piece for your brand, event or campaign.  Until then, we thought we’d blow the dust off of our old portfolio and share some of our favorite early illustrations with you.  We hope you’ll enjoy. Vintage Go Media Illustration Show off your own…
  • How to Apply a Noise Texture to Your Design with the Dirty Plastic Noise Texture Pack

    Simon H.
    9 Sep 2014 | 6:43 am
    Hello there! Simon from The Shop on this end of the keyboard. I’m excited today, because one of my go-to personal texture packs is released on the Arsenal! Let me show you what the Dirty Plastic Noise Texture Pack can do for you. Dirty Plastic Noise Texture Pack – $9 Where do the textures come from? These noisy and dusty textures come from an unlikely place. You know these little plastic pockets in billfolds to hold extra credit and ID cards? Well, now you know. I’ve had that leather billfold for a while. It’s old, and all worn out. It’s been at the bottom of…
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    Digital Influence Mapping Project

  • New Media Favs #1: BBC World Service

    John Bell
    15 Sep 2014 | 4:33 am
    Remember when the term “new media’ referred to CD-ROMs and such. I made quite of few of those and remember the term being applied to this new form of interactive media. A few chapters later – the Internet, social media and the shrinking newspaper industry – and new media can be applied to those media companies that are transforming. I remain sensitive to the pain of news media businesses – especially those that grew up inside newspapers. Still, I am excited about new models of journalism that are coming out of all that. Following Neiman Lab helps in discovering many of these new…
  • Four Examples of Simple, Useful Content from Brands

    John Bell
    2 Sep 2014 | 4:07 am
    When it comes to exceptional video from brands, most of the marketing trades or subject matter experts cite entertaining videos.   That’s likely what makes it to the top of the “view” charts. A great resource for top video lists is Visible Measures Charts and their Blog. They sell measurement solutions to brands and agencies and they also maintain a great resource of what to watch. Still, their lists are dominated by the types of branded video meant to entertain. It’s the next generation advertisements and they can be exceptional and compelling. Melissa Parrish…
  • Native Advertising is a Force for Good

    John Bell
    18 Aug 2014 | 3:58 am
    People question the ethics of advertisers creating content and putting it alongside editorially-driven content (see AdAge article). Journalists turn their noses up at native articles produced by writers in their own media company (see this thoughtful article from David Weinberger). Talk show hosts lampoon the concept (see John Oliver's bit here). Advertisers question the efficacy of ads that aren’t hard-sell conversion machines (good Copyblogger POV). With so much head-shaking and head-scratching, how could I possibly consider native advertising a force for good? First off, not all…
  • Collaborating with SME Influencers in Social Content Marketing

    John Bell
    28 Jul 2014 | 4:16 am
    I have always been a fan of collaborating with emerging or non-traditional subject matter experts who may have influence on buying customers or other recommenders. Often these are people who have earned an audience over time because they consistently delivered valuable content on a subject that mattered to someone. Mom bloggers like those at BlogHer shared about the true stories of mommyhood Dad bloggers like OneDad3Girls shared content that distinguished them from moms and was ‘of-use’ to other dads Home stylists like my sister, CBellfurnishings, delivered a POV on designing an interior…
  • The Devil is in These 3 Content Marketing Details

    John Bell
    14 Jul 2014 | 3:45 am
    I learn a lot by watching and experiencing what everyday content marketers do to innovate the experience. Sometimes I lose site of the fact that those publisher/marketers who are learning and adjusting by making the donuts everyday have a leg-up on the competition. Success in content marketing is really contingent on setting up an iterative publishing culture that encourages fast learning and adjusting. As annoying as it is to hear, allowing (and counting on) little failures along the way is key. That’s how we all learn. I have learned some small lessons from two publishers and a technology…
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    The Hidden Persuader

  • "Poet (S Voice)"

    hidden persuader
    5 Sep 2014 | 7:51 am
  • Somebody APP

    hidden persuader
    4 Sep 2014 | 2:51 am
    "An App that lets your intimate messages be deliveredby a complete stranger"
  • "We Feel Football"

    hidden persuader
    12 Aug 2014 | 3:22 am
    Client: The SunAgency: Grey, London
  • "Food for thought"

    hidden persuader
    1 Aug 2014 | 2:59 am
    "Google searches us." -- Nicholas Carr
  • "Food for thought"

    hidden persuader
    31 Jul 2014 | 9:53 am
    "Key to economic prosperity is the organised creation of dissatisfaction…If everyone were satisfied no one would want to buy the new thing.”-- Charles F. Kettering in “Keep the Consumer Dissatisfied”
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    The AdHole - Jason Fox

  • Boring Your Brand to Death

    Jason Fox
    10 Sep 2014 | 12:32 pm
    I've recently been tapped to write the advertising column for Omaha B2B magazine – a quarterly publication from the folks behind Omaha Magazine. My agency, Webster, redesigned the magazine's layout, which you can see here (warning: requires, shudder, Flash). I've embedded my column below, along with the necessary-for-SEO text version. I've got mad squinching skills. Boring Your Brand to Death Depending upon which study, source, anecdote or observation you wish to rely, the average American’s average attention span averages six to nine seconds. (So the fact that you’re even reading this…
  • A Defense of the New “Nebraska Nice” Slogan

    Jason Fox
    8 May 2014 | 2:43 pm
    I got nothin’.
  • The Obligatory Super Hole VIII – The Uppity Armchair CD Edition

    Jason Fox
    2 Feb 2014 | 7:58 pm
    Welcome to the eighth annual edition of a futile exercise I call The Super Hole. This year, unlike Super Holes VI and VII, I'll return to passing out letter grades along with proffering tidbits on how the spots could’ve been better. Granted, I could take the easy way out for all of them and just say, “Step 1: Hire me. Step 2: Leave me alone. Step 3: Drink in the genius.” But that would be rude. Very rude. Besides, some of these spots are actually quite good. As usual: I only review ads shown during the four quarters of the game, so no pre- or post-game spots (although a couple sneak…
  • Take two and die slowly

    Jason Fox
    19 Jul 2013 | 7:25 am
    Fixing a brand is hard. Rarely does salvation arrive in the form of one product, tag line, commercial or initiative because a broken brand is rarely ill in just one area of operations. This fact, obvious though it should be, seems lost on too many brands. Forget improving product quality or the in-store experience. They want a silver bullet – a magic elixir that fixes all their ills with minimal time and effort. They are like a man who goes to the doctor and discovers he has extremely high cholesterol. The doctor advises, "I'm going to put you on Lipitor, and you'll have to exercise…
  • So Long, and Thanks for All the Retweets

    Jason Fox
    26 Mar 2013 | 9:33 am
    Photo by Bill HornsteinOn Monday, May 11, 2009, the statement "I've yet to hire a writer who uses ellipses in an ad" echoed out across the Twitterverse and into the feeds of 15 followers*. And so began the long, steady, often donut-powered accumulation of once-a-day crumbs of (alleged) ad wisdom that is @leeclowsbeard. And today it ends. Kind of. A few moments ago, I tweeted Crumb O' (Again, Alleged) Wisdom No. 1,000. That seems as good a milestone as any to give it a rest before I grow even more repetitive. Maybe for a few weeks or months. Maybe forever. Who knows. But unless a hue and cry…
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    Why Advertising Sucks

  • Here's looking at you, WAS.

    12 Sep 2014 | 1:21 pm
    I started this blog years ago after returning from work at some ad agency from hell. I was tired, beat, frustrated. I needed a place where I could be myself, where I could write, write and write - without someone telling me that it was not on strategy, not witty enough or they just "didn't get it". I needed to do something meaningful with my life. So I opened up my laptop and just started writing.It. Was. Heaven.As the weeks went by, I decided to call up two of my best friends to tell them about this little secret place where we could vent and do what we love most in the world. I knew we had…
  • It still sucks: A goodbye letter from RestrictionsApply

    12 Sep 2014 | 12:47 pm
    When "Me" began WAS almost ten years ago, there was no Facebook, no Twitter, no concept of social media. In fact, smartphones didn't exist either. Blackberry, SMS, email and blogs, of course, were the way to go. I take pride in the fact that WAS was one of the first blogs out there with active participation from the co-authors (or is it co-posters?) and, most importantly, from our readers. In a matter of weeks, a small community was created, one in which we all shared a love/hate relationship with the advertising industry. Many things evolved over the years, most notably the range of topics…
  • Top 10 things I’ve learned from advertising

    12 Sep 2014 | 12:20 pm
    10. You’ll meet some of the most talented people in your life. Simply put, I’ve met artists, writers and people with endless amounts of talent that somehow ended up in advertising. They are priceless gems that are not appreciated and underutilized. 9. It is the best job in theory. In practice, advertising sucks because of agency culture, power plays, revisions, shitty clients etc. In theory though, advertising is the strategic use of creativity. That’s awesome except not every agency is built the same. Still, the process is often broken and you will know to redo one thing about twenty…
  • To be continued…

    12 Sep 2014 | 7:11 am
    This is my final message here on WAS. It’s been a hell of a run. We almost got to 4,000 posts. We tore shit up. We spoke our minds and hearts... We didn’t hold back. And now, this blog ends. There is more to come from all WAS contributors, but this blog will pass to a better life. For my part, I have loved these 9 years of hate filled love. I was able to truly find my passion, which is writing. We’ve bled, we’ve sweat and shed tears for this blog. We’ve had our asses dilated by an unforgiving industry that pushed us to the limit. But we’re still fucking here. We’re ending the…
  • Why advertising doesn’t suck

    12 Sep 2014 | 5:44 am
    For 9 years we’ve been ranting about why advertising is a piece of shit... and the fact is that there are some great things in advertising we overlook or simply don’t focus on because there’s so much to deal with. So yeah, for 9 years we’ve preached the contrary... though I insist, advertising doesn’t suck. I’ve met some of the most important people in my life thanks to advertising. You come into contact with interesting people, you learn a lot of a lot of industries, there’s never a dull moment, you learn to deal with a myriad of human tempers. In essence, it’s a whole life…
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    Content Marketing Institute

  • 5 Steps to Get Followers to Amplify Your Best Content Marketing

    Dave Landry
    17 Sep 2014 | 3:00 am
    In the modern age of internet marketing, a great article, infographic, or video sends ripples through an online community, and the best advertisers know how to turn those waves into a perfect storm. Get your audience members excited about your content, and they’ll do the hard part for you. Image via: But while a BuzzFeed-style post about the TV series “Game of Thrones” might be a gold mine for viral shares, coming up with a compelling angle for a topic like integrated CRM protocols may prove a bit more challenging. The trick is to not get bogged down on the…
  • Use These 3 ‘Cs’ for More Popular, Engaging Content

    Dan Kimball
    16 Sep 2014 | 3:00 am
    If you’re reading this post, it’s safe to assume you are one of the 92 percent of marketers using some form of content marketing. However, simply signing up to play in the game of content marketing and becoming an all-star are entirely different matters. As a marketer, the best way to learn how to create engaging content is to study the pros.  Two brands currently nailing their content marketing strategies are Salesforce and Sephora. Despite having little in common on the surface, both companies manage to regularly produce popular, engaging content because they share an awareness…
  • Beyond Storytelling: 7 Highlights from Content Marketing World 2014

    Joe Pulizzi
    15 Sep 2014 | 3:00 am
    One of the many things we love about Content Marketing World is that we can see the needle moving each year. We are no longer focused on simply determining what content marketing is and how to create it; we’ve progressed to working on how to make it more successful and how to integrate it into our organizations (which is why it’s critical for content marketing to be an enterprise team effort instead of an individual or siloed one). And while the theme of this year’s conference was Beyond Storytelling — and there was an emphasis on how to truly become great – we learned…
  • The Future Is Now: 4 Rules for the Post-Advertising Age

    Kirk Cheyfitz
    14 Sep 2014 | 3:00 am
    With abject apologies to the young Bob Dylan, nobody in adland needs a weatherman to know which way the wind blows these days. It blows toward great content. Seriously? We’re gonna have another debate about the future of advertising? It’s a little late for that. But there’s still time, I think, for a heart-to-heart about how, and how quickly, we get there.  Adland’s confusion about advertising’s future reminds me of America’s more consequential relationship to climate change: There’s general agreement about many of the facts (CO2 levels are rising),…
  • This Week in Content Marketing: Live from Content Marketing World 2014

    Joe Pulizzi
    13 Sep 2014 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher This week, Robert and I report live from Content Marketing World 2014 in Cleveland, Ohio. Joining us are three special guests, who help us announce our new CMI Podcast Network: Pamela Muldoon, who will head up this new initiative, as well as contribute a podcast; plus Todd Wheatland and Andrew Davis, two of the five content marketing rock stars who have joined the Network. This podcast will also be incorporated into the network. This week’s show (Recorded live on September 7, 2014, 2014;…
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  • Schlage Imagines Life Without Keys. And It's Pretty Weird

    16 Sep 2014 | 12:20 pm
    So the whole world is on its way to becoming keyless. Not that we don't lock stuff up anymore, we just don't use keys to do so. Working With Indianapolis-based Young & Laramore, Schlage has envisioned what life's like now that keys are obsolete. We hear from Corry. Yea, Corry with two R's. Corry goes on and on and on about the difficulties she's faced throughout life having to deal with the whole two R's thing. She rants about the inability to find a keepsake keychain from Panama City saying, "Even though I was there! I was there! It's like the whole world telling you 'Hey, you don't exist.'"…
  • Going to ad:tech New York? Here's Your 20% Discount Code

    16 Sep 2014 | 11:53 am
    If you work in online marketing then you're probably aware ad:tech is pretty much the largest conference out there covering online marketing and advertising technology. Perhaps you've been. Perhaps you haven't. If you have, then you know how beneficial it can be both from a networking and educational perspective. If you haven't been, see the previous sentence. The bottom line is you should go. We're not saying this because this promotion is part of media sponsor deal we have with ad:tech (to be clear, it is), rather it is because we have been to every ad:tech for the past ten years and can…
  • The 6 Best Movie Marketing Campaigns of 2014

    16 Sep 2014 | 10:41 am
    Although film fans still have the holiday movie season to anticipate, the year has already given many examples of how marketers have been able to tap into what resonates with audiences across the world before a movie even hits the theaters. Keep reading to learn more about some of the standout movie promo efforts of 2014 so far. Godzilla The marketing team behind Godzilla seemed to clearly understand how to tap into a rich fan base when it chose to unveil teaser trailer footage at Comic-Con events. The movie's Twitter account also offered bits of insight about a mysterious fictional…
  • These New GoDaddy Ads Are Bad. Really, Really Bad.

    15 Sep 2014 | 9:46 am
    Hmm. These new GoDaddy ads almost make one pine for the days when horn dog Bob Parsons was running the show and serving up ads filled with bodacious babes flaunting their surgically enhanced boobs. Almost. But boy are these new ads bad. While we love you Barton F. Graf 9000 it's almost like you're becoming a one trick pony. These new GoDaddy ads, Stick It and Related, are so much like your Little Caesars ads its like they are interchangeable. Of the direction, GoDaddy CMO Barb Rechterman said,"These aren't your run-of-the-mill 'Hallmark-style,' warm and fuzzy commercials. Our new ads are…
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    Firepole Marketing Blog

  • CEI 075: How to Be Effecient and Productive with Mandi Ellefson

    Steph Colbourn
    17 Sep 2014 | 5:15 am
    On today’s show, Danny sits down with Mandi Ellefson to talk about something that’s super important to everyone, but especially important to us entrepreneurs. Today’s podcast is about productivity and managing your time in an effective way. Now, we’ve all read a ton of stuff on how to be more productive and more often than not, these resources don’t really work for us. Today, Mandy discusses why that is and she shares some small tweaks you can make with each work day to guarantee an extra 20 hours of work a month. Ready to get productive? All you have to do is click the play…
  • How To Be Successful In A Social Media Role If You Are An Introvert

    Guest Author
    16 Sep 2014 | 5:15 am
    You are passionate about social media, and you love the real time excitement and the fizz it provides. You have the talent and knowledge, and you want to make a career in it. But a niggling voice doubts whether you can. Because, you are an introvert. And social media is seemingly all about extroversion and being on the outside. Introverts vs Extroverts Many of you reading this post may feel this way. And why not? The whole world seems to thrive around extroverts. Whether you are on social media, or in your office, you may feel that garrulous and loud people overrun the world. You are not…
  • Case Study: Building a Blog and Finding Your Audience By Courting Spotted Owls

    Guest Author
    15 Sep 2014 | 5:15 am
    How many times have you felt that drawing readers to your blog was as discouraging as trying to count spotted owls in the wild? Where are they?  Where would they be?  Why can’t I find them? What must I do to attract them? One rule of thumb for all of us who are building a blog is knowing exactly what “species” we want to attract. When I first launched my blog, I knew who I was trying to attract and serve: Hermits!  My husband and I began a ministry to hermits in 1997 when we were asked to take over a small newsletter with a mailing list of two hundred.  Since that long ago time,…
  • Firepole Funnies #008: Wearing All The Hats

    Christina Gunn
    14 Sep 2014 | 5:15 am
    Enjoying the Firepole Funnies? If you liked what you read here, please let Christina (and the rest of the Firepole team) know in the comments below. Feel free to suggest future comic strip ideas – we can’t guarantee we’ll use your idea, but we’re always open to suggestions! And if you think we deserve it, please share this on your Facebook, Twitter, Google+, Pinterest, LinkedIn, or other social media account!
  • CEI 074: Making Connections on LinkedIn with Josh Turner

    Steph Colbourn
    13 Sep 2014 | 5:15 am
    Have you ever been online and wondered “Can I make more connections for my business?” Here at Firepole, we’re all about community and building relationships online. That’s why we invited Josh Turner onto today’s show. Josh is the founder of Linked Selling and of Linked University, an online place where people can go to learn to improve and grow their business using LinkedIn. Now at first, we were skeptical because sometimes LinkedIn is used in a sort of spammy way. But Josh’s training is all about how to utilize LinkedIn to develop a trusted and real network of…
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  • Silicon Valley & Parachute Journalism | Om Malik

    David Churbuck
    7 Sep 2014 | 6:13 am
    When working for Forbes, I pointed out the dichotomy to my then boss, David Churbuck and he quipped: “Classic Parachute Journalism.” According to Wikipedia, “Parachute journalism is the practice of thrusting journalists into an area to report on a story in which the reporter has little knowledge or experience.” This is a term that has typically been used in context of reporters sent to foreign lands to cover hot stories. via Silicon Valley & Parachute Journalism | Om Malik.
  • Go Ride Boat

    David Churbuck
    22 Aug 2014 | 1:11 pm
    Just a lazy cruise around Grand Island in the gloaming of an August evening and what do we see but this vision out of The Great Gatsby, the magnificently restored 104-f00t Trumpy Fantail, Freedom of Newport, RI (naturally). I gave her all the channel she wanted.  
  • The Kettleers of 2014

    David Churbuck
    12 Aug 2014 | 11:14 am
    Cotuit's baseball season came to an end last night as Falmouth took the second of the three-game Western Division championship with a blow-out 17 hit, 10 to 2 victory at Lowell Park. I missed the game but as I drove into the village around 7:45 pm I passed the remnants of it and saw  a Kettleer walking down Lowell Avenue onto Main Street in his untucked uniform, his host family surrounding him, escorting him home f or the evening after a season of highs and lows, two bats sticking up in the air from his backpack on his shoulders, the wooden bats the Cape league is known for. I didn't…
  • Happy 375th Barnstable

    David Churbuck
    10 Aug 2014 | 5:28 pm
  • Sailboat sinks after collision off Nantucket

    David Churbuck
    9 Aug 2014 | 4:25 am
    Sailboat sinks after collision 080714. Incredible pictures. Such a shame, a Concordia yawl is my dream boat and a true work of art. Update: she's up
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  • cutest focus group ever

    Kristien Del Ferraro
    17 Sep 2014 | 5:10 am
    As marketers, we've seen our fair share of focus groups, but even the ones with little kids aren't nearly as entertaining and adorable as this one for Big Lots! Not only did this focus group serve as a means for Big Lots to show pets loving their pet products, but it also served as internet gold. That's one focus group doing double duty... which I'm guessing there was a lot of in that room by the end of the day. Get it? Doody. Ah yeah, that never gets old.
  • dems fighting words

    Kristien Del Ferraro
    17 Sep 2014 | 5:09 am
    Samsung saw some initial success at the launch of the Galaxy S4 when they first started busting on Apple fan boys (and girls). Then, they went on to get some nice buzz with their "It doesn't take a genius" ads. So, like many brands, they're trying to ride the wave of that success by creating new ads in the same vein, like this latest one poking fun at how Samsung had the larger size thing down well before the iPhone 6 announcement. Apparently it's working again for them with almost 5 million views... but now many consumers are starting to think they sound like Regina George's at the high…
  • walk the social catwalk

    Kristien Del Ferraro
    17 Sep 2014 | 5:08 am
    Social media and the fashion industry go together like a cozy sweater and leather boots... the perfect pairing. TopShop is a brand that understands this. They sent 5 VIP Instagrammers out to a London fashion show to document their latest looks and share them exclusively on Facebook. Fans could also get on the action by shooting fashionable photos of themselves using #TOPSHOPWINDOW for the opportunity to be featured on the screen. And, to close the proverbial "loop", fans could click to buy everything they saw. Yep, a perfect pairing for sure!
  • don't walk. dance.

    Ryan Prescott
    16 Sep 2014 | 11:57 am
    Every year, 28 billion people are hit by cars in jaywalking accidents. OK, maybe I made that stat up, but the point is, it happens a lot. To combat the issue, Smart car came out with a great interactive stunt - the static "don't walk" man is replaced by a dancing silhouette - controlled by participants on camera in a nearby booth. The result? 81% more people stopped at the light. (That stat is actually real. Watch the video.)
  • "apparently" this kid is selling dog food now

    Ryan Prescott
    16 Sep 2014 | 11:46 am
    Apparently, this kid named Noah Ritter was in an extremely cute and funny viral video a few weeks ago. And apparently, he and his family are cashing in on his 15 seconds of fame. After appearances on Good Morning America and Ellen, Noah has apparently taken his infectious persona into the world of advertising with this commercial for Freshpet dog food. Apparently, we have a star on our hands. Apparently.
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    Being Peter Kim

  • The answer is no.

    Peter Kim
    11 Sep 2014 | 6:39 pm
    Last year, I wrote a post asking "Can brands be human?" A year later, I'm certain the answer is "no." The post The answer is no. appeared first on Being: Peter Kim.
  • Six years, $60 million, and all I got was this stupid hoodie.

    Peter Kim
    19 Aug 2014 | 7:00 am
    Voting for SXSW 2015 sessions has started. If I get the chance to speak next year in Austin, I’d like to tell you about the last six years of my working life. Between 2008 – 2014, I committed my time, energy, and intellect to build a startup company as the first employee into a multi-million dollar, multi-national social […] The post Six years, $60 million, and all I got was this stupid hoodie. appeared first on Being: Peter Kim.
  • After a month in Seoul

    Peter Kim
    12 Aug 2014 | 6:45 am
    It’s been a month since I left Austin and started as chief digital officer at Cheil Worldwide. I’ve been almost entirely focused on work and in many ways, “the work is the work.” Strategy formulation, change management, and matrix operations are fairly straightforward. Of course not everything is the same and after a business trip […] The post After a month in Seoul appeared first on Being: Peter Kim.
  • Bringing digital innovation to the retail experience

    Peter Kim
    14 Jul 2014 | 7:14 am
    I’ve spent the past couple of weeks in Seoul getting up to speed on my team’s capabilities as well as our assets across the network. Last week, Cheil client Samsung introduced a new digital showroom experience called “CenterStage.” I just got here so I can’t take any credit for the build, but I can certainly be […] The post Bringing digital innovation to the retail experience appeared first on Being: Peter Kim.
  • Week One at Cheil

    Peter Kim
    7 Jul 2014 | 7:00 am
    Today marks the beginning of my first full week as chief digital officer at Cheil Worldwide. I arrived in Seoul last week and have been getting settled into my new role, meeting the teams resident at headquarters and starting to plan forward. The post Week One at Cheil appeared first on Being: Peter Kim.
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  • On the Top 100 Technology Blogs

    Trisha Lyn Fawver
    16 Sep 2014 | 1:00 pm
    I don’t know how it happened either, but yes, I’ve been included on a list of the top 100 technology blogs. is #73, which is respectable given that there are 27 other blogs I beat out.  The list looks like it was ordered by Alexa rank, which is cool.  I see some good blogs on there that I know and like, so I’m definitely in good company! Check out some of my favorites: Apps Gone Free Zac Johnson Ask Dave Taylor And now, the whole list, in handy infographic form: An infographic by the team at Rebateszone On the Top 100 Technology Blogs appeared…
  • Selling My Photos on Fine Art America

    Trisha Lyn Fawver
    15 Sep 2014 | 9:45 am
    A friend of mine called me an “accomplished photographer”.  Thanks Bill!  While I disagree, his kind words encouraged me to finally look into the realistic prospect of selling my photos as artwork.  He recommended I check out a site called Fine Art America over the more well-known Imagekind.  He recommended Fine Art America for their superb marketing materials, and I can see what he was talking about. I have been wanting to sell my photography for some kind.  I started by putting out photo books using Kindle Direct Publishing, but I also have photos that don’t fit into…
  • Exclusive 10% off at Born Pretty Store

    Trisha Lyn Fawver
    8 Sep 2014 | 11:00 am
    I’m always looking for new sources of nail art supplies or polishes.  Despite reaching out to many nail polish brands, I still buy all of the polish you see me talk about myself, with a few exceptions.  Recently, I discovered the Born Pretty Store as a resource for very cheap nail art supplies.  I first learned about them on Instagram, but never really followed up to look at their site until I saw them post some new dolphin water decals and a coupon code in the caption.  Sold! I looked at the site with the intention of buying just the dolphin decals, and when I saw they were only…
  • Finally Perfecting Salon Effects Application

    Trisha Lyn Fawver
    3 Sep 2014 | 11:00 am
    Don’t you just hate it when something hailed as fool-proof is anything but?  I first tried the Sally Hansen Salon Effects Real Nail Polish Strips a couple of years ago when they were first introduced.  I needed a cute manicure quick while in Oregon for my brother-in-law’s wedding.  I went with the Sally Hansen Salon Effects Real Nail Polish Strips in Love Letter, and for my first application it wasn’t terrible, but it wasn’t nearly as easy as they made themselves out to be, either. I found that they were easier to apply to someone else’s nail and not so much…
  • Labor Day Weekend Manicure Woes

    Trisha Lyn Fawver
    1 Sep 2014 | 11:00 am
    Not all manicures are winners.   I’m guessing that most of the stuff you might read about nail art just show you the winners.  But this is a tale of unrequited love.  I love what some nail artists I follow on Instagram have done with individually placing large glitter pieces in their nail art.  I love the idea of individual glitter, and I really love the price since I’ve acquired all of my little pots of glitter at Daiso Japan for $1.50 for a 3-pack. It does not love me. For some reason Labor Day seems to usually carry a patriotic theme in marketing.  I looked at the history…
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    AdWeek: AdFreak

  • Blake Griffin Slams Poetry, Not Basketballs, for Vizio

    16 Sep 2014 | 1:25 pm
    Slam poetry nights can be awkward, but Los Angeles Clippers star Blake Griffin makes it look easy—his specialty in any environment—in a new series of videos for Vizio. The ads, by David&Goliath, have the basketball star waxing poetic about his bobblehead, his tearaway pants and even his mouthguard. He's got the requisite pauses and sighs down to an art. Still, he probably shouldn't quit his day job. The clips are part of Vizio's slam dunk poetry campaign, which also includes a nifty feature on its microsite where it will compose a Griffin-esque poem based on your…
  • Costumed Man Sexes Up a Giant Ear in Very Strange Ads for Headphones

    16 Sep 2014 | 12:33 pm
    After an inexplicable quite period, we have a resurgence of giant ears in advertising, thanks to this incredibly silly McKinney campaign for Sennheiser's Urbanite headphones. A scraggly-bearded guy with a German accent (the brand's from Germany) who calls himself "the Urbanite" dons a headphone costume and gets romantic with … a giant ear. "Unt no pleasure is verboten," he explains in a 90-second introductory spot that shows tender caresses, a sensual oil massage and a candle-lit bath. The tagline is, "Let your ears be loved," and the salient…
  • Expedia Has an Idea for Parents Who Travel Too Much for Work

    16 Sep 2014 | 11:20 am
    Parents, Expedia wants to offer you a consolation prize for all the heartbreaking time you have to spend traveling for business rather than being at home with your kids. Instead of making them settle for toy animals from the airport kiosk, says a new ad, try taking your daughter on a safari, financed by the rewards points you've racked up booking flights and hotels as you bounce around for your day job. The ad, in its broad strokes, can't help but be a little reminiscent of Up in the Air (though Expedia's hero certainly doesn't seem averse to personal commitment). Mostly, the…
  • Here's How Samsung Gloatingly Responded to Apple's Larger iPhone Screens

    16 Sep 2014 | 10:52 am
    This Samsung ad, which debuted over the weekend, teases the October release of its Galaxy Note 4—and also, more mercilessly, teases Apple for being late to the phablet game at its iPhone 6 event last week.  Called "Then and Now," the minute-long clip reminds viewers that Samsung was the first company to popularize larger-size handsets. To make its point, it presents snippets of dismissive reviews that followed the Galaxy Note's introduction nearly three years ago. Being first is all well and good, and perhaps the spot amuses/energizes die-hard Samsung geeks. Still, I…
  • Sydney Art Director Is Called 'Australia's Biggest Wanker,' but Is That Really Fair?

    16 Sep 2014 | 10:21 am
    Jarryd Zankovic, a senior art director at Play Communications in Sydney, Australia, earned the karmic wrath of Reddit, which seized upon a douchey (though apparently tongue-in-cheek) interview with him in marketing magazine B&T and declared the 28-year-old to be "Australia's biggest wanker." They made fun of his grooming regimen, his 30-40 pocket squares, his drop-crotch pants, which he says are necessary due to the large size of his wang. They even made fun of the spelling of his name. The flame war caused B&T to write a rebuttal to the "shocking troll…
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    Marketing Pilgrim - Internet News and Opinion

  • If a link drops on the web, does Google care enough to penalize you?

    17 Sep 2014 | 5:50 am
    I receive several link removal requests a month from people who have left legitimate comments on my blogs. These people followed the rules and only embedded links in the little URL field that WordPress provides by default in the comment form. It is not required that you place a link there but most people do it. The links use the “rel=’nofollow’” attribute and I manually review all the comments. Once in a blue moon a spammer gets past my vigilance with a well-crafted generic comment. I have learned to be more suspicious and to sometimes search the Web for the 1-2 sentences that the…
  • Millennials expect businesses to help solve the world’s problems

    Cynthia Boris
    16 Sep 2014 | 1:50 pm
    Quality products – check Good prices – check Environmentally friendly manufacturing with a portion of the profits going to a global education organization. . . . better check that box if you want the millennials to buy what you’re selling. MSLGROUP asked 8,000 millennials in 17-countries to talk about business and citizenship. 83% said they wanted to see businesses get more actively involved in making the world a better place. The millennials in the survey said they believe businesses have the power to make meaningful changes at both the global and local level. It’s…
  • Google’s biggest spender could be their next biggest competitor

    Cynthia Boris
    16 Sep 2014 | 12:22 pm
    Last year, Amazon spent $157.7 million on Google U.S. search ads. As this chart from AdAge shows, they were the number one buyer of ads by far, which is ironic since they’re actively working on an advertising network of their own. Yep, Amazon is paying big money to a company they hope to compete with in the future. It’s really not all that surprising. Custora says almost 44% of all US ecommerce transactions in Q1 2014 began with a search engine. And though there are other ways of searching the internet, no one can deny that Google is king. Even Amazon can’t take that away…
  • Gucci, Sony and Jack Daniels kick off Flipboard’s new video advertising program

    Cynthia Boris
    15 Sep 2014 | 2:27 pm
    The biggest advantage digital magazines have over print magazines is the ability to interact with the reader. With a simple tap the reader can open a slide show, listen to a sound bite or watch a story unfold before their eyes. Now, Flipboard is bringing that same level of interactivity to the magazine ad. Flipboard is a personalized magazine app that runs on everything from iOS to Blackberry. You choose your content by selecting topics or specific magazines that you want to follow. Flipboard covers New York Fashion Week but they also cover Treehouses and everything in between. Each page…
  • iTunes posts instructions on how to look a gift horse in the mouth

    Cynthia Boris
    15 Sep 2014 | 1:19 pm
    It sounded like a good idea when they came up with it. Get U2 to perform at the big Apple announcement event then give their newest album “Songs of Innocence” to every iTunes user for FREE. It will show Apple’s commitment to being fun and innovative. It’s a sweet way to reward the loyal users and it will generate a ton of press. . . a win, win, win! Apple should have known better. This is one of the tamer responses: I’m going as the new U2 album for Halloween. I show up at your house, declare myself “innovative new marketing” & refuse to leave…
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    Marketing Interactions

  • How Did Buyers Get Here?

    3 Sep 2014 | 9:28 am
    I interview a lot of people during buyer persona projects. This includes representatives from product development, customer service, sales teams, marketing professionals of various flavors, and, of course, customers and prospects. The thing that continues to astound me during internal interviews is the lack of knowledge about how buyers get here. In other words, how buyers become customers. Each of these roles knows their piece of the puzzle, but more often than not, I don’t see a big picture view based on connecting the pieces from start to finish, including the bumps along the way. For…
  • B2B Marketing Content Must Address "Soft" Factors

    24 Aug 2014 | 12:40 pm
    For some reason, in B2B content marketing, we seem to forget about the "whole" buyer. More and more marketers are embracing buyer personas and the idea of becoming customer centric, but we often only focus on the business side of the buyer, as if they walk into the office and leave the rest of themselves outside. In the personas I help my clients create, a lot of research goes into what I call "orientation." Orientation is an attempt to identify commonalities across the personalities of people who tend to hold the roles that our marketing and sales programs pursue. These…
  • Are Salespeople Screwing Up B2B Marketing Performance?

    22 Jun 2014 | 1:17 pm
    I sat pondering another in a burst of self-serving emails sent last week by salespeople who obviously lack any discipline in prospect research or the energy needed to attempt meaningful personalization. As one of the emails was from a company I'd thought "got it," it occurred to me that the salesperson just screwed up my perception of the company they work for. This made me wonder how much salespeople may be screwing up marketing performance now that more marketers are being tasked with proving contribution to revenues and business objectives, not simply lead generation. Before…
  • The B2B Funnel is Now a Sieve

    8 Jun 2014 | 4:02 pm
    The buying process has gotten messy for B2B marketers. This easy access to information means that engagement one second can turn into disinterest in the next. Every new channel puts a hole in your funnel. (Although I've never liked the funnel construct, it's appropriate for making the point.) Marketers who don't integrate new channels into their content marketing strategy will find they have a very leaky funnel. I'm not talking about using them, I'm talking about considering how they all work together. If you want to plug the holes, it's time to consider:…
  • B2B Marketers Must Stay In the Game to Prove Business Impact

    20 May 2014 | 7:03 am
    I was reading an interview with Laura Ramos, VP and Principal Analyst with Forrester, and a couple of things she said caught my eye: “The ideal model for understanding how B2B buyers buy is a life cycle, not a funnel.” “When your sales involve multiple buyers in a complex, highly considered process, and when there is a distinct hand-off from marketing to sales—it can get a bit murky when figuring out where marketing’s influence ends and sales’ influence begins.” The question that came up for me (and has for some time) is: Why is there a distinct handoff? If you look at the first…
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    A Source Of Inspiration

  • Is YouTube the next TV?

    Armando Alves
    8 Sep 2014 | 6:49 am
    YouTube:Lab at Ars Electronica places a recurring  question: is YouTube the next TV? From someone who uses Chromecast and Apple Tv often, i wonder what happens if these behaviors go mainstream. TV is ripe for disprution, but advertisers are yet to shift their budgets accordingly (though some contrarian thinking is required). Marketo’s research from July shows how a majority of consumers would happily cancel their cable subscriptions for a more robust offer of online video content (Netflix ahead of the curve here) with several behavior challenges ahead, the main one regarding how…
  • Trash-talking GIFs

    Armando Alves
    8 Sep 2014 | 6:19 am
    The NFL season is back and so is EA Sports Madden 15, and this time they’re not playing nice. It’s trash-talk time with Giferator, an animated GIF generator where you celebrate great plays or just have a little fun humiliating your opponents. From video game footage, Ea Sports, Google and agency Grow Interactive, created a live stream of memes, showing that even a 27 year old tech can grab the attention of today’s Madden NFL players. You can create your own by choosing an NFL team, then a specific play, then a background for your GIF, and finally a message. Now, when can…
  • Destiny: Planet View

    Armando Alves
    2 Sep 2014 | 4:01 pm
    One of the most expected game titles launches next week: Destiny, is a next generation first person shooter developed by Bungie. And to add even more suspense to the title, a new cinematic experience launched to day, created by 72 and Sunny. Street View is one of the most notorious Google technologies being used, repurposed for Planet View, as we have a first person exploration of the planets featured in the game. Narration, gameplay videos and tooltips introduce the (future) player to Destiny’s environment and probable enemies. Be sure to turn up the volume.  
  • What’s wrong with my car? There’s an app for that

    Armando Alves
    28 Aug 2014 | 4:52 pm
    A new project on Kickstarter, promising to make you look less ignorant whenever your car has problems. Fixd plugs a dashboard sensor and sends notification to your phone when problems arise. The app provides multi-vehicle support, with notifications and advices on what you should do to fix it. Coming from someone who’s almost clueless regarding car mechanics, shut up and take my money.    
  • Hashtag my ass

    Armando Alves
    26 Aug 2014 | 3:52 pm
    It’s been a while since i’ve discovered a decent personalised video,  but this on from Stink Digital to promote Etienne de Crécy’s new single “Hashtag My Ass” is quite impressive. The interactive music video at connects to your Instagram profile and selects photo/hashtag combinations to appear onto record sleeves in the video. The video created is then available for direct upload to Etienne de Crecy’s YouTube channel, superdiscount3. Mine’s below and it’s bootylicious.
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  • Kayak Fishing

    Max Kalehoff
    6 Sep 2014 | 4:26 pm
    Since I was a toddler, I’ve fished Long Island Sound waters most seasons from an outboard runabout. Common catches include bluefish, striped bass, flounder, fluke and (undesirable) sea robins. I always wanted to try reeling in bluefish and stripers from a sea kayak with light tackle. It seemed like a more immersive and vulnerable thrilling method of fishing. You can drift naturally right at the surface, and maneuver easily in shallow and rocky shorelines. I also liked the idea of quickly strapping a light, seaworthy vessel to the top of my car at a moment’s notice, and launch…
  • USPS Paddles The Scenic Route

    Max Kalehoff
    30 Aug 2014 | 6:24 am
    When you think of paddles, you think of scenic outdoors while traveling efficiently and elegantly through water. Though this is a different sort of paddling trip. Last weekend, I ordered online a paddle for my ocean kayak, and it was shipped via USPS Priority Mail 1-Day. I’m not an efficiency expert. I don’t know much about shipping and logistics. Yet the route my paddle took just doesn’t look right. At four days (and counting), the delivery didn’t meet the “1-Day” promise. Here’s a screenshot of  my paddle’s tracking information,…
  • Whatever Pleases You (On Your Personal Blog)

    Max Kalehoff
    28 Aug 2014 | 4:32 am
    “There is something about the personal blog,, where you control everything and get to do whatever the hell pleases you.” That’s according to Fred Wilson, in an essay about a New York renaissance in personal blogging. I agree. I write on this website about things that please me — my work, my family and interests like sailing, farming, cooking and Costco. Shakeshack Singles please me, so I chose to include one as the feature image of this post. Sometimes I decide to switch the visual themes around. Sometimes it pleases me to do or publish nothing…
  • Cockroaches and Pop-Up Ads

    Max Kalehoff
    18 Aug 2014 | 6:19 pm
    The Atlantic published recently some great historical (as of this writing) essays about two staples of the Internet: pop-up ads and email (aka “cockroach”). They’ve come with some great quotes as well. The first, on the beloved pop-up ad: Along the way, we ended up creating one of the most hated tools in the advertiser’s toolkit: the pop-up ad…Specifically, we came up with it when a major car company freaked out that they’d bought a banner ad on a page that celebrated anal sex. I wrote the code to launch the window and run an ad in it. I’m sorry. Our intentions…
  • No, We Are Not Finding Out The Sex Of Our Unborn Child

    Max Kalehoff
    16 Aug 2014 | 5:53 am
    “Do you know what you are having?…Girl or boy?” That’s the first question I get when I tell people we’re expecting a newborn, or when they see Laura’s bump. It is so predictable. Laura and me? No, we are not finding out the sex of our unborn child. We didn’t find out the sex of our fist two babies until they were born. We’re holding out for our third. I believe we’re a minority, and there are fewer of us today versus five years ago. I think learning the sex of your baby at birth is one of the best surprises in the world. A birth…
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    Rescue Marketing

  • Ask great questions

    Mark Riffey
    15 Sep 2014 | 2:34 am
    I’m always looking for better questions to ask. Good questions educate me about a situation or a mindset someone is in and help me understand where they’re coming from. Great questions can open the mind of the person you ask the question of. They tend to create discussions that create slight momentum shifts toward changes previously considered “impossible”,  “too costly” or in conflict with existing thoughts, processes and mindsets that are considered sacrosanct. Asking great questions without belittling or embarrassing the person being asked is an…
  • ROI: Why they don’t take your call

    Mark Riffey
    4 Sep 2014 | 3:21 am
    These days, it isn’t about the shine; it’s about what happens when the shine wears off. Will your business owner clients think positively of you a year from now because of an investment you championed? They’d better. Without buy in from everyone involved, resistance is the best you can expect the next time you visit. As for this time – If you can’t explain to a random person in the lunch room or the warehouse why their employer should buy your stuff, it’s going to get picked to shreds. ROI and the Why-To-Buy The key to being successful is establishing…
  • Save your bacon: Backup your stuff

    Mark Riffey
    2 Sep 2014 | 4:00 am
    Today was yet another one of those days that come far too often. A day when someone tells me their computer crashed and they have no backups. For months. This isn’t a computer at home that’s used for email, Facebook and maybe an occasional game. This computer is used to manage their customers’ technical data and no one has bothered to back it up. We’re talking several gigabytes of contact information, among other things. The stumper for me is this: Despite the fact that a sizable portion of this company’s tens of millions in revenue depends on the data this…
  • What are your compelling reasons?

    Mark Riffey
    27 Aug 2014 | 3:32 am
    This past week, I’ve had several conversations revolving around why people don’t buy, why people stop buying, how we can get them to use what they bought and how we can get them to switch to our product instead of a competitor’s. These conversations all have the same foundation: Giving people a compelling reason to change. Whether we’re talking about buying, changing what they use, or using what they’ve bought, people need compelling reasons to change what they’re doing – even if they’re not doing anything. Without compelling reasons –…
  • Earning Return Business, Part Four: Confidence

    Mark Riffey
    25 Aug 2014 | 3:23 am
    In our last three conversations about earning return business, we tap danced around something that is at the core of getting people to repeatedly come back to your business without a second thought of going somewhere else – Confidence. Confidence is personal As their confidence rises, people have this interesting way of insisting that others use their go-to business. You’ve probably had this happen to you. You’ll mention that you need a new dentist, or are going to buy a truck, put your family up at a local B & B, or want to get a fence built and someone you know will be…
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  • Madden NFL Giferator

    15 Sep 2014 | 6:56 pm
    The Madden GIFERATOR is a highly sophisticated NFL GIF engine. Their aggressive, bleeding edge technology fuses live NFL data with Madden NFL 15 footage to kick out real-time GIF highlights for every game, all season long. The result is an ever-growing arsenal of customisable GIFs football fans can hurl in the face of their rivals. Check out the site here
  • Think like a marketer. Behave like an entertainer. Move like a tech startup.

    10 Sep 2014 | 7:09 pm
    If you have 15 minutes to spare, this short Cannes seminar is a good way to spend it. PJ Pereira takes us backstage and shares how Pereira & O’Dell is set up to deliver true integration in their work. He presents a very simple model based on Story, Distribution, Application, and he highlights the need to integrate technique and skill sets rather than channel or format. The title “Think like a marketer. Behave like an entertainer. Move like a tech startup.” references this new approach that effectively combines Madison Avenue, Hollywood and Silicon Valley.  
  • The DNA project – A New Kind of Musical Co-Creation

    9 Sep 2014 | 2:35 pm
    “When the DNA Project is complete, we’ll have a new kind of an album, one that you can reach into and trace each song back to its origin.” J.Viewz To me this is just mind-blowingly awesome. I’ve been a huge fan of Electronic Music Producer and Composer J.Viewz ever since I saw him playing “Teardrop” by triggering samples using vegetables. He is constantly pushing the boundaries of how music can be experienced and in this case created. With The DNA Project he is totally redefining how music is made by opening up the entire creative process. The DNA Project…
  • Adidas Predator Boot

    8 Sep 2014 | 1:16 am
    Pretty cool site for the new Adidas Predator boot. I’m not sure how much further these companies can push the tech on footy boots. Makes me think of toothbrushes – how much can they say about a thing that does one thing?? Anyway take a look… The site is here
  • Hashtag My Ass

    5 Sep 2014 | 3:46 am
    Etienne de Crécy has cracked (!) the secret of hashtagging. And all you Twitter-Instagram campaigners can go packing. Connect your Instagram account to Etienne’s site and see your very own video version of his new single. Now shake your booty. My own Instagram account @tbuesing did surprisingly well in the array of vinyl sleeves. It instinctively picked the best shots. Or let’s say it is driven by the right analysis of my hashtags (‘Sunset – No Filter!’). It even uploads the result as my personal video to YouTube as you can see below: All the users’…
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    All You Need Is A Good Idea!

  • Sorry, this ad showed me nothing

    Jay H. Heyman
    15 Sep 2014 | 7:38 am
    Every once in a while I come across an ad that is so good I can’t wait to share it with you. And then there are the ones that I want to share because I just don’t get it, like the one above for Extra gum. I simply don’t understand what they are trying to say. Well, that’s not totally accurate. I assume that the message is that the gum is long lasting. But you almost have to intuit that thought, because it surely is not communicated in the ad. Not in the headline, not in the slogan, not in the visual. Though admittedly that thought is referenced in the single line of copy,…
  • Broccoli, cilantro and chopped liver

    Jay H. Heyman
    11 Sep 2014 | 7:20 am
    Chopped liver, decorated with mushrooms and carrots. (Photo credit: Wikipedia) What do all the foods above have in common? They each are polarizing tastes; some love ‘em, some hate ‘em. But few feel neutral about them. (As a wise sage said, long ago, “It was a brave man who first ate an oyster.”) I am food fortunate enough that I will eat most foods, though I have never developed a taste for tripe. But at least I have tried it, so I don’t just think that perhaps I will not enjoy it. I know I do not like it.  “The point is to be willing to try things that are unfamiliar.” That…
  • Nothing like a bookbook

    Jay H. Heyman
    8 Sep 2014 | 7:10 am
    (Photo credit: Wikipedia) So I said to myself, “You have been embedding a lot of videos in your blog lately. Cut it out.” And then I saw this video from Ikea, and like a one-week old New Year’s resolution, my determination disappeared. Take a look at this spoof of modern technological advancements, and no matter your previous feelings about Ikea, you will be jealous and awed. As I was.
  • Honda does it again

    Jay H. Heyman
    4 Sep 2014 | 7:16 am
    (Photo credit: Wikipedia) Years ago Honda did a classic video, as a car appeared to assemble itself, a la Rube Goldberg. The creativity and imagination of those who do these spots for Honda is very impressive. As is this spot, slightly over a year old, but one that has just come to my attention. And I am bringing it to yours. It visualizes the inventiveness and curiosity of Honda engineers. As Einstein said, “Logic will get you from A to B. Imagination will take you everywhere.” Got the idea?
  • Creative insights from Danny Meyer and Michael Kors

    Jay H. Heyman
    1 Sep 2014 | 7:31 am
    Cover of Depeche Mode Danny Meyer, of restaurant fame, and Michael Kors, fashion guru, were interviewed in the New York Times. When you have the time, read the entire fascinating article. But for now, let me quote one section of their (condensed) responses, which has particular relevance for us creative types. MK: I have to make time to daydream and change my eye.DM: Change your eye? I like that. What does it mean?MK: Mrs. (Diana) Vreeland was right: “The eye must travel.” You have to see something different, even if it’s just finding a new way to walk home. Or taking an extra day on a…
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    Seth Godin's Blog on marketing, tribes and respect

  • Avoiding S-curve error

    Seth Godin
    17 Sep 2014 | 2:00 am
    The future is bumpy. It comes in spurts, and then it pauses. It's tempting to connect two dots and draw a line to figure out where the third dot is going to be.  In the long run, that's a smart way to go. For example, if we look at the cost per transistor in 1970 and again today, we can make a pretty smart guess about where it's going in the future. But we won't get there in a straight line. Consider this graph (from this must-read article): If you connected the first two red dots (1885 and 1925), your prediction for dynamic range today would be have been way off, far too low. If you…
  • People who like this stuff...

    Seth Godin
    16 Sep 2014 | 2:00 am
    like this stuff. When you work in a genre (any genre), break all the rules at your own peril. Sure, you need to break some rules, need to do something worth talking about. But please understand who the work is for. If it's for people outside the genre, you have a lot of evangelizing to do. And if it's for those that are already in it, you can't push too far, because they like the genre. That's why they're here. Those who have walked away probably aren't just waiting around for you to fix it. Those who have never been don't think the genre has a problem they need solved. Blue sky thinking…
  • The most important thing

    Seth Godin
    15 Sep 2014 | 2:00 am
    The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps it will be the most urgent thing. Or the easiest. In fact, the most important thing probably isn't even on your agenda.        
  • Without a keyboard

    Seth Godin
    14 Sep 2014 | 2:12 am
    When the masses only connect to the net without a keyboard, who will be left to change the world? It is possible but unlikely that someone will write a great novel on a tablet. You can't create the spreadsheet that changes an industry on a smart phone. And professional programmers don't sit down to do their programming with a swipe. Many people are quietly giving away one of the most powerful tools ever created—the ability to craft and spread revolutionary ideas. Coding, writing, persuading, calculating—they still matter. Yes, of course the media that's being created on the spot, the…
  • Law and order

    Seth Godin
    13 Sep 2014 | 2:26 am
    At some point, the world (the project, the moment) becomes so chaotic or dangerous that we sacrifice law in exchange for order. The question is: when. When is it time to declare martial law? (or your version of it) When do you abandon your project plan because the boss is hysterical? When do you go off the long-term, drip-by-drip approach to growth because cash flow is tight? When do you suspend one set of valued principles in order to preserve the thing you set out to build in the first place? When Richard Nixon was at his most megalomaniacal, he was willing to suspend any law in his way to…
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    Ogilvy Blog Aggregator

  • Firefighting at Sony

    17 Sep 2014 | 3:07 am
    ‘The Amazing Spider-Man 2′ made a cool $700m+ at the global box office. Elsewhere the news for Sony was less rosy. We’ve written about Sony multiple times over the years, rarely in a good light. A parody Twitter account of the company’s CEO, Kazuo Hirai, often makes for entertaining reading. The company can’t seem to catch a break.  Its latest financial results, released today, warned of a $2.2bn loss for the financial year, the sixth loss in seven years. For the first time since 1958, the company will not pay a dividend. Much of the blame fell to the ailing…
  • How to Pitch Social To A Public Park

    17 Sep 2014 | 2:52 am
    Written by Jen Chae, Social@Ogilvy  HK   How would you pitch a public park? I was sitting on a park bench in the heart of Hong Kong when my social-centric mind decided to practice pitching. No, not the type of “pitching” you’d normally see at a park – but envisioning the park as a potential client and thinking how I would go about putting together a proposal. Random, I know, but pitching to a park is actually a perfect hypothetical example. It just goes to show there’s always a reason to pitch social, even if it isn’t obvious at first. If something as unexpected as a public…
  • New Media Favs #1: BBC World Service

    15 Sep 2014 | 4:33 am
    Remember when the term “new media’ referred to CD-ROMs and such. I made quite of few of those and remember the term being applied to this new form of interactive media. A few chapters later – the Internet, social media and the shrinking newspaper industry – and new media can be applied to those media companies that are transforming. I remain sensitive to the pain of news media businesses – especially those that grew up inside newspapers. Still, I am excited about new models of journalism that are coming out of all that. Following Neiman Lab helps in discovering many of these new…
  • IBM P4SC – Un laboratoire d’idées sur les réseaux sociaux pour co-créer des villes plus intelligentes

    15 Sep 2014 | 2:58 am
      Certaines idées changent le monde. Encore faut-il les faire connaître: auprès de ses concitoyens et auprès des élus. Dans le cadre de son programme Smarter Planet, IBM a créé « People for Smarter Cities », un espace d’échanges d’idées entre citoyens et élus. Source d’inspiration pour inventer et promouvoir la ville de demain,people4smartercities. com recense les idées les plus novatrices à travers le monde. Les solutions IBM s’inscrivent ainsi dans un contexte plus large. L’équipe « contenus » d’Ogilvy PR produit trois…
  • Netflix à la française – Musings on an empire

    14 Sep 2014 | 4:30 am
    A recent essay for Foreign Affairs, “The State of the State”, criticises Western governments for failing to innovate. The authors make an unfavourable comparison with China, which, though still autocratic in nature, has at least looked abroad for ways to make the state work better (if only in a necessarily limited scope). One doesn’t need to look much farther than France to see what happens when the state fails to innovate. President Hollande has done his very best to inculcate a backward ideology of indolence among its workers, but the negative effects of over-regulation…
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  • A Return (to blogging) (
    8 Sep 2014 | 6:06 pm
    Somewhere over the course of the last few years I found myself writing and blogging less and less. I am not sure why this is but I wanted to change all that. So much has changed and transpired that I think I became paralyzed with the fear of having to “catch up” on all that I missed covering. One thing that has remained constant has been my system of tagging things that I would like to one day write about, and drafting the outlines or beginnings of posts via mobile. This system has left with me with a graveyard of links and half started posts that never saw the light of day. On…
  • New Time Warner Cable Speeds for NYC (
    30 Jun 2014 | 6:15 am
    I got an unexpected email from Time Warner recently stating that they were changing  Internet speeds for all subscribers.  If you have the latest cable modem, you simply need to call to activate the new speeds, and if not, they send you new hardware (and a box to return your old modem) – which is what I had to do.  This is interesting to me on a few fronts.  First, this seems like interesting timing given the recent customer complaints against Time Warner.  It also happens to be during the TWC Comcast merger time period which many do not seem to understand. Finally, that this all…
  • Thoughts on Facebook Slingshot (
    18 Jun 2014 | 11:09 am
    (cross posted to Medium to see what happens) Yesterday Facebook put out their latest app about temporal photos and video with the launch of Slingshot. At it’s core, it’s a photo and video messaging tool that lets you very easily create content to share with friends. However there are a few interesting things that are notable about a new app from Facebook. Facebook is not required. Upon signing up for Slingshot you are greeted with a prompt to enter your mobile number, confirmed with a code, then on to create a new username. Noticeably missing from this process is an easy signup with…
  • Personal Finance Tracking Apps (
    25 Apr 2014 | 5:14 am
    I recently read the NYTimes writeup of a ton of personal finance tracking apps and wanted to share my own thoughts. My conclusion is that there are a ton of apps out there, all take a ton of work, and none do the job quite right. This is a big opportunity as these apps can look at your personal spending habits, see SKU level data, and piece together very interesting demographics about a person.  There are lots of advertising opportunities surrounding this data, up selling to other products, and of course managing the funds someone has. Looking at my “Finance” apps folder it seems…
  • Getting to the bottom of the funnel (
    23 Apr 2014 | 5:22 am
    I have been interviewing a number of candidates for different roles within Foursquare which have resulted in some very interesting conversations.  One of the things I do at the end of every interview is leave time for folks to ask questions.  One of the most common questions I get is “why did you join foursquare?” (or some variation).  I have gotten into some great conversations around my answer and I thought it was worth writing about here. To answer the question properly I walk folks through my previous roles and what motivated me to change jobs in the first place. When I…
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  • What will your verse be? #theworldneedsart #artneedsyou

    28 Aug 2014 | 11:08 am
    The non-profit organization Art as Action means a LOT to me. I've been on the board for 2 years and counting. While I don't perform, my daughter and granddaughter do. They embody the concept of Artivism, which is to perform in support of community, to share something bigger than the individual. This organization is focused on people, and the concept that art is fundamentally a part of the human condition. We believe: the world needs ART. Art needs YOU See below: ART as ACTION nurtures & cultivates a wide range of Artivists including:  People with Parkinson's Disease who uncover their…
  • STOP Making These Writing Mistakes

    25 Aug 2014 | 4:30 am
    Post by Blog Manager Robbi Hess Oh the misteaks we've scene! (Please tell me you see the mistakes in that prior sentence!) I'm not certain whether it's the texting generation or pure laziness, but the mistakes I see in the daily missives I receive make me cringe -- especially when they come from #womenofdistinction for whom I have great respect. Here are five mistakes you should be aware of and eradicate from your writing: You type and then simply hit, "send." Whoops, did you even give your email a once-over? If you haven't had enough coffee before you hit reply all you may be sending along a…
  • #nevergiveup #womanofdistinction Woman of Distinction

    21 Aug 2014 | 11:17 am
    Yes I have tattoos. Yes I am pursuing my dreams of becoming a model... I have been told on several occasions that everything about me is perfect for modeling if only I didn't have those tattoos ... I've honestly thought about removing them to advance ... I have put each and every one of these beautiful tattoos on my body for a reason. Most of them are reminders ... visual tokens that show me how far I have come in this life ... I have spent years perfecting the art of loving myself fully and I have decided to not comprise who i am because my style doesn't for into the category mold of…
  • #WomenofWIPIN - Women in the Pet Industry Rock!

    18 Aug 2014 | 9:15 am
    by Yvonne DiVita The women of WIPIN rock big time! WIPIN is Women in the Pet Industry. I am a member. A proud member. This past weekend I experienced such profound acceptance by a large group of business women, it made me glad to be alive. Over and over, at the WIPIN conference in Portland, OR, women were saying, "Everyone here is so friendly! I am amazed by how giving they all are!" That's the catch-phrase of the weekend... Giving. The conference itself was about Growing. But we don't grow until we GIVE, isn't that true? Each woman brought a unique set of ideas with her. Each woman was an…
  • Creating Fresh Website And Blog Content: 3 Ways

    18 Aug 2014 | 4:00 am
    Post by Blog Manager Robbi Hess Does the idea of the "blank screen" make you cringe? It does for many entrepreneurs. After all, you're an expert in your business niche and that niche may not be writing. If you endeavor to write your own blog posts, here are three ways you can create content that will intrigue and enchant your readers: Use photos podcasts or video. As many blog sites to, host a "Wordless" day. As in a "Wordless Wednesday" in which you ask your readers to simply submit a photo under a stated theme. "Relaxation at home" for example could prompt your readers to send photos of…
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    David Meerman Scott - Web Ink Now

  • How OPEN Cycle communicates relentless simplicity to customers

    David Meerman Scott
    17 Sep 2014 | 12:57 am
    OPEN Cycle, a company building an extremely lightweight and strong mountain bike, was founded in 2011 as a completely open company taking advantage of the new communication tools that I frequently write and speak about. As a brand-new company, the founders were able to create an organization completely around their vision of the company’s character and then set a goal to communicate that directly to the marketplace. OPEN’s greatest assets are the fantastic engineering that goes into creating the best mountain bikes in the world, and the stories they convey to their customers about…
  • Blog redesign on the HubSpot marketing platform

    David Meerman Scott
    15 Sep 2014 | 9:09 am
    One of the great things about Web content is that you can constantly change and improve it. I’ve just redesigned my blog, focusing on a cleaner and easier to read look. HubSpot marketing platform
  • My Best Business Advice for College Students

    David Meerman Scott
    10 Sep 2014 | 6:43 pm
    It is the beginning of another academic year in the USA and many other parts of the world. University students who are entering their third or fourth years are planning for that first job out of school. So I thought it a perfect time to share a video interview I did last year on Behind the Brand TV with Bryan Elliott. Bryan and I discussed what university students can do now to stand out in the future job market. This advice isn’t just for those in their final year. In fact it is more important for those starting their university education.
  • Creating Ridiculously Good Content the Ann Handley way

    David Meerman Scott
    10 Sep 2014 | 6:42 pm
    The very clever Ann Handley has a new book due out in the next few days. I’ve seen an early copy and it is terrific. Everybody Writes is your go-to guide to creating ridiculously good content to market you and your business. With wisdom and an infective wittiness, Ann shows you how to take your writing from awkward or awful to electric or elegant. She’s your favorite teacher, cracking you up while her tough love gets you to do the work to improve.
  • Video Interview with HubSpot CEO Brian Halligan about Inbound Marketing 2.0

    David Meerman Scott
    4 Sep 2014 | 6:22 am
    The revised and updated second edition of the modern marketing classic Inbound Marketing: Attract, Engage, and Delight Customers Online by HubSpot co-founders Brian Halligan and Dharmesh Shah releases this week.
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    Online Marketing Blog - TopRank®

  • How to Make B2B Marketing Stories Bigger With Social Media Microcontent

    Nick Ehrenberg
    17 Sep 2014 | 4:03 am
    Storytelling is a fundamentally human experience. We love to tell stories, ranging from whimsical fantasy to tense political thrillers. Some psychologists believe storytelling is actually necessary for human survival — we are hard-wired to respond to compelling narratives. Storytelling is frequently cited as a best practice for content marketers, but what happens when your publishing space is limited? B2B social media marketers only have enough space for 1-2 sentences per post, so how can they tell a story with such little space? When it comes to effective B2B social storytelling,…
  • A Writer’s Guide: Calls to Action – Tips Inspired by Tweets from Content Marketing World

    Andy Thomson
    15 Sep 2014 | 7:51 pm
    Note from Lee: Please welcome Andy Thomson from TopRank in his first post to Online Marketing Blog: In managing the content marketing for a brand, you have to focus on the bottom line. You have to push sales to help you reach growth goals for the business. But in reality, most people who encounter your brand (especially in B2B) aren’t going to buy right away. The sales funnel has to attract, engage and convert people in a way that makes sense for them. As content creators and marketers, knowing how and when to use calls to action to move prospective customers from awareness to purchase…
  • Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – Interview with Ann Handley

    Lee Odden
    15 Sep 2014 | 7:18 am
    The bell has rung and class is in session. The topic? Creating content. In particular, ridiculously good content. Your professor for this essential business skill is none other than Ann Handley, Chief Content Officer of MarketingProfs, the largest marketing community on the web. During the incredibly busy week that was Content Marketing World, Ann took the time to exceed my expectations (once again) and shine her bright light of wisdom on the power of good writing. In business and in life, writing is an essential part of communications – no matter how digital, virtual and science…
  • Online Marketing News: Most Popular Acronyms LOL, Most Social Isn’t Engaging, Twitter CEO Does Some Explaining

    Ben Brausen
    12 Sep 2014 | 3:45 am
    Twitter ‘Buy’ Button Launches (Alongside New Twitter Commerce T&Cs) - We’ve been tracking the rumours for a while and now, finally, Twitter’s ‘Buy’ button has launched, and with it some new Twitter commerce terms and conditions. AllTwitter Display Grabs Larger Share of Rapidly Growing Global Mobile Ad Spend - Global mobile advertising revenues almost doubled from $10.1 billion in 2012 to $19.3 billion in 2013, details a new report [pdf] from the Interactive Advertising Bureau (IAB) and IHS. While search remained the dominant revenue format, its share of total revenues remained…
  • Creating Content That Drives Revenue: Jason Miller and Shafqat Islam

    Jesse Pickrain
    11 Sep 2014 | 2:26 pm
    It’s another packed house in the ROI track with LinkedIn’s Jason Miller and NewsCred’s Shafqat Islam taking the stage after Shane Snow’s inspiring session. The duo did not disappoint. When it was over, the gentleman seated behind me said, “that was the best presentation I’ve seen yet.” The gentleman next to him concurred. Shafqat kicked it off with a fantastic segue from Shane Snow’s Che Guevara story, telling the crowd about the Che poster he proudly displayed on his wall when he was younger. He then cited the following George Bernard Shaw…
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    Ads of the World™

  • SCANA Energy: Cool dad

    16 Sep 2014 | 3:33 pm
    Advertising Agency: JWT, Atlanta, USA Chief Creative Officer: Perry Fair Associate Creative Directors: Deb Dewitt, Matt Genne Group Account Director: Mary Margaret Connell Account Supervisor: Robyn Singer Director of Integrated Production: Peter Blitzer Producer: Sheryl Jessing Production Company: Untitled Editorial: Beast VFX: Method Studios Published: September 2014
  • Choose

    16 Sep 2014 | 3:29 pm
    Advertising Agency: WCRS, London, UK Creative Director: Chris Ringsell Creatives: Katy Hopkins, Steve Hawthorne Agency Producer: Louise Bonnar Account Handling: Emma Marsland, Kevin Smith Planning: Elisa Edmonds Media Agency: M2M Production Company: Blink Director: Jonathan Herman Producer: Georgina Fillimore Editor: Tim Thornton-Allan / Marshall Street Editors Post-Production: Hani AlYousif / Filament Audio: Will Cohen / Soho Square Sound
  • Jodi Lee Foundation: The less we'll see of bowel cancer

    16 Sep 2014 | 2:16 pm
    Advertising Agency: AJF Partnership, Melbourne, Australia Director: Pete Baker / The Glue Society Executive Creative Director: Andrew Foote Creative Director / Copywriter: Michael Skarbek Creative Director / Art Director: George Freckleton Producer: Josh Mullens Production company: Will O'Rourke Executive Producer: Michael Ritchie Planner: Brigitte Bayard DoP: Rob Marsh Head of Broadcast: Roz Ruwhiu Planner: Lucy Cochran Editing Company: The Editors Editor: Laurence van Camp Composer: Paul Ruske Music Studio: Final Sound Production Company Art Director: Gus Smith Production Manager: Melanie…
  • BMW Sailing Academy: The road

    16 Sep 2014 | 1:29 pm
    Advertising Agency: Y&R, Lisbon, Portugal Executive Creative Director / Creative Director: Pedro Ferreira Creative Director / Copywriter: Judite Mota Art Director: Luis Moreira Producer: Jana Villas Boas Photographer / Retoucher: Studio Nuts
  • Emirates Airlines Recruitment: Sydney

    16 Sep 2014 | 1:23 pm
    Don't let the world pass you by. Advertising Agency: dv8, UAE Creative: David Brook
  • add this feed to my.Alltop - all the adnews not fit to print

  • Nordstrom "Cardboard Box" (2014) :30 (Canada)

    16 Sep 2014 | 3:04 pm
    When you were young, a cardboard box held a a million imaginative uses inside. All you needed was some paper, some flashlights, some magic markers, and the world was yours. Country:  United States Commercials:  Fashion Read more about Nordstrom "Cardboard Box" (2014) :30 (Canada) Add new comment
  • Nordstrom "Cake" (2014) :30 (Canada)

    16 Sep 2014 | 2:52 pm
    When you were young you wanted the greatest piece of cake ever. Now you've replaced the cake with shoes. Which are more expensive, but less prone to being banned. Anyone? no? Country:  Canada Commercials:  Fashion Read more about Nordstrom "Cake" (2014) :30 (Canada) Add new comment
  • Howling Music Launches Office in London with Grammy-Winning Producer David Hentschel

    16 Sep 2014 | 11:09 am
    NASHVILLE—Howling Music, a Nashville-based provider of original music for advertising, has opened an office in London in collaboration with Grammy-winning music producer, engineer and composer David Hentschel, known for his work with such artists as Elton John, Genesis and The Yellowjackets. Adland:  announcement Read more about Howling Music Launches Office in London with Grammy-Winning Producer David Hentschel Add new comment
  • Director Nick Losq Joins Bully Pictures

    16 Sep 2014 | 10:26 am
    Director Nick Losq, whose work combines humor and natural performances with cutting-edge visual effects, has joined Bully Pictures for advertising projects. Losq has already completed several assignments through Bully. They include a multi-spot package for Radio Shack and GSD&M, Austin, related to this year’s World Cup competition, and a campaign for Tribe Hummus through New York agency DeVito Verdi. Adland:  announcement Read more about Director Nick Losq Joins Bully Pictures Add new comment
  • Expedia "Safari" (2014) 1:00 (USA)

    15 Sep 2014 | 3:33 pm
    How many safari stuffed animals does it take for you to take a safari with your daughter? I don't know, because the camera cleverly never shows the entire windowsill during this cute spot. Country:  United States Commercials:  Transport & Travel Read more about Expedia "Safari" (2014) 1:00 (USA) Add new comment
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    Marketing & Strategy Innovation blog

  • The Perfect Daily Routine, Landing Page Secrets, More – Roger’s Picks

    14 Sep 2014 | 12:25 am
    We usually avoid brain diagrams here at Neuromarketing, but Neil Patel (neilpatel) not only gives you a brain map but tells you how to target each major area with different kinds of content. Get the scoop in How Your Landing Page Can Connect With Every Area Of The Human Brain. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Roger Dooleyneuromarketingbrainweb resourcespsychologyneuroscience
  • Don’t Embrace Failure, Transcend It

    14 Sep 2014 | 12:10 am
    “Fail fast, fail cheap, fail often,” has become a mantra for the digital age. Stodgy old dinosaurs may be afraid of failure, but it doesn’t bother the new breed of entrepreneurs. They can start-up, shut down and start-up again. Venture investors, for their part, are looking for just one or two big wins out of ten. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Greg Satellfailuretechnologydata analysis
  • What Does It Take To Generate “Total Customer Satisfaction”?

    13 Sep 2014 | 1:34 pm
    Let’s assume that you are a member of the leadership team for your organisation. Circumstances are such that you decide that your organisation needs to focus on customers and generate “total customer satisfaction” on the assumption that satisfied customers buy more of your stuff at higher prices thus generating higher profits. How would you go about it? What approach would you take? Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: customer satisfactionorganisational behaviourorganisational changeMaz Iqbal
  • Failed CurrentC

    10 Sep 2014 | 11:13 pm
    According to an article in NFC World about MCX’s mobile wallet (to be named CurrentC): “Consumers will benefit from using CurrentC in four main ways: 1) Save money with valuable coupons and offers; 2) Earn rewards from participating merchant loyalty programs; 3) Pay simply; and 4) A more secure way to pay.” Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Ron Shevlinfinancial servicesconsumer needspaymentcoupons
  • 5 Things Marketers Should Know But Usually Don’t

    10 Sep 2014 | 11:04 pm
    Marketing is often confused with promotion, but it’s more than that. As Peter Drucker put it, “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” In truth, marketing is about insights more than anything else. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Greg Satellmarketingloyaltyinfluentialsengagementvalue creationattention
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    mobileStorm » Digital Marketing Blog

  • Engaging Female Millennials: Remember Diversity, Inspiration, Idealism

    Mobile Marketer
    17 Sep 2014 | 6:00 am
    Millennial aged women in the U.S. constitute a large group of females that are difficult to characterize. According to eMarketer, “For one thing, the age range covers those still in high school all the way through women approaching their mid-30s. And they are a more ethnically diverse generation than any that has come before.” A new eMarketer report, “Millennial Women: How Their Social Network Usage, Shopping Habits, and Personal Finances Add Up” makes strides toward understanding this cohort. In tandem with release of the report, eMarketer staffers interviewed executives at a…
  • Why Digital Marketers May Want to Make Video a Higher Priority

    Mobile Marketer
    16 Sep 2014 | 6:00 am
    Deploying video in a mobile or digital marketing campaign is nothing new, yet the frequency and proficiency of video marketing efforts pale in comparison to the enthusiastic boom in mobile video consumption observed across the global landscape in recent years. Yesterday, Ooyala’s Q2 2014 Global Video Index Report revealed that mobile consumption exceeded 25% of all online viewing in the second quarter of this year. Even more impressive, the data shows, is that over the past two years, mobile views increased by more than 400% “Cisco recently forecast that video traffic could make…
  • Report: The British Brand Spam Epidemic is Out of Control

    Mobile Marketer
    15 Sep 2014 | 6:00 am
    British brand marketers are pushing British consumers to the edge of their sanity. According to freshly published reports from across the pond, brand spam is out of control in the U.K. Of the roughly 11 billion emails presently unopened in British inboxes, we’re told that at least half are from brands. John Fleming, Webtrends Marketing Director EMEA & APAC, is quoted by Econsultancy in an effort to explain the phenomenon. “One of the key reasons Brits are ignoring these emails is irrelevancy,” Fleming asserts. “While they’ve signed up to receive updates from brands,…
  • How to Pick the Right Social Media Platform for Your Business

    Mobile Marketer
    11 Sep 2014 | 6:00 am
    Thousands of businesses across the United States today are counting on social media to bolster their brand’s visibility and engage with consumers in a highly personal, and relevant way. Unfortunately, even if your business is doing “everything right” and completely by the book for effective Facebook marketing, for example, that still doesn’t mean Facebook is the best social media platform for your business. So how can you assess which social media channel is the “right one” given your unique needs, customers, and marketing objectives? A new infographic from…
  • Global Mobile Cloud Apps and Services Growing Steadily

    Mobile Marketer
    10 Sep 2014 | 6:00 am
    Mobile phone users are on their smartphones for social media, navigation, video, retail, and music apps. Social media is the most popular with larger screens users, followed by navigation, video, retail, and music. Last year, Forrester Research’s annual report predicted that mobile software and mobile apps are destined to grow as consumers are now more inclined to tablets and the rise in mobility has led to noteworthy developments in the cloud. Now, a new report from found that the hybrid cloud market is expected to reach $79.54 billion by 2018 at a compound annual…
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    Service Untitled

  • A New Chapter for Service Untitled

    8 Sep 2014 | 7:25 am
    I started Service Untitled way back in April 2006 to document my experiences running customer service teams at a variety of quickly growing companies. I wanted to learn from others and share what I had learned myself. As it turns out, running customer service at quickly growing companies took up a lot of time and as I continued to get busier in my “day jobs,” I had less time to blog. My mom (who readers know as Cheryl) took over most of the regular blogging in January 2010, with me continuing to contribute every now and then. Since then, she has gotten busier with her…
  • Can Facebook emotionally manipulate customer service?

    2 Jul 2014 | 7:59 am
    The emotional manipulation factor has been all abuzz this past week after the published results of a January 2012 subliminal study by Facebook was revealed in the Proceedings of the National Academy of Sciences. In case you haven’t heard about it, or rather if the study was condoned by anyone in the field of ethical behaviors and studies, Cornell University and Facebook manipulated the thoughts of 700,000 Facebook users. So what did they do? In a week long “social experiment,” the News Feed content was changed. Some Facebook users were presented with happy and positive…
  • Do consumers who spend more get better service?

    6 May 2014 | 10:31 am
    While we are all taught to make our customers our priority in business, do we as a rule offer the same service to the consumer who only frequents our store during the holiday buying season, or do we make exceptions and bend further to the left or to the right when it comes to mitigating bad customer experiences depending on the customer or how much they have spent? If we listen carefully, we learn what our customers need because they will tell us either directly or indirectly, and in order to engage new customers, we often depend on word of mouth and our reputations. No matter how great our…
  • Budget cuts for the IRS result in unreliable customer service

    28 Apr 2014 | 11:19 am
    Tax season is finally over, and those economic gray hairs have been remanded back to the colorists at our hair salons, but budget cuts continue to show a significant decline in the Internal Revenue Service to the American public. When Ben Franklin said, “The only certain things in life are death and taxes,” perhaps we are all entitled to a better level of public service; at least while we’re alive. The Government Accountability Office reports $900 million in costs have been cut from the IRS since 2010. Those budget adjustments have resulted in less personnel, less training,…
  • Maintaining customer loyalty in an impersonal digital world

    21 Apr 2014 | 8:26 am
    I’ve often thought that customer loyalty was all about making the customer the king by maintaining transparent ethical practices, sound policies, and impressive customer service. Technology, however and the busy retail world of the Internet brings more competition, more inventory, convenience, and cheaper prices. Shopaholics notoriously are in the constant search for the best prices and the best choices, so what is any retailer to do? After all, a business can’t survive on one visit per customer; then comes that uphill battle to gain repeat business. As we finally morph into the…
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    Toronto Marketing Blog: Published by Bekhor Management - Professional Practice Development

  • Cyclists, here's the greatest sticker!

    Toronto Marketing Blog
    15 Sep 2014 | 6:53 am
    We're going off topic today folks! I found this sticker on a bike path (sorry, I can't remember where but I will post an update when I see it again) and I HAD to stop and take a photo. I figured my fellow Toronto cyclists would appreciate this. The address is too small on the photo but I think it says As an aside (I guess the marketer in me has something to say after all!), if you use promotional materials for your practice, make sure the web link and other contact details are large enough for its many uses... intended and otherwise. - Sandra Bekhor,…
  • Getting creative with gift-giving at law firms

    Toronto Marketing Blog
    12 Sep 2014 | 12:24 pm
    I was recently interviewed by Grant Cameron at The Lawyers Weekly on memorable promotional products for law firms. The article spans the practical and the innovative.   Here is a short excerpt:Sandra Bekhor, president of Bekhor Management in Toronto, believes giveaways can enhance awareness and goodwill with prospective clients, employees and recruits, although it won’t sell an audience that’s not interested... In future, she notes, strategic giveaways might involve items with subliminal messaging such as earbuds from a firm that bills itself as a good listener, a…
  • Law firms - Craft the right message to stand out from crowd

    Toronto Marketing Blog
    11 Sep 2014 | 12:26 pm
    I was recently interviewed by Natalie Alcoba  at The Lawyers Weekly on crafting a branding message for law firms. In her article she demonstrates that the subject is somewhat controversial.   Here is a short excerpt from her article:Branding is as much an internal exercise as it is an external one, adds Bekhor. Often, however, companies will develop a logo and a tagline, only to have it “sit there.” She suggests a formal launch that explains to everyone in the office what the brand means. It is “more than just an FYI,” she notes, and should show people…
  • Turning strangers into clients: A social media roadmap for interior designers and architects

    Toronto Marketing Blog
    3 Sep 2014 | 6:46 am
    I will be delivering an accredited webinar for interior designers and architects, Turning Strangers into Clients: A Social Media Roadmap.  Here's an excerpt from the program:Social media is one of the most valuable and versatile practice development tools ever to be available to the A&D industry. And yet, its performance has ranged from inconsistent to disappointing.  Is it simply a roadmap that’s missing? This one-hour webinar explores a fresh perspective on leveraging social media - not for likes, tweets and shares - but rather for laser focused, goal oriented action.
  • Going bigger might not always be better - Expanding your law firm requires careful analysis

    Toronto Marketing Blog
    8 Jul 2014 | 2:46 pm
    We often use growth as a metaphor for success. But is it really?  Grant Cameron at The Lawyers Weekly takes a closer look at this very question, with his article 'Going bigger might not always be better', in which I was quoted. Here is a short excerpt:...“Whatever your goals are, make sure you are clear on them first before you make a decision about expansion and be honest with yourself about what those are,” Bekhor says. “You could blindly expand your firm, add three new lawyers, and at the end of the day you’re taking home the same salary or doing work that you don’t…
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    David Airey, graphic designer

  • OPENING, by Christopher Willits

    David Airey
    16 Sep 2014 | 11:31 am
    OPENING is a beautifully immersive audio visual recording by San Francisco-based Christopher Willits. “For years, I’ve imagined the work I do in music, photography, video/film, immersive audio and meditation all coming into one space. Sound and light can transform and inspire our imaginations. It can be used as a tool to awaken our consciousness.” “There are no actors or dialogue in this film. The audience and their perception is the main character, and everyone’s imagination is going to create some meaning that’s relevant to their own experience. My intention is to create…
  • Antisocial media marketing

    David Airey
    10 Sep 2014 | 11:31 am
    My Logo Design Love Facebook page has been “liked” more than 300,000 times, yet even the most popular newsfeed update (the photo album that’s screen-grabbed below) isn’t shown to everyone who has chosen to see what I share. That number at the bottom of the image is what I’m talking about — “127,104 people reached.” It’s not that the other 60 percent just weren’t using Facebook at the time. It’s that Facebook limits the reach in order to sell me the attention of the page’s supporters. Thing is, a reach of about 40 percent is now way…
  • Drone over Burning Man

    David Airey
    5 Sep 2014 | 1:31 pm
    Tycho Awake. A fitting track to pitch with footage of a drone over Burning Man. Filmed by Fest300 on a GoPro Hero 3+. I’ve never visited the “playa” but I think about it every time I see photos.
  • Hiiibrand Awards winners

    David Airey
    2 Sep 2014 | 12:45 pm
    Now into its fifth year, the latest Hiiibrand Awards winners were announced just before the summer. It was a pleasure to sit on the judging panel, and here are a few identities that stood out. I was particularly keen on this 2013 project for the children’s department in Copenhagen’s central library. It was designed by Hvass&Hannibal (visitors to Creative Review, Brand New, and The Fox is Black are likely to be familiar with it). Another playful one, created in 2013 for boda, a “forest garden kindergarten.” It was designed by Chengdu Ridunshe Culture & Communication.
  • Keep experimenting

    David Airey
    21 Aug 2014 | 3:36 am
    Here’s some good advice for job applicants from design business owner Drew de Soto. Grass letter by Newcastle-based design student Sarah Hanson “A lot of applicants I have interviewed have come from a myriad of backgrounds. Some have studied fine art, illustration, and on occasion even history. Whilst influence will kickstart their minds, experimentation will deliver creativity. But what do you show in your book? Well, show some experimentation. “Try to keep the results to one or two spreads per project. Don’t show thirty different ways of writing the same word in a different…
  • add this feed to my.Alltop - all the adnews not fit to print

  • Nordstrom "Cardboard Box" (2014) :30 (Canada)

    16 Sep 2014 | 3:04 pm
    When you were young, a cardboard box held a a million imaginative uses inside. All you needed was some paper, some flashlights, some magic markers, and the world was yours. Country:  United States Commercials:  Fashion Read more about Nordstrom "Cardboard Box" (2014) :30 (Canada) Add new comment
  • Nordstrom "Cake" (2014) :30 (Canada)

    16 Sep 2014 | 2:52 pm
    When you were young you wanted the greatest piece of cake ever. Now you've replaced the cake with shoes. Which are more expensive, but less prone to being banned. Anyone? no? Country:  Canada Commercials:  Fashion Read more about Nordstrom "Cake" (2014) :30 (Canada) Add new comment
  • Howling Music Launches Office in London with Grammy-Winning Producer David Hentschel

    16 Sep 2014 | 11:09 am
    NASHVILLE—Howling Music, a Nashville-based provider of original music for advertising, has opened an office in London in collaboration with Grammy-winning music producer, engineer and composer David Hentschel, known for his work with such artists as Elton John, Genesis and The Yellowjackets. Adland:  announcement Read more about Howling Music Launches Office in London with Grammy-Winning Producer David Hentschel Add new comment
  • Director Nick Losq Joins Bully Pictures

    16 Sep 2014 | 10:26 am
    Director Nick Losq, whose work combines humor and natural performances with cutting-edge visual effects, has joined Bully Pictures for advertising projects. Losq has already completed several assignments through Bully. They include a multi-spot package for Radio Shack and GSD&M, Austin, related to this year’s World Cup competition, and a campaign for Tribe Hummus through New York agency DeVito Verdi. Adland:  announcement Read more about Director Nick Losq Joins Bully Pictures Add new comment
  • Expedia "Safari" (2014) 1:00 (USA)

    15 Sep 2014 | 3:33 pm
    How many safari stuffed animals does it take for you to take a safari with your daughter? I don't know, because the camera cleverly never shows the entire windowsill during this cute spot. Country:  United States Commercials:  Transport & Travel Read more about Expedia "Safari" (2014) 1:00 (USA) Add new comment
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    Osocio Weblog

  • I dare you not to spend time staring at this WWF ad

    Tom Megginson
    17 Sep 2014 | 5:11 am
    The headline is, “In case you haven’t noticed, the lynx is back.” Click the image to see it full size (might be difficult on a smartphone). Author: Tom Megginson
  • Is this anti-FASD ad about love… or shame?

    Tom Megginson
    16 Sep 2014 | 6:59 am
    How can I criticize a social marketing campaign that’s trying to prevent a fetal alcohol spectrum disorders (FASD)? It’s certainly an important social cause. But so is treating women with respect. Bear with me here. I spotted this ad at my neighbourhood liquor store. Where I live, in Ontario, Canada, alcohol is sold by a government monopoly. As part of their corporate social responsibility, they host campaigns by various alcohol-related not-for-profit organizations. This one,, presents a simple message: FASD is 100% preventable, so just don’t drink any alcohol…
  • The Dancing Traffic Light

    Marc van Gurp
    16 Sep 2014 | 4:00 am
    Very smart from Smart, the car brand. The latest campaign is FOR, it is about positivity and urban mobility. Against something, it is the easy way. ‘FOR’ is an institution that can change the world. Nothing new here, it is one of the key factors of behaviour change. The dancing traffic light is an idea as simple as it can be it. It is the threshold of conscious and unconscious influencing. A technique which is usually more effective than a road safety campaign. That is the claim of the car brand, 81% more people stopped at the red light. Very smart. The campaign hashtag is…
  • HIV in five episodes: speak or ignore

    Marc van Gurp
    15 Sep 2014 | 12:40 pm
    This is a local HIV prevention campaign from Russia. Most campaigns in Russia are done on a federal level and it is very uncommon to do such things in city like Yekaterinburg, the forth largest city in the country. I think it is smart to do it this way, it brings the problem nearby and makes it readily identifiable and familiar. Which is enhanced by the lack of violent images in this campaign. And get it on the dining table literally. The main message is that HIV is a thing which harms all groups in society, no matter age or wealth. Agency Big Bag Films created a mini serie in five parts in…
  • EU-wide bodypaint action for a ban on deep-sea bottom trawling

    Marc van Gurp
    12 Sep 2014 | 12:00 pm
    Marine conservation non-profit BLOOM teamed up with LUSH this week to draw public attention to the plight of the remote deep waters of Europe. All LUSH shops across Europe host a campaign from 8 to 14 September about the destruction caused by deep-sea bottom trawling and to ask European governments to support a ban. You can sign the petition here. European Fisheries Ministers are currently discussing the reform of the EU deep-sea fishing regulation, in particular the proposed prohibition of the most destructive fishing gear: deep-sea bottom trawling. On September 10th, a live performance of…
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    Greg Verdino's Marketing Blog

  • My Next Move: Bridging London and NYC for The Digital Consultancy

    Greg Verdino
    16 Sep 2014 | 4:45 am
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
  • What You’ll Learn When You Learn To Code

    Greg Verdino
    21 Aug 2014 | 8:10 am
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Signs You Don’t Have a Strategy

    Greg Verdino
    14 Aug 2014 | 9:23 am
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
  • Taking the Long View of Near-Term Change

    Greg Verdino
    22 Jul 2014 | 10:14 am
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
  • Keynoting the 2014 IDEA E-Biz Forum

    Greg Verdino
    22 May 2014 | 12:37 pm
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
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    Servant of Chaos

  • 13 Trends in Online Communities

    Gavin Heaton
    14 Sep 2014 | 4:36 pm
    In July 2014, the folks over at GetSatisfaction surveyed professionals working in marketing, product development and support to understand their use of online communities. With more than 800 responses, the report reveals that, in many instances, companies are in the early stages of community building. Sixty-one percent of respondents have a customer community, and 33% of those had only been running for a year or less. An additional 25% had only been running their community less than two years. Over the last 2-3 years, there has been a growing awareness of the value of customer communities,…
  • Ready, Set, Startup at Muru-D. You’ve Just Got the Weekend

    Gavin Heaton
    12 Sep 2014 | 3:04 am
    Now that the dust has settled on the first intake of startups into the Muru-D incubator, the team are ramping up the next round of startups. But the thing is, you’ve now only got the weekend to apply. The startups who secure a spot at Muru-D benefit from six months of tailored support designed to get you ship shape: Bootcamp is a week long intensive that covers the basics Milestone mapping sets out the agreed reference points between your startup and Muru-D Mentoring is on-going and includes Telstra and external experts Networking focuses on getting your business investor ready It’s a…
  • Bye, Bye Buyosphere – A journey of disruption, disrupted

    Gavin Heaton
    9 Sep 2014 | 4:16 pm
    Focusing on the customer journey is never easy. After all, customers are fickle, transitory, loyal and contradictory. I am somebody’s customer. You are. We are all somebody’s customer. And being a customer is an emotional experience. We buy on whim, impulse or trigger. We may plan, research and save as long as we like, but decisions can be swayed by friends, connections, a good salesperson. Or even a lingering smell. But knowing this doesn’t make easy for businesses – even marketers don’t make it easy for marketers. With every click, interaction and purchase, with every review,…
  • Twitter Kills More of Its Darlings-Tweet Analytics for All

    Gavin Heaton
    28 Aug 2014 | 6:38 am
    In writing, you must kill your darlings. – William Faulkner Ever since my first reading, I have loved William Faulkner. His genius leapt through the page to punch the reader in the throat. And while this quote about murdering your darlings – your favourites, your supporters, your most dearly treasured – can truly be attributed to him is doubtful. But when it comes to creativity, there is a certain dramatic logic to it. After all, it’s easy to learn to love something that you have struggled to bring to life. And for the reader, that struggle – in the reading – is also…
  • Why Do People Leave Jobs?

    Gavin Heaton
    26 Aug 2014 | 3:52 pm
    When I begin working with clients I work to understand what their ambassadors think about them. I look to their customers and suppliers to get a sense of what is working and what is not. But there is no better source of insight than a company’s employees. These are the people who are actively engaging and promoting the company every day. They are the face of the brand and are – in many instances – the custodian of customer experience. If an employee is having a bad day, your brand is likely to feel the impact. This infographic from Bamboo HR is based on interviews with over 1000…
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  • Snickers and Johnny (Football) Manziel team up. And YouTube viewers cheer …

    Ryan Jones
    13 Sep 2014 | 3:51 am
    September is one of my favorite months.  (American) Football season kicks-off and the weather is generally great for BBQ and games. Snickers recently teamed up with social media star “Johnny Football” for a fun video that helped the brand perform well on YouTube over the past 31 days. Skittles may have had more views over the past 31 days, but Snickers dominated share of ratings (29% share) in the confectionery category on the back of strong engagement around the “Johnny JamBoogie” video.                     Snickers…
  • This chart shows how savvy brands are pulling away on social networks

    Ryan Jones
    9 May 2014 | 5:07 am
    Data Courtesy of eBench Astute observers of social media understand that social networks are governed by network effects. While studying category dynamics over at eBench, the team noticed an interesting trend happening across a variety of categories (Beauty, Prestige Autos, Food, etc.). Network effects predicted that brand leaders don’t just grow faster, they tend to pull away from the rest of the category on social networks.  Indeed, size explains a large amount of growth–up to 85% in socially mature categories. This means that today’s growth on a social network is in…
  • Grabbing those mobile ad dollars

    Ryan Jones
    20 Mar 2014 | 12:23 pm
    Mobile ad revenues are exploding… eMarketer’s latest numbers show a strong surge for mobile spending amongst advertisers.  You’ll notice that we have a clear two horse race between Facebook and Google for ad revenue share. Interestingly, Facebook is expected to take market share from Google in 2014.  And, we’re yet to feel the impact that Pinterest is going to have on overall market share once it fully launches its ad product. Indeed, Pinterest is set to make a significant dent in the mobile ad space over the next 2-3 years. With the rise of the visual web, industry…
  • Why getting spoofed just might be the best thing that can happen to a quality YouTube video

    Ryan Jones
    16 Jan 2014 | 2:10 am
    As marketing investment behind digital continues to grow and mature, we are starting to see some enjoyable branded YouTube “video wars” taking shape–even in more traditional categories like Prestige automotive.  Rarely have we seen auto rivals get this up close and personal as they battle it out in the digital marketing arena.       Just this fall, Mercedes-Benz launched a successful viral video featuring funky dancing chickens.  In its Prestige Automotive autumn 2013 digital review, eBench identified “Chicken” as the single best performing YouTube video in…
  • Facebook: Losing youngsters to mobile upstarts?

    Ryan Jones
    30 Nov 2013 | 4:56 am
    Today, The Drum reported that the widely popular Mobile Messaging service WhatsApp leapfrogged Facebook to become the leading mobile social messaging service. With the rise of Snapchat, WhatsApp, WeChat (China), Vine, and the continued popularity of Instagram in 2013, there has been speculation and discussion across the second-half of 2013 that Facebook is losing its Mojo with the young/hip crowd. For the first time Piper Jaffray’s initially launched its semi-annual report on the habits of American teens, Facebook lost its spot as the most important social network among teenagers. …
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    Experience: The Blog

  • Learn From Firms That Transformed In The Internet Era To Prepare for the Collaborative Era

    Augie Ray
    30 Aug 2014 | 12:20 pm
    "Those who cannot remember the past are condemned to repeat it."   - George Santayanaphoto credit: Hampton Roads Partnership via photopin ccIn my last post about the Collaborative Economy, we examined the companies that made mistakes at the beginning of the Internet era in order to learn what organizations can do differently today, at the beginning of the collaborative era. Many large companies were too confident in their existing brand strength and business models, so they did not see the need to innovate until new consumer behaviors were already diminishing revenue and income…
  • What Marketers CANNOT Learn From The #IceBucketChallenge

    Augie Ray
    22 Aug 2014 | 12:18 pm
    Credit: slgckgc via photopin ccI love internet memes, but I hate the way each one gets turned into fodder for advertising publications and agency bloggers to (try to) turn the event into a "teachable moment" for marketers. While a trend is hot, news sites and agencies strive to build more attention and traffic with a form of newsjacking, leveraging interest in a trending topic to create attention for themselves. Right now, this is happening with the Ice Bucket Challenge, with dozens of news, blog and LinkedIn posts telling marketers what they can learn from this meme. I do not agree…
  • New York Times Admits Its Native Advertising Violates FTC Rules

    Augie Ray
    15 Aug 2014 | 8:14 am
    Photo Credit: Me!Two weeks ago, John Oliver's bit on Native Advertising went viral--at least in marketing circles--but it was hardly the most disturbing thing to be published that week on the alarming and growing practice of sponsored content in mainstream media. While I enjoyed the humorous (and accurate) critique on Oliver's "Last Week Tonight," featured an even more troublesome item, entitled "New York Times Tones Down Labeling on Its Sponsored Posts."The New York Times, long considered a U.S. national "newspaper of record" due to its professional ethics and reporting…
  • The Innovation Imperative: Customer Loyalty Won't Save Your Company From the Collaborative Economy

    Augie Ray
    10 Aug 2014 | 12:44 pm
    “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”                                       ― Peter F. DruckerOne of the mistakes that successful companies make when faced with profound change in the business environment is to believe that their loyal customers will stay loyal, both to the brand and traditional business…
  • New (and Very Old) Consumer Attitudes Support Rapid Growth in the Collaborative Economy

    Augie Ray
    4 Aug 2014 | 6:51 am
    Many people assume that the sharing or collaborative economy is something new and innovative, and as a result, it is subject to caution and skepticism, but is this really the case? I often wonder if people considered today's burgeoning collaborative economy models in a historical context, might their caution and skepticism be lessened? Airbnb, LendingClub and Zipcar are new, but the collaborative economy is not; in fact, when considered in a historic context, it is not collective consumption that is new but the idea of private ownership and individual consumption that are quite recent…
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    The Future Buzz

  • How Audio Branding Simplifies A Brand’s Communications

    Guest Author
    11 Sep 2014 | 1:50 pm
    The following is a guest post from Future Buzz community member Colleen Fahey.One of the difficulties of managing a brand’s content (and overall) strategy is making sure that, despite the various messages and methods used, all efforts consistently reflect well on the brand — providing an opportunity to create coherence and meaning in a distinctive way.As new communication channels are developing and current channels are evolving, marketers need to gain consistency across all mediums and customer touch points more than ever.Add in the fact many new touch-points are audio-enabled,…
  • Who Actually Still Watches TV? The Old

    Adam Singer
    8 Sep 2014 | 9:02 am
    One trend that I continue to share is the decline (and IMO inevitable death) of cable TV and the dumb pipe overall. It is obsolete technology that lives on purely due to habitual behavior of some. It’s also in many ways a tax on the tech illiterate (a monetary and perhaps more importantly time tax).So we already know millennials don’t watch TV. But clearly some still do as we still see the churn of cliché reality garbage, manic 24 news cycles and formulaic dramas / sitcoms unceremoniously pumped out via aging infrastructure.It all begs the question: who still squanders…
  • Six Measurement Practices PR Pros Can Borrow From Marketers

    Guest Author
    20 Aug 2014 | 11:53 am
    The following is a guest post from Future Buzz community member Heidi Sullivan.Way before “PR” or “marketing” came to be, humans were doing something both disciplines hold (or claim to hold) dear: telling stories. So if telling stories is core to what we do, – and it is, as we tell our brands’ or clients’ stories to improve awareness, reputation and, ultimately, the bottom line – why is it that PR pros seem to have such a hard time securing the budget to do just that?Two words (and I’ll give you a hint, I’ve already used them): the bottom line. OK, fine, that’s three…
  • Today’s Chinese Customer: Living at the Speed of Light

    Guest Author
    19 Aug 2014 | 8:40 am
    The following is a guest post from Future Buzz community member Ernie Diaz.Confusion reigns around the question of engaging today’s Chinese consumer. The question holds lucrative promise for those who can answer it, as China’s Internet economy is rivaling America’s in terms of scope, and eclipsing the West’s in terms of growth.Thus the classic marketing approach in China, taken by both native and foreign organizations, treats the Chinese as consumers first. The result has been the same media-saturated, mind-numbing environment we have in the West: jingles, neon logos, photo-shopped…
  • A New PR Resource For Search Visibility & Measurement

    Guest Author
    30 Jul 2014 | 1:49 pm
    The following is a guest post from Future Buzz community member Rebekah Iliff.In many ways, PR is still run the way it was in web 1.0: very very far behind the times. But we are making progress as more entrepreneurs and investors see PR as a wide-open opportunity – especially in terms of technological innovation.Beyond all of the various technologies that enable PR to streamline activities and take a more “programmatic” approach to campaigns, the PR role is shifting to include content marketing, social, native advertising, and in many cases SEO strategy. In other words, anything that…
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    Damn, I Wish I'd Thought of That!

  • Kate Alini on BMW’s super-fan surprise and delight social media campaign

    Andy Sernovitz
    16 Sep 2014 | 10:00 am
    This is a post from my company,’s blog. Check it out for more profiles and stories about the people running social at really big brands. BMW Social Media and Emerging Technologies Manager Kate Alini sat down with us to talk about an amazing case study she presented at our Member Meeting in Dallas. We’re proud to have had Kate as a member since 2013. For all of the loyal fans and fanatics big brand carmakers enjoy, they also have their fair share of criticism and skepticism — sometimes from those die-hard fans. That was what BMW faced as they prepared to…
  • Your problem is the simplest thing

    Andy Sernovitz
    16 Sep 2014 | 7:00 am
    Webcam doesn’t work. Could be the drivers, sound card, software conflict, cables. Hours of troubleshooting. (And once you start messing with setting and software, you’re causing new problems. Or maybe it’s this cute (but crappy) USB hub. Lesson: Always check the simplest thing first.
  • When is the wrapping better than the gift?

    Andy Sernovitz
    15 Sep 2014 | 7:00 am
    Amazon gift cards come in this great metal gift box. Same gift card, much more impressive gift. Bonus for Amazon if the recipient saves the box and thinks about Amazon every time they use it. Presentation and packaging matters when your stuff is just like your competitor’s stuff. Change the game by changing how it’s delivered. It’s sometimes the easiest way to stand out without reinventing everything.
  • Check it out: Do a lot of people do this?

    Andy Sernovitz
    14 Sep 2014 | 7:00 am
    There probably aren’t many repeat offenders.
  • Video: How Southwest Airlines’ employees start meaningful word of mouth conversations

    Andy Sernovitz
    12 Sep 2014 | 7:00 am
    This is a post from our project. Check it out for more great word of mouth marketing tips like this every day. If you fly with Southwest Airlines, you might not be surprised to see singing flight attendants or a cookie cake when your flight arrives. In fact, you may have already seen this viral video of a flight attendant firing off jokes during her entire safety briefing. Southwest Airlines is known for fun and friendly stunts like these because they’re dedicated to making memorable customer experiences. To do it, Christi McNeill, Social and Public Relations Lead, says…
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    The FastSpring E-Commerce Blog

  • FastSpring Ranked in Software Magazine’s “Top 500”

    4 Sep 2014 | 9:49 am
    Software Magazine Ranks FastSpring as one of the World’s Largest Software Companies SANTA BARBARA, CA—September 1, 2014: FastSpring, a software industry leader offering a complete e-commerce solution for payments and subscriptions, is ranked for the first time in Software Magazine’s list of top 500 software companies. FastSpring landed at 444 in the Software 500, a revenue-based annual ranking of the world’s largest software and services suppliers, targeting medium to large enterprises, their IT professionals, software developers, and business managers involved in software and…
  • FastSpring Wins "Customer Service Department of the Year" Silver Stevie Award in 2014 International Business Awards

    19 Aug 2014 | 10:54 am
    Santa Barbara, CA—August 13, 2014—FastSpring was named the winner of a Silver Stevie® Award in the Customer Service Department of the Year category in The 11th Annual International Business Awards today. The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The 2014 IBAs received entries from more than 60 nations and territories. More than 3,500 nominations from organizations of all sizes and in…
  • FastSpring Wins “Customer Service Department of the Year” Silver Stevie Award

    25 Jun 2014 | 11:09 am
    Santa Barbara, CA– June 14, 2014 – FastSpring was presented with a Silver Stevie® Award in the Customer Service category in the 12th Annual American Business Awards in Chicago last night. The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. More than 3,300 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories.
  • SpringBoard Release Roundup: New Localization, Partner Reseller Stores, Support Articles

    17 Jun 2014 | 1:03 pm
    Welcome to our new format for SpringBoard platform release notes. Each month, we will publish a summary of public-facing release features and functionality in an expanded format. This format includes a highlight of a specific feature – in this case, our Reseller Partner Store functionality to help clients easily scale up reseller operations – that we feel has yet to receive a spotlight in our documentation or marketing communications. Also included is a roundup of recent or revised support articles, so you can find fresh items of interest to your business in our knowledge base. Release…
  • Are You Distributing Digital Games Online? 5 Things Your E-commerce Platform Must Have To Maximize Your Profits

    12 May 2014 | 7:00 am
    Distributing games online is no longer a novelty. In a recent survey by The NPD Group, 36 percent of the US population plays downloadable games. With 90% of digital downloads occurring on PCs and the advancing capabilities of gaming platforms, the frequency of downloading digital games online is increasing.* Plus, gamers are notoriously impulsive. As Liam Callahan, an analyst for NPD, points out, “Most digital players don’t plan their purchases. They simply purchase when they find something they like.” With the ability to download video games over the Internet getting easier everyday…
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    Marketing Technology Blog

  • The 7 Keys to Small Business Sales and Marketing

    Douglas Karr
    17 Sep 2014 | 6:18 am
    While we assist large businesses with their sales and marketing efforts, we’re a small business ourself. That means that we have limited resources and as clients leave, it’s essential that we have other clients that take their place. This enables us to regulate our cashflow and keep the lights on! It’s a tough situation, though. We often only have a month or two to prepare for the departure of one client and onboarding of the next. Large businesses have the capital to grow and are built for it, small businesses aren’t. So, there’s a certain baseline of activity…
  • Ballparker: Create Estimates with Ease

    Douglas Karr
    17 Sep 2014 | 4:41 am
    The sales enablement sector is exploding in growth, with more and more companies recognizing that the job of sales has changed quite a bit over the years. By the time the prospect gets to you, they’ve researched you and your competitors online, understand your strengths and weaknesses and simply want to get down to a proposal. One sector of the sales enablement technology sector is to help businesses easily build and distribute estimates, quotes, proposals and responses to RFPs (request for proposals). There are a growing number of solutions out there, from enterprise desktop solutions…
  • 14 Strategies for Increasing Revenue on Your Ecommerce Site

    Douglas Karr
    16 Sep 2014 | 5:46 am
    This morning we shared 7 strategies for increasing customer spending in your retail location. There are techniques that you should be deploying on your ecommerce site as well! Dan Wang shared an article on actions you can take to increase the value of your shopper’s carts at Shopify and ReferralCandy has illustrated those actions in this infographic. 14 Strategies for Increasing Revenue on Your Ecommerce Site Improve your store design by collecting feedback and testing theme changes. Make an Exit Offer to persuade visitors from converting before they leave. Use Email Prudently to drive…
  • 7 Strategies for Increasing Customer Spend at Your Retail Outlet

    Tori Atkinson
    16 Sep 2014 | 4:56 am
    In the world of retail, strategy is everything. Spend is directly tied to retail merchandising techniques and that means shop owners need to get creative if their mission is to maximise customer spend. Luckily, there are a number of tried and tested tactics with the power to get your customers spending more, and more often – and we’re about to let you in on some trade secrets so you can find that all-important sales boost for your store. Impulse effect – Impulse is a powerful thing – and if your retail merchandising can manufacture a sense of urgency, sales are all but…
  • How Twitter is Helping You Drive Deeper Engagement

    Douglas Karr
    15 Sep 2014 | 8:27 am
    There’s a huge transition happening in the social media industry that’s pretty exciting. The ability to push the engagement directly to the social interaction rather than having to refer traffic back to your site. Everyone knows that each time you ask someone to click, there’s a drop-off in the response rates. For a company promoting their products or services on Twitter, making a user go from a sale tweet, to a product page, to an “add to cart” page, to a payment page, to a final purchase will result in higher abandonment. Twitter is helping with some exciting…
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  • The Apple ecosystem is like a swamp. The more we interact with it, the deeper we are drawn into it. Fortunately, it is a very lovely swamp.

    Stefan Engeseth
    15 Sep 2014 | 2:12 am
    The Apple ecosystem is like a swamp. The more we interact with it, the deeper we are drawn into it. Fortunately, it is a very lovely swamp. Mat Honan, Senior staff writer at Wired
  • Good luck, hope you fail

    Stefan Engeseth
    10 Sep 2014 | 3:17 am
    Good luck, hope you fail. Björn Söderberg, speaker and Social entrepreneur. Speech quoted when Björn wished Pam an entrepreneur good luck after a lecture at Talarforum with permission from Björn.
  • We welcome Web Power as our new partner

    Stefan Engeseth
    4 Sep 2014 | 1:09 am
    Yesterday we sent our first newsletter with our new partner They work with marketing automation and are by far a strong power in their field. Back in 2006 Web Power sponsored my lecture in Amsterdam at a seminar where Chris Anderson was the key note speaker. Back then I had the pleasure to meet the founders of the company, today I have the honor to work with their Swedish dream team. Thanks to Web Power for all the great help with the newsletter, read our newsletter in Swedish (Google translation into English). We welcome Web Power as our new partner.
  • Lost is the new found

    Stefan Engeseth
    1 Sep 2014 | 9:50 pm
    Lost is the new found.
  • #polartalks: People care more, when they are connected

    Stefan Engeseth
    25 Aug 2014 | 1:35 am
    People care more, when they are connected. Johanna Olsson, R&D, Hyper Island. Quote from today’s lectuture at #polartalks
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  • Most Unlikely Weight Loss Trick Revealed by Psych Experiment

    Jeremy Dean
    16 Sep 2014 | 7:34 am
    Wow!!! This is surely one of the most counter-intuitive dieting tips ever. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: The Surprising Impact of Weight Loss on the Emotions How to Lose Weight: Stop Exercising, Start Having Fun Dogs Recognise Familiar Human Faces in Eye Tracking Experiment How to Recapture the Simple Pleasures of Childhood Food on the Mind: 20 Surprising Insights From Food Psychology
  • The Surprising Effect of Little Daily Hassles On Your Long-Term Health

    Jeremy Dean
    15 Sep 2014 | 7:18 am
    What's more likely to kill you: little hassles or major stressful life events? Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Can Everyday Hassles Make You Depressed? How Long-Term Stress Affects Short-Term Memory How Long-Term Stress Causes Serious Mental Disorders Family Problems In Childhood Affect Brain Development The Surprising Power of an Emotional ‘Memory Palace’
  • One More Reason Why Teenage Behaviour Can Be So Extreme

    Jeremy Dean
    14 Sep 2014 | 6:31 am
    Adolescent behaviour can seem very weird to adults -- this basic mental process helps explain why. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Later School Start Times Improve Sleep and Daytime Functioning in Adolescents The Irritating Reason That Overconfident People Get All The Breaks Mysterious Brain Region That is Vital to How You Decide The Honking Experiment: Can You Predict Your Driving Behaviour? Rule-Breaking Teens Make More Successful Entrepreneurs
  • Husband or Wife? The Partner Whose Happiness Matters More For The Marriage

    Jeremy Dean
    13 Sep 2014 | 9:48 am
    Which spouse's happiness is most important for marital satisfaction? Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: New Study Affirms 4 Very Old-Fashioned Guidelines for a Good Marriage Movie-and-Talk: Can This Simple Exercise Help Save a Marriage? The Key to Happiness: Brainpower or Social Connectedness? 4 Dark Sides To The Pursuit of Happiness Our Genes Respond Positively to The Right Kind of Happiness
  • This Blood Type Linked to Memory Loss Later in Life

    Jeremy Dean
    12 Sep 2014 | 7:13 am
    Study of over 30,000 people finds link between this blood type and pre-dementia symptoms. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: High Blood Sugar Levels Linked to Brain Decay Blood Test for Alzheimer’s Breakthrough The Facial Expression That Fights Memory Loss 10 Ways to Prevent Alzheimer’s Disease The Effects of Vitamin E on Alzheimer’s and Age-Related Memory Problems
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    Affordable Internet Marketing

  • Why Free Traffic Generation Has Become Easier

    Case Stevens
    10 Sep 2014 | 10:10 pm
    Anyone working on free traffic generation from the search engines experiences that SE optimization is not any longer what it used to be. We are told numerous stories about the many drastic changes in SEO and how harder it is to rank good keywords in Google. And then there are the horrible tales about getting […] Why Free Traffic Generation Has Become Easier is a post from Affordable Internet Marketing, by Case Stevens.
  • Search Engine Optimization How To Webinar

    Case Stevens
    2 Sep 2014 | 3:33 am
    Search engine optimization has changed drastically over the last years due to all the changes that the search engines have applied. As these changes unfolded, the interest in specifically search engine optimization has drastically decreased. DYI specialist have disappeared from the scene, no one dares to take risks, afraid of being penalized. Enter The Rankings […] Search Engine Optimization How To Webinar is a post from Affordable Internet Marketing, by Case Stevens.
  • Top 5 Marketing Automation Tools You Should Be Aware of

    Case Stevens
    28 Apr 2014 | 2:18 am
    Marketing has become complex and varied these days. The most difficult challenge that marketers face is bringing together all the marketing campaigns of a company. Digital as well as traditional marketing must be homogeneous and both must support each other. This means working on tight schedules, unforgiving deadlines, many simultaneous campaigns and a lot of […] Top 5 Marketing Automation Tools You Should Be Aware of is a post from Affordable Internet Marketing, by Case Stevens.
  • Ultimate Blogging SEO Tips for the Year 2014

    Case Stevens
    20 Mar 2014 | 11:50 am
    Bloggers usually love to create large communities to form a parade of enthusiastic readers and this is where SEO plays a crucial role! Without a good search visibility, it is very difficult to find people who are interested in your content. And, if you are not available in the top search results, they may not […] Ultimate Blogging SEO Tips for the Year 2014 is a post from Affordable Internet Marketing, by Case Stevens.
  • A 2014 Guide to Create Content with Keyword Research

    Case Stevens
    21 Feb 2014 | 5:56 am
    The market may be rifled with dispiriting stories of how Google is no longer putting its weight behind keywords, the comforting truth is that when it comes to SEO, keywords will continue to play a vital role in 2014. The people at my workplace, for one, are all jittery with the rumors doing the rounds […] A 2014 Guide to Create Content with Keyword Research is a post from Affordable Internet Marketing, by Case Stevens.
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    The Accidental Product Manager

  • How Product Managers Can Master The Art Of Conversation

    15 Sep 2014 | 2:00 am
    Knowing how to get the most out of a conversation is an artImage Credit When I’m talking with product managers who are first starting out, their questions all revolve around things like product road maps, how to create a product development definition, and the best way to collect customer requirements. It’s when I talk with product managers who have been doing this job for a while that the questions shift to being about how we can become more effective communicators. What these seasoned product managers know that the green ones don’t is that product management is all about…
  • What Product Managers Need To Know About Job Opportunities In The Federal Sector

    10 Sep 2014 | 6:39 pm
    One of the responsibilities that we have as product managers is to teach others about where they can find good jobs — product manager jobs and others. As kids go back to college this fall, it’s the perfect time to open their eyes to the job opportunities in the federal sector. We all know how hard it is now to find a good job after graduation, yet the federal workforce is in need of bright, young lawyers, engineers, scientists, enforcement officers, and more! Check out the National Treasury Employee’s Union (NTEU) president’s tips on how to help your child prepare for and land…
  • New Book: Sales Secrets For Product Managers

    9 Sep 2014 | 5:50 pm
  • Every Product Manager Needs To Work In Sales – For Awhile

    8 Sep 2014 | 2:00 am
    Product managers need to work in sales to better understand what they needImage Credit There is an old phrase that goes something like this “Don’t judge someone until you’ve walked a mile in their shoes”. As product managers who have to deal with sales people all of the time, this phrase really relates to us. It can be all too easy for a product manager to become fed up with his or her sales teams. You think that you’ve provided them with all of the information that they need in order to go out and sell your product including your product development definition,…
  • SAP’s US$125M Product Mistake At Avon

    25 Aug 2014 | 2:00 am
    SAP product manager’s didn’t make Avon look goodImage Credit Product managers are responsible for solving the problems of their customers. This is a pretty simple idea to understand. However, when we don’t control the complete solution that our customer is trying to put into place, what level of responsibility does a product manager have? Over at Avon they just did one of these big projects and it has ended in failure. What did the SAP product manager do wrong? The Project Avon knew that they had a problem. Their order management software system was old and out-of-date. Avon…
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  • Make a Splash This Week

    Sean Tiner
    15 Sep 2014 | 12:00 am
    Trestles, CA (C) Tiner
  • Your Morning Routine

    Sean Tiner
    11 Sep 2014 | 8:26 am
    Every year, various periodicals and magazines publish articles about successful people's morning routines. The articles generally highlight a mixture of a healthy breakfast, checking late breaking news or mediation and/or exercise, including yoga, running or swimming.Through the titles, the articles inadvertently imply that successful people wake up early. I'm sure there are countless successful people who either wake up later or don't even wake up in the morning, because they are either night owls or just prefer it. However for the most of us who work a 40-60 hour/week job, it's typically…
  • Cell Phone Roulette

    Sean Tiner
    3 Sep 2014 | 8:25 am
    Americans spend 11 hours A Day with Electronic Media, Source MashableAccording to a recent Nielsen study, the average American spends 11 hours a day with electronic media. Let's pause at that statistic for a moment! It's almost a 1/2 a day of our lives that we spend checking email, sending texts, browsing Facebook or watching TV.Now this statistic may not hold true for you, but think about it for a moment. How much of your day do you spend just on your smartphone?In today's digital era of hyper connectivity, the need to stay connected or entertained descends so far our lives that can impact…
  • 2015 Calendar

    Sean Tiner
    28 Aug 2014 | 4:14 pm
    Earlier this year, I ventured to Phuket, Thailand with my fiance. We had an incredible adventure, as we ventured to remote beaches, desolate bays and ancient pirate caves. Our eyes were opened to Thailand's rich and vast culture and landscapes.From our epic journey, I compiled the best photographs and placed them in this 2015 Calendar. Included in the calendar are beautiful images from Maya Beach, Pga Bay and the Phi Phi Islands.The 2015 Calendar is available on Amazon's kindle or electronic devices, such as an iPhone or iPad. It's free to borrow, if you are an Amazon prime member. To get…
  • How to Create an iPhone Application - Lessons from 430,000+ Downloads!

    Sean Tiner
    7 Aug 2014 | 1:00 am
    If you desire to learn how to create your own iPhone application and have little or no programming experience, then this blog post is for you!Background: A year and a half ago, I launched my first iPhone application, Parlay Calculator Pro. It was a rush to have my idea released to the public and see its initial response. I launched a calculator application, because I read online that calculators were easier for programmers to develop. I really don't have an interest in sport parlays, but after some initial research I realized that there were only 5 parlay applications at the time compared to…
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    Social media marketing

  • How to Know Our Website is Penalized by Google – Recovery Tips

    6 Sep 2014 | 4:28 am
    Getting high quality links to a website is the best way to enhance site quality and visibility on search engine. But after Google first updated on 23 Feb 2011, all website owners and SEO experts are very strict to create back-links for a website. If we get good relevant links for a website then we are getting good rank, but if the links are spammy and duplicate or seem like lower quality than it is the biggest risk. Because these kind of website penalized by Google any time.Starting Symptoms that your website is PenalizedThere are so many Symptoms which clearly show that the website is…
  • Boost your business with Google Plus Page – How Create Google+ Profile and Page

    9 Aug 2014 | 6:17 am
    Google Plus is a social networking site design and developed by Google Inc. Google+ is a similar social media site like Face book, Linkedin and Stumble Upon where user can share anything that he/she like. Google+ is the second largest social media site after Facebook. How to Create account on Google PlusSimplely with the help of Gmail account user can easily set up their Google+ account. With the help of G+ Guildlines user can easily complete their profile. After completing their profile you are ready to use Google+. Now you can search, share, and ask anything on G+.How to create Google+…
  • How to Use StumbleUpon – Secrete to Generate Traffic from Stumble Upon

    23 Mar 2014 | 4:51 am
    StumbleUpon is one the top social media website to find cool new websites, photos and videos from across the web. In simple word StumbleUpon is the best source to add new website or browse new stuff in the web.How to create account on StumbleUponLike other social media website user can well create their account on StumbleUpon with their email. User can also sign up with Facebook. After sign up select your interest and Start Stumbling. To effectively use StumbleUpon we need to install StumbleUpon toolbar.How to generate traffic form StumbleUponIt’s a very easy to generate traffic from…
  • Business Listing Sites For Australia

    18 Jan 2014 | 4:28 am
    List your website on quality website is the best way to enhance the reputation of your website, also it is the great way to increases your Search Result on Search Engine. Here is the list of Australian Business Listing sites having good page rank and good Alexa Rank.1)     http://biizsearch.com6)    …
  • 34 Australian Classified ads site

    28 Oct 2013 | 11:23 am
    Classified ads are always play an important role to get rich traffic for business as well as local based. People easily buy and sell products, know about the local services and trades with these websites. More importantly these classified ads site I have share are fully free of cost.I am helping my other SEO Executive friends who do SEO for different-2 countries. Here is the list of Australian classified ads sites having good page rank and good Rlexa Rank.1)   …
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    Michael Myers Fan Club

  • Why Keep Tactical Flashlights In a Haunted House

    29 Aug 2014 | 5:55 pm
    The Internet is full of bloated information that has absolutely nothing to do with reality. However this article is not going to fall into that category. The idea here is tactical flashlights and the reasons that you need to have one. For the sake of arguments lets assume that the flashlight is going to be used in a haunted house. With that being said lets take a few moments and explain the advantages of using tactical flashlights and the reasons that you need to always have one on your side. From this moment forward we will be assuming that we are all talking about haunted houses. The first…
  • Watching Scary Movies Is Exciting!

    1 Aug 2014 | 10:37 am
    If you are running out of things to do this summer perhaps you need to get started watching some scary movies. I remember back in the day when my husband would gather all the cousins and our daughter around him in the evenings after a family meal to tell them all a scary story. My daughter still talks about that to this day because it made a fond memory for her. She didn’t get too scared but a few of the kids got scared and screamed during these stories. If you have fond memories like that from your childhood then perhaps you would be interested in starting a tradition with your kids as…
  • Getting the Most Out of Your Next Horror Movie Marathon With Ecig Reviews

    17 May 2014 | 4:52 am
    There’s something about horror movie marathons that just seem to improve the overall quality of life. They help you unwind and truly escape the stress and anxieties that have plagued you all week. The next time you feel the need for a horror movie marathon, there are a few things you can do to make the experience even more enjoyable. Put in Extra Time in the Gym Before the Marathon – Knowing that you’ve already sweated off extra calories means you will be able to enjoy all of your favorite horror movie treats. You won’t believe how much better buttered popcorn, ice cream, and…
  • 3 Scariest Horror Movies of All Times

    24 Feb 2014 | 8:52 am
    If you are like me then you really enjoy a good scary movie. There is just something special about finding a movie that can really bring you to the edge of your seat and scare the lights out of you. There are many movies that attempt to do this but there are very few that actually succeed. Hollywood has recently started making more horror movies and they are starting to do a better job of making the movies scary and more realistic. However until they are able to consistently put out a good product, I am going to be forced to re-watch the older movies that actually have a great story to tell.
  • Top 5 Scary Movies Of All Time

    2 Dec 2013 | 5:10 pm
    Scary movies are not new and they are not always good. Some of the most awful movies are horror flicks. However there are a few that have been able to capture the hearts and minds of the audience. The following list will highlight the 5 scariest movies of all time. Understand that these movies are not universally loved. 5. The Conjuring This film is based on real life events. This movie depicts the real life possession of a home and a woman. The movie deals with demons and evil spirits. It is a very scary movie simply because it is real. 4. The Amityville Horror Again, this is another film…
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  • Making sense of Google Analytics audience data

    Kirsten Shaw
    15 Sep 2014 | 6:14 am
    When working in digital analytics, it’s easy to talk about CTRs, CRO, CPAs and CPC, but one of the most important features of any marketing strategy is your audience. Understanding who is coming to your website, and whether that matches your target audience is vital in understanding how best to optimise your off and onsite marketing efforts. Earlier this year, Google added Demographics and Interest reports to the Audience section of Google Analytics (GA). Now not only can you see how many people are visiting your site, but how old they are, whether they’re male or female, what their…
  • The four hot topics from Display Day 2014

    Sam Fenton-Elstone
    12 Sep 2014 | 8:04 am
    This summer we ran our second Display Day at Google’s Central St Giles HQ, highlighting the latest trends and developments in the world of paid media.  We welcomed many of our clients to the event, where they enjoyed presentations from Hearst,, Google and members of the paid media team at iCrossing. But what was it that got everyone excited?  Well, there were a number of hot topics that really caused a stir, all of which are highlighted in our video: Don’t have time to watch the video?  OK, here’s a sneaky summary….but you miss out on hearing what brands like Visit…
  • The truth behind campaign traffic in Google Analytics

    Nick Rhodes
    3 Sep 2014 | 2:23 am
    A quick search for “Google Analytics campaign tracking” reveals just how well documented the feature is. The web is awash with posts detailing how to use URL parameters to ensure that all marketing activity falls into neatly defined channels, and with good reason: any untagged traffic is bundled into the “direct” bucket and the true value of your hard-earned campaign traffic is obscured. In fact, the importance of campaign tracking even prompted Google to create a tool to aid marketers in creating properly tagged URLs. For the purpose of this article, let us assume that we have a…
  • The viewable impression

    Lauretta Wood
    15 Aug 2014 | 4:50 am
    Viewability is widely becoming a hot topic within display advertising. ComScore released figures from their 2013 real-world digital campaign, stating that, ‘on average 54% of display ads are not seen’, suggesting that display advertising is not having the desired effect on users that it should, consequently wasting media spend on impressions that have actually not even been seen. Howeverviewability provides marketers with a mean of buying ads in a much more efficient and reliable way, optimising ad spend and maximising campaign performance. The IAB defines a viewable impression as, ‘50…
  • Yet another list of really useful SEO plugins and bookmarklets

    Mike Fawcett
    7 Aug 2014 | 6:18 am
    So, like an impatient teenager shivering in the queue outside a full club, iCrossing sees an opportunity and quietly slips past the bouncer to join the heaving mass of sweat-sodden socialites gyrating on the dance floor. “I’m finally in the club” it thinks to itself, a club restricted to those who’ve published a “top seo-plugins” article. That’s right, we’re finally doing it! Anyway, tenuous metaphors aside, here’s a brief list of my most used SEO plug-ins and bookmarklets, along with a couple of productivity tools I find useful. As a Chrome user, it’s admittedly a little…
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    Jim's Marketing Blog

  • Here’s a Window of Opportunity for you and your business

    Jim Connolly
    17 Sep 2014 | 3:38 am
    I’d like to talk with you today about something important, which I haven’t covered previously. It’s about the price you pay, when you’re waiting on other people to make a decision. All the while you’re waiting on a prospective client or customer to give you their decision, they occupy a significant chunk of your mind. Their indecision can also be a significant cause of stress, as the will-they-or-won’t-they dance is carried out in your mind. How I solved this problem and how you can too It’s hard to think with clarity about future plans, when the…
  • The Apple gift that backfired horribly

    Jim Connolly
    16 Sep 2014 | 12:55 am
    I’ve often written about the damage that can be caused, when you push your marketing at people. No matter how great your product or service is, how great your offer is or how good your intentions are, people hate having things forced upon them. Apple learned this recently, with a poorly judged marketing decision to help promote their new iPhones. The gift that backfired As part of the launch for Apple’s new iPhone’s, Apple pushed a copy of the new U2 album Songs of Innocence, into 500,000,000 iTunes accounts. Half a billion people found they had purchased the album, without…
  • Something to remember when times are tough

    Jim Connolly
    13 Sep 2014 | 11:30 pm
    When times are tough, it’s easy to feel negative. The thing is, so long as you’re still in the game, still working hard and still working smart, your situation can improve at any moment. Think about it: You could be one idea away from a life-changing breakthrough. You could be one email away from a great client inquiry. You could be one phone call away from converting an inquiry into your most valuable client ever. You could be one decision away from an amazing opportunity. You could be one conversation away from your largest ever order. You could be one message away from the…
  • Stop looking for certainty. Seriously. Stop it!

    Jim Connolly
    12 Sep 2014 | 2:36 am
    One of the most valuable skills in business, is the ability to make decisions. The reason this skill is  so valuable is that it’s extremely rare. I receive hundreds of emails every week from small business owners with problems. In most cases, the primary reason their businesses struggle is their inability to make a decision. They want certainty before they commit — this, in a world without certainty! Here’s what the most successful business owners and entrepreneurs do: They do the research. They get the facts. They seek expert advice, if required. They make a decision. They…
  • Don’t let that guy ruin your marketing

    Jim Connolly
    11 Sep 2014 | 2:17 am
    So, who is that guy? He or she, is the person who doesn’t ‘get’ what you’re saying. They can’t see the value. They can’t see your point. They frustrate you with questions that show zero understanding of your message. Why that guy is different Here’s what makes that guy different, from a prospective client or customer who needs clarification: That guy is not in the market for whatever you are offering. Their questions come when there’s nothing wrong with the value you provide or the way you explain your value. The problem occurs because that guy…
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    Epiphany Marketing's Strategic Marketing Blog

  • Facebook Simplifies Posting, Liking & Commenting as Page

    David G. Johnson
    12 Sep 2014 | 6:33 am
    Facebook has recently rolled out a new set of tools that make it much easier for users who manage pages to control how they post, like, and comment. Although the Facebook Business Manager was a step in the right direction, keeping track of your identity as you tooled around the usual Facebook site was still complicated. The new tools put the controls right where you need them. No matter where you are on Facebook—even if you’re not looking at or using a post from one of the pages you manage—you are now able to interact with content as yourself or as any of your pages. Here’s a…
  • Protected: Why Doesn’t Anyone See My Facebook Posts?

    David G. Johnson
    4 Sep 2014 | 11:41 am
    This content is password protected. To view it please enter your password below: Password: The post Protected: Why Doesn’t Anyone See My Facebook Posts? appeared first on Epiphany Marketing's Strategic Marketing Blog.
  • Hershey Logo vs. Poo Emoji

    David G. Johnson
    29 Aug 2014 | 2:22 pm
    File this one under “Possible Branding Disasters.” What do you think? Does the new Hershey logo look like the emoji for a steaming pile of poo?   Sound off in the comments below! The post Hershey Logo vs. Poo Emoji appeared first on Epiphany Marketing's Strategic Marketing Blog.
  • Grateful

    David G. Johnson
    17 Apr 2014 | 9:32 am
    Recently, I was thinking about a photo I once saw of Zig Ziglar. In it, he was seated in front of his “Wall of Gratitude,” a collection of twenty-seven photographs of people who significantly impacted his life in some way. I can’t find the photo this morning—I don’t even recall where I saw it now. But it was a powerful lesson for me. There sat one of the most renowned and arguably most influential people in the 20th Century, and he had a habit of sitting down and reflecting on the people that got him to where he was at the time. Let’s face it, running a…
  • WordPress Automatic Updates: Pros and Cons

    David G. Johnson
    9 Apr 2014 | 4:59 am
    Yesterday the WordPress dev team announced the 3.8.2 Security Release. Previously, when a WordPress update became available, I’d see the notification when I visited the dashboard of one of our websites. Sometimes, I might spot the announcement post (like the one I linked to above) in the RSS feed. But all that has changed. For the first time, I found out about the availability of release because one of our sites automatically upgraded itself and emailed me a notice like this: WordPress Automatic Upgrade Notification Email WordPress Automatically Upgraded Itself: Good News or Bad News?
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  • How Uberflip Increased Blog Subscribers 9X Using One Simple Technique

    Devna Thapliyal
    15 Sep 2014 | 3:09 pm
    If you’re wondering whether your business should start blogging, then this blog post may not be for you. After all, the days are gone when brands were evaluating whether blogging is an effective marketing strategy. Today, blogging is an essential component of any online marketing strategy. But you already knew that. You’ve bought into content marketing and realize that there’s a very real benefit to providing substantial and valuable content for your target audience. You already have a blog and have been steadily growing a devoted readership. So why the need for this post? Well, it…
  • How to Get 40 Times More Job Opportunities on LinkedIn, by Erik Qualman

    14 Sep 2014 | 6:47 pm
    As you know, last week was How to Make Money with Social Media Week here at the 60 Second Marketer. We included posts from leading social media authors and experts including Ian Cleary, Lon Safko, Martin Shervington and Phyllis Khare. This week, to close out our series of guest posts, we’re featuring a short, yet important, post from Erik Qualman, author of several books on marketing, including his most recent one, What Happens in Vegas Stays on YouTube. Ready? Here goes. Research from LinkedIn indicates that people who complete their profile receive 40 times more job and business…
  • How to Differentiate Your Social Media Brand from Your Competitors

    11 Sep 2014 | 2:16 pm
    This week is How to Make Money with Social Media Week and we’ve had stellar guest posts from some of the world’s leading authorities and authors. On Monday, we featured a post from Ian Cleary. On Tuesday, we had a post from Martin Shervington. On Wednesday, our post was from Lon Safko. And today, our guest post is from Phyllis Khare, who is co-founder of Social Media Manager School, Founder of TimeBliss.ME, author of Social Media eLearning Kit for Dummies and co-author of Facebook Marketing All-In-One for Dummies, 1st and 2nd Editions. Phyllis has written a post on how to make…
  • A Six-Step Program to Turn Your Social Media Program into Revenue, by Lon Safko

    9 Sep 2014 | 2:57 pm
    Before you can implement a social “strategy,” you have to create one. Facebook is not a strategy. LinkedIn is not a strategy. Twitter is not a strategy. These are only tools. Way to many individuals and large corporations spend a tremendous effort building their Facebook Likes, Friends, Twitter Followers and their LinkedIn connections only to find that there isn’t any ROI. They’ve built their crowd, they have been posting, tweeting, and updating their status, but aren’t seeing any increase in their revenue. So, they immediately blame social media. If you suddenly ran out and…
  • How to Develop Your Google+ Presence, by Martin Shervington

    8 Sep 2014 | 6:10 pm
    We have another rocking post for day two of How to Make Money with Social Media Week. As mentioned yesterday, we’re doing a series of blog post from famous authors and social media experts throughout the week. Our stated intent is to provide you with tools and tips to help you grow your business using social media. (Our actual intent is to leverage the fame of my friends in an effort to promote the launch of the new edition of How to Make Money with Social Media.) Today’s post is from none other than Martin Shervington, who has over 640,000 followers on Google+. Yes, you heard…
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    Think customers: The 1to1 Blog

  • Budweiser Brings 'Buds for Buds' Campaign to Chicago and Denver

    Anna Papachristos
    16 Sep 2014 | 9:00 pm
    When it comes to being social, much has changed in recent years, for even when individuals leave the house to interact with other humans, their smartphones are always close at hand. People live and breathe by the dim glow of their device, speaking with only their thumbs, not their voices. However, Budweiser's latest campaign looks to move beyond 'the new normal' in an effort to bridge the gap between our digital and physical worlds. There’s more… To read the rest of this blog posting click here or visit
  • Charging for Priority Customer Support

    Tom Hoffman
    16 Sep 2014 | 7:49 am
    EE, the British telecommunications company, recently began offering a new service called Priority Answer that allows customers of its pay monthly and SIM-only plans to pay 50 pence ($0.81 USD) to be moved to the top of the queue for customer service calls when call volumes are high. The new service has created a firestorm in social media and other forums among some customers who are upset about having to pay extra to receive faster support. There’s more… To read the rest of this blog posting click here or visit
  • Apple Copycats Must Keep One Important Thing in Mind

    Mila D'Antonio
    15 Sep 2014 | 8:16 am
    Apple's influence is undeniable. In the first 24 hours since announcing the new iPhone 6 last week, the company took 4 million preorders in the first 24 hours. There’s more… To read the rest of this blog posting click here or visit
  • Great Customer Experience, European Style

    Guest Blogger: Harley Manning
    12 Sep 2014 | 7:08 am
    I love Europe. I especially love the fact that in a very real sense there is no "Europe" as such: the U.K. experience is not the German experience, which is not the French experience, which is not the Italian experience, and so on. There’s more… To read the rest of this blog posting click here or visit
  • Attention Impulse Shoppers: Mobile Commerce has Its Eye on You

    Judith Aquino
    10 Sep 2014 | 10:01 pm
    Leaving your wallet and credit cards at home is getting easier as competition in mobile commerce intensifies. Apple, Twitter, Facebook and other companies are offering up more ways to make purchases that blur the lines between online and offline payments. There’s more… To read the rest of this blog posting click here or visit
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    Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image

  • The Future Of Work

    Mitch Joel
    14 Sep 2014 | 3:52 am
    Episode #427 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's not just the marketing of a business that fascinates me. It's everything about the future of work. This includes the actual physical office spaces that we use (and, yes, that could be at home, Starbucks or even in the tallest building of the financial district). How will teams be structured? What will the leaders of the future look like? Is Mark Zuckerberg the prototype of the CEO? It's these same thoughts that consume Jacob Morgan. So much so, that he recently published a…
  • Six Links Worthy Of Your Attention #221

    Mitch Joel
    12 Sep 2014 | 7:59 am
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must…
  • History Predicted It... We're All Cyberpunks Now

    Mitch Joel
    12 Sep 2014 | 4:59 am
    How much of you is technology... how much of you is human? No idea how this came across my radar, but - like you - I often find myself (late at night) deep down in the YouTube rabbit hole. There you are watching something that somebody sent you for work, and the next thing you know, it's three in the morning and you're watching things like this. Cyberpunk was originally coined in 1983. It was a term for individuals who were using technology to build their own world... on their own rules. Much of the output was seen as illegal and - if you were paying attention to Apple's recent announcements…
  • Native Advertising Is Everybody's Problem

    Mitch Joel
    12 Sep 2014 | 4:36 am
    Have you jumped on board the native advertising train yet? There are few words more buzzworthy these days than "native advertising" (that's a lie... "big data" is probably worse).Yesterday morning, I moderated a panel discussion at Content Marketing World in Cleveland titled, The Hottest Term in Content Marketing: The Opportunities in Native Advertising. It was a very fast-paced panel featuring Doug Kessler (Velocity Partners) Brant McLean (Director of Brand Partnerships, Tumblr), Stacy Martinet (Chief Marketing Officer, Mashable) and David Spiegel (VP of Brand Strategy…
  • When TV Becomes An Accessory To YouTube

    Mitch Joel
    11 Sep 2014 | 7:01 pm
    Everyone is talking about video. Have you noticed how on Facebook, some videos in your newsfeed start on their own now? You don't have to click on them. They just start. For some, this is very upsetting and disruptive to the Facebook experience. If this is you, step aside. You're in the minority (and yes, I say this with full acknowledgement that if you're spending money on mobile data, this newly added features can be both draining and expensive. If this is causing you pain, please do this). Facebook is capturing consumer's attention, and this is a peek into just how powerful online video's…
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    Curiously Persistent

  • We Love the Internet 2014/37: The DuckTales edition

    Simon Kendrick
    12 Sep 2014 | 1:30 am
    Part 1: For the day job Things to think about: Decades of Facebook likes will explain how you became yourself The people camping outside the Apple store want more than the iPhone 6 Is a new mobile ecosystem of deep-linking about to arrive? Zappos is going holacratic: no job titles, no managers, no hierarchy Reference points: #GamerGate: Here’s why everybody in the video game world is fighting Every Relationship on Orange Is the New Black, Visualized – spoilers, but something that could be replicated for our programmes? 38 maps that explain the global economy Longer reads: Seeing…
  • We Love the Internet 2014/36: The Teenage instructional video edition

    Simon Kendrick
    5 Sep 2014 | 12:50 am
    Part 1: For the day job Things to think about: Plugged-In Over Preppy: Teenagers Favour Tech Over Clothes The best/worst marketed films of Summer 2014 An awful week to care about video games Vox not living up to the hype, explained Meet Buzzfeed’s secret weapon – the head of data who used code to improve which posts were promoted over weekends Comic Sans on front page of newspaper sparks typeface-shaming Twitter frenzy Reference points: Emojitracker – and in relevant follow-up link, the emoji-only social network has launched The 2014 Microsoft Office Specialist World Champions have been…
  • We Love the Internet 2014/35: The Average explorer edition

    Simon Kendrick
    29 Aug 2014 | 1:44 am
    Part 1: For the day job Things to think about: How the No campaign’s ad backfired on Twitter Should Twitter, Facebook and Google Executives be the Arbiters of What We See and Read? Why sport needs randomness In defence of tablets Apparel is next Reference points: Average explorer – what happens when multiple images of the same thing are merged together 24 People Who Have Clearly Never Met A Young Person In Their Life – youth marketing fails Gartner’s 2014 hype cycle – cloud computing and NFC are in the trough of disillusionment ISIS as Start-Up: Explosive Growth, Highly Disruptive,…
  • We Love the Internet 2014/34: The Geep edition

    Simon Kendrick
    22 Aug 2014 | 1:38 am
    Part 1: For the day job Things to think about: Why don’t we have a standalone HBO Go? – because linear TV remains popular (and profitable) How Amazon built a TV studio that’s finally challenging Netflix – interesting how a company moving into TV has a completely different culture and expectations How Apple Uses Picasso To Teach Employees About Product Design How Harry Potter has influenced the political values of the Millennial generation – culture can have a long-term impact on youth figuring out who they are How Spotify could utilise its data HelloFlo wins views; Dollar Shave…
  • We Love the Internet 2014/33: The Facial fitness edition

    Simon Kendrick
    15 Aug 2014 | 1:49 am
    Part 1: For the day job Things to think about: How HBO is moulding its little sister channel into a top competitor That Time I Tried to Figure Out How Teenagers Use Twitter Netflix – friend or foe? – a perspective from BARB Distribution matters more than content In defence of passwords “Men in Blazers” football analysts move from a website to NBC Is Buzzfeed a tech company? Reference points: Ofcom’s tech savviness test Control a robot in the Tate after dark Designers graphically represent awful client feedback Stock photos that don’t suck How One Company Figured Out How Many…
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  • Publicis Groupe buys MACHINE, launches Publicis Machine

    Herman Manson
    16 Sep 2014 | 11:15 pm
    by Herman Manson (@marklives) Publicis Groupe has acquired independent agency MACHINE and is merging it with Publicis Worldwide South Africa to establish Publicis Machine. Publicis Groupe is currently reinvigorating its South African and African business through a number of agency acquisitions. The leadership team of MACHINE, lead by CEO Adrian Hewlett, will take over the reins of the new combined agency. First approached 18 months ago MACHINE was first approached by Publicis Groupe 18 months ago on the possibility of a deal. Hewlett says his agency had recognised the need to beef up its ATL…
  • Ad of the Week: A reality show with a difference #KeYona

    Simone Puterman
    16 Sep 2014 | 7:58 pm
    by Oresti Patricios (@orestaki) The TV-watching public seems to have an insatiable appetite for “reality-based” talent shows, especially those that focus on singing and other performing arts. From “American Idol” to ‘strictly Come Dancing”, from “Dinner Date” to “Sewing Bee,” most tastes are catered for — sport, up until now, being the notable exception. Soccer is undeniably the most popular sport in South Africa, and Nedbank has become intimately involved with the sport at various levels, including the First Division, the Premier League and amateur clubs. Since 2008 the…
  • Motive: Will work that’s won internationally do well at Loeries?

    Simone Puterman
    16 Sep 2014 | 7:40 pm
    by Jake Bester (@BI9PUN) The 2014 Loeries, South Africa’s most prestigious creative festival, is upon us, which means in the upcoming week a select group of local creatives will determine which work will win. While the international award shows are normally big news, it hasn’t necessarily been a big year for SA work overseas. The Loeries, therefore, provides one last opportunity to gain much-needed creative points and possibly even motivate for bigger awards budgets next year. Never forget: the PR value from winning awards is “huge”. Credit: Loeries. Don’t As a result of a…
  • Interview: Webfluential — influencer marketing mainstreamed

    Herman Manson
    16 Sep 2014 | 6:07 pm
    by Herman Manson (@marklives) Webfluential, the web platform that connects brands with social-media influencers, has announced a deal through which Naspers’ digital media sales company, The SpaceStation (TSS), will be representing its sales portfolio to marketers. On launch last year, Webfluential said it aimed to help standardise business practices, and offer transparent and accurate data on online influencers. MarkLives caught up with Webfluential CEO, Steven Murray, to find out how this deal is expected to affect its business, the management of influencer relationships and what marketers…
  • Loeries Finalists: Africa & Middle East, Integrated Campaigns & more

    Herman Manson
    16 Sep 2014 | 8:08 am
    The Loerie Awards has updated its list of finalist finalists. The updated list below includes finalists announced on Monday. AM03A: Africa & Middle East – Digital & Interactive Communication ENTRANT TITLE BRAND PRODUCT Dialogue Saatchi & Saatchi SKY Girls SKY SKY Digital Geometry Global Dubai Tiger Co-Lab Sirocco FZCO Tiger Beer Havas Worldwide Istanbul Farewell Elizabet Durex Durex Squad Digital Video to SMS Equity Bank Kenya End of Year Message Squad Digital New Safaricom Kenya Website Safaricom Squad Digital Open Your Eyes Kenya Safaricom…
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  • Corporate Web Design Guide: Getting Started

    David Nance
    16 Sep 2014 | 11:04 am
    Over the years, corporate web design has been very similar to refrigerators: obtrusive, tight-lipped, chilly, cluttered with messages, and useful only when they have something you need. Since there are so many vital issues to cover when planning a business website, we’ve set out to provide guidance that you can use at any stage ofRead More Article by David Nance at Corporate Web Design Guide: Getting Started
  • Planning Your Content Strategy: Keywords & SEO

    Bill Rice
    15 Sep 2014 | 7:45 am
    Thus far, we’ve covered how to get started with content marketing and how to generate content ideas. Now it’s time to get your great work the attention it deserves. As creative folks–artists, if you will–we often take on a fatalistic view towards promoting our work. We assume that good content is good content, and it’llRead More Article by Bill Rice at Planning Your Content Strategy: Keywords & SEO
  • How to Generate Killer Content Ideas for Your Website

    David Quilty
    8 Sep 2014 | 12:36 pm
    Once you’ve started to develop a content marketing strategy, one of the barriers you’ll run up against (and fast!) is having enough consistent ideas to create regularly published content from. It might sound counterintuitive, but you can easily come up with a system in order to generate content ideas. It’s all about knowing where toRead More Article by David Quilty at How to Generate Killer Content Ideas for Your Website
  • Getting Started with Content Marketing

    Michelle Nickolaisen
    3 Sep 2014 | 1:19 pm
    There’s no doubt content marketing is the way of the future: it costs 62% less than traditional marketing and generates approximately 3 times as many leads. You might know that, and you might know you need to get started, but you’re left feeling a little fuzzy on exactly how to do content marketing in aRead More Article by Michelle Nickolaisen at Getting Started with Content Marketing
  • Is Google Changing Search Forever?

    Marco Maceri
    21 Jul 2014 | 12:58 pm
    Search engine marketers monitor the movements of Google like stock brokers monitor the Fed. As a result, when anything happens with the global search behemoth, people take notice. That’s why I was interested to detect a significant change on a search engine results page the other day, as the change could represent a seismic shiftRead More Article by Marco Maceri at Is Google Changing Search Forever?
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    Technology & Marketing Law Blog

  • Texas Supreme Court Limits Reach of Pre-suit Discovery (Guest Blog Post)

    Eric Goldman
    16 Sep 2014 | 9:20 am
    [Eric's introduction: this guest blog post comes from Ed Cavazos of Bracewell & Giuliani in Austin, Texas, who I've known for 20 years. Ed was part of the first wave of lawyers and scholars focusing on Internet law, and he wrote the 1995 book Cyberspace and the Law: Your Rights and Duties in the On-Line World that was one of the leading early books on Internet Law (I still have it on my bookshelf). He has generously agreed to explain a potentially important ruling from Texas about anonymous online speech.] By Ed Cavazos The Texas Rules of Civil Procedure provide potential plaintiffs in…
  • California Tells Businesses: Stop Trying To Ban Consumer Reviews (Forbes Cross-Post)

    Eric Goldman
    15 Sep 2014 | 6:55 am
    Photo credit: man’s mouth with bronze or gold metal zipper // ShutterStockIncreasingly, businesses are looking for ways to suppress or erase consumers’ negative online reviews of them. In particular, we’ve recently seen a proliferation of contract clauses purporting to stop consumers from reviewing businesses online. Those overreaching contract clauses have never been a good idea, but last week, the idea got worse. Gov. Jerry Brown signed AB 2365 into law, to be codified as California Civil Code Sec. 1670.8. The law is a first-in-the-nation statute to stop businesses from…
  • Ninth Circuit Says Yelp Doesn’t Extort Businesses–Levitt v. Yelp (Forbes Cross-Post)

    Eric Goldman
    10 Sep 2014 | 6:45 am
    For years, Yelp has been dogged by allegations that it manipulates user reviews to coerce businesses to advertise with it. While businesses aren’t likely to stop grumbling about these concerns any time soon, a federal appellate court emphatically shut the door on legal claims that Yelp extorts advertisers. This long-running case dates back to early 2010. The plaintiffs allege that Yelp extorted them to buy advertising by manufacturing negative reviews of their businesses and manipulating user-submitted reviews and ratings about their businesses. The Ninth Circuit Court of Appeals…
  • Internet Law Professors Ask California Supreme Court To Review Pharmaceutical Liability Case

    Eric Goldman
    9 Sep 2014 | 10:56 am
    Hardin v. PDX is a quirky case that flew under the radar a bit. The case was brought by Hardin, a victim injured by bad drug interactions. She claims that she would have avoided the interaction if she had been told about it, but the drug disclosures (called “monographs”) given to her by her pharmacy (Safeway) omitted the crucial information because Safeway delivered a truncated monograph. The victim sued defendants up and down the chain, but the ruling that caught my attention involves PDX. PDX acts as a vendor to pharmacies, including providing a network that gathers the…
  • When Is It Appropriate To Monitor An Ex-Spouse’s Email Account? Never

    Venkat Balasubramani
    9 Sep 2014 | 7:43 am
    Zaratzian and Abadir were married but divorced after a little over a decade. While the couple was married, Abadir opened a Cablevision account for internet and email service. He configured an account for Zaratzian and set the password. Shutterstock / Everett Collection – “Suspicious Minds” He also configured an account for himself. At some point before the couple’s separation, Abadir configured the account to forward emails from Zaratzian’s account to Abadir’s account. He testified that he activated the auto-forwarding function so to avoid missing notifications sent to…
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    LOHAD - random rumblings on marketing and more

  • 13 Years

    11 Sep 2014 | 3:56 am
    “Come on up for the rising Come on up, lay your hands in mine Come on up for the rising Come on up for the rising tonight”
  • Dear Naked Celebrities:

    3 Sep 2014 | 8:24 am
    I warned you. Back in 2011 I warned you. Back in 2012 I warned you. Even Louis CK warned you. Fer Chrissakes, you gotta pay attention. (P.S. We really don’t care about your nude pix as much as you think we do, anyway, so get over it.)
  • Examples of Excellent Marketing

    14 Jul 2014 | 1:49 pm
  • Examples of Excellent Marketing

    11 Jun 2014 | 5:53 am
  • How Not to Win New Business

    10 Jun 2014 | 5:33 am
    Well, I’ve been thinking about some sort of a new angle for this blog for a while, now — perhaps reviewing the best nuggets from my email is one way to go. In any event, here’s a delightful little exchange from this morning. It starts off with an email forwarded to me by my sister. The site in question is the Kenneth Peters Center for Recovery. Subject: Your Writing Isn’t What It Should Be Hey Claudia, When I came across your site, I was surprised to see a lot of unengaging text, poor phrasing, and even some typos. Your writing isn’t connecting with your…
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    Online Marketing Blog - TopRank®

  • How to Make B2B Marketing Stories Bigger With Social Media Microcontent

    Nick Ehrenberg
    17 Sep 2014 | 4:03 am
    Storytelling is a fundamentally human experience. We love to tell stories, ranging from whimsical fantasy to tense political thrillers. Some psychologists believe storytelling is actually necessary for human survival — we are hard-wired to respond to compelling narratives. Storytelling is frequently cited as a best practice for content marketers, but what happens when your publishing space is limited? B2B social media marketers only have enough space for 1-2 sentences per post, so how can they tell a story with such little space? When it comes to effective B2B social storytelling,…
  • A Writer’s Guide: Calls to Action – Tips Inspired by Tweets from Content Marketing World

    Andy Thomson
    15 Sep 2014 | 7:51 pm
    Note from Lee: Please welcome Andy Thomson from TopRank in his first post to Online Marketing Blog: In managing the content marketing for a brand, you have to focus on the bottom line. You have to push sales to help you reach growth goals for the business. But in reality, most people who encounter your brand (especially in B2B) aren’t going to buy right away. The sales funnel has to attract, engage and convert people in a way that makes sense for them. As content creators and marketers, knowing how and when to use calls to action to move prospective customers from awareness to purchase…
  • Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – Interview with Ann Handley

    Lee Odden
    15 Sep 2014 | 7:18 am
    The bell has rung and class is in session. The topic? Creating content. In particular, ridiculously good content. Your professor for this essential business skill is none other than Ann Handley, Chief Content Officer of MarketingProfs, the largest marketing community on the web. During the incredibly busy week that was Content Marketing World, Ann took the time to exceed my expectations (once again) and shine her bright light of wisdom on the power of good writing. In business and in life, writing is an essential part of communications – no matter how digital, virtual and science…
  • Online Marketing News: Most Popular Acronyms LOL, Most Social Isn’t Engaging, Twitter CEO Does Some Explaining

    Ben Brausen
    12 Sep 2014 | 3:45 am
    Twitter ‘Buy’ Button Launches (Alongside New Twitter Commerce T&Cs) - We’ve been tracking the rumours for a while and now, finally, Twitter’s ‘Buy’ button has launched, and with it some new Twitter commerce terms and conditions. AllTwitter Display Grabs Larger Share of Rapidly Growing Global Mobile Ad Spend - Global mobile advertising revenues almost doubled from $10.1 billion in 2012 to $19.3 billion in 2013, details a new report [pdf] from the Interactive Advertising Bureau (IAB) and IHS. While search remained the dominant revenue format, its share of total revenues remained…
  • Creating Content That Drives Revenue: Jason Miller and Shafqat Islam

    Jesse Pickrain
    11 Sep 2014 | 2:26 pm
    It’s another packed house in the ROI track with LinkedIn’s Jason Miller and NewsCred’s Shafqat Islam taking the stage after Shane Snow’s inspiring session. The duo did not disappoint. When it was over, the gentleman seated behind me said, “that was the best presentation I’ve seen yet.” The gentleman next to him concurred. Shafqat kicked it off with a fantastic segue from Shane Snow’s Che Guevara story, telling the crowd about the Che poster he proudly displayed on his wall when he was younger. He then cited the following George Bernard Shaw…
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    Mindshare Strategy

  • Don’t Quote Hours

    Eric Mann
    13 Sep 2014 | 8:00 am
    I made a lot of mistakes when I first started freelancing. Firstly, I didn’t know how to charge for my time. I calculated how much money I thought I should make in a year, divided it by 2000, and set that as my hourly rate. If it’s not already clear, this is not the way to do it. Your hourly rate must also account for overhead (i.e. sales, documentation, follow-up) and down-time (the time in between sales). Not to mention client emails, invoice preparation, managerial oversight of contractors. There’s a lot that goes in to running a business that’s not billable time…
  • Hertz: A Study in Failed Customer Service

    Eric Mann
    12 Sep 2014 | 8:00 am
    I don’t often take vacations. Our industry moves quickly enough such that taking even a day off makes me feel like I’m missing massive changes and losing momentum with client projects. Still, there has to be some way to avoid burnout after all of the hours we put in. So this past week, I took my first vacation in over a year. My wife and I packed things up and hit the airport for a week of relaxation and recovery. The Car Part of the trip involved a several-hour drive across states for a short hiking trip. Since we were quite a ways away from home, I rented a car. I knew in…
  • 7 Things WordPress Developers do Right

    Eric Mann
    11 Sep 2014 | 8:00 am
    I’ve worked with professionals in several fields, and garnered a pretty opinionated stance on the differences between a few web ecosystems. They’re strong opinions, but they’re rooted in a diverse experience with different pieces of software and the personalities that are best suited to expertise with each. As a result, I have a fairly high opinion of WordPress developers. The quality of the product, and the stunning community that builds it were what first attracted me to freelancing with WordPress. Given time, they helped attract me to jumping ship from .Net to work…
  • Take Yourself out of the Equation

    Eric Mann
    10 Sep 2014 | 8:00 am
    I’ve worked with managers exhibiting a wide variety of management styles. I’ve seen laissez fair style management where anything goes and everyone is responsible for both their own successes and failures. In some cases, where the team itself is built of highly responsible, talented, self-managing individuals this can be successful. But it’s despite the management style rather than because of it. I’ve seen intense micromanagement, where managers spend more time checking in on their team than they do pushing deliverables of their own. Unfortunately, this management…
  • Expect the Unexpected

    Eric Mann
    7 Sep 2014 | 8:00 am
    We had a frustrating issue when I was an RA in college. A group of people decided that it would be funny to pull the fire alarm. A lot. We typically had a fire drill once a term, and the staff knew well in advance of the drill. We’d keep an eye on our residents to make sure everyone evacuated as expected. 1 It was a clean system, but even the drills were frustrating. One term, some pranksters though it would be funny to force an impromptu drill. At 3am. Every week. The entire term. “Frustrating” isn’t a strong enough term. After the fifth or sixth evacuation, we had…
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  • Results of fracking study released

    17 Sep 2014 | 6:30 am
    Results of fracking study releasedAPThe landmark federal report on hydraulic fracturing was looking for evidence of whether the process would contaminate drinking water.Their 'final' conclusionMore newsHalliburton's oil spill settlementStudy on artificial earthquakes
  • Autopsy reveals cause of death for slain Britons

    17 Sep 2014 | 6:30 am
    Autopsy reveals cause of death for slain BritonsFacebookThai authorities conducted autopsies on two British tourists whose bludgeoned bodies were found on a scenic resort island this week.Horrifying details officials revealedMore in the newsAurora parents sue ammo sellersScottish vote makes US nervous
  • First contestant is booted off 'DWTS'

    17 Sep 2014 | 6:30 am
    First contestant is booted off 'DWTS'ABC/'Dancing with the Stars'She called her own performance on Monday 'awful' -- but was her time cut short?Star that didn't make it past week 1More entertainment newsBeyonce and Jay Z start album?See Derek Hough's audition tape
  • Vikings do an about-face amid public pressure

    17 Sep 2014 | 6:30 am
    Vikings do an about-face amid public pressureAPConceding to angry fans, Minnesota has reversed their decision to let Peterson play with the team amid legal proceedings.What move means for star RBMore sports headlinesPapelbon gets harsh suspensionNFL could face injury crisis
  • Explosive new details surface on Rivers' death

    17 Sep 2014 | 6:30 am
    Explosive new details surface on Rivers' deathPACNN has made public two previously unreported details surrounding what took place inside Joan's operating room -- one involving a photo. Allegations that could be damningMore Joan Rivers coverageSeinfeld: Rivers was to be in showHoward Stern: I cried like a baby
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    Chief Marketing Technologist

  • Aetna’s team of marketing technologists: don’t call them shadow IT

    Scott Brinker
    16 Sep 2014 | 3:42 am
    The roles of marketing technologists — including senior chief marketing technologists — still have high variance from one organization to another. In some, they are solo operators, serving as diplomats, translators, and expeditors between technical and marketing teams. In others, they run small teams under the label of something else, such as marketing operations or traditional IT. But increasingly, we’re seeing full-fledged marketing technology and innovation teams, recognized as their own function within marketing, with significant staff and budget under their control. The impact…
  • 7 videos from the inaugural MarTech of August 2014

    Scott Brinker
    13 Sep 2014 | 1:26 pm
    Want to get a glimpse of what the inaugural MarTech conference was like? We recorded 7 of the sessions on video, and after a little editing, we’ve released them on YouTube to share (if you’re reading this in email, click here to watch on the website): Opening remarks on martech, oxymorons, and bad-ass unicorns My introduction on the morning of the first day of the conference, describing why marketing technologists are sexier than data scientists and how we’ve reached a tipping point in this new profession: Erik Brynjolfsson’s keynote on The Second Machine Age Erik…
  • Predictive analytics and customer experience can be a dangerous mix

    Scott Brinker
    12 Sep 2014 | 5:50 am
    Two trends, each racing forward, that have the potential for disastrous collisions: The need for truly customer-centric organizations in a fully connected world. The use of algorithms, predictive analytics, and big data to optimize everything. In many cases, these can be synergistic. But some are train wrecks. I experienced just how badly those two things can clash first-hand this week, when the Westin Cleveland Downtown reneged on my supposedly prepaid reservation at Content Marketing World. I won’t rehash that here, but I do want to step back and evaluate the role technology appeared…
  • 5 lies Westin told me at Content Marketing World

    Scott Brinker
    9 Sep 2014 | 6:50 pm
    I’m here at Content Marketing World in Cleveland tonight. Actually, that’s not true. I’m more than an hour outside of Cleveland at some rundown, roadside motel, having been bussed here by the hotel I was supposed to be staying at tonight, the Westin Cleveland Downtown. You know, as a hotel, your core brand promise is pretty simple. Someone books a room. You give them a room. Sure, there are other finer points of expectations, but they’re icing on the cake. So while I’m far away from the joyous evening events of Content Marketing World tonight, I find myself…
  • Agile marketing? That would never work here

    Scott Brinker
    5 Sep 2014 | 2:19 am
    I’m writing this in Frankfurt, where I was honored to be one of the keynote speakers at André Morys’ Conversion Summit, a yearly gathering of several hundred conversion optimization professionals in Germany. My topic was agile marketing, one of my favorite. After 7 years of working in the conversion optimization space, I’m convinced that adopting agile is the single best thing a company can do to improve its results in conversion optimization. Usually when I present on agile marketing, the audience splits between those who are intrigued by the concept and those who dismiss…
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  • Learn to Say NO for Ad Agency New Business

    Michael Gass
    10 Sep 2014 | 2:06 pm
    To be more successful, you’ll need to be less accessible.Owners of small to midsize agencies are a key to new business. You must manage your time wisely.  Learn to say “no” to the wrong requests and “yes” to the right ones. This reminds me of the following quote from Michael Hyatt,  author of the New York Times bestseller, Platform: Get Noticed in a Noisy World.Every time I say “no” to something that is not important, I am saying “yes” to something that is.I have always had a difficult time saying no to people.  Like Michael Hyatt, I’m a…
  • Ad Agencies: An Infographic On the History of Social Advertising

    Michael Gass
    22 Aug 2014 | 9:40 am
    In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients.My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created. This was only a short 2 years after YouTube, 3 years after the launch of Facebook, and 4 years after LinkedIn was founded.It’s hard to believe that social media didn’t really exist just a decade ago. It has…
  • Content Marketing: Ad Agencies Should Resist the Urge to be self-promotional

    Michael Gass
    12 Aug 2014 | 1:58 pm
    Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way. It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise.According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior executives said that content was a significant driver in their buying decisions. With the rise of content marketing, agencies have jumped on-board creating articles, infographics, photos and videos. But, few are finding new business success.  One of the primary…
  • Ad Agency Owners Will Hate This Book But Prospective Clients Will Love It

    Michael Gass
    1 Aug 2014 | 2:34 pm
    You may not be a fan of Jordan Zimmerman, but you will miss a lot of valuable lessons about new business if you neglect him.I volunteered to read and write a review of Zimmerman’s book, Leading Fearlessly. After I read it, my first thought was, agency owners are going to hate this book. They’ll never read it.  But, they’re going to be missing some great information that will help them increase their own new business.Because of his book, I have a greater appreciation for Zimmerman. I’ll even admit that I’ve become a huge fan. In all of my years in advertising, working…
  • The Best Time to Post, Pin and Tweet for Ad Agency New Business

    Michael Gass
    11 Jul 2014 | 11:50 am
    Timing is critical when it comes to engaging with your social media audience.To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times.Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines. I was able to do it by researching the prime social media times within the key markets I was targeting here in the US and also overseas. I maintain an active social…
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    Kneale Mann | Leadership

  • The Best Place to Start

    Kneale Mann
    15 Sep 2014 | 3:19 am
    I was sifting through old notes and saw two quotes that were well timed. Karen Lamb said a year from now you will wish you had started today while Jim Rohn said if you really want to do something, you'll find a way, if you don't, you'll find an excuse.We all have ideas we don’t act on. We may be waiting for the best time, more money, or permission. We may be out of excuses and left with one option. The best time is right now.__________________________________________________________________Kneale Mann | People + Priority = Profit lamag
  • A Connected World Less Connected

    Kneale Mann
    12 Sep 2014 | 4:39 am
    Anytime you walk into a business, it can be an interesting look into human behavior. There are people in meetings, typing on laptops, discussing a new project in the hall, drinking coffee, and maybe even having a laugh or two. It’s a peek into a subsection of society we call work. They say we spent a third of our lives in this space. It appears it's rapidly becoming more. We may not be "at work" but we seem to be spending a larger amount of time working, thinking about work, worrying about work, discussing work.Our workspace is expanding physically as technology spreads it into homes and…
  • Let's Get Clear

    Kneale Mann
    4 Sep 2014 | 4:59 pm
    I went through an exercise recently with a colleague and friend. We have worked together and been friends for years. We were talking about a bunch of things; life, work, family, goals, dreams, strengths, what we want to do with the rest of our lives. It was a great conversation.Then he asked; “Are you clear what you want?” I thought he was asking a career question but it was deeper than that. He has two small children and his priorities have shifted. He no longer wants to spend the wee hours of the night behind his desk. He wants to spend time with his kids while his desire to do…
  • Questions for All Leaders

    Kneale Mann
    27 Aug 2014 | 2:13 pm
    • Do you spend dedicated time helping your team?• Do you provide the same care to your team as you do to your customers?• Do you have a strong sense of your people?• Is each member of your team working the majority of their time on strengths?• Do you truly care about your team and their personal development?• Is there encouragement for people to grow and try new things?How many are on your priority list? __________________________________________________________________Kneale Mann | People + Priority = Profit istock
  • Ready Set Go!

    Kneale Mann
    21 Aug 2014 | 7:11 am
    I've gone through some significant changes in my life this year and I was talking about them with a colleague recently which got us going deep on what stops us from moving where we want to go. For some reason, we often become our biggest hurdle. It also appears most people I know find it difficult to ask for help. It reminded me of Manuel de los Santos.__________________________________________________________________Kneale Mann | People + Priority = Profit Manuel de los Santos
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    The Fresh Peel // Ripe Brand Strategy. Juicy Insights and Trends.

  • IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel

    Chris Wilson
    20 Aug 2014 | 10:17 am
    IKEA probably isn’t a brand that you think of when you think of extreme or edgy when it comes to advertising, but their latest campaign exactly that. The brand teamed up with hypnotist Justin Tranz to hypnotize young couples and then guide them through a journey into their future. The whole thing is entertaining and well… a little weird. You’ll have to watch it for yourself and let us know what you think! And be sure to lookout for yoga instructor George the next time you are in IKEA.
  • Interview with 46 Rules of Genius Author Marty Neumeier

    Chris Wilson
    9 Aug 2014 | 7:55 am
    Marty Neumeier’s professional goal is to bridge the distance between business and design. As an advocate for creative thinking and innovation, Marty has published a must-read collection of quick read “white-board” books on branding, creativity and innovation, starting in 2003 with The Brand Gap, followed by Zag, and then The Designful Company. In 2013, Marty published Metaskills: Five Talents for the Robotic Age, which departed from the quick-read format, diving deeply into the future of workplace creativity. Marty’s latest book, 46 Rules of Genius was written as…
  • Simple Steps to Make Branding Work for You

    10 Jul 2014 | 8:29 pm
    Marketing and branding products goes beyond just creating a clever slogan and a few good ads for print and web. What many startups tend to forget is that branding is a big part of the deal as well. Perhaps this is because these new companies do not really understand the branding concept. Here are a few simple steps to making branding work for you: Create a Lasting and Compelling Logo Naming the company or products goes a long way, and so does the logo that’s attached to it. You want the logo to be memorable, yet also leave a lasting impression on the memory of anyone who sees it. Some…
  • Selecting the Right E-commerce Plug-in For Your WordPress Site

    1 May 2014 | 5:31 am
    Having your own website is a dream come true. You like WordPress and because it’s cheap, you’ve used it to set up your website. The entire process was simple and easy and your website is ready to go in under a week. You are happy with how it looks and how fast the website loads and its appearance. You can finally upload your products for sale and you can’t wait to see how much business you can make. But wait, before all this happens, don’t you have to select an ecommerce plug-in for your WordPress site? Yes, You Do Need an Ecommerce Plug-in The website Web-savvy-marketing states that…
  • Is All Press Good Press? Making Reporters Fall in Love with Your Startup

    Ivan Serrano
    20 Mar 2014 | 7:40 pm
    In the world of small business marketing, consumers tend choose one product over another solely because of how recognizable a brand is. While an off-brand product will usually be less expensive, many would rather spend the extra cents (or dollars) for a better known product. So how can you get your own brand to stand up to the competition? It’ll take much more than a bold logo and pretty packaging, as building a brand is essentially developing an identity– one that is not like anyone else’s. In order for a brand to succeed, you need to convey experience, engage with your customers,…
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    iMediaConnection Blog

  • Twitter to Filter its Feed for Relevance; What it Means for Brands and Publishers

    Jim Anderson
    16 Sep 2014 | 11:01 am
    For social media fans, the big news of the moment is that Twitter may be considering ways to replace its classic feed — every tweet and re-tweet from everyone you follow, in reverse chronological order — with a feed ordered by algorithmically-determined relevancy to the user. Twitter CFO Anthony Noto suggested as much at a conference in New York last week. “Putting that content”—relevant content—“in front of the person at that moment in time is a good way to organize that content better,” Noto explained. The speed and scope of any such changes are far from clear, but this…
  • Shining A Light On Beacon Misconceptions

    Jeff Hasen
    16 Sep 2014 | 9:42 am
    Merriam-Webster describes a beacon as “a strong light that can be seen from far away and that is used to help guide ships, airplanes, etc.” In 2014, it could revise the definition to include a piece of hardware used to guide marketers. Last year it was showrooming at retail locations that was most watched in the holiday season. This year, many of these same brick-and-mortars, and many others, have something else to keep an eye on - beacons installed to execute personalized and contextually relevant mobile app experiences, and drive foot traffic, brand awareness, and incremental revenue.
  • Uber Understands You Can’t Spell Capitalism Without API

    John Manoogian III
    16 Sep 2014 | 7:58 am
    B2B needs a sharing economy. And Uber, loved and feared Silicon Valley titan, wants to lead the way. Their latest move to open their API to partners (around a dozen right now) allows Uber’s users to order cars directly from third-party apps like OpenTable and Hinge. But the real winner in this scenario (aside from our arms, which will never stretch to hail a cab again) is the mutual benefit partners receive. Yes, there’s a revenue sharing component of the deal, but more importantly, there’s a symbiotic relationship at play here that extends beyond dollar signs and new users, though…
  • Don’t Get Lost in Translation: How to Communicate Web Analytics to Your Team

    Brian Gruber
    16 Sep 2014 | 7:00 am
    When your car's "check engine" light flashes on, what’s the first thing you do? You could call a mechanic, or you could pop the hood and take a look yourself. If you’re like me, you probably call the mechanic. Web analytics are your website’s dashboard. They update you on the health of your site, alerting you when it needs maintenance. And just like your car’s engine, if you don’t have a basic understanding of how they work, you’re not going to be able to do anything about it yourself. Unlike a car, however, there’s no mechanic to call. Instead, you have the brainpower of…
  • How Smartphones Have Changed the Entertainment Industry

    Morgan Sims
    15 Sep 2014 | 1:59 pm
    Smartphones have changed a lot about modern life. The entertainment industry has certainly experienced a lot of challenges. Here are four ways that smartphones have changed the industry. Audiences are Laughing at You, Not With You The evolution of 4G phones has changed the way that people experience the world. It doesn't take long before smartphone owners start to rely on their devices for everything from directions to Internet access. As people have gotten used to carrying small, Internet-ready devices, problems from past decades start to look humorous instead of dramatic. Iconic '80s movies…
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    Blog - Ganador

  • People don't really want to learn - instead they want this

    Dennis Price
    16 Sep 2014 | 3:02 pm
    I have been blogging 8 years. You'd think I know what is popular and what will get people clicking and talking. And you'd be right in a small way, because I know a little, and this is what I know:My most popular post of all time is THIS one. The amount of original writing is limited. The insights are arbitrary and, dare I say it, relatively shallow and somewhat cliched. But it has a killer headline that seduces people to click.My next best post (on LinkedIn) is THIS one. It has a quarter of the views, but 10 X the number of…
  • 93% of businesses abandon their original plan

    Dennis Price
    15 Sep 2014 | 3:33 pm
    IMAGE:  I wrote in 2009 that: I DON’T BELIEVE IN BUSINESS PLANNING. That got quite a few comments, some in agreement and some not.I was told by one commentator: If you plan and never do then fail is assured.And another said: To succeed long term though, (…) require planning, unless the plan is to react in a status-quo knee-jerk manner.To prove my point, I followed that post up by taking a dig at the inability of all the ‘business planners’ to see the GFC coming.Well, it seems as if a Harvard Professor agrees.Amar Bhidé researched and wrote The…
  • What you need to know about pricing in retail (geeks only)

    Dennis Price
    14 Sep 2014 | 3:21 pm
    Image: I don’t often do this, but this is the entire executive summary of a serious research paper on Pricing. The fact that I am doing this now, hopefully suggests that it is important.Executive Summary by Ametoglu et al, 201o) on a paper titled:“Pricing Practices: Their Effects On Consumer Behaviour and Welfare.”(Clicking on the link will download the PDF of the paper.)The pricing practices discussed in this paper are highly prevalent in today’s society. While classical economic theory suggests that people will act rationally, using cost benefit…
  • If you don't like people

    Dennis Price
    9 Sep 2014 | 5:04 pm
    If you do not like people then RETAIL is not for you.When we start our retail presentations or training sessions then we most of the time start with these words: “If you do not like people then retail is not for you”.Personally If find people fascinating: I always wonder what happened to them just before they came into the shopping centre or the grocery shop, or why they buy the most outrageous ice-cream concoction in the ice-cream shop.   I always wonder why they are chomping their food down, why are they in a rush, why are they rude to staff members, why are they flirting with…
  • How good are you at your Underground Job?

    Dennis Price
    8 Sep 2014 | 4:12 pm
    THE THREE JOBS WE DO Image: Your jobs does not comprise of one job, but three distinct ones. Your success or failure at your job is determined by the extent to which you understand the difference and the skill you have to do ONE of those jobs better than anyone else.Job #1: THE OSTENSIBLE JOB (This is the job we get paid to do)This is what they tell you in the interview. This is the job you get HIRED for.We arrive at work. We answer emails. Attend meetings. Sell stuff. Write reports. We draw, we make, we carry, and we inspect – all those TASKS that we will ostensibly…
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    FOLDEN eMarketing Blog

  • Media Expertise needs Paid Media Knowledge

    11 Sep 2014 | 2:02 pm
    There is no need to pronounce that the media buying landscape has changed. Within an article by Search Engine Watch this shift is described by mooving towards paid media with the consequence of the need of new skills. And indeed, formerly there have been search engine ads and display, which was disseminated over some well […]
  • Link Building, is it still important and which Strategies exist?

    13 Aug 2014 | 8:50 am
    Link Building is one of the most important and popular task of search engine optimization. But is link building still that important or have the numerous updates of search engine algorithms to avoid search engine spam changed the business? This question is answered by a survey of marketers. In general, yes. This statement mirrors the […]
  • W3C launched Initiative on Social Media Standards

    13 Aug 2014 | 8:25 am
    The W3C has launched a further initiative regarding the interoperability of social web applications. To get further information visit the announcement of the launch: W3C Launches Push for Social Web Application Interoperability. FOLDEN.INFO Directory Sources: Internet Standards – Social Media Information
  • Google Authorship and SEO

    3 Jul 2014 | 3:28 pm
    Have you already recognized that author profile images disappeared on Goolge search results? Google announced this in June and the global rollout already happened. The reason has been some kind of spamming with SEO savvy people using this feature, which led to higher click through rates. Opposed to the great performance there has not been […]
  • Big Data Infographic gives comprehensive Overview

    25 Jun 2014 | 8:43 am
    KD Nuggets, a data mining source, pointed to an infographic about big data. It is really comprehensive and defines many terms as well as technologies and market leaders. Furthermore it names questions to ask, if a big data solution is needed. You may read the brief aricle or access the infographic directly by this link: […]
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    Blog - Digital Jungle

  • How to optimize your site for Baidu

    15 Sep 2014 | 1:14 am
    Google is dead long live Baidu! Pretty provocative words I know and not strictly true, however in China this is very true, I won’t go into the reasons why Google didn’t make it that’s pretty well documented elsewhere. To get…
  • Baidu "Ice Bucket” Algorithm Update!

    3 Sep 2014 | 6:46 pm
    Baidu announced via their Wiki page on the 22nd of August that they have released a new Algorithm which they have named ‘Ice Bucket’, which would affect Mobile Search. This refresh of the Algorithm would be phase 1 which means…
  • What you should do for Penguin 3.0

    25 Aug 2014 | 11:04 pm
    Recently, there has been a lot of people online speculating about the Penguin Update 3.0. It has been more than 10 months since the last Penguin algorithm change was released, and now it seems like it’s on the horizon. The question is,…
  • Content marketing in China: Your Questions Answered

    13 Aug 2014 | 7:56 pm
    Branded content is a relatively new form of advertising. Brands create targeted content so they can attract consumers to their website. This approach entails a mix of entertainment and advertising that provides a unique identity to a brand. Unlike the…
  • How to put Your Social Media Into the Fast Lane

    7 Aug 2014 | 6:34 pm
    In the early naughties China had 4 million cars for 1.3 billion Chinese people. Fourteen years on and China has become the world’s largest automobile market. Chinese people love cars, be it talking about cars or showing off their cars.…
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    Logo Design Blog

  • Custom logo design for strong business promotion

    Ben Johnson
    17 Sep 2014 | 12:09 am
    Is your logo a separate entity from your business? Not at all! Your logo is your brand face where all the promotional techniques, branding and advertisements are dependent on your business symbol. Your marketing collateral is incomplete without a professional, custom and creative logo. You cannot execute your promotional techniques without your business logo. So,  [ Read More ]
  • The effective tips for your web design

    Ben Johnson
    16 Sep 2014 | 5:18 am
    Many people claim themselves as expert designers in the market to lure clients and charge huge amount for even simple designs. The training and courses related to websites have become common, increasing the number of amateurs and freelancers bombarding the market. You don’t need a non-professional for a professional and user-friendly online interface. You need  [ Read More ]
  • Why your brand identity needs professional logo maker

    Ben Johnson
    18 Aug 2014 | 5:05 am
    Your brand logo represents your entire brand and marketing collateral. Without a professional, unique and creative face there is no chance that your brand appeals and attracts your customers, regardless of the fact that you have invested heavily in the advertisements. Your brand logo is the classification and explanation of your business concept. Act professionally  [ Read More ]
  • Free logo generator: the major cause for a poor brand identity

    Ben Johnson
    15 Aug 2014 | 6:20 am
    Designing brand logos is a serious job because it gives your business recognition, identity and a face. You seriously don’t want to mess with your brand face because this way you easily lose your customers and don’t get any competitive edge in the market.  You can make things go out of your hands yourself by  [ Read More ]
  • Christmas a holiday for everyone to enjoy!

    Ben Johnson
    12 Dec 2013 | 11:24 pm
    Christmas is right around the corner and right after Christmas we have New Year waiting for us, December is the month of holiday, family reunion, friend’s reunions, family time, relaxation etc. It is also the time when most of the businesses have their profits at the peak with maximum sales and sale out.  It is  [ Read More ]
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    Targoz Strategic Marketing

  • No Research Is Better Than Bad Market Research

    Targoz Strategic Marketing
    4 Sep 2014 | 6:30 am
    For the past few days, news gossip site FTV Live has chronicled survey research being conducted by Cox owned WFTV in Orlando. From the screenshots posted in the stories, it appears WFTV is testing potential anchor changes with area viewers using an online survey with embedded video. Potential leaks are always a possibility with online survey work since respondents can take screenshots of the questions or take a picture of the screen with a smart phone or tablet. That’s why you should test multiple topics or try to balance the questions to mask the sponsor or goals of the research. Not…
  • Avoid Ivy League Schools. Think Oil League…

    Targoz Strategic Marketing
    10 May 2014 | 6:00 am
    In years past, it was assumed that a graduate with an Ivy League degree was assured a lucrative job and a promising future where they would easily payoff any accrued student loans in short order. Those days are past. Ivy League grads face a tough and uncertain job market, just like their state school peers. If I had a child headed off to college and looking for a lucrative career, I would steer them toward the Oil or Mining schools instead of the Ivy League. Shale operators are having a lot of trouble finding workers, particularly engineers and geologists, according to a workforce survey by…
  • Americans Support Fracking and the Keystone Pipeline

    Targoz Strategic Marketing
    6 Jan 2014 | 6:00 am
    Keystone Pipeline Gauging public opinion based on what you hear and see in the news or emanating from Hollywood is always a dicey proposition. Oil pipelines and fracking are just the latest examples of how the media are often out of sync with most consumers. While the media and Hollywood oppose expansion of fracking and the Keystone pipeline, U.S. consumers solidly support both issues. The Robert Morris University Polling Institute found that more than half (56%) of Americans favor hydraulic fracturing even in their own community. It’s one thing to support fracking in someone…
  • Differences Between Online and Phone Survey Results

    Targoz Strategic Marketing
    5 Jul 2013 | 12:11 pm
    Studies have found that compared with the general population, Internet users have higher levels of education and are more affluent. The application of demographic weighting to both sets of data does serve to close the gap between online and face-to-face results. However, when comparing parallel online and telephone surveys, we have seen some other differences. These differences appear to be method effects or mode effects rather than sampling effects. One effect is related to the respondents’ reading questions rather than hearing them. This influences responses to scales and how many…
  • Opposition To The Affordable Care (ACA) Holds Steady

    Targoz Strategic Marketing
    30 Jun 2013 | 2:08 pm
    Fifty-two percent of American adults polled by Gallup disapprove of the Affordable Care Act (commonly called Obamacare). Forty-two percent believe their family would fare worse under the law. Among the forty-four percent who support the law, 22% think it will help their family and 33% think it will have little effect. As you might guess, support was higher among Democrats and among people without health insurance. Gallup’s findings mirror a CNN/ORC International survey conducted near the same time. In the ORC survey 43% of the public back the ACA, while 54% of the respondents say they…
  • add this feed to my.Alltop - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • Wake Up, It’s Social Age:What Nigeria electricity Distribution Companies must know

    17 Sep 2014 | 4:17 am
    The social age is the most revolutionized age. It  is one with lots of disruptions.  It calls for change in approach. It demolishes the old command structure where customers will have to take it or live it. If through monopoly  or other forms of regulations,your brand seems to be enjoying this chain of command, please […]
  • Weird MultiChoice Nigeria (@DSTVNg) Customer service way

    13 Sep 2014 | 8:25 am
    Brand is more than a name. It is the total outlook presented to its Public. It is the ‘ trust mark’s that people can vouch for. Brand is more than having services to offer, it is the ability to delight, engage as well as go the extra miles in making sure consumers also can become […]
  • Online free classified Ad: why should small business embrace it?

    3 Sep 2014 | 2:25 pm
    Advertising is not a modern nomenclature. It is as age long as the society itself. As individuals, we are daily involved in advertising without knowing. When you wake up in the morning and brush your teeth as well as take your bath you are involved in subtle advertising. Asides from personal hygiene factor, your efforts […]
  • Online Ad and small scale business: what you must know

    3 Sep 2014 | 4:42 am
    Advertising has moved from the ways it used to the done in the 20th Century. New changes are now obvious and If you must enjoy value for money as small or medium scale business owner, there are basic stuff you need to understand before you join the bandwagon. Placing Advert (AD) online has become a […]
  • How to create valuable visibility and strong thought leadership

    2 Sep 2014 | 4:01 am
    We live in the age of of ‘relevancy qoutient’. The value your brand commands is determined by the level of relevance you can build with others.  It is the ability of a brand to stand out because of the useful and valuable impact it has been able to create through strong engagement building with the […]
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    Rocky FU

  • Targeting Travelers Decision Journey in Mobile Digital Age

    Rocky FP
    10 Sep 2014 | 5:00 am
    A good traveler has no fixed plans and is not intent on arriving. Said Lao Tzu. I personally love traveling and experiencing the culture in another corner of the planet; so do many other people in the world. In fact, 85% of travelers worldwide will sacrifice spending in other ways to fund travel plans according to the latest Tripadvisor survey. When they travel, 95% use various digital resources in the course of travel journeys according to a recent report from Boston Consulting Group (BCG). Experienced marketers always have well crafted plans targeting each phase of the customers’…
  • Win Customers by Targeting the Decision Journey on Multiple Channels

    Rocky FP
    20 Aug 2014 | 5:00 am
    This is going to sound crazy, but… from the moment I first set eyes on you I haven’t been able to stop thinking about you. —Leigh Fallon, Carrier of the Mark Whether or not you believe in love at first sight, you can never rely your business’ success on that for your customers. To win over your target audience and get them to finally open their wallet, you must understand the journey they go through before they “fall in love” with you. That journey is the customer decision journey to purchase. When you develop your digital marketing strategies, it’s…
  • 3 Tips to Increase Retail Sales with Mobile

    Rocky FP
    15 May 2014 | 5:05 am
    I spoke last week at WTM Vision Shanghai conference and one retail store owner shared his concern that mobile may compete with and hurt his off-line retail business. People are more comfortable shopping on mobile. Take China mobile market for example, the total mobile shopping transactions in the first quarter has an increase of 207% compared to the same period in the previous year. But, mobile may not necessarily hurt offline retail business. According to a recent Gallup survey, there are more people shopping more because of mobile technology than those who shop less. 19% admit they now shop…
  • How Chinese Communicates Digitally

    Rocky FP
    20 Mar 2014 | 7:38 am
    Facebook, Twitter and WhatsApp are the most popular digital communication tools nowadays; but, not in China. So how does 618 million China internet users communicate? This post serves as an introduction for that. QQ: Communications for both Personal and Business Use Tencent’s success is built on their instant messenger, QQ. In China, it’s very widely used IM with about 800 million active users; between friends, among strangers, and for business purposes. Every QQ account starts with a numerical number like “23443242″ and the user will automatically get an email address…
  • A Simplified Framework for Digital Marketing Strategy Development

    Rocky FP
    5 Sep 2013 | 5:45 am
    Almost all digital marketing proposals include a strategy part which however is often represented by one simple slide and used more than once with little amendment. A truly working strategy for each company is unique and developed after research, serious analysis and testing. It takes weeks or even months to develop a digital marketing strategy involving complex processes. If you are not experienced developing digital marketing strategy, let me share a simplified framework to help you get started. Digital Marketing Strategy Definition A digital marketing strategy is a well thought plan…
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    We First Blog

  • The Top 10 Questions Every Brand Must Answer to Grow in 2015

    Simon Mainwaring
    15 Sep 2014 | 6:43 pm
    Every marketer faces a dizzying array of choices in terms of strategy, tactics, and tools through which to reach their customers and inspire them to buy your products. As the media landscape becomes more fractured and the tools more varied, it’s more important than ever to stay focused on the right priorities that will ensure short-term and long-term success. With that in mind here are the top ten questions every brand must answer if they hope to grow in 2015. 1. What is your brand’s purpose? Every marketer is now aware that Boomers, Millennials, and Gen Z are looking to brands to be more…
  • Marc Mathieu, SVP of Marketing at Unilever: Keynote Speaker at 2014 We First Brand Leadership Summit­­

    Simon Mainwaring
    12 Sep 2014 | 5:05 pm
    We are so excited this year that Marc Mathieu of Unilever can open the presentations at the We First Summit at the SLS Hotel, Beverly Hills, on October 7-8 in Beverly Hills. Marc is responsible for the development of Unilever’s new marketing strategy — Crafting Brands For Life — that will support the company’s sustainability growth ambition of doubling the size of its business while reducing its environmental impact. Prior to joining Unilever he was SVP of Global Brand Marketing at Coca-Cola, where he created the ‘Coke Side of Life’ global campaign, launched Coke Zero into…
  • Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit

    Simon Mainwaring
    10 Sep 2014 | 1:28 pm
    Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together. Getting your social marketing right is no easy task with technology and consumer behavior changing so quickly. That’s why we put together a very special, annual 2-day training event where experts from the smartest and most successful brands in the world come together to build a Social Branding Blueprint with you. We’re very excited to announce the final list of speakers for the 2014 Brand Leadership Summit: Unilever – Marc Mathieu, SVP…
  • How Nestlé Combined Purpose and Product to Win at Social Marketing

    Simon Mainwaring
    4 Sep 2014 | 1:08 pm
    Nestlé India recently released a rap video featuring none other than animated super babies extolling the virtues of breastfeeding. This charming video has already captured almost 2 million views on YouTube and each of the individual characters takes on a personality and life of their own. For example “Lil Wiz” talks about brain and vision development, “Germ Stoppa” talks about his immunity gain from his mother’s milk, and “Baby Luv” talks about the strong bonding between a mother and her child developed through breastfeeding. At the same time, the animated videos are a powerful…
  • Cultural Leadership: How to Command Attention on a Global Scale

    Simon Mainwaring
    20 Aug 2014 | 11:59 am
    In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership Summit) about how organizations can become leaders in cultural conversations and build movements. While it’s very easy to get lost in the executional strategies of social technology tools, marketers are now being challenged at a higher level: to engage consumers and citizens in ways so they feel that your brand is meaningful and relevant to…
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    Free Sales & Marketing Magazines and Downloads from

  • Credit Card Customer Segmentation

    16 Sep 2014 | 8:50 am
    300 billion credit card transactions are expected to take place each year by 2018, creating 300 billion opportunities to understand customers better. Unfortunately, many banks remain ignorant of this wealth of information at their disposal, and they opt for mass marketing and costly above-the-line communications.This whitepaper introduces fundamentals of micro-segmentation for the credit card industry to utilize this wealth of information.Request Free!
  • Delray Computers - Internet Marketing and Web Design Company with a European Headquarters

    16 Sep 2014 | 12:00 am
    Delray Computers has been in business for over 12 years, with HQ in Brussels, Belgium. We use Project Management Methodologies to finish on time, on budget and as agreed. We always make it a WIN-WIN with the billing only when Work Completed and Signed Off by the Customer.Customer Satisfaction is our number one priority.Contact us now to discuss your project!Request Free!
  • The Essentials of Social Media - Free Kit

    15 Sep 2014 | 8:20 am
    The Essentials of Social Media, brings together the latest in information, coverage of important developments, and expert commentary to help with your Social Media related decisions.The following kit contents will help you get the most out of your Social Media research:The Social Hunger: Why Your Audience Feasts on Social IntegrationSocial Marketing for Lead GenerationIndustry Report: 2014 Global Email SurveyThe Next Generation of Social InnovationRequest Free!
  • 10 Questions to Ask When Developing a Plan for E-commerce Shipping

    15 Sep 2014 | 12:00 am
    An online shipping plan can help you address key considerations, assess packaging needs and select a carrier that can accommodate your needs as well as your customers' needs by providing:Packaging optionsCarrier optionsCustomer satisfactionThese 10 questions will help you develop a useful shipping plan that will save your company time and money. Download this guide to learn more.Request Free!
  • Why True Personalization Is Critical To Your Business

    12 Sep 2014 | 10:50 am
    In today's relentlessly competitive marketplaces, knowing what your customers want and promoting your products in the right way, with the right context and at the right time has never been more important as consumers continue to find experiences with brands frustratingly inconsistent when interacting across different channels.Download the eBook to find out why true personalization matters and how: True personalization makes you more money Your customers expect truly personalized experiences Your competitors are already doing personalization Not personalizing is a risk for your businessRequest…
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  • Why talk of emotional marketing in B2B makes me angry

    4 Sep 2014 | 11:14 pm
    There has been a lot of talk recently about emotion in marketing – largely instigated (in the UK at least) by the nice people at B2B Marketing magazine – but I have to say that the much of the coverage raises in me aren’t very positive ones.
  • What boiled cabbage can teach us about effective content marketing

    15 Aug 2014 | 5:47 am
    When I was young, my mother would employ various tricks to make her children eat healthily. And funnily enough, I think we content marketers could learn from her experience…
  • To guest blog or not to guest blog?

    9 Jul 2014 | 2:33 am
    Google has been warning webmasters about guest blogging for a while, but they are now seriously clamping down. However, guest blogging can still be used to create great content as part of your wider marketing strategy, if you follow a few simple guidelines
  • INFOGRAPHIC: Content Fracking – how to tap into rich new seams of content

    17 Jun 2014 | 9:31 am
    Ever wondered what content treasures might be lurking deep underground within your organisation? Content marketers are realising that they need to dig deeper in order to unearth the best content – but how do you do it?
  • How B2B made sense of Content Marketing for me

    30 May 2014 | 3:53 am
    As a new entrant to the B2B sector, I've learnt a lot fast. Most importantly (so far) that content marketing is more than just a couple of buzz words.
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    On Social Marketing and Social Change

  • Gossip Unleashed: A Viral Effects Strategy in Swiss Healthcare Marketing - An iSMA Webinar

    3 Sep 2014 | 9:29 am
    How do gossip and viral marketing play out in teddy bear clinics and with city rangers talking about wild boar? Do these approaches also reduce fear associated with hospital visits? In the next International Social Marketing Association (iSMA) webinar, Swiss social marketer Maurice Codourey sums up his research findings and many presentations at international congresses. He will also address the effectiveness of non-medical public presentations, constructivist didactics and municipal intelligence. Maurice works in innovative health care in Switzerland, lectures on social marketing at the EB…
  • The Future of Social Marketing: Craig's Happiness Talk

    13 Aug 2014 | 12:56 pm
    This June I was honored to receive the Phillip Kotler Social Marketing Distinguished Service Award, “The Kotler Glass,” at the Social Marketing Conference in Clearwater Beach, FL. In his presentation of the award, Dr. Kotler noted that “[Craig] is known for many things; a prolific writer, a creative architect of programs, an innovator and risk taker, and an outspoken and long-time guiding force in our field…In fact, if one word could be used to describe him, catalyst is the perfect one. He is that agent that provokes significant change… For those who know him, he is a brilliant and…
  • The Purpose of Segmentation

    6 Aug 2014 | 7:49 am
    Segmentation is one of the first critical decisions a social marketing or health communication program must make - even if it is to not segment and use the 'field of dreams' strategy ("If we build it, they will come"). Even when decisions are made to identify and focus on priority segments of the population, many segmentation approaches end up being used for no more than directions for casting calls and art directors ("We need to have one of these types and another of these types"). As I put it in Social Marketing and Social Change: "...the purpose of segmentation is not to answer the…
  • EAST: A Method for Applying Insights in Social Marketing Programs

    24 May 2014 | 9:43 am
    Social marketers should always be on the lookout for new ideas about changing behaviors. This is the reason I spend time talking about different theories and models of behavior change. In workshops that I facilitate, I use this slide to illustrate some of the main ideas from some usual, and not so typical, theories that I find are employed by many social change agents. These ideas guide how we think about a puzzle, seek to understand it and then solve it. What dramatically illustrates the power of a theory, and its drawbacks, is to break the workshop (or class) into five smaller groups. All…
  • Webinar: Using Social Marketing to Influence Social Strategy

    8 May 2014 | 10:27 am
    The 7th webinar offered by the International Social Marketing Association (iSMA) will be next Wednesday, May 14th - Using social marketing to influence social strategy. Social Marketers need to be at the top policy and strategy development table when social interventions are being conceived if they are to be designed optimally. This webinar will explore how we can position social marketing as a first order strategy activity that is as essential in the development of social programmes as marketing is in the commercial sector. The role of social marketing in policy selection and strategy…
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    Digital Examples

  • App Integrations

    16 Sep 2014 | 4:01 am
    One trend we're seeing at the moment is that apps are becoming more like the mobile web.Apps (& games) are most people's experience of mobile - stats from Flurry show that apps now make up 86% of the time spent on mobile, and the mobile web just 14%.The experience with apps used to be that you would open one, do something, and then open another one. As time has gone on it's become possible to deep-link into apps. My favourite example of this is CityMapper, the app that has done so much to demystify public transport (buses especially) in London for people like me,The button below, if you…
  • Buying on Twitter - Pilot programme announced

    8 Sep 2014 | 6:53 am
    Twitter has finally revealed plans for a pilot programme allowing people to buy things within a Tweet."In our test, an entire purchase can be completed in just a few taps. After tapping the “Buy” button, you will get additional product details and be prompted to enter your shipping and payment information. Once that’s entered and confirmed, your order information is sent to the merchant for delivery."The test includes partners like Stripe for card payments; you'd have thought that shipping and payment details could be saved within the app (as they are with Amazon) before too long -…
  • Nissan's speedy 'Royal Baby' tweet

    8 Sep 2014 | 5:20 am
    Nissan apparently tweeted this just 7 minutes after the announcement that The Duchess of Cambridge was pregnant with her second child.It could be triplets and there would *still* be enough room for the Queen... #XTrail #SevenSeats #RoyalBaby— NissanUK (@NissanUK) September 8, 2014Pretty impressive when you consider that it wasn't particularly expected, or at a time when people were on high alert, e.g. during a sporting event.Fewer than 200 RTs 3 hours later though - and I imagine that lots of them are from media obsessives like me, rather than royal fans (or…
  • Brands using Hyperlapse

    27 Aug 2014 | 3:45 am
    Hyperlapse is Instagram's new video app, that steadies your images, making it possible to make professional-looking films in motion from an iPhone (iOS only at the moment)Here is Instagram's video explaining it Stabilization for Hyperlapse from Instagram from Instagram on Vimeo.It's had great reviews - 'It's like a $15,000 video set-up in your hand' - and brands are starting to use it:Mercedes USAFootlockerBurton SnowboardsAriZona Iced TeaJimmy Fallon TonightEsuranceBudweiserThe Science Museum Dr Pepper OreoDisneylandAny more..?
  • Mountain Dew's Bottle Tops for Skaters

    22 Aug 2014 | 2:56 am
    Very smart - bottle top doubles as a tool for tightening the wheel nuts on skateboards. Dew Bottle Tool from Alejandro Gomez on Vimeo.See also - Coca Cola's 'second lives' bottle topsMore here
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    Idaho Ad Agencies

  • Journal/Scripps forced to sell KIVI or KNIN

    15 Sep 2014 | 10:46 pm
    When Journal Broadcast Group is merged into EW Scripps, KIVI and KNIN will no longer be on the same side. In a little-noticed FCC filing earlier this month, Journal agreed to “sell” the two stations to “Journal/Scripps Divestiture Trust.” A bit of digging finds that Journal & Scripps have to unload one of the Boise TV stations in order to consummate their marriage. Here’s why: in 2009, after a lengthy process, Journal bought KNIN under the FCC’s “failing station” waiver provisions. At the time, KNIN was a CW affiliate with little in the way…
  • From the ‘Things we missed in our inbox’ file

    14 Sep 2014 | 6:23 am
    This one came through back in June, but… well, summer. Oliver Russell announced that they have assumed management and marketing of Think Boise First. From the press release about the change: Think Boise First co-founder Beth Geagan said the organization achieved great success over the past six years in branding and highlighting the importance of local business to the community. Earlier this year, Geagan began looking for viable options to take the branded effort to the next level in Boise. “We talked to several interested parties. In the end, Oliver Russell made the most sense and…
  • Job Opening: Account Executive

    12 Sep 2014 | 3:22 pm
    Peppershock Media Productions in Nampa is looking for an Account Executive. From the job description on their website: This position is responsible for locating new business opportunities for Peppershock Media and for monitoring and maintaining relationships with current clients. Key Results: Effectively establish, develop and maintain relationships with qualified prospects Represent the Peppershock brand in all interactions Effectively relate to internal and external stakeholders More details about this position are available here, and application materials should be sent via email to…
  • New Hire at DaviesMoore

    27 Aug 2014 | 7:55 am
    DaviesMoore in Boise continues to grow, most recently with the addition of Sean Winnett as Digital Marketing Specialist. Sean is a Boise native, and graduate of Boise State University with a Bachelor’s degree in Mass Communication & Journalism. Prior to joining DaviesMoore he has worked with other agencies such as Drake Cooper and Tribute Media. Congratulations Sean.
  • Rizen Creative expands to the north. And west.

    26 Aug 2014 | 8:13 am
    Recently, word got to us that Rizen Creative has expanded, opening an office in Seattle. And indeed they have, as Katie Meyers has relocated to Seattle, where she’ll be working out of the company’s new satellite office in Seattle. There, she “will focus on new business generation as well as provide strategic insight for current Rizen clients.” Congratulations to Rizen on the expansion, and to Katie on the move.
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    Idea Marketing

  • Why Can’t Companies Be More Like the Iroquois?

    Chris Koch (ckochster)
    15 Sep 2014 | 5:20 am
    English: Flag of the Iroquois Confederacy, Hiawatha Belt Français : Drapeau de la Confédération Iroquoise (Photo credit: Wikipedia) If ever there was a cooperative organization that had less reason to endure until today, it is the Iroquois League. First formed sometime between the 15th and 16th centuries, it brought together five distinct tribes that had been warring and otherwise squabbling for centuries prior. Each tribe had its own language, customs, and culture. Located mostly in what is today northern New York State, the tribes’ unity (a sixth joined in the 18th century) allowed…
  • 6 Freaky, Funny, and Scary Abilities of Computer Organisms

    Chris Koch (ckochster)
    18 Jun 2014 | 5:10 am
    I intended to write this blog about some of the amazing, helpful, and scary things that robots can do today, but even a quick look at the information out there demonstrates that robot is already an archaic term, like calling a car a horseless carriage. There’s simply no way that everything we’ve come to expect from robots in sci-fi novels and movies will exist independently within whatever bodies we put robots in for the foreseeable future. They are as dependent on the computing environment that surrounds them as living organisms are on their ecosystems. Robots can’t do anything better…
  • The Worst Source of Work Conflict

    Chris Koch (ckochster)
    9 Jun 2014 | 5:37 am
    I have two attributes that set me up for conflict with my current colleagues at SAP. First, I worked in small companies for my entire career leading up to 2012, when I joined SAP, which is a huge company, and like any huge company, has its share of bureaucracy that was absent from my previous workplaces. Second, I spent most of my career as a journalist, which trained me to be vigilant about whether what people say is what they really mean – especially when it comes to marketing, which is the function I work in in SAP. But after two-and-a-half years working here, I’ve decided that both of…
  • The TV Is No Longer a TV

    Chris Koch (ckochster)
    30 May 2014 | 5:23 am
    I am in the vanguard of cord cutters, a small but growing group of cable TV subscribers who have decided to ditch the cable box in favor of a variety of geeky devices that serve up entertainment through an internet connection. Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3% brandishing the scissors in 2013 alone, according to Toronto-based Convergence Consulting Group. When I told my wife and daughter we were trendsetters, they rolled their eyes and said I was just being cheap (again). Regardless, a change in the way we think about entertainment has…
  • What Pisses off the Man Who is the Face of 3D Printing

    Chris Koch (ckochster)
    19 May 2014 | 5:31 am
    MakerBot, a manufacturer of desktop 3D printers priced at the level of a decent laptop, is the best known of companies producing a product that has already been raised to PC-level stature in terms of its potential impact on business and society. Bre Pettis, the CEO of MakerBot, has become the face of this long-simmering but suddenly hot business (3D printers – the really expensive kind, anyway – have been around for decades) in part because he had lots of practice being a public face long before he ever thought about launching his company. That background is why he was so pissed off at…
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    Creativity Unbound

  • Is Apple getting closer to a post-Jobsian voice?

    edward boches
    30 Aug 2014 | 7:19 am
    This morning I got an email from Peter Burrows, a senior writer for Bloomberg/Businessweek. Peter writes regularly about science, research, tech, Silicon Valley and Apple. We talk about the latter every now and then. Peter’s latest query asked whether I thought Apple’s most recent commercials were any indication that the company was getting closer to a post-Jobsian voice. I sent Peter a note, and thought I’d share my answer here. After all, everyone likes to talk about Apple and its advertising. Short answer: perhaps getting closer, yes. Apple has always been about…
  • This is how a creative department should work

    edward boches
    25 Aug 2014 | 7:28 am
    I work in a creative “department” that is among the most talented, prolific and efficient that I have ever come across. And it’s not in an agency. We have 25 members who have collectively won countless lions, pencils, cubes and statues. Yet I’ve never encountered anyone with an ego. We have no ping pong tables. No coffee bar or barista. No glass walls showing our expensive hand crafted furniture. Yet we love where we work. Despite the fact that 16 members of this creative “department” have been highly-paid CDs at agencies that include Goodby, Wieden, Arnold,…
  • Good luck trying to replicate the ice bucket challenge

    edward boches
    23 Aug 2014 | 10:58 am
    Seven lessons from the ice bucket challenge. Five lessons from the ice bucket challenge. Social lessons from the ice bucket challenge. Forbes (they have two posts with totally different sets of lessons), HuffPo, Social Media Today (disclaimer: I often write for them), and a host of others have all published pieces giving us useful tips that marketers can pick up from this latest Internet phenomenon. Time it right, keep it simple, mix in celebrities –not sure that part was planned — start local, etc. I am willing to bet that we will never see a brand or even a charity replicate…
  • Creating a portfolio on Instagram

    edward boches
    12 Aug 2014 | 2:34 pm
    Creating a portfolio on instagram from edward boches Social media is great for our day in and day out posting and sharing. But it’s far more fun to play with the platforms and actually create stuff. Pro bono ad campaigns on Tinder. Social purpose made out of food porn. Turning Twitter into a direct marketing piece. Making Pinterest or Instagram work as a website. It’s not hard. It just takes a little imagination and a little trick for making your gmail account appear to be many different gmail accounts. This deck shares some thoughts on hacking social platforms, learning to invent…
  • Orange is the New Black, a perfect brand for user generated images

    edward boches
    2 Aug 2014 | 10:08 am
    It seems a long time ago that TV viewers simply watched their favorite shows. If they did talk about them it was around the water cooler the next day. Remember this? It was a mere seven years ago that HBO still marketed the talk value of its shows by suggesting it was a boon for the water cooler industry. Now, of course, any conversation or debate about a hot show takes place online. In real time. And the networks know it. They wisely invite, encourage and inspire not only the conversation, but deeper viewer involvement when it comes to creating content about the shows they watch.
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    Marketing Java | Web. Social. Marketing.

  • Content Marketing Strategy and Your Digital Business Plan

    Leia Schultz
    16 Sep 2014 | 8:56 am
    Content marketing strategy – what is it? It’s a catchy phrase for the powerful content of online domains and how that can be directed at certain people. In laymen’s terms, it’s a tool that you can use to attract your desired audience to your website and to your organization. It’s a great strategic element that small business owners can utilize to generate attention from and interaction with followers and customers. Successful…       
  • Louisville, Colorado Joins the Beerfest Circuit

    Deb Kolaras
    25 Aug 2014 | 7:30 am
    As you may (or may not) know, I’m one of the organizers for Pints in the Park, a local small-town brewfest taking place in Louisville, Colorado on August 30th, 2014. Our Board decided back in January of 2014 that this would be a great opportunity to introduce the area to as many local breweries as possible, and also make sure guests got to dine on some great food and listen…       
  • SEO and the Business Owner: a Love Story

    Leia Schultz
    21 Aug 2014 | 9:08 am
    We all know by now, or we all should know by now, the importance of good SEO. (If you’re not an expert yet, don’t worry. Watch this helpful short video to get a quick overview.)  SEO, or search engine optimization, is what can direct online traffic to your website instead of your competitor’s site. The rise of the Internet Age was eventually accompanied by SEO, and best SEO practices are…       
  • Fining for Negative Reviews is the Wrong Move

    Leia Schultz
    14 Aug 2014 | 8:33 am
    The purpose and beauty of customer-written reviews is to share their honest experiences with others who are looking into the same experience. Really, any business people interact with can (and should) be reviewed in order to give potential customers information before they commit to one. Reviews written by all types of people about all types of customer service experiences is a modern-day tool that can not only educate customers but…       
  • I’ll Have a Venti Dumb Macchiato, Please

    Leia Schultz
    5 Aug 2014 | 8:10 am
    You might have heard of the parody coffee shop (or should I say art gallery?) that Nathan Fielder opened in Los Angeles, California. Fielder called his shop Dumb Starbucks, and his parody business of the mega coffee chain burst into the international spotlight within a matter of hours. Fielder was relatively well known before this espresso-fueled endeavor for his career as an actor and as a stand-up comedian. Audiences recognize…       
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    Marketo Marketing Blog

  • How Should I Segment My Database?

    Maggie Jones
    17 Sep 2014 | 5:30 am
    Author: Maggie JonesAs a marketer, you want to communicate with your audience in a personalized, highly relevant way. You want to target the right person, with the right message at the right time across every channel.  And you want to do all of those things at scale – you want to be able to grow without sacrificing that personalized approach. Which is why, as you contact your database, it’s essential that you divide that database into segments, and tailor your communications for each segment – as we’ve learned, 23% of engagement is explained by segmentation. But to create meaningful…
  • Marketing Your Multi-Product (or Multi-Division) Brand

    Phillip Chen
    16 Sep 2014 | 5:30 am
    Author: Phillip ChenIf you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. Different product teams might be competing for resources, or could be operating separately from the other teams or divisions. The problem is that while you clearly see how these products are connected, your customers don’t. For example, if you’re a consumer packaged goods company (CPG), the brand managers for each of your products are probably working with multiple agencies – one in charge of creative, another managing your go-to-market…
  • How to Win at B2B Video Marketing

    Evy Wilkins
    15 Sep 2014 | 5:30 am
    Author: Evy WilkinsWhen marketers were first experimenting with video, there was a mad rush to produce as much of it as possible – companies of all sizes invested tremendous resources into all sort of video assets. But, as with all marketing trends, the conversation soon turned to results: How can marketers demonstrate the ROI of their investment in video? So while newbies to this kind of marketing are still producing videos simply for video’s sake, true marketing strategists are busy measuring and optimizing. If you’re actively seeking out opportunities to integrate video into your…
  • Field Report: What’s Hot in Content Marketing

    Maggie Jones
    11 Sep 2014 | 5:30 am
    Author: Maggie JonesContent Marketing World 2014 – the biggest, baddest content marketing conference in the world – has come to a highly climactic end. After three days of sessions, breakouts, panels, and networking, closing keynote speaker Kevin Spacey (!!!) brought the house down with one of the funniest, most profanity-laced speeches ever heard at a marketing conference. (He also made my dreams come true by quoting his own House of Cards character, Frank Underwood, with a Southern accent.) A tornado warning here in Cleveland left many of the 2,500 attendees tucked away in…
  • Hiring a PR Firm? Read This First

    Liz Smyth
    10 Sep 2014 | 5:05 am
    Author: Liz SmythYou’ve spent days, weeks, maybe months defining your messaging and creating a great communication strategy to go with it. Well done – that’s definitely the hard part! But now it’s time to execute on that strategy. If you don’t have an internal PR team in place, or an agency you already trust to handle your strategy, it’s time to get one – especially if your company is expanding into new markets. Choosing the right PR firm, however, can be a challenge. Start by getting advice from your network on agencies they have worked with – there’s nothing like a…
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    Fletcher Prince

  • September Editorial Calendar Ideas and Communications Events

    Mary Fletcher Jones
    6 Sep 2014 | 6:39 am
    Here are a some ideas to round out your September editorial calendar, plus some events you might like to celebrate or attend. September Health Observances There are many health observances and special recognition days this month that you can use to help raise awareness. September is Cholesterol Education Month, Prostate Cancer Awareness Month, Healthy Aging […]
  • Fill your calendar with these August events and notable dates

    Mary Fletcher Jones
    1 Aug 2014 | 6:30 am
    Whew! Congress is out of town! I thought they’d NEVER leave. Let me let you in on a little secret, my content-generating friend. No one, self included, wants to talk about anything remotely work-like this month. Not in DC, and not online. Nobody is working. You know it, and I know it. So have a […]
  • Important July dates

    Mary Fletcher Jones
    1 Jul 2014 | 6:16 am
    Sure, ANYBODY can tweet about the 4th of July. But how many people are going to talk about International Kissing Day? Or the Running of the Bulls in Pamplona?  They might get the Tour de France, sure, but the Palio? Nah, YOU got the Palio! You are going to OWN Twitter, my friend. Will they […]
  • Why bother with YouTube? The benefits of online video

    Mary Fletcher Jones
    23 Jun 2014 | 6:02 am
    I was asked to answer a Quora question about the benefits of YouTube. Here is my reply. You can read more specific details about the benefits of YouTube on the Fletcher Prince Slideshare account As you may know, YouTube has been around since 2005, and since then, there have been tremendous benefits to posting on […]
  • A Summer Book Bag for PR professionals

    Mary Fletcher Jones
    14 Jun 2014 | 6:57 am
    After what has got to be the snowiest winter ever, it’s finally here: summer. Well, not technically until next week. But I’m already in summer mode, aren’t you? Rehoboth, here I come! Do you read on the beach or by the pool? Here are some of my PR book recommendations. These are all enjoyable, as […]
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  • Apple Watch’s simple, purposeful and powerful marketing message

    Eric Brody
    9 Sep 2014 | 2:08 pm
    I love this quote from Tim Cook, CEO, Apple about the company’s new watch. “Apple Watch gives us the ability to motivate people to be more active and healthy. If you are someone who just wants to be a bit more active or someone who wants to track what you...
  • What healthcare marketers can learn from the hit series “Breaking Bad”

    Eric Brody
    3 Sep 2014 | 7:58 am
    What kept you coming back to the hit series Breaking Bad? Truth be told, I spent two weeks binging on the entire series. If you think about it, the show exhibits similar characteristics to all great brands. And it actually offers really good lessons to healthcare marketers. With consumers now...
  • Healthcare marketers: ready to compete against Walmart?

    Eric Brody
    12 Aug 2014 | 3:57 pm
    Coming to a town near you, it’s a Walmart primary care clinic. You can read the story here at Forbes - Health Care For $4: Are You Ready For Walmart To Be Your Doctor. With more than a hundred hospital-leased “retail clinics” already across their stores, these new fully owned primary care...
  • Healthcare system branding: the anatomy of 3 recent efforts

    Eric Brody
    2 Aug 2014 | 10:09 pm
    Interesting article on – Anatomy of 3 Health System Rebranding Efforts – providing the backstory of three recent initiatives. For each of these efforts, author Marianne Aiello seeks to answer “why the name change”, “what’s the marketing strategy”(which really just nets down to tactics) and “what does it mean for patients.”...
  • The fusion of health and fashion: Tory Burch and Fitbit

    Eric Brody
    24 Jul 2014 | 5:06 am
    In yet another mash-up of categories, designer Tory Burch has partnered with fitness-tracker brand Fitbit to introduce a Tory Burch for Fitbit accessories collection. James Park, CEO and co-founder of Fitbit stated that “from day one, we’ve known that the form factor is crucial to creating a health and fitness...
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    Marketing Donut feed

  • The hidden benefits of networking

    16 Sep 2014 | 3:28 am
    The internet is full of “how to” articles on networking, with many tales of success as well as examples of cringe-worthy failures. There are networking tips for intraverts and for extroverts, advice on speed networking and online networking, meet-up groups, referral networks and much more. Frankly, as a small business, the options can be bewildering. I work in the B2B start-up sector and I could easily spend morning, noon and night networking. But what about what the return on time spent networking? At its simplest level, either networking generates business or it doesn't. However, there…
  • How to make your exhibition a strategic success

    15 Sep 2014 | 1:50 am
    Exhibitions are hard work but done well, they can deliver substantial rewards. Here are seven ways to help you maximise your return on investment: 1. Brief your team The people you choose to represent you on your stand are of paramount importance. Never let anyone turn up to your stand that doesn’t know why they’re there and what their specific role is. It doesn’t have to be complicated — give them key points about your products and services and guidance on the best way to approach visitors. 2. Set targets Your exhibition targets can be anything from the number of leads scanned to…
  • New in-year penalties for late RTI returns

    12 Sep 2014 | 8:35 am
    Employers with fewer than 50 employees will face automated in-year penalties for late real-time PAYE returns from 6 March 2015, HMRC has announced. Those who employ 50 or more people will face penalties from 6 October 2014. HM Revenue and Customs (HMRC) will send electronic messages to all employers to let them know when the penalties will apply to them, based on the number of employees shown in the department’s records. Ruth Owen, HMRC director-general for personal tax, said: “Real Time Information is working well. Our most recent figures show that over 95% of PAYE schemes making…
  • Optimistic manufacturers focus on domestic sales

    12 Sep 2014 | 8:33 am
    Small manufacturers are set to make the most of a strengthening UK economy by focusing on domestic markets for their future growth, according to the latest Manufacturing Advisory Service (MAS) Barometer. The annual MAS Barometer analyses the views of over 900 small manufacturers across England. It found that 67% of companies feel that increasing sales at home offered them the best chance to expand. This was followed by new product development and improving production processes. More than a third of firms (36%) are focused on boosting export performance. The poll showed that there is also…
  • UKTI to help firms “sell while they sleep”

    12 Sep 2014 | 8:32 am
    A new government e-Exporting Programme promises to deliver a suite of services to help UK businesses take advantage of online commerce and boost international sales. Through the e-Exporting Programme, UK Trade and Investment (UKTI) is working with the world’s leading e-marketplaces to help UK companies fast-track international sales. Trade minister Lord Livingston said: “The UK leads the world in cross-border online sales, but there is still much more we can do to help British business seize this huge opportunity. “Trading online is a great way to start exporting to a new country,…
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    Direct-Response Copywriter Tom Trush | Marketing Tips and Strategies for Professional Service Providers

  • The Words That Multiply the Value of Anything

    Tom Trush
    21 Aug 2014 | 7:02 am
    A quick thought to consider … What if simply sharing a story could increase the value of what you sell? Look around and you’ll see stories adding value to products and services everywhere. For example, Forbes recently ran an article about a collector who paid $300 for an old hockey jersey. He later learned it was worn by Mark Messier during the New York Rangers’ 1993-94 championship season. So he shared the story and sold the sweater at auction for $8,365. The story created an additional $8,065 in value! In 2009, a couple of guys in New York ran an unusual experiment. Rob Walker and…
  • How to Promote Your Business When You Hate Marketing

    Tom Trush
    12 Aug 2014 | 7:06 pm
    For entrepreneurs and executives, a dislike for marketing is as common as business cards at a networking event. And that’s understandable. After all, marketing is often seen as a necessary evil — an expense that steals attention from product or service development, client work, and sales. But if you’re among those with an aversion to marketing, ask yourself this … Do you hate marketing, or do you hate the lack of response you get when marketing? You see, I find the dislike frequently comes from frustration. After all, if your marketing generates responses that lead to more…
  • Try My New Book Risk Free … Forever

    Tom Trush
    6 Aug 2014 | 7:41 am
    How many investments come with no risk of financial loss and still provide a guaranteed return? This scenario might seem too good to be true, but it’s exactly what’s offered with my latest book, Escape the Expected: The Secret Psychology of Selling to Today’s Skeptical Consumers. Now available for just $17.95 on or anywhere else books are sold, it comes with a no-questions-asked return policy for life. Should this 208-page book ever fail to meet your expectations or get you greater returns on your marketing campaigns, simply let me know and I’ll rush you a full refund. In…
  • The Appeal That Almost Always Triggers Sales

    Tom Trush
    25 Jul 2014 | 10:17 am
    Think back to your last memorable purchase. Maybe it was a car … a gift for a friend … a deal at the grocery store … or just an enjoyable meal at your favorite restaurant. Do you recall what emotions you felt? You see, emotions have an incredible influence on purchasing and hiring decisions (much more than logic). However, we’re not always aware of them because so much emotional activity occurs in your subconscious mind. This is critical to remember when writing your marketing materials. The fact is, if generating responses is your goal when marketing, then you must…
  • 8 Items That Make ‘Dangerous’ Ads Deliver Leads

    Tom Trush
    30 Jun 2014 | 10:23 am
    I recently asked my subscribers for frustrating ads to transform for an upcoming project. In addition to receiving several ads, I heard a few stories about actions people took in the hopes of generating more responses. I love these types of stories. After all, so often you hear about entrepreneurs and executives who run an ad a time or two and then stop because it didn’t generate leads — which is why success stories always seem so sweet. So let me share with you one of my favorite tales of triumph (at least as it relates to ad response) … Ernest Shackleton was an Irish-born,…
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  • Heroic Customer Service by Senior Executive Anjali Kumar at Warby Parker

    Stan Phelps
    3 Sep 2014 | 2:47 pm
    This post was originally posted on Forbes: Does the senior team at your company talk about superior service and the importance of going the extra mile for customers? If so, how many actually walk the talk? To steal an immortal line from the former Texas governor Ann […]
  • TD Bank Canada Leverages the Awesome Power of Thank You

    Stan Phelps
    28 Aug 2014 | 12:21 pm
    This post was originally featured here on Forbes: It was a good Friday for both employees and customers of TD Bank. [TD stands for Toronto Dominion] Last month over 20,000 TD employees across Canada distributed green envelopes containing a $20 bill to every customer in more than 1,100 TD […]
  • Are You Treating Customers Like Family? Two Lessons From Red Lobster and Frontier Airlines

    Stan Phelps
    12 Aug 2014 | 4:30 pm
    This post was originally featured on Forbes: Are You Treating Customers Like Family? Two Lessons From Red Lobster and Frontier Airlines Two acts of corporate kindness hit the news recently. The first involved a delayed flight on Frontier Airlines and the second a touching dinner at Red Lobster. Both resonated, quickly […]
  • A Spot-On Example Of Extending Advertising Into Customer Experience by Chick-fil-A

    Stan Phelps
    6 Aug 2014 | 7:08 am
    This story was originally published on Forbes: This is the story of a renegade cow. Nearly two decades ago, paintbrush in mouth, a cow painted three words on a billboard… EAT MOR CHIKIN. It was an instant success. Created by Dallas-based The Richards Group, Eat Mor Chikin was introduced in […]
  • This ONE Skill May Be Keeping You From Becoming a Leader

    Stan Phelps
    22 Jul 2014 | 12:58 pm
    This post was originally featured on the MENG Blend blog: What is the true definition of a leader?  My friend and author Bill Treasurer offers one definition.  It comes from his son Ian.  A preschooler, Ian came home one day and proudly proclaimed he had been the leader for […]
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    Chief Marketer

  • Creating B2B Video to Support the Buyer’s Journey

    Bruce McKenzie
    15 Sep 2014 | 12:33 pm
    Most B2B marketing videos don’t support the buyer’s journey because they are product-centric. They accompany product introductions, reside on product pages and are featured in product promotions. Most B2B videos are designed for the “awareness” phase of the buyer’s journey — that is, “Introducing (ta-da!) Cloud Security v.3.0!” These overview “explainer” videos are useful. Customers, prospects, marketers, and salespeople all like short videos that answer the question “what does it do?” when the subject is new to them.  But product-centric videos — by themselves —…
  • How Data-Driven App Marketing Will Revolutionize User Acquisition

    Chief Marketer Staff
    15 Sep 2014 | 11:49 am
    By Craig Palli Data is an integral and constant component of any successful app marketing campaign.  But now, with new ways to gain and leverage data, user acquisition is changing for the better. Until recently, app marketers worked with basic data like device type, operating system, time of day, or the network an ad was displayed on. While effective in yielding better results than other digital marketing initiatives, its value was notably improved by the inclusion of more comprehensive data. In late 2012, Facebook introduced its mobile app ads, unleashing an ad product that allows app…
  • Demand Gen Tips: How to Follow the New Buyer’s Journey

    Beth Negus Viveiros
    15 Sep 2014 | 11:12 am
    In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline. They must reorganize their efforts to nurture prospects where they are in the buying process, and educate existing customers to drive upsell revenue. A recent Chief Marketer webinar sponsored by Bizo focused on increasing content relevancy according to a prospect’s demographic profile, nurturing web traffic to drive conversions and engaging known contacts across multiple channels to encourage conversions. Engaging prospects early in the process is key. Relying on your website to drive sales…
  • Key Differences Between the B2B and B2C Mindset

    Grant Johnson
    15 Sep 2014 | 10:17 am
    Many of the lines between B2C and B2B buyers have become blured. But there are still some critical differences in how folks buy in each scenario, professionally and personally. B2B buyers are not spending their own money.Yes, this statement can be argued based upon company size. An entrepreneur is typically spending his/her own money, but in mid-to large size firms, the buyers are more often purchasing with money that is not their own. Today, more than ever, the “vendor” needs to justify their role and their value, especially against competitors who will low ball their prices to get in…
  • Chief Marketer Listline Sept. 15

    Casey McClay
    15 Sep 2014 | 9:51 am
    Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: New list to market in past 7 days Exclusive to list manager Data card quality score 85 or higher on NextMark Data card publicly available online Healthy as a HorseThese horse owners have registered for certification with their veterinarian regarding their horses’ health.Universe: 285,271Price: $190/MSelection: Number of horses owned, breed, age, charitable donor/environmental causes, gender, geo, healthy living, home value, income, length of residence, lifestyle,…
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  • The time for marketing orchestration is now

    Teresa Sperti
    23 Aug 2014 | 9:23 pm
    In the dynamic digital landscape, where new platforms and devices are continuously emerging and evolving – marketers are facing an array of new challenges Read Full Article > [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Native advertising – is it all it’s cracked up to be?

    Teresa Sperti
    27 Jul 2014 | 2:08 am
    Native advertising continues to gather pace with BIA/Kelsey estimating native ad spending on social media alone would grow from $3.1 billion this year to $5.0 billion by 2017. Read Full Article > [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 8 Interesting Insights from Mary Meeker’s 2014 Internet Report with an Australian Twist

    Teresa Sperti
    2 Jun 2014 | 1:14 am
    If you don’t have time to wade through the 160+ page report – here is my summary of some of the most interesting insights for marketers with an Australian take on it (where possible). Read Full... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Mobile is the new black: 7 commandments of mobile marketing

    Teresa Sperti
    18 May 2014 | 5:14 am
    In 2013, global mobile traffic grew 81%. As a result brands like John Lewis are reporting that 40+% of their traffic are now coming from mobile. The unabated growth should make mobile the new black... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Is content marketing coming of age down under?

    Teresa Sperti
    21 Apr 2014 | 6:42 am
    In 2013, Australian brands really began to embrace content marketing, according to Director of King Content Cameron Upshall in a recent Mumbrella article. Read Full Article > [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Millennial Marketing

  • Generation Y, Brand Values and Idealistic Purchase Decisions

    10 Sep 2014 | 12:53 pm
    I’m a millennial, and I embody a lot of the clichéd things you’ve heard about the generation: the frivolous wanderlust, the tattoos, the addiction to Instagram, and one pretty powerful behavioral trend – the insistence on ethical substance and integrity from brands, or in other words, choosing to make mostly idealistic purchase decisions. Without a socially conscious framework, your brand means nothing to me or many of my millennial cohort, and without capturing the millennial market, you’ll never amass the army of brand advocates you need to partake of the nearly $200 billion in…
  • Abercrombie Stops Shouting, but will they Listen?

    Brendan Shaughnessy
    2 Sep 2014 | 7:24 am
    2007. While it’s only been six years, a lot has changed. American Idol was America’s most watched show, you couldn’t turn on the radio without hearing Akon and Abercrombie and Fitch was one of the most popular apparel brands in the US. Feeling old yet? Since then, Simon left Idol, Akon fell of the face of the Earth and Abercrombie has been under scrutiny and is becoming more and more irrelevant among its formerly strong teen audience. But while they’ve lagged behind in everything from sales to brand loyalty, Abercrombie has finally gotten something right. Abercrombie announced they…
  • New Data Reveals Millennials are Far More Conservative Than You Think

    Jordan McCormack
    21 Aug 2014 | 7:46 am
    FOR MORE INFORMATION: ERICA WREN / BARKLEY (816) 423-6228 / KANSAS CITY, August 20, 2014 – Of the 40 million U.S. millennials aged 25 to 34, 22.9 million already have children. With 10,000 millennial women giving birth each day, the generation that’s often viewed through the lens of youth is quickly growing up. A new study of millennials who have children reveals that parenthood is driving a more pragmatic, conservative outlook. Yet, millennials report that ‘conservative’ is not a political term, but instead a shift in attitude that will dramatically change how and…
  • Instagram Key for Advertisers when Targeting Generation Y

    Jason Parks
    19 Aug 2014 | 3:39 pm
    Growing up, most kids slept with a stuffed animal in or next to their beds. Whether it was a teddy bear or blanket, the stuffed toy brought comfort to a young child once the lights went off. Nowadays, there is a new gadget that lies next to the bed of millennials. According to DIGIDAY, 80% of millennials sleep with their phones next to their beds. Raise your hand if you are guilty! This startling statistic shows just how much Generation Y relies on their smartphones and demonstrates the tremendous opportunity marketers have to target millennials in a more personal way than ever before. One of…
  • Looking to the Future and Marketing to Gen Z

    Brendan Shaughnessy
    14 Aug 2014 | 9:57 am
    There are over 80 million members of the millennial generation and they represent 25% of the US population and hold more than $200 billion in buying power. As much power as this generation holds, marketers always have a tendency to ask, what’s next? What do we know about the generation that follows, who will they be, how will they be different and most importantly, how can we prepare for them? Wanting to answer these questions is fair, but the reality is that we won’t know for sure. Many people tried projecting who millennials would be based on their parents and new technological…
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  • HB Out and About in September – See you there?

    Julia Bucchianeri
    11 Sep 2014 | 2:57 pm
    The HB team has a busy lineup of events over the next few weeks. From marketing and tech to entrepreneurialism and German innovation, we’re excited to see what each event has in store. Will we see you at any of the events listed below? Tweet at us at @hb_agency to let us know, we’d love to meet you. September 12 – TEDxCambridge – The event that celebrates innovation within Cambridge, MA and its impact globally will have an impressive roster of speakers with expertise in research, management, science, photography and more. HB is partnering with TEDxCambridge this year so we’ll have a…
  • It’s Not Easy Being a Green Apple: 3 Cleantech Lessons from the iPhone 6 Announcement

    Chuck Tanowitz
    10 Sep 2014 | 11:16 am
    Apple logo with a green leaf. by Scott Beale, on Flickr Buried deep in Apple’s big announcement yesterday was a small checklist that ticked off their environmental credentials. I cannot overstate how unimportant this was to the full announcement, the fact that it was even on stage is surprising. You won’t find the checklist in any of the coverage, which focuses entirely on the features and benefits of the new Apple products. There is plenty written about the new Pay feature as well as the design of the Apple Watch, but want to know how green the product is? I found only one story…
  • How Law Firms Can Find Their Stories

    Mark O'Toole
    8 Sep 2014 | 9:33 am
    While the ways in which we communicate keep changing, the reasons why do not. For a law firm, this means showcasing the firm’s expertise, the brilliance of its attorneys, the clear differences in its practice areas, the cases it has successfully closed that no other firm could, and the firm’s amazing approach to customer service expressed through its fair rates and senior-level counsel. Right. There is often an amazingly confusing resistance to law firms hiring PR firms. Sure, they could do PR in-house. Sure, they have a marketing manager (who is, I’m guessing, drowning in executing…
  • HB is Proud to Support Next Week’s TEDxCambridge

    Todd Van Hoosear
    5 Sep 2014 | 7:33 am
    TEDxCambridge 2014 Fall is coming next Friday, September 12th. Tickets will sell out sometime this weekend, so now is your last chance to get your application to attend in! I’ve had the pleasure of being part of the global TEDx community since 2011, when I signed on to help produce the inaugural TEDxSomerville here in the Boston area. Although I’m still a Somerville resident, I’ve spent a lot of time in Cambridge as well through my PR work. When Dmitri Gunn reached out to me with his idea for a smaller, faster-paced, sustainable, high-quality revamp of the already…
  • When Smog Clogs Cleantech

    Chuck Tanowitz
    11 Aug 2014 | 11:52 am
    The PR world is abuzz with the Guardian headline from last week, proclaiming that the world’s top PR firms won’t represent climate deniers. “World’s Top PR Firms Rule Out Working with Climate Deniers” the UK-based publication declared. It’s a great headline, even if the story is not nearly as black and white. Yes, a number of PR firms said they wouldn’t represent groups that deny climate change, but others, like Edelman, were not so willing to toss aside clients based on ideology. Quite a few others didn’t even respond to the survey. The basic…
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    Shawn D. Wallace - Online Marketing Strategist & Business Visionary Coach

  • Here’s Your Chance To Work 1-on-1 With Me! ( Limited Availability…)

    Shawn Wallace
    12 Sep 2014 | 9:31 am
    Summer is officially done (In the Wallace Household), and now that the kids are back on a school day routine, I feel like I can finally get back to work! Now that I’m back… I’m so excited to get back on track and ramp things up as we have sooo much that we’ll be releasing this season, for your benefit. So let’s chat about helping you GET UNSTUCK in your business…. Now, this message won’t apply to everyone, but for those who relate to the following this may be a timely invitation to have me work 1-on-1 with you in your business. Do you find yourself…
  • LESSON #7: What kind of online business will we build?

    Shawn Wallace
    6 Aug 2014 | 10:32 am
    In the first 6 lessons, my goal has been more or less to give you the proper perspective of this whole online business thing. So now let’s talk about what kind of business I’m going to be showing you how to build. (Watch this video…) Main points: Primarily I’m going to be showing you how to build an information marketing business. In other words, you’re going to create and sell your own Info Product.(Info products may include… audios, videos, interviews, home study courses, workshops, teleseminars, webinars, email courses, newsletters, CD’s, DVD’s, books, and more)…
  • LESSON #6: Self Employed or Business Owner?

    Shawn Wallace
    6 Aug 2014 | 9:18 am
    In the next lesson, I’m going to get more specific about exactly what kind of business we’re going to build, but first we need to get past a fork in the road. You’ve decided that you really do want to make money on the internet, and now there are two paths set before us… (Watch this video…) Main points: Self employment vs. Business ownership. For many years I didn’t understand the difference. It will be beneficial for you to understand it before embarking on this business venture. Cashflow Quadrant by Robert Kiyosaki: Employee, Self Employed, Business Owner, Investor Each of these…
  • LESSON #5: How to Avoid Scams

    Shawn Wallace
    29 Jul 2014 | 7:27 am
    In the previous lesson we talked about a bunch of different ways of making money online. If you go out looking for those money making opportunities, you’ll find that there are literally thousands of them. The question now is… How do I separate the real opportunities from the scams? Because we all know that the internet is full of scams, right? So lets talk about it… (Watch this video…) Main points: I believe that most business opportunities are not scams. But just because something isn’t illegal, that doesn’t mean its something you want to get into. There ARE a lot of scammers…
  • LESSON #4: 18 Ways to Make Money Online

    Shawn Wallace
    26 Jul 2014 | 11:58 pm
    Thus far, I’ve given my definition of what an online business is, and I’ve given you what I feel are a few prerequisites to becoming a successful online business owner. So now let’s get more detailed as we drill down closer to what you’ll actually be doing. A lot of people say they want to make money on the internet, but they really have no idea what that looks like in real life. One of the problems is that there are literally thousands of ways to make money on the internet… (Watch this video…) Main points: There are thousands of ways to make money online. My way is NOT the only…
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    InfoProduct Marketing Insiders Tips And News

  • Online Marketing Tips – Finding Desparate Buyers

    13 Sep 2014 | 7:11 am
    Controlling The Noise Serenity now! Serenity Now! Remember the Seinfeld episode when George's Dad used this expression to control his stress level? That same level of frustration is what most of us deal with on a daily basis when we are starting and growing our businesses. It seems there are messages coming from every angle:  Guru's, mentors, discussion forums, books, training programs, your friends and family, other business owners – SERENITY NOW! Of course the challenge with the high level of noise and confusion is that it stops us from taking action (or at least slows us…
  • Shocking News About Getting Rich…Believe It?

    11 Sep 2014 | 6:12 pm
    We all have the concept of "live within your means" or "save a penny is earning a penny" engrained deeply in our brains by the time we are 10-years old…and it doesn't stop there. Tell me if you have NOT heard the advice "Save 10% of everything you earn" or "Pay yourself first?" Then we have the investment community, who you have to realize spend Billions and Billions of dollars to get your money and then make a percentage on that money with complexity (NOTE:  whenever you see complexity for purpose – run fast!) I'm not here to say…
  • Sold His First Company For $100,000 At Age 14

    8 Sep 2014 | 4:06 am
    Image courtesy of Sheela Mohan at Do you remember what you were doing at age 14? I remember cutting a few lawns and using the $10 or so I received to buy the latest record album and some junk food…you can bet that money was gone within 24-48 hours though. So when you read stories like this one about kids at 14 building businesses and then selling them for 5 and 6-figures, sort of grabs your attention doesn't it? In fact, what you tend to find is that people who learn very early on (though it's never too late) the secret to finding problems and solving…
  • Weekly Online Marketing Tips

    6 Sep 2014 | 11:29 am
    Are You ALL IN? Think about your top achievements in life to this point, were they the result of you putting 50% effort, 60% effort or even 90% effort? Think about simple things like overcoming an illness, buying your first home, getting your first real job, even learning to ride a bike or drive a car. Do you think any of those things would have been possible if you gave them only "part" of your attention? I remember spending weeks focusing on buying our very first home…figuring out the finances, learning the legal aspects or buying and selling a home, talking with real estate…
  • What Info Product Should You Create?

    5 Sep 2014 | 11:04 am
    You would be hard-pressed to see anyone successful in online or offline business today that does not have their own line of "how to" informational ebooks, books, courses or info products. The resulting income stream, publicity, credibility and authority that you get with producing your own info products has become a necessity. Think about names like… Donald Trump Kevin O'Leary Mark Victor Hansen Tony Robbins Gary Vaynerchuck … The list goes on and it crosses all market segments and all levels of success in business. So, what info product should YOU create? When you…
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    Right Source Marketing » Blog

  • 6 Questions to Ask Before You Outsource Your Marketing

    Mike Sweeney
    12 Sep 2014 | 6:55 am
    Running a marketing department has become a more complex endeavor over the past couple of decades. With the introduction of the Internet came dramatic changes in consumer behavior, followed by dramatic changes in the way companies market products and services, followed by dramatic changes in the structure of a marketing department and the people inside it. This, along with other major business shifts such as the advancement of technology and the proliferation of small businesses, drove the birth of the concept of outsourced marketing. For the sake of this exercise, when I say “outsourced…
  • Who Should Make Up the Content Creation Team?

    Yvonne Lyons
    4 Sep 2014 | 6:45 am
    The content marketing thing has caught on in your organization? Nice. Maybe some budget money has floated your way and you’ve decided to build out a small content creation arm within your department, or maybe a content kingdom, or an empire. Or perhaps you have visions of turning into a brand publisher. Today’s large corporations are becoming media organizations and news bureaus in their own right, simultaneously providing knowledge, offering transparency, and building their brand. And the biggest ones are luring top journalistic talent from national media to enhance staff, and…
  • 5 Painful Truths About Content Marketing

    Mike Sweeney
    30 Jul 2014 | 7:35 am
    On maybe a half dozen occasions this year, I’ve had the opportunity to sit in a conference room full of people whose enthusiasm for content marketing is at an all-time high. Having just been exposed to their company’s first content marketing plan, the Kool-Aid flows, and everyone drinks it copiously. While this is always a time for positive, hopeful thinking, I often wonder if we make it clear enough that a content marketing transformation is not easy. As the company moves from planning to execution, and again as it moves from initial execution to ongoing execution, the bumps in the road…
  • 5 Steps to Engaging Your Target Me(s)

    Right Source
    25 Jul 2014 | 8:30 am
    It’s not you, it’s me… So there it is, the future of your content marketing success, defined by the lamest breakup line of the past. Welcome to a new kind of audience relationship building, where your message is less about what your product or campaign does, and more about the way your message is conveyed and how it engages your target audience. Put more simply, it’s not about you, it’s about the me(s) comprising your target audience, aka your target me(s), and how well you craft and seed content that appeals to the needs of those target me(s). This means creating usable,…
  • Believe the Hype: Why Your Business Needs Marketing Automation

    Will Davis
    25 Jun 2014 | 3:29 am
    Having lived through the unprecedented growth of the CRM software category, I never thought I’d see another category of marketing software reach similar levels of such frenzied adoption, but just this one time, maybe I was wrong. I spend my days advising companies on marketing strategy, and in particular, on the use of marketing technology platforms to drive business growth. Based on that experience, I can say that I’ve seen more companies evaluate and deploy marketing automation in the past 12 months than in the previous five years combined. In fact, Sirius Decisions predicts that 50…
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    High-Tech Communicator

  • 8 Steps to Optimizing Marketing Automation

    Cheryl Goldberg
    7 Sep 2014 | 9:31 am
    Marketing automation platforms (MAPs) promise the holy grail of inbound marketing. They allow you to send personalized, highly relevant messages to website visitors based on their online actions—and to measure the results of these marketing activities with precision. Yet, few organizations today fully translate that power into business success. Eighty-five percent of companies that have purchased or implemented a MAP fail to use it to its fullest potential, according to SiriusDecisions. Why? The situation all comes down to the old adage, “If you fail to plan, you plan to fail.” Making…
  • How to use Analytics and Marketing Automation to Improve Target Marketing

    Cheryl Goldberg
    1 Sep 2014 | 7:12 am
    There’s an old saying, “Half my advertising dollars are responsible for all my profits. But I have no idea which half.” In other words, organizations have long flown blind when it comes to their marketing efforts. Questions about which audiences to target with which messages in which channels were largely a matter of the gut feel on the part of marketing executives, managers, and the sales force. But today analytics combined with marketing automation can answer these questions, allowing you to market more effectively and at less cost.  Choosing Your Audience  Who doesn’t…
  • How to Improve Content ROI

    Cheryl Goldberg
    24 Aug 2014 | 12:00 pm
    Today’s marketers are producing more content than ever. But creating content requires sizable investments in time, effort, and money. How do you know that your content investment will pay off in terms of interest to your potential customers?    Smart marketers test their ideas before rolling out full-blown projects. The following are steps marketers can take to ensure that buyers are interested in the topics before they invest sizable sums in producing and rolling out content. Come Up with Engaging Ideas The first step is to come up with the ideas that are most likely to…
  • Do Your B2B Customers Clamor to Participate in Success Stories?

    Cheryl Goldberg
    17 Aug 2014 | 11:37 am
    Most marketers are well aware of the value of customer success stories and testimonials to their marketing efforts. Customer endorsements provide “social proof” of the benefits of your solution. This social proof is particularly powerful when the customer has a well-known and respected brand and is similar to your target customers. But lining up customers to work with you on case studies can be a nightmare. Obstacles arise at every turn—both from within your own company and from the customer.     Internally, sales reps are protective of their customers.  Sales…
  • 6 Ways to Ensure that Your Customers Will Trust Your Content

    Cheryl Goldberg
    20 Jul 2014 | 11:26 am
    “Content, content everywhere, but not a drop to drink.” Today’s B2B content marketing scene can be summed up by this riff on the old saying. What I mean is that there’s a surprising gap between B2B marketers and their customers when it comes to content. Modern marketers know that that today’s buyers want to do their homework by doing online research on their problems and possible solutions before contacting a vendor. That’s why 93% of B2B companies are turning to content marketing, according to the Content Marketing Institute’s 2014 Content Marketing Survey.   Yet…
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    mcgraw | marketing

  • Market Research in a Marketing Oriented Organization

    Pat McGraw
    12 Sep 2014 | 12:23 pm
    Market research, for a marketing oriented organization, is critical to success. The marketing oriented organization is focused on the customer.  They tend to be long-term focused – repeat business, retention, loyalty, lifetime value – rather than short-term focused (how many units did we sell).  And they integrate marketing across the organization’s functions in order to increase the potential for delivering a unique, valuable customer experience. For a marketing oriented organization, market research is all about staying on top of their audience.  What are their needs,…
  • Market Research versus Marketing Research

    Pat McGraw
    3 Sep 2014 | 12:36 pm
    What is marketing research? Marketing research is the function that links the consumer, customer, and public to the marketer through information–information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and…
  • Thick Data – Are you Kidding Me?

    Pat McGraw
    6 May 2014 | 12:37 pm
    Thick data.  What next – juicy, gooey, chewy data?  With nuts?  (No, wait, I think we could make a strong argument that we have plenty of nuts involved in naming things already.  Hint: Differentiation is more than a new name for a known, accepted concept.) You know I prefer do the work versus dealing with all of the new names this generation of marketers feels it is their God-given right to create so they can look unique, brilliant, special.  But there is a point where I have to deal with the mess, the confusion, the unrealistic expectations…and that can be such a waste of…
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    Social Media B2B

  • Professors Share Observations on the State of B2B Marketing

    Jeffrey L. Cohen
    15 Sep 2014 | 4:00 am
    I recently participated in a project with the Oracle Marketing Cloud where they interviewed marketing professors about the state of B2B marketing and how they are using that knowledge to develop curriculum to train the marketers of the future. It was an esteemed panel of professors, including: Barbara Kahn, Patty and Jay H. Baker Professor of Marketing, The Wharton School of Business, University of Pennsylvania Josh Murdock, Professor of Educational Technology & Social Networking, Valencia College Mark Schaefer, Marketing Consultant, College Educator and Author, Rutgers University Peter…
  • B2B Companies Use Twitter for Customer Support No Matter Their Size

    Shankar Ganesh
    20 Aug 2014 | 4:00 am
    The days when B2B companies picking up the phone or answering emails was good enough are long over. Now, customers take to Twitter even before they call you. They’re tweeting about how terrible your hold music is even as they’re waiting, ripping apart the scripts your agents use even as they’re working on solving their problem and publicly pushing you to deliver a quick fix for a bug they spotted minutes ago. And things are only going to get worse if your B2B company isn’t on Twitter. When you’re small, having a single touchpoint is definitely enough, but it’s inefficient as…
  • 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads

    Jeffrey L. Cohen
    7 Aug 2014 | 4:00 am
    My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Tom calls this inbound social selling. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but there is more to it than just that. 1. Re-Think the Purpose of Your Profile Rather than just create a profile that shows your job history and…
  • Do B2B Companies Really Need to Be on Facebook?

    Jeffrey L. Cohen
    24 Jul 2014 | 4:16 am
    Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. And once these boxes are checked, they struggle to find the right content to post to each of these platforms. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. 1. What are you trying to accomplish with social media? B2B companies need to…
  • B2B Sales Teams Can Use Content Marketing to Generate Leads

    Jeffrey L. Cohen
    17 Jul 2014 | 4:00 am
    My friend Tom Skotidas and I talked about what can finally bridge the gap between sales and marketing. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but we talked about a situation where the sales team can actually generate leads with content marketing. Some of the highlights of our conversation: How to use content within a LinkedIn profile to generate leads What happens when B2B sales teams start to…
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    The Internet Marketing Lounge

  • Download Premium WordPress Themes

    10 Sep 2014 | 10:56 am
    Wp (sometimes reduced to WP) is undoubtedly an remarkably cool website content and engine management system. It allows you to manage and build a blog or website with a simple and beautiful to utilize user interface (referred to as Dash board) and has a library of thousands of clever plug-ins making it do practically nearly anything you can think of. In other words, it’s possibly the very best and easiest method to work a blog or website currently. And because it’s an open source project, it’s absolutely and totally free! That’s right – all of that amazingness for…
  • How Website Marketing Can Benefit Your Business

    29 May 2013 | 6:44 am
    Lots of Internet marketing information exists nowadays. Much of this information is a good opportunity to learn more, and some of it serves as simple reminders of what you already know. The more you know, the better your own marketing is. Use the following information to hone your own Website marketing techniques. Master Affiliate marketing techniques. Do not become a passive novice. Once you have really invested time into different techniques it will become second nature. If you just half-hearted learn about a few random tips it will not get you anywhere. Invest your time upfront into making…
  • Expert Advice On How To Get The Facebook Marketing Results You Need

    15 May 2013 | 6:21 am
    It’s true that marketing on Facebook can be easy, but there are some caveats. The most important is that only a solid knowledge of what it takes to succeed will truly bring you success. This article provides that knowledge and all the tips and tricks you need to create a great campaign. Talk with your fans often to get their feedback on your products. Take note of things posted on your page. Many businessmen that are successful have received great marketing ideas that work from the general public. Your fans are the reason you are successful. If you have a follower complaining on your…
  • Navigate Your 2013 SEO Campaigns By Using These Top Tips

    7 May 2013 | 5:54 am
    Since Google’s 2012 Panda and Penguin updates, there’s been non-stop discussion concerning the future of SEO. The question on everybody’s lips being – ‘Is this the end for SEO?’ Unquestionably the answer to this is ‘no’. Whilst SEO has undergone and continues to undergo changes, it is still just as important to the success of businesses. The majority of consumers rely on the internet to lead them to the products and services they want most. If your business website is no place to be found, that’s a great deal of sales that you’re…
  • Find Out What Facebook Marketing Could Do For Your Business

    3 May 2013 | 6:18 am
    It’s now not uncommon for a business to try their hand at Facebook marketing (see – Facebook and marketing). Because after all, social media sites are popular with nearly all online users, making them the perfect place to promote your business. If you are a relatively small business seeking to grow your brand awareness online, but are still uncertain if Facebook marketing is for you, then take a look at the 8 top ways Facebook could benefit your business. 1.It’s Free:Facebook let’s you reach out to customers and advertise your goods and services – totally free of…
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    Totally Uncorked on Marketing

  • Stop Pitching in Your First LinkedIn Message!

    Elaine Fogel
    17 Sep 2014 | 12:43 am
    You know who you are… LinkedIn members who send countless messages pitching your business, products, or services in your first communication with new connections. What’s with that? Do you really think that people will receive your messages with open hearts and minds? I know I don’t. How about creating a relationship first? Would you approach someone at an in-person networking event and immediately start selling, or would you engage in some conversation first? (That was rhetorical.) Well, LinkedIn is the same thing! Plus, how many of these sales pitchers bother to read our…
  • Do You Really Understand Social Media Etiquette?

    Guest Blogger
    15 Sep 2014 | 12:34 am
    Guest post by Ivan Serrano You’re taught to keep your elbows off the table, to say, “please and thank you,” to treat others as you want to be treated, to say “excuse me” and not to speak out of turn. The list goes on and on. Though learning the proper etiquette changes across oceans and for different cultures, every culture has a set of standards they expect of the citizens around them. Believe it or not, so too, does social media. For businesses seeking to expand their name, brand, or face, the way to market is moving increasingly towards strategic online marketing. The platforms…
  • If You’re Not Blogging, You’re Missing the Inbound Marketing Boat

    Elaine Fogel
    11 Sep 2014 | 12:46 am
    Trying to demonstrate ROI (return on investment) for inbound marketing tactics is proving to be challenging, says a new HubSpot study. With so many companies and organizations trying to “get found,” inbound marketing has been active for many years. (Inbound marketing: “activities that bring visitors in, rather than marketers having to go out to get prospect’s attention.” Wikipedia) According to the study report “Businesses now turn to inbound methodologies to power sales (25%) and even customer service (10%).” So, if you’re using content…
  • It’s Swap Ideas Day So Get Creative!

    Elaine Fogel
    10 Sep 2014 | 12:14 am
    Today, September 10, 2014 is Swap Ideas Day! According to the Days of the Year website, the idea behind Swap Ideas Day is that everybody gets together to exchange ideas. “People celebrate this occasion by connecting with other people to share thoughts and concepts. There are no rules outlining the nature of the ideas to be shared, thus making Swap Ideas Day an ideal opportunity for people to be as creative and wacky as they like with their ideas as well as learning from the ideas of others.” Time for all you marketing-minded people to get creative! Here are 5 suggestions:  1.
  • My First List of Marketing Kudos and Boo-Hoos

    Elaine Fogel
    9 Sep 2014 | 12:09 am
    I frequently come across good, bad, and ugly marketing, so I decided to collect and share some with you. Let’s start with the kudos. Kudos go to: MyFonts for its prompt response in issuing a credit on a duplicate order I made two months ago. “Hello Elaine, Oops! I’ve reversed the duplicate order and issued a full refund to your credit card. You should have already received an email confirming the reversal. Let us know if you have any other questions. Thanks for using MyFonts!” And, now for the boo-hoos. Boo-Hoos go to: Petco and Groupon for continuing to send me…
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    Access Brandstrat

  • Study Baltimore MD Appliance Repair In This Post

    15 Sep 2014 | 5:00 pm
    Since you have a lot of appliance repair pros in your speed dial, pick from when you require repair work completed, it is a good idea to make use of online boards, compare, and browse through evaluation sites, to learn more about each tech. You can make use of websites like Angie’s List, as well as other boards and online forums, to find out what past consumers have to say about a business. You will discover good and bad ratings, and can narrow down the leading companies, in order to ultimately hire the most certified, and the repair service crew that has the very best scores and…
  • Options For Beaverton OR Appliance Repair

    14 Sep 2014 | 5:00 pm
    You must think about the reviews of other people that are qualified to help with appliance repair in Beaverton OR. These are the scores from the people who have actually utilized their services and for that reason this is among the methods that can be used to gain access to firsthand information that are needed. If other individuals examine them favorably, then that is the best specialist to be thought about. If the scores and the reviews are unfavorable, you need to still take your time to search for other readily available technicians. This will increase your chances of landing on the very…
  • San Diego CA Appliance Repair Pointers

    10 Sep 2014 | 5:00 pm
    When you need a major appliance repaired, you need to hire companies that specialize to help with appliance repair in San Diego CA and can help you get your washer back up and running. If it is the fridge, a washer or clothes dryer, or other large, expensive appliances, you would like to know individuals who are working on the device have the experience to do so. Before you do work with a business for repair service, it is important to research. This is the very best way to guarantee you work with the ideal individual, which they have the expertise in doing comparable tasks, for the…
  • Options For Appliance Repair in Garland TX

    8 Sep 2014 | 5:00 pm
    Occasionally it can be quite difficult to know which professional to call when your devices break down. In order to make the very best and most informed option, there are some things you need to remember. For starters, you ought to ask your friends and family members for recommendations. When somebody you know and trust advises a certain company or individual, it implies that this certain company or appliance repair in Garland TX that has actually done a fantastic job. Next, look online for evaluations and begin constructing your list. After you have a few names, look them up. Look into…
  • Appliance Repair in Los Angeles CA Ideas Anyone Can Utilize

    5 Sep 2014 | 5:00 pm
    When you require a major device fixed, you have to work with business that specialize in helping with appliance repair Los Angeles. If it is the refrigerator, a washer or dryer, or other big, costly appliances, you would like to know the people who are working on the device have the experience to do so. Prior to you do employ a business for repair work service, it is vital to study. This is the best way to guarantee you hire the ideal individual, and that they have the know-how in doing similar tasks, for the pricey device you require them to fix in your house. When trying to find the very…
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    360i Digital Agency Blog

  • 360i’s Belsky: The Time Has Come for Programmatic Reform

    11 Sep 2014 | 4:49 pm
    With great opportunities come big headaches – and that’s exactly what programmatic is for marketers right now. In a new Ad Age byline, 360i President Jared Belsky explains how agencies can help marketers structure for programmatic success. Below is an excerpt from his column. You can read the full story in Ad Age. The landscape is getting progressively more sophisticated, premium inventory is now being bought and sold programmatically, and major marketers like Unilever, Mondelēz and P&G are shaking up the industry with bold moves to buy nearly all of their online media…
  • Report: What Apple’s Innovations Mean For Marketers

    10 Sep 2014 | 2:23 pm
    Apple has finally revealed the long-awaited hardware and software developments that will be available in the company’s 2015 product portfolio, including the iPhone 6, a new mobile payment system (ApplePay) and the company’s first wearable (Apple Watch). While questions remain regarding the overall functionality of these new products, Apple has once again shown the world that it continues to lead innovation in the space. Moreover, the announcement underscores Apple’s ability to introduce new products, services and utilities that redefine technology and culture — and reignite excitement…
  • 3 Ways Millennial Spending Habits Can Inform Your Marketing Strategy

    Catherine Fretter
    10 Sep 2014 | 12:29 pm
    Millennials will command a cumulative $1.4 trillion in spending power by 2020 (Source: Direct Marketing News) — but how they’re spending their money may be a surprise to marketers. Millennials are often miscast by older generations as superficial and spend thrifty, but for a generation coming of age post the 2008 recession, they are focused on saving their money rather than spending it, and a recent poll by Harris Interactive proves it. According to Harris Interactive, if given $100,000, 58 percent of Millennials would pay off any existing debts and loans whereas 14 percent of Millennials…
  • What’s Buzzing: Platform Updates, The Evolving Role of Influencers & More

    Colin Croughan
    5 Sep 2014 | 4:07 pm
    This week signaled a record-setting moment for Vine as the application rolled out an updated version which gives users considerably more creative freedom. In other news, Foursquare visited the 360i office to demo “the new Foursquare” and supplementary app Swarm. Read on for more news from this week. Vine Introduces New Camera Over the past two years, Vine has experienced a surge in popularity, especially among social media savvy Millennials. With the release of Vine’s new camera update, Vine has become quite literally a whole new world for platform users. By empowering the user…
  • 360i Adds Pernod Ricard USA to Agency Roster

    3 Sep 2014 | 1:23 pm
    We’re excited to share the news that Pernod Ricard USA has selected 360i to lead its communication planning, media and social community management initiatives, effective immediately. The company’s portfolio of wine and spirits brands includes Absolut® vodka, Jameson® Irish whiskey, Malibu® and Beefeater® gin. In a statement to Ad Age, Pierre Berard, senior VP of marketing for Pernod Ricard USA, said: “Our decision to select 360i came down to our confidence in the quality of the team, as well as their data-driven brand insights and sales-building ideas. We also felt they had a strong…
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    Never get out of the boat

  • influencer theory is the wrong end of the stick

    9 Sep 2014 | 6:22 am
    The idea that brands can pick out and target a small group of social media users with large 'followings' and then imagine that they will reach everyone else with their message is still prevalent however this influencer theory is a myth and its protagonists have got things the wrong way round.There are a couple of reasons marketers still like to believe in this idea of the 'influencers'.Firstly, a little bit of laziness. It’s a lot easier to believe that a message can spread by the brand tapping apparently popular individuals - those special few to whom we all turn to in order to make…
  • juiciness

    4 Sep 2014 | 11:15 pm
    While talking with some game developers this week there was a particular phrase they used a number of times which stayed with me.They talked of 'juiciness' in the gameplay.Afterwards we looked it up to see it as a real thing or simply a foible of our gamer guests.Turns out that 'juiciness' is an proper piece of gamer vernacular, and describes a type of feedback message, either in actual words or through sound effects or images, that help to create encouraging positive responses by rewarding a player when they perform an action successfully. This is duly being filed in the lexicon for…
  • what would independence mean for advertising in scotland?

    31 Aug 2014 | 5:29 pm
    In a couple of weeks Scotland will vote yay or nay for independence from the rest of the UK. As ex-pats we are ineligible to vote so will not waste any space on here debating the politics of the issue but among the commentary we were drawn to this article in the Herald by Ian MacWhirter. In the article MacWhirter takes a humorous swipe at Lord Birt - the former Director General of the BBC - who has apparently warned Scots that, after independence, they will be cut off from BBC programming and 'sent to bed early with no Dr Who... the screens will go black and cultural life in…
  • large, black & white, funny and sexy

    28 Aug 2014 | 9:54 pm
    Like most people, we at Boat Global HQ typically while away the chilly winter evenings with a nice Pinot Noir and amusing ourselves with old social psychology test papers.The other evening one multiple choice question caught our eye...Advertisements that are _____ are more likely to gain the attention of the consumer.a. are largeb. are black and white rather than colourc. avoid humourd. avoid sexWe were pretty certain that we tend to notice things that are funny and/or sexy, bold black and white can have impact however so does bright primary colour so answer a) are large, felt correct.We…
  • red stitching turn-ups and creative publicity

    27 Aug 2014 | 7:04 am
    Younger readers may find this hard to imagine, but there was a time not so long ago when simply buying a pair of straight leg Levis jeans was something of a task.More specifically, for the early-teen punky-mod me in 1979 in provincial Aberdeen obtaining a pair of shrink-to-fit 501XX's was even more arduous, and often required a 3 hour bus trip to Glasgow or an obliging relative in London to secure.The correct Levi's, however, were important items to own.Because the distinctive 501XX red stitching visible when the jeans were turned up was one of the key signals of one's status among the rest…
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    One Half Amazing! - Digital Marketing Blog

  • How to quickly erode customer trust

    Bob Hazlett
    16 Sep 2014 | 7:50 am
    Apple’s customers trust the company with much of their daily lives. Sneaky promotions quickly erode that goodwill. See how things snowball in the eyes of the customer?  An auto-downloaded album leads to them lamenting about small storage limits which leads to poor storage management systems… possible hacks…future distrust. The right way for Apple to do a big U2 promotional deal like this would have been to simply make the album free on the iTunes Store for a while and promote the hell out of that. Instead, Apple set everyone’s account to have “purchased” this album,…
  • An Inquiry Into the Value of Work

    Bob Hazlett
    20 Aug 2014 | 2:02 pm
    The satisfactions of manifesting oneself concretely in the world through manual competence have been known to make a man quiet and easy. They seem to relieve him of the felt need to offer chattering interpretations of himself to vindicate his worth. He can simply point: the building stands, the car now runs, the lights are on. Boasting is what a boy does, because he has no real effect in the world. But the tradesman must reckon with the infallible judgment of reality, where one’s failures or shortcomings cannot be interpreted away. His well-founded pride is far from the gratuitous…
  • Layer Tennis is an example of content marketing done right

    Bob Hazlett
    9 Aug 2014 | 8:46 am
    Layer Tennis is a live online tournament pitting two artists (designers, animators, illustrators or anything else) against one another. The competitors battle for ten rounds, swapping files in real-time and embellishing upon the work. They have 15 minutes between each volley. Layer Tennis is a great example of content marketing that doesn’t smell or appear like content marketing. Here artists are inspired by other artists, in a format that can be easily digested by the reader. Adobe allows the competitors to use their tools and tell their unique story in a way that spreads to other…
  • Your mind spinning like fan blades at high speed

    Bob Hazlett
    6 Aug 2014 | 10:04 am
    Dear you, you who always have so many things to do so many places to be your mind spinning like fan blades at high speed each moment always a blur because you’re never still I know you’re tired I also know it’s not your fault The constant brain-buzz is like a swarm of bees threatening to sting if you close your eyes You’ve forgotten something again You need to prepare for that or else You should have done that differently What if you closed your eyes? Would the world fall apart without you? Or would your mind become the open sky flock of thoughts flying across the sunrise as you just…
  • What happens when The Noid takes your brand strategy hostage?

    Bob Hazlett
    5 Aug 2014 | 7:15 pm
    From NPR’s How To Do Everything podcast, the strange and tragic tail of The Noid, the Domino’s Pizza mascot from the 1980s. For me, the biggest takeaway is the thin line between between success and humiliating disaster in the world of advertising and brand strategy. Let this be a lesson for your next planning session – even things outside your control can take down your campaign overnight.  The post What happens when The Noid takes your brand strategy hostage? appeared first on Bob Hazlett - Digital Strategy and Marketing.
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    Occam's Razor by Avinash Kaushik

  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
  • Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

    Avinash Kaushik
    19 May 2014 | 2:49 am
    There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time. The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?" And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it…
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    Conversation Agent - Valeria Maltoni

  • What if Customers Were the Service?

    Valeria Maltoni
    15 Sep 2014 | 2:45 am
    Below is a post I wrote circa 2007 for where my contributor role was to write about customer conversation. In the early days of blogging we had quite the discussions in the comments section -- an example of collaboration in thinking together about a topic. Collaboration is one of the three themes I will highlight in my bold talk at Inbound (tomorrow). Thanks to technology, marketing and business have become more complex. Complexity requires, actually demands, collaboration. Our skills and experience are not just additive when working together: they are exponential. Because in…
  • Tentpoles, Persistent Platforms, and Innovation

    Valeria Maltoni
    14 Sep 2014 | 4:31 am
    Making sense: Tentpoles Tentpoles. Asymco: this does not mean that the tentpoles used at launch are in any way in error. They are necessary to explain the value of a new category. The audience can’t be told [...] Apple Watch: Asking Why and Saying No. Ben Thompson: The good demos are all activities that extend your phone in a way that simply wasn’t possible before. They are also activities that make the Watch seem less capable as a self-contained unit. This is why I’m worried that the lack of explanation about the Watch’s purpose wasn’t just a keynote oversight, but something that…
  • Quotables from Kevin Spacey's Keynote at Content Marketing World

    Valeria Maltoni
    13 Sep 2014 | 1:27 pm
    Any time tech moves forward, there is that question about how things are not going to be the same anymore. That's always been the case. Very often the best experiences were with studios and movies that did not have any money. When I live tweet at events, I typically paraphrase to allow for space limitations by translating big concepts into many bite-size, as self-contained as possible posts. This post captures some of the key themes Kevin Spacey touched upon during the closing keynote speaker at Content Marketing World 2014. On audience The audience doesn't care about the platform, they care…
  • CMWorld: Financial Services Industry Lab

    Valeria Maltoni
    11 Sep 2014 | 2:30 am
    Today I am leading and facilitating a conversation on content marketing strategy for the financal services industry at CMW2014. This is one of the industry labs the Content Marketing Insitute organized to follow its main event where I had the pleasure of introducing the content strategy track speakers. The flow for the day, after introductions will be participatory. In the late morning and again after lunch, attendees will collaborate on: Identifying a pilot program as a use case Building a full implementation plan that takes into account regulatory constraints and organizational structures…
  • Internet Slowdown Day for Net Neutrality

    Valeria Maltoni
    10 Sep 2014 | 2:30 am
    Today is the Internet Slowdown day. If you dread seeing the loading icons on Web sites, imagine how much you will dread your site functionality being reduced. Etsy CEO Chad Dickerson explains the implications to commerce in a post for Wired#: For years, cable and phone providers have lobbied for the right to charge companies a fee to reach users, creating fast lanes for those willing and able to pay, and slow lanes for the rest of us. Earlier this year, FCC Chairman Tom Wheeler put out a proposal that would give these companies everything they asked for. And it would kill permissionless…
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    Mobile Demystified

  • Fall Mobile Marketing Events — Don’t Miss Waterfall Face-to-Face

    Matt Silk
    15 Sep 2014 | 11:35 am
    Before you lock yourself into holiday planning and execution, there are a couple of great events just around the corner that Waterfall will be attending, and you should too. 1) Summit September 29-October 1, Seattle, WA 5,200 professionals will gather in Seattle for the Summit, a 2½ day event specifically for digital and multichannel retailers. Get the rush of discovering new ideas, getting actionable takeaways and building strong relationships with the brightest and most innovative players in the digital retail world. 2) eBev2014: Navigating Digital, Mobile and Social…
  • Adobe Research Confirms Importance of Targeted Mobile Marketing

    Michael Ahearn
    14 Aug 2014 | 10:55 am
    The recent Econsultantcy/AdobeQuarterly Digital Intelligence Briefing: 2014 Digital Trends provides empirical survey data underlining what we at Waterfall know and live—that the future of marketing is mobile, with segmentation/personalization mission critical to the content delivered via targeted mobile marketing to specific customer groups or individual consumers. The recently published report draws on a global survey of more than 2,500 marketing and Internet professionals carried out at the end of 2013. The high level findings concluded that: Customer experience, mobile and content…
  • What’s Necessary for the Future of Customer Marketing – Via iMedia Connection

    12 Aug 2014 | 9:03 am
    iMedia Connection recently published our analysis of how open and response rates should influence marketers’ creation of an effective digital marketing strategy. The article, “What’s necessary for the future of customer marketing” compares social media, email and mobile marketing to unpack which channel works best for successful customer engagement. Head on over to iMedia connection to read the article in full. You can follow iMedia connection @imediatweet and us @Waterfall. Tweet
  • Mobile Marketing Summer Intern Series – Sales

    Sasha Parsons
    11 Aug 2014 | 4:52 pm
    As I get ready to return to school for my fall semester, I’m fascinated by how much a mobile marketing summer intern’s perspective on business can change. Going into my summer internship at Waterfall, all I knew about Mobile Marketing and Sales came from my B-school classes and experiences as a consumer. Undaunted, I dove in as much as I could, armed with an open mind, my laptop, a comfy branded hoodie and Moleskine notebook. Source: Sasha Parsons In my first week, my team and I received training presentations from every department. With the curtain pulled back, we got…
  • 5 Ways To Nurture Customer Relationships Via Mobile Messaging – Post to CMO.Com

    6 Aug 2014 | 9:33 am recently published our analysis of how to use mobile messaging to create profitable customer relationships. The article, “5 Ways To Nurture Customer Relationships Via Mobile Messaging” describes how marketers can improve their mobile messaging by developing a crawl-walk-run strategy for:  Integration Modernization Personalization Conversation Analysis Please check out to get the inside scoop. You can follow @CMO_com and us @Waterfall. Tweet
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    Auto Repair Shop Marketing & PR Firm | 23 Kazoos

  • 10 Joan Rivers’ Quotes That Will Make You Chuckle

    Wendy Kenney
    4 Sep 2014 | 1:01 pm
    10 Joan Rivers’ Quotes That Will Make You Chuckle Rivers learned early on that in order to succeed as an entertainer she had to differentiate herself from everyone one else in the industry. S The Goal 9 Ways to Make Your Business Stand Out From a Crowd Top 10 April Fool’s Day Office Pranks Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • 17 Essential Elements of a Successful Direct Mail Marketing Campaign

    Wendy Kenney
    29 Jul 2014 | 6:13 pm
    17 Essential Elements of a Successful Direct Mail Marketing Campaign Direct mail marketing can be an excellent way to get new customers. This article explains what you must include in your campaign to ensure its success. MUST DO MARKETING ACTIVITIES FOR YOUR AUTO REPAIR SHOP The ONE Marketing Tool That Will Get New Customers In The Door, Guaranteed! Book Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • How to Write the Perfect Headline

    Wendy Kenney
    6 Jul 2014 | 1:40 pm
    How to Write the Perfect Headline Everyone who manages a blog  wants to know how to write the perfect headline; the types of headlines that get shared on social media. Because the simple truth is the more shares your blog gets, the more traffic your website gets. Neal Patel, who is one of the foremost search engine optimization experts in the […] Top 10 Most Trusted Forms of Advertising-Which Advertising Medium is Best (Infographic) Great writing, a love story Infographic- How The Words You Use Have an Impact On Marketing & Sales Auto Repair Shop Marketing & PR Firm | 23…
  • How to Increase Your Website Ranking on Google with New Google My Business

    Wendy Kenney
    17 Jun 2014 | 9:30 am
    How to Increase Your Website Ranking on Google with New Google My Business 3 quick and easy tips to increase your website ranking on Google by using the new Google My Business. 19 Tricks to Increase Your Website Ranking on Google Google Local Business Center: Another Way to Market Your Business In the “New” Economy What Google Updates Mean for Small Business Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • 19 Tricks to Increase Your Website Ranking on Google

    Wendy Kenney
    16 Jun 2014 | 2:56 pm
    19 Tricks to Increase Your Website Ranking on Google Find out easy tricks to increase your website ranking on Google gleaned from Google and search engine optimization experts all over the world. How to Increase Your Website Ranking on Google with New Google My Business What Google Updates Mean for Small Business 4 Reasons to Use Google+ to Build Your Business in 2012 Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
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    B2B Marketing Asia

  • 5 Lessons from Online Dating for Your B2B Lead Generation Strategies

    11 Sep 2014 | 3:00 am
    Yes you may very well read that title again. And you may very well wonder how these seemingly unrelated activities – one that of finding potential candidates to be your soul mate and the other that of increasing potential buyers for a business – would have anything in common. Here’s a hint: Don’t they both involve a series of steps – from having a preference to eventually focusing your attention? Making good impressions on first encounters? What about expressing your continued interest and gaining trust later on? Let’s examine the 5 strategies one by one. 1. Choose…
  • 10 New Digital Marketing Certifications from Digital Vidya and Vskills

    11 Sep 2014 | 2:04 am
     So you want to enter the Digital Marketing space. You see the growth potential in this field. You find it a challenge worth your time and efforts and you know you can make a difference. You knock on many doors but all of them have a sign that says “Certification Needed”. As we say in India, “Don’t worry boss!” . Digital Vidya, one of the leading Digital Marketing education firms in Asia is launching 10 new Digital Marketing certification programs in association with Vskills, an initiative by the Govt. of India. What can you expect from this? This is going to be an excellent…
  • 3 iPhone Apps for Marketers

    8 Sep 2014 | 11:18 pm
    As marketers, we have dozens of apps available to make our jobs easier – or perhaps a better word is possible, since staying abreast of things on the go is the name of the game these days. With that, we’re going to talk about three apps we consider essential for every marketer’s mobile toolkit. We’re sure this list will be expanded or changed as time goes by. But here it is. 3 iPhone Apps for Marketers. You might be using some of these already – if not, give them a spin! 3 iPhone Apps for Marketers Google Analytics: now on iPhone Google Analytics First on the list is Google…
  • What Can Marketers Do About Facebook’s Clickbait Crackdown?

    3 Sep 2014 | 1:03 am
    In case you haven’t heard, Facebook has pulled off a hat trick with their rule changes. First they killed off organic post reach, then they banned like-gating, and their latest mission is to weed out clickbaiting. In a nutshell, Facebook is tracking people’s response to what they click on, and your posts’ ranking in newsfeeds now hinges on two factors: The amount of time people spend reading what you link to The amount of engagement with your post There’s no escaping it now – the days of sensationalised, Upworthy/Buzzfeed-style headlines are finally over. Headlining your post…
  • GetIT Joins BBN, Ready to Serve Global Clients

    25 Aug 2014 | 8:24 pm
    Sometimes we can sprout wings overnight. GetIT Comms has joined the Business to Business Network (BBN), and what was once a regional ambit is now global. Through BBN, GetIT Comms can service clients in 15 countries and 22 cities through partnerships with close to 1,000 marketing professionals across over 250 disciplines. BBN is the world’s leading independent network of international B2B communications agencies. For nearly thirty years, BBN has brought together agencies from North America, Europe, Middle East, Latin America and Russia to develop and utilise an effective, uniform and…
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    Joseph Ratliff

  • What’s The REAL Reason You Use Social Media?

    Joseph Ratliff
    12 Sep 2014 | 10:23 am
    When you login to Facebook, Twitter, Pinterest, etc… what is the real reason you use such a tool? To connect? To market your business? To develop relationships? To find former classmates? I’m going to pose what I’m examining as the real reason, the one reason we all use social media tools… in the form of a thought question: Could the whole reason we use social media be to validate our own existence from a variety of perspectives… and NOT really to connect at all? (e.g. I’ve got MORE friends/followers than you do, so I use social media to validate and publish that…
  • I Interviewed Colin Wright About His Upcoming New Book … Considerations

    Joseph Ratliff
    5 Sep 2014 | 5:47 am
    I recently had the opportunity to interview minimalist and co-founder of Asymmetrical Press  Colin Wright, about his upcoming book titled Considerations. (You can pre-order this new book in Kindle format here. I highly recommend it) I received a review copy, read it over, and it’s an exciting book.  So, I asked questions that were designed to give you a taste of what the book is about. Let’s not waste any time, here’s Colin with his answers (my questions are in bold): COLIN:  These are awesome questions! Let me know if you need anything else from my end. Let’s see:…
  • Blogging Returns (But It Never Left)

    Joseph Ratliff
    4 Sep 2014 | 4:09 pm
    Ahhh, blogging (the act of writing a website known as a blog). On a slow news day, the media (sometimes including the more mainstream media) likes to claim the “death” of blogging. I’ve written many times on this blog, that the use of a tool like a blog to publish your writing will not die. Ever. So, there is nothing, that is no “death,” to “return” from … as some prominent bloggers are claiming. It. Never. Died. Some writers just decided to do something else, maybe they got bored, tired of writing on a blog, whatever. But some writers are…
  • “Of Course It Matters” by Lawrence Lessig

    Joseph Ratliff
    1 Sep 2014 | 6:36 pm
    It’s time to step up, get the money out of a corrupt Congress, and take our Republic back… The post “Of Course It Matters” by Lawrence Lessig appeared first on Joseph Ratliff.
  • Our “Default Screens”

    Joseph Ratliff
    28 Aug 2014 | 10:19 am
    Do you always have to kill time, fill the void, or say something? I’m bored at times, but is that really a bad thing? Is that boredom something that always has to be handled? According to Nina Yau from Castles In The Air, perhaps we should re-think our need to “kill time” if we’re feeling bored… from her blog: Suffering comes in many forms, not all of them obvious. When we start to suffer from our own boredom, which is essentially the inability and impatience to sit with yourself with absolutely nothing to do whatsoever, we seek refuge and escape. Boredom, or validation, is an…
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    Imagine Your Reality : Holistic Business Coaching

  • How Power Partner Groups can lead to more Referrals

    8 Sep 2014 | 11:00 am
    A power partner group is made up of people who offer services that are complementary to each other, who want to work with the same type of clients and aren’t in competition with you for those clients. Power partners are more likely to refer business to you because they are working with clients who made need your services. Likewise you are more likely to refer business to them for similar reasons. A power partner group can be a lead referral group or can be a smaller set of people in a lead referral group. Recently I formed a power partner group because I realized that while we all…
  • How to conduct effective one-on-one networking meetings

    4 Sep 2014 | 11:00 am
    As part of my networking activity, I do a fair amount of one-on-one meetings with people I meet in order to learn about who they are, what they do, and who they are looking to connect with and what they need. One of the observations I inevitably in end up making is that the majority of people who do one-on-ones don’t really know how to do them, in order to network effectively. Consequently they miss out on a lot of opportunities to discover what other people need, which leads to lost opportunities to connect and/or refer people. However, if a one-on-one meeting is done effectively, you…
  • How to turn Abundance Thinking into Abundance Living

    2 Sep 2014 | 11:00 am
    One of my favorite business books is the Magic of Thinking Big by David Schwartz, because what he teaches in that book is how to turn abundance thinking into a lifestyle choice. Most importantly he doesn’t adhere to the blind faith of the law of attraction crowd, but rather recognizes that what makes abundance thinking effective isn’t trying to think your way to a perfect life, but rather adapting the circumstances of your life in order to achieve an outlook that finds opportunities even in the worst of situations. In my experience, its a much more realistic approach to abundance…
  • How to Calibrate your Business Offerings

    27 Aug 2014 | 11:00 am
    Over the years, one of the lessons I’ve learned about business is how important it is to carefully test your products and services to see if people really want them. In Great by Choice, the authors also share their own wisdom about strategy, calling it the strategy of firing bullets until you know its time to fire a cannonball. The reason you want to calibrate your business offerings is so you can discover if people really need or want what you’re offering. You may think what you offer is something that everyone needs, but if other people don’t see the need you can end up…
  • Persistence Pays Off in Networking

    20 Aug 2014 | 11:00 am
    The other day I went to an after hours event and while there saw a number of acquaintances that I’ve met at other networking meetings. In a few cases, I ended up having longer conversations with a few of the acquaintances, than I’d normally had before. During the course of the conversation they noted that they’d seen me at other events. What these interactions told me is how important to be persistent with your networking efforts. Without that persistence a network will go its own way, without you. And when you first go to a networking event you can’t expect that…
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    B2B Marketing Blog | Webbiquity

  • 19 Excellent Guides to SEO Link Building

    Tom Pick
    16 Sep 2014 | 3:19 am
    Contrary to articles and blog posts claiming link building is dead, the reality is that  it’s not—as even Google’s Matt Cutts has confirmed. But like SEO more generally, it has evolved. Image credit: SEO Book The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone. Building quality links that will still positively impact rank now requires more work, more creativity, and a more sophisticated strategy for developing owned, earned, and shared links. Are there any “easy” ways remaining to build worthwhile links? When…
  • The Biggest Roadblock to Social Business Success

    Tom Pick
    9 Sep 2014 | 3:14 am
    Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. But it’s jarring to still come across such reports today. Despite the fact that 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media, and 77% are more likely to buy from a company if its CEO uses social media (those stats themselves nearly two years old), “64% of CEOs do not use social media at all, with only 5% of all Fortune 500 company CEOs on Twitter,” according to…
  • Blogging Labor: Top 10 Posts of the Past Year

    Tom Pick
    2 Sep 2014 | 3:23 am
    In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. There’s no question which type of posts here generate the greatest interest: statistics and research account for five of the 10 most-read posts (and eight of the top 20). Posts about marketing strategy were also popular (two of the top 10, four of the top 20), followed by content marketing, tools, and WordPress. If you’ve missed any of these, here are top 10 (actually, 11) posts, in ascending order. Note that these are the most-read of the past…
  • Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

    Tom Pick
    26 Aug 2014 | 3:04 am
    Guest post by Ariel Applbaum. Historical Lessons There is an old adage that says “those who do not learn from history are doomed to repeat it.” So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? My answer is certainly–yes! This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its…
  • 23 Terrific Email Marketing Guides

    Tom Pick
    19 Aug 2014 | 3:33 am
    Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead). According to recent research: • For every $1 spent on email marketing, the average return is $44.25. • 91% of consumers use email at least once a day. •  When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook. •  60% of marketers say that email marketing is producing an ROI for their organization. However—as email inboxes get more crowded and both the sophistication and expectations of…
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  • How to make your emails stand out in a crowded inbox
    10 Sep 2014 | 11:15 am
    During our most recent edition of the 8 Second Challenge webinar, yours truly (Events Manager Jamie Bradley) and VP of Sales Christopher Lester had a chat about how to make emails stand out in crowded inboxes despite people’s shrinking attention spans. There were so many great questions during the Q&A that followed that we just couldn’t get to them all. So, we’ve compiled a few of our favorites and even provided some answers (we’re generous like that) here on the blog. That's us. The average adult's attention span is only 8 seconds, so stop looking at this picture…
  • 5 “Eureka!” moments in our email marketing results
    8 Sep 2014 | 7:54 am
    When we released Emma's new Response overview last month, we knew it would help marketers everywhere change the way they use their email results to inform their next step. I also knew that as Emma's own curator of newsletter content, I'd be able to use the visualized data and new audience insights to figure out what's working (or, you know, not working) in our own email marketing. An example of our latest email to our customers & fans The click map felt like a great place to start, since it shows what content gets the most action, either because of placement, design or…
  • Emma Social recap: The One Idea edition
    5 Sep 2014 | 7:56 am
    The big news around the Emma house this week is that we're all super excited about the launch of One Idea. The reason we love it is that it's a brand new way that we can all work together to do great email marketing, which really, is the reason we do what we do. Here's how it works Just send us the link to the online version of one of your email marketing campaigns. We'll take a look at it and send you an email with one data-backed idea that will help you get better results next time. That's all there is to it! It's free for everyone (not just customers), and…
  • The One Idea to get better results with your email marketing
    4 Sep 2014 | 8:19 am
    We're super excited to announce a whole new way that we can all do better email marketing together. We call it One Idea – because many times we're just one simple idea away from getting the marketing results we've always wanted. All you have to do is share an example of one of your email marketing campaigns. We'll review it, and send one tip to help your next email get better results. That's it! We know you might have a few questions, so here's a quick breakdown of how it all works. So, how does it all work? First, figure out which email marketing campaign…
  • How we just made Metric for iPhone even better
    3 Sep 2014 | 8:15 am
    We’re excited to announce the release of Metric 1.1! It’s an update that makes our free iPhone app even better. Let’s pretend that you just asked us what’s better about it. So glad you asked! How about we take a quick tour of what’s new (keep your hands and feet inside the vehicle at all times). Check out where people are clicking The click map that we introduced in the new Response overview is now available in Metric. The click map shows you where people are clicking within the context of your actual email. The larger the circle, the more clicks there were…
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    The Lunch Pail: A Data Management Blog

  • It’s the End of the Blog as We Know It

    Casey Newman
    20 Aug 2014 | 10:19 am
    Today marks the end of The Lunch Pail and the beginning of our time over at IgnitionOne’s blog. Today is also our 1,000th post. We couldn’t have gotten to 1,000th post without our readers, so thank you for coming along for the ride. Don’t forget to check out The Digital Marketing Suite. To mark the occasion, we ate a lot of donuts and reflected on all the fun we had. Here’s a look back at some of that fun: The post It’s the End of the Blog as We Know It appeared first on The Lunch Pail: A Data Management Blog.
  • A Look Back 2: Our Most Popular Posts Continued

    Casey Newman
    19 Aug 2014 | 8:15 am
    If case you missed yesterday’s announcement, we’ll be ceasing publication of The Lunch Pail after tomorrow. You can read more about it here. But don’t worry, we’re not going away completely. We’re just switching to a different location and joining the excellent team of bloggers over at IgnitionOne’s Digital Marketing Suite. Yesterday’s post featured the top 5 most popular posts. Today, our list continues to share the favorites over the years. If you have a topic or a favorite that wasn’t included, we’d love to hear from you! The Changing Role of Mass Marketing…
  • A Look Back: Our 5 Most Popular Posts of All Time

    Casey Newman
    18 Aug 2014 | 1:35 pm
    Back in May of 2008, Knotice launched The Lunch Pail with the goal of being a resource for the ever-changing marketing industry. You can check out our very first post written by Brian (with a little help from Josh) here. In the six years since its launch, our blog has seen hundreds of posts on everything from mobile marketing and data management to marketing technology, privacy and nearly everything in between. This Wednesday marks our 1,000th post and our last. Don’t worry, we’ll still be producing the valuable content you’ve come to expect from us. We’ll just be at a…
  • CMO Tips: Best Practices for ROI Measurements

    Tommy Marzella
    13 Aug 2014 | 9:34 am
    By connecting internal data silos and tracking lead progress from beginning to end you can better monitor your ROI, which in turn will allow you to more effectively allocate your marketing budget for the highest possible return. Back in June we hosted a webinar “Data + Media and the Future of the Hub” (click here for the replay) with Roger Barnette, President of IgnitionOne, and Brian Deagan, the Global Business owner of IgnitionOne’s DMP. Within the presentation Brian referenced the April 2014 Global CMO Survey conducted by Deloitte where 228 global marketing leaders were asked a…
  • Optimizing Forms for Lead Generation, Part 2

    Patti Renner
    11 Aug 2014 | 8:41 am
    On Friday I wrote about 4 tips to get you started optimizing your forms for lead generation. Today I’m going to take a look at what you should include on those forms. Marketers often struggle with information required on the forms – how much is too much? The goal should be to only have the fields necessary to capture the information most meaningful to how those details will be used. Anything extra or non-essential should be stripped away. Here’s a list of questions to ask yourself when evaluating the information you plan to include: 1) Do you really need each field you request at…
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    Yodle Company Blog

  • Five Tips for Branding Your Small Business

    Radley Moss
    11 Sep 2014 | 11:45 am
    There are literally hundreds, perhaps thousands, of definitions of what branding means. My personal favorite comes from Jay Baer, co-author of the NOW Revolution. He shared that “branding is the art of aligning what you want people to think about your company with what people actually do think about your company. And vice-versa.” Essentially a brand is the sum total of how someone perceives a company. Building a brand is just as important for small businesses as it is for big names like Pepsi and Apple. Branding is about creating an identity and differentiating your company from your…
  • Get Your Business Noticed with a Special Offer

    Melissa Lachman
    4 Sep 2014 | 10:59 am
    With 55% of adult internet users expected to redeem a digital coupon in 2014 (Source:, online offers are becoming increasingly important for small businesses. An enticing offer can not only bring new business in, but can generate repeat business as well. Yodle’s Marketing Essentials™ product includes a feature that enables business owners to create a new offer or special discount on a service they choose while also selecting the amount of time the offer is available. Yodle gets your special promotion seen in front of prospective customers who are already looking for your…
  • Yodle Review of the Month: Home Health Care Provider Testimonial

    Melissa Lachman
    28 Aug 2014 | 11:19 am
    This month’s success story is Doug Drabina, owner of Family First Homecare in Sarasota, Florida. Doug recently opened his home health care business in an area with 45+ competitors who were well established. Doug soon realized that Family First Homecare needed to stand out if his business was going to succeed. After trying a few online marketing services that didn’t pan out, Doug learned about Yodle’s business model and thought it made sense. He decided he should get on it as soon as possible and signed up for Yodle’s Marketing Essentials™ product, which includes multiple…
  • Are Small Business Owners Taking Vacation?

    Melissa Lachman
    21 Aug 2014 | 11:20 am
    The benefits of vacation are well touted – you can relieve stress, spend quality time with your loved ones, etc. As many workers and families rush to squeeze in one more last minute vacation in the sun before the fall begins, I started wondering how many small business owners have been able to take some well-deserved time off this summer. In case you missed it Yodle’s First Annual Small Business Sentiment Survey last year found a mixed bag when it comes to work-life balance. As the below infographic indicates, 72% of SMB owners take at least two weeks of vacation per year. However, on the…
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    Crenshaw Communications

  • PR Debate: Big Data vs. Big Intuition

    Marijane Funess
    17 Sep 2014 | 6:31 am
    Has all the focus on Big Data steered smart and experienced PR people away from one of our greatest strengths – our intuition? This will be just one of the big issues tackled at the Council of PR Firms Annual Critical Issues Forum in New York on October 23.  The speaker, Teddy Goff, Partner, Precision Strategies, led the digital strategy team that helped get President Obama elected twice by connecting the people to the politician online. His team was responsible for President Obama’s massive online presence and he is part of a consulting firm that seeks to do the same for others.
  • Is “Big Data” In PR’s DNA?

    Dorothy Crenshaw
    15 Sep 2014 | 8:01 pm
    “Back then, I was a geek. Now all of a sudden I have a sexy job.” – Claudia Perlich, Chief Data Scientist at Dstillery and panelist at the upcoming Council of PR Firms Critical Issues Forum The rise of digital media and availability of ever-more granular data about how we use it have transformed marketing, but public relations has been a laggard in the data revolution. Yes, we know about data-driven marketing, most of us have promoted clients with a “Big Data” angle, but many of us remain in a state that a former client used to call DRIP (Data-Rich,…
  • 6 More PR Awards We’d Like To See

    Marijane Funess
    12 Sep 2014 | 11:30 am
    This witty post on 8 PR Awards You’ll Never See by Critical Mention’s Dave Armon looks askance at some less-than-scrupulous PR behavior, but it was food for thought for our team as we look back over a year in which we were recognized with three different “legit” PR awards for client campaigns. Awards criteria in our business are fairly similar; you describe the goals, strategies and tactical plan for a campaign and showcase outcomes that are presumably not simply a laundry list of media hits but those that show the campaign supported business goals. And while this…
  • Just One Crazy (PR) Idea…

    Marijane Funess
    9 Sep 2014 | 9:31 am
    I think they called the late, great Robin Williams’ cancelled TV show about ad execs “The Crazy Ones” because many great creative types are known for that one wacky idea. At our agency we subscribe to a school of thought that encourages – with limitations – the full expression and exploration of crazy ideas, provided there’s a “sane” foundation that means the idea might turn into a workable concept. We’ve all experienced the “that’s so crazy it just might work” phenomenon, like our creative job searches for clients, or…
  • Exposing Apple’s PR “Secrets”

    Dorothy Crenshaw
    8 Sep 2014 | 6:59 pm
    “Seeing Through The Illusion: Understanding Apple’s Mastery of the Media,” a blog series on, has had the tech PR community fairly riveted over the past week. The posts were hyped as pulling back the curtain on the PR and message control machinery behind Apple’s famous “reality distortion field.” The words were coined about Steve Jobs’ personal magnetism, but it’s a pretty fair description of its PR, too. But as much as they like to throw stones, no one has built up the reputation of Apple’s PR dominance more than the…
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    Business 2 Community

  • Beyoncé Pregnant? One Tweet Puts Rumors To Rest

    James Kosur
    17 Sep 2014 | 6:37 am
    Beyoncé pregnancy rumors are nothing new. Internet users and tabloid rags love to constantly make claims that the famed singer and fashion designer is with child. However, Beyoncé is not pregnant, and this time around she found a simple and direct way to put those rumors to rest. The singer was performing in Paris this week when she decided to rally the power of Twitter to answer the rumors. How did she do it? By drinking some alcohol in a public place. That drink led to a Twitter pic by several well-followed publications. #OnTheRunTour: Paris…
  • Move Over Millennials: Why Marketers Should Make Room for Generation Z

    Anastasia Dyakovskaya
    17 Sep 2014 | 6:35 am
    Kids these days. They’re not like they used to be. I don’t know about you, but when I was a teenager, the word meant acne, awkward moments, and crushing hard. Today, that’s changed – partially, at least. Kids are savvier, smarter, and just plain cooler than their preceding counterparts. Millennials might be on the tip of every marketer’s tongue at the moment, but the next wave is coming in and it’s coming in strong. Generation Z, also known as digital natives, are today’s tweens and teens under the age of 18, children who have never known a world without the Internet, mobile…
  • What to Do When “Do Nothing” is Your Chief Competition in a Sales Opportunity

    Brian Walsh
    17 Sep 2014 | 6:30 am
    Your Challenge Understanding the best way to differentiate against your competition is critical to being an effective salesperson. The “Do Nothing” competitor is always one of the toughest. Who has instant access to the decision maker? Who is always part of the sales opportunity whether you are or not? The dreaded “Do Nothing.” “Do Nothing” is always part of the equation because it is often the easier solution for those who are part of the decision process. “Do Nothing” loves to remind people that there’s always something more important to worry about within the…
  • The Complete Customer Acquisition Guide for Cash Strapped Start ups and Small Businesses (Part 1)

    Ben Puzzuoli
    17 Sep 2014 | 6:25 am
    All great products and services start with an idea. From the idea comes the prototype written on a napkin and after a lot more hard work the product is released. Now comes the hardest part, how do I get people to buy it? Many entrepreneurs have the mindset that: If I build it, they will surely come. That is not always the case and is one of the most common mistakes and leading reasons that 8 out of 10 businesses fail in the first 18 months of existence. Because let’s face it, if no one sees your product how will they ever buy it? Every new and existing business wants to drive more traffic…
  • Customer Conversations Lasting Longer? You May Not Be Alone…

    Gareth Cartman
    17 Sep 2014 | 6:15 am
    Apparently, customer service and sales conversations are lasting 16% longer than they used to. Is this a good thing? Is this a bad thing? Well, it rather depends on your point of view. What’s for certain is that it shouldn’t be a surprise. This comparative data snapshot looks back over a period of 7 years, and we have come a long way in the last seven years from a number of viewpoints. Indeed, if you’re not spending longer on the phone with your customers & prospects than you did seven years ago, perhaps you have the problem. The rise of the clever customer Think back…
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    B2B Marketing Insider

  • 65 Experts Chime In On How To Stay Motivated To Write

    Michael Brenner
    17 Sep 2014 | 5:00 am
    One of the biggest questions I get is how do you find the time to write? Which, of course, I already answered a while back. Because that’s what a good content marketer does right? We are supposed to define the questions our audience is asking. And then simply answer them! This is a huge topic, but it is especially important this week as my good friend and content marketing mentor, Ann Handley finally released her book Everybody Writes. Ann describes Everybody Writes as “your go-to guide to creating ridiculously good content that attracts and retains customers. Because in…
  • Is Content Marketing A Sustainable Marketing Strategy?

    Michael Brenner
    15 Sep 2014 | 5:42 am
    Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus Sheridan. And our session was  titled “Is The Death Of Content Marketing Imminent?” So first, the context. On January 6th, Mark Schaefer wrote a post on his popular {Grow} site called “Content Shock: Why Content Marketing Is Not A Sustainable Strategy.” He used his theory to support the statement that content marketing isn’t sustainable. And predictably, that got a few people worked…
  • 20 Amazing Examples Of Brand Content Marketing Hubs

    Michael Brenner
    3 Sep 2014 | 4:55 am
    As a content marketer, I am always looking for brands creating content I wish I created, the best video content, and general business and marketing inspiration. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. I think it often helps brands who might need that little push into content marketing, to see what others are doing. I have a running list of about 10 sites that I typically use as examples. But to get a bigger and more holistic view, I asked my Twitter followers and a few of my content marketing friends for…
  • 10 Expert Tips On How To Achieve Content Marketing ROI

    Michael Brenner
    28 Aug 2014 | 5:25 am
    There is a ton of excitement and anticipation surrounding this year’s Content Marketing World taking place in Cleveland in just 2 weeks. In case you didn’t know, the keynote speaker at this year’s event is Kevin Spacey, who will  certainly blow us away with a ton of expletives on storytelling success. Leading up to the event, Lee Odden has been very busy publishing a series of ebooks and infographics on Content Marketing Strategy, Audience Development, Visual Content Marketing, and now the latest on Content Marketing ROI. Each ebook contains insights from 10 experts.
  • Do Content Marketers Need To Have Writing Skills?

    Michael Brenner
    26 Aug 2014 | 4:18 am
    In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. The post was inspired by my own challenge of filling the role inside a large enterprise brand. It was also based on the large number of times I have been asked this question, especially recently, by mostly large brands. I think there are many different ideas about what a content marketing strategist or content marketing team lead is or does in a corporate brand role. What about journalists? There were a few comments in that post that…
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    Insivia Marketing + Web Design

  • What should you do once you have a customer? – SAAS Marketing

    15 Sep 2014 | 7:13 am
    Once you close a lead it’s important to make sure you do everything you can to give them a great experience. This won’t just help retain the customer, but can also lead to referrals.  In this insight Patrick explains what you should be doing to make sure your customers get what they need and come back wanting more.  Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
  • 3 Twitter Tips for Lawyers

    12 Sep 2014 | 8:41 am
    1. Pay Attention to Your Target Market Before you say anything on twitter, take a look at what is already being said by following your target market. Expand Your Reach: Step one: Follow your professional network! Follow clients, partners, and peers to learn what information/ updates are most important to them and so they can help expand your message through retweets. Clients (past, current, and potential) Partners (past, current, and potential) Peers (colleagues, law school network, etc.) Monitor Competitive Strategies Follow your current and potential competitors to get an idea of how they…
  • Content Marketing for CPA Firms

    2 Sep 2014 | 9:00 am
    With how fast Content Marketing evolves it can be hard to keep up with the newest trends in the industry. In this insight Matt shares a new trend that’s leading content marketing for CPA firms. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
  • Attorneys & Social Media Marketing

    28 Aug 2014 | 9:20 am
    With social media there are a lot of factors industry professionals like Attorneys need to keep in mind in order to stay compliant with their firms and industry standards. In this Insivia Insight Charley shares some tips to help make sure your profile meets these requirements. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
  • How Lawyers & Law Firms Can Create A Great Bio Page

    21 Aug 2014 | 6:29 am
    Derek shares how lawyers and law firms can create a bio page that draws in their target audience and takes that first step in building a positive relationship.  Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
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    Value Acceleration

  • Eleven Years Later And Back Where They Were

    16 Sep 2014 | 7:34 am
    Back in 2003 McDonald’s was suffering from a lack of execution that was affecting its top and bottom lines. The CMO at the time was given credit for turning things around with the “I’m Lovin’ It” campaign. As I noted in an earlier post, the ad campaign may have induced trial or retrial, but without improved execution, the campaign would have “bombed.” Today it’s widely reported that MacDonald’s is having similar problems and it’s postulated by some that the “I’m Lovin’ It” campaign may be on its way out.
  • Now You Can Relax … Or Not

    9 Sep 2014 | 7:41 am
    Spencer Stuart, in a recent article, noted that CMO tenure was continuing its upward trend and was now at 45 months (as of 2013). We noted this back in 2013 when they first reported it for 2012. The article shows a nice chart with the increasing trend (well, ok 2012 and 2013 were flat, but way up over 2006). Does this show, as they mention, that the CMO position is becoming more stable and better defined? Maybe. However, they also note that even at 45 months, the average tenure of the CMO is still only about half that of the average CEO. Maybe you better not get to relaxed … yet. The…
  • Who or What is a Chief Growth Officer and Why Would You Need One?

    2 Sep 2014 | 7:25 am
    Sometimes I think this whole “title” thing is like rearranging the deck chairs on the Titanic. Or maybe it’s just to distract the Board. Or, as my father says, “confusing motion with progress.” This could just be a variation on the theme of CMOs (Chief Marketing Officers) wanting a new title. I noted this last November when Beth Comstock, CMO at GE, asked to be considered the Chief Growth Officer because being CMO was not correct. I mentioned in that post that if Ms. Comstock would check the 1952 definition of Marketing at GE, she would understand that CMO was…
  • What’s Going Wrong Here?

    26 Aug 2014 | 7:56 am
    Back in September of last year I posted about Quinn Emanuel and their willingness to help their prospective customers understand the value of working with the firm with what I thought was a great headline. Back then their claim was 90%. Recently the headline has changed to a win rate of 88.4%. Are they hiring “B” players now? Are they losing a lot more cases now? Doesn’t look good, though I may be the only one who noticed the drop. (I am also of the belief that when they started running this campaign, it was closer to a 95% win rate.) One of the problems with…
  • The Power of Focus

    19 Aug 2014 | 7:49 am
    I have written several posts on the power of focus. (Just use the category tab on the right to find them.) My friend and professor David R. Palmer always said, “There is no company that cannot improve its results, by narrowing its focus.” This is true of large companies and small ones. P&G, which I noted was reorganizing its marketing back to the 1950s, has also decided to drop more than half of its brands to narrow its focus to improve its results. If you want to improve your results, narrow your focus. Mitch
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  • SEO and the Stock Market: How to Profit from Google Penalties

    12 Sep 2014 | 4:33 am
    We all know that Google updates can be highly frustrating, especially when Google are never forthcoming about exactly what changed and what you can do about it if you feel you were unfairly penalised. For some though, Google changes can slice millions of dollars off the valuation of your company. When Panda 4.0 was rolled out on May 22nd, Retail Me Not’s stock dropped 10% or in other words, Google’s change helped to wipe $170 million from their market cap in a single day. While eBay also took a hit on the same day, estimated to have lost rankings for up to 80% of long-tail…
  • 72 Hours Only: How to Become a Podcast Millionaire

    8 Sep 2014 | 9:51 am
    I recently did something I’ve never done before: Whipped out my credit card in the middle of a packed club and punched my digits into an order form to purchase a WordPress plugin. It’s a plugin that has totally transformed how I look at publishing information online and something I expect to use for many years to come. It has nothing to do with writing, however. Instead, it’s designed to help make your podcast easier to digest for your audience, and easier to grow for you. Here’s the kicker: It’s only available for 72 hours, or when 300 licenses are sold.
  • Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

    27 Aug 2014 | 7:04 am
    As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Today I would like to introduce one of those people, Matt Prados, to the world. Matt has managed to build a 7-figure yearly revenue stream running his SEO business by targeting two specialist niches in the medical field. Matt, from Southern California, is someone Diggy and I have been in touch with for all of 2014 and thought it’s about time we got him on the site to share his knowledge. This is a…
  • Are You Clicking These Headlines That Make Regular People Internet Millionaires? (Check Success Story #1)

    29 Jul 2014 | 3:43 am
    Five months ago I published what turned out to be one of the most popular posts ever on this site: A guide on how to reach 100,000,000 (that’s 100 million) unique users in just six months. The whole idea of the post was to show that people are “stealing” viral content, posting it on their site, and getting more visitors from Facebook than you ever thought possible. I later published a follow-up article showing a reader of this website who made $100,000 in one week and I also dismissed some of the ridiculous claims by both Business Insider and a ‘Click Fraud’…
  • SquareSpace vs Wix (and Everyone Else): When Paid Links Work

    23 Jul 2014 | 5:37 am
    It still amazes me when SEO blogs blindly tout advice we’ve all heard before. “Write great content, build a quality site, don’t get shady backlinks” and so on. Of course, I know why they’re sharing the advice, but the “right way” certainly isn’t the only way that works. Take paid links for example, an SEO tactic that has seen Forbes, JC Penney, Interflora and Expedia penalised by Google. It’s probably the first thing that new SEO’s hear not to do when it comes to link building. Surely it’s not still working, right? Grab your…
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  • Should you be afraid of Twitter’s changes ?

    10 Sep 2014 | 12:25 pm
    I love Twitter. I’m a Tweetaholic. I’m tweetin’ till ma fingers are bleedin’ — you get the idea. I could tell you all the reasons why I believe Twitter is the best social media platform. Short, specific messages, a clear UX, great for networking and content sharing, etc., but the number one I reason I luv Twitter is because it isn’t Facebook. Which comes down to the following difference : Facebook tells you what you should consume while Twitter allows you to choose it. Which is unfortunately going to change soon. According Twitter’s financial chief Anthony Noto, the dreadful…
  • I couldn’t find the book that I wanted to read, so I did this…

    28 Jul 2014 | 8:06 am
    One thing frustrated the bajookas out of me. I bought a Kindle about three years ago and drooled over the fact that the world’s greatest ebooks were now only a click away. I was one hundred percent YAY. But within a few months, I felt more like MEH. Why ? Because the more ebooks I read, the more I realized I couldn’t find the stories that were written for me. Where were the books of the internet generation ? Where were the books written for ADDs like me who liked to read but couldn’t be bothered marching through big chunks of text and endless chapters. Where were the interesting,…
  • How I make more money doing less work : The lazy way to my freelance success revealed

    30 Apr 2014 | 1:27 pm
    I was aiming for a better headline, but frankly, I was too lazy, so I opted in for some wannabe linkbait. But fear not. This article really is about lazy-fying your online presence, because if you’re working too hard, you’re probably doing it wrong. The hardest I ever worked was when I was poor. Here’s where I’m coming from, and it’s not Mars. Truth is, I’m an introvert, and I don’t like to do a lot of external ‘stuff’ for my business. I don’t like handing out biz cards, going to live events and tooting my horns. It’s. Just. 2. Much. Work. I’m happy as a hippo sitting…
  • Freelancers beware : You don’t need to be the best in the world (Here’s what you really need)

    19 Mar 2014 | 11:54 am
    I remember the moment I proudly proclaimed, “I’m going to create my own creative online biz.” One of my friends turned milk-powder pale and said, “Dude, you have to compete with the whole world online. You’ll stand no chance.” Not only did I unfriend him later, but I also smelled the BS behind this statement. But I was such a noob back then I didn’t know why it was wrong. Now I know, and I’m going to share it with you. I remember Seth Godin saying that you need to be the best in the world at what you do. And for a long time, I used to believe it. Because I was a Sethaholic…
  • How to get damn good at your craft

    27 Jan 2014 | 9:12 am
    If you’re anything like me, you’re interested in perfecting your skill. Interested in getting so good that people CAN’T ignore you. (imagine your preferred client throwing dollar bills at the screen, shouting “Shut up and take my money !’) In this post, I’m going to share my tips of leveling up your craft so you can survive and even thrive in your creative career. But first, let me tell you where I’m coming from. Some people look at my illustrations / designs and say, you’re one heck of a talent. I hate that, because it makes me look like a wunderkind that popped out of my…
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  • Let’s All Pretend The Internet Doesn’t Exist

    Naomi Dunford
    16 Sep 2014 | 8:17 pm
    Woody Allen famously said, “Eighty percent of success is showing up.” That’s probably true. But when it comes to your ittybiz, the other twenty percent probably includes things like… doing what you do, competently, and also asking people for money in exchange for your goods or services. This last twenty percent is what seems to get a lot of people. They get caught up spending almost all of their time in the “showing up everywhere” arena. They set up their metaphorical shop, they hang out with people and make small talk, and they wait for the money to roll in.
  • 6 Remedial Rules For A Respectable Looking Blog

    Naomi Dunford
    28 Aug 2014 | 7:12 pm
    So, recently we posted the 6 unbreakable rules for contact pages. There was the threat of death, and also a kitten. Some time before that, we posted an idea of what to do if you don’t want to blog. This piece was borne of me being sick, and sad that the state of blogging is not what it once was. Well, I’m sick again. This time it was my fault. I broke a cardinal rule, which is: When the question is, “That should be okay to eat still, right?” the answer is NO. I ate something knowing full well I was taking my life into my hands, with predictable results. That leads me,…
  • What To Put On Your Contact Page: 6 Unbreakable Rules to Avoid Certain Death

    Naomi Dunford
    21 Aug 2014 | 9:45 pm
    The Contact page seems like such a simple little thing, doesn’t it? You wouldn’t think that certain death was even a possibility. Well! Aren’t you glad you read IttyBiz? Let’s discuss. We’ll start with the basics. Do you have a website? If so, does it have a Contact page? If so, please go to your Contact page now and read it. Go. Now. This will wait. The internet lasts forever. I will quietly hum in your absence. Ok. You’re back. Good. Now, I want you to think of the most exciting person or entity that could ever visit your website. Perhaps it’s the…
  • 13 Lessons on Unschooling and Running A Business

    Naomi Dunford
    19 Aug 2014 | 9:29 pm
    For the beautiful Ali Luke, who requested a post about unschooling while running a business. If we’ve never met, and you got here because some lovely unschooler forwarded this to you, hello, and welcome! I’m Naomi, one half of Naomi-and-Dave. I’ve been running IttyBiz since 2006, and we’re unschoolers. The boys - Jack and Michael – are 7 and 15. So. Unschooling and business. Here’s what I’ve learned so far. 1. Embrace multitasking. There is a lot of advice out there saying that when you multitask, you’re less productive. I would agree with that.
  • 4 Steps That Stop Your Brain From Hijacking Your Goals

    Naomi Dunford
    18 Aug 2014 | 8:52 pm
    In our summer business planning class, we ask people to select an Area of Devotion – like lead generation, or building up a back catalog, or improving conversion rates – and then set a goal for that area. Then we ask, “What does success look like for this goal at the end of six months?” The reason we ask this question is because we want them to come up with a specific goalpost that will feel satisfying to reach. It’s like when you’re cleaning up for company to come over – if you don’t know what “success” looks like, then you’ll never…
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    The Online Community Guide

  • 1 Invite Per Person

    Richard Millington
    16 Sep 2014 | 11:30 pm
    Back in 2009, we stumbled across an interesting tactic for growing a community.  We closed the community and instead allowed each member of the community to invite 1 person per month.  If every member did this, the community would grow by 100% every month.  We found around 30% to 45% of members used their monthly invites.  30% to 45% growth per month is quite impressive. Faster than most communities. The exclusivity and being allowed to invite just 1 friend/colleague per month encouraged people to actually to find someone they wanted in the community. They suddenly had…
  • Hosting Great Events: Two Questions To Answer

    Richard Millington
    15 Sep 2014 | 8:00 pm
    We've recently sold our 200th ticket to FeverBee's SPRINT.  If you still want to come, you can sign up here. We're proud of this. It reflects a social-science driven approach to promoting the event. This aims to answer the two big questions prospective attendees face:  Who's going? What will I tell my boss?   Who's Going?  People primarily go to events where people they admire and their peers will be in attendance.  For SPRINT, we began by ensuring every top VIP in the community space will be there. We individually reached out to Google,…
  • Which Of These Two Motivational Appeals Do You Think Was Most Effective?

    Richard Millington
    14 Sep 2014 | 11:30 pm
    Here are the results of a relatively simple experiment.  A client was launching a new community. They disagreed with us on what would motivate people. So we ran an experiment with 147 prospective members. We split them into two groups. The first group were invited to become founding members of the new, exclusive, community. To join, they had to be approved through an application process. They took a quasi-pledge to contribute great content every week, interview the top people in their field, and get 5 people to join. If they didn't do this, they would be removed. Let's…
  • The Irrelevance Of Friending

    Richard Millington
    11 Sep 2014 | 11:30 pm
    For the majority of communities, the act of 'friending' someone makes no difference upon their level of participation.  These are some exceptions. Communities based around the follow feature, for example. You have to follow people to see anything in these communities.  These are rare. For most communities, trying to encourage people to add each other as friends is a waste of time. If you can remove the feature, remove it.  It will come as no surprise that real friendships aren't developed by such technical innovations. They come from frequent…
  • Be More Scared Of Politeness Than Frivolity

    Richard Millington
    10 Sep 2014 | 11:30 pm
    Study after study shows that developing a strong sense of community leads to every possible benefit you want.  It leads to higher levels of customer retention, repeat purchases, premium purchases, and advocacy. It leads to higher levels of knowledge exchange among employees (or customers). It leads to higher levels of employee retention and productivity.  To build a strong sense of community you must accept that frivolity.  A few years ago a group of new friends and I attended the Chess-Boxing World Champions (yup). It's a silly event, but led to plenty of in-jokes…
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    BlogNotions - Marketers

  • Building an Inside Sales Lab: 10 Essential Tips for Success

    Dan McDade
    16 Sep 2014 | 6:30 am
    Why build an Inside Sales Lab in your own office? Testing is an excellent way to grow sales. Most firms with significant inside sales already test alternative scripts, lists, and/or prices, but they do so casually as part of day-to-day activities. A lab concentrates this function into a small, well-disciplined group with the right tools to capture subtle improvements. Take it from today’s guest blogger, inside sales expert Jeffrey Feuer of The InsideSalesLab. He’s got some tips you’ll want to know about.
  • Top Tips & Trends to Know for Blogging in 2014

    Francisco Perez
    16 Sep 2014 | 5:07 am
    Practically since the advent of blogging, people have been proclaiming that blogging is dead. There’s a new eulogy written for blogging every year, from major platforms—respected and popular sources like The Content King, Social Media Today, The Guardian, Politico, and even The New York Times have filled blogging’s grave and written its tombstone. Yet every year, more blogs pop up and more bloggers find success with audiences. Blogging is nowhere near on its last legs, but some things have changed in the world of online journals since the heyday of Blogger and…
  • SEO Ranking Factors, Topical Hubs, Wrong Twitter Advices, Speedlink 38:2014

    Francisco Perez
    14 Sep 2014 | 6:51 am
    Hi everyone, hope you all had a great and productive week! On a yearly basis, SearchMetrics releases an SEO study. This year however is yet the largest they’ve done. With nearly 100 pages, the SEO ranking factors for 2014 includes, among those ranking factors that we already know about, new ones like time of site, bounce rate, fresh links and a lot more. If you are into SEO, just curious or want to know what works, this study is all you need to get started. All in all, the key take away from here is that content may now be truly king. What do you think? Ranking Factors And Correlations…
  • 7 Steps to Gain the Market Share You Deserve (& Sometimes Don’t!)

    Dan McDade
    9 Sep 2014 | 5:30 am
    Similar to De Tocqueville’s famous comment, “People get the government they deserve,” I think companies get the market share they deserve based on their ability to market. We can agree that without marketing (the ability to create demand and sell) no company succeeds, and yet so many companies fail to succeed as marketers. They may create a terrific product and learn how to manufacture it efficiently, and yet they approach marketing as an afterthought. I once heard a company president, during a company tour, say to his guests, “And here we have our overhead…
  • How To Secure A WordPress Blog?

    Francisco Perez
    9 Sep 2014 | 4:33 am
    WordPress is easily the most popular blogging platform preferred by professionals and amateur due to its advantages. But, its attractive themes and content should be improved through the WordPress security and protection. This is to make sure that your blog does not fall victim to malware attacks that can create problems in your site. Most of the time, people don’t take security measures until it’s too late. So if you want to keep your blog as safe as possible from attacks, here´s a guide about creating a more secured environment for a WordPress blog. Limit Login Attempt…
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    The Digital Letter

  • Transforming The Box: Aaron Levie’s Mission To Show It’s More Than Storing Files In The Cloud

    Ken Yeung
    6 Sep 2014 | 10:42 am
    The world of cloud storage has certainly heated up over the past couple of years, let alone months. Nary a day goes by when we’re probably reading news about the latest service to increase storage capacity. Just this summer, Microsoft did just that with its OneDrive service, giving free account holders 15GB of storage and 1TB to Office 365 users. This was in direct retaliation to what Google did with Drive in March — the company decreased its monthly storage price, providing 15GB for free and 1TB for $9.99. Of course the other shoe fell when apparent market leader Dropbox…
  • No More Cash Cow: Google’s Dominance In Advertising May Be On Shaky Ground With Amazon’s Entry

    Ken Yeung
    2 Sep 2014 | 3:29 pm
    Just a little more than a decade ago, an entrepreneur named Jeff Bezos started a company called Cadabra. It quickly became rebranded as Amazon focused on Web commerce. For the past few years, though, it’s been slowly evolving to a point where it’s becoming more media-focused and today is showing signs that it’s ready to be more receptive to business needs…more than what any other online property can offer — including Google. How can a company that specializes in e-commerce really rival Google? Through its expertise in customer service and market-tested…
  • Broadcom’s WICED Sense Is A $19.99 Developer Kit To Aid In Rapid Prototyping of Internet of Things Apps

    Ken Yeung
    27 Aug 2014 | 5:00 am
    The Internet of Things (IoT) space is heating up with numerous players entering the market more and more frequently. It’s estimated that this will be a $300 billion market by 2020 and is probably enticing enough to get everyone interested in entering the market. But how does one get involved? With applications and devices centered around everything from retail, infrastructure, and transport to clinical health, medical devices, and biometric technology, and also to home automation, entertainment, and of course, wearables, the common thought is that soon everything we touch and look at…
  • Expedia Morphs Itself Into A Travel Data Platform, With New Cross-Device Apps And Planning Tools

    Ken Yeung
    15 Aug 2014 | 12:01 am
    In the days before the age of Airbnb,, Hipmunk, TripIt, and a slew of other travel-related services, there existed three dominant forces: Orbitz, Travelocity, and Expedia. They still remain in operation today, but much of the spotlight has been shone on the likes of Kayak and Airbnb, with the latter being defined as a “decacorn“, a startup that has reached the $10 billion valuation amount. But even with all of these best of breed type services, these legacy travel websites have persevered. Take Expedia for example — the company on Thursday announced the launch of a…
  • Flipboard Makes Moves To Cast The Spotlight On Its Magazine Creators

    Ken Yeung
    14 Aug 2014 | 1:00 pm
    At last night’s #ReadWriteMix event at Say Media’s office, Flipboard CEO Mike McCue was in the proverbial hot seat with technology publication ReadWrite’s Editor-in-Chief Owen Thomas. The topic of the conversation centered around the future of the media industry. But unlike previous editions, it didn’t center around Flipboard’s unbundling of its app, nor about its entry into the wearable market, or even about payments and bitcoins. To be clear, none of those things are actually true. However, what was made apparent at the event was Flipboard’s intentions to…
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    David Horne

  • The Story Arc of Ideas

    David Horne
    28 Aug 2014 | 12:15 pm
    Depending on who you ask, ideas tend to range in value of being worth zilch to being worth billions. Some would say WhatsApp is a billion dollar idea, while Bic Underwear not so much. Ideas … Read more → The post The Story Arc of Ideas appeared first on David Horne.
  • How To Get Out of A Slump

    David Horne
    30 Jul 2014 | 8:48 pm
    Have you ever found yourself in a slump? It’s a horrible feeling. You feel as if you’re at the bottom of a pit, and the pit is full of quick sand, and that pop song … Read more → The post How To Get Out of A Slump appeared first on David Horne.
  • 3 Step Marketing Field Guide

    David Horne
    13 Jul 2014 | 6:36 pm
    The goal of any field guide is to lead you in a desired direction. In the late 1800’s the most popular field guides helped people identify plants and animals while hiking or living in the … Read more → The post 3 Step Marketing Field Guide appeared first on David Horne.
  • By Doing

    David Horne
    10 Jun 2014 | 11:25 am
    In the last year I’ve seen dozens, if not hundreds, of courses offering to teach you anything from axe making, to developing in JavaScript, to self-publishing and countless others. The ability to learn almost anything … Read more → The post By Doing appeared first on David Horne.
  • Startup Lessons On Branding

    David Horne
    27 Apr 2014 | 8:57 pm
    Sorry I’ve been a little out of touch recently. Having never launched a business like this before, there’s tons of learning. One of the first lessons learned is about developing a brand culture. We started … Read more → The post Startup Lessons On Branding appeared first on David Horne.
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    Digital, Branding, Experiential & Promotions Insights | Moosylvania Blog

  • Making An Impact in the Social Space: How to Effectively Reach Your Social Followers

    16 Sep 2014 | 6:28 am
    Reaching your followers in the ever-growing social space is gradually becoming more and more challenging. As social media strategists for brands, we are constantly competing for their undivided attention. For the Balance Bar Summer Shape Up Campaign, we used the following four tips to effectively connect them to the brand: 1. Create timely, relevant content Posting season-specific content is a great way to encourage participation in any campaign. Our Summer Shape Up campaign occurred during June and July and on took place for 30 days, which gave our fans a sense of urgency to engage and…
  • A Day in the Life of an Experiential Marketer

    Katherine Weider
    4 Sep 2014 | 6:00 am
    The role of an Experiential Marketer is something you can’t really summarize in a single job description. It’s the type of job that requires wearing multiple hats and performing different tasks (or tricks) at a moment’s notice. So, needless to say, when I found out I would be taking on a new role in Moosylvania’s Experiential Marketing department, I was excited for the challenge but didn’t quite know what to expect. In my experience, working in the Experiential department is very similar to that of Account Service in terms of day-to-day operations and logistics. Staying organized,…
  • Web Design: Tools of the Trade

    21 Aug 2014 | 7:21 am
    The day is swiftly approaching. The day when designers will no longer create layouts for interactive experiences in Photoshop. No more extensive layer sets. No more cutting JPEG, after JPEG, after JPEG four times over for every review. This has been a heated topic over the past year or so among our user experience strategy team, and many a designer mulls over the mere thought of a web design world without Photoshop with serious trepidation. “How will I get sign off from a client before I send it off to that very expensive, no-turning-back development cycle?!” “How will I…
  • How To Burn Through Your Workload Without Burning Out

    7 Aug 2014 | 6:00 am
    It’s Monday morning, and I’ve just settled into my desk from a nice, relaxing weekend. As I take my first (or fiftieth) sip of coffee and glance at my inbox, I quickly realize the daunting amount of work I already have lined up. My first sip of coffee almost spews out of my mouth like liquid hot magma from a 1000-year-old volcanic eruption. Oh, and I have a blog post due by noon. As a pixel pusher at a creative design agency, the thought of having to put more than five words together makes that sip of coffee (I decided to swallow) scream through my digestive tract faster than Jimmie…
  • Data-Powered Design: Uncover Conversion Opportunities

    Sean Doggendorf
    31 Jul 2014 | 1:46 pm
    Would this button be more effective if it was bigger? How will using this font influence user behavior? Why aren’t people clicking this link? Basically, how do you choose what to include on your site? One way to solve this dilemma is to use data (a.k.a. facts) to guide design decisions. If you have an analytics platform installed (e.g. Google Analytics), there’s a wealth of usage information readily available about the visitors to your site…for free! Monitoring the average time on page, bounce rate, number of click events, pages viewed, and so on can unveil valuable opportunities…
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  • How a Ghost Writer Captures Voice (Phil Donaldson)
    16 Sep 2014 | 3:00 am
    Financial Services marketing content from PropelGrowth ( The following article is by Melanie Wold, a journalist who ghost writes for PropelGrowth clients. Her specialties include global oil and gas markets and geopolitics, financial markets including FX and equities, big data/market data, electronic trading technology, algorithmic trading, and global regulation. How to Ghost Write in Someone Else’s Voice I am a ghost blogger, a ghost writer, a corporate writer. I write what other people think but cannot express clearly — or what they simply do not have time…
  • White Papers vs. Reports for Content Marketing (Phil Donaldson)
    3 Sep 2014 | 3:00 am
    Financial Services marketing content from PropelGrowth ( In order for content to drive leads, it needs to resonate with your target audience. Timing is an important part of this equation. For example, at the early point in the buying cycle when your prospect is just realizing they have a problem, a white paper that helps them understand their challenges, provides industry perspective and offers reasonable solutions is valuable. Picking the right type of content for your buyer persona is another key to getting your content noticed and acted upon. For instance, a…
  • In-House vs. Outsourced Content Marketing (Phil Donaldson)
    28 Aug 2014 | 3:00 am
    Financial Services marketing content from PropelGrowth ( In-House vs. Outsourced:  Which is Better?  Many businesses struggle with the question — is it better to keep content marketing (and related strategy) in-house or outsource it to an agency? There are varied opinions on this topic. Some think that keeping the function in-house and taking advantage of employee resources already in place is the affordable and most effective approach. Others want to work with an agency that has industry knowledge and can bring another level of expertise to a project. Still…
  • Can Buyer Personas Ruin Content Marketing? (Phil Donaldson)
    19 Aug 2014 | 10:21 am
    Financial Services marketing content from PropelGrowth ( A couple weeks ago, Tom Webster published a blog, How Buyer Personas Could Ruin Your Content Marketing. In his article (which is a companion to a podcast he recorded with Mark Schaefer, he argues that a content strategy should be focused on attracting the right audience, which he differentiates from prospective buyers. According to Tom, buyer personas are only relevant in late stage marketing, so focusing your content on personas automatically makes it brand-centric instead of audience-centric. I have a lot…
  • Content Marketing to Build Advocacy in Financial Services (Phil Donaldson)
    5 Aug 2014 | 3:30 am
    Financial Services marketing content from PropelGrowth ( A few weeks ago, I blogged about a recent study on how financial institutions buy technology. The study interviewed key senior-level buyers at financial institutions with more than 25,000 employees who recently made large technology investments. According to the study, 52% of these institutions have more than 10 people involved in the purchases process, and 31% said buying committees include more than 20 people!  The blog post talks about how to use content marketing to target financial institutions.
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    Diamond Website Conversion » Blog

  • Average Session Duration – What is it and Why Bloggers Should Care

    Marty Diamond
    21 Aug 2014 | 12:02 pm
    In Google Analytics, one of the statistics measures is average session duration. In simple terms, this is the amount of the time that a person spends on your website. This article will help you understand average session duration and if you’re a blogger, perhaps persuade you to take a better look into this piece of information. As an extra goodie, there will be a few brief tips to hopefully get those visitors to stay longer. Average Session Duration – What is it and Why Bloggers Should Care As mentioned before, the average session duration is the average time of all the time spent…
  • Getting a Handle on Site Speed

    Marty Diamond
    1 Aug 2014 | 1:35 am
    One of my greatest challenges has been to convince clients that they have a slow loading site AND that a slow loading website reduces the number of sales or leads they can expect to get. I’ve shown them the pretty waterfall charts that show that their site loads in 6.7 seconds – only to have their eyes glaze over. I touch on it when we’re reviewing their Google Analytics and pointed out that page load times are now part of Google’s search algorythm – and still no response. Then I discovered a secret weapon….the video of a site loading from There is nothing like…
  • Understanding Google Webmaster Tools

    Marty Diamond
    10 Jul 2014 | 10:13 am
    As much as you might think Google is making it hard to get traffic, they really aren’t. They have tools like Google Webmaster tools and Google Analytics. The difference between the two are the fact that Google Analytics measures your traffic, and Google Webmaster Tools tells you how Google actually sees your website. This article is written to help you understand Google Webmaster Tools better. In fact, this article is part of a series, so there will be other parts to check out so you can become more familiar with Google Webmaster Tools. Understanding Google Webmaster Tools As mentioned…
  • What Do You Do After You First Apply Google Anayltics to Your Website?

    Marty Diamond
    15 Jun 2014 | 10:13 pm
    When you get into creating and managing a website, at some point you’re going to hear about Google Analytics, especially being told you need to have it on your website. Regardless if you’re a blogger, a small business owner, or a big corporate business, you do need a tool to measure your site’s progress. Google Analytics just happens to be a good one that is also free to use. So… What Do You Do After You First Apply Google Anayltics to Your Website? The majority of users may look in on their stats once a day or once a week. Google Analytics provides quite a bit of…
  • Does Alexa Rank Really Matter?

    Marty Diamond
    4 Jun 2014 | 10:20 pm
    Alexa is known as a site that offers website analytics and even ranks sites based on traffic. A lot of website owners that are concerned about Alexa rank, aren’t entirely certain what it is, and if it really matters? And if it does matter, who does it matter to? This article will answer those questions. Does Alexa Rank Really Matter? The biggest thing is the give you an idea about Alexa in order to understand them. What is Alexa? started off with the purpose to give users website analytics tools for website owners to determine several things: Amount of Traffic Bounce Rate…
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  • What Are 6 Principles Of Psychology That Can Improve Your Ability To Influence And Persuade Others Ethically? #infographic

    Dr. William J. Ward aka DR4WARD
    3 Sep 2014 | 5:32 am
    What Are 6 Principles Of Psychology That Can Improve Your Ability To Influence And Persuade Others Ethically? #infographic Everreach I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers…
  • How Will The iWatch and iPhone 6 Impact The Brief History Of Wearable Technology? #infographic

    Dr. William J. Ward aka DR4WARD
    3 Sep 2014 | 5:13 am
    How Will The iWatch and iPhone 6 Impact The Brief History Of Wearable Technology? #infographic Plus 6 Wearable Technology Bonus Resources: What Does The Wearable Technology Landscape Look Like? #chart #infographic How Does The Future Machine To Machine (M2M) Infrastructure Help Connect The Internet Of Things (IOT)? #Infographic What Is The Modern Vitruvian Man For All Wearable Technology? #infographic How Can Google Glass Be Used In Education? #infographic What Are Some Of The Coolest Wearable Tech On The Market? #infographic How Does Google Glass Work? #infographic Beyond Curious I…
  • What Is The Sophisticated Marketers' Guide To Linkedin? #slideshow

    Dr. William J. Ward aka DR4WARD
    27 Aug 2014 | 6:41 am
    What Is The Sophisticated Marketer's Guide To Linkedin? #slideshow LinkedIn: The Sophisticated Marketer's Guide from Andrew Ballenthin Guest post by Ryan Gong. I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for…
  • What Is The Future Of Social Media? #Infographic

    Dr. William J. Ward aka DR4WARD
    27 Aug 2014 | 6:32 am
    What Is The Future Of Social Media? #Infographic Created by Oracle. Guest post by Ryan Gong. I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it…
  • What Happens In A Google Minute? #Infographic

    Dr. William J. Ward aka DR4WARD
    27 Aug 2014 | 6:28 am
    What Happens In A Google Minute? #Infographic SumoCoupon Guest post by Ryan Gong. I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to…
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    Darren | Slaughter

  • Contractors, Keep Your  Marketing Message Short and Sweet with Twitter

    Gina Scarpa
    17 Sep 2014 | 4:46 am
    Want to convey how great your home improvement company is without being too longwinded? Twitter is the perfect social media tool for you! Each tweet is allowed a maximum of 140 characters, which means that everyone has to be short and sweet when posting updates. Twitter boasts 255 million monthly active users, and 500 million Tweets are sent per day. Why 140 characters? In his book, Things A Little Bird Told Me: Confessions of the Creative Mind, Twitter found Biz Stone writes, “The international limit for text messages is 160 characters. In our early prototypes, the amount of characters…
  • Did You Know? 13 Social Media Facts for Contractors

    15 Sep 2014 | 8:11 am
    Being someone who builds things for a living, I imagine you have to be pretty precise when it comes to measurements. Off an inch here or there and in six months the drywall is cracking. You also have to be fairly exacting in terms of knowing your numbers when you estimate or bid jobs, one wrong calculation here or one missed decimal there and your project just went from profitable to pitiful. Point is…you gotta like numbers if you swing a hammer for a living, so I want to take this post and BORE EVERYONE WHO ISN’T INTO NUMBERS TO DEATH…because I think you math…
  • Know Your Numbers

    4 Dec 0001 | 4:00 pm
    The finished product of marketing is the advertising; print, radio, television or online are all the final result of what the marketing department puts together. These ads are the “creative” that you see that either compels people to to buy or file away in their memory for the time being. The platform that you consume the advertising on has to be the “science” part of the equation. In other words, if you sold hearing aids would you advertise on the radio or in print? This is why you need to know your numbers Obviously the hearing aid question is a bit extreme, but you…
  • What Are Your Sacred Cows?

    4 Dec 0001 | 4:00 pm
    I spend a lot of time thinking about, managing and planning growth for my business here at Darren’s and for clients as well. It is obviously more people than just me these days. I have a great team I work with and I am very thankful for them and I probably don’t tell them that enough. I spent time thinking this Father’s Day weekend about plans for marketing, advertising, promotions, new product rollouts, content…all of it. And I thought about this too Part of the thinking around change includes something that is just as important…what remains the same. The…
  • The State of Contractor Marketing

    4 Dec 0001 | 4:00 pm
    It’s September 2014 and summer is just about behind us. I hope you’ve had a very productive season and you are on your way to a fantastic year both personally and professionally. If you’ve been watching the news you know the construction industry has recovered nicely, to the point that you probably struggled a bit finding good help as construction hiring was on fire. If you were lucky enough to have a full compliment of staff, I hope you were able to work to your capacity. Capacity has become a big deal for me this year to drive home in my posts, my conversations and my…
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  • Current Marketing Trends – a look at Big Marketing

    John Vachalek
    15 Sep 2014 | 12:55 pm
    A recent article in the New York Times outlined a unique approach to education called the Big History Project.  David Christian developed this unconventional way of teaching history in order to help students make connections between multiple different disciplines and the multiple different causes and effects, which are generally not made through the current, conventional learning methodologies. This platform correlated so perfectly with our unconventional approach to marketing, that the term Big Marketing was born. “Most kids experience school as one damn course after another; there’s…
  • Denver 5K: Run the ‘Rocks 2014 Inspiration – Beauty

    Mike Hanbery
    11 Sep 2014 | 1:05 pm
    “I smoked for quite a few years before I decided to quit and get healthy. October 2014 marks 5 years without a cigarette. I now run because I can.” – Trevor M. Inspiration is available wherever we look or listen. Red Rocks, according to its website, is “the only naturally-occurring, acoustically perfect amphitheater in the world.” The panoramic views of Denver are complemented majestically by plants, wildlife and some of the most striking rock formations in the world. See if you can spot rock formations sloping 90 degrees and signature... Read More The post Denver 5K: Run the…
  • Case Study: ACC Community Education Social Media

    Carrie Gottschalk
    11 Sep 2014 | 8:06 am
    Denver marketing agency Webolutions is now handling the ongoing social media community management for the ACC Community Education Program. ACC’s overarching goal for its social media is to generate more enrollments. Client Name: ACC Community Education Program Project Type: Ongoing social media management Client Background: ACC Community Education offers hundreds of non-credit courses and programs and serves 5-6,000 students annually. Their goal is to provide innovative and responsive educational and economic opportunities in an accessible, inclusive environment that promotes success for…
  • Denver 5K: Run the ‘Rocks 2014 Inspiration – Firsts

    Mike Hanbery
    5 Sep 2014 | 9:54 am
    “…Susan called me at work to give me the news she received: The scan showed a mass the size of a golf ball. They thought it was lung cancer. I didn’t want to hear it. Susan had suspected all along I had lung cancer. She lost her father to it in 1984 and she recognized similar symptoms in me…When I was young among other foolish things I did was smoke. When I became older the demands of work and family led to a sedentary lifestyle. I then discovered Run The... Read More The post Denver 5K: Run the ‘Rocks 2014 Inspiration – Firsts appeared first on Webolutions.
  • Experiential Marketing Example: Drive a Spa

    Jeff Davis
    4 Sep 2014 | 12:05 pm
    The national average of a one-way daily commute is 25.5 minutes. Eight percent of workers have commutes of an hour or longer and nearly 600,000 full-time workers endure a commute of at least an hour-and-a-half. All this information from the U.S. Census data on commuting can be summed up in one word: ick. But that’s me, the guy who does not own a car. I’m definitely the minority in this way of thinking. According to the U.S. Department of State, 95 percent of American households own a car. We drive... Read More The post Experiential Marketing Example: Drive a Spa appeared first on…
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    Marketing and Social Media by us

  • Amazon Prime Air – Behind the Curtain of an Amazing Marketing Case Study by Lisa Chapman

    Lisa Chapman
    12 Sep 2014 | 11:21 am
    5 Best Practice Marketing Tips from an Online Giant Watch this (and TWEET about this astounding Amazon Prime Air Video.)   Click this link to view Amazon footage from a Prime Air drone test flight (Use the Back Button to return to this page.) The Inspired Marketing of Amazon Prime Air The online giant does it again with gorilla marketing & PR tactics. I invite you to take a closer look at the reviews and marketing “take-aways” offered by industry gurus. This campaign looks clean & professional BUT DOES AMAZON’S CEO HAVE ULTERIOR MOTIVES? Some suspect so.
  • How to get more clicks from Google SERPs by Lisa Chapman

    Lisa Chapman
    3 Sep 2014 | 8:29 pm
    Simple-to-understand URLs will attract more traffic to your site Great SEO (Search Engine Optimization) can get your site ranked on the first page of Google’s SERPs (Search Engine Results Pages). But the next step is up to you – or your webmaster – and it’s critical to getting more visitors to click through to your site. Here, Google explains how to achieve user-friendly URLs for better marketing of your site. You must try to create simple, descriptive categories and file names for all documents on your website.  That not only helps you organize your site better, but it also…
  • How to Make an Infographic by Lisa Chapman

    Lisa Chapman
    11 Aug 2014 | 4:35 pm
    And Why Every Marketer Needs Compelling Infographics You see them EVERYWHERE! Aren’t they great? I just love them, because I know that I’ll pick up key information in a memorable way – very quickly. And beyond that, there are many more reasons good marketing includes good infographics. In this post, we’ll discuss why you need them and how to make them. Heidi Grutter+, a social media blogger at, calls infographics “visual fast food for the brain”. She posted this one to communicate the compelling need for them: We actually remember only 20% of the text we read (maybe…
  • Sample Email Newsletter for Home-Based Business Sales by Lisa Chapman

    Lisa Chapman
    29 Jul 2014 | 1:26 pm
    Key Marketing Strategy to Sell Products In my previous post, “Sample Email Newsletter That Grabs Readers’ Attention”, we discussed an excellent example for small businesses, entrepreneurs and professionals who employ a content marketing strategy to attract website traffic. Today, we’ll look behind the curtain at a hugely successful home-based business email newsletter for independent entrepreneurs. I became aware of this particular newsletter (in the image below) because my Consultant sells beautifully branded gifts and totes for the company Thirty-One Gifts. Their primary marketing…
  • Sample Email Newsletter that Grabs Readers’ Attention by Lisa Chapman

    Lisa Chapman
    27 Jun 2014 | 6:09 am
    How to Increase Email Click-Through for Your Content Marketing Strategy In order to help stay on top of marketing trends, I subscribe to a few exceptional email newsletters in the content marketing arena. I just received this excellent newsletter (see below) from Simply Measured. For small businesses, entrepreneurs, solopreneurs and professionals who employ a content marketing strategy, it may be an example you’ll want to consider emulating. Here’s why: 1. The email subject line catches readers’ attention with a problem that’s common to the target audience. Makes them want to click…
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    OnQ Marketing » Blog

  • How To Improve Your eCommerce Website in 14 Easy Steps

    Quentin Aisbett
    1 Sep 2014 | 6:08 pm
    With so much competition at your customer’s fingertips, it’s important first and foremost that your eCommerce website provides a positive user experience. This should be an ongoing pursuit and one that I can’t completely cover in a blog post. But what I will share with you is 14 actionable tips to improve your eCommerce website […] How To Improve Your eCommerce Website in 14 Easy Steps is a post from: OnQ Marketing
  • How to Avoid Social Media ‘Experts’ and Other Self-Proclaimed Social Gurus

    Quentin Aisbett
    18 Aug 2014 | 9:39 pm
    Many SMEs have been stung in the past by SEO ‘professionals’’ promising hundreds of links to their website and a #1 Google ranking for a few hundred bucks. Google’s reputation is built on its ability to provide users what they are looking for quickly and easily, and anyone paying for dodgy links is swiftly penalised. […] How to Avoid Social Media ‘Experts’ and Other Self-Proclaimed Social Gurus is a post from: OnQ Marketing
  • Retail Communications

    Quentin Aisbett
    14 Aug 2014 | 5:10 pm
    Visit the website. Retail Communications is a post from: OnQ Marketing
  • 5 Tips to Generate Leads With Your Website

    Quentin Aisbett
    8 Aug 2014 | 6:00 pm
    No matter the size of your business, you need to leverage the power of your website to generate leads and convert them to sales. It’s not enough to create a website full of interesting content — you need to follow certain practices and procedures to encourage people to leave their email addresses, so that you […] 5 Tips to Generate Leads With Your Website is a post from: OnQ Marketing
  • Conversion Optimisation and Boosting Your Website’s Performance

    Quentin Aisbett
    15 Jul 2014 | 12:34 am
    ‘If you build it, they will come’, so the saying goes. But with more and more business being conducted online, you need to think about what visitors do on your site once they arrive. Are they doing what you want them to do? Conversion Optimisation is the practice of optimising your website to achieve your […] Conversion Optimisation and Boosting Your Website’s Performance is a post from: OnQ Marketing
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    Scholes Inbound Marketing Blog

  • How to Use RSS Emails to Boost Marketing Engagement and Customer Happiness

    27 Aug 2014 | 7:00 am
    Really Simple Syndication (RSS) has been around for quite a while and can still be used in creative ways as part of your overall content marketing strategy, to tailor content and improve marketing engagement.  In general, RSS feeds provide a way for us to easily keep up with our favorite blogs, news headlines and other website content. It allows us to choose what we want to see when we want to see it and get updates without having to constantly check our favorite blogs or sites for new content and updates.
  • Outbound Marketing is Alive and Kicking - with the Help of Inbound Marketing

    4 Aug 2014 | 8:30 am
    Inbound marketing is where we and other marketers have been putting our focus. We want to design an engaging and targeted experience for our customers and potential customers, striving to meet their needs so they will continually come back to us when they need our services or expertise. Inbound marketing is largely about creating content that appeals to your dream customer. As a method of sharing your "awesomeness" with the world, inbound marketing refers to your marketing efforts focused on attracting customers, interesting these customers, and getting these same customers to…
  • 7 Signs it is Time for Website Redesign

    12 Mar 2014 | 10:30 am
    For potential future customers that are new to your company, your website is likely the first time they'll interact with you and try to get to know what your business has to offer. Sometimes that first impression can make all the difference. So, what message is your website currently sending? For example: Does your site reflect your current branding and messaging strategy? Are you generating the leads your sales team needs to generate revenue? Are you leveraging your website to properly convert leads into customers? Is your website responsive and optimized for mobile viewing? Is your…
  • Don’t Be an Inbound Marketing One-trick Pony

    26 Feb 2014 | 10:00 am
    Inbound marketing is all about creating content that appeals to your dream customer. As a method of sharing your "awesomeness" with the world, inbound marketing refers to your marketing efforts focused on attracting customers, interesting these customers, and getting these same customers to sign-on, buy-in, convert and stay happy.  Inbound marketing focuses on targeting customers who are already interested in what you have to offer. This approach creates personalized content for your potential customers, reaching out to them on a channels where they already show interest, and…
  • Responsive Web Design vs Mobile Template

    6 Feb 2014 | 12:50 pm
    Responsive web design has emerged as an important consideration for any business that has a significant mobile Internet following. It's a website design and development approach and technique used to make your website content easy to consume and interact with equally on desktops and mobile devices.  Since the mobile Internet grows more popular every year, it's a good idea to start thinking about a responsive website design when it comes time to update or redo your website. Prioritizing Your Website Traffic Your website and marketing analytics should reveal the percentage of users…
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    Smedio - Business Ideas Worth Sharing

  • 5 Reasons Leveraging LinkedIn is a Smarter Business Move

    Serhat Pala
    14 Sep 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Leveraging LinkedIn for business growth is something lots of businesses are missing out on. Whether you are a freelancer looking for work, an agency looking for new business, a corporation looking to connect with existing customers or even a human resources manager looking for your next big hire; LinkedIn fills many different roles for a variety of users. Going from an online resume format that people created and forgot about just a handful of years ago, LinkedIn has been changing and is firmly on the social networking radar of every savvy marketer out…
  • How iPhone 6 Features Compare in Innovation to other iPhones

    Douglas Idugboe
    11 Sep 2014 | 1:36 pm
    Everybody’s looked forward to see the new iPhone 6, and now 6 Plus. What do you think was the most wanted feature? Better camera? Bigger screen? You’d be surprised. Customer surveys showed most people wished for improved battery life. As for entirely new features, sapphire glass tops the expectations list but missed the update list. Using latest customer surveys and comparing specs of previous iPhone models, FinanceOnline created an infographic that shows how much innovation there really was in each iPhone so far.  Also included is a detailed analysis of what features clients got from…
  • How to Adapt to the Changing Face of Marketing

    Douglas Idugboe
    2 Sep 2014 | 11:01 pm
    In the changing face of marketing, it’s fair to say that social media has turned the world of marketing upside down in the last couple of years. While the basic principles of marketing still apply, the face of marketing has changed beyond recognition. Some old marketing channels are no longer efficient and social media continues to present one marketing game changer after the other. As a business, how do you respond to the rapidly changing face of marketing? While traditional marketing was mostly one-way communication, social media has redefined marketing as an active dialogue between…
  • Should You Ever Use Royalty Free Content?

    Douglas Idugboe
    31 Aug 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Royalty free content is something most people are confused about. Should you ever use royalty free content? Everyone with an online presence wants and needs photos and video content to build their brand on their websites and social media. But, how do they get that content when they don’t have big budgets for advertising and marketing? They often turn to royalty free content. Images and videos are increasingly replacing text in the online world. Mobile technology such as tablets and smartphones means information is accessible almost instantly, 24/7,…
  • How to Make Your Company Culture a Social Media Marketing Tool

    Douglas Idugboe
    25 Aug 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Your company culture can become a social media marketing tool. Unfortunately, many companies don’t recognize this. Social media is probably the most influential communication opportunity in todays world. There really is truly nothing like it. Everyone is in it even though no one is leading it. Yet, no structure or enterprise or organization can ever equal the influence on both social and business cultures. Naturally, the corporate world was a little slow to adapt. Many businesses viewed social media as an hindrance to work, a personal activity…
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    Great B2B Marketing

  • How to Use B2B Marketing to Propel Rapid Sales Growth

    Christopher Ryan
    16 Sep 2014 | 10:35 am
    I just listened to an interesting podcast featuring my old colleague Heidi Melin. Heidi is CMO of Plex Systems and is a well-respected marketer. It was an interview-style podcast, hosted by Glenn Gow of Crimson Marketing. The topic of the podcast is How CMOs of High Growth Companies Can Achieve Rapid Scale. Naturally, as a former CMO of, and current service provider to, high-growth B2B companies, this subject is very important to me. Heidi made a number of good points, but two were especially valuable: The quantity of contacts in your database is not as important as the quality. You need to…
  • Do You Need to Recombobulate Your B2B Marketing?

    Christopher Ryan
    5 Sep 2014 | 10:05 am
    Bear with me a bit and I will explain the odd title of this post. I read an interesting tweet from Moira Geary, who gave herself the moniker of “Recombobulator.” While I had actually heard of this term previously, I was not sure of its exact meaning. Intrigued, I looked up the definition and found it was short and sweet: “The act of putting back into order; removing confusion.” While the word recombobulation word is not used all that often, the photo above shows one example. Here is Garrison Keillor’s description: “My heart was gladdened by an official-looking sign in the…
  • Commerce Interrupted – Four Barriers That Stop Your Prospects from Becoming Customers!

    Christopher Ryan
    25 Aug 2014 | 8:42 am
    There are three primary objectives of a marketing campaign: Find qualified prospects (potential buyers). Create desire within these prospects to purchase your product or service. Remove all barriers to the purchase process. Many B2B and B2C companies do a good job at the first two objectives. They know where to find prospects, or better yet, they help prospects find them, which is the essence of effective inbound (pull) marketing. They also know how to write clever promotional copy and create compelling offers. But no matter how well you do at the first two tasks, unless you remove every…
  • Five Great Ways to Drive Brand Engagement

    Christopher Ryan
    14 Aug 2014 | 10:51 am
    Every year, millions tune in to the PGA Championship, where golf’s finest duke it out on the green and golf enthusiasts cheer the winners and sometimes, even the heartbreaking losers. Last Sunday, Scotland’s Rory McIlroy won his second PGA championship and cemented his streak as the world’s number one golfer. As an occasional golfer who likes to watch others make the shots I can’t make – I usually catch the final round or the four majors.  McIlroy’s dominance at the PGA – even with Phil Mickelson’s final surge making him nervous – got me thinking about how sales…
  • Can We Please Tell the Truth in Our Marketing Communications?

    Christopher Ryan
    5 Aug 2014 | 10:58 am
    This post was inspired by a negative marketing event. I received a personalized letter in an official-looking envelope from a company called: ABC Shareholder Services (real name not used to protect the guilty). The letter claimed that since I was a holder of shares in a certain mutual fund, they needed to speak with me about a “very important matter.”  The letter claimed that this was not a solicitation and not a scam, but they urgently needed to speak with me about my account. Perhaps I am an optimist by nature; I made the call. The shareholder advisor on the other end told me how…
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    Aaker on Brands

  • Brand Lessons From John Deere's Century Old Content Marketing

    3 Sep 2014 | 12:00 am
    In 1894, John Deere launched The Furrow, a magazine designed to help farmers educated themselves about new technologies and become better businessmen. It was in keeping with the basic Deere mission of “improving farming” and responded to their customers’ need of technology and business education.Nearly 120 years, later The Furrow is still the magazine that farmers turn to learn about the issues, techniques, best practices and rural lifestyle. The prominence of John Deere equipment news and product placement, a fixture at the time of the magazine’s launch, is long gone. Recent issues…
  • "I Will" vs. "Just Do It": The Under Armour Success Story

    27 Aug 2014 | 12:00 am
    One of my favorite brands is Under Armour. It has taken on one of the best brands, Nike and has been remarkably successful in driving one of the fastest growing brands to over 2 billion dollars in sales.But it is a rare brand that can win with one home run idea; it nearly always takes a half dozen or more. Here are six brand elements Under Armour successfully uses:A higher purpose at its coreUnder Armour stands for relentlessly overcoming obstacles and becoming winners on the field. The brand essence revolves around being the underdog, being hungry, competing against the best – and winning.
  • What LeBron James Can Learn About Authenticity from Starbucks

    20 Aug 2014 | 12:00 am
    Authenticity and higher purpose are key brand characteristics that are often underappreciated. Authenticity represents the degree to which the brand is trustworthy, honest and genuine. It generates credibility and respect. A higher purpose suggests that the brand is looking beyond financial success to a more inspiring aspiration. When a brand has both, it will be blessed with energy, admiration and loyalty. When it has lost both, the battle to get them back becomes difficult and yet is critical to its future health. Let’s take a look at LeBron James and Starbucks to get a sense of what…
  • 5 Reasons "Ask Zappos" Is An Innovation That Works

    13 Aug 2014 | 12:00 am
    In my latest book, Aaker on Branding I have argued that the best way to connect with customers, especially in the digital world, is not to promote an offering or brand but rather to focus on the customer’s sweet spots. A customer sweet spot centers on something in which they are involved in and/or passionate about. The idea is to develop and be an active driver or partner in a program that resides in that sweet spot.“Ask Zappos,” a customer service tool that can help you track down any fashion item you might want even if Zappos doesn’t sell it, is such a program. Ask Zappos provides a…
  • Lessons from the Go-Gurt Growth Story

    6 Aug 2014 | 12:00 am
    In my latest book, Aaker on Branding, I assert that the only way to grow (with rare exceptions) is to innovate through creating “must haves” that define new subcategories and then controlling and actively managing those subcategories going forward.Yoplait’s Go-Gurt provides an exceptional case study to support this assertion. Go-Gurt was introduced in 1999 as a unique, snack-style yogurt for kids. It was a yogurt product delivered in a colorful nine-inch tube that was designed to deliver portability (like their advertising said, “Lose the spoon!”), appealing flavors (Berry Blue…
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    The Brainchild Group

  • Instagram Algorithm Update Aimed at Boosting User Activity

    Aaron Schoenberger
    12 Sep 2014 | 1:36 pm
    Since Instagram took the social media world by storm I've been researching the nifty social network to build a thorough understanding of its inner works, including the algorithm used to decide the order of content appearing under specific hashtags. Within the past 24-48 hours I've noticed a big change in Instagram's algorithm and I'm pretty sure I know why.
  • Disney Goes Drone-Crazy, Seeks Patents

    Aaron Schoenberger
    27 Aug 2014 | 1:41 pm
    Now that drone technology has soared to new heights and everyone from photographers to law enforcement agencies are implementing the nifty devices, it should come as no surprise to hear that Disney is looking to use drones to make their theme parks even more amazing and memorable.
  • The Correlation Between Instagram Activity & Fame

    Aaron Schoenberger
    18 Aug 2014 | 8:17 pm
    Unless you're a celebrity or the Most Interesting Man in the World, odds are you have to work to build Instagram fame. And since Instagram delivers an engagement rate that's over 50 times better than other popular social networks, it's going to be a key marketing medium for years to come.
  • Social Media as a Sales Tool: No Bueno

    Aaron Schoenberger
    18 Jul 2014 | 2:14 pm
    If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that's not the case.
  • Forbes Sells Majority Stake to Accelerate Growth

    Aaron Schoenberger
    18 Jul 2014 | 1:56 pm
    In a move that not even my telephone psychic could have predicted, Forbes has decided to sell a majority stake in Forbes Media to a group of international investors with the goal of accelerating growth and becoming a global leader.
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    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • 3 Email Marketing Debates Even Top Marketers Can’t Agree On

    Sydni Craig-Hart
    10 Sep 2014 | 3:13 am
    Getting a straight answer when it comes to email marketing can feel like to trying to solicit tax advice from a four year-old. How the heck are you supposed to know who's wrong, who's right, what works, and what doesn't when it comes to your email marketing? If you take a quick look online, you'll quickly stumble upon expert debates on the topic. One marketing guru swears by long emails packed with information, while another insists upon "short and sweet" emails to increase conversions. Still other marketing experts debate about media - whether or not to include photos and videos in your…
  • Why does Hosting Live Events Boost Engagement and Influence?

    Wil Hart
    9 Sep 2014 | 4:15 am
    Engagement Matters Episode 35: How do you feel when you attend a live event hosted by one of your mentors? Aren't you thrilled to see them in person and to watch them solve problems right before you? You can be that mentor by hosting your own live events. Doing so deepens your engagement and influence with the audience that you serve. Join us live: The post Why does Hosting Live Events Boost Engagement and Influence? appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • Unlocking the Secrets of Your Email Stats

    Sydni Craig-Hart
    3 Sep 2014 | 11:14 am
    You craft an awesome email blast. Your subject line couldn’t be better. You click send. And then you check your email stats. With all of those numbers and percentages, where should you even begin? If you log in to the back end of your email program, whether it’s Aweber or Constant Contact or Infusionsoft, you’re faced with a variety of different numbers and statistics. When selecting your most recently-sent email blast, you’ll be able to see your • Open rates • Bounces • Clicks • Opt-out’s • Complaints Once you have this information, what are you supposed to do with it?
  • Anatomy of an Email: How to Craft Emails that Get Opened and Clicked

    Sydni Craig-Hart
    27 Aug 2014 | 4:00 am
    Why do some of your emails get high open rates, while others sit in people’s inboxes collecting dust? If your open rates and click-through rates are inconsistent, it could be because you’re not following a strategic email blueprint. This post will outline the specific elements that should be included each and every time you email your list. The more consistent you are in including these items, the more consistent your open rates will be!     Email Body Write the body of your email first. Once you know what your email is going to be about, you can create a strong subject line, headline,…
  • Stay Engaged with Your Target Market Through Blogging

    Wil Hart
    26 Aug 2014 | 8:29 am
    Engagement Matters Episode 34: As you read the summary of this blog post, you are connected with the Smart Simple Marketing brand. Unleash the power of your story and your expertise through the written word. You do not have to be a novelist nor a journalist in order to share valuable information with the people that you are meant to serve. When blogging, you can focus on the problems that your customers and clients face, how your company solves those problems and the BIG benefits that they receive from working with you. See, it's easy peasy! The post Stay Engaged with Your Target Market…
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  • The importance of trust in productive marketer / agency relationships

    Darren Woolley
    16 Sep 2014 | 3:28 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation With all the reports coming out of the Cannes Lion Awards earlier this year, you would not be alone in thinking it was a Hollywood Film and Music Festival with appearances by Kanye West, Sarah Jessica Parker, Jared Leto, Jeffery Kratzenberg, instead of an advertising festival of…
  • Global agency benchmarking and negotiation – Case study

    Darren Woolley
    15 Sep 2014 | 4:38 pm
    Client Category – Global Travel – Agency Remuneration Benchmarking Challenging Problem: This global travel client was in the process of moving from a global strategy, executed independently in each of their markets, to a more centralised strategy and creative execution to be marginally adapted and implemented in each market. The issue was that the predicted economies of scale were not being identified. Creative Solution: TrinityP3 used the proposed scope of work for creative, digital and media across the 24 markets to calculate the required benchmark level of resources and the associated…
  • How to tell if your digital agency is buying fake followers (or using other sneaky tricks)

    Mike Morgan
    14 Sep 2014 | 3:07 pm
    This post is by Mike Morgan, Founder and Director of High Profile Enterprises and Content Director for TrinityP3. Mike has been collaborating with TrinityP3 on a Content Marketing, SEO and Social Media strategy since early 2011.  Technology has made marketing very targeted and very measurable. Now you know exactly how well your various digital campaigns are tracking with up to the minute reports on social media growth, website traffic and views of your ads/videos on YouTube. Or do you? In this post I am going to “out” a few of the more sneaky tricks your agency might be using…
  • 10 ways to bridge the marketing procurement gap

    Stephan Argent
    11 Sep 2014 | 3:41 pm
    This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I’m increasingly asked to work with procurement when undertaking an agency search – either to work on the search itself, or to work with them through the negotiation or contract development process. And while relationships between marketing and procurement vary between organisations, there are some consistent themes that are worth addressing. In my experience, the primary issue many organisations still have difficulty coming to…
  • Automotive sport sponsorship assessment – Case study

    Anton Buchner
    10 Sep 2014 | 3:42 pm
    Client Category: – Automotive – Sport Sponsorship Challenging Problem: The client was re-negotiating a major National sport sponsorship and was seeking an independent, industry-based assessment of the package, partnership extension and overall value. Creative Solution: TrinityP3 examined the elements and detail of the proposal on 4 levels: 1. Business alignment. How strongly the sponsorship aligned to the client’s business objectives 2. Quantifiable results. Would the sponsorship deliver on what it was promising and how quantifiable was the spend. 3. Cost / value equation. What…
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    Circle Research

  • Does Big Data mean market research is dead?

    Andrew Dalglish
    11 Sep 2014 | 1:53 am
    When Big Data finally becomes a reality, does that mean market research will become surplus to requirements?  Will surveys, focus groups and interviews become relics of a bygone age? Some would say so. They argue that we already have the answers to most questions at our fingertips.  They’re sitting in our servers and on the web.  All we need to do is mine the data to reveal the insight.  That being the case, why bother asking customers themselves, especially as what people say they do, doesn’t always match what they actually do? They’ve got a point.  There’s no doubt that Big…
  • Insights from the B2B Barometer

    Beth Pearson
    14 Jul 2014 | 11:37 am
    The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers.  Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study.  I’d like to share a few of the study’s key findings here. The B2B Barometer is published by Circle Research, the BMC and the IDM.  The full report can be downloaded free-of-charge here. B2B marketing budgets at an all-time high The latest wave of the B2B Barometer suggests that the money trees are blossoming in the land…
  • Finding the brand positioning sweet spot

    Beth Pearson
    30 Jun 2014 | 10:49 am
    Managing a B2B brand isn’t easy.  In a recent survey of 100 senior B2B marketers conducted for the B2B Leaders Forum by Circle Research, they named three major challenges: Resources:  Brand building is a lower priority than activity which directly builds revenue in the short-term Delivery:  Although the brand positioning may be clear, those on the front-line with day-to-day customer contact don’t always live the brand values Positioning:  Many struggle even to articulate what their brand stands for as they find it tough to identify a positioning which appeals to all segments, is…
  • Time to get with the programmatic

    Andrew Dalglish
    12 Jun 2014 | 9:22 am
    Here’s my attempt at a bit of Derren Brown-esque trickery. If you’re a B2B marketer, annual planning is on your mind.  Events, email and content feature heavily.  Two fifths of your budget is allocated to digital channels.  How did I do? If I got close to the truth, it’s not clairvoyance but just educated guesswork.  In particular the B2B Barometer suggests that, on average, B2B marketers spend 39% of their budget on digital. Now, let me try again.  If online advertising is in your marketing plan, it’s not programmatic (i.e. automated buying of ad space in real-time based on…
  • It’s official – in B2B, content is king

    Andrew Dalglish
    27 May 2014 | 7:23 am
    It’s official.  Content is king. The latest B2B Marketing Benchmark report  produced in association with Circle Research reveals that 71% of B2B marketers consider content marketing to be a critical activity.  Last year less than half (43%) held this opinion. Content marketing in some shape or form now consumes 40% of the average B2B marketing department’s time.  Highest on the ‘to do’ list are three heavily used content formats: blog posts (61% use), case studies (45%) and white papers (44%).  Infographics look set to soon join this top tier.  In 2013 16% used infographics, but…
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    Inbound Unwound - Marketing Insights

  • The Role Of ‘Real-Time’ In The Digital Business Marketplace

    17 Sep 2014 | 5:03 am
    The digital business marketplace is constantly being shifted, molded and tweaked with ferocity; dealing with an ever-increasing pace of change is one of the biggest challenges businesses face.
  • Emotion-Enticing, Conversion-Sparking Landing Pages

    16 Sep 2014 | 5:02 am
    You need to dedicate time and effort to your landing pages, because they're worth it. Landing pages are your ultimate conversion hotspot – it's the place where your anonymous visitors transform into valuable prospects. If you affect your users' emotions in the right way, you impact their behavior. Emotion is tied to action – and of course, as a marketer, you want that action to be a conversion on your landing page. Here are a few things to keep in mind when trying to trigger an emotional response in your audience and making them convert. Understand your audience's emotional needs.
  • Content Marketing: Use Influencers To Exponentially Increase Visitors And Leads

    15 Sep 2014 | 6:00 am
    How do we get our blog articles to be on the first page of search engines? That is the goal, right? What’s the point of doing blog after blog if they don’t rank, don’t drive visitors and don’t convert visitors into leads? We’ve been pitching client content to key website properties as part of our engagement, but we recently adjusted that strategy to include what we call influencers. Those influencers, if used properly, help your blog articles rank higher, rank more quickly and deliver better results. Here’s how you do it.
  • 6 Tips For Creating Emotionally Charged, High-Quality Content

    12 Sep 2014 | 5:00 am
    Humans are emotional creatures with a thirst for knowledge, and quality content should appeal to both of these aspects. When you're developing a content marketing strategy, it's important that you think intently about who your audience is and how to play on their emotions without sacrificing the value of your posts. Here are six essentials to help you get started.
  • Think Like A Publisher To Win At Content Marketing

    11 Sep 2014 | 6:00 am
    I'm just back from Content Marketing World, and much of what I've heard has resonated with a lot of what we’ve been saying for the past year or so. You won’t be effective in executing content marketing if you don't have a strategy behind you, and you need a process for creating all the content that's required to drive results.
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    Shopper 360

  • The Media Insights & Engagement Conference Brochure Now Available

    17 Sep 2014 | 1:00 am
    “This conference hit the rare trifecta of top quality attendees, inspiring speakers and great organization. Looking forward to the 2015 event.” – Tom Ziangas, SVP Research, AMC Networks Tom’s not the only one looking forward to the 2015 event, we’re excited to be able to present you with your first look at The Media Insights & Engagement Conference brochure. Download the agenda now: The Media Insights & Engagement Conference is the industry’s must attend event for next generation research & engagement strategies helping you overcome…
  • Global shopping stats: Trends in Germany, Italy, Spain & More

    16 Sep 2014 | 12:53 am
    PeopleShop is a 2013 Leo Burnett Group study that illuminates how people shop differently around the world. This global research study explores the attitudes, behaviors and habits of more than 13,500 shoppers in seven different North American and European market segments including Canada, France, Germany, Italy, Spain, the United States and U.S. Hispanics.  PeopleShop from Leo Burnett Related articles Connecting in China Advertisers Must Pay Attention to Hispanic Consumers as Rising Trendsetters in 2013 Online shoppers don’t like registering or signing up first – PayPal survey…
  • 2014-15 Food Trends: Pass the Guava, Mango, and Chorizo Por Favor

    15 Sep 2014 | 11:06 pm
    While the country excitedly shops for Pumpkin laced and themed products this fall,  we look back at the McCormicks’ global team of  chefs, culinary professionals, trend trackers and food technologists forecast of 5 powerful trends that demonstrate a growing craving for more diverse and global flavors and how they’re doing. You may recall how the “success of the Starbucks lattes prompted a flood of pumpkin-flavored fare, including Pinnacle brand pumpkin-pie vodka from Beam Suntory Inc. and pumpkin-spice Jell-O from Kraft Foods Group Inc. McDonald’s began selling its…
  • This Week In Shopper Insights: 9/8/14 – 9/12/14

    Ryan Polachi
    12 Sep 2014 | 9:17 am
    This is a selfmade image from the english wikipedia. The photographer has uploaded it as GFDL (Photo credit: Wikipedia) Coborn’s Inc. to add 24 hour superstore where you can buy alcohol, wash your car and do grocery shopping all at once Tips for relevance in physical stores during a digital age Talbots is replacing their merchandising and inventory management systems National Mango Board (yes that’s a real thing) finds insights on consumer behavior through their research. 79% of shoppers reported that instant gratification is the reason they shop in-store vs. online. P & G…
  • Visa Canada Shares How to Improve Consumer Understanding with Strategic Insights

    11 Sep 2014 | 1:00 am
    “All insights are strategic; however it’s their application to a specific opportunity that makes them meaningful and impactful.” That’s according to Derek Colfer, Head of Mobile Innovation, Visa Canada, and featured speaker at Consumer Insights Canada. Every product that Visa Canada develops is created by looking through the lens of the consumer, a shining example of using insights for smarter decision making – the key theme of our event this September. Consumer Insights Canada September 29-October 1, 2014 The Ritz Carlton Toronto, Ontario Canada In his session,…
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    Internet Moguls Official Blog: #1 Digital Marketing Company

  • Online Marketing for Hotels: A Must Read for Hotel Marketers

    Internet Moguls
    16 Sep 2014 | 4:18 am
    Online marketing for hotels, a concept that has been catching on for a long time, can be defined as a strategy that focuses on the Internet as the central point. Everything these days is anyway online, be it socializing, booking or reviewing. Gone are the days of ads in yellow pages, newspapers and hoardings! Most of the current generation goes online these days to find out information about a destination and a place to stay there. And if you are not visible online, then none of that business will be coming your way. That is not a very desirable situation, for anybody in the hospitality…
  • Where religion is one: Digitalism

    Internet Moguls
    28 Jun 2013 | 10:32 pm
    Wed Design CompanyWith a major shift in technological advancements, online marketing has become one of the essential ingredients in promoting one’s business. Counted amongst the top digital marketing companies, Internet Moguls has successfully carved a niche for itself after years of excellence in the field. It has decades of experience in formulating unique marketing strategies and is known for delivering outstanding productivity. Whether you want to get an interface designed for your business or are in search of professionals who can give a significant uplift to your business in virtual…
  • Online Hotel Marketing: Partner with Internet Moguls

    Internet Moguls
    25 Jun 2013 | 5:26 am
    Are you in the hospitality industry and are looking for a way to market your property online? Then keep your fears aside and don’t get intimidated by the online hotel marketing processes as we, Internet Moguls provide and better still arm you with fresh ideas and well-structured and carefully planned strategies. Hotel Marketing SolutionsWhether you are the owner of a small budget hotel or are part of an international hospitality group, our services include all the aspects of the digital space such as Web Design & Development, Mobile Websites, Search Engine Optimization, Online…
  • Hotel Marketing: Delivering Optimized Result

    Internet Moguls
    10 Jun 2013 | 12:15 am
    With an immense boost in tourism worldwide, tour operator and hotel partners have become interested in maintaining strong links with tourist boards, conference organizers, airlines and ancillary service providers. The growing competitive industry drives the need of an effective hotel marketing strategy to generate guest bookings. Online marketing strategy includes an attractive website to promote hotel and its services. It is important that the marketing strategy gives right exposure at the right time to the visitor. The marketing opportunities are coupled with latest industry intelligence…
  • Hotel SEO for Search Engine Performance and Revenue Growth

    Internet Moguls
    5 May 2013 | 10:31 pm
    Internet Moguls is among the best online optimization service provider with a proven track record. The clients are provided with tools to research their current ranking for their website placement as well as keyword indexing. This allows view the website on the first pages of search engines like Google, Bing and Yahoo. The increasing number of searches for hotels online has made hotel SEO an essential marketing technique. A good hotel strategy is what one looks for due to the growing number of online hotel bookings. Though price, navigation and functionality are some of the factors that…
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    DMR - Digital Marketing Ramblings

  • How Many Mobile Users do the Top US Social Networks Have?

    Craig Smith
    17 Sep 2014 | 4:08 am
    Over the past few years, a major goal (next to profitability) of most social networks has been to figure out mobile. Everyone knows mobile media consumption has been growing exponentially year over year, but marketing your digital product to mobile users is significantly different than how you build desktop adoption. Many of the major networks have figured things out by now and mobile usage of their apps has exploded. Here is a little subset of my individual stat posts that focuses on just how many mobile users each of these networks have. Read more → Get stats and facts for over 500…
  • Can Google’s Latest Purchase Save Google Plus?

    Rob Sutter
    16 Sep 2014 | 5:12 pm
    For those who are social media savvy, it goes without saying that Google Plus has struggled. In comparison to some of the biggest social networks, with Facebook being something of a model example, it seemed as though Google's own channel has not secured the scope of audience it desired. However, the company still sees value in the brand. The best way that this can be illustrated, in recent memory, is through its purchase of Polar. Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most comprehensive…
  • Just How Bad is Your Mobile Phone Addiction for Your Health? (Infographic)

    Craig Smith
    16 Sep 2014 | 4:16 am
    For many of us, our mobile phones have become an indispensable part of our daily routines. Often, our phones are the first thing we look at when we wake up, the last thing we look at before we go to sleep and our top go-to for entertainment whenever there we encounter the briefest of downtime during the course of the day. They are the ideal device for entertainment and productivity on the run, and it is amazing just how much we rely on a device that most of us didn't think we needed 15 years ago. Try leaving your phone at home when you go out and see how you feel. More than likely, you'll…
  • How Often Should You be Posting on Social Media?

    Emma Pauw
    15 Sep 2014 | 3:34 am
    Following our recent post on the best times to post on social media, and being that this is a question we get frequently asked, we thought we would shed some light on the complex world of social media posting. With all the different sites and different word counts, knowing how often to post your content online can be tricky. There is a fine line between appearing spammy and un-engaging and positioning yourself as a helpful expert in your field. Each platform has different ‘rules’ when it comes to the frequency of posts, and these have been developed and evolved by those who use the…
  • What are People REALLY Doing When You are on a Conference Call With Them? (Infographic)

    Craig Smith
    10 Sep 2014 | 4:22 am
    Have you ever sat on a conference call and wondered what exactly the other participants are doing when their phone is muted? Occasionally, you will have that call where someone on the other end is clearly not paying attention and awkward silence follows a direct question to them. What were they doing instead of paying attention to the conversation? The answer may or may not surprise you, depending on your level of cynicism (or realism). Clearly, with the explosion of mobile phone usage in and out of the workplace and the "always-connected" workforce, the opportunity for distracted conference…
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    Blog - Digital Jungle

  • How to optimize your site for Baidu

    15 Sep 2014 | 1:14 am
    Google is dead long live Baidu! Pretty provocative words I know and not strictly true, however in China this is very true, I won’t go into the reasons why Google didn’t make it that’s pretty well documented elsewhere. To get…
  • Baidu "Ice Bucket” Algorithm Update!

    3 Sep 2014 | 6:46 pm
    Baidu announced via their Wiki page on the 22nd of August that they have released a new Algorithm which they have named ‘Ice Bucket’, which would affect Mobile Search. This refresh of the Algorithm would be phase 1 which means…
  • What you should do for Penguin 3.0

    25 Aug 2014 | 11:04 pm
    Recently, there has been a lot of people online speculating about the Penguin Update 3.0. It has been more than 10 months since the last Penguin algorithm change was released, and now it seems like it’s on the horizon. The question is,…
  • Content marketing in China: Your Questions Answered

    13 Aug 2014 | 7:56 pm
    Branded content is a relatively new form of advertising. Brands create targeted content so they can attract consumers to their website. This approach entails a mix of entertainment and advertising that provides a unique identity to a brand. Unlike the…
  • How to put Your Social Media Into the Fast Lane

    7 Aug 2014 | 6:34 pm
    In the early naughties China had 4 million cars for 1.3 billion Chinese people. Fourteen years on and China has become the world’s largest automobile market. Chinese people love cars, be it talking about cars or showing off their cars.…
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    New Media and Marketing

  • Marketing will always be marketing

    16 Sep 2014 | 6:16 am
    If you read enough content on the web you’re likely to believe that marketing has changed a lot and for some products that may be true but for a lot of others it’s still inform and convert. If I see a new flavor of ice cream that I want I’m not going to go online to “research” the product; just make sure it’s in my market when I go shopping and remind me via great placement and POP displays.  However, if I’me interested in a new computer or car I’m going to do a lot of research online to see what others have to say before I consider your…
  • Social media still difficult for marketers to quantify ROI

    10 Sep 2014 | 5:12 am
    Social media is taking up a bigger portion of marketing budgets, but few companies said they have been able to quantitatively measure its impact.   Despite the increasing investment in social media, it’s still difficult for marketers to quantify their return on investment. Only 15% of marketers in the study said they can show the impact of social media on their businesses using quantitative approaches, while 40% of marketers can only demonstrate the impact qualitatively. Nearly half of marketers said they haven’t been able to demonstrate the impact of social media spending on their…
  • The digital divide in the marketing department

    8 Sep 2014 | 12:25 am
    It is abundantly clear that there is a massive “digital divide” between consumers engaging in real-time across channels, versus the digital marketing industry that is still largely siloed and not executing in real-time. It appears that this digital divide is due, in large part, to two key challenges observed in this research, namely:  Overwhelming Complexity and Lack of Unified Measurement. • Overwhelming Complexity: The digital divide results from the overwhelming complexity experienced by all groups — the currently fragmented digital marketing landscape adds undue complexity and…
  • Advertising is NOT dead

    4 Sep 2014 | 10:55 am
    OK, I’m a new media person and love digital marketing, but let’s make one thing clear “traditional advertising is not dead”.  While more brands are shifting dollars to digital they may be making a huge mistake as consumers just don’t have time to go to every website that strikes their interest. Last Spring I consulted with a gourmet ice cream company that wanted to announce some new flavors to gain awareness and sell through.  When I joined the marketing team they had spent most of their budget online via targeted ads and social media.  After 6 weeks,…
  • Social media’s value in consumer insights

    3 Sep 2014 | 1:25 am
    More and more companies are adding people with titles like “Manager of consumer insights” or “customer insights specialist”.  However too many of these positions are nothing more than a renaming of market research people and departments that still rely on old market research methodology to gain insights from consumers who, by the time the insights are analyzed and acted on, have moved on to competitors products.  Consumer  insights people have to be able to two things very well identify key insights but more importantly ensure the organization acts on those insights…
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    Tom Lindstrom Marketing Insights

  • Benefits of quality Website design Edmonton

    4 Sep 2014 | 2:16 pm
    Most of us recognize that quality website design is an extremely valuable investment for any business, but not many really appreciate the true benefits of engaging a professional Website design...
  • Why Do You Need an Edmonton SEO Campaign?

    4 Sep 2014 | 2:07 pm
    Search Engine Optimization is a whole set of strategies or processes which gives a boost to the chances of your website being discovered by the search engines and thereby getting you more better and...
  • What Edmonton SEO Services Can Do For Your Online Business

    4 Sep 2014 | 2:02 pm
    Probably, you now have a website and are keen on getting everything running in the online business. Remember that the website will only become useful and profitable if it will be located by the...
  • Links for 2010-09-16 [Digg]

    17 Sep 2010 | 12:00 am
    How To Sell eBooks Online Fast You can sell ebooks online fast if you know a few simple tips and tricks.First of all, if you are looking to sell ebooks online fast you need to have an ebook that people are actually willing to buy, something that gives a solution to their problem.
  • Links for 2010-08-02 [Digg]

    3 Aug 2010 | 12:00 am
    Top 7 Successful Marketing Tips For A Brand New Blog Successful marketing tips are things you need to do in order to get your own blog of the ground and after that marketing it on the Internet to get traffic to it and eventually earning an income from it.There are many different ways you can go about this, here is how I do it. (I probably forget about...
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  • Tips to get fast relief when working is a “pain in the neck”

    16 Sep 2014 | 2:00 am
    Is going to work making you sick? Repetitive stress injuries (RSIs) are conditions caused by placing too much stress on … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • What do PR professionals do anyway?

    10 Sep 2014 | 4:18 pm
    Many think public relations has become “a spin doctor” in may folks minds. PR professionals don’t write ads, write stories … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How to destress in today’s fast paced world

    3 Sep 2014 | 4:06 pm
    We can relate to running from one commitment to another all day long. This is having you feel on empty … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 3 Tips to destress in today’s fast paced world

    3 Sep 2014 | 4:06 pm
    We can relate to running from one commitment to another all day long. This is having you feel on empty … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Give us a shout what you want to learn about…

    2 Sep 2014 | 2:18 pm
      We would love to know more about topics you are most interested to learning more about.       … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Mark Di Somma: The Upheavals Blog

  • From CMO to CEO: the next era of brand leadership?

    Mark Di Somma
    14 Sep 2014 | 2:18 pm
    By Mark Di Somma, Brad VanAuken and Derrick Daye Chief Marketing Officers (CMOs) haven’t had it this good for some time. As Jack Trout observed the average tenure not so long ago stood at less than two years. Now it’s close to double that. The reasons why things got so bad, according to Trout, could be attributed to both internal and external forces. Internally, politics and competing functions combined to make it tough to get and keep the resources that CMOs needed to do an effective job. Externally, prima donna agencies with a hotline to the CEO also caused problems. Not helped, he…
  • Brand campaign lessons from the Ice Bucket Challenge

    10 Sep 2014 | 9:04 pm
    By Mark Di Somma The “Ice Bucket Challenge”, the viral awareness campaign to raise money for ALS, has swept the world in the past month or so, raising over $100 million for a cause that was previously under-profiled, and flooding social media, so to speak, with videos of people from all walks of life pouring ice-cold water over themselves. More than 3 million people have taken part in the Challenge to date and the amount raised is more than 35 times what the ALS Association raised during the same time period last year. In any sector that’s an extraordinary feat. So why has this campaign…
  • Measuring purpose. The next key business imperative

    Mark Di Somma
    8 Sep 2014 | 1:55 pm
    By Mark Di Somma and Hilton Barbour In the first article in this series on purpose, we looked at the nature of purpose and espoused the view that purpose has two facets: functional (where it describes what the company must get done); and intentional (where it articulates what the company would like to see change in the wider world.) In this article, we look at how purpose and its impacts might be quantified and the benefits that a measurement system might bring. We’re a species of builders. Building has ensured our survival since the beginning of time. And whether you’re building a home…
  • Let’s sack “dumb” HR

    Mark Di Somma
    3 Sep 2014 | 1:42 pm
    By Mark Di Somma For all the talk of the need for talent and the huge dependence on human capability to compete effectively, HR for the most part is still a dumb industry. It’s dumb not because the people responsible for it are dumb but because the processes of control and conform that worked so neatly in the factory age are still in effect. And they are dumb. They’re dumb because they continue to treat people in ways that are out of sync with what is really required. The old joke that HR stands for Hiring (Filing) and Redundancy remains sadly all too true all too often. That’s because…
  • Rethinking brand reach in a watching world

    31 Aug 2014 | 2:40 pm
    By Mark Di Somma We need to move on. That’s my take-out from a piece by Tara Walpert Levy – spotted and brought to my attention by the ever-observant Jeremy Dean. We need to move on from a mind-set based on reach and drop-off, and replace it with one centred on engagement and accumulation. “Historically, our media plans have focused more on exposure and broadcasting than engagement and response …,” writes Levy. “We focused on reaching as large an audience as we could and hoped or planned that of that 100%, we would eventually whittle down to the, call it 5%, of people who actually…
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    Sales Prospecting Perspectives

  • My 4-Step Process to Marketing Research for Content Creation

    Allison Tetreault
    16 Sep 2014 | 6:30 am
    If you’re a content marketer, you know how important it is to produce interesting and relevant content. If you’re a content marketer for the B2B space, you know how important it is to produce content that’s also fact-driven and referral-worthy. Many of the potentials buyers we’re writing for don’t want to read fluff; they want clear initiatives and numbers in a format that’s easy to share. This is especially true for Directors of Sales and CIOs; they see numbers every day, and they are used to these numbers telling the truth. That’s why B2B content with statistics in headlines…
  • How to Balance 3 Teleprospecting Techniques To Manage Your Lists

    Maureen Wall
    15 Sep 2014 | 6:30 am
    In the world of teleprospecting, many thought leaders are debating the efficacy of new and old techniques. With more and more sales leaders implementing new strategies, it's important for inside sales rep to keep up with the trends. However, don't feel you have to choose one technique and stick to it. Instead, learn to balance your techniques and manage your lists. Social selling is time-consuming, and it cuts out the ability to speak to prospects for a lengthy amount of time about their pains and needs, but it could lead to stronger opportunities. You may find that your team has more…
  • 3 Tips for Nurturing Prospects in Inside Sales

    Megan Toohey
    11 Sep 2014 | 6:30 am
    Sales Prospecting Perspectives is pleased to bring you a post from Taylor Lacey, a Business Development Representative at AG Salesworks. What do you picture when you hear the word "nurture?" Many people may think of a plant "nurtured" to full health. In inside sales, potential customers can also be nurtured. If they aren't a good fit now, does that mean they will always be unqualified for your product or service? Or can they slowly become a lead by means of a strong lead nurturing campaign?  We’ve all seen the contact who doesn’t quite fit the qualifying criteria and…
  • 15 Sales Hacks You Should Know From Past Sales Hacker Events

    Megan Toohey
    10 Sep 2014 | 6:30 am
    Sales Prospecting Perspectives is pleased to bring you a guest post from Max Altschuler, Founder and CEO of Sales Hacker Media.  With the Sales Hacker Conference in Boston only a few days away, let's look back on past sales hacks revealed at recent Sales Hacker Conferences. This year's Sales Hacker Conference will be on Sept. 15 at 9 a.m. in the hub of the universe, Boston. More details here.  Hack #1: “Become a Hero Maker” - Farlan Dowell - VP of Sales at Upsight @farlandowell Remember to keep your champion first in your mind when dealing with corporate buyers. Your…
  • Are You Getting the Most Out of Your "Comfortable" Inside Sales Reps?

    Craig Ferrara
    9 Sep 2014 | 6:30 am
    I've always prided myself on creating the best culture I possibly can for my inside sales team. The last thing I want is for people to trudge into the office on Monday morning with a look of dread in their eyes, feeling like they have a full week of misery ahead of them. Keeping a good company culture is also partially selfish for me, because I don't want to spend 40 hours a week with miserable people who drain the life out of me.  I think the CEO of LinkedIn, Jeff Weiner, summed it up beautifully in this Venn diagram he posted a few weeks back on "The Three Qualities of People I Most…
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    Zach Heller Marketing Blog - Zach Heller Marketing

  • If You Only Do One Thing – Part 8

    Zach Heller
    15 Sep 2014 | 7:01 am
    Welcome to the latest installment of our new weekly blog series, If You Only Do One Thing. Every Monday, we will discuss one thing that you can start doing today to improve your marketing performance.With so much advice floating around from so many different sources, it can be tough for marketers and small business owners to know where to focus. This series aims to help you out. Last week’s thing was Attend a Tradeshow.Today’s Thing = Promote Special OffersConsumers in most industries are price conscious. This means that you can get their attention with special offers.Pricing is a key…
  • “I” of the Consumer Week in Review

    Zach Heller
    13 Sep 2014 | 7:36 am
    Summer is over. Back to school season is even over. For most marketers, the time has come to prepare for the holiday season. Have you thought about your holiday marketing yet? Do you have a plan to break through the noise and offer something that your customers will find useful? Have you decided that you’re going to sit out the holiday season and let your competition beat each other up? Whatever you’re going to do, the time has come to decide.Here is a look at last week’s posts:If You Only Do One Thing – Part 7When to Break the Rules in MarketingWhen Less is More in MarketingHappy…
  • When Less is More in Marketing

    Zach Heller
    11 Sep 2014 | 10:00 am
    Almost always. Less is almost always more when it comes to marketing. But here are three big areas:CopyPeople don’t read. That statement is more true today than ever before. And whether you’re creating a webpage, print ad, or direct mail piece, it’s the first thing you should tell yourself when you start to write your copy. Keep it short and impactful. Use active language and stress only those points that are most important.FocusI’m talking here about your focus. As a marketer or marketing team, there comes a point when you spread yourselves so thin that you underperform in all areas.
  • When to Break the Rules in Marketing

    Zach Heller
    10 Sep 2014 | 7:55 am
    I write all the time on this blog about the “rules” of marketing. What these are are best practices, the things that have worked for people in the past. But they are not gospel. Because as much as some pundits would like to think otherwise, there is no one size fits all approach to marketing.So how do you know when to follow the rules, and when to break them?Here is a quick guide:When you test your way out of them. If you’re just starting out in a specific area, it’s best to find out what the best practices are. It should be viewed as a starting point. But you should always run tests…
  • If You Only Do One Thing – Part 7

    Zach Heller
    8 Sep 2014 | 6:25 am
    Welcome to the latest installment of our new weekly blog series, If You Only Do One Thing. Every Monday, we will discuss one thing that you can start doing today to improve your marketing performance.With so much advice floating around from so many different sources, it can be tough for marketers and small business owners to know where to focus. This series aims to help you out. Last week’s thing was Survey Your Customers.Today’s Thing = Attend a TradeshowAttending a tradeshow does not necessarily mean marketing in a lot of people’s minds. It fits into the category of networking or…
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    The Bullet | Branding Blog

  • The World’s True Local Brand

    Peter Gan
    10 Sep 2014 | 8:18 am
    You’re familiar with this brand since a child because your parents introduced them to you on the first day of school. You’ve worn them throughout your entire primary education years, be it black or white, laced or without. Like it or not, you have a relationship with this brand. Because of that, it was your number one choice when it’s time for you to make the choice for your children’s first pair of school shoes. That’s right, we’re talking about Bata. Believe it or not, Bata Shoes did not originate from Malaysia; the now multinational shoe brand was founded by Tomáš Baťa and…
  • 4 Things Your Brand Can Learn From Tinder

    Peter Gan
    3 Sep 2014 | 6:30 am
    Our present lives at the moment have become so streamlined, it’s borderline ridiculous on how efficiently we live. From food delivery to our doorsteps, Amazon drone dispatch to our love lives; we have systematically overcome downtime and flung ourselves straight into the future. In regards to app-based love, nothing displays speed and proficiency like Tinder does. If you are unfamiliar with Tinder, it’s a dating application that uses your smartphones GPS coordinates to find other keen Tinder singles in a 150km radius. Unlike its OkCupid and counterparts, Tinder doesn’t use…
  • Keluarga Malaysia

    Peter Gan
    27 Aug 2014 | 6:35 am
    It was 57 years ago that the resounding words of ‘Merdeka’ first echoed through the halls of Stadium Merdeka and the hearts of our people. As the day that marks our country as an independent, sovereign nation, it is no surprise that the buzz on ground is the liveliest this time of year. The advertising industry is also abuzz with excitement and patriotism as we await the plethora of Merdeka themed ads that will never fail to jerk a tear or two during this season. And boy have they not disappointed. The advertising industry is a competitive one – it is a literal battle of the wits to…
  • A Bucket of Challenge

    Peter Gan
    20 Aug 2014 | 2:43 am
    It’s challenging to save up money for ourselves, but what’s more challenging than that is to raise a huge sum of money for a noble cause — especially when it does not affect us directly. But what cause would require a lot of funding, and why does it deserve the awareness it doesn’t already have? The answer is amyotrophic lateral sclerosis. (ALS, also known as the Lou Gehrig disease) This neurodegenerative disease is one of the torturing, fatal diseases that not many know about. There’s neither a definite diagnosis nor a cure to ALS, yet it can affect anyone anytime. ALS causes…
  • How The News Is Designed To Make You Spend – Sponsored By Us

    Peter Gan
    13 Aug 2014 | 6:47 am
    By living in a world that is directly led by Internet content, it’s not a stretch to say that our attention spans are wearing thin. It may be all fun and games on the surface, as you scroll down your Facebook feed checking up on what you missed out on over the weekend and hashtagging yourself silly, but on the online journalism side of things, its complete mayhem! From news editorials to 10 things you didn’t know about Bruce Willis’ divorce, we are all scrambling to get your attention, clawing our way to all corners of your screen in hopes that we’d be riveting enough for a click. But…
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    Create + Design + Market

  • Social Media is All About Engagement

    Sherry Holub
    30 Aug 2014 | 7:34 pm
    There's a clear difference between simply maintaining a social media presence and actually using the platform to engage with fans and followers. Social media really is all about engagement. This post takes a closer look at that and offers some tips and information on how to go about getting more interaction going on your Facebook or Twitter.
  • Why Restaurants Need a Website

    Sherry Holub
    19 Aug 2014 | 9:27 pm
    While on a trip recently, I was using my phone to try to find menus of some of the restaurants we saw in town. This happened to be a small coastal town but known for tourism, so there were a number of restaurants to choose from. Several of the ones I looked up did not have an actual website of their own. While I was able to find reviews on Urban Spoon, there was no menu listed. Needing to make a decision, I ended up choosing a different place that did have a site and a menu available online (that was mobile friendly).
  • You Get What You Pay For

    Sherry Holub
    21 Jun 2014 | 8:22 pm
    "And that's the last time that I use someone "cheaper" to upgrade a few odds-and-ends around the site for me. My lesson has officially been learned". I received that quote from a client who needed a contact form on her site fixed. After paying "someone cheap", the form didn't function right. As it turned out, it took me about 30 minutes to trouble shoot and fix the errors. Needless to say, the client was happy, and the lesson was learned that tying to find a cheap solution isn't always the best.
  • The high cost of “free” when it comes to web design.

    Sherry Holub
    19 Apr 2014 | 11:18 pm
    Having actually lived through the first wave of "free" websites (think Geocities, etc.) I figured another wave would come around. It's not like all these types of services ever fully went away, it's just that a new surge in popularity is happening. I've even seen tv commercials for 2 or 3 different services now.
  • Your website is not a daffodil.

    Sherry Holub
    4 Mar 2014 | 6:10 pm
    It may seem a bit non sequitur but today while walking around outside and admiring the bright yellow daffodils that started blooming last week it made me think about how incredibly easy and maintenance free those particular flowers are. Since I design websites my next thought was how so many people kind of treat their business website like a daffodil.
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    The Ad Contrarian

  • I Can Dream, Can't I?

    17 Sep 2014 | 12:01 am
    Last week I had the pleasure of delivering the keynote address at the radio industry's annual Radio Show in Indianapolis, sponsored by the Radio Advertising Bureau and the National Association of Broadcasters (you can watch my talk here.) This was a pretty big deal for me. Other speakers including Alan Mulally, former ceo of Ford and Boeing, Dan Harris of ABC News, and Governor Mike Pence of
  • You Can't Be Everyone's Girlfriend

    15 Sep 2014 | 12:01 am
    A friend of mine, Peter Levitan, has just published a new book for agencies about pitching new business. The book is called The Levitan Pitch: Buy This Book. Win More Pitches. Peter asked for my point-of-view on pitching new business, and it is included in his book under the heading (as you might expect) The Contrarian View. Here it is: 1. You can’t be everyone’s girlfriend Do not pitch every
  • Here's To The Bobbleheads

    10 Sep 2014 | 12:01 am
    Here's to the bobbleheads. Here's to the ones who sit at every meeting and nod in agreement. Here's to the ones who never have a dangerous idea or an interesting opinion. Here's to the ones who always agree with the highest ranking person in the room. Here's to the ones who go to conferences and tweet out the banalities. Here's to the guys and gals who start every sentence with, "
  • Social Media's Unintended Effect

    8 Sep 2014 | 12:01 am
    The summer is unofficially over, but before it gets too far away, let's do some warm-weather, laying-out-under-a-tree, stream of semi-consciousness... Social Media's Unintended Effect Those with open minds and clear heads should by now have learned something very important about marketing from social media. We should have learned how weak consumers' attachments are to most brands. The idea
  • The Shiny Old Object

    4 Sep 2014 | 12:01 am
    What if there was a medium that was almost three times as popular as the web? What if this medium had none of the harrowing advertising fraud problems that the web has? What if, unlike the web, you could specify exactly where and when your ads ran on this medium? What if all the ads on this medium were actually noticeable? What if this medium has suffered less from the growth of mobile
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  • Ten Reasons to Hire an SEO and Social Media Management Company

    16 Sep 2014 | 7:16 am
    Search engine optimization (SEO) and social media management is often a slippery slope for those who own and run websites. Whether it’s for a small, privately-owned business or a large company, website ranking and media presence online can affect profits and how consumers think about a company. If you or your company has been considering hiring an SEO and social media management company, there are ten benefits to this course of action that bring in new clients, raise profits, and improve the overall image of your company, large or small. These are the top 10 reasons for hiring an SEO…
  • HTML5: Performance Enhancing the Oncoming Decade

    15 Sep 2014 | 6:10 am
    For many years, online marketers, and even a few developers, have been looking to fall in suit with Google, and thus promote their business to the community of the World Wide Web. This may be one of the best venues to do so, but for many content producers, who simply weren’t writers, they were falling short. This could be due to the fact that web markup makes sites rank, and there are several ways that this has been manipulated in the past. While we won’t go into the many ways googles ranking algorithm has been used and abused, we will talk about the future for content creators, and how…
  • How to Multiply yourself with Video Marketing

    12 Sep 2014 | 7:39 am
    Video Marketing is the only way to multiply yourself. Did you remember the 1996 movie called “Multiplicity?” In this movie Michael Keaton plays the role of a busy businesses man, husband and friend. He finds that he can’t keep up with all of the demands of these roles and so he clones himself. In business we wish that we could find ways to be everywhere, all the time. Video Marketing is the solution. By producing one or a series of corporate videos you can be sprucing your message 24/7. So, while you’re sleeping or on the golf course, someone, somewhere can be experiencing…
  • A Break Down of the Top Social Media Platforms

    11 Sep 2014 | 10:01 am
    Social Media is a vital component within any businesses marketing strategy. Nevertheless the majority of organizations do not utilize these platforms to their highest potential. If your marketing strategy incorporates regular updates on social media platforms then you must understand the variations and how to approach each individually. Exploring Twitter, Facebook, LinkedIn and Google + there are secrets to adapt your content to boost CTA and readership for maximum exposure of your company. You must use each platform as an accessory of the other in an attempt to assist and boost the…
  • Get Superpowers: Cool Tools for Your Ecommerce Business Today

    10 Sep 2014 | 8:11 am
    There was once a time in the automotive industry when people managed every part of automobile production. There would be a guy who does the paintwork and a team of people to assemble finished auto parts by bolting them on manually. Then, robots came along. Production work for automobiles is now faster, more accurate, and much more efficient. Today, we see something similar at the intersection of technology and business. Technology promises to revolutionize the way you do business. You could send emails the way Amazon does and ship your products with precision. You could keep track of data…
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  • Three Ways to Support Breast Cancer Awareness and Build Your Brand

    Brendan Carr
    15 Sep 2014 | 6:23 am
    The start of National Breast Cancer Awareness Month is just days away. Do you have any breast cancer awareness-themed plans for your organization? If not, there is still time to show your support during this important event. These three great ideas will...(read more)
  • The Best Giveaways for Tailgating!

    Brendan Carr
    2 Sep 2014 | 4:43 am
    Can you feel the crisp air that’s heading our way? It’s the harbinger of all the fun things to do this fall. Parents can once again relax now that school is back in session. Halloween and Thanksgiving give us opportunities to have some fun with our family...(read more)
  • Trending Promotional Products Can Bring You More Business

    Brendan Carr
    15 Aug 2014 | 5:38 am
    If using promotional products to increase brand visibility and build a loyal following are your primary goals, then you need to rely on trending giveaways. Whether you’re promoting a business, product, service or cause, the reliance on current giveaways...(read more)
  • Celebrate School Spirit with Popular Promotions!

    Brendan Carr
    1 Aug 2014 | 4:50 am
    We’ve hit the point of the summer that many students dread – the appearance of “Back to School” promotions, sales, ads and events. Even though their summer vacations and breaks have only been in full swing for a few weeks, it’s time to start thinking...(read more)
  • Promote Safety This Summer!

    Brendan Carr
    14 Jul 2014 | 5:29 am
    Summertime is here in its entire sweltering splendor! The beaches, backyards, community pools, state parks, ballparks, amusement parks, and campgrounds are bound to be filled with happy vacationers and day trippers. But all of that outdoor summer fun...(read more)
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  • A Rant About Customer-Centricity

    Neil Perkin
    16 Sep 2014 | 2:45 pm
    Just about every large organisation thinks of itself as customer-centric. Many have this laudable objective as one of their strategic pillars. Yet it never ceases to amaze me that those same organisations seem to want to put as many barriers in the way of great customer service as possible. So here’s my version of what customer centricity is not: If you are organised in ways that make sense for the business but not for the customer then you are not customer-centricIf your resourcing priorities are focused on business efficiency over customer satisfaction then you are not customer-centricIf…
  • This Week's Favourite Fraggl Links

    Neil Perkin
    13 Sep 2014 | 6:09 am
    Here's my favourite links, curated by Fraggl: Nicely done - IKEA's BookBook The inside (and honestly told) story of the Dare MCBD merger An interesting piece on the Percolate blog on applying architecture to product design And a good look here at how Andreessen Horowitz is disrupting Silicon Valley Visage, a tool for creating custom charts and graphics looks really good And of-course you can sign up to Fraggl here.
  • Stripe, and 'Schlep Blindness'

    Neil Perkin
    11 Sep 2014 | 11:00 am
    Stripe is rapidly becoming one of the most interesting businesses that not many people have heard of. I hadn't come across them myself until James mentioned them last week in his excellent Dots talk on banks becoming 'dumb pipes'. And then suddenly I see news about them three times in past 7 days. Back in 2012, Paul Graham wrote a post about what he called 'schlep blindness'. A schlep is a tedious, unpleasant task. Developers, he says, like to think that they can start a company by just writing code and avoid all the more tedious aspects of creating and building a company. But schleps are…
  • On Organisational Capabilities

    Neil Perkin
    10 Sep 2014 | 8:23 am
    What do we mean when we talk about an organisations capabilities? I've done a fair bit of work in the past helping to assess the digital capabilities of companies (including some working with the smart folk at Econsultancy) and used on a framework that incorporates four main categories: Data & technology, Strategy & KPIs, People and culture, Working processes.  But I also like Clay Christensen's broader definition. He talks about how the factors that determine a company's capabilities (what it can and can't do) fall into one of three buckets: • Resources - including tangible ones…
  • Post of the Month - August 2014 - The Winner

    Neil Perkin
    9 Sep 2014 | 2:15 pm
    Quite a split vote this month but in the end it was Paul Ford's charming How To be Polite that won and so Paul is duly entered into the hall of fame. Thanks to everyone who took part.
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    Johnson Direct » Blog

  • Think. Feel. Do – Understanding the New Basics of Marketing

    Ana Devcic
    5 Sep 2014 | 4:11 pm
    Lately, it seems like everyone is talking about the Digital Age and what it means for today’s marketers. An article published in a recent issue of the Harvard Business Review* explores this issue, offering valuable insight into the strategies, structures and capabilities that marketers should adopt to stay ahead of the game.  Over the last ten years, the variety of ways marketers engage and communicate with their target audiences has exploded. Tactics and tools that were once considered “cutting-edge” are now quickly becoming obsolete, and advances in digital and social media are…
  • Step Back and Look Around

    Nicholas Mork
    22 Aug 2014 | 4:31 am
    People always ask me: “what made you become a designer, Nick?” I have always been a designer, a creative person. But it was Carter Romo, a very good friend of mine from college and also a designer in Minneapolis, who introduced me to this road that I am on and have been on for over 14 years. Working on a report for a psychology class in college, Carter noticed that my thought process and work was very visual. He suggested I should check out the design school at our university. That next day, after he walked me through the design courses, I immediately changed the focus and…
  • JD Expands Account Service Team

    Lisa Robbins