Marketing

  • Most Topular Stories

  • Don’t forget the marketing basics

    Drew's Marketing Minute
    Drew McLellan
    30 Mar 2015 | 11:30 am
    It’s so easy to be mesmerized by all the marketing technology around us and forget about the marketing basics. But whether you’re executing a traditional campaign or a digital one — the marketing basics matter. My Italian grandma (who provided many marketing tips via this series) spent most of her time in the kitchen. I remember sitting at the table, watching her work her magic and her reaching for a huge jar of oregano. As she pointed the jar at me, she said, “You always need to keep the basics in stock. And no matter how fancy you’re getting, the basics still…
  • How effective is your email marketing?

    Drew's Marketing Minute
    Drew McLellan
    17 Mar 2015 | 6:17 am
    Email is still one of marketing’s greatest tactics but how effective is your email marketing? It’s easy to understand the allure of email marketing. It’s cost effective (but not free), it’s easy to plan and execute in advance and very few people don’t access their email every single day, so in theory – the audience is engaged with the medium. So why do so many efforts fall flat? I think we almost take it for granted. We think just firing off an email without thinking through the steps will still be effective. But the reality is, there are many elements that can make or break…
  • Dishonesty in Digital Marketing

    Technosailor.com
    Aaron Brazell
    18 Mar 2015 | 3:48 pm
    $9.99. We used to look at that number, scratch our heads and rationalize the price as a marketing tactic to make buyers believe a product was cheaper than it was. This is all based on the psychology that $9.99 looks cheaper than $10 visually. $99.99 isn’t $100 because it’s not a 3-figure number. It’s a 2-figure […]
  • Five Things You Should Never Do on a Marketing Job Interview

    MarketingProfs How-To Articles
    24 Apr 2015 | 6:00 am
    More than three-quarters (77%) of marketing and advertising executives say they'd likely remove a job candidate from consideration if the person used his or her phone during the interview, according to a recent report from The Creative Group. Read the full article at MarketingProfs
  • Finding Non Obvious Trends

    Duct Tape Marketing
    John Jantsch
    22 Apr 2015 | 6:38 am
    Finding Non Obvious Trends written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Rohit Bhargava Trends are funny things. People spend their entire careers trying to spot them, but more often than not, the prognosticators are either wrong or simply stating something that’s become obvious to others. It’s kind of funny too because those same folks are often the first to erroneously pronounce when a trend is no longer a trend. I remember many years ago when the mainstream media jumped on the trend of blogging and then…
  • add this feed to my.Alltop

    Guy Kawasaki

  • Pictures from my trip to Berlin

    Guy Kawasaki
    21 Apr 2015 | 10:33 am
    After my visit to Stuttgart, I went to Berlin to speak for Russell Reynolds. Berlin is a very interesting city with many places to visit. The post Pictures from my trip to Berlin appeared first on Guy Kawasaki.
  • Pictures from my trip to @Porsche

    Guy Kawasaki
    20 Apr 2015 | 6:30 pm
    These are pictures from the Porsche factory in Stuttgart. I even got a ride in a 918! The post Pictures from my trip to @Porsche appeared first on Guy Kawasaki.
  • Pictures from my trip to @Mercedes

    Guy Kawasaki
    20 Apr 2015 | 6:18 pm
    These are my pictures from the Mercedes-AMG facility. This is where the AMG GT is made. The post Pictures from my trip to @Mercedes appeared first on Guy Kawasaki.
  • The Art of Branding

    Guy Kawasaki
    20 Apr 2015 | 7:00 am
    In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding. This is my advice to help you. Seize the high ground. Establish your brand on positive conditions like “making meaning,” “doing good,” “changing the world,” and “making people happy” —not doing in your competition. Think about it: when is the last…
  • Pictures from the Ludwigsburg Residential Palace

    Guy Kawasaki
    19 Apr 2015 | 11:54 am
    These are pictures from my trip to the Ludwigsburg Residential Palace in Germany. It is one of the finest examples of baroque architecture in Germany. The post Pictures from the Ludwigsburg Residential Palace appeared first on Guy Kawasaki.
 
  • add this feed to my.Alltop

    Neuromarketing

  • Staying Organized with Grid-It

    Roger Dooley
    22 Apr 2015 | 10:21 am
    Here's the first of Roger's Tools and Hacks topics - a review of the Grid-It Organizer and photos of how he uses it to make swapping laptop luggage easy and fast.
  • Tools, Hacks, and More – A New Section

    Roger Dooley
    22 Apr 2015 | 10:18 am
    Want to be more productive? Need more time in your day? Get tips, tools, and hacks from Roger in a new section. And, since this is a departure from our other content at Neuromarketing, there's a one-checkbox poll to vote for or against this new section.
  • The Simple Sales Booster That Almost Nobody Uses

    Roger Dooley
    14 Apr 2015 | 6:23 am
    A recent test described by WhichTestWon showed adding a single line of text to a web page could boost sales, from a few percent to 200+%. Yet, very few websites use this technique. Do you?
  • Neuromarketing Careers

    Roger Dooley
    8 Apr 2015 | 1:04 pm
    Are you looking for a career in neuromarketing, or as some prefer to call it, consumer neuroscience? How should you pursue that goal? Is such a goal even a good idea? I’ll try to provide answers, or at least some [...]
  • Brainfluence Podcast: Shankman, Kawasaki, and 8 More

    Roger Dooley
    1 Apr 2015 | 7:00 am
    Latest Brainfluence Podcast episodes feature Guy Kawasaki, Peter Shankman, and 8 others discussing loyalty, social media, branding, habit formation, neuromarketing and lots more.
  • add this feed to my.Alltop

    Influential Marketing

  • Is Your Consumer Experience Is Full Of Jitneys?

    Rohit
    10 Apr 2015 | 6:14 am
    Imagine you are on your way to JFK airport in New York to take a short flight from NY to Chicago. Once you make it through security, you walk to the end and encounter a sign inviting you to take something called a “JFK Jitney” to your gate. At the bottom of the escalator, you discover that this “jitney” is actually a shuttle bus designed to take passengers from one terminal to the next. It is safe to say I travel often enough to describe myself as a professional traveler, so confusing signs like this rarely slow me down. Navigating security lines has become routine…
  • Why “Strategic Pillars” Don’t Work For AT&T (Or Your Brand Either)

    Rohit
    9 Mar 2015 | 9:11 am
    Last week at the Mobile World Congress in Barcelona, AT&T announced a new partnership with Microsoft to produce a suite of mobile Office products and wireless plans geared for small and medium-sized businesses. It is an understandably hot (and profitable) market for any technology services provider – with one recent survey noting that “new technology” was the number one investment priority for small business owners heading into 2015. So when you have a hot area and a business necessity to offer solutions and generate real customers, what do you do?  Develop a…
  • What Coke Can Teach McDonald’s About Love

    Rohit
    17 Feb 2015 | 10:16 pm
    I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin’” instead of cash. Any marketer should.  It’s bold, innovative, and takes a stand.  McDonald’s believes we should be nicer to each other and have a little more fun. What could be a better brand message than that? Unfortunately, customers are most definitely NOT lovin’ it … particularly the public humiliation that accompanies “winning” the chance to do a dance or hug a stranger as payment for your $1 Egg McMuffin.  It…
  • Batkid, Bollywood and the Rise Of Everyday Stardom

    Rohit
    13 Feb 2015 | 11:52 am
    On the morning of November 15, 2013, most of San Francisco woke up with no idea that their city was about to be saved by a superhero.  The fact that this particular superhero happened to be less than four feet tall and was only five years old were details most of the city would only learn after his heroics would go viral for millions of people to watch unfold online in real time. Months earlier as a kid being treated for leukemia, Miles Scott told the Bay Area chapter of the Make-A-Wish Foundation the one thing he wanted–to be Batkid. To make it happen, a team from the nonprofit started…
  • How To Predict The Non-Obvious Future

    Rohit
    9 Feb 2015 | 7:05 am
    I have spent a lot of time over the past few months thinking about the future. I passed the two year mark of starting my own business. I just turned forty years old. Those alone are plenty of cause to get you thinking about things on a different time scale. When you add to that my annual tradition of looking backward over the past year in order to produce my “Non-Obvious Trend Report” … you can see how I end up spending a lot of time focused on the future. The annual result of this obsession has always been the Non-Obvious Trend Report. This year I’m doing something…
 
  • add this feed to my.Alltop

    AdPulp

  • Does It Work? Focuses on Digital Marketing Effectiveness and Much More

    Dan Goldgeier
    21 Apr 2015 | 10:02 am
    When I first saw “Dumb Ways to Die,” I loved it. Thought it was brilliant. Later when I heard the campaign only reduced pedestrian collisions with trains by 33% or so, I concluded it didn’t quite work as well as those of us in the ad industry were led to believe. It turns out Shane […] The post Does It Work? Focuses on Digital Marketing Effectiveness and Much More appeared first on AdPulp.
  • Americans Taken For A Ride By Chrysler And W+K

    David Burn
    14 Apr 2015 | 8:37 am
    The Kings and Queens of America are the ones who reach out and take what’s there. Because this is America, the land where world-changing opportunities are ripening on the vine. All you have to do is harvest them and turn them into products that generate glorious profits. Provided you’re man or woman enough to drive […] The post Americans Taken For A Ride By Chrysler And W+K appeared first on AdPulp.
  • 3 Way Video Conference

    Marcus Anderson
    3 Apr 2015 | 7:25 am
    Want the best possible access to your friends and colleagues? Consider video conferencing technology. CloudTweaks quotes Frost and Sullivan research about the expected market revenue for cloud based conferencing services and systems. By the time 2016 rolls in, the figure is estimated to hit $6.3 billion. That ties up with a whole lot of revenue. […] The post 3 Way Video Conference appeared first on AdPulp.
  • Bee Gees and Sugar Hill Gang Remind You To Fly Southwest

    David Burn
    31 Mar 2015 | 1:51 pm
    Southwest Airlines and their agency GSD&M like to give people a good reason to fly. For instance, wedding season is upon us. Whether you would like to fly towards this mess on two heels (and Kristen Wiig impersonator), or away from her, is your business. It’s Southwest’s business to move you about the country at […] The post Bee Gees and Sugar Hill Gang Remind You To Fly Southwest appeared first on AdPulp.
  • Seducing Strangers Reveals Some Of Advertising’s Open Secrets

    Dan Goldgeier
    30 Mar 2015 | 9:09 am
    I’ll admit I’d never heard of Josh Weltman, but boy does he bury the lede with his new book Seducing Strangers: How to Get People to Buy What You’re Selling. Because Josh Weltman is an LA-based veteran creative director who’s also a co-producer of Mad Men, and underneath the subtitle of the book is the […] The post Seducing Strangers Reveals Some Of Advertising’s Open Secrets appeared first on AdPulp.
 
  • add this feed to my.Alltop

    12 Most

  • 12 Most Strategic Reasons to Brand First, Produce Visual Content Later

    Paul Biedermann
    6 Apr 2015 | 9:00 am
    12 Most HE6TKNU4H59Q By Paul Biedermann   Today’s media landscape is full of noise — bits and beeps — everything vying for attention. Time is short and we’re all rushed and distracted. Enter: the shift to the visual. Nothing communicates more powerfully. Visuals get our attention — we are visually wired, it’s in our DNA. What’s more, well-designed […]
  • 12 Most Powerful Tips for Visual Dominance

    Ashley Faulkes
    10 Feb 2015 | 6:00 am
    12 Most HE6TKNU4H59Q By Ashley Faulkes As the internet and technology take on bigger roles in our lives, what people love to read, watch, share and promote changes. People have far less time and are expecting, or should we say demanding, more visual ways of digesting information and sharing it online, mostly in the form of social media. Images […]
  • 12 Most Obvious Signs You Are Watching Too Much Toddler Television

    Susan Maccarelli
    13 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Susan Maccarelli   Do you announce bath time using the following song “Let’s take a bath. A lovely bubbly bath,” a la the Disney Channel? Then this 12 Most post is for you! You’ll know it’s time to put away the remote and head for nap time if you relate to these signs that […]
  • 12 Most Irritating Things to Say to a Single Person

    Sophie Fox
    7 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Sophie Fox   It’s official: there are more single people than ever before, 124.6 million single Americans in August 2014. This is more than half of the adult population. The figures are similar here in the UK. In spite of this, there are still a few of you happy couples who have yet to […]
  • 12 Most Timely Questions to Ask When You Have a New Job

    Kelly Belmonte
    6 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Kelly Belmonte   It used to be the case that you had about 90 days to get “up to speed” and begin adding value at a new job. The expectations were relatively low that you would or could be able to competently do your job before that point. Times have changed. The need to […]
  • add this feed to my.Alltop

    Conversation Agent - Valeria Maltoni

  • Don't Push that Button and The Moral Bucket List

    Valeria Maltoni
    26 Apr 2015 | 1:05 pm
    Making Sense: Rewarding patience over laziness in social experiments and weaving engineering into cartoons both lead to surprising results. The button: the fascinating social experiment driving Reddit crazy. Vox: These colored badges have created a virtual status hierarchy. Within the /r/thebutton community, lower numbers are more prestigious. Only a few people have had the patience and good luck to snag coveted yellow flair indicating a timer below 31 seconds. There are also believed to be orange and red flair for when the timer gets below 21 and 11 seconds, respectively, but no one has…
  • Negotiating Culture and Connection

    Valeria Maltoni
    24 Apr 2015 | 5:54 am
    “You have no idea how much work goes into being as good as Maryl is or for making it look as effortless as she makes it look, says Nora Ephron who highly recommends having Meryl Streep play you at the AFI awards. The audience seems to agree. Meryl Streep is highly relatable whether she's playing Julia Child, Karen Silkwood, Miranda Priestly, Donna Sheridan, or herself. She's so good people don't really notice. I call her at the end of the day to find out how I did and inevitably it's one of the best days I've ever had says Ephron. There is a little bit of us in each of Streep's complex…
  • Build Better Habits, Starting with Willpower

    Valeria Maltoni
    23 Apr 2015 | 2:41 am
    Social psychologists Shelley Taylor and Jonathan Brown found that for the sake of our own well-being, we tend to be mostly optimistic about our abilities. This is a powerful habit because it typically forms the baseline of how we evaluate opportunities and make promises. If you've ever had a kitchen remodel you know what I'm talking about. We can develop better habits -- for example, by dong a reality check of the average time and cost of kitchen remodels like ours. And willpower is the most important habit to build. Many studies confirm it. In The Power of Habit: Why we Do What we Do in Life…
  • "You Are Going the Wrong Way"

    Valeria Maltoni
    22 Apr 2015 | 2:40 am
    If I could have a penny for every time someone told me that, I would have an empire today. It happened again today. This time I was running, uphill. More like sprinting, I am wired that way -- resistance can be used to good ends. So there I was, running uphill, and a gentleman sitting on a comfy chair said from his porch, you are going the wrong way, he smiled when I passed him. My response was “you are right, I am.” I smiled back. Going with the flow is much easier. But being in flow is so much better. And I was in Flow, it was my alternate day circuit where I push toward the end of the…
  • Elizabeth Gilbert on the Creative Genius You Have

    Valeria Maltoni
    21 Apr 2015 | 2:45 am
    If it's true that as Dan Pink said in To Sell is Human: The Surprising Truth About Moving Others: “Today, about 1 in 9 American workers earns a living selling products or services. But new evidence suggests that the other 8 in 9 are spending a huge portion of their time selling in a broader sense – persuading, influencing, and moving others.” And I believe it is because it captures the types of activities we engage in as modern workers and the new reality of work itself as the backdrop -- more freelancers, collaborations among peers, and loosely bound group -- then it is also true that…
  • add this feed to my.Alltop

    Stokefire - Branding & Advertising

  • TEDx Herndon Recap

    Lindsay Benson Garrett
    9 Apr 2015 | 12:51 pm
    On March 14th (Pi Day), people gathered in the Industrial Strength Theater in Herndon, VA to have their minds stuffed with new ideas and stretched by different perspectives. The theater had an intimate black box style, allowing for interaction with the invite-only audience.  Sixteen speakers and performers covered a wide swath of topics ranging from green architecture futures to modern dance duets to the value of unhappiness. The talk about how to use unhappiness as an incredible tool was delivered by none other than our President & Chief Strategic Consultant, Tate Linden. You may ask…
  • The Power of Unhappiness at TEDx

    Lindsay Benson Garrett
    12 Mar 2015 | 7:32 am
    Our nation’s founding fathers may have been inspired by unhappiness – they wrote it into Declaration of Independence. Seriously. Don’t remember it? Right after “Life, Liberty”… we have “and the PURSUIT of happiness.” See what they did there? We get life and liberty from our first breath, but if we want to be happy? We gotta buy some sneakers, a nice track suit, and then try to chase down happiness.  Don’t like exercise? Prepare to be disappointed. And even if you do like it, you’re still screwed, because the moment you stop pursuing and start having……
  • Super Bowl Reactions – 2015

    Lindsay Benson Garrett
    2 Feb 2015 | 10:28 am
    The New England Patriots beat the Seattle Seahawks in an exciting game this Super Bowl Sunday with a score of 28-24. Woohoo. All we cared about were the ads though. Apparently 2015 is the year of dad love and screaming goats. We captured the reactions from the peanut gallery for you – below are some of the quotes heard ‘round the chip bowl. Dove Men+Care – “Real Strength” Nissan – “With Dad” Toyota – “To Be A Dad”
  • Look Up

    Marie Jacobsson
    12 Dec 2014 | 10:50 am
    As you’re aware of, the usage of social media has exploded over the last couple of years and there are no indicators saying our usage will decrease. Five years ago platforms like Instagram, Snapchat and Vine didn’t even exist and Facebook had just launched their “Like” button. Today, these platforms are seen everywhere and they are being used both by private users and by businesses for advertising purposes. A recent study states that there are now 1.7 billion social media users in the world and today’s technology allows us to be connected wherever and whenever. A lot of the…
  • barney stinson’s not the only one who can accept a challenge

    Marie Jacobsson
    13 Nov 2014 | 7:00 am
    I love learning.  Always have, always will – because as you learn, you grow. When you’re challenging yourself in ways you haven’t done before, you get the possibility to discover talents and skills you didn’t even know you possessed (or, you might discover that you sucked at something, but let’s stay optimistic). Trying something new probably means you’re not going to become a pro in one try, but at least it might awaken something inside you – an interest, an eagerness to improve or a realization that you should hire someone to do what you just tried to do. Regardless, you’ve…
 
  • add this feed to my.Alltop

    IDA Concpts

  • Solving the Circuit: A New Age of 3D-Printed Electronics

    Damian Davila
    9 Apr 2015 | 2:59 pm
    In recent years, we’ve seen plenty of examples that demonstrate how powerful 3D printers have become, but companies haven’t ventured too far into the electronic world. So far, most objects have been printed using one or two materials, so the thought of crafting your own phone or video game console has felt like a futuristic fantasy. Now, however, there’s a Kickstarter in progress for a printer called the Voltera V-One, which can make small-scale circuit board in mere hours. It had a $70,000 goal, but raised more than $300,000 with weeks left in the fundraising phase. This just shows how…
  • Is Your Logo All It Could Be? [Infographic]

    Damian Davila
    20 Mar 2015 | 11:35 pm
    The logo you design to represent your business will have an impact on your customers far longer than any other advertising tools you may use. This one symbol can deliver a message, provoke an emotional response, or trigger quick and useful associations in your customers. You can take advantage of all of these results, but in order to do so, you must have a well-thought out and executed logo. Think about some of your favorite companies. Now think about their use of meaningful symbols. There’s probably some correlation between which companies popped into your head first and the quality of…
  • 4 Benefits of Investing in Startups

    Damian Davila
    13 Mar 2015 | 2:18 am
    There has been a lot of talk in recent years about investing in startups. A number of high-profile startup company success stories may have made it seem that putting money into a startup is a surefire way to get a return on your investments. However, for every successful startup, the are a number that fail, taking down investors as well as the company itself. This does not mean that startups are a poor investment; however, it does indicate that they generally work best as part of a diversified portfolio. These are four of the advantages of including startups in you investment portfolio. 1.
  • Three Ways To Enhance Your Marketing Campaign

    Damian Davila
    7 Mar 2015 | 12:34 pm
    As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. Yet in many cases, corporate leaders don’t know which principles they need to implement to improve the quality of their advertising efforts. If this is your challenge, it doesn’t have to be an issue any longer. To ensure that your marketing campaign is optimized to achieve tangible results, be sure that you’re implementing these three simple strategies. 1. Connect With Leaders In Your Industry One of…
  • 4 Ways to Enhance Overall Business Efficiency Through Employees

    Damian Davila
    26 Feb 2015 | 3:35 pm
    Improving business practices can strengthen the core of the organization. By implementing a few changes, greater efficiency may be possible. This can affect everything from sales income to marketing expenses. Although technology plays a prominent role in how the business performs, there are other aspects that you may want to consider. Focusing more attention on the capabilities of employees can have an incredible impact. Here are 4 ways to enhance overall business efficiency through employees. 1. Focus On Strengths Providing challenges for employees is one thing, but putting them in…
  • add this feed to my.Alltop

    AgencySpy Feed

  • Friday Odds and Ends

    Erik Oster
    24 Apr 2015 | 2:04 pm
    -Copywriter and former intern Eugene Gao created this spot for Lantern, a “beacon-based project that aims to help the blind to independently navigate the subway” (video above). -AdAge shares “Six Things You Didn’t Know About J. Walter Thompson NY’s Adam Kerj.” -The 4A’s and the Association of National Advertisers formed a joint task force to address media kickbacks. -Global marketing agency Metia hired Sarah Porter as senior account director and Katrina Trinidad as account director. -Ogilvy’s Colin Mitchell talks Mad Men and advertising with Matt…
  • 5 Biggest Posts of the Past 5 Days

    Patrick Coffee
    24 Apr 2015 | 1:36 pm
    Huge Created a New Agency to Serve Apple PR Pro Calls Advertising Week Organizer ‘Abusive’ Director of Talent Canfield Returns to GS&P We Hear: Royal Caribbean Review Down to Three CP+B’s First Infiniti Ad (for Real This Time)
  • Copywriter Kicks Off Indiegogo Campaign to Buy Kickstarter

    Kiran Aditham
    24 Apr 2015 | 1:20 pm
    Let the crowdfunding worlds collide in this bit of Friday filler that comes to us courtesy of Martin Baker, a copywriter at Barton F. Graf 9000, LLC who recently decided to take the piss and (we assume) pursue his grand ambition of buying Kickstarter. Baker, a Creative Circus alum who logged a year-plus at Mother before joining BFG, has found the perfect outlet to achieve his dream: Indiegogo. Clever. Now, with 60 days to go, Baker hopes to raise a measly $2 billion to bring his entrepreneurial vision to life. Surprisingly, Baker has managed to raise $12 from three contributors in just a…
  • Hershey’s Adds 3 Agencies to Roster Following Review

    Erik Oster
    24 Apr 2015 | 12:56 pm
    Hershey’s has added three agencies to its roster following a creative review: Anomaly New York; Barkley in Kansas City; and Argonaut in San Francisco. The creative review was launched in January, with incumbents Arnold Worldwide and Havas Worldwide not taking part, as they will remain on the client’s agency roster. “Arnold/Havas work is continuing and this is not a replacement, it’s just an addition,” spokeswoman Anna Lingeris told AdAge. Hershey’s new agencies will be overseeing new strategic project work, although it is unclear exactly what that will…
  • Three Ads Launch Apple Watch

    Erik Oster
    24 Apr 2015 | 12:18 pm
    Apple Watch launch day is here, and with it come three 60-second spots to help launch the device, presumably from TBWA/MAL. The spots try to strike a balance between displaying the features of the device and how it integrates into, and supposedly elevates, everyday life.Each of the ads has a one word title correlating with a different aspect of the watch. In “Rise,” it’s how it integrates itself into different people’s morning routines, while “Us” explores its role in relationships. Probably the most convincing of the ads, “Up,” takes a look at…
 
  • add this feed to my.Alltop

    Search Engine Journal

  • Growth Hack Your Company With These 8 Tricks by @LarryAlton3

    Larry Alton
    26 Apr 2015 | 7:13 am
    When you’re strapped for resources and low on capital, growth hacking is your best option. However, not every strategy works and it’s important to play follow the leader to see how successful companies have done it in the past.The post Growth Hack Your Company With These 8 Tricks by @LarryAlton3 appeared first on Search Engine Journal.
  • Will Amazon Become the Source for Home Repair? by @submitexpress

    Pierre Zarokian
    26 Apr 2015 | 4:47 am
    Amazon.com to offer a new service for finding local home repair services and purchasing the services direct on Amazon.The post Will Amazon Become the Source for Home Repair? by @submitexpress appeared first on Search Engine Journal.
  • SEO 101: Make Your Site Stand Out in SERPs With Rich Snippet Mark-Up by @vertical_coop

    Jack Cooper
    25 Apr 2015 | 6:23 am
    Let's talk abou structured mark-up and rich snippets, as well as its relevance among Search Engine Results Pages (SERPs).The post SEO 101: Make Your Site Stand Out in SERPs With Rich Snippet Mark-Up by @vertical_coop appeared first on Search Engine Journal.
  • Don’t Buy My Links, Buy My Expertise by @JesseStoler

    Jesse Stoler
    25 Apr 2015 | 5:10 am
    In link building, demanding that your team or agency build X amount of links in a certain time frame can be dangerous to your overall online marketing goals. The quality of links greatly outweighs the rate at which you build any and all links.The post Don’t Buy My Links, Buy My Expertise by @JesseStoler appeared first on Search Engine Journal.
  • #SEJThinkTank Webinar Recap: Current Trends in Link Building & Content Marketing by @dantosz

    Danielle Antosz
    24 Apr 2015 | 1:50 pm
    For this month's first webinar, the Marketing ThinkTank welcomed back SEJ Founder Loren Baker and SEJ Chief Social Media Strategist Brent Csutoras to talk about link building and content marketing.The post #SEJThinkTank Webinar Recap: Current Trends in Link Building & Content Marketing by @dantosz appeared first on Search Engine Journal.
  • add this feed to my.Alltop

    Superhype

  • Three Essential Elements of a Writing Style Guide

    ddeal
    15 Apr 2015 | 7:40 am
    Photo source: Wikipedia Your brand has a publishing style even if you don’t realize it. The Whole Foods Whole Story blog is personal and conversational. The Red Bull Bullevard strives to be punchy and cheeky. I was recently reminded of the importance of style when I read “Holy Writ,” a passionate The New Yorker article about copy editing and writing from Mary Norris, who has been a query proofreader at the magazine for more than 20 years. Her article underscores the power that words retain in the era of Snapchat and Instagram. With knowing, often wry prose, Norris reflects…
  • From Coachella to Jimmy Fallon: Five Ways Classic Rockers Stay Relevant

    ddeal
    12 Apr 2015 | 2:37 pm
    Photo credit: Matt Becker, www.melodicrockconcerts.com A bunch of old rock and rollers are the toast of Coachella. AC/DC, rebounding after the loss of two key members, played a set April 10 that earned the band the kind of acclaim and attention that any artist would envy. Stereogum rated AC/DC the best act of Coachella’s first day, and The Guardian called the band’s return to the stage after six years a triumph. But by performing at Coachella, one of the de rigueur festivals of the millennial generation, AC/DC achieved something else important: cultural relevancy. Being relevant…
  • How to Win the War for the Everywhere Customer

    ddeal
    19 Mar 2015 | 5:53 pm
    The battle for the omni-channel customer experience has become a war for an “everywhere customer,” who uses multiple devices and channels for shopping and expects brands to be everywhere. On average, Americans own four digital devices and users who interact across multiple devices or channels are substantially more likely to purchase than those who do not. Some brands, such as Disney, Macy’s, and Wells Fargo, are moving from awareness to action by rolling out technologies that allow them to service everywhere customers online as well as in-store. And the early adopters will be rewarded:…
  • Why Mr. Spock Endures

    ddeal
    28 Feb 2015 | 9:27 am
    How does a fictional character eclipse his real-life creator and become embedded in the fabric of popular culture? I have been pondering the question while watching the widespread outpouring of grief and nostalgia in the wake of the death of Leonard Nimoy, the man who gave us Mr. Spock. When my older brother Dan called me on a cold Friday afternoon to share his favorite memories of Mr. Spock, I felt sad that we had lost Nimoy yet grateful for the enduring gift of Spock. As a child growing up with Star Trek via reruns in the 1970s, I admired Spock’s Vulcan logic, unbending loyalty to his…
  • Three Oscar-Winning Movies That Rewrote History

    ddeal
    19 Feb 2015 | 6:26 am
    Oscar-nominated movies should place more importance on historical accuracy than storytelling — at least that’s the conclusion you might draw from the criticisms lodged at American Sniper, The Imitation Game, and Selma. An angry cabal of tut-tutting, self-appointed guardians of public taste have attacked the directors of these movies for having the temerity to (gasp) take liberties with the real-life events that inspired the films (with Zaid Jilani of Salon characterizing American Sniper as a hideous pack of lies corrupting the minds of an unsuspecting moviegoing public). But…
 
  • add this feed to my.Alltop

    Tom Peters

  • Tom in Chicago May 5th

    Cathy Mosca
    23 Apr 2015 | 6:09 am
    The HOW Design Conference will be presented May 4 through 8 in Chicago. Tom's on the schedule as the Tuesday evening keynote speaker, May 5th. Single-day tickets are available for the four-day event. The post Tom in Chicago May 5th appeared first on Tom Peters.
  • Trinidad and Tobago

    Cathy Mosca
    13 Apr 2015 | 3:09 pm
    Today's event takes Tom to the Republic of Trinidad and Tobago for the Arthur Lok Jack Graduate School of Business 2015 Distinguished Leadership and Innovation Conference in Port of Spain. The other principal speaker at this premier annual regional event is Tom’s long time colleague Peter Senge—Peter, the world’s leading evangelist for “systems thinking,” is […] The post Trinidad and Tobago appeared first on Tom Peters.
  • Tom (Back) in São Paulo

    Cathy Mosca
    8 Apr 2015 | 1:51 pm
    Tom is speaking to the HSM Management & Leadership Forum in São Paulo today. He reckons it's about his 15th or so visit to SP in the last, say, 25 years. As usual, he's working with his colleague and HSM founder Jose Salibi Neto. From the start Tom has called HSM events "peerless." Over the […] The post Tom (Back) in São Paulo appeared first on Tom Peters.
  • Firebirds Meeting

    Cathy Mosca
    30 Mar 2015 | 9:23 am
    Today, Tom's in Florida escaping the New England so-called spring—two feet of snow still on the ground in places. He's speaking to the Firebirds Annual Managers Awards Meeting in Fort Lauderdale. Presentations: Firebirds Managers Awards Meeting, Final Firebirds Managers Meeting, Long Version The post Firebirds Meeting appeared first on Tom Peters.
  • Management: The Arrangement and Animation of Human Affairs in Pursuit of Desired Outcomes

    Tom Peters
    23 Mar 2015 | 2:01 pm
    I have been tweaking and twisting the attached document. Here's the latest. The post Management: The Arrangement and Animation of Human Affairs in Pursuit of Desired Outcomes appeared first on Tom Peters.
  • add this feed to my.Alltop

    Technosailor.com

  • Letting Perfect Get in the Way

    Aaron Brazell
    31 Mar 2015 | 12:08 pm
    I’ve been contemplating a phrase for a few days now. It applies to writing code, as I do for a living, as well as a whole host of other things… from relationships, to home life, life goals and endeavors… the list goes on. Don’t let perfection stand in the way of progress. I know what […]
  • New Adventures with 10up

    Aaron Brazell
    22 Mar 2015 | 2:00 pm
    It’s such a weird feeling. Since I began this blog in 2004, I’ve been able to say I was truly hired exactly one time. That day was Jan 9, 2013. In 2004, I was employed by Northrop Grumman. In 2006, I left NG to pursue the startup world, I took up residence at b5media as […]
  • Dishonesty in Digital Marketing

    Aaron Brazell
    18 Mar 2015 | 3:48 pm
    $9.99. We used to look at that number, scratch our heads and rationalize the price as a marketing tactic to make buyers believe a product was cheaper than it was. This is all based on the psychology that $9.99 looks cheaper than $10 visually. $99.99 isn’t $100 because it’s not a 3-figure number. It’s a 2-figure […]
  • Adding a Time Start to WordPress Media Embeds

    Aaron Brazell
    9 Mar 2015 | 2:39 pm
    Ever have those times that you'd like to share a piece of media but have it start at a particular time? I did recently, and figured I'd share my solution. It turns out, WordPress does not support this feature out of the box (though you could argue, theoretically, that it should).
  • If I Had to do it All Again

    Aaron Brazell
    27 Feb 2015 | 4:24 pm
    As I sit here tonight, at a bar, typing on the WordPress app (which will undoubtedly make my fingers cramp typing long form), I’m thinking about my life. What has made me a man, a developer, a friend, and lover (I can even get in Oxford commas on the app!) In exactly five hundred and […]
  • add this feed to my.Alltop

    Brand New

  • Linked: Trading Soccer Places

    Armin
    24 Apr 2015 | 6:07 am
    Link Samir Taiar imagines what Brazilian soccer team logos would look like if they were American teams.
  • Noted: New Logo and Packaging for Myfox by Royalties

    Armin
    24 Apr 2015 | 5:58 am
    Guard Fox "Since 2005, Myfox has been committed to redefining home security with simple, unique solutions. Unlike traditional detection systems, Myfox offers true security and peace of mind through proactive deterrence and its award-winning IntelliTAGTM sensors are today protecting over 100,000 windows and doors. Pioneer in the security space with the first connected home security system in 2009, Myfox has been named this year by Deloitte Fast 500 as the fastest growing hardware company in Europe. It is also a 2015 International CES Innovation Awards Honoree, and the recipient of an iF Design…
  • Reviewed: Friday Likes 126: From KMS Team, Man Man Van, and Anagrama

    Armin
    24 Apr 2015 | 4:04 am
    From KMS Team, Man Man Van, and Anagrama Boldness, ruggedness, and simplicity for your pleasure in this week's round-up with work from Munich, Salt Lake City, and Monterrey. Canyon by KMS Team In contrast to the smaller and more obscure clients I usually pick for Friday Likes, Canyon is a fairly well established and known bicycle manufacturer in Germany but this is new to me and there is some great images for the project, so it's Friday and I like it. Designed by Munich-based KMS Team, the logo is set in the endangered species of reverse italics. Not only is it a reverse italic, it's an…
  • Linked:

    Armin
    23 Apr 2015 | 11:12 am
    Link Completely unrelated to Brand New other than that I'm in charge and 2 minutes of your time would be most appreciated: Help needed with a quick survey on Money & Feelings for a new presentation I'm working on.
  • Linked: Liberland

    Armin
    23 Apr 2015 | 7:22 am
    Link The world's newest country, the Free Republic of Liberland, located between Croatia and Serbia, could have benefitted from some cooler nation branding. If you are going to roll out a new country with flag, anthem, and everything, might as well go big.
 
  • add this feed to my.Alltop

    Drew's Marketing Minute

  • Where has your planning taken you so far?

    Drew McLellan
    22 Apr 2015 | 5:21 am
    As the first quarter of 2015 whizzes past us, it’s time to take stock of your planning abilities. 25% of the year is now done. How are you doing on your goals for 2015? I suspect the answer to that question fall into one of two camps. Camp One (also known as the Camp of the Seat of My Pants): Goals? We’re doing pretty well. I think. Translation: We didn’t set SMART (specific, measurable, attainable, realistic and time-bound) goals so we know we want to make more money than we did last year, but other than that – we’re not sure what success in 2013 looks like. Camp Two (also known as…
  • What do you know about our YouthNation?

    Drew McLellan
    14 Apr 2015 | 5:31 am
    I just finished a new book, YouthNation: Building Remarkable Brands in a Youth-Driven Culture, (click to buy on Amazon – affiliate link) by Matt Britton and found myself nodding, sighing and scribbling notes throughout the read. You know me…. I like books that give me tangible actionable insights and this book is packed with them. If you’d like to win a copy — read down to the final paragraph. Our nation’s youth has collectively transformed from a fringe counter-culture to THE culture of our nation. In doing so youth has become the preeminent driver of all…
  • Don’t forget the marketing basics

    Drew McLellan
    30 Mar 2015 | 11:30 am
    It’s so easy to be mesmerized by all the marketing technology around us and forget about the marketing basics. But whether you’re executing a traditional campaign or a digital one — the marketing basics matter. My Italian grandma (who provided many marketing tips via this series) spent most of her time in the kitchen. I remember sitting at the table, watching her work her magic and her reaching for a huge jar of oregano. As she pointed the jar at me, she said, “You always need to keep the basics in stock. And no matter how fancy you’re getting, the basics still…
  • How effective is your email marketing?

    Drew McLellan
    17 Mar 2015 | 6:17 am
    Email is still one of marketing’s greatest tactics but how effective is your email marketing? It’s easy to understand the allure of email marketing. It’s cost effective (but not free), it’s easy to plan and execute in advance and very few people don’t access their email every single day, so in theory – the audience is engaged with the medium. So why do so many efforts fall flat? I think we almost take it for granted. We think just firing off an email without thinking through the steps will still be effective. But the reality is, there are many elements that can make or break…
  • Creative versus strategy

    Drew McLellan
    6 Mar 2015 | 5:54 am
    Creative versus strategy. For as long as I’ve been in advertising and marketing – there’s been that age-old tug of war.  Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message? As you can imagine – the real answer is both.  An ad, website, brochure, e-book etc. that is visually interesting and has a compelling message is much more likely to have impact when it comes to trial or purchase of whatever is being sold. But sooner or later, compromises need to be make due to budget, timeframes, or other…
  • add this feed to my.Alltop

    Brian Solis

  • Becoming a Thought Leader in the Digital Era

    Guest Author
    22 Apr 2015 | 5:25 am
    Guest post by Dorie Clark (@dorieclark) is a marketing strategist who teaches at Duke University’s Fuqua School of Business. She is the author the new book, Stand Out, which is now available. It’s getting harder to communicate these days. Of course, the tools and channels are more ubiquitous than ever. We can blog or podcast or share sepia-toned Instagrams or racy Snapchats or funny Vines. But is anyone actually listening? With more noise and clutter than ever before, how can you actually break out of the pack and get noticed for the quality of your ideas? That was the challenge I tackled…
  • When Hospitality Becomes an Art, It Loses Its Very Soul

    Brian Solis
    20 Apr 2015 | 5:55 am
    The title is credited to Max Beerbohm, English essayist, parodist, and caricaturist best known today for his 1911 novel Zuleika Dobson. Taken from his 1918 work, Hosts and Guests, I interpret his work for a new era of hospitality. We live in a connected society now and as such, guests and the experiences they have and share, form the foundation of marketing and service. If we try to scale experiences for the sake of doing so, we miss the essence of true engagement. Instead, we connect with guests, customers, at an emotional level. Although way overdue, I’m finally sharing highlights…
  • How Marketers Can Thrive in an Era of Digital Darwinism

    Brian Solis
    15 Apr 2015 | 5:22 am
    While in London promoting What’s the Future of Business (WTF): Changing the Way Businesses Create Experiences, I spent some time with the folks who produceThe Digital Marketing Show. In this short video, I share the rise of Generation C and how an era of connected consumerism created the perfect storm for digital Darwinism to accelerate. We also discuss how the future of marketing takes more than technology, it takes a philosophical shift to create meaningful and shareable experiences. It’s short (3 minutes) and hopefully helpful… Topic 1: The definition of Generation C and…
  • Habits are the Invisible Architecture of Everyday Life

    Guest Author
    12 Apr 2015 | 4:50 am
    Guest post by Gretchen Rubin (@gretchenrubin), one of the most thought-provoking writers on habits and happiness. Her new book, Better than Before, is about how we change our habits. Habits are the invisible architecture of everyday life. Research shows that each day, we repeat about 40 percent of our behavior, so our habits shape our existence, and our future. If our habits work for us, we’re far more likely to be happy, healthy, and productive—and if our habits don’t work for us, we’ll find it tougher. So if we want to change our lives, changing our habits is a great place to start.
  • The Apple Watch Will Make Work More Delightful and Reshape Employee Engagement

    Guest Author
    10 Apr 2015 | 5:43 am
    Guest post by Jason Shah is the founder and CEO of Do (do.com), a collaboration platform that helps people run productive meetings and do work they love. TL;DR Summary: Apple Watch will make work easier and more impactful. Through a constrained interface, powerful one-tap actions, and intimate data it will collect, people will be better at their jobs and form new bonds with coworkers previously not possible. There is a widespread myth that a new device will only add more clutter–more noise–to both our work lives and our personal lives. More notifications, more distractions, and…
  • add this feed to my.Alltop

    Branding Strategy Insider

  • Addressing Brand Underperformance

    Mark Di Somma
    23 Apr 2015 | 12:10 am
    Often when executives look to address underperformance on the inside of a brand or business, the temptation is to treat the brand or business as one entity, and to assume that the problems are spread evenly. That’s usually not the case. Often there are teams within the business that are doing well and others that are struggling to maintain performance or morale. The key tension points? Frontline teams – because the onus is on them to deliver, they have high staff turnover because of the pressure they are under and they feel unsupported and unappreciated. And middle management – because…
  • Many Brands Confuse Reach And Value

    Mark Di Somma
    23 Apr 2015 | 12:10 am
    Numbers matter, but different numbers matter differently. To me, one of the great confusions in marketing is extent and value: Extent – how far your brand reaches. Value – how much your brand is worth (both literally in the minds of the market and in terms of margin in the minds of consumers). The temptation is to assume that the brands with the greatest reach must (ultimately) be worth the greatest amount of money and therefore have the greatest value. But to my mind that’s an assumption too far, because of course extent does not monetize or convert to sales consistently, and the value…
  • The Harsh Truth About Brand Valuations

    Mark Ritson
    22 Apr 2015 | 12:10 am
    A few years ago I wrote about the wild and concerning variances across different brand valuations. In my usual understated style, I suggested that despite the power and prestige of big valuation firms Interbrand, Millward Brown and Brand Finance, there was a possibility that much of what they do was unproven crap. My point was based on the fact that their published estimates of brand equity were wildly different from each other. For example, there was more than $100,000,000,000 of difference between what Interbrand said Apple was worth and Millward Brown’s estimate. To be fair, I pointed…
  • Linking Wellness And Brand

    Chris Wren
    21 Apr 2015 | 12:10 am
    According to a new study conducted by Edelman Wellness 360 in partnership with Edelman Berland, attitudes to health and well-being are changing with some ironic twists. Modern wellness goes beyond doctor’s visits, clinics, and gym memberships. A growing sense of mindfulness is bringing the mind and mind-body aspects of health into the norm, versus looking at health in terms of muscle and organ “mechanics”. What it means is: Well-being is no longer a health measure; it’s a life measure. And that holds great potential for marketers. At work here is a trend called The “Now” Movement…
  • 4 Rules For Making Authentic Brand Claims

    Mark Di Somma
    20 Apr 2015 | 8:24 am
    The debacle over the Rob Lowe DirecTV ads and the accuracy of their claims is a reminder of just how much pressure marketers are under to get cut-through. Thing is – where’s the cut off point? How do you decide whether the claims you’re making are justified and how do you know you have pushed the boat out too far? Putting aside the legal considerations (not my space), here are four simple rules to filter what you should and shouldn’t say: 1. Prove-able – Can you substantiate the claim? This should be obvious, but it’s remarkable how many brands claim to be the market leader or the…
 
  • add this feed to my.Alltop

    PRNewser Feed

  • Biggest Stories of the Week

    Patrick Coffee
    24 Apr 2015 | 2:36 pm
    Meet the Newest, Most Hated Buzzword “Mortal Kombat X” Sets Precedent in Gaming with New Gay Character 5 Questions on the Future of the Press Release Pitch, Please: Journalists Sound Off on Media Relations 5 Tips for Delivering Compelling Stories on LinkedIn
  • Pitch, Please: Journalists Sound Off on Media Relations

    Patrick Coffee
    24 Apr 2015 | 12:59 pm
    Last week, with the help of our friends at Muck Rack, we launched a new series chronicling the weekly responses of journalists to PR pitches: the good, the bad, and the #headdesk. The response to the project was positive, but one fan questioned whether we could gather enough responses each week to make for a new post. Today we’re happy to report that we most definitely can! Turns out that there is no shortage of journalists responding to pitches on social media. By the way, did you see this year’s Shorty Awards on Monday? (Click here for the results in case you missed them.)…
  • STUDY: No One Trusts Media, Tech, or Advertising

    Patrick Coffee
    24 Apr 2015 | 12:58 pm
    Here’s an interesting and even somewhat surprising survey conducted by the 4A’s (or the American Association of Advertising Agencies) and pitched to AdAge but not to us, sad face. The results, in short: 1,005 Americans questioned by the group have very little trust in media, marketers, tech companies, or advertisers. In fact, the ad/marketing industry ranked below even classic villains like corporate lawyers, professional athletes, Big Pharma, and, yes, the US Congress. This comical graph shows that the average Joe/Jane on the street has a whole lot of confidence in his or her…
  • Why PR Pros Need to Integrate Social, SEO, and PR

    admin
    24 Apr 2015 | 12:40 pm
    This is a guest post by Ronn Torossian, founder and CEO of New York’s 5WPR. Building links is great, but they won’t get you anywhere if your content is not drawing any other attention. PR is all about drawing attention to your messages, so it is a natural fit with social media, search engine optimization (SEO), and digital marketing. Here’s my viewpoint on the two sides of this equation. When you get right down to it, all of what SEO tries to accomplish can easily fit into the areas covered by PR. Traditional public relations is all about publicity and advertising to build a brand;…
  • Converse Supports Fan Fighting Cancer With #SneakersForSarah

    Elizabeth S. Mitchell
    24 Apr 2015 | 9:30 am
    In my three years writing for PRNewser, I’ve covered many-a-story about brands interacting with their customers and fans — sometimes in epic fashion, sometimes without a shred of tact. My favorite stories to write about, however, are those in which companies or brands use their considerable power for good — by making a tangible difference in the world, a community, or even for a single person. In this case, the company to do just that was Converse, and the person positively affected by the brand’s outreach was my lifelong friend Sarah, who is currently battling a…
  • add this feed to my.Alltop

    Duct Tape Marketing

  • Weekend Favs April Twenty Five

    John Jantsch
    25 Apr 2015 | 4:32 am
    Weekend Favs April Twenty Five written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from stock or one that I took out there on the road. Good stuff I found this week: Facebook Advertising System – Very complete and very free Facebook course from LeadPages Course Buffet –…
  • How Not to Get Lost in the Content Creation Wasteland

    Guest Post
    24 Apr 2015 | 6:41 am
    How Not to Get Lost in the Content Creation Wasteland written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Planning an entire year in advance – who DOES that?? You should – if you want to stay focused and on track to meet your marketing goals. To be more specific – if your marketing strategy includes blogging, sending e-newsletters, or any other form of content that you share digitally, a content calendar is a powerful tool to make your online marketing more effective. And without one, you could be just another boring fish in the online marketing…
  • Converting Subpar Writers In to Content Champions

    Guest Post
    23 Apr 2015 | 12:11 pm
    Converting Subpar Writers In to Content Champions written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Consumers love content. It entices them visit company websites. It inspires them to share business insights. It gives them trust in the brand. And, ultimately, it encourages them to make a purchase. Sixty percent of B2C marketers anticipate increasing their content marketing budget within 2015, according to Content Marketing Institute. While this statistic isn’t necessarily shocking, marketers are increasingly concerned about the lack of trained…
  • How To Succeed At Content Marketing On A Small Budget

    Guest Post
    23 Apr 2015 | 11:28 am
    How To Succeed At Content Marketing On A Small Budget written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Here’s great news for your small business: You can succeed at content marketing without spending a fortune. In fact, you may be able to out-content market much larger competitors with much larger budgets. In this article, we’ll review a simple, focused approach to creating a content marketing campaign that is affordable and effective. Why You Will Succeed: Quality Trumps Quantity Large companies sometimes turn content marketing into link building…
  • Finding Non Obvious Trends

    John Jantsch
    22 Apr 2015 | 6:38 am
    Finding Non Obvious Trends written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Rohit Bhargava Trends are funny things. People spend their entire careers trying to spot them, but more often than not, the prognosticators are either wrong or simply stating something that’s become obvious to others. It’s kind of funny too because those same folks are often the first to erroneously pronounce when a trend is no longer a trend. I remember many years ago when the mainstream media jumped on the trend of blogging and then…
  • add this feed to my.Alltop

    Dose of Digital

  • 14: ‘Groupons For Strategy’

    Bill Evans
    24 Apr 2015 | 10:11 am
    This week special guest Zoe Dunn from Hale Advisors joins the show to discuss Apple’s shaky Apple Watch launch, how Mad Men is still alarmingly like current agency life, if agencies can evolve enough to survive the next 10 years, profitability vs. value, the sorry state of the Account Management role in pharma, why strategy needs to make […]
  • How Apple Watch measures your heart rate

    Bill Evans
    23 Apr 2015 | 8:21 am
    From Apple.com The heart rate sensor in Apple Watch uses what is known as photoplethysmography. This technology, while difficult to pronounce, is based on a very simple fact: Blood is red because it reflects red light and absorbs green light. Apple Watch uses green LED lights paired with light‑sensitive photodiodes to detect the amount of […]
  • Measuring your ROE, not just your ROI

    William Martino
    21 Apr 2015 | 6:55 am
    By William Martino If you haven’t already listened to episode 13 of the Dose of Digital podcast, Bill and I spoke about content marketing and brand story telling. We covered a few different sides of this topic, but in listening to our conversation again, one of the most interesting—and important—things we spoke about was how […]
  • YTT Podcast – 13: ‘Garage Sale Jigsaw Puzzles’

    Bill Evans
    16 Apr 2015 | 5:17 am
    After a 2 week spring break hiatus, the podcast returns with special guest William Martino. This week we discuss the ways in which healthcare can seek to improve content marketing and storytelling, why UX is dying and what we need to do to save it, the ways in which platform proliferation is diluting the storytelling process, the […]
  • YTT Podcast – 12: ‘Influential Petting Zoos’

    Bill Evans
    26 Mar 2015 | 6:10 am
    This week special guest Jack Barrette from WEGO Health stops by to discuss how patient influencers may be the key to finally achieving the goal of ‘customer centricity’, why brand teams are more voyeristic than engaged, the pitfalls of being an SMDB, how the fears of an FDA crackdown just don’t hold water, how brands […]
 
  • add this feed to my.Alltop

    Go Media™ · Creativity at Work

  • Don’t Make Squiggliepoo: Trade Show Marketing Ideas with the Experts from Jakprints

    Jakprints
    23 Apr 2015 | 7:03 am
    Squiggliepoo [Skwig-il-e-poo] Noun 1. useless marketing detritus, usually handed out at conventions or trade shows Synonyms: junk, tchotchke, futile doodads You’ve put in the time and effort to get your company space at the big trade show – good job. Next, you’re prepared a checklist of must haves for convention success: Booth – check Chairs – check Branded tri-folds – check Business cards – check Product samples – check Key chain ice scrapers with your company logo on it – …why? Take a quick survey of your desk right now. How many…
  • Weapons of Mass Creation Fest 6 Tickets are on Sale NOW!

    Weapons of Mass Creation Fest
    22 Apr 2015 | 8:28 am
    Buy Weapons of Mass Creation Fest 6 Tickets, Now! You’ve saved the date. You’ve scouted this year’s insanely beautiful location. You’ve promised to have a long-overdue meetup with friends who live to create – just like you. You’ve waited patiently. Well, we’re pleased to announce – it’s finally time. Grab your tickets to the event of the summer now. The time is now: We’re thrilled to announce that Weapons of Mass Creation Fest 6 3-Day Flying Blind tickets are finally ready and available to you! Available for a limited time (and in…
  • 3 Key Components of Stellar Project Management

    Renée Gabella
    21 Apr 2015 | 5:37 am
    Keys to Project Management Success As one of Go Media’s newest members, I am excited to share with you three important tips to rockstar Project Managing. In another a life, I worked in the construction industry, and project managed a very custom product line.  My obstacles basically derived from the very nature of the product – simple change in one feature would impact other features, or limitations to the product, both in form and function. These changes would also impact the data I needed to collect from the client, the steps I needed to fulfill and resources required to get the…
  • Freebie: Vector Vegetables

    Heather Sakai
    17 Apr 2015 | 5:00 am
    Vegetable Vector Freebie My Go Media experience has been full of firsts. This winter proved to be no exception – as during this time, I was granted my first intern, Phil Thomas. Phil, a student at Edinboro University, was a complete joy and pleasure. He not only jumped at every opportunity given, but he did so with a wink and a smile. (Look at that face!) When asked to create a vector freebie – the one available for you to download today, Phil enthusiastically suggested, “VEGGIES!” And he proceeded to create the broccoli (and associated vectors) with more…
  • Tutorial: How to Create a Decoder Design in Illustrator

    Phil Thomas
    14 Apr 2015 | 5:30 am
    Secret Decoder Illustrator Tutorial I think one of my favorite things about being a theatre person is discovering ways I can incorporate some aspect of theatre into my projects. Recently, I created a self-promotional piece that incorporates my three favorite things – Theatre, Graphic Design and Typography. It’s a play off of the old super-awesome decoder glasses and hidden messages and all that awesome stuff I remember getting in cereal boxes. Using stage lighting gels and layering type, I managed to do something like this: This process is super easy so don’t worry! And…
  • add this feed to my.Alltop

    Digital Influence Mapping Project

  • Content as a bridge between B2B sales and marketing

    John Bell
    20 Apr 2015 | 4:00 am
      Marketing and sales should be closer disciplines. Too many organizations manage them separately and end up engaging prospects in very different ways.  There is a lot of wisdom in using very similar content in integrated marketing programs as in your sales engagement. Each connects with prospects and customers at different phases of the journey. By listening to prospects and customers through conversations, social, search, formal research – we can get a clear sense of what business problems they wrestle with long before they need our products. That's what we create content…
  • Should marketers care about social media fan counts?

    John Bell
    6 Apr 2015 | 3:35 am
    Like any brand marketer, I went through the 3 phases of Facebook algorithm grief in 2014: outrage, sadness, and finally, sanguinity. The changes to the Facebook algorithm that may ultimately limit the organic exposure to 1-2% of your fan base at first seemed like a betrayal to advertisers thinly veiled in “what’s-good-for-the-users” logic. The potential situation is that with a follower base of 50K only about 125 or so of those fans will be exposed to the post.  Had we all not experienced strong 20-30% exposures in the early days, we might not care. Still, it seemed to suggest…
  • 3 Lessons on Becoming More Data-driven in Digital Marketing

    John Bell
    15 Mar 2015 | 9:13 am
    One of the biggest changes for marketers over the next 10 years will be to become more and more data-driven. Think about what that actually means. If you are a direct marketer, that’s all about more precise performance measurement. If you are a researcher, it may mean more efficient ways to learn about your customer. For a C-suite executive, it is the promise that unleveraged customer data (i.e. “big data”) will be massaged into some useful form and then, ta-da, the miracle happens and all marketing, not just direct marketing, becomes instrumented and completely scientific.  …
  • 11 Ideas Driving the Modern CMO

    John Bell
    2 Feb 2015 | 4:30 am
    Being ‘modern’ sounds quaint. It’s one of those baffling descriptors used for architecture and even art that more often than not describes something created a long time ago. But the simple definition of modern means “of, relating to, or characteristic of the present or the immediate past” and “involving recent techniques, methods, or ideas.” It’s neither futuristic nor anchored in a naïve, Worlds Fair-image of the near future. The modern CMO is about using the tools of today, sometimes in new ways. This isn’t about Google Glass, neuromarketing or even the Internet of…
  • Four CES 2015 Trends with Marketing Relevance

    John Bell
    29 Dec 2014 | 7:44 am
    First things first. I have to actually get to CES 2015. Last year, record snowfall grounded me. Since it’s almost 50 degrees about a week in advance, I am pretty sure I’ll make it this year. If you are there, ping me via Twitter -  @jbell99 – and say hello. As a marketer, I am eager to get a glimpse of behavior-changing trends. While I am curious to see with my own eyes some of the most obvious trends – phablets, 4K TVs (what happened to 3D and curved?), and the increasingly connected car, there are a few things I will be on the lookout for beyond these big trends.   Four…
 
  • add this feed to my.Alltop

    Jason Fox

  • Many Happy Returns

    Jason Fox
    6 Apr 2015 | 3:05 pm
    What is the point of marketing in general and advertising in particular? This is not a rhetorical question. While the jaded among you might say it’s to employ the lower third of graduating MBA classes, the answer is neither so cynical nor complex. The point of all the PowerPoint decks, research, ill-advised focus groups, handwringing about engagement, and knee-jerk directives to make the logo bigger is to sell stuff. Usually a physical thing or service, and at other times a cause or idea. But we don’t spend all this energy and money to just give folks a warm fuzzy during “Judge Joe…
  • Reign of the Easter Goat

    Jason Fox
    4 Apr 2015 | 8:18 am
    Easter, as a holiday, is a bit confusing. The effect to Christmas’s cause, Easter sits as the defining moment of Christianity, representing the singular event without which our faith is futile, our morality meaningless and our affinity for alliteration even more annoying than usual. But as a celebratory holiday, we’ve never really known what to do with it. The traditional Easter traditions are, at best, scattershot and, at worst, bead-intensive. Why does the resurrection of our Lord and Savior spur ladies to buy new, one-time-use-only, suburban sombreros? Do hollow chocolate bunnies…
  • A Pox of Kardashians

    Jason Fox
    27 Mar 2015 | 8:18 am
    This winter, few things have been hotter, Biblically speaking, than the Exodus. Hotter than the Second Coming. Hotter than driving your life purposefully. Hotter than C.S. Lewis at the New Converts class. Hotter than naming your hipster-friendly side service “The Upper Room” in 2002. Hotter than the water I’ll be in with the editor if I don’t knock it off. This current enthusiasm for all things Exodus can be traced to the 1956 Technicolor explosion known as “The Ten Commandments,” proving that things really do take a while to migrate from the coasts to the middle of the country.
  • The Smoover Side of Fellowship

    Jason Fox
    2 Feb 2015 | 11:18 am
    Dating is hard. And by dating I mean the physical act of pitching and catching woo (don’t worry, it’s non-toxic) and not messaging kissy-faced emoji to thy weekly soul mate until you accidentally text your mom that she’s your “rib match.” It requires thought, planning, no small amount of cash or credit, and someone willing to voluntarily endure your “natural musk” (this applies to you, too, ladies) for an hour or six. And therein lies the most formidable challenge of today’s dating world – acquiring the datee. Now, in today’s “modern” world with its eHarmony.coms and…
  • The Obligatory Super Hole IX

    Jason Fox
    1 Feb 2015 | 8:55 pm
    Why am I here? Oh yes, to elucidate this year’s crop of Super Bowl broadcast advertisements for upwards of two dozen mildly enthused readers. I shall endeavor to deliver adequate amusement. The guidelines: I only review ads shown during the four quarters of the game, so no pre- or post-game spots. And no movie trailers, TV show promos, NFL ads (PSAs excepted) or local ads. Spots are arranged in alphabetical order according to brand. I may have missed a couple. You’ll live. As always, if you had a had in creating one of the ads that I ream, don’t forget who actually got a spot on the…
  • add this feed to my.Alltop

    Brains on Fire

  • How do you stay inspired everyday?

    Robbin Phillips
    20 Apr 2015 | 1:56 pm
    Another inspiring photo from my friend Libby Williams‘ collection of beautiful things.  A couple of months ago, I got asked a simple and amazing question during Q+A time at a speaking engagement. “How do you stay inspired every day?” I stopped for a moment and said, “ME PERSONALLY?” “YES”, she said. I shared how personal stories touch me and inspire me most, like the ones we wrote about in The Passion Conversation. I love knowing how the work we’re involved in touches lives on a deeply personal level. For some reason, I’ve been thinking about this woman’s…
  • Friday Fotos | Flying Planes Edition

    Amy Taylor
    10 Apr 2015 | 7:44 am
    Our new neighbors at Oobe are busily beautifying the Innovate Building inside and out. Cant wait to see the finished product! When an insight trip feels more like playtime… The post Friday Fotos | Flying Planes Edition appeared first on Brains on Fire.
  • Why Brands Should Focus on Creating Experiences, Not Selling Stuff

    Amy Taylor
    9 Apr 2015 | 1:50 pm
    I read an interesting article on Fast Company yesterday. Long story short, researchers have found that experiences — not things — bring us the most happiness in the long run. It’s counterintuitive that something like a physical object that you can keep for a long time doesn’t keep you as happy as long as a once-and-done experience does. Ironically, the fact that a material thing is ever present works against it, making it easier to adapt to. It fades into the background and becomes part of the new normal. But while the happiness from material purchases diminishes over…
  • It’s not where you take things from, it’s where you take them to

    Amy Taylor
    2 Apr 2015 | 10:52 am
    I recently read a quote from film director Jim Jarmusch that challenged me: “Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery…
  • Design is a secret language.

    Robbin Phillips
    1 Apr 2015 | 7:00 am
    I love this slide Greg Ramsey quickly did for one of my presentations. I love being able to feel the person behind design. This week I presented at a conference in Vermont and I got asked the most wonderful and unexpected question during Q+A time. “You have the most beautiful slides. Do you believe design plays a role in sparking Word of Mouth?” Yes. Yes. AND Yes. First of all, my beautiful slides are thanks to Ramsey. I can’t take credit for them. I believe that design is like a secret language of the soul. It stirs us. It moves us on a level that often lives just under the surface.
  • add this feed to my.Alltop

    Content Marketing Institute

  • 68 SEO Content Tools, Trends, and Tips for B2B and B2C Brands

    Mike Murray
    26 Apr 2015 | 3:00 am
    Time-strapped, budget-conscious B2B and B2C marketers can’t afford to make unwise choices with SEO and content marketing. You won’t find a do-everything-for-me software product, but you can make excellent progress by continually asking these questions: Am I confident that my team and I understand SEO? Do we have the time to shape SEO strategies and put them into motion with content marketing? Are we using the right third-party SEO tools and resources to support our efforts? How do our business objectives relate to SEO and content marketing? How can I best measure our ROI? It’s tough to…
  • This Week in Content Marketing: Media Serves Two Content Masters, Brands Serve Just One

    Joe Pulizzi
    25 Apr 2015 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this 75th episode of PNR’s This Old Marketing, Robert and I celebrate “mobilegeddon” by explaining how Google’s new search algorithm favors brands and publishers that are committed to serving as “go-to” sources of content. We also ponder how content marketing will evolve in 2015, and identify an important advantage brands have over publishers. We question the American Society of Magazine Editors’ decision to back off of its hard-line stance toward native advertising and…
  • Use Data to Help Your Engagement Conundrum

    Andrew Davies
    24 Apr 2015 | 3:00 am
    Too many marketers look at content engagement as an art form. They fail to validate their content strategy and content topics against their customers’ needs and wants. LinkedIn’s Jason Miller recently echoed this thought: “What keeps me up at night is wondering if we are too ahead of our market in our content strategy.” Content marketing is often conceptualized as the overlap between what the audience is interested in and what the company wants to say. Yet more often than not, marketers measure and value the company  side of this Venn diagram to a much greater extent than the…
  • Facebook Ad Guy Goes From Fantasy Sports To Create Niche Marketing Company

    Pamela Muldoon
    23 Apr 2015 | 9:00 am
    When it comes to Facebook ads, Jon Loomer has developed a strong brand in this marketing niche. But marketing wasn’t something that came naturally to Jon. In this episode of The Pivot, host Todd Wheatland talks with Jon about his journey from the Midwest where he started in telemarketing sales to his current life in Denver where he runs Jon Loomer Digital. Learn how Jon’s passion for fantasy sports brought him into the world of marketing and why his choice to go tight with his niche has grown his business and his brand. Listen to Todd’s full interview with Jon here: (Social Media…
  • 5 More Tips on How to Choose a Content Marketing Agency

    Craig Hodges
    23 Apr 2015 | 3:00 am
    About this time last year, I wrote about how to choose a content marketing agency. Revisiting the topic this time, a few things have changed. The seven points are still relevant, but the agency landscape has evolved greatly in the last 12 months. Spending in the sector has accelerated significantly as the skill set of content marketing seeps into mainstream marketing budgets. We’ve seen budgets transferred from search, PR, digital, and traditional publishers into our coffers, and now we are seeing agencies from those segments race to respond and reform to get their share of the lucrative…
 
  • add this feed to my.Alltop

    Adrants

  • The Mythical Affiliate Manager: Why An Agency Is A Better Fit For An Online Merchant

    22 Apr 2015 | 12:23 pm
    When a brand decides it wants to properly attack its marketing, it seeks out experts to help them do so. Sure, they may have a marketing manager in-house to oversee the marketing process but when they need heavy lifting in the form of an integrated advertising strategy that plays out across multiple media in multiple markets, they turn to an advertising agency. It's no different when a brand decides to enter the affiliate marketing channel. Many merchants entering the affiliate channel believe a workable solution is to delegate all affiliate marketing responsibilities to an in-house affiliate…
  • add this feed to my.Alltop

    Firepole Marketing Blog

  • Marketing Tactics and Strategies Aren’t as Important as You Thought. Here’s Why.

    Guest Author
    24 Apr 2015 | 4:00 am
    We’re repeatedly sold on the idea that we have to just use the right marketing tactics to get great results. How many “right” and “guaranteed” tactics have you tried? Whether it’s blogging, a certain type of advertising, or social media, it’s rarely the answer we were looking for. Complete strategies are a step in the right direction. But even those often based on someone having found some magical tactic that’s the key to business results. Marketing tactics and strategies provide an often tempting expectation of results. When we find a new…
  • Top 10 Online Marketing Blogs that Led Me From Rags to Riches

    Guest Author
    23 Apr 2015 | 4:00 am
    Growing up, no one would have believed me if I told them that I would graduate from Georgia Tech and go on to manage $11 million in revenue as an associate product manager for my first job. In fact, the odds were always against me being born in the USA to a working-class immigrant family. After my father’s family business burned down, my grandfather decided to bring the family to the US from Korea. Although it was not his dream job, my father was fortunate to find a employment in the upholstery business. With each piece of furniture he mended, I knew my father did it to provide food…
  • CEI 113: Advertising on Facebook with Keith Krance

    Audra Casino
    21 Apr 2015 | 4:00 am
    Advertising on Facebook doesn’t require ninja skills to be profitable. Instead, it needs a personal touch, and plenty of touch points. Danny’s guest today is Keith Krance, co-author of The Ultimate Guide to Facebook Advertising. Keith talks with Danny about how to approach people on Facebook, website custom audiences and organic traffic, and building goodwill. He also gives his thoughts on whether or not a busy business owner has the time to manage a Facebook ad campaign. So let’s get started! All you have to do is click the play button below. Podcast runtime: 25 min 17…
  • Broke to 6 Figures: How Enjoying the Journey Gets You to the Destination Faster

    Guest Author
    20 Apr 2015 | 4:00 am
    We all know entrepreneurship has its ups and downs, and that’s putting it mildly. No doubt, you have days where you imagine ripping your laptop from its power source and throwing it through the window of your beautifully appointed downtown office the cheap café down the street. (However, if you actually did that, I’m not sure if this blog post will help you!) And there are the months when you barely break even and start wondering if this whole entrepreneurship thing isn’t for you. But I’m willing to bet you’ve also had days where you can hardly contain your excitement about…
  • Firepole Funnies #19: International Meetings Standard Time

    Christina Gunn
    17 Apr 2015 | 4:00 am
    Enjoying the Firepole Funnies? If you liked what you read here, please let Christina (and the rest of the Firepole team) know in the comments below. Feel free to suggest future comic strip ideas – we can’t guarantee we’ll use your idea, but we’re always open to suggestions! And if you think we deserve it, please share this on your Facebook, Twitter, Google+, Pinterest, LinkedIn, or other social media account!
  • add this feed to my.Alltop

    Churbuck.com

  • 20 Apr 2015 | 7:41 pm

    David Churbuck
    20 Apr 2015 | 7:41 pm
    http://i.4cdn.org/b/1429583441204.webm
  • Squirrels Eating Pizza

    David Churbuck
    19 Mar 2015 | 7:56 am
  • Adventures in Robotics

    David Churbuck
    12 Feb 2015 | 9:30 am
    I can’t embed this in the post for some reason, but for some reason this video fascinates me. Why the spinning Popeye Arms? Hunts
  • Another day, another annoyance

    David Churbuck
    12 Feb 2015 | 5:35 am
    So two new types of spam to hate. First are the LinkedIn abusers who send the guilt inducing emails asking me to buy their super-duper marketing automation systems; and then a week later act all butt-hurt and demand a yes or no answer. Those dickheads get to meet the Man in the Chair. LinkedIn has turned into a shallow money trench of desperate lead generators and sleeve-tuggers. As a so-called “thought leadership” platform it is where good ideas go to die on the altar of buzzword bingo. Once a resume network, it’s now a bazooka of spam. At least About.me leaves me alone.
  • Inn Keeper’s Disease

    David Churbuck
    11 Feb 2015 | 11:35 am
    The blizzard's moving in Looks like you're wrong again When cabin fever hits It sends us into fits Of innkeeper's disease And screaming in the trees The blizzard never ends The blizzard buries them Blizzards, Buzzards, Bastards -- Scissorfight I haven’t been outside for more than five minutes at a time over the last three weeks of this wretched winter. My skin feels like I’ve been belt-sanded while I sleep. Vitamin D levels are at all-time lows. The cars have slush udders and are rusting out before my eyes. The driveway is where hips go to break. Yesterday I staggered to the…
 
  • add this feed to my.Alltop

    Ries' Pieces

  • HP splits into a circle and a rectangle? Oh my.

    Laura
    23 Apr 2015 | 7:10 am
        Hewlett-Packard is breaking up. It plans to split into two companies, separating its computer and printer businesses from its faster-growing corporate hardware and services operations.     The computer and printer businesses would be known as “HP Inc.” and the corporate hardware and services businesses as “Hewlett Packard Enterprise.”     Are more-focused companies a good idea? You bet. Each will have more independence and flexibility to prosper in the fast-paced technology world we live in.     Are more-focused brands a good idea? You bet. A focused brand has an…
  • Political Branding - 2016 Preview

    Laura
    15 Apr 2015 | 11:52 am
    Running for President of the United States means building a brand that at least 51% of the country is willing to buy on Election Day. Not an easy task in a country as large and diverse as America. Too narrow a focus and you won’t get a majority vote. A narrow focus builds a brand, but a wide base wins the election. The task is huge. Even the iPhone doesn’t have a 51% share of the smartphone market in the U.S. The key to winning an election is to find a key issue narrow enough to stand for something but broad enough to be appeal to several constituencies. George H. Bush – “No new…
  • Hashtag Branding - How to not get burned

    Laura
    19 Mar 2015 | 11:53 am
    Starbucks, like most companies these days, is obsessed with buzz. Not the kind you get from a double-espresso but the kind you find online with tweets, hashtags and likes. It used to be that the major media outlets controlled the conversation. Today, consumers via social media have the power to start, join or change the conversation. The media covers the buzz instead of creating it. As a result, companies are trying harder than ever to encourage consumers to start conversations online with hashtag campaigns. The hope is for a viral success that will reflect positively on the brand. That is…
  • Super Bowl 2015

    Laura
    2 Feb 2015 | 1:04 pm
    There was a lot of action on the field during this year’s Super Bowl including a spectacular ending. There wasn't as much action in the ads since most of them took a thoughtful, serious, sentimental approach this year. We saw fewer special effects, sexy girls and kicks to the crotch. And the few that took that route fell flat. What did score big is what always scores big. Ads from brands that own strong positions in the mind, that dominate categories and that hammer us with a familiar theme and visual in a new and entertaining way. Consistency Works Budweiser “Lost Dog.” The more you…
  • High Hopes for Marley

    Laura
    19 Nov 2014 | 10:44 am
    The Weed Wars are coming. As the legalization of marijuana continues to move forward, we will see hundreds of homegrown brands turn into a handful of big brands and eventually a couple of dominant brands. It happened with cars; it happened with beer; it happened with computers; it happened with energy drinks. It will happen with marijuana. Being first in the mind with the right name goes a long way in dominating a category. In personal computers, Apple was a much better name that TRS-80 or Commodore Pet. In beer, Yuengling was first but never got into mind outside of its home town because the…
  • add this feed to my.Alltop

    Ryan Stephens Marketing

  • How Career Builders Choose the Right Path

    Ryan Stephens
    26 Apr 2015 | 8:40 am
    In November of 2012 I decided to join professional network/entrepreneurial brain trust. The rationale was simple, successful people don’t succeed on their own. There are two parts to the program: Monthly interviews with a wide array of brilliant people, masters and advisors that have helped countless people with productivity, health, psychology, and more Membership to an exclusive community of ambitious professionals to hold you accountable, encourage you, and help you live a Rich Life   I read as much (or more) than anyone I know, but reading is a time consuming endeavor. This brain…
  • The Art of the Pitch: Persuasion and Presentation Skills That Win Business

    Ryan Stephens
    9 Mar 2015 | 8:29 am
    “We sell ideas in presentations – whether those presentations take place in a boardroom or a coworker’s cubicle – which means that presentations form the very building blocks of our careers.” — Sally Hogshead What good is a great book if nobody reads it and spreads the ideas within? What good is your product if I don’t know how it will improve my life? Here’s a universal truth: You can have the best idea, the most innovative product, or the most beautiful work, but it’s rarely going to sell itself. Peter Coughter has coached executives from Crispin…
  • 9 of My Favorite Reads from February 2015

    Ryan Stephens
    28 Feb 2015 | 9:42 am
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts I encountered during the month of February 2015. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how you apply the…
  • 4 Timeless Business Lessons from Obvious Adams

    Ryan Stephens
    1 Feb 2015 | 7:44 am
    “Obvious Adams: The Story of a Successful Businessman” was first published as a short story in the Saturday Evening Post in April, 1916. (Free PDF here). It’s been reprinted in book and Kindle format a couple of times, perhaps most notably by Forgotten Books in 2012. At only 70 pages I breezed through this little book and if you work in business, especially marketing, I highly recommend it for you as well. Too often we make things much harder than necessary. We try to get “too cute” when in reality we just need to identify what’s essential, articulate…
  • 10 of My Favorite Reads from January 2015

    Ryan Stephens
    31 Jan 2015 | 12:04 pm
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts I encountered during the month of January 2015. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how you apply the…
  • add this feed to my.Alltop

    brandflakesforbreakfast

  • creativity at your fingertips

    Maureen Jones
    24 Apr 2015 | 5:16 am
    Creative inspiration can come from anywhere. Flipping through design books, taking a zen moment or even, well, looking at your fingers. These finger tattoos (some admittedly cheesebally, but others super unique) are pretty cool and imaginative. Art is pain, right? Get inspired. Take a look.
  • is it fit or false?

    Maureen Jones
    24 Apr 2015 | 5:14 am
  • jeans so fly, they will move you

    Maureen Jones
    24 Apr 2015 | 5:10 am
    First of all, this is brilliant. Second of all, this is hilarious. Third of all…ok, I can’t balance this with a third pithy statement but the fact is that the new Taiwanese “sports-friendly” ‘Cool Knitted Denim’ line has built awareness of the product in a truly unique fashion (yes, pun intended). The brand bravely lured consumers into a faux dressing room and immediately after the consumers zipped up, the floor (read: the treadmill) started to move – challenging the unsuspecting shoppers to a legit road test! The reactions are amusing – but why isn’t anyone crying about the…
  • buy khaleesi's dragon eggs in belfast market

    Cory
    23 Apr 2015 | 5:23 am
    Game of Thrones is filmed in Norther Ireland and they want you know come visit! Tourism Ireland is taking advantage of the hugely popular series by placing elements of the show all over the countryside for you to fulfill your GoT immersion fantasy. Book your trip now because it probably won't last too long.
  • my idol is pole dancing

    Cory
    23 Apr 2015 | 5:17 am
    Has your Twitter feed been invaded with pole dancing politicians? 'My Idol' is taking over the social internets with the most odd and uncomfortable computer generated characters ever made. Give it 24 hours and every social savvy brand (and non-savvy) will jump on the bandwagon.
 
  • add this feed to my.Alltop

    Home - SearchEngineWatch

  • Google Profits Rise Driven By Increasing Ad Revenues

    Dan Worth
    24 Apr 2015 | 10:20 am
    Google reported a 4 percent increase in profits for Q1, driven by a steady growth in ad revenues. The company was hurt by the recent strength of the U.S. dollar, however.
  • Facebook "Hello" Brings Local Search to Calls

    Emily Alford
    24 Apr 2015 | 9:18 am
    Facebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not they are saved as contacts.
  • Bing Follows Google's Lead and Launches Shopping Campaigns

    Mike O'Brien
    24 Apr 2015 | 8:08 am
    Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking capabilities.
  • Are You Guilty of Committing These Mobile-Friendly Mistakes?

    Matt Morgan
    24 Apr 2015 | 6:30 am
    With Google rolling out its latest algorithm change earlier this week, many business owners may be scrambling to make necessary adjustments after seeing themselves take a plunge in mobile search results.
  • Brand vs. Non-Brand: Measurement Is Key

    Jennifer Johnstone
    24 Apr 2015 | 4:30 am
    As search professionals, we all know that measuring our campaigns is the first key to developing a strong and competitive presence in search. However, there should be a difference in how you measure top line performance for your brand vs. your non-brand search efforts.
  • add this feed to my.Alltop

    Being Peter Kim

  • The cost of Being Peter Kim

    Peter Kim
    18 Apr 2015 | 7:00 am
    What I pay to publish this blog. The post The cost of Being Peter Kim appeared first on Being: Peter Kim.
  • Why bigger is better for brands at SXSW

    Peter Kim
    30 Mar 2015 | 5:00 pm
    South by Southwest (SXSW) Interactive 2015 is over and by all accounts it was bigger than ever before. This was my seventh consecutive year attending and speaking and I’ve witnessed this evolution firsthand. More so than in any prior year, my week in Austin left me with the impression that SXSW matters more than ever for … Continue reading Why bigger is better for brands at SXSW → The post Why bigger is better for brands at SXSW appeared first on Being: Peter Kim.
  • What to watch with the Apple Watch

    Peter Kim
    11 Mar 2015 | 8:24 am
    I was at Mobile World Congress last week in Barcelona. This week, Apple finally announced details on their much anticipated first-generation smartwatch. Wearables, but why? The Apple Watch faces the same critical challenge that all smartwatches already struggle with today: a strong use case. In other words, is it really better to do this on … Continue reading What to watch with the Apple Watch → The post What to watch with the Apple Watch appeared first on Being: Peter Kim.
  • O2O is an opportunity to outperform

    Peter Kim
    3 Feb 2015 | 6:23 am
    O2O has been receiving increased attention along with the rise of e-commerce. But many tactics are merely incremental variations on old offline concepts. Making O2O work with a modern approach requires understanding three key concepts. The post O2O is an opportunity to outperform appeared first on Being: Peter Kim.
  • What I saw at CES

    Peter Kim
    11 Jan 2015 | 6:11 am
    Ten observations from CES 2015 The post What I saw at CES appeared first on Being: Peter Kim.
  • add this feed to my.Alltop

    TrishaLyn.com

  • Wordless Wednesday: Random Travels

    Trisha Lyn Fawver
    15 Apr 2015 | 10:00 am
    Random Travels   San Francisco, CA Austin, TX Miami, FL Boston, MA Wordless Wednesday: Random Travels appeared first on TrishaLyn.com.
  • goPURE 100% Pure Peppermint Oil Review

    Trisha Lyn Fawver
    14 Apr 2015 | 9:45 am
    Recently I was given the opportunity by Advovia Mineral Skin Care via Tomoson to review goPURE 100% Pure Peppermint Oil.  I am not too into holistic medicine or essentials oils as some people I know, but I am a big fan of general aromatherapy. I’m definitely impressed with the goPURE brand and I’m already a believer in peppermint EVERYTHING. Product Specs goPURE 100% Pure Peppermint Oil is cold-pressed and comes in a 4 oz bottle – much larger than most.  It comes with a glass pipette cap that can be used in place of the flat cap it comes packaged in.  This large bottle…
  • Cassani Fogless Shower Mirror Review

    Trisha Lyn Fawver
    11 Apr 2015 | 9:45 am
    Recently I was given the opportunity by Cassani Company via Tomoson to review the Cassani Fogless Shower Mirror. It’s been a couple of weeks of the 3 of us taking showers and it’s holding up like a champ.  It’s effective and does it’s job while being flawless, fogless, and stylish! Product Specs The Cassani Fogless Shower Mirror is oval, measuring approximately 5″ x 7″, and includes a stainless steel hook for installation and a dual-pronged razor hook.  It is shatter-proof and uses anti-fog nanotechnology to stay clear in a hot & steamy shower.  It…
  • Wordless Wednesday: Easter Memories

    Trisha Lyn Fawver
    8 Apr 2015 | 10:00 am
    Easter Memories Wordless Wednesday: Easter Memories appeared first on TrishaLyn.com.
  • Julep Polish Giveaway #2: Candace!

    Trisha Lyn Fawver
    7 Apr 2015 | 9:00 am
    It went over SO WELL last year that I’m hosting another Julep Polish Giveaway!  Like last year, I went for a Mystery Box with my Julep Maven subscription and ended up with a duplicate color.  So, no use in hanging on to it… it can be YOURS if you play your cards right! This year’s duplicate polish contestant is Julep Candace!  Candace is a golden chocolate microglitter It Girl.  She allows 30% more oxygen to penetrate the nail bed with her oxygen technology.  Candace loves long walks on the beach and someday hopes to contribute to achieving world peace.  Wait, what? I…
 
  • add this feed to my.Alltop

    AdWeek: AdFreak

  • Dora the Explorer Is a Dream-Crushing Buzzkill in Geico's Excellent New Ad

    26 Apr 2015 | 8:23 am
    Geico's "It's What You Do" campaign, while mildly amusing, hasn't produced any true gems—until now. While it would be nice not to spoil the ending of the Antarctic ad below, Geico kinda gives away the punchline by titling the video "South Pole, Dora the Explorer." Still, it's enjoyable as hell.  Check out the spot below, along ith a few other recent installments from the campaign.
  • A Man Discovers He's a Bot in This Amusing Warning About Click Fraud

    24 Apr 2015 | 2:08 pm
    Click fraud is a big problem, but it's also an exceedingly boring topic. So, how do you liven it up to warn marketers about it? The Cabletelevision Advertising Bureau has tried a bit of comedy in the hopes that it will get more attention than a white paper. Check out the video below—a fake newscast about a man who finds out he's a bot. And yes, the phone number at the end is real. Give it a try: 1-844-AM-I-A-BOT We spoke to Danielle Delauro, svp of strategic sales insights at CAB, about the video. AdFreak: Fun concept. Where did you get the idea? Danielle Delauro: We present a…
  • Here's the Most Fascinating Slide From BuzzFeed's 2008 Pitch to Investors

    24 Apr 2015 | 9:41 am
    Back in 2008, BuzzFeed was a two-person editorial operation with 750,000 monthly visitors, but it already knew exactly where it was headed. It was, at the time, just a sliver of what the media empire would become (it now boasts more than 200 million uniques and almost a billion video views a month). Still, site founder Jonah Peretti was confident in his business model and wanted to sell investors on his vision. Looking back through the presentation (resurrected this week via a tweet from former New York Times digital exec Martin Nisenholtz and picked up by Quartz), you won't find too…
  • YouTube Star Hannah Witton Gives Candid Advice About Sex in Durex Campaign

    24 Apr 2015 | 8:58 am
    As brands continue to use popular YouTubers for ad campaign, Durex has found the perfect endorser with Hannah Witton—a vlogger whose non-branded content already includes plenty of talk about sex and relationships. Durex used the hashtag #DurexHannah to solicit questions from fans, which Witton—a 23-year-old British YouTuber with 120,000 followers—answers in the video below. Witton, who already counts a sex education series among her regular pursuits, had full editorial control, Durex says, choosing the products she wanted to feature in the video and doing the filming for the…
  • Hallmark's Mother's Day Ads Are Shockingly Edgy. Just Kidding, They're Really, Really Sappy

    24 Apr 2015 | 8:03 am
    Adland's trend toward weepy gratitude continues, just in time for Mother's Day, as Hallmark rolls out a series of videos from Leo Burnett in which people express love and appreciation for their moms. The ads are part of the brand's "Put Your Heart to Paper" campaign. Hallmark encourages its subjects—who are unaware their moms are watching in another room and will soon join them on camera—to express their deeper feelings beyond predictable phrases like "Thank you" and "I love you." This elicits some heartfelt, even impassioned responses.
  • add this feed to my.Alltop

    Strategic Public Relations

  • How Social Media Fuels Content Marketing -- INFOGRAPHIC

    Kevin Dugan
    31 Mar 2015 | 8:58 am
    AdAge's article, "Four Areas Agencies Need to Embrace to Stay Relevant" caught my attention. It notes external collaboration is an area agencies need more of to keep up in our industry. Internal collaboration is equally important--and almost as rare. Industry discussions around social media, public relations and content marketing provide one example. These discussions seem more focused on one discipline claiming ownership of the others than on how they can make something  better by working together. Stop, Collaborate (& Listen)Content marketing is certainly the beneficiary of other…
  • Can Your Content Capture the Consumers' 8-Second Attention Span?

    Kevin Dugan
    9 Mar 2015 | 6:54 am
    Did you know the average consumer attention span is only eight seconds? It's no surprise in today's world. But it's alarming when you consider the average goldfish attention span is nine seconds.It's one of the reasons I was compelled to write a guest post for the Spin Sucks blog.Four Tips to Help You Create Content in a tl;dr World details how to get your message through this shrinking window of opportunity.Click here to read more.
  • Do You Follow the 6 Content Curation Principles?

    Kevin Dugan
    2 Feb 2015 | 5:02 am
    Content curation is sometimes described as a "short cut" to creating content. Well, if you're doing it right, this assumption is incorrect. It can certainly be less resource-intensive over time -- by integrating tools like PublishThis into your CMS for example. But if you think it's as simple as copying and pasting a few random links, you're mistaken. Here are six content curation principles to consider for your editorial process. Content curation is becoming a more important part of a brand's editorial mix, for several reasons.  Click here to visit Media Is Power for more on this topic,…
  • 3 Lessons Brands Can Learn From Facebook Manipulating Consumers

    Kevin Dugan
    30 Jun 2014 | 8:51 am
    Facebook  research has found that the emotions of others on your news feed can affect your mood. The social network did not inform users their news feeds were being manipulated as part of this study. And users are expressing outrage over the study's ethics. Should Facebook have done things differently? Are the outraged consumers justified in their ire? To borrow a famous, and vague, Facebook relationship status: "it's complicated." But this news does hold lessons for brands. Click here to visit Media Is Power for more of this article.
  • 5 Content Marketing Tips the TV Series Finale Teaches Us

    Kevin Dugan
    2 Apr 2014 | 11:37 am
    How I Met Your Mother #HIMYM ended a nine-season run with its series finale earlier this week. And of course, like most series finales, it received mixed reviews. The critics in this instance are my content marketing colleagues. In fact #HIMYM inspired a broader discussion from which we pulled five lessons content marketers can take from the TV series finale. Click here to visit Media Is Power for more of this article.
 
  • add this feed to my.Alltop

    Rescue Marketing

  • Winning against the chain store

    Mark Riffey
    20 Apr 2015 | 3:23 am
    Yesterday, I sat down in a store that’s part of a Montana-based coffee shop chain. I wanted a quick cup and I had about an hour to write before a young man’s Eagle Board that was down the street, so this location was a perfect fit. I drove past Starbucks to reach this place. I try to visit locally owned places whenever possible, and like many, I’m a creature of habit. This place has spent a lot of time as my writing venue over the years. The visit reminded me of some reasons why the chain store wins your neighborhood. Habitual habitat I admit that when it comes to coffee,…
  • The hardest part of helping businesses

    Mark Riffey
    13 Apr 2015 | 3:23 am
    There are a lot of rewards that come with helping businesses improve beyond what they expected, or even simply going a step or two beyond an artificial boundary the business owner thought was in front of them. It’s really a fun thing to watch someone latch on to a piece of advice and make 10 or 100 times what they invested in it. That isn’t the whole story though. In addition to those to take advice and use it, there are some who ask for advice, pay for it, receive it and for whatever reason, never use it. Perhaps they decide that it isn’t for them or they decide not to do…
  • The sales that hide from you

    Mark Riffey
    6 Apr 2015 | 6:11 am
    How do you know when a lead is no longer interested in buying? How do you know when they are ready to buy? What signals do you detect that signal a buy is imminent or that the prospect has at least decided but isn’t ready to order? Certainly we know when they’re ready if they provide a purchase order number, or request an invoice, but there should be additional signals as well. You and your sales staff can probably identify these, but are they collected and acted upon systematically? As with service follow ups we’ve discussed in the last couple of weeks, we often fail to…
  • How to build a follow up system

    Mark Riffey
    30 Mar 2015 | 3:13 am
    Last time, we discussed why it’s important to consistently follow up with your clients. Consistency requires a system to manage the process, track the follow ups and remind you when they need to be done. Without a system, daily challenges can take over your day. Result: follow ups are forgotten. After I posted, @BeckyMcCray suggested that I show how to build a follow up system, so let’s do that. Identify your touch points When you build a house, you determine a list of requirements before starting construction. You need to know how many bedrooms and bathrooms you want and…
  • Everyone can sell – and they should

    Mark Riffey
    23 Mar 2015 | 3:07 am
    This past weekend, the Mrs and I went out looking for a gym. It turned into a lesson in sales and sales prevention. We had three options: A family-oriented place near our grandkids’ house, a place within walking distance and a place within a few minutes drive, even during our very brief rush hour (which is more like rush-a-few-minutes). Family friendly We were greeted at the door, offered a tour to show us the facility and explain how things work, particularly for members who want to involve young kids. When the tour was done, our guide returned us to the front desk crew who greeted us.
  • add this feed to my.Alltop

    Adverblog

  • Using DNA Testing to Put a Face to Litterbugs

    Mark
    22 Apr 2015 | 10:43 pm
    Ogilvy & Mather Hong Kong has launched a city-wide campaign for the Hong Kong CleanUp Initiative. The campaign, entitled ‘The Face of Litter’, has launched in conjunction with Global Earth Day, and it’s awesome. With a staggering sixteen thousand tons of waste dumped in Hong Kong every day, the campaign aims to raise awareness of the extent of littering across the city, pinpoint those responsible and encourage people to change their behaviour. Turning to science for answers, Ogilvy has targeted key locations in Hong Kong to collect, analyse and create DNA-based composites of…
  • Happy Nike Air Max day

    Bridget
    26 Mar 2015 | 11:33 pm
    It’s the last few hours of Nike Air Max day (March 26).  Sneaker heads around the world are celebrating the iconic sneaker from 1987.  Here is a very cool project from Grey London ECD Dominic Goldman who has made a sculpture of the shoe using a mix of 3D printing and special dyed concrete.  I’m not a sneaker head but I would like to have a pair of these.   You can read about the history of Air Max on Nike and Highsnobiety tells us 10 things we didn’t know about the Nike Air Max
  • Pepper Hacker kills your Wifi

    Tim
    26 Mar 2015 | 9:53 pm
    Frustrated mums will rejoice at the prospect of pausing mobile phones, apps, wifi and TV screens, all in one go. Watch what happens when a pepper jack becomes the magic wand for reclaiming family meal times. Agencies: Clemenger BBDO / Pollen Client: Dolmio
  • Hermès aerial ballet

    Bridget
    22 Feb 2015 | 8:46 pm
    This is beautiful. The Hermes spring/summer campaign takes off with a delightful short film called “La Flânerie” (“Wandering”) which takes us on a poetic walk through the cobblestoned streets of Paris. On this beautiful Spring morning, Hermès’ new collection enjoys a moment of freedom in the form of a fluid and aerial ballet, danced by the beautiful objects in the collection. The film celebrates the magic moments hidden in every fold and crease of everyday life, a concept inspired by the playful and offbeat world of Jacques Tati. Incidentally, the film even borrows a movement…
  • #FiftyShades of advertising

    Bridget
    11 Feb 2015 | 3:12 pm
    With the release of Fifty Shades of Grey I thought it would be interesting to take a look at the brands piggy backing the film launch and the conversations around it.  Let #FiftyShades of advertising begin…Lego (although not official) was one of the first brands to generate some buzz. Durex has come to the party with a film declaring that reality is better than fiction. And Marmite is ready to let people have more fun with Marmite Body Paint.   Because why should toast have all the fun? #SpreadableAndEdible pic.twitter.com/P0LPcmClcJ — Marmite (@marmite) February 10, 2015 In the…
  • add this feed to my.Alltop

    All You Need Is A Good Idea!

  • Move over Shakespeare. Make room for Ant-man!

    Jay H. Heyman
    23 Apr 2015 | 8:37 am
    Yes, today is Shakespeare’s anniversary. And I wonder if he was anticipating Marvel’s Ant-man, when he said, “Some are born great, some achieve greatness, and some have greatness thrust upon them.” Ant-man is a Marvel comic hero, with the ability to decrease in size while increasing in strength. And whether you are a superhero fan or not, this certainly seems bizarre enough, as you can see from the trailer for the movie below. For the purposes of my blog, it is not the strange concept I am concerned with. Heck, we’ve had blockbusters lately featuring talking raccoons and talking…
  • 10 Top Marketing Trends

    Jay H. Heyman
    20 Apr 2015 | 7:39 am
    (Photo credit: Wikipedia) Forbes recently had an interesting article, written by Daniel Newman, titled “10 Top Trends Driving the Future of Marketing.” Read them all here.The trend that jumped out at me was number 8, suggesting that brands will behave more like product companies and less like service companies. “While service companies aim to create a happy customer and look forward to a contract renewal, product companies thrive on innovation.”I always thought that all types of companies needed innovation to keep them at the forefront and build their brand, but never at the expense…
  • Don’t just say it again, in reverse

    Jay H. Heyman
    16 Apr 2015 | 7:14 am
    Have you noticed all the posters, t-shirts, Tweets that seek to profess their profundity simply by basically reversing or slightly changing the first sentence? Thoughts like “Music makes a day beautiful. Beautiful days make their own music.” “Do not wait to strike till the iron is hot. But make the iron hot by striking. “Don’t just kill time. Because time is killing you.” “When you doubt your power, you give power to your doubt.” But then there are the good sayings, mottos, quotes that actually have weight and insight. (You can find many of them here) Like: “Work so hard…
  • Start with one true thing

    Jay H. Heyman
    13 Apr 2015 | 7:52 am
    Ernest Hemingway That’s a famous quote from Hemingway. But I’m sure he won’t mind if I put it into a marketing/creative context, in a good, honest blog, with words simple and vigorous. And there are two lessons to be learned here. Which is not bad for one quote with five words. First, the thought of one true thing. So many times we are tempted to cram as many facts, useful or otherwise, into every communication. Basically, we are hoping that because there is so much in there, something—anything—might capture someone’s attention. Sadly, that is never going to happen. Listing every…
  • There’s lots not to love

    Jay H. Heyman
    9 Apr 2015 | 7:19 am
    Having lived in New York all my life, I find that we do tend to have an off-center outlook towards, well, everything. But I would never assume that because something is a favorite in New York is reason enough to believe it would be a hit somewhere else. And realistically, often just because something is indeed a favorite in the Big Apple, it is automatically diminished in the eyes—and taste buds—of the rest of the country. (That works both ways too; grits, though a favorite of mine, come to mind as a food that has never been embraced in the east.) Which is a rather long way to get to the…
 
  • add this feed to my.Alltop

    Seth Godin's Blog on marketing, tribes and respect

  • To overcome an irrational fear...

    Seth Godin
    26 Apr 2015 | 2:30 am
    replace it with a habit. If you're afraid to write, write a little, every day. Start with an anonymous blog, start with a sentence. Every day, drip, drip, drip, a habit. If you're afraid to speak up, speak up a little, every day. Not to the board of directors, but to someone. A little bit, every day. Habits are more powerful than fears.         
  • Terroir

    Seth Godin
    25 Apr 2015 | 1:52 am
    You can taste it. Heinz ketchup has no terroir. It always tastes like everywhere and nowhere and the same. A Dijon mustard from a small producer in France, though, you can taste where it came from. Foodies seek out this distinction in handcrafted chocolate or wine or just about anything where the land and environment are thought to matter. But we can extend the idea to you, to your work, to the thing you're building. Visit the City Bakery in New York. Every square inch contains the DNA of the whole place. The planking of the floor. The sound as you sit on the balcony. The parade of…
  • Reckless abandon (is neither)

    Seth Godin
    24 Apr 2015 | 2:04 am
    It's not reckless, because when we leap, when we dive in, when we begin, only begin, we bring our true nature to the project, we make it personal and urgent. And it's not abandon, not in the sense that we've abandoned our senses or our responsibility. In fact, abandoning the fear of fear that is holding us back is the single best way not to abandon the work, the pure execution of the work. Later, there's time to backpedal and water down. But right now, reckless please.        
  • Thanks

    Seth Godin
    23 Apr 2015 | 7:27 am
    In just two days, my new course for freelancers is the fastest-growing one of its kind in Udemy's history. I'm thrilled to see that so many of my readers are eager to dig in and make a difference. The course has already transformed the work of thousands of people. The half-price discount expires soon, and this will be my last post about it. I hope it resonates with you, and thanks again for leaping.        
  • People are real, but the crowd disappoints

    Seth Godin
    23 Apr 2015 | 2:00 am
    Every crowd, sooner or later, will let you down. The crowd contains a shoplifter, or a heckler, or an anonymous boor who leaves a snarky comment. The crowd loses interest, the crowd denigrates the work, the crowd isn't serious. Worst of all, sometimes the crowd turns into a mob, out of control and bloodthirsty. But people, people are real. People will look you in the eye. People will keep their promises. People can grow, can change, can be generous. When in doubt, ignore the crowd (and forgive them). When possible, look for people instead. Scale is overrated, again and again.
  • add this feed to my.Alltop

    Ogilvy Blog Aggregator

  • Imitation & Innovation in China

    26 Apr 2015 | 11:02 am
    It is said that imitation is the sincerest form of flattery. If true, it should follow then that China are huge fans of most consumer electronics brands. We’ve written before about threats to intellectual property. The impact of such imitators is most keenly felt by the end user, and can be mixed. In India, back in 2011, counterfeit DVDs of The Dark Knight sold for over $600 a pop. In China, where a limited embargo on foreign films exists, scarcity has spurred innovation, leading to DVDs with more special features for viewers to enjoy. Such innovation still flouts the law, however, and…
  • The Official Facebook Zero Announcement

    24 Apr 2015 | 12:28 pm
    In early 2014, Marshall Manson predicted Facebook Zero in his widely circulated paper Facebook Zero: Considering Life After the Demise of Organic Reach. If there was ever a question about if or when this would actually occur, algorithm updates announced by Facebook earlier this week seem to be the answer. What are the updates? Facebook announced three changes with the latest algorithm updates: To improve the experience for people who do not have a lot of content available to see, users may now see multiple posts from the same source in the News Feed. Because people have expressed a concern…
  • 22 Apr 2015 | 1:43 pm
    http://www.allgraphics123.com/reading-is-fun/
  • 22 Apr 2015 | 1:28 pm
    Learn to read and read to learn.
  • Infographic: China’s Social Media Equivalents

    22 Apr 2015 | 11:09 am
    Rapid changes in the social media landscape can make it difficult to keep up. But for companies wanting to move into China, there’s a completely different playing field to understand. It can certainly be a daunting task. Why is this? The Great Firewall continues to play a large role in the divide. While Google and Facebook continue to have their struggles, as of a few months ago Instagram has also been intermittently blocked for various reasons. At times Weibo too will block anything with an obvious QR code linking to WeChat. But even if the Great Firewall were lifted, brands in China have…
 
  • add this feed to my.Alltop

    David Meerman Scott - Web Ink Now

  • How Content Marketing Contributed to a Math Education Program’s Success

    22 Apr 2015 | 6:55 am
    Imagine you're an educator charged with developing a brand new graduate level program in math. You’ve got to attract men and women to the program or you’re out of a job. How about doing this within a school that has been an undergraduate only, all female, liberal arts college since 1837! The graduate program is brand new. The co-educational aspect is brand new. You’re venturing into uncharted territory on multiple fronts.
  • Hyundai Sends a Message to Space

    14 Apr 2015 | 9:10 am
    Rich Jurek, my co-author on Marketing the Moon, sends us to this awesome video from Hyundai. Stephanie from Houston misses her astronaut father working at the International Space Station. So she and Hyundai cooked up a fantastic message created using 11 Hyundai Genesis cars to share with her father in space.
  • Social Media Launches First Three US Presidential Candidates

    13 Apr 2015 | 7:02 am
    We’re officially into the 2016 US presidential election season with three major candidates officially declaring so far. I love this time! There is so much to learn from the campaigns.
  • B2B does not mean Be Too Boring

    8 Apr 2015 | 5:19 am
    Most business-to-business marketing is dreadfully boring. Why is that? I think marketers get hung up on that “business” word and forget that they should be communicating to people. But it doesn’t have to be that way!
  • Chronicle Your Life and Business with Live Video Feeds

    30 Mar 2015 | 10:16 am
    Several weeks ago, live video streaming app Meerkat scored as the product with the most buzz at the South-by-Southwest festival. Not to be outdone, on Thursday Twitter launched a rival app dubbed Periscope. While these apps and a related one from Snapchat called Snapchat Stories are still very new, I see a fantastic opportunity for people to use them to live-stream interesting aspects of life and business and gain new followers and customers as a result. I’m particularly excited about what Periscope can do for me as a professional speaker and how the app can enhance live events. (More on…
  • add this feed to my.Alltop

    Online Marketing Blog - TopRank®

  • Online Marketing News: Facebook Says Hello, Twitter Gets More Direct, Google Gets Mobile-Friendly

    Ben Brausen
    24 Apr 2015 | 2:45 am
    The Periodic Table of Social Media - There’s a science to social media. From content and metrics to terminology, here’s a fun way to test and verify your social marketing experiments. Direct Marketing News New Direct Messaging Comes To Twitter - With today’s changes, the ice cream shop can opt to receive Direct Messages from anyone; so you can privately send your appreciation for the salted caramel without any barriers. Twitter Facebook, Twitter To See US Display Revenue Share Rise As Yahoo, Google Slip - Twitter is expected to supplant Yahoo as the third largest seller of…
  • 4 Essential Tips for Content Marketers to Survive Mobilegeddon, Google’s Mobile Friendly Update

    Ashley Zeckman
    23 Apr 2015 | 3:30 am
    Internet users are spending more time than ever on their smartphones, which means Content Marketers must adjust their strategies to create a better user experience for those drawn to the small screen. The release of Google’s new mobile-friendly update, aka "mobilegeddon", has drawn a firestorm of attention to the need for improving website responsiveness and user experience on mobile devices. There's a good reason for this: A recent study by ComScore and Millennial Media found that approximately 56% of digital content is now consumed via smartphones. Knowing that a large portion of…
  • Rejoining TopRank Marketing: 5 Career Lessons That Brought Me Back

    Ashley Zeckman
    22 Apr 2015 | 3:30 am
    One of the most exciting parts of life is uncertainty. You never really know where the decisions that you make will lead you. Sure, you have a rough idea of where you may end up but there are always unforeseen factors outside your control. In my first stint at TopRank Marketing, I was the agency Marketing Manager. This was a unique and very creative position that allowed me to work closely with our CEO Lee Odden. In that time, In that time I focused on being a sponge and soaking up as much as I could from the years of digital marketing knowledge contained within the walls of the TopRank…
  • eBook: Winning with Authority Rainmaker – Integrated Content, Search & Social Media

    Lee Odden
    20 Apr 2015 | 4:19 am
    When faced with the seemingly insurmountable odds of information overload, 63GB per person per day in the USA, how can brands, let alone enterprising individuals stand out? Be the best answer wherever customers are looking. And how do you do that? By creating authority across channels and media from search to social to wherever content can be discovered, consumed or acted on. To provide you with a clear roadmap on creating authority through integrated marketing, our latest conference eBook project launches today for Copyblogger’s Authority Rainmaker conference. Featuring top experts…
  • Online Marketing News: LinkedIn Gets Elevated, Foursquare Gets Pinpointed, The Firehose Gets Cut Off

    Ben Brausen
    17 Apr 2015 | 2:45 am
    Content Creation vs. Content Sharing [INFOGRAPHIC] - If there were a magic wand to conquer the online content strategy, most, if not all, would give it a wave–or two. Unfortunately, there is no one magical solution to mastering your brand’s online presence, but there are a few ways you can revitalize it. See what content creation and content sharing can do for you. Social Media Today Facebook, Twitter to Claim a Third of Display Ads in Two Years - A new forecast from eMarketer sees the two leading social networks claiming some $14 billion in display ad spending in two years, or…
  • add this feed to my.Alltop

    Ads of the World™

  • Booking.com: Log cabin

    ivan
    24 Apr 2015 | 5:04 pm
    Advertising Agency: W+K, Amsterdam, Netherlands Executive Creative Directors: Mark Bernath, Eric Quennoy Creative Directors: Genevieve Hoey, Sean Condon Art Director: Victor Monclus Interactive Art Director: Mathieu Garnier Copywriters: Will Lowe, Scott Smith Head of Content: Joe Togneri Executive Producer: Tony Stearns Broadcast Production Assistant: Eleni Karathanasi Director of Interactive Production: Kelsie Van Deman Interactive Copywriter: Jake Barnes Interactive Art director: Jeffrey Lam Planner: Emma Wiseman Comms Planner: Josh Chang Group Account Director Jordi Pont Account Director:…
  • Booking.com: Jet lag

    ivan
    24 Apr 2015 | 5:04 pm
    Advertising Agency: W+K, Amsterdam, Netherlands Executive Creative Directors: Mark Bernath, Eric Quennoy Creative Directors: Genevieve Hoey, Sean Condon Art Director: Victor Monclus Interactive Art Director: Mathieu Garnier Copywriters: Will Lowe, Scott Smith Head of Content: Joe Togneri Executive Producer: Tony Stearns Broadcast Production Assistant: Eleni Karathanasi Director of Interactive Production: Kelsie Van Deman Interactive Copywriter: Jake Barnes Interactive Art director: Jeffrey Lam Planner: Emma Wiseman Comms Planner: Josh Chang Group Account Director Jordi Pont Account Director:…
  • Booking.com: For the Fans

    ivan
    24 Apr 2015 | 5:04 pm
    Advertising Agency: W+K, Amsterdam, Netherlands Executive Creative Directors: Mark Bernath, Eric Quennoy Creative Directors: Genevieve Hoey, Sean Condon Art Director: Victor Monclus Interactive Art Director: Mathieu Garnier Copywriters: Will Lowe, Scott Smith Head of Content: Joe Togneri Executive Producer: Tony Stearns Broadcast Production Assistant: Eleni Karathanasi Director of Interactive Production: Kelsie Van Deman Interactive Copywriter: Jake Barnes Interactive Art director: Jeffrey Lam Planner: Emma Wiseman Comms Planner: Josh Chang Group Account Director Jordi Pont Account Director:…
  • Booking.com: Farewell

    ivan
    24 Apr 2015 | 5:04 pm
    Advertising Agency: W+K, Amsterdam, Netherlands Executive Creative Directors: Mark Bernath, Eric Quennoy Creative Directors: Genevieve Hoey, Sean Condon Art Director: Victor Monclus Interactive Art Director: Mathieu Garnier Copywriters: Will Lowe, Scott Smith Head of Content: Joe Togneri Executive Producer: Tony Stearns Broadcast Production Assistant: Eleni Karathanasi Director of Interactive Production: Kelsie Van Deman Interactive Copywriter: Jake Barnes Interactive Art director: Jeffrey Lam Planner: Emma Wiseman Comms Planner: Josh Chang Group Account Director Jordi Pont Account Director:…
  • Bourbon Beer: Dodo Island

    ivan
    24 Apr 2015 | 4:42 pm
    Advertising Agency: Luvi Ogilvy Reunion Account Executive: Wenna Schneider Digital Producer:Soufyaan Babaï Digital director: Mathieu Zenner Graphic Designer: Sandra Laurin Developer: Thibaut Solet
 
  • add this feed to my.Alltop

    adland.tv - all the adnews not fit to print

  • If "grow up Harriet" becomes a meme, blame Protein World

    Dabitch
    24 Apr 2015 | 1:25 pm
    Social media in general and Twitter in particular has become increasingly difficult for brands to find the right tone of voice to use in. It doesn't help either that most people like to use twitter to complain straight to brands, whether they are customers or not, about everything from delayed flights to choice of background color in a brands advertising campaign. Today, Protein World encountered a twitter-kvetcher named Harriet who voiced her disapproval of Protein World's current underground campaign by asking a direct question as a response to the billboards question: Hey @ProteinWorld, am…
  • Matilda the Musical - When I Grow Up - (2015) :30 (USA)

    ArtisansPR
    23 Apr 2015 | 2:36 pm
    The cast of “Matilda the Musical” take their act out of the theater and onto the streets in an exuberant performance of “When I Grow Up.” The results are “pure joy,” “pure genius.”
  • Adland Live from D&AD Judging Week

    David Felton
    23 Apr 2015 | 4:44 am
    The walk into the Old Truman Brewery is deceptive. You enter up some stairs, following the neon yellow flags fluttering in an uncomfortable English breeze and before you know it an army of signs, loud and confident in their protestations, surrounds you. “The past is history, now is the future!’ says one, another boasting in all caps that “Good is not good enough.” You’ve entered into a large reception with an impromptu coffee shop, sofas, creative-looking people with their noses buried deep in MacBook Pros. This is not the deception. The TARDIS-like element of the new venue only…
  • Hefty Cups - Worth it / Party Hard mom - (2015) :30 (USA)

    Dabitch
    22 Apr 2015 | 9:08 pm
    "Today the struggle is real, but I'm just like: Worth it" - oh these party hard suburban moms are not to be messed with. Do not miss Blessed and "Turnt". Also, if you're older than 18 you might need a dictionary app or babelfish of some sort. One thing is clear though, if these moms are pre-gaming with the girls & swiping right for the delivery guy and “twerking hard at a foam party”, they might know a thing or two about the best Hefty Red Party Cups.
  • Hefty Cups - Turnt / Party Hard Mom - (2015) :30 (USA)

    Dabitch
    22 Apr 2015 | 8:53 pm
    Suburban mom number two has a vocabulary as twisted as "Hashtag #Blessed" mom does, as she describes this cray party last night where "the bottles were popping and the iceloot was on fleek. Round two tonight? Obvi." I have no idea what that means. More vids bruh? Try "Worth it".
  • add this feed to my.Alltop

    Russell Davies

  • 110-116

    russell davies
    25 Apr 2015 | 10:32 pm
  • It's not made by great men

    russell davies
    25 Apr 2015 | 9:50 am
    The clapping at around 2:40 is just gorgeous. The original.
  • Not ready for prime time

    russell davies
    24 Apr 2015 | 3:48 am
    I've been reading a lot of opinions about the Apple Watch. How it's just the version 1.0, how it can't do basic things yet, how people should just wait until they get it right, how it's pointless anyway, you can get already get a cheaper time-telling thing and strap it to your wrist.  I think they're right. And it's an approach that's stood me in good stead. I, for instance, have been thinking about adopting television for a while now, but on looking at the available options I don't think it's ready yet. I've discovered that some of the…
  • add this feed to my.Alltop

    Marketing & Strategy Innovation blog

  • What Do Your Employees Know About Customer Experience?

    admin
    25 Apr 2015 | 7:13 am
    What do your employees know about customer experience? I've been talking about the importance of employees to the customer experience since my days at J.D. Power and Associates 20 years ago; sadly, in the heat of customer experience design efforts, employees are still forgotten.  Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: customer experiencesemployees engagementAnnette Franz Gleneicki
  • Getting To Know You, Getting To Know More About You

    admin
    24 Apr 2015 | 3:32 am
    The year was 2009 – eons ago in today’s fast paced world. A then great vendor called Attensity hired me to write some thought leadership into the budding world of Analytics (budding as in people noticing, not as in just emerging as you well know). They wanted a series of blog posts that talked to the issues about Analytics that most people were not thinking about – or even considering.  Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Esteban KolskyB2C relationshipcustomer feedbackcustomer loyaltycustomer needs
  • The Real Capitalist’s Dilemma

    admin
    23 Apr 2015 | 2:14 pm
    Last spring, the Clayton Christensen, one of the world’s top management thinkers, suggested that, despite being awash in cash, corporations are “failing to invest in innovations that might foster growth.”He considers this trend so insidious and pervasive that he called it the capitalist’s dilemma in Harvard Business Review. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Greg Satellcapitalismchangefutureinvestments
  • Brand Experience Brief: Eureka!

    admin
    21 Apr 2015 | 1:14 pm
    Eureka! is a chain of polished casual restaurants that claims to deliver a value driven experience defined as “eatertainment.” Check out this video audit and analysis of the brand experience to see if it delivers on that claim. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Denise Lee Yohncustomer experiencesbrand experiences
  • Goal Centred Navigation Works Well - Always Has - Always Will

    admin
    20 Apr 2015 | 6:02 am
    Econsultancy really liked the newly designed web site from Admiral Insurance. This is what it said: A redesign that notably puts it ahead of other insurance companies in terms of accessibility and user friendliness. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Dick Stroudwebsite designuser experiencesuser friendlygrey
 
  • add this feed to my.Alltop

    mobileStorm » Digital Marketing Blog

  • Worried About Surviving Google’s ‘Mobilegeddon?’ You Had Plenty of Time to Prepare!

    Jared Reitzin
    23 Apr 2015 | 5:54 pm
    Let’s be honest, the marketing world is rife with hyperbole. In fact, that’s pretty much what advertising is, exaggerated statements meant to attract attention and move people to take action. It’s no surprise then that, when the term ‘mobilegeddon’ first started appearing a few weeks back, it caught our eyes but didn’t exactly send us running for the hills, tails between our legs and visions of doom in our mind’s eye. The reason? We’ve been talking about mobile for the better part of the last fifteen years at mobileStorm, all along warning people that they need a strategy. And…
  • IAB Insights Report Reveals Insights from Winner’s List

    Mobile Marketer
    22 Apr 2015 | 6:00 am
    Every marketer working on digital campaigns could learn from Chipotle. And not just that company, but a host of other Interactive Advertising Bureau (IAB) winners who took home 2014 awards for campaigns that rocked the money boat. To help others, IAB just put out its “What Works and Why: IAB MIXX Awards 2015 Insights Report.” The report distills insights provided by a distinguished panel of judges who picked the recent gold star campaigns. The report, in addition to 14 campaign case studies complete with video interviews, details best practices that have emerged across digital…
  • Marketers Push Digital Advertising Despite Doubts

    Mobile Marketer
    20 Apr 2015 | 6:00 am
    Sometimes — even though you’re not sure if it’ll work — you throw more money at it — just in case. And such is the case with advertisers who “don’t know what they’re doing yet when it comes to digital marketing.” “Nearly half of marketers plan to boost their investments in digital channels this year, according to a new report from Forrester Research,” notes the Wall Street Journal blog CMO. “The survey of 89 business-to-consumer marketers found that, despite the higher investments, 43 percent of respondents said they are still…
  • U.S. Smartphone Penetration Hits New All Time High

    Mobile Marketer
    14 Apr 2015 | 9:05 am
    New data from comScore is revealing the latest mobile tech and growth trends as of the close of February 2015. According to the information shared, Apple ranked as the top OEM with 41.7 percent of U.S. smartphone subscribers. Samsung took silver with 28.6 percent market share, followed by LG with 8.3 percent (up 0.7 percentage points from November), Motorola with 5.1 percent and HTC with 3.8 percent (up 0.1 percentage points). All told, 186.3 million people in the U.S. owned smartphones (that’s a record 76.6 percent mobile market penetration) during the three months ending in February,…
  • Is Your Mobile Website Ready for April 21st?

    Mobile Marketer
    8 Apr 2015 | 10:00 am
    On April 21st, Google will update to its algorithm in a move that, according to some, could seriously impact the search engine rankings of countless websites… but especially those that aren’t prepared for the switch. Fortunately, Google has developed a mobile-friendly test tool for site owners to use in the assessment of their sites’ overall responsiveness. To see how your site performs, click here and enter the URL. Additionally, for those wanting to know more about mobile site design and optimization, check out Google’s Mobile Guide or the Principles of Site Design on Web…
  • add this feed to my.Alltop

    Best Cell Phone Plans

  • Sprint Cell Phone Plans

    Hassan
    7 Apr 2015 | 2:49 am
    Sprint provides the largest line of 4G LTE network and prepaid carriers probably since they offer great deals to their MVNO partners. However, many large towns still lack the LTE coverage on the Sprint network. That mean, getting these MVNOs carriers available has resulted in some very stiff competition among them along with some quite unique plans in comparison with offers on other
  • Compare Cell Phone Plans

    Hassan
    13 Mar 2015 | 10:32 am
    If you want to enjoy wireless services that are free of limitations and overage costs? Then you need to get an unlimited cell phone plan. But the question is: which plan should you obtain? This will depend of course on your specific needs. However if you would like to know what is currently available today, you may want to read the rest of the post. The majority of unlimited plans
  • Best AT&T Cell Phone Plans Introducing Rollover Data Plan

    Hassan
    13 Feb 2015 | 1:24 pm
    AT&T announced a program that allows customers to carry unused data from one month to the next, but it's not as simple as it sounds. This is how these rollover data plans really work. AT&T's New Rollover Data Plan AT&T Rollover Data Plan AT&T rollover plan seems more attractive at first because there is no minimum amount of web data required. You only need to have an AT&T mobile
  • Verizon Cell Phone Plans Upgrade

    Hassan
    5 Jan 2015 | 9:12 am
    Verizon Wireless is the biggest cell phone carrier in the United States, with more than 100 million members. In late 2010 they become the second U.S company to release a LTE network, and currently operate the nation’s largest LTE network. They also launched VoLTE service in mid 2014, which allows for HD video calling and video calling in network. Verizon offers 2 options which are
  • Sprint Offers a Half-Price Deal for Verizon, AT&T Users.

    Hassan
    22 Dec 2014 | 5:50 am
    Sprint will charge existing Verizon or AT&T customers half of their previous rates if they switch their service to Sprint. Sprint Half-Price Deal Sprint has introduced an offer for AT&T and Verizon customers planning to make the skip to a cheaper deal. Sprint will provide new users coming from Verizon or AT&T carrier unlimited text, talk and data (similar amount of sharable data as
  • add this feed to my.Alltop

    Toronto Marketing Blog: Published by Bekhor Management - Professional Practice Development

  • In search of the ideal client

    Toronto Marketing Blog
    7 Apr 2015 | 6:21 am
    I was interviewed by Grant Cameron at The Lawyers Weekly about the challenge of finding the ideal client, a process that begins long before you begin advertising. Here is a short excerpt:...“Twenty per cent of the files that you’ve worked on probably represent 80 per cent of your profit or the strategic type of work that you want. You have to find that 20 per cent. That’s where you start.” Bekhor, who works with small to mid-sized law, accounting and other firms, says once partners have identified the types of clients they want, they have to mine deeper and…
  • Being prepared to put out fires

    Toronto Marketing Blog
    12 Mar 2015 | 7:04 am
    I was interviewed by Christopher Guly at The Bottom Line about a timely and relevant  topic that most of us prefer to avoid thinking about. Given our increasing acceptance of cloud-based storage, how do you handle the aftermath of a security breach?  Here is a short excerpt: Marketing and branding specialist Sandra Bekhor says companies needs to "drop the act" and "get off their high horse" that they're "impenetrable fortresses" - even in a crisis.  "Nobody believes that," she says, "so they better have a real plan with measurable promises and milestones that…
  • Turning Strangers into Clients: A Social Media Roadmap - OAA Conference 2015

    Toronto Marketing Blog
    9 Mar 2015 | 7:17 am
    I'll be speaking at the 2015 Ontario Association of Architects conference in Hamilton.  Here's a short excerpt from the program:Turning Strangers into Clients: A Social Media Roadmap Social media is one of the most valuable and versatile practice development tools ever to be available to architects. And yet, its performance has ranged from inconsistent to disappointing. Is it simply a roadmap that’s missing? This session explores a fresh perspective on leveraging social media - not for likes, comments and shares - but rather for laser focused, goal…
  • Getting started with professional law firm marketing

    Toronto Marketing Blog
    24 Feb 2015 | 9:18 am
    Law firms have moved on from asking whether or not they should be marketing.  They are marketing.  Today, law firms have websites, blogs, social media pages, brochures, newsletters and more.  Some even have formal logos and taglines. But they're not all enjoying the success that they are seeking.  So, the question has changed from should I market my law firm to how can I better market my law firm?  As part of an ongoing exploration of the answer to this question, here is the second installment of our law firm marketing video series,…
  • Setting the stage for a business retreat

    Toronto Marketing Blog
    23 Feb 2015 | 6:00 am
    Setting the stage for a business retreat was previously published in The Bottom Line, Government / Compliance, March 2015.It's the rare accounting firm that's had a great experience with a retreat. But, for those few and far between firms, the event holds a sacrosanct position on the calendar.  Partners look forward to it long in advance, knowing full well the additional commitment and responsibility they’re assuming.  The vast majority of accounting firms do not share this experience.  While some may have dabbled with the concept – often landing somewhere between a work…
 
  • add this feed to my.Alltop

    David Airey

  • New York skyline: 1500-2015

    David Airey
    20 Apr 2015 | 3:30 am
    The elevators to the observatory at the top of 1 World Trade Center (Freedom Tower) show an animated time lapse that recreates the development of New York City’s skyline, from the 1500s to today. Via @swissmiss. I just stumbled upon last year’s base jump from the building when construction was almost complete. It’s around the 2:30 mark when the first man jumps. Heart in mouth.
  • New work: Uptown Dogs

    David Airey
    14 Apr 2015 | 3:59 am
    I was recently hired by Jamie Palmer to redesign the identity for Uptown Dogs. Jamie has more than 15 years’ experience caring for dogs, and has worked with and been mentored by some of the UK’s leading canine trainers and behaviourists. It was a fun project, with the design results added to my portfolio.
  • Renoir, My Father

    David Airey
    3 Apr 2015 | 7:22 am
    Here’s a passage I enjoyed from Renoir, My Father (Collins, 1962) about what life was like in 1845 when Pierre-Auguste Renoir arrived in Paris at the age of four. Excerpted below. Self-portrait by Renoir (c. 1910) Many of the great discoveries which were to transform the world had now been made: iron ore was smelted in blast-furnaces, coal was mined at greater depths, cloth was manufactured by machine. Yet, except in England, the industrial revolution had not entirely changed things. Apart from their dress and tools, peasants in the country around Limoges worked the land in almost the…
  • Samsara

    David Airey
    20 Mar 2015 | 6:40 am
    A reader asked for help overcoming creative block. I suggested watching Samsara. It’s a stunning visual journey around the world, filmed without commentary, and with a brilliantly original soundtrack composed after the film had been “silently edited.” Watch the trailer (full screen, volume up). “Filmed over nearly five years in twenty-five countries on five continents, and shot on seventy-millimetre film, Samsara transports us to the varied worlds of sacred grounds, disaster zones, industrial complexes, and natural wonders.” My reader replied not long afterward. It…
  • Meaningless design briefs?

    David Airey
    10 Mar 2015 | 7:17 am
    In a recent interview, Stefan Sagmeister was asked if his studio had to deal with meaningless design briefs. “One of the many advantages that comes with [being a small studio] is that we have more clients than we could possibly work on, and so obviously we tend to pick the best ones. So I would say almost none. The criteria roughly are: Is it a product or service that we think needs to be in the world, or would we use it ourselves? Are the people we’re dealing with nice? Do they have a proper deadline? Do they have a proper budget? That’s roughly it.” From The Happy Show at the…
  • add this feed to my.Alltop

    adland.tv - all the adnews not fit to print

  • If "grow up Harriet" becomes a meme, blame Protein World

    Dabitch
    24 Apr 2015 | 1:25 pm
    Social media in general and Twitter in particular has become increasingly difficult for brands to find the right tone of voice to use in. It doesn't help either that most people like to use twitter to complain straight to brands, whether they are customers or not, about everything from delayed flights to choice of background color in a brands advertising campaign. Today, Protein World encountered a twitter-kvetcher named Harriet who voiced her disapproval of Protein World's current underground campaign by asking a direct question as a response to the billboards question: Hey @ProteinWorld, am…
  • Matilda the Musical - When I Grow Up - (2015) :30 (USA)

    ArtisansPR
    23 Apr 2015 | 2:36 pm
    The cast of “Matilda the Musical” take their act out of the theater and onto the streets in an exuberant performance of “When I Grow Up.” The results are “pure joy,” “pure genius.”
  • Adland Live from D&AD Judging Week

    David Felton
    23 Apr 2015 | 4:44 am
    The walk into the Old Truman Brewery is deceptive. You enter up some stairs, following the neon yellow flags fluttering in an uncomfortable English breeze and before you know it an army of signs, loud and confident in their protestations, surrounds you. “The past is history, now is the future!’ says one, another boasting in all caps that “Good is not good enough.” You’ve entered into a large reception with an impromptu coffee shop, sofas, creative-looking people with their noses buried deep in MacBook Pros. This is not the deception. The TARDIS-like element of the new venue only…
  • Hefty Cups - Worth it / Party Hard mom - (2015) :30 (USA)

    Dabitch
    22 Apr 2015 | 9:08 pm
    "Today the struggle is real, but I'm just like: Worth it" - oh these party hard suburban moms are not to be messed with. Do not miss Blessed and "Turnt". Also, if you're older than 18 you might need a dictionary app or babelfish of some sort. One thing is clear though, if these moms are pre-gaming with the girls & swiping right for the delivery guy and “twerking hard at a foam party”, they might know a thing or two about the best Hefty Red Party Cups.
  • Hefty Cups - Turnt / Party Hard Mom - (2015) :30 (USA)

    Dabitch
    22 Apr 2015 | 8:53 pm
    Suburban mom number two has a vocabulary as twisted as "Hashtag #Blessed" mom does, as she describes this cray party last night where "the bottles were popping and the iceloot was on fleek. Round two tonight? Obvi." I have no idea what that means. More vids bruh? Try "Worth it".
 
  • add this feed to my.Alltop

    Greg Verdino's Marketing Blog

  • 50 Questions to Spark Strategic Innovation

    Greg
    22 Apr 2015 | 11:27 am
    I believe that strategy is change and I know that change can be hard — but getting started shouldn’t be. You just need to be willing to ask the right kinds of questions, the answers to which will prompt you to reimagine every area of your business — from your value proposition to your product set, from your ideal customer to your unseen competitor, from your strengths to your stumbling blocks, from what to keep to what to kill. So with this in mind, I took just ten minutes to make a list of 50 (50!) questions that have the potential to spark strategic thinking and…
  • Disruption: Hack Yourself or Get Cut Down

    Ian Patterson
    20 Apr 2015 | 4:19 pm
    Last week, my friend and ace digital thinker Ian Patterson shared his story about introducing agility into his business. Today, he’s back to tell another firsthand tale, and this one is all about what it takes to turn disruption to your advantage — even if you’re a traditional company. Especially if you’re a traditional company. Read on for Day Two of Ian’s Five Days Delivering Digital Transformation series. Day Two Most sensible people understand that the Internet represents both opportunity and risk, blessing and curse, pleasure and pain. For me, this duality…
  • Agility: Why Digital Demands a New Way to Work

    Ian Patterson
    14 Apr 2015 | 12:56 pm
    Digital Transformation is a popular boardroom topic and the subject of report after report after study after report. But what does it really take to turn so much talk into purposeful walk?   My friend, fellow digital strategist, and sometime collaborator Ian Patterson has kindly offered to write about ‘the walk’ in a series of five posts that record his own experience working client-side for Five Days Delivering Digital Transformation. The days weren’t back-to-back in the same week by the way — they weren’t even all for the same client — just in case…
  • #justaddinnovation

    Greg
    8 Apr 2015 | 1:58 pm
    Great innovations come not only from inventing something truly new, but also from combining two or more things that already exist today in interesting new ways to create something the world hasn’t seen before. Take one singer/actress add one world class drum corps, and out comes a reimagined version of a Martin Garrix/Usher song at the intersection of pop and marching music — with a video shot by drones (because, why not) and produced at internet speed, of course. For more, watch the making of…
  • What Amazon Dash Tells Us About the Future of Shopping – and the Future of Marketing

    Greg
    3 Apr 2015 | 11:42 am
    When Amazon announced Dash — a series of branded smart buttons that will allow Prime members to simply press to replenish popular packaged goods as supply runs low (reorders are automatically fulfilled through Amazon, of course) — right around April 1st, people questioned whether the retail giant was treating them to an April Fool’s Day joke. Amazon quickly assured folks that the company wasn’t fooling, that Dash is indeed a real Internet of Things invention.   Whether or not Dash itself proves to be a success remains to be seen. But what is clear is that devices…
  • add this feed to my.Alltop

    Servant of Chaos

  • By the Numbers: Facebook in Australia

    Gavin Heaton
    19 Apr 2015 | 5:33 pm
    No doubt you’ve seen them huddling around the bottoms of buildings, near the entrances and exits. On the benches and in the cafes. Their eyes are downcast, their heads bent, shoulders hunched. A decade ago you’d be right to think that these people were spending their morning or afternoon break smoking. These days, the crowds are revolutionaries. But they are not “card carrying” – their weapon of choice is the smartphone – and every status update, share and connection is laying waste to the traditional models of business, networking, socialising and culture. In fact, these changes…
  • Australian Social Media Cheat Sheet

    Gavin Heaton
    14 Apr 2015 | 6:53 pm
    Update: High quality image here. PLUS check out the update to the Facebook stats. Detailed statistics and information on social media in Australia continues to be a challenge. While there are pockets of data here and there – we rarely see a side-by-side comparison of user data and benchmarking information. So it is great to see this cheat sheet available. Shared by the folks from Reinventure (over on LinkedIn), it compiles (mostly) Australian data from Facebook, YouTube, Instagram, LinkedIn and Twitter – with Pinterest data pulled from global data. The infographic provides some great high…
  • Decyphering Bitcoin and the Blockchain

    Gavin Heaton
    12 Apr 2015 | 4:47 pm
    No doubt you’ll have heard about Bitcoin by now. It’s that disruptive technology that is keeping Financial Services CEOs awake at night. JP Morgan CEO, Jamie Dimon, in his annual letter to shareholders warned investors and the banking industry that “Silicon Valley is coming” – suggesting that there are hundreds of startups focusing on the financial services technology space (“fintech”) and that traditional banking will need to double down on its innovation efforts. [Startups] … are very good at reducing the ‘pain points’ in that they can make loans in minutes,…
  • Why Digital Disruption Sneaks Up On You

    Gavin Heaton
    8 Apr 2015 | 1:50 am
    Digital disruption is a popular theme in any business discussion. No matter whether I am speaking with technology companies, startups, industrial product manufacturers, professional service firms or pharmaceutical companies, eventually the topic arises. But it is hardly ever a direct conversation. More often than not, we approach “disruption” from the side. You see, when we think of disruption we are thinking of some big change that temporarily suspends the way that we work – forcing us to change. But digital disruption doesn’t necessarily work this way. It’s more like wave after…
  • The Thought Leader Journey

    Gavin Heaton
    29 Mar 2015 | 1:00 pm
    Up until recently, I have rarely listened to podcasts. They just did not seem to work for me. I didn’t have the regularity of travel or the time to focus. But podcasting seems to be riding a wave of new popularity – and an explosion in the type and number of podcasts combined with easy to use apps has seen me start to change my ways. And with an interest in supporting people and businesses I know, I started with some local casts – Trevor Young’s Reputation Revolution podcast and Mark Pesce’s This Week in Startups Australia. Trevor’s podcast investigates personal branding and…
  • add this feed to my.Alltop

    Experience: The Blog

  • Killing Unicorns--Putting Sky-High Startup Valuations Into Perspective

    Augie Ray
    13 Apr 2015 | 5:42 am
    photo credit: Unicorn Silly Bandz Unicorn Macros July 09, 20102 via photopin (license)We have all seen statements such as "Uber is worth four times more than Hertz, and it doesn't own a single car." While there is a kernel of truth to this statement--Uber's latest round valued the company at $40B while Hertz's current market capitalization is $10B--the difference between startup valuations (so-called "unicorns" with valuations of $1 billion or more) and publicly held companies' market capitalization is so profound that the two are hardly comparable. Understanding the distinction is vital…
  • Why Meerkat and Periscope Will Not Change the World

    Augie Ray
    1 Apr 2015 | 5:55 am
    Even before SXSW, you could tell which new app would be heralded as the "hot new thing" at this year's conference. Meerkat launched at exactly the right time (March) and had exactly the right appeal ("I'm doing something interesting right now that you must see!") to create a wave of rapid adoption in Austin, but whether the live-streaming video service can convert that buzz into real-world success is far from certain. A careful evaluation of the opportunities and challenges faced by Meerkat and other real-time video broadcasting services, including Twitter's…
  • "Purpose" Never Retires

    Augie Ray
    16 Mar 2015 | 9:53 am
    Purpose is true north that never varies.http://www.flickr.com/photos/22998854@N02/7163227255A lot of companies give lip service to "purpose" nowadays. I get tired of attending conferences and reading articles where business "purpose" is equated to Corporate Social Responsibility (CSR) initiatives, as if purpose is something a firms buys and plugs into a small corner of the organization with the goal of generating PR and purchasing goodwill.USAA is widely recognized as a firm that leads with purpose, and it is a purpose that is earned primarily with sweat and focus, not just dollars and…
  • Seven New Social Media Studies You Probably Won't Hear About at SXSW

    Augie Ray
    8 Mar 2015 | 4:45 pm
    This week is the annual SXSW Interactive conference, where social media elite descend on Austin to party on Sixth Street, post selfies with people who have higher Klout scores and pick up the mad schwag liberally distributed by startups. A few may even wander into conference halls to see some presentations, although that is far from certain.This will be my third year staying home, and while I will miss the chats and parties, I will not miss the general sense that SXSW is a missed opportunity for the social media industry. All the best and most experienced minds in the business gather in…
  • The CX Pyramid: Why Most Customer Experience Efforts Fail

    Augie Ray
    2 Mar 2015 | 6:16 am
    It is no secret among Customer Experience (CX) professionals that most CX efforts fall flat. Forrester found that only 25% of CX professionals say their companies’ CX programs actually improve customer experience, and Avaya recently published a study indicating that 81% of organizations have seen their Customer Experience Management (CXM) initiatives fail in the last three years.The problem is that most companies view Customer Experience as a program and not a purpose--something to be assigned to a couple of employees while the rest of the company goes about its business improving…
 
  • add this feed to my.Alltop

    The Future Buzz

  • Everyone Is Spending Too Much On Transportation

    Adam Singer
    14 Apr 2015 | 11:06 am
    No matter if you’re rich, poor, or somewhere in between, you spend a lot on transportation. The WSJ has some great data on how people across income levels spend money. The whole post is worth reading (it’s here) but I wanted to pull out the chart above as it supports my ongoing series on not owning a car.In short, this is one of the core reasons being car-free rocks. No matter how much money you make your car is likely your highest consumer expenditure (outside of rent or mortgage). Knocking this down is in your interest from a financial standpoint, pure and simple. I’ve…
  • How a Brand Can Use Influencers to Target a New Niche

    Guest Author
    30 Mar 2015 | 11:35 am
    The following is a guest post from Future Buzz community member Tamar Weinberg. What’s the first thing that comes to mind when you think about laptops? The tactile sensation beneath your fingertips as they gracefully jump around the keyboard from home position? The calming ohm sound that seems to emanate from the machine when you turn it on? That alluring hard drive capacity? What about included software? Number of auxiliary outputs? Ooh la la. No matter how you spin it, it’s difficult to make laptops seem…well… sexy. That is until HP had the ingenious idea to take laptops…
  • Digital Analytics Best Practices For Agencies [Video/Presentation]

    Adam Singer
    20 Mar 2015 | 1:39 pm
    Today I was making slides for a new presentation and happened to stumble upon one of my talks at Google I had no idea was posted. It’s on analytics best practices for agencies and I’ve embedded it below as it’s relevant for readers here, but first a quick intro.Reporting digital marketing success as part of a formalized process can be a huge win for both agencies and clients to build productive long-term relationships together. I’ve seen this in both my current role on the Google Analytics team and the agency side while leading global digital teams.Why is it a huge…
  • Must-Watch: Vice Special On Future Of Cancer Treatment

    Adam Singer
    15 Mar 2015 | 9:40 am
    Visualization of Kite Pharma’s Chimeric Antigen receptorCancer will impact everyone on the planet, whether directly or indirectly, multiple times throughout our lives. Several of my friends are currently fighting it and despite having dealt with death and illness frequently in my personal life it doesn’t get any easier to hear this sort of news.But the good news is the biotech industry is making great strides in treatment options and every day we learn more about fighting this complex disease.As someone who has followed cancer treatment technology (and has invested in several…
  • 4 Steps to Measuring What Matters Most

    Adam Singer
    10 Feb 2015 | 9:43 am
    The following is my latest Analytics column, originally published on ClickZ. You can read all my previous postings on ClickZ here.While most brands have a digital measurement plan in place, it’s never a bad idea to take a fresh look at how you measure to determine if your approach is as strong as it can be. Even the best plans need realignment and there’s never a bad time to accomplish this. So I was excited that our team at Google recently published a brand-new guide for marketers to understand, and measure, what matters most.This is especially important because as the digital…
  • add this feed to my.Alltop

    Damn, I Wish I'd Thought of That!

  • Newsletter #1034: The “Two Birds, One Stone” Issue

    Andy Sernovitz
    23 Apr 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you look at your problems as opportunities, you might find that your issue can be someone else’s solution, your trash, someone else’s treasure, or that by working together you can create a win-win solution. Here are a few examples of how businesses and organizations are killing two birds with one stone: 1. Nursing homes and student housing 2. Server storage and home heat 3.
  • Newsletter #1033: The “Ridiculous Ideas” Issue

    Andy Sernovitz
    16 Apr 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] It’s important to test new things, try stuff out, and push the boundaries of what you can do with your marketing. You won’t always come out with a winner, but sometimes you just might think of something so ridiculous that it works. Here are three examples of ridiculous stuff that turned out to be great ideas: 1. 200-dozen donuts 2. Carrying strangers 3. A book tank 4. Check it…
  • Newsletter #1032: The “Lessons from Tattoos” Issue

    Andy Sernovitz
    9 Apr 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] No, we’re not going to talk about those companies who give away free tattoos of their logo or the ones who pay people to get one. This is about businesses who have found unexpected ways tattoos can reach people — to help them recover, to detect cancer, and to inspire creativity. Here are three companies doing remarkable things with tattoos: 1. For rehabilitation 2. For cancer…
  • Newsletter #1031: The “Something for Someone” Issue

    Andy Sernovitz
    2 Apr 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Making something for someone is the opposite of appealing to the masses. It’s about making something much more personal, meaningful, and relatable for a much smaller audience — and earning the attention of a much larger customer base in return. Here are three examples of how companies create something for someone: 1. For their biggest fan 2. For scorned employees 3. For an…
  • Newsletter #1030: The “Lessons from Blue Bottle Coffee” Issue

    Andy Sernovitz
    26 Mar 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Blue Bottle Coffee isn’t your average coffee shop. They take pride in being coffee snobs who take extreme measures to make the perfect brew. And it paid off for them last year when they raised over $25 million in VC investment. Here are three lessons from how Blue Bottle earns loyal customers and fans: 1. Teach people something 2. Create a unique experience 3. Invite people into your…
 
  • add this feed to my.Alltop

    PsyBlog

  • Tested: Whether People Think Better on Their Feet or Seated

    Jeremy Dean
    26 Apr 2015 | 7:19 am
    Do people really think better on their feet? » Continue reading: Tested: Whether People Think Better on Their Feet or Seated » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Here’s Why Believing People Can Change Is So Important in Life 6 Psych Tips For Creating The Ideal Workspace How To Open Up People’s Minds to Change Tidy or Messy Desk: Which is Best For The Mind? Two Personal Qualities More Vital To Success Than IQ That Most People Don’t Know
  • How To Stop Food Cravings: 10 Tricks Based on Science

    Jeremy Dean
    25 Apr 2015 | 6:39 am
    Stop food cravings with these ten simple tips based on the psychological research. » Continue reading: How To Stop Food Cravings: 10 Tricks Based on Science » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Stop Food Cravings In 15 Minutes With This Easy Trick Eating This For Breakfast Reduces Food Cravings Later in The Day 3 Minutes of Tetris Reduces Cravings for Drink, Cigarettes and Food 8 Weight-Loss Tips That Might Surprise You (From New Research) Why the Sleep-Deprived Crave Junk Food and Buy Higher Calorie Foods
  • The 5 Happiest Countries And What Makes Them So Happy

    Jeremy Dean
    24 Apr 2015 | 7:44 am
    Only one country in North America is amongst the world's happiest. » Continue reading: The 5 Happiest Countries And What Makes Them So Happy » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: The Age At Which People Are Least Happy With Their Lives The Number of Children That Makes Parents Happiest How Aging Changes What Makes You Happy People Are Happier When They Do The Right Thing The Simple Mindset That Makes Everyone Happier, All Around The World
  • Squirming Helps Kids With ADHD Learn, Study Finds

    Jeremy Dean
    23 Apr 2015 | 6:11 am
    Study overturns long-held belief about how to treat kids with ADHD. » Continue reading: Squirming Helps Kids With ADHD Learn, Study Finds » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: You Can Learn a New Language While You Sleep, Study Finds A Well-Known Trick To Jog Your Memory DOES Actually Work, Study Finds Nasal Spray Effective Treatment For Memory Loss and Alzheimer’s, Study Finds The Environmental Factor Linked to Huge Rise in ADHD Human Children Grow Up So Slowly Due to Large Brains, Study Finds
  • How To Prevent Depression Relapse Without Antidepressants

    Jeremy Dean
    22 Apr 2015 | 7:30 am
    Four out of five people with depression will relapse at some point without treatment. » Continue reading: How To Prevent Depression Relapse Without Antidepressants » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: This Group Depression Treatment is as Effective as Individual Therapy Depression Alleviated By Feeling Connected to a Group Brain Scans Can Predict The Best Type of Depression Treatment For an Individual Hyper-Connected: What Depression Does to Your Brain New Depression Treatment So Obvious You Won’t Believe It’s NEVER Been Tried…
  • add this feed to my.Alltop

    Affordable Internet Marketing

  • 3 Ways to Force Google to Reindex Pages for Mobile Friendly Tags

    Case Stevens
    22 Apr 2015 | 9:12 am
    Do you often visit Google on your iPhone to search for your favorite topic or daily news? Then you would be well aware that many websites don’t offer mobile friendly experience. Not anymore, if you compare the search results of these travel portals, you will instantly know what I am talking about. Yes, I am […] 3 Ways to Force Google to Reindex Pages for Mobile Friendly Tags is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • The Top 4 C’s of Potent Content Marketing

    Case Stevens
    29 Mar 2015 | 12:47 pm
    In marketing, there’s what’s called “the 4 C’s” – context, channel, community, and commerce. How much do you know about them? If you’re scratching your head right now, it’s time to pay attention. Context Context is a branded framework that is used to send out your message to the general public. Context sets the tone […] The Top 4 C’s of Potent Content Marketing is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • 3 Things You Probably Didn’t Know About Your Ideal Audience Yet

    Case Stevens
    16 Mar 2015 | 3:09 am
    Remember when you were just trying to create your business model, draft your objectives, and estimate on the returns? Chances are you were crazy about your target market. Every business owner or marketer knows that he has to tailor fit his products and services to the needs and demands of the brand’s ideal audience. After […] 3 Things You Probably Didn’t Know About Your Ideal Audience Yet is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • How to Use the Power of Webrooming for Your Retail Business

    Case Stevens
    12 Feb 2015 | 11:30 am
    With increased access to data, we have more insight that ever into the modern-day shopper’s buying process. Just a few years ago, “showrooming” was a big concern for retailers. Consumers went into store to view products and make their decision. But they actually made the purchase online. Today, the opposite trend is taking over. This […] How to Use the Power of Webrooming for Your Retail Business is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • Make Money With Online Local Business Directories

    Case Stevens
    12 Jan 2015 | 11:08 pm
    An easy and quick way to make money is to take your business online. No one is unaware of the fact that for extending your business, it should be at its utmost disposal. It is a long process though, if done alone, but extremely beneficial for your business. So, it is made easy for you […] Make Money With Online Local Business Directories is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • add this feed to my.Alltop

    The Accidental Product Manager

  • Product Manager Need To Understand The Power Of A Candy Bar

    drjim
    20 Apr 2015 | 2:00 am
    Who would have thought that a candy bar had such power?Image Credit: captcreate Can we talk about trade shows for just a moment? During my product manager career, I have been to a countless number of these things. I must confess, I love them! The travel, the pageantry, the people that I meet all appeal to me. However, when it comes down to just exactly how successful they are for my product, well, that’s another question. Since none of our companies have unlimited funds, what can a product manager do in order to get the most out of a trade show? You Have To Have Goals First things…
  • The Secret To Creating A Customer-Facing Product Roadmap

    drjim
    13 Apr 2015 | 2:00 am
    Customer facing roadmaps contain just the right amount of informationImage Credit: Sarah Kim I like having customers. You like having customers. In fact, once we get a customer we sure would like to hang on to them. The problem is that our customers always want our products to do more, more, more for them. What this means is that we always need to be adding new features and capabilities to our products. Where things can get a bit tricky is when it comes to just exactly how we tell our existing and prospective customers about what new features are coming and when they will arrive. What Kind Of…
  • How To Create A Product Timeline That Works

    drjim
    6 Apr 2015 | 2:00 am
    A product timeline is only as valuable as it is used Image Credit: Marcio Rocha Pereira Ah, product timelines. This is arguably one of the most visible and one of the most difficult things that a product manager is called on to create in order to communicate your product development definition. It turns out that creating a timeline is not really all that hard to do. However, creating a timeline that is both accurate and useful to other people is quite hard to do. I recently had to help a startup company create their very first product timeline and it reminded me just how tricky this task can…
  • How Do You Save A Dying Brand? The Blackberry Story

    drjim
    23 Mar 2015 | 2:00 am
    BlackBerrys were once hot, now they’re not. Now what?Image Credit: Kārlis Dambrāns The best product management job to have roughly 5 years ago would have been to work at Blackberry – the maker of the most popular mobile phones. Back in the day, no matter where you went, you would always see people typing on those little Blackberry keyboards or using their little Blackberry trackballs. However, a lot has happened in the past 5 years – both the iPhone and Android arrived on the scene and Blackberry has fallen on hard times. Can this brand be saved? How Did Blackberry Fall Down? The…
  • Can Product Managers Innovate Too Fast?

    drjim
    16 Mar 2015 | 2:00 am
    Is it possible to move into the cloud too fast?Image Credit: Raffaele Camardella Over in the world of IT products, there is a lot of talk going on about “cloud computing”. In a nutshell, what this means is that companies stop buying computers to run their programs on and instead pay other companies to buy computers and then turn their software over to them so that they take care of all of the details of keeping the software up and running. The economics are pretty nice and so a lot of product managers are switching to this business model. However, is it possible to switch too…
 
  • add this feed to my.Alltop

    Take Me To Your Leader!

  • 5 Innovations Breaking the Boundaries of Digital

    Freddie Laker
    15 Apr 2015 | 9:11 pm
    For the last thirty years, since the birth of the Internet, both the physical and digital worlds have continued to evolve, with innovation after innovation. For most of that time, they have been two separate entities but the boundaries between the physical and digital worlds are crumbling. Here are five innovations that are doing their utmost to break these barriers down. Holographic Protesters Unhappy people have protested what they believe to be unfair or unjust treatment for centuries, possibly even millennia. It is part of human nature to stand up for what they believe. One topic that is…
  • The 5 Best Innovations at SXSW 2015

    Freddie Laker
    19 Mar 2015 | 8:01 pm
    After attending SXSW nine times I’ve seen all manner of innovations, from the meaningless to the profound, there. I’ve launched a startup at SXSW in 2013 and even had my work recognized at the Interactive Awards. I want to claim SXSW has lost relevance, and that the marketers have ruined it, but have to admit there are still some wonderful innovations on display. BioBots BioBots was, deservedly, recognized as one of the most innovative startups at SXSW. BioBots offers plug and play desktop 3D bioprinting that enables users to easily make functional three dimensional living tissue from…
  • The Six Most Awesome Innovations At MWC 2015

    Freddie Laker
    4 Mar 2015 | 7:10 pm
    It’s Mobile World Congress (MWC) time again, which for anyone who doesn’t know is the world’s largest trade exhibition for those in the mobile industry. It’s where the manufacturers get to show off what’s new and great in the world of mobile technology. Of course the definition of mobile technology has definitely widened over the years, and the stars from this year’s show are a light year away from the humble mobile telephone, where it all began. Mr Spock, as played by the late lamented Leonard Nimoy, would have been stunned by how far behind the times his communicator has…
  • 5 Most Innovative Black-Led Tech Companies

    Freddie Laker
    26 Feb 2015 | 8:09 pm
    In acknowledgement of Black Tech Week, which celebrates African American innovators during the last week of Black History Month, we’re focusing this week’s article on five innovative black-led technology companies. I happen to work at a black-led technology company. I didn’t know it before, but being a black CEO in tech is surprisingly rare. I enjoyed putting this list together as the black men and women in the industry are  exceptional – I just wish there were more of them! Metalayer – Co-Founder: Jonathan Gosier Organizations are swamped in data. Much of this…
  • 5 Recent Innovations You Might Have Missed

    Freddie Laker
    9 Feb 2015 | 8:51 pm
    The world is changing rapidly. There are always new ideas, new techniques, new ways to look at old problems, new problems to be solved. There is no shortage of truly innovative technologies to be found and examined. This week’s round-up contains everything from anti-aging technology to robotic warfare to innovations around personal identity. Reversing Aging By Decades in Humans A new bioengineering technique has been discovered by Stanford Medical Center scientists which can extend the length of human telomeres, which are protective caps we have on the end of our chromosomes designed to…
  • add this feed to my.Alltop

    SEAN TINER

  • Ideas for a “Workcation”

    Sean Tiner
    20 Apr 2015 | 9:22 am
    This post is #12 in a #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime.       Workcations don’t need to be elaborate and require a lot of money to enjoy. From enjoying a picnic in a park to taking a stroll along a hiking path, workcations are meant to get outside and enjoy nature, while unplugging from technology and connecting with others around them. Below are some additional workcation ideas…
  • How to Make your Own Workcation

    Sean Tiner
    13 Apr 2015 | 9:21 am
    This post is #11 in a #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime. Experiencing your own workcation simply doesn’t happen overnight. It takes a little time to plan, prepare, and get ready for your first experience. The simple steps below are to help you make the most of your experience and help you appreciate each and every workcation moving forward. Write it down: The easiest way to start your…
  • Benefits to Time Off/Workcation

    Sean Tiner
    6 Apr 2015 | 9:20 am
    This post is #10 in a #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime. As you continue to define and expand upon the reasons behind your workcation, let’s look at some of the leading studies about the benefits of taking time off. According to Alertness Solutions, an independent research firm, the benefits of a vacation respite can help increase worker performance by 80%, and reaction times of returning…
  • The Why versus the What

    Sean Tiner
    30 Mar 2015 | 9:18 am
    This post is #9 in a #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime. It is easy to focus on a goal without understanding the reason behind the goal. If you don’t focus on the motivation behind accomplishing the goal, then it can be a struggle to set in motion the plans and initiatives to accomplish the goal. For example, your goal may be to run a half marathon, but if there is no why; it may be harder to…
  • Experience & lessons from my first Workcation

    Sean Tiner
    23 Mar 2015 | 9:16 am
    This post is #8 in a #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime. The idea of having a bonfire, sleeping in a tent, showering, and returning to work may not excite everyone, but it warmed my spirit! I felt I became so accustomed to the comforts of my house – running hot shower, comfortable bed, and toilet – as well as the comforts of technology – including watching programmed DVR television,…
  • add this feed to my.Alltop

    connect.icrossing.co.uk

  • Celebrating YouTube: Our favourite YouTube ads of all time

    oliver.hughes
    23 Apr 2015 | 6:34 am
    Today’s a big day for YouTube lovers around the world – we’re celebrating 10 years since the very first video was uploaded to the channel. YouTube has come a long way since the 23rd April 2005 – from the inaugural video of ‘Me at the Zoo’ (yes, it really was that) to today’s home grown YouTube vlogging superstars like Zoella – who reportedly earns £20000 a month from advertising. To mark the occasion we thought we’d do a quick rundown of our favourite YouTube ads of all time. What makes this selection all so brilliant is that each one of them is a great bit of creative that…
  • Why SEO and PR need to buddy up

    Carsta Maria Mueller
    22 Apr 2015 | 6:30 am
    The Global View This year we have introduced The Global View – a series of Connect posts that will give you a quick snapshot of the big issues influencing digital marketing around the world, as seen by the different offices in the iCrossing network. For the second in the series, the guys in Germany are discussing the need for PR and SEO to become best buddies. This continues to be a seriously hot topic for us in the UK as well and is something the UK SEO team have written about previously as well. Here’s what they had to say about it. One of the big challenges for CMOs in 2015 will be to…
  • Mobile algorithm update exposes Google’s struggle with ad revenue

    Adam Skalak
    21 Apr 2015 | 8:13 am
    The search community is buzzing today as Google’s biggest ever mobile algorithm update hits. And while the search engine giant is sending a strong message to brands – improve your mobile sites or else… does it also hint to the fact that Google is feeling the pinch? Clearly too many brands have failed to develop their mobile friendliness in line with the massive increase in mobile search and this is hitting Google where it hurts most, advertising revenue. Their latest ad revenue figures show growth has slowed considerably over the last couple of years, despite mobile use continuing…
  • How to use paid social advertising to meet your business objectives

    James Mortimer
    21 Apr 2015 | 4:58 am
    As we continue to see more social sites take their first steps into monetising their network through ads – Pinterest in the US being the latest to do so – the world of paid social is becoming an ever more complicated minefield for brands to negotiate. In response, we have produced a series of guides that will help you get to grips with the different formats on offer and choose the right platforms for your campaign. But before we go into that, let’s take a look at the two things you absolutely must do before you start any paid social campaign: 1. Be clear on the business objective you…
  • 10 things you may not know about Google’s mobile-friendly update

    Modestos Siotos
    13 Apr 2015 | 3:28 am
    The clock is ticking down before Google’s much anticipated ‘mobile-friendly’ algorithm update that will reward mobile-friendly pages with higher search rankings and push down those that do not qualify gets rolled out. The below ten points have all been confirmed by Google’s representatives in various ways including official announcements, presentations, hangouts as well as Q&A sessions in recent SEO conferences such as SMX West and Brighton SEO. Google’s Webmaster Trends Analyst, Gary Illyes, shed some more light on the forthcoming Google update during a Q&A…
 
  • add this feed to my.Alltop

    Jim's Marketing Blog

  • How to predict your success in advance

    Jim Connolly
    25 Apr 2015 | 2:08 am
    People often ask me if their new business idea will succeed or not. Of course, the only way to know for sure is to ship the idea and see what happens. The reason you can’t predict a successful project in advance, is that an idea, even a wonderful idea, can’t achieve anything by itself. For example: A wonderful idea will flop without a willingness to hustle. It takes persistence, energy and motivation to drive a new project forward. No hustle, no momentum. No momentum, no success. A wonderful idea will also flop if the marketing is ineffective. You need to reach the right people…
  • How to Bake Marketing into your business

    Jim Connolly
    22 Apr 2015 | 11:35 pm
    The most successful businesses bake marketing into their services. In this post, I will explain what that means and why you should do the same. If you have not heard the term before, baking marketing into a service (or product) means creating something, which is of so much value and interest that people want to buy it and also tell their friends about it. Most small business owners do the opposite Look around you at your competitors and you will see that with few exceptions, they all seem remarkably similar. So, they try and undercut one another on prices or fees, out network one another or…
  • You probably need more critics. Yes. Really!

    Jim Connolly
    21 Apr 2015 | 2:27 am
    You can’t please everyone. And do you know what? You shouldn’t even try to. If you do, you will end up playing it safe… being predictable and being ignored. Ouch! That’s not a smart move for any business owner, who wants to grow a successful business. Why? Because it’s impossible to achieve any kind of commercial success, when you’re keeping your head down, working hard and being ignored. The answer is to embrace criticism Instead of blending into the background, you can choose to do work that matters. Tell it the way you see it. Put your own dent in the…
  • 2 Things to remember about shortcuts to success

    Jim Connolly
    20 Apr 2015 | 2:18 am
    The Internet is packed with people offering tricks, to make your business super successful, super fast. It’s easy to see why. There are thousands of small business owners, worried that their business isn’t growing fast enough. To them, the promise of a shortcut or growth hack can be irresistible. When things seem too good to be true… These shortcuts to success have 2 things in common. They are not shortcuts. They don’t lead to success. The fastest route to business success Rather than looking for shortcuts to success, the smart business owner looks for proven paths to…
  • 3 Ways to attract more sales leads or client enquiries

    Jim Connolly
    18 Apr 2015 | 3:15 am
    If you want to attract more sales leads or client enquiries, today’s post is for you. It shows the 3 main reasons why sales leads dry up AND more importantly, gives you some ideas on how to put things right. Let’s go! How to open the floodgates When sales, client enquiries and business leads slow down, there’s always a reason. This is good news. Once you identify the cause and put things right, the sales and enquiries come flooding in. Since starting my marketing business in 1995, I have seen the same 3 causes of this problem repeated over and over again. Here they are,…
  • add this feed to my.Alltop

    Grow The Dream | formerly Epiphany Marketing LLC | RSS Feed

  • [VIDEO] How to Create Graphics for Social Media Using Free Tools

    David G. Johnson
    23 Apr 2015 | 12:13 pm
    Would you like to have branded graphics for your Facebook page, blog site, Pinterest account or other social media? Have you ever wondered how to get fantastic visuals without hiring a designer? Don’t have Photoshop or other high-end tools? In this training, originally made available exclusively to our members and alumni, we show you how to get great-looking graphics without special skills using only free software. Here’s some of what you’ll learn: Exactly what software you need and where to get it at no charge. Where to find great-looking photos you are free to use in your business at…
  • Announcing the Grow the Dream Show!

    Rod Thomson
    22 Apr 2015 | 6:11 pm
    We are thrilled to officially announce that The Growth Show podcast has been renamed Grow the Dream Show. We are keeping the same on-air team, same insights, same goals for listeners to grow their companies, but with a new identity. We are proud of what we did with The Growth Show podcast, and the listener response, but we chose to create a mutually beneficial agreement to allow a well-respected NYSE-traded corporation to use the identity. So now the excitement begins anew with the launch of the Grow the Dream Show, where co-hosts David G. Johnson, Rod Thomson and Josh Muccio discuss the most…
  • 6 Reasons to Outsource Your Content Creation

    David G. Johnson
    14 Apr 2015 | 8:43 am
    Writing a business blog is without question one of the single most powerful marketing methods available to any business, small or large. The data around blogging is huge. Businesses who blog get more web traffic, more leads, and better ROI on marketing than those who don’t. In fact, according to inbound marketing software giant, Hubspot, marketers who have prioritized blogging are 13x more likely to enjoy positive ROI on their marketing efforts. As a conference speaker and consultant, I’ve been pounding the drum since 2006 that business owners and their teams should be blogging…
  • Google Mobile Algorithm Update: Are You Ready?

    David G. Johnson
    10 Apr 2015 | 11:06 am
    By now you’ve probably heard about the update to Google’s algorithm update that’s coming on April 21st. Based upon how much Google has said about it publicly, it’s widely believed to be the biggest single algorithm change in Google’s history. There’s a fair amount of confusion about it, so let’s do what we can here to clarify what’s going on and how it affects you. What’s Changing in this Google Algorithm Update? First of all, this change will affect Google search results. That means that if you have a website, you will most likely be…
  • How to Host Your Podcast Files on Amazon S3

    David G. Johnson
    30 Mar 2015 | 10:07 am
    When you’re first getting started with podcasting, one of the first challenges you might run into has to do with hosting your large files. Whether you’re producing an audio podcast or a video podcast, the media files can get large fairly quickly. Of course, you can always use your FTP client and upload the files to a folder on your webserver, and that may actually work for a while. But in the long run, there are several reasons why hosting your podcast media files on your web server may not be the best solution: Your web hosting account may have storage limits, which can result in…
  • add this feed to my.Alltop

    columbus imPRessions

  • Cheers to Seven Years

    1 Apr 2015 | 5:00 am
    Today columbus imPRessions is 7-years-old!!! Seven, my favorite number, happens to be the year of brass. The number seven seems to have quite a bit of meaning too. For when it comes to making a grand statement, feeling lucky or seeking the divine, nothing beats the power of seven. The optimum number of hours of sleep for humans is seven. There are seven colours of the rainbow. The number
  • Total Comfort Shoes: Grand Opening Social Strategy

    31 Mar 2015 | 4:38 pm
    The last couple months I've had the pleasure of assisting Total Comfort Shoes, a locally owned shoe company, with their social strategy, specifically for Facebook to promote and get ready for the Easton Gateway Grand Opening on April 16th. We've discussed the importance of connecting online with the brands they carry, as well as the local media, creating hashtag strategies and engaging
  • Are You A Woman Living In Delaware County? Here Is An Opportunity For You.

    21 Mar 2015 | 7:05 am
    If you're looking for an opportunity to give back where you live, the United Way of Delaware County Women's Leadership Network may just be the place for you. We're raising awareness and funds for programs in Delaware County and making a big difference. Since 2012 we have raised well over $270,000! I volunteer my time as Chair of the Steering Committee, as well as create the monthly messaging and
  • Happy Holidaze 2014!

    8 Dec 2014 | 3:56 am
    Wishing you a very Merry Christmas and a Happy Holiday Season! I hope you make it a little spicy!
  • My Vacation Day In The Woods

    4 Dec 2014 | 2:56 pm
    Today I took a vacation day and experienced my first hunting adventure. Sitting quietly in the woods for hours gives you plenty of time to think, and think and think (and take a selfie or two). I learned quite a bit while in the woods about hunting and myself: Multiple layers are good and Cabela's long john's definitely do the job at keeping you warm. However, I tend to look like
 
  • add this feed to my.Alltop

    Think customers: The 1to1 Blog

  • Forrester's Customer Experience Index, Spring 2015: The Start of a Whole New Ball Game

    Guest Blogger: Megan Burns
    24 Apr 2015 | 7:04 am
    One week ago today, we Bostonians enjoyed a picture-perfect opening day at Fenway Park. The sun was shining, temps finally warmed up after an abysmal winter, opening ceremonies paid tribute to local heroes like the Richard and Frates families,* and our beloved Red Sox beat the Washington Nationals 9 to 4. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Create Emotionally Engaging Customer Experiences

    Judith Aquino
    22 Apr 2015 | 10:01 pm
    In today's hypercompetitive market, emotional branding has become an important part of a brand's ability to win loyal customers. Technology advances and saturated markets have made many products and services interchangeable. And competing solely on price is an unreliable strategy. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Do SMBs Hold the Big Data Advantage?

    Anna Papachristos
    21 Apr 2015 | 9:00 pm
    For today's data-driven marketer, more advanced omnichannel campaigns have become standard. But, as companies begin to crave more data in an effort to gain deeper understanding of their customers, many are beginning to recognize that Big Data isn't about volume--it's about what's actionable. SMBs, however, are uniquely positioned to use data to develop closer customer relationships and obtain insights that bigger brands can't, as the explosion of cloud-based technologies has put these companies on equal footing with their larger counterparts. There’s more… To read the rest of this blog…
  • Google Places Mobile Front and Center

    Tom Hoffman
    21 Apr 2015 | 5:32 am
    In case you hadn't heard, Google is introducing big changes to its algorithmic formula beginning today that will place increased weight on the mobile friendliness of a company's website. If a company's website isn't deemed mobile friendly by Google (you can take the test here to find out), this will adversely affect the website's ranking by Google and, as a result, the volume of traffic headed to the website along with the potential leads being generated. The good news for marketers is that the impact on a website's ranking will only affect searches conducted on mobile phones and not on…
  • Closing the Executive-Employee Income Gap

    Mila D'Antonio
    20 Apr 2015 | 7:39 am
    The banker John Pierpont Morgan, founder of JP Morgan, once said that no one at the top of a company should earn more than 20 times of those at the bottom. Among FTSE-100 companies last year, only two chief executives met Morgan's proclamation. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • add this feed to my.Alltop

    Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Mirum

  • Stand Out With Breakthrough Ideas

    Mitch Joel
    26 Apr 2015 | 6:08 am
    Episode #459 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. I can be old and cynical when it comes to building a personal brand. It used to be that digital media allowed all of us to present ourselves in a three-dimensional way. While that statement still stands true, we have a swath of people presenting themselves in really silly and unprofessionals ways online. Figuring out how to make a statement that is both authentic and professional can be a challenge in this Instagram world. Still, when it comes to people who really understand how to decode…
  • Six Links Worthy Of Your Attention #253

    Mitch Joel
    24 Apr 2015 | 6:22 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
  • All Businesses Can Act Like They're From Silicon Valley

    Mitch Joel
    24 Apr 2015 | 12:15 pm
    Corporate culture is a huge part of what makes a business successful. There's a statement that no single business professional would ever challenge. The problem, of course, is that cultures are often hard to control, understand and nurture. Sometimes they happen in an organic way, and sometimes they come from a strong management team. There are instances when an individual's brand is the corporate culture (Steve Job, Elon Musk, etc...), and there are instances when the culture is affected by outside forces. All of us struggle with corporate culture. How to define it. How to work it. How to…
  • Your Streaming Live Brand

    Mitch Joel
    24 Apr 2015 | 6:35 am
    It's a race to see which brands will be first on Periscope (or Meerkat). This is nothing new. It happens all of the time. Some brands really do embrace an early-adopter ethos and score big earned media points by doing something (anything) with the latest and greatest shiny object that is capturing our attention. Right now, that object is the ability to live stream (with fairly good quality) from your smartphone, and Twitter is the prime gateway. If you've tinkered with Meerkat and Periscope (and, if you have not, you really should), it's an eye-opening experience. The quality really is…
  • Big Can Often Be Much Better

    Mitch Joel
    24 Apr 2015 | 3:34 am
    How many times a day do you read about a brand messing up? It's a sport at this point. Some people make a living by showing brands just how much other businesses are screwing up, as some kind of warning/lesson. A bad customer experience is about as prevalent in the online feeds of the world as selfies and what people are eating for dinner. It has become so commonplace, that most of us read it, shake our heads and continue buying from the same brands, in the hopes that what happened to our friend won't happen to us. My friend, Jay Baer, is in the middle of promoting his new talk and soon-to-be…
 
  • add this feed to my.Alltop

    Marketing Ideas You Can Copy

  • Great LinkedIn Profiles for MSP CEOs

    Katherine Drotos
    22 Apr 2015 | 9:12 am
    In How to Build a Smarter LinkedIn Profile for MSP CEOs, I explain that building trust is more important for managed services providers than for a typical business. MSPs interact with one of the most critical resources for businesses — their IT operations, hardware, and software. Law offices store client and case information on servers. Healthcare providers use electronic medical records (EMR) to keep track of patients’ histories and they need to be HIPAA compliant. Effective MSPs make sure businesses have data recovery and business continuity plans ready for execution. Should anything…
  • 3 Tools to Help Small Tech Companies Find Influencers

    Katherine Drotos
    14 Apr 2015 | 7:16 am
    A small technology company doesn’t have time to search thousands of contacts to find the right people who can write a blog post or article, share information on social media or invite them to write a guest post on their website. These right people are influencers who have a large following that allows them to amplify your reach. When they mention your business in any shape or form, it sends traffic, retweets and mentions soaring. Influencers aren’t necessarily celebrities. They’re well-respected and trusted people in their fields. They can be thought leaders, executives, connectors,…
  • Making the Most of LinkedIn: Daily Action Plan

    Katherine Drotos
    16 Mar 2015 | 7:34 am
    Do you have a good LinkedIn profile that includes a LinkedIn profile picture and all the important fields filled in? Before you start doing regular activities in LinkedIn, you want to make sure your profile is in tip top shape. To help you along, you might check out 10 great examples of CEO LinkedIn profiles. LinkedIn profile all good now? You know you can do a lot of things on LinkedIn. But your time is limited. To help you along, use this checklist as your Daily LinkedIn Action Plan. It’s OK if you can’t do it five days a week. Try to make it a habit to work through the list two or…
  • How Do I Build Relationships on LinkedIn?

    Katherine Drotos
    5 Mar 2015 | 11:48 am
    Building relationships on LinkedIn requires a different tact than with people you meet in person. You might attend a conference or a networking event. There, you work the room introducing yourself and learning about others. Before moving on, you exchange contact information and follow up. With LinkedIn, you’re in a room with millions of other professionals. Who do you talk to? What do you say? Should you send a message? Start a conversation in a forum? It’s almost like trying to clean an overflowing garage. Where do you start? First, know that there are no shortcuts or speedy ways to…
  • LinkedIn Etiquette: 14 Tips You Must Know

    Katherine Drotos
    27 Feb 2015 | 8:00 am
    I recently received an unusual message on LinkedIn. Let’s just say it was the kind of message you expect from Match.com, not LinkedIn. It made me uncomfortable, so I promptly removed that person as a connection. Every social media network is different and has its own unwritten rules. It may not be black or white, but with experience, you get a sense of what’s right and what’s not. Sometimes, it doesn’t become obvious, especially with a professional network like LinkedIn. Clients often ask questions about LinkedIn like “If people endorse or recommend me, should I endorse or…
  • add this feed to my.Alltop

    Total Youth Research

  • Chart: Snapchat share of teen mobile internet users

    Graham Brown
    26 Apr 2015 | 7:45 am
    Chart: Snapchat share of teen mobile internet users. Snapchat Dominates Teen Mobile Internet Use in UK, Sweden and US
  • Chart: Millennial Snapchat Use iOS and Android

    Graham Brown
    26 Apr 2015 | 12:53 am
    Chart: Millennial Snapchat Use iOS and Android. Snapchat Use on iOS Devices Increased 100% in Last Year
  • How Privacy Sells Snapchat to Young Users

    Graham Brown
    25 Apr 2015 | 7:40 am
    Privacy sells. We need to move beyond seeing privacy as a burden for young users and a key selling point for services like Snapchat. Privacy allows networks to grow and it's this growth that in turn leads to the opportunity to cross-sell new services. Snapchat is doing just that with Snapcash (payments) and Snapchat Discover (media aggregation).
  • Chart: Demographic Composition of Social Networks

    Graham Brown
    25 Apr 2015 | 12:33 am
    It's difficult to find another social network with such a young, loyal audience. Snapchat has really cornered the market and has the kind of trusted relationships that Facebook and SMS had in the early days. That's why marketers, media and advertisers are keen to get on board and explore the Snapchat potential.
  • Special Feature: Youth and Snapchat

    Graham Brown
    24 Apr 2015 | 12:26 am
    Snapchat is a mobile messaging service popular with teens (Gen Z) and Millennials. Unlike other messaging apps, "Snaps" auto-delete after a time set by the sender (average 6 seconds). The auto-delete feature combined with the lack of extensive personal profiling makes Snapchat particularly popular with younger users. In an era where every mistake or status update has the ability to leak out into the wider public, teens and Millennials are very sensitive and aware of privacy issues.
  • add this feed to my.Alltop

    Curiously Persistent

  • We Love the Internet 2015/17: The Binge reading disorder edition

    Simon Kendrick
    24 Apr 2015 | 6:40 am
    Part 1: For the day job Things to think about: Binge Reading Disorder – reading but not remembering Instagram’s TMZ – the shade room @MedievalReacts and the Weird, Money-Making World of Parody Twitter Accounts The fallacy of our time – advertising focusing on distribution rather than production The Next Big Thing In Design? Less Choice Reference points: Lost In Emoji Translation: Apple vs. Android “Music was better back then”: When do we stop keeping up with popular music? Charted: How history’s most creative people organized their days 25 Popular Business Books Summarized In…
  • We Love the Internet 2015/16: The Power of 10 edition

    Simon Kendrick
    17 Apr 2015 | 3:19 am
    Part 1: For the day job Things to think about: Power of 10: Why networks are ordering shorter seasons for their hit shows Full stack credibility – trust in journalism Twitter and what might have been – in response to them shutting off their fire hose At the Head of the Pack, HBO Shows the Way Forward Hope watching vs hate watching in TV’s new golden age How Pixar solves problems from the inside out A Wi-Fi Barbie Doll With the Soul of Siri Reference points: The ultimate list of visual content tools Ev Williams’ rules for quality content in the clickbait age PDF find and replace The…
  • We Love the Internet 2015/15: The Time to Statham punch edition

    Simon Kendrick
    10 Apr 2015 | 1:37 am
    An even longer than normal edition to cover the past two weeks Part 1: For the day job Things to think about: Why has TV storytelling become so complex?: A journalistic take Facebook’s new nostalgia feature is already bringing up painful memories How Millennials Are Changing the Way Ad Agencies Work Why Procter & Gamble Is More Disruptive Than You Inside Popcorn Time, the piracy party Hollywood can’t stop How the Internet and a New Generation of Superfans Helped Create the Second Comedy Boom Messaging and mobile platforms and The message is the medium – Benedict Evans and The…
  • We Love the Internet 2015/13: The Touch-screen generation edition

    Simon Kendrick
    27 Mar 2015 | 2:29 am
    No edition next week, back for 2015/15 Part 1: For the day job Things to think about: Facebook, Google, and the Economics of Time – time spent or time saved A wave of distributed content is coming — will publishers sink or swim? The changing – and unchanging – structure of TV The huge implications of Google’s idea to rank sites based on their accuracy When Celebrities tweet – Larry King has a certain method TV’s New Golden Age Is Doomed – it’s funded on old, current and new business models all in competition Instagram is the new everything – from selling to messaging…
  • We Love the Internet 2015/12: The First and final frames edition

    Simon Kendrick
    20 Mar 2015 | 4:57 am
    Part 1: For the day job Things to think about: I Hate Myself Because I Don’t Work For BuzzFeed LEGO turned itself around by analyzing overbearing parents On Visual Design The evolution of Steve Jobs How Meerkat is Going to Change the 2016 Election for Every Campaign, Reporter and Voter – assuming it isn’t the next Ello The Empire Effect: What We’ve Learned From Its Phenomenal First Season App life: my day living by smartphone alone Reference points: A Poem Composed Entirely of SXSW Panel Titles The Remarkable Rise of Empire, in 7 Charts Species in pieces Longer reads: The friend…
 
  • add this feed to my.Alltop

    Marklives.com

  • Ad Feature: Brand Obama strikes a pose and EWN goes rapping!

    Simone Puterman
    24 Apr 2015 | 2:34 am
    by MarkLives (@marklives) In the latest Ad Feature, branding expert Andy Rice is joined by EWN news anchor Jacob Moshokoa and EWN online editor Sheldon Morias (standing in for Sizakile Marutlulle) to award one Superhero, one Hero and one Zero on the Wall of Fame or Shame. EWN also responds to Rice’s challenge from a few weeks back to do a rap video in a similar style to a recent work by Sky News. For the Wall of Fame or Shame: Moshokoa votes Brand Obama as a Hero for the US President’s imitation of sprint legend Usain Bolt’s pose Morais (@SheldonMorais) nominates a xenophobia-related…
  • #SouthAfricanTVratings: 13–19 April 2015 (week 16)

    Simone Puterman
    23 Apr 2015 | 8:55 pm
    by MarkLives (@marklives) See which were the most popular shows on South African TV for the week of 13–19 April 2015! Using data supplied by the new Broadcast Research Council of South Africa (BRCSA), this #SouthAfricanTVratings column is a weekly roundup of SA’s TV audience viewership. Image by 2nix courtesy of FreeDigitalPhotos.net We reveal the best-watched shows of the week before (in this case, 13–19 April 2015), where they ran and how many South Africans tuned in to watch: Top 20 — adults and kids Top 10 SABC1 — adults and kids Top 10 SABC2 — adults and kids Top 10 SABC3 —…
  • MagLove: An all-South African roundup

    Simone Puterman
    23 Apr 2015 | 8:32 pm
    MediaSlut (@MediaSlut)’s choice of the best South African magazine covers this week: Cosmopolitan South Africa ELLE South Africa Getaway British Airways High Life Men’s Health South Africa (Sex Report Issue) Sports Monthly SOUTH AFRICAN Cosmopolitan South Africa, May 2015 Sjoe! Rolene Strauss, our Miss World 2014, is rocking this cover! It only happens about once a year that Cosmopolitan SA uses a South African personality on its cover, and its nailed it with its choice this year, as she doesn’t have to stand back for any international personality — and looks the part! ELLE South…
  • Tech Law: Has Facebook found the balance between targeted ads and privacy?

    Simone Puterman
    22 Apr 2015 | 8:32 pm
    by Paul Jacobson (@pauljacobson Not too long ago, I suggested that advertisers should forgo targeted ads which leverage personal data because of the challenges that accompany this data usage, particularly from a privacy perspective, and the risk that only showing consumers ads relating to products and services they already use only reinforces a pretty narrow set of choices — a sort of selection effect. The selection effect remains a challenge but Facebook’s announcements at its f8 Developer Conference recently point to a very interesting solution for the potential privacy problem: a vast…
  • Shelf Life: The return of Panasonic to South Africa

    Simone Puterman
    22 Apr 2015 | 8:31 pm
    Louise Marsland (shelflife at marklives.com)’s weekly pick of recent product, packaging, design and food launches: Panasonic reinvests in South Africa Durex is sensitive to consumers’ needs, and tartan continues its comeback Panasonic stages a comeback Panasonic launched major plans this past week to “retake” the South African electronics market by putting a Panasonic product in every home and again becoming a household name in SA. The brand with the payoff line “A better life, a better world” flew in 10 Panasonic directors and media from all over the country to a press…
  • add this feed to my.Alltop

    KeySplash Creative - Marketing Communications, Content, Copywriting, Branding, Social Media

  • Must-Try Social Media and Productivity Tools

    Susan Gunelius
    21 Apr 2015 | 2:05 pm
    I’m not an early adopter of new tools. I hear the buzz, but don’t feel compelled to be the first person to try a new tool just for the sake of trying it. I need to be convinced that the tool will actually be useful to me rather than a huge waste of time. I’m envious of people who can try every new tool they hear about—how do they find the time? It’s a secret I’m not privy to, so when I do test a tool, I’ve already agonized over whether or not the few hours it will take me to dabble with it will be worth it or not. Suffice it to say, it takes a lot for…
  • Write Better Marketing Messages by Thinking Like a Journalist

    Susan Gunelius
    13 Apr 2015 | 7:00 am
    While copywriting is very different from journalism, the research behind the process is very similar. Before you begin writing copy, you need to understand your goals and the benefits of your products in order to create a compelling, actionable message. For example, don’t just use your own opinion to identify the best features and benefits of your product. Those features and benefits might not be the most important ones to your customers depending on where, when and what you’re advertising. To ensure the benefits you communicate in your marketing messages are the most effective,…
  • 10 Ways to Quantify Your Differentiators

    Susan Gunelius
    2 Apr 2015 | 3:46 pm
    If you can quantify the differences between your product and your competitors’ products, you’ve hit the jackpot. For example, if your competitor only offers a one-year guarantee on its product, but you offer a five-year guarantee, shout it to the world in your copy! Gather Your Quantifiable Evidence To quantify your differentiators, you first need to gather your data. Nothing helps draw attention to the differences between products better than hard numbers, so do your research and create a list of the differences between you and your competitors. For each difference that you can…
  • Which Comes First in Marketing – Words or Design?

    Susan Gunelius
    17 Mar 2015 | 10:33 am
    Ask a copywriter which comes first—words or design. Next, ask a graphic designer or web designer which comes first—words or design. Don’t be surprised if you get two different answers. In general (because there are always exceptions), your words should come first and design second. That’s because your copy is your message. While a design might capture your target audience’s attention and help important points stand out, it’s your copy that will drive them to action and persuade them to buy your product or service. The Relationship between Words and Design…
  • Are You Breaking the First Tenet of Marketing?

    Susan Gunelius
    1 Jun 2014 | 5:05 pm
    The first tenet of marketing applies to all aspects of marketing—from copywriting to branding and everything else you can think of. It’s a simple rule, but it’s amazing how many businesses and marketers break it every day. The first tenet of marketing says that your business, product or service is far less important than its ability to fulfill your customers’ needs. In other words, no one cares about you. All they care about is how your business, brand, product, or service can help them, make their lives easier, make their lives better, and so on. They want to know…
  • add this feed to my.Alltop

    Kaleidico

  • When to Add Content Marketing to Your Marketing Plan

    Michelle Nickolaisen
    17 Apr 2015 | 6:00 am
    As you’re learning about content marketing and its many uses for your business, chances are, you’re wondering when you should start adding it into your marketing plan. Do you need to jump on it immediately? Do you need to wait until your product is established in the market? If you already have a product andRead More Article by Michelle Nickolaisen at When to Add Content Marketing to Your Marketing Plan
  • The 15 Best Websites in Detroit

    Topher Levin
    15 Apr 2015 | 10:03 am
    Does Detroit boast good web design? The answer is a resounding yes. From restaurants to industry to nonprofits, it’s clear the Motor City takes web design seriously. In this post, we take a look at 15 designs that help businesses connect with their audience, sell their product, and tell a great brand story. Here’s ourRead More Article by Topher Levin at The 15 Best Websites in Detroit
  • 7 Web Design Trends That Will Hopefully Go Away

    Topher Levin
    2 Apr 2015 | 12:24 pm
    There’s no one reason a web design trend becomes unenjoyable for designers and users, but that doesn’t make them any less annoying. Some are just past their prime. They were great for a while, but as times change, you notice the return on investment isn’t what it once was. Other trends still have a place,Read More Article by Topher Levin at 7 Web Design Trends That Will Hopefully Go Away
  • Content Marketing: 10 Things You Should Do After You Publish

    Michelle Nickolaisen
    1 Apr 2015 | 6:00 am
    A few weeks ago, we talked about what to do before you write your post. Much like content marketing doesn’t start with writing a blog post, it doesn’t end with the post being published, either. To make sure you’re getting the most out of your content, you need to have a post-publishing task list, too.Read More Article by Michelle Nickolaisen at Content Marketing: 10 Things You Should Do After You Publish
  • Webinar: How to Design Websites that Generate Leads

    Bill Rice
    30 Mar 2015 | 7:00 am
    This event has passed, but you can watch the complete presentation below: Every marketing director wants a beautiful website, but the savvy marketing executive wants a website that works beautifully. This is a fundamental tenet in our marketing ethos at Kaleidico–websites should be a significant contributor to your marketing strategy. Now for the hard questions:Read More Article by Bill Rice at Webinar: How to Design Websites that Generate Leads
 
  • add this feed to my.Alltop

    Technology & Marketing Law Blog

  • More Section 230 Cases Than I Can Handle!

    Eric Goldman
    25 Apr 2015 | 8:12 am
    Photo credit: enameled house number two hundred and thirty // ShutterStock My cup runneth over with Section 230 cases! This long blog post catches up on a few from the past couple months. Warning: there are some stinkers in this batch. Google, Inc. v. Hood, 2015 WL 1546160 (S.D. Miss. March 27, 2015) As you know, for some time Mississippi Attorney General Jim Hood has been haranguing Google about third party content on Google’s network, which culminated with a 79 page subpoena from Hood’s office to Google apparently predicated on legal theories that bear no resemblance to the…
  • LinkedIn’s “Reference Search” Service Doesn’t Violate Fair Credit Reporting Act–Sweet v. LinkedIn

    Venkat Balasubramani
    24 Apr 2015 | 3:01 pm
    Plaintiffs alleged that potential employers found references about them through LinkedIn’s Reference Searches functions, they were denied employment as a result, and thus LinkedIn violated the Fair Credit Reporting Act. LinkedIn users, including prospective employers, generally can search LinkedIn user profiles using its “proprietary search technology.” The Reference Search tool specifically provides: (1) the candidate’s employment history as provided to LinkedIn, and (2) a list of other members in the prospective employer’s network who worked at the same employers as the…
  • Mixed Ruling in Competitive Keyword Advertising Case–Goldline v. Regal

    Eric Goldman
    23 Apr 2015 | 2:12 pm
    Photo Credit: In the Garbage Can // ShutterStockThe lawsuit’s principal participants are rivals in the precious metals and coin industry. The defendant organization, Regal, has an affiliate program, and it appears that some affiliates bought competitive keyword advertising using the plaintiff Goldline’s trademark. The ruling is on Regal’s motion to dismiss, and the judge’s overly pithy opinion raises as many questions as it answers. The court based its ruling on the following facts alleged in the complaint: According to Plaintiff, Defendants purchase advertising…
  • Europe’s Antitrust Move Against Google: A Linkwrap

    Eric Goldman
    22 Apr 2015 | 9:36 am
    Photo credit: Two elephants fighting // ShutterStock For outside observers, it’s always thrilling to see two elephants like the EC and Google go tusk-to-tusk in a high-stakes battle. Normally, the government holds the edge in such clashes; after all, their enforcement resources are functionally limitless. But Google’s power as an institution is verging on government-esque, and I bet more than a few EC insiders wish they had as much money as Google. I think this suggests we have two well-matched opponents, and all that money sloshing around should continue to benefit the army of…
  • Union Isn’t Liable For Members’ Posts To Private Facebook Group–Weigand v. NLRB

    Eric Goldman
    18 Apr 2015 | 2:36 pm
    Photo credit: Protesters crowd landscape // ShutterStockThis case relates to a bus drivers’ strike in 2012. During the strike, union members posted “impassioned and bellicose” comments about the strike on the union’s Facebook page, which was accessible only to union members. The union didn’t authorize those comments. Weigand was an employee of the bus company. He was covered by the union’s collective bargaining agreement but was not a union member. He claimed the Facebook comments by union members coerced his exercise of “Section 7″ rights to…
  • add this feed to my.Alltop

    Vitamin IMC

  • Internet of Things (IoT): What you need to know

    LuCinda Hohmann
    21 Apr 2015 | 8:32 am
    A world based on the Internet of Things is upon us. There are extraordinary benefits to this world – but with them come questions and concerns. Here is what you need to know. What is the IoT? Imagine a world where potholes are fixed before anyone reports them, electricity is only distributed to your home when you need it, appliances turn themselves on and off depending on need, and heart attack victims are saved because changes in the heart’s rhythm are detected before the patient shows any signs. This is a world based on the Internet of Things. The Internet of Things is a phrase given to…
  • 3 Interactive Marketing Insights from WeChat’s Lunar New Year Campaign

    Yijie Lu
    16 Apr 2015 | 10:40 am
    How WeChat redefined rituals in a digital multiplatform age Giving money in a red envelope to relatives and close friends is an ancient tradition that represents best wishes during the Chinese Lunar New Year. As traditional rituals are encountering new technology and digitalization, the Chinese messaging app WeChat redefined the “red envelope” by inventing a virtual red envelope feature that can be used in chat rooms. On the Lunar New Year’s Eve, WeChat recorded 1 billion virtual red envelope transactions and 11 billion real-time interactions with its appearance in the gift giving…
  • Why Amazon’s Android App Bundle Made Perfect Sense

    Isha Deodhar
    6 Apr 2015 | 9:19 am
    In a bid to spread a bit of festive cheer during Christmas, Amazon offered, for two days, a free collection of paid apps and games valued at $220. “The Largest Free App of the Day Bundle Ever” was of particular interest to those of us who study customer engagement with brands on mobile devices. According to Amazon’s post-Christmas press release, “Nearly 60 percent of Amazon.com customers shopped using a mobile device this holiday season. Mobile shopping accelerated as customers got later into the shopping season.” Amazon’s offer was an ingenious strategy to ensure that…
  • #1800FlowersFail Taught the Floral and Gourmet Gift Retailer One Thing: The Power of Negative Word-of-Mouth Matters

    Abby Rudd
    24 Mar 2015 | 11:17 am
    When you order a high-priced floral arrangement for your loved one on Valentine’s Day, you expect the delivered product to appear as beautiful as the image from the website. However, 1-800-Flowers outraged its customers from around the United States as arrangements were delivered late with half-dead flowers and crushed chocolates this February 14th. The unfortunate negative experiences for customers catapulted 1-800-Flowers into the spotlight as #1800FlowersFail became a trending topic across social media platforms. While this sort of customer disappointment is far from the norm for its…
  • Retail Marketers: Are you leading the trend in “Total Retail”?

    Mishu Rahman Din
    4 Mar 2015 | 8:24 am
    Future retail experience is being transformed as you read this article. For Retail Marketers, keeping up with the latest and the greatest in the “Search-Shop-Share” model that is the basis of Total Retail experience is imperative to existence.  As a digital marketer in the Northwestern Medill Integrated Marketing Communications [IMC] program, I have been studying the concept of Total Retail and found some interesting trends you need to know about while developing your retail strategy: Be Seamless – know behavior of your target market and adapt to a seamless model that embraces…
  • add this feed to my.Alltop

    Online Marketing Blog - TopRank®

  • Online Marketing News: Facebook Says Hello, Twitter Gets More Direct, Google Gets Mobile-Friendly

    Ben Brausen
    24 Apr 2015 | 2:45 am
    The Periodic Table of Social Media - There’s a science to social media. From content and metrics to terminology, here’s a fun way to test and verify your social marketing experiments. Direct Marketing News New Direct Messaging Comes To Twitter - With today’s changes, the ice cream shop can opt to receive Direct Messages from anyone; so you can privately send your appreciation for the salted caramel without any barriers. Twitter Facebook, Twitter To See US Display Revenue Share Rise As Yahoo, Google Slip - Twitter is expected to supplant Yahoo as the third largest seller of…
  • 4 Essential Tips for Content Marketers to Survive Mobilegeddon, Google’s Mobile Friendly Update

    Ashley Zeckman
    23 Apr 2015 | 3:30 am
    Internet users are spending more time than ever on their smartphones, which means Content Marketers must adjust their strategies to create a better user experience for those drawn to the small screen. The release of Google’s new mobile-friendly update, aka "mobilegeddon", has drawn a firestorm of attention to the need for improving website responsiveness and user experience on mobile devices. There's a good reason for this: A recent study by ComScore and Millennial Media found that approximately 56% of digital content is now consumed via smartphones. Knowing that a large portion of…
  • Rejoining TopRank Marketing: 5 Career Lessons That Brought Me Back

    Ashley Zeckman
    22 Apr 2015 | 3:30 am
    One of the most exciting parts of life is uncertainty. You never really know where the decisions that you make will lead you. Sure, you have a rough idea of where you may end up but there are always unforeseen factors outside your control. In my first stint at TopRank Marketing, I was the agency Marketing Manager. This was a unique and very creative position that allowed me to work closely with our CEO Lee Odden. In that time, In that time I focused on being a sponge and soaking up as much as I could from the years of digital marketing knowledge contained within the walls of the TopRank…
  • eBook: Winning with Authority Rainmaker – Integrated Content, Search & Social Media

    Lee Odden
    20 Apr 2015 | 4:19 am
    When faced with the seemingly insurmountable odds of information overload, 63GB per person per day in the USA, how can brands, let alone enterprising individuals stand out? Be the best answer wherever customers are looking. And how do you do that? By creating authority across channels and media from search to social to wherever content can be discovered, consumed or acted on. To provide you with a clear roadmap on creating authority through integrated marketing, our latest conference eBook project launches today for Copyblogger’s Authority Rainmaker conference. Featuring top experts…
  • Online Marketing News: LinkedIn Gets Elevated, Foursquare Gets Pinpointed, The Firehose Gets Cut Off

    Ben Brausen
    17 Apr 2015 | 2:45 am
    Content Creation vs. Content Sharing [INFOGRAPHIC] - If there were a magic wand to conquer the online content strategy, most, if not all, would give it a wave–or two. Unfortunately, there is no one magical solution to mastering your brand’s online presence, but there are a few ways you can revitalize it. See what content creation and content sharing can do for you. Social Media Today Facebook, Twitter to Claim a Third of Display Ads in Two Years - A new forecast from eMarketer sees the two leading social networks claiming some $14 billion in display ad spending in two years, or…
 
  • add this feed to my.Alltop

  • You haven't tried this pant, but you should

    26 Apr 2015 | 1:41 pm
    You haven't tried this pant, but you shouldAOLDon't get stuck wearing the same old jeans every day of the week. This chic staple is guaranteed to get you out of your fashion rut.3 easy ways to wear themMore styleLayering item you need for springHow to wear a white button-up
  • Experts knew the Nepal quake was brewing

    26 Apr 2015 | 1:41 pm
    Experts knew the Nepal quake was brewing GettyScientists discussed the possibility of a major tremor one week ago -- but it arrived earlier than expected, killing thousands of people.'Nightmare waiting to happen'Related coverageAvalanche sweeps Everest regionStrongest earthquakes since 1900
  • Get incredible savings on your next cruise

    26 Apr 2015 | 1:41 pm
    Get incredible savings on your next cruise GettyPlan a cruise now with Norwegian and choose from beverage packages, dining options and more!Plus, shore excursionsMore from AOL TravelCheap summer flights to EuropeTravel tips, ideas and deals
  • State eyed as court readies for marriage case

    26 Apr 2015 | 1:41 pm
    State eyed as court readies for marriage caseGettyAs the Supreme Court preps for oral arguments Tuesday, one state that banned same-sex marriage is seen to be in a political crossfire. Challenges the position may poseMore on this storyWhat's at stake in the argumentsOpponents urge court to go slow
  • Mourners cry for justice in wake of Gray's death

    26 Apr 2015 | 1:41 pm
    Mourners cry for justice in wake of Gray's deathGettyFriends and family of Freddie Gray gathered Sunday to remember the life of the 25-year-old who died one week after an encounter with cops.'Somebody is going to have to pay'More headlinesFrance detains 3 in terror probeGOP's death penalty stance shifts
  • add this feed to my.Alltop

    Chief Marketing Technologist

  • I’m sorry, but marketing software is still a world in flux

    Scott Brinker
    22 Apr 2015 | 11:57 am
    I’m sorry. I know a lot of people wish that the marketing technology merry-go-round would slow down and consolidate. And I fully appreciate why that’s desirable. Unfortunately, the evidence I keep encountering says we’re not there yet. Here are a few points on the curve that I’ve recently come across that suggest that marketing software remains a sector of frothy innovation: 1. Social Relationship Platforms (SRP). We’ve come a long way from simple social media monitoring. Social media marketing and management has become more complex, larger in scale, and more important than ever for…
  • A 2-sided silver bullet for marketing and sales alignment?

    Scott Brinker
    17 Apr 2015 | 5:49 am
    Disclaimer: I wear two hats, professionally speaking. With one hat, I write this blog and chair the MarTech conference series — both of which I try to run with a vendor-agnostic editorial viewpoint. However, with my other hat, I am also the co-founder and CTO of a marketing software company, ion interactive. While I rarely write about ion interactive here (my last such post was nearly a year ago), I do occasionally “cross the streams” when I believe that something we’re doing at ion has conceptual value to a much broader audience. In other words, you don’t have to become an ion…
  • 9 big takeaways from last week’s #MarTech conference

    Scott Brinker
    6 Apr 2015 | 3:48 am
    Wow. Last week’s MarTech Conference was an awe-inspiring two and a half days for me. I am immensely grateful to the 29 speakers, 67 exhibitors and sponsors, and over 1,100 attendees who joined together in San Francisco to share their experiences and ideas on the state of marketing technology. It is springtime in martech, and I was a marketing nerd in heaven. This second MarTech event grew more than double the size of the first, which was barely 8 months ago. I believe that geometric growth reflects the accelerating momentum and energy that we see across the entire marketing technology…
  • Microsoft announces acquisition of chiefmartec.com

    Scott Brinker
    1 Apr 2015 | 9:02 am
    UPDATE: Okay, okay, the jig is up. Way too many people have been genuinely congratulating me on this “acquisition.” Apparently, I am terrible at this whole April Fool’s thing — or too good at it? — as it’s not supposed to be that believable. Anyway, I’ll leave this up for posterity’s sake, but just to be completely blunt: everything below was completely made up. I love the good folks at Microsoft, but we’re not married. Wow, this is surreal. I’m trilled to announce that, yes, Microsoft has acquired chiefmartec.com, as of this morning. I shared…
  • Springtime in #MarTech — $25.2 billion blossoming

    Scott Brinker
    31 Mar 2015 | 10:44 am
    The following is an approximation of my opening presentation at the MarTech Conference this morning in San Francisco. Over 1,000 people are there, participating in the largest independent conference exclusively focused on marketing technology and marketing technologists. I am so happy that spring is here. It was a pretty crazy winter in Boston this year. This is a picture of the six-foot mountain of ice that I shoveled through on my sidewalk. Before I had to commute with my sled dogs to work. Uphill, both ways. Seriously, by the fifth or sixth blizzard in a month, people pretty much lost…
  • add this feed to my.Alltop

    FUEL LINES

  • Ad Agency Network: The Brand Establishment

    Michael Gass
    14 Apr 2015 | 9:52 am
     Guest article written by Russ Cornelius, Managing partner of The Brand Establishment, an association of agencies whose owners are Certified Brand Strategists.I find it interesting that many agencies still consider brand development as developing a “wow” logo and ensuring that all marketing pieces have consistent messaging and look as if they are from the same organization.  From my perspective, a brand strategy must be developed and it must closely align with an organization’s business strategy.Plus, these agencies ignore the true essence of any brand – those who are delivering…
  • Tips For Improving Your Presentation Skills for Ad Agency New Business

    Michael Gass
    3 Apr 2015 | 10:17 am
    You should be prepared to capitalize on speaking engagements to build a wider network of prospects and to win new clients.Having an opportunity to speak in front of a highly targeted, interested group of prospects is a very effective form of lead generation. Even if you are speaking for free, the opportunity often times outweighs a fee when it comes to the potential for new business and establishing you and your agency as thought leaders.But, it amazes me how often these opportunities are wasted due to a lack of preparation and poor speaking skills.Here are some tips for preparing,…
  • Workshop: A New Approach for New Business – San Diego

    Michael Gass
    12 Mar 2015 | 3:28 am
    The Primary Battle for New Business Has Moved Online. This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development, The List and The Brand Establishment, will be held on Friday, May 1, 2015, in San Diego, California.This workshopis designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business…
  • Personal Brand Development Benefits Ad Agency New Business

    Michael Gass
    11 Mar 2015 | 9:18 am
    Park Howell is the owner and chief storyteller of the agency Park & CoGrowing your personal brand can greatly boost your agency’s new business opportunities.It makes sense for the principal to be the face of the agency. Not only are they the least likely to leave, but usually small to midsize agencies are built upon the vision, values and the type of culture that best suites their owners. And, agency owners are critical to new business.There are many situations where your personal brand is as essential, or even more so, than your agency’s brand.Take a look at personal branding…
  • Registration Now Open for Fuel Lines New Business Conference 2015

    Michael Gass
    26 Feb 2015 | 9:43 am
    Music City Center, Nashville, TNA new model for ad agency new business.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online.You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. Presidential of Freedom Medal Winner, Richard Buckminster Fuller, author, architect and designer.Fuel Lines New Business Conference 2015 , October 8-9, is the agency’s guide to find, attract and engage…
 
  • add this feed to my.Alltop

    Kneale Mann | Leadership

  • It’s Only True if You Believe It

    Kneale Mann
    22 Apr 2015 | 2:00 am
    Self-doubt can be one of the most destructive and debilitating emotions we possess. It can be difficult to believe in yourself even when those around you believe in you. Something deep inside has convinced you that you aren’t worth it, can’t do it, won’t make it. It’s an emotion most of us feel at one point in our lives. Some have it briefly from time to time or in certain situations while others feel the paralyzing fear that stops them from moving forward. As counter-intuitive as it may sound, it becomes their comfort zone.Dr. BJ Davis was a two-time convict. He lived a world of drug…
  • Help Someone Up

    Kneale Mann
    19 Apr 2015 | 5:43 am
    I often say we see what we’re looking for but how often do we get what we don’t want? The human brain seems to do a great job of building up the negative energy in an instant yet it gets stuck on its way to positive thought. We get scared, we worry, and we play out scenarios that could take us in the wrong direction, which are destructive behaviors that get us nowhwere. Earlier this week, I was reading a few articles on being bold. They sounded great – regret is worse than failure, freedom is better than money, I was getting excited and re-energized. But then that monkey brain takes…
  • Do You Want Some Cake?

    Kneale Mann
    16 Apr 2015 | 4:52 am
    My grandfather used to love telling the story of his boyhood friend Campbell. One day, they were at my great grandmother’s house and she had just baked a delicious chocolate cake. She asked my grandfather if he’d like a slice and he replied; “Yes please!” and she gave him one. She then turned to Campbell and asked him the same question and he said; “I don’t mind”. She replied; “I don’t mind either” and left the room. No cake for Campbell.Real or ImaginedWhether this story happened or not isn’t the point. My grandfather was trying to teach his 9 year old grandson to say…
  • A Living or A Life?

    Kneale Mann
    14 Apr 2015 | 3:49 am
    We can pretend that work is one part of our lives and life is the other but we live a blended existence. It’s the second question most people ask when we meet them – what do you do for a living? A living? Is that where we’ve come? We get paid to provide a service and we call that a living. I’m not sure if that’s sad or a reflection of how far we have gotten off track.Perhaps the perfect scenario is you work at something you truly enjoy; watch the Alan Watts video I posted recently and it might give you insight into what will do it for you.Last week I had lunch with a colleague I…
  • All Wretch No Vomit

    Kneale Mann
    11 Apr 2015 | 5:36 am
    The question seems simple but the answer is clearly complicated. What would you do if you didn’t have to worry about the financial elements of life? Alan Watts was a writer, speaker, philosopher, teacher, and spiritual leader who posed the question in his legendary speech about our quest to find passion and purpose. If you haven’t heard it, listen. If you have, it’s worth another.__________________________________________________________________Kneale Mann | People + Priority = Profit
  • add this feed to my.Alltop

    iMediaConnection Blog

  • Q&A: Go2's Adrian Scott (Pt 2): From Here to Holograms (Video)

    Rick Mathieson
    23 Apr 2015 | 12:52 pm
    Click here to view the embedded video.Call it "ROI at the speed of 'Like.'" In part two of my recent conversation with Adrian Scott, head of Vancouver-based Go2 Productions, we discuss why the real power of 3D projections like the ones shown in the highlight reel above isn't the display itself—it's what you (and passersby) do with it afterward via social media. We'll also hear about some of the emerging technologies that will see 3D projection evolve into something closer to the Star Trek Holodeck—or at least like a certain scene in another fabled space opera. CLICK HERE TO LISTEN TO…
  • Report: Top Social Media Campaigns for Pet Foods

    Doug Schumacher
    23 Apr 2015 | 12:22 pm
    Pet Food campaigns tend to play well in social media, as they frequently combine a photogenic subject with something people are passionate about. Pets. That also makes them ideal for user generated content, which all these campaigns seem to employ on some level. It’s also a combination that makes Instagram the network of impact for this type of content. Highlights Two of the campaigns tied in with 2 major events in Q1: The Super Bowl and the Grammy Awards. Instagram is the clear engagement leader among the social networks. Not surprising given the photogenic subject matter of pets.
  • Digital Ad Crimes Infographic: Click Fraud, Brand Safety & Viewability

    Joseph Vito DeLuca
    23 Apr 2015 | 4:20 am
    It’s no secret that digital continues to eat up more and more ad spend. According to a report published by Carat, $129 Billion is expected to be spent globally on digital advertising this year, with mobile, video and programmatic being key drivers. However, digital ad adoption hasn't been met without challenges. Among the major concerns are ads appearing next to risqué content, ads out of view and fraudulent traffic.  The infographic below created by Yieldr breaks down these "digital ad crimes," who the perpetrators are and offers up preventative measures.
  • Marijuana Industry Growing Like A…Well…Weed

    Neal Leavitt
    22 Apr 2015 | 12:54 pm
    “Dave’s Not Here Man” --Tommy Chong “They’ve Outlawed the Number One Vegetable on the Planet” --Timothy Leary Grass. Pot. Weed. Ganja. Reefer. Wacky tobaccy. The monikers are infinite. And apparently, so is the growth potential of the burgeoning cannabis industry. GreenWave Advisors, a marijuana research and financial analysis firm (could anyone have remotely envisioned such a firm a decade ago?) prognosticated last year in a report that if the federal government and all 50 states legalize recreational marijuana, it could be a $35 billion annual business by 2020. While that’s…
  • Report: Video Most Shared Content On Facebook

    Doug Schumacher
    22 Apr 2015 | 10:11 am
    If brands want to increase their sharing, which most do, then video is a good content type to be publishing. That’s the repeated findings from our analysis of how users engage with different types of content. Initially, this trend surfaced in a report we published 3 years ago. And according to our latest report, the findings still stand. What video delivers that other content types don’t likely varies from one industry to the next, and even from one video to the next. But one can surmise it’s multiple factors, including a heightened perceived value of video due to it’s more…
  • add this feed to my.Alltop

    Blog - Ganador

  • What is the price of progress?

    Dennis Price
    23 Apr 2015 | 9:07 pm
  • Why we can't improve our customer service

    Dennis Price
    21 Apr 2015 | 9:05 pm
    Doctors tend to wash their hands just over 60% of the times that they should.Do you wonder why that is?Alice Stewart who discovered the link between childhood cancers and pre-natal X-Rays had to wait 25 years before UK hospitals prohibited X-Rays for pregnant women.Can you think why that might be so?Customer service is the single most effective differentiator in crowded, commoditised markets, but whilst 80% of businesses think they provide great customer service, but only 8% of their customers agree?I wonder why that is so?Seriously, think about that for a moment…
  • When customer service is a perfect paitning

    Dennis Price
    15 Apr 2015 | 4:21 pm
    Was your Customer Service once beautiful?“There is one great difficulty with a good hypothesis. When it is completed and rounded, the corners smooth and the content cohesive and coherent, it is likely to become a thing in itself, a work of art. It is then like a finished sonnet or a painting completed. One hates to disturb it. Even if subsequent information should shoot a hole in it, one hates to tear it down because it was once beautiful and whole.”- John Steinbeck, Sea of Cortez.) The one hypothesis we all hold dear as the ‘perfectly complete painting’ is the quality of our customer…
  • On being biased

    Dennis Price
    8 Apr 2015 | 9:53 pm
    I know quotes are often lame, but at the same time sometimes it is distilled wisdom of such profound insight that it begs to be shared. The art of Facebook is knowing the difference.This falls in the latter category:“For us humans, everything is permanent - until it changes, as we are immortal until we die” ― Malcolm MuggeridgeIt casts a light on the human propensity to (over-value) our own views and opinions and in fact have a very tenuous, if not unrealistic, grasp on reality. Much of our failure to deal with reality is now increasingly being documented by Neuroscientists…
  • How franchisors fail

    Dennis Price
    5 Apr 2015 | 7:43 pm
    Books have been written about the advantages and disadvantages of franchising. The government has even chimed in with their views. As always with these things, there is no definitive right/wrong answer.One of the great attractions of a franchising system is the promise of a ‘proven system’, making the decision to invest less risky. Yet all businesses run the risk of failure and franchise businesses fail too. Some sources suggest the failure rate is the same or at least very similar. Of course there are widely divergent claims, but as noted here, these claims are often spurious. The…
 
  • add this feed to my.Alltop

    FOLDEN.INFO eMarketing

  • Podcasting as a Marketing Tool

    FOLDEN.INFO
    16 Apr 2015 | 4:40 pm
    Podcasting, downloading audio or video files using subscription to news feeds, booms. It has reached a new all-time high of subscribers and downloads, driven by technological progress and availability of compatible car media devices and smartphones. The numbers are impressive, Digital Content Next reports that downloads on iTunes are in the billions. Media companies being ...read more
  • Instagram Business Tools

    FOLDEN.INFO
    10 Apr 2015 | 10:40 am
    Instagram is booming and used for marketing in various ways. The blog PracticalEcommerce has made a list of useful tools to the Instagram business, to which this post points briefly. The list includes apps to manage various accounts as well as for relationship marketing, social media analytics tools and different forms of content marketing, to ...read more
  • Social Networks create Media and Video Future

    FOLDEN.INFO
    2 Apr 2015 | 11:11 am
    A number of innovative tools started within the last days by the big social networks Facebook and Twitter. These are driving the development and integration of visual media. Who observes the market for some time knows that formerly mainly independent developers used the api interfaces of social networks to provide innovative as well as useful ...read more
  • Online Advertising Trends: Native Advertising and Podcasting

    FOLDEN.INFO
    27 Mar 2015 | 10:20 am
    Two online advertising studies do refer to current trends. One is about native advertising and the other about the steady rising of online audio channels. An even dramatic growth has been detected regarding native advertising by the Media Radar Native Advertising Index. The latest issue reports about the last half year 2014. According to this ...read more
  • Search Engine Optimization Trends

    FOLDEN.INFO
    19 Mar 2015 | 4:10 pm
    To search engine optimization some current and news trends show up, which of course at least in part are influenced or initiated by Google. The importance of seo is shown by a study stating that organic search results have grown about 20% during the last year. Regarding Google not just trends but needs are coming ...read more
  • add this feed to my.Alltop

    Digital Jungle

  • Selling Property to Chinese Clients

    Meg DeJong
    19 Apr 2015 | 10:05 pm
      Many major real estate agencies are aiming to target Chinese clients. While some agencies are opening offices in Asia, others are hiring Asian staff and listing properties on Mandarin or Cantonese websites. However, utilising digital platforms is by and large the most cost effective way to attract Chinese buyers. Digital platforms allow real estate Read More The post Selling Property to Chinese Clients appeared first on Digital Jungle.
  • Three-year, multiple-entry visas for Chinese Travelers

    Matt McDougall
    14 Apr 2015 | 7:04 pm
      With more than 100 million Chinese nationals traveling internationally in the previous year, there is enormous potential for Australia to grow its market share. It is therefore not surprising that the Australian Government has introduced a three-year, multiple entry tourist visa for Chinese visitors. This is just another step in offering Chinese visitors an Read More The post Three-year, multiple-entry visas for Chinese Travelers appeared first on Digital Jungle.
  • China Plays Critical Role in Successful Launch of Apple Watch

    Eliot Liang
    14 Apr 2015 | 6:12 pm
      From Louis Vuitton to Hermes, China has become a key market for luxury goods. And as of last Friday, status-seeking consumers in China had another product they could purchase: the much anticipated Apple Watch. Although the watch isn’t available in stores until April 24th, customers in China and eight other countries could pre-order the Read More The post China Plays Critical Role in Successful Launch of Apple Watch appeared first on Digital Jungle.
  • Using O2O within Chinese Digital Marketing Programs

    Matt McDougall
    12 Apr 2015 | 9:54 pm
        Remember QR (Quick Response) codes? Maybe not. The status of QR codes in Western countries can be summed up in three simple letters: R.I.P. Not long after their debut in mainstream advertising, marketing experts quickly responded by labeling them a verifiable failure. Suggest to a brand in Australia that their next campaign feature Read More The post Using O2O within Chinese Digital Marketing Programs appeared first on Digital Jungle.
  • Using Social Media to Attract Chinese Tourists

    admin
    26 Feb 2015 | 8:17 pm
      The Chinese tourism industry is huge. In 2012 Chinese overtook American and German tourists as the highest spenders on their vacations, with 82 million people spending $102 billion on international tourism. The number of Chinese tourists travelling abroad is set to increase to 100 million by 2015. The Chinese tourism industry is huge. In Read More The post Using Social Media to Attract Chinese Tourists appeared first on Digital Jungle.
  • add this feed to my.Alltop

    Logo Design Blog

  • 7 most popular Ecommerce Websites in the world

    Ben Johnson
    10 Apr 2015 | 1:01 am
    People from around the world are increasingly shopping online, which is why more and more companies are creating their own ecommerce website.Let’s have a look the world’s most popular online stores. 1.       Amazon Amazon was founded in 1994 by Jeff Bezos. Originally, amazon started out as an online book store but soon it began selling  [ Read More ]
  • The secret behind building a successful brand

    Ben Johnson
    14 Jan 2015 | 2:13 am
    It doesn’t matter if you are a big or small company. Your digital presence matters, it builds your brand.  Your viewers can easily get lost in a plethora of other brands or companies offering the same services or products as you. So the secret behind getting eminent success is to have proper digital branding, which  [ Read More ]
  • How to go about the logo maker for your business

    Ben Johnson
    20 Nov 2014 | 1:58 am
    When you need a logo and a brand identity for your business, then there a few options you might want to consider how you will go for a logo maker for your business logo. Your brand identity earns recognition in the competitive market and gains positivity for the business. Many organizations strive to have such  [ Read More ]
  • Economical Companies for Logo Design

    Ben Johnson
    7 Nov 2014 | 3:29 am
    If you belong to the UK, US or Australian Region; try searching for these terms cheap logo design or logo design company, and you’ll find logoinn (a five star design company) or a digital design company or any page ranging from the first or within the first five pages on Google. Logoinn is a genuine  [ Read More ]
  • Are circular logo designs more popular than rectangular designs?

    Ben Johnson
    7 Nov 2014 | 2:08 am
    I have been a logo maker since the past decade and have been working in various vicinities for the design industry, and I suppose that mostly circular logo designs are remembered easily, or get a higher recall value, if compared with rectangular designs, but this is only my analysis, and is not 100 %. Notice  [ Read More ]
 
  • add this feed to my.Alltop

    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • 10 Power nuggets for blogging, my 10 years ‘ experience

    yinkaolaito
    23 Apr 2015 | 3:55 am
    How time flies. Few days ahead it will a decade now that I started out my blogging experience. In between, I have had moments: sometimes not knowing what to write, sometimes excited that I am helping someone out there with the little knowledge one has and  sometimes I had remained silent as if my hand […]
  • Impact of Brand Association On Brand performance : Jimi Agbaje’s Case study

    yinkaolaito
    13 Apr 2015 | 5:16 am
    Greater performance of brand has its fun and challenges. Making a headway requires vision,strategy, effective communication,execution, association, quality engagement with stakeholders  and informed choices. If the brand owners do not place premium value on any of the above no matter how hard they work they may discover too late that results may never justify inputs. […]
  • West Africa Bloggers’ Conference, Lagos Nigeria

    yinkaolaito
    13 Apr 2015 | 4:37 am
    The world of corporate communication has changed. Several tools like blogging is now a veritable weapon that can help in building strong engagement with various brands’ stakeholders. Blogging has its own technicalities, strategies and knkwledge. To strengthen bloggers’ knowledge West Africa Boggers’  Conference  is being put together to bring together bloggers and online writers. The […]
  • Corporate Communication : 8 essential demands

    yinkaolaito
    25 Mar 2015 | 6:59 am
    Every profession is daily going through a lot of changes. To keep pace with the trend one must keep his eyes open and be willing to dance to the rhythm of the new tune. If we must keep dancing to the old rhythm, it is obvious our  dancing steps will not match the rhythm. Corporate […]
  • Managing brand reputation: ALIBABAGCFR ‘ SHOWBIZINTERACTIVE’ Case study

    yinkaolaito
    16 Mar 2015 | 3:36 am
    We live in a delicate age. This age may bring  a mixed feeling to everyone, this is especially so for household names, celebrities etc. Many brands reputation will suffer for no just cause. There are hawks and lazy people around now looking for the next big names to bully, insult online. This age calls for […]
  • add this feed to my.Alltop

    Free Sales & Marketing Magazines and Downloads from alltop.tradepub.com

  • Is Your Sales Process Broken? A must-read book extract on Sales Process Improvement. Free Download

    24 Apr 2015 | 4:20 am
    Let’s be honest. Sales in a typical organization (most organizations in fact), is seriously broken. But rather than focusing on the obvious dysfunction, management is busy with incremental improvement initiatives such as:1.    Sales training2.    Sales force automation 3.    Bolt-on lead-generation activities 4.    New commission structures and incentivesTrouble is, none of these activities actually address the root cause of the dysfunction. Sure, they may offer a temporary lift but things always go back to the way…
  • 7 Steps to Improve Your Procure-to-Pay and B2B Processes

    24 Apr 2015 | 12:00 am
    As companies extend beyond their four walls to gain better visibility and control of their supply chains, the demand for B2B integration/collaboration continues to increase. This, in turn, increases the pressure on companies to improve the overall speed and efficiency of their internal processes and systems to remain competitive in their markets. No one feels this pinch any greater than those who are in finance and accounting functions.Read this report to learn:Key pressures facing all financial teamsChallenges to optimizing business processes in Finance/AccountingPerformance indicators…
  • ePayments Rising: The 2014 Market Report on B2B Payments

    24 Apr 2015 | 12:00 am
    More enterprises today are targeting their payment processes for effectiveness and efficiency improvements as part of a larger AP or P2P transformation program, and they are doing so against a backdrop of emerging technologies, platforms, and strategies.The report includes benchmarks, analysis, and recommendations that finance leaders can use to better understand the “State of ePayments”, gain insight into best practices, benchmark performance against Best-in-Class, and ultimately improve operational performance.Request Free!
  • The High-Performance Marketing Plan: A 6-Step Blueprint To Exceeding Your Goals

    22 Apr 2015 | 12:00 am
    As marketers, we often find ourselves on the dreaded execution treadmill. Running from campaign to campaign and tactic to tactic without understanding the impact we’re having on the bottom line. A high-performance marketing plan can help you understand how your programs are doing, tie them back to revenue, and show you where you should be prioritizing your time. Get started on your plan today with this six-step blueprint for developing a high-performance marketing plan.Request Free!
  • 5 Ways to Integrate Social Marketing Across Marketing Channels

    22 Apr 2015 | 12:00 am
    Many times the social media team is siloed, outsourced, or even non-existent. But the only way to fully harness the power of social media marketing is to put it on the table with every other marketing channel and integrate it into a larger cross-channel marketing plan. Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.Request Free!
  • add this feed to my.Alltop

    Blog

  • How do buyers at SMEs differ from enterprise buyers?

    1 Apr 2015 | 7:23 am
    As B2B marketers, we're pretty good at segmenting by company size. The bigger the company, the bigger the budget, the bigger the requirement. It's pretty much about scale, right?
  • What businesses can learn from hipsters

    25 Mar 2015 | 6:00 am
    How one man’s battle with the “hipster” label serves as a lesson for brands.
  • Advertising v Content Marketing: a battle of labels

    12 Mar 2015 | 9:48 am
    "Content marketing" is great, leading-edge, measurable and effective. "Advertising", on the other hand, is understood to be ineffective, unaccountable, and hopelessly out of date. The truth is we’ve been doing both for years and will continue to do so.
  • How do younger B2B buyers act differently to older B2B buyers?

    5 Mar 2015 | 3:54 am
    Older buyers are world-weary, politically incorrect and dismissive of social media. Younger buyers are excitable, naive and generally puppy-like. Maybe. But the Buyersphere 2015 Report gives us the facts...
  • WEBINAR: The Guilty Secrets of B2B Buyers

    3 Mar 2015 | 3:02 am
    The Buyersphere 2015 Report gave us some interesting insights into B2B buyer behaviour. Here's a chance to hear John Bottom, our Head of Demand Generation, explain what it means to marketers like us...
 
  • add this feed to my.Alltop

    Digital Examples

  • 'We Put A Chip In It' - Relatively pointless IoT devices & ideas

    20 Apr 2015 | 3:07 am
    We Put A Chip In It is a great collection (Tumblr) of (pretty) pointless IoT ideas like Smart Socks, Smart Beakers, Smart Yoga Mats, Smart Suitcases, Smart Cooking Pans and more.Sadly lots of the links seem to be broken on the site - presumably the companies linked to didn't like being there, but there are lots that do work.I'm not saying that all these things are necessarily bad ideas, but like the smart fridge and smart kettle just because you can make something 'smart' doesn't mean that there's necessarily a real need for it, or a big demand for it.Also - the Tumblr discussed on…
  • A return to walled gardens

    16 Apr 2015 | 9:53 am
    Back in the last century we laughed at walled gardens, saying they were the bad old past, and how the web, with search and openness would kill them off.The original walled gardens, like AOL,com saved you from the dangers and confusion of the world wide web by offering a carefully curated selection of content, like news, travel, sport, shopping and more.  However search engines like Google made it easy to find the best content in each area, and people realised that the web wasn't all that dangerous, and they'd rather choose their own content from everything out there, rather than what AOL…
  • EasyJet's Low Fare Finder

    16 Apr 2015 | 7:45 am
    A great bit of user-friendly data visualisation.See easily the current cheapest price for a flight by month, and then, when you click on a month, by day.Apologies if it's been around for ages, but it's new to me!
  • Marketing with Giphy & Facebook Messenger

    13 Apr 2015 | 10:05 am
    Giphy is one of the apps that is now integrated into Facebook Messenger.Giphy is, as the name suggests, a search engine for gifs, and has pretty much anything you can imagine from pics of places and celebrities, to brands. The integration with Facebook Messenger makes it easy to add these to your conversation to amuse or annoy your friends.Fox has put lots of Game of Thrones gifs on Giphy to promote the new series.  If you search for #CatchDrogon (not a typo - Drogon is the name of a dragon) on Giphy you see pictures like this:Which you can share in Messenger like this:
  • If Carlsberg Did Posters...

    9 Apr 2015 | 3:31 am
    Amazing work.  & of course far more people will hear about it now that it's finished#ProbablyTheBest poster in the world… https://t.co/V19CDp5s1e— Carlsberg UK (@CarlsbergUK) April 8, 2015
  • add this feed to my.Alltop

    Idaho Ad Agencies

  • Ivie & Associates acquires CLM Marketing and Advertising

    Brian
    13 Apr 2015 | 3:45 pm
    Word got to us a few days ago, and was confirmed via a press release recently issued by Ivie, that Ivie & Associates has acquired CLM Marketing & Advertising in Boise. A couple of excerpts from the release: CLM, founded in 2003, is a strategic creative agency headquartered in Boise, Idaho, with expertise and capabilities expanding the variety of client verticals that the Ivie family of companies serve. Ivie has grown considerably since it was founded 21 years ago. Through acquisitions and client portfolio expansion, Ivie has achieved 40 percent year-over-year growth for the past five…
  • Job Openings at Drake Cooper

    Brian
    10 Apr 2015 | 3:29 pm
    Drake Cooper is adding to their team again, this time on the digital side. They have openings for a Junior Developer and Interactive Designer. A little more detail on each: Junior Developer We are looking for a Junior WordPress/PHP developer who is dedicated to their craft, writes code that they are proud of, and can hit the ground running. We need this person to write beautiful code in a timely and scalable way that improves the code-base of our products in meaningful ways. This person will be a part of a digital team that is responsible for all aspects of the ongoing development from the…
  • Job Opening: PR Professional

    Brian
    3 Apr 2015 | 2:21 pm
    Oliver Russell in Boise is looking to add a savvy PR professional to their team. From the job posting on their website: Our needs: Senior-level experience in media relations—strategy development, program management and active pitching Successful track record securing national coverage Fluent in social media strategy and implementation Conversant in PR and social media online tools and software, including measurement and reporting Experience in corporate social responsibility Established business editorial and blog contact Experience with industry analyst relations Strong writing skills…
  • Job Opening: Account Planner

    Brian
    23 Mar 2015 | 3:43 pm
    DaviesMoore in Boise is looking for an Account Planner. We're hiring! DaviesMoore is currently seeking an Account Planner to join our growing team. http://t.co/sWiOo9d2el pic.twitter.com/E6KMlqHC8c — DaviesMoore (@daviesmoore) March 20, 2015 Job Description: The Account Planner will embrace the brand management role, with a focus on developing strategic business and marketing objectives.  In addition, the planner will guide the implementation of each plan and shepherd the marketing process to ensure tactics are in line with the established goals. Integral to all facets of…
  • Backstage Pass Internship Program

    Brian
    23 Mar 2015 | 12:09 pm
    Drake Cooper’s Backstage Pass internship program is back for the summer of 2015. From our friends at DC: The Backstage Pass is the largest advertising internship in Idaho. Hundreds of resumes are submitted each and every year for the most competitive advertising internship in the state with only six interns being selected to become Drake Cooper-ites for an entire summer. We can teach you art, copy & code. You bring the ambition. As a Backstage Pass Intern you will be working with a team to create strategic and creative work for real clients. You’ll get a taste of every aspect…
 
  • add this feed to my.Alltop

    Marketo Marketing Blog

  • Field Events Are Just as Important as Conferences: Here are 4 Reasons Why

    Rachel Yarnold
    24 Apr 2015 | 5:30 am
    Author: Rachel YarnoldWhen it comes to event marketing, conferences and tradeshows are typically what come to mind, right? They are what we at Marketo call ‘the big rocks’. When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads. These investments are usually steep, costing a company upwards of $15K for a basic sponsorship. Don’t get me wrong, these types of events are very beneficial for a company. They have a significant impact on the sales pipeline, so every company should…
  • Marketers, Get Ready For Your Promotion: A Global Perspective

    Aden Forrest
    23 Apr 2015 | 5:30 am
    Author: Aden ForrestWe are on the edge of a golden age for marketing. Those employed in the profession are likely to have more influence than ever before on how their company performs. Increasingly, the marketing chief will be called on for advice on which way to steer the company and will be able to provide the insights to support their decisions. APAC Marketers Are Savvy Marketers To some, this will be no surprise. In fact, a new report released by Marketo and The Economist Intelligence Unit (EIU), has shown that Asia Pacific (APAC) marketers are already pretty savvy. Compared to the rest…
  • An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft

    Sanjay Dholakia
    22 Apr 2015 | 5:30 am
    Author: Sanjay DholakiaI can’t believe it’s already been over a week since the Marketo Marketing Nation Summit 2015 kicked off in San Francisco! If you haven’t already heard—though how could you not?—#MKTGNation was trending on Twitter! The theme for this year’s summit was “Inspiration in the Nation.” It surely did not disappoint. It’s a testament to all of you— our customers, our partners, our speakers, our prospects, and our Marketo team—that I’m still feeling just as inspired today as I did joining attendees from all over the world at our Fun Run last Monday…
  • How To Make Your Marketing Meme-tastic!

    Ellen Gomes
    21 Apr 2015 | 5:30 am
    Author: Ellen GomesMarketing professionals constantly develop content meant to engage and inspire consumers. Successful online campaigns must meet a specific, and often elusive, combination of factors to go viral. But, some companies have hit the jackpot and earned widespread attention from online consumers through meme marketing—think Most Interesting Man In The World, Grumpy Cat (has her own Lifetime special!) and Left Shark. Memes can be used by marketers to better engage customers and connect with a broader group of people. Meme Evolution While most marketers could swiftly identify, if…
  • Surviving on Swag Alone at the Marketing Nation Summit

    Sesame Mish
    20 Apr 2015 | 5:30 am
    Author: Sesame MishLip balm, and buttons, and pens, oh my! (Said to the tune of that Wizard of Oz chant we all love so much). Each year, the swag comes out in full force at The Marketing Nation Summit, and 2015 was no exception. Without even stepping foot into the Expo Hall, I was readily equipped with a sleek one-shoulder backpack upon registration. Flashing the Marketo logo and “MKTGnation” hashtag, this bag set the tone for the event: Marketing First. And, yes, it was. As I journeyed into the Expo Hall, I was immediately consumed by the volume of event sponsors and what they brought to…
  • add this feed to my.Alltop

    adverlicious

  • BDO “We Need…” 300×600

    James A. Gardner
    12 Apr 2015 | 10:52 am
    Tags: 300x600, accounting, All others, B-to-B, BDO, professional services, tax Hey! We've got ads that are similar to this one: BDO “Know BDO” 300×600 BDO “Know BDO” 300×600 SNR Denton “See All Sides” 300×600 Deloitte “Who’s In Your Corner?” 300×600 USA Today “America Gets Us” 300×600
  • Lincoln Financial “Chief Life Officer” 300×250

    James A. Gardner
    20 Mar 2015 | 6:28 pm
    Tags: 300x250, financial planning, Financial services, Lincoln Financial Group, retirement Hey! We've got ads that are similar to this one: Northwestern Mutual “Wreck Your Worries” 300×250 Fidelity Investments “Some People Are Born Planners” 300×250 USAA “Meaning Of Trust” 300×250 ING “Plan For Tomorrow” 300×250 TIAA-CREF “Enough Time” 300×250
  • Google Android “Be Together” 300×600

    James A. Gardner
    20 Mar 2015 | 6:22 pm
    Tags: 300x600, Google, Google Android, Technology Hey! We've got ads that are similar to this one: Google TV “Joining The Party” 300×600 Motorola Xoom “Everything The Tablet Should Be” 300×600 Google Chrome “You’ll Be Surprised” 300×600 Google Chrome “Do More With Apps” 300×600 Google Chromebook Pixel “For Seeing Clearly” 300×600
  • Hugo Boss “New Arrivals” 300×600

    James A. Gardner
    19 Mar 2015 | 5:10 pm
    Tags: 300x600, Clothing and fashion, Consumer goods, Hugo Boss, luxury Hey! We've got ads that are similar to this one: Harry Winston “Harry Winston” 300×600 Dolce & Gabbana “The New Season Must Have” 300×600 Bergdorf Goodman “Naeem Khan” 300×600 Cartier “Rotonde de Cartier Mysterious Double Tourbillon” 300×600 Michael Kors “Jetmaster Automatic” 300×600
  • Porsche Cayenne S E-Hybrid “Feels Electric” 300×250

    James A. Gardner
    19 Mar 2015 | 5:07 pm
    Tags: 300x250, Automobile, environment, Porsche, Porsche Cayenne, SUVs Hey! We've got ads that are similar to this one: Porsche Cayenne “Out Of Any Car’s League” 300×250 Porsche Cayenne “We Asked Our Engineers” 300×250 Toyota Highlander Hybrid “Fast and Green” 300×250 (Canada) Porsche Cayenne “The Moment” 300×250 (Canada) Buick Enclave “More Breathing Room” 300×250
  • add this feed to my.Alltop

    Sparks

  • Great healthcare branding: linking know-how and emotion

    Eric Brody
    20 Apr 2015 | 10:38 am
    Every great brand has both a strong performance story and a strong emotional story that speaks to the consumer. We know that know-how is important to health system and hospital brand leaders and marketing teams. It’s conveyed all the time through awards, technology and thought-leadership; in marketing campaigns, on website...
  • Hospital branding: 5 tips for managing brand architecture in midst of change

    Eric Brody
    13 Apr 2015 | 6:08 am
    Regional expansion, mergers and acquisitions, diversification and new service line offerings –– all impact your brand portfolio, and the design of your brand architecture (defined as how you organize and name your services in order to show consumers the differences and similarities between them). Brand architecture isn’t always considered integral...
  • Checklist for re-energizing health system and hospital brands

    Eric Brody
    31 Mar 2015 | 5:17 am
    Are there signs that your healthcare system or hospital brand isn’t performing as it should, either inside or outside of your organization? Here’s a list of items that can help you re-energize your brands to compete more effectively, grow share and build loyalty among the audiences most critical to your...
  • Congratulations to our client Orlando Health

    Eric Brody
    9 Mar 2015 | 7:18 am
    Three years after our rebranding of Orlando Regional HealthCare System to Orlando Health, the organization is now the official medical team of Orlando’s new MLS soccer team – Orlando City Soccer Club. And Orlando Health’s logo (our logo) has made it’s way to the front of the team’s jerseys. But...
  • Hospital marketing: why word-of-mouth works

    Eric Brody
    9 Mar 2015 | 5:59 am
    You’re a hospital marketer faced with two, mutually exclusive, choices. You can either: 1. Focus your energies on creating a loyal following of passionate customers who support your hospital and evangelize everyone who will listen; or 2. Run a mass media advertising campaign to acquire a new customer (which just...
 
  • add this feed to my.Alltop

    Marketing Donut feed

  • Next Government must focus on SMEs, says Forum

    24 Apr 2015 | 1:04 am
    The Forum of Private Business is calling on the next Government to protect the interests of small businesses as it launches its own Manifesto for Small Business. The FPB wants the next Government, regardless of the outcome of the election, to tackle the ongoing problems facing the UK economy to create what it calls "an emboldened private sector" to drive the economy forward. It says that policy-makers can do this in four ways, by supporting better finance for business, cutting the cost of compliance, reducing the cost of doing business and by introducing measures to support sustainable…
  • Pension reforms spark rise in silver start-ups

    24 Apr 2015 | 1:03 am
    Over half a million over-55s might take advantage of new pension freedoms to start a new business. A survey by AXA Wealth polled 1,500 UK residents aged over 55 and found that that 10% of the UK's over-55s who are due to retire in the next 18 months are considering drawing down on their pension pots to start a small business or go into consultancy. It means that over a half a million late-life entrepreneurs could potentially set up in business in the next few years. Of those, almost half said they intended to use their 25% tax-free lump sum to fund their start-up. In addition to creating a…
  • SMEs flying blind with lack of expert help

    24 Apr 2015 | 1:02 am
    SMEs are failing to take professional advice when setting up their business, leaving them vulnerable to costly mistakes. Research by Aviva has revealed that 38% of small business owners rely on advice from family or friends, while just 13% consult financial advisers, 9% use legal advisers and 6% turn to insurance providers. And yet business owners said that the top three hurdles when setting up their enterprise were financial administration (32%), marketing and sales (31%) and understanding and fulfilling legal obligations as an employer or business owner (30%). These are all areas that many…
  • English SMEs want more freedom from Westminster

    24 Apr 2015 | 1:01 am
    Businesses based in England want more decisions to be taken in town halls rather than from Whitehall, according to a new survey. The British Chambers of Commerce (BCC) polled more than 1,300 English firms and found that 42% believe greater devolution to their local area would have a positive impact on their business; while a quarter (26%) think it would have negative consequences. The majority of respondents said that the greatest positive impact from devolution would be seen in transport investment (67%) and apprenticeship funding and delivery (58%). However, businesspeople remain sceptical…
  • Also in the news this week — 24 April 2015

    24 Apr 2015 | 1:00 am
    Big rise in SME use of video on Facebook The number of video views on Facebook is rising fast — some four million videos are watched on Facebook every day, up from three million in January. And Facebook's 2015 Q1 results also show that SMEs are increasingly embracing the opportunity to post videos on their Facebook pages. Sheryl Sandberg, Facebook chief operating officer, said that over one million SMEs had posted videos on Facebook. She said: "I think all marketers have the opportunity to do video, and that's pretty exciting, including SMEs who would never be able to hire a film crew and…
  • add this feed to my.Alltop

    Chiefmarketer

  • How Jim Stengel Transformed P&G

    Patricia Odell
    23 Apr 2015 | 9:18 am
    This author speaks with former P&G global marketing officer Jim Stengel about the amazing and transformative work he did for the company: how he changed P&G’s reputation working from the outside in. Jim Stengel “Stengel cultivated relationships with top media outlets, academics and thought leaders. He invited business journalists to discuss his concept of “brand ideal” and shadow him at P&G. With every move, he hoped to persuade his colleagues as much as the rest of the world that P&G was a company with a meaningful role in people’s lives.” It’s a fascinating…
  • Coca-Cola Introduces Mobile Fitness Tracking Site

    Patricia Odell
    23 Apr 2015 | 8:36 am
    Back in 2013, Coca-Cola made a pledge to promote well being including, to help get more people moving by supporting physical activity programs in all of the 200-plus countries it markets its products in. The company is making good on that promise through a new partnership with CVS and Morris Media Network’s regional Parent magazine group to challenge families to get healthy. The challenge focuses on families in the south encouraging them to use their mobile smartphones to keep track of healthy lifestyle practices. In return, the participants will receive prizes. Get all the details here.
  • Airbnb Ads: You’re “Never a Stranger”

    Patricia Odell
    22 Apr 2015 | 11:49 am
    Airbnb is out with its largest campaign to date pushing its case that staying away from home can be just as comfortable as being at home, especially if you’re traveling alone. Elle is the real-life Airbnb traveler who appears in the ads. The ads relay the message that staying with hosts themselves can have real benefits. Hosts have vast knowledge of the area to provide guests with an “insiders” view into local hidden away spots, how best to navigate busy tourist attractions and even meet their friends. The spots, which also run on YouTube, feature a real Airbnb frequent traveler…
  • Target to Get More Personal with Customers

    Patricia Odell
    22 Apr 2015 | 11:06 am
    Target has plenty of customer data to slice and dice based on purchase history and other data points. Now it plans to get to know those customers even better to encourage them to spend more. Target Chief Strategy and Innovation Officer Casey Carl is quoted in this article based on comments he told Wall Street analysts. The goal is to create an in-house data analysis center to craft more personalized communications. The post Target to Get More Personal with Customers appeared first on Chiefmarketer.
  • Chief Marketer Listline April 22

    Casey McClay
    21 Apr 2015 | 3:10 pm
    Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: New list to market in past 7 days Exclusive to list manager Data card quality score 85 or higher on NextMark Data card publicly available online Coins of America PIP Inserts will appear in packages going to collectors of commemorative or collectible coins. Universe: 30,000 Price: $75/M Contact: List Acquisition, Alicia McCray, alicia@listacq.com, (407) 391-3000 x3221 Datacard: http://lists.nextmark.com/market?page=order/online/datacard&id=432015 ISPI…
  • add this feed to my.Alltop

    DigitalMarketingLab

  • The Push for Hyper-Personalisation is on

    Teresa Sperti
    5 Apr 2015 | 8:06 pm
    Personalisation has long been a priority for marketers – but personalisation is arguably entering a golden age. Read Full Article > [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The rise of the brand media house

    Teresa Sperti
    14 Feb 2015 | 8:05 pm
    The digital advertising industry is in the midst of significant transformation and it being driven by brands increasingly focusing on content and data. In recent times we have seen the rise of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Big Digital Trend of 2015: Fusing Consumer Data with Digital Activities

    Teresa Sperti
    17 Jan 2015 | 10:19 pm
    As each year comes to a close and we launch into a new year – the prediction articles roll off the production line and this year is no different. The internet of things, wearables, iBeacons are just... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Alternative budgeting processes to drive greater digital investment

    Teresa Sperti
    7 Dec 2014 | 12:49 am
    Whilst digital has been on the agenda of many CMOs and senior marketers for years – some industries have been better at adapting their marketing strategy and shifting spend towards digital than... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 3 Digital Advertising Trends Every Marketer Should Know About

    Teresa Sperti
    3 Nov 2014 | 6:59 pm
    The growth in mobile and tablet device usage, combined with the increasing importance brands are placing on collecting and leveraging data, is driving innovation within the digital media space. Read... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
  • add this feed to my.Alltop

    Millennial Marketing

  • Brands Partnering with Millennial Bloggers Embrace Co-creation Mindset

    Lauren Jung
    23 Apr 2015 | 7:53 am
    While most teens and early twenty-something’s are off living seemingly normal lives, a few are lucky enough to be launching blogs, creating snazzy GIFs and dare we say, designing collections for clothing brands. This is quickly becoming a reality as millennials look for creative ways to harness their entrepreneurial spirit. Already, 60 percent of millennials consider themselves entrepreneurs and are looking for opportunities for self-employment. A popular choice among young adults today is to step into the blogging and vlogging world. Blogging, what was once considered simply an online…
  • Millennials Swiping Right For Bud Light #Upforwhatever

    Lauren Katz
    21 Apr 2015 | 8:33 am
    Bud Light wants millennials to swipe right for its next ad campaign. This year, the beer giant is transforming another town into Whatever, USA and is currently in the process of choosing the next set of adventurous millennials to attend the weekend of a lifetime via social connection apps like Tinder. Users of the dating app who are 21 and over and #UpForWhatever can swipe right for Bud Light for a chance to win a trip to the next Whatever, USA. Bud Light plans to select 1,000 fans to attend this year’s celebration, which is set for an unrevealed location with unexpected celebrity…
  • Shazam Embraces Innovative Disruption To Rethink Business Model

    Adam Van Paris
    16 Apr 2015 | 11:11 am
    My relationship with Shazam began way back in the year 2000. I was at party with some friends and a great song came on the stereo. No one knew what the song was so I pulled out my super stylin’ Motorola Rzr, called the Shazam number, and held my phone up to the speaker. After a few moments of listening, a voice on the other end of the line told me the name and artist of the song; it was Creed’s Arms Wide Open. Ya, I was that cool. This technology, though seemingly pre-historic today, laid the foundation for what has become a billion dollar brand with no ceiling in sight. Fast-forward to…
  • Brands Utilizing Social for Connected Experiences Win with Millennial Festival-goers

    Claire Hagen
    14 Apr 2015 | 7:59 am
    I am, admittedly, not a music savvy person. Sure, I listen to it and subscribe to Spotify but when it comes to knowing a band or artist, my knowledge is very limited. However, festival season is upon us and thanks to Instagram and Snapchat people like me are more connected to the music scene. According to a report from Mashable, the average festival attendee at Coachella is between 18-34-years-old and willing to spend $300+ on festival tickets and passes. These attendees are often interested in staying ahead of the trends and hearing the next greatest bands before the rest of the world.
  • Amazon Dash Button Will Change Millennial Shopping Mindset, Again

    Brendan Shaughnessy
    9 Apr 2015 | 9:42 am
    April Fools’ Day. A day when whoopee cushions once chorused through classrooms and fake barf flew in public domains now brings nothing but false promises and disappointment. Every year, I brace for the farfetched product innovations that will surely flood my newsfeed and every year I fall for them, sharing them across my social networks and proclaiming I have found “the next big thing,” only to retract my finding after noticing that dreaded “04/01” date. I have to come to this conclusion: marketers have ruined April Fools’ Day. However, one brand used April 1st as an opportunity…
  • add this feed to my.Alltop

    FeedBlitz News

  • Turn Facebook Fans Into Email Subscribers

    ahenson
    21 Apr 2015 | 11:17 am
    When Facebook rolled out their Call-to-Action button, business owners everywhere scrambled to figure out how best to to use this new marketing option.  If you aren’t using Facebook’s Call-to-Action button to encourage page fans to subscribe to your site’s mailing list, you’re missing out on an opportunity to exponentially grow your list — and protect yourself in case a future Facebook algorithm or policy change reduces the visibility of your page even further. Since Facebook page fans are people who have sought you out, they are likely to be your target audience and…
  • Monetize Your Mailings: Introducing the Marquee Ad Unit

    Phil Hollows
    30 Mar 2015 | 9:27 am
    FeedBlitz is enabling a new, higher earning ad-unit, called a “Marquee” for publishers opted in to our ad network. The marquee unit in testing has significantly boosted earnings, in some cases nearly doubled them. As such, we’re really excited about this new ad format, and have enabled marquees for all publishers currently earning with our email ad network. Marquees go live for everyone using our ad network tomorrow, March 31st, 2015. Marquees don’t always show, but when they do, they appear exactly once per mailing, just under your logo and above the post content. If…
  • Faster Ad Revenue Reporting

    Phil Hollows
    23 Mar 2015 | 12:40 pm
    Publishers making the most of their content by monetizing with FeedBlitz’s unique RSS and email ad service can find out how they’re doing more quickly. Ad earnings are now being calculated hourly, with about an hour’s delay, instead of overnight. In other words, checking your ad earnings at 2pm will give you an idea of your earnings through about 1pm today, and the numbers are updated hourly. Ad earnings are reported at My Account | Ad Revenue Share | Opt-In Ad Reports in the left sidebar navigation. If you’re not using our ads and would like to try them out, you can…
  • We’ve Added @Animoto to our Video in Email Support

    Phil Hollows
    11 Mar 2015 | 7:59 am
    FeedBlitz today enabled support for @Animoto video embedding in emails we send for our publishers; an example using yesterday’s SmartForms announcement video is included here. What this means is that if you embed an Animoto video in a post, FeedBlitz will automatically convert that to a video thumbnail and mail that out instead (videos typically don’t work well in emails, here’s why). You don’t have to do anything special to include the thumbnail — it just works. Like our other supported video platforms (including YouTube, Vimeo, Wistia and more) the thumbnail…
  • SmartForms: The Email Subscription Form Wises Up

    Phil Hollows
    10 Mar 2015 | 7:03 am
    Today I’m delighted to announce the introduction of FeedBlitz “SmartForms” – responsive, adaptive, flexible subscription forms available now, for free, with every active FeedBlitz publisher account. To view the video online, go to https://animoto.com/play/Pvhh0ATjCknt0EUyD700yw What’s Wrong with Email Subscription Forms Today There are several problems with almost every subscription form out there right now, no matter what product, plugin, widget or service you’re using. Very often they’re not responsive — in other words, ill suited for mobile…
  • add this feed to my.Alltop

    HB

  • HB Agency Grows Public Relations Team with New Hire

    Molly Delaney
    21 Apr 2015 | 8:00 am
    Newton, Mass. – April 21, 2015 – HB Agency, a Boston-based integrated marketing agency specializing in high technology, energy and sustainability, and medical technology, has hired Alex Jafarzadeh as senior account executive, adding to its growing B2B PR team. Jafarzadeh will work with HB clients in the cloud technology and data solutions industries. Jafarzadeh joins HB from a similar role at fellow IPREX partner agency, Fulford Public Relations in Singapore, where he concurrently served as IPREX Regional Director for the Asia Pacific region. He brings with him a wealth of international…
  • 6 Things To Know When You Join A New Agency

    Alex Jafarzadeh
    20 Apr 2015 | 1:40 pm
    Hello. I’m Alex, and as you might have heard, I’m the latest addition to the HB team. After several years in another agency some 10,000 miles away, and as I prepared to become the new guy earlier this month, I did what any sensible millennial would do: I googled “tips for the new guy.” But in a sea of “16 Tips for PR Agency Newbies,” “13 Tips for New PR Professionals” and even a “Congratulations Graduate! Eleven Reasons Why I Will Never Hire You,” there didn’t seem to be any tips for people switching agencies. So, after my first two weeks at HB, here are my 6 things to…
  • The Road to the #BostonMarathon: The Cold, the Snow, the Humanity

    Dawn Sullivan
    15 Apr 2015 | 2:29 pm
    In five days, I will run my first Boston Marathon with the Dana-Farber Marathon Challenge team. Together, we will work to raise $5.2 million in pursuit of the ultimate finish line: a world without cancer. We can all cheer for that. It’s been a tough year to train for a marathon in New England. You might have heard that we broke the record for most snowfall. There were days when I didn’t want to run. When the forecast was miserable and the snow wouldn’t stop falling. But, as singer-songwriter Tom Lehrer said, “Bad weather always looks worse through a window.” Once you make the…
  • Digging in and Doing Good

    Julia Bucchianeri
    13 Apr 2015 | 7:06 am
    HB is comprised of designers, storytellers, writers, teammates and friends. Each “HBer” is unique in his or her own way, with differing histories, hobbies, habits, hopes, ambitions, expertise—the list goes on. But despite all of our differences, there are a handful of things we all have a steadfast commitment to: Our families and friends; The quality of our work; and Having a positive impact on our environment and community. HBers recognize the value and importance of volunteerism and charitable efforts to create a better world for future generations. It is through these efforts that we…
  • March Madness Ad Spend

    Amanda Jayachandran
    2 Apr 2015 | 10:11 am
    For so many of us, March Madness is a yearly ritual: brackets, betting, beer and burgers. And now, the Final Four is just around the corner. I was curious how much money was spent on advertising during March Madness, but I never would have anticipated what I uncovered. When I think of big-time sports advertising, the Superbowl is what immediately comes to mind. The game is punctuated by event-specific advertising that gets everyone pumped to see the new creative ads and messages. In 2015, Superbowl advertising spend was about $359 million. But to top that, television advertisers spend more…
 
  • add this feed to my.Alltop

    InfoProduct Marketing Insiders Tips And News

  • 3 Keys To High Profit Online Business

    Jeff
    26 Apr 2015 | 10:21 am
    In this video we pull out the 3 key principles to building your own high-profit, high growth online business directly from our many coaching clients over at InfoMarketer'sZone   Have a question or thought to share on this video – leave us a comment.
  • Create And Sell Products People Want…

    Jeff
    12 Apr 2015 | 8:50 am
    Pretty obvious statement right? In order to be successful marketing products (your own or through product recommendations as an affiliate),  you MUST create or find products that people desperately want NOT just what you want to give them. Within Information Marketer'sZone we get people who both have experience in given markets and those that do not. Can you guess which group has an easier time to building their own information marketing business delivering information and solutions into a market? Who Dominates Their Market More – Experts or Non-Experts? Intuitively you would…
  • You'll Be Rich When…

    Jeff
    11 Apr 2015 | 9:21 am
    Operating Information Marketer'sZone as a teaching and coaching site to help entrepreneurs package information for profit puts me directly in the path of the gazillions of people who want to know how to get rich. In other words, their sole objective in life is to get rich driven by various motivations they are often not even consciously aware of…that may include: Buying more stuff (a bigger house, better car, move locations, etc…)  Escaping their current boring, low paying or frustrating job Getting out of debt…living a life free of debt from that point on Adding to…
  • Linked In Buys Lynda – Validates Info Products

    Jeff
    10 Apr 2015 | 6:52 am
    For those of us who are deeply involved in publishing and marketing information products such as ebooks, courses, membership sites, seminars, etc…the incredible value in providing "training" is crystal clear. For me, it started back in the late 1990's inspired by Corey Rudl who came out with one of the very first ebooks titled Car Secrets Revealed. Since then we have gone on to publish more than 20 different information products – the techniques and systems we have used are shared within the fast-start program over at Information Marketer's Zone here.
  • One 5-Minute Change To Your Morning Routine = Huge Difference

    Jeff
    1 Apr 2015 | 6:08 am
    Have you ever noticed that being around people who are happy, fun, enjoy what they do and positively seek out solutions to challenges they inevitably face each day is so much more desirable? The mistake many of us make when we look at the top achievers in any given marketplace is to "assume" that they are happy and positive BECAUSE of their success and achievement when in fact what you don't see is that they made this transition in their mindset well in advance of achievement. Mindset IS The Key To Success… I've had the benefit of working with many, many…
  • add this feed to my.Alltop

    Right Source Marketing » Blog

  • Make Your Ghostwriting Partnership a Success

    Emily Gaines Buchler
    9 Apr 2015 | 6:00 am
    In fifth grade, when my teacher asked my class to write a report on our favorite author, I knew immediately who to choose: Carolyn Keene. The mastermind behind Nancy Drew, my favorite female sleuth, Carolyn Keene churned out one page-turner after another, keeping me up past my bedtime and making cable TV dull by comparison. That day after school, I rushed home to start my research, heading straight to the leather-bound set of encyclopedias in our family room, index cards in hand. It didn’t take long for me to learn that Carolyn Keene didn’t actually exist. Like her stories, she was a work…
  • It Takes a Motley Crew to Make a Marketing Automation Team

    Mike Sweeney
    2 Apr 2015 | 6:54 am
    The pioneers of the marketing automation industry were — not surprisingly — very smart marketers. They slapped the word “automation” next to “marketing,” and boom, their targets instantly started thinking that these tools could run chunks of their marketing programs… automatically. Set it up, let it run, make millions, retire. No humans need apply. Nothing could be further from the truth. Just when you thought the massive transformation of the corporate marketing team was decelerating, the growing effectiveness of content-driven marketing, and now marketing automation, is…
  • Another Google Algorithm Change — What Should You Do?

    Will Davis
    27 Mar 2015 | 6:48 am
    So you built a great website a couple years ago. Polished, modern design? Check. Developed on an easy-to-use content management system? Check. Search-engine friendly? Check. You probably even said to yourself, “Now this one is going to last a few years before feeling stale.” And guess what Google just did to you? It changed the game on you… again. What is this new Google change? By now, maybe you’ve heard of the upcoming changes to Google’s algorithm to provide better search results for mobile users. If you haven’t, you can read all about it in Google’s Webmaster Tools blog…
  • This Blog Post Will Change Your Life!

    Bob Keaveney
    26 Mar 2015 | 6:25 am
    Okay, maybe this post won’t change your life. But this blog post does reveal the one weird trick to paying off your mortgage by the end of the year. All right, so that’s not true, either. Would you believe that you’ll discover how one woman made millions from the privacy of her living room, without spending a dime of her own money? Or meet the man whom health club owners HATE? If you’re skeptical, you should be. We’re talking about one of the more peculiar phenomena of the Internet era, the thing that’s conceived when greed combines with obsessive data analysis in a quest for the…
  • Why You Should Buy Marketing Automation, But Not Right Now

    Dave Toliver
    19 Mar 2015 | 10:10 am
    I see it happen to companies and people time and time again. Marketing automation technologies — like Marketo, Pardot, HubSpot, Eloqua, and more — constantly get trotted out to marketing folks near and far as a salvation. They are purported to be an answer to all their problems with email, lead generation, prospect tracking, and website reporting, as giving marketers a true way to prove ROI. So the marketers buy it, with a gleam in their eye! And then … Nothing. For three months. Then a sputter of an email or two, and possibly a form for a webinar or something. By the six-month mark,…
 
  • add this feed to my.Alltop

    mcgraw | marketing

  • The Confusing World of Mobile Marketing

    Pat McGraw
    13 Apr 2015 | 3:16 pm
    What is a mobile device? I asked close to a dozen marketers that question over the past week to ten day and what I heard most often was “smartphone”.  Only a few included tablets.  No one mentioned a watch.  Or glasses. So then I asked about their ‘mobile strategy’.  For most, it was focused on design – making sure the website used a responsive design and that emails looked good on a smartphone.  Only one talked about developing tools and apps specifically for smartphones and tablets and watches. Then there are articles and infographics like this one that…
  • Happy Birthday Facebook

    Pat McGraw
    9 Apr 2015 | 9:55 am
    Happy birthday Facebook.  And now that you’re 11, it’s time to accept the fact that social media is not all that social, and it’s going to get more and more expensive over time because it’s really an advertising channel. I’ve been saying that for a while but this past week, I came across the following from “There is no more Social Media – Just Advertising” and I really suggest that you take some time and think about… The first… “Remember when social media used to be called unpaid media? Those days are over. Marketing on social…
  • The Difference between ‘marketer’, ‘digital marketer’ and me

    Pat McGraw
    28 Feb 2015 | 11:16 am
    The stereotype is that when you talk to someone in “marketing”, they are going to talk about advertising.  Or building a brand. When you talk to someone in “digital marketing”, they are going to talk about “leads” and “…the ability to track performance…” When you talk to me, I’m going to talk to you about your audience.  Their needs, wants, expectations and perceptions. I am going to talk to you about your competition.  Their strengths, weaknesses.  Their products and pricing.  Their distribution and promotion. I am going…
  • add this feed to my.Alltop

    Social Media B2B

  • Happy B2B Customers Can Get You More New Customers

    Bryce Colquitt
    21 Apr 2015 | 4:00 am
    As we all know, word-of-mouth is the best marketing channel there is. Social media gives us the opportunity to create and scale word-of-mouth on a level that was impossible a few years ago. Top B2B companies are already taking advantage of this. According to a 2012 report by the Aberdeen Group, the top B2B firms gained 230% more leads via social media than their competition. So how does this happen? The process has a few steps: Identify why customers love you Build a relationship Ask for referrals and get them started Make it a system 1. Identify why customers love you Why do your customers…
  • Your B2B Prospects Want to Binge Your Content

    Jeffrey L. Cohen
    9 Apr 2015 | 4:00 am
    B2B marketers are often focused on their industry competitors when they think about social media and content marketing, but that is frequently the wrong way to think about it. It also is not the best way to consider their prospects. They should not worry about a competitor poaching their prospects, or even their customers. They should focus on attention. Their prospects are not just watching Twitter, reading blogs and following influencers and companies on LinkedIn, but they’re watching Netflix, Amazon, Hulu and all those shows that they have been DVRing. Timeshifting is only the beginning…
  • How B2B CMOs Can Turn Social Media into Social Storytelling

    David P. Butler
    5 Mar 2015 | 4:00 am
    For the CMOs of B2B companies, the to-do list is never-ending. Provide more original social content. Engage your target audience. Attract new followers. Create ambassadors. And these tasks can appear monumental given the lack of time and the fluctuating gap in social skills, which require an understanding and communicating on multiple social networks, each with unique style, form, and community. To be successful requires more than a social presence. It requires continuous social storytelling. Original stories are now one of the most strategic marketing deliverables B2B companies can create…
  • 5 B2B Social Media Lessons Cisco Learned in 2014

    Autumn Truong
    20 Jan 2015 | 4:00 am
    With 2014 officially behind us, it’s a perfect opportunity to reflect on the past and speculate on the future. At Cisco, we continue to explore how social media is used not only to generate awareness and buzz, but also to drive thought leadership, influence the customer journey and make a greater impact to the overall marketing strategy. During the last year, I’ve seen first hand how the growth and pervasiveness of social media trends are shaping new digital experiences. Here’s a closer look at our top 5 social media lessons from 2014 and what we can learn from them as we head into…
  • Interview: How IBM Leads B2Bs in Instagram Engagement

    Jeffrey L. Cohen
    13 Jan 2015 | 4:00 am
    As a follow-up to our list of top B2B Instagram accounts, I reached out to Katie Keating, Social Content & Engagement Strategist at IBM, to learn more about how this globally integrated technology and consulting company approaches a visual platform like Instagram. IBM ranked at the top of the list of B2B Instagram accounts because we prioritized engagement over number of followers. This put the IBM account way ahead of larger B2B companies who are well-known for their social media prowess, like GE, Cisco and Adobe. What is your approach to Instagram, and does it focus on engagement…
  • add this feed to my.Alltop

    TOTALLY UNCORKED ON MARKETING

  • MARKETING NEWS TIDBITS FOR APRIL 24, 2015

    Elaine Fogel
    24 Apr 2015 | 5:49 am
    So, what’s happening in the marketing world this week? According to the latest data from the U.S. Census Bureau, 18-to-34 year old Americans represent nearly 23.5% of the population, making them the largest demographic in the U.S. Yet, “Millennial women, despite being financially strong, independent, and wielding more power than ever in terms of purchase decisions, are not being targeted by brands and marketers.” (Daniel Newman, Forbes) According to new data from research firm Clutch, about one-quarter of SMBs (small and medium businesses) don’t have a website, and…
  • How B2Bs Solve Content Marketing Brain Drain

    Elaine Fogel
    22 Apr 2015 | 6:08 am
    Does your B2B company get brain drain when it comes to developing content marketing ideas? A new study says nearly four in 10 North American business-to-business (B2B) marketers said it was difficult or somewhat difficult to come up with ideas for content marketing, and half said they didn’t have enough ideas to fuel such efforts. Looks like this is a very common challenge for smaller businesses with fewer human resources. To solve the problem, B2Bs are reaching out across departments to drive ideas for marketing content. A recent eMarketer report shows that two-thirds of B2B marketers…
  • Do You Know Which Devices Your Customers are Using?

    Elaine Fogel
    20 Apr 2015 | 6:01 am
    With Google’s algorithms changing this week to expand its use of mobile-friendliness as a ranking signal, do you have any idea which devices your customers are using? What about the prospects you want to attract? Thanks to Millward Brown Digital for surveying “more than 1,000 consumers in three generations (Millennials, born after 1980; Generation X, born 1965-1980; and boomers, born from 1946-1964) to see how different age groups favored different screens for various activities.” (Adweek) What Adweek reported is that we cannot make any assumptions. Joline…
  • Marketing News Tidbits for April 17, 2015

    Elaine Fogel
    17 Apr 2015 | 6:22 am
    Here are this week’s Marketing News Tidbits: Nearly all (98%) of small-business software buyers are shopping for marketing-automation software for the first time, according to a new report by research firm Software Advice, a division of Gartner. The survey found that 47% of small-business buyers are still using manual methods to manage their marketing activities; 17% use industry-specific software; 15% use CRM software; 8% use email marketing software; and only 2% now use marketing automation software. (“Survey: Small Businesses Want Marketing-Automation Software,” AdAge) IBM…
  • 13 Important Skills You Need to Write Great Content

    Elaine Fogel
    15 Apr 2015 | 9:48 am
    created by Uberflip If you’re part of a team (or the only one) responsible for creating content for your business or nonprofit, I’ll bet you have your hands full. I can totally relate, having to keep this blog up to date with relevant and interesting content that brings you back for more. It takes a combination of important skills to ensure that you’re on top of your content marketing game. This terrific infographic from Uberflip (via CIO Magazine), lists the 13 important skills we all need. Would you add any more?   Share this post!
 
  • add this feed to my.Alltop

    The Rise To The Top: Helping you generate big time revenue through your own online products & programs

  • LIVE Q&A: Your questions about creating, promoting & profiting from online courses answered!

    David Siteman Garland
    16 Apr 2015 | 8:40 am
    Your online course questions ANSWERED!!! Special Q&A session with me Have a burning question on creating, promoting & profiting from your online course? Want me to answer it? Of course you do.  Which is why I’m doing a special Q&A Webinar this Friday and you, my friend, are invited. Just register up right here to let me know you are coming It is going to be pure Q&A and I’ll also be opening up enrollment in Create Awesome Online Courses for new students during the hangout (I’ve gotten some emails from folks who missed the last enrollment period and asked…
  • Small But Mighty: How Elise & Scott Grice went from a service-based business to a $63,259 Course Launch (with an email list of less than 1,500)

    David Siteman Garland
    5 Apr 2015 | 12:05 pm
    Enjoy the uncensored interview below! Links Mentioned: -Elise and Scott’s My Own Irresistible Brand -Hey Sweet Pea (join their happiness tribe, LOL) -Create Awesome Online Course (get started with a free video series right here) Name: Elise & Scott Grice Website: http://www.myownirresistiblebrand.com  1. Name of your course: My Own Irresistible Brand 2. What is your total revenue generated so far and how much is your course? $63,259 total at $1,197 per seat 3. What was your list size when you launched your course? 1300 by the time our cart closed  4. Who is your course for?
  • From Nearly Homeless To Over $200,000 In Sales Of Her Online Course (in less than one year)

    David Siteman Garland
    29 Mar 2015 | 2:23 pm
    Enjoy this uncensored interview below with Renae Christine! Links Mentioned: -Renae’s website -The webinar training she is referring to: John & David’s Most Kick-Butt Webinar Blueprint Ever -Create Awesome Online Courses (get started with the Cheat Sheet) Name: Renae Christine Website: Rich Mom University http://richmombusiness.com 1. What is your total revenue generated so far and how much is your course?  $196,000 in the last 2 months 2. What was your list size when you launched your course?  1200 people opted in for the training videos 3. Who is your course for?  Moms…
  • The $130,208 Case Study: How Nick Stephenson Created & Launched His First Online Course

    David Siteman Garland
    14 Mar 2015 | 1:56 pm
    Enjoy the uncensored interview with Nick below and also some bonus questions and answers   Name: Nick Stephenson Name Of Your Course: Your First 10,000 Readers http://yourfirst10kreaders.com 1. What is your total revenue generated so far and how much is your course? $130,208 in the first week – priced at $597 2. What was your list size when you launched your course? around 3,500 3. Who is your course for? Authors who want to improve their marketing efforts and build their platform 4. How did you come up with the idea for your course? As an author myself, I know exactly how hard it…
  • CASE STUDY: How David Newman went from 1-on-1 client work to creating a freedom-based business by launching a successful online course

    David Siteman Garland
    8 Mar 2015 | 11:28 am
    Name: David Newman Name of your course : The Speaker Marketing Workshop  http://www.SpeakerMarketingWorkshop.com 1. What is your total revenue generated so far and how much is your course?  $26,418 – 34 enrolled at $777 2. What was your list size when you launched your course?  10,500 overall list size – segmented list of about 800 interested in speaking 3. Who is your course for?  Speakers, authors, consultants, coaches 4. How did you come up with the idea for your course? I had been teaching the live-led version of the course since 2008. Normally got 8-10 people per class.
  • add this feed to my.Alltop

    360i Digital Agency Blog

  • Hollywood Producer Brian Grazer Visits 360i for a ‘Curious Conversation’

    Fitz Maro
    23 Apr 2015 | 2:53 pm
    Question: What do Andy Warhol, Barack Obama, Princess Diana, Michael Jackson and Norman Mailer all have in common? Answer: They’ve all had a curious conversation with Brian Grazer. Grazer, the Academy Award-winning Hollywood producer behind hits like A Beautiful Mind, Apollo 13, Empire and Arrested Development, visited 360i’s New York office on Tuesday, April 21, to discuss his career and New York Times Best-Selling book, “A Curious Mind: The Secret to a Bigger Life.” The book explores Grazer’s more than 30-year practice of seeking intriguing and accomplished strangers for what he…
  • Influencer Spotlight: Catching Up with Molly Jacques

    Jessica Phillips
    22 Apr 2015 | 2:54 pm
    Beautifully illustrated quotes pepper feeds across social media. From Facebook and Instagram to Pinterest, users are constantly posting illustrated inspirational sayings that are more eye-catching than plain black text on a white background. Molly Jacques is a hand lettering, calligraphy and heavy-illustration artist whose designed quotes are recognizable across the Internet. After receiving high praise from a pirate ship she drew in her third grade art class, Molly decided to devote her life to a creative pursuit. Now she’s a successful freelance artist, priding herself in the small…
  • What Marketers Need to Know about Google’s Mobile Algorithm Update

    360i
    20 Apr 2015 | 11:28 am
    In February 2015, Google announced an important natural algorithm update that affects SEO and how sites will be ranked in the mobile results, which may significantly impact brands’ site traffic. Starting April 21, pages that are deemed not “mobile-friendly” may witness their rankings downgraded in mobile searches, resulting in less traffic from mobile devices. This latest round of changes will be limited only to Google’s mobile search results rankings on a page-by-page basis. With mobile searches comprising up to 35 percent of all search traffic – and with 71 percent of in-store…
  • Rethink Retail Marketing: What the Holiday Hustle Means for 2015

    David Randolph
    14 Apr 2015 | 8:15 am
    This is the final post of a five-part series on ways retailers use digital to make the most out of their marketing efforts around the holidays, and effectively prepare for the year ahead. Many retailers conclude their fiscal years at the end of January to properly account for late December shopping activity and inventory remaining on-hand. The 2014 holiday shopping season is officially in the books – most retailers having recently reported quarterly and year-end results to Wall Street. And it’s a great time to reflect on what we learned. Holiday retail in 2014 brought sweeping consumer…
  • HBO Rallies the Realm to Catch Drogon for ‘Game of Thrones’ Premiere

    Audri Nakamura
    13 Apr 2015 | 2:21 pm
    To celebrate the Season 5 premiere of Game of Thrones, last evening client HBO and 360i, rallied the realm to help locate Drogon – Daenerys Targaryen’s most fierce dragon that went missing towards the end of Season 4. In the world’s largest dragon hunt, we enlisted the help of Game of Thrones fans everywhere to #CatchDrogon by luring him to their Twitter, Facebook and Instagram feeds, then retweeting or commenting before he flew away to catch him. To help in the quest, HBO and 360i launched a digital “bait shop” hosted on Giphy, where fans could choose their own bait with which to…
  • add this feed to my.Alltop

    bwagy

  • Pinterest, that other network

    Ben Young
    10 Apr 2015 | 6:40 am
    I will admit I’m not a primary user of Pinterest, but I do use it for a couple of things. 1) Travel planning / inspiration -> the best way to figure where/what you want to do next is from images from that place. Anytime I’m traveling I do a quick search on that area to see what we could do. 2) Design Inspiration -> soaking up design inspiration to apply at home and at work. With Nudge we actually see, if you’re targeting females Pinterest performs exceedingly well, even if you don’t optimize for it. In fact Pinterest is a key driver of the top 10% of the content…
  • Tesla and the personal battery pack, how it will disrupt electricity

    Ben Young
    7 Apr 2015 | 5:30 am
    Tesla is going to launch a at home battery pack, for storing electricity from solar. Wherever you go the electricity market is quite convoluted. It’s not easy generating electricity, feeding it in to a leaky grid, then collecting payments for that grid from everyone. It’s almost like a tax system. For example, how is the price decided? Often it’s the cost of the most expensive contributor to the network. Such that if there is a expensive coal generator, the price is set to that. For those that are generating solar power, and are feeding in to the grid, the challenge is how…
  • What would wearables look like in a perfect world?

    Ben Young
    2 Apr 2015 | 5:05 am
    Wearable technology would provide a seamless, invisible, like utility. Disney has invested $1b in to just this and visiting Disneyland is almost like a little incubator for what it could be like. This piece by Cliff Kuang over on Wired about it is excellent, give it a read or a instapaper. I’ve yet to go but need to go check it out. Related PostsThe Two Phases of GrowthEveryone starts… little finishWatch search.twitter.comReflection DayWhen we learn we create our personal technologyEarly Stage Marketing
  • A global ad supported Netflix is inevitable

    Ben Young
    1 Apr 2015 | 9:20 am
    I’ve been watching Netflix and how they tackle the challenges in front of them for a while, my earlier post explored what would happen if Netflix was free. There are a few driving forces here: 1) Netflix itself says it thinks going global will drop piracy. Read. Their argument is that people are using VPNs and torrents to download anyway, as someone from New Zealand, people simply just download shows when they’re not available. However like Spotify I imagine a monthly model would have an impact on piracy. 2) There is brand demand for more digital video content. Everyone I talk to…
  • The Apple Watch

    Ben Young
    11 Mar 2015 | 9:17 am
    You knew it was coming. 1) Is it a sustainable form factor? If watch behaviour is any example yes. 2) Imagine how good it’ll be in five years A real robocop kind of future. 3) The real question is, when will you buy into it, today or tomorrow. I’ve been wrong before but the app marketplace is what will make it sticky. Like swapping tv subscriptions, 2 or 3 compelling apps will make you switch. They might be at launch, or they might be next year.   Related PostsPitches that flounderMaking a living off all of this stuff? Twitter, Blogging..How digital [ads] will change the tv…
 
  • add this feed to my.Alltop

    Never get out of the boat

  • over the counter-culture

    23 Apr 2015 | 8:25 pm
    The following is an excerpt (and slight expansion) from a section of a talk I gave earlier this week at the Google 'Firestarters' event in Melbourne.The theme was 'Adaptive Strategy for an Adaptive Age'.In this particular section of the talk I speculated around some of the external cultural factors that have implications for strategy (rather than discussing specifics of strategy or process and the like).To illustrate I called upon two important texts in particular, a snippet of a recent interview in the Observer with Don Letts - legendary DJ, film-maker, Rasta punk and musician with Big Audio…
  • you get what you pay for

    15 Apr 2015 | 3:22 pm
    Every week now there seems to be another social media marketing disaster, usually revolving around the hijacking of the campaign hashtag or - as in the case of the lamentable #freshinourmemories debacle most recently - the hijacking of a 'branded' meme generator gizmo.Blamestorming from the chattering classes obviously divides it's finger-pointing towards either the agency or the client.I'll always tend to look at the agency and wonder what on earth they were thinking.It's grade-A Dunning-Kruger.In the #freshinourmemories case it appears that the agency in question may pay heavily.Their…
  • the return of nietzsche marketing [ #dashbutton edition]

    1 Apr 2015 | 5:28 pm
    We conducted a small survey on supermarket shopping behaviour using the agency staff as our sample group of around 50.It was relatively unscientific, however, the aim was to crudely test one particular covert thought.We simply asked our respondents if they used a shopping list when visiting the supermarket.For those who answered 'yes' we asked them to provide an example of a typical shopping list.For those who answered 'no' we asked them to jot down what their mental list might typically be, anyway.This gave us some interesting feedback - scribbled paper lists were by far the most popular,…
  • the cult of authenticity [five minutes]

    26 Mar 2015 | 8:11 pm
    Sorry young millennials. You are not special. Your old Gen X mums and dads were just as confused as you, in their day. 'Ultimately, the uneasy relationship The Stranglers had with the punk scene reflected the need that the various protagonists within the movement had for 'authenticity'. In 'The Culture Of Narcissism', Lasch had noticed that in the late-industrial cultures of the West, in which basic needs had become easily satisfied, and new wants had to be created by the propaganda....a “cult of authenticity” had emerged within “the spectacle” of consumerism that fetishised…
  • norman whitfield and barrett strong are here to make everything right that's wrong

    17 Mar 2015 | 2:31 pm
    Our good friend @MarkSareff had a pop at the growing tendency for some sections of the marketing world to be bewitched by 'neurobollocks' in a post over on Linked in.And rightly so.The infamous Martin Lindstrom 'You Love Your iPhone, Literally' article is a particularly salient example.In any case the idea that individual human brains, studied in isolation from other factors can predict future buying behaviour is pretty flawed.Studying how and why people behave the way they do in real buying situations over time, and how they act within the broader culture and environment is far more…
  • add this feed to my.Alltop

    One Half Amazing! - Digital Marketing Blog

  • Being a full-stack employee

    Bob Hazlett
    13 Apr 2015 | 2:46 pm
    …the full-stack employee has a powerful combination of skills that make them incredibly valuable. They are adept at navigating the rapidly evolving and shifting technological landscape. They make intuitive decisions amidst information-abundance, where sparse facts mingle loosely with data-drenched opinions. Full stack employees are capable of speaking design lingo, know that using Comic Sans is criminal, and are adept at making mocks in Keynote, Sketch, or Skitch (if it comes to that). And they know the difference between UI and UX. Medium The post Being a full-stack employee appeared…
  • The open source algebra textbook

    Bob Hazlett
    17 Mar 2015 | 7:14 am
    Sarah Hagan's students at Drumright High School in Drumright, Okla., don't use traditional textbooks — they make their own. They begin with blank composition notebooks and each day, Hagan hands out a lesson she's written herself or open-sourced from other teachers across the country. It's usually printed on colored paper and requires some kind of hands-on work: drawing, coloring, cutting. "The point is, we shouldn't have to be like, 'Oh, yeah, there's that chart on page 763 that tells me how to classify something.' They should think, 'Oh,…
  • Edward Tufte on how to have more productive mornings

    Bob Hazlett
    16 Mar 2015 | 2:45 pm
    Practical advice from section on serenity, from The Thinking Eye, a book/film which I might finish in 2015. pic.twitter.com/myHRRQOyd1 — Edward Tufte (@EdwardTufte) December 26, 2014 Edward Tufte is a statistician, professor at Yale University and is most known for his data visualization and information design work. The post Edward Tufte on how to have more productive mornings appeared first on Bob Hazlett - Digital Strategy and Marketing.
  • Here’s what I’m reading for February 21

    Bob Hazlett
    21 Feb 2015 | 6:15 am
    Here’s the most interesting stuff I read, watched and listened to for the week ending February 21. How Facebook and twitter created an industry demand for audience development expertsFacebook and twitter have designed themselves as indispensable content broadcasters. Now that they both have demanding shareholders to answer to, marketers are stuck in the middle. How should they evolve? Beyond creating lights out content, teams must invest just as much time and money in content distribution and audience development. What skills should someone charged with audience development have? See what…
  • Podcasts I’m listening to right now

    Bob Hazlett
    20 Feb 2015 | 6:05 am
    These shows are burning up my ear holes. On Being – Big questions on meaning with scientists, theologians, teachers and artists. Back to Work – Merlin Mann and Dan Benjamin discuss being productive, work, and tools with the state of mind of an older and wiser man. The Accidental Creative – How to build practical, everyday practices in a create on-demand world. Planet Money – Making sense of our economy in an easy to understand and digest story format. Mortified – Adults sharing embarrassing diaries and letters they created as kids. 99% Invisible – Like…
  • add this feed to my.Alltop

    eMarketer Newsroom

  • eMarketer: Mobile Internet Ad Spend in China to Almost Double This Year

    Denise Duffy
    1 Apr 2015 | 3:19 am
    China will account for 20% of global mobile internet ad spend LONDON, UK (April 1, 2015) — Mobile internet ad spending in China continues to see strong growth and is […] The post eMarketer: Mobile Internet Ad Spend in China to Almost Double This Year appeared first on eMarketer Newsroom.
  • eMarketer: UK to Achieve World First as Half of Media Ad Spend Goes Digital

    Denise Duffy
    27 Mar 2015 | 3:10 am
    UK digital advertising matches all other traditional formats combined LONDON, UK (March 27, 2015) — The UK will reach a major milestone this year, as it is set to become […] The post eMarketer: UK to Achieve World First as Half of Media Ad Spend Goes Digital appeared first on eMarketer Newsroom.
  • eMarketer Data Visualization: Who Is the US Smartphone User?

    Dan Marcec
    12 Mar 2015 | 5:00 am
    Nearly 75% of US mobile users will have smartphones this year. What are they doing with them? NEW YORK (March 12, 2015) — The US smartphone market continues to see […] The post eMarketer Data Visualization: Who Is the US Smartphone User? appeared first on eMarketer Newsroom.
  • eMarketer: Half of UK Population Now Uses Tablets

    Denise Duffy
    11 Mar 2015 | 3:07 am
    UK tablet market approaches saturation point LONDON, UK (March 11, 2015) — According to new forecasts from eMarketer, the UK tablet market will reach a significant milestone in usage this […] The post eMarketer: Half of UK Population Now Uses Tablets appeared first on eMarketer Newsroom.
  • eMarketer to Support FOM as Official Research Partner for Asia-Pacific Event

    Denise Duffy
    9 Mar 2015 | 9:25 am
    NEW YORK AND LONDON (March 9, 2015) – eMarketer today announced that is has been named the official research partner for the Festival of Media Asia-Pacific, which will take place […] The post eMarketer to Support FOM as Official Research Partner for Asia-Pacific Event appeared first on eMarketer Newsroom.
 
  • add this feed to my.Alltop

    Vitamin IMC

  • Internet of Things (IoT): What you need to know

    LuCinda Hohmann
    21 Apr 2015 | 8:32 am
    A world based on the Internet of Things is upon us. There are extraordinary benefits to this world – but with them come questions and concerns. Here is what you need to know. What is the IoT? Imagine a world where potholes are fixed before anyone reports them, electricity is only distributed to your home when you need it, appliances turn themselves on and off depending on need, and heart attack victims are saved because changes in the heart’s rhythm are detected before the patient shows any signs. This is a world based on the Internet of Things. The Internet of Things is a phrase given to…
  • 3 Interactive Marketing Insights from WeChat’s Lunar New Year Campaign

    Yijie Lu
    16 Apr 2015 | 10:40 am
    How WeChat redefined rituals in a digital multiplatform age Giving money in a red envelope to relatives and close friends is an ancient tradition that represents best wishes during the Chinese Lunar New Year. As traditional rituals are encountering new technology and digitalization, the Chinese messaging app WeChat redefined the “red envelope” by inventing a virtual red envelope feature that can be used in chat rooms. On the Lunar New Year’s Eve, WeChat recorded 1 billion virtual red envelope transactions and 11 billion real-time interactions with its appearance in the gift giving…
  • Why Amazon’s Android App Bundle Made Perfect Sense

    Isha Deodhar
    6 Apr 2015 | 9:19 am
    In a bid to spread a bit of festive cheer during Christmas, Amazon offered, for two days, a free collection of paid apps and games valued at $220. “The Largest Free App of the Day Bundle Ever” was of particular interest to those of us who study customer engagement with brands on mobile devices. According to Amazon’s post-Christmas press release, “Nearly 60 percent of Amazon.com customers shopped using a mobile device this holiday season. Mobile shopping accelerated as customers got later into the shopping season.” Amazon’s offer was an ingenious strategy to ensure that…
  • #1800FlowersFail Taught the Floral and Gourmet Gift Retailer One Thing: The Power of Negative Word-of-Mouth Matters

    Abby Rudd
    24 Mar 2015 | 11:17 am
    When you order a high-priced floral arrangement for your loved one on Valentine’s Day, you expect the delivered product to appear as beautiful as the image from the website. However, 1-800-Flowers outraged its customers from around the United States as arrangements were delivered late with half-dead flowers and crushed chocolates this February 14th. The unfortunate negative experiences for customers catapulted 1-800-Flowers into the spotlight as #1800FlowersFail became a trending topic across social media platforms. While this sort of customer disappointment is far from the norm for its…
  • Retail Marketers: Are you leading the trend in “Total Retail”?

    Mishu Rahman Din
    4 Mar 2015 | 8:24 am
    Future retail experience is being transformed as you read this article. For Retail Marketers, keeping up with the latest and the greatest in the “Search-Shop-Share” model that is the basis of Total Retail experience is imperative to existence.  As a digital marketer in the Northwestern Medill Integrated Marketing Communications [IMC] program, I have been studying the concept of Total Retail and found some interesting trends you need to know about while developing your retail strategy: Be Seamless – know behavior of your target market and adapt to a seamless model that embraces…
  • add this feed to my.Alltop

    Occam's Razor by Avinash Kaushik

  • Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

    Avinash Kaushik
    13 Apr 2015 | 1:26 am
    The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain. This hurts my feelings! Ok, not so much hurts my feelings and more that I'm sad you are not taking advantage of all of the features at your disposal to drive smarter decisions by your leadership teams. Regardless of the tool you have, it is always prudent to take a fresh look at a familiar tool every once in a while and see what you've been missing. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big…
  • The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

    Avinash Kaushik
    10 Mar 2015 | 2:19 am
    In a Q&A after a keynote a couple of years ago, I was asked: "When will traditional business analysis subsume the web analytics silo?" My reply: "All business will ultimately be digital, so, if anything, web analytics will subsume business analysis!" That was a half-cheeky reply. But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. It is all just business analysis – with…
  • Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

    Avinash Kaushik
    9 Feb 2015 | 2:28 am
    Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of…
  • The Complete Digital Analytics Ecosystem: How To Win Big

    Avinash Kaushik
    12 Jan 2015 | 1:35 am
    The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. When someone played the omg, it is all so complicated (!!) card, I took the opportunity to sketch a picture of the entire ecosystem to highlight…
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
  • add this feed to my.Alltop

    Conversation Agent - Valeria Maltoni

  • Don't Push that Button and The Moral Bucket List

    Valeria Maltoni
    26 Apr 2015 | 1:05 pm
    Making Sense: Rewarding patience over laziness in social experiments and weaving engineering into cartoons both lead to surprising results. The button: the fascinating social experiment driving Reddit crazy. Vox: These colored badges have created a virtual status hierarchy. Within the /r/thebutton community, lower numbers are more prestigious. Only a few people have had the patience and good luck to snag coveted yellow flair indicating a timer below 31 seconds. There are also believed to be orange and red flair for when the timer gets below 21 and 11 seconds, respectively, but no one has…
  • Negotiating Culture and Connection

    Valeria Maltoni
    24 Apr 2015 | 5:54 am
    “You have no idea how much work goes into being as good as Maryl is or for making it look as effortless as she makes it look, says Nora Ephron who highly recommends having Meryl Streep play you at the AFI awards. The audience seems to agree. Meryl Streep is highly relatable whether she's playing Julia Child, Karen Silkwood, Miranda Priestly, Donna Sheridan, or herself. She's so good people don't really notice. I call her at the end of the day to find out how I did and inevitably it's one of the best days I've ever had says Ephron. There is a little bit of us in each of Streep's complex…
  • Build Better Habits, Starting with Willpower

    Valeria Maltoni
    23 Apr 2015 | 2:41 am
    Social psychologists Shelley Taylor and Jonathan Brown found that for the sake of our own well-being, we tend to be mostly optimistic about our abilities. This is a powerful habit because it typically forms the baseline of how we evaluate opportunities and make promises. If you've ever had a kitchen remodel you know what I'm talking about. We can develop better habits -- for example, by dong a reality check of the average time and cost of kitchen remodels like ours. And willpower is the most important habit to build. Many studies confirm it. In The Power of Habit: Why we Do What we Do in Life…
  • "You Are Going the Wrong Way"

    Valeria Maltoni
    22 Apr 2015 | 2:40 am
    If I could have a penny for every time someone told me that, I would have an empire today. It happened again today. This time I was running, uphill. More like sprinting, I am wired that way -- resistance can be used to good ends. So there I was, running uphill, and a gentleman sitting on a comfy chair said from his porch, you are going the wrong way, he smiled when I passed him. My response was “you are right, I am.” I smiled back. Going with the flow is much easier. But being in flow is so much better. And I was in Flow, it was my alternate day circuit where I push toward the end of the…
  • Elizabeth Gilbert on the Creative Genius You Have

    Valeria Maltoni
    21 Apr 2015 | 2:45 am
    If it's true that as Dan Pink said in To Sell is Human: The Surprising Truth About Moving Others: “Today, about 1 in 9 American workers earns a living selling products or services. But new evidence suggests that the other 8 in 9 are spending a huge portion of their time selling in a broader sense – persuading, influencing, and moving others.” And I believe it is because it captures the types of activities we engage in as modern workers and the new reality of work itself as the backdrop -- more freelancers, collaborations among peers, and loosely bound group -- then it is also true that…
 
  • add this feed to my.Alltop

    Mobile Demystified

  • Live And On Mobile: Engaging the Live Crowd

    Sam Balter
    24 Apr 2015 | 10:07 am
    Waterfall’s Head of Strategy, Matt Silk, will be presenting on how to engage a live crowd by using mobile messaging at the MediaPost Insider Summit on Wednesday, April 29. Matt will be on a panel with Vincent Au from Rokkan, Seth Leeds from Sponsorium, and Brian Westerman from HelloWorld. Whether it’s impacting  ticket sales or creating mobile-enhanced experiences, mobile messaging’s immediacy and engagement effectively engages a crowd t. Sports teams, concerts, festivals, and nightclubs are all experimenting with how to effectively use mobile messaging to increase attendance  and…
  • How to Compare Marketing Platforms

    Sam Balter
    13 Apr 2015 | 3:19 am
    Purchasing a new marketing platform for your company can be a brain splitting headache. Whether you are scouring the internet to get quotes from different vendors, issuing a formal RFP (Request for Proposal), or just taking recommendations from friends, purchasing a new marketing platform is tricky. Every vendor will tout their ideas, their technology, and their people as the best . However, you need to be selfish and think of what is best for YOU, your needs, and your company. My method for evaluating technology platforms relies on the four T’s: technology, team, time, and total cost.
  • Omnichannel Marketing Is an Aspiration, Not a Product

    Sam Balter
    10 Apr 2015 | 3:31 am
    Omnichannel is the buzzword of the marketing world that trumps all others. Omnichannel marketing is an omnipotent, all-knowing marketing machine. Throughout 2014, I heard numerous presentations, webinars, and panels discussing how omnichannel will be the defacto standard of marketing communication moving forward. At the end of the year, I read case studies on omni channel initiatives, and at SXSW this year, there were more than a few conversations of people discussing their new omnichannel marketing solutions. The hard truth? Omnichannel is complete BS. Omnichannel is not something you can go…
  • Waterfall Rises to New Heights by Partnering with GEE for Inflight Advertising

    Sam Balter
    8 Apr 2015 | 10:14 am
    Today we announce a new partnership with Global Eagle Entertainment (GEE). Global Eagle Entertainment is a worldwide provider of media content, technology, and connectivity solutions for the travel industry. Waterfall and Global Eagle Entertainment will work together to bring targeted and relevant mobile engagement to inflight advertising. Airlines began their early adoption of mobile messaging by sending customers boarding passes and flight notifications via SMS. Today, our partnership with GEE will help to increase engagement and customer relationship management for inflight advertising.
  • 12 of the Most Annoying Business Terms and Why You Must Stop Using Them, Now

    Krissy DeAngelis
    6 Apr 2015 | 7:31 am
    One year ago it hit me. It was during a meeting, a regular Friday morning meeting, sipping my cold brew coffee, doodling in my Moleskine notebook, and unwelcomed by me, that slimy little creature tiptoed his way into my vernacular. Past my auditory canal, past my corti and straight along the auditory nerve leading right to my brain. It was like nails on a chalkboard when I heard it and my face immediately snarled in disgust. I couldn’t stop thinking about it. It wouldn’t leave me alone. That phrase (#1 on this list), that irritating little beast that accosted my senses and held my face in…
  • add this feed to my.Alltop

    B2B Marketing Asia

  • Video Marketing Is About To Explode. Here’s Why.

    Suraj
    7 Apr 2015 | 1:30 am
    Video marketing is a double-edged sword. While sleek productions with good visuals stick with the audience, they come with a drain on your business’ time and resources. Not to mention the pain of measuring ROI. But with recent innovations in online video and social media, it looks like the benefits of video marketing might finally outweigh the difficulties by a long way. Social Media Embraces Video – Fully Social media and online video have always had a symbiotic relationship. Videos drive user engagement, and almost every online video platform has in-built social media sharing and…
  • Lead Nurturing Down A Changing Funnel

    Suraj
    2 Apr 2015 | 3:03 am
    For a long time, we have looked at the purchase journey in funnel terms: prospects entering on top, getting nurtured down the middle, and converting at the bottom. This traditional, linear model has worked well – so far. We can no longer afford to treat the journey as an A-to-B experience. The funnel has contorted into a zigzag path. And this poses unseen challenges for marketers. In And Out Of The Funnel Thanks to the hyper-connected world we live in, modern buyers conduct research, evaluate competitors, compare prices, and make decisions all on the go. Nowhere is this more evident than in…
  • The Importance Of Staying Agnostic

    Suraj
    24 Mar 2015 | 3:55 am
    Here’s a common scenario: midway into an organisation’s agnostic, vendor-neutral content marketing approach, the decision-makers feel there isn’t enough of a ‘push’ for their brand name or an upcoming product release. So they grab the wheel. The campaign ends up heavy on brand and product plugs and the results don’t impress anyone. It feels unnatural, for traditional marketers, to go against their instincts and refrain from talking about their brand. If the goal of marketing is to get their brand name out there for greater visibility, why hold back at all? But agnostic content is…
  • Google to Marketers: Go Mobile-Friendly Or Go Home

    Suraj
    6 Mar 2015 | 2:12 am
    Google has officially given marketers the signal to mobile-optimise their sites, affecting search engine marketing in a big way. Search results (in all languages) will favour mobile-friendly sites, from April 21, 2015. Marketers would do well to pay attention. The message is loud and clear: Want your websites to remain discoverable in Google search? Make them mobile-friendly. The Evolving Trinity of Search The three main algorithms – Panda, Penguin and Hummingbird – have guided marketers in their efforts to provide the best quality, relevant content to their users when they…
  • 7 Ways You Can Make The Most Of Email Marketing

    Suraj
    26 Feb 2015 | 10:26 pm
    With mobile, social media and big data (still having a problem with it?) maturing into mainstream trends, it seems traditional email marketing is bound for the history books. Or is it? Amid all this innovation and game-changing, there is a strong case for our humble mailing lists remaining the best digital channel for generating revenue. The Year of Email Marketing? 2013 was the year of mobile, and 2014 the year that big data adoption went mainstream. But according to eConsultancy, email is not going anywhere. In their recent industry census of over 1,100 in-house marketers, 68% of…
 
  • add this feed to my.Alltop

    Imagine Your Reality : Holistic Business Coaching

  • Why social behavior on social media creates opportunities for businesses

    taylor
    22 Apr 2015 | 11:00 am
    The Cover of Understanding the social in Social Media, developed by Shamim-Ur-Rashid   In my books Understanding the Social in Social Media and Social Success in Social Media, I explain how important it is to use social behaviors on social media, if you want to succeed in marketing on social media. I often think of social media as a virtual networking space and much like with an in-person networking event, there are certain behaviors that will turn people off and other behaviors that will make people want to get to know you better. To some degree social behaviors on social media are…
  • How Running a Business by Reaction Sabotages your Happiness

    taylor
    14 Apr 2015 | 11:00 am
    From Wikipedia One of the biggest challenges a business owner faces is learning how to run a business effectively. Many of them never do, instead running the business by reaction, where they wait for situations to happen or problems to occur before making decisions and those decisions are usually focused on putting out the fires that have occurred as a result of not having good processes in place. Running a business by reaction is a frustrating source of stress that sabotages the business owner, often paralyzing them from making effective decisions because they are waiting for something to…
  • How Processes help Businesses Succeed

    taylor
    8 Apr 2015 | 11:00 am
    from pt.wikipedia.org   When I work with my clients, I talk a lot about processes and the importance of developing good processes that support the business and employees. Many times I’ve encountered processes that don’t support the business or employees, but are performed because that’s how it was always done. The problem with such thinking is that its short sighted and can lead to an inability to adapt to changing circumstances or needs the business has. In The DNA of the Resilient Organization, the author points out that good processes minimize the need for…
  • Autonomy and Management: How to Balance both in Your Business

    taylor
    1 Apr 2015 | 11:00 am
    Picture by Sevcan Ozlurk In Drive, the author makes the point that the traditional models of management are based on 19th century industrial era thinking, where everything and everyone is tightly controlled and automated in a factory like manner. My own experiences in the corporate and small business world confirm that for many businesses such a model of management is still used as a way of trying to control the business. I also find that such a model is actually encourages a lack of vision and pride on the part of the employees because they are well aware they are just resources as opposed…
  • Blogs, Pictures, and Business

    taylor
    25 Mar 2015 | 10:00 am
    Copyright 2015 Taylor Ellwood I recently received an email from Getty Images informing me that I was using a picture on my site that they had copyright to. The picture in question didn’t have a watermark or copyright marking associated with it, but that wasn’t going to stop them from trying to claim their pound of flesh from a very small business (i.e. mine). I read the email, responded, and took the picture down from my site. I spent the rest of Friday taking all the pictures down on my website that I hadn’t taken, because I realized that if it could happen with one…
  • add this feed to my.Alltop

    How to Make Money Blogging

  • 2015 Update: PremiumPress Themes Review and Newest Coupon Code!

    admin
    7 Apr 2015 | 8:35 pm
    Perhaps you are thinking of starting a new online business, and therefore, are searching for a great theme that will compliment your service. If that is the case, you can take the first step by becoming a member of a site that sells such themes, like PremiumPress. In case you do not know, PremiumPress is a very popular theme service that offers excellent, yet affordable, WordPress business themes. But why join the PremiumPress club when there are hundreds of other services that are similar? Why not get something else? PremiumPress Theme review Well, PremiumPress is your best bet because of…
  • Rank Tracker Pro and the Rank tracker Enterprise Reviews: Get Report from Top Keywords ranking Checker

    admin
    6 Mar 2015 | 10:22 pm
    Read my honest Rank Tracker Review. When you have a business that you are running online you cannot afford to be feeling your way about in the dark. You need to have your numbers at the tips of your fingers and literally know what is happening where and to what at any given time. Now keeping up with such massive amounts of data manually is next to impossible. You need an assistant to get you all this data so that all you have to do is act on it to help your business get better. Dominite the search engine with Rank Tracker like thousands of people else! Well the best assistant you can ever…
  • SEO Powersuit Review (Viktar Khamianok): Best All in One SEO Pack Pro

    admin
    6 Mar 2015 | 9:51 pm
    Read my honest SEO Powersuit Review. If you run an online business or have a website that you run as part of your business then you know there is only one way through which that website can make you money. It has to rank highly on search engines and show up in search engine results whenever anyone keys in keywords related to your website. This is why you need SEO or Search Engine Optimization. This is where the SEO Powersuit comes in. This particular SEO Powersuit review will provide you with insight into the world of using high end software that is guaranteed to help you make a lot more…
  • Must Read! Magic Submitter Review (Alexandr Krulik): Best SEO Submission Tool and Link Building Software

    admin
    4 Mar 2015 | 6:09 pm
    Magic Submitter Review (Alexandr Krulik) Visit the Magic Submitter official website (by Alexandr Krulik). Magic Submitter official website. One of the best Search Engine Optimization tools in the world, Magic Submitter is able to submit all kinds of content and many backlinks to more than twenty-five platforms at a given time. These platforms can include things like article archives, social media websites, social networking websites and other such things like PDF sharing websites, directories and the like. One will no longer have to go to a number of different sites manually and provide a…
  • Must Read! Socrates Premium WordPress Theme Review (Dan Nickerson and Joel Comm): The Best WordPress Theme Adsense Clickbank Ready

    admin
    4 Mar 2015 | 5:56 pm
    Visit the Socrates Premium WordPress Theme (by Dan Nickerson and Joel Comm) official website. Socrates Premium WordPress Theme official website. Socrates Premium WordPress Theme Review Why to spend on Socrates Premium WordPress, when there are a multiple of other themes available that would work in the same manner. Well, other themes work only under the slogan ‘just as well’, but the creators of Socrates not only relied on designing a theme, but also by delivering immediate results. The internet marketers have stated that WordPress is actually the best blogging plat form. The reason for…
  • add this feed to my.Alltop

    Blog

  • 5 questions with Ben Swank of Third Man Records

    jeff.slutz@myemma.com
    13 Apr 2015 | 1:38 pm
    Ben Swank, founder and consigliere at Third Man Records in Nashville, recently stopped by the Emma studio to answer five questions for us leading up to his Marketing United session on the not-so-subtle art of anti-marketing. Here’s what you’ll learn in the video: What it means to be consigliere at Third Man. What it means to do anti-marketing. How they come up with innovative (anti?) marketing ideas at Third Man. The one thing you should do when visiting Nashville. Actually, three things. Why he’s speaking at Marketing United when he normally doesn’t do the…
  • How to get the best results from your growing email list

    jeff.slutz@myemma.com
    13 Apr 2015 | 8:26 am
    We had a blast talking email list growth and marketing strategy during the recent webinar hosted by ClickZ. These are always hot topics of conversation around these parts, so we thought we’d keep the discussion going by answering a few attendee questions from the webinar here on the Emma blog. Hope the answers spark a few ideas that send your email list (and results) soaring! How are you using new subscriber data to gain audience insight and create new leads? You have to pay attention to and track how your new subscribers found you in the first place. Did they join your list after…
  • 5 questions with UnMarketing’s Scott Stratten

    jeff.slutz@myemma.com
    9 Apr 2015 | 5:13 am
    Marketing friends! Are you listening to UnPodcast? Well, you should. UnMarketing's Scott Stratten and Alison Kramer have put together a podcast that’s fun and entertaining and will absolutely help you get better at what you do. It's why we decided to become a sponsor (full disclosure). And do you know what's super exciting? Scott's not only giving a keynote at Marketing United, but he and Alison are also doing UnPodcast live for the MU audience. It's going to be a highlight, for sure. After reading our quick interview with Scott, you'll see why. 1. What are you…
  • Want better email click rates? Try these 3 design tips.

    jeff.slutz@myemma.com
    30 Mar 2015 | 12:01 pm
    Marketers are always looking for ways to get more subscribers to engage with their emails. Thankfully, there are three essential tools in the email content Swiss Army knife (what, you don’t have one?) that help you do just that — call-to-action (CTA) buttons, social follow buttons and video blocks. Here’s how to make the most of each one. Make better CTA buttons. Buttons are everywhere, and for good reason – they grab attention, outperform text links on average and are easy to tap on mobile phones. But not just any old button will do. Color, shape, copy and…
  • 5 questions with Litmus’s Justine Jordan

    jeff.slutz@myemma.com
    12 Mar 2015 | 9:32 am
    Next up in our "5 questions" series is Justine Jordan, marketing director and email design expert at Litmus. As fellow email junkies, we can't wait to hear Justine's insights into what's next for great-looking mobile email design at Marketing United. In this short video, she shares why she's pumped for Marketing United, talks about pushing the envelope in email design and reveals that this isn't her first Nashville rodeo with Emma. You'll see why we're so excited to have her in the speaker lineup.   Register today at the advanced rate and save $100 on your…
 
  • add this feed to my.Alltop

    Yodle Company Blog

  • Have I Got News for You – Special Google™ Edition

    Melissa Lachman
    24 Apr 2015 | 6:59 am
    This week Google rolled out a major update to their algorithm primarily affecting smartphone searches. The change directly impacts websites that are not “mobile-friendly”, meaning if a website is not optimized for mobile devices that website will now appear lower on Google’s search engine results pages. We covered the web this week to find the most important articles explaining this change and what it means for small businesses. Please leave any questions or comments you may have on this topic in the comments box below, and be sure to check out our latest blog post on this as well. A…
  • 5 Ways to Promote Your Business for Small Business Week 2015

    Melissa Lachman
    23 Apr 2015 | 9:42 am
    The Small Business Administration’s National Small Business Week is almost upon us again. This year the weeklong event runs from May 4th – 8th. There are several ways you can use this annual event as a chance to promote your small business: Post a photo of your business or the SBA logo on your Facebook page or other social media channels using the correct hashtag: #SBW2015. Create or attend a networking event in your local community. Also check out the official SBA events here: https://www.sba.gov/nsbw/nsbw. Offer a special discount as a thank you to loyal customers during the week. After…
  • 5 Blogging Tips Straight from a Small Business Owner

    Angelica Diamond
    22 Apr 2015 | 2:00 pm
    When Irwin Myers, owner of Chicago-based video production company, Video One Productions, realized that the market in his area was becoming saturated, he turned to a marketing tactic he had never tried – blogging. “I realized blogging could be a differentiator between me and the competition,” he says. For the past four years, Irwin and his team have been churning out blog posts twice a week on Video One’s blog, geared towards topics that will entice their clients to become more interested in the video production scene and create a presence for Video One Productions as a thought leader…
  • How Google’s™ Latest Update Will Affect Your Business

    David Minchala
    21 Apr 2015 | 9:13 am
    Yodle Clients: No need to worry. All other SMB website managers please read on. An important change is coming for small business owners looking to rank organically on Google. Starting today, April 21st, Google will be launching a new algorithm for its mobile search rankings that will favor sites that are deemed “mobile-friendly” above sites that do not render quickly or legibly on mobile devices. A change this big is rare for Google and could potentially affect millions of businesses across the web. As Business Insider reports, about 60% of online traffic now comes from mobile devices and…
  • Have I Got News for You

    Radley Moss
    20 Apr 2015 | 9:48 am
    If business was a little slower in the first quarter than you expected, you’re not alone. A recent survey by the National Federation of Independent Businesses showed that many small businesses lost confidence. But that doesn’t mean you can’t have a great year in 2015. To help you, we’ve gathered a series of articles to help you further raise your game, everywhere from hiring to marketing. This is the latest edition in our “Have I Got News for You” series. Do you have any tips for other small business owners on how to improve their sales this quarter? Please post them in the…
  • add this feed to my.Alltop

    Crenshaw Communications

  • Digital Tools No Tech PR Team Should Be Without

    Marijane Funess
    24 Apr 2015 | 9:21 am
    Technology public relations isn’t rocket science (okay, except when it is!), but soaring past the competition is easier when you have the right tools. They can improve every aspect of tech PR, from wooing and winning over the CEO to achieving and reporting top-notch results. Want to make a quantum PR leap? Try some of these. Beyond PowerPoint and Prezi. Set your presentations apart with dynamic alternatives to the same-old, same-old. PowToon brings animation to your deck. Haiku Deck is customizable for iPad, and Sparkol works best for online video presentations. Budget better. And…
  • PR And The Power Of Podcasts

    Michelle Han
    21 Apr 2015 | 7:38 am
    As storytellers and public relations professionals, we consider podcasts one of our favorite forms of content. What’s not to love? You can take them on the go, listen at your own pace, delve into subjects in-depth, and get lost in the story-time nature of the experience. But personal preferences aside, podcasts are becoming a powerful form of content for companies and brands looking to expand and strengthen their PR reach. Podcasts are part of a new era of content creation in which CEOs, entrepreneurs, and thought leaders of all kinds can position themselves in front of their target…
  • Three Content Trends That Impact Public Relations

    Dorothy Crenshaw
    20 Apr 2015 | 12:35 pm
    Content is still king, and as most PR professionals are aware, the kingdom is only growing. Brands are building newsrooms, journalists are moving to the dark side, and it seems like there’s a new social platform born every week or so. So, it’s particularly important for PR and content pros to stay on top of trends and tools. Here are three. Mo’ Mobile. “Mobile-geddon” is here! Google’s much-hyped algorithm change arrives April 21, and it has already set off a scramble to optimize. The change will downgrade sites that are not mobile-friendly while rewarding…
  • How PR Responds To Negative Media Coverage

    Marijane Funess
    17 Apr 2015 | 8:32 am
    by Guest Blogger Mickie Kennedy Maybe you recently sent off a press release or advised your exec team to try a hashtag campaign to earn some positive PR. Unfortunately, the paper/blog/magazine that picked up the story covered it in an unflattering light. And that hashtag campaign? Yikes. For example, imagine being the PR adviser behind SeaWorld’s #AskSeaWorld campaign. “This will be a great avenue for honest, two-way dialogue,” the reasoning probably went. “People will ask honest questions, and we’ll provide honest answers — it’s exactly what this brand needs.” Not a…
  • Can PR Rebrand Hillary Clinton? Advice From Millennials

    Dorothy Crenshaw
    15 Apr 2015 | 7:28 am
    Does Hillary Clinton need to refresh her brand? Can brand marketing PR and social media strategies help? In announcing his own candidacy, GOP hopeful Sen. Marco Rubio took a none-too-subtle swipe at Mrs. Clinton by declaring, “Yesterday’s over.” Ouch. It’s true that the 67-year-old Mrs. Clinton is a familiar brand – some would say too familiar. One marketing consultant compared her image to that of McDonald’s – worn, tired and beset by challenges from newer and fresher competitors. But Mrs. Clinton has only just begun her campaign, and her team has…
  • add this feed to my.Alltop

    Business 2 Community

  • Ideas To Impact: Focus On Late-Stage Innovation

    Gary Getz
    26 Apr 2015 | 1:30 pm
    At Strategos, when we talk with prospective clients the conversation almost always centers on one of three topics: The desire to create a differentiated competitive strategy. The launch of an initiative to build a lasting “culture of innovation.” The perceived need for “better ideas” to enable growth. Of course, all of these are completely valid goals! Helping clients with strategy, capability, and opportunities forms the foundation of our value proposition; and using a variety of novel insights about customers, capabilities, and external change drivers to identify a rich set of…
  • Stop Playing 20 Questions With Your Prospects

    Amanda Cozzens
    26 Apr 2015 | 1:00 pm
    Raise your hand if you’ve ever abandoned a site after being asked to fill out 20 fields just because you wanted to access a piece of content. Chances are your hand is raised high above your head; I know mine is. While frustrating, it’s easy to understand why marketers create these mile-long lead forms. After all, the more information they have about prospects—for example, business size, job title and annual revenue—the easier it is to validate whether they’re qualified leads. Yet, asking visitors to fill out a vast number of fields is the quickest way to turn them away. Let’s just…
  • Predictive Escalations: How To Use Data Analytics To Predict Customer Escalations

    Tamara Irminger Underwood
    26 Apr 2015 | 12:30 pm
    Imagine this scenario: You are the manager of a contact center who is responsible for monitoring KPIs, training, upholding your organization’s policies and standards and staffing. Your budget is squeezed forcing you to think of creative ways to stretch your dollars further. You know that for every hour your agents are sitting at their desks without inbound or outbound calls you may as well be throwing money down the drain. Sure you can let some agents leave early if it’s a slow shift, but what if your center is suddenly overwhelmed with a spike in call volume? If this happens you know…
  • Dynamic LinkedIn Techniques to Promote Your Personal Brand

    Bill Webster
    26 Apr 2015 | 12:18 pm
    One of the keys to unlock doors to success is good and adequate exposure. LinkedIn is a leading networking resource for personal brands, and is now a great warm lead generator as well. But then, how would you be able to get the maximum benefits from it? A very informative article, 4 LinkedIn Strategies to Boost Your Personal Brand, by Personal Branding Blog tells us how. Check out these tips on how to promote your personal brand via LinkedIn Start with InMail InMail is an effective way to communicate with other brands or individuals in your field. Choose to write a personalized message…
  • Do You Have The Itch to Pitch?

    Martha Spelman
    26 Apr 2015 | 12:16 pm
    When you have the urge to pitch your business, what should you do? Scratch it. Marketing has changed. No longer does the Earl Scheib shouting: “I’ll paint any car, any color, only $29.95!” type of approach work. Touting “New! Improved!” is out. Gone are the days of “Don’t miss this deal…you’ll be sorry.” If you’re yelling, bragging, fudging or fear mongering to market your product or services, STOP! Now what works is respecting your audience: educating them, entertaining them, delivering relevant information, engaging them in a way that makes them want to be your…
 
  • add this feed to my.Alltop

    Insivia Marketing + Web Design

  • Law Firm Marketing – Getting People to Share Your Articles

    insivia
    22 Apr 2015 | 9:15 am
    By Derek Gales  One of the biggest hesitations businesses have with creating content is the concern about whether its been seen. Lawyers, in particular, are busy. Writing articles may fall very low on their priority list. Especially if there isn’t a lot of confidence that their content will ever be viewed or shared with colleagues or potential clients. While no one can guarantee your content will go viral, there are ways to increase your contents visibility. Here are five things to consider:   [ May 14 | Seminar - Social Media 101 for Lawyers ]   1. Create Content On Current…
  • Should My Law Firm Use Facebook?

    insivia
    21 Apr 2015 | 7:09 am
    With over 1 billion users and 128 million people logging on every day in the U.S., Facebook is the second most trafficked site behind Google. Figuring out if Facebook is right for your law firm is pretty much a no-brainer – the stats alone make it impossible to ignore. Going beyond the numbers, Insivia’s CEO Andy Halko names a few reason why your firm should be taking advantage of all the benefits Facebook has to offer. Interested in learning more? Check out our up-coming events for legal professionals here. [ May 14 | Seminar - Social Media 101 for Lawyers ]
  • How to Find Relevant Content for Law Firm Marketing & Sales

    insivia
    15 Apr 2015 | 12:34 pm
    It’s important to know what kind of content you should be sharing on your law firm’s website. Having the right content people are looking for can help position your firm as a key resource for existing and potential clients. Insivia’s Patrick Zangardi explains some ways your company can achieve success. Interested in learning more? Check out our up-coming events for legal professionals here. [ May 14 | Seminar - Social Media 101 for Lawyers ]
  • 7 Ways Legal Professionals Can Find New Clients on LinkedIn

    insivia
    13 Apr 2015 | 1:43 pm
    Today, LinkedIn is by far the most popular business social networking site used by legal professionals. In fact, if you type in the term “legal” more than one million search results will appear. If executed correctly LinkedIn can be a great tool to attract and retain more clients. Whether a potential client is following you on LinkedIn or just finds you through search results, your profile can act as an advertisement for your business. Sometimes it’s the first introduction a person gets to the services you offer. If you’re looking to promote or market your business using this…
  • Google Analytics 101

    insivia
    7 Apr 2015 | 3:41 am
    Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Thanks to the Columbus Society of Marketing Professionals for inviting us to speak!
  • add this feed to my.Alltop

    Value Acceleration

  • Think Like A Customer … Apparently It’s Even Harder To Do Than We Thought

    valueacceleration
    21 Apr 2015 | 7:18 am
    I believe the critical skill required of any good marketer is the ability to think like a customer, as opposed to hoping the customer thinks like them. Many other experts also stress the need to think like a customer. While I have always known this was hard, new research suggests it is even harder. The March 2015 issue of the Harvard Business Review, has a brief discussion of research conducted by some folks at Imperial College, which suggests that “putting yourself in the customer’s shoes doesn’t work.” Their research found that the more people focused on being…
  • Be Different And Be Clear About It

    valueacceleration
    14 Apr 2015 | 7:18 am
    Saw this store in Vaughn Mills, Ontario, Canada. Pretty clear what their value proposition/differentiation is. Or as we like to say: What you can buy from them you can’t buy from anyone else. And by the way the acronym NYDJ stands for Not Your Daughter’s Jeans. Right to the point. Be clear, be different, and you can win. Mitch
  • Which Is Best: Oil Or Water

    valueacceleration
    7 Apr 2015 | 7:11 am
    How about neither? Tuna packed in oil or Tuna packed in water, which is better and how do they differentiate? Many now think water is best, but then if your product is packed in water, like all the others, how do you differentiate? How about you just change the paradigm? Are you slugging it out in your market trying to rise above the crowd by doing it the same way? Think differently as one famous company suggests. Mitch
  • Just When You Begin To Think They Are Serious About Marketing Accountability

    valueacceleration
    31 Mar 2015 | 7:32 am
    Holding Marketing accountable has been in vogue for about 10 years now. Many companies claim to be pushing for it. The C-Suite claims to demand it from their CMO, and then your read an article like this one, and you have to wonder. How can you claim to be accountable when you are increasing a budget for something you state you have no idea what it is doing for you? And how can this be ok with the CEO? Mitch
  • What Is Marketing? What Is A Strategic Plan?

    valueacceleration
    24 Mar 2015 | 7:08 am
    I was interviewed recently on IMTSTV on these two subjects. My surprisingly short answers are in this video. Take a look. Mitch
  • add this feed to my.Alltop

    Marsdorian.com

  • You May Hate These Bloggers, But They Create Raving Fans

    MarsDorian
    15 Apr 2015 | 1:17 pm
    Ever heard of the saying “Substance over style?” Yeah, me too, right before the ice age killed all the dinosaurs. Seriously, that term is so geocities it belongs to the web grave together with pure HTML websites and sprite images. Here’s where I’m coming from: A few years ago, when I was infected with the blogging virus, the pro talk was all about creating evergreen content. You may know the spiel: Write 2-3K long, information-infested how-to articles that could withstand the sands of time. It’s what the blogging masters said, and maybe that was true in that age. But…
  • Why You Should Ask For a Slap in The Face

    MarsDorian
    8 Apr 2015 | 11:30 am
    I’ve written this sci-fi space opera called Attack Planet. To get some early reviews, I’ve approached some reviewers on Goodreads who liked similar books. I found a couple of readers who were interested. The few that actually FINISHED my book gave me rock-solid 4-5 stars, which was awesome. And then one reviewer showed up, and it wasn’t. Let’s call him Jason. Jason slashed my book apart, using the lines of the famous movie “The good, the bad, and the ugly.” And boy, did he find lots of ugly. He discovered many writing mistakes, was confused by the weird tech slang in the…
  • What the hex is the Attack Planet?

    MarsDorian
    18 Dec 2014 | 8:14 am
    It is done. After months of working my face off, and endless hours of editing, I’ve created my second sci-fi novel–Attack Planet. Read the description below to see what it’s about… Militarized startups rule the colonized planet Fortuna. No problem for country boy Flint, until his mother gets shot by raiders and lands in hospital. To cope with the disastrous medical costs, Flint enlists in the battle startup industry to get rich in the planet’s number one private industry—warfare. Flint has to survive the training, and his zealous squad: An exoskeleton-loving super…
  • Ello or hell no ?

    MarsDorian
    8 Oct 2014 | 1:30 pm
    Social media peeps brace yourself – a new competitor has entered the online arena, and brands itself as the Facebook killer. Wowzee, never heard that modest goal before. The new network has burst onto the media scene with articles flanking you from all sides. Wired, Forbes, USAtoday, Entrepreneur and Techcrunch started writing about it, and the hype beast marched at full throttle. Stomp, stomp. Roarrr. I didn’t pay any attention to it, because I smelled another sensational journalist tsunami flooding the internet. But when my friends shared their Ello signups on my Facebook newsfeed,…
  • Should you be afraid of Twitter’s changes ?

    MarsDorian
    10 Sep 2014 | 12:25 pm
    I love Twitter. I’m a Tweetaholic. I’m tweetin’ till ma fingers are bleedin’ — you get the idea. I could tell you all the reasons why I believe Twitter is the best social media platform. Short, specific messages, a clear UX, great for networking and content sharing, etc., but the number one I reason I luv Twitter is because it isn’t Facebook. Which comes down to the following difference : Facebook tells you what you should consume while Twitter allows you to choose it. Which is unfortunately going to change soon. According Twitter’s financial chief Anthony Noto, the dreadful…
 
  • add this feed to my.Alltop

    IttyBiz

  • This Is Not The End Of Your Story

    Naomi Dunford
    8 Apr 2015 | 5:00 pm
    Had I gone to college, I would have studied history. I like history. The reason I like history is the same reason I like marketing and law. The facts don’t matter as much as the stories surrounding the facts. Most of the non-fiction books we read around here are history related. (Unless you wrote a book, of course. If you wrote a book, I read it and I loved it. Sensational. Better than Gladwell!) My beloved has a book called Lincoln and His Generals, originally published in 1952. It’s about, well, Lincoln, I guess. And his generals. I had a thought about Lincoln and I thought you might…
  • Should You Really Join A Mastermind Group? (A Potentially Contrarian Opinion)

    Naomi Dunford
    7 Apr 2015 | 2:49 pm
    I had a chat about mastermind groups today. You know – mastermind groups, networking groups, meetings with alliteration in the name. (Women Who Work! The Wednesday Wowers! The Networking Nerds!) Basically, we’re talking formalized methods of getting together to support one another. The person I was talking to is on the fence. She dreams of a mastermind group that truly supports her. She wishes for a group of business owners who are her “right people”. She is hoping to find her tribe. Her conflict stems from two places. One, she doesn’t know if those people exist.
  • How To Stop Your Business From Sucking Up All Your Time

    Naomi Dunford
    30 Mar 2015 | 4:00 pm
    Once upon a time, I got cranky about a book I read. I responded with How To Double Your Revenue and Profit. Really. The fifth of five steps in that article was “Get a ****ing system already”. If you don’t have systems, your business is pandemonium. If your business is pandemonium, it eats your life. I’m sure you have experienced this to one degree or another. For some people, systems are easier said than done. I am one of those people. For other people, even saying the word out loud causes them to make a sort of hacking noise. It sounds a little like throwing up. Over the years, I…
  • What If You Tried Really Hard?

    Naomi Dunford
    24 Mar 2015 | 8:45 pm
    When I was in the process of quitting smoking, I was having a discussion with somebody and heard myself say this: “God, I’m just trying SO HARD, you know?” After making this (in hindsight quite self-pitying) statement, I had a thought. “Am I trying hard?” Like, I’m certainly thinking about it a lot. I’m guilting myself a considerable portion of the day. I’m embroiling myself in the drama a lot. Sure, I’m putting a significant amount of effort into talking about how difficult it is, self-flagellation, whining, reading endless articles on…
  • How to price your entry level products

    Naomi Dunford
    21 Mar 2015 | 1:00 am
    Ann wants to know how to set prices for entry level products.  She asks: Dear Naomi– I have a question about entry level products. You have said that they are not [ultimately] meant to be money makers [and that their real value is helping customers see what your paid offerings look like so that they can trust your higher priced offers]. I had arrived at the idea that I needed to offer a low priced product so that people could feel they know me a little before considering whether they want to buy coaching. My question is — What about creating products that do make money? Where…
  • add this feed to my.Alltop

    The Online Community Guide

  • 2 Years Building Political Support

    Richard Millington
    23 Apr 2015 | 7:49 pm
    8 years ago, a digital consultant was hired by the United Nations to explain how we should do digital engagement.  His reported explained we needed to merge PR and Fundraising into a new digital department, with a head of digital co-ordinating joint social media messages across all our platforms. All staff needed to integrate social media into their roles. We needed to recruit a couple of new digital engagement specialists.  I'm not sure anyone read more than that summary.  A project like this would require the PR and fundraising teams to like each other, one of…
  • The Big Junction Moments

    Richard Millington
    22 Apr 2015 | 7:08 pm
    It's easy to be a back-seat driver. You give advice when you can focus on a single decision, with all the information on your lap. You don't get the blame if it goes wrong. (It's even easier if you're giving advice in hindsight).  It's very difficult to do it when you're alone at the wheel, facing a big junction with multiple options, limited time, horns blaring from behind, and confusing signals.  You can teach someone the signals, how to perform the actions, and the options available - but it's not until they get out on the road and experience…
  • A Member Is Just One Option

    Richard Millington
    21 Apr 2015 | 7:42 pm
    There's no rationale behind calling them 'members'. That's just the default.  Just by changing the name, you change the nature of participation. This is known as priming, it's a simple and powerful tool.  Think of the different connotations in each of the following: Partners Collaborators Experts Participants Attendees Founders Advocates Contributors Professionals Insiders Editors Geniuses Supporters Elites Helpers Volunteers VIPs Friends Colleagues Troopers Seekers If you want to change how people participate, change what you call them. 
  • Rhinos and Elephants

    Richard Millington
    20 Apr 2015 | 7:26 pm
    Rhinos and elephants have a thick skin, but it's highly sensitive to insects and sunlight. They feel every insect bite and constantly coat themselves in extra layers of mud for protection. That's physically and mentally exhausting.  Better to be the African Spiny Mouse. It has thin skin it can jettison and regenerate when attacked.  Telling someone not to take things personally (or have a 'thick skin') is about as useful as telling someone not to get wet when it's raining.  There's no such thing as a 'thick skin' in psychology. You…
  • Future Banned Users

    Richard Millington
    19 Apr 2015 | 7:57 pm
    Webinar Tomorrow: At 10.30am PDT tomorrow (1.30pm Eastern, 6.30pm UK), I'll explain 12 simple social psychology hacks to rebuild customer and employee loyalty. It's my first webinar in a year, hope to see you there.  If a newcomer's first few posts are bad, do you remove the posts or the newcomer?  An interesting study by Cheng et al might help.  They compared the behaviour of banned users on CNN, IBN, and Breitbart, with non-banned users. They created a model which can accurately predict (0.80) which members will be banned in the future after…
  • add this feed to my.Alltop

    Personal Branding TV

  • Dorie Clark Interview – Reach Personal Branding Interview Series (second interview)

    Regina
    31 Mar 2015 | 2:30 am
    Stand Out: How to Become a Recognized Expert In Your Field   HBR and Forbes contributor Dorie Clark joins us again to show you how to develop breakthrough ideas and build a following around them! Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that’s simply not true anymore. To advance your business or your cause, you have to inspire others to listen and take action. In this interview based on her new book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, Dorie…
  • Lani Peterson – Reach Personal Branding Interview Series

    Regina
    9 Mar 2015 | 2:49 pm
    __________________________________________________________________________________ THE INSIDE STORY: “What to Know Before You Tell”   Click the microphone to download the audio replay >>>   William Arruda interviews Lani Peterson on Thursday, March 19, 2015 at 12:00 noon Eastern-US-NYC We’re hearing a lot about storytelling these days. Companies are hiring storytelling experts to help them engage customers. Leaders are bolstering their storytelling skills to engage their teams. Career-minded professionals are seeking out the ideal formula for building and delivering a…
  • Personal Branding – How to Create Your Video Bio

    Regina
    25 Feb 2015 | 8:17 am
    William Arruda explains the concept of a 3D video: Video is a critical tool for personal branding. It helps you build emotional connections with people who are making decisions about you. It is critical for finding a job and for building your network.
  • Mike Michalowicz Interview – Reach Personal Branding Interview Series

    Regina
    28 Dec 2014 | 3:15 pm
    __________________________________________________________________________________ Adopting An Entrepreneur Mindset   William Arruda interviews Mike Michalowicz on Thursday, January 8, 2015 at 12:00 noon Eastern-US-NYC   Listen to the Interview—-> Click the microphone.   This interview is sponsored by: International Coach Federation Known for launching 3 multimillion-dollar companies, all before his 35th birthday, Mike Michalowicz, is our distinguished guest for the January 8, 2015 Reach Personal Branding Interview at 12 Noon Eastern-US-NYC. Mike will discuss his latest…
  • Dorie Clark Interview – Reach Personal Branding Interview Series

    reachproducer
    27 Jul 2014 | 8:20 pm
    Reinventing You: Define Your Brand, Imagine Your Future Click the microphone to download the audio replay >>> Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally.   This interview is sponsored by: Harvard Business Review and Forbes…
 
  • add this feed to my.Alltop

    BlogNotions - Marketers

  • Mobile Friendly FAQs, SEO Value From SERPs, WordPress 4.2 Powell, #Speedlink 17:2015

    Francisco Perez
    26 Apr 2015 | 5:18 am
    Hi everyone, hope you all had a great and productive week! So you probably have heard about all the fuzz that has been going on for weeks about the “mobilegeddon” thing. Mobilegeddon is suppose to be the dreaded Google mobile algorithm update. Dreaded becasue it not only impacts your site on mobile search, it may also affect your overall rankings. Well, the wait is over. Google announced that the roll out has started 100% and provides in this blog post, a series of answers to questions arising from what could you do and not do in the event that you are a bit late on making your…
  • SEO of Tomorrowland

    Francisco Perez
    24 Apr 2015 | 6:14 am
    We now live in an age where technology and the internet are rapidly being integrated into our daily lives. With the dawn of the “internet of things” and the proliferation of smart watches, tablets, not to mention the ubiquitous smartphone, it seems hard to imagine a time when our devices existed in isolation without the internet capabilities that we have all become accustomed to today. This also means that people are interacting with the web in ways that we have never seen before. While desktop use is still the norm, mobile searches now account for roughly 30% of all web traffic,…
  • Where has your planning taken you so far?

    wpadmin
    22 Apr 2015 | 5:21 am
    As the first quarter of 2015 whizzes past us, it’s time to take stock of your planning abilities. 25% of the year is now done. How are you doing on your goals for 2015? I suspect the answer to that question fall into one of two camps. Camp One (also known as the Camp of the Seat of My Pants): Goals? We’re doing pretty well. I think. Translation: We didn’t set SMART (specific, measurable, attainable, realistic and time-bound) goals so we know we want to make more money than we did last year, but other than that – we’re not sure what success in 2013 looks like.
  • My Favorite ‘John Wayne’ Thoughts for Marketers and Salespeople

    Dan McDade
    21 Apr 2015 | 6:00 am
    I’m sure each of you has your favorite John Wayne movie quote. My favorites are from John Ford movies, and I think each can be adapted to the circumstances sales and marketing people face each day. “Well, there are some things a man just can’t run away from.” Yep, you can hear John Wayne say this in the still popular film Stagecoach (1939) when he played the Ringo Kid. This is easily adapted to, “Well, there are some things a salesman just can’t run away from, and that’s sales lead follow-up.” In spite of the accountability that CRM brings and…
  • Free Marketing eBook, Invest In Loyal Audiences, Link Graph Primer, #Speedlink 16:2015

    Francisco Perez
    18 Apr 2015 | 4:13 pm
    Hi everyone, hope you all had a great and productive week! Free Marketing eBook Brought to you by Brother CreativeCenter, SmallBizTrends.com has made available to download, the Innovative Marketing Tips ebook, to help marketers and just about any small business owner help thrive in today’s world of online marketing. The ebook contains many useful and insightful tips, as a result of many responses received from marketers that were asked to share its best tips and advice on how to use visuals in content and marketing. Download the ebook by clicking on the image or read the full post of…
  • add this feed to my.Alltop

    The Digital Letter

  • Box Seeks To Transform Industries With New Platform, SDKs, and Tools All Enterprise Apps Are Built From

    Ken Yeung
    22 Apr 2015 | 3:54 pm
    In its first public event since its IPO, cloud collaboration company Box sought to shake up the enterprise application landscape with several announcements aimed at changing the way technology is being used in the workplace. From the launch of a developer platform, releasing modular SDKs, unveiling of new resources, and more, Box seeks to facilitate the transformation of the digital enterprise. There’s no question that Box has faced much criticism around its pursuit of becoming a public entity. But now, four months after its IPO, it’s taking what it thinks it needs to convince…
  • The Undefined Path

    Ken Yeung
    18 Apr 2015 | 1:13 am
    Four years ago I began using a new social network and since then, I’ve posted over 7,500 “moments” that only a few friends are privy to see. The service I’m using and of which I’m talking about is Path. And for many years, it’s been a lightning rod for criticism over privacy or just the standard cliche jab: “Are people still using Path?” But after all of that, I personally remain a fan of the service — well at least until recently. It has dawned on me that I’m not really sure what Path is really up to, so I thought I’d jot down…
  • Highlight’s Roll for iOS App Is Great For Quickly Sharing Photos With Friends, But Initially Lacks Unique Features

    Ken Yeung
    16 Apr 2015 | 10:14 pm
    Whatever happened to Highlight? You remember the app — it’s a location-based service that helped you find people near you in an almost serendipitous-type manner. Turns out that it’s still around and the company is still chugging away, especially after raising $4 million in December 2013. The company just launched its first standalone app today called Roll. What makes this new product so special? It’s being billed as a “new way for close friends to keep in touch by sharing their camera roll.” In a way, you could think about Roll as being more akin to Bump,…
  • Facebook Today: A Scary and New Intersection of Our Digital and Real Lives

    Ken Yeung
    26 Mar 2015 | 4:43 pm
    “Build better communities” was one of the mantras featured on at least one of the screens on stage at this week’s F8 developer conference. Hosted by Facebook, the intent was to showcase the latest innovations within the company to get buy-in from developers on how it can further extend its quest to better connect us with each other. At one point, company CEO Mark Zuckerberg offered this battle cry: “Let’s go connect the world.” After the slew of announcements were made, it’s interesting to think how right he just might be. In previous meetings,…
  • Priime for iOS is a Photo Editing App With Pro Photographer-Curated Styles To Make Your Pics Look Good

    Ken Yeung
    23 Mar 2015 | 2:28 pm
    As some of you may know, I have a habit of taking photographs practically everywhere I go. Usually I’m lugging around a Canon 7D dSLR, but nearly all the time I have on hand my iPhone. I don’t fancy myself a professional photographer so when I browse through Instagram, EyeEm, Flickr, and Facebook and see photos from my more experienced photographer friends, I often ask myself “how can I get my photos to look just like that?” I still haven’t quite figured the trade secrets…yet, but suffice it to say, I have a better idea on how to try and recreate that look,…
  • add this feed to my.Alltop

    Digital, Branding, Experiential & Promotions Insights | Moosylvania Blog

  • Keeping Your Balance on a Pivoting Platform

    Bob Sherron
    24 Apr 2015 | 11:29 am
    This week saw major changes in the way that most Americans, if not most humans, find information on the Internet. In February, Google warned that they would be updating their PageRank algorithm on April 21st to favor sites with mobile-friendly designs for searches conducted on mobile devices. This caused a great deal of anxiety and movement in the industry as brands scrambled to get their sites ready for “Mobilegeddon.” (Side note to CMOs: If this is the first time you’re hearing about this, there is only one link you need.)That very same day, Facebook launched an update to their…
  • The Humble Gif

    Kirsten O'Loughlin
    15 Apr 2015 | 8:12 am
    The GIF is turning 28 years old. Over the past couple of years, I’ve noticed youngins refer to a GIF by its apparently original pronunciation (Jif, like the peanut butter), which I’ve never been able to embrace. This has been a long fought disagreement, but, regardless of your pronunciation, the GIF’s sexy sister, the animated GIF, has grown up into a powerful tool.“There’s a comfort in things that loop. I think that as a species we’re drawn to things that are innately hypnotic.”—London-based digital designer Natalia StuykGIF as ART.I recently fell in love with…
  • The Three Cs of Agency Capabilities

    AnneMarie Greene
    6 Apr 2015 | 3:35 pm
    “You are the average of the five people you spend the most time with.” – Jim Rohn, entrepreneurThink about that, and try to identify who those five people are. I’d like to answer with my family or close friends, but if I’m being honest, it’s my co-workers. And I’m still really happy about that.Why? Because I go to work every day in a gorgeous, restored church, where I am surrounded by a mix of creative talents, strategic thinkers, analytic geniuses and organizational heroes who encourage, challenge and build upon each others’ ideas.It’s not always that perfect or simple, but…
  • Understanding the Basics of KPIs

    Jamie Smith
    26 Mar 2015 | 6:30 am
    With any marketing initiative, you want to ensure that you’re maximizing performance, which requires ongoing measurement and optimization. But what exactly should you be measuring? That’s where KPIs come in.What is a KPI?First things first, what exactly is a KPI? It is a metric used to gauge the success of a brand, business or specific activity being performed. The acronym actually stands for “key performance indicator”, and they should be just that — a select few measurements to be evaluated and optimized against. They should be measurable, influenceable and a true indication…
  • Ring Ring, It’s Me, I’m Here to Present

    Gina Reese
    19 Mar 2015 | 7:00 am
    So you have to present to an audience of 1000 or maybe 100, or 10… or just 1.  Regardless you’re nervous, and you want to make sure it goes off without a hitch.  Plus, you’re presenting over the phone, so it makes it that much tougher.First, remember there are some advantages. Like the mute button. No, seriously, presenting via phone can be more efficient, and it’s also easier to hide your nerves or frustration.Once you remember those advantages, it’s time to deal with the challenges. Try these great tips (several of which also work for in-person presenting), and you’ll…
 
  • add this feed to my.Alltop

    PropelGrowth

  • Top Takeaways from the 2015 FIX Americas Conference

    trendspotters@propelgrowth.com (Phil Donaldson)
    22 Apr 2015 | 3:00 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). Last week, on April 15, 2015 the FIX Trading Community put on an excellent half day event for the Americas Conference. It was a substantially smaller event than in past years, in an effort to make the content more focused and the event profitable. The team accomplished both goals with Here are some of the highlights of the event. How Regulation is Like Debugging Code My favorite session was the keynote. Gregg E. Berman spoke. He served until recently as the Associate Director of the Office of Analytics and…
  • Get the Band Together for Content Marketing Success

    trendspotters@propelgrowth.com (Phil Donaldson)
    16 Apr 2015 | 1:20 pm
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). Karaoke Singer vs. Dynamic Band Karaoke can be fun. You stand in front of an audience, singing your heart out to pre-recorded tracks of your favorite songs. It can be a rewarding experience. For all the fun that karaoke provides, when all is said and done, you’re just singing to a canned backing track. But imagine yourself singing with the support of a live band — a team of people who have rehearsed with you to achieve the shared goal of creating an exhilarating musical experience. As someone who has…
  • B2B Buyer Personas – No Shortcuts

    trendspotters@propelgrowth.com (Phil Donaldson)
    31 Mar 2015 | 3:00 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). Actionable buyer personas are arguably the most critical component to a B2B marketing strategy. Yet, in most enterprises, this component is either missing completely or is woefully inadequate. According to a study done in May 2014, only 15% of respondents felt they were effectively using B2B buyer personas in their marketing activities. I would posit that this is because most buyer personas are virtually useless. They are poorly executed, emphasize demographic information over qualitative research, and…
  • Be Careful How You Name Email Campaigns

    trendspotters@propelgrowth.com (Phil Donaldson)
    25 Mar 2015 | 3:00 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). Most email marketing and marketing automation platforms require you to name email campaigns when you set them up. Often, marketing departments will give them names that mean something internally, but don’t necessarily have the same meaning to your target audience. As long as the recipient never sees the internal name, there’s no problem. But many systems use those names for the contact preferences and unsubscribe pages. Here’s an example of email campaign naming gone wrong. I…
  • 5 Tips for Creating a Top-Performing SlideShare Presentation

    trendspotters@propelgrowth.com (Phil Donaldson)
    18 Mar 2015 | 3:00 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). Move over, Twitter and LinkedIn. SlideShare is on track to becoming one of the most influential social media platforms of our day. Ranked among the top 120 most-visited websites in the world, this presentation-sharing site averaged 60 million unique visitors a month in 2013, and had 215 million page views. But while SlideShare is recognized as an incredibly effective platform for sharing content, it remains an untapped resource for many B2B marketers. Part of the reason for this is that a lot of marketers…
  • add this feed to my.Alltop

    DR4WARD

  • What Is The Opportunity For Marketers When Gen Y Milestone Millennials Make Their Next Big Purchase? #infographic

    Dr. William J. Ward aka DR4WARD
    24 Apr 2015 | 5:17 am
    What Is The Opportunity For Marketers When Gen Y Milestone Millennials Make Their Next Big Purchase? #infographic Netsertive I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and …
  • What Are 10 Potent Body Language Tips To Improve Your Next Presentation? #infographic

    Dr. William J. Ward aka DR4WARD
    24 Apr 2015 | 4:05 am
    What Are 10 Potent Body Language Tips To Improve Your Next Presentation? #infographic soappresentations I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting…
  • What Are The Job Skills Employers Want But Are Not Getting? #interactive #infographic

    Dr. William J. Ward aka DR4WARD
    24 Apr 2015 | 2:57 am
    What Are The Job Skills Employers Want But Are Not Getting? #interactive #infographic Click on the link or image below to get the full study and to access the interactive infographic by industry. The Bloomberg Recruiter Report: Job Skills Companies Want But Can't Get The Bloomberg Recruiter Report: Job Skills Companies Want But Can't Get I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public…
  • What Do You Need To Know About The Google Mobile Search Algorithm Change? #infographic

    Dr. William J. Ward aka DR4WARD
    23 Apr 2015 | 4:07 am
    What Do You Need To Know About The Google Mobile Search Algorithm Change? #infographic SumAll I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when…
  • How Are Salespeople Who Use Social Media Outperforming Those Who Do Not? #infographic

    Dr. William J. Ward aka DR4WARD
    23 Apr 2015 | 3:19 am
    How Are Salespeople Who Use Social Media Outperforming Those Who Do Not? #infographic SalesForLife I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it"…
  • add this feed to my.Alltop

    Contractor Marketing - Contractor Websites

  • The Benefits of Direct Mail For Contractors in 2015

    Darren
    23 Apr 2015 | 4:24 am
    We are about to start doing NFL-themed magnetic postcard mailers now that the team schedules have hit the street, and while working on what many (including myself) would consider “old-school” marketing, I started thinking about how great direct mail actually is…especially in 2015. Here’s why… Since the advent of the internet, we’ve seen endless benefits when it comes to how contractors can enhance their marketing and grow their customer base. The fact that with just one click of a button we are able to send out a mass e-mail to everyone in our contact…
  • Licensing Standards & Customer Satisfaction: How Does Your State Compare? BuildZoom Has The Answer.

    Darren
    20 Apr 2015 | 8:02 am
    A few weeks ago, I was contacted by Jiyan Wei, The co-founder of BuildZoom. Jiyan and I go back a few years, and we’ve kept in touch occasionally to talk about the marketplace and potentially working together on a few things. If you’ve never heard of the company, BuildZoom helps homeowners find contractors to work with on their home improvement projects. Sound familiar? Well, BuildZoom does it a bit different. BuildZoom is a Y Combinator-backed startup that has raised a couple million bucks to sift through lots of big data to create a scoring system that gives consumers a…
  • Contractor Blogs: Lead Generation Tool or Waste of Time?

    Sam
    16 Apr 2015 | 4:58 am
    Contractor blogs: Selling without selling or useless? The single most important aspect when it comes to the success of any business is being able to sell your skills. Can you do what you are actually saying you can do on your website and in your marketing. Why should people trust your expertise? What makes you different from the rest of the contractors out there offering the same exact thing? The most successful home improvement companies use all the tools and resources available to draw in more customers and gain more success. Enter the construction blog  A prime example of one of these…
  • 6 Tips to A Great Contractor Blog Design

    Gina S.
    15 Apr 2015 | 3:00 am
    Are you trying to design your construction blog or update an existing one? With the high level of volume in the blogosphere, your blog design needs to have professional appearance, user friendly features, and high quality content in order to attract visitors who convert into buyers. Use these six tips to design your blog so that people will want to read.  Design Your Blog With These Six Tips Define your goalsAre you creating your blog for customer service purposes, to increase client loyalty by building interactions, or solely for new sales? Whatever your objectives, know what they are…
  • What Your Website Has in Common With The Movie Tin Men

    Darren
    13 Apr 2015 | 4:23 am
    So get this, all of you are aware of all the social media sites where you have the ability to post pictures right? Facebook, Twitter, Pinterest, Instagram to name a few. All that means is, and I hope you realize by now, you can’t have a crappy website anymore. You can’t put 100 pictures out on those outposts and when someone decides to come back to your home on the web, they are looking at something that is MASSIVELY less appealing than where they came from. Why? Because the law of compare/contrast means not only will they think you have a shitty site, but they will think you have…
 
  • add this feed to my.Alltop

    Webolutions

  • Family Restaurant Experiences – Red Robin Gives Families More Time

    Doug Griffin
    13 Apr 2015 | 12:08 pm
    There is no hiding the fact that I am a family guy. I spend most of my free time coaching my kids’ soccer and baseball teams as I compete to one day secure that ever elusive “#1 Dad” coffee mug. When it comes to family restaurant experiences in “the burbs”, the overall experience can be fairly ho hum. Go to Buffalo Wild Wings, Chili’s, Applebee’s, Outback, Cheesecake Factory and more, and you’ll find them full of families enduring 30- to 40-minute wait times to get a table on weekends. Regardless of what... Read More The post Family Restaurant Experiences – Red…
  • Upcoming Google Mobile-Friendly Algorithm Update – What Does it Mean?

    Chris Granwehr
    13 Apr 2015 | 11:30 am
    With news that Google is rolling out a substantial mobile-friendly algorithm April 21, many site owners are curious how this change may affect them and what impact it may have on their business’ bottom line. There is a lot of speculation as to what exactly this algorithm update entails, but here is what we know so far from Google: This will be a significant algorithm update, larger in impact than Panda and Penguin. This update affects organic mobile searches only, all desktop/paid search results are unaffected by this change. The... Read More The post Upcoming Google Mobile-Friendly…
  • How to Turn Your Website Visits into Sales Leads

    Jody Martin
    13 Apr 2015 | 11:05 am
    Most of us spend a huge amount of effort on website development making sure our sites are engaging, easy to navigate, and full of compelling information that will encourage visitors to reach out to us for more information. Unfortunately, on average, only 2 percent of web visits actually result in a proactive contact from the prospect. Imagine the upside if your sales team could increase that 2 percent to 10 or 20 percent. There are numerous services on the market (Lead Forensics, Leadlander, VisualVisitor, VisitIQ, Relead and more) that can help businesses identify... Read More The post…
  • Digital Marketing: How Our Profession Earns Your Distrust

    Mike Hanbery
    13 Apr 2015 | 9:21 am
    Politics, used cars, digital marketing. Hard to get lower on the rung. Every year, the Gallup Poll measures how people perceive “the honesty and ethical standards” of professionals in different industries. Nurses typically lead the pack, doctors and pharmacists always rank highly, police officers and the clergy are a tier of their own, followed by bankers, lawyers and business executives. On the 100-point scale, “car salespeople,” who score an aggregate 8, are kept out of the cellar only by “members of Congress,” who score 7. Advertising practitioners score 10. “I... Read More…
  • Social Media Marketing: Facebook’s New Scrapbook Tool

    Carrie Gottschalk
    13 Apr 2015 | 6:24 am
    Facebook has been around for more than 10 years. When Facebook started, it was built as a social site by Mark Zuckerberg and his college roommates. Initially Facebook targeted Ivy League college students, and then soon expanded their audience beyond the college spectrum. As you probably can imagine, some of the first people on Facebook were between the ages of 18-24. Add 10 years to that, and now you’re sitting with an audience that is approaching their late 20s to early 30s. As the Facebook audience has grown over the... Read More The post Social Media Marketing: Facebook’s New Scrapbook…
  • add this feed to my.Alltop

    Austin & Williams Unplugged

  • Bring Your Blog Home

    20 Apr 2015 | 8:00 am
    Turning a blank page into an inviting, entertaining story is only half the battle when it comes to writing a blog. Ensuring your content is factual and accurate brings it home. Wrong or incomplete information, misspellings, inconsistencies, etc., can create confusion, leading to mistrust, which may send your audience elsewhere, never to return. So, if the goal for your post is increased readership (and whose isn’t?), accuracy is a must. Whether you’re a Google person or prefer to Bing it, these five tips show you how you can use online resources, along with just a little elbow…
  • Our CFO Speaks: How Banks Can Strengthen Customer Relationships

    15 Apr 2015 | 8:26 am
    Business is based on relationships, and the relationship between a business and its banker is critical to success—for both parties. A business needs a bank to support its growth, and a bank needs customers to survive. A banker who fails to connect with his or her clients might find those customers moving their business elsewhere. Likewise, a business that fails to connect with its banker might find that it’s missing out on key products that can help it grow. As a financial marketing agency, we help banks and credit unions initiate—and deepen—these relationships. As…
  • From the Mouth of a Millennial: Why I Broke Up with My Big Bank

    7 Apr 2015 | 9:00 pm
    I am a “millennial”: a 20-something professional—and apparently one of the most coveted consumer targets of financial institutions. You wouldn’t know it, however, based on the experience I had with my first financial institution, a big “patriotic” bank that’s known nationwide. I opened my main checking and savings account back in 2008. It was a student checking account, and an easy choice since the bank served my college campus and was convenient for me. However, a short while after I graduated, I was notified that my account had too, and many fees…
  • What Makes a GOOD :30 Commercial?

    23 Mar 2015 | 9:02 am
    Everyone has an opinion, but I think it’s different things to different people. Most times I’m surprised by why someone likes a particular TV spot: "the dog was cute," "that house reminded me of where I grew up," "that actress looks like my second grade teacher and I LOVED her!" This is real feedback, and every time I think I’ve heard it all, I’m constantly reminded that I HAVEN’T! But when these same people are asked “who was the brand?" I get stares or answers that are so far off, they are not even in the same industry.
  • Higher Education “Socializing” Is a Two-Way Street

    16 Mar 2015 | 1:54 pm
    Social media is a valuable tool for any organization, especially colleges and universities. This platform effectively carries messaging to higher education industry’s most sought after demographics—prospective students, current students and alumni—making it an extremely powerful and economical way for a colleges to communicate. To effectively market in the modern world, it’s imperative that colleges and universities have a presence on social media. One of the most important goals of higher education social media outreach is attracting new students. Individuals…
  • add this feed to my.Alltop

    Marketing and Social Media

  • Fiverr.com Services for $5 – REALLY??

    Lisa Chapman
    21 Apr 2015 | 7:56 am
      Can You Actually Save Money and Get What You Want, Too? Recently, my good friend and Public Relations pro Aileen Katcher posted a blog item on her website “Katcher In Their Eye” (get it?!) about a friend who had a bad experience with a Seller on Fiverr.com. Aileen’s conclusion was, essentially, “you get what you pay for”. I certainly understand her point of view – regarding the gentleman who spent $5 for his logo on Fiverr.com, then wasn’t satisfied. He had a bad experience. In her PR business and throughout her distinguished PR career, Aileen Katcher has known an…
  • Use Social Media Marketing Tools to Save Time and Manage Social Channels Better

    Lisa Chapman
    31 Mar 2015 | 4:58 am
    Content Curation Tools, Content Discovery Tools and Social Media Management Tools Guest Author: Jessica Davis When you sit down to find relevant content to put before your social media audience, do you wish there were more hours in a day? Do you still follow an archaic system of posting content that involves logging in to Facebook first, followed by Twitter and then Pinterest or any other social networking site? Is social media analytics still an elephant in the room? Here are some awesome social marketing tools that if you explore very soon, your answer to these three questions will be an…
  • Need More High Page Rank Backlinks?

    Lisa Chapman
    10 Mar 2015 | 11:24 am
    Citizen Reporter Sites – Overlooked Marketing & SEO If your SEO Plan embraces a content marketing strategy, this is one tip that you just don’t want to miss. Find out how to repurpose your press releases and expand beyond the standard online press release sites. Gain valuable ‘link juice’ (SEO value) and increase traffic to your site. Citizen Journalism Boosts Your SEO and Page Rank Citizen reporter sites are often overlooked. But they are important to online marketing for a few very good reasons; Content marketing If content marketing is one of your primary online social…
  • SEO Package vs. Custom SEO

    Lisa Chapman
    10 Feb 2015 | 6:00 am
    Can a Search Engine Optimization Package Deliver Results – Page One Google? Did you know that 70% of your Target Audience uses online search to find your service or product, and 75% of them never click past the first page of results? What is SEO? According to Wikipedia, “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (‘organic’) search results.” It’s not always about getting visitors to your site, but getting the right kind of visitors. That’s what MOZ proclaims at the…
  • How to Create a NEW LOGO for your Small Business or Professional Service

    Lisa Chapman
    21 Jan 2015 | 11:51 am
    Find Logo Designers – Fast, Affordable and Amazing Quality One of my favorite clients recently approached me with the need to have a logo created. He has a professional consulting practice, a website and a blog. The Problem: his brand hasn’t been developed and he wants a new logo to give it punch and memorability. I’m going to show you exactly how to get your quality custom logo designed for $5! Logo Ideas My client wants to use the image of an anchor. So I jumped online and performed a quick search on Google Images for the keyword term ‘anchor logo’. See what it returned for anchor…
 
  • add this feed to my.Alltop

    OnQ Marketing » Blog

  • Taking a Complementary Approach to Your Online Marketing

    Ben Bradshaw
    31 Mar 2015 | 3:12 am
    Traditional marketing methods have in recent years shown to not be the most effective form of advertising when they stand alone. With online channels such as SEO, Social Media and Pay-Per-Click (PPC) now supplementing these former methods, complementary marketing techniques are now beginning to shine as they ought to. While clearly an advocate of targeted […] Taking a Complementary Approach to Your Online Marketing is a post from: OnQ Marketing
  • SEO Auditing Your Local Council Website: Whittlesea, Wyndham and Casey

    Quentin Aisbett
    23 Mar 2015 | 9:25 pm
    How important is Search Engine Optimisation to local government? Traditionally, SEO is considered an effective way for businesses to drive online traffic. As local councils do not have to compete for the services they provide, SEO is rarely a priority when updating their websites. But would implementing basic SEO improve their sites and therefore make […] SEO Auditing Your Local Council Website: Whittlesea, Wyndham and Casey is a post from: OnQ Marketing
  • What You Really Ought To Know About Google’s Mobile Update

    Quentin Aisbett
    23 Mar 2015 | 12:25 am
    As Google strives to provide users with the fastest, most relevant search result possible, the way in which it ranks each site continues to evolve. In 2010 it introduced speed as a ranking factor. In 2011 Google’s Penguin update was created to penalise poor quality sites, and in 2012 they started penalising spam sites with […] What You Really Ought To Know About Google’s Mobile Update is a post from: OnQ Marketing
  • Marketing Ideas for Car Dealers

    Quentin Aisbett
    19 Feb 2015 | 11:37 am
    A lot sure has changed since I first wrote about car dealers and digital back in 2011. Back then I wrote about Ford and other manufacturers leading the way but unfortunately leaving their dealerships behind when it came to moving their advertising spend into digital. At the time the local car dealer still owned the […] Marketing Ideas for Car Dealers is a post from: OnQ Marketing
  • Australian Marketers Suffering From A Crisis of Confidence With Content

    Quentin Aisbett
    4 Jan 2015 | 3:44 pm
    How can it be that Australian marketing professionals consider their content marketing efforts less effective than last year? Could they be suffering from a crisis of confidence? The Content Marketing Institute in partnership with Australia’s Association for Data-Driven Marketing and Advertising recently compiled their third annual report, Content Marketing in Australia 2015: Benchmarks, Budgets and […] Australian Marketers Suffering From A Crisis of Confidence With Content is a post from: OnQ Marketing
  • add this feed to my.Alltop

    Smedio - Business Ideas Worth Sharing

  • How to Effectively Upsell and Cross-Sell [#infofraphic]

    Douglas Idugboe
    30 Mar 2015 | 8:57 am
    Are you familiar with upselling and cross-selling? If not, let me start by defining both terms to you: Upselling is a sales strategy that presents a buyer the chance to upgrade a purchase to a related product or service with more features and add-ons, often for more money, to increase a purchase volume. Cross-selling is similar to upselling. However, it is the process of selling different product or service to existing customers, again, to increase purchase volume. As a business, if you’re to grow at exponential rate, you should upsell and cross-sell with every sale whenever possible.
  • Why Mobile Gaming is the New Landscape for Advertising

    Douglas Idugboe
    23 Mar 2015 | 10:12 am
    What does mobile gaming mean for advertisers? Advertising relies on a fairly fundamental principle: put your product where the eyes are. No matter how good a product or service may be, if people don’t know about it, then it might as well not exist at all. Many good products have failed to live up to their potential due to poor advertising (and it’s probably true that many more inferior products have found great success through the power of advertising alone). This principle explains why, increasingly, advertisers are starting to look at mobile gaming. There were 144 million mobile…
  • A Day in the Life of a Digital Marketer

    Douglas Idugboe
    18 Mar 2015 | 11:31 pm
    A Digital Marketer engage in a lot of digital marketing activities to attain her objectives. What is digital marketing? It is the engine that drives today’s business, big or small. Effective digital marketing is the marketing that bridges electronic technology with psychology in the marketplace. How a Digital Marketer operate this engine to drive a business forward is what this infographic is all about. Here’s a day in the life of a Digital Marketer: Source: Best Marketing Degrees The post A Day in the Life of a Digital Marketer appeared first on Smedio - Business Ideas Worth…
  • How to Get Customers Without Spending Any Money

    Douglas Idugboe
    13 Mar 2015 | 12:03 pm
    Every business wants to know how to get customers without spending any money. The early stages of micro star-ups may actually demand ingenious ways to make that happen if they must survive. If any business, big or small, is to survive in the long haul, it must understand and operate in the customer-lifeblood principle that says, “without sales, there’s no business.” In this infographic produced by Quicksprout, titled How to Get Customers without Spending Any Money, you’re going to learn 9 simplified ways your business can get customers without spending any money.
  • The Ultimate Guide to Creating a Killer Explainer Video

    Douglas Idugboe
    27 Feb 2015 | 10:54 am
    It used to cost multiple thousands of dollars, and was tedious, to create explainer videos. Now that explainer video creation tools like VideoMakerFX have made it easy and affordable to create, this infographic created by Quicksprout serves as an “Ultimate Guide to Creating a Killer Explainer Video”. With this infographic, in combination with explainer video creation tools like VideoMakerFX, you now have what you need to create killer explainer videos that convert. Source: Quicksprout The post The Ultimate Guide to Creating a Killer Explainer Video appeared first on Smedio -…
  • add this feed to my.Alltop

    Great B2B Marketing

  • How to Validate Your B2B Go-to-Market Plan

    Christopher Ryan
    24 Apr 2015 | 9:53 am
    My team and I are often asked to comment on – or do a more formal evaluation of – a […] The post How to Validate Your B2B Go-to-Market Plan appeared first on Great B2B Marketing.
  • How B2B Marketing Supports Sales Enablement

    Christopher Ryan
    14 Apr 2015 | 9:07 am
    There is a lot of industry buzz around the term “sales enablement.” This is terrific because the marketing department should […] The post How B2B Marketing Supports Sales Enablement appeared first on Great B2B Marketing.
  • Nine Critical Criteria For Selecting Lead-to-Revenue Technology

    Christopher Ryan
    3 Apr 2015 | 8:34 am
    My team and I write lots of content for our B2B clients. We also keep our own content stream flowing […] The post Nine Critical Criteria For Selecting Lead-to-Revenue Technology appeared first on Great B2B Marketing.
  • How to Rejuvenate a Troubled B2B Brand

    Christopher Ryan
    18 Mar 2015 | 9:10 am
    Two months ago, I wrote an article titled The Economic Value of Your Company Brand. The theme of the post: […] The post How to Rejuvenate a Troubled B2B Brand appeared first on Great B2B Marketing.
  • B2B Marketing: Six Need-to-Know Nuggets

    Christopher Ryan
    5 Mar 2015 | 1:00 pm
    Rather than my usual practice of writing some in-depth content about a specific subject area, thought I would share some […] The post B2B Marketing: Six Need-to-Know Nuggets appeared first on Great B2B Marketing.
 
  • add this feed to my.Alltop

    Professional Services Marketing Today

  • 5 Things Your B2B Buyer Wants You To Stop Doing

    Ago Cluytens
    24 Apr 2015 | 7:58 am
    I’ve spent a lot of time in the buyer's seat as a former manager, executive, and corporate buyer. I’ve observed both others’ and my own reactions to sellers’ presentations. And over the course of hundreds of pitches, I’ve developed a keen sense for what really works when selling to senior executives and the C-suite.   As a sales coach, trainer, and consultant, I hear a lot of well-intentioned advice about what it takes to sell to senior B2B buyers today. Some of it is great. Some of it is mediocre. And unfortunately, some of it is completely off the…
  • Why You Should Care About Your Website (Even If You Think It Doesn’t Matter)

    Sylvia Montgomery
    23 Apr 2015 | 7:22 am
    Why You Should Care About Your Website A website is an essential element of your of your marketing toolkit. In this Slideshare presentation, learn the ways buyers check you out, as well as the top referral sources for professional services firms, and the importance of cultivating a strong online presence. Enjoy! Check out our Lead Generating Website Guide for more information on creating a high performance professional services website that will convert web visitors into leads. On Twitter and LinkedIn? Follow @HingeMarketing and join…
  • 9 Steps to Building a Unique Value Proposition in Management Consulting

    Candis Roussel
    22 Apr 2015 | 6:25 am
    When professional services buyers look to hire a management consulting firm, they want to make sure they find the firm best suited to improve their performance and solve complex problems that are hindering growth. How do you prove you're the management consulting firm to do this? With a strong value proposition. A unique value proposition is typically a short sentence or two that communicates your competitive advantage and why a client should do business with you. It's crucial to articulating the value of what you do and why you do it best. Follow these nine steps to build a unique…
  • New Research on How Visible Experts℠ Impact Firms in Technology Services

    Elizabeth Harr
    21 Apr 2015 | 6:32 am
    The technology services industry is constantly in flux, which has led to a turbulent marketplace and a unique set of challenges for technology firms. In order to understand those challenges and how firms plan to face them, the Hinge Research Institute asked 530 professional services firms about their biggest challenges and marketing priorities and segmented the results by industry. Previous research showed that firms in the technology services industry identified three top business challenges: Attracting and Developing New Business (63.8%) Finding/Keeping Good People (42.6%) Innovation/New…
  • Visible Expert℠ Interview with Alan Fine

    Lee Frederiksen
    20 Apr 2015 | 6:45 am
    At Hinge we have been studying Visible Experts℠, people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Alan Fine, a Visible Expert for captive insurance. In this video interview, Hinge Managing Partner Lee Frederiksen speaks with Alan Fine to learn about his journey to becoming a Visible Expert in captive insurance services and structuring. As a well known expert in…
  • add this feed to my.Alltop

    Katz Marketing Solutions' Brand Triumphs & Tragedies

  • Avoid Botching Exposure: No, we still don’t know BDO

    Tammy Katz
    30 Mar 2015 | 3:53 pm
    BDO, a global accounting, business and financial consultancy, is wasting millions of dollars on its current advertising campaign, “People who know, know BDO.” In their advertising, they could tell you who they are, but they don’t. They could tell you what problems they solve for you, but they don’t.    They could tell their target audience when to contact them and why, but, alas, they don’t.  It’s painful to see such a great introductory opportunity go to waste. Rather, they do tell you that the people who already are aware of them and know what…
  • 4 Ways to Raise Pricing and Delight Customers

    Tammy Katz
    29 Jan 2015 | 3:23 pm
    Most companies loathe or mismanage the harsh reality that pricing increases are often necessary to offset inflation, even with the most diligent cost control.     Often, this is a painful across the board price percentage increase on all units, on largely unchanged products and services.     Here are five great ways to drive price increases that consumers will willingly accept, and, even enhance loyalty to your company. 1.   Innovate to improve the customer’s user experience – Tide Pods is a brilliant innovation that makes washing clothes more convenient, portable, and…
  • University of Dayton’s Rebranding Nightmare

    Tammy Katz
    24 Jul 2014 | 10:19 am
    University of Dayton proudly unveiled its unfortunate new athletic logo last week, which has been largely skewered by their alumni.    Noble intentions, but not exactly the desired outcome.       The university is primarily known as “U.D.” and the old and new athletic logos are: Old:                                                         New: The logo change was intended to be an investment in the athletic program’s future, with ” a stronger, more iconic representation of our program and our sports teams…
  • 5 Hottest Food Trends at Expo West |

    Tammy Katz
    20 Mar 2014 | 8:17 am
    We were delighted to appear in The Ohio State University’s Food Innovation Center Blog: “Natural Products Expo West 2014 was an incredible show of natural, organic, and healthy food and beverage manufacturing, ingredients, and in many ways – the future of the food industry, given that healthier food has moved from trend to societal shift. The natural, organic and healthy products food industry is growing nearly three times higher than the food industry average, per Penton. I had the privilege of attending with 67,000 of my closest friends and 2,600 exhibitors. Expo West was an…
  • Super Bowl XLVIII Ad Rankings: Budweiser, Doritos (and Seahawks) Blowout

    Tammy Katz
    3 Feb 2014 | 11:40 am
    Budweiser and Doritos were the uncontested winners in last night’s Ad Bowl, as measured by USAToday (popularity),  Brand Bowl (social media buzz) and Katz Marketing Solutions (effectiveness).   Both brands had two exceptional spots (Budweiser: Puppy Love and Hero’s Welcome; Doritos: Cowboy Kid and Time Machine) that nailed all the essentials of great advertising:   enhances brand equity, persuasive, resonates with the target audience, compelling main message, brand integral to the story, and the Super Bowl ‘wow’ factor for entertainment.   Doritos spots were…
  • add this feed to my.Alltop

    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • How to Create a Social Media Posting Schedule

    Sydni Craig-Hart
    16 Apr 2015 | 8:58 am
    You know that sticking to a schedule is important for your business. It helps you get things done, and keeps everything running smoothly. The same is true when it comes to your social media marketing. Understand which networks are right for your business before creating a posting schedule. Most businesses use Facebook first. But you may also want to get setup on Twitter, LinkedIn, Pinterest, or Google+ — depending on the audience you’re trying to reach. If you’re not sure where your audience is hanging out, this cheat sheet should help:      The post How to Create a Social Media…
  • How to Get REAL Results Using Social Media To Market Your Business

    Sydni Craig-Hart
    3 Apr 2015 | 3:07 pm
    Do you have a love / hate relationship with social media? You love how fun and easy it is to connect with family and friends. You have fun discovering and sharing new brands. But when it comes using social media to market your business, you struggle to figure out how to get paying customers and real results. Here are 5 proven tips to help you get a return on the time and effort you spend on social media marketing:      The post How to Get REAL Results Using Social Media To Market Your Business appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful…
  • Quality vs. Quantity: Which Relationship Marketing Style is Best for Your Company?

    Sydni Craig-Hart
    12 Mar 2015 | 6:00 am
    How you communicate with and engage your customers is the most important aspect of your business and your brand. After all, it is in building long-lasting connections that you build long-lasting businesses. Just like your overall marketing strategy, your relationship marketing style does not come in a one-size-fits-all package. Relationship marketing focuses on customer retention and the quality of engagement of the customer with your brand. Following is an overview of the two main relationship marketing styles. Which one is right for your business? Relationship Marketing: A focus on quality…
  • 5 Ways to Stay Organized and Be More Productive With Your Marketing

    Sydni Craig-Hart
    5 Mar 2015 | 6:00 am
    It’s not easy to stay organized and be productive when you’re running a small business. Chances are you spend most of your day wearing different hats, taking meetings and calls, dealing with clients and customers, putting out fires – you know, running your business. No wonder marketing so often ends up an afterthought – the thing you do when you miraculously find a bit of extra time, or when a slump in sales necessitates swift action. But what if you could not only get organized, but actually stay organized long enough to reap the benefits of increased productivity? What if you could…
  • 7 Ways to Build Profitable Relationships with Your Email List

    Sydni Craig-Hart
    26 Feb 2015 | 6:00 am
    Social media is no longer the exception when it comes to small business marketing – it’s the rule. So why are so many marketing experts turning up their noses at Facebook and Twitter, and instead focusing on email marketing? The answer is simple: email marketing is the #1 way to build profitable relationships with your customers. By making email marketing your top marketing priority, you’ll be able to cash in on relationships that are infinitely more intimate than those cultivated on social media. After all, receiving a personal email in your inbox is a lot more meaningful than glancing…
 
  • add this feed to my.Alltop

    Perfect Balance Marketing

  • Google’s advice for small businesses

    Lucy Thornton
    10 Apr 2015 | 6:21 am
    Who are your users? What do they want? And do they get it from your website? Just some of the questions posed by Google’s very own Pierre Far in this great video from Google, which offers some solid advice on optimising your small business website. Some of this gets a little technical, particularly in the […]
  • How to use Pinterest to market your wedding business

    Lucy Thornton
    23 Mar 2015 | 2:29 pm
    How to use pinterest to grow your wedding business 2015 from thorntonlucy
  • My top 5 digital marketing tools for small businesses (hint: they’re all free)

    Lucy Thornton
    1 Mar 2015 | 1:43 pm
    Business rates, wages, supplies, rent, stock – the list of outgoings for a small business can be extensive, making cash flow an issue when making marketing decisions. But there are some incredibly powerful marketing tools out there to ensure your marketing is platinum standard, even if your budget isn’t. 1. Mailchimp Email marketing is one […]
  • Ocean Blue apartments – digital marketing campaign

    Lucy Thornton
    1 Mar 2015 | 9:02 am
    Ocean Blue luxury Apartments near Padstow, Cornwall, offer five star accommodation on the beautiful white sands of Treyarnon Bay. Lucy worked with the team at Ocean Blue to develop and implement a digital marketing strategy which incorporated social media and e-marketing to drive bookings.  The results were impressive with a significant growth in online audience, […]
  • Cornwall Apprenticeships Campaign

    Lucy Thornton
    1 Mar 2015 | 8:55 am
    Cornwall Apprenticeships Campaign is a county-wide initiative to improve awareness of Apprenticeships amongst key target groups of young people, parents, teachers and employers. Lucy worked with the project co-ordinator to implement regular e-marketing, social media and content marketing that generated a 2x increase in email subscribers, the launch of a successful weekly Twitter chat and social […]
  • add this feed to my.Alltop

    TrinityP3

  • What’s the role of today’s advertising agency?

    Stephan Argent
    23 Apr 2015 | 3:42 pm
    This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Here’s a thorny question for you – what’s the role of today’s advertising agency? Depending on the set-up of your internal marketing teams, the answer can take many forms and, if you’re like most marketers, the answer could include some (or all) of the following: Strategy planning and development Research Brand and campaign development Promotions Advertising production across multiple media Testing and measurement Media…
  • Why are you wasting your money on pitch consultancy?

    Nathan Hodges
    21 Apr 2015 | 4:12 pm
    This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. We’ve written before about why a pitch is often the wrong answer to the wrong question. But sometimes it’s the right answer. When it is, then in our experience full management of a pitch process takes around 190 hours. This surprises some people. Until, that is, they understand what a thorough, comprehensive pitch process actually looks like. But first of all, just…
  • Google’s mobile friendly test and why you must not ignore it

    Mike Morgan
    19 Apr 2015 | 3:39 pm
    This post is by Mike Morgan, Founder and Director of High Profile Enterprises and Content Director for TrinityP3. Mike has been collaborating with TrinityP3 on a Content Marketing, SEO and Social Media strategy since early 2011. Post updated 23/4/2015 – scroll to the end to see new analysis. If you haven’t been following the world of Google and its constant tweaking of the famous algorithm that analyses and sorts billions of web pages you could be excused for not knowing about the biggest change to happen to search in years. On April 21 (if you are reading this after April 21…
  • A Communications Minefield: 5 things marketers hate hearing from their agencies

    David Angell
    16 Apr 2015 | 3:36 pm
    This post is by David Angell, General Manager of the fast-growing Melbourne market, and national Head of Media at TrinityP3. In these roles, David brings his media-specific, broader commercial and relationship expertise to bear on a diverse range of projects, with one core objective – achieving beneficial results for our clients. We’re all in the communications industry, right? Communication of some form, at least – creating it, planning it, buying it, commenting on it or monitoring it. So how come we’re often so bad at communicating with each other, across the agency-client garden…
  • 4 thoughts on advertiser / agency relationships – Audi and Holler

    Darren Woolley
    14 Apr 2015 | 3:33 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The relationships between advertisers and their agencies are becoming more complicated and difficult to define. When they work well this junction of creativity and commerce can have a significant impact on both parties. But what are the key criteria or ingredients for high…
  • add this feed to my.Alltop

    Circle Research

  • What system 1 and 2 thinking mean for B2B marketers

    Andrew Dalglish
    31 Mar 2015 | 10:50 am
    A clever chap called Daniel Kahneman has a theory. When making decisions there are two systems in our mind which influence the outcome.  System 1 works at a sub-conscious level without us knowing it.  Using intuition and beliefs about how the world works, it makes a rapid assessment of the situation then quickly settles on a course of action.  In contrast, system 2 works at a conscious level.  Using deliberative reasoning and logic, it carefully evaluates the situation before reaching a conclusion. In everyday life we rely mostly on system 1 to effortlessly make decisions, but…
  • Shape the B2B Barometer

    Andrew Dalglish
    24 Feb 2015 | 1:40 am
    The B2B Barometer has been a consistent feature of the B2B landscape since 2009.  Now it’s evolving and you can shape its future. The B2B Barometer was designed as a ‘state of the nation’ study.  At a macro-level this gives a measure of our industry’s health and reveals key trends.  At a micro-level it gives you a sense of how your approach to marketing compares to that of your peers. To do so the B2B Barometer uses an online survey to ask client-side B2B marketers eight questions: How confident are they in their organisation’s economic outlook? What are their most important…
  • The month in #mrx

    Beth Pearson
    10 Feb 2015 | 9:51 am
    Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot. What do surveys and Bollywood have in common? This month saw an unusual collision of two worlds.  The #mrx hashtag saw a leap in popularity with more than 20,000 tweets in the month.  “Finally”, I thought, “research is quite a cool industry to be in”.  But my joy was short-lived (although I still maintain that research is cool).  It turns out that our beloved hashtag had been adopted by Bollywood fans to discuss…
  • Making ‘human-to-human’ marketing a reality

    Andrew Dalglish
    19 Jan 2015 | 10:45 am
    January is the month for predictions.  Flicking through the various forecasts of what 2015 holds for B2B, common themes emerge.  Some trends are at the start of the adoption curve, e.g. programmatic advertising.  Some are about taking a pretty well-established practice and doing it better, e.g. content.  And others are about going back to basics, e.g. influencer marketing. One widely touted trend in this latter category has a new label (‘human-to-human’ or ‘personalisation’), but is really just a marketing fundamental – recognising that each member of the target market is a…
  • Financial benchmarks for B2B marketing agencies

    Andrew Dalglish
    11 Dec 2014 | 9:26 am
    You may have read my recent post about B2B Marketing’s 2014 Agency League Table (if not, take a peek here).  By now you may even have read the full report.  In this post I’d like to share a few gems which you won’t find in either. I’ve been wading around in the raw data which underpins the League Table and in doing so have unearthed some benchmarks which agency leaders will find especially useful. Let’s look at the top line first.  The average agency turnover is £4.08 million (up 13% from 2013).  However, as averages mask the extremes a more useful approach is to identify…
 
  • add this feed to my.Alltop

    Inbound Unwound - Marketing Insights

  • How Inbound Sales Helps Navigate Today’s Highly Complicated Sales Maze

    24 Apr 2015 | 8:29 am
    Forget the traditional sales funnel. It’s gone. Today, people don’t flow down a V-shaped pipe. Instead, they work their way through a maze, creating their own personal buyer journey, which is impacted by any number of internal and external influences.  The goal of your inbound marketing and inbound sales efforts must evolve, too. Your sales people and the marketing you’re creating must be strategic in order to help your prospects navigate through that maze. You need to be there at the converging paths and help them make the right decision – left, right or straight. If…
  • What Are Your Inbound Marketing Magic Numbers?

    23 Apr 2015 | 6:06 am
    You know that inbound marketing is a science and the numbers are important. So important that our next issue of 2Inbound is all about Metrics and Analytics.
  • How Inbound Marketing Pros Are Dealing With Mobilegeddon

    22 Apr 2015 | 7:12 am
    Yesterday, Google announced a highly anticipated algorithm, which rewards sites that are mobile-friendly. In its simplest terms: If you use Google on a mobile device, you won’t see any websites that aren’t optimized for the small screen. Don’t discount this new adjustment to the way Google delivers search engine optimization results. Today, almost 50% of searches are done on smartphones or tablets. First, here’s what you need to know about the website SEO changes.
  • How Inbound Marketing Propels Your Trade Show Numbers Through The Roof

    21 Apr 2015 | 7:22 am
    I really like it when readers email me with commentary that gets me thinking. That happened yesterday, when I received an email letting me know that there are, in fact, trade shows with growing attendance, that it's important to plan for trade shows and that there are still a lot of people wasting money at trade shows. So, it seems like a good idea to talk about how inbound marketing actually changes the way you think about your participation in an outbound marketing tactic like the trade show. Instead of showing up and throwing up, what if you could make your investment in the show…
  • Inbound Marketing Unwound At 'Ask Me Anything' Session Tomorrow

    20 Apr 2015 | 9:00 am
    I’m ALL IN on the community of inbound marketing: people practicing inbound at their companies, people practicing inbound at their agencies and people who own inbound marketing agencies. Everyone is working so hard to understand inbound principles, put them into practice and turn this amazing methodology into results. Tomorrow from 11 a.m. to 12 noon, I’ll be hosting an Ask Me Anything session on Inbound.org. The post is already live, so you can add your questions today. I’ll be there tomorrow, answering each and every question right there on the site.
  • add this feed to my.Alltop

    Shopper 360

  • This Week In Shopper Marketing: 4/20/15 – 4/24/15

    Ryan Polachi
    24 Apr 2015 | 7:30 am
    Amazon Create Potential Edge For CPG Brands: Utilizing dash buttons Will Apple’s Shift In Retail Strategy Be Successful? Online may not create as much buzz as store lines Travel Retail: A new dawn for sunglasses in airports Price Consistency v. Discounts: Which retailers need what? iPhone 7: Apple patents ‘flexible screen’ The Changing Face Of The U.S. Super Consumer: The new super consumer is becoming decidedly multicultural How To Get People To Change Their Passwords: Convincing consumers to protect themselves online Move Over Clash of Clans: America has a most lucrative…
  • This Week In Shopper Insights: 4/13/15 – 4/17/15

    Ryan Polachi
    20 Apr 2015 | 7:01 am
    GasBuddy Brings Digital Coupons To C-Stores: New portal tries to drive in-store traffic and sales Apple Forgoes Long Lines With Latest Retail Strategy: Pre-ordering online is the way of the future 5 Cost-effective Ways To Increase In-Store Traffic How To Get Big Box Retailer Buyers To Carry Your Product: Using FOMO to open doors for your product Designing A Great Customer Experience: 5 Questions to help you develop one Dirty Social Media Data: Be wary as it may misguide your consumer behavior tracking Using Big Data And Machine Learning To Enrich Customer Experiences: Customer interaction for…
  • SoundCloud Innovates Customer Experience

    admin
    8 Apr 2015 | 7:28 am
    Retail companies today are constantly looking to create a more unique and personalized customer experience through innovative strategies. In a recent poll by FastCompany, the 50 top innovative companies at present were decided. The company that stands out the most for me is SoundCloud. SoundCloud is currently now is now the world’s largest single audio platform used by DJs, musicians and other creators. It has 12 hours of content being uploaded every minute and is a revolutionary platform for upcoming artists to publish their work in the hope that it may be discovered. It is not just for…
  • This Week In Shopper Insights: 3/30/15 – 4/3/15

    Ryan Polachi
    6 Apr 2015 | 6:50 am
    Walgreens (Photo credit: Wikipedia) Predicting Shopper Behavior Outside Surveys: The problem with surveys is they find out how shoppers want to spend vs. how they actually spend How To Choose The Best POS System: A 4 point guide Walgreens’ Brick-And-Click Retail Strategy: Reaching consumers in as few clicks as possible GameStop Rethinks Store Strategy As Gaming Changes: Mobile gaming is disrupting the industry The Top 5 Ecommerce Trends You Should Look Out For Playing To Win: 5 Questions With Dick’s Sporting Goods VP Ryan Eckel Consumer Psychology: Most people can’t draw the…
  • Facebook Messenger Now Promotes Shopper Convenience

    admin
    31 Mar 2015 | 8:12 am
    When it started out, Facebook simply was a photo directory with basic information about the user. It now has over one billion users and is still expanding. The most recent news to come from Mark Zuckerberg is that Facebook is broadening its messenger service in order to promote shopper convenience and help to optimise yields for advertisers and publishers. Consumer experience is a big talking point for retailers and is seen as vital in improving customer loyalty. The new positioning of the messenger service will give the user a seamless journey that helps to give new monetization…
  • add this feed to my.Alltop

    DMR

  • 21 of the Coolest Bluetooth Speakers You can Actually Buy Now

    Craig Smith
    18 Apr 2015 | 5:59 am
    Home audio equipment sure has evolved over the past decade or so. Gone are the days of boomboxes and compact stereos ruling your office, dorm and den bookshelves. Now, thanks to Bluetooth technology, you can stream pretty much whatever you want from your mobile device or computer to tiny speakers that sound as good, if not better, than their clunky ancestors. Speaker makers have been pretty creative in designing their various Bluetooth offerings. Here are a few of the coolest Bluetooth speaker designs I've seen so far. As with all of my gadget posts, check back in the future as I will be…
  • The Top 5 Benefits to Employee Content Sharing (Infographic)

    Craig Smith
    17 Apr 2015 | 4:44 am
    With content marketing all the rage and social media noise at an alarming rate, businesses, especially small businesses, need to utilize any and all content sharing possibilities available to them. Employees can offer a great opportunity to amplify the reach of the valuable content your company is developing to a receptive and relatively targeted audience. Looking to Optimize Your LinkedIn Profile? Check out my latest best-selling book Leveling the Playing Field: A Small Business Guide to Generating Leads on LinkedIn to get all the tip and tricks you'll need to turn LinkedIn into a powerful…
  • New and Updated YouTube Stats – April 2015

    Craig Smith
    14 Apr 2015 | 2:07 pm
    Today's stat updates are focused on YouTube. Below are some of the new and updated YouTube stats from this round. As always, for many more stats, please visit the full post for many, many more stats. Looking to Optimize Your LinkedIn Profile? Check out my latest best-selling book Leveling the Playing Field: A Small Business Guide to Generating Leads on LinkedIn to get all the tip and tricks you'll need to turn LinkedIn into a powerful sales tool for your business.
  • Huge Social/Digital User Stat Updates and Additions

    Craig Smith
    14 Apr 2015 | 4:52 am
    I recently made a number of updates and additions to my big user total list. Here are the latest and greatest from this round of updates. Be sure to check out the full post for over 800+ listings.... Looking to Optimize Your LinkedIn Profile? Check out my latest best-selling book Leveling the Playing Field: A Small Business Guide to Generating Leads on LinkedIn to get all the tip and tricks you'll need to turn LinkedIn into a powerful sales tool for your business.
  • By the Numbers: 12 Impressive tinder Statistics

    Craig Smith
    6 Apr 2015 | 6:31 pm
    In just a couple of years since launch, tinder's simple UX and social/geo matching ability have made it a quick leader in the mobile dating space. I was curious just how big tinder has become, so I did a little searching recently. Here are a few of the more interesting tinder statistics I was able to dig up. Looking to Optimize Your LinkedIn Profile? Check out my latest best-selling book Leveling the Playing Field: A Small Business Guide to Generating Leads on LinkedIn to get all the tip and tricks you'll need to turn LinkedIn into a powerful sales tool for your business.
 
  • add this feed to my.Alltop

    Digital Jungle

  • Selling Property to Chinese Clients

    Meg DeJong
    19 Apr 2015 | 10:05 pm
      Many major real estate agencies are aiming to target Chinese clients. While some agencies are opening offices in Asia, others are hiring Asian staff and listing properties on Mandarin or Cantonese websites. However, utilising digital platforms is by and large the most cost effective way to attract Chinese buyers. Digital platforms allow real estate Read More The post Selling Property to Chinese Clients appeared first on Digital Jungle.
  • Three-year, multiple-entry visas for Chinese Travelers

    Matt McDougall
    14 Apr 2015 | 7:04 pm
      With more than 100 million Chinese nationals traveling internationally in the previous year, there is enormous potential for Australia to grow its market share. It is therefore not surprising that the Australian Government has introduced a three-year, multiple entry tourist visa for Chinese visitors. This is just another step in offering Chinese visitors an Read More The post Three-year, multiple-entry visas for Chinese Travelers appeared first on Digital Jungle.
  • China Plays Critical Role in Successful Launch of Apple Watch

    Eliot Liang
    14 Apr 2015 | 6:12 pm
      From Louis Vuitton to Hermes, China has become a key market for luxury goods. And as of last Friday, status-seeking consumers in China had another product they could purchase: the much anticipated Apple Watch. Although the watch isn’t available in stores until April 24th, customers in China and eight other countries could pre-order the Read More The post China Plays Critical Role in Successful Launch of Apple Watch appeared first on Digital Jungle.
  • Using O2O within Chinese Digital Marketing Programs

    Matt McDougall
    12 Apr 2015 | 9:54 pm
        Remember QR (Quick Response) codes? Maybe not. The status of QR codes in Western countries can be summed up in three simple letters: R.I.P. Not long after their debut in mainstream advertising, marketing experts quickly responded by labeling them a verifiable failure. Suggest to a brand in Australia that their next campaign feature Read More The post Using O2O within Chinese Digital Marketing Programs appeared first on Digital Jungle.
  • Using Social Media to Attract Chinese Tourists

    admin
    26 Feb 2015 | 8:17 pm
      The Chinese tourism industry is huge. In 2012 Chinese overtook American and German tourists as the highest spenders on their vacations, with 82 million people spending $102 billion on international tourism. The number of Chinese tourists travelling abroad is set to increase to 100 million by 2015. The Chinese tourism industry is huge. In Read More The post Using Social Media to Attract Chinese Tourists appeared first on Digital Jungle.
  • add this feed to my.Alltop

    New Media and Marketing

  • Preventing online ad fatigue

    richmeyer
    25 Apr 2015 | 4:25 am
    Marketers have always been taught to go where consumers are but what happens when consumers don’t want you to be part of their conversations or web surfing? Perhaps nothing pisses off mobile internet users like having ads take up part of their bandwidth, yet brands, and marketers, are rushing to the party to interrupt users because of the hype that “you need to be there”.  Market research companies, like eMarketer, often tout the numbers of mobile but fail to give real insight into what these numbers mean and what it means for marketing. Today iPad users are often…
  • Why suggesting social media managers should be below 25 is stupid

    richmeyer
    22 Apr 2015 | 11:40 pm
    Someone, who obviously is not thinking clearly,  suggested that social media managers need to be under 25 in order to really understand social media marketing.  I have always believed that age should not be a factor in hiring someone to do a job it should be determined by who the hell can do the best job.  However, I did write an article that said “interns make coffee and should not be the voice of your brand on social media” which brought a lot of comments.  The fact is that social media marketing is too damn important to leave to anyone who is inexperienced in marketing and…
  • Measuring the end to end customer experience

    richmeyer
    22 Apr 2015 | 2:51 am
    Big data can rarely measure your end to end customer experience and it’s easy for the end to end customer experience to get lost in data, numbers, and meetings to discuss improving sales.  According to Baiju Shah, managing director of strategy and innovation for Accenture Interactive today’s consumer expects relevant and seamless experiences end-to-end across marketing, commerce, and service. In the era of social media, with consumers keen to broadcast their delight or despair, a brand’s ability to deliver a connected and relevant experience to each individual becomes critical for…
  • Social media experts are only experts at promoting themselves

    richmeyer
    19 Apr 2015 | 3:07 am
    Earlier last week I was contacted by a large consumer products company with a problem.  It seems they had hired “a social media expert” to help them develop and launch their social media marketing but now that ship was adrift and was getting pounded by the rocks under the waves.  Not only was it poorly executed but what they had done so far was costing them business. Their social media “expert” was hit and run.  He told them what to do but not how to do it within THEIR culture and industry. As a marketing consultant I never go into a client with a prepared Power…
  • Almost 90% of women use PC/laptop/mobile as most frequent tool for product research

    richmeyer
    14 Apr 2015 | 12:35 am
    The “SheSpeaks/Lippe Taylor Women’s Buying Behavior Index” provides context and insight into the key drivers of shopping and purchasing from a woman’s perspective. Taken from a survey of over 2,000 women nationwide, this report uncovers how women are feeling about everything from family finances and disposable income to how they are using digital and social media to browse and “window shop.” This is the second quarterly release of data designed to help marketers better understand buying habits and forecast trends of American women. Highlights from the second quarterly release of…
  • add this feed to my.Alltop

    RELATIVITY

  • How one button can change how you shop

    4 Apr 2015 | 8:10 am
    Ever go to wash your clothes to find out you ran out of detergent? Amazon dash is a new way of helping you remember to pick up that all important necessity with out even leaving home. They have... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Google’s one stop bill pay option

    25 Mar 2015 | 4:23 pm
    It seems like everyone from Samsung to Facebook is looking at how they can help you with your money. Google’s new service called pony express will allow users to pay their bills online as an... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Get out of That Creative Rut!

    Baker Creative
    5 Mar 2015 | 11:02 am
    Stuck in a creative rut? We all face times where we can’t come up with new ideas, lack motivation and end up frustrated. Although we tend to think of creativity as being spontaneous, just like other... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Are you built to run your own business? | Business, CEO

    12 Feb 2015 | 2:30 pm
    Who hasn’t dreamed of starting their own business? After all, you can set your own work hours, wear what you want and not have to answer to anybody, right? Not exactly. Starting your own business is... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Tips to be more organized this Year to increase productivity

    Baker Creative
    27 Jan 2015 | 7:49 am
    Spending a lot of time inside this winter? Use it to make your life a little easier. Keep busy by organizing all those things that you’ve “been meaning to get to.” Now is the perfect time to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
  • add this feed to my.Alltop

    Mark Di Somma: The Upheavals Blog

  • Why context is crucial before changing your brand

    markdisomma
    23 Apr 2015 | 8:05 pm
    By Mark Di Somma and Hilton Barbour It’s tempting to see a struggling brand or business as one mass of people, and to believe that underperformance is spread evenly across the organisation. That’s seldom the case. Often there are organisational bright spots (teams that inspire or could inspire those around them) and there are other […]
  • The fast and slow pace of brands

    markdisomma
    19 Apr 2015 | 2:33 pm
    By Mark Di Somma In a market filled with possibilities, there is power and focus in constraint. I pressed this point home recently in a discussion on why brands can’t just continue to add to their visual language. The argument I was getting – we need an extended palette to show the diversity of what […]
  • The future for iconic brands

    markdisomma
    16 Apr 2015 | 6:27 pm
    By Mark Di Somma Familiarity is something every marketer craves for their brand. They want the marque they are responsible for to be known, asked for, a household name. But does icon status in and of itself guarantee anything anymore? In 2013, I examined how companies were able to create iconic advertising. Recently, in an […]
  • Synchronising the speed of your brand

    markdisomma
    12 Apr 2015 | 1:58 pm
    By Mark Di Somma How fast do you want to grow? Even the question is loaded. At a time when rapid seems to be the only desirable speed for everything, it’s easy to believe that foot-to-the-floor is the only pace in town. Certainly much of what we read would have us thinking so. Take this […]
  • Brand experiences as coincidences

    markdisomma
    7 Apr 2015 | 5:24 pm
    By Mark Di Somma Marketers can be surprisingly heavy-handed. The temptation, especially with big brands, is to thunder out answers that let customers know, in unequivocal terms, that they have been recognised. Think about the almost coarse way in which airlines greet their frequent fliers – with a bunch of features dressed up as privileges […]
  • add this feed to my.Alltop

    Zach Heller Marketing Blog - Zach Heller Marketing

  • “I” of the Consumer Week in Review

    Zach Heller
    25 Apr 2015 | 7:00 am
    Do you spend as much time marketing yourself as you do marketing your company or your products? The answer is probably no. And that’s healthy. If you have a full time job and you’re spending more time marketing yourself, that’s not great. But still, it’s worth it for all marketers to spend a little time marketing themselves. Build your own brand. It will help your career. And it will help whatever company you work for.Here is a recap of last week’s posts:Market To Mondays – Part 6How to Use Video on a Landing PageQuick Tips RoundupHappy Saturday!3 Ways to Boost Your Marketing…
  • Quick Tips Roundup

    Zach Heller
    23 Apr 2015 | 9:45 am
    Over the course of the last few weeks, our readers picked up on the fact that we ran several posts with similar titles. They all started like this, “3 Tips for…”We often get asked for “quick tips”. People want us to get straight to the point. How can we improve our results? So, in response we ran these posts on topics that people were most interested in.Today, let’s recap for those of you that had not been following along. While these topics may not seem related, they are all things that you can do today to improve your business. They’re simple and straightforward, and have…
  • How to Use Video on a Landing Page

    Zach Heller
    22 Apr 2015 | 8:20 am
    Your landing pages are the pages that people land on after they click on one of your ads. They serve a purpose. They are there to convert people from interest to action.That action could be…Sales,Form submission,Donation,Newsletter signup,…or any number of other things.But whatever it is, you should make sure that there is one clear call to action, and one only. Too many choices are bad.But enough about what landing pages are. This post is about video.Using video on a landing page is good for a few reasons:People are more likely to watch a video than read copyYou can say more in a short…
  • Market To Mondays – Part 6

    Zach Heller
    20 Apr 2015 | 7:01 am
    Welcome to the latest edition of our new weekly blog series, Market To Mondays. Each week, we will introduce you to a new group of people you should market to. We’ll tell you who they are, why you should market to them, and how you might get started.Last week’s group was Google Searchers.Today’s Group = Your Competitor’s CustomersDepending on what industry you’re in, customers will have different levels of brand loyalty. But across the US, consumers are proving to be less and less loyal to brands and products than they’ve been in the past.And it’s not just price that draws…
  • “I” of the Consumer Week in Review

    Zach Heller
    18 Apr 2015 | 7:10 am
    Kirstin Zhivago once wrote, “Branding are the promises you make, your brand is the promises you keep.” This is important for marketers to remember. Just because we write something in an email, on our website, or in an ad, doesn’t make it true. Marketers need to make sure they are not OVER-promising. That will lead to unhappy customers, and distrust in the marketplace.Let’s review our posts from last week:Market To Mondays – Part 53 Tips for Better Search Ads3 Tips for Better ReadabilityHappy Saturday!3 Ways to Boost Your Marketing Knowledge:Subscribe to the monthly newsletter to get…
  • add this feed to my.Alltop

    The Bullet | Branding Blog

  • Meet and Greet Our Celebrity Billboards

    Peter Gan
    22 Apr 2015 | 3:55 am
    Here at The Bullet, we’re constantly reminding you that your brand needs to have a personality. You need to know how your brand speaks, what clothes it would wear, what car it would drive or even what music it would listen to. Only then would you get a fully fleshed out brand that your consumers can truly relate to. That got us thinking about the ads we see on a daily basis and what types of personalities they actually embody. So we decided to go through our favourite Malaysian billboards and we matched them with a celebrity we thought would resonate with the message. This is a half…
  • Brands That Really Shouldn’t Have Branched Out

    Peter Gan
    15 Apr 2015 | 6:22 am
    As a brand, we all strive to be the very best, to climb to the top of that overly competitive anthill and to finally be recognised as masters of our craft. But once we’ve plateaued, where do we go from here? It’s called diversification; and it’s a big and scary word. It can lead to much promise and profit, blowing your brand up to epic proportions or it could be your downfall, causing your brand to spiral towards the abyss of has-beens. When generating such high margins, it’s easy for a brand’s judgement to be clouded and assume that by stamping your name on every product and…
  • Abbreviated M’Sia

    Peter Gan
    8 Apr 2015 | 6:02 am
    If you were at all familiar with the beautiful nation of Malaysia, you would have wondered whether the name of our country had anything to do with the word “malaise”. It is apparent that we are a nation that loves to cut corners. From the materials we use in our infrastructure to utter disregard of our zebra crossings, we sure do love taking the quickest route. There’s nothing inherently wrong with that, I suppose. Our ‘tak’ becomes ‘x’ when texting, our ‘kata ganda’ is implied with a ‘2’ at the end. But I guess this has been the case since the advent of the SMS. But one…
  • How To Brand Your Very Own Day

    Peter Gan
    1 Apr 2015 | 4:09 am
    The day after April Fools’, when the dust had settled and we finally confirmed that GST wasn’t actually the most elaborate prank played by a country onto its citizens; we here at The Bullet took a step back and asked ourselves: How DID April Fools’ become such a worldwide phenomenon? And can one really brand a day? It actually all started as a custom of setting aside a day for the playing of harmless pranks upon one’s neighbour that dated back as far as 1392 in Chaucer’s Canterbury Tales. Some other precursors of April Fools’ Day include the Roman festival Hilaria, the Holi…
  • Advertising With GST

    Peter Gan
    25 Mar 2015 | 6:28 am
    The nation is in disarray! With a looming international debt crisis coupled with the onset of the Goods and Services Tax this April 1st (I’m still hoping it’s an April fool’s prank), the citizens of Malaysia are all panicking about money. The GST is serious business, providing a uniform taxing system for all industries thus lowering business cost and increasing Malaysia’s global competitiveness as no GST will be levied on items leaving our ports. But there is never any fun in all this serious talk? In good Malaysian fashion, everyone’s been taking a stab at the idea of GST. From…
 
  • add this feed to my.Alltop

    Create + Design + Market

  • “But we spent a lot of money on this website in 2005!”

    Sherry Holub
    22 Apr 2015 | 10:56 am
    If your business “spent a lot of money” on a website sometime in the distant past, you may very well have cited that as a reason not to spend any more money on it. Even way past the point of a website’s design or functionality becoming long in the tooth, I have seen business owners vehemently defend their previous investment as still valid, years later.… Continue Reading
  • JV Media Design, One of the Leading Web Design Firms in the Pacific Northwest

    Sherry Holub
    16 Apr 2015 | 8:40 pm
    (Original Press Release) The top firms were selected based on over a dozen factors including company experience, client references, industry recognition, and market presence. WASHINGTON, DC, April 16, 2015 — Today Clutch published an update identifying leading web design and web development firms based in the Pacific Northwest.  The research leverages the proprietary Leaders Matrix methodology, mapping each firm’s focus on web design, web development and E-commerce development against their ability to deliver world-class results for their clients.… Continue Reading
  • Client Spotlight: Garden State CLE

    Sherry Holub
    1 Apr 2015 | 11:07 am
    Another month into celebrating our 20th year as a design agency and we’re putting the spotlight on some of our clients who have been with us the longest. This month, it’s lawyer, author, and continuing legal education instructor, Robert Ramsey. Over the years, we’ve worked with Robert on several website projects all centering around continuing legal education.… Continue Reading
  • Strategy and Goals For Your Website Project

    Sherry Holub
    10 Mar 2015 | 10:08 am
    I think we’re finally to the point where almost all business owners know that the internet is pretty important and that they should have a web presence. For some, this is where it stops – they know they need it and that’s it.  Like most marketing (yes, your website is marketing for your business), it’s important to have a strategy in place to help you with defining your goals.… Continue Reading
  • Client Spotlight: Michael Paul

    Sherry Holub
    2 Mar 2015 | 9:36 am
    Continuing with our celebration of our 20th year in business and all the awesome clients that are still with us after many years, we’re putting the spotlight on a guy who’s pretty used to spotlights: Michael Paul. We’ve been working with Michael for over a decade. We’ve helped him with each iteration of his main website as well as the website for his entertainment company.… Continue Reading
  • add this feed to my.Alltop

    The Ad Contrarian

  • One Chart Demolishes Social Media Fantasy

    22 Apr 2015 | 12:01 am
    If you're still a believer in the fantasy of social media marketing on Facebook, this chart may change your mind. It comes from Jay Baer at Convince&Convert.While it is far from definitive, it offers us a microcosm of what is going on in social media marketing. And it suggests that the whole "conversational" theory of marketing is a cruel joke.What the chart shows is that over a 5 month period, from October 2014 to February 2015, as Facebook's organic reach dropped dramatically, its share price increased dramatically.I'll explain what this indicates in a second, but first let's clearly…
  • How Marketers Lie To Themselves

    20 Apr 2015 | 12:01 am
    Anyone who has spent time in advertising knows that there are very few things in this world as unreliable as the numbers we throw around.Our industry is so poorly trained in mathematics and statistics, we can be fooled by the most elementary of statistical manipulations and misrepresentations.But our denseness about numbers is often as much about self-delusion as it is about ignorance. Often, we want to believe the lies we tell ourselves.I remember not long ago -- during The Great QR Code Scare Of 2012 --  I was finding the following statistic being bandied about: "60% of people say they…
  • Corruption And Fraud Starting To Hurt

    16 Apr 2015 | 12:01 am
    A couple of weeks ago we posted a two-part piece that asked Will Advertising Corruption Scandal Explode?The nub of the potential scandal is that the gullible clowns in big marketing corporations are being screwed blind by the sharpies in the global agency holding companies who are...1. Buying online media at one price and selling it to them at another.2. Taking kickbacks...oops, I mean "volume-based incentives"...from media vendors.3. Buying media that is in the agency's best interests, not the client's.My point of view was that clueless advertisers have been getting so badly date-raped by…
  • Where Are The Misbehaving Malcontents?

    15 Apr 2015 | 12:01 am
    Advertising is getting more technically adept. And as it does so, it seems to be getting more spiritually colorless.I know that advertising was never a spiritual pursuit. And I'm not one of those nincompoops who believes that things were so much better in the good old days.But I miss the crazy people.I used to be able to pick up an advertising magazine and read something outrageous, or at least thought-provoking.I used to read about people who had crazy ideas about what advertising should be. Now all I read is the carefully manicured stylings of corporate mannequins.They're wearing black…
  • The Dumbest Client I Ever Didn't Get

    13 Apr 2015 | 12:01 am
    One of the great joys of the ad business is that if you're in it long enough you'll meet every kind of dumb person on the planet.During my career in advertising I had the pleasure of meeting hundreds of nice, intelligent people. And more than a few real nitwits.Among the nitwits, one stands out.Thankfully, he never became a client. As a matter of fact, I only had the pleasure of being with him in one meeting. But in that one meeting it became clear to me that a well-dressed, well-spoken, internationally handsome imbecile could really go far in marketing.I don't want to embarrass anybody, so I…
  • add this feed to my.Alltop

    brandignity.com

  • Are you Wasting Time by Investing in the Wrong Social Media Platforms?

    admin
    23 Apr 2015 | 9:35 am
    To say social media has become integral to marketing is like saying oxygen is integral to breathing at this point. Simply put, in today’s hyper-online world, most if not all successful marketing strategies will involve some kind of social media campaign. But if we accept this fact, then the new top priority questions becomes not if to invest in social media, but which social media to invest in. Taken locally, there are already a lot of social media outlets available. The uninitiated may believe that they are all the same – they connect people, communities and businesses together. But…
  • The How, What and Why of Evergreen Content

    admin
    21 Apr 2015 | 7:25 am
    Evergreen content could just be one of the most important things when it comes to long lasting timeless content. The folks at KOL Limited put together this great infographic on how to best construct a winning content strategy using evergreen content.
  • The True Value of a Retweet on Twitter for a Business

    admin
    15 Apr 2015 | 6:07 am
    With a multitude of platforms appearing every year, social media is more popular than ever. So much so, that most businesses are now using the likes of Facebook and Twitter to promote their business, products and services to potential consumers. However, many brands are failing to use the platforms in the correct way. While some overpower consumers by attempting to push them to like and share their posts, others disregard certain types of social media – such as Twitter – seeing them as impractical and of little benefit to their company. So, how exactly can Twitter bring value to a…
  • DIY Digital Public Relations: How to Promote Your Small Business

    admin
    14 Apr 2015 | 7:50 am
    The art and science of public relations can be tough to master, which is why so many companies turn to well-established PR agencies to help them get in the game. But having the budget to engage an agency is not always available to small businesses. This luxury may come down the road, but if your budget won’t allow it in the near-term, there are still steps you can take on your own to get some PR benefit. Here’s a look at two ways to handle the media outreach part of PR for your small business. Start With Identification Start by asking yourself why you want coverage. If you’re packaging…
  • 11 Ways to Boost Your Blogger Relationships (and Business)!

    admin
    13 Apr 2015 | 7:27 am
    Need I tell you blogger influence is growing? 84% of consumers now buy products or services they’ve discovered on a blog. The findings revealed by Research Now show this influence extends across household items (54%), personal purchases (45%) and gifts (30%). A quarter of 25 to 34-year-olds read a blog daily and 18-34 year-olds rank it as their most important decision-making source. But it’s not just for the youngsters; the over-55 category turn to blogs after seeking the purchasing opinions of friends/family/colleagues and editorial features. Now I think we agree your products…
 
  • add this feed to my.Alltop

    Your Logo Here

  • Great Gifts for Golfers!

    Brendan Carr
    7 Apr 2015 | 11:52 am
    Winter is retreating. Daylight is putting in extra hours. Golfers are hitting the greens. Springtime is here and that means it’s time to give the gift of promotional golf products! From golf outing giveaways to customized golf accessories, ADVANCE Custom...(read more)
  • Valentine’s Day Promos Customers Will Love!

    Brendan Carr
    29 Jan 2015 | 7:16 am
    If you visited a department store or supermarket the day after Christmas, you probably noticed two things as soon as you entered the building: 1) all of the holiday products were in discount bins and 2) Valentine’s Day gifts and cards were now front and...(read more)
  • Winter is Here - Do You Have the Right Promos?

    Brendan Carr
    8 Jan 2015 | 7:17 am
    Happy New Year! Along with resolutions and goals for the year ahead, January is also the start of brutal winter weather in many parts of the country; if January brings the first taste of winter than February serves up a four-course meal. That’s why it’s...(read more)
  • It’s the Holiday Season – Give the Gift of Giveaways!

    Brendan Carr
    2 Dec 2014 | 9:05 am
    It’s the most wonderful time of the year! The holidays are a gift to any business. It’s the season that allows companies to not only thank their existing clients and staff for a year’s worth of business, it also sets the table for new opportunities in...(read more)
  • It’s That Time of Year – Get Your 2015 Promotional Calendars!

    Brendan Carr
    17 Nov 2014 | 8:58 am
    As one year winds down and a new year gears up, companies will spend lots of time, energy and money on thanking existing customers and wooing potential customers. This method of marketing aims to ensure customer loyalty in the New Year, but to also lay...(read more)
  • add this feed to my.Alltop

    Only Dead Fish

  • The Creative Company

    Neil Perkin
    24 Apr 2015 | 12:23 am
    I thought this Scientific American piece on the messy minds of creative people (based on research by Psychologists Guillaume Furst, Paolo Ghisletta and Todd Lubart) was the best thing I’d read on how creativity works in ages.  What was fascinating about it was that it acknowledged the many different (and sometimes contradictory) components, characteristics and personality traits that comprise creativity, and how they play a different role at different stages of the process. What was also interesting for me though, was how much you could apply this thinking to companies as well as…
  • Performance Firestarters 7: The Mobile Future - Performance or Branding?

    Neil Perkin
    21 Apr 2015 | 4:02 pm
    For the seventh in our series of Firestarters events for the performance marketing community, we focused on a specific but fascinating aspect of mobile marketing - the question of whether its future will be more defined by performance or brand advertising. Ian Maude from Enders Analysis gave a great scene setter supported by some good data showing how mobile is the driving force in both digital commerce and digital ad growth. Whilst PC penetration is forecast to remain relatively stable and mobile adoption is reaching maturity, Enders predict that Mobile will soon (by 2020) account for 75% of…
  • The Full-Stack Employee

    Neil Perkin
    16 Apr 2015 | 4:26 am
    Chris Messina (who invented the Twitter Hashtag) wrote a post last week describing what he called the ‘Full Stack Employee’. This is, says Chris, the type of employee that has a powerful combination of skills, are adept at navigating the rapidly evolving and shifting technological landscape, and ‘make intuitive decisions amidst information-abundance, where sparse facts mingle loosely with data-drenched opinions’. Whilst not necessarily having deep vertical expertise in more than one domain, such employees have an intuitive understanding of the value of design and UX, engineering and…
  • On To-Do Lists

    Neil Perkin
    10 Apr 2015 | 3:47 am
    I rather liked this approach to doing a To-Do list from Peter Bregman, taken from this write up (found via Fraggl) of his 18 Minute plan to managing your day and finding focus. What I particularly like about it is the more comprehensive way in which it is inclusive of elements that sit outside of work tasks. It's easy (particularly when running your own business I find) for the time for these non-work related tasks to get squeezed, and this is a good way of allocating them at least equal prominence and so being more disciplined about making them happen. It's a point made well by Paul Graham…
  • Post Of The Month - March 2015 - The Winner

    Neil Perkin
    9 Apr 2015 | 2:56 am
    Delighted to announce that the winner of Post Of The Month is Heidi Hackemer and Armando Turco's take on why Great Planners are Schizo. There was a strong showing for Pats McDonald's Unconscious Consumption post, and also Brian Millar's Why We Should Design Things to be Difficult to Use  but it was Heidi and Armando's talk that won through in the end. So well done to them. They now join the Hall of Fame. My thanks to everyone for taking part.
  • add this feed to my.Alltop

    Internet Marketing Articles

  • 6 Things You Can Do To Increase Ecommerce Sales By Mother’s Day

    Begum Yilmaz
    24 Apr 2015 | 5:00 am
    Ecommerce Website Owners! I’m not writing to you as a marketing / web design project manager, but as an average person who’s willing to shop on your website rather than Amazon. And let me tell you, no normal person is willing to have a nervous breakdown trying to buy a gift. It’s supposed to be […]
  • 6 Tips to Keep Your Email Campaign Out of the Spam Folder

    Allison Torsani
    22 Apr 2015 | 9:00 am
    We recently had a client that decided to take on the role of email marketing themselves — and soon enough, they called on us to help. When we logged into their email marketing system, we were able to see how many emails were sent and opened in previous campaigns. The numbers were astounding — but […]
  • Revamp Your University Website and Marketing to Target International Students

    Leilany Gonzalez
    20 Apr 2015 | 2:40 pm
    The US has become an educational mecca for international students because it’s home to some of the best institutions and programs of study the world has to offer. Yet foreign students often require additional support as they research universities, programs and suitable opportunities. So if you want to recruit the best talent the international community […]
  • Google’s New Responsive / Mobile Site Algorithm May Affect your Rankings

    Duran Inci
    2 Apr 2015 | 12:16 pm
    Google recently announced that it would be making significant updates to its algorithm and how it ranks mobile search results on April 21st 2015. Mobile-Friendly Websites Will Rank Better in Mobile Search This update will start labeling websites as “mobile-friendly.” This designation will be an important factor that determines whether your site should rank higher […]
  • FuturePay Integration with Volusion, Bigcommerce and Shopify; Selling Expensive Products Online

    Duran Inci
    31 Mar 2015 | 10:06 am
    If you are an Ecommerce business with expensive products, FuturePay might be the perfect solution for you. There’s no question that a price of a product can affect the conversion rate of your ecommerce site. If a product costs $40, users are more likely to purchase it compared to a product that costs $1,200. There […]
 
  • add this feed to my.Alltop

    Mass Transmit

  • Mass Transmit Acquired by Striata, Inc.

    Adam Q. Holden-Bache
    1 Apr 2015 | 6:57 am
    Mass Transmit is happy to announce that we have entered into an agreement to be acquired by Striata Inc. effective April 1, 2015. Read the press release. Mass Transmit employees will continue to service Mass Transmit’s client base under the Striata brand. There will be no disruption in services or in the use of Email Transmit or Approved Transmit. Striata provides communication solutions to the world’s largest financial services, utility, insurance, retail and telecommunications companies, helping them achieve unrivaled results by replacing print and mail with Striata’s interactive…
  • PDF: 10 Tips To Improve Your B2B Email Marketing Effectiveness

    admin
    4 Feb 2015 | 11:57 am
    Looking to improve your B2B email marketing? Then download “10 Tips to Improve Your B2B Email Marketing Effectiveness.” The article, written by Mass Transmit CEO Adam Q. Holden-Bache, is featured in the Winter Issue of B2BTribe magazine. > Download here   PDF: 10 Tips To Improve Your B2B Email Marketing Effectiveness is a post from the Mass Transmit Broadcast Blog. Subscribe to receive blog posts via email. Connect with us on Facebook, Twitter and Google+!
  • Subject Lines that Get Results: 10 ½ Tips

    Anthony Schneider
    17 Sep 2014 | 7:03 am
      Your email subject line. It’s an invitation, a front door, a salesperson, an ambassador. It’s important, to say the least. Here are 10 ½ tips to make your subject line Don Draper not Al Bundy, caviar not tofu — in a word: better. 1. Test for bad words:
Over 35% of spam is detected from email subject lines because of spam trigger words. Free, sex, video, trial, sample, mortgage. Just say no. There are lots of ways to test against spam triggers. SpamAssassin (used by EmailSpamTest) is a good place to start. Check lists of spam words from Mequoda and MarketingTech Blog. 2. Keep…
  • 9 B2B Email Content Strategies

    Adam Q. Holden-Bache
    15 Jul 2014 | 4:00 am
    Email marketing best practices are consistent for most any type of email communication, but those of us that do business-to-business (B2B) email marketing know that we have to take a somewhat different approach to our email content.  A B2B business relationship is much different than a consumer relationship, and we have to plan our messaging with that in mind. When it comes to B2B email strategies, here’s 9 things that B2B marketers need to consider when preparing content for their campaigns. 1. Longer sales cycle. B2B sales cycles can typically be several weeks to several months, and in…
  • Email’s Role in Lead Generation and Lead Scoring

    Adam Q. Holden-Bache
    11 Feb 2014 | 4:00 am
    Attracting qualified leads is an increasingly important part of business. And attracting those leads is becoming increasingly difficult. Marketers must get their message in front of the right people at the right time. They need to produce relevant content to generate interest, they need to be there when prospects demand information, and they need to capture data when the prospect is ready to interact with their brand. This process of lead generation requires a multi-channel approach as messages, content and delivery need to be synchronized cross-channel. Within that approach, email plays an…
  • add this feed to my.Alltop

    The Email Marketing Chronicles

  • 4 Ways to Convert B2B Email Subscribers to Customers

    Scott Hardigree
    22 Apr 2015 | 2:51 am
    Do you have a B2B audience that’s loyal to your company’s email newsletter, but not necessarily converting to clients? Maybe for now your newsletter is enough because you haven’t given them compelling reasons to move beyond the content and get interested in what you’re actually selling. It was always the plan though, right? Email newsletters are typically one part of a lead generation program. It’s just that sometimes the leap isn’t made from subscriber to customer because a plan’s not in place to nurture the prospect along that path. They get the newsletter. They like the…
  • Beware the Long Scroll in Mobile Email Marketing

    Scott Hardigree
    18 Mar 2015 | 9:37 am
    You know how in old movies some menacing messenger will unroll a long scroll to read a prophecy or curse? We’ve moved way beyond paper and papyrus into phones and phablets, which—ironically—brings us back to scrolling as responsive email design becomes more popular. Beware the scrolling you ask people to do. Responsive design, which adapting your emails and websites to the user’s screen, is all the rage, as it should. Responsive email design enables an optimal user experience in most ways, but it also requires more scrolling rather  and that’s something to consider when…
  • How to Automate an Email Re-engagement Series in Under an Hour

    Scott Hardigree
    10 Mar 2015 | 9:05 am
    Here’s a super-simple plan for automating email re-engagement that anyone can set up in one hour or less. No opens/clicks in 12 months? Dump into ‘inactive’ segment Send 4 emails in four weeks Mix up the Subject line and From line formula (be bold, standout) Simplify email copy, use a responsive template Offer an incentive if possible, use urgency if you can, otherwise use your best controversial or evergreen content Exit series on first open/click If no response, carry on as usual Automate everything That’s it. You’re done. Scott Hardigree is the Founder of…
  • New Logo for Email Industries

    Scott Hardigree
    18 Feb 2015 | 9:00 am
    It’s been nearly a year since we started using a new brand. The reason we decided to use Email Industries was purely practical, I had too many email addresses. Between syncing five accounts and two calendars inefficiency was becoming a problem. There was a quasi-strategic reason too. Due to our growing number of brands it seemed like a good time to create a unified identity that represented our passion and personality as well as our products. We’ve kept the Email Industries under wraps until now largely because our first attempt at creating an identity was embarrassing. We…
  • The Un-Newsletter

    Scott Hardigree
    11 Feb 2015 | 1:00 am
    So I am feeling bored by standard email newsletters. I’m not alone but I am most certainly not anti-newsletter either. The newsletter has been and continues to be an effective tool but maybe we should reconsider how we approach it? Does your newsletter have to be newsy? I suspect when we think email newsletter, we focus on the “news” part and envision something text-heavy and long. That’s still what many newsletters look like in my inbox anyway, and I suspect that’s the format you usually see too. But what if we undid the newsletter, to take the focus off the news…
  • add this feed to my.Alltop

    Email Critic | Rants and Raves of a Mad Email Marketing Agency

  • Email Marketing: Master Basics Before Bodacious, Please!

    Scott Hardigree
    21 Apr 2015 | 6:56 am
    Okay, bodacious is a dated word but I’m old and it’s a good fit for my point: Marketers should be striving to master the basics before chasing the latest and greatest email trends that will make them bold, audacious, bodacious. Yet the industry articles that show up in my inbox and feeds indicate otherwise, telling marketers they are behind the times if they don’t have or do or measure that latest whizbang thing. I’m starting to cringe every time I see an article about extremely sophisticated email marketing technology and trends when I know for a fact that most businesses haven’t…
  • You’re not a Spammer. Stop making excuses.

    Scott Hardigree
    10 Mar 2015 | 6:55 am
    Guilt by association. Maybe that’s the problem. Maybe that’s why so many marketers question their right to show up in customers’ inboxes, feeling like they are somehow, in some way, intrusive and annoying and (gasp) spam. Well, you’re likely not based on new research. If MarketingSherpa’s new study is indicative of the rest of the world, and 91% of Americans want to receive promotional emails, then theoretically only 9% of Americans don’t want to. And that means, my dear friend, that no, you’re not a spammer. Maybe instead of being worried about annoying…
  • Why You Need to Get Some Purple Cows into Those Inboxes

    Scott Hardigree
    20 Feb 2015 | 6:19 am
    Quick: How many of the emails currently sitting in your inbox were you excited to see? How many were you anticipating and looking forward to reading? I just took a quick look at my inbox before I typed that question and my answer is zero. Not that I don’t have plenty of emails in my inbox, I do…hundreds. But not a one to pique my interest and perk up my day. Email—still—is boring. Where are my purple emails? Seth Godin’s book “Purple Cow” was published in 2003. In that book, Godin pointed out that seeing cows was nothing new, boring in fact, but you’d notice a purple cow.
  • 5 Responsive Email Design Best Practices to Start Off Your Day

    Scott Hardigree
    14 Jan 2015 | 7:13 am
    Those who are running email campaigns understand the importance of sending out a well-composed email. Every element of the email message from headline to the content to the design must be optimized in order to increase the chances of recipients to perform the desired action. One of the biggest developments in email marketing over the last years is responsive email design. This refers to how the sent message of an email campaign interacts with the screen resolution of devices in which the email is viewed. Given that people can access their email inboxes using desktop, smartphones,and tablets…
  • 5 Reasons Why No One Opens Your Marketing Emails

    Scott Hardigree
    6 Jan 2015 | 5:48 am
    In an ideal world, you’d send X emails and get X opens, not Y, right? I mean, hey, a 94% deliverability rate is great and something you obviously worked hard for, but when that only gets you a 13% open rate, well, that isn’t so great. I have never ever heard of anyone getting a 100% open rate, or even anything close to that. I don’t even open every email I get from my mom. But most businesses aren’t even in the 40% range. Why is that? Lots of reasons. But the five biggest fails that lead to emails delivered and deleted (i.e. not opened) are these: Reason 1: Failing with the…
 
  • add this feed to my.Alltop

    Fred Moore or Less

  • Storytelling at its best… and just in time for The Masters

    Fred Moore
    8 Apr 2015 | 11:21 am
    Man, Nike sure knows how to tell a story. They know their audience and they have such skill and finesse at spinning the tale in just the right way. A way that captivates the sports fan in all of us. This latest example of Rory McIlroy idolizing Tiger Woods throughout his younger years is just magic. And it comes, for all golf fans, at the most magical time of the year – Masters’ week. Watch this video on YouTube. Nike keeps all these stories under their consistent brand strategy that has been reliable, focused and unswerving for decades – “Just Do It.” Great brands…
  • To Move Your Brand Forward – Go Backwards

    Fred Moore
    31 Mar 2015 | 12:00 am
    I was reading about bourbon the other day in the Wall Street Journal. (Tough thing to do especially since I gave up drinking for Lent.) Specifically, there was an interesting article on Old Forester, Brown-Forman’s 70 year old brand, and the new attention which the company is giving to the brand – or, as some would say – this tired, old brand. After all, Bourbon is a hot category. Red hot! Category sales have risen 40% over the last five years. Younger, hip, cool people are drinking bourbon. And, as would be expected, all kinds of new, high end brands – Knob Creek, Woodford…
  • North Face – The Pinnacle of a Brand

    Fred Moore
    16 Feb 2015 | 11:00 pm
    OK Dave … here it comes…. Dave Folsom, President of one of our visionary clients – Sotherly, has been on me for a while to blog about North Face as a brand. And he is absolutely right – the North Face ways of engaging us provides many great lessons for strategic branders these days. And, North Face is an amazing brand. And, this is particularly a good time of year to see just how omnipresent the North Face brand is.   Over the next few frigid days, just look around when you are out (if you can get out) or if you’re just watching real people being interviewed on…
  • Yeti Coolers – A Brand as Powerful as a Bear

    Fred Moore
    13 Jan 2015 | 11:00 pm
    I mean really, OMG! You can’t tell me that smart branding doesn’t create just amazing results. I’ve got two words… Yeti Coolers. Let’s make that two words and an amount…. Yeti Coolers. Average price: $350. And they are selling like crazy – recently earning a spot on the prestigious list of Inc. magazine’s fastest growing companies. Haven’t heard of Yeti? Well, Yeti was started in 2006 by two brothers – Roy and Ryan Seiders – who wanted to build a better cooler. Yeah, a cooler. The plastic household necessity that has a place (usually in…
  • PEER TV – Today’s Most Respected Network

    Fred Moore
    7 Oct 2014 | 7:41 am
    Within the last several days, I have seen two really impactful ads that blew my socks off. Interesting thing about these ads was how I came upon them. Was it during the Super Bowl or Grammys? (I know it’s Fall – just bear with me for the effect, OK?) Were these TV spots on one of the “big three” – CBS? NBC? ABC? (Do they even call them the “big three” anymore?) Was it during ESPN programming? On Mad Men? Or embedded in online streaming of Modern Family or  24? No. Both of these television spots were sitting in my e-mail as an attachment a couple of days…
  • add this feed to my.Alltop

    Tatango - Retail SMS Marketing Software » SMS Marketing Blog

  • Mobile Commons Acquired by Upland Software

    Derek Johnson
    23 Apr 2015 | 11:27 am
    We’re a little late on reporting this one, but we just learned that back in December of 2014, Mobile Commons was acquired by Upland Software. This news marks the third acquisition for an SMS marketing provider in 2014, and the fifth between 2014 & 2015. As mentioned before on this blog, there’s definitely been a consolidation of SMS marketing service providers during the last few years. We’ve compiled the most recent SMS marketing acquisitions below for you to review. March 2015 – HipCricket Acquired by ESW Capital March 2015 – Tetherball Acquired by…
  • Retailer Grows SMS Database by 300,000 in 3 days – Learn How

    Derek Johnson
    21 Apr 2015 | 5:00 am
    How does a retailer grow their SMS database by 300,000 subscribers? More importantly, how does a retailer grow their SMS database by 300,000 subscribers in only 3 days? The good news, we have the answer, and it’s a simple enough strategy that any retailer can start using today to grow their SMS database. According to our good friends at Vibes, this retailer offered customers over a holiday weekend a significant discount to opt-in to their retail SMS database. Yep, it’s that simple! Will this strategy help you grow your retail SMS marketing database? Yes! Why does this strategy…
  • Email vs. Text: What Do Customers Prefer?

    Derek Johnson
    14 Apr 2015 | 5:00 am
    Email marketing vs. text message marketing, one of the most debated mobile marketing topics. Nowadays though, a brand can’t just communicate with their customers through one channel, which makes the whole email vs. text message debate irrelevant in my opinion. So how does a brand determine which marketing channels to communicate with their customers on? It’s actually pretty simple. Check out the chart below, which was created by MessageSystems, from a survey which they and Google administered to 500 consumers in the United States. As you’ll see in the chart, customers want…
  • Life Time Fitness Settles TCPA Lawsuit for up to $15 million

    Derek Johnson
    7 Apr 2015 | 5:00 am
    Life Time Fitness claims that because their members gave their company their cell phone numbers, they consented to be contacted via text messaging. I can’t tell you how many times I’ve heard this exact same thing, where a business thinks that they’re TCPA compliant, just because someone (even a customer) gave the business their mobile phone number. I don’t know how we can make it more clear to businesses, that in order to be TCPA compliant, you must get customers to first consent to receiving text messages, before sending them text messages. Consent is not given…
  • Smartphone Ownership Hits 75%

    Derek Johnson
    31 Mar 2015 | 5:00 am
    comScore is reporting that smartphone ownership in the United States has hit 75%, which means that 182 million Americans now have a smartphone. These statistics on smartphone ownership were gathered during the three months ending in December 2014, which is up 4% when compared to the three months ending in September 2014. What’s most remarkable is that we covered here on the Tatango blog, when smartphone ownership in the United States, according to Nielsen, hit a mere 40% in July of 2011. Why is this great news for businesses looking to utilize SMS marketing? We here at Tatango believe…
  • add this feed to my.Alltop

    Big Brand System

  • Why Symptoms (Not Solutions) Are Your Copywriting Secret Weapon

    Amy Harrison
    22 Apr 2015 | 3:00 am
    You’re feeling under the weather so you go to your local doctor’s office. Before you can speak, a prescription is thrust into your hand. “This is what you need” You’re directed out of the office towards the pharmacy where you can ‘buy’ your cure. Are you going to buy the prescribed treatment with confidence? Are you even going to buy at all? Of course not: the doctor hasn’t proven that she understands your situation and that she’s capable of advising you about the best possible action. But this is exactly what many businesses do in their marketing copy. They sell the…
  • Digging Deep to Unearth Marketing Gold

    Pamela Wilson
    8 Apr 2015 | 3:00 am
    This classic Big Brand System post shares an important question we can all ask to get to the heart of our marketing message. It may seem too simple to be effective, but this exercise is powerful. The magic question that gets at the heart of all marketing efforts is: And that’s important because? It’s a question that helps you to make your small business marketing more effective, because it starts with the obvious, and forces you to dig deeper. When you’re done, you’ll know exactly how to target your message, because you’ll understand what really motivates your…
  • The Unglamorous Secret of Success

    Pamela Wilson
    25 Mar 2015 | 3:00 am
    This past year has been an interesting one for my career. Let’s back up a little … Actually, I never really thought I had a career. What I had was a business. I still have a business. Over the years, I measured my success by whether my profits went up or down; whether I was getting regular referrals; and — in recent years — whether my audience was growing. And all of the above have grown steadily over the years, I’m happy to say. More recently, I’ve realized that I have a career, too. I’m now working for Copyblogger Media. A few weeks ago, I was given the…
  • High-end Fonts for Free: How to Go Upscale with Your Typography

    Pamela Wilson
    11 Mar 2015 | 3:00 am
    Why would you want to spend time looking for the perfect font? Your fonts add meaning to your words. Look at the examples below. This font isn’t terrible, but it doesn’t inspire the kind of confidence you need to hand your money over to a stranger to invest it for you. This font looks upscale, straightforward, and traditional. Just the qualities we’d like to see in our financial adviser. The font here works great. It looks happy approachable, and friendly. There’s a disconnect here between the business name and the font. It looks too formal and uptight to be a place where kids will go…
  • What “Authentic” Audience Building Means [Audio]

    Pamela Wilson
    25 Feb 2015 | 3:00 am
    You’ve heard it many times: the best way to market your business is to “develop an authentic relationship with your prospects and customers.” But what does authentic marketing look like now? And what’s the difference between doing this for a brick-and-mortar business vs. an online business? These are the questions my new Nashville friend Nancy VanReece and I pondered a few weeks ago with Clark Buckner of TechnologyAdvice. We met at Chago’s Cantina in Nashville, and over the sounds of a busy Mexican restaurant, we hashed out how to build an authentic relationship…
 
  • add this feed to my.Alltop

    Internet and Video Marketing Solutions for Business

  • To Skype Hell And Back Again

    Julie Weishaar
    20 Apr 2015 | 12:39 am
    Skype is a Great Communication and Marketing Tool Until… I love using Skype for business. It is great for communicating, building relationships, screen sharing, conferencing,  and increasing your network of friends, fans, and followers. This is exactly what I was doing one day a few weeks ago when WHAM! I was thrown off Skype. My […]
  • I’m So Dizzy My Head is Spinning Keeping Up With The Internet

    Julie Weishaar
    18 Mar 2015 | 6:34 pm
    Like a Whirlpool, It Never Ends! Welcome to the Internet where nothing stays the same! This is both good and bad. Bad because it is really hard to keep up with all the changes and good because sometimes improvements are made to make our lives easier! With the obvious stated, I would like to share […]
  • My Secret Video Marketing Weapon: Back to Basics With PowerPoint

    Julie Weishaar
    11 Mar 2015 | 4:38 pm
    Create Animated Explainer Video Using PowerPoint? Yup – that’s right. You CAN create really cool videos using just PowerPoint. When I first started creating videos years ago, I only used PowerPoint! Most people think of PowerPoint as a presentation tool for business only. However, using animations and transitions, you can turn your presentation into a […]
  • Should Your Website Focus on Humans or Robots?

    Julie Weishaar
    25 Feb 2015 | 2:36 pm
    When it comes to creating the content for your website, you are probably going to be overwhelmed with all the information that bombards you. What do you believe, what do you ignore? How do you know what is the right way to build a successful website? Well, the first thing you need to know is […]
  • Sales and Marketing Are Two Sides of The Same Coin

    Julie Weishaar
    10 Feb 2015 | 7:17 pm
    What is the difference between sales and marketing? Many confuse the two terms and think they are the same thing. I recall a Linkedin conversation that went on for months! The term “Internet Marketing” is often mixed with the terms Affiliate Marketing and Network Marketing, when in fact, Affiliate and Network Marketing are different forms […]
  • add this feed to my.Alltop

    Todaymade Blog

  • Responsive Design @ Todaymade

    megan
    8 Apr 2015 | 8:15 am
    Did you know that 80% of people using the internet own a smartphone (Global Web Index)? There’s a pretty good chance part of that 80% is viewing your site on their smartphone, rather than a desktop or laptop computer. What do you want them to do when they get to your site? Do you want them to read about your company, buy a product, purchase a subscription, sign up for newsletters? I can tell you one thing you don’t want them to do: leave. If users coming to your site have to pinch the screen and move around just to find what they came there for, they will leave. In fact, 61% of people…
  • Megan Beck Joins Todaymade as a UI/UX Designer

    Britni Schwartz
    7 Apr 2015 | 11:45 am
    Please join us in welcoming one of our newest team members, Megan Beck. Megan joins our team as an UI/UX Designer. Megan brings with her a strong background in interface and user experience design. She also doubles as a front-end developer, specializing in HTML and CSS. Her creative eye for both design and function makes her the perfect individual to help us create fully functional, responsive sites and applications that are user friendly, intuitive, and visually appealing. So far, one of the things that we’ve learned about Megan is there isn’t a challenge she won’t take on.
  • Four Easy Steps to Find a Professional Mentorship

    megan
    19 Mar 2015 | 7:15 am
    Professional mentors are invaluable to have at any stage in your career. The bulk of what mentors can provide is experience and knowledge from that experience. They’ve been in your shoes, they know how you feel, and they are willing to share their experiences with you. They can be a support system in your career, offering advice, knowledge, inspiration, networking and job opportunities. Personally, I have multiple mentors, all in different stages of their career, and in different areas of the technology industry. I’ve been able to further my career with the advice and connections my…
  • Andrea Wald Joins Todaymade As Office Manager

    Britni Schwartz
    16 Dec 2014 | 7:15 am
    Please join us in welcoming our newest team member Andrea Wald. Andrea joined our team as our office manager. Every business needs that person who can keep things in order, balance the numbers, and keep the day-to-day logistics of an office rolling. With a friendly demeanor and rich gift for hospitality, that’s Andrea. With her extensive experience in finance and hospitality, she keeps the Todaymade office running like a well-oiled machine. She is the friendly and caring face that our visitors often see first when they walk into Todaymade. Bottom line, Andrea cares about her…
  • What Should Your Companies Culture Really Be About?

    Britni Schwartz
    10 Dec 2014 | 8:15 am
    After analyzing what our company’s culture really is about, I looked up the definition of culture in Merriam-Webster dictionary and this is what it said: “Culture is a way of thinking, behaving, or working that exists in a place or organization.” Working at a technology company it comes with little surprise that we have an interesting company culture. In fact, we do live up to the expectation that we wear nerd shirts and jeans while occasionally indulging in an office game of Jenga. Don’t get me wrong, this is part of the fun at Todaymade, but it is not the essence of who…
  • add this feed to my.Alltop

    The Direct Marketing Voice

  • The Direct Marketing Voice Has Moved!

    QuantumDigital
    22 Apr 2015 | 12:24 pm
    Since 2008, we at The Direct Marketing Voice have strived to share with you the most timely direct marketing trends and products to empower you and help your businesses grow. We have decided to put this blog to rest as we now have two separate blogs to support real estate agents and brokers, as well as small business owners. Read the QuantumDigital blog where we provide real estate agents and brokers with real estate tools and trends, as well as how to put direct mail to work to get more leads and close more deals. Check out the QuantumPostcards Idea Center that gives small to medium business…
  • Quick Tip Tuesday: February 10- Building Your Real Estate Brand Identity

    QuantumDigital
    10 Feb 2015 | 5:00 am
    You’ve created a brand identity for you business, but now what? The next step is to take your real estate brand identity concept and develop it by integrating it throughout your marketing campaign. Your image and marketing should all work together to reinforce your brand to leave a lasting impression on your clients and prospects. Watch this video to find out how to build your real estate brand and grow your business. Do you have any real estate branding tips that we didn’t cover? Share them by leaving a comment below! Click here to view the embedded video.   The post Quick…
  • The 6 Rules of Postcard Marketing for Realtors

    QuantumDigital
    6 Feb 2015 | 5:00 am
    While real estate postcards might not receive as much buzz among marketers as the latest social media platform, they’re one of the most reliable ways to generate leads, sales, and clients for your real estate business. Real estate direct mail marketing is both a science and an art, requiring equal doses of data-driven marketing insight and great design. With the right combination of art, copy, and targeting, a postcard campaign can fuel your real estate business’s growth. Are you considering a postcard campaign for your real estate business? Read on to discover six rules of direct mail…
  • Quick Tip Tuesday: February 3 – Real Estate Postcards: Build Your List

    QuantumDigital
    3 Feb 2015 | 5:00 am
    A direct mail postcard campaign can attract new leads, reestablish relations with stale prospects, and even create referrals…that is, if it reaches the right people. The truth is, a direct mail campaign does no good for the realtor or consumer if it doesn’t reach the people who would benefit from the message. Having the right people on your mailing list is extremely important when investing in a direct marketing campaign. With the right list of prospects, existing clients, and influencers on your list, you are more likely to get positive responses and close more deals. Keep these…
  • How to Keep Your Real Estate Sphere of Influence Engaged

    QuantumDigital
    30 Jan 2015 | 5:00 am
    From generating new sales leads to helping you find the perfect buyer for a home or apartment, your sphere of influence can be the driving force behind your success as a realtor. Many realtors make the mistake of building their sphere of influence – networking with influential people, connecting with customers to ask for referrals, and more – only to let their sphere of influence grow cold and inactive. Your sphere of influence is the fundamental marketing force behind your real estate success, and just like any other business keeps its fundamentals warm, you need to keep your sphere of…
 
  • add this feed to my.Alltop

    Blog

  • SEO Outsourcing - What Are The Benefits

    11 Apr 2015 | 5:58 am
    SEO Outsourcing - What Are The Benefits In this podcast we discuss what SEO outsourcing is, the reasons to and benefits of doing it, as well as an example of the return on investment that can be achieved. If you are not even clear on what SEO is click here to learn what SEO or Search Engine Optimization is. If after listening to the podcast and reading this article you determine that your business needs help with search engine optimization for your webiste send us and email to discuss further to see if our services would be a good fit for your business.  
  • Is Search Engine Optimization (SEO) Worth The Money?

    10 Mar 2015 | 4:58 am
    Is Search Engine Optimization (SEO) Worth The Money? In this podcast we discuss if search engine optimization is worth the money or not. In the podacst we also look at how to properly calcuate the ROI return on investment for SEO or maketing methods of any kind. This podcast was inspired by an article on SEW titled "Is SEO Worth It In 2015?" In his podcast you won't find fancy words or things you don't understand. We break down everything into simple to understand business terms. If after listening to the podcast and reading this article you determine that your business needs…
  • The Difference Between Organic vs Paid Search

    10 Mar 2015 | 4:58 am
    The Difference Between Organic vs Paid Search In this podcast we discuss the difference between organic versus paid search. In the podacst we start by explaining what organic search and paid search are in simple easy to understand terms and how each are utilized by businesses to marketing their products and services. The podcast concludes with which of organic search or paid search delivers a better return on your marketing spend dollar. If after listening to the podcast and reading this article you determine that your business needs help understanding online marketing feel free to send…
  • What Is Search Engine Optimization (also referred to as SEO)

    26 Jan 2015 | 5:58 am
    What Is Search Engine Optimization (also referred to as SEO) In this podcast we explain in simple terms what search engine optimization is, how it is done, our philosophy towards SEO, and what kind of return on investment you can expect from search engine optimization. If after listening to the podcast and reading this article you determine that your business might be able to benefit from our SEO services feel free to send us and email to discuss further if our services would be a good fit for your business or not.  
  • SEO vs PPC - Why SEO gets the better ROI than Google Adwords or Bing Ads

    10 Oct 2014 | 5:58 am
    SEO vs PPC - Why SEO gets the better ROI than Google Adwords or Bing Ads In this podcast I discuss which of SEO vs PPC gets the better ROI. If after you listen to this information you have further questions or require additional information, just send us an email or give us a call. From this podcast I think you will get valuable information that will help you determine how to best allocate your marketing budget.    
  • add this feed to my.Alltop

    Business 2 Community

  • Ideas To Impact: Focus On Late-Stage Innovation

    Gary Getz
    26 Apr 2015 | 1:30 pm
    At Strategos, when we talk with prospective clients the conversation almost always centers on one of three topics: The desire to create a differentiated competitive strategy. The launch of an initiative to build a lasting “culture of innovation.” The perceived need for “better ideas” to enable growth. Of course, all of these are completely valid goals! Helping clients with strategy, capability, and opportunities forms the foundation of our value proposition; and using a variety of novel insights about customers, capabilities, and external change drivers to identify a rich set of…
  • Stop Playing 20 Questions With Your Prospects

    Amanda Cozzens
    26 Apr 2015 | 1:00 pm
    Raise your hand if you’ve ever abandoned a site after being asked to fill out 20 fields just because you wanted to access a piece of content. Chances are your hand is raised high above your head; I know mine is. While frustrating, it’s easy to understand why marketers create these mile-long lead forms. After all, the more information they have about prospects—for example, business size, job title and annual revenue—the easier it is to validate whether they’re qualified leads. Yet, asking visitors to fill out a vast number of fields is the quickest way to turn them away. Let’s just…
  • Predictive Escalations: How To Use Data Analytics To Predict Customer Escalations

    Tamara Irminger Underwood
    26 Apr 2015 | 12:30 pm
    Imagine this scenario: You are the manager of a contact center who is responsible for monitoring KPIs, training, upholding your organization’s policies and standards and staffing. Your budget is squeezed forcing you to think of creative ways to stretch your dollars further. You know that for every hour your agents are sitting at their desks without inbound or outbound calls you may as well be throwing money down the drain. Sure you can let some agents leave early if it’s a slow shift, but what if your center is suddenly overwhelmed with a spike in call volume? If this happens you know…
  • Dynamic LinkedIn Techniques to Promote Your Personal Brand

    Bill Webster
    26 Apr 2015 | 12:18 pm
    One of the keys to unlock doors to success is good and adequate exposure. LinkedIn is a leading networking resource for personal brands, and is now a great warm lead generator as well. But then, how would you be able to get the maximum benefits from it? A very informative article, 4 LinkedIn Strategies to Boost Your Personal Brand, by Personal Branding Blog tells us how. Check out these tips on how to promote your personal brand via LinkedIn Start with InMail InMail is an effective way to communicate with other brands or individuals in your field. Choose to write a personalized message…
  • Do You Have The Itch to Pitch?

    Martha Spelman
    26 Apr 2015 | 12:16 pm
    When you have the urge to pitch your business, what should you do? Scratch it. Marketing has changed. No longer does the Earl Scheib shouting: “I’ll paint any car, any color, only $29.95!” type of approach work. Touting “New! Improved!” is out. Gone are the days of “Don’t miss this deal…you’ll be sorry.” If you’re yelling, bragging, fudging or fear mongering to market your product or services, STOP! Now what works is respecting your audience: educating them, entertaining them, delivering relevant information, engaging them in a way that makes them want to be your…
  • add this feed to my.Alltop

    The Point

  • Above the Fold Still Critical for B2B Email Design

    Howard Sewell
    23 Apr 2015 | 2:25 pm
    “Above the fold” is a term that originated in the heyday of print advertising and direct mail. Generally speaking, it’s a principle of advertising design that suggests that advertisers, in order to engage the reader and drive that individual to act, should present key selling information in a location within the ad that is immediately visible at first glance, one that doesn’t force that reader to take additional action (i.e. look below the fold.) Does a theory that predates digital marketing still have relevance today? In a word: yes. In fact, you could argue (as I will) that “above…
  • Survey: Marketing Automation Users Score a “C” in Maturity

    Howard Sewell
    8 Apr 2015 | 7:00 am
    Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice. Respondents were then assigned a grade based on how many of their responses aligned with those best practices. The survey covered topics such as email frequency,…
  • Infographic: Top 10 Reasons to Hire a Full-Service Demand Generation Agency

    Howard Sewell
    24 Mar 2015 | 8:45 am
    Like any “build or buy” decision, whether or not a full-service agency makes sense for your company depends on a myriad of variables – notably budget, of course – but also how the scale of your objectives balances against the breadth of available in-house resources and expertise. Agencies aren’t for everyone. But in the right situation, especially given the complexity of today’s modern marketing, the right agency partner can be the key to your company making the most of your demand generation investments. Check out the infographic below for tips on deciding whether a full-service…
  • Programmatic Ad Buying: What Does It Mean for B2B Marketers?

    Howard Sewell
    17 Mar 2015 | 7:21 am
    You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Both leverage the power of Big Data, and both offer the ability to dramatically change the way that B2B marketers target, segment, and engage with prospective buyers. A few weeks ago in this space I talked to Brian Kardon of Lattice Engines about the predictive category, and now I thought it time to explore programmatic. For insight, I…
  • Are Agencies the Future of Marketing Automation?

    Howard Sewell
    3 Mar 2015 | 6:57 am
    I was intrigued to read a recent post by David Raab, a leading analyst in the marketing automation space, on his blog, “Customer Experience Matrix,” in which he writes about the role that agencies play in the sale and management of marketing automation systems (bold emphasis mine): “It seems that just about every (marketing automation vendor) now touts special features to support marketing agencies that resell the system to their clients or operate the system on the clients’ behalf. This isn’t exactly new but what once seemed like a niche strategy now looks more like a standard…
 
  • add this feed to my.Alltop

    Joey Sargent

  • Become Unstoppable

    Joellyn 'Joey' Sargent
    23 Apr 2015 | 7:55 am
    Are You Unstoppable? If you answered yes, you rock! I love people who greet every day as a new opportunity to conquer the world. It’s a pleasure to watch you in action. For the rest of us, our unstoppable moments are often tempered by thoughts of “I wish I could…” “Wouldn’t it be great if…” and “Why isn’t this working?” We all have the power to be unstoppable, but mindset holds us back. I see this all the time in my work with business owners who are dissatisfied with the pace of growth. Some envisioned an easy path to success…
  • How to Keep Friction from Ruining Your Business

    Joellyn 'Joey' Sargent
    16 Apr 2015 | 7:55 am
    Friction is a powerful physical force. It’s the action that stops cars when we brake and it lets water carve stone. A little friction, over time, can create a monumental result. like the Grand Canyon. Friction can also erode value in our businesses, undermining goals and slowing progress. Does your company suffer from turf wars, petty squabbles and ongoing discord? That friction can have a far greater impact than competitive challenges and market conditions. Why? Because it eats up your company from within. Like a a slow-growing cancer, friction, unchecked, can do irreparable damage.
  • 3 Things to Do When You Need Revenue Fast

    Joellyn 'Joey' Sargent
    9 Apr 2015 | 7:51 am
    You’re in a pinch, and it hurts. We’ve all been there: something unexpected happens, and revenue you counted on mysteriously vanishes. When the income you anticipated fails to appear on schedule, acting quickly is imperative. So what can you do when you need revenue fast? You certainly can’t wait months for a new product to launch, or invest heavily in advertising, those options take too long and cost too much. Instead, turn to what you know to get back on track: 1) Call past customers. Pull a list of prior buyers and give them a shout. Not to beg for business, but just to…
  • What Hermit Crabs Know About Growth (That You Should, Too)

    Joellyn 'Joey' Sargent
    26 Mar 2015 | 7:48 am
    I just returned from a few days visiting the Florida town where I grew up. I always love spending time in the sunshine and surf, and this trip was just about perfect. Sitting on the beach watching wildlife reminded me of the hermit crabs we kept when I was a kid. We got them on a sailing trip to the Bahamas and they lived in “mouse houses” – plastic bins shaped like tall shoeboxes – recycled from a research lab. These open-topped boxes made it easy to observe the hermit crabs in their daily life, crawling around on rocks and generally hanging out. Over time, they…
  • Hold that Coupon! Some Incentives Hurt Business

    Joellyn 'Joey' Sargent
    19 Mar 2015 | 7:48 am
    Do Your Customer Incentives Work? The other day I was shopping in a major department store and I couldn’t help overhearing a conversation between a sales clerk and her customer. The customer was complaining because she wanted to use her coupons, but none of them would work. After expressing her extreme frustration, she asked pointedly, “Is there any single thing in this store I can buy with the coupon?” I felt her pain. As a holder of this company’s charge card, I also get coupons on a regular basis. Typically they advertise “20% off your entire purchase” or…
  • add this feed to my.Alltop

    The Brolik Blog

  • The Top 6 Client Complaints About Designers (and How to Deal with Them)

    Hannah Volz
    2 Apr 2015 | 8:00 am
    If you’re a designer, you’re no stranger to the stereotypical client commentary; “Can you make the logo bigger?” “We want it to POP!” and the like. We’re all familiar with the ridiculous and sometimes painful things clients say. But how often do we stop to think about the flip side of the coin? Clients have their own set of stereotypes about us, and they look out for signs of these issues early on. It’s time to face the reality of the situation. Nobody is perfect, and designers are definitely no exception to that rule. Though we may be blind to it, there are a series of things…
  • Finding A Website Design Company That Fits

    Jason Brewer
    25 Feb 2015 | 7:26 am
    When you start your search for a website design company, you’ll find some who promote custom design and development, some who like their own proprietary framework and CMS and others who specialize in an open-source CMS like WordPress, Joomla or Drupal. You’ll probably start to wonder if one camp is right and the other is wrong. The answer is, it depends who you are, what your goals are and what your website budget is. Too big, too small, or just right? It’s important that you enter into a relationship with a web design company that is on your level. That doesn’t mean they have to be…
  • How Much Does a Custom Website Cost?

    Jason Brewer
    25 Feb 2015 | 7:26 am
    If you’ve ever searched for a website design company, then you know this story… Company A estimates $10,000 and a two month timeline, Company B estimates $25,000 and a four month timeline, and Company C estimates $70,000 with a six month timeline. What’s up with the disparity? Who do you trust… and what is so magical about Company C that they charge so much more? Company A, B and C all have different processes, use different platforms and tools, provide different levels of guidance and support and produce a product of varying quality and performance. Look at it economically. Company A…
  • Custom Website Design vs. Template

    Jason Brewer
    25 Feb 2015 | 7:26 am
    I was chatting with the founder of a small retail ecommerce brand recently, and he asked me a poignant question: “Even if it ends up being an amazing product, how can I consider spending 50% of last year’s online revenue on a custom website design?” I was reminded that custom web design is not for everyone. Even though the founder was interested in working with us, our custom approach did not match up with his size or budget. In eleven years of running a digital agency I’ve been involved in hundreds of custom website redesign projects ranging from small startups to large global…
  • Call Tracking and How it Can Save Your Business

    Bryce Liggins
    3 Feb 2015 | 12:00 pm
    Starting work with a new client is always very exciting. Relationships are developed, ad click through rate is increased, social followings begin to grow and the client sees the impact in website traffic. After a few months of optimization, you start to see real success! You’re driving more leads, and the leads seem to be of good quality. But wait… your client isn’t seeing the same results. Where’s the disconnect? We’ve run into this scenario. It can be frustrating. You sit in disbelief, you feel helpless. What more can you do? You’re driving leads, doing everything in your…
  • add this feed to my.Alltop

    Making Every Word Count

  • What Happens if a Supplier Enters your Market?

    Gordon Benzie
    31 Mar 2015 | 5:38 pm
    Google just announced plans to offer wireless service. What might this mean for AT&T, Verizon, Sprint and T-Mobile? How would you respond if one of your suppliers announced they are going “upstream” and will now offer the exact same product or service you offer? I was amused when I read about this announcement, including the quotes provided by Google, and the reporter’s assessment, so I thought this might be a good topic to explore in greater depth. To start, the words “Google is now entering your marketplace” are likely to bring considerable levels of concern to most business…
  • Marketing is More than Advertising

    Gordon Benzie
    23 Feb 2015 | 10:23 am
    I find it interesting when I speak with new acquaintances and they ask me what I do. I’ll typically respond with “I’m a marketer” or “I’m part of a marketing team.” Nine times out of ten, the response I’ll get back is “Oh, you do advertising.” I used to be surprised with this response, given that advertising is really just a small part of the marketing discipline. Now, I have come to expect it. Of course, advertising is a part of the marketing mix. It comes in many forms, as shown in this recent media share chart. Average allocation of advertising budget for marketers in…
  • Is there a Link between Customer Satisfaction and Loyalty?

    Gordon Benzie
    23 Jan 2015 | 7:54 am
    Few would argue the importance of customer satisfaction. Every business owner strives for happy customers. In practice, however, what does it mean to achieve customer satisfaction? What makes a happy customer? Are they more profitable? More loyal? Fortunately, considerable research has been performed on this subject, which will be quite helpful to address these questions. The first challenge is to understand what is actually going on versus what business owners think is going on. According to Lee Resources, 80% of companies say they deliver “superior” customer service, but only 8%…
  • Build vs. Buy: What is the Best Path to Grow Your Business?

    Gordon Benzie
    18 Nov 2014 | 9:03 am
    As a business owner (or an aspiring one), an important consideration is the quest for future growth. From a strategic perspective, there are really only two choices: grow organically or by acquisition. By “organic,” I simply mean to grow by closing more deals, through efforts such as expanding your sales force or introducing a new product line. When writing a business plan, it is important to consider each of these growth strategies – whether you are starting a new business, or expanding an existing one. This decision is actually quite important, with big repercussions as to what your…
  • When the Price of Free is Too Much – The U2 Album Giveaway

    Gordon Benzie
    22 Oct 2014 | 9:18 am
    The band U2 and Apple partnered this month to do a remarkable promotion and awareness activity. Every iTunes user received a copy of U2’s latest album, Songs of Innocence. When I heard about this offer, I couldn’t believe it. I saw a television advertisement showing the band playing a song from the album. Then, at the end of the ad, it was explained that the album would be available for free to iTunes subscribers. I am a big U2 fan, so was thrilled at this act of generosity. And, as a marketer, I couldn’t help but think about what the terms of the agreement might have been. Clearly,…
 
  • add this feed to my.Alltop

    Dorie Clark

  • How To Succeed This Year – Even When You’ve Failed Before

    dorieclark
    8 Apr 2015 | 9:00 am
    Photo credit: plancas67 via Creative Commons Tony Robbins worried his son would be a slacker. “My dad’s greatest fear about who I was as young man, was having a lack of hunger – the hunger and drive for something more than just living,” Jairek Robbins told me in a recent interview. He knew what he should be doing to lead a meaningful and successful life, of course; he’d been carted to his father’s famous seminars since he was a child. “I grew up learning this stuff from my family,” he recalls. “But knowing the information wasn’t good enough. I ‘knew it all.’ I…
  • Finding Your Breakthrough Idea: Dorie Clark’s new TEDxBeaconStreet Talk

    dorieclark
    31 Mar 2015 | 12:41 pm
    Finding Your Breakthrough Idea: Dorie Clark’s new TEDxBeaconStreet Talk.
  • Why You Should Be Less Responsible at Work

    dorieclark
    31 Mar 2015 | 10:40 am
    Photo credit: William Brawley via Creative Commons An overstressed friend told me recently that her boss had counseled her to “be less responsible” at work. On the surface, it’s a ridiculous thing for a supervisor to say. Who would want an employee that overlooks details, or who casually wraps up an assignment because “it’s good enough”? But here’s why her boss is onto something – and maybe you should consider being less responsible at work, too. [Read more at Time Magazine]
  • How To Create A Virtual Internship That Will Change Your Life

    dorieclark
    25 Mar 2015 | 10:59 am
    Photo credit: Gezelle Rivera via Creative Commons Working for free – in the form of unpaid virtual internships with authors Seth Godin, Ramit Sethi, and Tucker Max – kickstarted Charlie Hoehn’s career. His experiences ultimately led to a full-time job working for prominent author Tim Ferriss, and to Hoehn launching his own books, including Recession Proof Graduate. [Read more at Forbes]
  • What Entrepreneurs Can Learn From Artists

    dorieclark
    20 Mar 2015 | 10:42 am
    Photo credit: Alan Levine via Creative Commons When musician Darden Smith put out his first record in 1986, it was a different world. For one thing, records were so expensive to produce, the sheer fact of having one was significant. And his eight years with Columbia, a major label, was a clear sign of having ‘made it.’ “It was a big deal back then,” he recalled during a recent guest appearance for my Duke Fuqua School of Business Marketing Strategy class. “You got a major record deal, boom, we’re in. You’re in the club. It’s like all of a sudden you’ve been signed to…
  • add this feed to my.Alltop

    Kristin Zhivago

  • Corporate versus cloud companies: No contest

    Kristin Zhivago
    21 Apr 2015 | 3:32 pm
    There are two kinds of companies now: those that proceed according to corporate rules, and those that embrace the new fast-moving rules of the cloud. Corporate companies rely on hierarchies and structure and rigid processes. They meet weekly or monthly to look at financials and discuss the state of certain projects. They make decisions slowly. They inch along at corporate speed. Cloud companies manage by the hour and the day. Their managers are fully aware of the constant stream of distractions that keep people from meeting deadlines (texting, news sites, personal emails, less-urgent…
  • Getting onto the short list

    Kristin Zhivago
    27 Jan 2015 | 9:42 am
    When the Web first emerged as a commerce platform, everyone thought, “Wow – a way to reach customers directly!” Which was true, sort of. It’s still a clumsy and intrusive business. Even (and perhaps especially) the more recent “retargeted” advertising method, viewed from the buyer’s perspective, just gets in the way. An example: I bought some vitamins recently online at Vitamin Shoppe, something I do every so often. Vitamin Shoppe used retargeting techniques to advertise to me, on the next 10 sites or so that I visited. Did it cause me to return to Vitamin Shoppe? No, it…
  • How to reinvent yourself

    Kristin Zhivago
    4 Jan 2015 | 9:45 am
    You will outlive your present career. That’s just the way it is now. We work for at least 40 years. The web, as we know it, didn’t even exist 21 years ago. The shift to the cloud and the explosion of mobile devices is changing the world yet again. Every new shift changes how people perceive what you offer, what they expect, and what they want to buy. The changes could be drastic or subtle (or both); what matters is that you recognize the changes, and figure out how to accommodate them. Easier said than done. Our egos, and our need for comfort, stand in the way.  When you’re good at…
  • Roadmap to Revenue makes Forbes 100 Coaching Book Recommendations List

    Kristin Zhivago
    11 Dec 2014 | 8:15 am
    Caroline Ceniza-Levine has published 100 Coaching Book Recommendations in Forbes, where she says “books make excellent holiday gifts.” Yep. Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy made the Sales and Marketing section, where I’m in some very good company, along with Get Clients Now, Made to Stick, Purple Cow, and Selling the Invisible.  Warms an author’s heart. Merry Christmas!  
  • How to avoid the most common business failure

    Kristin Zhivago
    14 Nov 2014 | 5:50 am
    My husband came into my office recently for one of our always-enjoyable discussions, settled into his business philosopher’s chair, and asked me, “What’s the most common cause of business failure?” Because of some earlier discussions, I had a feeling I knew where he was going. We agreed it was the reluctance of the business owner to leave his comfort zone and make necessary changes. When a business is first started, there are a lot of areas that need to be built up. At this stage, the owner is open to new ideas and approaches. But as the business matures – even if it is only a…
  • add this feed to my.Alltop

    MLM Success Blog

  • Opening Your Home Meeting

    Randy Gage
    16 Apr 2015 | 9:04 am
    Let’s suppose you’re one of the people who use home presentations to grow your business. Great idea, because they work wonderful.  Contrary to rumors started by trainers who don’t actually work the business, home meetings seem to be working even better in this new digital age. Maybe people are so used to only socializing on sites like Facebook, they seem to jump at the chance to visit someone they know in their home.  Let’s look at a simple way to make them even more effective.  The most important step for success in home meetings is the 30-60 seconds it takes you to start the…
  • Junkie See, Junkie Do

    Randy Gage
    19 Mar 2015 | 11:13 am
    (Para Español, continúa leyendo abajo) Alas, the ongoing chronicles of the “MLM Junkies” continues repeating the pattern, year after year, company after company. On Monday I got a message from Art Jonak that there was a live-stream of ABC company, announcing their sale to XYZ company. Company ABC had targeted my own company a few years back, buying off a top leader and attempting to get many others. In fact they laid a trail of destruction across the entire network marketing landscape, making sweetheart deals with every leader they could buy. I’ve been witnessing this sad saga…
  • Impress Me with Your Duplication

    Randy Gage
    6 Mar 2015 | 11:00 am
    We like to say that success in MLM is about your list.  That’s true, but probably not in the way you think.  Because the objective here is not to have a big LIST, but to have a big TEAM. So don’t try and impress me with your 857-name prospect list. Impress me with your duplication. We want to get people on the list and off the list, as quickly as possible.  So you keep advancing: step one, step two, step three – giving them more information each time until they finally say ‘stop,’ or join.  And with today’s short attention spans, you want each step to be within 24-48…
  • Sell Your Certainty

    Randy Gage
    5 Feb 2015 | 7:52 pm
    It’s 4:30 am in Prague. I should be sound asleep, resting to present to 1,500 people tomorrow. Instead I’m on California time, so after laying awake for two hours, I got up to write you. On a very important subject: How you breakthrough and reach new ranks. I was sitting next to one of my leaders at dinner earlier tonight, discussing someone on the team, who has potential, but hasn’t broke out yet. My leader said something very telling when discussing this person. She said, “He talks a lot. But he never asks questions.” And she’s right. The person in question has tremendous upside…
  • Be Your Biggest Fan

    Randy Gage
    6 Nov 2014 | 10:58 am
    Let’s be real: The Network Marketing business isn’t easy. It’s actually pretty simple, but it’s not easy. We don’t have a boss that gives us a raise and often don’t even have a sponsor who will give us praise. We have to summon the courage to pick up the phone and call prospects. We have to get into the car and drive to homes of people we don’t know. We have to take long plane rides to work with long distance lines. And maybe worst of all, we have to face our fears… Fear of rejection, fear of failure, even fear of success. But we do it. Every week. We look for support where we…
 
  • add this feed to my.Alltop

    IndieBizChicks.com

  • 5 Ways To Freshen Up Your Biz

    Crissy Herron
    14 Apr 2015 | 12:49 pm
    Spring is here and it’s time to FRESHEN UP! You may be doing some spring cleaning around your house, and have started sprucing up your yard. Maybe you have put away all the winter gear – including those heavy coats and boots and started wearing lighter jackets and shoes. While you’re starting to freshen up […]
  • Fresh Biz Tips: Relationships

    Crissy Herron
    7 Apr 2015 | 8:08 pm
    The Fresh Biz Challenge is coming up! I asked the sponsors to give me some of their best biz tips, so I could share them with you. “Get to know your customers to deliver the products and services that they need in the ways they need them.” – Sheila Edens-Brown, Virtual Admin Professionals “Use a […]
  • Fresh Biz Tips: Content

    Crissy Herron
    7 Apr 2015 | 7:48 pm
    The Fresh Biz Challenge is coming up! I asked the sponsors to give me some of their best biz tips, so I could share them with you. “We NEED images in our content. Images draw the eye and help to support the message of our words. The best images invite more Likes, Shares & Pins […]
  • Fresh Biz Tips: Things You May Not Have Thought Of

    Crissy Herron
    7 Apr 2015 | 7:27 pm
    The Fresh Biz Challenge is coming up! I asked the sponsors to give me some of their best biz tips, so I could share them with you. Here are some tips on some little things that you may not have thought of. “Use Google Chrome’s Incognito Window to sign in to your client’s Gmail account. […]
  • Steps To Become A Better Decision Maker

    Crissy Herron
    5 Mar 2015 | 10:38 am
    Being a good decision maker can help you in business and life. It’s been said that highly confident people make decisions clearly and stick to them rather than changing their minds or being indecisive. And even if decision making doesn’t come naturally to you, it is a skill which can be built on. Here are […]
  • add this feed to my.Alltop

    Statosphere

  • Datastream #15

    7 Apr 2015 | 4:53 am
    01. More than 1% of the global population bought an iPhone in the last quarter of 2014 (which is Apple's fiscal 1Q of 2015; here's a breakdown of iPhone sales by quarter 2007-2015).[Source]02. The average person makes more than 200 decisions about food every day, many of them unconsciously, including the choices made from reading menus.[Source]03. The typical cartel arrangement raises prices by 20%.[Source]04. Though smartphones sales shot up worldwide in 2014, Japan and western Europe were the exceptions recording declines of  2.8% and 9.1% respectively.[Source]05. Just…
  • Datastream #14

    9 Mar 2015 | 4:34 am
    01. 1/3rd of all personal luxury goods sold worldwide are bought by Chinese consumers.[Source]02. America has 30% of the world’s high-net-worth individuals (people with more than $1m in liquid assets) and nearly a quarter of global GDP, but consumes less than 1/5th of the world’s personal luxury goods.[Source]03. More than 80% of the shoes, bags and other products bearing the Prada label are now sold in its own shops, compared with about 50% a decade ago. For Burberry, the share has grown from less than 40% to more than 70% over the same period.[Source]04. Rolls Royce makes just 4000 cars…
  • add this feed to my.Alltop

    Bannersnack's Blog

  • Top 3 Vanity Metrics in Digital Marketing (and the remedy for it)

    Laura
    24 Apr 2015 | 8:06 am
    In many ways, digital marketing (any form of it, from PPC to SEO) is just like starting and managing a start up. You might love the ads you created, the new landing page you designed or the email copy you’ve crafted just as much as an entrepreneur believes that his product or his idea will be the next big thing. You start off thinking everyone’s just going to love your ads or your product. And you’ll have the numbers right there to prove it. Or do you? What are vanity metrics The Vanity metrics concept came about in 2011 when
  • The Only King That Matters is the Product

    Robert Katai
    21 Apr 2015 | 2:43 am
    Let me start with a question (I love starting my blog posts with questions) and I hope you will have enough time to answer it: What is more important for you: Marketing or Product? Social Media or Product? Advertising or Product? I know your answer is biased, according to what your job is right now. Because if you are a marketer, than it’s the marketing; if you are a social media manager, than it’s social media and if you are a product manager, it’s the product. But let me rephrase that: What’s the basis of your company/business? Product or Marketing?
  • How To Install the Tracking Code with Bannersnack

    Robert Katai
    20 Apr 2015 | 5:15 am
    In our article about Display Performance 101: Conversions and Conversion Rates my colleague Laura wrote about why with the proper metrics and using conversion tracking, you can easily learn how your ads are performing and where you need to invest more. And she mentioned something about tracking code. So, what is a tracking code? A tracking code allows you to see what users do after they’ve clicked your ad. It is a snippet of code that you need to install on your website to track conversions, for example actions that are important for your business, a sale or a lead. This code is
  • 7 Simple Tips to Write a Great Copy for Your Display Ads

    Robert Katai
    16 Apr 2015 | 6:16 am
    The process of creating great display ads starts by crafting a powerful message. Copywriting is an essential part of what banner advertising means, and in some cases it’s the most important one. A good design empowers the message and draws attention, but the words you put in there define the message. This is why we came with 7 simple tips to write a great copy for your display ads. 1. Answer the questions “What is my goal?” You may offer a discount, introduce a new product to the market, let people know about your product’s improved features and so on. Whatever your ad is
  • Bannersnack Ad Talk with the first Chief Evangelist, Guy Kawasaki

    Robert Katai
    14 Apr 2015 | 5:40 am
    A lot of people ask me what is my job here at Bannersnack. I tell them that I don’t have a job, it is just a way of life. Because being an Evangelist for a cause (you can call it a product, a company or a brand) is more than just a marketing checklist or a sale target. From the moment I joined Bannersnack, I wanted to learn more about what it takes to be a great evangelist. This is why I read Guy Kawasaki’s book ‘Enchantment’. This is also why, inspired by his article,  I made an infographic about “The
 
  • add this feed to my.Alltop

    Marketing Craftsmanship

  • Marketing Failure at Professional Services Firms: Who’s to Blame?

    Gordon G. Andrew
    16 Apr 2015 | 2:33 pm
    The Hinge Research Institute – a division of one of the nation’s smartest B2B marketing consultancies – recently published the results of its survey of 530 professional services firms representing accounting and finance; technology; marketing and communications; architecture; engineering and construction; legal; and management consulting disciplines. In its report,2015 Professional Services Marketing Priorities, Hinge examined current business challenges and approaches to implementing marketing initiatives at small and medium-sized firms, with annual revenues ranging from less than $5…
  • B2B Conferences: Essential Marketing Tactic…or Waste of Time and Money?

    Gordon G. Andrew
    2 Apr 2015 | 12:39 pm
    Regardless of industry, B2B conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. It’s often the result of poor planning, lack of creativity, laziness or unrealistic expectations by the companies that participate in them. Here are three issues you should address, in advance of investing in a conference of any kind: Do I understand the inherent marketing value of conferences? Before it became a “pay to play” world, there was some brand stature and…
  • A Few Marketing Best Practices for Alternative Investments

    Gordon G. Andrew
    11 Mar 2015 | 9:30 am
    Although the lion’s share of alternative funds have yet to dip their toes into Lake Transparency, some small funds are cutting a path for the rest of the industry, in terms of smart marketing…if that’s defined by how clearly they explain their value proposition, and by how well they create investor interest. Although it doesn’t provide a complete picture, very often you can gauge a fund’s marketing savvy by its website, which in our online world serves as the mother ship for a company’s brand. So based solely on their websites, here are two small funds that can serve as…
  • Why Your B2B Marketing Isn’t Working

    Gordon G. Andrew
    1 Mar 2015 | 11:49 am
    Inconsistency Kills Most B2B Marketing Strategies There are two major reasons why marketing is ineffective at B2B firms, regardless of size or industry: Marketing is viewed as triage. The company applies a collection of tactics (often labeled as a “marketing campaign”) only in response to a problem; typically involving the loss of a key client, or decline in revenue. When business is good, little or no time is invested in marketing. When business (inevitably) takes a dip, marketing becomes a priority. This classic behavior is depicted in the “Sales / Service Volatility Curve” chart…
  • The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls

    Gordon G. Andrew
    13 Feb 2015 | 7:15 am
    To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication. Ideally, those plans will also avoid many of the non-productive tactics that marketers are known to promote. Here’s a marketing roadmap designed to achieve that objective: Build your brand strategy first. This internal discipline yields a unified view and clear expression of what your firm seeks to achieve for investors, how it addresses that goal, what…
  • add this feed to my.Alltop

    RSA Blog

  • Mobile Responsive websites are about to get the nod from Google

    RSA
    6 Apr 2015 | 9:34 am
    In a digital world where everything changes faster than most humans can imagine, it is important as a business owner or manager to at least keep up with the ‘big stuff.’ We are talking about the stuff online that can have a large impact on your business, including being found on the web. April 21 ... Read More Mobile Responsive websites are about to get the nod from Google is a post from: RSA Blog
  • Tourism Conference 2015 Marketing Ideas. Service. Results.

    Whitney Ruffin
    19 Jan 2015 | 7:43 am
    For almost 10 years, Robert Sharp & Associates (RSA) has attended the Governor’s Conference on Tourism to support influential clients in the hospitality and tourism industry, including Sturgis Motorcycle Rally and Reptile Gardens – one of the only tourism-based businesses to see an increase in revenue and attendance in 2014. In 2015, RSA is helping ... Read More Tourism Conference 2015 Marketing Ideas. Service. Results. is a post from: RSA Blog
  • Online Community Culture & the Sturgis® Motorcycle Rally™

    Whitney Ruffin
    9 Oct 2014 | 3:30 pm
    Anyone can see the Sturgis® Motorcycle Rally™ draws a huge crowd with an exorbitant number of people! The streets flood with visitors and the hills rumble with motorcycle reverberations. But participation is so much more than a headcount spanning a week’s time. In a growing digital age with online hubs, like Sturgis® Motorcycle Rally™ website, ... Read More Online Community Culture & the Sturgis® Motorcycle Rally™ is a post from: RSA Blog
  • Web Tools of The Trade #2, pseudo-elements

    samuel
    27 Jun 2014 | 1:21 pm
    When it comes to building web pages the fundamental building block is a rectangle. A page may contain elements that look rounded or circular or zig-zagged or any manner of things, but anything that is not rectangular in appearance falls into two categories. Either it is a bitmap image, created using an image manipulation program ... Read More Web Tools of The Trade #2, pseudo-elements is a post from: RSA Blog
  • Web Tools of The Trade #1: CSS Gradients

    samuel
    16 May 2014 | 12:59 pm
    Need a fresh take on your site or a new website all together? Web Tools of The Trade #1: CSS Gradients is a post from: RSA Blog
  • add this feed to my.Alltop

    paulgillin.com

  • LinkedIn Headline Tip: Stick to the Facts, Avoid Superlatives

    Paul
    6 Apr 2015 | 3:59 am
    A student in one recent Profitecture class sent me an interesting question, so I thought I post the answer here. “How do you find the balance between marketing yourself and sounding full of yourself?” she asked. “I think there is a thin line.” She attached a screen grab of a LinkedIn member who described himself as a “Remarkably Brilliant IT Professional.”  My reply: I agree with you that “remarkably brilliant” is a pompous and inappropriate term to use except in a humorous context. If the profile is clearly written to be funny, then I suppose…
  • Recent Posts: Expanding Social Authority and Enlivening Boring Predictions

    Paul
    2 Jan 2015 | 7:36 am
    This blog hasn’t been very active lately, but that’s because most of my contributions have appeared elsewhere. Here’s a roundup of what I’ve been musing about. 10 Tips for Expanding Your Social Authority in 2015 – Midsize Insider, Jan. 1, 2015 I go into detail on strategies to get more out of your existing social presences and where to experiment with new ones. It comes down to basic blocking and tackling, and making sharing part of your daily routine. Organic Facebook Marketing Is Dead; Think Customer Service Instead – Midsize Insider, Dec. 22, 2014 Numerous studies…
  • Infographic Gives Good Overview of Good Helpouts

    Paul
    14 Oct 2014 | 8:42 am
    One of the many little-known Google services is Helpouts, which are video meetings with experts who can help you do everything from seed your lawn to play the piano. You can hold impromptu Helpout conferences using Google Hangouts immediately or schedule them for later, depending on the expert and availability. Some carry a charge and others are free. Several brands offer free Helpouts to support their products. A useful infographic arrived today from DPFOC, a digital marketing agency based in Ireland and the UK. It traces the history of Helpouts and offers some useful advice on what you can…
  • Why Facebook Isn’t Worried About Ello

    Paul
    9 Oct 2014 | 10:33 am
    I haven’t yet tried Ello, the newest social network to aspire to the role of “Facebook killer” (though my request for access is pending), but I know already that it is doomed to fail in that role. I’ve seen this scenario play out again and again, and result is a foregone conclusion. Ello has attracted attention because of its pugnacious attitude expressed in a “manifesto” that begins, “Your social network is owned by advertisers” and ends “You are not a product.” Some people are rooting for Ello to unseat Facebook by tapping into…
  • Engineering360 Joins Expanding World of Vertical B2B Communities

    Paul
    3 Oct 2014 | 4:28 am
    The world of online B2B news services continues to expand with the introduction of Engineering360, which owner IHS calls “the world’s largest online destination for engineers.” Edited by David Wagman, a journalist and analyst who’s covered engineering for more than 25 years, the site features news, analysis, product research and tools, events, product catalogs, an interactive community and other resources typical of professional networks. Formerly known as IHS GlobalSpec, it was relaunched last week with an expanded news and community focused. The site is posting original…
 
  • add this feed to my.Alltop

    Event Strategy Solutions

  • What To Do When Technology Fails

    Daphne Bousquet, CMP
    23 Apr 2015 | 3:03 am
    Technology. Can’t live with it, can’t live without it. Seriously though, we depend on technology for everything. And although it makes our lives a lot easier, when it doesn’t cooperate, it will drive us crazy. And our events are filled with technology. From the GPS System that gets our speakers to the event, to the [...]
  • Webinars Or Workshops? #Infographic

    Daphne Bousquet, CMP
    16 Apr 2015 | 3:00 am
    Are you wondering if you should host webinars or introductory workshops? Both have essentially the same function; they generate leads to convert into clients. But there is a difference. Here is an info graphic that shows how they stack up. Share this Image On Your Site <p><strong>Please include attribution to http://eventstrategysolutions.com with this graphic.</strong></p><br /><br [...]
  • What Makes Your Workshop Content Awesome?

    Daphne Bousquet, CMP
    9 Apr 2015 | 3:13 am
    What is it that makes a workshop great? What do you have to do to turn it from a blah educational event to a workshop that turns attendees into success stories, raving fans and lifelong clients? What makes it the kind of event that improves your audience’s life and business? Here are 12 things that [...]
  • Get Clients Without Selling

    Daphne Bousquet, CMP
    19 Mar 2015 | 3:14 am
    I bet you love what you do, right? Most entrepreneurial experts have a passion for their topic and they have a need to help people and serve them. Maybe you would even do this thing you do if it didn’t pay you. However, we can only stay in business if we make money. After all, [...]
  • 5 Workshop Marketing Ideas You Can Use Now To Fill Your 2015 Events

    Daphne Bousquet, CMP
    12 Mar 2015 | 12:29 pm
    Are you looking for some marketing ideas to fill your 2015 events? It is never too early to think about how you are going to get butts in the seats and frankly, now is the perfect time to get your plan together for a fall seminar, or even an event next spring. Here are some [...]
  • add this feed to my.Alltop

    IEG's Sponsorship Blog

  • How Sponsors and Rightsholders Are Increasing Audience Engagement

    10 Apr 2015 | 5:03 am
    At IEG 2015, Jed Pearsall of Performance Research (@SponsorEye) and I conducted a workshop on how technologies are transforming the ways sponsors and rightsholders build deeper bonds with audiences via more meaningful, more personalized and/or more frequent engagement opportunities.
  • #IEG2015: A Thousand Makers Making

    25 Mar 2015 | 9:27 am
    Thank you and kudos to all of the sponsorship makers who joined us last week for IEG 2015. You brought us great content and creative energy, and you engaged and encouraged each other.
  • Making the Most of IEG 2015

    9 Mar 2015 | 4:13 am
    It’s time to choose your own adventure at Sponsorship Makers. As you shape your IEG Conference plan of attack, we have a few tips on finding the moments that will “unleash the power of invention”…along with a little help finding the coffee and cocktails.  
  • In Our Always-On World, Invention Is Disproportionately Rewarded

    4 Feb 2015 | 2:52 am
    I am energized by all of the new ideas for partnerships that are bubbling up from unexpected areas. We will be featuring many of these horizon-expanding stories and the people that are bringing invention to our field at Sponsorship Makers, IEG’s annual sponsorship conference next month.
  • Why You Should Enjoy This Year’s Super Bowl More Than Any Other

    29 Jan 2015 | 1:49 am
    Much of the buzz surrounding Sunday@s Super Bowl will be about the matchup between the defending champion Seahawks and the dynastic Patriots, the quality of the advertising spots, Marshawn Lynch@s postgame comments (or lack thereof), Katy Perry@s halftime performance, and (new this year) the PSI of the game balls.
  • add this feed to my.Alltop

    Brands & Films

  • Product placement slideshow: House of Cards 3

    Erik
    30 Mar 2015 | 1:52 pm
    The first and second season of Netflix’s show House of Cards were marked by the heavy use of brands, especially Apple products and BlackBerry. At times the show looked like those two companies sponsored it, with Apple having the majority of screen time. Apple from House of Cards season 3 (2015, Netflix, screen capture) The third season wasn’t much different that the previous ones, although Apple had in my opinion slightly lower share of in-your-face product placement. BlackBerry was almost non-existent and was replaced with Samsung and Windows phones. Samsung had an interesting placement…
  • Five conclusions from the Modern Family Apple episode

    Erik
    10 Mar 2015 | 2:20 pm
    The 16th episode from the 6th season of Modern Family is called Connection Lost, but I call it as I think it should be called: The Apple Episode. As you probably heard: the whole episode is shown on the Claire’s MacBook screen, it includes a number of different Apple gadgets and features, and was shot with iPhones and iPads. Apple from Modern Family (2015, ABC, screen capture) It wasn’t unexpected that there was news that Apple didn’t pay for product placement. Even more, the idea supposedly came from Modern Family co-creator Steve Levitan. He was inspired in part by a FaceTime chat…
  • Product placement in pictures: Fifty Shades of Grey

    Erik
    13 Feb 2015 | 2:03 pm
    You probably heard everything that needs to be heard about Fifty Shades of Grey, the bestselling book and the movie adaptation. I’m also sure you’re all familiar with the names of Christian Grey and Anastasia Steele. The Fifty Shades trilogy has sold over 70 million copies worldwide and I expect the movie to be successful as well. With its background, estimated $40 million production budget and a yearlong marketing campaign it can’t fail. Even though the first reviews are quite bad. Never mind the reviews, let’s check some of the brands from the movie. Audi Audi was an obvious…
  • Product placement on Billboard Top 100 list from 2014

    Erik
    5 Feb 2015 | 1:58 pm
    How many music videos from Billboard’s Top 100 list from 2014 have product placement? What would be your top of mind answer? 50, 70 or maybe just 25? When I started thinking about that I thought that around half of the videos for the most popular songs include product placement. The only way to get the exact number was actually watching them. In the second part of January I started with the task and finished it some 10 days later. In my count 39 music videos from Billboard Top 100 list have some sort of product placement. My initial was just to count the number of videos however I also…
  • Brands&Films on BreakThru Radio

    Erik
    1 Feb 2015 | 11:14 am
    In the last days of December I got an email with a special invitation: to give an interview for BreakThru Radio, an online radio from New York with great alternative/indie music and some very interesting shows. My interview was part of the Biology of the Blog show, run by DJ Jess. In the show Jess usually presents the best of the blogosphere and plays fresh and new music. Brands&Films was also included in the 29th January’s show. Jess and I discussed digital marketing and of course product placement: different types of placement, its development, some good and bad examples … I…
 
  • add this feed to my.Alltop

    Dwayne Flinchum

  • Designing for Digital Communities

    admin
    6 Apr 2015 | 12:31 pm
    For many years, our group led the design of all service line campaigns and corporate-level, branding and awareness campaigns for United Nations Federal Credit Union (UNFCU). We applied deep experience working for member organizations that was gained over dozens of initiatives since 1995, having delivered brands, print and digital communications to all types of 501(c) entities— professional organizations like the National Fire Protection Association and the Risk Management Society, or cause-based nonprofits like The Nature Conservancy, Adventure Cycling Association, or National Wildlife…
  • Dancing With the Genie (or The Ongoing Plight of the Omnipresent Media Brand)

    admin
    2 Mar 2015 | 9:59 am
    The New York Times recently debuted its re-launched weekly magazine with the February 22 edition of the paper. Besides the usual self-aggrandizing about the new typefaces, columns, departments, and paper stock, the publication presented a compelling statement about its multichannel strategy on page 44 titled, “Beyond the Page.” If the title sounds like a Harvard Business Review whitepaper, it’s a vision statement that all publishers aspire to — and which is easier said than done. The perfect recipe is content distribution through print, website, daily emails to mobile, podcasts,…
  • For the Right Audience, a Print Redux

    admin
    25 Feb 2015 | 8:11 am
    We like to say that we’re “media-agnostic,” meaning that we are open to whatever strategy and channel works most effectively. Depending on the audience needs, printed thought leadership may be an important component of a larger, 360-degree, integrated content marketing program. Such is the case with Evercore Wealth Management, which publishes Independent Thinking four times annually. Our team redesigned the publication in 2014 and through a partnership with the client organization, continues to design and produce each edition. The publication is but one part of a system of content being…
  • Case Study: Burford Capital

    admin
    3 Feb 2015 | 6:43 pm
    In 2014, our group led a strategic redesign of the flagship website for Burford Capital, a legal financing firm that helps clients with business risk solutions and funding for corporate litigation. The site was just recently launched, reflecting a culmination of many months of work in research, planning, design, and development by IridiumGroup and the client team. A phase of stakeholder interviews shared insights into the company’s strategic goals, audiences, communications and channels, brand image, competitive set, and content needs of the site. A proposed navigation, site structure,…
  • A Brand Image That Fits

    admin
    26 Oct 2014 | 10:38 am
    Throughout my career, I’ve seen examples of great organizations that lacked the proper dress or attire. By this, I mean that once inside the company, I observed impressive capabilities, special insights and knowledge of the markets they served, and sometimes, a rare level of integrity and commitment to deliver on their brand promise — but with marketing communications (the corporate dress) that did not accurately and appropriately represent those qualities in the messaging and visual standards of their brand. Expression of a brand is a tricky thing. More often than not, companies are…
  • add this feed to my.Alltop

    Unbounce

  • Why No One is Reading Your Emails on Mobile

    Mark John Hiemstra
    24 Apr 2015 | 12:00 am
    Optimize your emails and help Keanu turn that frown upside down! Did you know that almost 66% of all emails are now opened on a mobile device? A statistic all marketers should be aware of, no doubt, but what should really grab your attention is that 75% of people who receive email that isn’t optimized for mobile will just delete it. If you’re a marketer who is sending emails that haven’t been optimized for mobile, you’re missing out on so much of the action that you might as well choose another profession. The good news is that there are solutions to your mobile woes, none of which…
  • Show Off Your Copywriting Skills and Win a Ticket to CTA Conference

    Brad Tiller
    23 Apr 2015 | 12:00 am
    We’re looking for the most awesome copywriter ever. And we’re really hoping that it’s you. If it is, you’ll soon be on your way to the Call to Action Conference, our three-day mega-event in Vancouver featuring talks from — and parties with — the world’s top conversion experts. Your mission, should you choose to accept it In our Conversion Copywriting Contest, you’ll be tasked with writing about the world’s most adorable robot vacuum cleaner that also lays down the sickest beats: DJ Rumba. Your mission is to write compelling landing page copy that will persuade visitors to…
  • Your Social Media Campaigns Should Never Skip This One Step [PODCAST]

    Stephanie Saretsky
    22 Apr 2015 | 12:00 am
    Are you putting your social media campaigns to the test? Image by timlewisnm via Flickr. On the surface, running a social media campaign seems relatively straightforward. Write your copy, create your assets, set up tracking and then queue it all up in your social media scheduling tool. Simple enough, right? But if you want to run social media campaigns that actually move the needle for your business and bring you measurable results, then there’s one important step you should never skip: A/B testing your campaigns. In this episode of the Call to Action podcast, we speak with Marcus…
  • 5 Advanced AdWords Strategies You Can Implement Today

    Igor Belogolovsky
    21 Apr 2015 | 12:00 am
    Does your competition know about these advanced switches and dials in AdWords? Image by Marcin Wichary via Flickr. As Google AdWords gets increasingly competitive, we search marketers have to sniff around for treasure. Sometimes that treasure comes in the form of advanced switches and dials found deep within the AdWords interface – the little PPC campaign tweaks that make your ads more relevant and keep you ahead of the competition. I’m here to share five of those tips and tricks. Let’s get to it. 1. Test in-market audiences Ever wonder what Google does with the enormous amounts of…
  • No Email Marketing Strategy is Complete Without These Two Tactics

    Jeremy Smith
    20 Apr 2015 | 12:00 am
    Here’s why segmented emails and landing pages are conversion soul mates. Image by Kelly Keeton via Flickr. Conversion rate optimizers make landing pages. Email marketers send emails. The problem, however, is that the two departments aren’t always in sync. And if your marketing strategy isn’t unified across all channels, chances are you’re leaving conversions on the table. Email marketers must work hand-in-hand with conversion rate optimizers to create dedicated landing pages for specific email marketing campaigns. So what are the elements of a successful, unified email marketing…
  • add this feed to my.Alltop

    PWB Blog

  • Beware of the Vultures: Is Your Site Mobile-Friendly?

    Tammy
    30 Mar 2015 | 12:15 pm
    Being a marketer can sometimes be frustrating. As an example, frustrations increase dramatically with every reported Google algorithm change – Like the change happening April 21. Certainly these algorithm changes can improve search, but they also release the search vultures. Those predators who create a feeding frenzy in an effort to scare businesses into buying their services. We have received a plethora of messages promising that without website improvements, our company will experience the end of the world as we know it. Before you buy into the hype though, let’s understand a few…
  • Social Media Posting Frequency

    Tammy
    25 Mar 2015 | 4:30 am
    Last week I read with dread a Tweet and subsequent blog post answering the question “How many times should I post on Social Media Sites?” It even went so far to advise readers the ideal “number of times/day (or week)” for social media posting frequency. In reading the post, it really made me consider… Wouldn’t it be great if my Magic 8 ball told me how many times to post and what to post on social media sites? Wouldn’t it be great if it everyone knew the magic social media posting frequency? The problem with giving that bit of advice is, in telling…
  • Social Media Image Size Guide [INFOGRAPHIC]

    Tammy
    16 Mar 2015 | 12:17 pm
    I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide. In fact, June 2013 was the last time I published information on correct sizing of images! The size of social media images changes from time to time, so having the most current data available is paramount. Each social media profile has unique size specifications and failure to properly size images may result in misalignment, cutting off part of the image or simply not being able to post them. There is nothing more frustrating to me, than…
  • PWB Has Moved

    Tammy
    25 Feb 2015 | 6:56 am
    Please note that has of February 23, 2014, PWB Marketing has a new address. It’s nothing grand really, we just moved across the street. Imagine if you will, that if you had been watching us prepare for the move, you might have noticed us playing Frogger on State Street. Hopping back and forth to check on progress in the new diggs was a big deal, especially through the bitterly cold weather we had! Please use our new address for future mailings. Our phone number will remained the same! PWB Marketing Communications 2750 S. State St., Suite 4 Ann Arbor, Michigan 48104 734.995.5000 general…
  • 2015 Predictions: Increated “Because we can!” Website Hacking

    Tammy
    9 Jan 2015 | 1:00 am
    As promised in last week’s post, at PWB we have a couple of our own predictions. Keith Kopinski our  Senior Art Director, predicts that, “As we roll into 2015 we will see an increase in website hacks.  Hacking has always been in the mix, but I think the trend will continue to rise and we will see more and more sites compromised with the reason cited being ‘Because we can’.” To listen to news stories you begin to feel that way too. Here are just a few of the greatest hits from the last couple of years: April 2011: the Sony Playstation Network had to shut down…
 
  • add this feed to my.Alltop

    Trumpia's Blog

  • Building Trust with your Customers using Mobile in 2015

    Trumpia
    13 Apr 2015 | 1:15 am
      3 ways of Building Mobile Trust with Customers in 2015  The world of social and mobile media marketing has made it tougher for businesses to operate according to the old ways of doing things where price, product, promotion and place – or the classic Four P’s – reign supreme. According to John Jantsch, author… The post Building Trust with your Customers using Mobile in 2015 appeared first on Trumpia's Blog.
  • Features Update – Cross Channel Appointment Reminders

    Trumpia
    18 Mar 2015 | 4:12 pm
    Cross Channel Appointment Reminders   Introducing our newest update to our appointment reminders feature, cross-channel appointment reminders! This update lets you send appointment reminders through more channels than ever before – SMS, MMS, email, mobile app, and even voice calls. Here are just a few of the benefits you could have from this update. By… The post Features Update – Cross Channel Appointment Reminders appeared first on Trumpia's Blog.
  • How Super One Foods used Trumpia to increase their coupon redemption rate by 950%

    Trumpia
    17 Mar 2015 | 3:16 pm
    The post How Super One Foods used Trumpia to increase their coupon redemption rate by 950% appeared first on Trumpia's Blog.
  • How Texting Prevents DUIs in Delaware – Case Study

    Trumpia
    24 Feb 2015 | 10:49 am
    Delaware’s Office of Highway Safety “gets away” with preventing DUIs. The Office of Highway Safety in the beautiful state of Delaware successfully prevented the loss of thousands of lives from drunk drivers by intelligently enabling texting to build awareness of the consequences of driving drunk. Learn more about how text messaging can promote your cause. “So… The post How Texting Prevents DUIs in Delaware – Case Study appeared first on Trumpia's Blog.
  • add this feed to my.Alltop

    Castleford

  • Google’s mobile-friendly update could mean lower rankings for 40% of websites

    Castleford Staff
    20 Apr 2015 | 9:21 pm
    Google’s much-anticipated mobile-friendly algorithm update could mean lower search rankings for up to 40 per cent of websites, according to a study. Researchers at Portent, a US online marketing consultancy, found that 10,000 of the 25,000 websites they checked against Google’s mobile requirements failed to make the grade. The websites chosen for Portent’s study were among the most popular sites on the internet, which doesn’t bode well for sites further down the pecking order. The most common reasons for sites failing the mobile-compatibility test were text size and…
  • How gender bias in website content influences what users think

    Castleford Staff
    19 Apr 2015 | 9:28 pm
    Content marketers hoping their creative energy can help to sway the views of their target market will be encouraged by research that shows a link between visual content and views on gender. Researchers at the University of Washington found the gender bias in the results of some Google Image searches had a noticeable impact on user perception. If users saw mostly images of men when searching for particular job roles, they were more likely to think that those professions were male-dominated. The researchers found that women tended to be slightly under-represented in each of the job titles used…
  • Google denies claims that it stifles competition in ‘highly innovative’ digital space

    Dylan Brown
    19 Apr 2015 | 8:13 pm
    It powers our internet searches, maps out our car journeys, owns our web browsers, and operates our email. Nowadays, Google, the company whose name was inspired by the almost infinite number googol (10100) seems to have as many products and services on offer as its namesake does zeroes. Often labelled the gatekeeper of the internet, Google’s domination over all things online has caused competitors and regulators alike to develop a severe case of tall poppy syndrome. While the US search giant prefers to paint itself as an innovative leader in technology, dedicated to organising the…
  • Google trying to share the spotlight with local businesses

    Dylan Brown
    15 Apr 2015 | 10:40 pm
    Having a prominent online presence may sound like something that only large international businesses need to worry about. But as consumers continue to rely on the internet for more and more everyday tasks, we are seeing a growing need for small businesses to establish themselves online in order to reach their local communities. Over five million Australians work in small businesses, and overall these local enterprises contribute to around one third of Australia’s GDP, according to the Google Australia Blog. And it’s these small entities Google is trying to help. The search company…
  • Online reputation more important than price [STUDY]

    Dylan Brown
    13 Apr 2015 | 10:15 pm
    These days, the vast majority of brands have worked hard to establish an online presence, or at the very least they have created a website. The reason: Online shopping has become huge, with Australian web sales increasing 8.6 percent to $15.6 billion dollars over the 2013-14 financial year, according to statistics by the National Bank of Australia. While the internet is encouraging more people to shop online, it also has an impact on the way people shop offline. Nowadays, before consumers visit a store, they often check it out online first, not only to compare prices, but to also compare…
  • add this feed to my.Alltop

    Foglyte

  • Marketing Doubleshot Podcast – Ep.6 – Brands Mixing with Social Causes & The Optimized Personal Digital Brand

    Jonathan Barrick
    23 Apr 2015 | 12:14 pm
    In this episode, Jonathan Barrick and Josh Muirhead discuss some of the latest news in social cause marketing, including Dove’s latest and greatest campaign, along with the dangers of not being prepared for what comes with social cause marketing. Also, we take a look at what it means to have an ‘optimized’ personal digital brand, and how you can start optimizing your own digital presence. Links and resources mentioned in this episode: Dove’s ‘Choose Beautiful’ campaign -> www.youtube.com/watch?v=7DdM-4siaQw Chipotle’s social marketing ->…
  • What Goes Into An Optimized Web Page?

    Jonathan Barrick
    26 Mar 2015 | 1:56 pm
    A handy cheat sheet for evaluating your optimized web pages. Back in the early days of Search Engine Optimization, there were not nearly as many factors influencing the visibility and authority of an average optimized web page. It used to be a simple matter of SEO basics, like choosing your keywords carefully, writing some solid copy, taking care of your headers, alt tags and meta tags, and BOOM you were pretty much done! Well these days things are a bit more complex. There are more factors influencing a page’s SEO rank now than ever before, and it can be a daunting task for website…