Marketing

  • Most Topular Stories

  • Three Simple Ways to Create a High-Converting Email Subscribe Form

    MarketingProfs How-To Articles
    31 Jul 2015 | 7:00 am
    When people fill out your email subscribe form, they're showing a strong indication of purchase intent. Forms are also a first step toward gathering vital data for targeting customers with relevant information. Read the full article at MarketingProfs
  • Geo-Targeting Can Skyrocket Your Conversion Rates!

    Duct Tape Marketing
    Guest Post
    30 Jul 2015 | 6:50 am
    Geo-Targeting Can Skyrocket Your Conversion Rates! written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: In the Palm of My Hand via photopin (license) As the internet continues to grow at an exponential rate, the average web user is overloaded with a vast amount of information. Website owners only have a few seconds to convince someone that the content on their website is worthwhile reading before the visitor moves on. While there are many methods of engaging your visitors and increasing conversion rates, one that is hardly spoken of but is…
  • Social Data Made Simple: Getting Started with a Strategy

    Marketing Darwinism
    Paul Dunay
    29 Jul 2015 | 11:39 am
    Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. This webinar featured Ira Haberman (irahaberman) Director of Storytelling at BrainRider, Ned Kumar (@nedkumar) Digital Strategist for FedEx and Sean Williams (@Colorado2NYC) Consumer Promotions Social Media at JetBlue Airlines. We discussed how to get started with a strategy around social data. Here are three key takeaways from the webinar: Know your audience – with social data there are so many sources…
  • 4 Time Management Tips for Social Media Managers

    Online Marketing Blog - TopRank®
    Ashley Zeckman
    30 Jul 2015 | 3:30 am
    It seems that a social media manager’s job is never done. It doesn’t matter what time of day or day of week you’re in, there’s always more to do. Social media moves at an astronomical pace, and it can be hard to keep up. In fact, research has found that the top two barriers impeding adoption of social business within organizations are lack of overall strategy and competing priorities. Raise your hand if the scenario below sounds familiar: A Day in the Life of a Social Media Manager 6am – 12pm Check company social media notifications before you even roll out of bed. Quickly…
  • 4 Stages of a Thought Leadership Maturity Model

    Marketing Darwinism
    Paul Dunay
    1 Jul 2015 | 11:20 am
    Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more. What came out is quite interesting for any company looking to take their thought leadership program to the next level. Here are a few points I pulled out to highlight for you that can help you make the case internally: 79% of would-be buyers say thought leadership is important to critical to determining which providers they want to learn more…
 
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    Influential Marketing

  • The 5 Worst Habits Of Selfish Brands

    Rohit
    16 Jul 2015 | 11:43 am
    Do you know a selfish brand? Most of us do. We encounter them constantly – trying to promote their latest and greatest product. Their ads seek to interrupt us and every interaction is clearly only focused on either closing a deal or collecting our information for their database. They think in terms of short term revenue instead of long term value. They look at customers are only a necessity on their way to making a profit. And they make the world a worse place. The good news is consumers have more ways than ever to filter these brands out and expose their selfishness as a warning to…
  • How Amazon Might Accidentally Kill Creativity

    Rohit
    23 Jun 2015 | 1:51 pm
    I rely on books. As an author of five books, I believe in the power of them and as a trend curator and University Professor I consume many of them. I buy several new non-fiction books a week and often invest my time and attention in reading them and learning from them. What I don’t do is read most of them cover to cover. Yet some of the most lasting ideas that I get from books come from reading them in bursts. I consume books and ideas the same way travelers consume frequent flier miles – as momentary rewards to be redeemed at a later date. Books can share powerful ideas that…
  • How Reverse Retail Is Changing The Way We Buy

    Rohit
    16 Jun 2015 | 5:44 am
    About two years ago, there was a single word that could strike fear into the heart of any retail brand executive – “showrooming.” The term popularized the increasingly common shopping behaviour from consumers of going into a physical store to try out and test a product before going online (often to an ecommerce only retailer like Amazon) and completing their purpose. Was showrooming going to destroy the retail business? This was one of the main questions speakers tackled at the National Retail Federation’s annual Expo event early that year. And the research didn’t…
  • A Short And Hopeful History Of Social Media

    Rohit
    9 Jun 2015 | 1:23 am
    Social media has always been the home of meaningless indignation. What do you do when you’re angry about something no one else cares about? Share it on social media. So as we started to each find our own voices on a platform that could reach micro-audiences, the easy thing to do was to use it as a place for venting. Flight delays, rude waiters, critiquing the latest episode of our favorite TV show were all common topics. No one really cared, but that was ok because hardly anyone was really paying attention anyway. After all, the point of venting is usually inherently selfish to make…
  • 5 Lessons From Shockingly Honest Marketing Campaigns

    Rohit
    28 Apr 2015 | 7:43 am
    Robert Townsend is one of the most underappreciated leaders in history. He is not a household business name like Steve Jobs or Jack Welch. He didn’t lead an organization into making products to change the world. In fact, many of the employees that now work at the company he once led have probably never even heard his name. Yet he was responsible for one of the boldest and most enduring marketing campaigns and business strategies of the 21st Century. In a world where brands seem to change marketing taglines and missions every 24 months, Townsend was a trailblazer. In 1970, well before…
 
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    AdPulp

  • Want a Better Business? Start with the Man or Woman in the Mirror?

    Marcus Anderson
    23 Jul 2015 | 6:25 am
    As business owners you’re always looking for that next “thing” that will take your business to the top. Whether it’s a new product or service idea, a streamlined process of business operations, or new marketing strategy to improve your brand’s online presence, they key to a successful business is being the innovator. While all of […] The post Want a Better Business? Start with the Man or Woman in the Mirror? appeared first on AdPulp.
  • Briefcase Tacos W+K Wins Error Error Best Mercury Meatballs Helicopter

    David Burn
    17 Jul 2015 | 1:47 pm
    Winners of 24th annual Radio Mercury Awards were announced last month at le Poisson Rouge in New York. Wieden + Kennedy and their client Old Spice took Best of Show for “Mandroid.” (click to listen) The Mercury Best of Show award comes with a $50,000 cash prize, making it one of the more coveted awards […] The post Briefcase Tacos W+K Wins Error Error Best Mercury Meatballs Helicopter appeared first on AdPulp.
  • Ad Grunts Want To Work for Pay, Time Off and Coffee (Not Trophies)

    David Burn
    16 Jul 2015 | 4:35 pm
    Advertising is a glamorous industry. Or so it may seem to some from the outside looking in, partly due to how the industry is portrayed in TV shows, film and lifestyle press. Of course, there are ad people enjoying a corner office with views of the San Francisco Bay or the equivalent, but they’re in […] The post Ad Grunts Want To Work for Pay, Time Off and Coffee (Not Trophies) appeared first on AdPulp.
  • Starbucks Dials Up The Appetite Appeal

    David Burn
    14 Jul 2015 | 9:34 pm
    There was a time not too long ago when Starbucks didn’t believe in advertising. From the look of things, those days are long gone… Both product spots deliver the feel and rhythm of summer and make the drinks seem like the correct answer to a question you didn’t know you were asking. The post Starbucks Dials Up The Appetite Appeal appeared first on AdPulp.
  • Reduce Risk of Financial Ruin, Check Your Broker With Broker Check

    David Burn
    7 Jul 2015 | 6:07 pm
    Suzie went to college. Somehow she graduated in four years and landed a job in the city. Now, for the first time, she has money to burn invest. Will Suzie click to invest? Countless millions of dollars have been spent by online brokerages to help convince Suzie that a “do it yourself” strategy is the […] The post Reduce Risk of Financial Ruin, Check Your Broker With Broker Check appeared first on AdPulp.
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    Marketing Darwinism

  • Social Data Made Simple: Getting Started with a Strategy

    Paul Dunay
    29 Jul 2015 | 11:39 am
    Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. This webinar featured Ira Haberman (irahaberman) Director of Storytelling at BrainRider, Ned Kumar (@nedkumar) Digital Strategist for FedEx and Sean Williams (@Colorado2NYC) Consumer Promotions Social Media at JetBlue Airlines. We discussed how to get started with a strategy around social data. Here are three key takeaways from the webinar: Know your audience – with social data there are so many sources…
  • Interview with Gregg Thaler from RingLead

    Paul Dunay
    22 Jul 2015 | 11:18 am
    Here is a recent interview with my new friend, Gregg Thaler, is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. I hope you enjoy! PD:     How often is poor data the downfall of a marketing campaign? GT:     Well, if I said every time, that would be a bit of hyperbole, but only a bit. Typically what I find with lists – especially trade show lists – is that they are the Typhoid Mary of duplicate creation in your database. Very often if you think about trade shows, who attends your booth? Many times it’s your…
  • How to Market and Sell to the Modern Buyer

    Paul Dunay
    17 Jul 2015 | 11:07 am
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. This webinar was sponsored by Act-on Software and featured Amber Armstrong (ambarmstrong) Program Director of Commerce, Social and Mobile Amplification at IBM, Jeff Soriano (@sorianojeff) Senior Director of Demand Generation at Offerpop and Rachel Rosin (@rosin_rachel) Marketing Programs Manager at Act-On Software. We discussed the changes marketing departments need to make or address in order to keep up with today’s…
  • 4 Stages of a Thought Leadership Maturity Model

    Paul Dunay
    1 Jul 2015 | 11:20 am
    Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more. What came out is quite interesting for any company looking to take their thought leadership program to the next level. Here are a few points I pulled out to highlight for you that can help you make the case internally: 79% of would-be buyers say thought leadership is important to critical to determining which providers they want to learn more…
  • Interview with Dave Chaffey of Smart Insights

    Paul Dunay
    17 Jun 2015 | 11:23 am
    This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. The following is an excerpt from our discussion, I hope you enjoy it. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year? I think…
 
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    Conversation Agent - Valeria Maltoni

  • Sir Ken Robinson on the Relationship Between Imagination, Creativity, and Innovation

    Valeria Maltoni
    3 Aug 2015 | 7:10 am
    “Logic will take you from A to B. Imagination will take you everywhere.” - Albert Einstein “Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at least you create what you will.” - George Bernard Show Sir Ken Robinson's body of work is one deserving of attention. Robinson is best known for the self deprecating sense of humor with which he delivers a very important message: “Imagination is the source of all human achievement.” A leader in the development of creativity, innovation and human resources, working with governments and…
  • Ogilvy on Advertising: I Predict 13 Changes

    Valeria Maltoni
    2 Aug 2015 | 7:10 pm
    “I have never been a futurist, and every passing year my interest in the future declines,” says David Ogilvy in the closing of his book On Advertising, a classic. When his publisher asked him to predict the changes we will see in the ad business from his vantage point of industry leader writing somewhere in 1985, he says: 1. The quality of research will improve, and this will generate  bigger corpus of knowledge as to what works and what doesn't. Creative people will learn to exploit this knowledge, therefore improving their strike rate at the cash register. 2. There will be a…
  • Brazilian Entrepreneur Bel Pesce on the Five Easy-to-Believe Myths that Kill Dream Projects

    Valeria Maltoni
    31 Jul 2015 | 2:40 am
    Entrepreneur Bel Pesce left Brazil to study at MIT to then return to her native country after a successful stint in Silicon Valley. She believes in making ideas happen. Her talk is a good example of the trouble with “good enough.” She says: I dedicated the past two years to understanding how people achieve their dreams. When we think about the dreams we have, and the dent we want to leave in the universe, it is striking to see how big of an overlap there is between the dreams that we have and projects that never happen. What are the five easy-to-believe myths that kill our dreams?
  • The Trouble with "Good Enough"

    Valeria Maltoni
    30 Jul 2015 | 2:40 am
    We have all wrestled with this question -- what is the point of diminishing returns between value and effort? When is something “good enough?”  The image above is from my talk at Dare Conference in May on making learning a habit. The central point being: Children feel the excitement of learning more strongly than the fear of the unknown. For adults the balance is reversed: we stop learning when we’re afraid of leaving the safety of what we know. Here's the video, if you're interested. To get what we want, we often do need to commit to changing our behavior. Renown leadership and…
  • Solve Problems by Thinking Small

    Valeria Maltoni
    29 Jul 2015 | 2:40 am
    In Think Like a Freak, the authors of Freakonomics, Steven Levitt and Stephen Dubner offer to retrain our brain. The central thesis of the book is that we need to think small to tackle some of the world's biggest problems, piece by piece. Big problems, they say: ... are by their nature really hard to solve for a variety of reasons. One is they're large and therefore they include a lot of people and therefore they include a lot of crossed and often mangled and perverse incentives.But also a big problem -- when you think about a big problem like the education reform. You're dealing with an…
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    IDA Concpts

  • You Won the Lottery, Now What? [Infographic]

    Damian Davila
    27 Jul 2015 | 2:29 pm
    In life, there are good problems and bad. When you win the lottery, bliss may be replaced with shock when you find the change that a huge monetary prize has on your life and that of your loved ones.  After finding out that you now, there are two key action items that you need to follow. The first thing to realize is that $800 million in lottery prizes goes uncollected each year, so that is why the very first thing that you need to do is to secure your winning ticket. The second one is that while you may be tempted to go on a social media spree to let people that you have won the BIG ONE, you…
  • 5 Ways to Work for Yourself

    Damian Davila
    25 Jul 2015 | 2:08 am
    Are you tired of wasting your life in a cubicle? Are you ready to throw off the shackles of conventional employment and become your own boss? Here are just five ways to say goodbye to a 9-to-5 existence while still making bank. 1. Start A Business This is one of the biggest reasons why people quit their jobs. If you’re tired of always answering to someone else, become your own highest authority by starting your own company. Monetize your hobby; go professional with your personal skills; become an entrepreneur and self-starter. 2. Invest Anyone can learn to invest, so don’t be…
  • An Overview of Bulletin Board Focus Groups

    Damian Davila
    22 Jul 2015 | 2:48 am
    Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion.  Here is an overview of bulletin board focus groups and their advantages and disadvantages. Methodology of Bulletin Board Focus Groups The methodology of a BBFGs starts with the moderator releasing a set of questions on the first day, and participants providing answer to those questions. The moderator reads the participant’s answers and provides additional…
  • 5 Ways to Boost Your Monthly Income (Part 1)

    Damian Davila
    22 Jul 2015 | 1:51 am
    Since 2013, I have been writing on personal finance and, along the way, I have received all kinds of questions. However, the most common question that I receive is “Damian, how do I make some extra cash online?” With their no-waste philosophy, Millennials are the ones that look to multitask their income the most by making money completing little tasks during their breaks of their full-time jobs. I could write a book on the different ways that you can leverage social media, marketing research, and the sharing economy to land a few extra dollars in your bank account. For now, I…
  • Where to Find Affordable Apple Parts and Accessories

    Damian Davila
    26 Jun 2015 | 6:36 pm
    Do you own an iPad, MacBook or iPhone? Are you searching for high quality Apple parts? You can easily buy them from Apple’s retail stores. However, there’s one catch – their prices are sky high. The hefty price tags often put off buyers because it does not cost much to make any of these accessories. Still, Apple sells them at high prices and makes a killing. But you don’t have to be a victim of this daylight robbery. If you are willing to shop around, it is possible to buy screen protectors, power cords, batteries, cases, logic boards, and additional memory for your Apple…
 
 
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    Superhype

  • Would Led Zeppelin Succeed Today?

    ddeal
    3 Aug 2015 | 6:58 am
    Led Zeppelin. The name evokes the hammer of the gods, hypnotic music forged in the mists of Mordor and the mountains of Kashmir, and the heavy gravitas of legend. Here is a band whose place in rock history is secure. Five of its albums are listed in Rolling Stone‘s ranking of the 500 Greatest Albums of All Time, and Led Zeppelin’s music is so influential and powerful that it resonates with generation after generation of fans. But Led Zeppelin achieved renown at a different time, when the music industry played by different rules, and artists made their mark through an art form…
  • Fake It Until You Make It

    ddeal
    17 Jul 2015 | 7:09 am
    Photo Credit: Brian Schultz How would you like to have a job that requires you to be always on? Where the cameras are always rolling, and someone is always watching you? Where you smile and laugh no matter what kind of day you’re having? Would you be energized? Mortified? Maybe a little of both? Every weekend from July 11 to Labor Day, I have that job from early morning to evening. As I have discussed on my blog, I am part of the cast of the Bristol Renaissance Faire, a highly acclaimed festival in Kenosha, Wisconsin, where visitors pay $24 to experience a re-creation of the port of…
  • “Amy” and the Unsolved Mystery of Amy Winehouse

    ddeal
    16 Jul 2015 | 6:06 am
    Amy, the new documentary about Amy Winehouse, is an unsolved mystery and an all-too-familiar one. You know the story: a mercurial artist dies before her time, leaving behind grieving fans and an unfinished body of work. The movie leaves us pondering why she self-destructed and provides no easy answers. Over the course of two hours, Amy offers several possible reasons why the critically acclaimed singer spiraled out of control and died of alcohol poisoning in 2011, just three years after winning multiple Grammy Awards for her triumphant album Back to Black. Those reasons include: Her…
  • “Be Prepared to Never Make Money on Your Work”: A Music Industry Insider Speaks

    ddeal
    8 Jul 2015 | 8:42 am
    If you want to understand the future of the music industry, follow Cortney Harding. She is an expert at helping emerging artists find audiences through the intersection of music, branding, and technology — the three essential requirements for any artist to succeed in the reinvented music industry. Her resume includes being Billboard‘s music editor and working with hot music start-ups such as interactive media site ThingLink (a source of innovative digital music art) and Muzooka, a new hybrid streaming service and intermediary that helps artists, brands, and music executives find…
  • Three Lessons I Have Learned from Jim Morrison

    ddeal
    3 Jul 2015 | 3:55 pm
    Thirty four years ago today, I visited Jim Morrison’s grave at Père Lachaise Cemetery to honor his memory on the tenth anniversary of his death. The moment sealed my lifetime interest in the Doors and especially Jim Morrison. But aside from providing the soundtrack to my life and fascinating me with his songwriting, has Jim Morrison really had an impact on how I live and work? Yes. Here are three lessons I have learned from the lizard king, which I apply today: 1. Take Risks Morrison famously challenged us to break on through to the other side. He constantly challenged himself, too, in…
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    Tom Peters

  • In Defense of PowerPointA BookNot a “Book”

    Tom Peters
    15 Jul 2015 | 5:42 am
    I am about to unleash a book on you. A book—not a "book." Said book (not "book") is in PowerPoint. 100%. My colleagues insist that not everybody is like me. Not everybody dotes on PowerPoint. Damn. I mainly give speeches. My speeches are based on PowerPoint presentations. Fact: I "do" PowerPoint. Fact: I "am" PowerPoint. […] The post In Defense of PowerPointA BookNot a “Book” appeared first on Tom Peters.
  • 50K

    Tom Peters
    7 Jul 2015 | 2:57 pm
    No. I do not believe it. I just (a few days ago) posted my ... 50,000th tweet. 50,000. Who woulda thunk? There are ideas I care about. And twitter is a great platform to have an ongoing discussion with (mostly) likeminded colleagues. Thousands upon thousands thereof. It adds up to a lot of time. Too […] The post 50K appeared first on Tom Peters.
  • Top 50 Social Employee Advocacy Leaders

    Cathy Mosca
    23 Jun 2015 | 3:55 am
    Tom is proud to be included among the honorees on this list: The Top 50 Social Employee Advocacy Leaders (SEAL) on Twitter. We think it's a great accomplishment for a thinker born before the baby boomers to be in the forefront of an issue born with the Millennials. The post Top 50 Social Employee Advocacy Leaders appeared first on Tom Peters.
  • The 15-Second “Pep talk”(And more)

    Tom Peters
    17 Jun 2015 | 1:33 pm
    Summary to a colleague of my recent 15-minute speech ("pep talk"): Don't worry about '21st century leadership' (my assigned topic). If you are just decent to people, listen instead of talk, respect and encourage them, are religious about 'managing by wandering around,' most things will work out. And I said that, in the end, taking […] The post The 15-Second “Pep talk”(And more) appeared first on Tom Peters.
  • Hong Kong World Biz Forum 2015

    Cathy Mosca
    2 Jun 2015 | 6:13 am
    Tom continues his round-the-world travels, speaking today at the World Business Forum 2015 in Hong Kong. It's the first time the event has visited that location. Hong Kong World Business Forum 2015 | Hong Kong WBF, Long Version The post Hong Kong World Biz Forum 2015 appeared first on Tom Peters.
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    Brand New

  • Linked: Mission: BMW

    Armin
    3 Aug 2015 | 7:05 am
    [If you can not see a video here view this post on Brand New] Link "None of the characters utters the letters 'BMW,' nor are there lingering close-ups of the brand's famous hood-mounted propeller logo.". Brief read on the exclusive automotive marketing partnership between BMW and Mission: Impossible — Rogue Nation.
  • Noted: New Logos for Milwaukee Admirals by Studio Simon

    Armin
    3 Aug 2015 | 5:00 am
    Intimidation Game (Est. 1970) "The Milwaukee Admirals are a professional ice hockey team in the American Hockey League. They play in Milwaukee, Wisconsin, USA at the BMO Harris Bradley Center. They have been affiliated with the NHL's Nashville Predators since that team's founding in 1998." Design by: Studio Simon (Louisville, KY) Opinion/Notes: When I first saw the Google results for the old logo I couldn't believe that that was the real thing. But, indeed it was and it was totally bonkers. Everything about it was so wrong but in such a charming, naive way that it's actually kind of sad to…
  • Reviewed: New Logo and Identity for Minneapolis Aquatennial by Zeus Jones

    Armin
    3 Aug 2015 | 3:52 am
    Water under the Bridge Established in 1940, the Minneapolis Aquatennial is the official, annual civic celebration of the City of Minneapolis taking place on the third week of July. Originally created to celebrate the city's lakes, rivers, and streams, the Aquatennial has changed over the years to include everything from sand castle building to a triathlon with one constant: fireworks on the last night. For its 75th anniversary the Aquattenial introduced a new identity by local firm Zeus Jones. Because the festival wanted to focus on being a celebration of downtown Minneapolis, we looked to…
  • Linked:

    Armin
    31 Jul 2015 | 4:51 am
    Link Not a surprise but still interesting to see some actual data on the dwindling use of the confederate flag in logos based on United States Patent and Trademark Office records.
  • Noted: New Logo for Kraft Heinz Company

    Armin
    31 Jul 2015 | 4:46 am
    Introducing Mayotchup (Est. 2015, previously Kraft Foods Group, H.J. Heinz Company) "The Kraft Heinz Company is a result of the merger of Kraft Foods with Heinz. The merger is backed by 3G Capital and Berkshire Hathaway, which will invest US$10 billion in the deal, making the Kraft Heinz Company worth about US$46 billion. The Kraft Heinz Company, now has 13 different brands. The merger, has been agreed by the boards of both companies, with approvals by shareholders and regulatory authorities. The new company is expected to become the fifth-largest food and beverage company in the world, and…
 
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    Drew's Marketing Minute

  • Pinpoint your sweet spot customers

    Drew McLellan
    20 Jul 2015 | 6:40 am
    We’ve talked quite a bit about the importance of understanding who you can delight when it comes to looking for new customers — finding those sweet spot customers and turn them into your best marketing tool. Rather than trying to be something for everyone — the smartest businesses understand that they’re the perfect solution for a certain subset of potential customers — and those are the prospects they should target and pursue with a vengeance. To help you get your arms around this idea and put together a game plan — we’ve created this list of…
  • Playbook for word of mouth

    Drew McLellan
    6 Jul 2015 | 6:34 am
    Ted Wright’s new book Fizz (affiliate link) is a fantastic playbook for word of mouth that’s fun to read and easy to connect with your business and how you could take the examples and modify them to work for you. Wright works hard to demystify this area of organic marketing that seems to create so much confusion and missteps. you’ll appreciate the examples of both what works and what happens when things go really wrong. No matter what size is your business, you’ll be able to implement the ideas on the book as it explores strategies, techniques, and approaches of…
  • Are you minding your packaging?

    Drew McLellan
    21 Jun 2015 | 12:34 pm
    The smartest brands know that having an awesome product/service is important but how you present that awesome product or service matters too.  Yes, it probably costs more. And yes, it means you have to keep upping your game. So there’s risk and cost in making that choice. But it’s what separates the premium brands from their competitors. Here are two of the world’s best brands and example of how seriously they take the simple presentation of their product.  Check out how Disney presents their MagicBands and Apple is sending out its new Apple Watch. This is how Disney mails…
  • If they don’t care, are you even there?

    Drew McLellan
    18 Jun 2015 | 8:27 am
    Two pieces of white paper with the word invisible turned into visible Your creative needs to be creative.  No doubt about that.  But sadly, many people think that’s enough. I received an email from a college student, asking if he could interview me. Two of his questions in particular caught my attention because they put the spotlight on a dangerous mistake that many seasoned marketers make. It all revolves around the idea that marketing needs to be wacky or groundbreaking with the end goal being that it’s memorable. I can think of a lot of crazy, funny and touching marketing tactics…
  • No one likes you

    Drew McLellan
    9 Jun 2015 | 6:11 am
    Like millions of businesses around the world, at some point in time, you decided to hop on the Facebook train.  You created a presence with either enthusiasm or distain (seems everyone starts at one end of the spectrum or the other) and posted your first update. Since then, things have been a little stagnant.  The fans didn’t come pouring in the way you hoped (or expected) and as a result, your enthusiasm and activity level have waned. Ready to fire back up?  First, let’s diagnose why your Facebook fans have been a bit lackadaisical.  Or worse. You set up the wrong kind of presence: …
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    Brian Solis

  • Why Marketers Should Care About Millennials and Anyone Living a Digital Lifestyle

    Brian Solis
    3 Aug 2015 | 5:52 am
    What is a Millennial, and why should a marketer care? That was the question Adobe’s Simon Nicholson asked me during Adobe Summit EMEA in London earlier this year. I joined Simon in a live chat on the topic and have included the fun, casual yet informative conversation below… Let’s start with this, the definition of Millennials is imprecise, with the consensus being they’re aged around 18-34. But one of the key points that I emphasized in our discussion is that marketers shouldn’t think of Millennials as a generation based on age, but on living a connected lifestyle. I…
  • Like Every Business, We Too Stand on the Path of Disruption

    Guest Author
    27 Jul 2015 | 7:50 am
    Guest post by Jay Samit (@jaysamit), a serial entrepreneur and author of the bestselling book Disrupt You! Your career is going to be disrupted.  I guarantee it.  Office automation is expected to make 40% of the current workforce obsolete by 2020.  3D printing is anticipated to eliminate 320 manufacturing jobs; further impacting the millions of truck drivers replaced by autonomous vehicles.  We are now living in an era of endless innovation where technology continues accelerating exponentially while businesses struggle to adapt arithmetically.  And for all of you who feel secure in a…
  • Creating Truly Personal Omni-Channel Customer Experiences

    Brian Solis
    21 Jul 2015 | 5:40 am
    During a recent trip to London, I spent time with the Smart Focus team to discuss the promise and shortcomings of omni-channel strategies. It was a pretty productive collaboration resulting in a video that explores the new digital customer, an ebook focused on omni-channel experiences and a webinar on the future of marketing. Customers are more connected and more informed than ever. Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways – online ads, websites, mobile, social, email,…
  • The New Marketing Contract and Why Context is the Future of Marketing

    Brian Solis
    16 Jul 2015 | 5:13 am
    We live in a time of great technology evolution and revolution. Innovation is not only upon us; it affects, even disrupts, us as marketers and as consumers of other businesses. Your customers are more connected than ever before and they’re always on. The number of touchpoints between businesses and customers has exploded. Technology is everywhere and something new is always on the horizon. Wearables. Smart watches. The Internet of Things. Everything is changing. Indeed, today’s consumers are more empowered than any other generation to engage with brands on their own terms. They have…
  • Today’s Digital Video Revolution & The Future of Brands

    Guest Author
    13 Jul 2015 | 5:37 am
    Guest post by Brendan Gahan (@BrendanGahan), a YouTube marketing expert helping Fortune 500 brands with their YouTube influencer and community building campaigns. He was named Forbes 30 Under 30 in Marketing & Advertising and one of the 25 Top YouTube Business Power Players for 2013. The past month there’s been a wealth of speculation in the blogosphere regarding livestreaming services Periscope and Meerkat. Who is going to win? Which platform will crush the other? Which app is the future of livestreaming? But… who cares? These ongoing debates remind me of the Vine vs Instagram video…
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    Branding Strategy Insider

  • Moving Brand Conversations To Recommendations

    Mark Di Somma
    31 Jul 2015 | 12:10 am
    This piece from Neil Glassman draws a distinction that I think has escaped many of us between conversation and recommendation. As the author himself says, he thought of social media as a platform to directly scale up word of mouth (WOM) marketing. But the synergy that looks so obvious doesn’t happen. In fact, says Glassman, compared to the effectiveness of what takes place offline, surprisingly little WOM is generated on social media. My sense is that while there is plenty of talk being pushed into the media, that content is then not, for the most part, being transmitted-on (or more…
  • Build A Useful Brand Before You Make It Amazing

    Mark Di Somma
    30 Jul 2015 | 12:10 am
    It’s tempting to believe that every brand must be vastly different and that every opportunity to push the boundaries should be taken if the brand is to win. But is there a case for normality that we’re missing here? Should, as Jay Bauer has suggested, brands stop trying to be amazing and just get on with being useful? There’s a certain power in being mundane – in the sense that an everyday brand is exactly that. It has habit and predictability built into its very being. And as Riley Gibson points out, there’s a proof factor in that regularity that so many brands overlook in their…
  • Never Forget Marketing’s Most Basic Principles

    Mark Ritson
    29 Jul 2015 | 12:10 am
    There is no consensus around when the formal discipline of marketing actually began. For British marketers it is common to cite 18th Century businessman and potter Josiah Wedgwood as the inventor of modern marketing. More accurately, most scholars point to America where the first marketing courses were offered back in 1905 and where the first marketing textbook was published a year later. Irrespective of the exact date, it’s clear that marketing is now more than a century old. Age confers many advantages – not least acceptance. Thirty years on, I can still remember the look on my beloved…
  • Brand Loyalty: Stuck On Versus Stuck With

    Martin Bishop
    28 Jul 2015 | 12:10 am
    There are some brands we are stuck on, others we’re stuck with. Brands we’re stuck on are those where we’ve developed a relationship out of our own free will (Apple, Starbucks, Zappos). Brands we’re stuck with are those where we’ve become trapped through contracts (phone carriers, cable companies), switching costs (banks, software) or incentives (airlines via their loyalty programs). If consumer loyalty is measured by repeat purchases alone, both sets of brands look pretty similar. But throw in some measures around sentiment and you’ll see a clear difference…
  • 9 Ways To Counter The Agency Positioning Dilemma

    Mark Di Somma
    27 Jul 2015 | 12:10 am
    A recent conversation with a client looking for an ad agency was a reminder of just how little of its own dog food the industry eats. Her assertion that “they all look the same and say the same things” highlighted just how difficult brand differentiation is. It’s so hard in fact that even those who claim to do it for a living struggle to do it for themselves. Marketers come to ad agencies for what they hope will be clear brand strategy, distinctive brand positioning and brilliant storytelling. Ad agencies should be the living proof of what is possible, and the work they do to position…
 
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    Duct Tape Marketing

  • 7 Steps to Optimize Your Blog Posts Like a Pro

    Guest Post
    2 Aug 2015 | 10:00 pm
    7 Steps to Optimize Your Blog Posts Like a Pro written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing I’m a content manager; my background is in public relations with a little bit of marketing strategy and graphic design. I’m sitting here thinking, “What do I know about online optimization!?” I’m not a web design guru; I’m no software engineer or web developer. And then it occurs to me, if I can get the basics done, like keyword research, I can easily optimize those blog posts I write by using a simple tool that is built into our WordPress…
  • What Is Shared Hosting and Is it Reliable for a Business Website?

    Guest Post
    31 Jul 2015 | 7:46 am
    What Is Shared Hosting and Is it Reliable for a Business Website? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: flickr Imagine that you are trying to start up a website for your company and you want to consider your options. Well, you first should perhaps consider what you are going to do for the exact purpose of the website (whether that is marketing, actually selling products, or offering an online service). Then, you might want to consider some of the design elements of the website and how it might be the best thing for your…
  • Benefits of Outsourcing Marketing Activities

    Guest Post
    30 Jul 2015 | 8:17 am
    Benefits of Outsourcing Marketing Activities written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: Flickr In the beginning, startup companies are always trying to fix everything by themselves. Their marketing strategies are usually made by self-thought marketing experts, who also work in some other company sectors. This strategy is time-consuming and company owners will realize sooner or later that marketing is one of the key sectors for securing company’s growth. This turning point can lead to two different scenarios, one is they hire a…
  • Geo-Targeting Can Skyrocket Your Conversion Rates!

    Guest Post
    30 Jul 2015 | 6:50 am
    Geo-Targeting Can Skyrocket Your Conversion Rates! written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: In the Palm of My Hand via photopin (license) As the internet continues to grow at an exponential rate, the average web user is overloaded with a vast amount of information. Website owners only have a few seconds to convince someone that the content on their website is worthwhile reading before the visitor moves on. While there are many methods of engaging your visitors and increasing conversion rates, one that is hardly spoken of but is…
  • The One Thing Every Entrepreneur Must Have

    John Jantsch
    29 Jul 2015 | 6:00 am
    The One Thing Every Entrepreneur Must Have written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Mark Winters Most true entrepreneurs are dreamers, hustlers and some might say visionaries. They see the world differently, constantly look for new ideas and find innovation kind of a hobby. The also drive people that work for them a little crazy. Working for an entrepreneur is a little like driving down the highway about 6o miles and hour with no steering wheel. What every wildly successful entrepreneur has found, either by accident or…
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    Go Media™ · Creativity at Work

  • How to Halftone Photos | Design Tip of the Week

    Jordan Wong
    3 Aug 2015 | 6:00 am
    Halftones are a fantastic method of achieving lovely tonal values though a flat, graphic look. From the time of Andy Warhol to the present, they are still being stylistically used in art, illustration and design. Don’t know how to do them? You’ll find this week’s design tip to be quite useful then! I’ll be using this photo as an example. (Pretty sweet, huh? Look at those gnarly-looking monsters.) Step 1: Convert the photo to grayscale and up the contrast Do this by going to Image > Mode > Grayscale. Then increase the photo’s contrast in either Levels…
  • Want 50% Off WMC Workshop Tickets?

    Bryan Garvin
    31 Jul 2015 | 7:18 am
    WMC Fest Workshop Code! Hey ‘Zine readers, we’re giving away our 50% off WMC Workshop code all week long! Simply complete the form below to be entered into our random drawing. Please note, these workshops do not include admission to the main festival event. In order to attend the workshops, guests will have to have a ticket to WMC Fest. Tickets to WMC Fest Name First Last Email What Workshops Will You Most Likely Be Attending Thanks To This Discount Code? Food & Dimensional Typography w/ Danielle Evans How To Be A Girlboss! w/ Kat Hanratty The Creative Entrepreneur's…
  • 5 More Mockups to Make Your Designs Look a Million Bucks (minus PS)

    Mockup Everything
    31 Jul 2015 | 6:00 am
    Hello Go Media Faithful, We’re back, as promised, with more of the world’s best mock ups from your friends here at MockupEverything.com! As always, we are here to help you to mock up your most-awesome designs in minutes (without even having to load Photoshop). You can choose from our free mockups or upgrade your experience to access our full and ever-growing template library. Or, stick around for a glance at the goodness you can expect as a Pro Member of MockupEverything.com >> This Month’s Mockups Here are this month’s newest releases. Pro Members, please…
  • Why We’re Totally Geeking Out About This Year’s Weapons of Mass Creation Fest

    Weapons of Mass Creation Fest
    29 Jul 2015 | 12:28 pm
    WMC Fest 2015 is next week! Weapons of Mass Creation Fest is so many things to so many people. At its core, it’s a three day design conference created and sponsored by creative agency Go Media. But it’s also a family reunion and a huge opportunity to just shamelessly geek out with like-minded, kindred spirits. We cannot wait and are counting down the moments ’til we kick off on August 7th. Here are some reasons why we’re totally geeking out about this year’s WMC Fest – the best design conference ever! Tickets to WMC Fest 2015 “Two words: Michael…
  • Stop Everything & Implement these Top 10 Web Conversion Strategies

    Go Media Inc.
    29 Jul 2015 | 6:00 am
    Top 10 Web Conversion Strategies Here at Cleveland web design firm Go Media, we’re always being asked what we can do to help a website succeed. Online, success hinges on a very simple trifecta: people must find your site, people must use your site, and people must return to your site. Conversion is about people successfully using your website, and returning again and again to go through an additional transaction or sign-up. Think about it this way. When you are driving your car, you follow the road. You know to obey predictable patterns like traffic lights and stop signs. On a clear, sunny…
 
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    Digital Influence Mapping Project

  • The Marketing Technology Stack Dilemma

    John Bell
    13 Jul 2015 | 3:48 am
    Marketing automation and intelligence aims to make marketing and, potentially, sales more efficient. They can become the high performance engine that marketing never had. Investments in marketing technology continue to rise in many large companies making the CMO a primary technology buyer. Foundation Capital pegs the level of spend, “We expect technology spend by CMOs to increase 10x in 10 Years from $12 billion to $120 billion.” Just what you are trying to automate or instrument depends on the nature of your business. Are you a B2C or a B2B company? Do you own your sales channel? Do you…
  • Is the ‘Buyer Journey’ a Bunch of Hooey?

    John Bell
    1 Jun 2015 | 4:15 am
    I just got back from my first BMA event, BMA15. This is the association of B2B marketing professionals. (TirelessMC Gary Slack pictured above) The hall held more than a thousand people from brands, agencies and technology providers. Informative, thought-provoking sessions from practitioners like myself (here’s a preview of what I spoke on) were mixed in with the inspirational (like Andrew Davis’ terrific presentation on today’s customer journey). Many speakers referred in some way or another to the need to think in terms of a ‘buyer journey’ – one that is complex, bobbing…
  • Remarkable and refreshing content design from media and brands

    John Bell
    11 May 2015 | 4:00 am
    Simple, open stories with a clear hierarchy that is easy to follow. That’s all I want. I still have my RSS reader to scan the hundreds of stories I track daily. That approach works perfectly well on smart phone as well as desktop/tablet. But once I drill into a story and then sample around that particular Web site, I yearn for well-written headlines, big, quality images, personality and one-click sharing. I also want to see some related stories. If there is enough relevant substance there and if the content design is strong enough, I will add that resource to my daily read. Great content…
  • Content as a bridge between B2B sales and marketing

    John Bell
    20 Apr 2015 | 4:00 am
      Marketing and sales should be closer disciplines. Too many organizations manage them separately and end up engaging prospects in very different ways.  There is a lot of wisdom in using very similar content in integrated marketing programs as in your sales engagement. Each connects with prospects and customers at different phases of the journey. By listening to prospects and customers through conversations, social, search, formal research – we can get a clear sense of what business problems they wrestle with long before they need our products. That's what we create content…
  • Should marketers care about social media fan counts?

    John Bell
    6 Apr 2015 | 3:35 am
    Like any brand marketer, I went through the 3 phases of Facebook algorithm grief in 2014: outrage, sadness, and finally, sanguinity. The changes to the Facebook algorithm that may ultimately limit the organic exposure to 1-2% of your fan base at first seemed like a betrayal to advertisers thinly veiled in “what’s-good-for-the-users” logic. The potential situation is that with a follower base of 50K only about 125 or so of those fans will be exposed to the post.  Had we all not experienced strong 20-30% exposures in the early days, we might not care. Still, it seemed to suggest…
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    Brains on Fire

  • Friday Fotos | State of the Firesphere Edition

    Kylee
    31 Jul 2015 | 12:08 pm
    Greg Ramsey (aka Ramsey or Ram) is BOF’s designer craftsman! Ramsey wants to learn how to run a letterpress, improve his fly fishing, and take some cooking, figure drawing, and woodworking classes (just to name a few). He’s great at games that involve sneaking around outside and he likes custard pie and goofy jokes. Ram is a pretty generous guy, but don’t ask him for a kidney – he’s only got one left. This is Jack Welch, our media Boss. A strong proponent of personal privacy, Jack chose to disclose little to no information about himself. Here’s a funny…
  • Stop trying so hard.

    Robbin Phillips
    27 Jul 2015 | 8:10 am
    Oh, you know. Cordell just being Cordell. This morning in yoga I had a wonderful “aha” moment. I realized that I was struggling more than usual. Because I was trying too hard. I stopped for a moment, smiled, then went about the rest of the class just being me. And suddenly everything that I was struggling with just went away. Poof. Disappeared. What a great lesson on so many levels. We’ve all observed people who try too hard. It’s hard to watch. Brands and organizations can try to hard, too. And it’s equally painful to watch. When brands scream “Like us on…
  • Friday Fotos | Tribe Edition

    Kylee
    24 Jul 2015 | 8:28 pm
    Some say it takes a village to raise a child. We say it takes a tribe. Cordell, you rock! We had an office visitor Friday. It could have been a ruff day without him! John Moore is Brains On Fire’s Chief of Wahoo or Marketing Raconteur! While it may appear that his only loves in life are marketing and the office skymall Yeti, he recently tied the knot in Antigua! John is a Gil Scott-Heron completist and he maintains his own beer cellar (and you thought you liked beer). He also loves Pickleball but we’re still convinced that it’s a made-up sport. Slightly concerned that Brains…
  • BlogHer15 Recap: Brands + Bloggers

    Amy Taylor
    22 Jul 2015 | 7:37 am
    Last week Moe and I headed to NYC for a couple days of vacation…followed by a handful of days learning, connecting and growing at #BlogHer15. The event was a flurry of sessions and smarts, but more than anything, it gave us new and profound perspective on the value of brand-blogger partnerships. There were some big name players present, and they were all using BlogHer as an opportunity to chat and connect with the bloggers and content creators who can help move the needle for their brands. (Think of it as a few days of speed dating between bloggers and brands.) And while we…
  • No times seven.

    Robbin Phillips
    20 Jul 2015 | 8:16 am
    I love this photo of the young guns from our LA office. We learn to hate hearing NO at a very early age. I googled “how many times does a toddler hear no” and found this response from Nina Spence. “A UCLA survey from a few years ago reported that the average one year old child hears the word, No!, more than 400 times a day! You may, at first, think this must be an exaggeration but consider this…when we tell a toddler No! we usually say, No, no, no!. That’s three times in three seconds! If that child is particularly active, perhaps it’s true…perhaps…
 
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    Content Marketing Institute » Joe Pulizzi

  • This Week in Content Marketing: Don’t Build Your Content House on Rented Land

    Joe Pulizzi
    1 Aug 2015 | 2:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this week’s episode, Robert and I discuss two recent developments that clearly illustrate why you should not build your content house on rented land: LinkedIn has placed limits on your ability to download contact information about your connections, and Google Plus as a social network is no more. Next, we dissect a new report from AOL that claims to be focused on content marketing, but really isn’t. In a strange parallel, Moz publishes a report that says it’s focused on inbound marketing…
  • This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto

    Joe Pulizzi
    25 Jul 2015 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this week’s episode, Robert and I discuss the massive growth of how-to videos on YouTube and what marketers need to do to differentiate their video content. Next, we discuss two research studies that show customers favor doing business with trustworthy organizations that have clearly articulated values; we explain how content marketing strategy fits into the picture. Finally, we take a closer look at the savvy spending habits of the top 200 U.S. advertisers. Content marketing spending is…
  • This Week in Content Marketing: Upworthy’s Big Move Combining Content and Data

    Joe Pulizzi
    18 Jul 2015 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this episode, Robert and I applaud Upworthy’s decision to move from clickbait articles to longer-form, high-quality original content, and ponder the reasons behind this move. Next, we share our take on a long-running debate: Should you produce all content internally or outsource at least some of it to agencies? We scratch our heads over an article that attempts to explain what branded content is, but fails to bring any more clarity to this often-misunderstood marketing concept. Finally, we…
  • 6 Steps to Content Marketing Domination

    Joe Pulizzi
    14 Jul 2015 | 3:00 am
    I know, I know. I used one of those link-bait titles. First, I used a number (which, to be honest, almost always performs better than non-numbered posts). Second, I made a big promise – that content marketing domination in an industry category is actually possible. Well, this post is all about what is possible. But before I detail the six steps, let me take you back to 2014. One of my ongoing personal goals is to publish a book every two years. Get Content Get Customers was published in 2009. Managing Content Marketing was in 2011. Epic Content Marketing was published in 2013. So that…
  • This Week in Content Marketing: Inside The New York Times’ Subscription Funnel

    Joe Pulizzi
    11 Jul 2015 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this week’s episode, Robert and I don’t understand why CNN is being criticized for the launch of Courageous, its internal native advertising agency. Next, we agree with Andrew Davis’ assessment that print is the future of digital and discuss how these two platforms can be leveraged to draw more attention for your best content. Finally, we take a closer look at the Facebook subscriber funnel The New York Times is using to grow its revenue and ponder the thinking behind Manifest, a new…
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    Adrants

  • Study: 98% of Real-Time Marketers Report Positive, Measurable ROI

    22 Jul 2015 | 10:21 am
    Social media intelligence and marketing company Wayin conducted a study of 200 director level and higher marketing professionals who are currently practicing real-time marketing. Real-time marketing has matured since Oreo dunked their cookie in the dark and has become an integral component of a brand's marketing strategy. In fact, 98% of respondents report positive return on their real-time marketing efforts; 89% of respondents have fully tied their real-time marketing efforts to measurable business goals; 56% believe real-time marketing help build customer relationships; 59% plan to increase…
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    Firepole Marketing Blog

  • 3 Headline Secrets That Could Be Costing You Massive Conversions

    Guest Author
    3 Aug 2015 | 4:00 am
    Headlines. You’ve already read a lot about them, no doubt. But they are extremely important, hence why they get and deserve so much attention. Headlines creep into everything you do whether you run an online or offline business. Here is just some of the following where headlines are necessary: Websites Direct mail sales letters Landing pages Brochures Print ads Online sales pages And the list goes on and on. We know that a headline that grabs a reader’s attention and gets them to read your marketing message is super important. After all, that’s the whole point of any headline,…
  • July’s Best of the Web – Business Blueprints and Templates

    Lisa Baker
    31 Jul 2015 | 4:00 am
    When it comes to online marketing, content is still king. And if you’re like most online entrepreneurs, writing is central to your business strategy. From blog posts to email engagement sequences, written content is one of the key ways you connect with your audience. But what if you’re not a writer? Or what if you’re good at writing, but you just don’t have the time you want to spend on making your content awesome? In that case, you can do what the professional writers do: start with a template. The truth is, all good writers imitate great ones. And the great writers?
  • 12 Tips to Increase Social Shares

    Guest Author
    30 Jul 2015 | 4:00 am
    Without social shares, your content is potentially worthless. You need to have eyes on the work, or else why even bother? It’s about providing value, right? So again, if nobody sees it, what’s the point of creating it? There is no point. Good, I’m glad we agree. Now, next to providing valuable and personalized information, content marketing guides also preach the importance of expanding reach. What is reach? Essentially, the number of eyes who see your valuable content. And a great way to expand your reach is through leveraging your social media world. The more eyes you…
  • BR09: Gini Dietrich on the Rocky Road of Reimagination

    Audra Casino
    28 Jul 2015 | 4:00 am
    Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm and the author of the top PR blog, Spin Sucks. But if you’re wondering what an ‘integrated marketing communication firm’ actually is in relation to PR, you’re not alone. Today Gini talks with Danny about how she’s reimagining the often misunderstood industry of PR, and how you can apply her innovations to your own business. Download the transcript here. Key Points At 5:20 – Gini rips away the curtain about what the PR industry actually is, and…
  • Blogger Outreach: What Everyone Needs to Know

    Guest Author
    27 Jul 2015 | 4:00 am
    Traffic. Everyone wants it – few know how to get it. I won’t say I’ve cracked the code on how to get massive traffic. But I will say that I’ve cracked A code on how to get massive traffic… and it certainly was not without hard work. Over the last few months we’ve doubled our own traffic at Ninja Outreach. The code? Blogger Outreach. After we implemented a blogger outreach campaign in mid-January of this year, we immediately started seeing results. The best kind of result, more traffic. But don’t take my word for it. See for yourself:   What Is Blogger…
 
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    Churbuck.com

  • Acquia announces it is ready for Drupal 8 | Dries Buytaert

    David Churbuck
    13 Jul 2015 | 7:03 am
    Acquia — (Ah-kwee-ah, from the Navajo word for locate, or spot) — is where I do my thing and have been doing that thing for the past year. We’re about the next big thing in web site development — “digital experiences — and built on top of Drupal, the open source content management framework that was invented by Acquia’s co-founder Dries Buytaert in 2001. I first built with Drupal in 2005 at IDG — driven to open source out of desperation with a customer of CIO.com needed a microsite with a community in less than two weeks time. The commercial…
  • When Algorithms Discriminate – The New York Times

    David Churbuck
    10 Jul 2015 | 4:46 am
    Recent research has shown how some websites can produce results that perpetuate bias. Source: When Algorithms Discriminate – The New York Times I’ve been obsessing about machine learning for some reason — probably due to reading the Project VRM mailing list assiduously and looking at the massive flaws in so-called marketing automation systems.  The idea that algorithms can reliably target and personalize media and messages is showing some signs of collapse as the technology does more to expose the ignorance of the sender than true understanding of the recipient.
  • Watch our startup recklessly blow through $500,000 | The Hustle

    David Churbuck
    7 Jul 2015 | 4:41 am
    “We’re about to publicly blow our wad launching our media company and we want you to watch.” Source: Watch our startup recklessly blow through $500,000 | The Hustle Full disclosure: I know these guys and I love what they’re doing. I spoke to Sam Parr the co-founder a couple weeks ago about the shitty state of online “content” (the fact we call it “content” is indicative of how grey-goo it has become) and he’s got the swagger. And that is not my daughter on the swing…..
  • The Wall of Sound

    David Churbuck
    6 Jul 2015 | 3:27 am
    The Grateful Dead’s Original Wall of Sound: I stood in front of this beast many a time in the mid-70s which explains my selective deafness today.
  • ThinkPad Time Machine? | Lenovo

    David Churbuck
    26 Jun 2015 | 5:18 am
    Step with me now into the ThinkPad design time machine. Fasten your seat belt, settle in and share your thinking. Source: ThinkPad Time Machine? | Lenovo David Hill, Lenovo’s original and greatest blogger and the bearer of the ThinkPad design torch has lit up the  Faithful with a tease of bringing back the best of the original Richard Sapper bento-box inspired design. I’ve been ThinkPad free for a couple years, suffering on a MacAir and buggy Microsoft Surface — and missing the hell out of the Thinkpad keyboard before island keys and fuzzy magnetic clip on keyboard covers…
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    Ryan Stephens Marketing

  • 15 of My Favorite Posts from June 2015

    Ryan Stephens
    1 Aug 2015 | 7:36 am
    This is my effort to provide a little signal by curating some of the best/most interesting posts I encountered during the month of June 2015. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how you apply the wisdom in these posts to your own life. Please use the comments section to recommend and share other posts you’ve recently found useful and/or your best posts of late. The commentary below the link is typically the author’s own words that I’ve extracted as a key…
  • 9 of My Favorite Reads from May 2015

    Ryan Stephens
    31 May 2015 | 9:54 am
    This is my effort to provide a little signal by curating some of the best/most interesting posts I encountered during the month of May 2015. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how you apply the wisdom in these posts to your own life. Please use the comments section to recommend and share other posts you’ve recently found useful and/or your best posts of late. The commentary below the link is typically the author’s own words that I’ve extracted as a key…
  • 10 of My Favorite Reads from April 2015

    Ryan Stephens
    30 Apr 2015 | 10:45 am
    This is my effort to provide a little signal by curating some of the best/most interesting posts I encountered during the month of April 2015. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how you apply the wisdom in these posts to your own life. Please use the comments section to recommend and share other posts you’ve recently found useful and/or your best posts of late. The commentary below the link is typically the author’s own words that I’ve extracted as a key…
  • 16 of My Favorite Reads from March 2015

    Ryan Stephens
    31 Mar 2015 | 12:13 pm
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts I encountered during the month of March 2015. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how you apply the…
  • The Art of the Pitch: Persuasion and Presentation Skills That Win Business

    Ryan Stephens
    9 Mar 2015 | 8:29 am
    “We sell ideas in presentations – whether those presentations take place in a boardroom or a coworker’s cubicle – which means that presentations form the very building blocks of our careers.” — Sally Hogshead What good is a great book if nobody reads it and spreads the ideas within? What good is your product if I don’t know how it will improve my life? Here’s a universal truth: You can have the best idea, the most innovative product, or the most beautiful work, but it’s rarely going to sell itself. Peter Coughter has coached executives from Crispin…
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    brandflakesforbreakfast

  • tender is the new tinder

    Maureen Jones
    31 Jul 2015 | 5:13 am
    For some, love comes in the form of tall dark and handsome. For others, love comes in the form of medium well with a side of garlic mashed potatoes. Let's be honest - there's a lot to love about food and people have a real passion for it which is why Tender is a dream come true for all foodies out there. With the basic underpinnings of Tinder, Tender serves up food photography and gives people the opportunity to swipe left to trash the recipe and right to save it. All recipes are then saved in your "cookbook". But what we love so much about this super simple and convenient app - it serves up…
  • 3D printing madness used in a highly unusual way

    Maureen Jones
    31 Jul 2015 | 5:03 am
    3D printing continues to blow out minds. Danit Peleg, a recent grad from Shenkar College of Engineering and Design decided to go BIG for her final design project - and made an entire fashion line using only 3D printed materials. The result? Super beautiful designs that actually move quite nicely. The clincher? She knew nothing about 3D printing prior to this project! We're hoping that Danit got herself an A+!
  • mcfly finally has his equipment

    Maureen Jones
    31 Jul 2015 | 5:02 am
    We all knew this day would come…the day when Back to The Future trilogy would come alive for realzzz. Leave it to Lexus to introduce the first hoverboard called, The Slide. The board works using magnetic levitation and nitrogen-cool superconductors. We have no idea what that even means, but how awesome does THAT sound?! So why Lexus? Well, the piece is made using the same materials as Lexus cars. We want one!
  • condoms done brilliantly

    Maureen Jones
    30 Jul 2015 | 5:14 am
    Condoms. Ahhhhh condoms. A necessary evil that unfortunately doesn't feel all that...ahemmmm..."natural." Sure brands preach endlessly about the variety of sensations that condoms provide (_______for her pleasure) but the Okamoto brand brilliantly delivers their product benefit in a highly....umm...relevant way. These are a MUST watch.
  • what's round, white and carries 3 million bacteria?

    Maureen Jones
    30 Jul 2015 | 5:04 am
    Love beer pong? Yea, us too. As much fun as it can be, however, have you ever stopped to consider how many germs you're ingesting by playing, especially if it's outside? Here's a fun party fact: 3 MILLION bacteria can live on the ball! No fear, there's a satisfactory solution that will keep your favorite drinking game in tact - Sip Cup is an insert that fits snuggly in Red Solo Cups. The inserts allow for beer to sit at the bottom without the ball actually touching the liquid. Simple, but BRILLIANT. So now riddle us this: do you really think frat boys are counting the germs on the ping pong…
 
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    Home - SearchEngineWatch

  • 4 Red Flags When Hearing a PPC Agency Pitch

    Michelle Morgan
    3 Aug 2015 | 4:30 am
    Some PPC agencies will promise the world or be very secretive about their strategies - these things may not be deal-breakers, but they should raise red flags as you try to find the right agency.
  • Google Isn’t Breaking Up With Social

    Guest
    3 Aug 2015 | 3:30 am
    The recent Google+ announcements about YouTube and photos have many wondering if Google is finally throwing in the social towel.
  • Bing Tests Emoji Keyboard

    Mike O'Brien
    31 Jul 2015 | 1:09 pm
    Not long after becoming the first search engine to allow users to search with emojis, Bing is testing an emoji keyboard.
  • How Do You Rank on Google?

    Mike O'Brien
    31 Jul 2015 | 6:02 am
    Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important.
  • The New Media Meritocracy

    Kevin Lee
    31 Jul 2015 | 4:30 am
    Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned.
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    TrishaLyn.com

  • Lightning Bolt Manicure using NailVinyls

    Trisha Lyn Fawver
    20 Jul 2015 | 8:00 am
    I am a bit of a hoarder of nail vinyls.  Even though I think I’ve figured out making my own for the most part with the Cricut, I have some that I purchased from NailVinyls™ and I don’t want to just blow through them.  So I tend to forget I have them.  I’ve been in a bit of a nail art rut lately while working on other projects and having some pain issues in my left thumb, so I decided I wanted something simple to do, yet fun, to shake things up a bit. I had bought the Lightning Bolt NailVinyls™ after seeing the negative space manicure on the product page shared and…
  • Stardom Crafts Liquid Chalk Markers Review

    Trisha Lyn Fawver
    16 Jul 2015 | 8:00 am
    There are a lot of trends in crafts right now, but one I have just not jumped on board with is the CHALKBOARD THE EVERYTHING trend.  It’s a look I just don’t find appealing, most of the time.  I like things to look more precise, more measured, and while I have nice handwriting, I can’t draw for shit.  That said, I have previously bought cute little “chalkboard” clothespin signs and a standard white chalk marker for entertaining purposes, but found that the chalk never really removed from the signs.  I think being able to play with these liquid chalk markers…
  • Mia Adora 3D Fiber Lash Mascara Review

    Trisha Lyn Fawver
    14 Jul 2015 | 7:01 pm
    More dreams of full, flirty lashes danced in my head when I was given a significant discount on 3D Fiber Lash Mascara by Mia Adora.  Like many women, I’ve been invited to more Younique Facebook parties than I can count (don’t get me started…) and I can’t say I wasn’t at least curious, but the price tag and pushy sales tactics of the product turned me off.  So, let’s see how well this product does, shall we? Product Specs 3D Fiber Lash Mascara by Mia Adora (yes, the same manufacturer of the Premium Eyelash Curler I reviewed) is made with a natural,…
  • RFID Blocking Sleeves Review

    Trisha Lyn Fawver
    13 Jul 2015 | 8:00 am
    Anyone who is even a little tech savvy knows that RFID stands for Radio-Frequency Identification.  That’s how some hotel key cards work and that handy tap & pay feature on your debit or credit card works.  So of course, that’s how savvy identity thieves are thieving.  Fortunately, here’s my review of these handy RFID blocking sleeves. Product Specs The BLOCKIT RFID blocking sleeves come in a pack of 6 and are approved by the United States Government FIPS 201 for use as electromagnetically opaque shields.  They are slightly larger than the average debit or credit card…
  • RelfectX Shower Mirror on a Rope Review

    Trisha Lyn Fawver
    3 Jul 2015 | 8:00 am
    Despite recently reviewing the Cassani Fogless Shower Mirror, I was sent a different kind of shower mirror from ReflectX to review.  Just in the nick of time, too – I’ve been cursing the name of the Homejoy cleaning person who must have used some kind of harsh cleaner on the Cassani, removing the anti-fog coating and making it just a somewhat reflective piece of plastic.  Boo!  So, let’s see if the ReflectX Shower Mirror on a Rope is any better, shall we? Product Specs The ReflectX Shower Mirror on a Rope is approximately 5″ x 4″ with a corner hole for the…
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    AdWeek: AdFreak

  • Converse Blows Up Chuck II to Show Off the New Sneaker's Snazzy Insides

    31 Jul 2015 | 8:30 am
    Converse's Chuck Taylor II All-Stars debut with a bang, literally, in the Nike brand's "Ready for More" campaign touting its highly anticipated line extension. Ad agency Anomaly and visual-effects firm Framestore produced an explosive spot that shows a Chuck II high-top flying apart in super-slow-motion, impressively revealing the comfort technology within. As bits of rubber and canvas drift in all directions, the camera lingers on the padded sockliner, non-slip tongue and perforated suede lining, with each component identified for viewers. Ultimately, the sneaker comes back…
  • HelloFlo's Creative Team Is Back With an Ad About a 'Fitbit for Your Vag'

    31 Jul 2015 | 8:20 am
    From HelloFlo founder Naama Bloom and writer Sara Saedi (who penned HelloFlo spots "Postpartum: The Musical" and "The Period Fairy") comes another quirky, humorous look into the anonymous world of ladyparts problems. Despite the fact that one in three women will suffer from bladder leakage in their lifetime, it's one of those embarrassing subjects—like periods—that few people and even fewer advertisements like to talk about. By taking a humorous approach to a humiliating issue and allowing the target to laugh at the ad, and at themselves, the HelloFlo…
  • Old Spice Creates a Loony Sci-Fi 'Choose Your Own Adventure' Game on Instagram

    31 Jul 2015 | 5:25 am
    Wieden + Kennedy has hacked the tagging function on Instagram to create an amusingly absurd "Choose your own adventure" social game for Old Spice, filled with robots, retro monsters and meta jokes.     You awaken in a dark cave. In the distance you see a faint light, in front of you is an open bottle of Old Spice body wash. Go toward the light—maybe it's a way out? Grab the Old Spice? Tap image once to use tags to navigate. A photo posted by Old Spice (@oldspice) on Jul 30, 2015 at 10:33am PDT   The story opens with the post above. Clicking on it reveals…
  • Calvin Klein Embraces Sexting and Tinder in Racy Campaign About Digital Dating

    30 Jul 2015 | 10:28 am
    While every other brand has begun talking emoji, Calvin Klein is embracing a racier kind of virtual-speak—sexting—in its latest #mycalvins ad campaign. A handful of new ads from Mother New York, shot by Mario Sorrenti, feature sultry photos overlaid with text-message conversations, about things like threesomes, nude photos and cheating on one's partner. The tagline is: "Raw texts, real stories," and fine print says the chats are "inspired by actual events and people." CK's CMO, Melisa Goldie, tells WWD it's all about embracing how people communicate…
  • Calvin Klein Embraces Sexting and Tinder in Racy Campaign About Digital Dating

    30 Jul 2015 | 10:28 am
    While every other brand has begun talking emoji, Calvin Klein is embracing a racier kind of virtual-speak—sexting—in its latest #mycalvins ad campaign. A handful of new ads, shot by Mario Sorrenti, feature sultry photos overlaid with text-message conversations, about things like threesomes, nude photos and cheating on one's partner. The tagline is: "Raw texts, real stories," and fine print says the chats are "inspired by actual events and people." CK's CMO, Melisa Goldie, tells WWD it's all about embracing how people communicate today and attracting…
 
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    A Source Of Inspiration

  • Making car sounds with Volkswagen

    Armando Alves
    15 Jul 2015 | 3:25 pm
    Here’s something cool from Volkswagen, a participatory experience where your vocal pitch is match with Golf actions, from speeding to decelerating or a sharp drift. Extracting the audio and video from our webcam, a machine learning algorithm maps the right  sample to build a personalised video, uploaded to YouTube. Website: http://rrr.vw.com Agency: Deutschinc
  • Flickr Tab inspiration

    Armando Alves
    18 Mar 2015 | 4:44 pm
    Interesting browser extension by Flickr, showcasing beautiful photos for every new tab opened on Google Chrome. Unless you’re short on bandwidth, Flickr Tab “offers a window into a passionate photography community”.
  • Not everything is at it seems

    Armando Alves
    16 Mar 2015 | 3:47 pm
    Brands are turning their attention to Instagram in 2015,  as Facebook’s news feed algorithm pushes them to look for other places where organic reach is still an option. The creative opportunity  is still limited, with no write API or even links on image captions and not many campaigns examples besides the catalogue stunt or the usual UGC hashtag contest. Ted Baker, the clothing retail company,  explored a new creative path using photos as a participatory canvas.  Every day for the following 2 weeks on their Instagram account they’ll post a new image of Ted’s SS15 range and…
  • Strava Athletic Year

    Armando Alves
    5 Jan 2015 | 3:10 pm
    Now that we’re into New Year’s resolutions and getting in shape, it’s worth checking out this interesting project by Strava, the running and cycling app, that took the quantified self into frames: 2014 Strava Story. Developed by Stink Digital, the website used the Strava API and generated a real-time personalized film, compiling the most interesting data for the each athlete, including distance, achievements, kudos, and Instagram images.
  • An official calendar of you

    Armando Alves
    8 Dec 2014 | 3:53 pm
    Christmas should be a season of giving and altruism, unless you’re more about selfies or enjoy playing a prank on your friends. Then this Calendar of Me by Three.co.uk is the perfect gift to indulge yourself a bit of celebrity time, while stealing a smile. The app, created by Wieden+Kennedy London and Unit 9, allows you to mashup your photo into a  whole year of you, roleplaying as a mechanic, an astronaut and, of course, a fireman. You also get a chance to win a printed calendar or if you’re in a hurry, just download the PDF.
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    Rescue Marketing

  • Forest fire communication can burn you

    Mark Riffey
    3 Aug 2015 | 3:41 am
    Now that the Reynolds Creek fire is 65% contained, there are two myths to squash: “The fire is almost out.” Not true. Ask anyone close to the fire teams and they’ll likely tell you that only a season-ending snow will likely knock it out completely. Even so, if you let this cancel your 2015 Glacier National Park visit, you’re probably making a mistake. “There’s not much to see with the fire burning.“ Not true. As I noted online numerous times over the last several weeks, the park’s still open, the Going-to-the-Sun road is mostly open, 99.97% of…
  • Why do they want to disrupt your market?

    Mark Riffey
    27 Jul 2015 | 3:34 am
    The big word in the startup world is disruption, as in “We will disrupt the what-cha-ma-call-it market.” Thinking about last week’s discussion about buying a new vehicle, let’s talk about what disruption is and why “they” want to disrupt our market. Some examples of disruption Paypal disrupted the credit card merchant account market. Old news, but it’s a good example. At the time, it was a substantial effort for a small business to get setup so their clients could pay them with a credit card – particularly if there was a web site or phone sales…
  • Playing sales games

    Mark Riffey
    20 Jul 2015 | 3:08 am
    I’ve in the market for a new-to-me rig. I don’t switch rigs very often, so it’s a slow process to make sure I buy it right. I haven’t done this the normal way in over 20 years. Two of the last three were cars for new drivers, so they were cheap, cash purchases with no time for sales games. The other was through a dealer friend who had my search criteria and a “tell me when you find exactly what I want” deal on the table. Things are different this time. Dealer One After a few weeks of searching lots and Craigslist, it became clear that I needed to widen my…
  • Take bad competition seriously

    Mark Riffey
    13 Jul 2015 | 3:38 am
    I don’t talk much about competitors. I avoid it for a couple of reasons. First, because you have far more to gain by investing time and effort into improving your own business. Second, worrying about what someone else is doing is usually a waste of time since you have no control over their behavior. There are a couple of exceptions: When a competitor does something smart. When a competitor repeatedly damages the reputation of your market. We’re going to spend most of today focused on the worst of these. When a competitor does something smart When you do something smart, a…
  • Filling cracks with automation and metrics

    Mark Riffey
    6 Jul 2015 | 3:06 am
    How many emails did you send last Tuesday? How many phone calls did you make last Thursday? How many things fell through the cracks last week or last month? The first two are trivia until you start thinking about the time they consume compared to the return they produce. The last one is the big one: tasks that fall in cracks, meaning you forgot to do something, or have someone else do something – like make a call to close a sale or follow up on a lead. I’m guessing you have no idea how many things disappeared into cracks last week unless they’ve cost you business since…
 
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    Adverblog

  • Ever wondered how your selfie would look in thread? This machine is the answer

    Ana
    23 Jul 2015 | 7:09 am
    The amazingly talented guys from Breakfast NY are very hot right now. Every major advertising & technology publication (see write-ups here, here, here and here) and then some reported on the much anticipated unveil of their massive thread machine they developed for Forever 21. Breakfast is known for thinking differently. It is also known for coming up with ideas that connect hardware and software like no one else. This latest venture works like this: if you happen to be a fan of Forever21 (and if so, you would find yourself in the company of its 7m and counting Instagram followers) or…
  • Cannes Cyber Lions Winners

    Mark
    25 Jun 2015 | 3:59 am
    Was great to see the winners from the Cannes Cyber Lions today. Following a definite trend this year the Grand Prix had a female empowerment theme which is great to see. 5 other Grand Prix had a similar theme. See below for the case study vids of two of the best in Cyber What was your favourite? You can view all the winners here Under Armour – I Will What I Want – Droga5 NY Geico – Unskippable – The Martin Agency
  • The tools from Hyper Island

    Nikolaj
    8 Jun 2015 | 11:26 am
    While Adverblog posts are usually about the best digital advertising, this is a post on some of the tools – actually a lot of them – that you might use in your process to create great work. For almost 3 years I’ve been working with Hyper Island as an Industry Leader and lecturer so I’ve been introduced to, and fascinated by, many of these tools along the way. These tools used to be “secrets” only available to the people attending the school – I think it’s so cool that they are now made available to everyone. The 60+ tools are neatly organized…
  • Imagine if your bathroom could talk

    Mark
    1 May 2015 | 11:00 pm
    Toilet paper ads have never been this funny. The new campaign for Quilted Northern, “Designed to be Forgotten,” features no actual actors on camera. In each of the three spots, a male narrator introduces us to an inanimate object: a toy alligator, a rabbit figurine and a framed photo of “great-grandpa Thaddeus.” Each of them must bear silent witness to the unpleasant events unfolding at a nearby toilet. Funny stuff. Agency is Droga5 NY.
  • Using DNA Testing to Put a Face to Litterbugs

    Mark
    22 Apr 2015 | 10:43 pm
    Ogilvy & Mather Hong Kong has launched a city-wide campaign for the Hong Kong CleanUp Initiative. The campaign, entitled ‘The Face of Litter’, has launched in conjunction with Global Earth Day, and it’s awesome. With a staggering sixteen thousand tons of waste dumped in Hong Kong every day, the campaign aims to raise awareness of the extent of littering across the city, pinpoint those responsible and encourage people to change their behaviour. Turning to science for answers, Ogilvy has targeted key locations in Hong Kong to collect, analyse and create DNA-based composites of…
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    All You Need Is A Good Idea!

  • Unicorn, Frothy and Rockstar

    Jay H. Heyman
    3 Aug 2015 | 7:23 am
    If you know what the three words in my post title have in common, you are way ahead of most of us. And you can probably blow out all the candles on your birthday cake with just one short puff These are some examples of jargon, which according to the dictionary are “special words or expressions that are used by a particular profession or group and are difficult for others to understand.” Jargon usually has no place in your writing, unless you are talking to a very specialized group of people. And even then it is usually best to avoid it, since you risk confusing any reader who is not quite…
  • I need your help

    Jay H. Heyman
    30 Jul 2015 | 7:23 am
    As many of you are aware, I created this funny app, S.L.O.T.H. It’s the pedometer app that encourages you to slow down. S.L.O.T.H. keeps a very accurate count of your footsteps, but it is also the only pedometer that exercises your funny bone. It was designed for the millions who are tired of the reminders to increase their daily footsteps, the pleas to get off the bus one stop before their exit, and the irritating suggestions to use the stairs instead of the elevator. S.L.O.T.H. uses funny sayings and relevant quotes to encourage you to relax, stop overexerting yourself and simply slow…
  • One No Trump

    Jay H. Heyman
    27 Jul 2015 | 7:18 am
    (Photo credit: Wikipedia) What can we learn about marketing from Donald Trump? Well, for one thing, the fact that none of you has responded with “Who?” certainly says a lot. Especially because I bet few of you can name even ten of the other current Republican candidates. An article in The New York Times reports that his name has appeared in headlines of major newspapers an average of 22 times a day. This is nearly three times as often as Jeb Bush, one of the seeming favorites. And this is while major news outlets admit they are not certain which section to cover him in—politics,…
  • A mere 112 years ago

    Jay H. Heyman
    23 Jul 2015 | 6:37 am
    Photo of Pluto used to illustrate the planet (Photo credit: Wikipedia) People are truly excited that NASA’s New Horizons probe successfully completed its Pluto flyby, sending back close up images that are really unbelievable. (The video below, from Physics Girl, helps explain the science in unadorned, clear language.) And how, you are asking, am I going to tie this into your marketing efforts? Well, while a case could be made for the importance of patience in creating your work if you are shooting for a big payoff (the probe traveled over nine years) I think a larger point can be made. It…
  • What my new puppy reminded me about advertising

    Jay H. Heyman
    20 Jul 2015 | 7:12 am
    Lulu is a Labradoodle, about twelve weeks old. Labradoodles are known for being smart and very people friendly, and Lulu has both those characteristics. She learned the “sit” command (responding to it, not giving it) and the use of “wee wee” pads amazingly fast. But then came the tough one. The “come” command. This is a difficult one because first she has to learn her name, then learn to stay, and finally respond to a combination of hand, vocal and other signals, such as a handclap. The biggest problem, however is not with the puppy. It is with the owner. Because, invariably, we…
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    Seth Godin's Blog on marketing, tribes and respect

  • Self cleaning

    Seth Godin
    3 Aug 2015 | 1:47 am
    My friend Lisa is fascinated by the self-cleaning oven. In principle, it takes care of itself, an ongoing cycle of productivity. One button gets it dirty, then another button cleans it right up. Even better, consider the camera that cleans its mirror every time it's turned on. Relationships, processes, interactions--these can be self cleaning too, if we build them that way. Instead of waiting for things to degrade or even to break, we build in a cycle of honesty, a tradition of check-ins. Instead of a strategy that includes [and then an emergency happens/and then a miracle happens] as a key…
  • Show us the pictures

    Seth Godin
    2 Aug 2015 | 1:12 am
    There’s an increasing gulf between the privacy of individuals and that of corporations and monopolies. An individual is almost certainly going be videotaped every time he leaves home. You will be caught on camera in the store, at the airport and on the street. Your calls to various organizations will also be recorded “for quality purposes.” At the same time, it’s against the law to film animal cruelty on farms in many states. And if you say to a customer service rep, “I’m taping this call,” you’re likely to be met with hostility or even a dead line. Kudos, then, to police…
  • Yes!, please and thank you

    Seth Godin
    1 Aug 2015 | 2:37 am
    Don't jerk people around Here's a simple marketing strategy for a smaller company trying to compete in a big-company world: Choose your customers, trust them, treat them well. Say yes. Bend the rules. Show up on time. Keep your promises. Don't exert power merely because you can. Be human, be kind, pay attention, smile. Not everyone deserves this sort of treatment, not everyone will do their part to be the kind of customer you can delight and serve. But that's okay, you don't need everyone. When in doubt, be the anti-airline.        
  • On adding a zero

    Seth Godin
    31 Jul 2015 | 2:29 am
    Just about everyone can imagine what it would be like to add 10% more to their output, to be 10% better or faster. Many people can envision what their world would be like if they were twice as good, if the work was twice as insightful or useful or urgent. But ten times? It's really difficult to imagine what you would do with ten times as many employees, or ten times the assets or ten times the audience. And yet imagining it is often the first step to getting there.        
  • Three things that make CEOs stupid

    Seth Godin
    30 Jul 2015 | 2:28 am
    I sat through an endless presentation by the CEO of a fast-growing company. He was doing fine for half an hour, but then, when his time was up, he chose to spend 45 minutes more on his final slide, haranguing and invecting, jumping from topic to topic and basically bringing the entire group to its knees in frustration. Power, of course, is the first problem. When things are going fairly well, the CEO has a ton of power, and often, that power makes things appear to work, even when they're not the right thing to do for the long-term. As a result, there's no market that is correcting the bad…
 
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    Ogilvy Blog Aggregator

  • Debate: The Perils of Posting Online

    3 Aug 2015 | 12:58 am
    For all its goods, social media has paved the way for one of the worst cruelties of our time: cyber-bulling. Online channels have been used to name and shame for more than a decade now, but the increased connectivity, adoption, anonymity, and speed in more recent years has added fuel to the flame, making it possible to take a person’s reputation to ruin in a matter of minutes. During the Cannes Lions 2015 festival, ogilvydo joined forces with global debate experts, Intelligence Squared, to consider the motion: Post at Your Peril. If you broadcast your life online, you should be…
  • Who’s Got Beme Codes?

    31 Jul 2015 | 1:01 am
    Beme, the latest social networking app launched by filmaker/vlogger Casey Neistat and ex-Tumblr employee Matt Hackett, has been all the talk since it’s launch earlier this month, or at least the words “have you got an unlock code for Beme?” are. As Neistat puts it, Beme is designed to produce more authentic content and remove the self-consciousness of sharing. What is it? The app provides a unique way of filming by utilizing the sensor just above the earpiece, in which, when covered, the app records. This distinct feature is designed to stop users from having to look…
  • Size Doesn’t Matter: Small Screens of the Future

    20 Jul 2015 | 1:05 pm
    We live in an exciting age of expansive connectivity and innovative technologies that provide immersive experiences. But on-the-go and mobile-centric lifestyles demand a shift in the way those experiences are being delivered. As software gets smaller and we move from applications to apps to widgets, mobile devices are getting smarter about how and when to interact with the user. In this webinar, we will explore: The intersection of brands and consumers’ mobile lifestyles How contextual and “in the moment” interactions are happening via notifications, widgets and wearables How you can…
  • The 5 Worst Habits Of Selfish Brands

    16 Jul 2015 | 11:43 am
    Do you know a selfish brand? Most of us do. We encounter them constantly – trying to promote their latest and greatest product. Their ads seek to interrupt us and every interaction is clearly only focused on either closing a deal or collecting our information for their database. They think in terms of short term revenue instead of long term value. They look at customers are only a necessity on their way to making a profit. And they make the world a worse place. The good news is consumers have more ways than ever to filter these brands out and expose their selfishness as a warning to…
  • The Social Media Myth…

    16 Jul 2015 | 8:56 am
    The best social media campaigns are not social media campaigns. This is the observation that is driving the transformation of my team in Beijing. It is also the insight that is driving the best work in China right now. The best social media campaigns are not social media campaigns; they are good PR campaigns, good company spokespeople, good advertising campaigns, good events and, even, good products. The best ways to get people talking on social media are to go outside of social media. You need 360 executions that are designed with a social media insight and a social idea at their core.
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    Marketing.fm

  • Joining Expa

    info@marketing.fm (www.Marketing.fm)
    20 Jul 2015 | 6:46 am
    After 5+ years at Foursquare, I am excited to be joining Expa as an EIR.  I am taking a short break between roles but looking forward to starting this week.   More here.  The post Joining Expa appeared first on Eric Friedman.
  • The yin and yang of the engineering team and the sales team

    info@marketing.fm (www.Marketing.fm)
    19 Jun 2015 | 7:37 am
    There is a balance between developers and sales people that allows them to get along. This is sometimes the result of one team pushing the other to its limits, often the sales team pushing the limits of the engineering system already in place.  Its a dance that happens within startups everday. Through planning, brainstorming, innovation, and sales – these groups have  to work together in companies to get things done. The power of the ignorance on the business/sales team side provides a childlike imagination that creates scenarios nobody has thought of, are not relavent, are overly…
  • To build a network, first help a network

    info@marketing.fm (www.Marketing.fm)
    17 Jun 2015 | 5:14 am
    I was talking to a friend a couple of weeks ago who wanted to break into and meet people within a specific vertical of startup tech companies. His approach was to feign interest in their offering and take a pitch from a salesperson. The thinking being that although there was zero chance of him becoming a customer, he could get time with a rep, learn about the offering and “build a network”.  I told him this wasn’t a good use of his time, and certainly not a good use of their time. The founding premise of the interaction would tarnish the reason for getting together in the…
  • The State of US Tech Funding

    info@marketing.fm (www.Marketing.fm)
    16 Jun 2015 | 10:29 am
    The folks at Andreesen Horowitz and Benedict Evans put together this great presentation on The State of US Tech Funding.  It is embedded below and a lot of it rings true for what I am seeing. U.S. Technology Funding — What’s Going On? from a16z   I also agree strongly with Slide 39, that more smaller rounds are happening With the companies I advise, I have seen more of them raising a higher quantity of rounds at the so called “seed” stage.  The synonyms and nomenclature behind these rounds are also changing.  What was before a seed round is now a friends and…
  • Sales Machine: What is a roller coaster rep?

    info@marketing.fm (www.Marketing.fm)
    9 Jun 2015 | 4:32 am
    One of the best parts about my events series Building The Sales Machine are the great nuggets I learn from speakers.  The latest of which is the question of; “What is a roller coaster rep?” as told by Bryan Rutcofsky of Yext. Below is my discussion with Bryan which goes into details. Basically a roller coaster rep is a person that appears on almost every sales team Bryan has ever seen.  Its a person that works really hard and does everything they are supposed to – which yields real results and new sales.  This then results in the rep reaping the rewards of this hard work…
 
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    Hard Knox Life

  • Hometown Pride

    Dave Knox
    15 Jul 2015 | 6:27 am
    “The inhabitants of Cincinnati are proud of their city as one of the most interesting in America: and with good reason.” – Charles Dickens Is your hometown the place you were born?  Where you grew up? Or where you live?  For me, I always talk about being an “adopted son” in Cincinnati.  Its my hometown and where I’ve now spent nearly half of my life. I bring this up because the last few weeks have been one of hometown pride.  On a small scale, our new class started at The Brandery, which means 20+ entrepreneurs that are moving to town and becoming part of…
  • Why Pebble Time and Kickstarter are a new model for launching a product

    Dave Knox
    9 Mar 2015 | 6:32 am
    When the Pebble Time smart watch launched on Kickstarter this week, it quickly set the record as fastest campaign to raise $1 million in just 30 minutes.  Entrepreneur and blogger Jason Calacanis summarized it best with his tweet: So the pebble color watch hit $8m in 12 hours…. ummm the world just changed. http://t.co/xiC6XZ2gqW — jason (@Jason) February 25, 2015 As a bit of history lesson, it was May 2012 when Pebble, the second-largest manufacturer of smart watches behind Samsung, set the then total funding record on Kickstarter as they “raised” over $10.2 million.
  • Travel is an opportunity to nurture your network

    Dave Knox
    27 Feb 2015 | 8:37 am
    2015 is shaping up to be one of those years where I am spending more time than I’d like as a patron of Delta Airlines and Starwood Hotels.  In fact, as I write this I am in the Delta Sky Club at LaGuardia in the middle of trips to New York City and San Francisco.  As I was catching up on my Instapaper reading, I came across John Battelle’s post of “Your Network Transcends Time – Care For It.”  John perfectly captured two conversations that I have had in the recent weeks, one with a colleague at Rockfish and the other a friend who asked how I spend my time at…
  • How To Stand Out When Applying To The Brandery

    Dave Knox
    9 Feb 2015 | 5:15 am
    Did you know that getting into a top tier startup accelerator is actually statistically more difficult than getting into Harvard? For its Class of 2018, Harvard accepted around 5.9% of their 34,000 applicants. In 2014, The Brandery accepted half that percentage with <2.5% of applicants being offered a spot in the program (a number we consistently see with other top-ranked peer programs). So what should a founder do in order to get their application to stick out? After reviewing thousands of applications over our five previous classes, here are a few best practices I have seen work to help…
  • Never Stop Fighting ‘Til The Fight Is Done

    Dave Knox
    20 Oct 2014 | 6:29 am
    Hanging on my office wall is one of my favorite prints that I bought a few years ago in Chicago.  It is a quote from the movie The Untouchables that reads: “Never Stop Fighting ‘Til The Fight Is Done” That quote has come up in at least three conversations this past week as I talked with people about what makes an entrepreneur succeed.  Through five classes at The Brandery, we have seen nearly 50 startups come through our doors with our fair share of successes and failures.   And while it is tough to point out one thing that separates the companies that make it from the…
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    Lip-Sticking

  • Get Your Group On...

    Yvonne
    7 Jul 2015 | 10:03 am
    by Yvonne DiVita We're reviving this blog! Are you as excited as I am? Watch for design changes and more content. <dances around desk and confuses dogs!> This particular post, today, is part of a paid program for Groupon. You know them... they've been around for quite awhile and while I am receiving compensation for this, all writing is original and my own. I only work with companies that understand the need for authenticity. In all honesty, I wanted to write this post because I'm a closet shopper. Yes, there you have it. It's out in the open. I receive dozens of catalogs weekly - from…
  • Stay Connected While You’re Home for the Holidays

    Yvonne
    26 Nov 2014 | 2:17 pm
    If you, like many people, will be headed over the river and through the woods to Grandma’s house — or anywhere else for that matter — you may stress out at the idea of stepping away from your business for days or weeks at a time. Thankfully, we live in an era of technology and being out of the office doesn’t have to cause a catastrophe for your business. Here’s how to reduce that holiday stress, enjoy time with family and friends, and keep your business up and running. Plan Ahead. Simply giving your customers a head’s up that you will be unavailable (or have limited access to…
  • How to Unleash Your Pet Business’ Marketing Success

    Alicia Lawrence
    18 Nov 2014 | 7:34 am
    Business owners who work in the pet industry are lucky to have an inherently loyal customer base of animal lovers and pet parents who cherish their fur babies and want to give them the best products and services available. Marketing your business well ensures that those committed pet owners are aware of your existence and more likely to refer others your way. Never underestimate the impact an effective marketing plan can have on your overall success as an entrepreneur. By following some basic marketing guidelines, you’ll immediately gain a head start on the competition. Identify Your Target…
  • Your Power is in Your Voice #womenofpower

    Yvonne
    4 Oct 2014 | 6:50 am
    by Yvonne DiVita "It's great reconnecting," she said. Her voice boomed through the phone with a power that penetrated my entire body. It dominated her presence. I could see her speaking to me, through the miles between us, the phone line, the very air separating us. "I agree," I said, without anywhere near as much impact, I am sure. We talked business. We talked personal lives. We laughed. We shared a few stories. We took the frayed edges of our lost connection and began to repair them. The color of our lives improved. We went from gray to red... and variations between.  I find it…
  • Conversation with A Friend #friendshipendures

    Yvonne
    3 Oct 2014 | 10:57 am
    Dr Lorie Huston and Yvonne at WIPIN by Yvonne DiVita   #friendshipendures “This is an amazing event,” she said as we met in the narrow hall of the exhibit area for BlogPaws Denver, 2010. Her blue eyes sparkled like a sunny afternoon in June. I have to admit, I was pleased with all the praise coming our way. The event was the second BlogPaws, here in Denver, back in our launch year. I remember the conversation so well because having someone of the stature of Dr. Lorie Huston compliment you is not something you forget. “Thank you,” I said. We shook hands. We talked a bit more about why…
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    David Meerman Scott - Web Ink Now

  • Boston Olympic Bid Squashed by Social Media

    27 Jul 2015 | 4:12 pm
    Today, the U.S. Olympic Committee pulled Boston's bid to host the 2024 Olympic Games after Boston mayor Marty Walsh said he would not sign the bid documents if they left city taxpayers vulnerable to cost overruns. The fascinating story behind the failed bid is of the importance of social media and how corporate entities and their big budget consultants frequently underestimate the power of a few people with keyboards to create a movement.
  • Advertising Agencies Just Want to Make Ads

    22 Jul 2015 | 8:52 am
    Yesterday morning as I normally do, I checked my Twitter feed first thing while enjoying a cup of black coffee. I noticed the following tweet from @petermccormack: @dmscott would love your thoughts on my article about the failings of online advertising. Peter included a link to the article. Peter was advertising his product - a report called Online advertising does not work using traditional online advertising techniques! I gotta dig deeper on this one! So I grabbed a second cup of coffee.
  • The Sharing More Than Selling Rule

    14 Jul 2015 | 11:27 am
    Social networks are a great place to share content, to interact with others, to listen in on what’s happening, and yes, if approached carefully, social networks can be a way to get the word out about you and your business. However as I review people’s business-related social streams I find way too much selling going on. When I speak with people at conferences, many want to know, specifically, how to use social networking feeds such as Twitter, Instagram, LinkedIn, and Facebook to communicate effectively as a marketing and sales tool.
  • The Grateful Dead Celebrate 50 Years and Say Fare Thee Well to the Tribe

    6 Jul 2015 | 8:45 am
    When we passed through the ticket gates on the first evening, each of us was given a single red rose. After the band left the stage on the last night, tens of thousands of us had trouble leaving the venue. This past weekend – July 3, 4, and 5 at Soldier Field in Chicago - the “core four” surviving members of legendary rock band the Grateful Dead played their final three 50th anniversary Fare Thee Well #Dead50 reunion shows, a celebration of longevity, peace, friendship, and love.
  • Make it Free: Fifty Years of Content Marketing Grateful Dead Style

    2 Jul 2015 | 12:19 pm
    The Grateful Dead used free content to build a social network of fans before Mark Zuckerberg was even born. They pioneered many of the ideas we now use in social media and content marketing. Unlike other bands, the Grateful Dead encouraged concertgoers to record their live shows, establishing “taper sections” behind the mixing board where fans’ recording gear can be set up for best sound quality. When requesting tickets to a show, a taper would request a seat in the special section reserved just for them.
 
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    Online Marketing Blog - TopRank®

  • 4 Ways to Build Content Marketing Authority with SlideShare

    Lee Odden
    3 Aug 2015 | 5:19 am
    Managing different types of content and where they fit into an integrated marketing mix across customer segments and stages of the buying cycle can be overwhelming. Amongst all the content that brands, publishers and consumers create, only the most authoritative sources are able to capture consumers’ attention. Why is authority important in content marketing? Authority engenders trust, confidence and can motivate people to take necessary next steps. Becoming authoritative in an age of information overload requires more than simply creating additional content. It requires content that…
  • Online Marketing News: Twitter Gets Eventful, Facebook Gets Secretive, Google+ Gets Going

    Ben Brausen
    31 Jul 2015 | 2:45 am
    Why Are B2B Content Strategies Important – The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content – a task that has proven to be a struggle for marketers today. Find out more from this great infographic. Chief Marketing Officer (CMO) Council Survey: 42 Percent of Business Leaders Say Consumers Shame Them on Social – Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its…
  • 4 Time Management Tips for Social Media Managers

    Ashley Zeckman
    30 Jul 2015 | 3:30 am
    It seems that a social media manager’s job is never done. It doesn’t matter what time of day or day of week you’re in, there’s always more to do. Social media moves at an astronomical pace, and it can be hard to keep up. In fact, research has found that the top two barriers impeding adoption of social business within organizations are lack of overall strategy and competing priorities. Raise your hand if the scenario below sounds familiar: A Day in the Life of a Social Media Manager 6am – 12pm Check company social media notifications before you even roll out of bed. Quickly…
  • B2B Mobile Marketing for Demand Generation? Yes! Examples and Quick Tips

    Lee Odden
    29 Jul 2015 | 5:26 am
    When you think of mobile marketing, visions of searches for store hours, maps and getting tips from Facebook friends about good restaurants probably come to mind – all consumer focused. But what about B2B marketing and mobile? Why mobile marketing for B2B demand generation: In many countries, including the U.S., more Google searches take place on mobile devices than on computers. (Google). That means B2B demand gen content must be mobile friendly.  Also, 52% of B2B customers are using smartphones to research products for their businesses. (Forrester) so the demand is certainly there.
  • What You Need to Know About Playing High Stakes Content Marketing

    Ashley Zeckman
    28 Jul 2015 | 3:30 am
    The game of poker is filled with many complexities, opportunities and luck of the draw. Content marketing follows a similar theme and can lead to big winnings or high losses. If you want to be a key player in the content marketing game, it’s time to up the ante. In 2015, only 30% of B2B marketers believe that their content marketing initiatives are successful. With the overwhelming amount of content created these days, the stakes are high and competition is fierce. What can you do to walk away from the table better off than what you started? It’s all about playing the game the right way.
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    Ads of the World™

  • MasterCard: Priceless surprise - Michael Ballack

    ivan
    31 Jul 2015 | 4:30 pm
    Advertising Agency: McCann, Germany
  • Vodafone: The self-defense umbrella

    ivan
    31 Jul 2015 | 4:25 pm
    Advertising Agency: Ogilvy & Mather, Mumbai, India
  • Bar One: The fireman

    ivan
    31 Jul 2015 | 4:22 pm
    Advertising Agency: JWT, Johannesburg, South Africa Executive Creative Director: Paul Strappini Art Director: Hannes De Beer Copywriter: Collin Makhubela Agency Producer: Cathy Collins Production Company: Bioscope Films Director: Hylton Tannenbaum Executive Producer: Daniel Kaplan DoP: Willie Nel Editor: Ricky Boyd
  • Collingwood Elvis Festival: Doctor

    ivan
    31 Jul 2015 | 4:13 pm
    Anyone can feel like Elvis. Advertising Agency: Zulu Alpha Kilo, Toronto, Canada Chief Creative Officer: Zak Mroueh Executive Creative Director: Ron Smrczek Art Director: Allan Mah Copywriter: Nick Asik Designers: Omar Morson, Allan Mah Studio Artists: Jamie Morren, Greg Heptinstall, Brandon Dyson Agency Producer: Kari Macknight Dearborn Account Team: Winnie Hsiao Photographer: Jamie Morren Michael Headford: Sound Engineer
  • Collingwood Elvis Festival: Cop

    ivan
    31 Jul 2015 | 4:13 pm
    Anyone can feel like Elvis. Advertising Agency: Zulu Alpha Kilo, Toronto, Canada Chief Creative Officer: Zak Mroueh Executive Creative Director: Ron Smrczek Art Director: Allan Mah Copywriter: Nick Asik Designers: Omar Morson, Allan Mah Studio Artists: Jamie Morren, Greg Heptinstall, Brandon Dyson Agency Producer: Kari Macknight Dearborn Account Team: Winnie Hsiao Photographer: Jamie Morren Michael Headford: Sound Engineer
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    adland.tv - all the adnews not fit to print

  • Hey musicians: stop blaming advertising for your woes

    kidsleepy
    1 Aug 2015 | 10:53 am
    It's 2015. Pirate sites are shutting down. Musicians, industry folks have found the courage to speak out, and mobilize. Musicians from all genres aren't fighting for their right to party. They are fighting for fairness. And they aren't afraid to go to court for justice. Not just for themselves, and not just for right now. But for all artists today and tomorrow. When I first started writing about this (five years and three ad agencies ago) there were few musicians who were vocal about the struggle, let alone advertising sites. As an avid music fan, I can't be more thrilled to see this growing…
  • PGA Tour "Hello" (2015) :30 (USA)

    kidsleepy
    1 Aug 2015 | 8:24 am
    This spot for the PGA Tour Live is features well-known golfers singing Lionel Richie's "Hello." Ending on a VO that says "Say 'hello' to their favorite players, on PgaTourLive.com. I guess if they couldn't have licensed Lion Richie's "Hello," they could have used the Doors' Hello, I love you or maybe even Todd Rundgren's Hello it's me. There are options, if they want to campaign it out. Can you think of any songs that start with hello that could work? let us know in the comments!
  • adidas Originals "#OriginalSuperstar with Pharrell" (2015) 1:00 (USA)

    kidsleepy
    31 Jul 2015 | 8:19 am
    Recently, adidas Originals dropped a spot featuring a bunch of super star celebs insisting they weren't superstars. Now adidas Originals brings us a choddy, in which a bunch of superstars tell us they aren't doing what they do for applause or appraisal but just for themselves alone. Pharrell has handpicked these "superstars," who each read a line in a manifesto in one long montage. There are some great graphic treatments which keep it visually interesting. By the way, those stars in question are musician Pusha T, Grigoriy Dobrygin, a Russian actor/director, Yoon, a designer from Japan, VJ…
  • Who is policing the word police? Github's retarded move causes user backlash.

    Dabitch
    30 Jul 2015 | 12:50 pm
    The problem with trying to create a business around a community, is that you have to deal with the community. As Reddit's former interim CEO Ellen Pao discovered when the users are the commodity and they revolt, you'll have issues trying to "monetize". Github seems to have run into a similar issues. In an ever-increasing mood of pitchforks and torches online, everything from a fruit juice bottles text, to beer bottle lines to a big bold"beach body ready?" headline can be derailed if those who take offense are loud enough. Currently a controversy is brewing over at Github, which can be…
  • Angry Birds 2 - Bigger Badder Birdier - (2015) :60 (UK)

    Dabitch
    30 Jul 2015 | 7:34 am
    W+K helps Angry Birds 2 with their official launch trailer, and it just got real y'all. (Pun intended). While King Pig snoozes among his boxes of gold on a shaded area of the island, and other piggies are enjoy the beach and water, the birds are plotting in the distance. Storm the beach! Suddenly blue smokey streaks in the sky disrupt the tranquility of the pigs tropical island, and things around them start to explode. W+K are keen on letting you know that "No pigs were harmed in the making of this film. Oink!", it's all been skillfully crafted in cgi after live-motion filming in studio. It…
 
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    best-cellphone-plans.com

  • T-Mobile Cell Phone Plans Available in 2015

    15 Jul 2015 | 9:04 pm
    T-Mobile is the 3rd largest company of the big four US carriers and the 2nd biggest GSM provider, with more than 30 million customers. Compared to other carriers such as Verizon, it provides great plans, and since its latest 'unCarrier' change, all plans offered are contract-free. The disadvantage in this is that subsidized handsets will no longer be offered. One of the certain
  • Best Prepaid Cell Phone Plans Worth a Look

    14 Jul 2015 | 12:50 pm
    If you don’t want to be bound to a contract, a prepaid plan is an excellent fit. There are small companies that offer the best prepaid phone plans with unlimited talk, text and nice amount of data. There’s actually something for any budget-and you’ll save over a postpaid plan. Below are the most affordable prepaid cell phone plans with nationwide network coverage assuming light usage.
  • AT&T Cell Phone Plans Introducing Rollover Data Plan

    4 Jul 2015 | 6:40 pm
    AT&T is among the biggest cell phone service providers in the US. Announcing of outstanding coast-to-coast network coverage and fast data speeds, it is no surprise why AT&T has become an effective choice for people who need a cell phone network. Not to mention, they possess several plan offerings ideal to just about everyone. With lots of different smartphones, mobile hotspots, and
  • Cheapest Cell Phone Plans - Compare & Save!

    4 Jul 2015 | 6:39 pm
    I've discovered The best cheapest cell phone plans offered in the market today, starting at $5 a month and moving up from that, all the plans covered here are no contract plans, which make it easy for a try. The handset includes basic phones to Smartphone's, cell phones usually cost around $250 or even much less, so your heart is not going to race each time the bill arrives, simply because
  • Top Cell Phone Companies That Offers Best Deals

    27 Jun 2015 | 10:40 am
    Choosing a wireless provider is important as getting a Smartphone. The service provider offers the network, considering that you'll possibly end up spending an acceptable price for the service, and there is no reason in keeping with a poor service. However, there is no assured way to forecast this. For every person who may have a bad story experience with a carrier, recently there tend to be
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    Russell Davies

  • 208-214

    russell davies
    2 Aug 2015 | 9:11 am
  • July 2015

    russell davies
    1 Aug 2015 | 7:42 am
  • Looking for a complication

    russell davies
    31 Jul 2015 | 1:51 am
    I don't like crowds and things done in crowds. I don't really like the Foo Fighters. I don't like 'rock' and 'rockers'. But this might be the most joyous and beautiful thing I've ever seen.
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    Marketing & Strategy Innovation blog

  • How Well Does the Behaviour of Customers Conform to Customer Experience Dogma?

    admin
    28 Jul 2015 | 5:20 am
    CX Dogma: In Today’s World The Customer Experience Is Critical What do the CX gurus say? Do they not proclaim the critical importance of Customer Experience? Do they not assert that in the age of social media Customer Experience is everything? Do they not say that those organisations that do not pay attention to the Customer Experience will go out of business? Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Maz Iqbalcustomer experiencesdogmacustomer research
  • How To Use Positive Framing to Persuade and Sell

    admin
    26 Jul 2015 | 7:26 am
    You may not sell to chimps and bonobos, but a fascinating new experiment shows that our human preference for the positive is an evolved trait and deeply rooted in our psyche. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: sellingpersuadingRoger Dooleyneuromarketingframing
  • Six Rules for Smart Simplicity and Employee Engagement

    admin
    26 Jul 2015 | 7:11 am
    I originally wrote today's post for Intradiem. It appeared on their blog on February 19, 2015. Is this the secret to employee engagement? Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: simplicityemployee engagementAnnette Franz Gleineickiorganisational behaviouremployee empowerement
  • 4 Things You Should Know About Networked Organizations

    admin
    25 Jul 2015 | 2:14 pm
    In 1904, the great sociologist Max Weber visited the United States. As Moises Naim describes in The End of Power, travelling around the vast country for three months, he believed that it represented “the last time in the long-lasting history of mankind that so favourable conditions for a free and grand development will exist.” Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Greg Satellnetworkorganisational behaviourleadershipchangepurpose
  • The Why (And Why Not) of Customer Journey Mapping

    admin
    22 Jul 2015 | 3:09 am
    If you and I communicated recently (say, last 1-2 years) in any way – talked, emailed, came to a panel or keynote of mine, or are just lucky enough to be my client – you know how much I — er, “love” customer journey mapping (CJM). Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Esteban Kolskycustomer journeycustomer journey mappingcustomer experiencescustomer needs
 
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    mobileStorm » Digital Marketing Blog

  • How Can Marketers Improve Mobile Advertising ROI?

    Mobile Marketer
    3 Aug 2015 | 6:00 am
    In a recent eMarketer piece, Jeremy Kressman interviewed Jeremy Hull about why the return on investment (ROI) from mobile campaigns still remains low. Hull, who is director of bought media at iProspect, identified several challenges associated with optimizing mobile campaigns as well as in measuring performance. For one thing, notes Hull, mobile ad ROI hasn’t caught up to desktop yet. “The number of people converting on smartphones is high and continues to rise,” Hull explained. “But even with the lower cost per click (CPC), mobile advertising ROI has not caught up to…
  • IDC: 337.2 Million Smartphones Shipped worldwide Last Quarter

    Mobile Marketer
    27 Jul 2015 | 6:30 am
    New data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker reveals that vendors shipped a total of 337.2 million smartphones worldwide in the second quarter of 2015 (2Q15). All told, that’s an impressive 11.6% jump from the 302.1 million units in 2Q14. IDC notes that the 2Q15 shipment volume represents the second highest quarterly total on record. “The overall growth of the smartphone market was not only driven by the success of premium flagship devices from Samsung, Apple, and others, but more importantly by the abundance of affordable…
  • Record Number of Inboxes for Your Email Marketing Campaigns to Target by 2018

    Mobile Marketer
    20 Jul 2015 | 6:30 am
    With more email accounts projected to be open and active by the end of this decade than ever before in human history, there’s never been a better or certainly more advantageous time to consider email marketing as a key if not cornerstone attribute of your overall marketing efforts. Along with the equally-important element of SMS marketing and a touch of social media muscle, some serious sales success awaits the businesses that harness these tools both now and in the future. According to a new infographic shared on B2C, there’s very little doubt today about which digital marketing…
  • Get It While It’s Hot: Real-Time Personalization Leads to Better Bottom Line ROI

    Mobile Marketer
    13 Jul 2015 | 6:00 am
    Let’s face it. Consumers want real-time personalization because they crave relevance, above all. And marketers need it — because it leads to bottom line profits. The current situation? According to April, 2015 polling by Researchscape for Evergage, found that 58 percent of global marketers now employ real-time personalization. That’s defined as data-driven personalization completed in less than one second. Those not on the bandwagon intend to jump on soon. Among the 42 percent not using it, nearly eight in 10 intended to do so within the next year, says eMarketer. While…
  • BI Intelligence: Native is Soaring as Marketers Better Grasp the Benefits

    Mobile Marketer
    6 Jul 2015 | 6:00 am
    Native advertising has been a hot topic for some time and it isn’t going away anytime soon. In fact, it looks like native’s here to stay — and soar. “By creating advertisements that are in the same format as the content audiences are there to consume, marketers hope to provide a much less disruptive advertising experience,” explains Business Insider Intelligence. “Native ads have also proven effective, drawing higher click rates than traditional banner ads, particularly on mobile devices.” Based on exclusive data, BI says that spending on native ads…
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    Best Cell Phone Plans

  • T-Mobile Cell Phone Plans Available in 2015

    Hassan
    15 Jul 2015 | 9:04 pm
    T-Mobile is the 3rd largest company of the big four US carriers and the 2nd biggest GSM provider, with more than 30 million customers. Compared to other carriers such as Verizon, it provides great plans, and since its latest 'unCarrier' change, all plans offered are contract-free. The disadvantage in this is that subsidized handsets will no longer be offered. One of the certain
  • Best Prepaid Cell Phone Plans Worth a Look

    Hassan
    14 Jul 2015 | 12:50 pm
    If you don’t want to be bound to a contract, a prepaid plan is an excellent fit. There are small companies that offer the best prepaid phone plans with unlimited talk, text and nice amount of data. There’s actually something for any budget-and you’ll save over a postpaid plan. Below are the most affordable prepaid cell phone plans with nationwide network coverage assuming light usage.
  • AT&T Cell Phone Plans Introducing Rollover Data Plan

    Hassan
    4 Jul 2015 | 6:40 pm
    AT&T is among the biggest cell phone service providers in the US. Announcing of outstanding coast-to-coast network coverage and fast data speeds, it is no surprise why AT&T has become an effective choice for people who need a cell phone network. Not to mention, they possess several plan offerings ideal to just about everyone. With lots of different smartphones, mobile hotspots, and
  • Cheapest Cell Phone Plans - Compare & Save!

    Hassan
    4 Jul 2015 | 6:39 pm
    I've discovered The best cheapest cell phone plans offered in the market today, starting at $5 a month and moving up from that, all the plans covered here are no contract plans, which make it easy for a try. The handset includes basic phones to Smartphone's, cell phones usually cost around $250 or even much less, so your heart is not going to race each time the bill arrives, simply because
  • Top Cell Phone Companies That Offers Best Deals

    Hassan
    27 Jun 2015 | 10:40 am
    Choosing a wireless provider is important as getting a Smartphone. The service provider offers the network, considering that you'll possibly end up spending an acceptable price for the service, and there is no reason in keeping with a poor service. However, there is no assured way to forecast this. For every person who may have a bad story experience with a carrier, recently there tend to be
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    Toronto Marketing Blog: Published by Bekhor Management - Professional Practice Development

  • Mindfulness for Lawyers Goes Mainstream

    Toronto Marketing Blog
    9 Jul 2015 | 7:15 am
    Ever wonder how all the recent buzz about mindfulness might possibly have relevance to you, as an individual and maybe even as a professional? Well, I was recently interviewed by Garry J. Wise, of Wise Law Office, Wise Law Blog and SlawTips on the possibilities for lawyers.  Here's a short excerpt:“Sharper listening skills will make you a better lawyer, presumably, whether you are listening to your client, opposing counsel or a judge. What you do with that information is up to you."...Read article. - Sandra Bekhor, TorontoPresident, Bekhor Management Small to…
  • Takeaway #2 from 'Turning strangers into clients', a social media roadmap for architects

    Toronto Marketing Blog
    11 May 2015 | 6:39 am
    I just got back from speaking at the Ontario Association of Architects (OAA) conference in Hamilton. My session was called 'Turning strangers into clients', a social media roadmap for architects.  I've already shared one takeaway after giving a webinar on this topic to the Interior Designers of Canada (IDC) last November. But it's a really deep subject, so here's takeaway #2. Social media marketing is deceptively simple. No programming. No printing. Even design is optional. Essentially, it presents no obstacles to posting content to the web.  Anyone can set up an…
  • In search of the ideal client

    Toronto Marketing Blog
    7 Apr 2015 | 6:21 am
    I was interviewed by Grant Cameron at The Lawyers Weekly about the challenge of finding the ideal client, a process that begins long before you begin advertising. Here is a short excerpt:...“Twenty per cent of the files that you’ve worked on probably represent 80 per cent of your profit or the strategic type of work that you want. You have to find that 20 per cent. That’s where you start.” Bekhor, who works with small to mid-sized law, accounting and other firms, says once partners have identified the types of clients they want, they have to mine deeper and…
  • Being prepared to put out fires

    Toronto Marketing Blog
    12 Mar 2015 | 7:04 am
    I was interviewed by Christopher Guly at The Bottom Line about a timely and relevant  topic that most of us prefer to avoid thinking about. Given our increasing acceptance of cloud-based storage, how do you handle the aftermath of a security breach?  Here is a short excerpt: Marketing and branding specialist Sandra Bekhor says companies needs to "drop the act" and "get off their high horse" that they're "impenetrable fortresses" - even in a crisis.  "Nobody believes that," she says, "so they better have a real plan with measurable promises and milestones that…
  • Turning Strangers into Clients: A Social Media Roadmap - OAA Conference 2015

    Toronto Marketing Blog
    9 Mar 2015 | 7:17 am
    I'll be speaking at the 2015 Ontario Association of Architects conference in Hamilton.  Here's a short excerpt from the program:Turning Strangers into Clients: A Social Media Roadmap Social media is one of the most valuable and versatile practice development tools ever to be available to architects. And yet, its performance has ranged from inconsistent to disappointing. Is it simply a roadmap that’s missing? This session explores a fresh perspective on leveraging social media - not for likes, comments and shares - but rather for laser focused, goal…
 
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    David Airey

  • Change your perspective

    David Airey
    29 Jul 2015 | 8:15 am
    This YES/NO sculpture by Markus Raetz (2003) made me think of plenty of times when I’ve put myself in someone else’s shoes, or looked at something from a different perspective, and my initial thoughts were completely changed. In other words, don’t be too quick to judge. Via.
  • On getting paid

    David Airey
    8 Jul 2015 | 3:14 am
    Caroline Gibson wrote a useful piece for The Professional Copywriters’ Network about how to get paid. A few of her points are below alongside thoughts of my own. Photo via Get your terms agreed to. It’s professional to clarify terms before a client makes an initial payment, and clients want to work with professionals. Agree a payment date. Not personally applicable because most of my projects are split into two payments — the first is requested before I schedule the work, and the second upon completion, before final artwork is supplied. I tell clients in advance how long the work…
  • Pigeon Loft, by Schmidt Architects

    David Airey
    27 Jun 2015 | 7:17 am
    Designed by Schmidt Architects, the Pigeon Loft (La Palomera) was inspired by Ludwig Mies van der Rohe’s one-room Farnsworth House, and built using materials left over from previous Schmidt projects. “The ‘La Palomera’ (pigeon loft) project arose from a number of coincidences starting a few years ago, when, after remodelling a floor of offices in Santiago we were left with 37 windows, they were 3.2 metres high with widths varying between 40cm and 120cm. Among them 15 were frosted glass and 10 were protex type hinged doors, in addition there was a kitchenette and a complete…
  • The Art of Hermann Zapf

    David Airey
    10 Jun 2015 | 6:01 am
    Type designer and calligrapher Hermann Zapf died on Thursday 4th June 2015 at his home in Darmstadt, Germany. He was 96. I was reading about Hermann’s many typographic accomplishments, including the design of around 200 typefaces — Palatino (1948) and Optima (1952) are perhaps the most well known, when I was directed to this fantastic short film created in 1967 and titled The Art of Hermann Zapf. In Hermann’s self-penned lifestory, available to read on linotype.com, he shared these endearing words about the film. “It was the idea of Hallmark to make an educational film to be…
  • Perpetual black water whirlpool

    David Airey
    1 Jun 2015 | 4:50 am
    Anish Kapoor’s Descension is the type of thing I can see myself falling into in some kind of meditative state. The black water whirlpool installation was first shown (below) in 2014 at the Kochi Biennale and “builds on Kapoor’s concern with non-objects and with auto-generated form. In its state of flux and motion, Descension confronts us with a perpetual force and a downward pull into an unknowable interior.” Photo by Dheeraj Thakur, at the Kochi-Muziris Biennale 2014-15 A larger version recently appeared at Galleria Continua, San Gimignano, Italy, and can be seen until…
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    adland.tv - all the adnews not fit to print

  • Hey musicians: stop blaming advertising for your woes

    kidsleepy
    1 Aug 2015 | 10:53 am
    It's 2015. Pirate sites are shutting down. Musicians, industry folks have found the courage to speak out, and mobilize. Musicians from all genres aren't fighting for their right to party. They are fighting for fairness. And they aren't afraid to go to court for justice. Not just for themselves, and not just for right now. But for all artists today and tomorrow. When I first started writing about this (five years and three ad agencies ago) there were few musicians who were vocal about the struggle, let alone advertising sites. As an avid music fan, I can't be more thrilled to see this growing…
  • PGA Tour "Hello" (2015) :30 (USA)

    kidsleepy
    1 Aug 2015 | 8:24 am
    This spot for the PGA Tour Live is features well-known golfers singing Lionel Richie's "Hello." Ending on a VO that says "Say 'hello' to their favorite players, on PgaTourLive.com. I guess if they couldn't have licensed Lion Richie's "Hello," they could have used the Doors' Hello, I love you or maybe even Todd Rundgren's Hello it's me. There are options, if they want to campaign it out. Can you think of any songs that start with hello that could work? let us know in the comments!
  • adidas Originals "#OriginalSuperstar with Pharrell" (2015) 1:00 (USA)

    kidsleepy
    31 Jul 2015 | 8:19 am
    Recently, adidas Originals dropped a spot featuring a bunch of super star celebs insisting they weren't superstars. Now adidas Originals brings us a choddy, in which a bunch of superstars tell us they aren't doing what they do for applause or appraisal but just for themselves alone. Pharrell has handpicked these "superstars," who each read a line in a manifesto in one long montage. There are some great graphic treatments which keep it visually interesting. By the way, those stars in question are musician Pusha T, Grigoriy Dobrygin, a Russian actor/director, Yoon, a designer from Japan, VJ…
  • Who is policing the word police? Github's retarded move causes user backlash.

    Dabitch
    30 Jul 2015 | 12:50 pm
    The problem with trying to create a business around a community, is that you have to deal with the community. As Reddit's former interim CEO Ellen Pao discovered when the users are the commodity and they revolt, you'll have issues trying to "monetize". Github seems to have run into a similar issues. In an ever-increasing mood of pitchforks and torches online, everything from a fruit juice bottles text, to beer bottle lines to a big bold"beach body ready?" headline can be derailed if those who take offense are loud enough. Currently a controversy is brewing over at Github, which can be…
  • Angry Birds 2 - Bigger Badder Birdier - (2015) :60 (UK)

    Dabitch
    30 Jul 2015 | 7:34 am
    W+K helps Angry Birds 2 with their official launch trailer, and it just got real y'all. (Pun intended). While King Pig snoozes among his boxes of gold on a shaded area of the island, and other piggies are enjoy the beach and water, the birds are plotting in the distance. Storm the beach! Suddenly blue smokey streaks in the sky disrupt the tranquility of the pigs tropical island, and things around them start to explode. W+K are keen on letting you know that "No pigs were harmed in the making of this film. Oink!", it's all been skillfully crafted in cgi after live-motion filming in studio. It…
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    Greg Verdino's Marketing Blog

  • The Great Content Caper

    Ian Patterson
    9 Jul 2015 | 5:58 am
    Where does the time go? It’s been a full two months since we last checked in with Ian Patterson, wrapping up the fourth day in his Five Days Delivering Digital Transformation series of guest posts. Since then, Ian has taken on a swanky new client-side job in Liverpool and I’ve launched a new consultancy focused on content marketing — the latter of which makes Ian’s fifth and final post all the more fitting, as he shares his views on the role content plays in moving companies into the future. So let’s join Ian as he shows up for Day 5.     DAY 5 In…
  • Introducing the New VERDINO & CO | A Content Consultancy

    Greg
    28 May 2015 | 5:27 am
    For those of you who have been following along, you probably already know that Amanda and I recently joined forces to launch a new content strategy firm, VERDINO & CO. If you haven’t checked out our new site to see what we’re up to, there’s never been a better time than right now. Why? Because today we also opened our blog for business. I’ll still be blogging here, but if you’re interested in content marketing in particular, you might want to follow our company blog and — better yet — subscribe to the companion email newsletter, The Ampersand. In…
  • Five Times to Say ‘No’ to Strategy – and One Time to Say ‘Yes.’

    Ian Patterson
    11 May 2015 | 10:13 am
    Today, Ian Patterson continues is Five Days Delivering Digital Transformation series with a topic near and dear to my heart. A topic that transcends digital and gets at the core of business. Day 4 is the day someone on the team asks, “So, what’s our strategy?” I think Ian’s answer might surprise you. So let’s join him as he shows up for work on Day 4.     DAY 4 I’m using the fourth post in this series to talk about that one stage in every business cycle. The time when we stop and look at each other asking, “What’s the strategy?” or “Maybe we…
  • Technology Decisions: Should Leaders Hold On or Let Go?

    Ian Patterson
    30 Apr 2015 | 7:13 am
    If you’ve been following Ian Patterson’s Five Days Delivering Digital Transformation, you’ll be pleased to see Ian back on the blog with the latest installment. If you’re just diving in now and like what you see, then be sure to take a look back at Day 1 and Day 2 — because today is Ian’s third day on the job, tackling a topic that I’ve seen trip up many business leaders: where to draw the line between too much technology knowledge (techknowledge?) and not enough. Let’s join Ian’s work in progress as he dives into Day 3.     Day…
  • 50 Questions to Spark Strategic Innovation

    Greg
    22 Apr 2015 | 11:27 am
    I believe that strategy is change and I know that change can be hard — but getting started shouldn’t be. You just need to be willing to ask the right kinds of questions, the answers to which will prompt you to reimagine every area of your business — from your value proposition to your product set, from your ideal customer to your unseen competitor, from your strengths to your stumbling blocks, from what to keep to what to kill. So with this in mind, I took just ten minutes to make a list of 50 (50!) questions that have the potential to spark strategic thinking and…
 
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    Servant of Chaos

  • Five Insights into the Psychology of Twitter

    Gavin Heaton
    1 Aug 2015 | 1:07 pm
    Statistics and sampling are an amazing thing. Even if, like me, you have a healthy scepticism about the way that data is analysed and interpreted, it is difficult – if not foolhardy – to downplay the inevitability of data. Just look at the various disputes around the veracity of climate change – where statistically irrelevant interpretations have derailed important decisions, changes and commitments. Eventually, even the hardiest data curmudgeon will need to yield to the truth of the climate science data – perhaps only as their seaside apartment is swept into the arms of the sea. For…
  • How to Make a Privacy Complaint

    Gavin Heaton
    29 Jul 2015 | 5:07 pm
    When Disruptor’s Handbook and Constellation Research hosted an evening meetup recently for the Australian launch of Ray Wang’s Disrupting Digital Business book, we were hoping to get some conversation going amongst the audience. We talked all manner of disruption – from innovation to technology, big data to marketing – and everywhere in between. But it wasn’t until we hit the topic of Privacy that debate really kicked off. It was all in. Twenty or thirty of Australia’s leading business innovators held forth in open debate. And after an hour or so, we realised we’d only scratched…
  • Your Input Requested: IoT Design Manifesto

    Gavin Heaton
    27 Jul 2015 | 6:26 am
    You know that an industry is starting to get serious about business standards and models when it starts to corral people. And the Internet of Things (IoT) industry is no different. When Elizabeth Eisenstein investigated the invention of the printing press, she identified five impacts of new media: Experts coming under pressure from new voices who are early adopters of new technology New organisations emerging to deal with the social, cultural and political changes There is a struggle to revise the social and legal norms — especially in relation to intellectual property — and the concepts…
  • Surprising differences between B2B and B2C marketing

    Gavin Heaton
    24 Jul 2015 | 7:44 am
    The Econsultancy and Adobe report on  “B2B Digital Trends 2015” is based on a survey of more than 800 global B2B digital marketing professionals. Seeking to understand the key priorities, trends and challenges for B2B digital marketing, it contrasts the B2C focus to reveal  similar priorities – but with a couple of key differences. First up, the “no surprises”: B2B marketers focusing on content marketing and customer experience B2C marketers are excited by mobile (at 16% they’re way ahead of their B2C counterparts at 7%) Personalisation and big data battling it out for 3rd spot.
  • Fulfilling the Promise of Digital Marketing

    Gavin Heaton
    20 Jul 2015 | 5:17 pm
    From my first line of HTML I fell in love. Like almost everybody, I started with two simple words loaded into a browser. “hello world”. And with that I was hooked. I could sense, right here beneath my fingertips, that the world was shifting. And again, years later, working with “Koz Community” at IBM – a system that was way ahead of its time – I could tell that those amorphous “audiences” out there were coming together. Connecting with each other and with me. Us. There was a fusing around passions and interests that was closer to performance art than marketing. Social media…
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    m-cause

  • How many messages do we see per day?

    Ryan Jones
    20 Jul 2015 | 2:29 am
    A few years ago, a market research firm estimated that a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 in 2008. This study was conducted before widespread smartphone adoption – so we can safely assume that it has gone up considerably since 2008 – if we add mobile to the mix. A recent study from MDI suggests that we consume 590 minutes per day of media – on average this is double what we consumed back in the in the 1940s.  Zenith Optimedia released a study about a year ago – highlighting that Latin America now…
  • Internet language (& emojis) driving us nuts

    Ryan Jones
    25 May 2015 | 4:41 am
    Over the past few months I’ve noticed some discussion around annoying internet / digital culture.  It is fascinating to watch how social networking comms/emojis, etc. steadily creep into business comms via internal social networking tools (e.g. Slack, Chatter, Yammer, etc) So, I thought I would join the conversation with a few phrases / emojis that could disappear IMHO   Granted, I’m guilty of this stuff too, so not being too judgmental here.  Just adding my two cents. For Reals:  Now come on, why do we need to add an (s)?  Back in the glorious 90s, “for…
  • The death of social referral traffic for large media players?

    Ryan Jones
    29 Mar 2015 | 6:50 am
    Over the past few years, rising social referral traffic to brands/publishers from sites like Facebook, Pinterest & Twitter has challenged traditional search engines.   The top two suppliers of social referral traffic to publishers globally are now Facebook and Pinterest. See this Forbes article for details & the chart below. But just as social referral traffic has started to surpass search — Facebook decides to change it up.  The Times recently reported that Facebook held talks with media companies about hosting content inside Facebook rather than making users click to an…
  • It is hard to Love your enemies

    Ryan Jones
    18 Jan 2015 | 12:44 pm
    In honor of MLK Jr. day, I’m linking to this excellent sermon on loving your enemies–a terribly hard thing to do. Love is the highest ethic and it definitely took a lot of love to be a non-violent protester in the face of haters back in the 60s. So, in the face of everything that is happening in the world today, it is critically important to remember the example of Dr. King.                         Picture source: moralheroes.org  
  • McDonald’s gets “uber-transparent” and the crowd responds

    Ryan Jones
    11 Jan 2015 | 12:46 pm
    Do you like Chicken McNuggets?  I confess, I enjoy driving through McDonald’s from time to time for a box of McNuggets.  So, I was relived when I saw this “under the hood” video from McDonalds, revealing how Tyson makes a McNugget. The “Internet” wasn’t too impressed though.  Over the past 31 days, McDonald’s has had some of the most disliked videos on YouTube–driven by the heavily disliked McNuggets transparency video.     Across the brands that eBench tracks, McDonald’s led YouTube with 18% of the dislikes-with Google coming in…
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    The Future Buzz

  • New Tunes For Future Buzz Readers: Downtempo Mix- “Never Forget You”

    Adam Singer
    7 Jul 2015 | 9:45 am
    The following was originally posted to my music blog but x-posting here as I know listening to music while working helps many of you be more creative. Also I figured I couldn’t rant about pop music without offering you an alternative.Longtime readers know in addition to working in tech and investing, I also compose and mix music. Over the holiday weekend I finished a new chill out set to get you through those summer days. It’s a mix of downtempo, electronica, ambient and jazz.Production, effects, sampling & mixing using Ableton Live.Listening optionsStreaming: If you want to…
  • You’re Not Getting Older: Pop “Music” Was Always Awful

    Adam Singer
    21 Jun 2015 | 7:12 pm
    This post title was inspired by Chris Sacca …I started writing it the other day but finished it today motivated by the discussion happening surrounding Taylor Swift and Apple on Twitter. Let’s start with Chris’ Tweet:I’d actually take this a step further. Pop music was always terrible, devoid of creativity and by definition doesn’t challenge or inspire. It’s music for people who don’t like music. It’s for the same people who think cheap QSRs (quick service restaurants) like McDonald’s or Burger King make a quality burger, those who…
  • An Brief Intro To CLV (And Why You Should Measure It)

    Adam Singer
    18 May 2015 | 9:20 am
    The following is my latest Analytics column, originally published on ClickZ. You can read my previous postings on ClickZ here.While there’s no single perfect metric for understanding your users, the one that comes closest is customer lifetime value (CLV). What is CLV if you’re new to the concept? It’s the present value of the future cash flows attributed to the customer during their entire relationship with the company, according to the MASB.It seems simple enough but is one of the most misunderstood or ignored concepts in marketing because it’s inherently a long view, and our…
  • Everyone Is Spending Too Much On Transportation

    Adam Singer
    14 Apr 2015 | 11:06 am
    No matter if you’re rich, poor, or somewhere in between, you spend a lot on transportation. The WSJ has some great data on how people across income levels spend money. The whole post is worth reading (it’s here) but I wanted to pull out the chart above as it supports my ongoing series on not owning a car.In short, this is one of the core reasons being car-free rocks. No matter how much money you make your car is likely your highest consumer expenditure (outside of rent or mortgage). Knocking this down is in your interest from a financial standpoint, pure and simple. I’ve…
  • How a Brand Can Use Influencers to Target a New Niche

    Guest Author
    30 Mar 2015 | 11:35 am
    The following is a guest post from Future Buzz community member Tamar Weinberg. What’s the first thing that comes to mind when you think about laptops? The tactile sensation beneath your fingertips as they gracefully jump around the keyboard from home position? The calming ohm sound that seems to emanate from the machine when you turn it on? That alluring hard drive capacity? What about included software? Number of auxiliary outputs? Ooh la la. No matter how you spin it, it’s difficult to make laptops seem…well… sexy. That is until HP had the ingenious idea to take laptops…
 
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    Damn, I Wish I'd Thought of That!

  • Better is better than new.

    Andy Sernovitz
    3 Aug 2015 | 8:00 am
    Beef jerky might be the oldest form of prepared food. But that doesn’t mean that entrepreneurs can’t find a new way to make it special. The folks at ThinkJerky.com are doing delicious things with star chefs (sriracha honey!) — along with a lot of clever marketing. (They sent me some excellent samples – check out the Kickstarter.) Here’s the real lesson for all of us: Everyone tells entrepreneurs that they need to come up with some radical new idea to change the world. That’s not actually true — you just need to make something a lot better.   Apple…
  • Newsletter #1048: The “Lessons from Drybar” Issue

    Andy Sernovitz
    30 Jul 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We were inspired by this conversation between Inc. writer Liz Welch and Alli Webb, founder of Drybar, a mobile salon that only offers wash and blow-dry services. She told Liz that while a lot of competitors are starting to copy her model, staying true to the business has helped Drybar stay ahead. Here are three lessons to learn from their persistence: 1. Do less, better 2. Think about every…
  • It could have been so great

    Andy Sernovitz
    28 Jul 2015 | 8:00 am
    We were staying in a beautiful seaside resort. It was nice. But it fell just short of great. We probably won’t be back. It would have been so easy to be impressive — fix the toilet paper holder and loose doorknob, a little WD-40, a few towel hooks.  The difference between OK and GREAT is caring for the details. Not strategic wizardry, not tech innovation — lots of companies do things similar to the best companies. But the ones who care most about the tiniest customer-facing details win every time.
  • It’s not the critic who counts

    Andy Sernovitz
    27 Jul 2015 | 7:00 am
    Fascinating how many Deadheads found a reason to criticize the Grateful Dead’s farewell concert tour (example). Folks, it’s a concert by a band that played more than 2,500 concerts over the years. And this time you can watch a live stream for 20 bucks. About as uncontroversial as you can get. But here’s the real lesson: No matter how good you do, someone will find a reason to complain about it. Sometimes those people look and sound like fans, but they’re not. Ignore the noisy critics — they are a distraction and a trap. The secret to success: Dedicate your energy…
  • Newsletter #1047: The “Lessons from Pets” Issue

    Andy Sernovitz
    23 Jul 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] People have a lot of passion for the animals they consider family members. And that’s why whether you’re running a dog grooming business or your stuff has nothing to do with animals, you can still learn a lot from pets. Here’s how three businesses have done it: 1. Embrace your quirks 2. Low tech is just fine 3. Make it more fun 4. Check it out: Color vision game 1. Embrace…
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    Best-cellphone-plans.com

  • Best Prepaid Cell Phone Plans Worth a Look

    Hassan
    14 Jul 2015 | 12:50 pm
    If you don’t want to be bound to a contract, a prepaid plan is an excellent fit. There are small companies that offer the best prepaid phone plans with unlimited talk, text and nice amount of data. There’s actually something for any budget-and you’ll save over a postpaid plan. Below are the most affordable prepaid cell phone plans with nationwide network coverage assuming light usage.
  • Cheapest Cell Phone Plans - Compare & Save!

    Hassan
    4 Jul 2015 | 6:39 pm
    I've discovered The best cheapest cell phone plans offered in the market today, starting at $5 a month and moving up from that, all the plans covered here are no contract plans, which make it easy for a try. The handset includes basic phones to Smartphone's, cell phones usually cost around $250 or even much less, so your heart is not going to race each time the bill arrives, simply because
  • Top Cell Phone Companies That Offers Best Deals

    Hassan
    27 Jun 2015 | 10:40 am
    Choosing a wireless provider is important as getting a Smartphone. The service provider offers the network, considering that you'll possibly end up spending an acceptable price for the service, and there is no reason in keeping with a poor service. However, there is no assured way to forecast this. For every person who may have a bad story experience with a carrier, recently there tend to be
  • Best Family Cell Phone Plans

    Hassan
    8 Oct 2014 | 7:16 am
    If you're planning to keep all your family connected under only one single bill, family cell phone plans are the best choice. Every large carrier permits you to purchase for a month bundles of web data and talk minute, saving you some money. The price of 4 individual in AT&T service with 2 gigabytes of web data each, increases around 220 dollars, while a 4 members on a family plan costs 160
  • Prepaid SIM Card USA

    Hassan
    29 Jun 2014 | 4:43 am
    Searching for an inexpensive plan on iPhone offer, or perhaps you wish to use an unlocked worldwide cell phone? Several prepaid wireless companies now are providing SIM-Only service, in which you bring in your personal cell phone, catch in a SIM card and enjoy. There are two carriers that actually work with unlocked GSM cell phone or unlocked iPhones which is T-mobile and AT&T, however the two
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    DetectiveMarketing.com

  • Today’s loyalty is based on removing all the customer’s option

    Stefan Engeseth
    3 Aug 2015 | 12:18 am
    Today’s loyalty is based on removing all the customer’s option.
  • Video: Razor sharp Israeli commercials by BBR Saatchi & Saatchi, Tel Aviv

    Stefan Engeseth
    31 Jul 2015 | 12:54 am
    In an innovative documentary commercial does BBR Saatchi & Saatchi, Tel Aviv a razor sharp Israeli commercial for M6 (a competitor to Gillette). The film does a fine job of boosting the brand by transforming a basic consumer good into an almost mystical agent of change.Article by David Gianatasio, Adweek.com It’s a cool idea and that perhaps could grow into a village where everyone could grow there beard and then on social media shave it off, one by one.
  • Don’t be a brand be an movement

    Stefan Engeseth
    29 Jul 2015 | 12:39 am
    Don’t be a brand be an movement.
  • Sharkonomics is now working with Lindau Speaker Bureau

    Stefan Engeseth
    27 Jul 2015 | 2:11 am
    I am happy to be amongst the great speakers at Lindau and believe that they have the right experience to bring Sharkonomics to new clients and larger audiences.
  • How @richardbranson saves sharks from shark attacks

    Stefan Engeseth
    25 Jul 2015 | 1:20 am
    After the shark attack on surfer Mick Fanning’s spread fear of sharks when the video got viral. Richard Branson is turning media attention to save sharks in this excellent bloggpost: Don’t turn shark encounter into an excuse to kill more sharks Richard Branson, Virgin.com Al credit to Mick Fanning and Richard Branson. Thanks to Ade at Woman in Marketing for sending this great story.
 
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    PsyBlog

  • What Your Musical Taste Says About How You Think

    Jeremy Dean
    3 Aug 2015 | 7:30 am
    Four favourite songs which reveal you have an empathic thinking style. » Continue reading: What Your Musical Taste Says About How You Think » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Borderline Personality Disorder: 8 Classic Signs You Should Know Musical Training Increases Executive Brain Function in Children and Adults Intense World: Autistic Brains Create 42% More Information at Rest Revealed: The Type of Music That Makes You Feel Most Powerful Why Do We Enjoy Listening to Sad Music?
  • The Amount of Coffee That Protects Against Dementia Precursor

    Jeremy Dean
    2 Aug 2015 | 7:30 am
    How coffee intake affects the chance of developing mild cognitive impairment. » Continue reading: The Amount of Coffee That Protects Against Dementia Precursor » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: The Vitamin Which May Reduce Risk of Alzheimer’s and Dementia Surprising Link Between Body Weight and Dementia Risk, Study Finds 5 Habits Proven to Reduce Risk of Alzheimer’s and Dementia 4 Very Common Medicines Newly Linked to Irreversible Dementia Risk Anxiety’s Influence on Developing Alzheimer’s Disease
  • The 2 Types of Perfectionism: One Helps While The Other Sabotages You

    Jeremy Dean
    1 Aug 2015 | 7:30 am
    A certain type of perfectionism can lead to depression, anxiety and eating disorders. » Continue reading: The 2 Types of Perfectionism: One Helps While The Other Sabotages You » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: A Highly Valued Personality Trait That Sadly Increases The Risk of Suicide How To Spot a Toxic Perfectionist How Cynical Personality Traits Affect Dementia Risk Meditation Benefits: 10 Ways It Helps Your Mind How To Fight a Powerless Feeling When It Really Matters
  • How Depression Is Linked to Intestinal Bacteria

    Jeremy Dean
    31 Jul 2015 | 7:49 am
    Link between the gut and low mood found in study of mice. » Continue reading: How Depression Is Linked to Intestinal Bacteria » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: The Unexpected Connection Between Gut Bacteria and Depression and Anxiety High-Fat Diet May Disturb a Range of Thoughts And Feelings Chronic Stress Early in Life Causes Anxiety and Aggression in Adulthood Long-Held Belief About Depression Challenged by New Study This Supplement May Stop Sadness Becoming Depression
  • Memory Boosted a Staggering 50% By These Activities From Childhood

    Jeremy Dean
    30 Jul 2015 | 7:30 am
    50% boost in working memory from these activities from childhood. » Continue reading: Memory Boosted a Staggering 50% By These Activities From Childhood » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Exercise Can Improve Long-Term Memory Memory & Learning Boosted and Depression Prevented By Compound In These Fruits and Nuts 20 Everyday Activities That Keep Memory and Thinking Sharp How to Recapture the Simple Pleasures of Childhood The Type of Exercise That Most Benefits Memory, Reasoning and Mental Flexibility
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    Affordable Internet Marketing

  • Top 9 Content Discovery & Curation Tools to Manage Social Media

    Case Stevens
    1 Aug 2015 | 8:45 am
    Social media management tools that help you curate content and schedule posts on multiple accounts is a social media manager’s dream come true. The Internet is teeming with a number of social media management tools and apps and you can choose the ones that suit your purposes the best. But how do you decide which […] Top 9 Content Discovery & Curation Tools to Manage Social Media is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • Security Tips for Internet Marketing

    Case Stevens
    23 Jul 2015 | 6:12 am
    Internet marketing, after learning the basics, is all about data and how you interpret it. If you have a lot of research on your hands, you are at a great advantage over every other marketer competing for the same dollars as you. For this reason, there are plenty of hackers and malware who would like […] Security Tips for Internet Marketing is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • Top 7 SEO Tips from Richard Branson

    Case Stevens
    17 Jul 2015 | 3:50 am
    Richard Branson is one of the leaders and entrepreneurs that inspires people with his actions that lead to the creation of the Virgin company and of more than 300 private companies. His companies take leading positions in 23 different niches ranging from airlines to hotels, radio and vines. Today I am going to tell you […] Top 7 SEO Tips from Richard Branson is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • SEO and Website Design

    Case Stevens
    29 Jun 2015 | 11:45 pm
    In the old days before the Internet, storekeepers and business owners would spend a lot of time and effort making sure their establishments were neat and clean. It wasn’t unusual to see the proprietor out in front of his business sweeping the sidewalk or spending hours arranging products on shelves until they were just right. […] SEO and Website Design is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • Cost of smartphone app development

    Case Stevens
    25 Jun 2015 | 5:10 am
    In the previous four years, the industry of smartphone app development is on its boost. The application business sector has exploded. Mobile application utilization grew by 76% in 2014, and the normal US buyers download on average 8.8 iOS and Android applications a month. With the advent of Apple Pay, Apple now has access to […] Cost of smartphone app development is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
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    The Accidental Product Manager

  • How Can A Product Manager Make Something Old New Again?

    drjim
    3 Aug 2015 | 2:00 am
    Pencils aren’t going to go away anytime soon Image Credit: Yuval Haimovits Pity the poor product manager who has been saddled with responsibility for a product whose time has clearly come and gone: the lowly pencil. I mean, here we are living in the age of smartphones and tablets, who needs a pencil and for that matter, could anyone find a pencil sharpener even if they could find a pencil? I can understand that thinking, but hold on a moment. You’d be wrong. Adapt To Survive Ok, let’s face it – we are all consumers of pencils. I’ve got them all over the place and I…
  • How Product Managers Can Manage A Shift

    drjim
    27 Jul 2015 | 2:00 am
    Blackberry product managers are performing a major shiftImage Credit: C Slack Many product managers are placed in charge of multiple products. Often, among these products certain products will start to perform better than others. When this happens, it’s very natural for our focus to become fixated on the products and the product development definitions that are doing well and we start to ignore the other products in our portfolio. However, things can change and when that happens, we need to shift our attention. This is exactly what’s happening at the mobile phone firm Blackberry…
  • A Product Management Challenge: Pot

    drjim
    20 Jul 2015 | 2:00 am
    Marijuana is now a product that needs to be managed Image Credit: David Trawin So you think that you have a tough job, eh? Just imagine how hard it must be to the product manager who works for one of the new firms that has just popped up to start legally selling marijuana! In the United States, a handful of states now allow marijuana to be sold either for medical or for recreational purposes. This means that there is a legal market for consumers. Just exactly the kind of situation that calls for a bit of help from a skilled product manager with a well-thought out product development…
  • Product Managers Need To Learn To Use Ads Carefully

    drjim
    13 Jul 2015 | 2:00 am
    Product Managers Have To Be Careful In How They Use Ads For Their ProductImage Credit: Stefano Fulgoni If the product that you are responsible for is going to be successful, then you are going to have to find ways to get your potential customers to notice it. One way to go about doing this is to create ads that work with your product development definition and talk about your product and the problems that it solves. Ads can be a powerful communication tool for product managers; however, they can also end up pushing our potential customers too hard. What is the right way to use an ad? When An…
  • What’s A Product Manager To Do When Your Product Costs Too Much?

    drjim
    6 Jul 2015 | 2:00 am
    Sure Sovaldi works, but does it have to cost so much?Image Credit: Drugs.com Product manager just imagine that you find yourself in the following position: your company creates a great product development definition that it uses to make a new product that a large group of people want, in fact they might even need. Then you have the issue of what price you should sell your product at. Generally speaking, you’d want to set your price as high as possible, right? Is there any way that this could cause a problem? Is this going to be the kind of thing that you can put on your product manager…
 
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    SEAN TINER

  • Surf City Marathon Discount Code

    Sean Tiner
    29 Jul 2015 | 4:08 pm
    After 7 consecutive years of running the 1/2 marathon, I'm excited to be an official ambassador for the 2016 Surf City USA Marathon! If you would like a special discount code, use "SCMTINER10" at checkout to save 10% the entry fee. The code is valid for both the 1/2 and full marathons!Click here to register. 
  • More Lessons From #Workcation

    Sean Tiner
    18 May 2015 | 9:28 am
    This post is #16 in a #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime. What moments in our life, will we remember when we are old? …Will we see our entire life flash before our eyes in a 20-30 seconds shortly before we pass away? ...What moments from that montage will we remember? More than likely, it will not be the time we spent working away in our office or cubicle. It will not be the moments spent…
  • Expand Your Potential

    Sean Tiner
    11 May 2015 | 9:27 am
    This post is #15 in a #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime.       If you are looking for ways to enjoy more luxurious or cost-intensive workcations that are outside of your budget, there are two ways to create additional income: 1) reduce your monthly expenditures or 2) create additional income streams. As you divide you list into two different categories listed below, determine which…
  • Workcation is the New Norm for Retirement

    Sean Tiner
    4 May 2015 | 9:25 am
    This post is #14 / #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime. Retirement sounds boring and in many cases unfeasible. Are we really expected to stop work completely and resort to a life of relaxation? On the flip side, why do we have to wait until we retire in order to have the freedom to pursue our passions? Let me pop the bubble of waiting until you have worked 30 years and are living off fixed income…
  • Don’t Talk Yourself Out of It

    Sean Tiner
    27 Apr 2015 | 9:23 am
    This post is #13 in a #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime. Hopefully, by now you feel motivated and encouraged to plan and take a workcation. However, if the thoughts of going hiking after work is suddenly being conflicted with prohibitive thoughts, such as “how am I going to find a babysitter,” or “I just have too much to do,” well let me encourage you to stop those thoughts! Let’s take…
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    connect.icrossing.co.uk

  • Unleashing Potential in retail? It’s all about engagement

    Georgie Wright
    3 Aug 2015 | 3:22 am
    At the end of last week we hosted an event at London’s exclusive Ham Yard Hotel which focused on Unleashing Potential within retail, turning audiences into consumers. We were joined by a vast array of speakers from very different backgrounds and industries, to hear what they thought was the key to unleashing brand potential in retail. As we heard from marketers, storytellers, strategists, mobile specialists through to augmented reality (AR) tech platforms, there was one resounding theme that came out again and again, engagement. Mark Iremonger, CSO, iCrossing To kick us off Mark encouraged…
  • The difference between making an impression and buying one

    Rob Quattromini
    2 Jul 2015 | 5:46 am
    Last week I was incredibly fortunate to obtain a golden ticket for the Young Media Academy at the Cannes Lions International Festival of Creativity. The notion of sun, sand and buckets of rosé to fuel a week of inspiration was enough to entice me, but the sheer hysteria around the event was something that I didn’t expect. The academy itself was a week of intense learning, sharing and networking that allowed me to dive head first into the world of media alongside some of my global peers. On the Sunday we arrived it was the calm before the storm as the academy commenced the following day.
  • A day in the life of: Isabell Muelke, Digital Promotions Analyst

    Tamasin Handley
    26 Jun 2015 | 7:33 am
    This series of blog posts will show the variation of roles we have at iCrossing and will give an insight into what happens on a daily basis including commuting journeys, social activities, lunch time food spots as well as the best and most challenging aspects of the job. What’s it really like to work in the world of digital marketing? We asked Isabell Muelke, a Digital Promotions Analyst based in London. Background – what did you do before iCrossing? Before I came to iCrossing I studied a Master’s Degree in Marketing and PR at the University of Westminster – that was after doing my…
  • Mountains, bike rides & rocking horses: The iX Ben Nevis Challenge

    oliver.hughes
    25 Jun 2015 | 6:46 am
    Last weekend myself, Sian Leaker and Tamasin Handley went on a little adventure to Scotland to complete the Ben Nevis Challenge. The event is ‘an exciting team challenge set in the stunning Scottish Highlands. Teams of four are challenged to climb Ben Nevis, cycle 25 miles (on road) and canoe Loch Lochy.’ The great news is we finished – it took us 12 and a half hours to do so, but we did eventually make it. It was very very hard work, and in retrospect, some training for this kind of thing is essential. If you’re interested in the specifics of the trip, here is a rough…
  • Top 5 analytics debugging tools

    Dominic Parker
    1 Jun 2015 | 7:12 am
    Dominic Parker, Web Analytics Strategist When implementing or amending analytics tags, it’s always best practice to test that the tags behave as you expected them to. Furthermore, if you suspect the data reported in your analytics platform(s) is inaccurate, and you’ve ruled out any issues with traffic acquisition, it’s likely to be an issue with a tag behaving unexpectedly which could be due to a host of reasons. This is when we would use web analytics debugging tools to pinpoint where the data discrepancies are occurring, what is causing them, and ultimately what action to take to…
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    The Database Diva

  • A Perfect Case for Drip Marketing

    Lori Feldman
    30 Jul 2015 | 4:33 pm
    Gay Shelton, CSA Software CSA Software Solutions provides fund accounting and utility billing software to small cities and utility companies. Gay Shelton is “the sales and marketing department” and does all the prospecting, too. Here’s Gay’s drip marketing success story… “The selling cycle is very slow for our market, averaging about 2 years. I realized I had to get organized and find a time-saving way to stay in touch with my prospects over those 24 months. “Through searching the internet, I began to follow The Database Diva for their helpful email…
  • Could Your Business Be the Next YouTube Video Star?

    Lori Feldman
    30 Jul 2015 | 10:42 am
    Feeling pressured by the new Google changes to create mountains of content to stay at the top of the search engines? Relax. Clickable, sharable, actionable content is “in you.” Here are 4 examples. Bethany Mota was a tween in 2009 when she started her YouTube channel to share her haul videos. Today she’s a business phenom with more than 9 million YouTube subscribers, a feature article in the WSJ and one of 3 “YouTube Stars” invited to interview President Obama in a live Google-sponsored video. Hank Green, eco-scientist and a co-interviewer, is brother to John…
  • Does Drip Marketing Work?

    Lori Feldman
    18 May 2015 | 5:24 pm
    My entertainment of the day today was a call from a prospective customer who told me his business has been down for several years, and he was ready to try something new to get more sales. He asked if drip marketing really works. I said, how did you find me?” He answered–without any sense of awareness or irony– “I’ve been on your list getting your emails for years.” Good News, Bad News Customers don’t buy because we want them to. They’re on their own time frame. The good news is Forrester Research says 67% of the buyer’s journey is now…
  • Lead Generation with Hyper-Targeted Email Lists

    Lori Feldman
    29 Apr 2015 | 12:03 pm
    During the 90s I ran the Midwest’s largest mailing list brokerage company (outside of Chicago). We sold more than 6 million names a year to companies who needed sales leads and data for direct mail, market research and telemarketing. You don’t get that big without repeat business. Our mailing lists always outperformed our competition’s, and that’s how we sold so many lists. (In fact, that’s how we ended up getting into the CRM and marketing automation business…but that’s another blog post.) Enter Digital  Marketing When the marketplace shifted…
  • 10 Tips for Getting Your Money’s Worth on Fiverr.com

    Lori Feldman
    23 Mar 2015 | 6:10 am
    A Warhol-inspired graphic I ordered on Fiverr.com for $5.00 to illustrate a blog post on content marketing. The internet is amazing. Yes, you can easily get sucked into the dark side of Kardashian PR ploys and cute kittens, but business innovations are abundant. Take Fiverr.com, the marketplace where anyone can buy or sell services (“gigs”) for $5.00–what Fiverr calls The Gig Economy. You know that Facebook business page you’ve been wanting to put up? Fiverr.com will design it for you for $5.00. That Pinterest graphic? Fiverr. “Explainer” video to put on…
 
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    Jim's Marketing Blog

  • What you know about link building is probably wrong!

    Jim Connolly
    3 Aug 2015 | 6:23 am
    And it’s not your fault. Here’s the thing: When it comes to marketing your business, there are 2 types of link, not 1 as many people seem to believe! There’s the type of link you already know about. This is where a website links to your website or blog. This is sometimes called a backlink. However, there’s another type of link, which is seldom mentioned. This link has just helped me attract a wonderful new client. And it has nothing to do with hyperlinks, link building or backlinks. In today’s post, I’m going to share how you can make that second type…
  • 21 Powerful habits behind highly successful business owners

    Jim Connolly
    30 Jul 2015 | 12:08 am
    Over the years I have worked with thousands of business owners. Many of these were successful, some were hugely successful. Acquiring the habits for success I noticed that the most successful business owners shared certain habits. They did things, which the average business owner didn’t do. I decided to learn from them… to acquire their habits, to see if it would help me. It did. It really did. In big, meaningful, measurable ways. So, in brief, here’s what I learned from them: They are driven by a passion to do something big. Something that motivates them AND those around…
  • Are you good enough? I hope not. Here’s why!

    Jim Connolly
    28 Jul 2015 | 12:54 am
    Consider the following: Most small businesses are good enough. Their products, services and marketing are good enough. A tiny minority of small businesses are great. Their products, services and marketing are great. Great beats good enough every time. It’s easy to be good enough: It’s about being average. Just follow the other followers and you’ll be good enough, just like they are. It’s trickier to be great: It’s about being exceptional. You need to be prepared to set your own goals, set your own priorities and lead. You have already chosen Whether you know it…
  • So, you want more from your business? Try this!

    Jim Connolly
    26 Jul 2015 | 9:37 pm
    To grow your business successfully, you need all 3 of the following: A substantial number of prospective clients, who you can locate and connect with. These prospective clients need to have a problem, which your service provides the answer to. Finally, they need to be willing and able to pay you for solving their problem. That’s what you need for a successful business. And for most people, that’s all they want. However, if you want even more from your business, something exceptional, you need to know the following. Truly exceptional businesses are a little different Exceptional…
  • How to learn from the best, without copying them

    Jim Connolly
    24 Jul 2015 | 12:18 am
    One of the best ways to develop your business, is to learn from what already works. It’s not about copying. It’s about using what works for others, as a source of creative inspiration for your own marketing. Allow me to explain. Here are 3 examples of what I mean 1. Think of the last product or service you paid for. Now ask yourself, what were the main motivators, which persuaded you to make that purchase? Look for a way to uniquely incorporate those persuasive factors into the marketing of your own products or services. 2. Think of the last time you recommended a product or…
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    Think customers: The 1to1 Blog

  • How LinkedIn Can Solve Its Identity Crisis

    Judith Aquino
    30 Jul 2015 | 11:07 am
    Facebook knows who you are. LinkedIn knows where you work. It's increasingly difficult though to tell the difference between LinkedIn and Facebook with both sites offering many of the same functions. This is a problem for LinkedIn in particular as it alienates its core user group of professionals and undermines the site's value. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • The Internet of Things: Where Should Brands Draw the Line?

    Anna Papachristos
    28 Jul 2015 | 9:00 pm
    Everywhere you turn, it seems there's another "connected" device that promises to make your life easier. But, while these gadgets continue to breathe life into the Internet of Things (IoT) movement, consumers are increasingly wary of how widespread adoption will impact their daily lives. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Don't Sacrifice Customer Experience for Short-Term Business Goals

    Tom Hoffman
    28 Jul 2015 | 6:01 am
    I read a Wired article over this past weekend that really struck a chord. The article referenced a recent speech given by U.S. presidential candidate Hillary Clinton at New York University's Stern School of Business who argued that undue earnings pressures on executives at public companies are suppressing wages and having a detrimental effect on innovation and long-term growth opportunities among U.S. companies. While this blog post isn't intended as an endorsement for any particular political candidate, the Wired article serves as a reminder that focusing too much on hitting quarterly…
  • Google Now Lets You Know Where You've Been

    Judith Aquino
    23 Jul 2015 | 9:38 am
    Make way for more data: Google is rolling out a new feature for Android and desktop users that shows them a timeline of places they've visited. It remains to be seen though, how this data will benefit consumers. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • How the 'Local' Mindset Can Humanize Big Brand Engagement

    Anna Papachristos
    21 Jul 2015 | 9:00 pm
    For years, consumers have been vulnerable to one-sided marketing messages that fail to resonate. But, as behaviors evolve, it's not hard to see that it takes more than catchy taglines and celebrity endorsements to engage today's customers. Instead of turning to big brands, consumers are looking to local retailers for the goods and services they truly desire. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
 
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    Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Mirum

  • Extraordinary Workplaces

    Mitch Joel
    2 Aug 2015 | 12:09 pm
    Episode #473 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Where is the best place to work? It's easy to rattle off some of the hottest companies coming out of Silicon Valley or by just looking at the cover of Fast Company. Don't confuse a great product or service with its work environment. And, we're not just talking about the brands that offer up free food and massages to their employees. In turns out, that there is a ton of research on the subject of what works at work, the problem is that a lot of it is very academic, and has yet to breach the…
  • Six Links Worthy Of Your Attention #267

    Mitch Joel
    1 Aug 2015 | 10:07 am
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
  • Steal The Show At Work

    Mitch Joel
    27 Jul 2015 | 10:32 am
    Episode #472 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Michael Port is often called into organizations to talk about marketing. Sometimes, he's called in to speak about how to increase sales. Other times, he's the guy that big corporations call in to build better lead generation and networking strategies. With that, he's a former professional actor, and bestselling business author of five books (Book Yourself Solid, Beyond Booked Solid, Book Yourself Solid Illustrated, The Contrarian Effect and The Think Big Manifesto), with his sixth, Steal…
  • We Should All "Pull A Kardashian" On Twitter (It's Not What You Think)

    Mitch Joel
    27 Jul 2015 | 10:18 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • Six Links Worthy Of Your Attention #266

    Mitch Joel
    25 Jul 2015 | 5:27 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
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    Marketing Ideas You Can Copy

  • How to Ramp up Tech Sales Using LinkedIn

    Katherine Drotos
    3 Aug 2015 | 4:15 am
    You know your tech company has a great solution. It’s not pride or bias. The proof’s in the feedback from delighted clients who are benefitting from your solution. Yet it’s a struggle to get your brand in front of people who don’t know your solution exists. It’s especially a challenge because many people who would be great prospects don’t even realize they have a problem. When they don’t know they have a problem, they aren’t looking for a solution. Which means you can invest heavily in search engine optimization, Google AdWords campaigns, inbound marketing, and content…
  • Should You Connect With Competitors on LinkedIn?

    Katherine Drotos
    28 Jul 2015 | 4:15 am
    You most likely know your competitors. And know them well. You study their websites. You check out their social media profiles and updates. You listen to them on Twitter. (Tip: Create a private list called “Competitors” and add them to the list for easy checking.) What about LinkedIn? Do anything with your competitors there? Before you start this three-step process, verify that your profile clearly conveys your company’s value to its customers and has your contact information. Look into using a web-based app that allows people to schedule appointments with you. Add the link to the…
  • Does Your LinkedIn Profile Show a Lead Generator or a Job Seeker?

    Katherine Drotos
    20 Jul 2015 | 4:15 am
    What do you want your LinkedIn profile to do? Generate more leads or find a job? Chances are good you want to find partners and connect with prospects. In most cases, an executive LinkedIn profile gives the impression of the latter. Considering a LinkedIn profile looks like a resume, professionals build one by filling in the blanks. Often, this approach leads to creating the profile from a job seeker’s perspective. An understandable oversight. As Table 1 shows, the content in a lead generator and job seeker profile is different. Table 1. Differences Between Lead Generator and Job Seeker…
  • How to Look Like an Expert with Your LinkedIn Profile Even in a New Job

    Katherine Drotos
    14 Jul 2015 | 4:15 am
    I ran into an old friend and we updated each other on our families. She shared the news of her daughter opting out of teaching for a marketing internship. Because of her personality and skills, everyone always thought she’d be a great teacher. Apparently, she burned out in the job and needed a change. Leaders change jobs for a variety of reasons. Some do it for the challenge. Some do it to make a change. Some do it because of an exciting opportunity. The change could be from one industry to another, such as trading a long career in selling to the federal government to move to a division…
  • Does a CEO Need a Strong LinkedIn Profile?

    Katherine Drotos
    25 Jun 2015 | 4:15 am
    Before attending any event, I look up attendees’ and presenters’ LinkedIn profiles to learn more about them. This helps me come up with relevant questions and discussion points. An interesting pattern popped up. When the people are a senior executive, CEO, or in any other C-level position, sometimes their profile appeared vacant. A typical profile lists their current job, their past positions, and little else. In fact, I had a meeting with the CEO of a company. You can guess what I did before meeting with him. Yup, I looked him up on LinkedIn. He had no photo, listed his three most recent…
 
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    Curiously Persistent

  • We Love the Internet 2015/31: The I’m no longer afraid edition

    Simon Kendrick
    31 Jul 2015 | 1:46 am
    Part 1: For the day job Things to think about: Vine’s quiet, stealthy pivot Netflix is accidentally inventing a new art form — not quite TV and not quite film – judging a series at a time How I Learned to Stop Worrying and Ignore the Metrics The dangers of auteur TV: How “True Detective” went from critical darling to laughingstock Malcolm Gladwell: the Snapchat problem, the Facebook problem, the Airbnb problem – on data marketing iTunes Really Is That Bad What next for music marketing? Reference points: How Netflix’s Original Programming Is Poised to Outpace the Top Cable…
  • We Love the Internet 2015/30: The Tweeted love edition

    Simon Kendrick
    24 Jul 2015 | 1:53 am
    Part 1: For the day job Things to think about: Is the media becoming a wire service? Forget the audience Escaping a Strategic Cul de Sac: Using Ethnographic Insights to Challenge Organizational Bias How MTV Is Trying to Reinvent Itself to Combat Sinking Ratings and Disinterested Teens Mental Model: Regression to the Mean TV’s Detour: Waves of Disruption The Evolving Role of News on Twitter and Facebook Reference points: How YOU Can Make BuzzFeed Style Video Content The future of flat design Longer reads: Inside Goop, Gwyneth Paltrow’s Growing Empire How playlists are curating the…
  • We Love the Internet 2015/29: The #GuacGate edition

    Simon Kendrick
    17 Jul 2015 | 1:43 am
    Part 1: For the day job Things to think about: It’s 2015 — You’d Think We’d Have Figured Out How To Measure Web Traffic By Now God Tier: Facebook moms run the meme game Netflix and the conservation of attractive profits The Pixar theory of labour This article has been perfectly formatted for maximum reading comprehension Why the Apple Watch is flopping SiriusXM Settles Royalty Dispute Over Old Recordings Reference points: The Truth About #GuacGate How Apple Music Onboards New Users 21 Years After AT&T Showed Us Their Vision of the Future, How Right Were They? Everything Science…
  • We Love the Internet 2015/28: The 50 shades of flashheart edition

    Simon Kendrick
    10 Jul 2015 | 4:56 am
    Part 1: For the day job Things to think about: Televisions Are No Longer the Screen of Choice for Kids The slow, curious fade of the male pop star vs Why are there so few women on the Top 40 chart? You can now be rejected by bona fide celebrities on Tinder The Savant of Spray Charts: Meet the New Star of Baseball Analytics Reference points: These 39 Sites Have Amazing Stock Photos You Can Use For Free 38 Quotes on Advertising and Life from Dave Trott’s ‘Creative Mischief’ Longer reads: The cult of Vice Viacom Is Having A Midlife Crisis Why Netflix and Amazon want your kids…
  • We Love the Internet 2015/27: The Blog rock revisited edition

    Simon Kendrick
    3 Jul 2015 | 2:37 am
    Part 1: For the day job Things to think about: Technology and the evolution of storytelling How Minions Destroyed the Internet Inside Roku’s plans to beat Amazon, Apple and Google Search, discovery and marketing Curation and algorithms and What’s the Difference Between Personalization and Individualization? How Tumblr and MTV Killed the Neon Anti-Corporate Aesthetic of Vaporwave Why Circa failed Reference points: With the deepest apologies to Jarvis Cocker – a social media parody of Common People A Linguist Explains How We Write Sarcasm on the Internet Longer reads: The Rise of…
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    Marklives.com

  • Ad Feature: Is Premier David Makhura superstar material?

    Simone Puterman
    2 Aug 2015 | 8:57 pm
    by MarkLives (@marklives) Andy Rice, Sizakele Marutlulle and Jacob Moshokoa return to weigh in on the Heroes & Zeros and, for the first time ever, a radio ad makes it to the Ad Feature! We also hear from Clinton Nortje about how Greatstock will pay you good money for your outstanding amateur photography. For the Wall of Fame or Shame: Marutlulle has lots to say about Continental Linen’s ad, before awarding it a Zero; Rice  is unsure about the Team Gauteng print ad, which has been running in the local newspapers and which looks a lot like a poster for a new movie release; in the end,…
  • Global brands seek value in staff-on-demand platform M4JAM

    Herman Manson
    2 Aug 2015 | 6:29 pm
    by Herman Manson (@marklives) What value would a brand or marketing find in a staff-on-demand platform, you may ask? Essentially, M4JAM (Money 4 Jam) offers access to thousands of consumers — carefully segmented, of course — able and willing to provide real-time market research, mystery shopping and even product training. Now also available to brands is a similar service, focused upon in-house corporate training. Andre Hugo Rewarded with cash In return, those customers, known as “jobbers” in M4JAM parlance, are rewarded with cash (often between R20–R30 per job), which they…
  • #TheFutureByDesign: Put your gameface on!

    Herman Manson
    2 Aug 2015 | 4:43 pm
    a #TheFutureByDesign interview Video games are big. Bigger than big. Think of an adjective that describes colossal and they’ll be bigger than that. As the US economy idles, the games industry is an engine on nitrous. Late last year, the Entertainment Software Association announced that the video game industry grew at a rate four times faster than the economy of the US. Future By Design gets advice on what brands and marketers need to know about games from LazyGamer.net managing editor, Geoffrey Tim. FBD: What do marketers need to know about games? Geoffrey Tim: Video games are big business.
  • Third loss for Ireland/Davenport as SA Tourism follows Vodacom, BMW

    Herman Manson
    1 Aug 2015 | 10:44 pm
    by Herman Manson (@marklives) Ireland/Davenport (a WPP agency) has suffered its third significant account loss in just over two months as South African Tourism follows Vodacom and BMW out the door. On 31 July, SA Tourism announced the appointment of FCB South Africa as its new lead marketing agency. Ireland/Davenport had worked on the account since 2010. In June, it was announced that Vodacom would be consolidating its advertising and communication portfolios into one agency group, moving its ATL account from Ireland/Davenport to join its digital and retail portfolios at Ogilvy & Mather…
  • South African TV Ratings: 13–19 July 2015 (week 29)

    Simone Puterman
    30 Jul 2015 | 8:25 pm
    by MarkLives (@marklives) See which were the most-popular shows on South African TV for the week of 13–19 July 2015! Image by 2nix courtesy of FreeDigitalPhotos.net Using data supplied by the Broadcast Research Council of South Africa (BRCSA), this South African TV Ratings column is a weekly roundup of SA’s TV audience viewership. Kindly note that, thanks to loadshedding, the BRCSA is now running a week behind. We reveal the best-watched shows, where they ran and how many South Africans tuned in to watch: Top 20 — adults and kids Top 10 SABC1 — adults and kids Top 10 SABC2 — adults…
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    KeySplash Creative - Marketing Communications, Content, Copywriting, Branding, Social Media

  • Copywriting is Not Just Smoke and Mirrors

    Susan Gunelius
    21 Jul 2015 | 5:30 am
    What is copywriting? It’s simply the use of words to drive an audience (typically consumers) to action. More importantly, copywriting is one element of your marketing toolbox. To build awareness and recognition of your product or service and to ultimately drive sales, you can use a variety of marketing tools, including placing ads (that is, buying digital, television, radio, or a print ad space), handing out brochures, sending direct mail or email, creating a website, and much more. To ensure those tools will produce the results you want, you need to communicate with appropriate and…
  • 5 Rules You Can Break in Your Marketing Messages

    Susan Gunelius
    28 Jun 2015 | 9:46 am
    Rules were made to be broken! Those famous last words have led to the downfall of countless businesses and people, but when it comes to creating your marketing messages, you can break a lot of rules and actually get better results. In fact, if you’re not breaking some grammar rules, you’re probably not getting the best results—not even close. Why is breaking some grammar rules important to improve your marketing results? It’s all about your audience. Who is your target audience? What are their expectations for your brand or a brand similar to yours that offers similar…
  • 4 Rights of Marketing

    Susan Gunelius
    8 Jun 2015 | 6:00 am
    The secret of marketing success can be explained in just 14 words which are the 4 Rights of Marketing. No matter what marketing initiative you’re pursuing, the 4 Rights of Marketing are critical considerations and components. They’re the foundation of marketing and without them, your marketing investments have very little chance of driving the results you want and need. The 4 Rights of Marketing Are… Right message to the Right audience at the Right time in the Right place. The hard part comes when you try to figure out what the right message, the right audience, the right…
  • Social Media Marketing 2015 – How Did We Get Here?

    Susan Gunelius
    18 May 2015 | 5:31 am
    I’m often asked how and why social media marketing become so important. Believe it or not, social media marketing isn’t revolutionary. It’s evolutionary. In other words, social media marketing was born of a natural progression in communications that began with the introduction of the internet. Let’s take a closer look at how social media marketing became what it is today—a fundamental and essential component of all marketing plans. The History of the World Wide Web It took a long time for the World Wide Web to grow into an essential part of people’s everyday…
  • Don’t Make Customers Connect the Dots in Your Copywriting

    Susan Gunelius
    7 May 2015 | 8:46 am
    Your customers are busy. Don’t make them play connect the dots when they see or hear your ads, read your content, and so on. They won’t do it. Instead, they’ll move on to another brand that will give them the information they want or need (even if they don’t know they want or need it), and they’ll never think about your brand again. You should never assume that consumers will take an extra moment to find the deeper meaning in your marketing messages or self-identify how your marketing copy relates to their own lives, problems, and goals. Instead, you need to tell…
 
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    Kaleidico

  • Don’t Miss the Market for the Demographics

    Bill Rice
    29 Jul 2015 | 8:30 am
    There’s lots of buzz around marketing to Millennials. Today we question whether using general age demographics is a tired old advertising technique that’s missing the true future customer. A few weeks ago we were building personas with one of our startup clients which triggered a colorful debate over who the customer was and the characteristicsRead More Article by Bill Rice at Don’t Miss the Market for the Demographics
  • Creating High-Performance Marketing Teams

    Bill Rice
    27 Jul 2015 | 12:27 pm
    Everyone wants a marketing team that consistently delivers results. But, what is that formula? Here’s the mindset that drives our team at Kaleidico. Develop and defend a great culture – We’re talking about creating higher performing teams this week. But, the first question is – Do you even have a team? I define a teamRead More Article by Bill Rice at Creating High-Performance Marketing Teams
  • Ignore Social Media at Your Own Peril

    David Quilty
    24 Jul 2015 | 8:32 am
    Selfies may be the only thing talked about on the news when the term “social media” is mentioned, but that’s just a tiny part of how sites like Instagram, Twitter, and Facebook have changed how we learn about and consume information. I can’t even begin to count the number of times I have heard companyRead More Article by David Quilty at Ignore Social Media at Your Own Peril
  • 83% of Top Google Results are Mobile-Friendly

    Bill Rice
    17 Jul 2015 | 5:15 am
    In February, Google dropped a bombshell ultimatum on webmasters, warning us to make our website(s) mobile-friendly or else. A quick six months later, how have you responded? How should you respond moving forward? First and foremost, you must respond. The web is rapidly becoming the primary marketplace for commerce, both for individual consumers and businesses.Read More Article by Bill Rice at 83% of Top Google Results are Mobile-Friendly
  • How Word of Mouth Marketing Helped Uber Become More Popular than Taxis

    Topher Levin
    30 Jun 2015 | 1:30 pm
    Have you taken an Uber? If you’re a smartphone-carrying urban dweller in need of the occasional ride, chances are good you’ve used the high-tech ride-sharing service, that’s giving the taxi industry a run for its money. What’s more, despite initially serving only the most populous U.S. cities, Uber’s service area growth shows no signs ofRead More Article by Topher Levin at How Word of Mouth Marketing Helped Uber Become More Popular than Taxis
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    Technology & Marketing Law Blog

  • 9th Circuit Rejects VPPA Claims Against Netflix For Intra-Household Disclosures

    Venkat Balasubramani
    31 Jul 2015 | 1:25 pm
    Shutterstock / SoulCurry – I love My Privacy Plaintiffs sued Netflix under the Video Privacy Protection Act for Netflix’s display of a subscriber’s queue and recommendation list on televisions connected to the subscriber’s account. In other words, if a household is sitting around in front of a television that accesses someone’s Netflix’s account, all of the household could view the account-holder’s queue and recommendation lists: The content of these lists, as a result are visible to family members, friends, or guests of Netflix subscribers who use a subscriber’s…
  • Two 512(f) Rulings Where The Litigants Dispute Copyright Ownership

    Eric Goldman
    31 Jul 2015 | 8:04 am
    Photo credit: Dogs Playing Game Zerr // ShutterStockWhen is it appropriate to send copyright takedown notices in the midst of an underlying battle over who owns the copyright? This issue is coming up with increasing frequency, as takedown notices can create more battlefronts for the parties to try to gain leverage each other. So long as the Rossi case is good law, it seems like each party can legitimately send takedown notices on the other’s publication efforts without running afoul of 512(f). The first case below disposes of the matter easily on that basis. The second case…
  • Is Amazon Liable For IP Violations By Its Marketplace Vendors? (Forbes Cross-Post)

    Eric Goldman
    29 Jul 2015 | 7:32 am
    I wonder if trying to educate consumers about fake animal-shaped pillowcases just makes consumers more interested in finding the cheaper option?Animal-shaped pillows are cute and fluffy, except when they spur litigation. Recently, the Milo & Gabby brand sued Amazon for IP infringement because merchants allegedly sold knockoffs of its “Cozy Companion Pillowcases.” Amazon has successfully avoided IP liability for its marketplace, and a recent ruling rejected most of Milo & Gabby’s claims. However, a key piece of Milo & Gabby’s claim survived Amazon’s…
  • If You’re Going To Incorporate Online T&Cs Into a Printed Contract, Do It Right–Holdbrook v. PCS

    Eric Goldman
    27 Jul 2015 | 6:23 am
    Photo credit: broken chain // ShutterStockThe plaintiff runs a pediatric dentistry. It retained defendant PCS to provide cloud services. The dentistry alleges that PCS subsequently locked it out of the cloud services improperly. The dentistry sued PCS for the lockout, and PCS sought to arbitrate the case based on an arbitration clause. When the dentistry retained PCS, it signed a “Managed Support Plan” contract. PCS delivered this file electronically but he dentistry could not accept the Managed Support Plan electronically. Instead, it printed out the file and physically signed…
  • Seventh Circuit: Data Breach Victims Have Standing Based on Future Harm

    Venkat Balasubramani
    24 Jul 2015 | 8:56 am
    Shutterstock / SoulCurry – I love My Privacy Plaintiffs sued Neiman Marcus on behalf of a putative class alleging claims arising out of a 2013 data breach. Neiman Marcus informed its customers (in 2014) that an attack had occurred and 350,000 cards had been exposed. Neiman Marcus first learned of fraudulent charges in December 2013, but according to plaintiffs, Neiman Marcus kept the information confidential so as to not disrupt the “lucrative holiday shopping season”. Neiman Marcus’s position was that while card information was compromised, no other sensitive information was…
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    She-conomy

  • Thanks to Social Media, #CecilTheLion Has A Voice

    sheconomy
    30 Jul 2015 | 8:46 am
    And The Hunter Becomes The Hunted If for any reason you still question the power of social media and it’s impact on business, just ask Walter Palmer, the dentist from Minnesota …well, that is if you can find him. Palmer, who earlier this month killed Cecil, one of Africa’s most famous and beloved residents of the Hwange national park in Zimbabwe was exposed on Tuesday, July 28th. Before the day was out, he was forced to remove all of his social networking sites including Facebook and Twitter, take down his River Bluff Dental website and close his doors after an…
  • Women In Automotive Are Re-Paving The Industry That Has Only 17% Female Employees

    sheconomy
    28 Jul 2015 | 11:37 am
    There is no denying that women are rapidly becoming a force to be reckoned with if you are in the business of selling cars. Just a few of the reasons could be that women now hold more driver’s licenses than men – 105 million women, compared with 104 million men. They influence 80% of U.S. car purchases and they control more than $13 trillion in personal wealth today. Women buy 65 percent of all new tires, make 65 percent of new car purchases and 45 percent of light trucks and SUV purchases. Yet, currently, the percentage of female employees in the auto industry remains stagnant…
  • Top 38 Social Media Links To Follow the 2015 Cannes Festival

    sheconomy
    18 Jun 2015 | 1:06 pm
    Just days away, this will be a BIG year for marketing to women at the Cannes International Festival of Creativity. As we have mentioned, this year Cannes is introducing the Glass Lion award for the first time and Jury Head, Cindy Gallop is charged with honoring work that challenges gender bias and shatters stereotypical images of men and women still very much rooted in today’s marketing messages. CAN’T BE THERE? NO PROBLEM! Thanks to social media and Image Brief, you can use the Infographic shown below to keep up with everything going down at Cannes. They analyzed hundreds…
  • Big Food & Women Go Together Like Oil & Water

    sheconomy
    4 Jun 2015 | 4:02 pm
    Women control 93% of the $1 trillion spent on food purchases in the U.S. annually, and they are chomping away at Big Foods. These are the women who as early as 2008 were saying they wanted healthy attributes, guarantees of freshness, safety and pure ingredients, according to a comprehensive study fielded by Boston Consulting Group and published in the book, Women Want More by Michael J. Silverstein and Kate Sayre. It was revealed that women also wanted to make connections with food producers who ensure social responsibility and encourage philanthropy. And women across all of the…
  • Social Media May Have a 30 Year History, But The Impact on Marketing to Women Took Place in the Last Five Or So

    sheconomy
    29 May 2015 | 2:39 pm
    While it seems that social media happened overnight, the technology has actually been evolving over the past three decades as you can see in the Infographic from Simplify360 below. Even, Six Degrees, considered the first modern social network, was launched as early as 1997 allowing users to create profiles and become friends with other users. Yet, although it attracted as many as 3.5 million members at one point, Six Degrees of Kevin Bacon appears to have had much longer staying power. Perhaps just a bit before it’s time, Six Degrees shut down in 2001, just three years before…
 
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    Online Marketing Blog - TopRank®

  • 4 Ways to Build Content Marketing Authority with SlideShare

    Lee Odden
    3 Aug 2015 | 5:19 am
    Managing different types of content and where they fit into an integrated marketing mix across customer segments and stages of the buying cycle can be overwhelming. Amongst all the content that brands, publishers and consumers create, only the most authoritative sources are able to capture consumers’ attention. Why is authority important in content marketing? Authority engenders trust, confidence and can motivate people to take necessary next steps. Becoming authoritative in an age of information overload requires more than simply creating additional content. It requires content that…
  • Online Marketing News: Twitter Gets Eventful, Facebook Gets Secretive, Google+ Gets Going

    Ben Brausen
    31 Jul 2015 | 2:45 am
    Why Are B2B Content Strategies Important – The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content – a task that has proven to be a struggle for marketers today. Find out more from this great infographic. Chief Marketing Officer (CMO) Council Survey: 42 Percent of Business Leaders Say Consumers Shame Them on Social – Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its…
  • 4 Time Management Tips for Social Media Managers

    Ashley Zeckman
    30 Jul 2015 | 3:30 am
    It seems that a social media manager’s job is never done. It doesn’t matter what time of day or day of week you’re in, there’s always more to do. Social media moves at an astronomical pace, and it can be hard to keep up. In fact, research has found that the top two barriers impeding adoption of social business within organizations are lack of overall strategy and competing priorities. Raise your hand if the scenario below sounds familiar: A Day in the Life of a Social Media Manager 6am – 12pm Check company social media notifications before you even roll out of bed. Quickly…
  • B2B Mobile Marketing for Demand Generation? Yes! Examples and Quick Tips

    Lee Odden
    29 Jul 2015 | 5:26 am
    When you think of mobile marketing, visions of searches for store hours, maps and getting tips from Facebook friends about good restaurants probably come to mind – all consumer focused. But what about B2B marketing and mobile? Why mobile marketing for B2B demand generation: In many countries, including the U.S., more Google searches take place on mobile devices than on computers. (Google). That means B2B demand gen content must be mobile friendly.  Also, 52% of B2B customers are using smartphones to research products for their businesses. (Forrester) so the demand is certainly there.
  • What You Need to Know About Playing High Stakes Content Marketing

    Ashley Zeckman
    28 Jul 2015 | 3:30 am
    The game of poker is filled with many complexities, opportunities and luck of the draw. Content marketing follows a similar theme and can lead to big winnings or high losses. If you want to be a key player in the content marketing game, it’s time to up the ante. In 2015, only 30% of B2B marketers believe that their content marketing initiatives are successful. With the overwhelming amount of content created these days, the stakes are high and competition is fierce. What can you do to walk away from the table better off than what you started? It’s all about playing the game the right way.
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  • State Won't Let Stores Open on Nov. 22

    3 Aug 2015 | 8:35 am
    State Won't Let Stores Open on Nov. 22WMTW Most people flock to stores on Thanksgiving for last-minute items or pre-Black Friday steals -- but one state's law doesn't allow that.Where big box stores will be closed In Case You Missed ItSchool Bus Driver's Terrifying Close CallShocking Thing Opens Up in Man's LawnOfficial 'Disgusted' by What Happened to Car
  • General's Emails More Than 'Flirtatious'

    3 Aug 2015 | 8:35 am
    General's Emails More Than 'Flirtatious'APGen. John Allen, the top US commander in Afghanistan, exchanged countless emails with a woman at the heart of the Petraeus scandal.Source reveals explicit messagesMore NewsPlane Crashes Into Mississippi HomeWashington Post Editor Steps DownHusband Finds Teacher in Act With Boy
  • Reason This Ad Is Making Waves

    3 Aug 2015 | 8:35 am
    Reason This Ad Is Making Waves Marks & SpencerIt looks like any other holiday clothing ad for kids, but something about this one is different -- and it's not an accident.How a Facebook post started it allMore StoriesPreterm Birth Rate Drops to New LowPossible Risk Factor for Autism Found?Stranger I Wish I'd Stopped to Talk With
  • Soap Star Says Goodbye After 25 Years

    3 Aug 2015 | 8:35 am
    Soap Star Says Goodbye After 25 YearsCBSSusan Flannery left 'The Bold and the Beautiful' after two and a half decades -- and she's not the only star with a very long TV tenure.Actress who spent 41 years on her showMore to See'X Factor' Singer Says Sexuality Was a RiskActress Opened Up About Bipolar DisorderStreisand's Son Sings for Gay-Friendly Film
  • Take a Look at Where JFK Was Born

    3 Aug 2015 | 8:35 am
    Take a Look at Where JFK Was BornNational Park ServiceYou'll find the late president's very first belongings inside this New England home -- which is being opened to the public for the first time.Famous items the living room is 'filled with'More to SeeStar Has Rose Named After HerCommon Heating Mistake Could Cost YouThe Best Pillow for Your Sleep Style
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    Chief Marketing Technologist

  • Interactive content hits a milestone in The Great Content Wars

    Scott Brinker
    2 Aug 2015 | 8:34 am
    Last Wednesday was a bit of a historic moment. When I visited The New York Times website that morning, I was amazed to see that the featured story on the front page was implemented using interactive content. The story — How Many Times Has Your Personal Information Been Exposed to Hackers? — was produced as an interactive assessment tool, not merely a regular article that a reader would passively consume. Just to make sure we’re in sync, “interactive content” is content where the audience actively participates instead of just passively reading, watching, or listening.
  • Drink responsibly, and mix your martech responsibly too

    Scott Brinker
    30 Jul 2015 | 1:40 am
    Today’s Q&A is with Jeremie Moritz, the Global Digital Content & Media Manager at Pernod Ricard in Paris. Pernod Ricard is the company behind many of the world’s leading brands of distilled beverages, including Absolut, Beefeater, Chivas Regal, Glenlivet, Jameson, and Kahlúa, as well as major wineries such as Kenwood and Jacob’s Creek. Talk about iconic brands! Its history traces back to 1797, when Henri-Louis Pernod opened his first absinthe distillery in Switzerland. Here’s a bit of insight into how they’re stirring marketing technology into the mix.
  • 21 native ads for marketing geeks that will shock you

    Scott Brinker
    28 Jul 2015 | 11:41 am
    I get exposed to a lot of low-brow native advertising as I puruse the web. If this is the result of intentional, personalized targeting — yikes — I shudder to imagine the profile that these advertisers have concocted for me. I’m constantly being tempted to learn surprising secrets of weight loss, the one trick my bank really doesn’t want me to know about my mortgage, and shocking revelations of aging actors from the 80’s. Every day, these Sirens of the Internet beckon me to click to their seductive songs. But I resist. Not because I know that what lies on the other side…
  • Lowest rates for MarTech Europe expire this Friday

    Scott Brinker
    27 Jul 2015 | 3:53 am
    Ahh, summer vacation. Odds are that you either just got back from one (like me), are eagerly anticipating one just around the corner, or possibly are on one right now. If the latter, and you’re actually reading this while you’re on vacation — wow, you are a serious martech enthusiast. You have my empathy and admiration. Now put away the computer and go enjoy the sunshine. Although, before you do, there’s just one quick thing you should take care of first. The lowest rates for MarTech Europe, which will take place in London this October 20-21, are going to expire this…
  • The first bachelor’s degree in marketing technology launches this fall

    Scott Brinker
    20 Jul 2015 | 5:59 am
    Today’s guest post is written by Dr. Kevin W. Tharp, an associate professor of digital marketing technology at the University of Wisconsin-Stout — and the founder of the first ever Bachelor of Science in Digital Marketing Technology degree. The Bachelor of Science in Digital Marketing Technology was approved by the University of Wisconsin Board of Regents in June 2015, is an online degree and is now accepting applications for the Fall of 2015. For more details about the degree, visit the program’s website. I invited Kevin to share his thinking behind the design of the program,…
 
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    FUEL LINES

  • Social Proof: Use Client Testimonials for Ad Agency New Business

    Michael Gass
    29 Jul 2015 | 11:21 am
    Adding recommendations is one of the easiest ways to empower your new business program.As part of my consulting work I’m asked to review a lot of agency websites from a new business perspective. Just yesterday I was reviewing the website of a large agency in New York. I wasn’t surprised that I didn’t find a single testimonial from a happy client. A good number of agencies neglect to add this important component to their marketing mix.63% of consumers indicate that they are more likely to purchase from a site if it has reviews and testimonials. – CompUSA and an…
  • This is My Personal Story In Leading Ad Agency New Business

    Michael Gass
    25 Jun 2015 | 3:44 pm
     Business development has dramatically changed and rainmakers of the past have struggled with the changes.I wanted to publically thank my good friend, Ken Henley, who is a Nashville artist that created my new caricature. Ken and I have known each other for years. We’ve seen a lot of changes within the advertising industry, but none as great as what has occurred over the past seven years.I’ve been in business development almost my entire advertising career. I was an account director and was asked by one of the agency owners to give new business a try after three other…
  • How to Craft an Agency PR Plan That Drives New Business

    Michael Gass
    10 Jun 2015 | 8:56 am
    “A good plan is like a road map: it shows the final destination and usually the best way to get there.” – H. Stanley Judd, Author, Think RichWhile there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Whether your agency emphasizes inbound or outbound marketing—or a combination of the two—PR is an important tool that can help you attract attention and generate new business opportunities.I believe the key to using PR to drive agency leads is to have a strategy in place…
  • Fuel Lines New Business Conference 2015 to Highlight the New Drivers of Agency New Business

    Michael Gass
    9 Jun 2015 | 7:41 am
    BIRMINGHAM, Ala., Jun. 9, 2015 /PRNewswire-iReach/ – Michael Gass, founder and president of Fuel Lines Business Development, announced the finalization of details for the Fuel Lines New Business Conference 2015, to be held October 8-9 in Nashville, Tennessee. A Super Earl Registration has already begun.“New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online. It’s now more important to be FOUND than to CHASE new business,” said Gass.Fuel…
  • Workshop: A New Approach for New Business – Chicago

    Michael Gass
    11 May 2015 | 2:00 pm
    The Primary Battle for New Business Has Moved Online. This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and The List will be held on Friday, July 24, 2015, in Chicago, Illinois.This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new…
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    Kneale Mann | Leadership

  • Wave Your Magic Wand

    Kneale Mann
    31 Jul 2015 | 2:00 am
    I was on a call with a prospect this week and she asked me a great question; "If you could wave your magic wand, how would you design the program for our team?" The discussion usually drifts from my experience to their pain points to a series of calls and meetings to determine how I can help. I said that the best scenario is when I can include all the voices in the discussion from mid-level managers to senior leaders. There are a thousand ways we can go with leadership development and talent training but without knowing the specifics, it can be a lot of activity with disappointing results.All…
  • Taking a Summer Attitude

    Kneale Mann
    27 Jul 2015 | 3:50 pm
    We are in the middle of a heatwave in North America right now. I’m in Canada and temperatures are hovering around 30-35° celsius which is 86-95° fahrenheit. I live in a part of the world where it can dip down to minus 20-30 in the winter. So people are out and about, enjoying the warmer climes and some well-deserved time away from work with their families and friends. Backyards are filled with the smell of barbecues and the streets are filled with people on their bikes taking in the vista. Work Less Try Less?I usually think about how to approach work in the summer from the perspective of…
  • Our Strategy is Wrong

    Kneale Mann
    22 Jul 2015 | 1:11 pm
    You may be like me and have had the experience working on and with many teams on business strategy. I grew up with the theory that in order for us to move business forward, we can't do a long list of things each year but rather identify 2-3 objectives and then list the tactics in order to accomplish them. Big data, big science, and the shared economy have torn that apart. Phillip Evans outlines the models most of us have been deploying are out dated and invalid. __________________________________________________________________Kneale Mann | People + Priority = Profit
  • Conform and Fail

    Kneale Mann
    18 Jul 2015 | 7:03 am
    Mignon McLaughlin was an American journalist and author. In the 1950s she began publishing aphorisms - a pithy observation that contains a general truth. My favorite was; "Society honors its living conformists and its dead troublemakers."We do look at those who blazed a path before us with admiration but how often do we grasp the uphill climb each had to endure? It's not easy to share a new idea until it’s adopted by others. But without the bravery to share it, the idea goes nowhere.Lead firstLeonardo da Vinci, Ruth Bader Ginsberg, Benjamin Franklin, Marie Curie, Elon Musk, Susan B.
  • Diversity and Bias

    Kneale Mann
    14 Jul 2015 | 2:30 am
    My grade 10 history teacher once said; “There is no such thing as an unbiased opinion”. He was saying that in the context of news reporting and history writing but we all have our biases, opinions, and perspectives in all aspects of our lives.Vernā Myers works on diversity every single day and confirms she has her points of view that show up even with her efforts toward fairness. The stats are heartbreaking. In the U.S. alone, a black man is 21 times more likely to be shot than a white man.  Our biases are ending lives and it's up to each of us to change that. This isn't something…
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    iMediaConnection Blog

  • Q&A: Chris Lindland, CEO of Betabrand on Newsjacking HP T-Gate (Video)

    Rick Mathieson
    31 Jul 2015 | 10:51 am
    Click here to view the embedded video. Betabrand knows how to break news. Or at least break into it. The San Francisco-based online clothing company has a history of newsjacking—it made a name for itself when Mark Zuckerberg met with Wall Street bankers in (what else) a hoodie. Zuckerberg's sister Randi stumbled upon Betabrand's $148 Executive Hoodie (think worsted wool) and inventories instantly sold out. Fast forward to this week, and the small brand has made an art of fast-turn content marketing that this week included a one-take video capitalizing on reports that Silicon Valley legend…
  • Analyzing top social media posting keywords in any industry

    Doug Schumacher
    31 Jul 2015 | 7:18 am
    Understanding what topics other brands in and around your industry are posting on, and how they perform, can accelerate your understanding of social media content as it pertains to your own brand. So lets take a look at how you can get informative views of what’s working from several different vantage points. To do this, we’ll look at Zuum’s Subject Analyzer for posts on Facebook, Twitter and Instagram for the retail fashion industry for the following brands: Abercrombie & Fitch, American Eagle Outfitters, Banana Republic, Diesel, Gap, H&M, Levi’s, Lucky Brand, Roots…
  • Most Shared Facebook Post Topics for the CPG Dental Product Category

    Doug Schumacher
    30 Jul 2015 | 9:01 am
    Choosing a dental product for a gift may not be the most obvious idea, but as we’ll see, some products just need the right positioning. In the Subject Explorer chart below, you can see the most shared posting themes from 5 top dental care companies over the past 3 months. Interestingly, you can see ‘gift’ is the most highly shared topic with at least 4 total posts during the time period. You can also see a number of campaign themes, often identifiable by their hashtags, that would be interesting to explore. However, I’m interested in seeing how one sells a dental care product as a…
  • Persuading Mobile Users Through Innovation

    Jeff Hasen
    29 Jul 2015 | 10:44 am
    Apple co-founder Steve Jobs said that innovation separates leaders from followers. Serial entrepreneur Jason Calacanis says, “You have to have a big vision and take very small steps to get there.” The pace is in dispute, but the need for brands to advance technologies and find new ways to engage with the near always-on wireless user is universal. But how? And what shape does that take? “If you have a real specific need for doing it and you think it's going to solve a problem, being an early adopter (of technology) is great,” former JetBlue mobile lead Jonathan Stephen told me in an…
  • Triumph Motorcycles' #womenwelove Facebook Campaign Analysis

    Doug Schumacher
    29 Jul 2015 | 9:01 am
    In social media, there’s a lot to be gained from analyzing a competitor’s top campaigns. Campaigns are a good way to gain a deeper understanding of their approach to social media, and marketing in general. Analysis of a competitor’s top campaigns can show how they value the various social channels, where they allocate resources, and how their content performs across the different channels. And if you want to find a brand’s major campaigns, look for the hashtags they use when posting. Analyzing the motorcycle industry’s top posting themes since May, I found a number of…
 
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    FOLDEN.INFO eMarketing

  • Online Advertising Aggregator targets Publishers

    FOLDEN.INFO
    30 Jul 2015 | 9:31 am
    Publisher desk is the description ChalkSocial is using to describe its service. The name suggests it would be a social advertising service, but this is not the case. The service of ChalkSocial consists of the aggregation of various and various kind of online advertising services to maximize the revenues of publishers. Some of these partner ...read more
  • Interactive Video will require creative Video Formats

    FOLDEN.INFO
    23 Jul 2015 | 12:19 pm
    Up to now interactive video has been used in niches primarily. Examples are music videos. Whereas the technology is available for a while already to be used in ecommerce, it has not been adopted by many marketeres. Reasons are missing reach and preferences of the audience for other platforms like video sharing sites without the ...read more
  • Marketing Automation for Seach Engine Optimization

    FOLDEN.INFO
    16 Jul 2015 | 4:57 pm
    Search engine optimization is known as a continous process and what seems more logical than to automate this process. But marketing automation is rather known from email marketing for example than seo. This is due despite of well known tools to create keywords for search engine advertising or apps to automaticly create landing pages. This ...read more
  • Influencer Marketing Tool combines Competitive Analytics

    FOLDEN.INFO
    8 Jul 2015 | 2:05 pm
    The influencer marketing tool klear, previously twtrland, has reinvented itself. Having formerly served Twitter marketing alone it now goes beyond by serving social media marketing in general. The service is most interesting by not just serving influencer marketing needs but by offering comprehensive social media analytics and competitive analytics. The central part of klear is ...read more
  • Content Marketing Trends

    FOLDEN.INFO
    25 Jun 2015 | 10:11 am
    Content marketing affects online marketing strategies already for some time, mainly caused by the sharing economy, collecting favorites or various publishing formats especially blogging. Now content marketing matured and insights are available about successful content marketing approaches, which are summarized in a slide show by the Content Marketing Institute. The accompanying text about the publication ...read more
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    Logo Design Blog

  • Android App- a blessing for your business

    Ben Johnson
    24 Jul 2015 | 5:11 am
    In this digital era, smart phones have become your constant companion because you use these devices for a variety of useful jobs in your daily lives. To enhance the user experience of smart phones, there are millions of applications which are used for achieving many things. Today marketers are trying to penetrate the market with  [ Read More ]
  • Get iOS app development for your business

    Ben Johnson
    1 Jul 2015 | 12:18 am
    In this economic environment many businesses want to gain maximum benefit from alternative platforms like digital and mobile platforms. Mobile usage has proven lucrative for many businesses from past few years because it is not just cost-effective but it is also far-reaching. Whether you have set-up your business recently or you are searching for an  [ Read More ]
  • Save your brand from cheap web design offers

    Ben Johnson
    21 May 2015 | 1:11 am
    This is about your corporate website, your brand presence in the online market exposure. As a business entrepreneur or marketer, you must know how many benefits your website brings in for your business. That is why it is best if you save your website now from any cheap web design offer that comes your way.  [ Read More ]
  • 7 most popular Ecommerce Websites in the world

    Ben Johnson
    10 Apr 2015 | 1:01 am
    People from around the world are increasingly shopping online, which is why more and more companies are creating their own ecommerce website.Let’s have a look the world’s most popular online stores. 1.       Amazon Amazon was founded in 1994 by Jeff Bezos. Originally, amazon started out as an online book store but soon it began selling  [ Read More ]
  • The secret behind building a successful brand

    Ben Johnson
    14 Jan 2015 | 2:13 am
    It doesn’t matter if you are a big or small company. Your digital presence matters, it builds your brand.  Your viewers can easily get lost in a plethora of other brands or companies offering the same services or products as you. So the secret behind getting eminent success is to have proper digital branding, which  [ Read More ]
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • Can crowdfunding help my ideas, talents flourish? A case study of Torera Idowu

    yinkaolaito
    23 Jul 2015 | 7:21 am
    We live in changing world, technology keeps throwing things at our faces. Things that were practically impossible five decades ago are now easy to do even if you do not leave a particular location.  There are things  that are available around us which many still think they need  lot of energy and travelling to come […]
  • Summer short wedding dress & Wedding Gown for Modern Lady

    yinkaolaito
    21 Jul 2015 | 2:47 am
    Wedding is the most crucial day of a young woman’s life. Additionally, in this way every young woman asks for and is resolved to look the most rich and grand on that day. Wearing Summer short dresses for your wedding fulfilled by the wedding outfit she wears. People may not review the date of the […]
  • Essential Needs For Capacity Building Of Your Digital/ Social Media Team

    yinkaolaito
    3 Jul 2015 | 5:12 am
    Every great team and process need continuous overhauling. This is because if they remain stagnant, it is a matter of time before life is existed out of them. Though still alive but what one will have is just an echo and not a voice. No matter how great an individual is today, if he remains […]
  • 6 factors that make online posts go viral

    yinkaolaito
    22 Jun 2015 | 6:56 am
    We all love to post stuff online and gain traction. Nobody wants to be a failure. We all cherish being appreciated,  followed  and ‘liked’ online. For those who work hard on their content , they know this is a hard task. We all know people claim content is king, but in most cases content may […]
  • The Perils of Bad Branding

    yinkaolaito
    15 Jun 2015 | 3:39 am
    Branding exercises can often fall completely flat on their faces, especially if a distinct lack of imagination is utilised by marketing executives. This was perfectly shown during the rebranding of the Las Vegas Hilton, when its name was changed simply to the LVH Hotel. Uninspiring, boring and more akin to a title used by a […]
 
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    Free Sales & Marketing Magazines and Downloads from alltop.tradepub.com

  • Eight Enlightening Ways To Improve Customer Experience On Multi-Channel Platforms

    30 Jul 2015 | 3:20 pm
    Developing multi-channel management to improve customer experience across the whole business is one of the main pain points for companies in the DACH region.  In this CX Network top tips mini-guide, we explore 8 ways you can improve your customer experience on your multi-channel platforms. With targeted insight from eBay, Swarovski, Ziggo and Kyivstar, this is your opportunity to truly differentiate yourself from your competitors!  Request Free!
  • Dissecting Swarovski's Sparkling Customer Experience Strategy

    30 Jul 2015 | 3:20 pm
    In this exclusive interview, Karin Winkler, Customer Experience Manager, Swarovski, shares the company's strategy for creating a mindset of excellence amongst Swarovski employees. Focusing on Top Box Scoring, a new VOC feedback programme, aimed at turning insight from data in to action and ensuring the customer experience you provide is always remarkable. This interview is your way to make sure your company stays ahead of its DACH competitors! Request Free!
  • DHL Decipher the Dark Side of Data in Customer Experience

    30 Jul 2015 | 3:20 pm
    In an industry where Big Data is King, it can be quite controversial to not share the same views on the benefits of leveraging data to improve customer experience. However, DHL’s Vice President Customer Experience, Kim MacGillavry, is of the opinion that ‘data cannot improve customer experience, only people can’. Has Kim discovered something about data the rest of the industry hasn’t, or is DHL’s way of creating a great customer experience only applicable to them? In this CX Network interview, Maya Fowell finds out how and why DHL are making sure the…
  • Global Customer Returns: How to Retain a Competitive Advantage

    30 Jul 2015 | 3:20 pm
    Siefert shares his industry insights on the challenges of cross border returns, balancing efficiency and cost and global vs. local repair strategies. Download the interview to learn more on:Reverse logistics' impact on the global bottom lineMaking the returns process an opportunity for competitive advantage & managing customer expectationsCost effective repair strategiesReducing returns ratesDealing with end-of-life productsUsing the secondary-market to dispose of refurbished or returned network elementsOutsourcing reverse logistics to 3PLsPotential challenges in…
  • The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success (FREE eBook) Valued at $18.99

    30 Jul 2015 | 12:00 am
    The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps…
 
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    Digital Examples

  • Google is showing popular times in its local listings

    30 Jul 2015 | 2:40 am
    This is an excellent innovation from Google - its Local Search cards (mobile only, I think) now shows the most popular times for the day you are searching.  It's presumably quite easy to do, if Google can track historic visits), and give you some very practical information if you want to avoid busy times.From Google's blog here is info on The Louvre& from my phone, here is info on the British MuseumIt only seems to be for very popular attractions at the moment - I tried a restaurant and Selfridges without finding a search card - but it's a great innovation.More info here
  • MUJI To GO - A story told with products

    13 Jul 2015 | 6:36 am
    Muji has created a story told through products.  It starts with people packing for a journey, then follows them to their destination, and then shows why they travelled.Short clips exist on their website here and also on Instagram.ポリエステル持ち歩ける整理ポーチ・ショルダー付 - 荷物の整理からお出かけまで。 SHOULDER BAG IN BAG - From organizing luggage to going out on the town #muji #無印良品 #mujitogo #travelA video posted by MUJI無印良品 (@muji_global) on Jul 7, 2015 at 8:01pm PDTThe complete film is here
  • Scan a Dorito

    10 Jul 2015 | 8:51 am
    There are lots of brands who let you scan a code or a logo to win a prize or 'unlock content' like videos, but this is the first one I've seen where you scan the actual product.Doritos are letting you scan a new 3D Bacon Ranch snack to watch exclusive videos on your phones.As image recognition get better I expect we'll see more of these - it's easier to recognise a logo than a product, but now we may see a space to scanning biscuits, chocolate bars and more.More here
  • Publishers vs Ad Blockers

    8 Jul 2015 | 5:28 am
    Ad blockers are big news.  It's said that anything from 15 to 39% of UK internet users use ad blockers, and since they're viewing pages with no ads on them, publishers are losing lots of money as a result.Publishers can tell if someone is using an ad blocker, and some are starting to put up notices on the site asking people - with varying levels of politeness - to turn them off.danydanielrt.comLonely PlanetExpressen.se (What makes me Grumpy?  It's that you use AdBlock - stop that!)ForbesThe Guardian (very polite, very 'Guardian', at the bottom of the page)Wired - Banner at the…
  • Amazon's 1 Hour Delivery Comes to London

    30 Jun 2015 | 6:19 am
    Available to Prime members only, for a £6.99 fee, and for orders of £20 and over only.  It always begs the question of how many things do you need that urgently, but these days we're more spontaneous, forgetful and impatient, so maybe the answer is 'lots of things'More here
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    Idaho Ad Agencies

  • New hire at Oliver Russell

    Brian
    29 Jul 2015 | 4:13 pm
    Oliver Russell in Boise continues to make moves. Their most recent is the addition of Tyler LaDouceur to their team as a Producer. Before joining Oliver Russell, Tyler spent several years with DaviesMoore, most recently as Account Services Manager, where he was responsible for oversight of the account services department. While at DaviesMoore, he also held a variety of roles on both the account and media sides of their business. Prior to joining DaviesMoore, Tyler was with CLM Marketing & Advertising. Tyler is a graduate of the University of North Dakota with a Bachelors of Business…
  • The well-crafted brief

    Brian
    29 Jul 2015 | 7:14 am
    If you haven’t seen it by now, you owe it to yourself to take a few minutes and watch Close to Home, the latest in the It Can Wait campaign from AT&T. Go ahead, we’ll wait. As good as this piece is, for those of us in the ad world, the story behind it is even better. Recently, Ad Age published The Story Behind AT&T’s Disturbing Phone-Safety Ad, Ann-Christine Diaz goes inside baseball on the film, how it was made, and the thinking behind it. A few notable nuggets from the article: AT&T research found that while the general audience, namely, consumers in their…
  • Job Opening: Project Manager

    Brian
    27 Jul 2015 | 6:16 am
    PM Digital in Boise has an opening for a Project Manager (Online & Offline). From the job posting on LinkedIn: The primary role of Project Manager at PM Digital is to oversee digital projects from inception to completion.  You will work directly with Relationship Management, Creative, Development and other teams to deliver a quality product/service on-time to our clients. Responsibilities: Facilitate the definition of project goals, objectives and scope Define project tasks and develop project schedule Define resource requirements and request assignment of project staff Develop project…
  • Job openings at Drake Cooper

    Brian
    23 Jul 2015 | 4:42 pm
    It seems the folks over at Drake Cooper are looking for several new people to add to their team. The following jobs are currently listed on their website: Digital Project Manager DESCRIPTION We are looking for a Digital Producer/Project Manager who will take on the management of key client projects with the goal of delivering every project on time, within budget and within scope. RESPONSIBILITIES Coordinate internal resources and third parties/vendors for the flawless execution of projects Ensure that all projects are delivered on-time, within scope and within budget Assist in the definition…
  • Job Opening: Creative Lead

    Brian
    13 Jul 2015 | 3:40 pm
    Name Brand Promotions in Boise has an opening for what they’re calling a Creative Lead. This is primarily a designer role that could ultimately lead to an art director role. From the job description on their website: We’ve grown quickly; frankly we intend to keep growing… quickly. Much of our growth has revolved around creativity. Great ideas, functional, well-received concepts. Innovative product. We have arrived at a moment, where we need a full-time designer. We won’t promise the applicant a role that confines you to logo or brochure design. Instead, we’ll promise you an…
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    Creativity Unbound

  • The difference between advertising that GETS digital and advertising that IS digital.

    edward boches
    3 Aug 2015 | 7:52 am
    There’s work that GETS digital and work that IS digital. In a lot of agencies there’s still a mindset that digital is something different. It’s assigned to the “digital teams.” It’s conceived and produced by people who might actually be labeled digital or have the word in their title. But digital isn’t a thing. Digital is everything. And in an age when anything can be converted to a shareable file, everything is digital. I find that when talking to advertising students or creatives the easiest way to think about digital is to break into two kinds of work. Work that GETS…
  • Advice to a first time creative director

    edward boches
    3 Jun 2015 | 2:48 pm
    My friend and former colleague Mark Radcliffe just became the creative director of D’Addario, the world’s largest maker of guitar strings with a who’s who of famous clients. Mark, an accomplished singer/songwriter in his own right, and a long time advertising copywriter, has probably found his dream job. But he is going from a maker of the work to the guy who inspires and oversees the creative output of others. For anyone who has made that transition it’s not always easy. Doing and directing are two different things. How many creatives do you know who were great writers and art…
  • If You Could Pick Only One, Would You Hire Don, Peggy or Joan? I asked, and a litany of advertising VIPs answered

    edward boches
    23 May 2015 | 12:18 pm
    (This post originally appeared on AdWeek.) We know them better than we know some of our own peers. We’ve admired their work. We’ve watched them present. We’ve seen them build an agency. We’ve also witnessed them create problems, fail miserably and fight among themselves. So if your creative department could hire only one character from Mad Men, who would it be: Don Draper, Peggy Olson or Joan Holloway? I posed that question on Facebook this week, and creative directors and agency executives wasted no time weighing in. Yes, there’s a winner, and (spoiler alert)…
  • Creative people can’t help themselves, they have to create

    edward boches
    19 May 2015 | 2:17 pm
    Peggy got Don thinking about Coke and he couldn’t stop himself. I was a day late to the Mad Men finale. Truth be told, I had to watch it without commercials. As my friend Daniel Stein once said, “advertising interrupts a good story with a less interesting story.” In fast forward mode I did catch a glimpse of Adobe’s Photoshop ad, which debuted on the Oscars, and for a moment I considered watching it on the big screen, but I really didn’t want to delay the climax of the better story. Well my take is simple. While the pundits, none of whom ever worked in advertising or felt…
  • What we talk about when we talk about advertising*

    edward boches
    1 Mar 2015 | 1:55 pm
    The good folks at Innovation Hub, a weekly NPR radio show produced at WGBH in Boston, recently invited Thinkmodo’s James Percelay and me to chat about where advertising is headed in the years to come. Hint: it’s not going away. Granted no one has a crystal ball, but if this show is any indication, one thing we can be certain of is that people in the business will never be short on opinions. Myself included. And we all like to predict. My thoughts, which you can hear preserved forever on the episode titled 21st Century Mad Men, are summed up in one of the examples I shared. In a few years…
 
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    Marketo Marketing Blog

  • Marketo Data Tells Us: What Is the Top Conversion Rate by Channel?

    Johnny Cheng
    3 Aug 2015 | 5:30 am
    Author: Johnny ChengI’m baaaack! It’s me, Johnny, with your next blog from the Marketo Institute! This time around, we’re going to take a look at conversion rate. Conversion rate is one of the most important marketing metrics. It’s a metric that lead generation marketers—from practitioners all the way up to CMOs—are measured on. And that’s because today marketing owns just as much of the pipeline as sales does, and conversion rate is a great indicator of pipeline health—starting from the marketing end of the funnel. Let’s start at the top of the funnel and look at…
  • [Ebook] How Marketing Automation Empowers Small Teams

    Sesame Mish
    31 Jul 2015 | 5:30 am
    Author: Sesame MishLet me ask you this: how big is your marketing team? One hundred people, 25 people, three people…or, perhaps, are you flying solo? For the 60% of us who work on teams of one to five people, we know what it means to be tasked with doing more—but be allotted fewer resources to do so. That, in essence, is the name of the game. Whether it’s creating batch and blast emails, working off of spreadsheets, or searching through data in order to understand which channels are the top performers, small teams have manual processes down pat. But, manual isn’t optimal. Teams could…
  • 3 Actions for Marketers to Take During the Dog Days of Summer

    Gregg Schwartz
    30 Jul 2015 | 5:30 am
    Author: Gregg SchwartzMid-to-late summer is often a slow time of year for many businesses. People are on vacation, kids are out of school, and the warm weather often creates an air of sluggishness around the office. But even if the phone’s not ringing, clients are out of town, and nothing much seems to be happening, there are still several important things that marketers can do right now—even during the “slow” time of year—to help boost their sales results. The bottom line is that if you take time and invest some energy in making some extra effort during the slow time of year, it…
  • Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing

    Aden Forrest
    29 Jul 2015 | 5:30 am
    Author: Aden ForrestMarketers can no longer afford to ignore the power of mobile marketing. Deloitte’s Media Consumer Survey revealed that in Australia alone, 81% of people have a smartphone, and more than half have the trifecta of tablet, laptop, and smartphone. Cisco forecasts our mobile traffic will increase by more than 40% per year, with each of us downloading 6.3GB of data per month by 2019. And the Deloitte survey shows more than half of us consider our smartphone as our “go-to device”, replacing our PCs, televisions, and laptops. While this data is specific to Australia, it…
  • 4 Marketing Analytics That Matter for Driving Higher Revenue

    Glen Gow
    28 Jul 2015 | 5:30 am
    Author: Glen GowToo often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how many new names they added to the lead database. These are metrics that reinforce the perception that marketing is a cost center, not a revenue driver. To change that perception, marketers need to start talking about how their programs impact the whole sales process, with revenue being the core focus. Instead of seeing marketing activities in isolation, marketers need an end-to-end view of buyer engagement. It’s not…
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    Sparks

  • An amazing example of healthcare marketing activation

    Eric Brody
    31 Jul 2015 | 7:24 am
    Our work should provoke some kind of action. It should make people feel something, do something, see something in a new light. Help them solve a problem beyond what they can do on their own. Ideally, in ways that are both simple and practical. Which moves them forward, moves brands...
  • Trajectory’s Favorite Things: Brand Edition #2

    Michelle Zarella
    30 Jul 2015 | 6:06 am
    Do you ever get a warm, fuzzy feeling when thinking about your favorite brands? You’re not alone. As a brand strategy and activation firm focused on healthcare, personal care, wellness and lifestyle, our team members are obsessed about brands that cross these categories. From a personal story that you’re drawn to, to...
  • Hospital marketing: from volume to value

    Eric Brody
    29 Jul 2015 | 8:36 am
    The evolution in the health care delivery model to value-based reimbursement means an emphasis on improving quality and the cost efficiencies of care.  This translates to healthcare providers actually having to compete on value, like most other consumer-based industries.  At the same time, new retail and technology competitors are shattering...
  • Trajectory’s Favorite Things: Brand Edition

    Michelle Zarella
    16 Jul 2015 | 11:15 am
    Do you ever get a warm, fuzzy feeling when thinking about your favorite brands? You’re not alone. As a brand strategy and activation firm focused on healthcare, personal care, wellness and lifestyle, our team members are brand obsessed. From a personal story that you’re drawn to, to packaging that simply and...
  • Now Trending: Adventure Lifestyle Brands

    Michelle Zarella
    6 Jul 2015 | 5:24 pm
    How can you get away from it all, while still being connected? Tech has taken over. Preparing for a hike (like I did this past weekend), you’re more likely to see someone glued to their phone, than studying a map of a trail. In a world where we rely on...
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    Marketing Donut feed

  • Micro-firms rely on unpaid support to survive

    31 Jul 2015 | 1:04 am
    The majority of UK micro-business owners rely on regular help from friends and family, much of it unpaid, according to new research. A report from Lloyds Bank Insurance reveals that 64% of Britain's micro-businesses (with fewer than ten employees) rely on support from friends and family. Friends and relatives put an average of six hours a week into helping these micro-businesses stay afloat. Although 41% of these firms pay their family and friends with an average salary of £14 per hour, just over half (51%) said this support is unpaid. It means the UK's family support economy could be worth…
  • Slow broadband dents SME digital ambitions

    31 Jul 2015 | 1:03 am
    More than half of the UK's small firms have been adversely affected by slow broadband and yet two-thirds say they plan to become "more digital" over the next five years. A new online survey from Virgin Media Business has found that unreliable broadband is still an issue for many small businesses in the UK. More than half (53%) of those surveyed had experienced problems with slow broadband speeds. It backs up recent findings from Ofcom which highlighted a lack of widespread superfast broadband availability and high levels of dissatisfaction with quality of service. The survey has also found…
  • Dramatic fall in business lending

    31 Jul 2015 | 1:02 am
    New figures from the Bank of England show that overall business lending fell sharply in June, although loans to SMEs increased slightly. Lending to non-financial businesses of all sizes decreased by £5.5 billion in June, compared to the average monthly increase of £0.2 billion over the previous six months. However, loans to SMEs increased by £0.4 billion, compared to the average monthly decrease of £0.1 billion over the previous six months. Dr Adam Marshall, executive director of policy and external affairs at the British Chambers of Commerce (BCC) said: "While we welcome the moderate…
  • Small firms getting "raw deal" on energy

    31 Jul 2015 | 1:01 am
    Most small businesses still don't fully understand their energy bills and many are paying too much because of roll-over contracts and auto-renewal, according to new research. A poll by SwitchMyBusiness has found that 18% of businesses have been automatically rolled over onto a new contract without their permission and a further 16% don't even know whether they have been a victim of auto-renewal. The study comes in the wake of the Competition and Markets Authority report which found that UK SMEs are unnecessarily losing £500 million a year on energy. While Ofgem and some energy suppliers have…
  • Also in the news this week - 31 July 2015

    31 Jul 2015 | 1:00 am
    Tax deadline day is here Today, July 31, is tax deadline day for anyone that has to complete a self-assessment form, including company directors and the self-employed. It means you have to make a 'payment on account' by the end of July — one of the two advance payments towards your tax bill each year. Failing to comply could incur a surcharge, interest payments or even the seizure of assets. Figures highlighted by Funding Options show that HMRC used its power to seize business assets to settle late tax bills against 1,080 SMEs last year. Under powers known as distraint, HMRC can…
 
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    Direct-Response Copywriter Tom Trush | Marketing Tips and Strategies for Professional Service Providers

  • The Number of Claims You Need to Persuade Prospects

    Tom Trush
    24 Jul 2015 | 9:52 am
    I have a persuasive writing tip that’s certain to help you attract prospects, secure leads, accelerate sales and even drive website traffic. Of course, I want to share it with you. But before I do, let me ask you a question … Do you believe the claims I just made? If recent research is accurate, you’re a bit skeptical right now. It’s okay. In fact, these feelings aren’t really your fault. Blame the dark depths of your subconscious mind for making the decision for you. So here’s the deal … Recently, a couple of marketing and behavioral-science professors – Kurt Carlson of…
  • A Timely Mistake to Avoid When Marketing Money

    Tom Trush
    4 Jun 2015 | 8:46 am
    Which do you value more — time or money? When marketing, it’s safe to assume many business owners and entrepreneurs put considerable focus on money (i.e., the amount needed to buy a product or service). After all, price is a common hurdle for prospects, regardless of what you offer. However, could focusing your message on cost (even if it’s a favorable price) make your marketing less effective? It’s a strong possibility — at least according to a study by Stanford Graduate School of Business researchers. When interviewed for a Stanford website article, Jennifer Aaker, the…
  • How Apple Watch Pricing is Designed to Produce Sneaky Profits

    Tom Trush
    11 Mar 2015 | 6:26 am
    Remember a couple weeks ago when I suggested you to take a tip from menus and start using a pricing decoy? It’s where you use a high-priced item or two to make other options you offer seem more affordable. Well, did you notice on Monday how a certain Cupertino, Calif., company provided a perfect example of this strategy with its Apple Watch? The most inexpensive version of the watch (the Apple Watch Sport) will set you back $349 — a considerable sum when compared to your basic Timex wristwear. However, it’s sort of a bargain when you consider the 18-karat rose gold Apple Watch…
  • Hidden Marketing Psychology That Produces Profits

    Tom Trush
    18 Feb 2015 | 7:18 am
    The next time you go out to eat, pay close attention to the menu – it could deliver your next marketing strategy. In fact, once you select what you plan to order, take a few seconds to consider … Is this what I really what – or did the menu cause me to make this choice? You see, menus are primed with psychological strategies designed to get you to order certain items. Many times it’s the most profitable entrées (but not necessarily the most expensive ones). One of the most common strategies – and one you can immediately apply to your marketing – is to use a pricing decoy. The…
  • How to Get Big Response From Small Audiences

    Tom Trush
    18 Nov 2014 | 8:23 am
    Why do some marketing messages get responses, while others attract less interest than the vegetable tray at a 9-year-old’s birthday party? For example … Mortgage broker Bob spends $2,000 a week buying 60-second radio spots. He reaches 550,000 listeners — but his phone stays silent. Accountant Ann spends $40 a week for a virtual assistant to edit three 2-minute videos (recorded on her iPhone). She reaches 90 people — yet she has to keep turning away business. Now, of course, several factors can contribute to these differences. So make whatever assumptions you’d like. In…
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    9 INCH MARKETING

  • Four Ways to Leverage the Concept of G.L.U.E. to Improve the Customer Experience

    Stan Phelps
    22 Jul 2015 | 7:28 am
    This was a guest post I wrote on 360 Connext: Gartner released research that showed by 2016 that 89% of companies will compete mainly on the customer experience they provide. To demonstrate how the experience has grown in importance, that number was 34% back in 2011. The challenge for today’s business is how to differentiate the […]
  • Doing More – How Unexpected Extras Hold the Key to Business Transformation

    Stan Phelps
    15 Jul 2015 | 7:20 am
    This was a guest post I wrote on Convince and Convert: Dr. Harry Coover discovered the material Cyanoacrylate in 1942. He was searching for a substance to use on a clear gun sight for a rifle. Cyanoacrylate was unsuited and ill-equipped for the purpose. It literally stuck to everything it came into contact with. And […]
  • Rethinking Business With the Power of G.L.U.E.

    Stan Phelps
    12 Jul 2015 | 5:04 am
    Here is the slideshare from my TEDx Douglasville talk entitled: “Rethinking Business With the Power of G.L.U.E.” Rethinking Business with the Power of G.L.U.E. from Stan Phelps According to Gartner, by 2016, 89% of businesses will compete mostly on customer experience. There is a need to create powerful unique experiences to drive differentiation,loyalty and referrals. […]
  • How Highfive Uses Info-sense to Onboard New Customers

    Stan Phelps
    29 Jun 2015 | 4:22 am
    Guest post by Evan Carroll (co-author of the upcoming book Blue Goldfish) [Editors Note: According to Trendwatching, Info-sense is the ability to utilize data to really understand customers as people and personalize their service] If you’ve looked for a video conferencing solution lately, chances are you’ve encountered Highfive, a new device that turns an ordinary […]
  • Complimentary eBooks: Purple Goldfish, Green Goldfish and Goldfish on June 25th

    Stan Phelps
    25 Jun 2015 | 9:59 am
    In honor of my keynote today in Toronto for Liberty Tax, I’m making all of my eBooks free today on June 25, 2015: http://bit.ly/purplegoldfish http://bit.ly/greengoldfishebook http://bit.ly/goldengoldfish What is a Purple Goldfish? Here’s a quick three minute video on the concept:
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    Chiefmarketer

  • 7 Things Marketers Should Know About the New FTC Social Media Guidelines

    admin
    30 Jul 2015 | 8:40 am
    It’s time to be on high alert when establishing relationships between brands and influencers on social media. For the first time in five years, the Federal Trade Commission has updated the FAQ page of its endorsement guidelines. Transparency isn’t new, but with the updated guidelines it’s better to be crystal clear now more than ever when disclosing for contests, sweepstakes, videos and images. To avoid consequences—prepare now, you will not regret it. Define endorser relationships clearly No matter the platform, promotions must clearly state if the person promoting the brand or…
  • Academic Gurus Clarify Approach to MROI Metric

    Patricia Odell
    30 Jul 2015 | 8:15 am
    Could this be the Holy Grail? In a newly published paper, four marketing science and academic gurus have tackled the tricky topic of clarifying both the concept of MROI (Marketing Return on Investment) and how companies should go about measuring and applying it. The gurus are Paul Farris of the University of Virginia’s Darden School of Business, Dominique Hanssens of UCLA Anderson School of Management, James Lenskold of Lenskold Group, and David Reibstein of The Wharton School. The authors says, the four teamed up to tame the challenges and difficulties around determining MROI and to create…
  • Influencer Marketing Moves Beyond the Comfort Zone

    Patricia Odell
    30 Jul 2015 | 7:27 am
    Are you a foodie brand seeking foodie bloggers? If so, you may want to look outside the foodie blogosphere to help make a real impact for your marketing. There’s a new wave a marketers looking beyond their product categories or industries to bloggers who cover more ground. Here’s you’ll find case studies from five brands—Blue Apron, Biore, Bark Box, Nike and Williams-Sonoma—who have moved out of their comfort zones to tap bloggers covering much larger territories. These brands impressed the author during her research looking at brands’ approaches to influencer marketing. For…
  • The Battle Between Native Advertising and Content Marketing

    Patricia Odell
    30 Jul 2015 | 7:08 am
    Native advertising or content marketing? This article tackles that thorny question when it comes to where to put your marketing dollars. A chart helps parse the differences between the two as it relates to goals, KPIS, channels, benefits and challenges. Spending on native ads is projected to hit $7.9 billion this year and bloom to $21 billion in 2018, a signal that brands have taken a larger interest in sponsored content. Here you’ll find three tips to help cut through the massive amounts of information on native advertising and content marketing to help you decide what method would work…
  • Marketing to Women is Evolving. Are you ready?

    Patricia Odell
    29 Jul 2015 | 2:49 pm
    Women have huge buying power. According to Forbes, this group represents the largest market opportunity across the globe, controlling $20 trillion in consumer spending each year. Given that, we also know that women also control the bulk of what gets purchased for the household and beyond, including those items marketed to men. Boomers led the way, attending college in large numbers, punching through the glass ceiling and demanding higher pay. So while Millennials are a focus for many marketers, when marketing to women don’t ignore the women who laid the groundwork. With all this in mind,…
 
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    DigitalMarketingLab

  • The top out-takes from #SydneyAdobeSymposium

    Teresa Sperti
    2 Aug 2015 | 5:15 am
    Last Tuesday 1800 technologists, marketers and business leaders descended on Sydney’s Star City casino for the Adobe Digital Marketing Symposium.  With marketing automation and DMPs topping the list... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • IoTs set to power the next generation of 1:1 marketing

    Teresa Sperti
    19 Jun 2015 | 10:43 pm
    Imagine a world where almost everything you can imagine is connected to the Internet. This world is apparently only a few years away according to Gartner who predicts there will be 25 billion... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 6 obstacles to overcome to achieve marketing automation success

    Teresa Sperti
    18 May 2015 | 3:47 am
    Globally and locally investment in marketing automation technology platforms is on the up – demonstrating marketing automation mania is taking hold. Read Full Article > [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Push for Hyper-Personalisation is on

    Teresa Sperti
    5 Apr 2015 | 8:06 pm
    Personalisation has long been a priority for marketers – but personalisation is arguably entering a golden age. Read Full Article > [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The rise of the brand media house

    Teresa Sperti
    14 Feb 2015 | 8:05 pm
    The digital advertising industry is in the midst of significant transformation and it being driven by brands increasingly focusing on content and data. In recent times we have seen the rise of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Millennial Marketing

  • Millennial Marketing Top Brands: Trader Joe’s Wins Big With Trade Up/Trade Down Mindset

    Bobby Golen
    31 Jul 2015 | 9:39 am
    Millennials are taking over the market and their influence cannot be missed. Their brand preferences are quickly impacting the way all consumers interact and engage with brands. Now in the dog days of summer, we wanted to see which brands had the most success among consumers in the first half of 2015 (prior to June 30). In partnership with YouGov, we used the BrandIndex tool to observe brand performances within a range of different categories to understand which brands are winning with millennial consumers and how these brand preferences differ from consumers 35+. On a daily basis, BrandIndex…
  • Affluent Millennials and the Entrepreneurial Takeover

    Leah Swartz
    23 Jul 2015 | 9:45 am
    We have seen the emergence of a completely digitally dependent generation take shape over the past decade. That generation, the Millennials, have reshaped our consumer market so that now, we are more connected, more engaged and more “on” than we have ever been in the past. Brands exist everywhere, not just in our TVs or on our radios, but in our networks, as one of our ‘friends’. This rapid growth of the intersection between digital and consumer culture has fueled a more resourceful generation of employees that are rebelling against the traditional standards of the workplace and…
  • Chipotle Kansas City Cultivate Festival Wins Big with Millennials

    Shelby Haydon
    21 Jul 2015 | 10:08 am
    This past Saturday, I attended Kansas City’s, first annual, free Cultivate Festival. Cultivate was created by Chipotle in 2010, but is far more than your typical festival showcasing musical talent, it went far beyond that; did I mention it was free? Chipotle is always making the top lists when it comes to millennial marketing. However, this event launched it way above the list. What was it about the Cultivate festival that was so alluring to millennials like myself? Conscious Capitalism Chipotle’s Cultivate festival was bursting with the same integrity it swears by throughout its entire…
  • Ticketmaster Research Proves Millennial Passion for Live Events is Changing The Experience

    Meg Zych
    16 Jul 2015 | 7:18 am
    Live events create an experience that often times become some of our fondest memories. Everyone, regardless of age, has that one team or one performer that they follow, track tour dates, memorize team schedules and look forward to the night when they can see all of the action, LIVE. Millennials are quickly changing the live event industry through the way they research, purchase, experience and amplify these moments. Implications of this group’s behavior are evolving the live event experience (before, during and after) for the industry and consumers. They are the generation that equates…
  • New Research: Millennials Shaping the Future of Golf

    Leah Swartz
    15 Jul 2015 | 12:19 pm
    In a millennial-inspired participation economy, brands need to start focusing on core social culture to tap into the Millennial anxieties around golf – four plus hours of game time, difficult to play, expensive and more. Key industry stakeholders are attempting to revitalize the sport through innovation and new models that align with a Millennial Mindset ™. According to research conducted by the National Golf Foundation, over the past 20 years there has been a 30 percent decrease in golf participation among the 18 to 34-year-old age group. During that period, unemployment in the U.S.
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    FeedBlitz News

  • Making Video in Email Work with Animoto

    Phil Hollows
    7 Jul 2015 | 8:45 am
    Back in March, we extended our support for embedded video in email marketing by adding Animoto to our roster of supported video apps. FeedBlitz continues to be the leading email marketing service with the widest range of video support — all without the hassle and expense of a specialty dedicated video email service. What is Animoto? If you’re not familiar with Animoto, one way to think about is as that it’s a little like video powerpoint. On steroids. And in an Iron Man suit. Animoto takes static content (and video too), splices it all together and makes a dynamic,…
  • Different Forms for Different Pages in WordPress

    Ashley Jackson
    22 Jun 2015 | 5:06 am
    Have you ever wanted different subscription forms for different pages or categories in your WordPress blog? Sidebars do not always have to contain the same content. From our perspective, changing a sidebar is useful if you have individual mailing lists for each category, and want to put the right subscription form in the right sidebar. I recently visited Wordcamp in North Canton, OH and discovered a powerful plugin that accomplishes this easily without extra PHP coding. Download the plugin “Widgets on Pages” and activate (although the plugin shows as not being updated in over 2…
  • Important New Feature: Ad Suppression Through Tagging

    Heather Solos
    19 Jun 2015 | 6:11 am
    This morning I realized that a key feature was missing from FeedBlitz’s monetization option. Premium FeedBlitz publishers should be able to suppress advertisements from their feeds and mailings without logging into FeedBlitz and making changes to their account. Sometimes we  have to write about things that are too personal, too important, or too sad for ads of any kind to be appropriate. As of today if a post is tagged or categorized as “noads” there will be no ad in that RSS entry or added by that post mailed as a stand alone mailing. You can apply “noads” as a…
  • No Support Today, Monday May 25 2015

    Phil Hollows
    25 May 2015 | 6:05 am
    Even FeedBlitz’s amazing support team needs a day off now and then, and so I’ve told them not to come to work today. For everyone else, please note that the offices are closed for the Memorial Day holiday here in the U.S.  Stay safe, enjoy the time off if you can, and we’ll be re-opening all bright eyed and bushy tailed first thing tomorrow. Phil        Related StoriesNo Phone Support Today, Tuesday, May 12th.Resolved: Overnight click-through issuesFeeds, Clicks and DNS Problems 
  • Hero Images, Thumbnails and Tumblr: RSS Subscriber Emails with Impact

    Phil Hollows
    13 May 2015 | 10:22 am
    Want your subscriber email blog updates to be more than a rehash of your blog posts? Splendid! Because now they can be, as the FeedBlitz EZ Template editor just keeps getting better. Want to extract your blog’s main photo and use it as a “hero image” at the top of your mailing for extra impact? Now you can. Perhaps you need thumbnails for daily or weekly digests with many posts? Done and done. In addition to adding more dynamic content such as pins from Pinterest, pictures from Instagram and (New!) the latest from Tumblr, we are now giving you much more flexibility in how…
 
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    HB

  • Nurturing a Connection to Nature

    Julia Bucchianeri
    31 Jul 2015 | 12:34 pm
    We live in a fast-paced world of instant-gratification. Children, grandchildren, nieces and nephews are not shielded from this reality. In fact, they’re the first generation growing up with cell phones and tablets as a part of their daily routines. Having their phones at school or the dinner table has evolved into a norm rather than an exception. This isn’t necessarily a bad thing. Technology can be an incredible source of information, education and safety. But, its positive impact quickly blurs into the negative when we see children neglecting their social skills and the world around…
  • HUBgrown: Q&A with C.C. Chapman

    Molly Delaney
    30 Jul 2015 | 10:20 am
    Yesterday we wrote about how the conversation around B2C in Boston is evolving. These conversations are being led by many influential people in our community who believe Boston has the ingredients to build great consumer companies, not just B2B. We recently asked C.C. Chapman, co-author of Content Rules and Amazing Things Will Happen, and seasoned marketer who has worked with brands like Nike, HBO and other household names, what he thinks about Boston’s business scene. Here’s what he had to say. HB: You’ve spent your career turning passive consumers into engaged activists. Some people…
  • How to Survive the Workplace as an Introvert

    Alex Daigle
    30 Jul 2015 | 7:25 am
    Full disclosure: I am an introvert. How do I know? In grade school, my participation grades consistently tanked, despite maintaining straight As. Small talk drains me. I thoroughly enjoy spending time by myself. Oh, and a stack of personality tests tells me so. Living in a country that is obsessed with extroversion presents a few challenges, including some that arise in the workplace. Introverts live in their heads. I spend a lot of time observing, thinking and analyzing, and not a whole lot of time talking. Of course I want to contribute, but my silence is often interpreted as indifference.
  • Is Boston Consumed by B2B?

    Molly Delaney
    29 Jul 2015 | 10:32 am
    If you’ve read our previous HUBgrown posts or if you’re following our tumblr page, you may have noticed a trend—much of the content thus far has focused on Boston’s B2B tech scene. That is in large part because it’s the way I have approached this series, but that’s about to change. Why? Because the conversation around Boston and B2C is evolving, as it should be. NextView Ventures’ Rob Go summarized the resurgence of consumer tech in Boston and how we, as a city, have the ingredients to build great consumer companies if we get past some of the cultural barriers. (Read his…
  • 4 Thought Leaders on Thought Leadership

    Todd Van Hoosear
    28 Jul 2015 | 2:06 pm
    “Thought Leadership.” What do you think of when you hear this term? If you’d asked me this a few years ago, I would have envisioned CEOs on stage at a big conference, or maybe a nice profile piece in a trade or business publication. But over the past year or two I’ve been rethinking how we define a “thought leader,” in part thanks to the work that Mitchell Levy is doing over at his Thought Leader Life blog and podcast. So when I heard Mitchell’s voice (which I recognized because I’m a regular listener of the FIR Podcast Network) at the AMPlify…
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    InfoProduct Marketing Insiders Tips And News

  • When You Don't Feel Like It – Do The Most!

    Jeff
    30 Jul 2015 | 7:18 am
    The measure of a successful business or entrepreneur is not what you are able to accomplish on the days when you are rolling, but rather how you can stretch out your effort and results on the days when you don't feel your best. First, let me be clear – I am a huge advocate of leveraging those times when you are killing it…take full advantage of your energy, creativity, karma and whatever else may be working in your favor. But seriously, we all know days like that are special and the other 300 days of the year we have to find a way to push through. In fact, perhaps 25%-50% of…
  • Online Business Platinum Podcast – Episode 15

    Jeff
    29 Jul 2015 | 1:59 pm
    Just back from vacation ready to roll folks. How about you – did you manage to escape the heat and enjoy some vacation time? This episode is HOT – really useful and practical stuff that will make a huge difference in your life and your business. In this episode we hit 3 important points: How you can become an expert at "bouncing back" when you experience setbacks, negative thoughts, challenges – no matter how big or small.  Results are all about consistency and persistence – here's how the top DOG's do it Clear up a MAJOR misunderstanding (dare I…
  • What Happened To "Middle Class?"

    Jeff
    28 Jul 2015 | 10:37 am
    What do you guys think of Grant Cardone's rather controversial statement that "There is no more middle class?"     Grant's latest book is interesting – "The 10X Rule" - in a nutshell this book is designed to make us believe that we need to work harder and smarter, give us a boot in the ass to do more and perhaps most important, understand that we should be doing more to build our own brand. Pretty hard to argue with the premise that a) The middle class is certainly under new pressure in this day and age – so much is changing so quickly that…
  • Do People Know You?

    Jeff
    28 Jul 2015 | 10:11 am
    Remember the saying "It's Who You Know" not "What You Know" that makes the difference when it comes to success in business? The game has changed again, now… "It's Who Knows YOU" that matters more than "Who You Know" That difference may seem subtle to you but it is NOT. What this means is that you have to put every ounce of your marketing effort into first learning everything about your market enough to communicate with them and THEN… Get Out There! If you are not doing something each day (actually multiple things) to get seen,…
  • What Is Working With Our Online Businesses

    Jeff
    21 Jul 2015 | 1:43 pm
    I received this question from one of our Information Marketer's Zone members a few weeks ago and thought it would be valuable to share with you. The question was: "What Is Working In Your Online Business?" Instead of giving just a few tactical answers, I decided to summarize the most important factors that make a difference with LARGE online businesses versus those that do not succeed or stay very small. WHAT DOES WORK  Thinking medium to long-term (keeps you from making bad decisions on fly-by-night opportunities/marketing methods and products) Building a platform by…
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    High-Tech Communicator

  • How to Create Irresistibly Useful Content

    Cheryl Goldberg
    26 Jul 2015 | 9:57 am
    Content marketing is all about wooing the customer. You draw them in with incredibly useful content that they can’t help but dive into. You make yourself so invaluable that you’re the first person they think of when they have a problem in your bailiwick. And then you effortlessly ease them into a purchase. Because you’ve built up so much goodwill and trust, the whole process is so natural that you need no overt selling. This is content marketing nirvana. Something that content marketers aspire to, but few achieve. So how do you create content that’s so useful you leave customers…
  • Forging an Emotional Connection with Customer Stories

    Cheryl Goldberg
    18 Jul 2015 | 9:30 am
      The marketing pundit machine has been extolling the virtues of brand storytelling for some time now.  Media outlets across the web have touted the idea of using of storytelling techniques to improve marketing content’s ability to forge an emotional connection with readers and stick in their minds. As I read these articles, I wondered what marketers meant when they spoke about using storytelling for technology marketing. So I posed the question to a number of marketers who, in their LinkedIn profiles, trumpeted their embrace of the concept. I got answers ranging from websites…
  • 9 Reasons Your Content is Boring

    Cheryl Goldberg
    6 Jul 2015 | 9:54 am
      I read a lot of B2B marketing content from technology companies. As a writer who creates content for these companies, I constantly peruse white papers, case studies, brochures, blogs and anything else I can get my hands on from my clients and their competitors. I evaluate how they define the market problem, what features and benefits they offer, what sources they’re using, and any other competitive insights I can glean. But much of the time, I find myself having to read through the copy—one time, two times, three times. My eyes glaze over. I slap my face. I drink a sip of black…
  • Marketing to Crazy-Busy Customers? Why Quality Content Matters

    Cheryl Goldberg
    29 Jun 2015 | 11:15 am
      5 hours of sleep. 150 new emails, 30 of which require immediate response. 6 a.m. call with freelancer. 10 web pages to be created by 6 p.m. 2 invitations to write for the upcoming conference. 11 a.m. call with graphic designer. 3 ill-defined projects due yesterday. Presentation due for the board meeting at 4 p.m.  Conduct training session about new project-planning software for 6 employees and 1 contractor. 10 minutes to catch up on social media. 4 meetings. 30 phone calls from vendors. 16-hour work days. 80-hour work weeks. This is a typical day in the life of one of my…
  • A Grand Experiment in Marketing

    Cheryl Goldberg
    21 Jun 2015 | 9:08 am
    During the Mad Men era, advertising was much more of an art than a science. When Don Draper tried to sell his clients on a new campaign, more often than not, he relied on his good looks and gift for storytelling to beguile clients. Sure Sterling Cooper occasionally threw in a few focus groups to test out concepts, but the dozen people they polled were hardly a representative sample. In short, it was never truly possible to measure the impact of a campaign. Today, art remains a critical component of marketing. But it’s married to hard science. Because much marketing is now online and online…
 
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    Social Media B2B

  • Breaking The Rules of B2B Social Media

    Jeffrey L. Cohen
    31 Jul 2015 | 4:00 am
    When someone tells you to follow the rules, are you more likely to take their advice or do you believe that rules were made to be broken? There are so many rules governing B2B social media and almost all of them can or should be broken at one time or another. But the thing about social media marketing and rules is that nobody can agree on what the rules are. Even if you pull back from the strict approach of rules and call them guidelines, nobody can agree on that either. In the real world, rules are created in response to some complaint or action by someone or many someones. I recently…
  • The B2B Funnel is Leaky on the Marketing Side Too

    Jeffrey L. Cohen
    23 Jul 2015 | 4:00 am
    All B2B marketers are aware of the funnel. The basic idea of attracting a larger number of buyers with marketing or advertising so that you yield a smaller number of customers has been around for more than a hundred years. Whether you are a funnel-purist, who still firmly believes in this construct, or you think marketing has gotten way more complicated and customers enter the process at various stages through various means, there is still some value in using the funnel as a means to represent the overall approach of the marketing itself. I call this the content funnel and it sits alongside…
  • The Untapped B2B Marketing Resource: Social Media Data

    Lance Neuhaser
    15 Jul 2015 | 4:00 am
    B2B Marketers are embracing social media like never before. A report by Content Marketing Institute found that these professionals increasingly view social as essential for developing business, with over 90% distributing content on LinkedIn and 85% on Twitter. No doubt this increase is the result of B2B marketers leveraging the unique power of social media to deliver information to a customer. As many have discovered, creating and distributing targeted content allows a marketer to build brand awareness, demonstrate industry knowledge and even establish contact with buyers. But while…
  • 25 B2B Social Media Statistics About Platform Usage

    Jeffrey L. Cohen
    18 Jun 2015 | 4:00 am
    The latest social media industry report from Social Media Examiner is loaded with statistics about social media usage broken down all different ways. Since 39% of the respondents of the survey were B2B companies, many of the statistics are further broken down by B2B versus B2C. Since many of us use these kinds of statistics as benchmarks, I pulled out all the B2B specific stats and grouped them by platform to make it easy to find what you are looking for. Do these stats reflect your usage of these platforms? Share your thoughts on Twitter with #b2bstats or in the comments below. You can also…
  • Understanding the Millennial B2B Buyer Will Change How You Sell

    Jeffrey L. Cohen
    10 Jun 2015 | 4:00 am
    The B2B workforce is changing with the arrival and promotion of millennials, but how does that affect how your company approaches sales. In the following interview, Dustin Grosse, Chief Operating Officer of ClearSlide, a sales engagement platform that empowers sales teams to engage customers, shares his thoughts about the changing dynamics of buying, selling and managing the generation that is out to save the world. 1. As more millennials continue to join B2B companies, what is their role in the buying process? How are the roles of researcher, recommender and buyer changing as a result of…
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    TOTALLY UNCORKED ON MARKETING

  • We’re Spending More on Social Media When There’s No Money in it

    Elaine Fogel
    30 Jul 2015 | 6:08 am
    Yes, you read that correctly. There’s very little money in social media marketing. In fact, in a recent study by Regalix, a majority of B2B (business-to-business) respondents said that less than 10% of their revenue comes from social media marketing! Did you get that? It’s a good thing a majority claim that they allocate less than 10% of their marketing budget on it. Now, here’s where there’s a big disconnect: Over half (52%) of respondents said they expect their social media budget to go up; while the remaining 48% felt it would remain the same. Why then, would…
  • How Difficult is it to Reach You?

    Elaine Fogel
    28 Jul 2015 | 6:29 am
    Is your organization’s telephone number and e-mail address buried deep in its Website? How difficult is it for people to reach you? The last thing you want is for existing and potential customers and partners to give up on your business (or nonprofit) because you made it too challenging for them to communicate with you. Yet, there are so many organizations doing just that. Tch, tch. This is especially true for technology-based companies offering Software-as-a-Service (SaaS). If you want technical or sales support, there are generic e-mail addresses you can use like support@ or sales@.
  • Do Sex and Violence Work in Advertising?

    Elaine Fogel
    23 Jul 2015 | 6:18 am
    For many years, advertisers thought that using sex or violent themes could influence consumer purchasing. Well, guess what? It ain’t necessarily so! A new study by the American Psychological Association (APA) says that violent and sexual media content may impair advertising’s effectiveness and ultimately deter purchasing. (Well, there goes the marketing neighborhood.) We found almost no evidence that violent and sexual programs and ads increased advertising effectiveness,” said Brad J. Bushman, PhD, professor of communication and psychology at The Ohio State University, and a…
  • 3 Tips for Competing in the Global Marketplace

    Guest Blogger
    21 Jul 2015 | 6:30 am
    Armed with solid research, effective planning, and wise execution, today’s organizations and independent professionals can find success competing in the rapidly developing global marketplace. What follows are three tips that many professionals and organizations rely upon to expand their reach internationally. 1. Learn What Fits and Where Before one can evaluate the merits of expanding into global markets, individuals or organizations must first establish that what they have to offer is actually a good fit for the global marketplace in the context of cultural and economic factors.
  • Want More Customers? Don’t Follow This Horrific Example!

    Elaine Fogel
    16 Jul 2015 | 7:41 am
    “I’m sorry, but it’s out of my control.” You want to retain and acquire more customers, right?  In that case, read on to learn what NOT to do! Last week, I needed to purchase 300 x 35¢ stamps to send a small postcard marketing campaign. (I decided to send these manually instead of by machine so I could write personal notes on some of them.) I showed up at my local post office just as it opened and already I was sixth in line. I waited a half hour for my turn and approached the desk. When I asked the nice fellow for the stamps, he opened an antiquated drawer system…
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    The Rise To The Top: Helping you generate big time revenue through your own online products & programs

  • The Most Successful 1st Course Launch In The History Of Create Awesome Online Courses: The $226,000 Case Study With Mark Dawson

    David Siteman Garland
    16 Jul 2015 | 7:59 am
    This one brings a little happy tear to my eye Today’s interview below is with Mr. Mark Dawson who just had the most successful 1st launch in Create Awesome Online Courses history (that I know of!) 226k in sales!!! (yes, that’s $226,000…not a misprint). While it does appear Mark must be some kind of special unicorn on steroids (or is he?), this is crazy cool. And may I add the following two fun facts: 1. His email list is ‪#‎smallbutmighty‬ (amazing)…under 3,000 peeps. 2. My first launch years and years ago was $19,800. It’s all about baby steps. There is…
  • The $71,111 Goddess: How Mel Wells Crushed The Launch Of Her Very First Online Course

    David Siteman Garland
    8 Jul 2015 | 8:45 am
    Man-o-man get excited for this one. In today’s uncensored interview I’m joined one of my Create Awesome Online Courses students, Mel Wells, who absolutely CRUSHED it with her very first online course launch. Here are some fun facts: -$71,111 (108 sales) and her course is £349 or £499 VIP (works out to $555 dollars)…she is over in England hence the fun currency calculation haha. -Think all successful online courses have to do with business? Nope! That’s totally not true. Mel’s course “The Green Goddess Academy” is for women (and these are Mel’s…
  • Check out what peeps are doing with Course Cats (prepare mind to be blown)

    David Siteman Garland
    15 Jun 2015 | 6:47 am
    So, you might have gotten the memo about Course Cats. If you haven’t, Course Cats makes it super easy to get your course website up on WordPress without needing  a web developer, a graphic designer, a psychiatrist and a team of 1,000 nerds. Never have been more excited to share with you what Course Kittens (Course Cats Customers) have been doing with the software in a super short time (many got their full site up over a weekend…some after years of procrastination!). Finally you can create amazing online course websites without needing ANY design or programming skills. If you can…
  • Step #1 to getting your online course up online: How to buy hosting & install WordPress in less than 5 mins (for $3.49)

    David Siteman Garland
    26 May 2015 | 7:15 am
    Alrighty, so let’s talk about the VERY FIRST STEP to setting up your website for your online course. You need 3 things that can all be done in one place…and in less than 5 mins. Super easy. No tech degree required. Thing #1: A domain name…for example:  www.whateveryouwantyourcoursewebsitetobe.com …whatever domain you want your course to be on. Thing #2: Hosting…this is where your domain lives online  (think of it as your own little special place on the Internet…awww how cute). Thing #3: A fresh WordPress install. A blank, brand spankin’ new…
  • From Teacher & Park Ranger To Course Creating Rockstar: How Nikki Elledge Brown went from $0-$300,000 in Revenue In One Year

    David Siteman Garland
    6 May 2015 | 9:47 am
    How does a former teacher and park ranger create an online course that does over $300,000 in revenue in 1 year? OK, so wow. Just to catch you up, I did a (text) interview with Nikki in 2014 after she launched her epic Course About Copy and did over 50k in sales. If you haven’t checked it out yet…make sure to give it a quick read right here. I realized, it would be a PERFECT time to catch up with Nikki and have her spill all the beans on her business (because being nosey is fun). In this interview you will learn: -The way Nikki found her first “peeps” online and grew…
 
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    360i Digital Agency Blog

  • Monthly Hot Jobs: Browse 360i’s Latest Openings

    360i
    3 Aug 2015 | 7:47 am
    Attention, job seekers: we are on the lookout for top-talent to join our team and help us create groundbreaking, powerful work. If you embody passion, purpose and perseverance, and are interested in becoming a part of our team, apply at one of the links below or visit our careers page to view more openings. Associate Copywriter (New York, NY) – 360i is looking for an Associate Copywriter who will have the opportunity to create concepts and execute headlines, scripts and write-ups for exciting new campaigns. Cloud Data Migration Specialist (Atlanta, GA) – We are seeking a Cloud Data…
  • Influencer Spotlight: Catching up with Clay Rodery

    Lincy John
    24 Jul 2015 | 1:11 pm
    Illustrator and artistic visionary Clay Rodery straddles the creative line between comic book fantasy and popular culture to tell fully immersive narratives that captivate his fans. Clay is best known for his character portraits, and his artwork ranges from traditional illustrations to complex GIFs of scenes from pop culture films. Although primarily a creator of beautiful static imagery, his diverse creative abilities are conveyed in his animated work, “Life Is Elsewhere,” and GIFs, including those he created in partnership with 360i and HISTORY for Vikings’ Hashtag Raids. We caught…
  • Oscar Mayer Unveils the Wiener Rover on #NationalHotDogDay

    360i
    23 Jul 2015 | 7:33 am
    For decades, the Wienermobile has been the heart and soul of the Oscar Mayer brand, bringing smiles to people all across the country – but not hot dogs. Today, on National Hot Dog day, that all changes as 360i partners with client Oscar Mayer to unveil the newest addition to the Wienermobile fleet – the Wiener Rover. Its mission is simple: to boldly go where no Wienermobile has gone before to deliver hot dogs. About one-seventh the size of the original Wienermobile, the Wiener Rover is a smaller, remote-controlled hot dog on heavy-duty wheels that can go off-roading over grass, dirt,…
  • Coffee-Mate Bares More in New Natural Bliss Campaign

    360i
    21 Jul 2015 | 12:00 pm
    To launch its new all-natural line of coffee creamers, and convince consumers that Coffee-mate Natural Bliss is exactly as natural as it says it is, Nestlé Coffee-mate partnered with 360i to put it all out there in a new, groundbreaking campaign for the brand. We hosted a one-day, pop-up coffee shop, where Nestlé staffed a New York City coffee house, renamed the Natural Bliss Café, with actors wearing little more than body paint – making them look like baristas, customers and one very active jogger. The shop attracted an unsuspecting flow of coffee enthusiasts, who were served free…
  • What Broke the Internet in June: #LoveWins & UEFA Champions League

    Radhika Nihalani
    9 Jul 2015 | 2:35 pm
    ‘What Broke the Internet’ is a month-to-month recap and holistic overview of the most buzzed about daily Internet conversation in the Twittersphere. Through social listening, we’re looking at the top trending topics day-by-day to help marketers understand what is capturing people’s attention and ‘breaking the Internet.’ As an agency powered by curiosity, our teams are keeping tabs and striving to understand Internet phenomenons by connecting the dots and looking for insight into what fizzles and what flies, as well as to identify white spaces we can help brands creatively tap…
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    bwagy

  • I couldn’t agree with Bill more

    Ben Young
    15 Jul 2015 | 7:23 pm
    That sense of patient urgency, whereby you are yourself, working steadfastly towards what’s required.  
  • From a books internet to a television internet

    Ben Young
    15 Jul 2015 | 11:03 am
    The web we need to save is a post by Hossein Derakhshan, who is an Iranian-Canadian blogger who was jailed for 6 years, around questionable charges. Finally pardoned, he returned to the internet and he shares some thoughts on how it’s changed. Indeed, when I started this blog, you sought and discovered new bloggers, content and shared them through posts. Now, the internet pushes content to you, via feeds. Scrolling a feed is analagous to watching tv, as you spend more time with it more content comes to you. The Stream, mobile applications, and moving images: They all show a departure…
  • The trend of microskills

    Ben Young
    14 Jul 2015 | 10:36 am
    Fueled by companies like General Assembly & SkillShare I’ve noticed a bit of a trend: training for microskills. People going out, proactively (or paid by employer) learning a few niche skills that help them do their job better. They don’t need a whole degree, a certificate, just how to improve their presentations, or learn the latest updates in PhotoShop. This knowledge, is often unregulated, informal but matches a practical skillset or need. General Assembly & SkillShare just offer the platforms to match the supply and demand.  
  • A difference in culture, the cost of time

    Ben Young
    9 Jul 2015 | 7:01 am
    Reflecting on my Time post from 2011,  one thing I’ve noticed in terms of cultural differences between the US and New Zealand is how time cost is viewed. For private companies in the US if they can speed up time to a goal with money, they’ll do that. In NZ it’s different people wait a little longer. Two sides of the coin.   You might infer that time is less valuable in NZ, but that’s not the case, it’s just different approaches to business. The opportunity cost is less as the competitive landscape isn’t as deep. In the US, you have direct…
  • The habit of collecting

    Ben Young
    8 Jul 2015 | 2:08 pm
    A valuable habit I’ve developed over time, is collecting things. Collecting little ideas, designs, ways of saying things, quotes, lists, blog posts, notes. Anything that for some reason keeps my eye, almost like a digital scrapbook. It’s now at this point, that’s really paying dividends, that cool product tour page I saw a few years ago – bam Evernote still has that, or the speakers I like, over on Pinterest. Or the hiring notes I have from our first employees (nuts). But the most valuable thing about the collections, is when I can share them, mix them up, take…
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    One Half Amazing! - Digital Marketing Blog

  • Bluffing your way through parenthood

    Bob Hazlett
    29 Jul 2015 | 8:29 am
    Yes, Dear Parent, of course you influence your children. When you mirror them well, they get a little clearer glimpse of who they are and they settle a little more comfortably into their soul. When you join them well, they learn they have a place to belong, a safe place to return to when the world tries to take a bite out of them. When you see them well, they know they matter , and the world needs kids who know they have a part to play in this great big human project. And when you limit them well—with love instead of power—you teach them the value of finitude, the beauty of boundaries,…
  • 5 articles I shared with friends this week

    Bob Hazlett
    23 Jul 2015 | 7:20 am
    #MozCon 2015 notes Chelsea Scholz and Cody Campbell of Unbounce took notes of the ENTIRE MozCon 2015 conference for you. If you missed any of the 3 days or 28 talks — or simply couldn’t keep up — they’ve got you covered. Unbounce How to do more in less time Often our biggest problems when it comes to busyness is the way we talk about busyness. Give up on the idea that busy is cool. Successful people aren’t busy. Successful people are good at budgeting their time. No Sidebar The death of conversation The rise of the smartphone has been so rapid that we have not had time to…
  • 5 articles I shared with friends this week

    Bob Hazlett
    10 Jul 2015 | 1:49 pm
    The emerging role of SEO in app discoverability There are many ways to promote apps today: advertising, optimizing for app store algorithms, or even just promoting the mobile app via your website. But Google has also been adding some new ways for mobile apps to be discovered organically, and it’s an something that SEOs today should be considering in the holistic optimization process. Search Engine Land The habits behind successful, creative, productive people It would be easier if there were a one-size-fits-all solution for the habits that make a great leader or a great thinker. But…
  • Content strategy for everything

    Bob Hazlett
    7 Jul 2015 | 7:51 am
    The queen of content strategy, Kristina Halvorson, has updated her process to keep pace with changing trends, technologies and expectations. Her fresh deck (below) expands upon the what of content strategy and now includes the why, when, by whom, how often and how to get there of this increasingly complex field. The post Content strategy for everything appeared first on Bob Hazlett - Digital Strategy and Marketing.
  • Warren Buffett’s best investment advice

    Bob Hazlett
    24 Jun 2015 | 7:58 am
    Generally speaking, investing in yourself is the best thing you can do. Anything that improves your own talents; nobody can tax it or take it away from you. They can run up huge deficits and the dollar can become worth far less. You can have all kinds of things happen. But if you’ve got talent yourself, and you’ve maximized your talent, you’ve got a tremendous asset that can return ten-fold. AllTopStartups I keep a separate personal development account. Each month I deposit a set amount of funds that I use towards books, online courses and betterment. The post Warren Buffett’s…
 
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    eMarketer Newsroom

  • eMarketer Attention! 2015 Event Tickets on Sale

    David Iankelevich
    17 Jul 2015 | 10:54 am
    Early-bird pricing available through August 15 NEW YORK, NY (July 17, 2015)—Tickets for eMarketer’s first ever full-day event, Attention! 2015, are now available for purchase, with discounted early-bird pricing available […] The post eMarketer Attention! 2015 Event Tickets on Sale appeared first on eMarketer Newsroom.
  • eMarketer Midyear 2015 Product Update

    David Iankelevich
    2 Jul 2015 | 7:57 am
    The worlds of digital marketing, media and commerce are constantly changing, but eMarketer’s core focus remains the same. Our mission is to be the first place to look for information […] The post eMarketer Midyear 2015 Product Update appeared first on eMarketer Newsroom.
  • eMarketer to Host a Full-Day Event on October 27 in New York City

    Dan Marcec
    17 Jun 2015 | 1:20 pm
    NEW YORK (June 17, 2015) — eMarketer is pleased to announce that we will host our first-ever full-day conference event at The TimesCenter in New York City on October 27, […] The post eMarketer to Host a Full-Day Event on October 27 in New York City appeared first on eMarketer Newsroom.
  • eMarketer: Digital Accounts for Over 50% of Time Spent with Media in China

    Denise Duffy
    17 Jun 2015 | 5:30 am
    Digital grabs larger share of adults’ daily media time in China than in UK, US LONDON, UK (June 17, 2015) — This year, for the first time ever, digital will […] The post eMarketer: Digital Accounts for Over 50% of Time Spent with Media in China appeared first on eMarketer Newsroom.
  • eMarketer’s Top Three Trends: A Cheat Sheet for Cannes

    Dan Marcec
    12 Jun 2015 | 11:35 am
    NEW YORK (June 12, 2015) — Each year, the advertising community descends on Cannes to celebrate the year’s most creative, clever and ultimately effective marketing executions across the world. This “cheat […] The post eMarketer’s Top Three Trends: A Cheat Sheet for Cannes appeared first on eMarketer Newsroom.
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    Media Hunter » Media Hunter

  • 18-to-25 year olds invited to help shape Lake Mac’s technological future

    Craig Wilson
    13 Jul 2015 | 8:31 pm
    VIA MEDIA RELEASE: 14 JULY 2015 Lake Macquarie City Council is calling upon 18-to-25 year olds to share their ideas with prominent industry futurists and help explore how technology can be used to shape the Lake Macquarie of tomorrow. Kicking off at 6pm on Wednesday 29 July at The Place, Charlestown Square, TomorrowMakers is a free event, featuring six interactive stations and a host of guest speakers. This event is an important part of Council’s consultation with the community about how Lake Macquarie can become a Smart City, with the ideas and suggestions received informing the…
  • Rethinking the agency model

    Craig Wilson
    16 Jun 2015 | 9:27 pm
    It is almost 10 years since I bought a sleepy little Newcastle ad agency and began a journey to create (what I hoped to be) a highly successful business. Along the way there have been plenty of twists and turns, some big victories and some big mistakes. It has been quite the learning experience. One thing I realised along the way is that the old agency model isn’t a good one. Despite having different ways of packaging services most agencies, in reality, sell an hourly rate. While we all strive to profit from IP, we mostly trade time for money, albeit with a generous helping of…
  • Is Australia being left behind in the tech era?

    Craig Wilson
    26 Mar 2015 | 11:08 am
    Sometimes you need some distance to gain perspective. I’m writing today from a small cafe in a remote town in Colorado, a week after attending yet another amazing SXSW Interactive festival in Austin, Texas. Once again, SXSW was incredibly informative and inspirational, highlighting cutting edge innovation and thinking from industry leaders and up-and-comers. But, for me at least, the most noticeable thing at SXSW was what was missing, especially in the enormous Trade Show hall. As usual there were dozens of exhibitors with new technology, plenty of robotics, 3D printing, drones and…
  • Learning about digital disruption and transformation

    Craig Wilson
    4 Mar 2015 | 4:19 pm
    Digital disruption and transformation are my big themes for 2015. And with good reason, we are living an unprecedented era of change, where new technology and business models are emerging daily to threaten our once dominant and secure industries and organisations. I’ve seen it in my own business and I see it daily with my clients. Disruption can be rapid and unforgiving with whole industries and business models being made extinct in a matter of years. Digital disruption requires rapid change and agile adaptation on many different levels of an organization, both strategic and tactical.
  • Twitter, we have a problem. Will the tweet become obsolete?

    Craig Wilson
    28 Jan 2015 | 5:17 pm
    Twitter has a big problem. I have been an enthusiastic user of Twitter since joining in March 2008. In almost 7 years I have posted almost 53000 Tweets and grown a considerable “audience” of Followers. I have told many people over the years how Twitter, more than any other medium, helped me grow my agency. We can draw a direct line between a handful of early key clients who contacted me either via Twitter or because Twitter. I can even trace over $1 million in agency revenue to one Tweet I made back in 2009 (you’ll have to meet me in person to hear the whole story). Twitter…
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    Conversation Agent - Valeria Maltoni

  • Sir Ken Robinson on the Relationship Between Imagination, Creativity, and Innovation

    Valeria Maltoni
    3 Aug 2015 | 7:10 am
    “Logic will take you from A to B. Imagination will take you everywhere.” - Albert Einstein “Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at least you create what you will.” - George Bernard Show Sir Ken Robinson's body of work is one deserving of attention. Robinson is best known for the self deprecating sense of humor with which he delivers a very important message: “Imagination is the source of all human achievement.” A leader in the development of creativity, innovation and human resources, working with governments and…
  • Ogilvy on Advertising: I Predict 13 Changes

    Valeria Maltoni
    2 Aug 2015 | 7:10 pm
    “I have never been a futurist, and every passing year my interest in the future declines,” says David Ogilvy in the closing of his book On Advertising, a classic. When his publisher asked him to predict the changes we will see in the ad business from his vantage point of industry leader writing somewhere in 1985, he says: 1. The quality of research will improve, and this will generate  bigger corpus of knowledge as to what works and what doesn't. Creative people will learn to exploit this knowledge, therefore improving their strike rate at the cash register. 2. There will be a…
  • Brazilian Entrepreneur Bel Pesce on the Five Easy-to-Believe Myths that Kill Dream Projects

    Valeria Maltoni
    31 Jul 2015 | 2:40 am
    Entrepreneur Bel Pesce left Brazil to study at MIT to then return to her native country after a successful stint in Silicon Valley. She believes in making ideas happen. Her talk is a good example of the trouble with “good enough.” She says: I dedicated the past two years to understanding how people achieve their dreams. When we think about the dreams we have, and the dent we want to leave in the universe, it is striking to see how big of an overlap there is between the dreams that we have and projects that never happen. What are the five easy-to-believe myths that kill our dreams?
  • The Trouble with "Good Enough"

    Valeria Maltoni
    30 Jul 2015 | 2:40 am
    We have all wrestled with this question -- what is the point of diminishing returns between value and effort? When is something “good enough?”  The image above is from my talk at Dare Conference in May on making learning a habit. The central point being: Children feel the excitement of learning more strongly than the fear of the unknown. For adults the balance is reversed: we stop learning when we’re afraid of leaving the safety of what we know. Here's the video, if you're interested. To get what we want, we often do need to commit to changing our behavior. Renown leadership and…
  • Solve Problems by Thinking Small

    Valeria Maltoni
    29 Jul 2015 | 2:40 am
    In Think Like a Freak, the authors of Freakonomics, Steven Levitt and Stephen Dubner offer to retrain our brain. The central thesis of the book is that we need to think small to tackle some of the world's biggest problems, piece by piece. Big problems, they say: ... are by their nature really hard to solve for a variety of reasons. One is they're large and therefore they include a lot of people and therefore they include a lot of crossed and often mangled and perverse incentives.But also a big problem -- when you think about a big problem like the education reform. You're dealing with an…
 
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    Mobile Demystified

  • 5 Essential Platform Capabilities for Multi-Channel Campaign Management

    Sam Balter
    29 Jul 2015 | 3:31 am
    Understanding marketers’ key platform requirements provides insights into the future of marketing. After reading an Adobe Report on the evaluation criteria for multi-channel campaign management, it’s clear that marketers want to automate campaign creation. Adobe defines the stages of a marketing campaign as follows: Creation Orchestration Execution Measurement Adobe looked at the needs of marketers today and created a list of key platform capabilities and gave a score for the importance of each capability. To further refine the capability scoring, each capability was scored on its…
  • Objections to SMS: How to Sell Mobile Messaging to Your Boss

    Sam Balter
    17 Jul 2015 | 4:00 am
    Text message marketing is immediate, easy to setup, and available to everyone with a phone. It does not suffer from “inbox overload” like email, it’s not as complicated as the real-time madness of social media, and it has none of the development & maintenance costs associated with creating an App. Like a moody teenager, text message marketing is simply misunderstood. You’ve probably read that SMS averages a 98% open rate, +20% conversion rate, an unsubscribe rate below 2%, and you think to yourself, “This is a no brainer, I’m going to pitch this idea to my boss.” Wide-eyed…
  • 7 Bizarre Sports Traditions Winning the Loyalty Game

    Krissy DeAngelis
    14 Jul 2015 | 3:42 am
    Let’s face it, sports are weird. No matter how much we love watching people throw balls around or punch someone’s lights out or glide over chest height hurdles, sports are just, at least a little, strange. I will wholeheartedly admit that I’m not the biggest sports enthusiast (no surprise), however, I do find myself intrigued by the effect sports have on people’s behaviors. Sports turn generally sane and rational people into crazed over-the-top fanatics. Sports make people scream their lungs out with excitement, then shrivel up into a ball of sadness when inevitable defeat…
  • How To Fight List Decay – Stop Sharing Boring Updates

    Sam Balter
    10 Jul 2015 | 3:30 am
    Marketers overvalue visible metrics. We often judge the success of social media and email campaigns by the total number of subscribers, however, acquisition is only half the story. The rate of subscriber decay (unsubscribes and unfollowing) is an essential metric for determining the health of your marketing list. Considering 61% of consumers follow brands on social media and 25% prefer to receive text messages, there’s a huge opportunity for companies to build a community of loyal followers. Incentivizing customers to follow your brand or sign up for announcements is an easy way to acquire…
  • 7 Free Tools That Will Make You Write Better

    Sam Balter
    6 Jul 2015 | 4:00 am
    No matter your occupation, everyone writes something every day. We send a stream of emails, texts, write blog posts or news articles, compose tweets, and maybe even a handwritten card or two. Thanks to technology, people write more today than ever before. In order to connect with your reader, it is essential that every piece of writing is engaging and well-written, no matter if it’s a quick text or an in-depth article. Below is a list of tools I regularly use to help me write better. Grammarly – This simple plugin takes spellcheck to the next level. Grammarly corrects  all of the…
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    B2B Marketing Asia

  • Why Communications Marketing and not Marketing Communications?

    Ujjainee
    31 Jul 2015 | 1:49 am
    “You’re not just selling coffee,” Edelman said. “You’re selling a relationship.” We all know how technology has changed digital marketing campaigns in the past few years. Social media has pulled down the corporate firewall preventing marketers from meeting consumers during the mass media days. Today, we have a platform that allows both marketers and consumers to directly communicate with each other. Since social networks are freely accessible, and purchase decisions are increasingly influenced by word-of-mouth recommendations and peer reviews, the choice of “who sees the…
  • Stopping Shadow Marketing with an Internal Content Drive

    Chester
    15 Jul 2015 | 12:08 am
    We have all seen the type. The rock-star salesperson, or brilliant marketer, who treats authorised branding and assets as so many shackles. Too dull, too slow to produce, not personalised enough – whatever the reason, they decide to ‘do better’ on their own instead. And before you know it, there are ten different spins on your collaterals and messaging out there, playing havoc with your brand image. Shadow isn’t just an IT thing. Just as cloud services made it easy for business units to get the tools they want behind IT departments’ backs, it has never been easier for individual,…
  • Putting the Enablement back into Sales Enablement Content

    Chester
    25 Jun 2015 | 11:57 pm
    We talked about bridging sales and marketing with content before. Now comes a report from Docurated that claims 90% of marketing content is unused by sales teams. A hefty figure – but nothing new, is it? Cue Round X of the finger-pointing: the salespeople ‘don’t get’ all that high-value stuff, or are too busy ‘living from quarter to quarter’ to bother, while the marketers are ‘disconnected’ from the ‘harsh reality’ on the ground. It’s an old and tired refrain – and still as tricky a subject today as it ever was. True, many times it’s the content itself that’s not…
  • Recharging B2B Blogging in 3 Steps

    Chester
    11 Jun 2015 | 2:09 am
    Small wonder that 80% of North America’s B2B marketers (as surveyed by CMI and MarketingProfs) blog as part of their content marketing efforts. Blogging is inexpensive, sustainable, and fully under one’s control – and that last bit tops all others. Like we said back when Facebook went the paid path, anchoring a content strategy to third-party applications is risky. Owned media is key to helping us, as marketers, play by our own rules. And as far as content hubs go, a blog does all a social media stream can – and more besides. With that in mind, we’ve reached out for some tips to add…
  • How To Adapt To The Facebook News Feed Tweaks

    Suraj
    14 May 2015 | 2:00 am
    Marketers still pining for the old days of high organic reach on the Facebook News Feed are in for bad news. The News Feed has evolved into a complex beast that challenges content creators. With the latest updates to the Facebook News Feed algorithm, multiple posts are allowed from the same source in a row updates from friends are prioritised over brand Page posts there will be fewer ‘alerts’ when friends like or comment on other posts At the time of writing, Facebook has created a new survey to improve the News Feed for each individual user. The survey questions pit posts from…
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    The Ratliff Notepad

  • A Hall Of Fame Copywriter Reveals His Process…

    Joseph Ratliff
    30 Jul 2015 | 12:01 pm
    And John Forde adds valuable insight to that process. Enjoy the latest issue of Copywriter’s Roundtable (reprinted with permission)… ************************************************ Triple Your Freelance Income Without Raising Fees ************************************************ COPYWRITER’S ROUNDTABLE #719 July 30, 2015 Star Copywriter Confesses: “I’m a Lousy Copywriter…” ************************************************ How to Retire… and Still Collect $200K/year ************************************************ “Genius is eternal patience.” –…
  • This Is Water – David Foster Wallace

    Joseph Ratliff
    28 Jul 2015 | 7:11 am
    A commencement speech delivered in 2005, full of life lessons in awareness…
  • Think Technological Progress Is Always Something To Praise? Not So Fast…

    Joseph Ratliff
    23 Jul 2015 | 5:38 am
    As I’ve written before, I get a chance to interact with some pretty fascinating people. One of those people you will be introduced to today is Doug Hill, who has some very interesting thoughts about technology (very similar to mine).  He had published a book on Kindle titled Not So Fast: Thinking Twice About Technology. Currently, that book isn’t available for reasons Doug will provide at the end of this post, but I did get a chance to ask him 5 questions via email about it. The result was a “mini-interview” that should broaden your perspective about technology,…
  • The Technological Progress “Prove It” Manifesto

    Joseph Ratliff
    14 Jul 2015 | 9:06 am
    I’m sick and tired of hearing the same tropes, over and over again, about some part of technological progress… “We’re really close to being able to…” “This breakthrough technology could do…” “This technology has the potential to change the world by doing…” And on, and on… This whole manifesto is going to be centered around one (tl; dr) idea … quit talking about it, writing articles about it, getting news media about it etc… Instead, let’s just see your whiz-bang technology prove it. And don’t…
  • Thought: A Guess About How Our Universe Started…

    Joseph Ratliff
    13 Jul 2015 | 9:49 am
    Some of the latest research around Black Holes has suggested that when “information” (on a particle – level) from anything gets pulled into a black hole, no one knows what happens to that information. (watch this 1 hour and 45 minute video for more perspective) Other information suggests that information remains trapped, and as the Black Hole shrinks into a “singularity” … the singularity remains, with all of the information pieces it has trapped. So, I pose the following question and guess about how our Universe started… Could it be that the sum…
 
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    Imagine Your Reality : Holistic Business Coaching

  • The importance of Implementation

    taylor
    31 Jul 2015 | 4:19 pm
    Why Implementation is essential for turning business plans into business action: The post The importance of Implementation appeared first on Imagine Your Reality : Holistic Business Coaching.
  • The Negatives of Abundance

    taylor
    29 Jul 2015 | 11:00 am
    Courtesy of Hiking Artist on Flickr In Scarcity, the authors also explore abundance and the negatives of abundance as it applies to choices people make. They find that when people have an abundance of time, space, etc, or anything else that creates a surplus of choice, its actually harder to make a choice, because the people in such a circumstance will try to have their cake and eat it to. When a person has an abundance of something, how they make decisions changes because of that abundance. So how can this be applied to business? In your business, there can be times where you have an…
  • Time Management Part 3

    taylor
    24 Jul 2015 | 1:51 pm
    In part 3 I share how to manage your time by managing your driving and appointments. The post Time Management Part 3 appeared first on Imagine Your Reality : Holistic Business Coaching.
  • How to create an effective financial budget for your business

    taylor
    22 Jul 2015 | 10:00 am
    Courtesy of Pixabay In the Attacker’s Advantage, one of the points the author raises is that the way businesses handle budgets is not effective, because the budget is set once a year. I agree with his perspective and also his solution which is that businesses should review their budgets quarterly in order to adjust to changes in their industry as well as changes in the projects they are working on. Regardless of what size your business is, you can’t afford not to be on top of the financials if you want to know where your business is going. In the case of small businesses,…
  • Time management part 2

    taylor
    17 Jul 2015 | 2:59 pm
    In part 2 of my time management series, I share how to break projects into tasks that can be achieved as well as how to track your projects. The post Time management part 2 appeared first on Imagine Your Reality : Holistic Business Coaching.
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    B2B Marketing Blog | Webbiquity

  • 14 Dazzling Digital Marketing Stats and Facts

    Tom
    28 Jul 2015 | 2:39 am
    Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” The ability to analyze the vast amounts of data generated by digital marketing activities, and translate that analysis into digital marketing strategies and tactics, will be key skills for marketers in the next decade. Image credit: AdWeek Here are four more key takeaways based on the digital marketing facts and statistics presented below: • Digital marketing (and customer service) are growing……
  • 17 Excellent Email and Mobile Marketing Stats and Facts

    Tom
    21 Jul 2015 | 2:11 am
    Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Most CMOs view it as effective and volume continues to grow. But its popularity has led to overstuffed email inboxes. Consumers and business buyers alike have raised expectations of what’s required for marketers to get, and keep, their attention. Image credit: AdWeek Based on the research below, here are five key takeaways for success in email and mobile marketing. • Experiment with video. Integrating video with email marketing can increase click-through rates by…
  • The Business Revolution in Sales Acceleration

    Tom
    19 Jul 2015 | 5:57 am
    Guest post by Sean Gordon. How much money does your business spend on new business outreach? In 2014, the average budget allocated to outreach ranged from nine and 12 percent of sales revenues and up to 50 percent for a new product launch. Sales acceleration incorporates strategies that automate processes to reduce the required spend. To make the most of sales acceleration strategy, one must understand what it is, how it creates an efficient sales funnel and which technologies best improve results. Sales Acceleration Defined Sales acceleration was created to shorten the sales cycle using…
  • 31 Sensational Social Media Marketing and PR Stats and Facts

    Tom
    14 Jul 2015 | 2:19 am
    Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Here are five actionable takeaways from the two-and-a-half dozen noteworthy social media marketing and PR statistics and facts presented below: Image credit:…
  • Seven Top Marketing Posts for 7-7

    Tom
    7 Jul 2015 | 2:41 am
    With the 4th of July celebration just behind us in the U.S. and many people still away from the office (mentally if not physically), it seems an opportune time here in the lazy, hazy days of midsummer to take a quick look back at the seven most-read posts of 2015 so far. Looking for advanced Twitter tips? Expert guidance on social media marketing and social PR to maximize brand visibility? What SEO tactics work most effectively in 2015? You’ll find all that and more here in the top seven posts on Webbiquity so far this year. 7. How to be Twitterific – 39 Expert Twitter Guides and Tips…
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    How to Make Money Blogging

  • Interserver VPS Hosting, Shared Hosting and Dedicated Server Review: Cheap Unlimited Web Hosting only $4.95 per Month

    admin
    28 Jul 2015 | 5:01 pm
    If you are looking for Interserver hosting reviews, here are 6 things you should know about this cheap web hosting service. Interserver VPS Hosting, Shared Hosting and Dedicated Server Review: Cheap Unlimited Web Hosting only $4.95 per Month 1. Interserver hosting started in 1999 and is still rapidly growing. Most of its customers are returning customers that require for a reliable and affordable hosting service. 2. They offer the unlimited web hosting at only $4.95 per month. The most featured hosting package (Intro level VPS package) is just $6 per month. See details below! 3. Super fast:…
  • Clickbank University Review (CB university, Justin Allen, Adam Horwitz and Matt Hulett): 8 Things You Should Know!

    admin
    22 Jul 2015 | 12:48 am
    If you are looking for details for Clickbank university review you should read my honest review here. I have 2 friends joined in the CB university earlier this year. So after communicating with them I can be sure Clickbank university is worth to join in. The authors of Clickbank university is: Justin Allen, Adam Horwitz and Matt Hulett Clickbank University Review (CB university) What is Clickbank University? Clickbank university is a making money membership site that helps you in 2 ways: 1.Being the vendor and making money by selling your own products 2.Being the affiliate marketer and make…
  • Jason White’s Take Surveys For Cash Review: How Much You Will Learn From Taking Online Surveys?!

    Frank
    1 Jul 2015 | 8:38 pm
    How Much You Will Learn From Taking Online Surveys?! Or can we really make money from FREE online surveys? After following Jason White’s “Take Surveys For Cash” I found the answer finally. We’ve all seen the advertisements online that promise that you’ll make money for taking surveys. They’re all over and truthfully, if you’re anything like me, you have actually discounted them as being a fraud and you have actually written them off. There’s no rejecting that many of us have actually been affected in some way by the current recession in the…
  • Get Cash For Surveys Review: Take Surveys for Cash and Make $500 Each Month From Now!

    Frank
    1 Jul 2015 | 8:38 pm
    If you desire to make some money even without leaving home, you can do so if you Generate income Taking Surveys. In engaging in this sort of activity, not only do you empower yourself in choosing what type of items would be released in the market, however you also get to earn a couple of extra dollars (or even more) while doing so. Get Cash For Surveys Review: Take Surveys for Cash and Make $500 Each Month From Now! Here are 2 nice books that help me a lot. With these 2 books you will need no more other books about online surveys. This is my suggestion after reading hundreds of books about…
  • Mark Ling’s Affilorama (AffiloTheme) Review

    Frank
    28 Jun 2015 | 10:48 pm
    As one of the most important component of Mark Ling’s Affilorama Internet marketing programs, AffiloTheme still has actually been getting lots of positive evaluations. The site Businessreviewcenter.com has actually decided to receive a copy of this Mark Ling’s Online marketing program and has completed a thorough review. The AffiloTheme evaluation might help affiliate online marketers, that includes seasoned marketers and even simply newbies, understand that whether they can earn actual online earnings from this program or not. Mark Ling’s Affilorama review (AffiloTheme)…
 
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    Blog

  • Emma Social recap: The Secret Agent edition

    mvanmeter@myemma.com
    31 Jul 2015 | 9:09 am
    As far as we’re concerned, “spy” ranks pretty high on the top ten list of most ideal jobs ever (after rock star, professional beer taster and, of course, email marketer). Secret agents drive the coolest cars, get to use all the best gadgets and spend their 9-5 running around the world on top-secret missions – all while looking suave in absurdly expensive Armani suits. It sounds like a pretty awesome gig (aside from the whole constant-threat-of-death thing), which is probably why spy movies are so popular with us common folk whose jobs involve offices and team meetings…
  • How a nonprofit uses email to inspire action and build a legacy

    mvanmeter@myemma.com
    31 Jul 2015 | 7:13 am
    Dr. Jane Goodall’s trailblazing 55-year study of wild chimpanzees opened a window into a previously unknown world: the strange but uncannily familiar lives of primates. But though she’s best known for her research, today Jane works to inspire action on behalf of endangered species and encourage individuals to make the world a better place for people, animals and the environment we share. “The Jane Goodall Institute continues Dr. Goodall’s groundbreaking work with chimpanzees,” explained the Institute’s director of community engagement, Shawn Sweeney.
  • Mission: Impossible – Email Marketing

    mvanmeter@myemma.com
    30 Jul 2015 | 12:55 pm
    The fifth installment to Tom Cruise’s iconic action franchise, Mission: Impossible – Rogue Nation, debuts this weekend. If by some chance you’re unfamiliar with the series, here’s the basic premise: In the first film, Cruise stars a secret agent (Ethan Hunt) on a mission to clear his name. Cue explosions, high-tech gadgets, dangling from the ceiling on cables, gum bombs, high speed train rides, pre-loony Tom Cruise, post-loony Tom Cruise and four fast-paced, pulse-pounding sequels. In honor of the newest film, we’ve assigned you a mission, should you choose to…
  • How to review email results in three minutes or less

    mvanmeter@myemma.com
    28 Jul 2015 | 12:57 pm
    If you’re like most marketers, your email campaigns tend to go something like this: create, proof, test, send, repeat. And after you’ve worked so hard building your campaign’s content, it might feel as if – at this point – your work should be done. But here’s the thing: Your consumers are real people whose needs and interests change all the time. So there’s a good chance that the types of messages they like (and respond well to) will also change. That’s why it’s important for you to regularly review your email results and adjust…
  • Emma Social recap: The Bottoms Up edition

    mvanmeter@myemma.com
    24 Jul 2015 | 8:11 am
    Last Friday, we were thrilled to announce one of our newest customers: Tito’s Vodka! As far as awesome brands go, it’s hard to get much cooler than Tito’s, so we were morally bound to celebrate the deal with tasty vodka cocktails. Here’s a recap of the festivities: The attendees: Happily drinking, cavorting and playing aggressive rounds of ping pong. The beverages: Several screwdrivers, some vodka cranberries, and a mysterious (and slightly terrifying) concoction mixed by one of our own. The mood: Over-the-moon excited to have Tito’s on board! Senior Sales…
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    Yodle Company Blog

  • Have I Got News for You: Summer Edition

    yodle
    31 Jul 2015 | 2:01 pm
    SBA loans. Snorechats. Souped-up credit card readers. Small business owners have to keep a lot of balls in the air, even while enjoying the lazy days of summer. This week’s selection of headlines will help you do just that. This is our latest edition of “Have I Got News For You,” a collection of industry news that’s too helpful not to share. Cap for SBA’s flagship guarantee program raised to $23.5B: Record lending caused the Small Business Administration to reach the annual limit early. Tips on Using Snapchat for Your Employer Brand: How to avoid dreaded snorechats. How Obama Could…
  • The Three Things Every Small Business Owner Must Do

    Francesca Di Meglio
    31 Jul 2015 | 9:53 am
    Your time is precious, and in today’s super fast, technology driven world, the proverbial “to-do” list for a small business owner seems to never end. But before you spend one more second juggling an impossible schedule, we want to make sure that these three tasks are at the very top of your list – because they may just be the only three that matter. Read on. 1. Be Data Driven Thanks to modern technology, there is an abundance of data metrics at your fingertips that can and should rule your business decisions. No longer do business owners have to “shoot from the…
  • Why Digital Marketing Matters

    Francesca Di Meglio
    30 Jul 2015 | 6:39 pm
    Inbound Marketing. Content Marketing. Marketing Automation. There’s a lot of buzz these days about the glory of digital marketing solutions for small business owners. And okay, we get it. We know this means Websites, blogs, online ads, social media, emails, and more. But why, exactly, does it matter? It matters because it’s what your customers want and it’s where your customers are. Simply put, the old marketing playbook is broken and consumer behaviors have changed. Rather than tuning into traditional marketing channels – newspapers, yellow pages, print ads –…
  • 7 Things Successful Leaders Do Differently

    Francesca Di Meglio
    30 Jul 2015 | 5:08 pm
    Bill Gates. Steve Jobs. Sheryl Sandberg. These names bring to mind the picture of entrepreneurial success. But looking at these leaders, and others like them, makes us wonder: do successful business people simply do things differently? Many already have tried to dissect success in this way and found that there indeed exists several common traits shared by the most successful leaders out there. Without further ado, here’s 7: Self-Awareness Knowing who you are – likes, dislikes, strengths, weaknesses – can help you figure out in what aspects of the business you need help. Successful…
  • How to Keep Employees Motivated During Summer’s Lazy Days

    Francesca Di Meglio
    23 Jul 2015 | 2:53 pm
    Summer – with its sunshine and hot temperatures – begs for people to kick back with a cold drink or ride waves or feast on BBQ. Work just gets in the way of everyone’s fun, even yours, bossman or lady. As a result, it is hard to keep your employees – not to mention yourself – focused. But there are certain tactics that allow you to embrace summer in all its glory and get the job, whatever it may be, done. Here are some suggestions: TGIF Initiatives Half-Day Fridays One of the ways many established businesses motivate employees is to usher in Summer Fridays, usually beginning with…
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    Crenshaw Communications

  • 5 Brands With Great PR On Instagram

    Eri Mizobe
    30 Jul 2015 | 3:28 pm
    Instagram is a powerful PR tool for brands to develop their audience and voice. A 2014 Forrester study found Instagram is 58 times more engaging than Facebook, and 120 times more engaging than Twitter. When used alongside other PR tactics, Instagram can complement and amplify a brand or company’s core messaging in distinct ways. So what makes a brand’s Instagram content stand out from the others? Here are five examples – from consumer tech and tech startups to art materials and tasty beverages – to help answer that question. Sonix Cases (@shopsonix): The product is the star. These are…
  • 8 Ways To Bulletproof Your PR Plan

    Dorothy Crenshaw
    29 Jul 2015 | 8:05 am
    A successful PR campaign is usually only as good as its plan.  But we’re often operating in a dynamic news media environment, so stuff happens. How can a PR plan be “bulletproofed” to the extent that it’s even possible? The key is to vet it before you start. Begin with overall business goals in mind, as well as obstacles and opportunities unique to PR and communications. Here’s a checklist based on aspects of a robust PR plan that can be overlooked or underwritten. Does the PR function have a defined role? In other words, is it designed to do something that…
  • 5 Ways To Make That PR Strategy Decision

    Marijane Funess
    28 Jul 2015 | 7:48 am
    Stymied by a leadership team who wants a strategic PR campaign but can’t articulate precise campaign goals or actions? It seems simple enough; the company is launching a new product or heading in a new direction, so the marketing folks want positive exposure. Now comes the hard part. Of course you’re seeking results that move the needle on new app downloads or web inquiries, but the program will live or die based on the strategy. If you’re faced with a team that can’t seem to form that strategy, try taking these steps. Identify the true target. Some companies…
  • In Tech PR, Women Buck The Trend

    Michelle Han
    23 Jul 2015 | 2:33 pm
    Linkedin CMO Shannon Stubo Few would argue technology remains a male dominated field, but when it comes to tech PR, women tend to buck that trend. When Business Insider compiled its list of the best public relations people working in the tech industry in 2014, 31 out of 50 were women. And women publicists are behind some of the greatest tech PR successes out there, from the launch of Tinder to the indomitable public narrative of Steve Jobs’ Apple. Granted, women tend to dominate the field of public relations as a whole, but the leading role women have played in technology PR is…
  • Has Web Journalism Come Of Age?

    Dorothy Crenshaw
    22 Jul 2015 | 6:05 am
    Those who toil in public relations tend to be blasé about changes at media companies. After all, we’ve seen enormous disruption over the past decade. But the soap opera at some top news sites has the PR world watching. Wired calls it “a new media midlife crisis.” To me, it feels more like an adolescent one, but never mind. First there was the public meltdown at Reddit, not a news site, but an influential community and frequent source of stories run by media. The drama, which was precipitated by the firing of a popular employee, reflects the ongoing struggle between the…
 
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    Business 2 Community

  • What is Growth Hacking and Why Should You Care?

    Lindsay Tjepkema
    3 Aug 2015 | 8:49 am
    The name of the game in today’s business scene is growth. Marketers are struggling to find ways to compete in an overcrowded marketplace. Business leaders want big results in the way of increased traffic, more engagement and improved lead generation. The pressure is on for marketers. How can we deliver to such high expectations? Many marketers are turning to growth hacking. The business world has been buzzing about it since Sean Ellis coined the term in 2010. As he put it, “A Growth Hacker is someone whose true North is Growth.” He presented the concept of getting scrappy and scouring…
  • The Ultimate Guide for Assembling an Effective Content Calendar

    Annaliese Henwood
    3 Aug 2015 | 8:46 am
    In my opinion, the best part about content marketing is that feeling of accomplishment you get when you finish and publish your content. Do you agree? In order to get to that point, you must have a process in place for developing, organizing and maintaining all your ideas and hard work. In other words, you need a content (or editorial) calendar. (For your reference, when I mention a content calendar, I mean to include both blogging and social media marketing in that. I think, based on what I’ve experienced and what I’ve read, having one calendar for all your content activity is the best…
  • Here’s What Obama’s Clean Power Plan Might Mean For The Economy

    Gene Giannotta
    3 Aug 2015 | 8:37 am
    Over the weekend, President Obama announced an ambitious plan to combat climate change through a new regulatory structure that would set greenhouse gas emission targets for the states and give them several years to meet those goals. In a video released on social media late Saturday, the White House introduced the initiative in broad strokes and Obama is expected to unveil it in more detail during a speech Monday. The Clean Power Plan would target power plant emissions and seems to promote a “cap and trade” style system nationwide, although each state would have a rather wide degree of…
  • 3 Tips to Destroy the Presenter’s No.1 Enemy – Waffling

    Maurice DeCastro
    3 Aug 2015 | 8:35 am
    Reading slides, reciting bullet points, fidgeting and incessant ‘umming’ and ‘erring’ are amongst the top bad habits we see each week in our presentation skills workshops and coaching sessions. The number 1 spot though is always proudly taken by the same menace – waffling. If you haven’t come across the term before, waffling in a presentation is to speak excessively about something trivial without adding to your overall message. Sound familiar? It’s painful enough having to experience it in the audience but just imagine how destructive it can be to the speaker who suffers…
  • Establishing Structure To Engage Remote Employees

    Victoria Vessella
    3 Aug 2015 | 8:35 am
    It can be hard to foster a sense of community and routine amongst remote employees who have very little interaction with their managers and colleagues. When managers provide structure in field reps’ work lives, accountability and employee engagement increase. Employees will work more productively if they feel that their individual efforts contribute to the achievement of the overarching organizational goals. In order to create cohesion and heightened responsibility, managers of remote teams should focus on implementing formal and informal structural processes. Formal Structure A documented…
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    B2B Marketing Insider

  • The 2 Things You Must Nail For Lead-Generating B2B Content

    Douglas Burdett
    3 Aug 2015 | 6:05 am
    Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? A focus on two things can help it all fall in place. The way people buy has changed dramatically. Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson (Corporate Executive Board). Most every other study pegs that percentage even higher. Salespeople used to be the information gatekeeper. Product information was once not so easily accessible to buyers who wanted it – they had to call a seller to get it. That’s why buyers used to contact the seller…
  • How GoPro’s Content Marketing Puts Experience Before E-Commerce

    Liz Bedor
    3 Aug 2015 | 5:05 am
    GoPro has always been a brand that represents amazing experiences and adventure. The wearable digital camera brand began as an idea to help athletes self-document themselves in their sport, but has since expanded to become the go-to solution for people wanting to capture themselves engaged in their interests, whatever they may be. The mission of “enabling the world to capture and share its passions” has been with the brand since its founding in 2003, and has consistently been incorporated in its marketing strategies ever since. The brand, however, takes this mission a step further in…
  • Millennials Hate Ads! Want This Instead

    Michael Brenner
    3 Aug 2015 | 4:05 am
    If you’re in marketing or advertising, it’s no news that millennials are a big and extremely lucrative market, representing one fourth of the entire US population and over $200 billion in spending power. The bad news is that it’s hard to get millennials’ attention, and traditional advertising no longer works on this generation. The good news is that content marketing is the key to unlocking the door to millennial eyeballs. If you are one of many brand marketers out there who are scratching their head and struggling to find a way to connect with millennials, here are 5 things you need…
  • “Just A Little Heart Attack”

    Ron Ploof
    2 Aug 2015 | 5:00 am
    “We can’t publish that!” the director of public relations shouted after reviewing my cut of an audio interview. She didn’t object to the whole piece, just the founder’s answer to a question about his most difficult day as CEO. “I remember the day that we almost ran out of money,” he said, describing a moment that every successful entrepreneur can relate. He recounted the weight of responsibility that he felt for his employees, their families, and his investors. During one particular agonizing and sleepless night, he said a little prayer. “Just a little heart attack,” he…
  • Two Brains: One Story

    Ron Ploof
    1 Aug 2015 | 5:00 am
    As a storyteller with a degree in electrical engineering, I’m about as dual-brained as one can get. I attend both the churches of Pathos and Logos. My left brain is filled with the gospels of physics, mathematics, and the creeds of deduction and induction. My right brain is infused with parables of the human condition, such as art, empathy, and symbolism. My bi-modal education helps me to present ideas and teach concepts. However, dual-membership has its challenges, especially while encountering those with hemispherical bias. For example, someone who equates pure fact with truth is likely…
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    Insivia Marketing + Web Design

  • 5 Simple Tips for the Ultimate LinkedIn Lawyer

    insivia
    28 Jul 2015 | 3:16 am
    LinkedIn is a great tool for law professionals because it’s the online version of the networking you’ve already been engaging in for years. Because word-of-mouth drives so much of a law firm’s business, and most social engagement now occurs online, LinkedIn is especially important for lawyers. Use these tips to make the best of your profile. Know Your Audience LinkedIn is unique in that it allows you to build a professional network that reflects your goals. If you’re searching for a job at a law firm, you want your profile to reflect your strengths as an employee. If you’re already…
  • Top 5 Pay Per Click Optimization Tactics

    insivia
    23 Jul 2015 | 9:34 pm
    Optimizing a Pay Per Click campaign can be a long and frustrating task but there are certain tactics that can be taken in order to see immediate results. Below are 5 optimization tactics I suggest you look into in order to get your PPC campaign on the right path. 1. Landing Pages If your PPC ads are directing traffic to your homepage you may want to consider linking them to a custom-landing page. This can be one of the most effective ways to immediately improve your results. Your landing page should be very simple, nicely designed, have a clear call to action and focused on the product or…
  • Marketing Strategy vs. Marketing Plan

    insivia
    23 Jul 2015 | 2:47 am
    So you’ve tried every marketing tip in the book, and you still aren’t seeing results. You’ve started a blog, engaged on social media, made videos, and done everything else you’ve been recommended. Despite your extensive efforts, you haven’t seen any increase in your business. So what’s the problem? The problem probably isn’t what you’re doing, but why you’re doing it. Even if you have a plan of what type of content you want to produce and when you want to release it, it’s not going to help you if the plan wasn’t preceded and informed by a strategy. Although “plan”…
  • How Facebook’s News Feed Change Can Affect Your Company’s Outreach

    insivia
    21 Jul 2015 | 7:45 am
    It may feel like Facebook is constantly rolling out updates, but their latest News Feed update is the biggest change they’ve made in a long time. The update is supposed to be helpful to users, but in the process it might hinder your company’s outreach efforts. What the Change Is Since its inception, the Facebook News Feed has gone through many changes. Originally, it was a timeline that listed items based on when they were posted, with no filter for the content at all. Later, it evolved to News Feed that relies on an algorithm to determine what the user wants to see first. Now, Facebook…
  • Why You Should Use Image Optimization

    insivia
    20 Jul 2015 | 7:47 am
    An important part of both your search engine optimization (SEO) and visitor satisfaction is optimizing your images. Images that aren’t optimized can affect your site’s load time, as well as your ranking in search engine results. Optimizing for Load Time It’s no secret that a web page with a lot of images, including gifs, often takes longer to load than a web page that’s only made up of text. It’s also no secret that web pages without images aren’t very interesting to look at. How can you avoid a load time that will turn people away while also having enough images to keep them…
 
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    Value Acceleration

  • Death Of A Sales(man)Person

    valueacceleration
    30 Jul 2015 | 7:43 am
    The imminent demise of the sales person has been predicted for some time. And, as Mark Twain once wrote: “The report of my death was an exaggeration.” U.S. companies spend almost $1T on sales people every year. That is about 3x the spend on consumer advertising; 20x the spend for online media; and probably 100x the spend on social media. While it’s true that the size of the sales force in some industries has shrunk, the overall number has stayed about the same. The profession of sales, practiced appropriately, is here to stay. It’s about helping the right customer…
  • Promises You Can’t Keep … Why Make Them?

    valueacceleration
    28 Jul 2015 | 7:42 am
    This is a theme I am writing about over the last couple of months, because it keeps coming up … and I can’t see what the point is of making promises you can’t deliver upon. This post is about La Quinta Inns (and Suites). I have been aware of this chain since my days in Texas 30 years ago. My perception has always been a budget chain, a step above Motel 6. Over the last year or more I have seen and paid attention to the La Quinta advertising campaign. It communicates well, in my opinion, that if you are a business person on the road (especially in sales), La Quinta is the…
  • A Truly Novel Promotion From An Unlikely Source

    valueacceleration
    23 Jul 2015 | 7:20 am
    The other day my grandson came over wearing an edgy t-shirt from his orthodontist. Two things got my attention: (1) he was wearing what was essentially an ad for his orthodontist and (2) it was a pretty awesome shirt. I have seen a lot of promotions over the years, but I cannot remember ever seeing one for an orthodontist that was not a traditional ad or billboard. A t-shirt … and an edgy one at that. Pretty out there. I asked my son, what was the deal with the shirt; as in why would my grandson even wear it? The answer was bribery, I mean rewards from the dentist. Apparently the…
  • Brick and Mortar Suicide … Continues

    valueacceleration
    21 Jul 2015 | 7:04 am
    Last year I wrote about the continued self-inflicted demise of brick and mortar stores. The pace is accelerating because of the suicidal management of the brick and mortar stores and the continued innovation of the on-line stores, most especially Amazon.com. I am a regular shopper at our regional hardware retailer, Orchard Supply Hardware (OSH), now owned by Lowes. I’m probably in their local store 3 or 4 times a month. And it’s getting harder to shop with them, and they are not alone; just an example. Their inventory has gaping holes. This end-cap picture is not atypical. Four…
  • Wouldn’t It Be Easier To Just Change The Name?

    valueacceleration
    16 Jul 2015 | 7:11 am
    Apparently diets are dead and mentioning them in the food industry is forbidden. At least according to an article in Advertising Age. As a result of this fact, Lean Cuisine has struggled. Or perhaps the product is not very good. (I have no idea, I haven’t eaten anything from them in years.) Anyway, according to the Lean Cuisine brand manager, Chris Flora, Nestle is going to make a massive pivot with the 34-year-old brand. Really? They recognize that people most closely associate them with diets, but since diets are dead they want people to know they are truly shifting away from diet.
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    Marsdorian.com

  • 3 New Lessons I’ve Learned From Self-publishing My 3rd Book

    MarsDorian
    22 Jul 2015 | 9:53 am
    Getting a book into the world is really like delivering a baby. You care 24/7 for it, make sure it gets the best treatment and then you punch it for not performing well. Now seriously. I’ve just released my 3rd novel, a space opera called Fear The Liberator. Thanks to my email list, the book’s doing better than the first since I have already 7 person reviewing it on launching day. Doesn’t sound much, but seven good reviews are sooo much better than zero. Y’know, social proof and all. Now to be honest, my first two books flopped, partly because I didn’t have any…
  • 3 Major Storytelling Lessons from Game Of Thrones’ Devastating Season Finale

    MarsDorian
    16 Jun 2015 | 1:55 pm
    When I checked my Twitter feed a few days ago, I found it flooded with pissed-off tweets about the last episode of Game of Throne’s fifth season. Watchers wrote angry blog posts, took their rage to the social media platforms and announced their boycott. Seriously, the intense finale episode has proved that even in its fifth season, Game of Thrones knows how to ruffle feathers. If you think you’re know where this story is going, buckle up and crash into uncertainty. I want to share with you the 3 major story lessons from this greeeeat series. Trigger warning for the perpetually…
  • 3 Unusual Ways to Become a Better Storyteller

    MarsDorian
    3 Jun 2015 | 11:29 am
    Storytelling is one of the most useful skills in today’s world. You don’t have to be a drunk fuddy-duddy snoring in the recliner, starting with… “When I was your age, I already had two kids and used to….zzzzzzzz.” Nope. Whether you’re pitching yourself and your idea, marketing a service or writing a sci-fi book with war hipsters, storytelling is THE skill to sell. But how to learn it the best way? Countless books have been written, countless samey samey advice has been tossed out. Let me enrich your arsenal with my personal storytelling tips……
  • Learn From My 6 Stupid Self-Publishing Mistakes

    MarsDorian
    6 May 2015 | 12:10 pm
    Some indie authors write their debut book and it sells like starcakes. Their Amazon rank shoots up the stratosphere and makes lots of starbucks. The author’s eyes go bling bling, and I’m thinking: if they can do it, I can do it. And I can do it better. Maybe, maybe not. I’ve got two books out and a third in the launch pod. My sales are so low I can’t even pay my internet flatrate. You see my Amazon report and want to pity-throw food stamps at me. Thank tech I’m still doing my full-time illustration work. Still, writing is my passion, so I continue shipping new books and keep…
  • You May Hate These Bloggers, But They Create Raving Fans

    MarsDorian
    15 Apr 2015 | 1:17 pm
    Ever heard of the saying “Substance over style?” Yeah, me too, right before the ice age killed all the dinosaurs. Seriously, that term is so geocities it belongs to the web grave together with pure HTML websites and sprite images. Here’s where I’m coming from: A few years ago, when I was infected with the blogging virus, the pro talk was all about creating evergreen content. You may know the spiel: Write 2-3K long, information-infested how-to articles that could withstand the sands of time. It’s what the blogging masters said, and maybe that was true in that age. But…
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    IttyBiz

  • This Week’s Assignment

    Naomi Dunford
    2 Aug 2015 | 8:20 pm
    When anyone decides to start a company, there’s usually a premise that they want to build into the culture of that company, a reason why they’re starting that business and not just selling hot dogs on the nearest street corner. Disneyland set out to be “the happiest place on Earth”. Zappos decided their company was in the business of “delivering happiness”. And lest we get into a happiness trifecta, SAS (a software company in the southeast US) was founded by a guy who just wanted to make a company with great perks and a culture that didn’t drain the…
  • Let’s Talk About Burnout (And How To Avoid It)

    Naomi Dunford
    30 Jul 2015 | 8:50 pm
    Running a business is often hard and stressful. Because of this, the People Who Don’t Think Too Hard Before Giving Advice Brigade says “Well, you should RELAX, silly! You’ll burn yourself out!” Of course! Why didn’t we think of that! Problem solved, oui? Non. Relaxing, for a lot of us, is really hard. If that statement made you go “What are you talking about?”, then you can stop reading here. Go enjoy your weekend. If you found yourself nodding, however – bonus points if your shoulders slumped a little bit – you’re not crazy. For a lot of people, relaxing IS hard. There…
  • What Is Remarketing (And Should You Do It)?

    Naomi Dunford
    28 Jul 2015 | 7:01 pm
    Welcome to “I Don’t Get It” Wednesday, where we take a marketing-related topic that everybody’s talking about and explain it using short words. In today’s edition, we tackle “Remarketing.” What Is Remarketing? The very short answer is that “remarketing” involves placing a tracking cookie on your website so that visitors get your ads on other websites. You know how when you look at a book on Amazon (and don’t buy it), it often shows up in the sidebar again on later visits? Now everyone can do it, except with websites instead of books.
  • A Simple Little Strategy For Getting Twice As Much Done

    Naomi Dunford
    27 Jul 2015 | 8:00 pm
    Yesterday, we talked about looking at your typical business activities and testing to see if they’re getting you the results you want. Today, we’re going to talk about getting more stuff done. One of the reasons we don’t get things done is because we think that tasks will take too long to do. Think of a few things you do on a fairly regualr(ish) basis that you tend to resist, avoid, or put off. Starter ideas could be: blog posts, invoicing, replying to emails, setting up a new “about” page, whatever. (This could also include clearing all that crap off your desk…
  • This Week’s Assignment

    Naomi Dunford
    26 Jul 2015 | 2:21 pm
    As you kick off this business week, I have a little assignment for you which I hope will move you a little faster along the growth track. I’d like you to look at the things you’re doing today – on your average Monday – and ask yourself if they are truly getting you the results you want. And if they’re not, how you might change things up. Humans have a tendency to keep doing the same things the same way without checking to see if it’s working. Here’s a simple example: Let’s say you kick off your Monday morning by tackling your inbox so you can…
 
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    FeverBee

  • Over-Communicating and Under-Communicating

    Richard Millington
    31 Jul 2015 | 6:15 pm
    Going back to yesterday. Once the relevant health authority issued a health advisory not to drink the water, people began to wonder over the next two days if it’s still in place. Was it only for one area? Was it for 24 hours or 48 hours? Was it indefinite? Will people be told when the advisory is rescinded? This is a problem when communicating with any social group during a difficult moment. The less you communicate the more you leave open to interpretation. It would have been better to update every hour that nothing has changed. There’s no room for ambiguity there. Everyone…
  • Brain-Eating Amoeba In The Water Supply

    Richard Millington
    30 Jul 2015 | 2:15 pm
    My wife and I spent last week in New Orleans. At one restaurant the waiter (too) calmly informed us there were brain-eating amoeba in the water supply and we would have to order bottled water. This wasn’t far from the truth. There was infectious Amoeba in the water supply which was was dangerous if it went up your nose into the brain. I’m stuck by the power of the imagery in making the message spread. If you want a message to spread among your group, you have turn it into an image. Clearly ‘brain eating amoeba‘ is more powerful than amoeba or infectious cells.
  • Going Beyond Thank You, Changing Member Behaviour

    Richard Millington
    29 Jul 2015 | 9:35 am
    Every time a member makes makes a great contribution to any type of social group, you have an incredible opportunity to increase the quantity and quality of future contributions. Too often, we thank them. Gratitude is nice. It feels good. They might appreciate the gratitude – but it doesn’t change their behaviour or encourage future contributions. Worse still, if your thank you feels forced, generic, or is similar to a message you’ve used for a member who has made a far poorer contribution, you will reduce the likelihood of that member making more or better contributions…
  • Why Your Community Isn’t Growing (And How To Get Unstuck)

    Richard Millington
    27 Jul 2015 | 9:45 am
    When you first begin to manage any online community, your day probably involves posting discussions, replying to posts, creating content, and welcoming new members. That’s logical for an inception/establishment stage group. This is what brings a new community to life. However, if you’re still doing this a year later, you’ve become stuck. You’re probably stuck if: New members are joining, but the number of active members is consistent. New discussions are being posted, but the level of activity isn’t growing. You haven’t seen any big wins in the group. A…
  • The Unfortunate Business of Lying To Members Every Day

    Richard Millington
    24 Jul 2015 | 11:10 am
    Last year we worked with a community manager in the most dire of situations. Her product was bad, they couldn’t fix it, and the community of customers was furious. They complained in the customer community. The company decided to stop participating there, essentially banning the community manager from her own community. You’re going to be doing this work for a while. Your reputation is going to rise and fall with your successes and failures. I know community managers still riding a wave of goodwill after developing a successful community from years ago. Here’s the problem.
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    BlogNotions - Marketers

  • The Linkbait Bump, Google Without a Google+ Profile, 28 SEO Browser Extensions, #Speedlink 31:2015

    Francisco Perez
    2 Aug 2015 | 4:50 am
    Hi everyone, hope you all had a great and productive week! In this weeks Whiteboard Friday, Rand talks about why a single fantastic (or “10x”) piece of content can lift a site’s traffic curves long beyond the popularity of that one piece. He also goes about how you can create content that drives that change. The Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic Traffic Everything In Its Right Place This week, Google announced that it will be seaparating Google+ from its other products and services. In a blogpost, Google says that they will be making…
  • Essential Elements for Successful Landing Pages

    Francisco Perez
    29 Jul 2015 | 4:53 am
    When you possess a landing page, you will always want to improve the conversion rates of the same. Your main aim should be driving your visitors to move further when they have already reached the landing page. For example, if you are selling products through the online stores, you will definitely want the customers to buy them. For fulfilling your conversion goals, you should take care of the following things: Unique Selling Proposition: You should ask yourself about the reason for which your products can be bought by the users. This can be considered as the most beneficial part of your…
  • “Marketing is too important to be left to marketers.”

    Dan McDade
    28 Jul 2015 | 6:00 am
    This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood. It’s funny because it sounds like marketers are too stupid to be in charge of marketing. And, as a marketer, I love laughing at myself and those who do what I do. But my take on what it really means is that marketing is so important that it should be an integral part of the fabric of a company’s mindset, culture and strategy. Here’s the problem: Marketing is increasingly viewed as a separate entity, an outsider to what the…
  • SlideModel.com: Professional PowerPoint Templates for Business Decks

    Francisco Perez
    28 Jul 2015 | 4:40 am
    Be it the art of making business presentations, marketing demos, instruction manuals, commercial catalogues or presenting medicine and health related information, PowerPoint Templates are more frequently employed than ever before. It’s not all too uncommon to receive instructions in the form of PPT files with new software packages or sales presentations with product catalogues disseminated as PowerPoint slides. Then there is always the conventional use of PowerPoint as a presentation app for professional use, ranging from business presentations, academic slide decks to class lectures…
  • Google and New gTLDs, Content and Keyword Research, YouTube Ranking Factors, Panda 4.2?, #Speedlink 30:2015

    Francisco Perez
    26 Jul 2015 | 5:53 am
    Hi everyone, hope you all had a great and productive week! With the advent of many new generic top level domains (gTLDs), some questions surrounding their importance on search and how they are treated by Google obviously are popping up all over the place. Domain extensions such as .guru, .how, .top, .club, or any of the .BRAND gTLDs, for example are some of the new gTLDs that are now starting to be popular and if you want to know how Google treats them, then you should know that they answered to the question of … How will new gTLDs affect search? Is Google changing the search algorithm…
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    Method Savvy

  • Protected: Integrated Campaign For Jerry’s Artarama

    Annabel Jones
    31 Jul 2015 | 9:25 am
    There is no excerpt because this is a protected post. The post Protected: Integrated Campaign For Jerry’s Artarama appeared first on Method Savvy.
  • Method Savvy Wins Silver Stevie Award

    Annabel Jones
    30 Jun 2015 | 11:20 am
    Last week, Method Savvy received some exciting news: we won a Silver Stevie Award for Marketing Agency of the Year. As our CEO Jake Finkelstein said, “We admire the work of so many of our marketing peers and to be named alongside world-class brands as a Stevie Awards winner is a true honor. This recognition is not only validation of… Read more › The post Method Savvy Wins Silver Stevie Award appeared first on Method Savvy.
  • We’re Moving! Join Us For Our Holiday Open House

    Shana Simon
    20 Nov 2014 | 7:24 am
    In case you haven’t heard, we’re moving! Just in time for the holidays, Method Savvy will be moving to a new, and of course bigger, office in Durham! And did we mention it’s located right above Beer Durham? If you don’t have plans for Monday, December 15th join us for our holiday open house from 5:30 to 8:30. There will… Read more › The post We’re Moving! Join Us For Our Holiday Open House appeared first on Method Savvy.
  • Method Savvy Receives 2014 MarCom Award

    Shana Simon
    13 Nov 2014 | 7:30 am
    We are happy to announce today that our client work was recognized with a 2014 Marcom Award! Of the competition’s 6,000 entries, Method Savvy’s work on behalf of client AvidXchange, Inc. took home a Gold Award for landing page design. AvidXchange, Inc. AvidXchange’s landing page optimization efforts to improve lead generation received a Gold Award, as the new design far… Read more › The post Method Savvy Receives 2014 MarCom Award appeared first on Method Savvy.
  • New Year, New Budgets

    Shana Simon
    6 Nov 2014 | 10:09 am
    ’Tis budgeting season. And for many companies, this means taking a hard look at the processes and strategies that worked in 2014 and those that didn’t. The smartest companies ring in the New Year by auditing 2014 efforts to understand how to best capitalize on 2015. Some effective online tools we use to audit performance are: Peek to analyze and… Read more › The post New Year, New Budgets appeared first on Method Savvy.
 
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    Roadtrip and Travel

  • Duff’s Famous Wings

    Lary Stucker
    14 Jul 2015 | 2:21 pm
    On our way back to Cleveland from Niagara Falls, we passed through Buffalo NY and had to stop by Duff’s Famous wings. We got there pretty late (9:45pm) but luckily Duff’s was open until 11pm, which meant we still had plenty of time to enjoy a late night dinner. We ordered a house salad and fries for the table which were fine but lets get real, we were here for the wings, and we ordered plenty of them! Their hotness scale can be a little confusing. Duff’s menu primarily offer two flavors of wings; Buffalo and BBQ with varying degrees of spiciness. Since we were unsure of…
  • The “A Christmas Story” house

    Lary Stucker
    13 Jul 2015 | 3:49 pm
    Before leaving Cleveland, we discovered the house from the movie “A Christmas Story” was near by and might be worth a visit. Since we enjoy that classic movie, and had a little extra time, we decided to stop by. The house from the movie versus our visit. The owners of the house have worked above and beyond at recreating the look from the movie. They own two other properties across the street (museum and gift shop) and all three are incredibly clean and well maintained. The Tour For a nominal fee (as of this writing $10 for adults | $6 for kids), you get a guided 45 minute tour…
  • Where to stay in Fiji

    Lary Stucker
    6 May 2015 | 9:56 am
    For the past few months we have been planning a trip to the Yucatan Peninsula. However, some family health issues had us rethinking our plans to Mexico and start looking into other vacation options. Through our research, Kari discovered that Fiji Airlines was having an amazing deal on flights. A few family discussions later,  we end up booking tickets for 10 Nights in New Zealand and 5 Nights in Fiji. Now that we have days blocked out and airline tickets, it is time to start planning our adventures. What we’ve discovered so far… image provided by Google maps This will be our…
  • Bryce Canyon roadtrip

    admin
    18 Jan 2015 | 1:17 pm
    We are just getting started with our new website! Currently we are testing out formatting and mobile capabilities.
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    Digital, Branding, Experiential & Promotions Insights | Moosylvania Blog

  • The Consumer is Dead: Brand Marketing in the Information Age

    Rachel McInnis
    30 Jul 2015 | 6:00 am
    I’m trying to remove a word from my vocabulary. It’s outdated and has bad connotations. That word is consumer.When you think of consumers, in the truest sense of the term, they exist simply to live in a cycle of buy and use, buy and use, buy and use. They’re a one dimensional part of a marketing strategy. And as an idea, they’re has-beens.To put it in context, let’s think back to how it was before the idea of the consumer was relevant. Society was mostly agrarian and people were a lot more self sufficient, only buying the things they could not grow or make. (Think what a big deal it…
  • The 5 E’s of Efficiency as a Designer

    Kevin King
    16 Jul 2015 | 7:44 am
    After working at a digital marketing agency for almost eight years, I have learned a few things about being efficient. One of the best side skills that designers can practice is efficiency – finding ways to work smarter not harder, so you can give the initial creative thinking the time that it needs (which never seems like enough). Here are a few tips that I try to keep in mind while working.Examples Find examples and get inspired. It’s too easy to find killer inspiration. Go scour the interwebs for a little bit and gather a bunch of stuff that makes you want to do cooler stuff.
  • Why Critical Thinking Matters For Creative People

    Mike Wienke
    9 Jul 2015 | 7:54 am
    We’ve all been there. The moment when we think of something amazing. A great rebranding idea. A beautiful design. An innovative positioning strategy. A great sell-in approach. Whatever it is. The idea springs into our heads and we immediately fall in love with it. Or at least I do. I look at it in the same way new parents look at a newborn baby with a bruised face and matted hair and exclaim, “Isn’t she BEAUTIFUL!?!”The problem comes when it’s time to show the rebranding idea to other people. Without the benefit of rose-tinted glasses, they may see the potential, but they’ll…
  • The Invasion of Emojis | Moosylvania Blog

    Andrew Cohen
    2 Jul 2015 | 12:55 pm
    When you’re a marketer living in a digital world, staying up to date on the latest trends becomes more than just your job, it’s your life. Whether that means learning about the latest ad technology, playing with the latest Snapchat update or knowing about Facebook’s latest algorithm update  – it’s important to know what’s hip and relevant to be able to connect with your audience.Let’s start with who your audience is – Is it your brand’s target market? Is it your friends? Is it your employer? As a millennial, my audience isn’t just the brands that I service at my…
  • Post-Millennials: The Next Generation

    Mary Delano
    25 Jun 2015 | 8:11 am
    Starting in this industry 11 years ago (man, I feel old) I remember the target consumer focus for the most part was Generation X. The term “Millennial” wouldn’t become a part of the daily vernacular until a few years later. Now that’s all we marketers talk about. What are Millennials doing? What do they care about? How do they connect with brands? Basically, what makes them tick?Speaking as a Millennial, I understand we are a confusing bunch. We’ve grown up in an era with a ton of changes, especially from a technology standpoint. We still remember floppy disks and The Oregon Trail.
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    The Effective Marketer

  • The Big Myth About Buyer’s Journey in the Digital Age

    Daniel Kuperman
    28 Jul 2015 | 8:31 am
    Last week I attended a webinar presented by SiriusDecisions and Alinean titled “ SiriusDecisions Interview: Death of the B2B Sales Rep?”. It basically reinforced some concepts I already knew and presented some new interesting stats from the research that SiriusDecisions has done recently. If you know anything about SiriusDecisions these guys are the top analysts when it comes to B2B sales and marketing. Here’s what you need to know about the content they presented: Don’t believe the 67% stat quoted everywhere Sales people matter more than your digital assets Your sales enablement and…
  • A Primer on Sales Competitive Battle Cards

    Daniel Kuperman
    27 May 2015 | 9:11 pm
    Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing. If your company hasn’t created formal battle cards (aka kill sheets, competitive cards, competitor takeout), it will at some point, as this is typically one of the first things sales teams ask. Who creates the battle cards can vary, sometimes being a function of product management, other times of product marketing, or even at larger companies a separate competitive team which focuses exclusively on analyzing competitive offerings. So for the…
  • What Marketing Org Charts Tell You About The Business

    Daniel Kuperman
    10 Aug 2014 | 9:27 pm
    Organizational charts are an interesting thing. Every company has an official one and also a few “unofficial” charts. Look at how people are structured and what the reporting structure looks like and it will tell how the company is run, what is important to them, and how they think about their product and services and the market in general. Although it seems that for certain departments the org chart doesn’t vary much (take finance, sales, even engineering), for Marketing departments the org chart can be all over the place. Marketing is probably an area that changes more…
  • Marketers Need to Get Their Stories Straight

    Daniel Kuperman
    9 Apr 2014 | 1:13 pm
    As marketing professionals we all know the importance of storytelling, and with the current hyper-focus on all things content marketing, being able to tell stories is not just a requirement for modern marketers,  but is magnified by the different ways in which your stories can be disseminated. The interesting thing is that according to a recent survey by the Content Marketing Institute (B2B Content Marketing – 2014 Benchmarks, Budgets, and Trends–North America), although 93% of B2B marketers report using content marketing as part of their marketing strategy, only 42% of B2B…
  • Best Practices for Webinar Landing Pages

    Daniel Kuperman
    27 Jan 2014 | 9:00 am
    Webinars are a great way to generate leads in the B2B world because not only of the fact that you will have a captive audience for the duration of most of the presentation, it also yields a ton of content possibilities. But what good is all the work in putting together a nice webinar if your registration rates suck? The problem could be with your webinar registration or landing page. It might sound trivial, after all webinars are routine for many B2B marketing organizations, but if you take a look at most webinar registration pages, some of them lack good design and basic optimization…
 
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    DR4WARD

  • What Is The Paradigm Shift From Online To Offline Marketing? #infographic

    Dr. William J. Ward aka DR4WARD
    3 Aug 2015 | 4:50 am
    What Is The Paradigm Shift From Online To Offline Marketing? #infographic SoftSystemSolution I look 4Ward to your feedback. Keep Digging for Worms! DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be found here: https://www.rebelmouse.com/dr4ward/ Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/ Follow DR4WARD…
  • What Are Some Tips For Getting More Retweets, Favorites, and Clicks? #infographic

    Dr. William J. Ward aka DR4WARD
    3 Aug 2015 | 4:44 am
    What Are Some Tips For Getting More Retweets, Favorites, and Clicks? #infographic from sumall based on Fast Company's article, Twitter 101: How to Get More Clicks, Retweets, and Reach I look 4Ward to your feedback. Keep Digging for Worms! DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be found…
  • How Quickly Has Snapchat Grown and How Does It Compare To Other Social Platforms? #infographic

    Dr. William J. Ward aka DR4WARD
    3 Aug 2015 | 4:37 am
    How Quickly Has Snapchat Grown and How Does It Compare To Other Social Platforms? #infographic WebPageFX I look 4Ward to your feedback. Keep Digging for Worms! DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be found here: https://www.rebelmouse.com/dr4ward/ Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/…
  • What Are The Fantastic Benefits Of Napping And What Length Nap Is Ideal? #infographic

    Dr. William J. Ward aka DR4WARD
    30 Jul 2015 | 2:27 am
    What Are The Fantastic Benefits Of Napping And What Length Nap Is Ideal? #infographic Artur84 FreeDiitalPhotos.net via ThinkingHumanity I look 4Ward to your feedback. Keep Digging for Worms! DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be found here: https://www.rebelmouse.com/dr4ward/ Find DR4WARD resources on…
  • What Are 7 Questions To Audit Your Social Media Marketing Strategy? #infographic

    Dr. William J. Ward aka DR4WARD
    30 Jul 2015 | 2:23 am
    What Are 7 Questions To Audit Your Social Media Marketing Strategy? #infographic SproutSocial I look 4Ward to your feedback. Keep Digging for Worms! DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be found here: https://www.rebelmouse.com/dr4ward/ Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/ Follow DR4WARD…
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    Construction Marketing Made Simple!

  • Contractor Marketing Swipe File Tip: Steal This Font Tip Now!

    Darren
    27 Jul 2015 | 6:54 am
    The contractors I speak to each week who are trying to differentiate themselves from their competitors could stop a team of oxen. Problem is, there is only so many ways you can build a deck, only so many ways you can make a kitchen remodeling client feel special, or provide “the best customer service experience” in the trades. At the end of the day, nothing you say to a prospect either in person or online is going to be that much different. But I have an idea on how to show it… A few weeks ago I had a cold, I was miserable and stuck in the house. Summer colds suck and I…
  • Construction Marketing Idea: Setting Up Your First Blog in Four Steps

    Gina S.
    22 Jul 2015 | 5:01 am
      When your business’s reputation is based solely on the work that you are able to do, a contracting blog can be one of your most invaluable construction marketing tools. Unfortunately, unless you’re also a technologically savvy individual, setting up your own blog can be an intimidating experience. Do you need to use a template? Are you going to need to set aside the time to learn a new, complicated programming language? Or are you going to need to carve a new niche in your budget to have someone set up and maintain a blog for you? Don’t worry, we have the answers…
  • 5 Construction Marketing Keyword Tips

    Sam
    16 Jul 2015 | 5:18 am
    Construction keywords Vs industry terms – Search Engine Basics. We’ve all fallen into that trap once or twice: you rely on industry terms that most people outside the contracting industry won’t understand to impress your new potential clients. When you’re setting up a website or blog, it may be tempting to toss a few of those industry terms in as well to bring errant web browsers to your page. While it may work on the human customers that you work with, there is one thing that it won’t work on: Google. Search engine optimization, otherwise known as SEO, can…
  • 5 Signs it’s Time to Update Your Construction Website

    Sam
    14 Jul 2015 | 3:16 am
    Is it time for a website overhaul? After getting their websites created, some contractors never give a second thought to giving refreshing or updating it. Even the nicest looking website needs some care and feeding to help it perform better and reach a new group of visitors. So how do you know if your website needs an overhaul? You can start by asking yourself the following questions: How old is your website? Very few contractors have time to update their websites every month or even ever few months, and truth be told, it is not really necessary. Unless you have changed your contact…
  • Construction Marketing is About Know, Like & Trust

    Sam
    30 Jun 2015 | 5:16 am
    Know Like Trust What is it and how do I use it to grow my business? Construction marketing is about increasing the popularity of your website, and for that matter, your company, and one of the best ways to do it is through the “know, like, trust” factor. The secret sauce to your business’s success. Once you are confident that you have quality website content that is well-suited to your target audience, the elusive element becomes captivating that audience. How will they know you exist? How do you make them like you? How can you build trust into an online relationship between…
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    Webolutions

  • Denver Digital Marketing Agency Gets New Office

    Teri Vannoy
    14 Jul 2015 | 6:37 am
    On June 26, 2015, we bid a fond farewell to the space that had been the corporate home of Webolutions for the last 10 years and moved two blocks south to the Legacy Cascades building at 6300 S. Syracuse. Although we changed cities to Centennial, we didn’t change our mission to make a positive difference in the world and in the lives of those around us. We look forward to welcoming you to our new space and working with you to develop comprehensive marketing programs that deliver results. Our New... Read More The post Denver Digital Marketing Agency Gets New Office appeared first on…
  • Do You Care? Then Prove It! Show Customers You Care

    Doug Griffin
    13 Jul 2015 | 3:11 pm
    We have all heard from countless organizations that they really care about their customers. In fact, I would wager that pretty much any company would claim that they care about their customers. However, the fact of the matter is that most act, at best, ambivalent toward their customers. Few are truly going out of their way to prove that they care. When we work with clients on their Market Positioning Action Plan, one of the areas we identify is their Brand Experience. Many clients want the overall experience for their... Read More The post Do You Care? Then Prove It! Show Customers You Care…
  • Webolutions Launches New Custom Designed Responsive Website for Vision Care Specialists

    Amy Martinez
    13 Jul 2015 | 2:08 pm
    Client Name: Vision Care Specialists Client Website URL: www.VisionCareSpecialists.com Project Type: New Responsive Website for Vision Care Specialists Client Background: Vision Care Specialists is the largest independent eye care practice in the Rocky Mountain region. Founded in 1974, the focal point of the company has always been to deliver excellence in optical, medical and general eye care for their patients. With four locations in the Denver Metro area to choose from, there is a convenient location near you. Specific Project Goals & Challenges Improve their image / reputation as a…
  • 3 Completely Different Events. One Important Theme. Community.

    John Brackney
    13 Jul 2015 | 12:58 pm
    What does a week of community engagement events look like? The beautiful thing about community engagement is there is not just one way to achieve it. Let’s take a look at three very different approaches that all share the common, and very important, theme of community. Last week, Webolutions held an open house at our new home in Legacy Cascades in Centennial for the 34 businesses and their 600+ employees who are our new neighbors. Webolutions was two blocks north for the last 10 years in the wonderful community of Greenwood Village,... Read More The post 3 Completely Different Events. One…
  • Get the Most Out of Your Big Ideas with Content Repurposing

    Jody Martin
    9 Jul 2015 | 2:34 pm
    How many brilliant ideas do you have a day? A month? A year? Having unique, original ideas ain’t easy no matter what field you’re in. That’s why making the most of every new idea is a key element of a successful content marketing program. A smart content repurposing plan will account for different individual preferences for content consumption and the different ways you plan to distribute the content. Content Consumption Preferences There’s no question that different people learn in different ways. Some are readers, some prefer video or visual imagery,... Read More The post Get the…
 
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    Austin & Williams

  • Cheers to Creative Slogans!

    Henry Luhmann
    22 Jul 2015 | 10:04 am
    “Beer Speaks, People Mumble” reads the slogan on my bottle of Lagunitas. Well, the delicious taste certainly spoke to me. In today’s media-saturated environment, consumers are bombarded with thousands of advertising messages daily. One fast way to cut through the clutter and capture a prospect’s attention is with an effective advertising slogan. In five words or so, your potential customer gets the benefits they can expect when choosing your product or service. On a higher level, it can help establish your company brand. Often, slogans don’t actually mention the company name or…
  • Welcome, Heather!

    Jessica Guidoboni
    16 Jul 2015 | 8:35 am
    Greetings, Heather Monetti and welcome to Austin & Williams. Heather joins our art department as a senior art director. When Heather’s not designing or catching fish (see above!), she also skateboards as an extra for TV and movies. You may see Heather in the upcoming film Three Generations with Naomi Watts and Susan Sarandon. Welcome aboard, Heather! The post Welcome, Heather! appeared first on Austin & Williams.
  • Two Less Fish in the Sea! 

    Jessica Guidoboni
    15 Jul 2015 | 1:10 pm
    Today we celebrated our Senior Art Director Jerry’s upcoming nuptials with a surprise guest — his fiancée Lauren!  Lauren joined us for our Wiener Wednesday barbecue and practiced cutting the cake before the big day next week. Congratulations Jerry and Lauren! Everyone here at Austin & Williams wishes you the very best. The post Two Less Fish in the Sea!  appeared first on Austin & Williams.
  • Responsive Design Welcomes the Smartwatch

    Frank Durante
    15 Jul 2015 | 10:08 am
    We hear it all the time: “Technology is always on the move.” Faster information, smaller footprints and ingenious algorithms flood the masses as our world gets more integrated, more sophisticated and more refined. While many people still appear to be adopting technology as a whole new species, most of us have finally learned how to assimilate this breed into our daily lives in nearly transparent ways. No piece of technology has done this more than the smartwatch. The smartwatch has been yearned for by society for decades. As a result, the industry has evolved wearable technology from…
  • Programmatic Buying Solutions for Digital Advertising

    Fletcher Adamo
    7 Jul 2015 | 6:34 am
    In today’s technology-driven landscape, we have the ability to target, reach and engage consumers across their devices throughout the day, regardless of the content they are consuming. This precision is possible because of the shift to programmatic buying for digital advertising. Programmatic buying allows us to use audience insights and data to reach the right people, at the right moments, in a scalable, cost-efficient and -effective way. A recent study of Google found a majority of advertisers are spending at least 20% of their ad budgets programmatically—and it’s expected to continue…
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    Marketing and Social Media

  • Creative Blog Content: How to Use .GOV Material for Resourcing and Writing by Lisa Chapman

    Lisa Chapman
    28 Jul 2015 | 5:15 am
    Are you looking for fresh, interesting ideas for your blog? Well, if the U.S. government feels that certain topics are important enough to publish for US citizens, chances are that you’ll find something of value on those  .gov sites as well. A great source for valuable, targeted articles and content can be searched and used almost verbatim from: www.usa.gov.  The federal government cannot copyright their content – it is public domain information and may be used by anyone for any purpose.  But be careful – the content must be written by a government agency, and NOT in…
  • 8 Awesome Apps to Stay Relevant by Lisa Chapman

    Lisa Chapman
    14 Jul 2015 | 7:58 am
    GUEST AUTHOR: Ankara Krishnamurthy Today, an active social media presence is indispensable in order to stay above the competition. Unfortunately, most people don’t have time to painstakingly go through piles and piles of content to discover something relevant for their audience. Fortunately, however, there are apps that can do this for you. By cutting down the time you invest in social media management, these apps let you concentrate on your business rather than on what to tweet next. 1) DrumUp: DrumUp is a FREE content discovery and scheduling app that’s gaining traction among…
  • TrackMaven Studies the Best Blog Writing by Lisa Chapman

    Lisa Chapman
    29 Jun 2015 | 2:46 pm
    Tips for Getting More Engagement and Shares Justin Hall, a student at Swathmore college, created the first blog in 1994. In the 21 years since then, blogging has grown in popularity and is now a staple of modern life – and content marketing. A great blog goes a long way toward creating the modern success story. But how do you know what makes a great blog post? TrackMaven wondered the same thing and recently researched 4,618 blogs to find the answers. So what did they find in the 1,167,426 posts and 1,915,428,305 social shares which those blogs represent? Here are the five essentials…
  • Can you REALLY get value from Fiverr.com? by Lisa Chapman

    Lisa Chapman
    15 Jun 2015 | 6:00 am
    How to save money and get great results using Fiverr.com My wonderful friend and PR Professional Aileen Katcher wrote a controversial blog post about Fiverr.com on June 17, 2014. It caught my eye because we see the issue differently – way differently! Although it’s admittedly out of context, I quote what I see as the controversial parts of her post: “A friend with a successful marketing firm recently ventilated to me about an experience she had with a client that was driving her to drink. It seems he bought a logo on the website Fiverr.com for $5 and then didn’t like it … I…
  • How to Market Yourself as a Professional Speaker by Lisa Chapman

    Lisa Chapman
    29 May 2015 | 8:46 am
              Get Your FREE Media Kit Templates Professional Speaking – Secrets to Success As a professional speaker, effectively marketing yourself is undoubtedly critical to your success. In this post, we provide you with pointers, templates, media kits and images – all FREE for your unlimited use, to boost your success. Marketing means that you must advertise your skills and talents. Since many people just don’t do that, they end up leaving their career to the wind. You must work smart…
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    Smedio - Business Ideas Worth Sharing

  • 3 Ways to Use Facebook for Lead Generation

    Mike Bird
    28 Jul 2015 | 8:31 am
    Are you effectively using Facebook for lead generation? If your small- or medium-sized business doesn’t have a Facebook business page, then you’re missing out on some serious lead generation opportunities. Facebook is an easy way to stay in touch with your consumer base and build strong brand awareness and loyalty. Best of all creating an account is free, and the site in general – even its advertising options – are user-friendly. But advertising and generating strong leads on Facebook takes more than just having an account. While posting regularly is a great way to communicate…
  • 5 Landing Page Myths Holding Back Your Conversion Rate

    Sebastien Boyer
    22 Jul 2015 | 10:43 am
    A landing page is the door to a prospect’s wallet. If there’s one question a digital marketer dreads, it’s “What’s your increase in conversions? In a business where advice about what to do and what not to do to get better sales, get more email signups, encourage more downloads and so on abound everywhere you turn; what do you really do to make a difference to your business? I would go so far as to say, there are some truly terrible pieces of advice that many marketers still use as guiding stars on the path to ultimate glory – improved conversions. Here’s my pick of the top…
  • How Marketing has been changed in the Hands of Mobile

    Juned Ghanchi
    13 Jul 2015 | 8:22 am
    Is your marketing tactics in sync with the latest mobile marketing trends and insights or just keep on going without much consideration about what’s happening around?  Did you give it a thought that your consumers are in loss when they just cannot find your offerings easily on their device? Even if you are already into mobile marketing, have you given it a perfect boost by complying with the latest UI standard and facilitating personalized user experience? These are some of the most crucial questions that every marketer should ask for when evaluating her position in respect of…
  • Online Shopping Habits of Women and Men You Need to Know

    Douglas Idugboe
    9 Jul 2015 | 1:13 am
    Online shopping habits of women and men are different and continue to evolve. Did you know that men are more likely to research products before buying online, while women are more receptive to other people’s opinions? It’s facts like this that drive sales for online businesses who choose to segment their marketing messages and promotional materials, since although some of the trends overlap, women and men are actually quite different in how they absorb information online and how they choose to purchase products and services. Created by Ecommerce Platforms, this infographic explores how…
  • 8 Social Media Lessons Big Companies Can Learn from Small Businesses

    Simon Horton
    6 Jul 2015 | 8:58 am
    Social media lessons are being thought by small businesses everyday. While there is no age to learn, there is no one source to learn from. You can absorb great lessons from inanimate objects like an hourglass to your pets playing in the yard. Here are 8 niceties of social media management exercised by small businesses that can be valuable for their bigger counterparts. 1. Enthusiasm Renowned businesses have established their brand presence in markets, and it has been a long time they bore the passion looking for more economic options to outreach their prospects. Moreover established…
 
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    Great B2B Marketing

  • How Do Potential B2B Buyers Find You?

    Christopher Ryan
    21 Jul 2015 | 10:56 am
    There are hundreds of articles, blogs and papers on the subject of finding B2B prospects.  The conversation goes something like […] The post How Do Potential B2B Buyers Find You? appeared first on Great B2B Marketing.
  • Why Pattern Recognition is so Important in B2B Marketing

    Christopher Ryan
    7 Jul 2015 | 12:28 pm
    You might think that pattern recognition is an unusual subject for a B2B marketing guy to be discussing in his […] The post Why Pattern Recognition is so Important in B2B Marketing appeared first on Great B2B Marketing.
  • Can You Really Use Marketing to Shrink the B2B Sales Cycle?

    Christopher Ryan
    24 Jun 2015 | 10:38 am
    It seems at least once a week that I talk to a B2B company about how to shrink their sales […] The post Can You Really Use Marketing to Shrink the B2B Sales Cycle? appeared first on Great B2B Marketing.
  • Criteria of Efficient B2B Lead Generation Processes

    Christopher Ryan
    16 Jun 2015 | 12:35 pm
    My team and I are always preaching the doctrine of the consistent and predictable lead generation engine as a key […] The post Criteria of Efficient B2B Lead Generation Processes appeared first on Great B2B Marketing.
  • Why a Powerful Brand Strategy is Crucial to Your Lead-to-Revenue Plan

    Christopher Ryan
    2 Jun 2015 | 8:52 am
    When I published my recent book, The Essential Guide to Building Your Lead-to-Revenue (L2R) Machine™, I chose brand strategy as […] The post Why a Powerful Brand Strategy is Crucial to Your Lead-to-Revenue Plan appeared first on Great B2B Marketing.
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    Professional Services Marketing Today

  • The Future of CPA Marketing

    Lee Frederiksen
    3 Aug 2015 | 6:08 am
    For years, CPA marketing evolved only gradually, moving forward by the force of inertia. Firms knew what worked, and so they dutifully did what they needed to do. Typically, that meant cultivating a referral network in the community (particularly bankers and lawyers), serving in volunteer capacities (such as on non-profit boards), and sponsoring a charity golf outing here and there, with the occasional speaking engagement thrown in. For a while, this was enough. But powerful forces are reshaping the marketplace, and CPA marketing must adapt to keep up. What are these changes, and how can…
  • How to Use LinkedIn Showcase Pages to Connect With Your Audiences

    Kathy Dam
    31 Jul 2015 | 2:45 am
    You understand that social media marketing is important—and that LinkedIn is a great way for professional services providers to connect with prospects. In fact, it’s the social media network for business professionals. Remember that about 60% of your buyers are checking your firm out on social media before purchasing. And 75% of those prospects are looking you up on LinkedIn. But if you’re like many professional services firms, you have a range of service offerings and multiple audiences that you’re catering to. And when you’re promoting multiple services,…
  • Why Your Technology Services Firm Can’t Rely on Word-of-Mouth for New Business

    Nikki Poe
    30 Jul 2015 | 10:55 am
    As a technology services firm, you’re probably always looking for ways to acquire new clients. Although it’s not surprising that an existing relationship with a service provider is often the deciding factor for clients, too many firms are relying solely on word-of-mouth from current clients to bring in new business. Recent research from the Hinge Research Institute shows that 81.5 percent of professional services firms have received referrals from people they have never even worked with. This raises the question of how? By building an online brand that focuses on high visibility…
  • The Top 11 Mistakes Your B2B Website Should Avoid

    Renee Servinsky
    29 Jul 2015 | 2:05 am
    55 percent of readers stay on a web page for less than 15 seconds. That's not a lot of time to grab their attention. But it's critical you do. Your B2B website is a key component of how you sell your services to clients. It's often the first stop potential buyers make when evaluating your firm. Attracting a potential new client is hard work no matter what, so the last thing you want is to have your website turn those prospects away. Make your website work for you, not against you, by avoiding these 11 website mistakes: 1. Not having a responsive website. Internet usage on mobile…
  • 7 Strategies to Generate Better Accounting Leads

    Lee Frederiksen
    28 Jul 2015 | 1:34 am
    Why is it so challenging to generate qualified accounting leads? There are a couple of good reasons. First, accounting is a service that every business needs, so there is a lot of competition. And since many of the same accounting principles and skills apply across industries, many firms are competing for every company out there. Second, there are compliance requirements that force businesses to use certain services (audit and taxes, for starters), so there is a sense that if I must do it, at least I should try to minimize costs. The result is as inevitable as death. Accounting services…
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    Aaker on Brands

  • What Brands Can Learn from Damien Hirst

    9 Jul 2015 | 12:00 am
    Observing brands in contemporary art can be instructive, especially for brands selling services or products that matter to them but have functional benefits that are hard to objectively value such as wine, financial advice, consulting and sometimes automobiles.Contemporary art, non-traditional art from 1970, can sell for incredible amounts, amounts that do not seem to be objectively merited. For example, a Damian Hirst mounted shark in the Metropolitan Museum of Art under the title “The physical impossibility of death in the mind of someone living” is said to be worth $12 million. There…
  • The Uniqlo and MoMA: A Partnership that Wins

    1 Jul 2015 | 12:00 am
    On May 3, 2013 Uniqlo became the exclusive, multi-year sponsor of the New York Museum of Modern Art’s Friday night program, which offers free admission in the evenings. Almost a year later in March of 2014, Uniqlo launched SPRZ NY (Surprise New York) in partnership with MoMA. Under SPRZ NY, Uniqlo puts artwork inspired by top contemporary artists such as Andy Warhol, Jean-Michel Basquiat, and Keith Haring on some 200 items that will sell from $6 to $50. Some of the artists, including Ryan McGinness, will personally design clothing items based on their works hanging in the museum. It’s…
  • Google: Talent Trumps Experience

    18 Jun 2015 | 12:00 am
    Google is undoubtedly one of the most amazing success stories of our time, with a market cap of over 365 billion making it one of the top three or four most valuable firms in the world. How did they do it?The book, Google: How Google Works by Eric Schmidt and Jonathan Rosenberg provides several explanations behind their story, but I was struck by Google’s rather unique perspective on people.When hiring, training and promoting people, most managers in most firms focus on finding, leveraging or developing relevant experience. It dominates from the hiring interview to career management. Not at…
  • The 3 Most Influential Branding Books Still Influencing Today

    20 May 2015 | 12:00 am
    Three books, all written over a half century ago and published within a three year period in the mid-sixties, may have influenced my thinking with respect to marketing and branding strategy more than any other books written since. The authors are Peter Drucker, Ted Levitt, and Alfred Sloan.Managing for Results, by Peter DruckerIn my view, this is the best single book on management in the market, and it’s still remarkably relevant today. The book states that executives should exploit opportunities rather than solve problems, and then allocate resources accordingly. It really paved the way…
  • Framing Your Subcategory: Lessons from a Linguist

    7 May 2015 | 12:00 am
    Don’t Think of an Elephant!, by UC Berkeley linguist Goerge Lakoff, is important to every brand strategist. One of its most powerful points is that it explains how, within a political setting, Republicans so often win policy arguments. The answer is in the framing. Republicans are just very good at it. Lakoff’s insights directly apply to branding.Framing dictates the discussion and the decision. It affects how we see the world, how we process information, whether that information is distorted, how we interpret it, what behavior occurs, and whether attitude and behavior change is even…
 
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    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • The Quickest And Easiest Way To Succeed In Email Marketing

    Wil Hart
    24 Jul 2015 | 8:30 am
    You have been asking this one important question… I will answer that question for you, but first lets clear the air with a counter-question. “What has been holding you back from crushing your business goals?” You may reply with one or more of the following: “I can never stay focused.” “I wear too many hats.” “There isn’t enough time in the day.” “I need more support.” “I don’t know where to start.” … (this list can go on for days, but we won’t do that right now) So, the initial question that I know is on your mind is: “How can I be successful with email…
  • How Much NOT Following Up Is Costing You – And How To Fix It

    Sydni Craig-Hart
    21 May 2015 | 8:35 pm
    We have the best of intentions to follow-up on interest in our business. As well we should, because the fortune we want to make is in the follow-up. The people we meet when we’re out networking, speaking or who are referred to us represent thousands, tens of thousands, maybe even hundreds of thousands of dollars in revenue for our business. Our “best intentions” to follow-up are great, but intentions alone seldom create results. ACTION gets you results. The first action you want to take with a new prospect is to welcome them into your community. You can do this by introducing them to…
  • Small Business Marketing Company, Smart Simple Marketing, Named 2015 Diverse Supplier of the Year

    Sydni Craig-Hart
    20 May 2015 | 6:09 am
    Western Region Minority Supplier Diversity Council (WRMSDC) recognizes Bay Area firm above hundreds of small businesses in Northern California, Hawaii and Nevada. San Francisco, CA (PRWEB) May 20, 2015 Sydni Craig-Hart and Nino Campos at WRMSDC Awards Gala The Western Regional Minority Supplier Development Council (WRMSDC) has selected a San Francisco bay area small business marketing company, Smart Simple Marketing, as its Supplier of the Year for 2015 (Class 1). The organization, which champions the use of minority-owned businesses in the corporate procurement process throughout Northern…
  • How to Create a Social Media Posting Schedule

    Sydni Craig-Hart
    16 Apr 2015 | 8:58 am
    You know that sticking to a schedule is important for your business. It helps you get things done, and keeps everything running smoothly. The same is true when it comes to your social media marketing. Understand which networks are right for your business before creating a posting schedule. Most businesses use Facebook first. But you may also want to get setup on Twitter, LinkedIn, Pinterest, or Google+ — depending on the audience you’re trying to reach. If you’re not sure where your audience is hanging out, this cheat sheet should help:      Now you need to decide how you want to…
  • How to Get REAL Results Using Social Media To Market Your Business

    Sydni Craig-Hart
    3 Apr 2015 | 3:07 pm
    Do you have a love / hate relationship with social media? You love how fun and easy it is to connect with family and friends. You have fun discovering and sharing new brands. But when it comes using social media to market your business, you struggle to figure out how to get paying customers and real results. Here are 5 proven tips to help you get a return on the time and effort you spend on social media marketing:      1. Completely fill out your profiles – You never get a 2nd chance to make a first impression. 

When a person stops by your profile, make sure they are greeted by a…
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    TrinityP3

  • Why a CMO engaged TrinityP3 for a digital team transformation – Case study

    Anton Buchner
    2 Aug 2015 | 4:36 pm
    Client Category – Media brands Challenging problem: A leading Australian CMO was looking for an independent and objective assessment of the effectiveness and efficiency of a digital team including SEO, paid performance, programmatic media planning and buying, social media, content marketing, data analytics, digital technologies, third party systems, and campaign reporting. Solution: The Marketer engaged TrinityP3 to assess the: level, mix and capabilities of current resources current processes within the organisation, across multiple divisions, and externally with their media agency…
  • Why your media agency should love to give you value and not just drive down costs

    Claus Schiko
    30 Jul 2015 | 3:56 pm
    This is a guest post by Claus Schiko, Procurement Category Manager, Media & Marketing at Pandora, Demark. Claus is a respected professional member of the media community with 20+ years experience working for some of the industry’s biggest companies. Race to the bottom The race to the bottom has been talked about for years. And some advertisers are already there. The costs cannot really get much lower without the media agency having to pay the advertiser for actually booking their media space. Still the advertiser is pushing for more, because the CFO/CEO is looking for “easy…
  • Managing Marketing – Journalists, confidentiality, PR and pitches

    Darren Woolley
    28 Jul 2015 | 3:45 pm
    Managing Marketing is a podcast hosted by TrinityP3 founder and global CEO, Darren Woolley. Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. Nic Christensen, Deputy Editor of marketing news site, Mumbrella, shares his thoughts on how well or perhaps how poorly agencies and marketers engage with journalists. He and Darren discuss the role of journalists covering a…
  • Why the media agency ‘Mediapalooza’ could be a huge waste of time

    David Angell
    26 Jul 2015 | 3:55 pm
    This post is by David Angell, General Manager of the fast-growing Melbourne market, and national Head of Media at TrinityP3. In these roles, David brings his media-specific, broader commercial and relationship expertise to bear on a diverse range of projects, with one core objective – achieving beneficial results for our clients. Do you watch soap operas? Of course you don’t, you’re all busy executives with crippling workloads. But I bet most of you can remember them from younger days. Whatever the soap opera, for purposes of viewer entertainment and retention, obligatory…
  • Is marketing procurement an investment or an insurance policy?

    Darren Woolley
    23 Jul 2015 | 4:26 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Earlier this year I took a conference call from the procurement team of a potential client. They wanted to discuss if we could benchmark their media agency fees in one of their particularly large markets. After the initial introductions and discussions on the project, one of the…
 
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    Inbound Unwound - Marketing Insights

  • 4 Tips To Develop The Perfect Inbound Marketing Buyer Persona

    3 Aug 2015 | 5:02 am
    Good inbound marketing content strategies start with a fully developed buyer persona. This sketch of your ideal customers, their personalities and their buyer pains helps you develop topics for inbound marketing content that attracts the kind of leads that are easy for your inbound sales department to convert. Many marketers, however, struggle to develop their buyer personas. “They’re all different!” is a common complaint. Even worse is when sales and marketing departments simply say, “They’re people who need [insert business’ service here].” Without a fleshed out buyer persona,…
  • Your Sales Emails Suck. Here’s How To Fix Them.

    31 Jul 2015 | 5:00 am
    How many emails hit your inbox every day? 50? 100? Maybe more? Whatever your number, there are two broad categories these messages fall into: emails you want to read, and emails someone else wants you to read. Sales emails, by definition, fall into the latter category. When sales emails fall into this category, they get put on the backburner; they’re bypassed for something more important, filed for later review, deleted or otherwise forgotten about.
  • Good Clicks, Bad Clicks & The Fallacy Of CRO Best Practices

    30 Jul 2015 | 5:00 am
    How often do you analyze the performance of your landing pages and find that traffic has increased, but not leads? Any time you see this occurring and try to correct it, you’re actively engaging in conversion rate optimizationCRO Our friends at HubSpot use this definition for CROConversion rate optimizationis “the process of creating an experience for your website visitors that'll convert them into customers.”
  • It's Official: Inbound Marketing Killed Outdoor Advertising

    29 Jul 2015 | 5:00 am
    I was driving to work the other day and noticed this electronic billboard near our office (see image). Sorry for the pixelation, but electronic billboards don’t photograph well. The billboard says: "Out-of-Home" and "The Original Search Engine." It's basically stating that outdoor billboards are the original search engine. Do they actually understand how search works? It doesn’t seem like it. Instead, this shows me that outdoor advertising is officially dead. It acknowledges that people have focused their search for products and services on Google, Yahoo and Bing.
  • Inbound Marketing Vs. Growth Hacking — Why One Outperforms The Other

    28 Jul 2015 | 5:00 am
    Reading “growth hacking” and “Donald Trump” in the same sentence is an odd juxtaposition, indeed. But these two disparate concepts share common characteristics. First, they’re both undeniably provocative. Second, they’re entirely overrated. Trump’s bombastic commentary since he’s been in the spotlight as a 2016 presidential candidate has relegated his candidacy to a sideshow. (In fact, the Huffington Post has stopped covering Trump’s presidential bid in its “Politics” section. You’ll need to check “Entertainment” for the latest updates.) Growth hacking, with all…
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    DMR

  • By the Numbers: 15 Amazing Polyvore Statistics

    Craig Smith
    2 Aug 2015 | 6:13 pm
    Ever Wonder How Many People Use Your Favorite Social Networks and Apps? find out here Community-based, ecommerce site Polyvore has been around for quite a while, but have done a pretty decent job building up a loyal following and a strong platform while staying pretty well under the radar. That all changed with last week's announcement that Yahoo is buying Polyvore for an undisclosed amount. So what is it that Yahoo's latest acquisition has to offer? Here are the more interesting Polyvore statistics that I was able to dig up.
  • 1,000’s of Marketing/Communications Jobs Available from Companies Like Target, Hyundai, NBC and the NFL

    Craig Smith
    31 Jul 2015 | 2:54 pm
    Ever Wonder How Many People Use Your Favorite Social Networks and Apps? find out here Countless new jobs have been added to the DMR advertising/communications/marketing jobs board recently. This week's board features awesome opportunities from employers like Target, Hyundai, NBC and the NFL. If you are actively seeking new employment or just window-shopping, be sure to check out what is available here.
  • LinkedIn Reports Continued User Growth

    Craig Smith
    30 Jul 2015 | 6:42 pm
    Ever Wonder How Many People Use Your Favorite Social Networks and Apps? find out here The Q2 FY2015 quarterlies continue to roll in along with updated user totals. Today's entry is LinkedIn. Everyone's favorite professional social network now claims to have
  • Facebook’s Monthly and Daily User Totals Continue to Skyrocket

    Craig Smith
    29 Jul 2015 | 3:36 pm
    Ever Wonder How Many People Use Your Favorite Social Networks and Apps? find out here Facebook released their Q2 2015 quarterly earnings report today and within it contained updated monthly and daily active user tallies. As of June 30, 2015, Facebook had an incredible...
  • Twitter Releases New User Totals

    Craig Smith
    29 Jul 2015 | 3:35 pm
    Ever Wonder How Many People Use Your Favorite Social Networks and Apps? find out here Quarterly earnings time is upon us, which means that most of the publicly traded companies are issuing updated user totals. Twitter reported their latest numbers on Tuesday and we now know that, as of June 30, they had...
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    New Media and Marketing

  • Luxury Travel Taking Off

    richmeyer
    29 Jul 2015 | 2:02 pm
    Want to rent a Porche next time you go on vacation?  Hertz can make that happen.  Want a butler and private chef for your private beach?  You can now make that happen as the luxury travel market is starting to expand into the travel market. It used to be that you booked a hotel and car rental that offered the best value, but today’s aging Boomers, who have a lot of income, and young millionaires want the experience everything their fat wallets can afford, and that’s a lot. The key question is whether someone who wants to drive a Porche for a weekend will go to Hertz or…
  • 10 Reasons for social media marketing’s demise

    richmeyer
    24 Jul 2015 | 3:59 am
    The good news is that consumers are spending more time on social media, the bad news is that they don’t want brand interfering with their social media time.  The San Francisco Chronicle discussed a recent Gallup survey citing that social media does not impact consumer purchasing decisions as much as it used to. The management changes at Twitter and the site’s continued challenge to increase its active users is a clear indication that something is terribly wrong with social media marketing.  I keep seeing irrelevant Tweets in my feed and frankly, I just don’t use Twitter as…
  • Boomers: The world has never before seen such a powerful market

    richmeyer
    18 Jul 2015 | 2:41 am
    While there is a lot of talk and data around Millennials marketers seem to be confused by aging Boomers who, in 2017, are approaching half of the U.S. adult population and control a full 70 percent of the disposable income. By 2050, there will be 161 million 50-plus consumers, a 63 percent increase over 2010.   Globally, the spending power of consumers age 60 and older will hit $15 trillion by the end of this decade, up from $8 trillion in 2010, according to research from Euromonitor.  According to Business Week baby boomers, 8,000 of whom turn 65 each day in America, have reinvented each…
  • Working in marketing: Power Point hell?

    richmeyer
    14 Jul 2015 | 12:12 am
    How many times have you heard the expression “we need a deck…” ?  This usually means countless hours of working on a Power Point presentation that is likely to be edited and reedited wasting your time while consumers and customers pass on your brand because you’re too busy creating a presentation.   I have been in Power Point hell creating decks as long as 80 pages and it’s not fun.  The worst seems to be when someone in the process decides to remove key data or insights.  Here are some suggestions to market your Power Point internally and get your audience…
  • 81% of Moms read 5+ blogs per week

    richmeyer
    8 Jul 2015 | 10:41 pm
    Mom Central Consulting surveyed over 900 Moms to understand the power of peer influence.   From searching for reviews online to asking friends for personal feedback, consumers look to peers for advice before making everyday purchases. In a culture where recommendations are shared through more and more channels every day, we wanted to understand which ones mattered most, especially to Mom! When online, Moms engage with brands and bloggers for different reasons.  Moms visit blogs to   (84%) read authentic content about topics that interest them (73%) discover great new products…
 
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    RELATIVITY

  • Jump start your work day…

    14 Jul 2015 | 11:16 am
    “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do, so throw off the bowlines, sail away from safe harbor, catch the trade winds... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Recognition vs. Favoritism

    Baker Creative
    29 Jun 2015 | 9:58 am
    Let’s be honest, we just like some people better than we do others. But managers and supervisors have to try to reward employees for reasons based job performance, not just on how much they like... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Why media relations matter…

    17 Jun 2015 | 1:45 pm
    The face of media has change drastically in the past decade. Many business evolve into content publishers and bloggers become targets for media outreach to drive engagement. Competition can be fierce... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • An Untapped Resource: 5 Reasons to Hire Seniors

    Baker Creative
    21 May 2015 | 9:29 am
    Today’s seniors don’t want to just sit around doing nothing, many of them want to work and have a lot to offer. Some need to work to maintain their lifestyles, others want social interaction... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Breaking News! New Anti-cyber Bulling class to help keep you and your family safe.

    18 May 2015 | 9:05 am
    Check out our Anti-cyberbullying week 4 segment: http://bit.ly/1LdIoqQ We are offering a online class to learn more at: http://bit.ly/1HpZ3cb. A discount is offered for a limited time only. The post... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Mark Di Somma: The Upheavals Blog

  • Brand participation: Not everyone is in the market at once

    markdisomma
    2 Aug 2015 | 2:19 pm
    By Mark Di Somma It’s tempting to think of consumers in binary terms in relation to the brands you are responsible for: in, or out; buying, or not buying; loyal, or not loyal. But for many brands, the status of an individual can be more complex. At any given point in time, people can take […]
  • The airbrushed brand is dying

    markdisomma
    30 Jul 2015 | 2:07 pm
    By Mark Di Somma The aspiration drive that has dominated how marketers think and what they strive to achieve in building a brand’s mythology is increasingly being seen by consumers as unattainable and fake. Buyers are drawing a line under what they perceive to be airbrushed brands. And the push-back is manifest in everything from […]
  • Building compassionate brands

    markdisomma
    27 Jul 2015 | 1:50 pm
    By Mark Di Somma In a recent address at Cannes, Monica Lewinsky made a plea for brands to play a more direct role in building a compassionate society: one where the power of social media to generate shame and humiliation (and gain money by doing so) was eschewed in favour of an environment that collectively […]
  • Brands and history

    markdisomma
    23 Jul 2015 | 2:03 pm
    By Mark Di Somma Everyone loves a good story, and the critical strength of heritage brands is that they have such stories in abundance. Little wonder then that as American consumer confidence starts to look up, the brands that remind consumers of what they have, where they are and where they’ve come from are doing […]
  • Time to share

    markdisomma
    21 Jul 2015 | 1:30 pm
    Maybe you have a brand issue you’re grappling with, or there’s an idea around brands/branding that you’d like a viewpoint on. If so, please email me at mark [at] markdisomma.com. I’ll pick my favourites and respond right here so we can all share. Let me know … Acknowledgements Photo of “listen” taken by Tim Pierce, […]
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    Zach Heller Marketing Blog - Zach Heller Marketing

  • Recommended Reading for Marketers – Part 10

    Zach Heller
    3 Aug 2015 | 7:45 am
    Welcome to the latest edition of our new weekly blog series, Recommended Reading. Each week, I’ll highlight something – either a book, or a blog, or a publication – marketers should read. I’ll give a brief summary and tell you why it’s important.Last Week’s Recommendation was Sexy Little Numbers by Dimitri Maex with Paul B. Brown.Today’s Recommendation = Guerilla Marketing by Jay Conrad LevinsonGuerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business is a precursor to the “growth hacking” movement so popular in some marketing…
  • “I” of the Consumer Week in Review

    Zach Heller
    1 Aug 2015 | 8:05 am
    Should you respond when a company references your brand by name in their marketing? It’s common for companies to compare themselves to a rival to stress how much more value they offer. But often it’s a smaller competitor comparing themselves to someone larger and more established. So responding to it might do nothing more than give it credibility. So take your time in choosing whether or not to answer back when you get called out. Try to determine whether or not it will do more harm than good first.Click below to check out last week’s posts:Recommended Reading for Marketers – Part…
  • Is BBB Accreditation Worth It?

    Zach Heller
    30 Jul 2015 | 9:45 am
    Is your business accredited by the BBB?The Better Business Bureau is one of the longest standing consumer trust organizations in the country. Their mission is to protect consumers from deceptive businesses or business practices.Being accredited by the BBB means that they have reviewed your business practices and put their stamp of approval on what you are doing. It’s a symbol to consumers that you are who you say you are, that the claims you make on your website and in your promotional material are true, and that the likelihood you’re going to rip them off is low.If your business is not…
  • Conversions vs. Followers

    Zach Heller
    29 Jul 2015 | 7:51 am
    What is the goal of your ad? That’s the question every marketer should ask themselves when putting together an advertising campaign.No matter what the platform, you have a couple of options when running an ad. You might want to increase brand awareness or likeability, you might want to drive traffic to your website or followers on social media, or you might want to drive sales or conversion.An ad works best when it attempts to one of those things, not all. And so it’s crucial to define your goals in advance.On social media sites, a lot of advertising is meant to do little more than…
  • Recommended Reading for Marketers – Part 9

    Zach Heller
    27 Jul 2015 | 6:49 am
    Welcome to the latest edition of our new weekly blog series, Recommended Reading. Each week, I’ll highlight something – either a book, or a blog, or a publication – marketers should read. I’ll give a brief summary and tell you why it’s important.Last Week’s Recommendation was ClickZ.Today’s Recommendation = Sexy Little Numbers by Dimitri Maex with Paul B. BrownThe subtitle to this book is How to Grow Your Business Using the Data You Already Have. And unlike some subtitles, this one holds true.If you read this book thoroughly, you will come away with a newfound appreciation for…
 
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    The Bullet | Branding Blog

  • Made For The Masses Or Me?

    Peter Gan
    29 Jul 2015 | 6:04 am
    Personalisation. All of us love our good ol’ Char Kuey Teow, but let’s admit that some of us prefer it less spicy with no bean sprouts or with more cockles and prawns. The list goes on for whatever that suits our fancy. We love things that are made according to our needs and preferences simply because these customized items are a way of saying “This is for me. This is who I am. I like it this way and I’m proud of it.” It’s similar to how special we feel when we hang the key chain that bears our initials on our backpack or how confident we are when we sport our trusty pair of…
  • Man VS Mascot: The Ultimate Battle

    Peter Gan
    22 Jul 2015 | 4:54 am
    Who would win in a fight between a gecko and an A-List Celebrity? In the real world, the celebrity would be having a feast (as far as feasting on geckos can go)! However, in the branding world, the gecko could easily usurp the reign of the mighty star. Mascots have been a marketing tool for at least a hundred years now. And whoever the first person was to utilize a friendly character to personify their brand probably had no idea of the genius he/she was partaking in. But we’ve noticed something strange here at the bullet: Of the many iconic mascots we recognize, from the Michelin Man to Mr.
  • In the name of Syukur

    Peter Gan
    15 Jul 2015 | 5:55 am
    We owe you an apology, oh Syukur. We took you for granted. We treated you like a fool. We thought you were meaningless; that you were cold, that you had no soul; coming to us only when you please. But then we realised, it was all us. We were the cold hearted fools who never saw you as what you truly are. Coming to you as we please, and thought happiness is what we choose it to be. Looking back, we realised why happiness hasn’t been the same. It was you Syukur, we were missing you. Happiness means so little without you around. You are the reason we treasure every moment in life: -    For…
  • Smells Like Good Branding: Perfume Ads and The Senses.

    Peter Gan
    8 Jul 2015 | 9:38 am
    Luxury perfume ads are an interesting breed. They are always slow and sultry, and often times ridiculously abstract – there are the ones with some young supermodel in a long flowy dress running up a winding staircase, or the one with the rugged A-list actor in a bespoke suit running towards a helicopter. They are unapologetically generic and predictable, yet they are oh so captivating. It is a hefty task to sell a product that can only be experienced through the sense of smell. And unlike food, you can’t really visualize a perfume scent. You can show me an image of a burger and I would be…
  • Achievement Unlocked, Boat Noodle Style

    Peter Gan
    1 Jul 2015 | 9:24 am
    If you’re a slurp fan, or know what it means to be one, you are very familiar with the Boat Noodle restaurants that have invaded certain hotspots in Malaysia. There are scarcely any Boat Noodle adverts around, yet you will hear about it through the grapevine, or even come across it in your social networks. And when you do, you’ll know just how many customers are attracted to their concept. So what are the mechanics behind Boat Noodle’s brand experience that is so captivating? Simple. The answer: Gamification. Gamification is the application of typical elements of game playing (e.g.,…
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    Create + Design + Market

  • What does it cost to build a custom website?

    Sherry Holub
    1 Aug 2015 | 12:46 pm
    I’m a member of several professional networking sites. One of the sites allows people to post web and marketing projects so that professionals on the site can respond if they are interested in it. The other morning I got an email notice that a new project was posted, so out of curiosity, I went to check it out.… Continue Reading
  • Email Marketing Can Boost Your Business

    Sherry Holub
    6 Jun 2015 | 4:30 pm
    Whether your business is looking to increase revenue through promotions, get in front of new customers, or just stay in touch with your existing ones, email marketing is an effective tool that can boost your business. Below, you’ll find some tips and statistics that show you how to make the most of email marketing and why it’s relevant to your business.… Continue Reading
  • The Problem with ASAP

    Sherry Holub
    17 May 2015 | 12:04 pm
    For years I’ve noticed the acronym, ASAP (as soon as possible) used when it comes to business. Many times there is also a serious disconnect when it comes to determining what should actually occur, “as soon as possible” versus what needs to have a realistic, planned deadline.  The Fast-Paced World  I think part of the issue with how frequently ASAP is used is simply due to the fact that the pace of life in modern society has sped up drastically over time.… Continue Reading
  • “But we spent a lot of money on this website in 2005!”

    Sherry Holub
    22 Apr 2015 | 10:56 am
    If your business “spent a lot of money” on a website sometime in the distant past, you may very well have cited that as a reason not to spend any more money on it. Even way past the point of a website’s design or functionality becoming long in the tooth, I have seen business owners vehemently defend their previous investment as still valid, years later.… Continue Reading
  • JV Media Design, One of the Leading Web Design Firms in the Pacific Northwest

    Sherry Holub
    16 Apr 2015 | 8:40 pm
    (Original Press Release) The top firms were selected based on over a dozen factors including company experience, client references, industry recognition, and market presence. WASHINGTON, DC, April 16, 2015 — Today Clutch published an update identifying leading web design and web development firms based in the Pacific Northwest.  The research leverages the proprietary Leaders Matrix methodology, mapping each firm’s focus on web design, web development and E-commerce development against their ability to deliver world-class results for their clients.… Continue Reading
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    kristianwards WordPress

  • 3043 Weston Road, Toronto M9M 2T1, Ontario – Virtual Tour

    kristian
    11 Jul 2015 | 1:24 pm
    Anna Ward Presents this grand residence at 3043 Weston Road, Toronto M9M 2T1, Ontario – Virtual Tour Please Contact me to book your private home showing.
  • Luxury Real Estate Video Tour (HD)

    kristian
    6 Jul 2015 | 8:12 pm
    Luxury HD video property tour by Falling Awake Productions for Sotheby’s Prominent Properties / Sotheby’s International Realty. For more information, please visit: www.fallingawakeproductions.com
  • Luxury Real Estate Video Tour (HD)

    kristian
    6 Jul 2015 | 8:01 pm
    Luxury HD video property tour by Falling Awake Productions for Sotheby’s Prominent Properties / Sotheby’s International Realty. For more information, please visit: www.fallingawakeproductions.com
  • Hello world!

    kristian
    14 May 2015 | 3:21 pm
    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
 
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    The Ad Contrarian

  • Humans Out At MCR

    3 Aug 2015 | 12:01 am
    NEW YORK, NY (UPA) -- Marketing communications firm MCR announced today that they will be revamping their staffing practices in 2016 to eliminate the need for "non-digital" staff."We think we have identified a new way to look at marketing communication that will create deeper value for our clients by eliminating unnecessary cost factors, such as personnel," said Rich Mandrake, ceo of MCR.MCR's plan is to utilize technology-based resources such as software, virtual robots, and media algorithms to create and implement advertising and marketing programs for its clients."We will need to keep a…
  • What If Targeting Doesn't Work?

    30 Jul 2015 | 12:01 am
    As regular readers know, I have a basement full of oddball ideas about advertising. One of them is that "media science" may be a lot of hooey.What if all the "precision targeting" we do is mostly unnecessary complexity masquerading as knowledge?What if there's only one important cut we need to make when planning media -- does the person participate in our category or not?If we're selling golf balls, the only important targeting question we have to ask is, "Does this person play golf?" If we're selling wine the only important question to ask is, "Does she drink wine?" If we sell tires the only…
  • Zombie Apps Suck Billion From Clueless Mobile Advertisers

    27 Jul 2015 | 12:01 am
    Last year, in a post called "What Every CEO Needs To Know About Online Advertising" I wrote... "...the online ad world is so complex and impenetrable, there may very well be types of fraud we haven't even discovered."Last week, a new kind of fraud was discovered.According to Ad Age..."Thousands of so-called zombie apps are infecting mobile phones, expending data usage and battery life at an alarming rate while costing advertisers nearly a billion dollars annually."A study done by Forensiq found the following:- In a 10 day period, more than 12 million devices uploaded zombie apps. (If this is…
  • Harnessing Immaturity

    22 Jul 2015 | 12:01 am
    It's sad to see the idea of "creativity" debased and dumbed down in the advertising industry.It's particularly sad at a time when there are so many new media types opening new opportunities to apply imaginative thinking.A thousand years ago, when I entered the agency business, being an advertising "creative" was a reasonably noble calling.Sure, in the civilian world -- the real world -- advertising was considered a crass and ridiculous endeavor. But inside the industry it was widely accepted that the way to make it less ridiculous was to apply heavy doses of creativity.It was also believed…
  • Technology Or Toilets?

    20 Jul 2015 | 12:01 am
    It doesn't really matter what the marketing problem is these days, the answer is always technology.A great example is in the sports world. Many professional and amateur teams have been suffering from decreasing attendance. They're losing customers to that dead old thing -- television.This is particularly true in college football. Millennial college students just don't seem to want to go to football games. So what are teams doing? They're investing millions in technology.Every new stadium is being built with increasingly complex and advanced connectivity. Every old stadium is being retrofitted…
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    brandignity.com

  • What You Need to Know About the New Google Panda 4.2 Update

    admin
    3 Aug 2015 | 6:58 am
    Over the past few years, there has been much hype and speculation surrounding each of the major updates that has been performed by Google in a bid to improve the quality of online content. Although many webmasters have not noticed overly significant changes in the amounts of traffic going to their sites, others have. However, the most recent Google Panda update does not seem to have had any major impact – yet. @rustybrick Yes, last weekend we began rolling out a Panda refresh that will take a few months to complete. It affects 2-3% of the queries. — Gary Illyes (@methode) July 24, 2015…
  • What Makes Facebook Run? [Video]

    admin
    28 Jul 2015 | 6:44 am
    You ever wonder what makes this giant run? Well, to start, you need an awesome team which Facebook has (clearly). Check out this Facebook video titled Sourcing & Operations Engineering at Facebook. Gives you a good glimpse into the inner workings of this massive connection tool we call Facebook.
  • The State of Content Marketing in 2015 [infographic]

    admin
    23 Jul 2015 | 8:31 am
    We all know content is important when it comes to digital marketing. Numerous blogs, websites and experts have been preaching about content for some time now. However, do we really know just how powerful it is? I don’t think so. The great folks at jbh.co.uk and smartinsights.com put together this great infographic showcasing this years hot trends in content marketing.
  • Facebook & Artificial Intelligence – The Next Frontier

    admin
    20 Jul 2015 | 8:23 am
    There is no doubt, artificial intelligence is going to happen. We’ve seen it in the headlines and the power behind the companies facilitating the technology is endless. Check out how Facebook is going to change the world with AI.
  • Why are we so selfish?

    admin
    16 Jul 2015 | 5:45 am
    We spend all our time online writing and reading advice about how we can and do help ourselves, and our businesses. How to get more traffic, attract customers, outmatch the competition, and generally help ourselves succeed. What about doing something for the other businesses who serve us? There are few things more consequential for small and locally-oriented businesses than getting good reviews online. This doesn’t just apply to restaurants—thanks to aggregators like Angie’s List and Yelp!, every niche has a site (or several) that send strong signals to Google—and, by extension,…
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    Your Logo Here

  • 10 Back to School Promotion Ideas

    Courtney Feairheller
    31 Jul 2015 | 8:20 am
    Summer is nearly over, and you know what that means – back to school promo time! Kids may be dreading the prospect, but for businesses, it’s a whole different story. Back to school promotions give companies an excellent opportunity to both connect with...(read more)
  • Great Gifts for Golfers!

    Brendan Carr
    7 Apr 2015 | 11:52 am
    Winter is retreating. Daylight is putting in extra hours. Golfers are hitting the greens. Springtime is here and that means it’s time to give the gift of promotional golf products! From golf outing giveaways to customized golf accessories, ADVANCE Custom...(read more)
  • Valentine’s Day Promos Customers Will Love!

    Brendan Carr
    29 Jan 2015 | 7:16 am
    If you visited a department store or supermarket the day after Christmas, you probably noticed two things as soon as you entered the building: 1) all of the holiday products were in discount bins and 2) Valentine’s Day gifts and cards were now front and...(read more)
  • Winter is Here - Do You Have the Right Promos?

    Brendan Carr
    8 Jan 2015 | 7:17 am
    Happy New Year! Along with resolutions and goals for the year ahead, January is also the start of brutal winter weather in many parts of the country; if January brings the first taste of winter than February serves up a four-course meal. That’s why it’s...(read more)
  • It’s the Holiday Season – Give the Gift of Giveaways!

    Brendan Carr
    2 Dec 2014 | 9:05 am
    It’s the most wonderful time of the year! The holidays are a gift to any business. It’s the season that allows companies to not only thank their existing clients and staff for a year’s worth of business, it also sets the table for new opportunities in...(read more)
 
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    Only Dead Fish

  • On The End of Apps (as we know them)

    Neil Perkin
    30 Jul 2015 | 5:36 am
    A while back Tom Goodwin wrote a great Techcrunch piece (the one with that opening line about Uber, Facebook, Alibaba and AirBnB that has been so frequently copied/quoted ever since), talking about how our relationship is increasingly shifting from the creators of products and even services to software interfaces that have become the new mediators.  A new breed of rapidly growing company (like those mentioned above) that are 'indescribably thin layers that sit on top of vast supply systems (where the costs are) and interface with a huge number of people (where the money is)'.  This…
  • Dots Conference 2015

    Neil Perkin
    29 Jul 2015 | 4:34 am
    Last year I curated Dots Conference - run by Antony Mayfield and the smart folk at Brilliant Noise, and a key part of the Brighton Digital Festival. It was lots of fun, and the feedback was great from the people that came along, so I was really happy when Antony asked me to curate it for them again this year. This time, the theme for the conference is 'Transformation' and we've got an amazing line up of speakers coming at the topic from multiple angles including people who are leading real change and digital transformation within large organisations, a couple of great authors who have…
  • Ritual and Changing Behaviour

    Neil Perkin
    24 Jul 2015 | 9:00 am
    As you've probably guessed, I've been reading Atul Gawande's The Checklist Manifesto, which is a well-written exposition of the power of simple checklists in driving efficiencies and performance. Atul uses lots of examples from healthcare (he's a general surgeon), aviation, engineering and construction to show how well-crafted checklists can be transformational in their impact. I particularly liked a story he told about how establishing a new ritual through the introduction of a simple object had helped change behaviour in one children's hospital. Administering a pre-operation anti-biotic to…
  • The Three Types of Problem in the World

    Neil Perkin
    23 Jul 2015 | 6:09 am
    I rather liked this delineation of the three different types of problem in the world, featured in a paper on reform in the healthcare industry by Brenda Zimmerman of York University and Sholom Glouberman of the University of Toronto, and quoted in The Checklist Manifesto: Simple problems are ones like baking a cake from a mix. There is a recipe. Complicated problems are ones like sending a rocket to the moon. They can sometimes be broken down into a series of simple problems. But there is no straightforward recipe. Success frequently requires multiple people, often multiple teams, and…
  • David Lee Roth and Brown M & Ms

    Neil Perkin
    17 Jul 2015 | 9:02 am
    From Atul Gawande's The Checklist Manifesto: 'I heard the story behind rocker David Lee Roth’s notorious insistence that Van Halen’s contracts with concert promoters contain a clause specifying that a bowl of M&M’s has to be provided backstage, but with every single brown candy removed, upon pain of forfeiture of the show, with full compensation to the band. And at least once, Van Halen followed through, peremptorily canceling a show in Colorado when Roth found some brown M&M’s in his dressing room. This turned out to be, however, not another example of the insane demands of…
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    The Email Marketing Chronicles

  • A Simple Solution to Avoiding Inbox Triage

    Scott Hardigree
    28 Jul 2015 | 12:24 pm
    Inbox triage. It’s real. It’s happening right now—to your carefully crafted emails—on smartphones all over the world. Your only hope of surviving the delete-a-thon that is email triage is to optimize your emails for mobile. Now. What is inbox triage? Inbox triage is the mass deleting that occurs on smartphones to clear out inboxes so users can focus on the emails they actually want and/or need to interact with. Chances are, you do it too. If you start your day with a mobile device in hand swiping any emails that are superfluous to that day, you’re triaging. For me, that triage is…
  • Email Anatomy for the Modern Marketer

    Scott Hardigree
    28 Jul 2015 | 12:22 pm
    If you’ve been in email marketing for any length of time, you know your email anatomy and the importance of your From name, subject line and preview text. But along comes mobile, and it slowly usurps the desktop as the inbox of choice. The components of the modern email aren’t necessarily different on mobile but user-experience certainly is. Email anatomy in the mobile inbox… On the surface, it looks like mobile email anatomy is the same at the inbox with the: From line Subject line Preview text However, although these items are the same, they need to work a lot harder in the…
  • 18 Excuses for Sending More Email

    Scott Hardigree
    28 May 2015 | 9:50 am
      Most marketers would like to send a few extra emails out to their subscribers, to stay top of mind and possibly generate a few more sales. But there’s always the possibility of over-mailing if your not providing value. If all of your emails are “buy now” ones, then, yes, you’ll most definitely be annoying if you send more of those. However, if you get even just a little bit creative, you can come up with all kinds of excuses to send more email—that subscribers will like to get. To get your creative juices, we offer up 18 such ideas below… There are—of course—the…
  • The Seven Ducks of Deliverability—and Why You Must Have Them in a Row

    Scott Hardigree
    28 May 2015 | 9:49 am
    When you think marketing, what do you think? Cool logos? Snazzy designs? Compelling copy? Killer offers? Yes, all of those things are parts of marketing, the kinds of tangible eye candy you can see and react to. But when you’re in the world of email, there’s a hidden side of marketing, the “back end,” if you will. And it’s just as important to put in a stellar effort on the back end that no one sees as the front one that everyone does. What is this mysterious back end, you ask? I’m talking about deliverability. As marketers, it’s easy to get focused on everything that happens up…
  • Top Reasons People Subscribe to Email Newsletters

    Scott Hardigree
    28 May 2015 | 8:21 am
    What happens when someone subscribes to your email newsletter? No, I mean what really happens? A bartering transaction between your brand and the consumer that involves items of value, that’s what happens. On your side, the value is in the content you are promising. On the consumer’s side, the value is in the email address. When it comes right down to it, handing over an email address is akin to handing over cash. Consumers are unlikely to think of their email addresses that way, as something with a tangible value. But subconsciously they know they are making an exchange, and they have to…
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    Email Critic | Rants and Raves of a Mad Email Marketing Agency

  • In a World Gone Mobile, What Matters Most?

    Scott Hardigree
    28 Jul 2015 | 12:27 pm
    Over 50% of opens now happen on mobile devices. And that number is growing fast. If you’re using responsive design, great! You’re on the path to mobile-first email marketing. But remember that just because your emails look better on phones and tablets, that doesn’t mean they’re getting acted upon. Clicks and conversions are often lower on mobile devices when compared to desktop and laptop computers. And that’s because mobile-first email doesn’t start and end at the design stage… Design matters Design definitely has an important place in mobile-friendly emails. How an email…
  • Why Open-Bait Doesn’t Work in Email

    Scott Hardigree
    28 Jul 2015 | 12:26 pm
    Subject lines for mobile inboxes must be shorter—and better—than those you’ve labored over for your desktop versions. You not only have less space on that tiny screen: You have less attention span too, as people hurriedly triage their emails on their phones. These subject lines have to shine. There’s no way around it. And how do they shine? They’re more compelling, more relevant, more concise…more honest. Honesty is always the best policy when it comes to subject lines, but more so on mobile where not only attention spans are shorter, but tolerance levels too. In addition to…
  • Are You Annoying or Accommodating? 4 Ways Marketers Make Enemies at the Inbox

    Scott Hardigree
    4 Jun 2015 | 7:07 am
    Spam. Will I ever see the end of it? No matter the filters I set up, I still get all kinds of annoying email I have zero interest in. It’s not just the obvious spam that is annoying, however. If you’re reading this, chances are you aren’t among the spammers filling my junk folder with offers of pharmaceuticals, land in Costa Rica, or the riches of a Nigerian prince. Chances are you’re a legitimate marketer. But that doesn’t automatically mean you’re not annoying. Marketers fall into the annoying trap when they are focused on what the company is selling and not what the consumer is…
  • All You Really Need to Know About Meeting Subscriber Expectations You Learned in Middle School

    Scott Hardigree
    28 May 2015 | 9:13 am
    Remember in school when your English teacher taught you to write a paper by following this simple formula? Tell them what you’re going to say (intro). Say it (body). Tell them what you said (conclusion). Something similar works for email marketing too, not for email content though, but as a guide for meeting your subscriber’s expectations. Why subscriber expectations matter I suspect there are more than five reasons to meet your subscriber’s expectations, but I think these are the most important: They trusted you with something of value: their email address. Right from the start, you…
  • Work That Welcome Email

    Scott Hardigree
    28 May 2015 | 9:12 am
    Many brands send welcome emails and—while some do a better job at it than others—this is smart email marketing. Well-done welcome emails get the consumer/brand relationship off to a good start by reminding subscribers why they signed up in the first place, reiterating the promises made at signup, and getting consumers into the habit of seeing emails from you in their inboxes. And these welcome emails work. Almost 75% of consumers expect a welcome email when they subscribe, and these kinds of emails tend to have higher than average open rates as a result—some say as high as 50%. Welcome…
 
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    Tatango - Retail SMS Marketing Software » SMS Marketing Blog

  • Free Mobile Marketing Webinar – Understanding TCPA Law

    Derek Johnson
    28 Jul 2015 | 5:00 am
    Are you interested in launching a mobile marketing campaign for your business? Before doing so, it’s important to know the mobile marketing laws, most importantly, the Telephone Consumer Protection Act (TCPA). While we have a great guide on understanding TCPA compliance, we realize that some people would rather watch a webinar than read 14-pages about SMS marketing compliance. It’s for that reason that we recorded a webinar on TCPA compliance for SMS marketing. This free recorded mobile marketing webinar will not only help you understand how the TCPA impacts SMS marketing, but…
  • Retailer Generates $2.5 Million in Sales with Mobile Marketing Campaign

    Derek Johnson
    21 Jul 2015 | 5:00 am
    Are you a retailer looking to increase sales? Have you tried mobile marketing? If not, the following retail mobile marketing case study published by our friends at Vibes should get you really excited about mobile marketing.  The results of this retailer’s mobile marketing campaign are below. Retailer started mobile marketing campaign in the summer of 2014. All new subscribers were sent a welcome offer, with a discount, as long as they spent a certain amount in-store. Retailer grew their mobile marketing database by more than 250,000 customers since launching. Retailer generated $2.3…
  • Text Messaging Still Most Popular Activity on Smartphones

    Derek Johnson
    14 Jul 2015 | 5:00 am
    With mobile phones become smarter and smarter each year, you’d think consumers would be using text messaging less and less, as sending a text message is relatively simple, when compared to all that a smartphone is capable of. Not true according to Experian’s new report titled Millennials come of age: ConsumerSpeak Series, which ranks text messaging as the #1 activity for smartphone users 35 years and older. What about Millennials though, as those are the consumers of the future right? Text messaging ranks as the #2 most popular activity by smartphone users, just under talking on…
  • SMS Marketing Redemption Rates VS Email Marketing

    Derek Johnson
    7 Jul 2015 | 5:00 am
    Here at Tatango we always get asked how SMS marketing compares to email marketing, and more specifically how SMS marketing redemption rates compare to email marketing redemption rates. We have some good news, as a recent Forrester report was able to shed a little light on the topic. The report cited that Jack-in-the-Box SMS marketing redemption rates were 3-4 times higher than that of their email marketing redemption rates. Why are SMS marketing redemption rates so higher when compared to email marketing redemption rates? Let me explain… First, do your customers open your promotions.
  • Political Candidates – 19% of Voters Prefer Text Messaging

    Derek Johnson
    23 Jun 2015 | 5:00 am
    With the 2016 presidential election coming up on us fast, it’s time that political candidates start planning their communication strategies. Recently CallFire polled 500 adults aged 18 and older between October 15th and 20th, and found that nearly one in five people (19%) said text messaging is the best way to reach voters. What’s even more interesting is that only 10% of those polled say that they’ve been contacted in the past by a candidate by text message. To celebrate the upcoming presidential election, Tatango has gone through it’s archives and put together the…
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    Big Brand System

  • Type Styles of the Rich and Famous

    Pamela Wilson
    29 Jul 2015 | 3:35 am
    Typography Tells a Story Well-designed fonts are beautiful to behold. Their angles and forms can be an inspiration. But they also have a “personality,” and if you tune into what their shapes are trying to say, you can make those traits work for your business. Let’s say on the other side of your town a company is developing an upscale neighborhood high on a hill overlooking the ocean. They’ve decided to call it “Grandview Estates.” Their tagline is “Rising Above the Rest.” [Pretty snobby, right?] Now let’s say you’ve been asked to…
  • Your New Website Just Went Live. Now What?

    Raubi Perilli
    15 Jul 2015 | 3:00 am
    After weeks — maybe months — in development, your new website is finally live. The job is over. You can sit back, relax, and watch your website work for you while you rest on the sidelines. Well, not exactly. Don’t Forget to Water Your Website Watching your website site go live is a victory, but it’s not the end of the battle. Maintaining, updating, and monitoring your website is a job that will last as long as your business. Your website is not a stagnant entity that you build and leave standing against the test of time. It is a growing, evolving organism that needs regular updating…
  • Cultivate an Approach, Not a Business Plan

    Pamela Wilson
    1 Jul 2015 | 3:00 am
    Planning — sometimes I think it’s the biggest obstacle to actually getting things done. And I realize that sounds strange coming from someone who just offered a webinar on productivity. But it’s not the day-to-day to-do list type planning I’m referring to here. It’s the long-term forecast-type planning I mean. Spending too much time trying to figure out how the future will play out might be the worst thing you can do for your business. How to get overwhelmed and stuck, fast Back in 2009, I took Copyblogger Media’s Teaching Sells course. Six years later,…
  • How to Get Ahead by Letting Go

    Dave Charest
    17 Jun 2015 | 3:00 am
    “… in my brain I had five years to get a staff together and be able to take some time off and be able to kind of enjoy things.” – Andy King, co-owner of A&J King Artisan Bakers What is it that you really want from your business? Where is it that you’d like to be? Are you on the path to getting to that point? What is it that you need to do to move forward with your business and attain a certain lifestyle? I’ve had the privilege of speaking with many successful small business owners over the last few months as host of a new podcast, Small Biz Stories. These are small businesses…
  • How a Naturally Disorganized Person Like Me Keeps Her Sanity and Gets Things Done

    Pamela Wilson
    3 Jun 2015 | 3:00 am
    I hear this all the time: “How are you getting things done? I know you work for Copyblogger now. How are you keeping Big Brand System going at the same time?” To which I reply, “Well, there’s Piper.” Piper is my secret weapon. Piper is the content manager here at Big Brand System. She keeps the blog posts flowing by wrangling guest writers (and even me) into line when it’s time to get a post ready for publication. And she keeps all Big Brand System email communication going by putting together those great-looking blog post emails and Weekend Digest…
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    Internet and Video Marketing Solutions for Business

  • In YouTube Land 1 + 1 Equals An Orangutan!

    Julie Weishaar
    1 Aug 2015 | 10:42 am
     Do You Remember When 1 + 1 Equaled 2? Remember the good ‘ole days when life was simple? People didn’t live inside their cell phones. Children went outside to play instead of moms having to arrange “play dates”. Birthday parties were held in our homes where we played games like musical chairs, pin the tail […]
  • If You Aren’t Listening, You Aren’t Communicating

    Julie Weishaar
    26 May 2015 | 12:06 pm
    If You Aren’t Listening, You Aren’t Communicating Have you ever had this experience? You are having what you thought was a “conversation” with someone else…you ask them a question and their response has ABSOLUTELY NOTHING to do with what you asked or what you were talking about? Guess what? You were NOT involved in a […]
  • To Skype Hell And Back Again

    Julie Weishaar
    20 Apr 2015 | 12:39 am
    Skype is a Great Communication and Marketing Tool Until… I love using Skype for business. It is great for communicating, building relationships, screen sharing, conferencing,  and increasing your network of friends, fans, and followers. This is exactly what I was doing one day a few weeks ago when WHAM! I was thrown off Skype. My […]
  • I’m So Dizzy My Head is Spinning Keeping Up With The Internet

    Julie Weishaar
    18 Mar 2015 | 6:34 pm
    Like a Whirlpool, It Never Ends! Welcome to the Internet where nothing stays the same! This is both good and bad. Bad because it is really hard to keep up with all the changes and good because sometimes improvements are made to make our lives easier! With the obvious stated, I would like to share […]
  • My Secret Video Marketing Weapon: Back to Basics With PowerPoint

    Julie Weishaar
    11 Mar 2015 | 4:38 pm
    Create Animated Explainer Video Using PowerPoint? Yup – that’s right. You CAN create really cool videos using just PowerPoint. When I first started creating videos years ago, I only used PowerPoint! Most people think of PowerPoint as a presentation tool for business only. However, using animations and transitions, you can turn your presentation into a […]
 
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    Scott Taylor-McCormick

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    Blog

  • How To Audit Your Search Engine Optimization Company

    3 Aug 2015 | 4:30 am
    How To Audit Your Search Engine Optimization Company Search engine optimization has proven itself to be a highly effective marketing tool, and because of its success a lot of businesses have hired individuals or companies to provide SEO services. One of the problems many business people run into when hiring these consultants is that they’re unsure of how to audit them. Like other marketing services, it’s incredibly important to audit your SEO company to ensure they’re providing you with the maximum return on investment, and that their efforts are being focused in the correct…
  • The Importance Of SEO (Search Engine Optimization)

    27 Jul 2015 | 4:30 am
    The Importance Of SEO (Search Engine Optimization) This article is going to talk about the importance of SEO, which stands for search engine optimization. We will look at the benefits of doing SEO weekly on your website, the disadvantages of not conducting SEO, and the consequences of ceasing to conduct SEO weekly on your site.  
  • ROI of SEO vs PPC (Pay Per Click Search Advertising) - The Compounding Power of Search Engine Optimization Explained

    20 Jul 2015 | 4:30 am
    ROI of SEO vs PPC (Pay Per Click Search Advertising) - The Compounding Power of Search Engine Optimization Explained In this blog article and podcast, we are going to talk about the ROI of search engine optimization (known as SEO) versus the ROI of pay per click advertising (known as PPC). The goal of this blog article and podcast is to clearly show which has the better return on investment, and explain the compounding power of search engine optimization in a simple, easy to understand explanation.  
  • ROI Of Organic SEO Traffic +275% vs Social Media Traffic -90%

    29 Jun 2015 | 4:30 am
    ROI Of Organic SEO Traffic +275% vs Social Media Traffic -90% In this podcast we compare the return on investment of organic traffic (which is generated by search engine optimization) and social media traffic (which is generated by social media activities or social media advertising). From our research one appears to have a great return on investment for businesses and the other is terrible. This is extremely surprising given both seem to be all the hype in the last few years in the small business community, on blogs and from marketing speakers. A large portion of businesses are…
  • How Google Algorithm Updates Impact Your Website Rankings And Traffic

    1 Jun 2015 | 4:30 am
    How Google Algorithm Updates Impact Your Website Rankings And Traffic Google Algorithm updates impact your website rankings by moving your rankings lower if you are not doing what Google wants. If, however, you are following Google's direction for how to provide web users with a better experience, Google will improve your web pages rankings in search results. (Google's most recent update was the Mobile update, continue reading to learn more). Higher rankings means more traffic and if it is the right kind of traffic this should lead to higher sales and profits. There is a large list of…
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    Business 2 Community

  • Here’s What Obama’s Clean Power Plan Might Mean For The Economy

    Gene Giannotta
    3 Aug 2015 | 8:37 am
    Over the weekend, President Obama announced an ambitious plan to combat climate change through a new regulatory structure that would set greenhouse gas emission targets for the states and give them several years to meet those goals. In a video released on social media late Saturday, the White House introduced the initiative in broad strokes and Obama is expected to unveil it in more detail during a speech Monday. The Clean Power Plan would target power plant emissions and seems to promote a “cap and trade” style system nationwide, although each state would have a rather wide degree of…
  • 3 Tips to Destroy the Presenter’s No.1 Enemy – Waffling

    Maurice DeCastro
    3 Aug 2015 | 8:35 am
    Reading slides, reciting bullet points, fidgeting and incessant ‘umming’ and ‘erring’ are amongst the top bad habits we see each week in our presentation skills workshops and coaching sessions. The number 1 spot though is always proudly taken by the same menace – waffling. If you haven’t come across the term before, waffling in a presentation is to speak excessively about something trivial without adding to your overall message. Sound familiar? It’s painful enough having to experience it in the audience but just imagine how destructive it can be to the speaker who suffers…
  • Establishing Structure To Engage Remote Employees

    Victoria Vessella
    3 Aug 2015 | 8:35 am
    It can be hard to foster a sense of community and routine amongst remote employees who have very little interaction with their managers and colleagues. When managers provide structure in field reps’ work lives, accountability and employee engagement increase. Employees will work more productively if they feel that their individual efforts contribute to the achievement of the overarching organizational goals. In order to create cohesion and heightened responsibility, managers of remote teams should focus on implementing formal and informal structural processes. Formal Structure A documented…
  • 4 Core Values of Any Great Company

    Bassam Salem
    3 Aug 2015 | 8:33 am
    In my post discussing the stages of companies, there’s a significant transformation that occurs in stage 2 (“the process-focused company”), a key to which is establishing the company’s culture and values so as they are retained while the company scales its employee base from tens to hundreds of employees.  Only a minority of companies succeed in this process and reach escape velocity growing from mere “people companies” (stage 1) to stage 2 and beyond. The challenge is not only to be one of those few that succeeds, it’s also to do so before the competition is able to reachits…
  • Jeb Bush’s Political Machine Calls Donald Trump A ‘Godsend’

    James Kosur
    3 Aug 2015 | 8:31 am
    Former Florida Governor Jeb Bush’s political team believes the Donald Trump campaign is a “godsend” to Bush’s campaign, The New York Times reports. The TV personality, real-estate mogul, and overall attention whore, has been killing it in the most recent primary numbers, causing a support dip among his fellow Republicans. For their part the Bush campaign believes Trump is only serving to hurt candidates such as Scott Walker, while barely putting a dent in the Jeb Bush campaign. “Privately, Mr. Bush’s top strategists, who have become increasingly fixated on halting Mr. Walker,…
 
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    The Point

  • Email Critique: When a Good Offer Just Isn’t Enough

    Howard Sewell
    16 Jul 2015 | 6:59 am
    Here’s a list of the things I love most about the email below from Allocadia, a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. The offer image. Yeah, that’s about it. Seriously though, that is one gorgeous white paper. It’s visually stunning, professional, colorful, even the title is intriguing (“How Marketing Performance Management is Changing the Role of the CMO”). It looks real and tangible and worth downloading. And, as the primary offer, it’s front and center in the email, which (as readers of this blog will be tired of me preaching) is…
  • A Simple 2-Step Technique for Improving Lead Follow Up

    Howard Sewell
    14 Jul 2015 | 10:52 am
    In an era when “demand generation” and “content marketing” are virtually synonymous, most B2B sales leads are the result of a prospect downloading or requesting content. However, whereas promoting marketing assets like white papers, ebooks, analyst reports, and the like is an effective way to feed the sales funnel, the fact is that only a small percentage of “white paper leads” will either convert to sales-ready prospects in the short term, or even result in sales engagement. Most B2B marketers take for granted that content marketing will, by default, generate a wide spectrum of…
  • Infographic: The State of Marketing Automation Maturity

    Howard Sewell
    29 Jun 2015 | 8:31 am
    Are most B2B companies getting maximum value from their investment in marketing automation? A recent industry survey by Spear Marketing Group suggests: no. As the infographic below illustrates, results from the survey suggest that, while the typical marketing automation user makes full use of some functionality, many more are failing to follow even the most basic lead management best practices, best practices that represent some of the most compelling business rationale for investing in marketing automation in the first place. Is this a technology problem relating to ease of use? Or are…
  • Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign

    Howard Sewell
    16 Jun 2015 | 7:15 am
    Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. Unfortunately, many less experienced advertisers tend to over-use the default setting, broad match, for their campaigns, based on the faulty logic that it will generate the highest volume of impressions and therefore the greatest number of leads. In reality, however, using broad match by default across all (or even most) of the keywords in your search program almost always leads to overspending, because it generates unqualified clicks – clicks…
  • 4 Key Takeaways from the 2015 SiriusDecisions Summit

    Howard Sewell
    16 May 2015 | 7:41 am
    More than 2,300 marketers, including this writer, gathered in Nashville this past week for SiriusDecisions’ annual confab on all things marketing. Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Outbound is the New Inbound. For the last five years or so, inbound marketing and demand generation have been virtually synonymous. But as I wrote in this earlier post,…
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    Joey Sargent

  • Why Don’t More CMOs become CEOs?

    Joellyn 'Joey' Sargent
    30 Jul 2015 | 7:55 am
    A Look at What It Takes for a Marketer to Ascend to the Top Spot Aside from a few high profile appointments (CMO.com cited several, including McDonald’s CEO Don Thompson replaced by Chief Brand Officer Steve Easterbro) it’s still somewhat unusual for a chief marketing officer to land in the CEO seat. Why don’t more CMOs win the top job? Here are a few reasons…. 1. Marketing is hard to measure. Unlike more tangible roles, the top-line impact of marketing is harder to quantify. While a simple operational change might net thousands if not millions of dollars in corporate…
  • Make Growing Your Business a Little Bit Easier

    Joellyn 'Joey' Sargent
    23 Jul 2015 | 7:55 am
    I frequently write and speak about cultivating the right mindset for growth, and sometimes people push back. Those who argue the point believe that growing your business can’t possibly be as easy as thinking your way to success. They’re wrong. Mindset is the foundation for everything a leader does. Start with a shaky one and things will eventually collapse. Whether you run a business of one or a mega-conglomerate, starting every day with an open, inquisitive, resilient frame of mind is one of the best things you can do to prepare for long-term success. Break it Down Without the…
  • When Saying No Can Improve Profits

    Joellyn 'Joey' Sargent
    16 Jul 2015 | 7:55 am
    In business, much of the advice leaders get is all about embracing possibilities. We’re constantly encouraged to “Go for it!” “and to “Seize the Day.” Nike has profited greatly by admonishing people to “Just Do It.” When there’s incredible pressure to focus on powering ahead, choosing to say “no” can be an unpopular position. It’s a given that forward motion is essential to success, and a lot of my work with entrepreneurs is all about creating and sustaining momentum for growth. So why would I advocate putting on the…
  • 5 Ways to Make Work a Happier Place Today

    Joellyn 'Joey' Sargent
    9 Jul 2015 | 7:55 am
    If you read my posts regularly, you know that my focus is on business growth, but not strictly from an academic, make the numbers work point of view. Companies don’t thrive without leaders and employees who have the right mindset, one that I call the “mindset for growth.” Happiness, in its many forms is a key component of this winning mindset, and it’s one that should be cultivated. Before you call me Pollyanna, I’ll say this: It’s not natural to be happy all the time, and I’m not advocating plastering on a fake smile or powering through pretending…
  • When Winning Big Isn’t What You Expected

    Joellyn 'Joey' Sargent
    2 Jul 2015 | 7:55 am
    Entrepreneurs dream of hitting the business jackpot. They say things like, “We’re the next (pick one: Instagram, AirBnB, Apple…)” reflecting aspirations of outsize growth that earns industry respect and media attention. Big dreams can lead to big wins, but the shiny radiance of success isn’t always what it seems. Sometimes, the reality of winning big isn’t quite as sparkly as it looked from the outside. Take, for example, my recent winning lottery ticket. The other night I was waiting to pick up my daughter at the airport, and her arrival was delayed. A big…
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    The Brolik Blog

  • Digital Marketing: 8 Things I Wish I Knew

    Kierston Anderson
    28 Jul 2015 | 9:15 am
    After my internship with Brolik ended, I was lucky enough to be offered a full time position on the digital strategy team. At that point I had been working at Brolik for three months and had just begun to dip my toes into the world of digital marketing. What became clear after three months? There was still so much to learn. What became clear after three months? There was still so much to learn. After seeing that I had recently landed a job at a respected digital agency, a lot of recent grads reached out to me asking about my experiences at Brolik and about digital marketing in general. So…
  • How To Create A Successful Content Hub

    Jason Brewer
    17 Jul 2015 | 11:29 am
    With so much talk about content marketing, we’re all searching for interesting ways to reach an audience with relevant, helpful content. Some brands are doing it well, using content marketing as a replacement for some of their traditional advertising. Others are just dabbling with a blog post from time to time. Before you’re swimming in organic search traffic and thousands of shares, you’ll need a firm understanding of what good content marketing is and the principles that are required. What Does Good Content Marketing Accomplish? Successful content marketing adds value or provides…
  • Digital Marketing Research in The Age of “Test Everything”

    Mike Gardo
    7 Jul 2015 | 9:10 am
    “Test everything.” In a recent online chat about best practices in pay-per-click advertising, this was one piece of advice that I saw repeated again and again by the participants. Some individuals qualified the statement with more detail, but most shared the same general idea: incorrect assumptions about your digital marketing strategy can cause you to miss out on valuable business; to avoid this, you should verify your assumptions through testing. Lots of it. I didn’t disagree. Whether it’s search engine optimization, pay-per-click advertising, or email marketing, testing is one of…
  • A/B Website Optimization Without Split Testing Software

    Drew Thomas
    26 Jun 2015 | 10:05 am
    A/B testing is an optimization technique that’s gaining popularity every day. A/B testing is really hard, though, and it’s expensive. There are a lot of marketers running A/B tests (and taking action on the results), but only a handful of them are doing it correctly. (Don’t believe me? Read about A/A tests here.) We shouldn’t overlook something just because it’s hard or expensive, though. We just need to make sure it’s worth it before investing in a platform like Optimize.ly to run A/B tests like a boss. Consider this simple method to A/B test without software Consider this simple…
  • Three Sales Tools That Make Prospecting New Clients Easier

    Jameel Farruk
    25 Jun 2015 | 9:00 am
    Prospecting for new clients is no easy task. It requires patience, persistence and exceptional organization and time management skills. Also, the ability to persevere through frequent rejection is an absolute must. Luckily the market is full of technologies, tools and platforms designed to help salespeople prospect and sell smarter. Having spent the past decade as a salesperson and technologist, I have had the opportunity to try, test, implement and critique a wide array of sales technology products. Here are my top three tools to help with prospecting. Visistat: Stop guessing who’s…
 
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    IndieBizChicks.com

  • When DIY Isn’t The Best Option

    Crissy Herron
    31 Jul 2015 | 8:42 am
      You know I love – and promote – being able to do things yourself,  but sometimes, you just have to call the experts. (And there’s no shame in that! You can’t handle everything by yourself! No one expects you to!) Here are some situations where you may need to call in re-enforcements.  But before you […]
  • My Six Year Anniversary Of Not Being Dead

    Crissy Herron
    16 Jul 2015 | 10:16 am
    Today is my sixth anniversary of Not Being Dead. I know that sounds overly dramatic… so, let me put it another way: Six years ago today, I had my first blood transfusion. I have Pernicious Anemia. It’s basically a B12 Deficiency. So, what’s that got to do with a blood transfusion? Without B12, your body can’t make […]
  • Mac or PC?

    Crissy Herron
    10 Jul 2015 | 7:16 pm
    Mac or PC? This is a question that I’ve seen many people ask on social media; it’s a question that many of my friends have pondered, and it’s something I’ve even thought about myself. I do admit – I’m still a PC …. But I’ve thought about switching over… So far, I’ve stayed a PC […]
  • It’s “Pay What You Can” Time

    Crissy Herron
    10 Jul 2015 | 10:44 am
    It’s Friday! I hope you had an awesome week and are heading into an even better weekend! Don’t forget – this is the last day to make me an offer! I’m offering a “Pay What You Can” offer on all of the products listed on this page. I did this last summer, and it was a […]
  • Hey … Your Life Called (It’s sick of waiting)

    Crissy Herron
    25 Jun 2015 | 5:36 am
    Don’t wait your life away! Decide on what you want to do, and make it happen!
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    Bannersnack's Blog

  • Photoshop to Bannersnack plugin

    Laura
    23 Jul 2015 | 7:59 am
    Do you use Photoshop often? Hate wasting time with saving and uploading files to Bannersnack? We have good news for you. We created a Photoshop plugin to help you speed up your work. The PSD to Bannersnack plugin imports your PSD files directly to Bannersnack, keeping all the layers as you have them in Photoshop. Once your files are imported you can edit: fonts, sizes, colors, images. You can use the Photoshop to Bannersnack plugin to: Check the Banner Score for your banners. Animate items on your banners and output them to Flash or GIF. Bannersnack features hundreds of animated effects
  • Artificial intelligence finally meets banner design: say hello to “Banner Score”

    Laura
    22 Jul 2015 | 7:42 am
    Meet Banner Score, the algorithm that gives you banner performance insight. It checks 100+ parameters over 10 categories and tells you how good your banner is while you’re designing it. While adding new banners to our own campaigns, we wondered: “Wouldn’t it be nice if we knew how good our banner is before we spent $1000 testing it?” “How about our users? Would they mind a smart personal banner design assistant?” With that in mind, we build Banner Score. It’s like the Siri of banner design, only it uses numbers and you can find it in Bannersnack. How…
  • Bannersnack Ad Talk “We approach design as a way to solve problems” via Tom Greever

    Robert Katai
    20 Jul 2015 | 3:38 am
    It was just a typical day when I was surfing on Twitter and a tweet came out into my feed. I remember the title was “Articulating Design Decisions” and it was a video with a guy, talking about how designers should justify their designers to a non-designer (client, boss) and they must have the ability to convince people they’re right. You can watch the video here, but before you click that link you should read this interview with that guy. His name is Tom Greever and he is a user experience and interface designer. Tom makes a living from design,
  • 20 books designers should read this summer

    Andrei Tiburca
    17 Jul 2015 | 5:31 am
    I know that Designers are constantly trying to learn and research more about design techniques, fonts and any other tips that can improve their designs. There is always more you can learn about design. One sure way you can do that is by reading. And because it’s summer and you have some spare quality time, we round up 20 must read books for designers. Happy reading! 1. Know Your Onions This book is a practical guide for anyone who want’s their onions in graphic design. It teaches you how to “think creative, act like a businessman and design like a
  • Bannersnack discount coupon July 2015

    Laura
    17 Jul 2015 | 5:16 am
    Here’s how you can save 20% on any Bannersnack premium plan in July. Just click “I have a discount coupon” before placing your order, copy/paste JULYPROMO15 and “Apply coupon“. Enjoy!
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    paulgillin.com

  • We’re Coming Back to Boston

    Paul
    26 Jul 2015 | 8:03 am
    In retrospect, we should have known this was a bad idea when the wheel fell off the truck. It happened in Tolland, CT last August. I was driving a 27-foot UHaul packed to the ceiling with our stuff and with my car in tow. Just over the Connecticut line, the truck lurched violently to the left. I assumed I had a flat tire and steered into the breakdown lane. It was then that I noticed one wheel bouncing down the median strip and another rolling down the middle lane. The left rear wheel had completely come off – lug nuts, rim and both tires. The delay cost us a day of travel. Maybe we…
  • Recommended Reading – 7/9/15

    Paul
    9 Jul 2015 | 4:01 am
    Ninja Guide to Content Creation: Top 10 Writing Tools – Content Marketing Institute If you’ve ever experienced writers block, struggled to come up with a creative headline, fussed over keywords or just been out of ideas, then this post is well worth your time. Each of Robert Morris’ 10 tips points to a Web-based tool that will get you out of the starting blocks faster, improve your writing and boost your search engine visibility. We had never heard of most of these tools, and bet you haven’t either. The Ultimate Guide to Writing Comments That Open Doors with Popular…
  • LinkedIn Headline Tip: Stick to the Facts, Avoid Superlatives

    Paul
    6 Apr 2015 | 3:59 am
    A student in one recent Profitecture class sent me an interesting question, so I thought I post the answer here. “How do you find the balance between marketing yourself and sounding full of yourself?” she asked. “I think there is a thin line.” She attached a screen grab of a LinkedIn member who described himself as a “Remarkably Brilliant IT Professional.”  My reply: I agree with you that “remarkably brilliant” is a pompous and inappropriate term to use except in a humorous context. If the profile is clearly written to be funny, then I suppose…
  • Recent Posts: Expanding Social Authority and Enlivening Boring Predictions

    Paul
    2 Jan 2015 | 7:36 am
    This blog hasn’t been very active lately, but that’s because most of my contributions have appeared elsewhere. Here’s a roundup of what I’ve been musing about. 10 Tips for Expanding Your Social Authority in 2015 – Midsize Insider, Jan. 1, 2015 I go into detail on strategies to get more out of your existing social presences and where to experiment with new ones. It comes down to basic blocking and tackling, and making sharing part of your daily routine. Organic Facebook Marketing Is Dead; Think Customer Service Instead – Midsize Insider, Dec. 22, 2014 Numerous studies…
  • Infographic Gives Good Overview of Good Helpouts

    Paul
    14 Oct 2014 | 8:42 am
    One of the many little-known Google services is Helpouts, which are video meetings with experts who can help you do everything from seed your lawn to play the piano. You can hold impromptu Helpout conferences using Google Hangouts immediately or schedule them for later, depending on the expert and availability. Some carry a charge and others are free. Several brands offer free Helpouts to support their products. A useful infographic arrived today from DPFOC, a digital marketing agency based in Ireland and the UK. It traces the history of Helpouts and offers some useful advice on what you can…
 
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    Event Strategy Solutions

  • Social Media Marketing Building Blocks: Entertain

    Daphne Bousquet, CMP
    30 Jul 2015 | 3:32 am
    Over the last few weeks, you have discovered how engage, inform and share are vital social media marketing building blocks that should be a part of any social media strategy. However, there is one building block we haven’t examined yet, and it is the funnest of all: Entertain. Remember that social media is social and [...]
  • #Infographic: The Quick Guide To Event Floor Plans

    Daphne Bousquet, CMP
    23 Jul 2015 | 3:20 am
    Wondering how you should set up your workshop room? Here are is an beautiful infographic from Planning Pod with all your options. Check out my commentary below the infographic about seating arrangements when it comes to workshops and seminars. – See more at: http://blog.planningpod.com/2014/02/04/quick-guide-event-floorplans-seating-arrangements-infographic Although this is great information, here are some additional points: 1. [...]
  • Social Media Marketing Building Blocks: Share

    Daphne Bousquet, CMP
    15 Jul 2015 | 10:30 am
    In the last few blog posts, you learned about the rule of thumb for your social media posts: use the different platforms to engage, inform, share and entertain. Those are the social media marketing building block you have to have in place. You engage to build relationships with your audience, and you inform and educate [...]
  • #Infographic: 4 Ways To Use Social Media To Boost Your Event

    Daphne Bousquet, CMP
    6 Jul 2015 | 3:56 am
    If you are planning any workshop or seminar, social media is an important tool to have in your arsenal. You can use it before, during and after your event to maximize your attendance, attendee engagement and the lifetime of your event, so that it is not forgotten the minute your attendees are back home. Here [...]
  • Social Media Marketing Building Blocks: Inform

    Daphne Bousquet, CMP
    18 Jun 2015 | 3:00 am
    In this series of posts, we examine the rule of thumb for your social media posts to use the different platforms to engage, inform, share and entertain.When you keep these social media marketing building blocks in mind, you are never at a loss what to post. In the previous blog post, I talked about the [...]
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    Brands & Films

  • Product placement in pictures: Mission: Impossible – Rogue Nation

    Erik
    29 Jul 2015 | 12:33 pm
    Mission: Impossible – Rogue Nation is the fifth installment in the Mission: Impossible series with all the usual suspects: Tom Cruise as agent Ethan Hunt, his partners Ving Rhames, Simon Pegg and Jeremy Renner, a beautiful woman (Rebecca Ferguson) and a lot of brands. Let’s check the most obvious product placement from the movie. BMW BMW had been involved in the previous installment of M:I – Ghost Protocol and returned in Rogue Nation with one car (BMW M3) and S 1000 RR motorcycle. Brandchannel asked Claudia Müller, Head of Global Entertainment Marketing for BMW Group, what makes BMW a…
  • L.G.R sunglasses in Mission: Impossible – Rogue Nation

    Erik
    23 Jul 2015 | 6:43 am
    The fifth installment of the Mission: Impossible franchise is called Rogue Nation and will almost certain get into the list of top grossed movies of the year. Being such a big franchise and armed with a large marketing budget Mission: Impossible is certainly a very interesting movie to attach your brand to. For me the top of mind association with product placement in Mission: Impossible are Oakley sunglasses that Tom Cruise was wearing while rock climbing in M:I-2. Oakley sunglasses in Mission: Impossible 2 (2000, Paramount, screen capture) This year Mission: Impossible has a different…
  • Product placement in Mad Men: Cinzano in Season 7

    Erik
    19 Jun 2015 | 5:06 am
    The seventh season of Mad Men, split into two half-seasons, didn’t include an excessive number of brands and placements. Besides Coca-Cola that had a special appearance in the show’s finale, I also spotted Cinzano in the ninth and twelfth episode. Cinzano in Mad Men (2015, AMC, screen capture) Cinzano is an Italian brand of vermouth, a brand owned since 1999 by Gruppo Campari. Cinzano has a rich history: its vermouths date back to 1757. According to the book Periodic Tales: The Curious Lives of the Elements by Hugh Aldersey-Williams it was the first brand advertised on a neon sign.
  • Product placement in pictures: Furious 7

    Erik
    14 Jun 2015 | 2:39 am
    Furious 7, the latest in the Fast&Furious series, was a massive success at the box office. With the reported budget of $190 million it grossed more than $1.5 billion, which is more than twice than its predecessor. Great performance at the box office makes Furious 7 the biggest movie of the year, although Avengers: The Age of Ultron is only some $150 million behind (as of 10th June 2015, source: BoxOfficeMojo.com). The plot of Furious 7 is similarly trivial as in other instalments, although Paul Walker’s death added another dimension to the movie. During the movie you can’t really…
  • Hot or cold: product placement in cooking shows

    Erik
    3 Jun 2015 | 2:31 am
    When and where did you first hear about Jamie Oliver, Gordon Ramsay or Nigella Lawson? I’m sure the answer for many of you is cooking shows. Wikipedia’s definition of a cooking show says that it is a television genre that presents food preparation in a kitchen studio set. Typically the show’s host, often a celebrity chef, prepares one or more dishes over the course of an episode, taking the viewing audience through the food’s inspiration, preparation, and stages of cooking. Cooking shows are fairly inexpensive to produce. Usually they have a static set, simple formula and can…
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    Dwayne Flinchum

  • Private Foundations Sharpen Their Brands, Core Messaging, and Communications

    admin
    28 Jul 2015 | 8:17 am
    Progress reports. Annual reports. Grantee communications. Media relations. The world of private, nonprofit branding is a unique area of strategic communications with its own distinct set of needs and marketing language. In fact, the word “marketing” is not always considered a relevant term in meetings with executive managers of cause-based organizations. With such a finite number of constituents comprising what is generally known to be a small base of audiences, “strategic communications” would be the more appropriate way to refer to our work for these revered institutions.
  • The Power of Event Marketing

    admin
    8 Jun 2015 | 7:50 am
    It’s difficult to conduct a marketing meeting these days without the discussion turning to integrated, 360-degree programs. Optimizing all products and tools deployed across multiple channels is clearly the delicate, complex balance that we seek, but in our offices lately, we’ve been noticing and discussing the distinctive power of events. With so much attention turned to digital — almost blindly so, it would appear at times — an annual conference presents us all with the opportunity that the Internet will never afford, no matter how many technological advances are made: The power of…
  • Dancing With the Genie (or The Ongoing Plight of the Omnipresent Media Brand)

    admin
    2 Mar 2015 | 9:59 am
    The New York Times recently debuted its re-launched weekly magazine with the February 22 edition of the paper. Besides the usual self-aggrandizing about the new typefaces, columns, departments, and paper stock, the publication presented a compelling statement about its multichannel strategy on page 44 titled, “Beyond the Page.” If the title sounds like a Harvard Business Review whitepaper, it’s a vision statement that all publishers aspire to — and which is easier said than done. The perfect recipe is content distribution through print, website, daily emails to mobile, podcasts,…
  • For the Right Audience, a Print Redux

    admin
    25 Feb 2015 | 8:11 am
    We like to say that we’re “media-agnostic,” meaning that we are open to whatever strategy and channel works most effectively. Depending on the audience needs, printed thought leadership may be an important component of a larger, 360-degree, integrated content marketing program. Such is the case with Evercore Wealth Management, which publishes Independent Thinking four times annually. Our team redesigned the publication in 2014 and through a partnership with the client organization, continues to design and produce each edition. The publication is but one part of a system of content being…
  • Case Study: Burford Capital

    admin
    3 Feb 2015 | 6:43 pm
    In 2014, our group led a strategic redesign of the flagship website for Burford Capital, a legal financing firm that helps clients with business risk solutions and funding for corporate litigation. The site was just recently launched, reflecting a culmination of many months of work in research, planning, design, and development by IridiumGroup and the client team. A phase of stakeholder interviews shared insights into the company’s strategic goals, audiences, communications and channels, brand image, competitive set, and content needs of the site. A proposed navigation, site structure,…
 
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    Unbounce

  • 7 UX Principles for Building Higher-Converting Landing Pages

    Mark John Hiemstra
    3 Aug 2015 | 12:00 am
    If they don’t understand your landing page, you’re doing it wrong. Source Take a look to your left. Now look to your right. The people on either side of you look different, sound different, and, presumably, they like different things than you do. We’re all a little different from each other. But despite our many differences, everyone reacts to certain stimuli the same way. When it’s bright, we squint our eyes. When there’s a sudden loud noise, we get startled. And when there’s a bright red spot on a red carpet, we notice it. When it comes to landing pages, we can count on…
  • Why Marketers Need to Be More Like Tour Guides [PODCAST]

    Stephanie Saretsky
    29 Jul 2015 | 12:00 am
    Your design should guide your visitor to conversion. Image by Vanessa via Flickr In this episode of Call to Action, Unbounce’s Art Director Denis Suhopoljac shares how marketers and designers can work together to create landing pages that actually serve your campaign goal. Then, we talk to full-stack marketer Vincent Barr about what exactly a wayfinding convention is and how it can help you guide your visitor toward your call to action. Listen to the podcast Listen on iTunes. Prefer Stitcher? We got your back. Mentioned in the podcast Wayfinding Conventions: Design Your Landing Pages to…
  • 3 Lessons From MozCon That Will Make You Rethink Your Content Marketing

    Mark John Hiemstra
    28 Jul 2015 | 12:00 am
    Source As content marketers, our goal is to engage readers. We want them to stay on the page and consume the entire piece. We want them to be so bowled over by our content that they can’t help but share it with everyone – and then take action. But we also need search engines to notice our content so that we can get people to our pages in the first place. So who are we really writing for, humans or machines? The good news is that you don’t have to sacrifice one for the other. In the battle for eyes on content, humans and machines go together like Bert and Ernie. During MozCon 2015,…
  • How New Balance Drove 200% More Sales at Half the Cost Using Unbounce

    Dan Levy
    27 Jul 2015 | 12:00 am
    For most online marketers, getting customers to enter their payment details and click “purchase” is the ultimate conversion. But for New Balance Chicago, online sales aren’t the goal at all. Chances are you’ve worn a pair of New Balance sneakers or know someone who swears by them. Headquartered in Boston, New Balance is an international, 109-year-old brand endorsed by Welsh footballers, Canadian tennis stars and American baseball players. Image by Alicia A. L. via Flickr. In the Chicago area, however, New Balance’s brick-and-mortar stores are owned and operated as a family…
  • 3 Marketing Experts Tell How Simple Strategies = Big Conversion Boosts

    Andrew J. Coate
    24 Jul 2015 | 12:00 am
    More and more is expected out of the modern day marketer. Running marketing campaigns and monitoring landing page conversion rates just isn’t enough anymore. You’re expected to be testing and tweaking and constantly pivoting to make each of your marketing campaigns as successful as they can be. The thing is, conversion rate optimization is a behemoth of a topic to learn about. It’s easy to become overwhelmed when looking at the height and depth of CRO, A/B testing and all the things you can do to score more conversions. But the only way to overcome the biggest of issues is to break it…
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    Trumpia's Blog

  • SMS Marketing Best Practices (Infographic)

    Sophorn Chhay
    3 Aug 2015 | 8:00 am
    An SMS marketing campaign can easily be the most important part of your mobile marketing initiative. But not all SMS campaigns are created equal. In order to achieve the highest response and conversion rates that SMS marketing is known for, you must check out the infographic below before writing your next SMS message.     64%… The post SMS Marketing Best Practices (Infographic) appeared first on Trumpia's Blog.
  • 5 Ways to Get Your Text Message Read Within 90 Seconds

    Sophorn Chhay
    31 Jul 2015 | 8:00 am
    SMS text messaging has become one of the most effective ways to reach customers and prospects, raise brand awareness and drive conversions and sales. Messages can be sent to anyone with a cell phone, without the need for WiFi or an Internet connection. That accessibility broadens the market of potential customers exponentially including people who… The post 5 Ways to Get Your Text Message Read Within 90 Seconds appeared first on Trumpia's Blog.
  • 75% of People Prefer Receiving Ads via SMS: How Do I Use It to My Advantage?

    Sophorn Chhay
    30 Jul 2015 | 8:00 am
    Mobile advertising is still a new industry, but it has grown exponentially as businesses get involved. SMS text messaging has a lot of power when compared to other types of communication such as direct mail or email. 9.6 trillion messages were sent by text in 2012 according to Portio Research. Since so many people are… The post 75% of People Prefer Receiving Ads via SMS: How Do I Use It to My Advantage? appeared first on Trumpia's Blog.
  • 10 Smart Ways to Reach 98% More of Your Customers with SMS Marketing

    Sophorn Chhay
    29 Jul 2015 | 8:00 am
    You are a savvy marketer, and have realized that adopting SMS marketing into your marketing strategy is a solid decision. You have had success using SMS for alerts and appointment confirmations. Customers love the new service and are responding with enthusiasm. However, if that is where you stopped, it is time to stretch your SMS… The post 10 Smart Ways to Reach 98% More of Your Customers with SMS Marketing appeared first on Trumpia's Blog.
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    Castleford

  • Asia Pacific region pushes Facebook’s monthly active users to 1.49 billion

    Castleford Staff
    29 Jul 2015 | 4:23 pm
    Facebook, the world’s largest social network, grew its monthly active users (MAUs) to 1.49 billion in the three months to the end of June. Announcing its second quarter results this morning, the company revealed that the Asia Pacific region was its best source of new users, up 21 per cent on the same period last year. Like other established social media brands, Facebook saw more developed markets, such as Europe and North America, deliver relatively flat user growth at 7 per cent and 4 per cent respectively. 844 million mobile users accessing Facebook every day Mobile monthly…
  • Twitter sees big jump in revenue but small jump in audience

    Castleford Staff
    28 Jul 2015 | 3:56 pm
    Twitter, the popular micro-blogging site, saw a big increase in revenue during the second quarter of 2015, but reported disappointing audience growth. The company made USD $502 million in the three months to the end of June, up 61 per cent on the same period last year and ahead of previous earnings projections. Twitter’s monthly active users reached 316 million, representing year-on-year growth of 15 per cent, which is modest by social media standards. Instagram, one of social media’s fastest growing brands, doubled its users to 300 million in the 14 months to December 2014,…
  • How content marketing can improve clickthrough on personalised ads

    Castleford Staff
    26 Jul 2015 | 11:45 pm
    Over the past five years, content marketing has taken centre stage in Australia and New Zealand. Creating, publishing and sharing content used to happen on the periphery, but now it is at the heart of how local brands connect with their target audience. Brands are using their own content as the primary tool for finding potential customers and beginning to build a relationship with them. Content marketing can hook people in and provide regular touch points to keep them interested. When they’re ready to buy, it can provide the detailed information about products and services that modern…
  • Starbucks unveils content partnership with The New York Times

    Castleford Staff
    22 Jul 2015 | 8:03 pm
    Starbucks, the popular coffee shop chain, has announced a content partnership with The New York Times, one of the world’s most widely-read newspaper brands. Under the agreement, the 10 million or so members of the My Starbucks Rewards loyalty programme will be able to access a limited number of articles from The New York Times free of charge. Paywalls to plug the ad gap  Like many of the big newspaper brands, The New York Times now puts the majority of its content behind a paywall. Users who want to access it online need to pay a digital subscription or find a work around. With print…
  • How winning back lost customers benefits the bottom line [STUDY]

    Castleford Staff
    19 Jul 2015 | 6:27 pm
    Service businesses can get a positive return from the time and money required to win back a lost customer, according to a new study. Research published in The Journal of Marketing revealed that whether customers leave because of price or poor service, getting them back often benefits the bottom line. This might sound pretty obvious on first reading: more customers should mean more revenue. But not all customers are created equal. Not only do customers often contribute different levels of revenue to a business, the cost of servicing them may also vary dramatically. In some businesses,…
 
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    Foglyte

  • Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action

    Jonathan Barrick
    27 Jul 2015 | 5:20 pm
    In this episode, Jonathan Barrick and Josh Muirhead discuss three recent trends in digital marketing careers and an initiative by Google to more effectively measure the effects of online engagement (specifically SEM) on retail store visits. Links and resources mentioned in this episode: Fast Company -> www.fastcompany.com/ Search Engine Land -> Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact – searchengineland.com/google-store-v…adwords-211254 Search Engine Land -> AdWords Brand CPCs Rising? Here’s Why And What You Can Do About…
  • Marketing Doubleshot Podcast – Ep.7 – SEM Reporting with Causation & Some Brands “Going Dark” on Social Media

    Jonathan Barrick
    29 May 2015 | 6:28 pm
    In this episode, Jonathan Barrick and Josh Muirhead discuss how marketers can get better understanding of their SEM efforts by mapping actions and events in their reporting and finding true correlation and causation, and explore why some brands have made the puzzling decision to ‘go dark’ on social media and shift to an advertising-only model. Links and resources mentioned in this episode: 3-Part Introductory Guide to Adwords & SEM by Sean Clark: http://seanclark.com/pay-per-click/a-guide-to-adwords-making-ppc-work-for-your-business/…
  • Marketing Doubleshot Podcast – Ep.6 – Brands Mixing with Social Causes & The Optimized Personal Digital Brand

    Jonathan Barrick
    23 Apr 2015 | 12:14 pm
    In this episode, Jonathan Barrick and Josh Muirhead discuss some of the latest news in social cause marketing, including Dove’s latest and greatest campaign, along with the dangers of not being prepared for what comes with social cause marketing. Also, we take a look at what it means to have an ‘optimized’ personal digital brand, and how you can start optimizing your own digital presence. Links and resources mentioned in this episode: Dove’s ‘Choose Beautiful’ campaign -> www.youtube.com/watch?v=7DdM-4siaQw Chipotle’s social marketing ->…
  • What Goes Into An Optimized Web Page?

    Jonathan Barrick
    26 Mar 2015 | 1:56 pm
    A handy cheat sheet for evaluating your optimized web pages. Back in the early days of Search Engine Optimization, there were not nearly as many factors influencing the visibility and authority of an average optimized web page. It used to be a simple matter of SEO basics, like choosing your keywords carefully, writing some solid copy, taking care of your headers, alt tags and meta tags, and BOOM you were pretty much done! Well these days things are a bit more complex. There are more factors influencing a page’s SEO rank now than ever before, and it can be a daunting task for website…
  • Marketing Doubleshot Podcast – Ep. 5 – Brands as Media Companies & Google’s Doorway Page Update

    Jonathan Barrick
    18 Mar 2015 | 11:29 am
    In this episode Josh Muirhead and Jonathan Barrick discuss brands evolving in to full-fledged media companies, putting customer experiences and user-generated content at the forefront. Additionally, Jon and Josh discuss the news of Google’s latest algorithm change, taking aim at doorway pages, and what it means for your SEO strategy. Links & resources mentioned in this episode: 5 Predictions for GoPro As A Media Company –www.edelmandigital.com/2015/02/19/friday5 Google To Launch New Doorway Page Penalty Algorithm –searchengineland.com/google-to-laun…gorithm-216974…
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    Creative Guerrilla Marketing

  • An Interactive YouTube Story That Simultaneously Unravels Both Sides

    Tereza Litsa
    3 Aug 2015 | 8:00 am
    Every story has two sides and love stories are no exception. Wouldn’t you be curious to know what each side thinks during a conversation? Cornetto has created a campaign of love stories in the form of short films, encouraging the audience to ‘enjoy the ride’ and ‘share the love.’ Except for the specific Facebook Page for the romantic stories, Cornetto has teamed up with MOFILM and A Taste of Space, in order to create a film featuring two high school students that struggle to express their feelings. As with such struggles, each person may think several different things when talking…
  • Mindblowing Video Shows Stunt Rider ‘Surfing’ Waves On A Dirt Bike

    Ryan Lum
    2 Aug 2015 | 2:26 pm
    Who would’ve ever thought that a dirt bike could do more than carve up the earth? DC Shoes shows us that a Dirt Bike can be so much more in this insane video that shoes stunt rider Robbie Maddison riding a modified dirt bike on water. In this new video from DC Shoes title “Robbie Maddison’s Pipe Dream,” Maddison is shown surfing the waves in Tahiti with his modified dirt bike. DC Shoes mentioned that they have been working on this project for over two years to make it a reality. We couldn’t be more excited that they finally made it happen! What a great stunt…
  • 4 Big Brand Commercial Campaigns to Learn From

    Contributor
    31 Jul 2015 | 8:00 am
    Everyone is a football fan on Super Bowl Sunday because of the commercials! Consumers expect nothing less than hilarious, heartwarming, useful and unforgettable commercials from their favorite brands. Whether you have a huge budget for video production or are going guerrilla style with an iPhone and a sense of humor, you’ve got to know the rules of video marketing to break them. And who better to learn from than the best? Here we review some of the most memorable commercials and ad campaigns from candy bars to beer to get your creative juices flowing and get you looking at your own ad…
  • Mobile Marketing For Millennials: 4 Must Learn Strategies That Work

    Contributor
    30 Jul 2015 | 8:00 am
    Nowadays, Millennials are all over the news – they are the talk of the town. This group of individuals is taking the world by storm and they’re creating a big fuss everywhere. They are always on the move and mobile phones have been part of their daily lives. For some, they can’t even last a day without their phone and even in doing transactions, they greatly rely on their phones. Given these points, mobile technology plays a great role in the lives of Millennials. It could be a key to a successful marketing that would draw every Millennial into your business or the brand that you…
  • S7 Airlines Travels Through Kids’ Imagination!

    Tereza Litsa
    29 Jul 2015 | 8:00 am
    What if you could travel in any place you could imagine? What would this world look like? How would children answer such a question? S7 Airlines along with W+K Amsterdam decided to create the advertising “Fly to anywhere you can imagine” by relying on the vivid imagination of 20 children, with the results being pleasantly surprising! Children love using their imagination and this case allowed them to be as creative as possible, building a whole new world in their heads, trying to narrate them through the video. From mammoths and mermaids, to dragons, superheroes and chocolate lakes, the…
 
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    Dukeo

  • Blog Niche Selection: 6 Tactics To Pick The Right Niche

    Steven
    25 Jul 2015 | 1:00 pm
    While choosing the right niche certainly isn’t the only thing that makes a successful blog, it’s an important first step. It’s not rocket science, either, like some of those guides make it seem. Here are six basic tactics to help you select a profitable niche for your blog. 1. Your Own Interests While it’s possible to choose a niche based solely on it’s money-making potential, it extremely difficult to compete in a niche that doesn’t hold your interest. A blog is all about the content and engaging your readers. You need to post high-quality, useful…
  • Freelance Blogger: This Is The Best Way To Grow

    Steven
    25 Jul 2015 | 11:00 am
    I know what you’re thinking: You love blogging, you have your own blog, and you have plenty of your own work to do. Why should you even consider becoming a freelance blogger? Here are four reasons why… 1. Additional Income If you enjoy blogging you can pick up extra money writing posts for other blog owners. Fresh, unique and original content is important in every niche and many blog owners are willing to pay for it. I’ve seen fees range from $20 and $25 a post all the way up to $5,000 for a feature-length article. Most bloggers don’t make a full-time income from just…
  • Unique Blog: Uncover Your Own Path To Success

    Steven
    25 Jul 2015 | 7:00 am
    If you saw a purple puppy you could easily say, “That purple puppy is unique” because you know for a fact that dogs come in a very limited number of colors and there are no other purple puppies on the planet. But how do you tell a blogger he needs to be “unique” when there are an unlimited number of variables? Where do you start? The word “Unique” is one of those words that’s hard to define. I mean, you can tell people what it means – “Being the only one of its kind, or unlike anything else” – but it’s difficult to tell people how to be unique, especially…
  • Blog Advertising Audit: Easily Increase Your Revenue

    Steven
    25 Jul 2015 | 3:00 am
    You should run an advertising audit on your blog. Why? Well, to increase your ad revenue if you’re using direct ads. No matter what aspect of your blog you’re talking about you should never just set it up and forget it. There’s always room for improvement, all the way down to the tiniest detail. And this is particularly true when you’re talking about direct ads. Advertisers look for several things before they’ll pay for ad space. Traffic numbers are important, including unique visitors and the total number of page views. As the blog owner you might think it only…
  • Blog Niche Domination: 7 Tactics To Crush Your Competition

    Steven
    24 Jul 2015 | 11:00 pm
    Trying to find a niche with no competition? Good luck. But why bother? If there’s a niche out there you’re passionate about, go for it. It’s not how much competition you have, it’s how you compete with the top two or three. You can dominate any niche when you follow these 7 tactics. 1. Monitor Your Competition Don’t just look at the titles on your competitors’ blogs when you’re looking for post ideas, read their posts, too. Then go to Google and do a keyword search and read posts on that same topic on other blogs. Find out what all your competitors…
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    Genius Blog

  • Weekly Roundup: Lyrics Posted Since 7/21/2015

    28 Jul 2015 | 7:10 am
    Big Memes: 3030 – Ogum Lyrics Bracia Figo Fagot – 3 króli Lyrics The Brian Jonestown Massacre – Le Sacre Du Printemps Lyrics Bring Me The Horizon – Throne Lyrics Carnage – I Like Tuh (Remix) Lyrics Common – We Are Young, Gifted & Black Lyrics Craig Biggio – Hall of Fame Induction Speech Lyrics Disclosure – Omen Lyrics Disturbed – Immortalized Lyrics DJ Holiday – Found Out Lyrics Don Jazzy – Get Down Lyrics Drake – Right Hand Lyrics Drake – Charged Up Lyrics Dyazz – Wu Wednesdays Lyrics Emicida – Passarinhos Lyrics Eminem – Sway In The Morning Freestyle…
  • Weekly Roundup: Lyrics Posted Since 7/14/2015

    21 Jul 2015 | 7:11 am
    Big Memes: 5 Seconds of Summer – She’s Kinda Hot Lyrics Alan Price Set – The House That Jack Built Lyrics Anthony Fantano – A vere deep poem (La Di Da Di) Lyrics B. Dolan – Safety Theater Lyrics Bitwa o Ząbkowską – 1/8 finału: Filipek vs. Milan Lyrics Black Eyed Peas – Yesterday Lyrics Bones – Underthefloor Lyrics Caitlyn Jenner – 2015 ESPYs Arthur Ashe Acceptance Speech Lyrics The Cars – Let’s Go Lyrics The Chainsmokers – Waterbed Lyrics Crocodiles – Don’t Look Up Lyrics Crocodiles – Foolin' Around Lyrics Delta Heavy – Ghost Lyrics Dirty Danger – Badman…
  • Weekly Roundup: Lyrics Posted Since 7/7/2015

    14 Jul 2015 | 7:11 am
    Big Memes: Anahí – Rumba Lyrics AR15 – Helpless Lyrics Book of Songs Anthology (詩經) – Guanju (關雎) Lyrics Brick + Mortar – Train Lyrics Bring Me The Horizon – Happy Song Lyrics Casino – El Chapo Lyrics ConeCrewDiretoria – Rap, Cerva, Erva e Muita Larica Lyrics Corey Taylor – Kanye West “Roast” Before Show Lyrics Dom Phillips – Rap in Rio: Why hip-hop is the new sound in the city of samba Lyrics Flares – Footstompin' Lyrics Future – DS2 Cover Art + Tracklist Lyrics Future – Blow A Bag Lyrics G-Eazy – Oh Well Lyrics Genius Brasil – Padrões de…
  • Weekly Roundup: Lyrics Posted Since 6/30/2015

    7 Jul 2015 | 7:11 am
    Big Memes: 2Pac – What U Won’t Do 4 Love Lyrics Angela Ding – My Genius History In a Nutshell Lyrics Austin Mahone – Dirty Work Lyrics Blood Orange – Do You See My Skin Through the Flames? Lyrics Chief Keef – Ain’t Missing You Lyrics Cleanup Crew – Free Weezy Album Lyrics Coheed and Cambria – You’ve Got Spirit, Kid Lyrics DeJ Loaf – Back Up Lyrics Eff Gee – Gee Cole Freestyle Lyrics Fekky – Way Too Much Lyrics Fetty Wap – 2015 XXL Freshman Cypher Pt. 3 Lyrics Firehose (Genius) – Outreach July 2015 Lyrics Gallant – Weight In Gold Lyrics Game – The Documentary…
  • Weekly Roundup: Lyrics Posted Since 6/23/2015

    30 Jun 2015 | 7:11 am
    Big Memes: 3030 – Ossos do Ofício Lyrics 50 Cent – Drama Never Ends Lyrics Alessia Cara – Wild Things Lyrics Alessio Fanelli – NFL Preview Lyrics Alexandre Desplat – Cuckoo Lyrics ArielBPaiva – Racionais MC’s — Cores & Valores — Análise Lyrics Białas – Street Credit (Freestyle) Lyrics Blvd Marc – Word On The Streets Lyrics Cacife Clandestino – Só Vitória Lyrics Chris Miles – Conversations Lyrics Class Actress – Movies Lyrics Claydee – Te Quiero Lyrics Corey Smith – Taking The Edge Off Lyrics Demi Lovato – Cool For The Summer Lyrics Dinos Punchlinovic…
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    Gee Ranasinha's Articles

  • Growing A Business: When Bigger Isn’t Better

    Gee Ranasinha
    2 Aug 2015 | 2:21 am
    Pretty much any business owner – from startup entrepreneur, through to small business owner, all the way to multinational CEO – wants to grow their company. Conventional wisdom dictates that the bigger you are, the more powerful you become. Bigger companies are better placed to beat-up suppliers on prices, and their larger marketing budgets mean that customers are falling over themselves to give them their business. At least that’s how the story goes… Not so long ago such assumptions weren’t too far off the mark. Today, however, digital technology has fuelled a…
  • When Customer Choice Is A Bad Thing

    Gee Ranasinha
    19 Jun 2015 | 10:00 am
    Offering too much customer choice in your business, product or services prevents your customers making any choice at all. You've been reading When Customer Choice Is A Bad Thing by Gee Ranasinha, originally published on Business Value Matters, a marketing blog for start-ups and small businesses by KEXINO. If you liked this article, be sure to follow Gee on Twitter, Facebook or Google+.
  • Conversion Rate Optimization: Knowing vs. Guessing

    Gee Ranasinha
    11 Jun 2015 | 2:49 am
    Conversion Rate Optimization is the combination of the objective with the subjective – making creative content decisions based upon quantitative data. You've been reading Conversion Rate Optimization: Knowing vs. Guessing by Gee Ranasinha, originally published on Business Value Matters, a marketing blog for start-ups and small businesses by KEXINO. If you liked this article, be sure to follow Gee on Twitter, Facebook or Google+.
  • A Mobile-Friendly Website Now Impacts Your SEO

    Gee Ranasinha
    21 Mar 2015 | 9:37 am
    Having a website that's optimized for mobile-devices has been growing in importance for some time. With Google's latest search algorithm changes, it's become critical. You've been reading A Mobile-Friendly Website Now Impacts Your SEO by Gee Ranasinha, originally published on Business Value Matters, a marketing blog for start-ups and small businesses by KEXINO. If you liked this article, be sure to follow Gee on Twitter, Facebook or Google+.
  • Review: The Art Of The Start 2.0 by Guy Kawasaki

    Gee Ranasinha
    28 Feb 2015 | 7:59 am
    2004's "The Art of the Start" ranks as one of the best book around on the subject of startups. Now Guy Kawasaki has updated it. If you are looking to read just one book on start-ups and business development, your journey has ended. You've been reading Review: The Art Of The Start 2.0 by Guy Kawasaki by Gee Ranasinha, originally published on Business Value Matters, a marketing blog for start-ups and small businesses by KEXINO. If you liked this article, be sure to follow Gee on Twitter, Facebook or Google+.
 
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    Miguel Carrasco | Mindset Shifter

  • How to Shift Your Mindset Today

    miguel carrasco
    1 Aug 2015 | 4:13 pm
    Nearly everything you’ve ever wanted to accomplish in life, cannot be done unless you shift your mindset. It’s true. Most people tend to focus on “What do I need to do to get XYZ”. Very few people focus on “How do I re-program my mind so that I can do what is necessary to get XYZ”. Today, we explain four simple tricks you can use to shift your mindset so you can achieve your dreams. 4 Simple Ways To Shift Your Mindset 1. What programming is running in your mind? The first most critical component of mindset shifting is to be aware that your mind is listening…
  • Example Blog Post

    miguel carrasco
    31 Dec 1999 | 4:00 pm
    Why Magnetic Headlines Are Crucial for Your Posts Welcome to Rainmaker. This is a sample post to get you started on your journey. Don’t forget that your headline is the most important aspect of writing a great post, and getting readers to read your opening paragraph. The first four to six sentences of your post are critical, because if you don’t hook your audience, they will get bored and click away. What is the benefit you will provide readers that you promised in the title? Be sure to describe the signs of the problem you will offer a solution to toward the end of your post. Use…
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    Renegade Search

  • How Do We Know What’s In Google’s Algorithm?

    Taylor
    31 Jul 2015 | 9:15 am
    Let’s start with a disclaimer. The reality is, we can never fully understand every piece of Google’s search algorithm. Only Google can. But here’s the other reality. We’ve developed a firm grasp on what’s in Google’s algorithm by understanding: What kind of search experience Google wants to create What kinds of results we see by implementing different SEO tactics How Google’s algorithm has changed over time Google’s Mission and You Google’s mission is “to organize the world’s information and make it universally accessible and…
  • Why Isn’t My Domain Authority Higher?

    George
    30 Jul 2015 | 5:00 am
    The short answer: Once your DA goes up to a level that is on par with your direct competitors, you should stop worrying about it. The long answer? A high Domain Authority (aka DA) does not equal high rankings, but the two are usually correlated.  A high Domain Authority means it is likely that your site’s pages rank well for a wide range of keywords.  All things equal, if two pages have the same exact content, and one site has higher Domain Authority, it will outrank the site with lower Domain Authority. The gray area arises when all things aren’t equal, which is usually…
  • What the Google Webmaster Message About Blocking JavaScript & CSS Means (And What To Do About It)

    Adam Bruk
    29 Jul 2015 | 12:11 pm
    In the past couple of days, many of our clients have received a warning message from Google. The message was sent to websites that are blocking their CSS and JavaScript assets, and it states that “Googlebot Cannot Access CSS and JS files on [http://yourwebsite.com].” Take a deep breath. Here’s what that message means and what you need to do about it. What Google’s Message Means Until now,  Google wanted webmasters to block CSS and JavaScript since they often caused problems for the search engine spiders when crawling your site.The guidelines previously advised…
  • What’s The Difference Between PR and SEO?

    Tate Handy
    29 Jul 2015 | 5:00 am
    In 1947, the Public Relations Society of America (also known as the PRSA) was created to help any organization and its publics adapt mutually to each other. It has been focused on working with journalists and news outlets, and even now it is a great way to spread brand awareness and build an engaged customer base. Up until the 90’s, business just existed in the offline world, and PR had a very refined network set up to succeed in the real world. However, things changed a bit once companies saw the potential to succeed on the internet. The first “search engine” was called WebCrawler and…
  • Creating Customer Profiles in Google Analytics

    Adam Bruk
    28 Jul 2015 | 5:00 am
    Many business owners will pay brand agencies a lot of money to help them develop customer profiles. Businesses spend a lot of time and energy to survey customers and mine the responses to get the data they need. It’s important to create customer profiles to not only understand who your customers are, but to provide them with a better experience as well. In addition to this, customer profiles can also help you market to customers better and more efficiently. But what if I told you that you can get all of the information you need to create a customer profile for free? Below are five ways that…
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    Starmark | Integrated Marketing Communications

  • SnapChat Ads, Geofilters and Millennials

    Roberto Renteria
    30 Jul 2015 | 12:11 pm
    Snapchat may have finally found an advertising model that its core millennial users will actually like — custom geofilters with opportunities for companies to brand and sponsor. Geofilters allow users to add a location-specific filter to photos or videos they post to the network. These filters have become a popular way to tell friends where... View Article
  • Casa Sant’Angelo Selects Starmark for Integrated Campaign

    jtitelius
    29 Jul 2015 | 11:49 am
    Casa Sant’Angelo, the first Archdiocesan-sponsored retirement community in South Florida, has selected Starmark to provide an integrated communications campaign to inform seniors and their families of the pre-opening opportunities. Sponsored by the Archdiocese of Miami and affiliated with Catholic Health Services, Casa Sant’Angelo is one of the newest retirement choices for Broward County residents in... View Article
  • Location Based Marketing Cheat Sheet

    jtitelius
    28 Jul 2015 | 8:38 am
    Location based marketing (LBM) is a direct marketing strategy that delivers targeted communications based on where your audience is standing. With the proliferation of mobile devices in today’s market, there is tremendous potential to leverage this emerging technology. To help you navigate through the geofences and beacons, we’ve developed a cheat sheet that outlines these... View Article
  • Weekly marketing tips now at your fingertips with the new Starmark eTips App

    Jeremy Schwartz
    21 Jul 2015 | 11:19 am
    Introducing the new Starmark eTips app — an interactive library of hundreds of marketing tips, organized by category (branding, advertising, direct, interactive, mobile, public relations, analytics). The eTips app complements our fourth edition of the eTips book series, 50 eTips for Market Leaders. With the new app version of eTips, our clients, partners and friends can... View Article
  • Virtual reality’s business impact coming soon

    jtitelius
    14 Jul 2015 | 11:20 am
    Reprinted from the South Florida Business Journal. A few months ago, the Apple Watch was the new technology on the horizon, and marketers wondered if the timepiece industry would ever be the same. Today, we are looking at another potential game-changer: virtual reality headsets. Articles are being written on full-immersion virtual reality rooms replacing traditional... View Article
 
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    Main Street ROI

  • Are You Throwing Spaghetti At the Wall & It’s Not Sticking? Here’s Why

    Phil Frost
    2 Aug 2015 | 8:05 pm
    I’m sure you’ve heard the saying, “throw spaghetti against the wall and see what sticks.”  It’s a common way to describe the process of testing many different tactics at the same time in order to identify what works (sticks) and what doesn’t work (falls to the floor). It’s a nice analogy to visualize the process of testing, and with a 2.5 year old daughter at home I’m sure to get some live demonstrations soon. :) However, there’s one problem with this saying.  What happens if you try to throw uncooked, or very under-cooked spaghetti…
  • How SEO Can Fuel Your Other Marketing Tactics

    Phil Frost
    30 Jul 2015 | 8:25 pm
    Over the years I’ve noticed businesses tend to approach search engine optimization (SEO) in one of the following two ways: It’s an afterthought. In this case, the business tries to add SEO separately like grafting a new branch on to a fruit tree. It’s at the core of their digital marketing.  Rather than thinking SEO is a completely separate tactic, these businesses use SEO to fuel other areas of their marketing. Which approach are you using?  Which approach will give you better results? In this article, I’ll highlight some of the reasons why SEO should not be an…
  • How To Track Phone Calls Without Sabotaging Your SEO

    Phil Frost
    26 Jul 2015 | 8:41 pm
    During last week’s Local SEO Formula live training there was one question that kept popping up: “How do you track phone calls from your SEO campaign?” Since this is such an important topic I’m going to answer this question in this article.   Even if you’re already tracking your phone calls, I urge you to read this to make sure you’re doing it correctly.  Unfortunately, if you track calls the wrong way, then you could unknowingly sabotage your SEO efforts! Why Track Phone Calls? First, if your business does not receive phone calls and all of your…
  • Do You Have Realistic Expectations For Your SEO Campaign?

    Phil Frost
    23 Jul 2015 | 8:18 pm
    About 3.5 months ago, my son Emmett was born, which of course means my wife, Erin, was still pregnant just over 3.5 months ago.  Given that time frame, would you expect Erin, or any other woman, to be back to her “pre-pregnancy” workouts already? Of course not! In fact, Erin’s doctor estimated about 6 months to get back to that same level.  Despite the expert advice, Erin is disappointed because in her mind she should be further along. In other words, her expectations are not aligned with the reality of how long it takes to fully recover from childbirth. The interesting…
  • Is Your Business Getting Ignored Online?

    Phil Frost
    19 Jul 2015 | 8:31 pm
    My son, Emmett, is about 3.5 months old and he has already mastered the art of getting attention when he needs it.  If he wants mommy or daddy to come running quickly, then he just elevates his whining to more of a scream and within seconds he has full attention.  Or, if he wants to play then he simply smiles or coos and all eyes and hands are on him. I’m no expert on child development so I’m not exactly sure when he learned how to do this, but let’s just say it was only a couple months ago for argument’s sake.  Now, let’s turn our attention to your business.
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    Rob Fore

  • Your Wish is Your Command Scam

    Admin
    2 Aug 2015 | 4:15 pm
    A lot of people nowadays are looking for means to gain wealth and prosperity, and to be able to lead a meaningful life. However, can a series of 10 audio CDs really change your life and give you the untold secret to earning $10,000 in 24 hours or $100,000 in 90 days? Is Kevin Trudeau’s […] Related posts: Is Project Payday a Scam or Real? Valued Opinions Scam – Just Another Paid Surveys Scam? Jonathan Budd Scam
  • Market America Reviewed – Still a Great Opportunity?

    Admin
    1 Aug 2015 | 4:15 pm
    It’s frustrating, isn’t it? You go online to do your due diligence before starting your own business and you get bombarded with tons of “market america scam” headlines – some good, some not so good. Concerned, you click through and read MANY different reviews, only to discover the author simply regurgitated some generic information and […] Related posts: How To Market On Twitter And Really Grow Your Business Evolv MLM Opportunity Exposed Approaching Your Warm Market List
  • Caring Enough to Care

    Admin
    31 Jul 2015 | 4:15 pm
    Back in the late 80’s I picked up a book that profoundly changed my life. It taught me how to model excellence, how to better communicate, and what it really means to take responsibility for your actions and results (or lack of results). It also taught me to care. Really care. And that has made […] Related posts: Seven Secrets of Success Finding a Profitable Network Marketing System Dani Johnson Review
  • How to Stay Focused on Success

    Admin
    30 Jul 2015 | 4:15 pm
    Staying focused on success is important because… Distractions can be deadly. Get distracted while driving and accidents happen.   Get caught up in a good conversation while walking down a public sidewalk and you can wind up walking smack into a pole (I just did this. Jeez…). Get wrapped up in the minutiae of living […] Related posts: Nathan Ricks – Network Marketing Success The Cost of Success Seven Secrets of Success
  • Global Domains International Scam Review by Top Producer Who Quit

    Admin
    29 Jul 2015 | 4:15 pm
    Is Global Domains International (GDI) a scam or can you really make some serious money promoting the program? Frankly, it depends who you ask and their “agenda” for giving you their answer. Because not everything about you read about the “global domains internation scam” is based on objective reality. Global Domains International Scam Review Global […] Related posts: Valued Opinions Scam – Just Another Paid Surveys Scam? Clickbank Scam Exposed Is Project Payday a Scam or Real?
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    DIY Marketers

  • How to Soar on Twitter: Four Ways to Design Effective Twitter Feeds

    Ivana Taylor
    30 Jul 2015 | 6:00 am
    [Interesting] Twitter can be a powerful promotional tool for many small businesses. By connecting with your customers in meaningful ways you can increase loyalty and engagement with your brand, which can result in increasing awareness and sales. But with so many companies on Twitter, how can yours stand out? Where should you (or your designer) even […] The post How to Soar on Twitter: Four Ways to Design Effective Twitter Feeds appeared first on DIY Marketers.
  • Best Bang for the Buck Branding Activities For Start Ups

    Pamela Webber
    29 Jul 2015 | 4:37 am
    [Interesting]   Get a logo design Your logo is the core of your brand, yet it is so much more than a collection of letters and symbols. A well-designed logo resonates with your target audience as it reflects the value you provide. While getting a logo can be expensive, it is well worth the investment as you can […] The post Best Bang for the Buck Branding Activities For Start Ups appeared first on DIY Marketers.
  • 5 Inside Tips for Getting the Best Design from Crowd-sourced Design Contests

    Pamela Webber
    23 Jul 2015 | 6:00 am
    [Interesting] The creative process is inherently chaotic—it can be daunting to explain your vision to a designer on the other side of the table, let alone the other side of the screen. This is why crowdsourcing your design project not only increases your chances of aligning your image closely with your objective, but allows you to […] The post 5 Inside Tips for Getting the Best Design from Crowd-sourced Design Contests appeared first on DIY Marketers.
  • How to Use LinkedIn for Competitive Intelligence Like Sherlock Holmes

    Ivana Taylor
    21 Jul 2015 | 6:30 am
    [Interesting] Remember the good old days, when being a successful business owner simply meant providing your customers with the best products and services possible? Ahh, what a wonderful world… Well, those days are long gone. In today’s fast-moving, ultra-competitive business climate, even the neighborhood lemonade stand has to take constant proactive steps to stay ahead of the […] The post How to Use LinkedIn for Competitive Intelligence Like Sherlock Holmes appeared first on DIY Marketers.
  • Canon Launches a Program To Turn Your Challenges Into A Business You Love

    Ivana Taylor
    15 Jul 2015 | 12:00 pm
    [Interesting] This time last year, I was ready to throw in the towel. “Why am I doing this?”, I thought.   I didn’t need the stress of working all these hours for results that simply aren’t good enough for me. The challenges of building a brand, generating revenue, finding profitable customers, hiring and managing a team and […] The post Canon Launches a Program To Turn Your Challenges Into A Business You Love appeared first on DIY Marketers.
 
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    BubbleCube - A Digital Marketing Blog

  • Most Valuable Brands in India – Tata, SBI, LIC, Airtel & others

    Harsha MP
    31 Jul 2015 | 3:19 am
    The Brand Finance India 100 is an annual study conducted by leading brand valuation consultancy Brand Finance. This gives the info on which are the most powerful & valuable Indian brands. Tata remains the top Indian brand this year as its brand value exceeded US$15 billion for the first time. It is a top brand originating from India & has visibility across the globe. Others in the list include SBI, LIC, Airtel, Reliance, Indian Oil, Infosys, L&T, HCL and ONGC. The list includes companies from E-commerce, Heavy Engineering, Pharmaceuticals, Automobiles, Telecoms, Banking &…
  • How PayPal Measures Up Against Other Tech Giants – Google, Apple, Microsoft & others

    Harsha MP
    28 Jul 2015 | 3:13 am
    You will find more statistics at Statista PayPal has started trading on the NASDAQ on Monday morning. The company’s valuation, just below $50 billion. Shows how PayPal measures up against other big names in the tech industry in terms of market capitalization.
  • Apple Watch – Heart Rate Powered Tinder App

    Harsha MP
    24 Jul 2015 | 3:06 am
    Hands Free Tinder. A new Apple Watch app that lets you find your perfect match. This is done by analysing your heart rate on each potential partners profile photos and then automatically swipes left or right for you. Created by T3.
  • Moving to HTTPS – is it a bane or boon for SEO?

    Harsha MP
    20 Jul 2015 | 3:38 am
    Moving your site to HTTPS has its own advantages & disadvantages from a SEO point of view. There are many challenges associated with moving to HTTPS. It involves a series of 301 redirects. These redirects are usually associated with loss of link equity resulting in loss of rankings. Google is also emphasizing on switching to HTTPS & data has to be evaluated to see if the win/loss gain from switching. Another problem is the loss of referral data. Referral data plays an imp role in finding who is the referrer, what kind of site & others. No referral data is sent when traffic is…
  • Onsite SEO in 2015: An Elegant Weapon for a More Civilized Marketer from Rand Fishkin

    Harsha MP
    17 Jul 2015 | 2:39 am
    From Rand Fishkin’s Slideshare how Onsite SEO is advancing and the future elements of how marketers will optimize their content and pages.
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    Monica Hemingway

  • Business Owners: Get Out Of Your Own Way

    Monica Hemingway
    27 Jul 2015 | 5:54 pm
    You’ve probably heard so much advice about all the things you “should” be doing online to grow your business that you’re thinking “I just don’t have time for all of this!!” And that may be true. You, as the business owner, may not have time. So maybe it’s time to get out of your own way and focus on what really matters. Ask yourself – where do YOU make the biggest difference in your business? I can tell you right away that it’s NOT pruning trees, mowing lawns or planting shrubs! You OWN the business. YOU make the decisions, set the strategy, determine…
  • What Weight Watchers Can Teach You About Social Media

    Monica Hemingway
    19 Jun 2015 | 10:29 am
    Well, I finally did it – I joined Weight Watchers.  Like many of you, I’ve struggled with losing those last 10 pounds, over and over again. Over the years, I’ve probably lost 150 pounds – and gained 160! I tried all sorts of diets – prepackaged foods, no carbs, all carbs, no sugar, detoxes and cleansers.  They all worked, for a while, and then I lost motivation, got tired of eating tasteless food, or figured that I had it beat and didn’t need any more dieting to maintain the weight loss.  And then the weight came back… The problem was that I TRIED all of these diets.  I…
  • Google Mobile-Friendly Update: Implications for Your Small Business Website

    Monica Hemingway
    5 Jun 2015 | 1:13 pm
    Can you afford to throw away half of your leads and potential customers?? On April 21, 2015 Google changed the search algorithm so that websites that are not “mobile-friendly” will NOT be shown in search results on a mobile device. Have you checked your website? Here’s the link: https://www.google.com/webmasters/tools/mobile-friendly/ You’ll see whether or not your website is mobile responsive. Maybe it looks great when viewed on a desktop but not so good on an iPhone or Kindle? If so, your website won’t be shown to people who are searching for you on a smart phone or tablet.
  • 6 Simple Website Tactics to Attract More Customers

    Monica Hemingway
    5 Feb 2015 | 1:44 pm
    Using your website to bring in more customers for your tree care or landscape business can save you time and money – if it’s done right. Just because you have a website doesn’t mean that customers – and more importantly, quality customers – will find you, like what they see, and contact you for a quote or to buy your services. Here are six things you can do to set yourself apart from the competition, convince prospects that you’re the right option for them, and attract quality customers to grow your business. Create a Great First Impression Your website…
  • 10 Questions to Ask Your Website Designer

    Monica Hemingway
    10 Jan 2015 | 1:48 pm
    You need more than just a pretty website. You need a site that delivers business results. And you need a website designer who can do that. Here’s what to ask a web design company before you consider hiring them. 1. What is your typical process when working with a new client? Designers vary widely in skills and experience. Often, they’re focused on building a site that looks nice and works well. But the better designers are more focused on helping you achieve business-related goals. Experienced designers will work with you to understand your business, customers, strategy, short- and…
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    Marketing techniques for results driven entrepreneurs

  • Wine drinking cows & pot smoking pigs: the secret of their loopy success

    Troy
    10 Jul 2015 | 11:56 am
    I got lots of great comments and feedback on the article from yesterday about the $100 hotdogs (if you didn’t see it – go here: http://blog.smallbusinesscopywriter.com/100-hot-dogs-sold-out-and-their-secret-plus-a-75-off-deal) Which reminded me of a couple other unusual marketing ideas I’ve come across that have fantastic lessons hidden away. First… …a pig farmer/butcher in Seattle. He gets a good old whiff of a new trend in Washington and Colorado (the legalization of marijuana), and has a lightbulb moment. Why not combine his pigs – with some pot! All these medicinal…
  • $100 hot dogs SOLD OUT (and their secret) – plus a 75% off deal

    Troy
    9 Jul 2015 | 2:19 pm
    Thanks for the kind words I got on my article about the negative comments I got from some people who never even read the article I wrote… …obviously you are reading and getting my point of marketing during the summer months. If you didn’t see it – http://blog.smallbusinesscopywriter.com/the-blatant-bashing-i-took-for-my-email-yesterday/ Be bold. Don’t be shy. Do something OUTRAGEOUS! Which is exactly what Dougie Luv did with his $100 “Dragon-Dog” hot dogs. During the Calgary Stampede this year, Dougie went big AND bold. His $100 hot dogs are a foot-long bratwurst, infused…
  • The blatant ‘bashing’ I took for my email yesterday

    Troy
    8 Jul 2015 | 11:03 am
    Yowwwww, the negative nellies came out and bashed me for my article yesterday. Their claims were that I was praising the Balloon guy for his PR stunt. Someone said they “question my intelligence” about writing an article like this. Another said his balloon stunt was not much different than “buying a gun and killing a mayor”, if publicity was the only goal. There will be more I’m sure. Actually, the mayor comment was from a guy I highly respect as an entrepreneur, but I don’t understand either comment (another comment from a fellow kickboxer – gloves on! . It’s painfully…
  • How Calgary’s ‘balloon man’ just nailed the free PR game

    Troy
    7 Jul 2015 | 8:06 am
    What do you get when you cross an entrepreneur, 100 large helium-filled balloons, a $30 lawn chair, and the ultimate audience? Dan Boria   For Dan Boria, he nailed a GOLDMINE in publicity! Right now, the Calgary Stampede is yeehawing at a feverish pitch. This is a 10 day Cowboy rodeo, midway, and half billion dollar a year bonanza. I’ve written about the marketing and business lessons from the Stampede before (http://blog.smallbusinesscopywriter.com/creating-a-100-year-calgary-stampede-of-new-clients/) But this year we have a new contender for ultimate PR stunt… The “Calgary…
  • [Free Training Webinar Wed] Acres of E-Diamonds: Guerilla Launch Formula

    Troy
    23 Jun 2015 | 3:11 pm
    Wednesdays’s advanced e-mail marketing training with Daniel Levis is NOT named Acres of E-Diamonds. It’s actually called EMAIL ALCHEMY “ELITE”, but it might as well be about diamonds … …Because the principle is the same. It’s about turning lead into GOLD, coal into diamonds, and dry-as-dust oil wells into gushers. And it’s all about treasure where there “appears” to be sand… coal… or nothing at all. It’s about finding hope where there was only despair. It’s about the untapped power of your list… whether it’s…
 
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    BarnRaisers

  • 10 compelling characteristics of great case studies

    Rob Petersen
    3 Aug 2015 | 8:42 am
        Narratives are most long-standing and effective ways to tell a story. One very important way the narrative is told in business is the case study. Case studies are a form of problem-based learning, where you present a situation that needs a resolution. Case studies are a great way to improve learning, gain involvement and encourage immediate use of newly acquired information and skills. But case studies are also grounded in stubborn facts that must be faced in real life situations. A case study can be a couple of paragraphs or 20 pages or more. Case studies may differ in…
  • 12 experts explain what Internet of Things really means

    Rob Petersen
    26 Jul 2015 | 1:56 pm
        When major change occurs, likely to improve our lives in meaningful ways, a new phrase is born to capture its innovation and transformation. But if the change doesn’t become reality or keep pace with expectations, the phrase turns into a buzzword meaning many different things and never being clear. A phrase that could be in this category is the Internet of Things. Have you heard it? Do you know what it means? Some experts are about to explain its meaning. They will tell you the Internet of Things (IoT) is about connectedness that will make our lives significantly better;…
  • 31 crystal-clear facts support Social Media Intelligence

    Rob Petersen
    20 Jul 2015 | 1:37 pm
        Social Media Intelligence is the collective use of monitoring, listening tools and solutions that allow organizations to monitor social channels and conversations, respond to social signals and synthesize social data points into meaningful trends and analysis. Benefits companies realize from Social Media Intelligence are: Audience Segmentation Competitive Analysis Trend Analysis Brand Analysis Customer Acquisition Customer Retention Customer Service On-Line Research Key Influencer Identification Community Building Company Productivity These benefits suggest Social Media…
  • 10 essential KPIs for 7 different industries

    Rob Petersen
    13 Jul 2015 | 8:18 am
        Key Performance Indicators (KPIs) are metrics tied to a target. They are the measurable values that demonstrate how effectively a company is achieving key business objectives. KPIs operate as the actionable scorecard that keeps the strategy on track. The video above from  Erica Olsen of OnStrategyHQ.com shows how to develop KPIs and set up a KPI scorecard. But KPIs differ depending on the objectives and type of business and industry. For example, if a business relies on marketing, or a sales force, social media, SEO or financials to achieve objectives, there will be different…
  • 10 big ways social media participation raises search ranking

    Rob Petersen
    6 Jul 2015 | 6:22 am
        54% of people find a website from natural search results (source: Forrester) 33% choose the website in the #1 position on the first search page (source: Chitika) 32% find a website from social network sites (source: Forrester) The numbers say high search ranking and strong social media presence give a website the best chances of being found. But a website has an even better chance if social media and search engine optimization (SEO) efforts, the strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high search engine ranking,…
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    Marketing Artfully

  • The New Sales Funnel – What Marketing Looks Like Today

    Tara Jacobsen
    3 Aug 2015 | 6:22 am
    If you are in business you probably have seen a sales funnel before. It is the wide-at-the-top, skinny-at-the-bottom chute that you are supposed to run people through to get them to buy. But today’s post is about a little different sales funnel system. This sales funnel is really tall and has many more step than a normal funnel does. This is because the old model is broken and we will look at ways we can fix it today. The Old School Sales Funnel So this is an old school sales funnel that I have used for years when working with my “peeps” on their businesses and for a…
  • My Rule Of Thumb For Accepting SEO Link Building, Guest Posting and Blogging Requests

    Tara Jacobsen
    29 Jul 2015 | 7:38 am
    So I have a very dear client who has been getting A LOT of requests to have guest posts, to “swap links” and the like. It is because his real estate investing website is getting a great following! But how do you know which ones you should do and which ones you should stay FAR away from? Because I am interested in SEO, I have a kind of “in my mind” idea of what sorts of things I would be willing to do and not do. Here is my best attempt to document that based on real information from trusted sources. Disclaimer…you may feel differently and if so, please feel free to write your own…
  • Niche Marketing – Can you have two niches?

    Tara Jacobsen
    27 Jul 2015 | 7:07 am
    Niche marketing has changed over the years. Back in the day we were told we could have hundreds of niches with all different anonymous logins and build an empire that could span the online universe. Today though, with Google cracking down on spam sites and social needing a face to put to a name, is it possible to have two niche markets? What is niche marketing exactly? Before we get too far, let’s talk about what a niche is exactly. Targeting a niche means that you picked a specific kind of people, places or things to focus on and serve. Here are some different kinds of niches: Real…
  • How I Use LeadPages To Split Test Creatives and Words For Popup Boxes

    Tara Jacobsen
    22 Jul 2015 | 6:04 am
    I LOVE using LeadPages to split test my creatives and words for FREE! I just use multiple popup boxes that show up when people leave and see which ones perform the best. I have to say that I am ALWAYS surprised but that there is no arguing with real live data from actual visitors. In case you are just checking out split testing, functionally what you do is have an “original” version and different variations that you test against that one for effectiveness. In this test I had an original and two different versions that I tested. Results are below! LeadBoxes One of the technologies…
  • Social Media Review – Marley’s Mutts Facebook Page

    Tara Jacobsen
    16 Jul 2015 | 7:46 am
    Being in social media marketing for myself and various companies, one of the things that I have found most helpful to do is reverse engineer what successful social accounts are doing and try to figure out what makes them work so well. Just yesterday I was talking with a mastermind friend and was telling her about Marley’s Mutts Facebook page and how great they are doing. Then I thought, hmmmm maybe you might like to know about it too…so here goes! Marley’s Mutts Facebook What They Are Doing Right First off they have an active and engaged Facebook page. That comes from…
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    Digital Firefly Marketing blogs

  • Inspiration Friday #3

    Veronica Webb
    31 Jul 2015 | 12:00 am
    Happy Friday Everyone! It's Inspiration Friday again! Here is a little inspiration today with some of my finds from the amazing world of design. Below are great quality designs from different artist with backgrounds in typography, illustration to user interface design. Hope you Enjoy! Lettering on Everyday Objects by Panco Sassano FIU via AbduzeedoShoe by Kyle O'HaraCreative Lettering & Typography by Panco SassanoNational Geographic via PinterestMood, Mind, Body Packaging design via PinterestUI design via PinterestIllusive by Petros AfsharMobile Menu design by Natko Hasić Blog…
  • A Theory on Panda 4.2 and Tips for Surviving the Rollout

    Robert Meyners
    30 Jul 2015 | 1:44 pm
    Google Panda 4.2 is being implemented slowly and with very little detail.  Here’s a theory about why and our best tips for moving forward during the rollout.What is Panda?In the world of SEO and Google rankings, Panda is the gatekeeper: it’s the algorithm, first released in early 2001, that looks at sites and decides which should get to the top of the list whether you’re searching for “Taylor Swift tour dates” or “quick and easy chicken recipes”.  Google is important to your site’s overall traffic, therefore it’s important to understand how it works, to help you make it…
  • Google Error: Cannot access CSS and JS files due to robots.txt

    Suruchi Sheth
    29 Jul 2015 | 3:19 am
    Many of you may have gotten this email from Google yesterday.            “Google systems have recently detected an issue with your homepage that affects how well our algorithms render and index your content. Specifically, Googlebot cannot access your JavaScript and/or CSS files because of restrictions in your robots.txt file.”What does this mean and how does it affect your site?Your site has a robots.txt file, which blocks Googlebots from crawling certain resources on your site. The purpose of these is to give you control over what bots can and cannot see, by excluding the…
  • It's our 4th anniversary!

    Suruchi Sheth
    24 Jul 2015 | 11:24 am
    Today we are celebrating 4 years at Digital Firefly Marketing!  Blog Category: Untitled Categories
  • Tommy Perez – The frequent paper krafter

    Veronica Webb
    24 Jul 2015 | 12:00 am
    Designer, doodler & frequent paper krafter, Tommy perez works with materials from rice crispy treats to construction paper. Perez has no limits when creating his designs. He has collaborated with huge companies like Target but enjoys the simplicity of projects such as "A to Zoë”, where he is designing a playful way to teach his two-year-old daughter Zoë the alphabet. Below is some of Perez’s amazing work, Hope you Enjoy!     Blog Category: Design
 
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    Dex Media

  • Email Receipts: Mailing-List Builders, Lawsuit Risks

    Jeff B. Copeland
    31 Jul 2015 | 12:38 pm
    “Would you like your receipt emailed to you?” From pet shops to pastry shops, you hear that question at payment time. Many shoppers like the convenience of paperless receipts: no more purses and wallets looking like shredder bins, no more losing receipts needed for returns. For merchants, the emailed receipt is an easy-to-use, standard feature of point-of-sale...continue reading … The post Email Receipts: Mailing-List Builders, Lawsuit Risks appeared first on Dex Media.
  • Could Your Social Media Presence Make You the First Thing Customers See Each Morning?

    Jen Whitten
    31 Jul 2015 | 11:46 am
    Are you the type of person who reaches for your phone to check social media as soon as you wake up in the morning? If so, you aren’t alone. According to a report recently released by Opera Mediaworks that looked at the mobile app habits of more than a billion users across 19,000 sites and...continue reading … The post Could Your Social Media Presence Make You the First Thing Customers See Each Morning? appeared first on Dex Media.
  • Local and Small Businesses Have a Hard Time Landing on the Front Page

    Jim Shannon
    30 Jul 2015 | 1:58 pm
    Local and small businesses hoping to find their way onto a first page listing of the big three search engines (Google, Yahoo, and Bing) may find their opportunities limited when trying to compete with national companies. A July study by the SEO specialist firm, BrightLocal, examined the results of a series of searches they conducted...continue reading … The post Local and Small Businesses Have a Hard Time Landing on the Front Page appeared first on Dex Media.
  • 32 Movies Every Entrepreneur Must See

    Ben Kaylor
    30 Jul 2015 | 9:10 am
    We’ve been planning movie day here at the Dex Media corporate office. Sometimes stepping away from what you’re working on brings a whole new perspective to the problem you are focused on. If you are an entrepreneur or a business owner and looking for that motivational kick to get you excited, this list is the...continue reading … The post 32 Movies Every Entrepreneur Must See appeared first on Dex Media.
  • Stop Annoying Your Customers with Email

    Marion Jacobson
    28 Jul 2015 | 12:25 pm
    I’m a loyal customer of beauty products from an independent consultant who does home parties. There are several products that she sells that are on my “must have” list (until they stop making them, but that’s a topic for another blog post). I love the convenience of being able to send an email to my rep and order refills without...continue reading … The post Stop Annoying Your Customers with Email appeared first on Dex Media.
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    Murdoch Marketing » Blog

  • Are You Mobile Ready? [2m24s]

    Robert Devroy
    30 Jul 2015 | 2:30 am
    This year is turning out to be the tipping point in mobile vs. desktop search popularity. Watch as Tom Murdoch discusses the importance of having a strong mobile presence.   The post Are You Mobile Ready? [2m24s] appeared first on Murdoch Marketing.
  • Linguistic Power in Today’s Generation

    Elizabeth Gawron
    23 Jul 2015 | 6:36 am
    You may have heard the expression “I can’t even” make its way to your ears, either from your children or by watching television. The phrase, made famous by YouTube sensation Tyler Oakley, hit the video blog scene in 2012. Over the past few years it has grown in popularity and is now considered a widely used slang word. According to Urban Dictionary, this slang can be defined as, “Can’t deal or can’t handle it/you.” It is used as a state of speechlessness when people can’t find the words to describe how they’re feeling. They “literally can’t even.” Listen to your…
  • Multi-Level Marketing in 2015

    Janna Pierson
    16 Jul 2015 | 6:50 am
    Back in the early 2000s, I had my first brush with multi-level marketing (MLM). A friend who I hadn’t seen in ages approached me on the premise of catching up, but about five minutes into the conversation I realized that this was just an elaborate sales pitch. There were promises of riches, but I was never even sure what they were selling…was there an actual product? Already turned off by what I considered to be an abuse of our friendship, I immediately said “no.” And then I said “no” many times over the next several weeks until the phone calls finally stopped. I have not…
  • How Facebook Impacts the Conversations Surrounding Elections

    Elizabeth Gawron
    9 Jul 2015 | 1:48 pm
    “I’m thinking about deactivating my Facebook.” “Why?” “Election season is here…” Many Facebook users have to brace themselves during the events surrounding elections. Some become turned off by the idea of strongly worded and opinionated posts clogging up their newsfeeds, while others thoroughly enjoy sharing their own opinions and commenting on their friends’ posts. Stating exactly how you feel about a certain candidate or issue has become especially easy on social media, partly because you are able to express your opinion on a web page and not face-to-face with a…
  • New Instagram Updates Put the World Within Your Reach

    Stephanie Browne
    2 Jul 2015 | 3:03 am
    While Instagram has recently hooked more users than Twitter, many still turn to Twitter to receive more immediate updates, especially on current events. But Instagram hopes that its latest update will change that. Before this update, Instagram users were only shown images posted by accounts they followed (unless they searched by hashtag). There was also no easy way to find to-the-minute news events. Recent updates to Instagram hope to bring live events around the world closer. “Wouldn’t it be cool if we could let people see what’s happening in the world live through Instagram?” said…
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    AYTM

  • Golf Survey: Putt Putt More Popular Than Regular Golf

    Anne Pilon
    3 Aug 2015 | 6:46 am
    In August, many Americans will celebrate National Golf Month by heading out to their favorite local courses. Golf has long been one of the country’s most popular summertime activities. And as such, it has attracted a lot of fans who both enjoy playing and watching golf. Some even travel to popular courses around the world to play or attend major events. So just how many people are fans of the game? And what are their favorite ways to celebrate National Golf Month? Golf Fans In Ask Your Target Market’s latest survey, 17% of respondents said they enjoy playing golf. 19% said they enjoy…
  • Wheat Survey: Gluten Based Foods Remain Popular

    Anne Pilon
    31 Jul 2015 | 6:26 am
    The last day of July means it’s the last day of National Wheat Month. Even though gluten-free foods have become increasingly popular in recent years, there are still plenty of popular food items that contain wheat. And plenty of consumers are still big fans of the food. So what do people think of wheat based foods? And what are their favorite items and brands? Wheat Foods In Ask Your Target Market’s latest survey, 30% of respondents rated bread as their favorite wheat based food of the options listed. That was followed closely by pizza, which 26% rated as their top choice. Cake and pasta…
  • Paperback Books Survey: Very Few Have Ditched Traditional Books Completely

    Anne Pilon
    30 Jul 2015 | 6:40 am
    In recent years, traditional hardcover and paperback books have been up against some heavy competition. The rising popularity of e-readers has had a big impact on book stores and similar businesses. But there are plenty of readers who still appreciate the feel of actual books. So how many people prefer to buy paper books over e-books? And what are some of the most popular titles right now? Readers In Ask Your Target Market’s latest survey, 22% said they don’t usually read any books over the course of a year. 36% read 5 or fewer books in a year. 14% read between 6 and 10 books in an…
  • Chicken Wings Survey: Barbecue Named Most Popular Flavor

    Anne Pilon
    29 Jul 2015 | 6:25 am
    When talking about all-American foods, one can’t leave chicken wings out of the conversation. And today happens to be National Chicken Wing Day. So how many people enjoy chicken wings and how often do they do so? Also, what are their favorite brands and sauces when it comes to chicken wings? Chicken Wings In Ask Your Target Market’s latest survey, 65% of respondents said they have a generally positive opinion of chicken wings. Just 16% don’t like them. And 19% said they’re pretty neutral about them. 4% of respondents actually like chicken wings enough to eat them multiple times a…
  • YouTube Mobile Survey: Traditional Viewing Still More Popular

    Anne Pilon
    28 Jul 2015 | 6:12 am
    Popular online video platform YouTube is putting a bigger focus on mobile. The Google-owned platform just announced an update to its mobile app. The changes, which include vertical viewing options, are aimed at making browsing, watching and even uploading your own videos easier for mobile users, since more and more users are using their mobile devices to access the platform. So how big of a deal are all of these changes? YouTube Viewers In Ask Your Target Market’s latest survey, 13% of respondents said they watch YouTube videos multiple times a day. 15% do so pretty much every day. 27% said…
 
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    Big Wave Media Blog

  • PR Key Calendar Dates August – October 2015

    Rosie
    1 Aug 2015 | 1:30 am
    In order for campaigns to remain current, it can often be useful to base your ideas around significant events taking place throughout the year. We advise clients to start preparing for campaigns at least 1 month in advance – so we’ve put together a list of important dates to add to the diary for 2015, to help you stay organised and to ensure that you don’t miss out on any opportunities. Please note: this list is not definitive and will be updated as and when new dates are confirmed.   August 31stSummer Bank Holiday Sporting Events 25th-30th World Judo Championships…
  • How to use Twitter Events to Engage

    Abbie
    31 Jul 2015 | 12:42 am
    Image: iStock With events becoming worldwide trends and social media being the new way to find out breaking news, it’s no wonder why twitter have introduced Event Targeting into their Twitter ads. Much like TV targeting, events targeting allows businesses to advertise their products/services based on any event. As Twitter is a go-to for users to voice their opinion on certain events and trends, this new type of advertising enables businesses to interact with customers on a relevant subject matter that they are interested in. Event Targeting has three main sections, Event Calendar, Event…
  • iBeacons- The New Era

    Simon Beer
    29 Jul 2015 | 12:33 am
    Image: iStock Image: apple.com Being dubbed as the new era of technology, iBeacons have the potential to revolutionise customer experience. The Apple-developed technology has the ability the send a message to a Bluetooth 4.0 Smart connected phone that is in close proximity to an iBeacon. This Bluetooth low energy device is relatively low cost and can self-run for up to 2 years depending on the signal strength settings. Unlike GPS, iBeacons have the ability to work seamlessly indoor- allowing marketing content to be sent inside facilities. Apple has made this technology public and so it is…
  • The Power of Team Building

    Debbi
    10 Jul 2015 | 7:32 am
    With this year’s Exeter Business Games (Bigwave’s answer to the Olympics) now over until next year, we’re taking the opportunity to reflect on the value of corporate team building. We all know how important it is to keep clients and customers satisfied, but it’s not uncommon for the heart of an organisation – its employees – to sometimes be overlooked. So what is it that makes team building so much more than just a chance to escape the office? Here’s our take: 1. A chance to socialise Busy schedules and set workplace layouts can often mean some workmates rarely…
  • PR Key Calendar Dates July – September 2015

    Rosie
    1 Jul 2015 | 1:30 am
    In order for campaigns to remain current, it can often be useful to base your ideas around significant events taking place throughout the year. We advise clients to start preparing for campaigns at least 1 month in advance – so we’ve put together a list of important dates to add to the diary for 2015, to help you stay organised and to ensure that you don’t miss out on any opportunities. Please note: this list is not definitive and will be updated as and when new dates are confirmed.   July (dates vary) School Summer Holidays 30th International Day of Friendship…