Marketing

  • Most Topular Stories

  • 10 Actionable Tips to Craft a Killer Quiz

    Content Marketing Institute
    Hannah Eisenberg
    21 May 2015 | 3:00 am
    On Dec. 16, 2013, The New York Times published a quiz, How Y’all, Youse and You Guys Talk. The quiz was based on a decade-old survey by linguists Bert Vaux and Scott Golder, and visualized by Joshua Katz. Based on the quiz taker’s use of certain words and pronunciations, the quiz produced a heat map that showed which area of the U.S. the reader matched linguistically. In just 10 days, this 25-question quiz became the most-viewed piece of content on The New York Times website in 2013. Why? Because quizzes are simply irresistible, and people love ’em. But how do you create a quiz that…
  • The importance of social sharing for content marketing success

    Learning Everyday
    Chris Marr
    10 May 2015 | 7:18 am
    How heavily are your buying decisions influenced by what your friends and family share online? Have you ever bought something because someone you trust has shared their purchase on social media? I know I certainly have. To set the context I have included a small excerpt from The Content Code by Mark Schaefer that details the importance of social sharing. “Research from eMarketer reports that 83 percent of brand marketers view social sharing as the primary benefit of social media because 70 percent of consumers say they are more likely to make a purchase based on a friend’s social media…
  • How You Can Become A Thought Leader in 30 Days

    Neuromarketing
    Roger Dooley
    20 May 2015 | 6:43 am
    Want to be Seth Godin in a month? It's not going to happen. But, you can become a recognized expert in a surprisingly short time by using this approach from author Dorie Clark.
  • 9 Actionable Content Marketing Tips From Top Industry Experts

    Stevens & Tate Marketing Blog
    Stevens & Tate
    22 May 2015 | 8:23 am
    Sujan Patel | Forbes | February 18, 2015 If you want to grow your business in 2015, you have to invest in content marketing. You simply cannot afford to ignore it any longer. It’s one of the best and most effective ways to connect with prospects and differentiate from competition. The problem is, when it [...]
  • 4 Unconventional Ways to Boost Sales

    Blog - Aliste Marketing
    6 May 2015 | 11:28 am
    While these ideas may not always show up on the "tried and true" ways to boost sales, they sure do work! Step out of your comfort zone, break out of that sales rut, and give these tips a try.
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    Guy Kawasaki

  • Startups: How to Do a Pre-Mortem (and Prevent a Post-Mortem)

    Guy Kawasaki
    20 May 2015 | 9:42 am
    Doctors conduct postmortems to figure why people died. They do this to solve a crime, prevent the death of others, and satisfy curiosity. However, once somebody dies, it’s too late to help him. Entrepreneurs and their investors also often analyze why a product, service, or company died—especially if it’s someone else’s company. And, as in the case of dead people, a postmortem is too late to do much good for a defunct product, service, or company. Enter the concept of premortems, coined by Gary Klein, chief scientist of Klein Associates, and author of Sources of Power: How People Make…
  • Photos from the May 2015 Maker Faire in San Mateo California

    Guy Kawasaki
    18 May 2015 | 2:27 pm
    The post Photos from the May 2015 Maker Faire in San Mateo California appeared first on Guy Kawasaki.
  • The Art of the Panel

    Guy Kawasaki
    11 May 2015 | 8:50 am
    At any conference, there are ten times more panelists than there are keynote speakers, so the odds are higher that you’re on a panel than giving a keynote speech. Therefore, rocking a panel is an important skill for evangelists, too. A panel looks easy. There are four or five other people on it, and it lasts only sixty minutes. How hard could it be? Herein lies the problem: because everyone thinks a panel is short and easy, no one prepares for it. In reality, a panel is harder than an individual speech because you cannot control a panel like your own keynote speech, and you get much less…
  • Must Do: Intern Like a Rock Star

    Guy Kawasaki
    5 May 2015 | 6:00 am
    This is a reprint from Leave Your Mark: Land Your Dream Job. Kill it in Your Career. Rock Social Media. By Aliza Licht. I’m publishing it because many students are about to begin their summer internships, and I want them to have the most valuable experience possible.   When you enter a real work environment for the first time, especially as a college student starting an internship, remember why you want to be there: First and foremost, to learn real marketable skills that can enhance your resumé and to secure a strong referral from your supervisor. You do not go about getting these…
  • How to Launch (And Why Scaling Doesn’t Matter)

    Guy Kawasaki
    4 May 2015 | 6:06 am
    In the early days of starting up, the ability to scale is overrated. “Scale,” in case you haven’t heard the term, refers to the concept that there are processes in place that are fast, cheap, and repeatable because there will soon be millions of customers who generate billions of dollars of revenue. For example, if Pierre Omidyar had to test every used printer offered for sale, eBay couldn’t scale. If Marc Benioff had to make every sales call, Salesforce.com couldn’t scale. If James Hong’s parents had to check every picture to see if it was porn, Hot or Not couldn’t scale.
 
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    Neuromarketing

  • Dan Ariely’s Irrationally Yours: Predictably Amusing

    Roger Dooley
    21 May 2015 | 5:36 am
    Got problems? Author and behavior researcher Dan Ariely has answers. And, they are funny! His new book, Irrationally Yours, combines practical advice, behavior science, and humor.
  • How You Can Become A Thought Leader in 30 Days

    Roger Dooley
    20 May 2015 | 6:43 am
    Want to be Seth Godin in a month? It's not going to happen. But, you can become a recognized expert in a surprisingly short time by using this approach from author Dorie Clark.
  • An Unexpected Way to Look Smarter

    Roger Dooley
    13 May 2015 | 5:19 am
    Want to look smarter? You might think performing this simple action will make you look dumb, but the opposite is true according to a Harvard Business School study.
  • Free To-Do List Apps and Expert Habit Hacks

    Roger Dooley
    5 May 2015 | 10:55 am
    My favorite free to-do app, reviews of other apps, advice from habit experts, and a few brain-based to-do productivity boosters.
  • Microsoft Glasses Read Your Emotions

    Roger Dooley
    30 Apr 2015 | 6:04 am
    Software giant Microsoft has been granted a patent for glasses that, the patent claims, can measure human emotions. Of particular interest is that the glasses are intended to work in both directions: they measure both the emotional state of the [...]
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    Influential Marketing

  • 5 Lessons From Shockingly Honest Marketing Campaigns

    Rohit
    28 Apr 2015 | 7:43 am
    Robert Townsend is one of the most underappreciated leaders in history. He is not a household business name like Steve Jobs or Jack Welch. He didn’t lead an organization into making products to change the world. In fact, many of the employees that now work at the company he once led have probably never even heard his name. Yet he was responsible for one of the boldest and most enduring marketing campaigns and business strategies of the 21st Century. In a world where brands seem to change marketing taglines and missions every 24 months, Townsend was a trailblazer. In 1970, well before…
  • Is Your Consumer Experience Is Full Of Jitneys?

    Rohit
    10 Apr 2015 | 6:14 am
    Imagine you are on your way to JFK airport in New York to take a short flight from NY to Chicago. Once you make it through security, you walk to the end and encounter a sign inviting you to take something called a “JFK Jitney” to your gate. At the bottom of the escalator, you discover that this “jitney” is actually a shuttle bus designed to take passengers from one terminal to the next. It is safe to say I travel often enough to describe myself as a professional traveler, so confusing signs like this rarely slow me down. Navigating security lines has become routine…
  • Why “Strategic Pillars” Don’t Work For AT&T (Or Your Brand Either)

    Rohit
    9 Mar 2015 | 9:11 am
    Last week at the Mobile World Congress in Barcelona, AT&T announced a new partnership with Microsoft to produce a suite of mobile Office products and wireless plans geared for small and medium-sized businesses. It is an understandably hot (and profitable) market for any technology services provider – with one recent survey noting that “new technology” was the number one investment priority for small business owners heading into 2015. So when you have a hot area and a business necessity to offer solutions and generate real customers, what do you do?  Develop a…
  • What Coke Can Teach McDonald’s About Love

    Rohit
    17 Feb 2015 | 10:16 pm
    I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin’” instead of cash. Any marketer should.  It’s bold, innovative, and takes a stand.  McDonald’s believes we should be nicer to each other and have a little more fun. What could be a better brand message than that? Unfortunately, customers are most definitely NOT lovin’ it … particularly the public humiliation that accompanies “winning” the chance to do a dance or hug a stranger as payment for your $1 Egg McMuffin.  It…
  • Batkid, Bollywood and the Rise Of Everyday Stardom

    Rohit
    13 Feb 2015 | 11:52 am
    On the morning of November 15, 2013, most of San Francisco woke up with no idea that their city was about to be saved by a superhero.  The fact that this particular superhero happened to be less than four feet tall and was only five years old were details most of the city would only learn after his heroics would go viral for millions of people to watch unfold online in real time. Months earlier as a kid being treated for leukemia, Miles Scott told the Bay Area chapter of the Make-A-Wish Foundation the one thing he wanted–to be Batkid. To make it happen, a team from the nonprofit started…
 
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    Conversation Agent - Valeria Maltoni

  • The Differences Between Being Past, Present, and Future-Oriented According to Philip Zimbardo

    Valeria Maltoni
    22 May 2015 | 2:40 am
    In a talk he gave a few years ago, renowned psychologist Professor Philip Zimbardo explains how our individual perspectives of time affect our work, health and well-being. We have different relationships with time, says Zimbardo: what we have discovered in 30 years of research there are six main time ones that people live in; two focused on the past; two on the present and two on the future. The people who focus on the past either remember all the good old times, successes, happy birthdays, nostalgia, these are the people who keep the family records, the family books, who preserve the family…
  • Brian Grazer and the Secret to a Bigger Life

    Valeria Maltoni
    21 May 2015 | 2:40 am
    Along with Apollo 13, Splash, Parenthood, The Da Vinci Code, Frost/Nixon, J. Edgar and more, Brian Grazer produced A Beautiful Mind, a story directed by Ron Howard -- his business partner -- and interpreted by Russel Crowe, Jennifer Connelly, and Paul Bethany. The movie won 4 Academy Awards. In A Curious Mind, written with Charles Fishman, Grazer reveals how he got started meeting with people from diverse backgrounds to have open-ended conversations about their lives and work. Early in his career, he learned that to broaden his horizons, he needed to escape the Hollywood bubble: “I have to…
  • Why the Page Fold Still Matters

    Valeria Maltoni
    20 May 2015 | 2:40 am
    Rather than a set measurement, in digital experiences the fold, or the portion of the webpage that is visible without scrolling, is a concept. In the fold manifesto, Amy Shade says: The fold matters because what appears at the top of your page matters. Users do scroll, but only if what’s above the fold is promising enough. What is visible on the page without requiring any action is what encourages us to scroll. This is true on any size screen, be it mobile, tablet, or desktop: anything that’s hidden and that the user must uncover will only be seen if the user deems it worth the hassle.
  • Empathy and Emotion as Seen Through the Eyes of Children

    Valeria Maltoni
    19 May 2015 | 2:40 am
    The preparation for today's speaking event at #dareconfUSA spanned more than 12 weeks. We developed the talks as a team -- Meredith Noble, Sharon Bautista, Hannah du Plessis, and Jonathan Kahn and I -- we each worked to find our voice. What I mean when I think about finding your voice is working in a way that is true to who you are. Work is an expression of self, and if it is not true to it, there is no joy in the doing. Finding the child in you, letting curiosity guide you in solving problems, and tapping into love are all good side effects of this process.  Successful collaborations and…
  • What Makes Telling a Personal Story Valuable?

    Valeria Maltoni
    18 May 2015 | 2:40 am
    How do you go about it? I can tell you that it's a long process and takes a lot of work. Because of one key element your story needs to have to be valuable -- human context. Tomorrow we will take the stage and #dareconfUSA and tell our stories. Mine was a defining moment in the arc of my life and the story arc will convey how much that decision has changed me from that point forward. Stories without a turning point are just anecdotes. Peter Aguero, The Moth's StorySLAM host says: “I’ve seen people tell stories about things that are really difficult for them. And you know, when they are…
 
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    Stokefire - Branding & Advertising

  • Unexpected Surprise

    Lindsay Benson Garrett
    4 May 2015 | 8:00 am
    We’ve just learned that some of our client work featured in the Cougar paper company promotional book, Share on Cougar. The identity kit for Leadership Ascent will be on display at HOW Design Live this year in Cougar’s Live Blueline Gallery, in booth 511. If you’re lucky enough to attend this year, please stop by and say hello for us! About the identity kit A lifelong mountaineer, the founder (a recent escapee from the world of Fortune 500® client-side leadership training) looked to blend his thus far distinct passions for corporate leadership and adventuring into a single…
  • TEDx Herndon Recap

    Lindsay Benson Garrett
    9 Apr 2015 | 12:51 pm
    On March 14th (Pi Day), people gathered in the Industrial Strength Theater in Herndon, VA to have their minds stuffed with new ideas and stretched by different perspectives. The theater had an intimate black box style, allowing for interaction with the invite-only audience.  Sixteen speakers and performers covered a wide swath of topics ranging from green architecture futures to modern dance duets to the value of unhappiness. The talk about how to use unhappiness as an incredible tool was delivered by none other than our President & Chief Strategic Consultant, Tate Linden. You may ask…
  • The Power of Unhappiness at TEDx

    Lindsay Benson Garrett
    12 Mar 2015 | 7:32 am
    Our nation’s founding fathers may have been inspired by unhappiness – they wrote it into Declaration of Independence. Seriously. Don’t remember it? Right after “Life, Liberty”… we have “and the PURSUIT of happiness.” See what they did there? We get life and liberty from our first breath, but if we want to be happy? We gotta buy some sneakers, a nice track suit, and then try to chase down happiness.  Don’t like exercise? Prepare to be disappointed. And even if you do like it, you’re still screwed, because the moment you stop pursuing and start having……
  • Super Bowl Reactions – 2015

    Lindsay Benson Garrett
    2 Feb 2015 | 10:28 am
    The New England Patriots beat the Seattle Seahawks in an exciting game this Super Bowl Sunday with a score of 28-24. Woohoo. All we cared about were the ads though. Apparently 2015 is the year of dad love and screaming goats. We captured the reactions from the peanut gallery for you – below are some of the quotes heard ‘round the chip bowl. Dove Men+Care – “Real Strength” Nissan – “With Dad” Toyota – “To Be A Dad”
  • Look Up

    Marie Jacobsson
    12 Dec 2014 | 10:50 am
    As you’re aware of, the usage of social media has exploded over the last couple of years and there are no indicators saying our usage will decrease. Five years ago platforms like Instagram, Snapchat and Vine didn’t even exist and Facebook had just launched their “Like” button. Today, these platforms are seen everywhere and they are being used both by private users and by businesses for advertising purposes. A recent study states that there are now 1.7 billion social media users in the world and today’s technology allows us to be connected wherever and whenever. A lot of the…
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    IDA Concpts

  • 5 Ways to Market Yourself as a Professional Online

    Damian Davila
    18 May 2015 | 4:43 pm
    Due to the nature of the Internet, people are able to network across great distances in order to create greater opportunities for themselves. The saying of, “it’s not what you know, but who you know” has never been more accurate thanks to digital communications. There are many ways you can market yourself as a professional online, which can lead to careers and connections you may never have thought possible. 1. Blogging One of the most popular methods for sharing knowledge and skills is blogging. By connecting your name to various posts and signing up for services such as…
  • Three Simple Strategies To Make Your Business A Money Magnet

    Damian Davila
    6 May 2015 | 12:36 pm
    These days, many business owners are looking for clear, effective strategies that they can implement to increase their conversion rates. If this is what you’re attempting to find, note that there are a plethora of solutions available for you. To get started in making your business a money magnet, be sure to implement the following three success strategies. 1. Start Networking Networking is an effective way to start generating revenue for your company. The process can work in a plethora of advantageous ways. In one scenario, networking can help you connect with a prospective client who…
  • 3 Lessons Learned from the Startup World

    Damian Davila
    30 Apr 2015 | 7:42 pm
    If you have been following my blog for a while you know that during 2008 and 2009 I worked for a startup here in Honolulu, Hawaii. My time at this startup was amazing. Not only was I able to turn my MBA internship into a full-time position, but also I learned a lot about the startup world. Here are my 3 top lessons from those years. 1. Pricing and Negotiating “Eyeballs” One of those most important skills that I learned during this time is how to negotiate prices, hourly salaries, and contracts in the Web 2.0 business world. Before this job, I had only academic knowledge about…
  • 3 Tips for Those Aspiring To Work on the Business Side of Professional Sports

    Damian Davila
    28 Apr 2015 | 1:31 pm
    Many aspiring businesspeople have a serious goal to one day work in the sports world. It’s quit the ambitious goal to have, but it’s completely understandable why so many people have this goal. After all, the sports world is exciting, glamorous and not to mention lucrative: there is a lot of money to be made in both college and professional sports. Because of this, it can be quite a competitive field to get into. Here are three tips for college students and recent grads who hope to someday work on the business side of professional sports. 1. Have a Competitive Academic Record…
  • 3 Fundamental Principles of Stock Trading

    Damian Davila
    27 Apr 2015 | 7:23 pm
    When it comes to the stock market, it’s hard to find steadfast rules that don’t have any exceptions. That’s one of the great things about the stock market; you can put your own twists and turns on the trading strategies that you follow, and you can make brash money moves based on your personal risk tolerance. If you abide by the law, you can do whatever you want with your money. It may be true that there are exceptions to every rule in the stock market, but there are three steadfast fundamental principles that every single stock trader needs to be familiar with. 1. Let Go…
 
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    AgencySpy Feed

  • Friday Odds and Ends

    Erik Oster
    22 May 2015 | 12:58 pm
    -Christopher Lloyd reprises his role as Doc Brown for this LEGO Dimensions ad (video above). -Keds selected Kirshenbaum Bond Senecal + Partners as its lead creative agency following a review. -Walmart shut down parody website walmart.horse. -WWF Japan created a “Panda Font” to raise awareness for endangered pandas. -Digiday examines “The best business cards in advertising.” -Twitter opened “NeighborNest” in San Francisco, “a family-friendly center for the city’s low-income and homeless residents.” -Adweek asks “If You Could Pick Only…
  • Doner Breaks Up with Counting Sheep for Serta

    Erik Oster
    22 May 2015 | 12:17 pm
    Serta’s lead creative agency, Doner, worked with director John Hamburg (Along Came Polly, I Love You Man) and Aardman animation director Peter Peake to launch “It’s Over” for the brand, in time for Memorial Day. The 30-second “We Need to Talk” mixes selling points, animated sheep and sexual innuendo with not-so-hilarious results. Counting sheep in a mattress ad is a tired device to say the least. Doner plays with the idea a bit here, but something about the attempts at humor fall flat, and the woman holding up a tablet with the five common sleep problems…
  • CEO Leaving Johannes Leonardo

    Patrick Coffee
    22 May 2015 | 12:12 pm
    New York’s Johannes Leonardo confirmed what an anonymous source told us this morning: CEO Michael Duda will soon be leaving the agency. JL, which most recently made headlines for winning marketing duties for Playstation’s Vue streaming TV service, hired Duda to fill the chief executive role back in November of 2013. While he spent the nearly five years leading up to that hire at marketing management consultancy Consigliere Brand Capital (which he co-founded), he will be best known to our readers for the years he spent within the Deutsch organization. After joining Deutsch in 2001…
  • McCann/BBDO Vet Garcia Lands at 72andSunny

    Patrick Coffee
    22 May 2015 | 11:59 am
    Joe Garcia, executive veteran of multiple agencies in the Midwest, has accepted a position with 72andSunny. We do not, at the moment, know exactly what position that would be; Garcia lists his current job status as “Shaking things up with 72andSunny,” and the agency confirmed that he is working with them but declined to specify the role he will play moving forward. He first came to our attention in 2010 when he joined McCann as president of its Midwestern operations. He’d previously served seven years as president of BBDO Detroit, which closed several months prior to the…
  • BPN Tells Fish Tale for Oregon Lottery

    Erik Oster
    22 May 2015 | 11:46 am
    Portland-based full-service agency Borders Perrin Norrander (BPN) launched a new spot for the Oregon Lottery, entitled “Sustainable Economy.” The ad takes a different approach for the category, eschewing the usual focus on the enticements of personal wealth for the effect the lottery has on the state’s economy. It does this by comparing the lottery to “the one that got away,” wondering what would happen if it didn’t and if that fish had a positive ripple effect on Oregon’s economy. It shows its positive impact through local business Fishpeople…
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    Search Engine Journal

  • 5 Ways to Discover Alternatives & Compare Your Site to Your Competitors by @seosmarty

    Ann Smarty
    23 May 2015 | 7:31 am
    Competition is your business catalyst only if you know how to approach competitive research properly. Here are a few tools and tricks that can help you.The post 5 Ways to Discover Alternatives & Compare Your Site to Your Competitors by @seosmarty appeared first on Search Engine Journal.
  • Mastering Social Media for Big Brands by @thebigdebowski

    Debbie Miller
    22 May 2015 | 10:32 am
    According to Social Media Examiner, 92% of marketers say that social media is important for their business. So how are brands making the most of it?The post Mastering Social Media for Big Brands by @thebigdebowski appeared first on Search Engine Journal.
  • How to Retain Traffic After Domain Change by @FernandoSEMrush

    Fernando Angulo
    22 May 2015 | 5:37 am
    Just in case, you have to move domains in the future, make sure that you conduct all the necessary audits and required steps to keep your traffic intact.The post How to Retain Traffic After Domain Change by @FernandoSEMrush appeared first on Search Engine Journal.
  • New on #MarketingNerds: How to Integrate #SEO With C-Suite Goals by @wonderwall7

    Kelsey Jones
    22 May 2015 | 3:56 am
    Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! On this week’s episode of Marketing Nerds, I was joined by Allison Fabella, the head of Global SEO for CareerBuilder (and SEJ Summit Chicago speaker), to discuss how SEOs can integrate their campaign goals with the goals and expectations of the c-suite. A few topics we covered in our podcast include: How to change c-suite expectations to better fit SEO project goals Why it’s so important that your SEO strategy aligns with business goals How you can talk to the c-suite so you better understand each other To…
  • Bing to Index Content from iOS, Android, and Windows Apps by @mattsouthern

    Matt Southern
    21 May 2015 | 8:02 pm
    Bing intends to expand its index of search results to include content from mobile apps, the company stated in an announcement today. In fact, Bing is building what it calls a “massive index” of content from apps across all three major platforms — iOS, Android, and Windows. Content on mobile apps typically exists in a vacuum, meaning its not crawlable, searchable, or indexable outside of the app itself. Google has made some progress with respect to indexing mobile app content, but even then it’s limited to only select Android apps. Bing wants its users to be able to find mobile…
 
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    Superhype

  • Apple and Disney Launch and Learn with Wearables

    ddeal
    17 May 2015 | 6:16 am
    Apple has some work to do with the Apple Watch. Early adopters are criticizing the new wearable for a host of problems, including limited battery life. In other words, development is progressing on schedule. Apple is breaking into a nascent market with an imperfect product just as another huge brand, Disney, did two years ago with the launch of the MagicBand wearable that manages most facets of a guest stay at Walt Disney World. Disney faced criticisms for a new device, addressed them, and is seeing strong uptake two years later. Apple will, too. The biggest challenge Apple faces is investor…
  • How SIM Partners and Vibes Are Changing Local Marketing

    ddeal
    13 May 2015 | 3:43 pm
    Let’s pretend for a moment that you are in Manhattan on a business trip. Just before an important meeting, you spill coffee all over your shirt. You’re too far away from your hotel to grab another one. You pull out your mobile phone and Google “shirts near me.” Lo and behold, a clothing store a few blocks away not only shows up in your search results, but the store displays an offer for 10 percent off your next purchase, with the transaction made easy via your mobile wallet. Do you think you just might be tempted to accept the offer? SIM Partners (a client) and Vibes…
  • Apple and Disney: Extensions of You

    ddeal
    11 May 2015 | 1:17 pm
    Apple and Disney want more than your money. They want to influence your behavior. Disney’s MagicBand wearable is teaching hundreds of thousands of Walt Disney World visitors how easy it is to manage their vacations with a simple swipe of the wrist. The Apple Watch promises to empower consumers to use their wrists and voices to perform actions ranging from buying coffee to controlling the temperatures of their homes. I use the term “market maker” to refer to a person or business that shapes our lives and behaviors. Small, nimble businesses such as Airbnb and Uber are market…
  • Three Essential Elements of a Writing Style Guide

    ddeal
    15 Apr 2015 | 7:40 am
    Photo source: Wikipedia Your brand has a publishing style even if you don’t realize it. The Whole Foods Whole Story blog is personal and conversational. The Red Bull Bullevard strives to be punchy and cheeky. I was recently reminded of the importance of style when I read “Holy Writ,” a passionate The New Yorker article about copy editing and writing from Mary Norris, who has been a query proofreader at the magazine for more than 20 years. Her article underscores the power that words retain in the era of Snapchat and Instagram. With knowing, often wry prose, Norris reflects…
  • From Coachella to Jimmy Fallon: Five Ways Classic Rockers Stay Relevant

    ddeal
    12 Apr 2015 | 2:37 pm
    Photo credit: Matt Becker, www.melodicrockconcerts.com A bunch of old rock and rollers are the toast of Coachella. AC/DC, rebounding after the loss of two key members, played a set April 10 that earned the band the kind of acclaim and attention that any artist would envy. Stereogum rated AC/DC the best act of Coachella’s first day, and The Guardian called the band’s return to the stage after six years a triumph. But by performing at Coachella, one of the de rigueur festivals of the millennial generation, AC/DC achieved something else important: cultural relevancy. Being relevant…
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    Tom Peters

  • HOW Chicago and a Cool Friend

    Cathy Mosca
    19 May 2015 | 7:58 am
    Tom bumped into a Cool Friend at the HOW Design Conference in Chicago. Not surprisingly, John Maeda was among the speakers, and he and Tom got a chance to have a bit of conversation. We interviewed Maeda in 2006, when he was part of the Simplicity Consortium at the MIT Media Lab. From there he […] The post HOW Chicago and a Cool Friend appeared first on Tom Peters.
  • HOW Chicago

    Cathy Mosca
    5 May 2015 | 4:31 pm
    As announced earlier, Tom was the Tuesday evening keynote speaker at Chicago's HOW Design Live Conference. Slides: HOW Design Live, Final HOW Design Live, Chicago, Long Version The post HOW Chicago appeared first on Tom Peters.
  • Tom in Chicago May 5th

    Cathy Mosca
    23 Apr 2015 | 6:09 am
    The HOW Design Conference will be presented May 4 through 8 in Chicago. Tom's on the schedule as the Tuesday evening keynote speaker, May 5th. Single-day tickets are available for the four-day event. The post Tom in Chicago May 5th appeared first on Tom Peters.
  • Trinidad and Tobago

    Cathy Mosca
    13 Apr 2015 | 3:09 pm
    Today's event takes Tom to the Republic of Trinidad and Tobago for the Arthur Lok Jack Graduate School of Business 2015 Distinguished Leadership and Innovation Conference in Port of Spain. The other principal speaker at this premier annual regional event is Tom’s long time colleague Peter Senge—Peter, the world’s leading evangelist for “systems thinking,” is […] The post Trinidad and Tobago appeared first on Tom Peters.
  • Tom (Back) in São Paulo

    Cathy Mosca
    8 Apr 2015 | 1:51 pm
    Tom is speaking to the HSM Management & Leadership Forum in São Paulo today. He reckons it's about his 15th or so visit to SP in the last, say, 25 years. As usual, he's working with his colleague and HSM founder Jose Salibi Neto. From the start Tom has called HSM events "peerless." Over the […] The post Tom (Back) in São Paulo appeared first on Tom Peters.
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    Brand New

  • Linked: Tennessee gets Questioned

    Armin
    22 May 2015 | 6:19 am
    Link The latest logo "controversy" comes courtesy of the state of Tennessee, whose logo cost a tabloid-shaking $46,000 in taxpayer money and resulted in a logo that a "fifth-grader could easily produce on his or her computer at home" according to a leather-sports-coat-wearing local reporter. I've reached out to the firm, GS&F, to see if we can get some actual story.
  • Noted: New Logo for Duty Free Canada by The Mars Agency

    Armin
    22 May 2015 | 6:15 am
    On the Road Duty Free Canada represents Canada's land border duty free shops (as opposed to any duty-free shops at airports). "[The] 28 Canadian Land Border Duty Free stores are all independently owned and operated by Canadians and are located across Canada. Each Canadian Land Border Duty Free owner is licensed by the Canadian government and adheres to Canada Border Service Agencies' standards and regulations due to the secure nation by which the stores are located." Design by: The Mars Agency (Toronto, CA) Opinion/Notes: The previous logo drove a road straight through the maple leaf so it…
  • Reviewed: Friday Likes 130: From Dmowski & Co., Mogollon, and Studio fnt

    Armin
    22 May 2015 | 3:54 am
    From Dmowski & Co., Mogollon, and Studio fnt From elegant to decadent to minimalist, we've got it covered this week with work from Warsaw, New York, and Seoul. Odette by Dmowski & Co. Odette is a bakery in Warsaw, Poland, that makes fancy-looking confections beyond cupcakes and slabs of cake. Their identity, designed by local firm Dmowski & Co. features a great stencil serif that looks like a lot of trendy stencil serifs but this one is particularly refined. Just look at those "E"s. Really beautiful. The accompanying icon is supposed to look like a cake but either I don't see it…
  • Linked: Opening at Community

    Armin
    21 May 2015 | 11:02 am
    Link Position: Senior Designer at Community in Toronto, Canada.
  • Linked: Planet Earth Flag

    Armin
    21 May 2015 | 6:34 am
    Link A convincing proposal by Oskar Pernefeldt of what the International Flag of Planet Earth should look like. This was his graduation project at Beckmans College of Design.
 
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    Drew's Marketing Minute

  • Who shouldn’t you serve?

    Drew McLellan
    18 May 2015 | 6:42 am
    Who shouldn’t you serve? I have often said that the power of a good brand is not only does it attract your sweet spot customers but it repels the wrong customers. Too many businesses adopt the “every dollar is a good dollar” philosophy which inevitably brings them misery, unhappy customers and financial losses. When you try to serve people who are a bad fit — they almost always leave, disgruntled.  And that’s after you have chased your tail, trying to make them happy, even if it means you lose your shirt. You’re far better off to dramatically narrow your…
  • Show your customers that you care

    Drew McLellan
    5 May 2015 | 5:59 am
    In previous posts, we’ve explored the idea that a potential buyer has to know, like and trust you before they’re going to buy anything from you.   In this one, I want to dig into the trust part of the equation a little deeper and how important it is to show your customers that you care. I think that the trust goes far beyond trusting your brand promise or trusting that your product will perform.   No doubt that’s part of the equation but I think it’s more than that. The trust level they’re really looking for is the reassurance that they can trust you to take care of them if…
  • Where has your planning taken you so far?

    Drew McLellan
    22 Apr 2015 | 5:21 am
    As the first quarter of 2015 whizzes past us, it’s time to take stock of your planning abilities. 25% of the year is now done. How are you doing on your goals for 2015? I suspect the answer to that question fall into one of two camps. Camp One (also known as the Camp of the Seat of My Pants): Goals? We’re doing pretty well. I think. Translation: We didn’t set SMART (specific, measurable, attainable, realistic and time-bound) goals so we know we want to make more money than we did last year, but other than that – we’re not sure what success in 2013 looks like. Camp Two (also known as…
  • What do you know about our YouthNation?

    Drew McLellan
    14 Apr 2015 | 5:31 am
    I just finished a new book, YouthNation: Building Remarkable Brands in a Youth-Driven Culture, (click to buy on Amazon – affiliate link) by Matt Britton and found myself nodding, sighing and scribbling notes throughout the read. You know me…. I like books that give me tangible actionable insights and this book is packed with them. If you’d like to win a copy — read down to the final paragraph. Our nation’s youth has collectively transformed from a fringe counter-culture to THE culture of our nation. In doing so youth has become the preeminent driver of all…
  • Don’t forget the marketing basics

    Drew McLellan
    30 Mar 2015 | 11:30 am
    It’s so easy to be mesmerized by all the marketing technology around us and forget about the marketing basics. But whether you’re executing a traditional campaign or a digital one — the marketing basics matter. My Italian grandma (who provided many marketing tips via this series) spent most of her time in the kitchen. I remember sitting at the table, watching her work her magic and her reaching for a huge jar of oregano. As she pointed the jar at me, she said, “You always need to keep the basics in stock. And no matter how fancy you’re getting, the basics still…
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    Brian Solis

  • The Expertise Gap is Real and Employees Need Your Attention Now

    Brian Solis
    21 May 2015 | 4:12 am
    The biggest challenge is not in the understanding or expertise associated with new technology. We can learn that. The biggest problem is our inability to recognize that the experience we have today is not the experience we need going forward. A notable separation exists between the expertise people have or are learning and the jobs companies need to hire for in an increasingly digital economy. This means that current employees possess expertise to perform jobs that are losing prominence in business while new jobs openings (or the need to create them) are becoming increasingly difficult to…
  • Working for More Than a Living

    Guest Author
    13 May 2015 | 10:02 am
    Special guest post by Tom Rath, author of Are You Fully Charged?: The 3 Keys to Energizing Your Work and Life The concept of bringing people together in groups, tribes, or organizations is based on the fundamental premise that human beings can do more collectively than they can in isolation. Hundreds of years ago, people banded together for the sake of sharing food and shelter and keeping their family safe. The basic assumption was that the association gained by joining a group would benefit individuals and their loved ones. As a species, humans are better off together than they are apart.
  • When You Share Experiences You Help Strangers Make Decisions

    Brian Solis
    5 May 2015 | 1:16 pm
    Whether you realize it or not, when you share an experience you have, whether it’s through a post, review, video, image, rant, praise, etc., it helps a stranger make a decision about what to do next. Customers aren’t following the customer journey you designed because they’re too busy hacking it. No matter how much journey work you do, no matter how creative your marketing, no matter how responsive your website is, no matter how much technology you invest in, customers trust the experiences of others over your words aka branding and the path you’ve laid out for them.
  • Thanks Millennials! The Digital Revolution is Only Just Beginning

    Guest Author
    30 Apr 2015 | 4:15 am
      Guest post by Maddie Grant (@maddiegrant) author of the new book When Millennials Take Over,  exploring the digital mindset and the other three key capacities for recruiting, retaining and engaging Millennials Think about this: the Millennial generation is the first generation to NEVER know a workplace without the internet. The rest of us remember the time we got our first email address, or that time we were irritated because we weren’t part of the lucky few that were allowed one of the two company email addresses. Some of us might even remember how the fax machine took a bite out…
  • The 7 Success Factors of Social Business Strategy [INFOGRAPHIC]

    Brian Solis
    28 Apr 2015 | 5:08 am
    Over the years, my partner Charlene Li and I authored a series of research papers and also a short book on the evolution of social businesses, from philosophy to strategy to practice. Along the way, we also produced an effective maturity model and infographic that documented the six stages of social business transformation. This work would eventually pave the way  toward my focus on digital transformation and innovation today. Now, after all this time however, I wanted to share the official infographic from our ebook, The 7 Success Factors of Social Business Strategy. In our work, Charlene I…
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    Branding Strategy Insider

  • Shifting Brand Responsibility

    Mark Di Somma
    22 May 2015 | 12:10 am
    Let me make a suggestion to brand owners in the interests not just of transparency but of greater consumer belief. Stop communicating your efforts in sustainability, diversity, traceability, environmental contribution, fair trade etc as corporate social responsibility obligations. Instead, act on them, and account for them, as differentiating inclinations. And frame those inclinations within a broader, singular superset: your brand’s distinctive sense of its responsibilities. To that end, let’s stop talking about reporting. It smacks of obligation and compliance rather than commitments…
  • 8 Ways To Respond To Brand Critics

    Mark Di Somma
    19 May 2015 | 12:10 am
    Being non-popular is not the same as being unpopular. Brands that are non-popular are simply not prepared to do whatever it takes to court popular favor. They do their own thing, their own way – and look to attract cult followings via like minds. But brands that have become unpopular have lost likeability. That’s a disturbing development if you’re trying to be liked by as many people as possible. The hardest thing about seeking to be liked is that we all do business today in an environment where criticism is ubiquitous. The ability for anyone with an internet connection to not just hold…
  • Will Programmatic Marketing Live Up To Its Promise?

    Mark Ritson
    17 May 2015 | 12:10 am
    There was an interesting interview with Bacardi’s CMO Dmitry Ivanov in the Australian marketing magazine Mumbrella last week. He was quick to acknowledge that he “sits in the camp” of those who believe that TV is a medium in decline. Asked whether he believed TV had become less relevant for a company like Bacardi, his answer was unequivocal. “I would agree with that,” Ivanov told the magazine, “and it is proven by…how much time the younger generation spend watching any TV program.” Obviously, as the CMO of a giant company like Bacardi, Ivanov has access to swathes of complex…
  • Why Consumers Can’t Resist Games Of Chance

    Mark Di Somma
    15 May 2015 | 12:10 am
    Why do consumers go out and buy a Lotto ticket or take part in brand-run promotions when they know that their chances of winning are so very small? According to Kelly Goldsmith in this article in the Time blogs, it’s not because of what they stand to win, it’s actually because of where consumers focus. Most people it seems focus on the investment – it’s just a dollar or two. And when they connect that investment to the potential reward, then they basically believe they have nothing to lose. Involvement appeals directly to the universal love of curiosity, surprise and of course…
  • Are Corporate Brands Dead?

    Mark Di Somma
    14 May 2015 | 12:10 am
    Recently Jan Rijkenberg raised some interesting points in an article in which he questioned the importance, indeed the relevance, of underpinning individual brands with the identities of their corporate owners. It does brands no favors, he suggests, to collectivize them as part of the bigger entity. In so doing, he maintains, they lose their individuality and therefore their specific appeal. It’s a well-argued and reasonable case that cautions against big picture corporate brands overshadowing their assets and diluting their valuable personalities to fit with a bigger body’s…
 
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    PRNewser Feed

  • Biggest Stories of the Week

    Patrick Coffee
    22 May 2015 | 11:48 am
    Pitch, Please: Journalists Sound Off on Media Relations One Crucial PR Takeaway from ‘Mad Max: Fury Road’ Can Any Challenge-Style Campaign Ever Outdo the Ice Bucket Challenge? Of Course President Obama Follows His PR Team on Twitter Season Premiere of ‘The Bachelorette’ Featured a Rape Joke
  • Crayola To Beauty Vlogger: Don’t Use Our Colored Pencils as Eyeliner

    Tonya Garcia
    22 May 2015 | 10:30 am
    Crayola has debunked beauty vlogger Rachel Levin’s theory that their colored pencils can be used as eyeliner, lip liner, or any other kind of makeup. In a video that’s been viewed more than 1.8 million times, Levin shows viewers how to use Crayola colored pencils as an alternative to real makeup brands. Because the pencils are nontoxic, she confidently says they’re just as safe as her usual makeup. She even goes so far as to compare the pencils to major makeup brands, saying that, in her opinion, there’s no difference between them. There is one big difference,…
  • Pitch, Please: Journalists Sound Off on Media Relations

    Patrick Coffee
    22 May 2015 | 10:29 am
    Happy Friday again, everybody. As we prepare for the long weekend, it’s time for another look at the week’s best/worst responses to pitches with the help of our friends at Muck Rack (and apologies to a certain chief of staff). First up, Owen Williams of Venture Beat has a helpful hint for what does not constitute a newsworthy announcement: PSA: \"We did well on Product Hunt\" is *not a good PR pitch* That is all. — Owen Williams (@ow) May 21, 2015 Next up in tech, Emil Protalinksi of Venture Beat emphasizes the importance of basic spell check (though we all get the point,…
  • Roll Call: Ogilvy & Mather, Duffy & Shanley, Bill de Blasio, and More

    Elizabeth S. Mitchell
    22 May 2015 | 9:19 am
    Ogilvy & Mather Japan G.K. has appointed Erik Jenkins as social media director. In this role, Erik will lead the development of social media strategies for the firm’s clients. Erik most recently served as group manager of Water Category at The Coca-Cola Japan Company, and has also worked with other major companies during his career, including Unilever. (Release) Duffy & Shanley has named Jesse Snyder senior art director in the agency’s Creative Group. In his new role, Jesse will provide design and creative services for nearly all the brands on Duffy & Shanley’s client…
  • Olson Engage Exposes the Horrors of Playdates for Oscar Meyer

    Patrick Coffee
    22 May 2015 | 9:02 am
    We are not moms, but we can totally understand how crazy playdates for toddlers must be. On that note, stunt-friendly Minneapolis firm Olson Engage recently released this campaign for client Oscar Meyer. It stars two moms who have very different reactions to a mini-party starring their young and very curious kids. The point? The only reliable thing in a young mom’s life might just be a basic sandwich. ICYMI, this project was a collaboration with the YouTube team What’s Up Moms, who have nearly half a million subscribers to their series detailing the comedic pitfalls of having…
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    Duct Tape Marketing

  • Weekend Favs May Twenty Three

    John Jantsch
    23 May 2015 | 5:39 am
    Weekend Favs May Twenty Three written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. Adventures and road trips.Sunset and travel concept.Road and fields Good stuff I found this week: treat – location based payments you unlock…
  • The Minimalist Guide To Managing Your Brand Reputation Online

    Guest Post
    22 May 2015 | 3:10 am
    The Minimalist Guide To Managing Your Brand Reputation Online written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing A dissatisfied customer, on an average, tells 25 of his friends, while a happy one tells only 15. Seems like if good reviews spread like wildfire, bad reviews would be rushing with light speed. Reviews, and how the masses consume them, are human nature, but this human nature can be fatal for online businesses especially at a time when 8 out of 10 customers treat and trust online reviews just like personal recommendations. Let me tell you,…
  • 5 Ways to Produce Eye-Catching Content Without a Designer

    Guest Post
    21 May 2015 | 10:13 am
    5 Ways to Produce Eye-Catching Content Without a Designer written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: kaboompics There’s nothing like great content. I create it for work. I create it for fun. Crazy? Perhaps. Especially since creating good, visually appealing content is a huge challenge faced by many. There is no rule that says you have to hire a pricey graphic designer in order to generate beautiful, design-rich content.  Of course, design specialists are a great resource to have on a team – but, for many earlier-stage…
  • Master the Habits of Your Life

    John Jantsch
    20 May 2015 | 7:18 am
    Master the Habits of Your Life written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Gretchen Rubin Habits are big business. In fact, creating, chaning and keeping habits has created an entire multi-billion dollar industry for books, apps, coaching, training and countless products. And why not, habitual behavior makes up about 90% of how we go through the day whether we are conscious of it or not. Our habits dictate how much we get done, how we feel, and how we come off to others. So, doesn’t it make logical sense that good…
  • How to Outrank Your Bad Reviews

    John Jantsch
    19 May 2015 | 2:11 pm
    How to Outrank Your Bad Reviews written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing You know the old saying – “the best defense is a good offense” – well, turns out that’s true when it comes to your online reputation as well. Hopefully, this has never happened to you, but all it takes is one unfortunate situation with a customer or one disgruntled employee to wreak havoc on your business. See, today when someone wants to check you out, they ask their friends and then turn to Google – even when their friend says…
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    Dose of Digital

  • Bringing some clarity to Google’s ‘mobile friendly’ algorithm

    Bill Evans
    18 May 2015 | 8:37 am
    If you’ve read any piece online about Google’s recent ‘mobile friendly’ algorithm update, you no doubt must think the world is coming to an end. I’ve seen headlines with the terms “mobilegeddon” or touting “crippling penalties” for non-compliance, or “the biggest change in years!” To bring you up to speed, Google recently rolled out an […]
  • 7 Days With Apple Watch

    Bill Evans
    30 Apr 2015 | 7:11 am
    I, like most of the technology nerds of my ilk, arose dutifully at 2:55 a.m. on April 10th to pre-order the Apple Watch. Within 3 minutes I had procured a 38mm Apple Watch and a 42mm Apple Watch and I went back to sleep looking forward to the April 24th delivery date. I chose the […]
  • 14: ‘Groupons For Strategy’

    Bill Evans
    24 Apr 2015 | 10:11 am
    This week special guest Zoe Dunn from Hale Advisors joins the show to discuss Apple’s shaky Apple Watch launch, how Mad Men is still alarmingly like current agency life, if agencies can evolve enough to survive the next 10 years, profitability vs. value, the sorry state of the Account Management role in pharma, why strategy needs to make […]
  • How Apple Watch measures your heart rate

    Bill Evans
    23 Apr 2015 | 8:21 am
    From Apple.com The heart rate sensor in Apple Watch uses what is known as photoplethysmography. This technology, while difficult to pronounce, is based on a very simple fact: Blood is red because it reflects red light and absorbs green light. Apple Watch uses green LED lights paired with light‑sensitive photodiodes to detect the amount of […]
  • Measuring your ROE, not just your ROI

    William Martino
    21 Apr 2015 | 6:55 am
    By William Martino If you haven’t already listened to episode 13 of the Dose of Digital podcast, Bill and I spoke about content marketing and brand story telling. We covered a few different sides of this topic, but in listening to our conversation again, one of the most interesting—and important—things we spoke about was how […]
 
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    Go Media™ · Creativity at Work

  • Your Favorite Mockup App Back: Mockup Everything’s May Templates are Here!

    Mockup Everything
    22 May 2015 | 5:32 am
    Your Favorite Mockup App Back Mockup Everything, your favorite way to mockup designs in an instant (without fancy software like Photoshop) is here with 6 brand-new templates. After all, we promised. Yep, you Pro Users are treated to new (at least 6) templates each and every month, as well as such luxuries as: Larger image sizes No watermarks and our transparent background option If you’re not yet a Pro User, give it a try! Try Pro, Free for 7 Days Not ready to commit to our Pro Account yet? It’s okay! We still love you. Go ahead and use our free templates over at Mockup…
  • Front, Side & Back: Say Hello to the Multiple Views Men’s Ghosted T-Shirt Mockup Templates Pack

    Go Media Inc.
    21 May 2015 | 5:30 am
    You have nothing to hide. Show them all sides. Our Multiple Views Men’s Ghosted T-Shirt Mockup Templates Pack includes front, back and side versions of 3 of your favorite men’s t-shirts, each set in its own Photoshop file. This allows you to show your client or printer what a final design might look like (from each view) upon completion. We hook you up with the following multiple view templates: Men’s Crew Neck Men’s Long Sleeve Men’s V-Neck as well as the front, back and side single PSD files for each. That’s a total of 12 PSDs! Shop Now. Let’s take a closer…
  • Have an eCommerce Site? Make Sure it has these 3 Key Elements:

    Heather Sakai
    19 May 2015 | 5:45 am
    You Asked, We Answered. How Do I Improve My eCommerce Site?  We all want to see more traffic and conversions on our ecommerce sites, right? With numerous tricks and tips swarming the web, knowing what, when, and how to make those improvements can be overwhelming. Today, let’s start from square one and make sure we all have these three fool-proof elements, all of which can be accomplished this afternoon. Let’s get to it! 1. A Very Obvious & Enticing Email Sign-Up Did you know that only 1 to 3% of people that land on your website will actually make a full and complete sale?
  • Calling All Artists: Ink Wars Wants YOU!

    Weapons of Mass Creation Fest
    15 May 2015 | 6:00 am
    Gain the full WMC 6 Experience. Enter yourself into the WMC 6 Ink Wars Battle. Eight Artists. Eight foot canvases. Some pencils, sharpies and a theme. One hour to furiously create as the minutes tick down and the attendees excitedly, nervously pace, weave amongst the work. Cheer you on. You, yes, you. This year is your year. Ink Wars – The Battle of the Century – Photo courtesy of Becky Rother You can do this. But not if you don’t try. Nominate yourself for the next Ink Wars, happening at this year’s Weapons of Mass Creation Fest – August 7th in the heart of…
  • The Wait is over! This is Dirty: From Sketch to Vector Illustration Video Tutorial is Here!

    Go Media Inc.
    12 May 2015 | 8:17 am
    From Sketch to Vector Illustration Video Tutorial The wait is finally over. The long awaited, highly anticipated video tutorial by Go Media President William Beachy, is finally here. Based on his wildly popular blog post, From Sketch to Vector Illustration, “This is Dirty: From Sketch to Vector Illustration Video Tutorial,” is an intimate look into Bill’s design process. {Whoops! Somehow missed the popular “From Sketch to Vector Illustration post? Check it out here.} “This is Dirty,” is a compilation of all Bill has learned over twenty years as an…
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    Digital Influence Mapping Project

  • Remarkable and refreshing content design from media and brands

    John Bell
    11 May 2015 | 4:00 am
    Simple, open stories with a clear hierarchy that is easy to follow. That’s all I want. I still have my RSS reader to scan the hundreds of stories I track daily. That approach works perfectly well on smart phone as well as desktop/tablet. But once I drill into a story and then sample around that particular Web site, I yearn for well-written headlines, big, quality images, personality and one-click sharing. I also want to see some related stories. If there is enough relevant substance there and if the content design is strong enough, I will add that resource to my daily read. Great content…
  • Content as a bridge between B2B sales and marketing

    John Bell
    20 Apr 2015 | 4:00 am
      Marketing and sales should be closer disciplines. Too many organizations manage them separately and end up engaging prospects in very different ways.  There is a lot of wisdom in using very similar content in integrated marketing programs as in your sales engagement. Each connects with prospects and customers at different phases of the journey. By listening to prospects and customers through conversations, social, search, formal research – we can get a clear sense of what business problems they wrestle with long before they need our products. That's what we create content…
  • Should marketers care about social media fan counts?

    John Bell
    6 Apr 2015 | 3:35 am
    Like any brand marketer, I went through the 3 phases of Facebook algorithm grief in 2014: outrage, sadness, and finally, sanguinity. The changes to the Facebook algorithm that may ultimately limit the organic exposure to 1-2% of your fan base at first seemed like a betrayal to advertisers thinly veiled in “what’s-good-for-the-users” logic. The potential situation is that with a follower base of 50K only about 125 or so of those fans will be exposed to the post.  Had we all not experienced strong 20-30% exposures in the early days, we might not care. Still, it seemed to suggest…
  • 3 Lessons on Becoming More Data-driven in Digital Marketing

    John Bell
    15 Mar 2015 | 9:13 am
    One of the biggest changes for marketers over the next 10 years will be to become more and more data-driven. Think about what that actually means. If you are a direct marketer, that’s all about more precise performance measurement. If you are a researcher, it may mean more efficient ways to learn about your customer. For a C-suite executive, it is the promise that unleveraged customer data (i.e. “big data”) will be massaged into some useful form and then, ta-da, the miracle happens and all marketing, not just direct marketing, becomes instrumented and completely scientific.  …
  • 11 Ideas Driving the Modern CMO

    John Bell
    2 Feb 2015 | 4:30 am
    Being ‘modern’ sounds quaint. It’s one of those baffling descriptors used for architecture and even art that more often than not describes something created a long time ago. But the simple definition of modern means “of, relating to, or characteristic of the present or the immediate past” and “involving recent techniques, methods, or ideas.” It’s neither futuristic nor anchored in a naïve, Worlds Fair-image of the near future. The modern CMO is about using the tools of today, sometimes in new ways. This isn’t about Google Glass, neuromarketing or even the Internet of…
 
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    Brains on Fire

  • Friday Fotos | Selfie Stick Edition

    Amy Taylor
    22 May 2015 | 8:22 am
    View from the top at our BOFLA office Monthly mentor meeting at Methodical Coffee. (With a side of Circa Doughnut!) Moe was pretty excited about our new selfie stick. My mom went that way…without me. (Insert dog pout here) I found her again!! THIS IS THE BEST DAY EVER. -Dog Selfie? Us-ie? BOF-ie? The post Friday Fotos | Selfie Stick Edition appeared first on Brains on Fire.
  • Friday Fotos | New Desk Edition

    Amy Taylor
    15 May 2015 | 12:27 pm
    Looking at things from a different perspective…  Our new digs are groovy. Lunching in La La Land Mas tequila, por favor. Magical marker. Settling in. The post Friday Fotos | New Desk Edition appeared first on Brains on Fire.
  • I Swear I’m Wearing Pants: 5 Misconceptions About Remote Employment

    Amy Taylor
    14 May 2015 | 12:59 pm
    I recently asked my social network what kinds of misconceptions they had heard about being a remote employee. These were just a few of the responses: “That when you are not in the office you are taking the day off.” “That it means you either have to work from home or coffee shop.” “That it’s difficult to keep in touch with co-workers, access files, etc.” “That you never see your coworkers or talk to them.” “That you can’t possibly be putting in 8 hours a day at home.” “That you work in a bubble of isolation.” “That you must get nothing done.” “That you are…
  • What if love is the answer?

    Robbin Phillips
    13 May 2015 | 8:22 am
    Another lovely photo from Libby Williams. Last week I got this great little email from my friend Dan Holm. It kind of made my day so I thought I would share. From Dan: I read this article and thought of you and BOF. I hope everything is amazing. “What was the best piece of business advice you were given when you were starting off? I still recall a customer who wrote in early on. He thanked us and gave us, perhaps, the best advice yet: it is all about love. He writes:  “Let love be the sum and total of all the little things you do, from the way you answer the phone to the way you…
  • The Flexible Future: Why You Should Focus on Building a Workforce Not a Workplace

    Amy Taylor
    12 May 2015 | 7:40 am
    Remote employee. Telecommuter. Satellite human. Whatever you call it, there seems to be a lot of conversation going on about the evolution of the workplace – and the workforce – of the future. So much so, in fact, that what began as an idea for a single blog post has evolved into a blog mini-series. Over the next couple weeks, I’ll be sharing insights, thoughts and data on remote employment in four parts: The Flexible Future: Why You Should Focus on Building a Workforce Not a Workplace I Swear I’m Wearing Pants: Misconceptions About Remote Employment and Employees From the Mouths of…
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    Content Marketing Institute

  • This Week in Content Marketing: Facebook’s Move to Swallow Publishers

    Joe Pulizzi
    23 May 2015 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this week’s episode, Robert and I discuss two large venture capital investments in the content marketing technology space – Percolate and Kapost. We also debate whether Facebook’s launch of its Instant Articles service represents the end of times for publishers or a stairway to heaven. After discussing whether brands could really create a Mad Men-type show, Robert and I rant and rave about Adobe’s new audio white papers and a huge media purchase by one of the world’s largest…
  • Case-Study Writing Made Faster, Better, and Less Painful

    Gretchen Dukowitz
    22 May 2015 | 3:00 am
    Case studies – love ’em or hate ’em – remain a critical part of the content marketing mix for almost every B2B organization. To some, they may seem stodgy (or dare I say boring?), but CMI research shows more companies are using them – 77% in 2015 – and 58% say they’re effective. But, let’s be honest. Case-study creators’ opinions probably fall more on the hate-’em end of the spectrum. The tried-and-true formula – challenge, solution, benefit – doesn’t exactly inspire creativity or good storytelling, and the fallback – to pack them full of bad business jargon –…
  • Itchy Feet Take Marketer on Global Corporate and Social Path

    Pamela Muldoon
    21 May 2015 | 11:00 am
    Walking along in Surry Hills in Sydney, host Todd Wheatland talks with Nicole Brasz, Director of Marketing and Fundraising at Save the Children Australia. Never one for planning her career, Nicole shares how her path led her back to her hometown of Melbourne and to a second stint in the philanthropic industry. Listen to Todd’s full interview with Nicole Brasz here: (Surry Hills, Sydney, 2015; Length: 32:01) Download this week’sThe Pivot podcast If you enjoy The Pivot podcasts, we would love if you would rate it, or post a review, on iTunes What may surprise you An accomplished flutist,…
  • 10 Actionable Tips to Craft a Killer Quiz

    Hannah Eisenberg
    21 May 2015 | 3:00 am
    On Dec. 16, 2013, The New York Times published a quiz, How Y’all, Youse and You Guys Talk. The quiz was based on a decade-old survey by linguists Bert Vaux and Scott Golder, and visualized by Joshua Katz. Based on the quiz taker’s use of certain words and pronunciations, the quiz produced a heat map that showed which area of the U.S. the reader matched linguistically. In just 10 days, this 25-question quiz became the most-viewed piece of content on The New York Times website in 2013. Why? Because quizzes are simply irresistible, and people love ’em. But how do you create a quiz that…
  • 5 Ways to Help Clients Get Their Guest Blogging Down to a Science

    Stacy Thompson
    20 May 2015 | 3:00 am
    I’ll admit our expectations were high when I bought my 8-year-old a Magic Science kit a few years back. We all but ripped the thing out of the packaging in a rush to see for ourselves what “unleashing the wizard within” would look like. It looked like this: A chalky white mixture of citric acid, baking soda, and water gurgling in a test tube for seconds. Who would have thought we’d need to spend time on the instruction manual, what with the eruption of color-changing froth on the horizon? Likewise, when it comes to executing guest-blogging strategies on behalf of clients, it can be…
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    Firepole Marketing Blog

  • Marketing Tips: What Would Don Draper Do?

    Guest Author
    22 May 2015 | 4:00 am
    SPOILER ALERT! SPOILER ALERT! If you are not caught up on Mad Men, read ahead at your own risk as there are spoilers ahead. As the final season of the seminal series, Mad Men, came to a close on Sunday, we can’t help but reflect back on the fascinating characters, intriguing plot lines, and of course, our love-hate relationship with the show’s iconic anti-hero. But Don Draper is not just a brilliantly complex character or a charming ladies’ man. He’s a master of marketing. Though his 1960s, Madison Street ad world might seem starkly different from our reality today, the fact is that…
  • No Hype Copywriting Tips for Quiet Brands

    Guest Author
    21 May 2015 | 4:00 am
    Quiet brands can have it rough. Many embrace their quiet side but aren’t sure how to strike the balance between being themselves—introspective and reflective—and promoting themselves, which can often feel like standing on a crate and shouting through a bullhorn in the middle of Times Square. If you’re a quiet brand, I’m sure you can relate to the following… You’re not great at tooting your own horn You don’t want to come across as pushy or salesy You want to make genuine connections with your audience, but you feel like you’re competing against louder,…
  • CEI 117: Building an Authentic Brand with Libby Gill

    Audra Casino
    19 May 2015 | 4:00 am
    Defining your brand can be a situation like ‘the chicken or the egg.’ Is it what you think you are and try to convey, or is it what your audience perceives about you, and decides you are? Today, Danny talks with author and brand coach Libby Gill, who has run the gamut of brands, from being the spokesperson of Jerry Springer, to where she is now, which is helping new and established business owners embrace authentic brand. So let’s get started! All you have to do is click the play button below. Podcast runtime: 23 min 20 seconds | Transcript Key Points At 1:26 – Libby talks about…
  • How To Create “Content Upgrades” That Turn Your Readers Into Email Subscribers

    Guest Author
    18 May 2015 | 4:00 am
    Can you name the best tactic to convert your blog visitors into email subscribers? If you think it’s the pop-up email form – you’re wrong. If you think it’s the so called “feature box” – you’re wrong again. Even the “opt-in bribe” floating in your sidebar isn’t the best converting tactic. I wish I could keep the intrigue a little longer, but there’s a spoiler right in my headline, which I’m sure you’ve noticed. The name of that tactic is “content upgrades” and today we’re taking a very detailed look at it. The All-Important Email List Everyone knows…
  • Firepole Funnies #21: All Hands On Deck

    Christina Gunn
    15 May 2015 | 4:00 am
    Enjoying the Firepole Funnies? If you liked what you read here, please let Christina (and the rest of the Firepole team) know in the comments below. Feel free to suggest future comic strip ideas – we can’t guarantee we’ll use your idea, but we’re always open to suggestions! And if you think we deserve it, please share this on your Facebook, Twitter, Google+, Pinterest, LinkedIn, or other social media account!
 
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    Ries' Pieces

  • What can a red nose do?

    Laura
    19 May 2015 | 1:34 pm
    What can a red nose do? It can build a brand. A red nose is the visual hammer for Red Nose Day, a campaign started in the U.K. and has now moved into America. The Red Nose Day fund is a program of Comic Relief, a non-profit that raises money for children living in poverty. Hundreds of charities do similar work, but most don’t become as well-known or raise as much money. The difference? A visual hammer that drives the brand into the mind. It might be a simple or silly thing like a pink ribbon, a yellow bracelet or a red nose. Three visuals that have built powerful, relatively-new non-profit…
  • HP splits into a circle and a rectangle? Oh my.

    Laura
    23 Apr 2015 | 7:10 am
        Hewlett-Packard is breaking up. It plans to split into two companies, separating its computer and printer businesses from its faster-growing corporate hardware and services operations.     The computer and printer businesses would be known as “HP Inc.” and the corporate hardware and services businesses as “Hewlett Packard Enterprise.”     Are more-focused companies a good idea? You bet. Each will have more independence and flexibility to prosper in the fast-paced technology world we live in.     Are more-focused brands a good idea? You bet. A focused brand has an…
  • Political Branding - 2016 Preview

    Laura
    15 Apr 2015 | 11:52 am
    Running for President of the United States means building a brand that at least 51% of the country is willing to buy on Election Day. Not an easy task in a country as large and diverse as America. Too narrow a focus and you won’t get a majority vote. A narrow focus builds a brand, but a wide base wins the election. The task is huge. Even the iPhone doesn’t have a 51% share of the smartphone market in the U.S. The key to winning an election is to find a key issue narrow enough to stand for something but broad enough to be appeal to several constituencies. George H. Bush – “No new…
  • Hashtag Branding - How to not get burned

    Laura
    19 Mar 2015 | 11:53 am
    Starbucks, like most companies these days, is obsessed with buzz. Not the kind you get from a double-espresso but the kind you find online with tweets, hashtags and likes. It used to be that the major media outlets controlled the conversation. Today, consumers via social media have the power to start, join or change the conversation. The media covers the buzz instead of creating it. As a result, companies are trying harder than ever to encourage consumers to start conversations online with hashtag campaigns. The hope is for a viral success that will reflect positively on the brand. That is…
  • Super Bowl 2015

    Laura
    2 Feb 2015 | 1:04 pm
    There was a lot of action on the field during this year’s Super Bowl including a spectacular ending. There wasn't as much action in the ads since most of them took a thoughtful, serious, sentimental approach this year. We saw fewer special effects, sexy girls and kicks to the crotch. And the few that took that route fell flat. What did score big is what always scores big. Ads from brands that own strong positions in the mind, that dominate categories and that hammer us with a familiar theme and visual in a new and entertaining way. Consistency Works Budweiser “Lost Dog.” The more you…
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    Ryan Stephens Marketing

  • From Ordinary to Extraordinary: How to Become Successful

    Ryan Stephens
    21 May 2015 | 9:02 am
    In November of 2012 I decided to join professional network/entrepreneurial brain trust. The rationale was simple, successful people don’t succeed on their own. There are two parts to the program: Monthly interviews with a wide array of brilliant people, masters and advisors that have helped countless people with productivity, health, psychology, and more Membership to an exclusive community of ambitious professionals to hold you accountable, encourage you, and help you live a Rich Life I read as much (or more) than anyone I know, but reading is a time consuming endeavor. This brain trust…
  • The Art of the Pitch: Persuasion and Presentation Skills That Win Business

    Ryan Stephens
    9 Mar 2015 | 8:29 am
    “We sell ideas in presentations – whether those presentations take place in a boardroom or a coworker’s cubicle – which means that presentations form the very building blocks of our careers.” — Sally Hogshead What good is a great book if nobody reads it and spreads the ideas within? What good is your product if I don’t know how it will improve my life? Here’s a universal truth: You can have the best idea, the most innovative product, or the most beautiful work, but it’s rarely going to sell itself. Peter Coughter has coached executives from Crispin…
  • 9 of My Favorite Reads from February 2015

    Ryan Stephens
    28 Feb 2015 | 9:42 am
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts I encountered during the month of February 2015. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how you apply the…
  • 4 Timeless Business Lessons from Obvious Adams

    Ryan Stephens
    1 Feb 2015 | 7:44 am
    “Obvious Adams: The Story of a Successful Businessman” was first published as a short story in the Saturday Evening Post in April, 1916. (Free PDF here). It’s been reprinted in book and Kindle format a couple of times, perhaps most notably by Forgotten Books in 2012. At only 70 pages I breezed through this little book and if you work in business, especially marketing, I highly recommend it for you as well. Too often we make things much harder than necessary. We try to get “too cute” when in reality we just need to identify what’s essential, articulate…
  • 10 of My Favorite Reads from January 2015

    Ryan Stephens
    31 Jan 2015 | 12:04 pm
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts I encountered during the month of January 2015. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how you apply the…
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    brandflakesforbreakfast

  • this “new beginning” gets us “feeeeeeeling gooooood”

    Maureen Jones
    22 May 2015 | 5:29 am
    In the past Volvo was known for safety, stability and frankly, being less than sexy. Not exactly the car someone dreams about, but rather the type of car one may feel obligated to buy. A valiant effort on Volvo’s part has brought forth a brand transformation of epic proportions - bringing Volvo, as they've coined, into the light of a "New Beginning". In partnership with the music artist Avicii (yes, you read that right), the two unlikely partners have launched a long-form commercial featuring Avicii's new arrangement of the song "Feeling Good" that focuses on their transformation and…
  • fur-bulous fashion innovation

    Maureen Jones
    22 May 2015 | 5:29 am
    We know what you were thinking – why don’t they have a sweatshirt that keeps me warm while my cat purrs away in the front pocket? Right on – fair question. We've asked ourselves the same thing time and again. Wait no more because all of our fashion dreams have come true – the new Mewgaroo Hoodie is here and it’s 100% fur-bulous. The fashion forward garment includes a lined, washable wedge shaped front pocket large enough for a small animal (cat) to snuggle in, long sleeves with paw print design and thumb hole access AND ears on the hood. Get yours TODAY. Meow!
  • read a book. grow a tree.

    Maureen Jones
    22 May 2015 | 5:03 am
    Encouraging children to read is critically important to their development. Encouraging children to help save the environment is well, critically important to the world! Combining the two initiatives, successfully, is of brilliant! The Tree Book Tree program publishes children’s books that grow into trees when planted! The books are made out of acid-free paper, silk screened and printed with ecological ink. Now that’s bringing something full circle!
  • this billboard's not for men

    Kristien Del Ferraro
    21 May 2015 | 5:10 am
    Beer brands rarely (if ever) market themselves specifically to women. Women, however, are the fastest growing beer drinking demographic. Astra beer in Germany knows this, so they created the first digital billboard ONLY for women. Using gender recognition technology, the billboard only serves up its funny advertising videos to women. If you're a man it tells you there's nothing here for you. Underage? It knows that too and serves you up a message saying you're too young. In fact, there are over 70 very quick, funny videos you can be served depending on the situation detected. Now if it could…
  • 21 May 2015 | 5:09 am

    Kristien Del Ferraro
    21 May 2015 | 5:09 am
    Free wi-fi can motivate people to hang around . . . just look at any Starbucks in any city on any given day. Dare we say it's more motivating, than oh, I don't know, the threat of cancer? Apparently so, because The Peruvian League Against Cancer's giant tower at Playa Agua Dulce was a huge success in drawing sun worshippers in to its shade for free wi-fi. So, it seems free wi-fi can do what many many years of cancer PSAs cannot. Hey, whatever it takes!
 
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    TrishaLyn.com

  • The Hill You Choose to Die On

    Trisha Lyn Fawver
    22 May 2015 | 4:44 pm
    I’m frequently baffled by the hill some people choose to die on, so to speak. I submit, for your disapproval, the lady in front of me at Walmart. On the belt: a large bottle of bleach, a bottle of Liquid-Plumr Urgent Clear, and a bottle of Liquid-Plumr Double Impact, which is supposed to have a drain snake packaged with it, but it was missing. Clearly, something at home is amiss. She asks if she can get a discount on the one missing a snake and is told no, so she swishes her hands at it and finally has to tell the two cashiers standing there that she didn’t want it, muttering…
  • Healing Touch Premium Scar Gel Review

    Trisha Lyn Fawver
    9 May 2015 | 1:04 pm
    You probably remember the horrible pictures from September when I was attacked by my cat Lunchbox.  Since then, I’ve used straight aloe vera, vitamin E, and other scar reduction ointments to try to diminish the scars, primarily the two large ones on my face.  I was given the opportunity to try out Healing Touch Premium Scar Gel and HOLY CRAP I’m so glad I did. #premiumscargel Product Specs Healing Touch Premium Scar Gel is a 30 Gram container, which doesn’t sound like much but there’s plenty here.  I’ve been using it for more than a month almost twice per day…
  • Lady Soma Skin & Nail Treatment Review & Giveaway!

    Trisha Lyn Fawver
    29 Apr 2015 | 11:59 am
    I’m very happy to hosting my 3rd contest in 3 months, this time thanks to the folks at Prime Media via Tomoson!  I’ve been testing out Lady Soma Skin & Nail Treatment, and I am happy to share my thoughts on the product AND I have one to giveaway to one lucky reader!  Get ready to step up your nail game! Holy crap, ladies, this stuff is amazing!  Thick and rich and smells like frosting!  I have definitely seen a marked improvement in the moisture level of my hands and cuticles from using it.  Prime Media sent me a 4 oz. jar of the Lady Soma Skin & Nail Treatment and a…
  • Wordless Wednesday: Random Travels

    Trisha Lyn Fawver
    15 Apr 2015 | 10:00 am
    Random Travels   San Francisco, CA Austin, TX Miami, FL Boston, MA Wordless Wednesday: Random Travels appeared first on TrishaLyn.com.
  • goPURE 100% Pure Peppermint Oil Review

    Trisha Lyn Fawver
    14 Apr 2015 | 9:45 am
    Recently I was given the opportunity by Advovia Mineral Skin Care via Tomoson to review goPURE 100% Pure Peppermint Oil.  I am not too into holistic medicine or essentials oils as some people I know, but I am a big fan of general aromatherapy. I’m definitely impressed with the goPURE brand and I’m already a believer in peppermint EVERYTHING. Product Specs goPURE 100% Pure Peppermint Oil is cold-pressed and comes in a 4 oz bottle – much larger than most.  It comes with a glass pipette cap that can be used in place of the flat cap it comes packaged in.  This large bottle…
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    AdWeek: AdFreak

  • Ads About Veteran Suicide Show Heartbreaking Photos of the Homes Where They Died

    22 May 2015 | 11:38 am
    With Memorial Day on Monday, here's a look at a sad and remarkable ad campaign from Crispin Porter + Bogusky for Mission 22, an initiative the agency started to raise awareness of veteran suicide. Mission 22 is named after a horrible statistic—that 22 veterans commit suicide every day in the U.S., often in their own homes. This is a real war being waged far from the field of battle, and so CP+B enlisted war photographer David Guttenfelder for the new campaign—to take photos of the homes where veterans died. The images are haunting and heartbreaking, and powerfully communicate…
  • How This Interactive Subway Ad Got Everybody Yawning, and Wanting Coffee

    22 May 2015 | 9:40 am
    This interactive outdoor campaign by Lew'Lara\TBWA is a real yawner—which is exactly what the Brazilian agency intended. The shop set up a digital panel equipped with a motion sensor at São Paulo's busy Fradique Coutinho subway station at morning rush hour. When commuters approached the sign, the face on the panel would yawn. Naturally, many of the commuters themselves also began yawning—yawning being notoriously contagious, after all—at which point the screen made a product pitch. In case the sign wasn't enough of a wake-up call, perky glamor gals arrive…
  • Darkly Comic Ads for ZocDoc Illustrate the Utter Hell of Calling Your Doctor

    21 May 2015 | 10:07 am
    ZocDoc knows how much it sucks trying to deal with doctors over the phone. Now, the online medical-care scheduling service positions itself as the cure for such headaches in a pair of humorous spots from Goodby Silverstein & Partners in New York. In one ad, an office worker whispers her embarrassing symptoms  into a handset at her desk, hoping not to be overheard by her colleagues. The other commercial presents a different woman, seeking an appointment ASAP, who might be overstating her condition ever so slightly. "Get better better" is the tagline. The campaign also…
  • Michael Jordan Waxes Poetic in Gatorade's New Paean to Sweat

    20 May 2015 | 12:01 pm
    Gatorade really does love sweat. Last year, the brand's hidden-camera ads with Peyton Manning and Cam Newton required customers at a convenience store to "sweat it to get it." If would-be consumers couldn't show visible signs of a workout, they couldn't buy Gatorade. Now, an epic new spot—created by TBWA\Chiat\Day and voiced by Michael Jordan—makes it clear that "not all sweat is created equal." In other words, if your sweat isn't the intense kind, spilled in pursuit of sporting glory, then your sweat is pretty boring, and you should…
  • These 'Abused Emojis' Can Help Kids Tell Someone They're Being Hurt

    20 May 2015 | 10:19 am
    A children's helpline in Sweden just released an upsetting set of emojis showing kids being physically and verbal abused—in the hope that young victims of violence might use them to communicate their situation when words fail. "A complex reality demands a complex set of symbols," says the nonprofit group, BRIS, which helps at-risk children and teenagers. "The Abused Emojis make it possible for kids and young people to talk about situations where they felt bad or wrongly treated without having to put words on the situation. If you or somebody you know have been hurt,…
 
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    Rescue Marketing

  • Half of China’s companies do this

    Mark Riffey
    11 May 2015 | 5:41 am
    Recently, I was reading a story in the New York Times about a Chinese city’s effort to vastly expand their use of industrial robotics. The story’s video hits home 98 seconds in. The official being interviewed indicates that the city’s goal is to reduce the number of employees by half and finishes his sentence by saying “many companies are working toward this goal“. Not one company in one town. Not the company responsible for the birth of Chinese industrial robotics, but “many companies”. Why expand robotics use? They’re doing this by working…
  • Senate may drop the soap (maker)

    Mark Riffey
    4 May 2015 | 3:35 am
    About six years ago, there was a big fuss about the CPSIA, a law that was written to sharply reduce lead in clothing, toys and other items made for children under 12. Why lead? Lead poisoning causes developmental and neurological damage in young children, including by breathing dust from peeling lead paint. I made some noise about the law as originally passed because it would force the makers of handmade childrens’ items out of business – and a lot of those businesses exist here in Montana. It wouldn’t have put them out of business because their products contained…
  • What your customers don’t know

    Mark Riffey
    27 Apr 2015 | 4:30 am
    One of the more dangerous things that can get stuck a writer’s head is the feeling (assumption) that everyone knows or has already read about what you’d like to write about. This usually happens because the writer is so familiar with the material, concept or admonition that they simply assume that everyone knows about it, or has heard it already. The same thing happens when a business owner considers what to communicate to their prospects and clients. I’ve heard it all before. Ever been to an industry conference session where the speaker talked about a fundamental strategy…
  • Winning against the chain store

    Mark Riffey
    20 Apr 2015 | 3:23 am
    Yesterday, I sat down in a store that’s part of a Montana-based coffee shop chain. I wanted a quick cup and I had about an hour to write before a young man’s Eagle Board that was down the street, so this location was a perfect fit. I drove past Starbucks to reach this place. I try to visit locally owned places whenever possible, and like many, I’m a creature of habit. This place has spent a lot of time as my writing venue over the years. The visit reminded me of some reasons why the chain store wins your neighborhood. Habitual habitat I admit that when it comes to coffee,…
  • The hardest part of helping businesses

    Mark Riffey
    13 Apr 2015 | 3:23 am
    There are a lot of rewards that come with helping businesses improve beyond what they expected, or even simply going a step or two beyond an artificial boundary the business owner thought was in front of them. It’s really a fun thing to watch someone latch on to a piece of advice and make 10 or 100 times what they invested in it. That isn’t the whole story though. In addition to those to take advice and use it, there are some who ask for advice, pay for it, receive it and for whatever reason, never use it. Perhaps they decide that it isn’t for them or they decide not to do…
 
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    Adverblog

  • Imagine if your bathroom could talk

    Mark
    1 May 2015 | 11:00 pm
    Toilet paper ads have never been this funny. The new campaign for Quilted Northern, “Designed to be Forgotten,” features no actual actors on camera. In each of the three spots, a male narrator introduces us to an inanimate object: a toy alligator, a rabbit figurine and a framed photo of “great-grandpa Thaddeus.” Each of them must bear silent witness to the unpleasant events unfolding at a nearby toilet. Funny stuff. Agency is Droga5 NY.
  • Using DNA Testing to Put a Face to Litterbugs

    Mark
    22 Apr 2015 | 10:43 pm
    Ogilvy & Mather Hong Kong has launched a city-wide campaign for the Hong Kong CleanUp Initiative. The campaign, entitled ‘The Face of Litter’, has launched in conjunction with Global Earth Day, and it’s awesome. With a staggering sixteen thousand tons of waste dumped in Hong Kong every day, the campaign aims to raise awareness of the extent of littering across the city, pinpoint those responsible and encourage people to change their behaviour. Turning to science for answers, Ogilvy has targeted key locations in Hong Kong to collect, analyse and create DNA-based composites of…
  • Happy Nike Air Max day

    Bridget
    26 Mar 2015 | 11:33 pm
    It’s the last few hours of Nike Air Max day (March 26).  Sneaker heads around the world are celebrating the iconic sneaker from 1987.  Here is a very cool project from Grey London ECD Dominic Goldman who has made a sculpture of the shoe using a mix of 3D printing and special dyed concrete.  I’m not a sneaker head but I would like to have a pair of these.   You can read about the history of Air Max on Nike and Highsnobiety tells us 10 things we didn’t know about the Nike Air Max
  • Pepper Hacker kills your Wifi

    Tim
    26 Mar 2015 | 9:53 pm
    Frustrated mums will rejoice at the prospect of pausing mobile phones, apps, wifi and TV screens, all in one go. Watch what happens when a pepper jack becomes the magic wand for reclaiming family meal times. Agencies: Clemenger BBDO / Pollen Client: Dolmio
  • Hermès aerial ballet

    Bridget
    22 Feb 2015 | 8:46 pm
    This is beautiful. The Hermes spring/summer campaign takes off with a delightful short film called “La Flânerie” (“Wandering”) which takes us on a poetic walk through the cobblestoned streets of Paris. On this beautiful Spring morning, Hermès’ new collection enjoys a moment of freedom in the form of a fluid and aerial ballet, danced by the beautiful objects in the collection. The film celebrates the magic moments hidden in every fold and crease of everyday life, a concept inspired by the playful and offbeat world of Jacques Tati. Incidentally, the film even borrows a movement…
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    All You Need Is A Good Idea!

  • Here’s why the soda left a bad taste

    Jay H. Heyman
    21 May 2015 | 7:55 am
    (Photo credit: Wikipedia) Seven of us went to a local bar/restaurant the other evening. So much of the evening was pleasant that it is a shame we are each spreading negative warnings about the place. Good food. Good service. Good drinks…except for the sodas. Not that there was anything wrong with the diet drinks. It is just that for the two people who ordered the sodas, as their glasses emptied, the waitress asked, “Would you like another?” And when we received the bill, it turns out that each “refill” cost three dollars! Now, in the town where five of the seven of us live, you…
  • What to say. How to say it. (Part two)

    Jay H. Heyman
    18 May 2015 | 7:10 am
    If you’ve been paying attention, you know that my new favorite description for what I do for a living is: What to say. How to say it. What I like is that it gives you a chance to define what you offer in a way that makes you the most comfortable. You don’t have to rely on clichéd phrases that promise to differentiate a brand from others, offer a list of features and benefits or other conventional creative claims. “What to say” is basically how you will help with targeting, strategic direction, and to narrow down all the reasons the client might want to offer his prospects to the one…
  • What to say. How to say it. (Part one)

    Jay H. Heyman
    14 May 2015 | 8:19 am
    I am not sure where I came across this combination of words: What to say, and how to say it. But I would love to give credit to whoever first put them down, because the more I think about it, that is a perfect definition of what I offer my clients. I realize that we are all predisposed to over abundantly fall in love with our newest child. So I am inclined to put aside my current slogan (ideas that build brands) in favor of this new combination of words. I am not certain how much of this is due to corporate boredom; perhaps I have gotten overly relaxed with my slogan. It is by now…
  • What prospects are really thinking during your business pitch.

    Jay H. Heyman
    11 May 2015 | 7:32 am
    Thinking man (Photo credit: Wikipedia) I believe it is amazing that an ad agency, particularly smaller ones, ever actually gets a new client. (And the fact that I recently had an “interesting” new business pitch possibly has nothing to do with that observation.) Think about the process. You have cold-called a potential client, or they are having a review and you have been invited. Or, even better, someone has recommended you, and the prospect asks for a meeting. Let’s even assume that you are a good match and have the expertise they are seeking; big ideas, digital, promotional,…
  • What’s the first thing you read in a newspaper?

    Jay H. Heyman
    7 May 2015 | 7:05 am
    I guess most of us would assume what we notice first is whatever has the largest headline. But day in and day out, I bet the thing most people usually look at first is the weather forecast. Or why would, for example, The New York Times always have that information on the top right corner of the paper? Every day, it is placed higher than any other piece of news, good or bad. Even today, with weather apps more common than Starbucks locations, there is the forecast, all by itself, high and dry…or wet and windy. I guess that is because it is the quotidian information most people need and want…
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    Seth Godin's Blog on marketing, tribes and respect

  • But do you want to get better?

    Seth Godin
    23 May 2015 | 2:17 am
    It seems like a stupid question. Of course we want our organization, our work and our health to improve. But often, we don't. Better means change and change means risk and risk means fear. So the organization is filled with people who have been punished when they try to make things better, because the boss is afraid. And so the patient gets the prescription but doesn't actually take all the meds. And the bureaucrat feigns helplessness because it's easier to shrug than it is to care. There are countless ways to listen, to engage with users, to learn and to improve, but before you or your…
  • How to win an argument with a scientist

    Seth Godin
    22 May 2015 | 2:00 am
    Make better science. The act of being a scientist is the commitment to the scientific method, a series of hypotheses, tests and re-evaluations. When you make better science, the scientist's previous opinion doesn't matter, not if she's being a scientist. On the other hand, if you want to win an argument with someone who refuses to act like a scientist, making better science isn't going to help you very much. The person you're arguing with now (who might be a scientist during the day, even, but is merely being a person right now) is not going to be swayed from a firmly held opinion by your…
  • You don't know Lefsetz?

    Seth Godin
    21 May 2015 | 2:07 am
    I was talking to someone dedicating his career to working in newspapers. I asked him what he thought of the work of Jeff Jarvis. He had no idea what I was talking about. I met a musician the other day, and asked her how her work without a label was going, and referenced something by Bob Lefsetz. She didn't know who I meant. The last time I was at an event for librarians, I mentioned Maria Popova. Blank stares. A podcaster asked me a question, and I wondered if he admired the path Krista Tippett had taken. He had no clue. A colleague was explaining his work in memetics to me. I asked about…
  • Is it meeting your needs…

    Seth Godin
    20 May 2015 | 2:18 am
    Or merely creating new wants? Is it honoring your time or squandering your time? Is it connecting you with those you care about, or separating you from them? Is it exposing you or giving you a place to hide? Is it important, or only urgent? Is it right, or simply convenient? Is it making things better, or merely more pressing? Is it leveraging your work or wasting it? What is it for?        
  • Unlimited scale

    Seth Godin
    19 May 2015 | 2:50 am
    Nothing grows to infinity. Certainly no project or business or idea. And saying, "as many as possible," implies a series of trade-offs that you're probably not actually interested in making. One of the most important decisions we make is almost always made without thought, without discussion: "How big do you want this to be?" It's a question that always gets in the way of, "How good do you want this to be?"        
 
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    Ogilvy Blog Aggregator

  • Join our webinar Pharma In Social: How To Succeed

    21 May 2015 | 8:59 am
    Join this webinar to learn how pharma companies can drive business value from engaging in social media. The fast-moving pace of social media, and the powerful amplifying effect that it can have on perceptions about a brand, means that even for the bravest of businesses it can be a daunting space. And for pharma companies the added regulatory boundaries and compliance constraints do not always go hand-in-hand with the norms of social media. But that is no reason to stay away from the game. While there is evidence of ‘social anxiety’ across the global pharma industry, many organisations…
  • Getting Social @ Ogilvy with Thierry Soubestre, Page Karma

    20 May 2015 | 11:22 am
    Data has always been important for brands to better understand consumers and target messages. With the amount of data collected through social networking sites – what they do, things they like, causes they defend, what they buy, and the list goes on - understanding how to cut and analyze the data to derive consumer insights can be daunting task. Our partner agency Page Karma is a leader in this space, offering solutions to help brands better understand consumers and optimize communications strategies. We spoke with Thierry Soubestre, General Director at Page Karma, to learn more about…
  • When does Microsoft stop being Microsoft?

    19 May 2015 | 7:39 am
    An astounding twenty years ago, my father bought Bill Gates’ book, “The Road Ahead”. A business book barely interested me at that age, but it came with a CD-ROM (contents above) that showed an exciting future, much of which will sound familiar today. It seemed only natural that Gates’ company, Microsoft, would play an integral part in this future. Who would have guessed that Microsoft would fail to be the leader of so many of today’s dominant technologies? In smartphones, they are reduced to competing for the “middle ground” with Sony, as Apple and…
  • Visual Literacy in the Classroom

    16 May 2015 | 1:48 pm
    Visual literacy and the use of Internet in the classroom can play a major role in the teaching and learning process in the classroom.  Visual Literacy is defined as the ability "to discriminate and interpret the visible actions, objects, symbols, natural or man-made, that he encounters in his environment."(Debes, 1960). Students must be able to make connections with what they already know to new information. They must be able to understand and translate their understanding to others.Teachers should use visual literacy in the classroom, to help students comprehend and interact with…
  • Excitement and Controversy Over Facebook Instant Articles

    15 May 2015 | 12:37 pm
    With Facebook’s announcement of Instant Articles this week comes excitement and controversy. While the update boasts an improved user experience with faster, richer content, for some there is worry that publishers will lose control of their content creation and distribution. Only time will tell the legitimacy of these claims and concerns, but one thing for certain is that Instant Articles will change the way content is consumed on the platform. And while Instant Articles is currently limited to nine partner publishers, it’s important for brands to understand how the update changes…
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    Marketing.fm

  • Building the Sales Machine: Milind Mehere Co-Founder of Yodle

    info@marketing.fm (www.Marketing.fm)
    27 Apr 2015 | 5:10 am
    We are having our next Building the Sales Machine event next month with Milind Mehere Co-Founder of Yodle.  We are excited to learn from one of the best sales operators in NYC about building the organization. We are also excited to announce to launch a home on the web for Building the Sales Machine – a place for our event details, job listings, and videos of the events. A special thanks to Dave Greenberger and Evan Bartlett who host the event with me and are now putting content into our new site. If you are interested in attending a great event for those people building sales…
  • Building the Sales Machine Event: Bryan Rutcofsky from Yext

    info@marketing.fm (www.Marketing.fm)
    18 Feb 2015 | 8:39 am
    We recently hosted another Building the Sales Machine event at Foursquare HQ and it was great to see so many people working on building sales and revenue from NYC and other great places. A big thanks to Bryan Rutcofsky from Yext for coming out for a great Q&A session about the early days, and getting tactical for the audience about how to build and retain a sales team. We covered a broad range of topics including; Validating a sales model Going from 1 salesperson to 2 and scaling up When the right time to outsource a sales team Where to spend time Deciding who to sell to What sets top…
  • The startup accelerator application process

    info@marketing.fm (www.Marketing.fm)
    8 Dec 2014 | 5:12 am
    One piece of advice I have found helpful to new founders is going through the application process for startup programs.  Whether an accelerator, incubator, launch, or other flavor of program helpful to early stage startups – almost all of the application processes are incredibly helpful.  The goal of course is to have ready and willing founders ready to join the program, but not everyone should.  I will leave the why vs. why not to another post, but the application process itself can help founders get on the same page and outline the vision for their company. The obvious programs…
  • Building The Sales Machine Event: Bryan Rutcofsky VP of Sales SMB – Yext

    info@marketing.fm (www.Marketing.fm)
    5 Dec 2014 | 10:51 am
    Our next Building the Sales Machine event is happening and this time I am happy to welcome Bryan Rutcofsky from Yext. These events are open to anyone who is building the sales and revenue machine at a startup and wants to hear from others in their position, meet like minded people, and solve real problems. Bryan has been working at Yext since the beginning and we are going to spend time talking about selling to SMBs and partners relevant to their business   As with other events the format is; 1/3 Networking and coming up with questions for Bryan 1/3 Myself and Bryan talking about what…
  • Tools I use: 1Password

    info@marketing.fm (www.Marketing.fm)
    29 Oct 2014 | 5:40 pm
    A few years ago I took the plunge and started using 1Password for all my passwords and logins. At first I thought outfitting all my devices was expensive, but given the time savings its well worth it. The pricing model has changed slightly and the folks behind this amazing software, AgileBits, have even done free giveaways. In a nutshell 1Password is a password management tool that keeps all your login credentials safe. You can use it for many different things including managing identities, credit cards, and other important info you want to keep secret. I use a desktop version of the…
 
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    David Meerman Scott - Web Ink Now

  • Still More Top Ten Tips for Incredibly Successful Public Speaking

    21 May 2015 | 12:24 pm
    One of my most popular posts was in 2009 when I gave my top ten tips for incredibly successful public speaking. So many people liked that and referred to it over time, that I ran a follow-up titled more top ten tips for incredibly successful public speaking a few years later. It’s time for ten more!
  • Deflategate Newsjacking Real-Time Strategy

    13 May 2015 | 1:06 pm
    Yesterday afternoon I presented at the Leadership Summit sponsored by Fortune Magazine. In the room were 650 entrepreneurs eager to learn ways to grow their business. Since it was less than 24 hours after Super Bowl MVP New England Patriots QB Tom Brady was handed a 4 game suspension for his assumed role in the Deflategate scandal, I chose to use that as an important component of my talk. 
  • The Underwriting: A VC-Backed Novel Shows an Alternative Way to Launch a Product

    6 May 2015 | 7:32 am
    When you’re new to an industry, you don’t have to play by the rules. You can make up your own or apply ideas from your past experiences. That’s exactly what Michelle Miller did to publish The Underwriting, her first novel releasing later this month.
  • Safe is Too Risky

    29 Apr 2015 | 10:41 am
    After nearly every talk I deliver I get questions and pushback about the idea of real-time communications. Sometimes it’s in the post-speech Q&A and other times people approach me privately. What they say is very similar and more or less goes like this: “It’s very risky to communicate in real-time because in your haste you might say the wrong thing so I’m not comfortable with your ideas.”
  • How Content Marketing Contributed to a Math Education Program’s Success

    22 Apr 2015 | 6:55 am
    Imagine you're an educator charged with developing a brand new graduate level program in math. You’ve got to attract men and women to the program. How about doing this within a school that has been an undergraduate only, all female, liberal arts college since 1837! The graduate program is brand new. The co-educational aspect is brand new. You’re venturing into uncharted territory on multiple fronts.
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Facebook Feed Buzzes Businesses, Promoted Pins Get Powerful, Twitter Shows Search

    Ben Brausen
    22 May 2015 | 2:45 am
    Is Influencer Marketing the Next Golden Ticket? [INFOGRAPHIC] – Influencer marketing is growing like crazy. Will it become the next golden ticket? Check out this infographic to find out. The Shelf Google Webmaster Tools Rebrands To Google Search Console – Google aims to get more users on Google Webmaster Tools by renaming it to Google Search Console. Search Engine Land Twitter’s Objective-Based Ads Are Now Available To All Advertisers – Company officially launches beta program that it says has helped improve efficiency and cut costs for advertisers who pay only for…
  • B2B Content Marketing Playbook: Tips to Prepare You for the Big Content Game

    Ashley Zeckman
    21 May 2015 | 3:30 am
    The 2015 B2B Marketing Report from Content Marketing Institute and MarketingProfs sheds a pretty bright light on the true state of B2B content marketing. While 86% of B2B marketers are using content marketing, only 8% rate their content marketing efforts as “very effective”. It’s not so different than teams participating in sports like football. Sure, everyone is playing, but who is actually really good at it? Fundamental blocking and tackling are key for a winning football game. The same can be said for implementing a successful B2B content marketing program: mastery…
  • Top Digital Marketing Takeaways From Authority Rainmaker

    Evan Prokop
    20 May 2015 | 4:14 am
    What does it take to become an authority in your industry? How can we make better sense out of an integrated approach to digital marketing? According to the presentations we saw at Authority Rainmaker 2015, it takes the passion to learn and pursue knowledge, the expertise that warrants credibility and respect of your peers and the time and effort to earn your place as an industry thought leader. While only in it’s second year, Copyblogger’s Authority conference brought the passion and expertise that will no doubt result in achieving authority status among digital marketing events…
  • Good Content Vs. Good Enough Content: A Fight for Sore Eyes with Ann Handley

    Alexis Hall
    19 May 2015 | 10:56 am
    “Do you have any mustard?” “Give me the mustard.” “Pardon me: Do you have any Grey Poupon?” These three statements mean the same thing, but each is a unique way of asking for the desired item. Often, it’s not what you say, but how you say it. In her session at Authority Rainmaker 2015, Ann Handley shared the belief that brand voice is key to creating good content marketing that will set you apart. There is this idea that as quantity of content increases, quality takes a nose dive. So how do you maintain or increase quality of content while increasing quantity? It starts with…
  • Danny Sullivan on the State of Search Marketing in 2015

    Evan Prokop
    19 May 2015 | 5:44 am
    To say there have been major changes in search marketing in recent times would be a big understatement. From the increased complexity and intelligence brought about by several Google search algorithm updates to the meteoric rise of mobile device usage, search marketers have had plenty to keep them busy. Founding editor of Search Engine Land, Danny Sullivan has been an authoritative voice in the search marketing industry for nearly two decades, so he’s certainly seen and weathered plenty of big changes since the inception of search. In his presentation at Authority Rainmaker 2015, Danny…
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    Ads of the World™

  • Surfrider Foundation: Raft of the Medusa

    ivan
    22 May 2015 | 7:47 pm
    The sea is becoming uninhabitable. Advertising Agency: Y&R, Paris, France Creative Director: Pierrette Diaz Art Directors: Laurent Allory, Akim Zerouali Copywriter: David Laloum Illustrator: Jean Marie Vives / Watchout Print Production: The Shop Published: May 2015
  • Air France: Windows

    ivan
    22 May 2015 | 7:40 pm
    WIFI on board available on long-haul flights. Advertising Agency: Havas World Wide, Madrid, Spain General Creative Director: Manuel Montes Art Director: Ibai Eizaguirre, Héctor Gutiérrez Copywriter: Emma Burgaleta Published: September 2014
  • Air France: Mac

    ivan
    22 May 2015 | 7:40 pm
    WIFI on board available on long-haul flights. Advertising Agency: Havas World Wide, Madrid, Spain General Creative Director: Manuel Montes Art Director: Ibai Eizaguirre, Héctor Gutiérrez Copywriter: Emma Burgaleta Published: September 2014
  • Telia: Playing apart

    ivan
    22 May 2015 | 7:33 pm
    The video features 15 musicians from the Gothenburg Symphony Orchestra that have been spread across the Sweden in five different locations to play Mozart's famous chamber piece "Eine kleine Nachtmusik", live via Telia fiber connection. Advertising Agency: Ehrenstråhle DDB, Sweden Art Director: Andreas Köster Copywriter: Per Westin Business Directors: Hugo Mann, Anna Lennström Account Manager: Camilla Westphal Agency Producer: Mattias Coldén Planner: Mats Brun Production Company: Acne Production Director: Anders Jedenfors Executive Producer: Petur Morgensen Producer: Kristofer Larsson DOP:…
  • Itaipava 0%: Boss

    ivan
    22 May 2015 | 7:27 pm
    Just think. Advertising Agency: Y&R, Sao Paulo, Brazil Executive Creative Director / Creative Director: Rui Branquinho Art Director: Jose Neto Copywriter: Bruno Souto Illustrator: Rodolfo Martins Photographer: Donaire Art Buyers: Monica Beretta, Stephanie Wang Published: April 2015
 
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    adland.tv - all the adnews not fit to print

  • FATH - The old man and his dog - (2015) :90 (Argentina)

    Dabitch
    23 May 2015 | 6:16 pm
    DDB Argentina and Fundación Argentina de Transplante Hepático (FATH) have decided to take back the emotional-ad crown from Thailand, and in 90 seconds only, they tell a beautiful story of animal & man loyalty and love. It's an old man and his dog who go about their daily routine, they stop for errands, coffee with friends, walk in the park, watch TV and then one day, the man falls ill. Very ill. The ambulance comes and the faithful dog runs after it as it takes the old man to hospital. The dog then waits outside the hospital. And waits. And waits. Through rain and shine, day and night. Yes,…
  • Help Mission 22 end the War At Home

    kidsleepy
    23 May 2015 | 6:11 pm
    Mission 22 is a non-profit dedicated to raising awareness about PTSD among returning American vets, and aims to end vet suicide. Together with conflict reporter David Guttenfelder, they've documented some of those lives lost.Heartbreaking, powerful work on this Memorial Day Weekend.
  • Mission 22 "War at home" (2015) 2:23 (USA)

    kidsleepy
    23 May 2015 | 6:07 pm
    As America celebrates Memorial day by having cookouts and heading to the beach, a few of the more patriotic among us will honor those American soldiers who died in armed conflicts. With a staggering statistic that more soldiers are dying via suicide when they return home, versus on the battlefield, this is a very moving piece of content. David Guttenfelder has spent a decade plus as a conflict reporter. He's recently started documenting the conflict at home. Switching from images of battlefield horrors, to quieter, more desperate scenarios: the houses and towns where these vets grew up.
  • League Against Obesity - Firemen, Astronaut, Fighter pilot (print)

    Dabitch
    23 May 2015 | 9:03 am
    Latinworks (with the passionate blond MD) have created this campaign for the League Against Obesity (http://lcosp.com) in Guatemala. Targeting parents by reminding them of the dreams we all had as children (I wanted to be a highway motorcycle cop because I watched CHiPs), the image shows our usual astronauts, firemen and fighter pilot, except they are extremely obese men in these uniforms.
  • Microsoft Surface - College Flow (2015) :30 (USA)

    Dabitch
    22 May 2015 | 6:13 pm
    Directed by Olivier Gondry, Finger Music collaborate with m:united & Microsoft to introduce the new Surface 3 and Surface Pro 3 Tablets with a brand new beat which has been developed with viral internet pen-tapping stars, Shane Bang and Kevin Ke. Finger’s Creative Director and Composer, Dave Hodge, was brought in from the beginning of the creative process to develop a custom composition for the brand utilising the beats created by the famous Pen Beat Battle tappers. There are four films in the Surface Beats campaign 2 x 30” (3,2,1 Go and College Flow) and 3 x 15”. Each have a strong…
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    Russell Davies

  • Really

    russell davies
    23 May 2015 | 12:50 pm
  • Dior and I and me

    russell davies
    22 May 2015 | 11:32 am
    One of the things that brand strategists never talk about is the fact that some of the most the most visible and successful brand makers ever exist in a completely different part of the forest and seem blithely unaware of all the usual "brand science "dogma. Specifically - fashion people. Which is just a way of reintroducing the fact that I love documentaries about fashion and that there's another fantastic one to add to the canon, Dior and I. Of course, it's partly about creativity, all that. But it's mostly about people and organisations and getting stuff done.
  • Public

    russell davies
    21 May 2015 | 2:20 pm
    "Is it time to start talking about a public media for the internet? To start imagining structures within which at least nominally independent media can preserve itself?" Possibly
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    Marketing & Strategy Innovation blog

  • Making Sense of Customer Words

    admin
    22 May 2015 | 9:39 am
    I originally wrote today's post for Confirmit in May 2013. I've made some modifications. How do you make sense of your customers' words?Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: customer feedbackcustomer experiencesB2C relationshipAnnette Franz Gleneicki
  • Improving the Customer Experience of London's Transport Network

    admin
    20 May 2015 | 1:05 pm
    I was really heartened to read this document about making London's transport network easier to use As a regular user of the network I am well aware of its limitations and the extreme pressure of numbers under which works. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Dick Stroudcustomer experiencestransportUKgrey
  • The Revolution Will Not Be Centralized

    admin
    19 May 2015 | 2:14 pm
    In his novel The Castle, Franz Kafka tells the story of a man named “K” who is summoned by mysterious authorities for unknown reasons. He finds himself at the mercy of their bureaucracy and endless paperwork, which is carried out for a purpose that nobody can fathom but everyone seems to accept. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: revolutionchangeGreg Satellplatformsecosystemsdigital living
  • Brand Experience Brief: Birchbox

    admin
    18 May 2015 | 2:58 pm
    Birchbox, the online cosmetics sampling subscription service, operates a retail location that teaches brick-and-mortar companies how to stage extraordinary store experiences. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Denise Lee Yohncosmeticsretail experiencesbrand experiencese-commerce
  • CX Journey™ Musings: Providing a Human Experience

    admin
    17 May 2015 | 1:25 am
    Have you ever had an idea that needs a little boost to get to fruition? Every once in a while, I get some random thoughts and ideas or some things that I question or ponder - and may not necessarily have enough content to write a full post or enough time to develop the concept. I've jotted down a bunch of these thoughts and haven't done anything with them. Time to throw them out into the universe! Introducing CX Journey™ Musings Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: customer experiencesAnnette Franz Gleneickihumanizingemployee engagement
 
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    mobileStorm » Digital Marketing Blog

  • Digital Discount: 97.4 Million Coupon Clippers Moving to Mobile

    Mobile Marketer
    21 May 2015 | 8:27 am
    Printed coupons may soon become a relic of the past. New stats suggest American adults using digital coupons will grow 7.6 percent in 2015 to 121.3 million. But mobile will experience a boom of 18.4 percent, or about 97.4 million people. The figure takes in coupon consumers redeeming on either a smartphone or via tablet. While 66.4 million people will redeem coupons on tablets, 83.1 million will use their smartphones. Smartphone couponing is growing much more rapidly than the tablet rate. Companies who offer coupons are getting a clue about mobile. According to eMarketer data, more than two…
  • Mobile Audience Targeting is Darling of Digital Marketers

    Mobile Marketer
    18 May 2015 | 6:00 am
    The rise in data collection and analytics is leading more and more marketers to target specific consumers, not just the devices they use. Now that the market is shifting to mobile, the industry is working hard to advance the science and tech of cutting edge targeting and personalization of advertising campaigns. So far, advertisers like what they see, but clamor for even more clarity, according to eMarketer’s new report, “Mobile Audience Targeting: Have Industry Advances Raised Advertisers’ Confidence Levels?” “Last year, marketers studied by eMarketer gave mobile ad…
  • U.S. Smartphone Penetration Tops 77%

    Mobile Marketer
    13 May 2015 | 6:00 am
    comScore is out with new data from its MobiLens and Mobile Metrix services , which report key trends in the U.S. smartphone industry. In this instance, the data is derived from March 2015. According to comScore’s figures, Apple was the top smartphone manufacturer with 42.6 percent OEM market share in March. Android was once again the #1 smartphone platform with 52.4 percent platform market share. But while we already know that iOS and Android are the top smartphone platforms in the U.S., the real story worth following with each new comScore data update is the growth itself of the U.S.
  • Groundbreaker for Google: Mobile Searches Lead Desktop in the U.S.

    Mobile Marketer
    6 May 2015 | 6:00 am
    We knew the day would eventually come. That day, it turns out, was yesterday. “Billions of times per day, consumers turn to Google for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments. And at these times, consumers are increasingly picking up their smartphones for answers,” Google said in a blog post, confirming that as of today, more Google searches take place on mobile devices than on computers in 10 countries, including the U.S. Not surprisingly, Google believes that this “presents a tremendous opportunity for marketers to reach people throughout all…
  • The Mobile Marketing Association Unveils New Mobile Ad Guidelines

    Mobile Marketer
    30 Apr 2015 | 6:00 am
    This week, the Mobile Marketing Association (MMA) announced new guidelines for mobile native ad formats. The formats were developed by the MMA Mobile Native Advertising Committee. A statement from the MMA affirms that this effort resulted in a “practical set of ad formats, which address both form and function,” and is “intended to eliminate confusion in the marketplace.” The new format guidelines should also help advertisers, agencies and publishers “more efficiently and effectively deploy mobile native advertising campaigns across the entire market,” says the MMA. The Committee…
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    Best Cell Phone Plans

  • Cricket Cell Phone Plans

    Hassan
    8 May 2015 | 4:37 am
    Cricket is AT&T nationwide prepaid phone 4G LTE network covers over 300 million consumers with simple and cheap unlimited phone plans. Their plans include all fees and taxes without surprises. Cricket wireless features extra 4G LTE network coverage that Metro-PCS, Boost Mobile, T-mobile or Sprint. They are now providing – with no contract – unlimited texts and calls to Mexico and
  • Sprint Cell Phone Plans

    Hassan
    7 Apr 2015 | 2:49 am
    Sprint provides the largest line of 4G LTE network and prepaid carriers probably since they offer great deals to their MVNO partners. However, many large towns still lack the LTE coverage on the Sprint network. That mean, getting these MVNOs carriers available has resulted in some very stiff competition among them along with some quite unique plans in comparison with offers on other
  • Compare Cell Phone Plans

    Hassan
    13 Mar 2015 | 10:32 am
    If you want to enjoy wireless services that are free of limitations and overage costs? Then you need to get an unlimited cell phone plan. But the question is: which plan should you obtain? This will depend of course on your specific needs. However if you would like to know what is currently available today, you may want to read the rest of the post. The majority of unlimited plans
  • Best AT&T Cell Phone Plans Introducing Rollover Data Plan

    Hassan
    13 Feb 2015 | 1:24 pm
    AT&T announced a program that allows customers to carry unused data from one month to the next, but it's not as simple as it sounds. This is how these rollover data plans really work. AT&T's New Rollover Data Plan AT&T Rollover Data Plan AT&T rollover plan seems more attractive at first because there is no minimum amount of web data required. You only need to have an AT&T mobile
  • Verizon Cell Phone Plans Upgrade

    Hassan
    5 Jan 2015 | 9:12 am
    Verizon Wireless is the biggest cell phone carrier in the United States, with more than 100 million members. In late 2010 they become the second U.S company to release a LTE network, and currently operate the nation’s largest LTE network. They also launched VoLTE service in mid 2014, which allows for HD video calling and video calling in network. Verizon offers 2 options which are
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    Toronto Marketing Blog: Published by Bekhor Management - Professional Practice Development

  • Takeaway #2 from 'Turning strangers into clients', a social media roadmap for architects

    Toronto Marketing Blog
    11 May 2015 | 6:39 am
    I just got back from speaking at the Ontario Association of Architects (OAA) conference in Hamilton. My session was called 'Turning strangers into clients', a social media roadmap for architects.  I've already shared one takeaway after giving a webinar on this topic to the Interior Designers of Canada (IDC) last November. But it's a really deep subject, so here's takeaway #2. Social media marketing is deceptively simple. No programming. No printing. Even design is optional. Essentially, it presents no obstacles to posting content to the web.  Anyone can set up an…
  • In search of the ideal client

    Toronto Marketing Blog
    7 Apr 2015 | 6:21 am
    I was interviewed by Grant Cameron at The Lawyers Weekly about the challenge of finding the ideal client, a process that begins long before you begin advertising. Here is a short excerpt:...“Twenty per cent of the files that you’ve worked on probably represent 80 per cent of your profit or the strategic type of work that you want. You have to find that 20 per cent. That’s where you start.” Bekhor, who works with small to mid-sized law, accounting and other firms, says once partners have identified the types of clients they want, they have to mine deeper and…
  • Being prepared to put out fires

    Toronto Marketing Blog
    12 Mar 2015 | 7:04 am
    I was interviewed by Christopher Guly at The Bottom Line about a timely and relevant  topic that most of us prefer to avoid thinking about. Given our increasing acceptance of cloud-based storage, how do you handle the aftermath of a security breach?  Here is a short excerpt: Marketing and branding specialist Sandra Bekhor says companies needs to "drop the act" and "get off their high horse" that they're "impenetrable fortresses" - even in a crisis.  "Nobody believes that," she says, "so they better have a real plan with measurable promises and milestones that…
  • Turning Strangers into Clients: A Social Media Roadmap - OAA Conference 2015

    Toronto Marketing Blog
    9 Mar 2015 | 7:17 am
    I'll be speaking at the 2015 Ontario Association of Architects conference in Hamilton.  Here's a short excerpt from the program:Turning Strangers into Clients: A Social Media Roadmap Social media is one of the most valuable and versatile practice development tools ever to be available to architects. And yet, its performance has ranged from inconsistent to disappointing. Is it simply a roadmap that’s missing? This session explores a fresh perspective on leveraging social media - not for likes, comments and shares - but rather for laser focused, goal…
  • Getting started with professional law firm marketing

    Toronto Marketing Blog
    24 Feb 2015 | 9:18 am
    Law firms have moved on from asking whether or not they should be marketing.  They are marketing.  Today, law firms have websites, blogs, social media pages, brochures, newsletters and more.  Some even have formal logos and taglines. But they're not all enjoying the success that they are seeking.  So, the question has changed from should I market my law firm to how can I better market my law firm?  As part of an ongoing exploration of the answer to this question, here is the second installment of our law firm marketing video series,…
 
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    David Airey

  • Printing Flaunt

    David Airey
    17 May 2015 | 4:46 am
    Armin and Bryony of UnderConsideration have just released the second edition of Flaunt: Designing effective, compelling and memorable portfolios of creative work. It’s available in print and as a single licence PDF. Armin took time to answer a few questions about the book’s printing and packaging. “We printed this locally. It’s a regular commercial printer; they do anything from business cards to catalogs to books. You could easily print this in China at a good price with a printer that specializes in books. We’ve done this but the process is just kind of crappy and…
  • TextPref

    David Airey
    6 May 2015 | 1:56 am
    Together with a small international team, designer Miles Newlyn has just launched the TextPref type foundry. The team will build a collection of typefaces that will be the fruit of 20 years experience creating the typographic face and voice of some of the world’s biggest businesses. TP Rubrik There are currently just two typefaces available — TP Rubrik and TP Farm — but four more will be released later this year, some of which have been eight years in development. Miles explained his approach: “Other foundries talk of typographic solutions and ownable features. That’s irrelevant…
  • From AWeber to MailChimp

    David Airey
    4 May 2015 | 3:00 am
    Since the start of 2014 I was using AWeber to send email newsletters. A couple of you rightly suggested that I improve the email layout, but AWeber’s functionality didn’t make it easy, so last month I switched to MailChimp. MailChimp illustration by Jon Hicks (2008) There’s not much of a price difference between the two (roughly £50 a month for 10,000 email subscribers), and both companies offer a similar service, but while AWeber was working, MailChimp is so much more intuitive from a design perspective. Another bonus is how MailChimp allows the importing of email lists…
  • Instagram “engagement”

    David Airey
    29 Apr 2015 | 6:06 am
    According to Nate Elliott of Forrester Research, Instagram ranks highest for “social engagement” amongst popular social sites. User interactions with brands’ posts as a percentage of brands’ fans or followers: Instagram 4.21% Facebook 0.07% Twitter 0.03% Perhaps that’s why instagram.com/davidairey is a squatted account — a similar thing happened when Facebook introduced “vanity” URLs. Engagement on Facebook has been getting worse for some time, but I was surprised its percentage was slightly higher than Twitter. Naught point naught something…
  • New York skyline: 1500-2015

    David Airey
    20 Apr 2015 | 3:30 am
    The elevators to the observatory at the top of 1 World Trade Center (Freedom Tower) show an animated time lapse that recreates the development of New York City’s skyline, from the 1500s to today. Via @swissmiss. I just stumbled upon last year’s base jump from the building when construction was almost complete. It’s around the 2:30 mark when the first man jumps. Heart in mouth.
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    adland.tv - all the adnews not fit to print

  • FATH - The old man and his dog - (2015) :90 (Argentina)

    Dabitch
    23 May 2015 | 6:16 pm
    DDB Argentina and Fundación Argentina de Transplante Hepático (FATH) have decided to take back the emotional-ad crown from Thailand, and in 90 seconds only, they tell a beautiful story of animal & man loyalty and love. It's an old man and his dog who go about their daily routine, they stop for errands, coffee with friends, walk in the park, watch TV and then one day, the man falls ill. Very ill. The ambulance comes and the faithful dog runs after it as it takes the old man to hospital. The dog then waits outside the hospital. And waits. And waits. Through rain and shine, day and night. Yes,…
  • Help Mission 22 end the War At Home

    kidsleepy
    23 May 2015 | 6:11 pm
    Mission 22 is a non-profit dedicated to raising awareness about PTSD among returning American vets, and aims to end vet suicide. Together with conflict reporter David Guttenfelder, they've documented some of those lives lost.Heartbreaking, powerful work on this Memorial Day Weekend.
  • Mission 22 "War at home" (2015) 2:23 (USA)

    kidsleepy
    23 May 2015 | 6:07 pm
    As America celebrates Memorial day by having cookouts and heading to the beach, a few of the more patriotic among us will honor those American soldiers who died in armed conflicts. With a staggering statistic that more soldiers are dying via suicide when they return home, versus on the battlefield, this is a very moving piece of content. David Guttenfelder has spent a decade plus as a conflict reporter. He's recently started documenting the conflict at home. Switching from images of battlefield horrors, to quieter, more desperate scenarios: the houses and towns where these vets grew up.
  • League Against Obesity - Firemen, Astronaut, Fighter pilot (print)

    Dabitch
    23 May 2015 | 9:03 am
    Latinworks (with the passionate blond MD) have created this campaign for the League Against Obesity (http://lcosp.com) in Guatemala. Targeting parents by reminding them of the dreams we all had as children (I wanted to be a highway motorcycle cop because I watched CHiPs), the image shows our usual astronauts, firemen and fighter pilot, except they are extremely obese men in these uniforms.
  • Microsoft Surface - College Flow (2015) :30 (USA)

    Dabitch
    22 May 2015 | 6:13 pm
    Directed by Olivier Gondry, Finger Music collaborate with m:united & Microsoft to introduce the new Surface 3 and Surface Pro 3 Tablets with a brand new beat which has been developed with viral internet pen-tapping stars, Shane Bang and Kevin Ke. Finger’s Creative Director and Composer, Dave Hodge, was brought in from the beginning of the creative process to develop a custom composition for the brand utilising the beats created by the famous Pen Beat Battle tappers. There are four films in the Surface Beats campaign 2 x 30” (3,2,1 Go and College Flow) and 3 x 15”. Each have a strong…
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    Osocio

  • Anti-obesity campaign is a big shame

    Tom Megginson
    22 May 2015 | 12:21 pm
    And I mean that literally. It’s shaming and it’s shameful, really. This campaign, by LatinWorks, Austin for “League Against Obesity” (Liga Contra la Obesidad y el Sobrepeso in Guatemala) shows heroes that boys traditionally dream of becoming. There’s a fighter pilot, a firefighter, and an astronaut. The punchline is that the heroes are obese. I find this campaign problematic on several levels. Guatemala has one of the highest adult obesity rates in the world. (Although much lower than the United States, where Latino men are the most affected.) Poor nutrition and…
  • Anti-FGM campaign looks brutally familiar

    Tom Megginson
    22 May 2015 | 8:13 am
      The first thought that crossed my mind, when people started asking me about this new anti-FGM (Female Genital Mutilation) campaign by Ogilvy, UK, was “didn’t Amnesty do it first”?   Yes, they did. This iconic image, by Volontaire (Stockholm, Sweden) was part of a stunning awareness campaign about the FGM practice of infibulation that turned both heads and stomachs. The new campaign is also disturbing, although it lacks the vulnerable fragility of the flower metaphor. The flags, instead, are pure brutality: Admittedly, only advertising people care if a concept…
  • The firefighters in Peru have to go naked to raise money

    Marc van Gurp
    14 May 2015 | 1:39 pm
    In Peru the firefighter department isn’t funded by the government.  All the firefighters in Peru are volunteers, and the only way to finance their teams is through donations. This is why Quorum Saatchi & Saatchi in Lima came up with a campaign for the AABV (Asociación Amigos de los Bomberos Voluntarios) to make people realize that if they don’t donate, volunteer firefighters have no choice but to find some sort of income doing whatever is necessary, even if it means stripping. Agency: Quorum Saatchi & Saatchi Executive Creative Director: Daniel Fierro Creative…
  • Will these “edgy” coaster ads just re-brutalize women? (TW: #VAW)

    Tom Megginson
    14 May 2015 | 7:42 am
    People are talking about this new campaign by Ogilvy & Mather, Tokyo, for the Yaocho bar chain in Japan. But there’s another conversation we need to have about campaigns that address violence. It has become common practice to shock viewers with images of battered women. The general strategy is that violence is shocking, and by exposing it in unexpected ways we are helping promote awareness and — in the long run — positive behaviour modification. But what about victims themselves? How will they react to seeing a bruised and bleeding woman revealed on their bar coaster,…
  • Help the homeless on their period #TheHomelessPeriod

    Marc van Gurp
    12 May 2015 | 12:52 pm
    Homeless women have limited or no access to sanitary products like tampons and towels. Oli, Josie, and Sara, interns who met at a London advertising agency were shocked by this fact and started #TheHomelessPeriod. This initiative believes that tampons and towels should be made available through homeless shelters, the same way the government provides condoms. thehomelessperiod.com is the basis for the action with main priority on a petition directed to the British government. The post Help the homeless on their period #TheHomelessPeriod first appeared at Osocio
 
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    Greg Verdino's Marketing Blog

  • Five Times to Say ‘No’ to Strategy – and One Time to Say ‘Yes.’

    Ian Patterson
    11 May 2015 | 10:13 am
    Today, Ian Patterson continues is Five Days Delivering Digital Transformation series with a topic near and dear to my heart. A topic that transcends digital and gets at the core of business. Day 4 is the day someone on the team asks, “So, what’s our strategy?” I think Ian’s answer might surprise you. So let’s join him as he shows up for work on Day 4.     DAY 4 I’m using the fourth post in this series to talk about that one stage in every business cycle. The time when we stop and look at each other asking, “What’s the strategy?” or “Maybe we…
  • Technology Decisions: Should Leaders Hold On or Let Go?

    Ian Patterson
    30 Apr 2015 | 7:13 am
    If you’ve been following Ian Patterson’s Five Days Delivering Digital Transformation, you’ll be pleased to see Ian back on the blog with the latest installment. If you’re just diving in now and like what you see, then be sure to take a look back at Day 1 and Day 2 — because today is Ian’s third day on the job, tackling a topic that I’ve seen trip up many business leaders: where to draw the line between too much technology knowledge (techknowledge?) and not enough. Let’s join Ian’s work in progress as he dives into Day 3.     Day…
  • 50 Questions to Spark Strategic Innovation

    Greg
    22 Apr 2015 | 11:27 am
    I believe that strategy is change and I know that change can be hard — but getting started shouldn’t be. You just need to be willing to ask the right kinds of questions, the answers to which will prompt you to reimagine every area of your business — from your value proposition to your product set, from your ideal customer to your unseen competitor, from your strengths to your stumbling blocks, from what to keep to what to kill. So with this in mind, I took just ten minutes to make a list of 50 (50!) questions that have the potential to spark strategic thinking and…
  • Disruption: Hack Yourself or Get Cut Down

    Ian Patterson
    20 Apr 2015 | 4:19 pm
    Last week, my friend and ace digital thinker Ian Patterson shared his story about introducing agility into his business. Today, he’s back to tell another firsthand tale, and this one is all about what it takes to turn disruption to your advantage — even if you’re a traditional company. Especially if you’re a traditional company. Read on for Day Two of Ian’s Five Days Delivering Digital Transformation series. Day Two Most sensible people understand that the Internet represents both opportunity and risk, blessing and curse, pleasure and pain. For me, this duality…
  • Agility: Why Digital Demands a New Way to Work

    Ian Patterson
    14 Apr 2015 | 12:56 pm
    Digital Transformation is a popular boardroom topic and the subject of report after report after study after report. But what does it really take to turn so much talk into purposeful walk?   My friend, fellow digital strategist, and sometime collaborator Ian Patterson has kindly offered to write about ‘the walk’ in a series of five posts that record his own experience working client-side for Five Days Delivering Digital Transformation. The days weren’t back-to-back in the same week by the way — they weren’t even all for the same client — just in case…
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    CK's Blog

  • The Internet of Things VIDEO: Key Benefits

    CK (Christina Kerley)
    20 May 2015 | 8:40 am
    In this video, learn about how The Internet of Things (IoT) is producing a range of benefits for today's companies integrating the technologies that are shaping tomorrow. (run time: 3 mins)   Want to check out all of CK's Videos? Just go here!  
  • NEW Tech, NEW Video: The Internet Of Things

    CK (Christina Kerley)
    27 Mar 2015 | 6:34 pm
    From smartphones... to smart EVERYTHING. View the video below and learn how The Internet of Things is infusing computing and connectivity into everyday things.  (run time: 4 mins) Want to check out all of CK's Videos? Just go here!
  • MEGA-TRENDS Video Series: Trend #6 | Big Data Wins The 21st Century

    CK (Christina Kerley)
    1 Jan 2015 | 12:58 am
    Of all the tech and all the trends... what will be the MOST CRITICAL to your business success? Learn all in the video clip below (run time: 2:43) Want to check out all of CK's Videos? Just go here!
  • MEGA-TRENDS Video Series: Trend #5 mHealth | The Body Is Tech's New Frontier

    CK (Christina Kerley)
    15 Dec 2014 | 12:54 pm
     Of all of the places where we'll place technology... in which place will it produce the biggest benefits of all? Learn all in the below video (run time: 2:54) Want to check out all of CK's Videos? Just go here!
  • MEGA-TRENDS Video Series: Trend #4 | Immersive 3-D Display

    CK (Christina Kerley)
    10 Dec 2014 | 12:49 pm
    What's so un-innovative about our current 2-D Web Experience? Learn all in the video clip below (run-time: 1:19).  Want to check out all of CK's Videos? Just go here!
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    Servant of Chaos

  • Why Digital Marketing Transformation is Important

    Gavin Heaton
    22 May 2015 | 11:29 pm
    I recently spent time with IBM travelling as part of their IBM Connect conference series in Auckland, Sydney and Melbourne. At each location, I hosted a panel discussion that centred on the “voice of the customer” – drawing out the experience and knowledge of panels that included ADMA’s CEO, Jodie Sangster, CIO of Tennis Australia, Samir Mahir, City of Melbourne’s Executive Manager, Commercial and Marketing, Lucan Creamer, Think Global Research’s Mark Tyler, and Twitter’s Head of Data Sales, Fred Funke. I spent a few minutes with the IBM team to share my thoughts on why digital…
  • Social: The Present is Mobile. The Future is Wearable

    Gavin Heaton
    17 May 2015 | 12:17 am
    There was a time when the battle for social media was simply one of recognition. For some time, brands and businesses held out. Restricting firewall access to social networks. Directing marketing spend to broadcast. Ignoring the trending shift to digital across a range of categories – from marketing to HR, supply chain to finance. Now, this pent up force has been loosed and it is transforming the way that we work, why we work and how we work faster than we could have anticipated. As a result, we are seeing disruption almost everywhere we look: Who – this is not just about “digital…
  • Live a Rewarding Life – Pay it Forward with Annie Parker

    Gavin Heaton
    8 May 2015 | 1:30 am
    “We rise by lifting others” Do you ever wonder what you want to be when you grow up? Have you asked this at age 20? 30? 40? 50? Beyond? Do you look at your career, your choices and your reflection in the mirror and wonder how you have arrived where you have found yourself? Too often we find that our choices are made for us and that we find ourselves swept along on the path of someone else’s life. How do we change this? Regain our sense of purpose? Annie Parker, co-founder of Telstra incubator, Muru-D shares her story of what it takes to live a rewarding life. It’s a talk given as part…
  • Don’t Throw Out Marketing Skills with the Digital Bathwater

    Gavin Heaton
    8 May 2015 | 12:30 am
    The marketing skills gap is a hot topic right now. No matter how many clients, colleagues or competitors that I speak with, it’s clear that the marketing industry is facing a skills crisis. And the questions and discussions are often the same: Do we have the right people? How do we understand data and put it to work? Do we have the right technology? What do we do with the technology we’ve already got? How do we plug the gaps? But it is NOT all doom and gloom. Many of the marketing skills and processes that have been developed over the last few decades are still eminently useful in the…
  • Voice of the Customer @ #IBMconnect

    Gavin Heaton
    6 May 2015 | 3:33 am
    The IBM Connect roadshow moves from Auckland to Sydney and then to Melbourne over the next few days. Come along and learn how you can turn data into business value. [View the story “The Voice of the Customer @ #IBMconnect” on Storify]
 
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    Experience: The Blog

  • Google Glass Is Alive And About To Deliver A Digital Disruption Tidal Wave

    Augie Ray
    26 Apr 2015 | 4:12 pm
    photo credit: Friday is #GoogleGlass time @kptotalhealth w @skram @wareflo via photopin (license)If you thought Google Glass was dead, you were wrong. Massimo Vian, CEO of Italian eyewear maker Luxottica, told shareholders it is working on a new version of the wearable.If you thought Google had given up on Google Glass, you were not paying attention. While Google shut its Explorer program, it moved the development of Google Glass under Tony Fadell, head of Google’s Nest connected home division, “to make it ready for users.”If you thought the poor reception for version 1.0 of Google…
  • Killing Unicorns--Putting Sky-High Startup Valuations Into Perspective

    Augie Ray
    13 Apr 2015 | 5:42 am
    photo credit: Unicorn Silly Bandz Unicorn Macros July 09, 20102 via photopin (license)We have all seen statements such as "Uber is worth four times more than Hertz, and it doesn't own a single car." While there is a kernel of truth to this statement--Uber's latest round valued the company at $40B while Hertz's current market capitalization is $10B--the difference between startup valuations (so-called "unicorns" with valuations of $1 billion or more) and publicly held companies' market capitalization is so profound that the two are hardly comparable. Understanding the distinction is vital…
  • Why Meerkat and Periscope Will Not Change the World

    Augie Ray
    1 Apr 2015 | 5:55 am
    Even before SXSW, you could tell which new app would be heralded as the "hot new thing" at this year's conference. Meerkat launched at exactly the right time (March) and had exactly the right appeal ("I'm doing something interesting right now that you must see!") to create a wave of rapid adoption in Austin, but whether the live-streaming video service can convert that buzz into real-world success is far from certain. A careful evaluation of the opportunities and challenges faced by Meerkat and other real-time video broadcasting services, including Twitter's…
  • "Purpose" Never Retires

    Augie Ray
    16 Mar 2015 | 9:53 am
    Purpose is true north that never varies.http://www.flickr.com/photos/22998854@N02/7163227255A lot of companies give lip service to "purpose" nowadays. I get tired of attending conferences and reading articles where business "purpose" is equated to Corporate Social Responsibility (CSR) initiatives, as if purpose is something a firms buys and plugs into a small corner of the organization with the goal of generating PR and purchasing goodwill.USAA is widely recognized as a firm that leads with purpose, and it is a purpose that is earned primarily with sweat and focus, not just dollars and…
  • Seven New Social Media Studies You Probably Won't Hear About at SXSW

    Augie Ray
    8 Mar 2015 | 4:45 pm
    This week is the annual SXSW Interactive conference, where social media elite descend on Austin to party on Sixth Street, post selfies with people who have higher Klout scores and pick up the mad schwag liberally distributed by startups. A few may even wander into conference halls to see some presentations, although that is far from certain.This will be my third year staying home, and while I will miss the chats and parties, I will not miss the general sense that SXSW is a missed opportunity for the social media industry. All the best and most experienced minds in the business gather in…
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    The Future Buzz

  • An Brief Intro To CLV (And Why You Should Measure It)

    Adam Singer
    18 May 2015 | 9:20 am
    The following is my latest Analytics column, originally published on ClickZ. You can read my previous postings on ClickZ here.While there’s no single perfect metric for understanding your users, the one that comes closest is customer lifetime value (CLV). What is CLV if you’re new to the concept? It’s the present value of the future cash flows attributed to the customer during their entire relationship with the company, according to the MASB.It seems simple enough but is one of the most misunderstood or ignored concepts in marketing because it’s inherently a long view, and our…
  • Everyone Is Spending Too Much On Transportation

    Adam Singer
    14 Apr 2015 | 11:06 am
    No matter if you’re rich, poor, or somewhere in between, you spend a lot on transportation. The WSJ has some great data on how people across income levels spend money. The whole post is worth reading (it’s here) but I wanted to pull out the chart above as it supports my ongoing series on not owning a car.In short, this is one of the core reasons being car-free rocks. No matter how much money you make your car is likely your highest consumer expenditure (outside of rent or mortgage). Knocking this down is in your interest from a financial standpoint, pure and simple. I’ve…
  • How a Brand Can Use Influencers to Target a New Niche

    Guest Author
    30 Mar 2015 | 11:35 am
    The following is a guest post from Future Buzz community member Tamar Weinberg. What’s the first thing that comes to mind when you think about laptops? The tactile sensation beneath your fingertips as they gracefully jump around the keyboard from home position? The calming ohm sound that seems to emanate from the machine when you turn it on? That alluring hard drive capacity? What about included software? Number of auxiliary outputs? Ooh la la. No matter how you spin it, it’s difficult to make laptops seem…well… sexy. That is until HP had the ingenious idea to take laptops…
  • Digital Analytics Best Practices For Agencies [Video/Presentation]

    Adam Singer
    20 Mar 2015 | 1:39 pm
    Today I was making slides for a new presentation and happened to stumble upon one of my talks at Google I had no idea was posted. It’s on analytics best practices for agencies and I’ve embedded it below as it’s relevant for readers here, but first a quick intro.Reporting digital marketing success as part of a formalized process can be a huge win for both agencies and clients to build productive long-term relationships together. I’ve seen this in both my current role on the Google Analytics team and the agency side while leading global digital teams.Why is it a huge…
  • Must-Watch: Vice Special On Future Of Cancer Treatment

    Adam Singer
    15 Mar 2015 | 9:40 am
    Visualization of Kite Pharma’s Chimeric Antigen receptorCancer will impact everyone on the planet, whether directly or indirectly, multiple times throughout our lives. Several of my friends are currently fighting it and despite having dealt with death and illness frequently in my personal life it doesn’t get any easier to hear this sort of news.But the good news is the biotech industry is making great strides in treatment options and every day we learn more about fighting this complex disease.As someone who has followed cancer treatment technology (and has invested in several…
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    Damn, I Wish I'd Thought of That!

  • Newsletter #1038: The “Make Someone Smile” Issue

    Andy Sernovitz
    21 May 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Don’t get too caught up in complicated marketing. You don’t always need a coupon or a call to action. Sometimes the best marketing is the kind that’s so simple it catches people off guard with happiness. Here are three simple things to make people smile: 1. Balloons 2. Friendly phone calls 3. Pretty dumpsters 4. Check it out: Eyes in Space 1. Balloons Fleur, a florist shop…
  • Newsletter #1037: The “Making Ideas Your Own” Issue

    Andy Sernovitz
    14 May 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We’re all about trying new things and getting outside of your comfort zone to see what works for you. But you don’t have to reinvent the wheel to get a good idea rolling. Chances are, you could learn from someone who’s already doing something brilliant. Here are three companies that took great ideas from unlikely sources: 1. Soccer stadiums and breweries 2. Business blogs…
  • Newsletter #1036: The “Throwback” Issue

    Andy Sernovitz
    7 May 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Everyone loves some good ol’ nostalgia. Just think of all the BuzzFeed articles about the 90s, Throwback Thursdays, and Timehops. All you have to do is glance at your social media feed to see that people are all about reminiscing, bringing back old traditions, and making history relevant again. Here are three ways companies and organizations are doing the same to create unique marketing…
  • Newsletter #1035: The “On the Road” Issue

    Andy Sernovitz
    30 Apr 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] There’s so much marketing potential in the quintessential road trip, in traveling, and in serving the people out on the road every day. But it’s about much more than flagging over those out-of-town visitors and people passing through with a bigger, flashier billboard. Check out these three ideas for reaching people out on the open road: 1. Truckstop doctor 2. Traveling line…
  • Newsletter #1034: The “Two Birds, One Stone” Issue

    Andy Sernovitz
    23 Apr 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you look at your problems as opportunities, you might find that your issue can be someone else’s solution, your trash, someone else’s treasure, or that by working together you can create a win-win solution. Here are a few examples of how businesses and organizations are killing two birds with one stone: 1. Nursing homes and student housing 2. Server storage and home heat 3.
 
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    BE RELEVANT

  • Essential advice on increasing email marketing conversions by 3 email experts.

    Kath Pay
    13 May 2015 | 1:00 am
    Ahead of the eagerly awaited online eCommerce Summit on May 27-29, I asked a couple of email marketing experts a challenging question: “There are so many  ways to increase conversions – segmentation,  testing, copywriting,  deliverability just to name a few. What is the number one (key)  piece of advice you would provide to increase conversions for an eCommerce email marketing campaign?” It was a challenging question and as usual Dave Chaffey of SmartInsights provided  some great advice to apply immediately to your campaigns and Dela Quist of Alchemy Worx took  a different…
  • eCommerce Summit #CIQSummit

    Kath Pay
    28 Apr 2015 | 12:12 am
    Want to gain some valuable marketing insights? For Free? Whilst sitting at your desk? Then join us for an exclusive line up of renowned industry speakers at our online eCommerce Summit, May 27-29 2015. We’re offering a jam-packed agenda full of insights, training and expertise -  all delivered online to you for FREE! LIVE hourly sessions cover topics including email marketing, customer journey optimisation, copywriting, segmentation, personalisation, user experience and more. All sessions are delivered by internationally renowned speakers: Oli Gardner, Unbounce - How to Create Campaigns…
  • My favorite reads of the past week (weekly)

    Tamara Gielen
    29 Mar 2015 | 1:31 am
    The ExactTarget Blog Email Segmentation: Moving Your Strategy From Basic to Best - The ExactTarget Blog #EmailMarketing Segmentation: Moving Your Strategy From Basic to Best http://j.mp/1COOWun 60 Ways to Screw Up the Customer Experience 60 Ways to Screw Up the Customer Experience http://j.mp/1HDV1c5 12 Secrets of the Human Brain | Emma, Inc. 12 Secrets of the Human Brain http://j.mp/1HETmqk How to use email to get customer feedback and grow your business - Campaign Monitor How to use email to get customer feedback and grow your business http://j.mp/19PBpaM Posted from Diigo. The rest of my…
  • My favorite reads of the past week (weekly)

    Tamara Gielen
    8 Mar 2015 | 12:31 am
    Mythbusters: Deliverability vs. Engagement – Part Deux | DMA - Direct Marketing Association – Data Driven Marketing DON'T MISS THIS WEBINAR featuring Comcast, Google & Microsoft: Mythbusters: Deliverability vs. Engagement - March 17 http://j.mp/1BbsjPA Email Marketing: What do customers think of cart abandonment remarketing? | MarketingSherpa What do customers think of cart abandonment remarketing? #emailmarketing http://j.mp/1waRjGh How Welcome Emails Help Predict Future Subscriber Engagement & Value How Welcome Emails Help Predict Future Subscriber Engagement & Value http://j.mp/1ETUZxU…
  • My favorite reads of the past week (weekly)

    Tamara Gielen
    1 Mar 2015 | 12:31 am
    Marketing Psychology: 9 Strategies to Influence Consumers Marketing Psychology: 9 Strategies to Influence Consumers http://j.mp/1wdGgqr 50 All-Time Great Retail Subject Lines | VerticalResponse Blog 50 All-Time Great Retail Subject Lines http://j.mp/1B8ty2h Over half of mobile email in the UK is opened on Apple devices Over half of mobile email in the UK is opened on Apple devices http://j.mp/1Er5eJY Why Your Team Needs a Lead Scoring Model | Oracle Marketing Cloud Why Your Team Needs a Lead Scoring Model http://j.mp/1AFWDAi Why Do Consumers Read Retail Promo Emails? - eMarketer Why Do…
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    DetectiveMarketing.com

  • Video: Simon Sinek: How great leaders inspire action

    Stefan Engeseth
    20 May 2015 | 2:58 am
    It’s not a new video but it will never get old. Watch Simon Sinek Ted Talk: How great leaders inspire action. Simon will soon come to Sweden holding speeches at Bestseller.
  • Virgin + Tesla = Global Change

    Stefan Engeseth
    18 May 2015 | 1:40 am
    Virgin + Tesla = Global Change.
  • Video: #Tesla #Powerwall will drive change by Elon Musk legendary speech

    Stefan Engeseth
    15 May 2015 | 12:02 am
    Thanks to Peter.
  • 600 car dealers in standing ovation

    Stefan Engeseth
    11 May 2015 | 1:04 am
    When 600 car dealers from Audi, Skoda, Seat and Porsche stand up, whistle and clap their hands like at a rock concert, then life as a lecturer feels pretty good.Sometimes chance is really helpful. Out of 600 car dealers, our Stefan happened to talk with two before his ONE presentation. They knew that he would talk about commitment, fans and customer focus and wondered if he wanted to see their tattoos of the company logo? With their agreement, they were photographed and included in the presentation. When the audience saw the tattoos they started to applaud like on a football match and call…
  • Strong video on tech future: Humans Need Not Apply

    Stefan Engeseth
    7 May 2015 | 12:50 am
    This video is starting slow but goes fast into a future of tech, that will change life and work with mayor impact. Thanks to Albert.
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    PsyBlog

  • One-Minute Personality Test: How Neurotic Are You?

    Jeremy Dean
    23 May 2015 | 11:23 am
    Discover the second of five components of your personality with this one-minute test. » Continue reading: One-Minute Personality Test: How Neurotic Are You? » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: One Minute Personality Test: Are You An Introvert, Extrovert or Something Else? A Blood Test for Depression Two Personality Traits Which Predict Long Life Borderline Personality Disorder: 8 Classic Signs You Should Know The Personality Trait That’s Unexpectedly Sexy To Both Men And Women
  • 7 Wise Happiness Quotes — But Which Ones Are Really True?

    Jeremy Dean
    23 May 2015 | 8:57 am
    Answers to: whether happiness comes with age, whether it is better to be unemployed than in a job you hate, and more... » Continue reading: 7 Wise Happiness Quotes — But Which Ones Are Really True? » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: For Happiness, Does Money Beat Respect? Happiness: 10 Fascinating New Psychology Studies Everyone Should Know This is How Much Happier Therapy Makes You Than More Money 4 Dark Sides To The Pursuit of Happiness Study Tests If More Relationship Sex Really Boosts Happiness
  • How Neurotic Are You? One-Minute Personality Test (2/5)

    Jeremy Dean
    22 May 2015 | 5:07 am
    Discover the second of five components of your personality with this one-minute test. In the last few days some 30,000 of you have already discovered where you lie on the extroversion […] » Continue reading: How Neurotic Are You? One-Minute Personality Test (2/5) » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: One-Minute Personality Test: How Neurotic Are You? One Minute Personality Test: Are You An Introvert, Extrovert or Something Else? A Blood Test for Depression Borderline Personality Disorder: 8 Classic Signs You Should Know How to Teach…
  • Is Our Psychology More Nature or Nurture? 29 Million Twins Reveal All

    Jeremy Dean
    21 May 2015 | 6:05 am
    14.5 million pairs of twins reveal the root cause of your personality, intelligence, propensity for mental illness and health. » Continue reading: Is Our Psychology More Nature or Nurture? 29 Million Twins Reveal All » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Academic Achievement: You Inherit More Than Just Intelligence From Your Parents Fear of Math: How Much is Genetic? How We Learn: Reading and Math Ability Driven By The Same Genes The Most Common Mental Health Problem is ‘Contagious’ Autism Related to Lipid Levels During…
  • Ancient Practice Can Heal Brains Damaged By Chronic Pain

    Jeremy Dean
    20 May 2015 | 7:20 am
    Chronic pain is known to impair brain function, causing problems with memory and the emotions. » Continue reading: Ancient Practice Can Heal Brains Damaged By Chronic Pain » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: An Ancient Way to Heal The Mind Finds New Scientific Support 4 Wonderful Ways Meditation Relieves Pain The Totally Unexpected Effect of Stress On How You Feel Pain Meditation is an Effective Treatment for Depression, Anxiety and Pain People’s Suprising Empathy With The Pain of Their Enemies
 
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    Affordable Internet Marketing

  • SEO on the Go: How to Get Ready for the Google Mobile Friendly Update

    Case Stevens
    1 May 2015 | 1:40 pm
    Google is constantly updating its search engine algorithms, which is one of the reasons why SEO tactics are always changing. However, every once in a while, Google will carry out a larger than normal update that can have a significant effect on the rankings of websites all over the world. Google recently announced details of […] SEO on the Go: How to Get Ready for the Google Mobile Friendly Update is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • 3 Ways to Force Google to Reindex Pages for Mobile Friendly Tags

    Case Stevens
    22 Apr 2015 | 9:12 am
    Do you often visit Google on your iPhone to search for your favorite topic or daily news? Then you would be well aware that many websites don’t offer mobile friendly experience. Not anymore, if you compare the search results of these travel portals, you will instantly know what I am talking about. Yes, I am […] 3 Ways to Force Google to Reindex Pages for Mobile Friendly Tags is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • The Top 4 C’s of Potent Content Marketing

    Case Stevens
    29 Mar 2015 | 12:47 pm
    In marketing, there’s what’s called “the 4 C’s” – context, channel, community, and commerce. How much do you know about them? If you’re scratching your head right now, it’s time to pay attention. Context Context is a branded framework that is used to send out your message to the general public. Context sets the tone […] The Top 4 C’s of Potent Content Marketing is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • 3 Things You Probably Didn’t Know About Your Ideal Audience Yet

    Case Stevens
    16 Mar 2015 | 3:09 am
    Remember when you were just trying to create your business model, draft your objectives, and estimate on the returns? Chances are you were crazy about your target market. Every business owner or marketer knows that he has to tailor fit his products and services to the needs and demands of the brand’s ideal audience. After […] 3 Things You Probably Didn’t Know About Your Ideal Audience Yet is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • How to Use the Power of Webrooming for Your Retail Business

    Case Stevens
    12 Feb 2015 | 11:30 am
    With increased access to data, we have more insight that ever into the modern-day shopper’s buying process. Just a few years ago, “showrooming” was a big concern for retailers. Consumers went into store to view products and make their decision. But they actually made the purchase online. Today, the opposite trend is taking over. This […] How to Use the Power of Webrooming for Your Retail Business is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
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    The Accidental Product Manager

  • Product Managers Want To Know: Can A Product Be Too Popular?

    drjim
    18 May 2015 | 2:00 am
    Michael Kors is a very popular brand – perhaps just a bit too popular?Image Credit: Mike Mozart As product managers we all dream of the day that our customers become truly excited about our product and its product development definition. We’d love it if our product’s logo was highly coveted by our customers and was almost seen as a sort of status symbol. The more customers who felt this way, the bigger our product’s bottom line would be, right? Well over at the luxury goods merchant Michael Kors they are dealing with a slightly different issue: is it possible that they…
  • 4 Tips For Creating Repeat Customers From App Product Managers

    drjim
    11 May 2015 | 2:00 am
    Product managers can learn a lot from product managers who manage appsImage Credit: Jason Howie So do you have a mobile phone? I’m willing to bet that yes, you do. No matter if you have decided to go down the iPhone route or if you’ve taken the Android path, once you get past the pretty screen that your phone came with, what probably attracted you the most were all of the applications (“apps”) that you could run on your new phone. I wonder if the Product managers who are responsible for those apps would be willing to share any of their secrets with us that would help…
  • How Do Cell Phone Product Managers Get Us To Upgrade?

    drjim
    4 May 2015 | 2:00 am
    Is it possible that we are being motivated to upgrade our cell phones?Image Credit: Stefan Klauke Hey look, the new iPhone x has just come out. Or maybe it’s the new Samsung Galaxy y. Yea! Umm, I sure do like that shiny new thing, but I think that I’ll wait awhile or maybe I’ll skip this generation and go for the next one. Oh wait, my current phone all of sudden sure seems slow. I guess that I’ll go ahead and buy the latest phone because it will probably be faster than this slow one that I’m all of sudden using. Is it possible that cell phone product managers are…
  • Just Exactly How Much Intellectual Property Protection Does A Product Manager Need?

    drjim
    27 Apr 2015 | 2:00 am
    What is the difference between a copyright and a trademark? Image Credit: BusinessSarah What makes your product special? I mean if I put your product on a table (assuming that it would fit there) and put your biggest competitor right next to it, without looking at your product development definition could you tell me what makes your product better? I’m willing to bet that the answer to this question is “yes”, after all that’s a big part of what we do as product managers. However, how good of a job of clearly communicating what makes your product special are you doing…
  • Product Manager Need To Understand The Power Of A Candy Bar

    drjim
    20 Apr 2015 | 2:00 am
    Who would have thought that a candy bar had such power?Image Credit: captcreate Can we talk about trade shows for just a moment? During my product manager career, I have been to a countless number of these things. I must confess, I love them! The travel, the pageantry, the people that I meet all appeal to me. However, when it comes down to just exactly how successful they are for my product, well, that’s another question. Since none of our companies have unlimited funds, what can a product manager do in order to get the most out of a trade show? You Have To Have Goals First things…
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    Take Me To Your Leader!

  • Five Best Innovations of April 2015

    Freddie Laker
    5 May 2015 | 8:36 pm
    April was a great month for innovation, ranging from exciting announcements from Tesla, Yahoo, and Microsoft to bleeding edge innovation from a group of British scientists. Tesla’s Home Battery Tesla have now widened their product range beyond cars with the creation of Tesla Energy, which focuses on reducing the use of grid power in households. Tesla’s CEO, Elon Musk, has just demonstrated the launch product of Tesla Energy – the Tesla Powerwall, which stores solar power until it is needed. These batteries store sufficient electricity to be the primary form of energy needed to power…
  • 5 Innovations Breaking the Boundaries of Digital

    Freddie Laker
    15 Apr 2015 | 9:11 pm
    For the last thirty years, since the birth of the Internet, both the physical and digital worlds have continued to evolve, with innovation after innovation. For most of that time, they have been two separate entities but the boundaries between the physical and digital worlds are crumbling. Here are five innovations that are doing their utmost to break these barriers down. Holographic Protesters Unhappy people have protested what they believe to be unfair or unjust treatment for centuries, possibly even millennia. It is part of human nature to stand up for what they believe. One topic that is…
  • The 5 Best Innovations at SXSW 2015

    Freddie Laker
    19 Mar 2015 | 8:01 pm
    After attending SXSW nine times I’ve seen all manner of innovations, from the meaningless to the profound, there. I’ve launched a startup at SXSW in 2013 and even had my work recognized at the Interactive Awards. I want to claim SXSW has lost relevance, and that the marketers have ruined it, but have to admit there are still some wonderful innovations on display. BioBots BioBots was, deservedly, recognized as one of the most innovative startups at SXSW. BioBots offers plug and play desktop 3D bioprinting that enables users to easily make functional three dimensional living tissue from…
  • The Six Most Awesome Innovations At MWC 2015

    Freddie Laker
    4 Mar 2015 | 7:10 pm
    It’s Mobile World Congress (MWC) time again, which for anyone who doesn’t know is the world’s largest trade exhibition for those in the mobile industry. It’s where the manufacturers get to show off what’s new and great in the world of mobile technology. Of course the definition of mobile technology has definitely widened over the years, and the stars from this year’s show are a light year away from the humble mobile telephone, where it all began. Mr Spock, as played by the late lamented Leonard Nimoy, would have been stunned by how far behind the times his communicator has…
  • 5 Most Innovative Black-Led Tech Companies

    Freddie Laker
    26 Feb 2015 | 8:09 pm
    In acknowledgement of Black Tech Week, which celebrates African American innovators during the last week of Black History Month, we’re focusing this week’s article on five innovative black-led technology companies. I happen to work at a black-led technology company. I didn’t know it before, but being a black CEO in tech is surprisingly rare. I enjoyed putting this list together as the black men and women in the industry are  exceptional – I just wish there were more of them! Metalayer – Co-Founder: Jonathan Gosier Organizations are swamped in data. Much of this…
 
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    SEAN TINER

  • More Lessons From #Workcation

    Sean Tiner
    18 May 2015 | 9:28 am
    This post is #16 in a #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime. What moments in our life, will we remember when we are old? …Will we see our entire life flash before our eyes in a 20-30 seconds shortly before we pass away? ...What moments from that montage will we remember? More than likely, it will not be the time we spent working away in our office or cubicle. It will not be the moments spent…
  • Expand Your Potential

    Sean Tiner
    11 May 2015 | 9:27 am
    This post is #15 in a #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime.       If you are looking for ways to enjoy more luxurious or cost-intensive workcations that are outside of your budget, there are two ways to create additional income: 1) reduce your monthly expenditures or 2) create additional income streams. As you divide you list into two different categories listed below, determine which…
  • Workcation is the New Norm for Retirement

    Sean Tiner
    4 May 2015 | 9:25 am
    This post is #14 / #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime. Retirement sounds boring and in many cases unfeasible. Are we really expected to stop work completely and resort to a life of relaxation? On the flip side, why do we have to wait until we retire in order to have the freedom to pursue our passions? Let me pop the bubble of waiting until you have worked 30 years and are living off fixed income…
  • Don’t Talk Yourself Out of It

    Sean Tiner
    27 Apr 2015 | 9:23 am
    This post is #13 in a #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime. Hopefully, by now you feel motivated and encouraged to plan and take a workcation. However, if the thoughts of going hiking after work is suddenly being conflicted with prohibitive thoughts, such as “how am I going to find a babysitter,” or “I just have too much to do,” well let me encourage you to stop those thoughts! Let’s take…
  • Ideas for a “Workcation”

    Sean Tiner
    20 Apr 2015 | 9:22 am
    This post is #12 in a #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime.       Workcations don’t need to be elaborate and require a lot of money to enjoy. From enjoying a picnic in a park to taking a stroll along a hiking path, workcations are meant to get outside and enjoy nature, while unplugging from technology and connecting with others around them. Below are some additional workcation ideas…
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    The Email Wars

  • Viejo restaurador y bombero

    dylan@eroi.com (eROI)
    18 May 2015 | 9:00 am
    Peliculas porno Llevábamos una semana después de las vacaciones, con solo sexo entre nosotros pero mejorado por la caliente experiencia en la isla, y le propuse a mi marido restaurar el baño de nuestro dormitorio y colocar una ducha de hidromasaje que tan de moda se habían puesto, Paco dijo que no llamáramos a ninguna empresa sino buscáramos a alguien que por su cuenta hiciera estas restauraciones, que siempre cobran más barato, le decimos lo que queremos y el que nos haga un presupuesto, recordé que en el buzón de las cartas había recogido una nota de una persona que se ofrecía…
  • Como la gasta el frances

    dylan@eroi.com (eROI)
    18 May 2015 | 8:55 am
    Hola, para presentarnos diremos que somos un matrimonio pasados de los 50 que nos conservamos bien, yo soy hete y mi marido bi, diré que nos llamamos Tere y Paco y la aventura que les cuento nos sucedió en las playas de Fuerteventura. Andábamos de vacaciones haciendo algún pinito en tríos y cambio de pareja para intentar cambiar la rutina del sexo en el matrimonio y aunque ya habíamos tenido algún pequeño encuentro, este nos dejó huella y mucho, todo comenzó una mañana paseando y buscando un sitio separado para tomar el sol en una de las muchas playas nudistas de Fuerteventura,…
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    connect.icrossing.co.uk

  • Unconscious Branding: Why emotion should drive content development

    Bill Connolly
    14 May 2015 | 8:23 am
    “Roughly 95% of decision making is unconscious.” This was one of many interesting insights from Douglas reason, largely drives consumer behavior. While the concept was not entirely new to me (it is similar to the premise of Malcolm Gladwell’s famed book Blink) I had never considered emotion in the context of a content marketing program.Van Praet’s keynote (best-selling author of the book Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing)at the Content Marketing Conference in Las Vegas. In his talk, Van Praet focused on how emotion, not reason,…
  • Is data killing creativity?

    Nancy LLoyd
    13 May 2015 | 1:25 am
    This question keeps rearing its head in the industry as changes come about in tech and advertising. Advertising has always been intrinsically linked with technology; it is an ever evolving medium, with the advances in technology being a key driver in the changes we see. As the mediums with which we can communicate change, so must the advertising formats used upon them. The two have always evolved alongside each other, which is what we need to see continuing as we move into this data led style of advertising. Speaking at last October’s Advertising Week conference in New York, Sir John…
  • How to work with bloggers in Germany

    Isabell Muelke
    12 May 2015 | 8:24 am
    As a German Digital Promotions Analyst working at iCrossing, I regularly work with bloggers in Germany. I wanted to share some interesting differences that I have discovered between how German bloggers operate compared with bloggers in the UK. One of the most significant differences is that a lot of German blogs belong to larger media corporations like the BAUER and Bertelsmann Media Groups and are often simply the online media channels of well-known lifestyle magazines and other German newspapers. A good example of this is Wunderweib, which is a food and health blog belonging to the Bauer…
  • Generation Digital – Apprentice Showcase

    Rosie Vero
    1 May 2015 | 4:16 am
    Last week we held the Generation Digital Apprentice Showcase at our Brighton offices alongside the event organisers Creative Process and Coast to Capital LEP. The event was supporting digital growth through utilising new, local talent. The British weather held out so it was a great excuse for local business owners and apprentices alike to chat on the iCrossing terrace and to promote the benefits and importance of digital apprenticeships in the UK. We heard from our CEO, Paul Doleman about just how quickly the world is changing due to the nature of digital. Paul discussed one of his roles at…
  • Celebrating YouTube: Our favourite YouTube ads of all time

    oliver.hughes
    23 Apr 2015 | 6:34 am
    Today’s a big day for YouTube lovers around the world – we’re celebrating 10 years since the very first video was uploaded to the channel. YouTube has come a long way since the 23rd April 2005 – from the inaugural video of ‘Me at the Zoo’ (yes, it really was that) to today’s home grown YouTube vlogging superstars like Zoella – who reportedly earns £20000 a month from advertising. To mark the occasion we thought we’d do a quick rundown of our favourite YouTube ads of all time. What makes this selection all so brilliant is that each one of them is a great bit of creative that…
 
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    The Database Diva

  • Does Drip Marketing Work?

    Lori Feldman
    18 May 2015 | 5:24 pm
    My entertainment of the day today was a call from a prospective customer who told me his business has been down for several years, and he was ready to try something new to get more sales. He asked if drip marketing really works. I said, how did you find me?” He answered–without any sense of awareness or irony– “I’ve been on your list getting your emails for years.” Good News, Bad News Customers don’t buy because we want them to. They’re on their own time frame. The good news is Forrester Research says 67% of the buyer’s journey is now…
  • Lead Generation with Hyper-Targeted Email Lists

    Lori Feldman
    29 Apr 2015 | 12:03 pm
    During the 90s I ran the Midwest’s largest mailing list brokerage company (outside of Chicago). We sold more than 6 million names a year to companies who needed sales leads and data for direct mail, market research and telemarketing. You don’t get that big without repeat business. Our mailing lists always outperformed our competition’s, and that’s how we sold so many lists. (In fact, that’s how we ended up getting into the CRM and marketing automation business…but that’s another blog post.) Enter Digital  Marketing When the marketplace shifted…
  • 10 Tips for Getting Your Money’s Worth on Fiverr.com

    Lori Feldman
    23 Mar 2015 | 6:10 am
    A Warhol-inspired graphic I ordered on Fiverr.com for $5.00 to illustrate a blog post on content marketing. The internet is amazing. Yes, you can easily get sucked into the dark side of Kardashian PR ploys and cute kittens, but business innovations are abundant. Take Fiverr.com, the marketplace where anyone can buy or sell services (“gigs”) for $5.00–what Fiverr calls The Gig Economy. You know that Facebook business page you’ve been wanting to put up? Fiverr.com will design it for you for $5.00. That Pinterest graphic? Fiverr. “Explainer” video to put on…
  • Drip Marketing: Work Now, Get Paid All Year

    Lori Feldman
    15 Jan 2015 | 9:00 am
    What Is DripMarketingCamp? Drip Marketing Camp: “It’s Impossible To Stay in Touch with Customers Using Only the Telephone” from Lori Feldman, The Database Diva on Vimeo. Salespeople and business owners intuitively understand the importance of keeping in touch with customers and prospects in their database. Yet following up often drops to the bottom of the to-do pile because it’s a chore. It doesn’t have to be. Technology to automate drip marketing follow up has reached the cloud. It only requires a website, customer database and marketing automation software (our…
  • How Social Media Can Elevate Your Marketing Automation

    Lori Feldman
    13 Jan 2015 | 10:35 pm
    Over the past two or three years, full-power marketing automation has finally become available to businesses of all sizes. Source: www.forbes.com Even without social media, marketing automation is the newest market differentiator between you and another organization who’s not using it. See on Scoop.it – Drip Marketing The post How Social Media Can Elevate Your Marketing Automation appeared first on The Database Diva.
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    Jim's Marketing Blog

  • How NOT to write the perfect blog post!

    Jim Connolly
    22 May 2015 | 1:52 am
    The Internet is packed with inaccurate, generic advice on how to write the perfect blog post. Here are a few common examples you may already know: Your blog posts should be a certain length. So should your blog titles. You should use adjectives in your blog titles. You should write clickbait titles, like: “21 Ways to excite your readers — number 6 made me scream!” You should publish your posts at a magical ‘peak time’, on certain days of the week. There are dozens more of these predictable rules, churned out by content marketing experts. So, if you adopt this…
  • How stories help you to make more sales

    Jim Connolly
    21 May 2015 | 2:00 am
    Last week, I bought 3 boxes of chocolate chip cookies. The thing is, I really don’t like chocolate chip cookies. My wife and son are not fond of them either. So, what was it that motivated me to buy them? And… what can you learn from this, to improve the effectiveness of all your marketing? People buy the story When a kid from our village school comes to my door selling cookies, it feels different than when a shop is selling them. Even if the product is the same, the story behind the product is what we pay for. In this case, I wanted to support the school, so I am now the proud…
  • 5 Extremely powerful questions to help your business thrive

    Jim Connolly
    20 May 2015 | 3:26 am
    Today, I have 5 questions to help you and your business thrive. Each question comes with a suggestion, to point you in the right direction. 1. Are you earning trust by setting self imposed deadlines? A great way to build trust is to deliver on a promise. Think about it: Telling a client that their project will be ready “by the end of the week” is way less powerful, than telling her it will be ready “by 9am Thursday”. Set deadlines and then deliver. When a client trusts you to deliver on your promises, they are extremely unlikely to seek out another provider. They are…
  • Don’t let this decision destroy your business

    Jim Connolly
    19 May 2015 | 2:35 am
    In many cases, business owners are missing out on massively better results because of an avoidable, sometimes fatal, yet tiny error. How small? Just 5%! Here’s what you need to know, including how to stop this error from crushing your business. The marketing power of 5% If you give a project 5% less than it needs, the cost to you is way more than 5%. That’s because 5% less than good enough will achieve almost nothing. If it’s not good enough, even by 1%, you lose. It’s not good enough. That’s it. If your marketing falls 5% short of what it needs to be, your sales…
  • Are you commanding attention or demanding attention?

    Jim Connolly
    18 May 2015 | 2:32 am
    There’s a big difference between commanding people’s attention and demanding people’s attention. Allow me to explain. Demanding attention Most small business marketing is based on demanding attention. Think about it: They send us emails we never asked for. They pester us on social networking sites. They call us in the office when we are busy. They call us at home when we are relaxing with our family and friends. They interrupt our TV and radio shows with their sales messages. They pester us at business events. In short, they do everything possible to demand that we listen to…
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    Grow The Dream | formerly Epiphany Marketing LLC | RSS Feed

  • 2 Secret Ingredients for Outstanding Blog Content

    Jill Johnson
    14 May 2015 | 2:58 pm
    So you’ve decided to start blogging for your business and feel like you have a basic handle on how to create content… great! I applaud your effort and want to support you in this endeavor. I have been helping businesses grow through blogging for over 5 years and have learned a few things that I would love to share with you. While great content is critical, there are 2 cardinal concepts to keep in the forefront of your mind when creating your content. These 2 simple concepts, if you put them into practice, will help you achieve tremendous results with your blog. The Secret…
  • The 3 Simple C’s of Content Creation for Your Blog

    Jill Johnson
    30 Apr 2015 | 1:25 pm
    When approaching the task of “content creation” for your business, it is important to keep a few things in mind. In fact, there’s one fundamental principle to keep at the forefront when approaching any creative endeavor for that matter. Henry Ford sums it up nicely: “Whether you think you can, or you think you can’t—you’re right.” Conquering Can’t Do you believe you can do it?You see, I have found that it’s extremely common when it comes to anything “creative,” people power down, like a laptop with a bum battery. Most people simply lack…
  • [VIDEO] How to Create Graphics for Social Media Using Free Tools

    David G. Johnson
    23 Apr 2015 | 12:13 pm
    Would you like to have branded graphics for your Facebook page, blog site, Pinterest account or other social media? Have you ever wondered how to get fantastic visuals without hiring a designer? Don’t have Photoshop or other high-end tools? In this training, originally made available exclusively to our members and alumni, we show you how to get great-looking graphics without special skills using only free software. Here’s some of what you’ll learn: Exactly what software you need and where to get it at no charge. Where to find great-looking photos you are free to use in your business at…
  • Announcing the Grow the Dream Show!

    Rod Thomson
    22 Apr 2015 | 6:11 pm
    We are thrilled to officially announce that The Growth Show podcast has been renamed Grow the Dream Show. We are keeping the same on-air team, same insights, same goals for listeners to grow their companies, but with a new identity. We are proud of what we did with The Growth Show podcast, and the listener response, but we chose to create a mutually beneficial agreement to allow a well-respected NYSE-traded corporation to use the identity. So now the excitement begins anew with the launch of the Grow the Dream Show, where co-hosts David G. Johnson, Rod Thomson and Josh Muccio discuss the most…
  • 6 Reasons to Outsource Your Content Creation

    David G. Johnson
    14 Apr 2015 | 8:43 am
    Writing a business blog is without question one of the single most powerful marketing methods available to any business, small or large. The data around blogging is huge. Businesses who blog get more web traffic, more leads, and better ROI on marketing than those who don’t. In fact, according to inbound marketing software giant, Hubspot, marketers who have prioritized blogging are 13x more likely to enjoy positive ROI on their marketing efforts. As a conference speaker and consultant, I’ve been pounding the drum since 2006 that business owners and their teams should be blogging…
 
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    Think customers: The 1to1 Blog

  • The Data Digest: Customer Service Has Gone Digital

    Guest Blogger: Anjali Lai
    21 May 2015 | 9:01 pm
    In the past week, I have booked a flight using a travel voucher, questioned a charge on my credit card bill, and bought an electric toothbrush. What do these experiences have in common? In each case, I had a relatively complex question and I received a helpful answer - without talking to anyone in person or by phone. Instead, with a little online research, I was able to identify which blackout dates applied to my travel voucher, clear the charge on my credit card bill, and learn the best settings for my toothbrush. There’s more… To read the rest of this blog posting click here or visit…
  • Why the Stakes for Knowing Your Customers are Rising

    Judith Aquino
    21 May 2015 | 1:37 pm
    Ready or not, marketers who are weary of pursuing millennials can look forward to targeting another demographic group: Generation Z. While people who were born in the mid 1990's still have limited spending power, they make up a quarter of the U.S. population and are expected to have an even greater digital impact on retail compared to their predecessors. The key to serving this generation and other age groups is insight into customer behavior and preferences. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • The Rise of the Remote-Friendly Workplace

    Anna Papachristos
    19 May 2015 | 9:00 pm
    Digital and mobile technologies allow employees to remain connected no matter their physical location. Thus, the traditional office no longer exists in its original form, for workers have the ability to operate remotely. But, as the future of the average workplace shifts to accommodate these evolving standards, leaders must also realign their mindset to provide these employees with all they need to conduct business like their in-office counterparts. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Making Marketing Automation Even Smarter

    Tom Hoffman
    19 May 2015 | 5:40 am
    There are a lot of ways that marketing automation helps marketers to connect more effectively with customers. Technology enables marketers to gather more insights than ever about customers, including information about their behaviors, preferences, and needs. Marketing automation helps companies achieve deeper engagement and higher conversion rates through more personalized messaging. And while each of these capabilities are critical for helping marketers to succeed in today's fast-paced world, some of the greatest opportunities for driving effective and efficient marketing are tied to the use…
  • The 7 Habits of Highly Effective Digital Marketers

    Mila D'Antonio
    18 May 2015 | 8:13 am
    Marketers have never been more integral to their organizations' growth as they are today. As a result, both marketing budgets and marketing's influence are on the rise. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
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    Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Mirum

  • Six Links Worthy Of Your Attention #257

    Mitch Joel
    22 May 2015 | 7:05 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
  • If You're Really Interested In Podcasting...

    Mitch Joel
    22 May 2015 | 12:12 pm
    One of the highlights of the TED conference this year was... ...Watching Roman Mars record an episode of his audio podcast, 99% Invisible, live in front of an audience. The topic of his TED Talk/podcast recording session was all about the design of flags. I want you to to stop and think about that. With all of the celebrities and amazing stories that are told on the TED stage, one of the most engaging and fascinating presentations was a guy, sitting behind a desk, recording an audio podcast (with a script) about the design of flags. While it does sound dry, it was anything but dry. Roman Mars…
  • The Art Of LEGO

    Mitch Joel
    22 May 2015 | 10:40 am
    "What do you want to do for a living?" All of us grapple with who we have become. The work that we do defines us. As a parent, this is the question that we most fantasize about. As an adult, this is the question that we often reflect on when work gets tedious or we're simply ready for a change. On a recent flight, I was watching the science fiction movie, Interstellar. There's a part in the movie (don't worry, this is not a spoiler alert) when one of the characters says that once we become parents, our role changes, and all that we are is the memory of our children. All of us grapple with…
  • The CEO Series

    Mitch Joel
    22 May 2015 | 10:18 am
    How are things going? It's a question that I get asked a lot these days. Twist Image became a part of the WPP family about a year ago, we changed our creative direction, we rebranded and became a founding member of a new, global marketing agency called, Mirum, and now we're tweaking the work that we do to be more forward-focused and more representative of our clients needs (and where they need to be), when it comes to marketing and technology. It's an evolution. And, with that change comes both opportunities and challenges. Several months back, I was asked to be a part of The CEO Series. It's…
  • Storytelling For Startups

    Mitch Joel
    20 May 2015 | 2:22 am
    Episode #462 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. I first met Mark Evans close to fifteen years ago. We were both speaking during a three-day conference dedicated to corporate blogging. Yes, it was a long time ago. Long before social media was a channel. Back then, Mark was the technology reporter for a national newspaper and was open (but still, somewhat, skeptical) about just how far blogging could go. Since then, he's become the founder of a well known event called, mesh, and has become a full-time consultant that helps startups to…
 
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    Marketing Ideas You Can Copy

  • Get Found: 3 Tips for Keyword Optimization on LinkedIn

    Katherine Drotos
    21 May 2015 | 9:23 am
    LinkedIn is an important platform that can be used to look for a new job, connect with potential clients, and build influence in your field. But LinkedIn won’t be nearly as effective for any of these things if no one sees your profile. If you want hiring managers, prospects, and others in your industry to find you on LinkedIn, you need to spend some time optimizing your profile and its keywords. Here are four ways that you can optimize your LinkedIn profile’s keywords to get found through search more frequently. Reach 100% profile strength, but don’t stop there LinkedIn…
  • ProResource’s Approach to LinkedIn Recruiting for Small Technology Companies

    Katherine Drotos
    11 May 2015 | 7:26 am
    What does recruiting mean to you? For some business owners and managers in technology, recruiting conjures up images of sifting through endless piles of applications, uncomfortable interviews, and lost productivity from open positions. But it doesn’t have to be that way. Companies that understand how to use modern techniques for recruiting will find that there is a much easier way to connect with talented IT professionals interested in career advancement. One of those methods is LinkedIn. The rise of social media means that companies can instantly connect with candidates with the right…
  • How to Build Your LinkedIn Network Strategically

    Katherine Drotos
    6 May 2015 | 1:53 pm
    How do you connect with people on LinkedIn? See their name pop up in the “People you might know” list? Receive an email from someone you haven’t heard from in ages? Perhaps meet new connections or run into colleagues at conferences and connect? This ad hoc approach of connecting on LinkedIn is typical of many professionals. It’s a start. Still, you can go further with a strategic approach that leads to many more quality connections. You can build your LinkedIn connections in a systematic way that can open the door to new leads, new partnerships, new referrals and whatever you need. To…
  • How to Promote Your Webinar on LinkedIn

    Katherine Drotos
    1 May 2015 | 12:08 pm
    62% of B2B companies use webinars, according to “B2B Content Marketing: 2015 Benchmarks, Budgets and Trends — North America.”  The report also says that 64% of respondents have indicated that the webinar is one of the more effective tactics, second behind in-person events. A well-planned, educational webinar won’t accomplish much without attendees. Companies that excel with webinars create an integrated marketing strategy that ensures they promote their webinar using multiple tactics. One of those tactics is LinkedIn. A client contacted me asking how to promote his company’s…
  • Create Winning Landing Pages With These Tools

    Katherine Drotos
    27 Apr 2015 | 8:13 am
    Most business owners and entrepreneurs know the importance of having an online presence with a company website. But they also need landing pages, pages that stand alone prepared to receive visitors from special marketing campaigns. A landing page has one job: get users to take the desired action. Here’s an example … A software company can send an email to current customers to tell them about a sale. They wouldn’t send people to their regular shopping cart page. They’d have more success with a special landing page for this offer. Since the audience is customers, they can develop a…
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    Total Youth Research

  • Which Messaging App Dominates the Youth Market?

    Graham Brown
    23 May 2015 | 1:00 am
    According to the latest data from the Total Youth Mobile Report, Facebook Messenger and Whatsapp lead the way.
  • Snapchat Presentation

    Graham Brown
    21 May 2015 | 1:00 am
    In this presentation, I look at the driving factors behind the Snapchat phenomenon and why youth are driving its success.
  • 10 Ways Millennials are Changing Business Models and Marketing Methods

    Graham Brown
    19 May 2015 | 1:00 am
    BCG estimates the Millennial consumer market to be worth $1.4 trillion in the US alone. Globally, the market is worth around $10 trillion. Now Millennials are becoming the world's biggest consumer demographic, let's look at the 10 ways in which they are changing the face of business for good. I've aggregated 10 opinion-leading articles to show how the media is increasingly focusing on Millennials.
  • Privacy is Why Young People Choose Snapchat

    Graham Brown
    17 May 2015 | 1:00 am
    Snapchat is one of the hottest mobile messenger apps in the market today. Its iPhone user base grew 100% in the last year. And, while it's still a small player in the overall messenger market - it has the 2 factors rival messenger apps crave.
  • My Top 10 Resources on Youth and the Sharing Economy

    Graham Brown
    15 May 2015 | 1:00 am
    What is The Sharing Economy? The Sharing Economy, according to Wikipedia, takes a variety of forms, often leveraging information technology to empower individuals, corporations, non-profits and government with information that enables distribution, sharing and reuse of excess capacity in goods and services. A common premise is that when information about goods is shared (typically via […]
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    Curiously Persistent

  • We Love the Internet 2015/21: The Signs around Springfield edition

    Simon Kendrick
    22 May 2015 | 1:40 am
    Part 1: For the day job Things to think about: Multicultural Talent Is Surging on TV and Winning Mainstream Audiences The Rise of Fast TV: Why Empire Is the Preferred Script Model How Hip-Hop Conquered Streaming The View from the Front Seat of the Google Self-Driving Car Other people’s playlists – Spotify’s secret social network How we sold our souls – and more – to the internet giants Why mobile-first may already be outdated Reference points: The 100 most creative people in business 2015 – from Fast Company The future of design in technology Mad Men with Google – a detailed…
  • We Love the Internet 2015/20: The Cheeky Nando’s edition

    Simon Kendrick
    15 May 2015 | 1:38 am
    Part 1: For the day job Things to think about: The media finally signs up for a Facebook account – on Instant Articles Here’s the insane training schedule of a 20-something professional gamer Inside ViralNova, the Most Cynical, Amazing, Horrific, and Ingenious Media Company in New York How a fake newspaper is turning into a real media empire Generation Email – when will we be ready to let go? SurveyMonkey Was The Other Winner Of The U.K. Election Google Expands Lead as World’s Largest Media Owner Reference points: Windows 95 in your browser The Right Way to Ask Users for iOS…
  • We Love the Internet 2015/19: The Hahaha vs hehehe edition

    Simon Kendrick
    8 May 2015 | 2:35 am
    Part 1: For the day job Things to think about: The Unbearable Horror of Corporate Instagram Hashtags ‘Game of Thrones,’ ‘Mad Men,’ ‘Walking Dead': Everyone talks about them. How many actually watch? BuzzFeed’s answer to measuring social sharing? Pounds Facebook and cookies n milk journalism Canada Loves the Poop Emoji Poor internet for poor people: why Facebook’s Internet.org amounts to economic racism A Saudi prince is using video games to fuel an intellectual renaissance in the Middle East Reference points: How I Grew From 300 to 5k Followers In Just 3 Weeks 26 Times Humans…
  • We Love the Internet 2015/18: The Bot bubble edition

    Simon Kendrick
    30 Apr 2015 | 9:00 am
    Part 1: For the day job Things to think about: Twitter needs new leadership What it’s like to have the social network of a celebrity, without actually being famous The Messy Minds of Creative People The emojification of brand advertising Reference points: Write the perfect email to anyone with this creepy site Are these 11 proverbs for the digital age? Google presents Inside Abbey Road An example on codepen Longer reads: The Bot Bubble: How Click Farms Have Inflated Social Media Currency No interface The King of Bullsh*t News The man who broke the music business Part 2: For the lunch-break…
  • We Love the Internet 2015/17: The Binge reading disorder edition

    Simon Kendrick
    24 Apr 2015 | 6:40 am
    Part 1: For the day job Things to think about: Binge Reading Disorder – reading but not remembering Instagram’s TMZ – the shade room @MedievalReacts and the Weird, Money-Making World of Parody Twitter Accounts The fallacy of our time – advertising focusing on distribution rather than production The Next Big Thing In Design? Less Choice Reference points: Lost In Emoji Translation: Apple vs. Android “Music was better back then”: When do we stop keeping up with popular music? Charted: How history’s most creative people organized their days 25 Popular Business Books Summarized In…
 
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    Marklives.com

  • SA’s D&AD 2015 Pencils announced

    Herman Manson
    22 May 2015 | 3:44 am
    Although the 2015 D&AD Pencil winners were announced on 23 April 2015, the kind of Pencil — Wood, Graphite, Yellow, Black or White — were only revealed at the awards ceremony on 21 May. Wood Pencil (formerly In Book): Equivalent to a bronze award. The best in advertising and design from the year, worthy of a place in the D&AD Annual. Graphite Pencil (formerly Nomination): Equivalent to a silver award. Standout work, beautifully executed with an original and inspiring idea at its core. Yellow Pencil: The iconic D&AD Yellow Pencil, awarded only to the most0outstanding work that…
  • MagLove: What lies beneath WIRED magic? Crumbs!

    MediaSlutZA
    21 May 2015 | 8:55 pm
    MediaSlut (@MediaSlut)’s choice of the best international and South African magazine covers this week: Bath Life Crumbs (Cotswolds) The Independent Magazine WIRED Weg!/Go! INTERNATIONAL Bath Life, May 2015 It’s sheer co-incidence that the first time I hear/see more about Bath Life magazine is when it has a ‘bath-related’ image on its cover. No, it’s not about people and their baths, but rather about the “very best of local living” in the city of Bath, which is located just outside of Bristol. I found the cover completely mesmerising and it leaves me with so many questions.
  • #SouthAfricanTVratings: 11–17 May 2015 (week 20)

    Simone Puterman
    21 May 2015 | 8:24 pm
    by MarkLives (@marklives) See which were the most popular shows on South African TV for the week of 11–17 May 2015! Using data supplied by the new Broadcast Research Council of South Africa (BRCSA), this #SouthAfricanTVratings column is a weekly roundup of SA’s TV audience viewership. Image by 2nix courtesy of FreeDigitalPhotos.net We reveal the best-watched shows of the week before (in this case, 11–17 May 2015), where they ran and how many South Africans tuned in to watch: Top 20 — adults and kids Top 10 SABC1 — adults and kids Top 10 SABC2 — adults and kids Top 10 SABC3 —…
  • Smart Africa TV: Entertainment marketplace Bozza shifts gear

    Herman Manson
    21 May 2015 | 4:17 pm
    by Russell Southwood (@BalancingActAfr) In this video interview, we talk to Emma Kaye, founder of entertainment marketplace Bozza, about: how Bozza has pivoted the number of artists and users of the current platform how users make payments and a more favourable revenue share the wide range of music, video and poetry content on the platform and its current equity crowdfunding campaign.   Russell Southwood (@BalancingActAfr) is the founder of Balancing Act and the web TV channel Smart Monkey TV (@SmartMonkeyTV), and has been an analyst in telecoms, internet and broadcast in Africa for the…
  • Green Sky Thinking: Being human is being on trend

    Simone Puterman
    20 May 2015 | 8:53 pm
    by Colwyn Elder (@colwynelder Reading Trendwatching’s 10 trends shaping consumerism in 2015, it seems ‘sharing is caring’ and being human is ‘being on trend’. Trendwatching.com screengrab A collision of the Sharing Economy and the Internet of Things has created a whole new world of asset sharing, dubbed as The Internet of Sharing Things by Trendwatching. Examples here include: Audi Unite, which launched in Sweden at the end of last year and enables customers to share a car in a private network of up to five people. The location and availability of the car are viewed via the app and…
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    KeySplash Creative - Marketing Communications, Content, Copywriting, Branding, Social Media

  • Social Media Marketing 2015 – How Did We Get Here?

    Susan Gunelius
    18 May 2015 | 5:31 am
    I’m often asked how and why social media marketing become so important. Believe it or not, social media marketing isn’t revolutionary. It’s evolutionary. In other words, social media marketing was born of a natural progression in communications that began with the introduction of the internet. Let’s take a closer look at how social media marketing became what it is today—a fundamental and essential component of all marketing plans. The History of the World Wide Web It took a long time for the World Wide Web to grow into an essential part of people’s everyday…
  • Don’t Make Customers Connect the Dots in Your Copywriting

    Susan Gunelius
    7 May 2015 | 8:46 am
    Your customers are busy. Don’t make them play connect the dots when they see or hear your ads, read your content, and so on. They won’t do it. Instead, they’ll move on to another brand that will give them the information they want or need (even if they don’t know they want or need it), and they’ll never think about your brand again. You should never assume that consumers will take an extra moment to find the deeper meaning in your marketing messages or self-identify how your marketing copy relates to their own lives, problems, and goals. Instead, you need to tell…
  • Must-Try Social Media and Productivity Tools

    Susan Gunelius
    21 Apr 2015 | 2:05 pm
    I’m not an early adopter of new tools. I hear the buzz, but don’t feel compelled to be the first person to try a new tool just for the sake of trying it. I need to be convinced that the tool will actually be useful to me rather than a huge waste of time. I’m envious of people who can try every new tool they hear about—how do they find the time? It’s a secret I’m not privy to, so when I do test a tool, I’ve already agonized over whether or not the few hours it will take me to dabble with it will be worth it or not. Suffice it to say, it takes a lot for…
  • Write Better Marketing Messages by Thinking Like a Journalist

    Susan Gunelius
    13 Apr 2015 | 7:00 am
    While copywriting is very different from journalism, the research behind the process is very similar. Before you begin writing copy, you need to understand your goals and the benefits of your products in order to create a compelling, actionable message. For example, don’t just use your own opinion to identify the best features and benefits of your product. Those features and benefits might not be the most important ones to your customers depending on where, when and what you’re advertising. To ensure the benefits you communicate in your marketing messages are the most effective,…
  • 10 Ways to Quantify Your Differentiators

    Susan Gunelius
    2 Apr 2015 | 3:46 pm
    If you can quantify the differences between your product and your competitors’ products, you’ve hit the jackpot. For example, if your competitor only offers a one-year guarantee on its product, but you offer a five-year guarantee, shout it to the world in your copy! Gather Your Quantifiable Evidence To quantify your differentiators, you first need to gather your data. Nothing helps draw attention to the differences between products better than hard numbers, so do your research and create a list of the differences between you and your competitors. For each difference that you can…
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    Kaleidico

  • Just How Much Should a Website Cost?

    Topher Levin
    19 May 2015 | 7:50 am
    So, you need a new website. If you’re like most business owners, one of the first questions you’re going to ask any potential website developer is: How much is this going to cost me? The answer may surprise you. Mike Carroll, Creative Director here at Kaleidico, has seen a lot of clients pay too muchRead More Article by Topher Levin at Just How Much Should a Website Cost?
  • Is Clutter Killing Your Marketing?

    Charles Pobee-Mensah
    15 May 2015 | 6:00 am
    Why do people hate ads, billboards, cold calls, and salesmen? Marketing guru Seth Godin gave us a clue as to why in his seminal book, Permission Marketing. He explains that marketers interrupt what we were doing to offer us what they’re selling. However, they would do better to get our permission to follow up with somethingRead More Article by Charles Pobee-Mensah at Is Clutter Killing Your Marketing?
  • Need for Speed: How Facebook Instant Articles are Changing the Web

    Bill Rice
    13 May 2015 | 6:51 am
    Facebook thinks you’re waiting too long for your news. This is the premise of their new Instant Articles, which will now feed the New York Times, BuzzFeed, The Guardian and a select set of initial publishers, to readers–loading at a breakneck rate of 0.8 seconds. Facebook has reported that content posted to the site takesRead More Article by Bill Rice at Need for Speed: How Facebook Instant Articles are Changing the Web
  • Michigan Web Design – A Unique Ethos

    Michael Adain Carroll
    11 May 2015 | 6:00 am
    In full disclosure, I am tireless and unabashed in my somewhat blind allegiance to the State of Michigan, and certainly to Michigan web design and other creative companies. However, if you take the time to move through this article, I think you’ll find my arguments fairly convincing. “Whether it’s Michigan web design, digital marketing, engineeringRead More Article by Michael Adain Carroll at Michigan Web Design – A Unique Ethos
  • Content on the Web is Changing. Are You Ready?

    Bill Rice
    8 May 2015 | 10:05 am
    The amount and types of content on the web is becoming mind-boggling. Long gone are the days of simple HTML pages, largely full of text, hyperlinked together. Today the internet continues to geometrically expand as the infrastructure for serving information and entertainment, radically changing the types and quantity of content available for consumers. At theRead More Article by Bill Rice at Content on the Web is Changing. Are You Ready?
 
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    Technology & Marketing Law Blog

  • Doing Online Reputation Management? Don’t Do It This Way (Forbes Cross-Post)

    Eric Goldman
    21 May 2015 | 8:55 am
    Recently, I got two identical emails from info@infringex.com sending me a “Notice of Infringement of Defamation.” The notice informs me that a 2012 blog post–written by my perma-guest blogger, Venkat–makes public comments about the purported sender. It further says that my actions are “unjust” and asks me to “please be kind” and remove the content. However, the notice is cagey about any alleged legal violations. Between the “Notice of Infringement of Defamation” headline and an incorrect definition of defamation (“the taking…
  • Online Magazine Gets Section 230 Protection For Third Party Article–AdvanFort v. International Registries

    Eric Goldman
    19 May 2015 | 6:58 am
    Photo credit: “armed guard on board sea going vessel in aden gulf” // ShutterStockIf I didn’t practice Internet law, I might have chosen maritime law. Their disputes are often interesting. This particular case sounds like a movie plotline. AdvanFort provides armed guards to ships worried about piracy (the real kind…you know, on the ocean). The Indian government accused the crew of one of these ships of violating their Arms Act (i.e., arms running), so it threw the crew in jail. To help get the crew released, AdvanFort retained John A.C. Cartner as one of its lawyers.
  • Can Lawyers Buy Keyword Ads On Each Others’ Names At Google? (Forbes Cross-Post)

    Eric Goldman
    12 May 2015 | 8:53 am
    Photo credit: Keyword Advertising 3d render concept with blue and white arrows flying over a white background // ShutterStock“Competitive keyword advertising” occurs when a company buys the trademarks of its competition as keywords for search engine marketing. In the 2000s, it was one of the most interesting and hotly-contested issues of Internet Law as trademark owners filed many lawsuits and sought legislative protection. In the last few years, however, the issue has mostly fizzled out. A major 2011 ruling in the Ninth Circuit Court of Appeals cleaned up many of the legal…
  • Ripoff Report Gets Easy Section 230 Win In Third Circuit–Obado v. Magedson

    Eric Goldman
    11 May 2015 | 11:25 am
    Photo credit: enameled house number two hundred and thirty // ShutterStockThis was a really interesting pro se challenge to Section 230. The lower court opinion contained all kinds of gems, including holding that Section 230 applies to Google’s autocomplete and to allegations of search engine manipulation. The Third Circuit’s opinion washes out some of the case’s detail, making it a little less interesting. This partially reflects that the legal questions were so easy, the case only warranted a non-precedential opinion. The court summarizes its key ruling: The District Court…
  • A Fishy Jurisdiction Ruling Involving Mobile Apps–Tomelleri v. MEDL

    Eric Goldman
    8 May 2015 | 8:54 am
    For those of you who teach the Zatarain’s v. Oak Grove Smokehouse trademark case, you know how much I wanted to stock this blog post with fish puns. Joseph Tomelleri draws fishes, and he sells his illustrations via his website americanfishes.com. MEDL makes mobile apps, including an app co-produced with Siniscalchi called FishID, described as “a flexible tackle box of tools for identifying any catch, finding fishing spots, [and] reading up on local regulations.” See the YouTube promotional video. Tomelleri alleges that Siniscalchi included his copyrighted illustrations in the app.
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    Sway | RSS Feed

  • Where have all the analysts gone?

    Barbara
    17 May 2015 | 8:05 pm
    The Analyst Directory update project is full of surprises. Some surprises are pleasant, some are not. On the sunny side, it’s rewarding to see that several risk-takers achieved success. These are professionals who jumped into new coverage areas or tried different research or delivery models. A few quickly sold their young companies, proving it’s possible for an analyst founder to ... Read More
  • Analyst Directory – Updates for April 26

    Barbara
    26 Apr 2015 | 11:08 pm
    This weekend saw the start of a major refresh of the Analyst Directory. Richard applied a new WordPress theme. This one is device-friendly. If you have time, please check it out and let us know your thoughts. We’re still negotiating widgets. Why not weigh in? As for content:  I’m about half-way through the A’s. The content refresh is going to ... Read More
  • Outsell on the IT Industry Analyst Business

    Barbara
    4 Sep 2012 | 7:30 am
    There are few bona fide analysts of the analysts. Outsell  has figured prominently in this small group for many years. What gives Outsell its chops? The company has published a landmark report on the industry analyst business for many years. The report has become a valuable resource for those in the analyst business as well as those who partner with analyst firms, purchase content from the ... Read More
  • Analyst Directory – Updates for June 4

    Barbara
    2 Jun 2012 | 9:37 pm
    Four listings updated this week: Ideas International updated with acquisition by Gartner, declared successful on May 31st. INPUT and FedSources updated to reflect acquisition by Deltek. Forrester Research headquarters address updated.
  • Analyst Directory – Updates for May 28

    Barbara
    28 May 2012 | 6:55 pm
    Added Aragon Research and Desert Sky Group to the analyst directory.
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    She-conomy

  • Male Marketers: Not Listening to Moms, is Not Good for Business

    sheconomy
    21 May 2015 | 10:43 pm
    All moms are not the same anymore than all women are the same. Yet, marketers not only continue to lump them all together as one segment, they tend to forget that moms are still women and have needs in addition to being a mom. Nicola Kemp puts it best in an article she authored in Marketing Magazine appropriately titled, “Marketing to Mums is Broken”, “In brands’ persistent, misguided belief that they can market to mothers as a homogeneous group, their characterization of women ranges from the idealized to the absurd.” The article also reveals the…
  • Male Marketers: Are You Talking to Women Differently on Their Smartphones?

    sheconomy
    26 Mar 2015 | 7:59 am
    With consumers using smartphones 80% of the time to search the Internet, brands must shift their focus as well. Consumers now expect their mobile experience to be everything they are used to finding on their computers. This makes it even more important to understand that there are distinct differences in how women and men use both social media and their smartphones. The following infographic from FinancesOnline.com reveals some of the interesting patterns emerging. Just a few of the highlights: Women outnumber men when using social media for staying in touch with others, sharing photos,…
  • Male Marketers Marketing to Women: Cannes Is Now Rewarding Creativity That Challenges Gender Bias

    sheconomy
    17 Mar 2015 | 11:09 am
    In June of this year, Cannes Lions will introduce a new Lion – the Glass Lion: The Lion for Change – which honors work that challenges gender bias and shatters stereotypical images of men and women which remain rooted in marketing messages. A jury headed by Cindy Gallop, Founder and CEO of IfWeRanTheWorld / MakeLoveNotPorn, will assess work entered into the new category. Gallop stated, “I couldn’t be more thrilled about the introduction of the Glass Lion, which demonstrates Cannes Lions’ commitment to ensuring that both our industry and the work we create not only…
  • Male Marketers: When The Tsunami Of Female Power Peaks, Most Will Not Know Where The Crack Began

    sheconomy
    13 May 2014 | 12:35 am
    tsu·na·mi – (t)so͞oˈnämē/ –  a series of ocean waves generated by  displacements in the sea floor, landslides, or volcanic activity.  A tsunami wave may come gently ashore or may increase in height to become a fast moving wall of turbulent water several meters high. Not meaning to sound overly dramatic here, but a tsunami is the visual that came to my mind as I read Pamela Ryckman’s, book, Stiletto Network. I believe most male decision makers from CEO’s to marketers to owners would benefit from reading this book. Otherwise, they will not even feel the…
  • 4 Ways to Market Technology to Women

    sheconomy
    6 May 2014 | 12:30 pm
    It is well known that technology is a male-dominated industry. Just take a look at a couple of statistics noted by Ryan Holmes, creator of Hootsuite, in an article titled, “Why the Tech Industry is (Still) Failing Women:” Only eight percent of startup founders are women, according to EZebis, a site that supports women in tech. Women comprise fewer than 30 percent of U.S. computer science and engineering programs at the undergraduate and graduate levels, according to the National Science Foundation. YET, WHO ACTUALLY PURCHASES TECH PRODUCTS? Let’s take a look at a few more…
 
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    LOHAD - random rumblings on marketing and more

  • Hmmmmmm …

    admin
    30 Apr 2015 | 6:10 am
    I know, I know. Months. Many months. But hey, a lot’s been going on … and I’m still trying to figure out where to take this blog, if anywhere. For most of the time I’ve had LOHAD, I simply used it as a device for helping me keep up with digital marketing news. It became a daily routine: Scan the newsletters and websites, see what’s going on in the worlds of website development and SEO and social media and such, and post something here. It kept me informed, but it resulted in a pretty lousy blog. I really don’t want to go back to that model. Then I think…
  • What the Official Trailer for “Star Wars: The Force Awakens” Can Teach Us About Social Media Marketing

    admin
    28 Nov 2014 | 4:23 pm
    Nothing. Absolutely nothing. Except maybe that it’s time to stop with all the bullshit “What [insert popular thing] can teach us about [insert marketing thing]” blog posts. Seriously. Just stop it already, okay? Thanks.
  • 13 Years

    admin
    11 Sep 2014 | 3:56 am
    “Come on up for the rising Come on up, lay your hands in mine Come on up for the rising Come on up for the rising tonight”
  • Dear Naked Celebrities:

    admin
    3 Sep 2014 | 8:24 am
    I warned you. Back in 2011 I warned you. Back in 2012 I warned you. Even Louis CK warned you. Fer Chrissakes, you gotta pay attention. (P.S. We really don’t care about your nude pix as much as you think we do, anyway, so get over it.)
  • Examples of Excellent Marketing

    admin
    14 Jul 2014 | 1:49 pm
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Facebook Feed Buzzes Businesses, Promoted Pins Get Powerful, Twitter Shows Search

    Ben Brausen
    22 May 2015 | 2:45 am
    Is Influencer Marketing the Next Golden Ticket? [INFOGRAPHIC] – Influencer marketing is growing like crazy. Will it become the next golden ticket? Check out this infographic to find out. The Shelf Google Webmaster Tools Rebrands To Google Search Console – Google aims to get more users on Google Webmaster Tools by renaming it to Google Search Console. Search Engine Land Twitter’s Objective-Based Ads Are Now Available To All Advertisers – Company officially launches beta program that it says has helped improve efficiency and cut costs for advertisers who pay only for…
  • B2B Content Marketing Playbook: Tips to Prepare You for the Big Content Game

    Ashley Zeckman
    21 May 2015 | 3:30 am
    The 2015 B2B Marketing Report from Content Marketing Institute and MarketingProfs sheds a pretty bright light on the true state of B2B content marketing. While 86% of B2B marketers are using content marketing, only 8% rate their content marketing efforts as “very effective”. It’s not so different than teams participating in sports like football. Sure, everyone is playing, but who is actually really good at it? Fundamental blocking and tackling are key for a winning football game. The same can be said for implementing a successful B2B content marketing program: mastery…
  • Top Digital Marketing Takeaways From Authority Rainmaker

    Evan Prokop
    20 May 2015 | 4:14 am
    What does it take to become an authority in your industry? How can we make better sense out of an integrated approach to digital marketing? According to the presentations we saw at Authority Rainmaker 2015, it takes the passion to learn and pursue knowledge, the expertise that warrants credibility and respect of your peers and the time and effort to earn your place as an industry thought leader. While only in it’s second year, Copyblogger’s Authority conference brought the passion and expertise that will no doubt result in achieving authority status among digital marketing events…
  • Good Content Vs. Good Enough Content: A Fight for Sore Eyes with Ann Handley

    Alexis Hall
    19 May 2015 | 10:56 am
    “Do you have any mustard?” “Give me the mustard.” “Pardon me: Do you have any Grey Poupon?” These three statements mean the same thing, but each is a unique way of asking for the desired item. Often, it’s not what you say, but how you say it. In her session at Authority Rainmaker 2015, Ann Handley shared the belief that brand voice is key to creating good content marketing that will set you apart. There is this idea that as quantity of content increases, quality takes a nose dive. So how do you maintain or increase quality of content while increasing quantity? It starts with…
  • Danny Sullivan on the State of Search Marketing in 2015

    Evan Prokop
    19 May 2015 | 5:44 am
    To say there have been major changes in search marketing in recent times would be a big understatement. From the increased complexity and intelligence brought about by several Google search algorithm updates to the meteoric rise of mobile device usage, search marketers have had plenty to keep them busy. Founding editor of Search Engine Land, Danny Sullivan has been an authoritative voice in the search marketing industry for nearly two decades, so he’s certainly seen and weathered plenty of big changes since the inception of search. In his presentation at Authority Rainmaker 2015, Danny…
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  • State Won't Let Stores Open on Nov. 22

    23 May 2015 | 10:39 pm
    State Won't Let Stores Open on Nov. 22WMTW Most people flock to stores on Thanksgiving for last-minute items or pre-Black Friday steals -- but one state's law doesn't allow that.Where big box stores will be closed In Case You Missed ItSchool Bus Driver's Terrifying Close CallShocking Thing Opens Up in Man's LawnOfficial 'Disgusted' by What Happened to Car
  • General's Emails More Than 'Flirtatious'

    23 May 2015 | 10:39 pm
    General's Emails More Than 'Flirtatious'APGen. John Allen, the top US commander in Afghanistan, exchanged countless emails with a woman at the heart of the Petraeus scandal.Source reveals explicit messagesMore NewsPlane Crashes Into Mississippi HomeWashington Post Editor Steps DownHusband Finds Teacher in Act With Boy
  • Reason This Ad Is Making Waves

    23 May 2015 | 10:39 pm
    Reason This Ad Is Making Waves Marks & SpencerIt looks like any other holiday clothing ad for kids, but something about this one is different -- and it's not an accident.How a Facebook post started it allMore StoriesPreterm Birth Rate Drops to New LowPossible Risk Factor for Autism Found?Stranger I Wish I'd Stopped to Talk With
  • Soap Star Says Goodbye After 25 Years

    23 May 2015 | 10:39 pm
    Soap Star Says Goodbye After 25 YearsCBSSusan Flannery left 'The Bold and the Beautiful' after two and a half decades -- and she's not the only star with a very long TV tenure.Actress who spent 41 years on her showMore to See'X Factor' Singer Says Sexuality Was a RiskActress Opened Up About Bipolar DisorderStreisand's Son Sings for Gay-Friendly Film
  • Take a Look at Where JFK Was Born

    23 May 2015 | 10:39 pm
    Take a Look at Where JFK Was BornNational Park ServiceYou'll find the late president's very first belongings inside this New England home -- which is being opened to the public for the first time.Famous items the living room is 'filled with'More to SeeStar Has Rose Named After HerCommon Heating Mistake Could Cost YouThe Best Pillow for Your Sleep Style
 
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    Chief Marketing Technologist

  • Similarities and differences of marketing technologists

    Scott Brinker
    23 May 2015 | 7:13 am
    At the inaugural MarTech Conference last year, Sheldon Monteiro, the global CTO of SapientNitro, led a research study of the attendees — as well as readers of this blog — to profile the charateristics of marketing technologists as an emerging profession. The results were fascinating, revealing incredible depth and diversity of the backgrounds and skill sets under the “marketing technologist” umbrella. As shown above — and reported in an infographic that was released last year — half of the participants skewed more heavily to the marketing side of the spectrum (52%), and…
  • The 3 pillars of marketing technology at General Mills

    Scott Brinker
    19 May 2015 | 6:02 am
    One of the best things about the MarTech Conference for me is the amazing group of marketing technologists that I get to meet face-to-face. It’s fascinating to hear their stories of how their careers developed and the kinds of work that they’re doing for their companies at the intersection of marketing and technology. Chris Campbell, Director of Marketing and Sales Solutions at General Mills, was one of the great folks I got to meet in March at our San Francisco event. He graciously agreed to participate in a Q&A to share a bit of his experience with us. 1. Can you tell us a…
  • Share your marketing stack and direct $1,876 for charity

    Scott Brinker
    11 May 2015 | 3:21 am
    I’m excited to announce The Stackies: Marketing Technology Stack Awards. The short version: share a high-level diagram of your own “marketing stack” — the collection of marketing software tools you use, large and small — by May 31, and if yours wins, I’ll donate up to $1,000 to the charity of your choice. All stacks will then be shared in a SlideShare deck, so everyone can have the benefit of learning from each other. Here are the details: Design a single slide that illustrates your marketing technology stack, the different products and technologies that you use in…
  • 29 marketing tech “unicorns” worth $1 billion+ each

    Scott Brinker
    5 May 2015 | 4:12 am
    When it comes to valuations, the marketing technology landscape seems to follow, more or less, a power law distribution. A few companies are worth a tremendous amount of money, the so-called “fat head” of such a distribution. And then there’s a “long tail” of ever smaller niche companies that trail behind them as far as the eye can see. Most of the excitement in the market is naturally around the fat head — as Willie Sutton (never) said, “That’s where the money is.” I’m perhaps a bit of an outlier for my fascination with the long tail of…
  • Marketers are fiercely passionate about their marketing stacks

    Scott Brinker
    2 May 2015 | 2:56 am
    “It’s okay to love your marketing stack. Just don’t love your marketing stack.” That’s what was running in the back of head last week, as I was moderating a “Show Us Your Marketing Stack” panel at the B2B Marketing Innovation Summit run by Demandbase in San Francisco. Three top marketing executives — Susan Ganeshan, CMO of Clarabridge; Kristin Hersant, VP marketing at Livefyre; and Franz Aman, SVP of brand and demand at Informatica — had put together one slide each, a high-level view of their respective marketing stacks, and had agreed to share them with the audience. My…
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    FUEL LINES

  • Workshop: A New Approach for New Business – Chicago

    Michael Gass
    11 May 2015 | 2:00 pm
    The Primary Battle for New Business Has Moved Online. This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and The List will be held on Friday, July 23, 2015, in Chicago, Illinois.This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new…
  • How to Use Hashtags for Ad Agency New Business

    Michael Gass
    8 May 2015 | 8:30 am
    The use of hashtags within social media creates a great opportunity it improve awareness and reach prospective clients. Hashtags are words preceded by the hash symbol(#). Twitter users were the first to use hashtags back in 2007 and are still the primary users, but hashtags are now used a lot on other social media platforms such as Facebook, Google +, Instagram, Pinterest, Tumblr and Vine.Using hashtags is an easy way to make your content searchable. Prospects can click on a word with a hashtag symbol before it such as #inbound, #contentmarketing or #newbusiness to see all the other…
  • Ad Agency Network: The Brand Establishment

    Michael Gass
    14 Apr 2015 | 9:52 am
     Guest article written by Russ Cornelius, Managing partner of The Brand Establishment, an association of agencies whose owners are Certified Brand Strategists.I find it interesting that many agencies still consider brand development as developing a “wow” logo and ensuring that all marketing pieces have consistent messaging and look as if they are from the same organization.  From my perspective, a brand strategy must be developed and it must closely align with an organization’s business strategy.Plus, these agencies ignore the true essence of any brand – those who are delivering…
  • Tips For Improving Your Presentation Skills for Ad Agency New Business

    Michael Gass
    3 Apr 2015 | 10:17 am
    You should be prepared to capitalize on speaking engagements to build a wider network of prospects and to win new clients.Having an opportunity to speak in front of a highly targeted, interested group of prospects is a very effective form of lead generation. Even if you are speaking for free, the opportunity often times outweighs a fee when it comes to the potential for new business and establishing you and your agency as thought leaders.But, it amazes me how often these opportunities are wasted due to a lack of preparation and poor speaking skills.Here are some tips for preparing,…
  • Workshop: A New Approach for New Business – San Diego

    Michael Gass
    12 Mar 2015 | 3:28 am
    The Primary Battle for New Business Has Moved Online. This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development, The List and The Brand Establishment, will be held on Friday, May 1, 2015, in San Diego, California.This workshopis designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business…
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    Kneale Mann | Leadership

  • One Day

    Kneale Mann
    21 May 2015 | 11:58 am
    One day we’ll figure it out. One day I’ll follow my passion. One day you’ll push past the fear. One day we’ll collaborate better. One day I’ll finish my book.One day you’ll go for that gig. One day we’ll create a more collaborative culture. One day you’ll lead the charge. One day I’ll stop doubting myself. One day we’ll enjoy the ride. One day you’ll listen to your gut.One day we’ll dump the excuses. One day I’ll stop worrying about what others think. One day you’ll take the chance. One day we’ll make those changes. One day you’ll stand up for yourself. One day…
  • Purpose Derives Courage

    Kneale Mann
    17 May 2015 | 2:30 am
    Life is a challenging experience and none of us is immune. Nick Vujicic was born without arms and legs and he runs faster and farther than most of us. Nick shares his feelings about fear and purpose. No excuses! Watch this!__________________________________________________________________Kneale Mann | People + Priority = Profit
  • Less Meetings – More Collaboration

    Kneale Mann
    12 May 2015 | 3:27 am
    Let’s book a meeting. Let’s talk about it on the conference call. Let’s reconvene at next week’s meeting. Let’s discuss the next time we have a team call. Here’s a thought, let’s figure out why we have so many meetings and calls in the first place. I have a colleague who attends an all-day full team status meeting once a week. Once a week?! Full day!?! I am a huge supporter of collaboration and teamwork. It’s critical that your company is strong inside before it can be strong outside, but an entire day in a meeting? I challenge there could be a better way.Do you know why you…
  • Don't Let the Bozos Grind You Down

    Kneale Mann
    8 May 2015 | 5:59 am
    Whether you run your own home-based business or oversee a corporate team of thousands, innovation is a key element to your offering. We all have to transform what we offer to customers and clients and prospects, or we’re out of business. Guy Kawasaki outlines 10 key points to innovation and they can be applied to any business. Invest 20 minutes and watch this. Then get back to creating and innovating. __________________________________________________________________Kneale Mann | People + Priority = Profit
  • Leadership is Not a Title

    Kneale Mann
    5 May 2015 | 8:05 am
    Being a leader is not exclusive to management, nor determined by a salary; it is everywhere. In your business, you must lead teams, teams must lead individuals, and individuals lead themselves. Your most valuable resource is your people. When people are your priority, profits will increase. I help business build business to realize positive and profitable results through customized action learning programs and coaching. Measurable Results• Crystal clear vision of personal and professional goals • Collaborative culture leading to stronger growth and improved bottom line• Actionable plan…
 
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    iMediaConnection Blog

  • In fashion, social media posts about ads are as engaging as those about products

    Doug Schumacher
    21 May 2015 | 12:14 pm
    There are many different levels of social media data. Benchmarking data provides a good high level perspective, and of course, looking at a list of top posts lets you see whose posts performed best. However, between those two is a much richer area of content analysis. Looking at top posting themes and analyzing which brands are posting on those topics, how much they’re posting, and how engagement builds or declines over time for each topic. Take for example the chart below, which shows the top subjects posted by 9 luxury fashion brands during April on Facebook, Twitter and Instagram. As…
  • The Perfect Programmatic Strategy: Customer Lifetime Value

    Joseph Vito DeLuca
    21 May 2015 | 7:23 am
    In today's always on connected world, brands have the ability to be in constant communication with consumers and reach them at every point along the path to purchase and beyond. Yet, many advertisers are disrupting said communication by siloing their campaigns into prospecting and remarketing strategies, foregoing a more holistic method. It's best to focus on lifetime value and look at the singular, cyclical customer journey. In Yieldr's latest infographic the benefits of this approach of integrating prospecting and remarketing are summarized, including a 66% increase in conversions.
  • How Lincoln Motor is using social media content to rebrand

    Doug Schumacher
    20 May 2015 | 9:05 am
    Concept cars have always provided the sizzle at auto shows, and give brands a great way to flash their engineering expertise. So when reviewing the social media content of 12 brands in the luxury auto industry, seeing ‘concept’ as a high engagement topic called for further exploration. Below are the various topics posted by all brands that had at least 25 posts in a single social media network during the month of April, 2015. So in other words, the topics below were used frequently. You can see ‘concept’, in red and in the center, indicating high engagement. Topics Used in April…
  • How state tourism offices are selling adventure

    Doug Schumacher
    19 May 2015 | 9:05 am
    Tourism is a business category rich in emotion and excitement. In this post, we’re going to analyze the content posted by state tourism offices and see what themes they post about the most, and how they talk about them. We’ll start by taking a look at only the most powerful topics posted about by this industry. Topics used 50 or more times, on a single network, from Feb 1 – Apr 30, 2015.  You can see these topics in the word cloud below. There are a number of interesting themes to explore here. Family, weekend, adventure, festival, winter and spring. What I’m most curious about…
  • Life With An Apple Watch – Too Personal and Lacking Benefits

    Jeff Hasen
    19 May 2015 | 7:56 am
    To continue to call the mobile phone my most personal device is to ignore the You Did It notification that I received on my new Apple Watch while I was in front of a urinal. Whoa, even double whoa, I thought at that moment, before I silently thanked the Apple developers in Cupertino for the positive reinforcement. I now know that particular notification conveyed the fact that I had reached a stand-up goal set by my Apple Watch. But for the newbie, it did seem random and ill-timed. And there has been more where that came from. To sum up my first 10 days with Apple Watch, it has been about…
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    Blog - Ganador

  • The 7 sins of retailing

    Dennis Price
    13 May 2015 | 4:20 pm
    Today is the day for some tough love. It is always easier to see the flaws and mistakes in someone else’s business than your own; but no matter how unpleasant it is, it is beneficial to take the time to diagnose the failings in one’s retail business. This list has been compiled from a life spent in and around retail:Sin #1: Not having a propositionProposition = price X product x promise. That is: what does the customer GET for in exchange for their money? What is the value in that exchange? (Not just monetary value.)You have heard the old bromide that you sell the sizzle, not the steak;…
  • 30 key success factors for ecommerce retail

    Dennis Price
    6 May 2015 | 4:43 pm
    If you want to do e-commerce, my first piece of advice is to NOT do it, unless you have resolved a clear, unique value proposition. Just like in the ‘real’ world, a retail business stands and falls by its ‘proposition’. The worst possible reason to take on this channel is because everyone else is doing it.But if you are going to do it, address this list of key success factors:A: Be findable1.       SEO & Search2.       Build an database3.       PPC…
  • Have you heard the one about Bumblebees not supposed to be able to fly?

    Dennis Price
    28 Apr 2015 | 6:12 pm
    Image: www.photodom.com This myth was debunked very nicely by Dr Karl; and the story goes something like this:According to John McMasters, who back in the 'good old days' was principal engineer on the aerodynamics staff at Boeing Commercial Aeroplanes, it seems the aerodynamicist of the myth was probably an unnamed Swiss professor famous in the 1930s and 1940s for his work in supersonic gas dynamics. The aerodynamicist was having dinner with a biologist. In the idle chit-chat, the biologist noted that bees and wasps had very flimsy wings — but heavy bodies. So how could they possibly…
  • What is the price of progress?

    Dennis Price
    23 Apr 2015 | 9:07 pm
  • Why we can't improve our customer service

    Dennis Price
    21 Apr 2015 | 9:05 pm
    Doctors tend to wash their hands just over 60% of the times that they should.Do you wonder why that is?Alice Stewart who discovered the link between childhood cancers and pre-natal X-Rays had to wait 25 years before UK hospitals prohibited X-Rays for pregnant women.Can you think why that might be so?Customer service is the single most effective differentiator in crowded, commoditised markets, but whilst 80% of businesses think they provide great customer service, but only 8% of their customers agree?I wonder why that is so?Seriously, think about that for a moment…
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    FOLDEN.INFO eMarketing

  • Email Marketing with Empathy

    FOLDEN.INFO
    20 May 2015 | 7:42 am
    a further approach is brought by the email marketing tool Chrystal, which enables to address customers with empathy. The tool analyzes millions of profiles to talk to customers with a kind of emotional intelligence. Similar to a typical typing correction the tool suggests the way to communicate with a particular person. This happens by the ...read more
  • Programmatic Advertising Report

    FOLDEN.INFO
    29 Apr 2015 | 4:04 am
    The programmatic advertising service provider PulsePoint has released a report about this important online advertising trend. This report informs about the acceptance of programmatic advertising at different regions of the world and distinguishes between desktop and mobile use. Mobile now has the strongest growth is one of the key results. Furthermore the markets in Europe ...read more
  • Podcasting as a Marketing Tool

    FOLDEN.INFO
    16 Apr 2015 | 4:40 pm
    Podcasting, downloading audio or video files using subscription to news feeds, booms. It has reached a new all-time high of subscribers and downloads, driven by technological progress and availability of compatible car media devices and smartphones. The numbers are impressive, Digital Content Next reports that downloads on iTunes are in the billions. Media companies being ...read more
  • Instagram Business Tools

    FOLDEN.INFO
    10 Apr 2015 | 10:40 am
    Instagram is booming and used for marketing in various ways. The blog PracticalEcommerce has made a list of useful tools to the Instagram business, to which this post points briefly. The list includes apps to manage various accounts as well as for relationship marketing, social media analytics tools and different forms of content marketing, to ...read more
  • Social Networks create Media and Video Future

    FOLDEN.INFO
    2 Apr 2015 | 11:11 am
    A number of innovative tools started within the last days by the big social networks Facebook and Twitter. These are driving the development and integration of visual media. Who observes the market for some time knows that formerly mainly independent developers used the api interfaces of social networks to provide innovative as well as useful ...read more
 
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    Digital Jungle

  • Digital Jungle Wins Russian Phone Maker, Yotaphone

    Eliot Liang
    12 May 2015 | 11:24 pm
    Beijing, May 13th 2015: Digital Jungle, a leading cross-cultural digital marketing Agency that works with international clients to target Chinese audiences across the world, announced today their collaboration with the Russian smart-phone developer Yota Devices to promote and market the Yotaphone 2 dual-screen always-on smartphone in the Chinese market. Yota Devices believes in a business Read More The post Digital Jungle Wins Russian Phone Maker, Yotaphone appeared first on Digital Jungle.
  • Digital Jungle wins Mission Foods in China

    Eliot Liang
    6 May 2015 | 7:15 pm
    Beijing, CHINA May 7th 2015 Digital Jungle, a leading cross cultural digital marketing Agency that works with international clients to target Chinese audiences across the world, announced today their collaboration with Mission Foods, a leading global manufacturer of flatbread, corn and flatbread-related products, for the promotion of their wraps and tortilla- chips ranges for the China retail market. Mission Foods Read More The post Digital Jungle wins Mission Foods in China appeared first on Digital Jungle.
  • Understanding and Using Chinese KOLs

    Meg DeJong
    3 May 2015 | 11:31 pm
      What are Chinese KOLs? Chinese KOLs (Key Opinion Leaders) usually have millions of followers on social networking sites, such as Weibo (which boasts an impressive 600 million accounts), and therefore have a lot of influence. Since China has a collectivist culture, followers’ buying decisions are heavily influenced by KOLs. Chinese people are more likely Read More The post Understanding and Using Chinese KOLs appeared first on Digital Jungle.
  • Chinese Luxury Consumers Do Their Research

    Meg DeJong
    26 Apr 2015 | 6:14 pm
      Today, China is an undoubtedly important market for luxury brands. This is supported by the fact that there are almost 3 million luxury consumers in Mainland China. These consumers can be broken down into two distinct categories: Luxury and Super Luxury consumers. Luxury consumers are those who have spent $1 million in personal wealth, Read More The post Chinese Luxury Consumers Do Their Research appeared first on Digital Jungle.
  • Selling Property to Chinese Clients

    Meg DeJong
    19 Apr 2015 | 10:05 pm
      Many major real estate agencies are aiming to target Chinese clients. While some agencies are opening offices in Asia, others are hiring Asian staff and listing properties on Mandarin or Cantonese websites. However, utilising digital platforms is by and large the most cost effective way to attract Chinese buyers. Digital platforms allow real estate Read More The post Selling Property to Chinese Clients appeared first on Digital Jungle.
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    Logo Design Blog

  • Save your brand from cheap web design offers

    Ben Johnson
    21 May 2015 | 1:11 am
    This is about your corporate website, your brand presence in the online market exposure. As a business entrepreneur or marketer, you must know how many benefits your website brings in for your business. That is why it is best if you save your website now from any cheap web design offer that comes your way.  [ Read More ]
  • 7 most popular Ecommerce Websites in the world

    Ben Johnson
    10 Apr 2015 | 1:01 am
    People from around the world are increasingly shopping online, which is why more and more companies are creating their own ecommerce website.Let’s have a look the world’s most popular online stores. 1.       Amazon Amazon was founded in 1994 by Jeff Bezos. Originally, amazon started out as an online book store but soon it began selling  [ Read More ]
  • The secret behind building a successful brand

    Ben Johnson
    14 Jan 2015 | 2:13 am
    It doesn’t matter if you are a big or small company. Your digital presence matters, it builds your brand.  Your viewers can easily get lost in a plethora of other brands or companies offering the same services or products as you. So the secret behind getting eminent success is to have proper digital branding, which  [ Read More ]
  • How to go about the logo maker for your business

    Ben Johnson
    20 Nov 2014 | 1:58 am
    When you need a logo and a brand identity for your business, then there a few options you might want to consider how you will go for a logo maker for your business logo. Your brand identity earns recognition in the competitive market and gains positivity for the business. Many organizations strive to have such  [ Read More ]
  • Economical Companies for Logo Design

    Ben Johnson
    7 Nov 2014 | 3:29 am
    If you belong to the UK, US or Australian Region; try searching for these terms cheap logo design or logo design company, and you’ll find logoinn (a five star design company) or a digital design company or any page ranging from the first or within the first five pages on Google. Logoinn is a genuine  [ Read More ]
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • Strategic Advocacy, how to tap into employees’ potential

    yinkaolaito
    6 May 2015 | 3:10 am
    We live in the age of social good, social capital and conversation. Where people exist conversation is the oil of mutual understanding, respect. Absence of communication can destroy great idea and corporation.  It is clear to all that those who tried hard to sell at every opportunity instead of first building solid relationship and trust […]
  • 10 Power nuggets for blogging, my 10 years ‘ experience

    yinkaolaito
    23 Apr 2015 | 3:55 am
    How time flies. Few days ahead it will a decade now that I started out my blogging experience. In between, I have had moments: sometimes not knowing what to write, sometimes excited that I am helping someone out there with the little knowledge one has and  sometimes I had remained silent as if my hand […]
  • Impact of Brand Association On Brand performance : Jimi Agbaje’s Case study

    yinkaolaito
    13 Apr 2015 | 5:16 am
    Greater performance of brand has its fun and challenges. Making a headway requires vision,strategy, effective communication,execution, association, quality engagement with stakeholders  and informed choices. If the brand owners do not place premium value on any of the above no matter how hard they work they may discover too late that results may never justify inputs. […]
  • West Africa Bloggers’ Conference, Lagos Nigeria

    yinkaolaito
    13 Apr 2015 | 4:37 am
    The world of corporate communication has changed. Several tools like blogging is now a veritable weapon that can help in building strong engagement with various brands’ stakeholders. Blogging has its own technicalities, strategies and knkwledge. To strengthen bloggers’ knowledge West Africa Boggers’  Conference  is being put together to bring together bloggers and online writers. The […]
  • Corporate Communication : 8 essential demands

    yinkaolaito
    25 Mar 2015 | 6:59 am
    Every profession is daily going through a lot of changes. To keep pace with the trend one must keep his eyes open and be willing to dance to the rhythm of the new tune. If we must keep dancing to the old rhythm, it is obvious our  dancing steps will not match the rhythm. Corporate […]
 
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    Free Sales & Marketing Magazines and Downloads from alltop.tradepub.com

  • Best Practices to Improve Email Opens and Drive Conversions

    22 May 2015 | 12:00 am
    Take the guesswork out of subject line testing by looking at what keywords and headline types drove the highest open rates from over 3,000 of the world's top brands. In our latest report, we highlight the impact subject lines have on conveying your brand, and why testing every campaign is crucial for success.Read the report to discover:How subject lines can influence brand perceptionAn answer to an age old subject line debate: does length matter?The subject line types and keywords that are most likely to drive subscriber engagementRequest Free!
  • 10 Quick Tips to Improve Email Delivery

    22 May 2015 | 12:00 am
    If you want to improve your email deliverability but aren't sure where to start, our quick checklist can help. Download this must-have checklist to ensure your subscribers are seeing all of your emails in the inbox with each email campaign you send.Request Free!
  • Building Channel and Employee Loyalty: Engagement Series Part 1: Rules

    21 May 2015 | 4:20 pm
    We invite you to come along with us on a journey that investigates the cornerstones of engagement - rules, rewards, communications, and technology. Those critical elements needed to build an effective incentive program that drives your employees or channel partners to higher levels of performance and greater loyalty to your brand. Each part in this series will focus on these critical elements, and we’ll look at meaningful analytics that prove your program and improve your design going forward. We’ll even take a look at identifying and…
  • 7-Minute Buyer's Guide: Selecting the Right Marketing Automation Platform for Your Organization

    21 May 2015 | 12:00 am
    The vast majority of small and medium businesses are not yet using marketing automation techniques. This represents a major opportunity for those businesses that are ahead of the pack and have implemented such a solution already.  Marketing automation encourages inbound marketing where you create conditions for interested prospects to approach you rather than the other way round.  This free guide will help you understand the field and the advantages of inbound marketing. It will introduce you to a typical solution and will help you in your marketing automation selection…
  • 7-Minute Buyer's Guide: Selecting the Right Customer Support and Helpdesk Solution. Effective customer support, issue tracking, and helpdesk platforms

    21 May 2015 | 12:00 am
    Customer support software allows you to take control of your customer service activities from start to finish, assigning tracking numbers, sharing data between team members, tracking support requests and resolutions and following up with customers through emails and surveys. You can even generate reports, from the highest-level summaries to the most granular detail.In larger organizations, customer support solutions may be rolled into a full-blown customer relationship system (CRM). But for smaller businesses, a standalone system should work just fine, automating customer support activities…
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    Blog

  • How B2B Marketers Can Crack The Content Code

    11 May 2015 | 3:52 am
    Content marketing has become so popular that 'content saturation' was an inevitable consequence. But equally inevitable was that there would be people who worked out a solution. Mark Schaefer is one of those people, and his answer is The Content Code. ​
  • How do buyers at SMEs differ from enterprise buyers?

    1 Apr 2015 | 7:23 am
    As B2B marketers, we're pretty good at segmenting by company size. The bigger the company, the bigger the budget, the bigger the requirement. It's pretty much about scale, right?
  • What businesses can learn from hipsters

    25 Mar 2015 | 6:00 am
    How one man’s battle with the “hipster” label serves as a lesson for brands.
  • Advertising v Content Marketing: a battle of labels

    12 Mar 2015 | 9:48 am
    "Content marketing" is great, leading-edge, measurable and effective. "Advertising", on the other hand, is understood to be ineffective, unaccountable, and hopelessly out of date. The truth is we’ve been doing both for years and will continue to do so.
  • How do younger B2B buyers act differently to older B2B buyers?

    5 Mar 2015 | 3:54 am
    Older buyers are world-weary, politically incorrect and dismissive of social media. Younger buyers are excitable, naive and generally puppy-like. Maybe. But the Buyersphere 2015 Report gives us the facts...
 
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    Digital Examples

  • Simple Infographics

    21 May 2015 | 2:16 am
    A nice simple infographic used by Sky Sports in a promoted tweet5 days. 150 hours of LIVE sport! Here's what you've got to look forward to... http://t.co/5m7267ebln pic.twitter.com/AEwnpdIhOR— Sky Sports (@SkySports) May 21, 2015
  • Teasing Taylor Swift's Bad Blood video on Instagram

    18 May 2015 | 7:13 am
    One of the main trends in 'content' is that people want so much of it.  It's no longer enough for brands to put out occasional ads, pictures and videos, if people like them, people are hungry for lots of things to keep them amused.Nowhere is this more apparent than in music and celebrity.  One example of this is how Taylor Swift teased her recent Bad Blood video, which was finally released at last night's Billboard Music Awards and to Vevo. The video is a high production value number, with Taylor as a superhero, Catastrophe, with appearances from the guest star on the song, Kendrick…
  • Kit Kat's YouTube Voice Search

    15 May 2015 | 9:22 am
    This summer KitKat is being temporarily re-branded as YouTube Break supposedly to celebrate the joint anniversaries of YouTube's tenth birthday, and KitKat's 80th.What's especially interesting about this partnership is that it includes a voice search element - if you say the words 'KitKat YouTube my break' on an Android phone, then it takes you to a specially curated selection of 4 tending videos from YouTube.It almost feels like the 'AOL Keyword' footers that used to appear on posters over ten years ago, but it's a very clever thing for YouTube to be able to sell to clients!Full details here
  • Favourite Podcasts

    1 May 2015 | 8:26 am
    Lots of people are getting into podcasts, thanks to Serial, and I've been asked a few times for recommendations, so here is a list of my favourites:MediaRadio 4 Media Show - very good wekly magazine programme, with lots of interviews with very senior peopleThe Media Podcast - Spun out of The Guardian's Media Podcast, this is a pretty good fortnightly listen, using a round table discussion format, covering all mediaKCRW's The Spinoff - A fortnightly discussion programme about the business of US TV.  now better (I think) than The Business, the film show it spun off fromThe Bottom Line -…
  • #DoritosRoulette on Periscope

    1 May 2015 | 8:08 am
    Periscope, Twitter's live streaming app, is getting quite a lot of use from brands, but Doritos new Roulette game is the most creative so far.As part of their #DoritosRoulette campaign (some chips are hotter than others), they are running a live game on Periscope at various times, as well as on Twitter, with winners being announced on Vine.  The game on Periscope involves a spinning roulette wheel - I haven't managed to find any archived videos yet."For the live game show on Periscope, all users must do is tune in on the app to automatically become eligible to be a contestant on the…
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    Idaho Ad Agencies

  • 2015 Rockie Awards: The Winners

    Brian
    20 May 2015 | 9:47 am
    For those who weren’t able to make it to this year’s Rockie Awards, we got our hands on the full list of winners. A few highlights: Oliver Russell took home Best of Show for their Woodland Empire Ale Craft work. Drake Cooper also took home their fair share of awards, as usual. In addition to their Rockies haul, the 18 Summers campaign also took Best of Show at the 2015 District XI American Advertising Awards. The full list of winners can be found here. Congratulations to all.
  • Tour De Smashed 2015

    Brian
    14 May 2015 | 9:58 am
    From our friends at the Boise Advertising Federation: Ever wonder what the inside of DaviesMoore, Mitchell + Palmer, Foerstel, CLM or Wirestone look like? Here’s your chance to see all agencies and ride school buses again. Join us for Tour de Smashed III held on May 28th from 5pm – 11pm. Tickets are $25/person. We’ve extended ticket sales! This is a Pre-paid event only and ticket sales will be closing on May 20th. There are 100 seats for the bus and once they’re gone, they’re gone. Wheels up on May 28th at 5pm in the parking lot of 9th and River Street (near…
  • Job Opening: Art Director at Oliver Russell

    Brian
    8 May 2015 | 2:46 pm
    Oliver Russell in Boise is looking to add a full-time or freelance Art Director to their team. From the job listing on their website: You love design—branding, packaging, interactive, etc. And because you love design, you’re prolific. You know what the word “prolific” means because you read books. And because you read books, you know there’s a lot more to the world than just marketing. You’d like to devote your talent to promote people and products that make life a little more interesting and a lot more sustainable—because the clients you’re working on today are slowly…
  • The Impending War for Talent

    Brian
    7 May 2015 | 4:15 am
    It’s a unique challenge facing companies over the next few years. How to find the people coming into the workforce who have some measure of experience, vs. balancing hiring people you’ll have to train on your own? Couple this with the challenge of the “entitled” employee, and you can see how hiring will be even more important going forward. Read the full article about The Impending War for Talent on MediaPost
  • Job Opening: Account Executive at Rizen Creative

    Brian
    6 May 2015 | 4:25 pm
    Rizen Creative in Boise is looking for an Account Executive to join their team. From the job listing on LinkedIn: THE ACCOUNT EXECUTIVE is responsible for daily contact between the agency and multiple client accounts.  The account executive interfaces with various agency departments to move projects through on behalf of the client, including creative/design, earned and paid media, public relations, interactive design/development, and production scheduling and budgeting. The account executive has major input in developing strategic marketing plans for their clients. After plans are developed,…
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    Creativity Unbound

  • If You Could Pick Only One, Would You Hire Don, Peggy or Joan? I asked, and a litany of advertising VIPs answered

    edward boches
    23 May 2015 | 12:18 pm
    (This post originally appeared on AdWeek.) We know them better than we know some of our own peers. We’ve admired their work. We’ve watched them present. We’ve seen them build an agency. We’ve also witnessed them create problems, fail miserably and fight among themselves. So if your creative department could hire only one character from Mad Men, who would it be: Don Draper, Peggy Olson or Joan Holloway? I posed that question on Facebook this week, and creative directors and agency executives wasted no time weighing in. Yes, there’s a winner, and (spoiler alert)…
  • Creative people can’t help themselves, they have to create

    edward boches
    19 May 2015 | 2:17 pm
    Peggy got Don thinking about Coke and he couldn’t stop himself. I was a day late to the Mad Men finale. Truth be told, I had to watch it without commercials. As my friend Daniel Stein once said, “advertising interrupts a good story with a less interesting story.” In fast forward mode I did catch a glimpse of Adobe’s Photoshop ad, which debuted on the Oscars, and for a moment I considered watching it on the big screen, but I really didn’t want to delay the climax of the better story. Well my take is simple. While the pundits, none of whom ever worked in advertising or felt…
  • What we talk about when we talk about advertising*

    edward boches
    1 Mar 2015 | 1:55 pm
    The good folks at Innovation Hub, a weekly NPR radio show produced at WGBH in Boston, recently invited Thinkmodo’s James Percelay and me to chat about where advertising is headed in the years to come. Hint: it’s not going away. Granted no one has a crystal ball, but if this show is any indication, one thing we can be certain of is that people in the business will never be short on opinions. Myself included. And we all like to predict. My thoughts, which you can hear preserved forever on the episode titled 21st Century Mad Men, are summed up in one of the examples I shared. In a few years…
  • How to succeed in advertising: show up

    edward boches
    13 Feb 2015 | 10:51 am
    Against all odds ( l to r) Kristen Cavallo, Shirley Leung, Pam Hamlin and Karen Kaplan appear on stage together. It was Tuesday. The entire city of Boston was digging out from its third major storm in 30 days. Snowbound cars clogged city streets. Small mountains of snow and ice stood at every corner. Getting from one end of the city to the other could take an hour or more. And that’s if you could find a cab since public transportation was shut down. This was causing me undue stress. In 36 hours I had 260 people coming to a sold out event at Boston University. Invitations had gone out.
  • Lessons from Snickers and the Bathing Suit Issue

    edward boches
    10 Feb 2015 | 6:42 am
    Take a look at BBDO’s Snicker ad on the back cover of this week’s Sports Illustrated Bathing Suit issue. Brilliant. Not because it’s a print ad, but because it hijacks a cultural moment. The fact is there aren’t very many universal or all-inclusive media events anymore – the Super Bowl, the Oscars, a few others perhaps. But smart brands and their marketing partners can create visible concepts by identifying the few that do remain and making themselves a part of them. It could be the news, public events, popular TV episodes or in this case a highly anticipated magazine edition.
 
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    Marketo Marketing Blog

  • Referral Marketing: Catapulting SaaS Businesses to the Next Level

    Laxman Papineni
    22 May 2015 | 5:30 am
    Author: Laxman PapineniWhen was the first time you hopped on an Uber? Chances are that you did so after a friend recommended its services. It’s true that we all tend to highly value a recommendation when it comes from friends or acquaintances. A lot has changed since the first Software-as-a-Service (SaaS) venture came into being, and if we go by its growing popularity and acceptability, one can clearly say that this industry is on a roll. Though there are various sales and marketing tactics that may have sprinted its growth, referral marketing is the one that stands out. A study done…
  • Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing

    David Lizerbram
    21 May 2015 | 5:30 am
    Author: David LizerbramImagine you’re a marketer at GMO-free Food Co, a company that sells organic, GMO-free snacks. You want to create content on your WordPress blog to educate your potential customers about the benefits of your products. This strategy includes discussing your company’s position about GMO foods—namely, that they’re unhealthy and bad for the environment. (Maybe that’s true—or maybe not—but it’s your company’s position). You’re doing your research and you come across an interview with a scientist from a company that manufactures GMO foods (aka the enemy).
  • Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story

    Sesame Mish
    20 May 2015 | 5:30 am
    Author: Sesame MishThe scene: interior, daytime, Milan. Two empty mint green dining chairs sit next to each other. Pale sunlight bounces off the 1950s-era silver napkin dispenser on a square blue table. An old jukebox featuring classic Italian crooners leans against the wood-paneled wall next to a pair of pinball machines. The pink speckles on the floor match the pink sugar packets, each of which is labeled in elegant cursive with the name: Bar Luce. The whole scene is quirky, adorable, and unbelievably Instagram-able. A customer enters. “Is this a dream?” she asks. “No,” whispers the…
  • Introducing The Definitive Guide To Mobile Marketing

    Ellen Gomes
    19 May 2015 | 5:30 am
    Author: Ellen GomesMobile devices have become an integral part of our lives. In fact, 44% of cellphone owners sleep with their phones next to their beds so they won’t miss a thing. We’re willing to bet that this number is steadily increasing. Why? Because mobile devices are increasingly important to people, especially as device capabilities have expanded—replacing our calendars, phone books, home phones, physical maps, etc. As a marketing channel that commands plenty of dedicated attention, it’s vital that marketers understand how to effectively market on mobile. Mobile is quite…
  • Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform

    Sesame Mish
    18 May 2015 | 5:30 am
    Author: Sesame MishCompanies are increasingly realizing the benefits of marketing automation tools. According to The SiriusDecisions B2B Marketing Automation Study, there are a whopping 11 times more B2B organizations using marketing automation than there were in 2011. (So, if you haven’t jumped on the marketing automation bandwagon by now, this is your chance!) Surprisingly though, even with all the companies that are taking advantage of this super handy tool, many don’t realize that there are even more cool features of marketing automation beyond what they’re already…
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    adverlicious

  • Babson College “The Entrepreneurs” 300×600

    James A. Gardner
    10 May 2015 | 7:45 pm
    Tags: 300x600, Babson College, education, MBA Hey! We've got ads that are similar to this one: Babson College “The Entrepreneurs” 300×600 University Of Maryland Robert H. Smith School Of Business “Positioned To Lead” 336×850 University Of Chicago Graduate School Of Business “If You’re So Smart” 300×250 New York University (NYU) Stern Executive MBA Program “Not You. Not Us.” 160×600 Kellogg School Of Management “Rise To Any Challenge” 336×280
  • Goldman Sachs “Progress Is” 300×600

    James A. Gardner
    10 May 2015 | 7:42 pm
    Tags: 300x600, All others, Financial services, Goldman Sachs, Public relations Hey! We've got ads that are similar to this one: Goldman Sachs “Progress Is” 300×600 Goldman Sachs “Progress Is” 300×600 Goldman Sachs “Progress Is” 300×250 Goldman Sachs “What’s the Impact” 300×250 Bank Of America “Museums On Us” 300×250
  • Babson College “The Entrepreneurs” 300×600

    James A. Gardner
    6 May 2015 | 6:20 pm
    Tags: 300x600, Babson College, education, MBA Hey! We've got ads that are similar to this one: Babson College “The Entrepreneurs” 300×600 University Of Maryland Robert H. Smith School Of Business “Positioned To Lead” 336×850 University Of Chicago Graduate School Of Business “If You’re So Smart” 300×250 New York University (NYU) Stern Executive MBA Program “Not You. Not Us.” 160×600 Kellogg School Of Management “Rise To Any Challenge” 336×280
  • BDO “We Need…” 300×600

    James A. Gardner
    12 Apr 2015 | 10:52 am
    Tags: 300x600, accounting, All others, B-to-B, BDO, professional services, tax Hey! We've got ads that are similar to this one: BDO “Know BDO” 300×600 BDO “Know BDO” 300×600 SNR Denton “See All Sides” 300×600 Deloitte “Who’s In Your Corner?” 300×600 USA Today “America Gets Us” 300×600
  • Lincoln Financial “Chief Life Officer” 300×250

    James A. Gardner
    20 Mar 2015 | 6:28 pm
    Tags: 300x250, financial planning, Financial services, Lincoln Financial Group, retirement Hey! We've got ads that are similar to this one: Northwestern Mutual “Wreck Your Worries” 300×250 Fidelity Investments “Some People Are Born Planners” 300×250 USAA “Meaning Of Trust” 300×250 ING “Plan For Tomorrow” 300×250 TIAA-CREF “Enough Time” 300×250
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    Sparks

  • 10 things healthcare leaders can learn from Kiehl’s

    Eric Brody
    19 May 2015 | 7:09 pm
    Working across the related categories of healthcare, personal care, wellness and lifestyle — we bring an informed and wider lens view of the world that helps our clients to see things they don’t currently see, believe in what’s possible and act in new ways. As hospitals and health care systems continue...
  • Consumers, mobile and the healthcare brand experience

    Eric Brody
    11 May 2015 | 6:50 am
    In an earlier post about mobile and the healthcare brand experience, we wondered whether at some point in the future, customers might have a mobile-only relationship with a hospital or healthcare system. Consider too that mobile isn’t just another channel, it’s digital, search and social, all wrapped into one. Here, in a recent...
  • Simple is smarter brand marketing – Verso anti-aging skincare

    Eric Brody
    5 May 2015 | 1:51 pm
    I came across anti-aging skincare brand Verso while doing some “role-modeling” research for brands that simplify the shopping experience. It’s a luxury Swedish skincare brand made with a high-dose nonprescription vitamin A derivative that claims to be eight times more effective than the average product on the market and is safe enough to...
  • Who is the audience for your healthcare marketing?

    Eric Brody
    29 Apr 2015 | 1:03 pm
    Here’s a timely article for healthcare marketers by Kenneth Kaufman on Hospitals & Health Networks, Whom Does Health Care Serve: Patients, Consumers or People? It’s a question many healthcare system and hospital marketers are grappling with (or at least should be), in an increasingly consumer-centric industry where healthcare brands need...
  • Great healthcare branding: linking know-how and emotion

    Eric Brody
    20 Apr 2015 | 10:38 am
    Every great brand has both a strong performance story and a strong emotional story that speaks to the consumer. We know that know-how is important to health system and hospital brand leaders and marketing teams. It’s conveyed all the time through awards, technology and thought-leadership; in marketing campaigns, on website...
 
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    Marketing Donut feed

  • Small firms complacent about BYOD risks

    22 May 2015 | 1:04 am
    Almost a third of small business owners believe that BYOD (bring-your-own-device) carries no risks and they have no intention to invest in mobile device security. A recent study by Kaspersky Lab found that 32% of SME owners were unconcerned about security risks despite the fact that 62% of business owners and employees now use personal mobile devices for work. Bring-your-own-device, it said, is now a "widely accepted business practice" affecting companies of all sizes. But the survey found that many small businesses believe that the basic security tools offered within free solutions are…
  • Government must simplify tax, says IoD

    22 May 2015 | 1:03 am
    Members of the Institute of Directors (IoD) say the Government must focus on budget cuts rather than tax rises in order to achieve deficit reduction and they are also calling for significant tax simplification. A post-election poll of over 2,000 IoD members has found that 85% back the Government's plan to run a budget surplus by the end of the parliament. However, these business leaders have said they want the Government strategy to be "balanced towards spending cuts, rather than tax rises". Over half the IoD members polled strongly oppose increases in National Insurance, income tax, VAT and…
  • The rise of "generation entrepreneur"

    22 May 2015 | 1:02 am
    Two very different factors – online opportunities and jobs shortages – are encouraging more young people to set up their own enterprise. In particular, the growth of the app economy is helping to create "generation entrepreneur", according to international IT consultancy Procorre. Companies House data shows that there are now 26,400 people aged 21 and under in the UK registered as company directors. Wiktor Podgorski, contracts and HR manager at Procorre, said: "The UK's technology sector is growing fast and attracting a lot of high profile investment. The success of a few pioneers has…
  • Sajid Javid pledges to back small firms

    22 May 2015 | 1:01 am
    In his first speech as business secretary, Sajid Javid has set out a raft of measures designed to support and nurture small businesses in the UK. Speaking in Bristol, the city where he grew up above his parents’ shop, Javid said: "Small businesses are Britain’s engine room and the success of our whole economy is built on the hard work and determination of the people who run and work for them. As business secretary I will always back them." At the top of his list is a commitment to include an Enterprise Bill in this Government’s first Queen’s Speech. He has also pledged to cut red tape…
  • Also in the news this week - 22 May 2015

    22 May 2015 | 1:00 am
    Is cash no longer king? Figures published his week by the Payments Council show that the total number of cash payments made by consumers and businesses in the UK fell to 48% last year (from 52% in 2013). This is the first time that "non-cash" payments have exceeded those made with cash, reflecting the trend to use automated payment methods and debit cards rather than paying with notes and coins. Good news in Export Week British manufacturing firms are reporting increased export orders and sales in Q1 2015, according to a new report by the British Chambers of Commerce (BCC) and DHL…
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    9 INCH MARKETING

  • Are You Leveraging Info-Sense to Improve the Customer Experience?

    Stan Phelps
    17 May 2015 | 8:05 am
    On May 11 in San Diego I presented my first Ignite talk. What   is   Ignite?   Ignite   is   presentation   format   for   a   five   minute   talk.  Presenters  use   20   slides   that   auto   advance   every  15  seconds. The talk focuses on the concept […]
  • Nine Inch Resiliency Thoughts

    Stan Phelps
    12 Jan 2015 | 1:37 pm
    This is a guest post from Eileen McDargh: The average distance from the brain to the heart is nine inches. Stan has made a great contribution to customer and employee retention by focusing on how to win not only the minds but the hearts of these stakeholders. It is no small coincidence that nine-inches of attention also are […]
  • Purple Goldfish Hall of Fame Class of 2014 announced

    Stan Phelps
    23 Dec 2014 | 5:42 pm
    Each year I recognize nine companies that embrace the concept of signature added value. These little extras are called a purple goldfish. Here is an updated Slideshare with the class of 2014: These Hall of Famers are purple goldfish. A purple goldfish is your one (or more) differentiators in customer experience. The little things that […]
  • Want a Job at Google? Why it’s Almost Ten Times Harder Than Getting into Harvard

    Stan Phelps
    29 Sep 2014 | 12:36 pm
    This post by Stan Phelps was originally featured on Forbes: It’s almost ten times harder to get a job at Google than it is to get into Harvard.  With more than two million applicants a year, it seems like everyone wants to work at the search giant. Is it because it was crowned the “Happiest Company […]
  • The Impact of The Hollywood Model on the Social Age Workplace

    Stan Phelps
    23 Sep 2014 | 11:17 am
    Guest post by co-author of “A World Gone Social” Ted Coiné: Social Age employment is an entirely different animal from what we all grew up with: the Industrial Age myth of lifetime employment within very large corporations. Specifically, we call that myth the “40-40-40 Plan” where we as employees work 40 hours a week for 40 […]
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    Chiefmarketer

  • How to Ask for a Client Referral: 7 Tips

    Patricia Odell
    21 May 2015 | 7:15 am
    There’s nothing better than a referral. Someone you’ve done business with, who is happy with your work, is recommending a new client for you. The chances of that working out are likely very good. But how do you go about asking that client for a referral? You don’t want to off put them, or ask at the wrong time. This request takes precision and this article gives you seven tips for getting high quality referrals from your clients. The post How to Ask for a Client Referral: 7 Tips appeared first on Chiefmarketer.
  • Bluetooth Keyboard Arrives with Trays of KFC Chicken

    Patricia Odell
    20 May 2015 | 8:03 am
    KFC is an innovator. In Germany, it placed a rechargeable Bluetooth keyboard, the KFC Tray Typer, on every customer’s order of fast food that connects to their smartphone so they can text away with messy fingers and not mess up their own phone screens. Even though the keyboards can be reused by KFC for other customers, they were such a hit that every single one was taken home. The KFC Tray Typer trays carry the message, “KFC is FOR SHARING * ENJOY and TELL YOUR FRIENDS!” Watch how it works. The post Bluetooth Keyboard Arrives with Trays of KFC Chicken appeared first on Chiefmarketer.
  • 7 Content Marketing Tools

    Patricia Odell
    20 May 2015 | 7:38 am
    Content marketing is the much-discussed form of engaging with consumers while at the same time not really pushing a sales pitch. Marketers are working their way through various content testing and distribution channels to see what’s working and what’s not. Here’s you’ll find a list of seven easy-to-use tools for creating more dynamic content for your agency and clients. Related Articles: 6 Must-Have Players for Your Content Marketing Team 5 Tips for Better Content Marketing Metrics My Coke Rewards Turns to Content Marketing     The post 7 Content Marketing Tools appeared…
  • “Fem-vertising” Proves Skyrocketing Effectiveness

    Patricia Odell
    19 May 2015 | 10:48 am
    A new movement is marketing and advertising, “Fem-vertising” is a movement that is changing the way marketing unrealistically portrays women and girls. Lane Bryant, Pantene, Nike, Under Armour and Always are examples of “Fem-vertising” success. This author lays out case studies of each and offers the results to prove out the success. The post “Fem-vertising” Proves Skyrocketing Effectiveness appeared first on Chiefmarketer.
  • Webinar: Data-Driven B2C Strategy

    Patrick Gorman
    19 May 2015 | 9:05 am
    Marketers looking to connect with B2C customers through data-driven strategies are harnessing digital connections to foster deeper human connections. A free Chief Marketer webinar focused on the “Keys to Creating an Individualized, Data-Driven B2C Marketing Strategy” kicks off on Thursday, May 21 at 2:00 p.m. ET, and will feature analyst Rebecca Lieb and Teradata’s Jenne Barbour. Marketers will learn best practices for taking action on customer data and the importance of creating an individualized customer approach, dig into innovative ideas surrounding digital’s impact on online and…
 
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    DigitalMarketingLab

  • 6 obstacles to overcome to achieve marketing automation success

    Teresa Sperti
    18 May 2015 | 3:47 am
    Globally and locally investment in marketing automation technology platforms is on the up – demonstrating marketing automation mania is taking hold. Read Full Article > [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Push for Hyper-Personalisation is on

    Teresa Sperti
    5 Apr 2015 | 8:06 pm
    Personalisation has long been a priority for marketers – but personalisation is arguably entering a golden age. Read Full Article > [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The rise of the brand media house

    Teresa Sperti
    14 Feb 2015 | 8:05 pm
    The digital advertising industry is in the midst of significant transformation and it being driven by brands increasingly focusing on content and data. In recent times we have seen the rise of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Big Digital Trend of 2015: Fusing Consumer Data with Digital Activities

    Teresa Sperti
    17 Jan 2015 | 10:19 pm
    As each year comes to a close and we launch into a new year – the prediction articles roll off the production line and this year is no different. The internet of things, wearables, iBeacons are just... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Alternative budgeting processes to drive greater digital investment

    Teresa Sperti
    7 Dec 2014 | 12:49 am
    Whilst digital has been on the agenda of many CMOs and senior marketers for years – some industries have been better at adapting their marketing strategy and shifting spend towards digital than... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Millennial Marketing

  • The New Brand Experience: Make it a Game

    Leah Swartz
    22 May 2015 | 8:00 am
    “How do you gain millennial brand loyalty?” This simple question is one of the most debated topics in the marketing industry today. If we had the answer, we would be able to charge a lot more for our services. Depending on whom you ask, the answer could range from social media plans, to loyalty programs, to content driven campaigns. While all of these answers are valid and carry a significant amount of truth, there is a newer tactic that has became a major motivation for millennial engagement: gamification. Gamification is a relatively new model that has millennials swarming to the most…
  • The Lessons We Learned From Mad Men That We Won’t Forget

    Leah Swartz
    20 May 2015 | 11:04 am
    (Spoiler Alert) If you are anything like me, you tuned in Sunday night to say a final goodbye to Don, Peggy, Joan, Roger and Betty. For the past seven and a half years we have experienced the mad men era of advertising first hand. From cigarettes, to pantyhose, to fast food, to Lincoln motors, we watched how advertising evolved from black and white print ads in the 1960s to the one of the most iconic ads ever made for Coca Cola in 1971 (Did Don go back to McCann to make the advertisement? Did he start his own firm? Did he turn back into the Draper we all love and hate? We’ll never know).
  • Social Commerce will be the New GoTo for Brands on Social Platforms

    Leah Swartz
    14 May 2015 | 7:40 am
    Social media has completely taken over the digital space. Brands across the board are using social platforms to connect, interact and engage with consumers all over the world. Now, many brands are attempting to take it a step further by utilizing the connections made via social networks to drive overall sales based on those decisions. This brings us to the question, what is the sweet spot between social media and social commerce? While e-commerce and social commerce can be easily confused, the difference is that e-commerce sites are designed specifically for sales while the primary function…
  • West Elm Embraces Millennial Shop Local Mentality

    Claire Hagen
    1 May 2015 | 9:06 am
    No matter where I am, I constantly search for locally owned and run restaurants, coffee shops and boutique shopping. In my experience, the customer service is of higher quality, the ingredients are fresher and I generally feel better about spending my money in the local economy. I know I’m not the only millennial who thinks this way. In fact, millennials across the board are spearheading the shop local movement. In a study published by Accenture in Outlook magazine, 82 percent of millennials prefer to shop in brick-and-mortar stores. While many millennials will of course use their…
  • Digital vs. Print: Which One Will Save Your Marketing in 2015?

    Katherine Halek
    30 Apr 2015 | 10:04 am
    In today’s business world, the name of the game is staying relevant — not an easy thing to do when the top trends and desired skills are constantly changing. Which medium will better promote your relevance and keep your sales from stagnating: digital or print? Is Print Promotion Even Relevant Anymore? Superficially, it looks like electronic media is preparing to replace print for good. A closer look reveals that print hasn’t yielded; it has instead shown new potential in the arena of promotion that it might never have developed without the digital age. This is useful information for…
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    FeedBlitz News

  • Hero Images, Thumbnails and Tumblr: RSS Subscriber Emails with Impact

    Phil Hollows
    13 May 2015 | 10:22 am
    Want your subscriber email blog updates to be more than a rehash of your blog posts? Splendid! Because now they can be, as the FeedBlitz EZ Template editor just keeps getting better. Want to extract your blog’s main photo and use it as a “hero image” at the top of your mailing for extra impact? Now you can. Perhaps you need thumbnails for daily or weekly digests with many posts? Done and done. In addition to adding more dynamic content such as pins from Pinterest, pictures from Instagram and (New!) the latest from Tumblr, we are now giving you much more flexibility in how…
  • No Phone Support Today, Tuesday, May 12th.

    Phil Hollows
    12 May 2015 | 3:45 am
    Telephone support will be unavailable today; live chat (from the top toolbar) and email support will still be available during east coast business hours, however. Phone support will be added back on Wednesday, May 13th.        Related StoriesResolved: Overnight click-through issuesFeeds, Clicks and DNS ProblemsSome Metrics May Be Missing Temporarily 
  • Power Email Marketing with FeedBlitz

    Phil Hollows
    11 May 2015 | 8:00 am
    Did you know we have great power email marketing capabilities? While FeedBlitz is best known for its RSS feed powered email automation (corporate engineering motto: If it moves, automate it), we’ve been steadily increasing FeedBlitz’s traditional email marketing capabilities as well. In case you missed it, here’s a quick summary of our “Newsflash” emailing function, which is used for “traditional” (i.e. manually produced) newsletters, updates and sales pieces: New:Draft mailings from blog posts, and then edit before mailing; New: The ability to mail…
  • New: Add Pins, Instagram to your Subscriber Emails!

    Phil Hollows
    4 May 2015 | 9:40 am
    When is an email to your subscribers not simply an email to your subscribers? When it’s a platform for your other social media activity to better engage, inform and entertain your readers, that’s when. Many of you are active on Pinterest and Instagram, curating and creating engaging and persuasive graphics and photos. But most of you are not including those photos in your email updates to your subscribers, and that means you’re missing out on opportunities to broaden your email audience’s experience with your brand, as well as delivering a more interesting mailing.
  • Email like a Ninja! FeedBlitz and the new Webhooks extension from Ninja Forms

    ahenson
    30 Apr 2015 | 1:11 pm
    As part of our continuing mission to elevate our publishers’ abilities, we are always on the look out for extraordinary tools, like Ninja Forms, made for expanding list building efforts.  Just last week, Ninja Forms made a lot of people happy when they announced their latest extension, Webhooks. It’s a custom form builder that now fully enabled Ninja Forms to fully integrate with FeedBlitz. Here’s how to use Nija Forms Webhooks to offer a subscription form to FeedBlitz. The first thing you’ll want to do is download and install the Ninja Forms plugin for your WordPress site…
 
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    HB

  • Seeing the Unseen: A guide to understanding media

    Chuck Tanowitz
    21 May 2015 | 11:47 am
    The Muppets only show us what’s in the frame, but understanding their genius means seeing what otherwise goes unseen. When it comes to media, what we don’t see matters as much as what appears. Of course, how do you know what you don’t see? Every journalist leaves some great quotes and details behind in order to create a good story. It doesn’t mean they leave out relevant facts, it just means they need to cut in order to clarify. Plus, they rarely tell you the origin of a story. Did it come from their own experience? Did a PR person pitch it? Was this an editor’s…
  • Measuring PR Performance Against Budget – An IPREX Conversation

    Nicolas Boillot
    19 May 2015 | 7:36 am
    Years ago a public company CEO told me: “I hate PR. I  know we need it, but I never know if it’s worth the money. I don’t know if it’s doing well. I don’t know how much I should pay. Yet I know we have to have it.” I was shocked because I had a deep conviction about the short- and long-term value of good PR. Yet over the years I have met many other business leaders who felt the same way. Sales are easy to measure. PR, not so much.   That has shifted with social media and easily-destroyed reputations, and an increasing number of executive teams see PR…
  • The Tom Brady Suspension To-Do List

    Alex Jafarzadeh
    18 May 2015 | 8:38 am
    Dear Tom, We know it’s been a rough week for you and the Patriots. As it stands, you’re looking at a pretty lengthy time-out when the season starts. And since you won’t even be allowed into the stadium to watch, you’re going to have a mountain of free time. What’s a multi-millionaire quarterback to do? Well, here at HB we know a thing or two about being under pressure, so we pulled together ideas for you to pass the time and keep yourself pumped up during your suspension. And don’t get too deflated at the prospect of not playing for a few games – have a read of our thoughts and…
  • HB Agency’s International Partner Network, IPREX, Selects Michael T. Schröder as New Global President

    Molly Delaney
    12 May 2015 | 2:30 pm
    Newton, MA – May 12, 2015 Michael T Schröder, managing director of ORCA Affairs based in Berlin, has been elected Global President of IPREX, the global network of communication agencies. “I see this presidency as a great challenge and honor. But, after working with Ketchum, ABC/EURO RSCG and Hill & Knowlton for 15 years before founding my own agency, it feels like a very natural development,” said Schröder. “I really look forward to leading a communication network in which partnership, cooperation and collegiality, rather than margins and profit pressure, characterize our…
  • Get Out and Create.

    Katherine Eckenfels
    12 May 2015 | 10:10 am
    While walking around Harvard Square during MayFair, I happened upon a slew of artists drawing on the pavement. Normally, I would just appreciate the art and continue walking. This time, I wanted in. The sun was out, a live band was playing and it had been too long since I had created spontaneous art. “Hi, I was wondering if you have to register for this…?” “Well, we still have a few squares open, would you like to make some art?” “Yes please!” “Great, here’s a new set of chalk. Have fun!” MayFair | Harvard Square An impromptu act of creativity sparks inspiration that…
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    InfoProduct Marketing Insiders Tips And News

  • Are You Building Your Own Production Company?

    Jeff
    22 May 2015 | 12:46 pm
    I am constantly blown away by the innovation Gary Vaynerchuck shows in leading the use of new platforms and evolving the entire practice of Marketing – as much Marketing goes on, there are really very few innovators these days. One of the points that Gary hits home in this 2cnd part of his 100th episode of his video/audio Podcast is that he is learning how each individual entrepreneur will need to become their own media production company.  Getting your message out through social, blogs, video, or even via combined ad/content marketing campaigns is the NEW Marketing.  Much like…
  • 5 Critical Signs You Will Succeed As An Entrepreneur

    Jeff
    21 May 2015 | 5:45 am
    A major part of wanting to be a successful entrepreneur and run your own business is so that you will be happy and can bring happiness and satisfaction to your marketplace.   You should have a clear vision of what "success" means in your own business aspirations, it differs for us all – at least in terms of the personal meaning it brings to our lives.   Universally though we all wish we could be MORE successful…to achieve that we can trace success in business back to these 5 signs that exist in every successful entrepreneur I have ever come across. 1.  Obsessed With…
  • Online Business Platinum Podcast – Edition 12

    Jeff
    20 May 2015 | 11:43 am
    The latest edition of the Online Business Platinum Podcast is now up – in this episode we talk about: 1. How to start your online business – here's what comes first (and all of the things that DON'T) 2. My experience with outsourcing product creation 3. Do you need a blog?  Or more correctly – what DO you need? In this episode we also mark the passing of blues great BB King with personal word about his influence on my life. Listen and enjoy right here:    
  • Why Did This Shark Tank Entrepreneur Start His First Business?

    Jeff
    15 May 2015 | 1:18 pm
    Great video, why Shark Tank's Robert Herjavec started his own business – it may surprise you!   The surprising reason 'Shark Tank' investor Robert Herjavec started his own company. Posted by Business Insider on Friday, May 15, 2015 The lesson, of course, is that we all find our big reason WHY in different places and at different points in our lives. It's never too late and you don't have to doubt your own ability – if you have the underlying motivation and passion, then go ahead!
  • Read This – Are You Going Out Of Business

    Jeff
    13 May 2015 | 1:25 am
    Dose of reality for "WANTrepreneurs" versus Entrepreneurs.  I hear these questions nearly every day…Gary has the best answer though and it begs the question – are you even close to successfully building your business?   Please, please, please watch what Gary has to say…his main point here is that "Ideas Are Shit…Execution Is The Difference" In other words, Millions of people have ideas, none of that matters because only a very few will ever do anything with them and that's the main difference between success and failure. To be even more…
 
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    High-Tech Communicator

  • 5 Ways Content Marketing Helps the Bottom Line

    Cheryl Goldberg
    17 May 2015 | 4:16 am
    Content marketing. Brand storytelling. Social media. This trifecta is the darling of the digital-marketing world. Reams of posts and pages have been written explaining why you should use these tactics and how to put them into practice.  But at the end of the day, only one question really matters: How do these tactics help the bottom line? Here are five ways marketers say content marketing, social media, and brand storytelling help them close more deals. 1.       Develop Relationships Any salesperson will tell you that most of their job comes down to…
  • Beyond the Bullhorn: Social Media Morphs Into Brand Storytelling

    Cheryl Goldberg
    9 May 2015 | 9:17 am
      Marketers have long used social media to promote content. They’ll throw a white paper up on their website, blast a few promotions touting the paper to their Twitter, Facebook, and LinkedIn followers, and, with any luck, people will like, retweet, favorite, and otherwise amplify the message. Think bullhorn. Today, marketers are becoming more sophisticated in using social media as a brand- storytelling medium in its own right. As any good writer will tell you, it’s better to show than tell. And marketers are using social media to demonstrate aspects of their brand that they’d be…
  • Creating Destination Content

    Cheryl Goldberg
    5 May 2015 | 5:54 am
    From a customer’s perspective, marketing, sales, and advertising can seem like the little brother who keeps knocking over furniture, blasting his kazoo, and jabbing your shoulder to get your attention while you try to talk to your friends. It isn’t long before you want to swat the pesky kid away and have some peace. And the more you ignore the kid, the louder he gets. Now, in your imagination, replace bratty bro with cool dude. He’s presiding over the keg, surrounded by a gaggle of giggling girls. He glances your way, gives you a thumbs up, and motions you to join them for a beer. What…
  • Brands Search for Meaning

    Cheryl Goldberg
    14 Mar 2015 | 12:58 pm
    Consider these scenarios: Your company has binged on acquisitions. While each was tasty in its own right, scarfing them all down at once has left you fumbling for the Pepto-Bismol—and customers seeing a disjointed jumble. You want to help your customers understand what your company stands for. You’re facing a classic catch-22. You have a spanking new product. While you have a beta test program, none of your customers are far enough along to show results. You’ll have to wait years for them to report on their outcomes. In the meantime, how do you sign up new customers without case studies…
  • 3 Ways Brand Storytelling Improves Customer Stories

    Cheryl Goldberg
    8 Mar 2015 | 10:18 am
    Even during the heyday of “speeds-and-feeds” technology marketing, technology companies have always valued one type of brand story.  The customer success story. After all, who else but a fellow customer can validate that a software application or technology solution actually does what it says it’s going to do—and solves a real customer challenge. And so, when I asked marketers who touted themselves on LinkedIn as brand storytellers what brand storytelling meant, I wasn’t surprised that most admitted that they were in charge of customer-success-story marketing. I next wondered…
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    mcgraw | marketing

  • Data Dump

    Pat McGraw
    11 May 2015 | 9:56 am
    How does your business avoid creating a ‘data dump’? Sure, you spend a lot of money on technology so you can capture data with the hope and intent of leveraging that data and making better, more informed data-driven decisions. But in reality, many businesses don’t know what they have or how to access it, let alone leverage it so they can utilize it in various ways. So my initial recommendation is “…don’t buy what you really can’t use…” In the past year, I have met some very good marketing communications directors that get writing,…
  • Stupid Marketing Technology Tricks

    Pat McGraw
    28 Apr 2015 | 9:24 am
    Letterman has “Stupid Pet Tricks”, and businesses have “Stupid Marketing Technology Tricks”.  Both can cause you to laugh so hard, you wind up crying.   Like the company that left the “State” field as a text box rather than pre-populating the correct names and abbreviations for the 50 US States…and discovered that their employees really needed the help.  They had, at the time I was called in, more than 200 different responses in the field, and too many folks using “AL”, “AK”, “AR” and “AZ” for…
  • The Confusing World of Mobile Marketing

    Pat McGraw
    13 Apr 2015 | 3:16 pm
    What is a mobile device? I asked close to a dozen marketers that question over the past week to ten day and what I heard most often was “smartphone”.  Only a few included tablets.  No one mentioned a watch.  Or glasses. So then I asked about their ‘mobile strategy’.  For most, it was focused on design – making sure the website used a responsive design and that emails looked good on a smartphone.  Only one talked about developing tools and apps specifically for smartphones and tablets and watches. Then there are articles and infographics like this one that…
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    Social Media B2B

  • Do B2B Customers Want to Tweet a Purchase?

    Jeffrey L. Cohen
    15 May 2015 | 7:34 am
    Recently Domino’s Pizza announced that customers will be able to tweet Emoji to order a pizza. Emoji are those little symbols that teens and millennials text, tweet and load up in their Instagram comments. Lots of people missed the real point about this announcement. It is not about Emoji. It is about serving existing customers. Not only do you need to be an existing customer for the Emoji tweet to work, but you need to have a standard order saved with your account. This means that this is more than a system designed to meet their customers online. It was designed to serve only their…
  • 5 Tips to Increase Engagement on B2B Social Media Sites

    Sameer Bhatia
    12 May 2015 | 4:00 am
    Even if your B2B company has been posting to social media sites for some time, it is always a good idea to review your activities to make sure you are getting maximum engagement from your followers. Below are five considerations that can help everyone from the beginner to the seasoned veteran. 1. Post at the right time Make sure you are posting to your social media profiles at a time when your customers and prospects frequent those sites. In most cases you might find that B2B buyers will show up on weekdays from ten in the morning to four in the afternoon, thus making this an optimal time for…
  • 5 Smart Ways to Build B2B Thought Leadership with Content Marketing

    Glenn Gow
    5 May 2015 | 4:00 am
    Let’s face it; B2B buyers are unlikely to take you seriously unless you’re a big-name brand or they’ve heard about you from an independent source, for example through a recommendation on a social network. Unless you’re Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right? Wrong. You can establish B2B thought leadership and build awareness through a smart content marketing campaign. You’ve likely read blog posts explaining how to establish thought leadership in 10 Easy Steps or other such nonsense. But establishing real thought leadership, the…
  • Happy B2B Customers Can Get You More New Customers

    Bryce Colquitt
    21 Apr 2015 | 4:00 am
    As we all know, word-of-mouth is the best marketing channel there is. Social media gives us the opportunity to create and scale word-of-mouth on a level that was impossible a few years ago. Top B2B companies are already taking advantage of this. According to a 2012 report by the Aberdeen Group, the top B2B firms gained 230% more leads via social media than their competition. So how does this happen? The process has a few steps: Identify why customers love you Build a relationship Ask for referrals and get them started Make it a system 1. Identify why customers love you Why do your customers…
  • Your B2B Prospects Want to Binge Your Content

    Jeffrey L. Cohen
    9 Apr 2015 | 4:00 am
    B2B marketers are often focused on their industry competitors when they think about social media and content marketing, but that is frequently the wrong way to think about it. It also is not the best way to consider their prospects. They should not worry about a competitor poaching their prospects, or even their customers. They should focus on attention. Their prospects are not just watching Twitter, reading blogs and following influencers and companies on LinkedIn, but they’re watching Netflix, Amazon, Hulu and all those shows that they have been DVRing. Timeshifting is only the beginning…
 
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    Distility®

  • Brand Reveal Musts

    Axle Davids
    19 May 2015 | 8:17 am
    You’ve worked hard on your new brand. Now make sure it has the right impact. When you go through a rebranding, there’s a lot to keep track of. First there’s strategy. Then there are systems – the consistent visual and verbal expression of your strategy. Even at their most efficient, these two critical phases take months. And in the midst of this work, it can be all too easy to lose sight of the last rung in the ladder: your brand reveal. Brand Activation Is a Huge Deal Too often, small and mid-sized organizations don’t dedicate the proper bandwidth to planning their brand…
  • Jack.org Rebrands for the Future With Distility

    Axle Davids
    11 May 2015 | 8:11 am
    Earlier this year, mental health charity Jack.org – formerly The Jack Project – launched their bright new brand. We at Distility had the pleasure of developing it. The process involved renaming, brand architecture and an interactive brand analysis initiative, wherein we engaged the organization’s youth-based online community for insights into the future of the brand. Using these audience perspectives, we brought Jack.org through our Distility 1day1brand workshop. Here, we collaborated with their executive team of young movers and shakers to create a compelling and authentic new brand…
  • Sigma Systems Gets Exciting New Brand with Distility

    Axle Davids
    9 Oct 2014 | 7:47 am
    Sigma Systems, a global provider of catalogue-driven software solutions for communications, media and high tech companies, approached Distility to refresh its brand in late 2013. The Toronto-based software solutions firm had just acquired Tribold Limited, a younger UK company. As a result, they needed a brand that reflected where they wanted to be in the marketplace moving forward. Sigma Systems Case Study Up Now The new brand strategy refocused the core messages of Sigma Systems, merging the best brand attributes of both Sigma and Tribold. For a full look at the process, check out this case…
  • Toronto Branding Agency Distility in the News

    Axle Davids
    20 May 2014 | 11:52 am
    This month, Distility CEO Axle Davids was quoted in some interesting articles by both The Globe and Mail and The Canadian Press. Here’s the roundup! Distility on Tim Horton’s 50-Year Anniversary via The Canadian Press Tim Horton’s is at a crossroads fifty years into its life – how can it keep its solid brand intact while expanding its offer in an increasingly competitive quick-service market in Canada. Distility comments on the legacy of the brand. See the article here. Distility on SEO in The Globe and Mail It can be tough for a new business to cut through the noise on the…
  • Key Brand Design Elements for a Website: The Checklist Revealed

    Axle Davids
    1 May 2014 | 12:39 pm
    Once you have your brand strategy, it’s critical to know how to talk about brand design elements. Friends of Distility often ask us what the key brand design elements for a project are. Commonly enough, they (or their clients) lack the budget to define a brand that works across all media. So they instead create their brand’s visual identity through one substantial application – usually a website – and they want to know what bases to cover in terms of must-have design elements. What We Tell Them Last week, we avouched that you need more than a checklist of design elements to create…
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    TOTALLY UNCORKED ON MARKETING

  • Marketing News Tidbits for May 22, 2015

    Elaine Fogel
    22 May 2015 | 9:59 am
    I’m a tad late on posting this, so I figured it’s better to write a couple of tidbits than none at all. Here goes: According to a report in Content Standard about a new Harvard Business Review study, The Most (and Least) Empathetic Companies on Twitter, “Twitter marketing is a balanced mix of intuition, personableness, data analysis, and good content to share.” However, “not every brand has found this sweet spot—including, surprisingly, some very popular brands.” Its advice? The key to Twitter appears to be more intuitive than anything else: People…
  • Have You Added Videos to Your Marketing Mix?

    Elaine Fogel
    20 May 2015 | 6:32 am
    Have you added videos to your marketing mix? It turns out that 50% of online videos account for 50% of all mobile traffic. A new infographic from HighQ Solutions shows that 78% of people watch videos online every week already, and predicts that by 2018 video will take up 79% of all consumer internet traffic! As for B2B (business-to-business) companies, 96% are planning to use video in their content marketing in the next year. So, I thought it would be an apropos time to share my newest video with you. (Wasn’t that a good lead-in?) Don’t worry, I’ll share the…
  • It’s Promotional Products Week! The Scoop on Promo Product Marketing

    Elaine Fogel
    18 May 2015 | 6:42 am
    May 18-22, 2015 marks Promotional Products Week! So, what does that mean exactly? This annual event serves as a cornerstone for recognizing the importance of working with promotional products professionals while creating awareness for promotional products as a powerful and effective medium. And, since Solutions Marketing & Consulting is a promotional products distributor, I thought I’d share some very interesting facts with you. Ready? First, let’s define what promotional products are. According to the PPAI (Promotional Products Association International): Promotional…
  • Marketing News Tidbits for May 15, 2015

    Elaine Fogel
    15 May 2015 | 6:02 am
    I’d like to share two news tidbits and three excellent marketing quotes I discovered this week. Tidbits: The mobile revolution is complete. Smartphones account for more than half of searches in 10 countries—including the U.S. and Japan—according to Google, which didn’t release exact percentages or a full list of countries. (Adweek) A study by Pinterest and MillwardBrown shows that the image-based social network not only helps consumers discover new ideas and products, it also helps them find stuff to buy. (Helen Leggatt, BizReport) Quotes: Even though non-profit organizations,…
  • 3 Dumb Things You Should Never Say to a Complaining Customer

    Elaine Fogel
    14 May 2015 | 6:26 am
    Let’s be honest. It’s tough to hold yourself together when a customer is upset and complaining. There’s a natural tendency to get defensive and say things on the spur of the moment. Big Mistake! The first things that pop into your mind come from an emotional response, not an intellectual one. So, if you’ve ever heard yourself say any of these 3 dumb things, don’t fret! Read ’em, forget ’em, and never use them again! 1. “None of our other customers have complained.” (Ouch) What message does this send? It implies that the customer is an…
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    The Rise To The Top: Helping you generate big time revenue through your own online products & programs

  • Check out what peeps are doing with Course Cats (prepare mind to be blown)

    David Siteman Garland
    20 May 2015 | 10:13 am
    So, you might have gotten the memo about Course Cats. But never have been more excited to share with you what Course Kittens (Course Cats Customers) have been doing with the software in a super short time (many got their full site up over a weekend…some after years of procrastination!). Finally you can create amazing online course websites without needing ANY design or programming skills. If you can watch videos and/or read the step-by-step guide that comes with Course Cats and follow along…that’s all the skills you need. The idea here is to get this “techy…
  • Step #1 to getting your online course up online: How to buy hosting & install WordPress in less than 5 mins (for $3.49)

    David Siteman Garland
    18 May 2015 | 10:37 am
    Alrighty, so let’s talk about the VERY FIRST STEP to setting up your website for your online course. You need 3 things that can all be done in one place…and in less than 5 mins. Super easy. No tech degree required. Thing #1: A domain name…for example:  www.whateveryouwantyourcoursewebsitetobe.com …whatever domain you want your course to be on. Thing #2: Hosting…this is where your domain lives online  (think of it as your own little special place on the Internet…awww how cute). Thing #3: A fresh WordPress install. A blank, brand spankin’ new…
  • From Teacher & Park Ranger To Course Creating Rockstar: How Nikki Elledge Brown went from $0-$300,000 in Revenue In One Year

    David Siteman Garland
    6 May 2015 | 9:47 am
    How does a former teacher and park ranger create an online course that does over $300,000 in revenue in 1 year? OK, so wow. Just to catch you up, I did a (text) interview with Nikki in 2014 after she launched her epic Course About Copy and did over 50k in sales. If you haven’t checked it out yet…make sure to give it a quick read right here. I realized, it would be a PERFECT time to catch up with Nikki and have her spill all the beans on her business (because being nosey is fun). In this interview you will learn: -The way Nikki found her first “peeps” online and grew…
  • Small But Mighty: How Elise & Scott Grice went from a service-based business to a $63,259 Course Launch (with an email list of less than 1,500)

    David Siteman Garland
    5 Apr 2015 | 12:05 pm
    Enjoy the uncensored interview below! Links Mentioned: –Elise and Scott’s My Own Irresistible Brand –Hey Sweet Pea (join their happiness tribe, LOL) –Create Awesome Online Course (get started with a free video series right here) Name: Elise & Scott Grice Website: http://www.myownirresistiblebrand.com  1. Name of your course: My Own Irresistible Brand 2. What is your total revenue generated so far and how much is your course? $63,259 total at $1,197 per seat 3. What was your list size when you launched your course? 1300 by the time our cart closed  4. Who is…
  • From Nearly Homeless To Over $200,000 In Sales Of Her Online Course (in less than one year)

    David Siteman Garland
    29 Mar 2015 | 2:23 pm
    Enjoy this uncensored interview below with Renae Christine! Links Mentioned: –Renae’s website -The webinar training she is referring to: John & David’s Most Kick-Butt Webinar Blueprint Ever –Create Awesome Online Courses (get started with the Cheat Sheet) Name: Renae Christine Website: Rich Mom University http://richmombusiness.com 1. What is your total revenue generated so far and how much is your course?  $196,000 in the last 2 months 2. What was your list size when you launched your course?  1200 people opted in for the training videos 3. Who is your course…
 
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    360i Digital Agency Blog

  • Influencer Spotlight: Catching Up with Ryan Parrilla

    Vicky Chou
    22 May 2015 | 11:33 am
    Better known as @novess on Instagram, Ryan Parrilla is a 16-year-old photographing prodigy. Hailing from New York, he uses Instagram as an outlet to share his work with people around the world and connect with other photographers. Over the last year, Ryan has sold out his first run of Limited Edition Prints, worked with global brands and has been featured in numerous publications – including NYPost, Business Insider, Huffington Post and Australia’s Today Show. In February, Ryan partook in our WOMMA #WineWednesday panel discussion during Social Media Week New York, and we recently caught…
  • Recapping the 2015 NewFronts & The Future of Digital Video

    Michael Lampert
    22 May 2015 | 10:49 am
    The below blog post is a first-person account from 360i’s SVP of NY Media & Account Management. In this post, Michael recaps his experience at the 2015 NewFronts and dives into some media observations in the digital video space. As I look back on the 2015 NewFronts (and beyond the splendor that was my being 10 feet from football star Rob Gronkowski), I must say I’m pretty proud of our industry; we’ve come a long way. In the beginning, it was all about addressing the hurdles that were thrown at digital video and content. Some challenges we faced: “You can’t measure it like…
  • Pinterest’s Promoted Pins Update Preps the Platform for Monetization

    360i
    21 May 2015 | 3:06 pm
    Over the past few years, we’ve seen Facebook and Twitter evolve their product offerings to help brands drive users through to a sale. Yesterday, Pinterest announced  that it would be taking similar steps to enhance the user experience on its platform and make it more compelling to advertisers. Anyone following Pinterest has likely heard the term “the consumer path” quite a bit. What is it? It’s the concept of driving awareness to generate intent to lead to some sort of action. For those of you reading that think this concept sounds familiar, you are correct – this is the sales…
  • Global Twitter Trends: South Korea

    360i
    21 May 2015 | 7:26 am
    We’re excited to share a new research paper from 360i’s Insights & Planning group, entitled “Global Twitter Trends: South Korea.” This whitepaper is the last of a multi-part series in which we explore the social media habits of three emerging global markets: Brazil, India and South Korea. It follows a 2014 report that compared Twitter habits in India. Just three years out from the 2018 Winter Olympics in PyeongChang, many marketers are turning their sights on South Korea. Widely considered to be one of the most connected and Internet-savvy countries, South Koreans have…
  • How Google’s Mobile Algorithm Update Is Impacting Marketers

    360i
    19 May 2015 | 7:04 am
    On April 21, Google implemented an algorithm change that could grant “mobile-friendly” pages a higher ranking on mobile search engine results than pages not optimized for mobile devices. In the months leading up to the algorithm update, marketers were concerned about the possible negative impact it could have on performance. Mobile searches comprise up to 35 percent of all search traffic, and a lower mobile rank could result in missed traffic and conversions. However, this change has not created the “Mobilegeddon” some feared. The following post reviews the impact the updated…
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    bwagy

  • Sometimes the hardest thing is, to do nothing

    Ben Young
    7 May 2015 | 7:06 pm
    But it can also be the best thing to do. Suck it up. Take a breath. And do nothing. Inspired by Antifragile. Related PostsUnderstanding disagreement Struggling to innovate? Overcome it.We’re in the business ofBorn with or learned behaviour?Why is one for one so popular?The thing we can forget with content
  • Pinterest, that other network

    Ben Young
    10 Apr 2015 | 6:40 am
    I will admit I’m not a primary user of Pinterest, but I do use it for a couple of things. 1) Travel planning / inspiration -> the best way to figure where/what you want to do next is from images from that place. Anytime I’m traveling I do a quick search on that area to see what we could do. 2) Design Inspiration -> soaking up design inspiration to apply at home and at work. With Nudge we actually see, if you’re targeting females Pinterest performs exceedingly well, even if you don’t optimize for it. In fact Pinterest is a key driver of the top 10% of the content…
  • Tesla and the personal battery pack, how it will disrupt electricity

    Ben Young
    7 Apr 2015 | 5:30 am
    Tesla is going to launch a at home battery pack, for storing electricity from solar. Wherever you go the electricity market is quite convoluted. It’s not easy generating electricity, feeding it in to a leaky grid, then collecting payments for that grid from everyone. It’s almost like a tax system. For example, how is the price decided? Often it’s the cost of the most expensive contributor to the network. Such that if there is a expensive coal generator, the price is set to that. For those that are generating solar power, and are feeding in to the grid, the challenge is how…
  • What would wearables look like in a perfect world?

    Ben Young
    2 Apr 2015 | 5:05 am
    Wearable technology would provide a seamless, invisible, like utility. Disney has invested $1b in to just this and visiting Disneyland is almost like a little incubator for what it could be like. This piece by Cliff Kuang over on Wired about it is excellent, give it a read or a instapaper. I’ve yet to go but need to go check it out. Related PostsThe Two Phases of GrowthEveryone starts… little finishWatch search.twitter.comReflection DayWhen we learn we create our personal technologyEarly Stage Marketing
  • A global ad supported Netflix is inevitable

    Ben Young
    1 Apr 2015 | 9:20 am
    I’ve been watching Netflix and how they tackle the challenges in front of them for a while, my earlier post explored what would happen if Netflix was free. There are a few driving forces here: 1) Netflix itself says it thinks going global will drop piracy. Read. Their argument is that people are using VPNs and torrents to download anyway, as someone from New Zealand, people simply just download shows when they’re not available. However like Spotify I imagine a monthly model would have an impact on piracy. 2) There is brand demand for more digital video content. Everyone I talk to…
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    Never get out of the boat

  • aberrant salience meets rosser reeves uptown

    22 May 2015 | 12:12 am
    The term 'salience' - in marketing speak - refers to the likelihood that a particular brand will ‘come to mind’ easily in buying situations. In ‘How Brands Grow’, Professor Sharp uses the term to describe the idea of ‘mental availability’.The easier a brand is to remember, in more buying situations, for more potential buyers, then the higher the overall mental ‘availability’ of the brand, ergo the more likelihood that the most salient brand will be bought.Salience is also widely used in cognitive science, to describe the attention grabbing quality of things in…
  • catenaccio, totaalvoetbal, tiki-taka

    14 May 2015 | 10:27 pm
    'That’s the essence of strategy: to outperform rivals, who are trying to do better than us' Phil Rosenzweig ‘Left Brain, Right Stuff’ 2015 On the evening of 31 May 1972 in Rotterdam, Ajax of Amsterdam defeat Internazionale of Milan 2-0 - via two second-half goals from Johan Cruyff - to win the European Champions cup for the second successive year.The Times reported ‘Ajax proved that creative attack is the real lifeblood of the game; that blanket defence can be outwitted and outmanoeuvred, and by doing so they made the outlines of the night a little sharper and the shadows a…
  • football's not a matter of life or death, it's nudge more important than that.

    6 May 2015 | 3:08 am
    I’m not sure if this story that I heard at the weekend qualifies as a nudge or a full-on behaviour change intervention. Or something in between.My 6-year-old boy and I were listening to the keeper talk at the giraffe enclosure in Melbourne Zoo, who gave us the gist of the following story.The giraffes in the zoo have come from the Melako Conservancy in Northern Kenya, one of 26 community conservation areas managed by the Northern Rangelands Trust.This area covers about 1500 square miles and, alongside the giraffes, it is home to approximately 40,000 Rendille people, semi-nomadic groups…
  • the brains of millennials are (not) being rewired by the internet

    5 May 2015 | 5:18 am
    There is a popular idea.One that you probably encounter, in some variant, a few times every week.It goes along these lines.The internet is rewiring the brains of millennials, as they evolve and adapt to the new processing skills they need to survive in today’s information saturated environment.Among the essential adaptations are things like rapidly searching, assessing quality, and synthesizing vast quantities of information and data.Some pundits go as far as to add that the ability to think about one thing in isolation, in some depth, will be of far less consequence for most people in the…
  • the reduce speed dial

    29 Apr 2015 | 6:38 pm
    Behaviour change 101 (actually there are a few but this is one) decrees that in order to move a behaviour then making adjustments to the environment in which the behaviour occurs can be very effective.Many of your classic nudges play to this principle.The fly 'target' in urinals, mirrors at the cake counter and the eyes on the poster behind the honesty box, for example.Road safety is one of those areas that is problematic for those trying to modify behaviour.Speeding in particular.Often Road Safety communications have relied on fear campaigns or threats of death or punishment, however theres…
 
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    One Half Amazing! - Digital Marketing Blog

  • What you need to know about Facebook Instant Articles

    Bob Hazlett
    16 May 2015 | 11:44 am
    What are Instant Articles? Instant Articles are stories from big-name news outlets that appear within Facebook’s iPhone app in their entirety rather than simply as a link to elsewhere on the web. [Wired] Facebook is working with nine launch partners for Instant Articles: The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild. [Facebook Media] Facebook allows publishers to control the ad sales, branding and content; sell ads on the articles and keep all the revenue; and get data on their readers. [Digiday] How do Instant Articles work?
  • The Hollywood model and what it means for your career

    Bob Hazlett
    12 May 2015 | 6:37 pm
    The marketer’s CMO, Dana Anderson, wrote in the Wall Street Journal last year that AORs (agency of record) are “no longer the pathway to Oz for clients or agencies.” She said that digital has “created thousands of new mediums,” so “it is just not possible for one agency to be expert in all these areas.” …creative agencies were once viewed as the “custodian” for brands. But that notion is getting “circumnavigated” by the “two-way conversation” occurring on social media directly between brands and consumers…
  • Instagram launches @music channel

    Bob Hazlett
    29 Apr 2015 | 11:44 am
    Instagram launches @music – their first dedicated vertical channel focusing on popular and emerging artists. By creating exclusive editorial content, Instagram hopes to become a full-service destination for music lovers, and to enhance its position as a critical ally for artists and labels. Buzzfeed News Could we be headed for @movies, @videogames, @books….? Is this an extension of Instagram and the start dedicated channels? Maybe it’s the start of Instagram creating exclusive content for their platform ala YouTube’s Creator Space. Down the rabbit hole of speculation.
  • Start with why, not what

    Bob Hazlett
    28 Apr 2015 | 8:13 am
    Cal Newport has a great take on the Apple Watch and its role in your life. He believes that people work backwards. Instead of  what they need, they’re more concerned about what’s hot. Here are two bits of inspiration from his post. …once you start letting other people tell you how to invest your limited time and attention, you’re almost certainly going to stray from the things you find most important. Decide what matters to you; seek out the tools that most directly and obviously help you accomplish these things; then get down to work. Cal Newport The post Start with…
  • Being a full-stack employee

    Bob Hazlett
    13 Apr 2015 | 2:46 pm
    …the full-stack employee has a powerful combination of skills that make them incredibly valuable. They are adept at navigating the rapidly evolving and shifting technological landscape. They make intuitive decisions amidst information-abundance, where sparse facts mingle loosely with data-drenched opinions. Full stack employees are capable of speaking design lingo, know that using Comic Sans is criminal, and are adept at making mocks in Keynote, Sketch, or Skitch (if it comes to that). And they know the difference between UI and UX. Medium The post Being a full-stack employee appeared…
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    eMarketer Newsroom

  • eMarketer Wins 2015 iMedia ASPY Award for Best Customer Service Partner

    Dan Marcec
    14 May 2015 | 12:55 pm
    NEW YORK (May 14, 2015) — eMarketer is proud to announce that it was voted Best Customer Service Partner as part of the 2015 iMedia ASPY Awards, which recognize the […] The post eMarketer Wins 2015 iMedia ASPY Award for Best Customer Service Partner appeared first on eMarketer Newsroom.
  • eMarketer to Support Festival of Media as Official Research Partner for Global Event

    Denise Duffy
    8 May 2015 | 6:40 am
    Chairman Geoff Ramsey will lead discussion on mobile and location NEW YORK AND LONDON (May 8, 2015) – – eMarketer is pleased to announce its official research partnership with the […] The post eMarketer to Support Festival of Media as Official Research Partner for Global Event appeared first on eMarketer Newsroom.
  • eMarketer: Mobile Purchases to Account for a Third of UK Retail Ecommerce Sales

    Denise Duffy
    30 Apr 2015 | 3:54 am
    UK retail ecommerce sales to hit £60 billion this year LONDON, UK (April 30, 2015) — Purchases made via mobile devices will account for a rapidly growing share of UK […] The post eMarketer: Mobile Purchases to Account for a Third of UK Retail Ecommerce Sales appeared first on eMarketer Newsroom.
  • eMarketer: UK Adults Spend More Time on Mobile Devices than on PCs

    Denise Duffy
    16 Apr 2015 | 3:49 am
    Adults in the country will spend an average of 2 hours 26 minutes each day on mobile in 2015 LONDON, UK (April 16, 2015) — This year, for the first […] The post eMarketer: UK Adults Spend More Time on Mobile Devices than on PCs appeared first on eMarketer Newsroom.
  • eMarketer: Indonesia Boasts Highest Digital, Mobile Internet Ad Growth in World

    Denise Duffy
    13 Apr 2015 | 3:44 am
    Indonesia Boasts Highest Digital, Mobile Internet Ad Growth in World LONDON, UK (April 13, 2015) — The paid media market is strong in Indonesia, where even total media ad spending […] The post eMarketer: Indonesia Boasts Highest Digital, Mobile Internet Ad Growth in World appeared first on eMarketer Newsroom.
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    Conversation Agent - Valeria Maltoni

  • The Differences Between Being Past, Present, and Future-Oriented According to Philip Zimbardo

    Valeria Maltoni
    22 May 2015 | 2:40 am
    In a talk he gave a few years ago, renowned psychologist Professor Philip Zimbardo explains how our individual perspectives of time affect our work, health and well-being. We have different relationships with time, says Zimbardo: what we have discovered in 30 years of research there are six main time ones that people live in; two focused on the past; two on the present and two on the future. The people who focus on the past either remember all the good old times, successes, happy birthdays, nostalgia, these are the people who keep the family records, the family books, who preserve the family…
  • Brian Grazer and the Secret to a Bigger Life

    Valeria Maltoni
    21 May 2015 | 2:40 am
    Along with Apollo 13, Splash, Parenthood, The Da Vinci Code, Frost/Nixon, J. Edgar and more, Brian Grazer produced A Beautiful Mind, a story directed by Ron Howard -- his business partner -- and interpreted by Russel Crowe, Jennifer Connelly, and Paul Bethany. The movie won 4 Academy Awards. In A Curious Mind, written with Charles Fishman, Grazer reveals how he got started meeting with people from diverse backgrounds to have open-ended conversations about their lives and work. Early in his career, he learned that to broaden his horizons, he needed to escape the Hollywood bubble: “I have to…
  • Why the Page Fold Still Matters

    Valeria Maltoni
    20 May 2015 | 2:40 am
    Rather than a set measurement, in digital experiences the fold, or the portion of the webpage that is visible without scrolling, is a concept. In the fold manifesto, Amy Shade says: The fold matters because what appears at the top of your page matters. Users do scroll, but only if what’s above the fold is promising enough. What is visible on the page without requiring any action is what encourages us to scroll. This is true on any size screen, be it mobile, tablet, or desktop: anything that’s hidden and that the user must uncover will only be seen if the user deems it worth the hassle.
  • Empathy and Emotion as Seen Through the Eyes of Children

    Valeria Maltoni
    19 May 2015 | 2:40 am
    The preparation for today's speaking event at #dareconfUSA spanned more than 12 weeks. We developed the talks as a team -- Meredith Noble, Sharon Bautista, Hannah du Plessis, and Jonathan Kahn and I -- we each worked to find our voice. What I mean when I think about finding your voice is working in a way that is true to who you are. Work is an expression of self, and if it is not true to it, there is no joy in the doing. Finding the child in you, letting curiosity guide you in solving problems, and tapping into love are all good side effects of this process.  Successful collaborations and…
  • What Makes Telling a Personal Story Valuable?

    Valeria Maltoni
    18 May 2015 | 2:40 am
    How do you go about it? I can tell you that it's a long process and takes a lot of work. Because of one key element your story needs to have to be valuable -- human context. Tomorrow we will take the stage and #dareconfUSA and tell our stories. Mine was a defining moment in the arc of my life and the story arc will convey how much that decision has changed me from that point forward. Stories without a turning point are just anecdotes. Peter Aguero, The Moth's StorySLAM host says: “I’ve seen people tell stories about things that are really difficult for them. And you know, when they are…
 
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    Mobile Demystified

  • 4 Insanely Creative Ways to Use Video in Your Mobile Marketing Campaigns

    Sam Balter
    21 May 2015 | 6:47 am
    The success of any brand’s marketing strategy hinges on their ability to stay ahead of industry trends and reach their target audience. With the versatility of mobile platforms, MMS (Multimedia Messaging Service) campaigns are gaining momentum. By utilizing MMS, brands can explore marketing solutions beyond the text-based limitations of SMS and distribute multimedia content such as pictures, music or video. Drawing on combinations of various brand elements, MMS campaigns with rich content enhance customer engagement. Over the last few years, the biggest challenges to disseminating video…
  • If You’re Thirsty and You Know It, Watch this Mobile Marketing Webinar

    Krissy DeAngelis
    20 May 2015 | 3:56 am
    Summer time equals longer days, ample outdoor time, and an emphasis on one of everyone’s most favorite after work activities: the illustrious happy hour. Beverage brands know that summertime is perfect for events, concerts, and just kicking back with a refreshing drink. If you’re a beverage marketer and you’re ready to kick up your marketing, come check out our mobile marketing webinar for beverage brands on June 3rd. The webinar will teach beverage brands how to drive loyalty, product awareness and brand participation with an effective mobile messaging strategy for ongoing consumer…
  • Waterfall Named Most Innovative Mobile Marketing Platform

    Krissy DeAngelis
    13 May 2015 | 3:16 am
    Last night, digital marketing executives and innovative minds gathered for The Hubbies awards ceremony. What’s the Hubbies, you wonder? Well, it’s an awards ceremony run by The Hub, a leading media brand covering innovation and technology in digital marketing. The Hubbies celebrate breakthrough digital campaigns, as well as the platforms and people that power them. Not only was Waterfall nominated for the Most Innovative Mobile Marketing Platform, but we also won! This award recognizes technology systems that power bold, relevant, and effective marketing campaigns, something that…
  • Great Expectations – How We Want to Interact with Retailers in the Digital Age

    Sam Balter
    11 May 2015 | 11:43 am
    A recent report from Merkle on shopper expectations surveyed over two thousand shoppers to learn how they interact with retailers. This report covers how consumers currently interact with brands and how they hope to engage with brands in the future. My three takeaways from the report are that mobile is on its way to being fully integrated into the customer journey; email and store associates are still essential, but text messaging programs are becoming increasingly popular; and loyalty programs are on their way to becoming extremely effective for brands. Mobile throughout the customer journey…
  • 5 Music Festivals That Rock at Creating Mobile Experiences

    Taylor Patchen
    7 May 2015 | 4:17 am
    Coachella, Hangout Fest, Counterpoint, EDC, Governors Ball, Ultra, Bonnaroo, Lollapalooza, TomorrowWorld… I can keep going if you would like. Last year, 1 in 10 25-34-year-old Americans attended at least one music festival in the United States. Since 2012, the amount that brands spend on music sponsorship has increased from $1.22 to $1.34 billion. In order to engage tech savvy concert attendees, bands, brands and festivals have made implementing new technology that enhances the experience a top priority. There are a few festivals that stand out among the rest as having the largest…
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    Affordable SEO Services | Small Business Marketing Company

  • 7 Critical Auto Repair Marketing Strategies

    Wendy Kenney
    21 May 2015 | 8:17 am
    7 Critical Auto Repair Marketing Strategies Some time ago I interviewed shop owners about the most […] Affordable SEO Services | Small Business Marketing Company - Building Buzz for Business
  • 7 Critical Auto Repair Shop Marketing Strategies

    Wendy Kenney
    21 May 2015 | 7:31 am
    7 Critical Auto Repair Shop Marketing Strategies Some time ago I interviewed shop owners about the most […] Affordable SEO Services | Small Business Marketing Company - Building Buzz for Business
  • Auto Repair Shop Website Design

    Wendy Kenney
    19 May 2015 | 4:14 pm
    Auto Repair Shop Website Design Win a Custom Auto Shop Website Design Package valued at […] Affordable SEO Services | Small Business Marketing Company - Building Buzz for Business
  • Best SEO Services

    Wendy Kenney
    23 Nov 2014 | 6:23 pm
    Best SEO Services Are you looking for the Best SEO Services for your smal […] Affordable SEO Services | Small Business Marketing Company - Building Buzz for Business
  • One Irresistible Offer Your Customers Can’t Refuse!

    Wendy Kenney
    15 Oct 2014 | 6:38 pm
    One Irresistible Offer Your Customers Can’t Refuse! Congratulations! You have just downloaded one of the mo […] Affordable SEO Services | Small Business Marketing Company - Building Buzz for Business
 
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    B2B Marketing Asia

  • How To Adapt To The Facebook News Feed Tweaks

    Suraj
    14 May 2015 | 2:00 am
    Marketers still pining for the old days of high organic reach on the Facebook News Feed are in for bad news. The News Feed has evolved into a complex beast that challenges content creators. With the latest updates to the Facebook News Feed algorithm, multiple posts are allowed from the same source in a row updates from friends are prioritised over brand Page posts there will be fewer ‘alerts’ when friends like or comment on other posts At the time of writing, Facebook has created a new survey to improve the News Feed for each individual user. The survey questions pit posts from…
  • 6 Approaches To Storytelling In B2B Marketing

    Suraj
    12 May 2015 | 2:40 am
    The claim that facts and rationalisations alone decide business purchases is a myth. In every purchase (even in B2B), people make the decisions, not companies. And good storytelling is what drives people to make decisions. Stories have a universal power to effect change and influence behaviour. Whether you are a salesperson, an IT pro or even a C-suite executive, great stories never fail to captivate. The Chemistry of Emotion Think back to the last good story you enjoyed. What made you finish it in the first place? Something must have grabbed your attention upfront. That’s a start, but an…
  • Personalisation in Content Marketing: Do’s and Don’ts

    Suraj
    28 Apr 2015 | 2:00 am
    Personalisation has come a long way from swapping “Dear Sir” for “Hi Joe” in eDMs. Now we have the capabilities to go beyond the superficial: understand audiences’ behaviours, predict their interests, and tailor content to influence their decision-making. And we have the future on our side. Big data and the growing information boom from the Internet of Things will only provide even more insights for us to target buyers’ preferences. But being able to do something does not always mean doing it right. To reap the most from this world of possibilities, first consider the challenges.
  • Video Marketing Is About To Explode. Here’s Why.

    Suraj
    7 Apr 2015 | 1:30 am
    Video marketing is a double-edged sword. While sleek productions with good visuals stick with the audience, they come with a drain on your business’ time and resources. Not to mention the pain of measuring ROI. But with recent innovations in online video and social media, it looks like the benefits of video marketing might finally outweigh the difficulties by a long way. Social Media Embraces Video – Fully Social media and online video have always had a symbiotic relationship. Videos drive user engagement, and almost every online video platform has in-built social media sharing and…
  • Lead Nurturing Down A Changing Funnel

    Suraj
    2 Apr 2015 | 3:03 am
    For a long time, we have looked at the purchase journey in funnel terms: prospects entering on top, getting nurtured down the middle, and converting at the bottom. This traditional, linear model has worked well – so far. We can no longer afford to treat the journey as an A-to-B experience. The funnel has contorted into a zigzag path. And this poses unseen challenges for marketers. In And Out Of The Funnel Thanks to the hyper-connected world we live in, modern buyers conduct research, evaluate competitors, compare prices, and make decisions all on the go. Nowhere is this more evident than in…
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    The Ratliff Notepad

  • Amerika 2056 – The Awakening III

    Joseph
    22 May 2015 | 12:33 pm
    Continued from here… Bill awoke from passing out.  Jareen had taken Bill to The Mother Ship, known only to members of The Hive. As Bill got up and looked around, he noticed he was in a poorly lit steel room, with one door … and no windows.  The steel he was surrounded by seemed “aged.” Then Jareen opened the door and walked in… I see you’re awake, Bill.  You must have a ton of questions for me. You’re damn right I do Jareen!  What the fuck is going on?  I remember you talking about a cerebral implant or something, saying our lives were in danger,…
  • “The Great Stillness”

    Joseph
    18 May 2015 | 12:11 pm
    To the north, there is a great stillness… The glaciers have returned, the ice is no longer melting at a rate exponentially accelerated by human-created industry. They are in a state of great stillness, moving forward at a rate similar to tens of thousands of years past. The non-human animal species of the north have returned at full number.  The salmon runs have returned to full capacity, the stillness of the natural environment has a comforting quiet to it now. The flowers and other plant foliage have also evolved and returned.  Now, in the quiet of the Great Stillness, they have…
  • Amerika 2056 – The Awakening II

    Joseph
    18 May 2015 | 7:07 am
    Continued from here… 2056?!?!  You’re fucking with my head!  Is this some sort of sick joke? No, Bill, it isn’t a joke … I’m not messing with you … what year did you think it was? 2015. Oh shit, Bill, I have something to tell you, but we can’t talk here, they’re probably recording every word of this conversation … and will probably be here in about 3 minutes now that you said “The Year.”  You absolutely, if you want to live, MUST come with me, RIGHT NOW! Based on how it looks right outside my fucking door, and because just a…
  • Amerika 2056 – The Awakening

    Joseph
    16 May 2015 | 11:46 pm
    Bill awoke with a blinding headache, and blurred vision. As he looked around what he thought was his house, it just seemed … different.  All of it, seemed different. Then there was a loud explosion. Bill ran to his front door, and all of the muscles in his body tightened.  He could not explain to himself what he saw. After struggling to pull together what he could of the mental images he remembered about his former neighborhood … Bill couldn’t draw a deep breath, and fell at his front door.  He feinted. Bill awoke, an hour later, and he was on the couch in his living…
  • A Thought About What “We Are Human” Means

    Joseph
    15 May 2015 | 12:38 pm
    On our “impact” on this planet… Reducing our impact down to the binary “bad” or “good” is not representative of our full impact. In the big (cosmic) picture, our “impact” will mean absolutely nothing. We don’t represent even a pixel of a blip on the cosmic radar. The planet will recover from our little “flea bite,” which isn’t bad, per se. It’s just insignificant. But we can make things “better” for other animals… We didn’t make things “better,” for any animal, because the processes that create the “stuff” those animals eat…
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    Imagine Your Reality : Holistic Business Coaching

  • The Two Types of Leads

    taylor
    22 May 2015 | 1:23 pm
    My latest video shares what the two types of leads are in networking groups. If you find it interesting, check out the other videos on my youbtube channel. The post The Two Types of Leads appeared first on Imagine Your Reality : Holistic Business Coaching.
  • The Selfless Leader

    taylor
    20 May 2015 | 11:00 am
    Courtesy of Wikimedia In the DNA of the Resilient Organization, the author points out that many leaders try to play it safe when leading their business. In other words, they don’t really lead. They are afraid of taking risks and possibly making some people unhappy, but when you own a business, you may make decisions that won’t make everyone happy. Ideally, your culture will be set up so that what you do is transparent and enables people to speak up and share their concerns. At the same time, people in an organization want their leaders to lead and part of that involves the leader…
  • The Reality of Technology and Millennials

    taylor
    13 May 2015 | 11:00 am
    courtesy of Pixabay In the last couple of weeks I’ve been part of a few conversations about millenials and technology, where older people express their surprise at the fact that millenials don’t necessarily know that much about technology. They seemed surprise that millenials have the same difficulties with technology that older people have and that they need training as well. Yet I’ll admit that this actually doesn’t surprise me about millenials and their relationship with technology, because in my own experience and in observing people in general, I’ve noted…
  • The Real Value of Business Assessments

    taylor
    6 May 2015 | 11:00 am
    Courtesy of Pixabay The very first meeting I have with a prospective client is an hour and a half session where I give them an assessment and we go over the results. My prospective client may have some ideas about what isn’t working in their business, but by the time we finish the session they have a much more comprehensive understanding of the problems in their business. The reason I do this assessment is that I usually find that the problem the client thinks s/he has with their business is actually just a symptom. For example, if a client tells me they have problems with their…
  • Networking Nirvana starts May 20th

    taylor
    30 Apr 2015 | 9:00 am
    Networking Nirvana starts May 20th! In this 5 week teleclass you will learn how to make your networking efforts into profitable activities that grow your business. Networking works for your business when you learn a process for how to give and get referrals that turn into business. My 5 week class shows you my process for how to become an effective networker that both gives and gets consistent referrals which lead to more business for you and your networking community, and also helps you make a memorable impression as a confident expert in your field. You will also learn: Why networking…
 
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    How to Make Money Blogging

  • Popup Domination – What Is It and How Does It Work?

    Eblogtip
    5 May 2015 | 10:54 pm
    The Popup Domination’s a tool that lets the users generate professional and elegant looking pop-ups right in a flash. This awesome software comes with some breathtaking templates along with a whole multitude of features which are presented in an interface that is literally effortless to use, so that the users of Popup Domination could generate pop-ups in a matter of several minutes. All that is required to do’s some dragging and dropping of the controls, choosing the preferred setting, feed in all the basic content, and then let this tool do the magic! Most of the people probably have to…
  • Blast4Traffic Review – Does Advanced Email Marketing Service Really Work?

    Eblogtip
    27 Apr 2015 | 8:40 pm
    With a little marketing knowhow and skill, one can make a lot of money online these days and the best way to ensure one’s product reaches the most people is through using a reliable email marketing service. Everyone reads their emails – it is a commonly known fact. Therefore, if marketing for a product is done through email, a higher number of sales will be generated and the return on advertising investment will be greater. At its core, Blast4Traffic is an email marketing service which is why it is considered to be so effective in online marketing. There are subscribers assigned to…
  • 2015 Update: PremiumPress Themes Review and Newest Coupon Code!

    admin
    7 Apr 2015 | 8:35 pm
    Perhaps you are thinking of starting a new online business, and therefore, are searching for a great theme that will compliment your service. If that is the case, you can take the first step by becoming a member of a site that sells such themes, like PremiumPress. In case you do not know, PremiumPress is a very popular theme service that offers excellent, yet affordable, WordPress business themes. But why join the PremiumPress club when there are hundreds of other services that are similar? Why not get something else? PremiumPress Theme review Well, PremiumPress is your best bet because of…
  • Rank Tracker Pro and the Rank tracker Enterprise Reviews: Get Report from Top Keywords ranking Checker

    admin
    6 Mar 2015 | 10:22 pm
    Read my honest Rank Tracker Review. When you have a business that you are running online you cannot afford to be feeling your way about in the dark. You need to have your numbers at the tips of your fingers and literally know what is happening where and to what at any given time. Now keeping up with such massive amounts of data manually is next to impossible. You need an assistant to get you all this data so that all you have to do is act on it to help your business get better. Dominite the search engine with Rank Tracker like thousands of people else! Well the best assistant you can ever…
  • SEO Powersuit Review (Viktar Khamianok): Best All in One SEO Pack Pro

    admin
    6 Mar 2015 | 9:51 pm
    Read my honest SEO Powersuit Review. If you run an online business or have a website that you run as part of your business then you know there is only one way through which that website can make you money. It has to rank highly on search engines and show up in search engine results whenever anyone keys in keywords related to your website. This is why you need SEO or Search Engine Optimization. This is where the SEO Powersuit comes in. This particular SEO Powersuit review will provide you with insight into the world of using high end software that is guaranteed to help you make a lot more…
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    Blog

  • Driving growth through emotion, events & evangelism

    guest@myemma.com
    20 May 2015 | 1:12 pm
    In today’s ‘measure everything’ digital world, we tend to rely on the channels and tactics that we can most easily track and show a return on – SEO/SEM, retargeting, display ads, emails, landing pages, conversion optimization, and so on. Yes, many of these channels and tactics have been extremely effective for years, and with that, people have piled into them in droves. But when everyone’s piling into the same channels, competition increases, the consumer that you’re trying to reach becomes overwhelmed (making your message less likely to stand out), and…
  • Announcing Emma’s newest partner, Eventbrite!

    guest@myemma.com
    8 May 2015 | 7:47 am
    We know that for many of you, event marketing is a huge part of your overall marketing strategy. We also know from experience (oh, hey there Marketing United) that promoting your events in a way that’s consistent with the rest of your marketing can be challenging, and tracking your ticket sales and attendees can be an even bigger headache. To help solve that problem, we’re super excited to announce that we’ve partnered with Eventbrite, a leader in event registration and ticket sales. So what’s that mean for you? This partnership lets us provide a best-in-class…
  • 5 questions with Ben Swank of Third Man Records

    guest@myemma.com
    13 Apr 2015 | 1:38 pm
    Ben Swank, founder and consigliere at Third Man Records in Nashville, recently stopped by the Emma studio to answer five questions for us leading up to his Marketing United session on the not-so-subtle art of anti-marketing. Here’s what you’ll learn in the video: What it means to be consigliere at Third Man. What it means to do anti-marketing. How they come up with innovative (anti?) marketing ideas at Third Man. The one thing you should do when visiting Nashville. Actually, three things. Why he’s speaking at Marketing United when he normally doesn’t do the…
  • How to get the best results from your growing email list

    guest@myemma.com
    13 Apr 2015 | 8:26 am
    We had a blast talking email list growth and marketing strategy during the recent webinar hosted by ClickZ. These are always hot topics of conversation around these parts, so we thought we’d keep the discussion going by answering a few attendee questions from the webinar here on the Emma blog. Hope the answers spark a few ideas that send your email list (and results) soaring! How are you using new subscriber data to gain audience insight and create new leads? You have to pay attention to and track how your new subscribers found you in the first place. Did they join your list after…
  • 5 questions with UnMarketing’s Scott Stratten

    guest@myemma.com
    9 Apr 2015 | 5:13 am
    Marketing friends! Are you listening to UnPodcast? Well, you should. UnMarketing's Scott Stratten and Alison Kramer have put together a podcast that’s fun and entertaining and will absolutely help you get better at what you do. It's why we decided to become a sponsor (full disclosure). And do you know what's super exciting? Scott's not only giving a keynote at Marketing United, but he and Alison are also doing UnPodcast live for the MU audience. It's going to be a highlight, for sure. After reading our quick interview with Scott, you'll see why. 1. What are you…
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    Yodle Company Blog

  • 5 Tips from a Small Business Owner to Get Your Customer Service in Gear

    Angelica Diamond
    21 May 2015 | 6:20 am
    When Ron Bumgardner, owner of R&M Auto Glass in St. Clairsville, Ohio, set out to start his own company after nearly 30 years in the industry, he knew one of the keys to his success would be to keep the customers at the heart of his business. “All small business owners are servicing the people to some extent. If you have bad service it doesn’t matter how good the product is, whether it’s auto glass, cheeseburgers, or anything in between,” Ron says. Now in his 11th year as a small business owner, Ron has picked up a few tips along the way that he hopes will help other small…
  • Surviving Google’s ‘Mobilegeddon’

    Radley Moss
    20 May 2015 | 7:20 am
    As we shared with you last month, Google recently launched a new algorithm for its mobile search rankings favoring sites that are deemed “mobile-friendly.” Being found on a mobile search is critical when you consider that 60% of Americans now use their mobile phones or tablets – instead of desktops – to do online research before making a local purchase. As we let you know at the time via this blog there is no need to worry about Google’s ‘Mobilegeddon’ if you’re a Yodle client. Yodle adversites are designed to be mobile-friendly. Our product and development teams were also…
  • 4 Ways to Make the Most of Community Events

    Radley Moss
    20 May 2015 | 7:02 am
    Thanks, in part, to the “buy local” movement, many people in your community may be looking for ways to support neighborhood businesses. One way to raise awareness of your business is to get directly involved in community events. Here are five ways to do just that. 1. Give back. Many local charitable events auction off gift certificates or feature a “tricky tray” where attendees purchase raffle tickets to win something sold by a local business. Offer to donate a gift certificate for services at your business to a few popular fundraisers in your local area. Typically, it won’t cost…
  • Have I Got News for You

    Radley Moss
    19 May 2015 | 6:50 am
    Feeling more confident this quarter? So are many small business owners. Expanding is a matter of taking advantage of the opportunities in front of you– whether you’re based in a thriving local economy, have access to great talent pool or find your customers love your email marketing campaigns. In this week’s edition of Have I Got News for You, we’ve gathered ideas from leading business publications that will help make the most of your efforts. What information would help the growth of your business? Let us know in the comment area.  “To Hire or Not to Hire?” Small business…
  • 3 Ways Negative Reviews Can Be Positive for Your Business

    Francesca Di Meglio
    14 May 2015 | 6:37 am
    Despite what you may think, negative reviews can have a silver lining. Assuming a negative review about your business has some validity, you should consider the feedback constructive instead of cruel. After all, it’s a chance to make your business even better. Here are just a few things you can learn from negative online reviews: 1. You can see what needs improvement. Sure, you are going to get false negative reviews once in a while (see our post on “How to Handle a Fake Negative Review of Your Business”). For the purposes of this advice, forget those. Look at the genuine ones and try…
 
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    Crenshaw Communications

  • 6 Personal PR Tips For Introverts

    Dorothy Crenshaw
    22 May 2015 | 8:10 am
    It’s the age of personal branding, and everyone is expected to be their own best PR person. If you’re a startup founder, a company CEO, or simply a business professional wanting a higher profile, you’re meant to be relentlessly building an image as — maybe an innovator. Or, possibly a change agent. Certainly a thought leader!  And it’s true that you can and probably should use classic PR techniques to build your brand. But what if you’re an introvert? In psychological parlance, an introvert is someone who finds social encounters and large-group interaction…
  • Top Tips For A Successful PR Media Tour

    Eri Mizobe
    21 May 2015 | 1:59 pm
    As PR agency professionals we rely heavily on digital communication, but face-to-face interactions like “deskside” meetings are still invaluable. A well-executed media tour, or series of one-on-one meetings with journalists, can establish genuine, long-term relationships. While the media might not become your new weekend brunch besties (although maybe down the line!), deskside visits help you and your brand stay top of mind. Here are some tips for a successful media tour. Schedule meetings smartly. Propose a few specific dates so editors can let you know right away if they’re available.
  • Pump Up Your Website’s PR Potential

    Marijane Funess
    19 May 2015 | 2:36 pm
    As a consumer and tech PR agency, we sometimes field journalist questions on matters that should be on a client website, or we actually get media complaints about the site. So we have to ask, is your website helping your PR efforts? Are you getting the results you need? Have inbound inquiries steadily risen? Is content generating engagement? Like fashion, websites become dated, and when that happens, it discourages interest. And just like home redesign, your site may just need a “fresh coat of paint” or a total “tear-down.” Here’s what to consider when pondering a site…
  • Ultimate PR Lessons From “Mad Men”

    Dorothy Crenshaw
    15 May 2015 | 6:27 am
    For eight years “Mad Men” has chronicled the golden age of American advertising and the rise of its most iconic agencies, but it also offered insights about public relations – the practice of PR more than the business itself. Here, then, in an homage to the show that’s kept us riveted throughout those years, are our favorite Sterling Cooper lessons and insights about public relations. Perception is reality. Perhaps because he’s reached lofty career heights by living a lie, Don is an expert on perception versus reality. Just as he has reinvented himself, he…
  • 3 Groups That Deserve Good PR This Memorial Day

    Michelle Han
    14 May 2015 | 12:50 pm
    Photo by Mark Wilson As a consumer and tech PR agency we routinely analyze the calendar to consider the best ways to tell stories that are relevant and compelling, and with Memorial Day around the corner, we find tons of examples. As the date approaches, expect to see and hear stories about remembrances, ceremonies and individual stories of bravery and sacrifice. As a way to honor the holiday, we call out three organizations that deserve some good PR for the work they do year round on behalf of veterans and, in doing so, honor the memories of those who gave their lives while serving our…
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    Business 2 Community

  • E-exporting: Fast-Track, Low-Cost Digital Content Repurposing and Deployment

    William Yates
    23 May 2015 | 9:05 pm
    If you’ve been following this three-part series on rapid and effective local language e-export website development, you’ll know that the aim has been to roll out sites that resonate effectively and quickly with target market audiences in order to deliver rapid ROI. While we know this process can rapidly expand your market reach in a very short time frame and be highly efficient in generating higher business volumes, everyone needs to keep a close eye on marketing expenditure levels. Re-writing history Working with clients who are either in or planning export operations, we always…
  • Q&A With Sales Expert Beverly Rivas

    Micheline Nijmeh
    23 May 2015 | 6:58 pm
    Beverly Rivas is an enterprise account executive at Ustream, responsible for developing and managing new business opportunities within target markets and verticals. During Beverly’s tenure at Ustream, she has closed upwards of 2M in revenue working with companies and organizations such as Fruit of the Loom, OpenText, CountryFinancial, and the U.S. Department of State. She is also responsible for identifying new market opportunities in LaTam. Beverly holds a Bachelor’s Degree in Communication from Saint Mary’s College of California and in her spare time enjoys playing competitive…
  • Affirmation: Stoking The Flames Of Motivation

    Martina McGowan
    23 May 2015 | 4:00 pm
    Questions To Ask Yourself? 1. Do I know what my true goals are? 2. How strong is my motivation to achieve my life’s goals? 3. In which types of situations is it most difficult for me to feel motivated? 4. How can I pump up my motivation to continue my efforts toward accomplishing my dreams? We have been chatting for the past few weeks about NOT getting our work done. The key roadblocks have been perfectionism, boredom, and procrastination. We all suffer from any one of these on occasion. So do not feel that you are all alone. The key is to find ways to keep ourselves motivated. External…
  • Networking Is Still King

    Jessica Melton
    23 May 2015 | 3:30 pm
    We’re a pretty adaptive species. Just 32 years ago, our primary mode of communication was still the landline telephone. Now, we’re barely making phone calls. Texting during work meetings is a norm. K-12 school systems that once prohibited gum chewing now allow cell phone use among their students. With so many ways to connect with friends, family and strangers, you would think our traditional channels of communication would completely shift in all areas of our personal and professional lives. Yet, 1.83 million U.S. networking events were held in 2012 alone (I imagine that number has grown…
  • Social Media Just Got Easier for Your Employees

    Russ Fradin
    23 May 2015 | 3:27 pm
    Company leaders know that nothing’s more important than their employees. We provide all kinds of things to make them happy, from competitive salaries to ergonomic chairs to gourmet coffee. It’s time that we also make social media easier for them. Let me clarify. I mean social media for the company. Your employees are already on Twitter, Facebook and Instagram all the time sharing stories about their personal lives. They also want to build their personal brands and talk about their workplace, but they lack a safe content distribution channel. Who wants to get reprimanded, even fired,…
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    B2B Marketing Insider

  • Unlike Marketing Messages, Stories Are Messy

    Ron Ploof
    22 May 2015 | 4:00 am
    Perfection is one of the largest traps that business communicators fall into when turning messages into stories. The key is to identify the trap before stepping into it… “What do you mean, you fixed it?” I asked. His reply floored me. “I centered the flag.” I looked at the photograph again, feeling as if I were playing an odd version of Where’s Waldo. Then I saw it. And my blood pressure rose. Saving an old Warship A few years ago, I volunteered for a group with a goal to save the USS IOWA Battleship (BB-61) from the scrapyard. At the time, “The Big Stick” was a member of…
  • Social Media Lessons From 8 Tech Support Companies

    Steve Olenski
    21 May 2015 | 4:00 am
    Social media offers an opportunity to connect with your customers in an unprecedented way, allowing you to observe and direct the conversation around your brand. However, considering social media for your small business is a big decision. For the savvy business owner, the first step is research—which is why I dove into the tech support vertical to find 9 diverse examples we can learn from. 24/7 Techies – Facebook and Twitter Total # of followers: 4,473 Using social media to connect with your customers is exciting, but it’s also a long-term investment. You must be willing to continuously…
  • Is SEO Dead? Long Live Social Search!

    Tami Cannizzaro
    20 May 2015 | 4:00 am
    Let’s start with the basics of SEO.   A search engine ranks for content relevance with traits like comprehensiveness, freshness and ease of use. It then serves up content based on a digital algorithm that is tested and refined by user interaction. Often, however, basic search is only a crude indicator of intent.  It’s designed by the masses, and therefore it’s often wrong. Enter the new wave of intent modeling. The next generation of search will be informed by social—sometimes referred to as social search. In other words, search engines will increasingly be driven by personal…
  • Content Marketing Questions — How To Do Marketing With No Budget?

    Michael Brenner
    19 May 2015 | 4:00 am
    I have done a whole bunch of interviews in the last few weeks on content marketing questions. And since I believe one of the best content marketing hacks is to turn your most frequently asked questions into helpful pieces of information for your audience, I am going to try and demonstrate that approach in this next series of posts. Here are my best answers to 16 content marketing questions I received from a partner. I hope this helps answer one of yours, or your bosses. How and when did you get started with content marketing? I think I was doing content marketing before we were using the…
  • How To Create A Thought Leadership Strategy That Supports True Innovation

    Carla Johnson
    18 May 2015 | 6:45 am
    Thought leadership is a common approach for companies wanting to establish credibility within their industry and stand apart from the crowd — and for good reason. It’s true that thought leaders tend to be the most successful professionals in their fields, and because of this, have more influence over their audience. The problem is that people throw the term “Thought Leader” around without any foundational evidence of what it truly takes to deserve the distinction. Publishing content, in and of itself, does not make a person or a company a thought leader. Thought leadership happens…
 
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    Value Acceleration

  • Blaming The Weather And Other Excuses

    valueacceleration
    21 May 2015 | 7:52 am
    Retailers have blamed the weather for their poor performance for several months now. In fact, many companies have used the weather as their excuse for sub-par performance. Could be, but… Macy’s just reported Q1 sales for 2015 down from 2014. They blamed the weather. I doubt it. My wife and one of her good friends have been avid Macy’s customers for years. They have noted a definite decline in store cleanliness and selection for a while now. It reached the point they have both decided they are done shopping there. Two good customers not at all affected by the weather. A…
  • Changing Innovation Archetypes … Successfully

    valueacceleration
    19 May 2015 | 7:51 am
    Shortly after Steve Job’s death, I wrote about the challenge facing Apple to continue its innovation excellence given the archetype they were using was based on the Visionary Leader approach. One of the problems with the Visionary Leader archetype is replacing that person when they leave. In the case of a planned retirement, a succession plan can be put into place to find and transition to the replacement. In an alternative, one can simply sell the company to a larger entity as George Lucas did with Lucas Film’s sale to Disney upon his “retirement.” Disney’s…
  • Over-Promise And Under-Deliver Is Not A Good Strategy

    valueacceleration
    15 May 2015 | 7:40 am
    While the headline is true, if everyone in your industry does it, you can get away with it longer than is reasonable. Today’s examples are airline related (where else can you find such easy examples of this). I made the mistake of flying United on a transcontinental non-stop again this week. For reasons that make no sense to me, but likely focused on ease of operations, United consistently flies transcontinental non-stops from SFO to NYC, EWR (Newark) and Boston using planes without wi-fi, seat power or any other modern amenity one might now expect; especially on a 5 hour flight.
  • Business Model Innovation

    valueacceleration
    12 May 2015 | 7:32 am
    Innovating your business model can bring greater rewards than many other innovations. Consider Amazon.com as a simple example. Bookstore business model innovation that has continued to morph. A recent article in Chief Executive suggests that mid-market companies need to reconsider the way they do business to grow faster. We agree. We offer this free paper to help you better understand business model innovation. Mitch
  • Just Because It’s Easy, Doesn’t Mean You Can’t Make A Big Deal About It

    valueacceleration
    7 May 2015 | 7:39 am
    The ongoing anxiety over GMO foods is a marketing opportunity for many companies. Chipotle recently announced, with great fanfare, the end of GMOs at their restaurants. I ate at a Chipotle for the first time in a while on the day they announced it was “game over” for GMOs. In looking at their menu I was trying to figure out exactly what GMOs they had removed. Far and away the majority of GMO crops in the US are corn and soy beans. Chipotle did not offer corn tortillas at the store I was in, and soy beans were nowhere to be found. Chipotle states they removed GMOs because they want…
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    ViperChill

  • Exclusive Interview with Adnan Ebrahim: Founder of “Top Gear for the Facebook Generation”, Car Throttle

    Glen
    30 Apr 2015 | 5:47 am
    In 2010 I received an email from Adnan Ebrahim. He was telling me about this new site he had started, Car Throttle, that was starting to get some press. At the time it was getting around 45,000 pageviews per month but he wasn’t sure how to take things to the next level. (No credit here, I had no advice since I didn’t know a thing about the car space online). Today, Car Throttle has more than 1.2 million Facebook fans. Car Memes, which he also owns, has 1.4 million. He had record traffic days last month when he reached 1 million pageviews in a day for the first time ever. The day…
  • Pausing my Facebook Series: A Personal Update

    Glen
    20 Mar 2015 | 8:41 am
    It has been a while since I wrote a personal ViperChill update. It’s funny, I love reading them on other sites but don’t really like writing them. I much prefer getting to actionable tips and advice instead of just talking about myself; something I’ve found some bloggers to do a little too much of. That being said, there is a time and a place for them, so today I have one big request and a few little updates on what is happening in the life of Glen. I’ve honestly never been so busy or so excited about future prospects, so I’m in a great place right now.
  • The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

    Glen
    5 Mar 2015 | 6:07 am
    Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. I’m also going to show you that for every industry you care about, you should have at least two fan pages to cover it. I’ll also show you how you can steal the best content ideas from any of your competitors right under their nose. Welcome to the guide I’ve been hyping up for a long time. I call it the $1,000 Facebook guide partly because I had planned to sell this information as part of a premium product but mostly because I think it will…
  • How to Build a Profitable Website in 2015 in the Best Niche Online

    Glen
    24 Feb 2015 | 6:55 am
    Welcome to my first ever blog post in 2015. It comes before I embark on a huge Facebook series which I promise will be worth the premium price I was originally planning to sell the information for. I realised that before I talk about how to utilise Facebook to grow a huge audience and make money, you have to be confident in the website you’re going to promote. The niche I’m going to reveal to you today is so amazing and something you’ll be so passionate about that I rented out a four-floor office and hired four full-time staff just to build a serious website to cover it.
  • Why I’ll Keep Growing My Private Link Network After Google’s “Crackdown”

    Glen
    25 Sep 2014 | 5:02 am
    In early 2007 I fell asleep on a bus home from college. I had a weird dream that I saw Jane Copland, Rebecca Kelley and Rand Fiskhin (all of SEOmoz at the time) sitting at the front of the bus. The conversation we had wasn’t very interesting, and it probably shows a very geeky time of my youth, but it does highlight one thing: Even at 16 I was crazy about SEO and the communities discussing it. In the last 72 hours the SEO world has gone crazy about the news that PBN’s (Private Blog Networks) are being hit by Google. The one person I’ve looked up to all of this time, Rand…
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    Marsdorian.com

  • Learn From My 6 Stupid Self-Publishing Mistakes

    MarsDorian
    6 May 2015 | 12:10 pm
    Some indie authors write their debut book and it sells like starcakes. Their Amazon rank shoots up the stratosphere and makes lots of starbucks. The author’s eyes go bling bling, and I’m thinking: if they can do it, I can do it. And I can do it better. Maybe, maybe not. I’ve got two books out and a third in the launch pod. My sales are so low I can’t even pay my internet flatrate. You see my Amazon report and want to pity-throw food stamps at me. Thank tech I’m still doing my full-time illustration work. Still, writing is my passion, so I continue shipping new books and keep…
  • You May Hate These Bloggers, But They Create Raving Fans

    MarsDorian
    15 Apr 2015 | 1:17 pm
    Ever heard of the saying “Substance over style?” Yeah, me too, right before the ice age killed all the dinosaurs. Seriously, that term is so geocities it belongs to the web grave together with pure HTML websites and sprite images. Here’s where I’m coming from: A few years ago, when I was infected with the blogging virus, the pro talk was all about creating evergreen content. You may know the spiel: Write 2-3K long, information-infested how-to articles that could withstand the sands of time. It’s what the blogging masters said, and maybe that was true in that age. But…
  • Why You Should Ask For a Slap in The Face

    MarsDorian
    8 Apr 2015 | 11:30 am
    I’ve written this sci-fi space opera called Attack Planet. To get some early reviews, I’ve approached some reviewers on Goodreads who liked similar books. I found a couple of readers who were interested. The few that actually FINISHED my book gave me rock-solid 4-5 stars, which was awesome. And then one reviewer showed up, and it wasn’t. Let’s call him Jason. Jason slashed my book apart, using the lines of the famous movie “The good, the bad, and the ugly.” And boy, did he find lots of ugly. He discovered many writing mistakes, was confused by the weird tech slang in the…
  • What the hex is the Attack Planet?

    MarsDorian
    18 Dec 2014 | 8:14 am
    It is done. After months of working my face off, and endless hours of editing, I’ve created my second sci-fi novel–Attack Planet. Read the description below to see what it’s about… Militarized startups rule the colonized planet Fortuna. No problem for country boy Flint, until his mother gets shot by raiders and lands in hospital. To cope with the disastrous medical costs, Flint enlists in the battle startup industry to get rich in the planet’s number one private industry—warfare. Flint has to survive the training, and his zealous squad: An exoskeleton-loving super…
  • Ello or hell no ?

    MarsDorian
    8 Oct 2014 | 1:30 pm
    Social media peeps brace yourself – a new competitor has entered the online arena, and brands itself as the Facebook killer. Wowzee, never heard that modest goal before. The new network has burst onto the media scene with articles flanking you from all sides. Wired, Forbes, USAtoday, Entrepreneur and Techcrunch started writing about it, and the hype beast marched at full throttle. Stomp, stomp. Roarrr. I didn’t pay any attention to it, because I smelled another sensational journalist tsunami flooding the internet. But when my friends shared their Ello signups on my Facebook newsfeed,…
 
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    IttyBiz

  • Got Business Burnout? 4 Tips For Coming Back Strong

    Naomi Dunford
    23 May 2015 | 9:34 pm
    Today, I completely ran out of things to say. I wrote the introductions for my next seven newsletters. I found quotes for the next month. I wrote 53 emails, planned a trip, and took two sales calls. And I called my mother. I should note here that I’m writing this on a Saturday. I’m sure it comes as a surprise to nobody, but at some point in this process, I completely ran out of things to say. And poor you! You are sitting there, breathlessly waiting for your next instalment of the IttyBiz daily and I am dry. I got nothing. Hmm. It’s weird when this happens. You’re on…
  • 4 Options for Content Upgrades for The Lazy, Busy or Understaffed

    Naomi Dunford
    22 May 2015 | 7:23 pm
    Everybody’s talking about content upgrades these days. They’re all the rage. They’re hot. They’re the cat’s pajamas! They’re the bees’ knees! They’re the duck’s quack! Seriously, I could go on all day. (No, seriously. I could. Check this out.) So what the heck is a content upgrade, and how do you use them if you’re not made of time and money? Content upgrades are the new, hot way to get subscribers to your email list. The Old Way: One Freebie To Rule Them All In the old days, to incentivize people to get on your mailing list, you had…
  • Is It Really Safe To Let Your Freak Flag Fly?

    Naomi Dunford
    21 May 2015 | 10:00 pm
    Every now and again on the internet, somebody comes out and loudly proclaims that they’re going to let their freak flag fly. Usually, they communicate this via a sentence with two clauses. The first clause says something freaky, and the second clause says, “and I’m PROUD OF IT.” Sometimes the something freaky is relatively commonplace. “I like to dance a lot”, for example, or “I watch American Idol.” These are small, simple things that probably don’t affect someone’s desire to do commerce with you. Sometimes the something freaky is a…
  • An announcement that may affect you

    Naomi Dunford
    20 May 2015 | 11:30 pm
    After eight years, I’m finally changing things up. :) Next month, we’re significantly changing both the pricing and the structure of one-on-one sessions. I’m moving over to a longer-term, intensive model of coaching and strategy work. This means that, as of June 1st, we will no longer be selling hourly, a la carte consulting. We’ll be working with clients at a three-month minimum package, and due to the intensive nature, the price is going way up. What This Means For You: Up until June 1st, you can still buy consulting at current rates and structure. For example: 1 session is $225. 6…
  • Product Launch Vs. Evergreen: A Simple Breakdown of Your Options

    Naomi Dunford
    19 May 2015 | 8:42 pm
    Launches are fun. (OK, that’s not true. Launches are lucrative. When you look back at them, you say, “Wasn’t that fun?” and you think it was fun because something good happened at the end. This is very similar to childbirth.) Making money while you sleep is also fun. (Fine. You’re right. I suppose that’s not really true either, because you’re sleeping when it happens. I don’t know why you have to be so pedantic about this. Sheesh.) On this topic, one of the questions that I get asked most frequently is the following: “Can’t I just…
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    The Online Community Guide

  • It's Good To Be Hated

    Richard Millington
    21 May 2015 | 5:42 pm
    First the establishment ignores you, then it hates/mocks you, then it tolerates you, and then you become the establishment.   If you find a lot of people in your sector hate or mock your community, you’re halfway there. Be more worried if people ignore you. 
  • Flattery and Impact

    Richard Millington
    20 May 2015 | 5:43 pm
    If you want someone to join the community, flatter them and explain why you need them in the community.  Don’t flatter someone for who they are. Praise them for what they have done. Don’t tell someone they will have a big impact. Highlight the specific role they can play in the community (and why only them can perform that role). Lots of flattery and lots of impact, that’s the secret. 
  • Eliminating Bias

    Richard Millington
    19 May 2015 | 5:39 pm
    How much information someone knows about you completely changes the type of answers they give you. This is a big problem in the research stage.  Here’s a problem that arises you and your members ask questions.    People might agree with you because they genuinely agree with your statement. They might agree with you because they like you (or their friends do). They might agree with you because they’re busy and want you to go away. They might agree with you because they know you’re heavily invested in something. If you ask ‘what do you think of my site?’ people will…
  • What Is The Best Way To Ask A Question?

    Richard Millington
    18 May 2015 | 5:34 pm
    ...not like that.  When you ask for the best, you're going to get the worst information. No-one knows what you mean.  Does best mean quickest, cheapest, most features, easiest to use, highest performance, most reliable, or something else? If you want members to share useful knowledge, ban members asking for the ‘best’ and teach them to get specific about their situation and their objectives. Use the introduction material to explain how to ask better, more specific, questions to get useful information.  StackExchange has a useful approach here. They use a box above…
  • Answering Questions

    Richard Millington
    17 May 2015 | 5:17 pm
    It's easy to give a well-intended wrong answer to a question. You might give an opinion, when a member wants a fact. To get it right we need to know the 3 reasons why members ask questions:  1)   We want to resolve a problem. If we have a problem, we ask a question to get the information we need to resolve it i.e. "Should I pack warm clothes if I'm travelling to Anchorage in Summer?" 2)   We want validation/connection. If we’re not sure of our status, the actions we’ve taken, or what we’re planning to do, we ask questions to solicit…
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    BlogNotions - Marketers

  • 10 Considerations for a Successful Product Launch

    Allen McKay
    22 May 2015 | 7:59 am
    Why should anyone care about your new product launch? You’ve spent months or even years developing this product – you’re obviously going to be euphoric. But how are you going to build excitement around its release? A successful product launch can garner valuable publicity, bring in new customers and help you expand your business presence into new markets. The trick is to get the ball rolling in the months leading up to and following the release of your new product. The next 10 points provide a foundation to build your marketing strategy around as you prepare for this…
  • Branding: What’s Behind a Name?

    Allen McKay
    21 May 2015 | 8:24 am
    The experience of choosing a name for your business can be akin to picking a name for your child. Deciding to go with an atrocious family name simply for the sake of posterity would be quite unfortunate for a business – or a child (I would provide a few examples but people tend to get snippy about such things). You also wouldn’t want to saddle them with the trendy name of the month, misspell a popular name to make it stand out — or brand them with a title that provokes pity and furrowed brows. So what exactly goes into process of coming up with a brand name? The Treacherous…
  • Changing the Sales Conversation [PowerViews LIVE Highlights]

    Dan McDade
    21 May 2015 | 5:30 am
    On Tuesday, May 12, 2015, I had the pleasure of hosting Linda Richardson on PowerViews LIVE for an informative discussion on Changing the Sales Conversation: How to More Effectively Sell in Today’s Hyper-digital World. Credited as the visionary and leading authority of the consultative sales movement, Linda is also a best-selling author of 10 books, including the recently released Changing the Sales Conversation. As the internet and other fast-emerging technologies continue to make an unprecedented amount of data available to today’s new buyer, traditional sales methodologies are…
  • Phone Lead Scoring: How Does It Work?

    Allen McKay
    20 May 2015 | 9:04 am
    So what elements are included in the phone lead scoring provided by Convirza? While I won’t give you the entire recipe for our lead scoring secret sauce, I will provide a few hints. First, it is important to note that we don’t believe duration—by itself—is a good indicator of lead quality. There are simply other far more important things that happen on the phone that are better indicators of lead quality. However, duration is AN indication of lead quality. So, while we rip on duration as a standalone indicator of lead quality (because it is dumb), we don’t want…
  • Moving Beyond Traditional Call Tracking

    Allen McKay
    19 May 2015 | 7:58 am
    Traditional call tracking has been exclusively about one thing: attribution. Which source produced the phone calls? Did the call come from PPC, organic search, or direct mail? Call tracking was simply telling marketers where the call came from. That’s fine…but it isn’t great. You wouldn’t, for example, use a web analytics tool that supplied only data about which referring source generated clicks. That would be—in 2015—a very substandard web analytics solution. And yet, that’s precisely what call tracking is. Conversation Analytics In early 2014 we…
 
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    The Digital Letter

  • The Great Tech Debate Presidential Candidates Should Be Having

    Ken Yeung
    10 May 2015 | 11:21 am
    Last week, TechCrunch held its semi-annual technology conference in New York City. And while there’s typically nothing surprising about it, there was one notable first for the publication: a presidential candidate took the stage to address the community. That’s right, ousted HP CEO-turned-presidential candidate Carly Fiorina made an appearance on the second day of TechCrunch Disrupt New York for an interview with TechCrunch TV star Sarah Lane. I watched Fiorina’s interview and she was very composed and was intelligent in answering some of the questions (not all). But…
  • Box Seeks To Transform Industries With New Platform, SDKs, and Tools All Enterprise Apps Are Built From

    Ken Yeung
    22 Apr 2015 | 3:54 pm
    In its first public event since its IPO, cloud collaboration company Box sought to shake up the enterprise application landscape with several announcements aimed at changing the way technology is being used in the workplace. From the launch of a developer platform, releasing modular SDKs, unveiling of new resources, and more, Box seeks to facilitate the transformation of the digital enterprise. There’s no question that Box has faced much criticism around its pursuit of becoming a public entity. But now, four months after its IPO, it’s taking what it thinks it needs to convince…
  • The Undefined Path

    Ken Yeung
    18 Apr 2015 | 1:13 am
    Four years ago I began using a new social network and since then, I’ve posted over 7,500 “moments” that only a few friends are privy to see. The service I’m using and of which I’m talking about is Path. And for many years, it’s been a lightning rod for criticism over privacy or just the standard cliche jab: “Are people still using Path?” But after all of that, I personally remain a fan of the service — well at least until recently. It has dawned on me that I’m not really sure what Path is really up to, so I thought I’d jot down…
  • Highlight’s Roll for iOS App Is Great For Quickly Sharing Photos With Friends, But Initially Lacks Unique Features

    Ken Yeung
    16 Apr 2015 | 10:14 pm
    Whatever happened to Highlight? You remember the app — it’s a location-based service that helped you find people near you in an almost serendipitous-type manner. Turns out that it’s still around and the company is still chugging away, especially after raising $4 million in December 2013. The company just launched its first standalone app today called Roll. What makes this new product so special? It’s being billed as a “new way for close friends to keep in touch by sharing their camera roll.” In a way, you could think about Roll as being more akin to Bump,…
  • Facebook Today: A Scary and New Intersection of Our Digital and Real Lives

    Ken Yeung
    26 Mar 2015 | 4:43 pm
    “Build better communities” was one of the mantras featured on at least one of the screens on stage at this week’s F8 developer conference. Hosted by Facebook, the intent was to showcase the latest innovations within the company to get buy-in from developers on how it can further extend its quest to better connect us with each other. At one point, company CEO Mark Zuckerberg offered this battle cry: “Let’s go connect the world.” After the slew of announcements were made, it’s interesting to think how right he just might be. In previous meetings,…
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    Roadtrip and Travel

  • Where to stay in Fiji

    Lary Stucker
    6 May 2015 | 9:56 am
    For the past few months we’ve been planning a trip to the Yucatan Peninsula. However, some family health issues had us rethinking our plans to Mexico and looking at other vacation options. Through our research, Kari discovered that Fiji Airlines was having an amazing deal on flights. A few family discussions later and we end up booking tickets for 10 Nights in New Zealand and 5 Nights in Fiji. Now that we have days blocked out and airline tickets, its time to start planning our adventures. What we’ve discovered so far… image provided by Google maps This will be our first…
  • Bryce Canyon roadtrip

    admin
    18 Jan 2015 | 1:17 pm
    We are just getting started with our new website! Currently we are testing out formatting and mobile capabilities.
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    Digital, Branding, Experiential & Promotions Insights | Moosylvania Blog

  • Current State of Interactive Video – Summer 2015

    Joe Madden
    7 May 2015 | 2:51 pm
    While web browsers continue to roll out release after release and their ever expanding feature set, developers are being given great opportunities to express ideas in new and creative ways. When HTML5 took hold, one key feature was the ‘video’ element to allow for direct access and view-ability of video content right in the browser window. Before HTML5 you had to use restrictive plugins which simply let you view the video. But with HTML5, the video was now just another part of your page and you have full access to it just like any other element on the page.With the ability to…
  • The Real Starting Point

    Jillian Flores
    30 Apr 2015 | 7:49 am
    Advertising is the act of solving challenges through ideas that resonate, but the process to creating solution-oriented ideas is no simple task. Ideas are built, they evolve, and great ones link back to an overarching truth that emotionally connects with and triggers a response from the audience. And, to get to those solution-oriented ideas, teams need a starting place that kicks off thinking and creates conversations.Oftentimes we believe this starting place is a brief, but rarely is this true. David Rockwell, CEO of Rockwell Group, stated in Bassett & Partners video, Briefly, that…
  • Keeping Your Balance on a Pivoting Platform

    Bob Sherron
    24 Apr 2015 | 11:29 am
    This week saw major changes in the way that most Americans, if not most humans, find information on the Internet. In February, Google warned that they would be updating their PageRank algorithm on April 21st to favor sites with mobile-friendly designs for searches conducted on mobile devices. This caused a great deal of anxiety and movement in the industry as brands scrambled to get their sites ready for “Mobilegeddon.” (Side note to CMOs: If this is the first time you’re hearing about this, there is only one link you need.)That very same day, Facebook launched an update to their…
  • The Humble Gif

    Kirsten O'Loughlin
    15 Apr 2015 | 8:12 am
    The GIF is turning 28 years old. Over the past couple of years, I’ve noticed youngins refer to a GIF by its apparently original pronunciation (Jif, like the peanut butter), which I’ve never been able to embrace. This has been a long fought disagreement, but, regardless of your pronunciation, the GIF’s sexy sister, the animated GIF, has grown up into a powerful tool.“There’s a comfort in things that loop. I think that as a species we’re drawn to things that are innately hypnotic.”—London-based digital designer Natalia StuykGIF as ART.I recently fell in love with…
  • The Three Cs of Agency Capabilities

    AnneMarie Greene
    6 Apr 2015 | 3:35 pm
    “You are the average of the five people you spend the most time with.” – Jim Rohn, entrepreneurThink about that, and try to identify who those five people are. I’d like to answer with my family or close friends, but if I’m being honest, it’s my co-workers. And I’m still really happy about that.Why? Because I go to work every day in a gorgeous, restored church, where I am surrounded by a mix of creative talents, strategic thinkers, analytic geniuses and organizational heroes who encourage, challenge and build upon each others’ ideas.It’s not always that perfect or simple, but…
 
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    Pamorama | Social Media Marketing Blog

  • 15 Fantastic Books on Social Media Marketing

    Pam Dyer
    16 May 2015 | 3:48 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • How to Easily Make Animated GIFs from YouTube Videos

    Pam Dyer
    2 May 2015 | 3:36 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • How to Get Started with Instagram Marketing

    Pam Dyer
    11 Apr 2015 | 5:13 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • 9 Awesome Tools for Content Authors and Bloggers

    Pam Dyer
    21 Mar 2015 | 5:07 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • How to Learn Social Media Marketing: 15 Blogs for Beginners

    Pam Dyer
    14 Mar 2015 | 5:29 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
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    DR4WARD

  • How Do You Use LinkedIn To Navigate The Rough Seas Of Social Selling? #infographic

    Dr. William J. Ward aka DR4WARD
    20 May 2015 | 4:25 am
    How Do You Use LinkedIn To Navigate The Rough Seas Of Social Selling? #infographic Internet Marketing Inc. I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting…
  • How Do You Use Social Media To Generate Leads, Get Customers And Drive Results? #infographic

    Dr. William J. Ward aka DR4WARD
    20 May 2015 | 4:10 am
    How Do You Use Social Media To Generate Leads, Get Customers And Drive Results? #infographic Salesforce I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting…
  • How Is Writing A Great Blog Post Like Baking A Cake? #infographic

    Dr. William J. Ward aka DR4WARD
    14 May 2015 | 5:52 am
    How Is Writing A Great Blog Post Like Baking A Cake? #infographic OmniPapers I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the…
  • How Does Programmatic Direct Automate Direct Digital Ad Buys For Set Campaigns? #infographic

    Dr. William J. Ward aka DR4WARD
    14 May 2015 | 5:36 am
    How Does Programmatic Direct Automate Direct Digital Ad Buys For Set Campaigns? #infographic AdReady I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it"…
  • Which Social Media Networks Have The Fastest Growth In Active Users Over The Last Year? #chart

    Dr. William J. Ward aka DR4WARD
    13 May 2015 | 4:38 am
    Which Social Media Networks Have The Fastest Growth In Active Users Over The Last Year? #chart Global Webindex I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly…
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    Contractor Marketing - Contractor Websites

  • Email Marketing For Contractors: Hey, This Sh*t Works!

    Darren
    20 May 2015 | 4:08 am
    If you have a newsletter, you should really consider using it as a foundation for marketing your contractor business. While social media platforms offers single digit organic reach, the construction industry sees a 25% open rate on their email marketing campaigns. Those are hard numbers to argue with.     The post Email Marketing For Contractors: Hey, This Sh*t Works! appeared first on Contractor Marketing - Contractor Websites.
  • 4 Good Reasons to Outsource Your Contractor Blog Management

    Gina S.
    19 May 2015 | 6:40 am
    You’re a contractor, and even after the long hours during the busy season you know you really should be promoting your business on social media. A blog is a good way to help your customers, and, yes, prospective customers get to know you. However, you really don’t have the time to dedicate to writing and posting blog articles and other blog management stuff. A successful blog isn’t just content, it involves many important behind the scenes factors; backing up your site, keeping core files and plugins updated and design changes are all part of blog management for any…
  • Want a Top Contractor Blog That Builds Your Business?

    Gina S.
    14 May 2015 | 9:09 am
    As a contractor, you may not be eager to hear this, but the number one thing that you can do to improve your website and increase traffic is to write a blog. You would probably rather be on a project site or writing a quote, but don’t dismiss the effectiveness of a high quality blog for your construction business. An established blog can expect to drive an average of 55% more traffic to your website than a site without a blog. Why so much? Blog articles are often shared and they answer questions. If you write a helpful article with winter maintenance tips, your customers will share it,…
  • Contractor Website Design-What’s The Minimum?

    Sam
    11 May 2015 | 8:19 am
    Contractor website design isn’t a set it and forget it proposition. Especially not in today’s fast-moving world of algorithm changes and SEO updates. And since the competition is fierce to gain new customers, it’s essential for contractors to develop an online presence through social media and a solid contractor website design that brings in plenty of marketing opportunities. The most vital part of your company’s online presence is your website, so it must have the essential elements required to draw people in and keep them there. Branding Your brand image must be…
  • Why Contractor Website Templates Are Like The Trunk Slammers of The Website Trade

    Darren
    7 May 2015 | 10:10 am
    Why you should avoid contractor website templates at all costs: If you’re looking for a new restaurant to try, a place to buy a new sofa, or a company to remodel your kitchen, where do you look first? 15 years ago, your answer probably would have been the newspaper or your local phonebook. Today though, all the information you need is available at your fingertips through the wonder of the internet. Setting up a website can be an intimidating way to spend a Saturday, especially if you don’t have any experience, which is why it is so tempting to find a contractor website…
 
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    Webolutions

  • Is That Phone Number Really Yours?

    Sarah Boyd
    11 May 2015 | 1:22 pm
    New AdWords Phone Verification If you are currently running Google Pay Per Click campaigns, it is important to stay on top of any upcoming changes or updates. This newest update from Google AdWords states that, “Starting in June 2015, we’ll begin requiring verification of ownership for all call extension and location extension phone numbers.” If you have call extensions and location extensions that do not follow this policy, your extensions will be disapproved. Very simply, you need to prove that the numbers you are using are associated with your business so... Read More…
  • Organically Grow Facebook Fans with Email Marketing

    Carrie Gottschalk
    11 May 2015 | 8:51 am
    Believe it or not, there are many businesses out there that do not have a Facebook business page, or they do have a business page started, but it has little or no fans. I am frequently asked about different ways to grow online communities without spending a huge advertising budget. One tool to grow your online community that you have readily available, but is commonly forgotten, is your email list. If you have been growing your email list for a while, and if it is up-to-date and relevant, you can grow... Read More The post Organically Grow Facebook Fans with Email Marketing appeared first on…
  • Community Leadership is Key to Your Success

    John Brackney
    11 May 2015 | 8:05 am
    Without exception (almost), it is universally understood that when you rise to the top of your profession you should extend your leadership beyond your company. It is not an accident that owners and CEOs of companies sit on boards, speak regularly, are experts for the media and substantively contribute to a spectrum of charitable and community causes. What is less understood is that most business leaders who founded a company or rose to the top of their professions reached this level of success precisely because they were engaging in the... Read More The post Community Leadership is Key to…
  • Elevator Pitch Experience by MasterCard – Experiential Marketing

    Doug Griffin
    11 May 2015 | 7:34 am
    Experiential marketing can take on many different forms. At its foundation, it is about how people can experience your brand across different mediums. It can be delivered in your store, online or through your product itself. Part of it can be how you answer your phone or how your team greets people at events. Today, some of those experiences are how brands transcend the digital to create real engagement. Nowhere do you see that more than at trade shows. These are opportunities for brands to create relevant and contextual experiences... Read More The post Elevator Pitch Experience by…
  • Are You Spending Enough Effort on Conversion Rate Optimization?

    Jody Martin
    8 May 2015 | 3:36 pm
    Let’s face it, most marketers are strapped for time, strapped for budget and barely keeping their heads above water. We know that we should be doing more testing but just have trouble finding the time. What is CRO (Conversion Rate Optimization)? We do find time for all sorts of activities aimed at driving visitors to our websites, but, I would argue, don’t allocate nearly enough effort to figuring out how to get that traffic to convert at higher rates. Conversion rate optimization or CRO is the process of increasing website... Read More The post Are You Spending Enough Effort on…
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    Austin & Williams Unplugged

  • New Perks for Prospective College & University Students

    18 May 2015 | 7:00 am
    This blog has talked about how to improve conversions on your college's landing pages that are used to attract prospective students. But what's the next step, once you have those leads? If you’re a college administrator looking to get more quality students into your lecture halls this year, you know that reputation, ranking, curriculum and location are, of course, critical. But sometimes, it’s those little extras that can tip the scales in your direction. Here are some innovative ways U.S. colleges are filling those seats: Freebie Laptops. St. John’s University in…
  • Four Ad Clichés That Must Go!

    11 May 2015 | 12:00 pm
    The cliché ad scenario. We all know it. We’ve probably pitched or even produced them sometime in our agency careers. But, fellow creatives, it must stop. For the sake of consumers’ sanity and clients’ hard-paid dollars, we need to put a hard stop to ads that feel formulaic and tired. Here are four clichés that I’d put to rest: Auto dealers who yell. Culprit: Every auto dealer ever. Maybe it’s just the region I live in, but it seems that every single car dealership must shout their car slogans from the top of their lungs. Why?!? One New Jersey-based…
  • The Digital Lives of American Moms

    4 May 2015 | 7:00 am
    Not sure what to get Mom on Mother’s Day? Check out her social media pages. According to the latest Nielsen report, American moms use social media frequently: Nearly three out of four visit Facebook daily. When using social media, moms are 38 percent more likely to become a fan of or follow a brand online, and moms who blog are more than twice as likely to follow brands and celebrities compared to the online average. But they’re not just liking or following; they’re buying. To help save time and money, many moms, like me, shop online. Nielsen.com reports that moms are 35…
  • Where Consumers Watch, Video Will Follow

    27 Apr 2015 | 7:25 am
    While television remains the leading media channel for video advertising, there’s been a shift over the past few years to digital video. This is a trend that will likely continue to grow as people become even more dependent on their smartphones, tablets and laptops for media consumption. In fact, according to a recent eMarketer study, video consumed by individuals on a digital device will surpass 200 million views in 2015, making up almost two-thirds of the entire U.S. population. So what exactly is digital or streaming video? This type of advertising falls into two buckets. The first…
  • Bring Your Blog Home

    20 Apr 2015 | 8:00 am
    Turning a blank page into an inviting, entertaining story is only half the battle when it comes to writing a blog. Ensuring your content is factual and accurate brings it home. Wrong or incomplete information, misspellings, inconsistencies, etc., can create confusion, leading to mistrust, which may send your audience elsewhere, never to return. So, if the goal for your post is increased readership (and whose isn’t?), accuracy is a must. Whether you’re a Google person or prefer to Bing it, these five tips show you how you can use online resources, along with just a little elbow…
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    Marketing and Social Media

  • Mental Health Practitioners Beware: Violations of Social Media ‘Code of Ethics’

    Lisa Chapman
    11 May 2015 | 4:21 am
    Are You Unwittingly Jeopardizing your Licensure with Patient Privacy Issues Online? The objective of this article is to explore the issues involved in using online marketing of the licensed mental health professionals’ social media – especially Facebook – and remain compliant with the practitioners’ professional codes of ethics. ‘Content Strategy’ versus ‘Engagement Strategy’? Question: Should licensed practitioners use a (presumably safer) ‘Content Strategy’ – versus implementing an ‘Engagement Strategy’, which is possibly more powerful? Note: an Engagement…
  • Fiverr.com Services for $5 – REALLY??

    Lisa Chapman
    21 Apr 2015 | 7:56 am
      Can You Actually Save Money and Get What You Want, Too? Recently, my good friend and Public Relations pro Aileen Katcher posted a blog item on her website “Katcher In Their Eye” (get it?!) about a friend who had a bad experience with a Seller on Fiverr.com. Aileen’s conclusion was, essentially, “you get what you pay for”. I certainly understand her point of view – regarding the gentleman who spent $5 for his logo on Fiverr.com, then wasn’t satisfied. He had a bad experience. In her PR business and throughout her distinguished PR career, Aileen Katcher has known an…
  • Use Social Media Marketing Tools to Save Time and Manage Social Channels Better

    Lisa Chapman
    31 Mar 2015 | 4:58 am
    Content Curation Tools, Content Discovery Tools and Social Media Management Tools Guest Author: Jessica Davis When you sit down to find relevant content to put before your social media audience, do you wish there were more hours in a day? Do you still follow an archaic system of posting content that involves logging in to Facebook first, followed by Twitter and then Pinterest or any other social networking site? Is social media analytics still an elephant in the room? Here are some awesome social marketing tools that if you explore very soon, your answer to these three questions will be an…
  • Need More High Page Rank Backlinks?

    Lisa Chapman
    10 Mar 2015 | 11:24 am
    Citizen Reporter Sites – Overlooked Marketing & SEO If your SEO Plan embraces a content marketing strategy, this is one tip that you just don’t want to miss. Find out how to repurpose your press releases and expand beyond the standard online press release sites. Gain valuable ‘link juice’ (SEO value) and increase traffic to your site. Citizen Journalism Boosts Your SEO and Page Rank Citizen reporter sites are often overlooked. But they are important to online marketing for a few very good reasons; Content marketing If content marketing is one of your primary online social…
  • SEO Package vs. Custom SEO

    Lisa Chapman
    10 Feb 2015 | 6:00 am
    Can a Search Engine Optimization Package Deliver Results – Page One Google? Did you know that 70% of your Target Audience uses online search to find your service or product, and 75% of them never click past the first page of results? What is SEO? According to Wikipedia, “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (‘organic’) search results.” It’s not always about getting visitors to your site, but getting the right kind of visitors. That’s what MOZ proclaims at the…
 
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    Smedio - Business Ideas Worth Sharing

  • How to Make Mobile Visitors Buy More

    Douglas Idugboe
    22 May 2015 | 10:40 am
    Mobile visitors have become even more important to your online business success. Their importance was recently substantiated by the recent mobile friendly Google algorithm changed dubbed “Mobilegeddon.” Although the expected “apocalyptic” impact of the update is believed by many to have been overblown, it however does reveal how important mobile visitors have become to the intelligent digital entrepreneur. The question now is, is your website ready for mobile visitors? If it is, the next question would be, is your website set up for mobile conversion? If you…
  • Engage Millennials at the Workplace with These 4 Apps

    Tracy Vides
    19 May 2015 | 11:01 pm
    Are you a millennial? With millennials now making up the largest chunk of the workforce, there is a good chance that you might be. Just for your reference, people born between 1981 and 1992 are typically called the millennial generation. The generation that grew up with the internet and the digital revolution well underway. The one that is all about themselves. The one that refuses to move out of their parents’ basements. The one that is socially conscious and liberal in its attitudes. Most importantly, the one that will make up 75% of the workforce by 2030. This is a generation that was…
  • Mark Cuban’s 12 Rules for Startup Success

    Douglas Idugboe
    13 May 2015 | 3:58 am
    Mark Cuban has a lot of advice for startups that want to play with the big boys. The fact is, it’s tempting most times to play like the big boys when just starting out. As tempting as it is, it’s always a startup suicide mission when you startup your business without proper guidance and rules. In the video and infographic by Entrepreneur below, Mark Cuban laid out 12 rules startups must live by if they are to succeed: Want more stuff like this? Hit the "Like" button below to get notified via Facebook... The post Mark Cuban’s 12 Rules for Startup Success appeared first on…
  • How to Effectively Upsell and Cross-Sell [#infofraphic]

    Douglas Idugboe
    30 Mar 2015 | 8:57 am
    Are you familiar with upselling and cross-selling? If not, let me start by defining both terms to you: Upselling is a sales strategy that presents a buyer the chance to upgrade a purchase to a related product or service with more features and add-ons, often for more money, to increase a purchase volume. Cross-selling is similar to upselling. However, it is the process of selling different product or service to existing customers, again, to increase purchase volume. As a business, if you’re to grow at exponential rate, you should upsell and cross-sell with every sale whenever possible.
  • Why Mobile Gaming is the New Landscape for Advertising

    Douglas Idugboe
    23 Mar 2015 | 10:12 am
    What does mobile gaming mean for advertisers? Advertising relies on a fairly fundamental principle: put your product where the eyes are. No matter how good a product or service may be, if people don’t know about it, then it might as well not exist at all. Many good products have failed to live up to their potential due to poor advertising (and it’s probably true that many more inferior products have found great success through the power of advertising alone). This principle explains why, increasingly, advertisers are starting to look at mobile gaming. There were 144 million mobile…
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    Great B2B Marketing

  • Top 6 Ways that Marketing Supports B2B Sales and Revenue

    Christopher Ryan
    19 May 2015 | 1:26 pm
    Since the early days of B2B marketing and sales, marketing VPs have been asking that puzzling but oh-so-important question: “What […] The post Top 6 Ways that Marketing Supports B2B Sales and Revenue appeared first on Great B2B Marketing.
  • Does Your B2B Sales Model Need an Overhaul or a Tune-up?

    Christopher Ryan
    11 May 2015 | 12:30 pm
    When designing a new, or optimizing an existing, sales model, you will be faced with some tough but extremely important […] The post Does Your B2B Sales Model Need an Overhaul or a Tune-up? appeared first on Great B2B Marketing.
  • How to Validate Your B2B Go-to-Market Plan

    Christopher Ryan
    24 Apr 2015 | 9:53 am
    My team and I are often asked to comment on – or do a more formal evaluation of – a […] The post How to Validate Your B2B Go-to-Market Plan appeared first on Great B2B Marketing.
  • How B2B Marketing Supports Sales Enablement

    Christopher Ryan
    14 Apr 2015 | 9:07 am
    There is a lot of industry buzz around the term “sales enablement.” This is terrific because the marketing department should […] The post How B2B Marketing Supports Sales Enablement appeared first on Great B2B Marketing.
  • Nine Critical Criteria For Selecting Lead-to-Revenue Technology

    Christopher Ryan
    3 Apr 2015 | 8:34 am
    My team and I write lots of content for our B2B clients. We also keep our own content stream flowing […] The post Nine Critical Criteria For Selecting Lead-to-Revenue Technology appeared first on Great B2B Marketing.
 
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    Professional Services Marketing Today

  • Professional Services Marketing Today’s Blog Roundup

    Sylvia Montgomery
    22 May 2015 | 5:46 am
    We’ve seen a lot of new trends emerge so far in 2015. And it can often be a challenge to stay on top of what’s happening in professional services marketing. To help, we put together a list of some of our top posts this year to help guide professional services firms through marketing questions and challenges. 10 Essential B2B Marketing Strategies for Your Professional Services Firm Thanks to the evolving tendencies of buyers, B2B marketers have more strategies at their disposal than ever before. Since research shows professional services buyers are more likely to search for a firm…
  • 3 Reasons Why Mobile Matters for Professional Services

    Kathy Dam
    21 May 2015 | 5:24 am
    A few years ago, it was easy to look at mobile marketing as just another passing fad in the marketing world. But if every person you know has a smartphone, how important is it to make your website mobile-friendly? Does responsive design make that much of a difference? While the answers to these questions may not have been definitive over the last several years, we’ve officially crossed the mobile threshold and can now say with certainty: mobile marketing matters. Here are the top three reasons why: 1. There Are More Global Mobile Users Than Desktop Users Way back in 2008, analyst Mary…
  • 12 Tips to Optimize Your LinkedIn Profile for Social Selling

    Teresa Slider
    20 May 2015 | 6:18 am
    "You can create a business, choose a name,” Sir Richard Branson told Inc. magazine, “but unless people know about it, you're not going to sell any products." …Or, professional services, for that matter. And it’s not just advertising, promotion, direct mail and website content that helps you sell. In professional services, it’s all about the quality of the people working on the front lines—their areas of expertise, their insights, and their ability to solve client problems. Your employees are your advantage. Highlight Your Visible Experts℠ on…
  • 5 Technology Services Blogging Blunders to Avoid

    Nikki Poe
    19 May 2015 | 6:06 am
    Starting a new technology blog is exciting, a little intimidating — and comes with a long list of important decisions. You know that, first and foremost, you want to produce educational content that is valuable to your target audience. Yet, somehow, despite your best efforts to establish a strong blogging routine, you may find yourself hitting a few common roadblocks. Here are five common mistakes new bloggers face in the technology services space and how to avoid them Challenge #1: Developing a content strategy Online content based on a thoughtful content strategy can help you reap…
  • Rethinking Referral Marketing: A New Research-Based Approach to Referrals

    Lee Frederiksen
    18 May 2015 | 7:28 am
    When it comes to professional services marketing techniques, the referral is as tried and true as it gets. Decade after decade, firms have sought to generate referrals from clients and turn successful relationships into new business. And they’ve continued to follow this strategy because in principle, it works. But the problem with any longstanding, workhorse technique is that it can grow rote. Stuck in a rut rather than adapting and innovating. And unfortunately, for many firms, this is exactly what has happened with their referral marketing strategies. While the marketplace – and…
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    Aaker on Brands

  • How to Win The Race for Brand Relevance

    29 Apr 2015 | 12:00 am
    The biggest threat facing most brands today is the loss of relevance, because the category or subcategory they are serving is declining. If a group of customers wants a battery-powered car, it doesn't matter how much they love your hybrid brand. It will not be relevant. A newspaper can have the best new coverage and editorial staff, but if readers are diverted to cable news or blogs, relevance declines. If a customer becomes health conscious, loyalty to a high calorie beer goes out the window.The threat emerges when customers are no longer buying what the brand is perceived to be selling. New…
  • How Xiaomi Became The Ultimate Disruptor in 6 Steps

    21 Apr 2015 | 12:00 am
    Less than five years old, Chinese brand Xiaomi ranks third in global smartphone sales, selling 60 million last year with a market cap of 45 billion dollars. And yes, you read that right – the brand is less than five years old.It’s a classic success story of a brand using innovation to create multi-“must haves” that define a new subcategory and then, as the exemplar, managing that subcategory to victory. Clayton Christiansen would say that Xiaomi functioned both as low-end and new market disruptor. With its low price and e-commerce distribution strategy, the brand brought smartphones…
  • Why Companies Who Care Win Both Hearts and Market Share

    7 Apr 2015 | 12:00 am
    In a fascinating study, two Italian researchers from the University of Rome Maria Assunta Barchiesi and Agostino La Bella documented the fact that the most admired companies in the world as reported in Fortune have social responsibility as a key part of their core values. It’s more dominant than customer service, employee focus or any measure of excellence. Further, financial goals like growth and profitability are actually not reflected at the values level. The suggestion is that elevating social responsibility involves an orientation that leads to financial performance over time – or at…
  • What You Can Learn From The Best Print Ad Ever

    25 Mar 2015 | 12:00 am
    When identifying the top print advertisements and best headlines in the last century of advertising, a 1926 ad written by a young, green copywriter always makes the cut.John Caples, only one year on the job, wrote: “They laughed when I sat down at the piano—but when I started to play!”Caples’ assignment was to entice people to buy piano lessons by correspondence from the U.S. School of Music. The hero of the ad was ridiculed by the guests when he sat down, but the ridicule turned to accolades and applause when he begins to play, only a few months after starting the correspondence…
  • How OpenTable Fought And Won The Relevance War

    18 Mar 2015 | 12:00 am
    In the future, marketing will involve category or subcategory competition more than brand coopetition. The winners will develop sets of “must have” innovations that will define or redefine subcategories, making competitors irreverent or at least less relevant. One challenge is to create “must haves” that can be delivered and will resonate with customers. Another is to become and remain the subcategory exemplar and to manage the subcategory so that it wins and evolves over time. It’s not easy, but the payoff is huge – and the alternative “my brand is better than your brand”…
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    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • How Much NOT Following Up Is Costing You – And How To Fix It

    Sydni Craig-Hart
    21 May 2015 | 8:35 pm
    We have the best of intentions to follow-up on interest in our business. As well we should, because the fortune we want to make is in the follow-up. The people we meet when we’re out networking, speaking or who are referred to us represent thousands, tens of thousands, maybe even hundreds of thousands of dollars in revenue for our business. Our “best intentions” to follow-up are great, but intentions alone seldom create results. ACTION gets you results. The first action you want to take with a new prospect is to welcome them into your community. You can do this by introducing them to…
  • Small Business Marketing Company, Smart Simple Marketing, Named 2015 Diverse Supplier of the Year

    Sydni Craig-Hart
    20 May 2015 | 6:09 am
    Western Region Minority Supplier Diversity Council (WRMSDC) recognizes Bay Area firm above hundreds of small businesses in Northern California, Hawaii and Nevada. San Francisco, CA (PRWEB) May 20, 2015 Sydni Craig-Hart and Nino Campos at WRMSDC Awards Gala The Western Regional Minority Supplier Development Council (WRMSDC) has selected a San Francisco bay area small business marketing company, Smart Simple Marketing, as its Supplier of the Year for 2015 (Class 1). The organization, which champions the use of minority-owned businesses in the corporate procurement process throughout Northern…
  • How to Create a Social Media Posting Schedule

    Sydni Craig-Hart
    16 Apr 2015 | 8:58 am
    You know that sticking to a schedule is important for your business. It helps you get things done, and keeps everything running smoothly. The same is true when it comes to your social media marketing. Understand which networks are right for your business before creating a posting schedule. Most businesses use Facebook first. But you may also want to get setup on Twitter, LinkedIn, Pinterest, or Google+ — depending on the audience you’re trying to reach. If you’re not sure where your audience is hanging out, this cheat sheet should help:      The post How to Create a Social Media…
  • How to Get REAL Results Using Social Media To Market Your Business

    Sydni Craig-Hart
    3 Apr 2015 | 3:07 pm
    Do you have a love / hate relationship with social media? You love how fun and easy it is to connect with family and friends. You have fun discovering and sharing new brands. But when it comes using social media to market your business, you struggle to figure out how to get paying customers and real results. Here are 5 proven tips to help you get a return on the time and effort you spend on social media marketing:      The post How to Get REAL Results Using Social Media To Market Your Business appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful…
  • Quality vs. Quantity: Which Relationship Marketing Style is Best for Your Company?

    Sydni Craig-Hart
    12 Mar 2015 | 6:00 am
    How you communicate with and engage your customers is the most important aspect of your business and your brand. After all, it is in building long-lasting connections that you build long-lasting businesses. Just like your overall marketing strategy, your relationship marketing style does not come in a one-size-fits-all package. Relationship marketing focuses on customer retention and the quality of engagement of the customer with your brand. Following is an overview of the two main relationship marketing styles. Which one is right for your business? Relationship Marketing: A focus on quality…
 
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    TrinityP3

  • Why high quality content creation is the secret to organic growth

    Midge Hand
    21 May 2015 | 3:32 pm
    This post is by Midge Hand, Founder and Director of High Profile Enterprises and a Copyblogger Media Certified Content Marketer. Midge has been working with TrinityP3 on an inbound marketing strategy since early 2011. When you saw the headline of this post you might have thought… oh no, not another blog about content! Why is content so important? Because the Google God said so… Google published several statements when they were just a few years old and some of them still hold true. One of them is: “Focus on the user and all else will follow” And Google has said that one of…
  • Should your agency be listed in TrinityP3’s Agency Register?

    Darren Woolley
    19 May 2015 | 4:11 pm
    This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. When we started managing agency search projects more than a decade ago it was fairly obvious that we would need a way of keeping up to date with the agency market. As our reputation grew, many agencies started couriering their credentials documents to us. Folders,…
  • What is the future of business, marketing and next generation jobs?

    Darren Woolley
    17 May 2015 | 3:31 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. LIVE in the RPP FM studio every Friday, is ‘Taking Care of Business‘, one of the few dedicated radio business programs that focus on all businesses large and small. Host Jacki Mitchell, is an international award winning brand, marketing and business strategist with a…
  • The importance of PURPOSE, PEOPLE and PROCESS in improving marketing PERFORMANCE

    Darren Woolley
    14 May 2015 | 3:56 pm
    This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The P3 in TrinityP3 has always stood for People, Purpose and Process. Helping people achieve commercial purpose through the creative process. P3. But there is a fourth P that is so intrinsic it is unspoken – Performance. TrinityP3’s purpose is to work with…
  • When Account Management / Client relationships are too close

    David Angell
    12 May 2015 | 4:07 pm
    This post is by David Angell, General Manager of the fast-growing Melbourne market, and national Head of Media at TrinityP3. In these roles, David brings his media-specific, broader commercial and relationship expertise to bear on a diverse range of projects, with one core objective – achieving beneficial results for our clients. Over my years in agency-land, I’ve been fortunate enough to carve some genuinely close relationships with my clients. Relationships where I no longer work with them but we’re still in touch ten years on, I’ve been to their wedding, or met their children,…
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    Circle Research

  • Business volunteering – people or profits?

    Beth Pearson
    12 May 2015 | 1:55 am
    Last year we started a volunteering programme here at Circle.  We’d always supported various charities through donations or fundraising, but felt that perhaps our time might be just as valuable. So as a company we pledged to donate a month of our time in ‘man-hours’ every year to charity and worthwhile causes.  In part we did so by volunteering at an inner-city school in London.  But our focus was on donating our services pro bono – after all, we’re research professionals so surely the greatest value we can offer is in sharing this specialist expertise.   The result is the…
  • The benefits of marketing automation aren’t automatic

    Andrew Dalglish
    5 May 2015 | 5:09 am
    Predictions that 2015 is the year of marketing automation seem to be spot on.  The latest Benchmarking Report from B2B Marketing reveals that the vast majority of B2B marketers have either adopted an automation solution (43%) or plan to in the next 12 months (45%).  If you’re about to take the plunge there are some valuable lessons to be taken from those who have gone before. They’ll tell you to carefully manage your own and others’ expectations.  Most adopted an automation system to achieve three goals: to better manage leads, to deliver more relevant content/messaging and to…
  • What system 1 and 2 thinking mean for B2B marketers

    Andrew Dalglish
    31 Mar 2015 | 10:50 am
    A clever chap called Daniel Kahneman has a theory. When making decisions there are two systems in our mind which influence the outcome.  System 1 works at a sub-conscious level without us knowing it.  Using intuition and beliefs about how the world works, it makes a rapid assessment of the situation then quickly settles on a course of action.  In contrast, system 2 works at a conscious level.  Using deliberative reasoning and logic, it carefully evaluates the situation before reaching a conclusion. In everyday life we rely mostly on system 1 to effortlessly make decisions, but…
  • Shape the B2B Barometer

    Andrew Dalglish
    24 Feb 2015 | 1:40 am
    The B2B Barometer has been a consistent feature of the B2B landscape since 2009.  Now it’s evolving and you can shape its future. The B2B Barometer was designed as a ‘state of the nation’ study.  At a macro-level this gives a measure of our industry’s health and reveals key trends.  At a micro-level it gives you a sense of how your approach to marketing compares to that of your peers. To do so the B2B Barometer uses an online survey to ask client-side B2B marketers eight questions: How confident are they in their organisation’s economic outlook? What are their most important…
  • The month in #mrx

    Beth Pearson
    10 Feb 2015 | 9:51 am
    Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot. What do surveys and Bollywood have in common? This month saw an unusual collision of two worlds.  The #mrx hashtag saw a leap in popularity with more than 20,000 tweets in the month.  “Finally”, I thought, “research is quite a cool industry to be in”.  But my joy was short-lived (although I still maintain that research is cool).  It turns out that our beloved hashtag had been adopted by Bollywood fans to discuss…
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    Inbound Unwound - Marketing Insights

  • How To Make The Best LinkedIn Profile For Social Selling

    22 May 2015 | 5:57 am
    A lot of people are buzzing about social selling lately and that got me thinking about Willy Loman. The tragic hero of Arthur Miller’s classic 1949 play, Death of a Salesman, ultimately fails as a salesperson because he is unwilling to give up his emphasis on longstanding personal relationships and adapt to modern sales methods. In Willy’s heyday, the personal connection was everything in terms of generating sales and attracting leads. But, by the time of his tragic fall, his more adaptable colleagues were eating away at all his market share by using more modern techniques. The moral of…
  • Email Marketing Metrics: What To Check And What To Skip

    21 May 2015 | 5:45 am
    When executed properly as part of a comprehensive inbound marketing strategyemail marketing provides value to businesses looking to attract and convert leads. Too many businesses, however, carry out their email marketing campaigns haphazardly, leading to declining ROI and poor results. To achieve optimal results with your email marketing efforts, start with strategy. Too many marketers simply send emails to their lists when they have time, with little thought to what tactics perform best. The other major way that companies botch their email marketing endeavors is not paying attention to their…
  • 4 Reasons Free Trials Or Demos Won’t Drive Inbound Marketing Leads

    20 May 2015 | 6:16 am
    Software companies are notorious for rolling out self-serving bottom-of-the-funnel offers, like "Try Our Free Demo" or "Download Our Free Trial." Then, they’re surprised when hardly anyone fills out the forms to experience their software. There is a major misconception among the leadership of these technology companies. They think that people would be interested in investing time and energy in trying the software before they buy it.
  • Inbound Marketing Metrics Are Nothing If You Don’t Take Action

    19 May 2015 | 5:17 am
    Inbound marketing metrics are fantastic – but only if you take action on your findings. If you simply track for the sake of tracking and never make any adjustments to your program, do anything different or try anything new, you’re never going to realize the full potential of your inbound program. One of the major advantages of inbound marketing is that you're able to identify what is and isn't working right now, implement adjustments to the program today and see the results tomorrow.
  • Screw Your Ego: Successful Inbound Marketing Isn’t About You

    18 May 2015 | 5:07 am
    I know. You’re great, and your business is great. Your people are great, and your product is great. And because of this, you want to tell everyone how great you are. After all, once they hear it, they’d be crazy not to hire your company, right? Does any of this sound familiar? Even if it doesn’t, it’s probably what you’re doing with your marketing today. If you’re talking about yourself more than you’re talking about your prospects, it doesn't matter whether you see your marketing in my example above or not. This is exactly what your prospects hear when they read your website or…
 
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    Shopper 360

  • We’ve Moved to a New Blog!

    admin
    5 May 2015 | 7:49 am
    The Shopper 360 Blog is now part of The Market Research Blog – an editorial hub for all things market research and consumer insights. The Market Research Blog delivers unique information and perspectives from the best and brightest in research every day, and is devoted to advancing the research profession and careers of market researchers. We will continue to feature specialized shopper and retail insights content on The Market Research Blog every week. Check out our latest posts here. For any questions about our blogs or inquiries about submitting guest posts, please contact Amanda…
  • This Week In Shopper Insights: 4/27/15 – 5/1/15

    Ryan Polachi
    1 May 2015 | 6:21 am
    Apple’s Retail Strategy Is Paying Off: Number are higher than expected 8 Interesting Facts About Mobile SEO Why Social Media Companies Want To Control the Internet of Things: Commanding attention and the importance of location Improving Customer Experience for Online Shoppers: 12 Ways to keep customers coming back What Even Is A Generation Z and What Do They Want? The future of America wants your job Research Shows Millennials Don’t Respond To Ads: The same old tricks aren’t working One-To-One Omnichannel: Retailers converse in a more personal way Why Your App Should…
  • Do Smartphones Create More Impulse Purchases for Mobile Shoppers?

    admin
    28 Apr 2015 | 9:23 am
    Smartphones have emerged as a vital platform for sales in the retail world. Today, smartphones allow consumers to access information more easily and give them a quick, efficient means to purchase goods. However, recent studies by Thae Min Lee of the Department of Business Administration at Chungbuk National University, South Korea have shown that this easier form of purchasing means that smart shoppers are more likely to make impulse purchases. Due to the easy nature of purchasing on smartphones, shoppers have been found to believe they are being ‘smart’ in their purchases. The new…
  • This Week In Shopper Marketing: 4/20/15 – 4/24/15

    Ryan Polachi
    24 Apr 2015 | 7:30 am
    Amazon Create Potential Edge For CPG Brands: Utilizing dash buttons Will Apple’s Shift In Retail Strategy Be Successful? Online may not create as much buzz as store lines Travel Retail: A new dawn for sunglasses in airports Price Consistency v. Discounts: Which retailers need what? iPhone 7: Apple patents ‘flexible screen’ The Changing Face Of The U.S. Super Consumer: The new super consumer is becoming decidedly multicultural How To Get People To Change Their Passwords: Convincing consumers to protect themselves online Move Over Clash of Clans: America has a most lucrative…
  • This Week In Shopper Insights: 4/13/15 – 4/17/15

    Ryan Polachi
    20 Apr 2015 | 7:01 am
    GasBuddy Brings Digital Coupons To C-Stores: New portal tries to drive in-store traffic and sales Apple Forgoes Long Lines With Latest Retail Strategy: Pre-ordering online is the way of the future 5 Cost-effective Ways To Increase In-Store Traffic How To Get Big Box Retailer Buyers To Carry Your Product: Using FOMO to open doors for your product Designing A Great Customer Experience: 5 Questions to help you develop one Dirty Social Media Data: Be wary as it may misguide your consumer behavior tracking Using Big Data And Machine Learning To Enrich Customer Experiences: Customer interaction for…
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    DMR

  • Memorial Day Summer Reading Sale! DMR Books Deeply Discounted This Weekend!

    Craig Smith
    23 May 2015 | 3:52 am
    Not Getting Enough Traffic to Your Website? find out how to fix that with my latest eGuide The Summer is a great time for beaches, bbqs...and reading. If you want to take advantage of your downtime this season and get caught up on marketing strategy, you're in luck. This weekend (Friday-Monday), I am marking down both of my helpful eBooks to their lowest prices yet. If you are looking to generate sales leads from LinkedIn and/or optimize your website to attract ridiculous traffic to your content, these books are for you. The weekend will be over soon and these books will be back to full…
  • Massive Stat Update, Round 3: Google, Gmail, Instagram, JD, LinkedIn and More

    Craig Smith
    21 May 2015 | 6:14 pm
    Not Getting Enough Traffic to Your Website? find out how to fix that with my latest eGuide Here we go with round three of this multi-week (I was more behind than I originally thought) wave of stat updates. Today's updates are brought to you courtesy of the letters "G," "H," "I," "J," "K," & "L." There are a number of digital heavyweights in this round including Google, Instagram and LinkedIn.
  • Stat Update Round 2 Including a Bunch of Facebook, eBay, Flickr and Flipboard Stats

    Craig Smith
    20 May 2015 | 2:12 pm
    Not Getting Enough Traffic to Your Website? find out how to fix that with my latest eGuide For round 2 of my stat update blitz, I focused pretty heavily on digital heavyweights Facebook and eBay. All of the new stats for them are listed below along with interesting stats for a number of other digital companies.
  • Loads of New Stats Including DropBox, Airbnb, Alibaba, Baidu, Box and More

    Craig Smith
    19 May 2015 | 5:59 pm
    Not Getting Enough Traffic to Your Website? find out how to fix that with my latest eGuide This week, I am working double-time to chip away at the mounds of new stats that have accumulated over the past few weeks and get the more interesting ones posted. Tonight's updates include a bunch of new stats for digital companies of all sizes and from all over the globe. This is the first of 3 days of updates, so be on the lookout for tomorrow's updates, which include a bunch of interesting Facebook stats, among others.
  • 17 Updated User Totals Including Alibaba, Amazon, eBay, Facebook Messenger, JD, Netflix, QQ, Paypal Pinterest and WeChat

    Craig Smith
    19 May 2015 | 4:59 am
    Not Getting Enough Traffic to Your Website? find out how to fix that with my latest eGuide My most recent round of user total updates was a big one. Between public companies reporting quarterly earnings, a few private companies offering new tallies and a few gems from earlier this year that I missed in previous rounds, this round includes some of the biggest names in the digital world. Below are the newly updated totals. For about 800 more user totals, be sure to visit my big list.
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    Digital Jungle

  • Digital Jungle Wins Russian Phone Maker, Yotaphone

    Eliot Liang
    12 May 2015 | 11:24 pm
    Beijing, May 13th 2015: Digital Jungle, a leading cross-cultural digital marketing Agency that works with international clients to target Chinese audiences across the world, announced today their collaboration with the Russian smart-phone developer Yota Devices to promote and market the Yotaphone 2 dual-screen always-on smartphone in the Chinese market. Yota Devices believes in a business Read More The post Digital Jungle Wins Russian Phone Maker, Yotaphone appeared first on Digital Jungle.
  • Digital Jungle wins Mission Foods in China

    Eliot Liang
    6 May 2015 | 7:15 pm
    Beijing, CHINA May 7th 2015 Digital Jungle, a leading cross cultural digital marketing Agency that works with international clients to target Chinese audiences across the world, announced today their collaboration with Mission Foods, a leading global manufacturer of flatbread, corn and flatbread-related products, for the promotion of their wraps and tortilla- chips ranges for the China retail market. Mission Foods Read More The post Digital Jungle wins Mission Foods in China appeared first on Digital Jungle.
  • Understanding and Using Chinese KOLs

    Meg DeJong
    3 May 2015 | 11:31 pm
      What are Chinese KOLs? Chinese KOLs (Key Opinion Leaders) usually have millions of followers on social networking sites, such as Weibo (which boasts an impressive 600 million accounts), and therefore have a lot of influence. Since China has a collectivist culture, followers’ buying decisions are heavily influenced by KOLs. Chinese people are more likely Read More The post Understanding and Using Chinese KOLs appeared first on Digital Jungle.
  • Chinese Luxury Consumers Do Their Research

    Meg DeJong
    26 Apr 2015 | 6:14 pm
      Today, China is an undoubtedly important market for luxury brands. This is supported by the fact that there are almost 3 million luxury consumers in Mainland China. These consumers can be broken down into two distinct categories: Luxury and Super Luxury consumers. Luxury consumers are those who have spent $1 million in personal wealth, Read More The post Chinese Luxury Consumers Do Their Research appeared first on Digital Jungle.
  • Selling Property to Chinese Clients

    Meg DeJong
    19 Apr 2015 | 10:05 pm
      Many major real estate agencies are aiming to target Chinese clients. While some agencies are opening offices in Asia, others are hiring Asian staff and listing properties on Mandarin or Cantonese websites. However, utilising digital platforms is by and large the most cost effective way to attract Chinese buyers. Digital platforms allow real estate Read More The post Selling Property to Chinese Clients appeared first on Digital Jungle.
 
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    New Media and Marketing

  • 5 Dumb things that businesses are doing today

    richmeyer
    22 May 2015 | 12:57 am
    If the business of America is business than we are in a hell of a lot of trouble.  It seems sometimes that some of the best and brightest people are the ones being shown the door while the established empty suits understand that they can get away with not performing if they make some changes ore get their names in the trade press.  The amount of money companies wasted on hiring big consulting companies staffed with MBA’s whose job it is to recommend changes based on their ideal of a business is staggering sometimes.  Then there are businesses who try and sell us stuff via the free…
  • 10 traits that make a great marketing person

    richmeyer
    21 May 2015 | 12:24 am
    The theory that big data is bullshit coined by journalists or consultants who love to pontificate while never actually having to produce real results.  It doesn’t matter where you went to school or what company you worked for, what makes a great marketing person is a keen understanding of today’s consumer along with the ability to tell a story and believe in what you’re marketing. Big data is a buzzword and too many B2B’s organizations see it as an opportunity to sell marketing departments software that can supposedly provide a wealth of insights.  In addition,…
  • Defining True Magnetic Content: A Five-Factor Framework

    richmeyer
    20 May 2015 | 8:40 am
     McCann Worldgroup EVP Vipin Mayar has contributed  to a new book for digital marketers and advertisers, Digital Impact: The Two Secrets to Online Marketing Success and frankly it is the best book on digital marketing I have ever read.  Take all the other books written by social media experts and throw them away because this one is a keeper.  Here are the authors take on Magnetic Content. To consistently create and deliver Magnetic Content that captures consumers’ attention and engagement, you need a framework, or a set of criteria, to direct your efforts. In your initial steps toward…
  • Stop talking about men: woman rule shopping and now science can prove it

    richmeyer
    15 May 2015 | 2:39 am
    With an estimated $2.1 trillion in spending power, moms influence 85% of all purchase decisions and buy nearly everything for everybody.   Based on consumer neuroscience, a growing area for marketers looking to better understand consumers in more depth and with greater detail and precision, we know that moms and women in general use more areas of their brains to process information than men do, giving them enhanced multi-tasking, especially when it comes to shopping activities. So based on these insights, marketers and ad agencies need to understand some best practices when it comes to…
  • The consumer has not bounced back

    richmeyer
    14 May 2015 | 4:22 am
    Macy’s reported today that sales and profit are down. The company blamed weather and increased competition for the slump. But the most disturbing reason business is declining could be the state of the average Macy’s consumer. “The consumer has not bounced back with the confidence that we were all looking for,” CEO Terry Lundgren said at the Goldman Sachs Annual Retail Conference in September. OK, as someone on LinkedIn said “who shops at Macy’s anyway?”.  He could be right, but Macy’s is on to something here.  Despite recent gains in…
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    RELATIVITY

  • An Untapped Resource: 5 Reasons to Hire Seniors

    Baker Creative
    21 May 2015 | 9:29 am
    Today’s seniors don’t want to just sit around doing nothing, many of them want to work and have a lot to offer. Some need to work to maintain their lifestyles, others want social interaction... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Breaking News! New Anti-cyber Bulling class to help keep you and your family safe.

    18 May 2015 | 9:05 am
    Check out our Anti-cyberbullying week 4 segment: http://bit.ly/1LdIoqQ We are offering a online class to learn more at: http://bit.ly/1HpZ3cb. A discount is offered for a limited time only. The post... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Are You Making These Social Media Mistakes?

    Baker Creative
    30 Apr 2015 | 9:01 am
    First impressions are now often made online—through social media and websites like Google—instead of in person. There’s no easier way to make yourself or your organization into a pariah than social... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How one button can change how you shop

    4 Apr 2015 | 8:10 am
    Ever go to wash your clothes to find out you ran out of detergent? Amazon dash is a new way of helping you remember to pick up that all important necessity with out even leaving home. They have... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Google’s one stop bill pay option

    25 Mar 2015 | 4:23 pm
    It seems like everyone from Samsung to Facebook is looking at how they can help you with your money. Google’s new service called pony express will allow users to pay their bills online as an... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    FIND the CLIENT

  • The World’s Leading Event for Coaches

    Brian Farrell
    6 May 2015 | 3:30 am
    Last year I had a great experience with the online World Business and Executive Coach Summit (WBECS). The long list of transformational speakers gave me and the coaches I work with remarkable tools and resources that accelerate success. And it’s about to happen again. Check out the end of this email to see just a few names on the list. Each year WBECS offers a complimentary set of world class sessions you can attend online at your convenience. Pick the sessions that you most resonate with that are most relevant to you right now. The value I have received each year has been excellent and…
  • WBECS Pre Summit Coaching Series

    Brian Farrell
    4 May 2015 | 10:57 am
    The WBECS Pre-Summit series of complimentary sessions starts this week and I wanted to personally recommend a session from Carol Kauffman the President and Co-Founder of the Harvard Institute of Coaching. You can register for this complimentary session by clicking the week 1 in the session schedule and signing up here: http://partners.wbecs.com/a/WBECSpresummit2015/bf1 Session Title Learn to do the P.E.R.F.E.C.T. Scan To Increase Your Capacity To Access And Sustain Peak Performance. Session Description With over 40,000 hours of experience, and exposure to many models and approaches Carol has…
  • How to Feed Your Sales Funnel with Social Media

    Brian Farrell
    3 Dec 2014 | 4:29 am
    Social media is an essential tool in the consultative selling process. However, it is important to recognize that social media is not, by its nature, a business tool. The primary purpose of social media is to facilitate social interactions. The entire medium is designed around this premise. At first glance, this may seem like a deterrent. If you look more closely, you’ll see that the nature of social media makes it a perfect complement to your consultative selling process. Your end goal is to find people who need your services. Providing those services requires interaction. Your start…
  • My top 3 sessions from WBECS 2014

    Brian Farrell
    31 May 2014 | 3:47 am
    Over the past 3 weeks I have been thoroughly enjoying the World Business and Executive Coach Pre-Summit series. The sessions have been truly World class and as an Official Partner I’m authorized to share my top three sessions with my friends and colleagues. If you are planning on attending the Full Summit please be aware that you can save over 50% on all tickets if you buy before Midnight on Thursday 5th June when the price more than doubles. You can claim yours here: http://wbecs.com Here are my top 3 sessions for you to enjoy and these will be available also until Midnight on Thursday 5th…
  • Fantastic Online Sessions for Coaches Coming Up

    Brian Farrell
    19 May 2014 | 3:24 am
    This year’s World Business and Executive Coach Summit (WBECS) has gotten off to a great start, the sessions so far have been truly first class. They still have 2 weeks of complimentary 30 minute sessions happening and I recommend you attend one or more of these if you get the chance: http://wbecs.com This week they have sessions on: My Definition of Success by John C. Maxwell The Truth About Leadership by Jim Kouzes The Latest Developments and Future Challenges, Including New Methods for Supervising Team Coaching by Peter Hawkins Integral Leadership: Building Resilience, Openness, and…
 
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    Mark Di Somma: The Upheavals Blog

  • 20 questions for activist brands

    markdisomma
    10 May 2015 | 2:12 pm
    By Mark Di Somma As more brands seek to engage in what Denise Yohn has referred to as the “cultural conversations” of today, they encounter reactions ranging from strong endorsement to cynicism about their motives. Starbucks, for example, hit turbulence with its Race Together campaign. (There’s an excellent analysis of why here.) Levis on the […]
  • Speaking at The Un-Conference

    markdisomma
    8 May 2015 | 8:55 pm
    Back in Florida in a few days to speak at this year’s Un-Conference at the Versace Mansion in South Beach alongside Derrick Daye, Gerard Gibbons, Brad VanAuken, Pete Canalichio, Chris Wren, Hilton Barbour and Ashley Konson. This year’s theme is brand leadership, something we’re all thriving for. And with a line-up like this, expect plenty […]
  • Pacing your brand revolution

    markdisomma
    4 May 2015 | 12:31 am
    By Mark Di Somma Just as brands reflect the business they are part of, so they must systemically modify how they operate to reflect technological and systemic changes in the business. In a paper on The Digitisation of Everything, E&Y expound a business evolution model to change an organisation’s digital capabilities. As a first step, […]
  • Cutting through as a brand

    markdisomma
    30 Apr 2015 | 2:07 pm
    By Mark Di Somma The debacle over the Rob Lowe DirecTV ads and the accuracy of their claims is a reminder of just how much pressure marketers are under to get cut-through. Thing is – where’s the cut off point? How do you decide whether the claims you’re making are justified and how do you […]
  • 10 ways to achieve brand leadership

    markdisomma
    27 Apr 2015 | 3:17 pm
    By Mark Di Somma Marketers often talk about being a brand leader as if it is one thing. But there are many different ways that a brand can distinguish itself in a marketplace. The critical decision for brand owners is deciding how you will lead and why that will work. Scale – The immediately obvious […]
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    Zach Heller Marketing Blog - Zach Heller Marketing

  • “I” of the Consumer Week in Review

    Zach Heller
    23 May 2015 | 7:01 am
    Do you have a marketing blog or book that you want highlighted in our new weekly blog series called “Recommended Reading”? If so, please use the contact form to send us a note and someone will get back to you with details.Here’s a recap of last week’s posts:Market To Mondays – Part 10Learn Marketing vs. Become a Marketer2015 Trends in EcommerceHappy Saturday!3 Ways to Boost Your Marketing Knowledge:Subscribe to the monthly newsletter to get answers to all your marketing questionsAsk a marketing question that you’d like me to answer for youSubscribe to the blog and never miss…
  • 2015 Trends in Ecommerce

    Zach Heller
    21 May 2015 | 10:45 am
    Online sales are growing every year. There is no escaping it. There are more consumers, doing more spending, across more devices than ever before.If your business is selling online, there are some things you ought to know about the nature of ecommerce, and where things are going in the next couple of years.And so, I wanted to share with you this infographic on the Top Ecommerce Trends of 2015. Enjoy!
  • Learn Marketing vs. Become a Marketer

    Zach Heller
    20 May 2015 | 8:02 am
    Last week I posted two posts on this very subject: Want to Learn Marketing? and Want to Become a Marketer?They both involve a lot of the same things. It’s about learning a skill and putting that skill to practice.In a way, I’d argue that we’re all marketers. We all learn how to market ourselves. Whether it’s professionally, applying for jobs and promotions and building our resumes, or socially, making friends and attracting a mate, we are all forced to develop the skills necessary to “sell” ourselves to others.And so, marketing is this very natural thing we all must learn. But…
  • Market To Mondays – Part 10

    Zach Heller
    18 May 2015 | 6:50 am
    Welcome to the latest edition of our new weekly blog series, Market To Mondays. Each week, we will introduce you to a new group of people you should market to. We’ll tell you who they are, why you should market to them, and how you might get started.Last week’s group was Loyal Customers.Today’s Group = Your EmployeesYour employees are the life blood of your company. Without them, you’ve got nothing.They also have the potential to be the biggest advocates for what you do and the products you offer. But don’t assume that just because they work there, they’re champions of the…
  • “I” of the Consumer Week in Review

    Zach Heller
    16 May 2015 | 7:45 am
    Three different reports came out in the last week that I find interesting. Millenials, the demographic that seemingly every company is after, just became the largest generation in the workforce. At the same time, they still have the highest rate of unemployment and the highest levels of total debt (see student debt). And finally, they spend less than other generations on average (probably because of the debt and the joblessness). So they have less money, and they spend less money. So why are we all after them as marketers? Because they’re the future?Here’s a look back at this week’s…
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    The Bullet | Branding Blog

  • The Blame Game: Is Myvi In The Wrong?

    Peter Gan
    13 May 2015 | 6:58 am
    It has been a dismal week in Malaysia as the DUKE tragedy has not only outraged the nation but highlighted severe problems with our driving culture as well as created vigilantes of our own who took matters into their own hands. Occurring on the morning of the 3rd of May, two Myvi drivers who were allegedly racing down the Duta-Ulu Klang Express highway collided with a family car – claiming the lives of a husband, wife and their seven-month-old baby. This disaster took many Malaysians onto social media where they proceeded to voice their rage and grief. In the midst, there was a growing…
  • The Mother Of Brands

    Peter Gan
    6 May 2015 | 5:49 am
    Mother’s day is just around the corner and we are all very excited to celebrate the queen of our hearts. Once a year, we get to dedicate a day to the noble and queenly vocation of motherhood. Although we believe that nothing comes close to the embracing warmth of a mother’s love, we also believe that this love comes in many shapes and sizes. It’s almost like every mother has her own brand of mothering. From the outrageously overbearing to the criminally careless, there are as many types of mothers out there as there are mothers. But once in a while, their methods fall into an easily…
  • How Boxing Made Me Believe In Branding

    Peter Gan
    29 Apr 2015 | 7:11 am
    I wouldn’t particularly call myself a sports fan in the slightest. Jaded by the onslaught of footie back-and-forth and child-like banter, sports to me much resembled organised crime. Organised in the sense that teams didn’t represent pride, honour or even geography anymore. The best players just belonged to the richest teams, where contenders were traded more frequently than Pokemon cards. This to me didn’t seem fair nor did it excite me. From rugby to F1, it just seemed like a big game of Monopoly where the richest had a far greater advantage, giving me the lesser of two evils to root…
  • Meet and Greet Our Celebrity Billboards

    Peter Gan
    22 Apr 2015 | 3:55 am
    Here at The Bullet, we’re constantly reminding you that your brand needs to have a personality. You need to know how your brand speaks, what clothes it would wear, what car it would drive or even what music it would listen to. Only then would you get a fully fleshed out brand that your consumers can truly relate to. That got us thinking about the ads we see on a daily basis and what types of personalities they actually embody. So we decided to go through our favourite Malaysian billboards and we matched them with a celebrity we thought would resonate with the message. This is a half…
  • Brands That Really Shouldn’t Have Branched Out

    Peter Gan
    15 Apr 2015 | 6:22 am
    As a brand, we all strive to be the very best, to climb to the top of that overly competitive anthill and to finally be recognised as masters of our craft. But once we’ve plateaued, where do we go from here? It’s called diversification; and it’s a big and scary word. It can lead to much promise and profit, blowing your brand up to epic proportions or it could be your downfall, causing your brand to spiral towards the abyss of has-beens. When generating such high margins, it’s easy for a brand’s judgement to be clouded and assume that by stamping your name on every product and…
 
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    Create + Design + Market

  • Do you really need it ASAP?

    Sherry Holub
    17 May 2015 | 12:04 pm
    For years I’ve noticed the acronym, ASAP (as soon as possible) used when it comes to business. Many times there is also a serious disconnect when it comes to determining what should actually occur, “as soon as possible” versus what needs to have a realistic, planned deadline.  The Fast-Paced World  I think part of the issue with how frequently ASAP is used is simply due to the fact that the pace of life in modern society has sped up drastically over time.… Continue Reading
  • “But we spent a lot of money on this website in 2005!”

    Sherry Holub
    22 Apr 2015 | 10:56 am
    If your business “spent a lot of money” on a website sometime in the distant past, you may very well have cited that as a reason not to spend any more money on it. Even way past the point of a website’s design or functionality becoming long in the tooth, I have seen business owners vehemently defend their previous investment as still valid, years later.… Continue Reading
  • JV Media Design, One of the Leading Web Design Firms in the Pacific Northwest

    Sherry Holub
    16 Apr 2015 | 8:40 pm
    (Original Press Release) The top firms were selected based on over a dozen factors including company experience, client references, industry recognition, and market presence. WASHINGTON, DC, April 16, 2015 — Today Clutch published an update identifying leading web design and web development firms based in the Pacific Northwest.  The research leverages the proprietary Leaders Matrix methodology, mapping each firm’s focus on web design, web development and E-commerce development against their ability to deliver world-class results for their clients.… Continue Reading
  • Client Spotlight: Garden State CLE

    Sherry Holub
    1 Apr 2015 | 11:07 am
    Another month into celebrating our 20th year as a design agency and we’re putting the spotlight on some of our clients who have been with us the longest. This month, it’s lawyer, author, and continuing legal education instructor, Robert Ramsey. Over the years, we’ve worked with Robert on several website projects all centering around continuing legal education.… Continue Reading
  • Strategy and Goals For Your Website Project

    Sherry Holub
    10 Mar 2015 | 10:08 am
    I think we’re finally to the point where almost all business owners know that the internet is pretty important and that they should have a web presence. For some, this is where it stops – they know they need it and that’s it.  Like most marketing (yes, your website is marketing for your business), it’s important to have a strategy in place to help you with defining your goals.… Continue Reading
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    The Ad Contrarian

  • The Clients Have Won

    21 May 2015 | 4:48 am
    I've been traveling this week and busy with other duties. Consequently haven't had time to keep up with my blogging obligations. However, I know some of you need something motivational to get you through your morning toiletry duties, so here's something from 5 years ago. More true today.Since I started in the agency business back in 1776, I've been aware of a subtle but undeniable tension between clients and agencies over who would control the culture of advertising. Because the agencies make the advertising, they feel they should control the ethos. Because the clients pay for the…
  • Take The Refrigerator Test

    18 May 2015 | 12:01 am
    Despite all the yapping by marketing experts about the amazing power of online advertising, it has been my impression that, overall, digital advertising has been a weak force.Yes, there have been some notable exceptions. Google has certainly replaced the yellow pages as the place people go when they are actively looking to buy something. Facebook can certainly make it easier for you to find left-handed plumbers who drink chocolate milk. And every now and then there's a big one-off social media success.But if you believe, as I do, that the highest ambition of advertising is to build a…
  • "Marketers Are From Mars..." Now An eBook.

    14 May 2015 | 12:01 am
     In its second day of release, the ebook of "Marketers Are From Mars, Consumers Are From New Jersey" broke into the top 3 in advertising at Amazon. Thank you, thank you, thank you.The good news is that it's selling for $2.99 That's less than you pay for 5 kernels of popcorn at the movies. And it doesn't make your mouth all dry and smelly.You can read it on any device. If you don't have a Kindle-ish thing, just go here and download the free Kindle app.Then your only obligation is to write a fabulous review on Amazon. If you're new at that, here are some suggestions:"I've never read a book…
  • Nobody Gives A Flying Shit About Your Brand

    13 May 2015 | 12:01 am
    A lot of people have shaky jobs. And many have unstable families. Some have illnesses. All have debts.Lots have washing machines that are broken, and cars that need a tune-up, and funny things growing on their backs, and boyfriends that are always getting high, and socks that have holes, and hair that is falling out, and toilets that are unreliable, and 10 pounds of extra stomach, and kids that are unhappy, and teeth that hurt, and rent to pay, and......a lot of things to care about.One thing you can be pretty sure they don't care about is your brand. Yes, I know you've been told that people…
  • Creating Great Content Is Fun And Easy!

    11 May 2015 | 12:01 am
    One of the wonderful things about modern marketing is that it is so easy to engage your target audience by creating and curating compelling content. Just create something awesome and post it. Before you know it thousands of people are viewing it and tweeting about it to their friends. Pretty soon, you and your brand are incredibly hot!Google says there are 38 trillion pages of content on the web. So what? Don't let that stop you. People are really into your brand. Your brand is so much more compelling than world leaders, or pop stars, or sports figures, or Kardashians. Sure, you're competing…
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    brandignity.com

  • Using Workflow to Ensure Your Marketing Success

    admin
    21 May 2015 | 6:08 am
    How does your company define marketing success? What if you could figure out a way to target your best leads and save time while doing so? Workflow was invented for this very purpose. It’s easier than ever to stay organized with your marketing campaigns. Organization will help you to stop wasting time on the leads that won’t become customers for your company. The best leads will be easier than ever to contact. Your Customer Relationship Management (CRM) system will be more accurate and detailed than ever. Workflow allows for higher sales for the companies that are willing to…
  • SEO and Marketing are Not the Same Thing – Sort of

    admin
    15 May 2015 | 6:54 am
    The swarm of watchwords making the rounds in the business world seems to grow every day: You need SEO as part of your marketing strategy— The key to branding is content creation— Your advertising campaign must include social media— Enough. The overuse—and misuse—of all these catchphrases runs the risk of making them all meaningless, and unhelpful to anyone actually interested in making their business or company successful. Before directing someone to ‘focus on our SEO marketing strategy,’ it is worth taking a moment to reconsider what these different things actually are, why…
  • Creating and Maintaining Brand Credibility

    admin
    13 May 2015 | 5:38 am
    Brand credibility is essential for a company’s success. Consumers simply will not buy products from a company they do not trust, and furthermore, when a company breaches a client’s trust, the news of that company’s failure spreads like wildfire. In the age of social media, you can craft your brand’s credibility using a range of tried-and-true tactics integrated with cutting-edge concepts. Putting the Client First Before pushing your product or shaping your brand, find innovative ways to convince your clients that they come first. Clients who feel as if you have their…
  • How the Apple Watch is Paving the Way for Endless Marketing Opportunities

    admin
    7 May 2015 | 8:59 am
    With the release of Apples much hyped smart watch, dubbed “The most personal device” presents many opportunities to reach the right person at the right time. The smart watch is set to change social media as we see it today. As these wearables become more common, marketers will need to be more creative when mapping their advertising campaigns to avoid alienating users. They have to balance between being forward thinking and innovative without being creepy and downright intrusive. App developers will also be given a new market for their app and ideas that comes with endless…
  • Where Don’t you Google?

    admin
    6 May 2015 | 5:59 am
    Did you know that Sellotape, Velcro and Jet Ski aren’t generic names, but brand names? This phenomenon is the process by which registered, trademarked brand names replace the generic term in a market where they have widespread brand recognition, usually to the point of complete saturation. You don’t buy a hot tub, you buy a Jacuzzi. You don’t use inline skates, you use Rollerblades. You don’t search the internet for something, you “Google it”. In the western world, Google enjoys the vast majority of market share when it comes to search engine enquiries. There are some rivals, like…
 
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    Only Dead Fish

  • On Worrying

    Neil Perkin
    20 May 2015 | 2:25 pm
    As I said here, I don't necessarily think that I worry more than most (but then who knows, and this is the second time I've written about worrying in two years) but I do dislike how self-sabotaging and unproductive it can be. Which is one of the reasons that I loved this commencement address by poet and author Mary Karr which contains lots of quotable nuggets like this: 'The real purpose of poetry, W.H. Auden said, is disenchantment. Not to throw fairy dust in somebody's eyes, it's stripping away what's false so you can see what's true underneath. I like to say poetry has to disturb the…
  • Podcast on Transformation

    Neil Perkin
    18 May 2015 | 12:47 am
    Last week I met with the smart and energetic Minter Dial to record a podcast. We talked about a number of things including digital transformation, Google Firestarters and Fraggl. And I said the word 'so' a lot. You can give it a listen here:
  • Google Firestarters Comes to LA

    Neil Perkin
    12 May 2015 | 7:03 am
    More exciting Google Firestarters news. I'm delighted to announce that we'll be running our first ever Firestarters in LA on Tuesday May 26th, at the Google Office in Venice. Somewhat appropriately for our first ever event in LA we'll be focusing on how how brands can work with the new face of celebrity and contemporary 'engines of culture' - the new breed of DIY content creators on YouTube. As always with Firestarters we've got some great speakers including Nick Barham (CSO TBWA/Chiat Day LA), Pam Scheideler (EVP, Head of Digital Production, Deutsch LA), Matt Johnson (Group Strategy…
  • Post of the Month - April 2015 - The Winner

    Neil Perkin
    9 May 2015 | 8:40 am
    After being shortlisted several times, delighted to say that Tom Goodwin has won this month's Post of the Month vote with his post on how You Don't Need a Digital Strategy, You Need a Digitally Transformed Company. Well done Tom. You join the hall of fame. My thanks to everyone for taking part.
  • Post of the Month - April 2015 - The Vote

    Neil Perkin
    7 May 2015 | 5:07 am
    Thanks for the nominations everyone. Our vote for this month is between: Look and Feel and Feel by Jason Fried Applauding Sleight of Hand by Faris Yakob The Seven Habits of Highly Effective Teams from Toph Brown You Don't Need a Digital Strategy, You Need a Digitally Transformed Company by Tom Goodwin The Full Stack Employee by Chris Messina And you can vote below: Which Of These Do You Think Should Be Post Of The Month For April 2015?
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    Internet Marketing Articles

  • How to Influence Customer Behavior Using Psychology

    Lisa Sherman
    30 Apr 2015 | 9:00 pm
    Marketing is ultimately the science of persuasion. We use ads to convince people to choose us over our competitors or to buy now rather than later. We study analytics to see how convincing we actually are. A basic understanding of some common psychological principles can really improve your messaging and increase the likelihood that a […]
  • Amazon Store Setup: Getting Your Store off the Ground Quickly

    Luther Joseph
    28 Apr 2015 | 9:00 pm
    Setting up a professional Amazon store to sell a product can be a lot of hard work, especially if you’re taking on the task alone. That’s why we’re here to save you from the trial and error you might go through before getting your products listed. We’ll arm you with so many tips and tricks […]
  • 6 Things You Can Do To Increase Ecommerce Sales By Mother’s Day

    Begum Yilmaz
    24 Apr 2015 | 5:00 am
    Ecommerce Website Owners! I’m not writing to you as a web project manager, but as an average person who’s willing to shop on your website rather than Amazon. And let me tell you, no normal person is willing to have a nervous breakdown trying to buy a gift. It’s supposed to be fun. And simple. […]
  • 6 Tips to Keep Your Email Campaign Out of the Spam Folder

    Allison Torsani
    22 Apr 2015 | 9:00 am
    We recently had a client that decided to take on the role of email marketing themselves — and soon enough, they called on us to help. When we logged into their email marketing system, we were able to see how many emails were sent and opened in previous campaigns. The numbers were astounding — but […]
  • Revamp Your University Website and Marketing to Target International Students

    Leilany Gonzalez
    20 Apr 2015 | 2:40 pm
    The US has become an educational mecca for international students because it’s home to some of the best institutions and programs of study the world has to offer. Yet foreign students often require additional support as they research universities, programs and suitable opportunities. So if you want to recruit the best talent the international community […]
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    The Email Marketing Chronicles

  • Being Negative Can Have a Positive Effect on Your Email Marketing

    Scott Hardigree
    30 Apr 2015 | 2:00 am
    It has been said that your biggest competitor isn’t your competitor: It’s apathy. That’s because it’s easier to do nothing than to make a change, even if you aren’t happy with your current widget. This willingness to settle for what is rather than try to make things better applies to everything from deodorant to lawn mowers to accounting software. It’s a case of the devil you know vs. the one you don’t: We humans are usually more comfortable with the devil we know. That’s why it’s okay to sometimes talk about the stuff that hurts in your email copy. Many marketers want…
  • Automated Emails: Rockstar Robots of the Marketing World

    Scott Hardigree
    28 Apr 2015 | 2:59 am
    Back in the old days, we called them autoresponders. Now, we have several names for it: Automated emails Marketing automation Welcome series Drip campaigns Triggered emails No matter what you call it now, they all do essentially the same thing; make you a much more productive email marketer. Why you need to use automated emails What if you had an employee you never had to pay, who worked 7 days a week and 24 hours a day, who never took sick days for vacation time…think how much more work you could get done in a day, a week, a month, a year with that kind of helping hand smartly and…
  • 4 Ways to Convert B2B Email Subscribers to Customers

    Scott Hardigree
    22 Apr 2015 | 2:51 am
    Do you have a B2B audience that’s loyal to your company’s email newsletter, but not necessarily converting to clients? Maybe for now your newsletter is enough because you haven’t given them compelling reasons to move beyond the content and get interested in what you’re actually selling. It was always the plan though, right? Email newsletters are typically one part of a lead generation program. It’s just that sometimes the leap isn’t made from subscriber to customer because a plan’s not in place to nurture the prospect along that path. They get the newsletter. They like the…
  • Beware the Long Scroll in Mobile Email Marketing

    Scott Hardigree
    18 Mar 2015 | 9:37 am
    You know how in old movies some menacing messenger will unroll a long scroll to read a prophecy or curse? We’ve moved way beyond paper and papyrus into phones and phablets, which—ironically—brings us back to scrolling as responsive email design becomes more popular. Beware the scrolling you ask people to do. Responsive design, which adapting your emails and websites to the user’s screen, is all the rage, as it should. Responsive email design enables an optimal user experience in most ways, but it also requires more scrolling rather  and that’s something to consider when…
  • How to Automate an Email Re-engagement Series in Under an Hour

    Scott Hardigree
    10 Mar 2015 | 9:05 am
    Here’s a super-simple plan for automating email re-engagement that anyone can set up in one hour or less. No opens/clicks in 12 months? Dump into ‘inactive’ segment Send 4 emails in four weeks Mix up the Subject line and From line formula (be bold, standout) Simplify email copy, use a responsive template Offer an incentive if possible, use urgency if you can, otherwise use your best controversial or evergreen content Exit series on first open/click If no response, carry on as usual Automate everything That’s it. You’re done. Scott Hardigree is the Founder of…
 
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    Fred Moore or Less

  • ‘Personal’ Brands Leading the Way

    Fred Moore
    5 May 2015 | 11:30 pm
    I was struck by a Wall Street Journal headline last week: “Race Together” Campaign Doesn’t Hurt Starbucks The newspaper was referring to Starbuck’s “Race Together” initiative to encourage conversations about U.S. race relations.  Starbucks employees were instructed to write words such as “race together” on the Starbucks cups which they handed to customers to promote dialogue about this touchy subject. In the end, this Starbuck’s initiative brought about a social media firestorm and a lot of criticism about the company overstepping their bounds on such a…
  • Storytelling at its best… and just in time for The Masters

    Fred Moore
    8 Apr 2015 | 11:21 am
    Man, Nike sure knows how to tell a story. They know their audience and they have such skill and finesse at spinning the tale in just the right way. A way that captivates the sports fan in all of us. This latest example of Rory McIlroy idolizing Tiger Woods throughout his younger years is just magic. And it comes, for all golf fans, at the most magical time of the year – Masters’ week. Watch this video on YouTube. Nike keeps all these stories under their consistent brand strategy that has been reliable, focused and unswerving for decades – “Just Do It.” Great brands…
  • To Move Your Brand Forward – Go Backwards

    Fred Moore
    31 Mar 2015 | 12:00 am
    I was reading about bourbon the other day in the Wall Street Journal. (Tough thing to do especially since I gave up drinking for Lent.) Specifically, there was an interesting article on Old Forester, Brown-Forman’s 70 year old brand, and the new attention which the company is giving to the brand – or, as some would say – this tired, old brand. After all, Bourbon is a hot category. Red hot! Category sales have risen 40% over the last five years. Younger, hip, cool people are drinking bourbon. And, as would be expected, all kinds of new, high end brands – Knob Creek, Woodford…
  • North Face – The Pinnacle of a Brand

    Fred Moore
    16 Feb 2015 | 11:00 pm
    OK Dave … here it comes…. Dave Folsom, President of one of our visionary clients – Sotherly, has been on me for a while to blog about North Face as a brand. And he is absolutely right – the North Face ways of engaging us provides many great lessons for strategic branders these days. And, North Face is an amazing brand. And, this is particularly a good time of year to see just how omnipresent the North Face brand is.   Over the next few frigid days, just look around when you are out (if you can get out) or if you’re just watching real people being interviewed on…
  • Yeti Coolers – A Brand as Powerful as a Bear

    Fred Moore
    13 Jan 2015 | 11:00 pm
    I mean really, OMG! You can’t tell me that smart branding doesn’t create just amazing results. I’ve got two words… Yeti Coolers. Let’s make that two words and an amount…. Yeti Coolers. Average price: $350. And they are selling like crazy – recently earning a spot on the prestigious list of Inc. magazine’s fastest growing companies. Haven’t heard of Yeti? Well, Yeti was started in 2006 by two brothers – Roy and Ryan Seiders – who wanted to build a better cooler. Yeah, a cooler. The plastic household necessity that has a place (usually in…
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    Tatango - Retail SMS Marketing Software » SMS Marketing Blog

  • Walmart Sends 1 Billion SMS Reminder Messages

    Derek Johnson
    19 May 2015 | 5:00 am
    Walmart is reporting that they’ve sent 1 billion prescription SMS reminders since starting the program, where customers opt-in when they turn in their prescription, then they receive an SMS reminder when their prescription is ready. The SMS reminders from Walmart include the price and the pharmacy phone number. This has resulted in decreased wait times in pharmacy lines, reduced prescriptions returned, less calls to the pharmacy, increased communications and customer satisfaction. Walmart reports that their SMS reminders program has generated a positive return on investment (ROI), based…
  • Consumers Prefer Offers Sent via Text Message Rather than Social Media

    Derek Johnson
    12 May 2015 | 5:00 am
    Can’t decide between sending customers special offers from your brand via social media or text messaging? While we’re a little bias here at Tatango, why don’t we ask your customers? Our good friends at MessageSystems did just that, by conducting a survey through Google Consumer Surveys, where they polled 500 adult internet users to figure out what marketing channels they prefer when it comes to receiving special offers from brands they like. So when it comes to consumer preference, which marketing channel (text message marketing or social media marketing) do customers…
  • SMS Advertising Example – Armani

    Derek Johnson
    5 May 2015 | 5:00 am
    I love finding SMS advertising examples while I’m out shopping. This SMS advertising example is from Armani, instructing customers to text “SHOP” to 27624 (ARMANI). While it’s almost impossible for a brand to create the perfect SMS advertisement without downloading and using our SMS advertising templates, I thought it would help the readers of this blog if I explained what was both good and bad about this specific SMS advertisement. That way when a brand is ready to advertise their own SMS marketing campaign to customers, they’ll understand what makes a good SMS…
  • Using Email Marketing to Advertise Your SMS Marketing Campaign

    Derek Johnson
    28 Apr 2015 | 5:00 am
    Ready to launch your SMS marketing campaign, but don’t know where the best place to start advertising it is? At Tatango we usually recommend advertising your new SMS marketing campaign through email marketing first. Why? It’s usually the easiest channel to advertise to all of your customers, and for most brands this only requires a few clicks within their email marketing platform. Need an example of a brand using email marketing to advertise their SMS marketing campaign to customers? Check out how Simon Malls is using email marketing to advertise their new SMS marketing…
  • Mobile Commons Acquired by Upland Software

    Derek Johnson
    23 Apr 2015 | 11:27 am
    We’re a little late on reporting this one, but we just learned that back in December of 2014, Mobile Commons was acquired by Upland Software. This news marks the third acquisition for an SMS marketing provider in 2014, and the fifth between 2014 & 2015. As mentioned before on this blog, there’s definitely been a consolidation of SMS marketing service providers during the last few years. We’ve compiled the most recent SMS marketing acquisitions below for you to review. March 2015 – HipCricket Acquired by ESW Capital March 2015 – Tetherball Acquired by…
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    Big Brand System

  • 5 Copywriting Tricks for Turning Blah Text into Persuasive Copy

    Henneke
    20 May 2015 | 3:00 am
    Feeling overwhelmed when writing your content? You’re not alone. Learning to write better copy can be frustrating. Everyone has more tips, more advice, more copywriting rules. Write tight. Use attention-grabbing headlines. Add features and benefits. Don’t forget the hook. Check your grammar rules and punctuation. No jargon. No adverbs. No … whatever. Trying to remember the advice makes your head spin. Following the rules sucks the energy out of your content (and out of you, too). But writing doesn’t need to be such an exhausting, grueling and tortuous process. It can be…
  • The Power of a Well-Placed No

    Pamela Wilson
    6 May 2015 | 3:00 am
    If you’re in the early days of your business, you can skip this post. It’s not for you. Because in the early days of your business, it’s important — for survival’s sake — to say “yes” more often than “no.” But give it a year or two, and you’ll discover that saying “no” — carefully and strategically — can be the best move you can make for your business. Why no is the hardest word to say We know that our businesses will succeed if we aim to serve our customers and build our professional networks. So we say…
  • Why Symptoms (Not Solutions) Are Your Copywriting Secret Weapon

    Amy Harrison
    22 Apr 2015 | 3:00 am
    You’re feeling under the weather so you go to your local doctor’s office. Before you can speak, a prescription is thrust into your hand. “This is what you need” You’re directed out of the office towards the pharmacy where you can ‘buy’ your cure. Are you going to buy the prescribed treatment with confidence? Are you even going to buy at all? Of course not: the doctor hasn’t proven that she understands your situation and that she’s capable of advising you about the best possible action. But this is exactly what many businesses do in their marketing copy. They sell the…
  • Digging Deep to Unearth Marketing Gold

    Pamela Wilson
    8 Apr 2015 | 3:00 am
    This classic Big Brand System post shares an important question we can all ask to get to the heart of our marketing message. It may seem too simple to be effective, but this exercise is powerful. The magic question that gets at the heart of all marketing efforts is: And that’s important because? It’s a question that helps you to make your small business marketing more effective, because it starts with the obvious, and forces you to dig deeper. When you’re done, you’ll know exactly how to target your message, because you’ll understand what really motivates your…
  • The Unglamorous Secret of Success

    Pamela Wilson
    25 Mar 2015 | 3:00 am
    This past year has been an interesting one for my career. Let’s back up a little … Actually, I never really thought I had a career. What I had was a business. I still have a business. Over the years, I measured my success by whether my profits went up or down; whether I was getting regular referrals; and — in recent years — whether my audience was growing. And all of the above have grown steadily over the years, I’m happy to say. More recently, I’ve realized that I have a career, too. I’m now working for Copyblogger Media. A few weeks ago, I was given the…
 
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    Todaymade Blog

  • Ryan Holte Joins Todaymade as an Application Developer

    Britni Schwartz
    27 Apr 2015 | 8:30 am
    Please join us in welcoming our newest team member Ryan Holte. Ryan will be working as an application developer for our team, building single-page web applications on our signature Node.js and Ember.js stack. Ryan specializes in anything Javascript – whether it be Ember, jQuery or Node.js. He also brings with him a background in Visual Basic>NET MVC framework and PHP. We will be looking to Ryan to continue to push our team forward. He is motivated by the continual challenge of making sure we are delivering the best user experience possible. This makes him a perfect cultural fit…
  • Responsive Design @ Todaymade

    megan
    8 Apr 2015 | 8:15 am
    Did you know that 80% of people using the internet own a smartphone (Global Web Index)? There’s a pretty good chance part of that 80% is viewing your site on their smartphone, rather than a desktop or laptop computer. What do you want them to do when they get to your site? Do you want them to read about your company, buy a product, purchase a subscription, sign up for newsletters? I can tell you one thing you don’t want them to do: leave. If users coming to your site have to pinch the screen and move around just to find what they came there for, they will leave. In fact, 61% of people…
  • Megan Beck Joins Todaymade as a UI/UX Designer

    Britni Schwartz
    7 Apr 2015 | 11:45 am
    Please join us in welcoming one of our newest team members, Megan Beck. Megan joins our team as an UI/UX Designer. Megan brings with her a strong background in interface and user experience design. She also doubles as a front-end developer, specializing in HTML and CSS. Her creative eye for both design and function makes her the perfect individual to help us create fully functional, responsive sites and applications that are user friendly, intuitive, and visually appealing. So far, one of the things that we’ve learned about Megan is there isn’t a challenge she won’t take on.
  • Four Easy Steps to Find a Professional Mentorship

    megan
    19 Mar 2015 | 7:15 am
    Professional mentors are invaluable to have at any stage in your career. The bulk of what mentors can provide is experience and knowledge from that experience. They’ve been in your shoes, they know how you feel, and they are willing to share their experiences with you. They can be a support system in your career, offering advice, knowledge, inspiration, networking and job opportunities. Personally, I have multiple mentors, all in different stages of their career, and in different areas of the technology industry. I’ve been able to further my career with the advice and connections my…
  • Andrea Wald Joins Todaymade As Office Manager

    Britni Schwartz
    16 Dec 2014 | 7:15 am
    Please join us in welcoming our newest team member Andrea Wald. Andrea joined our team as our office manager. Every business needs that person who can keep things in order, balance the numbers, and keep the day-to-day logistics of an office rolling. With a friendly demeanor and rich gift for hospitality, that’s Andrea. With her extensive experience in finance and hospitality, she keeps the Todaymade office running like a well-oiled machine. She is the friendly and caring face that our visitors often see first when they walk into Todaymade. Bottom line, Andrea cares about her…
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    The Blog of Matthew Loop

  • How to Rank Higher on Google Maps [updated]

    Matthew Loop
    6 May 2015 | 8:32 am
    This video shares the #1 way to rank your Google local business listing higher on Google without having to spend money. Synonymously referred to as Google Maps, Google Places, and Google My Business, scaling to the top (with the most social proof) means that you’ll reap the lions share of new clients / customers searching. Mastering this one thing can add hundreds of thousands of dollars in new revenue to your business each year.     Also, the video tutorial that was referenced in the video about how to get on the phone with the Google local business dept is below. Did you…
  • How to Beat Facebook’s News Feed Filter (without spending money)

    Matthew Loop
    1 May 2015 | 2:02 pm
    In this powerful training video, you’ll discover the #1 way to beat Facebook’s news feed algorithm filter so you can get 3-4x more visibility to your posts. This doesn’t cost you any money and is arguably the most overlooked factor when it comes to getting more traffic and exposure from the social network!     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: The 5 MOST Powerful Facebook Advertising Tips The 2014 Social Media Revenue Summit (highlight reel) How I Got Over 1,800 Facebook…
  • Chiropractic Clinic Marketing (a lesson in ROI)

    Matthew Loop
    7 Mar 2015 | 5:39 am
    This is one of the MOST overlooked concepts for many doctors when they start to market their chiropractic clinic. Not knowing how to track and measure this will cause you to spend 5-10x more money than you need to. Unfortunately, chiropractic school didn’t adequately teach this.     In case you’re curious, this video was filmed at the beautiful Paradisus Punta Cana Resort in the Dominican Republic. That’s where we held our Caribbean Adventure Mastermind last year. Now, for the good news! 2015 dates are set! Submit your application to join us at the luxurious Ritz…
  • This Facebook Advertising Hack Makes You More Profitable

    Matthew Loop
    9 Feb 2015 | 3:16 am
    After personally investing over $300,000 in Facebook advertising and managing over a million dollars in ads for clients, there are many powerful lessons I’ve learned along the way. Just like in other forms of life, experience proves to be the best teacher again. I’d like to reveal one of those “golden nuggets” in today’s blog. Here it is, short and sweet. If you use Facebook advertising, do yourself a favor and start with a smaller daily budget of around $7. Once you get your cost per click between .10 and .33 cents, then you can slowly scale the budget up to…
  • Chiropractic Practice Marketing Training in the Caribbean

    Matthew Loop
    21 Dec 2014 | 9:07 am
    In this video below, you’ll discover a quick and powerful way to build your chiropractic practice with social media. You’ll also learn why the movers and shakers in the profession are gathering at the luxurious Ritz Carlton Cancun in April of 2015. This is a “must attend” experience for entrepreneurial chiropractors who want to reach and IMPACT more! Click this link for more details and to see if you qualify. Limited to the first 25 successful applicants.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends!
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    Scott Taylor-McCormick

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    New Wave Publishing

  • Kindle Makes It Easy.

    Craig
    9 May 2015 | 12:10 am
    Who are you writing for? Define your market and publish well on Kindle platform. Learn how to boost your Kindle book to the top of Kindle. There are a lot of writers who prefer self publishing. It’s fairly easy and you can get started quickly. But the real kicker is that it’s within the budget of almost anyone. The old school method of going to a large publisher to help get your ideas out into the wild is long gone. Plus, you need to have a good business manager and it takes time. Consider using the Kindle platform to get started. Amazon is an incredible resource that anyone can…
  • LinkedIn offers Professionals A Targeted Audience

    Craig
    21 Mar 2015 | 10:30 pm
    A big challenge to self publishers is building an audience. Even if you have your own blog, it’s very difficult to get it in front of the right people. LinkedIn has solved that problem. The social network for professionals has added to it’s platform LinkedIn Pulse. This allows it’s users to blog and write about topics in their industry and promote it to their industry network. This is important because your LinkedIn network is not simply a group of “friends” per se. It is a network of like minded professionals who are or have access to other influencers in your…
  • How To Get Started Publishing Yourself!

    Craig
    9 Mar 2015 | 12:40 am
    It’s incredibly easy to get published today. There are several digital platforms that make publishing your digital book a snap. But, in addition to digital publishing, there  are some who have not abandoned print publishing. The love of hardcopy books will be around for a long, long, time. So, whatever your fancy, you don’t need to feel as if you can never get your story out. There are simple ways to start. v The post How To Get Started Publishing Yourself! appeared first on New Wave Publishing.
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    Blog

  • SEO Tips For B2B Small Businesses

    1 May 2015 | 5:58 am
    SEO Tips For B2B Small Businesses In this podcast we discuss the top 3 tips we have for B2B Small Businesses the search engine optimization efforts. If you would like us to look after your SEO for contact us now to book a time to discuss. The top three tips we outline in detail are post new content reguarily, determine what keywords you want your website to rank for and ensure each page on your website has the proper meta data.   
  • SEO Outsourcing - What Are The Benefits

    11 Apr 2015 | 5:58 am
    SEO Outsourcing - What Are The Benefits In this podcast we discuss what SEO outsourcing is, the reasons to and benefits of doing it, as well as an example of the return on investment that can be achieved. If you are not even clear on what SEO is click here to learn what SEO or Search Engine Optimization is. If after listening to the podcast and reading this article you determine that your business needs help with search engine optimization for your webiste send us and email to discuss further to see if our services would be a good fit for your business.  
  • The Difference Between Organic vs Paid Search

    10 Mar 2015 | 4:58 am
    The Difference Between Organic vs Paid Search In this podcast we discuss the difference between organic versus paid search. In the podacst we start by explaining what organic search and paid search are in simple easy to understand terms and how each are utilized by businesses to marketing their products and services. The podcast concludes with which of organic search or paid search delivers a better return on your marketing spend dollar. If after listening to the podcast and reading this article you determine that your business needs help understanding online marketing feel free to send…
  • Is Search Engine Optimization (SEO) Worth The Money?

    10 Mar 2015 | 4:58 am
    Is Search Engine Optimization (SEO) Worth The Money? In this podcast we discuss if search engine optimization is worth the money or not. In the podacst we also look at how to properly calcuate the ROI return on investment for SEO or maketing methods of any kind. This podcast was inspired by an article on SEW titled "Is SEO Worth It In 2015?" In his podcast you won't find fancy words or things you don't understand. We break down everything into simple to understand business terms. If after listening to the podcast and reading this article you determine that your business needs…
  • What Is Search Engine Optimization (also referred to as SEO)

    26 Jan 2015 | 5:58 am
    What Is Search Engine Optimization (also referred to as SEO) In this podcast we explain in simple terms what search engine optimization is, how it is done, our philosophy towards SEO, and what kind of return on investment you can expect from search engine optimization. If after listening to the podcast and reading this article you determine that your business might be able to benefit from our SEO services feel free to send us and email to discuss further if our services would be a good fit for your business or not.  
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    Business 2 Community

  • E-exporting: Fast-Track, Low-Cost Digital Content Repurposing and Deployment

    William Yates
    23 May 2015 | 9:05 pm
    If you’ve been following this three-part series on rapid and effective local language e-export website development, you’ll know that the aim has been to roll out sites that resonate effectively and quickly with target market audiences in order to deliver rapid ROI. While we know this process can rapidly expand your market reach in a very short time frame and be highly efficient in generating higher business volumes, everyone needs to keep a close eye on marketing expenditure levels. Re-writing history Working with clients who are either in or planning export operations, we always…
  • Q&A With Sales Expert Beverly Rivas

    Micheline Nijmeh
    23 May 2015 | 6:58 pm
    Beverly Rivas is an enterprise account executive at Ustream, responsible for developing and managing new business opportunities within target markets and verticals. During Beverly’s tenure at Ustream, she has closed upwards of 2M in revenue working with companies and organizations such as Fruit of the Loom, OpenText, CountryFinancial, and the U.S. Department of State. She is also responsible for identifying new market opportunities in LaTam. Beverly holds a Bachelor’s Degree in Communication from Saint Mary’s College of California and in her spare time enjoys playing competitive…
  • Affirmation: Stoking The Flames Of Motivation

    Martina McGowan
    23 May 2015 | 4:00 pm
    Questions To Ask Yourself? 1. Do I know what my true goals are? 2. How strong is my motivation to achieve my life’s goals? 3. In which types of situations is it most difficult for me to feel motivated? 4. How can I pump up my motivation to continue my efforts toward accomplishing my dreams? We have been chatting for the past few weeks about NOT getting our work done. The key roadblocks have been perfectionism, boredom, and procrastination. We all suffer from any one of these on occasion. So do not feel that you are all alone. The key is to find ways to keep ourselves motivated. External…
  • Networking Is Still King

    Jessica Melton
    23 May 2015 | 3:30 pm
    We’re a pretty adaptive species. Just 32 years ago, our primary mode of communication was still the landline telephone. Now, we’re barely making phone calls. Texting during work meetings is a norm. K-12 school systems that once prohibited gum chewing now allow cell phone use among their students. With so many ways to connect with friends, family and strangers, you would think our traditional channels of communication would completely shift in all areas of our personal and professional lives. Yet, 1.83 million U.S. networking events were held in 2012 alone (I imagine that number has grown…
  • Social Media Just Got Easier for Your Employees

    Russ Fradin
    23 May 2015 | 3:27 pm
    Company leaders know that nothing’s more important than their employees. We provide all kinds of things to make them happy, from competitive salaries to ergonomic chairs to gourmet coffee. It’s time that we also make social media easier for them. Let me clarify. I mean social media for the company. Your employees are already on Twitter, Facebook and Instagram all the time sharing stories about their personal lives. They also want to build their personal brands and talk about their workplace, but they lack a safe content distribution channel. Who wants to get reprimanded, even fired,…
 
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    The Point

  • 4 Key Takeaways from the 2015 SiriusDecisions Summit

    Howard Sewell
    16 May 2015 | 7:41 am
    More than 2,300 marketers, including this writer, gathered in Nashville this past week for SiriusDecisions’ annual confab on all things marketing. Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Outbound is the New Inbound. For the last five years or so, inbound marketing and demand generation have been virtually synonymous. But as I wrote in this earlier post,…
  • Does Creative Still Matter in B2B Marketing?

    Howard Sewell
    11 May 2015 | 2:00 pm
    At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. You see similar sentiments echoed throughout the marketing press. Marketers are no longer the “arts and crafts” people, we’re told. Marketers are strategic players, contributors to the bottom line, demanding of a seat at the “revenue table”. As someone who’s worked in B2B marketing for more than twenty-five years, I need no convincing that marketing has taken on a more strategic,…
  • How to Write a Better Content Syndication Abstract

    Howard Sewell
    4 May 2015 | 8:32 am
    When planning a content syndication campaign, most B2B marketers tend to focus their energy primarily on 1) selecting the right media partner(s) and 2) selecting the right content to promote. Abstracts (the short descriptions that accompany content online) are often an afterthought. However, a well-written abstract can make an enormous difference in helping your content asset stand out from the crowd and, ultimately, driving both increased lead volume and improved lead quality. Remember: an abstract is, essentially, an ad. If a prospect searches on a particular topic and sees a list of ten…
  • Above the Fold Still Critical for B2B Email Design

    Howard Sewell
    23 Apr 2015 | 2:25 pm
    “Above the fold” is a term that originated in the heyday of print advertising and direct mail. Generally speaking, it’s a principle of advertising design that suggests that advertisers, in order to engage the reader and drive that individual to act, should present key selling information in a location within the ad that is immediately visible at first glance, one that doesn’t force that reader to take additional action (i.e. look below the fold.) Does a theory that predates digital marketing still have relevance today? In a word: yes. In fact, you could argue (as I will) that “above…
  • Survey: Marketing Automation Users Score a “C” in Maturity

    Howard Sewell
    8 Apr 2015 | 7:00 am
    Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice. Respondents were then assigned a grade based on how many of their responses aligned with those best practices. The survey covered topics such as email frequency,…
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    Joey Sargent

  • Is It You? 10 Questions to Find Out What’s Causing Slow Growth

    Joellyn 'Joey' Sargent
    21 May 2015 | 7:55 am
    When a business is not reaching its goals, leaders tend to look up, down and all around to find the source of the trouble. Is the market changing? Are competitors outsmarting us? Is the economy to blame? These are all logical places to look to solve the problem of slow growth. When that fails, there’s one more area to many leaders forget to explore. Uncovering hidden growth potential requires answering one tough question: Are you the problem? Before you answer, consider your response to these queries: Do you tend to assume you always know best? Are your people tentative when surfacing…
  • 9 Steps to End the Blame Game

    Joellyn 'Joey' Sargent
    14 May 2015 | 7:55 am
    How often have you found yourself facing off with someone who is more concerned with placing blame than finding solutions? When it comes to solving business problems, understanding the root cause is important. Blame is not. And there is a big difference. Who Plays the Game? People play the blame game when they’re afraid. Fearful of being penalized for whatever went wrong, they search for someone (anyone other than themselves) to designate as the guilty party. Pretty soon, emotions are supercharged and relationships are damaged, sometimes irrevocably so. Leaders often turn a blind eye to…
  • Afraid to Lead

    Joellyn 'Joey' Sargent
    7 May 2015 | 7:55 am
    Leadership or Ownership Ask a group of people what traits characterize business owners and somewhere in the list you’ll probably find the term “leadership.” It’s not unexpected that the public perception of business owners includes leadership. After all, why would someone start a business if they didn’t want to lead it? In reality, it’s not unusual for me to run into business owners who shy away from leadership. In their minds, ownership and leadership are two different things. These unintentional leaders started with a great idea and decided to do…
  • Why Your CRM Isn’t Working – and What to Do About It

    Joellyn 'Joey' Sargent
    30 Apr 2015 | 7:55 am
    I first learned about Customer Relationship Management (CRM) software way back in 2000, when I needed to choose a marketing automation solution for the speech recognition technology start-up where I was head of brand marketing. Then as now, the promise was big. Here’s a dream tool that will seamlessly capture leads, automate customer interactions, and spark dramatic business growth. CRM, it seemed, was the answer to a host of sales and marketing problems. Today there are many CRM, sales force automation (SFA) and marketing automation platforms to choose from. Whether your business is…
  • Become Unstoppable

    Joellyn 'Joey' Sargent
    23 Apr 2015 | 7:55 am
    Are You Unstoppable? If you answered yes, you rock! I love people who greet every day as a new opportunity to conquer the world. It’s a pleasure to watch you in action. For the rest of us, our unstoppable moments are often tempered by thoughts of “I wish I could…” “Wouldn’t it be great if…” and “Why isn’t this working?” We all have the power to be unstoppable, but mindset holds us back. I see this all the time in my work with business owners who are dissatisfied with the pace of growth. Some envisioned an easy path to success…
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    The Brolik Blog

  • What is UX? Good User Experience is Good Customer Experience

    Drew Thomas
    19 May 2015 | 10:00 am
    Most companies are familiar with the concept of customer experience. Businesses that put effort into customer experience will surely see the impact on their bottom line, but a lot companies overlook a key component of modern customer experience: User Experience. UX lines up with traditional customer experience in almost every way. User experience, or UX, lines up with traditional customer experience in almost every way. The difference is that it refers specifically to the experience of navigating and using websites, apps, interfaces and products (digital and physical). Placing emphasis on an…
  • The Top 6 Client Complaints About Designers (and How to Deal with Them)

    Hannah Volz
    2 Apr 2015 | 8:00 am
    If you’re a designer, you’re no stranger to the stereotypical client commentary; “Can you make the logo bigger?” “We want it to POP!” and the like. We’re all familiar with the ridiculous and sometimes painful things clients say. But how often do we stop to think about the flip side of the coin? Clients have their own set of stereotypes about us, and they look out for signs of these issues early on. It’s time to face the reality of the situation. Nobody is perfect, and designers are definitely no exception to that rule. Though we may be blind to it, there are a series of things…
  • Finding A Website Design Company That Fits

    Jason Brewer
    25 Feb 2015 | 7:26 am
    When you start your search for a website design company, you’ll find some who promote custom design and development, some who like their own proprietary framework and CMS and others who specialize in an open-source CMS like WordPress, Joomla or Drupal. You’ll probably start to wonder if one camp is right and the other is wrong. The answer is, it depends who you are, what your goals are and what your website budget is. Too big, too small, or just right? It’s important that you enter into a relationship with a web design company that is on your level. That doesn’t mean they have to be…
  • How Much Does a Custom Website Cost?

    Jason Brewer
    25 Feb 2015 | 7:26 am
    If you’ve ever searched for a website design company, then you know this story… Company A estimates $10,000 and a two month timeline, Company B estimates $25,000 and a four month timeline, and Company C estimates $70,000 with a six month timeline. What’s up with the disparity? Who do you trust… and what is so magical about Company C that they charge so much more? Company A, B and C all have different processes, use different platforms and tools, provide different levels of guidance and support and produce a product of varying quality and performance. Look at it economically. Company A…
  • Custom Website Design vs. Template

    Jason Brewer
    25 Feb 2015 | 7:26 am
    I was chatting with the founder of a small retail ecommerce brand recently, and he asked me a poignant question: “Even if it ends up being an amazing product, how can I consider spending 50% of last year’s online revenue on a custom website design?” I was reminded that custom web design is not for everyone. Even though the founder was interested in working with us, our custom approach did not match up with his size or budget. In eleven years of running a digital agency I’ve been involved in hundreds of custom website redesign projects ranging from small startups to large global…
 
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    Kristin Zhivago

  • What they’re thinking while you’re pitching

    Kristin Zhivago
    11 May 2015 | 8:07 pm
    We’ve been helping a company choose which cloud applications they should use in their transformation from a legacy, manual, silo-based organization to a cloud-based, automated, integrated system. So we are sitting through application demos given by application salespeople. Sadly, those salespeople are still miles away from where they should be. Why? 1) They still don’t ask you what you want to see.  Instead they show you what they think you want to see, which is . . . dashboards. “You can create any kind of report you want, and put it on your dashboard.” Whoever convinced salespeople…
  • Corporate versus cloud companies: No contest

    Kristin Zhivago
    21 Apr 2015 | 3:32 pm
    There are two kinds of companies now: those that proceed according to corporate rules, and those that embrace the new fast-moving rules of the cloud. Corporate companies rely on hierarchies and structure and rigid processes. They meet weekly or monthly to look at financials and discuss the state of certain projects. They make decisions slowly. They inch along at corporate speed. Cloud companies manage by the hour and the day. Their managers are fully aware of the constant stream of distractions that keep people from meeting deadlines (texting, news sites, personal emails, less-urgent…
  • Getting onto the short list

    Kristin Zhivago
    27 Jan 2015 | 9:42 am
    When the Web first emerged as a commerce platform, everyone thought, “Wow – a way to reach customers directly!” Which was true, sort of. It’s still a clumsy and intrusive business. Even (and perhaps especially) the more recent “retargeted” advertising method, viewed from the buyer’s perspective, just gets in the way. An example: I bought some vitamins recently online at Vitamin Shoppe, something I do every so often. Vitamin Shoppe used retargeting techniques to advertise to me, on the next 10 sites or so that I visited. Did it cause me to return to Vitamin Shoppe? No, it…
  • How to reinvent yourself

    Kristin Zhivago
    4 Jan 2015 | 9:45 am
    You will outlive your present career. That’s just the way it is now. We work for at least 40 years. The web, as we know it, didn’t even exist 21 years ago. The shift to the cloud and the explosion of mobile devices is changing the world yet again. Every new shift changes how people perceive what you offer, what they expect, and what they want to buy. The changes could be drastic or subtle (or both); what matters is that you recognize the changes, and figure out how to accommodate them. Easier said than done. Our egos, and our need for comfort, stand in the way.  When you’re good at…
  • Roadmap to Revenue makes Forbes 100 Coaching Book Recommendations List

    Kristin Zhivago
    11 Dec 2014 | 8:15 am
    Caroline Ceniza-Levine has published 100 Coaching Book Recommendations in Forbes, where she says “books make excellent holiday gifts.” Yep. Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy made the Sales and Marketing section, where I’m in some very good company, along with Get Clients Now, Made to Stick, Purple Cow, and Selling the Invisible.  Warms an author’s heart. Merry Christmas!  
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    MLM Success Blog

  • 30 Days to Amazing

    Randy Gage
    12 May 2015 | 10:10 pm
    Last post I promised you that I was going to start a 30-day series for all the subscriber of my MLM Leadership Report.  That has started, but there is a glitch, in that some people didn’t receive the first 2 or 3 messages.  So I am printing them here. Day 1 – I Believe in You Yesterday I promised that I had a special message for you. And it’s really important. Please watch this video on my Prosperity TV YouTube channel. I recorded it live at Art Jonak’s Mastermind Event. It’s to let you know how much I believe in you. See it here: https://youtu.be/SlD5Mpiiu_M To your success,…
  • Make this Month Your Best Ever!

    Randy Gage
    1 May 2015 | 1:15 pm
    Next week starts something very special!  I’m going to be sending out an MLM Leadership Report every single day for 30 days straight.  These messages will be packed with training, advice and guidance on how to build your business bigger, better and faster.  Some days it will be a video, others a brief training, and some days just something to keep you motivated. These will include my “triple play” technique for launching a new line fast, the best ways to invite, the primo places to meet the best prospects, “thermonuclear” invitation techniques, and just all-around anything…
  • Opening Your Home Meeting

    Randy Gage
    16 Apr 2015 | 9:04 am
    Let’s suppose you’re one of the people who use home presentations to grow your business. Great idea, because they work wonderful.  Contrary to rumors started by trainers who don’t actually work the business, home meetings seem to be working even better in this new digital age. Maybe people are so used to only socializing on sites like Facebook, they seem to jump at the chance to visit someone they know in their home.  Let’s look at a simple way to make them even more effective.  The most important step for success in home meetings is the 30-60 seconds it takes you to start the…
  • Junkie See, Junkie Do

    Randy Gage
    19 Mar 2015 | 11:13 am
    (Para Español, continúa leyendo abajo) Alas, the ongoing chronicles of the “MLM Junkies” continues repeating the pattern, year after year, company after company. On Monday I got a message from Art Jonak that there was a live-stream of ABC company, announcing their sale to XYZ company. Company ABC had targeted my own company a few years back, buying off a top leader and attempting to get many others. In fact they laid a trail of destruction across the entire network marketing landscape, making sweetheart deals with every leader they could buy. I’ve been witnessing this sad saga…
  • Impress Me with Your Duplication

    Randy Gage
    6 Mar 2015 | 11:00 am
    We like to say that success in MLM is about your list.  That’s true, but probably not in the way you think.  Because the objective here is not to have a big LIST, but to have a big TEAM. So don’t try and impress me with your 857-name prospect list. Impress me with your duplication. We want to get people on the list and off the list, as quickly as possible.  So you keep advancing: step one, step two, step three – giving them more information each time until they finally say ‘stop,’ or join.  And with today’s short attention spans, you want each step to be within 24-48…
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    IndieBizChicks.com

  • Does Summer Have To Slow Down Your Biz?

    Crissy Herron
    6 May 2015 | 2:03 pm
    I’m sure you’ve heard about the dreaded “Summer Slow Down” …  Whether it’s the truth or an urban legend is debatable. There are some businesses who do slow down in the Summer (such as a ski resort) but that doesn’t mean your business will suffer! Some people are so paranoid, or so convinced, that their […]
  • Join Me At Maker Mentors

    Crissy Herron
    6 May 2015 | 7:45 am
    Have you heard of Maker Mentors? This is a virtual conference that starts on May 14 and runs through May 16. This conference is all about helping makers go from hobbyist to creative professional. Check out all of the speakers here. I’ll be a mentor (check out all the awesome mentors here). We’ll be there to […]
  • Make Your Biz Sizzle This Summer

    Crissy Herron
    5 May 2015 | 2:15 pm
    Ahhh, Summer … The time of year when it’s so easy to procrastinate! Let’s face it – after a long Winter, who doesn’t want to take a road trip to the beach, visit the local fair, host a barbecue, or just sit outside and enjoy the warm weather?! Summer can melt your motivation faster than […]
  • What To Blog About This Summer

    Crissy Herron
    2 May 2015 | 2:24 pm
    One of my favorite “work ahead” tips is to block out a few hours to write several blog posts, scheduling them to post in the days or weeks ahead. If you wanted to reduce your working hours this Summer – or take a couple weeks off – this is a great way to get your […]
  • Summer Marketing Tips

    Crissy Herron
    2 May 2015 | 1:48 pm
      Are you out of ideas on how to market your business this Summer? Here are some promotion ideas to help you keep your sales up all Summer long: Summer Holidays Memorial Day Father’s Day Fourth of July Christmas In July Labor Day General Events Graduations Weddings Beat The Heat / Summer Splash Mid-Year Sale […]
 
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    Statosphere

  • Datastream #16

    5 May 2015 | 5:18 am
    01. WhatsApp handled more than 7 trillion messages in 2014, about 1000 per person on the planet.[Source]02. Only 1% of a typical travel site’s visitors buy a flight, hotel or holiday before browsing away.[Source]03. Windows and Office still generate 44% of revenues and 58% of Microsoft's profits.[Source]04. In 2014, for 22 years in row, IBM was America's largest recipient of patents.[Source]05. Every credit card transaction generates around 120 fields of data.[Source]↓downstream / ↑upstreamFollow all the updates from the top plannersphere blogs, along with other essential reads for…
  • Datastream #15

    7 Apr 2015 | 4:53 am
    01. More than 1% of the global population bought an iPhone in the last quarter of 2014 (which is Apple's fiscal 1Q of 2015; here's a breakdown of iPhone sales by quarter 2007-2015).[Source]02. The average person makes more than 200 decisions about food every day, many of them unconsciously, including the choices made from reading menus.[Source]03. The typical cartel arrangement raises prices by 20%.[Source]04. Though smartphones sales shot up worldwide in 2014, Japan and western Europe were the exceptions recording declines of  2.8% and 9.1% respectively.[Source]05. Just…
  • Datastream #14

    9 Mar 2015 | 4:34 am
    01. 1/3rd of all personal luxury goods sold worldwide are bought by Chinese consumers.[Source]02. America has 30% of the world’s high-net-worth individuals (people with more than $1m in liquid assets) and nearly a quarter of global GDP, but consumes less than 1/5th of the world’s personal luxury goods.[Source]03. More than 80% of the shoes, bags and other products bearing the Prada label are now sold in its own shops, compared with about 50% a decade ago. For Burberry, the share has grown from less than 40% to more than 70% over the same period.[Source]04. Rolls Royce makes just 4000 cars…
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    Bannersnack's Blog

  • 18 great banner design inspiration resources

    Robert Katai
    21 May 2015 | 6:38 am
    I strive for two things in design: simplicity and clarity. Great design is born of those two things. The quote belongs to Lindon Leader, who designed the FEDex and Hawaiian Airlines logos, and is one of my work inspirations.   Simplicity and clarity. We often forget that these 2 words are the only strategy we need to do a good job in communication, design and advertising. Why? Because people can relate more easily when the message is simple and clear. You also need to keep these 2 pillars even when you’re working on banner ad design: simplicity and clarity. But
  • Bannersnack discount coupon May 2015

    Laura
    21 May 2015 | 2:05 am
    May’s here and so is our May discount coupon. Here’s how to save 20% on any Bannersnack premium plan. Click the “I have a discount coupon” link before posting your order, copy/paste MAYPROMO2015 and “Apply coupon“. May the force be with you! :)
  • Ready to learn? Welcome to our Display Advertising Tutorials

    Cosmin James
    19 May 2015 | 2:38 am
    Let’s say that you’re not such a techy guy and you want some simple tutorials or tips for creating banner ads or for what is and how to install a tracking code. Or maybe you’re looking for online marketing terms definitions. Our users’ perspective is very important to us. We often engage with our customers to see what we can do help them and support them. We talked to a few small businesses owners and entrepreneurs that want to have a better online presence, but they don’t know a lot about digital marketing or online advertising tools and can’t afford
  • 9 rules you mustn’t break in any PPC advertising campaign

    Laura
    14 May 2015 | 5:29 am
    Google “ppc optimization” and you’ll get a whooping 2,320,000 results. That’s quite a lot of information to go through. And there are countless variations on the theme: “ppc optimization techniques”, “ppc optimization strategies” and so on. Still, in Ben Franklin’s words: “If you fail to plan, you’re planning to fail”. You can spend hundreds of hours optimizing a PPC advertising campaign, but if you haven’t laid down the ground work correctly, you’re just wasting time and money. This is true no matter what type of ads you’re running: Facebook Ads, Google Adwords…
  • Bannersnack Ad Talk “Sometimes looking at bad design helps too” via Kiss Miklos

    Robert Katai
    11 May 2015 | 4:12 am
    “Designer and visual artist.”  Kiss Miklos described himself with these 2 simple words. How should I describe Miklos? A good designer? A modern visual artist? No! I will describe him with his own words from his personal website.  Currently the architecture, design and graphic design are his workfields. There is an outstanding aesthetic quality and strong artistic approach characterizing his implementation of work. His fine artworks define his work just as the individual perceptioned corporate identity designs and graphics (listed) under his name. Find the interview bellow and…
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    Marketing Craftsmanship

  • Investment-Related Publicity: How Clueless is Your Fund?

    Gordon G. Andrew
    7 May 2015 | 9:36 am
    According to BNY Mellon’s most recent survey of Investor Relations (IR) practices worldwide, fewer than half of the nearly 700 respondents are using media relations to support their IR goals. More significantly, only 6% of that group included media exposure as a top IR goal. Whether its reluctance to proactively pursue publicity (also called “earned media”) is based on cost, control, or misunderstanding of the function, the investment industry is failing to take advantage of one of the most powerful means to build investor awareness, third-party endorsement, and assets under management.
  • Marketing Failure at Professional Services Firms: Who’s to Blame?

    Gordon G. Andrew
    16 Apr 2015 | 2:33 pm
    The Hinge Research Institute – a division of one of the nation’s smartest B2B marketing consultancies – recently published the results of its survey of 530 professional services firms representing accounting and finance; technology; marketing and communications; architecture; engineering and construction; legal; and management consulting disciplines. In its report,2015 Professional Services Marketing Priorities, Hinge examined current business challenges and approaches to implementing marketing initiatives at small and medium-sized firms, with annual revenues ranging from less than $5…
  • B2B Conferences: Essential Marketing Tactic…or Waste of Time and Money?

    Gordon G. Andrew
    2 Apr 2015 | 12:39 pm
    Regardless of industry, B2B conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. It’s often the result of poor planning, lack of creativity, laziness or unrealistic expectations by the companies that participate in them. Here are three issues you should address, in advance of investing in a conference of any kind: Do I understand the inherent marketing value of conferences? Before it became a “pay to play” world, there was some brand stature and…
  • A Few Marketing Best Practices for Alternative Investments

    Gordon G. Andrew
    11 Mar 2015 | 9:30 am
    Although the lion’s share of alternative funds have yet to dip their toes into Lake Transparency, some small funds are cutting a path for the rest of the industry, in terms of smart marketing…if that’s defined by how clearly they explain their value proposition, and by how well they create investor interest. Although it doesn’t provide a complete picture, very often you can gauge a fund’s marketing savvy by its website, which in our online world serves as the mother ship for a company’s brand. So based solely on their websites, here are two small funds that can serve as…
  • Why Your B2B Marketing Isn’t Working

    Gordon G. Andrew
    1 Mar 2015 | 11:49 am
    Inconsistency Kills Most B2B Marketing Strategies There are two major reasons why marketing is ineffective at B2B firms, regardless of size or industry: Marketing is viewed as triage. The company applies a collection of tactics (often labeled as a “marketing campaign”) only in response to a problem; typically involving the loss of a key client, or decline in revenue. When business is good, little or no time is invested in marketing. When business (inevitably) takes a dip, marketing becomes a priority. This classic behavior is depicted in the “Sales / Service Volatility Curve” chart…
 
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    Event Strategy Solutions

  • Stop The Insanity!

    Daphne Bousquet, CMP
    21 May 2015 | 3:06 am
    The definition of insanity as some* define it, is  “Doing the same thing over and over and expecting different results” To some degree we have all been guilty of that.  For instance, I keep feeding my kids the same foods and hoping that this time they will like it.  It’s like we are hoping that [...]
  • Ramp Up Your Visibility: Get Expert Status Fast To Fill Your Events

    Daphne Bousquet, CMP
    14 May 2015 | 2:58 am
    While the spring event season is in full swing, it is not too early to think about filling your Fall event. One way to make it easier to get attendees is to ramp up your visibility. Visibility means that more people start to get to know you as an expert. You have seen it happen [...]
  • Live Events: Risk Or Reward?

    Daphne Bousquet, CMP
    29 Apr 2015 | 3:09 am
    Event hosts are a brave bunch. It takes guts to put on your own event. Not only do you have to dazzle your audience with compelling content, you also have to make sure you have an audience to dazzle. You are going out on a limb, putting yourself out there publicly. You risk not only [...]
  • What To Do When Technology Fails

    Daphne Bousquet, CMP
    23 Apr 2015 | 3:03 am
    Technology. Can’t live with it, can’t live without it. Seriously though, we depend on technology for everything. And although it makes our lives a lot easier, when it doesn’t cooperate, it will drive us crazy. And our events are filled with technology. From the GPS System that gets our speakers to the event, to the [...]
  • Webinars Or Workshops? #Infographic

    Daphne Bousquet, CMP
    16 Apr 2015 | 3:00 am
    Are you wondering if you should host webinars or introductory workshops? Both have essentially the same function; they generate leads to convert into clients. But there is a difference. Here is an info graphic that shows how they stack up. Share this Image On Your Site <p><strong>Please include attribution to http://eventstrategysolutions.com with this graphic.</strong></p><br /><br [...]
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    IEG's Sponsorship Blog

  • What I Learned at EMS 2015

    22 May 2015 | 3:57 am
    A rapid-fire synopsis of my time in San Francisco for the Experiential Marketing Summit 2015, through a sponsorship lens:
  • What I Learned Reviewing 40 Hours of IEG Conference Video

    29 Apr 2015 | 2:23 am
    I know that in today@s world event takeaways are expected to be shared during and immediately after conferences, seminars, etc. In fact, I did my share of tweeting highlights on site at last month@s IEG conference, and my colleague Diane Knoepke published a great blog post recapping the social chatter just after Sponsorship Makers concluded.
  • How Sponsors and Rightsholders Are Increasing Audience Engagement

    10 Apr 2015 | 5:03 am
    At IEG 2015, Jed Pearsall of Performance Research (@SponsorEye) and I conducted a workshop on how technologies are transforming the ways sponsors and rightsholders build deeper bonds with audiences via more meaningful, more personalized and/or more frequent engagement opportunities.
  • #IEG2015: A Thousand Makers Making

    25 Mar 2015 | 9:27 am
    Thank you and kudos to all of the sponsorship makers who joined us last week for IEG 2015. You brought us great content and creative energy, and you engaged and encouraged each other.
  • Making the Most of IEG 2015

    9 Mar 2015 | 4:13 am
    It’s time to choose your own adventure at Sponsorship Makers. As you shape your IEG Conference plan of attack, we have a few tips on finding the moments that will “unleash the power of invention”…along with a little help finding the coffee and cocktails.  
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    Brands & Films

  • Product placement in pictures: Britney Spears and Iggy Azalea’s Pretty Girls

    Erik
    16 May 2015 | 2:00 pm
    What can you expect from a music video if you can see a clear shot of a brand in the first five seconds of the video. The obvious answer would be a lot of brands. The aforementioned case is from the latest video for the song Pretty Girls, performed by Britney Spears and Iggy Azalea. It only includes a few brands although their placement could be described as in your face product placement. Matefit MateFit in Britney Spears and Iggy Azalea’s Pretty Girls (2015, RCA, screen capture) Samsung Samsung Galaxy in Britney Spears and Iggy Azalea’s Pretty Girls (2015, RCA, screen capture)…
  • The Evolution of Branding: Selling Lifestyle and Product Placements

    Erik
    1 May 2015 | 1:25 pm
    Brands influence the way we think, whether we are conscious of it or not. We are bombarded by commercials, on average, hundreds of times a day, from everything from movie trailers before the feature film we paid for, to something as simple as seeing a brand name embroidered into someone’s clothing. But just how has branding and product placement evolved over time to occupy its preeminent place in culture that it does today? Torches of Freedom One of the first and most important examples of modern advertising vis-à-vis product placement took place during the famous Easter Sunday Parade…
  • Product placement slideshow: House of Cards 3

    Erik
    30 Mar 2015 | 1:52 pm
    The first and second season of Netflix’s show House of Cards were marked by the heavy use of brands, especially Apple products and BlackBerry. At times the show looked like those two companies sponsored it, with Apple having the majority of screen time. Apple from House of Cards season 3 (2015, Netflix, screen capture) The third season wasn’t much different that the previous ones, although Apple had in my opinion slightly lower share of in-your-face product placement. BlackBerry was almost non-existent and was replaced with Samsung and Windows phones. Samsung had an interesting placement…
  • Five conclusions from the Modern Family Apple episode

    Erik
    10 Mar 2015 | 2:20 pm
    The 16th episode from the 6th season of Modern Family is called Connection Lost, but I call it as I think it should be called: The Apple Episode. As you probably heard: the whole episode is shown on the Claire’s MacBook screen, it includes a number of different Apple gadgets and features, and was shot with iPhones and iPads. Apple from Modern Family (2015, ABC, screen capture) It wasn’t unexpected that there was news that Apple didn’t pay for product placement. Even more, the idea supposedly came from Modern Family co-creator Steve Levitan. He was inspired in part by a FaceTime chat…
  • Product placement in pictures: Fifty Shades of Grey

    Erik
    13 Feb 2015 | 2:03 pm
    You probably heard everything that needs to be heard about Fifty Shades of Grey, the bestselling book and the movie adaptation. I’m also sure you’re all familiar with the names of Christian Grey and Anastasia Steele. The Fifty Shades trilogy has sold over 70 million copies worldwide and I expect the movie to be successful as well. With its background, estimated $40 million production budget and a yearlong marketing campaign it can’t fail. Even though the first reviews are quite bad. Never mind the reviews, let’s check some of the brands from the movie. Audi Audi was an obvious…
 
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    Unbounce

  • 4 Spam-Free Recipes For Nurturing and Converting Leads

    Steven Moody
    21 May 2015 | 12:00 am
    This morning I marked three emails as spam and unsubscribed from another two. Then I started to approve a lead nurturing program for our prospects that looked identical to the emails I had just marked as spam… “The definition of insanity is sending the same spam as other marketers and expecting different results.” – Albert Einstein, marketer As marketers, it’s easy to turn up our nose at other marketers who send thoughtless emails, but we need to stay alert and make sure we’re not being lazy and becoming spammers ourselves. Lead nurturing is like cooking: done right,…
  • Landing Page Design Trends You Should Swipe Left [PODCAST]

    Stephanie Saretsky
    20 May 2015 | 12:00 am
    Image by Manju Shivacharan via the Statesman. In recent years, interest in landing page design has been steadily on the increase. Just check out this graph from Google Trends: There’s a good reason for this pique in interest: marketers are slowly realizing that good landing page design creates a sense of trust and can ultimately lead to higher conversion rates. That is, unless you’re losing sight of other important things, like making your unique value proposition the star of your page. Or making sure design never takes precedence over persuasive copy. In this episode, we talk to Mark…
  • 8 Mobile-Friendly Landing Page Templates Designed With Love

    Mark John Hiemstra
    19 May 2015 | 12:00 am
    These mobile landing page templates will help you commit to higher conversion rates. Image from the Pont des Arts in Paris. You want your page to look professional and modern, but are you getting lost in the aesthetics and losing sight of the true goal: conversions? You need a balance of both, and we want to help. For the second year in a row, Unbounce has teamed up with our friends at ThemeForest to offer designers a chance to show off their best landing page designs. We put up $14,000 in prize money and put out the call for designers to give us their best in 13 different categories. We’re…
  • These Are the PPC Metrics That Actually Matter

    Jacob Baadsgaard
    18 May 2015 | 12:00 am
    If you’re anything like me, you’ve participated in a couple of DIY home improvement projects. At the beginning of these projects, with YouTube training videos as my sidekick, I have an irrational sense of confidence in my handyman abilities. When I’m tracking down my supplies at the local hardware store, I often find the products priced and displayed as “good,” “better” and “best.” The frugal side of me tries to argue that “good” is good enough, but is there something about the “best” product that will secure my DIY victory? With PPC advertising, we often face…
  • Landing Page Copywriting Secrets the Pros Never Share

    Joanna Wiebe
    14 May 2015 | 12:00 am
    You don’t need to break the bank to write a landing page that converts. Image via 401k Calculator. PSST: This post was written by Henneke Duistermaat of Enchanting Marketing, Demian Farnworth of Copyblogger, Amy Harrison of HarrisonAmy.com and Joanna Wiebe of Copy Hackers. You can see all four of them speak on a copywriting panel at the Call to Action Conference in September – so get your early bird tickets now. If you could hire four top copywriters to write your landing page, what would they do for you? What are the tricks they’d use to engage more visitors… and get them to…
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    Trumpia's Blog

  • 7 Tips For Crafting The Perfect Email Subject Line

    Juebong Khwarg
    21 May 2015 | 2:10 pm
      The most important part of an email is of course the content. Without compelling content, your email will be for naught. But how do you get subscribers to open your emails in the first place? Here are a few key aspects of the title that play an important role according to a recent study*:…
  • Five Tedious Marketing Tasks Anyone Can Now Automate

    Juebong Khwarg
    12 May 2015 | 3:48 pm
    Take Advantage of these 5 Automation Tools Time is money, and every minute spent on tedious marketing tasks is a minute you could spend elsewhere. But without these tasks, marketing campaigns can fall flat and unsuccessful. Fortunately, Trumpia offers marketing automation technologies that carry out these day to day chores for you. Here are 5…
  • The Convenience of Landline Texting

    Juebong Khwarg
    1 May 2015 | 2:35 pm
    Landline Texting Makes Communicating with Your Business Convenient Communication has been forever changed. Where calling once stood alone as the dominant (albeit only viable) form of instant communication, texting has rapidly caught up. And it’s not hard to see why texting has had such a dramatic rise in popularity. Texting gets your message across instantly,…
  • Building Trust with your Customers using Mobile in 2015

    Trumpia
    13 Apr 2015 | 1:15 am
      3 ways of Building Mobile Trust with Customers in 2015  The world of social and mobile media marketing has made it tougher for businesses to operate according to the old ways of doing things where price, product, promotion and place – or the classic Four P’s – reign supreme. According to John Jantsch, author…
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    Castleford

  • Google Webmaster Tools makes way for Google Search Console

    Castleford Staff
    21 May 2015 | 2:12 pm
    Webmaster Tools, Google’s free interface designed to help website owners make their sites easier for Google to crawl and index, has been re-branded. Moving forward it will be known as Google Search Console. Google said the decision had been taken to rename the hugely popular service because of the increasing diversity of the people using it. Originally created for developers and web architects, Webmaster Tools is now used by business owners, hobbyists, marketers and other non-technical folk. “For nearly ten years, Google Webmaster Tools has provided users with constantly evolving…
  • How offline ads drive traffic to websites and boost sales

    Castleford Staff
    20 May 2015 | 11:26 pm
    Brands spending money on television advertisements and other offline channels have an added incentive to make sure their websites are optimised for search, conversion and user experience. New research has shown that people viewing these ads are likely to head to straight online and might even be ready to make an immediate purchase. This means sites that are difficult to navigate, lack regularly-updated content or don’t work properly on mobile devices could seriously undermine offline campaigns. Google’s mobile-friendly update went live last month. Sites that fail Google’s…
  • Facebook Instant Articles means smaller slice of bigger pie for news publishers

    Castleford Staff
    17 May 2015 | 10:07 pm
    Facebook officially launched Instant Articles last week, promising an improved experience for users and the chance for publishers to access its vast audience and proven advertising model. The idea first surfaced in March this year when it emerged that talks between Facebook and The New York Times had reached an advanced stage over a native publishing deal. Nine publishers, including The New York Times, have now partnered with Facebook as part of this new venture: the popular news site BuzzFeed; established US news brands National Geographic, NBC and The Atlantic; Britain’s BBC News…
  • Content Marketing Survey 2015: Summary, analysis and [INFOGRAPHIC]

    Castleford Staff
    14 May 2015 | 1:03 pm
    The results of our 2015 Content Marketing Survey are in. A big thank you to everyone who took part and to the excellent teams at Castleford who did everything from gathering the data to creating the beautiful report. One of our wonderful in-house designers made an infographic summarising the results, so if you get bored reading my analysis, you can skip straight to that (bottom of this page). If you’d like to download the full report you can do that here. Spending more and doing more video The headlines from this year’s survey are that Aussie and Kiwi firms are planning to commit…
  • Study: 27 per cent of web searches are questions [VIDEO]

    Castleford Staff
    12 May 2015 | 1:57 pm
    Content marketers hoping to win traffic and leads with Q&A style blog articles will be interested to know that around 27 per cent of web searches are phrased as questions. When Google announced the new Hummingbird algorithm back at the end of 2013, it said it wanted users to be able to type out their questions in full and find the answers they’re looking for. The idea was to reduce the emphasis on one or two keywords and instead focus on the full query and the meaning behind that query. This spawned an influx of content with questions as headlines, trying to match user queries. Now…
 
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    JDM Digital » News

  • WordPress 4.2 Released

    Admin
    27 Apr 2015 | 7:06 am
    WordPress Version 4.2, named for jazz musician Bud Powell, has been released.  The latest version of the world’s most popular open source CMS comes with a ton of bug fixes, but also a […] In Related News: WordPress 3.6 Released All I want for Christmas is an Upgrade JDM Offers Clients Free WordPress Update
  • Don’t Sweat the Domain Name

    Justin
    24 Apr 2015 | 8:38 am
    The days of keyword-stuffed domain names like “DallasSEOAgency.com” are coming to an end.  Just last week, Google announced another update to their mobile search engine results page — no more domain names. On […] In Related News: Google Now Rewards Mobile-Friendly JDM’s First WordPress Plugin Google’s New Extended Sitelinks
  • Choosing Web Design Typography

    Jenee
    7 Apr 2015 | 8:16 am
    When it comes to selecting the perfect web font for your new web design, the choices can be overwhelming. Let’s look at the three things that really matter when choosing the perfect web […] In Related News: Web Design for Wearable Tech slabText, Web Font Fun 10 Responsive Web Design Do’s and Don’ts
  • It’s been 6 years. Time to Breakup with IE8.

    Justin
    18 Mar 2015 | 7:16 am
    Ending a 6 year relationship can be hard, especially when there’s history. In the case of Internet Explorer 8, however, it’s more like Stockholm Syndrome, and we need to snap out of it. […] In Related News: Jenee Celebrates 5 Years at JDM Why Firefox should be the default Chrome Gives IE a Run for Their Money
  • 10 Responsive Web Design Do’s and Don’ts

    Justin
    13 Mar 2015 | 2:10 pm
    Responsive web design (RWD) seems very appealing but venturing into the world of multiple screen sizes, media queries, and mobile-first can be daunting. Fear not, however.  JDM Digital has put together a list […] In Related News: Responsive Web Design in a Post-PC World Web Design for Wearable Tech Mobile App vs Web App
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    My Note Taking Nerd

  • Leading You, Me and We: Higher Self vs. Lower Self

    NoteTakingNerd2
    18 May 2015 | 4:00 am
    We’ve all had the experience of the Awesome version of ourselves showing up in our lives … and the experience of the Embarrassing version of ourselves showing up in our lives. The Awesome version of ourselves does and says the brilliant and common sense things. The Embarrassing version of ourselves does and says the shabby […] The post Leading You, Me and We: Higher Self vs. Lower Self appeared first on My Note Taking Nerd.
  • Leading You, Me and We: Language That Melts Through Bullshit

    NoteTakingNerd2
    14 May 2015 | 4:00 am
    In today’s notes from the Eben Pagan Leading You, Me and We seminar, you get to discover three unusual and extraordinarily effective ways to melt the patterns of thinking that can make your life a living hell. And it all begins with this famous quote… “The map is not the territory.” The map of a […] The post Leading You, Me and We: Language That Melts Through Bullshit appeared first on My Note Taking Nerd.
  • I Have A Dream: Notes From Leading You, Me and We

    NoteTakingNerd2
    8 May 2015 | 4:00 am
    Most people would agree that one of the all time great leaders in history was a man by the name of Dr. Martin Luther King Jr. His “I have a dream” speech is thought of as one of the most inspirational of all time. At his Leading You, Me and We seminar, Eben Pagan played […] The post I Have A Dream: Notes From Leading You, Me and We appeared first on My Note Taking Nerd.
  • Leading You, Me, and We

    NoteTakingNerd2
    4 May 2015 | 4:00 am
      So, I’ve undertaken the gargantuan task of taking notes on the Eben Pagan – Leading You, Me, and We 3-Day seminar. As I’m working on this, I’ll be sharing notes I’m taking on this event with you because I like you. Today we’ll start this love fest off with my notes on the first […] The post Leading You, Me, and We appeared first on My Note Taking Nerd.
  • The Million Dollar Story For Your Business

    NoteTakingNerd2
    28 Apr 2015 | 4:00 am
    Stories. We all have them but most of us don’t know how to get the most out of them. A Million Dollar Story is a story that can be responsible for you making millions of dollars and I’m betting that you have at bare minimum, one of them.  33 publishers and 19 agents told Mark […] The post The Million Dollar Story For Your Business appeared first on My Note Taking Nerd.
 
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    Creative Guerrilla Marketing

  • Moviegoers in Poland Are given Free Chocolate with a Small Unsavory Twist

    Tereza Litsa
    22 May 2015 | 8:00 am
    A secret is always intriguing and manages to create a mysterious atmosphere when used in advertising. Secrets may lead to unexpected revelations tough, and not necessarily in a pleasant way. The Nobody’s Children Foundation has collaborated with the Polish advertising agency Mccann Worldgroup, creating a campaign named ‘Secret’, which took place in the Polish cinema ‘Kinoteka’ in Warsaw. Moviegoers were ready to watch the movie they chose, when they noticed an envelope placed on their cinema seats. There was only one word to help them understand what it was about, ‘Sekret’.
  • Adorable Dog Billboards Utilize RFID Technology To Follow Potential Adopters #LookingForYOu

    Oceana Setaysha
    21 May 2015 | 8:00 am
    Have you ever felt like you see the same advertising campaign so often, it feels like it’s following you around? Well, the Battersea Dogs & Cats Home (a UK charity established in 1860 to give dogs and cats a second chance), in partnership with Ogilvy & Mather UK, have launched a new case study on a campaign they ran recently that takes this feeling to a whole new level. The #LookingForYou Campaign Taking a simple idea – that homeless animals often follow people around – and pairing it with the latest in modern technology, Ogilvy & Mather UK have led the Battersea…
  • How Biskrem Created The Ultimate Instagram Adventure Social Marketing Campaign

    Tereza Litsa
    20 May 2015 | 8:00 am
    What if Instagram turned into your new favorite (and addictive) adventure game? How can a brand boost its presence through a fun, and social game? Don’t look any further, Biskrem, a Turkish biscuit brand, came up with an amazing idea on how to engage with the audience through Instagram in the most creative way! Instagram is trending during the past years and brands are constantly looking for new ways to use their creativity, in order to promote their product in the most appealing way. Traditional marketing doesn’t really work for Instagram, which means that there is a need for new…
  • Lay’s Creates A Human Claw Machine

    Ryan Lum
    19 May 2015 | 8:00 am
    Lay’s Asia recently recreated the claw game for this fun activation campaign. We are all familiar with the metal claw game  where you can win stuffed animals (if you can get that claw to actually grab one), but Lay’s decided to switch it up by replacing the metal claw with children! That’s right! They recreated one of our favorite childhood games and made the human claw machine in which a young child is strapped to a large crane and is lowered into a bag of chips. The child would then try to grab as many bags of chips as possible. SEE ALSO: The Lay’s Chip Machine Makes…
  • ‘Shadow Wi-Fi’ Found a Way to Prevent Skin Cancer & Provide Free Wi-Fi

    Tereza Litsa
    18 May 2015 | 8:00 am
    Long sunny days can be ideal for a visit to the beach, especially during summer. Beachgoers love the sun and they sometimes get exposed to its rays for several hours. Not everyone seems to listen to the experts’ warnings about the dangerous sun exposure, which creates the need for a new approach to the issue. How about enticing the ‘lovers of the sun’ with another passion they possibly have that probably love it even more? Happiness Brussels has finally found a reason to keep the beachgoers in the shadow and it’s called ‘Shadow Wi-Fi’. ‘Shadow Wi-Fi’ is an innovative Wi-Fi…
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    Dukeo

  • Monthly Income Report April 2015

    Steven
    3 May 2015 | 9:03 pm
    After over 4 years of blogging, I decided last month to get back to my blogging roots. This whole blog is dedicated to sharing my personal experience with making money online, and I apply a very strict no fluff & no BS policy. The keyword here is: PERSONAL. No more rehashed post about blogging or social media that you have already seen over 9000 times on other blogs. If you want to learn how to get rich overnight, you shouldn’t read this blog: I’m all about hard-work and dedication. With that out of the way, here comes my monthly report detailing how my various online…
  • Monthly Income Report March 2015

    Steven
    7 Apr 2015 | 3:26 am
    When I started Dukeo, I wanted to share my whole experience with making money online. I published monthly income reports and monthly traffic reports for this blog, but never for my whole online business. Looking back at these 4 years of blogging, I see that I lost focus on what really mattered to me when I was just starting. Other sides of my business grew at a tremendous pace, and my time was used mostly to keep the ball rolling and increase profits. Until the big crash. I won’t go over this again as I have already written a pretty long article about how I lost pretty much everything…
  • Rebooting Dukeo: Time for a Fresh Start

    Steven
    25 Mar 2015 | 11:32 am
    Like every good TV shows or movie franchises, there comes a time for a reboot! I have received numerous message from readers wondering what happened to me. Well, I am still alive. And here are some good news for the fans of Dukeo around the world: things are going to get a lot more exciting over the coming months. Read on to discover what’s coming for me and for you. What Happened During The Last Year? First thing first… After the massive business crash I experienced almost 2 years ago, I spent roughly 1 year picking up the pieces and getting my shit together. The aftermath…
  • Aweber Review: Make Easy Money with Email Marketing

    Steven
    25 Mar 2015 | 7:23 am
    Out of the many email marketing services that are available to let you host and manage your email list, AWeber is one of the most popular. Having an email list is an essential part of growing and monetizing your blog, and AWeber is a strong choice for anyone looking to build their list. About AWeber AWeber was founded in 1998 with the mission of creating email marketing software to help small businesses automate email follow up and email newsletter delivery. Now, AWeber is the preferred choice for most internet marketing and blogging professionals who need a serious solution for their email…
  • Shopify Review: Easily Setup Your e-Commerce Website

    Steven
    24 Mar 2015 | 9:36 pm
    Online sales for the U.S. market for this year are expected to hit $224.2 billion, a 15.4 percent increase over last year and the numbers are only going to continue to skyrocket over the coming years. With more and more consumers shopping online, it’s time to stop dabbling in ecommerce and get serious about your online business. Online stores aren’t a new concept, but up to this point the solutions out there for the average small business owner have been limited and complicated to use. The folks at Shopify saw the need for a more user-friendly platform with plenty of customization…
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    Genius Blog

  • Weekly Roundup: Lyrics Posted Since 5/12/2015

    19 May 2015 | 7:11 am
    Big Memes: Antero Lindgren – Mother Lyrics A$AP Rocky – What’s Beef? Lyrics Barclays Premier League – 2014/15 Week 37 Highlights Lyrics Bea Miller – Force of Nature Lyrics BET Awards – 2015 Nominees Lyrics Boosie Badazz – Black Heaven Lyrics Bossman Birdie – Wristbands Lyrics Campeonato Brasileiro – Tabela de Brasileirão 2015 Lyrics Chada, Bezczel, ZBUKU – Wiem Lyrics Courtney Love – Killer Radio Lyrics Courtney Pruitt – Imag(ine) Language Lyrics Danny Seth – Never Forget Lyrics Denai Moore – Never Gone Lyrics Department of Defense – Glossary of Military Terms…
  • Weekly Roundup: Lyrics Posted Since 5/5/2015

    12 May 2015 | 7:11 am
    Big Memes: Agência Rio de Notícias – Moralistas e Libertários Lyrics Angela Ding – My Favorite Poets Lyrics A$AP Rocky – Everyday Lyrics Barclays Premier League – 2014/15 Week 36 Highlights Lyrics Barclays Premier League – 2014/15 Premier League Team of the Season Lyrics Barclays Premier League – Summer Transfers 2015/16 Lyrics Belly – White Girls Lyrics Belly – Might Not Lyrics The Bird and the Bee – Will You Dance? Lyrics Blejk x GeezyBeatz – Jak chcę Lyrics Brock Chenier – Physical Music Collection Lyrics Carole King – Child of Mine Lyrics Daredevil – The Cut…
  • Weekly Roundup: Lyrics Posted Since 4/28/2015

    5 May 2015 | 7:11 am
    Big Memes: 0ld 420 – All of the Memes Lyrics 5 Seconds of Summer – Permanent Vacation Lyrics Aladin 135 – On a qu'un temps Lyrics Arsène Wenger – Wenger’s Career Honours Lyrics Barclays Premier League – Premier League Team of the Season: Voting Lyrics Chris Stapleton – Parachute Lyrics Chuck Inglish – Damage Lyrics Ciara – Jackie (B.M.F.) Lyrics Ciara – Stuck On You Lyrics Ciara – That’s How I’m Feelin' Lyrics Daredevil – Into The Ring Script Lyrics Disclosure – Bang That Lyrics Disiz – Abuzeur Lyrics Earl Sweatshirt – Solace Lyrics Elvis Crespo – Píntame…
  • Weekly Roundup: Lyrics Posted Since 4/21/2015

    28 Apr 2015 | 7:11 am
    Big Memes: Aori – Anaga Lyrics Aussie Chat – Aussie Chat Dictionary Lyrics Bad English – When I See You Smile Lyrics Barclays Premier League – 2014/15 Week 34 Highlights Lyrics Barclays Premier League – Live Blogging the Premier League: Arsenal 0-0 Chelsea Lyrics Better Call Saul – Bingo Script Lyrics Black Papiyon – Cry For Gold Lyrics Brian Duricy – Ezzy: Savior of an Atheist City Lyrics Capraaegagrushircus – In-Depth Hip-Hop Album Reviews Lyrics Chuuwee – South Sac Get The Money Lyrics Cleanup Crew – My Beautiful Dark Twisted Fantasy Lyrics Deen Burbigo – Avertis…