• Most Topular Stories

  • Five Experiential Marketing Campaigns That Really Work

    Marcus Anderson
    17 Dec 2014 | 8:03 am
    Experiential marketing is a way for companies to create ideas and experiences that may entertain or even scare people. The purpose is to frame the brand in an edgy and engaging way creating an experience that the person will take away and hopefully remember for a while possibly sharing it with a friend via word […] The post Five Experiential Marketing Campaigns That Really Work appeared first on AdPulp.
  • The perfect Hipster Christmas Greeting

    15 Dec 2014 | 3:54 am
    It’s hard to cut through the agency christmas card rush with something fresh and original. Grey London have done it with Beard Baubles.  Beard Baubles are what you might imagine them to be – the products themselves have sold out but you can still donate to Aussie charity (Beard Season aims to get people to have a skin check for melanoma, which kills more young people than any other cancer in Australia).                                              …
  • 2015 Will Be the Year of Video Marketing

    MarketingProfs How-To Articles
    17 Dec 2014 | 7:00 am
    Facts tell, but stories sell. And there is no better medium than video for storytelling. Here's what to expect from video marketing in 2015. Read the full article at MarketingProfs
  • Would your brand pass The Tinder Test?

    Branding Strategy Insider
    Mark Di Somma
    9 Dec 2014 | 6:02 pm
    Nir Eyal, author of Hooked, recently suggested that products are becoming increasingly addictive. Three macro-trends are driving that, he told me, and together they are lifting the addictive potential of all sorts of products and services: Companies are now able to collect more data about user behaviors; Interactive technology is more accessible; and The transfer of data is happening faster than ever before. You don’t have to look far to see consumers heavily engaging with the apps they have integrated into their lives. Facebook, Twitter and LinkedIn are all obvious but Marie Claire cites…
  • Three Signs your Brand Needs a Facelift

    10 Dec 2014 | 2:44 am
    Your brand is every single thing you do and say that influences how people perceive you, so it absolutely needs to be at the centre of your business.
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  • 3 Ways to Convert Your Visitors with Targeted Copy

    Jennifer Havice
    17 Dec 2014 | 5:06 am
    How do you write more targeted messages that will persuade your prospects to buy into what you’re selling? An important part of making more sales or getting more leads has everything to do with copy that not only connects with visitors, but connects immediately.
  • Dan Pink Persuasion, Tom Peters Wisdom, More – Roger’s Picks

    Roger Dooley
    12 Dec 2014 | 4:31 am
    Here’s your reading list, not to mention a few options for listening and viewing! My Stuff Have you ever started playing a video game and gotten so sucked into the action that you ended up playing for hours? Zane Claes [...]
  • Still More Brainfluence: 10 New Podcasts

    Roger Dooley
    11 Dec 2014 | 3:03 am
    It seems like no time at all since we did the last podcast wrapup… but here we are with 10 more episodes of The Brainfluence Podcast. Each podcast has a full text transcript, too, in case you prefer to read [...]
  • 3 Neuromarketing Lessons from Video Games

    Zane Claes
    9 Dec 2014 | 5:52 am
    Games are uniquely adept at leveraging human psychology to motivate behavior. We play them for hours on end and enter into a state of flow with an ease not found in other fields. This is no accident: during my time studying game design and working in the field, neurological language like “dopamine hits” and “social proof” were commonplace. In this post, I’ll examine some of the common tools used by video game designers in order ensure engagement and ultimately drive sales.
  • Content Multiplication Magic, Happy Design, More – Roger’s Picks

    Roger Dooley
    5 Dec 2014 | 10:24 am
    We’ve got a double dose of great content for you this week. We didn’t publish a roundup “picks” post last week due to the U.S. Thanksgiving holiday. Here’s what you don’t want to miss: My Stuff The cover of Brainfluence [...]
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    Influential Marketing

  • The 2014 Influential Business Book Shortlist

    15 Dec 2014 | 4:23 pm
    It is the end of the year and a time to look back upon a full year of ideas and try to take stock of what the biggest ideas and insights were.  For the past several months, I have been curating my annual Non-Obvious Trend Report and spending time amidst speaking and traveling to put together my latest thoughts on the trends that will matter in 2015. As I start to put the finishing touches on the book, one of the nicest side benefits is I get a chance to go back through all the books I encountered this year and put together my annual selections for the best books of the year.  This…
  • Black Friday And The Rise Of Retail Prostitution

    25 Nov 2014 | 12:44 pm
    Imagine we lived in a world where love didn’t exist. Every day would be filled with people moving from interaction to interaction – only investing in each one out of convenience or necessity. In this lonely existence, any relationship would be a short term diversion. People would detach themselves and their emotions from one another. Without love, loyalty wouldn’t be possible. Thankfully, none of us live in that world. We have love and relationships and family and humanity. Except on Black Friday. That one day of the year when retailers and brands slash their prices and try…
  • Why Facebook’s War On Marketing Is A Good Thing

    18 Nov 2014 | 10:06 am
    Facebook has brands worried … again. A recent article headline from Ad Age magazine summed up this concern perfectly, announcing that “Facebook Cuts Brands’ Reach Once Again.” Of course they did. One of the biggest issues facing the largest social media platforms today is how to monetize their offerings. Facebook, Instagram, Twitter are all working on a solution to this same challenge, and it has marketers justifiably worried. What will they start charging for? And how will they ransom the data they have collected? The 4 Types Of Media – Paid, Owned, Earned and…
  • Why Brands Should Stop Idolizing Oreo’s Social Media Strategy

    30 Oct 2014 | 9:26 am
    Today is great timing for a Halloween promotion. Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of a Friday evening Halloween. If you happened to visit Oreo on Instagram or Facebook or Twitter today, you would see what seems like another piece of social media brilliance from the brand: #OreoLab. After all, who wouldn’t want to see America’s favourite cookie transformed into a “nomster” through a cute stop motion Instagram video? It is quirky and fun in a way that most of us have come to expect from Oreo’s ever…
  • How To Be More Influential

    16 Oct 2014 | 8:24 am
    A leader is someone you can follow without feeling like a follower. There was a time when I spent almost every part of my day studying leadership. Before I found my passion in marketing, I used to explore what it took to be a great leader by constantly reading expected and unexpected sources on the subject. Along the path to getting a Masters degree in English more than a decade ago, I wrote a paper about the evolution of leadership in Shakespeare’s Henry V. Later, I compared lessons from the philosophy of Machiavelli to the forgotten brilliance of former Avis Chairman Robert Townsend.
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  • Taking Down Goliath Is Digital 101 For The Davids Of Business

    Dan Goldgeier
    17 Dec 2014 | 6:21 pm
    If there’s one true thing you say about digital marketing, it’s that any business, no matter how small, has a chance to use it to expand awareness and sales. But too many small businesses simply don’t have the time or resources to do digital properly. The simple lessons needed to ramp up digital marketing are […] The post Taking Down Goliath Is Digital 101 For The Davids Of Business appeared first on AdPulp.
  • Five Experiential Marketing Campaigns That Really Work

    Marcus Anderson
    17 Dec 2014 | 8:03 am
    Experiential marketing is a way for companies to create ideas and experiences that may entertain or even scare people. The purpose is to frame the brand in an edgy and engaging way creating an experience that the person will take away and hopefully remember for a while possibly sharing it with a friend via word […] The post Five Experiential Marketing Campaigns That Really Work appeared first on AdPulp.
  • To Drive Chevy, Larkin Sandgroper Migrates To Detroit

    David Burn
    16 Dec 2014 | 9:58 am
    I am fortunate to meet interesting people care of my work here at AdPulp. Can I tell you a story about one such reader turned friend and colleague? Charlie Quirk is a Larkin Sandgroper, a.k.a. a man from Western Australia. He plays Aussie Rules Football, drinks beer and tells off-color jokes. He’s also making his […] The post To Drive Chevy, Larkin Sandgroper Migrates To Detroit appeared first on AdPulp.
  • See This: Homeless People Wrapped In Christmas Lights

    David Burn
    15 Dec 2014 | 10:41 am
    Homelessness is certainly one of the more dramatic issues of our time. When using communications to address the issue, there is no need to complicate the matter or get in the way of the message. Thankfully, none of that artifice is present here. To raise awareness of the 93,000 homeless people all over the United […] The post See This: Homeless People Wrapped In Christmas Lights appeared first on AdPulp.
  • Lexus Offers Animated GIFs to PopKey Community

    David Burn
    12 Dec 2014 | 11:59 am
    PopKey is a smart phone keyboard application where you can find, send and store animated GIFs via text. Lexus and Team One have placed a group of holiday-themed animate GIFs on PopKey to inspire and motivate people who would play with such things to drive a Lexus. Puppies and kids. This is advertising today, yesterday […] The post Lexus Offers Animated GIFs to PopKey Community appeared first on AdPulp.
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  • Sushi Market Delivery: Enjoy our sushi from where you are

    17 Dec 2014 | 12:58 pm
    PrintSushi MarketAdvertising Agency:Creamos, Medellín, ColombiaCreative Director:Jorge Montoya E.Art Director:Wendy GiraldoCopywriter:Diego RoldánIllustrator:Wendy Giraldo
  • Natgeo FOX+: Moustache, Apple, Tongue

    17 Dec 2014 | 11:23 am
    PrintNatgeoFox+ is an unique entertainment experience and the most complete of all Latin American channels.Advertising Agency:Brother, Santo Domingo, Dominican RepublicCreative Director:Freddy Montero GalvaArt Director:Freddy Montero GalvaCopywriter:Freddy Montero Galva
  • Coca-Cola: Skateboard ramp

    17 Dec 2014 | 9:39 am
    Media, Outdoor, Promo, PRCoca-ColaAdvertising Agency:WMcCann, Sao Paulo, BrazilCCO:Washington OlivettoCreative Vp:Guime DavidsonCreative Director:Carlos "Ia" MuradCreatives:Adriano Nuevo, Victor Martins, Felipe RaccaPlanning:Hui Jin Park, Roberto Vianello, Igor SantosAccount Service:Marcio Borges, Juliana Senna, Bruna Paraizo, Gustavo TupinambáMedia Planning:Carla Dart, Elton Baesso, Paloma Cordeiro, Ione Ribeiro, Maria Luiza KruelVP of Production:Marcelo HackRtvc:Regina Knapp, Viviane Dias, Natalia SoaresProduction Company:HardcuoreFilm Director:Rafael Cazes, Breno PineschiProduction…
  • Dig further than the news

    17 Dec 2014 | 9:02 am
    Outdoor,, the news website, launches its first campaign with three colored and making less dramatic computer graphics (« Stop being afraid, Tehchnology makes the world a better place ») with the agency Havas 360. Resolutely anchored in the web culture, the campaign highlights a will of pedagogy with its slogan « dig further the news ». Released on December 10th, the campaign is for the moment on billboards in Paris. A second wave is scheduled for January 2015 in the press and Internet.Advertising Agency:Havas 360, Paris,…
  • Audi Navigation System: Bread

    17 Dec 2014 | 8:23 am
    PrintAudiAudi Navigation System: Driving is a totally different story.  Update your Audi navigation system.Advertising Agency:Verba, Milan, ItalyCopywriter:Luca BartoliArt Director:Daniel CambòCreative Director:Luca Cortesini, Michelangelo CianciosiPostproduction:Max Sarotto
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    Evangelist Marketing Institute

  • The Personal Effort

    Alex Goldfayn
    15 Dec 2014 | 1:34 pm
    Personal communication, along with certain rhinos and all Blackberry models, is on the endangered species list. In an era when anyone can use technology to shout anything to anybody at any time, the simple one-on-one communication will, ironically, help you powerfully stand out from the crowd. So: When you send a group email, send a separate one to a customer, for no other reason than to express appreciation for their partnership and maybe to see how you can serve them better. When you’re thinking about emailing somebody, don’t. Pick up the phone. Also, send hand-written notes.
  • A Powerful Question To Ask Your People…

    Alex Goldfayn
    8 Dec 2014 | 4:22 pm
    Want some powerful, instant ideas to grow your business quickly? Ask your customer facing staff — inside sales, outside sales, customer service, even your independent reps — this question: What is our lowest-hanging fruit for fast growth? Because of their varying perspectives on your business, their answers will be far-ranging, with little, if any, repetition. You’ll also gain powerful insight on your people: who’s talking about what they can do, and who’s talking about what you need to do for them? Ask your people, and ask yourself: what can you do (that you…
  • Year-End Revenue Growth

    Alex Goldfayn
    1 Dec 2014 | 4:36 pm
    It’s December 1. Here is a powerful, fast, easy technique for strong revenue growth this month; 1. Make a quick list of all the customers and prospects who discussed a deal with you this year, but did not buy. (Go back through quotes, proposals, and emails to make this list). Total time for this activity: one hour, and that’s a maximum. 2. Organize your list in order of customers / prospects / products / sales you’d like to close most. That is, put the most attractive ones at the top, least attractive at bottom. Total time: 15 minutes. 3. Next to each person on your list,…
  • Even When You’re Busy…

    Alex Goldfayn
    24 Nov 2014 | 4:06 pm
    Even when you have meetings all day… Even when you’re at a trade show… Even when you’re on the road, calling on one customer after another… Even when you’re on long, highly-productive conference calls (ha!)… …Take one communication action per day, and insist that your staff and colleagues each do the same. In 15 minutes or less (but often in 90 seconds), you can tell somebody who can buy from you about how they’d improve if they do so. Send an email. Write a hand-written note. At a trade show, tell a prospect about a customer like them. If…
  • The Positive Work Of Revenue Growth

    Alex Goldfayn
    17 Nov 2014 | 2:23 pm
    I was meeting with a new client last week to introduce our project to the top leadership team. In the room were about a dozen people: presidents, along with a number of heads of sales and customer service departments (my work focuses on changing the thinking and behavior of customer-facing staff). As a part of his opening remarks, my client, a co-owner of the company, said “more than anything, this work is positive.” Indeed, almost all of us lose sight of the enormous positive impact of our work. We improve lives and companies, but we spend our days responding to customer…
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    Conversation Agent - Valeria Maltoni

  • An Outside In View of Complexity

    Valeria Maltoni
    18 Dec 2014 | 2:45 am
    Tackling a topic like complex systems in simple terms is a worthy challenge. Because the reward is understanding. When we understand an issue and are able to break it down into its components we can begin to tackle it productively. Bud Caddell uses a thought experiment to explain what complexity is, why it is important to meet it with rigor, and how to analyze it to do interesting things like predicting the future and adapting. What are complex systems? Complex systems are a network of things that are connected... that get to do really interesting things like anticipate the future and adapt.
  • The Inside Out Power of Storytelling

    Valeria Maltoni
    17 Dec 2014 | 2:45 am
    Good storytelling is a multi-sensory experience because it engages your imagination, gets and keeps you your attention with emotion, while it follows narrative conventions, even when it breaks them. Pixar excels at the craft, and this time it looks like they have outdone themselves by bringing together the character-istics introduced in countless stories to create a new adventure from the point of view of some of the emotions themselves: joy - she's glowing, isn't she? fear - a slim version of a fuller form anger - all action disgust - defiance personified sadness - true blue I watched the…
  • My Talk on Influence

    Valeria Maltoni
    16 Dec 2014 | 2:45 am
    SMX East Everyone is Wrong about Influence. Except Your Customers. from Valeria Maltoni Once upon a time I started on a journey of discovery on what works well and what does not provide the desired results when it comes to building and connecting with influence. SXSW solo presentation, or more appropriately conference in the meaning of exchange of views, was the catalyst. Here was the panel picker description and here was the #sxsw-influence post summarizing my year of blogging about the topic. The culmination of my work was not the talk, of course, and I was especially grateful to Joe…
  • Content Value: Prediction for 2015

    Valeria Maltoni
    15 Dec 2014 | 4:23 pm
    Like the past several years, I once again contributed to the content marketing predictions collection# Joe Pulizzi and the CMI put together. This year, Marketo was the sponsor. Since there is a 50-word restriction on entries, I kept mine short. My priorities for 2015: Why would we predict when we can know? Look for evidence, then help bring to life the expressed and/or latent desires people have. Content’s value: it gives brands the ability to gain a nuanced understanding of their audiences through a simultaneous process of examining alternative story lines and engaging the remix culture of…
  • If Data is our Friend, How can we Use it Better?

    Valeria Maltoni
    14 Dec 2014 | 4:30 am
    Making Sense: Considering both qualitative and quantitative data when looking at how we can improve our approach to working together. A Feminist Critique of Silicon Valley. MIT Technology Review: The Valley has bought into the idea of itself as a meritocracy: a world of self-starting, bootstrapping geniuses so much better and smarter than anyone else in the world that they deserve wildly disproportionate opportunities for wealth and power. The problem is that this is the exact opposite of what Silicon Valley actually is: a sexist and racist wealth distribution mechanism that relies on…
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    Stokefire - Branding & Advertising

  • Look Up

    Marie Jacobsson
    12 Dec 2014 | 10:50 am
    As you’re aware of, the usage of social media has exploded over the last couple of years and there are no indicators saying our usage will decrease. Five years ago platforms like Instagram, Snapchat and Vine didn’t even exist and Facebook had just launched their “Like” button. Today, these platforms are seen everywhere and they are being used both by private users and by businesses for advertising purposes. A recent study states that there are now 1.7 billion social media users in the world and today’s technology allows us to be connected wherever and whenever. A lot of the…
  • barney stinson’s not the only one who can accept a challenge

    Marie Jacobsson
    13 Nov 2014 | 7:00 am
    I love learning.  Always have, always will – because as you learn, you grow. When you’re challenging yourself in ways you haven’t done before, you get the possibility to discover talents and skills you didn’t even know you possessed (or, you might discover that you sucked at something, but let’s stay optimistic). Trying something new probably means you’re not going to become a pro in one try, but at least it might awaken something inside you – an interest, an eagerness to improve or a realization that you should hire someone to do what you just tried to do. Regardless, you’ve…
  • This Swede is going to bring the concept of branding back home with her

    Marie Jacobsson
    10 Nov 2014 | 11:10 am
    When I began my education in Sweden back in 2011, I was determined that my upcoming Bachelor’s degree in Media and Communication would open the doors for a career within journalism. As a person who loves to tell stories I had decided that I could pursue a career in storytelling, and a journalist would be the perfect occupation. At least that’s what I thought. Before I got to the US I hadn’t quite encountered the term “branding.” Compared to the Swedish brand and advertising industry, the term “branding” is more visible here in the U.S. It’s not that Swedes don’t work with…
  • Who are you when no one is watching?

    Marie Jacobsson
    30 Oct 2014 | 10:36 am
    We pass a lot of people everyday: on the bus, in the streets, at work. We are all there and we are all going somewhere. And how we look, how we dress and how we act say so many things about us. Do you sigh when you have to wait in line to get on the bus? Do you run toward the street to catch the green light? Do you smile and thank the person holding the door for you? Small factors like these can reveal something about us for our beholders and without us even noticing, these people create assumptions about us as they observe us. A person who sighs in line is bored, a person who runs toward the…
  • It’s not every day you find your photo in the centerfold…

    Lindsay Benson Garrett
    21 Oct 2014 | 1:03 pm
    Washington Flyer covers the best of Washington D.C. and the Capital Region, including entertainment, food, recreation, nightlife, hotels, and travel. These magazines are distributed through the Washington D.C. airports so you can have some reading material on your next flight to Hawaii. (Please take us with you?) Next time you fly out of Reagan National, check out the September/October 2014 issue which includes a story about the arts scene in the D.C. area. The intro page and centerfold of the magazine features a photo our art director, Lindsay Benson Garrett, took of Gin Dance Company.
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    IDA Concpts

  • Who Can Benefit From Outsourcing Payroll?

    Damian Davila
    11 Dec 2014 | 9:28 pm
    Outsourcing payroll functions is an excellent option for companies that want to operate more efficiently and at a reduced cost. If you are interested in pursuing this as an alternative to an in-house HR department, this list may help you determine whether your business needs will be best served by outsourcing your payroll. 1. Your Managers Are Overworked Tracking and adding up hours worked can be a laborious task, especially for companies that employ a significant number of non-exempt (that is, hourly) employees. This likely also takes time and energy away from core business functions, which…
  • The Modern Storage Space of Data Centers [Infographic]

    Damian Davila
    9 Dec 2014 | 7:32 pm
    With widespread access to the internet and increased use of cloud storage, it is sometimes easy to forget the amount of data that can be accessed without needing physical space. There is less need to find shelves for photo albums, DVDs, old text books, periodicals, or even handwritten notes. All of that information has to be stored somewhere. As a result, data centers are expanding rapidly to supply the storage that basement shelving would have handled for most people just a century ago. There are now over 5,000 data centers worldwide, and that number is constantly increasing. All data on the…
  • 3 Tips for Finding Your Dream Job

    Damian Davila
    5 Dec 2014 | 6:01 pm
    Whether you’ve been a part of the job force for years or you’re trying to find employment for the first time, you want to find a job that’s a great fit for you. Needs and preferences vary among job seekers, so a position that your friend is dreaming of might not be what you are searching for. Regardless of which industry you’re in or how large of a salary you are trying to obtain, you can use these simple tips to help you find your dream job. 1. Don’t Be Shy If you’re looking for a job, let as many people know about this as possible! Chat with your…
  • Finding the True Business Value of Big Data

    Damian Davila
    28 Nov 2014 | 8:35 am
    Just as there is plenty of big data for you to explore for your business, there are also plenty of ways for you to look at that data. For instance, you can look at the sheer amount of data that you have available. Big data can also be analyzed by how old it is or the manner in which it was collected. So where exactly is the business value hidden in these oceans of big data? Look Smarter Nearly any pool of big data has a unique type of business value to offer if you’re willing to look smarter rather than harder. You can start your search for the business value diamond in the rough with…
  • 5 Surefire Success Tips for the Modern Entrepreneur

    Damian Davila
    26 Nov 2014 | 12:46 pm
    Whether you’re exploring new territory or reinventing the wheel with an SMB, entrepreneurship has definitely changed in recent years. In many ways, entrepreneurs have never had it better. While starting a business is never easy, it can be made far less painful nowadays if you understand the current lay of the land. Certain contemporary entrepreneurial habits have proven themselves to be more effective than others. Use the following tips to guide your efforts when launching a venture. 1. Make Your Mission Social Quite a few recent start-ups have proven that entrepreneurship and the…
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  • Thursday Morning Stir

    Erik Oster
    18 Dec 2014 | 7:02 am
    -Here’s a look at the making of Apple’s “The Song” (video above). -Some advertisers, including Honda and Carmex, are pulling ads from the VH1 show Sorority Sisters following viewer backlash. -Fast Company picks “The 20 Best Ads of 2014.” -AdAge takes a look at YouTube’s most popular ads of 2014. -Old Navy launched this “White Elephant” holiday Vine campaign. -The Drum examines “Why creatives need time to play.” -Hootsuite unveils 40 minute brand holiday video of an owl in front of a fire. New Career Opportunities Daily: The…
  • Advertising Jobs: The Ad Council, Smartfish Group, Magnani Caruso Dutton

    Nadine Cheung
    17 Dec 2014 | 3:31 pm
    This week, The Ad Council is hiring a campaign manager, and Smartfish Group is looking for a graphic designer. Magnani Caruso Dutton needs an account director, while Gyro is seeking a project manager. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro. Campaign Manager The Ad Council (New York, NY) Graphic Designer Smartfish Group (Fairfield, CT) Account Director Magnani Caruso Dutton (New York, NY) Project Manager Gyro (San Francisco, CA) Sales Planner Captivate Network (Los Angeles, CA) Find more great advertising jobs on the AgencySpy job…
  • Mission Media Makes It Happen for Microsoft

    Patrick Coffee
    17 Dec 2014 | 3:20 pm
    Here’s your latest entry in the “heart-warming holiday film that doubles as an advertisement” category via London-based agency Mission Media and production studio We Are Films. It’s all about promoting client Microsoft’s new Lumia phone and that thing we call Skype. Yes, Virginia, there is a twist: Sappy! (more…) New Career Opportunities Daily: The best jobs in media.
  • Wednesday Odds and Ends

    Erik Oster
    17 Dec 2014 | 1:27 pm
    -TM Advertising released “I am a March of Dimes Baby,” voiced by Chris Pratt (video above). -Indianapolis independent, full-service agency Young & Laramore announced the beginning of a new partnership with Boulder, Colorado-based camping gear manufacturer Kelty. -Lowe Roche promoted Mark Mason and Jane Murray, both creative directors, to executive creative director roles. -UK-based creative agency Brave is relaunching audio brand Technics after a six year absence with the music download platform Technics Tracks. -Rochester-based agency Partners + Napier announced the…
  • mcgarrybowen Surprises Customer with Carol-Fueled Shopping Spree for Sears

    Erik Oster
    17 Dec 2014 | 12:51 pm
    mcgarrybowen employs a different type of social engagement with its new “#MoreToYou” holiday campaign for Sears, which debuts with “Kirsten’s Holiday Shopping Spree at Sears” (featured above). In the spot, Kirsten laments the difficulty of finding gifts for her large family and then hears her doorbell ring. At her door is “Brad from Sears” there to bring hear some good news: Sears saw Kirsten’s tweet complaining about the difficulties of holiday shopping and has decided to give her a shopping spree so she can cross everyone off her list.
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    Search Engine Journal

  • 14 Brands Who Owned Tumblr This Year by @albertcostill

    Albert Costill
    18 Dec 2014 | 5:46 am
    If you’ve been paying attention to Tumblr, you may have noticed the micro-blogging platform and social networking website has been making some tech headlines recently. On November 25, the Global Web Index announced Tumblr surpassed Instagram as the fastest growing social platform. According to their research, Tumblr’s active user base has grown astoundingly 120% within the last six months. GWI has also found that Tumblr, along with Instagram, have the youngest users. In fact, 70% of Tumblr users are under the age of 35. This wasn’t the only news regarding Tumblr, either. Around the…
  • How to Prepare Your Digital Marketing Strategy for 2015 by @Jus10McGill

    Justin McGill
    18 Dec 2014 | 3:55 am
    It’s that time of year again, the time when you need to do your research and prepare your digital marketing strategy for the upcoming year. Getting your digital marketing strategy ready is vital to your success next year. From new marketing trends to business shifts, you’ll want to prepare a marketing plan for 2015 before the end of the year so you can stay ahead of the curve. Get a head start with your 2015 digital marketing strategy by using this guide.  For each step, you will be presented with one or two options. Choose the option that fits your needs […]The post How to Prepare…
  • Google Blocks Thousands Of WordPress Sites Following Malware Attack by @mattsouthern

    Matt Southern
    17 Dec 2014 | 2:14 pm
    Security firm Sucuri reports that Google has blacklisted over 11,000 malware-infected WordPress domains, and over 100,000 sites in total have been affected by a new malware campaign from By using a vulnerability found in the WordPress plugin RevSlider, SoakSoak modifies a file in a site’s WordPress installation and loads Javascript malware. RevSlider is often used in WordPress themes, so many site owners may not even know they’re using the plugin, let alone that they need to update it to prevent a malware attack. Moreover, it’s not a plugin that’s easily updated, as…
  • Traffic To News Sites Down After Being Forced Out Of Google News in Spain by @mattsouthern

    Matt Southern
    17 Dec 2014 | 1:00 pm
    If you’ve ever wondered how important Google News is when it comes to driving traffic, I’d like to draw your attention to what’s going on in Spain right now. Google was recently forced to drop Spanish news websites from its news index after the country passed legislation allowing newspapers to charge if even a snippet of their content were to appear for free within Google News. Gigaom reports that external traffic to those Spanish news websites has since fallen by 10 to 15 percent compared to a week before the legislation was passed. While external traffic dropped, overall traffic was…
  • Anatomy of a Perfect Facebook Post: Exactly What to Post to Get Better Results by @kevanlee

    Kevan Lee
    17 Dec 2014 | 7:08 am
    You post to your Facebook page, hoping you’ve hit upon something that works. How great would it be know that the post you just published had the best chance of maximizing clicks, likes, and comments. Facebook posts especially—given the dramatic dip in reach—can feel like a mystery. How do you create the perfect Facebook post? Does the perfect Facebook post even exist? I went looking for answers and came across a heap of best practices and examples of what goes into a perfect Facebook post. Check out the results below, test out the tips and strategies on your own posts, and…
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  • Local Search: “The Next Digital Battleground for Brands”

    15 Dec 2014 | 8:16 am
    If you had to choose the next battleground for digital marketing, what would you nominate? Gamification? Mobile? Content marketing? Well, how about local search? According to a new Forrester Consulting study commissioned by local search automation company SIM Partners (a client of mine), brands with local search strategies are enjoying crucial benefits such as improved leads and brand lift. SIM Partners CEO Jon Schepke says local is “the next digital battleground for brands.” But why? Two words: mobile and context. First, big brands with multiple locations have made local a…
  • Pink Floyd’s “The Endless River”: Revenge of the Dinosaurs

    19 Nov 2014 | 2:19 pm
    Pink Floyd’s new (and final) album, The Endless River, had every reason to fail on its release November 10. At a time when album sales are in a free fall, the Floyd released an unabashed 53-minute artifact of the era of album-oriented rock. The Endless River consists mostly of ambient instrumentals (culled from the group’s 1994 album The Division Bell) and no Spotify-friendly singles. Lead guitarist David Gilmour cautioned that The Endless River as “not for the iTunes, downloading-individual-tracks generation” (a comment that most certainly horrified the Floyd’s…
  • 6 Predictions for Music Streaming

    14 Nov 2014 | 8:45 am
    Forget Taylor Swift’s futile Spotify boycott. The real news emerging from the music industry this week was the launch of YouTube’s streaming service. The new service consists of YouTube with streaming functionality (as opposed to being a new product with a different name, thus benefitting from YouTube’s brand reach). On November 17, YouTube is also launching (in beta form) YouTube Music Key, a paid streaming option offering ad-free online and offline listening for $9.99. YouTube now enters an increasingly crowded streaming industry that ranges from all-purpose services such…
  • The CMO Is Changing — Are You?

    28 Oct 2014 | 6:28 pm
    Chief marketing officers are becoming business leaders with operational expertise in order to gain the respect of their C-suite peers. Tomorrow’s CMOs will need to master analytics, technology, and innovation. Those are some of the key take-aways of Your CMO Is Changing, a presentation by Forrester Research Vice President and Principal Analyst Sheryl Pattek. She delivered her remarks October 28, 2014, at the Forrester Forum for eBusiness & Channel Strategy Professionals. The theme of the 2014 eBusiness Forum, attended by Fortune 1000 organizations, is “Map Your Path to Digital…
  • Why Winning with Digital Is Like Making a Movie

    28 Oct 2014 | 8:18 am
    Mastering digital business is a lot like making a movie: you need to assemble a network of experts instead of trying to do it all yourself. Embracing an ecosystem to create customer value was the main take-away of Level Up: The Next Challenge in Digital Mastery, a presentation by Bill Doyle, vice president, principal analyst, Forrester Research. Doyle delivered his remarks October 28, 2014, at the Forrester Forum for eBusiness & Channel Strategy Professionals. The theme of the 2014 eBusiness Forum, attended by Fortune 1000 organizations, is “Map Your Path to Digital Mastery.”…
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    Tom Peters

  • Surprise, Transformation & Excellence through “Spontaneous Discovery”:A Personal Saga

    Tom Peters
    12 Dec 2014 | 9:23 am
    FYI, this is a revision of an antique—but arguably more relevant than ever (PDF version also available): "Thinking is the enemy of creativity. It's self-conscious and anything self-conscious is lousy. You simply must ... Do things."—Ray Bradbury "By indirection direction find."—Hamlet, II. I "To be playful is to allow for unlimited possibility."—James Carse "No one […] The post Surprise, Transformation & Excellence through “Spontaneous Discovery”:A Personal Saga appeared first on Tom Peters.

    Tom Peters
    9 Dec 2014 | 12:35 pm
    Herein the outline of my presentation to PAI Market Partners Conference on 05 December in Punta Cana, Dominican Republic: 1. "Software is eating the world."—Marc Andreessen. "It" has been coming for a long time. But "wait 'til next year" is done. Radical—very radical—technology-driven changes, featuring robotics-executed surgery, algorithms that dominate the world's financial markets, the […] The post A TEN-POINT “NO OPTION” MANIFESTO: RE-IMAGINE. EXCELLENCE. INNOVATE. NOW. OR PERISH. appeared first on Tom Peters.
  • Dominican Republic

    Cathy Mosca
    5 Dec 2014 | 9:33 am
    This may be the first time Tom has ever gone to the Dominican Republic. He‘s in a town beautifully named Punta Cana, speaking to a group from Payment Alliance International (PAI) at their 2014 Market Partner Conference. The PPT files can be downloaded here. Enjoy! PAI Market Partner Conference PAI, Long Version The post Dominican Republic appeared first on Tom Peters.
  • Podcast: Perspectives and Predictions

    Cathy Mosca
    2 Dec 2014 | 1:32 pm
    From all reports, Tom had a good time talking to former associates and good friends Robert Thompson and Mike Neiss. The topic of the podcast was Perspectives and Predictions, and the talk got started with the subject of Social Business. That discussion led to a conversation with Cheryl Burgess, coauthor of The Social Employee. The […] The post Podcast: Perspectives and Predictions appeared first on Tom Peters.
  • 12 Whirlwind Days in Japan

    Tom Peters
    17 Nov 2014 | 5:35 am
    One essayist ungrammatically called Japan "uniquely unique." Ungrammatical or not, it is perhaps accurate. In addition to jet lag following a 13+ hour flight from Boston to Tokyo, the intrigue of Japanese culture per se gripped me instantly. My wife, Susan, is a tapestry weaver, textile designer, and avid gardener, and this was her first […] The post 12 Whirlwind Days in Japan appeared first on Tom Peters.
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    Brand New

  • Linked: Airport Identity Standards

    18 Dec 2014 | 4:56 am
    Link As if on cue to help me make my point about clichéd airport logos on today's London Luton Airport identity review, I give you the new logo for the Gerald R. Ford International Airport in Grand Rapids, Michigan. (Non-cake view at the link).
  • Noted: New Logo for Authentic Jobs by Sergey Shapiro and Cameron Moll

    18 Dec 2014 | 4:50 am
    Certificate of Authenticity (Est. 2005) Authentic Jobs is a popular design and web job board started by Cameron Mall and is used by companies like Apple, Facebook,, frog design, The Motley Fool, Estée Lauder, Turner Sports Interactive, ESPN, HBO, Phinney Bischoff, Garmin, Sony BMG, Electronic Arts, and HP. Design by: Calligraphy: Sergey Shapiro (Moscow)"JOBS" in a circle: Cameron Moll (Sarasota, FL) Opinion/Notes: I love a good, custom calligraphy wordmark and this one improves so well on the previous logo. Although Sergey had lettered the full name, Authentic Jobs, only the…
  • Reviewed: New Logo and Identity for London Luton Airport by ico Design

    17 Dec 2014 | 1:05 pm
    Ready for Take-off Opened in 1938, London Luton Airport (LLA) is, as its name implies, an Airport near London in the town of Luton, about 30 miles (50 km) north. The airport handled 9.7 million passengers in 2013 through easyJet, Wizz Air, Ryanair, Monarch, Thomson, EL AL, Atlasjet, Blue Air, and TAROM airlines, departing to over 100 destinations. Compared to Heathrow's 73 million and Gatwick's 35 million passengers, Luton isn't the most renown London airport but a £100 million renovation over the next 20 years aims to transform the airport into an 18-million-passenger hub. As one of…
  • Linked:

    17 Dec 2014 | 5:02 am
    Link Not sure if you follow The Brander but they write great "brand stories" about all kinds of companies. Recently they put together a book, The Brander – Food Edition, about "17 extraordinary brand makers and their stories" (along with some recipes).
  • Noted: New Logo for Mint by Landor

    17 Dec 2014 | 4:57 am
    Minty Fresh (Est. 2006) " is a free web-based personal financial management service for the US and Canada created by Aaron Patzer. Mint originally provided account aggregation through a deal with Yodlee, but has since moved to using Intuit for connecting to accounts. Mint's primary service allows users to track bank, credit card, investment, and loan transactions and balances through a single user interface as well as make budgets and goals. In 2009, it was acquired by Intuit, the makers of Quicken and TurboTax. can connect with more than 16,000 US and Canadian financial…
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  • What if Manhattan…

    18 Dec 2014 | 6:23 am
    Can you imagine if you lived in New York City and woke up one morning to find that everyone had gone, you couldn’t fail to notice something like that. However this isn’t a plot line for the film ‘I Am Legend’ with you playing Will Smith’s role, instead it’s an disturbing visual observation of what […]Related posts:Touching Video Shows Heroic War Zone Volunteers Saving A Syrian Baby’s LifeUNHCR – UN Refugees Agency#FGMrose – Powerful Video Aims To Raise Awareness About The Barbaric Practice Of FGM
  • AutoTrader: Build My Ride

    9 Dec 2014 | 7:26 am
    Related posts:BNI-VH1 U2 Ticket 2 RidePope My Ride – Paddy PowerPink My Ride
  • eBay Christmas 2014: ‘The Joy of Giving’

    7 Dec 2014 | 11:26 am
    Dust away all the glitter and the tinsel, put aside the turkey and the trimmings because Christmas is all about giving. That’s what makes it such a great time of year. Sure, the mulled wine’s great for a glass or two and everyone loves a mince pie, but there’s no greater feeling than seeing someone’s […]Related posts:Infographic – Social Media Interactions Drive Holiday PurchasesOxfam America – Gift BetterBLACK-AND-WHITE CHRISTMAS, VALENCIA CF SHOPS
  • Daisy Lowe Stars In ‘An American Eagle In London’

    29 Nov 2014 | 1:42 pm
    Attention all Brits – ‘The Eagle Has Landed!’ – American Eagle Outfitters are set to invade and launch in the UK and ‘It Girl’ Daisy Lowe has been selected to spearhead the attack on British fashion. American Eagle, famous for its on-trend and affordable product will initially open three stores in and around London based […]Related posts:Westfield-100 YEARS / STYLE / EAST LONDONEristoff and the Wolves in London StoryAmerican Diabetes Association
  • Donna Wilson Knitwear A/W 14: ‘Jumpers and Ice Cream’

    28 Oct 2014 | 9:24 am
    For the launch of her first women’s knitwear collection Donna Wilson commissioned Oliver’s Island to produce a film. Together they came up with the idea of spinning the model , Megan Turner Jones, on a wheel. ‘Jumpers and Ice Cream’ is a family of five exquisitely soft woolly jumpers inspired by rainy Sundays, mittened bike […]Related posts:Radio DonnaThrottleman’s guerrilla actionMeir Panim Winter Collection
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    Drew's Marketing Minute

  • Zip-A-Dee-Doo-Dah’s SEO-Friendly ‘Bluebird’ and the Betterment of a Google Ranking

    Drew McLellan
    15 Dec 2014 | 9:16 am
    As you all know — I love all things Disney, so how could I pass on a guest post that used a Disney classic to talk about SEO!  Enjoy this post from Lucas Miller. American actor James Baskett was most famous for his portrayal of Uncle Remus, an extremely deep voice, singing the song “Zip-A-Dee-Doo-Dah,” and inventing the word “satisfactual.” However, what many fail to recognize is the prophetic, Nostradamus-like, subliminal message that Baskett originally fed American marketers at the time of his pioneering music video’s release in 1946 — exactly 60 years before Twitter and…
  • Are you feeling a little stressed?

    Drew McLellan
    19 Nov 2014 | 4:31 am
    Feeling a little stressed? As we head into Thanksgiving week, for many of us it signals the beginning of the last frenzied six weeks of the year. Stress is a natural part of life — but as a culture, we’ve upped the ante and are entering an era of super stress. The consequences of that super stress are showing up in every aspect of daily life and come with incredible costs as we wrestle with the consequences. Here’s the reality — it’s not going to be getting better any time soon. The causes of this heightened level of stress are here to stay and believe it or not,…
  • Big data delivers customized experiences or it’s just noise

    Drew McLellan
    11 Nov 2014 | 5:20 am
    If there is one phrase we couldn’t seem to get enough of this year — that phrase is big data. Every day our digital activity (on the web, on our smart phones, social networks etc) creates over 2.5 quintillion bytes of data. In fact, 90% of all the data in the world today has been created in the last two years. As our phones evolve into our mobile wallets and our hub for digital tickets and coupons – they will add dramatically to the collection of data on consumer spending and behaviors. Suffice it to say – we are leaving quite a trail. A trail that will help businesses get to know…
  • We only care about you if it’s really about us

    Drew McLellan
    28 Oct 2014 | 4:58 am
    We recently bought an ad for a client and the ad rep suggested we make a big deal out of the fact that our client has been in business for 130 years. I politely told her that we definitely were not going to do that. Instead, we were going to talk about something their readers and our prospects might actually care about. My conversation with her is what prompted this blog post. We’ve all seen the ads or sales that are somehow tied to a businesses 25th anniversary or the “we’ve been in business for a century” sale announcements. The reality is – no one cares. While that may be a…
  • This marketing summit promises to be extreme!

    Drew McLellan
    25 Oct 2014 | 7:56 pm
    Are you looking for an edge?  Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit, 6 small business experts will reveal their secrets to get more leads, convert more sales, win more clients, and make more money without driving themselves crazy or spending their last dime. Now, you can do it too! In just 6 hours, you’ll revolutionize how you grow your business. Get the business-building tools and strategies you need to boost your results when you register now at no cost for this exciting…
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    Brian Solis

  • The 6 Pillars of Social Commerce [VIDEO]

    Brian Solis
    18 Dec 2014 | 7:24 am
    In April 2012, I wrote a piece that explored online social behavior and its impact on commerce and decision-making. The work was inspired by a series of studies based on the work of Robert Cialdini that identified six universal heuristics that shoppers use to make decisions. The importance of social psychology can not be overstated. This branch of psychology deals with how people think about influence and how individuals relate to one another. The social economy is shaped by how people earn and spend social capital. Based on the commerce of actions, words, and intentions, individuals…
  • Employees are as or More Important Than Customers: Why Ignoring Employee Engagement Hurts Business

    Brian Solis
    16 Dec 2014 | 10:02 am
    In a late 2013 study, Gallup found that only 13% of workers actually feel engaged at their jobs.  What’s worse is that 63% of the workforce is not engaged at all. But wait, the news gets even more disheartening. An astounding 24%, one-quarter of the global workforce, is actively disengaged right now. Essentially we have a significant number of workers doing their best impression of corporate zombies who go through the everyday motions to collect a paycheck. So are employees to blame? Nope. This incredible set of findings falls squarely on management or the lack thereof. What’s missing?
  • Digital Transformation: A Year in Review

    Brian Solis
    9 Dec 2014 | 7:34 am
    When I published the first in a new series of reports exploring the state and future of Digital Transformation, it was almost the antithesis of a typical technology report.  It didn’t talk about tech trends for automated marketing. It mentioned zero platforms, software or apps for improving processes, manufacturing or customer or employee engagement. It also didn’t talk about the latest enterprise cloud services to improve marketing or CRM or process big data and the like. Instead, I, along with my Altimeter Group colleagues Jaimy Szymanski and Charlene Li, offered a behind the scenes…
  • Community is Much More Than Belonging to Something; It’s About Doing Something Together That Makes Belonging Matter

    Brian Solis
    2 Dec 2014 | 10:59 am
    Viginia Coutinho is a dear friend who just released a new book (in Portuguese) that helps strategists think differently about social media. She is also the organizer of Upload Lisboa, a fantastic event in Portugal that focuses on innovation and disruptive technologies. Earlier in the year, she surprised me by asking if I would consider writing the foreword. Even though I don’t write much about social media these days, I couldn’t let her down.  Now that her book is available, I wanted to share the English version of the foreword with you here. I hope it helps or makes a…
  • 1 Short But Important Prediction for Marketing in 2015

    Brian Solis
    28 Nov 2014 | 5:25 am
    It’s that time of year when experts share their predictions and others assemble them into long lists. Yay! I’ve only managed to write one officially so far. And to be honest, it’s less of a prediction and more of something for a wish list, not just for the future of marketing, but all of business. I’d love to say that by 2015 we will truly see digital strategies that are integrated across digital, social, mobile, advertising, marketing, comms, et al. But, we won’t. What we will see though is a more conscious effort to bring disparate groups to the table to learn how to…
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    Branding Strategy Insider

  • Would your brand pass The Tinder Test?

    Mark Di Somma
    9 Dec 2014 | 6:02 pm
    Nir Eyal, author of Hooked, recently suggested that products are becoming increasingly addictive. Three macro-trends are driving that, he told me, and together they are lifting the addictive potential of all sorts of products and services: Companies are now able to collect more data about user behaviors; Interactive technology is more accessible; and The transfer of data is happening faster than ever before. You don’t have to look far to see consumers heavily engaging with the apps they have integrated into their lives. Facebook, Twitter and LinkedIn are all obvious but Marie Claire cites…
  • Grateful brands are great brands

    Chris Wren
    5 Dec 2014 | 1:00 pm
    The principle behind gratitude as a state of mind is pretty simple and works by tinkering with individual perception. A grateful person not only acknowledges what they have, they appreciate it. People in a state of abundance (rather than a state of lack) are happier and more productive. When a mind operates in a state of lack, it is more disposed to cheat and steal and or operate with unbounded ambition. A few months ago I wrote on the subject of brand social value and the importance of viewing a network from the point of view of ‘entity as group’, as well as ‘entity as individual’.
  • Improving brand meaning

    Chris Wren
    3 Dec 2014 | 11:48 am
    The human mind is visual. Millennia before we posted images on each other’s Facebook walls, our ancestors posted illustrations on the walls of the Caves of Lascaux. As both consumers and brands increasingly shift from a vocabulary of words to a vocabulary of images — videos, emoji, and infographics (which we substitute for words), brands should understand how this new visual language creates meaning in the minds of consumers. We know the brain does not “see” the outside world as it actually is. There is too much information to process. Our eyes capture images and pass them along…
  • Brand actions are not the same as brand strategy

    Mark Di Somma
    1 Dec 2014 | 12:41 pm
    Actions are not strategies. Great strategies change more than where you are, what you call yourselves, what you offer. That’s Michael Porter’s thought. Great brand strategies re-invent the emotional context within which your brand competes against others in the marketplace. That’s mine. A great brand strategy redefines the relationship that people have with a brand over time. People think about you differently because they feel about you differently. That opportunity often gets missed in the rush to give people internally things to execute. Great brand strategies focus on shifting the…
  • 7 key considerations for brand expansion

    Mark Di Somma
    24 Nov 2014 | 12:03 pm
    As marketing teams finalize plans for the year ahead, the logistics of making growth happen should be strongly influencing the targets you set. Most of us would agree there are four ways to strategize for growth: increase the share you hold in the markets you are strong in; develop new products for those markets; extend your reach by finding new markets for your current brands; and develop new products that cater to new markets. But while the strategies themselves are well-known, your capacity to expand is of course directly proportional to your capacities to generate demand and to fulfil.
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  • The Ticker: The Interview; Sony Hack Ethics; Year in Corrections; And More

    Patrick Coffee
    18 Dec 2014 | 7:20 am
    Vox: Why Sony Was Wrong to Pull The Interview The Washington Post: Why Would Any Outlet Not Report the Sony Hack Details? Poynter: The Year in Media Errors and Corrections Decker Communications: Top 10 Best (and Worst) Communicators of 2014 Spin Sucks: Ten Communicators to Follow New Career Opportunities Daily: The best jobs in media.
  • Five Firms Share Their Holiday Cards

    Patrick Coffee
    17 Dec 2014 | 2:45 pm
    It’s mid-December, and we all know what that means: holiday greetings from firms to their clients and media contacts. We’ve already featured Christmas videos from Coyne PR and Solomon McCown, and here’s a roundup of the e-cards we’ve received so far. Stick with us til the end…the last one is great. First, here’s one from our friends at Chicago-area firm JSH&A, who recently shared a handy infographic on the top 5 social marketing trends for 2015 (check it out if you missed it). Nice quote! More after the jump. (more…) New Career Opportunities…
  • STUDY: What Do Americans Care About Most This Christmas?

    Patrick Coffee
    17 Dec 2014 | 12:59 pm
    A week ago we published a consumer survey and infographic from our friends at SHIFT Communications that detailed shopping trends for Christmas 2014 as well as some helpful pitching tips from the firm’s VP of Marketing Technology Chris Penn. Today we have the results of a different sort of research project by another local firm: MWW. Last week the firm released the results of 2014′s Matter More Project, or “one of the largest known studies of American life priorities today.” While its results may not surprise you, they will almost certainly encourage you.
  • How the Kmart Stole Christmas

    Shawn Paul Wood
    17 Dec 2014 | 12:15 pm
    Not so fast… It’s actually not so hard out there for a retailer during the holidays. Doorbusters; great sales; everyone rushing to get their children that last special gift to cram under the tree (if that’s your thing). It shouldn’t be a problem to spend some money — even if you have to use the luxury of layaway. It’s a great invention that allows people to save up, use a store savings account, and buy those really big gifts. That is, unless the store decides to cancel layaway and then keep your cash. Attention all Kmart shoppers: We have a serious issue.
  • Which Firm Will Represent Cuba?

    Patrick Coffee
    17 Dec 2014 | 11:05 am
    In case you missed it, the big news in politics today is that the United States is re-establishing relations with Communist Cuba after decades of isolation. Here’s the video of the morning conference via CNN: The “new chapter” mentioned by the president comes about, in part, thanks to the release of American Alan Gross in exchange for three Cubans who’d been jailed in Florida for spying. The question, then: which firm will handle US/Cuba relations? (more…) New Career Opportunities Daily: The best jobs in media.
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  • 2014 Performance Review

    David Wiggs
    13 Dec 2014 | 8:10 am
    Self: Yeah, so, that blog post just before this one? Yo […] The post 2014 Performance Review appeared first on Hitch.
  • Reading Marketing Tea Leaves: The Future State of Marketing

    David Wiggs
    30 May 2014 | 2:21 pm
    Reading Tea Leaves: The Future State of Marketing. I’ve […] The post Reading Marketing Tea Leaves: The Future State of Marketing appeared first on Hitch.
  • So, what’s the deal with Hitch?

    David Wiggs
    22 Sep 2010 | 9:50 pm
    I’ve gotten this question a lot in the last few m […] The post So, what’s the deal with Hitch? appeared first on Hitch.
  • Marketing in a cost-conscious world

    David Wiggs
    27 Apr 2010 | 4:04 pm
    In the marketing world, Big gets its butt kissed. Big h […] The post Marketing in a cost-conscious world appeared first on Hitch.
  • Funny or Favorite Ad Agency Pitch Stories – Share yours…

    David Wiggs
    7 Apr 2010 | 3:16 pm
    In my first ad agency pitch. Completely green and new to the agency, I asked Alan, my Creative Director "So, what are we gonna say?" He broke into Rappers Delight. My butterflies were gone instantly. We won the pitch. The post Funny or Favorite Ad Agency Pitch Stories – Share yours… appeared first on Hitch.
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    Duct Tape Marketing

  • The Role of Luck in a Startup

    John Jantsch
    17 Dec 2014 | 4:00 am
    The Role of Luck in a Startup written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing podcast with Mikkel Svane When you look at a seemingly successful company – say one that went from meager to startup to household name to public phenomenon – it’s easy to gloss over what it took to get from the garage to the board room. My guest for this week’s episode of the Duct Tape Marketing Podcast is Mikkel Svane, founder and CEO of Zendesk. From humble beginnings: “Zendesk was started in a Copenhagen loft by three friends who…
  • Stop Trying to Make Your Customers Smarter!

    John Jantsch
    16 Dec 2014 | 4:52 am
    Stop Trying to Make Your Customers Smarter! written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Waiting for a flight home from Bangkok the other week, I found myself leaving the lounge at the same time as a lovely elderly woman from Chicago. She was headed home, after being part of a two-week group tour around Thailand. We struck up a conversation (of course we did, dear reader, do you not know me? I talk to EVERYONE!) – Anyhow, as I offered to carry her bag to the gate, we compared seats – She was sitting two seats in front of me, and she showed me…
  • How and Why I Use BuzzSumo

    John Jantsch
    15 Dec 2014 | 9:03 am
    How and Why I Use BuzzSumo written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Like you I use lots of tools to keep up on things, amplify things, research things, and share things. Online tools for such things come and go and often get replaced by this week’s new addition, so I love it when a tool I already like just keeps getting better. I’ve written about BuzzSumo in my weekend favs column and in other tool roundups, but recent upgrades to BuzzSumo have me going to it more and more. (Full disclosure, I talked about BuzzSumo so much they…
  • Weekend Favs December Thirteen

    John Jantsch
    13 Dec 2014 | 10:31 am
    Weekend Favs December Thirteen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. Look who else thinks ducttape is pretty awesome! Good stuff I found this week: UpCity – Nice little suite of SEO and inbound marketing tools…
  • Personal Growth: There’s More Than an App for That

    Guest Post
    12 Dec 2014 | 11:33 am
    Personal Growth: There’s More Than an App for That written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Rusty Brett– Enjoy! It’s no secret that personal growth and development is easier said than done. Like setting a New Year’s resolution, setting goals for self-improvement is easy — it’s the execution where most people run into issues. Incorporating personal growth into your lifestyle requires effort and perseverance, but the ROI is worth it. Where did this…
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    Dose of Digital

  • The Inaugural Dose of Digital Holiday Gift Guide

    Bill Evans
    11 Dec 2014 | 8:49 am
    I’m a hard guy to shop for. My job, being what it is, allows me access to all kinds of gadgets and gizmos that would normally be fodder for gift giving during the holiday season. The problem is, when I read most ‘gift guides’ produced by sites like The Verge or Wired, I already own most of these items. And the ones I don’t have? I’m just not that into. So while holiday guides are entertaining, for me they’re never that helpful, and I can only imagine what my family goes through trying to shop for me. So, for those of you out there that have a similar…
  • “Garbage At The Speed Of Light”

    Bill Evans
    5 Dec 2014 | 9:09 am
      A few evenings ago I was attending a work function and the guests included several senior members of the extended organization who don’t normally interact with our group. Amongst the various conversations that were going on, a very interesting comment was made to me by one of those senior attendees. He joked (I assume), that “digital stuff is just garbage produced at the speed of light.” He wasn’t referring to the quality of the work, or the depth of the creative. His jest, and for the sake of my sanity I’ll assume it was a jest, was that digital as a potential service…
  • Hype check: Harry’s Razors

    Bill Evans
    3 Dec 2014 | 12:22 pm
    SOCIAL MEDIA SAVVY MARKETING AND GREAT PRODUCT DESIGN DREW ME IN, BUT THE SHAVE EXPERIENCE LEFT ME WANTING. If you spend any amount of time on Facebook, or listen to any podcast even remotely technology oriented, than you most likely have seen an ad for Harry’s, an upstart razor and shaving product company. Harry’s pitch is pretty simple. “Should an 8-Pack of Quality Blades Really Cost 32 Dollars? Harry’s, Worth the Switch.” The cost of razors is outrageous, and I cringe every time I have to buy them. I’ve resorted to buying the mega-pack at Costco because…
  • Hype check: Pebble Watch

    Bill Evans
    24 Nov 2014 | 1:30 pm
        A PRODUCT I NEVER THOUGHT I WANTED HAS BECOME MY GO–TO WRIST WEAR I have to admit. I bought the Pebble Watch on a lark. I wanted to get a jump on understanding the smart watch category in advance of the Apple Watch, and the Pebble seemed like a logical place to start. I had researched the Moto 360, Samsung’s Android Wear, and a few others, but I gravitated towards the Pebble due to it’s reported battery life and low entry cost of $99 dollars. I had no idea what to expect performance wise. I’ve used the Pebble for about 45 days now and I’m pleasantly pleased with the…
  • Pharma Still Sucks At Digital: A Manifesto

    Bill Evans
    15 Oct 2014 | 11:03 am
    In the movie Jerry Maguire, Tom Cruise’s character has a crisis of conscience. One evening during a league meeting crafts a manifesto of sorts about how sports agents, colleagues, and competitors, could all do a better job serving the best interests of their clients. In the fever pitch of finishing this document, he distributes copies to every single person at the meeting and is greeted with uproarious applauses of approval by his fellow agents. A week later Jerry had lost all but one of his clients, and his career was in ruins. Hopefully this won’t be my Jerry Maguire moment, but much…
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    Go Media™ · Creativity at Work

  • Illustrator and Photoshop Tutorial: Create a cool occult LP jacket with the occult symbols vector collection!

    Simon H.
    16 Dec 2014 | 3:30 am
    A dive in the deep end Hello Zine readers! Simon from The Shop here. It’s been a while, and I hope you all have had cool things happen since we spoke last. I’m excited to be back here today, and to share my latest Illustrator / Photoshop tutorial with you. We’re going to create a cool album cover with Jeff’s Occult vector collection. You should get the complete thing. For less than $40, you get a really nice set of assets, that you can re-use in so many projects. BUY THE OCCULT SYMBOLS COMPLETE COLLECTION The brief is alas fake, but let me introduce you to the band:…
  • Creativity Boost: Best Spotify Playlists for Getting Sh*t Done, Go Media Staff, Volume 5 – Aaron Roberts

    Go Media
    15 Dec 2014 | 4:00 am
    Creativity Boost It’s that time again, folks. Music Monday! You’re in for a treat, ’cause our beloved Go Media Designer Aaron Roberts is here with an eclectic collection of songs certain to kick your week into high gear. Headphones on high, friends. It’s time for a Creativity Boost! From Aaron: When I really need to focus, I’ll almost exclusively listen to ambient music. The music that fills the rest of my waking hours has funk, groove, twang, and is sometimes downright strange. Diggin’ Aaron’s Creativity Boost Playlist? Listen to more of our: Go…
  • 20+ Holiday Illustration Inspirations

    Heather Sakai
    12 Dec 2014 | 4:00 am
    Holiday Illustration Inspiration We’re all about getting into the holiday spirit here at Go Media. From stockings to Secret Santa, we’re surrounded by Christmas cheer. But our love of the holidays isn’t limited to the office. It, of course, spills over to design. (You could have guessed.) We’ve collected a host of designs on our Pinterest page that make us smile, inspire us, too. We hope you enjoy. Make sure to Follow Us on Pinterest year-round to stay connected to all that we love. Christmas Card Illustration, Pinned on Go Media’s Pinterest Adobe Inspire Cover,…
  • What Do You Want To Be When You Grow Up?

    Weapons of Mass Creation Fest
    10 Dec 2014 | 4:00 am
    What Do You Want To Be When You Grow Up? There is so much pressure behind the age-old phrase ‘What do you want to be when you grow up?’ Don’t you agree? Weapons of Mass Creation Fest speaker Kumar Arora took to our stages, tackling this phrase to see if it is actually a valid way of finding one’s life work. Stemming from various experiences between his career and personal life, Kumar explores how people find their passion, seek out new potential opportunities, take risks, and pursue multiple projects/ventures. “When you start seeing life as a collection of stories,…
  • Free Mockup Templates for Life go to…

    Mockup Everything
    9 Dec 2014 | 11:17 pm
    Our Lifelong Pro Mockup Everything Subscription Contest: Our contest, granting one winner a free life-time subscription to Mockup Everything (and thus, free mockup templates for life), has come to a close. We’d like to give huge props to all who entered. We must say, we saw some pretty killer entries. We’re always amazed at what you, our Free and Pro Mockup Everything Users manage to do with our templates. We did have to make one very difficult (albeit exciting) decision, however. Our lifetime membership to goes to: Tabin Talburt, creator of this totally…
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    Digital Influence Mapping Project

  • Six Sources for Content Marketing Inspiration

    John Bell
    8 Dec 2014 | 4:54 am
    I am always learning. While I have accrued expertise in many areas, my knowledge is never static, never authoritative, always subject to improvement. I learn from doing. I learn from interaction and I learn from reading just a ton of stuff (including information design sites that feature Game of Thrones Decoded). Professionally, I am focused in defining a new type of marketing which I will choose to call ‘social content marketing.’ Call it whatever you want, for me it’s all about creating more valuable content or content experiences. I read some pretty obvious sources routinely and some…
  • Content Marketing Designed to Help Behavior Change

    John Bell
    24 Nov 2014 | 4:20 am
    Brands who want to get the most out of a content marketing program ought to embrace a user-centered approach to developing and delivering that content. The content and the channels that deliver that content should be designed around prospect and customer intent. What do people want to get done, what decisions do they have to make towards an end, what questions do they have. Design around that not around what you want them to know about you. Good user-based design will always communicate the latter by “showing” not “telling.” The ultimate utility and the hardest to deliver against is…
  • Idea Bar #15: Crowdsource Fleur Pellerin’s Reading List

    John Bell
    2 Nov 2014 | 7:38 am
    I love reading fiction. Trouble is, I just don’t have that much time to read. I squeak in a bit each day but I am too embarrassed to admit how many pages (paragraphs?) I manage before I fall asleep. I am reading Roberto Bolano’s 2666. It is 893 pages long. Ask me in 2016 if I am still reading it. That’s why I am none too shocked to hear the French culture minister, Fleur Pellerin, admit she hasn’t read a novel in two years. According to the NYTimes, "As France was celebrating its latest Nobel laureate, Patrick Modiano, the nation’s minister of culture, Fleur Pellerin, shocked…
  • Hacking the Brief: A New Service for Brands and Agencies

    John Bell
    19 Oct 2014 | 7:29 am
    Hack the Solution Watching the TechCrunch Disrupt Hackathon in London this past weekend, I was reminded about all of the live collaborative creative sessions that I have been a part of over the last several years. (BTW Infected Flight - a way to visualize and track disease spreading won.) From Facebook Publishing Garages to creative “hacks” at Ogilvy to more technical hackathons like the TechCrunch event. There are two types of compressed collaboration in these examples. One challenges a team against other teams to develop a promising solution. TechCrunch Disrupt London had 80+ teams…
  • Two ways to always be thinking about customer behavior

    John Bell
    29 Sep 2014 | 3:23 am
    As marketers, we are paid to get people to take an action, usually one that improves the financial or mission performance of an organization (sales, money-donated, customer retention, etc…). We are trying to get people to buy, buy often, support our cause, tell others how great our organization is, sell our products better if they are in the sales channel.   Driving People to Action  Direct marketers often see the problem as all about the data. Data is their truth. Test enough tactics long enough and you will have refined a profitable approach. Brand marketers too often talk…
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    Jason Fox

  • Sell Softly and Carry a Big Brand

    Jason Fox
    11 Dec 2014 | 12:05 pm
    In that specific world where only closers get coffee and WKRP’s Herb Tarlek is spoken of in reverent tones despite being 30 years past his pop culture sell-by date, there exists a special something known as “The Ask.” It most often occurs after a salesperson has given their spiel, answered questions, deflected objections and has still managed to keep either the proverbial or literal door from being slammed in his or her face. They ask for the sale. They ask what can be done to get you into that car today. Or that new wireless plan. Or even if you want fries with that. Done correctly,…
  • A Hundred Jokes-a-Bombing

    Jason Fox
    2 Dec 2014 | 7:41 am
    In the words of the actually quite-hard-to-understand Charlie Brown chorale, Christmastime is here…carols everywhere. And of all the carols to be found decking the halls with Muzak, my least favorite is “The Little Drummer Boy.” Because, seriously, who invited the kid with a snare to the manger to drop some mad paradiddles for the formerly sleeping Christ child? The donkey? Bah, humbug. Sadly, “The Little Drummer Boy” did not prove fertile enough ground for 900 words of comedy pyrite. Which brings us to my second-least-favorite Yule tune, “The Twelve Days of Christmas.” It’s…
  • Dear Dexter

    Jason Fox
    1 Nov 2014 | 7:26 am
    For the second time in three years, we yield the Idle Chatter floor to the fowl-based wisdom the honorable Dexter P. Turklesworth. Mr. Turklesworth, who comes from a line of turkey both literal and metaphorical dating back to colonial times, will answer questions regarding Thanksgiving, avian preparedness and geopolitics. — Dear Dexter, How long should I let my turkey thaw? ~ April Schaurs, Los Colinas, TX   Dear April, There’s a reason you’ll never find a velvet painting of turkeys playing poker being sold from the back of an old Econoline behind the Stripes gas station. My…
  • Ballad for a High School Youth Group Hayride

    Jason Fox
    9 Oct 2014 | 2:17 pm
    Summer’s last hurrah has finally abated The autumnal equinox thus celebrated Suburban druids glumly shuffle back To resume their mall duties at Claire’s Piercing Shack Leaving the season to thus be enjoyed By less goth-tacular girls and boys Who rarely spend time taking portraits in trees Preferring to converse with the Lord on their knees They travel in packs, budding evangelicals Their twerkless ways seen by some, puritanical But, lo, Saturday night they come ready to prove They also can rock (lightly), this high school youth group Onto the church bus, vintage 1983 Clambering to…
  • Boring Your Brand to Death

    Jason Fox
    10 Sep 2014 | 5:32 pm
    I’ve recently been tapped to write the advertising column for Omaha B2B magazine – a quarterly publication from the folks behind Omaha Magazine. My agency, Webster, redesigned the magazine’s layout, which you can see here (warning: requires, shudder, Flash). I’ve embedded my column below, along with the necessary-for-SEO text version. Boring Your Brand to Death Depending upon which study, source, anecdote or observation you wish to rely, the average American’s average attention span averages six to nine seconds. (So the fact that you’re even reading this sentence means…
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    Brains on Fire

  • Creating Difference

    John Moore
    17 Dec 2014 | 7:29 am
    Bernadette Jiwa is a kindred sprit to Brains on Fire. She thinks like we think. Her book, DIFFERENCE, is comfort food to us because she understands that “marketing is, and has always been, a transfer of emotion.” We dedicated lots of pages in our book to explaining how the best marketing is about loving people and if you don’t love people then get out of marketing. We also make a plea for businesses to understand that the passion conversation isn’t about getting people to talk about YOU, the brand. Instead, it’s about getting people to talk about themselves and how they have become…
  • Making a Difference.

    Robbin Phillips
    15 Dec 2014 | 6:49 am
    At Brains on Fire, we believe marketing has the power to change lives. We get up every single morning with that belief in our hearts. We’re all about finding and fighting injustices in the world and doing work that inspires people to remember what it feels like to be good people. Even in the work we do with for profit organizations, we dig deep to help the people we serve find their purpose, their soul… their passion conversation. Its work I am so very humbled and proud to be a part of. Yesterday I stumbled on Veronika Scott’s story. Wow. Veronika and her team at the Empowerment…
  • Friday Fotos | Edition 32

    Amy Taylor
    12 Dec 2014 | 9:19 am
    Breakfast-ing with our upstairs neighbors, friends and clients from VGSC  No matter how tough things get, at least you’re not underwear. Geno and John spent some time conducting interview this week in what could be considered the coolest cowork space ever ps: We’re on the hunt for a Senior Designer (with a side of web savvy). Learn more here.  The post Friday Fotos | Edition 32 appeared first on Brains on Fire.
  • NOW HIRING: Senior Designer (with Web Savvy)

    Amy Taylor
    10 Dec 2014 | 6:53 am
    Hear ye, hear ye! Brains on Fire is on the hunt for a super-amazing, humble, talented, cooperative senior designer to join our team—STAT! The ideal candidate will have at least seven years of agency experience, rockin’ design skills, mobile website and application design skills, interface and experience design abilities and familiar with front-end web development. Must be team-oriented, fun-loving, positive attitude to match. In this role you’ll be responsible for a range of duties, including… Creating designs, logos, illustrations, layouts and storyboards, etc. as needed Creating…
  • If You Want to Foster Creative Thinking, Ban Brainstorming

    Amy Taylor
    8 Dec 2014 | 8:19 am
    Ever since I was a youngster, the thought of group work has been synonymous with “ugh.” (Apparently I was identifying with the plight of introverts from a young age.) It wasn’t collaborating with others that bothered me, it was the inevitable mandatory brainstorm. (Which always made me feel a little bit like this.) As someone who identifies with the introvert side of the spectrum, brainstorming has notoriously meant one of two things over the years: Being in a group with several smart, silent people while the loudest person dominates the conversation, or worse; Being…
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    Content Marketing Institute

  • 10 Most Common SEO Pitfalls

    Arnie Kuenn
    18 Dec 2014 | 3:00 am
    Just over 20 years ago, internet marketing was not on the radar for most businesses. Nowadays, every company has a website; believe it or not, 571 new websites are created every single minute. With that, most industry markets have become increasingly competitive, compelling companies to provide the best online experience for their audience while ensuring their content can be found by search engines. However, many businesses weren’t aware of SEO best practices when they first published their website, and since then have received a great deal of misinformation regarding SEO tips and tactics.
  • How to Build YouTube Subscribers: An Inspiring Story From a Niche Brand

    Pamela Muldoon
    17 Dec 2014 | 3:00 am
    Before reality television and social media, fame was difficult to achieve and usually came in a 15-minute increment. With online distribution platforms, becoming famous is not only easier to do, but it can be the perfect avenue to increasing brand awareness and business revenue. The CMI Podcast Network is excited to announce its latest show, Claim Your Fame, with host Andrew Davis. You may be familiar with Andrew as the best-selling author of Brandscaping: Unleashing the Power of Partnerships or as the high-energy keynote presenter at Content Marketing World 2014. Now, Andrew brings his…
  • Jim Kukral Tells Why Now Is The Time to Conquer Your Book

    Pamela Muldoon
    16 Dec 2014 | 9:00 am
    Is writing a book still one of those items on your list to conquer? In this episode of Content Marketing NEXT, Jim Kukral of the Author Marketing Institute joins me to discuss what holds you back from finally writing that book and how changes in the publishing industry can work to your advantage. What’s new, what’s now, what’s next What’s new: There is a revolution happening in the publishing industry. Over the past five-plus years, anyone can write a book and get it in front of the world in both digital and print versions. Jim launched Author Marketing Institute, which is an umbrella…
  • 9 Ways to Use Content Marketing as a Recruiting Tool

    Tracy Gold
    16 Dec 2014 | 3:00 am
    Content marketers often focus exclusively on creating content for prospective customers and clients. That’s great, and it helps spur growth. But when you grow, who’s going to do the extra work? Make sure you’re not forgetting a key audience that can be served by content marketing: prospective employees. If you use content marketing as a recruiting tool, once your customer-focused content marketing does its job, you will be able to hire more people to handle the growth without a scramble. Especially if you’re in an industry where talent acquisition is competitive,…
  • 60 Content Marketing Predictions for 2015

    Joe Pulizzi
    15 Dec 2014 | 3:00 am
    For the seventh consecutive year, I’m proud to announce our annual eBook of content marketing predictions (you can also view our forecasts for 2009, 2010, 2011, 2012, 2013 and 2014). Special thanks to our friends at Marketo for making this year’s eBook possible. My favorite part about these predictions is that I’m usually wrong (as you know). Despite this, I don’t mind going out on a limb again this year.  For the record, here are my (soon-to-be-failed) predictions for 2015: We will see a surge in print magazines from brands in 2015. As most brands continue to…
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    Firepole Marketing Blog

  • 5 Proven Strategies to Encourage Clients to Pay More for Your Services (and Love It)

    Guest Author
    18 Dec 2014 | 5:15 am
    If you sell a service rather than a product, you will sooner or later run into the problem of bringing in new clients. As in, it takes a lot of time and effort, and the rate at which your bills accumulate starts to outpace that of profits rolling in. Many service companies and freelancers accept periods of no work and no income as a necessary evil. But you don’t have to – and here’s why. There is a big (potentially unlimited) source of profits right at hand! I’m talking about your existing customers. Which is easier: persuade someone who has never worked with you to pay for a service,…
  • CEI 101: The Cutting Edge of Indie Publishing with Sean Platt

    Felicity Fields
    17 Dec 2014 | 6:05 am
    If you are new to our podcast, you may also be new to Sean Platt, the author of Write. Publish. Repeat. Sean is also our most interviewed guest on the show, and it’s not hard to see why! Not only does Sean run a successful online business, he’s also a successful online author and self-publisher. Today, Danny catches up with Sean to talk about the business of being a writer. There’s a quick follow up to Sean’s successful Kickstarter campaign, followed by a long conversation about how all of Sean’s writing has been consolidated under one website. This consolidation…
  • 17 Ways To Explosively Grow Your Audience Based Business Part 2: Boost Your Conversions

    Guest Author
    16 Dec 2014 | 5:15 am
    Editor’s Note: this is the second post in a series on how to explosively grow your audience-based business. Hassan had so much to say on the subject that we asked him to write 3 in-depth posts all about how to grow your business! Do you ever feel like your audience based business isn’t living up to its potential? Your fingers ache from creating killer content, you’re burnt out from all the networking you’re doing, and your brain is numb from thinking of new ways you can help your audience. But you still feel as if your business could be better. You feel as if your audience could be…
  • Goodbye Middle Men, Hello Freedom: How to Amplify Your Creative Voice By Connecting with Online Art Buyers

    Guest Author
    15 Dec 2014 | 5:15 am
    Everyone is online these days. If you want to make connections, do business, or sell your creations, it seems that it has to be done online if you want to have a bigger reach. But what about you, the creative individual? What about the artists who are really great at selling their work in-person? How do you navigate the transition from offline to online success smoothly? It’s certainly not easy, but it’s definitely doable. Artists already have something to begin with. You have a passion. A talent. A skill set. Something that others want to buy into. But online there is no venue, no…
  • CEI 100: The Business of Acting and Personal Reinvention with Heroes’ David H Lawrence XVII

    Felicity Fields
    13 Dec 2014 | 5:15 am
    Did you know that actors and entrepreneurs have a great deal in common? From seeing yourself as a business to really understanding your customer, professional actors and entrepreneurs need to make the same decisions, consider the same variables, and look at their work in very similar ways. David H. Lawrence XVII maybe best known for his role as the puppeteer on Heroes, but he’s also a very successful entrepreneur. And he’s here today to make sure that you are consider the right stakeholders in your business, and to talk about why it’s important to ignore your most vocal critics. Plus,…
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  • Om

    David Churbuck
    8 Dec 2014 | 4:14 am
    A poignant post by Om Malik  that I guess was sparked by my maudlin post on the good old days. Funny how  he celebrates his eight years off the cigs when I posted a snapshot of the entrance to the old newsroom where we’d loiter on the sidewalk smoking his Dunhills talking trash talk about our corporate overlords.
  • Note to a new journalist

    David Churbuck
    6 Dec 2014 | 6:15 am
    Hey Kid, I introduced myself as the “Flak” when you sat down next to me for the media dinner with the executive I was guarding. There’s no use in glossing over the word “flak” with an excrementitious title like “Vice President of Brand Marketing.” I know what you think about 50-something ex-reporters like me who turn into corporate whores. I thought the same thing about them in my 20s. They were the middle-aged burn outs who couldn’t hack a mortgage and college tuition on the thin gruel of an editorial salary; Quislings who betray their…
  • Sucker for an aerial photo

    David Churbuck
    29 Nov 2014 | 7:32 am
    Cousin Tom from Maine was in Cotuit for Thanksgiving and brought over his quadcopter drone for a demo flight on Friday afternoon. After some calibration and set-up he lifted it off the ground and drove it around the neighborhood, using the onboard camera and a Nexus 7″ tablet to provide some thrills.  Here’s a shot of the Chatfield compound in the center of the village with the all-but-boatless harbor in the background, the barrier island of Dead Neck.Sampson’s and Nantucket Sound beyond (double-click the picture for a full view). He has the DJI Phantom 2 drone with GPS and…
  • What I’m Reading: The Innovators

    David Churbuck
    26 Nov 2014 | 6:41 am
    The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution   I have succumbed to the world of books-on-tape and been using the 90 mile/2x daily commute from Cape Cod to Burlington to do more than listen to NPR and curse my hollow, rat-on-a-wheel existence. I’ve been a fan since my commute to and from Manhattan for Eastman Advisors, but perhaps Gibbons’ The Decline and Fall of the Roman Empire wasn’t the wisest first choice for an automotive literary experience. In 2001, when I briefly did the same commute to McKinsey & Co’s…
  • Sean Kelly

    David Churbuck
    24 Nov 2014 | 4:24 am
    I learned last week from my friend Elizabeth Gould that the “Voice of Cotuit,” Sean Kelly, has passed away. I met Sean in June of this year (2014) at the Cotuit Library after I gave a talk on Colonial Barnstable as part of the town’s 375th birthday celebration. Sean sat right in front and afterwards complimented me with an awesome baritone voice right out of radio. I had no idea about his career as a broadcast journalist, but a few weeks later heard the voice again when I watched the Barnstable Land Trust’s video about the campaign to save the woods around Lowell Park,…
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    Ryan Stephens Marketing

  • How and Why I Track My Life

    Ryan Stephens
    25 Nov 2014 | 8:30 am
    Unlike many people who I respect, I don’t believe in tracking for tracking’s sake It’s not one of life’s intrinsic pleasures. Personally, I only have one reason to track: to increase the quality of my life. How? By identifying things that are either correlated or causally-related to increased quality of life and optimizing for those things. – Buster Benson Because I anticipated that 2014 would be a year of intense learning for me, I kicked off the year by identifying Five Pillars for a Healthy and Happy 2014. These pillars would serve has my North Star and keep me pointed in…
  • Hooked: How to Build Habit-Forming Products

    Ryan Stephens
    16 Nov 2014 | 2:24 pm
    Seventy-nine percent of smartphone owners check their phone within 15 minutes of waking up every morning. One-third of Americans say they would rather give up sex than lose their cell phones. Candy Crush, Facebook, Instagram, SnapChat, Pinterest and Spotify. How many people download and use these apps on their phone so much so that using these products and services is not even a conscious choice anymore — it’s an instinct? How did we get so completely hooked? Admittedly, it was my stint at a sports technology start-up that initially piqued my curiosity of Nir Eyal’s book,…
  • 11 of My Favorite Reads From October 2014

    Ryan Stephens
    31 Oct 2014 | 7:27 pm
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts (of the 100’s I read) during the month of September 2014. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how…
  • 50 Timeless Philosophical Takeaways from Ryan Holiday’s The Obstacle is the Way

    Ryan Stephens
    15 Oct 2014 | 2:23 pm
    The impediment to action advances action. What stands in the way becomes the way. – Marcus Aurelius I read Ryan’s book, “The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph,” during a relatively tough period in my life. I’d been working 60-80 hour work weeks and felt like I was missing out on my life. I was always irritable and I could barely find the time, or energy, to hang out with my new wife (in our first year of marriage no less). Not to mention, I had virtually zero time for all the other hobbies I’m passionate about, things like…
  • 10 of My Favorite Blog Posts, News Articles and Videos from Septemeber 2014

    Ryan Stephens
    30 Sep 2014 | 9:26 am
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts (of the 100’s I read) during the month of September 2014. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how…
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  • a hootie holiday

    18 Dec 2014 | 5:23 am
    Tired of having the same old fireplace video playing on your tv while you open neatly wrapped socks this holiday? Well, Hootsuite is here to save the day with a 40 minute video of an owl in front of a fireplace. It's sort of relaxing really. Almost... hypnotic...
  • johnnie's history walk

    18 Dec 2014 | 5:19 am
    Is that Rumplestiltskin talking about whiskey? Yes, and wow does he do it well. The single shot video is a seriously well done little history lesson on why the bottle is square, the label askew, and where it all started. Well written, entertaining, and subtitled for those of us that can barely understand the Scottish accent. Bravo Walker's.
  • subscription vlogs are coming to town

    18 Dec 2014 | 5:12 am
    You've been on youtube once or twice, right? Eventually one just learns to tune out the ads, click the skip button and go about watching the video of news bloopers or spider dog. What if you could get rid of the ads all together? Would you pay to make that happen? Vessel sure wants you to. They are luring your favorite youtube stars over to their platform for early access to their content. Sounds familiar, right? Well that is because it comes from a former hulu exec.
  • Google, a year in confusion

    Kristien Del Ferraro
    17 Dec 2014 | 5:10 am
    Every year at about this time Google releases it's year in search video, recapping the most searched topics of the year. A charity organization capitalized on this with an incredibly brilliant spin. Without giving anything away, you'll be incredibly confused, then bam, it hits you. Super powerful.
  • stock photography you'll actually love...

    Kristien Del Ferraro
    17 Dec 2014 | 5:09 am seriously. Let's face it, 90-something % of stock photography is crap. This is not crap. This is beautiful. This is Photos for Life and it consists of stock photography featuring real-life cancer survivors living very fulfilling lives, thus proving cancer doesn't have to be a death sentence. All profits from the use of these images goes to the Rak'n'Roll Win Your Life Foundation to finance therapy for cancer patients.
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    Home - SearchEngineWatch

  • Disruptive Search Forces in 2015 and Beyond

    P.J. Fusco
    18 Dec 2014 | 6:30 am
    When we consider the disruptive force that search is playing in the health care and education systems, it’s not such a gigantic step for us to leverage it to disrupt how we measure search campaign successes 2015.
  • Complementary Services for Link-Building

    Peter van der Graaf
    18 Dec 2014 | 4:30 am
    If you provide services that are complementary to those of another website, that’s an obvious reason to collaborate and exchange links, boosting your SEO ranking.
  • Conductor E-Book: Marketer's Guide to Video SEO

    Ashley Zeckman
    17 Dec 2014 | 8:15 am
    Conductor and Invodo have just released the first of three e-books in their series "The Marketer’s Guide to Video SEO." This first e-book focuses on the overall SEO opportunity for marketers online today.
  • The Power of Social Advertising and Custom Website Audiences for Panda and Penguin Victims

    Glenn Gabe
    17 Dec 2014 | 6:30 am
    Social can help SEO. Learn how Panda and Penguin victims can use custom website audiences via Facebook and Twitter to increase targeted traffic, social sharing, inbound links, and more.
  • 8 Innovative SEM Tips From Those in the Know

    Jennifer Bahr
    17 Dec 2014 | 4:30 am
    When you’re trying to improve your search engine marketing, there’s no better place to look than the advice of those who have already had a winning strategy. Here are eight SEM tips from those in the know on how to improve the way you market your brand next year and beyond.
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    Being Peter Kim

  • Everyday digital in Korea

    Peter Kim
    2 Dec 2014 | 6:29 am
    South Korea is one of the world’s most wired countries (if not THE most). While living here, It’s easy to overlook the extent to which technology is just a part of going about your business every day. For example: Easy in and out of parking garages Most parking garages have license plate scanners, at apartments, department stores, and […] The post Everyday digital in Korea appeared first on Being: Peter Kim.
  • I am not Uber.

    Peter Kim
    29 Oct 2014 | 7:59 am
    The internet can be difficult to figure out sometimes. The post I am not Uber. appeared first on Being: Peter Kim.
  • The “Big Six” digital marketing trends

    Peter Kim
    29 Sep 2014 | 6:00 am
    That there are six key digital marketing trends that all brands must master in today's operating environment. The post The “Big Six” digital marketing trends appeared first on Being: Peter Kim.
  • The answer is no.

    Peter Kim
    11 Sep 2014 | 6:39 pm
    Last year, I wrote a post asking "Can brands be human?" A year later, I'm certain the answer is "no." The post The answer is no. appeared first on Being: Peter Kim.
  • Six years, $60 million, and all I got was this stupid hoodie.

    Peter Kim
    19 Aug 2014 | 7:00 am
    Voting for SXSW 2015 sessions has started. If I get the chance to speak next year in Austin, I’d like to tell you about the last six years of my working life. Between 2008 – 2014, I committed my time, energy, and intellect to build a startup company as the first employee into a multi-million dollar, multi-national social […] The post Six years, $60 million, and all I got was this stupid hoodie. appeared first on Being: Peter Kim.
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  • Cyber Monday Deals 2014!

    Trisha Lyn Fawver
    1 Dec 2014 | 1:00 am
    Cyber Monday is here!  What, you thought all the good deals were gone on Friday by 7 am after the hoards got to them in Walmart parking lots around the nation?  These are just some of the Cyber Monday deals 2014 from merchants I use and love! I’ve sorted them out by basic category for you.  Any that have *** before the deal and no end date listedare only valid through the end of Cyber Monday (12/01/14)!  So get in on those deals first! Accessories, Apparel, Jewelry, & Shoes *** 50% off an already low priced shirt, the Hilton Deuce 25% off…
  • Black Friday Deals 2014!

    Trisha Lyn Fawver
    28 Nov 2014 | 6:00 am
    Black Friday is here!  As an affiliate marketing manager and affiliate myself, I see a lot of great deals that I want to share with you this holiday season!  These are just some of the Black Friday deals 2014 from merchants I use and love! I’ve sorted them out by basic category for you.  Any that have *** before the deal and no end date listedare only valid through the end of Black Friday (11/28/14)!  So get in on those deals first!  Any deals that don’t really fit in one category necessarily are under House & Home, FYI. (Edited to Add: I’m removing deal links as…
  • Julep $1 Black Friday Polish Sale is BACK!

    Trisha Lyn Fawver
    27 Nov 2014 | 3:00 pm
    I don’t normally post sales, but, ’tis the season for savings and this was too good to pass up!  Julep is back at it this year with their famous $1 Black Friday Polish Sale!  The sale that launched a thousand ships and… oh, wait, maybe I’m in a turkey coma and confused… REGARDLESS!  This is the sale last year that tipped me over the edge to finally try out Julep after hearing a lot of good things, and launched my obsession with their polishes.  I’m excited to see which polishes will be on the $1 sale and hope to pick up some great stocking stuffers.
  • Wordless Wednesday: The Thanksgiving in South Carolina

    Trisha Lyn Fawver
    26 Nov 2014 | 1:45 pm
    The Thanksgiving in South Carolina   Wordless Wednesday: The Thanksgiving in South Carolina appeared first on
  • Dear Merchants I Don’t Manage

    Trisha Lyn Fawver
    26 Nov 2014 | 10:00 am
    I was told I should post these somewhere other than 3:00 AM rants on Facebook.  So here’s some Black Friday week funny from a very frazzled Affiliate Manager!  I’ve even added some that aren’t on Facebook, so enjoy! Riiiiight….. Dear Merchants I Don’t Manage, Uhm, by definition it’s not a Black Friday deal if it ENDS at 10 pm PST on Thanksgiving night. Sincerely, An Affiliate Manager Who’d Manage Your Program Right. Dear Other Merchant I Don’t Manage, If you know you’re going to send BF deals on Tuesday, don’t tell me that in the…
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    AdWeek: AdFreak

  • Dumb Ways to Die Sings 'Deck the Halls' for the Holidays

    18 Dec 2014 | 6:32 am
    Holiday safety is the theme of the latest "Dumb Ways to Die" video from Metro Trains and McCann in Melbourne, Australia. Tangerine Kitty, which sang on the iconic original PSA from 2012, performs a version of "Deck the Halls" here. The lyrics warn against overloading electrical sockets to power festive lights or nibbling on toxic mistletoe. ("Christmas is a time to cherish/Don't be dumb or you will perish!") The song is available to buy on iTunes, with proceeds benefiting the Salvation Army Christmas Appeal. This is just the latest extension of a campaign…
  • You'll Love This Beautiful and Inspiring Holiday Ad, Particularly If You're a Writer

    18 Dec 2014 | 5:02 am
    Field Notes, the paper products and accessories brand best known for its stylish notepads—designed by Aaron Draplin, whom you'll remember from yesterday—attempts to convey the intensity and magic of the written word in this holiday film appearing on its website. The moody 80-second clip began as a purely creative project "about remembrance and family," says director Matthew James Thompson, before he pitched the project via production house North of New York to Field Notes as a piece of branded content. "I shot on a 5D using only natural light over Fourth of July…
  • Hootsuite's Holiday Video Is 40 Minutes of an Owl Perched by a Roaring Fire

    17 Dec 2014 | 1:16 pm
    Hootsuite knows how to celebrate the holidays. On the heel of its great Halloween ads, the social media aggregation site has now rolled out a simple, awesome Christmas ad playing off its owl mascot. The brand explains: This year for the holidays we wanted to do our own take on the popular yule log videos. This is Hootsuite's Holiday Owl, 40 minutes of pure, cute, heart-warming Holiday owl perched by a roaring fire. And there you have it. If you're really into the Hootsuite owl, you can also check out the whole Owly family.
  • Grammys Ads Show the Peculiar After-Effects of Loving Taylor Swift and Lorde

    17 Dec 2014 | 10:57 am
    The Grammy Awards will make even a long-maned, bearded, hard-rock dude head bang to Taylor Swift, according to this new ad from TBWA\Chiat\Day. It's a preposterous conceit, even if Taylor Swift's long hair at last year's Grammys show generated the illusion of impressive head banging skills. Hard-rock dudes do not head bang to pop-country music. At least not in public places—even while wearing earbuds. At the same time, the idea that a fictional hard-rock dude could do so, if he wanted, because nobody would be able to tell what he was actually listening to, is kind of clever.
  • Sarah Koenig Buckles Under the Pressure of Serial's Final Episode in This Outstanding Parody

    17 Dec 2014 | 9:28 am
    Fans are already preparing themselves to be disappointed when Serial releases its final episode tomorrow, a fact that Funny or Die has captured masterfully in its new parody. In "The Last Episode of Serial," versatile comedian and SNL alumna Michaela Watkins puts herself in Koenig's shoes as the tremendously popular podcast prepares to come to a close. The host faces not only her own doubt about who killed Hae Min Lee in the real-life murder mystery, but also the pressure from listeners and sponsors (like MailCrimp...MailKimp?) who want the show to end on a satisfying note.
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    Marketing Pilgrim - Internet News and Opinion

  • Blondes may have more fun but they take 30% more time to click than brunettes

    Cynthia Boris
    17 Dec 2014 | 1:53 pm
    Blondes may have more fun but they take 30% more time to click on a web page link as compared to brunettes. This fun fact comes from a delightful new study from Paris-based Content Square. Content Square tracked the on-page movements of 4,000 French citizens as they perused one of 20 e-commerce sites. They found a few paths that make sense and a few more that are just plain, quirky and fun. So make of these what you will and before you send your objections, note that I didn’t come up with these facts, I’m just reporting them. Going back to the blondes and brunettes;…
  • Do you see what I see: the road to 100% viewability

    Cynthia Boris
    17 Dec 2014 | 12:51 pm
    Getting 100% of anything seems like an impossible dream. The government takes a percentage of your paycheck. A percentage of that muffin ends up as crumbs on the plate. And people who say they’re giving you 100%. . . well, clearly it’s just an expression. Still, ad buyers such as Unilever and Group M insist on 100% viewability for all of their digital ad units and back in November Conde Nast said they’re make it so. Really? Today, the IAB chimed in on the subject with a clear message – “100% viewability is unreasonable” and marketers should happily settle…
  • Report shows super-spenders are more reliant on organic search

    Cynthia Boris
    16 Dec 2014 | 1:46 pm
    How do you typically find online information or websites you’ve recently visited? Forrester asked 4,600 US adults this question and I would say “the answers might surprise you” but that would be cliche. Let’s just take a look at what happened and see what we can do with the results. Organic search landed in the number one spot (no surprise) but the second, third and fourth options weren’t that far behind. Search only got 36% of the vote. I expected it to be closer to the 50% mark. Want to guess what came in second? Time’s up: Facebook. 25% of respondents…
  • Twitter adds mobile targeting option while struggling to catch up on the video side

    Cynthia Boris
    16 Dec 2014 | 12:38 pm
    80% of Twitter users are doing it on a mobile phone. It’s a natural, really. Twitter was designed for short bursts of information – perfect when you’re on the go. But over the years, the social network has evolved into more than just a way of sharing your real time excitement at an event or a photo of your lunch, it’s now how many people get their news and keep up with the world around them. When a disaster strikes anywhere in the world, Twitter is where I go for updates. And while associating Twitter with bad news isn’t good, it does mean I think of it as a…
  • Can Yelp reviews predict restaurant closures? Researchers say yes

    Cynthia Boris
    15 Dec 2014 | 1:13 pm
    Researchers at the University of Maryland’s Robert H. Smith School of Business say they can use Yelp reviews to predict a restaurants chance of success or failure. I know what you’re thinking, it doesn’t take a mathematician or linguistics expert to know that a restaurant with bad reviews is going to close down sooner than later. But there’s more to this story. The researchers analyzed Yelp reviews for 2000 open restaurants in Washington DC and 450 restaurants that had closed in the past few years. That gave them more than 130,000 reviews with a total of 15 million…
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    Marketing Interactions

  • Extend Your Content's Reach within the B2B Buying Committee

    10 Dec 2014 | 7:52 am
    B2B marketers know there are a number of people involved in a complex buying decision. What often goes overlooked is understanding not only who the marketing programs can reach and engage but how content gets shared among the group. It's common sense that the more people within an organization your content gains exposure with, the more opportunity your ideas and expertise has to gain sway. But, it's not as simple as we could hope for. The CMO Council report, The Content Connection to Vendor Selection, finds that there are three nearly equally weighted scenarios for content sharing…
  • The Power of the B2B Buyer's Perspective

    25 Nov 2014 | 1:36 pm
    I keep seeing that statistic - you know - the one that talks about how far through the buying process prospects are before they talk to salespeople. It's flawed. Here are a few reasons why: Prospects don't care if they're interacting with marketing or sales, they care about the quality of the conversation or interaction and that it's giving them what they need. Salespeople are perfectly capable of using the tools available today to engage with prospects across all stages of the buying process. And they should be competent at all of those conversations. Marketers can…
  • The B2B Funnel is More Like a Pinball Machine

    24 Oct 2014 | 4:09 pm
    I was watching the video for the second roundtable video that I participated in at Content Marketing World and Nick Panayi from CSC said, "the funnel is more like a pinball machine, with leads bouncing everywhere" - I'm not sure that's verbatim, so go watch it. Anyway it got me to thinking about one of the big concepts in my next book that I call The Continuum Experience. It's actually a continuation or extension of the concept of natural nurturing that I presented in my first book a few years back. Essentially the gist is that the funnel has constraints as a process…
  • Design B2B Marketing Content in Pursuit of Inquiry

    21 Oct 2014 | 4:34 pm
    In writing my new book, Digital Relevance, I spent a lot of time thinking about how a digital approach changes a lot of things, including the opportunity we have to become more relevant to our audiences. An obvious line of thought, given the title of the book, right? But here's the thing. Most marketers have gotten so tied around the axle about wanting their content to perform from an audience perspective that they've not given much thought to how it can perform as an inquiry to improve that very relevance and engagement that they're after. The big question to answer is - What…
  • How Did Buyers Get Here?

    3 Sep 2014 | 9:28 am
    I interview a lot of people during buyer persona projects. This includes representatives from product development, customer service, sales teams, marketing professionals of various flavors, and, of course, customers and prospects. The thing that continues to astound me during internal interviews is the lack of knowledge about how buyers get here. In other words, how buyers become customers. Each of these roles knows their piece of the puzzle, but more often than not, I don’t see a big picture view based on connecting the pieces from start to finish, including the bumps along the way. For…
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    A Source Of Inspiration

  • An official calendar of you

    Armando Alves
    8 Dec 2014 | 3:53 pm
    Christmas should be a season of giving and altruism, unless you’re more about selfies or enjoy playing a prank on your friends. Then this Calendar of Me by is the perfect gift to indulge yourself a bit of celebrity time, while stealing a smile. The app, created by Wieden+Kennedy London and Unit 9, allows you to mashup your photo into a  whole year of you, roleplaying as a mechanic, an astronaut and, of course, a fireman. You also get a chance to win a printed calendar or if you’re in a hurry, just download the PDF.
  • GAFAnomics

    Armando Alves
    26 Nov 2014 | 12:39 pm
    GAFAnomics explains how Google, Apple, Facebook and Amazon have evolved and decodes their visions on a strategic framework developed by Fabernovel. From economic impact to business strategies, the study helps us understand the key success factors for these companies and build upon this knowledge, rethinking organisations for a digital world. Disclaimer: i’m an invited lecturer for the Digital Transformation Program at Institut Fabernovel Portugal.
  • Palm sized DJ

    Armando Alves
    25 Nov 2014 | 4:37 pm
    Henning Lohse and Jan-Lukas Tirpitz created an Arduino and Bluetooth powered glove that converts hand movements to signals sent to an audio workstation. Part musical instrument, part synthesizer, there’s a lot of potential to explore beyond regular DJing.
  • Beyond filter failure

    Armando Alves
    2 Nov 2014 | 3:08 pm
    I’m afraid the web/tech community has done a lousy job promoting RSS, and even people I consider tech savvy aren’t aware how to use RSS or how it would improve the way they consume information. Between a Facebook News Feed shaped by commercial interests and a raw stream of information powered by RSS, i’d rather have the later. Read the full article on Medium.
  • GIF is the new black for Netflix France

    Armando Alves
    30 Oct 2014 | 9:12 am
    After posting about GIFerator, here’s another campaign pushing this old format into new places. For Netflix France, Ogilvy created a digital outdoor campaign made entirely with GIFs, showcasing their most popular series and adapting the message to the medium. Pushing even further, some of the outdoors featured GIFs responding to current news or even weather conditions, a sign that real time marketing is going beyond social media.
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  • Remember To Say “Thank You”

    Max Kalehoff
    24 Nov 2014 | 6:28 pm
    We’ve been expanding my team at work and interviewing lots of candidates. We interviewed one candidate who seemed perfect for a certain role — one for which we received nearly 1,000 applications. This candidate was smart, articulate and a cultural fit. Her experience and focus made her likely to succeed. Despite being our frontrunner, we eliminated her candidacy because of one small detail: with the exception of me, she neglected to send any teammate she met with a thank-you note. That omission told me she ignores details, doesn’t respect peers, or…
  • Future-Proofing Your Digital Existence

    Max Kalehoff
    31 Oct 2014 | 1:41 pm
    “I’m back,” announced David Churbuck in the headline of his latest blog entry. He just recovered from a blogging hiatus and software meltdown that took his site down for a month. I’m glad to have him back because he’s a good writer and I enjoy his rants on technology, religion and New England life. His absence is a perfect demonstration of how a blog (or any sort of digital app) will erode if you walk away — whether a short hiatus, a long one or an indefinite one. That’s because of the ongoing technical administration required for hosting,…
  • 14 Of The Worst Resume Mistakes Ever

    Max Kalehoff
    26 Oct 2014 | 7:36 am
    Our marketing team is hiring actively for a variety of roles. While I receive recruiting support from our HR/recruiting team, and other members of the marketing team, I try to keep close to all stages of the talent recruiting funnel. (A key responsibility of leading a brand is understanding the talent your brand attracts.) This post is about the “top” of the recruiting funnel — the resume submission stage. And I’ll cut to the chase: I’m shocked by how many educated, experienced and outgoing candidates fail on resume fundamentals. If you are a…
  • World’s Best Hot Sauce Recipe

    Max Kalehoff
    25 Oct 2014 | 8:07 am
    I love chile peppers. I have eight varieties growing in my garden. I cook with them and eat them straight. I also love hot sauces. We keep about eight different kinds on a tray on our dining table, like Sriracha, Cholulu, Thai chile, Frank’s and so on. So you can understand I enjoy concocting hot sauces as well. I have a few good recipes, though I invented one which is undeniably everyone’s favorite. We’ll call it Max’s Hot Sauce. The response is always the same: “Complex flavors. Balanced. Strong heat yet not overpowering. Delicious. Can I have the…
  • It’s A Boy! Meet Marlon Kalehoff!

    Max Kalehoff
    21 Sep 2014 | 8:17 am
    Our nerves were shot. Laura had “laughing contractions” during dinner on Thursday, seven days past due date. We drove to Mt. Sinai Roosevelt Hospital, and our new baby boy came out a couple hours later. No drugs, all natural, just some labor hypnosis podcasts. Enter Marlon Norbury Kalehoff, born 12:12am on September 19, 2014, weighing 7.7 pounds. Laura and I thought the name Marlon was cool. We decided to honor his great grandfather Norbury with the middle name. He has a huge appetite, and is sleeping through the night (so far, knock on wood). His brother and sister think…
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    Rescue Marketing

  • Defending your business

    Mark Riffey
    15 Dec 2014 | 3:25 am
    Business is not easy and we (business owners) make it harder by making what will later seem like silly mistakes. Hopefully, we learn lessons from those mistakes, much less a bit more often. That isn’t necessarily the hard part. Sometimes, business gets tougher because we get the wrong kind of help. The kind of help I’m speaking of includes things that your clientele and staff might do or say, things that get published in the news, or even changes to regulations that don’t affect your business directly, but affect how your clients run theirs. One of your jobs as owner is to…
  • I love companies with slow computers

    Mark Riffey
    10 Dec 2014 | 3:19 am
    How much money do you waste by making your staff wait for computers? For slow networks? For slow internet? For slow computers? How hard do you make it for them to get their work done? How many times has a hotel desk clerk apologized to you at check in time because their computer was not behaving, was slow, or was down? I don’t travel all that much, but I hear this fairly often. How many times do you get similar messages from retail employees, or from customer service reps that you’re on the phone with? Regularly, for me. Is your staff’s productivity hamstrung like this? What…
  • Focused on the holiday, now or the future?

    Mark Riffey
    8 Dec 2014 | 3:19 am
    It’s that time of year when business owners are pulled in many directions. The end of the calendar year has a way of doing that. Some of us are focused on the year we’ve had, some on this month’s performance (which could make or break the year), and some on the future. While all of those things are important, it’s a good time to remind you of the difference between “working on vs. working in the business” and how important ON vs IN is to getting your business out of what feels like survival mode. Working IN the business Almost all of us do this to some…
  • Your systems should focus on your clients

    Mark Riffey
    1 Dec 2014 | 5:00 am
    Do your systems serve your internal customers or all of them? By internal customers, I mean your accounting department, the staff on the shipping dock, customer service representatives, sales people and so on. Systems that serve your internal customers do things such as accept, validate and record orders, track commissions, automate shipment notifications, manage inventory and a multitude of other things necessary to make sure that orders for products and services are properly fulfilled. These systems (investments, really) serve your “real” clients as well, but in many cases…
  • The magic triangle of small business

    Mark Riffey
    24 Nov 2014 | 4:34 am
    Take a look at any reality show business turnaround and the story is always the same: Quality, customer service, management. It’s the magic triangle of small business, much less the formulaic basis of most business turnaround reality shows. What’s a bit stunning is that people actually wait around for the reality show hero and their crew to show up before they take action to clean up the mess they’ve made – and even then, it’s orchestrated by the show. Sure, there’s some money and some not-so-good publicity involved, but most of the time, they’d be…
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  • Maurice Lévy’s remote control greeting #TheVeryGoodWishes

    16 Dec 2014 | 2:07 am
    Publicis Groupe CEO Maurice Lèvy is back again with another interactive holiday greeting on youtube created by Lost Boys Paris.  For the last couple of years Mr.Lévy has used some clever creative tech to transform a corporate speech into an innovative and engaging experience.  This year is no exception, with a YouTube first that allows viewers to control the video on their desktop with a smartphone or tablet as the joystick. By syncing a device to “The Very Good Wishes”, viewers gain control of a carnival claw swinging around Mr. Lévy’s office as…
  • Christmas fails focus group testing > Merry #Sparktazzle

    15 Dec 2014 | 5:48 pm
    Ogilvy Paris put Christmas through focus group testing… resulting in a new, improved and *proven* concept : Merry #Sparktazzle! Seasons greetings to all who have felt the pain of testing. Credits : Ogilvy & Mather Paris Directeur Général: Philip Heimann Executive Creative Director: Baptiste Clinet Creative Director: Paul Kreitmann Copywriter: Andrew Mellen Art Director: Bruna Gonzalez Agency Producer: Antoine Bagot Illustration: Robyn Makinson, Jeremy Bouchet Production Company: Les Télécréateurs Director: Vincent Lobelle Producer: Hélène Daubert DOP: Martin De Chabaneix…
  • The perfect Hipster Christmas Greeting

    15 Dec 2014 | 3:54 am
    It’s hard to cut through the agency christmas card rush with something fresh and original. Grey London have done it with Beard Baubles.  Beard Baubles are what you might imagine them to be – the products themselves have sold out but you can still donate to Aussie charity (Beard Season aims to get people to have a skin check for melanoma, which kills more young people than any other cancer in Australia).                                              …
  • Google Santa Tracker

    13 Dec 2014 | 9:49 pm
    It’s an advent calendar but from the 24th it will use Google maps to track the big man as he does his thing around the world. Developed by Google, with a little help from Santa’s elves, the Santa Tracker features numerous activities within Santa’s Village while Santa prepares for his global journey. Visit the site here
  • Geeky Christmas Experiments

    9 Dec 2014 | 9:59 pm
    Christmas Experiments is an advent calendar which feature digital artists from the creative coding community and their web experiments each day leading up to Christmas Enjoy. Check out the site here
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    All You Need Is A Good Idea!

  • The winner in a brand new category

    Jay H. Heyman
    15 Dec 2014 | 8:06 am
    This is the end of year award season, and we have the first winner in a brand new category: The “pretentious, overstated slogan” category. This year’s winner is Con Edison, a utility that provides electricity to the New York area. This is certainly important, and you would think that their tag line would somehow refer to the essential service it provides. Instead we have an overblown philosophical mantra, worthy of a Zen chant or a cryptic Buddha imperative. Their two-word slogan, “Everything Matters,” is certainly positive, uplifting, affirmative and even inspirational. What it is…
  • What a poor apology

    Jay H. Heyman
    11 Dec 2014 | 7:26 am
    Arby’s has a deal with Pepsi to feature the soft drink in two commercials a year. This year, Arby’s forgot to run a second commercial, and Pepsi sent them a reminder. So Arby’s and their ad agency, Fallon, created this apology spot. Part of the appeal, I guess, is that it could be produced and aired quickly. But the part they forgot about was to make it a good commercial. (Admittedly, some, maybe most people, like it.) You can’t argue with the visual. Well, certainly Pepsi can’t. It is thirty seconds of an image of a glass of Pepsi. Ahh, but the copy, and the delivery. The announcer…
  • We have a winner (loser)

    Jay H. Heyman
    8 Dec 2014 | 7:45 am
    Since it is almost 2015, I doubt if a more tasteless print ad will appear. So I am nominating, and crowning, the ad above as the “best” worst taste piece of advertising for 2014. (This is a print only category; so all the “half fast” Verizon commercials aren’t contenders, though they certainly are in the worst possible “cheap shot “ bad taste category. As you can see below.) There are so many reasons why the “Pot” ad is so bad. And not only because of the silly, smutty headline. It is the attempt to use this sophomoric potty headline to try to sell a $125,000 chamberpot.
  • How do you get new ideas?

    Jay H. Heyman
    4 Dec 2014 | 7:36 am
    “The person who is most likely to get new ideas is a person of good background in the field of interest and one who is unconventional in his habits.” That quote is by Isaac Asimov, that I found online in the MIT Technology Review. (Boy, what I read just to unearth worthwhile topics for you.) He continues: "Obviously, then, what is needed is not only people with a good background in a particular field, but also people capable of making a connection between item 1 and item 2 which might not ordinarily seem connected.” That last part is something I unquestionably agree with. If you…
  • What’s in a name?

    Jay H. Heyman
    1 Dec 2014 | 7:45 am
    (Photo credit: Wikipedia) You know how difficult it was to come up with a good name for your business. A brand name should say a lot about what we do and what we offer, though many seem to have little relationship to the products offered (Starbucks? Nike? Amazon?). But here to shed a little light on why certain brands have the names they do, is a chart that I found on design taxi (which may take a little while to load). Some make sense, some are abbreviations, some are named after obscure animals or locations, and some seem very arbitrary. But each is interesting. Porte advertising, which I…
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    Seth Godin's Blog on marketing, tribes and respect

  • Clear language and respect

    Seth Godin
    18 Dec 2014 | 2:01 am
    Our connection economy thrives when people understand what to expect from one another. We're more likely than ever to engage in interactions that involve an exchange, something that deserves a specific clarification. I'll do this and you'll do that. More and more agreements are being made, because more and more transactions happen outside or between organizations. The question then: What does good drafting look like? If the agreement starts with "whereas" and continues along with, "notwithstanding the foregoing," and when it must be decoded by a lawyer on the other side, something has gone…
  • End of year book and audio roundup

    Seth Godin
    17 Dec 2014 | 9:53 am
    Just in time for the last-minute frenzy (of reading, listening or giving): My favorite fun novel of the year was Whiskey Tango Foxtrot. I listened to it on audio and loved every moment. On Immunity was another audio favorite. An even-handed meditation on why people believe what they believe, even in the face of overwhelming evidence, this book is almost literary at times. Eastern Standard Tribe is a great introdution to the books of Cory Doctorow. The later stuff is even better, but all of it is thought provoking. The Diamond Age was so far ahead of its time that most of you haven't read it.
  • Where to start

    Seth Godin
    17 Dec 2014 | 2:24 am
    Start your first business this way: Begin with the smallest possible project in which someone will pay you money to solve a problem they know they have. Charge less than it's worth and more than it costs you. Repeat. You don't have to wait for perfect or large or revered or amazing. You can start.        
  • Retribution

    Seth Godin
    16 Dec 2014 | 1:57 am
    "He deserved it," is usually the explanation we hear for behavior that strikes us as unproductive, inhumane or counter-productive. The bully is always happy to point a finger at the person he hurt, to cast blame for his inexcusable actions. Retribution is a habit, usually a learned one. It's tit for tat, the instinct to punish. That's a very different posture than the one the productive professional takes. She says, "I choose to take actions that are effective." She chooses a response designed to produce the outcome she seeks, actions that work. We can react or respond, as my friend Zig used…
  • The annual plan construction set

    Seth Godin
    15 Dec 2014 | 2:00 am
    It's that time of year, when big companies race to put together their annual plan for the coming year. These documents, even though they're now digital, involve thousands of hours of analog meetings and discussion and compromise. To save you time, here's a simple list you can use. Just pick one or more phrases, string them together using words like, "using," and a bit of reconjugation and you're on your way. Act in collaboration Break existing paradigms Commit to quality Define new aspirational goals Deliver on opportunities Develop and align talent Develop the optimal portfolio of…
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    Ogilvy Blog Aggregator

  • Short story # 2: Time

    17 Dec 2014 | 3:18 am
    17 Dec
  • Short story #1: Traffic

    17 Dec 2014 | 3:17 am
    17 Dec.
  • Write-ups are passe. Write-downs are in.

    17 Dec 2014 | 3:10 am
    17 Dec.Coincidentally, almost a year to k-guda's silence and olive's lamb.That was 18th. I never forget good food.Gults taught me the word for it. "Eidetic" memory, apparently. (Wiki that, if that's your kinda thing. And while you're at it, wiki Nikola Tesla too, way smarter than his Powell namesake. And wiki his Philadelphia experiment.)Anyway, write ups. The memory deserves one. Only with more fun. And with fewer words. Short visual stories.Could be a nice little series. For kicks. This is the first.So, coming up right above, are my two write-ups -downs for the day.Tug.Wait a minute, it…
  • The 2014 Influential Business Book Shortlist

    15 Dec 2014 | 4:23 pm
    It is the end of the year and a time to look back upon a full year of ideas and try to take stock of what the biggest ideas and insights were.  For the past several months, I have been curating my annual Non-Obvious Trend Report and spending time amidst speaking and traveling to put together my latest thoughts on the trends that will matter in 2015. As I start to put the finishing touches on the book, one of the nicest side benefits is I get a chance to go back through all the books I encountered this year and put together my annual selections for the best books of the year.  This…
  • Ogilvy & Mather Takes Campaign Asia’s 2014 Agency Network of the Year Awards by Storm

    15 Dec 2014 | 11:49 am
    Last week at the Campaign Asia Agency of the Year Awards, Ogilvy & Mather swept up, with 31 awards going to teams around the Asia Pacific region. Among these were several Creative, Digital, and Specialist Agency of the year awards, and two in particular that went to those in the Social@Ogilvy network: Bronze – Specialist Agency of the Year: Social@Ogilvy, Hong Kong Japan/Korea Account Person of the Year: Young Chang, Social@Ogilvy Korea As Paul Heath, Chairman & CEO, Ogilvy & Mather Asia Pacific, said, “These wins highlight the breadth of our expertise across Asia as the…
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  • The startup accelerator application process (
    8 Dec 2014 | 5:12 am
    One piece of advice I have found helpful to new founders is going through the application process for startup programs.  Whether an accelerator, incubator, launch, or other flavor of program helpful to early stage startups – almost all of the application processes are incredibly helpful.  The goal of course is to have ready and willing founders ready to join the program, but not everyone should.  I will leave the why vs. why not to another post, but the application process itself can help founders get on the same page and outline the vision for their company. The obvious programs…
  • Building The Sales Machine Event: Bryan Rutcofsky VP of Sales SMB – Yext (
    5 Dec 2014 | 10:51 am
    Our next Building the Sales Machine event is happening and this time I am happy to welcome Bryan Rutcofsky from Yext. These events are open to anyone who is building the sales and revenue machine at a startup and wants to hear from others in their position, meet like minded people, and solve real problems. Bryan has been working at Yext since the beginning and we are going to spend time talking about selling to SMBs and partners relevant to their business   As with other events the format is; 1/3 Networking and coming up with questions for Bryan 1/3 Myself and Bryan talking about what…
  • Tools I use: 1Password (
    29 Oct 2014 | 5:40 pm
    A few years ago I took the plunge and started using 1Password for all my passwords and logins. At first I thought outfitting all my devices was expensive, but given the time savings its well worth it. The pricing model has changed slightly and the folks behind this amazing software, AgileBits, have even done free giveaways. In a nutshell 1Password is a password management tool that keeps all your login credentials safe. You can use it for many different things including managing identities, credit cards, and other important info you want to keep secret. I use a desktop version of the…
  • The Consolidating Cloud (or intercepting user behavior) (
    28 Oct 2014 | 7:31 pm
    The recent changes announced by Google to let folks using Gmail to have the ability to email people in G+ got me thinking. This is not the first time Google, or anyone else for that matter, has attempted to intercept user behavior to change workflow. It’s all about winning the “default” game and gaining market share in any way possible. A real life example; For the past few years I have been using CloudApp as a handy OSX utility to easily capture screen shots to the cloud, automatically copy them to my clipboard, and have a record of them for the future.  Great tool!
  • People, Product and Process – Courage b (
    22 Oct 2014 | 5:14 am
    On the show The Profit the host, Marcus Lemonis, talks about people, product, and process being the most important aspects to any business. So when the 2014 premiere episode actually featured my close friends The Goureau’s and their business Courage b, so it was a great time to write about my thoughts on the show.  I am a huge fan of The Profit and have been watching since the beginning.  There is something about going to a struggling business and turning it around that appeals to me and feels much better than typical reality tv. I could not be more proud of Noemie, Stephanie, and…
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  • Stay Connected While You’re Home for the Holidays

    26 Nov 2014 | 2:17 pm
    If you, like many people, will be headed over the river and through the woods to Grandma’s house — or anywhere else for that matter — you may stress out at the idea of stepping away from your business for days or weeks at a time. Thankfully, we live in an era of technology and being out of the office doesn’t have to cause a catastrophe for your business. Here’s how to reduce that holiday stress, enjoy time with family and friends, and keep your business up and running. Plan Ahead. Simply giving your customers a head’s up that you will be unavailable (or have limited access to…
  • How to Unleash Your Pet Business’ Marketing Success

    Alicia Lawrence
    18 Nov 2014 | 7:34 am
    Business owners who work in the pet industry are lucky to have an inherently loyal customer base of animal lovers and pet parents who cherish their fur babies and want to give them the best products and services available. Marketing your business well ensures that those committed pet owners are aware of your existence and more likely to refer others your way. Never underestimate the impact an effective marketing plan can have on your overall success as an entrepreneur. By following some basic marketing guidelines, you’ll immediately gain a head start on the competition. Identify Your Target…
  • Your Power is in Your Voice #womenofpower

    4 Oct 2014 | 6:50 am
    by Yvonne DiVita "It's great reconnecting," she said. Her voice boomed through the phone with a power that penetrated my entire body. It dominated her presence. I could see her speaking to me, through the miles between us, the phone line, the very air separating us. "I agree," I said, without anywhere near as much impact, I am sure. We talked business. We talked personal lives. We laughed. We shared a few stories. We took the frayed edges of our lost connection and began to repair them. The color of our lives improved. We went from gray to red... and variations between.  I find it…
  • Conversation with A Friend #friendshipendures

    3 Oct 2014 | 10:57 am
    Dr Lorie Huston and Yvonne at WIPIN by Yvonne DiVita   #friendshipendures “This is an amazing event,” she said as we met in the narrow hall of the exhibit area for BlogPaws Denver, 2010. Her blue eyes sparkled like a sunny afternoon in June. I have to admit, I was pleased with all the praise coming our way. The event was the second BlogPaws, here in Denver, back in our launch year. I remember the conversation so well because having someone of the stature of Dr. Lorie Huston compliment you is not something you forget. “Thank you,” I said. We shook hands. We talked a bit more about why…
  • Blogging is So 1999!

    30 Sep 2014 | 12:43 pm
    by Yvonne DiVita It may only be October but the New Year is looming. Somehow, once we hit September, the days and weeks pass by in a blur and before you know it, Jolly Old St Nick is arriving, with the celebratory night called New Year's Eve, hard on his heels. I wonder how St. Nick celebrates - does he just crash and heave a big sigh, and wait for his wife to bring him a beer? #thingsthatmakeyougohmmmm Over the last two years, as I've worked more intimately in blogging and programs with brands, over at BlogPaws, my emerging and strong community of pet people who blog or tweet or just connect…
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    David Meerman Scott - Web Ink Now

  • Social Gamification Extends the Reach of Live Events

    17 Dec 2014 | 10:19 am
    I love that many of the events I present at at have active social backchannels. The #hashtags at conferences are now an integral part of how people interact in real-time, moving the content from one-way (speaker on stage to audience) to multi-way (people in the audience discussing the speaker’s topic which brings in their networks around the world).
  • Public Relations is about Buyers. Not Clip Books.

    12 Dec 2014 | 7:16 am
    In the early 2000s, I was vice president of marketing and PR for two publicly traded companies. Back in the day, I spent millions of my companies’ dollars and thousands of hours of my teams’ time trying to get mainstream media to pay attention to us. This was pre-social networking, pre-YouTube, pre-easy blogging. While we had a fledgling content strategy using an email newsletter, information rich site, and direct to consumer news releases, we didn’t have today’s real-time communications tools so we primarily generated attention using the old rules of public relations: Press releases…
  • A Visual Representation of The New Rules of Selling

    9 Dec 2014 | 9:29 am
    At my presentation at HubSpot’s Inbound conference this September, I delivered a talk titled The New Rules of Selling. Fortunately, HubSpot had Kelly Kingman sit in on the presentation to create a wonderful graphic recording of my talk.
  • Mary Kay Pink Cadillac Goes Real Time and Retro Cool

    5 Dec 2014 | 3:21 am
    Today I’m speaking at the Direct Selling Association Be Connected conference. I love presenting ideas of real-time sales and marketing to entrepreneurial groups!   I like to sit in on presentations at the events I speak at because I frequently get great ideas for blog posts (like his one), stories for my books, or riffs for my talks. Yesterday, Rebecca Gibson from Mary Kay, Inc. presented on Mary Kay’s iconic Pink Cadillac. I remember hearing about Pink Cadillacs being given away as an incentive to Mary Kay salespeople as a kid. It was a great public relations tool at the time, and…
  • The Hidden Dangers of CRM Systems and Sales Force Automation Platforms

    2 Dec 2014 | 1:05 pm
    Today buyers are in charge. As you consider real-time technology to help you with agile, social selling, you’ll need to be very careful about the role of your Customer Relationship Management System (CRM) and Sales Force Automation (SFA) Platform because it is unlikely that agile, real-time social selling is optimized by software products designed before social networking was mainstream.
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    Online Marketing Blog - TopRank®

  • Global Content Marketing – Book Review

    Lee Odden
    18 Dec 2014 | 3:08 am
    The opportunity to attract, engage and persuade  buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes and team structures that many content marketing departments are used to. That’s why resources around content marketing from a global perspective are essential for international companies. Luckily, I know of just such a resource to point you in the right direction. I first met Pam Didner when liveblogging one her presentations at Content Marketing World. She was at Intel and I had…
  • Social Media Content: Pros, Cons, Examples and Best Practices

    James Anderson
    17 Dec 2014 | 5:06 am
    Aside from your company website, social media content may be one of the most visible forms of content marketing that a brand can produce. When potential customers are seeking out information about your industry and your brand, they are most likely first visiting your website, then checking out your social channels. Content on social media allows you to open up a direct line of communication with customers, prospects and industry leaders in way that traditional media placements simply do not. Carefully crafted and curated social content can tell a customer what your brand is about, what kind…
  • A Marketer and a Journalist Walk Into a Bar: 5 Definitions of Brand Journalism

    James Anderson
    16 Dec 2014 | 5:45 am
    So … a marketer and a journalist walk into a bar. That could either be the start to a joke meant for somewhere other than this blog, or the beginning of a definition of the term ‘brand journalism.’ Let’s go with the latter. You may have heard the phrase ‘brand journalism’ tossed around, but what does it mean to marketers? A simple definition of a brand journalist is this: A marketer and a journalist. They can walk into a bar or walk where ever they want. The point is that they walk in the same shoes, as the same persona with the same mission: Telling and sharing great…
  • 25 Women Who Rock Social Media – 2014

    Lee Odden
    15 Dec 2014 | 3:02 am
    Today we’re celebrating the 5th and final version of the 25 Women Who Rock Social Media – 2014 edition from TopRank Online Marketing. Nearly 100 women have been recognized over the past 4 years and the feedback I’ve received has been amazing – just like the women featured on the lists. Publishing these posts has also introduced me to some incredible individuals that are accomplishing amazing things – creating impact and making a difference – through social networking and social media content. This year nominations were invited from all past honorees. We…
  • Online Marketing News: Disney Is Tops, Slingshot Re-slung, Tumblr Gets Growing

    Ben Brausen
    12 Dec 2014 | 2:45 am
    SURVEY: If Users Are Forced to Choose Between Facebook and Twitter, Twitter Loses - The good news for Facebook in a recent survey by survey creator Survata is that if regular users of both social network were hypothetically forced to choose between keeping only Facebook or Twitter, every age group but one chose Facebook. The bad news: The one age group that opted for Twitter, albeit by the slimmest of margins, was 13 through 17. AllFacebook Facebook Updates Trending - People gather on Facebook to talk about what’s happening in the world. In January, we introduced Trending to help people…
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    Ads of the World™

  • Honda: Zebra crossing

    17 Dec 2014 | 3:29 pm
    Those who respect the traffic see its laws everywhere. Advertising Agency: Box, Goiânia, Brazil Creative Director: Bruno Lopes Art Director: Wesley Silva Copywriters: Bruno Lopes, Wesley Silva Published: September 2014
  • TBWA\Toronto: Toy lab

    17 Dec 2014 | 2:32 pm
    Advertising Agency: TBWA\Toronto, Toronto, Canada Creative Director: Allen Oke Art Director: Susie Lee Copywriter: Jonah Flynn Designers / Illustrators: JP DeLeon, Alex Nardi Editor: Tyler Erdelac Digital Director: Lucia Mancuso 3D Printing: MakeLab Toronto Colorist: The Vanity Published: December 2014
  • iDBUS: Drop everyting

    17 Dec 2014 | 12:59 pm
    Advertising Agency: Start JG, London, UK Creative Director / Copywriter: Tom Langdon Art Director: Romian Ferrer Published: December 2014
  • B Cosmic: Be pretty

    17 Dec 2014 | 12:34 pm
    Advertising Agency: JWT, Tunis, Tunisia Executive Creative Director: El Zoghlami Ahmed Art Director: Ben Abdelghaffar Ahmed Copywriter: Dalia Menhall Production: Frame Nation Films Director: Fekih Anwar / EZA Published: December 2014
  • Jeep: Carved for Angola

    17 Dec 2014 | 12:20 pm
    Advertising Agency: Zwela, Luanda, Angola Creative Director: Cristiano Zancuoghi Art Director: Artur Carvalho Copywriter: Paulo Dinis Illustrator: Illusive Published: November 2014
  • add this feed to my.Alltop - all the adnews not fit to print

  • Ten gift ideas for adgrunts, designers and copygeeks.

    18 Dec 2014 | 3:40 am
    Oblique Strategies : In 1975, Peter Schmidt and Brian Eno created a creativity kickstart pack of strategy cards. They are the original brainstorming cards with phrases like "small clouds obscure the sun", "disconnect from desire" and "faced with a choice, do both". Over 100 worthwhile dilemmas are hidden in this pack that help snap you out of a creative rut. In its fifth edition now, it's a creative classic. Adland:  announcement Read more about Ten gift ideas for adgrunts, designers and copygeeks. Add new comment
  • BETC celebrate 40 years of street art in Paris

    17 Dec 2014 | 2:06 pm
    BETC, just released General Graffiti, a book celebrating 40 years of street art in Paris. The book was written by street artist Karim Boukercha with photographs like the ones above by Yves Marchand and Romain Meffre. The book is coming out via publisher Dominique Carré, One of the highlights is the Magasins Généraux building in Pantin. Not only does it have a history of being a street artist hang out but in 2016 BETC plans to move there. Adland:  adnews Read more about BETC celebrate 40 years of street art in Paris Add new comment
  • 5 Hour Energy "Yummazing" (2014) :30 (USA)

    17 Dec 2014 | 12:19 pm
    Don't just drink your 5 Hour Energy neat. Add it to some seltzer or juice or something. This spot reminds me of Old Navy at its most camp. Country:  United States Commercials:  Drinks & Alcohol Read more about 5 Hour Energy "Yummazing" (2014) :30 (USA) 1 comment Add new comment
  • 5 Hour Energy "Yummification" (2014) :30 (USA)

    17 Dec 2014 | 12:12 pm
    Hate the taste of 5 Hour Energy? Then add it to your favorite beverage, and shoot a video of yourself drinkin' it and send it over to 5 Hour Energy and you could win 100,000. That's almost reason enough to drink it. Almost. Country:  United States Commercials:  Drinks & Alcohol Read more about 5 Hour Energy "Yummification" (2014) :30 (USA) Add new comment
  • Reporters Sans Frontières "Container" (2014) :30 (France)

    16 Dec 2014 | 12:07 pm
    This is a container in the middle of the desert. At night it gets very cold. During the day, it gets impossibly hot. Yet, this container doesn't contain goods. It contains a journalist who has been imprisoned there for the past twelve years. Country:  France Commercials:  PSA & Public Interest Read more about Reporters Sans Frontières "Container" (2014) :30 (France) Add new comment
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    Marketing & Strategy Innovation blog

  • 15 Brand Trends for 2015

    27 Nov 2014 | 3:00 pm
    Another year almost gone, and it's time to start sharing trends and predictions for 2015!   Last year, I shared Brand Keys' Robert Passikoff's 14 Brand Trends for 2014. This year, Robert again put together his proposed trends for the upcoming year. He again shared his thoughts on the numerology, as well, this time, obviously focusing on 15: In numerology 15 is the combination of the number 1 (representing leadership and forward movement) and the number 5 (numeric for business and finance), thus 15 becomes the fusion of leadership and forward momentum for brands and marketers. Facebook Like…
  • Why It Doesn’t Matter If Consumers Are Willing To Pay For Content

    25 Nov 2014 | 3:00 pm
    It doesn’t seem so long ago that the best way to get instant access to content was to stop by a newsstand and handover a few dollars for the publication of your choice.  You could also fill out a little card and receive a subscription for a discounted price.  Either way, you paid for the privilege. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Greg Satellbusiness modelscontentpublishing
  • Riding the "Buy-Cycle"

    20 Nov 2014 | 8:33 am
    For many individuals and businesses the challenge of learning to “Ride the Buy-Cycle” is an ongoing battle of uncoordinated and often misguided baffle. I use the analogy of "Riding the Buy-Cycle" to point out that its often not the Buying Cycle itself that should be the focus, it’s the way we choose to ride it that matters. Many seem to determine that where they play in the buying cycle is a matter of market conditions, rather than strategic choice. For instance, many categories are becoming commoditised today, and marketers feel “stuck”, riding the waves of market forces, powerless…
  • Brand Experience Brief: Targetexpress

    17 Nov 2014 | 4:36 am
    TargetExpress, the new smaller retail concept from the folks at Target, is intended to offer “an assortment that is locally relevant to meet urban guests’ quick trip wants and needs at an everyday value.” Check out this video audit and analysis to see how it delivers on that mission. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: retail formatsbrand experiencesDenise Lee YohnTarget
  • The Come Back of Hardware. And Software Is Becoming a Commodity

    17 Nov 2014 | 3:31 am
    The world is suddenly obsessed with smart technologies and this time around it seems unstoppable. Our everyday electrical and mechanical industrial object will now be occupied and ran by software and connected to the cloud. It also means each object (as small as some smoke detectors and as large as automobiles) will now be equipped with tons of sensors and can adapt to different environment and individual needs. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Idris Mooteesoftware
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    mobileStorm » Digital Marketing Blog

  • Tablet Ownership Growing Faster than Smartphone Ownership in the U.S.

    Mobile Marketer
    18 Dec 2014 | 5:00 am
    Tablet ownership in the U.S. is surging at a pace even greater than that of smartphone ownership. In fact, tablets are growing at a faster rate than that of any other connected device, according to The NPD Group’s Connected Intelligence, Connected Home Report. As of the third quarter of 2014, there were 109 million tablets in use, up 35 million from last year. “Now that the tablet market is unmistakably past the early adopter stage we are able to gain visibility into what the user base is still doing with their devices, and in this case it’s often video focused…
  • New Insights From Holiday Shopping in a Cross Screen World

    Mobile Marketer
    17 Dec 2014 | 5:00 am
    Here are the cold, hard facts for marketers looking to reach male consumers. A new report from the Interactive Advertising Bureau (IAB) has revealed that men are much more likely than women to do their shopping with their smartphones. It’s some anecdotal knowledge that has just become factual and actionable information. The new info from the IAB Mobile Marketing Center of Excellence and Precision Market Insights from Verizon suggests that men go beyond browsing and research on their mobile device to make an actual purchase via a smartphone (56 percent vs. 45 percent). “According…
  • Smartphone Sales Surging into Home Stretch of 2014

    Mobile Marketer
    16 Dec 2014 | 5:00 am
    According to the latest industry data shared by Gartner, sales of smartphones in emerging markets exhibited the highest growth on record last quarter, spiking global smartphone sales to an unprecedented perch. Although worldwide sales of mobile phones to end users were flat in the third quarter of 2014, total sales of smartphones to end users grew 20.3 percent to reach 301 million units. In short, while feature phones continue to lose their luster among current or prospective mobile device owners, smartphones are white hot today and only growing hotter. “Sales of feature phones declined 25…
  • What SEO Taught Us About Marketing in 2014

    Mobile Marketer
    15 Dec 2014 | 5:00 am
    Search engine optimization, like any other type of marketing tool or, for that matter, any tool, changes with the passage of time. Some changes are huge and create a paradigm shift while others are more subtle and sometimes almost unnoticeable. In 2014 there were a number of changes to SEO that, while not earth-shaking, did prove to marketers what it’s still good for, what works now and what changes to the tool should be embraced. Take Social Media for example. While it used to be a platform for practically anything, from posting pictures of your breakfast cereal to “tweeting” about…
  • Better Business Bureau Takes Aim at Non-Transparent Digital Marketing Tactics

    Mobile Marketer
    11 Dec 2014 | 5:00 am
    The Better Business Bureau is setting its sights on advertisers who are not in compliance with required privacy disclosures for their digital marketing campaigns. The BBB, however, is drawing particular attention to native ads. The organization’s Online Interest-Based Advertising Accountability Program just published a “compliance warning” this week noting that companies fusing Interest-Based Advertising (IBA) with native ads “must provide consumers with transparency and control, just as they would with any other interest-based ad.” The BBB will effectively start…
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    Toronto Marketing Blog: Published by Bekhor Management - Professional Practice Development

  • Shifting loyalty from individuals to the firm- A case study

    Toronto Marketing Blog
    16 Dec 2014 | 8:07 am
    Hairdressers are notorious for fiercely protecting their clients (at least from a woman's perspective). So, if you go to 'Sam', you're perceived as Sam's client, not Sam's salon's client. But after decades of salon jumping, I stumbled on one that had the courage and imagination to turn this expectation around.The Curly Hair Institute did something most salons are afraid to do... Read more.- Sandra Bekhor, TorontoPresident, Bekhor Management Small to mid-sized law, architecture, accounting, consulting, medical and other professional practices are invited to learn more about…
  • Why bother blogging on LinkedIn?

    Toronto Marketing Blog
    2 Dec 2014 | 12:30 pm
    Bloggers, there's a new kid in town. LinkedIn is opening up its blogging platform to all members. The question is, should you bother using it if you already have a blog?After some hemming and hawing, I finally found a reason why to bother... - Sandra Bekhor, TorontoPresident, Bekhor Management Small to mid-sized law, architecture, accounting, consulting, medical and other professional practices are invited to learn more about our Toronto-based, marketing services.
  • Maximize quality referrals to your law firm

    Toronto Marketing Blog
    27 Nov 2014 | 3:56 pm
    If you asked the people in your network to describe your firm to you, how well would they do? Area of practice? Most people would probably get that right.  Location? Probably.Here's where folks might start to stumble.Would they be able to describe your ideal client beyond a token few words? Your greatest strengths? Your approach? If you're anything less than certain, then you might be losing out on quality referrals that were there for the taking. So, how can you get the people in your network to do a better job of referring prospective clients to your law…
  • FREE: Proven Coaching Toolkit Framework, Instruction Manual, & LIVE 90-Minute Training

    Toronto Marketing Blog
    17 Nov 2014 | 7:59 am
    If you're a coach and you haven't yet taken any webinars with WBECS, consider signing up for training on the Coach Master Toolkit with developer Andrew Neitlich.  I've participated in WBECS programming in the past and it is excellent.  They bring in quality speakers. Their format is engaging.  And sessions are chock full of valuable insights and guidelines.  The session this week is free. It's 90 minutes long and it comes with the following (taken from confirmation email, received from Ben Croft, WBECS…
  • One key takeaway from 'Turning strangers into clients', a social media webinar

    Toronto Marketing Blog
    14 Nov 2014 | 7:27 am
    Do you treat your social media marketing like advertising?  If you had to pay thousands of dollars to have a LinkedIn profile, to appear in search results on the LinkedIn platform or to post updates in LinkedIn groups, would you change what you posted? Do you hold social media to the same standards that you would hold a print publication, a mailing or other out of pocket marketing activity? Think about it.Doesn't time lost on failed marketing represent opportunity cost?  What could have been happening with your practice, if you'd tried…
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    David Airey

  • Site changes

    David Airey
    16 Dec 2014 | 3:20 am
    After four or five years using my old theme it was time for an update. Portfolio I chose Emil Olsson’s Hi-Response WordPress theme to show my work. The idea was to use Hi-Response for the portfolio and blog, but there are 700 or so blog pages here, and it would’ve meant recreating each of them from scratch, so my identity projects (more to follow) are formatted within Emil’s template, and the blog is kept separate using a child theme of Anders Norén’s Fukasawa. Blog Emil Olsson and Anders Norén on Twitter. Unlike my previous layout (screenshot below), the masonry…
  • OFFSET 2015

    David Airey
    10 Dec 2014 | 2:53 pm
    Since its inception in 2009, the independently run OFFSET creative conference has grown from 450 attendees to 2,500 in 2014. Previous speakers include the likes of Massimo and Lella Vignelli, Milton Glaser, Paula Scher, Louise Fili, George Lois, Daniel Eatock, Neville Brody, Stefan Sagmeister and Jessica Walsh. The three day event is returning to Dublin on March 6th-8th, 2015. “At OFFSET, integration is key. There is no VIP area and no green rooms. The conference operates a democratic space facilitating both speakers and attendees, which allows both to mingle freely and generate off-stage…
  • Identityworks retirement

    David Airey
    8 Dec 2014 | 10:50 am
    Since 1998, Tony Spaeth updated his Identityworks website with constructive reviews of noteworthy identity projects. I’d link to it except it’s just gone into retirement. Tony’s site was one of the first that inspired me to build my own, so thank you for all you did, Tony. Your online presence was always highly respected, a credit to your expertise.
  • Lassa road fashion

    David Airey
    28 Nov 2014 | 7:50 am
    When I was in my teens I worked weekends and some summer weeks as a tyre fitter. Barring the Goodyear Blimp, Bibendum, and Pirelli calendars, I can’t remember much of what tyre manufacturers used to promote their products. While not on the same scale, these “winter road fashion” print ads for Turkish manufacturer Lassa stood out. A memorable idea by Happy People Project in Istanbul. Via @issue. For what it’s worth, Lassa is a good, hard-wearing tyre, too.
  • Typeface combinations used in design books

    David Airey
    17 Nov 2014 | 3:35 am
    The authors of these books work with type for a living, and although not all authors were responsible for the design of their books, I was interested to know what typeface combinations were chosen to represent their words. The comparative images in the post show mid-weight members of various type families. Some of the books also use other weights, and a couple of examples use just one type family throughout. The Elements of Typographic Style (fourth edition, 2013), by Robert Bringhurst — Minion (Robert Slimbach) and FF Scala Sans (Martin Majoor) Elements of Typographic Style, photo via…
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  • Ten gift ideas for adgrunts, designers and copygeeks.

    18 Dec 2014 | 3:40 am
    Oblique Strategies : In 1975, Peter Schmidt and Brian Eno created a creativity kickstart pack of strategy cards. They are the original brainstorming cards with phrases like "small clouds obscure the sun", "disconnect from desire" and "faced with a choice, do both". Over 100 worthwhile dilemmas are hidden in this pack that help snap you out of a creative rut. In its fifth edition now, it's a creative classic. Adland:  announcement Read more about Ten gift ideas for adgrunts, designers and copygeeks. Add new comment
  • BETC celebrate 40 years of street art in Paris

    17 Dec 2014 | 2:06 pm
    BETC, just released General Graffiti, a book celebrating 40 years of street art in Paris. The book was written by street artist Karim Boukercha with photographs like the ones above by Yves Marchand and Romain Meffre. The book is coming out via publisher Dominique Carré, One of the highlights is the Magasins Généraux building in Pantin. Not only does it have a history of being a street artist hang out but in 2016 BETC plans to move there. Adland:  adnews Read more about BETC celebrate 40 years of street art in Paris Add new comment
  • 5 Hour Energy "Yummazing" (2014) :30 (USA)

    17 Dec 2014 | 12:19 pm
    Don't just drink your 5 Hour Energy neat. Add it to some seltzer or juice or something. This spot reminds me of Old Navy at its most camp. Country:  United States Commercials:  Drinks & Alcohol Read more about 5 Hour Energy "Yummazing" (2014) :30 (USA) 1 comment Add new comment
  • 5 Hour Energy "Yummification" (2014) :30 (USA)

    17 Dec 2014 | 12:12 pm
    Hate the taste of 5 Hour Energy? Then add it to your favorite beverage, and shoot a video of yourself drinkin' it and send it over to 5 Hour Energy and you could win 100,000. That's almost reason enough to drink it. Almost. Country:  United States Commercials:  Drinks & Alcohol Read more about 5 Hour Energy "Yummification" (2014) :30 (USA) Add new comment
  • Reporters Sans Frontières "Container" (2014) :30 (France)

    16 Dec 2014 | 12:07 pm
    This is a container in the middle of the desert. At night it gets very cold. During the day, it gets impossibly hot. Yet, this container doesn't contain goods. It contains a journalist who has been imprisoned there for the past twelve years. Country:  France Commercials:  PSA & Public Interest Read more about Reporters Sans Frontières "Container" (2014) :30 (France) Add new comment
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    Osocio Weblog

  • Zeitgeist 2014: An Alzheimer’s Year In Review

    Marc van Gurp
    14 Dec 2014 | 1:00 pm
    How people who suffer from Alzheimer’s see the news is done before but this new campaign video from the Dutch Alzheimer Foundation is still a surprise for us all. Because it is topical on the December Annual Reviews. Unexpected images that you think that doesn’t belong to the past year. “You are now experiencing what it’s like to have Alzheimer’s disease.” Last year, the foundation also surprised us all with a good viral. Author: Marc van Gurp
  • The #IkeaMonkey is back, and he needs your money

    Tom Megginson
    13 Dec 2014 | 7:41 am
    Darwin is a Japanese snow macaque whose image went viral in 2012 when he was found wandering around a Toronto IKEA wearing a shearling coat: Umm saw a monkey in the #ikea parking lot.— Bronwyn Iler Page (@broniewyn) December 9, 2012 Darwin was captured and put into the custody of Toronto Animal Services, while his owner, Yasmin Nakhuda, fought a legal battle to get him back. Eventually, the court ruled against her claim, and she had to pay legal costs for her lawsuit against Story Book Farm Primate Sanctuary, Darwin’s new home. Now settled, Darwin is once…
  • “Save Our Waters”  animates indigenous resistance to Canadian pipelines

    Tom Megginson
    7 Dec 2014 | 6:07 am
    The Enbridge Northern Gateway Pipelines project is a plan transport diluted bitumen from Canada’s Athabasca oil sands to a Pacific port at Kitimat, BC, for transportation to the Asian markets by tanker ships. The project is opposed by many environmental and citizen groups, as well as First Nations (Native Canadian) groups along its path. The concerns include threats to fresh water and other environments from spills, as well as the risks of introducing tanker traffic to new coastal waters. Among the outspoken First Nations are the Haida people living on the Haida Gwaii (also known as the…
  • Cut and paste with The Sun

    Marc van Gurp
    1 Dec 2014 | 1:00 pm
    What happens if you collect The Sun, the British tabloid, for 6 months, cut out every picture of every man and every woman, find a wall and start sticking? Fine piece of data visualization of Kate Hardie for No More Page 3. Author: Marc van Gurp
  • Asian Vaginas End Racism

    Marc van Gurp
    22 Nov 2014 | 2:00 am
    Ever heard a guy say, “I’m not racist, I’ve dated Asian/Latina/Black women before?” Or “I treat my housekeeper like family”. Solo performer, writer and cultural commentator Kristina Wong did an extremely funny comment on video on these meaningless one-liners. Wong’s analysis is so on point. Author: Marc van Gurp
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    Greg Verdino's Marketing Blog

  • 10 Trends for 2015

    Greg Verdino
    5 Dec 2014 | 8:31 am
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
  • Three Truths About Today’s Digital Economy

    Ian Patterson
    27 Oct 2014 | 4:01 pm
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
  • Digital Is the Answer. What’s the Question?

    Greg Verdino
    23 Oct 2014 | 11:27 am
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
  • The Dark Side of Digital

    Ian Patterson
    20 Oct 2014 | 6:00 am
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Questions Every CXO Must Ask About Digital

    Greg Verdino
    16 Oct 2014 | 3:00 am
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    Servant of Chaos

  • Top Social Media Trends for 2015

    Gavin Heaton
    17 Dec 2014 | 2:09 pm
    In the world of social media and content marketing, we talk about the “Three Bs” of content. You can either: Buy – pay for the creation of content Build – make content yourself Borrow – share the great work of other And around this time of year, we start seeing blog posts, articles and presentations on the trends for the year ahead. And while I have my own ideas about what is coming and whether (any of it) is important, my former SAP colleague, Natascha Thomson has put together a quick-to-read presentation on the 2015 trends which I thought I’d borrow. Since leaving SAP,…
  • Celebrate the Stuff You Already Own

    Gavin Heaton
    7 Dec 2014 | 2:27 pm
    I never wanted to be a businessman. All I wanted was to do my craft … and climb mountains. — Yvon Chouinard, Founder of Patagonia Origin stories are vitally important for your business. They are vital for the way that your customers perceive and engage with you and they are vital for your employees. But the reason they are important is because they provide us all with a narrative that speaks to our sense of purpose. Often when we think of purpose, we think of our “mission” statements – or our “vision”. But purpose goes beyond these often banal statements. Purpose speaks to…
  • Six Marketing Visionaries Look to the Future

    Gavin Heaton
    3 Dec 2014 | 1:56 pm
    The Economist Intelligence Unit has interviewed six marketing visionaries who are sharing their insights of what the future of marketing looks like.  The “Future of Marketing” initiative is sponsored by Marketo, and publishes conversations with Seth Godin, John Hagel, Aditya Joshi, Marc Mathieu, Jim Stengel and myself. It makes for great, and varied reading, with each person taking a particular path to the future: Seth Godin encourages us to make stories worth telling. He argues that marketing is about everything and that today’s marketer must be embedded within what  the company…
  • Why Clients Really Fire Agencies-And other insights from the SoDA Report

    Gavin Heaton
    1 Dec 2014 | 4:26 pm
    No matter whether there is a change in CMO or marketing director or whether it’s time for a review, agency management can be an emotional challenge. Over years of collaboration, organisations build collaborative ways of working together – processes, systems and tools become intertwined. People become friends. Colleagues. Even partners. So what really happens when a client fires an agency? Darren Woolley has an answer that may surprise you. As Founder and CEO of TrinityP3, Woolley has a particular view on how and why the client-agency comes undone. “The sum of the parts equal an…
  • Facebook Charts the Course to 2025

    Gavin Heaton
    1 Dec 2014 | 4:31 am
    #474640369 / Strong third quarter earnings were posted by Facebook this week, but CEO Mark Zuckerberg set the stage for a year of investment ahead, with a ten year horizon. Facebook’s expenses are expected to grow between 50% and 70% next year, and the company looks set to not only aggressively scale its various app based technologies, but also recruit the best and brightest talent. With almost 8400 employees, Facebook has grown 44% since last year. As CFO Dave Wehner explained: … we’re investing where we think there is a great opportunity for long-term growth and…
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    Experience: The Blog

  • Social Media Marketing: It's All Been Said Before

    Augie Ray
    5 Dec 2014 | 12:26 pm
    I find it difficult to get inspired to write about social media marketing any longer. Where others see ongoing brand difficulties in social media and claim "we're still learning," I see a marketing channel that is fully mature (and by some measures in decline).As you review all of the inevitable blog posts this month that list 2014's top PR blunders and Social Media #Fail examples, ask yourself if these mistakes were ones caused by an exploration of untested strategies in a new medium or an inability to apply (or perhaps believe) the available data and lessons learned? I think you…
  • Why an Uber Decline May Be Good for the Emerging Collaborative Economy

    Augie Ray
    20 Nov 2014 | 9:48 pm
    Uber has been a poster child for the emerging sharing economy. While other collaborative economy startups like Airbnb and LendingClub have grown and garnered attention, they have yet to create the sort of impact within their verticals that Uber has in the livery business. In San Francisco, for example, Uber (with an assist from other ride-sharing startups) has already caused a 65% decline in taxicab trips and New York has seen a small but unheard of decline in the price of taxi medallions.Given Uber's prominence in the early days of the collaborative economy, it may seem odd for me…
  • The Snappening Blame Game: Protect Yourself and Your Family With Awareness and Action

    Augie Ray
    12 Oct 2014 | 11:27 am
    VentureBeat featured an article entitled, "Who’s to blame for the ‘Snappening?’ You are." While I strongly disagree with the writer's use of the word "blame," I also believe there is nothing wrong with empowering people to take as much control as possible of their privacy and reputation. Those who strive to prevent others from being victimized are too often accused of "blaming the victim," but there is nothing incompatible with assigning blame to criminals while simultaneously helping people to become more informed and protect themselves and their family."The Snappening" is…
  • Stop Social Media Marketing

    Augie Ray
    7 Oct 2014 | 3:55 pm
    Today, I gave a keynote address at the PR + Social Media Summit in my hometown of Milwaukee. My presentation was entitled "Stop Social Media Marketing (Unless)," and I have embedded the deck at the end of this blog post.I predict that many CMOs will diminish their support for social media, content and earned media marketing in the next year or two, and when they do, careers will be adversely impacted. If your career relies on Marketing Department support for content or social media marketing, now is the time to take stock of the trends and consider some actions to protect your career. It…
  • RelayRides Growing, Evolving in Nascent Collaborative Transportation Category

    Augie Ray
    1 Oct 2014 | 6:00 am
    The idea of borrowing a strangers’ car or taking a ride with an unfamiliar person would have seemed unimaginable just a few years ago. Today, many of us are doing this regularly via collaborative economy transportation services such as Zipcar, Uber, Lyft, Sidecar and RelayRides. I have plenty of experience as a consumer of this new category of service, but I wanted to get a view from the inside of one of these companies. I had the chance to do an email interview with Steve Webb, Director of Community and Communications at RelayRides, and we covered topics ranging from rising competition to…
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    The Future Buzz

  • Analytics Insights To Inform Your Marketing

    Adam Singer
    12 Dec 2014 | 4:26 pm
    One of the most frequent requests I receive while speaking at events and talking to users is for us to release more macro insights. We’ve been listening, and December has been a great month for us for sharing big picture thinking and unique data.What have we done? Our team has shared 2 awesome uses of Analytics data to help you better understand the digital landscape. I think they’re really useful, and so wanted to share them both with you below in today’s quick post:1. Updated Customer Journey to Online Purchase ToolLast year we introduced “The Customer Journey to Online…
  • Deadliest Catch & How To Win As A Content Marketing Greenhorn

    Guest Author
    2 Dec 2014 | 9:13 am
    The following is a guest post by Future Buzz community member Lucas Miller. Unless you’ve embraced the life of a hermit over the past decade or so, it’s impossible that you haven’t seen at least one of the 1,000 episodes of Discovery Channel’s “Deadliest Catch.” The show depicts the real-life, heart-pounding nature of being a king crab fisherman out on the dark, dangerous waters of Alaska’s Bering Sea.Usually — serving as a point of comedic relief during an otherwise tense environment — the newest member of a ship’s crew or “greenhorn,” as they’re most commonly…
  • Why Virgin America Is (By Far) The Best US Airline

    Adam Singer
    16 Nov 2014 | 4:39 pm
    As a (relatively) frequent traveler, typically around ~30-40 trips a year involving flying, I’ve almost universally hated airline brands. Delayed flights due to broken planes, awful customer service, bad e-commerce platforms, overbooked flights, uncomfortable seats, terrible food in-flight, etc. I am not going to go on because I’m sure you have your own things that annoy you about flying.With that I love to travel personally and professionally and while the aspect of physically moving from place to place via plane is not a pleasant experience I deal with it, and mentally…
  • Useful Link: Measurement Guide From Google

    Adam Singer
    7 Nov 2014 | 11:16 am
    We’ve written plenty of posts on measurement, noting frequently that data is everyone’s domain and that everyone, no matter what facet of marketing or PR you’re in, needs to get to conversion. So I’m always happy when new resources are released to help marketers continue their journey to achieve better measurement.This week, my colleagues at Google released a new guide to help you become a better marketer. It’s titled: Measure What Matters Most: A Marketer’s Guide.In this brief guide, you’ll learn about the four crucial tenets of measurement-focused…
  • 3 Key Metrics Groups for Publishers to Measure & Questions They Answer

    Adam Singer
    30 Oct 2014 | 7:01 am
    The following was my October Analytics column, originally published on ClickZ. Cross-posting here as I know many of you run your own sites and I frequently get questions related to critical metrics for publishers. You can read all my postings on ClickZ here.In a previous story, I wrote about the importance of self-publishing on your own domain and why, in a world of streams, your own platform that you host remains your most critical asset. As a follow-up to that, one of my friends who runs a popular blog asked me to expand upon that post and list some of the metrics I thought were most…
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    Damn, I Wish I'd Thought of That!

  • Sherri Maxson, Social Business Leader at Grainger

    Andy Sernovitz
    16 Dec 2014 | 10:00 am
    This is a post from my company,’s blog. Check it out for more profiles and stories about the people running social at really big brands. Sherri Maxson is one of those all-star members who has taken us along for her career as a social media executive at three different brands. She’s been a member since 2010 and a speaker at two different Member Meetings. With nearly 20 years of professional experience in the digital world, Sherri Maxson’s career started back in 1994 as a web developer when the Internet was still new and shiny…
  • 3 word of mouth tips for local businesses

    Andy Sernovitz
    12 Dec 2014 | 10:00 am
    This is a post from our project. Check it out for more great word of mouth marketing tips like this every day. Local businesses have a great opportunity to tap into community pride and earn passionate word of mouth from people around town. The businesses that get this right become the icons of a community — the companies people think of when they talk about what makes their town unique. (P.S. This works for local franchises of big brands too.) How to become a remarkable local business: 1. Be a hometown billboard 2. Don’t forget your best influencers 3. Take part in…
  • We’re expanding our events team

    Andy Sernovitz
    11 Dec 2014 | 10:00 am
    My company, GasPedal, and its brands, and, are growing fast. And we’re looking for talented, passionate people to join our team in Austin and Chicago. We’re hiring a VP of Events and a Senior Meeting Planner. These folks will join our existing, awesome event team — and they’ll help us continue delivering amazing event experiences for our members. If either of these roles sound like you or someone you know, you know what to do! About the VP of Events role: GasPedal’s Vice President of Events is an experienced executive and member of the…
  • Newsletter #1017: The “Lessons from Crocheting” Issue

    Andy Sernovitz
    11 Dec 2014 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Krochet Kids intl., started as a group of teenage boys who loved the novelty of crocheting their own hats and scarves to go skiing in. But as the guys grew into adults, their interest in crocheting became a humanitarian one. Now KK intl. is a non-profit that teaches women in Uganda and Peru to make and sell clothes internationally. It’s an amazing education and mentorship program, and…
  • Brandon Rhoten, VP of Digital and Social Media at Wendy’s International

    Andy Sernovitz
    9 Dec 2014 | 10:00 am
    This is a post from my company,’s blog. Check it out for more profiles and stories about the people running social at really big brands. For this member profile, we chatted with Wendy’s VP of Digital and Social Media, Brandon Rhoten. Brandon’s been a member since April 2012 and presented a fantastic case study at our Member Meeting New York conference in 2013. What do Steve Martin, Josh Groban, and Neil Patrick Harris have in common? Their tweets inspire Wendy’s social media strategy according to Brandon Rhoten, Wendy’s VP of…
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  • How to create Call-to-actions that drive conversions – webinar highlights and video

    Kath Pay
    17 Dec 2014 | 7:30 am
    I recently presented A LOT of great tips, advice and best practise examples in a webinar – too many to cover in this post. So read on for a few highlights and access the recorded webinar, jam-packed with juicy conversion-driving must-knows!  I kicked off by stressing the importance of understanding your audience and how they engage with you. Then you can take the tips and advice provided in the webinar and adapt them to suit your business and customers.  Watch the webinar below or read on for the highlights... Right time, right place: Make sure your CTA is in a logical part of the…
  • My favorite reads of the past week (weekly)

    Tamara Gielen
    14 Dec 2014 | 12:30 am
    Is Double Opt-In Really A Best Practice For Europe? 12/12/2014 Is Double Opt-In Really A Best Practice For Europe? Gmail iOS App Increases Email Font Size and What You Can Do About It Gmail iOS App Increases Email Font Size and What You Can Do About It Posted from Diigo. The rest of my favorite links are here.
  • My favorite reads of the past week (weekly)

    Tamara Gielen
    7 Dec 2014 | 12:30 am
    Magic, Attention Management and Persuasion How to Use Magic, Attention Management and Persuasion's Darker Arts 8 Mistakes That Could Be Absolutely Destroying Your Checkout Process 8 Mistakes That Could Be Absolutely Destroying Your Checkout Process Onboarding Emails: What Happens After They Subscribe? Onboarding Emails: What Happens After They Subscribe? Reactivation: How To Win Back Customers 11/17/2014 Reactivation: How To Win Back Customers 52 Ways to Increase ROI Using Email Marketing - GetResponse Blog -…
  • My favorite reads of the past week (weekly)

    Tamara Gielen
    30 Nov 2014 | 12:30 am
    Facebook Has Finally Killed Organic Reach. What Should Marketers Do Next? | Forrester Blogs Facebook Has Finally Killed Organic Reach. What Should Marketers Do Next? | Forrester Blogs Increase your email open rates using this storytelling technique - Campaign Monitor Increase your email open rates using this storytelling technique Speed up your email campaigns with 6 essential code & workflow tips - Campaign Monitor Speed up your email campaigns with 6 essential code & workflow tips from @CampaignMonitor Posted from Diigo. The rest…
  • Leverage your website touch points to grow a quality email list

    Kath Pay
    22 Oct 2014 | 10:27 am
    Join us for a FREE breakfast briefing Date: Tues 28th Oct 2014Cost: It's FREE!Time: 8.45am registration for a 9.30am start until 11.30am (includes breakfast, morning tea and networking opportunities)Venue: cloud.IQ, 4th Floor, 35 Kingsland Road, Shoreditch, London E2 8AA, UK Aimed at both B2C and B2B marketers, our next FREE Breakfast Briefing event takes a detailed look at how you can utilise all of the touch points on your website to encourage email sign-up’s. Over 98% of website visitors leave before taking any action. Much effort and budget goes into driving your site visits, so you…
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    Branding Expert Martin Lindstrom - Author, Speaker & Fan of the Consumer

  • Fast Company: How Much Is That Ice Cream In The Window? Depends On The Season

    27 Nov 2014 | 2:26 pm
    Why fluctuating supermarket prices should be coming soon. A few years ago, driving over the Sydney Harbour Bridge, I realized something had changed. In place of the decades-old, same-all-the-time fare, the toll had begun to fluctuate depending on the time of day and night. “That’s curious,” I thought. But my surprise was short-lived, as I reflected on how the price of nearly everything—stock prices, interest rates, airline seats, gasoline, gold, even chocolate—fluctuates these days. As a branding guy, I’m called in when brands tank, customers flee the stores, or consumers…
  • Fast Company: How the News Business Can Survive Facebook

    27 Nov 2014 | 2:20 pm
    The social network’s plans to control even more of the media industry squeezed a collective gasp out of publishers. Was that a last breath? Facebook recently wrapped up a “listening tour,” hoping to lure publishers across the United States to deliver their content pages and news feeds to Facebook. The idea was that these pages would take on their own life within the mobile portion of the social media space. Since Facebook’s 1.4 billion users give it the world’s biggest platform, it goes without saying that this move would define the very future of news delivery. Many…
  • Fast Company: A Not-So-Modest Plan To Save Bookstores From The Grim Reaper That Is Amazon

    Martin Lindstrom
    26 Nov 2014 | 10:13 am
    Physical bookstores have no chance if they try to compete against Amazon’s selection and price. There must be another way. I have a love affair with bookstores: the search, the smell, the tactile sensation of turning pages. I know I’m not alone: There are lots of customers who still love bookstores. And yet, bookstores keep shutting their doors. Is the bookstore doomed? Yes, I‘m afraid it is—if it continues to compete with Amazon on price and volume. That’s a losing battle. But if bookstores compete on qualities that Amazon will never be able to duplicate, I believe…
  • Think holiday shopping’s ‘soulless?’ This Japanese trend can fix that

    Martin Lindstrom
    26 Nov 2014 | 10:09 am
    The times when Black Friday and Cyber Monday were one-day events are long gone. Data from search engine giant Google show that close to 90 percent of shoppers have turned these days into “mini-shopping-holidays,” rather than one-day events. But the Japanese, known for turning shopping into a fine art, may be pointing the way to yet another new trend in shopping. For decades, the Japanese culture has led consumer innovation. They introduced everything from portable music players to video cameras, from the compact discs to the cartoon obsession — and who could forget Hello Kitty? If you…
  • Martin Lindstrom teams up with NBC’s Today Show to help small Mom & Pop businesses survive

    Martin Lindstrom
    24 Jan 2014 | 11:21 am
    To show how a business turn-around is not only possible, but completely do-able in a very compressed timeframe, Today Show and I looked for 2 businesses that qualified for a makeover. Tune into NBC’s today show on February 1 and 2 for a two part series on what we did, and on what the results were.
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  • BizSugar articles sprinkled with our sugar

    Stefan Engeseth
    17 Dec 2014 | 6:11 am
    Over 500,000 small business owners have their own site called BizSugar. We are more than happy that that this great community shared several articles inspired by our own sugar content. Most of these articles were created by BizSugar’s moderator, Martin Lindeskog.
  • Will Apple introduce a currency 2015 with Steve Jobs on the coin?

    Stefan Engeseth
    15 Dec 2014 | 3:22 am
    Will Apple introduce a currency 2015 with Steve Jobs on the coin?
  • Top 10 posts – updated 11 December 2014

    Stefan Engeseth
    11 Dec 2014 | 1:58 am
    1. Olympic Games in marketing 2. Theatre vs. Organic food: Flowers from my Mother’s Garden 3. Press release: Ikea will move into fashion next, predicts Swedish author Stefan Engeseth 4. Pampers sponsor sex? 5. Adds for Ikea fashion? 6. AppleCurrency with Steve Jobs on the coin 7. World premier of the first defense business workshop ever 8. Standing still will put you on the menu 9. Who said creating trouble can’t be an effective way for change management 10. How Sir Tim Berners-Lee invented the World Wide Web by cracking the code: Not invented here!
  • Is IKEA coming out of the closet?

    Stefan Engeseth
    8 Dec 2014 | 12:59 am
    In our last newsletter we released the idea that Ikea should make clothes. It became a viral global hit with up to five articles a day, including in The Guardian and the Daily Mirror. Along with Jack Yan, publisher of the fashion magazine Lucire I wrote the press release which became more viral than we could have hoped. Many has built on and took the idea further and now there are even ads created for IKEA Fashion.  It was really flattering when The Daily Mirror has recommended IKEA to contacts us in order to further grow the idea. We have spawned the idea,  however it is up to IKEA to…
  • If it ain’t broke, consider break it

    Stefan Engeseth
    5 Dec 2014 | 12:25 am
    If it ain’t broke, consider break it. Rasmus Ankersen. Quote from lectuture at Hjärntillskott Executive Day.
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  • You Might Be Surprised How Much a Hug Helps Fight Illness, Stress and Depression

    Jeremy Dean
    18 Dec 2014 | 6:03 am
    Psychologists go to surprising lengths in new study to show how much a hug can help. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Empathy: Women Better Under Stress But Men Worse Childhood Poverty and Stress Harms Adult Brain Function This is How Exercise Protects You From Stress-Induced Depression How Easily Stress is Transferred Between People A Fast-Acting Treatment Which Helps Severely Depressed Experience Pleasure Again
  • Lack of Sleep During Critical Period of Night Linked to Dementia Risk

    Jeremy Dean
    17 Dec 2014 | 6:44 am
    Missing out on this kind of sleep can lead to poor memory and dementia. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: How Just One Night’s Poor Sleep Can Hurt a Relationship The Vitamin Which May Reduce Risk of Alzheimer’s and Dementia How Cynical Personality Traits Affect Dementia Risk Bad Night’s Sleep? Blame the Full Moon Why Some People Only Need Five Hours’ Sleep a Night
  • The Personality Trait Linked To The Strongest Immune System

    Jeremy Dean
    16 Dec 2014 | 6:29 am
    Outgoing or introverted? Which personality types are best at fighting off infection? Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: The Personality Trait That Doubles Alzheimer’s Risk Meditation Changes How Genes Are Expressed How Cynical Personality Traits Affect Dementia Risk A Highly Valued Personality Trait That Sadly Increases The Risk of Suicide Meditation Can Reduce Loneliness in the Elderly
  • The Best 3 Ways to Deal With Failure (Plus 5 Painful Ones To Avoid)

    Jeremy Dean
    15 Dec 2014 | 9:27 am
    Are your ways of dealing with everyday failures helping or hindering? Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: How to Deal With Stress and Anxiety: 10 Proven Psychological Techniques 8 Ways to Get Rid of Unwanted Negative Thoughts The Healthiest Way to Deal With Memories of a Traumatic Childhood 10 Ways Gratitude Can Change Your Life & 4 Step Gratitude Plan How to Feel Good About Your Body and Worry Less About Imperfections
  • A Foolproof Way To Use Forgetting To Help You Remember, Study Reveals

    Jeremy Dean
    14 Dec 2014 | 6:35 am
    When you save information digitally, your real memory for that information is worse, but a new study reveals a positive flipside. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Social Anxiety Disorder: Impressive Study Reveals The Very Best Treatment How to Take Notes You Will Remember You Can Learn a New Language While You Sleep, Study Finds Why People’s Names Are So Hard to Remember The Myth of Cognitive Decline: Elderly Know More and Use it Better
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    Affordable Internet Marketing

  • 6 Tips In Using Your Social Media Networks To Promote Your Business

    Case Stevens
    4 Dec 2014 | 10:45 pm
    In today’s world of fast-paced social networking, businesses, big and small, are utilizing this new and rising medium to promote their products and services to a wider market. More than half of the world’s population have access to the internet, and more than two-thirds of that having access to social media networks. Here are a […] 6 Tips In Using Your Social Media Networks To Promote Your Business is a post from Affordable Internet Marketing, by Case Stevens.
  • Emotions to Tap When Writing For Brands

    Case Stevens
    3 Dec 2014 | 5:02 am
    Before 2014 ends, leaders in mobile technology are expected to release their latest phone model yet again, getting the bulk of our year-end bonuses. Chances are, you are going to hear conversations like: Are you an Apple guy or a Samsung guy? Since when did these brands become adjectives to describe people? Well, since now. […] Emotions to Tap When Writing For Brands is a post from Affordable Internet Marketing, by Case Stevens.
  • 5 Reasons You Require a Website Now

    Case Stevens
    6 Nov 2014 | 7:26 am
    If you haven’t noticed that almost all marketing and business has moved at least some portion of their operations to the internet, that sound you hear going off is the final boarding call. If you aren’t online by now, this is probably about the last chance that you have before your business starts truly suffering […] 5 Reasons You Require a Website Now is a post from Affordable Internet Marketing, by Case Stevens.
  • Does social media really help my business to grow?

    Case Stevens
    30 Oct 2014 | 5:48 am
    We all know that the core of any successful business is a valuable product or service in addition to an excellent workforce. However, the real question when it comes to marketing isn’t what’s at your company’s core. It’s how are you going to effectively let people know that what you’ve got is worth investing in! […] Does social media really help my business to grow? is a post from Affordable Internet Marketing, by Case Stevens.
  • What Every Business Owner Must Know About Business Website Design

    Case Stevens
    24 Oct 2014 | 2:50 am
    Just like the design and layout of your store effects the way that your customers view your brand and make their purchases, the design of your website matters. Business website design is an overlooked corner of the industry, with many business owners taking an “if I build it, they will come” attitude. The problem with […] What Every Business Owner Must Know About Business Website Design is a post from Affordable Internet Marketing, by Case Stevens.
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    The Accidental Product Manager

  • The Problem That Product Managers Have With Super-Sized Products

    15 Dec 2014 | 1:00 am
    Caption: Sometimes too much is too muchImage Credit: Matt McGee So how did your product start out? I suspect that your company discovered that a group of potential customers had a problem, created a product development definition to solve that problem and then went out and sold a product based on that. With a little luck, both you and your company were successful doing this. When you wanted to boost your sales, you looked around for potential customers with problems that were similar to the one that you were solving and added features to your product to solve those problems also. Sounds just…
  • The Truth? Your Customers Can’t Handle The Truth!

    8 Dec 2014 | 1:00 am
    Can your customers handle it if you tell them the truth?Image Credit: John Irving How much does your product cost? No, I mean based on your product development definition how much does it really cost? Once you account for all of the taxes, installation fees, ongoing maintenance, how much are your customers going to end up paying to use your product? Perhaps even more importantly, how are your customers going to feel as they start to discover the trail of additional fees above and beyond the initial purchase price that they are going to have to end up paying? The Problem With Concert Tickets…
  • Product Management At A Startup – How To

    1 Dec 2014 | 1:00 am
    Startups have special product management needsImage Credit I’ve recently been working with a startup company that is in the business of offering software as a service. This is a fantastic company that I believe has a lot of future potential. They never had any product management talent before they asked me to help them out. What I found and what I had to do says a lot about the world of startups! Where To Start? When I first begin working with a startup, one of the biggest questions that I face is just exactly where to start? It’s a start-up so that means that there probably is no…
  • Taylor Swift vs. Spotify: A Product Manager Problem

    17 Nov 2014 | 1:00 am
    Product managers at Spotify have a problem on their hands Image Credit: Scott Beale Guess what: we don’t buy music any more. Nope, gone are the days that we’d go out to the store and pay US$15 for the latest album from our favorite artist. iTunes and downloadable music pretty much killed this market. However, it turns out that something brand new has shown up that is killing iTunes and the downloadable music market: Spotify. Why Doesn’t Taylor Swift Like Spotify? In the brave new world of streaming music you and I no longer purchase music. Instead, what we do is we sign up…
  • 3 Tips For Staging A Grand Product Launch

    10 Nov 2014 | 1:00 am
    Product success starts with a good launchImage Credit As a product manager, you want your product to be a success. You do your best to understand what your customers will want, you work with your developers to create the right product development definition, and you train your sales teams to go sell it. However, there’s one more thing that you need to be doing. That’s launching your product. You don’t want to just launch it, you want to stage a grand product launch. Now just exactly how are we going to go about doing that? Promote Your Launch Extensively And Creatively A product…
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  • Abbazia di San Miniato al Monte

    Sean Tiner
    15 Dec 2014 | 12:30 am
    Abbazia di San Miniato al Monte (C) TinerFlorence is home to several remarkable and beautiful churches. Enjoy photographs from Abbazia di San Miniato al Monte, which overlooks downtown Florence from a striking hillside.Inside Abbazia di San Miniato al Monte (C) TinerAbbazia di San Miniato al Monte (C) TinerAbbazia di San Miniato al Monte (C) TinerAbbazia di San Miniato al Monte (C) TinerAbbazia di San Miniato al Monte (C) Tiner
  • Tuscany

    Sean Tiner
    8 Dec 2014 | 12:30 am
    Tuscany Countryside (C) TinerTuscany is a beautiful wine region surrounding Florence. Known for its known for its Chianti Classico production, Tuscany has several vineyards and wineries throughout the region. It's easy to enjoy Tuscany via a day trip from Florence or if you have more time, you are free to enjoy the Tuscan sun for as long as you desire.Tuscan Grapes (C) TinerTuscany Vineyard (C) TinerTuscan Winery Production (C) TinerTuscan Winery (C) TinerTuscan Apartment (C) TinerUnique Flower Pots (C) TinerTuscan Estate (C) Tiner
  • Cinque Terre

    Sean Tiner
    1 Dec 2014 | 12:30 am
    Cinque Terre (C) TinerEnjoy some photographs of Cinque Terre, Italia. Cinque Terre, known of the "Five Lands," comprises of five small vilages: Monterosso al Mare, Vernazza, Corniglia, Manarola, and Riomaggiore, Each town is beautiful  and very picturesque along the Italian Riviera.Each town has it's own unique charm and character. The towns are connected by hiking trails in the Cinque Terre National Park, which is a Unesco World Heritage Site. If you don't feel adventurous or are unable to do the hike, the towns are connected via railway.If you ever have the opportunity to visit Italy…
  • Bad Moon Rising!

    Sean Tiner
    21 Nov 2014 | 12:00 am
    Laguna Beach Lifeguard Tower (C) Tiner
  • Bellagio

    Sean Tiner
    14 Nov 2014 | 12:00 am
    Enjoy some scenic landscape pictures of Bellagio, Lombardy an exquisite city in the heart of Lake Como. Several of the images were captured on the I Giardini di Villa Melzi D'Eril property, a breathtaking lakefront villa that is open to public tours. Lake Como (C) TinerBellagio walkway (C) TinerI Giardini di Villa Melzi D'Eril Statute (C) TinerI Giardini di Villa Melzi D'Eril Foundation (C) TinerHotel Excelsior Splendide (C) TinerI Giardini di Villa Melzi D'Eril (C) TinerHotel Excelsior Splendide (C) TinerI Giardini di Villa Melzi D'Eril statute (C) TinerBellagio Boat (C) TinerSecret Garden…
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  • Natural search/SEO work experience programme at iCrossing

    Tiffanni Garner
    2 Dec 2014 | 2:28 am
    Like many graduates, I left university with little idea of what career path I wanted to take. I studied English Literature purely out of enjoyment, as I had little desire to be a teacher or an academic. As my final year came to a close, I ended up falling into business with my dad – setting up a small, artisan bakery in South East London. We worked together for two years before the opportunity to sell the business came up. I was then faced with the same problem of picking a career path. After more than a few desperate job searches, I started leaning towards digital marketing. As an…
  • Swaziland photos from the Development Squared leadership programme
    24 Nov 2014 | 7:41 am
    Earlier this year at one of our company meetings Rachel Collier, our Chief Talent Officer, announced the opportunity for someone from iCrossing to work with an organisation called Development Squared. Development Squared work to link skilled workers from the UK with Swazi businesses facing challenges that more well established UK workers could help with. Participants work within the business for a whole week to help them develop specific skills they need such as finance, marketing, people and project management. Swaziland is found just between South Africa and Mozambique. I have to confess…
  • Tis the season for shoppable content

    Danny Chadburn
    21 Nov 2014 | 3:44 am
    With all these twinkling TV ads around, you might be confused into thinking it was Christmas! The battle for the best 30 second commercial is now more talked about than the race for the #1 spot in the singles chart, and sometimes their soundtrack actually becomes part of it. As you can see from the huge volume of penguin related items currently available to buy from John Lewis (a whopping 155), this content isn’t ‘just’ for Christmas – it’s shoppable, and it’s just one of many attempts by businesses to use content as a way to tap into the festive buying frenzy. There are many…
  • 3 quick PR tips to improve your outreach

    Ricardo Rodriguez
    19 Nov 2014 | 6:19 am
    The increasingly blurry lines between PR and SEO are a hotly discussed topic. As Google moves to discredit the ‘old ways’ of link building – namely, guest posting and directory links – in favour of editorial, natural link-building efforts, it is becoming increasingly pertinent that SEOs possess the skills from both a technical and journalistic point of view. At iCrossing, we pride our SEO team on being comprised of both. Below are three quick and simple ways, inspired by our outreach specialists, which can greatly improve the relationship between SEOs and influencers. While to some…
  • TEDxBrighton – Many Hands

    Sharna Waid
    17 Nov 2014 | 3:20 am
    We live in a digital world, where technology is prevalent in our everyday lives, social networking is an obsession, screens have become our surroundings and wearable tech is the future. We are more connected than ever so why do we arguably feel more isolated? The problem? Our online distractions drive us to desire the physical. Labour work was once the fruitful art of our ancestors and now the skill of making has become a rarity within the noise of the networked age. This was the recurring theme of the latest TEDx conference held at the Brighton Dome, which iCrossing sponsored. The 4th annual…
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    The Database Diva

  • Attention Printers, Lettershops, Ad Agencies: Here’s How To Stick Your Toe into Inbound Marketing

    Lori Feldman
    9 Dec 2014 | 3:03 pm
    I get rants, fairly often, from traditional marketers who finally hear the clock ticking on their old business models and realize they need to “get into” Inbound Marketing or risk having their client base decimated by modern marketers. Printers, lettershops, ad agencies–these are all industries that thrived in the 70s, 80s and 90s, but have seen demand for their service diminish with the advent of social marketing. Fifteen years into this “online marketing,” thing, the “clock ticking” is more like a ticking bomb threatening to blow up these…
  • Free Website Lead Training

    Lori Feldman
    13 Nov 2014 | 9:23 am
    On Monday, November 17, I’m holding a new online training class called, “Why Your Website Won’t Cough up More Leads.” It will show you 5 simple ways to get more visitors to stick and convert to sales inquiries. While my training is $35 USD, the 5 techniques will cost you nothing other than time to implement–as long as you have an email or marketing automation system. (If you don’t, we recommend Swiftpage as entry level solution and Hatchbuck as a more robust solution) But if you’re serious about getting more website leads and you want my help to do…
  • How To Become a Swiftpage Email Super Hero in 3 Months or Less

    Lori Feldman
    6 Nov 2014 | 1:18 pm
    When I started our advanced SwiftpageConnect training series over 3 years ago, I wanted to share the Swiftpage email and drip marketing strategies that helped my company go from local to international stardom (!) as one of the top Swiftpage resellers worldwide. I knew if we could do it for The Database Diva, operating in a highly competitive marketing space, we could help any Swiftpage subscriber master e-marketing and give his company an unfair advantage over his competition. Recently, every time I check our bi-weekly registration list, I always find the same name on there: Tom Jennings of…
  • Follow Up on Email Opt-Outs Using Gmail Canned Responses

    Lori Feldman
    3 Nov 2014 | 3:38 pm
    If you’re like me, you take email opt-outs personally. My go-to reaction is, “what do you mean you don’t want to be on my list anymore to read my amazing, life-altering, revenue-enhancing, database marketing ideas???” My second reaction is, “There must be some mistake.” I work hard to deliver educational and entertaining information to my followers. And I receive great feedback regularly that tells me I’m on track. Sadly, though, marketing can be like this Pinterest quote: If you publish the right kind of content for your audience, though, your…
  • Suffering from Permission-Email CASL Anxiety? Your Prospecting May Be DOA Already

    Lori Feldman
    23 Oct 2014 | 10:48 am
    Sometimes I get questions that beg for a blog post response because so many people want the same answer. This one, from a Canadian marketer on my list who asked me how to collect permission-based emails that complied with Canadian Anti-Spam Legislation (CASL) was my inspiration for today’s post. He asked me to give a webinar on “emailing in a time of CASL” and I said, “no one will come.” Here’s his request and my answer. “Lori, thanks for your email, downloads and webinars. “I bought my CRM for my consulting practice with the goal of using it…
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    Jim's Marketing Blog

  • Don’t let these people crush your business!

    Jim Connolly
    18 Dec 2014 | 4:19 am
    Have you ever stopped using a supplier or service provider, because one of their team was a pain in the ass, rude or incompetent? That’s a rhetorical question, because we all have from time to time. If you have ever wondered why anyone would employ someone that drives customers away, you’ll find today’s post useful. It could also stop someone you know from making the same mistake, because as you’ll see, the business owner is often unaware that the problem exists. The toxic head waiter I was prompted to write this, after meeting up with an old friend yesterday. He owns…
  • How to win a new client. Unlike this guy!

    Jim Connolly
    17 Dec 2014 | 1:12 am
    I was doing some gift shopping at a local store yesterday, when I decided to go for a coffee in their café. I noticed that a salesperson was speaking with the store owner, a couple of tables away from me. Now, if you asked the salesperson what he was doing, he’d tell you he was pitching a new product line to the store owner. But he’d be wrong. The salesperson wasn’t pitching. He was arguing with the store owner. He was trying to prove he was right and that the store owner was wrong. They were now on opposing sides. By the time my coffee arrived, the salesperson was shaking…
  • Are your fees too high or are you marketing to the wrong people?

    Jim Connolly
    16 Dec 2014 | 6:22 am
    Yes, your prices or fees could be too high. Alternatively, you could be marketing to the wrong people. Insanely expensive or a wonderful deal? I was with a friend yesterday, who has just bought a car. Someone overheard him telling me what he paid for it and immediately told him, he must be insane and that the price was way too high. Here’s the thing: The guy that said the car was too expensive, knows nothing about the market value of a 4 month old Aston Martin. The guy who bought the car, is an Aston Martin specialist. He has owned half a dozen of them, he follows the market and he knew…
  • What are you focusing on?

    Jim Connolly
    14 Dec 2014 | 2:39 am
    It’s amazing how much control you have over your results, so long as you’re willing to accept responsibility. You can’t control another person’s attitude, but you can control how you react. You can’t control the economy, but you can control how you adapt. You can’t control your past, but you can control your present. You can’t control what your competitors do, but you can control your strategy. Focus on what you can control. It’s one of the most powerful and liberating things you will ever do. Tip: Read this — Steve Jobs and the power of…
  • Tell them what you stand for

    Jim Connolly
    13 Dec 2014 | 12:24 am
    When someone reads your social network updates, your blog posts, newsletter articles or the marketing pages of your website: Does it tell them what you stand for? Does it explain why they should give a rat’s ass about your business? Does it show them why they should dump their current provider and switch to you? If any of those messages are not being clearly communicated, it’s losing you a fortune. About Jim Connolly: I help small business owners grow their business, make more sales and boost their profits. To see how I can help you and your business, read this.
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    Grow The Dream | formerly Epiphany Marketing LLC | RSS Feed

  • Ways to Finish The Year Strong in Your Business

    David G. Johnson
    8 Dec 2014 | 1:40 pm
    As 2014 winds up, how can you be sure you’re doing what you can with your marketing to make sure you finish the year strong and set yourself up for great success in 2014? Here are 3 practical ways to keep your content marketing working for you! Make sure you subscribe on YouTube or here (via email) to get the latest business growth tips from Grow The Dream! The post Ways to Finish The Year Strong in Your Business appeared first on Grow The Dream | formerly Epiphany Marketing LLC.
  • Why Doesn’t Anyone See My Facebook Posts?

    David G. Johnson
    10 Nov 2014 | 2:30 pm
    You’ve got your Business Facebook Page set up. You’ve put the effort into getting it all decked out with a nice profile pic and a timeline cover. You’ve even built up some followers (Hallelujah!). Now it’s time for the post. You set aside a few minutes, crank out a nice little status update, maybe even upload a picture to go along with it. And then you wait. You wait for that juicy little moment of validation. Will it be a comment? You wait some more Who will “Like” it first? Still waiting. Maybe someone will think it’s useful, entertaining, or…
  • [Video] Facebook: Posting as Your Page vs. Posting as Yourself

    David G. Johnson
    10 Nov 2014 | 10:50 am
    Does your Facebook page have that one team member who’s always clicking the “Like” button on your posts… and it looks like the “Page” liked the content instead of the person? Are you mystified by the latest Facebook change that controls who will be posting — you or your page? In addition to the written guide we prepared not long ago, we had enough questions that we decided a video was called for. I hope this helps! Feel free to share with anyone who may benefit from this… and don’t hesitate to ask a question in the comments below! The post…
  • [Video] How to Schedule Posts on Your Facebook Page

    David G. Johnson
    4 Nov 2014 | 10:13 am
    It’s not unusual for Facebook to “move my furniture” once in a while. That happened recently with the “Schedule” button that used to appear with a little clock icon like this:  Facebook is rolling out a change that eliminates the little clock in favor of a drop-down on the blue “Post” button. From that drop-down menu, you can now schedule your post to be published into the future, backdate the post to appear in the past, or save the post as a draft to be finalized later. Here’s a quick video tutorial on how to use the new tool. The post…
  • Facebook Simplifies Posting, Liking & Commenting as Page

    David G. Johnson
    12 Sep 2014 | 6:33 am
    Facebook has recently rolled out a new set of tools that make it much easier for users who manage pages to control how they post, like, and comment. Although the Facebook Business Manager was a step in the right direction, keeping track of your identity as you tooled around the usual Facebook site was still complicated. The new tools put the controls right where you need them. No matter where you are on Facebook—even if you’re not looking at or using a post from one of the pages you manage—you are now able to interact with content as yourself or as any of your pages. Here’s a…
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  • How to Launch a Successful SMS Campaign

    16 Dec 2014 | 4:43 pm
    Did you know that some studies show the average email is responded to in 48 hours, but the average text message is responded to within 2 minutes? That should give you a sense of the ongoing impact SMS has on our lives. If you’re interested in learning more about how to set-up, launch and run a successful SMS campaign, check out the infographic below brought to us by our friends at It’ll provide you all the tools, tips and techniques you need to launch your next SMS campaign.   The post How to Launch a Successful SMS Campaign appeared first on @AskJamieTurner.
  • How to Use Visual Storytelling to Drive More Traffic to Your Website

    14 Dec 2014 | 7:03 am
    Are you trying to find ways to drive more traffic to your website? Research indicates that consumers receive about 3,000 digital marketing messages in any given day. That’s a bit overwhelming, so the objective for your business is to figure out how to stand out from the other 2,999 marketing messages your prospect may be receiving. The good news is that consumers want to be informed, so all is not lost. What’s more, they want to engage with your brand in highly-visual ways, which provides you an opportunity to differentiate your brand from your competitors’ brands. Perhaps…
  • What do All Viral Campaigns Have in Common? The Answer May Surprise You.

    10 Dec 2014 | 5:14 pm
    Viral marketing is a myth. Though not in the way that I imagine you think I mean. A lot of research and statistical analysis goes into creating viral ad campaigns, so I would argue that virality is not a falsely held idea. Recent campaigns that have gone viral would prove otherwise as well. On the other hand, what I do believe is a falsely held idea is that virality can be predicted, or that there is a “formula” for virality. There are a number of recent campaigns have gone viral without all of the planning and research that goes into other campaigns. A recent example of this includes the…
  • The 5 Most Powerful Words You Can Use in Your Next Call-to-Action

    8 Dec 2014 | 2:35 pm
    “The World can move, or not, by changing some words.” – Toby Ziegler, White House Director of Communications, The West Wing. Toby Ziegler is a creation of Aaron Sorkin; a writer who has spent his whole career crafting screenplays, like The West Wing, The Newsroom, and movies, like The American President and The Social Network. In his work, every word matters. Every word conveys an important meaning. Change a word or two and the audience will laugh or cry, agree or disagree, shout at the screen or give a standing ovation. One common thread throughout his work is an appreciation for…
  • 6 Surprising Facts About the Millennial Consumer

    3 Dec 2014 | 2:29 pm
    We all think we intuitively “get” the Millennial consumer – hip, digitally savvy 20-somethings who would rather text than talk and who run their lives from their ever-present Smartphones. But a great deal of misinformation exists about Millennials, even as they continue to grow in consumer power and influence. Has their reliance on technology impacted how they communicate? What influences their purchasing decisions? How do their relationships with friends and family inform other areas of their lives? This year, Influence Central set out to get a deeper understanding of Millennials and…
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    columbus imPRessions

  • Happy Holidaze 2014!

    8 Dec 2014 | 3:56 am
    Wishing you a very Merry Christmas and a Happy Holiday Season! I hope you make it a little spicy!
  • My Vacation Day In The Woods

    4 Dec 2014 | 2:56 pm
    Today I took a vacation day and experienced my first hunting adventure. Sitting quietly in the woods for hours gives you plenty of time to think, and think and think (and take a selfie or two). I learned quite a bit while in the woods about hunting and myself: Multiple layers are good and Cabela's long john's definitely do the job at keeping you warm. However, I tend to look like
  • WLN Casino Night THIS Friday - Tickets Still Available

    10 Nov 2014 | 5:24 am
    Join the United Way of Delaware County Women's Leadership Network this Friday, November 14th for their annual fundraiser, Casino Night. In February 2012 the United Way of Delaware County officially launched the Women's Leadership Network.  WLN members invest financial resources, time and talent in programs that build self-confidence and social success in individuals and families that live
  • Coming to the Polaris Fashion Place

    7 Oct 2014 | 11:07 am
    The newest United Way of Delaware County Women's Leadership Network banner  to be hung at the Polaris Fashion Place.  Recognize anyone? Live in Delaware County and want to learn more about the WLN?  Check out the website here.
  • Columbus Dispatch Social Strategy Exceeding Goal Three Months Ahead of Schedule

    23 Sep 2014 | 11:39 am
    At the end of January I was hired by The Columbus Dispatch to assist with their Facebook social strategy. I was charged with taking their over 30,000 likes to a benchmark year-end goal of 60,000 likes and boosting weekly engagement levels. This week the Columbus Dispatch Facebook page exceeded the year-end 60,000 like goal ahead of schedule by almost three months. Currently they are at
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    Think customers: The 1to1 Blog

  • Users Vs. People: Why Empathy Matters

    Judith Aquino
    17 Dec 2014 | 10:01 pm
    Facebook, the company whose mantra was once "move fast and break things," has decided it needs an empathy team. Business Insider reports that Facebook has created a team whose job is to understand what it's like to be a customer using their advertising products. Additionally, instead of referring to customers as "users," the social networking giant is now calling them "people." There’s more… To read the rest of this blog posting click here or visit
  • Signed, Sealed... Delivered? My 'Free People' Free Shipping Fiasco

    Anna Papachristos
    17 Dec 2014 | 6:00 am
    Behold, free shipping! One of life's small victories, particularly during the holiday season. For some online retailers, such offers have become universal, while others make consumers earn their reward. In my case, I met Free People's minimum purchase requirement by mere dollars. But, what I saved in shipping costs, I inevitably spent in time. There’s more… To read the rest of this blog posting click here or visit
  • The Number One CX Priority for 2015

    Tom Hoffman
    16 Dec 2014 | 7:24 am
    December. That time of year when thoughts turn to holiday gatherings and unused PTO (paid time off). It's also that period when New Year's predictions articles accumulate like scraps of wrapping paper on Christmas morning. So with this in mind, here's the number one priority for customer experience leaders in 2015. There’s more… To read the rest of this blog posting click here or visit
  • Will Bot Fraud Report Succeed in Driving Change?

    Mila D'Antonio
    15 Dec 2014 | 9:12 am
    A comprehensive report last week commission by the Association of National Advertisers and conducted by cyber security company, White Ops Inc., confirmed what many in digital marketing and advertising already knew: Ad fraud is getting worse. There’s more… To read the rest of this blog posting click here or visit
  • The CX Curriculum

    Guest Blogger: Sam Stern
    12 Dec 2014 | 7:45 am
    Companies with customer-obsessed cultures--think USAA or Southwest Airlines--differentiate themselves in their industries and earn major financial benefits as a result. But customer-obsessed cultures don't just happen: To help transform a culture, customer experience professionals must develop training and coaching curriculum that touches all employees. There’s more… To read the rest of this blog posting click here or visit
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    Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image

  • Why Buy A Car, When You Can Have A BMW On-Demand?

    Mitch Joel
    15 Dec 2014 | 7:44 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • Win More Pitches

    Mitch Joel
    14 Dec 2014 | 6:54 am
    Episode #440 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. If you're in the agency business, you know the new business development and pitching grind like no other. As we all know, pitching for new business is the lifeblood of any marketing agency. Winning the pitches... no matter how great of a closing record you may have, is such a strange thing. There is no real science as to why one great agency wins over another one, and it's not hard to find a litany of articles about how badly damaged the process is... and can be. From closed envelope…
  • How To Generate A Lot Of Creative Ideas Quickly.

    Mitch Joel
    13 Dec 2014 | 6:49 pm
    How often do you watch something twice that you have seen online? It doesn't happen often for me. In fact, I often have a hard time finishing a video on YouTube that I'm interested in, because there's something on the right-hand side - in the recommended viewing column - that grabs my attention like some kind of shiny, bright object (and yes, on YouTube, I can be quite the squirrel). Someone on Facebook posted a link to this little piece of glory just today. The online learning platform, Lynda, has issued a design challenge. They're asking a bunch of designers to take on a logo design…
  • The Way Television Should Be

    Mitch Joel
    13 Dec 2014 | 5:50 pm
    What if television looked and acted like Netflix? Many years back, I was blogging about the future of education. If I could find the specific link to the post, I would have dropped it in here. The dream - as I was dreaming it - would be that one day, students could pick and choose courses to attend like iTunes (remember, Netflix didn't exist back then). Their attendance could be physical and/or virtual. It seems to make sense, doesn't it? You get accepted to a college. That's the one that you physically attend, but you can take an economics course at Harvard or a design thinking course at…
  • The Instagram That You Hardly Know

    Mitch Joel
    13 Dec 2014 | 11:23 am
    There are a lot of people sharing pictures on Instagram. It's a trap to think that Instagram is an amazing marketing channel, simply because there are a lot of people on it taking photos and sharing photos. There are many more dynamic factors at play, and Instagram is so much more than just another photo-sharing app. There's a reason (actually, there are many reasons) why Facebook was so aggressive in their acquisition of Instagram for about a billion dollars back in 2012. At the time, Instagram was quickly defining a very different way that consumers wanted to connect. The photos became a…
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    IAB SmartBrief

  • Online holiday shopping up 15% from last year

    18 Dec 2014 | 6:45 am
    Consumer online holiday spending via desktops is up 15% from last year to $42.5 billion, per comScore.  -More- 
  • Vessel will offer subscriptions for online video content

    18 Dec 2014 | 6:45 am
    Former Hulu CEO Jason Kilar plans to offer free, ad-supported content on upcoming video site Vessel as well as a subscription -More- Get Global Insights on Leading Industries Optimize your marketing strategy with global insights on leading industries online. SimilarWeb's detailed global benchmark report displays the data of over 2 billion web and mobile actions daily, from over 200 countries. Discover keyword secrets, industry insights and more.
  • Do small businesses need any more social media platforms?

    18 Dec 2014 | 6:45 am
    It's almost mandatory for companies to be on social media but not necessarily on all of the platforms, experts say.  -More- 
  • NewFronts 2015 schedule unveiled

    18 Dec 2014 | 6:45 am
    IAB released the preliminary schedule for the fourth annual Digital Content NewFronts marketplace, held in New York City, Apr -More- Director of Marketing - Denver zvelo
  • Sharethrough's native format will allow interaction on publisher sites

    18 Dec 2014 | 6:45 am
    Sharethrough is rolling out an interactive native-ad format called Native Cards that lets users watch video, listen to music, -More- 
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    Marketing Ideas You Can Copy

  • How to Check Out an Angel Investor Using LinkedIn

    Katherine Drotos
    6 Dec 2014 | 8:15 am
    Startups that appear on TV show “Shark Tank” have one advantage over the rest of us. They don’t have to do much research on the investors, aka sharks. Any of them would make a valuable investor. Companies will almost always take their call. Everyone knows these sharks have great success in getting big results for startups. But not every investor is a shark. Investors do more than write a check. With a good investor, your startup benefits from their connections, knowledge, experience, and business skills. With a bad investor, you have someone who gets in your way, requires valuable time…
  • 9 Ideas for a Creative LinkedIn Premium Profile Header

    Katherine Drotos
    19 Aug 2014 | 4:15 am
    The trend of using visual in social media, presentations and everywhere has gone viral and for good reason. Every social media expert recommends using visuals, lots of it. I’ve yet to hear a single person advise against using visual especially when you consider some convincing stats. Research from 3M Corporation has found that people process images 60,000x faster and recall them six times better than words according to Matt Siltala. David Hyerle’s research has found that 80 to 90 percent of the information sent to the brain is visual. LinkedIn got the message loud and clear as one of the…
  • Best 5 Blog Posts: Elevator Pitches

    Katherine Drotos
    9 Aug 2014 | 4:15 am
    Whether or not they happen in an elevator, a quick pitch on the fly is a reality of your business. It may be to a prospective client, a possible hire, a potential employer, or a desired partner, and you never know who you may bump into at the coffee shop. Having your pitch (or rather, pitches) ready to go at a moment’s notice can make those encounters successful. Here are our top 5 favorite posts: 10 Tips for a Winning Elevator Pitch from Business News Daily Give the Perfect Elevator Pitch from Inc. How to Give a Great Elevator Pitch About Your Business from Bates Communications How to…
  • LinkedIn for VPs of Sales: Enhance Your Profile

    Katherine Drotos
    29 Jul 2014 | 4:15 am
    LinkedIn has become a valuable social selling tool for sales people. While VPs of sales typically don’t do the selling, you represent the company. Furthermore, clients and prospects will do a search online to learn more about you and your company before they connect. Your VP of sales LinkedIn profile is most likely to appear at the top of the search results. While you may not control what digital property of yours appears at the top of search results, you can control what your LinkedIn profile says about you. Take this opportunity to use these tips to improve your VP of sales LinkedIn…
  • Best 5 Blog Posts: Social Selling

    Katherine Drotos
    26 Jul 2014 | 4:15 am
    Social media is far more than a distraction or even a networking tool. Your network may be one of the most valuable resources you have, and it’s time to dive into the realm of social selling (if you haven’t already!). Odds are you’ve been doing social selling for some time, even if you haven’t realized it. Harnessing social media to reach out, share your expertise, and touch your prospects is a phenomenal method of marketing and nurturing. Here are our top 5 blog posts on social selling: Social Selling: Step Up Your Game Social Selling: 1 Big Idea to be 38x More…
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    Total Youth Research

  • (Presentation) 10 Facts: Gen Y, Mobile and Word of Mouth

    Graham Brown
    25 Nov 2014 | 6:00 pm
    (Presentation) 10 Facts: Gen Y, Mobile and Word of Mouth 10 Facts About Gen Y: Mobile and Word of Mouth from Graham Brown (mobileYouth) Checkout This Related Research Youth, Mobile and Influence The Business Case for Youth Teens and Social Media Youth, Mobile and Retail Discover Generation Y Today Download my guide FREE * Are you looking to tap the $10 trillion youth market? * Are you looking to build a loyal based of customers like Apple, Lego or Red Bull? * Do you want to discover deeper insights from the hearts and minds of your younger customers? If you answered YES to any of these…
  • (Presentation) 10 Facts about Gen Y: Social Media Privacy

    Graham Brown
    18 Nov 2014 | 5:55 pm
    (Presentation) 10 Facts about Gen Y: Social Media Privacy Checkout This Related Research Youth, Mobile and Influence The Business Case for Youth Teens and Social Media Youth, Mobile and Retail Discover Generation Y Today Download my guide FREE * Are you looking to tap the $10 trillion youth market? * Are you looking to build a loyal based of customers like Apple, Lego or Red Bull? * Do you want to discover deeper insights from the hearts and minds of your younger customers? If you answered YES to any of these questions then click the button below to download my PDF guide FREE Give Me the Book…
  • 10 Facts About Millennials and Mobile Loyalty

    Graham Brown
    14 Nov 2014 | 5:22 pm
    By: andronicusmax Loyalty is Never Permanent, it’s a Process * 44% of Gen Y are considering switching carrier right now * The average switch takes 10 months for 22-25 year olds and 4 months for 15-17 year olds Customer Experience is Key * 67% of 18-25 year olds said poor customer experience was the reason to switch mobile carrier Retail is a Vital Aspect of Gen Y Loyalty * 73% of Gen Y visit a mobile store when it’s time to renew * 56% of Gen Y said a poor retail experience was the main reason they switched carriers * 64% of Gen Y said lack of employee product knowledge…
  • 16 Statistics on Gen Y and Mobile Ownership

    Graham Brown
    12 Nov 2014 | 6:18 pm
    By: 世書 名付 HYPER CONNECTIVITY * 89% of 18-24 year olds check their mobile phones within 15 minutes of waking * 95% of 18-24 year olds check their messages within 1 hour of going to bed * 97% of teens used their smartphone in the bathroom * 10% of Gen Y used their smartphone to buy something online while in the bathroom BIGGEST FEARS OF NOT HAVING MOBILE PHONE FOR 24 HOURS * Argentina 21% “Isolation” * China 23% “Distress” * USA 12% “Failure” * UK 11% “Confusion” WORD OF MOUTH DRIVES SMARTPHONE PURCHASE * 76% of 18-25 year olds said they…
  • 12 Statistics about Gen Y and Privacy

    Graham Brown
    10 Nov 2014 | 8:28 pm
    By: Arturo Donate Gen Y care a lot more about privacy than adults think. What’s more, anonymity is a crucial part of their interaction, especially on social media. Sites popular with Gen Y are also sites which offer the greatest control of privacy. YOUTH CARE MORE ABOUT PRIVACY THAN ADULTS THINK * Only 43% of managers believe teens care what they post online, but in reality 82% said they do * 52% of teens check their social media privacy settings once a week YOUTH WANT MORE CONTROL OVER FACEBOOK PRIVACY * 61% of teens set their social media account privacy settings to share only with…
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    Curiously Persistent

  • We Love the Internet 2014/50: The Decandant edition

    Simon Kendrick
    12 Dec 2014 | 2:05 am
    There won’t be a 2014/51 edition next week, but there will be a 2014/52 edition before the Xmas break. Part 1: For the day job Things to think about: Why our memory fails us – which has implications for the quality of testimony in the Adnan Syed investigation Network TV Is Suffering Through a Great Sitcom Recession. Here’s How to Pull Out of It Why Do All These New Video Games Look So Old? Hate The Idea Of ‘Peter Pan Live’? NBC Is Counting On It – hate-watching as social TV event An experiment in forced nostalgia and questionable parenting Metrics should support a…
  • We Love the Internet 2014/49: The Menace of memes edition

    Simon Kendrick
    5 Dec 2014 | 4:10 am
    Part 1: For the day job Things to think about: The menace of memes: how pictures can paint a thousand lies Marco … YOLO! Why Netflix Spent $90 Million on Its (Terrible) New Series Film Franchises, Platforms and IP: Future of Superhero Cinema How an Illegal Gambling Website Became the King of Marketing The new age of cultural manias. How Medium Is Trying to Bring Back the Web We Lost eBay’s magic mirrors will give shoppers fashion advice Reference points: Trendwatching’s 10 trends for 2015 Buzzfeed’s version of market research Cards Against Humanity’s version of market research…
  • We Love the Internet 2014/48: The puglife edition

    Simon Kendrick
    28 Nov 2014 | 1:40 am
    Part 1: For the day job Things to think about: Sorry, Netflix: Serial proves that the best shows shouldn’t be binged on The internet big 5: Doubling in three years on a trillion dollar base Who’s the Whitehall civil servant spending hours each week editing footballers’ Wikipedia pages? Twitter at heart of ABC’s marketing campaign for Thursday lineup Clayton Christensen Becomes His Own Devil’s Advocate How Magic Leap Is Secretly Creating a New Alternate Reality Google launches Contributor, a crowdfunding tool for publishers Reference points: 2014 information is beautiful…
  • We Love the Internet 2014/47: The Prana energy edition

    Simon Kendrick
    21 Nov 2014 | 1:42 am
    Part 1: For the day job Things to think about: How TV took over the world – in terms of writers room and serialisation The Rise of “Realvertising” and How to Make It The Secret Language of Girls on Instagram How Businessweek Is Reinventing the Magazine Cover What happened when I handed over my Twitter and Facebook to strangers – do social media managers work (in questionable situations)? 1 With a Bullet: ‘Nadeshot’ Becomes a Call of Duty Star quietly disrupts the problem of online identity login Reference points: How to be literate in what’s changing journalism FT’s…
  • We Love the Internet 2014/46: The Idioms of the world edition

    Simon Kendrick
    14 Nov 2014 | 1:54 am
    Still not breaking the internet Part 1: For the day job Things to think about: How Apple creates leverage Meet Shingy, AOL’s “digital prophet” ‘Alex From Target’ and the Mess of Uncontrollable Fame Reference points: The N-word – an interactive feature – interesting approach, involves customising videos. Contains explicit language. Grantland Dictionary: Sportscasting Edition A lifetime of emoticons 2013: The Year in Interactive Storytelling Pop culture Twitter lists – create modern art Longer reads: How did Amazon end up as literary enemy no. 1? The greatest story…
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  • Google Traffic Trends 2014: South Africa

    Herman Manson
    16 Dec 2014 | 9:45 pm
    Google has released its 2014 search charts (the Google Zeitgeist) tracking what search items proved most popular with Internet users in 2014. Do note the charts rank search topics in terms of the largest increase in search volume since the previous (2013) period and have been cleaned up extensively. Global top trending searches Top trending searches in South Africa by category Current Affairs 1 Oscar Pistorius Trial 2 Ebola outbreak 3 South Africa National General Elections 4 MH370 plane disappearance 5 AMCU Strike 6 ISIS (Islamic State insurgency in Iraq/Syria) 7 NUMSA Strike 8 Ukraine…
  • Media Report: Advertising in Africa’s biggest economy

    Herman Manson
    11 Dec 2014 | 7:37 pm
    a The Media Report 2014 feature by Gugu Mtshali. The advertising industry in Nigeria has seen significant maturation in both creativity and execution during the past 10 years. As recently as 2008, television commercials and outdoor advertising were more predominantly foreign in format. Global brands such as Nokia, Nikon, Coca-Cola, Amstel, Heineken, Nissan and others, designed and conceptualised advertising out of Africa and then imported these concepts directly into what is now Africa’s biggest economy. Why did global brands largely import brand messaging for the Nigerian market?
  • #MagLoveTop10: Best international magazine covers of 2014

    11 Dec 2014 | 7:28 pm
    by MediaSlut (@MediaSlut) Last week, we published our list of the 10 Best South African Covers of 2014, with British Airways High Life (South Africa) taking the no. 1 spot with its their September 2014 crossword-inspired cover. This week, we’re looking at the 10 Best International Covers of 2014 that were featured in my weekly MagLove column this past year (for last year’s selection, click here). Our #MagLoveTop10 magazine cover series include: Friday, 5 December 2014: Best South African magazine covers of 2014 Friday, 12 December 2014: Best international magazine covers of…
  • #ShelfLifeTop10: Best product, packaging & design launches of 2014

    Simone Puterman
    10 Dec 2014 | 7:38 pm
    by Louise Marsland (@Louise_Marsland) These are some of our favourite designs, launches, activations and new products, featured in Shelf Life during 2014, in the FMCG and marketing communications industry in South Africa… (in no particular order). Exclusive Books One of the most high-profile rebranding exercises was that of Exclusive Books, by Switch, following upon the sale of Exclusive Books to a consortium led by Global Capital. In August, the iconic brand launched its new brand identity, interior and exterior store branding, as well as the new in-store coffee shop brand, the EB. Café.
  • #Top40TVratings: Generations back on top

    Simone Puterman
    10 Dec 2014 | 6:59 pm
    by SAARF & MarkLives (@marklives) And Generations is back on top of our National and DStv charts for the week of 1–7 December 2014, toppling Skeem Saam out of the Top 10! A collaboration between the South African Audience Research Foundation (SAARF) and MarkLives, this #Top40TVratings column is a weekly roundup of SA’s TV audience viewership. We reveal the best-watched shows of the week before (in this case, 1–7 December 2014), where they ran and how many South Africans tuned in to watch. We offer two tables: The first covers all households — free-to-air viewing (the various SABC…
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  • Before You Plan For Your Business In 2015, Do This First

    Bill Rice
    17 Dec 2014 | 6:00 am
    As we hit the end of 2014, it’s time to start taking whatever time you aren’t spending on holiday sales, spending the holidays with your family, or just the day-to-day business of…well, running a business, and start planning out 2015. Obviously, that tiny slice of time you have left isn’t a huge one–but that’s okay,Read More Article by Bill Rice at Before You Plan For Your Business In 2015, Do This First
  • How to SEO Your Website Home Page and Blog Posts

    Michelle Nickolaisen
    15 Dec 2014 | 6:21 am
    We hear about SEO all the time, and as a business owner, you probably know it’s important–but do you know why? And do you know how to get started improving your SEO, without spending hours banging your head against the keyboard? What is SEO? SEO just stands for “search engine optimization.” SEO is just aRead More Article by Michelle Nickolaisen at How to SEO Your Website Home Page and Blog Posts
  • B2B Marketing for SaaS Software Websites

    Bill Rice
    11 Dec 2014 | 1:55 pm
    Although true that B2C and B2B marketing is quite similar, (in that you’re trying to convince individuals of your value proposition), the two are very different in how you capture your audience’s interest. I’ve found that B2B marketing requires a slightly different set of tactics to consistently generate qualified sales leads. This is primarily becauseRead More Article by Bill Rice at B2B Marketing for SaaS Software Websites
  • Why consider changing your marketing agency?

    Bill Rice
    11 Dec 2014 | 10:29 am
    The end of the year is an ideal time to look at any part of your business, and your marketing activities are no exception. In particular, the end of a year (or quarter) is a great time to review the work you’ve done with your current marketing agency, and decide if you want to keepRead More Article by Bill Rice at Why consider changing your marketing agency?
  • The Power of MailChimp

    Michael Adain Carroll
    4 Dec 2014 | 7:25 am
    Over and over again, we see our clients opting for powerful CRM systems to manage their customer information. Whether it’s Eloqua, Manticore, Salesforce, or something else, they wind up using these tools–which are powerful, no doubt, but often overkill–even if something else suits their needs better. What is that something else? In most cases, MailChimp.Read More Article by Michael Adain Carroll at The Power of MailChimp
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    Technology & Marketing Law Blog

  • eBay Isn’t Liable for Selling Recalled Merchandise–Hinton v. Amazon

    Eric Goldman
    17 Dec 2014 | 9:11 am
    Photo credit: enameled house number two hundred and thirty // ShutterStockDue to Section 230, eBay generally isn’t liable when its merchants sell problematic goods. I believe the earliest ruling establishing this proposition is Stoner v. eBay, a 2000 case over bootleg recordings. More recently, in 2011, a court held that eBay wasn’t liable for personal injuries caused by merchandise purchased on eBay. The latest attempt to hold eBay liable for the goods offered by its merchants claimed that eBay sold equipment subject to CPSC recalls. Like the other cases, this one goes nowhere.
  • First Amendment Bars School Discipline For Student’s Rap Video About School Coaches

    Venkat Balasubramani
    16 Dec 2014 | 8:50 am
    Bell was a student at Itawamba Agricultural High School in Fulton, Mississippi. A few female students told Bell that two male athletic coaches had made inappropriate comments toward them. Bell, an aspiring rapper, made a video about the two coaches. shutterstock / Leishman – cartoon man principal sitting at his desk with a golden apple The verses generally derided the behavior of the two coaches, identifying them by name. Bell posted the video initially to Facebook and then posted a “more polished” version on YouTube. (You can see the lyrics in the opinion, but the majority and…
  • Lawyer Disciplined for Sending Facebook Message to Adverse Party

    Venkat Balasubramani
    15 Dec 2014 | 12:56 pm
    An 18 year old had sex with a co-worker and ended up pregnant. She gave up the baby for adoption, but the biological father did not consent. The mother had signed an adoption consent form. Prior to the date of the hearing to terminate the father’s parental rights, the biological father’s lawyer sent the following Facebook message to the mother: ‘I wish to offer you some reasons why you should stand up and fight for your daughter. As you know, I am the attorney for [the biological father]. We held your deposition in my office. I wanted to give you the chance to make things right.
  • Legal Blog Faces Defamation Liability for Mischaracterizing Prior Legal Proceedings–Huon v. Above the Law

    Venkat Balasubramani
    10 Dec 2014 | 8:23 am
    Plaintiff, a lawyer, was charged with assault in 2008 and charged in 2009 for cyberstalking and witness harassment (based on one of his blog posts?) involving the same alleged victim. He was acquitted of both charges. His charges and trial received publicity. Popular law blog Above the Law wrote two stories about plaintiff’s brush with the legal system. First, in 2008, it published a “lawyer of the day” post that linked to a Madison County Article that first noted the charge for assault. In 2009, a blog called LawyerGossip posted about both the 2008 and 2009 charges (again, same…
  • Bust Up Google? Only If Europe Wants To Make Things Worse (Forbes Cross-Post)

    Eric Goldman
    9 Dec 2014 | 8:59 am
    Photo credit: Jon Le-Bon / Shutterstock.comRecently, the European Parliament passed a resolution urging the European Commission to “consider proposals aimed at unbundling search engines from other commercial services.” The resolution was mostly symbolic. It was really just a straw poll on European policy-makers’ high level of anxiety about Google, and the real goal was to pressure European antitrust regulators to turn the screws harder on Google. But as an actual policy solution, the resolution demonstrates a fundamental misunderstanding about the purported problems or…
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    Online Marketing Blog - TopRank®

  • Global Content Marketing – Book Review

    Lee Odden
    18 Dec 2014 | 3:08 am
    The opportunity to attract, engage and persuade  buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes and team structures that many content marketing departments are used to. That’s why resources around content marketing from a global perspective are essential for international companies. Luckily, I know of just such a resource to point you in the right direction. I first met Pam Didner when liveblogging one her presentations at Content Marketing World. She was at Intel and I had…
  • Social Media Content: Pros, Cons, Examples and Best Practices

    James Anderson
    17 Dec 2014 | 5:06 am
    Aside from your company website, social media content may be one of the most visible forms of content marketing that a brand can produce. When potential customers are seeking out information about your industry and your brand, they are most likely first visiting your website, then checking out your social channels. Content on social media allows you to open up a direct line of communication with customers, prospects and industry leaders in way that traditional media placements simply do not. Carefully crafted and curated social content can tell a customer what your brand is about, what kind…
  • A Marketer and a Journalist Walk Into a Bar: 5 Definitions of Brand Journalism

    James Anderson
    16 Dec 2014 | 5:45 am
    So … a marketer and a journalist walk into a bar. That could either be the start to a joke meant for somewhere other than this blog, or the beginning of a definition of the term ‘brand journalism.’ Let’s go with the latter. You may have heard the phrase ‘brand journalism’ tossed around, but what does it mean to marketers? A simple definition of a brand journalist is this: A marketer and a journalist. They can walk into a bar or walk where ever they want. The point is that they walk in the same shoes, as the same persona with the same mission: Telling and sharing great…
  • 25 Women Who Rock Social Media – 2014

    Lee Odden
    15 Dec 2014 | 3:02 am
    Today we’re celebrating the 5th and final version of the 25 Women Who Rock Social Media – 2014 edition from TopRank Online Marketing. Nearly 100 women have been recognized over the past 4 years and the feedback I’ve received has been amazing – just like the women featured on the lists. Publishing these posts has also introduced me to some incredible individuals that are accomplishing amazing things – creating impact and making a difference – through social networking and social media content. This year nominations were invited from all past honorees. We…
  • Online Marketing News: Disney Is Tops, Slingshot Re-slung, Tumblr Gets Growing

    Ben Brausen
    12 Dec 2014 | 2:45 am
    SURVEY: If Users Are Forced to Choose Between Facebook and Twitter, Twitter Loses - The good news for Facebook in a recent survey by survey creator Survata is that if regular users of both social network were hypothetically forced to choose between keeping only Facebook or Twitter, every age group but one chose Facebook. The bad news: The one age group that opted for Twitter, albeit by the slimmest of margins, was 13 through 17. AllFacebook Facebook Updates Trending - People gather on Facebook to talk about what’s happening in the world. In January, we introduced Trending to help people…
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    Mindshare Strategy

  • No Excuses

    15 Dec 2014 | 8:00 am
    If I’ve learned anything over my career thus far, it’s that we come up with the stupidest excuses to not do something. To be clear, we often devise dumb excuses to do things, too. But no excuse for why we’ve done something can top the hogwash we use to explain why we didn’t do something else. Ultimately, our excuses boil down to three categories. Permission Often we allege we needed someone else’s permission to do something and, because we didn’t have it, that task was impossible. The reality is quite different. Often, when permission is required,…
  • Customer Loyalty

    6 Dec 2014 | 8:00 am
    My favorite band as a kid was DC Talk. They were the first CD I ever owned and the first concert I ever attended. In high school, some friend invited me to go to a second concert of theirs; I learned there the band was splitting up. I was devastated. I bought the solo albums from all 3 of the band members, and was a bit disappointed in the drastically different directions each had taken. Later, though, Michael Tait joined the Newsboys as their new front man. I waited eagerly for what would come of mixing his soulful voice with their contemporary rock sound. I was not disappointed. Until, that…
  • Debit Card (Lack of) Security

    28 Nov 2014 | 8:00 am
    Two holiday seasons in a row, I worked in retail. One year I sold jewelry at a shopping mall retailer. The second year I sold clothing at an outlet in a strip mall. Neither was a particularly glamorous position, but they both taught me a great deal. I learned how to visually gauge the quality of diamonds. I learned how to flip sales pitches around from features to benefits and experiences. I learned how to better deal with disgruntled customers frantic for that perfect holiday gift. I also learned the inherent danger in using debit cards. Security Believe it or not, but debit cards…
  • Toxic Valuation

    25 Nov 2014 | 8:00 am
    I quit my job in 2009. There were just too many things going on with the company that bothered me on an ethical level for me to consider staying the course. I submitted my resignation in early November and, by the end of the month, was back to the drawing board looking for work. I’d been at a startup, taking a tiny salary of $1000/month just so I could afford gas for the commute and the minimum payments on my student loans and credit cards. 1 Not much, but just enough to get by. Unfortunately it also watered down my perception of what my time was worth. Come December, and I was once…
  • Strategically Building Content

    11 Nov 2014 | 8:00 am
    One of my early forays into the WordPress world wasn’t as a developer, it was as a marketing and brand strategy coach. I rented out meeting rooms and presentation venues, and invited professionals from around the area to attend seminars and workshops about content creation. Shorter sessions were just 2-3 hours and you usually left with a few bullet points about your brand’s character, tone, and at least 2 article ideas. Longer sessions were all day, included lunch, and had you walking away with no less than 3, fully-fleshed-out articles. All of my sessions included homework: the…
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  • Dangerous drug was once used to calm coughs

    18 Dec 2014 | 7:39 am
    Dangerous drug was once used to calm coughsRetronaut.comThis vintage ad suggested taking a harmful substance to quell cold symptoms -- and it's not the only unusual 'medicine' of the past.Old remedies you may not believeMore from Mom.meBest mom memes20 hilarious sign fails
  • Major revelation about US strikes in Syria

    18 Dec 2014 | 7:39 am
    Major revelation about US strikes in SyriaGettyAs U.S. fighter jets continue to pound Islamic State targets in Syrian territory, one factor has seemingly changed in the air war.Effect of fear of an 'oops moment'More in the newsISIS thug suspected of killing 150Sydney siege was preventable?
  • Occupation with the highest rate of obesity is ...

    18 Dec 2014 | 7:39 am
    Occupation with the highest rate of obesity is ...GettyA new study revealed the profession that has the most overweight workers in the nation -- and the answer may be a surprise. Solutions employers are testingMore in finance10 most dangerous jobs in the USPaid maternity leave: A reality?
  • Collins: 'I didn't choose this to come out ...'

    18 Dec 2014 | 7:39 am
    Collins: 'I didn't choose this to come out ...'GettyThe '7th Heaven' actor made some baffling comments about his heinous crimes in a to-be-released interview with Katie Couric.How he seemingly forgives himselfMore to readWhy dress codes are hurting girlsGingrich: Sony hack is act of war
  • Probe into Sony hack uncovers damning data

    18 Dec 2014 | 7:39 am
    Probe into Sony hack uncovers damning dataGettyUntil Wednesday, Obama said it wasn't clear who led the break-in -- but a hired forensics team cites 'strong circumstantial evidence.'What singular IP address revealedIn case you missedThreat that caused the falloutDetails around Sony cancellation
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    Chief Marketing Technologist

  • Using Scrumban (Scrum + Kanban) for agile marketing

    Scott Brinker
    16 Dec 2014 | 3:55 am
    Earlier this year, I had the pleasure of meeting Mark Verone, the Director of Marketing & Product Operations at Gogo, the public company that provides in-flight Internet service on many major airlines and private business aircraft. I was giving a presentation on marketing trends inspired by technology and technology culture, and I included a section talking about agile marketing. As with almost all of my talks and writing on the subject, I emphasized Scrum as the actual methodology. Variations on Scrum seem to have been the most common approach in agile marketing, and it’s…
  • First look at the MarTech 2015 San Francisco agenda…

    Scott Brinker
    10 Dec 2014 | 9:01 am
    We’re about 95% complete with the agenda for the next MarTech, taking place in San Francisco this spring, March 31 – April 1. But I’m so excited about how this is shaping up, that I can’t wait any longer to give you a first look at the program. First, I want to express my heartfelt gratitude to everyone who responded to our call for speakers. We were blown away by the amazing suggestions that people contributed. It made it incredibly difficult to select the small subset we could fit into a two-day program. We could have easily filled a 5-day agenda, packed with…
  • Merkle’s CMTO on new kinds of marketing, tech, agencies

    Scott Brinker
    9 Dec 2014 | 10:39 am
    Merkle and I were both born in 1971. Crikey, a lot has changed since then. In 1971, Apollo 14 landed on the moon, the third Apollo mission to do so. An incredible feat of engineering — and also, if you read David Meerman Scott’s Marketing the Moon, a massive accomplishment in marketing too. But now we carry around the computing power of that spaceship in our smartphones. (Although some would say the iPhone 6+ is growing to the size of an early NASA mainframe.) When Merkle was young, it was actually Merkle Computer Systems. But over time, they evolved into a database marketing company,…
  • A whirlygig tour of content marketing software

    Scott Brinker
    1 Dec 2014 | 6:03 am
    This is a guest post written by Dong Liu of VentureScanner. I was impressed with their research on the many categories of marketing technology, and invited them to give us a helicopter tour of one particularly popular subcategory, content marketing. A recent study by ContentPlus shows that 70% of consumers prefer getting to know a company through articles as opposed to through ads. Indeed, with the growing importance of content in attracting new customers and engaging existing ones, content marketing has become an area of focus for many businesses’ marketing efforts. However, it might…
  • What will happen with marketing technology in 2015?

    Scott Brinker
    24 Nov 2014 | 3:26 pm
    Welcome to prediction season, again! It doesn’t take a crystal ball to know you’re going to be inundated over the next 30 days with people prophesying your future — at least your future in marketing for the year ahead. Personally, I subscribe to Yogi Berra’s worldview, “It’s tough to make predictions, especially about the future.” (Variations of which are sometimes attributed to Niels Bohr.) Most of the so-called predictions we’ll hear in the month ahead fall into one of three categories: Trends that are already underway (“mobile usage will…
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  • LinkedIn Publishing for Ad Agency New Business

    Michael Gass
    2 Dec 2014 | 10:40 pm
    LinkedIn has become an ideal platform to strengthen your professional identity by sharing your insights and expertise.When I first started using LinkedIn, it was primarily a place to post your resume and get a job or research prospective clients. It has now become much more.“LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the…
  • Ad Agency New Business | Social Media Workshop – Orlando

    Michael Gass
    25 Nov 2014 | 7:21 am
    A New Approach is NOW Needed for New Business.This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and AAF Orlando, will be held on Friday, February 6, 2015, in Orlando, Florida. The workshop is limited to 40 attendees.This workshopis designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed and implemented in over 200 advertising, digital, media and PR agencies in the U.S., Canada and the UK.New business has been a problem historically for agencies. It’s made worse with…
  • Why are ad agency new business executives performing so badly?

    Michael Gass
    5 Nov 2014 | 4:46 pm
    Rainmakers who were good at new business in the past are struggling today.According to a recent Agency-Marketer Business Report from RSW/US, the tenure of a new business director is 2 years or less. Only 26% of new business directors were viewed as successful.Why?I’ve worked face-to-face with more than 200 advertising, digital, media and PR agencies as they’ve struggled with the changes that have occurred in business development which was brought on by The Great Recession, the worst global recession since World War II. We already know the recession has fueled radical changes in…
  • Study: The Top Reasons CMOs Hire Ad Agencies

    Michael Gass
    28 Oct 2014 | 1:41 pm
    This data will help you think through how you want to position yourself with prospects and what kinds of clients are the best fit for your agency model.This is a guest post written by Drew McLellan. He’s a friend of mine who heads up the Agency Management Institute (AMI), an association of small to medium sized agencies that has been helping owners grow their agencies since the mid 90s.This past summer AMI partnered with research firm Audience Audit and Luth Research to conduct an original study exploring the reasons that CMOs and business owners hire agencies, what they’re…
  • The Best Pitching Guide Book for Agency New Business

    Michael Gass
    14 Oct 2014 | 12:27 pm
    The Levitan Pitch. Buy This Book. Win More Pitches. is the most comprehensive guide for developing a winning pitch management system that I have ever read. Pitching for new business is costly. A lot of time, money and morale are lost because of poor decisions, bad planning and a lack of adequately managing the pitch process.“Approximately half (47% of respondents) of advertising professionals surveyed, by Provoke Insights, say they are dissatisfied with the current internal approach to pitching.”Pitching doesn’t have to be a crapshoot. If your agency is losing more pitches…
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    Kneale Mann | Leadership

  • Let's Keep Searching...

    Kneale Mann
    18 Dec 2014 | 3:30 am
    Since 2001, Google has put together the highlights of the year in the spirit of our time or Zeitgeist. This year, they did something very different. Watch this then share it. 2013 to 20012009 • 2008 • 20072006200520042003 • 2002 • 2001__________________________________________________________________Kneale Mann | People + Priority = Profit Google
  • Resolutions and Reflection

    Kneale Mann
    15 Dec 2014 | 2:00 am
    The calendar year is drawing to a close so it’s only natural we think back on what went well, not so well, and the lessons we learned, while preparing for that magical turn of the year for new ideas, triumphs, relationships, opportunities, challenges, and more.For me and many I know, it has been both a challenging and enlightening year. Perhaps only my perception, but it seems many are sifting through their lives for what makes sense, what needs attention, and most importantly, what can be improved to reach personal goals. Happiness and fulfillment seem to be a common theme more than…
  • Relationships Are Not Easy

    Kneale Mann
    11 Dec 2014 | 1:19 am
    We are twisted complicated creatures. There is pressure to do well, meet deadlines, attain results, and all the while run to find some unattainable goal of success. We are trying to navigate relationships with each other and most importantly with ourselves.Trust is key – that’s the deal breaker. Without trust, we have nothing. But in business, it’s not always easy to maintain. There is pressure to make a buck, increase market share, and win the customer. And in life, it’s difficult to keep that openness because of competing priorities and baggage from the past. Easier Said Than DoneIt…
  • Enjoy the Ride

    Kneale Mann
    9 Dec 2014 | 11:48 am
    One of my go-to songs is from a band called Morcheeba entitled Enjoy the Ride. There was a situation recently that made me crank it a few times. We spend far too much of our time looking back and looking forward and not enough time enjoying now.Now is not always fun and the ride is certainly not always smooth – in fact, it’s often quite bumpy. But if we pay more attention, we may stop chasing shadows in our work, our companies, our relationships, and our lives and enjoy this ride.__________________________________________________________________Kneale Mann | People + Priority = Profit…
  • Making More Mistakes

    Kneale Mann
    5 Dec 2014 | 3:30 am
    There is ample theory that we don’t try many of the ideas we want to try because we fear failure or success. Economist Tim Harford explains why we need to make better mistakes and not assume we know the answers.__________________________________________________________________Kneale Mann | People + Priority = Profit TED | Tim Hartford
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    The Fresh Peel // Ripe Brand Strategy. Juicy Insights and Trends.

  • The Art of Rebranding: How Southwest is Moving on From A String of Negative Press

    Nick Rojas
    21 Nov 2014 | 3:13 am
    Southwest Airlines just launched a major rebranding effort, its first in more than a decade. It’s dropped the boring old logo—literally just a picture of a plane with the words SOUTHWEST under it—in favor of a striped, rounded heart (it’s no coincidence that their home airfield in Dallas is called Love Field). And crucially, in a loud-and-clear commitment to its online sales, it’s changed its name to A friendly new font completes the look, instead of shouting in Helvetica, the new logo has a mix of upper- and lower-case letters on a blue field, almost evoking…
  • Disability Friendly Web Design

    Chris Wilson
    20 Nov 2014 | 7:25 am
    One of the beautiful things about the Internet is that it allows people who are housebound to lead fuller and more connected lives. Accessibility with the Internet has become very important to many United States citizens, according to the Internet Housebound people are not the only disabled online users. Disabled users run a huge range including epilepsy, anxiety, and chronic fatigue. When designing an eCommerce site, you need to keep in mind that disabled users will try to access your site and design an experience that they can all enjoy.     Stop the auto-play. Back…
  • How To Improve Security On Amazon Web Services

    7 Nov 2014 | 6:33 am
    Cloud computing has changed how technology works for everyone. It promises a higher level of efficiency, promises greater agility, and promises more flexibility at a lower price. In short, changes in cloud computing are changing the way all Internet-based security works, whether it is network security or cloud security. What makes ensuring security measures on the cloud so demanding is that cloud computing is based on shared responsibility. When network engineers ponder the intricacies of cloud security, one example they look toward is Azure Security, which has ironed out many thorny problems…
  • Six Steps to Successfully Promote an Event Using Any Social Media

    Dave Landry
    11 Oct 2014 | 8:21 am
    Social media can be a wonderful tool to plan events, but can also be overwhelming as to where to start. Which site works best? Is this hashtag going to work? Let’s get rid of the chaos and break down each step into manageable pieces that can be applied to any social media site. Image Source:     Step One: Create an Events Page, 3 months before. Think of this as the mothership of the event. All social sites are connected through it, and all information about the event is on it. Contact information, engaging content, as well as bios of all the participants should be…
  • Changing Consumer Behaviors: Michelin’s Road Usage Lab

    6 Oct 2014 | 7:12 pm
    Michelin’s most recent campaign wants you to think differently about winter and driving. In fact, everything you know about driving in the winter elements is wrong. Well maybe not everything you know, but everything you know about your tires in winter weather. With a series of videos and infographics focusing on winter driving myths, Michelin is trying to put the idea of winter tires into the minds of consumers, ultimately changing consumer behaviors. Depending on where you live, there are a lot of ideas on how you should drive in the winter elements. But as Michelin does a good job of…
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    iMediaConnection Blog

  • 3 Ways Businesses Could Be Losing Money This Christmas (Infographic)

    Morgan Sims
    17 Dec 2014 | 7:27 am
    This new infographic from Stay Sourced could give a shock to business owners this Christmas. Taken from a survey of UK business professionals, the infographic takes a look at the key areas businesses lose money at Christmas, and the results might spur business owners to do a little more planning before they stride head first into the festive period expecting uninterrupted profits. Let’s take a look at the 3 key areas that could cost businesses money this Christmas. 1) Christmas Parties Love it or hate it, the annual Christmas party comes at a huge cost to UK businesses, clocking in at a…
  • How Will the American Economy Fare in 2015?

    Morgan Sims
    16 Dec 2014 | 8:07 pm
    As 2015 approaches, all eyes look forward to the coming year and its inscrutable economic market strength. Anticipating the future is never easy, but reading the tea leaves for 2015 provides cause for optimism. Here is the outlook for the economy next year. The Job Market is Significantly Improved American Economy Image via Flickr by 401(K) 2013 The importance of this indicator is obvious. More gainfully employed Americans mean more money pouring back into the economy. The United States struggled for years due to a combination of high unemployment and even more people who were unemployed for…
  • Why holiday commercials work — and 3 standouts

    Dave McMullen
    16 Dec 2014 | 10:20 am
    Last weekend when I caught my toes wiggling in the middle of a Christmas commercial, I decided to investigate. And I found that there are legitimate reasons the jolly little Hershey Kiss bells and fuzzy Coca-Cola polar bears catch you by the heart strings. “Emotion and nostalgia are consistent themes throughout some of the best holiday ads,” says Doug Ray, president of Carat North America. “Whether it’s the presents we open, the food we eat, or the movies we watch, the most successful marketers tap into the traditions during the holidays.” (Forbes) When we see scenes that make us…
  • Web Hosting Companies And How They Should Market

    Morgan Sims
    16 Dec 2014 | 9:32 am
    Web hosting is one of the most diverse industries when it comes to many things. Certain hosting companies specialize in a very specific niche while others try to include the entire spectrum. The diversity is not always positive though, there are some of the best web hosting companies in the world for cheap and there are some that are expensive that are terrible. Marketing has a great deal to do with the hosting companies that are chosen by corporations and Ecommerce sites. There are a myriad of different ways to market your web hosting company but not all of them will have the impact that you…
  • MAU and Engagement Statistics of Instagram, Twitter, and Facebook

    Geetanjali Dighe
    15 Dec 2014 | 4:15 pm
    On 10th Dec, Instagram announced that that the platform has 300 Million Monthly Active Users (MAU). When Fortune asked Evan Williams, founder of Twitter, what he thought about it, Williams said, “I frankly don’t give a shit if Instagram has more people looking at pretty pictures.” Monthly Active Users (MAU) is the number of unique users who have interacted with the community in a month. This is different from visitors. Visitors include unregistered readers or readers who haven’t logged in. Every time a reader logs into a site with Facebook Connect, and his or her activity - a like, a…
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    FOLDEN.INFO eMarketing

  • YouTube Influencer Marketing Service

    12 Dec 2014 | 4:51 am
    To place a video advertising various ways exist, common video averts at all or e.g. product placements. To make a product placement or to place a sponsoring message the direct contact to a channel is necessary. This may happen by contacting a channel or via content networks. A rather new option to video is realized more
  • Google Play App Store Marketing

    4 Dec 2014 | 12:16 pm
    Google has released a guide about succesfull marketing at the Google Play Store. The guide includes best practices and describe success factors. Typical marketing aims like a good positions within search results as well as customer retention are part of the guide. These marketing aims are of high importance in todays heavy competitive market at more
  • Purchase History most important Personalization Data regarding ROI

    4 Dec 2014 | 11:59 am
    The most used data in personalization and their importance have been surveyed by the market researchers of Econsultancy. Regarding the popularity personal data like age, gender and location are on top, followed by user preferences, purchase history and behavior on web properties. The aims of personalization in this order are increase of conversion rates, customer more
  • Latest Digital Marketing Trends

    14 Nov 2014 | 4:09 am
    How do you think about the state of the internet, already matured, still in the beginning or in the middle of its development? By the already existing various means and the fast development within in the last years it seems to be difficult to not use the term matured. But in reality and e.g. by more
  • Social Media Software for Websites

    6 Nov 2014 | 7:34 am
    Establishing a social network on websites with just a couple of clicks is what offers for free. This sounds good and by ning or sixgroups there are already some services available offering similar services. But is new and respresents itself with up to date and advanced professional functions. Of interest is of course more
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    Blog - Digital Jungle

  • Crossing The (Digital) Border

    11 Dec 2014 | 1:42 am
      With the growing economy, the burgeoning middle class and the increasing demand for Western goods, overseas education and international travel, many opportunities exist for exporting and expansion into this booming country. International brands are seeing China as a treasure…
  • The Growth of the Chinese Film Industry

    24 Nov 2014 | 11:24 pm
    The Size of the Chinese Film Industry The Chinese film box office is now the second largest in the world, second only to the American film box office. The box office revenue of 2012 was $2.7 billion, a 30% increase…
  • The Growing Popularity of Medical Tourism in China

    24 Nov 2014 | 11:16 pm
    What is Medical Tourism? Medical Tourism is not a new concept. Originally the term was more closely associated with people travelling from third world countries to more developed ones in order to receive medical care for health issues they cannot…
  • Designed In China

    24 Nov 2014 | 7:02 pm
      Made in China For many years, China has been heavily associated with the manufacturing industry and the infamous slogan ‘Made in China’ found on almost everything we consume in Western society. There is, however, a wind of change in…

    13 Nov 2014 | 8:52 pm
    Sydney, Australia, 14thNovember 2014. Digital Jungle, a multicultural digital marketing Agency, announced a new partnership with EarthCheck, a specialist international tourism and business advisory group providing leading edge performance and sustainability solutions. Through this new partnership, Digital Jungle has been…
  • add this feed to my.Alltop - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • 5 attributes of Titanic digital community,brand and their challenges

    17 Dec 2014 | 2:08 am
    Remeber Titanic- the Royal Mail Ship ‘RMs Titanic’, that big British ship, a passenger liner, that sang and killed all its passengers in North Atlantic Ocean  on April 15, 1912?. Even if most of us were not born as at that time, we have had cause to watch the movie produced. From what we learnt, […]
  • How to identify A Community, brand with legacy in the social age

    15 Dec 2014 | 2:23 am
    Those who still think the strategies of the ‘big boss’ theory will still help them move forward faster need a rethink. The social age is putting power in the hands of everyone. The use of the power though has issues, but must be respected. Many with social power,  opportunities keep mismanaging their potential. The customer […]
  • Startupland: advice for startup brand owners, entrepreneurs from Mikkel Svane etal

    8 Dec 2014 | 2:58 am
    About two weeks ago, I granted an interview to business column of Vanguard Newspaper in Nigeria about my thought on digital communication in Nigeria, startup entrepreneurship among other issues. The opinion I shared are all  my own conviction of the stuff  I considered as  parts of  ammunitions entrepreneur must be armed with to excel. A […]
  • The future is digital, are you there?

    17 Nov 2014 | 5:46 am
    It is amazing how life can be cheap if we understand its principles and rudiments. I am a strong believer in time and season though. A continuos commitment to what you love to do, even if it is not paying much today will pay off tomorrow. The human challenge is that we want to wait […]
  • Digital Journalism in Nigeria : the challenges and the future

    13 Nov 2014 | 4:58 am
    No one can deny the fact we now live in the digital age. Every thing is changing and we must change, adapt and move with the trend if we must remain on top of the game or  if we are heading for somewhere great and relevant. Every profession is witnessing the change. None is spared. […]
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    Free Sales & Marketing Magazines and Downloads from

  • Meatball Sundae Marketing Research Kit - Includes a Free $8.50 Book Summary

    17 Dec 2014 | 3:20 am
    The Meatball Sundae Marketing Research Kit brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing solutions. This kit includes the Meatball Sundae - Is Your Marketing Out of Sync Summary eBook that normally is $8.50. Seth Godin's book is the definitive guide to the 14 trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says 5,000 people who want to hear your message are more valuable than…
  • The Video Marketing Handbook

    17 Dec 2014 | 12:00 am
    The Video Marketing Handbook covers everything from video production through to optimizing and tracking your video's performance. Vidyard has partnered with experts to bring you an incredible resource packed with inspiring examples and proven best practices.Making video less intimidating, Vidyard will walk you through:How to introduce a storytelling culture at your companyTypes of videos you'll want to produce throughout the funnel (and their strategic purpose)What a typical video marketing budget looks like (for in-house or outsourced assets)Defining your video marketing goals and…
  • The Essentials of Social Media - Free Kit

    16 Dec 2014 | 6:50 pm
    The Essentials of Social Media, brings together the latest in information, coverage of important developments, and expert commentary to help with your Social Media related decisions.The following kit contents will help you get the most out of your Social Media research:Industry Report: 2014 Global Email SurveyDominate Your Social Media Marketing This Holiday SeasonLeveraging Facebook to Improve ROI on Brand SitesSocial Business Anytime, AnywhereRequest Free!
  • Five Critical Business Trends Leading Executives in HR, Finance, IT, Sales, Marketing, and Operations are Addressing

    16 Dec 2014 | 12:00 am
    All of these changes have significant implications for executives managing their functions. Many executives often recognize change too late or misunderstand the implications of those changes for their teams.Unfortunately, those misses cost organizations greatly in terms of direct, indirect, and opportunity costs.This white paper dives into the resulting challenges of these trends with 25 functional insights across HR, Finance, IT, Sales, Marketing, Communications, Operations, and more. Learn how the best companies are able to survive and thrive in this fast-changing environment.Request Free!
  • Top Ten Reasons to Move Your Contact Center Operations to the Cloud

    16 Dec 2014 | 12:00 am
    In this eBook, we will examine the idea thoroughly, and present the 10 reasons you need to move your contact center operations to the cloud, today.Request Free!
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  • Minority Report-style policing?

    17 Dec 2014 | 6:45 am
    An article in Monday’s talked about how three-quarters of UK citizens believe that allowing police officers access to more digital technology will improve frontline policing.
  • Three Signs your Brand Needs a Facelift

    10 Dec 2014 | 2:44 am
    Your brand is every single thing you do and say that influences how people perceive you, so it absolutely needs to be at the centre of your business.
  • What boiled cabbage can teach us about effective content marketing

    5 Dec 2014 | 2:32 am
    When I was young, my mother would employ various tricks to make her children eat healthily. And funnily enough, I think we content marketers could learn from her experience…
  • Why it’s time for online engagement metrics to grow up - Gangnam Style

    4 Dec 2014 | 2:51 am
    YouTube has announced that it has revised its 'hit counter' so it can continue to provide statistics that are already in the billions. But this is the clearest example yet that online measurement is still based in the last decade.
  • Who are you really selling to?

    19 Nov 2014 | 6:52 am
    Some people don't refer to it as B2B, but B2B2B2B2B2C. At the end of the chain, there is a user. However, there is a long line of people in the approval process who fall into the ‘B’ category.
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    On Social Marketing and Social Change

  • Marketing that Improves the Practices of Health Care Professionals

    26 Nov 2014 | 9:08 am
    Health care professionals (HCPs, that includes dentists, nurses, pharmacists, physicians and physician assistants among others) receive too little support in changing their practices, processes and policies to improve the health of their patients. In many cases they are simply given clinical recommendations to follow and are viewed as passive ‘channels’ to provide ‘authoritative and credible’ information to their patients. I talked about this as a ‘swamped channel’ in Pediatricians Drowning in Advice and noted a study that documented 162 separate pieces of verbal advice…
  • Can Soda Companies Engage in Social Marketing?

    24 Sep 2014 | 2:31 pm
    Coca-Cola, PepsiCo, and the Dr Pepper Snapple Group pledged yesterday to cut beverage calories in the American diet by 20% by 2025 through promoting bottled water, low-calorie drinks and smaller portions. From The Wall Street Journal, “Under the voluntary agreement…the companies said they would market and distribute their drinks in a way that should help steer consumers to smaller portions and zero- or low-calorie drinks. They also have committed to providing calorie counts on more than 3 million vending machines, self-serve fountain dispensers and retail coolers in stores, restaurants…
  • Academic Competencies for Social Marketing

    20 Sep 2014 | 8:37 am
    What should be the minimal requirements for someone who wants to learn about and practice social marketing? That discussion has been bounced around the field for many years, and yes, everyone has an opinion. The good news is that with the emergence of the International Social Marketing Association, Australian Association of Social Marketing, and the European Social Marketing Association there are now platforms on which to develop consensus about these and other issues (such as the recently formulated Consensus Definition of Social Marketing). Yesterday, following similar actions by the AASM…
  • Gossip Unleashed: A Viral Effects Strategy in Swiss Healthcare Marketing - An iSMA Webinar

    3 Sep 2014 | 9:29 am
    How do gossip and viral marketing play out in teddy bear clinics and with city rangers talking about wild boar? Do these approaches also reduce fear associated with hospital visits? In the next International Social Marketing Association (iSMA) webinar, Swiss social marketer Maurice Codourey sums up his research findings and many presentations at international congresses. He will also address the effectiveness of non-medical public presentations, constructivist didactics and municipal intelligence. Maurice works in innovative health care in Switzerland, lectures on social marketing at the EB…
  • The Future of Social Marketing: Craig's Happiness Talk

    13 Aug 2014 | 12:56 pm
    This June I was honored to receive the Phillip Kotler Social Marketing Distinguished Service Award, “The Kotler Glass,” at the Social Marketing Conference in Clearwater Beach, FL. In his presentation of the award, Dr. Kotler noted that “[Craig] is known for many things; a prolific writer, a creative architect of programs, an innovator and risk taker, and an outspoken and long-time guiding force in our field…In fact, if one word could be used to describe him, catalyst is the perfect one. He is that agent that provokes significant change… For those who know him, he is a brilliant and…
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    Digital Examples

  • Skype Translator

    17 Dec 2014 | 2:13 am
    This seems straight out of a sci fi film (and in fact is similar to Douglas Adams' Babel fish).  Skype has just released a demo video of its live audio translation in action.I'd love to play with this (translation - try to break it), and I'm sure that bits where it didn't work have been edited out, but how brilliant the potential is, especially for a nation of terrible language students.Earlier - Word Lens - written text translated, from 2010 (now owned by Google)
  • 10 Trends for 2015

    12 Dec 2014 | 5:09 am
    10 trends for 2015 from Dan Calladine Each year we produce a trends report to help us think about how the worlds of technology and media will change over the next few years.There are lots of things happening, and we hope we have chosen some the most interestingThis year we look at:App Simplification & IntegrationVideo AdsConnected TVPaying to go Ad-FreeNew News SitesStart-ups Going 'Full Stack'VoiceSymbols & EmojisVirtual RealityRobotsPlease have a look!
  • YouTube with Ads on Apple TV

    11 Dec 2014 | 2:46 am
    The new YouTube app on Apple TV brings lots of functionality (lots of it things that you'd have thought would already be there), plus it now supports advertising - so you can target ads in YouTube at people watching on an Apple TV.I'm sure this much be coming to Chromecast too - this data shows that Chromecast has now overtaken Apple TV in share in US broadband households (but both are behind Roku). Connected TV, with ads that you can target like online ads, is coming.
  • 2014 End of Year Reviews

    10 Dec 2014 | 3:00 am
    YouTubeFacebook 2014 Year in Review from Facebook on Vimeo.Google - Year in SearchTwitter - Moments - Key events in News,. Entertainment & moreTwitter - Perspectives - Top 5 tweets from people like JK Rowling, Neymar Jr and moreSpotify - The Year in MusicTumblr - Year in ReviewGoogle Ventures - Looks at the companies they invest in, including Uber
  • Honda lets you configure a car in a Tweet

    2 Dec 2014 | 7:05 am
    A nice use of Twitter cards by Honda - configure a car within a tweet.Customize your 2015 CR-V on Twitter to start your journey.— Honda (@Honda) November 21, 2014OK, so it only lets you make 3 sets of choices, but it's fun and well doneSee it here in all its glory - as ever embedding the tweet doesn't show this off particularly wellSee also - configure a Mercedes on Instagram
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    Idaho Ad Agencies

  • Job openings at Drake Cooper

    15 Dec 2014 | 4:43 pm
    Drake Cooper in Boise is looking to add to their team — specifically, they’re looking for a Junior Developer and Digital Project Manager. From the job listings: Junior Developer We are looking for a Junior WordPress/PHP developer who is dedicated to their craft, writes code that they are proud of, and can hit the ground running. We need this person to write beautiful code in a timely and scalable way that improves the code-base of our products in meaningful ways. This person will be a part of a digital team that is responsible for all aspects of the ongoing development from the…
  • Client-side job openings: Western Power Sports

    15 Dec 2014 | 9:50 am
    Western Power Sports in Boise — one of the fastest growing wholesale distributors of aftermarket powersports parts, apparel, and accessories — is looking to grow their marketing / advertising department. They currently have two openings: Junior Graphic Designer – Marketing Summary WPS is currently seeking a talented, motivated Jr. Graphic Designer with ambition to design a variety of creative projects. The ideal candidate is enthusiastic with the flexibility and focus to multi task in a fast paced creative environment. He or she will be confident with design principles,…
  • So that explains the early season snow

    3 Dec 2014 | 11:51 am
    We’re pretty sure the folks at Oliver Russell have been doing some form of a snow dance since, oh, mid-September. That’s when they announced that they were selected to lead public relations efforts for Tamarack Resort. From their press release (that’s been sitting in the inbox for far too long): Tamarack has been operated since 2010 by the Tamarack Municipal Association, which currently manages the ski mountain and golf course.  Several other companies operate lodging, real estate resale, and other guest amenities.  The resort is under the new ownership of New TR…
  • Job Opening: Front-End Web Developer

    2 Dec 2014 | 9:38 pm
    Our friends at DaviesMoore continue to grow — and this time they’re looking to add a Front-End Web Developer to their team. From the job description on their site: The successful candidate for this role will be someone who is dynamic and innovative in their approach to web development. We are looking for someone who can collaborate, conceptualize, build and maintain websites for a variety of clients. At DaviesMoore, we take pride in developing a custom web experience tailored to the brand’s objectives while integrating into the overall marketing strategy seamlessly. We seek to…
  • New hire at SOVRN

    19 Nov 2014 | 12:24 pm
    SOVRN in Boise continues to grow, most recently with the addition of Chris Phillips, who will focus on video, motion graphics and storytelling. From our friends at SOVRN: Chris arrived at SOVRN with an already impressive decade-plus career as a director, editor and animator. UK born and educated, Chris has worked extensively for Viacom and the MTV Networks where his credits include launching a digital channel for MTV and directing over 20 major label music videos for broadcast. As an avid technologist, especially where it involves the integration of video, motion graphics and storytelling,…
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    Marketing Java | Web. Social. Marketing.

  • Brand Voice Vibrancy

    Leia Schultz
    16 Dec 2014 | 7:04 am
    Constructing your brand’s voice is an art form. The importance of establishing and cultivating your brand’s persona, its character, and its narrative cannot be overlooked when developing the marketing strategy for your brand. Your audience will take note of and become familiar with your brand’s voice, and you absolutely want your customers to enjoy their interactions with your brand and content. Finding your brand’s voice is a journey. You not…       
  • Give Where You Live: Fifth Annual Colorado Gives Day

    Caitlin Rezac
    9 Dec 2014 | 7:21 am
    Today is the fifth annual Colorado Gives Day! The Community First Foundation created the movement in 2010 to celebrate and increase philanthropy in Colorado, through online giving. provides objective, up-to-date information about participating nonprofit organizations statewide and serves as a platform for charitable giving year-round. The website features nearly 1,500 nonprofits in Colorado, which makes it hard to choose which organizations to donate to! That’s why we’re spreading the…       
  • Small Business Spotlight: Yoga Junction

    Caitlin Rezac
    5 Dec 2014 | 8:24 am
    Yoga Junction’s own Carey Yonto spoke with me about her journey into small business ownership. Who: Carey Yonto and Melissa Williams are co-owners of Yoga Junction. What:  An awesome, community-focused yoga studio featuring classes for all ages and skill levels. When:  Carey and Melissa took over the studio almost four years ago and transformed the space to fit their vision for Yoga Junction. Prior to ownership, they both taught for…       
  • The Great Thanksgiving Debate: To Open or Close Stores on Thanksgiving Day

    Leia Schultz
    1 Dec 2014 | 8:17 am
    Every year around Thanksgiving, debates arise regarding stores’ decisions to stay open or to close their doors on the holiday. This embattled issue inspires many to voice their opinions on the ethics of store managers maintaining operating hours – or even imposing longer hours of operation – as so many view Thanksgiving as a time that is meant to be spent in the company of loved ones, not spent working.…       
  • Small Business Spotlight: Little Horse Books & Vintage

    Caitlin Rezac
    26 Nov 2014 | 10:28 am
    I talked with one of the owners of Little Horse Books & Vintage, an awesome store in downtown Louisville, about his experience as a small business owner. Here’s the lowdown: Who: Mike Price, Boulder native and Co-Owner of Little Horse Books & Vintage What:  Little Horse sells books and vintage wares, with an emphasis on 20th century literature, art, poetry, furniture, collectibles, stereos, LPs and more! When:  The downtown Louisville…       
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    Marketo Marketing Blog

  • The Holidays Are Here! The Psychology of Impulse Buying [Infographic]

    Dayna Rothman
    18 Dec 2014 | 5:30 am
    Author: Dayna RothmanAs the holidays are rapidly approaching, we are all scrambling to get last minute gifts for friends and family. But what is a holiday shopping trip without getting a little something for yourself? Impulse buying is not only about sales and marketing, it is also about buyers’ personality traits, emotions, self-identity, and self control. As marketers we understand how these facets of the human psyche affect shopping habits—especially over the holidays. But what are the cold hard facts behind shopping? How are buyers influenced and what compels them to make an…
  • The Big List of Must-Attend Marketing Events of 2015

    Michael Powers
    17 Dec 2014 | 5:30 am
    Author: Michael PowersAh the holidays, a time to kick back, relax and enjoy time with you friends and families. That is, after you have finalized your 2015 plans! And like most areas of marketing, the way that companies and marketers look at events has changed dramatically in the past year. Marketing is a constantly evolving field and many of us work hard to keep up and push the envelope. But, how do you stay on top of trends? Where do you find your inspiration for the next big thing in marketing? And, where do you meet other innovative marketers? Events. But events that only cater to the…
  • The Next Era of Marketing: Aditya Joshi on Strategists, Technologists and Analysts

    Sanjay Dholakia
    16 Dec 2014 | 8:00 am
    Author: Sanjay DholakiaIs everyone looking forward to the holidays as much as I am? In the spirit of real relaxation, I’ll be pressing pause on this series for a couple of weeks but before I do, I wanted to share the latest in our partnership with The Economist. For those of you just joining us, welcome. I encourage you to check out my original post about the new era of engagement marketing for context. Also, don’t miss last week’s post  — an interview with Seth Godin, who discussed the shift from transactional and mass marketing to an engagement model centered on building…
  • The Life of a Content Asset: Tracking Real ROI

    Dayna Rothman
    15 Dec 2014 | 5:30 am
    Author: Dayna RothmanWe recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan, for a content award on measurable ROI.  Instead of running a large report like I usually do to track all of our content assets, I got to do some deep digging into an individual asset to determine how successful it was. I looked at a variety of really interesting metrics to determine what impact, if any, this tactical plan had on Marketo’s marketing efforts and bottom line. It is a fact that content marketers struggle to determine ROI of a single…
  • Find The Right Mix With The Content Food Groups

    Ellen Gomes
    11 Dec 2014 | 5:30 am
    Author: Ellen GomesWe all know that it’s important to have a variety of content types—but many marketers stumble when they have to define what a well-rounded content mix looks like. They struggle to find the right balance between informative and promotional with their content marketing and how to create reusable content. To face this dilemma, and help marketers find the right content balance, we use the concept of ‘food groups’ that Ann Handley originally presented in her book, Content Rules. We think about the types of content as food groups, and a healthy content mix is a…
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  • How to create or energize a brand

    Eric Brody
    10 Dec 2014 | 8:17 am
    I stumbled upon this presentation from Stanley Hainsworth, former VP global creative at Starbucks and now Founder and CCO of Tether, a creative agency based in Seattle WA. I don’t know the specific reason why it was created, but it’s actually a good template for thinking about how to create...
  • The importance of brand in one simple sentence

    Eric Brody
    8 Dec 2014 | 6:31 pm
    The most powerful statements are often the simplest. Here’s one I came across yesterday. I wish I had said it. It reinforces the importance of a brand in a very simple way: Business plans can be knocked off, but a unique brand cannot. Enough said.
  • My Thanksgiving brand experiences

    Eric Brody
    1 Dec 2014 | 12:48 pm
    We always travel to Florida to spend Thanksgiving with my in-laws. Who I adore by the way:) And just like you can’t take the boy out of the man, you can’t take the passion and curiosity about brand out of a brand guy. I love cataloguing my brand experiences over...
  • How to market benevolence: Philosophy skin care

    Eric Brody
    21 Nov 2014 | 9:36 am
    When it comes to benevolence and building brand trust, there’s an important difference (for today’s customers who are looking beyond traditional brand benefits) between brands that just write the check vs. those that authentically demonstrate their commitment. Personal care brand Philosophy is doing both. It’s making mental health its marketing...
  • The Fickleness of Brand Loyalty

    Randi Brody
    17 Nov 2014 | 8:35 am
    As a longstanding Bloomingdales “Loyalist” (enrolled in their loyalty program), I thought I was being recognized for my years of brand dedication, not to mention financial commitment. It was also my card of choice for everyday purchases. So wasn’t this program designed to reward my tenure as a brand devotee as...
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    Marketing Donut feed

  • Ten things we learned in 2014

    Rachel Miller
    17 Dec 2014 | 1:42 am
    As 2014 draws to a close, here at Donut HQ we’re getting ready to take a short break. It has certainly been a busy year. Across the five Donut websites we’ve published a wealth of blogs, news, guides and articles – all with one aim, to help small business owners, sole traders and entrepreneurs everywhere. Our thanks go out to all our brilliant blog writers, our generous expert contributors and our valued sponsors and partners. And we’d also like to say a massive thanks to you all for stopping by on a regular basis, for your comments and feedback and for your support on social media.
  • Pay-per-click: a cautionary tale

    15 Dec 2014 | 2:28 am
    Pay-per-click advertising campaigns can deliver traffic, click-throughs, conversions and ROI. But managing PPC campaigns effectively also calls for patience, expertise and diligence. Recently, a client of ours learned just howimportant it is to make sure AdWords campaigns are set up properly. For weeks on end, they couldn’t figure out why their organic traffic levels had plummeted. In fact, their organic traffic levels decreased by 45% in just two days. Such a big and sudden drop in traffic levels is usually triggered by a technical glitch but even though we ran every possible technical…
  • UK SMEs seek funding for 2015 growth plans

    12 Dec 2014 | 1:34 am
    Almost half (46%) of UK small businesses are planning to grow in the next year but many are still unaware of the alternative finance options available to them. These are the findings of new research by the British Business Bank. Its report, Small Business Finance Markets 2014, shows that the nature of demand for finance among small businesses is changing, with an increasing emphasis on growth rather than survival. It reports that 54% of companies raising finance did so to purchase fixed assets or to expand, up from 39% two years ago, while the proportion of companies seeking finance to boost…
  • “Supply chain bullying” is hurting SMEs, says FSB

    12 Dec 2014 | 1:33 am
    Almost one in five small firms has experienced “supply chain bullying”, according to new research by the Federation of Small Businesses (FSB). The small business body surveyed 2,500 of its members and found that 17% said they had faced supply chain bullying in one form or another in the past two years. The findings come just a week after the Premier Foods “pay to stay” scandal hit the headlines. The FSB says there has been a “serious deterioration” of payment practices and it is calling for a toughening up of the Prompt Payment Code, as well as new measures to stamp out practices…
  • UK growth to reach seven-year high

    12 Dec 2014 | 1:32 am
    Economic growth in 2014 is set to reach a new seven-year high – despite the fact that the British Chambers of Commerce (BCC) has downgraded its UK GDP growth forecast for 2014 from 3.2% to 3.0%. The new forecast still represents the fastest growth experienced by the British economy since 2007. However, the BCC has also revised down its growth forecasts for 2015 (from 2.8% to 2.6%) and 2016 (from 2.5% to 2.4%). It says this is largely due to slower than expected growth in services, household consumption and exports. It means that quarterly GDP growth is expected to remain at 0.7% in Q4 2014,…
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  • 3 Steps to Prepare for a Marketing Career

    David T Scott
    18 Dec 2014 | 7:38 am
    I just finished giving a speech to 200 students from San Diego State University for the Marketing EDGE’s annual career forum. I’m encouraged by this generation of potential marketers because they are smart, inquisitive, and creative. One of the most common questions I’m asked is about how to prepare for a position in the modern day marketing department. Ten years ago, marketing was about gut and intuition. There was very little empirical data to go on. Today, modern marketers have more tools at their disposals. Between marketing automation tools, DSPs, and analytics platforms, marketing…
  • Coke & American Idol Fizz Out

    17 Dec 2014 | 11:14 am
    For us marketers, brand breakups are always of interest, and this one between Coke and American Idol is no exception and comes after a long run. It’s not really a surprise considering the falloff in viewership, but good to make note of non-the-less. The post Coke & American Idol Fizz Out appeared first on Chiefmarketer.
  • Video Marketing to Go Prime Time in 2015

    17 Dec 2014 | 9:53 am
    Most marketers have dipped into video marketing as a way to jazz up their websites, but not many have invested in it strategically as a way to improve the results of marketing programs. That’s about to change. This article lays out 5 ways video will change the landscape, like video becoming a strategic tool for lead generation and qualification. Read on. The post Video Marketing to Go Prime Time in 2015 appeared first on Chiefmarketer.
  • Maybelline Tests Wild Print Cover Promotions

    17 Dec 2014 | 7:23 am
    Maybelline New York is one brand that is taking advantage of Hearst Magazines efforts to attract marketers to its unusual cover configurations that act more like promotions than print ads.  Hearst has been cover innovating for years for marketers but they may have just reached new heights. (Check out the video on how to open the May 2014 issue of Marie Claire) The post Maybelline Tests Wild Print Cover Promotions appeared first on Chiefmarketer.
  • How Flo is Helping Progressive Win the “Insurance Arms Race”

    Beth Negus Viveiros
    16 Dec 2014 | 1:06 pm
    Jeff Charney, CMO, Progressive Insurance isn’t necessarily a fun product. For most folks, it’s a necessary evil. But with the help of a perky pitchwoman named Flo, Progressive has put a bit of joy into the process. Chief Marketer recently chatted with Jeff Charney, CMO of Progressive, about the evolution of Flo as the company’s advertising frontwoman, and the concept of creating “situational content” to connect with consumers. “Insurance is an arms race and you have to out create in this industry, versus outspend,” says Charney, who joined Progressive four years ago after stints…
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  • Alternative budgeting processes to drive greater digital investment

    Teresa Sperti
    7 Dec 2014 | 12:49 am
    Whilst digital has been on the agenda of many CMOs and senior marketers for years – some industries have been better at adapting their marketing strategy and shifting spend towards digital than... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 3 Digital Advertising Trends Every Marketer Should Know About

    Teresa Sperti
    3 Nov 2014 | 6:59 pm
    The growth in mobile and tablet device usage, combined with the increasing importance brands are placing on collecting and leveraging data, is driving innovation within the digital media space. Read... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Australian Digital Stats Compilation 2014 – 30 Fast Facts

    Teresa Sperti
    2 Oct 2014 | 2:13 am
    It’s been a year since I compiled my latest digital stats summary and so I felt I was long overdue to provide another one. A lot can happen in a year, it was only yesterday my son was born and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The time for marketing orchestration is now

    Teresa Sperti
    23 Aug 2014 | 9:23 pm
    In the dynamic digital landscape, where new platforms and devices are continuously emerging and evolving – marketers are facing an array of new challenges Read Full Article > [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Native advertising – is it all it’s cracked up to be?

    Teresa Sperti
    27 Jul 2014 | 2:08 am
    Native advertising continues to gather pace with BIA/Kelsey estimating native ad spending on social media alone would grow from $3.1 billion this year to $5.0 billion by 2017. Read Full Article > [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Millennial Marketing

  • Pizza Hut, Sprint and Kroger Execs Share Their Millennial Marketing Insights at ShareLikeBuy Millennial Marketing Conference

    Cherryh Butler
    15 Dec 2014 | 9:13 am
    If you are reading this blog, you probably already know that the millennial generation is reaching its peak spending years, wielding nearly $1.8 trillion in direct spending power annually. However, the question left unanswered is how do marketers and business owners gain millennial attention and earn millennial love to acquire a chunk of those powerful dollars? That trillion-dollar question and many more like it will be answered Feb. 4 by a variety of experts at ShareLikeBuy, the bi-annual millennial marketing conference hosted by FutureCast, at the University of Kansas in Lawrence, Kan.
  • Chicago Business: A Tinder-like App with Job-Seeking Millennials in Mind

    Cherryh Butler
    12 Dec 2014 | 8:22 am
    Millennials want instant gratification, which is why dating apps, such as Tinder, resonate so well with young adults 18-34. The new app, nspHire, allows millennials to search for jobs in the same way they search for potential dates on Tinder.  Users swipe to the right when they like a potential employer and swipe left to reject a job (why can’t actually getting the job be that easy too?).  Like Tinder, if the employer and job seeker have a common match, they have the opportunity to open a chat box and start a conversation. “Speed is really important in determining who gets a…
  • Realtors Tapping into the “Give Back” Mindset to Win with Millennials

    David Tal
    7 Dec 2014 | 10:26 am
    Zillow released a study earlier this year stating that 65 percent of Millennials said, “Owning a home is necessary to living the ‘good life’ and central to the American dream.”  Among Millennial renters (aged 18-34), 82 percent said they were confident or somewhat confident that they will be able to afford their own home someday, compared to 64 percent of Generation X renters (those aged 35-49) and just 48 percent of Baby Boomer renters (aged 50-64).  When boomers and gen xers were the same age or at their current age While not all Millennials have enough money to…
  • Revealed: Top 20 Millennial Marketing Brands

    Leah Swartz
    4 Dec 2014 | 10:41 am
    Gaining the attention of the millennial consumer can be a tough task, but it’s imperative to any business hoping to succeed in today’s market. Nearly all businesses we work with are always asking what they can do in order to connect with the 80 million consumers between the ages of 17 and 36. In order to help provide an answer to that million-dollar question, we’ve put together a list of brands that are winning with millennials. The Millennial Marketing Top 20 report features research acquired from BERA Brand Management, Forrester and the YouGov brand-monitoring tool, Brand Index. The…
  • Millennial Mall Kids All Grown Up and Redefining Brick and Mortar Shopping Experience

    Leah Swartz
    2 Dec 2014 | 8:18 am
    Holiday shopping is now in full swing with the ultimate shopping weekend coming to an end. With millennials taking over the consumer market, a majority of the engagement strategies will focus on interactive experiences online and in the store that align with the Millennial Mindset™. Traditional stores found in malls especially are trying to engage millennials more than ever before as many fear that online spending may bring a halt to traditional brick and mortar shopping. While the older half of the millennial generation, those born in the 80s to early 90s experienced mall life at its prime…
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    FeedBlitz News

  • Hurry up and Wait: Delayed Gratification for Autoresponders

    Phil Hollows
    8 Dec 2014 | 7:28 am
    FeedBlitz has offered comprehensive, multi-step autoresponders for years now. They’re great for saying thanks, delivering incentives, or offering multi-step courses. Couple an autoresponder sequence to other lists using FeedBlitz’s triggers, start a signup with a parser, and you’ve got a very capable automated email marketing solution. A typical autoresponder sequence starts immediately. You sign up for a list, and your incentive is delivered right away. You make your purchase, et voila! A thank you missive is en route, toute suite. It’s what people expect to happen.
  • So long, Zombie Google Reader

    Phil Hollows
    1 Dec 2014 | 6:29 am
    We all know how to stop a zombie, right? Get it in the head. Fine in the movies or “The Walking Dead,” but it’s not so simple for zombie products or technologies. Case in point: Google Reader. The product was “killed” by Google in the middle of 2013, and it was no longer available to end users. So it was dead and buried, right? Wrong. It was a zombie. The back end of Google Reader kept on plugging away, checking feeds, dutifully reporting how many subscribers it was polling on behalf of. Like the Energizer bunny, It kept on going and going and going … until…
  • For the Fallen – We Will Remember Them

    Phil Hollows
    11 Nov 2014 | 4:15 am
    They shall grow not old, as we that are left grow old: Age shall not weary them, nor the years condemn. At the going down of the sun and in the morning We will remember them. From “For the Fallen” by Robert Laurence Binyon For the benefit of my mostly US audience, in the UK and many other countries we buy paper poppies around the 11th to commemorate those who served and those who fell during the World Wars. The poppies specifically memorialize the killing fields in France and Belgium during WWI where the “lions led by donkeys” on both sides killed each other in…
  • Resolved: Overnight click-through issues

    Phil Hollows
    2 Nov 2014 | 4:57 am
    Although feeds were being served and email sent OK, some publishers experienced click-through issues overnight; the problem has now been resolved. We’re sorry for any inconvenience. Any subscribers seeing an error message now need to simply refresh the page. Today, job 1 is to update our monitors to better detect this kind of issue, which unfortunately went undetected by our automated system health tracking.        Related StoriesFeeds, Clicks and DNS ProblemsSome Metrics May Be Missing TemporarilyFalse Alarms and Click Through Issues Aug 1 
  • The One Easy Gmail Tip for Tracking and Testing

    Phil Hollows
    1 Oct 2014 | 7:48 am
    We recently sponsored the slightly-awkwardly-named-but-totally-worthwhile Type-A Parent Conference in Atlanta, and so naturally the topic of email came up (surprise!), especially in relation to testing email forms with different email accounts. It can be a real pain to create yet another email address for your site, and so we all have only a few addresses to go around. Right? Wrong! If you have a gmail account – and who doesn’t? – you effectively have an infinite number of email addresses. And I was surprised how few of the experienced bloggers and content marketers I met…
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  • Beers, Burgers and Boillot

    Julia Bucchianeri
    26 Nov 2014 | 10:18 am
    Here at HB we’re thankful for a lot of things. From our colleagues who make us laugh everyday and push us to be better, to our family and friends for their love and support, and for our clients for their partnership, we’re so grateful for the amazing people in the HB community. We’re also thankful for some not-so-typical things like music in the office for creativity and healthy debate, hats and gloves for our California transplants and burrito blankets. Watch our video to see what else we’re thankful for this year. Wishing you and yours a very happy and healthy Thanksgiving! Send to…
  • Oh Snap! The Game Has Arrived.

    Katherine Eckenfels
    13 Nov 2014 | 11:16 am
    Introducing Totally Safe For Work, the game that helps you engage with your team members, clients and industry peers. TSFW provides lively brainstorming, team-building and networking opportunities. We’re so excited about TSFW, we even made a video about it! Share your funniest combinations and card suggestions with us on Twitter @hb_agency using #TSFW. Send to Kindle
  • Why I hate it when you like it!

    Nicolas Boillot
    11 Nov 2014 | 5:45 am
    How we love to “like.” We use the word constantly and with little thought. Like has become the milk-toast of affection. Not that it ever meant much; I remember using it when a high-school girlfriend asked what I thought of her brother who consistently threatened to beat me up. “I like him,” I cautiously said.  Meaning, “I could live without him.” Today Facebook allows you to “like” the photo of a firefighter emerging from a burning building with a swaddled baby in his arms. Moments later, you can use the exact same like to show your amusement…
  • How the future of journalism is like the priesthood

    Dawn Sullivan
    5 Nov 2014 | 1:17 pm
    HBO’s Emmy award-winning television series The Newsroomwill begin its final season on Sunday, November 9. The show chronicles fictional News Night anchor Will McAvoy’s (played by Jeff Daniels) brutally honest assessment of the state of America and Don Quixote-inspired crusade to purge cable news of sensationalism, partisanship and corporate influence. In Season Three, News Night tackles the Boston Marathon bombings and how the democratization of reporting and social media impacts informing the public about breaking news. How important is it to get it right? Since Jeff Daniels is…
  • 8 Steps to Building a Better Creative Staff

    Matt Gustavsen
    23 Oct 2014 | 6:15 am
    Like a game of Chess, building a more creative staff takes time and many well thought out steps. There’s no single right way to go about putting together an inspired, productive group of people that work well together and just “get it.” There is always an element of the unexplainable—the X factor you just can’t put your finger on. However, there are some actions we can all take to foster a creative staff. Here is my formula for building a better creative team based on my experience working with a tight-knit group at HB agency. 1. Surround yourself with A-players Start by looking…
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    Shawn D. Wallace - Online Marketing Strategist & Business Visionary Coach

  • How To Have A Good Reputation Online

    Shawn Wallace
    4 Dec 2014 | 10:32 am
    When you’re starting out online, whether you’re launching your first start-up or developing your business for long term growth, if your end goal is generating revenue, you’re going to need a good reputation for your business. The problem is, one of the biggest mistakes business make when marketing their business is: they rely on just one word of mouth. Having only word of mouth marketing is ok at first, but if your goal is to really change your industry, reach hundreds of thousands (or millions) of people, to create a business that’s is position to have a 5 star…
  • Lesson #1 – Do You Really Know What Internet Marketing Is?

    Shawn Wallace
    26 Sep 2014 | 8:58 am
    Your Success Depends On You Really Understanding Internet Marketing Do You Recognize What The Oddest Thing About Most Internet Marketers Seems To Be? They say they are internet marketers yet they know little to nothing about what internet marketing is really all about or how to stay away from the pitfalls! If you have a look at the shape internet marketing has gotten in to you will see that it’s deteriorated into a pitiful mess in some cases where the bulk of marketers are pressured to hassle their candidates like a piranha, biting as though are starving. This is one of the pitfalls…
  • Here’s Your Chance To Work 1-on-1 With Me! ( Limited Availability…)

    Shawn Wallace
    12 Sep 2014 | 9:31 am
    Summer is officially done (In the Wallace Household), and now that the kids are back on a school day routine, I feel like I can finally get back to work! Now that I’m back… I’m so excited to get back on track and ramp things up as we have sooo much that we’ll be releasing this season, for your benefit. So let’s chat about helping you GET UNSTUCK in your business…. Now, this message won’t apply to everyone, but for those who relate to the following this may be a timely invitation to have me work 1-on-1 with you in your business. Do you find yourself…
  • LESSON #7: What kind of online business will we build?

    Shawn Wallace
    6 Aug 2014 | 10:32 am
    In the first 6 lessons, my goal has been more or less to give you the proper perspective of this whole online business thing. So now let’s talk about what kind of business I’m going to be showing you how to build. (Watch this video…) Main points: Primarily I’m going to be showing you how to build an information marketing business. In other words, you’re going to create and sell your own Info Product.(Info products may include… audios, videos, interviews, home study courses, workshops, teleseminars, webinars, email courses, newsletters, CD’s, DVD’s, books, and more)…
  • LESSON #6: Self Employed or Business Owner?

    Shawn Wallace
    6 Aug 2014 | 9:18 am
    In the next lesson, I’m going to get more specific about exactly what kind of business we’re going to build, but first we need to get past a fork in the road. You’ve decided that you really do want to make money on the internet, and now there are two paths set before us… (Watch this video…) Main points: Self employment vs. Business ownership. For many years I didn’t understand the difference. It will be beneficial for you to understand it before embarking on this business venture. Cashflow Quadrant by Robert Kiyosaki: Employee, Self Employed, Business Owner, Investor Each of these…
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    InfoProduct Marketing Insiders Tips And News

  • 5 Ways To Profit More From Freelance Writing

    13 Dec 2014 | 2:57 pm
    Having launched several businesses producing and selling information products – ebooks, reports, webinars, guides, membership sites, etc… we get asked frequently by freelance writes how they can take their earning potential to the next level. For many freelance writers, even though they enjoy what they do, "work for hire" writing can be frustrating, exhausting and stressful so it's not surprising that many look for ways to make more money and gain more control over their writing income. Specifically, finding a way to write about what you want (at least pick your…
  • Online Business Platinum Podcast – Episode 10

    3 Dec 2014 | 8:02 am
    Important episode of Online Business Platinum Podcast today – we call it the "Really Dude!" Episode, dispelling myths in 3 areas:  1) Creating an Ebook and THEN looking for a place to sell it 2) Looking for FREE traffic?  3) Do you REALLY want to work online?  Listen to our "Really Dude!" episode right here:  
  • 3 Things They Won't Tell You…

    2 Dec 2014 | 6:51 am
    When you are starting your own online business, learning the ropes and perhaps invest in some training or coaching from an "expert" – there are 3 things that THEY will typically not tell you… 1. Growing Your Online Business Is Messy Building a business is NEVER clean, straightforward or without setbacks.  In fact, you can expect to have an ongoing series of challenges and if you are not, then chances are you are not making progress The first thing any entrepreneur must be able to deal with uncertainty.  You will have uncertainty over who your customer is, how best to…
  • Finding Your Winning Business Idea

    1 Dec 2014 | 5:43 am
    Successful businesses ALL start with a winning, profitable business idea…here's our system for finding hot business ideas: I put together this post specifically because there are so many of you asking questions about online marketing tactics and techniques BEFORE you even have a semblance of a profitable business idea. Before you jump into SEO, blogging, content generation or even building your first product you want to have a sense for what your business value is to the market… In other words, what problem or desire are you targeting, what is your unique value, who is your…
  • My Traffic And Sales Report For This Year

    30 Nov 2014 | 11:42 am
    We are nearing the end of 2014 – getting ready to ramp things up with big plans into 2015 across our various online business properties. As part of an exercise sharing some of what we learned through 2014 about generating traffic and sales to our online businesses inside Information Marketer's Zone – thought it may be useful for all of you to see a snapshot of our highest valued traffic sources and sales generation techniques. Keep in mind that our web businesses primarily generate traffic through sales of our own products and services (~ 70% of sales this year have come from…
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    High-Tech Communicator

  • When Good Marketing Ends Badly

    Cheryl Goldberg
    13 Dec 2014 | 7:20 am
    As a marketer, your mission is to tell stories about your brand. And to make sure those stories have a happy ending. After all, you’re Chief Cheerleader for your brand, and your job is to spur your potential customers to root for it, as well.  Unfortunately, in marketing, as in life, not every story ends the way we’d like. This is the tale of a brand whose marketing began with the best of intentions and tactics. But whose discord and dysfunction resulted in an ending that was more tragic than fairytale. I’m telling this story—with the names and pertinent details changed to…
  • 6 Ways Small Companies Make a Big Marketing Splash

    Cheryl Goldberg
    7 Dec 2014 | 12:18 pm
    Pity the poor small company marketer. Like their counterparts at large companies, they face all the challenges of reaching their target market over ever more competitive channels. At the same time, they have to outshout competitors with bigger bullhorns while armed with smaller budgets. Regardless of the quality of their product, it’s much harder for these companies to get noticed. As Victoria Grey, Chief Marketing Officer for Gridstore noted, “One of our biggest challenges is getting our name out there for customer consideration. We’ve got a great product, so if we can get in front of…
  • Spray and Pray 2.0

    Cheryl Goldberg
    29 Nov 2014 | 9:12 am
      For today’s marketers, “spray and pray” is the ultimate pejorative. Also known as “spaghetti against the wall,” spray and pray 1.0 was when marketers would buy a huge list of, say, 5,000-10,000 names and send out an email blast hoping that someone, anyone, would bite.  Like its predecessor, spray and pray 2.0 is an attempt to blanket prospects with the vendors’ message. But while spray and pray 1.0 sent minimally-targeted messages to large numbers of people, spray and pray 2.0 goes to a more targeted list in as many ways as possible—emails, white papers, webinars,…
  • Microtargeting: Beyond the Marketing Monoculture

    Cheryl Goldberg
    16 Nov 2014 | 11:16 am
    Not long ago, marketers used a monoculture approach to lead generation. Regardless of their audience, they’d all do one thing. They’d buy access to a list, blast out one or more emails with a link to a white paper or webinar registration, and wait for the responses to roll in. If they targeted the campaign at all, they’d typically slant the problem statement and messaging slightly to appeal to a particular industry and/or role.     Today’s marketers are moving to a more variegated approach. They’re carefully defining their audience and value propositions,…
  • Demand Generation Goes Back to the Future

    Cheryl Goldberg
    8 Nov 2014 | 8:39 am
    If you’re like me, when you see a Model T driving down the street, you do a double take. You may even grab your companion’s arm, and say, “Wow! Look at that!” Yet if you’d happened upon a Model T between 1908 and 1927, when 15 million were on the road, you’d have hardly noticed. History is repeating itself with the phone and direct mail. Where once customers were besieged by the constant jangle of the phone and drowned in stacks of junk mail, use of these tactics has screeched to a halt. Ironically, it’s the very abandonment of these marketing “vehicles” that’s making…
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    Social Media B2B

  • The 10 Best B2B Instagram Profiles

    Jeffrey L. Cohen
    15 Dec 2014 | 4:00 am
    Last week was a big week for Instagram as they announced that they have 300 million monthly active users. This makes the visual platform owned by Facebook, larger than Twitter. It is also growing at a faster rate than Twitter. B2B companies need to learn how to tell their stories in a visual manner. There are many blog posts that merely list the largest B2B companies on Instagram, or a seemingly random selection of B2B companies on Instagram. But this post is different. These are the ten B2B companies with the highest engagement rate on Instagram. This means their followers (who could be a…
  • Your 2015 B2B Social Media Predictions Are Totally Wrong. Or Maybe They Are Totally Right!

    Jeffrey L. Cohen
    4 Dec 2014 | 4:00 am
    It is the time of year when bloggers dust off their crystal balls and try to predict what will happen in B2B social media in the coming year. I have done this for many years myself. Whether these predictions are based on recent data, anecdotal experience or pure conjecture, they are frequently wrong. Or maybe they are right. But the best part of writing these blog posts is that nobody ever goes back and looks at last year’s post to see what bloggers got right and what they got wrong. It is a content creators dream come true: attractive headline, shareable content, no repercussions.
  • 10 Keys for Starting a B2B LinkedIn Group to Generate Leads

    Jeffrey L. Cohen
    20 Nov 2014 | 4:00 am
    My friend Tom Skotidas and I recently talked about the keys to starting a LinkedIn Group as a means to generate leads for B2B companies. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. This is part of an ongoing series of conversations about the intersection of sales and marketing, well as social selling. 1. Start with your Product or Service in Mind The first thing you need to do is create a group that is connected to your product or service. This may be related to the product category or your specific industry, but general enough that the…
  • 9 Steps to Highly Productive B2B Lead Generation

    Jeff Kalter
    13 Nov 2014 | 4:00 am
    The challenge of generating high-quality leads looms large in front of business-to-business marketers today. 78% of B2B marketers say lead generation is their biggest challenge. Just like any other large problem, the best way to address this is to break the process down into bite-size pieces rather than trying to digest it all at once. You need to develop a lead generation process, and support it with robust systems and the right people in the right places. 1. Create a Strategy Start with the big picture. This should flow naturally from your overall marketing strategy. It should define your…
  • 20 Most Important Stats from the 2015 B2B Content Marketing Report

    Jeffrey L. Cohen
    6 Oct 2014 | 4:00 am
    The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. It is based on surveys of 1820 North American B2B Marketers across all industries and company sizes. This is the fifth year that they have released this report, and it continues to improve each year. The entire report is embedded at the end of this post. The first, and most notable stat in this report is that number of B2B marketers using content marketing has gone down from 93% last year to 86% this year. That is because they changed the definition of content marketing to…
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    Totally Uncorked on Marketing

  • PC Users Click More Email Than Mobile

    Elaine Fogel
    16 Dec 2014 | 5:27 am
    With so much attention paid to mobile marketing, it’s interesting that PC users click more email links than tablet and mobile device users. So says a recent study by MailChimp. The reason could very well be that many emails and landing pages are not designed for mobile viewing. The study also points out that when campaigns have multiple links, those deeper in the email get fewer clicks, across all devices. In fact, the fifth link in a campaign was found to get roughly half as many as the first. Other findings:  Unique click rates for PC and tablet users are similar, but PC users who…
  • I Took a Week Off Social Media and the Sky Didn’t Fall

    Elaine Fogel
    7 Dec 2014 | 11:24 pm
    Once you participate in social media and content marketing on a regular basis, don’t you feel obligated to maintain what you’ve built? I always thought so. Don’t our social media connections and blog readers expect us to post relevant content and engage with them? After taking an entire week off social media, I discovered that the sky didn’t fall and I didn’t lose followers either. Know why?  Because we aren’t that important. Unless you’re a really big deal – like a corporation, a recognizable brand, or a celebrity, who’s going to miss…
  • Giving Thanks Today

    Elaine Fogel
    26 Nov 2014 | 11:08 pm
    On this Thanksgiving Day, I want to express my sincerest thanks to you, my readers, for your support and readership! Whether you live in the U.S., Canada, the UK, or elsewhere, thank you for visiting my blog. Share this post!
  • A Bad Customer Experience Redemption Story

    Elaine Fogel
    25 Nov 2014 | 11:37 pm
    Like many of you, I share bad customer experience stories with friends and family. After all, word-of-mouth counts a lot these days and no brand wants bad reviews. I also like sharing customer experience redemption stories, too, and this one today is just that.  I discovered that my local Safeway store offers custom bakery orders so I recently placed an order for three breads sliced lengthwise instead of the typical sandwich slicing. That’s what you do when you make tea sandwiches. When hubby went to pick up the breads at 9:00 a.m. as requested, the bakery employee told him she…
  • 3 Ways to Get Fans to Do Content Amplification for You

    Guest Blogger
    23 Nov 2014 | 11:27 pm
    Image Source: Guest post by Hilary Loren Smith In today’s Internet-saturated society, everyone seems to be engaged with their hand-held devices, whether they are texting or tweeting, blogging and posting, or simply surfing the web. Speaking of surfing, let’s say we were having a big beach party, can we get all the cool kids out there riding those online swells talking about our gig? That is the concept behind cranking up your content and blasting it out over the Internet. With the help of your new web buddies, your event could be the biggest thing to hit the sand since…
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    360i Digital Agency Blog

  • This Holiday, 360i is Donating Toys to Charity with #AgencyToyDrive

    15 Dec 2014 | 7:29 am
    The advertising industry is known for fun and creativity, and for having lots and lots of toys. At 360i, our teams are no exception –  we are guilty of hoarding toys that children want to play with – from gaming consoles, to action figures and ping pong tables – and often taking them for granted. This insight inspired us to give back by launching a first-of-its-kind socially-fuelled #AgencyToyDrive that challenges us to give as many toys as possible to the deserving children at Harlem Children’s Zone, Year Up and the Ann & Robert H. Lurie Children’s Hospital of Chicago. And…
  • iMedia Names 360i Best Agency for Social for Third Straight Year

    10 Dec 2014 | 8:03 am
    360i was named Best Agency for Social Media at last night’s 2014 iMedia Agency Awards, for the third year in a row. We’re incredibly honored to be awarded this recognition and to be considered among the top agencies driving industry innovation throughout the year and leading in social media With winners selected based on a public vote, we thank all who voted for 360i this year for bestowing us this honor for the third time. Citing the great work 360i has been doing during the past year like  Game of Thrones’ #RoastJoffrey, the first-ever social media roast of a television character,…
  • Rethink Retail Marketing: Leverage Paid Social

    Amy Peterman
    9 Dec 2014 | 8:00 am
    This post is Part III of a five-part series on ways retailers can use digital to make the most out of their holiday efforts, and effectively prepare for the year ahead. Digital has fundamentally changed the way consumers shop. While many consumers are still making the majority of their purchases in-store, their decisions are often being influenced online – both while they are in-store shopping or prior to their shopping trips. To help retailers take advantage of the omnichannel retail environment and make the most out of this holiday shopping season, we are sharing five ways for retailers…
  • Influencer Spotlight: Catching up with iJustine

    Sarah Jung
    9 Dec 2014 | 7:16 am
    Justine Ezarik, more widely known as iJustine, is a YouTube superstar and the camo-obsessed darling of all things geeky. The 360i Influencer Marketing team first partnered with iJustine for H&R Block’s Billion Back Records campaign, where iJustine helped amplify the brand’s message to Millennials in need of tax advice through her quirky sense of humor, social reach and a mini pig. Upon learning that iJustine is a huge fan of Coca-Cola, another 360i client, we invited her to participate in the Coca-Cola Freestyle #tasteface campaign. Her Instagram photo generated more than 2.5 million…
  • Q&A with Dani Beckerman of #JARSbyDani

    Maria Loida
    5 Dec 2014 | 12:04 pm
    Earlier this year, 360i launched a new series called “What’s Trending,” to combine fun perks and giveaways with thought leadership beyond our industry. With events hosted throughout the year, the series celebrates innovative ideas that are either trending in pop culture now, or are predicted to be trending soon. This past week, 360i brought in Dani Beckerman, the CEO and founder of JARS by Dani – a dessert business which layers decadent desserts in a simple fashion: jars. Photo credit: Alyssa Palermo Dani recently graduated from college with a pre-med degree, but turned in her lab…
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    Never get out of the boat

  • The Dunning-Kruger Peak of Advertising

    10 Dec 2014 | 11:08 am
    You may be familiar with the case of one McArthur Wheeler.Wheeler was a man who, in 1995, proceeded to rob two banks in Pittsburg, in broad daylight, using no other method to avoid detection other than covering his face with lemon juice.As lemon juice is usable as invisible ink, Wheeler was certain that it would render his own face invisible, and therefore prevent his face from being recorded by the surveillance cameras.Wheeler was supremely confident as he had tested his hypothesis by taking a proto-selfie with a polaroid camera and the result had give him an image of only wall,…
  • presenter's toolkit

    24 Nov 2014 | 1:50 pm
    I don't normally do these 'lifehack' kind of posts, and there's no danger of this turning into any kind of self-help blog.[On occasions when I've had to talk to students and suchlike I'm inclined to respond to career advice type questions with something along the lines of 'See what I did? Don't do that'.]The items above are ones that I carry with me for any pitch, presentation or client meeting in which I may have to show stuff on a screen.Exhibit A:A mini dv mac to HDMI adaptor. When turning up at your meeting you may have to plug in to a massive TV and these days the regular PC in slot…
  • bring the noise (or...why quiet fixing is the enemy within)

    24 Nov 2014 | 1:29 am
    In any given week there’s no shortage of writing on ‘the new agency model’ or ‘why advertising is broken and how to fix it’.I’ve no wish to add to this number.What this post aims to outline is a common problem in agencies of all flavours – new model or otherwise.And it’s nothing to do with the fragmentation of media, consumers-in-control, the collaborative economy or how content strategy will eat advertising.Nor is it in anyway connected to marketing 3.0, purpose before profit or how branded communities of millenials are demanding marketing from the ‘the spirit’ and…
  • correct planning

    23 Nov 2014 | 4:36 pm
    In 1968, Stanley Pollitt, along with Martin Boase and Gabe Massimi, started the agency Boase Massimi Pollitt. The three of them had worked at Interpublic agency Pritchard Wood Partners.(No relation, as far as I know, btw)BMP emerged after the trio had un-successfully attempted to buy Pritchard Wood and started up their own agency instead.It was while at BMP that Stanley Pollitt was able to fully form his idea of Account Planning. Coincidentally Stephen King at JWT was having similar ideas at the same time, and the pair are recognized as the godfathers of the discipline.Here’s Pollitt’s…
  • sincerity is bullshit

    17 Nov 2014 | 3:30 am
    ‘Rather than seeking primarily to arrive at accurate representations of a common world, the individual turns toward trying to provide honest representations of himself. It is as though he decides that since it makes no sense to try to be true to the facts, he must therefore try instead to be true to himself.[But] there is nothing in theory, and certainly nothing in experience, to support the extraordinary judgment that it is the truth about himself that is the easiest for a person to know. Our natures are, indeed, elusively insubstantial—notoriously less stable and less inherent than the…
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    Media Hunter

  • New study reveals significant Australian spend on content marketing but lack of direction

    Craig Wilson
    25 Nov 2014 | 3:00 pm
    via media release Producing and distributing engaging content, and measuring the effectiveness of that content, are the top challenges faced by Australian marketers, according to a new study from the Content Marketing Institute, conducted in partnership with The Association for Data-driven Marketing and Advertising (ADMA) and sponsored by Brightcove (NASDAQ: BCOV). The study outlined that more than half of Australian marketers employ content marketing strategies and place a high importance on being able to create more engaging, visual content and optimising content for their target audience.
  • 10 marketing predictions for 2015

    Craig Wilson
    19 Nov 2014 | 3:14 pm
    If you’re in the process of planning future marketing for your organisation it is handy to understand where things are heading in the fast-moving marketing world. That’s why Wheelhouse Advisors have made this infographic on marketing predictions for 2015 relying heavily on market and customer data. Which of these predictions is your organisation ready for?
  • Social Media and the Law: essential reading for the 21st century

    Craig Wilson
    28 Oct 2014 | 5:39 pm
    via media release – 29 October 2014 While the continued rise of social media is delivering extraordinary benefits to the widest cross section of the community, it also exposes individuals and organisations to enormous risks making the newly published Social Media and the Law an essential reading not just for legal practitioners and academics but also business and corporate managers, HR departments and the broader business community. For example, the chapter Social Media and Employment Law explores the balance between social media and workplace relations. At worst, employees face…
  • Newcastle’s 6 point to-do list to create a tech-city ecosystem

    Craig Wilson
    22 Oct 2014 | 6:42 pm
    One of the unanimous highlights of the 2014 DiG Festival was Jed White’s passionate keynote, The Boulder Experience: Creating a tech-city ecosystem. Jed is a start-up veteran having launched a successful business in Sydney then moving his family to Boulder, Colorado to work on his next venture Tribe Vibe. During his time in the USA he has had the opportunity to observe start-up capitals like Silicon Valley / San Francisco, Austin and of course Boulder. It was through this lens that Jed came to Newcastle with observations about what makes a great tech-city and how to create a tech-city…
  • So you want to be a social media manager….

    Craig Wilson
    9 Jul 2014 | 5:47 pm
    For many people the idea of being a social media manger is a dream job, and certainly one that wasn’t even considered a decade ago. But as the web becomes even more reliant on social networks, where content is abundant, and competition for attention is extremely fierce, how do social media experts utilise their time and skills to get the best results? This infographic from the teams at Column 5 and Socialcast attempts to depict a day in the life of a social media manager. Some of the data is US-centric but interesting nonetheless. The Hectic Schedule of a Social Media Manager from…
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    Conversation Agent - Valeria Maltoni

  • An Outside In View of Complexity

    Valeria Maltoni
    18 Dec 2014 | 2:45 am
    Tackling a topic like complex systems in simple terms is a worthy challenge. Because the reward is understanding. When we understand an issue and are able to break it down into its components we can begin to tackle it productively. Bud Caddell uses a thought experiment to explain what complexity is, why it is important to meet it with rigor, and how to analyze it to do interesting things like predicting the future and adapting. What are complex systems? Complex systems are a network of things that are connected... that get to do really interesting things like anticipate the future and adapt.
  • The Inside Out Power of Storytelling

    Valeria Maltoni
    17 Dec 2014 | 2:45 am
    Good storytelling is a multi-sensory experience because it engages your imagination, gets and keeps you your attention with emotion, while it follows narrative conventions, even when it breaks them. Pixar excels at the craft, and this time it looks like they have outdone themselves by bringing together the character-istics introduced in countless stories to create a new adventure from the point of view of some of the emotions themselves: joy - she's glowing, isn't she? fear - a slim version of a fuller form anger - all action disgust - defiance personified sadness - true blue I watched the…
  • My Talk on Influence

    Valeria Maltoni
    16 Dec 2014 | 2:45 am
    SMX East Everyone is Wrong about Influence. Except Your Customers. from Valeria Maltoni Once upon a time I started on a journey of discovery on what works well and what does not provide the desired results when it comes to building and connecting with influence. SXSW solo presentation, or more appropriately conference in the meaning of exchange of views, was the catalyst. Here was the panel picker description and here was the #sxsw-influence post summarizing my year of blogging about the topic. The culmination of my work was not the talk, of course, and I was especially grateful to Joe…
  • Content Value: Prediction for 2015

    Valeria Maltoni
    15 Dec 2014 | 4:23 pm
    Like the past several years, I once again contributed to the content marketing predictions collection# Joe Pulizzi and the CMI put together. This year, Marketo was the sponsor. Since there is a 50-word restriction on entries, I kept mine short. My priorities for 2015: Why would we predict when we can know? Look for evidence, then help bring to life the expressed and/or latent desires people have. Content’s value: it gives brands the ability to gain a nuanced understanding of their audiences through a simultaneous process of examining alternative story lines and engaging the remix culture of…
  • If Data is our Friend, How can we Use it Better?

    Valeria Maltoni
    14 Dec 2014 | 4:30 am
    Making Sense: Considering both qualitative and quantitative data when looking at how we can improve our approach to working together. A Feminist Critique of Silicon Valley. MIT Technology Review: The Valley has bought into the idea of itself as a meritocracy: a world of self-starting, bootstrapping geniuses so much better and smarter than anyone else in the world that they deserve wildly disproportionate opportunities for wealth and power. The problem is that this is the exact opposite of what Silicon Valley actually is: a sexist and racist wealth distribution mechanism that relies on…
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    Mobile Demystified

  • Retailers have abandonment issues! How e-commerce sites can reduce cart abandonment.

    Sam Balter
    17 Dec 2014 | 11:52 am
    Don’t lose your customers’ during the last mile. “I want those shoes! Not the ones you’re recommending because you don’t have my size, those shoes!” I yelled this at my computer screen a few nights ago when a retailer did not have the shoe size I wanted. “Gah! Now I have to look elsewhere, maybe I should just buy them from Amazon.” I am not alone in my cart abandonment story. According to 29 unique studies examined by The Baymard Institute, the average rate of cart abandonment is 68%. Cart abandonment is a serious issue for retailers, and has helped spawn the entire…
  • ‘Tis the Season to be Mobile

    Krissy DeAngelis
    24 Nov 2014 | 10:51 am
    My summer tan is quickly fading and all of a sudden it’s dark at 5pm. People everywhere are carrying some type of pumpkin flavored drink (what even is pumpkin spice anyways?!) and deep down, I know: it’s coming. The strange mix of dread and delight that settles in at the onset of holiday shopping mayhem. Time to deck the halls, right? It’s also that time of year when you’re taunted by every form of advertising, urging you to not feel guilty for shopping. And for me, that means lounging in bed on a lazy Saturday morning clicking “Add to Cart.” Usually it’s more like, “One for…
  • The writing’s on the wall: Why brands are adopting MMS now

    Sam Balter
    17 Nov 2014 | 8:00 am
    MMS or “Multimedia Messaging Service” is making its mark and savvy marketers are taking note. What’s the difference between MMS and SMS? The difference is an increase in engagement and interactivity. Using MMS allows brands to send video, images, and audio directly to a customer’s phone. MMS has all the standard mobile messaging stats: 97% open rate, majority of messages opened within ~4 minutes, and if you’re sending coupons, you can expect a 10x redemption rate compared to traditional channels.  If that’s not enough, here are some enticing MMS stats: 45% of consumers are more…
  • Archer Acquisition

    Matt Silk
    13 Nov 2014 | 4:00 am
    The explosive use of mobile by consumers and businesses has resulted in a shift of traditional and digital marketing budgets to the highest conversion medium available – mobile. Leaders in the mobile marketing evolution like Waterfall are seeking out strategic partnerships and acquisitions to help clients drive mobile customer engagement across the entire customer journey. As a cloud mobile marketing leader, we are thrilled to announce the acquisition of the mobile marketing services division of Archer USA, Inc. The acquisition expands our solution portfolio, strengthens the partner channel…
  • Thank You

    Christopher Rhodes
    11 Nov 2014 | 2:46 pm
    Today is Veterans Day. In addition to being grateful and giving our thanks to those who have served in the U.S. Armed Forces, we’d also like to give a special nod of the head and touch of the heart to Walter S. (Steve) Sechrest.  The father of our CEO and a 20-year veteran of the Air Force, Steve is a retired Lt. Colonel F-4 fighter pilot with service in both the Vietnam War and the Cold War in Western Europe and Turkey. On behalf of the entire company, Steve, I want to express our profound gratitude for your past service and to say we’re thinking of you on this day, in your…
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    Auto Repair Marketing Company | 23 Kazoos

  • Best SEO Services

    Wendy Kenney
    23 Nov 2014 | 6:23 pm
    Best SEO Services Are you looking for the Best SEO Services for your small business website? 23 Kazoos is is one of the Best SEO Services online. We provide search engine optimization seo services to small businesses in the United States. We specialize in search engine optimization seo services for small businesses such as automotive businesses, dental offices, […] Local SEO Services Alaska Boise SEO Local SEO Services Boise Idaho Auto Repair Marketing Company | 23 Kazoos - Building Buzz for Business
  • One Irresistible Offer Your Customers Can’t Refuse!

    Wendy Kenney
    15 Oct 2014 | 6:38 pm
    One Irresistible Offer Your Customers Can’t Refuse! Congratulations! You have just downloaded one of the most successful auto repair shop marketing campaigns that have ever been done! When used correctly, it can generate 5 figures or more in new sales for your shop! Your download includes three fill-in-the-blank templates. (Click link to download). Fill in the blank letter template with attached check […] 6 Easy Ways to Market Your Business with Social Media Creative Marketing and PR Ideas for July Auto Repair Marketing Company | 23 Kazoos - Building Buzz for Business
  • Top 10 Reasons You Need a New Auto Repair Website:

    Wendy Kenney
    19 Sep 2014 | 12:13 pm
    Top 10 Reasons You Need a New Auto Repair Website: Top 10 Reasons You Need a New Auto Repair Website: 10.  If you made your website yourself in 1992 using any do it yourself web technology, you need a new website. 9.    If your website was created using Microsoft Front Page, you need a new website. 8.    If your website can only be […] Automotive Repair Website Design Auto Repair Shop Website Design Website Designs Auto Repair Marketing Company | 23 Kazoos - Building Buzz for Business
  • 10 Joan Rivers’ Quotes That Will Make You Chuckle

    Wendy Kenney
    4 Sep 2014 | 1:01 pm
    10 Joan Rivers’ Quotes That Will Make You Chuckle Rivers learned early on that in order to succeed as an entertainer she had to differentiate herself from everyone one else in the industry. S The Goal 9 Ways to Make Your Business Stand Out From a Crowd Top 10 April Fool’s Day Office Pranks Auto Repair Marketing Company | 23 Kazoos - Building Buzz for Business
  • 17 Essential Elements of a Successful Direct Mail Marketing Campaign

    Wendy Kenney
    29 Jul 2014 | 6:13 pm
    17 Essential Elements of a Successful Direct Mail Marketing Campaign Direct mail marketing can be an excellent way to get new customers. This article explains what you must include in your campaign to ensure its success. MUST DO MARKETING ACTIVITIES FOR YOUR AUTO REPAIR SHOP The ONE Marketing Tool That Will Get New Customers In The Door, Guaranteed! Book Auto Repair Marketing Company | 23 Kazoos - Building Buzz for Business
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    B2B Marketing Asia

  • Digital Outlook 2015

    16 Dec 2014 | 2:11 am
    We were at Econsultancy’s Digital Outlook 2015 this week to hear from some of the leading digital marketers about their predictions for the next year. Here’s what we learnt: “Understanding how customers use mobile is important” – Meri Rosich of App Strategy Labs Understanding customer behaviour is key before planning a mobile marketing strategy. As of October 2014, there are more mobile devices than people in the world. But more than half the human population still has no access to phones. Your mobile marketing strategy should depend on who your customers are and what they like.
  • Essential Resources for B2B Marketers

    4 Dec 2014 | 9:48 pm
    There is a wealth of marketing ideas, insight and knowledge out there, and we’ve made it a priority to subscribe to these different voices. Books, blogs, and podcasts – here is our pick of essential resources for B2B marketers of all stripes and schools. Books Packed with great, actionable ideas and must-knows, each of these is a reason why any marketer should have a bookshelf. 1. The New Rules of Marketing and PR David Meerman Scott’s modern-day business classic is now into its fourth edition (2013), and its core lesson remains just as pertinent as it was in 2008: reaching, and…
  • Facebook News Feed Squeezes ‘Promotional’ Content

    27 Nov 2014 | 12:52 am
    So here comes yet another update to the Facebook News Feed algorithm – less organic content that looks ‘overly promotional’ from Pages. Starting January 2015, we’ll see less of: Posts that solely push people to buy a product or install an app Posts that push people to enter promotions and sweepstakes with no real context Posts that reuse ad content Facebook already cracked down on clickbait earlier this year. Now, they are asking users questions like “does this feel like an ad?” to better gauge how users engage with their News Feeds. How will the News Feed look after this next…
  • Case Studies versus Customer Testimonials in B2B Marketing

    12 Nov 2014 | 9:55 pm
    Are marketers talking on the same wavelength as customers? Not in the IT industry at least, according to IT community Spiceworks. This article by MarketingProfs sums up their recent report nicely. Among all the proof of disconnect between what IT marketers invest in and what IT buyers use to help make purchase decisions, three statistics stand out: 95% of marketers utilise case studies, but just 69% of buyers trust these. Only 61% of marketers utilise forums, while 92% of buyers trust these. Most tellingly, 95% of marketers utilise social media, but a mere 23% of buyers trust these. These…
  • Join B2Bento at Digital Outlook 2015

    11 Nov 2014 | 1:20 am
    B2Bento editor-in-chief Anol Bhattacharya will speak at Econsultancy’s Digital Outlook 2015 conference in Singapore. Econsultancy is a community of digital marketers and e-commerce professionals working together to share ideas and sharpen their strategies in the industry. In this conference, leading digital marketers gather to find out more on industry trends and share insights for business growth in the coming year. Over 300 people attended last year at Digital Outlook 2014. What’s Going On at Digital Outlook 2015 Anol will be sharing his outlook on B2B Marketing Predictions for…
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    Imagine Your Reality : Holistic Business Coaching

  • The S in Sales is for Strategy

    17 Dec 2014 | 11:00 am
    Effective sales people know that having a strategy is essential for success. Despite the idea that the person buying is doing so on impulse, the truth is that your average person is doing a lot of research before deciding to buy. The question is whether the sales person is doing as much research as the buyer. Successful sales people do the research and if anything do more of it because they know they need to develop a strategy that works and fits the needs of the people they are selling to. Several of the clients I work with use me as a sounding board for their sales process. What stands out…
  • The Seed of Money is Service

    10 Dec 2014 | 11:00 am
    I’m reading the Magic of Thinking Big and one of the statements the author makes is: “The Seed of Money is Service.” It’s a profound statement worth reflecting on carefully and applying to your business practices. What the author is really talking about is that if you want to make money, you need to be willing to put the effort to justify the money you get. And whether you own a business or work at a job, service is how you demonstrate the performance that brings in more money. So what is service? Service is a willingness to give your best effort, to stretch yourself,…
  • How to use Enough to Change your Business

    3 Dec 2014 | 11:00 am
    One of the first questions I asks my clients is: “How many clients can you get before you say enough and need to change your business model?” This is a tough question for business owners to answer because the mantra they hear is, “Grow your business” That mantra never includes asking yourself when you should stop growing your business. Asking the question as to what is enough is essential however because when you know what enough looks like, it helps you make plans for how to change your business. My very first business coaching client, a bookkeeper, faced this very…
  • How Operations Plan can drive business success

    26 Nov 2014 | 11:00 am
    One of my first clients was a graphic designer. When I first started working with her, she had no clients, and worked out of tiny hallway office in her home. She had no plan for how she was going to evolve her business. One of the first steps we took involved creating a business operations plan. A business operations plan is different from a business plan. A business plan is created in order to get a loan from a bank. A business operations plan is a plan that specifically focuses on what actions you will take to move your business ahead. The plan examines specific categories such as…
  • The Importance of Social Sensitivity in Business

    19 Nov 2014 | 11:00 am
    I’m reading Focus by Daniel Goleman. One of the topics he discusses is social sensitivity, which is being able to recognize social contexts and cues in conversations. In business, and in life, this is an important skill to have because it demonstrates that you are aware of other people in social and business situations. If you’ve ever been in a situation where someone isn’t socially sensitive, you know what its like. The person keeps talking about themselves and whatever they are interested in, and doesn’t listen to anything you say and refuses to see the nonverbal…
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    B2B Marketing Blog | Webbiquity

  • 23 Outstanding Social Media Marketing Guides

    16 Dec 2014 | 4:01 am
    Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors,  expectations will inevitably increase. Basic presence and listening tactics will no longer suffice,  and certainly  won’t differentiate brands. What trends and changes in social media do marketers need to stay on…
  • How to Use Reddit to Boost Your Marketing through the Roof

    9 Dec 2014 | 5:22 am
    Guest post by Scott Masson. Reddit is the 30th busiest website in the world, attracting  a whopping 56 billion pageviews and helping to popularise millions of pieces of content each year. Although Reddit is dwarfed by the likes of Facebook and Twitter, its influence on the internet is huge, and its potential for marketers as a way to reach customers is incredible. Despite all of this, Reddit has been almost completely abandoned by marketers, largely due to its reputation of apathy and even hostility towards marketing efforts in the past. However, when used correctly and with the interests of…
  • 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

    2 Dec 2014 | 3:11 am
    Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. They’re distributing and promoting this content through all channels in the web presence optimization (WPO) model, to maximize their opportunities to be…
  • Thanks (Twitter) Giving (A Great List to Follow)

    25 Nov 2014 | 3:18 am
    As Thanksgiving approaches, I’m grateful for the people in my life: a wonderful family, great friends, phenomenal clients. I’m also very thankful for the brilliant, insightful, and engaging people I’ve “met” online, and for the social media technologies that make that possible. Lifelong learning has always been vital for career success, but social media has simultaneously made it easier and much broader. In the pre-Internet days, professionals kept their knowledge and skills up to date by attending conferences, reading books, and subscribing to trade magazines.
  • 6 Traits of Highly Effective Data Analysts

    18 Nov 2014 | 3:37 am
    Guest post by Robert Murphy, Managing Partner at Movéo. In today’s world, technology and marketing conditions are dynamic, but clients still demand predictable results, minimized waste and accountability. In order to achieve these goals, marketers must master the ability to collect the right data and then glean insights to drive strategy and measure effectiveness. The smartest marketers not only understand this approach, but are leading the charge to take it mainstream. While the notion seems simple enough, the majority of marketers have not mastered the skills and processes needed to be…
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  • How to boost sales with email automation and smart integration
    16 Dec 2014 | 10:25 am
    As the owner and sole marketer for Portland women’s boutique Mabel & Zora, designer of her own clothing line Tiffany Bean Designs, and consultant to other up-and-coming designers, Tiffany Bean is busy. She’s “paisley shirt with Zubaz pants” kind of busy, but you know, with actual fashion sense. So staying on top of all aspects of her businesses is a daily challenge – that includes the email marketing.  Tiffany needed an email service provider that’s easy enough to use that she could quickly create beautiful emails for each of her brands, but also…
  • Emma Social recap: The Awkward Santa Photo edition
    12 Dec 2014 | 12:15 pm
    Yep, it’s that time of year. Parents far and wide drag their kids to the mall or local Christmas fest to take their picture with Santa. And the results? Glorious. Like this: Via And this: Via And especially this: Via And once you’re done gleefully embarrassing/terrifying your kids, give this week’s links a read. They’re almost as rewarding. Best practices How to use heat maps to increase your email signups Give your automated emails a personal touch 5 mobile email trends to watch this holiday season…
  • A comprehensive list of what made your Emma account better in 2014
    12 Dec 2014 | 5:13 am
    You know what's fun? Building stuff. Legos, Construx, Erector Sets -- there's a sense of satisfaction that comes from taking a pile of pieces and turning them into something that looks cool and maybe also does something cool. Like scare the family cat. If you're lucky, you get to build stuff in your job (like marketing plans and great-looking emails) and probably know the feeling I'm talking about. Emma's product developers are no different. They come to work every day building software that helps our customers do their jobs more easily and do more with their marketing.
  • How to use heat maps to increase your email signups
    8 Dec 2014 | 6:50 am
    Here’s the truth in six words: your email opt-in still needs improvement. When visitors land on your page for the first time ever, they’re not signing up because there are too many distractions or your signup area isn't where they’re looking. Even if you spend a ton of effort driving traffic to your site with ads, social media, guest posts, etc., none of that matters if your landing page fails to match your user’s behavior. So you have to ask yourself: Is the email opt-in the hottest area of your page? No? Then what are the top three areas being clicked? Any…
  • Emma Social recap: The Champions edition
    5 Dec 2014 | 9:28 am
    It’s conference championship weekend in college football. For the best teams in the country, a year’s worth of hard work comes down to one game and a chance to hoist the conference trophy. December often means the same thing for marketers. A year’s worth of work culminates in one last push to boost sales, donations or subscribers. So this week’s links are all about helping you draw up the best strategic game plan (no Hail Mary e-blasts needed) to become champion of the EML. What? You've never heard of the Email Marketing League? Weird. Best practices How people…
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    Yodle Company Blog

  • Seven Facebook Posts People Will Actually Read

    Francesca Di Meglio
    16 Dec 2014 | 12:50 pm
    A lot of small business owners have a love-hate relationship with Facebook. On the one hand, you probably miss the days before social media when things were simpler. On the other hand, Facebook allows you to easily reach potential and existing clients with a click of the button. It’s something that you can’t afford to ignore, particularly when you consider that 78% of consumers’ purchasing decisions are impacted by the posts made by businesses they follow on social media (source: Market Force). It’s not enough to simply have a Facebook Business page. Your posts have to captivate…
  • Showing Your Appreciation During the Holidays

    Melissa Lachman
    15 Dec 2014 | 9:18 am
    If there’s any holiday tradition more fraught than the office holiday party, it’s finding ways to show your appreciation to clients and employees. And if you’re working within a small business budget, calling the personal shopper at Tiffany to rescue you probably isn’t an option. So how do you select cards and gifts that send the right message? Use this handy crib sheet to speed your shopping and avoid feverish, late-night surfing on Amazon.   Break out the greeting cards. Well-chosen holiday cards can be a great way to connect with clients and employees—if you don’t dash off…
  • How to Market Your Business During the Holidays and Beyond

    Radley Moss
    15 Dec 2014 | 5:32 am
    Are you trying to figure out to maximize your success during the holidays and then keep momentum going into 2015? You’ve come to the right place. Yodle CEO Court Cunningham recently shared with The Huffington Post the “Five Ways to Make Holiday Marketing a Year Round Activity.” Among his tips Court cited the importance of encouraging referrals at holiday gatherings, establishing a mobile presence to reach people who are even more on the go during this time of the year, and being “jolly on social media.” Check out the full article at…
  • What Would You Tell Your Younger Self?

    Radley Moss
    12 Dec 2014 | 3:41 pm
    While inexperience has some advantages, a seasoned entrepreneur that doesn’t reflect on some things from the past and have second thoughts is probably difficult to find. Mashable recently highlighted “The Advice 13 Entrepreneurs Would Give Their Younger Selves.”Yodle Co-Founder John Berkowitz Yodle Co-founder John Berkowitz My personal favorites from the article include remember – you’re only human, disregard the naysayers, and don’t work so hard for the doubters. Yodle Co-founder John Berkowitz also shares his perspective about being prepared for change (#6 in the article). What…
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    Crenshaw Communications

  • Five Cases Of Top PR Crisis Management In 2014

    Dorothy Crenshaw
    17 Dec 2014 | 5:43 am
    It’s hard to find terrific examples of crisis management PR, presumably because we don’t hear about the crises that never happened. When a true reputation emergency hits, communications experts like to criticize it and offer retroactive advice.  Armchair pundits urge businesses to “get ahead of the story,” – good counsel, in theory. It’s not so easy when you’re the one in the PR hotseat. In the real world, things are chaotic. Smartphones are blowing up, social media feeds are flooded, and advice may be in conflict. Sometimes key advisers aren’t even…
  • PR Tips: What Not To Say To A Reporter

    Michelle Han
    15 Dec 2014 | 3:21 pm
    As any good PR agency will advise, media interviews are not: an interrogation, a game of ping-pong, or a commercial. A good media interview is actually a conversation, as well a chance to educate and an opportunity to tell a story. A great media interview is a usually a choreographed affair with the interviewee at ease, yet aware of potential pitfalls. And there are pitfalls. Here are some examples of what not to say to a reporter. “Could you just cut that part out?” This infamous comment by Bill Cosby during an AP interview only served to multiply Cosby’s problems.
  • 5 Taboos Of PR Business Pitching

    Marijane Funess
    12 Dec 2014 | 11:38 am
    As the year comes to a close, there has been a whirlwind of new business opportunities in the PR agency world, inspiring us to share our wisdom about selling and closing to prospective clients. To end the year on a high note with some exciting wins, here are some moves to avoid. Scripting the presentation too tightly. There’s no greater turn-off than a group of presenters who’ve memorized their portions like they’re auditioning for a telemarketing job. The presentation has to stay flexible to allow for changes in mood, comments, and spontaneity. Presenters should be like…
  • What PR People Can Learn From “Serial”

    Dorothy Crenshaw
    11 Dec 2014 | 3:33 pm
    PR agency professionals like to talk about storytelling, and we’re good at identifying and shaping a narrative. But, let’s face it, much of the content about storytelling in a brand or corporate communications context doesn’t always make for a great story. Enter “Serial,” the podcast. If you’re one of its five million listeners, or even among those tired of hearing about it from obsessed friends, you know what I mean. Within a few weeks of its debut, “Serial” shattered the iTunes record for fastest podcast and it’s still going strong. What…
  • Remembering The “Public” in Public Relations

    Dorothy Crenshaw
    9 Dec 2014 | 10:17 am
    For decades, the PR industry has fretted about its own public image, even as the business has evolved and agency PR has prospered. But headlines from a recent study about public perception of PR may mean we’re not there yet. As reported in O’Dwyer’s, the outcome of the study by Texas Tech’s College of Media and Communication reads like a “good news/bad news” joke. On the bright side, compared to a decade ago, most people are more sophisticated in how they view PR people. They think we’re smart and well informed. On the other hand, they also believe…
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    Business 2 Community

  • Hacking Selling

    Dave Brock
    18 Dec 2014 | 7:30 am
    Every day I get emails and messages from sales people trying to “hack selling.” They ask me, “Is there an easy way to catch the attention of a customer and get a meeting?” “Is there a killer tool I can use that makes selling faster and easier?” “Is there a shortcut that accelerates the selling process?” “Is there a killer presentation technique, a way of asking questions, a closing technique?” All of these are focused on, “How do I get the order faster and with less work?” When I speak or meet with groups of sales people, I can see they get frustrated when I talk about…
  • Sony Executives Say Angelina Jolie Is ‘Seriously Out Of Her Mind’

    James Kosur
    18 Dec 2014 | 7:14 am
    Another day and another Sony Pictures email revealed by the hacker group known as Guardians of Peace. This time the group takes aim at Angelina Jolie. The newest leak from the hackers involves an email threat sent between Angelina Jolie, Sony co-chair Amy Pascal and producer Scott Rudin. The email focuses on Jolie’s planned remake of Elizabeth Taylor classic, Cleopatra. Part way through the email exchange, Rudin cut the actress out of the thread to tell Pascal that Jolie is, “seriously out of her mind.” The newest attack against Jolie arrives after Rudin called her a “a…
  • Leadership At The Speed Of A Facebook Like

    Ryan Jenkins
    18 Dec 2014 | 7:00 am
    There is a dormant super power inside every leader that leads Millennials. It’s the power to save time whiling unleashing productivity across your team. This isn’t an ancient power reserved for a select few but rather a power within the grasp of those bold enough to seize it. Instant gratification is rampant in our culture. Most of us won’t even wait more than 3 seconds for a webpage to load before we go elsewhere on the web. The Millennials are especially notorious for instant gratification due to the hyper-responsive digital environments they grew up in. Millennials post a video and…
  • Marketing Automation Follows The 80/20 Rule, What About Your Business?

    Patrick Murphy
    18 Dec 2014 | 6:30 am
    Inbound marketing and marketing automation is about doing more for less and the follows the same principle discovered by Pareto.  Vilfredo Pareto uncovered a powerful secret hidden in economic statistics: Cause and effect are not in balance. A minority of causes – usually around 20 percent – produces 80 percent of results. The pattern he discerned, now known as “the Pareto Law,” occurs in every area of business: A fifth of your customers accounts for four-fifths of your “dollar sales value.” And a few superstar employees, say 20 percent, are responsible for the majority of your…
  • Orlando Bloom In Talks To Return For Next Pirates Of The Caribbean Movie

    Brian Wu
    18 Dec 2014 | 6:05 am
    Orlando Bloom may return in “Pirates of the Caribbean: Dead Men Tell No Tales.” The movie debuts on July 2017. The actor, who recently played the role of the Elven prince Legolas in the Peter Jackson movie The Hobbit: The Battle of the Five Armies, had been dropping subtle hints that he might be coming return in the new installment of Pirates of the Caribbean. It seems that subtle hints are not the only thing he is dropping. Bloom recently spoke with IGN and confirmed that he is in talks with studio bosses to make his return possible. He also insists that nothing is set in…
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    B2B Marketing Insider

  • 21 Questions To Help You Define Your Content Marketing Strategy

    Michael Brenner
    17 Dec 2014 | 4:45 am
    This year, I have been talking a lot about how marketing has a marketing problem, how banner ads must die and how content marketing is an imperative for every single brand in today’s digital landscape. I believe so strongly in these trends, that I even bet my career on content marketing by joining NewsCred, the leading provider of content marketing technology (editorial calendar, workflow) and content (original “newsroom” content and licensed content from over 5,000 trusted publishers). My mission was: To help businesses of every size to improve their marketing efforts…
  • Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget

    Michael Brenner
    15 Dec 2014 | 9:03 am
    My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. They hired me as their first VP of Marketing. My team of 1 (me) had absolutely zero budget to start. My first boss there wanted me to cold call to drive leads. That didn’t work out so well. But then the CEO of the holding company fired him. And they asked me to run marketing like a marketing person would. How do you execute a marketing strategy for a company with no budget? The answer is what we now call content marketing. The company I worked for was a…
  • The 19 Best Content Marketing Blogs From 2014

    Michael Brenner
    10 Dec 2014 | 4:45 am
    Yep that’s right! It’s roundup time. Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we shared. My favorite tool for finding the top content on a particular topic is BuzzSumo, who conveniently allow you to pull up a list of  articles, infographics, videos and interviews from the past day, month, week or year. In this case, I just typed in “content marketing” and up popped 15 articles, ranked on social shares. I also listed some of my own favorites to come up with this list of the 19 best content…
  • What Is The Cost Of A Lead?

    Michael Brenner
    8 Dec 2014 | 4:30 am
    The folks at Madison Logic just released an updated infographic that breaks down the cost of a lead across various industries. I published their research from last year as well because I think this information is really helpful for brands to benchmark themselves in their demand generation efforts. Lead generation is consistently one of the top priorities of any B2B organization, but there is a big difference between generating leads and generating leads that actually convert to customers and revenue. There is enormous disparity among B2B companies when it comes to lead generation practices.
  • The Best Paragraph On Content Marketing I’ve Read All Year

    Michael Brenner
    5 Dec 2014 | 9:59 am
    This morning I woke up to this wonderful little article from the editors over at Digiday. It’s short and sweet. So go ahead and read it, then come on back. It’s ok. I’ll wait for you . . . There’s a great list of 2015 Digital “Hot or Not” / “Ins and Outs” that I will include here as well. But no doubt you caught this paragraph: But first, a moment to pause and reflect. This is a piece of “content” generated by a “newsroom,” after all. Digiday is a publisher but it is also a brand. You, too, are a brand. If everything is a brand, then…
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    Insivia Marketing + Web Design

  • 4 SEO Tips for Lawyers

    15 Dec 2014 | 7:23 am
    How many customers are you delivering to your competitors simply because your firm’s website is not optimized for search? When it comes to hiring an attorney, consumers are increasingly using more online resources during their decision making process. Search engines are becoming the most common online tool for finding, validating, and often times selecting an attorney. 58 million people in the US looked for an attorney last year That’s where SEO comes in. Some attorneys don’t know what SEO stands for, others are familiar with SEO but don’t know what it entails. The basics: Search…
  • How Can Manufacturers Get the Right Customers?

    14 Oct 2014 | 9:16 am
    For Manufacturers it can be a struggle to capture the right customers. In this insivia insight Andy shares a few tips to make this process a success. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
  • How to Use Marketing Automation to Sell Your SAAS Product

    30 Sep 2014 | 9:15 am
    In this insight Derek shares a few ways you can use marketing automation in your strategy to help sell your SAAS product. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
  • How to get a head start on marketing your product

    18 Sep 2014 | 8:47 am
    When developing a new product or service many people don’t think to begin their marketing ahead of time. Doing this can greatly increase your chances for success. In this insight Andy shares a few ways you can get your product out to your audience before it launches. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
  • What should you do once you have a customer? – SAAS Marketing

    15 Sep 2014 | 7:13 am
    Once you close a lead it’s important to make sure you do everything you can to give them a great experience. This won’t just help retain the customer, but can also lead to referrals.  In this insight Patrick explains what you should be doing to make sure your customers get what they need and come back wanting more.  Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
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    Value Acceleration

  • McDonald’s May Be Getting It

    16 Dec 2014 | 7:04 am
    Back in the early days of McDonald’s and In n Out Burger, both stores offered hamburgers, french fries, soft drinks and milk shakes. McDonald’s had the word Hamburger on its signs (no longer) and they were focused. Over the decades McDonald’s has added 100s of items to their menus and In n Out Burger still sells hamburgers, french fries, soft drinks and milk shakes. Despite the materially larger menu, McDonald’s does about the same revenue per store as does In n Out, and In n Out is rated one of the top fast food restaurants, while McDonald’s ranks near the…
  • Direct mail works

    11 Dec 2014 | 1:36 pm
    As the volume of mail sent via the USPS diminishes, the opportunity to productively use direct mail (snail mail) effectively increases because the amount of clutter goes down. As an advocate of direct marketing methods for more than 20 years, I am on the watch for new ideas. Getting your mail opened is always a top challenge. Over the years various techniques have been found to be effective. The one pictured above is new to me and seems pretty clever. It was designed for an offer for TV Guide and on inspection one finds that if one does not renew, one will have to pay a higher rate at the…
  • Technology is Still Amazing

    2 Dec 2014 | 7:16 am
    I have been in the technology world since leaving college in 1973. I have been directly and indirectly involved in launching several new to the market products, and have observed many others. And what technology can do still amazes me. The latest “amazement” is from Liftware. They have found an economic way to create a spoon that cancels the tremors in the hands of patients experiencing tremors, such as those with Parkinson’s disease. Check it out. Mitch
  • Own a Position

    25 Nov 2014 | 7:52 am
    Many companies make wine glasses. A quick search of Amazon finds thousands of results. Most, like in any category, are apparent commodities and are priced accordingly. And then there is Riedel. Ranging from about $25/glass to well over $100/glass, Riedel makes wine glasses for specific wines. After all, if you’re serious about your wine, would you not want a glass to match? This company is an excellent example of “finding a need and filling it.” And well I might add. They show that if you can understand What your customer is trying to buy, and can deliver on it, price…
  • Strategic Execution: Getting The Right Things Done

    18 Nov 2014 | 7:56 am
    In his book, The 8th Habit, Steven Covey notes that only about 33% of employees know where the company is going (or at least trying to go); 22% can connect the dots between their goals and the company’s goals; and then (big surprise … NOT) only 9% are highly energized and committed. Why is turning strategic plans into action such a difficult problem? The age-old axiom that strategic plans end up on the shelf or in a drawer continues unabated. And it doesn’t have to be that way. There is a very simple process that aligns goals with actions thru strategy. We call it Strategic…
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  • Product Launch Advice #4: How close together can my launches be?

    Naomi Dunford
    18 Dec 2014 | 12:00 am
    (The series continues! Catch up with part one, part two and part three.) How close together can your launches be? The answer to this depends on the kind of question you’re asking. Are you asking how often you can release a new product, or are you asking how often you can launch? (We can even make it more complicated and include re-releases of existing programs or products, and even standard promotions where nothing new is released.) Basically, the answer isn’t complex, but it is very dependent on the context of what you’re referring to when you say “launch.” If you’re asking…
  • Product Launch Advice, Part 3: How Long Does My Sales Page Need To Be?

    Naomi Dunford
    16 Dec 2014 | 12:00 am
    (Late to the party? Take a look at part one and part two.) Sales pages are one of those things that everyone’s got an opinion on. And that’s fine. At the same time, it’s helpful when that opinion is based on actual customer data rather than just “what feels like it won’t offend anyone” or “what I hate.” We get this a lot with clients during consults, and when Dave’s writing sales pages for some of them. Emotion enters into the picture, and there’s a lot of worry and fear and “but I can’t do that!” going on, whether we’re advising a particular page go longer – or…
  • Product Launch Advice, Part 2: How Sexy Does My Launch Need To Be?

    Naomi Dunford
    15 Dec 2014 | 12:00 am
    (If you missed part one, you can find it here.) Given the spectacle that many online launches are today – I’m surprised people aren’t handing out free popcorn and balloons for the kids – a lot of people wonder if their launch is going to be sexy enough. Now when we say “sexy”, here, what we’re specifically referring to is flashy and overt marketing and sales tactics. It probably doesn’t help that the typical advice handed out to them tells them that launches cannot succeed if they are not big sexy affairs that get people all in a bother. (Well, I guess a big sexy affair should…
  • Freebie Friday #8! (Reclaiming Non-Buyers After Your Launch)

    Naomi Dunford
    12 Dec 2014 | 2:24 pm
    Freebie Friday continues! If you missed the last few weeks’ editions, then check them out here: Getting Great Testimonials Training People To Be Trained By You Clear, Not Clever Titling Using Transitions To Boost Sales Page Conversion Increasing Click Through Rate On Launch Emails Hand Upsells That Can Boost Your Numbers Advanced Tips for Getting Endorsements (We’ll wait.) This week’s release is “Reclaiming Non-Buyers After Your Launch”. For those new to Freebie Friday, we are sending out samples from our BIG LAUNCH class (opening up in late December) so you can…
  • Product Launch Advice, Part 1: “I feel like I did everything right but it still flopped. What went wrong?”

    Naomi Dunford
    10 Dec 2014 | 11:00 pm
    Welcome to day one of our blog series of advice on product launches. Day one is unique in that it is the only day that comes before day two, but after the introduction. As promised, we’re answering common launch questions. We’re trying to answer the hard ones, too, so that you’re not totally wasting your time. We are very aware that you had a choice in what you did today, and that getting blasted on egg nog was among those choices, so please accept our thanks. We will work hard to ensure you feel you made the right decision. So. First question. Probably the most common among…
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    The Online Community Guide

  • Example Of A Successful Brand-Created Community (that's not a customer service site)

    Richard Millington
    16 Dec 2014 | 5:30 pm
    Jim send through BeThePro, a great example of a branded (or unbranded) community from Bosch.  A few things to note here: 1) It's unbranded. This means the community can attract both their customers and others. If you make the community about your brand, you immediately reduce the size of the possible audience.  2) It uses a simple platform. It's build on wordpress using BuddyPress for forums/groups. This allows for full customization of the platform.  3) Content from members. The majority of community content is provided by members. By giving members the ability to…
  • Push Notifications And Single Function Apps

    Richard Millington
    15 Dec 2014 | 5:30 pm
    Condensing the entire community experience into an app doesn't work well. It's unwieldy for people staring at small screens, using big fingers, in a moving vehicle. Facebook is countering this with single-function apps. They're creating separate apps for popular activities and forcing members to use them.  This means the entire app experience serves a single function. It's simple and removes the distraction. Most importantly, it uses the power of push notifications to build habits.  Most apps offer notifications. Which means we ignore most apps. This is…
  • Join Europe's Top Community Professionals In London (Speaker list)

    Richard Millington
    14 Dec 2014 | 8:15 pm
    If you weren't sure about attending SPRINT Europe on Feb 24 - 25, we hope this will persuade you. Please send it to your boss, colleagues, and anyone else you believe should attend. If you want to buy tickets, click here. Speaker lineup:  Justine Roberts, CEO, MumsnetJustine Roberts is the incredible founder and CEO of Mumsnet, the UK's largest online community for parents. In the past 14 years, Justine has grown the community to 46m page impressions from 14 million visits per month. Mumsnet has led the way in campaigning on behalf of…
  • The Community Saviour Complex

    Richard Millington
    11 Dec 2014 | 5:30 pm
    If you think you're going to save a community, you probably won't.  There is a term for this. It's called the messiah complex (or saviour complex). It's typically when an outsider spots a problem they think they can resolve. They believe they have have access to unique skills, knowledge, or resources which will solve a community problem.  However, the problem is usually too complex for the solution. Once you begin trying to solve a group problem, you learn about this complexity. You learn about internal politics, member apathy, fear of change, and distrust of…
  • Where Do We Experience Community? (and why forums are struggling)

    Richard Millington
    10 Dec 2014 | 5:30 pm
    Many platform vendors are going through a tough time.  Others are experiencing breakneak growth Part of that can be attributed to the PR, marketing and sales teams of each. The rest is trend-related. The big trend is where we experience a community. Do we go to distinct, carefully branded, destinations to experience the community? Or does the community come to us through existing channels?  This swings back and forth. Communities like The WELL came to us. Forums and most communities since were places we went to. Now it's swinging back.  It's getting…
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    About Leads

  • Reflecting on 2014 PPC & Looking Ahead to 2015

    Gerald Freedman
    17 Dec 2014 | 6:22 am
    Last year, our PPC team made a few industry predictions surrounding Google, mobile, tracking and more. Below, Dana and I reflect on the predictions we got right and make predictions for 2015. 1) Advertisers Will Look Outside of Google for Their Advertising Needs It is clear that Google has lost some of its market share over the year, while Bing looks to grow. Just recently Bing has taken over as the Mozilla default search engine and it’s expected that 10% of search traffic will shift from Google to Bing, which has already begun. 2015 prediction: Expect Bing Market share to continue to…
  • Improve Your AdWords Performance in 3 Steps with Callout Ad Extensions

    John LaGrace
    12 Nov 2014 | 4:18 am
    When constructing ad copy, the overall goal is to improve your ad relevancy, distinguish yourself from competitors, and pay less for your click. Well how do you do this? By both creating a relevant ad and launching helpful ad extensions. Google has many different types of extensions, including sitelink, review, call, location, etc. Callout Ad Extensions are one of the most recent types of extensions, launched in early September. Callout ad extensions allow you to include added text and detailed information within search ads, with the overall goal of increasing your click-through rates. This…
  • AdWords Search Queries: Changes Coming in September

    Kevin Rivera
    19 Aug 2014 | 12:09 pm
    Google is rolling out a major change to keyword matching in AdWords next month and there is nothing you can do to stop it. Beginning in late September, all Phrase and Exact match search queries will include close variants and misspellings, meaning that pure exact match keywords as we know it are dead. Forever. But do not fear AdWords Gurus; this will more than likely have a positive effect on your campaigns – if you notice a change at all. “Include Close Variants” is the default keyword matching option setting in AdWords, and most advertisers have been taking advantage of close variants…
  • Announcing: The Best Work Life Balance Blogs of 2014

    Sylvia Rosen
    12 Aug 2014 | 8:51 am
    Not to be a “Debby Downer” but…. Summer is almost over and 2014 is past the halfway mark. How are your New Year’s resolutions going? Have you been making it to the gym three times a week? Have you learned how to cook? Did you take that family vacation to Aruba? If your immediate reaction to these questions is, “I wish…but work always gets in the way” – never fear because the latest Best of BuyerZone edition is here! The Best Work Life Balance Blogs of 2014 In this edition, we highlight ten work-life balance blogs that can help you take control of your life…
  • BuyerZone on the road!

    Jeff Gordon
    31 Jul 2014 | 4:00 am
    The BuyerZone team is hitting the road this August and we want to connect with you if you’ll be in the New York City area the week of August 11-15. We’ll be exhibiting at Affiliate Summit and LeadsCon and would love to meet with you and discuss how we can work together or enhance our existing partnership! Here are the details: Affiliate Summit East Booth 212 August 11-12, 2014 Marriott Marquis New York, New York LeadsCon East Booth 411 August 14-15, 2014 Marriott Marquis New York, New York If you’ll be attending either show, please stop by our booth – we’d love to…
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  • 13 Successful Entrepreneurs Share How to Gain Confidence When Starting an Online Business

    Karol K.
    5 Dec 2014 | 8:45 am
    Getting started in the online was a bit tough for me. It was 2009 or so, and all of my friends already had nice jobs and paychecks, while I was still sitting in my mom’s apartment, trying to figure things out on my own and find my place among my online mentors. I carefully analyzed every piece of online business advice I could find and dived into almost every “next big thing” tactic that the gurus were trying to sell. My results? Few and far between. I was making next to nothing, and if it hadn’t been for my mom who was very understanding, well, life would have been…
  • 3300+ Words Worth of Non-Obvious Marketing Tactics That Work

    Karol K.
    8 Aug 2014 | 5:14 am
    Shhh! … What follows is something you surely haven’t heard before! In order to truly grow your business you need to: Step #1Promote it on Facebook. Step #2Try Google AdWords. Step #3Build an email list! Step #4Interact with people through blog comments. Step #5Post on forums and link back to your site. Okay okay, just kidding. These – and similar ideas – have truly been beaten down to death on the web as it is. Really, how much Facebook marketing advice does the world need? But I digress, so let’s get back on track!   … scroll down for 14 non-obvious…
  • 1 Simplistically Simple Way to Simplify Your To-Do List (Hint: It Involves the -P-)

    Karol K.
    29 Apr 2014 | 12:24 pm
    I need to confess something to you. Remember the big comparison feature I did on the top productivity / to-do tools out there? Well, shortly after publishing it, I went all the way back to full caveman style, handling my to-do lists on paper. You know, as in dead trees. Not an app called Paper or whatever. So yeah, pretty offline. Actually as offline as it can get. But why?   The superiority of paper Quite randomly, I stumbled upon this video by Neville from AppSumo -» His method – using just a legal pad – seemed like an efficient and interesting one, so I’ve…
  • [Downloadable] The Words to Avoid if You Don’t Want Your Emails Flagged as Spam

    Karol K.
    11 Apr 2014 | 2:18 pm
    There’s much information online on starting an email list and then growing it as one of the main parts of your online business. This isn’t one of those articles. The harsh truth is that no matter how good your marketing is, and your individual tactics are, a big portion of your email messages will still get filtered out into spam folders. People won’t even see them in their inboxes. “So I spend all this time trying to get subscribers and then my email tool fails to deliver? Really?!” Well, yeah. Unfortunately, that’s exactly the case. MailChimp actually…
  • [Real-Talk] 19 Things You Need to Do if You Want to Be Successful

    Karol K.
    11 Mar 2014 | 11:09 am
    I don’t usually repost stuff. Actually, I never repost stuff. But there’s this one short article I stumbled upon at Business Insider that hit a complete home run with me and I knew I had to share it with you guys. The article’s so true. It’s so accurate. It’s so relevant to anyone who’s doing anything that can be considered “business.” It’s so spot-on if you’re facing any kind of challenge right now. It’s exactly the kick we need to keep us going and help us achieve great things in our lives. That being said, the original…
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    BlogNotions - Marketers

  • Zip-A-Dee-Doo-Dah’s SEO-Friendly ‘Bluebird’ and the Betterment of a Google Ranking

    Drew McLellan
    15 Dec 2014 | 9:16 am
    As you all know — I love all things Disney, so how could I pass on a guest post that used a Disney classic to talk about SEO!  Enjoy this post from Lucas Miller. American actor James Baskett was most famous for his portrayal of Uncle Remus, an extremely deep voice, singing the song “Zip-A-Dee-Doo-Dah,” and inventing the word “satisfactual.” However, what many fail to recognize is the prophetic, Nostradamus-like, subliminal message that Baskett originally fed American marketers at the time of his pioneering music video’s release in 1946 — exactly…
  • Will Your Business School Prepare You for the World of Internet Marketing?

    Francisco Perez
    15 Dec 2014 | 3:15 am
    E-commerce and digital marketing have completely changed the way that businesses connect with customers, yet many of today’s marketing professors can’t explain concepts like SEO, social media marketing, or Google AdWords. To learn more about digital marketing, many students have to take internships with private companies. Sadly, most say that they learn more during a one-semester internship than they learn during their four years of school. College is expensive, and student loan debt takes a long time to repay. You shouldn’t shell out tens of thousands of dollars for a…
  • Top Android Downloaded Apps 2014, Micro Data & Schema Ultimate Guide, SEO Expectations, Speedlink 50:2014

    Francisco Perez
    14 Dec 2014 | 7:57 am
    Hi everyone, hope you all had a great and productive week! As we fast approach 2015, the year end wrap ups, top of the year stuff has already begun. Bing lead last week with their Top Searches of 2014. This week many “others” did the same, some of the most noteworthy being the Top downloaded Apps on Google Play for 2014 and Twitter´s Moments of 2014. Top Android Downloaded Apps 2014 On Google Play, you will see the top downloaded content for a number of categories. On social, Facebook was the most downloaded social app in 2014, with Candy Crush Saga leading the Game category…
  • Video: Lead Nurturing Versus Content Marketing

    Randy Shattuck
    12 Dec 2014 | 12:38 pm
    What’s The Difference And How Will This Benefit You? A lot of people use the terms lead nurturing and content marketing interchangeably. I prefer not to do this and I’ll admit that my distinction is somewhat artificial. It doesn’t really matter what you call these two strategies because a rose is still a rose by any other name. What does matter, however, is that you have clearly delineated between the two strategies and that your approach to using content offers two options: a shallow swim and a deep dive. I think of lead nurturing as a shallow swim. I think of content marketing as a…
  • 15 Email Marketing Myths

    Francisco Perez
    12 Dec 2014 | 7:08 am
    Email Marketing is a topic that many marketers, bloggers, etc. talk about all the time. Because of that, there are many tips and suggestions out there that one wonders what really works and what does not. For example, do you believe that using the word “FREE” in the subject line of your email will impact deliverability and open rate of your campaign? Do you think Monday mornings are the best time to send your emails?These, among other things are just myths as Email marketing works differently for different brands and industries. With that said, those fine “Monks” at…
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    The Digital Letter

  • Uber’s Controversies Highlight A Growing Transformation of Its Utopian Vision To One of Chaos

    Ken Yeung
    20 Nov 2014 | 5:10 pm
    The word “disruption” has been thrown around in the tech industry rather nonchalantly over the past few years. The dictionary defines it as: “a disturbance or problems that interrupt an event, activity, or process.” And one company that has come up time and time again as the epitome of this phenomenon is Uber, the private car service that has Silicon Valley in a tizzy. Since its inception, the company’s CEO Travis Kalanick has publicly said the existing taxi industry is corrupt and there was a perception that Uber was the white knight sent to provide the…
  • Revel Systems Teams With Intuit On New Point-of-Sale With QuickBooks Online Support, Coming In 2015

    Ken Yeung
    18 Nov 2014 | 5:30 am
    Fresh off its $100 million Series C fundraising round, Revel Systems has announced a new partnership. At a soiree in San Francisco on Monday, the point-of-sale (POS) maker company’s co-founders disclosed that it is now partnering with Intuit and unveiled its new online iPad POS solution called QuickBooks Point of Sale powered by Revel Systems. It won’t be ready right away — Intuit says that it will be available in early 2015. Intuit made the most recent move to form a more solid partnership. A deal was previously in place where data was shared between both systems.
  • Throwing Out The Script: How Relationships Can Help Marketers Shape The Digital Age

    Ken Yeung
    7 Oct 2014 | 11:17 pm
    Twitter, Facebook, Google+, Email, LinkedIn, Snapchat, Tumblr, WordPress, and YouTube … all tools belonging to the world of social media. For marketers and those in the communication space, these are services that we’re looking out for because it’s going to help spread our message to as many people as possible. But for a few marketers, the idea isn’t about actual impact, it’s about following the same marketing behaviors time and time again. We’re swept up in the age of technology and trying out the next shiny object that we’re oblivious to what…
  • “The Burned-Out Blogger’s Guide” Is A Must-Read For PR Pros & Journalists To Create Good News

    Ken Yeung
    3 Oct 2014 | 6:23 pm
    In my short, but rather busy life as a reporter for The Next Web, I’ve had many encounters with people involved in the public relations game. And while there were certainly good ones, sadly there were a small group that wasn’t up to par. Now, I’ll admit that I’m not a seasoned veteran like many of the other members of the tech press corp, and there’s certainly quite a few questions that I have around the press-PR professional relationship. Thankfully there’s a new book by Jason Kincaid entitled “The Burned-Out Blogger’s Guide to PR” to help lay…
  • Echo’s New DIY Studio Service Aims To Enable Users To Create Branded Social Media ‘Experiences’

    Ken Yeung
    2 Oct 2014 | 7:44 am
    Social media engagement is certainly a program many brands and publishers have included in their marketing and public relations arsenal. However, for some, finding the right balance to create a proper environment that is seamless and native can be rather difficult. Does a business seek out developers to find ways to bring in feeds from available APIs? Should community managers be resigned to operating in a relative silo by managing all conversations on the respective services? Yes, there are useful dashboards to aggregate communications like with Hootsuite and Tweetdeck, but it’s still…
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  • How Do The 25 Hottest Skills Of 2013 And 2014 On LinkedIn Compare? #infographic

    Dr. William J. Ward aka DR4WARD
    18 Dec 2014 | 6:57 am
    How Do The 25 Hottest Skills Of 2013 and 2014 On LinkedIn Compare? #infographic LinkedIn analyzed the skills, employment history and experience data of more than 259 million LinkedIn members’ profiles on December 18, 2013 and 330 million Linked members' profiles on December 17, 2014. The 25 Hottest Skills Of 2013 On LinkedIn The 25 Hottest Skills Of 2014 On LinkedIn I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of…
  • What Is The Most Hypnotizing, Heart-warming Holiday #Video You Will See? This adorable Hootsuite #Holidayowl perched by a roaring fire

    Dr. William J. Ward aka DR4WARD
    18 Dec 2014 | 6:10 am
    What Is The Most Hypnotizing, Heart-warming Holiday #Video You Will See? This adorable Hootsuite #Holidayowl perched by a roaring fire. Make sure you have the sound turned on. Hootsuite Flixel I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for…
  • How Are Consumers Spending And Using Mobile This 2014 Holiday Season? #infographic

    Dr. William J. Ward aka DR4WARD
    18 Dec 2014 | 4:52 am
    How Are Consumers Spending And Using Mobile This 2014 Holiday Season? #infographic Infographic: Carlos Monteiro via Adweek I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly…
  • What Are Some Essential Fundamentals Of Website Design? #infographic

    Dr. William J. Ward aka DR4WARD
    18 Dec 2014 | 4:16 am
    What Are Some Essential Fundamentals Of Website Design? #infographic I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to…
  • How Is Social Media Being Used In The Sales Funnel To Grow Leads And Sales? #infographic

    Dr. William J. Ward aka DR4WARD
    18 Dec 2014 | 4:06 am
    How Is Social Media Being Used In The Sales Funnel To Grow Leads And Sales? #infographic Bonus Resources Here Digital Social Selling I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently…
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    Darren | Slaughter

  • Contractor Marketing Using Blogging to Increase Leads, Traffic & Conversions

    11 Dec 2014 | 3:54 am
    What good is a blog full of interesting articles if no one reads it? If you’ve checked your web analytics and noticed that your web traffic hasn’t increased one bit since you started posting, you may feel tempted to throw in the towel. In fact, you’re probably wondering why we’re always talking up blogs so much. Well, if you’re not getting more web traffic, leads, or jobs as a result of your content, I’ll tell you right now what the problem is. You’re not marketing your content or at least, not marketing it well enough to make a difference. The first…
  • Your Cyber Monday Website Review Offer

    30 Nov 2014 | 3:00 am
    Happy Sunday! I hope you’ve had a few enjoyable days off with the family devoid of long lines and waiting. In fact, since tomorrow is another popular shopping day, albeit online, we’ve decided to have a “Cyber Monday” promotion ourselves. If you’ve been sitting on the fence about getting a new website or going into 2015 with your existing rig, let me help you with a website review. 1. Website Review-Normally $199, we will review your website for just $99! To learn more about our website reviews, click here. Now, you can go into 2015 with the same…
  • How To Think About Marketing Going Into 2015

    20 Nov 2014 | 4:06 am
      Yesterday I was driving along thinking to myself, “How many contractors, large, small, medium, whatever, would still be around today, if they advertised during the good times?” What I mean by that is, I hear a lot of guys and girls say “Hey listen, we don’t need to advertise, we’ve got so much business and referrals, and we’re packed.” And I understand that. Referrals are a complement to the good work that you do. But it’s kind of like the ant and the grasshopper fable with advertising and marketing in that you have to continually store…
  • 5 Advantages of Social Media Advertising vs. Traditional Advertising For Contractors

    18 Nov 2014 | 4:01 am
    No matter how much you may have thought the Internet was a fad, you were wrong. The Internet over a period of time, has literally invaded all aspects of our lives and has now become the main channel of communication for everyone. With accessibility becoming easier in the form of smart phones, tablets and Wi-Fi hotspots, reaching people has never been easier for contractors. With the proliferation of constant access to the Web, online marketing has become the go to source for advertising budget allocation. This has given birth to a new trend which is known as Social Media Marketing since it…
  • 10 Tips to Great Contractor Logo Design (Infographic)

    13 Nov 2014 | 6:09 am
    You might be just starting out, you might be looking to rebrand. Either way you are staring at a blank page. You are no closer to a logo than you where yesterday but you need to get your shit together and get this done. Well, here are 10 logo commandments you can use. If you are still stuck, let us know, we can help. Click the image to make it larger. The post 10 Tips to Great Contractor Logo Design (Infographic) appeared first on Darren | Slaughter.
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  • Denver Social Media Marketing Group: Social Media & SEO

    Carrie Gottschalk
    17 Dec 2014 | 9:38 am
    The December, 2014, segment of Denver’s premier social media for business Meetup focused on Social Media & SEO. Our discussion featured a special guest, Sean Mahon, all the way from the U.K. via Google Hangouts on Air. Complementing the Google Hangouts panel presentation, a moderated conversation supported by handouts set the stage for a discussion on social media marketing and SEO. Denver marketing company, Webolutions®, shared a high-level outlook on how SEO plays a part in your online marketing strategy and how it complements social media. A jolly discussion took place,... Read…
  • Marketing Trends: 2015 Digital Spending Projected to Grow by 16%

    Jody Martin
    5 Dec 2014 | 8:53 am
    Overall 2014 U.S. ad spending growth hit its highest level since well before the great recession, and 2015 is forecast to reach a new all-time spending peak. According to marketing trends estimated by Magna Global, 2015 U.S. ad spending will increase 3.5% fueled largely by a 15.7% increase in digital. In fact, Forrester Research estimates that digital advertising spending will overtake TV in 2016 based on continued explosive growth in social media, mobile and video advertising online. Marketers continue to increase their digital advertising budgets as new ad formats and... Read More The post…
  • SEO Content: Quality Versus Quantity

    Patrick Yuan
    4 Dec 2014 | 3:43 pm
    If Search Engine Optimization (SEO) is a part of your marketing strategy, you are probably aware that you need to create content to increase your rankings. This leads to the interesting debate about whether it is better to mass produce content or to create quality, well-focused content. Both types of content strategy have their SEO upsides, as well as shortcomings. Here is a better look at both styles of content management to help you determine which strategy is best for you. Quantity One of the well-known components of the search engine... Read More The post SEO Content: Quality Versus…
  • Webolutions Launches Responsive Website for Major

    Amy Martinez
    4 Dec 2014 | 3:29 pm
    Client Name: Major Client Website URL: Project Type:  New Responsive Website Creation Client Background Since 1970, Major Heating and Air Conditioning has been providing quality heating and air conditioning to Colorado’s residents and facility managers. And today, they also provide renewable Geothermal for both residential and commercial projects. They strive to provide their customers with high-quality customer service and products at an exceptional value. Their technicians are proficient in up-to-date system installation and service techniques. They take great pride…
  • Experiential Marketing: State Farm Delivers Expedient Experience

    Doug Griffin
    4 Dec 2014 | 2:42 pm
    For those of us who live along the Front Range of Colorado, hail is part of our unique experience. Part of that experience can lead to a damaged roof and the headache of getting it replaced. I found myself in that category and was pleasantly surprised by a great experiential marketing experience where I least expected it. It was with my insurance company. A couple of months ago, we got hail. And not just any hail. This was hail that, at my house, ripped up all of our window screens.... Read More The post Experiential Marketing: State Farm Delivers Expedient Experience appeared first on…
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    Austin & Williams Unplugged

  • Move over Mobile Applications. Website Applications Are Gaining Ground in Financial Services—and Fast!

    11 Dec 2014 | 12:24 pm
    It wasn’t all that long ago that banks and credit unions that wanted to offer true mobile connectivity to their customers or members needed to invest in mobile applications. With HTML 5 advances, that’s not always the case today. While the technology used to power mobile devices has been consistently improving, so too has HTML 5. It now offers comparable solutions within web-based environments and provides a viable alternative to more costly and development-intensive mobile applications. For example, accessing the GPS-based location of a mobile device within a website application…
  • Solving a Creative Rotation Issue through Media Planning

    3 Dec 2014 | 11:24 am
    It sure is an exciting time to be in media planning these days with the explosion of new ways to reach consumers. Technology is driving this ever-evolving media landscape with digital and mobile fueling it. With all of the choices at a media planner’s disposal, it’s important to remember that a sound media strategy starts with your target audience: Who are they? What are the challenges in reaching them? The objectives for the campaign? It’s too easy to get caught up in this digital world. More “traditional media” still warrants strong consideration –…
  • More Than a Digital Brochure: Tips for Developing a Credit Union Website That Works

    14 Nov 2014 | 8:41 am
    With more consumers making financial decisions online than ever before, credit unions with websites that amount to nothing more than the characteristic digital brochure are missing the mark. While it can be tempting, don't get caught up aesthetics alone. Redesigning your website isn't merely like repainting the walls of a branch; in actuality, it’s more like a branch that needs to be dismantled and rebuilt altogether. First, step back and contemplate how the new website can help to achieve the following goals: Lower acquisition cost of new members…
  • 5 Social Media Tips Your Brand Cannot Afford to Ignore

    14 Nov 2014 | 8:25 am
    Companies and brands can use social media to connect with audiences in more meaningful ways than ever. In the early days, social was a little awkward—like an uncomfortable cocktail party where you’d exchange a few words and then move on. Today, social is an ongoing conversation. Just make sure to understand the rules of engagement. Keep your social network profiles current. Operating hours changed? Update them on Facebook. Has your company gone through a rebranding? Make sure all your social channels reflect the new fonts, colors and taglines. Many consumers will never visit your…
  • The Shoe Must Fit, Even If It’s Not Your Style

    6 Nov 2014 | 10:02 am
    Branding is more than just a business buzzword. It creates, in the mind of customers and prospects, the perception that there is no “experience”—or product or service—quite like yours. In short, a brand offers the consumer a promise and then needs to deliver on it. I recently came across this quote from an article on TD Bank’s brand evolution, “If the old marketing mantra was, ‘Nothing happens until somebody sells something,’ the new philosophy could be ‘Nothing happens until somebody brands something.’" In such a competitive…
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    Marketing and Social Media by us

  • An Entrepreneur Shares His New Business Ideas by Lisa Chapman

    Lisa Chapman
    29 Nov 2014 | 8:01 am
            I Want to Start a New BusinessA Real Case Story As told by Brian Cox Im about to share some of my business ideas with you, and I would like to hear your comments and feedback. I want to help people with their budgets and 1040EZ forms. This is the reason why: I know that some individuals (my target customers) need a quick loan during the Holiday Season. My future customers may think along these lines: Because I live paycheck to paycheck, how will I get quick money for Holiday gifts?I know Im going to get fleeced, but Ill probably just get a tax refund anticipation…
  • Your Newsletter Can Be Quick, Easy and POWERFUL by Lisa Chapman

    Lisa Chapman
    22 Oct 2014 | 10:59 am
    How to Steal your Audience’s Attention and Beat Your Competition SME Rand Fishkin HOT OFF THE PRESS: I just found this beautiful approach to building recognition of your brand, increasing your audience, adding real value to the online conversation & knowledge base, and making it all very easy. That’s a tall order and might seem like a lot of work – even overwhelming. But it’s not. The most brilliant approaches are often the simplest. The email newsletter below came from one of my subject matter expert’s (SME’s) newsletter subscription. I subscribe because I know that they…
  • Advertising Infiltrates Your Child’s Life by Lisa Chapman

    Lisa Chapman
    23 Sep 2014 | 1:34 pm
    Save Your Child from Financial Failure It’s no secret that America’s children are growing up in a society dominated by media and advertising. But do we fully understand the power these messages have over our children, and how drastically it affects their financial future, even the very quality of their lives? In this post, we’ll consider: How manipulative advertising targets children The powerful emotional appeal to BUY has them hooked “Immediate gratification” is introduced at a tender age Advertisements influence toddlers, then escalate with each target age And how advertisers…
  • Amazon Prime Air – Behind the Curtain of an Amazing Marketing Case Study by Lisa Chapman

    Lisa Chapman
    12 Sep 2014 | 11:21 am
    5 Best Practice Marketing Tips from an Online Giant Watch this (and TWEET about this astounding Amazon Prime Air Video.)   Click this link to view Amazon footage from a Prime Air drone test flight (Use the Back Button to return to this page.) The Inspired Marketing of Amazon Prime Air The online giant does it again with gorilla marketing & PR tactics. I invite you to take a closer look at the reviews and marketing “take-aways” offered by industry gurus. This campaign looks clean & professional BUT DOES AMAZON’S CEO HAVE ULTERIOR MOTIVES? Some suspect so.
  • How to get more clicks from Google SERPs by Lisa Chapman

    Lisa Chapman
    3 Sep 2014 | 8:29 pm
    Simple-to-understand URLs will attract more traffic to your site Great SEO (Search Engine Optimization) can get your site ranked on the first page of Google’s SERPs (Search Engine Results Pages). But the next step is up to you – or your webmaster – and it’s critical to getting more visitors to click through to your site. Here, Google explains how to achieve user-friendly URLs for better marketing of your site. You must try to create simple, descriptive categories and file names for all documents on your website.  That not only helps you organize your site better, but it also…
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    OnQ Marketing » Blog

  • How Does Digital Impact The Local Retailer? [STUDY BY GOOGLE]

    Quentin Aisbett
    15 Dec 2014 | 2:20 am
    Many local retailers think that the rise of digital has lead to a downturn in business, suggesting that they can’t compete with the online shopping experience. But according to a recent study commissioned by Google, digital can in fact enhance your business, if used properly. In ‘The 3 New Realities of Local Retail’ Google outlines […] How Does Digital Impact The Local Retailer? [STUDY BY GOOGLE] is a post from: OnQ Marketing
  • Simplifying Your Site Can Lead To Increased Conversions

    Matthew Davis
    1 Dec 2014 | 2:24 pm
    Excessive complexity is evidence of a lack of thought and design. Simple, thoughtful sites are far more effective at generating conversions. Underlying all of the chatter about flat design, minimalism, and user experience design, there’s a simple principle: complexity does not lead to positive user experiences. Unfortunately, many businesses aren’t paying attention to the message. […] Simplifying Your Site Can Lead To Increased Conversions is a post from: OnQ Marketing
  • Marketers Still Not So Confident with Digital

    Quentin Aisbett
    27 Nov 2014 | 7:12 pm
    Less than half of Australian digital marketers feel highly competent in digital marketing. That’s what the Digital IQ Index 2014 published by Digital Chameleon found when they researched a sample of brand, agency, and media organisations. To me it says a couple of things…. (i) Maybe digital marketers are a modest lot and being not […] Marketers Still Not So Confident with Digital is a post from: OnQ Marketing
  • Do One-Page Website Designs Hurt SEO?

    Graeme Caldwell
    15 Oct 2014 | 3:49 pm
    We take a look at how a one-page designs might affect a site’s SEO and a list of questions that need answering before deciding on a one-page design. Over the last few years, one-page sites have been popping up all over the web. Traditionally, websites are made up of multiple pages, each of which focuses […] Do One-Page Website Designs Hurt SEO? is a post from: OnQ Marketing
  • What is a responsive logo and how they might transform your brand

    Tara Luckhurst
    17 Sep 2014 | 5:34 pm
    Someone once said, “The definition of a great idea is one you wish you’d thought of first”. When I first read about responsive logos, I couldn’t believe I hadn’t thought of them already; they are the obvious next step after responsive websites, and will no doubt raise the bar when it comes to branding and […] What is a responsive logo and how they might transform your brand is a post from: OnQ Marketing
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    Scholes Inbound Marketing Blog

  • SEO Worst Practices: These Schemes Will Backfire

    16 Dec 2014 | 8:00 am
    Search Engine Optimization (SEO) is all about improving your search rankings so you get found online by qualified prospects. Since that’s the whole point of being online, it’s important to do SEO right. But many companies find that their SEO efforts are disappointing — rankings are low, and so are site visits. Sales staff are muttering that the website isn’t giving them any leads. If you’re the webmaster or responsible for inbound marketing, you’re probably wondering what you’re doing wrong. Many company websites still try to drive up their rankings using dubious techniques…
  • 5 Tips to Keep in Mind When Launching Your Company Blog

    22 Sep 2014 | 1:30 pm
    There are blogs you probably subscribe to and enjoy reading for both your business life and your personal interests. But when it comes to writing your own business blog, how do you get started? Maybe your company doesn’t currently have a blog and you know you need one but feel a little late to the party.  Or maybe your company does have a blog but it needs  some revamping and TLC.  Your business blog is a chance for you to offer your customers and potential customers something that will help them solve a problem or give them advice to improve their work life.  It is a…
  • Use RSS Emails to Boost Marketing Engagement and Customer Happiness

    27 Aug 2014 | 7:00 am
    Really Simple Syndication (RSS) has been around for quite a while and can still be used in creative ways as part of your overall content marketing strategy, to tailor content and improve marketing engagement.  In general, RSS feeds provide a way for us to easily keep up with our favorite blogs, news headlines and other website content. It allows us to choose what we want to see when we want to see it and get updates without having to constantly check our favorite blogs or sites for new content and updates.
  • Outbound Marketing is Alive and Kicking - with the Help of Inbound Marketing

    4 Aug 2014 | 8:30 am
    Inbound marketing is where we and other marketers have been putting our focus. We want to design an engaging and targeted experience for our customers and potential customers, striving to meet their needs so they will continually come back to us when they need our services or expertise. Inbound marketing is largely about creating content that appeals to your dream customer. As a method of sharing your "awesomeness" with the world, inbound marketing refers to your marketing efforts focused on attracting customers, interesting these customers, and getting these same customers to…
  • 7 Signs it is Time for Website Redesign

    12 Mar 2014 | 10:30 am
    For potential future customers that are new to your company, your website is likely the first time they'll interact with you and try to get to know what your business has to offer. Sometimes that first impression can make all the difference. So, what message is your website currently sending? For example: Does your site reflect your current branding and messaging strategy? Are you generating the leads your sales team needs to generate revenue? Are you leveraging your website to properly convert leads into customers? Is your website responsive and optimized for mobile viewing? Is your…
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    Smedio - Business Ideas Worth Sharing

  • 20 Years of Ecommerce: 5 Trends to Watch Out for in 2015

    Tracy Vides
    15 Dec 2014 | 11:51 pm
    Share on FacebookShare on TwitterE-mail With 2015 lurking around the corner, it’s time to ensure your ecommerce site is ready to tackle the challenges the New Year will bring to e-retailers. This is going to be a significant year for online retailers as the concept of ecommerce recently turned 20 (if you consider the age of internet payment processing systems). Bigcommerce predicts global B2C ecommerce market will hit record growth in 2015, with revenue of around $2 trillion. According to a study conducted by, Asia-Pacific is likely to become the top region for ecommerce sales…
  • Know Your File Types and When to Use JPEG, GIF, and PNG (infographic)

    Douglas Idugboe
    10 Dec 2014 | 1:17 am
    Share on FacebookShare on TwitterE-mail Digital images fill up our inboxes, take up computer memory space, and take time to load on a webpage. While we’re all familiar with the various types of photo extensions, do you know when (and why) it’s best to use a .jpeg, .gif, or .png? The team at WhoIsHostingThis is giving us the full run-down, along with some useful info and fun trivia on these file types, in their newest infographic. Source: WhoIsHostingThis Share this to share your insight with others. Share on FacebookShare on Twitter The post Know Your File Types and When to Use…
  • Financial Tips for Start-Up Businesses

    Ivan Serrano
    8 Dec 2014 | 11:39 am
    Share on FacebookShare on TwitterE-mail Financial tips are craved by start-up businesses. Why? Many people daydream about starting their own business and the idea of entrepreneurship has become even more attractive in today’s relatively flat job market. But starting your own company isn’t for the faint of heart. Not only will running the company demand a great deal of time, it isn’t necessarily guaranteed to be successful as 50 percent of companies fold in 5 years. These tips can help you bring your business to life and keep it in the black. Ensure the Need for Your Product…
  • How to Become an Instagram Guru for Business [infographic]

    Ivan Serrano
    3 Dec 2014 | 11:56 pm
    Share on FacebookShare on TwitterE-mail Have you considered using Instagram for business? Even if you don’t have an Instagram account yourself, chances are you have encountered an image from the site somewhere on the web. Instagram might be known for its different photo filters, but there’s a reason it is one of the most popular photo sharing platforms around. Currently the app has over 200 million active monthly users who actively visit the site multiple times per day. This is due in part to its seamless integration with mobile devices and relatively straightforward and intuitive…
  • 5 Mistakes that can Turn Your Social Media Strategy Into a Snooze Fest

    Mark Feldman
    1 Dec 2014 | 11:07 pm
    Share on FacebookShare on TwitterE-mail Social media spending is on the rise. Many businesses are assigning a large portion of their marketing budgets to social media and for good reason. Businesses making concerted efforts to leverage social media for reaching out to their target audience are experiencing tangible returns. While there is no doubt your brand needs a social strategy to boost growth, the truth is social media is a hard taskmaster. If you are not at the top of your game, your social strategy won’t deliver the results you are looking for. It will be a wasted effort, an absolute…
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    Professional Services Marketing Today

  • The Top 5 Business Challenges for Accounting & Financial Services Firms

    Lee Frederiksen
    18 Dec 2014 | 7:09 am
    Any decision-maker at a CPA firm knows the industry is undergoing a wide range of dramatic changes – and the effects of those changes are hitting all at once to produce a whole new set of major business challenges. At CPA firms across the country, aging baby boomers in senior roles are approaching retirement and driving consolidation. Throughout the marketplace, a pitched battle is underway to secure the top talent. In this demanding and highly competitive environment, the ability to anticipate emerging challenges can spell the difference between the market leaders and the also-rans.
  • The Road to the Top: Personal Branding Examples in Professional Services

    Sylvia Montgomery
    17 Dec 2014 | 10:13 am
    Our recent book, The Visible ExpertSM, explored the many ways that high-visibility experts’ personal brands boosted the profile and ultimately the success of their firms. The research behind The Visible Expert drew on a study of more than a thousand professional services purchasers – as well as the experiences of some of the best-known experts in the professional services world. In this post, we’ll take a look at some personal branding examples from industries including finance, architecture, and marketing. Which tools and techniques have high-visibility experts used to take…
  • How to Build Your Brand through Community Service

    Ryan Chynces
    16 Dec 2014 | 6:45 am
    I used to work for a professional services SMB that gave employees days off each year to volunteer at a local soup kitchen.  It was a nice change from the office, so a number of us took full advantage of this.  People at the soup kitchen were happy to have the extra hands on deck, and we felt a sense of satisfaction for helping out a worthy cause.  All in all, good vibes all around. But because my employer was quite modest, the only people who ever learned about these regular acts of generosity were fellow employees and the soup kitchen’s staff and patrons.
  • It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert℠

    Lee Frederiksen
    15 Dec 2014 | 6:53 am
    At Hinge we have been studying Visible Experts℠, people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Andrew Sobel, a Visible Expert for business consulting. Visible Expert Andrew Sobel is a world-renowned business consultant, speaker, and author who has carved out a niche for himself in the business world by helping executives learn to become trusted advisors and build…
  • Why Asking Clients About Your Competitors is Critical

    Sylvia Montgomery
    12 Dec 2014 | 8:17 am
    Think you know who your firm’s competitors are? Through our research on how professional services buyers buy, Hinge learned that there is only a 25% overlap between who professional services firms think their competitors are, and who prospective and current clients think a firm’s competitors are. Whose perspective matters most? That’s right – your clients. In this video, Sylvia Montgomery discusses the importance of asking clients about what other firms they’re considering and why. Uncovering the nuances that go into clients’ decision-making processes…
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    Aaker on Brands

  • The 8 Customer “Must Haves” Driving Tesla’s Success

    3 Dec 2014 | 12:00 am
    In my books, Brand Relevance and Aaker on Branding, I argue that the only way to grow, with rare exceptions, is to engage in big innovation to create customer “must haves” that define new subcategories, and then grow and own those subcategories. In most cases, there is not one “must have” but several, as my recent analysis of Uniqlo’s success illustrates.Tesla is another such success story. It created eight “must haves” to define a new subcategory, made it grow and planted the seeds of enduring success. Those “must haves” include:Technology-driven performanceTesla created…
  • Who Branded Best in 2014?

    19 Nov 2014 | 12:00 am
    Each year, HUB Magazine honors excellence in the brand experience. With well over a hundred entries, approximately 37 judges (including myself) determine who has excelled. The criterion is not market response, but rather how the brand lived up to its promise and whether it improved its customer’s daily lives in ways big or small.Of the 12 gold medal recipients, four stood out in my mind as being particularly noteworthy. All had a modest budget but were unique, innovative, new, involving and represented the DNA of the brand.Coca-Cola South Africa: A Rainbow for the Rainbow NationIn the lead…
  • Failure to Launch: 6 Factors that Prevent Breakthrough Offerings

    12 Nov 2014 | 12:00 am
    I have written that the only way to grow, with rare exceptions, is to create breakthrough offerings with a “must have” that defines a new subcategory and then to manage that subcategory so that your brand is the most relevant option. A “must have” is some offering association, such as a higher purpose, a program or benefit that customers will insist on.If you look at virtually any product arena over decades two things become clear. Growth spurts within the marketplace are driven by substantial or transformation innovation from whole new subcategories, and they are remarkably rare.
  • 6 Reasons Why Uniqlo Is Winning

    29 Oct 2014 | 12:00 am
    I was recently shopping at the Uniqlo store on 34th street in Manhattan and was blown away by the quality and styling of the clothing, the store size and product scope, the presentation, the breathtakingly low prices, the service experience, the innovations and the energy. How did Uniqlo pull that off? And why has Uniqlo experienced dramatic profitable growth over two decades?In 1994 it had approximately 100 stores in Japan. In 2015, it will have 840 stores in Japan and 1,170 stores outside of Japan, 820 of which are under the Uniqlo brand (and another 270 under the GU brand, which is a…
  • What Is Your Higher Purpose?

    22 Oct 2014 | 12:00 am
    What is your higher purpose? Sales and profit goals can no longer be the prime motivator if they ever were. In my book, Aaker on Branding I note that more and more brands have a higher purpose that is meaningful. It is increasingly becoming more about “why” in addition to “what.”A higher purpose can provide inspiration, an aspirational goal, a work-together logic, respect, a motivation for social programs and paths to growth. In particular, it can:Inspire employeesP&G’s purpose to improve the lives of the world’s consumers, now and for generations to come elevates the work…
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    The Brainchild Group

  • Huge Google Algorithm Update Identified: Check Ranking Immediately

    Aaron Schoenberger
    5 Dec 2014 | 12:53 am
    Our research indicates that Google has rolled out a major update to their search engine algorithm that affects not only organic ranking, but also map listings. We advise all businesses and SEO companies to check ranking immediately.
  • SEO Consultants in Los Angeles: How to Choose

    Aaron Schoenberger
    25 Oct 2014 | 2:35 pm
    So you're located in Los Angeles and want to hire an SEO consultant -- welcome to the club! As obtaining high rankings in search engines becomes more important by the day, more and more companies are realizing the need to bring on an experienced SEO consultant to guide them in the right direction.
  • Soteria Intelligence Launches Social Media Threat Monitoring Company

    The Brainchild Group
    25 Oct 2014 | 1:44 pm
    At a time when social media threats are spreading like wildfire, Soteria Intelligence has developed proprietary algorithms and methods for tracking and analyzing conversations on social networks with the goal of identifying potential social media threats before harm can be done.
  • Instagram Algorithm Update Aimed at Boosting User Activity

    Aaron Schoenberger
    12 Sep 2014 | 1:36 pm
    Since Instagram took the social media world by storm I've been researching the nifty social network to build a thorough understanding of its inner works, including the algorithm used to decide the order of content appearing under specific hashtags. Within the past 24-48 hours I've noticed a big change in Instagram's algorithm and I'm pretty sure I know why.
  • Disney Goes Drone-Crazy, Seeks Patents

    Aaron Schoenberger
    27 Aug 2014 | 1:41 pm
    Now that drone technology has soared to new heights and everyone from photographers to law enforcement agencies are implementing the nifty devices, it should come as no surprise to hear that Disney is looking to use drones to make their theme parks even more amazing and memorable.
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    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • Goal Setting That Actually Works: How To Achieve More In 2015 (Part 2)

    Sydni Craig-Hart
    17 Dec 2014 | 6:00 am
    In Part 1 of our 3-part series on goal setting in 2015, we covered the importance of creating 90-day cycles in order to achieve your goals throughout the year. Remember that for most small business owners, huge, sweeping goals and/or changes don’t stand the test of time. Goals are much more likely to be realized when approached in smaller 3-month cycles. In Part 2 of our series on goal setting in 2015, we’ll show you how to break 90-day goals down into prioritized action steps. Breaking Goals into Action Steps In Part 1 of this series, we used the big goal of publishing a book as an…
  • Goal Setting That Actually Works: How To Achieve More In 2015 (Part 1)

    Sydni Craig-Hart
    10 Dec 2014 | 10:25 am
    Be honest - have you ever set New Year's resolutions and actually stuck to them? If the answer is yes, have you ever stuck to them all year? If you're like most Americans, your New Year's resolutions are long forgotten by the end of January. Why? Because setting goals for an entire year is ineffective and unrealistic. Life moves quickly and things change all the time. What matters to you most in December can be long forgotten by February. The best way to achieve more in 2015 is by breaking your goals down into manageable 90-day achievement cycles. By declaring your goal or goals for the next…
  • How To Graciously Collect Fabulous Testimonials From Your Clients

    Sydni Craig-Hart
    8 Dec 2014 | 6:00 am
    As small business owners, we love to hear from our clients that we are making a difference in their lives. But we often hesitate to ask for their support to toot our own horn - which we need to do to attract more clients. Watch and learn how to collect amazing success stories from your clients without feeling sleezy about it. The post How To Graciously Collect Fabulous Testimonials From Your Clients appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • The Webinar That Keeps on Giving: 3 Simple Ways to Re-purpose Your Webinar and Win More Customers

    Sydni Craig-Hart
    3 Dec 2014 | 8:00 am
    It takes a lot of work to create a great webinar. After preparing your content, dealing with technical issues, working hard to increase attendance, and finally winning new customers, you may be asking yourself - what's next? While your live webinar event may be over, that doesn't mean your webinar has to stop working for you. By repurposing your webinar into other content marketing formats, you can.... Maintain the marketing momentum you've created Continue to attract new clients and customers Increase sales! Here are three simple, painless ways to convert your webinar content into new…
  • 5 Ways to Monetize Your Next Webinar

    Sydni Craig-Hart
    26 Nov 2014 | 6:00 am
    It takes a lot of work to create a successful webinar. In fact, it's been said that writing, designing, promoting, and hosting a webinar presentation is similar to hosting a live corporate event! Why are so many small businesses scrambling to increase attendance to their next webinar? Because webinars, when done right, can be incredibly lucrative both short and long-term. While attendance at most webinars is free, there are many ways to make money with a webinar that do not include selling tickets to the event. Here are the top 5 most effective ways to monetize your next webinar: 1.
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  • MediaCom – a sorry day for the industry when trust is compromised

    Darren Woolley
    16 Dec 2014 | 2:34 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The news last week concerning MediaCom and two of its clients is a sorry day for the whole industry. What can be seen is an inevitable consequence of the market trends from advertisers putting pressure on agencies to do more with less and less, and agencies and their holding…
  • Chapter 9: Educating your business and brand world

    Anton Buchner
    14 Dec 2014 | 1:55 pm
    Welcome to the 9th Chapter of “The Ultimate Guide to Digital Marketing in a Data-driven World”. If you missed Chapter 8 you can read it here. This is one of a series of 11 posts or if you want to get the entire book in one hit you can download the full book here. You’re almost there. Plan in place. Resources in place. Digital activity developed. And measurement framework in place. Now in walks the CEO and asks, ‘Why haven’t we built a Pinterest presence yet? And let’s start a new company blog’. Hmmm. Where did that come from? You didn’t even know that your CEO was…
  • TrinityP3’s new guide to television advertising production governance

    Darren Woolley
    11 Dec 2014 | 2:01 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The television advertising production process is complex and technical. It involves a large number of agreements and contracts with third party companies and individuals. It also involves the creation and procurement of performance rights, intellectual property and any associated…
  • Chapter 8: Understanding the art and science of performance data

    Anton Buchner
    9 Dec 2014 | 12:56 pm
    Welcome to the 8th Chapter of “The Ultimate Guide to Digital Marketing in a Data-driven World”. If you missed Chapter 7 you can read it here. This is one of a series of 11 posts or if you want to get the entire book in one hit you can download the full book here. Now that your content activity is aligned with your marketing activity and goals, it’s time to explore the data side of your strategy – specifically, the analysis of customer behaviour and engagement, optimisation, and measurement of the performance and impact of your digital marketing activity. As you know, every…
  • Here comes programmatic creative!

    Stephan Argent
    7 Dec 2014 | 1:54 pm
    This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Well, if you just dropped that cup of coffee you were holding, don’t worry – programmatic creative isn’t a new way of automating the creative process, or something’s that’s been dreamed up in someone’s garage and is about to become the new darling start-up. It’s daft. And about as useful as an inflatable anchor. From math men to mad men… There’s been a lot of talk recently about Sir Martin Sorrell’s comments that…
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    Circle Research

  • Financial benchmarks for B2B marketing agencies

    Andrew Dalglish
    11 Dec 2014 | 9:26 am
    You may have read my recent post about B2B Marketing’s 2014 Agency League Table (if not, take a peek here).  By now you may even have read the full report.  In this post I’d like to share a few gems which you won’t find in either. I’ve been wading around in the raw data which underpins the League Table and in doing so have unearthed some benchmarks which agency leaders will find especially useful. Let’s look at the top line first.  The average agency turnover is £4.08 million (up 13% from 2013).  However, as averages mask the extremes a more useful approach is to identify…
  • Are B2B agencies adapting quickly enough?

    Andrew Dalglish
    24 Nov 2014 | 6:33 am
    Of the 70 agencies that feature in this year’s B2B Marketing Agency League, 10 show no or negative turnover growth.  In past years this could be explained away by a recessionary environment.  However, the UK economy is once again growing and this is feeding through to B2B marketing budgets.  In Q3 2014 the B2B Barometer study found that 56% of B2B marketers have seen their budget grow in the last 12 months, with an average increase of 19% (you can find the full results of the B2B Barometer here: . So why are these agencies struggling? Well, more intense competition…
  • B2B market research – 10 unique features

    Andrew Dalglish
    16 Nov 2014 | 7:25 am
    Is B2B market research really that different from B2C?  Well in a nutshell, yes.  In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. Share your thoughts on Circle Research’s Twitter page. As you go about your daily business it’s unlikely that you’ll come into contact with many people who think that a pair of jeans and a nuclear power plant have a lot in common. And with good reason. Both can keep you warm, but there are some blindingly obvious differences such the physical features and the level of danger (although some…
  • A wake up call for market research agencies

    David Willan
    11 Nov 2014 | 1:39 am
    Greenbook has just published the latest edition of the GRIT Report.  The study, now in its 11th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies.  Sadly only a select few seem to be listening. In 2009 the GRIT report concluded that: “Buyers…increasingly seek out suppliers who understand the intricacies of their particular business, and who deliver strategic insight rather than boring 100-page decks full of data”.  Five years on, that’s still the case.  When…
  • The 19 B2B brands in the Klout 50 ranking

    Andrew Dalglish
    3 Nov 2014 | 10:39 am
    There used to be a debate about whether social media was relevant in B2B. Just four years ago, less than one quarter (23%) of B2B marketers described it as ‘highly relevant’ to their brand (source: B2B Barometer). Now, those holding out against the social tidal wave are few and far between. Indeed, many B2B brands are social media pioneers. Lithium Technologies’ recently published Klout 50 study is testament to this. The study ranks the 50 most influential brands on social media. As you’d expect the list includes big-hitters from the consumer world. Brands like Coca-Cola, McDonalds…
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    Inbound Unwound - Marketing Insights

  • Inbound Marketing: 10 Improvements To Make In 2015

    18 Dec 2014 | 5:54 am
    Inbound marketing performance isn’t about the blogging, the emails, the landing pages, your website or even the software you use to manage your efforts. It is ALL about the way you optimize the effectiveness of your inbound effort. Here are 10 proven improvements that you should be considering for implementation in 2015.
  • 8 Undiscovered Ways To Optimize Lead Nurturing For Inbound Marketing

    17 Dec 2014 | 6:32 am
    Part of the elegance of inbound marketing is its ability to align today's buyer behavior with the perfect set of marketing tactics. As marketers, we NEVER know when someone is ready to buy. Everyone has his or her own buyer journey. So, while you might attract prospects to your company, product or services, when they buy is 100% up to them. Your goal as a marketer is to “stay front of mind” with your prospects so that when their pain does become acute, they already know, like and trust your business above your competitors. Advertising and traditional marketing don't do this as well…
  • Inbound Marketing Or Content Marketing In 2015?

    16 Dec 2014 | 5:30 am
    Some people think that inbound marketing is content marketing. Some people think that inbound includes content. Still others think that if you’re doing content marketing, you don’t need to worry about inbound marketing. All are interesting theories, but I’m not sure any of this is relevant to the results conversation. In other words, who cares as long as you’re getting leads from the marketing you're doing? Nonetheless, as you get ready for 2015, you really do need to understand how content and inbound coexist, at least in terms of planning, implementation and execution.
  • One Catastrophic Inbound Marketing Mistake You Don’t Want In 2015

    15 Dec 2014 | 5:30 am
    As we wrap up 2014 and most of you close out your first year of running an inbound marketing program, there is a single mistake that you want to avoid at all costs before heading into 2015. Take it from us. We’ve been planning, implementing and managing inbound programs for businesses of all shapes and sizes, in all major verticals. We know what’s required to drive results. The one mistake we see time and time again, which causes inbound marketing programs to underperform or flat out fail, is a lack of planning and strategy.
  • Inbound Marketing Friday Forecasts For 2015

    12 Dec 2014 | 7:25 am
    Being able to see into the future is often reserved for science fiction movies. Yet, Wayne Gretzky once said that a good hockey player skates “to where the puck is going to be, not where it has been.” This always resonated with me. For us to be successful, we have to see where the market is going and make sure our companies are there in time to take advantage of it.
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    Shopper 360

  • This Week In Shopper Insights: 12/8/14 – 12/12/14

    Ryan Polachi
    16 Dec 2014 | 8:07 am
    Can FMCG Be An Indicator of Stock Performance? Predictive Analytics Startup Framed Data raised $2 million to predict consumer Behavior Emerging Loyalty Trends That Are Changing The Travel Industry The Psychology Behind Impulse Buying: Are impulse buyers a dying breed? “Pretargeting” Can’t Work On Interfaces Alone: Probabilistic data doesn’t go far enough into targeting consumers Marketing to Moms: How to win over the gatekeeper of the family Shoes With Selfies On Them? Millennial influenced retail strategy The Price Is Wrong, Bob: Retails big game Supermarkets Forced…
  • This Week In Shopper Insights: 11/17/14 – 11/21/14

    Ryan Polachi
    20 Nov 2014 | 12:04 am
      Aisle of a Costco Wholesale warehouse in South San Francisco, California, in this case for bread products. (Photo credit: Wikipedia) 2 Successful Holiday Strategies for Online Retail “Opening on Thanksgiving” Good Strategy for Retailers? 4 Ecommerce Basics to Put the Jingle Into Your Holiday Sales Building the Future of Digital Retail: 7 Brands That  Think Big by Going Small Millennials and Bitcoin Will Change the Retail Industry: How the technology will develop in the future The Psychology of Colors and Images In Email Marketing: What colors mean when trying to convey a…
  • This Week In Shopper Insights: 11/10/14 – 11/14/14

    Ryan Polachi
    14 Nov 2014 | 10:01 pm
    Innovation In Alcohol: Making non-aloholic beer non-awful The 5 Biggest Trends Within FMCGs In The Next Five Years Tracking Everything Everywhere: How the Internet of Things is Changing Logistics and In Turn Retail Is Black Friday Obsolete? According to data and consumer behavior, almost half of consumers don’t rely on Black Friday deals Consumer Psychology, Selling Beauty Products To Men: The growing category of men’s beauty products 5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare Satisfied vs. Delighted: Raising the Customer Experience Bar How…
  • This Week In Shopper Insights: 11/3/14 – 11/7/14

    Ryan Polachi
    7 Nov 2014 | 10:51 pm
    Grocery App Gains Funding: CheckoutSmart delivers cashback offers for various groceries and FMCG from leading brands to a consumers phone Value For CPG Brands As Cultural Entertainers: 5 Entertainment Codes to Follow PoweRanking Survey Show: Retailers want to anticipate trends and have their CPG partners address current and future needs of customers Why Online Retailers are Opening Brick-and-Mortar Stores: 3 Key Benefits to having a physical location Disruptors, Social Stars, and Redefiners: Young Startups are disruptive in different ways Gaining Attention: Standing out on 12 different social…
  • #Shopper360 Video: The 4th Annual Int’l Shopper Insights in Action Event Quick Peek

    5 Nov 2014 | 9:08 am
    The International Shopper Insights in Action Conference 2014 took place on November 03 – November 05 2014, Edinburgh, Scotland. We compiled this short video of the experience during the course of  the past two days! Related articles Shopper Insights in Action 2014 Edinburgh: Live Stream Tomorrow How is Sainsbury’s Supermarket Addressing Disruption & Change? How to Win Customers at the Zero Moment of Truth Scotland tops UK high street shoppers chart How big data boosted online sales for GNC, Sur La Table and ModCloth
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    DMR - Digital Marketing Ramblings

  • By the Numbers: 8 Interesting Box Statistics

    Craig Smith
    17 Dec 2014 | 7:46 am
    Yesterday, we looked at Dropbox's stats, so I am keeping the cloud storage theme going and exploring another popular member of this space: Box. Box has been around for almost a decade and has seen steady growth over the past few years as cloud usage has become more mainstream. Box is definitely a digital company to keep an eye on. Here are a few of the more interesting Box statistics I was able to dig up. As always, this list will surely grow over time, so be sure to check back regularly. Read more → Get stats and facts for over 500 social networks, apps, games and digital services…
  • By the Numbers: 7 Interesting Dropbox Statistics

    Craig Smith
    16 Dec 2014 | 11:17 am
    With a great deal of my stat posts over the years spotlighting social networks and ecommerce platforms, it is time to switch a little of the focus to digital services and what better a place to explore than cloud storage services. This has been an area of significant growth over recent years with quite a bit of room still to grow. The first cloud storage stat post is for one of the largest services out there: Dropbox. Dropbox has been growing exponentially since it's launch in 2007 and continues to impress seven years later. Here are a few of the more interesting Dropbox statistics I was able…
  • How Many Facebook Friends Does the Average User Have? (New and Updated Facebook Stats)

    Craig Smith
    15 Dec 2014 | 10:49 am
    The holiday season and year-end always provide us social media stat geeks with some interesting Facebook facts and figures. Recently, I spent a little quality time with my various Facebook stat posts and added/updated a bunch of new stuff. Below are a few of the new and updated Facebook stats from this round. For hundreds more, please check out each of the posts linked at the bottom of this post. Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most comprehensive listing around. Start your search…
  • By the Numbers: 8 Amazing Shazam Statistics

    Craig Smith
    14 Dec 2014 | 1:31 pm
    When having a conversation about digital heavyweights, the odds are good that Shazam comes up all that often. Shazam is just one of those apps that we all have and generally take for granted. Since it doesn't have the user-to-user interaction that social networks and messaging apps have, we don't think about just how massive a user base Shazam has. News came out this week that Shazam is adding new features like connectivity to music streaming services and popularity charts. Shazam is also rumored of late to be heading to an IPO. This news got me wondering what kind of usage an app like Shazam…
  • 5 Digital Marketing Tips to Keep an Eye on in 2015

    Ivan Dimitrijevic
    10 Dec 2014 | 9:34 am
    New Year is just around the corner, and as people are making their resolutions lists, most marketers are thinking about the next big thing that is going to help them in 2015. So, what is the best social network to focus on during the next 12 months? While there is no clear answer, it is obvious that our area of work is extremely volatile, and what is good today might not be so successful tomorrow, but you know what they say “Luck favors the prepared mind” so it is best to stay informed about all the latest trends and news when it comes to online marketing. We have prepared a few simple…
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    Blog - Digital Jungle

  • Crossing The (Digital) Border

    11 Dec 2014 | 1:42 am
      With the growing economy, the burgeoning middle class and the increasing demand for Western goods, overseas education and international travel, many opportunities exist for exporting and expansion into this booming country. International brands are seeing China as a treasure…
  • The Growth of the Chinese Film Industry

    24 Nov 2014 | 11:24 pm
    The Size of the Chinese Film Industry The Chinese film box office is now the second largest in the world, second only to the American film box office. The box office revenue of 2012 was $2.7 billion, a 30% increase…
  • The Growing Popularity of Medical Tourism in China

    24 Nov 2014 | 11:16 pm
    What is Medical Tourism? Medical Tourism is not a new concept. Originally the term was more closely associated with people travelling from third world countries to more developed ones in order to receive medical care for health issues they cannot…
  • Designed In China

    24 Nov 2014 | 7:02 pm
      Made in China For many years, China has been heavily associated with the manufacturing industry and the infamous slogan ‘Made in China’ found on almost everything we consume in Western society. There is, however, a wind of change in…

    13 Nov 2014 | 8:52 pm
    Sydney, Australia, 14thNovember 2014. Digital Jungle, a multicultural digital marketing Agency, announced a new partnership with EarthCheck, a specialist international tourism and business advisory group providing leading edge performance and sustainability solutions. Through this new partnership, Digital Jungle has been…
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    New Media and Marketing

  • Digital Advertising

    16 Dec 2014 | 4:19 am
    While traditional media such as television currently maintain a sizable lead in expenditures, forecasts indicate that digital-ad spending is closing the gap, growing from $32 billion in 2011 to $60 billion (80 percent of TV- advertising total) by 2017.1 And mobile-ad spending alone will account for 45 percent of all digital outlays by 2017. Despite the surge in digital spending, the operational infrastructure required to make it work effectively (such as an agile IT architecture, automated processes, integrated business and IT capabilities) is painfully behind—even for those among the top…
  • Brand Authenticity

    15 Dec 2014 | 8:13 am
    Authenticity in business beats product utility and innovation, across all 12 markets surveyed: Authentic characteristics such as communicating honestly about products and services (91%) and environmental impact and sustainability measures (87%) are more important to global consumers than product utility (61%), brand appeal (60%) and popularity (39%). …Three quarters of global respondents would be extremely angry if a company was found to produce food in an unsanitary way, rising to 91% in Italy and 81% in China. … recognizing not only the challenge of these expectations, but the…
  • The never ending search for social media ROI

    13 Dec 2014 | 7:26 am
    As more marketing dollars flow into digital marketing brands are measuring the wrong metrics as they apply offline measurements to online media. Results from The CMO Survey point to this disconnect. Social media spending is currently 9.4% of marketing budgets and is expected to increase 128% to 21.4% in the next five years (see Figure 1). However, the 351 marketing leaders responding to an August 2014 survey overwhelmingly report that proof lags spending and only 15% of marketers report their companies can show the impact of social media using quantitative approaches.   Doing so will…
  • Bad marketing journalism/analysts

    12 Dec 2014 | 6:16 am
    When you read an article, online, about the latest trends in marketing and what you “must” do you need to consider the source.  Analysts, who have no experience, and journalists, who write from company press releases, are not reliable and credible sources of information and you should not be basing marketing decisions based on their recommendations. I understand that the workforce is trending younger, but when someone writes an eBook on new search engine marketing tactics is it too much to ask that the author has experience working in marketing for a consumer brand products?
  • Women: CEO’s of the household

    11 Dec 2014 | 4:57 am
    The Internet has become a 24-7 activity. More than half of survey respondents say they are connected nearly every waking hour. Is it to kill time endlessly surfing the Web? Hardly.  Women are CEO’s of their family and use smartphones and the Internet to help them manage their families. With more women working than ever before there is a huge need for the ability to manage their families with technology.  Brands that recognize this are going to succeed and brands that continue to serve ads in a variety of channels are going to be ignored. As probably has always been the case, women…
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  • How to Feed Your Sales Funnel with Social Media

    Brian Farrell
    3 Dec 2014 | 4:29 am
    Social media is an essential tool in the consultative selling process. However, it is important to recognize that social media is not, by its nature, a business tool. The primary purpose of social media is to facilitate social interactions. The entire medium is designed around this premise. At first glance, this may seem like a deterrent. If you look more closely, you’ll see that the nature of social media makes it a perfect complement to your consultative selling process. Your end goal is to find people who need your services. Providing those services requires interaction. Your start…
  • My top 3 sessions from WBECS 2014

    Brian Farrell
    31 May 2014 | 3:47 am
    Over the past 3 weeks I have been thoroughly enjoying the World Business and Executive Coach Pre-Summit series. The sessions have been truly World class and as an Official Partner I’m authorized to share my top three sessions with my friends and colleagues. If you are planning on attending the Full Summit please be aware that you can save over 50% on all tickets if you buy before Midnight on Thursday 5th June when the price more than doubles. You can claim yours here: Here are my top 3 sessions for you to enjoy and these will be available also until Midnight on Thursday 5th…
  • Fantastic Online Sessions for Coaches Coming Up

    Brian Farrell
    19 May 2014 | 3:24 am
    This year’s World Business and Executive Coach Summit (WBECS) has gotten off to a great start, the sessions so far have been truly first class. They still have 2 weeks of complimentary 30 minute sessions happening and I recommend you attend one or more of these if you get the chance: This week they have sessions on: My Definition of Success by John C. Maxwell The Truth About Leadership by Jim Kouzes The Latest Developments and Future Challenges, Including New Methods for Supervising Team Coaching by Peter Hawkins Integral Leadership: Building Resilience, Openness, and…
  • How to Keep Relationship Data

    Brian Farrell
    21 Feb 2014 | 5:50 am
    Marketing and sales have a very close relationship and are vital for the growth and profitability of your organization. Customer relationship data should be available to both these departments so marketing and sales campaigns can be monitored to determine what is successful. This data is also crucial for organizing leads that can be converted into customers. If you havent already implemented an automated marketing tool, this post will highlight the advantages of using an automated marketing system integrated with a CRM system. Publishing Channel An integrated CRM and marketing automation…
  • Articles by Brian Farrell

    Brian Farrell
    1 Jan 2014 | 9:08 am
    Brian Farrell writes an original article 3-4x per year for Search Engine People’s blog. Topics range from social selling and marketing to lead generation, SEO and more. The most recent articles are listed below. 7/23/2014 Content Marketing as a Key Element of Consultative Selling 5/23/2014 7 Ways To Use Social Media In The Selling Process 3/21/2014 The 5 Core Steps to Consultative Selling…
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    Mark Di Somma: The Upheavals Blog

  • Hooked on brands: A (Short) Virtual Coffee™ with Nir Eyal

    9 Dec 2014 | 2:52 pm
    By Mark Di Somma Nir Eyal spent years in the video gaming and advertising industries. I first became aware of his work through his articles (his work can be found in Harvard Business Review, The Atlantic and TechCrunch) and his blog. Recently he released the book “Hooked” in which he promulgates a process that he says successful brands can embed in their products and communication approaches to subtly encourage shifts in customer behaviour. Habits are one of those subjects that intrigue marketers. How do we get our brands onto the “to do” lists of busy people with short attention…
  • Brand actions are not the same as brand strategy

    3 Dec 2014 | 11:53 am
    By Mark Di Somma Actions are not strategies. Great strategies change more than where you are, what you call yourselves, what you offer. That’s Michael Porter’s thought. Great brand strategies re-invent the emotional context within which your brand competes against others in the marketplace. That’s mine. A great brand strategy redefines the relationship that people have with a brand over time. People think about you differently because they feel about you differently. That opportunity often gets missed in the rush to give people internally things to execute. Great brand strategies focus…
  • Planning to expand your brand? 7 things to consider

    25 Nov 2014 | 7:46 pm
    By Mark Di Somma As marketing teams finalise plans for the year ahead, the logistics of making growth happen should be strongly influencing the targets you set. Most of us would agree there are four ways to strategise for growth: increase the share you hold in the markets you are strong in; develop new products for those markets; extend your reach by finding new markets for your current brands; and develop new products that cater to new markets. But while the strategies themselves are well-known, your capacity to expand is of course directly proportional to your capacities to generate demand…
  • How Purpose can drive change and innovation

    11 Nov 2014 | 10:05 pm
    By Mark Di Somma and Hilton Barbour Change has become a recognised game-changer for enlightened and progressive businesses. In this series we’ve attempted to define why Purpose and Profits should be linked  and explained the importance of building a system to measure the impact Purpose has. In this post, we go further into the notion of Purpose as a catalyst for change. In a business environment where change is trumpeted as the only constant, it’s not surprising many organisations recognize the imperative to build deeper competency in change management. Sadly though, as John Kotter the…
  • The battle between ideas and access

    9 Nov 2014 | 12:07 pm
    By Mark Di Somma At one level Taylor Swift’s split with Spotify is the story of ongoing upheavals in the music industry and one artist’s approach to contain the impact. At another, it is symptomatic of a struggle for the relationship with the end customer that is going on across much of B2C. Those who create/ manufacture/ produce are increasingly at odds with those who distribute/ bring to market /sell. And the questions in this burgeoning battle are the same in the music industry as they are between food brands and supermarkets for example or between Amazon and book publishers: who owns…
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    Sales Prospecting Perspectives

  • 5 Steps to Successfully Build Your Company's Sales Development Efforts

    17 Dec 2014 | 6:30 am
    Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz, President of Heinz Marketing.  Who is responsible for qualifying inbound marketing leads and identifying new, short-term sales opportunties for senior sales executives in your company? Whether they're Sales Development Representatives (SDRs), Market Development Representatives (MDRs), or simply inside sales, their role is a critical and strategic part of an efficient, scalable sales process. Whether you’re launching a new SDR effort for your company, or seeking to improve its…
  • 5 Reasons Not to Build Your Sales Development Team One Rep at a Time

    16 Dec 2014 | 7:00 am
    Sales development reps, you've all heard it. Cold calling is not a walk in the park. Sometimes, it will seem like a monumental struggle, trudging through lists full of incorrect contacts and trying your best to influence influencers. If your company has a sales development team, you know that one of the few things that helps these sales reps get through the day is knowing that the person sitting next to them is dealing with the same challenges. They can reach out to each other for advice, or to bounce off ideas. At AG Salesworks, this is especially helpful as we have teams for support,…
  • How to Motivate Your Sales Development Team through December Holidays

    15 Dec 2014 | 6:30 am
    Anyone who knows me understands my deep-rooted, unapologetic hatred for winter weather.  That first winter chill in the air that hits Boston in November and stays until March (and oftentimes through April in New England) is a constant reminder that I grew up in the wrong climate.  I stare longingly at the “beach of the day” calendar that sits on my desk as the temperature continues to drop and the possibility of massive snowstorms loom.  There is, however, one thing I do like about winter, and that is the month of December. Like most people, I love Christmas.  I love…
  • 5 Sales Prospecting Tips to Combat the End-of-Quarter Blues

    10 Dec 2014 | 6:30 am
    Seeing as this is the end of the year, I suspect many of you may be feeling what I like to call the “end-of-year blues.” It’s a positive time to be a consumer, especially if you are planning to buy a car, as you can often use this end-of-quarter or end-of-year blues to secure larger than normal discounts from desperate and starving sales reps.   For inside sales reps, on the one side, you’re getting the brush off from prospects who want to call you back next year instead. The end of a period is a time when your prospects have other fires burning bright. Often, they use those…
  • Which Sales Superhero Are You? [Quiz]

    9 Dec 2014 | 6:30 am
    In a world… where sales stars are born… Four have risen above the rest and become… Superheroes! Are you Inside Sales Iron Man, confident and persistent, well-armored against objections and always researching new techniques? Are you B2B Batman, resourceful in the way you maintain your sales toolbelt, whether with new strategies or new technologies? Are you Buyer-Centric Black Widow, cunning in your responses and creative in your ability to help prospects move to the next step? Or are you Sales Prospecting Superman, using super-hearing and super-vision to understand prospects’ pains and…
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    Zach Heller Marketing Blog - Zach Heller Marketing

  • Most Popular Posts of 2014

    Zach Heller
    17 Dec 2014 | 8:15 am
    December rolls on and the end of the year is approaching fast. Looking back on the year here at Zach Heller Marketing we can call it a success. With more readers and subscribers than ever before, we are truly humbled. And we are more determined than ever to continue to offer the kind of quality content that you’re looking for.But before moving forward, let’s take another look at the past. For our new readers, here is a review of the five most popular posts of 2014:Will Google Kill Email Marketing?6 Ways to Get More ReferralsThe Case for Paying Your Employees More MoneyHow to Land That Job…
  • Break the Rules Recap

    Zach Heller
    15 Dec 2014 | 7:25 am
    It’s been nine weeks since the launch of our “Break the Rules” weekly blog series. In that time, we’ve covered a number of standard marketing best practices and told you why you should go against the grain and dare to break the rules.Last week was the final new post in the series, so we wanted to briefly recap all the rules you should break here.Use Shorter Subject LinesDon’t Mention CompetitorsLower Your PricesKeep Your Text Short and SweetUse Social MediaDo Anything for the SaleCharge Enough to Cover Your CostsOffer DiscountsStay tuned next week for the announcement of a brand new…
  • “I” of the Consumer Week in Review

    Zach Heller
    13 Dec 2014 | 9:02 am
    Marketing is about connecting with consumers in a way that is unique and lasting. What better way to do that than “owning” a word or phrase in those consumers’ minds. Look at the recent movements spurred on by two controversial police killings in our country. “Hands up, don’t shoot” and “I can’t breathe” have become the rallying cries of those movements and extend far beyond individual protests or protesters. So what makes consumers think of your brand?Here is a recap of last week’s posts:Break the Rules – Part 82014 Marketing Predictions Revisited2015 Marketing…
  • 2015 Marketing Predictions

    Zach Heller
    11 Dec 2014 | 10:00 am
    Yesterday I revisited my 2014 predictions. Today I want to change things up and look at the future. 2015 is almost here. And that means a whole new round of predictions. The world is changing, and so is marketing. Here’s what I think will be the trends and positions to watch for in the new year.Marketing Trends for 2015:1. Audience TargetingThere are companies out there with platforms designed to collect a vast amount of information about their users. Lucky for marketers, they sell that information in the form of targeted advertising.2015 will be the year that more companies start…
  • 2014 Marketing Predictions Revisited

    Zach Heller
    10 Dec 2014 | 8:15 am
    Back in 2013, I did what I try to do every year around this time. I made some predictions about the year to come. I highlighted a few key marketing trends and some emerging marketing positions that I thought would play a big role in companies big and small.It’s time to revisit them and see how we did.Marketing Trends of 2014Segmentation and Data – First I argued that 2014 would be the year the smoke cleared on Big Data. And I think to a large extent it did. More companies began employing data-driven decision making in their marketing and service departments. But I think there is a lot of…
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    The Bullet | Branding Blog

  • Welcome Back To Malaysia: An Open Letter To JEEP

    Peter Gan
    17 Dec 2014 | 5:53 am
    Dear JEEP, I know it’s been 10 long years since you’ve left us and I must admit, a lot has changed since you’ve been gone. Aside from the grounds of being courteous, I write this letter to both welcome you and update you on what’s been happening during your absence. Landing back on our shores after your decade long hiatus must be a scary time for you, but under the supervision of DRB-Hicom, I am certain that they will show you the ropes and treat you with the utmost hospitality. Might I add, you’re looking well. Okay, so enough with the pleasantries. I’m not sure if you’ve been…
  • The Taipei IOI Project

    Peter Gan
    10 Dec 2014 | 5:51 am
    Cross-branding is often times a beneficial exercise. Take two powerful brands, partner them up, and voila, you’ve got yourself a megazord partnership with twice the support. Recently, IOI Properties Group announced their acquisition of a 37.17% managing stake in Taipei Financial Center Corp, which owns Taipei 101, for a whopping RM2.74 billion. We couldn’t help notice the similarity in the name of the purchasers with the landmark building they are seeking to manage. That got us thinking, if IOI wanted to cross-promote their brand through the iconic Taipei 101 on the grounds of the almost…
  • You Will Hate This Article Because It Will Ruin Articles for You, Forever.

    Peter Gan
    3 Dec 2014 | 6:28 am
    If a stranger walks up to you on the street and tells you to do something, would you? Almost intuitively, you would probably ask the stranger “Who are you” or “Why should I do as you say.” People are much more conscious and careful in the present time, that’s why advertising today is vastly different from advertising from, say, the 60s. Ads back in those days were simple, straightforward and (literally) tell you why you should buy a certain product; not to say it isn’t good, but the audience has changed. Today, consumers have developed a bubble of their own because they are far…
  • A Cautionary Tale: Top 5 Worst Brands On Twitter

    Peter Gan
    26 Nov 2014 | 3:20 am
    With the use of social media skyrocketing, brands are finally seeing the benefit of talking to consumers on their level, maintaining a succinct voice that allows us to connect to big powerhouse brands on a more human level. This being said, many are still learning the ropes on grabbing their customer’s attention with humorous or newsworthy messages – especially on Twitter. With a platform so easy to use, many don’t even second-guess their widespread comments, in hopes to stay current and valid which usually causes quite a stir on the ‘Twittersphere’, resulting in big brands…
  • #BreakTheInternet: Malaysian Edition

    Peter Gan
    19 Nov 2014 | 5:21 am
    Kim Kardashian’s derriere has the ability to break a lot of things – but never did we think it could break the Internet. Yet it did. Cyberspace was frantic with the release of her photo spread for Paper Magazine’s Winter 2014 issue. And although it isn’t something we haven’t seen before, something about the image captured the imaginations of all netizens. It also happened to be the perfect opportunity for brands to take advantage of the provocative image and spin it for their own agenda. Nissan took up the booty call by showcasing their Skyline’s boot with the headline reading…
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    Create + Design + Market

  • Still don’t have a mobile-friendly website?

    Sherry Holub
    13 Dec 2014 | 12:37 pm
    If you don’t think having a mobile-friendly (or responsive) website should be at the top of your 2015 marketing to-do list, you might want to reconsider. Never mind the fact that if you don’t have a mobile-friendly website, you’re already at least 2 years behind the times. There’s also the fact that mobile usage is inching closer to actually eclipsing desktop and laptop usage.… Continue Reading
  • How one form of online marketing can boost your business.

    Sherry Holub
    2 Dec 2014 | 10:26 am
    If you follow marketing topics, you might have heard some fuss about something called content marketing. Content is a pretty all encompassing term, though. Wikipedia defines it as: “Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.… Continue Reading
  • Are you a business owner with their head in the sand?

    Sherry Holub
    22 Nov 2014 | 12:12 pm
    Years ago I could see how a business could think that they really didn’t need a website (in fact, I’ve written articles in the past on this very topic), but I have recently encountered some small businesses owners who felt that a website wouldn’t benefit their business at all.  We’re going to be in the year 2015 in a little over a month and if you don’t think that in this day and age having a professional website can benefit you, you have your head in the sand.… Continue Reading
  • Why a $5 “professional” logo is a lie.

    Sherry Holub
    21 Oct 2014 | 3:55 pm
    Recently while browsing the internet I came across the following banner: While I was pretty certain where the banner led to, I clicked it anyway and got to a website famous for people offering to do just about anything for $5. But this was a landing page specifically set up for logo design.… Continue Reading
  • Affordable web design …

    Sherry Holub
    21 Sep 2014 | 8:03 pm
    A Google search brings up over 10 million results for the phrase, “affordable web design”. Most likely because of 2 factors: that’s a legitimate phrase a person seeking the service of web design might enter, and there’s a large amount of individuals and companies who offer web design who believe that “affordable” is what will pull in the most potential clients.… Continue Reading
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    Morten Pauch

  • The one article that outshines all the rest

    Morten Pauch
    12 Dec 2014 | 3:13 am
    If you are a blogger, you have probably had the thought that you simply do not post enough articles. You know deep down that if you have to be seen out there in the wild wild west (www), you have to get content after content out there in the big universe of the public domains and free words. You simply have to get more out than your competitors, right? Wrong!   How to overshadow all your competitors with only one very simple trick What if I told you that there is in fact a much more effective way to get people to not only read the stuff you publish but also stick to your site like a fly…
  • The power of words

    Morten Pauch
    22 Nov 2014 | 10:51 am
    You write one sentence and you wait and wait. Nothing happens. You rewrite the words and something starts to happen. They say a picture tells a thousand words, but choosing the right wording can also mean a difference from zero to a thousand actions.   When did you last change a text to see the effect? Weather you write online, are blogging on the internet, writing a book, creating an e-book, in the process of making a storyboard, crating an advertisement or writing a Christmas card, chances are that you can do it better. We all write from time to time – it is as natural as…
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    The Ad Contrarian

  • Ad Industry Is The Web's Lapdog

    18 Dec 2014 | 12:01 am
    We continue our holiday reruns today with a piece from last spring.One of the important responsibilities of the advertising industry is to be an "honest broker" between our clients and the media.We have failed miserably.While we have been aggressive about detailing the woes of traditional media -- the decline of the newspaper business; the problems of radio; the movement away from network television -- we have glossed over or completely ignored the shortcomings of the web as an advertising medium.We have failed to educate our clients on the serious deficiencies related to web advertising:62%…
  • End Of Year Reruns

    17 Dec 2014 | 12:01 am
    It's the time of year when lazy-ass bums don't feel like working. So, as is customary, I am filling the blog for the rest of the year with stuff from 2014 that I liked. Here's a 2-part series on social media we did in January:The Slow Painful Collapse Of The Social Media Marketing FantasyPART 1It was going to change business forever. It was going to make traditional advertising irrelevant. It was going to revolutionize marketing.It was social media marketing. And it's been the biggest disappointment since the NFL hired referees.While advocates for social media still cling to the wreckage of…
  • Advertising's Arrow Of Progress

    15 Dec 2014 | 12:01 am
    One of the interesting aspects of advertising that we have explored from time to time is whether we should think of it more as art or science.With the growth in the use of mathematics, metrics, and data, it certainly appears like certain aspects of advertising are becoming more "scientific."However, I am not convinced that advertising as a whole is any more scientific than ever.From a practical standpoint, there is one factor that clearly differentiates art from science. In science, there is an "arrow of progress." By this I mean, science points in a direction and progresses toward that…
  • Amazon And Hypochondria

    11 Dec 2014 | 12:01 am
    I am no economist. Nor am I a stock market guru. But I have a hunch about Amazon.For 20 years we have been hearing that Amazon isn't profitable because it keeps reinvesting in itself for the long term. It's a lovely story.Knuckleheads like me have been mentally betting against Amazon for years, and have been consistently wrong. Appetite for shares in Amazon continues to remain high despite its inability to show anything resembling a real profit.But bad things always happen when you least expect.The stock market continues to believe that there is a point at which Amazon can seamlessly convert…
  • Charts, Graphs, Facts, and Fiction

    10 Dec 2014 | 12:01 am
    Well, the eagerly awaited death of tv and radio is just gonna have to wait another quarter.Last week, Nielsen released its "Total Audience Report" -- which used to be called the "Cross Platform Report" and before that was called the "Three-Screen Report" (I sure hope they're better at counting than they are at naming.) The results are surprising, even to an old cynical bastard like me. You'd have thought that with all the new apps, websites, streaming options, and set-top boxes for watching video, the people who have been yapping about the death of TV for ten years would have a lot more to…
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    The Guru Hub

  • Admit It: You Have No Marketing Budget

    25 Nov 2014 | 8:47 am
    It’s a dirty little secret of small business. If you run a small company, you know what I’m talking about: You don’t really have a marketing budget. It’s OK. You don’t have to admit it to anybody but yourself. Very few small businesses have a formal, consistent marketing line item on their budget. If they do, they fail to base that number on a solid rationale, considering what’s normal in their industry, how much their competitors spend, and other relevant factors. Most take a much more haphazard approach to marketing budgeting. The truth is, nobody really…
  • 8 Marketing Terms Business Owners Must Know

    19 Nov 2014 | 9:25 am
    If you’re like most small-business owners, you spend your day providing a great customer experience that sets you apart from your competition. The quality of your service is key now that digital word of mouth is the most effective form of advertising. This doesn’t leave much time to stay current with the latest online-marketing developments. o help navigate today’s brave new world of digital marketing for small business, as well as outline principles that are critical for your success, I’ve outlined eight terms that should be in every small-business owner’s…
  • Choosing the Right Legal Entity For Your Small Business

    18 Nov 2014 | 5:42 am
    Of all the choices you make when starting a business, one of the most important is the type of legal structure you select for your company. Not only will this decision have an impact on how much you pay in taxes, it will affect the amount of paperwork your business is required to do, the personal liability you face and your ability to raise money. Mark Kalish is co-owner and vice president of EnviroTech Coating Systems Inc. in Eau Claire, Wisconsin, a company that applies powdered paint through an electrostatic process to items ranging from motorcycles to musical instruments. Kalish has also…
  • 6 Signs You Need a Mobile Website Now

    17 Nov 2014 | 8:30 am
    The mobile world is here, having arrived in 2014. It has been marked by the fact that there are now more Americans using mobile devices than desktops. Plus, the majority of consumers research products and services on their mobile devices before making a purchase, whether that purchase is ultimately in store or online. A “mobile ready” website is now seen as a must-have, but the reality is that it’s not beneficial for every single website and business. Mobile readiness is a part of responsive design and it has several possibilities. To be ready for mobile, you can have a…
  • Tips For Shy PR Pros On Talking To People In Real Life

    14 Nov 2014 | 7:47 am
    The prevalence of social media in PR is a dream come true for introverts. They can type away with a level of separation from other people that’s not found in many other industries. There’s not even a real need to talk to people on the phone on a regular basis. Unfortunately for them, occasionally offline events do happen and are actually necessary to most campaigns. This means these shy introverts are forced to go out in the real world and interact with people. We all have different strengths, so I understand it’s difficult – but if you’re in this boat and want to be successful, you…
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  • How to Write a Converting SEO Friendly Meta Tag

    17 Dec 2014 | 6:50 am
    When developing a website, many people forget that its Meta tag is in fact one of the most important aspects of it. As a result, sites that have not included this vital piece of information will more often than not find themselves languishing at the bottom of search rankings. Below is a little advice on how to perform the task of meta tag writing that will enable these tags to be SEO friendly as well as compelling enough to lure visitors to a website. Keep it Short and Simple Most experts agree that when you engage in meta tag writing, your description should be kept as short as possible…
  • No-Sweat Social Media Tips For Budding Entrepreneurs

    16 Dec 2014 | 6:43 am
    Social media marketing is one of the most efficient ways to improve your business’ online presence, sales, and branding. Many entrepreneurs in various industries have already invested in social media and they can already see the positive effect of it towards their businesses. The abundance of small businesses and start-ups shared articles online can testify how popular and cost-effective this strategy is. For marketers, the potential to grow their business with the help of these social networks is endless. However, the problem is some people, most often the budding entrepreneurs,…
  • The top 10 Twitter Accounts for Internet Marketers to Follow in 2015

    15 Dec 2014 | 7:15 am
    Social media marketing, SEO or just plain old internet marketing; it’s creative, it’s challenging and it’s fast moving.  So how do we stay one step ahead of the competition when there are so many self-proclaimed ‘experts’ in the field’? Well you could start with our list of Twitter Accounts to Watch in 2015 – you’ll find plenty of original ideas from the authors, plus they’re all liberal with retweeting and promoting work of others.  You won’t miss a trick! Note:  We’ve taken the hard work out of following these accounts for you.  Just click here and you’ll see a…
  • Why Building Citations is Still an Important Part of SEO

    11 Dec 2014 | 6:24 am
    Although business owners may have long forgotten the art of online citation building, this practice should not be ignored by companies who wish to increase their online presence as much as possible. In most cases, a citation is little more than a mention of a company name along with its contact information (without any direct links) placed in numerous online advertising directories. Here are a few reasons why this practice should be taken seriously. Paper Directories are dead Each year, companies like Yellow Pages and other telephone directory suppliers are reporting a significant decline in…
  • Savvy Ways to Steer More Viewers to Your Website

    10 Dec 2014 | 7:52 am
    That whole “if you build it, they will come” pitch might work for baseball in the cornfields of Iowa, but in the online marketing field, you have to be savvier than that to bring more of a crowd to your website. Getting noticed takes multiple strategies that kick out your brand to the masses and draw them into your site. If your hit numbers have plateaued, it’s time to shake up your marketing strategy and possibly your website’s design, as well. Name-Drop Your Brand On Everything Your brand is how people associate you with your business and vice versa. One of the…
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    Build That List

  • Build Targeted Mailing List Fast

    9 Dec 2014 | 12:20 pm
    FREE DEMO: Atomic NewsGroup Email Extractor is the fastest and the one of most effective sofware to extract highly targeted email addresses. Use NewsGroup Email Extractor to get emails from NewsGroups and Atomic Email Hunter to extract from facebook, twitter, myspace or any other website and build your mailing list Fast! Video Rating: 5 […]
  • Super Fast List Building – How To Build A Massive List Of Super Hot Buyers + Big BONUS

    4 Dec 2014 | 12:12 pm
    More Focused Subscriber List Products
  • 5 Steps to Your Online Business Success

    31 Oct 2013 | 9:07 am
    Today I am going to talk about 5 fundamental steps to Internet marketing and online business success. You need to follow these steps and take action. Once you do I have no doubt you will become a successful internet marketer. I follow these steps in my online business on a daily basis. They are also […]
  • Automated List Profits | Responsive Mailing Lists On Autopilot

    20 Dec 2012 | 6:11 am
    A few targeted mailing lists products I can recommend: Automated List Profits | Responsive Mailing Lists On Autopilot Everything You Need To Start Building Your List And Profit From It!… Build Highly Targeted, Responsive Mailing Lists And Crank Out Easy Profits On Full Autopilot… Automated List Profits | Responsive Mailing Lists On Autopilot  
  • Listmate – High Performance Email List Management Software

    20 Dec 2012 | 6:11 am
    A few email list management products I can recommend: Listmate – High Performance Email List Management Software Email Marketing – Where The Little Guy Can Be On Equal Footing With The Big Players. But You Need Specialized Software – Listmate Is The Most Popular Industrial Strength Email List Management Software… It’s The One The Professionals […]
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    Your Logo Here

  • It’s the Holiday Season – Give the Gift of Giveaways!

    Brendan Carr
    2 Dec 2014 | 9:05 am
    It’s the most wonderful time of the year! The holidays are a gift to any business. It’s the season that allows companies to not only thank their existing clients and staff for a year’s worth of business, it also sets the table for new opportunities in...(read more)
  • It’s That Time of Year – Get Your 2015 Promotional Calendars!

    Brendan Carr
    17 Nov 2014 | 8:58 am
    As one year winds down and a new year gears up, companies will spend lots of time, energy and money on thanking existing customers and wooing potential customers. This method of marketing aims to ensure customer loyalty in the New Year, but to also lay...(read more)
  • Give Thanks for Loyal Customers & New Business with Thanksgiving Promos!

    Brendan Carr
    3 Nov 2014 | 10:43 am
    Can you believe that Thanksgiving is almost upon us again? It’s such a wonderful holiday but it often gets lost in the race to Christmas/Holiday season. That’s a shame because in addition to giving us all a day to reflect on the things that really matter...(read more)
  • The Best Promotional Products for Election Day

    Brendan Carr
    15 Oct 2014 | 5:58 am
    Between TV spots and mailboxes full of literature, it’s hard to escape the fact that we’re at the height of another election season. Although televised ads and custom campaign literature are effective at introducing candidates and concepts to the public,...(read more)
  • “Must-Have” Halloween Handouts!

    Brendan Carr
    1 Oct 2014 | 5:02 am
    Halloween will soon be here! Do you have what it takes to scare up lots of new business? Have no fear. ADVANCE Custom Promotions is here! We carry a wealth of promotional treats that will leave a smile on customers’ faces. Our promotional Halloween items...(read more)
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    Only Dead Fish

  • Strategies of Trajectory

    Neil Perkin
    17 Dec 2014 | 6:43 am
    I don't believe in having a digital strategy. But I do believe in having a strategy that is fit for a digitally empowered world (a subtlely expressed but substantively big difference). So I thought John Hagel's thoughts about the shift in emphasis from strategies 'shaped by terrain' to strategies 'shaped by trajectory' were interesting. Traditional approaches to strategy, says John, are profoundly shaped by the current landscape. Whilst there are still dynamic components to the strategy (such as responses to shifts generated by your own or competitor activities), the starting point is always…
  • This Week's Favourite Fraggl Links

    Neil Perkin
    14 Dec 2014 | 2:41 am
    Here are my favourite links curated this week by Fraggl: Some starkly alarming stats on digital display and bot fraud from an ANA report that found that up to 50% of publisher traffic is bot activity, 11% of online ad views and 23% of video ads are from automated cumputer programmes. Google also revealed that around 56% of digital ads served on the internet are not even 'in view' (on screen for one second or more) I liked this simple but clear-cut definition of team effectiveness via Clay Parker Jones Following up on his Strategy as Algorithm thinking, Noah Brier had a good post…
  • The Problem With Powerpoint

    Neil Perkin
    12 Dec 2014 | 6:57 am
    Much used, and yet so much maligned. Poor Powerpoint. Latest in a long line of detractors is Evernote CEO Phil Libin who, at Le Web the other day, said that Powerpoint is a 'lot of what's wrong with the world today' and that Office software was partly to blame for making work 'unpleasant for many people'. He has a biased view of-course. Libin is positioning Evernote (a tool I use but have promised myself more invested time in order to realise its full potential) as the productivity tool that can do it all. But I think he has a point in saying that the way in which Powerpoint is now used in…
  • Systematic Survival Bias

    Neil Perkin
    9 Dec 2014 | 9:25 am
    Thanks to Tim Harford's latest column for pointing me at lessons from the story of Amercian Mathematician and Statistician Abraham Wald. In 1943, Wald was part of a group asked to advise the US air force on how they might reinforce their planes to prevent so many of them being lost on bombing raids to enemy fire. The challenge was that there was only a limited amount of armour plating that could be used on the plane if it were to still fly. Research by the miltary into damage to planes that had returned from missions revealed that bombers were often riddled with bullets in the wings, the…
  • Google Firestarters NYC - The New Operating System for Agencies

    Neil Perkin
    8 Dec 2014 | 5:06 am
    Last Wednesday Ben Malbon and I hosted the first ever Google Firestarters in the US. We took as our theme 'The New Operating System for Agencies', a subject that had elicited much debate when we ran it in the UK and one that Mel Exon (who spoke at that event) called at the time 'a hairy, humbling monster of a question'.  Our first speaker, Ian Fitzpatrick (CSO, Almighty) began by considering an operating system as a collection of assumptions and convictions that might be compiled into repeatable routines. Such systems can easily accumulate layers of complexity over time, and as they do…
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    Johnson Direct » Blog

  • So much to be thankful for…

    Johnson Direct
    25 Nov 2014 | 2:41 pm
  • Badger Meter BEACON Product Launch Wins 2014 MarCom Gold Award

    Johnson Direct
    19 Nov 2014 | 8:30 am
    2014 MarCom Gold Award Winner: The BEACON® Advanced Metering Analytics Product Launch How did this 3D mailer play a role in earning Badger Meter this prestigious award (not to mention generating sales leads from many intrigued prospects)? Take a look!   CONGRATULATIONS, BADGER METER! Badger Meter’s BEACON Advanced Metering Analytics Product Launch has won a 2014 MarCom Gold Award in the “149c. Product Launch $150)” category. The MarCom Awards honor excellence in marketing and communications. According to Badger Meter, a key marketing component for the product launch…
  • Eliminate Web Design Disputes with Wireframes

    Denise Hearden
    27 Oct 2014 | 10:32 am
    When you begin a website design and development project, it’s very tempting to begin with design concepts. Everyone loves to be involved in the look and feel of a brand new website. But beware…hitting fast forward to the design stage creates a lot of risk for your brand, your business and marketing plans and organization as a whole. It doesn’t take into consideration the invaluable research and strategy that’s required to create a powerful user experience and the bottom line results to which your website should be a significant contributor. So where SHOULD you begin?
  • Johnson Direct Moves Milwaukee-area Office

    Johnson Direct
    8 Oct 2014 | 7:56 am
    The JD headquarters is moving! Autumn colors and cool temps aren’t the only big changes October is bringing – Johnson Direct is relocating to our new company headquarters at 250 Bishops Way, Suite 203, Brookfield, WI 53005 at the end of the month. If you’ve sent us any correspondence in the past, you’ll notice that the only change to this address is the street name. Coincidentally, our building number, suite number and ZIP code remain exactly the same!   We’re excited to take over this new space that will foster many hours of strategic planning and creative…
  • Do White Papers Still Matter?

    Johnson Direct
    25 Sep 2014 | 12:17 pm
    Content Marketing Institute recently published a great article about the value of white papers as a critical component of a content marketing program. We couldn’t agree more. Here’s why… Why White Papers Still Matter: Their Role in Effective Content Marketing is a good read – it’s got a lot of great information about why white papers are a great content marketing tactic. One take-away is this: The point of view you isolate for the pillar, or central idea of your white paper will differentiate your company in the eyes of your readers. Your readers must see value…
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    Internet Marketing Articles

  • Love and Marriage, Go Together Like — Brands and Customers?

    Begum Yilmaz
    5 Dec 2014 | 11:05 am
    Some time ago, I was browsing the web and came across a Nielsen report titled, How Loyal Are Your Customers? The survey polled more than 29,000 people among 58 countries to evaluate consumers’ views on their level of loyalty to various products, which were broken down into sixteen categories. These categories ranged from fast-moving goods, such […]
  • Advanced Image Restructuring & Uploading for an E-Commerce Website

    Jose Vera
    26 Aug 2014 | 2:23 pm
    I spend a lot of time working on e-commerce migrations, database structuring with a plethora of E-commerce systems —, and one of the things that has always struck interested me, is the way they handle images. Most packaged solutions like Volusion, MagentoGo and Shopify make it relatively simple to upload a picture to a product […]
  • Top Strategies to Push Short Term Sales for Your Ecommerce Store

    Duran Inci
    25 Aug 2014 | 11:54 am
    One of the most frequent questions we get from our clients is, “What else can I do to increase my e-commerce sales?” While we support a long term marketing strategy to improve revenue for e-commerce businesses, there are things that you could do to push sales for your site in the short term. Here are […]
  • Building an Integrated Agency / Hotel Booking System with WordPress

    Duran Inci
    19 Aug 2014 | 6:52 am
    We all use travel websites like, and There are a ton of others operating now, basically trying to clone what these 3 giants have started. But do you remember how we used to book flights and hotels? There are hundreds of thousands of hotels in the world. They all have one thing […]
  • Integrating Your In-Store Gift Card System with Your E-Commerce Store

    Jose Vera
    15 Aug 2014 | 7:52 am
    Most people have a love/hate relationship when it comes to gift cards; they love to get them but hate to give them because they’re often seen as an impersonal gift. I, for one, see them as the perfect solution to the pointless pondering of the “what should I get her?” conundrum. As they say, “If […]
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    The Email Marketing Chronicles

  • Using Print Ads to Drive Email Subscriptions?

    Scott Hardigree
    16 Dec 2014 | 1:23 am
    Those of us who work exclusively in the digital world sometimes overlook the potential of print for driving traffic online, especially for organic search hobbyists like me. That was my mindset until I recently experimented with buying print ads to get people to the Indiemark website. I ran an ad in a local, affordable business publication and saw a dramatic increase in both website traffic and email subscriptions.  I’ll admit it: I was surprised. It’s not usual for offline marketing to direct people online. Radio ads come complete with URLs these days, and what kind of self-respecting…
  • 5 Non-Traditional Holiday Email Marketing Ideas

    Scott Hardigree
    2 Dec 2014 | 11:48 am
    This year, I went in search of some truly creative holiday email marketing ideas to pass along to you. This year, I failed. It’s easy to find the usual, like 30 creative holiday email marketing blah blah blah. And there’s some practical advice about emailing on weekends and which kinds of discounts perform best in this post. There’s also some advice for B2B holiday emails. But none of those jumped out at me. So I pulled together my own atypical ideas. Below you’ll find four more atypical holiday email marketing ideas based on my own experiences on both sides of the Send button,…
  • Are Curated Email Newsletters Right for You?

    Scott Hardigree
    2 Dec 2014 | 10:56 am
    No one can possibly sort through let alone digest all of the information that comes our way each day. But it is the Information Age and we need to keep up with the latest news and developments. That’s why we subscribe to blogs and newsletters or in the first place, right? So if we need all that information yet we don’t have time for all of that information, what is the answer? The answer is, the curated email newsletter—a newsletter not of original content, but of content you deem worthy of putting in front subscribers. For the recipient, the curated newsletter can be a blessing, saving…
  • The Rise and Rise of Niche Email Marketing Products

    Scott Hardigree
    18 Nov 2014 | 8:33 am
    As email grows in complexity and effectiveness, so do the technologies and services that power it. But the email service providers (ESPs) and even the in-house solutions can’t be expected to provide for every need an email marketer might have. Yet the need exists, and in a game that’s sometimes measured in half a percentage point, every little detail counts. Enter niche email marketing solutions. Nimble and savvy businesses are popping up to fill the voids others can’t, by providing hyper-focused solutions that help companies improve on even the finest points of their email marketing…
  • All Hallows’ Email

    Scott Hardigree
    27 Oct 2014 | 6:28 am
    As an email marketer, it’s easy to be narcissistic, sending out self-serving emails rather than subscriber-centric ones. But as it’s Halloween this week, I think it’s a good time to ask yourself if your emails are a trick or a treat. Because, like the kids showing up expectantly at your door, everyone would rather get the treat. Emails that trick Your emails are a trick if they are—as mentioned above—self-serving, all about what you want to sell and not about what your subscribers or customers might need/want to buy. They’re a trick if they show up too often. They’re also a…
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    Email Critic | Rants and Raves of a Mad Email Marketing Agency

  • CASL, Canada’s Anti-Spam Law, 6 Months Later

    Scott Hardigree
    16 Dec 2014 | 5:49 am
    Now that Canada’s anti-spam legislation (CASL) has been in effect for six months, I thought it might be a good time to check in on its impact. To do so, I turned to my friend Matthew Vernhout. Matthew is the Chief Privacy Officer and Manager, Deliverability at Inbox Marketer Corp. and a Certified International Privacy Professional (Canada) with more than 14 years of experience in email marketing. He is intimately familiar with CASL because he ensures that Inbox Marketer’s clients are compliant with all relevant industry regulations, including CASL. Matthew kindly agreed to answer a…
  • Start Seeing Beyond the Holidays

    Scott Hardigree
    2 Dec 2014 | 9:10 am
    How was your inbox on Thanksgiving? How about on Black Friday? A little more crowded than usual? Now how many of those emails were from brands that you rarely hear from? Okay, hold that thought. One estimate predicted 25.6 million people would be out shopping for deals on Thanksgiving and another 95.5 million people would shop on Black Friday in the U.S. Given that the population of the U.S. is about 320 million, that’s a significant percentage. But if such a huge percentage of people are willing to shop on these two days, wouldn’t it make sense to convert some of these annual…
  • 12 Tips for an Email Newsletter Template That Will Carry You Through 2015

    Scott Hardigree
    2 Dec 2014 | 9:03 am
    Has your email newsletter template stayed current, despite the sweeping changes in email technology and user behavior in recent years? If not, 2015 might be a good time to not only get that template up-to-date, but ensure it stays that way for some time to come. Despite their relative age, email newsletters continue to be popular with both B2C and B2B audiences. One study says consumers prefer email newsletters by 90% vs. the 10% who prefer Facebook. This continued popularity means the workhorse known as a newsletter should stay in your stable as part of your marketing. However, designing an…
  • Complexity vs. Simplicity: Can Email Tools be too Fancy to Function?

    Scott Hardigree
    19 Nov 2014 | 7:38 am
    I once heard a web developer explain to a client that the easier a website is to use on the front end, the more complex the programming on the back end. He was saying this to explain to the client the potential increase in cost to make the simplicity possible. But I remembered this incident as I was reading a DMA report on complexity in cross channel marketing, and I realized how this could apply to email marketing tools as well. Marketers want more capabilities but not necessarily more complexities, but are we getting there? Are we building the platforms that can do it all without requiring…
  • Email Deliverability Doesn’t Change…Processes Must

    Scott Hardigree
    19 Nov 2014 | 7:37 am
    What’s new under the deliverability sun? Apparently not much. The latest study by Return Path, tracking email deliverability rates worldwide, really doesn’t tell us anything new. In fact, its true usefulness might be in helping us to stop worrying so much about a sudden and drastic drop in deliverability. I remember looking at the numbers the last time this study came out, and they weren’t that different from these. Even Brazil’s embarrassingly dismal numbers are similar to what they already had been. What is interesting to me is that not much has changed despite an increase…
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    Big Brand System

  • Why You Need an Impact Table to Write Better Copy (Waaay Faster)

    Amy Harrison
    17 Dec 2014 | 3:00 am
    I’m so pleased to have Amy Harrison back on the pages of Big Brand System. Today, Amy shares a powerful secret for creating persuasive  copy that resonates with your prospects. And, she’s sharing a free, downloadable worksheet you can use every time you need to write copy that’s compelling and convincing … and that converts. Find your free worksheet at the bottom of this post. –Pamela As a smart marketer, you know there’s no such thing as a magic button for creating mesmerizing copy, right? Compelling content that attracts, engages and converts only comes after…
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    Internet & Video Marketing Solutions for Business

  • Your Customer is Not a Statistic

    Julie Weishaar
    14 Dec 2014 | 6:21 pm
    When you get a new customer, you want to make sure they feel welcome, you want to treat your customer as though they are a piece of gold or a member of your family and not as a statistic. Have you ever been standing in a line, and when it comes to your turn to […]
  • Failing to Plan Your Video is Planning to Fail

    Julie Weishaar
    4 Dec 2014 | 11:02 pm
      Just like any other project, producing a video requires careful planning. The video plan will help you to create a schedule and keep focus as you work through the various parts of video production. In order to plan your video production effectively, you need to do the following: Decide on Your Objectives Before you […]
  • Post Video Production Essentials

    Julie Weishaar
    30 Nov 2014 | 10:58 am
    Hosting Your Video Where you host your videos should be determined by your needs and not because a service is free and used by lots of other producers! If you are producing a training video and want to sell access via your website, then you won’t want to use YouTube. Rather you might use Amazon […]
  • How to Convert More Prospects Into Customers

    Julie Weishaar
    5 Nov 2014 | 8:50 pm
    If You Are a Business Owner, Your Number One Concern is Customers You have most likely been inundated with a million and one ideas about how to build relationships, retain customers, create a list of potential customers, and inspire consumer loyalty.  But the tough question is, “How do I convert prospects into customers?” There are […]
  • Use Video As An Advertising Tool

    Julie Weishaar
    3 Nov 2014 | 7:24 pm
    It’s All About Arousing Curiosity When you go to Internet websites that activate pop-up screens in your browser, what you usually see are text and picture combinations that you usually ignore and close immediately because they are annoying and boring. However, you do pause and look at the pop-up screen if it contains some animated […]
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    Todaymade Blog

  • Andrea Wald Joins Todaymade As Office Manager

    Britni Schwartz
    16 Dec 2014 | 7:15 am
    Please join us in welcoming our newest team member Andrea Wald. Andrea joined our team as our office manager. Every business needs that person who can keep things in order, balance the numbers, and keep the day-to-day logistics of an office rolling. With a friendly demeanor and rich gift for hospitality, that’s Andrea. With her extensive experience in finance and hospitality, she keeps the Todaymade office running like a well-oiled machine. She is the friendly and caring face that our visitors often see first when they walk into Todaymade. Bottom line, Andrea cares about her…
  • What Should Your Companies Culture Really Be About?

    Britni Schwartz
    10 Dec 2014 | 8:15 am
    After analyzing what our company’s culture really is about, I looked up the definition of culture in Merriam-Webster dictionary and this is what it said: “Culture is a way of thinking, behaving, or working that exists in a place or organization.” Working at a technology company it comes with little surprise that we have an interesting company culture. In fact, we do live up to the expectation that we wear nerd shirts and jeans while occasionally indulging in an office game of Jenga. Don’t get me wrong, this is part of the fun at Todaymade, but it is not the essence of who…
  • Why We Put Developers, Designers, and Clients in The Same Room

    Britni Schwartz
    21 Oct 2014 | 10:00 am
    One of the questions I get asked most often is what makes Todymade different. There are a lot of ways I could answer that question but the biggest standout factor comes down to our approach. At Todaymade, clients do not just work with one person, but with our entire creative team. The truth is we all have a role to play and all of our roles matter.Click To Tweet - Powered By CoSchedule In this post, I’m going to first explain exactly all of the roles you need in order to ensure a smooth project. Once we define the roles, I will also dive into why all of these roles should work directly…
  • Four Ways Technology Is Being Used to Solve Problems Around The World

    Britni Schwartz
    9 Sep 2014 | 8:00 am
      At Todaymade we have a mantra, do what you love, love what you do. Although each Todymade team member has a different role, we all are brought together by a common passion of doing the one thing we love to do …solve problems through the use of technology. Our clients often come to us hoping we can help them build a web product, but our hope is to leave them with more than they ever could of ever imagined. We do this by using technology to streamline processes, increase efficiency, and to solve problems in ways our clients never thought was possible. Technology is amazing. It can…
  • Gustavo San Jose Joins Todaymade As Application Developer

    Britni Schwartz
    27 Aug 2014 | 11:00 am
    Please join us in welcoming our newest team member Gustavo San Jose. Gustavo will be working as an application developer for our team, building single-page web applications on our signature Node.js and Ember.js stack. I like being a developer because it allows me to create things literally out of nothing. It is truly amazing the power that developers have to build solutions that can result in hundreds of hours saved to the users of those solutions. Gustavo San JoseClick To Tweet Gustavo’s past experience had him focused on providing solutions for desktop applications in C# and WPF. He…
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    The Direct Marketing Voice

  • Quick Tip Tuesday: December 16 – Point & Shoot Photography Basics for Realtors

    16 Dec 2014 | 5:00 am
    Have you ever taken what you think are great photos of your real estate listing, only to discover they didn’t turn out the way you had hoped? It can happen to the best of us, so we created this video to help you prepare for success on your next photo shoot. All you need is a basic point and shoot camera, or your iPhone or Android camera. Click here to view the embedded video. The post Quick Tip Tuesday: December 16 – Point & Shoot Photography Basics for Realtors appeared first on The Direct Marketing Voice.
  • 4 Reasons to Send Small Business Postcards in January

    11 Dec 2014 | 5:00 am
    January is a month of growth and progress. For marketers, it’s also a month that’s full of opportunities. From helping people achieve their New Year’s resolutions to marketing your B2B services, there are numerous ways to stand out in January. In this guide, we’ve shared four reasons to send direct mail postcards to promote your business in January. Whether you’re a personal trainer, a B2B firm or a local bookstore, read on to learn how you can make January a mega-successful month. Help people achieve their New Year’s resolutions For many people, the first month of the year is a…
  • Quick Tip Tuesday: December 9 – In a Time Crunch? Holiday Mailings 2014

    9 Dec 2014 | 9:26 am
    The holidays are almost here, and they’re coming fast. Whether you’re realizing you need to get some personal mail out the door, or promote an offer quickly to move some end-of-year inventory, these quick tips are for you. For your time-sensitive personal and business mailings: first class postage is the best option for time sensitive postcards. The USPS estimates a 1 – 3 business day delivery time nationally. For your end-of year or holiday offer: re-mail quickly – if you plan to do a follow-up mailing, don’t wait longer than three to five days. Otherwise,…
  • How to Design a Real Estate Marketing Brochure Using Canva

    4 Dec 2014 | 5:00 am
    There’s much more to real estate marketing than finding buyers for your clients’ homes. One of the toughest parts of selling real estate is showing prospects that you’re the best choice available to sell their home successfully. The real estate industry is highly competitive, with hundreds of realtors in each major city vying for each other’s business. By creating your own high quality brochure, you can set yourself apart to potential clients. In this guide, we’ll show you how to design an engaging and persuasive brochure using Canva, an online design application. We’ll also share…
  • Quick Tip Tuesday: December 2 – YouTube Marketing for Realtors

    2 Dec 2014 | 5:00 am
    As a realtor or other small business owner, YouTube is a great way to showcase your personality and get people to like you before they ever even meet you in person. Watch this quick video to learn how to put YouTube to work in your real estate marketing strategy. Consider using an integrated marketing approach, using a direct mail postcard to drive traffic to your YouTube channel. Are you using YouTube to introduce yourself to your prospects? Link to your channel in the comments below! Click here to view the embedded video. The post Quick Tip Tuesday: December 2 – YouTube Marketing for…
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    The Blog of Matthew Loop

  • Are You Selling Yourself Short WITHOUT Even Knowing it?

    Matthew Loop
    22 Nov 2014 | 6:26 am
    This is one of the BIGGEST reasons why most people never get what they truly want in life or business. Don’t fall into this trap or it will keep you running on a hamster-wheel going nowhere. Take a couple minutes right now, get rid of  all distractions, and listen to this important message. We filmed this video in Paris, overlooking the beautiful Arc de Triomphe.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: You are GREATER Than Your Life Circumstances Selling Products Online? Watch This FIRST…
  • You are GREATER Than Your Life Circumstances

    Matthew Loop
    21 Nov 2014 | 2:55 pm
    In this inspiring video, I share a powerful message that’s applicable to your business and personal life. Without this critical mindset shift, you’ll never realize the success and prosperity you seek. Filmed at the magnificent Windsor Castle in the United Kingdom.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: The 5 Pillars of a Successful Internet Business Is Philanthropy Part of Your Social Media Strategy? The Social Media Revenue Summit (highlight reel) Before You Work Another 12 Hour…
  • How to Contact Google Local Business Support

    Matthew Loop
    29 Oct 2014 | 9:21 am
    In this video, you’ll find-out the fastest way to contact Google local business support so you can actually get a representative on the phone. That was easier said that done until recently. Just in case you didn’t know, Google My Business is the new name for those maps listings, too. So, why might you want to get Google on the phone? - Maybe you have a client review that’s been filtered and you want to know why - Maybe you updated your address awhile ago and it’s still not taking effect. - Maybe you have your Google+ page and YouTube account merged with the wrong local…
  • New Chiropractic Marketing Strategy Ranks You #1 on Google

    Matthew Loop
    3 Oct 2014 | 5:59 pm
    This newer chiropractic marketing strategy is AWESOME and I’m happy to be sharing it with you! It’s a super easy way to rank #1 on Google this year. The method is very powerful, “out-of-the-box” and hardly any chiropractors are using it. Everyone knows that better rankings online equals more new patients through the doors. However, a big problem is that it’s becoming harder and harder to stand-out in the noisy social world now that the gatekeepers are back. This secret “loophole” you’re going to discover has worked time and time again for…
  • Social Media Business Consultant Shares Inspiring Message

    Matthew Loop
    19 Sep 2014 | 8:17 am
    There’s so much opportunity this year for those business owners who are willing to prepare well, work hard, and persevere. Keep grinding and moving forward. Your time is coming, my friend. This video was filmed at Half Moon Bay in the Caribbean islands of Turks and Caicos.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: It Ain’t About How Hard You Hit The 5 MOST Powerful Facebook Advertising Tips The Life Success Secret NO ONE Talks About Before You Work Another 12 Hour Day, WATCH THIS 
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  • The Evolution of Social Networks 2004-2014

    Dave Chaffey
    9 Dec 2014 | 4:51 am
    Source – and larger version: Mediavision
  • New content marketing plan template

    Dave Chaffey
    1 Dec 2014 | 1:17 am
    Smart Insights  have published a new free content planning template developed in collaboration with HubSpot, It has worked examples like the one below in a 4 Step process you can follow in the Content Marketing Planning Template - explained here on Smart Insights. It available for free download via HubSpot – it also links through to the Content Marketing Planning research we completed earlier in the year.
  • Managing customer journeys (Free research report)

    Dave Chaffey
    13 Nov 2014 | 2:57 am
    Research report – Approaches to managing online and multichannel experiences – free research report in conjunction with Ecommerce Expo available free to Smart Insights members
  • The history of content marketing

    Dave Chaffey
    19 Oct 2014 | 7:29 am
    A video of some nice examples of Content Marketing ‘through the ages’ – thought useful to introduce Content Marketing to students. (Source:
  • Market development options

    Dave Chaffey
    23 Jun 2014 | 12:34 am
    Innovation Horizons are a useful way of encouraging forward-thinking outside of the box of of market penetration in existing markets using existing technologies. The concept was developed in Innovation Tournaments by Christian Terwiesch and Karl Ulrich explain these three horizons. They’re described well here by Sheldon Laube on the PwC Innovation blog.
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    Business 2 Community

  • How ‘The Interview’ Will Go Down In History With Films Like ‘Citizen Kane’

    Dusten Carlson
    18 Dec 2014 | 7:55 am
    By now I’m sure you’ve heard that The Interview, the once-upcoming comedy about an assassination attempt on North Korean dictator Kim Jong Un by actors James Franco and Seth Rogen, will never see the light of day. The media has analyzed the fallout at Sony, the implications for the film industry moving forward, and waxed philosophical about our freedoms of creative expression practically to death, but everyone seems to be missing one, major point … … That The Interview, a slapstick fare featuring two pot-smoking knuckleheads trying to assassinate a controversial…
  • Getting Weird With Robots: 6 Twitter Bots To Remix Your Images

    Marcus Beard
    18 Dec 2014 | 7:55 am
    Dig around in strange parts of Twitter long enough, and you’ll be bound to stumble across accounts that aren’t quite human. Twitter robots are unmanned accounts that compose tweets with the help of clever programming. The bot behind @everyword completed its seven year task in June, tweeting every word in the English language. Pictures are more powerful than words. Recently, coders have been programming bots to crunch pixels instead of letters. We decided our logo could with an overhaul, but rather than design it ourselves or (gasp!) outsource it, we thought we’d give the job to a robot.
  • The Neuroscience Of Being A Good Leader

    Jacob Shriar
    18 Dec 2014 | 7:54 am
    Neuroscience has gained so much popularity in the last few years, because of advancements made by scientists in human nature and behavior change. I find neuroscience so interesting, and have been spending a lot of my free time learning more about it. All of this research is especially relevant for being a good leader in the workplace, where executives need to change the behavior of potentially thousands of employees. But getting people to change their behavior is easier said than done. Change literally hurts us. In studies of people who have had coronary bypass surgery, only one in nine…
  • Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?

    Andrew Moravick
    18 Dec 2014 | 7:53 am
    Most content marketing research suggests that the adoption rate among marketers – both B2B and B2C – is around 90% or above. Pretty much, everyone in marketing is doing content these days… or are they? Aberdeen’s content marketing research, for example, does confirm that 92% of marketers report that creating high-quality content is either valuable or very valuable to their organizations, but only 52% of those marketers rate their execution as “effective” or “very effective.” This, of course, begs the question, if a large percentage of marketers aren’t actually effective at…
  • Case for the The Social Media Executive

    Brent Pohlman
    18 Dec 2014 | 7:44 am
    This topic is one that is hotly debated over and over. Many articles I have read over the past few years suggest that all companies should share in the responsibility for sending out communications to people on behalf of their client. Some companies achieve this through shared access through a company profile on different social media platforms. Other companies insist that employees have their own profiles and use their best judgement or formal policies to insure they are meeting proper company protocol when communicating with others. Social Media Management – Tougher Sustainable Approach…
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  • Restaurant Tech Upgrades For Right Now

    Spiro Pappadopoulos
    13 Dec 2014 | 8:18 am
    As the year comes to an end upgrade your restaurants’ tech with these easy to install products for a more efficient, more appealing, and more secure 2015. Restaurants Lighting, with its long hours of all bulbs burning electricity is a major expense. Upgrade to LED bulbs today and start saving up to 80% of the […]
  • Tech Tip: Disconnect iMessage

    Spiro Pappadopoulos
    10 Nov 2014 | 7:49 am
    If you are like me, and you got tired of paying more to have a phone whose screen breaks, battery dies, and is trailing in the new technologies and sharing capabilities… you may have left or are thinking about leaving the iPhone world. Shudder not, though we are attached to our phone of choice, we […]
  • Embracing Change to Improve Your Restaurant’s Business

    Spiro Pappadopoulos
    29 Oct 2014 | 10:49 am
    You don’t read about marketing to gain insight on maintaining your status quo, you read to learn how to improve your restaurant’s business. All of us seek out ideas, strategies, and technologies that can affect change on the success of our business. That success could be the bottom line, the well being of our employees, […]
  • I Got Sauced

    Spiro Pappadopoulos
    21 Oct 2014 | 10:01 pm
    It started out all in good fun. I wanted to open a place that made a really really good burger, crispy wings tossed in original homemade sauces, some hand cut french fries that you think about later in the week, and a small curated selection of craft beer cans. A fun, vivid, graphic vibe; bright […]
  • The Social Feed and Employees

    Spiro Pappadopoulos
    20 Oct 2014 | 2:54 pm
      How does your social feed embrace your employees? Does it at all? These are the questions you should ask yourself. Are you tagging employees in pictures of the product of their labors, are you recognizing the fact that many hands are involved in creating what your business accomplishes? Do you thank, mention, and acknowledge […]
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    The Point

  • 5 Simple PPC Landing Page Changes that May Improve Your Quality Score

    Howard Sewell
    12 Dec 2014 | 5:20 pm
    As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google discloses – helps determine your cost per click (CPC), ad position, and other variables that contribute significantly to the success and cost-effectiveness of your PPC campaign. In short, the better your quality score, the lower your cost per click, the more likely someone will see and click on your ad,…
  • Report: Trade Shows Generate Highest Quantity & Quality of Leads

    Howard Sewell
    14 Nov 2014 | 4:32 am
    Marketing software research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report, a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace. (You can access the complete report on the Software Advice blog – no registration required.) As with any research report, however, it’s wise to look at the data, and the conclusions drawn from that information, with a critical eye. In this…
  • Email Campaign or Essay Question? You Decide.

    Howard Sewell
    10 Nov 2014 | 5:16 pm
    The email campaign below from Integra, a regional provider of business voice and data solutions based in Vancouver, Washington, gets high marks for promoting content – in this case, a “buyer’s guide” – but on all other counts, the email reads like the opening to a term paper, not the hard-hitting, action-oriented lead generation campaign it should be. Let me count the ways in which this campaign went off the rails: 1. The header is one image, which means the majority of email readers (who turn images off by default) won’t even see the large Integra logo, the smiling man,…
  • What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

    Howard Sewell
    29 Oct 2014 | 10:08 am
    Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines, a pioneer in predictive applications for marketing and sales. I caught up with Brian recently to pick his brain about the sudden wave of interest in All Things Predictive. (HS) Brian, I was at Dreamforce in San Francisco earlier this month and it seemed like every other exhibitor was trumpeting…
  • Research Report: Lead Gen Not as Easy as Marketers Think

    Howard Sewell
    20 Oct 2014 | 12:12 pm
    I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader, and was struck by the wave of technologies on display that centered on analytics. Highlighted by the launch of Salesforce’s own analytics cloud, the current trend in marketing technology is clearly focused on helping marketers make smart decisions and build smarter campaigns. Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target…
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    Joey Sargent

  • Is Trust a Barrier to Your Success?

    Joellyn 'Joey' Sargent
    11 Dec 2014 | 7:55 am
    In my work, I find that clients who effectively delegate and create a team of trusted advisors are exponentially more successful than those who don’t. It’s simple: leaders can’t do it all. Delegation is required for any business to grow. Whether you’re a soloprenuer seeking to expand your customer base or a Fortune 50 executive who wants to accelerate revenue, success requires the involvement of others. Delegation, both internally and externally (to vendors, partners and consultants) is essential. Finding the right people to support your strategies is not an easy…
  • Is Your Marketing Really Integrated?

    Joellyn 'Joey' Sargent
    4 Dec 2014 | 7:55 am
    “Integrated marketing.” It sounds so easy. I’ve been a champion of integrated marketing for years, since way before it was a popular, technology-driven topic. Even though the concept has been around for decades, many business owners still don’t really understand it. When I work with clients to maximize their marketing results, integration is one of the first things we address. We start by unpacking the concept, what it is and what it isn’t, and assess the current state using my Integrated Marketing Maturity model. Parallel Programs Promoting more than one thing…
  • When Company Culture Counts

    Joellyn 'Joey' Sargent
    20 Nov 2014 | 7:55 am
    I was talking with a CEO group the other day about strategies for maintaining business momentum when the inevitable revenue plateau is looming. As we talked, many were surprised to realize organizational culture was an essential differentiator between organizations that weather the storm well and those that sink in the face of adversity. Why Does Culture Count? When business is “off” many CEOs start to think about where to cut. Their attitude shifts from “lets thrive” to ” how can we survive” and fear begins…
  • The ROI of Everything

    Joellyn 'Joey' Sargent
    13 Nov 2014 | 7:55 am
    Frequently clients ask me to help them develop ROI models and marketing metrics that serve as a foundation for effective decision-making. I’m glad they do, because understanding value returned from marketing investments is essential to a successful marketing effort, and it’s not as easy as it seems. A sound approach to measuring marketing ROI sits at heart of an agile marketing strategy. There’s no way to make the right choices about where to invest and where to cut back if you don’t know how various activities contribute to your overall results. Maybe you can measure…
  • The Revenue Growth Environment, part 2

    Joellyn 'Joey' Sargent
    6 Nov 2014 | 7:55 am
    This is Part 2 of 2 In my Revenue Rehab teleseminar series, I talk about drivers of revenue growth and how to apply them for maximum advantage. I share those tips here, starting with a look at three major environmental factors that affect growth in every business: Technology, Attitudes and Demographics. In future posts, I’ll cover ways to increase and manage business momentum, as well as how to create SMART growth. In Part 1, we discussed Technology and why understanding the prevailing Attitudes in your market is essential. To find the connection points where your…
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    The Brolik Blog

  • Responsive Web Design Menu Examples with CSS and JQuery Tips

    Alex Caldwell
    24 Nov 2014 | 11:08 am
    Responsive web design has become standard practice on the Internet. If your website isn’t responsive, you’re alienating an estimated 60% of web users. One of the biggest hurdles with responsive web design is crafting navigation systems that function just as well on small screens as they do on larger screens. In this article we’ll look at two approaches to creating a mobile version of a menu featuring the slide down and the slide in. I’ll break down the actual HTML, CSS, and jQuery that make these menus work. The two examples both use the hamburger icon menu style which has emerged as…
  • Managing Client Expectations: For Designers

    Hannah Volz
    19 Nov 2014 | 11:45 am
    Ah, managing client expectations. Depending on the parties involved, it’s often a designer’s least favorite aspect of the job. Can’t we just sit at our desks making things pretty? No, no we can’t! A lot of designers are under the misconception that it is our job to make our clients happy. Other slightly misguided designers believe it is our job to meet the project goals. To be fair, they’re both somewhat right. But they’re also both somewhat wrong. Let me be clear, because I’m probably starting to sound like a very unreliable source for advice on client-designer relationships.
  • From College Life to Digital Marketing Agency

    6 Nov 2014 | 1:35 pm
    Rebecca Fuger I graduated from American University in 2013 with a degree in public communication and marketing. After graduation, I accepted an internship at a marketing firm in the Washington DC area as a part time SEO intern and part time traditional communications. My favorite tasks during the internship were working with the digital marketing team in SEO, and I started to move away from more traditional PR. I’m originally from New Jersey and knew that I wanted to move closer to home once I completed my internship in DC. After searching for a digital position in Philadelphia, I found…
  • Sales Techniques: Closing Sales With The First Conversation

    Jason Brewer
    9 Oct 2014 | 7:15 am
    The first sales conversation can make or break a deal. If the first conversation goes well, I mean really well, you get this instinctive feeling that the person wants what you’re selling. The prospect may even hint that they are excited to start the journey together. Know the feeling? We’re all searching for that perfect customer that values what we do, appreciates our approach, trusts us on instinct, and is ready to move. It’s amazing when it happens, but it’s not the norm. There’s no sure-fire way to engineer this flawless first call phenomena, but there are ways to guide the…
  • The Power of Doodling

    Jessica Warhus
    12 Sep 2014 | 8:40 am
    In the business world it can be hard to retain all of the information you hear. You’ve been there – sitting in a long meeting, on the verge of zoning out. So, you grab the closest pen and begin to mindlessly doodle letters or shapes. Anything to keep you busy. Commonly viewed as a symptom of boredom or inattention, it’s no surprise that doodling is met with disapproval. But people wrongly assume that someone’s brain is inactive when they’re doodling. In reality, the brain is designed to constantly process information. So when it lacks sufficient stimulation, it goes on the hunt for…
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    Dorie Clark

  • How to Be Productive and Still Have a Fun Weekend

    17 Dec 2014 | 10:21 am
    Photo credit: Jenny Downing via Creative Commons We’d all like to have relaxing weekends, full of leisurely meals and visits with friends. And of course, taking time to recharge is good for us. But most entrepreneurs — who have busy lives, pressing obligations and a desire to grow their businesses — simply don’t have time to check out for 48 straight hours each week. Here’s how to have fun, get refreshed and also be productive during the weekend. [Read more at]
  • Why Tim Cook’s Coming Out Matters for Apple, and Business

    13 Dec 2014 | 4:18 am
    Photo credit: Marcin Wichary via Creative Commons Ellen. Anderson Cooper. Michael Sam. All three broke barriers by coming out in their respective industries – comedy, television news, and football. Now they’re joined by Apple CEO Tim Cook, who just announced that he’s “proud to be gay” and, in the process, became the first Fortune 500 CEO to come out. Earlier this year, two CEOs of publicly traded – yet much smaller – firms came out. But until Tim Cook’s statement, “don’t ask, don’t tell” reigned at the highest echelons of corporate America – almost shocking in…
  • How To Launch A Successful Podcast – Fast

    10 Dec 2014 | 7:44 am
    Photo credit – Josef Stuefer via Creative Commons When you launch a new stream of content – a blog, a podcast, a YouTube channel – it’s easy to get discouraged in the early days. For most of us, an audience is slow to build; the now-celebrated blogger Chris Brogan took eight years to reach his first 100 subscribers. But is there a way to shortcut that painful initial growth period? It seems like Scott Oldford – whom I was introduced to by Brogan – may have found it. (I’ve also written about how to become a successful blogger or podcaster on my LinkedIn blog.) Read more…
  • Rebranding Your Company: Is It Time?

    6 Dec 2014 | 4:33 am
    Photo by Sean Macentee via Creative Commons We all know how powerful brands can be. When we choose a product or service, we’re not just looking at price. Instead, it’s about the overall brand promise. It’s the same with your middle market company. You’ve built a relationship with your customers, and your brand means something to them. That can be a valuable competitive advantage, but in certain circumstances, your brand may be holding you back. If that’s the case, it’s time to look at strategic rebranding. Here are the questions to ask yourself to help…
  • What to Do When You Lose a Client

    2 Dec 2014 | 4:13 am
    Photo by KittyKaht via Creative Commons It’s the moment every entrepreneur dreads. Maybe your client hasn’t returned your calls in a while. Or they’ve been harder to reach, acting distant or evasive when you try to pin them down about the next phase of the project. When they finally get in touch, you can tell the news isn’t good. They hem and haw; they monologue about “changing priorities” or “new business realities” or “taking things in a new direction.” You’ve just lost a client. What do you do? Read more at
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    Eric's Tips

  • Landing Page Monkey – Review and Demo

    4 Dec 2014 | 5:07 pm
    My friends Jeremy Gislason and Simon Hodgkinson just released a new web-based application called “Landing Page Monkey“, so I decided to try it out. If you’ve been a reader/subscriber of my tips for any length of time, you’ll know that I’m always harping on list building. I know I may sound like a broken record […]
  • Happy Thanksgiving 2014

    26 Nov 2014 | 9:48 pm
    Happy Thanksgiving! I know that only about half of Eric’s Tips readers are in the USA, but gratitude transcends all borders. First, I want everyone reading this to know that I’m thankful for YOU. Without you, Eric’s Tips would not exist. Here’s a free gift as a token of my appreciation. It’s a 111 page […]
  • DynamicVSL (Interactive Video Sales Letter Tool) Reviewed

    23 Sep 2014 | 8:41 pm
    It’s been a long time since I’ve posted any product reviews, and part of the reason for that is I haven’t been inspired by many products lately. I’ve seen some good ones, but nothing that struck me as being a “game changer”. Today I’ve got a game changer for you It’s called DynamicVSL, and was […]
  • Case Study: $9200 in 5 Minutes with Facebook and Instagram

    5 Sep 2014 | 11:59 am
    Today I’d like to show you a social media strategy that is working well right now. First a little background about the niche that I’m using as an example… As you may know, my wife and I have six children. Because of this, I’ve been privy to an interesting niche market known as “baby wearing”. […]
  • What I’ve Been Up To Lately

    27 Jun 2014 | 4:25 pm
    Hey! I was just thinking about this Eric’s Tips site, and realized it’s been more than a couple months since I posted anything. I also haven’t sent out a lot of emails lately, and haven’t published much this year. With that in mind I want to offer a brief explanation and quasi-apology. I say quasi, […]
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  • 3 Simple Ways To Go Paperless In A Weekend

    Crissy Herron
    10 Dec 2014 | 5:00 pm
    Where is the paperless society we were promised? Perhaps, echoing the memorable words of Mahatma Gandhi, we have to become the change that we wish to see in the world. Using the cloud, it’s easy to go paperless. You can use it for data backups, mobile workforces, document storage and retrieval, and many other things. […]
  • You’re Awesome.

    Crissy Herron
    9 Dec 2014 | 12:08 pm
    Here’s a secret to success: You need to Believe in yourself. Believe. With a capital B. I know it can be hard, especially when you are just starting out. But hey – if you have written 5 blog posts and have 10 people on your mailing list, that’s more than the person down the street […]
  • Why I Like Mondays

    Crissy Herron
    8 Dec 2014 | 6:36 pm
    Mondays get a bad rap. But I think they are kinda awesome. They might just be my favorite day of the week.
  • Giveaway: 2015 Jump Start

    Crissy Herron
    8 Dec 2014 | 4:55 pm
    A New Year is almost here … Whether you rocked, or stalled, in 2014, you have a new chance to make 2015 awesome! Are you ready? If you said “YES!” –  the 2015 Jump Start is for you! I am giving away a spot in this workshop. All you need to do to enter is leave a […]
  • Download The December Marketing Plan … For FREE!

    Crissy Herron
    26 Nov 2014 | 8:12 am
    There is no denying it – the holidays are almost here! This can be a very busy (and stressful) time of year, as you add in shopping, parties, and other festivities into your already busy schedule. It’s easy to start putting business tasks aside, simply because there is not enough time to get everything done! […]
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  • Datastream #12

    1 Dec 2014 | 4:22 am
    01. The airline industry made a profit of only 4 dollars for every passenger it flew in 2012.[Source]02. During the prime-time hours of 6pm to 10pm, Netflix and YouTube account for half of all internet traffic in America.[Source]03. In 2013, Switzerland exported 28.1 million timepieces at an average price of $830 (an average skewed down by Swatch, which sold a vast but undisclosed number of its quirky quartz watches at $50-215 each).[Source]04. Brick-and-mortar retailers employ 47 people for every 10 million dollars in revenue earned; Amazon employs 14.[Source]05. There are 86 Lego bits for…
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    Bannersnack's Blog

  • Yes, you need digital branding for your brand!

    Robert Katai
    17 Dec 2014 | 5:35 am
    Your brand lives in consumer minds, so branding is the process of developing consumer beliefs and perceptions that are accurate and in alignment with what you want your brand to be. – „Branding for Dummies” Based on the idea that a brand is the promise in what the customer believe and that a brand needs [...]
  • Bannersnack Ad Talk – “Facebook means people, not unique visitors.” via Dragos Stanca

    Robert Katai
    15 Dec 2014 | 4:20 am
    Did you know that in the five years of its existence, Facebook’s infamous ‘Like’ button has been clicked 3.4 trillion times? Or did you know that Facebook’s new mobile app Facebook Messenger, which is an avenue purely for messages, has now reached 500 million users. And with Facebook Ads you can reach a large number of people [...]
  • Optimize your banners with Bannersnack

    Bannersnack Guest
    12 Dec 2014 | 3:00 pm
    What is the size of your banner in kilobytes? You may not thought about this, but it’s really important. Less kilobytes means faster loading – You don’t want your banner so big that it has to load 3 seconds, right? For this, you should optimize your banners. And with Bannersnack you can make it very [...]
  • 6 reasons why classic search engine text ads might not be a good idea

    12 Dec 2014 | 2:14 pm
    Everyone is familiar with search engine text ads. Some even confuse them with the organic search results as they’re featured above and on the right hand side of them. No doubt, search engine text ads are an important part of any search engine marketing strategy. For anyone interested in getting more traffic, in increasing sales [...]
  • 7 basic banner ad A/B testing ideas

    11 Dec 2014 | 8:49 am
    “I’m so happy with my banner ads and the results, I couldn’t possibly think of anything I’d change to make it even better!” Said no marketer ever. In many marketing and online advertising campaign, there is plenty of room for improvement and the fields are open for all kinds of experiments. All good marketers and [...]
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    Marketing Craftsmanship

  • The Real Price We All Pay for “Brand Journalism”

    Gordon G. Andrew
    11 Dec 2014 | 3:19 pm
    The historical roots of journalism, now encompassing all mass media, were nurtured by its role as The Fourth Estate; the independent public watchdog that keeps in check the three major democratic “estates” of power (in Britain the houses of Parliament, in America the three branches of government). So in spite of the great amount of attention it pays to murder trials, royal weddings and the lives of celebrities, the media plays a critical role in a democratic society; and to function properly it must be objective, unbiased, transparent and independent. One current challenge to…
  • Re-Thinking the “Best B2B Advertisement of the 20th Century”

    Gordon G. Andrew
    11 Dec 2014 | 5:32 am
    In 1958, Gilbert Morris – an account executive at the Fuller Smith & Ross ad agency – created the, “I don’t know who you are,” business-to-business advertisement for McGraw-Hill Publishing Co. that 41 years later, in 1999, was named the “Best Business-to-Business Ad of the 20th Century” by Advertising Age’s Business Marketing magazine. Quite an achievement. The iconic print display ad featured an executive in a bow tie hunched forward in a swivel chair, scowling into the camera. (In fact, Gilbert Morris himself was depicted as the executive in the ad.) To promote…
  • PR Playbook: Earning Your Seat at the Senior Management Table

    Gordon G. Andrew
    30 Nov 2014 | 8:11 pm
    While waiting for the PR profession-at-large to earn a place at the senior management table, current practitioners should develop their own company-specific strategies that will enable them to rub shoulders on an equal basis with their counterparts in finance, legal, marketing, operations or technology. The timeworn adage, “Think globally, act locally,” applies very well here. Here are a few tactics to consider for your personal campaign to gain a seat: Clarify PR’s Role – The most pragmatic answer to “What is PR?” may be: “Whatever your employer (or client) needs it to be.”…
  • Confucius Say: Your Case Studies are Worthless

    Gordon G. Andrew
    14 Oct 2014 | 5:55 am
    The most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213). In “How to Buy /Sell Professional Services,” author Warren J. Wittreich explains the differences between extrinsic and intrinsic selling. Extrinsic selling occurs, according to Wittreich, when a B2B seller relies on successful work that’s been performed for other customers, as a means to validate the seller’s capabilities and potential ability to perform for a prospective customer. The weakness of extrinsic selling is that it requires a prospective customer to…
  • How WebMD Has Changed B2B Marketing Forever

    Gordon G. Andrew
    2 Sep 2014 | 10:08 am
    Many B2B companies, and professional services firms in particular, do not succeed at marketing for two major reasons: Failure to understand that the vendor selection process has fundamentally changed. Prospective customers now turn to their personal networks and publicly available information — via digital and social media channels—to self-diagnose their problems and to self-prescribe their own solutions. In this new WebMD World of B2B Marketing, making the short list of potential vendors relies heavily on being visible and appearing smart in appropriate online channels on a consistent…
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    Event Strategy Solutions

  • 3 Tips For Planning Your Successful Event In 2015

    Daphne Bousquet, CMP
    4 Dec 2014 | 2:55 am
    Are you taking time out to plan for your success in 2015? The last couple of weeks of December are usually a little slower for our businesses, as other areas of our lives start to take over. All of a sudden we are in a shopping frenzy, spend time in the kitchen baking, send out [...]
  • I See You Everywhere!

    Daphne Bousquet, CMP
    24 Nov 2014 | 10:39 am
    When you are promoting your workshop the right way, your audience will tell you: “I see you everywhere!” And that is the response you want, because then you know you are doing enough to fill your event. To help you with your promotions, I created a brand new resource for you. It is a pdf [...]
  • The Dirty Little Secret About Filling Events

    Daphne Bousquet, CMP
    20 Nov 2014 | 7:51 am
    If you are trying to fill your event and hitting a brick wall, there is a reason for it. You see there is this dirty little secret about filling your events that they don’t tell you about. And that is what I reveal in the first video of my brand new series. Check it out [...]
  • 3 Tips To Overcoming Audience Apathy

    Daphne Bousquet, CMP
    13 Nov 2014 | 4:11 am
    In the most recent blog post I asked for your questions, and boy, did I get them! Thank you so much and keep them coming. They were very eye opening and I look forward to answering them in the coming weeks. However, there were a few questions that centered around overcoming your prospects apathy. I [...]
  • Quick Announcement And Favor

    Daphne Bousquet, CMP
    11 Nov 2014 | 8:50 am
    I am very excited to let you know that I am putting the finishing touches on a brand new program that will help you fill your 2015 events with ease! But before I release it, can you help me out by answering two quick questions? That way I can make sure that the program includes [...]
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    Brands & Films

  • The Internship: Product Placement for the Employer Brand

    17 Dec 2014 | 2:03 pm
    These days you can’t avoid product placement in movies. The trend may be slowing in top movies—the top films of last year held an average of 9.1 brand placements each, the lowest since 2001, according to Brand Channel – but in the average movie it’s going strong. Marketers are well established in placing their brand into movies. One form of movie branding not fully saturated in movies, however, is employer branding. In fact, when “The Internship” highlighted Google’s unique office, many viewers thought it was the first movie or TV-show to so openly promote a…
  • Savoir bed in Gone Girl

    3 Dec 2014 | 1:35 pm
    “Great view when you’re in the mood, blockout curtains when you’re not. The bed is Savoir, you’ll never get a better sleep.” With those words Desi Collings presented the bedroom in his house to Amy Dunne and described the bed in Gone Girl, one of the biggest movies of the year. Amy responded: “Ah, this is just what I need.” Those words also appeared in Gillian Flynn’s Gone Girl screenplay that went online a couple of weeks ago. There might be some spoilers ahead, so be careful. Excerpt from Gone Girl screenplay I’ve checked the book as well and when it comes to the bedroom…
  • Where is Don Keefer’s Instagram account?

    1 Dec 2014 | 12:01 pm
    In the last episode of The Newsroom (S03E04) Sloan Sabbith deleted a few photos from her Don Keefer’s Instagram account. Don is her colleague from work and she did it because they were afraid that the new head of HR would discover that they’re dating. Instagram on The Newsroom (2014, HBO, screen capture) I’ve mentioned in several blog posts that TV shows need to do a better job when using social media. Let me give you another example: as soon as I finished watching The Newsroom I checked Instagram and found out that there is indeed Don Keefer’s profile (named DonKeeferEP), however…
  • FilmTripping: a guide to movie locations from Paris

    23 Nov 2014 | 12:33 pm
    What would be your top of mind associations with Paris: Eiffel Tower, Louvre, Champs-Élysées, Arc de Triomphe, Tour de France, …? What about the movies that were set in Paris. Which ones do you keep in mind: Amelie, Intouchables, Midnight in Paris, Before Sunset, …? I was in Paris only once and that was before Brands&Films. During that time I visited Saint-Sulpice church, mainly because it had appeared in The DaVinci’s Code book and movie. It’s fair to say that movies have certain appeal that can results in increased popularity of some destinations. The plaque at the…
  • Product placement in books: a publisher’s point of view

    15 Nov 2014 | 11:12 am
    On 20th October 2014 Alexandra Alter published an article in New York Times titled E-Book Mingles Love and Product Placement. She described an interesting development in the field of product placement in books. The main protagonist of Hillary Carlip’s new novel “Find Me I’m Yours” is a quirky young woman named Mags who works at an online bridal magazine and is searching for love in Los Angeles. However the novel has another prominent character: Sweet’N Low, the artificial sweetener. Hillary Carlip’s ‘Find Me I’m Yours’ Ms. Alter reports that Sweet’N Low…
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    Dwayne Flinchum

  • Reflecting on IridiumGroup’s 20th Anniversary – and Envisioning 2015

    5 Dec 2014 | 10:09 am
    As of January 1, 2015, our company will have completed 20 years in business. I began with an idea of functioning independently — first as Flinchum Inc. and soon thereafter as IridiumGroup. Having worked in publishing and later, in 1994, at Donaldson Lufkin Jenrette, I was convinced that I could deliver exceptional creative and design services that met or exceeded those at top agencies, and do so competitively. What I never expected were the relationships that came along with that endeavor, or today, the gratitude that I have for those relationships.  Over the past 20 years, we’ve worked…
  • A Brand Image That Fits

    26 Oct 2014 | 10:38 am
    Throughout my career, I’ve seen examples of great organizations that lacked the proper dress or attire. By this, I mean that once inside the company, I observed impressive capabilities, special insights and knowledge of the markets they served, and sometimes, a rare level of integrity and commitment to deliver on their brand promise — but with marketing communications (the corporate dress) that did not accurately and appropriately represent those qualities in the messaging and visual standards of their brand. Expression of a brand is a tricky thing. More often than not, companies are…
  • Innovations, Driven by a Monotony of Marketing

    7 Sep 2014 | 4:50 pm
    My job affords me a luxury. I have tremendous gratitude for the things I have learned over the years as we have led cross-industry brand initiatives for some of the world’s leading organizations. But at times, all it takes is a long walk in the city to observe new ideas. Considering this blog, which was intended to reflect the current culture or a snapshot of contemporary marketing, I’m seeing that there are many varied items of interest emerging lately — perhaps appropriate to the disruptive, seemingly haphazard business and communications climate we live in. I’ll share a brief…
  • 90 days, and counting

    25 Aug 2014 | 8:13 am
    As of today, we have precisely 90 business days left until 2015. In addition to fall being “back to school” season, it’s also “getting back to business” time as we begin the sprint to year-end and the promise of the new year ahead. Bear Bryant famously said, “It’s not the will to win that matters. . . everyone has that. It’s the will to prepare to win that matters.” It’s difficult to understand any company being satisfied with the status quo of their business. By now, many of us have learned that this isn’t exactly the age for complacency. The climate is volatile and…
  • What’s So Social About Social Media?

    20 Jul 2014 | 8:54 am
    Columbus, Ohio – February 1995. Another consultant and I were touring the offices of the now defunct CompuServe, an early forerunner of AOL and other online communities. As we sat in cubicles and peered over the shoulders of staff giving us demos of the online capabilities, someone observed that members could spend their whole lives online — to which an astute editor retorted, “or their non-lives.” There’s a great Op-Ed in The Times today titled, “Love People, Not Pleasure.” Arthur C. Brooks writes, “Today, each of us can build a personal little fan base, thanks to…
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  • 3 Questions You Must Answer to Create Mobile Landing Pages That Convert Like Crazy

    Amanda Durepos
    18 Dec 2014 | 12:00 am
    Answer me these questions three… to create mobile landing pages that convert. Image source. Creating a mobile-friendly landing page is no simple feat. For starters, you need to cram all of the essential landing page elements into half the space. But the real tricky part is understanding – and adapting to – the way your users’ behavior changes when they’re browsing from the palm of their hand. How do their motivations differ from desktop users? What anxieties do they have when they land on your page? Understanding which questions to ask is the only way to get the answers you need to…
  • 3 Professional Copywriters on What It Takes to Write Landing Page Copy that Converts

    Nicole Dieker
    12 Dec 2014 | 12:00 am
    Choosing the wrong words for your landing page can bring your relationship with prospects to a bitter end. Image via Flickr. Editor’s note: To celebrate the launch of The Conversion Marketer’s Guide to Landing Page Copywriting, it’s Copywriting Week on the blog! Stay tuned for more copywriting-themed posts that will help make you a better writer and a smarter marketer. Your landing page is the first impression your company makes on prospective customers. Because of this, your landing page copy is essential to the success of your business. Every day you stick with suboptimal landing page…
  • Everything You’ve Been Told About Copywriting is Complete Nonsense

    Stefanie Grieser
    11 Dec 2014 | 12:00 am
    You’ve been lied to all this time. Image source. Editor’s note: To celebrate the launch of The Conversion Marketer’s Guide to Landing Page Copywriting, it’s Copywriting Week on the blog! Stay tuned for more copywriting-themed posts that will help make you a better writer and a smarter marketer. I hate to tell you this, but… you’ve been lied to all this time. Most of everything you’ve been told about copywriting is complete BS. Crap. Nonsense. Hogwash. It sucks, but don’t fret. At this year’s Call To Action Conference, conversion copywriter Joanna Wiebe set…
  • A No-Fail Process For Writing Landing Page Copy That Converts

    Henneke Duistermaat
    10 Dec 2014 | 12:00 am
    Bummed that your landing page copy isn’t converting? These eight simple steps will help get you on track. Image by Craig Howell via Flickr. Editor’s note: To celebrate the launch of The Conversion Marketer’s Guide to Landing Page Copywriting, it’s Copywriting Week on the blog! Stay tuned for more copywriting-themed posts that will help make you a better writer and a smarter marketer. Writing landing page copy sounds pretty straightforward – until you actually sit down to do it. Staring at your laptop, you wonder things like, “What are the right words to improve conversions?
  • Your Advanced Guide to Copywriting for Conversion [Free Ebook]

    Dan Levy
    9 Dec 2014 | 12:00 am
    Sometimes you have to cut to the chase: Today we’re launching a free ebook about landing page copywriting that you just HAVE to read. It won’t just make you a better writer. It’ll make you a smarter thinker, a more persuasive marketer and a cooler human being. It’s that good. The Conversion Marketer’s Guide to Landing Page Copywriting was written by Joanna Wiebe, the creator of Copy Hackers and one of the most badass conversion copywriters in the business. If you’ve read her blog posts or seen her speak, you know it’s packed with real-life landing…