Marketing

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  • The 20 most popular brands on Twitter

    Culture-Buzz
    ameliabrooks
    10 Apr 2014 | 9:28 am
    The website, Media Bistro has created a ranking list of the most popular brands on Twitter. And it is not the blue birded social network that comes out in first place but @YouTube with more than 40million followers. 1. YouTube (@YouTube, 40,952,108 followers) 2. Instagram (@instagram, 31,749,156) 3. Twitter (@twitter, 29,729,815) 4. CNN Breaking News (@cnnbrk, 16,194,447) 5. Twitter en español (@twitter_es, 13,805,109) 6. Facebook (@Facebook, 13,621,306) 7. CNN (@cnn, 12,423,369) 8. The New York Times (@nytimes, 11,482,078) 9. FC Barcelona (@FCBarcelona, 11,387,118) 10. UberSocial (@UberSoc,…
  • Cloak, the app that prevents you from running into your ex!

    Culture-Buzz
    ameliabrooks
    10 Apr 2014 | 9:20 am
    This new app, put under the spotlight thanks to Time,  uses geolocation technology from different social networks to pinpoint your contacts (thanks to their posts) on a map, therefore giving you the opportunity to avoid them. If the people whom you wish to avoid post regularly on social networks, this app could potentially be incredibly useful. This is not the first “anti-people” application that the creator has developed, he also invented Unbaby.me; a tool which automatically deletes all baby photos from  your Facebook feed. A Chrome version is now available to avoid any…
  • Why You Are a Complete Idiot If You Don’t Google Yourself

    Neuromarketing
    Roger Dooley
    16 Apr 2014 | 10:37 am
    The other day, I read a story at Fast Company titled Why You Should Google Yourself And Not Feel Guilty About It. I agreed with the reasoning of the author, Lindsay Lavine (@lindsaylavine), but was slightly puzzled by the “guilty” part. The headline was underscored by the opening sentence, “Admit it. You’ve Googled yourself, and [...]
  • The Popcorn Effect: When Do Brand Ads Fail?

    Neuromarketing
    John Carvalho
    7 Apr 2014 | 6:51 am
    Guest post by John Carvalho Neuromarketing readers are likely to be familiar with the idea of fluency, and its importance in how we target, craft, and deliver marketing messages that resonate with our audiences. Recall that human brains are wired to prefer things that are simple for us to process and we prefer that which [...]
  • Master the Art of Pinterest Images

    Canva
    Peg Fitzpatrick
    7 Apr 2014 | 4:19 am
    Pinterest is the ultimate visual playground for inspiration, motivation, and dare I say marketing. Smart bloggers and social media marketers know that Pinterest is the place to be to build interest in their brand and draw relevant traffic back to their websites. One way to excel in the social media space is to master the art of Pinterest images. Canva just upped their game, and yours, by adding a new suite of timesaving Pinterest templates that will provide you with just the right amount of pinspiration. With over 100 layouts, you’ll be able to create custom Pinterest images in a snap that…
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    Canva

  • The Art of Evangelism

    Guy Kawasaki
    16 Apr 2014 | 8:17 am
    A long time ago I was a revolutionary at Apple. My job title was “software evangelist.” My responsibility was to evangelize Macintosh to software developers. Later my title was “chief evangelist,” and my responsibility was to evangelize Macintosh to anyone who wanted to increase productivity and creativity. Post Apple, I’ve been many things: author, speaker, entrepreneur, venture capitalist, advisor, and father, but I’ve never used the title “chief evangelist” until today. This is because the title only works if your product can change the world—or at least a significant…
  • Canva Welcomes Guy Kawasaki as Chief Evangelist

    Zach Kitschke
    16 Apr 2014 | 5:06 am
    Former Chief Evangelist of Apple, Guy Kawasaki, has joined Canva and resurrected his famous title from Apple and we couldn’t be more excited. “Macintosh democratized computers; Google democratized information; and eBay democratized commerce. In the same way, Canva democratizes design.” said Mr. Kawasaki. “You don’t get many chances to democratize an industry, so I seized the opportunity to work for Canva.” The renowned author, entrepreneur, and startup advisor will develop an evangelism program for Canva and help it grow internationally. Mr. Kawasaki said, “I was an early…
  • Online Marketing Tips That Won’t Break the Bank

    Helen Scheuerer
    15 Apr 2014 | 6:10 am
    Remember that saying “You have to spend money to make money?” Well, that doesn’t have to be true. Whether you’re a start-up company or already quite established, the world of online marketing is your oyster. With so many opportunities to better your business and reach out to potential customers, marketing no longer has to burn a hole in your wallet. 1 Optimize Your Client’s Shopping Experience Looking for a quick win? That ‘Buy Now’ button: Make it green. That’s right. Stop for a moment and think about the psychological and emotional responses…
  • How to Maximize the New Twitter Layout

    Peg Fitzpatrick
    10 Apr 2014 | 5:47 pm
    Twitter is rolling out a new jumbo-sized cover photo and a few additional features to spice up your Twitter experience. Here’s the news from the Twitter blog: “The new web profile lets you use a larger profile photo, customize your header, show off your best Tweets and more. Here are main features:” Best Tweets: Tweets that have received more engagement will appear slightly larger, so your best content is easy to find. Pinned Tweet: Pin one of your Tweets to the top of your page, so it’s easy for your followers to see what you’re all about. Once you pin the tweet to the…
  • Master the Art of Pinterest Images

    Peg Fitzpatrick
    7 Apr 2014 | 4:19 am
    Pinterest is the ultimate visual playground for inspiration, motivation, and dare I say marketing. Smart bloggers and social media marketers know that Pinterest is the place to be to build interest in their brand and draw relevant traffic back to their websites. One way to excel in the social media space is to master the art of Pinterest images. Canva just upped their game, and yours, by adding a new suite of timesaving Pinterest templates that will provide you with just the right amount of pinspiration. With over 100 layouts, you’ll be able to create custom Pinterest images in a snap that…
 
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    Neuromarketing

  • Why You Are a Complete Idiot If You Don’t Google Yourself

    Roger Dooley
    16 Apr 2014 | 10:37 am
    The other day, I read a story at Fast Company titled Why You Should Google Yourself And Not Feel Guilty About It. I agreed with the reasoning of the author, Lindsay Lavine (@lindsaylavine), but was slightly puzzled by the “guilty” part. The headline was underscored by the opening sentence, “Admit it. You’ve Googled yourself, and [...]
  • Repped: 30 Days to a Better Online Reputation by Andy Beal

    Roger Dooley
    15 Apr 2014 | 8:36 am
    Book Review: Repped: 30 Days to a Better Online Reputation by Andy Beal In these days of heavy business books laden with theory, we still encounter a few that are short, action-oriented, and eminently practical. Andy Beal’s Repped is one such book. Beal offers readers a 30-day program to evaluate a company or individual’s online [...]
  • Killer Headlines: 3 Must-Read Posts, and More – Roger’s Picks

    Roger Dooley
    11 Apr 2014 | 8:07 am
    Here’s the best content we found this week! Want to help thousands of fellow readers? Share your own great find in a comment! 3 Ways To Create Killer Headlines Email is still the most reliable and effective way to reach your customers or prospects, but most emails don’t get opened. Even when they do get [...]
  • The Popcorn Effect: When Do Brand Ads Fail?

    John Carvalho
    7 Apr 2014 | 6:51 am
    Guest post by John Carvalho Neuromarketing readers are likely to be familiar with the idea of fluency, and its importance in how we target, craft, and deliver marketing messages that resonate with our audiences. Recall that human brains are wired to prefer things that are simple for us to process and we prefer that which [...]
  • How to Turn a Thank You into Higher Sales, and More: Roger’s Picks

    Roger Dooley
    4 Apr 2014 | 7:15 am
    Here’s some of the interesting stuff we’ve gathered during the last 7 days… add your own find in a comment! Have you ever arrived at a website and struggled to figure out what was going on, or what you were supposed to do? It can be hard to predict how visitors will react to your [...]
 
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    Influential Marketing

  • The Selfie Silencer And Other Silly Startup Ideas That You’ll Wish Were Real

    Rohit
    1 Apr 2014 | 8:22 am
    The greatest word The Simpsons ever offered to the English language was “craptacular.” When Bart Simpson used it to describe Homer’s Christmas decorations, he introduced a much needed concept for us all: something that was so bad it might actually be good. Today we are in the age of instant startups, where launching an idea from a garage suddenly seems needlessly spacious. Yet with that ease of creation also comes the occasional silliness.  Or perhaps not so occasional. According to Bill Gates, as much as half of all Silicon Valley startups may be silly, and two thirds of…
  • 5 Marketing Lessons From The Alluring #FollowMe Project

    Rohit
    24 Mar 2014 | 8:25 am
    About two years ago, aspiring photographer Murad Osmann was in Barcelona on vacation with his girlfriend Russian journalist Nataly Zakharova when she grabbed his hand to pull him forward – annoyed at how often he kept stopping to take photos. He captured that moment from his perspective, and it started a project where he spent the next two years capturing the same pose in dozens of pictures from around the world. Nearly every photo features Osmann holding his girlfriend’s hand, while she pulls him forward into the unknown. Along the way, Osmann’s Instagram account has…
  • How Cat Videos Are Killing Your Credibility

    Rohit
    18 Mar 2014 | 8:48 am
    Real experts don’t talk about cat videos. There is a strangely troubling trend I have come across recently that seems to be once again afflicting presentations at business events around the world. It comes down to the ubiquitous cat video – and its closely related cousin, the animated cat GIF.  Don’t get me wrong. I like a cute kitten as much as the next guy. But there’s a problem with this feline frenzy. Cat videos are a backward looking cliche about the insignificance of the web whose time has come and gone – much like the once frequent quip about Twitter…
  • And The Best Marketing Strategy At SXSW Is … Kindness

    Rohit
    10 Mar 2014 | 11:04 am
    As the three hour party RSVP line outside an Austin bar stretches around the corner, no one wonders why a surprising number of people seem to be wearing red clown noses. To my right, a guy walks towards me with a light up disco ball covering his head. He passes nonchalantly by a woman dressed in medieval armour wearing a helmet with two foot horns. Standing beside them is a gentleman holding a yellow sign declaring his availability as a real estate agent for anyone considering moving to Austin. Nearby a strange medley provides a suitably odd musical score to this outdoor parade as a violinist…
  • The Best And Worst Of 2014 Sochi Olympics Marketing Strategy

    Rohit
    23 Feb 2014 | 10:41 pm
    Just mention “Olympic Marketing” to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot focusing on the dedicated Olympian who wakes up super early, braves crazy cold temperatures and sacrifices a “normal” life for their dream. And the second is an army of lawyers ready to threaten any brand that dares mention anything about the Olympics or anything that resembles multiple concentric circles in proximity to one another without having purchased an expensive sponsorship package. Yes, it’s the…
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    Culture-Buzz

  • Storefront, the Airbnb for pop-up stores

    ameliabrooks
    16 Apr 2014 | 9:44 am
    Storefront, a California based startup, has set up a digital platform where upon brands can connect with retail space owners for short term rentals. This site wishes to create exchanges between brands and retail space owners in order to develop pop-up stores around the world. This initiative equally allows small brands and entrepreneurs to become known in physical locations at a lower cost. Also, property owners can rent out retail space temporarily for a short time: from the entire store to a dedicated space in a boutique; the options are endless. Following the success of Airbnb for renting…
  • Tinder used to raise awareness against smoking

    ameliabrooks
    16 Apr 2014 | 9:41 am
    ASH Organization, an American anti-smoking association, uses Tinder for its awareness campaign. All studies show that the majority of smokers start smoking at a young age, with an average first cigarette age between 11 and 12, just when college starts. Most awareness campaigns target pre-teens and young people. But it is equally important to address prevention amongst young adults in particular, as Tobacco Companies’ advertising campaigns specifically target this age group. It is therefore on Tinder, that touches these two targeted groups: adolescents and young adults, that the association…
  • The 20 most popular brands on Twitter

    ameliabrooks
    10 Apr 2014 | 9:28 am
    The website, Media Bistro has created a ranking list of the most popular brands on Twitter. And it is not the blue birded social network that comes out in first place but @YouTube with more than 40million followers. 1. YouTube (@YouTube, 40,952,108 followers) 2. Instagram (@instagram, 31,749,156) 3. Twitter (@twitter, 29,729,815) 4. CNN Breaking News (@cnnbrk, 16,194,447) 5. Twitter en español (@twitter_es, 13,805,109) 6. Facebook (@Facebook, 13,621,306) 7. CNN (@cnn, 12,423,369) 8. The New York Times (@nytimes, 11,482,078) 9. FC Barcelona (@FCBarcelona, 11,387,118) 10. UberSocial (@UberSoc,…
  • A running game made real with Google Glass and Nike+

    ameliabrooks
    10 Apr 2014 | 9:24 am
    In Germany, students from Miami Ad School Europe have created a new type of experience for runners. “Nike+ Game Vision” is an increased reality game using Google Glass and Nike+. This innovative game concept presents a fun sporty obstacle course and gives an idea of what the world of sport could become when linked with technology.   Nike+ Game Vision – Future Running with Google Glass from Hannah Liffler on Vimeo.
  • Cloak, the app that prevents you from running into your ex!

    ameliabrooks
    10 Apr 2014 | 9:20 am
    This new app, put under the spotlight thanks to Time,  uses geolocation technology from different social networks to pinpoint your contacts (thanks to their posts) on a map, therefore giving you the opportunity to avoid them. If the people whom you wish to avoid post regularly on social networks, this app could potentially be incredibly useful. This is not the first “anti-people” application that the creator has developed, he also invented Unbaby.me; a tool which automatically deletes all baby photos from  your Facebook feed. A Chrome version is now available to avoid any…
 
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    AdPulp

  • Ad Agency Process Is Slower Than Molasses — Clients Are Not Impressed

    David Burn
    16 Apr 2014 | 7:10 pm
    Have you heard the news? Journalists are migrating to Adland to help agency personnel get off their asses and move at the fast pace of business today. According to the The Wall Street Journal, Caitlin Francke, a former reporter for the Baltimore Sun and the Philadelphia Inquirer, is now senior vice president and director of social strategy at Publicis Kaplan Thaler. “We know as journalists that we can teach the advertising agencies to move that much faster,” Ms. Francke boasts. I do not doubt the veracity of her claim, nor the need for it. What I do doubt is the willingness of traditional…
  • Wait, Travel Agencies Still Exist?

    Shawn Hartley
    16 Apr 2014 | 9:44 am
    Once a staple of getting from here to there, the digital age has forced the travel agent to seek work elsewhere…or has it? Believe it or not, even now when most travel plans can be made independently and online travel agents and travel agencies do still exist! They just look a little bit different now. Going Solo Gary Leff, for example, is an independent travel agent who helps people book trips in his spare time. He specializes in helping people use their frequent flier miles to put together great vacations and trips that they might not have been able to design themselves. Others have taken…
  • Bullova Accutron—It’s Not A Timepiece, It’s A Conversation Piece

    David Burn
    14 Apr 2014 | 4:15 pm
    Mad Men season seven debuted on AMC last night. While it is a fictional show, it’s also instructive about the actual ad business in ways that Bewitched and other pop culture looks at the industry are not. … SPOILER ALERT … Season seven opens and we find that Don Draper is banished from the agency for a time. There is an imposter in his place. Entertainment Weekly describes the poseur like so: Lou Avery is calling the shots, and he’s everything that Don was not. He dresses like Mr. Rogers, chuckles at his own corny jokes, and brags about his “peachy” weekend…
  • Television Advertising Continues To Reign Supreme

    David Burn
    13 Apr 2014 | 8:36 am
    We are now 20 years deep in to the commercial aspects of the digital media revolution. Interestingly, one of the salient features of this time of great change is how enduring television remains. Richard Huntington, the Director of Strategy at Saatchi & Saatchi in London, believes TV advertising continues to be much more powerful and appealing than any other form of mass communication. Only a few years ago television advertising awards seemed an appalling anachronism, a vestigial limb of an industry that was wrestling with the death of television at the hands of the internet. Indeed until…
  • Joni Ernst Wants To Cut Big Spender’s Balls Off

    David Burn
    9 Apr 2014 | 12:52 pm
    Iowan Joni Ernst—mother, soldier and conservative—wants to take her hog castration experience to the chambers of the U.S. Senate and clip, clip, clip the dreaded “pork,” so beloved be her political brethren. “Washington is full of big spenders—let’s make them squeal,” Ernst offers. What a towering load of manure. So-called conservatives freely spend the nation’s tax dollars on the military and thousands of other corporate welfare schemes. Every single day. So, the politics of this is poison. But not nearly as upsetting to me as the truth-jamming that…
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    Adeevee.com your daily feed

  • Marrying: The Ring Stick

    17 Apr 2014 | 8:03 am
    Direct Marketing, DesignMarryingGetting engaged but don't know your future spouse's ring size? German ring manufacturer Marrying has the perfect solution in the form of its new business card, conceived out of Jung von Matt Hamburg. The retailer approached the agency with the task of improving its customer experience. The agency delivered with this clever design idea, a biz card that turns into a familiar jewelers' tool when it's rolled up - a ring measuring stick. According to JVM creative director Jonas Keller, "We found out that men often don't know their woman's ring size. Men can secretly…
  • Powerade: Nico Calabria's Story

    17 Apr 2014 | 7:52 am
    FilmPoweradeAdvertising Agency:Wieden+Kennedy, Portland, USA
  • Followfish Tuna: Fishing Game

    17 Apr 2014 | 6:56 am
    FilmFollowfishfollowfish is Germany’s most sustainable fish brand. They catch their tuna one by one with a fishing rod. The result: no bycatch, and no overfishing.To emphasize this unique fishing technique, we simply compared it to conventional fishing methods. And since overfishing affects the next generation especially, we did it in a very playful, yet demonstrative way. In the end we appealed to everyone’s good conscience: Which tuna do you think tastes better?Advertising Agency:Leagas Delaney Hamburg, GermanyCreative Director:Stefan Zschaler, Michael Götz, Ole…
  • B-Classic: The Classical Comeback Video

    17 Apr 2014 | 6:23 am
    FilmB-ClassicAdvertising Agency:Ddb, Brussels, BelgiumCreative Director:Peter AmpeCreative:Tim Arts, Stefan Van Den BoogaardDesigner:Christophe LiekensAccount:Francis Lippens, Kaat De BrandtStrategic Planner:Dominique Poncin, Maarten Van Daele, Michae D’hoogeDigital Strategy:Geert DesagerDigital Project Manager:Stefanie WarreynTv Producer:Brigitte VerduycktProduction Agency:CaviarProducer:Geert De WachterDirector:Raf ReyntjensMusic:Sonicville
  • Jeep: Carabiner

    17 Apr 2014 | 5:14 am
    Media, Direct Marketing, DesignJeepThere’s an easier way to get there.Advertising Agency:Leo Burnett Moscow, RussiaExecutive Creative Director:Mikhail KudashkinAssociate Creative Director:Alexander OvsyankinSenior Art Director:Max KitaevGroup Account Director:Ekaterina GeorgievskayaProducers:Vasiliy Chistyakov, Anna Flankina
 
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    HBR Blog Network - Harvard Business Review » Tom Davenport

  • What Makes Big Data Projects Succeed

    Tom Davenport
    26 Mar 2014 | 9:00 am
    In conversations with executives, many of the same misconceptions about big data projects — and what makes them successful — keep coming up.  To help clear the air and foster a better understanding of what makes big data initiatives succeed, here are some of the key things I’ve learned from companies that are realizing substantial business value with their big data initiatives. Technology: The most popular misconception many organizations have is that big data projects are all about technologies that are specific to big data—Hadoop, Python, Pig, Hive, etc. It is certainly true that…
  • Book Publishing’s Big Data Future

    Tom Davenport
    3 Mar 2014 | 8:00 am
    The publishing industry is not one of the overachievers in terms of its use of big data. And since my book on big data—Big Data @ Work—is out, I thought it might be fun to speculate on what big data will do to the business of publishing books. The goal of any publisher is to get its content bought and read. In the past, publishers could know only if their books and magazines were bought, and knowing even that was problematic. With the advent of Nielsen’s Bookscan in 2001, publishers could begin to receive point of sale data from physical bookstores. Of course, physical bookstores, both…
  • Big Data and the Role of Intuition

    Tom Davenport
    24 Dec 2013 | 5:00 am
    Many people have asked me over the years about whether intuition has a role in the analytics and data-driven organization. I have always reassured them that there are plenty of places where intuition is still relevant. For example, a hypothesis is an intuition about what’s going on in the data you have about the world. The difference with analytics, of course, is that you don’t stop with the intuition — you test the hypothesis to learn whether your intuition is correct. Another place where intuition is found in analytical companies is in the choice of the business area where analytical…
  • The Big Lesson from Twelve Good Decisions

    Tom Davenport
    28 Oct 2013 | 5:00 am
    How is it that managers facing high-stakes decisions, despite all the resources and knowledge available to them, often make them so poorly?  In large part, it’s because their whole perspective on decision-making is wrong. Managers think of major decisions as choices they must make in order for the work of the organization to proceed. The truth is that decision-making is work.  This simple shift in perspective – seeing big decisions as tasks to be managed – has huge implications. It means they should be approached with the same level of discipline and direction good managers bring to…
  • What to Ask Your "Numbers People"

    Tom Davenport
    12 Jul 2013 | 7:00 am
    If you’re a manager working with the analysts in your organization to make more data-driven business decisions, asking good questions should be one of your top priorities. Many managers fear that asking questions will make them appear unintelligent about quantitative matters. However, if you ask the right kinds of questions, you can both appear knowledgeable and advance the likelihood of a good decision outcome. In my new book (co-authored with Jinho Kim) Keeping Up with the Quants, and in a related article in this month’s HBR, we list a lot of possible questions for various…
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    Bill Taylor on HarvardBusiness.org

  • Why Amazon Is Copying Zappos and Paying Employees to Quit

    Bill Taylor
    14 Apr 2014 | 11:05 am
    Last week, Amazon founder and CEO Jeff Bezos released his annual letter to shareholders. As is the case every year, it is a tour de force of ideas and initiatives about the customer experience (Amazon Prime), disruptive technology (Fire TV), fast-growing product initiatives (Amazon Web Services), and strategic consistency. (As he does every year, Bezos attached his first letter to shareholders from back in 1997 to underscore the company’s long-term commitments.) Still, for all these big, cutting-edge innovations, it was a small, pre-existing idea, something that Amazon borrowed from one its…
  • Stop Me Before I “Innovate” Again!

    Bill Taylor
    6 Dec 2013 | 5:00 am
    The Wall Street Journal is out with a funny (and brutally honest) takedown of a word that has achieved almost-mythical status among business thinkers like me. That word is innovation, and it’s quickly losing whatever meaning it once had. Journal writer Dennis Berman begins by citing Kellogg CEO John Bryant, the respected head of a well-run company, who was describing one of its “innovations” for 2013. What was the game-changing, head-spinning new offering that Kellogg unveiled? The Gone Nutty! Peanut-butter Pop-Tart. That’s right, a world that has had to survive for decades with…
  • Pret a Manger Wants Happy Employees — And That’s OK

    Bill Taylor
    7 Nov 2013 | 5:00 am
    Last week, the front page of the New York Times carried an in-depth report on a “broad and transformative trend” in Russia. It had nothing to do with more democracy or less corruption. It had to do with better customer service — specifically, an intense focus inside Aeroflot, the infamous Russian airline, to teach flight attendants how to smile. “Anna, you just showed her the champagne bottle but didn’t say anything,” one instructor coaxed a young employee. “This is the silent service of Soviet times. You need to talk to her. And you need to smile and smile and smile.” I…
  • Playing It Safe Is Riskier than You Think

    Bill Taylor
    17 Sep 2013 | 6:00 am
    There are all sorts of reasons why so many big organizations can be slow to make changes that everyone agrees need to be made. “Our current margins are too good, even though the business is being eroded by new competitors.” “Our current products are still popular, even though a new generation of offerings is getting traction.” “Our current distribution system can’t reach the customers we need to reach to build a new business.” In other words, most leaders and organizations are really good at quantifying the risks of trying something bold or striking out in a new direction. What…
  • The More Things Change, the More Our Objections to Change Stay the Same

    Bill Taylor
    4 Sep 2013 | 4:00 am
    One of the very first articles in the very first issue of Fast Company, a magazine I started 20 years ago with Alan Webber, is a smart and entertaining list compiled by E.F. Borisch, product manager at a long-established outfit called Milwaukee Gear Company. Borisch’s article was titled, “50 Reasons Why We Cannot Change,” and it offered a clever and entertaining collection of objections to and worries about the hard work of making real progress. Reason #1: “We’ve never done it before.” Reason #4: “We tried it before.” Reason #13: “Our…
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    12 Most

  • 12 Most Inescapable Leadership Teachings

    David M. Dye
    17 Apr 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By David M. Dye Leadership is a journey where the first steps are often the most difficult. Throughout that journey you learn through your own experiences and the lessons of others. However, those early lessons are often the most critical. These 12 most inescapable leadership teachings are a combination of both types of learning: wisdom […]
  • 12 Most Critical Reasons Students Need a Clean Online Presence

    Monica Matthews
    16 Apr 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Monica Matthews   Twitter, Facebook, Instagram, Pinterest, LinkedIn, Google+ and more. So many social media sites, so little time! Actually, in this crazy-busy world that we live in, people are finding time to spend on these sites and as a result, are creating an online presence for themselves. What many students don’t realize is […]
  • 12 Most Disastrous Mistakes to Avoid At All Costs When Dating After Divorce

    Bernice McDonald
    15 Apr 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Bernice McDonald   “Go out and find someone new,” they tell you. Sure. Sounds simple — to someone who has never been through it. Your marriage came to a disastrous end and that hurt. Being alone for the rest of your life doesn’t appeal to you. But that means you are about to be plunged […]
  • 12 Most Unnecessary Mistakes New Entrepreneurs Make

    John Pilmer
    14 Apr 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By John Pilmer     Starting your own business can be one of the most fulfilling experiences in your life. It can also be stressful, frustrating, and at times feel like a terrible decision. Luckily, you can learn from those who have gone before you, and avoid making these 12 common mistakes. 1. Waiting too […]
  • 12 Most No-Nonsense Uses for Leftover Wine

    Eileen Gross
    11 Apr 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Eileen Gross I know… the first comments to this post will be ‘Leftover wine? We don’t have that problem.” I’m ready for the snarky comments, but sometimes our wine club events feature a lot of wine and inevitably, there is juice left over at the end of the evening. Here’s a 12 step program […]
 
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    HBR Blog Network - Harvard Business Review » Scott Anthony

  • How Corporate Investors Can Improve Their Odds

    Scott Anthony
    27 Mar 2014 | 6:00 am
    When investing in new growth businesses, corporate leaders are commonly advised to behave more like venture capitalists. VCs, they’re told, take more of a long-term approach, have a greater degree of risk tolerance, and parcel out their funds in stages to mitigate risk. All of this is right, as far as it goes. But having spent the past five years straddling between our consulting business (which advises large companies) and our venture investment arm (which provides seed investment to entrepreneurs), I now believe there is a more fundamental philosophical difference that corporate leaders…
  • Should Big Companies Give Up on Innovation?

    Scott Anthony
    11 Mar 2014 | 7:00 am
    “Why bother?” It’s a common question thrown at me by entrepreneurs, venture capitalists, or the more cynically minded corporate leaders. That is, why bother trying to innovate if no matter what they do, large companies can no longer maintain a sustainable advantage and their life spans are just getting shorter and shorter?  Isn’t it better to hasten Joseph Schumpeter’s process of creative destruction and move capital and employment from inefficient dinosaurs to more vibrant and agile upstarts? I give them three reasons. First, timing matters. There’s a difference between…
  • The Strategic Mistake Almost Everybody Makes

    Scott Anthony
    21 Feb 2014 | 9:00 am
    “It is simple math,” the strategist said in a tone that sounded suspiciously similar to how I explain things to my six-year-old daughter. “Decreasing churn by a percent — a single percent! — creates tens of millions of dollars of value. A point of market share creates five times that amount. Our growth investments are years from providing that kind of return.” The general point is right — a dollar of investment in incrementally improving the core is almost always going to earn a greater near-term return than a dollar invested in a growth business that might take…
  • Why the X Games Won’t Dethrone the Olympics

    Scott Anthony
    6 Feb 2014 | 7:00 am
    A “new model for how winter sports are done” that “feeds an audience hunger for life-treating daredevilry” and drives “high market penetration and . . . high dollars.” Yes, that’s a collection of phrases describing the X Games, a series of athletic competitions created by cable giant ESPN. With the Winter Olympics set to start this week, is it just a matter of time before we can add “disruptor” to the list of words used to describe the upstart? ESPN started the X Games almost 20 years ago as an effort to reach younger consumers that seemed to be turning away from more…
  • Eight Essential Questions for Every Corporate Innovator

    Scott Anthony
    31 Jan 2014 | 10:00 am
    One of the first, and most lasting, pieces of career advice I received came from Linda Bush, my first project manager when I was a wee pup working at McKinsey & Company. “Ask a lot of questions,” Linda advised me. “You might think you are being annoying, but it’s the only way you learn. And trust me, people will tell you when you have crossed the line.” There’s nothing quite like asking a good question. Bush’s advice helped me in those early days to learn about technical tasks (the magic of pivot tables in Excel), the seeming banalities of the working world (the mysterious…
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    The Evangelist Marketing Institute -- Alex L. Goldfayn -- Techniques For Revenue Growth

  • Obstacles That Keeps Us From Marketing

    Alex Goldfayn
    14 Apr 2014 | 9:14 pm
    I define marketing as consistently communicating your value to people who can buy from you. Here are the obstacles that keep us from doing so: 1. Fear: Of failing; of offending; of rejection. This is the single greatest impediment to marketing action. 2. Perfection: You have many chances to make good impressions. Take action when your marketing is good enough. Only you will know it’s not perfect. 3. Procrastination: Responding to urgent issues (fires) is reactive and keeps a lot of organizations, big and small, from doing the good work of communicating with buyers proactively.
  • The Discipline of Doing

    Alex Goldfayn
    7 Apr 2014 | 8:45 am
    I received a lot of feedback from you regarding last week’s newsletter on the difference between knowing what to do and doing it (it’s discipline). A few of you said it was the best Evangelist Marketing Minute ever. So I spent some time last week defining the elements that go into this discipline: On-demand awareness: You may know what to do after you read an article, or attend a workshop, but can you recall it when it’s necessary? The information must be easily available, on paper, or in your head. Impactful trigger: The reason to begin doing what you know must be…
  • The Difference Between Knowing & Doing

    Alex Goldfayn
    31 Mar 2014 | 8:57 am
    What’s the difference between knowing what to do, and actually doing it? You probably know what to do already. For example, we know that testimonials and referrals are nearly guaranteed ways to grow our revenue, but do we ask for them enough? As a friend and colleague said recently, “If we all did what we know to be the right thing, we would all have perfect bodies.” And none of us would work too much! As the author, consultant and Harvard professor David Maister once said at a small, private workshop of his that I attended, “You all know what to do. The difference…
  • The Best Marketing Is Simple

    Alex Goldfayn
    24 Mar 2014 | 8:56 am
    If you request two referrals per week and hit a 50 percent success rate (which is less than the results my two-step referral process creates for clients), you’ll get 50 new, very warm prospects to have sales conversations with. Close a third of those, and you have 16 new customers, without doing very much work at all. Ask your staff to do the same, and you’ll leverage the power of exponential marketing effort and growth. If you add the “Did You Know” question (“did you know we also do x, y, or z?”) to most of your conversations with customers and…
  • The Revenue Myth

    Alex Goldfayn
    17 Mar 2014 | 8:02 am
    Here are some common misconceptions about revenue growth, and my take on each: Revenue growth depends on sales effort. Perhaps, in the end. But it’s marketing effort, which is one-to-many, that allows interested prospects to volunteer themselves to your sales function. If you want to grow sales quickly, ironically, marketing will get you there faster than sales alone. Revenue growth demands heavy time investment. Not true. My average client grows 15 to 20 percent in their first year with me. They execute simple activities in 15 minutes per day, or less. A carefully-conducted…
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    Conversation Agent - Valeria Maltoni

  • Weighing Whether to Build or Spread

    Valeria Maltoni
    17 Apr 2014 | 3:00 am
    One of the recurring themes in recent years of intense digital concentration has been that of where to create, consume, and comment on content. It seems like a fairly simple choice for many who have immersed in understanding the evolution of tools and options available. However, once we start factoring in the number of social networks and media platforms (potentially) available, the formula becomes more complex. For simplicity sake, say we have two main choices, each with multiple ramifications: (1.) Do we build our own -- URL, platform, body of work, and brand as a consequence -- this…
  • Are You an Extreme Learner?

    Valeria Maltoni
    16 Apr 2014 | 3:00 am
    While learning by example included my most recent thoughts on the topic, I have written about learning at this site extensively. From learning to learn, not a play on words, to one of my older posts and still very much current topic of learning from customers and then recognizing customer learning curve and making it easy for them to complete tasks online.   Learning on demand via John Seely Brown, getting in the learning zone vs. our comfort zone, to how marketers selective learning has become consumers selective hearing in an age of product and service abundance. The importance of…
  • Next Step: Do Better

    Valeria Maltoni
    15 Apr 2014 | 3:00 am
    Earlier today I listened to a podcast of a conversation between Tom Ford and Kinvara Balfour hosted by Apple in its Apple Store, Regent Street, London# [hat tip Om Malik]. It was a good example of the art of the interview thanks to the two ingredients necessary to make a good conversation: A subject that has done interesting things, and has an intriguing point of view -- Tom Ford meets both criteria in spades A set of questions that demonstrate the interviewer is interested in exploring some of those projects and has a certain point of view -- Kinvara Balfour is prepared and skilled on both…
  • Customer-Obsessed Culture

    Valeria Maltoni
    14 Apr 2014 | 3:01 am
    In his annual letter to shareholders#, Amazon.com's Jeff Bezos listed 21 things the company is doing commercially, many in support of its customer-obsessed culture. Bezos missives are a good example of content strategy to keep business promises. As ordered in the letter, he addresses: the growth or Prime the company's investment in readers and authors -- ever since the company rolled out the first Kindle reader, it's been moving into the fertile terrain of book publishing by helping connect authors with their audience -- part of its secret to online dominance is knowing what we read and…
  • Doing Something Meaningful Edition

    Valeria Maltoni
    13 Apr 2014 | 4:34 am
    Doing something meaningful takes guts and it takes time. For this edition of Sunday links, we take a look at the stories that highlight a new development from a multi-year direction. Making Sense: The Tools of Personal Expression Why the Web Still Matters for Writing. Ben Thompson: There is no question that apps are here to stay, and are a superior interaction model for some uses. But the web is like water: it fills in all the gaps between things like gaming and social with exactly what any one particular user wants. Cars as crucibles for personal autonomy. Doc Searls: There is nothing…
 
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    Stokefire - Branding & Advertising

  • Industry specialization: Great! Until maybe it isn’t.

    Tate Linden
    14 Apr 2014 | 9:54 am
    When people are free to do as they please, they usually imitate each other. –Eric Hoffer Posted by: Tate Linden We’re frequently asked by prospective clients whether or not we’re specialists in particular industries such as healthcare or technology. The answer is that we’re not. And we don’t ever intend to be. While this sort of specialization was intriguing to us in the early days at Stokefire’s, we ultimately decided it would be better for our clients (and thus our long-term success) to go in a different direction. I acknowledge that this decision seems…
  • Tutorial: How to Win April Fool’s Day

    Lindsay Benson Garrett
    1 Apr 2014 | 10:25 am
    Step 1.  Determine your victim. Step 2. Acquire large amounts of aluminum foil and surreptitiously pack it in your briefcase. Slink into the office early and unnoticed.  Step 3. Cover your victim’s workspace in aluminum foil. Be thorough. You will be sure to get a raise or even a promotion if you demonstrate extensive attention to detail by covering every paper clip, pencil, and individual post it note.  Extra credit if you cover the individual leaves on the potted plant or any dirty dishes left haphazardly lying around. Step 4.  Write an “official” note from the “management”…
  • Design Alexandria Recap

    Lindsay Benson Garrett
    27 Nov 2013 | 12:25 pm
    This post was written by our lead designer, Lindsay Benson Garrett.  We had a great time last night hosting the Design Alexandria meet up. It was wonderful to connect with local designers and developers who are passionate about creating, growing, and networking. Some of the things that were discussed included Tate’s experience redesigning the DARPA brand. The project goal was to communicate DARPA’s dual mission of developing technology that defends America and scares enemies, modernizing the mark while also going unnoticed. Tate discussed how success was achieved on all accounts, which…
  • Steve Jobs and the Wrong Kind of Dent

    Tate Linden
    26 Nov 2013 | 6:32 am
      Posted by: Tate Linden (@Thingnamer) Following on my previous post about Steve Jobs’s phantom “We’re here to put a dent in the universe” quote, I can’t help but wonder if the sentiment behind it is actually a good representation of what Jobs tried to do with his life. There’s not much point in arguing that Jobs never said anything about denting the universe. I do, however, wonder why he said it. First, putting a dent in something is typically associated with an act of brute strength. He may have led with a sledgehammer in his back pocket, but hope…
  • Event: Design Alexandria at Stokefire HQ

    Tate Linden
    22 Nov 2013 | 9:40 am
    Hey locals! Just a quick note to say that as of a couple days ago we’re hosting Design Alexandria‘s events at our Del Ray HQ. In addition to the usual great chats you’ve been having with other designers and technologists, attendees will get a glimpse inside the doors of our little shop and meet a member or two from our team. As of this moment there are a handful of seats left at next week’s November Meetup, and you’ll need to reserve a spot, since space is pretty limited. Derrick Douglas will be giving a presentation on using InDesign to create an interactive…
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    idaconcpts.com - Ideas and Concepts from Damian Davila

  • What Are “Fake Apps” and How Do You Avoid Them?

    Damian Davila
    1 Apr 2014 | 7:53 pm
    Have you ever downloaded a smartphone app, only to find that it didn’t work? You probably ignored it or deleted it from your home screen, assuming the developers hadn’t worked out all of the bugs yet. However, you may have also fallen victim to what is known in the industry as a fake app. Simply put: not all of the apps in the Android Market or on Google Play are legitimate phone applications. Some of them simply pose as phone apps, then install malware or other malicious code onto your smartphone after installation. Some of them even copy the logo and name of real apps, in the…
  • Judging Your eCommerce Success

    Damian Davila
    14 Mar 2014 | 10:09 pm
    When using eCommerce solutions and websites, one of the most important things to do is to step back and take a look at the amount of success that you are having. This can help you to see what you are doing correctly and what you need to change. Growth is always good, of course, but you want to see why that growth occurred. You want to have a good idea of what it means for your company. You also need to be able to determine when you are having real success that is going to last and when it is just a fluke.  One-Hit Viral Wonders For instance, in modern culture, the Internet makes it so that…
  • Why Establishing Mentorship Programs is Essential for Large Marketing Agencies

    Damian Davila
    13 Mar 2014 | 5:55 pm
    While every marketing agency would have loved to have scouted Seth Godin or Brian Solis at a young age; the reality is that most marketing agencies wouldn’t have been able to benefit from such great talent. Too often, marketing agencies don’t have an adequate mentorship program in place. This problem becomes more acute at very large ones, where the recruiting of young talent is done without a roadmap that truly sets a plan for growth within the agency. First, let’s take analyze the issue from the side of the young marketer. The client of the marketing industry wants to see a track…
  • The Creative Power of “You’re Right” and the Destructive One of “But”

    Damian Davila
    9 Mar 2014 | 11:46 am
    I’m in the lucky position of having a career that involves interacting with lots of people in the daily basis. Through talking with some very interesting and smart people, I have picked up a couple of great tips. Today I want to talk about two of them: the creative power of “you’re right” and the destructive one from “but”. Creative Power of “You’re Right” My very first corporate job right after finishing my undergrad degree was at a major food retailer in Germany.  Their culture was all about getting things right. Get the ordering right.
  • Secrets to Marketing Success from the Net Generation

    Damian Davila
    7 Mar 2014 | 6:07 pm
    Even though I am not part of the Net Generation, I have learned a lot from it. This term was first coined by Diana and James Oblinger in their book Educating the Net Generation and provides great teachings for success in the marketing field.  Here are some key takeaways from this book that will help you towards marketing success. Filtering Out the Noise Our field requires us to constantly challenge the status quo. We have an incredibly amount of available information, however we have to focus on findings that can translate into applications for real-life situations. Your job as a marketer is…
 
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    AgencySpy

  • Puppies Help Combat ‘Slacktivism’ for BBDO Colenso

    Patrick Coffee
    17 Apr 2014 | 2:14 pm
    Puppy spots pretty much write themselves, but this one from BBDO Colenso goes a bit further than most, explaining YouTube’s business model and following with a particularly direct call-to-action that helps viewers donate without spending any money by using views as virtual currency that won’t just vanish like Bitcoin. The release describes it as “potentially a new way for charities around the world to raise money.” That strategy might conflict with Facebook’s new anti-spam algorithm, but as puppy owners we’re quite  susceptible to the message. Credits…
  • Thursday Odds and Ends

    Erik Oster
    17 Apr 2014 | 1:53 pm
    -Easy Explain Video shares Easter egg versions of Game of Thrones, Breaking Bad, X-Files, Homeland and more. link -CVS chief marketing officer Rob Price resigns. link -How a 109-year-old brand stays relevant in the digital era. link -Audi begins digital agency review. link -Coca-Cola partners with QuizUp for branded trivia. link -A “quick and dirty” guide to setting up Twitter campaigns. link New Career Opportunities Daily: The best jobs in media.
  • Bonfire Labs Adds Three Top-Level Hires

    Erik Oster
    17 Apr 2014 | 12:09 pm
    Creative content agency Bonfire Labs continues its growth with the addition of three top-level hires: executive producer Tim Pries, producer John Hunt and designer Judy Leung. The company, which grew by 33% last year, sees the hires as a means “to accommodate burgeoning client demand and enhance its staff infrastructure.” Executive producer Tim Pries is already a familiar face around Bonfire Labs, having worked with many of the Bonfire crew throughout his career. His most recent collaboration came while he was an executive producer at Google’s Brand Studio. Before that…
  • RPA Shows off Mandalay Bay with ‘Resortist’ Extension

    Erik Oster
    17 Apr 2014 | 11:09 am
    RPA has a new print and outdoor campaign for Mandalay Bay, extending their “Resortist” campaign. The campaign strategy “is to further differentiate the resort by injecting the advertising executions with new electricity in a welcoming way befitting of a 120-acre resort.” continued… New Career Opportunities Daily: The best jobs in media.
  • DDB Creates Music Video for Hot New Artist ‘Antonin Dvořák’

    Patrick Coffee
    17 Apr 2014 | 11:09 am
    As part of a campaign called “The Classical Comeback“, DDB Brussels has created an honest-to-God music video to accompany “Symphony No. 9 Allegro con fuoco” by hot-shit Czech star Dvořák. What, you don’t think he’s contemporary? He’s only been dead for 110 years. Cheerleaders, schoolgirl uniforms and timpani ahead… That was certainly unexpected. Call it a professionally orchestrated K-pop video. Some details after the jump. continued… New Career Opportunities Daily: The best jobs in media.
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    Search Engine Journal

  • Facebook Introduces Feature To Help You Find Nearby Friends

    Matt Southern
    17 Apr 2014 | 1:32 pm
    Facebook’s Product Manager, Andrea Vaccari, announced today the beginning of a roll out of an optional new feature […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out. TwitterFacebookGoogle+ The post Facebook Introduces Feature To Help You Find Nearby Friends appeared first on Search Engine Journal.
  • SEO 101: How Google Algorithm Changes Are Impacting #Marketing Processes

    Melih Oztalay
    17 Apr 2014 | 9:04 am
    Ever notice how you have to go back and make changes to your website each time Google makes […] Author information Melih Oztalay CEO at Local Listing Services Melih (“may-lee”) Oztalay is a veteran of the Internet with over 20 years experience and expertise. He is the CEO of SmartFinds Internet Marketing located in Birmingham, Michigan, providing Internet marketing solutions and services to businesses. The agency’s recent focus on Geographic Marketing solutions for multi-location business to reach local consumers through web and mobile searches. Some of SmartFinds' clients include…
  • Your Brand Versus Your Domain: 6 Factors to Consider

    Adam Torkildson
    17 Apr 2014 | 5:36 am
    When it comes to choosing the perfect brand name, certain factors are often used to evaluate potential options. […] Author information Adam Torkildson PR Director at Disruptive Advertising Adam is the PR Director at Disruptive Advertising. He writes on Marketing, PR, PPC, Native Advertising and how these all interact with each other on sites like Forbes, SocialMediaToday, SEJ, Examiner and others. TwitterFacebookGoogle+LinkedIn The post Your Brand Versus Your Domain: 6 Factors to Consider appeared first on Search Engine Journal.
  • The New Definition of Search Engine Optimization

    Bill Belew
    17 Apr 2014 | 3:56 am
    I wish I had a nickel for every person who has come to me and said, “I paid […] The post The New Definition of Search Engine Optimization appeared first on Search Engine Journal.
  • Matt Cutts Debunks SEO Myths

    Matt Southern
    16 Apr 2014 | 3:34 pm
    Matt Cutts, Google’s head of search spam, answers a question about SEO myths in his latests Webmaster Help […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out. TwitterFacebookGoogle+ The post Matt Cutts Debunks SEO Myths appeared first on Search Engine Journal.
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    PSFK

  • X-Ray Mirror Shows What You Look Like On The Inside [Video]

    Tiffany Nesbit
    17 Apr 2014 | 11:00 am
    As infants, humans are able to recognize themselves in mirrors from around the age of 18 months. With that recognition, we become interested in our physical bodies, beginning to use mirrors as a way to groom ourselves and perceive any changes. Over time X-Rays, MRIs and CAT scans have been developed so that we can get an idea of what’s going on inside of our bodies; but it wasn’t until now, with the invention of the ‘digital mirror,’ that we have been allowed a more complete view of our insides. When standing in from of the digital mirror, people can see their bones,…
  • Trivia Game Turns Correct Answers Into Donations For Sesame Street

    Ross Brooks
    17 Apr 2014 | 10:45 am
    In order to raise money for childhood education around the world, Collaborative Fund, an investment fund focused on supporting and investing in the shared future, has put together a game with Sesame Workshop. It’s called Playalong, and every time you choose the right answer, the fund will donate money to the cause. Collaborative Fund have so far made $1,000 of their own money available to see whether or not the experiment will spread. Each correct answer is worth 1¢ to the Sesame Workshop, and if it takes hold, the group hopes to get other involved as well. Like they say on the…
  • Weight-Sensing Lamps Shine Brighter Under Pressure [Pics]

    Leah Gonzalez
    17 Apr 2014 | 10:30 am
    Industrial designer and Rhode Island School of Design student Kebei Li has designed force-sensing lamps that light up depending on the weight of the objects placed on top of them. The force-sensing lamps respond to the weight placed on them and emit a corresponding amount of light. This means that the heavier the object, the brighter the light. Kebei Li created the lamps as part of his degree project, an exploration into contemporary artifact culture. The force-sensing lamps is an experiment into the nuances of functionality and purpose. While the lamps are completely functional, they have no…
  • Sky Drawings Squeeze Into The Negative Space Above Buildings [Pics]

    Ross Brooks
    17 Apr 2014 | 10:30 am
    If you look directly above you in most cities around the world, chances are you will see nothing more than a blue sky and buildings. For some people, like French artist and illustrator Thomas Lamadieu, there is an entire world hidden in those shapes and spaces – all of which come to life in his Sky Art collection shown below. Lamadieu first started creating imaginative scenes in the sky almost a year ago today. His style has continued to evolve since then, with his most recent illustration drawn onto locations in Germany, Canada, Belgium and France. Mostly shot from crowded European…
  • This Album Plays For Free If You Can Keep Its Mascot Dancing [Video]

    Ross Brooks
    17 Apr 2014 | 10:15 am
    To promote their new album, Nid & Sancy, the Belgium-based electropunk duo, teamed up with Lab101 to create the Cut Up Jeans Technique iOS app. Not only does it give listeners the chance to hear their entire new album for free, but it also requires users to dance along with a guy named R.A.N.D.Y. R.A.N.D.Y. is a character inside the app that doesn’t enjoy calm environments, which is why you have to shake him consistently to get a reaction. For as long as you can keep him moving, you also get to listen to the band’s new album. While it sounds like a lot of fun, the only problem…
 
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    Superhype

  • How AC/DC Turned Loss into Triumph with “Back in Black”

    ddeal
    16 Apr 2014 | 4:07 pm
    The rock and roll world recently exploded with rumors that AC/DC was finally calling it quits. Unfortunately, those rumors included speculation that founding member and rhythm guitarist Malcolm Young was suffering a debilitating health problem. The band responded with some good news and bad news. The bad news was that Young was taking a break from recording due to an undisclosed health problem. But the band also affirmed its intent to stick together and make music. In fact, AC/DC has endured through hard times before. Thirty-four years ago, one of rock’s loudest, badass bands taught…
  • How Coachella Creates a Digital Community

    ddeal
    15 Apr 2014 | 7:45 pm
    The Coachella Valley Music and Arts Festival is the top music festival in the world, according to Billboard, grossing $67.2 million and attracting 180,000 people in 2013 over the course of two weekends. It’s also an elite experience for the affluent, with an expensive admission fee and amenities that include a furnished “Shikar style tent” with electrical outlets and two queen-sized beds at a cost of $6,500. I’ve been fully immersed in Coachella. I’ve discovered artists such as Haim and ASAP Ferg, re-kindled my love affair with the music of the Cult, and enjoyed…
  • Do Wearables Have a Fashionable Future?

    ddeal
    14 Apr 2014 | 11:54 am
    Roger Wood wants to turn wearable technology into a fashion statement. Wood is the founder of (ART+DATA) Design, and he recently joined OnBeep, a stealthy, secretive startup developing a new wearable device that will combine serious technology with fashion sensibility. Wood recently shared with me on LinkedIn how he and OnBeep plan to transform  notoriously ugly wearable technologies into something as aesthetically pleasing as a Rolex. The device, under wraps at OnBeep, promises to change the way people collaborate in groups. According to Wood, the spirit of the founders moved him to join…
  • How Kiss Created a Great Brand with Rock Theater

    ddeal
    10 Apr 2014 | 4:40 am
    They finally made the hall. After selling 100 million albums, reinventing the rock concert as theater, launching their own comic book series, and scaring the bejesus out of parents everywhere, Kiss was finally admitted to the Rock and Roll Hall of Fame in 2014. But the band really belongs in a hall of fame of its own. More than 40 years ago, Kiss created a modern template for rock branding. As I discuss in my new SlideShare presentation, the band’s ability to create compelling rock theater was one essential element of the band’s blueprint for success. Kiss made memorable music in…
  • Emerging Artist Spotlight: Beatrice Brigitte

    ddeal
    9 Apr 2014 | 5:21 am
    Beatrice Brigitte doesn’t like to follow formulas. The 25-year-old singer rejects the lush production and auto-tuned, anthemic vocals that rule the pop charts in the American Idol era, in favor of a simpler, more organic sound. On many of the songs she writes (such as “The Day”), her voice floats like a ghost through spare, quiet string arrangements. Brigitte paints textured landscapes that combine a dreamy, otherworldly sound (think Mazzy Star) with lyrics exploring dark themes such as fear, personal betrayal, and suicide.  In these themes the listener can detect the…
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    Tom Peters

  • 9 to 4,096

    Tom Peters
    17 Apr 2014 | 7:26 am
    As most of you know, our MOAP/Mother Of All Presentations is posted at excellencenow.com. It is—or attempts to be— “the works.” Pretty much all the stuff I’ve worried about over the last 3+ decades. There are 23 Parts and 4,096 slides. The core idea is what I call the “15H Model”—15 key ideas, each signified […] The post 9 to 4,096 appeared first on Tom Peters.
  • Mauritius

    Cathy Mosca
    16 Apr 2014 | 10:10 am
    Today, Tom’s speaking to The National Productivity and Competitiveness Council, in Port Louis, Mauritius. Their website shows that they launched a productivity improvement program for SMEs back in December 2013. The PPT slides are available below: Mauritius, Final Mauritius, Long The post Mauritius appeared first on Tom Peters.
  • Excellence.NO EXCUSES.

    Tom Peters
    14 Apr 2014 | 10:38 am
    The following is the Executive Summmary from my 603-page superdoc: “Excellence. NO EXCUSES.” You’ll find it below, and also in PDF and PowerPoint formats. Herewith: In 1985, I gave a 2-day seminar to YPO members in Manhattan. As we moved to close, I asked for feedback. Early on, a chap by the name of Manny […] The post Excellence.NO EXCUSES. appeared first on Tom Peters.
  • BIG Data.NOT.

    Tom Peters
    8 Apr 2014 | 10:51 am
    Consider … “The Gross National Product does not include the beauty of our poetry or the intelligence of our public debate. It measures neither our wit nor our courage, neither our wisdom nor our learning, neither our compassion nor our devotion. It measures everything, in short, except that which makes life worthwhile.”—Robert Francis Kennedy “To […] The post BIG Data.NOT. appeared first on Tom Peters.
  • Update: Excellence. NO EXCUSES!

    Cathy Mosca
    31 Mar 2014 | 2:52 pm
    Tom has kept working on this collection of essays, so that now it contains every one of his familiar topics along with the new ones he picked up in a year of self re-education. You’ll find “people first,” “bias for action,” and “the importance of training,” as well as “social media,” “gamification,” and “the accelerating […] The post Update: Excellence. NO EXCUSES! appeared first on Tom Peters.
 
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    Brand New

  • Linked: Luxury Brand Extensions

    Armin
    17 Apr 2014 | 7:15 am
    Link Wheat is Wheat is Wheat , a current exhibit at San Francisco Museum Of Craft and Design, by Peddy Mergui explores comical (yet serious) extensions from world-famous brands.
  • Noted: New Logo for Weather Underground

    Armin
    17 Apr 2014 | 7:04 am
    Lone Raindrop "Founded in 1995 as the first online weather service, Weather Underground supplies weather data solutions to the many of the leading media companies and millions of users across the globe through their mobile apps and website wunderground.com. With over 34,000 personal weather stations worldwide, Weather Underground is able to provide meaningful and reliable weather data to people in real-time. Weather Underground is part of The Weather Company and is based in San Francisco, California." Design by: N/A Opinion/Notes: I had never heard of Weather Underground before but, given the…
  • Reviewed: New Logo and Identity for The Battery by MM

    Armin
    17 Apr 2014 | 4:06 am
    Too Rich for my Blood Opened in November of 2013, The Battery is a 58,000-square foot, five-story private club located on Battery Street in San Francisco, CA. Created by tech entrepreneurs (and millionaires) Xochi and Michael Birch, who sold their company, Bebo, to AOL for $850 million in 2008, the club features five bars, a restaurant (called 717B), a 3,000 bottle wine cellar, a library, a game room, fourteen luxury hotel suites, a gym, a spa, and a 20-person hot tub. It has its own art program with a curator. Membership costs $2,400 and you must be nominated by an existing member and pass a…
  • Linked:

    Armin
    16 Apr 2014 | 7:14 am
    Link Wally Olins, a bastion and pioneer of branding, passed away on Monday, April 14. Saffron shares the sad news. Patrick Burgoyne and Michael Johnson also contribute to remembering him.
  • Noted: New Logo for Johannesburg Stock Exchange by Interbrand Sampson de Villiers

    Armin
    16 Apr 2014 | 7:09 am
    Line Exchange "The Johannesburg Stock Exchange (JSE) is based in South Africa where it has operated as a market place for the trading of financial products for 125 years. It connects buyers and sellers in equity, derivative and debt markets. The JSE is one of the top 20 exchanges in the world in terms of market capitalisation and is a member of the World Federation of Exchanges (WFE). The JSE offers a fully electronic, efficient, secure market with world class regulation, trading and clearing systems, settlement assurance and risk management." Design by: Interbrand Sampson de Villiers…
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    Internet Business & Marketing Strategy - Andy Beard

  • SPAM Box Zero in Gmail – The Ultimate Goal

    Andy Beard
    1 Apr 2014 | 3:28 am
    I have read hundreds of articles on how to achieve in-box zero, but never an article on how to ensure that the email lists you signed up for or important notifications never end up in the spam folder. Lets face it, Google even classify their own emails as spam sometimes Set Up Universal Spam Filter Go to Gmail Settings >> Filters >> Create New Filter For those that don’t know their way around Gmail Click on cog icon Click settings Click the filters tab (yeah I know the tabs aren’t obvious) Scroll all the way to the bottom of the page Click the “Create New Filter”…
  • A Comical Story About Failed Onboarding Process

    Andy Beard
    27 Mar 2014 | 9:19 pm
    Update 31st March It turns out the account might have been a hoax/fake account Hi everyone, I just talked w/Patrick Pichette: the @googlepatrick account is a fake. /cc @amac — Rick Klau (@rklau) March 25, 2014 I have noticed a few fake accounts on Twitter have recently added details that they are fake within the description and then are allowed to “pass” so it would be unusual for Twitter to actually remove an account for this specifically. Also if an account is removed for that reason, the error messages should be different Original Story I am writing this because I think…
  • SEO vs Inbound Marketing vs Content Marketing – A Reality Check

    Andy Beard
    25 Mar 2014 | 12:04 pm
    I am a big believer in reality over fiction in marketing when it comes to data. Creative writing is one thing, fudging the numbers is quite something else. According to TFM & A Insights Update: They have been very proactive in fixing the content with something more suitable so I have removed the nofollow “The below Google Trends graph on Content Marketing search vs. SEO Marketing search speaks for itself” Lets even add in our friend “Inbound Marketing” Unfortunately this is selection bias.. Selection bias Selection bias is a statistical bias in which there is an…
  • How To Stalk a Company on Social Media (For Their Benefit)

    Andy Beard
    11 Mar 2014 | 10:57 am
    I recently wrote about how we can fight against patent trolls in the marketing space. As I mentioned in that post, one of the simple proactive ways to combat patent trolls and companies taking the legal route armed with trivial incremental software patents is simply to support their competitors and in particular their targets. Some alternate titles could be:- Searchmetrics Employees To Follow On Social Media or How to support the company sued by Brightedge for trivial software patents or How to empower your biggest fans on social media Follow them & their employees on social media…
  • My Software Patent Troll Veto ( BrightEdge )

    Andy Beard
    7 Mar 2014 | 9:25 am
    I love patents – I think allowing true inventors some protection for their efforts is a wonderful thing e.g. Cats Eyes were an amazing invention that I am glad were so widely adopted in the UK. I am not even totally against software or business process patents – I think it is possible to come up with something which is more innovative than “do it on a computer” or “automate it more” patents. e.g. PageRank I am on the fence regarding the Apple/Samsung wars with design patents & FRAND patents. I own both Android & iOS devices. Patents also have some…
 
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    Drew's Marketing Minute

  • Is creativity bad for marketing?

    Drew McLellan
    8 Apr 2014 | 8:54 am
    As a writer just typing the question – is creativity bad for marketing – hurts a little. Advertising and marketing people pride themselves on their creativity. After all, it’s one of the lures of the profession for most of us. But does it serve our businesses and our business goals? On the surface, it’s easy to argue that creativity is essential to good advertising and marketing. Whether it’s strategic nuances and insights, being innovative in your brand and how you express it, or marketing materials that capture the audience’s attention and imagination – all of those…
  • Danger! Distraction ahead!

    Drew McLellan
    14 Mar 2014 | 5:19 am
    There’s a lot of discussion around the notion that our attention spans are shortening. Forbes recently blamed it on social media and the nonstop 24/7 media barrage. While I think our uber plugged in lives certainly contributes, there’s more to the story. Yes, we are being bombarded with more information than ever before but we also distract ourselves when we don’t keep things in perspective. For example, one of the greatest dangers to our focus is actually all the attention we afford our competition. Should we keep an eye on them? Sure. But we shouldn’t let them pull us off course.
  • Who determines absolute value?

    Drew McLellan
    5 Mar 2014 | 4:18 am
    Many people, myself included, believe in the power of a strong brand. Brand positioning has influenced buying decisions for years and a company with a strong sense of their own brand and a commitment to authentically walking out that brand is at an advantage over their competitors. In the past, a great brand could significantly influence if not determine the absolute value of a product or service. But, is that marketing truth evolving? I’ve just finished reading the book Absolute Value, What Really Influences Customers in the Age of Nearly Perfect Information* by Itamar Simonson and Emanuel…
  • Should you be a content marketer?

    Drew McLellan
    12 Feb 2014 | 4:30 am
    Content marketing.  It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? Odds are, if you’re doing any marketing at all — you’re at least accidentally dabbling in content marketing. But, should you be a content marketer?  Let’s look. First — it goes by many names.  Some people call it custom publishing or branded content.  Other people slap the label of social or digital marketing on.  And all of those names are accurate. Content marketing is a broad term for any marketing technique that creates and distributes valuable,…
  • Trends we can’t ignore

    Drew McLellan
    31 Jan 2014 | 4:00 am
      In marketing, we’re always being asked to look into the future and foresee what’s coming down the road. We get plenty of help as the New Year rolls in, as the predictions freely flow. One of the most comprehensive looks at the coming year is JWT’s Trend Report. Their report is the culmination quantitative, qualitative and desk research throughout the year. They identify the top ten trends that they believe will significantly impact the coming year and explore how these trends will show up and impact our day to day lives. It won’t surprise you that technology finds itself in the…
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    Branding Strategy Insider

  • The Role And Value Of Branding

    Mark Di Somma
    17 Apr 2014 | 12:10 am
    So many people misunderstand the role of brand. They think it’s a synonym for marketing, and marketing is a synonym for media spend. A brand tells people who to value and why. Marketing tells them how the brand is valued, and where to access it. The purpose of your brand is to use that perceived value to provide you, through marketing, with sustained sales at a greater level of return than the market is inclined to give you over the longer term. The objective of every brand should be to lift what people are prepared to pay, to motivate people to value you more than they would do otherwise.
  • Brand Building For Market Agility

    Mark Di Somma
    16 Apr 2014 | 12:10 am
    Actions and reactions are a strange two-speed dance in the context of market agility. Reactions are the responses that competing companies must actually make together and in a co-ordinated manner to shifts in market dynamics and / or customer expectations. Doing so sets a new norm over which the participants themselves can then compete. The airline industry generally, with the exception of the upper-market carriers, has reacted to economic pressures by dropping ticket prices and introducing fees for services. Shifting the emphasis from prestige to transport, and charging people for everything…
  • How Brands Should Say Goodbye To Customers

    Mark Di Somma
    15 Apr 2014 | 12:10 am
    Brands and customers part company for all sorts of reasons. Relationships are tidal. We outgrow the need for a brand or product, our tastes or priorities shift, we don’t live where we lived or work where we worked or spend our time doing what we used to do all the time, perhaps we decide to pass on the latest upgrade. And, objectively, that’s a healthy thing. Those ebbs and flows provide markets with movement. They ensure that new players can enter and gain new customers and current players can change their position in a sector as they gain or lose followers. Most brands have their heads…
  • Questioning The Quest For Brand Differentiation

    Mark Di Somma
    14 Apr 2014 | 12:10 am
    For some time now, brands have pursued difference. Spurred on initially by Jack Trout, they’ve positioned, disrupted, innovated…all with that elusive goal in mind. To stand out and stand apart from their competitors. Benefits, positioning, pyramids, strategies…a lot of time and energy has gone into trying to help brands achieve difference. Everyone’s been on that quest to become a Purple Cow. Don’t get me wrong. I’m a Seth Godin fan and, inspired by that, the call for differentiation has been a recurrent theme in my own work, but there’s no denying that for the most part…
  • The Customer Experience Workshop

    Derrick Daye
    11 Apr 2014 | 12:10 am
    The Blake Project offers a highly impactful and interactive brand strategy workshop that pairs the insights of customers and brand stakeholders for a day-long collaborative session where a unique, customer-valued and brand-centric customer experience is co-created. The power of this workshop resides in the collaborative process. Working, imagining and creating together, customers interact with their company ‘peers’ to create the template for an enhanced experience that will build equity and value for both the brand and its customers. Facilitated by the seasoned brand experts of The Blake…
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    PRNewser

  • Spin the Agencies of Record

    Patrick Coffee
    17 Apr 2014 | 3:45 pm
    Boston’s Adam Ritchie Brand Direction will be PR AOR for Urbini, a juvenile products (read: strollers) brand so confident in its newly developed lightweight aluminum that it supplied the material to the aerospace industry for use on a new satellite–but not a drone. Big difference. Stuntman PR will be the agency of record for Mexicue, a brand that started as a New York City food truck but will soon become a national chain thanks to investment from Ruby Tuesday’s founder Sandy Beall. Red-hot Mexican and down home barbeque sound like a more natural pair than peanut butter and…
  • World Wildlife Federation Finds Another Use for Snapchat

    Patrick Coffee
    17 Apr 2014 | 2:27 pm
    Last week we discussed why Snapchat might be the future of content marketing with ICED Media president Leslie Hall. In case you’re still skeptical, here’s a very clever campaign from the World Wildlife Federation Denmark and agencies UncleGrey (Denmark) and 41? 29! (Turkey) that combines a few topical elements: a traditional video clip, selfies, hashtags, the temporary nature of Snapchats and the emotional components that make content sharable. While the campaign might not directly encourage fundraising, it’s certainly a creative use of the medium. [H/T PSFK] New Career…
  • What Will the Successful Campaigns of the Future Look Like?

    Patrick Coffee
    17 Apr 2014 | 12:55 pm
    Something like this? The question that plagues most businesses today is the same: how do we truly reach and create a relationship with the customer? How do we ensure that the sentiments surrounding our brand are positive? We all know that the combined powers of traditional advertising and earned media aren’t quite enough–and even brands with incredibly successful interactive, multimedia campaigns like Dove’s “Real Beauty” encounter blowback on social media and beyond. So what do the brands of the future need to do to stand out? What will the most successful…
  • Oxygen’s New Lineup Is Tailored for the Young, Multicultural Female Viewer

    Tonya Garcia
    17 Apr 2014 | 12:12 pm
    Oxygen, a network that has always geared its programming towards female viewers, is now going to zero in even more closely on the millennial, multicultural woman with new shows that include a nail art competition, Nail’d It!, that will culminate in a $100,000 prize; Sisterhood of Hip Hop, a reality show revolving around five female hip hop artists in the making; and Living Different, a show that will focus on women living “alternative” lifestyles. At the network’s upfront, Frances Berwick, president of Bravo and Oxygen Media, said, “African-American and…
  • 5 Things Young PR Pros Should Know to Get a Job

    Shawn Paul Wood
    17 Apr 2014 | 11:05 am
    About that? So am I … just sayin’. ICYMI: The U.S. job market is doing a skosh better than it was years ago. That said, there are a few jobs available in public relations. Good times, right? Are you ready to snag them? If you think you are — whether you are fresh out of college or have a couple of years in your portfolio — there may be a few things to understand before you hit *APPLY*. Aside from your charming personality and winning smile that would make a dentist hate your guts, how can you stand out from the competition? Here are 5 ways to do just that. Get your…
 
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    Small Business Marketing Blog from Duct Tape Marketing

  • 4 Realities of Inbound Marketing You Can’t Afford to Neglect

    Guest Post
    17 Apr 2014 | 4:40 am
    4 Realities of Inbound Marketing You Can’t Afford to Neglect written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest is Rohan Ayyar – Enjoy! photo credit: shutterhacks on Flickr Inbound marketing and social media participation for brands are one of the most effective promotion tactics today. The whole world of marketing is now skewed towards “earning customers” instead of “buy, beg, or buy your way in” that outbound marketers follow, if this Inbound vs. Outbound…
  • Rules For Modern Selling

    John Jantsch
    16 Apr 2014 | 4:30 am
    Rules For Modern Selling written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Bill Caskey The game of selling has not really changed that much – the job is to build relationships, provide value and help people solve their problems – in the end, if you are to succeed, that means selling things. What has changed dramatically, however is the way you accomplish many of these things. The way you sell must change because the way people buy has certainly changed. My guest for this week’s episode of the Duct Tape…
  • How to Get Sales and Marketing On the Same Page

    John Jantsch
    15 Apr 2014 | 5:16 am
    How to Get Sales and Marketing On the Same Page written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing The title of today’s post became one of the major sub themes of my upcoming book Duct Tape Selling. It didn’t start out that way, but in working with more and more sales departments it became clear that the move to inbound and social selling occurs much more effectively when there’s a culture of cooperation and integration within sales and marketing departments. Sadly, this is rarely the case. In fact, I’ll be presenting my view of the sales and…
  • 5 Essential Elements of a Useful Social Media Plan

    John Jantsch
    14 Apr 2014 | 4:56 am
    5 Essential Elements of a Useful Social Media Plan written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: mkhmarketing via photopin cc Living inside the bubble of the social media marketing world, it’s easy to forget that many organizations still don’t know how to reconcile social media into their everyday sales and marketing routine. I taught the executive team of a very successful organization the basics of social media this past week and it was a great reminder that focusing on tactics without an organized strategy is still the…
  • Weekend Favs April Twelve

    John Jantsch
    12 Apr 2014 | 6:23 am
    Weekend Favs April Twelve written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. Good stuff I found this week: Snappy Checkout – Simple and slick looking way to add shopping cart to your site Syndical – Service that makes…
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    Dose of Digital

  • Who Responds To The Responders?

    Bill Evans
    11 Apr 2014 | 5:24 am
    As I thought it might, my last post about social media stirred quite a bit of discussion. As such, I thought it would be useful to perhaps dedicate another post as a means of both clarifying my position, and providing some counter-points to the various responses that have been generated around the web. To recap, my original post wasn’t meant to suggest that pharma should completely abandon social media, but rather that the interest in social engagements is over-calibrated when weighed against the potential business impact for a given brand.  There are two points that encapsulate my…
  • Is It Time For Pharma To Give Up The Social Media Ghost?

    Bill Evans
    28 Mar 2014 | 7:25 am
    Social media has been a big focus for pharma marketers for a while now. By my count, at least 30-45% of ePharma’s agenda from the 2014 NY conference was focused on the subject, and there is a whole cottage industry of other conferences specifically for social media fin the pharma industry. If you spend any time following pharma folks on Twitter, you can find tons of tweets on the subject and create whole feeds for hashtags like #socpharm, #hcsm, #pharmsm, etc. I say it’s time to move on. You read correctly. Before some of you go indiscriminately crazy and lambaste me in the comments for…
  • Initial Impressions of Sphero 2.0: The Best and Worst of the Digital Age

    Bill Evans
    7 Mar 2014 | 7:23 am
    Last night I picked up a Sphero 2.0 from the Apple Store as I needed to test it out for a client project. After about 5 minutes I remarked to my wife that, “This is exactly what’s good and bad about my job. On the one hand, I get to play with these neat kinds of toys and call it work. On the other hand, it’s a $129 dollar ball.” Initially, I thought my 8 month old puppy would love it, as it was more interactive then her usual analog tennis ball, but she was terrified by the thing. My 3 girls however, were enamored right away. I’ve been using it for about 24 hours now and the…
  • A Deep Review Of My First 2 Months With Google Glass

    Bill Evans
    28 Feb 2014 | 7:56 am
    I’ve recently been adopted into the Google Glass explorer program. I debated whether or not to accept the invitation, but ultimately felt it probably would be a good idea, if for no other reason than there may be something unexpected that came from using them for a bit. Having had the chance to play with Glass a few times prior to this, the experience left me rather nonplussed. Factoring in the $1,500 price tag, and my interest was marginal. Had work not agreed to cover the expense, I probably would have passed on the invite altogether. I’ve been using Glass off and on now for about a…
  • Friday Follow Ups

    Bill Evans
    17 Jan 2014 | 10:12 am
    Google Unveils Smart Contact Lens That Lets Diabetics Measure Their Glucose Levels – Unless it’s delivered via drones, 60 minutes won’t cover it. Tanning Bed Case Kills Phone Bacteria Overnight – I once worked for a guy who was talking on his cell phone at a urinal and tried to hand it to me to chime in on his conversation. True story. Traffic Ticket For Driving With Google Glass Gets Dismissed In Court – What, the NSA couldn’t pull her file to see if the thing was on? Mashable Writer Says Google is Eating Apple’s Lunch– Go ahead and see if you can spot the…
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    GoMediaZine

  • Your chance to win $1,000 in cash and design weaponry, huge exposure and more (in 3 minutes or less)

    Mockup Everything
    17 Apr 2014 | 6:19 am
    Arm Yourself. Get ready for the design battle of a lifetime, from your friends at Go Media. Head to MockupEverything.com to scope out our mockup templates and prep your original designs for battle. PLEASE NOTE: YOU MUST MOCKUP YOUR DESIGNS ON MOCKUPEVERYTHING.COM TO BE CONSIDERED!   Wanna win this thing? Here’s how: - Choose your template wisely, mock it up and then upload your original kick-ass design above or at http://woobox.com/4mx6fa by Thursday, May 29 at 11 pm EST. - Vote Up your design – and those you love – at our gallery! - Keep entering! On May 29, 2014 at 11 pm…
  • Mockup Templates are only $2.99 each!

    Mockup Everything
    16 Apr 2014 | 5:46 am
    I know how many grueling hours you put into that design. You’re so super excited that you’re tempted to just send it off to the client as is, amIright? NO! You’re smarter than that. Tell me that you have a few moments (and a few dollars) to make that design shine. I promise it will take your design from ordinary to extraordinary. All you have to do is head over to MockupEverything.com where we are selling individual versions of our high-quality layered and masked Photoshop mockup files in categories like: Apparel Technology Headwear Food & Beverage Outerwear and more!
  • Tutorial: Aged poster design with the Photocopy Noise Texture Pack

    Simon H.
    15 Apr 2014 | 6:27 am
    Hello there! Simon from Studio Ace of Spade here. Long time no see. I’m here to introduce you today to a texture pack I’ve created, called the photocopy noise texture pack. I’m delighted to announce that it’s finally on sale at the Arsenal! What is the pack about? What’s so special about this texture pack? First of all, these are hand-made textures. They were made using an old photocopier that had a toner on its last leg. The result is a pack of six fantastic noise textures. The process was simple: I created a black document in Ai, and printed it as many times as…
  • eCommerce Nightmare: How CS-Cart handcuffed us for years and why we switched to WooCommerce

    Jeff Finley
    14 Apr 2014 | 6:30 am
    Oh dear, where do I start? I feel like there’s a huge story behind the scenes that we’ve never let our community in on. To be honest, we’re quite embarrassed about it and we’ve been trying to make things right ever since. But I think it’s time to come clean. TL;DR: We’ve been trying to upgrade our graphic design resource marketplace, the Arsenal since 2010 and have failed miserably due to working with a heavily customized version of CS-Cart which seemingly handcuffed us to their development team. 4 years, headaches, panic attacks and tens of thousands of…
  • Packaging Design: 50+ Awesome Inspirations

    Go Media
    11 Apr 2014 | 6:03 am
    Here at Go Media, we’re passionate about all aspects of design: web, print, branding and illustration. Some may say we have too much fun, but we’d disagree. It’s just that we believe it’s really important to love what you do. Recently, we were tasked with yet another awesome project - packaging design for Dirty Energy, a brand new energy bar packed with all sorts of goodness.  We enjoyed building upon its core theme, “built from the ground up,” incorporating earthiness into our design. We’ve been collecting inspiration for our next design –…
 
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    Digital Influence Mapping Project

  • Making Ideas Stronger Through Executive Feedback

    John Bell
    14 Apr 2014 | 3:55 am
    We are constantly designing new ideas: content marketing programs, ways to practically educate customers, brand ideas, tools that help people get stuff done and more. It’s all highly creative and requires a back and forth between those designing the solution, those who will actually use the solution and the executive stakeholders who fund or otherwise support the initiative.   So much noise is made about getting end-users into the design process and making sure that we are all building something with the user in mind. That is super-critical. Far less noise is made about getting…
  • Chipotle: Building Content Marketing on a Story Platform

    John Bell
    7 Apr 2014 | 3:41 am
    There are many flavors of content marketing. Most of us are using content to build a direct relationship with our customers and sales channel. We divert resources from what we would have tried to accomplish via advertising towards creating valuable content and then extending the reach via paid and earned media. Chipotle does all of that and is going further. Look at their Cultivate Festival that creates events with music, local food providers and educational food bars for Chipotle. Look at their CAA-fueled work with the Scarecrow video (12M+ views) and the mobile games of the same name/theme.
  • Digital Data: Move From Listening to Learning

    John Bell
    31 Mar 2014 | 4:00 am
    We must turn the corner from merely collecting and repackaging social and digital data to actually analyzing "big data" and learning from it. We Are Social have it right in their Future Factors 2014 Report.  3 Phases of Listening I often describe brand marketers moving into a 3rd phase of social listening and digital data mining. The first phase was the "just do it" phase. Brands realized that they could learn and gain experience simply by monitoring what people were saying about their products and services across social media. Listening to brand mentions in blogs…
  • Re-intermediation At The Hands of Social Networks

    John Bell
    24 Mar 2014 | 4:01 am
    We could have seen it coming. Build a million brand fans on Facebook and then watch as Facebook turns off your access to those very fans. That’s what people are talking about when they mention Facebook Zero. As Marshall Manson from social@Ogilvy summarized in a recent post, “Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. In 2012, Facebook famously restricted organic reach of content published from brand pages to about 16 percent. In December 2013, another round of changes reduced it even more.” Re-mediators Where brands…
  • Three Harsh Realities of Content Marketing

    John Bell
    10 Mar 2014 | 4:05 am
    Many businesses will make moves to put content marketing at the heart of their marketing and communications.  It may look simple but just as the Tim Robbins character in Robert Altman's The Player underestimated the power of the writer, it's easy to underestimate what it takes to actually do it well.  I define content marketing as follows: When brands organize themselves to deliver a regular stream of valuable content to customers and stakeholders meant to strengthen their relationship with those audiences, they are practicing content marketing. The “value” must be…
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    The Hidden Persuader

  • "Food for thought"

    hidden persuader
    15 Apr 2014 | 7:28 am
    "Brands have two rules - persuading outsiders to buy and persuading insiders to believe." -- Wally Olins
  • "Wally Olins"

    hidden persuader
    15 Apr 2014 | 7:18 am
    "Wally Olins, co-founder of Wolff Olins and chairman of Saffron Brand Consultants, has died aged 83. CR editor Patrick Burgoyne pays tribute."Here.
  • "Food for thought"

    hidden persuader
    15 Apr 2014 | 7:12 am
    "Bouquets of hashtags are the modern way to express grief."-- The Sunday Times on Peaches Geldof
  • "Fuck The Poor?"

    hidden persuader
    8 Apr 2014 | 3:00 am
  • "Adventure Awaits"

    hidden persuader
    8 Apr 2014 | 2:59 am
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    Why Advertising Sucks

  • Redo Resend Repeat

    Joker
    16 Apr 2014 | 4:00 am
    Fuck reduce, reuse and recyle… this is the bread and butter of the advertising industry and what clients pay for. They think they’re paying for creativity or strategy? Fuck no, they’re paying for rehashed ideas that have been revised ad nauseum. They’re getting refried beans. They’re getting last year’s leftovers with a zesty new twist of bullshit lime. I have lost count how many times in advertising and beyond I’ve had to redo something because someone didn’t know how to explain something. And this is coming from someone who picks up the phone and walks to someone’s desk to…
  • Shit concerto in F Minor

    Joker
    14 Apr 2014 | 4:44 am
    I remember when I lost my work poop cherry… that time when my sphincter and my colon looked at me with somber eyes and said, we can’t hold it in Cap’n, we gotta push it out. It was not a pleasant experience for many reasons, though that’s another post for another day because obviously this will not be the only shit post to be had in the following months. No, this is not about the first time my ass cheeks were touched by foreign plastic. This is about bathrooms with more than one stall and why I can’t deal with it. It’s one thing to have to shit at work. It’s another thing…
  • Guilty pleasures, music video edition: Philip Bailey

    Joker
    12 Apr 2014 | 1:19 pm
    It's not every day you see a steaming pile of crap video that makes you gasp, sigh, lurch, hurl and wonder, just who the fuck thought this was a good idea.Enter Philip Bailey's 80's extravaganza Walking on the Chinese Wall. Just... just... look at it. It's wonderful!It's fucking awful, it's hokey, it's lame, it's like Rick Astley fucked Billy Ocean and out came Philp Bailey! This type of music can't be denied, because even if it's lame... here's the kicker...You'll be humming this tune for days.So here's to more rubbish to feed the wicked!
  • The end is nigh, so thanks for all the fish

    Joker
    12 Apr 2014 | 1:15 pm
    Well kiddies, if there’s anyone still out there that reads this blog or has us in their RSS feed, suffice to say we’ve been busy… sure. Our little blog has touched our lives in some of the most deliciously inappropriate ways and it’s time to grow beyond the blogosphere and come to the real world. That means that this is our farewell tour. The blog will be closing on a poetic date in the coming months and in the meantime, we’ll be entertaining you guys with a final barrage of carnage for your enjoyment. All farewells and words of wisdom will be forthcoming. For now though,…
  • That Accountability is a Hot Potato

    Joker
    2 Feb 2014 | 5:21 am
    Ah yes, the beauty of accountability and people avoiding it. Brilliant people know how to best cover their asses apparently, because supervisors and VPs, AKA , the scum of middle management, are EXPERTS in covering their asses and tactfully blaming someone else. You see, when all goes well, that’s when it stops being the team and some carefully chosen words like me, myself and I work into the communication to take the credit. By the same token, when something goes wrong, it’s the half ass accountability where they say it’s my fault but our bad. That’s quite the cock knock and when you…
 
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    Brains on Fire

  • Stop Trying to Be Apple — and Just Be You

    Amy Taylor
    17 Apr 2014 | 6:47 am
    I began my career in marketing/PR for municipal government. Community building in the literal sense. A couple weeks ago I had the opportunity to listen to a couple super smart City Planner types talk about exactly that as my city began the process of creating a new “Master Plan.” While the focus of the talk was physical communities, so much of the advice was relevant to community building and brands. My takeaway: You can admire someone else’s success, but you can never replicate it by repeating the same tactics. Nor should you want to. Building a great brand is not a matter…
  • On Community and Healthy Brands.

    Robbin Phillips
    16 Apr 2014 | 6:00 am
    Science has proven that social connections and community play a major factor in a person’s health and well-being. (Just google Social Relationship and Health -or- Community and Health.) I’ve written about the Gallup WellBeing index before because I find it wonderful and validating and important that two out of five of the Gallup WellBeing Index measurements focus on relationships and community. Those five indexes are:   » Purpose: Liking what you do each day and being motivated to achieve your goals » Social: Having supportive relationships and love in your life » Financial:…
  • Friday Fotos | Edition 10

    Amy Taylor
    11 Apr 2014 | 8:05 am
    Good times at #Grok14 A Brains best-kept secret: the kid’s grilled cheese with fries at Rick’s is not only an acceptable adult meal – it will only set you back $4. “You can’t depend on your eyes when your imagination is out of focus.” – Mark Twain Follow Brains on Fire on Instagram @bofoagram   The post Friday Fotos | Edition 10 appeared first on Brains on Fire.
  • Message Matters: Shocking a Conversation to Life

    Amy Taylor
    10 Apr 2014 | 6:38 am
    “All stories have a curious and even dangerous power. They are manifestations of truth — yours and mine. And truth is all at once the most wonderful yet terrifying thing in the world, which makes it nearly impossible to handle. It is such a great responsibility that it’s best not to tell a story at all unless you know you can do it right. You must be very careful, or without knowing it you can change the world.” -Vera Nazarian As a writer, it will come as no surprise to anyone that I fully subscribe to the theory that words have the power to change the world. I also believe…
  • Giving “Neue” Life to Comic Sans

    Amy Taylor
    9 Apr 2014 | 1:00 am
    Remember the YouTube video “David After Dentist?” Today’s blog post is a serving of “IS THIS REAL LIFE?” with a side of Fontpocalypse, but it will also tug at the heartstrings of anyone who loves a good comeback story. We’ve all heard the saying, “When life hands you lemons, make lemonade” (or a gin and tonic, depending on who you’re talking to), but what to do when life hands you a font that has been cherished by kindergarten teachers — and ridiculed by everyone else — since it first came on the scene in 1994? Australian…
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    Content Marketing Institute

  • For Brands, Facebook Is Now a Content Publisher — Not a Community

    Robert Rose
    17 Apr 2014 | 3:00 am
    “It’s time for marketers to treat Facebook as the publisher it has become.” Earlier this month, at Content Marketing World Sydney, I made this exact statement in response to a question I received — and I haven’t been able to stop thinking about it since. Much has been made of the decline in organic reach for Facebook brand pages. Most recently, EdgeRank Checker published research on April 1 (and it was no joke). Organic reach for most Facebook pages currently hovers around 6.5 percent — down from 17 percent a mere 24 months ago. Some have theorized that this is…
  • How to Audit Your Website Content for SEO

    Amanda DiSilvestro
    16 Apr 2014 | 3:00 am
    Website content audits for SEO purposes have had a negative stigma associated with them for quite some time. It’s true that they can be tedious and time consuming, but by now most content marketers know that they are absolutely necessary for driving website success. Thanks to Google’s frequent algorithm updates and improvements, SEO rules and best practices are constantly changing. Reevaluating your SEO and your strategies is one of the only ways to stay on top of these changes and continue to move your website content forward. An SEO website audit doesn’t have to be…
  • How to Spot True Social Media Talent Amongst the ‘Experts’

    Jonathan Crossfield
    15 Apr 2014 | 3:00 am
    How many social media experts does it take to change a light bulb? Never mind; we’ll come back to that. But first let’s look at what we mean by the term “social media expert” in the first place: “You’re a master of Farmville, know the best filters for sunset photos on Instagram, and Stephen Fry once replied to you on Twitter… so why not become a social media expert? All you need is a simple WordPress blog, an account in each of the major networks, and HootSuite installed on your laptop, and you too could be charging high hourly fees for generic advice…
  • Auditing Your Social Media Content: 5 Issues to Tackle

    Anthony Gaenzle
    14 Apr 2014 | 2:14 am
    I wrote an article recently about there being no such thing as a “quick” content audit, which led me to start thinking about the same process as it relates to social media content. Social media is such an effective method of distributing and amplifying your content that, in my mind, the channels and pages that you use as a part of your social media marketing campaign deserve just as much care and attention. The same basic principles discussed in my previous article apply when conducting a social media audit — you simply can’t cut corners and expect to achieve great…
  • Blog Marketing: 4 Steps for Drawing Attention to Your Posts

    Greg Digneo
    13 Apr 2014 | 3:00 am
    You know you’re in a fight right? No, you won’t be throwing kicks and punches, but you are in a bloody scrap to win the attention of your customers. The blogosphere is a noisy, congested space where everyone is shouting at the top of their lungs trying to get noticed. According to Digital Buzz Blog, there are 2 million blog posts published each day. And each one is screaming for attention. If you are like me, you’ve tried everything the “experts” preach in order to get your posts noticed: You tried writing every single day. You tried writing short posts. You…
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    Adrants

  • This Follow Up to Bud Light's Super Bowl 'Up For Whatever' Falls Flat

    17 Apr 2014 | 11:33 am
    I don't know. Give this next chapter of Bud Light's Up For Whatever entry a view. To me it just comes of as if it were an overzealous ad school student version of the original. If you recall, the brand launched a celebrity-studded version of this ad during the Super Bowl in which the likes of Don Cheadle, Minka Kelly and Arnold Schwarzenneger along with One Republic show one guy an epic night. In this second outing, a couple of guys, Jesse and Luis, get to hang with NBA All Stars Alonzo Mourning, Karl Malone, Penny Hardaway, Bruce Bowen, Darryl Dawkins along with Benny the Bull and experience…
  • Dylan Thomas' 'Do Not Go Gentle Into That Good Night' Beautifully Highlights Medical Efforts in Tanzania

    17 Apr 2014 | 10:47 am
    Here's some beautiful new work from New York-based agenda:NY for the new Abbott Fund campaign. Directed by Ruben Latre, the work, produced by Hostage Films, was created to highlight the global work done through Abbott's international partnerships across the globe. Director Latre spent 10 days in Tanzania filming at the Muhimbili National Hospital in Dar es Salam. Latre came onboard as director & DP for the campaign, which filmed in hospital environments and features the trials and tribulations faced by patients and doctors. The video is backed by a voiceover which slowly intones Dylan Thomas'…
  • e.p.t. Has Fun With Saturday Night Live's CNN Pregnancy Test

    17 Apr 2014 | 9:46 am
    Having some fun with Saturday Night Live's CNN Pregnancy Test bit, home pregnancy test brand e.p.t. is exploring the creation of a series of limited-edition pregnancy test sticks that interact with women just like their favorite news programs. Of the sticks, Jennifer Moyer, vice president of marketing for Insight Pharmaceuticals, parent company of e.p.t. said, "We all saw SNL's sketch Saturday night announcing the new CNN Pregnancy Test, with its constant breaking alerts, even when there is no news to report. We think SNL has stumbled on a great idea, and we'd like to take it to the next…
  • This is What Game of Thrones, Star Trek, Walking Dead Look Like on Easter

    17 Apr 2014 | 9:26 am
    Just in time for Easter, Easy Explain Videos is out with a collection of, well, easy to understand spoofs of well known TV shows such as Game of Thrones, Star Trek, The X-Files, Breaking Bad, Homeland, Walking Dead, Dexter and The Big Bang Theory. Each video, with its own unique name like Game of Eggs, Star Tregg and The Egg Files are all about experiencing some witty Easter amusement. Check three of them out in the video below and all of them on this site where you can vote on what you'd like them to create next.
  • You Won't Understand A Word of This Moving Japanese Ad But It Will Make You Cry

    17 Apr 2014 | 8:36 am
    This three minute opus for Tosando Music company presents us with a scene of a father performing on the piano at his daughter's wedding. Interspersed with the music are memories of the man's life and a wife who is no longer in the picture. You don't need to understand Japanese to sense the emotions experienced here and how wedding always bring out the deepest, most intense emotions buried deep inside a family.
 
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    Firepole Marketing Blog

  • Beware of Google Images: The Ultimate Guide to Finding Free Images Online

    Guest Author
    17 Apr 2014 | 5:15 am
    Images are everywhere online. But, do you ever think about where they came from or whether you’re even allowed to use them on your blog? Many people assume the images they find online are free to use on their blog, social media updates and even print materials. I made the same mistake when I started working with local businesses. After all, using images for your blog posts is a great way to increase reader engagement. Tweet it! The right picture quickly orients your readers to your topic, jump starts social sharing and even helps break up long blocks of text. But, finding the right…
  • CEI 039: Gamification Elements for Your Blog or Business

    Megan
    16 Apr 2014 | 5:15 am
    Today, Megan interviews Andrzej Marczewski, author of Gamification, & a Bit More, on how to include game elements in your business or on your blog to increase your audience size and engagement. Gamification is, quite simply, the practice of include game-like elements in tasks that are not games. Our recent Online Scavenger Hunt is a great example of how gamification can be used in your business. Listen in to this week’s episode all about gamification – what it is, how to recognize it when you see it online, how it works, and how you can apply elements of gamification to your…
  • 7 Tips to Create Killer Email Newsletter Campaigns That Convert

    Guest Author
    15 Apr 2014 | 5:15 am
    Have you ever found yourself racking your brain for hours, trying to come up with ideas and topics for your email marketing campaigns? If you have, you are definitely not alone. As an entrepreneur and marketer, one of the most challenging problems I constantly face is figuring out what content I should send to my email subscribers to keep them engaged and coming back for more. When it comes to email, content marketing is definitely the name of the game. So much so that companies with less than 10 employees are spending 42% of their marketing budget to produce content to increase brand…
  • How to Turn Down Clients Without Alienating Them

    Guest Author
    14 Apr 2014 | 5:15 am
    New businesses will often take on every single client or customer they can attract. If you’re still building your customer base, enhancing your reputation, improving the quality of your services or products, acquiring customer testimonials and developing a ground-swell of word-of-mouth support, then you’ll likely be exceedingly grateful for – and accept – every client walking in the door. That won’t always be the case. Over time, Tweet it! as you become more successful, you’ll get to a point where you’ll be able to (or may even need to) turn work down…
  • Late Snows and The Best of the Web

    Danny
    11 Apr 2014 | 5:15 am
    Three feet of snow is only a bit unusual for April in Montreal. But we think it’s going to melt! April is here and it’s going to be another busy month for Firepole Marketing. We’re looking forward to onboarding a new wave of students into our Audience Business Masterclass training program, and we’re excited to work with them to launch and grow their businesses. But, we’re not *too* busy. We remembered to bring you our monthly Best of the Web! This month, we didn’t hold back! We share some posts about: the length of your blog posts; improving webpage…
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    Churbuck.com

  • Every Litter Bit Hurts

    David Churbuck
    10 Apr 2014 | 6:56 am
    In the 1960s there was an anti-litter campaign led by Lady Bird Johnson, First Lady of the United States. It was the first of its kind. People started hanging little litter bags on the dashboards of their cars. Public service ads with crying Indians and the message "Every Litter Bit Hurts" were part of the culture. In some regards the anti-litter movement and highway beautification efforts led by Lady Bird were a precursor to Earth Day and the beginnings of the ecology movement in the early 1970s. Click here to view the embedded video. When I moved to Cotuit in 1991 I was impressed by the…
  • Seals are actually mermaids for dogs

    David Churbuck
    8 Apr 2014 | 5:38 am
    Beautiful video of Monomoy Island filed from the air last weekend. Want to know why I don't bother surfcasting out there for striped bass anymore? Say hello to a solid mile of pinniped Great White Shark snacks. Click here to view the embedded video. Thanks Marta for the link.
  • Peter Matthiessen

    David Churbuck
    7 Apr 2014 | 7:33 am
    He died on Saturday. He wrote my favorite novel: the Mister Watson trilogy that culminated in Shadow Country. He lived a remarkable life. The first striped bass of 2014 will go back with a kiss and an ave atque vale for Peter, who thankfully has one more novel at the publisher, his final words. Here is the remarkable New York Times Sunday Magazine profile, published the day before he died. I've blogged here about Shadow Country and I am very proud that my Amazon review of the novel is ranked #1 by other readers. I have pressed more copies of Killing Mister Watson into more friends'…
  • Stuffies

    David Churbuck
    7 Apr 2014 | 5:36 am
    Every place has its native culinary specialties. Buffalo, New York has beef on weck; Cincinnati was five-way chili; New Orleans the Po-boy; North Carolina the pulled pork barbecue sandwich with coleslaw, and on and on and on. Turn on a food channel and there will be some overenthused fat guy on a culinary tour of the backwaters looking for the regional speciality. Stuffed quahogs from Marguerite's in Westport - taken from roadfood.com Yet what of Cape Cod? What are the classic items that every tourist should seek out? Frankly the place isn't famous for much -- certainly not on the level of a…
  • Friday Randomness

    David Churbuck
    4 Apr 2014 | 7:29 am
    I spent the morning with the Cape Cod Technology Council and delivered my third "First Friday" presentation -- this one on local marketing and local digital media. I get more from the Q&A then they do, each and every talk gives me more fuel and thought fodder than I arrive with. David Ortiz and his "cha-ching" selfie with the Commander-in-Chief was an awesome marketing move by Samsung and the genius who came up with their celebrity #selfie program deserves a raise (personally I loathe the word selfie, and am now going to use it as a synonym for onanism,  as in "Hey Fred, I see you have…
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    Ryan Stephens Marketing

  • 11 of My Favorite Blog Posts and News Articles from March 2014

    Ryan Stephens
    2 Apr 2014 | 4:22 am
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. Here’s my effort to provide a little signal by curating some of the best/most interesting/funniest posts (and sometimes videos) I read (or watched) during the month of March 2014. I do the hard work so you don’t have to. Please use the comments section to recommend and share other posts you found useful and/or your…
  • 15 of My Favorite Blog Posts and News Articles From February 2014

    Ryan Stephens
    28 Feb 2014 | 8:12 am
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. Here’s my effort to provide a little signal by curating some of the best/most interesting/funniest posts (and sometimes videos) I read during the month of February 2014. I do the hard work so you don’t have to. Please use the comments section to recommend and share other posts you found useful and/or your best post…
  • How to Cure Anxiety With Play

    Ryan Stephens
    14 Feb 2014 | 8:42 am
    I think it was the book that Charlie HAD to write, perhaps literally to save his own life.  – Ryan Holiday I don’t experience anxiety the way Charlie did before he wrote Play It Away: A Workaholic’s Cure for Anxiety, but I knew I needed to read this book. And not because I consider Charlie a friend. (We interned together for Seth Godin in 2008 and have stayed in touch since). Since taking the entrepreneurial path I definitely feel much more anxious. Not to mention the level of uncertainty and discomfort I consistently face and what that does to my once unshakable…
  • How to Refocus Yourself When You Hit a Snag

    Ryan Stephens
    12 Feb 2014 | 4:32 am
    I’m a huge nerd for personal development. Consequently, I’m a member of a mastermind group full of people smarter and more talented than I am. Recently, one of the members said: “This week I personally have not been performing the way I normally do. I wonder how you other members get back on track and refocus when you have fallen behind on your goals?” I started reading through the answers, all of them solid: Shit happens. Take time to relax. You don’t always have to be a top performer. Steer into the skid. Give yourself permission to continue the…
  • 15 of My Favorite Blog Posts & News Articles From January 2014

    Ryan Stephens
    31 Jan 2014 | 12:20 pm
    “We *should* blog less,” my good friend Jenny Blake said emphatically the last time we talked. “There’s a lot of great content online now, but there’s also so much noise competing for our attention. It’s not like back when we started writing.” She’s 100% right — as Mark Schaefer’s post about content shock (below) covers in great detail. With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always…
 
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    brandflakesforbreakfast

  • stalking the most interesting man

    Cory
    17 Apr 2014 | 5:14 am
    Dos Equis has decided to unleash The Most Interesting Man in The World on... the world. They have sent him out to the farthest reaches of civilization to check-in on foursquare. Does The Man get jet lagged? Does he have a time machine to check-in in Rio de Janeiro in 1961 before the founders of foursquare were even born? Why isn't he sharing this technology?! Go ahead and stalk him on the location based social network and see if you can get the answers.
  • good coffee isn't really that important

    Cory
    17 Apr 2014 | 5:11 am
    Nothing starts off the morning like a good cup of single origin, dark roast coffee. You are probably sipping a blend of deliciously roasted beans right now. You know what probably isn't in that tumbler... Maxwell House. As it turns out, the big blue can doesn't care that you think their java sucks. All they really want is to make coffee that is passable.
  • our robot overlords are here

    Cory
    17 Apr 2014 | 5:05 am
    Once upon a time phones didn't have more than 512kb of memory, touch screens, or realistic voices that would reply when you call it horrible things and say it is useless. But then, one fateful day, we created the smartphone. A devise that change the way we think, navigate, and avoid eye contact with strangers on the train. And now Samsung has changed the game once again by creating tiny robots that have mega storage capacity for smartphones that can easily hold a record number of selfies. Is this a plot to enslave the human race from our future robot overlords, or just a clever marketing…
  • Chatroulette saves lives

    Kristien Del Ferraro
    16 Apr 2014 | 5:10 am
    Ok, we need a little suspension of disbelief here... Chatroulette still exists. Ok, now that we're over that, check out this awesome Chatroulette campaign from VCCP in Spain. They set up a good looking woman to hang out on Chatroulette and engage men who were clearly ready and willing to expose themselves for her. She eggs them on, getting them all excited, and then bam, hits them with a powerful (mood-killing) message: if you're willing to to show your junk to millions of people, why not show them to your doctor? The point being that "testicular cancer is the second most common cancer among…
  • a texting tragedy

    Kristien Del Ferraro
    16 Apr 2014 | 5:09 am
    Anti texting and driving PSAs have gotten a ton of buzz over the last couple of years, particularly the ones that are graphically horrific, showing teens lives end in terrible car crashes. This one from Honda, however, does a great job getting the point across in a deep and meaningful way, without being graphically horrific. Very simple, but smart and effective.
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    RefreshWeb

  • What You Need to Know Now About Marketing

    John Rasco
    14 Apr 2014 | 3:26 pm
    Great piece by Micah Soloman in Forbes Online’s Entrepreneurs section on what has replaced “the 4 Ps of marketing.” About time, since ad guys have said for a long time the human mind really only has room to consider three options. Here’s the salient excerpt: I would describe the resulting situation in a single all-important sentence: Customers no longer care what you say about your brand – unless it matches what they, or their friends, or the people they trust, experience with your company. Those 27 words distill the essence of what I call our new 3-H reality, which…
  • Need Business Resources? New List o’ Links

    John Rasco
    24 Feb 2014 | 4:33 pm
    Just released by vcfo, one of the top financial consulting firms in Texas, Colorado and Washington: a one-stop shopping page for business and start-up research. Links for entrepreneurs and investors to resources for: business directories, business plans, competitive intelligence, financing, global data, USPTO, SBA and other government sites, hiring & recruiting, human resources, marketing research, investment analysis and statistics Actually, a lot more topics, but it’s easy to browse. Suggest you bookmark it for reference.
  • Social Media Marketing: Cheat Sheet for Lookin’ GOOD

    John Rasco
    4 Jan 2014 | 10:54 am
    With so many changes to what’s possible over time, the first of the year is a great opportunity to revisit those social media pages and freshen them up. Just saw this on StumbleUpon and knew you needed it! (Update: our friends across the pond, The Pink Group, recently let us know about their more comprehensive social media cheat sheet. You can download the guide yourself, and continue to spread the love by sharing.)
  • Inbound Marketing: An Infographic for Your Boss

    John Rasco
    29 Aug 2013 | 2:56 pm
    This comes by way of Pardot, recently acquired by Salesforce. That deal has exciting potential for many, many marketing departments…check out both SalesCloud and MarketingCloud. This infographic is probably a public service for marketers, who are expected to magically create social media marketing and SEO-worthy content in all the spare time they save with an inbound marketing tool.  Boss, buying the tools doesn’t make me  carpenter, and the same applies to inbound. It takes time (up to a year), a strategy, and the resources to do it well, or why bother? Buried in the details is…
  • SEO for the CEO: What You Need to Know, How Not to Screw It Up

    John Rasco
    10 Aug 2013 | 2:28 pm
    This post appeared recently on two client blogs: vcfo and Chief Outsiders. vcfo is a leader in financial advisory services, HR consulting and recruitment process outsourcing, with offices in Texas, Colorado and Washington. Chief Outsiders provides CMO services to midsize businesses across the country. Each has the ear of CEOs, which are the intended audience for this post. It’s the first of two parts. Maybe it’s happened to you: your board looks at your budget for web marketing and asks about key performance indicators. As the CFO or CEO, you boldly look over the data from your…
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    Search Engine Watch - Latest

  • Matt Cutts on How Google Handles 404 & 410 Status Codes

    Jennifer Slegg
    17 Apr 2014 | 10:00 pm
    In a recent webmaster help video, Google's Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google's crawlers treat 404s and 410s nearly identically, Cutts reveals that sometimes Google does treat them a little bit differently.
  • Google Q1 2014 Earnings: Profits Up as CPCs Slide

    Dan Worth
    17 Apr 2014 | 1:30 pm
    Google has revealed profits for the first quarter of 2014 of $3.45 billion, up from $3.35 billion in the same period last year, but its average cost-per-click income has fallen by 9 percent year-over-year.
  • Microsoft's Scroogled Campaign: Dead...Again?

    Jennifer Slegg
    17 Apr 2014 | 12:30 pm
    Scroogled, Microsoft's anti-Google campaign, has met with mixed results. Derrock Connell, Microsoft Corporate President of the Bing Experiences team, recently indicated that Microsoft might be shutting the door on future Scroogled campaigns.
  • Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    Jessica Lee
    17 Apr 2014 | 11:30 am
    Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers "more effectively analyze and optimize the organic search performance of specific landing pages on their sites."
  • 70% of Consumers Researching Cars Turn to Search Engines First [Stats]

    Jessica Lee
    17 Apr 2014 | 10:30 am
    New data from Kenshoo on the automotive industry shows that search engines are the number one place consumers go to find information about automobiles – and that those who engage with an auto brand on Twitter are 32 percent more likely to buy.
 
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    Being Peter Kim

  • Briefings this week: April 14 – 18

    Peter Kim
    14 Apr 2014 | 6:00 am
    I am taking briefings with these companies this week:   Monday Adobe Alexa Thursday Hubspot Friday Sprinklr   As a reminder, I’m interested in hearing from companies that enable customer experience management, provide marketing services (including agencies and consultancies) and support innovation agenda items. If you are interested in briefing Constellation Research on your marketing […] The post Briefings this week: April 14 – 18 appeared first on Being: Peter Kim.
  • Moving from Typepad to WordPress

    Peter Kim
    13 Apr 2014 | 8:00 am
    After eight years, I’ve finally moved my blog from Typepad to WordPress.   I’ve never sought to make a living from my blog, but I enjoy tinkering around with infrastructure enough to be frustrated with Typepad’s stagnant platform. In the early days, Blogspot, Typepad, and WordPress were all feasible options when starting to blog. These […] The post Moving from Typepad to WordPress appeared first on Being: Peter Kim.
  • Wait, SAP has a marketing cloud too?

    Peter Kim
    7 Apr 2014 | 6:04 am
    Last week I was at the SAP CRM 2014 conference. I’ve never been to an SAP conference before but I was told that SAP has an interesting play for the marketing cloud space. What I heard and saw in Las Vegas wasn’t a competitor limited to marketing clouds, but instead an offering that’s a comprehensive […] The post Wait, SAP has a marketing cloud too? appeared first on Being: Peter Kim.
  • Spredfast and Mass Relevance merge: What it means for marketers and SMMS vendors

    Peter Kim
    3 Apr 2014 | 6:03 am
    On April 2, 2014, social relationship platform Spredfast announced that it had merged with content curation platform Mass Relevance. I spoke with CEO Rod Favaron about the deal and what it means for the rapidly changing marketing technology space. The facts The new company will be called Spredfast Mass Relevance stock will be converted into […] The post Spredfast and Mass Relevance merge: What it means for marketers and SMMS vendors appeared first on Being: Peter Kim.
  • What’s in a name? #gTLD

    Peter Kim
    2 Apr 2014 | 11:37 am
    What’s in a name? that which we call a rose By any other name would smell as sweet; - Shakespeare, Romeo and Juliet With the rollout of new gTLDs, it’s just a matter of time until the .com addresses we have grown familiar with over the past 15 – 20 years start to disappear. Here are […] The post What’s in a name? #gTLD appeared first on Being: Peter Kim.
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    TrishaLyn

  • Clean & Clear Morning Burst Hydrating Gel Moisturizer Review

    Trisha Lyn Fawver
    1 Apr 2014 | 8:30 am
    The best investment a company can ever make is to put out trial size bottles of their product. Seriously, without a small, trial size of this moisturizer, I would have never bought a whole 3 oz. tube and I’m in love with it now!  As I mentioned, I BOUGHT this product – and I bought the trial size, too, so this is not something I was sent and felt obligated to review.  Nope, I love this product, and now that I’ve been using it for a while I’ve decided to share with you my morning burst hydrating gel moisturizer review.  If you’re anything like me, you…
  • A Beautiful Birthday to Me!

    Trisha Lyn Fawver
    21 Mar 2014 | 10:00 am
    Happy Belated Birthday to me!  For my birthday this year, I finally did something I’d been wanting to do for a long time – I got mah hair did.  I had won a gift card to the salon where a friend works that I hadn’t used yet, so I put it towards making a dramatic change to ring in turning 33.  This is the picture my stylist took before and after.  Holy crap, right?!  It helps the dramatic “before and after” that my hair was damp when I came in so she quickly towel dried it, hence the frizz – I swear I didn’t normally go out in public looking like…
  • My Versatile Disney Manicure

    Trisha Lyn Fawver
    19 Mar 2014 | 10:00 am
    After wanting to go for years, I finally had the opportunity to take a day trip for a friend’s birthday to visit the Walt Disney Family Museum at the Presidio in San Francisco.  I highly recommend it, though it’ll take longer than you think to go through it!  In honor of going there I wanted to do something Disney themed.  Because our 3-year old “niece” would also be coming, I wanted to do something simple that would evoke Minnie Mouse, I decided on a Disney manicure.  It evolved a few times, and ended up being one of my most ambitious manicures to date, involving…
  • Vouch for my Expertise: Utilizing Affiliate Manager Relationships

    Trisha Lyn Fawver
    6 Mar 2014 | 10:00 am
    Photo Courtesy of Affiliate Summit For the first time ever, I submitted a solo speaker proposal for Affiliate Summit.  I’ve spoken on 5 panels in the past, all of which were terrific experiences.  For Affiliate Summit East 2014, coming up in August back in New York City, I decided that I’d dip my toe into the solo speaking with an Ask the Experts round table discussion proposal. You can vote for it here: Utilizing Affiliate Manager Relationships Whenever affiliates ask me for advice, I always recommend creating a good relationship with their affiliate manager.  I think there is…
  • Loving the Flexibility of Julep Maven

    Trisha Lyn Fawver
    5 Mar 2014 | 8:00 am
    Did you know that Julep sells more than nail polish?  I didn’t until I signed up for the Maven subscription and explored the store a little more.  After two great boxes (my intro and February box) with great polishes that I still haven’t used, when I got the email to customize my March box, I looked around to see what else I could get in my box besides nail polish. I went with the March Modern Beauty Box.  Included in the box, which arrived promptly on Monday the 3rd, was the Julep Buff Lip Scrub, the Julep Luxe Lip Conditioning Treatment, and a Cinnamon Gilliam Stick Candy.
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    AdWeek: AdFreak

  • Author Brilliantly Recreates Famous Meals From Literature

    17 Apr 2014 | 6:19 pm
    We're not normally coffee table book people, but this? This is awesome. Designer Dinah Fried has just published a collection of fascinating images called Fictitious Dishes: An Album of Literature's Most Memorable Meals. To compile the 128-page labor of love, she cooked, photographed and art directed recreations of 50 meals found in literature, from Oliver Twist to The Girl With the Dragon Tattoo (who can forget all those oh-so-Swedish egg and cheese sandwiches with coffee?). "Many of my most vivid memories from books are of the meals the characters eat," Fried writes.
  • Smart Cars Will Fit Anywhere, Even in the Slim Space Between Other Ads

    17 Apr 2014 | 1:39 pm
    In a world of crowded ad spaces and precious few parking spaces, Mercedes and Madrid agency Contrapunto BBDO are hoping to make the most of both shortcomings with these cleverly placed Smart car ads. Printed on the narrow side of an outdoor ad display, the small image of a Smart is joined by the phrase "Siempre hay un hueco," Spanish for "There's always a space."  As commenters on Ads of the World were quick to point out, this idea isn't exactly a first of its kind. The line and basic premise were even used in a student project in Argentina last year.
  • Lease-to-Own Retailer Promises You'll Go From Rags to Riches in No Time

    17 Apr 2014 | 1:02 pm
    Can't afford that furniture, those appliances or those electronics? Sure you can. Aaron's, the lease-to-own retailer, has unveiled a new ad campaign that suggests leasing products from the company isn't just a wise idea for credit-challenged people—it's the first step toward becoming rich and famous beyond your wildest dreams. The ads, from 22squared, feature characters—Bobby, Charmony and Emilio—who've become wildly successful, but as it turns out, they once didn't even know the basics of living beyond their means. A fourth ad stars Nascar driver…
  • Dodge Celebrates 100 Years With Great New Ad Starring Centenarians

    17 Apr 2014 | 11:50 am
    Elderly people tend to get short shrift in commercials, much as they do most everywhere in life. Kudos to Dodge and The Richards Group, then, for celebrating the automaker's 100th birthday by putting the spotlight on humans born around the same time. Not all of them are centenarians, but many of them are. (The rest mostly seem to be sprightly 90-somethings.) And they're here to dispense some hard-won wisdom about what they've learned in a century on this earth. And they dispense it with humor, style and not a little defiance. "You learn a lot in 100 years," says onscreen…
  • Show Your True Colors With Betabrand's Gay Jeans

    17 Apr 2014 | 11:42 am
    "It's proof that some denim really is just born that way," Steven B. Wheeler, lead designer at Betabrand, says in this promo for the fashion company's Gay Jeans. What's cool about these pants is that when they are broken in, they reveal "brightly colored, rainbow-hued yarns underneath." While Betabrand's rainbow denim may not be the first in its class, it's certainly the most philanthopic. Ten percent of proceeds from the crowdfunded project will be donated to the San Francisco LGBT Center. Ame Corwin, advanced materials researcher at Betabrand, says on…
 
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    Marketing Pilgrim - Internet News and Opinion

  • Twitter gets serious about mobile with app install ad option

    Cynthia Boris
    17 Apr 2014 | 1:44 pm
    I don’t know who’s been driving the Twitter bus lately but this guy is determined. Twitter’s come up with more positive tweaks and twists in the last year than we’ve seen since the first Tweet took flight. Today, it’s all about mobile advertising. A year ago, I thought of Twitter advertising as something only the big brands could afford. Sponsored Trends and Promoted Tweets were not only expensive but there were a limited number of slots and the campaigns were hard to control. Fast forward to 2013 and Twitter began adding more targeting options to the self-serve…
  • Facebook app update helps you meet your FB friends in person!

    Cynthia Boris
    17 Apr 2014 | 12:35 pm
    Facebook just added a new feature to their app that will help you connect with your friends in a whole new way – in person. It’s a radical move. So much for what happens on the internet stays on the internet. Now I’ll have the option of actually speaking to a person whom I follow face-to-face. The service is called Nearby Friends and you do have to opt-in to use it but when you do it looks like this: You can also choose which friends see you and vice versa by choosing a subsection of your friends list or just individuals. Even still, Facebook may have to do some of their…
  • A Millennial by any other name would still smell as sweet to a brand

    Guest
    17 Apr 2014 | 7:03 am
    Born between the early 1980s and 2000? Remember Italia ‘90 or USA ‘94 as your first soccer World Cup? Born in a time when mobile phones replaced landlines as the phone of choice? Let alone could access the internet, or fit in the pocket of your jeans; and when Jurassic Park was about as advanced as cinema got? Well then you, dear reader, are a Millennial. But maybe you don’t identify with such a label? Perhaps you are familiar with ‘Generation Y’, the obvious follow-up to ‘Generation X.’ Or maybe in your country you are familiar with another bucket term. In perhaps the least…
  • Google opens +Post ads to all (ish) including new Hangout ad option

    Cynthia Boris
    16 Apr 2014 | 3:33 pm
    Modern online marketing is all about blending in so you can stand out. They may sound like mutually exclusive terms but oddly, they’re not. Google demonstrates this point nicely with their recently released +Post Ads. These adds look like the normal, social media update we’re using to seeing across sites such as Google+ and Facebook. The fact that the highlighted box is showing up on a non-social media site makes it noticeable in a good way. It’s non-threatening because we recognize it as a friendly form of conversation. The icons in the upper right clearly state that…
  • Got Glass? Google gets beta testers to pay handsomely for the experience

    Cynthia Boris
    16 Apr 2014 | 2:07 pm
    I am so bummed. I really, really wanted one of these sky blue Google Glass units but they’re sold out! Plus, I didn’t have $1,500 to spend on one but Google’s making it seem like I’m alone in that. Yesterday, Google Glass units (Or is it a pair of Google Glass-es?) went on sale to public for the first time. By noon, they had sold out of the Cotton (aka white) units. By 9:30 pm, they were sold out in every color. . . I think. Because Google’s not being really clear about the numbers. First of all, they referred to the whole process as the path to joining the…
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    Marketing Interactions

  • Cut Through the Red Tape of Consensus for B2B Buying Decisions

    ArdathAlbee
    15 Apr 2014 | 10:53 am
    This headline caught my eye - 53 Percent of B2B Fortune 500 Companies Use Marketing Automation - so I clicked through to read it. Mathew Sweezey wrote the post based on his research into the State of Demand Generation. Mathew presents three reasons for why this increase in the use of marketing automation foretells good things for the industry and his first one got me thinking. Reason #1: Lots of Red Tape Mathew makes the point that these enterprise companies are not light in the wallet, but that the process of getting through all of the red tape to get a deal done is exhausting. The fact that…
  • B2B Marketers Need a Fresh Perspective

    ArdathAlbee
    8 Apr 2014 | 10:24 am
    In response to my last post, Product is Not the Hero of a B2B Company’s Story, Michael Webb asked a great question. I started to answer it and then decided the answer deserved its own post. Michael asked: I can't help wondering what you (and others) think about the "Why-why-why?" of the things you've written about? For example, take the issues you addressed in your last five articles. Why is it so easy for marketers to focus on: Products, rather than the customer as hero? (Product is Not the Hero of a B2B Company's Story) Shiny objects, rather than the thinking work…
  • Product is Not the Hero of a B2B Company's Story

    ArdathAlbee
    3 Apr 2014 | 9:29 am
    Despite the shift in the B2B buyer landscape that puts them squarely in the power position, I still hear marketers insist that the product is the hero of the story. Well, I'll just rip the bandaid off and say it straight up - You Are Wrong. As a level set for this post: The hero of the story is the protagonist or main character. The protagonist has a goal; is impeded by the antagonist/villain in achieving the goal; seeks knowledge along the way from a mentor to vanquish the villain; and achieves victory to accomplish his goal successfully at the end. Does this description of the hero…
  • Shiny New Tech: Content Not Included. Proceed with Caution

    ArdathAlbee
    25 Mar 2014 | 4:29 pm
    I've written about shiny object syndrome (SOS) on this blog a number of times - just do a search and you'll see. Many others have also shone a light on the folly of SOS over the last few years. But it's not changing behavior. B2B Marketers have yet to take it to heart. Fournaise Group reported in January that Over 70% of Marketers (Still) Got It Wrong in 2013. What they mean by this is that 70% of marketers didn't deliver the performance with their marketing programs expected of them by executive management. There was not enough measurable contribution to sales, market…
  • Crossing the Chasm: The New Obstacle for B2B Buyers

    ArdathAlbee
    19 Mar 2014 | 10:21 am
    I've come to the conclusion that evolution is lopsided. Especially when it comes to B2B marketing vs. sales. It seems to me that either one or the other is evolving, but much of the time it doesn't seem to be both. At least not within the same organization. The best marketers are on a quest to get to know their buyers. They're doing the hard work to create personas, develop content strategy and execute content marketing in a way that moves the needle by building relationships. On the other side, salespeople who are in tune with their markets are spending the time to do research…
 
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    AttentionMax

  • Winter’s Cruel Joke

    Max Kalehoff
    16 Apr 2014 | 4:58 am
    The year 2014 brought one of the worst Northeast winters in decades. There was a persistent cycle of snow storms, thaws and bitter freezes, resulting in layers of ice. Temperatures in the fahrenheit single digits were too common. That winter just played another cruel joke on us. My son and I prepped our garden patch last weekend, as the temperature exceeded 70 degrees. We are proud of our 10′x25′ pile of dirt and manure, as it will foster many vegetables and herbs from late spring through late fall. During one of our myriad supply trips to Home Depot, we remarked how many…
  • How Can I Be Helpful?

    Max Kalehoff
    24 Mar 2014 | 6:28 pm
    “How can I be helpful?” I try to end conversations that way. When you leave the door open to give, it creates a longer and more trusting relationship with others. It makes others remember you, and it increases the probability of positive mutual outcomes. It’s obvious, but not that many do it. When you do it, people notice you. It’s basic etiquette and it will make you more successful and happier. How can I be helpful to you? Photo: David Jenkins The post How Can I Be Helpful? appeared first on Max Kalehoff.
  • Amtrak’s Acela Train Is Fantastic For Getting Work Done

    Max Kalehoff
    9 Feb 2014 | 4:53 pm
    My work these days takes me from New York to Washington, D.C. every month. I always take Amtrak’s Acela high-speed train because it is a little more civilized, faster and has better WiFi. It is a far better experience than the shuttle Jet, and is comparable in speed when you factor in ground travel to and from airports. More than that, my New York-DC Acela trip has become my most cherished time for thinking and getting work done. A lot of things come together just right to create the perfect thinking environment: the romanticism of trains; a smooth, rocking motion that calms; comfy…
  • Grand (Central) Inspiration

    Max Kalehoff
    1 Feb 2014 | 9:20 am
    Some commuter friends from Jersey and Philly were lamenting how New York City’s Pennsylvania Station, once among the world’s grandest railroad stations, had become the Seventh Circle of Hell. And they’re not alone: The New York Times’ Julie Bosman called the destruction of the original station and construction of the new one as among our city’s greatest architectural disasters. Even New Jersey’s Star-Ledger newspaper designates the restrooms wretched and in need of rehab. This is a big downer if you’re a commuter. In contrast, I absolutely love my weekday commute…
  • To Make An Impact, You Must Rally The Troops

    Max Kalehoff
    25 Jan 2014 | 7:56 am
    I recently helped a talented friend develop a plan to raise his professional game, rally his colleagues and make a bigger impact toward his company’s goals.  A lot of our planning focused on prioritizing, positioning and communicating (my bias, or strength, I suppose). Admittedly, key strategies for his plan also are ones I live by. Especially when it comes to accomplishing big goals that require engaging disparate teams (or entire companies), a few best practices can make a world of difference. So I decided to write them down here: 1. Develop your agenda. Develop a clear agenda that…
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    Strategic Public Relations

  • 5 Content Marketing Tips the TV Series Finale Teaches Us

    Kevin Dugan
    2 Apr 2014 | 11:37 am
    How I Met Your Mother #HIMYM ended a nine-season run with its series finale earlier this week. And of course, like most series finales, it received mixed reviews. The critics in this instance are my content marketing colleagues. In fact #HIMYM inspired a broader discussion from which we pulled five lessons content marketers can take from the TV series finale. Click here to visit Media Is Power for more of this article.
  • Nostalgia, #tbt, Quizzes & The Secret to Content Engagement

    Kevin Dugan
    25 Feb 2014 | 9:04 am
    A recent BuzzFeed presentation inspired me to consider how marketers and publishers are tapping into nostalgia to push engagement online. Appealing to a consumer's sense of nostalgia is just one approach BuzzFeed recommends to crafting content readers will share with their friends.This is not a subjective statement considering that BuzzFeed had 100 million unique visitors in January -- and half of them clicked through from shared BuzzFeed content.The power of nostalgia is no surprise. It's always been popular; but it's taken on increased popularity in the last few years.Online: Throwback…
  • Shareable Media Get Serious About Attracting Millennials

    Kevin Dugan
    18 Nov 2013 | 9:39 pm
    When the Daily Show first aired, Jon Stewart was a comedian hosting a parody show on Comedy Central. Now he's a satirist for a news show that just happens to run on Comedy Central.While Comedy Central’s Daily Show is an example of niche cable brands expanding programming to attract a bigger audience, it’s part of a more subtle, significant trend.It’s an early example of non-traditional outlets layering in news for a new, younger segment of viewers. This trend has since moved from cable to online media properties as well.BuzzFeed Blows UpBuzzFeed is the most obvious example today, its…
  • What's the Key to Social Sharing?

    Kevin Dugan
    8 Nov 2013 | 6:24 am
    In reverence of the ink-stained ‎Hermann Rorschach, Google is doing it's trademark logo morphing today. New to me is their addition of sharing tools to the homage, allowing you to share their creative effort when you rollover it (as shown in the above screen grab).Button, Button Who's Got the (Share) Button?Including the ability to share your content today is comparable to what print-friendly tools were to the web of 10 years ago. It's widespread but it's not second nature to include. And adding sharing tools can be executed artfully (like an inkblot), easily (like blogging platforms that…
  • The Six Ingredients for Snackable Content

    Kevin Dugan
    30 Sep 2013 | 2:23 pm
    Can you define snackable content? Many marketers asked the same question will use the infamous quote: “I know it when I see it.” This is because the definition of snackable content lacks clearly defined parameters. This can give the term a subjective meaning. Even I’ll define it here in simple terms. “Content is snackable when it is designedfor simple and flexible audience consumption.” The content’s overall design makes it easier to consume, the audience more likely to consume it and it extends from the story and includes how the content is transmitted and shared. As many as…
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    Rescue Marketing

  • Tourist season is coming – Are you ready?

    Mark Riffey
    14 Apr 2014 | 4:07 am
    Before you know it, the long winter will be a forgotten memory – except for the powder days. As it finally warms up for good (whatever that means this year), school will be out and tourists will be inbound for another summer. It’s almost tourist season. Are you ready? Is your facility ready? I’m sure you have a checklist for that, so I won’t go there. Instead, let’s discuss some steps to help you make tourist season better than expected: Do you have an easy way to prompt your visitors to leave a review? Will they be encouraged by your facility to take pictures…
  • Software Riff # 39 – Stay a day to feel their pain

    Mark Riffey
    11 Apr 2014 | 4:00 am
    http://ift.tt/OOoavE The post Software Riff # 39 – Stay a day to feel their pain appeared first on Rescue Marketing.
  • Software Riff # 32 – In Rummy, you have to discard

    Mark Riffey
    10 Apr 2014 | 3:21 am
    http://ift.tt/1n79Kmu The post Software Riff # 32 – In Rummy, you have to discard appeared first on Rescue Marketing.
  • Software Riff # 38 – Cause vs correlation

    Mark Riffey
    9 Apr 2014 | 5:50 am
    http://ift.tt/1eqBn4r The post Software Riff # 38 – Cause vs correlation appeared first on Rescue Marketing.
  • Software Riff # 37 – Daily duties

    Mark Riffey
    8 Apr 2014 | 4:03 am
    http://ift.tt/1iskqcg The post Software Riff # 37 – Daily duties appeared first on Rescue Marketing.
 
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    Adverblog

  • New SoDA report launched

    Jeremy
    16 Apr 2014 | 1:41 pm
    The next edition of The SoDA Report – the first for 2014 has just been released. This issue of SoDA’s biannual trends publication, explores the concept of value. The human is placed at the heart of this issue and is used to explore themes around value systems, value creation and value delivery from a wide variety of perspectives. How are agencies, production companies, brands and technologies creating and delivering value, or even giving rise to entirely new value systems? SoDA dives into all of these questions throughout each expertly-curated editorial section within the report.
  • Race your own track

    Tim
    14 Apr 2014 | 4:43 am
    If you like racing games, what’s better than racing your own totally unique track? A track only you can create, at the flick of your wrist? Kia Europe introduced their high performance model pro_cee’d GT with a game that lets you create the course. Simply by moving your smartphone, whichever way you want. And then challenge your Facebook mates to race against you through these mad contraptions. You can race on smartphones, tablets, the GT RIDE website itself and naturally on Facebook. So start your personal GT-Ride by downloading the app here. Agencies: LA-RED / Artificial Rome…
  • SXSW goes to London

    Tim
    14 Apr 2014 | 3:07 am
    Well, not literally. But spirit and insights from last month’s Uber-conference SXSW in Austin keep on travelling across the globe. Creative Social (which I am a member of as well) recently hosted a stellar line up event in London. They called it ‘Mini Austin‘ and if you couldn’t make it to either, please read on. You’ll dominate the next ‘blue-sky meeting’ with some killer-lines like ‘immersive co-creation’ and ‘long form content play’. Charlotte Mary Rose sent us this wrap up from London: Creative Social presents #MINIAUSTIN:…
  • Dove’s miracle beauty patch RB-X

    Jeremy
    14 Apr 2014 | 12:36 am
    Another Dove Real Beauty story is getting some impressive views and also some debate. The 4 minute film touches on the same theme of self-esteem but does so by developing an imaginary beauty patch called RB-X that miraculously makes women more beautiful by wearing it. The result is 2 weeks of video diaries showing the transformation in confidence and feelings of beauty. The twist in this tale is that the patch is actually a placebo. This message was famously conveyed in previous Dove content including last year’s Sketches. But the current execution has caused more debate around the…
  • Food Porn : sexy advertising

    Bridget
    11 Apr 2014 | 9:07 am
    To end the week on something light, let’s look at 2 campaigns that take FMCG brands into the online world of porn and late night chat lines.  Oasis has launched a spoof of YouPorn.com called YouPomm (quick translation: pomme = apple in French so there is a cute fit for the fruity soft drink brand).  The agency was Marcel in Paris. In Australia, Kellogg’s Crunchy Nut Cereal has launched ‘Midnight Spooning’ a campaign inviting people to call a late night chat line or text a smart chat-bot, to have a one-on-one choose your own adventure style experience directly with the brand,…
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    All You Need Is A Good Idea!

  • How can you get on this list?

    Jay H. Heyman
    17 Apr 2014 | 6:58 am
    (Photo credit: karen horton) The list is from Fast Company, and it is their 2014 ranking of the 50 most innovative companies. I found it awkward to scroll around the list, but I did notice that you and I were not on it. So here’s my suggestion: create your own top 50 list, and put us both on it. Or, even better, very carefully read the reason each company was selected, to see what you might do more creatively in the future. I will do the same, and I’ll see you on the 2015 list. Got the idea? Related articles France Just Made It Illegal To Answer Work Emails After 6 P.M. | Fast Company |…
  • That’s a good answer

    Jay H. Heyman
    14 Apr 2014 | 7:32 am
    Tonight is the first night of Passover, a holiday that celebrates the Israelites being freed from slavery. An important part of this evening is the asking, by the youngest child, of four questions about the significance of the ceremony. It has been a while since I was the youngest person at any occasion, but I did find some serious questions — and hilarious answers — by youthful students on bored panda. Admittedly, these are not questions associated with the holiday, but since one of the requirements of the evening is the partaking of four (!) cups of wine, perhaps some levity is not out…
  • Nicely put

    Jay H. Heyman
    10 Apr 2014 | 7:09 am
    I am not necessarily recommending this book, Creativity, Inc. I have not read it nor do I know how interesting it may be. And if you click on the link to Amazon, I will receive about as much money as you are paying to read my blog. But I am very much in favor of the sentiment they are using to promote it.
  • This could be my annual contest

    Jay H. Heyman
    7 Apr 2014 | 7:11 am
    I have no idea what this ad is trying to communicate. So if it were time for my yearly contest, I would ask my readers to give me their best guess. But even if it is not a contest, if you would like to explain it to me, and you truly think you understand it, please send a comment. You will only win my thanks, but hey.
  • I cried like a baby

    Jay H. Heyman
    3 Apr 2014 | 8:38 am
    I am saddened to have to say goodbye to the e-trade baby. They are killing the kid (metaphorically), and replacing him with a talking cat. I really liked the campaign, and though I never bought the underlying premise that trading with e-trade is so easy a baby could do it, I thought it had many good points. Not the least of which was that it stood out from a bunch of competitors. I am sure they have good reasons for this change; research, focus groups, changing economic times, new competition, lower market share, a desire for a new message, possibly even the old classic excuse, corporate…
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    Seth Godin's Blog on marketing, tribes and respect

  • The bottomless pit of pleasing strangers

    Seth Godin
    17 Apr 2014 | 2:13 am
    You will never, ever run out of strangers. And so, the goal of perfectly pleasing an infinite number of passersby is a fool's errand. They come with their own worldview, their own issues, their own biases. Since they don't know you or trust you and don't get you, they're not inclined to give you the benefit of the doubt or invest what it takes to understand you. Sure, some of them will applaud or smile or buy. And if that's your mission, have fun. But perfection in stranger-pleasing? Not going to happen, not worth the journey. For some people, some of the time, the only response is, "it's not…
  • The thing that happened before this

    Seth Godin
    16 Apr 2014 | 2:00 am
    The most underrated scene in the Wizard of Oz is the hallway leading up to the audience with the great and powerful one. One of the reasons that Oz is seen as being particularly great and powerful is that it's just so much trouble to get to see him--and that hallway is the perfect metaphor. I still remember visiting a talent agency in Hollywood a decade ago. The lobby was far bigger than most people's homes, and it was totally empty, a long, long walk from the automatically opened door to the Centurion at the desk. Contrast this with a doctor's office I recently visited. He was sharing space…
  • Connecting dots (or collecting dots)

    Seth Godin
    15 Apr 2014 | 2:00 am
    Without a doubt, the ability to connect the dots is rare, prized and valuable. Connecting dots, solving the problem that hasn't been solved before, seeing the pattern before it is made obvious, is more essential than ever before. Why then, do we spend so much time collecting dots instead? More facts, more tests, more need for data, even when we have no clue (and no practice) in doing anything with it. Their big bag of dots isn't worth nearly as much as your handful of insight, is it?        
  • Trust and attention, the endless dance

    Seth Godin
    14 Apr 2014 | 2:51 am
    The two scarce elements of our economy are trust and attention. Trust is scarce because it's not a simple instinct and it's incredibly fragile, disappearing often in the face of greed, shortcuts or ignorance. And attention is scarce because it doesn't scale. We can't do more than one thing at a time, and the number of organizations and ideas that are competing for our attention grows daily. The dance happens because often, it seems as though we need to trade trust in exchange for attention. We have to rely on gimmicks, or overpromise and hype in order to get people to, "look at me!" And of…
  • The right moment

    Seth Godin
    13 Apr 2014 | 2:02 am
    You might be waiting for things to settle down. For the kids to be old enough, for work to calm down, for the economy to recover, for the weather to cooperate, for your bad back to let up just a little... The thing is, people who make a difference never wait for just the right time. They know that it will never arrive. Instead, they make their ruckus when they are short of sleep, out of money, hungry, in the middle of a domestic mess and during a blizzard. Whenever. As long as whenever is now.        
 
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    Lip-Sticking

  • Home & Family and the Hallmark Channel celebrate season 2 with the Renew-It-All Sweepstakes

    Donna DeClemente
    16 Apr 2014 | 1:16 pm
    By Donna DeClemente, Donna's Promo Talk Home & Family, which is part of The Hallmark Channel family, is celebrating Season 2 of their series with the Renew-It-All-Sweepstakes which they launched on March 31. The sweepstakes is offering one lucky winner a chance to have their home renewed. The grand prize consists of $15,000 in cash to fix up a home along with a trip to Los Angeles for winner and guest to appear on the Home & Family set. Ace Hardware is a partner  providing a $2,500 gift card in the grand prize package along with Lumber Liquidators who is also a partner providing a…
  • 5 Ways to Play the What if Game... and be serious about it

    Yvonne
    15 Apr 2014 | 2:50 pm
    by Yvonne DiVita "I'm just funning ya," the kid in the commercial says, to a famous football star. This after challenging him with ways he, the kid, is going to become even more famous and also become the football star's mother's favorite...  "I'm just funning ya," the kid finally says with a lopsided grin. The football star smiles and nods, cause it's all in fun, don't you know?  "Or am I?' the little kid ends.  Or am I? The question isn't meant to be answered. The answer is... maybe, maybe not. The kid is yanking the football player's shorts, no doubt, but inherent in the teasing is the…
  • Calling The PollyAnna In All Of Us

    Yvonne
    10 Apr 2014 | 11:52 am
    Post by Blog Manager Robbi Hess Okay, I admit, I try to think and be positive. There are days when I figure if I just fake it, it will happen, right? Blah. Somedays I just want to be negative. I just want to wallow in a bit of self pity, drown my sorrows in a bowl of ice cream and wear sweats all day. Is that wrong? I don't think so. If your bad mood persists, then it might be time to seek professional help, but for Pete's sake, there are times when you can just be in a bad mood! Since my cancer diagnosis I have really tried to embrace life, stop and actually smell the flowers, give in to my…
  • Spring Cleaning Your Online Reputation

    Alicia Lawrence
    10 Apr 2014 | 11:18 am
    Guest post by Alicia Lawrence If I Google your business right now, what will I find?  For most companies, the honest answer is “a mix of mostly good stuff… and a few bad things, too.”  This is a problem in a world where people get most of their information online.  It’s also the impetus to start considering how to “spring clean” your organization’s web reputation. When a potential customer checks you out using Google, Bing or Yahoo!, he or she has a tendency to believe what is read.  This makes it imperative to do everything in your power to ensure that the first 10 search…
  • Golf Resort Sweepstakes from Golf Pride/Golf Galaxy helps celebrate the Masters

    Donna DeClemente
    9 Apr 2014 | 12:31 pm
    By Donna DeClemente, Donna's Promo Talk Tomorrow is the start of the 2014 Masters Tournament, the first PGA major of the year. Augusta National Golf Club in Georgia has been the host of this yearly tournament since 1934. This year the biggest talk of the tournament has been that Tiger Woods will not be playing in the Masters for the first time in 20 years because of a back injury. Tiger recently announced he had a successful surgery for a pinched nerve that has been hurting him for several months. Phil Mickelson, a three-time Masters champion and the reigning Open Championship winner, is…
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    Web Ink Now

  • Late to bed early to rise, work like hell and advertise

    David Meerman Scott
    17 Apr 2014 | 10:12 am
    My book Marketing the Moon, which I wrote with Rich Jurek and with a forward from Gene Cernan, the last man on the moon, has now been out for about a month. The book has gotten off to a terrific start. We were interviewed by Kai Ryssdal for a five minute segment on NPR Marketplace which aired on Monday; the Wall Street Journal featured the book with a half page in a Weekend Edition; we scored a coveted one sentence review in the New York Times Sunday Magazine “U.S. government goes ‘Mad Men’ on Apollo, gets it right”; and many other bloggers and media outlets have written about us…
  • Flash Boys and the power of story

    David Meerman Scott
    15 Apr 2014 | 11:06 am
    I just finished Michael Lewis’ fantastic new book Flash Boys: A Wall Street Revolt and enjoyed it immensely. I’ve been a Lewis fan from the beginning. Lewis is about my age and his book Liar’s Poker, which I loved, released when I was working on Wall Street in the 1980s. Lewis has gotten tons of press for Flash Boys. He was on 60 Minutes, a huge way to launch a book and since then he seems to be everywhere in the media. Walking through a bunch of airports last week, I saw piles and piles of the book stacked in not only airport bookstores, but newsstands as well. Flash Boys is a story…
  • Personal brand or corporate brand

    David Meerman Scott
    10 Apr 2014 | 10:53 am
    Twelve years ago, I left the corporate world to go independent and live by my wits. And ten years ago I started writing my blog. I made two decisions at the time I wish I hadn’t. I branded myself as a business called Freshspot Marketing and I named my blog Web Ink Now. Rather than using my name David Meerman Scott, I branded other things. These were errors because the names Freshspot Marketing and Web Ink Now didn’t mean much and have been confusing. Fortunately, the web is iterative and you make changes over time. New blog masthead Yesterday I rolled out a new blog masthead to focus on…
  • Airlines save a penny a passenger by squeezing out limes

    David Meerman Scott
    8 Apr 2014 | 10:07 am
    On Wednesday I fly on American Airlines from Boston to San Francisco. I’m going to order my usual: club soda, no ice, with a lime wedge. It's my thing. A little pleasure while in the air. I hope I get the lime. But I may not. [UPDATE - American Airlines did serve me a lime today. Two wedges in fact.] It seems some airlines including Alaska Airlines and United Airlines are choosing not to include a lime with drinks because of a price increase. How much you ask? I calculate the lime wedge in my drink went from two cents to three cents. That added single penny means some airline bean…
  • More top ten tips for incredibly successful public speaking

    David Meerman Scott
    2 Apr 2014 | 7:03 am
    Back in 2009, I wrote what became one of my most popular blog posts. In Top ten tips for incredibly successful public speaking, I riffed about making the most of your opportunity to deliver a talk. Here are the top ten tips from 2009. You can go back to read the original post to get more detail on each. 1. Take it seriously. 2. Know the conference organizer's goals. 3. Tell stories. 4. Nobody cares about your products (except you). 5. Prepare and practice. 6. Don't use PowerPoint as a TelePrompTer. 7. Arrive early. 8. Bring an electronic copy of your presentation. 9. Don't go…
 
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    EmailKarma.net

  • CASL Countdown: Week 12 identify your email sources

    Matthew Vernhout
    14 Apr 2014 | 1:23 pm
    This is all about email this week, and identifying where your emails are originating from. With all the talk about DMARC recently and how Yahoo! broke the internet (they didn’t, just a very small portions of it) it seems like a fitting week to discuss how you can track your email campaigns. A good portion of CASL compliance will come down to understanding your email patterns and being able to track the approved messages your organization has sent. One handy tools to do this is DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance”. DMARC…
  • CASL Countdown: Weeks 14 and 15 Data Collection Upgrades

    Matthew Vernhout
    2 Apr 2014 | 1:29 pm
    Let me first start by apologizing about skipping last week – I was on a much needed vacation and just couldn’t bring myself to sit in front of a computer while I was away. So that means I’ll make up the extra in this post with two weeks in one article. Week 15: Collecting of new addresses Running from Week 17 where we built the list of data sources for your marketing file, it’s time to look at what is missing in the process of perscribed information (contact info – email/phone/form, postal address, unsubscribe statements) and look to have it added. Take the time…
  • CASL Countdown: Week 16 Data Management and Access

    Matthew Vernhout
    13 Mar 2014 | 2:12 pm
    Data two weeks in a row?! When will we get to the meat of CASL you ask… Soon I promise but this is very important and quite a bit of work so I’m front loading it in the planning phases. Let us start by reviewing your database to see how you are currently collecting and more importantly recording consent for your members. If you needed to prove consent for a recipient you’ve sent mail to, what data do you have to back up your claim? Can you provide the level of consent (explicit, implied, verbal, 3rd party, unknown) or any supporting data the date/time of collection, the…
  • CASL Countdown: Week 17 Data Collection Review

    Matthew Vernhout
    4 Mar 2014 | 2:04 pm
    Hopefully the last few days have been fruitful and your inventory of information from week 18 is ready for a more detailed review. This weeks idea is all about creative changes to your data collection practices and CEM templates. No time like the present to review how you are collecting data and build a plan to bridge the gaps between your current processes and potentially a new processes under CASL. Here are some questions to get you thinking about some changes your programs may require: Are you burying consent in a Terms of Service, End User License Agreement or Privacy policy? If so you…
  • CASL Countdown: Week 18 Getting Started

    Matthew Vernhout
    27 Feb 2014 | 6:43 pm
    Hopefully Canada’s Anti-Spam Legislation (CASL) is not a surprise to you at this point. CASL’s Enforcement start date is rapidly approaching (July 1, 2014) and over the next several weeks I’ll be giving you tips on things to accomplish each week as a way to help you get your Digital Marketing Programs ready and compliant with the legislation. These tips are based on many discussions with marketing professionals, legal professionals, Industry Canada and the CRTC. Please note that this series is not legal advice, you should continue to work with your legal staff while…
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    new media wise

  • The Popularity of the Social Media and How It Is Connected With the Internet

    newmedia
    2 Apr 2014 | 2:01 am
    The popularity of the social media these days cannot be ignored, that even the business people are taking note of this. This is because people are converging on the social media sites, making live interactions with people, their friends, relatives, or just anybody they know. Business people believe that many of their clients, present and future, can also be on the social media sites, thus their interest for this. Because the social media sites use the internet as platform, interactivity can be global. Inter-connections from other parts of the world can be made by people, making this also…
  • The Internet and How It Is Related to Social Media

    newmedia
    27 Mar 2014 | 1:26 am
    There are several popular social media sites nowadays and these are the websites with hundreds of millions of active users and even with billions with some of these. These are the internet websites where people can do live and real time interactions with other people globally, share pictures and ideas, or making interactive discussions, with friends, family, or anybody within their circle. Facebook, obviously the most popular social media site, has over a billion active users, and this number was registered in 2012 yet and still increasing. YouTube reached over a billion users in 2013, as…
  • The Impact of Internet and Social Media

    newmedia
    19 Mar 2014 | 7:19 pm
    Social media is the platform where people share their ideas, make comments about certain things, or just make social interactions with people, their friends and family, and practically all people they are in contact with. This cannot be done without the internet though, thus social media are the internet sites where these people make these interactions and connections with various people. Personal conversations and other interaction types are made through this platform, and there are many types of these interactions done. This can be through the social media sites, forums, and even the blog…
  • What Internet And Social Media Have Given To The World

    newmedia
    13 Mar 2014 | 7:51 pm
    This magic called internet has given us a lot of things that has benefited the whole world through the years. Since the dawn of the internet and how it was widely used by everyone around the world, it has connected everyone and now it is like we can’t live without it. Well for the old generation they can live without it but for the generation who got caught with the wave of this great popular tool, it is like something that they should always be hooked on. Now it has also produced another rather addictive item that all of us are hooked in too which is social media. Internet and social media…
  • Internet and Social Media Sites for Your Business

    newmedia
    31 Oct 2012 | 9:12 pm
    A business will exist if it has many customers. Without a good number of customers, any kind of business will surely become unsuccessful. In this fast-changing society, many types of businesses are being introduced to the public. Business owners and entrepreneurs are required to adopt as well as formulate effective strategies in order to maintain their existence in this tough world of business. Internet through social media sites could be one of the best examples. Try to make use of the different provided benefits of different social media sites such as Facebook and Twitter.  When a person…
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    Online Marketing Blog

  • The Hidden Value of Influencers in B2B Content Marketing

    Lee Odden
    17 Apr 2014 | 3:59 am
    In the 2014 B2B Content Marketing Trends report from Content Marketing Institute and MarketingProfs, the top challenges that B2B content marketers face include: lack of time, not being able to produce enough content, not being able to create the kind of content that engages, lack of budget, and lack of content variety. Sound familiar? Stats like “Buyers are two-thirds to 90% through the sales funnel before they contact sales” (Forrester) and “72% of B2B buyers use social media to research solutions to purchase.” (DGR 2014 B2B Buyer Behavior Survey) have a lot of B2B marketers focusing…
  • Where to Learn About B2B Social Media, Influencer Content Marketing, Future of Digital PR & SEO

    Lee Odden
    16 Apr 2014 | 4:02 am
    During the first 3 months of 2014, I’ve had a great opportunity to connect with marketers from London to Las Vegas sharing best practices and learning what’s on the mind of the marketing and PR community. Those experiences have helped me take the temperature of what marketers questions are so I can apply those insights in our consulting and for future presentations. Topics that seemed to be high in demand include working with influencers in combination with content marketing and social media.   As popular as content and social media marketing are in terms of increasing budgets…
  • Social Media Smarts Interview: Justin Levy, Global Social Media at Citrix

    Lee Odden
    14 Apr 2014 | 4:43 am
    When I first met Justin Levy a number of years ago, he gave me a business card for a Brazilian steakhouse and I didn’t quite make the connection with the social media conference we were at. Following him online and running into each other at numerous conferences since, I’ve learned three things about Justin:  1. He’s incredibly fit.  2. He’s an amazing cook.  3. He’s equally intelligent and passionate when it comes to social media. In this Social Media Smarts interview, Justin covers everything from how he came in to the social media world to how marketing and…
  • Online Marketing News: IRS Trusted More Than Facebook, Up & Down of Social Service, Analytics Out of Beta

    Ben Brausen
    11 Apr 2014 | 4:30 am
    Customer Service Inquiries Up 44 Percent on Twitter — But Response Times Are Down - While many brands are getting better at engaging audiences on social media, customer service still presents a challenge. According to a Simply Measured Analytics about how top brands use Twitter for customer service, mentions of dedicated customer service accounts on are up 44 percent but the average response time is down 10 percent. SocialTimes 6 Types Of Social Sharer [Infographic] - According to a NY Times study, we all fall into 6 broad categories of online sharer. The following infographic by StatPro…
  • Beyond Newsjacking: Pop Culture in Content Marketing with Movies, TV and Memes

    Nick Ehrenberg
    10 Apr 2014 | 5:45 am
    The expression “newsjacking” has been popularized by David Meerman Scott and the available material on the topic is near limitless from case studies of Oreo’s Dunk in the Dark Twitter ad to missed opportunities by Poland Spring. Related to newsjacking is the practice of leveraging popular culture references in brand messaging. Movies, music, memes and more can be deftly integrated into your social media and content marketing programs to provide an entertaining context to otherwise boring business information. Beyond attaching to something that’s popular on TV, the…
 
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    Ads of the World™

  • St John Ambulance: Break the Barrier

    ivan
    17 Apr 2014 | 5:55 pm
    If you don't know first aid, you can't help This ad is aimed at people who don't have first aid training, and shows how helpless this can make you feel. It is a highly emotional depiction of a parent's protective instincts for her child. It's confronting, but not as confronting as the thought that you could have helped to save a life. Advertising Agency: The Brand Agency, Perth, Australia Creative Director: Craig Buchanan Art Directors / Copywriters: Craig Buchanan, David Donald Account Director: Holly Creasey Production Company: Penguin Empire Producer: Kelvin Munro Director: Grant Sputore…
  • Mazda Canada: Long Drive Home

    ivan
    17 Apr 2014 | 5:16 pm
    Check out the images: http://instagram.com/mazdacanada Advertising Agency: JWT, Canada SVP, Creative Director: Ryan Spelliscy Copywriter: Mandip Salh Art Director: Tim Zimmerman Chief Creative & Integration Officer: Brent Choi Social Media Director: Tony Wong Community Manager: Alice Greenberg Account Executive: Catherine Norman Senior Project Manager: Kristen Neamtz Animation: CWF3D
  • Duracell: 2 Boys in a Boat, The Youngest Pair to Ever Row the Atlantic

    ivan
    17 Apr 2014 | 5:03 pm
    Advertising Agency: Grey, London, UK Creative Director: Andy Lockley Executive Creative Director: Nils Leonard Copywriter, Art Director: Andy Lockley Creative Producer: Sam Morton Planner: Bhavin Pabari Media Agency: SMV Media Planner: David Boast Production Company: Greyworks Editor: Emily Macdonald Producer: Emma Hayton Postproduction: Greyworks Composer: Terry Devine-King Audio Postproduction: Greyworks
  • Pilion Trust: Fuck the Poor

    ivan
    17 Apr 2014 | 4:51 pm
    A man walks the streets of London shouting #FuckThePoor. This is a social experiment from a small poverty charity, The Pilion Trust, to see whether people really do care about those less fortunate. Advertising Agency: Publicis, London, UK Creative Director: Andy Bird Art Director: Jolyon Finch Copywriter: Steve Moss Agency Producer: Sam Holmes Director: Jonathan Pearson Published: April 2014
  • Movimento de Mulheres: Penny Prison

    ivan
    17 Apr 2014 | 4:48 pm
    Your donation could save a woman from domestic violence. Contribute to Movimento de Mulheres and join this cause. Advertising Agency: Binder, Rio de Janeiro, Brazil Creative Director: Marcos Apóstolo Art Directors: Leandro Bechara, Marcelo Andrade Copywriter: Alex Bitencourt Photographer: Max Moure Print Production: Pedro Esteves Art Buyer: Bianca Repsold, Clara Queiroz Account Supervisor: Glaucio Binder Planner: Flávio Cordeiro, Thomaz Malan Production Company: Manjubinha, Hugo Gama, Max Moure Music: Sonido, Base Sonora, Marcelo Andrade Web: Luiz Novelino, Claudio Romano Published: April…
 
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    Marketing & Strategy Innovation blog

  • New MSI Blogger - Esteban Kolsky

    alex
    17 Apr 2014 | 12:47 pm
    It's high time we introduced another author who has been so kind as to join our MSI blog, namely Esteban Kolsky. A seasoned customer strategist and a researcher, Esteban is a promoter of translating statistics and facts into practical solutions.Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Esteban KolskyFuturelabMSI
  • What (Some, if Not Most) CMOs Don’t See

    alex
    17 Apr 2014 | 4:22 am
    Two things to start: I have no qualms with CMOs and their responsibilities – it is a critical job in most organizations and hard to do as any other one. I was not going to caveat the title and say ALL CMOs, but am trying to avoid being singled out as ignorant (yeah, new thing for me – I know)Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Esteban KolskyCMOchangemarketing
  • How to Turn a Thank You into Higher Sales, and More: Roger’s Picks

    alex
    15 Apr 2014 | 5:50 am
    Here’s some of the interesting stuff we’ve gathered during another 7 days… add your own find in a comment! Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Roger Dooleyneuromarketingsellinginnovationcontent marketingweb resources
  • Do You Know Who Your Customers Are?

    alex
    14 Apr 2014 | 2:42 am
    Do you really know who your customers are? Do you take a 30,000-foot view or a more granular, zoomed-in view in understanding and describing them?I did several workshops this week on personas and journey mapping. The two are intimately intermingled, and that's an important point to remember. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Annette Franz Gleneickicustomer insightstargetingcustomer experiences
  • Managing for Disruption

    alex
    13 Apr 2014 | 2:00 pm
    Tradition embraces stability. Time honored principles get that way because they have strong track records of success. The tried and true, extrapolated into the future, often looks like a sure thing, while deviating from historical norms can look downright foolish. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Greg Satellinnovationdisruptivechangefuture
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    mobileStorm » Digital Marketing Blog

  • For Content Marketers, Strategy May Be More Important than Actual Content

    Mobile Marketer
    16 Apr 2014 | 5:00 am
    What are the chief obstacles standing in the way of good results with content marketing? A survey recently conducted by Demand Metric asked 521 marketers about their recent efforts in order to find out, including the difference between enterprise marketers and small business owners when it comes to the way they look at content and strategy. They also asked these marketers what they felt about their success rate and, interestingly, only 13% responded that they think their content strategy is “very successful,” a response that doesn’t seem buoyantly confident in retrospect. The survey…
  • Social Media Marketing: Timing is Everything

    Mobile Marketer
    15 Apr 2014 | 6:00 am
    It’s a question on the minds of many social media marketers and an issue countless more wrestle with as they plan their strategies and plans of attack. When is the best time to post on social media? Well, as luck would have it, some enterprising minds in the business dedicated their time and resources to finding an answer. And the outcome is an extremely helpful infographic (courtesy of Social Caffeine) that sheds light on this must-know information for social mobile marketers. Check it out below.
  • For Content Marketers, Focus Must Be on User Experience

    Mobile Marketer
    14 Apr 2014 | 7:00 am
    Reaching consumers through online content is the trendy “new” way to advertise and market brands. The big problem is that there’s no true definition of content marketing or “native advertising” and, while many publishers, brands and marketers argue about said definition, they’re missing the fact that no matter what they provide to consumers, they should be focusing on the experience that they’re creating rather than just on simply creating a ton of content for consumers to digest. The questions that advertisers and brands should be asking about content marketing run along the…
  • Social Mobile Ad Spend Increasing Across the Board

    Mobile Marketer
    11 Apr 2014 | 6:00 am
    Large scale social platforms are benefiting greatly from the rapid shift to mobile, according to Colin Sebastian from RW Baird. He writes that recent “field checks” suggest that Twitter and Facebook have excellent financial visibility in the first half of 2014, controlling almost 70% of spending being done on mobile and approximately 10% of overall advertising. Sebastian also says that, as far as its mobile properties are concerned, Facebook is not only improving monetization but also increasing their and spending. He writes: Our checks for Facebook suggest that Mobile newsfeed ads and…
  • SEO Strategies: Out With The Old, In With The New? Not So Fast!

    Mobile Marketer
    9 Apr 2014 | 6:00 am
    A recent report from Positionly aims to highlight what are being called “the new SEO strategies” that work in the modern digital and mobile age of marketing. Instantly drawing controversy upon its publication, some critics are quick to point out that “old SEO” strategies are far from dead and the new tactics touted are tenuous at best. But according to those behind the new visual, these are the sustainable and algorithm-proof SEO methods that “still worked” as of 2013 and are poised to continue working this year, and next, and next… So what’s all the fuss about?
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    Service Untitled

  • How to help call center representatives improve customer service

    Cheryl
    15 Apr 2014 | 7:07 am
    Centralized call centers receive and transmit an enormous volume of telephone requests daily, with the purpose of collecting and handling information, ranging from product inquiries, questions about transactions, and customer service. Although emails and social media networks provide more outlets for complaints regarding a particular organization or service, statistics show calling is still the most popular method of communication when a customer or client has a problem. Handling complaint calls successfully from customers, require customer service representatives to recognize the problem and…
  • Making it easier for customers to be right

    Cheryl
    4 Apr 2014 | 9:33 am
    Customers aren’t always right, but outstanding customer service representatives who can say yes to correct service issues are more likely to garner support and help an organization recover from mistakes. No matter how hard we try, at some time or at some location, there is bound to be a service breakdown and that impact on how the experience is resolved can ultimately affect future business. Some companies repeatedly fail at customer service, because of inconsistencies. Use the catchphrase “customer-focused culture” as often as looks good in training manuals or on websites,…
  • Bad customer experiences make customer service mistakes harder to forgive

    Cheryl
    28 Mar 2014 | 10:34 am
    Perhaps the most repeated complaint when having to deal with poor customer service is the need to keep calling back when something is wrong with a product. Most of us want to think problems should be resolved with the initial contact; at the very least let’s get our complaint directed to the department in charge. Too often however, it becomes a litany of bad experiences, repeated phone calls, and thus the eventual loss of brand loyalty and business. Statistics tell us that bad customer experiences are shared twice as much as good experiences, and the vast majority of bad service is…
  • Getting what you pay for: How Amazon’s membership fee retains customer loyalty

    Cheryl
    24 Mar 2014 | 7:57 am
    Amazon’s $20 increase for Prime members certainly drew a lot of derogatory hoopla this past week with social media and forums all buzzing with criticism about the 25% hike. In fact, according to Brand Key, a loyalty consulting agency, Amazon’s ratings dropped from 93% to 83% two days following the hike. “Based on immediate Prime member reactions, they may have underestimated the negative effects of the increase,” stated Brand Key. For anyone not familiar with the Amazon loyalty program, there are estimated to be about 20 million Prime members in the United States.
  • Increasing customer service popularity with Facebook

    Cheryl
    14 Mar 2014 | 7:40 am
    Facebook gives organizations the opportunity to “WOW” customers with their human and approachable touch so important to building business, loyalty, and the development of a company’s brand. With over one billion active users, why not use Mark Zuckerberg’s brilliant social platform to help to build an audience, engage them in interesting conversation about one’s product or service, and then have the opportunity to convert visitors into more customers? Facebook isn’t just about tracking down your old boyfriend, sending birthday wishes to your friends instead…
 
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    David Airey, graphic designer

  • D&AD 2014 branding

    David Airey
    15 Apr 2014 | 5:25 am
    A few identity projects I particularly liked in the branding category of this year’s D&AD Awards. LESS By Landor Associates for LESS. TAMABI By Tama Art University. “Freedom is a matter of the greatest significance, not least because without it there can be no art. Since its inception, Tama Art University has been dedicated to the pursuit of both freedom and art.” Blue Goose By Sid Lee for Blue Goose, with illustrations by Ben Kwok. “Blue Goose started in 1992 with one man’s desire to feed his family clean and nutritious protein, and the belief that if you look…
  • The Geometry of Type

    David Airey
    7 Apr 2014 | 4:12 pm
    A great typographic primer by Stephen Coles, with a foreword from Erik Spiekermann. The Geometry of Type is an intricate look at the construction of 100 traditional and modern typefaces. All of the 100 are given a double-page spread, with certain characters enlarged and annotated to showcase key features, anatomical details, and the finer, often-overlooked elements of type design. Excerpted from the spread above: “Bembo is the most popular of the Renaissance serifs, frequently called upon for setting elegant book text ever since it was cut by Monotype in 1929. The digital version,…
  • A few Adobe alternatives

    David Airey
    3 Apr 2014 | 6:58 am
    I doubt any of these can do as much as the Adobe option (except Quark), but they might do as much as you need, and it’s something I’m asked about now and again. Image via Fstoppers Photoshop alternatives Acorn (OS X, $49.99) Pixelmator (OS X, £20.99) GIMP (OS X, Windows, Linux, free) Illustrator alternatives Sketch (OS X, £54.99) Inkscape (OS X, Windows, Linux, free) iDraw (OS X, £17.49) InDesign alternatives Quark (OS X, Windows, £799) Scribus (OS X, Windows, Linux, free) Lucidpress (browser-based, free while in beta, subscription to follow) These and a few others mentioned…
  • Haribo Fruity Bears campaign

    David Airey
    31 Mar 2014 | 5:22 pm
    This print-ad campaign for German confectioner Haribo actually made my mouth water. The series was designed by students Valentin René Tillian and Michael Wilde at HAW Hamburg. A nice example of shape as a brand attribute. Via Design made in Germany.
  • New work: Rupp

    David Airey
    18 Mar 2014 | 5:37 pm
    I was brought in to help Austrian cheese manufacturer Rupp with their “vision 2025.” More info and images in the portfolio.
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    Osocio Weblog

  • Is smoking a good look? Tinder says “no”

    Tom Megginson
    16 Apr 2014 | 7:31 am
    Here’s an interesting social experiment by ASH (it’s an acronym for “Action on Smoking & Health”), an American NGO headquartered in Washington DC. Using the superficial nature of the “hookup” app Tinder, they created identical profiles of attractive people, with one difference: one version showed them smoking a cigarette, the other did not. Author: Tom Megginson
  • A love story from a country that is about to explode: She is from Lviv, he is from Donetsk

    Marc van Gurp
    15 Apr 2014 | 11:00 am
    War and propaganda are inseparable. And that also applies to the current situation in Ukraine. Which is very serious and is about to explode. Therefore, it is remarkable that the National Security and Defense Council of Ukraine (NSDC) came with this love story last week. It gives me an uncomfortable feeling. I know it’s propaganda but I also believe in the power of love. The story in the video dates back centuries. But gets much power of expression because of the current situation in the country. Author: Marc van Gurp
  • “I Touch Myself” finds new life as a PSA

    Tom Megginson
    15 Apr 2014 | 9:11 am
    You remember the song. If not from its endless radio play in 1990, then from the “Fembots” scene in Austin Powers. It’s “a song that celebrates female sexuality like no other,” according to itouchmyself.org, a charity established to carry on the wish of the song’s late singer, Chrissy Amphlett, that it find a second life as an awareness campaign for breast self-examination. Chrissy Amphlett died almost exactly a year ago of breast cancer. In her memory, ten Australian women singers carry the melody from one to another in a beautiful and haunting tribute:…
  • A hearing test disguised as a mobile game

    Marc van Gurp
    15 Apr 2014 | 6:40 am
    Not only old people suffer from hearing deficiencies. 10% of the Israeli population has hearing problems according to Bekol, the Organization of Hard of Hearing and Deaf People. They wanted to raise awareness to the issue, but had a hard time reaching the target audience. The solution was to use a medium young adults use most, their smartphones. The came with Sonar Invasion, a mobile game which is also a hidden hearing test. Using headphones, users were invited to listen and work out where the enemy torpedoes trying to destroy the submarine are coming from. At the end of the game, users had a…
  • Minorities unite with animated campaign ahead of EU elections

    Marc van Gurp
    15 Apr 2014 | 5:20 am
    This animated campaign explains the choice given to Emma, an EU voter, in the May elections. Emma faces an important choice between candidates who oppose her friends’ rights, or who care about both Emma and her community. The campaign comes from ILGA-Europe (International Lesbian, Gay, Bisexual, Trans & Intersex Association) and The European Network Against Racism (ENAR). Evelyne Paradis, ILGA-Europe: “This is the first time two organisations like ours unite at this level. We speak for over a thousand organisations who firmly believe that discriminating against one minority affects…
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    MattDickman.com : Marketing, Media and Social Technology

  • A better way to infographic

    Matt Dickman
    15 Apr 2014 | 8:22 am
    Great work from the Mizuno team to launch a piece of research and related infographic to find out what would happen "if everybody ran". In this era of data overload, I like the approach they took, the findings are interesting and the infographic below is great. However, check out the website to get the full experience. Much more engaging, show product benefit and spokesperson all while adding value. If you liked this post, you can subscribe to the RSS feed or sign up to get updates FREE by email.
  • South by Southwest 2014 - Looking Back, Moving Ahead

    Matt Dickman
    8 Apr 2014 | 4:35 am
    South by Southwest (SXSW) is almost a month in the rearview mirror at this point, but for me it takes about as long to allow everything that I saw to sink in. So I wanted to recap some of my key takeaways about the industry and the event itself. I have a somewhat different view of SXSW than many of my colleagues and peers in the industry, having attended the event in the years pre-Twitter. If you’re not familiar with SXSW, it started in 1994 in Austin, Texas as a music festival, adding a film and interactive festival along the way. Attendance for the interactive festival was estimated to…
  • Micro is the new small. Progress, one micro step at a time.

    Matt Dickman
    1 Nov 2010 | 3:11 pm
    A couple of weeks ago I attended Jeff Pulver's #140 Conference in Detroit. I have to say that it was one of the more inspired gatherings of people that I've been to in some time. The more conferences I attend the more I find that any conference with the words "social media" in the title are total crap. Same people, same thinking, no progress. I'm trying to diversify and find the other people who are doing the work. The #140 Conference brought together storytellers who talked about how they are affecting change in the city of Detroit and the world. Two of the top presenters had something in…
  • Enough is enough, the blog comeback and a new publishing venture

    Matt Dickman
    22 Oct 2010 | 8:16 am
    Ah, how things (kinda) change when you step away for a while to assess the environment. This blog has sat on the sideline for the past year and a half as my work has taken priority. It is very hard to talk about it and do it at the same time. In that year, I have backed off of Twitter, let my feed reader implode and focused on doing the work that a lot of people only dream of doing for some of the largest companies around. I've also spent time around people who are rocking out in the social/digital space on the corporate side and have built an amazing team at FH in Dallas that is…
  • Technology redefines categories and experience

    Matt Dickman
    14 Apr 2010 | 12:30 pm
    I was not waiting on line at 5am for the iPad like some other people around the US. It's a device without a niche for me right now. Think what you will of it, however, the technology behind the iPad and similar devices is helping to redefine categories that have had relatively little innovation in centuries. Take the book industry. Now, I love my Kindle and it's innovative enough, but it uses the same paradigm as a print book. It works for what I need (quick consumption and ease of travel), but it is limited. The experience of the Kindle is okay. It could be smoother and reminds me of what…
 
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    Greg Verdino's Marketing Blog

  • 10 Technologies Changing the World

    Greg Verdino
    15 Apr 2014 | 1:42 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Promise & Peril in the Hypernetworked Now

    Greg Verdino
    11 Apr 2014 | 8:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Change to Thrive (DYK 6.0)

    Greg Verdino
    7 Apr 2014 | 9:17 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • The Digital Future of Healthcare

    Greg Verdino
    31 Mar 2014 | 6:29 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 15 Views of the Digital Future

    Greg Verdino
    12 Mar 2014 | 2:40 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
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    Servant of Chaos

  • Making Friends and Influencing People

    Gavin Heaton
    17 Apr 2014 | 3:54 am
    Some light reading for your Easter weekend, this time courtesy of those clever folks at We Are Social Singapore. This easily digestible deck on social media debunks some of the many myths and provides “10 commendments” – things that you could do if you were so inclined. My favourite? “Be in it for the long term”. After all, after we get engaged, surely we expect a deeper commitment, right? We Are Social – Making Friends & Influencing People (2014) from We Are Social Singapore Send me adrift. via Compfight Tweet
  • The A-Z of Personal Branding

    Gavin Heaton
    14 Apr 2014 | 7:46 pm
    What do you do before a meeting? Do you Google the person you are meeting? Do you look up their profile on LinkedIn? Do you stalk them on Facebook? Do you go to the trouble of talking to people that you know in common? No doubt, a large part of this research will be done online. And while I often wonder if there really is such a thing as “personal branding”, it seems clear that our “digital footprint” has an impact on the people we meet, connect to or pass on our digital travels. And given this is the case, there are some basic things that are worth doing. I call it the “4 BEs”…
  • LinkedIn Publishing – Where the Personal and Professional Brand Meets

    Gavin Heaton
    6 Apr 2014 | 1:32 am
    When LinkedIn started publishing content via its LinkedIn Influencers program, it moved the social network for business professionals in a completely different direction. For many business leaders, this was a great, simple and powerful way to share business philosophy and insight. It was blogging without needing to have or create a blog. And because each item was automatically shared with your LinkedIn connections, there was no extra work required to distribute your writing. But there was a problem. It was a closed system, and only a select group were granted access. Taking a leaf out of the…
  • Take the Australian Social Business Survey 2014

    Gavin Heaton
    1 Apr 2014 | 3:39 am
    To call out the term “social business” seems almost anachronistic in 2014. After all, aren’t we all now working in “social businesses”? Haven’t we all been part of the digital transformation sweeping every business? Well, yes and no. When I ran my first social business survey back in 2011, I was interested to gather some data on Australian-based businesses. After all, there was plenty of information available about the US – but anecdotal evidence suggested that we were behind that curve. Way behind. And again, in 2012, the survey revealed that there was a gap – not only…
  • ADMA Experts – 56 Trends Shaping Australian Marketing

    Gavin Heaton
    19 Mar 2014 | 5:10 am
    Each couple of months, Association of Data-driven Marketing and Advertising (ADMA) convenes their expert groups on a wide range of topics. Drawn from across the marketing landscape, these groups hash out important, practical topics and challenges that impact their daily work. There are groups that focus on multi-channel, and acquisition and lead generation through email, B2B, search and social media to data and analytics – and everything else between. Having been a participant for the last two years, it can be a fascinating process to go through. It’s a chance to share your own business…
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    Experience: The Blog

  • Shame on Eat24 (and Why Your Brand Should Not Repeat Its Facebook Mistake)

    Augie Ray
    16 Apr 2014 | 5:50 am
    I trust this blog post is unnecessary and that company leaders are smart enough to know they must maintain a presence on Facebook, regardless of the marketing challenges on the platform. But given that a small brand abandoning Facebook has been big news this week, a gentle caution may be in order.In a shot heard round the social media world, food delivery company Eat24 lambasted Facebook for lying about brands' marketing opportunities, then deleted its Facebook fan page. I am sure a lot of frustrated and sympathetic marketers were jealous of Eat24's move. With organic reach getting harder to…
  • Ducking Responsibility: Marketers and Agencies Playing a Shameful Facebook Blame Game

    Augie Ray
    14 Apr 2014 | 5:43 am
    In the last couple of months, as the organic reach of brands' Facebook posts plunged, some agency and marketing leaders have engaged in a game of blame shifting that I find distasteful and disingenuous.'Facebook lied to us" seems to be what many marketers are saying; in fact, this is specifically what one company, Eat24, said as it deleted its Facebook fan page. A media executive accused Facebook of "one of the most lucrative grifts of all time" for, supposedly, urging brands to "purchase" fan bases and then charging those same brands to reach their fans through paid…
  • What if Everything You Know About Social Media Marketing is Wrong?

    Augie Ray
    3 Apr 2014 | 6:17 am
    What if everything you "know" about social media marketing is wrong? What would this mean to your upcoming and current social marketing programs? Better yet, what might it mean to your job?If you are employed in social media marketing, it is time for a healthy dose of reality followed by some serious soul searching and career planning. Some of you are lucky enough to work in the rare companies that create advocates with great products, service and mission and thus are equipped to leverage social media for marketing gain; most work at companies that have inflated their opportunities in the…
  • The Problem With Social Media Case Studies

    Augie Ray
    1 Apr 2014 | 8:12 am
    We all love a good case study, don't we? Especially in the social media business, where results can be difficult to measure and prove, there is nothing more validating than knowing someone else has succeeded and can show us the way.Problem is, despite years of experience and thousands of case studies promoted by agencies, consultants and speakers, most companies are still struggling with their social media strategies. How is this possible when there are so many good case studies to be found?One problem with case studies is the way marketers use them. There has been a tendency to latch onto…
  • Facebook, WhatsApp and the Social Bubble Bandwagon

    Augie Ray
    24 Feb 2014 | 7:22 am
    I do not have a crystal ball, but I know the difference between irrational exuberance and levelheaded, sound business analysis. In the wake of the news of Facebook's acquisition of WhatsApp, I have seen a lot of the former and very little of the latter. The flood of articles and blog posts containing weak arguments and wishful thinking has, once again, confirmed my fears that a social and tech bubble continues to grow and prop up social media stock prices and valuations. My concern runs deeper than just stock prices, however; I am deeply concerned about what this all means to the social…
 
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    The Future Buzz

  • MIT Agrees: The Internet Is Disrupting Religion

    Adam Singer
    15 Apr 2014 | 9:57 am
    I’ve been writing about religion here for years as for some reason too many marketing and tech bloggers are uncomfortable with it. But that’s silly because it is a topic highly worth exploring from a sociological perspective. If this topic makes you uncomfortable, feel free to skip today’s post (but I’d ask you to question why it does).Religion is also fascinating as an example of the efficacy of marketing (it is 100% word of mouth marketing, after all: it’s an idea virus).Of course, it is my opinion that religion will one day soon be a relic of the past as we…
  • Using Reaction Gifs In Blog Posts Makes You Look Ridiculous

    Adam Singer
    31 Mar 2014 | 2:15 pm
    Dear everyone who wasn’t using the social web in the 90s / early 00s: guess what we did back then? Used gifs as part of responses to threads on forums and boards.If you were there and still writing for the web now, you most certainly (even then) never use gifs in content you work hard on. You probably already know what I am going to say next and can skip this one. For everyone else, read on.Everything old is new again, and gifs are back. And while I do think things like reaction gifs are perfectly well-suited for platforms like boards and forums (or the modern incantation: G+, Reddit,…
  • Legacy Media: Increasingly Irrelevant To Millennials & Tech Savvy

    Adam Singer
    27 Mar 2014 | 7:45 am
    We continue to see legacy media do a great job to position themselves for irrelevance. Two recent examples to support this trend we’ve been documenting over the past several years follow as today’s quick post.1. Millennials are ditching TV to view content on other devicesThis of course isn’t a surprise, as we’ve shared many stories over the years that broadcast cable TV on TV is essentially over. It’s basically the same as making a landline call: your grandparents still do this but no one else does. Equally as unnecessary as still paying for an AOL subscription…
  • Writing About Tech Is Amazing …If You Love Tech

    Adam Singer
    18 Mar 2014 | 2:26 pm
    There’s an unfortunate story sharing the “confessions” of a tech journalist here. Except none of these are “confessions,” as in the kind everyone on both sides of the table (PR people and media pros) doesn’t already know about. Not. A. Single. One.The only one who didn’t know it, unfortunately, was the writer. The above image from Arrested Development (or video here) basically describes what happened. Let’s go through just a brief summary of the complaints, although do read her story linked above first.She complains about the 24-hour news cycle…
  • Good Brands Are Fulfilled Promises

    Guest Author
    13 Mar 2014 | 3:04 pm
    The following is inspired thinking from Future Buzz community member Erin McCahill.Branding has become a paradox in the sense that it’s no longer a concept developed by a company and communicated to the world. Perhaps it never has been, but now, more than ever, people – customers, employees, partners and industry voices – have incredible power to impact brands.That power can impact a brand positively like Netflix’s success in driving word-of-mouth through its unique release strategy (think “House of Cards”). As any digital marketer knows, third parties can have a…
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    Successfool.com

  • #005: Justin Brooke on How He Went from Drinking & Drugging to Building a Massively Successful Business Online

    alejandro@successfool.com (Alejandro Reyes)
    13 Apr 2014 | 3:34 am
      Justin Brooke is one of my secret weapons. He’s taught me so much about marketing over the last several years and has been instrumental in my marketing know how. I’m pretty close to him and wanted to have him peel back some of the layers to his inspiring story. We’re talking so inspiring that I believe one day they can make a movie about this guy, I’m that serious. Here’s a crazy quote from Justin: “We were so broke that we worked at Wendy’s & Pizza Hut so that we can have dinner”  Justin has been doing some killer things with…
  • #004: Dayna Bickham on How to Find Your Purpose and Embrace Your Story

    alejandro@successfool.com (Alejandro Reyes)
    13 Apr 2014 | 3:33 am
    Purpose is one of the most important things you will ever find in your life. I heard someone once say, “When you find out what your purpose is, build your entire life around that.” I’ve been working on that for the last several years and I’m a better person because of it. But the question becomes, how do I find out what my purpose is and how do I pursue it? Well I’m delighted to introduce you to a new friend of mine by the name of Dayna Bickham who recently wrote a book called: Chosen for a Purpose. It’s fantastic. I had a great time interviewing her and…
  • #003: Janna Marlies Maron on Why the Story We Tell Ourselves Creates the Reality We Experience

    alejandro@successfool.com (Alejandro Reyes)
    13 Apr 2014 | 3:33 am
    I’m totally pumped about this interview with my friend Janna Marlies Maron. Janna was instrumental in my success early on when I started my local marketing company and hosting events in the Sacramento market. There was a season where Janna went through a whole lot of crap, things I didn’t know about until I interviewed her for the podcast. You want to talk about resilience and a fighter, well Janna is both of those and then some. This week she’s releasing her book: How to Manage Depression Without Drugs. I caught up with Janna just before her book launches so the Successfool…
  • #002: Michelle MacPhearson on the Importance of Figuring Out Your Message and Giving it a Name

    alejandro@successfool.com (Alejandro Reyes)
    13 Apr 2014 | 3:33 am
    In this interview with Michelle MacPhearson we she share the importance of figuring out your messaging and giving it a name. Michelle is someone who was literally responsible for my early initial success online. A lot of what even the big marketers & social media peeps teach today, came from what Michelle was teaching/implementing several years ago. She is truly an innovator when it comes to online marketing. In this interview with Michelle MacPhearson we discuss: - How she made $1,000′s a day with Myspace (yes Myspace was’t just for kids) - How she pivoted when Myspace sent…
  • #001 Welcome to The Successfool Podcast – The Internets Most Passionate Podcast!

    alejandro@successfool.com (Alejandro Reyes)
    13 Apr 2014 | 3:26 am
    Welcome to the Internets most passionate podcast. We’re here help passionate people just like you unleash your story so you can change the world. Successfool.com is a weekly podcast that will share with you the most inspiring stories of ordinary people building extraordinary personal brands onlineYou’ll hear how they got their start, their struggles, their triumphs, and what they believe it takes right now online to stand out and make a difference. In this first podcast I share: - Why I believe  your story can change the world. - My story of how I got on every major media outlet…
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    Damn, I Wish I'd Thought of That!

  • Newsletter #984: The “Tell Them Why” Issue

    Andy Sernovitz
    17 Apr 2014 | 8:00 am
    [Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You can have all of the fantastic features you want, but if your customers don’t know why they’re fantastic, those features mean nothing. You have to give them the “why.” You have to say “because…” Here are three ways to do it: 1. Explain your behind-the-scenes process 2. Share a little-known fact 3. Make an effort to be transparent 4. Check it out: Feed…
  • How many perspectives do you have

    Andy Sernovitz
    14 Apr 2014 | 7:00 am
    Problems always get easier when you look at them in more than one way.  If you and your coworkers think alike, you’re going to miss things that are obvious to folks with other backgrounds. Example: My engineer father-in-law sorted out all these puzzle pieces by shape. I would have done color.  Who is missing from your team?
  • How to get everyone to see your fans’ love

    Andy Sernovitz
    12 Apr 2014 | 7:00 am
    This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Got big fans? Make a big deal out of it. Amplifying your customer love helps them feel great, helps your employees feel great, and shows everyone else why you’re great. Here are some fantastic ways to do it: 1. Love them back 2. Make it sharable 3. Show them how to do it 1. Love them back When Honda asked their fans to show off their love for the brand, they were overwhelmed. They got photos of Honda tattoos, nail art, and one guy who shaved their logo into the…
  • A different way to ask for feedback

    Andy Sernovitz
    11 Apr 2014 | 7:00 am
    Don’t send a generic survey. Definitely don’t send a long survey. Instead, ask: What one thing can we do better? You’ll get great ideas you can actually use.
  • Newsletter #983: The “It’s Not an Ad” Issue

    Andy Sernovitz
    10 Apr 2014 | 8:00 am
    [Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] People don’t share advertising with their friends — but they will share something fun, exciting, and surprising. Are you doing that with your direct mail, posters, or TV commercials? Here are three examples of how to make marketing more than just an ad: 1. It’s not an ad. It’s a cat toy. 2. It’s not an ad. It’s a photo op. 3. It’s not an ad. It’s fun.
 
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    eCRM & Email Marketing Blog

  • Anatomy of the Perfect Email Design

    Tamara Gielen
    17 Apr 2014 | 3:47 am
    Here's a great 2-minute video that explains the anatomy of the perfect email design by the folks at Lyris.   Have you seen (or created) other short educational videos on email marketing? Send me the link and I'll feature them on this blog. 
  • Email Marketing delivers the highest ROI

    Kath Pay
    9 Apr 2014 | 1:18 am
    In Econsultancy's latest Email Marketing Census marketers claim that Email Marketing delivers the best return on investment. For the past 8 years Email Marketing has consistantly been cited by marketers as having delivered the highest or second highest ROI compared to other channels such as PPC, Search, Direct Marketing, Social Media, Content Marketing and Mobile Marketing.  And when asked the same question, the agencies have reported an even better return on investment as shown below.   What continually astounds me every time I see results such as this, is just how little marketers are…
  • 3 keys to improving your customers checkout experience

    Kath Pay
    8 Apr 2014 | 6:29 am
    How often have you abandoned a checkout due to a confusing and difficult experience? Unfortunately this is more common than it should be and we lose customer's during the checkout process. In fact you're average abandon rate is around 80%! Plan to Engage recently  hosted a webinar with conversion expert James Critchley of cloud.IQ and provided 3 keys to leverage in order to prevent abandonment of the shopping cart process.   The 3 Keys discussed are based on BJ Fogg's Behavioural Model which shows that 3 elements must converge at the same moment for a behaviour to…
  • A cool tool to help you design for the new Gmail Grid View

    Kath Pay
    4 Apr 2014 | 4:45 am
    So - Gmail has in beta mode a new feature in the Gmail Promotions tab, which picks out images from your emails and presents them in a visual tile layout. This is the next step from having recently made images visible by default (and now we can begin to see why they did so). If you haven't yet received this feature - you can apply for it here and be part of the trial. The good news is that our friend Justin Khoo over at Freshinbox has created a cool new tool to be able to test what your emails may look like to ensure you're now leveraging this fresh and potentially valuable way of presenting…
  • Join us for some insightful and inspirational training

    Kath Pay
    31 Mar 2014 | 3:00 am
    We have some great offline and online courses lined up for you in the coming months - so why not check them out and see if one (or more!) is suitable for you? The Art of Persuasion: Leveraging Psychology within your Email Programme - April 30th 2014, London Email Marketing Masterclass - London; May 22nd 2014, Brussels; 2nd June 2014 Getting Started with Email Marketing - Online course, starting 27th May 2014
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    Unbound Edition

  • A Million Little Facebook Pieces

    17 Apr 2014 | 11:22 am
    “In other words, Facebook has failed to invent any new behaviors or even innovate on the behaviors that were commonplace on the service. - Om Malik. Facebook, massive and successful as it is, is no longer a company that defines new social experiences. It either copies them outright or it just buys them.
  • The Finish Line For Digital Marketing Does Not Exist

    17 Apr 2014 | 6:56 am
    Marketers are uncomfortable because they can’t see the finish line, which motivates some and scares most. But they all realize that the finish line is conceptual these days, and winning means crossing into the next tier of leadership, whether that means leading marketing into its next era, or leading the company to new success.
  • The Unbundling of the Phone

    17 Apr 2014 | 6:54 am
    For years, sustainability and consumer advocates alike have criticized the electronics industry for the so-called "bundled" nature of our devices: If your phone's speakers start making weird noises, you're just going to have to replace the whole darn thing. Components are glued, wired, soldered, and screwed together in ways that makes replacing any one a hassle. But this week, Google is showcasing a different vision for the future: Project Ara, an effort to create a phone whose components could just snap in and out, replaced when one breaks or a better version becomes available.
  • Verizon snagged highest slice of phone activations last quarter

    17 Apr 2014 | 6:49 am
    Verizon outshined its mobile rivals last quarter with the largest share of phone activations, according to a survey report released Thursday by research firm Consumer Intelligence Research Partners. Among US carriers, Verizon accounted for 35 percent of all activations, followed by AT&T with 28 percent, T-Mobile with 15 percent, and Sprint with 9 percent. Collectively, all other regional and prepaid carriers made up the remaining 13 percent.
  • Storytelling Q&A With A CSR Expert

    16 Apr 2014 | 10:54 am
    I recently connected with Susan McPherson (@susanmcp1), head of communications consultancy McPherson Strategies, to discuss the role of corporate storytelling in CSR and sustainability initiatives. Susan, named one of the “Smartest Women on Twitter” by Fast Company magazine and the founder of the popular bi-weekly #CSRChat, has spent her career focusing on the intersection between brands and social good.
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    Marketing Technology Blog

  • Testing Livefyre Sidenote for Commenting

    Douglas Karr
    17 Apr 2014 | 11:35 am
    We’ve moved between commenting systems a few times on the Marketing Technology Blog. Luckily, all the key platforms will synchronize comments (we don’t use them if they don’t). Comments are becoming a topic nowadays since comment spam is rampant and many of the most colorful conversations are happening offline, leading some very large blogs to turn off commenting altogether. I’m with friend Lorraine Ball on this one who states: To me, a blog without comments is like a school without students or a concert without an audience. To me, engagement and interactivity with…
  • Video: #Socialnomics 2014

    Douglas Karr
    16 Apr 2014 | 9:33 am
    #Socialnomics 2014 by Erik Qualman is the fifth version of the most watched video series on Social Media. This year’s video denotes the critical mass between social, mobile and the explosion of millennial usage. We don’t have a choice on whether we do social media. The choice is how well we do it. Erik Qualman One key factor on this is that 20% of the terms typed into a search bar have never been searched before – supporting the need for a robust content marketing program where combinations of articles, images, video, social engagement and other media are produced and…
  • Marketing Automation for the Customer Journey

    Jenn Lisak
    15 Apr 2014 | 7:00 am
    In the digital world, it’s imperative that we track a variety of different metrics in order to gain full visibility into the whole marketing landscape. And most marketers have advanced systems in place so that they can gain this visibility. Specifically, most marketing organizations utilize marketing automation to help them with their marketing efforts, tracking, and campaigns. But, are they simply using these software solutions to give them stats, or are they applying it as well? Customers can decide where, when, and how they want to interact with brand. This could be over a period of…
  • Infographic: Smartcards Rolling Out Over the Next Few Years

    Douglas Karr
    15 Apr 2014 | 6:04 am
    Wow… when you think about all the dedicated and dependent hardware for traditional magnetic striped credit cards, that’s a ton of equipment and expense out there to replace. Over the next few years, though, that’s exactly what’s going to happen! Traditional credit cards are on their way out. It took the hacking of 70 million Target credit cards during the 2013 holiday season to spur Congress into abandoning the highly unsecure magnetic-stripe cards used by most Americans and setting a deadline for the new (to the U.S., anyway) smart card technology. While Americans are…
  • PayStand: Accept Credit Cards with No Transaction Fees

    Douglas Karr
    15 Apr 2014 | 4:26 am
    When I integrated our invoicing system with credit card processing I was pretty much shocked at how complex it was and then how much money they take out in transactions. Then I was shocked that I had to get two systems… a credit card processor and a merchant account. The only advantage I had was that I was able to do it with my bank – but of course they hang onto the funds for a few days to increase their interest rates. Ugh. PayStand recently launched and may change the industry. Paystand allows you to receive money on your website and social networks without extra software,…
 
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    DetectiveMarketing.com

  • No 1 rule for luck = avoid unluck

    Stefan Engeseth
    13 Apr 2014 | 11:31 pm
    No 1 rule for luck = avoid unluck.
  • Call to action: Find my viral idol

    Stefan Engeseth
    10 Apr 2014 | 1:02 am
    I did take this photo with my mobile. Now its gone total viral with thousands of people sharing it because its now published in Sweden´s biggest newspaper DN. Sms-nöden har ingen lag?Article by Ulrika By at DN.se Google translation of the article (really witty written by reporter Ulrika). Call to action: Please help me find my viral idol – love to interview the magic person how recharges his mobile in this fantastic way). Background: In the Stockholm Subway Station “Slussen”, a man is climbing onto the Photo Booth to recharge his mobile phone – a quite understandable behavioral…
  • Sharkonomics jumping high at MiS in Stockholm

    Stefan Engeseth
    7 Apr 2014 | 12:39 am
    On Friday I will hold a Sharkonomics lecture in Stockholm 11 April at MiS (The Marketing Association in Stockholm).The lecture is sponsored by Smurfit Kappa Onwell.
  • Magic obsession with National Geographic photographer Paul Nicklen

    Stefan Engeseth
    2 Apr 2014 | 12:43 am
    Recently I attended a lecture with photographer Paul Nicklen at a National Geographic Live event. Paul was an excellent speaker, much better than most business keynote speakers.I have always admired photographers living in harsh conditions close to wild animals to capture nature’s beauty. Mostly because they don’t seem to care about anything else than the results (their own safety is not as important as the perfect picture) but also because I myself would love to go through the same adventures. For Paul, this relationship with nature has developed into an obsession. In person he…
  • Top 10 most popular posts – Updated: 1 April 2014

    Stefan Engeseth
    31 Mar 2014 | 1:34 am
    1. Behavioral Somersaults 2. The evil pupose in bad leadership 3. 6 Ways Apple Becomes Prey for Sharks 4. Lifespan of humanbeings is going up. Lifespan of corporations is going down 5. Do not miss Seth Godin at Gulltaggen 6. What is behind the yellow frame of National Geographic 7. Swedishwire.com: Sharkonomics makes debut in Japan 8. Smart advertising from Betabrand creates mirror buzz9. Defend your market 10. LinkedIn: For seriously old people!
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    PsyBlog

  • 4 Ways Mindfulness Meditation Benefits So Many Conditions

    Jeremy Dean
    17 Apr 2014 | 6:20 am
    Four central components of how mindfulness meditation works.→ Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Meditation Benefits: 10 Ways It Helps Your Mind Mindfulness Meditation: 8 Quick Exercises That Easily Fit into Your Day 4 Wonderful Ways Meditation Relieves Pain Meditation is an Effective Treatment for Depression, Anxiety and Pain Mindfulness at School Decreases Chance of Developing Depression
  • The Effects of Vitamin E on Alzheimer’s and Age-Related Memory Problems

    Jeremy Dean
    16 Apr 2014 | 6:20 am
    Day-to-day living is one of the greatest challenges for those with Alzheimer's.→ Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Family Problems In Childhood Affect Brain Development Autism: Vital Link Found Between Vitamin D and Serotonin Production Heavy Drinkers Lose Memory Faster With Age Memory Enhanced by a Simple Break After Reading 20 Wonderful Effects Exercise Has on the Mind
  • Are People Born Nice or Nasty?

    Jeremy Dean
    15 Apr 2014 | 6:20 am
    Genes which influence social behaviour enable some 'nice' people to overcome feelings of fear.→ Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: How We Know Babies Are Born With The Structure of Language People Are More Moral in the Morning People Are Happier When They Do The Right Thing Intelligent People Are More Inclined to Trust Others Do Posh People Cheat More Than the Lower Classes?
  • Drug Reverses Schizophrenia in Mice by Curbing Synaptic Pruning

    Jeremy Dean
    14 Apr 2014 | 6:20 am
    Experimental chemical restores some lost brain cell function in schizophrenia.→ Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Marijuana Does Not Cause Schizophrenia Copper Pinpointed as Main Environmental Cause of Alzheimer’s Disease Possibility of Selectively Erasing Unwanted Memories New Study of Improvising Jazz Pianists Shows Similar Brain Circuits Used for Music and Language Can Having Sex Make You Smarter?
  • The Facial Expression That Makes You Appear Smarter

    Jeremy Dean
    13 Apr 2014 | 6:15 am
    Study finds men's actual intelligence can be read in their facial features but women's cannot.→ Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Beard Psychology: 4 Signals That Serious Facial Hair Sends How Aging Changes What Makes You Happy The ‘Beer Goggles’ Effect: What Causes It? 10 Smart Studies that Help Unlock the Mysteries of Intelligence High Emotional Intelligence Dramatically Improves Decision-Making
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    Chris Houchens

  • weakest link

    Chris Houchens
    1 Apr 2014 | 4:13 pm
    Most restaurant menus are bad. Really bad. If you're a restaurateur, here are some tips to help you create your restaurant menu. Read more › The post weakest link appeared first on Chris Houchens.
  • read your veggies

    Chris Houchens
    27 Feb 2014 | 1:34 am
    After many late nights of eating ramen noodles, rolling my eyes at a publisher’s style guides, and general frustration with the book retail system while publishing Brand Zeitgeist, I swore I would never write another book. I have written another… Read more › The post read your veggies appeared first on Chris Houchens.
  • living by the sword

    Chris Houchens
    18 Dec 2013 | 1:33 am
    A little over two years ago, Morton’s steakhouse pulled off a promotional stunt that generated tons of publicity by meeting a rabid Morton’s fan (who is also a social media celebrity) at the airport with a steak dinner after he… Read more › The post living by the sword appeared first on Chris Houchens.
  • cords

    Chris Houchens
    17 Dec 2013 | 6:35 am
    Last week, every hipster and useless list website on the web were raving on how you could wrap cords around a MacBook brick. As the kids say, the meme went viral. This week, the damage control has started. Let’s look… Read more › The post cords appeared first on Chris Houchens.
  • department of common sense

    Chris Houchens
    30 Sep 2013 | 6:28 pm
    You would think SOMEONE at the Hungry Jack organization would have spoken up and said, “If Step #2 of the directions say to let the product sit for 12 minutes, is it really a good idea to promote the 5… Read more › The post department of common sense appeared first on Chris Houchens.
 
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    The Accidental Product Manager

  • Have A Very Happy Easter!

    drjim
    14 Apr 2014 | 2:00 am
    If It’s Easter, Then Spring Must Be Here!   Finally! Easter has finally arrived. I hope that you are going to be able to take some time off and celebrate this special season as Spring is just around the corner and Winter is quickly becoming a distant memory! I’m going to take this week off and get some well deserved rest. However, I’ll be back next week with some great new Product Manager tips and techniques for you. Enjoy this week and we’ll talk again next week… - Dr. Jim Anderson
  • Product Managers Who Spy On The Competition

    drjim
    7 Apr 2014 | 2:00 am
    Product managers need to know how to spy on the competitionImage Credit What do your customers think about your product? Do they like it better than your competition’s product? Did you do a good job when you created your product development definition? Would it be helpful to you to know more about your competition’s product? I’m willing to bet that the answer to this question is “yes”. Now the big questions is just exactly how can a product manager go about getting the competitive intelligence about a competitor that you need? Know Your Competition This seems…
  • How Product Managers Should Go About Doing Business Research

    drjim
    31 Mar 2014 | 2:00 am
    Product managers need to do business research to understand their marketImage Credit In order for your product to be successful, you are going to have to have to have a good understanding of your market. I wish that I could tell you that there was some sort of pill or potion that you could take that would magically provide you with the information that you need. Sorry, such a quick solution does not currently exist. Instead, you’re going to have to do some business research on your market. Do you know how to go about doing that? Business Research: The Process The good news about doing…
  • What Should A Product Manager Do When The Wrong Customer Buys Your Product?

    drjim
    24 Mar 2014 | 2:00 am
    What should you do when the wrong customers buy your product?Image Credit As product managers we spend a lot of time trying to segment our market as a part of our product development definition. Once we get that taken care of, we then create marketing programs and product messages so that we can reach our target market and convince them to buy our product. However, sometimes things don’t work out the way that they should. What should a product manager do when the wrong customers start to buy your product? The Problem With Kia’s Soul Car A few years ago, the Kia car company’s…
  • What Sequestration Means To Product Managers

    drjim
    17 Mar 2014 | 2:00 am
    If you don’t want to lose the war, then pick your battles correctlyImage Credit Sequestration is a big word that most of us are not familiar with. However, as product managers we should know it very well. What it refers to is when one of your customers decides to make across-the-board budget cuts. Sure they might be a great customer now, but when each one of their budgets gets slashed, what’s going to happen to your product sales then? How To Prepare For Sequestration One of the most common places that you are going to run into sequestration will be if your product gets sold to a…
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    Social media marketing

  • How to Use StumbleUpon – Secrete to Generate Traffic from Stumble Upon

    23 Mar 2014 | 4:51 am
    StumbleUpon is one the top social media website to find cool new websites, photos and videos from across the web. In simple word StumbleUpon is the best source to add new website or browse new stuff in the web.How to create account on StumbleUponLike other social media website user can well create their account on StumbleUpon with their email. User can also sign up with Facebook. After sign up select your interest and Start Stumbling. To effectively use StumbleUpon we need to install StumbleUpon toolbar.How to generate traffic form StumbleUponIt’s a very easy to generate traffic from…
  • Business Listing Sites For Australia

    18 Jan 2014 | 4:28 am
    List your website on quality website is the best way to enhance the reputation of your website, also it is the great way to increases your Search Result on Search Engine. Here is the list of Australian Business Listing sites having good page rank and good Alexa Rank.1)     http://www.theaustralianbusinessregister.com.au2)     http://mybusinessdirectory.net.au3)     http://www.local-listings.com.au4)     http://www.womenwise.com.au5)     http://biizsearch.com6)     http://www.knoxbusinessdirect.com.au7)    …
  • 34 Australian Classified ads site

    28 Oct 2013 | 11:23 am
    I am helping my other SEO Executive friends who do SEO for different-2 countries. Here is the list of Australian classified ads sites having good page rank and good Rlexa Rank.1)    http://locanto.com.au/2)    http://craigslist.com.au3)    http://www.truebuy.com.au/4)    http://cracker.com.au/5)    http://www.freead.com.au6)    http://global-free-classified-ads.com7)    http://www.dewalist.com.au/8)    http://www.adpost.com/au9)    http://www.easysell.com.au10) …
  • Pinterest For Business

    7 Aug 2013 | 12:44 pm
    Pinterest is not a new topic every one know that how it use and help us for our business.In this post I can tell you what is Pinterest - Pinterest is the collection of thinks, item, product and web links that we likes. Pinterest help us to buy and sell new product easily. We can check out every thing else that we wants in pinterest.  How we use Pinterest for BusinessWe can use pinterest for our business. We can get million of people form pinterest. Then question is how.I can tell you that how we get traffic from pinterest and promoter our business. Firstly  create your business…
  • How to use delicious

    2 Aug 2013 | 3:03 pm
    Promote yourself and your website with help of delicious. But mainly we are not know that how to use delicious. basically its a social media website; just like Pinterest. Like we send friend request and accepts request of peoples and post links and photos more general things.Today In this article I can tell you that how you can create Delicious account and how we use this.First up go to Delicious.com and click on create account and fill up the full from carefully. If you have facebook or Twitter account then you can sign in with these help. But if haven't then click on…
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    Connect - Digital Marketing Expertise from iCrossing

  • OK Google Now, make me some money

    Tobit Michael
    17 Apr 2014 | 10:24 am
    Google Now is a really exciting product, providing people with hyper personalised results without a search even taking place.  The immediate, pro-active information sent direct to consumers has seen traditional Google searches amongst its users drop significantly, as people wanting to know travel information, weather forecasts or directions has plummeted.  As the algorithm becomes more intelligent and the the number of people using it grows, traditional queries are likely to drop further as more information is supplied proactively. As we become more comfortable with wearable tech, this…
  • Why we are almost certainly living in a computer simulation

    Sean Philip
    17 Apr 2014 | 3:11 am
    ‘Have you ever had a dream that you were so sure was real? What if you were unable to wake from that dream? How would you know the difference between the dream world and the real world?’ The Matrix turned 15 this year, and while it set a new standard for action film special effects and cinematography, it’s probably best remembered for its central themes. For the uninitiated, the film revolves around the premise that the world around us is an illusion, constructed hundreds of years in the future in order to prevent humans from realising the truth – that we’re being harvested as…
  • Google’s Universal Analytics: Issues with inflated data

    Nick Rhodes
    11 Apr 2014 | 3:46 am
    With Universal Analytics (UA) finally out of beta, adoption rates look poised to soar. Boasting cross-device tracking, custom metrics, dimension widening and the measurement protocol (among other features), UA generates more insights than Sherlock Holmes can shake his pipe at. As with any new product, however, there are a few teething problems. Recently a client approached us with an unusual problem: their visit data were behaving erratically, with historic values changing over the course of the day. After fruitlessly searching for issues with the tracking code, we found that manually…
  • 7 top tips for successful infographics

    Matt Carrington
    9 Apr 2014 | 3:20 am
    Infographics are all around us. Although they have come under some scrutiny in recent years, done well they are an extremely useful way of presenting data in a cohesive way that allows you to easily compare and contrast key findings. With good creative work, they can also be a really attractive piece of marketing communication. When pulling your data together for an infographic, you must focus on a topic that is engaging to your target audience. However, once you have all the data, have created a beautiful image, and have it all set to go, you’ll want to maximize its effectiveness, so here…
  • Responsive design: How to weave content into an adaptive framework

    Danny Chadburn
    8 Apr 2014 | 3:25 am
    This is a condensed version of an ebook which is available to download in full on our website. Introduction We’ve put together this guide to help digital producers and strategists think about their content in a flexible and fluid way that will allow what they put together to adapt and flourish, regardless of the device it’s viewed on. We look at it from the point-of-view of your consumers as well as the colleagues and partners you work with day-to-day. This isn’t a technical walkthrough (head to the appendix to see some recommended reading for the geeky stuff), rather an overview of the…
 
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    Jim's Marketing Blog

  • Are you teaching people to ignore your marketing?

    Jim Connolly
    17 Apr 2014 | 2:04 am
    Every piece of marketing material is created from 1 of the following 2 mindsets. I wrote this, so now I need you to read it. There’s something you need to know, so I wrote it. The first approach is selfish. It’s focused on the needs of the writer, not the reader. It’s noise, not value. People ignore these selfish messages. The second approach is contribution focused. It’s about giving value to the reader. This unselfish approach is so rare that when people see it, it captures their attention and grabs their interest. Whether you know it or not, every message you send…
  • Stop working for toxic clients. Seriously. Stop it!

    Jim Connolly
    15 Apr 2014 | 12:38 am
    It’s hard to overstate the damage caused by toxic clients. Late paying clients destroy your cash flow and are responsible for the death of more businesses than lack of sales. Over-demanding clients can turn the joy of work into something you don’t even like any more. Toxic clients cause stress, unhappiness and will slowly destroy your business. Solution: Fire them! If you think you can’t afford to fire your toxic clients, wait until you pay the full price for NOT firing them. Then replace them with GREAT clients Replace your toxic clients, one by one, with clients who give…
  • Here’s an approach to marketing that works every time

    Jim Connolly
    14 Apr 2014 | 7:17 am
    This approach to marketing works every time. It isn’t easy, which is why so few people do it. However, it comes with a 100% success rate. Here it is: Be so good that they can’t ignore you. If your product or service is THAT good, people will hire you, buy from you AND tell everyone about you. So, if you show just 10 people what you do, each one will tell another 10 people, who will each get you another 10… repeat. The opposite is also true Average products or services are everywhere. They fail to stand out. We forget them within minutes. Very few people talk about them. They…
  • Growing a successful business is a marathon, not a sprint!

    Jim Connolly
    13 Apr 2014 | 11:46 am
    When it comes to launching a new business or project, it’s really important to remember the following: Big launches are extremely overrated. Success is not about having an amazing opening day or opening week. It’s what you do over time, which counts. Anyone can launch something The time for razzmatazz and parties is after you’ve remained committed and focused for long enough, to achieve what you wanted. That’s why marathon runners get their medals after they cross the finish line… and not on the start line. The post Growing a successful business is a marathon, not a…
  • So, you want more from your business? Try this!

    Jim Connolly
    12 Apr 2014 | 1:30 am
    To grow your business successfully, you need all 3 of the following: A substantial number of prospective clients, who you can locate and connect with. These prospective clients need to have a problem, which your service provides the answer to. Finally, they need to be willing and able to pay you for solving their problem. That’s what you need for a successful business. And for most people, that’s all they want. However, if you want even more from your business, something exceptional, you need to know the following. Truly exceptional businesses are a little different Exceptional…
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    Epiphany Marketing's Strategic Marketing Blog

  • Grateful

    David G. Johnson
    17 Apr 2014 | 9:32 am
    Recently, I was thinking about a photo I once saw of Zig Ziglar. In it, he was seated in front of his “Wall of Gratitude,” a collection of twenty-seven photographs of people who significantly impacted his life in some way. I can’t find the photo this morning—I don’t even recall where I saw it now. But it was a powerful lesson for me. There sat one of the most renowned and arguably most influential people in the 20th Century, and he had a habit of sitting down and reflecting on the people that got him to where he was at the time. Let’s face it, running a…
  • WordPress Automatic Updates: Pros and Cons

    David G. Johnson
    9 Apr 2014 | 4:59 am
    Yesterday the WordPress dev team announced the 3.8.2 Security Release. Previously, when a WordPress update became available, I’d see the notification when I visited the dashboard of one of our websites. Sometimes, I might spot the announcement post (like the one I linked to above) in the RSS feed. But all that has changed. For the first time, I found out about the availability of release because one of our sites automatically upgraded itself and emailed me a notice like this: WordPress Automatic Upgrade Notification Email WordPress Automatically Upgraded Itself: Good News or Bad News?
  • How Your SEO Might Actually Be Hurting You

    David G. Johnson
    28 Mar 2014 | 1:55 pm
    Is Your SEO Actually Hurting You?Photo © stuartmiles via BigStock The topic of how bad SEO can be for your business’s website is so broad, we could probably start a regular recurring feature here about it. Come to think of it, we’ve written about businesses being Suckered by an SEO Company, why SEO should be a much lower priority than a Marketing Strategy for Your Business, and How SEO Hasn’t Changed for businesses who have one (a content marketing strategy, that is) and (if that’s you), Why You Don’t Need to Worry About Google’s Hummingbird Update. So, I…
  • Why Running a Contest to Grow Likes on Facebook Could Backfire

    David G. Johnson
    19 Feb 2014 | 10:26 am
    Is It a Good Idea to Use a Facebook Contest to Grow Likes on Your Page? First of all: kudos to you for even thinking about doing this. The way I look at it, this means that you’re exploring your options to improve your visibility on Facebook, which is a very good idea. Using a contest, giveaway or other mechanism that encourages people to like your Facebook page in exchange for something has a lot of appeal. It leverages the power of something free (or the prospect of being a big prize winner) to get people to take an action that they might not otherwise have taken. It also gives…
  • How to Edit the Text on a Facebook Image Post

    David G. Johnson
    5 Dec 2013 | 2:25 pm
    We’ve all done it. You find (or create) the perfect image… you upload it to Facebook… you write the perfect text to go along with it… and boom!, you publish it on your page. Sometimes it’s instant. Sometimes it’s hours later. But somewhere along the line, you spot the typo. Or you realize you forgot the link you intended to add. But it’s too late. The post already has “Likes” or “Comments.” You can’t take it down because you don’t want to lose the engagement you’ve gained. What to do?! Good news: you can…
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    @AskJamieTurner

  • How to Use Consumer Psychology to Grow Your Sales and Revenues

    Samantha Gale
    16 Apr 2014 | 12:06 pm
    Timing is everything. The more personalized an ad experience is, the better. The privilege to recommend is based on trust. Emotional connections are always stronger than superficial ones. Chances are, if you’ve been in the marketing world for any amount of time, you know all of these principles and more. You probably employ them, or at least assume their truth, in some way every single day. But do you really understand why they work? What is it about the human brain that relies on trust and emotion over hearsay and superficiality almost every time? And how does this effect differ from…
  • Here’s the Only Tool You Need to Map Out Your Next Mobile Marketing Campaign

    Samantha Gale
    15 Apr 2014 | 12:57 pm
    Mobile is inevitable; that much is clear. Due to trends like the prevalence of smartphones and the rise of second-screen viewing, it’s foolish to ignore the impact that mobile marketing can have on your overall marketing success. Even content that isn’t intended for mobile is rendered so as people access it via their mobile devices. And the capabilities of mobile marketing are incredible. The ways which your content can be viewed and the degree to which its delivery can be targeted is astonishing. But with so many options, where should you begin? Well, AWeber and the 60 Second…
  • 31 Clever Marketing Tips to Generate More Leads

    Devna Thapliyal
    15 Apr 2014 | 4:35 am
      Need more leads? Of course you do! A well-optimized landing page is one of the most effective methods of generating authentic leads for your business. It drives traffic to your website, develops familiarity with your visitors and can gain you warm leads. But what marketing campaigns increase traffic to your page and drive conversions? What value exchange does your business need to increase leads? Here are 31 tips to generate more leads with your own landing pages. 1. eBooks – If you’re like most businesses these days, you blog. If you blog well, you’ll have a series of…
  • Do These 3 Things to Boost E-Commerce Sales Via Pinterest

    Samantha Gale
    14 Apr 2014 | 5:07 am
    It’s no secret that Pinterest users like to shop online. This infographic we posted a while back shows that the average Pinterest shopper spends about $140-180 per transaction, and often on items they have found and pinned on Pinterest. That’s a lot of revenue to tap into if you can figure out how to catch the eyes of those shoppers. But how do you do that? On Pinterest, the simplest way to boost your click-through rate is to boost re-pins. Simplest, but not necessarily easiest. Expert social media minds have been trying to figure out better and better ways to increase re-pins since the…
  • These Social Media Pros Are Batting 1000. Find Out How They Do It.

    Samantha Gale
    9 Apr 2014 | 12:02 pm
    Social media is such a diverse industry, and the pools of people who populate it are equally varied. Have you ever wondered what exactly makes a social media expert? Is it someone who has a marketing degree and has always worked in advertising at a big B2C company? Or is it maybe a tad different? Well, Jay Baer of Convince & Convert is here to help answer that question. The expert has recently published an eBook called Social Pros All-Stars (sponsored by TapInfluence), and it’s a collection of the career and educational backgrounds of some of social media’s most successful players,…
 
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    columbus imPRessions

  • My Dames Bond Interview with Mary B

    24 Mar 2014 | 12:22 pm
    A couple months ago CEO and Dames Bond Founder Mary Relotto asked me to do an interview segment for her Columbus BizTV Show. I sat down with Mary to talk about strategic marketing. After watching I guess the interview wasn't as bad as I thought, but I still prefer to be behind the camera providing the messages instead of being the actual messenger. Thanks Mary, Dames Bond and Columbus BizTV
  • Strategic & Sophisticated Social: Columbus Metro Parks

    19 Feb 2014 | 4:47 pm
    The Columbus and Franklin County Metro Parks once again renewed their contract at the beginning of the year with columbus imPRessions making this the beginning of our fourth year working together. As social media changes so does the strategy to make sure our reach, engagement and page visits continue to track at high volumes across Facebook, Twitter, Pinterest, YouTube, and Instagram.
  • Fan of Love It Or List It? Columbus Dispatch Has Something For You!

    3 Feb 2014 | 1:51 pm
    Are you a fan of the HGTV Show "Love It Or List It"? If so, the duo will be in Columbus on March 1st and The Columbus Dispatch has a VIP prize for you! Just like the Columbus Dispatch Facebook page, click on the "Love It Or List It" Contest Tab and you could win a VIP Meet and Greet Package just for liking their page! It's that simple. Good luck! This is one of the social promotions I'm
  • Featured in Capital Style The Daily Dish Blog

    29 Jan 2014 | 6:39 am
    Before January comes to a close I wanted to thank Capital Style Magazine for featuring my healthy life journey and transformation as a part of their Makeover Madness series. Their January issue was devoted to living well, with loads of tips for being fit, happy and healthy. They decided to take their stories further and share more on the Daily Dish blog. Here they highlighted some local women who
  • New Year. New Client. New State

    17 Jan 2014 | 10:18 am
    2014 is starting out with a new client across state lines. A very exciting time for columbus imPRessions. This month I will begin working in the state of Virginia, Richmond to be exact. I have partnered with Smart 1 Marketing and Summit Digital Media as a social media consultant for a handful of events and event venues in Richmond - The Hot Air Balloon Festival, The K95 Country Fest and The
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    Think customers: The 1to1 Blog

  • Breaches Impact Customers' Willingness to Share Data

    Cynthia Clark
    17 Apr 2014 | 3:49 am
    Trust is an essential element in relationships. As humans, we need to feel we can trust others who we invite into our lives, but also the organizations we do business with. As Don Peppers and Martha Rogers, Ph.D. argue in their book Extreme Trust: Honesty as a Competitive Advantage, trust is not just a good idea, it's inevitable. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Should You Socialize Your CEO?

    Anna Papachristos
    16 Apr 2014 | 12:00 am
    From Facebook and Twitter, to Instagram and Pinterest, social media continues to prove it's not just some trend, but also an emerging platform for individuals and brands to connect and converse. But, as social media expands into an enterprisewide initiative, more companies beginning to consider to pros and cons of bringing their CEO into the mix. While many feel this step would bring an added human element to their business, others worry that exposing their CEO to public scrutiny may backfire. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Are Your Customers Tuning In or Tuning Out?

    Tom Hoffman
    15 Apr 2014 | 8:21 am
    There's a ton of information that customers share with companies that can - and should be - used to develop more personalized, relevant, and contextual engagement with customers at the right time and in the right channel. Drawing on a full range of customer data has become a business imperative for marketers, particularly as customized content and messaging is needed to engage today's finicky, highly mobile customer. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Starwood's Rules for Social Listening

    Mila D'Antonio
    13 Apr 2014 | 9:01 pm
    Digital and social trends are the key factors driving the evolution of retail marketing today. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Applying the Art and Science of Integrated Marketing for the Modern Marketer

    Guest Blogger: Vanessa Saulsberry
    11 Apr 2014 | 9:30 am
    Far too long ago to mention, I listened attentively as my marketing professor elucidated the Four P's of marketing. It was a different world then; smartphones and tablets weren't en vogue, virtual events and Spreecasts didn't exist, and Facebook and Twitter were rarely used for business. Magazines and newspapers flourished and face-to-face events reigned. On that foundation today's marketing leaders are challenged to think differently about the marketing mix. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
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    Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image

  • The End Of Liking A Brand In A Move Towards Anti-Social Media

    Mitch Joel
    17 Apr 2014 | 3:17 pm
    Be careful which brands you like, friend and follow going forward. That was the headline yesterday in The New York Times article, When 'Liking' a Brand Online Voids the Right to Sue. What may seem like legal side-stepping to avoid things like class action lawsuits or individuals suing a brand, feels like a massive movement by brands to force consumers with any sort of issue to seek arbitration over the courts. There are pros and cons to this approach, but it is becoming a major issue for major corporations. With that, this New York Times article points this issue into an arena that may shock…
  • Shutting Down Blog Comments

    Mitch Joel
    16 Apr 2014 | 1:19 pm
    I think that I provoked the blog comment Gods today. Sorry about this, but the ability to comment on blog posts here at Six Pixels of Separation has been disabled. It's not you. It's not me. It's the spammers. I was recording a podcast today with Gini Dietrich of Spin Sucks (it will be published in the coming weeks) and we were talking about the many bloggers and news sites that have shut down their blog comments (Copyblogger being the one that has most recently decided to do so: Why We're Removing Comments on Copyblogger). I was marveling at how awesome and consistent Gini is at both…
  • Google's Third Wave Of Innovation

    Mitch Joel
    16 Apr 2014 | 8:28 am
    Is it normal that a search engine is buying up all of the robotics and drone companies? If you're in the marketing profession, you have to be scratching your head at the moves that Google has made over the past little while. It's hard to reconcile how a company that was founded on a search engine (and then optimizing an advertising platform so efficiently that it drove them to a $350 billion market cap) could be spending its war chest on technology so nascent and future-focused. If Google's main form of revenue is advertising and licensing software, where will the ads be going on all of these…
  • CTRL ALT Delete - Weekly Technology And Digital Media Review - CHOM FM #27

    Mitch Joel
    14 Apr 2014 | 7:00 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • The Best That Social Media Has To Offer

    Mitch Joel
    13 Apr 2014 | 8:12 am
    Episode #405 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Jay Baer is back and he's doing what most people in Social Media are not doing: making big and smart moves (and good money, as well I am sure). He took his last business book, Youtility, a sound it off to create, Youtility For Accountants (with more industry-specific versions to come). And, as if that weren't enough, he also recently launched, Social Pros All-Stars, which is an ebook, Slideshare presentation and trading cards of social media brand professionals. Very smart and…
 
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    IAB SmartBrief

  • BMW's i3 is featured in interactive Pandora ad

    17 Apr 2014 | 7:23 am
    BMW's electric i3 car is the star of a Pandora mobile ad that invites users to build a virtual customized version.  -More- 
  • How the retail catalog has changed in e-commerce era

    17 Apr 2014 | 7:23 am
    Major retailers continue to mail paper catalogs as part of their marketing strategy, but they now feature larger images and f -More- 
  • Google sees boost in ad volume but dip in rates for Q1

    17 Apr 2014 | 7:23 am
    Google's first-quarter earnings were $15.4 billion, up $2.4 billion year-over-year, and the search giant saw a 26% increase i -More- What Are The Three Most Important Marketer Challenges? Find out what keeps CMOs up at night. Advertising Age, in partnership with Erdos & Morgan, identifies the issues & marketing challenges most important to their organizations. Get marketers' biggest priorities here.
  • Yodle, ReachLocal face small-business ire

    17 Apr 2014 | 7:23 am
    Yodle and ReachLocal market themselves as hands-on search engine and Web advertising guides for small businesses, but both co -More- 
  • The 2014 Digital Content NewFronts are coming

    17 Apr 2014 | 7:23 am
    Each year, thousands of people attend the Digital Content NewFronts to witness great new original video content, learn market -More- Director of Sales, East Coast DeviantART
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    Marketing Ideas You Can Copy

  • Alpha Testing in Marketing

    Katherine Drotos
    10 Apr 2014 | 4:15 am
    Like in software development, alpha and beta testing marketing can save time and money. At the same time, it helps your company tweak the messaging to get it right before a full rollout. (For the uninitiated, alpha testing occurs early in software development, before beta testing.) Adventures with LEGO Simply put, the earlier you find the bugs, the easier and cheaper it is to fix them. Ever do a LEGOprojectby following its visual instructions? I’ve have helped my sons with mega LEGO projects like one spaceship that came with more than 10,000 pieces! If we put one brick on wrong in the…
  • Build Trust Online

    Katherine Drotos
    8 Apr 2014 | 4:15 am
    Buyers don’t just look for a solution. They’re also looking for a business partner and someone they can trust. The foundation of any business relationship is trust. It’s easier to build trust when you can look someone in the eye and shake hands. It’s harder to do online. But there are techniques you can use online to make it easier to build trust and develop a deeper relationship. When you do those things systematically and strategically, you can arrive at a position of trust faster. Making the effort to do this will bring a big difference to your business success. Three things make…
  • Best 5 Blog Posts: Intro to Lean Startup

    Katherine Drotos
    29 Mar 2014 | 4:15 am
    If you have been hearing people talk about Lean Startup (including me), and want a quick way to come up to speed on the basic concepts, these 5 blog posts give you a solid introduction. Creating the Lean Startup – here’s a summary of the book The Lean Startup Methodology Why The Lean Startup Changes Everything (Yes Even For Social Good Organizations) MVP: What’s Really Under Your Control The 7 Myths of Lean and How Analytics Can Help
  • Building Trust Online: Make Your Clients Look Good

    Katherine Drotos
    25 Mar 2014 | 4:15 am
    I subscribe to emails from a client’s competitor to stay in the loop on what the competitor is doing. In an email, the competitor announced receiving rave reviews from a website that provides impartial coverage of its industry. Curious, I went to the website to search for my client’s product. Nothing. So I contacted the site’s editor to consider reviewing my client’s product. I forwarded the competitor’s email to the client with a note that I contacted the editor. When the editor replied, I updated the client. Because I subscribed to a competitor’s email, I found two excuses to…
  • Best 5 Blog Posts: Improve Your LinkedIn Profile

    Katherine Drotos
    22 Mar 2014 | 4:15 am
    We know you already have a great LinkedIn profile, right? But I bet you’re always looking for ways to improve. These 5 blog posts give you some solid advice – I’m sure you can find a few things here that you aren’t doing now. 21 Steps to Create an Awesome LinkedIn Profile 10 Simple Ways To Improve Your LinkedIn Profile 14 Steps To Improve Your LinkedIn Presence In 2014 Feeling Lost In LinkedIn? 5Elements of An Optimized LinkedIn Profile Ten Buzzwords To Cut From Your LinkedIn Profile
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    mobileYouth® - youth marketing and mobile culture

  • Kids Grow Up Too Fast Today? Find out What Medieval Europe Did for its Teenagers before you say that again

    Graham Brown
    17 Apr 2014 | 2:24 am
    Teenagers may be a recent phenomenon, coined in the 1950s alongside the growing affluence of this “inbetween” generation. We tend to look at teens today playing with their mobile phones and say “kids today grow up too fast!” But is this true? BBC looks at teenage life in the middle ages and, once you’ve read it, you’ll re-assess that statement “kids today grow up too fast!” Source BBC Today, there’s often a perception that Asian children are given a hard time by their parents. But a few hundred years ago northern Europe took a particularly…
  • Teenagers of America: Congress May Crowdsource Your Ideas

    Graham Brown
    16 Apr 2014 | 4:02 am
    Teenagers of America: Congress Will Use Your Ideas for Bills Source National Journal Remember that middle schooler with an idea to change the font the government uses as a way to save taxpayers millions of dollars? Well, it turns out, it won’t, as The Washington Post‘s David A. Fahrenthold found after talking with the Government Printing Office. But that was after staffers for Rep. Scott Peters, D-Calif., looked into the idea for a possible bill. Here’s the backstory for those of you who don’t know about this cost-saving scheme: Pittsburgh middle-school wunderkind…
  • Beware the Monorail

    Graham Brown
    10 Apr 2014 | 4:26 am
    SPRINGFIELD’S PLAN When Springfield picked up a windfall $3 million the town committee was tasked with deciding how to invest the money. Simpsons Monorail Would they, as Marge Simpson proposed, invest the money in cleaning up the Main Street and revitalizing its ailing commercial district? Or would they opt for a shiny new monorail as proposed by fast talking snake oil salesman Lyle Lanley? Lanley had already sold the Monorail to the people of Ogdenville, North Haverbrook, and Brockway. His pitch was backed with a  musical number that had the townsfolk of Springfield (Marge excepted)…
  • Find beauty in the Mundane

    Graham Brown
    9 Apr 2014 | 4:09 am
    “Communications tools don’t get socially interesting until they get technologically boring.” ― Clay Shirky, Here Comes Everybody: The Power of Organizing Without Organizations KITCHEN COMPUTING The Honeywell Kitchen Computer, featured in the Neiman Marcus catalogue in the 1960s, cost $10,000 (3 years wages at the time). Honeywell promised to empower your wife in the kitchen with “kitchen computing”. Needless to say, few sold. Honeywell placed a big bet on the future of computing: Kitchen Computing The Honeywell Kitchen Computer or H316 pedestal model of 1969 was a short-lived…
  • Let go of the official brand story: How to curate rather than control word of mouth

    Graham Brown
    8 Apr 2014 | 3:48 am
    SISU AND THE UNBREAKABLE NOKIA When people bought their first mobile phone they wanted reliability, a phone that wouldn’t let them down from a brand they could trust. Everyone bought a Nokia. When Grandparents bought phones for their grandchildren, they chose Nokia. When you didn’t know which handset to choose, you chose Nokia. Why? Because of Sisu. The indestructible Nokia 3310 Sisu: Finnish for “unbreakable” Sisu is a Finnish word generally meaning determination, bravery, and resilience. However, the word is widely considered to lack a proper translation into any other language.
 
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    Curiously Persistent

  • We Love the Internet 2014/16: The Futility of existence edition

    Simon Kendrick
    17 Apr 2014 | 2:51 am
    A bumper edition for the Easter break Part 1: For the day job Things to think about: Kids react to Walkmans – feeling old after watching that? Let’s Get Social – how not to market your industry, via the power of song Is flat design already passé? Is World Wrestling Entertainment helping to reinvent TV? What next for behavioural economics? So you think you’re smarter than a CIA agent? – the wisdom of the crowd Reference points From YouTube to Vice – 10 trends that are changing how we watch TV – a write-up of MIPTV The speech accent archive A concise compendium of Don Draper’s…
  • We Love the Internet 2014/15: The Slow TV edition

    Simon Kendrick
    10 Apr 2014 | 5:12 am
    A day early this week (and next week’s will be as well) Part 1: For the day job Things to think about: Big data: are we making a big mistake? – making the same mistakes, but on a bigger scale The decline of the mobile web, and a follow-up post on the mobile downturn This designer just made Comic Sans, the Internet’s most hated font, cool again Siri’s psychological effects on children The fallacy of Android first Reference points Slow TV – salmon fishing, train rides and walking backwards through Tokyo Frequency – xkcd illustration Gifmatch – quotes and gifs from TV shows Page 8…
  • We Love the Internet 2014/14: The Ten best sentences edition

    Simon Kendrick
    4 Apr 2014 | 2:09 pm
    Part 1: For the day job Things to think about: How a secret iOS feature could change the Internet FX Is the Edgiest and Most Prolific Drama Producer on Ad-Supported TV Moyespace: An Actual Football Manager Ruined My Life The Million Dollar Homepage still exists, but 22% of it has rotted away Inside Twitter’s plan to fix itself Reference points Tii.me – calculate how time you have spent watching TV programmes 8 Key Takeaways about Social Media and News Ideo’s inspiring ideas for the internet of everything How to make data tables more readable Longer reads: Charlotte Laws’ fight…
  • We Love the Internet 2014/13: The Magic for dogs edition

    Simon Kendrick
    28 Mar 2014 | 5:33 am
    Part 1: For the day job Things to think about:          Rap Genius wants to annotate the news – plug-in now available for other sites to use the functionality          On demand has more prominence in Sky’s new EPG – will this change how people navigate?          The great BFF renaissance – how social media is changing friendships          Six lessons from the MRS Impact 2014 conference          The science behind our insatiable need to binge-watch TV          The price of music          Prediction is the fifth and final stage of…
  • We Love the Internet 2014/12: The Chest thump edition

    Simon Kendrick
    21 Mar 2014 | 2:51 am
    Part 1: For the day job Things to think about: What You Think You Know About the Web Is Wrong – exploding some myths Veronica Mars and the case of the disappearing movie – are the boundaries between film and TV series blurring? The problem with data journalism – data is never without context, basically. Linked to this, Five Thirty Eight from Nate Silver has finally launched Github was accused of sexism and bullying – and the company is investigating How brands are built in the digital age Reference points Digital Set to Surpass TV in Time Spent with Media in the UK – and mobile time…
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    Marklives.com

  • MagLove: We love this cover spoof of TIME magazine

    MediaSlutZA
    16 Apr 2014 | 9:19 pm
    by MediaSlut (@MediaSlut) My choice of the best international and local covers in MagLove this week: EDGE Men’s Health UK Popular Science Thursday Magazine Time Out New York The New Yorker INTERNATIONAL EDGE, May 2014 Techies will love this cover! It references the well known Xbox Controller with the playing button X – Y – B – A, which they’ve cleverly adapted for the article to shout H – E – L – P, with the question “can Microsoft turn things around for Xbox One?”. Very clever and brilliantly done! Men’s Health UK, May 2014 I definitely see a trend where printed…
  • Shelf Life: Mixed reaction to new JSE brand identity

    Herman Manson
    16 Apr 2014 | 8:56 pm
    Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: JSE invests in new brand CI New Cadbury’s Top Deck Classic wine culture JSE shares its new brand identity The Johannesburg Stock Exchange (JSE) has a new and refreshed brand identity courtesy of the team at Interbrand Sampson De Villiers. This includes a new logo and website. The objective was to make the JSE brand more relevant to all stakeholders and a truly African brand. Said Zeona Jacobs, director of issuer and investor relations at the JSE: “At the JSE we’ve been doing some serious…
  • SAARF/MarkLives #Top40TVratings: SABC 1 scores with Nedbank Cup

    Herman Manson
    16 Apr 2014 | 7:50 pm
    by SAARF & MarkLives (@marklives) The week of 7 April — 13 April 2014 saw SABC 1 score with with the broadcast of various Nedbank Cup soccer games, the SAARF/MarkLives #Top40TVratings chart shows, especially on DStv where four games made it into our Top 40. The Mamelodi Sundowns vs Orlando Pirates (Pirates won 2-1) game also made it into the Top 20 on our national chart. This weekly roundup of South Africa’s TV audience viewership, a collaboration between the South African Audience Research Foundation (SAARF) andMarkLives, reveals the best-watched shows of the week before, where it…
  • #trendMARK: Reality ain’t what it used to be

    Herman Manson
    16 Apr 2014 | 7:09 pm
    a trendMARK feature by Jon Pienaar The lines between the digital and the real worlds are becoming blurred, as technology breaks down the barriers between our screens and our environment. Virtual reality The concept of Virtual Reality has been around for a while. But could this be the year that it comes into its own? Since Jaron Lanier popularised the term in the 1980s, the idea of goggles and biofeedback interaction with a virtual 3D environment has waxed and waned. Early systems were cumbersome and laggy — just a few minutes’ use would leave the user nauseated or headachy. Now, with…
  • Fair Exchange: How the tough economy is changing retail

    Simone Puterman
    15 Apr 2014 | 8:25 pm
    by Erna George Being aware of consumers’ financial situation is a critical part of marketing in 2014. Frugal consumers are a significant reality and now, more so than ever, it is worth their while — and easier — to shop around, trade up and down the value chain and switch brands. If you don’t alter your marketing mix, isn’t it likely that your brand will be left at the side lines? Everyone is feeling the pinch The past few months, in speaking to consumers, friends and family, it seems everyone is feeling the pinch and is frustrated (and a little nervous) about the ever-increasing…
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    About.com Marketing

  • Is Email Marketing Dead?

    13 Apr 2014 | 12:51 pm
    It seems that many marketing departments have fallen out of love with the once loved digital marketing tool - email marketing.   What once used to be our go-to has seems to have walked the path of long-gone....Read Full Post
  • Marketing, Advertising, Sales - Who Does What?

    5 Apr 2014 | 10:00 pm
    It's so easy for the confusion to begin when you start talking about advertising, marketing and sales. Truth is most individuals don't understand the difference. The good news is there is a difference and each of these components have a part to play in the success of a company. Today, I want to clear up the confusion....Read Full Post
  • 4 Surefire Ways to Build Your Brand on Social Media

    27 Mar 2014 | 2:25 pm
    Social media can seem overwhelming to businesses.  Where do you start? What do you say? How do you remain relevant? All very valid questions.  Social media is not a quick fix, ...Read Full Post
  • Avoid a PR Nightmare by Managing and Responding to Glassdoor Reviews

    23 Mar 2014 | 3:11 pm
    Could the website that was voted Best Employment Site in 2013 be tainting the reputation of your company? This past week I received an inquiry asking me what a company should do when it comes to negative reviews on that social website that's known as Glassdoor....Read Full Post
  • Five Ways to Protect Yourself from Non-Paying Losers

    17 Mar 2014 | 10:00 pm
    It's a sad truth, but there are companies out there that hire service providers with the full intention of not paying them. I call these people losers.  (And, if this is you - shame on you!)...Read Full Post
 
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    Kaleidico

  • The Importance of Behavior in Digital Marketing Strategy

    Marco Maceri
    11 Apr 2014 | 6:00 am
    Customer behavior is frequently one of the most criminally overlooked aspects of any digital marketing strategy. When running integrated campaigns across multiple platforms–blogs, email marketing, paid search and display campaigns on Google, Bing, Facebook, YouTube–you’re dealing with complex marketing machinery, some of which works exactly as planned but some of which will inevitably require tweaksRead More Article by Marco Maceri at The Importance of Behavior in Digital Marketing Strategy
  • 5 PPC Mistakes You Could Be Making Right Now

    Marco Maceri
    8 Apr 2014 | 10:13 am
    As the de facto PPC…guy…at Kaleidico, over time, it’s been my job to manage the sometimes Byzantine world of Google AdWords. And yeah, sure, Bing Ads, too. (But let’s be real. We’re mainly talking about AdWords. That’s the world we live in.) PPC operations can be daunting–especially if you’re just starting out. You may feelRead More Article by Marco Maceri at 5 PPC Mistakes You Could Be Making Right Now
  • Email Marketing: Segmentation and Autoresponders Campaigns

    Bill Rice
    4 Apr 2014 | 6:00 am
    The dream of any digital marketer is an online campaign that makes money while we sleep. Although this is a bit of a mythical quest, cleverly created email marketing campaigns that are built on an architecture of custom segmentation and autoresponders can achieve the closest thing to this dream. Let me show you how toRead More Article by Bill Rice at Email Marketing: Segmentation and Autoresponders Campaigns
  • Do you need a website redesign?

    Bill Rice
    2 Apr 2014 | 6:00 am
    Incredibly enough, there is a good chance that your company’s website is one of the most neglected parts of your digital strategy. Could you be disadvantaging your website’s marketing effectiveness? Do you need a website redesign? Many corporate websites fail to meet their full potential because they’ve become carved in stone and frozen in time,Read More Article by Bill Rice at Do you need a website redesign?
  • Creating an Engaging Social Media Profile

    Bill Rice
    2 Apr 2014 | 6:00 am
    Looking to get in on the social media action but unsure how to proceed? It all starts with creating a profile, but just any old profile won’t cut it. You never get a second chance to make a first impression, so what first-time visitors see and read on your profile is a lot like aRead More Article by Bill Rice at Creating an Engaging Social Media Profile
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    Technology & Marketing Law Blog

  • Google, Yahoo and Amazon Beat Defamation Claims–Kabbaj v. Google

    Eric Goldman
    17 Apr 2014 | 8:54 pm
    Photo credit: enameled house number two hundred and thirty // ShutterStockThe pro se plaintiff alleges that unknown Does defamed him. He sued Google, Yahoo and Amazon for this defamation alleging: (1) Google administered a blogger service and profile pages that contained defamatory and threatening communications; (2) Amazon created several accounts wherein it published/sold novels authored by third-parties and published user comments that defamed Plaintiff, and (3) defamatory content was created and sent by users of Yahoo’s email and internet service platform You all know where these…
  • Internet Law Professors File Amicus Brief in ‘Innocence of Muslims’ Case–Garcia v. Google

    Eric Goldman
    16 Apr 2014 | 9:06 am
    I’m sure you are familiar with Garcia v. Google, the copyright lawsuit against YouTube over the Innocence of Muslims video that led to a fatwa being issued against Garcia, an actress in the movie. In a truly awful opinion from February, a split Ninth Circuit panel led by Judge Kozinski issued a preliminary injunction against YouTube’s publication of the video, subsequently corrected to an injunction prohibiting YouTube’s publication of the video including Garcia’s depiction. The majority opinion butchered copyright law, and in a procedural move we don’t normally…
  • Twibel Ruling: Tweeting That Someone is “Fucking Crazy” is Not Defamatory

    Venkat Balasubramani
    15 Apr 2014 | 1:12 pm
    This is a case that addresses how defamation can play out on Twitter, which is a perennial favorite of mine (perhaps owing to my excessive participation in that medium). Feld tried to buy a horse (“Munition”) that would become a companion horse. Unfortunately Feld never got to enjoy Munition’s company, as Munition was sent via a horse auction to Canada and was slaughtered. Munition’s fate apparently became the topic of great (internet) debate, and Conway, a “bloodstock agent” weighed in. It does not appear that she had any prior relationship to the transaction or with Feld. In…
  • Court Lauds Blogs “As A Means Of Free Dissemination Of News And Public Comment”–Comins v. Vanvoorhis

    Eric Goldman
    12 Apr 2014 | 10:42 am
    Photo credit: I Love Blogging // ShutterStockA number of states have “retraction” laws that require plaintiffs to demand a retraction from media defendants before suing for defamation. How these laws apply to Internet publishers arose early in the development of Internet jurisprudence. For example, in the 1995 case It’s In the Cards v. Fuschetto, the court held that the Wisconsin retraction statute didn’t apply to an online bulletin board service. The Internet industry has changed a lot in the last 20 years, and now it’s clearer that many blogs are the functional…
  • Of Course The First Amendment Protects Baidu’s Search Engine, Even When It Censors Pro-Democracy Results (Forbes Cross-Post)

    Eric Goldman
    10 Apr 2014 | 1:44 pm
    Photo credit: Photo of Baidu homepage // Gil C / Shutterstock.comBaidu.com is the leading search engine in China. The plaintiffs in this case have published materials online about the democracy movement in China. They allege that, at the request of the Chinese government, Baidu excludes pro-democracy search results, including their materials. They sued Baidu in the United States for this alleged censorship. Recently, in a scholarly, thoughtful and wholly persuasive opinion, a federal judge emphatically rejected the lawsuit, saying the First Amendment protected Baidu’s search results. To…
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    みんなの恋の体験ブログ

  • 33歳既婚男性サラリーマンのゲイ出会い体験

    quisenblog
    12 Apr 2014 | 1:36 am
    私がゲイに目覚めたのは結婚してからでしたので、必然出会いは嫁の目を盗みながらということになります。 幸いにして私たちに子供は出来ませんでしたので、子供の目という心配はありません。 ゲイの出会いといえば定番ですが、ハッテン場と俗に呼ばれているところで私はパートナーを探します。 特定のパートナーは作らない主義です。その場限りの快楽だけの繋がりの方が今は楽しいんです。…
 
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    MarketingProfessor.com

  • Controversy Marketing – Barbara Corcoran Style

    Travis Campbell
    10 Apr 2014 | 12:08 pm
    How do you respond to controversy? How do you engage controversy in your marketing efforts? Do you believe in the saying that there is no such thing as bad PR, or ‘Bad PR is good PR’? I read something this week that got me thinking about this. It was a post (linked from image below) from real estate mogul and Shark Tank shark Barbara Corcoran published on LinkedIn.  This post discusses the benefits and challenges of controversy marketing from one persons perspective. However, this post is incomplete. People like you have a voice, and are encouraged to use it here. In any case,…
  • Social Media Marketing World – Top Takeaways

    Travis Campbell
    4 Apr 2014 | 4:57 am
    Last week at Social Media Marketing World in San Diego, I had the privilege of serving as track moderator (aka MC). This involved speaker introduction, time management, and facilitating Q&A (lessons here). While the priority was keeping an already very well organized track ‘on track’, I was unable to resist scribbling down notes during the sessions. These were world-class presentations and content. So the notes I share here are certainly incomplete. If you were at the event, feel free to comment with your top takeaways. Before I continue, this brings up a very real issue for…
  • Social Media Marketing World – 7 Ideas to Make the Most of It

    Travis Campbell
    22 Mar 2014 | 11:11 am
    Events are something that can serve your business and personal marketing well. In my experience the best way to make the most of an event is to prepare for it. You are investing money and (more importantly) time in your business by attending an event, preparation is key to making the most of it. Next week’s Social Media Marketing World will be one of the premier events of the year. In this post I’ll share seven ideas to prepare for to make the most of this or any event. I will also share a link to my agenda and how we can connect in person at the event.  Social Media Marketing…
  • What Amazon Prime Teaches Marketers About Price Increases

    Travis Campbell
    13 Mar 2014 | 9:24 am
    Today I got a friendly email from the folks at Amazon. Perhaps you got one as well. It spoke of a price increase to my Amazon Prime membership. Not going to delve into the finer points of the message (screenshot below), rather I’d like to highlight what they did well and questions we can ask ourselves so, as marketers we can learn how to position ourselves for price increases of our own. Important Assumption: It’s key to extract fair value for your product or service, a business must be profitable so that it can grow, expand, and continue to meet the needs of customers. A business…
  • 3 Steps to Getting a Professional Design Your Market Wants

    Travis Campbell
    27 Feb 2014 | 5:03 am
    If you are like me, you know what you like when you see it but you have no way to create it yourself. For that reason I’ve always outsourced design work. Whenever I’m starting a project one of the first things I do after establishing a business plan is get a logo designed. Design work, however, goes well beyond logos, it also goes into things like blog posts, ebooks, and physical books. 99designs is a site I’ve used a fair amount for design projects. In fact, the original MarketingProfessor.com logo was birthed from that site. The number one reason I like it is your design…
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    She-conomy

  • Male Marketers: Are You Attending the 10th Annual Marketing to Women Conference?

    sheconomy
    11 Apr 2014 | 9:32 am
    Guys, are you serious about finding, reaching, understanding and connecting with the highly sought after diverse, female audience? My advice? Consider attending this worthwhile event. Oh…. and that doesn’t mean sending the little lady in the office. More and more, women are moving into CEO, CMO and entrepreneurial roles. And these women understand the importance of selling to the female customer. Do you? More importantly, they are learning how to do it. Are you? This year marks the 10th annual Marketing to Women Conference. Held in May, in Chicago, you [or your competition]…
  • 101 Stats About Digital Moms And Their Shopping Behavior

    sheconomy
    8 Apr 2014 | 4:19 am
    How well do you know today’s Digital Mom? According toPunchbowl®, moms adopt new technologies faster than the average American. They keep their smartphones by their side at all times to look up information on-the-go, post photos of their kids and stay connected with friends and family. They quickly transition to their tablet to shop online, browse family dinner recipes, and search for birthday party ideas. They interact with bloggers, brands, and loved ones. They check email, watch videos, and read the news. They manage their family’s calendar and keep their photo memories. Mom…
  • Male Marketers, It’s Time to Grow Up. Marketing to Women is Not Childs Play

    sheconomy
    4 Apr 2014 | 7:02 am
    Although intended to be humorous, the video below from BuzzFeed that shows how foolish it would look if co-workers were to carry out assumed childhood gender roles in the workplace, is pretty spot on. It also reveals just a few of the stereotypical gender traits that are portrayed in advertising messages daily. All women must like pink, for everything Men should never like, wear or even consider the color pink, for anything Women cannot be mechanically-minded All men are mechanically-minded Only women like cooking, dolls, keeping house, fairytales, unicorns and rainbows Only guys like sports,…
  • Male Marketers: 6 Reasons Why Women Are The Real Power Behind Social Media

    sheconomy
    17 Mar 2014 | 5:35 am
    As noted by FinancesOnline.com, social media is now the top Internet activity, according to Business Insider. Americans spend an average of thirty-seven minutes daily on social media, and more than half of them are women. So, if women are the driving force behind these billion-dollar social networking websites, it is safe to say that brands must figure out how to find and connect with the female market. They must learn to socialize, not simply market and sell. Six reasons why women are considered the real power behind the social media phenomenon: More women use the top social media including…
  • Nissan Beefs Up Manpower to Reach the Female Consumer

    sheconomy
    5 Dec 2013 | 11:40 am
    LITERALLY. Male marketers, a word of advice. If you are charged with effectively connecting with the female market, consider putting female marketers in charge – not short dresses. While this might be appealing to men, the majority of women will assume your car cannot stand on it’s own. That you need gimmicks to attain their attention. Quit trying to market to women through male lenses. According to Marketing Magazine, Nissan’s global marketing chief Andy Palmer said: “The rise of the ‘empowered female’ is the biggest consumer trend affecting its worldwide…
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    LOHAD - random rumblings on marketing and more

  • Examples of Excellent Marketing

    admin
    4 Apr 2014 | 6:08 am
  • Attention Humans:

    admin
    3 Apr 2014 | 5:48 am
    I recently spent most of an entire day at something called a “Human Era Language Summit.” As you might imagine, the topic of the day was: How do we make our corporate communications sound more human? Several very well-known agencies were represented, and the event was held on behalf of a Fortune 50 company. The names aren’t important; the point I’m about to make applies to anyone in the same type of scenario. There was the obligatory parade of PowerPoint presentations and before-and-after examples and rewriting exercises, of course. But what struck me most was that…
  • Thank You (Again), Bruce

    admin
    8 Feb 2014 | 5:00 am
    This is a really long post, and it’s already appeared online at Blogness on the Edge of Town. But I also wanted to post it here on LOHAD, and the one-year anniversary of the event seemed like the right time to do it. So here’s my account of shaking hands with Bruce Springsteen one year ago today at the Musicares event honoring him last year in Los Angeles. Let me start off by declaring that Neil Young did not suck as bad as many people are saying. Not even close. For my money, and having stood about a dozen feet from him during the MusiCares tribute to Bruce on Feb. 8, I will say…
  • Brilliant

    admin
    27 Jan 2014 | 11:29 am
  • Read This Post. Or Don’t. I Really Don’t Care

    admin
    23 Jan 2014 | 6:01 pm
    In psychology, desensitization is defined as the diminished emotional responsiveness to a negative or aversive stimulus after repeated exposure to it. It also occurs when an emotional response is repeatedly evoked in situations in which the action tendency that is associated with the emotion proves irrelevant or unnecessary. Don’t believe me: Read all about it on Wikipedia. Here’s the point, though: I’m sick of media screaming to me. Every headline is jam-packed to bursting with insistent superlatives. The Huffington Post is a particularly horrid case study, as evidenced…
 
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    Vitamin IMC

  • Top 4 Things We Learned In India

    Mariana Mack
    16 Apr 2014 | 6:41 pm
    Mariana Mack is a Medill IMC student who recently returned from an NUvention trip to India. NUvention Innovate for Impact is a program that exposes students to the design process and launch of market-based ventures that address unmet societal and economical needs. The social entrepreneurial approach addresses global challenges such as poverty, hunger, lack of access to sanitation, sustainable energy supply and affordable health care. The following are 4 important things Mariana learned on her trip: 1) Just say “okay” Our first moments in India were exhausting and exciting.  After…
  • Princess Training: How Gendered Toys Could Be Influencing Our Kids

    English Taylor
    11 Mar 2014 | 6:51 pm
    I recently stopped in a Toys”R”Us to pick up a baby shower gift. I couldn’t remember the last time I had been in the store. Most likely, I was about a foot shorter and naturally blonde. The Taylor family usually visited Toys”R”Us to replace toys. My dog had either chewed the head off of my favorite Barbie (my mom affectionately referred to these dolls as “Anne Boleyn Barbie”) or I had convinced my toddler sister that Polly Pockets had nutritional value. After marveling at how much the cheap, “insert coins here” vending machines had advanced over the years…
  • Friending: The Changing Definition of Friendship in the Social Media Era

    Joyce Xinran Liu
    6 Mar 2014 | 3:56 pm
    In just two months, I boosted my LinkedIn connections from 300 to almost 500. I was proud of winning the numbers game. However, recently when I was trying to request an informational interview via LinkedIn, I was depressed that less than 5% actually responded to me. I think I know most of them, but I actually don’t. Or they don’t think so. Maybe this is social media’s fault. It creates the illusion of intimacy and closeness that doesn’t actually exist. Maybe I should blame myself. I rushed to think of my social media connections as true friends that I could rely on. I forgot the rules…
  • 3 Reasons You Should Love Tech Right Now

    Joseph Woodard
    27 Feb 2014 | 1:23 pm
    There has been a lot of buzz recently about smart technology. There is talk of why Google is purchasing companies like Nest (a self-learning thermostat and smoke detector maker), robotics companies, and machine learning companies like DeepMind. There is discussion of how beacon technology will completely transform our shopping experience. There is even buzz related to smart technology at the box office this season, where the implications of a mustached Joaquin Phoenix falling in love with [a hyper-intelligent version of] Siri are explored in the movie Her. So why is this exciting? I mean,…
  • #TBT: The New Old Spice

    Jesse Unger
    20 Feb 2014 | 1:15 pm
    In our very first Throw Back Thursday (#TBT)  feature, we will take a look at the time-treasured brand Old Spice. Brace yourself. You’re in for a ride. “OLD” OLD SPICE Did you see that? If you skipped the video, go back and watch — then we’ll talk…waiting…ok, I’m going to assume you obliged. Have you ever considered how many brands existed 60+ years ago and managed to stand the test of time? SIXTY YEARS! I don’t think I could successfully keep anything “alive” for a week. All joking aside (I’m not really joking) Old Spice is an incredible brand that managed one of…
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    Online Marketing Blog

  • The Hidden Value of Influencers in B2B Content Marketing

    Lee Odden
    17 Apr 2014 | 3:59 am
    In the 2014 B2B Content Marketing Trends report from Content Marketing Institute and MarketingProfs, the top challenges that B2B content marketers face include: lack of time, not being able to produce enough content, not being able to create the kind of content that engages, lack of budget, and lack of content variety. Sound familiar? Stats like “Buyers are two-thirds to 90% through the sales funnel before they contact sales” (Forrester) and “72% of B2B buyers use social media to research solutions to purchase.” (DGR 2014 B2B Buyer Behavior Survey) have a lot of B2B marketers focusing…
  • Where to Learn About B2B Social Media, Influencer Content Marketing, Future of Digital PR & SEO

    Lee Odden
    16 Apr 2014 | 4:02 am
    During the first 3 months of 2014, I’ve had a great opportunity to connect with marketers from London to Las Vegas sharing best practices and learning what’s on the mind of the marketing and PR community. Those experiences have helped me take the temperature of what marketers questions are so I can apply those insights in our consulting and for future presentations. Topics that seemed to be high in demand include working with influencers in combination with content marketing and social media.   As popular as content and social media marketing are in terms of increasing budgets…
  • Social Media Smarts Interview: Justin Levy, Global Social Media at Citrix

    Lee Odden
    14 Apr 2014 | 4:43 am
    When I first met Justin Levy a number of years ago, he gave me a business card for a Brazilian steakhouse and I didn’t quite make the connection with the social media conference we were at. Following him online and running into each other at numerous conferences since, I’ve learned three things about Justin:  1. He’s incredibly fit.  2. He’s an amazing cook.  3. He’s equally intelligent and passionate when it comes to social media. In this Social Media Smarts interview, Justin covers everything from how he came in to the social media world to how marketing and…
  • Online Marketing News: IRS Trusted More Than Facebook, Up & Down of Social Service, Analytics Out of Beta

    Ben Brausen
    11 Apr 2014 | 4:30 am
    Customer Service Inquiries Up 44 Percent on Twitter — But Response Times Are Down - While many brands are getting better at engaging audiences on social media, customer service still presents a challenge. According to a Simply Measured Analytics about how top brands use Twitter for customer service, mentions of dedicated customer service accounts on are up 44 percent but the average response time is down 10 percent. SocialTimes 6 Types Of Social Sharer [Infographic] - According to a NY Times study, we all fall into 6 broad categories of online sharer. The following infographic by StatPro…
  • Beyond Newsjacking: Pop Culture in Content Marketing with Movies, TV and Memes

    Nick Ehrenberg
    10 Apr 2014 | 5:45 am
    The expression “newsjacking” has been popularized by David Meerman Scott and the available material on the topic is near limitless from case studies of Oreo’s Dunk in the Dark Twitter ad to missed opportunities by Poland Spring. Related to newsjacking is the practice of leveraging popular culture references in brand messaging. Movies, music, memes and more can be deftly integrated into your social media and content marketing programs to provide an entertaining context to otherwise boring business information. Beyond attaching to something that’s popular on TV, the…
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    Mindshare Strategy

  • Situational Awareness

    Eric Mann
    7 Apr 2014 | 8:00 am
    Last Friday I had a rare afternoon off. I decided to take advantage of the opportunity, and scheduled an afternoon ITS (Immersive Tactical Shoot) package at Threat Dynamics. After watching an episode of 20/20, decrying that “average people” were unprepared to face crisis situations, I wanted to put myself to the test.  The video below gives a good summary of what I’m talking about: Basically, those of us who can shoot – accurately or not – but have only experience shooting in a safe, controlled range environment are relatively unprepared to handle a real-life…
  • Are You Nuts?

    Eric Mann
    5 Apr 2014 | 8:00 am
    One of my favorite stories about [Steve Jobs] is about the moment when the Apple design team presented him with the first version of the iPod. He looked at it for a while, turned it over and over, weighed it in his hand and then said: “It’s too big.” The engineers protested that it was a miracle of state-of-the-art miniaturization – 1,000 songs packed into that tiny space. Jobs walked over to the fish tank in the corner of his office and dropped the prototype into the water. He then pointed to the bubbles that floated from it to the surface and said: “That means…
  • The Death of Sponsored Content

    Eric Mann
    3 Apr 2014 | 8:00 am
    Just a few days ago, I read an article talking about the rise of sponsored content: when an advertiser sponsors an article on a site in exchange for the back traffic. It’s an interesting idea, and I played with it myself a couple of years ago.  I loath advertising, but I was willing to write a review of a product or service in exchange for the free use of that product or service. This week, though, I had one of these sponsors contact me out of the blue and request I take links on my site to theirs down: My team and I are attempting to contact the owner and/or webmaster for eamann.com.
  • Choosing a Conference Topic

    Eric Mann
    29 Mar 2014 | 8:00 am
    I like speaking at conferences all over – local meetups, nearby WordCamps, and distant JavaScript conferences. Sometimes I’ll submit one topic, sometimes I’ll submit many – and people often ask me how I choose my topics.  I want to give away my secrets. What are you good at? I’m really good at a handful of things.  I’m passable at quite a few others. When I approach a WordCamp or any other conference, I start with a list of things I’m capable of and want to share.  Often, this list looks a bit like the editorial schedule for my blog as well.
  • Crowdfunding and Transparency

    Eric Mann
    28 Mar 2014 | 8:00 am
    I’m a fan of all forms of crowdsourcing – be it for ideas or financing.  I’ve been known to contribute to surveys and the like.  I’ve also even contributed funds to bootstrap projects I believe in. This week, a major story broke that called crowdfunding into question: the acquisition of startup Oculus by Facebook. The Draw of Crowdfunding Different people have different reasons for donating money to bootstrap a startup.  Some do so because they want to help an awesome project get off the ground.  Others pitch in cash because of the specific incentives offered for…
 
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  • Yoga can boost your memory

    18 Apr 2014 | 1:42 am
    Yoga can boost your memory Getty ImagesYoga doesn't just improve flexibility, strength and balance -- it can effect you at a psychological level. Surprising way it enhances fertility More health newsMarijuana may mess with brain Obesity raises odds of child loss
  • Key figure in Hernandez case arrested

    18 Apr 2014 | 1:42 am
    Key figure in Hernandez case arrestedAPA Florida man was indicted in an investigation related to the murder case against Aaron Hernandez.Evidence he's allegedly linked toWide world of sportsRangers-Flyers series beginsNBA superstar supports medical pot
  • 'Every day, I am trying to get through'

    18 Apr 2014 | 1:42 am
    'Every day, I am trying to get through'GLAM4GOODSoon after Nayanda's brother was murdered, her mom died. Then she received a horrible diagnosis.Makeover that helped her find joy … and left her speechlessMore to share Boy flies like Iron ManNFL player gives teen dream prom
  • Confusion and chaos reigned as ferry sank

    18 Apr 2014 | 1:42 am
    Confusion and chaos reigned as ferry sankAPThe official death toll climbed past two dozen Thursday as harrowing new details emerged from survivors.Passenger's cellphone video releasedMore on ferry tragedy Heartbreaking text messagesSurvivors slam rescue efforts
  • Investigators finish tests on oil slick sample

    18 Apr 2014 | 1:42 am
    Investigators finish tests on oil slick sampleAPOfficials hoped the oil samples collected from a slick nearby the search area would provide evidence that the jet had crashed.Conclusion they reached Thursday More on missng Flight MH370Bluefin finishes first full missionChronicle of false leads in probe
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    Chief Marketing Technologist

  • Digital marketing is now reappropriating the sales budget

    Scott Brinker
    16 Apr 2014 | 5:58 am
    It probably comes as no surprise that digital marketing budgets are rising. But the velocity of growth is actually quite breathtaking. In research conducted by Gartner among their clientele, digital marketing budgets rose 20% in 2013. And they’re expected to rise again by double digits in 2014. For large companies, those are large budgets being moved around in a short time span. Yesterday, Laura McLellan of Gartner presented a webinar on their latest research that confirms this phenomenon: Digital Marketing Technology and Services Spending on the Rise. While she shared many fascinating…
  • Boom! Marketo ignites the real marketing platform wars

    Scott Brinker
    9 Apr 2014 | 4:50 pm
    My fellow marketing technology enthusiasts, mark this week in your journals. Here at their Marketing Nation Summit in San Francisco, Marketo just triggered a major inflection point in our industry. First, let me set the stage for the significance of what they’ve done. For a number of large companies assembling marketing “suites,” the narrative they’ve been preaching is: buy from us, and you’ll get everything you need in one box. Buy our cloud or hub, and you’re all set. It’s been an attractive narrative to buyers, who have certainly been frustrated…
  • Everything you wanted to know about agile marketing (but were afraid to ask)

    Scott Brinker
    8 Apr 2014 | 6:28 am
    Today I’m presenting a new talk on agile marketing that walks through a Scrum-inspired agile methodology and tackles several of the common myths and misconceptions people have about agile management. If you’ve been hearing about agile marketing but are a little fuzzy about the actual process — or if you have concerns that agile is just a euphemism for “work faster” or “do it quick and dirty” or “a lack of a guiding plan” — then I hope you’ll find this presentation helpful. Here’s the slide deck, which I’ve annotated heavily…
  • Announcing MarTech: The Marketing Tech Conference

    Scott Brinker
    3 Apr 2014 | 6:00 am
    Today, I am thrilled to announce the launch of MarTech: The Marketing Tech Conference — a conference designed expressly for you, leaders at the intersection of marketing, strategy, and technology. The inaugural MarTech event will take place this August 19-20 in Boston at the beautiful Seaport Hotel and Convention Center. And I really hope you’ll be able to join us. Click here to visit the conference website and receive details on registration. A new brand of conference for a new brand of marketing The world of marketing technology has exploded in the past couple of years. We have over…
  • Want to understand the org chart of modern marketing?

    Scott Brinker
    31 Mar 2014 | 4:25 am
    I sure do. We know that marketing is changing dramatically — a perfect storm of social networks, omniscient search engines, big data, an explosion of marketing software, and the ascendency of digitally-powered customer experiences. The technology and the customer-centric phenomena in this transformation are fascinating — and are well-covered by a bevy of analysts, bloggers, and enthusiastic innovators. But there’s a harder problem lurking in the shadows that receives less attention: how should businesses change marketing management to thrive in this new world? One of the most…
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    FUEL LINES

  • CEOs who are social will be the next new thing

    Michael Gass
    7 Apr 2014 | 7:29 pm
    Within just the next three to five years, social media is anticipated to rise from the least likely method for CEOs to connect with their audiences to the second highest method, just behind face-to-face interactions.I was recently speaking to a sold out event for the Nashville AMA on the dramatic changes brought upon business development due to social media.Being in Nashville gave me an opportunity to spend some time with my good friend Ken Henley who is the Nashville artist that created my caricature. Ken and I continued the conversation on the impact social media has made upon the…
  • How to Write A Blog Post for Ad Agency New Business

    Michael Gass
    1 Apr 2014 | 11:35 am
    A framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively.I’ve known of Michael and his work in helping creative firms improve lead generation through social media for a few years now (I finally met him earlier this year) but recently I started to get reports from agency principals who had worked with him. I was surprised to learn that the impact Michael was having on their businesses was not in their use of Twitter, Facebook or LinkedIn but in transforming the principals into writers who write…
  • How to personally get to know your agency’s best prospects

    Michael Gass
    31 Mar 2014 | 2:17 pm
    Content marketing provides a system to better understand and engage your prospects. I can intimately attest how difficult a consistent writing program can be. But, the reason that I’m such an advocate are the many benefits content marketing provides. It makes new business more focused and much easier than the interruptive type tactics of the past, such as cold calling.One of the primary benefits of content marketing is that it can provide an organized system to personally get to know your prospects.  But you must be willing to provide the time and resources to do it the right…
  • Try Speaking for Ad Agency New Business

    Michael Gass
    14 Mar 2014 | 12:05 pm
    Speaking at events attended by your best prospects will provide you with instant credibility and create immediate new business opportunities.Public speaking is an excellent tactic for business development, particularly for small to midsize agency owners. Having the opportunity to speak in front of a highly targeted, interested group of prospects is the most effective form of lead generation.Public speaking is an essential component to my business development programI have been the keynote speaker for more than 100 events in the U.S., Canada and in the UK, speaking on topics related to…
  • A New Approach is NOW Needed for Ad Agency New Business

    Michael Gass
    6 Mar 2014 | 11:16 am
    Business development has undergone a major change.New business has historically been a problem for agencies.Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same.They are often treated as vendors because they lack a positioning of expertise.Most don’t have a target audience thus, no focus for business development efforts.They are their own worst clients, the cobbler’s children with no shoes.No appeal beyond their local market.Forced to use interruption tactics to build awareness.But, with all of these problems, new…
 
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    Kneale Mann | Leadership

  • Eulogy or Resume?

    Kneale Mann
    15 Apr 2014 | 4:28 am
    David Brooks poses an important question – do we measure ourselves by what we do or who we are? The battle between our professional and career accomplishments get our attention while we discard or ignore who were are, what we stand for, how we want to live our lives. We spend a great deal of time in our lives climbing ladders, gaining experience, and attempting to improve our situation. Many measure money and power over human connection and value. Society often gives us the impression we need to be a certain way to fit in and fight the good fight. Brooks ponders if our attention is on the…
  • Work with Us

    Kneale Mann
    10 Apr 2014 | 3:52 pm
    I've had the privilege of working with start-ups, mid-size, and Fortune 500 organizations all over the world; coaching leadership professionals; and leading multifaceted strategic initiatives for over twenty-five years. My passion is to help leaders grow so business will grow. My mantra for business is simple: strong internal customer service ensures external customer service excellence to deliver profitable business results.I'm fortunate to work with leaders and managers to help them improve teamwork, collaboration, leadership, and culture through workshops, consulting, and coaching. It…
  • Leadership Lessons from the Past

    Kneale Mann
    7 Apr 2014 | 2:00 am
    A few years ago, I found a document that wasn't dated and didn't have an author’s name on it but from the language, it seemed to be quite old. Recently, I discovered a second document with some additional information that seems to be related to the first one. These could be the earliest known documents on leadership. Scaredycate ClosedooriusThis is the manager who has an “open door policy” when no one is actually in her office. Once the meeting begins, doors are sealed. Anything discussed in meetings are translated to staff, customers, or clients as her ideas.Likedbyallorus NeediadGreat…
  • Wonderment of Our Inner Child

    Kneale Mann
    2 Apr 2014 | 1:36 pm
    When we're kids, we're told to be curious, to dream and play, and to pretend. As we age, the world gets more demanding and puts on more constraints. Or do we do it to ourselves?Sir Ken Robinson is a fascinating man who is a tireless champion for creativity, education, and possibilities. Watch his TEDTalk and replace teacher with leader and children with team and see if this may help for your career, team, and kids.__________________________________________________________________Kneale Mann | Leadership Strategist, consultant, writer, speaker, executive coach facilitating performance growth…
  • 39 Ideas to Lead and Grow

    Kneale Mann
    24 Mar 2014 | 10:50 pm
    Embrace that there are many things you don't know. Focus on your strengths. Help something without their knowledge. Teach others. Waste no time with naysayers. Skip email for a day. Build a mastermind group. Take time for you.Let others make time to them. Be known for something. Surround yourself with smart people. Quality not quantity. Collaborate often. Remove negative people from your life. Have a flexible strategy. Avoid playing favorites. Leave politics to politicians. Adopt an open-mind policy. Be true to you. Be clear on your beliefs. Let your team take credit. Surround yourself with…
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    Five Sparrows Marketing Blog

  • Local Marketing Strategies You Can Use Now

    Lauren Hobson
    26 Mar 2014 | 8:29 am
    Today, search engines display results based on hundreds of factors, including the searcher’s location.  For instance, a user in Michigan searching for Pet Groomers will of course see different results from a user in California searching for the same thing.  So how can you help your business show up better in local searches?  Here are …Read more →
  • Tip of the Month: Hashtags

    Lauren Hobson
    26 Mar 2014 | 8:25 am
    If you’re not already using hashtags (e.g., #starwars, #sunrisetoday, etc.) in your social media posts, it’s time to start! Recent studies show that posts with hashtags result in approximately twice as much user engagement as posts without hashtags. Also, hashtags are not limited to only Twitter (the inventor of hashtags), but are commonly used in …Read more →
  • Five Sparrows Launches Exclusive New Marketing Service

    Lauren Hobson
    13 Mar 2014 | 8:14 am
    PRESS RELEASE:  March 13, 2014 Five Sparrows Launches Exclusive New Marketing Service                                                                HARTLAND, MICHIGAN, March 13, 2014 — Michigan online marketing firm Five Sparrows, …Read more →
  • March Client Spotlight – The Steven Melchor Group

    Lauren Hobson
    5 Mar 2014 | 8:11 am
    http://www.StevenMelchorGroup.com The Steven Melchor Group 2359 W. Shiawassee Fenton, MI 810-513-1561 The Steven Melchor Group, located in Fenton, Michigan, specializes in both residential and commercial real estate, including lakefront and luxury homes.  The agency also has expertise in Short Sales, with a 100% success rate to date!  The agency initially contacted Five Sparrows in mid-2013 …Read more →
  • NEW Seminar on March 19! Social Media Marketing: The Tried & True, Plus What’s New

    Lauren Hobson
    5 Mar 2014 | 12:00 am
    Did you know that when you post to Facebook, the people who “Like” you may or may not see your post?  Yeah, that’s new.  And have you heard about LinkedIn ads or Promoted Twitter Tweets?  Are you Pinning? Social media is constantly changing, and if you haven’t been keeping up, your current efforts may not …Read more →
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    iMediaConnection Blog

  • Keeping Your Marketing Numbers on Track: Applying Analytics to Promotion and Sales

    Daniel Taibleson
    17 Apr 2014 | 9:28 am
    Demand for analytics is exploding, with Gartner principal analyst Dan Summer reporting that the business intelligence platform market grew eight percent over the past year to $14.1 billion. Half of new spending is contributing to data discovery, the branch of BI that makes analytics data and reporting available to end users. One of the most practical ways to benefit from tracking business analytics data is to see how sales numbers compare to your marketing efforts, and how each are impacting your ability to increase revenue. Track Your Marketing Budget The typical small business marketing…
  • 4 common image sharing mistakes

    Nate Holmes
    17 Apr 2014 | 7:00 am
    We've all been there. You're working on project and you need an image for it. You know which one you want but you're not sure where it is. After searching your desktop and a couple emails, you start navigating through shared folders. You finally get to the folder "Company Event Photos" you were told the image was in, a sigh of relief. But then you open the folder and see 500 images labeled IMG31234 through - IMG31634. Now what? Hope the first image you open is the one you want? 1 in 500 chance isn’t so bad, right? There are many ways to share images, from email to shared folders to online…
  • In Defense of Popups

    Ross Kramer
    16 Apr 2014 | 8:02 am
    It is no secret that we tout the modal popup as the ultimate tool for building your email subscriber base, and we have the research to prove why. There are still those, however, who avoid using this time-tested tactic for fear that they will annoy – and potentially lose – prospective customers. Recently, while discussing the effectiveness of exit popups, Listrak Senior Solution Consultant Joe Devine met with the popular popup objection. I thought his response was worth sharing: The best strategies surrounding pop-ups, side bars, footer overlays, or any other sort of whirligigs are often…
  • How mobile and social have changed live events

    Radha Subramanyam
    16 Apr 2014 | 7:00 am
    From my place at the intersection of the music and communications industry, I've witnessed the many changes technology has brought to live events and music festivals. Music festivals throughout the decades have made history due to a variety of reasons. No matter what they’re famous for, they've always brought together fans and artists of all genres. In 1969, Woodstock became a definitive pop culture event thanks in part to the social harmony exhibited by the musicians and attendees. In 1985, Live Aid broke barriers by hosting a dual-venue event simultaneously in London and Philadelphia.
  • Six simple steps to a thriving workforce

    Deborah Teplow
    15 Apr 2014 | 11:12 am
    Today's employees have a lot going on in their lives that can affect job performance, but the real key to employee satisfaction, retention, recruitment, and employer profitability is health and wellness. Everyone wins when employees enjoy maximum health and well-being -- understanding the problems and taking six simple steps can transform a company from a one with a wellness program to a company that thrives because of its culture of wellness. We Have a Wellness Program: What’s the Problem? Employers have the chance to make a difference by offering wellness programs, but many of these…
 
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    Blog - Ganador

  • How to pass a company drug test (Friday Funny)

    Dennis Price
    17 Apr 2014 | 3:00 pm
    Tell me you wouldn't hire this dude...
  • Actually, it is just the opposite of what you think

    Dennis Price
    16 Apr 2014 | 3:23 pm
    #thinkdifferentFrom the hashtag intro you can guess that the mission to serve & protect our clients from the bullshit that swirls around the world continues.The presentation below is by Bob Hoffman, debunking the myth surrounding social media marketing.Along the same lines, I have tackled 'Content Marketing'. In our FREE RESOURCES section of our website, you can download a whitepaper on Content Marketing.
  • Everyone embraces failure - this is why

    Dennis Price
    15 Apr 2014 | 3:25 pm
    (Cross-posted from LinkedIn. Please connect there to get more like this.)In recent times wannabe contrarians have embraced their love of failure – often pointing to entrepreneurs who have failed spectacularly, learned their lessons and then went on to great success. JK Rowling may have started it all with her TED talk in 2008, and even the psychologists agree.It is not so much that failure is a ‘good’ thing. The simple truth of the matter is that it often does not matter what we do as much as it matters that we do something. Maybe a better title to this piece would have been “The…
  • Looking for success in the wrong place

    Dennis Price
    14 Apr 2014 | 3:17 pm
    Did you know …Coca-Cola began as a pharmaceutical product. Tiffany & Co., the fancy jewellery store company, started life as a stationery store. Raytheon, which made the first missile guidance system, was a refrigerator maker. Nokia, who used to be the top mobile phone maker, began as a paper mill. DuPont, now famous for Teflon non-stick cooking pans, Corian countertops and Kevlar started out as an explosives company. Avon, the cosmetics company, started out in door-to-door book sales.There must be some lesson in that.FOR THE SME: If things don’t work out as planned, there is always a…
  • Retail Shift - A double dose

    Dennis Price
    12 Apr 2014 | 3:00 pm
    This presentation by Ross Dawson (Futurist) captures a number of trends. There is some good stuff in there, including case studies to be explored. I am of the opinion that 'drone delivery' is much hyped, but completely nonviable, principally for safety & security reasons. Keynote slides: Creating the Future of Retail from Ross Dawson And here is a copy of a presentation I gave (a few years ago in 2011) just to compare and see how I stakced up...LET ME KNOW YOUR THOUGHTS
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    FOLDEN eMarketing Blog

  • How often to post on Social Networks

    FOLDEN.INFO
    15 Apr 2014 | 8:51 am
    The social sharing service Buffer, which enables time shifted sharing, has published a report about optimizing the sharing frequency. The idea of sharing frequency as well as time shifted sharing takes into consideration the sensibility of users regarding overwhelming messaging and the highest attention of users during the day and week. Buffer has tested various […]
  • Content Marketing Network

    FOLDEN.INFO
    10 Apr 2014 | 6:25 am
    Content marketing is approved of being one of the best online marketing means. People do consume content online to be informed and to make purchase decisions, which is due in both worlds b2c and b2b. A most important variable in content marketing is trust and the most trusted sources most often are provided by third […]
  • Brand Building by Digital Media gets Standard in Europe

    FOLDEN.INFO
    10 Apr 2014 | 5:46 am
    The IAB Europe, the european part of the IAB, the official organization creating standards and representative of the digital advertising industry, has released a standard on brand building in the digital world. The standard called “Brand Builders” by its included formats is part of the whole world of generally accepted advertising formats. Brand Builders especially […]
  • People definitely spend more Time on the Mobile Internet than on the Web

    FOLDEN.INFO
    3 Apr 2014 | 3:03 pm
    Time has changed, now several studies came to the conclusion that people today spend more time on the mobile internet than on the web. After a report by comScore now a study by Flurry does the same conclusion. Furthermore apps now rule the mobile internet by over 80% of time being spent with apps opposed […]
  • Twitter Succes Factors for Retweets

    FOLDEN.INFO
    27 Mar 2014 | 10:28 am
    Twitter itself has surveyed the success factors of retweets, tweets recommended and shared by others. To get reliable data the tweets of verified users have been examined by watching the different sharing behavior in the case of varying means included within a tweet. These means are photos and videos, hashtags, links and the mention of […]
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    Blog - Digital Jungle

  • Are Chinese Tourists ‘Out-Shopping’ the Rest of the World?

    15 Apr 2014 | 7:34 pm
    With an estimated magnitude of around 1.4billion people, making up nearly 20% of the world’s population. It should come as no surprise that Chinese tourists now make up the largest percentage of out-bound travellers worldwide. It is expected that numbers…
  • Digital Jungle Hosts R.I.T. Students

    3 Apr 2014 | 12:39 am
    On a hot Wednesday Beijing morning, Digital Jungle hosted a group of MBA students visiting from the Rochester Institute of Technology’s Saunders College of Business. The group, led by Saunders’ Dr. dt ogilvie, Ph.D., EMBA visited Digital Jungle as part of…
  • WeChat Introduces Self-serve Advertising System for Subscription Accounts

    16 Feb 2014 | 6:16 pm
    It was inivitable that WeChat would want to include a form of advertising revenue into their mix. The Company has introduced Guangdiantong (GDT), a self-service advertising system currently used for Tencent’s some other social properties, to place display ads in…
  • Digital Trends in The Year of the Horse

    28 Jan 2014 | 6:42 pm
    2013 was a year that really evolved the way we market to our Chinese consumers and businesses.  The three areas of marketing evolution and investment that we identified as sigificant were -- Mobile and Content Marketing and Big Data. Here…
  • China eCommerce’s Rise Sees Development of The Taobao Village

    7 Jan 2014 | 9:40 pm
    While online shoppers in several Tier One cities can expect next day delivery from many different online retail sites, the rise of China’s eCommerce industry continues to bring about important changes in China’s economy as a whole. Take for example,…
 
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    Logo Design Blog

  • Great logo’s help you in gaining a diverse audience globally

    Ben Johnson
    14 Apr 2014 | 10:24 pm
    There is a famous saying by Karl Lagerfeld that “Logos and branding are so important. In a big part of the world, people cannot read French or English–but are great in remembering signs” Even if someone doesn’t understand English they know what the Logo Design of apple signifies they know the importance of the company  [ Read More ]
  • A good logo can say more about your company than any other marketing tool

    Ben Johnson
    14 Apr 2014 | 12:03 am
    A logo for any company small or big will represent your company on many levels and on various platforms. Be it print or marketing. To begin with, without a logo it would be impossible for your customers to identify you from anyone else and you or any business won’t ever want that to happen isn’t  [ Read More ]
  • Make your sweetie feel loved this valentine’s!

    Ben Johnson
    13 Feb 2014 | 10:55 pm
    Through the ages, the roots of St Valentine have passed several legends leading us to celebrate Valentine’s Day. The Cupid, the Roman god of love represents Valentine’s Day. It is a day for sweethearts! It’s the day to share and respect the love with people around. It is the day to show your feelings and  [ Read More ]
  • Christmas a holiday for everyone to enjoy!

    Ben Johnson
    12 Dec 2013 | 11:24 pm
    Christmas is right around the corner and right after Christmas we have New Year waiting for us, December is the month of holiday, family reunion, friend’s reunions, family time, relaxation etc. It is also the time when most of the businesses have their profits at the peak with maximum sales and sale out.  It is  [ Read More ]
  • Your Company’s Logo Design and Website Design are your most worthy internet marketing tools

    Ben Johnson
    29 Nov 2013 | 3:03 am
    The first building block for designing the face of any new brand is its logo. To make it simpler it’s a little symbol or sign that carries a lot of meaning and weight of the company. These visual design symbols are very important because they are the most effective tools that allow others to distinguish  [ Read More ]
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • 4 ways to resolve a tweet that goes awry: case study of US Airways

    yinkaolaito
    17 Apr 2014 | 2:18 am
    Brands like human are open to mistake. Whether you are US Airways or other unknown brand, you may not always get it right. Some of your steps may be calculated and land you where you never intended. Around three ‘o’ clock PM on Monday, 14th April, 2014 US Airways mistakenly tweet a picture with a […]
  • Trends in Nigeria Social media platform use

    yinkaolaito
    15 Apr 2014 | 3:18 am
    One thing about life is its ever changing status. Nothing is static. Things keep revolving. Social media platform tools have continued to be relevant in sharing knowledge, networking, brand engagement and promotion among others. Since 2008 when many Nigeria users began to create accounts and applied social media tools to their daily living, things have […]
  • Negative Online content? 3 best ways to deal with it

    yinkaolaito
    7 Apr 2014 | 3:12 am
    We live in the age of technology with lots of opportunities and challenges for brand owners. There is the daily challenge of phishing, hackers and many other associated problems. There are people who just want to destroy others by all means with no just cause. In our clime, the major challenge here has to do […]
  • Digital Media, Democratic value changes and accountability

    yinkaolaito
    3 Apr 2014 | 4:59 am
    Democracy is define as government by the people for the people and by the people. While this is an age long cliché, many developing and low income countries still struggle to understand and practice the import of this truth. The business as usual method of thinking they could permanently enslave the citizenry keeps ringing bell […]
  • Online Business relationship: how to safeguard your brand

    yinkaolaito
    1 Apr 2014 | 4:59 am
    Great relationships (whether business or personal) are usually built on values and other factors that can promote mutual benefit. We cannot run away from building great business partnership online today. But there are attendant challenges that we must watch out for so  we do not become victims of sharp practices that have become part of […]
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    We First Blog

  • Collaborative Social Storytelling: How the UN Foundation Builds Global Movements

    Dana Byerlee
    17 Apr 2014 | 11:45 am
    Under the leadership of Aaron Sherinian, VP of Communications & Public Relations at the UN Foundation and We First ’13 speaker, the UN Foundation has become known for its deep understanding of social storytelling and cross-industry collaboration. Here are four lessons from Aaron on how to inspire people around the globe to actively support your brand’s or nonprofit’s mission: Build partnerships to scale impact   For example, one of the UN Foundation’s major partnerships is with Walgreens, one of the most prominent pharmacies in the country. Walgreens is well known for making it…
  • 6 Steps to Unlocking Employee Passion and Propelling Your Social Purpose

    Simon Mainwaring
    8 Apr 2014 | 10:51 am
    In Give and Take: A Revolutionary Approach to Success, Wharton Professor Adam Grant examines the correlation between personal contribution and professional productivity within large organizations. In doing so, Grant examines an issue at the heart of the future of business: how to inspire employees to bring their best and full selves to work in ways that have a positive impact on the planet and our future. For too long, the majority of huge corporations have overlooked their greatest untapped asset, the full potential of their employees. Many people who work inside large organizations are…
  • How Conscious Capitalism is Driving Business and Social Change

    Simon Mainwaring
    1 Apr 2014 | 9:51 am
    Each year, the Conscious Capitalism Movement holds an event that provides marketing leaders with insights on how to marry purpose and profit in ways that build their business and a better world. I’m thrilled to participate in one of these practicums this year, sharing best practices and case studies around the art and architecture of customer community building. The fundamental premise behind the Conscious Capitalism movement and the training event, is that the private sector is facing an increasingly urgent responsibility to play a positive role in society. Raj Sisodia, who earlier…
  • Why Integration is the Key to the Impact of a Brand’s Social Purpose

    Simon Mainwaring
    24 Mar 2014 | 10:45 am
    A couple of weeks ago I had the pleasure of keynoting at the annual ACCP conference, the Association of Corporate Contribution of Practitioners. This event brings together corporate responsibility and Foundation leads from many of the country’s largest F500 brands and the topic of discussion was how to build the business of a brand by sharing the story of its good work more effectively so it can increase those social impact efforts. ACCP Slides in Las Vegas – We First from Simon Mainwaring I encourage you to download these slides and share them with your team, as I am confident that…
  • Coca-Cola On How Brand Story Shapes Brand Leadership

    Simon Mainwaring
    19 Mar 2014 | 11:14 am
    Tom LaForge, Global Director of Human & Cultural Insights at the Coca-Cola Company, sat down with us after speaking at our 2013 Brand Leadership Summit and took us deeper into the ideal that brand story shapes brand leadership, and how today’s biggest corporations have the best chance to drive social change on a global scale. What does the role of Global Director of Human & Cultural Insights entail? Tom looks at different cultures and societies to find out what they both want and need, and then brings that information back to the company to dissect and connect the data. This is…
 
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    Free Sales & Marketing Magazines and Downloads from alltop.tradepub.com

  • 10+ Reasons Why Employee Advocates are Super Heros that Will Transform Your Business

    16 Apr 2014 | 6:20 pm
    Your socially engaged employees are hiding super powers that can transform your business. From being twice as trusted as c-level executives, to reaching an audience 10 times larger than what your brand is reaching, there's no denying employee advocates are a powerful force.Request Free!
  • Build for Growth: Master the ICM Advantage

    16 Apr 2014 | 12:00 am
    Key highlights from white paper:Achieve growth with increased workplace productivityUse ICM to promote compensation programsCentralize and streamline the administration of plansTransform business to meet the demands of rapidly evolving enterprisesReward contributions that advance growth initiativesRequest Free!
  • Supercharge Your Web and Mobile Application Development with High-Productivity Hybrid Cloud

    16 Apr 2014 | 12:00 am
    Noted Forrester analyst John Rymer helps take the mystery out of the various cloud platforms available and discusses the tremendous efficiency gains that can be achieved using these accelerated approaches. Forrester refers to this market as “High-Productivity PaaS” (Platform as a Service).The webinar also features a complex-made-simple, real-world example from Don Griest at FICO. FICO is the leading predictive analytics and decision management software company. Don will discuss how the OutSystems Platform is helping FICO rapidly deliver solutions with superior quality and unprecedented…
  • Five Best Practices for Achieving Social Media ROI

    16 Apr 2014 | 12:00 am
    From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just…
  • 20 Tips for the Customer-Centric Marketer

    16 Apr 2014 | 12:00 am
    Having a customer-centric marketing strategy is key to business success. By listening to and anticipating your buyers' needs, you can improve your close rates, increase your retention rates, and positively impact the overall customer experience. Take a look at this white paper to get more information on: Ways that marketers can lead the charge when it comes to implementing a customer-centric strategy Tips for personalizing the prospect and customer lifecycles Suggestions for showing your customer appreciation, before and after the saleRequest Free!
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    Dan Nedelko

  • Algonquin Whispers

    Dan Nedelko
    23 Mar 2014 | 10:28 am
    I've spent many years tripping through Algonquin Park. There are literally hundreds of images I've been lucky enough to capture, as difficult as it is to sort through all of them, I've managed to put together a small collection of favourites from Lost Dog Lake, Lake Sisco, North Tea Lake and the Amable Du Fond. I hope you enjoy them and don't forget to Go Outside. Selected images from Lost Dog Lake (Lake Namegos), Lake Sisco, North Tea Lake and the Amable Du Fond River.The post Algonquin Whispers appeared first on Dan Nedelko. Related posts: Lost Dog Lake More pictures Canoe Head
  • You’re Right.

    Dan Nedelko
    8 Feb 2014 | 7:23 pm
    It's all up to you. It truly is. The post You’re Right. appeared first on Dan Nedelko. No related posts.
  • Persistence and Determination

    Dan Nedelko
    8 Feb 2014 | 7:04 pm
    For those moments when you think you can't I assure you, you can. The post Persistence and Determination appeared first on Dan Nedelko. No related posts.
  • I’ve been working too much. Time to reflect and rediscover Tom Thomson

    Dan Nedelko
    2 Feb 2014 | 1:17 pm
    There's been a "meme" floating around on Facebook lately: Someone posts the work of an artist. Comment or Like and you will have a new artist selected for you. You then post their work and talk about it. It's a good idea, there is after all more to social networks than the last sandwich update or newest trending YouTube video (I jest!). I love the idea of sharing Art. Art is important. The artists who create are also very important. I'm thinking I am going to start with my own favourites and branch into new territory. It's one part self-exploration, re-visiting artwork that may have slipped…
  • Is your brand communication strategy back asswards?

    Dan Nedelko
    28 Aug 2013 | 2:43 pm
    When we think about brand and communications messaging often the tactical "feature" message wins out over the motivation a consumer might have when making a decision about where to align their loyalties. In reality, the most effective brands in the world start from the motivation and move into the tactical "features" the deeper you dig. Some brands that do it right? Apple & Tesla. Food for thought. The post Is your brand communication strategy back asswards? appeared first on Dan Nedelko. Related posts: Online Casino PPC Strategy Social Media Strategy – June 21 Technology…
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    PSFK

  • X-Ray Mirror Shows What You Look Like On The Inside [Video]

    Tiffany Nesbit
    17 Apr 2014 | 11:00 am
    As infants, humans are able to recognize themselves in mirrors from around the age of 18 months. With that recognition, we become interested in our physical bodies, beginning to use mirrors as a way to groom ourselves and perceive any changes. Over time X-Rays, MRIs and CAT scans have been developed so that we can get an idea of what’s going on inside of our bodies; but it wasn’t until now, with the invention of the ‘digital mirror,’ that we have been allowed a more complete view of our insides. When standing in from of the digital mirror, people can see their bones,…
  • Trivia Game Turns Correct Answers Into Donations For Sesame Street

    Ross Brooks
    17 Apr 2014 | 10:45 am
    In order to raise money for childhood education around the world, Collaborative Fund, an investment fund focused on supporting and investing in the shared future, has put together a game with Sesame Workshop. It’s called Playalong, and every time you choose the right answer, the fund will donate money to the cause. Collaborative Fund have so far made $1,000 of their own money available to see whether or not the experiment will spread. Each correct answer is worth 1¢ to the Sesame Workshop, and if it takes hold, the group hopes to get other involved as well. Like they say on the…
  • Weight-Sensing Lamps Shine Brighter Under Pressure [Pics]

    Leah Gonzalez
    17 Apr 2014 | 10:30 am
    Industrial designer and Rhode Island School of Design student Kebei Li has designed force-sensing lamps that light up depending on the weight of the objects placed on top of them. The force-sensing lamps respond to the weight placed on them and emit a corresponding amount of light. This means that the heavier the object, the brighter the light. Kebei Li created the lamps as part of his degree project, an exploration into contemporary artifact culture. The force-sensing lamps is an experiment into the nuances of functionality and purpose. While the lamps are completely functional, they have no…
  • Sky Drawings Squeeze Into The Negative Space Above Buildings [Pics]

    Ross Brooks
    17 Apr 2014 | 10:30 am
    If you look directly above you in most cities around the world, chances are you will see nothing more than a blue sky and buildings. For some people, like French artist and illustrator Thomas Lamadieu, there is an entire world hidden in those shapes and spaces – all of which come to life in his Sky Art collection shown below. Lamadieu first started creating imaginative scenes in the sky almost a year ago today. His style has continued to evolve since then, with his most recent illustration drawn onto locations in Germany, Canada, Belgium and France. Mostly shot from crowded European…
  • This Album Plays For Free If You Can Keep Its Mascot Dancing [Video]

    Ross Brooks
    17 Apr 2014 | 10:15 am
    To promote their new album, Nid & Sancy, the Belgium-based electropunk duo, teamed up with Lab101 to create the Cut Up Jeans Technique iOS app. Not only does it give listeners the chance to hear their entire new album for free, but it also requires users to dance along with a guy named R.A.N.D.Y. R.A.N.D.Y. is a character inside the app that doesn’t enjoy calm environments, which is why you have to shake him consistently to get a reaction. For as long as you can keep him moving, you also get to listen to the band’s new album. While it sounds like a lot of fun, the only problem…
 
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    Interval

  • Moving beyond the O in SEO

    Chris Bevolo
    31 Mar 2014 | 4:55 pm
    Bevolo: I was at a conference recently, listening to a marketing consultant I’ve followed for years. When the discussion turned to the value of content marketing, someone in the audience asked him about the role of SEO in supporting marketing efforts. He responded, and I quote: “SEO? %&#@ SEO! Valuable content drives search results, not a bunch of tricks. Google changed their search page-rank algorithms about 120 times last year. You think you can stay ahead of that? No way. So %&#@ SEO.” While that’s a bold statement, it actually aligns closely with what we’ve been telling…
  • Our industry’s selfie problem

    Chris Bevolo
    21 Jan 2014 | 3:32 pm
    It seems that the “selfie” – the self-directed photo style that has come to dominate many social media channels, particularly among the teenage set – is causing a lot of handwringing among social commentators. For many, it represents the further plunge into self-absorption that the Millennial generation has been association with for a number of years (fair or not, the stereotype is widely applied to anyone under 30 years of age). Personally, I don’t mind the selfie. I’ve taken many selfies in my life, even before the advent of the two-camera smart phone made them so easy to take,…
  • Navigating native advertising

    Chris Bevolo
    4 Nov 2013 | 2:19 pm
    What are you hearing about native advertising? Here’s what we’ve heard: “The online ad industry is going native.” “It’s the hottest thing going in advertising” “It’s the savior of the industry.” All of these quotes (found in various stories and blog posts on the topic) might lead you to believe you’re missing out on an advertising revolution. Or they might lead you to ask “what the hell is native advertising?” Either way, as a hospital marketer it’s important to put native advertising in the right context, so you can know whether it makes sense for your marketing…
  • Connecting content marketing to business goals

    Chris Bevolo
    30 Jul 2013 | 2:36 pm
    This is the fourth and final article in a series on the essentials of strategic content marketing for hospitals and health systems. One of the most frustrating aspects of content marketing in healthcare is what we call the “old vs. new double standard.” For years, healthcare organizations have spent millions of dollars on promotional, mass advertising efforts, often with little or no results tied to actual business goals such as market share, volumes, physician visits or marketing Return on Investment (ROI) that shows the direct financial contribution of marketing efforts to the bottom…
  • Are you accessible on the web?

    Katie Streater
    10 Jul 2013 | 8:56 pm
    Web accessibility in healthcare is critical in this digital world If you work in healthcare marketing you’re probably familiar, at least vaguely, with ADA policies for those who are deaf, hard of hearing, blind or have other disabilities that don’t allow them to access the healthcare system as easily as others. There are strict guidelines that most (not all) healthcare organizations must follow in order to effectively communicate with all patients. This includes needing at least one public text telephone (TTY) in a hospital waiting room or having proper signage or written communications…
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    Digital Examples

  • ASH uses Tinder to show that smoking is a turn-off

    16 Apr 2014 | 6:35 am
    Brilliant idea, brilliantly done. Give them an award now!Full details here
  • #LastSelfie - The WWF on Snapchat

    16 Apr 2014 | 2:53 am
    A very nice idea from the World Wildlife Fund in Denmark - the animals are as transitory as the pictures, unless we save them.  Although it is clearly preaching to the converted, since you have to follow them first on Snapchat to get the pics...#LastSelfie
  • Dropbox's Carousel

    15 Apr 2014 | 8:40 am
    A way of storing and easily accessing all your photos from a mobile device.Where do I sign up?Oh - hereFull detailsBet they paid a fortune for carousel.com; given this bit in Mad Men everyone must have wanted it.
  • Dove's Beauty Patch

    10 Apr 2014 | 3:26 am
    Currently all over YouTube, and very similar in style to the amazingly popular 'Real Beauty Sketches'It's very similar in feel, with similar music and tone.  Presumably parodies are already being made.Watch this one climb to 50m views...
  • Share for Dogs - A fundraising campaign on YouTube

    10 Apr 2014 | 3:15 am
    This is a neat idea:  PEDIGREE Adoption Drive, a charity programme from PEDIGREE Petfoods in New Zealand has made a cute film of some puppies.  The video has an ad that runs before it on YouTube, so the more the video goes viral, the more money will be raised.Has anyone done this before?Also - earlier work by the same charity:  Find your Doggleganger
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    Idaho Ad Agencies

  • Call for nominations – Silver Medal Award

    Brian
    10 Apr 2014 | 4:03 pm
    By now you’ve probably heard about this one, but for those who haven’t, the Idaho Advertising Federation is currently accepting nominations for the IAF Silver Medal Award. See below for full details: Read more about the criteria and how to submit a nomination here.
  • Craft Brouhaha – the rest of the story

    Brian
    4 Apr 2014 | 1:08 pm
    Our friends over at the Boise Weekly went all Paul Harvey on us and got the rest of the story on Woodland Empire Ale Craft and their dust-up with the Idaho Transportation Department over their craft brew sign: The Rest of the Story About That Woodland Empire Beer Sign Controversy
  • Job opening: Senior Art Director

    Brian
    4 Apr 2014 | 9:07 am
    Stoltz Marketing Group in Boise has an opening for a Senior Art Director: Art Director, raconteur We’re a Boise-based ad agency hell bent on being a gold standard creative shop serving B2B, B2C and CPG clients nationwide. We choose to live here because there are few other places in North America where you can do what we do at a high level and then ski, ride, fish, run, hike and climb after work. It’s that simple. You? You’re an articulate, smiling, team-playing, concepting AD who can blow the doors off campaigns, identity and UX/UI while making sure it all sticks to, challenges and…
  • The math of digital display campaigns

    donday
    27 Mar 2014 | 1:27 pm
    Image to scale, shrunk 3:1 Here’s a math equation for you, let me know if you think I’m confused: $5 is more expensive than $9. Got it? You hand me five dollars, and it will cost you more than if you hand me nine Mr. Washingtons. No? Let me explain. Many providers of digital advertisements will charge you somewhere between $5 and $9 per thousand ads to show your local display ad. These ads work – fantastically. You capture an audience that is focused, and in a place to act (often sitting at their desk at work or at home). But where are those ad impressions going to show? Are they going…
  • Something’s brewing with the ITD

    Brian
    17 Mar 2014 | 4:44 pm
    Imitation is the sincerest [form] of flattery. – Charles Caleb Colton It appears that the Idaho Transportation Department isn’t a fan of craft brew. Or, more specifically, a billboard about craft brew that looks too similar to their highway signs. So they’ve requested that Woodland Empire Ale Craft take theirs down. The billboard, created by Oliver Russell, was meant to leverage the environment at the intersection of 11th and Front streets on the connector. As westbound vehicles approach the intersection, they are presented with a row of existing highway directional signs.
 
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    Ad Mavericks

  • Getting to Know Jim Spoerl

    AdMavericks
    16 Apr 2014 | 8:22 am
    Meet Jim Spoerl, account manager at Lessing-Flynn. This charismatic amateur actor has been playing the role of affable account executive at Lessing-Flynn since 1992. In addition to managing accounts, Jim is also a savvy media buyer and producer who’s been placing spots since The War of the Worlds first hit airwaves. Outside LF, Jim is a proud grandfather and an unremarkable golfer. With all that experience, Jim has a lot of stories and has seen the industry change. We sat down with Jim and heard the highlights of his time at Lessing-Flynn. AdMavericks: Let’s not beat around the proverbial…
  • Dance It Out – LF Random Question

    Laura Plumb
    3 Apr 2014 | 8:34 am
    Agency life can get a little stressful sometimes. Here at Lessing-Flynn, we’ve been known to let loose and dance it out. We asked everyone, “What’s your go-to dance song?” Digg this! Stumble upon something good? Share it on StumbleUpon Tweet This! Share this on Facebook Email this via Gmail Email this to a friend? Share this on LinkedIn Pin this to Pinterest Get Shareaholic
  • Still for Agriculture

    Kylee Deniz
    25 Mar 2014 | 7:03 am
    When Lessing-Flynn opened its doors in 1907… The total U.S. population was 92 million. The farm population was 32 million. Farmers made up 31 percent of the work force. And, there were 6.3 million farms (averaging 138 acres). Much then changed for the worse. Crop prices plunged 40 percent from 1919 to 1921. The average gross farm income fell by 70 percent from 1919 to 1932. The capital value of America’s farms collapsed by more than $35 billion. The Great Depression wiped out nearly half of Iowa’s farms. Times transformed the makeup and landscape of farms. With 2-bottom gang plows and…
  • The Design “Wow” Factor

    Stephanie Kronlage
    20 Mar 2014 | 8:05 am
    We’ve all heard of Pinterest the virtual bulletin board where people can “pin” countless Do-It-Yourself crafts, recipes and other things that inspire them. Brands have also found Pinterest to be a useful marketing tool when introducing new products, promoting their ideas and connecting with their audience. So what happens when a company turns the table and instead of promoting their new product, they let their followers create one for them? Caribou Coffee, along with Colle+McVoy, recently created a five-story-tall “living Pinterest Board” in the middle of the Mall of America. Using…
  • Your story is WHY.

    Jordan Beynon
    12 Mar 2014 | 8:43 am
    Companies tell stories. That, in a nutshell, is what marketing is. But what stories really resonate? Truth be told, the most compelling stories are typically those that illuminate the WHY – rather than explain the WHAT or HOW. When Apple introduced the Apple II, the story wasn’t the WHAT or HOW. It was WHY: to bring personal computers to every home and office. That’s what made it a game-changer. Similarly, the WHAT or HOW didn’t make the iPod, iPad or iPhone must-have devices. It was the WHY. Because these devices could transform the way people listened to music, utilized apps and the…
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    Idea Marketing

  • Why Brand Journalism Must Die

    Chris Koch
    10 Apr 2014 | 12:27 pm
    There is no such thing as brand journalism. I was a journalist for 25 years, so I should know. I know what you’re thinking, “Oh here goes the burnt-out old journalist on a self-righteous rant about the sanctity of his beloved profession” (some prefer not to put journalism in the rarefied company of the medical or legal professions and therefore call it a trade; if you’d seen my SAT scores you’d probably agree). But really, what people refer to as brand journalism really isn’t journalism or anything close to it. It’s marketing. “It’s just an analogy!” you retort. Well, okay…
  • How Manchester United Revolutionized Sports Marketing

    Chris Koch
    3 Apr 2014 | 8:11 am
    Ask me which English soccer, uh, football team I would support and I would say Liverpool. Not for any defensible reason; it’s just because that’s where the Beatles are from and because I know next to nothing about that kind of football (I think they made us play it once in gym class when I was in 7th grade). I would expect that most other similarly ill-informed, old-fart American Boomers who were raised on other sports like me might say the same thing (Stones fans, don’t look for a “London” team to root for because it doesn’t exist). However, among young people, not only is…
  • Why Companies Must Hire for Potential, Not Skills

    Chris Koch
    28 Feb 2014 | 5:00 am
    One of my former bosses said she literally fished my cover letter and resume out of the trash. Frustrated that HR wasn’t sending her the right people for a writing job, she demanded that they turn over the submissions that they had already discarded. The problem wasn’t that HR was sending her unqualified candidates; it was that those qualifications included a very specific skill: experience writing about computers, which I didn’t have. My former boss was flooded with letters from technical writers and Marcom people from computer companies who knew something about technology but didn’t…
  • Sports Analogies Suck, Right?

    Chris Koch
    11 Feb 2014 | 8:19 am
    How many times have you rolled your eyes at CEOs who use tired sports analogies like “getting to the goal line” or “our numbers show that we’re punching below our weight,” or “somebody dropped the ball on this one”? There are tons more like these. (Please tweet your “favorite” or put it in a comment below.) But every once in awhile, sports analogies work. The example I’m about to give focuses on the fact that if you think of sports fans as business customers, they are the most loyal in the world. For example, what customer do you…
  • How to Grab Readers’ Attention: Be Counterintuitive

    Chris Koch
    7 Feb 2014 | 8:32 am
    3D printed bust (Photo credit: Gastev) How do you take a subject that’s been written about to death, 3D printing, and give readers a fresh approach? One way is to be counterintuitive. Here’s an example of a post that will run soon on SAP‘s blogging channels that I collaborated on with my colleague, Stephanie Overby: The True Workhorse Behind the Maker Revolution (Hint: It’s not 3D Printers)  3D printers are cool, new, and fun. And they certainly have a lot of potential. Building something unique out of nothing, layer by material layer in front of our eyes is no small…
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    Creativity Unbound

  • Questions for a panel on the evolution of marketing

    edward boches
    14 Apr 2014 | 3:00 am
    I’ve just been asked to submit moderator questions and suggested topics for a panel titled The Evolution of Marketing Since the Mad Men Era. It seems an impossibly broad topic that has been covered in one way or another by numerous thought leaders and been the subject of more than a few conferences. Nevertheless for companies still struggling to change and students and young professionals eager to stay relevant, it struck me these were some good topics and questions. The age of us and them is long over. Brand, media, and agency control is a thing of the past. It is the era of “we.” What…
  • Can a table kill creativity and collaboration?

    edward boches
    11 Apr 2014 | 1:36 pm
    Sit on the floor. Get rid of the chairs. And the desks. And the teacher at the front of the room. What happens? Ideas happen. And creativity happens. And collaboration happens. It’s amazing the influence that physical space has on how we determine our roles, perceive ourselves, and interact with one another. In Ed Catmull’s new Creativity, Inc. he tells a story that I’ve seen play out over and over. Alter the space and improve the work. In the opening chapter of his new book, Catmull tells the tale of a long, elegant conference table that hosted Pixar’s production meetings for 13…
  • Creativity is the new currency

    edward boches
    23 Mar 2014 | 11:23 am
    For most of my career, I’ve been labeled a “creative.” I worked in the “creative” department. My business card said “creative director” or even more pompous “chief creative officer.” I was someone who crafted taglines, thought up ads, wrote clever copy, conceived TV commercials, and designed digital experiences. Or I helped others do the same. My company, my clients, and the industry therefore said I was “creative.” But that label as wrong. Not because I was or wasn’t “creative.” But because in the act of…
  • SXSW observations and reactions

    edward boches
    17 Mar 2014 | 2:39 pm
    SxSW 2014 Trends, Observations, Predictions from edward boches
  • A conversation about teaching creativity and advertising with VCU, Hyper Island and the 4As

    edward boches
    16 Mar 2014 | 1:49 pm
      It’s hard enough to define what advertising is right now never mind what it will be a few years from now. Is it about brands? Telling stories? Creating immersive experiences? Designing new products? And who creates advertising today? We have traditional agencies that do some digital. Digital agencies that struggle to do brand building. And firms like Sapient that started in the software business, R/GA, whose DNA comes from production, even PR shops such as Edelman and Weber Shandwick that now produce creative content and buy paid media on social platforms. And that’s before we…
 
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    Marketo Marketing Blog

  • Your Enterprise’s (Almost) Unfair Competitive Advantage

    Shyna Zhang
    17 Apr 2014 | 5:30 am
    Author: Shyna ZhangAs an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Often, I encounter hesitance to embrace the new paradigm. After all, change is hard, and ignoring a problem is easy—in the short term. In the long term, while it might seem easier to stick with the marketing status quo, marketing automation gives enterprise marketers a competitive advantage so large that it seems unfair. When your enterprise adopts marketing automation, it unleashes the power of marketing.  Use the below steps to accommodate…
  • Using a Trial/Freemium Model? Here’s How to Convert Those Users into Customers

    Steven Simoni
    16 Apr 2014 | 5:30 am
    Author: Steven SimoniIf you’re a marketer with a Software-as-a-Service (SaaS) provider, you may have found that free trials and freemium models are an easy, low-risk way to introduce potential customers to your products. Freemium offerings allow prospects to download simplified versions of the product – for full functionality, the user must become a customer. Free trial offerings often offer full functionality, but only for a limited time. Both methods give prospects a chance to test drive your product without making a big investment, and help minimize the risk of a new implementation.
  • If You’ve Got It, Use It (Data, That Is)

    DJ Waldow
    15 Apr 2014 | 5:30 am
    Author: DJ Waldow“Big data” is hot. If you look at how the phrase “big data” is trending on Google Trends, you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since. It’s huge (no pun intended). It’s everywhere (even on our blog). In fact, as I was writing that last sentence, I received an email that began: “Big data is a top concern of marketers around the world – it has the potential to change nearly everything about the way they do business.” Yup. But before marketers get overly concerned with BIG data, I’d like to see more…
  • Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered

    Dayna Rothman
    14 Apr 2014 | 5:30 am
    Author: Dayna RothmanMost marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. However, there are many additional creative and innovative lead generation strategies that marketers can tap into. If you integrate these additional tactics into your lead generation plan, you can give your campaigns that extra “oomph” they need to stand out from the crowd. I recently published a book, Lead Generation for Dummies, that discusses everything you have ever wanted to know about lead generation.
  • Marketing Trend Watch: 2014 Planning Survey

    Maggie Jones
    11 Apr 2014 | 5:30 am
    Author: Maggie JonesAs any marketer will tell you, planning isn’t something that happens once a year. In fact, when it comes to your marketing activities, planning is a continual, on-going activity – in order to be responsive, marketers are called upon to constantly review and reconfigure their plans. Because of that, knowing how to plan your marketing programs is crucial – if you’re going to use a process 365 days a year, you want to have that process down cold. To get to the heart of this issue, Marketo recently ran a survey of nearly 500 marketing professionals (from both the B2B…
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    Fletcher Prince

  • April events to celebrate

    Mary Fletcher Jones
    1 Apr 2014 | 6:35 am
    It’s a beautiful spring day in the Washington, DC area. I hope you get outside for a bit! From World Autism Day to William Shakespeare’s 450th Birthday to the White House Easter Egg Roll and the Smithsonian Craft Show, content and engagement ideas for Facebook updates, blog posts, and tweets abound. Here are some conversation-ready […]
  • Important March dates

    Mary Fletcher Jones
    1 Mar 2014 | 6:34 am
    What to tweet…what to blog…what to do… You won’t lack for inspiration in March!  From the Oscars to Mardi Gras to the National Cherry Blossom Festival and Twitter’s 8th birthday, content and engagement ideas for Facebook updates, blog posts, and tweets abound. Don’t forget my birthday on March 16! :) Here are some conversation-ready dates […]
  • The Business of Valentine’s Day

    Mary Fletcher Jones
    7 Feb 2014 | 8:07 am
    Are you getting ready for Valentine’s Day? You’re not alone — more than half of Americans wait until the week before to buy presents and cards. Here are some fun factoids about this special day…. Valentine’s Day is big business Although Americans spend more than $13 billion on Valentine’s gifts each year, the National Retail […]
  • Happy Birthday, Facebook!

    Mary Fletcher Jones
    4 Feb 2014 | 6:46 am
    Can you believe it? Facebook is ten years old today. Mark Zuckerberg — along with co-founders Dustin Moskovitz, Chris Hughes, and Eduardo Saverin — launched Facebook while attending Harvard University in 2004. Facebook now employs more than 6,300 people all over the world. The company has an annual sales revenue approaching $8 billion, with a […]
  • The 3 best Super Bowl commercials of 2014

    Mary Fletcher Jones
    3 Feb 2014 | 8:16 pm
    Thanks to Mr. Media Training for inspiring this post! Read his, here… This year, advertisers spent an average of $4 million per 30-second commercial aired during the Super Bowl, the most watched television broadcast of the year. Last night, 111.5 million people tuned in to watch the game. That’s a CPM of about $35 (per […]
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    Sparks

  • Hospital marketing – to blog or not to blog?

    Eric Brody
    15 Apr 2014 | 6:25 am
    This is not the question. It’s been a couple years since I gave a conference presentation about why healthcare system and hospital marketers should “enter the blogosphere” as the nucleus of their healthcare social media strategy. But the numbers still reveal only a small percentage of healthcare systems and hospitals blogging. There are two changes […]
  • What healthcare marketers can learn from General Mills about brand purpose

    Eric Brody
    2 Apr 2014 | 7:12 am
    A great brand purpose is a strong anchoring tool that can change and improve marketing. While these are the words of Mark Addicks, CMO of General Mills, which appear in this article – General Mills CMO: The Key To Good Marketing Is Having A Purpose, they’re very relevant to healthcare marketers. As the company moves […]
  • Creating “sweet spot” healthcare marketing content

    Eric Brody
    28 Mar 2014 | 12:45 pm
    Joe Pulizzi, head of Content Marketing Institute defines content marketing as: the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. But how do healthcare system or hospital marketers do this when they compete with […]
  • What healthcare marketing can learn from a marketoonist

    Eric Brody
    20 Mar 2014 | 8:13 am
    As the healthcare marketplace evolves to more of a consumer orientation – with consumers voting with their wallets for the care that provides them the most value – here’s some good insight for healthcare marketers from noted marketoonist Tom Fishburne. You can read this quick article – Time for brands to look outside the box – and […]
  • 7 questions for enhancing the value of your healthcare social media program

    Eric Brody
    19 Mar 2014 | 10:54 am
    Enough about you (mr. or ms. prospect), let’s talk about me (my organization). Enough about me (my organization), let’s talk about you (mr. or ms. prospect). Which sentence better describes the nature of your healthcare system or hospital social media outreach? It’s okay, only you know the answer. To ensure that your social media efforts […]
 
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    Marketing Donut feed

  • Most newly self-employed happy to be own boss

    17 Apr 2014 | 9:49 am
    A poll of Britain's newly self-employed workers has found that 72% say they prefer their current situation to being an employee. The research from the Resolution Foundation, conducted by Ipsos MORI, compared the views of people who have become self-employed in the past five years with those of the longer-term self-employed. The poll comes at a time when some commentators, including the TUC, have suggested that self-employment has become an economic necessity rather than a choice for many. The survey finds that a "significant minority" (28%) of those who started out as self-employed in the…
  • 17% of SMEs to pay more into staff pensions

    17 Apr 2014 | 9:48 am
    New research has found that almost one in five small business owners is planning to pay more than the statutory minimum into staff workplace pensions when they implement auto enrolment. Of the 450 SMEs surveyed by NOW: Pensions, 8% say they intend to pay more than the minimum and a further 9% say they will pay the minimum initially, with a view to increasing contributions over time. Meanwhile, 40% of firms say they will only pay the minimum. Under auto enrolment, employers have to pay at least 1% of an employee's qualifying earnings, rising to 3% by 2018. Of those that plan to contribute…
  • Family firms to generate £218 billion by 2018

    17 Apr 2014 | 9:47 am
    First generation family-owned SMEs are set to see their revenues rise significantly in the next few years, according to a report by Barclays Business The report, Family Affair: Spotlight on UK Family SMEs, has been conducted by Barclays Business and the Centre for Economics and Business Research (CEBR). It reveals that there are currently 2.42 million first generation family small businesses in the UK, up from 2.32 million in 2011 and the highest number since the recession took hold in 2008, when the figure stood at 2.45 million. The report predicts that family business revenues will rise…
  • IFB to host ambitious UKTI export programme

    17 Apr 2014 | 9:46 am
    British businesses will get what is being billed as "unprecedented access" to potential partners and customers from across the world at new export events held at this summer's International Festival for Business (IFB). The events, staged by UK Trade & Investment (UKTI), will provide UK firms with the opportunity to tap into key emerging markets when businesses from around the world attend the IFB in Liverpool in June and July. UKTI will host a number of special market events including: Africa, 11 June 2014, IFB Hub; Latin America, 12 June 2014, IFB Hub; Benelux and Europe, 19 June 2014,…
  • Also in the news this week – 17 April 2014

    17 Apr 2014 | 9:44 am
    Lack of training threatens recovery There has been a sharp drop in the provision of in-work training, causing a potential skills gap that threatens to hold back the recovery, according to new research. 
A survey by the Institute for Public Policy Research for the US bank JP Morgan has found that UK businesses suffered a drop in training four times greater than any other European country during the recession. And analysis by the UK Commission for Employment and Skills has found that only two in three employers provided any training at all, and that the annual total spent on training has…
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    Direct-Response Copywriter Tom Trush | Marketing Tips and Strategies for Professional Service Providers

  • What Not to Say When Marketing

    Tom Trush
    10 Apr 2014 | 2:36 pm
    While recently critiquing a few marketing pieces for a client, I was startled by a strange language style. It wasn’t that the words were vulgar. Or even that they were wrong. The problem was that I couldn’t imagine the client using the language in a conversation. Remember, marketing is just an extension of a one-on-one discussion. The only difference is — depending on the medium you use — you’re sharing an identical message with multiple people. Look at your last written marketing piece. Would you use the same words while speaking with a prospect? If you wouldn’t say…
  • What Prospects Wish You Knew About Marketing to Them

    Tom Trush
    25 Mar 2014 | 11:31 am
    What does effective marketing look like? I ask you this question because many business owners, entrepreneurs and executives feel trapped. They believe marketing must look and function a certain way. So when they create their “marketing,” the end result appears pretty standard. You see logos … company names … lists of services … product images … phone numbers … URLs … staff and/or office pictures … This mentality is dangerous because your prospects sense the look and function of marketing too. And when they perceive something as marketing, they…
  • Why Happy Meals Hold the Key to Gaining Your Prospects’ Trust

    Tom Trush
    5 Mar 2014 | 7:07 am
    No doubt, you trust people you know more than strangers. But ever notice how some strangers can quickly close the trust gap? Even though you just met them or were introduced to their product/service, you instantly feel a sense of trust. We all experience these situations. So why does this reaction happen? And, more importantly, how can you create this response so people sense the same belief in you (and your products or services)? Well, let me give you an idea to consider … As you know, I’ve been researching trust in marketing for my latest book. And one factor keeps coming up in…
  • Why So Much Marketing Creates Pricing Problems

    Tom Trush
    26 Feb 2014 | 5:46 am
    What do you suppose is the easiest way to prevent prospects from using price to compare what you offer? After all, cost is the most common factor when comparison shopping. Consumers search for deals. They crave value for their money. Unfortunately, this causes problems for business owners, entrepreneurs and executives who market like their competitors. You see, when your product or service — and its marketing — looks like everything else in your industry, you force prospects to use price as the deciding factor when buying. As a result, the lowest price usually wins. So unless you…
  • The Surprising Sentence That Keeps Prospects Reading (and Buying)

    Tom Trush
    13 Feb 2014 | 7:22 am
    You spend time and resources writing a marketing piece. So why not make sure as many prospects as possible read it? Let me explain. You already know the importance of headlines in marketing materials. They act as attention tools for grabbing your readers’ eyes and guiding them to your copy. And although essential to every marketing piece, the headline takes a back seat to one element that determines whether your remaining text even gets read … The first sentence. In fact, billion-dollar copywriter Ted Nicholas says 73% of the buying decision is made before the first 17 words in your…
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    9 INCH MARKETING

  • April Fools Day edition of the EXTRA EXTRA newsletter

    Stan Phelps
    2 Apr 2014 | 12:38 pm
    APRIL FOOLS DAY EDITION Greetings on the first Tuesday of April. It’s April Fools Day everyone. What’s the origin of this Day of Pranks? It’s unclear according to the Museum of Hoaxes, but its generally accepted that… the celebration is most likely a rite of spring it was well […]
  • Lie Back and Think of England, But Do It For Denmark

    Stan Phelps
    29 Mar 2014 | 4:40 am
    Sex Sells…Vacations Spies Rejser has caused a stir. The Danish travel agency has touched upon a major issue. Similar to many western nations, Denmark has a seriously low birth rate. With only 10 births per year / per 1,000 residents, something needs to be done. They believe a […]
  • Southwest Airlines does a creative little extra for a passenger

    Stan Phelps
    23 Mar 2014 | 12:25 pm
    My good friend Keith Green of Synergy sent me a creative example this week. He was flying Southwest Airlines from Liberty in Newark to Midway in Chicago. Here’s what happened in Keith’s words, “The flight attendant came on near the end of flight, called out passenger out […]
  • Nailing the first and last impressions. Lessons in CX from Disney and Kimpton at #NGCE

    Stan Phelps
    19 Mar 2014 | 10:48 am
    I’m currently in San Diego for the Next Gen CX conference. While attending the event, I came across two new examples from Purple Goldfish Hall of Famers. First Impression Making a memorable first impression is key. Jodi Martin from Disney Stores talked about their quest to deliver the […]
  • Elvis on The Future of Marketing: A Little Less Campaign and a Little More Action

    Stan Phelps
    18 Mar 2014 | 6:32 am
    This post originally appeared on Forbes.com Each year the fall rolls around Summer tans have faded. Marketing planning begins. Here’s the sequence: Agencies get briefed, ideas are presented, concepts get developed, creative gets shot, media gets bought, ads run, results get measured, and (maybe) awards get submitted. […]
 
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    Chief Marketer

  • 3 Strategies to Harness the Power of Personal Branding

    admin
    17 Apr 2014 | 8:22 am
    Brad Miller (Search Engine Watch) Personal branding (individuals who develop a meaningful social presence) creates challenges for organizations, specifically with governing their employees’ actions. But this emergence creates even more opportunities that are far more exciting. The brand now has the ability to scale content and PR efforts while casting a wider net of exposure. The post 3 Strategies to Harness the Power of Personal Branding appeared first on Chief Marketer.
  • Honey Maid Responds to Anti-gay Comments: Video

    admin
    17 Apr 2014 | 7:48 am
    Nathalie Tadena (CMO Today) The Honey Maid brand took a real bashing over its March ad showing interracial and same-sex families. It responded with a new artistic video showing the difference between the number of negative ads, versus the number of positive ones. The post Honey Maid Responds to Anti-gay Comments: Video appeared first on Chief Marketer.
  • Tweet of Katherine Heigl Gets Duane Reade in Hot Water

    admin
    17 Apr 2014 | 7:18 am
    Martin Beck (Marketing Land) All of us marketers love to take advantage of the unexpected, like when actress Katherine Heigl was snapped walking out of a Duane Reade store and the brand quickly posted the pic along with a tweet. Who didn’t love it was Katherine herself, who filed a lawsuit in New York suing the brand.   The post Tweet of Katherine Heigl Gets Duane Reade in Hot Water appeared first on Chief Marketer.
  • 9 Ways the CMO Role Impacts Your Bottom Line

    admin
    16 Apr 2014 | 2:33 pm
    (CMO.com) Allocating activities, greater perceived importance, prior experience in strategic planning are among the nine ways a chief marketing officer can make a difference to the business. These nine ways are tied to results of the “The CMO Impact Survey”—by former CMO Kimberly Whitler, an instructor at the Kelley School of Business at Indiana University, in conjunction with CMO.com—designed to generate insight into whether the CMO role—and its structure—positively or negatively affects a firm’s success and, if so, how. The post 9 Ways the CMO Role Impacts Your Bottom…
  • Brand Experiences Drive Big-Time Results for Interactive Video

    admin
    16 Apr 2014 | 2:03 pm
    (eMarketer) Marketers have gotten waaaayyy smarter about producing branded interactive video and pushing those streams out to consumers.  And consumers are responding. This article provides statistics on video completion rates worldwide, interaction rates, start rates and other interesting stuff to help you market more effectively. The post Brand Experiences Drive Big-Time Results for Interactive Video appeared first on Chief Marketer.
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    Web Design and Photography Highlights

  • Make an Crafty Project with our Pinterest Easter DIY Collection

    admin
    14 Apr 2014 | 6:30 am
    We’ve created a whole board of fun Easter craft projects on our Pinterest page using our colorful patterns and Easter images. Make adorable baskets for your office or group, cards for greeting or invitations, and decorations for the Easter holiday.
  • Design 101: GIF, JPG, PNG, TIFF vs Vectors- What’s the Difference?

    admin
    4 Apr 2014 | 4:55 am
    Why are there so many image file types? Because every file type has its place. GIF, JPG and PNG are best used on the web, TIFF files work best for print and vectors are the most versatile for editing the size of an image. Vectors can be scaled from tiny business cards all the way up to graphics on the side of a semi-truck trailer. Vectors can also be blown up huge and scaled back down over and over without losing the quality of the original. Most files (known as rasters) are made up of tiny dots or “pixels” and when you increase or decrease the size of the image, you’re just…
  • Featured Collection: The Timeless Romance of Sepia

    admin
    24 Mar 2014 | 4:28 pm
    If you color any photograph with a rich sepia brown tone,  the transformation is more than simply visual, it is emotional. Sepia evokes the past, with its nostalgic homage to vintage photography. It also has a dreamlike quality that makes even familiar objects and landscapes look as if they are from another world or another time. Cutcaster has a stunning collection of images soaked in sepia tones. Use them to heighten the emotion of your message, and connect with your customers through the romance and magic of sepia.
  • Searching for: Science, Space and the “Cosmos”

    admin
    21 Mar 2014 | 9:05 am
    There’s been a lot of buzz about science lately.  There is new information about the Big Bang Theory, astrophysicist Neil deGrasse Tyson has a science show, Cosmos, on Fox and currently image searches for Periodic Table are in the top ten on Google Trends. Who knew science could be so cool? If you are searching for images about science, Cutcaster has what you need in our lightboxes on Science & Technology, Outer Space and Scientific Research .
  • Featured Collection: Cute Bunnies, Colorful Eggs, and all things Easter

    admin
    17 Mar 2014 | 6:30 am
    Easter is just a month away and it’s time to search through our images of green grass, colorful eggs, adorable rabbits, and other images of the spring holiday.  Check out our Easter lightbox to find the perfect photo or illustration for your Easter newsletter, Easter product advertisement, Easter egg hunt flyer, or whatever Easter campaign or event you are planning.  
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    Millennial Marketing

  • Price vs. Premium: Which Grocery Brands are set to Win Big with Millennials?

    Jeff Fromm
    15 Apr 2014 | 1:06 pm
    As millennials are starting families and settling into more traditional buying roles, several of the most successful grocery brands in the U.S. are set to fight for share of stomach – and wallet – among this powerful buying group. Fast Facts Millennials have 21% of direct consumer discretionary purchasing power or $1.3 trillion annually. Forty million millennial are already parents and 9,000 millennial moms give birth every day. (Source: “Millennials As New Parents: The Rise of A New American Pragmatism”) Millennials influence the food trends among older generations so their direct…
  • The Millennial Partner: Why Co-Creation is Valuable in Marketing to Millennials

    Jeff Fromm
    7 Apr 2014 | 8:29 am
    There may not be an “I” in team, but there sure is a “me.” And for Millennials, bringing “me” into the equation is crucial for creating brand love and loyalty. So how can brands incorporate the Millennial “me” factor? The answer is simple: co-creation. Co-creation is a marketing strategy that aims to create value for customers through personalized and unique experiences. When value is co-created, customers have the opportunity to tailor the product or services to their exact needs and desires, allowing brands to see success in the form of new customer data, increased sales,…
  • Marketing to Millennials During March Madness

    Julie Ray
    1 Apr 2014 | 1:35 pm
    It’s that magical time of year when all the drama of the NBA seems to disappear and everyone turns their attention to the NCAA Tournament and all of the madness that comes along with it. What is it about the tournament that captures the undivided attention of millions of viewers? Simple – the tournament itself is centered on communal values and encourages healthy competition. Not to mention its great basketball! Millennial viewers are among the highest demographic that are tuning in for this year’s tournament. The primary reason being that Millennials are either still in college or…
  • The Optical Industry: 3 Tips to Consider When Marketing to Millennials

    Jeff Fromm
    25 Mar 2014 | 7:13 pm
    Summary of key facts: Millennials control 21 percent of Consumer Discretionary Purchasing Power in the US or $1.3 Trillion. Today’s Millennial consumer is more likely to influence older generations on “what’s fashion forward” with respect to eyewear and more. According to Barkley’s “Millennials as New Parents: The Rise of a New American Pragmatism,” new implications for marketing to Millennials as parents is that “Useful is the new essential” and tech simplicity will be valued more than ever by time-pressed, digitally-comfortable consumer brand partners. 16.6 percent of…
  • What do Pizza Hut, Burberry and Krispy Kreme have in common? When Marketing to Millennials, “Useful is the new cool”

    Jeff Fromm
    21 Mar 2014 | 12:10 pm
    A key finding of our first Millennial study was the mantra, “Useful is the new cool.” In our follow up study, “Millennials as New Parents: The Rise of a New American Pragmatism,” this mantra still applies, but with Millennial parents there’s a new tune. Now, it’s “useful is the new essential.” Considering that Millennials make-up 21 percent of Consumer Discretionary Purchasing Power in the US, companies should quickly take note. In order to stay ahead of the competition, brands must embrace technology in a way that provides a useful interaction with their product and/or…
 
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    HEILBrice

  • HB Steps It Up Again with Cirque du Soleil

    Malachi Silva
    27 Mar 2014 | 6:04 pm
    How do you top the award-winning Destination Imagination Manual and iPad app? If you’re HB, you produce a highly engaging interactive video. Designed to complement the Cirque du Soleil sales manual, the new training module will be used in group presentations to key clients in the travel industry throughout North America and around the globe. The robust module includes information about all Cirque du Soleil Resident Shows, from history of the company to overviews of all nine shows in Las Vegas and Florida. Agents can even use resident show video highlights to match specific show tickets to…
  • HB and L.A. Clippers on a Winning Run

    Malachi Silva
    27 Mar 2014 | 6:00 pm
    With the Clippers making their third straight run at the NBA Playoffs this year, we’re excited about this season’s theme, #ItsTime. “We know what this team is capable of, so we expect big things from this playoff run,” said HB Co-CEO Hal Brice. “We’ve watched how Angelenos have embraced the IT’S TIME theme and we’re proud to celebrate this season’s success.” The 2012-2013 REPRESENT campaign was equally embraced at the Sports Media Marketing Awards in New York City. REPRESENT took the Silver in the NBA: Best Integrated Team Marketing and Branding Campaign category.
  • Meet our Newest Team Members

    Malachi Silva
    27 Mar 2014 | 4:38 pm
    We’re always finding new ways to bring fresh new ideas to the table to help grow your business. Over the past few months, we were able to welcome a few new faces to the HB family to help us do just that. Say hello to our newest additions!   Betsy Stevenson | ACD, Copy Betsy is loving the collaborative atmosphere and “smart, awesome people” at HB. She comes up with engaging hardworking concepts and copy that moves us, and the profit needle for clients. Fave Book: “The Prizewinner of Defiance, Ohio by Terry Ryan. Terry tells us the story of her mom, Evelyn, who…
  • A Hoops Filled Holiday

    alay
    31 Dec 2013 | 9:27 am
    The HEILBrice team enjoyed a hoops-filled holiday party as we partnered up with our client, The Los Angeles Clippers, for our annual Chalk Talk event. The HB team had the pleasure of wining and dining, participating in a Q&A with team staff and a free-throw shootout on the Staples Center court right before the epic Clips VS Grizzlies match-up. After indulging in some liquid courage, the HB team made it down to the court where we went head-to-head in order to win a Clippers team signed basketball, plus bragging rights for a full year. The battle was intense; the competition was tough and…
  • It’s Time For Style

    alay
    1 Dec 2013 | 4:25 pm
    Each new season, we compile a campaign style guide for The Clippers. The guide provides guidelines for all the creative that will be produced for the year’s campaign to make sure that the Clippers brand is communicated consistently, and includes examples of all the elements of the creative efforts: treatments, textures, fonts, headlines, etcetera. We knew this year was going to be unlike any other we have seen since we partnered with the team in 1999. There is an energy and anticipation surrounding the Clippers— an air of excitement and eagerness felt about the team that has been built,…
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    Shawn D. Wallace - Online Marketing Strategist & Business Coach

  • The Ultimate Way To Leverage A Profitable Online Business Model

    Shawn Wallace
    26 Mar 2014 | 10:55 am
    In this new report The Ultimate Way To Leverage A Profitable Online Business Model, I share three of the biggest profitable online business models that I was mentored on by 6 & 7 figure income earners during the last few years on how to grow your business – to start generating at least $10,000 a month. The Ultimate Way To Leverage A Profitable Online Business Model If you’re struggling to figure out the path to your own breakthrough, in marketing a profitable online business model then read this report now. It’s got some of my best insights in it on The Ultimate Way To…
  • My Top Tier Business Review How To Make Money Online

    Shawn Wallace
    22 Mar 2014 | 6:21 pm
    Make Money Online with My Top Tier Business Review I am proud to announce to you the My Top Tier Business Review of on (MTTB). This is a system that I have been testing for Matt Lloyd. The result so far has been nothing short of amazing. I think it is the best way for anyone from newbie to a season marketer to build a 5 figure a month business fast and will become the number one way to make money online. Since building www.ShawnDWallace.com I haven’t joined any online businesses. I did get a ton of offers, but I wasn’t inspired or motivated to build my brand around those…
  • How To Get 1 cent CLICKS That Generates 25 – 50 Leads A Day Online…

    Shawn Wallace
    19 Mar 2014 | 6:37 pm
    Do you have a system in place for generating leads for your business on a daily bases? Have you ever spent money on AdWords traffic and didn’t get any results? Well… If you’ve been around for a while, you remember the days when you could get clicks for pennies on AdWords and rake in a FORTUNE without having to spend an arm and a led for traffic… …well, those days are BACK: Watch The Video Below To Discover How To Generate Leads From .01 Clicks… No, this not AdWords, And no this not about cheapo second tier search engines that have nothing but crappy,…
  • 46 Ways To Increase Traffic To Your Website…

    Shawn Wallace
    18 Mar 2014 | 12:59 pm
    This post is going to share with you detailed guide to increase traffic to your website on a daily bases! I have not yet seen a guide where it lists so many effective traffic generation techniques, with a brief detailed explanation of each one. Since this is it a very long blog post, let’s not take up more time from what is really important today about you learning how to implement at least 5 of these traffic method. 1. Guest Blogging To get the most “bang for your buck” type of results for traffic is to invest in work that will bring in traffic directly and in the future by…
  • This Is Why I Grind To Make My Dreams A Reality

    Shawn Wallace
    17 Mar 2014 | 11:33 am
    Every time I watch this video is inspires me to continue tapping into my greatness and always pro-sue my dreams daily until all of them become a reality. I want to encourage you to do what ever it takes to manifest your dreams into reality, by taking daily action to make it happen. Lets lock arms, and take on the journey of living complete free together… For those who are looking to have all the pieces of the puzzle together for them already, Discover “A 21-Step Business System That Deposits $1,000, $3,000 & $5,000 Commissions Directly Into Your Bank Account!” Now that is…
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    InfoProduct Marketing Insiders Tips And News

  • The Future Is Now

    Jeff
    17 Apr 2014 | 7:27 am
    Ever get the feeling you are constantly behind by a step or two in your career or business? Even the most leading-edge entrepreneurs often fall victim to forgetting that the future has to be right now. Who should be most concerned? Anyone who finds themselves in a comfortable position (either getting a decent job, operating a profitable business) is most at risk.  I've seen it happen again and again, entrepreneurs that make it big with their last product or company become embroiled 110% in growth and operations only to lose focus of the next big tidal wave that is already gaining…
  • 5 Powerful Ways To Get Your Ebook Finished

    Jeff
    16 Apr 2014 | 10:56 am
    How would you like to have your own ebooks selling on Amazon Kindle, Clickbank or from your own website in 6-weeks or less? Sounds like a big promise, I don't use those words lightly…if we hadn't developed several information products ourselves AND helped many others (through InfoMarketer'sZone), I wouldn't be throwing these type of statements out. In fact, I have written ebooks in 2-days that are selling well online. How do we do it? To keep things interesting and to take full advantage of the different methods for writing an ebook we have used these 5 techniques…
  • Work Harder or Work Smarter?

    Jeff
    15 Apr 2014 | 11:20 am
    How do you reach the next level in your career or life? Or even better, how do you leapfrog past the next level and reach a level that you previously had thought was not even possible? Is it simply a matter of working harder?  Do you need to work smarter?  Or is it a combination of both. For most people, we have been taught that to achieve greater results we have to work harder…this is a fundamental principle driven in to us early in life.  Other cultures, this principle is even more engrained, to the point where it even drives people absolutely crazy, some to the point of ending…
  • What Drives Entrepreneur's To Success?

    Jeff
    9 Apr 2014 | 7:00 am
    I've been involved with and started enough businesses to know that the most successful businesses don't always come down to being led by the smartest, most talented or even hardest working people, instead there is a missing X factor that is often misunderstood, or at least not spoken of… That "X" factor is drive…being personally driven to prove something. Listen to this short video from Shark Tank's Barbara Corcoran on how that personal drive leads to success: What is it that can produce this almost obsessive drive that makes the difference between an…
  • The Do's And Don'ts of Highly Successful People Are…

    Jeff
    30 Mar 2014 | 1:49 pm
    Everyone believes they have a handle on what it takes to get ahead, and though each person will have a different variation of what "success" truly means (even change that definition multiple times in their own lives), there are some general principles that most of us will agree on make the difference. At the end of the day, I liken the improvement in each of these areas to the often-used baseball analogy…nobody hits the ball even half the time in baseball, but the difference between hitting the ball for a .300 average and a .270 average pretty much makes the difference between…
 
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    Right Source Marketing » Blog

  • How to Proofread Typos Out of Your Content: 8 Tips

    Yvonne Lyons
    10 Apr 2014 | 8:25 am
    Proofreading written content before publishing it is no longer a given, as evidenced by the number of careless typos I see everywhere. In the rush to publish, it seems that many writers view proofreading as optional. I have read some great blog posts, and just as I am thinking about how I am going to share with my network, there it is … the hideous typo. I won’t share content with blatant errors in it because to me, that’s not quality content. Mistakes involving spelling, punctuation, grammar, and word choice do matter, can make or break the quality and clarity of your content, and have…
  • Content Marketing Without a Plan: Marketer Beware

    Mike Sweeney
    4 Apr 2014 | 5:52 am
    “Can’t we just plan as we go?” “Why do we need a plan? I can give you some ideas right now.” “Is a plan really going to help?” No. Whatever. Yes. In that order. I hear a lot of objections to doing content marketing planning the right way, and these represent a few of the most common. The fear of planning, or what I call planophobia, is fairly common. It’s closely linked with commitmentphobia, or the fear of losing options. For a moment, though, forget about why certain people or organizations are scared of making concrete plans, and let’s focus on what’s likely to happen…
  • The Content Creator’s Guide to Repairing Troubled Copy

    Yvonne Lyons
    27 Mar 2014 | 5:56 am
    Every content marketing writer has produced copy that he or she thought was top-notch, and then received disappointing feedback. “I just don’t like it,” or, “Maybe with a little more work it could get there.” Or, “It’s just not what I was thinking it would be.” Really? What were you thinking it would be? Well, that’s the problem. Usually that person doesn’t know the answer to that question. He or she just knows that what you handed over doesn’t feel quite right. When you are the person who wrote the “just not quite right” content, you likely feel worse, even, than…
  • Six Secrets of a Successful White Paper

    Emily Gaines Buchler
    20 Mar 2014 | 9:47 am
    For many, the term “white paper” conjures images of tedious government reports bound in, well, white paper. While the original white papers issued by the British government in the early 20th century did, in fact, consist of reports bound by white covers, modern white papers created for marketing purposes look and function little like their predecessors. Today, white papers are one of the most powerful business-to-business marketing tools in your content wheelhouse. Created to help readers solve a problem, understand an issue, or make a decision, they give you a chance to show thought…
  • How to Use Ideas, Messages and Themes to Build Your Content Strategy

    Yvonne Lyons
    14 Mar 2014 | 7:47 am
    A content marketing plan can be daunting to put together. It is a lot of work, involves hours of research, takes input (at least it should) from various areas of your organization, and requires some deep thinking. Sometimes I have trouble diving into a content marketing plan, and I do lots of them, so it’s no wonder that less than half of B2B content marketers (only 44 percent) actually have a documented content strategy, according to the Content Marketing Institute’s study, “B2B Content Marketing 2014 Benchmarks, Budgets, and Trends — North America.” A few months ago, Mike Sweeney…
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    mcgraw | marketing

  • Can’t We All Just Get Along – CIO vs. CMO

    Pat McGraw
    25 Mar 2014 | 1:38 pm
    CIO versus CMO. Seriously – can’t we all just get along?  I mean, we are adults, right?  We are “leaders” in the company…or did I miss the memo? Evidently marketers have some serious flaws when it comes to working with other people.  We have been in a constant pissing contest with sales since before I was born.  And in the past few years, we’ve managed to upset the folks in IT. This morning, while trying to enjoy a cup of coffee before hitting the stack of work waiting for me, I was reading this post over at ChiefMarTec – a site you should have on…
  • Data, Technology, Marketing – Oh my!

    Pat McGraw
    10 Mar 2014 | 12:03 pm
    Data, technology, marketing. These three words have been getting a lot of attention over the past few years which, for me, is rather amusing. You see, I cut my teeth on data and technology…about 30-years ago.  So this recent focus on “…marketers of tomorrow need to be strategic, creative and tech-savvy…” is not as a big of a discovery for me. What scares me though is that marketing is setting itself up for a huge fall because the expectations being set by software/tech firms is crazy. Buy our product and you will be able to create dynamic personalized content…
  • Retargeting

    Pat McGraw
    5 Feb 2014 | 8:33 am
    “The average clickthrough rate for display ads is 0.07 percent, and the average clickthrough for retargeted ads is about 0.7 percent.”  (Source: DoubleClick) This factoid was presented to me as the compelling reason why retargeting has to be part of the marketing communications plan. So I asked what business objective does it achieve? And there was silence. “Traffic,” one person half asked. “Sales,” someone said. “Really,” I responded.  ”When did clickthrough become the same as a sale?” More silence. Just because the technology allows…
 
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    Multichannel Magic by Debra Ellis

  • 5 Secrets to Email Marketing Success for Small Business

    Debra Ellis
    1 Apr 2014 | 11:51 am
    Email marketing is the best kept secret in small business. Even though it is one of the most effective and affordable ways to stay in touch with customers and prospects, there is hesitancy about using emails to their fullest potential. When asking clients why they don’t start or ramp up email marketing campaigns, the answers are remarkably similar. They are lack of time, fear of being considered a spammer, and not enough skills. The three top issues are easily remedied. Email service providers (ESP) have streamlined the process with templates and automation that allows small business owners…
  • Growth Hacking – Sustainable Strategy or Marketing Hype?

    Debra Ellis
    31 Mar 2014 | 9:00 am
    Very few buzzwords stimulate the strong feelings and controversy associated with growth hacking. Every company needs sustainable growth to be successful. The idea that you can “hack” growth is alluring to some and offensive to others. Growth hacking sounds a lot like “overnight success” to people working diligently to grow their company. They know that it takes years of preparation and hard work for most overnight successes to land in the spotlight. Sean Ellis coined the term “growth hacker” in 2010. He defines a growth hacker as “a person whose true north is growth.” This…
  • Google Field Tests a Gmail Change that’s Good for Marketers (Maybe…)

    Debra Ellis
    28 Mar 2014 | 10:21 am
    Google is quietly testing a change to Gmail’s Promotion tab. The field test announced this week gives users the option to view incoming messages in a list or image format. The image format view has a Pinterest feel and gives marketers the ability to snag attention with great graphics. The example shared by Product Manager Aaron Rothman on the Gmail blog looks like this: Source: Gmail Blog Explaining the change, Rothman says, “Promotional mail has a lot of images, from pictures of snazzy new shoes to photos of that rock-climbing gym you’ve been wanting to try. But right now, those images…
  • The Lost Art of Common Courtesy

    Debra Ellis
    24 Jan 2014 | 9:01 am
    Did courtesy disappear with the twentieth century? It may not be gone, but it is certainly not as common as before. Courtesy is polite and considerate behavior or actions. Our world moves at a fast pace with many distractions. Responding to people with gratitude, empathy, and consideration for them takes time and effort. It simply easier to zip through life without slowing down to say, “please”, “thank you”, “how are you?”, and “what may I do to help?” In the social media world, responding to people with gratitude can reap unexpected results. One of my first experiences with…
  • 6 Reasons Your Facebook Postings May Not Get Responses

    Debra Ellis
    21 Jan 2014 | 4:40 am
    The first sign that things were changing on Facebook appeared a few weeks ago. There was a significant drop in reach for almost all of our clients. Reach is the metric provided in Facebook analytics that is supposed to show how much exposure a post receives. The drop happened on the same day immediately following algorithm changes. Since then, we’ve tested a variety of strategies to see if the lost exposure could be regained. There were some gains but overall Facebook has become less effective as a marketing platform. Following the drop in reach, the question we received most often is,…
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    Social Media B2B

  • Grow Your B2B Audience by Considering Size, Engagement and Value

    Jeffrey L. Cohen
    17 Apr 2014 | 4:00 am
    Jeffrey K. Rohrs is the Vice President of Marketing Insights at ExactTarget, a salesforce.com company, and the author of the new book, Audience: Marketing in the Age of Subscribers, Fans & Followers. I had the chance to talk to him about the importance of audience development in B2B marketing and how this idea needs to be considered as a crucial part of achieving success across social media, email and more. What’s the premise of your book Audience? Lots of people say every company is a publisher. Every company is a broadcaster. And we’ve seen some companies really embrace that…
  • Work in B2B? LinkedIn Can Supercharge Your Personal Brand

    Mark Cohen
    10 Apr 2014 | 4:00 am
    Employees at B2B companies know that LinkedIn is the B2B network. It can meet a host of individual and business objectives such as increasing awareness, enhancing SEO, driving website traffic, dripping on prospects and lead generation. In 2004, when I was running digital marketing for a financial services company, one of my project managers told me he had joined LinkedIn. I asked him what it was. His answer? It’s kind of a digital rolodex that connects people. I didn’t really get it at the time but since I was the guy in charge, and supposed to be leading the digital efforts, how could I…
  • 8 Ways to Improve Your B2B Content Marketing Video

    Jeremy Durant
    1 Apr 2014 | 4:00 am
    A recent Animoto survey revealed that 73% of adult consumers are more likely to buy a product or service after seeing an online video that explains it. B2B companies should take note of this survey too, since online video can help support a business’s overall content marketing plan. Here are tips for using online video the right way for your business: 1. Keep it short 
Internet users are, by and large, an impatient group. They want to get in, consume your information and move on as quickly as possible. Keep your videos limited to three minutes or less in order to engage users right then…
  • 3 Actionable Items B2B Marketers Can Take to the Bank

    Vik Duggal
    19 Mar 2014 | 4:00 am
    B2B marketers need tactics that can move the needle on business growth. Below are three very actionable marketing tactics that can drive that growth. They will lead to more conversations (because you love people), more deals (because you love to see opportunities), and more money (because that’s what makes a business run). Marketing is being held more and more accountable for top line growth. It’s critical that your tactics drive conversations, opportunities and dollars. Focus on these things that you can take to the bank and watch the dollars flow. 1. Double down on what’s…
  • I Went to a B2B Trade Show, Was Underwhelmed by Your Presence and Kept Walking

    Jeffrey L. Cohen
    17 Mar 2014 | 4:00 am
    B2B companies make products to solve problems and make their customers’ lives better or easier. B2B service organizations help customers run their businesses more efficiently or more cost effectively. These are noble causes. Sure, if we are successful at it, we make money, but a business product that doesn’t add value to the business is not worth considering. And social media doesn’t help this problem. If you have a bad product or service, social media provides both an outlet for frustrated customers and the means to amplify the message further. So let’s assume that you have an…
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    Distility®

  • NRX Revitalizes Brand With Toronto Branding Agency Distility

    Distility
    15 Apr 2014 | 10:14 am
    NRX – a global, enterprise-level software provider – approached Distility for a ground-up rebranding, from brand strategy through to new collateral and a fully redesigned website. Though the Toronto-based software provider had become a leader in its industry, NRX was struggling to commit to a clear brand promise, which was preventing it from defining its market position moving into the future. The NRX team came to Distility to refocus their brand strategy and commit to a winning brand  promise, position and personality in just one day. NRX Case Study Up Now With a fully refocused brand…
  • April Fools’ Brand Pranks: Best of 2014

    Distility
    1 Apr 2014 | 12:55 pm
    The brands of the world are truly a bunch of yucksters. What a wonderful time of year it is. The snow is melting, the daylight is becoming plentiful, and the brands of the world are taking the you-know-what out of us for April Fools’ Day – again. Here are our favourite brand pranks of April 1st, 2014. 1. Google Maps: Pokémon Challenge Google obviously swept this year with a few notable brand pranks. But the Pokémon Challenge won for its high production value and overall try-hardness. If you conducted a search using Google Maps, you’d see various Pokémon scattered across the…
  • Brand Strategy Attack: Ford Repositions Cadillac for Phoniness in Must-See Video

    Distility
    31 Mar 2014 | 1:16 pm
    Brand positioning can be a serious weapon when it directly targets a competitor. For those that live in the trenches of brand warfare, Ford’s recent response to Cadillac’s repulsive “Poolside” advertising campaign is golden. It clearly indicates the power that brand positioning can have when used to its fullest. Cadillac’s Poolside: A Quick Recap Poolside features actor Neal McDonough extolling workaholism, consumerism and rich-guy jingoism in the service of Cadillac’s new 2014 ELR electric-hybrid coupe. Unfortunately for Cadillac, all this hard work has taken some serious heat…
  • How to Fake Brand Authenticity

    Distility
    26 Mar 2014 | 1:15 pm
    A brand that feels authentic is a powerful tool. If you’re interested in making a thoroughly insipid brand seem earnest and meaningful, this video has all the pointers you’ll need. Warning: Feigned Brand Authenticity Branding Agency Good & Evil It goes to show how easy it can be to massage the even most overused imagery and ubiquitous verbiage into something that evokes “meaningfulness.” Now imagine the possibilities for a brand that actually has meaning. The video above was created by Dissolve Footage. To learn more about the best ways to build an authentic brand, follow us…
  • A Long Brand Name Can Ruin a Wordmark

    Distility
    19 Mar 2014 | 11:53 am
    Be wise to the wordmark game. Don’t let a long name wreak havoc on your brand design. A wordmark is a specially stylized typographical treatment of the letters in your brand name. An effective wordmark focuses your customer’s attention on your name, while driving home some desirable first impressions about your brand. When your company has a long name – and by long we mean more than one word – a common instinct is to commission a wordmark that fits every last letter. But heed our warning: this approach can (and will likely) lose people. Let’s Just Be Clear We aren’t…
 
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    elainefogel.net

  • Charities – Don’t Wait Until It Gets Urgent!

    Elaine Fogel
    17 Apr 2014 | 8:55 am
    I recently received an “Urgent: Your support is needed” email. It came from a charity whose annual municipal grant was reduced by 10% for the next fiscal year. How bad was it? In the second paragraph, the CEO states that the organization has experienced a 30% cut in municipal funding over the past eight years! He asks me for help – to contact city officials and advocate on the charity’s behalf, and to show up at a city budget meeting to voice my opposition to the budget cut. As I read his plea, my instinct told me that something was wrong with this picture. So, I did…
  • Why You Should Say Thanks for Positive Social Media Mentions

    Elaine Fogel
    15 Apr 2014 | 8:25 am
    Does your business or nonprofit organization monitor the Internet for social media mentions? Good and bad references affect its brand reputation, so knowing what people say – and replying – are very important. Besides, if your goals are to increase leads and sales (or donations), build brand reputation, and improve search rankings, every response you make contributes. Since, I’ve blogged on social media complaints (Are You Responding to Social Media Complaints? and How Do You Handle Social Media Complaints?), I’d like to focus on the lowest hanging fruit - positive…
  • Charities – Say Thanks Quickly!

    Elaine Fogel
    11 Apr 2014 | 9:41 am
    This past Wednesday marked Arizona Gives Day. Many states have initiated this type of annual, state-wide fundraising program. In Arizona, the total raised in one 24-hour period came to $1,392,292 from 13,856 unique donors. Not bad! Even though I make all my annual charitable gifts every December, I did my part and made donations to eight select charities. Now, guess how many thanked me right away. Just two. One quarter. 25%. Pretty poor, eh? That’s not to say I won’t receive a letter or email from the others in the next few days. But, the ones who were out the gate first left a…
  • Does Your Small Business Focus More on Marketing to Existing or New Customers?

    Elaine Fogel
    8 Apr 2014 | 7:24 am
    “Good” advice for small business marketers depends on who’s making it. Yet, the latest research facts on where small businesses focus their marketing efforts speak loudly. Whether by cause or effect, about 6 in 10 SMBs surveyed by Manta and BIA/Kelsey now earn the majority of their annual revenues from repeat rather than new customers. And, some 56% are investing less than one-quarter of their time and effort on marketing for customer acquisition. Now, that’s a switch, isn’t it? So, how are they retaining their customers?  MarketingCharts reports that it…
  • The Power of Love in Advertising – Goosebumping Video

    Elaine Fogel
    7 Apr 2014 | 9:37 am
    When I heard this story and watched the newly-released response video, I got goosebumps all over. I knew I had to share it with you. Backstory: In early March, Honey Maid launched a 30-second TV spot entitled, “This is Wholesome.” The spot featured diverse and loving families -interracial, gay, white, black, brown, and a dad covered in tattoos. It represented what North America really looks like. Soon after, a barrage of angry messages arrived. “Disgusting,” “Do not approve,” “Horrible.” So, here was Honey Maid’s amazing response:  They…
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    The Rise To The Top: Helping you generate big time revenue through your own online products & programs

  • The 7 Most Important Tweaks You Can Make To Your Website To 3x/4x Your List In The Next 6 Months

    David Siteman Garland
    14 Apr 2014 | 1:31 pm
    Happy start to the week! Getting ready for Passover here at the Garland household (AND my floor hockey team going for our 4th straight championship AND the NHL Playoffs). Oh and it is the last week of my 20s. I turn the big ole 3-0 on Saturday (19th). All kinds of cool stuff going on and hope you are rocking and rollin’ as well. I’ve got something epic for you this week and that is a FREE training webinar happening on Thursday: Click here to check out what we’re doing and to register if you’re interested: “Rapid Listbuilding For Hypergrowth: The 7 Most Important…
  • 5 weird tweaks I did to my webinar presentation which doubled my sales (and you can totally steal ‘em)

    David Siteman Garland
    10 Apr 2014 | 10:04 am
    Webinar hard…tweak hard. That’s my new song.  Anyway… I remember, as recently as least year, I was “meh…OK” at webinars. What do I mean? Well as you know (captain obvious here) webinars really serve two major purposes: Teach something cool to your attendees that they can use Have a product/program to sell at the end I always felt I was decent at #1 but sort of “flew by the seat of my pants” for #2. Meaning, I didn’t really have a process in place to make sure I rocked out with the sales part of my webinar. Long story short, I learned a system from my buddy John…
  • Success Story: How a former park ranger & teacher created and launched her first online course (that brought in over $50k!) with Nikki Elledge Brown

    David Siteman Garland
    10 Apr 2014 | 9:46 am
    This is one of those proud papa bear moments. Recently, I reached out to a bunch of my Create Awesome Online Courses (CAOC as the cool kids call it) students who have launched their business online for some INSANELY candid interviews about their experience. Why? I’m freakin’ proud of them (like beyond words). I want YOU to get fired up and inspired (or if you are fired up and inspired…even MORE fired up and inspired) and hearing from people who are having success is going to get you going I’m a really good teacher (hah) Anyway…let me share with you a rock star in every sense…
  • Ask David: Should I include a private Facebook group in my products & programs?

    David Siteman Garland
    2 Apr 2014 | 7:51 am
    “David, should I include a private Facebook group with my products & programs?” Wonderful question, grasshopper. Watch my answer below: …and let me know in the comments section YOUR experience with private FB groups in either running them or being a part of them BECOME A RISE VIP FOR FREE. ENTER YOUR EMAIL BELOW AND RECEIVE: David's advice, tips & strategies and more to help you create and sell digital products and programs online Surprises, VIP-only content & find out about all kinds of cool things first (including limited seating online workshops, webinars,…
  • Hey, David: How often should I email my list every week and is there a best day/time?

    David Siteman Garland
    14 Feb 2014 | 8:59 am
    Who is ready for a brand spankin’ new mini lesson? *raises hand* Here is a problem faced by mediapreneurs of all experience levels (from bright eyed bushy tailed newbie to seasoned veteren): How often should you send emails out to your list on a weekly basis? Now, I’m not talking about special things you might be doing (like a webinar or a free video series or something), I’m talking just in any given week, how many emails should you send (and when)? If you haven’t thought about this before, don’t freak out. A few years ago, I didn’t either. I would send…
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    360i Digital Agency Blog

  • HBO’s Game of Thrones Challenges Fans to #TakeTheThrone

    360i
    17 Apr 2014 | 12:29 pm
    By Audri Nakamura, Account Supervisor and Caroline Tseng, Senior Strategist at 360i. HBO premiered Season 4 of “Game of Thrones” on April 6 with an episode that marked the most social HBO original series debut ever, breaking the record held by Season 3’s “Red Wedding” episode by more than 18 percent. Per Nielsen’s Social Guide, 6 million people saw a tweet in reference to “Game of Thrones” for the premiere, and there were more than ten “Game of Thrones” related hashtags trending on Twitter worldwide. On Facebook, the show saw 2.8 million interactions. Since the…
  • Yahoo! Motion Ads Deliver Impactful Creative Opportunities

    Virginia Lunt
    15 Apr 2014 | 1:29 pm
    Yahoo! announced its new Motion Ads in March, which are available in large-size units such as the Login and Billboard. The creative for a Motion Ad is static except for a single animated element like the wind blowing a model’s hair or steam coming from a cup of coffee. This animation is an aesthetically pleasing solution to banner blindness because it subtly catches a user’s attention. See a recent example from Verizon below: Large creative canvasses and custom units naturally lend themselves to high impact/branding campaigns, and this is no different with Motion Ads. Larger units such as…
  • What’s Buzzing: Model Searches on Twitter, X-Men Makeovers & More

    Adriana Sanchez
    11 Apr 2014 | 3:37 pm
    This week saw updates from two of the biggest social platforms. First, Twitter is rolling out a new profile layout for users,which will give Twitter profiles a visual boost. Additionally, in an effort to reduce spam-like content in a user’s News Feed, Facebook has just announced an algorithm tweakthat cracks down on Like, comment and share-baiting. On the search side, Google announced a privacy update that will affect how paid search advertisers will access keyword-level data moving forward. Read on to learn more about this week’s brand updates and activations. Stockholm Art Week Welcomes…
  • What Google’s Latest Privacy Update Means for Paid Search

    Hank Beaver
    11 Apr 2014 | 12:24 pm
    In the coming weeks, Google will roll out an update as part of its ongoing efforts to support user privacy. Following initial coverage from the wider digital marketing community (you might have seen some press coverage about it), Google released a formal statement this week reassuring advertisers that they “will continue to have access to useful data to optimize and improve their campaigns and landing pages.” One of the biggest headlines you might have seen was that the Google PPC’s move to SSL will lead to the loss of all keyword data in third-party digital media platforms – but…
  • 360i #FuelGood Project Supports @ShestheFirst

    Evann Clingan
    11 Apr 2014 | 8:26 am
    At the beginning of April, 360i kicked off its first 2014 #FuelGood project challenge. #FuelGood is an employee-initiated program designed to help get our agency more physically active while supporting some deserving causes. Each quarter, we will transform NikeFuel points earned by 360i employees into donations for a select charity. During Q2, #FuelGood is supporting  She’s the First through endurance race training. She’s the First sponsors girls’ education in developing nations, giving them a chance to become the first in their families to graduate from secondary school. To help…
 
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    bwagy

  • The ultimate GTD trick

    Ben Young
    14 Apr 2014 | 5:35 am
    I’m forever finding new tools, software and shortcuts to help me work more effectively. A few weeks back I received a notification, look at this 6 months from now, it was an internal review.  This was powered by FollowUpThen, a simple app which notifies when you need to follow up on something. It works like this: 1) You forward or cc them in on an email 2) Put the date at the front of the email i.e. 6months@followupthen.com 3) They then confirm the email and send it back to you on that date. It’s the ultimate getting things done trick, get things off your plate which are deferred…
  • How digital [ads] will change the tv experience

    Ben Young
    28 Mar 2014 | 8:59 am
    I was thinking about this last night – upon hearing the news of the Amazon set top box that’s rumored to release next week. What happens when you have a fully digital tv experience, with ads you can engage with? Here’s what happens: 1) Real Time Bidding I was at an Ad:Tech session about this last year, their conclusion is that real time bidding won’t happen on Tv.  I disagree.  Once you can do real time bidding you’ll want to, to maximize the return.  There will be some nuances (i.e. tv shows advertising currently being booked out in advance) but over time…
  • Micro Services, the new trend in app startups

    Ben Young
    24 Mar 2014 | 7:51 am
    What I’m seeing a lot of is tools like customer.io, simple little web apps which let marketers pull together a unique combination of technology to improve what they’re doing. What’s driving this trend? More digital savvy marketers API marketplace, if I can plug it in, I will Startup infrastructure is good, billing, customer management, templates, allowing rapid development of your one key feature which makes you different Virtually zero cost to entry Ability to raise angel funds Exit market It’s great, every day I’m discovering another tool which we can plug and…
  • A Javascript CMS

    Ben Young
    19 Mar 2014 | 5:41 am
    A few years back, we had this insight at Y&S that in the first 90 days of a new client we weren’t consistently getting the same data.  The reason for that was the process of getting tracking code installed.  In those days nobody had Analytics installed – over time this was less of an issue. The reasons they weren’t often installed were: It sometimes took a few revisions to get the code in all the right places, or tracking correctly. IT Departments would sometimes stall saying it took too long (15 minutes) to install it or raise security concerns.  This slowed us down…
  • I don’t know much about art but I know what I like

    Ben Young
    13 Mar 2014 | 6:18 am
    I was at SxSW last week and really enjoyed the Adam Savage (of Mythbusters fame) talk on Art and Science. He shared a story, that his father (a painter) said that this statement was the most profound about art. Art is only about what you like he said. I liked this – we can worry about whether what we like or not like is accepted across Art.  But really all that matters is what we do like, the commonality in our expression of the art is ourselves, we are the filter or curator of what we like. That’s what makes all our homes and personal spaces unique – it’s us as the…
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    Never get out of the boat

  • future islands

    17 Apr 2014 | 11:16 pm
    After two weeks or so on heavy rotation on the office record player, this had began to worm it's way in.I then had to ask who it was. My intention being to jump onto itunes and buy.I was then instructed that to find it on You Tube should be the first step.Now I know why.First time through is a bit strange, then about 5 repeat plays is the required dose, then you are hooked.Brilliant.Whatever this is about. I BELIEVE him.
  • never trust a hippy

    10 Apr 2014 | 7:51 pm
    The following is a short response to an article which appeared in Marketing magazine UK this week entitled 'Why does Ben & Jerry's have such loyal customers?'. In the article, essentially a promo piece for his book 'Ice Cream Social: The Struggle for the Soul of Ben & Jerry's', the author Brad Edmondson asserts that the people who buy Ben & Jerry’s ice cream are intensely devoted to the brand and this single factor explains the success of the company. Among some of Edmondson's other claims is one that states that the company’s liberal political stance (vocalising support for things like…
  • a couple of observations on 'f*ck the poor'

    9 Apr 2014 | 7:17 pm
    I've been intrigued by this 'social experiment' conducted by Publicis in London on behalf of The Pilion Trust, a charity which supports people living in poverty and the homeless. The premise being a public intervention that challenges people's behaviour and attitude towards 'the poor' and possibly also around charity street collections in general. The basic idea is - on the surface - reasonably clever from a behavioural standpoint.Problem. It's very easy for people to ignore calls for charity donations in the street. However by calling people's self image as caring types into question - the…
  • the golden age of bullshit - advertising week 2014 keynote with the great Bob Hoffman

    9 Apr 2014 | 3:10 am
    This entertaining and correct 30 minutes or so with Bob Hoffman - aka the ad contrarian - is the absolute dog's bollocks. The talk is a recording of his guest lecture at Advertising Week in London just the other week. The material will be reasonably familiar to those who read him on a regular basis but to have the man himself deliver it, and all his key themes in one chunk is a treat.And he swears quite well, for an American. As someone who, for a long time - and up until perhaps 2 or 3 years ago when I called time on it - displayed many of the traits of the bullshitters that Bob calls out…
  • this is a generic brand video

    25 Mar 2014 | 4:47 pm
    So, this film should give ad people a wry smile.Particularly when viewed in the context of the whole 'humanisation' of brands lobby that won't seem to go away.Though knowing that it is indeed a real ad for the company that sells the stock footage used, did leave me somewhat perplexed about what exactly is being communicated.Maybe I'm over-thinking it.
 
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    Vitamin IMC

  • Top 4 Things We Learned In India

    Mariana Mack
    16 Apr 2014 | 6:41 pm
    Mariana Mack is a Medill IMC student who recently returned from an NUvention trip to India. NUvention Innovate for Impact is a program that exposes students to the design process and launch of market-based ventures that address unmet societal and economical needs. The social entrepreneurial approach addresses global challenges such as poverty, hunger, lack of access to sanitation, sustainable energy supply and affordable health care. The following are 4 important things Mariana learned on her trip: 1) Just say “okay” Our first moments in India were exhausting and exciting.  After…
  • Princess Training: How Gendered Toys Could Be Influencing Our Kids

    English Taylor
    11 Mar 2014 | 6:51 pm
    I recently stopped in a Toys”R”Us to pick up a baby shower gift. I couldn’t remember the last time I had been in the store. Most likely, I was about a foot shorter and naturally blonde. The Taylor family usually visited Toys”R”Us to replace toys. My dog had either chewed the head off of my favorite Barbie (my mom affectionately referred to these dolls as “Anne Boleyn Barbie”) or I had convinced my toddler sister that Polly Pockets had nutritional value. After marveling at how much the cheap, “insert coins here” vending machines had advanced over the years…
  • Friending: The Changing Definition of Friendship in the Social Media Era

    Joyce Xinran Liu
    6 Mar 2014 | 3:56 pm
    In just two months, I boosted my LinkedIn connections from 300 to almost 500. I was proud of winning the numbers game. However, recently when I was trying to request an informational interview via LinkedIn, I was depressed that less than 5% actually responded to me. I think I know most of them, but I actually don’t. Or they don’t think so. Maybe this is social media’s fault. It creates the illusion of intimacy and closeness that doesn’t actually exist. Maybe I should blame myself. I rushed to think of my social media connections as true friends that I could rely on. I forgot the rules…
  • 3 Reasons You Should Love Tech Right Now

    Joseph Woodard
    27 Feb 2014 | 1:23 pm
    There has been a lot of buzz recently about smart technology. There is talk of why Google is purchasing companies like Nest (a self-learning thermostat and smoke detector maker), robotics companies, and machine learning companies like DeepMind. There is discussion of how beacon technology will completely transform our shopping experience. There is even buzz related to smart technology at the box office this season, where the implications of a mustached Joaquin Phoenix falling in love with [a hyper-intelligent version of] Siri are explored in the movie Her. So why is this exciting? I mean,…
  • #TBT: The New Old Spice

    Jesse Unger
    20 Feb 2014 | 1:15 pm
    In our very first Throw Back Thursday (#TBT)  feature, we will take a look at the time-treasured brand Old Spice. Brace yourself. You’re in for a ride. “OLD” OLD SPICE Did you see that? If you skipped the video, go back and watch — then we’ll talk…waiting…ok, I’m going to assume you obliged. Have you ever considered how many brands existed 60+ years ago and managed to stand the test of time? SIXTY YEARS! I don’t think I could successfully keep anything “alive” for a week. All joking aside (I’m not really joking) Old Spice is an incredible brand that managed one of…
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    Media Hunter

  • Mad Men Marketing: Don Draper’s marketing wisdom in 16 brilliant quotes

    Craig Wilson
    13 Apr 2014 | 6:12 pm
    As the excellent 60′s era ad agency drama Mad Men enters it’s final season (actually two half seasons), it seems a good time to share these “Moments of Marketing Wisdom” from fictitious advertising guru Don Draper. This infographic by Glow Media captures some of the show’s pearls of wisdom over the years. Don Draper Moments of Marketing Wisdom by Glow New Media
  • How LinkedIn Referrals Can Improve Your Employment Prospects

    Craig Wilson
    7 Apr 2014 | 3:49 pm
    The dirty little secret of the recruitment industry is that finding a job is really more about networking with the right people than applying for countless advertised jobs. In fact, most jobs are not even advertised. Therefore, the value of networking becomes extremely high. Lou Adler, author of Performance-based Hiring, suggests that job-seekers apply a 20/20/60 approach: 20% of job search time responding job postings through a backdoor (via referrals) instead of the front door (applying through a form or sending in a resume). 20% enhancing your resume and LinkedIn profile for findability…
  • Meet the brands who rule Twitter

    Craig Wilson
    9 Mar 2014 | 4:30 pm
    The massive social media site Twitter now has just under 650 million users and has increasingly become the place to interact with celebrities and corporations. Feedback and opinions that used to be voiced to friends or sent in a letter are now broadcast to a global audience—instantly. It has forced many brands to stand up and take notice. In fact, many companies now have Twitter accounts dedicated solely to customer service. Yet even in a world where tweets have become a part of every successful brand’s marketing toolkit, some individuals and companies have managed to elevate Twitter to…
  • Why Cory Bernardi is like Miley Cyrus and how you’re helping them

    Craig Wilson
    7 Jan 2014 | 10:37 pm
    South Australian Liberal Senator has taken a note out of the Miley Cyrus (insert any other publicity whore here) book of self promotion and the interwebs have rewarded him in spades. Let us compare…. Miley Cyrus, according to most judges of musical taste, is a fairly talentless girl who has cashed in big time on none-too-subtle gimmicks to take her fame to another level. Miley Cyrus hard at twerk Miley gets on stage at some globally televised music awards and “twerks” her arse all over another fairly talentless performer (yes you Robin Thicke) and creates outrage and news…
  • 20 leading experts give their digital marketing predictions for 2014

    Craig Wilson
    18 Dec 2013 | 3:52 pm
    As the year winds down it is time to start thinking about 2014 and what it might bring in the shape of marketing trends and developments. The team at Responsys decided to tap some of the smartest minds in the industry to get a feel for what digital marketing will look like in the year ahead. In this SlideShare deck, you’ll find insights from David Edelman, Partner, Marketing & Sales Practice at McKinsey; Charlene Li, Partner and Founder at Altimeter Group; Greg Stuart, CEO of the Mobile Marketing Association; Ann Handley, Chief Content Officer at MarketingProfs and many more.
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    Occam's Razor by Avinash Kaushik

  • Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

    Avinash Kaushik
    25 Mar 2014 | 2:46 am
    In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is extremely hard. You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. We all, myself included, fail so often because of the difficulty inherent in those three elements. In many cases we don't have sufficient…
  • 7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

    Avinash Kaushik
    25 Feb 2014 | 2:11 am
    There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. (More on that here: DC-DR-DA: A Simple Framework For Smarter Decisions .) We are all aware that the best companies in the world have an optimal DC-DR-DA allocation when it comes to time/money/people: 15%-20%-65%. All well and good. But there is one crucial part we often don't invest in sufficiently. The last mile. Data presentation! The actual output that is almost singularly responsible for driving the change we want in our organizations. The…
  • YouTube Marketing And Analytics: A Primer For Magnificent Success

    Avinash Kaushik
    3 Feb 2014 | 2:27 am
    YouTube is magnificent. YouTube is amazing. YouTube is…. wait, let me quantify that. YouTube Marketing and Analytics Framework for Success According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. And rather than just being content you watch, it is content you watch, share and shape. How cool is that! As of March 2013, one billion, (B!), people around the world watch seven billion (still B!) hours of YouTube every month. How crazy big is that! One more thing to ponder… One hundred hours of video is uploaded into YouTube every single…
  • Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

    Avinash Kaushik
    7 Jan 2014 | 2:44 am
    Every indicator we have is that companies are investing more in every facet of analytics. Tools. People. Consulting. Processes. Yet, it is unclear if that increase in investment is being followed by a commensurate increase in value delivered to the organization's bottom-line. A part of reason for this mis-match in value delivered is that there is a natural evolution that needs to occur. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. But a larger part of the reason is that companies don't quite make the right choices in what behavior…
  • Digital Marketing And Analytics: Two Ladders For Magnificent Success

    Avinash Kaushik
    9 Dec 2013 | 2:26 am
    The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). People become frustrated (you hire smart people, they run off to build you the Taj Mahal, meanwhile you don't have a functioning toilet). Business results suffer. There is something in humans that makes us want to do the hard things, to shoot for the most complex right away, to want to be…
 
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    Conversation Agent - Valeria Maltoni

  • Weighing Whether to Build or Spread

    Valeria Maltoni
    17 Apr 2014 | 3:00 am
    One of the recurring themes in recent years of intense digital concentration has been that of where to create, consume, and comment on content. It seems like a fairly simple choice for many who have immersed in understanding the evolution of tools and options available. However, once we start factoring in the number of social networks and media platforms (potentially) available, the formula becomes more complex. For simplicity sake, say we have two main choices, each with multiple ramifications: (1.) Do we build our own -- URL, platform, body of work, and brand as a consequence -- this…
  • Are You an Extreme Learner?

    Valeria Maltoni
    16 Apr 2014 | 3:00 am
    While learning by example included my most recent thoughts on the topic, I have written about learning at this site extensively. From learning to learn, not a play on words, to one of my older posts and still very much current topic of learning from customers and then recognizing customer learning curve and making it easy for them to complete tasks online.   Learning on demand via John Seely Brown, getting in the learning zone vs. our comfort zone, to how marketers selective learning has become consumers selective hearing in an age of product and service abundance. The importance of…
  • Next Step: Do Better

    Valeria Maltoni
    15 Apr 2014 | 3:00 am
    Earlier today I listened to a podcast of a conversation between Tom Ford and Kinvara Balfour hosted by Apple in its Apple Store, Regent Street, London# [hat tip Om Malik]. It was a good example of the art of the interview thanks to the two ingredients necessary to make a good conversation: A subject that has done interesting things, and has an intriguing point of view -- Tom Ford meets both criteria in spades A set of questions that demonstrate the interviewer is interested in exploring some of those projects and has a certain point of view -- Kinvara Balfour is prepared and skilled on both…
  • Customer-Obsessed Culture

    Valeria Maltoni
    14 Apr 2014 | 3:01 am
    In his annual letter to shareholders#, Amazon.com's Jeff Bezos listed 21 things the company is doing commercially, many in support of its customer-obsessed culture. Bezos missives are a good example of content strategy to keep business promises. As ordered in the letter, he addresses: the growth or Prime the company's investment in readers and authors -- ever since the company rolled out the first Kindle reader, it's been moving into the fertile terrain of book publishing by helping connect authors with their audience -- part of its secret to online dominance is knowing what we read and…
  • Doing Something Meaningful Edition

    Valeria Maltoni
    13 Apr 2014 | 4:34 am
    Doing something meaningful takes guts and it takes time. For this edition of Sunday links, we take a look at the stories that highlight a new development from a multi-year direction. Making Sense: The Tools of Personal Expression Why the Web Still Matters for Writing. Ben Thompson: There is no question that apps are here to stay, and are a superior interaction model for some uses. But the web is like water: it fills in all the gaps between things like gaming and social with exactly what any one particular user wants. Cars as crucibles for personal autonomy. Doc Searls: There is nothing…
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    Mobile Demystified

  • Waterfall and mCordis: No Substitute for Working With the Best

    Michael Ahearn
    16 Apr 2014 | 3:55 am
    The excitement around the Waterfall and mCordis partnership is pretty special, and this comes from someone who might be described as “old timber” in the mobile marketing industry. I’m very excited to be working at Waterfall; there’s an enthusiasm and dynamism here much like my first days at the company I co-founded, iLoop Mobile, with Michael Becker back in 2004. So now we’ve come full circle, as my personal and professional relationship with Michael Becker at mCordis goes back to the dawn of mobile marketing in North America, when we were a company of two guys and laptops in a…
  • Silk’s Corner: AdAge Digital Musings

    Matt Silk
    14 Apr 2014 | 4:08 am
    For those not following me on Twitter @matthewsilk and reading my conference updates in real-time, I jotted down some notes on the sessions from the recent AdAge Digital conference. If you missed the show, below I’ve included links to articles published by AdAge with more details on the specifics.  [X+1] and Empower MediaMarketing  Kicked off the breakfast session on Tuesday by describing how Rust-Oleum re-invented itself by moving positioning away from products and focusing instead on delivering customers content around DIY Projects. Fascinating to hear the story and transformation of a…
  • Waterfall Attends D3 Unconference At GitHub Headquarters – Photo Essay

    Federico
    11 Apr 2014 | 3:31 am
    On March 29 my colleague and I attended the D3 Unconf at GitHub headquarters. You can view this link to get an idea of what people created and submitted using D3 for the event.  For those outside the engineering world, “D3” describes “Data-Driven Documents.” Topics include visualization design, API design and requesting new features. To get help with D3, you can use the d3.js tag on Stack Overflow or join in on various online conversations. Overall, the event was really cool and engaging. The organizers managed to recruit knowledgeable experts and GitHub HQ seemed like the ideal…
  • Meeting the Mobile Marketing Data Integration Challenge – Post to CRM Magazine

    kane
    9 Apr 2014 | 4:01 am
    Destination CRM recently published our advice to marketers about integrating data into a mobile marketing strategy. The article, “Meeting the Mobile Marketing Data Integration Challenge,” walks through three straight-forward tactics marketers can use to augment mobile messaging with segmentation and targeting, including:  Capturing Demographic Data From All Customer Touch Points Creating Individual Experiences Easily Analyzed in Aggregate Integrating Systems Rather Than Maintaining Channels in Silo Check out CRM Magazine for the full details about switching from a channel-centered…
  • Here Comes the @Waterfall Sales Cavalry

    Matt Sechrest
    7 Apr 2014 | 12:35 pm
    To quote peers of mine, SaaStr and Jason Lemkin, Waterfall’s cavalry has arrived. Official today, Waterfall has added more than 40 years of mobile marketing sales experience in hiring Jay O’Sullivan, Michael Weaver, Michael Ahearn and Mark Shelley. Needless to say, I’m ecstatic about the leadership qualities, sales skills and professionalism each one brings to the Waterfall team.  As CEO of an enterprise software company, one of the most difficult tasks to accomplish once you find product / market fit is recruiting and building a dynamite sales team. Relaunching as Waterfall, with the…
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    Phoenix Marketing & PR Firm | 23 Kazoos

  • Facebook Decreases Organic Reach for Business Pages – Is it Time to Break up?

    Wendy Kenney
    15 Apr 2014 | 8:38 pm
    Facebook Decreases Organic Reach for Business Pages – Is it Time to Break up? Have you heard the news? Facebook has decreased the organic reach of business pages again. Before you break up with Facebook completely, here are 5 easy status updates you can post to help increase your organic reach. Phoenix Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • MUST DO MARKETING ACTIVITIES FOR YOUR AUTO REPAIR SHOP

    Wendy Kenney
    5 Apr 2014 | 11:05 am
    MUST DO MARKETING ACTIVITIES FOR YOUR AUTO REPAIR SHOP Even if you don't own an auto repair shop, these MUST READ marketing ideas in this article that are relevant to small businesses of any size. Phoenix Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • 5 Fun and Friendly April Fool’s Day Pranks

    Wendy Kenney
    31 Mar 2014 | 9:12 am
    5 Fun and Friendly April Fool’s Day Pranks 5 Fun and Friendly April Fool's Day Pranks Phoenix Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • 67 Best Mother’s Day Marketing Ideas

    Wendy Kenney
    29 Mar 2014 | 8:37 am
    67 Best Mother’s Day Marketing Ideas One way to have a successful marketing campaign is to tap into what’s currently or what is going to be a trend in the media such as a national holiday. And Mother’s Day is just around the corner. Mother’s Day is one of the most popular holidays for consumer spending, coming in fourth after Christmas, […] Phoenix Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • How to Get TOP Google Rankings

    Wendy Kenney
    26 Mar 2014 | 11:54 am
    How to Get TOP Google Rankings I consider Neal Patel one of the foremost SEO Experts in the universe.  Here’s one of his recent posts about How Google Determines Where to Rank Your Website. According to Neal, Google uses over 200 ranking factors in its algorithm that decides where your website ranks. Here are just a few of those factors. Is […] Phoenix Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
 
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    B2B Marketing Asia

  • Content Marketing Localization – Lost in Translation

    Asuthosh
    16 Apr 2014 | 12:39 am
    Localization is NOT just translation. It’s about paying close attention to the places and the people you’re reaching out to. You may have great content that works well at home, but take it abroad and there’s a good bet it gets – pardon the cliche – lost in translation. Or worse, cause a major embarrassment. Language and culture are tricky things. To make sure your message is found on the other side, you need to do a lot more than flip words. Recognizing the geo-cultural context Before you begin localizing content for a country or region, pin down what works there. Take Asia…
  • 4 Lessons in Marketing from ‘Gladiator’

    Chester
    10 Apr 2014 | 5:46 pm
    Some time ago, we dug into history to connect some of Aristotle’s sayings to the practice of marketing. It’s about persuasion, and few things help more there than knowing a thing or two about human nature. But the Greeks weren’t the only great thinkers. What about, say, the Romans? Inspired by Dennis McCafferty’s creative and useful writeup on Content Marketing Institute, here come four lessons we, as marketers, can pick up from… no, not Romans, but a film about Romans. Ridley Scott’s Gladiator. Here are a few lines from that brilliant script, and the lessons behind them: 1.
  • A 3-Point Checklist to Truly Agnostic Content

    Chester
    4 Apr 2014 | 1:28 am
    Tyler Durden saith: the first rule of branding is you do not talk about your brand. Which, incidentally, is also the first rule of content marketing. And of pretty much any endeavor where the goal is to win people’s trust. It may seem straightforward enough. No names. But in practice, there’s quite a bit more to it than simply leaving your brand or company out. Sure, that helps in showing at a glance that whatever you’ve rolled out isn’t a promotional piece, so do it – but once your reader drills down into the content, you’ve got to keep them feeling that way. And then what…
  • The B2B Marketing Masterclass – Bento-U – Now Open!

    Chester
    1 Apr 2014 | 8:00 pm
    We’re proud to announce the launch of Bento-U, a Masterclass with a mission – to share the practical insights we’ve gained about marketing over the years, and how to put them to good use in your day-to-day. Enter Bento-U Module 1: The Laws of Attraction (Yes, module one. This is just the beginning.) We’ll talk about lead generation and lead nurturing: the ways to populate your funnel and guide potential customers down it. We’ll discuss the ins and outs of content marketing: how to use what you’ve already got to establish yourself as a trusted authority.
  • Leads versus Demand: What Are You Generating?

    Chester
    21 Mar 2014 | 1:27 am
    Are you creating demand for your offerings, or for your content? That’s the question Eric Wittlake asked some months back over at Content Marketing Institute: an interesting discussion about the seldom-acknowledged gulf between lead generation and demand generation. Semantics? Not quite. They are not the same thing – in fact, they are opposed to each other. Because one just captures customers’ details, while the other shapes their perspective. You can have fantastic content, but gate it behind forms and you’re likely to put off quite a few potential customers. Yet take those away…
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    Joseph Ratliff

  • On Upgrades

    Joseph Ratliff
    17 Apr 2014 | 1:01 pm
    You’ve got to get a late-model car, you’ve got to upgrade to the 5314 LTE model smartphone, because it just came out, and you’ve just got to get Apple’s latest release on launch day. Bullshit. I’m calling bullshit on the incessant need to upgrade everything. If you believe the hype and marketing, your life improves every time some new “talk and surf at the same time” gadget comes out. Wrong. Aside from the fact we cannot multitask, doing so (talking and surfing the web at the same time) creates a distraction. How is that “good”? Who said that doing more and more in the same…
  • The Absolute, Must-Do Blogging Rules You Have To Abide By Or You Don’t Get To Blog … EVER

    Joseph Ratliff
    11 Apr 2014 | 12:29 pm
    I’m tired of it. Blogging, and bloggers, are getting out of hand.  They think they can just blog however they want, turn on or turn off comments, blog for business or personal reasons on the same blog etc… Bloggers need rules.  Strict rules.  Rules that cannot be broken or they will not be allowed to blog, ever.  If you break the following rules, you will be placed in “blogging prison” and sentenced to forever use Blogger as your only platform from which to publish from. Ready?  Here are the rules: There aren’t any. Weblogs are a tool from which you can…
  • Aaron Swartz – A Year Later

    Joseph Ratliff
    7 Apr 2014 | 12:26 pm
    In January of 2013, the late Aaron Swartz (@aaronsw) took his own life in response to a combination of over zealous prosecution by our own justice system, and depression. The following are a few Tweets I put together via Storify using hashtag #aaronsw as a miniature tribute to someone who I didn’t know, but touched my life and others in a dramatic fashion… [View the story "The Late Aaron Swartz - A Year Later" on Storify] The post Aaron Swartz – A Year Later appeared first on Joseph Ratliff.
  • Protect And Infect Part 2 by Jacob Appelbaum

    Joseph Ratliff
    2 Apr 2014 | 7:34 am
    A transcript of this talk is available here. The post Protect And Infect Part 2 by Jacob Appelbaum appeared first on Joseph Ratliff.
  • The Binary Society

    Joseph Ratliff
    31 Mar 2014 | 2:25 pm
    Everything is becoming “choose A or B”… This might be called Part 2 of The Digital Society. 1. Everything seems to be becoming a choice, but not a choice with many options… a choice where you have to choose “this” or “that.” And it seems that when you make that choice, that companies like Facebook are monetizing that choice. But it gets much deeper. You have to be Republican or Democrat, Religious or Atheist… you have to choose what is “good” or “bad.” And it’s getting to the point where you can make a bad choice. Choose brand “A” or “B.” And what you…
 
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    Imagine Your Reality : Holistic Business Coaching

  • How to Implement the rule of 3 in your business

    taylor
    16 Apr 2014 | 11:00 am
    In Romancing the Brand, the author discusses a rule of marketing call the rule of 3. The rule of 3 works in this way: If you hear about an issue 3 different times, then you know you need to do something to resolve the issue. While it’s a marketing rule, it also applies to customer service. If you hear of an issue 3 times then you need to do something about it. It’s not going away and it needs to be resolved. The question is how do you effectively implement this rule? While it sounds simple in principle, the actual application of it involves developing processes that allows your…
  • What are your BHAGs?

    taylor
    9 Apr 2014 | 11:00 am
    In Built to Last, the authors discuss the concept of the BHAG, the Big Hairy Audacious Goal. A BHAG is a goal that is risky, visionary, and pushes the company to go places it hasn’t gone before. The authors use the example of Boeing, and how Boeing used a BHAG to push themselves to develop the first jet. Up until the jet was developed, propeller technology was still used for airplanes. It took a company willing to take a risk to change that and to that risk meant being willing to do something unconventional and getting everyone at the company behind it, even though the results might not…
  • The Marketing Value of your Core Ideology

    taylor
    2 Apr 2014 | 11:00 am
    In Built to Last by Jim Collins and Jerry Porras, the authors point out that great companies have a well articulated and documented core ideology that informs every action the company does. As I read the case studies they used to illustrate this point, I realized I’d never written down core ideology of my business. So I decided to write it down and put it on this website, and I found that doing that exercise helped me get even more clear about what my business is about and why I do business the way I do it. I discovered that it was really a marketing exercise, in a way, because the…
  • Plan your Business by Design instead of Reaction

    taylor
    26 Mar 2014 | 11:00 am
    One of the pieces of advice I give my clients is that it’s important to plan your business by design instead of by reaction. You can’t really plan a business by reaction, because you are reacting to something, which controls the actions of your business because you’ve been forced to react. A business run on reaction staggers from crisis to crisis, putting out fires, but not putting together a design or structure that will enable them to move past the crisis. A reaction always occurs as a response and as such its not pre-meditated or planned for, but is instead done to…
  • The myth of the Great idea

    taylor
    19 Mar 2014 | 11:00 am
    I’m reading Built to Last by Jim Collins and Jerry Porras. The authors make an insightful point when they note that successful businesses aren’t built on a great idea, but instead are built by focusing on how to build a great organization. The great idea is sold as myth of great business, but while a great idea can be useful, as the authors point out it only has so much currency and only lasts so long. A company that is focused around a great idea will eventually fail because the great idea won’t support it. When I work with clients, a lot of the work we do is focused on the…
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    B2B Marketing Blog | Webbiquity

  • 21 Vital Mobile Marketing Facts and Statistics for 2014

    Tom
    16 Apr 2014 | 9:57 am
    Gone are the days when a mobile-enabled web presence was an afterthought. According to CNN, “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” Also, consider these stats from the compilation below: about half of all U.S. adults now own smartphones; that figure rises to 76% for millennials. Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. And mobile payments aren’t just for buying lattes—three-quarters of…
  • 83 Exceptional Social Media and Marketing Statistics for 2014

    Tom
    14 Apr 2014 | 2:57 am
    “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? Which “social”…
  • 21 Fantastic Facebook Marketing Guides

    Tom
    8 Apr 2014 | 3:11 am
    Many (most?) marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. On the other, marketers don’t “own” their presence on Facebook, consumers continue to have privacy concerns about the site, and Facebook is constantly making changes to its interface and other functionality, including recent modifications that…
  • Book Review: Social PR Secrets

    Tom
    31 Mar 2014 | 2:39 am
    One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. Coming in at under 100 pages, this slim volume stands apart from most other business books simply by virtue of its slender profile. It’s lack of bulk, however, is by no means due to lightweight content or skimping on ideas. It is, rather, a reflection of Lisa’s exceptional ability (invaluable to a top-notch public relations professional) to convey maximum information with minimal words. This is no wasted verbiage…
  • Six Best Practices for Marketing with White Papers

    Tom
    25 Mar 2014 | 3:21 am
    Though the format is sometimes misused (i.e., documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. At their best, white papers accomplish two mutually beneficial goals: • They provide readers with valuable, actionable, vendor-agnostic (or at least mostly agnostic) information about a trend, concept or topic. • They provide vendors with a platform to showcase their subject matter expertise and thought leadership,…
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    Emma Blog

  • The most versatile email templates, brought to life

    emily@myemma.com
    15 Apr 2014 | 8:13 am
    Last week, we revealed a new batch (over four dozen, actually) of readymade templates that are built right in to every Emma account. The response from customers has been amazing! Not only do you guys really like the new designs… The new @emmaemail templates make it so easy to feature a company logo. Great update! http://t.co/yb7DTRrooI — Lauren Bigger (@lmbigger) April 9, 2014 The folks over at @emmaemail have reminded us AGAIN why we love working with this fab local company.Y'all r the bomb http://t.co/9fnjtE6FuK — Amerigo Restaurants (@AmerigoTN) April 9, 2014 LOVING…
  • Emma Social recap: The Masters edition

    emily@myemma.com
    11 Apr 2014 | 11:11 am
    Just like the Masters, it's a tradition unlike any other...the social recap, Fridays, on the Emma blog. So while the best golfers in the world are hitting the links in Augusta, hit up these links to some of our favorite articles and social posts from this week. There are no bogies in the bunch. Best practices Turbocharge your email list growth Map content to your buyer's journey to increase conversions Make your landing page your email signup form Emma news We've released 52 new templates to modernize your email marketing! A recording of our free webinar on how to create…
  • A national magazine’s proven email marketing formula

    emily@myemma.com
    11 Apr 2014 | 7:15 am
    Kim Alexander leads digital marketing efforts for Garden & Gun. Most email marketers fight a constant battle to attract and keep their audience’s attention. (Did you know that the average adult’s attention span is only 8 seconds? That’s less than that of a goldfish, friends.)  Not Garden & Gun. The Southern lifestyle brand, anchored by its award-winning magazine, boasts a national audience of more than one million passionate and engaged readers. The G&G brand also has a vibrant online offering, including a blog, online store and email newsletter, Talk of the…
  • 52 email template designs for modern, mobile marketers

    emily@myemma.com
    8 Apr 2014 | 2:54 pm
    Next time you click to Create a new mailing in the drag & drop editor, be sure to take a fresh look at Emma’s template gallery. Why? Because we just added 52 super-streamlined, crazy-easy-to-brand templates that will modernize your email marketing. Find our latest streamlined designs in the Template gallery, starting just below our specialty collections. Here are 3 big ideas that went into the building of these new designs: 1. Your logo matters. Our existing designs in the gallery are gorgeous, and great design elements are baked right in – so it’s easy to just add your…
  • The one thing that’ll turbocharge your email list growth

    emily@myemma.com
    7 Apr 2014 | 10:44 am
    RIght now, someone is visiting your site for the first time. Yay! They come, they poke around for a few seconds, and then, chances are, they leave without visiting another page. Boo. It's your email signup form to the rescue. Your email list is your chance to turn that momentary visit into a long-term relationship … and lead … and purchase. Back to yay! But you have to be smart about it. You need a lead magnet. I don't love the term, but I love the idea of rewarding new subscribers with something fantastic -- something so fantastic, that it ends up persuading people who…
 
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    The Lunch Pail: A Data Management Blog

  • The Emotional Intelligence of Contextual Marketing

    Patti Renner
    16 Apr 2014 | 9:10 am
    Back in 1995, Daniel Goleman released his classic book, “Emotional Intelligence,” introducing the idea of EQ as it relates to business success. Since then additional research has been done on this simple question: Why is it that someone with a high IQ – someone brilliant at the subject matter – can be an utter failure while someone with charisma but a lower IQ in a similar leadership role can soar? Perhaps the same question can be applied to big data. For example, those who excelled understood the dance of interpersonal communications (social interactions) mixed with the empathy and…
  • Dealing with the Heartbleed Bug

    Knotice
    14 Apr 2014 | 10:23 am
    Last week, news broke about the most recent cyber threat referred to as the “Heartbleed Bug.” When exploited, the bug leads to the leak of information between a server and client. Unfortunately, this data leakage could include login credentials, private keys, and other sensitive information. According to Engadget: “Heartbleed exploits a built-in feature of OpenSSL called heartbeat. When your computer accesses a website, the website will respond back to let your computer know that it is active and listening for your requests: this is the heartbeat. This call and response is done by…
  • This Week in Data – April 11, 2014

    Casey Newman
    11 Apr 2014 | 8:12 am
    Big Data, Big Paycheck? – The Wall Street Journal reports hundreds of companies are still looking for hires who possess the quantitative skills to work with the mounds of big data they have coming in. If you’re not brushed up on your quantitative skills, the article notes, you could easily be replaced with someone who is. Big Data Doubts – While it seems the benefits of big data have been all over the news for most of this year, a recent opinion piece in the New York Times points out 9 concerns with what big data can’t do. The authors point out that big data is best when analyzing…
  • New Marketing Automation Tool Released

    Knotice
    9 Apr 2014 | 8:17 am
    Yesterday, IgnitionOne (who recently acquired Knotice) announced a new self-service tool to our Marketing Automation offering, giving marketers the opportunity to create their own campaigns to drive dynamically interactive messages to consumers on various pages of their website. Marketing automation uses insights from the behavior of users on a marketer’s website in order to make informed decisions about when and where to interact with future visitors. With this information, marketers are able to bridge the gap between “known” customers and “anonymous” potential customers by…
  • Revisiting Your Approach to Mobile

    Patti Renner
    7 Apr 2014 | 9:31 am
    After a week long college tour with her family and smartphone, Patti Renner offers four tips for companies as they are designing their approach to mobile. Last week, my husband and I packed up the kids to explore colleges for my 17-year-old. Different schools, different towns… most of the time we were absolutely dependent upon our mobile devices to get us through each day, a sort of modern Swiss army knife of survival on the road. From the GPS calculating routes, highlighting gas stations and coffee shops to details on what to do once we arrived at our destination, it’s fascinating to…
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    Crenshaw Communications

  • 7 PR And Media Relations Rules You Might Want To Break

    Dorothy Crenshaw
    16 Apr 2014 | 3:30 pm
    Most disciplines have unwritten rules or principles that professionals live by, and the practice of public relations is no exception.  But none of the PR or media relations “laws” are ironclad. There are times when you just might need to break the rules, or at least shake up PR industry convention when it comes to dealing with the press.  Here’s my list. Rule #1:  Never say, “No comment.”  Of course, we tell clients never to say this, and the words have become such a cliché that any PR person would cringe to see them in print.  But most know that there are times when…
  • 5 Reasons Not to Ditch Your PR Agency and Go In-House

    Marijane Funess
    15 Apr 2014 | 7:57 am
    On the premiere episode of the final season of “Mad Men,” the ever-resourceful Joan tries to salvage the Butler Shoe account when she learns a new marketing head is bent on taking the advertising in-house, for reasons having more to do with his own ego than real business needs. Realizing she’s in over her head, Joan meets with a university professor for a crash course on marketing and comes away with some effective arguments that help forestall the move. Wouldn’t it be great for life to imitate art when a company is weighing that same decision – for…
  • PR Isn’t Dead, But It Should Be Reincarnated

    Dorothy Crenshaw
    10 Apr 2014 | 4:00 pm
    Some prominent members of the PR industry were up in arms recently over a story in the Financial Times about companies who reject the traditional PR agency relationship and choose to handle their own public relations. “Publicity is Free With No PRs” featured such luminaries as Warren Buffet and Elon Musk and their propensity for interacting directly with key constituencies. (Which is puzzling, since Tesla just hired a senior director of communications who, presumably, has nothing to do.) But the FT story didn’t bother me, because it basically highlighted the outliers. Though…
  • How Strategic PR Makes A Milestone Work Harder

    Marijane Funess
    10 Apr 2014 | 1:53 pm
    This month our client Edible Arrangements, the originator and category leader of artfully designed fresh fruit bouquets, celebrates its 15th birthday. From humble beginnings – one store in New Haven, opened by founder Tariq Farid, a Pakistani immigrant – to over 1,200 stores worldwide, the operation has grown phenomenally, achieving $500 million in sales in 2013. Having such a strong story certainly helps, but knowing how to package your story to target media is the key to having it “bear fruit.” Here are some pointers to make your next mediaworthy company milestone…
  • Public Relations And The Boycott Culture

    Dorothy Crenshaw
    8 Apr 2014 | 7:45 am
    Software community Mozilla lost its CEO recently, due to poor PR handling of a red-hot issue, or because said CEO was railroaded for unpopular views. Perhaps both. But, contrast the Mozilla mess with the sugar-coated response by a humble graham cracker to critics of its message about marriage. Each says something about the power of PR-driven “boycotts” and how companies should respond. Things heated up for Mozilla when news broke that in 2008, cofounder and newly installed CEO Brendan Eich had donated $1,000 to support Prop 8, the controversial measure to ban same-sex marriage in…
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    Business 2 Community

  • Bridging the Gap to Workplace Mobility

    Rob Daleman
    17 Apr 2014 | 9:11 pm
    It’s official – Canadians are addicted to their smartphones. A poll by Google shows that over half of all adults were using a smartphone in 2013- an increase of 17% over the previous year. In addition, 80% of smartphone owners never leave the house without it. So while individuals continue to adopt mobile technology, how are Canadian businesses fairing? It appears that small businesses are starting to catch up to the consumer segment in their adoption of mobile technology. A poll of Canadian small and medium businesses conducted by Sage back in March of 2013 showed that 78 percent…
  • Midmarket Companies: 8 Key Questions for Your Future IT Services Provider

    Pat Patterson
    17 Apr 2014 | 9:04 pm
    Recent data shows that the “great thaw” continues and the economy is coming back. Unemployment is less than 7 percent, the GDP expanded at the rate of 3.2 percent, increased IT spending is returning to pre-2008 growth rates, a plethora of new technologies, and aging hardware have led to a new dawn of opportunity. Many of America’s mid-market IT managers are now anxiously catching up to their larger competitors. In fact, the continued economic resurgence has led to 79 percent of IT professionals suggesting that their 2014 IT budgets would either remain the same or increase over 2013, a…
  • Five Ways to Improve Your Work Productivity Right Now

    Kenneth Leung
    17 Apr 2014 | 8:59 pm
    I personally like to set goals to improve my productivity since who has time to waste? There are many productivity tools out there, but it helps to take a few minutes and get organized with the right tools. 1. Organize your mobile apps Over the course of the year, we all install apps and don’t organize them. We end up scrolling through pages on the phone looking for one particular icon. Spend a few minutes and organize your frequently-used apps like social media or collaboration apps and put them on one page of the phone. 2. Keep your batteries charged I am a heavy app user on my iPhone. My…
  • 5 Things I Learned About Customer Experience Management While Refinancing My Mortgage

    Kenneth Leung
    17 Apr 2014 | 8:52 pm
    I recently took advantage of low interest rates to refinance my mortgage with my original lender, a large, national bank. For all the stories of large banks and poor mortgage practices, this one went pretty smoothly, from the solicitation stage to completion. Here are 5 things I learned about customer experience from the refinance: Proactively reaching out to your customer is important I had refinanced from an adjustable to fixed mortgage a few years ago. As the rate had fallen since then, I had ample opportunities to refinance again. I received emails, phone calls and reminders from the bank…
  • 3 Ways to Inspire More Collaboration at Your Company

    Matt Young
    17 Apr 2014 | 8:49 pm
    Ah, collaboration. That term can mean very different things depending on a person’s previous experiences. For some, the memory of a professor-mandated group project in college brings to mind a lopsided affair, with a vocal group leader taking the credit, while a few workhorses did the real heavy lifting (and that one guy just put his name on the project got credit for it). In my case, I usually put all the elements together and presented it. Then again, I’m a talker and extrovert. I’ve also had some good collaboration experiences, from my social services background. The agency I…
 
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    B2B Marketing Insider

  • 29 Signs Your Business Is Not Ready For Content Marketing

    Michael Brenner
    9 Apr 2014 | 5:45 am
    How do you know your business is ready for content marketing? Do you sometimes get the feeling that content marketing has become the latest bandwagon people are jumping on before they really understand what it is and what it takes? You’re not alone. One question I get asked a lot is “how do we know our business is ready for content marketing?” I try to answer that question regularly on this blog. We talk about culture and brand publishing and I try to point to examples of great content whenever I can. But sometimes, it”s better to define all the signs that you are not…
  • Content Marketing Must Focus On Customer Value

    Michael Brenner
    7 Apr 2014 | 5:00 am
    Most marketers are using content marketing but only one-third think they are effective with it. That is according to a March 2014 report by Forrester Research, Inc., titled “Build Your Content Brand By Delivering Customer Value.” Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it. According to the report’s author, Ryan Skinner, Content brands are built by becoming reliable sources of valuable content that consumers…
  • The Top 8 Social Networks For Business

    Michael Brenner
    2 Apr 2014 | 5:00 am
    Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. Adobe evaluated each platform based on 4 criteria: SEO, brand awareness, customer communication, and traffic generation. The Big 4: Twitter, Facebook, LinkedIn and YouTube. These top networks have been covered each of the last 4 years. And while Twitter, Facebook, LinkedIn and YouTube should be top of mind for any marketer, not all businesses are creating content specifically for these channels. The content that performs well on Facebook can be…
  • Why Brands Need To Act Like Publishers

    Michael Brenner
    31 Mar 2014 | 10:00 am
    I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. So here are some excerpts of my views on why brands need to think and act like publishers. Why Content Marketing? The reason brands have begun to think and act like is publishers is reflected in the growing cost and increasing opt out rates for many types of marketing. 99.9% of banners are ignored. 95% of emails are never opened and 99.95% never receive a single click. Cold calls go unanswered by more and more of us. And of…
  • Business Buyers Relying More On 3rd Party Content

    Michael Brenner
    26 Mar 2014 | 6:00 am
    New content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions. The research, conducted in partnership with NetLine, surveyed the online content sourcing and sharing behaviors of 352 business buyers worldwide. It found that content downloaded from trusted sources on the Internet was essential to pre-sales discovery, qualification and selection of vendors. Furthermore, the study shows that the most influential types of content across both the…
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    Insivia Marketing + Web Design

  • 5 Reasons Vimeo Beats YouTube For Your Business

    insivia
    15 Apr 2014 | 9:13 am
    I can already hear the YouTube mob grabbing their pitchforks and lighting their torches, so I’ll start by giving YouTube its deserved praise. There’s no doubt that it is the internet’s go-to big dog of video hosting. It also doesn’t hurt to be backed by a modest little corporation named Google . Over 1 billion unique visitors and 6 billion hours of video watched every month make Youtube the people’s champion. But the defending champ has a top contender by the name of Vimeo gaining quickly on its heels. Founded in 2004 (a year before YouTube) Vimeo hasn’t seen the meteoric rise…
  • Welcome To The Team Megan Conway!

    insivia
    9 Apr 2014 | 7:26 am
    We’re very excited to welcome Megan Conway to the Insivia Team. Megan has extensive experience within a range of industries including nonprofit and commercial real estate. With a Bachelors degree in Public Relations and Marketing, she specializes in account strategy and will utilize her client relations and networking expertise to service existing accounts and develop new business for Insivia.    More About Megan! Where did you go to college? Marquette University in Milwaukee, WI. What did you study and why? Public Relations and marketing, because I love to write and I can’t…
  • How BuzzFeed Landed Me A Job

    insivia
    1 Apr 2014 | 7:46 am
    I’m no visionary, but at some point the thought did cross my mind, “This is an industry filled with people that look at things in an atypical way.” Now, if I wanted to be one of them, how could I prove that I too had the capacity for this? It wasn’t enough to be educated, qualified, or knowledgeable, I had to demonstrate my unique ability to not just think outside the box, but live outside its walls as well. I’d spent months sitting at the library filling out dozens upon dozens of job applications, scouring LinkedIn for open positions, and occasionally being distracted by Buzzfeed.
  • The Never Ending Webpage

    insivia
    24 Mar 2014 | 7:21 am
    Have you noticed anything different about some of the websites you’ve been visiting lately? In particular, have you noticed that the menu bars have been shrinking and the page lengths, growing. I mean really growing. A LOT! In fact some of the most popular websites you go to don’t have page bottoms. I’m serious, go take a look at your Facebook or Twitter feeds and try to find the bottom of the page – can’t do it, can you…it’s practically infinite! Even the pages that eventually end are still pretty long and give you all the information on a single scrolling page. And if…
  • Tell Great Stories!

    insivia
    17 Mar 2014 | 9:55 am
    What’s the one thing that everyone loves? I’ll give you a hint – they’ve been around since the creation of fire, the wheel, and sliced bread. They’re what we occupy ourselves with on a constant basis, sometimes without even realizing it. We are addicted to them, inspired by them, and awed by what they have to offer. They are the backbone of a multi-billion dollar industry, yet they don’t cost a penny to create. What are they? They’re stories. Shared since the dawn of man – from cave drawings, to renaissance paintings, to digital screens; from stories you…
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    Value Acceleration

  • What You Sell Is Not What They Are Buying

    valueacceleration
    17 Apr 2014 | 7:02 am
    Why would people pay more for something that is provably the same as another thing that is less expensive? Two pairs of jeans can come off the same production line, one gets a “private label” and the other a “designer label,” and people will pay more for the designer labeled product. Clearly they value the label and the cachet they perceive it imparts. Why else would you wear the label on the outside anyway? However, that strategy is not universally true. Many years back General Motors was “found out” for building virtually identical cars and putting different brands on them. This…
  • Brand Extension Rejected

    valueacceleration
    15 Apr 2014 | 7:19 am
    Yum Brands is testing a concept called Super Chix in Texas. The short version is that it’s a premium chicken sandwich, fast food store. It also borrows from In-N-Out by having a very limited menu, but it’s chicken not hamburgers. The target seems to be Chick-fil-A. A difference, besides the limited menu and possibly taste, is that while Chick-fil-A claims to have invented the chicken sandwich (not the chicken, just the sandwich), Super Chix claims this is the last true chicken sandwich. Will the concept be successful? I don’t know, as it’s too soon to tell, and I have…
  • Back to the Future Redux

    valueacceleration
    10 Apr 2014 | 6:26 am
    In October of 2009 I posted about the revival of so-called 1-1 or personalized marketing, and my suggestion that it was not really “new.” And I don’t mean just because Peppers and Rogers published The One on One Future back in 1993. However, while the promise of personalized marketing has not been fulfilled, it continues to be the “future.” (Reminds me of an expression we had in the semiconductor industry, that Gallium Arsenide was the technology of the future and always would be. Of course with the advent of LEDs, the material did finally have its day, but I…
  • If You Can’t Fix It, Feature It

    valueacceleration
    8 Apr 2014 | 6:45 am
    A while back, Roy Fields, a Corporate Vice President for Teledyne, said those words to me. Over the years, I have decided it was one of the great pieces of advice and “lines” I have ever received. Turns our Buick understands this; at least now they do. In their latest commercial, which began airing last week, the accept the position that Buick holds and recognize they are going to have to work hard to change that perception. They have done an excellent job of changing the product, but as Ries and Trout taught us decades ago, it is tough to change a mind once it has been made up.
  • Do Tag Lines Really Matter?

    valueacceleration
    3 Apr 2014 | 6:49 am
    Whenever a company replaces their CMO or otherwise needs a new “something,” they often change their tag line. Problem is, not much else changes, just the tag line. Makes the company feel better, but often it is just rearranging the deck chairs. Recently the The Milk Processor Education Program (MilkPEP) decided to drop “Got Milk.” In this case it’s for strategic positioning reasons, which makes sense, assuming the tag line helps drive sales. Sales of milk in the US are described as sluggish and the new strategy is designed to increase milk sales by tying it to…
 
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    ViperChill

  • How to Build a Billion Dollar SEO Empire

    Glen
    15 Apr 2014 | 6:45 am
    A few weeks ago I was one of the tens of thousands of people who enjoyed reading a blog post on Priceonomics about “The SEO Dominance of RetailMeNot”. It was an absolutely fascinating read because, being a total SEO geek, I rarely find information in this space that hasn’t been repeated 100 times before. I knew about the company already, but I had no idea about the scale in which they were absolutely annihilating their competitors. For the thousands of popular search terms that are out there in the coupon world, you’ll see RetailMeNot as the number one search result…
  • Dr. Houzz Reveals a Widget-Flawed Google Algorithm

    Glen
    7 Apr 2014 | 10:28 pm
    On January 28th you may recall that I did a huge blog post on why I’m building a bigger link network. In that post I showed in great detail how Godaddy were utilising customers who are using their SSL services and getting top search rankings by adding anchor-text-rich backlinks in the widgets that clients place on their websites. About a month after my blog post, Godaddy dropped back to page two for all of the terms they were ranking number one for. Even though they dropped off the radar slightly, the SSL certificates niche is still an industry I watch with great interest because…
  • $100,000 in One Week, a Viral Nova Follow-Up

    Glen
    17 Feb 2014 | 7:35 am
    It’s very rare for me to do a follow-up post on any subject, let alone in such a short timeframe, but my recent post on Viral Nova caused quite a fuss. Pageviews wise, it was the most popular I’ve published this year but more surprising was how many emails and comments the topic received. Many of them were to let me know about the Facebook click fraud video that’s gone viral and the articles from both Business Insider and Bloomberg on Upworthy losing Facebook traffic . I hope to dispel their claims and more in this follow-up post. After all, you did ask for it. Thank you to…
  • Time Sensitive: How to Reach 100,000,000 Unique Visitors in Just 6 Months

    Glen
    10 Feb 2014 | 5:20 am
    It’s so easy to think that all of the best ideas have already been thought of, but then each year something else comes along that makes you go “why didn’t I think of that?” Whether it’s Pinterest, Snapchat or even Flappy Bird, it’s amazing that new ways to communicate and play are still being “invented”. One such example that I want to share with you today is simply about giving crack to Facebook users and becoming rich because of it. Not actual crack, of course, but crack in the form of content that they just have to share with their friends on…
  • Warning: Reading May Cause Your Hat to Fall Off

    Glen
    5 Feb 2014 | 10:35 pm
    Perceptual vigilance is a term used to describe what happens when you keep noticing the same things over and over again. For example, you may have just purchased a new car and you start to see that car all over the place. It’s almost like the entire city purchased it. Recently, the thing that I seem to be noticing more and more is people discussing which SEO tactics are Whitehat, which are Blackhat and even those which are Greyhat. Because many of the discussions tend to be around tactics like networks – which I covered recently – I wanted to share my thoughts on the topic.
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    IttyBiz

  • Why People Still Suck, No Matter How Hard They “Try”

    Naomi Dunford
    17 Apr 2014 | 7:52 am
    If you are following the rules of the Internet Marketing Cool Kid, you have doubtless read Malcolm Gladwell’s Outliers. Alternatively, you have purchased Malcolm Gladwell’s Outliers, and have read enough blog posts and articles about the anecdotes therein that you feel you may as well have read it, even if you have not. For those of you who have not read the book or the anecdotes from other people who have read the book, I’ll give you a brief executive summary: Some people are freakishly good. Now that your executive summary is out of the way, I’ll expand. Some people…
  • Should You Take The Money? (Dave’s Answer)

    Naomi Dunford
    16 Apr 2014 | 10:05 am
    Welcome to part two!  Yesterday, Naomi answered a question from a student taking the Emergency Turnaround Clinic.  Today, Dave gives his answer to the same question. “Hi Ninjas, I’m just a few days in and the Emergency Turnaround Clinic is already working. It’s only Thursday morning of the first week, and I am already feeling a shift. I took a leap of faith and decided to follow in your footsteps with pay what you can. So, Monday, I slapped up a post offering my creativity consulting services for whatever people can afford through the end of April. I also decided to offer…
  • Should You Take The Money? (Naomi’s Answer)

    Naomi Dunford
    15 Apr 2014 | 12:10 am
    “Hi Ninjas, I’m just a few days in and the Emergency Turnaround Clinic is already working. It’s only Thursday morning of the first week, and I am already feeling a shift. I took a leap of faith and decided to follow in your footsteps with pay what you can. So, Monday, I slapped up a post offering my creativity consulting services for whatever people can afford through the end of April. I also decided to offer a giveaway for three free sessions, winners drawn at random, for anyone who shared the post on social media and left a comment. And… crickets. So I asked several…
  • How To Incentivize Something That’s Hard To Incentivize

    Naomi Dunford
    10 Apr 2014 | 9:27 am
    File this one in the “When six students ask the same question in the same month, it’s probably a good idea to write a post about the answer” department. So, let’s talk about incentivization, which my spell check tells me isn’t a word, but is a hell of a lot more elegant than “sweetening the pot so more people will buy the stuff you’re shilling”. Some products are ridiculously easy to incentivize. Digital products tend to be the stock example. Giving a 25% price cut on a digital download is generally straightforward, because there’s nothing physical going out that’s going…
  • Jack, aged 7.5, on practice and perfection

    Naomi Dunford
    31 Mar 2014 | 7:18 am
    “You know the saying “practice makes perfect”? I think it’s possible. I think it’s possible to practice so much that you’re perfect. But I think it would be a lot more right to say that practice might make perfect but it probably just makes you a lot better than you are now. Which is still good. It’s just not perfect. Like, it doesn’t mean you shouldn’t practice. But you shouldn’t practice thinking you’re going to get perfect, because you’re probably not. And that would just be really disappointing. (And if you’re…
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    The Online Community Guide

  • Showing Pictures Of Members Does Not Increase Conversion Rates

    Richard Millington
    17 Apr 2014 | 11:30 pm
    Lots of communities include a box like this: Unless you know who these members are, I don't think a box like this helps. In fact, less than half of the pictures are identifiable as real people.  You can safely remove these boxes. They take up space and add nothing to the community. Nobody visits a community, sees a bunch of unfamiliar faces, and decides to sign up.  If newcomers are likely to know existing members (for example, their Facebook friends), then this might make a difference. Otherwise, just remove it.  Far better to use this space to showcase just one member,…
  • Two Clever Post-Event Discussions

    Richard Millington
    16 Apr 2014 | 11:30 pm
    "Who did you meet?" "Who impressed you?" These are two very clever post-event questions.  They encourage members to think about who they met at their community and establish online connections. Those mentioned usually add/follow each other in the community.  They also allow members to praise one another. Everyone is going to read the discussion to see if they were mentioned. Everyone wants to participate in the discussion to build connections.  Even without events, you can adapt the discussions to: "Who in the community have you met in person?"…
  • An Online Community Case Study: LeanIn.Org

    Richard Millington
    15 Apr 2014 | 11:30 pm
    As a new community getting a lot of attention, LeanIn.org makes for a good case study.    Community Concept (needs specific purpose and activities) The community is for women who want to pursue ambitions and change the conversation. This is a good community concept. The community has a specific audience, a strong topic, a clear type (community of action). The purpose lacks a concrete goal. It's not clear what will happen in the community.    Registration Process (needs to drive to the next action) The benefits here could be stronger. They lean towards passively…
  • The FeverBee Approach To Building Communities

    Richard Millington
    14 Apr 2014 | 11:30 pm
    I recently posted this on our private mailing list. It received a significant response, so I'm posting it to a broader group.  Recently we mentioned we had a system that ensured our success ratio was close to 100% The system is the sum of all our knowledge in linear form. Once you’ve been trained in the system, you can use it to build any number of communities you like. In this e-mail, blog post(!), I’m going to explain a little more about this system. The FeverBee System Our system is successful for two reasons. First, we don’t…
  • Establishing Objectives And Measurement Systems For Online Communities

    Richard Millington
    13 Apr 2014 | 11:30 pm
    This is a typical first conversation with clients.  Q: What's the objective?  A: To increase loyalty Q: What happens if customers are more loyal? A: They visit our website more frequently Q: What happens if they visit the website more frequently?  A: They buy more of our products. The objective of the community is to sell more products and services to existing customers. This is good, we can measure existing benchmarks, establish antecedents (increased visits to the website), and track whether it succeeded.  Too often, we use terms such as loyalty, knowledge…
 
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    Personal Branding TV

  • Commercial Break: HoneyMaid – This is Wholesome

    Regina
    8 Apr 2014 | 12:51 pm
    HoneyMaid – This is Wholesome I love this commercial because: Branding is about taking a stand knowing not everyone is going to agree with you. Strong brands often repel as well as attract. The other thing I love about this ad is that Nabisco knew that there could be controversy and was prepared. They followed up – after some negative feedback on Twitter – with this YouTube video that has been seen by over 3Million people. Talk about maximizing value from one marketing campaign! This ad and YOUR personal brand: Bewilling to take a stand and express your point of view when you feel…
  • Jason SurfrApp Interview – Reach Personal Branding Interview Series

    reachproducer
    5 Apr 2014 | 1:53 pm
    Creativity For Sale: Digital marketing stories from a guy that sold his last name Content is indeed king, but do you know why? Content is king because it transforms your unique promise of value into something tangible. Without content, you cannot build an online community. Building an online platform is a tactic used to increase your value and validity as a thought leader. Innovative change catalysts have propelled the soapbox evolution since the early 1900s. Most recently, early adopters who embraced the power of advertising on social media are now reaping the benefits. Our guest this April…
  • Mike Maddock Interview – Reach Personal Branding Interview Series

    reachproducer
    1 Mar 2014 | 10:14 am
    Free the Idea Monkey: How to make big ideas happen Click the microphone to download the audio replay >>> Is your company at risk of getting “napstered”? Are you at risk of getting “napstered”? Your personal brand may be the only thing that can save you! Blockbuster knows all too well what it means to get napstered. As an established company, Blockbuster railed against new technology because they were stubborn and afraid of change. New technology gave startups an opportunity to increase market share and eventually put Blockbuster out of business. People can get napstered too!
  • Greg S. Reid Interview – Reach Personal Branding Interview Series

    reachproducer
    17 Feb 2014 | 1:58 pm
    Stickability: The Power of Perseverance Click the microphone to download the audio file >>> Winston Churchill likely said it best when he enthusiastically addressed the boys at Harrow School in 1941. “Never, never, in nothing great or small, large or petty, never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.” When applied to your business or career, what is your enemy? What force is keeping you from accomplishing your goals? What is causing you to give in and give up on your dreams of…
  • Brand Byte #1: Brand Vocabulary

    Regina
    23 Jan 2014 | 8:55 pm
    Get some quick tips on the power of being conscious of your brand vocabulary in creating branded customer experiences and employee culture. Bio: Suzanne is founder and Principal of The Brand Ascension Group and co-pioneer of the Brand DNA Methodology; a step-by-step brand-defining and positioning process for business owners and their employees. Her newest ground-breaking product is “Ignite Your Personal Brand Presence,” designed for the solo-preneur, executives, management and any who want to become more self-actualized to live their potential. Suzanne is a consultant, speaker,…
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    newInternetOrder.com

  • [Downloadable] The Words to Avoid if You Don’t Want Your Emails Flagged as Spam

    Karol K.
    11 Apr 2014 | 2:18 pm
    There’s much information online on starting an email list and then growing it as one of the main parts of your online business. This isn’t one of those articles. The harsh truth is that no matter how good your marketing is, and your individual tactics are, a big portion of your email messages will still get filtered out into spam folders. People won’t even see them in their inboxes. “So I spend all this time trying to get subscribers and then my email tool fails to deliver? Really?!” Well, yeah. Unfortunately, that’s exactly the case. MailChimp actually…
  • [Real-Talk] 19 Things You Need to Do if You Want to Be Successful

    Karol K.
    11 Mar 2014 | 11:09 am
    I don’t usually repost stuff. Actually, I never repost stuff. But there’s this one short article I stumbled upon at Business Insider that hit a complete home run with me and I knew I had to share it with you guys. The article’s so true. It’s so accurate. It’s so relevant to anyone who’s doing anything that can be considered “business.” It’s so spot-on if you’re facing any kind of challenge right now. It’s exactly the kick we need to keep us going and help us achieve great things in our lives. That being said, the original…
  • [Giveaway] Here’s Why Social Share Counters Suck, Plus What I Can Give You That Doesn’t (Hint, It’s Simple, Effective, and Free)

    Karol K.
    4 Mar 2014 | 12:46 pm
    If you have a website, which you do, then you obviously need some social media share buttons. But what if the buttons you currently use display all zeros? Like this: There are probably very few things that are worse for your social proof than showing such numbers. I guess this will sound quite obvious, but we’d surely wish to see this on our social media counters instead: In fact, let’s just tell it like it is:   For new and up-and-coming sites, showing counters on social media buttons is negative social proof.   Now, you might be thinking that we all go through the…
  • Here’s a Handy Roadmap for Anyone Scared of WordPress

    Karol K.
    18 Feb 2014 | 11:49 am
    Let’s not fool ourselves here … WordPress is a complicated thing. And no matter what most tutorials on the web try to say, getting a good grasp on it does take some time indeed. Besides, if it hadn’t been complicated, I wouldn’t have been asked to write a whole book on how to work with it. So what I want to show you today is a slightly different approach to WordPress. Instead of being all technical, I will focus just on the part that an actual online business owner would care about. My guess is that you don’t care that much about code, or streamlined processes,…
  • Have You Seen the Manifesto? And Why Online Business Advice for Normal People Is So Scarce on the Web

    Karol K.
    7 Feb 2014 | 12:10 pm
    Something got me thinking the other day. The thing is, have you noticed how difficult it is to find simple and short advice on the web these days? I mean, wherever you look, all you see are “ultimate guides” for this or that. And although I love in-depth advice as much as the next guy, it’s becoming really hard to keep up with the online world.   For instance, here’s the most recent guide by Neil Patel – the guide to building your blog audience. Want to take a guess at how many words it is? 30,000 You know … the casual number of 30,000 words. I bet…
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    Responsive Blog

  • Why You Should Not Trust SEO Software/Tools!

    Munaz Anjum
    8 Apr 2014 | 2:08 am
    SEO is in turmoil; notwithstanding there is a high volume of SEO software that continues to thrive on. Neither the demand for nor does the supply of such SEO software ever seem to be declining. They are being sold like hotcakes. One can see their advertisement almost everywhere on the internet. This reminds of many actors whose popularity dim after some time; they turn back to their PR agencies seeking their help in making front page news. Analogously, SEO agencies behave the same at times. They do everything and anything to sell their low valued software/tools, and thereby enhance the number…
  • Youtility Marketing Strategy - Google Versus Microsoft

    Munaz Anjum
    7 Mar 2014 | 3:22 am
    One of the most important reasons as why Google is growing like Topsy while Microsoft’s growth is at least not very significant is the difference between just two letters – helping and selling, basically YOutility.      In today’s hyper-saturated economy, product messages no longer break through like they used to a few years back. Providing helpful information to customers does all the magic. Nevertheless, we overhear CEOs yelling at their management, "we are not here to do a charity" for any extra non billable hours if given to a client. They…
  • What Can Marketers Do That No Other SEOs Can?

    Munaz Anjum
    20 Feb 2014 | 5:20 am
    I saw another rand(om) post by Fishkin who has written a blog on “What Can SEOs Do That No Other Marketer Can?” A while ago, he ended his note with some vague promise to find a solution for encrypted ‘not provided’ data on his Whiteboard Tuesday. To me, this looks so funny that I could not hold my laughter for sometimes, and then I took a glance through a few points he has written to justify as if SEOs are the smartest marketers on the earth, and none else. He wrote, an SEO can do keywords research; do funnel optimization, auditing a website, link building, blah,…
  • Link Building –Dead or Alive!

    Munaz Anjum
    30 Jan 2014 | 3:49 am
    The recent news of Google taking down yet another link network like Buzzea has drawn my attention to write this post, though after a couple of months. Matt Cutts, Google’s head of search spam, time and again, releases videos warning a no notorious practice of link building either via guest postings or directory submissions. While such advice is not new, the reality is different. There is a gap between a 'do follow' and a 'no follow' advice!  Image Courtesy: 3quarksdailyAudience Reaction Matters -Frankly speaking, I’m not a big fan of such link building…
  • My Lost 'Heroes' in 10 K Run in Hyderabad

    Munaz Anjum
    25 Nov 2013 | 5:35 am
    At 5 a.m. on Sunday, with the sky dark filled with heavy patches of cloud and the road slippery due to cyclonic rain (Helen), I drove through Hi-Tech city to  People’s Plaza, Necklace Road, close to Hussain Sagar Lake, Hyderabad. Heavy rainfall a day before made it seem impossible for me to drive smoothly due to potholes on flyover and road, near Hafeezpet. I was a bit hesitant to go for the Hyderabad 10K Run due to scary weather, but I mustered some courage over my "drooping spirit" to get ready for the marathon. I defied the weather and cold to hit the place where thousands of…
 
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    BlogNotions - Marketers

  • Heartbleed and Jetpack Security, Matt Cutts Singing?, And More, Speedlink 15:2014

    Francisco Perez
    14 Apr 2014 | 11:22 am
    Hi everyone! Hope you all had a great and productive week. Undoubtedly one of the most noteworthy news that spread like wildfire this week was that of the Heartbleed bug. The heartbleed bug apparently is a very serious vulnerability in the popular OpenSSL. The flaw was first reported to the team behind OpenSSL by Google security researcher Neel Mehta, and independently found by security firm Codenomicon. Based on what the researchers discovered, the malicious code has been in OpenSSL for about two years, and using it doesn’t leave a trace. There are mixed feeling about it being b ad or not,…
  • Direct Mail and Call Tracking: How Money Mailer Saves Clients With LogMyCalls

    Allen McKay
    14 Apr 2014 | 11:08 am
    In our effort to provide data about both the impact and implementation of call tracking, we’re publishing more case studies. This particular case study is about a SaaS lead management system for the rental industry. To read the case study in its entirety, as well as other case studies, visit the LogMyCalls Case Study Library. —————————————- Money Mailer is a direct marketing agency serving local businesses and Fortune 1000 companies. They provide complete marketing solutions to target households across the…
  • How to Build Credibility Via Third Party Content

    Mike Neumeier
    14 Apr 2014 | 11:05 am
    The Center for Media Research released a Research Brief reporting on a new survey that found “consumers rely on credible, third party content more than branded content or user reviews when making decisions.” On behalf of the entire public relations industry let me be the first to say, “WE TOLD YOU SO!” After all, this is the foundation of the PR tactic know as media relations. It’s why you do it and what you hope it will earn you. While not surprising, this research does add some depth to the understanding of the impact of 3rd party content across the buying cycle.  We have…
  • 4 Ways Content Marketing Helps B2B Businesses?

    Jacky Tan
    14 Apr 2014 | 11:02 am
    Companies that are business-to-business (B2B) by nature will have to market their brands using a different game strategy than the B2C (business-to-consumers). There is a lot of strategies that B2B companies can adopt but in my opinion, content marketing is still the best and the most effective strategy for them. Here are the 4 ways how content marketing can help the B2B companies: 1) Improves Brand Credibility In today’s highly competitive age, it is important to establish trust. Content marketing helps to build your brand credibility. Write original content about the industry, the trends…
  • Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

    Dan McDade
    17 Mar 2014 | 11:02 am
      Each quarter I review my recent PowerViews shows and select one outstanding talking point from each expert (five this past quarter) who joined me. Their comments will surprise and enlighten you. The interviews are available on our blog and YouTube channel. In the blogs each interview is broken down into smaller segments that allow you to watch brief clips around a specific topic.   Nick Stein, Vision Critical, Youth Meets Experience in Sales Force Click to start video at this point—The young people entering the sales force are changing the dynamic between managers and their…
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    methodsavvy.com

  • Cliff Notes Version of Top Marketing Automation Platforms

    Shana Simon
    3 Apr 2014 | 7:19 am
    Google “marketing automation vendors”, and you’ll find that the options are endless. Where do you begin to determine which platform is best suited for your business? There are a few all-inclusive reports out there, but although they are incredibly detailed and insightful, most are tl;dr.  Having worked with various marketing automation platforms in the past for clients, we’ve experienced the ins and outs of some of the top dogs. To keep things short & sweet, we’ve provided a cliff notes version of our insights with Marketo, Pardot, Hubspot & Eloqua.      …
  • The Method Savvy Olympics of Awesome

    Shana Simon
    1 Apr 2014 | 12:26 pm
    In celebration of the 2014 Sochi Games, Method Savvy decided to host its own games, right here in Durham, North Carolina on Friday afternoon.   Teams were selected at random: Team A: Grace, Ty, Evan, Meagan & West Team B: Jake, Devin, Gwynne, Jordan & Nout Referee: Shana       Event 1: Trashcan Shotput The morning started off on a competitive foot as the athletes contended in a warm-up Trashcan Shotput challenge, channeling their inner Lebron. Event 2: Spin & Nerf Worn down by the day’s work, the athletes had to regain their strength in the afternoon to…
  • Boring Products Allow Marketers to Do Their Jobs

    Shana Simon
    25 Feb 2014 | 6:49 am
    “He could sell a ketchup popsicle to a woman in white gloves.” – Richard Hayden, Tommy Boy. The product is boring and the market very defined. But isn’t that what makes this feat so interesting? For Tommy Boy’s dad to sell this popsicle to a woman in white gloves, he’d have to 1) find a “woman wearing white gloves”.  And 2) understand what contributes to her popsicle craving. Though this ketchup popsicle is naturally boring, it shows how good Tommy Boy’s dad is at his job – defining a market & understanding what triggers someone’s interest in his product. So why…
  • The Super Bowl, Jon Stewart and…Your Content?

    Shana Simon
    22 Jan 2014 | 7:48 am
    If we break down content marketing into its simplest forms, it boils down to saying something smart or saying something memorable. Or brains vs. personality. There’s no right or wrong answer here; but perhaps the difference between these two forms of content marketing is best articulated through real-life examples (and not to mention more fun). We’ve broken down the subject into 3 important battles: 1)   Battle of the Beers: Super Bowl Sunday 2)   Battle of the Late Night Talk Shows 3)   Battle of the Marketing Platforms   Super Bowl – Stella Artois vs. Bud Light Aside from…
  • The World Cup Battle: Huffington Post vs.CNN

    Shana Simon
    17 Dec 2013 | 10:07 am
    The world witnessed a great fight on Friday, December 6 – the battle of the headlines. In case you missed it, the 32 teams competing in the upcoming World Cup drew their Group Stage opponents. And Huffington Post & CNN wanted to be the first to tell you the results: Which headline would you click on? In the fight for your click (or finger swipe), Huffington Post undoubtedly takes the cake (if you are going for open rates). If you can’t tell by simply reading it, here’s an in-depth look at why: 1. Let There Be Blood Negativity is a positive when it comes to headlines. It’s just…
 
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    Resource Nation Small Business Articles & Advice

  • Your Instagram Game Plan: 3 Must-Dos

    Resource Nation
    15 Apr 2014 | 5:01 am
    Two-hundred million users – who doesn’t want a piece of the Instagram pie? And accordingly, you started by posting a photo of Richard, your eager-to-please admin assistant, as he poured coffee at Monday’s all-hands-on-deck meeting. Okay, so it didn’t exactly go viral, and your first foray into Instagram might have been a tad anti-climatic. Don’t get discouraged; that’s what we expect with a hit and miss approach. Instead, try developing a focused and achievable game plan. Keep it simple:  If you implement these 3 strategies and nothing more, you will be ahead…
  • Shopify, PayPal, and New POS Tech Making it Easy to Pay

    Guest Author
    8 Apr 2014 | 5:00 am
    Out of any of the sundry realms in which millennial technologies have changed the rhythms of life on the planet, none has been so turned on its head than the realm of sales. From the way companies brand themselves to innovations in CRM, technology is redefining what we buy by expanding the possibilities of how we can buy it. Nowhere is this shift more evident than in that final and crucial point of sales:  the payment process. By simultaneously making POS more robot-edged and custom-tailored, new tech is making online transactions boom to a $200 billion + piece of pie and streamlining…
  • Facebook Marketing: You’re Doing It All Wrong

    Guest Author
    1 Apr 2014 | 5:00 am
    I’ve been in digital marketing since 2008, four years after Facebook first launched. And despite the significant evolution of marketing – it feels like social media marketing has become a bit stagnant. Countless social media tools have come out since to help us make our efforts more efficient. But unfortunately most of these tools and solutions focus on the ‘internal’ management of social media profiles and communities. Sure, this streamlines the process, but this implies that most small businesses currently have communities large enough to require these robust tools. This does not…
  • Employee Engagement: What Will Your Verse Be?

    Resource Nation
    25 Mar 2014 | 5:07 am
    Look around the office: are your employees emotionally engaged in their work? Are they your loudest advocates and ambassadors outside of the office, when no one’s watching? If your employees are going through the motions, showing up to be seen and counted, then it’s a fair bet they are not engaged. And I’d wager, further, that their apathy is a drag, a costly drag, on your enterprise.  Actively disengaged employees alone cost the U.S. between $450 billion to $550 billion each year in lost productivity, and are more likely than engaged employees to steal from their companies…
  • One Trend No Small Business Can Afford to Ignore

    Resource Nation
    24 Mar 2014 | 5:00 am
    Trends come and go. Some stick, but most fade faster than you can say VHS. That said, there is one trend of such magnitude that no small business can afford to ignore. The impact of mobile is transforming not only how companies market their products and services, but it’s also changing workplace culture as we know it. First, what does the data tell us? According to the Pew Research Center, more than half of American adults have a smartphone, about two-thirds have a laptop, and 34 percent own a tablet. Studies indicate that anywhere from 41 to 50 percent of emails are currently being…
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    The Digital Letter

  • Box seeks to move the ‘information economy’ forward with new developer tools and pricing to encourage platform innovation

    Ken Yeung
    26 Mar 2014 | 12:20 pm
    Cloud storage platform Box has made a move to show developers that it’s more than just a place to keep files, images, and videos in a safe and secure place on the Internet. At its inaugural BoxDev conference, CEO and co-founder Aaron Levie revealed three new features for the community available today: It’s now easier for customers to deploy the Box platform. Customers and developers are now able to build “rich data applications” connecting data and content together through a new experience. Developers can seamlessly integrate Box’s document embedding and viewing…
  • Facebook’s Acquisition of Oculus VR May Usher The ‘Second Life’ View of Your Social Graph

    Ken Yeung
    25 Mar 2014 | 8:40 pm
    Facebook has gone ahead and made another bold purchase. On Tuesday, the social networking company announced that it had paid $2 billion in cash and stock for Oculus VR, the creators of a virtual reality headset useful in 3D gaming. Some were befuddled and chagrined by the move, wondering what benefit Facebook would have with the yet-to-be-tested product. Company CEO Mark Zuckerberg offered up a hint as to its potential by saying: Mobile is the platform of today, and now we’re also getting ready for the platforms of tomorrow. Oculus has the chance to create the most social platform ever, and…
  • Twilio’s Foundation Adds Open Source ‘Rapid Response Kit’ To Help Teams Deploy Apps In A Crisis

    Ken Yeung
    13 Mar 2014 | 9:05 am
    It’s no surprise that technology has played an integral part in times of disaster, emergency, or crisis. Companies like Twitter, Facebook, and Google have all offered their support to assist people in affected parts of the world to ensure that they can communicate with their loved ones and to help share eyewitness accounts. Twilio happens to be one of those companies and it has launched a new open source offering it’s calling a “Rapid Response Kit”, designed to help rescue teams and organizations quickly deploy telecommunication-focused apps. Available through the…
  • Flipboard Gets More Personal With Acquisition of Zite

    Ken Yeung
    5 Mar 2014 | 12:48 pm
    On Wednesday, digital magazine publisher platform Zite was acquired for the second time … this time by its main competitor Flipboard in an all-stock transaction with CNN. You might remember that CNN picked up Zite in 2011 for $20 million. The deal will see Zite shuttered and the team moved over to Flipboard’s offices, with the exception of CEO Mark Johnson, who will be departing to pursue other ventures. You can read more about the deal here, but what makes this fascinating is it opens up an incredible opportunity for Flipboard to get more personal in what users are reading on its…
  • Moving On…Hello Orange

    Ken Yeung
    21 Feb 2014 | 1:55 pm
    As we wind down the week filled with news of Facebook’s monstrous acquisition of WhatsApp for $19 billion, Paul Graham stepping down as president of Y Combinator, Apple acquiring Burstly (creators of TestFlight), and more, I thought it might be a good time to reflect on what’s been going on in my life and where I’ll be heading soon. I must admit that I’m rather nervous about writing this post — it’s certainly not easy. So I’ll just flat out say it: next week will be my last time writing as a full-time journalist at The Next Web. It’s time for me…
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    David Horne

  • Ego: The Most Expensive Thing You Own

    David Horne
    27 Mar 2014 | 8:20 pm
    “Your ego is the most expensive thing you’ll ever own.” One of the biggest obstacles for success (in life) is ego. I’ve seen too many failed businesses and wrecked relationships due to ego problems. Small things that could be remedied with a little humility and perspective cost them everything. And all of us have one. […] The post Ego: The Most Expensive Thing You Own appeared first on David Horne.
  • Starting Matters

    David Horne
    13 Mar 2014 | 7:08 pm
    We talk a lot about finishing without giving starting its due credit. Starting matters. A lot. I’m not talking about the world of minimum viable products (MVP) or getting something shipped so you can learn. Those things are good and super important. But the truth is, starting right can save you time, relationships, finances, etc. […] The post Starting Matters appeared first on David Horne.
  • Movie Lessons: Ira Glass Teaches Us To Fight Through The Gap

    David Horne
    5 Feb 2014 | 8:35 pm
    I’ve seen Ira Glass’ YouTube interview on storytelling several times. I was thrilled when I ran across this video clip about the GAP on Vimeo. Here’s the thing. When we set out to do something well, it takes time. There’s this period of testing. Seth Godin calls it the Dip. Other folks may call it […] The post Movie Lessons: Ira Glass Teaches Us To Fight Through The Gap appeared first on David Horne.
  • Lighting Up The Dark

    David Horne
    27 Jan 2014 | 8:52 pm
    A few weeks ago, I alluded to a new project I’m launching soon. A lot of pieces are falling into place, and as we get closer to shipping, the battle against fear grows stronger. I’d like to share with you a picture about fear that I was given recently. I’m not sure what journeys you’ve […] The post Lighting Up The Dark appeared first on David Horne.
  • Motion

    David Horne
    14 Jan 2014 | 12:34 pm
    Trust only motion It’s time to run Let’s give to the chase The past is a notion We need to erase   The post Motion appeared first on David Horne.
 
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    Digital, Branding, Experiential & Promotions Insights | Moosylvania Blog

  • 3 UX Predictions for 2014 and Beyond

    Sean Sasso
    17 Apr 2014 | 6:41 am
    User Experience (UX) is changing, and it’s changing fast. With web available everywhere, the only thing that limits our interaction with the vastness of the web is the industry’s ability to give users meaningful and personalized, yet efficient, experiences. Here are my 3 predictions for UX trends in 2014 and beyond that will both help further standardize the web, while making it more applicable to different user types. 1. Options tabs in menus, including font size, left handed layouts and night mode.  Accommodating different types of users with the same content is becoming more…
  • A Guide to Covering Events Live on Social Media: Part Two

    SeanMcCornick
    15 Apr 2014 | 6:30 am
    Last week we put together a checklist to prepare you for covering an event on-site for a client. This week, we’re going to arm you with some tips to make sure the day of the event goes as smoothly as possible. Put on your war paint, it’s game day.   Game Day Tips Arrive at the venue early so you have a lay of the land Nothing’s worse than starting off on the wrong foot. Check in with the client if they’re in attendance It’s good to give them a quick rundown of your game plan because they might have last minute requests. Get comfortable Things are going to be hectic, make sure…
  • A Guide to Covering Events Live on Social Media: Part One

    SeanMcCornick
    10 Apr 2014 | 6:30 am
    Real-time is the name of the game in this digital world of ours. Gone are the days when reporters would attend an event, write about it, then filter it through an editor. Current event coverage has to be done on the spot, or people don’t care. With that said, the Average Joe seems to think that those who cover events for brands or news publications are playing around on their phones, nonchalantly posting whenever they feel like it. Not even close. There’s a lot of preparation that goes into the process, and there are many ways you can cover an event (on-site, remotely) for different…
  • Facebook Organic Reach for Brands is Plummeting – What Should We Do?

    marian.mcmillion
    3 Apr 2014 | 7:03 am
    As Interactive Strategists and Community Managers at a digital agency, we’ve spent thousands of hours creating, strategizing, monitoring and communicating with people to develop and grow communities for brands on Facebook. We’ve recruited new fans, transformed brand likers into brand lovers and persuaded brand admirers to be devoted brand ambassadors. So, when Facebook recently revealed that in the next six months they will slash brands’ organic page reach down to only 1-2%, we needed to devise a plan to reach the fans we so diligently worked to acquire. We sat down as a team to…
  • Truth, Justice and the Millennial Way: Marketing To The Digital Native Generation

    nortycohen
    1 Apr 2014 | 6:00 am
    Today, Moosylvania launched a study that’s been in the works the past six months – “Is Your Strategy Showing? Truth, Justice and the Millennial Way.”  This group of digital natives is a key target for many of our clients. We wanted to know how Millennials adopt brands. What makes a brand their favorite? What media do they prefer to connect with brands? We started the project by hiring a Ph.D. in research to develop a survey and execute a statistically significant 1,000-person panel across the country – with an evenly divided group of males/females, representing geographic…
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    PropelGrowth

  • [Urgent] To Our Blog Subscribers

    trendspotters@propelgrowth.com (Phil Donaldson)
    11 Apr 2014 | 12:16 pm
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). A Big “Thank You” First, we’d like to thank you for being a loyal subscriber. We hope that you’ve been receiving value from our blog. Our goal is to provide insight and information that enhances your work day. We’re Changing Our RSS Feed Since the inception of our blog, we’ve been using Google’s Feedburner product to deliver each post to you via RSS (Really Simple Syndication). As we’ve seen the demise of Google Reader last year, it’s only a matter of time before Feedburner fades completely…
  • Does Your Content Marketing Comply With A Code Of Ethics?

    trendspotters@propelgrowth.com (Phil Donaldson)
    7 Apr 2014 | 9:26 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). I recently came across a great post from Contently that discusses their code of ethics. It’s a good idea for marketers to establish and observe a code of ethics for your content in order to build trust with your audience. Here are some suggestions. But I’d love to hear your ideas too. Adhere to Core Values of Honesty, Integrity, Accountability and Responsibility The reason buyers often don’t trust financial technology marketing content is because some vendors “stretch the truth” about the…
  • 5 Rules of Speech-writing Applied to Content Marketing

    trendspotters@propelgrowth.com (Phil Donaldson)
    31 Mar 2014 | 10:31 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). A recent Lewis PR blog post shares insights from a talk given by Jon Favreau, who was until recently, President Obama’s Director of Speechwriting. He shared 5 rules of speech-writing that I think need to be applied not only to important political speeches, but to every piece of content your marketing department produces. I’ve borrowed my headings below directly from the Lewis PR blog. Quotations below are also from that blog post. 1. “The Story Is More Important Than the Words” Before you start…
  • Constructing an Effective B2B Lead Generation Plan

    trendspotters@propelgrowth.com (Phil Donaldson)
    24 Mar 2014 | 4:13 pm
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). Having a healthy number of leads is a crucial part of driving revenue. But often B2B marketers are challenged by determining what constitutes a qualified lead. This is often because they’re unclear about where a given prospect is in the buying cycle. The result? Sales wastes their time contacting people that are not yet ready to buy. To gain greater insight into the lead generation and management process, Salesfusion and Demand Metric conducted a study. The goal was to understand how today’s marketers…
  • FinTech Marketing – No Field Of Dreams

    trendspotters@propelgrowth.com (Phil Donaldson)
    12 Mar 2014 | 8:00 pm
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). The “Field Of Dreams” Overt Sales Pitch Recently we began an engagement with a new client. We spent some time teaching them about content marketing and how important it is to educate customers instead of pitching. “Yeah, yeah,” the director of marketing agreed. “But our customers are different.” — as though their customers would want an overt sales pitch! They’re actually convinced that “if we build it, they will come.” Well, marketing financial technology isn’t like building a Field Of…
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    Pamorama | Social Media Marketing Blog

  • 8 Ways to Get More Pinterest Followers

    Pam Dyer
    6 Apr 2014 | 12:43 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • 25 Excellent Content Marketing Tools for Your Brand

    Pam Dyer
    23 Mar 2014 | 10:54 am
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • How to Develop Buyer Personas (Part 1)

    Pam Dyer
    16 Mar 2014 | 2:21 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • Beware of Shady Business Practices

    Pam Dyer
    10 Mar 2014 | 8:04 am
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

    Pam Dyer
    8 Mar 2014 | 3:43 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
 
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    Diamond Website Conversion » Blog

  • How Important Is Responsive Design For Website Conversion?

    Marty Diamond
    31 Mar 2014 | 10:41 pm
    Responsive design has changed the game for a lot of website owners. In fact, more people are using smartphones and tablets for surfing and shopping. According to Nielsen, over 70% of smartphone shoppers use a store locator before going out to that store. NPD says that in America alone, over 25 million people are using Coupon apps every month. There are so many mobile stats out there that websites have to conform to the times, and that means seeking a responsive design solution. The problem is that while there are people realizing this and even trying to implement a solution, they are doing it…
  • Better WordPress Search With Relevanssi

    Marty Diamond
    17 Mar 2014 | 4:12 pm
    Let’s face it! WordPress search is not the greatest. Searching for a term doesn’t always bring up the most relevant sources. As a site that offers services in optimizing your site for better conversion, the search within your website is just as important as the results given by the big search engines. We recommend Relevanssi for the task. While we use the premium version of Relevanssi here at Diamond Website Conversion, the free version does a great job. In fact, for those who previously used Search Unleashed (which has been deprecated) and wpSearch, Relevanssi is the plugin is an…
  • An Overview of WordPress SEO by Yoast

    Marty Diamond
    13 Feb 2014 | 1:18 am
    There are a lot of different WordPress plugins just for SEO alone. One of the more popular plugins in WordPress is WordPress SEO by Yoast. It’s really easy to install, but a lot of people don’t really understand the areas, so here’s an overview of WordPress SEO by Yoast. If you get confused, don’t worry, this plugin comes with a cool little tour guide! An Overview of WordPress SEO by Yoast What can WordPress SEO by Yoast do? WordPress SEO allows you to have more control over how your site’s results appears on search engines. This plugin is very robust and…
  • How To Create A Simple Newsletter Campaign With MailChimp

    Marty Diamond
    4 Feb 2014 | 11:25 pm
    Here at Diamond Website Conversion, we use MailChimp for our email campaigns. The great thing about MailChimp is that it is a great service for anyone starting off. The actually have a free account that helps bootstrapping business owners and bloggers build a solid following. In fact, the limit on their free account is for anyone with under 2,000 subscribers and allows you to send out a maximum of 12,000 emails per month. The other convenience with MailChimp is that it integrates with most content management systems like WordPress, and you can even connect it with Facebook. You can even…
  • Encourage Sharing with Click to Tweet

    Marty Diamond
    30 Jan 2014 | 12:50 pm
    Just attended a Market Motive Webinar with Bryan Eisenberg on Conversion Copywriting…and one of the things he recommended was Click to Tweet – a WordPress plugin that lets you easily set up a quote on your blog that your readers can click to tweet. Here’s what it looks like on one of our recent blog posts on refreshing and re-purposing your content:     The plugin is free at WordPress Plugins –  here’s the link to get Click to Tweet .  It’s easy to install, just follow the directions under the Installation Tab   Once you’ve…
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    DR4WARD

  • What Does An E-Commerce Marketing Roadmap Look Like? #infographic

    Dr. William J. Ward aka DR4WARD
    17 Apr 2014 | 4:57 am
    What Does An E-Commerce Marketing Roadmap Look Like? #infographic Click on the image to enlarge and zoom in. Bootstrapping Ecommerce Guest post by Yin Wu I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting…
  • How Does Leadership Change Affect Apple? #infographic

    Dr. William J. Ward aka DR4WARD
    17 Apr 2014 | 4:46 am
    How Does Leadership Change Affect Apple? #infographic Ohio University Guest post by Yin Wu I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other…
  • How Is The Mobile Usage For Social Media Users? #chart

    Dr. William J. Ward aka DR4WARD
    17 Apr 2014 | 4:35 am
    How Is The Mobile Usage For Social Media Users? #chart comScore Download full report here Guest post by Yin Wu I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use…
  • COM 600 Social Media Theory and Practice #NewhouseSM6 Spring 2014 "To Do" & Reading List - Due Wed., April 23

    Dr. William J. Ward aka DR4WARD
    17 Apr 2014 | 4:22 am
    COM 600 Social Media Theory and Practice #NewhouseSM6 Spring 2014 "To Do" & Reading List - Due Wed., April 23 Note: Make sure you are following the correct class name - COM 600 Social Media Theory and Practice Hashtag - #NewhouseSM6. You can also find the class schedule and progress here: COM 600 Social Media Theory And Practice #NewhouseSM6 Spring 2014 - What We've Accomplished So Far! There are four parts to this weekly "To Do" List:  Individual or Team Teaching Presentation Readings  Hootsuite Certification Courseware & Social Media Courseware…
  • What If Everybody Ran? #IfEverybodyRan A Fun and Creative #Interactive Running #infographic

    Dr. William J. Ward aka DR4WARD
    16 Apr 2014 | 6:41 am
    What If Everybody Ran? #IfEverybodyRan A Fun and Creative #interactive Running #infographic Click on the image and scroll to experience the interactive run from MIzuno USA (Takes a minute to download.) MIzuno USA I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and…
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    Contractor Websites & Social Media For Contractors

  • The Trouble With Websites

    Darren
    15 Apr 2014 | 3:57 am
    The headline is a bit misleading because I don’t have all that much room. The headline should be, the trouble with websites when you design your own site. Take these tips into consideration if you are responsible for your website design. Click image for a larger view. The Big Problem With Small-Business Sites from MyCaseSD The post The Trouble With Websites appeared first on Contractor Websites & Social Media For Contractors.
  • Another Reason Buying Likes Ruins Your Business

    Darren
    14 Apr 2014 | 6:06 am
    So, by now you know all the reasons you shouldn’t buy likes, its deceptive, its doesn’t generate actual business, it is a waste of money. All are right…and there’s one more.  One day (sooner than later) you may want to advertise on Facebook. Anywhere from a $5 boost to a full-scale ad campaign into the thousands of dollars a month.  I got news for ya… When you buy likes and they come from some far off land, from far off profiles that won’t/don’t matter to your actual real-life marketing efforts, all of your numbers (you track your numbers right?) inside of Facebook…
  • What Color Your Logo is Matters

    Darren
    7 Apr 2014 | 2:45 am
    If you thought you would just whip up a logo and be done with it, you need to know your choice of color matters…in the eyes of your prospects. Below is a visual representation of what colors have traditionally been used by specific industries in their logos and marketing…and why. What do your colors say about you? Click on image to enlarge. The post What Color Your Logo is Matters appeared first on Contractor Websites & Social Media For Contractors.
  • Spring Cleaning For Your Website

    Darren
    3 Apr 2014 | 4:56 am
    When you look at your site, you have to create a space that if an alien came down to Earth, needed a new kitchen or wanted siding done on her new house, she would know how to navigate your site. In other words… If it doesn’t help you sell, get it the hell off of your website! The post Spring Cleaning For Your Website appeared first on Contractor Websites & Social Media For Contractors.
  • Contractors should use Google+ for marketing-A Guest Post by Randy Patton

    Darren
    26 Mar 2014 | 5:05 am
    Google Plus is an SEO (search engine optimization) lover’s dream. If you think about it, it’s really quite simple, Google Plus is owned by the number 1 search engine Google! So WHY wouldn’t you want to market on Google+? Google is the biggest search engine on the planet. One of the things that people often forget about the Internet is that it is an effective way to advertise a business to customers located across the country and across the street. Your neighbors and friends are using the Internet to find new businesses and buy products just as anyone else in the world would do.
 
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    Webolutions

  • Webolutions Launches New Website for NXTLAW

    Amy Martinez
    17 Apr 2014 | 9:34 am
    Client Name: NXTLAW Client Website URL: www.NXTLaw.com Project Type: New Website Creation Client Background: NXTLAW focuses on business law. They can help you start your business, grow your business and transition your business. With extensive business backgrounds, they are uniquely equipped to assist you with all of your business needs. Specific Project Goals & Challenges Create messaging that is true to the NXTLAW brand and way of doing business Create content that is easy for site users and potential clients to understand Organize content in a way that makes it... Read More
  • John Brackney Joins Denver Marketing Agency Webolutions

    admin
    14 Apr 2014 | 7:21 am
    Brackney brings two decades of active service in government including Arapahoe County Commissioner and political engagement at many levels, and unmatched advocacy for the greater Denver business community to the newly-created position.
  • Current Marketing Trends – Brand Focus

    John Vachalek
    8 Apr 2014 | 1:35 pm
    I want to begin this post with a simple challenge. Take a look at your website, your print ads, or your brochures and answer this one question, “Are you pitching a product or service, or are you telling people who you are as an organization?” Let’s explore these subtle differences: Product Focus If the images used in your marketing do not show any sort of human interaction, personal engagement, or convey emotion, your marketing is most likely product or service based. If you do not share statements pertaining to what... Read More
  • Allow Your Email & Social Media Marketing to Work Together

    Carrie Gottschalk
    7 Apr 2014 | 1:47 pm
    Do you have a 2014 social media marketing goal of increasing your Facebook fans or your email list? Now you can combine the two platforms to work together and allow you to reach your goals! One scenario is that you may have a small email list but a large Facebook audience. There are many Facebook tabs and apps that you can install that will work as data captures for your Facebook audience that permit you to import email addresses into your email list. You can do this by offering your... Read More
  • Webolutions Launches Responsive Website for TRACOM Group

    Amy Martinez
    3 Apr 2014 | 8:46 am
    Client Name: TRACOM Group Client Website URL: www.TracomCorp.com Project Type:  New Responsive Website Creation Client Background: TRACOM Group provides “Ah Ha’s” to people as to how and why they act and interact with the world around them the way they do. They do this by teaching people about the core elements of an individual; their behavior, their emotions and their mindset and the impact these elements have on them each and every day. TRACOM Group calls the sum of these core elements Social Intelligence and most people are completely unaware... Read More
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    Marketing and Social Media by us

  • Want to get noticed on LinkedIn? by Lisa Chapman

    Lisa Chapman
    14 Apr 2014 | 1:13 pm
    Killer ways to improve your LinkedIn profile Michael Stelzner has a great gift. The social media marketing tips he shares through his Social Media Examiner newsletter are valuable, concise and easy to apply. That’s why I’m eager to share the wisdom of Debra Eckerling, one of his expert authors. If you want to stand above the crowd on LinkedIn, here’s what you need to do: #1 – Possibly the most important part of your LinkedIn profile, your headline is your hook.It should be memorable with a hint of a tease that makes people want to read more. He gives you a link to 10 examples that…
  • Superb Customer Service by Lisa Chapman

    Lisa Chapman
    26 Mar 2014 | 1:24 pm
    The Secret to a Steady Stream of Referral Business Last week, quite unexpectedly, the dreaded ‘check engine’ light on my new (used) Jaguar popped on. Knowing that I needed to pull over immediately, I found myself on the exit ramp calling AAA. Little did I know that I was in for a real treat that day. My repair shop, Precision Tune Auto on Nolensville Road in Nashville Tennessee, owned by Mike Linehan, was about 12 miles away. But getting the vehicle there was way more important than the $5 per mile (over 5 miles) that AAA charged me. I trust Mike. And for very good reasons. While my…
  • Credit Union Marketing by Lisa Chapman

    Lisa Chapman
    13 Mar 2014 | 11:18 am
    Tips, Tricks and Techniques for Small Budgets At a recent fundraising dinner, I found myself sitting next to the CEO of a credit union. Since I am a marketing and social media consultant, we hit it off and launched into a conversation in earnest. He admitted that he was particularly challenged by the new opportunities in the social media arena. I assured him that most small business owners feel the same way. His marketing is regulated, and so he needs to stay in compliance and didn’t know how to go about it. After a bit of research, I was able to help him out with a few tips from…
  • Fresh Content Ideas by Lisa Chapman

    Lisa Chapman
    25 Feb 2014 | 1:32 pm
    Courtesy of Tipping Point Labs           Follow the 4-1-1 Rule Need fresh content ideas? Who doesn’t? By using the 4-1-1 Rule, you will attract and engage your target audiences, give them value, and come out the winner! The 4-1-1 Rule was coined by Tippingpoint Labs and Joe Pulizzi of the Content Marketing Institute. The rule states: “For every one self-serving tweet, you should retweet one relevant tweet and most importantly share four pieces of relevant content written by others.” Why? Because when you lift someone else up by circulating their content (with…
  • Have I Found the Perfect Website Layout? by Lisa Chapman

    Lisa Chapman
    14 Feb 2014 | 9:53 am
    Amie Valpone’s Healthy Apple comes close     Clearly, when it comes to website layout, no one-size-fits-all exists. But some are ‘more perfect’ than others. Here’s one that gets raves for achieving a whole lot in an efficient, very effective way: TheHealthApple.com. Kudos to the designer, Zesty Blog Consulting and the owner, Amie Valpone, for working together on this first-rate website design. They clearly teamed up to express Amie’s passion and business offerings with a design that works behind the scenes, too. Healthy Apple may not be all that you want or need, but I’d…
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    Smedio - Business Ideas Worth Sharing

  • 7 Blunders that Strangle Online Startups

    Tracy Vides
    17 Apr 2014 | 3:18 pm
    Share on FacebookShare on TwitterE-mail Each morning we wake up to about a hundred new online startups. Some make headlines (and eventually get bought out for $19 Billion) while others potter about for a while before dying an untimely death. In fact, a study carried out by Shikhar Ghosh, Senior Lecturer at Harvard Business School, found that of the over 2000 startup businesses the team studied, nearly 75% ended in failure. With the numbers piled up against you, the last thing you want is for your dream project to become yet another dire statistic. Avoid the dangers of hellfire by simply never…
  • 24 Applicants Wouldn’t Imagine Doing this Job, Until They Found Out Why Billions Are Already Doing It

    Douglas Idugboe
    15 Apr 2014 | 12:02 pm
    This is definitely the World’s most difficult job. This fake “Director of Operations” job was posted by Mullen, a Boston based advertising agency, for a client called, Rehtom Inc. According to Adweek, this ad was posted online and newspapers and garnered 2.7 million impressions. The 24 respondents couldn’t believe the job description. Some of the the applicants described the job as “inhumane”, “almost cruel, sick twisted…”, etc. until they discovered billions are already doing the job for free. Share on FacebookShare on TwitterE-mail Share…
  • What to Tweet When You Don’t Know What to Tweet

    Douglas Idugboe
    13 Apr 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail What to tweet? Many Twitter users experience a Tweeter’s block similar to writers who suffer from a Writer’s Block at some stage or the other in their life. They just don’t know what to tweet about? There are times when it becomes difficult for you as a Twitter user to decide what to tweet about and what isn’t worth tweeting. If you are facing a tweeting dilemma, be rest assured that you are not the only one experiencing it in Tweetosphere. As a Twitter user, your tweets decide the popularity of your business and brand. Just follow these 5…
  • How to Protect Data in a Workplace Using Employee-Owned Mobile Devices

    Douglas Idugboe
    7 Apr 2014 | 11:10 am
    Share on FacebookShare on TwitterE-mail Mobile businesses increasingly face challenges with protecting both sensitive information and their reputations. It takes years to build a reputation and only seconds for an employee to unknowingly do something that will destroy that reputation. According to research by Cisco, employees around the world are engaging in behaviors that put both corporate and personal data at risk. For example, 44 percent of employees misuse corporate computers, sharing work devices with others without supervision, while 46 percent of those employees admitted to…
  • The secret structure of great talks

    Douglas Idugboe
    2 Apr 2014 | 12:17 am
    There`s a secret structure to great talks. A careful analysis of great speeches ranging from the “I have a dream” speech to Steve Jobs’ iPhone launch, you’ll notice a common thread and architecture. In this TED video, Nancy Duarte, author of slide:ology and resonate, breaks down the structure of great talks and how to make a powerful call-to-action in an enjoyable way. Share on FacebookShare on TwitterE-mail Share on FacebookShare on Twitter Want more stuff like this? Hit the “Like” button below to get notified via Facebook… The post The secret…
 
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    Great B2B Marketing

  • How to Find Elusive B2B Buyers

    Christopher Ryan
    15 Apr 2014 | 9:04 am
    Okay, it’s time for a little honesty. How many of your potential buyers want to hear from you on an unsolicited basis?  How many are glad that you called when they weren’t expecting to hear from you? How many are happy that you keep sending them email after email until they finally click on the “unsubscribe” link and remove themselves from your email list? For that matter, how many would appreciate you showing up at their office without an appointment? The answer to all these questions is the same. Few people appreciate overly aggressive marketers and sales people, and because of…
  • The Pros and Cons of Competitive Marketing

    Christopher Ryan
    1 Apr 2014 | 3:50 pm
    As a B2B marketing outsource provider, our clients sometimes ask about the advisability of running a competitive marketing campaign. This is a decision that is rich with opportunity but also fraught with peril.  So how do you exploit the opportunity while leaving the peril behind? First, make sure you understand why you want to run the competitive campaign in the first place. To create a winner, you have to be able to identify those who have already purchased from your competitors or are planning to do so. Then you need to reach these individuals and companies with an offer so compelling…
  • Why Your Allies and Actions Are Crucial in B2B Marketing

    Christopher Ryan
    18 Mar 2014 | 2:48 pm
    Tom Peters, noted management guru and author of groundbreaking books like In Search of Excellence and Pursuit of WOW, published some great (and free) content about the importance of allies and action for driving change in business. You can download a copy here. Let’s first talk about the action part of the story. Like me, Peters is a huge proponent of the Ready…Fire…Aim principle. We are living in a business environment where great initiatives start small and are highly iterative. New ventures are started with minimum viable products (MVP) and fast failure is the key. According to…
  • Assumptions are the Enemy of Good B2B Marketing

    Christopher Ryan
    12 Mar 2014 | 1:25 pm
    Human nature causes us to assume that others share our interests, fears and motivations. We tell ourselves: I am an intelligent and logical person – so why shouldn’t others feel and think like me? And if this is the case, I simply have to create promotions that reflect my personal preferences and the orders will flood in. This attitude is reflected in the following types of comments: That offer doesn’t appeal to me. I don’t like that color, so we shouldn’t use it. That marketing media/technique doesn’t work. It worked in the past, so we need to keep doing it. Nobody reads long…
  • B2B Marketing: Know the Trends, Pick the Right Strategy

    Christopher Ryan
    28 Feb 2014 | 1:27 pm
    What key tactics best fit our Marketing Strategy?What B2B marketing tactics are working now for others, and how well?Where should we emphasize or deemphasize our marketing focus? In working with leading global B2B companies, our Fusion Marketing team is extremely familiar with the cost/benefits of various lead generation programs. In fact we work closely with the management teams of numerous B2B product and services companies to build and help execute a marketing strategy that fits their industry and their sales model. Knowing the most effective tactics can help you refine or enhance your…
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    Hinge Branding and Marketing Blog

  • What is a Visible Expert?

    Lee Frederiksen
    16 Apr 2014 | 9:19 am
    A Visible Expert℠ is an industry expert that is well-known in the marketplace. Your firm likely has individuals that are well-respected and are the internal experts on your industry. However, they don't provide the same level of impact that a Visible Expert does. In this video, learn more about Visible Experts and the value they provide for your firm's brand. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn.       Related StoriesVisible Expert Profile: Staci RiordanWhat Every Managing Partner…
  • What Every Managing Partner Needs to Know About Marketing Professional Services

    Lee Frederiksen
    14 Apr 2014 | 6:16 am
      Every day, managing partners are required to make decisions about topics we are not fully informed about.  One day it may be about investing in a new piece of software, the next it may be about structuring a new compensation system.  Perhaps the area where these decisions are most common and most fraught with peril is marketing. In most firms, the managing partner does not have an extensive background in marketing. Yet we are called upon to make decisions that will directly impact the growth and profitability of our firms.  A Little Perspective Please In this post,…
  • How to Grow Your Email Contacts Organically

    Kathy Dam
    11 Apr 2014 | 10:02 am
      The benefits of email marketing have been proven time and time again. Here are a couple notable statistics. About half of B2B companies spend at least 10% of their marketing budgets on email, and email marketing’s ROI has been found to be 127%. In other words, for every $1 you put into email marketing, you can expect to get $1.27 in return. But before you can reap the full benefits of email marketing, you need a list of contacts to actually email, and not any old list will do. It should be robust and full of individuals within your target audiences.  So, how do you attain…
  • SlideShare Presentation — Finding Experts: Why & How Clients Find Visible Experts

    Sylvia Montgomery
    9 Apr 2014 | 7:41 am
    In both our research and our day-to-day experience, we’ve repeatedly seen that when professional services buyers require expertise, they tend to search for professionals who have achieved a high profile and outstanding reputation in their marketplaces. Whether they’re looking to overcome a challenge or pursue a new opportunity, purchasers want to engage a particular type of professional that we call Visible Experts℠. This demand for expertise can be a tremendous boon for professional service providers with in-house Visible Experts℠. The high profile and credibility…
  • Visible Expert Profile: Staci Riordan

    Lee Frederiksen
    7 Apr 2014 | 10:16 am
      At Hinge we have been studying Visible Experts℠, people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Staci Riordan, a Visible Expert for fashion law.  Growing Up in the Fashion World Staci Riordan learned about the fashion business at her family’s kitchen table. With a mother who made and sold children’s clothing, and a grandfather and…
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    Aaker on Brands

  • Is Your Brand Vision Realistic?

    9 Apr 2014 | 12:00 am
    Look for Proof Points and ImperativesWhat does a winning brand vision look like? As I noted in a recent post, the brand vision should reflect and support the business strategy, differentiate from competitors, resonate with customers, energize and inspire employees and partners, adapt to different markets and precipitate a gush of ideas for marketing programs.Creating a brand vision that meets these requirements is a great start to success. However, the brand vision implies a promise to customers and a commitment by the organization. It cannot be an exercise in wishful thinking but, rather,…
  • Personal Branding Lessons from The Haas School of Business

    2 Apr 2014 | 12:00 am
    Perhaps the most important aspect of your professional life is your personal brand. How are you professionally perceived by colleagues and others? Given that your professional image is critical to your success and well-being, why would you not have a personal brand vision and manage toward that vision? In reviewing the Haas School of Business brand vision, I was struck with its potential to be a role model in developing and implementing personal brand vision elements.The Haas School of Business at UC-Berkeley, under the leadership of Dean Rich Lyons, has developed an outstanding brand vision…
  • Is Your Brand a Giver, or a Taker?

    26 Mar 2014 | 12:00 am
    Adam Grant’s book Give and Take suggests that all people take different dominant approaches to their jobs. They are either defined as “givers,” “takers” or “matchers.” Research shows that these different styles can affect performance and satisfaction. I wonder if the same paradigm could be applied to brands, and whether some of the psychologically based research that Adam reports could shed light on the management of firms and brands. Are some brands and the firms they represent “givers?” And if so, under what circumstances is that style of operating likely to result in…
  • It Starts With a Brand Vision

    19 Mar 2014 | 12:00 am
    As I was writing my latest book, Aaker on Branding: 20 Principles that Drive Success, I realized two things:First, brand identity is the cornerstone of brand strategy and brand building. You need an articulated description of the aspirational image for the brand, what you want the brand to stand for in the eyes of customers and employees. That description drives the brand-building component of the marketing program, and greatly influences the rest of your brand’s activity. In fact, seven of the 20 principles in my book are centered on getting the brand identity concept right.Second, I had a…
  • Is the Influence of Brands Fading?

    12 Mar 2014 | 12:00 am
    James Surowieck recently published an article in The New Yorker entitled “Twilight of the Brands,” in which he suggests that brands are losing their ability to influence consumers. His logic was based on a book by my friend Itamar Simonson and Emanual Rosen, Absolute Value in which the authors argue that customers are now able to behave much more rationally than in the past in light of increased access to objective information about products and services through the Internet. Users of products and services share their experiences, experts share their opinions, and price information is…
 
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    Jason Dea - Inside the mind of a kid today...

  • Supercharge your eCommerce with referrals

    Jason Dea
    17 Apr 2014 | 7:21 am
    For those of you who are interested in this type of thing, I've just written a new whitepaper on referral marketing and how it can improve your e Commerce business over at my other site.Check it out, and let me know what you think
  • Where does the time go?

    Jason Dea
    15 Apr 2014 | 8:13 am
    I pretty much have no time to maintain this blog these days.HOWEVER. There is a very good reason for that.I invite you to check out my latest venture. We're changing the world of referral marketing and in the process hoping to help our eCommerce clients make their referral program,s effortless and effective...www.forewardsapp.comand if you did enjoy my amateur writing it's continuing on... for good or bad here:www.forewardsapp.com/blog
  • Empty your mind... Timeless advice from Bruce Lee

    Jason Dea
    15 Jun 2012 | 7:17 am
  • To upgrade or not to upgrade... the question for RIM

    Jason Dea
    5 Apr 2012 | 6:23 am
    Reading the avalanche of bad news coming out of Waterloo these past few weeks, there seems to be one small positive that most pundits agree on.  When RIM releases their new Blackberry 10 devices later this year, it will be a make or break moment for what was once Canada’s most valuable company.I actually think there is a subtle nuance in that sentiment that some are overlooking.  RIM needs to actually get most if not all of their current 75 million users to actually upgrade to the new devices and platform as soon as possible.That’s the precariously same situation that every…
  • Corporate branding and what's wrong with Nickelback...

    Jason Dea
    8 Feb 2012 | 12:12 pm
    There was as a youth I dreamt of becoming a rock star.  In fact some of my friends from that period never gave up that dream.  I got a very exciting message earlier this week that one of those friends was nominated for a Juno this year for Metal album of the year. For any international readers out there the Juno’s are a Canadian version of the Grammies.I sent over a message of congratulations mentioning that “it must be exciting to soon be sharing the stage with perennial Juno nominee – Nickelback”.This seemingly innocuous comment got me thinking about NIckelback.  More…
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    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • Engagement Matters 16: Get Massive Exposure for Your Business

    Wil Hart
    15 Apr 2014 | 11:10 am
    Learn how to create massive exposure for your business by using LinkedIn! It is highly possible that hundreds if not thousands of your ideal clients are looking for solutions to their problems in the LinkedIn groups. Now is the time for you to show up and shine as a true solution provider. The post Engagement Matters 16: Get Massive Exposure for Your Business appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • How to Profit From Your Social Media Profiles

    Sydni Craig-Hart
    9 Apr 2014 | 6:55 pm
    There is only ONE reason you should have a presence on social media for your business. That’s right. Just ONE. The reason is – to use the platform to connect with ideal prospects and get them on YOUR mailing list. It doesn’t matter how many fans, followers or connections you have if those "relationships" aren't generating revenue for your business. To get results from the time spend tweeting, updating your Facebook page and posting on LinkedIn, you need to have in place a strategy that converts your connections to email subscribers. Once a social media connection joins your email…
  • Engagement Matters 15: Increase Your Social Media Activity by 120%

    Wil Hart
    8 Apr 2014 | 10:51 am
    Engagement is the key to starting and building long lasting relationships both online and offline. We have been using an outstanding tool that can increase your engagement with your social media contacts by as much as 180%. After you enjoy the video, follow SmartSimpleMarketing on Instagram! The post Engagement Matters 15: Increase Your Social Media Activity by 120% appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • 15 Fresh Ingredients to Cook Up A Profitable Email List From Scratch

    Sydni Craig-Hart
    2 Apr 2014 | 2:39 pm
    Whether your business “recipe for success” is focused on a few key milestones or you have a big, hearty vision you’re working to achieve, you’re going to get the best results when you use high-quality "ingredients." By that I mean you can "cook up" a profitable email list that is highly responsive, builds connections with your current and potential clients, and allows you to market your brand over time just by using the "ingredients" you probably already have. What ingredients? Here are 15 you can put together to build a high quality list: 1. Your Website Offer visitors a FREE gift in…
  • Engagement Matters 14: How to Stay Connected with Your Target Market

    Wil Hart
    1 Apr 2014 | 6:52 am
    If you want to increase the engagement with your target market, always be a problem solver. Think about the keep in touch strategies that you are currently using. How well are they working for you? This video will take you step by step and show you why it is a valuable engagement tool for Smart Simple Marketing. Build your very own keep in touch strategy and be consistent to keep your target market engaged. The post Engagement Matters 14: How to Stay Connected with Your Target Market appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small…
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    The LogoSportswear & TeamSportswear Blog

  • Get Your Golf On! Who Are You Rooting For In The 2014 Masters Tournament?

    Ed Gaug
    2 Apr 2014 | 2:24 pm
    The 2014 Masters in Augusta, GA is nearly upon us and we are here to help you prepare for the most prestigious tournament on the PGA schedule. For competitors and fans alike, the Masters bring the current state of golf back to its roots. The Augusta National Golf Course, home of every Masters since 1934, has worked very hard to maintain their traditional values when it comes to the game and keeping many traditions alive. Whether it’s the pimento cheese sandwiches or the honorary green jacket given to every winner, the great history of golf lives on with the current stars of the PGA…
  • How Do I Make The Best Custom Baseball Uniform For This Season?

    Ed Gaug
    25 Mar 2014 | 1:41 pm
    Finding the right look for your baseball team this season doesn’t need to be difficult. With just a few easy tips, we can have your players looking like the pros this year, and then all you have to worry about is winning the game. The first step in finding the right baseball uniform for your team is to determine which look is best for your players. How old are they? What level do you play at? How long is the season? The answers to these questions can make the selection process quite easy. For younger players, think pre-Little League, cotton team t-shirts may be the best option. Add a…
  • 10 Ways to Raise Awareness for Autism

    Sharon La Riviere
    21 Mar 2014 | 5:59 am
    According to the U.S. Centers for Disease Control and Prevention (CDC) Autism affects over 2 million individuals in the U.S. and tens of millions worldwide and has increased over 600 percent in the last two decades. It’s a national public health crisis and a disease that many individuals and family are affected by on a daily basis including one of my dear friends. During the month of April, we promote National Autism Awareness Month, however it’s a cause that needs to be promoted every day. There’s a lot that we can do as individuals and communities to raise awareness and money for…
  • 8 Ways You Can Prevent Work-Zone Accidents & Save A Life

    Sharon La Riviere
    12 Mar 2014 | 1:39 pm
    Did you know that according to The Bureau of Labor Statistics there were 669 fatalities in construction and maintenance work zones during 2012? National Work Zone Awareness Week (NWZAW) will be held April 7th through 11th to bring national attention to motorist and worker safety issues in work zones. The 2014 theme highlights the consequences of speeding through a work zone. By informing drivers and workers of the dangers of speeding and other work zone hazards you can not only can avoid fines and jail time, but you can save a life! What you also might not know is about 80 percent of…
  • How Do I Make A Custom Fan Jersey for March Madness?

    Ed Gaug
    11 Mar 2014 | 11:51 am
    This Sunday begins the best four weeks in college basketball. Sixty Eight of the country’s best basketball teams are pitted against one another where the winner continues on until one team is named this year’s National Champions. Will we see another #8 seed make the Championship game ala Butler University in 2011 or will the #1 seeds run away with it? One thing we know, no matter where your favorite team is ranked, you will be cheering as loud as you can. Whether you are in stands as your team takes the court, at your favorite sports bar or on the couch with some popcorn;…
 
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    TrinityP3

  • A simple way to check your advertising agency fees

    Darren Woolley
    15 Apr 2014 | 3:15 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Are you are an advertiser, marketer, procurement professional or even an agency manager? One of the key issues that arise on a regular basis is the advertising agency costs and specifically the rates charged. TrinityP3 has been benchmarking and assessing agency fees and charges for…
  • 10 ways to debunk the digital agency pitch

    Stephan Argent
    13 Apr 2014 | 3:46 pm
    This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 One of the chief reasons I’m called in to help with an agency search is around digital. While marketer digital ecosystems can be extraordinarily complex, the search process around digital doesn’t have to be. If your potential or upcoming digital search is keeping you awake at night, here are ten pointers to help you debunk some of the confusion and help you get some shut-eye: 1. It’s the same only different As odd as it may…
  • Add your voice to the State of the Media Industry debate

    Darren Woolley
    10 Apr 2014 | 3:35 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. In the past 12 months there have been some very thought-provoking articles published on the State of the Media industry in Australia. Many of these have appeared in Mumbrella and were largely kicked off by a cleverly conceived and well received ‘fictional’ piece by…
  • The media agency rebate debate: Schrodinger’s Cat

    Tom Denford
    8 Apr 2014 | 3:58 pm
    This post is by Tom Denford, Founding Partner of ID Comms - a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Are there rebates in the giant U.S. media market? Depending on who you ask, you will likely receive one of two firm responses; “absolutely!” or contritely, “absolutely not!” It’s hard to explain these opposing positions when rebates are widely acknowledged to be part and parcel of the media trading landscape in almost every other country in the world. Better posts than this will lay out the case for each…
  • Global Marketer Week 2014 addresses the big marketing issues

    Darren Woolley
    6 Apr 2014 | 3:30 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The AANA & WFA Global Marketer Conference on 26 March this year was my fourth WFA Global Marketer Week, and the best. Sure, Beijing, New York and Brussels last year were great opportunities to hear from some of the world’s leading marketers on the issues facing the…
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    Circle Research

  • B2B social media – a two horse race?

    Andrew Dalglish
    15 Apr 2014 | 6:39 am
    Social media is time consuming.  The average B2B marketing department spends 17% of their time on it. And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. It seems that social media, in B2B at least, is a two horse race. In 2013 Twitter had the lead by a nose.  Back then 85% of B2B marketers using social media to promote their business, used Twitter to do so.  This has risen to 89% in 2014, but that’s not been enough to hold off a strong push from…
  • How Big Data will shape the researcher of 2020

    Beth Pearson
    28 Mar 2014 | 6:40 am
    A new report from Circle Research and dnx confirms the view that Big Data is the next revolutionary force in marketing.  43% of marketers are already mining petabytes of customer data to uncover hidden insights into behaviour; a further 40% plan to embrace Big Data’s benefits in the next three years. Here’s the good news for the market research community. The report reveals that marketers feel three skills are critical if they want to become CEOs of the future: Knowledge of customer insight and its applications (71% name as critical skill) Excellent communication skills (69%) In-depth…
  • Big data is big news

    Andrew Dalglish
    21 Mar 2014 | 3:02 am
    Click to read report We’ve all heard the hype.  Big Data is the next revolutionary force in marketing.  By mining the petabytes of information which sit on our corporate servers and elsewhere, we can uncover hidden insights into customer behaviour. And a new report from dnx based on a survey by Circle Research of some of the UK’s top B2B marketers suggests the hype is fast becoming reality.  Eight in ten marketers already use Big Data (43%) or plan to (40%) in the next three years. Those that have embraced Big Data tell us that it’s fundamentally changing how they view and engage…
  • B2B brands are dead. Long live B2B2C brands!

    David Willan
    25 Feb 2014 | 8:29 am
    I’ve been having a quick look at the list of top 20 B2B brands compiled by Superbrands UK and published earlier in the week (see the full list of B2B superbrands here).  Three things strike me as being really interesting: Being a brand that is exclusively B2B isn’t enough With the possible exception of Rolls Royce (where the aviation brand probably benefits from the association with the luxury car brand) none of the top 20 brands are exclusively B2B.They’re allpresent in both B2B and B2C and so perhaps should be viewed as B2B2Cbrands.  Even a strongly ‘industrial’ brand like…
  • Branding is bullshit

    Andrew Dalglish
    18 Feb 2014 | 12:08 pm
    “Branding is marketing bullshit. Only FMCG firms who need to build aspirations and desire worry about stuff like that. B2B is different. The relationship is with me – the sales guy – not the corporate brand. Even if it wasn’t, buyers are rational and put emotions to one side. And anyway our brand is just fine, the logo is great Sound familiar? As a marketer you no doubt recognise the value of a strong brand.  77% of the 100 B2B marketing leaders we recently surveyed for the B2B Leaders Forum went so far as to describe branding as critical to their company’s future growth. So you…
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    Inbound marketing blog

  • 4 digital marketing trends to watch in 2014

    Ilias Chelidonis
    13 Apr 2014 | 12:35 am
    Although we are already in the second quarter of the year, there is still plenty of time to adjust your marketing strategy and budget on some key trends in 2014. This very good infographic from our friends and partner at Syndacast sums it up. Content marketing will become increasingly important, therefore, if you are still not working on a solid plan, now is the time to do so. You need to view this as a long term investment that will help your business drive actual sales and not a nice to have asset. Content will help you create relationships with customers, build trust and ultimately…
  • 8 ways to use Instagram for business

    Ilias Chelidonis
    8 Apr 2014 | 6:22 pm
    Few of the things I like about Instagram is its simplicity to use as well as its focus on just one thing, images. This can be a great tool for most of businesses these days because it is all about visuals. You do not need to worry about text updates, just grab a great photo and post it. This great infographic by Thesocialtree team, shows 8 ways to use Instagram for business that are practical and easily adopted. All you need to do is take action and start shooting. Over to you, have you used any of these ways and what was your followers’ reaction? No related content found.The post 8 ways to…
  • 29 ways to stay creative

    Ilias Chelidonis
    1 Apr 2014 | 8:41 pm
    This is a very unusual kind of post for Thewebcitizen.com, however, i believe it matches very well with the mentality of staying alert and always willing to learn. I agree with all of the 29 ways to stay creative, however, I find that staying focus and being able to avoid destructions is critical. As a marketer you come across many options and ultimately you need to make a decision, being focused and knowing exactly what you want keeps you alert, determined and most importantly able to spend your free time wisely. I found that my most creative and productive thinking usually takes place on a…
  • 15 inspiring social media quotes

    Ilias Chelidonis
    6 Aug 2013 | 1:52 am
    I love quotes, it is a great way to inspire yourself and realize how powerful sharing knowledge is. You do not need to be a genius to come up with a quote, put your experiences and thoughts in order and let the world know.   I compiled a list of 15 inspiring social media quotes to make up your day, oh yeah, and feel free to share the wealth 15 inspiring social media quotes from Ilias Chelidonis Related content: 101 awesome marketing quotes; A presentation The post 15 inspiring social media quotes appeared first on Inbound marketing blog.
  • 7 must have wordpress plugins for 2013

    Ilias Chelidonis
    18 Jul 2013 | 8:13 pm
    Launching a website or a blog on WordPress is the easiest and best way to venture the online world within few hours. It has evolved from a blog platform to a full scale website CMS, content management system.  One of its critical factors of success is the plugins that allow you to add different types of functions with just a click of a button. To avoid misunderstanding, a plugin adds just a function to your website, the success of it depends entirely on the content you create, plugins will not help you at all if your content sucks. For those who are not aware, although plugins can add more…
 
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    Brandscaping Copywriting

  • A Day in the Life of a Software Business Owner

    Brandscaping
    25 Mar 2014 | 10:53 am
    I’m really enjoying the perspectives shared by fellow freelancers – and today’s glimpse into Red Maple Media’s owner, Julian Barabas, provides a very detailed look at a day in his life. Love the links to all of the different tools he’s using – quite an assortment of productivity tools I didn’t know existed. Apparently the rest of my day is going to be spent looking at different tools – holler if you have a recommendation. Julian Barabas, Founder of Red Maple Media Inc. Our company is 100% remote, and 100% distributed. As a senior team of…
  • FridayFun: The Science of Napping

    Brandscaping
    21 Mar 2014 | 7:46 am
    One of the comments that tickled me about my Day in the life of a Copywriter post last week was that I hadn’t included any time for the  über-important Freelance Nap. If you think naps are just a waste of time, take a minute and enjoy this infographic, created and shared from the folks at PatioProdutions:   The post FridayFun: The Science of Napping appeared first on Brandscaping Copywriting.
  • A Day in the Life of a Virtual Wardrobe Stylist

    Brandscaping
    20 Mar 2014 | 9:59 am
    One of the awesome things about freelancing is the variety of freelance paths available. I love meeting with these amazing folks who have broken away from the office environment and created their own career. Today’s guest post from Nicole Longstreath is a great example of how the freelance lifestyle can be applied to non-traditional roles: A Day in the Life of a Virtual Wardrobe Stylist “Virtual Wardrobe Stylist?” you may be asking. Yes – what I do is a mix of 2 different things. The first is coaching women directly via Skype where I teach them to overcome limiting…
  • A Day in the Life of a Freelance Blogger

    Brandscaping
    18 Mar 2014 | 8:18 am
    Today’s guest post is from Anabelle Fournier, a local freelancer who has found her niche within the writing world. image via morguefile.com A Day in the Life of a Freelance Blogger/University Assignment Marker It’s difficult for me to define my “typical” day, because what a typical day is changes depending on the time of the year. So I’m going to separate this post into two typical days: writing days and marking days. What I do: I wear a lot of hats. My first and most important one is that of marker for an online professional writing course at the University of Calgary. I mark…
  • LinkedIn – Stop Trying to be Facebook. You’re Better Than That.

    Brandscaping
    17 Mar 2014 | 8:18 am
    So I managed to get another year older last week, despite all efforts to avoid the aging process. And by efforts I mean strongly wishing not to get older, certainly not by eating right or (shudder) exercising.  It’s not that I’m concerned that each day brings me closer to the eternal sleep, it’s just I’d prefer my body and mind would agree on an age. My id refuses to believe I’m older than 18. My 60-year-old friend explains this is the same for him, and his 80-year-old father agrees, so I guess the good news is I’ll be 18 ‘til I die – in mind, if not in body. Social media has…
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    Inbound Unwound - Marketing Insights

  • Inbound Marketing's Lead Nurturing Ensures You Never Forget To Follow Up

    Michael Lieberman
    17 Apr 2014 | 7:37 am
    Does the following scenario sound familiar? You go to a trade show, where you and your sales reps get a handful of business cards. When you get back to the office, the cards end up on the rep’s desk. Maybe the rep calls a couple of the people, but most are just forgotten. How about this one? You want your sales team to be more proactive with your prospects, emailing them interesting articles or sharing industry news, and maybe even promoting some of your new blog content or actually inviting prospects to your webinars. How effective are your sales people with that type of follow-up? It’s…
  • How Inbound Marketing And Content Increase Your Close Rate And Help You Hit Your Sales Goals

    Michael Lieberman
    16 Apr 2014 | 7:55 am
    If you’ve been following our blog and actively implementing an inbound marketing program at your business, you may have a decent inventory of educational content by now. This includes all of your e-books, whitepapers, tip guides, infographics, videos and podcasts. You might even be thinking, “Wow, we spent a nice chunk of change to get this stuff. I see it on our website, and it's contributing to increased leads, but is there a way to use it in other places?” That’s a great question, and the answer is yes. You should be using your content in at least two other places. In The Sales…
  • How Many Times Do Prospects Need To See Your Stuff Before They Buy?

    Michael Lieberman
    14 Apr 2014 | 6:53 am
    This is one of the age-old questions for marketers, CEOs and business owners all over the world. One study indicates that subjects “voiced a greater preference for the product after receiving three ad exposures” compared to those who received “either one or five.” Other experts contend, however, that “a consumer won’t purchase your product or service until it has been a part of your campaign seven times.” Still others say that 20 is the magic number. For inbound marketers, the question becomes a little less complicated, and when you factor in today’s buyer behavior,…
  • The Secret Data Behind How Inbound Marketing Delivers ROI

    Michael Lieberman
    11 Apr 2014 | 7:31 am
    The age-old question for marketers, CEOs and business owners has always been, “What is my return on investment for money spent on marketing?” Managing By The Numbers In a recent HubSpot survey, 25% of marketers reported this as their major challenge. In the same study, 20% said that securing enough budget is their major challenge. I could argue that if you were able prove ROI, you might get more budget. So perhaps ROI is important to almost half of the people surveyed. But, is inbound marketing really the answer to ROI and getting more money for marketing? The same 3,339 people who…
  • Five Insightful Inbound Marketing Metrics For The CEO

    Michael Lieberman
    9 Apr 2014 | 7:03 am
    Whether you are a CEO or a marketing executive working with your CEO, the Chief Executive Officer often has a different perspective on the metrics associated with marketing performance. For the most part, CEOs don’t care about visitors, conversion rate or leads. What they care about is the overall growth. However, there are a handful of key metrics that do provide insight into your inbound marketing effort’s overall impact on the business. Sales Opportunities – While I could make a compelling argument for why leads are an important metric, most C-level execs care more about…
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    Shopper 360

  • The Retail Perspective: Kathryn Henkens, VP, Private Brands at Petco

    admin
    16 Apr 2014 | 12:46 am
    We’re fascinated by perspectives from inside the retail and shopper community. Recently, we had a chance to get an insighter scoop from Kathryn Henkens, the VP of Private Brands at Petco. Here’s what she told us: I am a BIG fan of both Costco and Trader Joe’s. If these stores ever went out of business, I would be sorely disappointed! Costco has such terrific products- both private brands and branded and always seem to have something new that inspires my husband and me. I always feel like I get great value for the money there and even though we rarely have to return anything,…