Marketing

  • Most Topular Stories

  • 7 Ways Doodling Will Change Your Life

    Canva
    Andrew Tate
    26 Feb 2015 | 7:00 am
    As Hilary Clinton sat listening to speeches on global security and the Middle East during a Security Council meeting at the U.N., she was seen scribbling furiously on her speech in front of her. Making last minute changes? Adding questions that needed answers? No, she was doodling. This was splashed across newspapers across the globe, shown as evidence of her lack of attention in such an important and complex meeting. But just because she was doodling doesn’t mean she wasn’t listening, and it certainly doesn’t mean she wasn’t thinking. Though doodling is not exactly a hotbed of…
  • The Art of the Business Model

    Guy Kawasaki
    Guy Kawasaki
    24 Feb 2015 | 3:03 pm
    A good business model forces you to answer two simple questions: “Who has your money in their pockets?” And “How are you going to get it into your pocket?” These questions may lack subtlety, but making money isn’t a subtle process. More elegantly stated, the first question involves identifying your customer and the need that she feels. The second question creates a sales mechanism to ensure that your revenues exceed your costs. You’ll tweak your business model constantly–in fact, it’s scary if you don’t change your model or do some major tweaking along the way. Here are some…
  • Be Awesome, from First Impression to Last, and More – Roger’s Picks

    Neuromarketing
    Roger Dooley
    20 Feb 2015 | 9:47 am
    This weeks picks include the science of first impressions, how to be someone people want to talk to, when to use rounded prices, and lots more! The post Be Awesome, from First Impression to Last, and More – Roger’s Picks appeared first on Neuromarketing.
  • What Coke Can Teach McDonald’s About Love

    Influential Marketing
    Rohit
    17 Feb 2015 | 10:16 pm
    I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin’” instead of cash. Any marketer should.  It’s bold, innovative, and takes a stand.  McDonald’s believes we should be nicer to each other and have a little more fun. What could be a better brand message than that? Unfortunately, customers are most definitely NOT lovin’ it … particularly the public humiliation that accompanies “winning” the chance to do a dance or hug a stranger as payment for your $1 Egg McMuffin.  It…
  • Awaken your inner child with Disney

    Culture-Buzz
    mmauchoffe
    26 Feb 2015 | 1:40 am
    You may be one of the 70 million people who, as of last week, saw Disney’s latest video campaign ‘Disney Characters Surprise Shoppers’. In a shopping Mall, the shadows of passing shoppers were transformed into the silhouettes of Disney characters. In front of the magic shop “Umbra Penumbra” (which was installed by Disney), Goofy, Mickey, Buzz Lightyear, Anna, and a number of other characters followed one another in succession, to the great joy of everyone present. These indisputably magical moments, that immediately awakened our inner child, were written about in numerous…
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    Canva

  • 7 Ways Doodling Will Change Your Life

    Andrew Tate
    26 Feb 2015 | 7:00 am
    As Hilary Clinton sat listening to speeches on global security and the Middle East during a Security Council meeting at the U.N., she was seen scribbling furiously on her speech in front of her. Making last minute changes? Adding questions that needed answers? No, she was doodling. This was splashed across newspapers across the globe, shown as evidence of her lack of attention in such an important and complex meeting. But just because she was doodling doesn’t mean she wasn’t listening, and it certainly doesn’t mean she wasn’t thinking. Though doodling is not exactly a hotbed of…
  • Your Brand Needs a Visual Style Guide: Here’s How to Create One

    Caitlin Jordan
    25 Feb 2015 | 7:00 am
    One of the most essential documents any business can have is a brand style guide, yet many don’t have one. Why are style guides so important? They ensure brand consistency throughout any collateral you produce – no matter who created it. Style guides (or brand bibles) contain all the necessary information to create whatever your company needs. Whether it be a website, advertisement, internal memo, or whatever else, this little document will make your life a breeze. So, if these guides are so important, why isn’t everyone on the bandwagon? The biggest reason is time. Style guides don’t…
  • Striking Letterhead Design: 20 Case Studies to Inspire You

    Janie Kliever
    24 Feb 2015 | 7:00 am
    There’s something timeless and elegant about using a custom-designed letterhead for your business (or personal) correspondence. Even if you never write letters by hand (the ultimate in personalization), even a typed letter looks more thoughtful and intentional when topped with a striking letterhead design. For businesses, a letterhead that features your branding gives you one more way to impress clients and make your company more memorable. The nice thing about creating a letterhead is that it can be applied to more than just letters: digital documents, emails, newsletters, invoices,…
  • Brochure Design: 25 Tips to Create Marketing Materials That Sell

    Caitlin Jordan
    23 Feb 2015 | 7:00 am
    We’ve all received brochures from various businesses and most of the time they all have one thing in common — they’re boring. Whether they’re packed with so much information you feel like you’re about to read a full length novel, or so plain you feel like you’re sitting in the dentist’s office, brochures tend to get a bad rap. They may be chock full of important stuff, but unless you can get someone to pick it up and read it, it doesn’t matter how great the content inside is. Here are 25 ways to step up your brochure design game and ensure your information will be shared. 01.
  • 10 Things Highly Creative People Do Differently

    Andrew Tate
    20 Feb 2015 | 7:00 am
    The architect Le Corbusier is a great example of how the creative mind does things. He shunned the regular working day, choosing instead to split his day into his own regime, working alone on his own ideas, drawings and contemplations in the morning, and then collaborating with his team of skilled employees and draughtsmen in the afternoon. Through years of work, he knew that this was the way he produced his best designs, and woe betide anyone who got in his way – if you were a minute late for the afternoon meeting, you were severely reprimanded. He was then home by early evening, ready for…
 
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    Guy Kawasaki

  • The Art of the Business Model

    Guy Kawasaki
    24 Feb 2015 | 3:03 pm
    A good business model forces you to answer two simple questions: “Who has your money in their pockets?” And “How are you going to get it into your pocket?” These questions may lack subtlety, but making money isn’t a subtle process. More elegantly stated, the first question involves identifying your customer and the need that she feels. The second question creates a sales mechanism to ensure that your revenues exceed your costs. You’ll tweak your business model constantly–in fact, it’s scary if you don’t change your model or do some major tweaking along the way. Here are some…
  • Wanted: Reviews of The Art of the Start 2.0

    Guy Kawasaki
    24 Feb 2015 | 9:51 am
    I’m looking for people to review The Art of the Start 2.0. If you’re interested, please complete this short form: https://alltop.wufoo.com/forms/sign-up-to-review-the-art-of-the-start-20/ Space is limited, so when the spots are gone, they’re gone! Once the application process is completed, readers will be selected and will receive an email with a digital copy via Net Galley of The Art of the Start 2.0 to review. Thank you in advance for your help. Solid book reviews help a book and the author very much. The post Wanted: Reviews of The Art of the Start 2.0 appeared first…
  • The Story of a Million-Dollar Etsy Business

    Guy Kawasaki
    23 Feb 2015 | 2:58 pm
    Interesting story of how Alicia Shaffer sells $1 million of fashion items via her Etsy shop. It’s fantastic that Etsy has created a market like this–democratizing commerce and crafts! http://www.fastcodesign.com/3042352/how-one-knitter-makes-almost-1-million-a-year-on-etsy There is some controversy about whether her products are handcrafted “enough,” but there are marketing lessons to learn from her success, nonetheless! The post The Story of a Million-Dollar Etsy Business appeared first on Guy Kawasaki.
  • My Advice to 22 Year-Olds

    Guy Kawasaki
    22 Feb 2015 | 8:21 am
    As I write this, I’m just past the big 6O. Here’s some advice based on thirty-eight more years of living than you have. I don’t expect you to believe everything I say–when I was twenty-two I wouldn’t listen to someone this old, but maybe some of this will resonate with you: Challenge the known and embrace the unknown. Accepting the known and resisting the unknown is a mistake. You should do exactly the opposite: challenge the known and embrace the unknown. Now is the time to take this kind of risk because you have less to lose and everything to gain. Great things happen…
  • How to Find a Co-Founder

    Guy Kawasaki
    21 Feb 2015 | 8:11 am
    People love the notion of the sole innovator, but this notion is wrong. Successful companies are usually started, and become successful, with the contributions of at least two people. Yin and yang, maker and seller, dreamer and pragmatist — call it what you will. After the fact, people may recognize one founder as the innovator, but it takes a team to make a new venture work. Derek Sivers, the co-founder of CD Baby, said it best: “The first follower is what transforms the lone nut into a leader.” In some instances the first follower is the first customer, but most often the first…
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    Neuromarketing

  • Be Awesome, from First Impression to Last, and More – Roger’s Picks

    Roger Dooley
    20 Feb 2015 | 9:47 am
    This weeks picks include the science of first impressions, how to be someone people want to talk to, when to use rounded prices, and lots more! The post Be Awesome, from First Impression to Last, and More – Roger’s Picks appeared first on Neuromarketing.
  • How To Set The Right Price Every Time

    Roger Dooley
    18 Feb 2015 | 10:26 am
    Exactly how to price products is a big challenge for marketers, but new research provides valuable direction in this complex decision-making process. It isn’t just “big picture” pricing, like establishing margins and an overall price point, that bedevils marketers. There [...] The post How To Set The Right Price Every Time appeared first on Neuromarketing.
  • Junk Science of Wine, Most Hated (But Effective) Ad, More – Roger’s Picks

    Roger Dooley
    6 Feb 2015 | 6:41 am
    Wine-tasting is proven to be junk science, and there's a marketing lesson for all products and companies. Also, my newest from Forbes, latest podcasts, etc. The post Junk Science of Wine, Most Hated (But Effective) Ad, More – Roger’s Picks appeared first on Neuromarketing.
  • Brainfluence Podcast – Episodes 31 to 40

    Roger Dooley
    29 Jan 2015 | 5:01 am
    Another couple of months and we’ve got ten more episodes of The Brainfluence Podcast with awesome guests like Paul Zak, Dan Pink, and Robin Dreeke, the FBI’s former top behaviorist! Here’s your chance to catch up on any you missed. [...] The post Brainfluence Podcast – Episodes 31 to 40 appeared first on Neuromarketing.
  • Here’s Why Smart Marketers Use A/B Testing

    Roger Dooley
    27 Jan 2015 | 7:19 am
    How often are websites designed using “best practices” or by trusting the experience of a seasoned expert? The answer is, “all too frequently.” In every speech I give, I offer practical advice on how to get better marketing results by [...] The post Here’s Why Smart Marketers Use A/B Testing appeared first on Neuromarketing.
 
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    Influential Marketing

  • What Coke Can Teach McDonald’s About Love

    Rohit
    17 Feb 2015 | 10:16 pm
    I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin’” instead of cash. Any marketer should.  It’s bold, innovative, and takes a stand.  McDonald’s believes we should be nicer to each other and have a little more fun. What could be a better brand message than that? Unfortunately, customers are most definitely NOT lovin’ it … particularly the public humiliation that accompanies “winning” the chance to do a dance or hug a stranger as payment for your $1 Egg McMuffin.  It…
  • Batkid, Bollywood and the Rise Of Everyday Stardom

    Rohit
    13 Feb 2015 | 11:52 am
    On the morning of November 15, 2013, most of San Francisco woke up with no idea that their city was about to be saved by a superhero.  The fact that this particular superhero happened to be less than four feet tall and was only five years old were details most of the city would only learn after his heroics would go viral for millions of people to watch unfold online in real time. Months earlier as a kid being treated for leukemia, Miles Scott told the Bay Area chapter of the Make-A-Wish Foundation the one thing he wanted–to be Batkid. To make it happen, a team from the nonprofit started…
  • How To Predict The Non-Obvious Future

    Rohit
    9 Feb 2015 | 7:05 am
    I have spent a lot of time over the past few months thinking about the future. I passed the two year mark of starting my own business. I just turned forty years old. Those alone are plenty of cause to get you thinking about things on a different time scale. When you add to that my annual tradition of looking backward over the past year in order to produce my “Non-Obvious Trend Report” … you can see how I end up spending a lot of time focused on the future. The annual result of this obsession has always been the Non-Obvious Trend Report. This year I’m doing something…
  • Best and Worst Of Superbowl 2015 Marketing Strategy

    Rohit
    2 Feb 2015 | 1:37 am
    There are a surprising number of people who believe that I don’t like puppies. Every year the day after the Super Bowl when the votes are tallied rating all the ads, the ads with puppies always mainstream favorites.  Meanwhile, for the past four years I have published my own list of winners and losers based on marketing strategy versus entertainment value and one thing has become sadly clear: Puppies in ads are rarely the sign of a great marketing strategy. This year’s game was no different, with big themes emerging in ads about the role of social media in our lives and what…
  • The One CES 2015 Trend Marketers Should Care About

    Rohit
    5 Jan 2015 | 5:25 pm
    If there is one thing that is dramatically clear from this week’s Consumer Electronics Show in Las Vegas, it is that the future is definitely not about mobile. Or smart televisions. Or super slim digital cameras. Instead of these mainstream consumer gadgets, the products getting attention this week are wildly diverse … from wifi enabled “smart kettles” to “selfie hair brushes” to mood tracking wrist straps.  Amidst the silliness of sometimes overly quirky products, though, is a quantifiable consumer electronics trend that is poised to eclipse the…
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    Culture-Buzz

  • Awaken your inner child with Disney

    mmauchoffe
    26 Feb 2015 | 1:40 am
    You may be one of the 70 million people who, as of last week, saw Disney’s latest video campaign ‘Disney Characters Surprise Shoppers’. In a shopping Mall, the shadows of passing shoppers were transformed into the silhouettes of Disney characters. In front of the magic shop “Umbra Penumbra” (which was installed by Disney), Goofy, Mickey, Buzz Lightyear, Anna, and a number of other characters followed one another in succession, to the great joy of everyone present. These indisputably magical moments, that immediately awakened our inner child, were written about in numerous…
  • Domain Names: A Bit of History

    stevegobin
    18 Sep 2014 | 9:10 am
    If you connect a machine such as a computer, a smartphone, a printer and even a television or a game console, an id number is allocated to that machine. That number is called an IP address, which consists in either 4 numbers separated by “.” signs (e.g. 89.185.56.21) or, since more recently, in some hexadecimal numbers separated by “:” signs (e.g. 2001:610:240:22::c100:68b). However memorising such numbers is not a convenient exercise. For example, 89.185.56.21 is more difficult to remember than www.vanksen.com while www.vanksen.com is more appropriate as part of a marketing strategy.
  • Your Domain Name: Which Extension?

    stevegobin
    20 Aug 2014 | 1:44 am
    Besides .com and .uk there currently exist more than 650 domain name extensions and this number will keep increasing for the next months and years. So many extensions give professional and individual registrants a larger choice but may also create some confusion. Let’s try to understand how these extensions work. gTLDs et ccTLDs There are basically 2 categories of extensions: ccTLDs (country code top level domains) and gTLDs (generic top level domains). It was until recently very easy to distinguish both categories as indeed ccTLDs consisted in 2 characters (corresponding to each…
  • LinkedUp: flirt with your LinkedIn contacts

    ameliabrooks
    28 May 2014 | 1:58 am
    Dating platforms are constantly evolving: from Meetic to the now trendy Tinder, they adapt to the habits of individuals and nowadays heavily rely on mobility, instantaneousness and extremely accurate targeting. For some time now we have seen dating sites and applications mix dating and professional networks. Rather contradictory no? Not so much if you believe some studies which estimate that many would be willing to go on a date with a colleague. Furthermore, the information provided on the profiles of professional networks such as LinkedIn corresponds more than we think to dating…
  • Pay your bill using an Instagram photo

    ameliabrooks
    28 May 2014 | 1:56 am
    Instagram photos have already proven that they have market value, but how much are they really worth? They most recently helped to raise money to fight against cancer and today you are now able to… treat yourself to dinner. Pay with an Instagram photo: the concept of The Picture House pop-up restaurant in London. You do not have to pay anything but before tucking into your food you must take a photo of your plate and share it on Instagram with the hashtag #BirdsEyeInspirations. Behind this operation lies Birds Eye, a British frozen food company. The promotional event demonstrated how the…
 
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    AdPulp

  • Honda Wants To Push You To Read Real Fast

    David Burn
    27 Feb 2015 | 6:07 pm
    I took a speed reading class once when I was in college. It seemed the smart thing to do, given the intense workload. But I couldn’t train my eye to skim. Then one day the teacher asks, “by chance are you a writer?” Writers can’t speed read, she told me. They care too much about […] The post Honda Wants To Push You To Read Real Fast appeared first on AdPulp.
  • Three Ways Social Media is Changing the Way Companies Market Themselves

    Marcus Anderson
    26 Feb 2015 | 8:35 pm
    There was a time when the only marketing companies needed to do was to make sure their phone number was listed correctly in the Yellow Pages. Today, there is a whole generation of consumers that never pick up a phone directory to find a service provider. The generation after that doesn’t even know what a […] The post Three Ways Social Media is Changing the Way Companies Market Themselves appeared first on AdPulp.
  • We Write for Ogilvy Dunthorpe, Jolie Freeman and Ad Grunts Like You

    David Burn
    26 Feb 2015 | 5:47 pm
    AdPulp is for ad grunts, by ad grunts. We’re not Adverati. We can’t be, we’ve never been to Cannes. We know our place. And we’d like to think we know you, dear reader. We know you, because we work with you, we meet you for coffee or beer and we may even listen to you […] The post We Write for Ogilvy Dunthorpe, Jolie Freeman and Ad Grunts Like You appeared first on AdPulp.
  • Tame Your Lion And Pencil Worshipers, Effectiveness Is The New Black

    David Burn
    25 Feb 2015 | 10:43 am
    Business results. ROI. Clients love it; ergo, agencies must provide it to remain essential. Enter the Warc 100, an annual ranking of the world’s 100 best campaigns and companies, based on their performance in effectiveness and strategy competitions. The rankings are compiled based on the winners of 87 effectiveness and strategy awards from around the […] The post Tame Your Lion And Pencil Worshipers, Effectiveness Is The New Black appeared first on AdPulp.
  • Are You Ready To Sing for Your Ribs?

    David Burn
    24 Feb 2015 | 5:07 pm
    How many great songs have been composed about food? In Louisiana and Texas, every other song is about food. I’m not complaining—I eat it up. While food is a universal theme, it’s not easy for a brand to come up with the kind of tune that hooks listeners. Chili’s managed to do it two decades […] The post Are You Ready To Sing for Your Ribs? appeared first on AdPulp.
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    Marketing Darwinism

  • 5 Reasons Your Mobile Strategy Isn’t Working

    Paul Dunay
    18 Feb 2015 | 10:00 am
    Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.
  • Interview with Simon Sinek – Start With Why

    Paul Dunay
    15 Oct 2014 | 11:00 am
    I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8. My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. For those that follow this blog but are not yet familiar with your book Start with Why, give us little background. A few years ago, I discovered that every single organization on the planet, even our own careers always function on the same three levels: what we do, how we do it, and why we do it.
  • Why Sustainable Competitive Advantage is so 1990

    Paul Dunay
    10 Sep 2014 | 11:00 am
    I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). I also look forward to seeing her speak about this topic at the upcoming World Business Forum held in New York at Radio City Music Hall on October 7-8. Tell us why sustainable competitive advantage really a failed notion these days? Because it causes companies to do a lot of dysfunctional things like just focusing on the bottom…
  • Using Insights to Tame the Strategic Planning Beast

    Paul Dunay
    3 Jul 2014 | 11:23 am
    With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers. Luckily, this can be done through the application of a more modern approach to strategic planning as we’re about to cover now. The rewards of going through the strategic planning…
  • 7 Skills New Marketers Need to Succeed

    Paul Dunay
    26 Jun 2014 | 11:00 am
    The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack’s new infographic on the “7 Skills Marketers Need to Succeed.” They studied the trends and crunched the numbers to help digital marketers prioritize their goals. You might be surprised by which marketing skills are worth developing.
 
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    12 Most

  • 12 Most Powerful Tips for Visual Dominance

    Ashley Faulkes
    10 Feb 2015 | 6:00 am
    12 Most HE6TKNU4H59Q By Ashley Faulkes As the internet and technology take on bigger roles in our lives, what people love to read, watch, share and promote changes. People have far less time and are expecting, or should we say demanding, more visual ways of digesting information and sharing it online, mostly in the form of social media. Images […]
  • 12 Most Obvious Signs You Are Watching Too Much Toddler Television

    Susan Maccarelli
    13 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Susan Maccarelli   Do you announce bath time using the following song “Let’s take a bath. A lovely bubbly bath,” a la the Disney Channel? Then this 12 Most post is for you! You’ll know it’s time to put away the remote and head for nap time if you relate to these signs that […]
  • 12 Most Irritating Things to Say to a Single Person

    Sophie Fox
    7 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Sophie Fox   It’s official: there are more single people than ever before, 124.6 million single Americans in August 2014. This is more than half of the adult population. The figures are similar here in the UK. In spite of this, there are still a few of you happy couples who have yet to […]
  • 12 Most Timely Questions to Ask When You Have a New Job

    Kelly Belmonte
    6 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Kelly Belmonte   It used to be the case that you had about 90 days to get “up to speed” and begin adding value at a new job. The expectations were relatively low that you would or could be able to competently do your job before that point. Times have changed. The need to […]
  • 12 Most Honest Reasons to Lie When Interviewers Ask Your Current Salary

    Eric Butts
    30 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Eric Butts   What’s the key to a successful salary negotiation? If your answer isn’t “lying,” then you’re doing it wrong. It sounds harsh, but it’s a cold world out there in the business world. One of my mentors made a general comment to me about working for a company you don’t own: “If […]
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    HBR Blog Network - Harvard Business Review » Scott Anthony

  • How Singapore Became an Entrepreneurial Hub

    Scott Anthony
    27 Feb 2015 | 12:36 pm
    Things are heating up in the former “Singa-bore.”
  • The Chief Innovation Officer’s 100-Day Plan

    Scott Anthony
    17 Sep 2014 | 10:00 am
    Congratulations! Your energy and track record of successfully launching high-impact initiatives scored you a plum role heading up innovation. Expectations are high, but some skeptics in the organization feel that innovation is an overhyped buzzword that doesn’t justify being a separate function. So, what can you do in your first 100 days to set things off on the right track? Over the past decade we’ve helped dozens of leaders through their first 100 days. Based on our experience, augmented by in-depth interviews with a few of the most seasoned practitioners with which we have worked, we…
  • How to Market Test a New Idea

    Scott Anthony
    3 Sep 2014 | 5:00 am
    “So,” the executive sponsor of the new growth effort said. “What do we do now?” It was the end of a meeting reviewing progress on a promising initiative to bring a new health service to apartment dwellers in crowded, emerging-market cities. A significant portion of customers who had been shown a brochure describing the service had expressed interest in it. But would they actually buy it?  To find out, the company decided to test market the service in three roughly comparable apartment complexes over a 90-day period. Before the test began, team members working on the idea had built a…
  • Why Would Amazon Want to Sell a Mobile Phone?

    Scott Anthony
    16 Jun 2014 | 12:06 pm
    If you believe the rumors, Amazon.com is going to enter the mobile phone business this week, with most pundits guessing that a mysterious video suggest that it will release a phone with novel 3-D viewing capabilities. There are obvious reasons for Amazon to be eying the category. The mobile phone industry is massive, with close to 2 billion devices shipped annually and total spending on wireless-related services of more than $1.6 trillion across the world. As mobile devices increasingly serve as the center of the consumer’s world, their importance to a range of companies is increasing. What…
  • No Innovation Is Immediately Profitable

    Scott Anthony
    13 Jun 2014 | 8:00 am
    The meeting was going swimmingly.  The team had spent the past two months formulating what it thought was a high-potential disruptive idea. Now it was asking the business unit’s top brass to invest a relatively modest sum to begin to commercialize the concept. Team members had researched the market thoroughly. They had made a compelling case:  The idea addressed an important need that customers cared about. It used a unique asset that gave the company a leg up over competitors. It employed a business model that would make it very difficult for the current market leader to respond. The…
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    Evangelist Marketing Institute

  • A Call From Leadership

    Alex Goldfayn
    23 Feb 2015 | 4:38 pm
    If you’re an owner, president, executive, or manager of any kind, there’s a powerful revenue growth action you can take. It requires only a few moments, and it’s memorable, effective and highly productive. Ready? It’s very complex: Call a customer you don’t normally interact with. That’s right. Reach out to a customer, and say something like this: “This is John calling from X Corp. I’m an owner [or VP, or manager] and I’m just reaching to make sure you’re pleased with our work and that we’re serving you well. Just wanted to say…
  • High-Potential Small Customers

    Alex Goldfayn
    16 Feb 2015 | 4:00 pm
    Look at your customers by the amount of revenue they do with you. The 15-20% of companies that do the most revenue with you probably make up 70-80% of your total sales. Now look at the remaining companies — the 80-85% of your customers who are not the biggest revenue generators. How many of them can graduate into your “largest customers” category? Identify them. List them. Write down the name of the human being that buys from you next to each company. If Excel is your preference do it there. These people are your HPSCs: your High-Potential Small Customers. They are your…
  • Worst Customers, Best Customers

    Alex Goldfayn
    9 Feb 2015 | 2:46 pm
    Bill Gates once said famously, “Your most unhappy customers are your greatest source for learning.” That may be, but do you want to learn, or grow your business? Because if it’s the latter, your happiest customers are your greatest source of revenue! Unhappy customers bring us their issues on a daily basis. But the happy ones rarely call to compliment. They stay quiet. Your good work is expected, and taken for granted. We must be proactive about reaching out to our happy customers. We must ask them what they’re happy about, and uncover what we’re best at. More…
  • Expanding Customer Horizons

    Alex Goldfayn
    2 Feb 2015 | 2:24 pm
    I’m on a Disney cruise ship on our balcony, somewhere in the Caribbean, staring out at the horizon ahead. It’s infinite and endless where the ocean meets the sky, and it occurs to me that I often take it for granted. It’s just there. It’s the same in business, with our customers. What industries do you work in? How hard do you try to move beyond your “sweet spot” customer. What kinds of customers can you sell to? Can you expand your horizons there? What would it take for you to go into a category of customers you are not currently selling it? Also, flip it:…
  • Opening and Closing

    Alex Goldfayn
    26 Jan 2015 | 2:09 pm
    If you want to grow revenue, nothing will do so faster, easier and more dramatically than marketing. Marketing opens what sales closes. We must sell, and we must close. But we must constantly be opening new opportunities. We must consistently create new opportunities for our sales function. If all you do is close, eventually, you’re walled in, trapped, with no opportunities (for growth) in sight. Your pipeline will run dry. To open, we must systematically communicate our value to people who can buy it. That’s all marketing is. To open, to grow, me must market.   The…
 
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    Conversation Agent - Valeria Maltoni

  • Dark Side of Achievement Culture and a Belief in Great Work

    Valeria Maltoni
    1 Mar 2015 | 2:15 am
    Making Sense: Do as I say, not as I do. We are immersed in a culture that worships at the altar of drive and ambition, yet we still need time (and space) to make things happen. Ironically, the very same organizations fail to walk the talk. The dark side of America’s achievement culture. Quartz: I’d say it took me about seven years after leaving the law firm to let the demons go—to not feel like I was always falling behind my own expectations, or what my peers were doing, or what my parents thought, or my own supposed potential; to view my time intrinsically, as well as instrumentally.
  • Thoughts on #SMWNYC 2015

    Valeria Maltoni
    28 Feb 2015 | 10:29 am
    What brought us here? Where are we going next? If I were to summarize the topics and conversations we had this past week at Social Media Week in New York City#, I would group them into two main questions. I attended the sessions that took an honest look at problems, and what people are doing to alleviate them. By far the most engaging conversation was the one that happened on stage the third day of the conference during the session on Fostering Self-Disruption, Collaboration and Innovation at Large Companies. Having worked at many large companies I was looking for perspective. Beth Comstock,…
  • How to Become a Conversation Agent My Inbound Bold Talk

    Valeria Maltoni
    26 Feb 2015 | 11:30 am
    Last September I joined about 10,000 people at Inbound in Boston. By far, that has been the largest conference I have even attended. Because I find more intimate settings better for getting to know people, the challenge for me was how to shrink such a potentially daunting experience into parts with greater human interaction. In addition to the privilege and joy of sharing comments on how to become a Conversation Agent, these are a few random things I did to scale the experience that made it enjoyable and productive: commit to a track -- the day I took the stage for the bold talk (see below),…
  • Marketing and Where Technology and People Meet

    Valeria Maltoni
    25 Feb 2015 | 2:21 am
    The sessions I am attending at #SMWNYC focus on measurement, the attention / intention tension / influence, video content, and the future. It is a fairly broad range of topics. If I were pressed to provide a main theme to group them all it would be where technology and people meet. That is where marketing needs to be, and it better have its integration together. Convergence of technology and everything Internet of things, data big and small, devices, mobility, advertising, analysis and research, even communications -- we rely on technology to do more, hopefully to learn better and improve how…
  • How to Commit to Change

    Valeria Maltoni
    24 Feb 2015 | 2:21 am
    “The tendency to stick to the status quo, lack of urgency, present bias, and social norms come together in a perfect storm resulting in a lack of appetite to switch utility providers.” [Natalie Spencer] What helps us commit to change? In a two-part post, Spencer outlines why it is not as easy to make a change, even when we might be motivated economically and how aspects of human nature do help. [h/t Experientia] Marketers know that increasing the sense of urgency with deadlines, using the counter-intuitive tactic of limiting options, and presenting the benefits upfront do work in enticing…
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    Stokefire - Branding & Advertising

  • Super Bowl Reactions – 2015

    Lindsay Benson Garrett
    2 Feb 2015 | 10:28 am
    The New England Patriots beat the Seattle Seahawks in an exciting game this Super Bowl Sunday with a score of 28-24. Woohoo. All we cared about were the ads though. Apparently 2015 is the year of dad love and screaming goats. We captured the reactions from the peanut gallery for you – below are some of the quotes heard ‘round the chip bowl. Dove Men+Care – “Real Strength” Nissan – “With Dad” Toyota – “To Be A Dad”
  • Look Up

    Marie Jacobsson
    12 Dec 2014 | 10:50 am
    As you’re aware of, the usage of social media has exploded over the last couple of years and there are no indicators saying our usage will decrease. Five years ago platforms like Instagram, Snapchat and Vine didn’t even exist and Facebook had just launched their “Like” button. Today, these platforms are seen everywhere and they are being used both by private users and by businesses for advertising purposes. A recent study states that there are now 1.7 billion social media users in the world and today’s technology allows us to be connected wherever and whenever. A lot of the…
  • barney stinson’s not the only one who can accept a challenge

    Marie Jacobsson
    13 Nov 2014 | 7:00 am
    I love learning.  Always have, always will – because as you learn, you grow. When you’re challenging yourself in ways you haven’t done before, you get the possibility to discover talents and skills you didn’t even know you possessed (or, you might discover that you sucked at something, but let’s stay optimistic). Trying something new probably means you’re not going to become a pro in one try, but at least it might awaken something inside you – an interest, an eagerness to improve or a realization that you should hire someone to do what you just tried to do. Regardless, you’ve…
  • This Swede is going to bring the concept of branding back home with her

    Marie Jacobsson
    10 Nov 2014 | 11:10 am
    When I began my education in Sweden back in 2011, I was determined that my upcoming Bachelor’s degree in Media and Communication would open the doors for a career within journalism. As a person who loves to tell stories I had decided that I could pursue a career in storytelling, and a journalist would be the perfect occupation. At least that’s what I thought. Before I got to the US I hadn’t quite encountered the term “branding.” Compared to the Swedish brand and advertising industry, the term “branding” is more visible here in the U.S. It’s not that Swedes don’t work with…
  • Who are you when no one is watching?

    Marie Jacobsson
    30 Oct 2014 | 10:36 am
    We pass a lot of people everyday: on the bus, in the streets, at work. We are all there and we are all going somewhere. And how we look, how we dress and how we act say so many things about us. Do you sigh when you have to wait in line to get on the bus? Do you run toward the street to catch the green light? Do you smile and thank the person holding the door for you? Small factors like these can reveal something about us for our beholders and without us even noticing, these people create assumptions about us as they observe us. A person who sighs in line is bored, a person who runs toward the…
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    IDA Concpts

  • 4 Ways to Enhance Overall Business Efficiency Through Employees

    Damian Davila
    26 Feb 2015 | 3:35 pm
    Improving business practices can strengthen the core of the organization. By implementing a few changes, greater efficiency may be possible. This can affect everything from sales income to marketing expenses. Although technology plays a prominent role in how the business performs, there are other aspects that you may want to consider. Focusing more attention on the capabilities of employees can have an incredible impact. Here are 4 ways to enhance overall business efficiency through employees. 1. Focus On Strengths Providing challenges for employees is one thing, but putting them in…
  • A Quick Explanation of Mortgage Protection Insurance

    Damian Davila
    20 Feb 2015 | 4:27 pm
    Often people get mortgage protection insurance confused with other forms of life insurance. It is important to understand what this type of insurance is, so you will know exactly how you and your family can benefit from it. The reason for having this type of insurance Upon your death, this type of insurance will pay your mortgage. In many cases, it will pay off the entire balance owed on the mortgage, so your home will be owned free and clear by your beneficiaries. For a man or woman who has dependents, this can be a gift of love. In the event of your death, the home that shelters your loved…
  • 5 Common Qualities of Great Business Leaders

    Damian Davila
    20 Feb 2015 | 10:14 am
    If you take a look at every successful business, you will inevitably find a brilliant leader. These leaders are responsible for making the business a success. What qualities do these people have that others do not? Why do so many new businesses fail, while just a tiny percentage catch on with the public? There are certain traits that successful business leaders possess that allow them to succeed in an environment where failure is incredibly common. These people do not ascend to these heights by accident. Here are 5 of the most common qualities of great business leaders. 1. They are never…
  • Matters of Time

    Damian Davila
    19 Feb 2015 | 1:30 pm
    Time has been an important factor that influences everyone on a daily basis. It influences people of all ages in a variety of different ways. Technology can help people and businesses with keeping time and understanding how quickly it moves. Scoring Time Time has been a major factor in sports games for a number of years. Every day, children and adults look at clocks in order to determine when a game starts, how long it has been going on and when will it end. A clock can answer questions quite simply. It can encourage more plays to occur in a brief moment. A few seconds may not seem like a big…
  • Big Data for Small Businesses [Infographic]

    Damian Davila
    29 Jan 2015 | 12:24 am
    One of the biggest tech buzzword from 2014 was big data. There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”? This term is used to describe a large amount of organized or unorganized data so overwhelmingly large that it is not possible to process using traditional ways. Examples of big data can be found in the health care and finance industries. While it may appear that large amounts of data can only take place in large enterprises, the reality is that some small businesses are also capable of producing large…
 
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    MarketingProfs How-To Articles

  • Five Ways to Create Content That Reigns [Infographic]

    28 Feb 2015 | 7:00 am
    How can marketers better create content that rises above the competition? Here are five suggestions. Read the full article at MarketingProfs
  • How to Create an Event That Drives ROI

    27 Feb 2015 | 7:00 am
    Events--if done properly--can be a successful technique for marketing and engagement. Here are five tactics you can use to ensure your attendees thoroughly enjoy your events and, in turn, improve ROI. Read the full article at MarketingProfs
  • #SocialSkim: Socially Best Brand at the Oscars, Instagram Analytics, Facebook Video Ad Tips, More!

    27 Feb 2015 | 7:00 am
    Get the latest this week--including the dress that launched 10 million views, the brand that won the Oscars, top branded Vines, tips for making strong Facebook video ads, a new Pinterest ad unit, and follower analytics for Instagram. Skim to win the day. Read the full article at MarketingProfs
  • Which Tweets Does Google Search Value Most?

    27 Feb 2015 | 6:00 am
    What does Twitter's deal to allow Google full, real-time access to its stream of tweets mean for search results? How many tweets are getting indexed? Which types of tweets are valued most by the search engine? Read the full article at MarketingProfs
  • Six Crucial Attributes of a Successful Business Blog

    26 Feb 2015 | 7:00 am
    Investing in owned media, such as a corporate blog, is crucial to a company's success in content marketing. But what does it take to launch and sustain a successful business blog? These six best-practices and tactics. Read the full article at MarketingProfs
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    AgencySpy Feed

  • 5 Biggest Posts of the Past 5 Days

    Patrick Coffee
    27 Feb 2015 | 2:04 pm
    Creatives Debate Ownership of ESPN Campaign Publicis Continues to “Dare Greatly” for Cadillac mcgarrybowen Bows Out of Sears Review GS&P Presents Creepy “Sipsters” for Sonic Bogusky Sends Everyone Back to the Drawing Board
  • Friday Odds and Ends

    Erik Oster
    27 Feb 2015 | 1:42 pm
    -TBWA Stockholm explores the perils of not watching enough TV for Scandinavian pay TV and internet service provider Canal Digital (video above). -Check out these New Yorkers dwarfed by giant advertisements. -Alyssa Galella, director of earned media at Huge, talks social media, PR and more. -Luxury phone brand Vertu appointed Club Havas its global creative agency following a competitive pitch. -Lay’s is working with digital agency Deep Focus on real-time marketing surrounding its “Do Us A Flavor” contest. -Buzzfeed launches Cute or Not app. -Grey SF created hack-free jeans…
  • DDB SF Presents Pissing Contest for Bleach

    Erik Oster
    27 Feb 2015 | 12:41 pm
    DDB San Francisco released one of the funnier ads we’ve seen in a while, for a brand you might not associate with humor: Clorox Bleach. In the 15-second spot, a mother walks in on her sons putting downs lines of tape in the bathroom. When she asks what they’re doing and one of them answers “A distance contest,” the spot cuts to an arm slamming down a container of Clorox and a voiceover delivers the line “For life’s blecahable moments.” The ad invites viewers to share their own “bleachable moments” with the hashtag #BleachItAway. While you…
  • Allen & Gerritsen Cracks Open a Yuengling

    Patrick Coffee
    27 Feb 2015 | 12:08 pm
    Pennsylvania-based Yuengling often casts itself as “America’s oldest brewery,” and over the past couple of years it has enjoyed a PBR-style renaissance amongst those who shall not be named (it has topped many past lists of potential successors now that everyone drinks the Pabst unironically). If you live in the Boston area, you may have heard rumblings of the brew’s return to area stores in 2013; later reports held that the company would invest “millions” in its relaunch. Way back in 2010, trendsetter Barack Obama even declared it his “favorite…
  • Bajibot Issues Earth Hour Anthem for Timex

    Erik Oster
    27 Feb 2015 | 11:57 am
    Bajibot is launching a causevertising campaign aligning Timex with Earth Hour in a new anthem ad. Earth Hour, organized by the World Wildlife Fund is set for 8:30 PM on March 28th, at which time those participating will shut off all lights for one hour to conserve energy. Bajibot aligns Timex with the brand by inroducing, via montage, a series of young urbanites. All of them are noticeably rocking Timex, which becomes even more apparent when they check their watches and turn out the lights. But it’s not just lip service from Timex, the brand promises to donate a dollar for every pledge…
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    Search Engine Journal

  • Get More Conversions Using These 12 Twitter Stats #Infographic by @MDMJonathan

    Jonathan Long
    1 Mar 2015 | 7:28 am
    Twitter is an excellent social media platform to grow your brand, both personally and as a company. It is great for introducing new prospects to what you offer, and for converting your existing followers into leads and sales. Out of all the marketers currently using Twitter, only 34% of them are successfully generating leads via the social network. Understanding Twitter can help you generate more leads isn’t going to magically make them pour in, and firing off random Tweets isn’t the best strategy, either. My company partnered with HubSpot to create the infographic below in order to…
  • #SMM 101: How to Leverage Twitter For Your Clients by @esornoso

    Eric Sornoso
    28 Feb 2015 | 7:47 am
    Although many online marketers see Facebook as the be-all and end-all of social media marketing, it is important to remember that Twitter is considered a more dynamic and flexible platform for brand promotion. Businesses and brands haven’t even scraped the surface of Twitter’s true potential. There’s a lack of information about Twitter advertising, so I wanted to a few methods that produce solid results. Did you know 80% of users on Twitter are accessing it via a mobile device? There is a real opportunity for businesses to reach potential customers no matter where they are or what…
  • This Month in #ContentMarketing: February 2015 by @dantosz

    Danielle Antosz
    27 Feb 2015 | 1:52 pm
    What happened in #ContentMarketing world during the month of February? Let's take a look.The post This Month in #ContentMarketing: February 2015 by @dantosz appeared first on Search Engine Journal.
  • 5 Steps to Ace #Mobile App Marketing by @DholakiyaPratik

    Pratik Dholakiya
    27 Feb 2015 | 8:43 am
    Apps have been around for much longer than most of us realize. The first apps made their appearance in the 1990’s via PDAs like the Psion and the Palm Pilot. The years that followed saw apps that ran on Java, Symbian, Brew, Bada, and more. Apps as we know them today made their debut in 2008 with the launch of Apple’s App Store shortly followed by the launch of the Android Market by Google. Today, app development is a full-fledged career option with 627,000 jobs created by the iOS ecosystem since 2008 in the US alone. The year 2014 was […]The post 5 Steps to Ace #Mobile App Marketing by…
  • How to Optimize Images For SEO by @michielheijmans

    Michiel Heijmans
    27 Feb 2015 | 7:24 am
    If you are a blogger or write articles for an online magazine or newspaper, you likely encounter this question on a daily basis: Should I add an image to my article? The answer is “Yes”. Images make an article more vivid and can actually contribute to improving the SEO for your article. In this post, I’d like to explain the steps that should be taken to fully optimize an image for SEO. Use Images Images, when added with a certain consideration, will help understand your article a lot. “A picture is worth a thousand words”. Yeah, well, probably not for Google, […]The post How to…
 
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    Superhype

  • Why Mr. Spock Endures

    ddeal
    28 Feb 2015 | 9:27 am
    How does a fictional character eclipse his real-life creator and become embedded in the fabric of popular culture? I have been pondering the question while watching the widespread outpouring of grief and nostalgia in the wake of the death of Leonard Nimoy, the man who gave us Mr. Spock. When my older brother Dan called me on a cold Friday afternoon to share his favorite memories of Mr. Spock, I felt sad that we had lost Nimoy yet grateful for the enduring gift of Spock. As a child growing up with Star Trek via reruns in the 1970s, I admired Spock’s Vulcan logic, unbending loyalty to his…
  • Three Oscar-Winning Movies That Rewrote History

    ddeal
    19 Feb 2015 | 6:26 am
    Oscar-nominated movies should place more importance on historical accuracy than storytelling — at least that’s the conclusion you might draw from the criticisms lodged at American Sniper, The Imitation Game, and Selma. An angry cabal of tut-tutting, self-appointed guardians of public taste have attacked the directors of these movies for having the temerity to (gasp) take liberties with the real-life events that inspired the films (with Zaid Jilani of Salon characterizing American Sniper as a hideous pack of lies corrupting the minds of an unsuspecting moviegoing public). But…
  • Real-Time Marketing Is More Than an Oscars War Room

    ddeal
    18 Feb 2015 | 7:29 am
    The Academy Awards, Grammys, and Super Bowl constitute the peak of real-time marketing season. Throughout February, brands ramp up their efforts to generate instant buzz by capitalizing on the unexpected and exciting drama that unfolds throughout the course of these high-profile events. But as my recently published Gigaom report indicates, real-time marketing is more than a brand tweeting from a social media war room during the Oscars. Real-time marketing has become more influential across the entire marketing funnel, from awareness building to customer retention. To maximize the value of…
  • Do You Trust Your Audience? A Lesson from a Great Movie

    ddeal
    16 Feb 2015 | 6:10 am
    Do you trust your audience? Before you answer “Sure!” make sure you watch the famous “Sam the Lion” monologue from the Oscar-winning movie The Last Picture Show. In just four minutes, Director Peter Bogdanovich offers a lesson on earning the trust of your audience, one that applies to any content marketer. The scene focuses on Sam the Lion, an older denizen of a small Texas town, who fishes with two boys, Sonny and Billy, on a modest pond known as the tank. After the three idly shoot the breeze, Sam reminisces about a passionate affair from his past, a fleeting…
  • Show — Don’t Tell

    ddeal
    11 Feb 2015 | 5:45 am
    Unveiling a new logo is like telling a joke: if you have to explain it, you’ve lost your audience already. That’s why I like the approach that innovation consultancy BeyondCurious took recently in sharing its new logotype. Instead of publishing a self-important press release explaining the technical specifications of its logo and waxing poetically about the logo’s deep meaning, BeyondCurious lets the new visual expression of its brand speak for itself. On its social space and website, BeyondCurious (a client of mine) has carefully coordinated a rollout of the new look…
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    Tom Peters

  • Getting Things (That Matter) Done

    Tom Peters
    26 Feb 2015 | 12:03 pm
    In 2013 I wrote a paper titled "Getting Things (THAT MATTER) Done Against the Odds and in the Inky-black Shadow Cast by the Guardians of the Status Quo." It is based on my personal experience with big change projects such as the McKinsey project that led to In Search of Excellence, which "rebranded McKinsey" according […] The post Getting Things (That Matter) Done appeared first on Tom Peters.
  • Resurrection(And Irritation)(And Bewilderment)(And Fervent Belief)(And Prayer)

    Tom Peters
    23 Feb 2015 | 4:07 pm
    I can hardly complain about my book sales—from 1982 to the present. But there is one of my books that has, in my opinion, been wildly under-appreciated. Namely my 1999 The Professional Service Firm50. It was part of a 3-book series that we called "The Work Matters": The Professional Service Firm50: Fifty Ways to Transform […] The post Resurrection(And Irritation)(And Bewilderment)(And Fervent Belief)(And Prayer) appeared first on Tom Peters.
  • Muffed Answer Leads to Rethink

    Tom Peters
    20 Feb 2015 | 8:45 am
    After a recent presentation at the Auckland Business School, I was asked a pointed question—and flubbed the answer. I was asked if my emphasis on "people-development-first" amounted to keeping unnecessary workers on the payroll. I said of course not—and stopped there. Whoops. But that stopping point (no "make work") has in fact been my starting […] The post Muffed Answer Leads to Rethink appeared first on Tom Peters.
  • Auckland Business School

    Cathy Mosca
    13 Feb 2015 | 4:55 am
    Taking a break from his New Zealand "timeout on the beach" (TP: “Sorry! What else can I say to my VERY snowed-in New England neighbors and colleagues?”), Tom is spending two days at the Auckland Business School. Among other things, he is giving two formal lectures. The first—titled "Necessary Revolution: Re-Imagine EXCELLENCE!"—is to alums and […] The post Auckland Business School appeared first on Tom Peters.
  • Coppins Para Sea Anchors

    Cathy Mosca
    11 Feb 2015 | 3:33 pm
    Bill and Ryan Coppins with Tom The Coppins Para Sea Anchors story is one of Tom's favorite Mittelstand models. Founded by W.A. Coppins in 1928, the company has a contract with no less than the U.S. Navy as well as the Norwegian Coastal Administration (Coast Guard). Being located close to Tom's winter haven, they invited […] The post Coppins Para Sea Anchors appeared first on Tom Peters.
 
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    Technosailor.com

  • If I Had to do it All Again

    Aaron Brazell
    27 Feb 2015 | 4:24 pm
    As I sit here tonight, at a bar, typing on the WordPress app (which will undoubtedly make my fingers cramp typing long form), I’m thinking about my life. What has made me a man, a developer, a friend, and lover (I can even get in Oxford commas on the app!) In exactly five hundred and […]
  • The Internet is About to Become WAY Faster

    Aaron Brazell
    20 Feb 2015 | 8:08 am
    Earlier this week, the big news in the tech space surrounded the completion of the HTTP/2 Spec. Gibberish, gibberish, gibberish. What does this mean for the internet? The short version is: it’s about to become way faster. Faster is extremely important if you want to make money from traffic to your site. Or, you know, if […]
  • Public Enemy Number 1 for A Small Development Shop

    Aaron Brazell
    10 Feb 2015 | 8:35 am
    Net-30, Net-45, Net-60. If you've been working as a freelancer or run your own development shop, you're familiar with these terms. They are the terms that many businesses leverage for paying invoices. They exist because of Accounts Payable.
  • Weekly Blog Post Challenge

    Aaron Brazell
    4 Feb 2015 | 1:52 pm
    Back in 2004, I, like many other people in the WordPress community began blogging. We didn’t, I don’t think, get into WordPress because we wanted to write code or build a career. We got into it because we wanted to write. Our natural talent and curiosity took over, however, and we began writing code. At […]
  • My process for Photography Production

    Aaron Brazell
    15 Jan 2015 | 10:19 am
    I’ve shared a lot of my photography via social networks – Twitter, Facebook, Instagram and Flickr. It’s generally unlike other photography that you may see around the web. I generally don’t shoot people, unless the people are part of a greater narrative or scene. Never as the object of focus in the scene. I also […]
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    Brand New

  • Linked: Line Logos

    Armin
    27 Feb 2015 | 7:06 am
    Link Love ’em or hate ’em, here is a Tumblr full of line-art logos curated by Montreal-based Oil and Sugar.
  • Noted: New Logo for City of Minneapolis done In-house

    Armin
    27 Feb 2015 | 7:01 am
    You've Sunk my Battleship "Minneapolis, officially the City of Minneapolis, is the county seat of Hennepin County, and larger of the Twin Cities, the 14th-largest metropolitan area in the United States, containing approximately 3.8 million residents. As of 2013, Minneapolis is the largest city in the state of Minnesota and 46th-largest in the United States with 400,070 residents. Minneapolis and Saint Paul anchor the second-largest economic center in the American Midwest, behind Chicago." (Wikipedia) Design by: In-house Opinion/Notes: I liked the geometry of the previous sailboats and how…
  • Reviewed: Friday Likes 119: From lg2boutique, Tsto, and Ben Johnston

    Armin
    27 Feb 2015 | 6:16 am
    From lg2boutique, Tsto, and Ben Johnston Due to some constraints this morning the writing in today's Friday Likes is a little sub-par but that shouldn't take away from the goodness in the work coming from Montreal, Helsinki, and Toronto. Nourcy by lg2boutique Nourcy in Quebec City is both a restaurant and a catering service offering what looks like all kinds of delicious food in all categories, from salads to baked goods. Its new identity by Montreal-based lg2boutique is based around sticks. Lots of sticks. Always forming an "N" with different stem "thicknesses" of one stick, two sticks,…
  • Linked: Ian Brignell Interview

    Armin
    26 Feb 2015 | 3:41 am
    Link HeyThere interviews the prolific Ian Brignell, who designs fonts and finesses logos for some pretty big brands.
  • Noted: New Name and Logo for Nusenda by The Brand Consultancy

    Armin
    26 Feb 2015 | 3:23 am
    Consult Your Doctor if Symptoms Persist (Est. 1936, previously "New Mexico Educators Federal Credit Union") "Nusenda Credit Union is a federally chartered credit union headquartered in Albuquerque, New Mexico and regulated under the authority of the National Credit Union Administration (NCUA). Nusenda Credit Union is the largest credit union by membership in New Mexico.[1] As of 2015, Nusenda Credit Union had more than $1.5 billion in assets, more than 150,000 members, and 16 branches from Taos to Socorro. Nusenda Credit Union serves employees of educational institutions, along with more than…
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    Drew's Marketing Minute

  • Love advice is not good marketing advice

    Drew McLellan
    27 Feb 2015 | 5:29 am
    As we celebrated Valentine’s Day this month – there were many a cliché uttered in the name of love. I want you to remember that in most cases, they don’t work as well as marketing maxims. Love advice is not good marketing advice. In fact, in general I might suggest that you shun cupid’s advice when it comes to marketing your organization. Let me give you a few examples. Absence makes the heart grow fonder: While this may be true in human interactions, buyers have a very short attention span. When your marketing is sporadic or worse – nonexistent, you can’t expect a prospect to…
  • Win a copy of Peter Shankman’s book – Zombie Loyalists

    Drew McLellan
    5 Feb 2015 | 6:22 am
    Marketing and PR guy Peter Shankman just releases a new book (Zombie Loyalists) that is on a topic that is near and dear to all of us at McLellan Marketing Group.  Given that our tagline is “create a love affair with your customer” the idea of having rabid fans who are a marketing tsunami is clearly one we endorse. Peter’s book drives home the point with this alarming statistic combination: 80% of companies think they provide superior customer service, and 8% of customers agree. What that should mean to you is — you can crush your competition if you get this right.
  • Use your inside voice – why your employees should be your #1 audience

    Drew McLellan
    2 Feb 2015 | 5:19 am
    When people think about marketing, they typically think about external marketing – marketing tactics aimed at potential customers. But no business can afford to forget to actively and regularly market to its own employees.  In fact, your employees should be your #1 audience. I’m not sure why business owners and leaders don’t see the importance of targeting their employee base, but it’s often either completely forgotten or it’s one of the smallest line items in the budget. Why is marketing to your own employees so important? Who usually interacts with your clients?   It’s not…
  • Could you have zombie loyalists?

    Drew McLellan
    27 Jan 2015 | 4:48 am
    Peter Shankman’s new book Zombie Loyalists — Using Great Customer Service to Create Rabid Fans comes out today and I’m looking forward to reading it on the plane tonight! If you aren’t familiar with Peter, he’s best known for founding Help a Reporter Out, which changed how journalists and sources interact around the world. This new book is his fourth, and is the follow-up to his best-seller, Nice Companies Finish First. He blogs at Shankman.com, and tweets random hilarity at @petershankman. Peter always does things in an innovative way, so to celebrate…
  • In marketing, you eat the pie one bite at a time

    Drew McLellan
    21 Jan 2015 | 8:53 am
    It’s the middle of January and by now most people have gone back to life as they knew it prior to January 1st. They aren’t getting up at 5 am to jog or only eating grapefruit rinds and prunes or chewing on licorice instead of smoking. No doubt there’s been all kinds of studies done on why we both set and violate our new year’s resolutions each January. I think one of the reasons why resolutions are so seductive and yet so elusive is because they’re too ambitious. We don’t resolve to work out once a week or lose five pounds or reduce our cigarette consumption by 20%. We want to go…
 
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    Brian Solis

  • Medium vs. Twitter and The Tech War in San Francisco – ContextMatters Episode 4

    Brian Solis
    26 Feb 2015 | 7:44 am
    Medium vs. Twitter Have you used Medium the >140 version of Twitter? During the early days of social media, platforms such as WordPress and Blogger offered technology and networks to anyone with something to say. Over the years, blogging would give rise to a new generation of authoritative, engaging and entertaining voices that might not otherwise found their stage. At the same time, new social channels would emerge that would introduce a subtler more rapid form of publishing that focused on conversations and real-time sharing. Twitter would lead the way for a micro-blogging format which…
  • The 80s Called, They Want Their Contact Center Back

    Brian Solis
    24 Feb 2015 | 6:57 am
    Customer experience is meant to be evocative not reactive… We are entering an era of customer-centricity, mostly because we have to. But also, because employing a customer focus is the right thing to do. I guess businesses lost their way at some point. Blame quarterly earnings. Blame technology. Blame politics. But over the years, we overlooked the importance of the “C” and “R” and instead scaled the “M” in CRM. It didn’t hurt that we found ways to save time and money in the process of promoting management, cost-control and efficiency over customer experiences. I don’t…
  • ContextMatters Episode 3: Brian Williams, The Future of Social Media + The Anti-Vaccine Movement

    Brian Solis
    20 Feb 2015 | 9:43 am
    Three weeks in and three episodes are now online. Chris Saad and I really got into these topics in the latest episode of ContextMatters. There are parts that are charged and definitely NSFW. We stray a bit away from tech to tackle timely subjects related to journalism and the future of social media as well as the hotly debated topic of vaccinations. Schedule Topic 1: First up is Brian Williams and the controversy surrounding his news coverage in Iraq. We discuss this, the state of journalism in a real-time world and also how social media affects The 3C’s of Information: creation,…
  • Companies Profit When Customers Suffer

    Brian Solis
    18 Feb 2015 | 9:21 am
    You’ve heard it a million times, a happy customer tells a couple of people and an unhappy customer tells everyone. Yet to this day, executives tend to run business strategy with an emphasis on transactions over experiences. More so, business value is expressed in short-term performance metrics and reports to an audience of shareholders and stakeholders over the very people who keep them in business…your customers. It’s all a bit absurd when you think about it. I know, I know…it’s only business. But, what if business were personal again? The other day, I read an article that made my…
  • ContextMatters Episode 2: T.J. Miller and ‘Bitchgate’ and CNN’s Sex, Drugs and Silicon Valley

    Brian Solis
    11 Feb 2015 | 8:38 am
    Welcome to the second episode of ContextMatters. My co-host Chris Saad and I are having fun recording this series. More so, we’re enjoying expanding the community beyond our world here in Silicon Valley to explore the things that affect business, tech and culture. In this episode, we take out our macro lens to look closely at the strange fascination with what could best be described as Silicon Valley’s unconventional behavior. Listen (also embedded below). Schedule Topic 1: We attempt to unravel the bizarre incident involving “Silicon Valley” star T.J. Miller at The…
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    Branding Strategy Insider

  • When Focus Hurts Brands

    Mark Ritson
    27 Feb 2015 | 12:10 am
    I remember it like it was yesterday. On a cold, crisp October afternoon my girlfriend and I skipped school and drove for an hour to Kendal. It was the sort of thing you do when you’re 17, bored out of your mind and one of you has just passed their driving test but has nowhere in particular to drive to. I can’t remember the drive but I can remember why we picked Kendal. It had a McDonald’s – the only one in Cumbria. And so we spent an entirely exotic afternoon trying our first-ever Big Macs and slurping down Cokes while dreaming of a future far away from school and all the other…
  • Brand Leadership: The New Brand Management

    Derrick Daye
    26 Feb 2015 | 12:10 am
    Top tier marketers today have made one career-changing decision that has extended the reach of their success. They’ve elected to lead rather than manage. Those seven words represent the new requirement for high performance in an age where the customer drives the conversation about brands and where the proactive thrive. Don’t Manage. Lead. To manage means to bring about, to accomplish a task, to be responsible for a deliverable. Brand management mattered when the rules were set and when repetition formed the crux for success. But today’s marketplace is so much more dynamic and today’s…
  • Stay True To Your Brand Positioning

    Mark Ritson
    25 Feb 2015 | 12:10 am
    A few years ago, I was working as a consultant for a luxury brand. After a long and fruitful week of branding meetings across Europe, we ended the week in Paris and I visited the brand’s biggest boutique with one of its senior executives. Enamored after five days of working for this lovely brand, I decided to buy one of their nice bags for my wife. Unfortunately, when I went to pay for the bag, my HSBC credit card was rejected. The immaculate sales assistant tried to process it several times but eventually, as a line formed behind me, I was politely informed that my card had been rejected…
  • The Limits Of Textbook Brand Strategy

    Mark Di Somma
    24 Feb 2015 | 12:10 am
    There is absolutely a place for models. Great structures deliver us frameworks for thinking. They provide a powerful grid within which to see interactions and consequences. They make a measured and systematic approach possible. For those of us working in the area of brand strategy, the theory and the pillars are well developed thanks to the sterling work of pioneers like Jack Trout and Al Ries. But in the spirit of Richard Feynman, we need to continue to question whether the systems and assumptions that we take so much for granted and use on a daily basis are as relevant and applicable as…
  • 8 Ways To Build A More Valuable Brand

    Mark Di Somma
    23 Feb 2015 | 12:10 am
    We talk a lot about the pressures on brands to perform and about the difficulties of staying competitive in huge and rapidly changing markets. Nevertheless, global brands experienced a 12 percent increase in value in 2014 – and there are powerful lessons for all those responsible for brands in how they did that. If demand generation is part of your role, here are eight things that you can be doing to retain reputation, stem decline and make the most of upswings in economies and consumer preferences. 1. Be part of a rising category – According to Millward Brown, the top 10 apparel brands,…
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    PRNewser Feed

  • Has KFC Finally Reached Our Limit With the Edible Cup?

    Tonya Garcia
    27 Feb 2015 | 3:47 pm
    KFC, home to sandwiches that use fried chicken for buns, is testing a coffee cup in the UK that is edible. So once you drink the coffee, you can enjoy a breakfast of wafer mug. This was probably not recommended by the recent dietary guideline tribunal. The cup is made out of a thin biscuit wrapped in sugar paper and lined with white chocolate. From an environmental point of view, the cup is a positive. And the eco-friendliness of the product is meant to appeal to millennials. But there’s so much questionable food that comes out of KFC, even one with good intentions can come off as a…
  • Vice Is Launching a Female-Focused Channel Called Broadly

    Tonya Garcia
    27 Feb 2015 | 3:20 pm
    Killing Cancer: #VICEonHBO‘s in-depth special about a revolutionary new treatment debuts tonight at 10PM EST @HBO http://t.co/B1yHz05mdF — VICE (@VICE) February 27, 2015 The Hollywood Reporter has the late Friday scoop about Vice’s plans to launch a new channel directed at women called Broadly, which will cover topics like “politics, culture, lifestyle, sex and fashion.” According to the article: Among the series that will air on the channel is A Day in the Life, which will examine the careers and lifestyles of everyone from a bullfighter to a ballerina. Each…
  • Biggest Stories of the Week

    Patrick Coffee
    27 Feb 2015 | 1:50 pm
    Tips for Mastering the New PR Model Here’s How LEGO Won the Oscars 5 PR Lessons from the Oscars “Batkid” Agency Launches Influencer Network for Athletes 5 Tips from Lifestyle Instagrammer “A Guy Named Patrick”
  • This Week in Liars

    Patrick Coffee
    27 Feb 2015 | 12:59 pm
    At the end of a week defined by llamas, dresses, and Oscars recaps, we’d like to review the past seven days as measured in lies and the lying liars who tell them…allegedly. 1. Bill O’Reilly This one just never seems to end. Did O’Reilly exaggerate his own experiences in The Falklands and other places (the L.A. riots, the suicide of a Kennedy acquaintance, a murder of nuns)? Obviously. Do his viewers or his employer care? No; his ratings have improved and his company stands behind him. Is his case in any way comparable to that of Brian Williams? Not really. Will his…
  • Guess What Chris Christie Gave Up for Lent

    Shawn Paul Wood
    27 Feb 2015 | 11:30 am
    Then Jesus was led by the Spirit into the desert to be tempted by the devil. After fasting forty days and forty nights, he was hungry. The tempter came to him and said, “If you are the Son of God, tell these stones to become bread.” Jesus answered, “It is written: ‘Man does not live on bread alone, but on every word that comes from the mouth of God.'” -Matthew 4:1-4 Fasting is a tenet in faith, specifically for Roman Catholics during this time of year called Lent. It’s a time for reflection and meditation during which church members give up…
 
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    Hitch

  • What’s your cathedral?

    David Wiggs
    21 Feb 2015 | 9:45 am
    Vision takes time. But these days, who has time to stop […] The post What’s your cathedral? appeared first on Hitch.
  • 2014 Performance Review

    David Wiggs
    13 Dec 2014 | 8:10 am
    Self: Yeah, so, that blog post just before this one? Yo […] The post 2014 Performance Review appeared first on Hitch.
  • Reading Marketing Tea Leaves: The Future State of Marketing

    David Wiggs
    30 May 2014 | 2:21 pm
    Reading Tea Leaves: The Future State of Marketing. I’ve […] The post Reading Marketing Tea Leaves: The Future State of Marketing appeared first on Hitch.
  • So, what’s the deal with Hitch?

    David Wiggs
    22 Sep 2010 | 9:50 pm
    I’ve gotten this question a lot in the last few m […] The post So, what’s the deal with Hitch? appeared first on Hitch.
  • Marketing in a cost-conscious world

    David Wiggs
    27 Apr 2010 | 4:04 pm
    In the marketing world, Big gets its butt kissed. Big h […] The post Marketing in a cost-conscious world appeared first on Hitch.
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    Duct Tape Marketing

  • Weekend Favs February Twenty Eight

    John Jantsch
    28 Feb 2015 | 8:21 am
    Weekend Favs February Twenty Eight written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. Goofing around in Ft Lauderdale following Entrepreneur Growth Summit Good stuff I found this week: Startup Stash - Curated resources for…
  • How to Make Your Brand Matter

    Guest Post
    27 Feb 2015 | 6:48 am
    How to Make Your Brand Matter written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today’s Guest Post is by Duct Tape Marketing Consultant Georgie Gallagher, Enjoy! Every business has a brand – even if it thinks it doesn’t. Your local coffee shop has a brand. Your local accountant has a brand. Your local vet has a brand. And your business has a brand. I can see you rolling your eyes. Isn’t branding just a lot of 90’s marketing hype? Does a brand really matter in today’s world? Yes, your brand does matter. In fact, it matters a lot. Why?
  • How to Determine When A Lead Is Sales-Ready

    Guest Post
    26 Feb 2015 | 7:19 am
    How to Determine When A Lead Is Sales-Ready written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today’s Guest Post is by Ellen Gomes – Enjoy!  Relay runners know that the exchanges make or break a race. The same is true for businesses of all sizes. Whether you’re an enterprise industry with huge marketing and sales teams or a small business owner piecing everything together yourself, figuring out when a lead is ready to buy can be tricky business with potentially serious consequences. Leading scoring is how successful business of all sizes…
  • What Does the New Sales Leader Look Like?

    John Jantsch
    25 Feb 2015 | 4:58 am
    What Does the New Sales Leader Look Like? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Mark Roberge The current sales leader for inbound marketing giant Hubspot was a self-proclaimed geek at MIT with no sales experience who found that by using data he could grow the organization. Does this suggest that the quota carrying experience of the current sales leader is no longer a valid marker of sales success? Perhaps it does. My guest for this week’s episode of the Duct Tape Marketing Podcast is Mark Roberge,…
  • 21 Blogs I Turn To When I Need to Learn How To Do Stuff

    John Jantsch
    24 Feb 2015 | 5:43 am
    21 Blogs I Turn To When I Need to Learn How To Do Stuff written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing No shock in this statement – I’m a big fan of blogs and blogging as a core marketing, content and SEO practice. photo credit: via photopin (license) I subscribe to many blogs, read blogs daily and generally find that when I search for things blog posts offer the most useful solutions. I read many different types of blogs – some for inspiration, some for thought leadership and still some for personal growth. Today I want to…
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    Dose of Digital

  • YTT Podcast – EP 07: ‘ePharmapalooza’

    Bill Evans
    27 Feb 2015 | 6:57 am
    It’s our 2015 ePharmapalooza spectacular, with special guests Sean Hartigan, Zoe Dunn, and Christine Truelove. We discuss the sad state of the ePharma conference, how customer centricity is a myth, the lack of content curation for conferences, the industry family reunion, the lack of technology integration around the topics, how many years of attendance it takes to learn something new, the lack of digital proliferation, and why the industry deserves better. Download link | RSS feed | iTunes link Show Notes: Music by the Mysterious Breakmaster Cylinder ePharma Website
  • IMS Health: Lots of Health Apps, Little Value

    Bill Evans
    23 Feb 2015 | 12:19 pm
    First published on Forbes.com, IMS Health has a robust report on the state of the app economy around healthcare, and the picture isn’t pretty. John Mack and I discussed this a bit on a recent podcast and this report validates a lot of our perspectives on the issue. There is a significant skew in download volume for healthcare apps, with more than 50% of available apps achieving fewer than 500 downloads. Conversely, 5 apps account for 15% of all downloads in the healthcare category. The reason behind the limited downloads, and hurdles to improved uptake, span all stakeholders. Patients…
  • Friday Follow Ups

    Bill Evans
    20 Feb 2015 | 10:11 am
    A Pill That Boosts a Woman’s Sex Drive Is Almost Here. But Do We Need It? – The entirety of this article should just simply be the word, “yes.” FDA Grants 23andMe Approval to Test For Rare Genetic Condition – Hopefully it’s for the cognitive defect that keeps parents from getting their kids vaccinated. There’s a Wearable for Your Sex Life Now – Super. And you thought people tweeting about going to the gym was obnoxious. WNYC Says Why It Deleted Its Controversial Podcast on Women in Tech – Sketchy. Settlers of Catan to be Made Into a…
  • YTT 06: ‘Jargon Waiting To Be Harvested’ with John Mack

    Bill Evans
    19 Feb 2015 | 5:45 am
    Special Guest John Mack from Pharma Marketing News joins the show to discuss the sorry state of mobile apps in pharma, the privacy and diagnosis implications of coding errors, “Dear Doctor” letters, how mobile can help patient compliance, how to ignore my dog making an appearance, the big data, how to connect social and mobile to benefit the customer, why social is now table stakes, if there needs to be more mobile pioneers, and how we’ve hit peak psoriasis. Download link | RSS feed | iTunes link Show Notes: Music by the Mysterious Breakmaster Cylinder Pharma…
  • WSJ: Apple Cut Health Features Due To Erratic Sensors

    Bill Evans
    18 Feb 2015 | 10:16 am
    Following up on my post from yesterday, comes a write up in the Wall Street Journal describing why the Apple Watch isn’t going to be the health-tracking powerhouse it could have been. …the company originally envisioned a device that can monitor heart rate, blood pressure and stress levels (based on the conductivity of the skin). Unfortunately, the sensors they tested just didn’t pass muster. The biggest barrier to wearables delivering real value is the sensors. Right now, If I were and HCP, I’d view any data collected from these devices that was sent by my patients as…
 
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    Go Media™ · Creativity at Work

  • “New” Browns Logo Leaves Cleveland Graphic Designers Deflated

    Go Media
    27 Feb 2015 | 8:57 am
    The New Cleveland Browns Logo – Cleveland Designers & Brand Experts weigh in. As anticipation swelled for the unveiling of the new Cleveland Browns logo two years in the works, buzz in the Cleveland graphic design community was especially palpable. After all, love for the Browns runs deep in Northeast Ohio. Few cities in the league can boast more enthusiastic fans than those posted up in the raucousDawgPound. In the Cleveland graphic design scene, there was optimism that a punchy rebranding effort would be a strong symbol reflecting fans’ passion, the new ownership’s…
  • 50+ Gig Poster Designs We’re Obsessed with & Free Poster Mockup PSD Download

    Heather Sakai
    27 Feb 2015 | 4:00 am
    Free Poster Mockup PSD Included! Here at Go Media, we are obsessed with poster design, because – one, it’s in our blood. (We’ve been designing concert and rave posters since the ’90′s.) Two, we’re die-hard illustrators at heart and three, it’s just all sorts of fun. We hope you enjoy our newest collection of poster inspirations and that this post inspires you to create your own. When inspiration hits, here’s a free Go Media Poster Photoshop Mockup Template  to show off your work upon. Not a Photoshop user? Mock up your work on a free poster…
  • Free Shoe Mockup Template and More from Mockup Everything

    Mockup Everything
    26 Feb 2015 | 4:00 am
    Free Shoe Mockup Template & More Hello Mockup Everything fans! We’re back with free 1 mockup template for all and 5 fresh new mockup templates exclusively for our Pro Users! Not yet a Pro User? Treat yourself by trying it free with a 7 day trial. Not only will you have access to over 250 templates, but these perks as well: * New templates each and every month (At least 5! Subscribe to our mailing list to keep in the know.) * The ability to save out your images on transparent backgrounds * Larger image sizes (twice the size of the free version) * The resources to impress clients, family…
  • Go Media’s Simple Yet Powerful Approach to SEO

    Go Media
    24 Feb 2015 | 4:00 am
    Does your website crawl? In internet speak, “crawl” doesn’t mean that your website or web page is moving or loading slowly. It means your site’s SEO, or search engine optimization, is working. SEO means your desired audience will find you…in the most positive, most lucrative stalker-esque way. But where do you even start to have powerful SEO? Keep it Simple. An important first step to know when building a website for strong SEO is to build it with good, clean code atop a reputable CMS. CMS, or Content Management System for those of you just getting started, is the system that…
  • How Being a Latchkey Kid Translates to Entrepreneurism

    Josh Womack
    20 Feb 2015 | 4:00 am
    Entrepreneur is one of those sexy buzzwords. Mark Cuban embraces it, Richard Branson lives it, and individuals all over the globe struggle every day put their own unique stamp on the world. Being an entrepreneur is both exhilarating and sometimes, depressing. It can often lead a lonely, isolating state of mind where you have to discipline yourself to plow through the lean years while seeing little or no return. Now that I am an adult, I find it easy to self-discipline because it’s what I learned to do at a young age. The circumstances you once find as a setback ultimately become delayed…
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    Digital Influence Mapping Project

  • 11 Ideas Driving the Modern CMO

    John Bell
    2 Feb 2015 | 4:30 am
    Being ‘modern’ sounds quaint. It’s one of those baffling descriptors used for architecture and even art that more often than not describes something created a long time ago. But the simple definition of modern means “of, relating to, or characteristic of the present or the immediate past” and “involving recent techniques, methods, or ideas.” It’s neither futuristic nor anchored in a naïve, Worlds Fair-image of the near future. The modern CMO is about using the tools of today, sometimes in new ways. This isn’t about Google Glass, neuromarketing or even the Internet of…
  • Four CES 2015 Trends with Marketing Relevance

    John Bell
    29 Dec 2014 | 7:44 am
    First things first. I have to actually get to CES 2015. Last year, record snowfall grounded me. Since it’s almost 50 degrees about a week in advance, I am pretty sure I’ll make it this year. If you are there, ping me via Twitter -  @jbell99 – and say hello. As a marketer, I am eager to get a glimpse of behavior-changing trends. While I am curious to see with my own eyes some of the most obvious trends – phablets, 4K TVs (what happened to 3D and curved?), and the increasingly connected car, there are a few things I will be on the lookout for beyond these big trends.   Four…
  • Six Sources for Content Marketing Inspiration

    John Bell
    8 Dec 2014 | 4:54 am
    I am always learning. While I have accrued expertise in many areas, my knowledge is never static, never authoritative, always subject to improvement. I learn from doing. I learn from interaction and I learn from reading just a ton of stuff (including information design sites that feature Game of Thrones Decoded). Professionally, I am focused in defining a new type of marketing which I will choose to call ‘social content marketing.’ Call it whatever you want, for me it’s all about creating more valuable content or content experiences. I read some pretty obvious sources routinely and some…
  • Content Marketing Designed to Help Behavior Change

    John Bell
    24 Nov 2014 | 4:20 am
    Brands who want to get the most out of a content marketing program ought to embrace a user-centered approach to developing and delivering that content. The content and the channels that deliver that content should be designed around prospect and customer intent. What do people want to get done, what decisions do they have to make towards an end, what questions do they have. Design around that not around what you want them to know about you. Good user-based design will always communicate the latter by “showing” not “telling.” The ultimate utility and the hardest to deliver against is…
  • Idea Bar #15: Crowdsource Fleur Pellerin’s Reading List

    John Bell
    2 Nov 2014 | 7:38 am
    I love reading fiction. Trouble is, I just don’t have that much time to read. I squeak in a bit each day but I am too embarrassed to admit how many pages (paragraphs?) I manage before I fall asleep. I am reading Roberto Bolano’s 2666. It is 893 pages long. Ask me in 2016 if I am still reading it. That’s why I am none too shocked to hear the French culture minister, Fleur Pellerin, admit she hasn’t read a novel in two years. According to the NYTimes, "As France was celebrating its latest Nobel laureate, Patrick Modiano, the nation’s minister of culture, Fleur Pellerin, shocked…
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    The Hidden Persuader

  • "805 MILLION NAMES"

    hidden persuader
    19 Feb 2015 | 3:42 am
  • "If Carlsberg Did ..."

    hidden persuader
    19 Feb 2015 | 3:36 am
  • "Food for thought"

    hidden persuader
    27 Jan 2015 | 4:33 am
    "People are just exhausted. To put it in economic terms, the old factory-model society, the hierarchical model, has reached its productivity limits. Sharing is a way out that’s based more on networks than hierarchy." - Neal Gorenflo, co-founder of Shareable
  • "Made by Sweden"

    hidden persuader
    19 Jan 2015 | 9:16 am
  • #PackAttack

    hidden persuader
    14 Jan 2015 | 7:54 am
 
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    Jason Fox

  • The Smoover Side of Fellowship

    Jason Fox
    2 Feb 2015 | 11:18 am
    Dating is hard. And by dating I mean the physical act of pitching and catching woo (don’t worry, it’s non-toxic) and not messaging kissy-faced emoji to thy weekly soul mate until you accidentally text your mom that she’s your “rib match.” It requires thought, planning, no small amount of cash or credit, and someone willing to voluntarily endure your “natural musk” (this applies to you, too, ladies) for an hour or six. And therein lies the most formidable challenge of today’s dating world – acquiring the datee. Now, in today’s “modern” world with its eHarmony.coms and…
  • The Obligatory Super Hole IX

    Jason Fox
    1 Feb 2015 | 8:55 pm
    Why am I here? Oh yes, to elucidate this year’s crop of Super Bowl broadcast advertisements for upwards of two dozen mildly enthused readers. I shall endeavor to deliver adequate amusement. The guidelines: I only review ads shown during the four quarters of the game, so no pre- or post-game spots. And no movie trailers, TV show promos, NFL ads (PSAs excepted) or local ads. Spots are arranged in alphabetical order according to brand. I may have missed a couple. You’ll live. As always, if you had a had in creating one of the ads that I ream, don’t forget who actually got a spot on the…
  • In With the Old

    Jason Fox
    3 Jan 2015 | 11:12 am
    Welcome to 2015. Or, as the not-as-averse-to-sarcasm-as-you-would-think Holy Spirit calls it, the 23rd Anniversary of Your Resolution to Learn More About the Old Testament Beyond Psalm 23. (The Holy Spirit is often quite verbose, as well.) And while the best way to delve deeper into the depths of divine doctrine might be to procure a good study guide, exhaustive concordance, tri-color highlighter and, you know, a Bible, I think we can all agree that the best method is rarely the easiest method. But the easiest method is often good enough. Subject to approval by our triune God. Which is still…
  • Sell Softly and Carry a Big Brand

    Jason Fox
    11 Dec 2014 | 12:05 pm
    In that specific world where only closers get coffee and WKRP’s Herb Tarlek is spoken of in reverent tones despite being 30 years past his pop culture sell-by date, there exists a special something known as “The Ask.” It most often occurs after a salesperson has given their spiel, answered questions, deflected objections and has still managed to keep either the proverbial or literal door from being slammed in his or her face. They ask for the sale. They ask what can be done to get you into that car today. Or that new wireless plan. Or even if you want fries with that. Done correctly,…
  • A Hundred Jokes-a-Bombing

    Jason Fox
    2 Dec 2014 | 7:41 am
    In the words of the actually quite-hard-to-understand Charlie Brown chorale, Christmastime is here…carols everywhere. And of all the carols to be found decking the halls with Muzak, my least favorite is “The Little Drummer Boy.” Because, seriously, who invited the kid with a snare to the manger to drop some mad paradiddles for the formerly sleeping Christ child? The donkey? Bah, humbug. Sadly, “The Little Drummer Boy” did not prove fertile enough ground for 900 words of comedy pyrite. Which brings us to my second-least-favorite Yule tune, “The Twelve Days of Christmas.” It’s…
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    Brains on Fire

  • Five Ways to Embrace Healthy Tension

    Robbin Phillips
    25 Feb 2015 | 7:20 am
    I know it’s cold outside, but it’s comforting to know that Spring will come. This photo from Libby Willams is a great reminder. Yesterday Emily and I were having a discussion and she made a simple statement that got stuck in my heart. A company like Brains on Fire should have “healthy tension”. I honestly have never heard that phrase before but I love it. Don’t you? Igniting community and creating tools to fuel movements is messy work. Working with people involves stirring feelings and in doing that we often stir our own feelings and emotions. Most “people focused”…
  • The 2014 Brains on Fire Annual Report

    Amy Taylor
    23 Feb 2015 | 10:15 am
      2014 may go down in history as the year of Adele Dazeem, that Oscar selfie and $55,000 potato salad, but around here, it was another great chapter for the BOF history books. From hundreds of cups of coffee to thousands of copies of The Passion Conversation sold — 2014 treated us well. The proof is in the infographic. The post The 2014 Brains on Fire Annual Report appeared first on Brains on Fire.
  • Friday Fotos | Canada Edition

    Amy Taylor
    20 Feb 2015 | 12:12 pm
    Donuts? Don’t’ mind if we do. A good day to be at BOFLA Geno speaking at #TheGathering2015 Banff is beautiful! #TheGathering2015 Zissou says, “Make a Frenchie Friday.” #BOFLA The post Friday Fotos | Canada Edition appeared first on Brains on Fire.
  • Customer Service Starts when the Customer Experience Falls Apart

    John Moore
    19 Feb 2015 | 7:15 am
    Canceling DirectTV and going with a competitor wasn’t on my to-do list when I moved last month. But that’s exactly what happened. After far too many crisscross conversations with different customer service reps telling me different things, I could not reward DirectTV with my continued loyalty. I will not bore you with all the gory details of what went wrong except to share a business epiphany. Customer Service Starts when the Customer Experience Falls Apart.Every business has designed a step-by-step Customer Experience transaction journey. When done right, this process is about designing…
  • Talkable Brands: Chipotle’s Cultivating Thought

    Robbin Phillips
    17 Feb 2015 | 6:20 am
    This weekend I went to Chipotles for lunch with my “other”.   It was well past 2pm. We had been out and about and were starving. As we sat down, Steven casually handed me my drink cup. Printed on the side of the cup was a wonderful set of words and the little illustrations in the photo above. I’ve always believed that reading and writing inspires thinking. The “Cultivating Thought” project from Chipotle really got me thinking.  There are so many opportunities to do more than “market” or “cross sell” to your customers. As marketers,…
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    Content Marketing Institute

  • The Next Generation of Content Marketing: 6 Insights About Intelligent Content

    Michele Linn
    1 Mar 2015 | 3:00 am
    In a few of the interviews I have done recently, people have asked some variation of the question: What gets you most excited about content marketing these days? While I’m constantly interested in and thinking about content, one of the ideas that excites me most is intelligent content and the conversation that surrounds it. Yes, it may seem like the company line, as Content Marketing Institute recently purchased Intelligent Content Conference, but I’ll be honest. When I heard the acquisition news, I wasn’t all that excited. I thought the topic of intelligent content would be boring –…
  • This Week in Content Marketing: When Will LinkedIn’s Purchase Run End?

    Joe Pulizzi
    28 Feb 2015 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this week’s episode, Robert and I discuss LinkedIn’s latest marketing solutions launch and what’s likely to be on its radar for 2015 acquisitions to further enhance its toolbox. We explore Seth Godin’s take on content marketing and what the world’s most innovative media companies are doing to stand out today. Finally, we ponder the rise of the Content Economy and The New York Times’ decision to launch a training product. Rants and raves include Time Inc.’s myopic view of…
  • How Guest Blogging Solved My SEO Problem

    Louis Gudema
    27 Feb 2015 | 3:00 am
    A year ago, guest blogging was declared dead. No less of a figure than Google’s Matt Cutts wrote: “OK, I’m calling it: If you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.” Don’t do guest blogging to get links, they said. And don’t use guest bloggers to create content for your site. Just cut it out. But, to paraphrase Mark Twain, the death of guest blogging has been greatly…
  • Carlos Abler Talks Journey of Mummies, Mimes, and Content Marketing

    Pamela Muldoon
    26 Feb 2015 | 9:00 am
    This episode of The Pivot involves a marketing backstory that entails museums, anthropology, puppeteering, and mimes, before a landing in digital content strategy for Fortune 500 companies. Host Todd Wheatland sits down with Carlos Abler, Leader, Content Marketing Strategy: Global eTransformation for 3M. Carlos’ abstract and unconventional journey is exactly why it works so well. Listen to Todd’s full interview with Carlos here: Download this week’sThe Pivot episode If you enjoy The Pivot podcasts, we would love if you would rate it, or post a review, on iTunes What may surprise you…
  • 9 Lessons Content Marketers Can Learn from Traditional Journalism

    Aaron Agius
    26 Feb 2015 | 3:00 am
    The internet has radically changed the state of journalism, but content marketing is a relatively new field that can still benefit a lot from the practices of traditional reporters. In the interest of improving the field of content marketing overall, here are nine lessons from traditional journalism that every content marketer should know to better engage and build trust with readers. 1. Create multi-purpose headlines A 2013 contrastive study from Sage Media shows that most newspaper editors prefer headlines that serve two purposes – capturing attention and conveying information. Many…
 
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    Adrants

  • Lingerie-Clad Woman Admires Her Hot Body, Pulls Tight Jeans Over Booty In Sexually Suggestive Smartphone Ad

    25 Feb 2015 | 8:09 am
    This! This is how you sell a smartphone! Who knew? Yes. You get a super hot looking woman and have her prance around her apartment as if she's about to have sex with herself. You make sure she stares longingly at herself in the mirror, bites her lower lip, runs her fingertips over her breasts and down her thigh, squeezes into a pair of tight jeans and iron her shirt in an ejaculatory orgasm of steam. And then you have her pull her phone out of the shirt pocket she just ironed over because, well, the phone is so slim she didn't even know it was there. The ad was running in the UK before…
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    Firepole Marketing Blog

  • Is Your Business “the One”?

    Lisa Baker
    27 Feb 2015 | 5:15 am
    As an entrepreneur, chances are you’re an idea person. This can be a great thing. You’ve got a constant stream of ideas on ways to improve your business or new angles to try. The only problem? You can’t choose just one. How Do You Choose the Perfect Business? I struggled with this for years. I took hundreds of classes and read thousands of resources on starting an online business. I launched sites, let them die, and then launched new ones. I wrote lists of ideas on scraps of paper in the middle of the night, most of which I’d discard in the morning. I bought new…
  • If Honest Marketing is Possible, Why Are We Sucked Into Cookie-Cutter Copywriting?

    Guest Author
    26 Feb 2015 | 5:15 am
    Recently I came across several blog posts, articles, podcasts, and videos talking about “being honest” and “finding you inner voice” in content creation and marketing communication. It’s actually refreshing to find posts like these, because many online marketers have a reputation for being sleazy, manipulative, and only after a quick buck. And it’s true – there are people online who are all of those things. They give everyone a sour taste in their mouths, and they give those of us who are trying to build honest online businesses a bad rap. But despite their sleazy…
  • Failing My Way to Launch: From Stressful Corporate Job to Building a Successful Online Course

    Guest Author
    25 Feb 2015 | 5:15 am
    All of us have expertise to share – the question is, how do we share it effectively?  You’ve likely thought about launching your very own course. Or maybe you’ve seen others create courses and wonder how they got their inspiration to take action. But there is something holding you back… The truth is, you’re not alone. Back in 2013, I felt extremely frustrated in my corporate job. I knew that there was an alternative to the traditional career path; I just didn’t know how to get there. I felt scared and alone as I told friends that I was leaving my (admittedly strenuous but…
  • CEI 105: Newsjacking with David Meerman Scott

    Felicity Fields
    24 Feb 2015 | 5:15 am
    Breaking news is all around us in our everyday lives, but we don’t always think of using breaking news in our business. That’s where David Meerman Scott comes in. David has written ten books in the last 12 years, mostly centered around online marketing, sales, and content creation. He’s also the person who defined the term “newsjacking” and made it popular about two or three years ago. Today, Danny dives into what newsjacking involves, how to use it in your business, and how the online marketing world has changed in the last ten years. So let’s get started!
  • Improve Your Relationship Marketing with Insight from Google Analytics

    Guest Author
    23 Feb 2015 | 5:15 am
    You know relationship marketing will grow your business, and you’ve been using multiple strategies to increase your reach: guest posting, building an email list, commenting on blogs and forums, writing reviews, managing social media accounts, creating videos, encouraging reviews of your product, etc. But, how do you know what’s working? Like most small business owners, you’ve only have so much time and money for marketing. You want to be sure to spend it on the activities that are creating the highest return for your business. Google Analytics can help you to gauge your…
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    Churbuck.com

  • Adventures in Robotics

    David Churbuck
    12 Feb 2015 | 9:30 am
    I can’t embed this in the post for some reason, but for some reason this video fascinates me. Why the spinning Popeye Arms? Hunts
  • Another day, another annoyance

    David Churbuck
    12 Feb 2015 | 5:35 am
    So two new types of spam to hate. First are the LinkedIn abusers who send the guilt inducing emails asking me to buy their super-duper marketing automation systems; and then a week later act all butt-hurt and demand a yes or no answer. Those dickheads get to meet the Man in the Chair. LinkedIn has turned into a shallow money trench of desperate lead generators and sleeve-tuggers. As a so-called “thought leadership” platform it is where good ideas go to die on the altar of buzzword bingo. Once a resume network, it’s now a bazooka of spam. At least About.me leaves me alone.
  • Inn Keeper’s Disease

    David Churbuck
    11 Feb 2015 | 11:35 am
    The blizzard's moving in Looks like you're wrong again When cabin fever hits It sends us into fits Of innkeeper's disease And screaming in the trees The blizzard never ends The blizzard buries them Blizzards, Buzzards, Bastards -- Scissorfight I haven’t been outside for more than five minutes at a time over the last three weeks of this wretched winter. My skin feels like I’ve been belt-sanded while I sleep. Vitamin D levels are at all-time lows. The cars have slush udders and are rusting out before my eyes. The driveway is where hips go to break. Yesterday I staggered to the…
  • Why the recent podcast revival?

    David Churbuck
    15 Jan 2015 | 5:55 am
    Over the holidays my daughter spent hours sitting in an armchair, headphones clamped to her ears, staring at the window at the bird feeders, listening intently to her iPhone. She was addicted to “Serial” — the 12-episode tale of a 1999 murder of a high school student in Baltimore and the detailed investigation by public radio reporter Sarah Koenig. Each episode is about an hour long and so last night, during my evening commute I listed to all of the first installment and most of the second. It’s pretty compelling stuff and apparently has become the most downloaded…
  • Frozen Harbor

    David Churbuck
    11 Jan 2015 | 12:30 pm
    I’ve had to do this and it is not fun. The way it works is this: you leave the boat in the water through January expecting to do some clamming, then one night the temperatures dip into the teens and you realize your beloved watercraft is about to get locked into the ice. So what to do but don those waders and find some friends and do a little ice breaking?
 
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    Ries' Pieces

  • Super Bowl 2015

    Laura
    2 Feb 2015 | 1:04 pm
    There was a lot of action on the field during this year’s Super Bowl including a spectacular ending. There wasn't as much action in the ads since most of them took a thoughtful, serious, sentimental approach this year. We saw fewer special effects, sexy girls and kicks to the crotch. And the few that took that route fell flat. What did score big is what always scores big. Ads from brands that own strong positions in the mind, that dominate categories and that hammer us with a familiar theme and visual in a new and entertaining way. Consistency Works Budweiser “Lost Dog.” The more you…
  • High Hopes for Marley

    Laura
    19 Nov 2014 | 10:44 am
    The Weed Wars are coming. As the legalization of marijuana continues to move forward, we will see hundreds of homegrown brands turn into a handful of big brands and eventually a couple of dominant brands. It happened with cars; it happened with beer; it happened with computers; it happened with energy drinks. It will happen with marijuana. Being first in the mind with the right name goes a long way in dominating a category. In personal computers, Apple was a much better name that TRS-80 or Commodore Pet. In beer, Yuengling was first but never got into mind outside of its home town because the…
  • Burger King loses its way

    Laura
    21 May 2014 | 12:47 pm
    What kills most marketing programs is “change.” When you keep changing your slogans, you confuse consumers and after a while they don’t attention to what you are trying to say. Over the years, Burger King has had a lot of slogans. Remember “Where is Herb?” Burger King spent over $40 million trying to find him. They never did! Three of Burger Kings were powerful and each if used consistently could have done more to build the brand. “Home of the Whopper.” “Broiling, not frying.” “Have it your way.” So what is Burger King doing lately? The same thing they have done in the…
  • Super Bowl 2014

    Laura
    3 Feb 2014 | 1:40 pm
    Unless you were a Seattle fan, the 2014 Super Bowl wasn’t a super game to watch. The puppy bowl was more competitive. So that left a lot of pressure on the commercials to deliver some much needed excitement and entertainment. A few spots delivered but most were not very memorable. One thing that continues to make the difference between failure and success is the use of a consistent visual hammer. Here is my recap of the 2014 winners and losers. Budweiser – Puppy Love. The Clydesdales are instantly recognized as the visual hammer for Budweiser. Anheuser-Busch has been using the horses for…
  • Marketing to do list for 2014

    Laura
    19 Dec 2013 | 8:26 am
    1. Stay focused Think about what you can get out of that might be weighing your brand down. Too many companies do the opposite and only thing about what else they can get into. Long term this waters down your brand in the mind of the consumer. 2. Think visually. Do you have a visual that communicates your positioning to consumers? If not you better find one. Strong brands combine a focus with a visual that communicates their position. Marlboro and the cowboy. Coca-Cola and the contour bottle. 3. Speak like a consumer. Too many companies have slogans and use language that consumers would never…
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    brandflakesforbreakfast

  • the little blue box grows up

    Simi Jain
    26 Feb 2015 | 5:00 am
    Kudos to the most uppity jewelry brand of all time. Tiffany & Co. has released a new ad around their "Will You?" campaign that highlights a variety of couples entering one of the most monumental phases of their life. A follow up to the recent print ad featuring a same-sex couple, the TV spot beautifully displays very different couples all capturing modern day romance. A new spin for a very old, traditional, and iconic brand is refreshing and hopefully paves the way for others.
  • chatty cathy

    Simi Jain
    26 Feb 2015 | 5:00 am
    Many of you know the long-running Sunday newspaper comic, Cathy. She is funny, she complains about the simple things in life, and she's overweight - not entirely dissimilar from famous comedian, Louis CK. So what happens when her comics and his standup get together? Probably the most epic comic of all time. Introducing: Cathy CK - the most hysterically appropriate mashing of two ridiculous people. Check out Artist Eric Simmons' Tumblr for all the Cathy - Louis mashups!
  • "Hekla Yeah!"

    Simi Jain
    26 Feb 2015 | 5:00 am
    Well, Icelandair is quickly becoming the coolest airline ever. The airline created a new plane called the Hekla Aurora, which has been designed from the inside out to recreate the famous Aurora Borealis experience. As many jet-setters know, Iceland is one of the best places in the world to catch the breathtaking Northern Lights. In honor of this national phenomenon and as a tie-in to their #stopover campaign, this specially-designed plane is outfitted with LED lights inside mimicking the Northern Lights sky. Brands elevating their products / services to meet experiences is a total win.
  • the creative director douche test

    Kristien Del Ferraro
    25 Feb 2015 | 3:01 pm
    We all know there are some super fun, super brilliant creative directors out there . . . and we all know there are some super douchey creative directors out there too. Although it's pretty damn easy to tell which is which, there's this handy little Creative Director Douchebag Detector Device just in case. The tool allows you to determine just how much of a douchebag your creative director (or one you'd like to higher) is. And let's face it, don't expect a 0%, we're all a little douchey deep down inside. Yeah, I'm talking to you account people. I kid, I kid. via
  • the right ingredients for social content

    Kristien Del Ferraro
    25 Feb 2015 | 5:08 am
    Just like most of you, we have mixed feelings about brand's shoe-horning their way into pop-culture happenings like the Oscars--when done right it can be awesome, but done wrong, it's pretty lame. We also have mixed feelings about McDonald's recent campaigns. That being said, this simple, clever, little piece of social content from McDonald's during the Oscars works perfectly!
 
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    Being Peter Kim

  • O2O is an opportunity to outperform

    Peter Kim
    3 Feb 2015 | 6:23 am
    O2O has been receiving increased attention along with the rise of e-commerce. But many tactics are merely incremental variations on old offline concepts. Making O2O work with a modern approach requires understanding three key concepts. The post O2O is an opportunity to outperform appeared first on Being: Peter Kim.
  • What I saw at CES

    Peter Kim
    11 Jan 2015 | 6:11 am
    Ten observations from CES 2015 The post What I saw at CES appeared first on Being: Peter Kim.
  • Everyday digital in Korea

    Peter Kim
    2 Dec 2014 | 6:29 am
    South Korea is one of the world’s most wired countries (if not THE most). While living here, It’s easy to overlook the extent to which technology is just a part of going about your business every day. For example: Easy in and out of parking garages Most parking garages have license plate scanners, at apartments, department stores, and … Continue reading Everyday digital in Korea → The post Everyday digital in Korea appeared first on Being: Peter Kim.
  • I am not Uber.

    Peter Kim
    29 Oct 2014 | 7:59 am
    The internet can be difficult to figure out sometimes. The post I am not Uber. appeared first on Being: Peter Kim.
  • The “Big Six” digital marketing trends

    Peter Kim
    29 Sep 2014 | 6:00 am
    That there are six key digital marketing trends that all brands must master in today's operating environment. The post The “Big Six” digital marketing trends appeared first on Being: Peter Kim.
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    TrishaLyn.com

  • Catching up on my Manicure Mania

    Trisha Lyn Fawver
    23 Feb 2015 | 10:00 am
    It’s been a couple of months since I posted my manicure mania, though I’ve continued to post them on Instagram.  I haven’t been doing a whole lot that was art-worthy, though I guess they were worthy enough as swatches for different colors.  So, if you’ll bear with me, I’ll try to recount some of the swatches for your viewing pleasure. Julep Mary Lee with a Halloween sticker Save the Tatas Breast Cancer Ribbon Manicure with Julep Reese and Nail Vinyls Essie Little Brown Dress with OPI Let’s Do Anything We Want on the accent nail. Essie Toggle to the Top…
  • Happy Valentine’s Day 2015!

    Trisha Lyn Fawver
    14 Feb 2015 | 10:30 am
    As you may have imagined, it’s been a hard 30 days or so for me.  Losing Winston, then a whirlwind of a conference in Las Vegas for Affiliate Summit West 15, then getting the annual “Conference Crud” flu and passing it to my brother and husband, well… let’s just say my Christmas tree has turned into a Super Bowl Birthday Valentine’s Day tree.So a lot has been going on, while nothing has been going on.  Time has been weird to me lately.  So let’s start somewhat fresh and I shall wish you a happy Valentine’s Day 2015!  I really hope this year…
  • Saying Goodbye to Winston the Wonder Pug

    Trisha Lyn Fawver
    8 Jan 2015 | 7:14 pm
    I need this weekend to last forever.  I don’t want Monday night to come, but it has to.  I’ll have time for a proper send off into the unknown for Winston the Wonder Pug.  I can’t ask him to keep kicking around for me anymore. I know we’re doing the right thing for him, I know he’s not improving, and it’s not for lack of trying. I know it’s “the final act of love”.  But it doesn’t feel that way. It feels selfish and wrong.  It feels like I’m giving up on him.  It feels like I’m being mean and cheating him out of…
  • The real reason my Cricut Explore is still in the box

    Trisha Lyn Fawver
    29 Dec 2014 | 10:00 am
    I’ve had a Cricut Expression for several years and love it.  Made many holiday party decorations, assorted crafts, and even hundreds of Christmas cards one year with it (I don’t recommend that project unless there’s 10 people on your card list!).  So when the new Cricut Explore came out in March with the ability to cut SVG files and other files that I could design MYSELF, I jumped on it, $300 price tag be damned! Nine months later… it’s been sitting in the shipping box, next to my desk, unopened.  When my super craft friend Jen Goode bugs me about why its…
  • Cyber Monday Deals 2014!

    Trisha Lyn Fawver
    1 Dec 2014 | 1:00 am
    Cyber Monday is here!  What, you thought all the good deals were gone on Friday by 7 am after the hoards got to them in Walmart parking lots around the nation?  These are just some of the Cyber Monday deals 2014 from merchants I use and love! I’ve sorted them out by basic category for you.  Any that have *** before the deal and no end date listedare only valid through the end of Cyber Monday (12/01/14)!  So get in on those deals first! Accessories, Apparel, Jewelry, & Shoes BowlingShirt.com: *** 50% off an already low priced shirt, the Hilton Deuce Fanatics.com: 25% off…
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    AdWeek: AdFreak

  • Every Brand Wanted a Piece of #TheDress, but Who Wore It Best?

    27 Feb 2015 | 12:46 pm
    What a day the Internet had yesterday. First we watched llamas on the loose. Then, just after 6 p.m., BuzzFeed posted what might be its single most-shared article ever: "What Colors Are This Dress." If you're unaware—which is impossible, unless you live in a cave—the story pointed to a Tumblr discussion about the color of a dress. Welp, the Internet exploded—and so did the brands, which swarmed the topic like flies. See some of the tweets below. Hooray for net neutrality! I guess? UPDATE: We've added some more tweets from Oreo and others this afternoon. See…
  • Gripping Powerade Spot With Derrick Rose Includes First Ad Narration by Tupac Shakur

    27 Feb 2015 | 12:23 pm
    In this inspirational ad from Wieden + Kennedy for Powerade, a boy who represents a young Derrick Rose rides through the south side of Chicago to a voiceover by Tupac Shakur—the late rapper's first narration of a commercial. "You see, you wouldn't ask why the rose that grew from the concrete had damaged petals," Shakur says. "On the contrary, we would all celebrate its tenacity. We would all love its will to reach the sun. Well, we are the roses. This is the concrete. These are my damaged petals. Don't ask me why. Ask me how." The bike ride from the South…
  • Do Competing Bottled Water Brands Actually Taste Different? Rhett & Link Find Out

    27 Feb 2015 | 9:56 am
    Rhett & Link will slake your thirst for goofy, brand-inspired comedy in the "Ultimate Water Taste Test," a wonderfully wet episode of their "Good Mythical Morning" YouTube show. The guys, best known for their brilliantly bad local commercials, compete against each other to identify seven varieties of water. They sample five brands: Dasani, Evian, Fiji, Smart Water and Blk Water. ("It's not from a river in Alabama," Rhett quips, but infused with fulvic powder, "whatever that is.") There's also pond water from Echo Park in Los Angeles and H2O…
  • Jose Cuervo Mixes a Margarita in Space and Parachutes It Back to Earth

    27 Feb 2015 | 9:14 am
    Brands are obsessed with space, getting to space, and anything that's been to space. This week, it was Jose Cuervo's chance to boldly go where no tequila brand had gone before—and hopefully make it home safely. In honor of National Margarita Day last Sunday, Cuervo and its agency, McCann New York—using aerospace technology and GPS tracking—launched a container of margarita ingredients heavenward, hoping to mix a cocktail in space and parachute it back to Earth. See how that went in this video: Adweek responsive video player used on /video. The agency teamed up with…
  • '15 Sounds Nice?' Nike Golf Has Some Fun With 14-Time Major Winner Tiger Woods

    27 Feb 2015 | 7:37 am
    Tiger Woods has been having a rough time for about half a decade. He's been stuck on 14 major championships since 2008, but it's good to know he can poke a little fun at himself. Tiger gives his pursuit of No. 15 a quick, humorous mention in this entertaining Nike Golf spot from Wieden + Kennedy, which also stars Rory McIlroy, Michelle Wie, Charles Barkley and Bo Jackson (who utters a certain familiar phrase from an old, old, old W+K campaign for Nike). Comedian Keegan-Michael Key provides the voiceover. The ad, for Nike's Vapor driver, takes a humorous look at why golfers of all…
 
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    Marketing Pilgrim - Internet News and Opinion

  • An SEO’s Advice: the importance of fixing outbound links

    Guest
    12 Feb 2015 | 8:47 am
    This is a guest post by Michael Martinez. As Bing and Google rule out more beloved link building strategies, marketers increasingly turn to supposedly “safe” strategies like broken link replacement (a form of “link reclamation”).  I’m not convinced this is as safe a link building strategy as its proponents want to believe, but so far the search engines are not hinting at future changes in their guidelines. You will always have the right to ask for a link.  No search engine can take that away from you.  But when you do ask for a link because you believe it will help you build up…
  • Friday Roundup: Vine for Kids, Facebook measures lift and more

    Cynthia Boris
    30 Jan 2015 | 2:36 pm
    It’s roundup time! A quick look at all the news that slipped past me or just wasn’t big enough to print. That doesn’t mean these stories aren’t interesting — because they are! Let’s get to it! Vine for Kids The subtitle says it all. Vine has launched a separate app which is nothing but hand-curated content for kids under 5. They don’t say how far under 5, but if your newborn can press the button, they can enjoy these videos, too. It’s a smart idea and a great example of how segmenting your business can send you off in a whole new, and wonderful…
  • App usage is up, but only for the chosen few

    Cynthia Boris
    30 Jan 2015 | 1:17 pm
    Android and IoS owners spend 80% of the time on their device using an app and only 20% web browsing. With a stat like that, it sounds like you should abandon your mobile website and get someone to work on a branded app. But don’t place the ad for a developer just yet. Forrester just published a new report called “2015 Mobile App Marketing Trends” and we’ve got some data from that report to share with you. The biggest issue with creating your own app is that you’re going to have a hard time breaking into the market. Forrester says the average US consumer uses 24…
  • Facebook Place Tips: check-in benefits without checking in

    Cynthia Boris
    29 Jan 2015 | 12:45 pm
    Facebook just released a new feature for mobile called Place Tips that has a very familiar ring to it. You stop for lunch at a popular restaurant near your work and suddenly a notification pops on the top of your Facebook mobile news feed. Tap and you get information about the very restaurant you’re sitting in. Dig deeper and Facebook will serve up all the reviews, photos and videos your friends have posted about the location so you’ll know to avoid the Clam Chowder and go with the Cranberry Walnut Salad instead. Could be a lifesaver. In order to serve up this feast of relevant…
  • As Yahoo slips further down, Apple reports record profits

    Cynthia Boris
    28 Jan 2015 | 2:05 pm
    Comparing Yahoo! and Apple may seem like I’m comparing oranges and. . . well. . . apples but I think it’s more like a Tale of Two Cities. Though Yahoo is still having a tough time remaining relevant, we have to give them props for being internet pioneers. In the early days, the company broke records for stock prices and there wasn’t a person on the net who didn’t visit Yahoo for search, content or webmail. But time hasn’t been good to our old friend Yahoo. Recently released Q4 reports show another decline in revenue. CEO Marissa Mayer tried to put a positive spin…
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    Strategic Public Relations

  • Do You Follow the 6 Content Curation Principles?

    Kevin Dugan
    2 Feb 2015 | 5:02 am
    Content curation is sometimes described as a "short cut" to creating content. Well, if you're doing it right, this assumption is incorrect. It can certainly be less resource-intensive over time -- by integrating tools like PublishThis into your CMS for example. But if you think it's as simple as copying and pasting a few random links, you're mistaken. Here are six content curation principles to consider for your editorial process. Content curation is becoming a more important part of a brand's editorial mix, for several reasons.  Click here to visit Media Is Power for more on this topic,…
  • 3 Lessons Brands Can Learn From Facebook Manipulating Consumers

    Kevin Dugan
    30 Jun 2014 | 8:51 am
    Facebook  research has found that the emotions of others on your news feed can affect your mood. The social network did not inform users their news feeds were being manipulated as part of this study. And users are expressing outrage over the study's ethics. Should Facebook have done things differently? Are the outraged consumers justified in their ire? To borrow a famous, and vague, Facebook relationship status: "it's complicated." But this news does hold lessons for brands. Click here to visit Media Is Power for more of this article.
  • 5 Content Marketing Tips the TV Series Finale Teaches Us

    Kevin Dugan
    2 Apr 2014 | 11:37 am
    How I Met Your Mother #HIMYM ended a nine-season run with its series finale earlier this week. And of course, like most series finales, it received mixed reviews. The critics in this instance are my content marketing colleagues. In fact #HIMYM inspired a broader discussion from which we pulled five lessons content marketers can take from the TV series finale. Click here to visit Media Is Power for more of this article.
  • Nostalgia, #tbt, Quizzes & The Secret to Content Engagement

    Kevin Dugan
    25 Feb 2014 | 9:04 am
    A recent BuzzFeed presentation inspired me to consider how marketers and publishers are tapping into nostalgia to push engagement online. Appealing to a consumer's sense of nostalgia is just one approach BuzzFeed recommends to crafting content readers will share with their friends.This is not a subjective statement considering that BuzzFeed had 100 million unique visitors in January -- and half of them clicked through from shared BuzzFeed content.The power of nostalgia is no surprise. It's always been popular; but it's taken on increased popularity in the last few years.Online: Throwback…
  • Shareable Media Get Serious About Attracting Millennials

    Kevin Dugan
    18 Nov 2013 | 9:39 pm
    When the Daily Show first aired, Jon Stewart was a comedian hosting a parody show on Comedy Central. Now he's a satirist for a news show that just happens to run on Comedy Central.While Comedy Central’s Daily Show is an example of niche cable brands expanding programming to attract a bigger audience, it’s part of a more subtle, significant trend.It’s an early example of non-traditional outlets layering in news for a new, younger segment of viewers. This trend has since moved from cable to online media properties as well.BuzzFeed Blows UpBuzzFeed is the most obvious example today, its…
 
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    BLITZ | Blog

  • BLITZ Labs Blog has Moved

    Noah G
    19 Feb 2015 | 5:01 pm
    If you’ve been following BLITZ, you’ll notice that we’ve recently refreshed our website. At that same time, we’ve retired the BLITZ Labs, and moved our blot to blog.blitzagency.com If you’ve been subscribed to our RSS Feed in the past, you’ll want to point your RSS reader to the new RSS Url http://blog.blitzagency.com/rss.xml. If you were an Atom subscriber, you can use http://blog.blitzagency.com/atom.xml
  • The 2015 CES Digital Playbook: White Paper Release

    John Furnari
    22 Dec 2014 | 5:19 pm
    With January just around the corner, marketers in the consumer electronics space are gearing up for the gadget-filled hoopla of CES. While most of the time, effort, and resource investment is focused on making a splash in Vegas, we’re thinking about the broader conversation taking place globally. With 4 million mentions and 200,000 pieces of content created on digital channels last year, the challenges and opportunities are everywhere for brands aiming to have an impact at the big event. This week we’ve released The 2015 CES Digital Playbook – a dive into trends, thoughts, and tools…
  • Ayn Rand’s Digital Makeover

    Marketing Group
    10 Mar 2014 | 12:38 pm
    New Online Ecosystem to Bring Objectivism to Millennials IRVINE, Calif. (Mar. 10, 2014) — The Ayn Rand Institute (http://www.aynrand.org), a nonprofit organization dedicated to introducing the public to Ayn Rand’s novels, including The Fountainhead and Atlas Shrugged, and to her Objectivist philosophy of rational self-interest, today announced the launch of a new online ecosystem targeting Millennials, developed by leading digital agency BLITZ. This new effort brings Ayn Rand’s story and philosophy to life through an engaging, streamlined, cutting-edge digital experience –…
  • SeleniumGrabber: Use Selenium to screengrab a sitemap

    dsmith
    12 Apr 2013 | 1:12 pm
    Recently we needed to screen capture an entire website. There are plenty of tools around to capture the entire contents of an individual webpage, but there is not an easy way to capture a complete website. Since we are working to expand the use of Selenium in our QA process anyway, it was an obvious choice as it has the ability to script the capture of a webpage. Once installed, all you need to do the URL of your sitemap and the output directory. Download SeleniumGrabber
  • CES 2013 Offers Marketers New Everyday Connections with Consumers

    Ivan T
    18 Jan 2013 | 6:14 pm
    By Ivan Todorov, co-founder and CEO, BLITZ The most exciting innovations at CES this year push the boundaries of connectivity in remarkable ways. Opportunities for more contextualization of content, personalization of experience and a greater ability to capture meaningful data, promise a quantum leap in ROI for marketers with expertise in experience design and analytics. New display technologies and interfaces will allow us to contextualize content through seamless integration into everyday life. The ability to embed products directly into the digital ecosystem, and advances in augmented…
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    Rescue Marketing

  • Do you value your clientele?

    Mark Riffey
    16 Feb 2015 | 3:13 am
    Business demonstrate what they value through their behavior. Some businesses value what they do, those they work with and most of all, those they serve. They work hard for every lead. Every client. Every order. Every payment. They work to improve their craft every day. They learn from the best of their peers, while extracting and fine tuning strategies and tactics observed in other industries. They “over-communicate”. As a result, their clients have no doubt what’s going on during a sales process, an order, a refund, much less construction, manufacturing, delivery, repairs…
  • Looking to disrupt a market?

    Mark Riffey
    9 Feb 2015 | 3:53 am
    2015 is shaping up to be a big year in Montana for Startup Weekend. With the Billings event already under our belt and three more scheduled this year (Great Falls, Bozeman, Butte), lots of people are looking for startup ideas. One place that gets a lot of interest is “stodgy” established markets that are lucrative but neglected from a modernization and/or innovation perspective. It’s easy to point out markets whose former leaders felt things were good enough. Those markets now have to compete with Craigslist, Uber, Airbnb, SpaceX, Apple iTunes, Spotify, Netflix, Amazon,…
  • The Pace of Change

    Mark Riffey
    2 Feb 2015 | 5:13 am
    If things have seemed a bit frenetic in your business lately, you’re not alone. Many markets are experiencing a rapid rate of change – and in fact, the rate of change is accelerating. As a result, businesses, governments and even National Football League officials are struggling to keep up. For example, if you watched the Super Bowl Sunday night, you could see it happen on almost every play. The offense would go into a formation, the defense would react before the play started and the offense would react to that, again, before the play started – with the quarterback changing…
  • Planning for a strategic trade show

    Mark Riffey
    26 Jan 2015 | 5:25 am
    Last week, we discussed why you shouldn’t skip a trade show. During that conversation, I mentioned that you need to work trade shows strategically and with a plan. This week, I’d like to elaborate on what that means. In order to do that, let’s break down what happens at a trade show. Who attends a trade show? First, let’s consider who goes to a trade show, as that’s a critical piece in planning what you do. Attendees break down into two or three groups. You’ll have up and comers and newbies to the business of all ages. You’ll also have industry…
  • Exhibiting at trade shows – Why do it?

    Mark Riffey
    19 Jan 2015 | 3:43 am
    “Should we go to every trade show every year? Some of these shows cost us well over $7000. The one show that we want to skip this year is part of an association. They have about 300 members. We know just about all of them and know what they are using. Of course, a bunch of them use our product.” Anyone who has attended a trade show knows why this question is being asked. Avoid the knee jerk Our thoughts first jump to the time, trouble and expense of trade show travel, time away from “real work”, conference center shipping and logistics, being on your feet all day for…
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    Adverblog

  • Hermès aerial ballet

    Bridget
    22 Feb 2015 | 8:46 pm
    This is beautiful. The Hermes spring/summer campaign takes off with a delightful short film called “La Flânerie” (“Wandering”) which takes us on a poetic walk through the cobblestoned streets of Paris. On this beautiful Spring morning, Hermès’ new collection enjoys a moment of freedom in the form of a fluid and aerial ballet, danced by the beautiful objects in the collection. The film celebrates the magic moments hidden in every fold and crease of everyday life, a concept inspired by the playful and offbeat world of Jacques Tati. Incidentally, the film even borrows a movement…
  • #FiftyShades of advertising

    Bridget
    11 Feb 2015 | 3:12 pm
    With the release of Fifty Shades of Grey I thought it would be interesting to take a look at the brands piggy backing the film launch and the conversations around it.  Let #FiftyShades of advertising begin…Lego (although not official) was one of the first brands to generate some buzz. Durex has come to the party with a film declaring that reality is better than fiction. And Marmite is ready to let people have more fun with Marmite Body Paint.   Because why should toast have all the fun? #SpreadableAndEdible pic.twitter.com/P0LPcmClcJ — Marmite (@marmite) February 10, 2015 In the…
  • What a dancing traffic light can teach us about advertising

    Ana
    11 Feb 2015 | 11:38 am
    Humans are so ingenious at adapting to inconvenient situations that they are not often aware that they are doing so. Think vending machine. People need to bend down to get a can of soda, simply because it’s easier for the machine to use gravity to drop a can into a bin at our feet than to deliver it at a waist high into our hands. Machine wins, we lose. There’s a similar scenario with traffic lights. No one likes to wait at the red light. It’s boring to stare at the red hand or a motionless red figure for minutes at the time. Pedestrians would rather subvert it, run over a…
  • What’s the ROI of a @oneshow pencil?

    Bridget
    11 Feb 2015 | 1:40 am
    The One Show deadline is fast approaching – enter now at enter.oneclub.org.  Industry heavyweights lend their voice and humour to show the ROI of winning pencil Ted Royer, Droga5 : improved communication skills Nick Law R/GA : impress the natives David Lubars BBDO : get noticed Pum Lefebure, Design Army : make your peers jealous Jose Molla, La Communidad : we’re all winners Credits : The Martin Agency Design Army Hue&Cry Antfood music & sound design  
  • Droga5 takes cute to a new level with Friends Furever

    Bridget
    8 Feb 2015 | 2:59 pm
    Droga5‘s latest ad for Ad for Android is cuter than cute.  Unlikely animal pairings are used to celebrate the new Android brand platform “Be Together. Not the Same.” However, with record sales for Apple in the last quarter of 2014 (74.5 million iPhones) I wonder if cute will be cute enough for iPhone lovers to make the switch.
 
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    All You Need Is A Good Idea!

  • Write a headline. Win my book.

    Jay H. Heyman
    19 Feb 2015 | 7:02 am
    (Photo credit: Wikipedia) Yep, it’s the annual “let’s see how good your ideas really are” contest. The ground rules are easy, the rewards—at least emotionally—enormous. Here’s the brief: You own a coffee company, Howards. The good, old-fashioned ground coffee in a can product. However, those new-fangled K-cup machines are starting to hurt your business. But you have no intention of following that path. You believe that coffee truly tastes richer and is more enjoyable when brewed in a coffee maker, rather than spewed from a small plastic cup. Your assignment, then, is to persuade…
  • No love for this Valentine’s Day ad

    Jay H. Heyman
    16 Feb 2015 | 7:45 am
    When I first saw this advertisement, I thought it was a good idea. I had never heard of chocolate flavored sparkling wine, but if there was any event that should be fitting for promoting it, it was indeed Valentine’s Day. But then I looked closer. And though the wine seemed interesting, in truth it was simply a sparkling red wine. Nothing wrong with that, but certainly not what I was led to believe. Yes, I think I get what they are trying to say; for Valentine’s Day, chocolate goes well with this wine and the occasion. But it now becomes borrowed interest, rather than a unique claim. They…
  • If you don’t know it’s wrong, how can you fix it?

    Jay H. Heyman
    12 Feb 2015 | 7:52 am
    (Photo credit: Wikipedia) When you know something you have written is incorrect, it is easy to fix. Use “too” instead of “to,” or “advice” rather than “advise” and hopefully you will catch your error. The real problem is, of course, that spell check can’t help you with mistakes like that. And if it seems right to you and you just don’t know that it’s wrong, why would you try to correct it? Same goes for figuring out your target audience, or what your one compelling marketing reason is, or what your actual acquisition costs are. If you think you know, if you think…
  • Four important writing tips

    Jay H. Heyman
    9 Feb 2015 | 7:23 am
    Basic writing (Photo credit: Wikipedia) My most recent blog, about the overuse of exclamation points (I fixed the broken link!), somehow led me to today’s post. The article discusses four basic writing principles you can use everyday; and using “principles” correctly gives it extra credibility to me. The major points are Show, don’t tell Simplicity is better than flowery Read a lot, learn from everything Focus by learning what not to do Among my favorite suggestions mentioned is “One of the really bad things you can do to your writing is to dress up the vocabulary.” Write like you…
  • What’s the point of an exclamation point?

    Jay H. Heyman
    5 Feb 2015 | 7:54 am
    When I came up with the name for my book, All You Need Is A Good Idea! I used an exclamation point as part of the title. I was hoping it would make it seem more exciting, and give emphasis to the fact that I was claiming how easy it is once you have a good idea. But later I read this quote, by F. Scott Fitzgerald: “An exclamation point is like laughing at your own joke.” And I realized how true it was. I have tried to resist using them, except when absolutely necessary (which never seems to be the case). Take a look at this chart, which helps you to decide if you should use an…
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    Seth Godin's Blog on marketing, tribes and respect

  • Sorry confusion

    Seth Godin
    1 Mar 2015 | 2:00 am
    There are two kinds of, "I'm sorry." The first kind is the apology of responsibility, of blame and of litigation. It is the four-year old saying to his brother, "I'm sorry I hit you in the face." And it is the apology of the surgeon who forgot to insert sterile dressings and almost killed you. The other kind of sorry is an expression of humanity. It says, "I see you and I see your pain." This is the sorry we utter at a funeral, or when we hear that someone has stumbled.  You don't have to be in charge to say you're sorry. You don't even have to be responsible. All you need to do is…
  • If you want...

    Seth Godin
    28 Feb 2015 | 2:44 am
    If you want employees to go job hunting in order to leverage you into giving them a raise to keep them, then by all means, only give them a raise when they go job hunting. If you want vendors to nickel and dime you for the last penny, then by all means, stretch out their payments and use them as a free source of cash. If you want the home seller or the art dealer or the agent to put their goods up for auction to maximize the price you'll have to pay, then definitely punish those that don't have auctions by seeking to pay them as little as possible. If you want internet companies to auction…
  • Here comes 'uh oh'

    Seth Godin
    27 Feb 2015 | 2:08 am
    Everyone has one. That feeling of here we go again, the trap we fall into, the moment of vulnerability. And your 'uh oh' might not be the same as mine. Not a specific fear, but a soft spot, a situational archetype, a moment that brings it all crashing down. The feeling is unavoidable in any organization or culture that seeks to do work that matters and create change. And yet we work overtime to create a day or a year or a career where we'll never have to feel that way. And that's the challenge. All the work we do to avoid the feeling cripples our ability to do our best work. In trying to…
  • The indirect investment (plural)

    Seth Godin
    26 Feb 2015 | 2:33 am
    The investor asks, "when do I get paid back?" The work for hire asks, "what's in it for me?" The member of the community wonders, "what's in it for us?" Plural. More than ever, our research, our writing, our art benefits all of us more than it directly benefits just the creator. Feed the commons.        
  • 'Connect to' vs. 'Connect'

    Seth Godin
    25 Feb 2015 | 1:58 am
    An organization might seek to 'connect to' its customers or constituents. Connection is a form of permission, the ability to deliver value to the people who request it. Vertical connection creates the ability to communicate and delivers a barrier to entry. Most online stores are connected to their customers. Most freelancers seek to connect to their clients. Most teachers work to connect to their students. That's different, though, than 'connect'. When you connect your customers or your audience or your students, you're the matchmaker, building horizontal relationships, person to person. This…
 
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    Ogilvy Blog Aggregator

  • Breakfast@Ogilvy Newsroom

    26 Feb 2015 | 6:43 am
    La newsroom d’Ogilvy Paris s’illustre par la variété des formats et des contenus qu’elle délivre à des clients comme IBM « People for Smarter Cities », le magazine « Touchpoints » de l’assureur FM Global, la plateforme digitale de Nestlé Health Science ou encore le dispositif papier/digital Vision Patrimoine de la Caisse d’Epargne. D’autres projets d’envergure nationale et mondiale sont en phase de finalisation. Pour nourrir nos réflexions stratégiques et servir au mieux nos clients, nous complétons notre veille sur les contenus par des rencontres hebdomadaires…
  • How To Prepare for the End of YouTube Custom Gadgets

    23 Feb 2015 | 12:07 pm
    Google has announced that YouTube will no longer accept requests for new gadgets or gadget refreshes as of April 1, 2015, and all gadgets will be removed on December 31, 2015. The announcement is not very surprising, given YouTube’s continual move towards standardization across devices, a major miss in the past, as anyone trying to view a brand channel on a mobile device already knows. While there is time before the changes take place, it does require some planning. Here are 5 considerations to help you prepare for the transition: If your current contract with your custom gadget tech…
  • Proud blogueur

    23 Feb 2015 | 6:11 am
    Ce week-end, trois discussions aux périmètres très différents m’ont amené évoquer mon blog. J’ai eu besoin à chaque fois de m’y référer pour expliquer une réaction, un fait intime, un bout de mon histoire. Alors que, évidemment, personne ne me le demandait. Un peu comme si, tout à coup, ignorer que j’avais un blog revenait à ignorer une part importante de qui j’étais… je suis. Pourtant, pendant 10 ans, je n’en ai pas parlé dans la vraie vie, de mon blog. Jamais un mot sur son contenu. J’y ai juste écrit plus…
  • What Coke Can Teach McDonald’s About Love

    17 Feb 2015 | 10:16 pm
    I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin’” instead of cash. Any marketer should.  It’s bold, innovative, and takes a stand.  McDonald’s believes we should be nicer to each other and have a little more fun. What could be a better brand message than that? Unfortunately, customers are most definitely NOT lovin’ it … particularly the public humiliation that accompanies “winning” the chance to do a dance or hug a stranger as payment for your $1 Egg McMuffin.  It…
  • Batkid, Bollywood and the Rise Of Everyday Stardom

    13 Feb 2015 | 11:52 am
    On the morning of November 15, 2013, most of San Francisco woke up with no idea that their city was about to be saved by a superhero.  The fact that this particular superhero happened to be less than four feet tall and was only five years old were details most of the city would only learn after his heroics would go viral for millions of people to watch unfold online in real time. Months earlier as a kid being treated for leukemia, Miles Scott told the Bay Area chapter of the Make-A-Wish Foundation the one thing he wanted–to be Batkid. To make it happen, a team from the nonprofit started…
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    Marketing.fm

  • Building the Sales Machine Event: Bryan Rutcofsky from Yext

    info@marketing.fm (www.Marketing.fm)
    18 Feb 2015 | 8:39 am
    We recently hosted another Building the Sales Machine event at Foursquare HQ and it was great to see so many people working on building sales and revenue from NYC and other great places. A big thanks to Bryan Rutcofsky from Yext for coming out for a great Q&A session about the early days, and getting tactical for the audience about how to build and retain a sales team. We covered a broad range of topics including; Validating a sales model Going from 1 salesperson to 2 and scaling up When the right time to outsource a sales team Where to spend time Deciding who to sell to What sets top…
  • The startup accelerator application process

    info@marketing.fm (www.Marketing.fm)
    8 Dec 2014 | 5:12 am
    One piece of advice I have found helpful to new founders is going through the application process for startup programs.  Whether an accelerator, incubator, launch, or other flavor of program helpful to early stage startups – almost all of the application processes are incredibly helpful.  The goal of course is to have ready and willing founders ready to join the program, but not everyone should.  I will leave the why vs. why not to another post, but the application process itself can help founders get on the same page and outline the vision for their company. The obvious programs…
  • Building The Sales Machine Event: Bryan Rutcofsky VP of Sales SMB – Yext

    info@marketing.fm (www.Marketing.fm)
    5 Dec 2014 | 10:51 am
    Our next Building the Sales Machine event is happening and this time I am happy to welcome Bryan Rutcofsky from Yext. These events are open to anyone who is building the sales and revenue machine at a startup and wants to hear from others in their position, meet like minded people, and solve real problems. Bryan has been working at Yext since the beginning and we are going to spend time talking about selling to SMBs and partners relevant to their business   As with other events the format is; 1/3 Networking and coming up with questions for Bryan 1/3 Myself and Bryan talking about what…
  • Tools I use: 1Password

    info@marketing.fm (www.Marketing.fm)
    29 Oct 2014 | 5:40 pm
    A few years ago I took the plunge and started using 1Password for all my passwords and logins. At first I thought outfitting all my devices was expensive, but given the time savings its well worth it. The pricing model has changed slightly and the folks behind this amazing software, AgileBits, have even done free giveaways. In a nutshell 1Password is a password management tool that keeps all your login credentials safe. You can use it for many different things including managing identities, credit cards, and other important info you want to keep secret. I use a desktop version of the…
  • The Consolidating Cloud (or intercepting user behavior)

    info@marketing.fm (www.Marketing.fm)
    28 Oct 2014 | 7:31 pm
    The recent changes announced by Google to let folks using Gmail to have the ability to email people in G+ got me thinking. This is not the first time Google, or anyone else for that matter, has attempted to intercept user behavior to change workflow. It’s all about winning the “default” game and gaining market share in any way possible. A real life example; For the past few years I have been using CloudApp as a handy OSX utility to easily capture screen shots to the cloud, automatically copy them to my clipboard, and have a record of them for the future.  Great tool!
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    Hard Knox Life

  • Travel is an opportunity to nurture your network

    Dave Knox
    27 Feb 2015 | 8:37 am
    2015 is shaping up to be one of those years where I am spending more time than I’d like as a patron of Delta Airlines and Starwood Hotels.  In fact, as I write this I am in the Delta Sky Club at LaGuardia in the middle of trips to New York City and San Francisco.  As I was catching up on my Instapaper reading, I came across John Battelle’s post of “Your Network Transcends Time – Care For It.”  John perfectly captured two conversations that I have had in the recent weeks, one with a colleague at Rockfish and the other a friend who asked how I spend my time at…
  • How To Stand Out When Applying To The Brandery

    Dave Knox
    9 Feb 2015 | 5:15 am
    Did you know that getting into a top tier startup accelerator is actually statistically more difficult than getting into Harvard? For its Class of 2018, Harvard accepted around 5.9% of their 34,000 applicants. In 2014, The Brandery accepted half that percentage with <2.5% of applicants being offered a spot in the program (a number we consistently see with other top-ranked peer programs). So what should a founder do in order to get their application to stick out? After reviewing thousands of applications over our five previous classes, here are a few best practices I have seen work to help…
  • Never Stop Fighting ‘Til The Fight Is Done

    Dave Knox
    20 Oct 2014 | 6:29 am
    Hanging on my office wall is one of my favorite prints that I bought a few years ago in Chicago.  It is a quote from the movie The Untouchables that reads: “Never Stop Fighting ‘Til The Fight Is Done” That quote has come up in at least three conversations this past week as I talked with people about what makes an entrepreneur succeed.  Through five classes at The Brandery, we have seen nearly 50 startups come through our doors with our fair share of successes and failures.   And while it is tough to point out one thing that separates the companies that make it from the…
  • The Truth of Selling to Brands vs Agencies

    Dave Knox
    14 Oct 2014 | 6:15 am
    One of the constant questions that I see startups wrestle with is how to think about the selling process of brand marketers vs their agency partners.  Frankly it is a question that does not have clean cut answer.  But, it is a question that I think I am well positioned to at least help with since over my career I have spent two-thirds of my time on the brand side (P&G) and one-third on the agency side (Rockfish).  So how should startups handle the brand vs agency debate?  In my eyes, there is not a single answer but instead several questions that a startup should consider as they…
  • Don’t Bet Against The Midwest

    Dave Knox
    9 Oct 2014 | 12:26 pm
    If I was to share the following facts with you, what part of the US would you think I’m talking about: Represents over 20% of the US GDP Nearly 25% of all research in the US is done here and 25% of all patents in the US are granted here In the last 5 years, 52 companies that are based here have either gone public or been acquired for over $1 Billion.  In total, these 52 companies represent over $140 Billion of aggregate shareholder value 1 day car drive to 60% of the US population While the headline of this post obviously gives it away, most people would see these figures and think…
 
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    David Meerman Scott - Web Ink Now

  • From Rejected to a Blog to a NYT Bestselling Author to Walking the Red Carpet at the Oscars

    23 Feb 2015 | 7:21 am
    Last night, Julianne Moore won the best actress Oscar for her role as a university professor whose descent into dementia due to early-onset Alzheimer’s Disease was portrayed in the film Still Alice. The amazing backstory behind the award is that all the big publishing houses had rejected Lisa Genova, the author of the novel Still Alice from which the movie was based.
  • Marketing Lessons from Miley Cyrus on #SNL40

    19 Feb 2015 | 1:34 pm
    I was 13 years old when Saturday Night Live premiered in 1975. While I remember staying up to watch some episodes of the show’s first season, it was a few years later when I was in High School that I became a fan. I’d come home after an evening partying with my friends and my parents would be asleep, I’d be properly mood adjusted and I’d crack up at the zaniness. It seemed the actors were of my generation and we were on the inside of the jokes.
  • Stonyfield Yogurt is Too Plain Vanilla

    11 Feb 2015 | 10:34 am
    Quick. What’s different between these two different packages of Stonyfield yogurt? If you’re like me, they look identical at first glance.
  • Photographs of Real People Work Better than Inane Stock Photos

    3 Feb 2015 | 9:56 am
    Over the past year, I’ve helped my mother evaluate senior living centers that also have memory care facilities for my father who is suffering with Alzheimer’s. As I’ve checked out one site after another, I was disheartened by so many that used stock photos to depict the residents and staff. Ugh. I just don’t feel good about a place that doesn’t focus on reality.  A bunch of photos of generic happy seniors playing cards and riding bikes doesn’t give me a good feeling.
  • Big Birge Plumbing Co. Grows Business in a Competitive Market

    27 Jan 2015 | 7:39 am
    Don't let your money go down the drain! Call Big Birge Plumbing Company. For all your plumbing needs! Last week I delivered a talk at the Entrepreneurs Organization in Omaha, Nebraska. I always love working EO events, because members are so enthusiastic about learning new ideas. Since they run their own businesses, they are eager to identify ways to grow. While at the event, I met Lallenia Birge, who with her husband Brad Birge started Big Birge Plumbing Co. in August 2012. Lallenia uses a wonderful title: “A Plumbers Wife to Big Birge Plumbing Co.”
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Facebook’s Ad Grade, Google Testing Label For Slow Sites, YouTube Tightens Up

    Ben Brausen
    27 Feb 2015 | 2:55 am
    New Research Shows 95% Use Customer Reviews - PowerReviews set out to look deeper at how ratings and reviews are impacting decision making. They surveyed 800 Americans to find out what they thought about ratings and reviews. Check out the interesting stats they found in the infographic above. Socialnomics Pinterest Was the Fastest-Growing Social Network in 2014 - Pinterest recorded the biggest percentage rise in active users of every major social network in 2014, reveals a new study. SocialTimes Google Testing A Label In Search Results For Slower Sites - Is your site unusually slow?
  • B2B Content Marketing and Optimizing the Full Cycle of Buyer Experience

    Lee Odden
    26 Feb 2015 | 5:52 am
    What is the biggest mistake B2B marketers make with content? It’s all about us (the brand). One of the most common and significant mistakes B2B marketers make with content is to create information and media that doesn’t solve a customer information problem. Additionally, content that is presented out of context and unoptimized for customer experience can result in very poor performance. The reason for this mistake? A brand or marketer’s ego-centric view of the world. Whether it’s writing branded content to editorialize self-promotion or sticking only to topics…
  • All New Sophisticated B2B Marketing Guide for LinkedIn

    Lee Odden
    25 Feb 2015 | 3:03 am
    It wasn’t that long ago that most business marketers thought of LinkedIn purely as a place for online resumes and prospecting future hires. Today, with nearly 350 million members world-wide, LinkedIn has become a formidable marketing and sales resource for B2B marketers across the web. In fact, LinkedIn is evolving as a full marketing funnel solution through it’s mix of content and advertising solutions. In particular, through the LinkedIn Lead Accelerator that serves as a lead generation and nurturing service. While new product and service offerings are fine and good,…
  • How to Make a Marketing Impact with Instagram

    Joel Carlson
    24 Feb 2015 | 2:55 am
    From James: Today’s post is the fourth and final in a series of articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing World. Watch for live posts from the winner of the contest March 25 -28. Boom! Making an impact and making it quickly is a primary goal of social media. You only have a few seconds to grab ahold of the attention of your followers while they’re scrolling through their stream, so impact is important. Instagram’s growth is closely related to the power of its users. One image can tell a full…
  • Using Emerging Social Networks to Increase B2B Productivity

    Andy Thomson
    23 Feb 2015 | 2:55 am
    From James: Today’s post is the third in a series of four articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing World. Watch for the next post in the series on how to create impact with Instagram. While many businesses ban social networks such as Facebook, Twitter, and YouTube at work, there are some unconventional social networks that may actually increase productivity, especially for those in B2B. A couple networks really pop out in this regard. Cyber Dust and Yo App are fringe startup social apps that,…
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    Ads of the World™

  • Coca-Cola: Tale of Contour

    ivan
    1 Mar 2015 | 8:27 am
    Advertising Agency: Ogilvy & Mather, Paris, France General Director: Philip Heimann Executive Creative Director: Baptiste Clinet Creative Director: Nicolas Lautier Copywriter: Olivier Le Lostec Art Director: Clara Noguier Strategic Director: Hadi Zabad TV Producer: Olivier Mordacq Image/Sound Post-Producer: Evelyne Callot Business Director: Ben Messiaen Account Supervisor: Isabel Schnell Account Executive: Nicolas Boivin Production Company: Passion Pictures Executive Producer: Marc Bodin Joyeux Director: Jon Saunders Cinematographer (DoP): Stéphane Vallet Line Producer: Chrystelle Mallet…
  • Samsung: Hearing hands

    ivan
    27 Feb 2015 | 5:28 am
    Advertising Agency: Leo Burnett, Istanbul, Turkey Creative Directors: Emrah Akay, Oktar Akin Art Director: Ümit Senturk Copywriters: Sezgin Rizaoglu, Deniz Cavdar Creative Group Head / Art Director: Aren Selvioglu Creative Group Head / Copywriter: Öykü Berberoglu
  • La Era Azul Library: Revelation

    ivan
    27 Feb 2015 | 5:21 am
    Advertising Agency: Pubblica, Bogotá, Colombia Creative Director / Copywriter: Ronald Bastidas Vélez Art Director: Christian Vanegas Illustrators: Ángela Mejía, Christian Vanegas Published: February of 2015
  • La Era Azul Library: Perception

    ivan
    27 Feb 2015 | 5:21 am
    Advertising Agency: Pubblica, Bogotá, Colombia Creative Director / Copywriter: Ronald Bastidas Vélez Art Director: Christian Vanegas Illustrators: Ángela Mejía, Christian Vanegas Published: February of 2015
  • La Era Azul Library: Learning

    ivan
    27 Feb 2015 | 5:21 am
    Advertising Agency: Pubblica, Bogotá, Colombia Creative Director / Copywriter: Ronald Bastidas Vélez Art Director: Christian Vanegas Illustrators: Ángela Mejía, Christian Vanegas Published: February of 2015
 
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    adland.tv - all the adnews not fit to print

  • Rolex Awards for Enterprise/ Guardian - Where I Went Right (2015) (UK)

    David Felton
    1 Mar 2015 | 6:01 am
    When I was a teenager I had no real idea what I wanted to do. Later on in life, I thought I wanted to be a fiction writer. And now, at almost thirty - well, I'm closer than ever to finding that right fit as an advertising creative. But thinking back to those fearful days when the future seemed open, bright and limitless and yet at the same time labyrinthine and confusing - these uplifting videos would have certainly had a positive effect. Adland:  digital Read more about Rolex Awards for Enterprise/ Guardian - Where I Went Right (2015) (UK) Add new comment
  • Zekler - Hearing protection goes Bluetooth with rock n´roll - (2015) :60 (Sweden)

    Dabitch
    1 Mar 2015 | 3:24 am
    My immediate reaction to this ad was "Want!", as I had flashbacks to my pre-college job where I rode a fork truck in a warehouse in protective boots and overalls, wearing hearing protection and carrying the very useful Country:  Sweden Commercials:  Electronics & Technology Read more about Zekler - Hearing protection goes Bluetooth with rock n´roll - (2015) :60 (Sweden) Add new comment
  • Angry Aussie activists slam Abbot with "HOPELESS" Obama style poster

    Dabitch
    28 Feb 2015 | 8:05 am
    Here's one for the spoof badland department, this large poster installed in the Sydney suburb of Chippendale was created by graphic designer Michael Agzarian under the political activist group Abbottsolutelynot.com. It spoofs Obama's famous "Hope" poster, but labels Abbott as "Hopeless". As the site says, "our poster depicts the grim situation Australia finds itself in with Tony Abbott as Prime Minister leading an equally inept and uncaring ministry.” Adland:  adnews Badland:  spoof or homage Read more about Angry Aussie activists slam Abbot with "HOPELESS" Obama style…
  • Gawker (et al) Are Not Your Friends

    Dabitch
    28 Feb 2015 | 4:01 am
    When was the last time Gawker media did anything nice for you? People tend to talk to gossip news media companies on the internet like they might have lost their virginity to them. They very well may have—an empty surf session around Jezebel while lying on the mattress or in the parking lot reading tweets from Gawker —but it's a one-way relationship. Your sister's face has never appeared on a Gawker website - unless she had her private iCloud nude images hacked - but Valleywag and Buzzfeed and motherfucking The Verge show up in the same streams as your loved ones. Adland:  adrants…
  • Adnear maps user location info by flying drones around San Fernando valley.

    Dabitch
    28 Feb 2015 | 3:43 am
    Adnear, the 'leading local intelligence company' from Singapore that gathers data so that you can geotarget your ad messages, has been experimenting data collecting with drones. Prior to this they collected data via trains, bikes and even just walking, and the data collected includes Wi-Fi and cell tower signals. Adland:  Big Tech Read more about Adnear maps user location info by flying drones around San Fernando valley. Add new comment
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    Russell Davies

  • February

    russell davies
    28 Feb 2015 | 12:46 pm
  • The power of stickers

    russell davies
    27 Feb 2015 | 12:01 pm
    There's a brilliant Swiss idea called Pumipumpe. It's just a set of stickers depicting the kind of stuff people have in their home. The idea is that you stick stickers on your mailbox in the communal hallway of your block of flats, declaring what things in your flat you're willing to share. It's brilliantly simple, solving splendidly with stickers the kind of thing people are always trying to solve with apps. Stickers are like Minimum Viable Entities. They're just enough to demonstrate that something exists and is real, but they're lightweight and disposable and…
  • £100,000 for a squiggle

    russell davies
    26 Feb 2015 | 11:01 am
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    Marketing & Strategy Innovation blog

  • How To Think Productively About Customer Experience?

    admin
    23 Feb 2015 | 9:05 am
    A little while back Bob Thompson asked this question on the CustomerThink.com site. Thereafter, this question called forth 60 or so comments from a range of folks including Customer Experience gurus, thought leaders, experts, practitioners etc. I found this conversational thread interesting.  Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: customer experienceMaz IqbalB2C relationshiptouchpoints
  • Design Leadership Is More than Simplicity. It Is About Design Discipline.

    admin
    22 Feb 2015 | 12:09 pm
    El·e·gant, an adjective and define or characterized by or exhibiting refined, tasteful beauty of manner, form, or style. Marc Jacob? Chanel? Jil Sander? Hermes? All are unquestionably elegant by design in the fashion world. How about smartphones or interfaces? Can they be elegant?  Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: design thinkingdesignIdris Mooteesimplicityvisionary
  • Millennials Look for Experiences over Possessions - So Do Their Parents

    admin
    21 Feb 2015 | 12:33 pm
    I had to laugh when Marketing magazine had a headline "Millennials look for experiences over possessions." I thought that I had read something like that before and then remembered a blog posting back in 2008 that said something very similar only this time it was about Boomers. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Dick StroudMillenialsconsumer trendsgreygenerations
  • Stakeholder Engagement for #CX Success

    admin
    19 Feb 2015 | 1:14 pm
    Today's post is a modified version of a post I originally wrote for Confirmit in April 2013.  What is a stakeholder? And why should I engage with or interview one? Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: customer experiencesorganisational behaviourAnnette Franz Gleineicki
  • Brand Book Bites from the Birth of a Brand

    admin
    18 Feb 2015 | 9:17 am
    Here’s my newest “brand book bite” — check out the full collection of write-ups and author interviews here. The book: The Birth of a Brand:  Launching Your Entrepreneurial Passion and Soul (Beyond Words Publishing), a business memoir about the world-renowned UGG brand of sheepskin boots from Australia Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Denise Lee Yohnbrandingbooksbook reviewbrand loyalty
 
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    mobileStorm » Digital Marketing Blog

  • Are Retailers Really Minding the Store? Report Says Tech Adoption Too Slow, Multichannel Needed

    Mobile Marketer
    25 Feb 2015 | 5:00 am
    North American retailers have plenty of work ahead of them when it comes to integrating new technologies. A research report from Boston Retail Partners indicates that retailers need to improve their game in everything from multichannel to payments to mobile. “The most common mcommerce feature among retailers surveyed was a digital catalog, which 58 percent of respondents currently had—though 32 percent said theirs needed improvement,” according to eMarketer. “The No. 2 feature was product info like price and location, which 57 percent of retailers had—but in this case,…
  • Mobile Driving Loyalty to Loyalty Programs

    Mobile Marketer
    18 Feb 2015 | 5:00 am
    Everybody loves a bargain or a reward. Now people struggling with the vagaries of the new economy really are becoming loyal to things like loyalty programs. In a recent COLLOQUY census, U.S. consumers were revealed to hold 3.3 billion memberships in customer loyalty programs — an increase of 26 percent since the firm’s last census in 2013. With mobile-based loyalty and rewards programs exploding in availability and acceptance, these numbers are poised to dramatically escalate throughout the remainder of the decade. The report on the scope of U.S. customer rewards programs shows…
  • 63% of Small Businesses Have Finally Gone Digital

    Mobile Marketer
    16 Feb 2015 | 5:00 am
    Digital marketing has finally turned the corner for a majority of U.S. small businesses. From social media ads to SMS marketing, domestic small business owners are now embracing online and mobile channels to an unprecedented degree with staggeringly impressive results to show for their efforts. “The small business landscape is one that is always changing,” reads the intro to a report summary of Vistaprint’s newest Small Business Digital Trends survey. “What’s true of this intrepid group one year may take an unexpected turn the next. So it’s always fascinating to…
  • Healthcare IT: The Journey to Better Health and Care

    Mobile Marketer
    13 Feb 2015 | 5:00 am
    Poised to be watershed year for healthcare IT, 2015 is already bringing with it lofty projections for how everything from SMS to EHR systems will make contemporary healthcare more efficient and effective. To that end, HealthIT.gov recently published its Shared Nationwide Interoperability Roadmap: The Journey to Better Health and Care. “The nation relies on Health IT to securely, efficiently and effectively share electronic health information with patient consent to achieve better care, smarter spending and healthier people. Interoperability will transform our health system from a static…
  • IAB Publishes Guidelines For ‘Native’ Digital Advertising

    Mobile Marketer
    10 Feb 2015 | 5:00 am
    This week, the Internet Advertising Bureau (IAB UK) released what it’s calling new guidelines that outline “good practice” in relation to the disclosure of advertising and marketing communications for native distribution formats online. So far, the IAB has dropped part one of the guidelines, which are designed to help the marketing industry provide more transparency to consumers around ‘native’ advertising. “The guidelines provide advertisers, publishers, agencies and advertising technology companies with clear and practical steps to make it easier for consumers to…
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    Best Cell Phone Plans

  • Best AT&T Cell Phone Plans Introducing Rollover Data Plan

    Hassan
    13 Feb 2015 | 1:24 pm
    AT&T announced a program that allows customers to carry unused data from one month to the next, but it's not as simple as it sounds. This is how these rollover data plans really work. AT&T's New Rollover Data Plan AT&T Rollover Data Plan AT&T rollover plan seems more attractive at first because there is no minimum amount of web data required. You only need to have an AT&T
  • Verizon Cell Phone Plans Upgrade

    Hassan
    5 Jan 2015 | 9:12 am
    Verizon Wireless is the biggest cell phone carrier in the United States, with more than 100 million members. In late 2010 they become the second U.S company to release a LTE network, and currently operate the nation’s largest LTE network. They also launched VoLTE service in mid 2014, which allows for HD video calling and video calling in network. Verizon offers 2 options which are
  • Sprint Offers a Half-Price Deal for Verizon, AT&T Users.

    Hassan
    22 Dec 2014 | 5:50 am
    Sprint will charge existing Verizon or AT&T customers half of their previous rates if they switch their service to Sprint. Sprint Half-Price Deal Sprint has introduced an offer for AT&T and Verizon customers planning to make the skip to a cheaper deal. Sprint will provide new users coming from Verizon or AT&T carrier unlimited text, talk and data (similar amount of sharable data as
  • Compare Cell Phone Carriers

    Hassan
    18 Nov 2014 | 6:54 am
    So you're willing to get a new cell phone, but you're confused which service provider to choose. Choosing a service provider can be hard, there are actually several plans to utilize, and sometimes it is just not clear regarding which service is providing the best plan. We've placed exactly what each company is offering when it comes to shared plans and individual plans, here is a quick
  • Smartphone Without Data Plan From Virgin Mobile

    Hassan
    3 Nov 2014 | 5:33 am
    Virgin Mobile announced new cell phone plans, including a $20 monthly option that restricts data offer to Wi-Fi only. Virgin Mobile New Plans : Smartphone Without Data Plan Smartphone without Data Plan When you have a Smartphone at one of the big 4 providers, you are likely required to have a data plan, which usually charges around $30 a month. Virgin Mobile is presenting a $20 new
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    Toronto Marketing Blog: Published by Bekhor Management - Professional Practice Development

  • Getting started with professional law firm marketing

    Toronto Marketing Blog
    24 Feb 2015 | 9:18 am
    Law firms have moved on from asking whether or not they should be marketing.  They are marketing.  Today, law firms have websites, blogs, social media pages, brochures, newsletters and more.  Some even have formal logos and taglines. But they're not all enjoying the success that they are seeking.  So, the question has changed from should I market my law firm to how can I better market my law firm?  As part of an ongoing exploration of the answer to this question, here is the second installment of our law firm marketing video series,…
  • Setting the stage for a business retreat

    Toronto Marketing Blog
    23 Feb 2015 | 6:00 am
    Setting the stage for a business retreat was previously published in The Bottom Line, Government / Compliance, March 2015.It's the rare accounting firm that's had a great experience with a retreat. But, for those few and far between firms, the event holds a sacrosanct position on the calendar.  Partners look forward to it long in advance, knowing full well the additional commitment and responsibility they’re assuming.  The vast majority of accounting firms do not share this experience.  While some may have dabbled with the concept – often landing somewhere between a work…
  • 5 Things law firms need to know about marketing

    Toronto Marketing Blog
    19 Feb 2015 | 5:44 pm
    I was recently interviewed on 5 things law firms need to know about marketing by Garry J. Wise of Wise Law Office, Wise Law Blog and SlawTips. This is the first installation of our law firm marketing video series.  A  summary of our discussion is also available at SlawTips.   - Sandra Bekhor, TorontoPresident, Bekhor Management Small to mid-sized law firms are invited to learn more about our Toronto-based, law firm marketing and legal business development services
  • Shifting loyalty from individuals to the firm- A case study

    Toronto Marketing Blog
    16 Dec 2014 | 8:07 am
    Hairdressers are notorious for fiercely protecting their clients (at least from a woman's perspective). So, if you go to 'Sam', you're perceived as Sam's client, not Sam's salon's client. But after decades of salon jumping, I stumbled on one that had the courage and imagination to turn this expectation around.The Curly Hair Institute did something most salons are afraid to do... Read more.- Sandra Bekhor, TorontoPresident, Bekhor Management Small to mid-sized law, architecture, accounting, consulting, medical and other professional practices are invited to learn more about…
  • Why bother blogging on LinkedIn?

    Toronto Marketing Blog
    2 Dec 2014 | 12:30 pm
    Bloggers, there's a new kid in town. LinkedIn is opening up its blogging platform to all members. The question is, should you bother using it if you already have a blog?After some hemming and hawing, I finally found a reason why to bother... - Sandra Bekhor, TorontoPresident, Bekhor Management Small to mid-sized law, architecture, accounting, consulting, medical and other professional practices are invited to learn more about our Toronto-based, marketing services.
 
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    David Airey

  • Marginalising creativity

    David Airey
    25 Feb 2015 | 1:36 am
    Paul tweeted: Some reasons why graphic designers started calling themselves ‘creatives' https://t.co/XFb68274B6 ~@DavidAirey @Graeme_Smyth — Paul Bailey (@paulmarkbailey) February 24, 2015 The truth is, there’s never a good reason for designers to call themselves “creatives.” Paul agrees, of course. He’d already written this.
  • Run a holiday

    David Airey
    24 Feb 2015 | 2:46 am
    Oli + Josie came up with a brilliant idea to link the Virgin brands. “Every mile you run in Virgin Active gyms earns you an airmile with Virgin Atlantic.” It’s not limited to Virgin, either. Any airline could partner with a gym, or a manufacturer of electronic gym equipment. A little extra fitness motivation is no bad thing. See what else Oli + Josie have been up to. They’re on Twitter, too, @olifrosty and @JosieShedden. Via CR Blog. Related elsewhere: Who designed the Virgin logo?
  • Two Hulls

    David Airey
    14 Feb 2015 | 6:03 am
    Brian MacKay-Lyons of MacKay-Lyons Sweetapple has been awarded the 2015 RAIC Gold Medal for his body of architectural work. The Gold Medal is the highest honour the Royal Architectural Institute of Canada (RAIC) can bestow, recognising “a significant and lasting contribution to Canadian architecture.” The Two Hulls house stood out from Brian’s portfolio, built on the Nova Scotia coastline in 2011. It’s a full-time home for a family of four, with a “day pavilion” for living and a “night pavilion” for sleeping. “This is a steel frame house, with a wood skin. Its white,…
  • Ije Nwokorie on branding

    David Airey
    5 Feb 2015 | 5:51 am
    Thoughts on branding from Ije Nwokorie, global CEO of Wolff Olins. “I don’t consider that there is [a process]. There are principles and philosophies about it. Ultimately it’s about the connection between human beings and organisations that want them to buy something from them, adopt something, use something, achieve some kind of action. The exchange has to be fair on both sides, and the brand will collapse if [either] is opaque or taking advantage of the other.” I agree that there isn’t a branding process. Branding is too broad a term. But to be more specific, there is a process…
  • The craft of neon sign-making

    David Airey
    21 Jan 2015 | 6:50 am
    Mike Heist has been working in the neon industry in Portland, Oregon for 30 years. A master in his craft, Mike is responsible for the bending of some of the city’s most iconic signage. 10 SECONDS is a short film by The Pressure about work, happiness, and Mike’s insight into the amazing process of handmade neon signage. I caught this explanation in the Vimeo comment thread: “That part in the end is Mike adding a drop of mercury. The electricity heats the mercury, which turns it into a vapor form (what Mike calls the equivalent of a ‘million tiny mirrors’), and that is what makes…
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    adland.tv - all the adnews not fit to print

  • Rolex Awards for Enterprise/ Guardian - Where I Went Right (2015) (UK)

    David Felton
    1 Mar 2015 | 6:01 am
    When I was a teenager I had no real idea what I wanted to do. Later on in life, I thought I wanted to be a fiction writer. And now, at almost thirty - well, I'm closer than ever to finding that right fit as an advertising creative. But thinking back to those fearful days when the future seemed open, bright and limitless and yet at the same time labyrinthine and confusing - these uplifting videos would have certainly had a positive effect. Adland:  digital Read more about Rolex Awards for Enterprise/ Guardian - Where I Went Right (2015) (UK) Add new comment
  • Zekler - Hearing protection goes Bluetooth with rock n´roll - (2015) :60 (Sweden)

    Dabitch
    1 Mar 2015 | 3:24 am
    My immediate reaction to this ad was "Want!", as I had flashbacks to my pre-college job where I rode a fork truck in a warehouse in protective boots and overalls, wearing hearing protection and carrying the very useful Country:  Sweden Commercials:  Electronics & Technology Read more about Zekler - Hearing protection goes Bluetooth with rock n´roll - (2015) :60 (Sweden) Add new comment
  • Angry Aussie activists slam Abbot with "HOPELESS" Obama style poster

    Dabitch
    28 Feb 2015 | 8:05 am
    Here's one for the spoof badland department, this large poster installed in the Sydney suburb of Chippendale was created by graphic designer Michael Agzarian under the political activist group Abbottsolutelynot.com. It spoofs Obama's famous "Hope" poster, but labels Abbott as "Hopeless". As the site says, "our poster depicts the grim situation Australia finds itself in with Tony Abbott as Prime Minister leading an equally inept and uncaring ministry.” Adland:  adnews Badland:  spoof or homage Read more about Angry Aussie activists slam Abbot with "HOPELESS" Obama style…
  • Gawker (et al) Are Not Your Friends

    Dabitch
    28 Feb 2015 | 4:01 am
    When was the last time Gawker media did anything nice for you? People tend to talk to gossip news media companies on the internet like they might have lost their virginity to them. They very well may have—an empty surf session around Jezebel while lying on the mattress or in the parking lot reading tweets from Gawker —but it's a one-way relationship. Your sister's face has never appeared on a Gawker website - unless she had her private iCloud nude images hacked - but Valleywag and Buzzfeed and motherfucking The Verge show up in the same streams as your loved ones. Adland:  adrants…
  • Adnear maps user location info by flying drones around San Fernando valley.

    Dabitch
    28 Feb 2015 | 3:43 am
    Adnear, the 'leading local intelligence company' from Singapore that gathers data so that you can geotarget your ad messages, has been experimenting data collecting with drones. Prior to this they collected data via trains, bikes and even just walking, and the data collected includes Wi-Fi and cell tower signals. Adland:  Big Tech Read more about Adnear maps user location info by flying drones around San Fernando valley. Add new comment
 
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    Greg Verdino's Marketing Blog

  • The Discovery of Water

    Greg Verdino
    12 Feb 2015 | 7:51 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • White Collar Robots and the Future of Work

    Greg Verdino
    26 Jan 2015 | 9:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • A Visual Orientation to Digital Transformation

    Ian Patterson
    22 Jan 2015 | 3:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Trends for 2015

    Greg Verdino
    5 Dec 2014 | 8:31 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Three Truths About Today’s Digital Economy

    Ian Patterson
    27 Oct 2014 | 4:01 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
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    Servant of Chaos

  • The Sum of All Your Social Media

    Gavin Heaton
    26 Feb 2015 | 11:47 pm
    What happens when two of your social media friends get together? Well, this week Sum All, the social media dashboard and Buffer, the social media management tool, hooked up to share some salacious social data. By working together they were able to compare the the effectiveness of posting frequency. And they came up with some pretty interesting insights. For those who are active on social media, the recommendations may come as a surprise. After all, it’s easy to schedule or post  multiple updates to run WITHIN AN HOUR – not just across the course of a DAY. But it seems for the most part,…
  • How IBM and AusOpen Tennis are rethinking the “sportacular”

    Gavin Heaton
    17 Feb 2015 | 2:55 pm
    The spectacle is not a collection of images, but a social relation among people, mediated by images. — Guy DeBord, Society of the Spectacle One of the most transformative trends of the last decade has been the shift from inside-out to outside-in thinking. It can be applied to almost any industry or area of expertise. Think, for example, about technology innovation. Up until recently, new ideas and inventions were the province of internal business and technology teams. Research and development funds and resources would be sunk into various teams and programs – some official and others…
  • The True Value of Social Business is Still to be Unlocked

    Gavin Heaton
    17 Feb 2015 | 4:54 am
    Realising the value of any business initiative – especially when it involves some form of transformation or change management – can take months or even years. In fact, the benefits of some changes can continue to accrue for decades. Little wonder then, that business is taking time to bring its social media / social business programs to account. After all, it’s not just about allowing Facebook access through the firewall and launching a new Fan Page. For business to generate value from their investments in social initiatives, integrated programs need to be rolled out across five…
  • Rethinking Marketing: From Media to Experience

    Gavin Heaton
    16 Feb 2015 | 4:35 pm
    In the marketing industry, we have been talking, writing and even creating a shift in the way that we do business for over a decade. Early blogs and (what is now called) social media provided an inkling into where the shift was going – away from paid media into “owned” and “earned” media. This was a difficult, but relatively understandable transition because we were essentially talking the same language – the language of media. Accordingly we shifted from media planning and strategy towards “content planning and strategy” – we were still talking about the same processes…
  • Marketing and Dating: How to Get a Date by the Numbers

    Gavin Heaton
    15 Feb 2015 | 5:36 pm
    Dating is big business. There are generic dating sites designed to help you find a date, a life partner or someone just to hang out with. There are also incredibly focused dating sites that are designed to introduce you to other people who have the same particular passions and interests as you. Maybe you are looking for a “sea captain” or perhaps you just hate it when Movember finishes and need to sate your passion for the tache. Whatever the case, if you look hard enough you’re bound to find a dating site designed just for people like you (yes, you crazy cat lady). In many ways, the…
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    Sparring Mind

  • Should You Compare Yourself to Others?

    Gregory Ciotti
    1 Feb 2015 | 10:42 am
    A common, tired parlance in the world of personal development is to never compare yourself to others. The intent is honorable; the advice is terrible. There is a self-aggrandizing belief that you never need “suffer” from viewing your work next to someone else’s. This thinking stems from the fact that it is difficult to recognize what makes for a healthy, constructive comparison and what makes for a toxic one. A healthy comparison is looking at great work and analyzing its parts. This stuff doesn’t appear out of thin air. Even the wunderkinds of the world are not taking…
  • The Under-appreciated Benefits of Creative Consistency

    Gregory Ciotti
    5 Jan 2015 | 1:33 am
    Consistency doesn’t count for everything, but it sure counts for a whole lot. With the many landmines out there, ready to derail even the most talented of people, “showing up” regularly offers undeniable benefits. Some of these perks often go overlooked. For those excited to make progress this year, let’s keep in mind all of the advantages at our disposal when we have an enviable attendance record: Consistency begets consistency. A person in motion stays in motion, unless acted upon by a Netflix binge session. The creative mind is much like machinery. Too much work…
  • Stop Searching for Lifehacks. Focus on This Instead.

    Gregory Ciotti
    19 Oct 2014 | 9:47 pm
    Compounding interest produces the most meaningful results, not individual swings. Why then, has the world become obsessed with “lifehacks?” Partly because a small selection of shortcuts are useful and meaningful. But also because businesses know that we are drawn to the illusion of progress. I’ve often joked that Men’s Health has given up on writing headlines because they know that the market for fitness information is greater than the actual information available. You’ll laugh, but let us not forget we live in a world where customers were buying…
  • Are You Cultivating Knowledge, or Just Consuming Information?

    Gregory Ciotti
    4 Aug 2014 | 9:43 pm
    Quality output demands quality input. As healthy food fuels the body, so does brain food fuel the mind. Garbage in, garbage out as they say. Amidst the “sky is falling” debates over how TV and the Internet are making us mindless drones, this is the real issue to keep in mind — we need to be cultivate more than we consume. It’s an important concept worthy of regular revisiting. To begin, let’s explore a theatrical look on what is at stake when we don’t take our information diet as seriously as our nutritional diet. Drowning in a Sea of Irrelevance Below is…
  • “Don’t Do Something You Might Regret”

    Gregory Ciotti
    19 Jun 2014 | 2:34 pm
    Regret is the worst emotion to base your decisions on. Regret is negative reinforcement. It is self-loathing and destructive. So why do we often parrot the advice of “Don’t do something you might regret?” On the surface, it seems a simple message that encourages caution, but it could be structured without the worry and pessimism. Why not say: “Do something you’ll be proud of.” Or “Do something you would respect someone else for doing.” This places emphasis on allowing your values to drive your choices, rather than letting anxiety control your actions. It is impossible…
 
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    Experience: The Blog

  • The Award for Best Social Media Management Software Goes To...

    Augie Ray
    22 Feb 2015 | 12:53 pm
    While many in the social media business hang on every Gartner Magic Quadrant or Forrester Wave, doesn't this seem a rather unsocial way to evaluate social solutions? Sure, those research firms do a very thorough and objective job of assessing the platforms, but their approach is akin to the Golden Globes (which only has 93 voting members) in an era when million of reviews can be found on sites like Rotten Tomatoes, Yelp and TripAdvisor.For a more social perspective on the strengths and weaknesses of Social Media Management Software (SMMS), TrustRadius has released its free report of…
  • Social Media Is A Customer Channel Before It Is A Marketing One

    Augie Ray
    17 Feb 2015 | 11:34 am
    Most companies still have no idea how to make social media work for them. They know consumers spend 50% of their online media time with social networks, microblogs and blogs. And they know social media professionals have been promising a new age of brand-building power via engagement and content. But they also know brand engagement is dropping and 85% of CMOs cannot validate a quantitative return in social media.There is a serious disconnect between the promise of social media and what it is delivering for brands, and it can be explained in one simple sentence: Social media is…
  • Yes, the Sharing Economy is About Sharing

    Augie Ray
    8 Feb 2015 | 8:00 am
    photo credit: via photopin (license)There has been a lot of buzz and disapproval around the word "sharing" in the term "Sharing Economy." While there is plenty to criticize (and praise) about the concept of the sharing economy, I get tired of people disparaging the idea simply because of its label. Call it the Sharing Economy; call it the Collaborative Economy; or call it the Aardvark Economy--it will make no difference in the growing trend of collaborative consumption and commerce that is changing the way consumers acquire and use goods and services. Today, people are picking on the…
  • How To Avoid a Fumble With Your Brand's Super Bowl Social Media Engagement

    Augie Ray
    30 Jan 2015 | 9:40 am
    Every year, brands roll out the big social media guns on Super Bowl Sunday. And every year, a brand or two get a touchdown, most brands are largely ignored, and some end up investing time and effort in poorly conceived strategies that give those brands a notch in the "Loss" column. This post may be too late, since brands that intend to engage in "real-time marketing" (RTM) this Sunday have been preparing for months. In some respects, even before the kickoff or the first Super Bowl tweet, the die is already cast--the libraries of tweets, posts and images are all awaiting the…
  • USAA, Uber and Colorado Embrace the Collaborative Economy

    Augie Ray
    11 Jan 2015 | 9:32 pm
    It is no secret that today's revolutionary collaborative economy companies present many challenges to established business models and laws, not the least of which are those pertaining to risk. Luckily, new forms of protection--including laws and innovative insurance options--are being developed to cover ridesharing participants.USAA, Uber and the state of Colorado have all taken actions that not only protect consumers but also facilitate the continued growth of sharing economy firms. Their actions demonstrate how Transportation Network Companies (TNCs, such as Uber and Lyft), states…
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    The Future Buzz

  • 4 Steps to Measuring What Matters Most

    Adam Singer
    10 Feb 2015 | 9:43 am
    The following is my latest Analytics column, originally published on ClickZ. You can read all my previous postings on ClickZ here.While most brands have a digital measurement plan in place, it’s never a bad idea to take a fresh look at how you measure to determine if your approach is as strong as it can be. Even the best plans need realignment and there’s never a bad time to accomplish this. So I was excited that our team at Google recently published a brand-new guide for marketers to understand, and measure, what matters most.This is especially important because as the digital…
  • Ditching Your Commute Qualified: Worth ~$40K / Year In Happiness

    Adam Singer
    21 Jan 2015 | 10:23 am
    5 years ago when I left Minneapolis to move to San Francisco, I went car-free and documented how even after a short time period I found the experience completely transformative for my life in a positive way. As positive if not more so than ditching cable TV or getting better and more consistent exercise.Since then, I’ve shared several pieces of research indicating how your commute is causing unhappiness in a way you will never normalize against. This post shares more details + actual data, but it’s easily summarized in this graph:So as someone who has been advocating a…
  • 3 Tools To Ensure Your Analytics Implementation Is Setup Right

    Adam Singer
    5 Jan 2015 | 9:35 am
    The following is my January 2015 Analytics column, originally published on ClickZ. You can read all my previous postings on ClickZ here. In a previous column, I shared technical reports related to performance that modern marketers can’t live without. It’s true, technical issues are a shared responsibility of marketers and developers, with each group having a strong understanding of the other. In my years of experience as a consultant, not some, but all marketing teams with a fluency in and operational structure to implement technical fixes came out ahead because they were getting…
  • Analytics Insights To Inform Your Marketing

    Adam Singer
    12 Dec 2014 | 4:26 pm
    One of the most frequent requests I receive while speaking at events and talking to users is for us to release more macro insights. We’ve been listening, and December has been a great month for us for sharing big picture thinking and unique data.What have we done? Our team has shared 2 awesome uses of Analytics data to help you better understand the digital landscape. I think they’re really useful, and so wanted to share them both with you below in today’s quick post:1. Updated Customer Journey to Online Purchase ToolLast year we introduced “The Customer Journey to Online…
  • Deadliest Catch & How To Win As A Content Marketing Greenhorn

    Guest Author
    2 Dec 2014 | 9:13 am
    The following is a guest post by Future Buzz community member Lucas Miller. Unless you’ve embraced the life of a hermit over the past decade or so, it’s impossible that you haven’t seen at least one of the 1,000 episodes of Discovery Channel’s “Deadliest Catch.” The show depicts the real-life, heart-pounding nature of being a king crab fisherman out on the dark, dangerous waters of Alaska’s Bering Sea.Usually — serving as a point of comedic relief during an otherwise tense environment — the newest member of a ship’s crew or “greenhorn,” as they’re most commonly…
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    Damn, I Wish I'd Thought of That!

  • Newsletter #1026: The “Lessons from Virgin Hotels” Issue

    Andy Sernovitz
    26 Feb 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] From a record label to an airline, credit cards, phone services, and even healthcare, Virgin’s famous for their wide range of brand extensions. Yet somehow, their stuff stays true to the same irreverent, playful flavor that makes the brand remarkable. Their new hotels are no different. Here are some clever marketing lessons we can learn from Virgin’s newest venture: 1. Earn…
  • Newsletter #1025: The “Lessons from Ice Cream” Issue

    Andy Sernovitz
    19 Feb 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Think you don’t have a lot in common with an ice cream company? Maybe. But if you have tight margins, lots of competition, or a small budget, there might be more similarities than you think. Here’s how these ice cream brands are overcoming those challenges: 1. Give them a weird experience 2. Be yourself — even if that’s “bad” 3. Put it on a stick 4. Check…
  • Newsletter #1024: The “Lessons from a Movie Theater that’s Still Got It” Issue

    Andy Sernovitz
    12 Feb 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] In an era of Netflix, Redbox, and homebody culture, Alamo Drafthouse is completely reinventing the movie theater experience. They serve awesome food and beer, have comfy seats and affordable tickets, and they’ll kick your ass out if you talk or text during the movie. But it’s more than just food, beer, and a strict talking policy that make the Alamo so beloved and successful. Here…
  • Who sent me this amazing gift?

    Andy Sernovitz
    11 Feb 2015 | 7:00 am
    So you bought someone a nice, expensive gift on Amazon. You checked the gift option, wrote them a special note, and it was super thoughtful and very sweet. Problem is, the recipient has no idea who it came from. There’s no card, no name, no label. Oh, wait. There it is: a tiny slip of crappily printed receipt tape with your name and gift message on it from Amazon. The poor execution doesn’t make your gift any less thoughtful or sweet, but it does distract from it. Even worse, as the gift giver, you’ll have no idea that’s how it arrived. When your customers pay for…
  • Just because Google does it, it isn’t necessarily better

    Andy Sernovitz
    9 Feb 2015 | 8:00 am
    I often rant that Google’s “search only” view of the world doesn’t work for most people, and that folks need visible structure to understand where things go. We want folders and to know where stuff is. Techies tend to object and say, “Just search — it’s all there. Why put it in a folder?” The latest Google Drive upgrade has clear folder-style breadcrumbs, indicating a move to traditional hierarchy. There are some bigger lessons here: Just because Silicon Valley does something, it doesn’t make it right for the rest of the world. They are a…
 
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    BE RELEVANT

  • My favorite reads of the past week (weekly)

    Tamara Gielen
    1 Mar 2015 | 12:31 am
    Marketing Psychology: 9 Strategies to Influence Consumers Marketing Psychology: 9 Strategies to Influence Consumers http://j.mp/1wdGgqr 50 All-Time Great Retail Subject Lines | VerticalResponse Blog 50 All-Time Great Retail Subject Lines http://j.mp/1B8ty2h Over half of mobile email in the UK is opened on Apple devices Over half of mobile email in the UK is opened on Apple devices http://j.mp/1Er5eJY Why Your Team Needs a Lead Scoring Model | Oracle Marketing Cloud Why Your Team Needs a Lead Scoring Model http://j.mp/1AFWDAi Why Do Consumers Read Retail Promo Emails? - eMarketer Why Do…
  • My favorite reads of the past week (weekly)

    Tamara Gielen
    22 Feb 2015 | 12:31 am
    The Tyranny of Tables: Why Web and Email Design are So Different | Litmus "The Tyranny of Tables: Why Web and Email Design are So Different" http://j.mp/19Tlisz 5 Ways to Target Email Users With Display Ads | ClickZ "5 Ways to Target Email Users With Display Ads | ClickZ" http://j.mp/1AgH3MB Missing link - IFTTT "Danger Zones: 4 Things You Need to Know when Testing Emails" The First 90 Days as an Email Marketer - Email Marketing Blog The First 90 Days as an Email Marketer http://j.mp/1AJFMzJ How to increase your email click-through rate using storytelling - Campaign Monitor How to increase…
  • My favorite reads of the past week (weekly)

    Tamara Gielen
    15 Feb 2015 | 12:30 am
    3 Tips for Better Preheader Text | Matt Byrd - A Few Things About Email Marketing 3 Tips for Better Preheader Text #emailmarketing http://j.mp/1KNLH8f Insights From The Email Evolution Conference Insights From The Email Evolution Conference's Deliverability Panel http://j.mp/1MadilI A/B Testing: How to improve already effective marketing (and win a ticket to Email Summit in Vegas) | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas A/B Testing: How to improve already effective marketing http://j.mp/1zsAl0W How We Doubled Email Signups in 30 Days How @Buffer…
  • My favorite reads of the past week (weekly)

    Tamara Gielen
    8 Feb 2015 | 12:30 am
    j.mp Webinar: 3 sexy ways to use popovers to increase conversions http://j.mp/1xrztcg Posted from Diigo. The rest of my favorite links are here.
  • My favorite reads of the past week (weekly)

    Tamara Gielen
    18 Jan 2015 | 12:30 am
    How to Create Call-to-Actions That Drive Conversions | BrightTALK Webinar: How to Create Call-to-Actions That Drive Conversions http://j.mp/17zTJTT Posted from Diigo. The rest of my favorite links are here.
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    DetectiveMarketing.com

  • Do not Miss… Women In Tech

    Stefan Engeseth
    28 Feb 2015 | 3:50 am
    Woman is pure power in mind and skills in tech, so lets celebrate this day. Women In Tech’s mission is to inspire talented women to consider a future in media and technology by providing the network and experience of successful women and men from the corporate and entrepreneurial worlds. Wit2014.com
  • How Reebok lifted their brand when the escalators died in Stockholm’s subway

    Stefan Engeseth
    26 Feb 2015 | 1:19 am
    When the Escalators Died in Stockholm’s Subway, Reebok Was There to Give People a Lift. Adweek by Gabriel Beltrone
  • If you want to develop then you must feel fear

    Stefan Engeseth
    23 Feb 2015 | 2:53 am
    If you want to develop then you must feel fear. Johannes Hansen. Speech quoted from Arndt’s.
  • Is stand-up a good startup?

    Stefan Engeseth
    18 Feb 2015 | 3:11 am
    Is stand-up a good startup? Johan Lange Above quote is my interpretation of John’s lecture, with permission.
  • Reordering the future

    Stefan Engeseth
    16 Feb 2015 | 12:32 am
    Reordering the future. Mary Meehan, Speech quoted from Talarforum.
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    PsyBlog

  • Depressed People Take Social Rejection Harder, Here’s Why

    Jeremy Dean
    1 Mar 2015 | 6:56 am
    There's a good reason why depressed people find it much harder to deal with social rejection. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Social Rejection Triggers Release of Natural Painkillers in the Brain The 5 Biggest Reasons People Get Anxious or Depressed How People Use Social Media to Manage Their Emotions Male or Female Bosses? The Sex Which Gets More Depressed From Work A Strange Depression Symptom That Most People Don’t Know
  • Borderline Personality Disorder: 8 Classic Signs You Should Know

    Jeremy Dean
    28 Feb 2015 | 6:33 am
    How to tell if someone has a borderline personality disorder. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: 5 Classic Signs of Depression Most People Don’t Recognise A Curious New Sleep Disorder That Affects One in Seven Social Anxiety Disorder: Impressive Study Reveals The Very Best Treatment Mental Health Problems Can Shorten Life More Than Heavy Smoking Two Personality Traits Which Predict Long Life
  • Neurogenesis: How To Grow New Brain Cells

    Jeremy Dean
    27 Feb 2015 | 6:52 am
    Adults can still grow new brain cells -- neurogenesis -- but what are they for? Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Can Having Sex Make You Smarter? How New Ideas Change Your Brain Cells The Lasting Impact of Early Life Stress on the Brain How the Brain Stores Memories How Long-Term Stress Causes Serious Mental Disorders
  • Vitamin D Benefits Common Mental Illnesses By Regulating Serotonin

    Jeremy Dean
    26 Feb 2015 | 6:07 am
    Study reveals how vitamin D benefits mental disorders, as do omega-3 fatty acids. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Autism: Vital Link Found Between Vitamin D and Serotonin Production This Vitamin Stops People Feeling SAD and Promotes Good Mental Health Cooking Fish This Way Protects Brain From Gray Matter Loss With Age 9 Nutrients Which Should Be In Your Diet for Good Mental Health The Effects of Vitamin E on Alzheimer’s and Age-Related Memory Problems
  • Two Personality Traits Which Predict Long Life

    Jeremy Dean
    25 Feb 2015 | 5:56 am
    Why friends are better at predicting how long you'll live from personality traits. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: How Cynical Personality Traits Affect Dementia Risk Comedians Have Psychotic Personality Traits Mental Health Problems Can Shorten Life More Than Heavy Smoking Here’s Why Believing People Can Change Is So Important in Life This Social Media Behaviour Points To Personality Issues
 
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    Affordable Internet Marketing

  • How to Use the Power of Webrooming for Your Retail Business

    Case Stevens
    12 Feb 2015 | 11:30 am
    With increased access to data, we have more insight that ever into the modern-day shopper’s buying process. Just a few years ago, “showrooming” was a big concern for retailers. Consumers went into store to view products and make their decision. But they actually made the purchase online. Today, the opposite trend is taking over. This […] How to Use the Power of Webrooming for Your Retail Business is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • Make Money With Online Local Business Directories

    Case Stevens
    12 Jan 2015 | 11:08 pm
    An easy and quick way to make money is to take your business online. No one is unaware of the fact that for extending your business, it should be at its utmost disposal. It is a long process though, if done alone, but extremely beneficial for your business. So, it is made easy for you […] Make Money With Online Local Business Directories is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • Using Content Discovery Tools to Boost your Content Marketing Efforts

    Case Stevens
    23 Dec 2014 | 1:11 am
    If all your content marketing efforts revolve around creating fresh, original content for websites and blogs day in day out, you’re in for a treat! This post will transform content marketing for you, into an easier, more manageable and less demanding marketing initiative. Sure, creating fresh, new content is important. But you’ll agree that it […] Using Content Discovery Tools to Boost your Content Marketing Efforts is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • 6 Tips In Using Your Social Media Networks To Promote Your Business

    Case Stevens
    4 Dec 2014 | 10:45 pm
    In today’s world of fast-paced social networking, businesses, big and small, are utilizing this new and rising medium to promote their products and services to a wider market. More than half of the world’s population have access to the internet, and more than two-thirds of that having access to social media networks. Here are a […] 6 Tips In Using Your Social Media Networks To Promote Your Business is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • Emotions to Tap When Writing For Brands

    Case Stevens
    3 Dec 2014 | 5:02 am
    Before 2014 ends, leaders in mobile technology are expected to release their latest phone model yet again, getting the bulk of our year-end bonuses. Chances are, you are going to hear conversations like: Are you an Apple guy or a Samsung guy? Since when did these brands become adjectives to describe people? Well, since now. […] Emotions to Tap When Writing For Brands is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
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    The Accidental Product Manager

  • What Does Your Product Smell Like?

    drjim
    23 Feb 2015 | 1:00 am
    Do your customers like the way that your product smells?Image Credit: Angélica Portales As product managers we are always thinking of ways to make our product more appealing to our customers. We all have long lists of features that we just know that once they are implemented; our product will become irresistible to our customers. However, there is a good chance that we may be overlooking something. Is it possible that how our product smells could play a big role in how willing our customers are to buy our product? The Role That Scent Plays In Attracting Attention As we all learned in school,…
  • Do You Have A Halal Strategy For Your Product?

    drjim
    16 Feb 2015 | 1:00 am
    If you want to sell your product in the Middle East, you’re going to need to have a Halal strategyImage Credit: Christer How much are you predicting sales of your product will grow this year? If it’s anything less than 17%, then perhaps we need to have a talk. Is it possible that you may be overlooking an untapped market for your product: the Middle East? Yeah, yeah – I know what you probably see on TV every evening, but the Middle East is a big place and there are stable places that need your product. Do you know how to enter this market? How Hair Products Are Entering The…
  • What Happened To Skymall?

    drjim
    9 Feb 2015 | 1:00 am
    How could SkyMall’s product stop meeting it’s customer’s needs?Image Credit: Audrey Anyone who has ever flown on a plane in the U.S. knows who SkyMall is. They are the company that provides the catalog of things that you probably don’t really need that gets placed in the seat pocket in front of you. Even in today’s modern electronics age, when the flight attendants told you to turn everything off, at some point in time you reached for the SkyMall catalog just to see what was in it. When this happened, they had you! However, SkyMall just announced that…
  • McDonald’s Product Managers Have A Breakfast Problem On Their Hands

    drjim
    2 Feb 2015 | 1:00 am
    McDonald’s Understands That Breakfast Will Never Be The Same!Image Credit: Restaurant News Let’s face it, McDonald’s won the battle for breakfast a long time ago. For McDonald’s, breakfast is a big part of where they make their money: 25% of their sales come from breakfast. However, what seemed to be a done deal is starting to look anything like that now. Over at Taco Bell, a new breakfast menu featuring a Waffle Taco has been widely covered by the media and is meeting with positive reviews. Clearly this battle is not over. It may be time for the McDonald’s product…
  • The Difficulties Of Being A Swiss Watch Product Manager

    drjim
    26 Jan 2015 | 1:00 am
    Swiss watch product managers have a problem on their wristImage Credit: @NickMKE Do you wear a watch? I would suspect that the answer for most of us is a “yes” (we’ll forget for just a moment the kids who no longer wear a watch because they use their cell phones for everything!) Now, what kind of watch do you wear? Is it a Patek Philippe? I suspect not. However, there is a market for the very expensive Swiss watches. That market is currently struggling and it is not the fault of the Swiss watch product managers. Whatever shall they do? What Happened To The Market For Swiss…
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    Take Me To Your Leader!

  • 5 Most Innovative Black-Led Tech Companies

    Freddie Laker
    26 Feb 2015 | 8:09 pm
    In acknowledgement of Black Tech Week, which celebrates African American innovators during the last week of Black History Month, we’re focusing this week’s article on five innovative black-led technology companies. I happen to work at a black-led technology company. I didn’t know it before, but being a black CEO in tech is surprisingly rare. I enjoyed putting this list together as the black men and women in the industry are  exceptional – I just wish there were more of them! Metalayer – Co-Founder: Jonathan Gosier Organizations are swamped in data. Much of this…
  • 5 Recent Innovations You Might Have Missed

    Freddie Laker
    9 Feb 2015 | 8:51 pm
    The world is changing rapidly. There are always new ideas, new techniques, new ways to look at old problems, new problems to be solved. There is no shortage of truly innovative technologies to be found and examined. This week’s round-up contains everything from anti-aging technology to robotic warfare to innovations around personal identity. Reversing Aging By Decades in Humans A new bioengineering technique has been discovered by Stanford Medical Center scientists which can extend the length of human telomeres, which are protective caps we have on the end of our chromosomes designed to…
  • 5 Best Innovations of January 2015

    Freddie Laker
    25 Jan 2015 | 6:48 pm
    It’s fun to get back into the swing of things with Take Me To Your Leader. Our post covering the Best of CES 2015  covered everything from intelligent miniaturized robots that teach kids to program, to home security systems that recognize family members via facial recognition. But that was nearly a month ago. By definition, the world of innovation keeps on moving, as yesterday’s innovation turns into today’s reality and then becomes tomorrow’s history. So what has been new, exciting and innovative in technology during January 2015? Microsoft Augmented Reality: HoloLens Microsoft’s…
  • 5 Best Innovations from CES 2015

    Freddie Laker
    21 Jan 2015 | 11:04 pm
    CES has been and gone for another year. For the few people who have never heard of it, like those hiding in the hills near Hobbiton in New Zealand,  CES stands for the Consumer Electronics Show, held each year in Las Vegas to showcase electronics and technology to trade professionals. It has become the traditional launching ground for many new innovative products. The 2015 Show was huge, with 3,600 exhibitors and 170,000 attendees. With so many exhibitors it has been hard to sift through the insanity to determine what I think are the five best innovations; the five things on display that I…
  • What is Take Me To Your Leader?

    Freddie Laker
    2 Jan 2015 | 10:17 pm
    Back to the Future with Take Me to Your Leader It’s time for a refresh of Take Me to Your Leader. That means a new commitment, a new site design, and a new focus on a bi-monthly newsletter. We’ll also be adding some new contributors and guest writers in 2015 as we move away from being simply Freddie Laker’s personal blog to a blog focused on new innovations and technology that will shake the world … and why we think they will be earth-shattering. Some people have asked my why it’s called Take Me To Your Leader? I’m an old sci-fi geek. I’ve been a nut about it since I was young,…
 
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    SEAN TINER

  • Hyper Connectivity

    Sean Tiner
    23 Feb 2015 | 9:00 am
    This post is #4 in a #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime. As more and more of us understand that time is the most valuable commodity, we seem to cram it with the need to maximize every moment. We text, post updates, send snaps, email and take 100 pictures every day. These countless needs of reaching out and staying in touch can distract us from the very essence of experiencing life. Only ten short…
  • Introducing the Workcation

    Sean Tiner
    16 Feb 2015 | 9:09 am
    This post is #3 in a #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime. Our comfortable culture of working hard, not taking vacations, and taking forced “staycations” continues to transcend into the habits of our daily lives. Today, more and more Americans are dining “al desco” and enjoying “no resco.” Our culture is engrained to go, go, go! But at what cost? We need to take time for ourselves in…
  • The Most Valuable Commodity

    Sean Tiner
    16 Feb 2015 | 8:56 am
    This post is #2 in a #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime. If I asked you, “What is the most valuable commodity?” What answer would you give me? You may respond with “gold,” “oil” or the “Apple iPhone 20” with the telepathy application set to release in 2020 (don’t bother Googling iPhone 20, I’m just joking around here). Or, you may take it a level deeper and respond with more…
  • Chasing Fast Riches and Discovering The Workcation

    Sean Tiner
    9 Feb 2015 | 9:06 am
    This post is #1 in a #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime. Like many people, I was enamored by the idea of Tim Ferris’ best seller The Four Hour Work Week. Ferris suggested that entrepreneurs can remotely hire third-party contractors, such as application and website developers to build income generating entities, like subscription service websites or iPhone mobile applications. In turn,…
  • Workcation

    Sean Tiner
    2 Feb 2015 | 11:15 am
           A few years ago, I discovered the workcation or going to work and enjoying your freedom after work to enjoying activities, such as camping, hiking or mountain bike riding. Each workcation opened my eyes to new surroundings and helped me grow significantly as an individual.       As more technology is added to our lives to help us “stay connected,” it’s important to unplug, take breaks, and connect in person with people in the real world. Our email inboxes will not complain if they receive extra email. Our smartphones can store more texts.
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    connect.icrossing.co.uk

  • How to Make Pancakes…and other seasonal searches

    Tiffanni Garner
    17 Feb 2015 | 8:26 am
    What is search seasonality? Today is Pancake Day. It is the day many of us will bring up Google and type in our traditional annual search -“how to make pancakes”. Amazingly, last year, ‘how to make pancakes’ was the most searched for how to term on Google and of course almost every search was on or around Pancake Day. Almost every website, across all industries will have peak seasons or set periods when search demand for their products or services boost in popularity. When do you think the search demand in the UK is highest for the query “self assessment”? – January when HMRC…
  • The triumphant return of real-time search

    James Allen
    6 Feb 2015 | 2:25 am
    On February 5th, Bloomberg Business posted an article stating that Google has managed to secure a deal with social giant Twitter in order to procure its lucrative real time tweet-feed. This is one of the biggest things to happen in SEO throughout the 2014 / early-2015 period. So how do we know this is BIG News? Simply put, because it was huge news last time Google and Twitter combined forces to produce “real-time search“. Real time search was introduced on December 7th 2009 and lasted until July 2nd 2011. Real-time search included a ‘box’ containing slightly extruded…
  • 6 New Year’s resolutions to set you up for media success in 2015

    Sacha Fellingham
    16 Jan 2015 | 2:39 am
    ‘Start as you mean to go on’ as the saying goes and that is exactly the type of approach I believe is crucial to media success in 2015.  Below I’ve outlined my top six resolutions to keep you at the top of your game and to kick start your new year with highly efficient online media campaigns. 1. Paid Search: Mobile  Yes, I know it’s been the year of the mobile for so many years now however, with recent changes to Google policy whereby description line 2 was dropped on mobile and replaced with ad extensions, it’s more important than ever to get the sitelink, callout or location…
  • How chillies are helping to transform women’s rights in Swaziland

    oliver.hughes
    15 Jan 2015 | 7:02 am
    Claudia and Joe are a couple of young entrepreneurs who started Black Mamba Chilli, a chilli sauce making company in Swaziland.  But what makes them stand out from the crowd is the fact that in a country where women are still treated as second class citizens, with very limited rights, all of their chilli plant growers are women.  These women grow the chilli plants from seedlings, provided by Black Mamba, but are able to sell their produce on the open market as well as back to Black Mamba for their chilli sauces. What starts as a seedling goes on to give these women their own money,…
  • A look back: Paid social media trends in 2014

    Patrick Hoy
    14 Jan 2015 | 2:21 am
    First posted on our US blog Great Finds on 13th Jan by Patrick Hoy, Media Analyst, Digital Media. Last year paid social grew well beyond its previous boundaries. Existing players expanded their reach beyond current offerings, and perhaps more excitingly, some social platforms that hadn’t previously offered paid options opened up to advertising. As paid social media gained in popularity and momentum in 2014, five prominent trends stood out. 1. A focus on direct response In early 2014, the innovation pipeline for both Facebook and Twitter focused heavily on attracting more direct response…
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    Jim's Marketing Blog

  • Are you doing your best work?

    Jim Connolly
    28 Feb 2015 | 2:01 am
    Most of us are capable of so much more. I was reminded of this earlier, when reading the following quote from Dr Martin Luther King Jr: “If a man is called to be a street sweeper, he should sweep streets even as Michelangelo painted, or Beethoven composed music or Shakespeare wrote poetry. He should sweep streets so well that all the hosts of heaven and earth will pause to say, ‘Here lived a great street sweeper who did his job well’.” I wonder how a business would improve, if instead of doing enough, the business owner did all their work to the very best of their ability. A…
  • 3 Great opportunities, which you can start on today

    Jim Connolly
    26 Feb 2015 | 3:46 am
    Here are 3 amazing opportunities, which you can invest in right now. Look for opportunities to make promises, and then keep them. This is a wonderful way to earn trust and build a great reputation. Look for opportunities to invest in others. Leave the people you connect with in a better position than when you found them. Even something as simple as a smile from you can make a difference to someone. It may be the only sunshine they see today! Look for opportunities to learn. Commit to lifelong learning. It’s one of the best investments you will ever make. Bonus: Look for opportunities to…
  • How to beat your biggest competitor

    Jim Connolly
    24 Feb 2015 | 11:28 pm
    Your main competitor is seldom an alternative provider. Your main competitor is usually apathy… the decision to do nothing. Before working out how you compare to competing providers, measure your service against the decision to do nothing. Why should people risk placing their trust in you? Why should they give you their attention? Why should they go through the hassle of hiring you or buying from you? [Tip: This will help.] Answer those questions correctly and you will have crafted a clear, motivating story for your prospective clients. Let's grow your business: I can help you build a…
  • Bloggers: Are you 1 question away from 10000 daily readers?

    Jim Connolly
    24 Feb 2015 | 6:36 am
    In this post, I’m going to share what is easily the single best piece of blogging advice I know. Here it is: Drum roll please… If you would like more great people to read your blog, start off by asking yourself the following question: “If I already had 10,000 prospective clients reading my blog each day, how much time and money would I be prepared to invest in developing it and delivering useful content?” When I ask people that question, they often say things like: Wow… with 10,000 readers each day, I’d invest as much time as I possibly could. The  blog…
  • Here’s something extra for your business

    Jim Connolly
    23 Feb 2015 | 3:28 am
    We already know where the bar is set, when it comes to delighting your clients and customers. Their experience of you needs to be so good that it leaves them thinking: “That was far better than I expected.” Get that right and they will come back for more. They’ll tell their friends too. The challenge here is obvious The business owner who commits to this model, needs to consistently look for ways to improve. That’s because once you set the bar this high, what’s expected of you also increases and thus a cycle of excellence is created. I have to warn you, exceeding…
 
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    @AskJamieTurner

  • 4 Ways to Use Emotion to Win Over Customers

    Devna Thapliyal
    24 Feb 2015 | 7:07 pm
    Emotion is the latest currency in the war for customers and loyalty. More and more brands are pulling at heartstrings and focusing on emotion to win more customers. Of course, keeping, not just winning, a customer is actually the hard part – but even that goes back to emotions. A key part of earning loyalty is fully understanding a customer’s needs, desires and feelings. With that in mind, let’s take a look at a few recent examples of companies that have successfully used emotion to connect with their customers – the first step in building a strong and lasting customer relationship.
  • How We Increased Leads 250% by Using One Painstakingly Simple Technique

    Devna Thapliyal
    19 Feb 2015 | 2:58 pm
    For many of us, writing down our professional thoughts for the world to read and judge is painfully time consuming. In fact, as the Operations VP for a B2B marketing agency, I find many of our technology, manufacturing, bioscience and software clients refuse to even write at all. Think about it. Asking a busy engineer to be a part-time journalist is like asking a pig to fly. It just will not happen. The problem, however, is that the most interesting and engaging content lives with these thought leaders—your executives, engineers, partners, brand advocates, and customers. The question…
  • 9 Essential Ways to Get Your Content Shared Over and Over

    Devna Thapliyal
    16 Feb 2015 | 3:33 pm
    BuzzFeed is one of the fastest growing, most successful media companies in history. In September 2014, according to Quantacast, it received 154 million unique visitors worldwide. Their aim to be the go-to place when people are bored online seems to be working. Now, while they may be a successful content producer, that doesn’t mean they’re going to overtake The New York Times as a respected publication, nor will they start beating CNN for breaking news. Well, not yet. BuzzFeed and Upworthy, which was named the fastest growing media site by Fast Company in 2013, are startups that any…
  • Three eCommerce Growth Hacks that Will Boost Your Sales and Revenues

    Devna Thapliyal
    13 Feb 2015 | 4:37 am
    Growth hacking is one of the biggest marketing trends of 2015. Everybody wants to know what it is all about, and how it can help them grow their business. Most articles you’ll find across the web are focused on growing SaaS (Service as a Service) businesses. That means you won’t find many ecommerce growth hacks to grow your ecommerce store. It’s not because you can’t use growth hacks in an ecommerce store. It’s just because most people work for SaaS businesses, nothing else. In this post, I’m going to give you 3 e-commerce growth hacks that you can start using today to boost…
  • 5 Ways to Tweak Your Email Sign Up Forms to Boost Subscribers

    Devna Thapliyal
    5 Feb 2015 | 2:56 pm
    Most of us are perpetually looking for new contacts to add to our subscriber lists. It’s part of life as a modern marketer. The average email list churns by about 30 percent every year, so we have to constantly be on the lookout for new and innovative ways to fill that funnel. The good news is, every page on your site is full of opportunities to engage your visitors and convince them to join your list. The bad news is, most visitors don’t spend much time on a web page – in fact, 55% spend 15 seconds or less on your site. So, how can you make the most of those 15 seconds? Here are five…
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    Think customers: The 1to1 Blog

  • More U.S. Federal Agencies Are Considering Chief Customer Officers

    Guest Blogger: Rick Parrish
    26 Feb 2015 | 9:01 pm
    With federal customer experience (CX) so weak, I'm happy to report that several more U.S. federal agencies are considering adding chief customer officers (CCO) to their executive management teams. In the past few months, some of these agencies have asked me to discuss how CCOs can help them improve their customer experience (CX), the best way to structure the position, and what new CCOs should do first. In fact, I just published a report offering answers to federal agencies' most common CCO questions. There’s more… To read the rest of this blog posting click here or visit…
  • FCC Approves Net Neutrality Rules but the Battle for an Open Internet Continues

    Judith Aquino
    26 Feb 2015 | 12:00 pm
    Net neutrality advocates scored a major victory today when the Federal Communications Commission approved net neutrality regulations by a 3-2 vote. The FCC's decision includes reclassifying Internet service as a Title II telecommunications service or public utility, prohibiting broadband providers from charging for faster lanes on the Internet. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Michigan OCS Reduces Call Volume, Increases Caseworker Productivity

    Anna Papachristos
    24 Feb 2015 | 9:00 pm
    For the Office of Child Support at the Michigan Department of Human Services, efficiency remains critical, as this division serves nearly one million families throughout the state. But, with an incredible caseload to bear, customer service representatives found themselves unable to meet expectation with the speed and precision demanded. Thus, to streamline the customer experience, Michigan's OCS invested in new call center technologies that allow agents to route calls with granular accuracy. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • When Big Business Helps Small Business to Succeed

    Tom Hoffman
    24 Feb 2015 | 6:04 am
    Surviving in today's turbulent business world is tough. According to Wells Fargo and the National Federation of Independent Business' Education Foundation, about half of small businesses disappear within five years. In some cases, small business failures are the result of a lack of access to capital. Other contributors to small business failures include non-payment of taxes, lack of strategic planning, and a lack of management experience. But sometimes, small business can get a boost from big business, especially when it comes to marketing. There’s more… To read the rest of this blog…
  • Chipotle's Recipe for Customer Loyalty

    Judith Aquino
    18 Feb 2015 | 10:00 pm
    Customer loyalty is increasingly important across industries as it gets tougher to differentiate between products and services that offer similar price points and features. But what drives customer loyalty? Research firm Brand Keys analyzed this topic in its latest Customer Loyalty Engagement Index. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
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    Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Mirum

  • Pay Attention To Net Neutrality

    Mitch Joel
    28 Feb 2015 | 4:31 pm
    In The United States Today, An Important Decision Was Made About The Future Of The Internet. The term "net neutrality" has been in our zeitgeist for the past few years. Many were not sure when (or if) these changes would become law. It has happened. It is not a completely clear and obvious thing, but it is here. Do you believe that certain people (or companies) are entitled to have faster access to the Internet? Do you believe that if that should take place, it would be fair for some people (or companies) to not be able to get their content/information fast enough (or at all) to an audience?
  • The Conflict Of Media... And Digital Media

    Mitch Joel
    28 Feb 2015 | 4:19 pm
    Well, this is uncomfortable. I spend a lot of time - in boardrooms and on stages across the world - trying to explain to brands why a digital marketing agency is so fundamentally different from a lot of traditional advertising and media agencies. It can get uncomfortable. There is no doubt that many of these traditional institutions have done a great job, at adding in digital services, hiring the right people, or have attempted to transform their businesses. In a simplistic way, my train of thought is this: while many agencies and companies are doing their best to transform into being more…
  • Six Links Worthy Of Your Attention #245

    Mitch Joel
    28 Feb 2015 | 3:16 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
  • Welcome To The Future: Apple And Google Cars, Anyone?

    Mitch Joel
    23 Feb 2015 | 5:48 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • What Does It Take To Be A Billionaire That Changes The World?

    Mitch Joel
    22 Feb 2015 | 3:40 pm
    Episode #450 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. We live in amazing times. We are both at the frontier of what is coming next and also in the midst of being connected like never before. We're seeing humanity develop, evolve and leverage technology to do amazing things. There are many pessimists, but Steven Kotler is an optimist... and a fascinating one, at that. Steven Kotler is an American bestselling author, journalist, and entrepreneur. He is probably best known as the co-author (with Peter Diamandis of the X Prize fame) of Abundance…
 
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    Marketing Ideas You Can Copy

  • LinkedIn Etiquette: 14 Tips You Must Know

    Katherine Drotos
    27 Feb 2015 | 8:00 am
    I recently received an unusual message on LinkedIn. Let’s just say it was the kind of message you expect from Match.com, not LinkedIn. It made me uncomfortable, so I promptly removed that person as a connection. Every social media network is different and has its own unwritten rules. It may not be black or white, but with experience, you get a sense of what’s right and what’s not. Sometimes, it doesn’t become obvious, especially with a professional network like LinkedIn. Clients often ask questions about LinkedIn like “If people endorse or recommend me, should I endorse or…
  • Your 10-Step LinkedIn Daily Action Plan

    Katherine Drotos
    23 Feb 2015 | 7:23 am
    Habits help us do the same thing every day without fail. Waking up, brushing teeth, showering, exercising and so on. It’d be worth adding LinkedIn to the list because it helps grow your business. I know – it’s just another thing you don’t have time for, right? Start small. Try it once a week, then twice until you reach a comfortable pace. The results might surprise you that you’ll be compelled to do it four or five times a week. If once or twice a week works better, then you can do most of these for longer stretches. The only exception is birthday wishes as you’ll want to…
  • Great LinkedIn Profile Examples for Sales VPs

    Katherine Drotos
    20 Feb 2015 | 3:15 am
    VP Sales LinkedIn profiles vary from detailed with most fields filled in to an almost empty one. Many sales teams, especially those in B2B, find great value in LinkedIn for forging new relationships and reinforcing existing ones. Any VP of sales who wants to stay in the spotlight and represent the company brand can do it by completing the profile from head to toe beginning with the summary and ending with following others. I browsed LinkedIn looking at a diversity of VP sales profiles for inspiration. Some may not be as complete as it could be yet it’ll give you ideas to apply to your own.
  • How to Introduce Yourself on LinkedIn

    Katherine Drotos
    17 Feb 2015 | 5:20 am
    Need tips for introducing yourself to interesting people you find on LinkedIn? Even the person with good intentions who focuses on building relationships struggles to come up with an introduction strategy for LinkedIn that doesn’t sound contrived. Of course, we all want to land new business. However, all of our prospects know this when they get a LinkedIn message. They go on high alert ready to sniff out a sales message. You can ease that and make a good first impression with the right introduction strategy. One caveat … LinkedIn prefers that you connect with people you know, so here are…
  • Great LinkedIn Profile Examples for Marketing VPs and CMOs

    Katherine Drotos
    13 Feb 2015 | 10:17 am
    Do you save good examples of marketing to help you get ideas? I know I do. So to save you some time as you are working on your LinkedIn profile, here are some excellent examples of profiles for marketing VPs. Granted, they’re not all flawless, but they will give you solid ideas on how to improve your own. If you find that you can’t view some of the profiles, it’s not a technical issue. LinkedIn only allows those with basic memberships to view first- and second-degree connections. If you can’t view one of these listed below, go to Google and search on the person’s name. Even if that…
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    Total Youth Research

  • Top 10 Total Youth Resources February 28, 2015

    Graham Brown
    27 Feb 2015 | 11:32 am
    An Overview of the Youth Market Total Youth Research covers the latest insights and trends for the global youth market. Our research covers both Generation Y (millennials) and Generation Z (pre-teens). To get up to speed on the most important youth trends in technology and marketing get a copy of our Total Youth Trends Report […]
  • Presentation: 15 Millennial Mobile Statistics

    Graham Brown
    26 Feb 2015 | 5:08 pm
    View my latest Millennial presentation from Slideshare. 15 Millennial Mobile Statistics.
  • 7 Millennial Mobile Statistics from the Youth Mobile Report

    Graham Brown
    25 Feb 2015 | 5:00 pm
    There are 2.5 billion Millennials globally in 2015. They are the biggest consumer group in the world. From smartphone ownership to Snapchat usage, enjoy these 7 data points from the Mobile Report about Millennial mobile owners.
  • (Almost) Everything We Think About Youth and Privacy is Wrong. Here’s Why.

    Graham Brown
    16 Feb 2015 | 9:30 pm
    In a study carried out by NYU Law, corporate managers were asked if teens cared about what personal information they posted online. Only 43% of corporate managers said ‘yes’. When teens were asked if they cared about the information they posted online, 82% said ‘yes’. In short, youth cared about privacy twice as much as marketers thought they did. That's a problem. When it comes to youth and privacy I think the adult world has got it all wrong. Youth care about privacy a lot and it's a collective lack of understanding by technologists and marketers that is driving youth onto…
  • Top 10 Total Youth Resources February 13, 2015

    Graham Brown
    13 Feb 2015 | 4:43 am
    An Overview of the Youth Market Total Youth Research covers the latest insights and trends for the global youth market. Our research covers both Generation Y (millennials) and Generation Z (pre-teens). To get up to speed on the most important youth trends in technology and marketing get a copy of our Total Youth Trends Report […]
 
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    Curiously Persistent

  • We Love the Internet 2015/09: The Pics or it didn’t happen edition

    Simon Kendrick
    27 Feb 2015 | 1:56 am
    Part 1: For the day job Things to think about: The Unbearable Lightness of Tweeting – and the perceived lack of referrals This is how Apple beats Spotify Network News is dead. And it should be – the opening line of an opinion piece from Michael Rosenblum Has Apple’s Tim Cook predicted the death of data-driven marketing? How the Photocopier Changed the Way We Worked—and Played Reference points: Who Learned the Most from the New Yorker’s Jonathan Ive Profile? Why Most Online Video Companies Will Fail Untangling your digital life (while embracing it) How to predict technology…
  • We Love the Internet 2015/08: The 300 awesome free things edition

    Simon Kendrick
    20 Feb 2015 | 1:59 am
    Part 1: For the day job Things to think about: The Sabermetrics of Effort Apple’s not-so-secret weapon in streaming music – and why they might buy Tesla MIT Invents A Social Network You Can Wear A Year of @Pharrellhat Google, Mighty Now, but Not Forever Why I’ve found that online communities on media sites always seem doomed to fail I bought 90,000 Twitter followers for my sadly lamented dead cat for £25 Reference points: 300 awesome free things – from image optimisers to collaboration tools The internet music video database Bechdel test results through time Fast Company’s 50 most…
  • We Love the Internet 2015/07: The Harder Better Faster Stronger edition

    Simon Kendrick
    13 Feb 2015 | 1:40 am
    Part 1: For the day job Things to think about: Internet-Connected Sheep and the New Roaming Wireless The next internet is TV – on ownership and distribution Facebook’s insane mobile takeover is just beginning TV’s new girls’ club What Research Tells Us About Making Accurate Predictions Apple’s new market – modularisation and integration Millions of Facebook users have no idea they’re using the internet Reference points: How to sound smart in your TEDx talk Open strategy – resource of industry tools Poem: The Internet from A to Z, 2015 The internet of useless things 64 Ways To…
  • We Love the Internet 2015/06: The New clues edition

    Simon Kendrick
    6 Feb 2015 | 2:13 am
    Part 1: For the day job Things to think about: The Digital Future of TV Networks & The Original Series Crunch – ie SVOD services care more about retention than ratings Why Did Everybody Do the Harlem Shake? Fusion’s Real Future manifesto – the latest in the line of First Look/Vox/FiveThirtyEight style personality-led news sites Links are broken. These three alternatives have improved our readers’ reading experience. Facebook is improving the News Feed by directly questioning real-life testers The Cathedral of Computation Introducing the Supertweet Reference points: New clues –…
  • We Love the Internet 2015/05: The Browse endlessly edition

    Simon Kendrick
    30 Jan 2015 | 2:07 am
    Part 1: For the day job Things to think about: The Rise of TV’s Second Season Uber’s Business Model Could Change Your Work Netflix’s secret special algorithm is a human Two Years Later, Pharrell’s “Happy” Is Still Revolutionizing the Music Industry Don’t try too hard to please Twitter — and other lessons from The New York Times’ social media desk Amazon changed the price of the Bible over 100 times in five years Reference points: The American Room – ethnography through a web-cam Netflix’s Viewing Data: How We Know Where You Are in House of Cards The 15…
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    Marklives.com

  • #designindaba diary: Reclaiming public buildings and beauty in Dakar #makechange

    Herman Manson
    26 Feb 2015 | 11:02 pm
    by Herman Manson (@marklives) The Design Indaba Conference’s in-between day (usually day one and day three are the strongest) still delivered some gems to delegates: Chickens are cheaper than actors Beauty and community in Dakar Freedom in photography People taking back the city Crisis equals change Chickens are cheaper than actors Robbie Brozen, one of the founders of flame-grilled chicken chain, Nando’s, revealed some company secrets. Top of the list would be the secret of how Nando’s makes its famed chicken. Brozen revealed that the ad was shot on a budget; they used…
  • MagLove: Impactful colour and dazzle

    MediaSlutZA
    26 Feb 2015 | 7:50 pm
    MediaSlut (@MediaSlut)’s choice of the best international and South African magazine covers this week: New York O, The Oprah Winfrey Magazine ELLE South Africa House and Leisure Golf Digest South Africa INTERNATIONAL New York, 23 February 2015 The new issue of New York magazine has a smorgasbord of ‘strange’, or rather, atypical, stories… “What it’s like to be in love with a horse. And to see 100 million colors, and to have a micropenis: Ten outliers tell us how their lives are shaped by their differences”. New York, I don’t think anyone could have thought of a better…
  • The making of Emily Oberman #makechange #designindaba

    Herman Manson
    26 Feb 2015 | 7:22 pm
    Using paper as a base, all the creative elements of the Design Indaba 2015 campaign have been crafted painstakingly by hand by ad agency The Jupiter Drawing Room Cape Town, including the profile images of every single Design Indaba speaker. Here Jupiter Cape Town shares the making of the image of speaker Emily Oberman, who is a partner in multidisciplinary design firm Pentagram. Jupiter team: Executive creative director — design: Joanne Thomas Creative director: Carla Kreuser Copywriter: Kate Royce Art director: Robert Prinsloo Project managers: Alison Pegg and Vuyokazi Jonas Retouching and…
  • Rethinking nature in a changed world #designindaba

    Herman Manson
    25 Feb 2015 | 11:12 pm
    by Herman Manson (@marklives) Every year, Design Indaba brings together a group of the world’s top design grads to present their work to conference delegates. The work they present varies greatly, but are generally exciting and thought-provoking. Kathryn Fleming was one of the 2015 group of Pecha Kucha speakers. Billed as a “multidisciplinary designer exploring the intersections of science, art and technology”, Fleming explores a radical rethink of how we engage with nature in a natural world we have already reshaped radically. The argument is that human intervention has…
  • Hella Jongerius calls for new industrial design values #designindaba

    Herman Manson
    25 Feb 2015 | 10:53 pm
    by Herman Manson (@marklives) Hella Jongerius is railing against shit design — design driven purely by profit, design without conscience, design without awareness. The Dutch industrial and product designer is calling for these values to be integrated into industrial design once again because, she told delegates at the 20th annual Design Indaba conference, the earth needs help; those exploited through low-paying, outsourced jobs need help; consumers need help; and, yes, producers need help. Help and improvement in the condition of all these stakeholders can be improved through a more…
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    Kaleidico

  • The State of Web Design in Michigan: 16 of the Most Innovative Websites

    David Quilty
    25 Feb 2015 | 6:00 am
    What counts as innovative web design? That was the first question I set out to answer as I went looking for the best web design in Michigan. I decided right away that I had to separate creative web designs from innovative ones. Innovative designs don’t just look pretty on the screen or have great informationRead More Article by David Quilty at The State of Web Design in Michigan: 16 of the Most Innovative Websites
  • How to Outsource Your Content Marketing (without Losing Your Soul)

    Bill Rice
    23 Feb 2015 | 6:00 am
    Learn how to make content marketing a significant part of your sales and marketing strategy without taking your focus off of your primary business objectives. It’s no secret that content marketing is a highly effective means of building brand and market awareness online—yielding lead generating web traffic. The problem for most companies is how toRead More Article by Bill Rice at How to Outsource Your Content Marketing (without Losing Your Soul)
  • Content Marketing: 10 Things to Do Before You Write

    Michelle Nickolaisen
    19 Feb 2015 | 10:06 am
    Does your company’s content marketing process start at writing? It seems like a natural place to start, and obviously writing is an important part of the process–but if that’s where you’re starting every time, you could be missing out on opportunities to create better content that reaches further. Below are ten things you can doRead More Article by Michelle Nickolaisen at Content Marketing: 10 Things to Do Before You Write
  • Why Responsive Typography Should Be Part of Your Mobile Responsive Web Design

    Topher Levin
    16 Feb 2015 | 8:26 am
    I say I love good typography, but more often it’s that I hate bad typography. And that’s how it’s supposed to work. You don’t notice the leaf, you just admire the tree. Responsive design works much the same way. When it’s good, you enjoy the content. You learn something, laugh, follow, subscribe, click for more.Read More Article by Topher Levin at Why Responsive Typography Should Be Part of Your Mobile Responsive Web Design
  • The Step by Step Guide to Your First Editorial Calendar

    David Quilty
    13 Feb 2015 | 6:11 am
    When you sit down to write a post for your company’s blog, do you have a plan? Do you have a topic, title, or inspiration ahead of time? Or do you just wing it, every time? Winging it isn’t always bad–sometimes, writing a post or article while you’re inspired or fired up is when youRead More Article by David Quilty at The Step by Step Guide to Your First Editorial Calendar
 
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    Technology & Marketing Law Blog

  • Which Was Dumber–Trash-Talking Tweeting, Or The Decision To Prosecute For It?

    Venkat Balasubramani
    25 Feb 2015 | 10:07 am
    Robert Metzinger made the following four tweets during the 2013 World Series in St. Louis: Going to be tailgating with a #PressureCooker during games 3-4-5 in #STL during #WorldSeries. #STLStrong #GoCards #postseason from Springfield, MO. Putting my loft up for ridiculous “Boston-only” rate on @airbnb for the #WorldSeries. Pressure cooker sold separately. The #WorldSeries will be another finish line not crossed by #Boston. Listening to the Offspring’s “Bad Habit”*  and the lyrics just ring true of what will go down very soon. [* the song “contained lyrics about violence, with…
  • Blogiversary Bonus! A Video Interview About the Blog

    Eric Goldman
    25 Feb 2015 | 8:42 am
    Photo credit: Gold 10th 3d Number // ShutterStockEarlier this month, we celebrated the blog’s 10 year anniversary. In preparation for the anniversary, my RA Addam suggested making a video to help celebrate. After all, we don’t normally generate video content, so I thought it might be fun to experiment with communicating with everyone via a different medium. Alas, we didn’t quite complete the video done in time for the anniversary. Still, I’m happy to share this video where Addam and I talk for a half-hour about the blog, how we do what we do, and what blogging has…
  • The “Browsewrap”/”Clickwrap” Distinction Is Falling Apart

    Venkat Balasubramani
    24 Feb 2015 | 10:00 am
    It is somewhat surprising that, in 2015, courts are still hashing out online consumer contract formation issues. After all, the seminal case, Specht v. Netscape, was decided over a dozen years ago. Yet, a few recent cases show that companies often don’t get the contracting process right. In all or most of these cases, the companies are trying to push the disputes into arbitration (on an individual, rather than a class-wide basis). So the result of a flawed contract formation often means that a company has to litigate a claim in court rather than a more convenient and less expensive…
  • Catching Up on Section 230 Cases From the Past 18 Months

    Eric Goldman
    19 Feb 2015 | 9:01 am
    Photo credit: enameled house number two hundred and thirty // ShutterStockI try to blog every Section 230 case I see. However, over the past year and a half, I’ve collected a few Section 230 cases that I had hoped to blog but that fell through the cracks for one reason or another. So here’s a “quick” survey of some of the Section 230 cases that I’ve backlogged: Obado v. Magedson, 2014 WL 3778261 (D. N.J. July 31, 2014). The Complaint. (citations omitted) Even though it’s a pro se case, this is a pretty significant Section 230 ruling, and it deserved its own…
  • ‘Deactivated’ Facebook Account Is Discoverable In Litigation (Forbes Cross-Post)

    Eric Goldman
    17 Feb 2015 | 7:59 am
    Gil C / Shutterstock.comBrannon Crowe injured his knee. He says it happened at work, so he sued his employer. Based on a Facebook message Crowe allegedly sent to a friend, his employer thinks Crowe suffered the injury on a personal fishing trip. The opinion doesn’t explain how the employer obtained that message, but it made the employer curious what other goodies might be in Crowe’s Facebook account. The employer asked Crowe to produce an “unredacted, unedited digital copy of [his] entire Facebook page from the onset of [his] employment with Marquette until present.”…
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    Vitamin IMC

  • Marketing and Body Image: How Marketers Can Avoid Body-Shaming and Empower Consumers

    Colleen Daly
    26 Feb 2015 | 1:59 pm
    In celebration of National Eating Disorders Awareness week, Vitamin IMC has asked me to discuss body image and marketing. Marketers have undeniably contributed to body-shaming and negativity in through their work. Fortunately, however, marketers are optimally positioned to rectify the situation and change the conversation surrounding body-image and beauty standards in a meaningful way. Negative body-image is a destructive and pervasive force. 97% of American women admit to having at least one “I hate my body moment” each day. The prevalence of negative body image among American women has…
  • Doritos “Crash the Superbowl”- An Effective Social Media Campaign

    Abby Rudd and Tom Collinger
    24 Feb 2015 | 1:35 pm
    From out-of-control flying pigs and adorable talking babies to irritating airline passengers and first dances, Doritos’ ‘Crash the Super Bowl’ campaign generated a whirlwind of Super Bowl buzz. Doritos handed the camera over to up-and-coming filmmakers for the ninth straight year results exceeding the viral success of 2014’s ‘Time Machine.’ This year, the campaign resulted in user-generated video entries from 29 countries created exclusively for the hopes of being selected as finalists. These videos depicted the fan’s Dorito-love through creatively crafted…
  • IMC Ad Review: Super Bowl XLIX

    Jesse Daniels
    6 Feb 2015 | 9:05 am
    Super Bowl XLIX was the highest rated television event in history with 114.4 million viewers. They were treated to an emotion eliciting experience. Excitement, hilarity, anxiousness and sadness filled living rooms and sports bars alike. And that was just during the commercials. Over 90 commercials, at $4.5 million per 30-second spot, aired during the broadcast. That was as much as one advertiser’s entire yearly marketing budget. They commercials were such a treat. They ranged from parody: as in T-Mobile’s “#KimDataStash” featuring Kim Kardashian poking fun at her sexy selfies;…
  • How IMC is like the Super Bowl

    LuCinda Hohmann
    27 Jan 2015 | 11:10 am
    Believe it or not, but Integrated Marketing Communications (IMC) is just like the Super Bowl. Here’s how: It’s all about the ads.  It’s not news to anyone that many people watch the Super Bowl – the championship game at the highest level of professional football in the U.S. – more for the advertisements that play during commercial breaks than the game itself, which make up a large component of the experience. Similarly, ads also make up a large component of IMC plans for companies and organizations nation-wide. But not just Super Bowl TV ads. With the digital age upon us,…
  • Social Media vs. Traditional Media: Theories Behind the Difference

    Sara Singh
    20 Jan 2015 | 2:47 pm
    Considering the bigger picture regarding how social media today differs from traditional communications models, the fact remains that the difference lies in the public, instant and archivable attributes of social media which were not prevalent amongst traditional media. People still used to talk, comment, engage and discuss topics via traditional media. The key difference? The medium has changed, not the message. This drives me to believe that the key insights of social media lie in decades of theories from psychology and sociology as a basis for social media marketing strategies.
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Facebook’s Ad Grade, Google Testing Label For Slow Sites, YouTube Tightens Up

    Ben Brausen
    27 Feb 2015 | 2:55 am
    New Research Shows 95% Use Customer Reviews - PowerReviews set out to look deeper at how ratings and reviews are impacting decision making. They surveyed 800 Americans to find out what they thought about ratings and reviews. Check out the interesting stats they found in the infographic above. Socialnomics Pinterest Was the Fastest-Growing Social Network in 2014 - Pinterest recorded the biggest percentage rise in active users of every major social network in 2014, reveals a new study. SocialTimes Google Testing A Label In Search Results For Slower Sites - Is your site unusually slow?
  • B2B Content Marketing and Optimizing the Full Cycle of Buyer Experience

    Lee Odden
    26 Feb 2015 | 5:52 am
    What is the biggest mistake B2B marketers make with content? It’s all about us (the brand). One of the most common and significant mistakes B2B marketers make with content is to create information and media that doesn’t solve a customer information problem. Additionally, content that is presented out of context and unoptimized for customer experience can result in very poor performance. The reason for this mistake? A brand or marketer’s ego-centric view of the world. Whether it’s writing branded content to editorialize self-promotion or sticking only to topics…
  • All New Sophisticated B2B Marketing Guide for LinkedIn

    Lee Odden
    25 Feb 2015 | 3:03 am
    It wasn’t that long ago that most business marketers thought of LinkedIn purely as a place for online resumes and prospecting future hires. Today, with nearly 350 million members world-wide, LinkedIn has become a formidable marketing and sales resource for B2B marketers across the web. In fact, LinkedIn is evolving as a full marketing funnel solution through it’s mix of content and advertising solutions. In particular, through the LinkedIn Lead Accelerator that serves as a lead generation and nurturing service. While new product and service offerings are fine and good,…
  • How to Make a Marketing Impact with Instagram

    Joel Carlson
    24 Feb 2015 | 2:55 am
    From James: Today’s post is the fourth and final in a series of articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing World. Watch for live posts from the winner of the contest March 25 -28. Boom! Making an impact and making it quickly is a primary goal of social media. You only have a few seconds to grab ahold of the attention of your followers while they’re scrolling through their stream, so impact is important. Instagram’s growth is closely related to the power of its users. One image can tell a full…
  • Using Emerging Social Networks to Increase B2B Productivity

    Andy Thomson
    23 Feb 2015 | 2:55 am
    From James: Today’s post is the third in a series of four articles on social media marketing – all part of a contest within TopRank Marketing for a chance to attend Social Media Marketing World. Watch for the next post in the series on how to create impact with Instagram. While many businesses ban social networks such as Facebook, Twitter, and YouTube at work, there are some unconventional social networks that may actually increase productivity, especially for those in B2B. A couple networks really pop out in this regard. Cyber Dust and Yo App are fringe startup social apps that,…
 
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  • Won't believe how much work Betsey's hair is

    1 Mar 2015 | 9:29 am
    Won't believe how much work Betsey's hair isAPJohnson's iconic 'do is almost as famous as she is -- and she explains that it doesn't come easy.Staggaring amount of time she's in salon chairTake a look Cumberbatch hits the road Kylie Jenner buys a mansion
  • One side of man's body became numb

    1 Mar 2015 | 9:29 am
    One side of man's body became numbGettyOn top of that, Stuart woke up with double vision and poor balance. Two weeks later he was diagnosed.Condition he discovered at age 15More from Everyday HealthSigns of suicidal depression5 arthritis questions to ask
  • Thousands march to mourn Boris Nemtsov

    1 Mar 2015 | 9:29 am
    Thousands march to mourn Boris NemtsovGettyCrowds descended on Moscow Sunday to remember the liberal politician whose killing has shaken Russian opposition.Murder remains unsolvedIn other newsGround zero of climate changeRand Paul wins 2015 CPAC poll
  • Rubber bands make chopping veggies easier

    1 Mar 2015 | 9:29 am
    Rubber bands make chopping veggies easierGettyYou'll want to keep this common office supply in your kitchen at all times once you've seen how it can simplify cutting certain foods.Cooking hack you'll want to shareMore from the kitchen2 delicious, foolproof recipes Your ultimate guide to tea
  • Emails reveal eerie details on 'Jihadi John'

    1 Mar 2015 | 9:29 am
    Emails reveal eerie details on 'Jihadi John'GettyNewly published emails disclose personal information about Mohammed Emwazi, who has appeared in ISIS beheading videos.He felt like a 'dead man walking'More newsPentagon ISIS war plan disclosedNetanyahu heads to Washington
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    Chief Marketing Technologist

  • VC predicts marketing tech will grow 10X in 10 years

    Scott Brinker
    22 Feb 2015 | 12:13 pm
    Ashu Garg is a general parter at the venture capital firm Foundation Capital, focusing on start-ups in the marketing technology sector. He is currently on the boards of TubeMogul, Localytics, and AdRise, and was formerly on the board of Aggregate Knowledge before it was acquired by Neustar. Before going VC in 2008, Ashu was the general manager for Microsoft’s online advertising business, worked at McKinsey in software and digital media, and set up Unilever’s operations in Nepal. He has deep roots in both marketing and technology. When you meet him, you can’t help but be charmed…
  • A magical junction of design, technology, and leadership

    Scott Brinker
    19 Feb 2015 | 8:08 am
    Possibly the most exciting phenomenon in the professional world today is the intermingling of disciplines. Certainly the intersection between marketing and technical roles — IT, software development, “industrial” operations — is one of those important junctions. But there are many more. Even marketing and technology are no longer merely a two-way crossroads. Increasingly design is an equal partner in that synthesis of customer experience. Of course, marketing had long leveraged graphic design, albeit often in limited contexts such as logos, ads, brochures, and eventually websites.
  • Marketing as UX incarnate, with agile and lean principles

    Scott Brinker
    16 Feb 2015 | 11:14 am
    Marketing has shifted from the business of communications to the business of experiences. It’s the experiences that we give our prospects and customers, from their very first touchpoint with us onward, that “communicates” our brand. And in a digital world, almost all of those experiences are mediated by software. Once you accept those premises, then you will naturally conclude that a modern marketing organization needs to have great user experience, or UX, capabilities. Of course, if I had to pick one other capability for the modern marketing organization to have, it would be agility:…
  • Asking the right questions about marketing technology at MarTech

    Scott Brinker
    12 Feb 2015 | 3:00 am
    If there’s one overarching theme to the upcoming MarTech Conference in San Francisco, March 31 – April 1, it’s crossing boundaries: Discipline boundaries between marketing, engineering, design, and user experience Departmental boundaries between marketing, IT, sales, and other functions Operational boundaries between front-office and back-office “silos” Hierarchical boundaries between CMOs, VPs of digital marketing, heads of marketing technology and innovation, and front-line leaders of marketing operations Technology boundaries between dozens of “adtech”…
  • Have a Coke and a… marketing tech company? Why, yes

    Scott Brinker
    4 Feb 2015 | 8:25 am
    This is a guest post written by Anand Thaker, Senior Director of Strategy & Innovation at Arke Systems, a marketing technology consultancy based in Atlanta. In the spirit of illustrating how marketing technology is thriving beyond just the Bay Area and New York, Anand gives a glimpse of the thriving martech ecosystem in Atlanta. Several years ago, after leaving Atlanta for some time, my wife and I were deciding on our next move. The company I worked for was acquired and her post-doc fellowship was complete. We looked at various metro areas that were headquartered or included a ripe…
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    FUEL LINES

  • Registration Now Open for Fuel Lines New Business Conference 2015

    Michael Gass
    26 Feb 2015 | 9:43 am
    A new approach is NOW needed for agency new business.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online.You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. Presidential of Freedom Medal Winner, Richard Buckminster Fuller, author, architect and designer.Fuel Lines New Business Conference 2015 is the agency’s guide to find, attract and engage prospects online through social media,…
  • Writer’s Block Can Derail Ad Agency New Business

    Michael Gass
    17 Feb 2015 | 11:03 am
    Consistently creating content is the fuel for an inbound new business program.With the rise of content marketing, writing has become an important component to new business as the battle for business has moved online. Content has become the magnet that draws in prospective clients and provides a positioning of expertise.I’ve been writing about business development for eight years. On occasion I suffer from writer’s block. It becomes extremely difficult to produce new articles. I feel hopelessly stuck.My writer’s block usually comes from any number of causes:I’m often…
  • 4A’s New Business Webinar

    Michael Gass
    11 Feb 2015 | 9:32 am
    How to Use Social Media to Attract New BusinessGaining new business has always been a challenge for agencies – and now, with the paradigm shift in business development, it’s become tougher than ever.In a previous new-business CMO study, 80% of decision makers said that they had found their vendors, not the other way around.Interruptive type tactics, such as cold calling and email blasts, have become ineffective; it’s now more important to be found, rather than to chase new business.On April 23, Michael Gass will provide participants with an inbound marketing plan for creating new…
  • Is The Shoemaker’s Daughter Syndrome Costing Your Ad Agency New Business?

    Michael Gass
    10 Feb 2015 | 9:22 am
    If you’re suffering from the Shoemaker’s Daughter Syndrome, you may want to consider closing the gap between what you recommend for clients and what you use for your own purposes.Guest article by Gerry Black, Direct Response Copywriter/Marketing Consultant.Over the years, I have come across many clients and agency owners who exhibit this classic disconnect phenomenon.Most people have heard the reference to the Shoemaker’s Daughter Going Barefoot, sometimes referred to as the Cobblers’ Children Going Barefoot.An early acknowledgement of this quirky characteristic is found in Robert…
  • Ad Agency New Business Workshops

    Michael Gass
    23 Jan 2015 | 8:15 am
    A New Approach for New BusinessNew business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The battle for new business has now primarily moved online.My epiphany regarding this shift in new business practices came from a CMO study conducted in 2007, 80% of decision makers said they found their vendors not the other way around.Interruptive type tactics such as cold calling and email blasts are ineffective. It’s now more important to be FOUND than to CHASE new business.A New Approach to New Business Workshop is designed to…
 
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    Kneale Mann | Leadership

  • Is No The Appropriate Response?

    Kneale Mann
    26 Feb 2015 | 3:07 am
    As a leader, how often do you race to the “no” before looking closer at the situation? Conversely, how often do you say “yes” by rote? I often ask business and community leaders what their organizations do and stand for, then dig deeper to find what they won’t stand for which garners some interesting responses.For example; Will you do anything for revenue? Would you risk your company’s reputation by lying to a customer? Could you sleep soundly at night knowing your products harm people?Closer to a Yes?If you’re in sales, you know the infinite pain of a prospect who won’t get…
  • Not-So-Common Sense of Communication

    Kneale Mann
    23 Feb 2015 | 2:00 am
    I seem to be having a lot of conversations about communication these days. We have devices glued to our hands and laptops within reach so it gives us the impression we are connected but how well are we communicating?I’ve been studying the concept of processing verses quick responses and though it is new learning for me, it’s quite effective. Taking a breath before hitting send, walking away for an hour to re-think the response, calling them back after some deliberation, all seem to be quite helpful.That's not what I meant! We know text and email are the worst possible ways we can…
  • I Am Grateful

    Kneale Mann
    20 Feb 2015 | 2:00 am
    It's often said when you're stuck or feel down, helping someone less fortunate can be the biggest gift for both of you. No matter your religion or cultural background, there are points in your life when you have felt beaten down and sad. Those are the times to take out a piece of paper and a pen and write down all the things that are going well. You may not think it's a long list but if you let your mind go, be kind to you, and think deep, you will find it. And it might just change your life.Here's my list for today.I am grateful for my health. I am grateful for my loving family.I am grateful…
  • Work Life Energy Balance

    Kneale Mann
    17 Feb 2015 | 8:32 pm
    We’ve heard it for decades – we need a healthy balance between work and life. Family, sports, hobbies, down time, relaxing, all the stuff we enjoy doing outside of work are some of the reasons we go to work so we can afford the luxury of such activities. We’re all going to die so there’s no sense immersing ourselves in a work-work imbalance. If you are working long hours at a job you hate, it’s time to look hard at alternatives. That is no way to live. But as we struggle with the boundaries between work and our lives, Nigel Marsh shares some ideas of how we can tackle this critical…
  • Making Assumptions

    Kneale Mann
    10 Feb 2015 | 4:56 am
    My grade 10 history teacher proclaimed there is no such thing as an unbiased opinion. News agencies have purported they are your source for the real stories void of any slant or partiality. Marketing companies create campaigns to convince us this is the best product there ever has existed in that category. Leaders espouse open collaboration whilst showing clear favoritism to some employees. We all do it even though we may claim to be unbiased.So when two people are having a conversation – they begin with their own bias, opinion, and experience. It doesn’t start on even footing. You and I…
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    iMediaConnection Blog

  • Supergate Lenovo: How and why does that even happen?

    Kevin Ryan
    27 Feb 2015 | 9:16 am
    Lenovo has officially gone into the tech betrayal record books with "Supergate." "Or is it fish bait?" If you have no idea what I'm talking about (not to get into it), I'm referring to the recent "discovery" that some adware (aka, pushware, bloatware, or -- in some circles -- malware) disguised as a utility was preloaded on Lenovo machines as of fall 2014 and early 2015. Unbeknownst to and much to the chagrin of many Lenovo customers, the story took a turn for the OMFG when said prepackaged software was also determined to be a security risk. Then (and only then) we started to see Lenovo head…
  • Facebook Reach – Back To The Future

    Katya Constantine
    26 Feb 2015 | 8:50 am
    Welcome to the new Facebook feed As you’ve probably noticed, your Facebook feed is looking different again last few months.  Gone are the viral cat videos and the incessantly repetitive “please please share the press release about the launch of our Moon office” posts.  Back at the top of the feed are your friends’ posts - even if Facebook continues to insist on showing you the halftime wisecracks from a game two days ago. And along with that you are now seeing more paid ads from the brands who are happy to pay for the privilege of showing you their ad.  Finally, you increasingly…
  • 3 steps for converging digital video and TV advertising, today

    Avi Brown
    26 Feb 2015 | 6:00 am
    It's not exactly news that digital has become one of the fastest growing channels for both media consumption and marketing budgets. Last November, Nielsen reported that the audience for online video was expanding by a whopping 60 percent per month. And while TV isn’t going anywhere, it is being redefined by both technology and the consumer experience. Put simply, TV is becoming more like Digital and Digital Video is becoming more like TV every day. It’s time to step back and look at TV and Digital Video advertising together. Internet-connected devices are no longer just for marketing…
  • Women in Tech Industry Still Facing Career Challenges

    Neal Leavitt
    25 Feb 2015 | 6:39 pm
    A few months ago a long-standing colleague of mine decided to leave her tech company after 14 years. The pay was good, benefits great, but she came to the realization that she couldn’t breach that proverbial ‘glass ceiling.’ Despite her stellar qualifications, she resigned. She’s now getting her teaching credential and wants to teach computer programming to high school students. Any high school that hires her will immediately be that much better. But her story isn’t an isolated one. Tracey Lien recently wrote in the Los Angeles Times that women are leaving the tech industry in…
  • 5 tips for turning attendees into brand advocates

    Robin Lickliter
    25 Feb 2015 | 10:02 am
    Live events give brands the chance to interact with valued customers in person, which humanizes their brand experience. These face-to-face interactions also create memorable experiences that keep consumers connected and invested in the brand long past the actual event. More importantly, live events provide the ultimate level of customer service. Known as proactive customer service, brands can give customers a real-time platform through which they can express their needs. But organizing an event that leaves your audience motivated and committed to your brand takes strategic planning and…
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    Blog - Ganador

  • WHY DO RETAILERS FAIL? #2: FAILURE BY FRICTION.

    Dennis Price
    24 Feb 2015 | 6:25 pm
    To make sense of a great many of the trends in retail is not easy. Experts abound and a simple google search will give you some comprehensive, free slide decks. But how do you make sense of these trends in practice? How do you take it from words on a page to specific actions? Understanding the notion of friction allows you to do just that, because one can use that framework to evaluate your retail business quite effectively.In The Necessity of Friction (1993) Keith Griffin, writes about the traditional view of Economics and it can be summarised as follows:The core of late twentieth…
  • WHY DO RETAILERS FAIL #1: THE BIG SQUEEZE

    Dennis Price
    17 Feb 2015 | 6:22 pm
    In our first post on the topic of failure, I gave an overview of what failure is, how we respond to it and how we should respond to it. There are many ways to describe what happening in the retail sector is. Disruption is too generic, and not helpful to understand what is happening. I prefer to identify specific patterns and one such pattern is ‘convergence’ or what is referred to as the dumbbell effect.  A good example would be shopping centres, where the big centres with a great offer  just gets bigger and the small, convenient ones do well too; but…
  • Anatomy of Failure

    Dennis Price
    5 Feb 2015 | 2:27 pm
    THE FAILURE BOGEYMAN IS COMINGAs soon as we hear the word ‘failure’ we run for the hills for fear of catching the disease. Some high achievers (Branson, Gates, Jobs and the like for example) tell us to embrace failure, but we all secretly think that is easy for them to talk, because they are already successful.If I was that successful, I’d also be happy to admit my historical failures.But what if the failure is recent? What if your failures outnumber your successes? Most importantly, what if you believe that you are currently not ‘successful’? Would you be prepared to…
  • A litany of retail failures, and how to benefit

    Dennis Price
    26 Jan 2015 | 5:01 pm
    AKA: RIP Retail Australia (or not)It is easier to be pessimistic than optimistic, and one can find stats to support either view.But here is my take on the retail landscape:Average of 44 small businesses closing their doors each day, according to Australian Bureau of Statistics dataSmall business failures up 48 per centSales have been flat, like forever: The latest ABS Retail Trade figures show that Australian retail turnover rose 0.1 per cent in November, seasonally adjusted, following a rise of 0.4 per cent in October 2014.Online eating our lunch. Total online retail trade, in original…
  • Why people hate, and what marketers can do about it

    Dennis Price
    18 Jan 2015 | 4:51 pm
    I originally wrote this post the weekend before the Martin Place siege in December 2014. Then I decided not to post it because it may appear to be smar-ar$ed or insensitive. But then we had Paris 2015 with the Charlie Hebdo massacre and it seems it is a topic that must be addressed.The original title was: An Application of Rigidly Defined Uncertainty I published a draft framework recently that is designed to help organisations think about the future. In brief, I postulate that society of the future will function very much like a Caveman Society. The technology will be…
 
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    FOLDEN.INFO eMarketing

  • Interactive Video Study

    FOLDEN.INFO
    24 Feb 2015 | 6:54 am
    Rapt Media, itself an interactive video solution provider, is offering a download of a Forrester study about interactive video for free. The study in focussing on the use of interactive video in marketing campaigns and pronounces the various advantages: higher engagement and viewing time as well as higher conversion rates. A most interesting detail regarding ...read more
  • Online Advertising Benchmark Report

    FOLDEN.INFO
    6 Feb 2015 | 6:02 am
    An online advertising benchmark report has been released by Adobe Digital, which by its Adobe Marketing Cloud has become one of the most important online marketing services itself. The report includes data about clickrates and costs as well as the relationship of these figures for various online advertising formats. The Adobe Digital Index relies on ...read more
  • Web of Things Initiative by W3C

    FOLDEN.INFO
    27 Jan 2015 | 4:44 pm
    The WoT (Web of Things) is gaining steam. The term describes the communications of devices of various kind. At the great consumer and b2b fairs the subject is present for some time already and it got a lot of attention at the CES lately. As it often happens on the internet standards are the precondition ...read more
  • Do Mobile Users prefer Apps or Mobile Sites?

    FOLDEN.INFO
    21 Jan 2015 | 3:39 pm
    The questions how users access the mobile internet seemed to be answered and has been covered chronological on this blog. At first mobile search engines have been the preferred way to access and find mobile content. Later and regarding usage time mobile apps replaced this way to access content on smartphones. Regarding the growing dissemination ...read more
  • Content Marketing Scoring and Success Factors

    FOLDEN.INFO
    16 Jan 2015 | 2:01 pm
    Content marketing will remain one of the most important online marketing tools in 2015. So it is a nice topic for the first blog post in the new year. Like it happens to social media marketing, which as all connects to content marketing by various points, evaluating the success of the content marketing is difficult. ...read more
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    Digital Jungle

  • Global Blue & Digital Jungle announce strategic Australian partership

    admin
    26 Feb 2015 | 9:39 pm
    Global Blue operates one of the world’s biggest and most trusted tax-free shopping networks, providing travelers with savings on everything they purchase abroad at any of Global Blue’s 270,000 shopping partners. Chinese travelers are now Australia’s second largest inbound market by visitor arrivals and spending $5.3 billion last year, with an expected rise to more Read More The post Global Blue & Digital Jungle announce strategic Australian partership appeared first on Digital Jungle.
  • Digital Jungle partners with earthcheck

    admin
    26 Feb 2015 | 9:38 pm
    Through this new partnership, Digital Jungle has been engaged to provide strategy, planning and execution of TICT social media and content marketing programs. TICT being the peak body that represents and acts for the Tasmanian tourism industry. Digital Jungle will position Tasmania as the Environmental Tourism Capital of the World by engaging the industry in Read More The post Digital Jungle partners with earthcheck appeared first on Digital Jungle.
  • Vitamin King appoints Digital Jungle Australia as aor

    admin
    26 Feb 2015 | 9:38 pm
    They provide all of the top brands in the health and nutrition industry at very competitive prices. Digital Jungle Australia was appointed as digital agency of record to develop Vitamin King’s Chinese language content and social media strategy to target resident Chinese living Australia. Specifically, Digital Jungle will be strengthening Vitamin King’s brand awareness with Read More The post Vitamin King appoints Digital Jungle Australia as aor appeared first on Digital Jungle.
  • Digital Jungle Australia lands us firm for China launch

    admin
    26 Feb 2015 | 9:37 pm
    Beijing, China – 11th May August – Digital Jungle Australia, a specialist digital marketing agency, announced today that they have added a new client to it’s Agency roster. The Toro Company is a US listed company, boasting impressive revenues of $2.04 billion in 2013 and is a global leader in the manufacture of turf maintenance Read More The post Digital Jungle Australia lands us firm for China launch appeared first on Digital Jungle.
  • Digital Jungle wins new Dutch supermarket client

    admin
    26 Feb 2015 | 9:36 pm
    Beijing, China – 7th May 2014 – Digital Jungle, a specialist digital marketing agency, announced today that they have won ‘Holland at Home’ as a new client, after a three-way agency pitch. Dr. Mathew McDougall founder and CEO of Digital Jungle said: “We are extremely pleased to be working with ‘Holland at Home’ to boost Read More The post Digital Jungle wins new Dutch supermarket client appeared first on Digital Jungle.
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • 8 Best Approaches to handle critical online situation

    yinkaolaito
    25 Feb 2015 | 12:22 am
    The challenges of this age are as complex as the age itself. Online crisis has become part of what we must live with. Shrewd Community or Public Relations Manager must keep honing their skills if things  must work well for the organizations, brands we represent. Because the barrier of entry into online communication is porous, […]
  • Social Media News Gathering: 6 precautions you must apply

    yinkaolaito
    17 Feb 2015 | 1:55 am
    We live in the ‘age of breaking news’.  Every moment, seconds throws up a news flash. As long as you have  a Smartphone and has access to Internet you can always remain in touch with global news. There is no longer excuse for not knowing what goes on around the world. There are now applications […]
  • Why Nigeria Non-Profits (Church) need strong Communication Department.

    yinkaolaito
    30 Jan 2015 | 2:14 pm
    Communication Is the bedrock of any institution including marriage as well as all forms of relationships. When communication Is underplayed or not given right of ways, riots, misinformation,rumours fly around with ease. Today it is obvious that the evaluation of communication is still not being appreciated. This is so in many organizations. when there is […]
  • Jim Clancy, CNN And Corporate Social Media Policy: Lessons

    yinkaolaito
    18 Jan 2015 | 12:04 pm
    Few days ago, Jim Clancy’s 34 years great service with Cable Network News (CNN) came to an abrupt end. The nature of his exist gives much room for lots of questioning and probing. While Jim Clancy and CNN  owe no one apology with regards to what transpired in between the line, but as a curious […]
  • Best advice for employee social media use during General election 2015

    yinkaolaito
    14 Jan 2015 | 7:31 am
    We are in the 21st Century but corporate behaviours and policies of many organizations still point us back the 19th century. Dictatorship,command and control is still having its ways through background doors. We want to show we are here in the new, dynamic century, but we will rather want to hold on to the ways […]
 
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    Free Sales & Marketing Magazines and Downloads from alltop.tradepub.com

  • 5 Ways to Integrate Social Marketing Across Marketing Channels

    27 Feb 2015 | 12:00 am
    Many times the social media team is siloed, outsourced, or even non-existent. But the only way to fully harness the power of social media marketing is to put it on the table with every other marketing channel and integrate it into a larger cross-channel marketing plan. Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.Request Free!
  • Top Insights for the World's Leading Executives

    27 Feb 2015 | 12:00 am
    In CEB’s Top Insights Report, discover five critical trends that are shaping the business, and how the best companies are addressing key functional challenges to drive performance.This whitepaper addresses the five critical trends identified through research and conversations with thousands of executives in organizations around the globe:Changing Nature of WorkChanging Needs of Internal ClientsChanging Nature of the ConsumerChanging Nature of Business CustomersChanging Impact of InformationAll of these changes have significant implications for executives managing their functions. Many…
  • Best Practices for a Lead Management Strategy

    27 Feb 2015 | 12:00 am
    New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.Request Free!
  • How to Make Any Content SEO-Friendly

    27 Feb 2015 | 12:00 am
    Content marketing has become an important piece of a modern digital marketing plan. Marketing teams are producing more content than ever, working closely with editorial teams, and pumping out blog posts – all to attract more potential buyers to their web properties. In this new digital landscape, writers and content marketers are key players in the search optimization equation, but most don't yet know the rules of the SEO road. In this eBook, we'll tell you everything you need to know to make your content SEO-friendly. SEO can be complicated, highly-technical, and full of nuance. We'll…
  • The Rules of Engagement on Facebook

    27 Feb 2015 | 12:00 am
    Learn Facebook’s Rules of Engagement so you can make your content more sharable and searchable – and avoid violating the terms of service. This eBook will give you a thorough understanding of Facebook principles, and the general rules that apply to content and behavior.Request Free!
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    Blog

  • How the UK could benefit from an extra £11.5bn through flexible working

    24 Feb 2015 | 2:00 am
    The Centre for Economics and Business Research has recently carried out a piece of research on flexible working, discussing the benefits the UK could stand to gain from a “work from anywhere” culture.
  • LinkedIn LinkedOut: new B2B ad network launched

    20 Feb 2015 | 8:28 am
    LinkedIn announced yesterday that it’s launching a new display advertising network. This isn’t just another ad network – it’s something that could, and most likely will, eventually have a massive impact on B2B online advertising.
  • Content Nausea: Even rock bands are getting sick of it all

    20 Feb 2015 | 3:30 am
    Content marketing isn’t rock ‘n’ roll. But an American indie band called Parquet Courts has recently released a song called Content Nausea, which should be on the playlist of every content marketer.
  • Is it too easy to be creative?

    19 Feb 2015 | 9:12 am
    Zandra Rhodes recently wrote an article questioning the effect of the digital revolution on creativity. Does the plethora of digital technology make it too easy for us to be creative and ‘wow’?
  • Star influencers: whose opinions matter most to B2B buyers?

    16 Feb 2015 | 7:13 am
    In space, they say, no one can hear you scream. It can feel a bit like that for content marketers too – projecting content into the vastness of the web can be like shouting into the void...
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    On Social Marketing and Social Change

  • Scarcity and Social Change

    Craig
    7 Feb 2015 | 7:54 am
    Scarcity is more than an economic idea of there being limited resources to meet everyone’s every need. Having less than what we perceive we need – whether it is food, money, friends or time – is having less than we feel we need. What makes scarcity an important idea for social marketers and other change agents is that it captures the mind; scarcity changes the way we think. Scarcity causes us to ‘tunnel’ – to adopt a mindset that focuses only on what seems, at least at that moment, to matter most. Scarcity, as you might expect, can lead us to do some not so smart things. That is…
  • Getting to the World Social Marketing Conference - 2015

    Craig
    5 Feb 2015 | 7:32 am
    The 3rd biannual World Social Marketing Conference is coming up 19-21 April 2015 in Sydney, Australia. Jeff French, the Conference Chair, has developed a Top 10 list for why you should be there:     1.    Hear the most up-to-date evidence and thinking about how and why social marketing is being applied around the world.    2.    Meet and talk with the world’s leading thinkers, researchers and practitioners.    3.    Grow you professional network and set up joint projects and interventions.    4.    Promote you own organization and what it’s doing, and find…
  • Asking the First Question for Change

    Craig
    3 Feb 2015 | 9:17 am
    I find that there are five fundamental approaches to how people approach solving wicked social problems and pursuing social change. They are distinguished by the first question each of them asks when thinking about possible solutions and approaches.I was reading a profile of a Harwood Institute Public Innovator that crystallized this idea for me. It concerned a relatively circumscribed problem (not the scope or scale of reducing global HIV incidence or childhood obesity) where, even in those circumstances, the differences in approach become clear. The problem was how to improve the narrow,…
  • Asking Questions About Education Innovation and Reform

    Craig
    24 Jan 2015 | 4:04 pm
    The reform of education - it’s products, policies, processes and people - poses all kinds of wicked problems, from what should (and should not be) in curricula, to how classes and schools are designed to achieve better outcomes for students and parents, how success is measured, and what the role of school personnel are in this most modern of ages. Innovations are widely touted, but few seem to be broadly adopted. Top-down approaches are rarely swapped out for more bottom-up processes (see these examples from the BIF Student Experience Lab for some exceptions). In over 4 decades of work in…
  • Webinar on Community-Based Prevention Marketing

    Craig
    22 Jan 2015 | 1:19 pm
    Can social marketing be used in community settings? Involve real people from the community? Focus on more than just individual behavior change? The International Social Marketing Asoscation's (iSMA) webinar series continues with several of my colleagues from the Florida Prevention Research Center (FPRC) at the University of South Florida College of Public Health talking about the evolution of community-based prevention marketing practice and research. The dates and times are: Time One: Thursday, January 29 at 10:00 am Pacific Standard Time/ 1:00 pm EST / 6:00 pm UTC+0 (GMT). Time Two:…
 
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    Digital Examples

  • Brands react to #TheDress

    27 Feb 2015 | 1:53 am
    Today everyone (clearly not everyone...) is talking about The Dress.  Sparked off by a Buzzfeed article on a debate on Tumblr about the colour of a dress (nearly 22m views at time of writing, in less than 24 hours, with 6 follow-up articles), it's a debate about the colours of a two colour dress.Essentially, the colours you see are determined by your screen brightness and your eyes, but somehow the story went viral, driven by celebs like Taylor Swift commenting.  It's helped distract us from Jihadi John, the story that is on the front page of all UK newspapers, anyway. Here are how…
  • Lady Gaga's American Horror Story Hotel Twitter Video

    25 Feb 2015 | 9:23 am
    Lady Gaga announced a new album 45 minutes ago via Twitter - and her tweet (below) has already had 23,000 retweets.Make your reservation now. #GagaAHSHotelhttps://t.co/o9ixi5TaFy— Lady Gaga (@ladygaga) February 25, 2015As a note of contrast this is what she did back on  New Year's Eve 2010.  Twitter, like so much else, is now all about the videoThis is the tweet from over 4 years ago - back then you had to add a pic through Twitpic...
  • Facebook's UK TV Ads

    24 Feb 2015 | 4:25 am
    Facebook's first three UK TV ads.I like them, but they feel American in all but voice-over - they could be clips from Lena Dunham's show Girls, but with a different cast  Flashback - the first American TV ad aka 'Chairs' from 2012
  • Honda - Faster

    20 Feb 2015 | 3:05 am
    Great new ads from Honda -Watch this...(& follow the link at the end)
  • Star Wars for Pancake Day

    19 Feb 2015 | 9:58 am
    40m views for this video on Facebook, according to the view counter...Post by Star Wars.
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    Idaho Ad Agencies

  • So you want to bring Draplin back to Boise, huh?

    Brian
    26 Feb 2015 | 12:39 pm
    Well, you’d better get over to NKTRNL Design Co.’s Bring Back Drap Kickstarter right away. Seriously, what are you waiting for?
  • Liebenthal returns to Boise as Creative Director at CLM

    Brian
    10 Feb 2015 | 6:30 am
    John Liebenthal has returned to Boise, this time as Creative Director at CLM Marketing & Advertising. Prior to joining CLM, John was associate creative director at Young & Rubicam Group Seattle, and also served briefly as ACD at Draftfcb/Hacker Group, also in Seattle. Diving further back into the history books, John spent about five years as associate creative director at Oliver Russell, and a couple of years as senior copywriter. He also spent about five years with Publicis in Boise, as senior copywriter and creative director. Welcome back to Boise John.
  • From the media front: New hires at KTVB Digital

    Brian
    9 Feb 2015 | 2:00 pm
    KTVB Digital has added two new folks to their team: Katie Martin — digital account executive Katie is the team’s newest digital account executive. She is a graduate of University of Northern Colorado, and most recently worked for a specialty agency in Phoenix managing campaigns for insurance industry clients. She also spent time in customer service for Southwest Airlines. Anna Daly — digital sales specialist Anna first joined the KTVB News Group as an intern in 2011, and now moves into the newly created role of digital sales specialist. She has previously serves as a…
  • Have you seen the Boise Ad Book yet?

    Brian
    5 Feb 2015 | 10:36 am
    For those who haven’t heard, the Boise Ad Book has been developed by Greg Clow as a way to offer a common, central resource to showcase work from shops throughout the region. A little more about the book, from Greg: As you know, I have been working on the Boise Ad Book, and I am now proud to let you know that the 2014 Annual is available. You can order the print version through Lulu. Lulu is a “print-to-order” publisher. With over 900 full color images, their product is high quality, and you will be impressed. Beginning in the new year, the book will be offered to marketing…
  • Job Opening: Graphic Designer/Art Director

    Brian
    26 Jan 2015 | 7:52 pm
    An unnamed “long-established downtown agency” in Boise is looking for a Graphic Designer/Art Director. From the post on Craigslist: We’re a long-established downtown agency and we’re getting busy. We’d like to see what kind of design talent might be ready for a change of scenery and the chance to do some great work. Your past work should include a significant amount of brand design and interactive. Advertising and motion graphics experience are a plus, but not mandatory. Please reply with a link to your portfolio and a cover letter that tells us what you’re…
 
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    Creativity Unbound

  • How to succeed in advertising: show up

    edward boches
    13 Feb 2015 | 10:51 am
    Against all odds ( l to r) Kristen Cavallo, Shirley Leung, Pam Hamlin and Karen Kaplan appear on stage together. It was Tuesday. The entire city of Boston was digging out from its third major storm in 30 days. Snowbound cars clogged city streets. Small mountains of snow and ice stood at every corner. Getting from one end of the city to the other could take an hour or more. And that’s if you could find a cab since public transportation was shut down. This was causing me undue stress. In 36 hours I had 260 people coming to a sold out event at Boston University. Invitations had gone out.
  • Lessons from Snickers and the Bathing Suit Issue

    edward boches
    10 Feb 2015 | 6:42 am
    Take a look at BBDO’s Snicker ad on the back cover of this week’s Sports Illustrated Bathing Suit issue. Brilliant. Not because it’s a print ad, but because it hijacks a cultural moment. The fact is there aren’t very many universal or all-inclusive media events anymore – the Super Bowl, the Oscars, a few others perhaps. But smart brands and their marketing partners can create visible concepts by identifying the few that do remain and making themselves a part of them. It could be the news, public events, popular TV episodes or in this case a highly anticipated magazine edition.
  • What’s original advertising and does it matter?

    edward boches
    1 Feb 2015 | 1:29 pm
    2015 The day starts normally and then: Disaster looms everywhere. Wild animals run loose. Cars crash. Spontaneous fires appear. First responders are out in force. Fish fall from the sky. 1999 The day starts normally and then: Disaster looms everywhere. Wild animals run loose. Cars crash. Spontaneous fires appear. First responders are out in force. No falling fish. The first spot is Mophie’s new Powerless commercial, due to air on the Super Bowl tomorrow. It’s getting lots of pre-game buzz and deservedly so. What’s not to love? It delivers huge production value, great music, tight…
  • Love your Mom, hug your kid, get a burger. Smart idea from McDonald’s.

    edward boches
    30 Jan 2015 | 2:35 pm
    Less I ruin my personal brand image, let me first say that I am not a fan of McDonald’s food. I don’t even let my kids eat there. In their 14 and 18 years, they’ve been to a McDonald’s only once and that was at a train station in Beijing where there was no other safe place to eat before boarding an all nighter to Xi’an. Nor am I a fan of the “I’m Lovin’ It” campaign that has run for the last few years. Seems that love is a word that gets thrown around way too generously in advertising. Can you really love calorie-filled burgers and fries? OK, I admit to being a snob. But I…
  • Real Beauty VS Charlotte McKinney’s breasts

    edward boches
    27 Jan 2015 | 9:28 am
    Advertising is filled with contradictions. One day you can read an Ad Age article on the best advertising of the 21st century and learn that Unilever’s Dove emerges the winner for actually changing consumer notions about beauty with its inspiring Real Beauty campaign. A few days later in the same magazine you can ogle Charlotte McKinney and her apparently naked bouncing breasts, recruited to metaphorically represent and sell a hormone free burger for – surprise – Carl’s Jr. It appears that women with wrinkles, imperfect bodies, and no photo shop adjustments can help a beauty brand…
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    Marketo Marketing Blog

  • The Year of Engagement and Empowerment: TFM&A 2015 Highlights

    Raymond Coppinger
    27 Feb 2015 | 5:30 am
    Author: Raymond CoppingerWhat do you get if you cross a host of the most innovative marketing technology companies, a herd of Europe’s marketing thought leaders and a pack of knowledge-hungry marketers? Well, based on our experience over the last few days, it would look a lot like the TFM&A event (standing for ‘Technology for Marketing & Advertising’). Held at the impressive Olympia Conference Centre in London, this event was energizing, exciting and empowering for attendees. So, I’d like to share some of the key highlights and takeaways: Mind your Tone (of Voice) The content…
  • [Infographic] From Cost Center to Revenue Generator: SMB Marketers Predict The Future

    Mike Moeller
    26 Feb 2015 | 5:30 am
    Author: Mike MoellerOver the last few weeks we’ve been sharing insights from the results of a global survey conducted by The Economist Intelligence Unit (EIU) that explores the future of marketing. Now I’d like to take a closer look at the opinions of the SMB marketers who took part in this research and what they think the future of marketing looks like. Interestingly, their ideas about the future closely mirror those of their colleagues in large enterprises. SMB marketers are preparing for and expecting a lot more revenue responsibility. The research revealed that in the next three to…
  • 3 Ways to Be Your Customers’ BFF

    Amanda Nelson
    25 Feb 2015 | 5:30 am
    Author: Amanda NelsonThe first step to marketing automation success, or really just marketing success, is understanding your customers. It’s about putting yourself in the shoes of your customers, and having the empathy for your customers. I’m still surprised by how many marketers have never actually talked to a customer. Understanding your customers allows you to create accurate personas, which helps you target your customers based on specific categories. Being able to do this makes writing and sending those emails easier. I’ve put together a few tips to help you understand your…
  • Marketers Will Define Company Strategy

    Sanjay Dholakia
    24 Feb 2015 | 7:45 am
    Author: Sanjay DholakiaWe’re living in a Marketing First world. If you haven’t yet experienced this shift for yourself—bear with me; it’s coming. Over the past few weeks, I’ve dug deeply into the results of “The Rise of the Marketer,” a survey from the Economist Intelligence Unit on behalf of Marketo, to highlight some of the study’s key insights. Last week, we explored the changing attitudes towards customer engagement. This week, I’d like to explore another finding from the survey—how marketers will play a larger role in company strategy. This is a huge…
  • Demystify & Define Your Marketing Strategy

    Rajiv Kapoor
    23 Feb 2015 | 5:30 am
    Author: Rajiv KapoorWhen I recently visited Marketo headquarters, my buddy asked me what I was working on, and I told him enterprise consulting in a strategic role (as opposed to more of an implementation role)—to which he responded, “so, what exactly are you doing?” That encounter made me realize that sometimes, strategy is clear and other times it is hazy, like the fog that led my buddy to not really understand what I was doing in my current role. So I decided to write a post all about giving clarity to strategy—so it has a rightful place in both your mind and in your engagement…
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    adverlicious

  • Cleveland Clinic “#1 in Heart Care” 300×250

    James A. Gardner
    21 Feb 2015 | 11:55 am
    Tags: 300x250, Cleveland Clinic, Healthcare and pharmaceuticals, heart, hospital Hey! We've got ads that are similar to this one: Pfizer Lipitor “I Trust My Own Heart To Lipitor” 300×250 (branded) Pfizer Lipitor “What More” 300×250 (branded) Pfizer Lipitor “Does It Have” 300×250 (branded) Children’s Hospital Boston “After Her Tonsillectomy” 300×250 Pfizer Lipitor “How Many” 300×250 (branded)
  • Acura 2016 ILX “Made You Look” 300×250

    James A. Gardner
    21 Feb 2015 | 11:46 am
    Tags: 300x250, Acura, Acura ILX, Automotive, Honda Acura Hey! We've got ads that are similar to this one: Acura 2008 RDX “Harness The Power” 300×250 Acura 2007 MDX “Now It’s Your Turn” 300×250 Acura 2011 MDX “Family-Sized Luxury” 300×250 Acura TL “Official Vehicle Of S.H.I.E.L.D.” 300×250 Acura RLX “Whole New Level” 300×250
  • Raytheon “AMDR Stacks Up” 300×600

    James A. Gardner
    21 Feb 2015 | 11:41 am
    Tags: 300x600, advocacy, All others, military, Public relations, Raytheon Hey! We've got ads that are similar to this one: CSX “Mile 436″ 300×600 CSX “750,000 Tons Of Freight” 300×600 Shell “Let’s Go” 300×600 Lockheed Martin “F16s Outperform” 300×600 Lockheed Martin “Most Feared Aircraft” 300×600
  • Volkswagen (VW) Touareg TDI “One Tank” 300×250

    James A. Gardner
    15 Feb 2015 | 7:42 am
    Tags: Automotive, diesel, fuel efficiency, SUVs, Volkswagen, Volkswagen Touareg, VW, VW Touareg Hey! We've got ads that are similar to this one: Volkswagen (VW) 2011 Touareg “Just Your Signature” 300×250 Volkswagen (VW) Touareg “You Could Get Lost” 300×250 Volkswagen (VW) Touareg “You Don’t Need Stars” 300×250 Volkswagen (VW) 2011 “All New” Touareg 300×250 Volkswagen (VW) Touareg “Brakes That Brakes For You” 300×600
  • Cartier “Rotonde De Cartier” 468×648

    James A. Gardner
    12 Feb 2015 | 8:12 pm
    Tags: 468x648, Cartier, Clothing and fashion, Consumer goods, luxury, watch Hey! We've got ads that are similar to this one: Cartier “La Dona De Cartier” 360×600 Cartier Calibre “Mechanics Of Passion” 300×250 Cartier “Rotonde de Cartier Mysterious Double Tourbillon” 300×600 Cartier “Calibre De Cartier” 300×600 Cartier “La Dona De Cartier” 360×600
 
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    Sparks

  • Hospital branding: the importance of physician engagement

    Eric Brody
    26 Feb 2015 | 8:38 am
    Good article in Business Journal, What Too Many Hospitals Are Overlooking, written by Craig Kamins, Senior Practice Consultant at Gallup. His main point is that engaged physicians, much like fully engaged employees, are vital to a hospital brand, or health system’s brand success. In one health system researched by Gallup,...
  • A dose of humanity from a skincare brand CEO

    Eric Brody
    11 Feb 2015 | 10:19 am
    We came across this special little piece from JuE Wong, CEO of StriVectin skin care, in the February issue of More Magazine. Beyond JuE’s intimate glimpse into her life – it indirectly puts a genuine, human and honest face on a skin care brand that is vying for attention, share...
  • Amidst the disruption, strong healthcare brands will prevail

    Eric Brody
    9 Feb 2015 | 8:01 am
    The good old days of healthcare system and hospital branding and marketing are over. How will you survive and thrive in the new paradigm? Competition is no longer just down the street, nor limited to the traditional confines of healthcare. Boundary lines have been redrawn, and national retail pharmacy brands,...
  • Is your healthcare brand experience mobile optimized

    Eric Brody
    30 Jan 2015 | 5:59 am
    It’s not hard to imagine that at some point in the future, customers (formerly known as patients) might have a mobile-only relationship with your healthcare system or hospital brand. The numbers bear out this possibility. Consider that between 2010 and 2013, time spent on smartphones more than tripled, while time...
  • Consumerism, language and the changing world of health care brands

    Eric Brody
    21 Jan 2015 | 6:00 am
    It’s our belief that to thrive in the future, healthcare system and hospital brands need to think, act and compete like consumer brands. While in the past, providers were able to be driven by what was best for them, future success calls for rising to the challenge of delivering what’s...
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    Marketing Donut feed

  • SMEs struggle to access “complex” state support

    27 Feb 2015 | 1:05 am
    Government business support is difficult to access according to a report by the Business, Innovation and Skills (BIS) select committee. The BIS inquiry into Government Support for Business focused on access to finance, support for exports, manufacturing and efforts to encourage local growth. It found that the myriad schemes are often poorly communicated and difficult for businesses to access. There are over 600 different support schemes currently advertised on the government website, many with different objectives, eligibility, funding and contact points. MP Adrian Bailey, chair of the BIS…
  • Widespread backing for minimum wage rise

    27 Feb 2015 | 1:04 am
    The Low Pay Commission (LPC) has recommended to the government that the adult rate of the National Minimum Wage (NMW), for workers aged 21 and over, should rise by 3% to £6.70 from October 2015. The LPC says this would protect low-paid workers without damaging the economy. It would be the largest real-terms increase in the NMW since 2007. David Norgrove, chair of the LPC said: “Sharp increases in the minimum wage would put jobs at risk – not least bearing in mind pressure on low-paying sectors and small firms. We do believe however that the continued recovery, and in particular the…
  • Fear of failure holds back budding entrepreneurs

    27 Feb 2015 | 1:03 am
    More than one in three would-be entrepreneurs say they think about starting a business every day, but 78% are afraid they’ll fail. These are the findings of a survey of 1,000 would-be entrepreneurs by the Business is GREAT campaign. It found that 39% think about starting a business every day but hadn’t taken any steps to realise their dreams. The research found that the 18-24 year olds were most preoccupied with thoughts of starting a business, with 52% of this group saying that they think about starting a business most days. Only 24% of the 55+ age group had the same ambitions. These are…
  • SMEs get bigger share of public sector work

    27 Feb 2015 | 1:01 am
    The government now spends over a quarter of its budget with small and medium-sized enterprises, following a significant overhaul of public sector procurement practices. New figures show that central government spent £11.4 billion with SMEs in 2013 to 2014. It means that 26% of government spending went to SMEs, exceeding the 25% target set by the government in 2010. Francis Maude, minister for the Cabinet Office, said: “Five years ago, many small businesses would not even bother trying to win a contract from the public sector. Who could blame them? Why was government requiring all…
  • Also in the news this week — 27th February 2015

    27 Feb 2015 | 1:00 am
    More students starting up businesses at university One in ten start-ups begin while their founders are still in education and the number of start-ups being founded by students has increased by 54% in the past 12 months. New research by PeoplePerHour also found that 37% of entrepreneurs met their co-founder at university. A lack of job opportunities for graduates was the motivation for 57% of undergraduates. Another 45% said they wanted to earn extra cash, while 34% said they had always planned to be their own boss. The biggest areas for the growth in young entrepreneurs are Bristol, London…
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    Direct-Response Copywriter Tom Trush | Marketing Tips and Strategies for Professional Service Providers

  • Hidden Marketing Psychology That Produces Profits

    Tom Trush
    18 Feb 2015 | 7:18 am
    The next time you go out to eat, pay close attention to the menu – it could deliver your next marketing strategy. In fact, once you select what you plan to order, take a few seconds to consider … Is this what I really what – or did the menu cause me to make this choice? You see, menus are primed with psychological strategies designed to get you to order certain items. Many times it’s the most profitable entrées (but not necessarily the most expensive ones). One of the most common strategies – and one you can immediately apply to your marketing – is to use a pricing decoy. The…
  • How to Get Big Response From Small Audiences

    Tom Trush
    18 Nov 2014 | 8:23 am
    Why do some marketing messages get responses, while others attract less interest than the vegetable tray at a 9-year-old’s birthday party? For example … Mortgage broker Bob spends $2,000 a week buying 60-second radio spots. He reaches 550,000 listeners — but his phone stays silent. Accountant Ann spends $40 a week for a virtual assistant to edit three 2-minute videos (recorded on her iPhone). She reaches 90 people — yet she has to keep turning away business. Now, of course, several factors can contribute to these differences. So make whatever assumptions you’d like. In…
  • The Question That Creates Instant Authority

    Tom Trush
    28 Oct 2014 | 8:38 am
    What do you want to be known for in your business? We operate in an economy today where you likely have more competitors than you can count. Think about it … How many people share your job title? For instance, if you’re a personal injury attorney, how many others can make this same statement? Whether you’re a lawyer, banker, accountant, farmer, massage therapist, real estate agent or whatever, you’re likely not the only one with your title. And this presents a problem when marketing. You see, if your message only focuses on what you do (i.e., your occupation or product/service),…
  • The Chicken That Discovered Your Prospects’ Greatest Desire

    Tom Trush
    25 Sep 2014 | 9:26 pm
    I recently received a powerful reminder of how to effectively market to prospects. What might surprise you is the source of that reminder. Her name is Felicia … and she’s a chicken. You see, when we bought our new house last month, Felicia came as part of the deal. She roamed the backyard from the first day we looked at the property. The instant my 6-year-old son and 9-year-old daughter saw her, I knew where we would be living for the next several years. Bedrooms and bathrooms took a back seat to a white-feathered piece of poultry. Since moving in, we’ve been learning how to care…
  • The Words That Multiply the Value of Anything

    Tom Trush
    21 Aug 2014 | 7:02 am
    A quick thought to consider … What if simply sharing a story could increase the value of what you sell? Look around and you’ll see stories adding value to products and services everywhere. For example, Forbes recently ran an article about a collector who paid $300 for an old hockey jersey. He later learned it was worn by Mark Messier during the New York Rangers’ 1993-94 championship season. So he shared the story and sold the sweater at auction for $8,365. The story created an additional $8,065 in value! In 2009, a couple of guys in New York ran an unusual experiment. Rob Walker and…
 
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    Chiefmarketer

  • Healthy is the New Green: The Rise of Healthy Brands

    admin
    27 Feb 2015 | 8:10 am
    Sustainable, biodegradable, low voc, eco-friendly. Complex terms all now household words thanks to both the modern environmental movement and brand marketers. Climate change has given rise to more than our thermostats. It has also created a conversation, one in which brands have played a key role, driving as much awareness about the impact of our everyday choices on the environment as advocacy groups and government. Early in the last decade smart marketers recognized an opportunity to support and leverage our growing interest in making “good-for-the-environment” purchase decisions. While…
  • Putting a Face on Anonymous Data

    admin
    27 Feb 2015 | 7:10 am
    Intelligently managing the explosion of customer data is critical for marketers to be successful. The challenge has become not just about addressing the volume of data, but figuring out who is creating this information and how best to use it. A recent report by CSC found that 70% of data is created by individuals—not enterprises—but it is the enterprises that are responsible for managing the lion’s share of it. This first party or proprietary data, which comes directly from user interaction, is a valuable data asset for today’s marketer. Such data tends to be richer, more accurate,…
  • Chief Marketer Listline Feb. 26

    Casey McClay
    26 Feb 2015 | 2:56 pm
    Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: New list to market in past 7 days Exclusive to list manager Data card quality score 85 or higher on NextMark Data card publicly available online American Health Lawyers Association The AHLA is nation’s largest nonpartisan educational organization devoted to legal issues in the healthcare field. Universe: 12,768 Price: $150/M Selections: Member type, practice area, practice group, professional category, State/SCF/Zip Contact: Infocus Marketing, Inc., Customer…
  • Starbucks, Dunkin’, McDonalds Shuffle in Brand Key’s Loyalty Index

    Patricia Odell
    26 Feb 2015 | 8:51 am
    Loyalty. Loyalty. Loyalty. It’s what every brand wants and works hard to achieve with consumers. In the world of coffee the battle continues. The coffee industry generates $18 billion within the U.S. so the fight for customers is fierce. This article talks about the challenges of standing out in the coffee industry, and keeping consumers from jumping to energy drinks. It turns to Brand Keys and its 2015 Customer Loyalty Index, which looks at which coffee brands were best at engaging customers and why. The pack has shuffled in interesting ways that are examined by the author. Two big brands…
  • 2015 Oscars Round-Up

    Patrick Gorman
    26 Feb 2015 | 8:50 am
    And the Oscar goes to…all the successful marketing campaigns tied to the 2015 Academy Awards last weekend! While the Super Bowl had brands spending megabucks to get their messages in front the year’s biggest TV audience earlier this month, the Oscars broadcast this past weekend had marketers competing for a slightly smaller audience, but a different demographic (some refer to the Academy Awards as the Super Bowl for women). According to Extreme Reach‘s 2015 Oscars Brand Effectiveness Study, the average ad effectiveness for all brands at the 2015 Oscars was +19.0%. This is…
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    DigitalMarketingLab

  • The rise of the brand media house

    Teresa Sperti
    14 Feb 2015 | 8:05 pm
    The digital advertising industry is in the midst of significant transformation and it being driven by brands increasingly focusing on content and data. In recent times we have seen the rise of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Big Digital Trend of 2015: Fusing Consumer Data with Digital Activities

    Teresa Sperti
    17 Jan 2015 | 10:19 pm
    As each year comes to a close and we launch into a new year – the prediction articles roll off the production line and this year is no different. The internet of things, wearables, iBeacons are just... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Alternative budgeting processes to drive greater digital investment

    Teresa Sperti
    7 Dec 2014 | 12:49 am
    Whilst digital has been on the agenda of many CMOs and senior marketers for years – some industries have been better at adapting their marketing strategy and shifting spend towards digital than... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 3 Digital Advertising Trends Every Marketer Should Know About

    Teresa Sperti
    3 Nov 2014 | 6:59 pm
    The growth in mobile and tablet device usage, combined with the increasing importance brands are placing on collecting and leveraging data, is driving innovation within the digital media space. Read... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Australian Digital Stats Compilation 2014 – 30 Fast Facts

    Teresa Sperti
    2 Oct 2014 | 2:13 am
    It’s been a year since I compiled my latest digital stats summary and so I felt I was long overdue to provide another one. A lot can happen in a year, it was only yesterday my son was born and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Millennial Marketing

  • 5 Ways Hispanic Millennials Differ From Their Parents

    Glenn Humble
    26 Feb 2015 | 7:55 am
    We all know how much brands sway the purchasing power millennials wield as the largest generation in the US. But what about this generation in the context of another segment with increasing buying power—Hispanics? The segment contributing the most to US population growth at 50.5 million-strong, Hispanics control $1.3 trillion in spending power. Looking deeper into the Hispanic segment, you’ll see some interesting characteristics. For instance, seventy percent of the current US Hispanic population is under the age of 40. The recently minted “Upscale Hispanics” class, those with an…
  • Etsy and Pinterest Allow Millennials to Leave Their “Maker’s Mark”

    Lauren Katz
    24 Feb 2015 | 7:07 am
    The artisanal and handmade trend is hard to miss; it’s everywhere. Popular activities within this trend include canning, woodworking, gardening, brewing beer, knitting and thrifting – just to name a few. These pastimes and preferences strikingly resemble those of our grandparents, but are in fact hobbies dominated by a newer generation: the millennials. At a glance, this movement seems ideated in saving money by creating “do-it-yourself” opportunities. However, the handmade movement is a $29 billion industry that has nearly doubled in the last decade. In fact, millennials make up…
  • Millennial Monday: How to Embrace Disruption

    Leah Swartz
    23 Feb 2015 | 9:25 am
    If you’re not being disruptive you’re just part of the noise. Jeff Fromm takes us through the best strategies to embrace disruptive marketing and the “Useful is the New Cool” mindset.
  • Facebook Video Platform Winning with “Scrolling” Millennials

    Jordan McCormack
    19 Feb 2015 | 10:42 am
    Remember when you used to login to your Facebook profile just to see what your friends did on Saturday night? People had dozens of photo albums documenting everything from their relationships to their adventures to their pets and everything in between. Although some people still use Facebook in that way – millennial parents are especially prone to over-sharing photos of their families –  the majority of young millennials are now primarily using Facebook post and re-share video content. Facebook has become the place for “passive scrollers.” Users are becoming less active on the…
  • Research from SMG Proves Millennials Still Love Their Coupons

    Adam Van Paris
    17 Feb 2015 | 8:53 am
    No matter the business – whether its retail, restaurant, CPG or any other industry under the sun, it is becoming more and more clear that millennials put plenty of stock into high quality goods and services. With this in mind, many brands are following the lead of trailblazers such as Chipotle when it comes to a distinct brand focus on a movement toward high quality products. The obvious downside to higher quality goods is higher price. Overall, millennials don’t mind paying a high price for high quality, but that doesn’t mean they won’t actively search for deals that allow them…
 
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    FeedBlitz News

  • Email Marketing 101, Part 4

    Phil Hollows
    9 Feb 2015 | 12:16 pm
    How to be Successful with Email Marketing 101 The previous three articles in the “Email Marketing 101″ series dealt with three core concepts: Why you should be email marketing; When to start email marketing; and How to start email marketing. But email marketing isn’t an end point, or a static goal. It’s an ongoing process. While automation can and does yield significant benefits, you still have to make certain commitments to be successful. If, however, you’re an avid blogger or content marketer, meeting these commitments isn’t going to be a big deal. To…
  • Email Marketing 101, Part 3

    Phil Hollows
    6 Feb 2015 | 7:31 am
    How to Start with Email Marketing Honestly: Don’t over think it. Sending blog updates by email is not only great, but also very much good enough – you’re saving your blog’s subscribers the time and effort to remember to go back to your site. Your content is already great, and now people have invited you to send it to them whenever you write. That’s what they want; so go ahead. Give it to them. Here’s how you get started: Choose a reputable, supported email service (because nobody wants to end up being labeled spammer, right? Right). Behave well, always (ALWAYS) use dual opt-in,…
  • Email Marketing 101, Part 2

    Phil Hollows
    5 Feb 2015 | 6:27 am
    When to Start Email Marketing In the previous Email Marketing 101 post, I talked about why email marketing is vital. Today I’ll talk about when - when to start your email marketing efforts. Good news! It’s a one word answer: Now. No, I’m serious. Don’t delay because “I’m not big enough” or “I don’t have enough traffic.” You simply don’t know when and which subscriber will be the one that buys from you, spreads the word about you, or invests in you. Look at it this way. As you start out, you’re building pages; thinking about SEO; looking at analytics. You’re…
  • Email Marketing 101, Part 1

    Phil Hollows
    4 Feb 2015 | 7:05 am
    Why Email When you think about building your site for the first time, you’re probably also thinking about your Facebook presence. After all, that’s where the people are, right? OK, that makes sense at a superficial level. But there are two problems with emphasizing platforms like Facebook instead of your own site and your own list: Facebook owns Facebook. Building your online presence on someone else’s digital turf which they adjust to please themselves (and not you) is risky. Facebook stinks for engagement. “Stinks” – a bit strong, you say? Well, according to…
  • Superbowl XLIX: On Luck, Preparedness and Execution

    Phil Hollows
    2 Feb 2015 | 7:47 am
    [Bear with me -- this isn't a sports piece] Wow – that was quite the game. As a Patriots fan living in New England I was very, very vested in the outcome, and I’m obviously happy with the result. But it was a darned close call. As those last few plays unfolded, there was the amazingly lucky catch that put the Seahawks at 1st and 6. Then, out of nowhere, New England got “lucky” twice: Firstly, when Seattle tried an unnecessarily high risk play just to waste time, and secondly when the rookie intercepted the ball, effectively securing victory for New England. Three…
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    HB

  • PR Community: Let’s Help Save America

    Chuck Tanowitz
    13 Feb 2015 | 11:59 am
    The hidden peril of the snow that has buried the northeast is the potholes that come out as winter melts away. Of course, this year the potholes are already out in full force. Last week, while driving in Newton, Mass., I saw a pothole on a concrete portion of a main road that revealed the broken rebar underneath. Despite an entry into the city app, it remains unfilled as I write this. The problem of maintenance within America’s crumbling infrastructure is enormous, one that is rising to the level of a national crisis. Our bridges are on the brink of failing, our power lines lie above…
  • This Valentine’s Day, Let’s Take a Break (From Pitching)

    Taylor Johnson
    11 Feb 2015 | 7:48 am
    Dear Journalist, February 14th has been a tradition to celebrate Valentine’s Day for as long as we can remember. Althoughthe world has seen hundreds ofyears and countless technological evolutions since the first valentine was sent via snail mail, there are a few special Valentine’s Day memories that we all have in common. Whether it was a handmade card you sent to your secret crush as a preteen, cheap candy your mother or father bought for you to pass out to the kids in school, or the overpriced roses and assorted chocolates in a heart-shaped box you gave to your sweetheart, Valentine’s…
  • Memorable Football and Powerful Marketing

    Julia Bucchianeri
    2 Feb 2015 | 4:07 pm
    Last night was a big night for New England. The Super Bowl was back and forth and for most of the second half and it wasn’t looking good for our beloved Patriots. But when rookie Malcolm Butler intercepted Russell Wilson’s pass intended for Ricardo Lockette in the last minute of the game, victory was ours! When we look back on Super Bowl XLIX years from now we’re likely to remember a few amazing things that happened in Arizona last night: Bulter will forever be remembered as the rookie who helped the Patriots’ secure their fourth Super Bowl win since 2001; Patriots Quarterback Tom…
  • PR Lessons from New England’s ‘Evil’ Empire

    Ryan Yuffe
    29 Jan 2015 | 12:21 pm
    An informal poll conducted before the start of the 2014-15 NFL season showed the New England Patriots to be the NFL’s most hated team. We can expect the recent Deflategate scandal, in which the Patriots are accused of deliberately deflating footballs against the Indianapolis Colts, to only fuel the rage of ordinary fans across America. The Patriots have a lot of image cleaning up to do in the coming weeks, but it’s worth using this episode as a way to think about how New England can learn from its PR mistakes for the future. Here are 4 rules for the Patriots to think about in 2015:    …
  • Beers, Burgers and Boillot

    Julia Bucchianeri
    26 Nov 2014 | 10:18 am
    Here at HB we’re thankful for a lot of things. From our colleagues who make us laugh everyday and push us to be better, to our family and friends for their love and support, and for our clients for their partnership, we’re so grateful for the amazing people in the HB community. We’re also thankful for some not-so-typical things like music in the office for creativity and healthy debate, hats and gloves for our California transplants and burrito blankets. Watch our video to see what else we’re thankful for this year. Wishing you and yours a very happy and healthy Thanksgiving! Send to…
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    InfoProduct Marketing Insiders Tips And News

  • Sales Funnel – Key Terms

    Jeff
    25 Feb 2015 | 6:14 am
    If you have been plugged in at ALL into marketing your business and products online you will have come across the concept of Product Launch Truth be told, we all launch our products one way or another – the difference is how effective are those launches in bringing in immediate profit and momentum for your online business? Product launches are certainly not new. Steve Jobs used to be a masterful product launch expert as he would hold industry events and turn the launch of a new Apple product into a world-wide event resulting in massive buzz, mind-share, press coverage and of course,…
  • Stop Complaining – Watch This!

    Jeff
    24 Feb 2015 | 12:48 pm
    Go ahead and tee up this great video recorded this past Monday by Gary Vaynerchuck… If you are feeling anything but motivated, pumped and filled with gratitude about the opportunity in front of you – then watch this video, change your state and get moving!
  • In The Advice Business – What Do I Give Away?

    Jeff
    18 Feb 2015 | 10:33 am
    For many of us involved in the "advice" business, otherwise known as information product marketing, knowledge products, training, education, etc…it can be challenging to know where to draw the line between free content versus paid content. Specifically, many of you have asked me, "Do I give away my best stuff and if the answer is yes, what do I then sell?" Let me make a few points around the topic of what to give away to both draw in traffic and leads as well as convert leads into warmer leads and customers: Giving your best advice gives you leverage in the form of…
  • How To Make Money With Information Products

    Jeff
    17 Feb 2015 | 8:10 am
    I get daily emails and requests from blog readers and InfoMarketer'sZone members around how they can make money with their own ebooks. Why not…ebooks are a thriving market with more and more people each day buying and consuming ebooks from a variety of platforms including Amazon, Clickbank, Ebay and many other sources. We love ebooks too…having created, published and marketed 14+ ebooks ourselves, we have done extremely well with these digital profit magnets. These days though, the landscape is changing and so keep this in mind when you think about publishing your own ebooks…
  • Think Utility For Your Killer Product Idea

    Jeff
    10 Feb 2015 | 1:12 pm
    Many of you reading this blog know we have been creating, marketing and selling information products ourselves for nearly two decades now and have helped untold thousands of others do the same through Info Marketer'sZone – what you may NOT know is this concept of "Utility" and how important it is to today's product ideas and creation. Utility is a simple, yet powerful concept – it means something you can USE to accomplish and end objective. So, here's the difference (let's look at weight loss as just one simple example to drive this home) Telling…
 
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    Right Source Marketing » Blog

  • Choose Your Marketing Firm: Sheep, Wannabes, or Leaders

    Mike Sweeney
    20 Feb 2015 | 5:56 am
    [With the exception of Right Source employees, clients, and prospective employees and clients, I don’t care if anyone reads this post. It’s written with that in mind. You’ve been forewarned. Let’s begin.] “Those guys made it from $2 million to $10 million in just a few years.” “They are now working with Google and Microsoft.” “Their head biz dev guy tells me that they can’t keep up with the demand. Too many leads, not enough people to handle them.” Less than 48 hours into my week as a business owner, and these are the messages ringing in my ears, messages delivered from…
  • Best Conversation Hearts for the Content Marketer

    Yvonne Lyons
    12 Feb 2015 | 6:11 am
    I wasn’t going to be the one to write a blog post this week. But I am the one who writes “cute” posts at Right Source, and when the idea of a post centered around conversation hearts and content marketing got tossed out at an informal gathering (ok, maybe it was at a bar), I heard myself volunteer. Do you think I asked myself how I was going to execute on this super-cute, potentially heart-shaped Valentine’s Day post when I woke up the next day? Possibly. But if I made Batman and content marketing make sense, this had to be possible, right? Conversation hearts are iconic, invented in…
  • Stuck in a Story Structure Rut? 5 Tips for Breaking Out

    Emily Gaines Buchler
    5 Feb 2015 | 8:05 am
    Whether you write content regularly or just on occasion, it’s easy to fall into the rut of structuring your story the same way — time and again. Maybe all of your blog posts dispense “three key takeaways” or your eBooks outline “eight essential tips.” Perhaps you struggle to organize your content, or just don’t understand why story structure matters. Content lacking in structure gets published every day, forcing readers to second-guess their way through the story and ultimately fraying their nerves — not what any content marketer wants happening. Even if your content happens…
  • Vetting an Outsourced Marketing Agency? 6 Questions to Use

    Dave Toliver
    29 Jan 2015 | 9:05 am
    I recently had a prospective client ask me where one of my team members went to college. We then got into a deeper discussion about why we hired this person above other candidates, and what we looked for in candidates when hiring new employees. This struck me as odd at first, but then I realized that this client was doing things the right way. He wasn’t just vetting our services to see if Right Source was the best marketing fit for his company, but was diving in deeper to see if we employed the kind of people he would want as a part of his team. “Who’s on the team?” is…
  • Finding Freelance Writers for Specific Industries

    Bob Keaveney
    20 Jan 2015 | 4:38 am
    For content marketers, finding a writer is easy. You can’t shake a tree these days without a freelance writer falling out. But finding a writer who knows how to write about a particular industry vertical? And do so authoritatively  or at least knowledgeably? That’s often very tough, especially when that vertical is obscure, technical, or, well, just weird. It’s doubly challenging because professionals in obscure industries are often somewhat insular. They can spot a poser a mile away. And developing content that your target audience views as amateurish is worse than doing nothing at…
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    High-Tech Communicator

  • Stop Interrupting What People Love, Become What They Love

    Cheryl Goldberg
    1 Mar 2015 | 8:30 am
      The advent of social media and digital-content marketing means that every marketer can now be a media mogul. You now have a cost-effective way to serve your market a cornucopia of rich information to make them aware of and help them purchase your product in a more holistic and customer-centric manner. “Previously, advertising messages had to be truncated. Now you can speak directly to your audience and engage with them in-depth rather than through sound bites,” observed Michael DiLeva, Senior Product Marketing Manager at Bentley Systems. But there’s a dark side to this…
  • Anatomy of an Influencer-Marketing Campaign

    Cheryl Goldberg
    23 Feb 2015 | 3:41 pm
    If you were in charge of rolling out an app that lives and breathes online, you’d think the most natural way to market that app would be online. You’d be wrong. The SocialRadar mobile app tells you who’s in the local vicinity, how they’re connected to you, and what their interests are. The company has also recently introduced a software development kit (SDK) that allows other companies to integrate location-based services and consumer insights within their own applications. The company is taking a surprisingly up-close-and-personal approach to marketing. Getting Started As a startup…
  • 4 Key Metrics for Measuring Social Media Success

    Cheryl Goldberg
    8 Feb 2015 | 7:07 am
      One of the great things about social media marketing is that it’s easy to measure the results of your efforts.  But metrics in and of themselves are only numbers. They’re useful only when you employ them to measure progress toward your business goals. In recent interviews, I spoke with several marketers and asked what metrics they used and what business goals they addressed.  There are four types of business metrics you can look at when using social media: audience development, engagement, content amplification, and leads/conversions.
  • Social Media Marketing: Try Stuff. Test. Repeat.

    Cheryl Goldberg
    31 Jan 2015 | 10:40 am
    Ask any good marketer about their top five most critical best practices for any marketing program.  Chances are most of them will include at least one lesson along the lines of: Try stuff. Test. Repeat. After all, no matter how many best practices the pundits may spout, good marketing is highly bespoke. What works for one product may not work for others. Each marketer needs to find what’s most effective for their own products. This fact of life applies  even more for social media. After all, social media is still relatively new, and marketers have had no choice but to try stuff…
  • Social Media’s Hierarchy of Needs

    Cheryl Goldberg
    24 Jan 2015 | 2:09 pm
      If you’ve ever taken Psychology 101, you probably learned about Abraham Maslow and his famous Hierarchy of Needs model. Maslow believed that people are motivated to fulfill certain needs. When one need is satisfied, a person moves on to the next one, and so on. As they move up the hierarchy they increasingly realize their human potential. In Maslow’s original model, developed in 1943, these needs included physiological, safety, love, esteem, and self actualization. During the 60s and 70s, he expanded the model to include cognitive, aesthetic, and transcendence needs. Similarly,…
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    mcgraw | marketing

  • The Difference between ‘marketer’, ‘digital marketer’ and me

    Pat McGraw
    28 Feb 2015 | 11:16 am
    The stereotype is that when you talk to someone in “marketing”, they are going to talk about advertising.  Or building a brand. When you talk to someone in “digital marketing”, they are going to talk about “leads” and “…the ability to track performance…” When you talk to me, I’m going to talk to you about your audience.  Their needs, wants, expectations and perceptions. I am going to talk to you about your competition.  Their strengths, weaknesses.  Their products and pricing.  Their distribution and promotion. I am going…
  • What is Social Media Now – and What will Social Media be in 2015

    Pat McGraw
    30 Dec 2014 | 9:26 am
    So•cial me•di•a (noun) websites and applications that enable users to create and share content or to participate in social networking. Source: Downloaded from https://www.google.com/webhp?sourceid=chrome-instant&rlz=1C1CHFX_enUS578US578&ion=1&espv=2&ie=UTF-8#q=define+social+media on 12/28/14 I wanted to start with that definition because it seems to have been changing over the course of 2014 — changing into what was ‘social networking’ and other action oriented terms that imply social media is more than websites and apps and inanimate objects. Social…
  • Sell more without spending more – it’s possible!

    Pat McGraw
    4 Nov 2014 | 12:34 pm
    Every company wastes money – so believe me when I say that if you want to sell more without spending more, it’s possible. The secret is to know where the waste is and either stop doing it or make it work. I realize this sounds simple.  I can only imagine how many of you read that and thought “No kidding, duh!” And yet just this week, I had a couple of senior marketing executives tell me that even though they know they are doing a lousy job of qualifying leads and nurturing qualified leads and converting sales ready leads into buyers… “We need more…
 
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    Casey Watkins

  • Tom Thumb Card Helps Our Master Clubs

    tokay
    9 Feb 2015 | 12:55 pm
    You may not shop Tom Thumb and I’m not trying to get you to shop there, but if you do you can give a percentage of your grocery bill to our Master Clubs so. . . . . . The next time you shop at Tom Thumb be sure and link your Reward Card to... The post Tom Thumb Card Helps Our Master Clubs appeared first on Casey Watkins.
  • SEO Topics

    tokay
    11 Aug 2014 | 9:07 am
    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic... The post SEO Topics appeared first on Casey Watkins.
  • Another post

    tokay
    11 Aug 2014 | 9:06 am
    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic... The post Another post appeared first on Casey Watkins.
  • Hello world!

    tokay
    7 Aug 2014 | 2:15 pm
    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic... The post Hello world! appeared first on Casey Watkins.
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    Totally Uncorked on Marketing

  • Want to Keep on Top of Marketing?

    Elaine Fogel
    25 Feb 2015 | 6:20 am
    “They” say that video marketing is all the rage. So, I figured I’d share this one with you. I actually forgot that I made it a while ago. May as well get some exposure for it, right? So, here goes… Did it work?    Share this post!
  • What Customer Experience Inconsistency Looks Like

    Elaine Fogel
    23 Feb 2015 | 6:19 am
    Businesses and organizations can build buzz and word-of-mouth referrals simply by providing amazing customer experiences. But, what happens when they don’t? According to a 2014 study conducted by NewVoiceMedia, after a negative customer experience:   58% will never use the company again 49% will tell friends not to use the business 34% would “take revenge by posting a review online or sharing a poor experience on social media.” Even though I’m going to share an inconsistent customer experience with you, my motive is definitely not to “take revenge.”…
  • Why Print Marketing Materials Are Still Important in 2015

    Elaine Fogel
    19 Feb 2015 | 5:06 am
    Print marketing materials? Remember those? The ones you can touch and feel? Well, printed materials may have lost some luster since the advent of digital marketing, but, know this…. they are experiencing a resurgence. Marketers are realizing that branded print collateral can be an integral part of a sound marketing mix. First of all, check out these surprising stats about print: 46% of U.S. Internet users said they only read printed books (“Do Readers Really Prefer Their Dusty Old Paperbacks To E-Books?” Forbes) Print represents 15% share of US ad spend by media type in 2015…
  • My Birthday Wish For You

    Elaine Fogel
    17 Feb 2015 | 10:19 am
    Today is my birthday and I have a wish for you! Unusual, maybe, but it’s heartfelt. I wish that you and your colleagues will develop, or improve upon, your organization’s customer orientation and brand-centric mindset. Why? Because I want you to succeed. These are not the words of a marketer who has ulterior motives to gain your business or sell my new book. Frankly, if you never call me or read my blog ever again, please… just focus on your nonprofit or business mission, putting customers at the center of every action and decision. Spread the customer passion like an…
  • Can Charities Succeed at Fundraising Without Branding?

    Elaine Fogel
    12 Feb 2015 | 5:38 am
    Many charities depend on fundraising for operational revenue. But, how many could be making more money if they invested in branding? “Branding?” many ask. “We have a logo. What else is there?” OMG… so much more! A charity’s brand is way more than a logo, colors, font styles, and its look. It represents every single touchpoint in the organization.   What does that really mean? It means that all employees and volunteers understand that their behaviors, attitudes, and mindsets are brand touchpoints for stakeholders, aka nonprofit customers. It means that…
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    The Rise To The Top: Helping you generate big time revenue through your own online products & programs

  • Congrats to David Newman on his online course launch!

    David Siteman Garland
    26 Feb 2015 | 8:51 am
    I LOVEEEEEEE hearing success stories from my Create Awesome Online Courses Students! This morning I heard from David Newman (one of the nicest guys out there BTW…pictured left) who just    launched his new course: The Speaker Marketing Workshop. All about how to maximize your reach and revenue as an expert who speaks professionally. Anyhow…the results speak for themselves in this photo. Over 20k in sales…and an iPhone blowing up with alerts (money coming in …the type of alert you want). The big takeaway: All this awesome is happening for him because he puts in the…
  • A fella came up to me Starbucks and asked me how he could build his email list from scratch…this is what I told him

    David Siteman Garland
    23 Jan 2015 | 2:23 pm
    Just had a super nice guy come up to me at Starbucks (who happens to be a new email subscriber of mine) and we got to chatting about what he is looking to do with an online program from scratch. In a nutshell, he is a successful real estate investor and wants to teach it. Perfect topic and one that can really help people and make a lot of money (double win!). He doesn’t have an email list yet, so here were my tips to get him started (feel free to steal ‘em): 1. Start with a sweet free piece of content: i.e. 7 things to know before you invest in real estate, 7 key mistakes to…
  • Should you offer a payment plan for your online course?

    David Siteman Garland
    14 Nov 2014 | 1:13 pm
    Great question! First of all, I’ve done it (and seen it done) EVERY way under the sun. Payment plans can be great for bringing in new customers (buyers LOVE spreading out payments) but also come with some additional work (i.e. the few bad apples that will try to screw you). Overall, having a payment plan option (including our big 12 pay option for Create Awesome Online courses over 12 months) has been a huge success for us (mixed with a headache or 5). That being said, whether YOU should do a payment plan for your course depends on a few factors. Here are a few tip-a-roos: 1. If you are…
  • 5 things to do AFTER you launch your online course or program

    David Siteman Garland
    29 Jul 2014 | 1:45 pm
    OK, so you’ve launched your online course or program…SWEET! Get down with your bad self. A lot of people procrastinate and say they will get their course done and out there *one day* but you ACTUALLY did it. Give yourself a high-five. So you might be thinking…ummmm now what do I do? Great question and here is the answer 1. Document EVERYTHING If you haven’t already (ahem…you should) make sure to document your ENTIRE launch process. Fun fact: We all forget stuff. And we forget stuff quicker than we think. Right after your launch is GREAT time to do this while it is fresh…
  • 5 key mistakes to avoid when creating (and marketing) your online course (and what to do instead!)

    David Siteman Garland
    30 Jun 2014 | 1:57 pm
    As you know I’ve taught thousands of people just like you all over the world how to create, promote & profit from their own online courses (my thang!). I’m always paying attention (and talking to my students) as to what is working, what isn’t working, where there are challenges, etc. (as well as of course running my own tests, experiments, launches, etc.). And here is the the really weird thing….the difference between people having success or  not-so-much-success is actually quite small. Meaning, it might SEEM large, but it actually isn’t. For example, I’ve had many…
 
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    360i Digital Agency Blog

  • SXSW CHEAT-SHEET: 360i’s Guide to SXSW Interactive 2015

    360i
    27 Feb 2015 | 7:34 am
    Just released, our SXSW CHEAT-SHEET – a curated guide to all things SXSW Interactive 2015. With the conference just around the corner, now is the time for attendees to begin planning their strategies for navigating the awesome chaos that awaits them in Austin. In the below guide are our recommendations for the best sessions for marketers to attend, some #protips to help attendees prepare for the five-day jaunt and a list of some of Austin’s best hotspots for noshing and networking. Cover photo via Imgkid   The post SXSW CHEAT-SHEET: 360i’s Guide to SXSW Interactive 2015 appeared…
  • 360i Named #1 Global Digital Agency in Warc 100 Rankings

    360i
    26 Feb 2015 | 7:29 am
    360i has been named #1 Global Digital Agency by Warc in the 2015 Warc 100, a ranking of the top agencies, companies and campaigns that establishes the benchmark for commercial creativity worldwide.  In addition, our “Say it with Bacon” campaign for Oscar Mayer ranked among the top 100 campaigns. Louise Ainsworth, CEO of Warc, said: “These rankings reflect an incredible body of work from across the globe – congratulations to the clients and the agencies who made it happen. Together these campaigns form an inspirational set of case studies, from which brands and agencies everywhere can…
  • Branded Video Content Cheat-sheet: A Marketer’s Guide to 6 Top Platforms

    Jwala Gandhi
    26 Feb 2015 | 7:00 am
    In a highly saturated space where many major social platforms and video sharing sites are vying for branded video content, many marketers are faced with the question of where they should be focusing their efforts to see the greatest success and return. This past January, Facebook released new statistics around video-specific user behavior, noting a 75 percent increase in global video posts that have totaled over one billion daily video views. And just earlier this month, new stats were released around attention garnered at the Super Bowl – notably citing how ads that ran through the…
  • 360i Summer Internship Program: Now Accepting Applications

    360i
    24 Feb 2015 | 8:05 am
    Recognized among the top 3 on the Ad Age A-List for 3 years running, iMedia’s Best Agency for Social Media and MediaPost’s OMMA Agency of the Year, 360i is now accepting applications for our 2015 Summer Internship Program. Why should you apply? Innovation happens here! You will learn from and work with the best and brightest in the industry on some of the most distinguished brands in the world (client roster here). Gain real world advertising experience, while positioning yourself as an integral part of a team driving innovation in an ever-changing global market. Oh, and just in case…
  • Facebook’s New Relevance Score Measures Content Success from 1-10

    360i
    13 Feb 2015 | 12:28 pm
    This past week, Facebook announced it would begin showing a ‘relevance score’ that rates ads based on how well content is received by a target audience. While Facebook’s Ad Delivery system isn’t new, and has been operating with a relevance score in the background for years, this is a strategic move to offer more transparency around ad health score on the platform. This update supports Facebook’s vested interest in creating the best possible experience for users; supporting marketers, while moving them toward paid advertising that resonates, ensuring the platform’s long-term…
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    Kevin Franco's Weblog

  • Testing

    12 Feb 2015 | 3:33 pm
  • Respecting the Reader

    16 Jul 2014 | 10:37 am
    I've been asked a number of times why Enthrill hasn't created a reading app. On the surface, it seams like it would solve a lot of issues such as the need for a DRM and ease of download. Frankly, creating an app for the delivery of ebooks is short-sighted and here's why:A couple of points on my choice of words before we go on; when I say 'readers', I mean people that read, not devices - when I'm referring to what they are reading on I will say 'devices'... not readers.Consumer BehaviourMost readers already have a favourite place to store and read their ebooks, creating another app just so…
  • The right staff - a twist to the start-up pitch

    19 Jun 2014 | 12:32 pm
    Pitch night is nothing new to the founder of a start up. It's the opportunity to pitch your idea to a room full of would-be, hopeful investors.This is intimidating to the first timer. I've been an entrepreneur for two decades and in the last couple of years, for the first time ever, I needed to seek financing beyond what I could do myself. I had only ever been to one investment pitch prior so all that I knew was that we needed refreshments and a power point.There is so much more. SO MUCH MORE. Let me first say, that if you are a first time entrepreneur, save yourself a lot of heartache…
  • Selling Ebooks in Retail Stores

    15 Jul 2012 | 9:20 am
    For the last 20 months we have been developing our Enthrill Books retail system, to bring ebooks to retail. In that time we have generated a few technologies, sold one of our patents and launched our product.The system includes an online deployment system, manufacturing (printing, QA and testing), logistics (warehousing & shipping) and customer service. In the development of this we were able to create an answer for cross-platform DRM and cross-platform deployment of digital assets, consumers of mass retail stores will demand this.We were not the first to sell ebooks in bookstores, Symtio…
  • Blogging

    8 Jul 2012 | 3:29 pm
    I used to really enjoy writing. Hmm, never really looked at myself as a writer, not seriously. The truth is though, that I looked forward to finding something interesting to dissect, praise, laugh about, at, with - all through my blog. But, the last year has truly been one of the most challenging (and exciting) times in my life and I haven't been able to find the time for my bi-weekly sit down with a coffee and my thoughts.Just as well, as most writing, I found out from the print world, gets recycled and turned into pulp for another writer to take a stab at it. I suppose the blog is just a…
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    bwagy

  • Options Trading & Directionality

    Ben Young
    11 Feb 2015 | 8:28 am
    One of my personal goals each year the last few years has been to upskill in how I invest, in particular my personal long term investments. I’ve always had the philosophy that it is something that keeps me sharp, but allows me to explore other businesses and through that better understand my own. This year on the list is to better understand Options Trading, having been a skeptic, I’m beginning to scrape the surface. The best explanation I’ve heard is, it’s options are about directionality, you’re buying an option on a direction of a company. So, I’ve…
  • Average Attention Minutes

    Ben Young
    10 Feb 2015 | 7:23 am
    I was in a meeting yesterday, sharing the story of how a client of ours was frothing over Average Attention Minutes. I think even I have been surprised at how instructive it has been. This one metric allowed them to understand, where across their campaigns, their content was best at changing the view of their target market. Now it’s not telling all of the story of each component but provided a filter whereby they could begin to understand. Funnily enough, this morning, I was browsing my old delicious account and found an old post of mine, on Time Marketing, back in 2008. Time is even…
  • What would happen if Netflix was free?

    Ben Young
    28 Jan 2015 | 6:10 am
    I’m a Netflix customer, I pay the $7.99/month for the service, it’s great. In particular I feel like I’m recreating the Discovery channel experience when I was younger, watching documentaries and then movies/tv shows as I want. I think they are over hyped a bit, their recommendations recommend things Netflix knows I’ve watched, they could do with a social component (ala Spotify) or at least a way to recommend to friends. But that aside I was thinking the other day, what if they opened up a free ad supported version? 1) I think most current customers would keep paying…
  • Instacart Advertising – How these guys will bring digital advertising to the supermarket

    Ben Young
    9 Jan 2015 | 6:22 am
    I’m an avid Instacart user, why? Because it means I eat out less, it’s easy to do and who doesn’t like convenience. This simple app lets you order items from your local supermarket, then select when you’d like them delivered. Yesterday whilst preparing an order, I realized a few things. Instacart because it isn’t a supermarket but has all the data a supermarket should be able (but doesn’t really) utilise, they could do some amazing things to innovate in bringing digital thinking to food shopping. Here’s a few thoughts: 1) They can do specials.
  • Your product/service has a job, that job fits in with a habit or workflow

    Ben Young
    11 Nov 2014 | 5:17 am
    I’ve been absorbed in product literature of recent, one thing that stuck out to me was this Drucker quote: “The customer rarely buys what the company thinks it sells him. One reason for this is, of course, that nobody pays for a ‘product.’ What is paid for is satisfaction.” Companies think they are selling products and services, but in reality people hire those products and services to get jobs done in their lives. via FastCodeDesign Products and services slot into these jobs, if you can: 1) Capture people naturally as they complete the wider jobs you assist with 2) Acknowledge…
 
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    One Half Amazing! - Digital Marketing Blog

  • Here’s what I’m reading for February 21

    Bob Hazlett
    21 Feb 2015 | 6:15 am
    Here’s the most interesting stuff I read, watched and listened to for the week ending February 21. How Facebook and twitter created an industry demand for audience development expertsFacebook and twitter have designed themselves as indispensable content broadcasters. Now that they both have demanding shareholders to answer to, marketers are stuck in the middle. How should they evolve? Beyond creating lights out content, teams must invest just as much time and money in content distribution and audience development. What skills should someone charged with audience development have? See what…
  • Podcasts I’m listening to right now

    Bob Hazlett
    20 Feb 2015 | 6:05 am
    These shows are burning up my ear holes. On Being – Big questions on meaning with scientists, theologians, teachers and artists. Back to Work – Merlin Mann and Dan Benjamin discuss being productive, work, and tools with the state of mind of an older and wiser man. The Accidental Creative – How to build practical, everyday practices in a create on-demand world. Planet Money – Making sense of our economy in an easy to understand and digest story format. Mortified – Adults sharing embarrassing diaries and letters they created as kids. 99% Invisible – Like…
  • The New York Times goes all-in on Instagram

    Bob Hazlett
    19 Feb 2015 | 11:38 am
    The news needs to lives where you (or your users) live. I’m giving The New York Times a big bear huge for taking this step outside of page one and their homepage. Over the past few weeks, the Times started new Instagram accounts for its video team, sports desk, marketing department and events team. Those four joined existing Times accounts for food, travel, fashion and T Magazine content. That makes eight active Times Instagram account today, with plans to launch a primary @NYTimes account in the next month or two. “It’s not an effort to drive traffic to the site. That’s very…
  • You have to know about CamelCamelCamel

    Bob Hazlett
    10 Feb 2015 | 6:13 pm
    CamelCamelCamel is an Amazon price tracker that charts the history of 18 million products and alerts you when prices drop. Grab their Chrome plugin and never buy high again. The post You have to know about CamelCamelCamel appeared first on Bob Hazlett - Digital Strategy and Marketing.
  • Target brings native advertising to the Grammys

    Bob Hazlett
    10 Feb 2015 | 5:57 pm
    Did you see what Target pulled off on Grammy night? In a nutshell, they pooled eight 30-second media buys (at a cost of $8 million) to air a four-minute live Imagine Dragons performance. Instead of the same tired tv spot, they delivered unique and unexpected content to the viewer in real-time. The video promoting Imagine Dragons’ upcoming album, Smoke and Mirrors was teased on twitter and Snapchat prior. The exclusive deluxe Target version (I guess people still buy those) of the album features four exclusive songs. Bravo. Safe to say this live @ImagineDragons show is the most fun…
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    Vitamin IMC

  • Marketing and Body Image: How Marketers Can Avoid Body-Shaming and Empower Consumers

    Colleen Daly
    26 Feb 2015 | 1:59 pm
    In celebration of National Eating Disorders Awareness week, Vitamin IMC has asked me to discuss body image and marketing. Marketers have undeniably contributed to body-shaming and negativity in through their work. Fortunately, however, marketers are optimally positioned to rectify the situation and change the conversation surrounding body-image and beauty standards in a meaningful way. Negative body-image is a destructive and pervasive force. 97% of American women admit to having at least one “I hate my body moment” each day. The prevalence of negative body image among American women has…
  • Doritos “Crash the Superbowl”- An Effective Social Media Campaign

    Abby Rudd and Tom Collinger
    24 Feb 2015 | 1:35 pm
    From out-of-control flying pigs and adorable talking babies to irritating airline passengers and first dances, Doritos’ ‘Crash the Super Bowl’ campaign generated a whirlwind of Super Bowl buzz. Doritos handed the camera over to up-and-coming filmmakers for the ninth straight year results exceeding the viral success of 2014’s ‘Time Machine.’ This year, the campaign resulted in user-generated video entries from 29 countries created exclusively for the hopes of being selected as finalists. These videos depicted the fan’s Dorito-love through creatively crafted…
  • IMC Ad Review: Super Bowl XLIX

    Jesse Daniels
    6 Feb 2015 | 9:05 am
    Super Bowl XLIX was the highest rated television event in history with 114.4 million viewers. They were treated to an emotion eliciting experience. Excitement, hilarity, anxiousness and sadness filled living rooms and sports bars alike. And that was just during the commercials. Over 90 commercials, at $4.5 million per 30-second spot, aired during the broadcast. That was as much as one advertiser’s entire yearly marketing budget. They commercials were such a treat. They ranged from parody: as in T-Mobile’s “#KimDataStash” featuring Kim Kardashian poking fun at her sexy selfies;…
  • How IMC is like the Super Bowl

    LuCinda Hohmann
    27 Jan 2015 | 11:10 am
    Believe it or not, but Integrated Marketing Communications (IMC) is just like the Super Bowl. Here’s how: It’s all about the ads.  It’s not news to anyone that many people watch the Super Bowl – the championship game at the highest level of professional football in the U.S. – more for the advertisements that play during commercial breaks than the game itself, which make up a large component of the experience. Similarly, ads also make up a large component of IMC plans for companies and organizations nation-wide. But not just Super Bowl TV ads. With the digital age upon us,…
  • Social Media vs. Traditional Media: Theories Behind the Difference

    Sara Singh
    20 Jan 2015 | 2:47 pm
    Considering the bigger picture regarding how social media today differs from traditional communications models, the fact remains that the difference lies in the public, instant and archivable attributes of social media which were not prevalent amongst traditional media. People still used to talk, comment, engage and discuss topics via traditional media. The key difference? The medium has changed, not the message. This drives me to believe that the key insights of social media lie in decades of theories from psychology and sociology as a basis for social media marketing strategies.
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    Jerry Holliday | Writer, publisher, artist

  • 2015 update in Publishing

    jerry@bonafidemedia.co.uk (Jerry Holliday)
    15 Feb 2015 | 9:32 am
    Another year flies by and I have suddenly realised I haven’t blogged since June! There has been a lot of changes in the indie publishing world (or self publishing world, if you prefer). Amazon Kindle continue to add changes with the latest roll out of their CPC programme, where an author can run an ad campaign and have their books show up on other author’s Amazon pages. There is a minimal spend of $100. I personally won’t be trying it until I have some more inventory out there as pushing one book will probably end up as a loss maker. A first book of a series might be another…
  • Tracking eBook Sales

    jerry@bonafidemedia.co.uk (Jerry Holliday)
    8 Jun 2014 | 12:19 am
    update: Unfortunately Vook are no longer offering this service Recently I daydreamed about a platform that could import and merge sales data from all the major self-publishing platforms: KDP, Kobo, iTunes, Smashwords etc and make sense of it. Industry pioneers; Amazon and Apple can only offer downloadable spreadsheets that are hard to navigate and a generic dashboard bar chart. Investigating further I found App Annie that supplies an intelligent app analytics as well as ebook data for Amazon, iTunes and Google Play. Unfortunately there is no option for Kobo and Nook or any other ebook…
  • Permafree eBook Publishing

    jerry@bonafidemedia.co.uk (Jerry Holliday)
    26 Jan 2014 | 8:42 am
    It can be really hard promoting your book, especially if it’s a one off. I’ve heard more than once the saying: “The best way to market your book is the write a second book” and I have to agree. Writing and publishing a second book (or even better: a series) is the sure fire way to expand visibility for your brand of books. With tens or hundreds of thousands of self-pubbed titles published every day as writers we have to get creative and importantly keep writing and producing titles. The more entry points to your titles the better, which brings me to the freemium or…
  • Writing and Publishing Fiction

    jerry@bonafidemedia.co.uk (Jerry Holliday)
    2 Jan 2014 | 7:20 am
    For the last year or so I have been focusing on writing fiction, which is something I always loved doing, especially the story creation process. Having read and been inspired by other writers and self publishers, especially J.A Konrath (well worth checking out his blog) I decided to go for it and completed my first novel under a pen-name last year (a conspiracy thriller). From what I’ve learned, and I guess this is true of any product based business, you need a series in the genre you’re publishing to really capitalise and build an audience, so I’ll am busy writing a follow…
  • Draft2Digital takes on Smashwords

    jerry@bonafidemedia.co.uk (Jerry Holliday)
    18 Jan 2013 | 4:13 am
    A new publishing aggregator to rival Smashwords is in town. Within the last few years e-books have become more and more popular and the publishing industry has gone through some big changes. Digital distribution has made it easier than ever before to bring your book to an audience and Draft2digital is the newest tool for budding indie authors. Created by self-published writers, Draft2digital is a new online publishing service that is free to sign up to. There’s no charge for uploading any of your books or for publishing them online. Draft2Digital claim to give you a very high level of…
 
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    Occam's Razor by Avinash Kaushik

  • Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

    Avinash Kaushik
    9 Feb 2015 | 2:28 am
    Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of…
  • The Complete Digital Analytics Ecosystem: How To Win Big

    Avinash Kaushik
    12 Jan 2015 | 1:35 am
    The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. When someone played the omg, it is all so complicated (!!) card, I took the opportunity to sketch a picture of the entire ecosystem to highlight…
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
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    Conversation Agent - Valeria Maltoni

  • Dark Side of Achievement Culture and a Belief in Great Work

    Valeria Maltoni
    1 Mar 2015 | 2:15 am
    Making Sense: Do as I say, not as I do. We are immersed in a culture that worships at the altar of drive and ambition, yet we still need time (and space) to make things happen. Ironically, the very same organizations fail to walk the talk. The dark side of America’s achievement culture. Quartz: I’d say it took me about seven years after leaving the law firm to let the demons go—to not feel like I was always falling behind my own expectations, or what my peers were doing, or what my parents thought, or my own supposed potential; to view my time intrinsically, as well as instrumentally.
  • Thoughts on #SMWNYC 2015

    Valeria Maltoni
    28 Feb 2015 | 10:29 am
    What brought us here? Where are we going next? If I were to summarize the topics and conversations we had this past week at Social Media Week in New York City#, I would group them into two main questions. I attended the sessions that took an honest look at problems, and what people are doing to alleviate them. By far the most engaging conversation was the one that happened on stage the third day of the conference during the session on Fostering Self-Disruption, Collaboration and Innovation at Large Companies. Having worked at many large companies I was looking for perspective. Beth Comstock,…
  • How to Become a Conversation Agent My Inbound Bold Talk

    Valeria Maltoni
    26 Feb 2015 | 11:30 am
    Last September I joined about 10,000 people at Inbound in Boston. By far, that has been the largest conference I have even attended. Because I find more intimate settings better for getting to know people, the challenge for me was how to shrink such a potentially daunting experience into parts with greater human interaction. In addition to the privilege and joy of sharing comments on how to become a Conversation Agent, these are a few random things I did to scale the experience that made it enjoyable and productive: commit to a track -- the day I took the stage for the bold talk (see below),…
  • Marketing and Where Technology and People Meet

    Valeria Maltoni
    25 Feb 2015 | 2:21 am
    The sessions I am attending at #SMWNYC focus on measurement, the attention / intention tension / influence, video content, and the future. It is a fairly broad range of topics. If I were pressed to provide a main theme to group them all it would be where technology and people meet. That is where marketing needs to be, and it better have its integration together. Convergence of technology and everything Internet of things, data big and small, devices, mobility, advertising, analysis and research, even communications -- we rely on technology to do more, hopefully to learn better and improve how…
  • How to Commit to Change

    Valeria Maltoni
    24 Feb 2015 | 2:21 am
    “The tendency to stick to the status quo, lack of urgency, present bias, and social norms come together in a perfect storm resulting in a lack of appetite to switch utility providers.” [Natalie Spencer] What helps us commit to change? In a two-part post, Spencer outlines why it is not as easy to make a change, even when we might be motivated economically and how aspects of human nature do help. [h/t Experientia] Marketers know that increasing the sense of urgency with deadlines, using the counter-intuitive tactic of limiting options, and presenting the benefits upfront do work in enticing…
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    Mobile Demystified

  • Save the date: Waterfall & SXSW Happy Hour

    Krissy DeAngelis
    23 Feb 2015 | 12:08 pm
    It’s Thursday night, you’re in Austin, TX for some big music festival and you’re in the mood to meet some interesting people. Good news, we’ve got you covered. Waterfall is kicking off the craziness that is SXSW by sponsoring the Austin Tech Happy Hour. There will be zero presentation decks or speakers with agendas. There will be creative thinkers, tech geniuses, entrepreneurial spirits, prizes and, of course, flowing beverages. Last year, Austin Tech Happy Hour attracted over 500 people. This year is shaping up to be even bigger. Please join us for cocktails and conversations. Where:…
  • Digit: A Role Model for Command-Based Messaging

    Sam Balter
    20 Feb 2015 | 6:37 am
    Digit is an automated savings service I have been using for a little over a month now– and I absolutely love it. In a nutshell, Digit analyzes my spending, siphons little chunks of money out of my checking account, and puts it in a secure Digit savings account. It helps me save by only taking small amounts of money that I don’t really even notice. One of the most amazing things about Digit is their way of communicating. Unlike most banking and budgeting services, Digit has no app, no complex spending charts, no goal setting; and the best part of all– it all takes place over text. What…
  • 16 Coupon Types you can use today – Definitive Guide to Discounting

    Sam Balter
    18 Feb 2015 | 4:40 am
    SMS providers work with retailers, restaurants and other companies who love to deliver coupons. Delivering offers to your customers is one of the strongest ways a brand can acquire new users and engage existing ones. The most effective offers balance engagement and profit margin. Engagement is measured by the efficacy of a campaign; for example, the percentage of people who complete a desired goal, such as coupon redemption. Profit margin is how much money you will make on each offer. As a general rule of thumb, the lower the profit margin, the better the offer for consumers, and therefore…
  • Mobile Messaging is not what you think it is…

    Krissy DeAngelis
    11 Feb 2015 | 4:07 am
    When people ask me what I do for work, I sometimes hesitate to answer. Not because I’m embarrassed, or because I work as a furry character in a costume, but my response, “I work in mobile marketing” is usually met with a long, awkward pause. I’ve come to realize this stems from a misconception surrounding mobile messaging and the perception that some may have towards this industry. But why is that? Part of it comes from the belief that mobile messaging equates to intrusive spam. Let’s just put that idea to rest right now. At some point in our lives, we have been struck with spammy…
  • The Evolution of POS: What to consider when purchasing a new Point of Sale system

    Sam Balter
    9 Feb 2015 | 4:15 am
    Point of Sale systems are changing, and brands who are ready to take advantage of this transition are going to benefit the most. The increase in Bluetooth, NFC (Near Field Communication) and other forms of phone based payment are becoming more prevalent, and systems like ApplePay (Bluetooth), Google Wallet (NFC) and LevelUp (QR codes) will soon become mandatory for new POS machines.  More importantly, the touch screen and digital display POS machines coming from vendors like Square and Paypal are going to encourage customers to interact with POS systems, allowing them to take actions like…
 
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    B2B Marketing Asia

  • 7 Ways You Can Make The Most Of Email Marketing

    Suraj
    26 Feb 2015 | 10:26 pm
    With mobile, social media and big data (still having a problem with it?) maturing into mainstream trends, it seems traditional email marketing is bound for the history books. Or is it? Amid all this innovation and game-changing, there is a strong case for our humble mailing lists remaining the best digital channel for generating revenue. The Year of Email Marketing? 2013 was the year of mobile, and 2014 the year that big data adoption went mainstream. But according to eConsultancy, email is not going anywhere. In their recent industry census of over 1,100 in-house marketers, 68% of…
  • 3 Hacks for Irresistible Content – Inspired by Brain Science

    Suraj
    13 Feb 2015 | 1:22 am
    In today’s content-saturated world, marketers face an uphill struggle. According to Rexi Media, audiences forget 90% of any content they consume. Studies also show a decreasing attention span among Millennials. We have 3 hacks that could help you leave a lasting impact on your audiences – all based on the science of how our brains respond to content. Days Of Advertising Past Neuroscience as a sales ‘secret weapon’ is hardly new. It all began with ads and films inserting frames with subliminal messaging to exploit our brains’ pattern-seeking tendencies. Psychologists failed to…
  • B2B Telco and ISP Marketing Challenges Today

    Anol
    5 Feb 2015 | 11:01 pm
    The spectrum of service offerings from telecom companies and internet service providers, especially on the B2B side, are getting broader exponentially. Profit margins from traditional bread-and-butter services are thinning, while the lines between telecom companies and technology vendors are blurring. Now that the cloud and virtualisation era is upon us, telcos and ISPs are cashing in on their subscriber bases. They have started offering managed services, Software as a Service, and Infrastructure as a Service solutions. Whether by reselling, white labeling third party solutions, or developing…
  • Mad Men Must Die

    Suraj
    30 Jan 2015 | 12:01 am
    There was a time, when advertising was all about Mad Men in tailored suits tippling away in smoke-filled rooms and, occasionally, talking copy. Their dominance in the industry is over. The Times They Have A-Changed Once upon a time, we were easily seduced by ad copy; when the “Mad Men” were the rockstars of our time. Today, we have the web guiding even the most uninformed prospect. More so in B2B purchases where sometimes up to 80% of the decision is made even before contacting sales. As a marketer, life’s getting harder with shifting content consumption habits. With social media…
  • Best of B2Bento 2014

    Suraj
    15 Jan 2015 | 12:43 am
    Hope your year is off to a great start. Let some of our most read posts from last year guide your marketing thinking (we even had a post that made B2B marketers look at online dating in new light!). What are your top marketing priorities for the year? See how you can sharpen your campaigns for getting decision-makers on board with our marketing campaign model canvas. And make sure you avoid some common mobile marketing mistakes we have noticed. Or if your aim is to move into new markets this year, remember to go beyond just translation of your content. Try out new approaches in telling your…
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    Joseph Ratliff

  • Our Unfortunate Ignorance Of Connectedness

    Joseph Ratliff
    23 Feb 2015 | 10:00 am
    Everything is connected. From the flower blooming in the spring, to your next door neighbor.  From the clouds in the sky, to the planes flying in that sky. Everything is connected. And we’re ignorant of that connected nature of things.  It’s all part of one big system, one big moving “machine” and chaotic mess at the same time.  It is all connected. We think we are “above” this connected nature of things, we think we are special as humans.  It is this ignorance that will lead to our extinction from this planet. Yes, we are highly evolved, but those natural systems are still…
  • Poem: We Wander, We Wonder, We Weep

    Joseph Ratliff
    20 Feb 2015 | 9:35 am
    Humans. We wander this Earth, our only shot at understanding something much bigger. We wonder about the stars, the Universe, the meaning of life. Then we weep as we harm, chastise, and even kill each other over our own fabricated misunderstanding of it all. We wander our own land, yearning to discover how we are in fact connected to it. We wonder about the enormous set of life processes we call Nature, desperate to be able to re-create the magic it provides us. Then we weep, as our own fabricated world known as “industry” tears at the delicate fabric of Nature and slowly…
  • 7 Ways To Spot a “Big Idea” In Copywriting

    Joseph Ratliff
    19 Feb 2015 | 1:59 pm
    By Jack Forde at CopywritersRoundtable.com (A free subscription is waiting for you at the link above, plus $78 in free reports) “It takes a big idea to attract the attention of consumers and get them to buy your product.” – David Ogilvy Big ideas. Some say they’re they single toughest thing to master, when it comes to writing winning copy. David Ogilvy famously said, in addition today’s opening quote above, “I doubt if more than one campaign in a hundred contains a big idea.” And yep, even us “vets” of the trade sometimes latch on to an idea that isn’t as big…
  • What Happened To Meaning?

    Joseph Ratliff
    16 Feb 2015 | 1:38 pm
    Meaning. It’s that deep sense that you’ve just witnessed something that touched your life.  It’s that feeling you get when you are with friends (or family), and you’re all laughing uncontrollably at the stupidest of things. It’s that feeling deep down, that THIS is why you’re alive. You watch a movie, and at the end you get that feeling like you’re connected to something way beyond yourself. It’s when you feel like you’re connected to humanity (you know what I mean, and if you don’t, well…). We’ve lost the deep, true…
  • David Carr – A King of His Craft, Who Blazed His Own Path

    Joseph Ratliff
    13 Feb 2015 | 3:27 pm
    David Carr. I only knew him from his Twitter feed (@carr2n), the documentary titled Page One: Inside the New York Times, and finally, a sporadic reading of his column The Media Equation. I had, at one point, subscribed to the print version of NYT, but found it archaic and quite frankly, behind the times. But because of David, I paid attention to the NYT. So, David Carr reached me through the digital world … which from what I’ve read about him, wasn’t the way you might expect. He was one of the true print journalism guys, but with vision. He realized that the digital medium…
 
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    Imagine Your Reality : Holistic Business Coaching

  • How to get Employees Engaged

    taylor
    25 Feb 2015 | 11:00 am
    In both Drive and The DNA of the Resilient Organization, the authors both discuss how to get employees engaged in their work and in the decision making processes of the business. The author of Drive points out that the traditional belief that employees don’t like to work and have to be motivated by extrinsic reward doesn’t effectively empower employees. Instead he argues that conventional notions of success don’t work for many people, and that instead its important to find intrinsic motivation, which allows people to take on responsibility for the work they do, and perhaps…
  • The Intrinsic motivation behind your business

    taylor
    18 Feb 2015 | 11:00 am
    When I first started my business, one of the most important discoveries I needed to make was what would motivate me to work at my business day in and day out, especially if I didn’t get clients right away. Seven years later, I can say that my intrinsic motivation and rewards is more essential than ever, for while I do have clients and I get paid for my services, what is important is now how I am rewarded externally, but rather how the work I do feeds my soul and inspires my creativity. In Drive, by Daniel Pink, the author explains that external rewards only get us so far, and can…
  • How the individual creates the team

    taylor
    11 Feb 2015 | 11:00 am
    In the DNA of the Resilient Organization, the author makes an excellent about building teams, when she notes that in order to build a team the focus must be on each individual on the team. The classic saying about teams is that there is no I in team, but the problem with such a perspective on teams is that the needs of the individuals can be ignored, which can actually hurt the team. Additionally if an individual isn’t empowered in the team, it can be hard for the individual to take on a role that allows him/her to help the team succeed. Individuals are nurtured within a team when the…
  • I’m now on Youtube

    taylor
    9 Feb 2015 | 11:00 am
    I have recently created a youtube channel, where I’ll be answering questions about business development and sharing tips and insights into how to improve your business. You can subscribe to my channel here. Below is an example of one of the videos from my channel: The post I’m now on Youtube appeared first on Imagine Your Reality : Holistic Business Coaching.
  • The Symptoms of a Dysfunctional Business

    taylor
    4 Feb 2015 | 11:00 am
    Whenever someone tells me they are having trouble with their marketing (a common symptom of a dysfunctional business) I know that problem is only the tip of the iceberg. Inevitably their are other problems in their business which either are begin ignored or aren’t recognized as problems, because the focus is on marketing. Sandra Suran, author of DNA of the Resilient Organization, makes a similar observation, noting that if you want to discover problems with the processes or structure of an organization, you can find the symptom of such problems in the accounting department. The actual…
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    B2B Marketing Blog | Webbiquity

  • 48 Phenomenal SEO Guides, Tips & Tactics

    Tom
    24 Feb 2015 | 3:11 am
    As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer, “changes aren’t permanent. But change is.” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Image credit: Stone Temple Consulting Search engine algorithms are constantly being updated. SEO practices which may be very effective one day are useless the next,  and then actually invite penalties, before being once again ignored. So what’s an SEO professional to do? Which tactics are most likely to stand the test of time–and…
  • Seven Expert Google Analytics Guides

    Tom
    18 Feb 2015 | 4:01 am
    You’ve likely at some point come across the contention that humans only use 10% of our brains’ capacity (which is a myth,  though a popular one). The science fiction thriller Lucy delves into one writer’s imagining of what human beings may be capable of if we were somehow able to use 20%, or 50%, or more of that capability. Image credit: iMedia Connection It’s almost certainly less of a myth that most companies use 10% (or less) of the website visitor data available to them. Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half…
  • How to Build Content That Attracts the C-Suite

    Tom
    16 Feb 2015 | 3:17 am
    Guest post by Tom Whatley. Getting in front of senior decision makers is a common struggle among marketers. When it comes to C-Suite marketing, cutting through the noise and creating content that senior executives will find valuable is hard. There is a methodology that can make this process easier. It’s a methodology that’s helped companies such as NetSuite, SAS and Ixonos to build trust with the senior decision makers in their target market and, eventually, secure seven figures in sales pipeline. Before we dive in, there are some foundational elements you should be aware of. There…
  • 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

    Tom
    10 Feb 2015 | 3:12 am
    As Wallis Simpson, Dutchess of Windsor, famously said, “You can never be too rich or too thin. Or have too many social media marketing statistics.” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. Image credit: Business 2 Community How effective is social media in comparison to other digital marketing channels? Do consumers actually listen to brands? Do brands actually listen to consumers? How does B2B social media marketing differ in effectiveness from B2C…
  • How to Optimize Events with Social Media [Infographic]

    Tom
    4 Feb 2015 | 3:26 am
    Guest post by Dave Landry. Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Connect with other event attendees on social media. Find event pages on Facebook or Google Plus and join in conversations. During the event, post updates with photography or prepared graphics. Let those not present…
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    Blog

  • Why we’re hosting Marketing United

    jeff.slutz@myemma.com
    25 Feb 2015 | 5:54 am
    If you haven’t heard, we’re hosting the first annual Marketing United conference April 29 – May 1, 2015 in the beautiful city of Nashville. It’s a huge leap to go from the idea of “Wouldn’t it be cool if we hosted our own conference?” to the reality of  “We’re hosting our own conference this April, and you all should totally come.” So I caught up with our VP of Marketing Grey Garner to talk about how we got here, why we decided to host Marketing United and what sets it apart from all the other marketing conferences out there.
  • 5 questions with Ann Handley

    jeff.slutz@myemma.com
    23 Feb 2015 | 7:31 am
    If you've ever dipped a toe into content marketing, then chances are good you've found Ann Handley's expert tips and advice. As the Chief Content Officer at MarketingProfs and best-selling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Ann has inspired and helped countless marketing pros get better at what they do. That's why she was one of our first calls when it came to finding experts to speak at Marketing United. And after reading this quick interview, you'll see why we're so excited to have her. 1. What are you most looking…
  • Email automation: What we’ve learned and where we’re heading

    jeff.slutz@myemma.com
    18 Feb 2015 | 12:08 pm
    Okay, I’m just going to say it: if you’re not incorporating automated messages into your email strategy, you’re missing out on some of the best-performing emails that you’ll ever create. Automation is a robotic-sounding word, but it really means sending timely, relevant messages to customers based on key interactions or milestones in their customer lifecycle – milestones like signing up, making a first purchase, renewing a subscription or even just having a birthday. Stuff that’s actually the opposite of robotic. Automation is a hot topic among…
  • Q&A from our Ultimate Guide to Growing Your Email List webinar

    jeff.slutz@myemma.com
    17 Feb 2015 | 12:26 pm
    Christopher and I had a blast sharing email list growth tips during the Ultimate Guide to Growing Your Email List webinar. Here’s a link to the recording (login required) in case you missed it. Big thanks to MarketingProfs for not only hosting us, but also for sending us all the questions we couldn’t get to during the Q&A. So, we thought we’d grab a handful of the best ones and answer them here on the blog. How many of these ideas and suggestions are applicable to B2B? All of them! I know we used a lot of examples from retail and B2C, but the important thing to…
  • Q&A with Jay Baer, best-selling author of Youtility

    jeff.slutz@myemma.com
    16 Feb 2015 | 6:49 am
    We’re super excited to have Jay Baer, best-selling author of Youtility and founder of Convince & Convert, as one of the keynote speakers for Marketing United. So excited in fact that we couldn’t wait until April to start firing marketing questions at him. And Jay was good enough to fire back with this video. He gives a sneak peek of his keynote at Marketing United, shares his thoughts on the big digital marketing conversations happening in 2015 and reveals the one thing you need to try when visiting Nashville. Register for Marketing United today at the advanced rate and save…
 
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    Yodle Company Blog

  • How Email Marketing Elevated a California Spa

    Melissa Lachman
    27 Feb 2015 | 10:36 am
    “We see a lot of patients and it’s important for us to regularly communicate with them,” says Sue Ardilase, office manager at Riverwalk Medical & Wellness, an established medical spa in Corona, California that offers a range of services from laser hair removal to acne treatments. It’s unsurprising then that Sue was particularly excited to start using Yodle’s email marketing tool when she became a client last summer. And it has become increasingly important as the spa has generated more leads and secured a higher volume of clients as a result of their online marketing campaign…
  • How to Get More Reviews (Without Fishing for Compliments)

    Francesca Di Meglio
    26 Feb 2015 | 9:01 am
    No one wants to fish for compliments. But if you run a business, having online reviews can be critical for staying competitive. As a result, you have to learn how to ask customers for online reviews. Here are four tips on how to approach the “ask” in the most effective way possible. 1. Ask when your customer is smiling. You can increase the odds of getting a positive review by having good timing when you ask for it. Make every interaction with customers positive by going above and beyond to help them. As soon as you see that knowing look of appreciation after a job is done, ask the…
  • Yodle Employees Speak: What is Online Marketing?

    Angelica Diamond
    25 Feb 2015 | 9:19 am
    While most small business owners know that an online presence is important to their company, some are still unsure of everything the term “online marketing” actually entails. It’s easy to assume that as a brick-and-mortar business, your customers will find you or perhaps you’ve been doing well for years without online marketing so why start now? But the truth is that online marketing is beneficial – and necessary – to every kind of business, and it encompasses a lot. Online marketing is not just about the sale. It’s also about building a great reputation and finding ways to keep…
  • Have I Got News For You

    Radley Moss
    24 Feb 2015 | 10:17 am
    Planning for the future is important if you are a small business owner. This week’s installment in our “Have I Got News For You” series includes content on how to set up a business that works with your life plan as well as considerations for retirement. Among other things we also cover the latest SBA initiative for financially supporting small businesses. Have you recently read any articles that on small business issues that piqued your interest? Please share them with our small business community in the comment area. “Setting up a Small Business that Works with your Life Plan:”…
  • Calling All Accountants

    Radley Moss
    19 Feb 2015 | 2:18 pm
    If you’re an accountant we know how busy you are at the moment but you may want to take a few minutes to read an article that Yodle’s President of Local Paul Bascobert authored earlier this month for Accounting Today. In a piece headlined “It’s W2 Season – Are You Ready?” Paul shares what marketing activities accountants should focus on to make the most of their equivalent to Black Friday. To see Paul’s specific suggestions on how to win new business, protect your existing client base, and build for the future during tax season, check out the full article here. Even if you…
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    Crenshaw Communications

  • 5 Ways To A PR-Worthy Company Linkedin Page

    Michelle Han
    27 Feb 2015 | 8:02 am
    As the most overtly “professional” of the social media platforms, Linkedin is an important and necessary part of any good public relations program. While fans look for inspiration on Instagram or Pinterest and journalists hang out on Twitter, those more focused on business — prospects, clients, partners, and employees for a given company — inhabit Linkedin. With an estimated 347 million users, and still growing, it’s not wise to ignore! Here are five ways to make sure your company’s Linkedin page is working to support your PR goals. Have a killer front…
  • What PR People Should Know About Analyst Relations

    Dorothy Crenshaw
    25 Feb 2015 | 7:41 pm
    Image by patrisyu from freedigitalphotos.net Most B2B technology companies and the PR agencies who represent them understand the value of industry analysts as part of a strong PR program. Journalists often look to analysts to confirm trends, deliver insights, and add quotes and credibility to their profiles on specific companies and sectors. Cultivating analyst relationships over the long term can result in positive coverage in the trade press, and many are influential with general business media as well. Some top tech companies actually consider analyst relations more important than media…
  • A Public Relations Situation: One In An Occasional Series

    Marijane Funess
    24 Feb 2015 | 7:01 am
    We in the PR agency world consider ourselves fairly expert at handling delicate client situations. Here we will occasionally share some examples of how our team has successfully defused, or even leveraged, a potentially negative situation. This post considers the case of the fired journalist. In recent weeks our team set up a couple of interviews that went well until the PR team members who “owned”each reporter relationship followed up to see about a pub date and, after a few communications, discovered the writers had been let go. One journalist stayed in touch and though the…
  • Can PR Scale?

    Dorothy Crenshaw
    19 Feb 2015 | 11:32 am
    There’s an interesting question buried at the end of Tom Foremski’s recent  broadside against the PR Council’s move to redefine what PR agencies do. The post is about the term “earned influence” to describe the work of the modern PR practitioner and move PR beyond the classic “earned media” outcomes that some feel are outdated. (For the record, Foremski thinks it’s a useless and disingenuous term.) But the other question is more provocative. It’s a fundamental challenge that he says limits our industry and could threaten the growth of…
  • 5 Things You Should Never Ask Of A PR Agency

    Marijane Funess
    18 Feb 2015 | 7:18 am
    A successful partnership with a PR agency should fill needs and solve problems in creative, strategic and mutually beneficial ways, and a good PR firm will go the extra distance to please. There are times, however, when clients need to know what’s not appropriate to ask of their agency. So, how does a business know what’s off limits? With apologies to Stacey and Clinton, here are five examples of “What Not To Ask.” Don’t ask your PR firm to perform (media) miracles. More than once a client has demanded that their PR agency commit to generating a certain number…
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    Business 2 Community

  • Top 5 Business Challenges for Management Consulting Firms

    Lee Frederiksen
    1 Mar 2015 | 9:30 am
    Anyone in the management consulting industry knows that today’s firms face a host of business challenges, some age-old and some brand new. The forces driving change are many and various. Disruptive technology, the rise of new business models, and the pressures exerted by intense global competition are transforming the marketplace. At Hinge, we wanted to build a focused understanding of the top issues that are occupying firms in 2015 – and what that means for the industry at large. So we got down to research. Diving into the Research In order to find the answers, the Hinge Research…
  • Sales Coaching – Too Bad it Doesn’t Happen More Often

    Richard Ruff
    1 Mar 2015 | 9:30 am
    Sales coaching People who are knowledgeable and experienced in sales excellence know sales coaching is worthwhile; it can make a difference; and it needs to be a priority. Sales pros agree sales coaching is a necessity if you want a world-class sales team. While most sales leaders agree about the importance of sales coaching, most also admit “the job isn’t getting done.” Many great companies start sales coaching initiatives with tremendous energy and commitment. Far fewer exit the other end of the tunnel. Two developments increase the urgency for a renewed dialogue about getting sales…
  • Care to Share? Leverage Your Intranet for Employee Connection Idea Sharing

    Paul Marcotte
    1 Mar 2015 | 9:15 am
    An employee suggestion box (also known as the Idea Share Exchange application in Intranet Connections), is a traditional part of many businesses that dates back to the early 20th century. The success of a suggestion box is tied in large part to the perceived value that a suggestion box brings for both employees and management. In some businesses, the suggestion box is that dusty old box in the corner of the staff room that hasn’t been opened in years. For other companies, the suggestion box is an integral part of the company’s success. Perhaps the most famous example of business…
  • 3 Tips to Test Your Way to Better Ads

    Sarah Burns
    1 Mar 2015 | 9:00 am
    As a search marketer, you likely rigorously test email copy and landing pages, but what about your ad copy? Search ads need love too. Testing search ads can provide marketers with valuable insights and data about how ad creative impacts overall campaign performance. The more you test your ad copy, the more highly optimized your ads will be, resulting in more compelling messaging that speaks directly to your prospective customers’ needs and solves their problems. This leads to higher conversion rates and saves you from writing endless amounts of ad creative that doesn’t resonate with your…
  • Christopher Daniels On His TNA Experience; Whether WWE Is A Good Fit For Samoa Joe

    Shawn Rice
    1 Mar 2015 | 8:53 am
    Formerly known as “The King of the Indies”, Christopher Daniels is a 22-year veteran of the squared circle. Now, he is a star for Ring of Honor. Daniels recently did an interview with ABC News affiliate WPVI-TV to promote Tommy Dreamer’s “House of Hardcore 8″ event in Philadelphia, and the following are some interview highlights: On keeping in touch with Samoa Joe and whether he would be a good fit in WWE “Absolutely. I do keep in contact with him. I think any company that gives Samoa Joe an opportunity is going to benefit and be happy. I think Joe is a great performer. His last…
 
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    Insivia Marketing + Web Design

  • Small Ways to Add Big Personality to Your IT Site

    insivia
    27 Feb 2015 | 10:02 am
    Offering managed IT services or implementing VOIP may not seem like the most thrilling service offerings. And some people go so far as thinking these offerings are downright boring (gasp!). Never forget, though, that your services are very much needed. And just because IT stereotypically may not be the sexiest industry, there are plenty of ways to step up your game when it comes to showing off your brand. The first impression people have of your business is often your website. So, it’s time to make it more fab than drab. Here are four small ways you can add big personality to your IT site:…
  • Improve Your Business Presentations with Prezi

    insivia
    24 Feb 2015 | 7:57 am
    Engaging presentations with effective visuals can be key when trying to capture your audience’s attention. Each day we’re constantly bombarded with information and if you’re anything like me, my attention span seems to be thinning day by day. We’ve all sat through someone’s presentation slide after slide trying our best to ignore the text message that just popped up or the Facebook notification that just came in on our iPhone. So, if you’re looking to put together an exciting presentation that will actually keep your audience’s attention, your first thought might not want to…
  • When Custom Development is the Right Business Solution

    insivia
    18 Feb 2015 | 6:50 am
    One thing I’ve learned over the years in marketing is that if you’re not challenging yourself to come up with new ideas, your efforts will eventually plateau. A robust amount of leads won’t just magically come in each month when you put your marketing on autopilot. But maybe your company is set with its services and products. Then what? Well, it’s time to get creative. Offer these services and products in a new way. You can sell the same thing for years as long as you adapt the way you’re selling it. To do so, many are turning to custom development, like apps and microsites or…
  • Marketing Campaigns You Can Fall in Love With

    insivia
    13 Feb 2015 | 9:26 am
    Valentine’s day is a time for love, chocolate and marketing. No, really. We’ve seen an increase in spend and a growing number of purchases outside of the traditional spousal gifting in recent years. February 14 has grown to be a very important date to marketers. But don’t stifle the brilliance displayed during holiday campaigns to one day or season! Learn how you can take tactics from successful Valentine’s day marketing campaigns and translate them  to your everyday marketing strategies. Starbucks & Match Not everyone is lucky in love, so Starbucks and Match.com decided to team…
  • How Your Website is Costing Your Law Firm Money

    insivia
    2 Feb 2015 | 12:26 am
    Everyone is always looking for the next big sell. Marketing plans are created, meetings held, proposals approved. And yet, your revenue isn’t where you would like it to be. It’s time to take a different approach. So, let’s look at the face of your firm: your website. This is your first impression, digitally speaking. With This is your first impression, digitally speaking. With 94% of people stating they feel websites with good design are more trustworthy, it’s no surprise that your website has a direct effect on your revenue. Below are four ways your website could be costing your law…
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    Value Acceleration

  • Simple Solutions To Complex Problems

    valueacceleration
    24 Feb 2015 | 7:38 am
    As regular readers know, I criticize the airlines a lot, and for good reason. And occasionally they do something really good, and I have to give them kudos. This one is from Southwest Airlines, and it was simple and cool. For those who don’t know me, I am vertically challenged (that is a PC way of saying I am short). This is actually a benefit when flying in most ways, especially when it comes to leg room. However, it makes it very difficult to see into the overhead bins. Countless times I have stood on the seat to look into the bin to make sure I didn’t leave anything. Turns out…
  • The Problem With Process Management

    valueacceleration
    17 Feb 2015 | 7:03 am
    When we first talk with people about applying process management, they often think rigid processes or bureaucracy. People also can show countless examples of process gone wrong. My friend Allan Hauge, Vistage Chair in St. Louis, tipped me off to this article, which includes a stunningly great example of process gone wrong from a CEO who is a process fanatic. In the article the CEO notes the biggest PR fail he has ever seen (and I would agree) caused by rigid adherence to a process. Every process is perfectly constructed to produce the results it does and that one was no exception. To really…
  • Who Is Responsible For Customer Intimacy?

    valueacceleration
    10 Feb 2015 | 7:21 am
    Trick question you say: Everyone in the company. Well maybe, but who is the driver responsible for making sure it happens. One can answer the CEO because he/she sets the tone and culture for the company as a whole. Ok, I’ll buy that. I was belatedly looking at an article entitled The Role of the Mid-Market CEO in Customer Intimacy from last December, and went off the rails at much of its content. Given that it was published by Chief Executive, I was even more surprised at how wrong the article was in so many ways. The author starts by asking if Marketing should be responsible for it…
  • Lean Marketing

    valueacceleration
    3 Feb 2015 | 7:24 am
    I first posted about this back in 2009. Unfortunately it is only getting worse. As with many useful approaches, terms are co-opted by others and “basterdized.” This is what has happened to the term Lean Marketing. As I noted before, Lean is “…about removing waste from a process, or eliminating wasteful processes all together.” This is true of Lean Marketing as well. Too many people with an agenda to sell you want you to believe that Lean is about doing things with a small budget. Well wasting a small budget is still waste. The size of your budget is not what…
  • Super Bowl 2015 Commentary

    valueacceleration
    2 Feb 2015 | 1:18 pm
    As I do each year, along with countless others, here’s my thinking on this year’s crop of Super Bowl ads. (I already posted on the two puppy ads.) There were lots of good ads this year as each year, so I’ll focus on the few that stood out for me, for various reasons. The ad I thought was best over all was the Bud Brewed Hard Ad. It was well done, and delivered its message effectively, and right in the face of its craft-brewed competitors. I thought both of the Doritos ads were fun and not as tasteless or juvenile as some have been previously. People have been making a big…
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    ViperChill

  • How to Build a Profitable Website in 2015 in the Best Niche Online

    Glen
    24 Feb 2015 | 6:55 am
    Welcome to my first ever blog post in 2015. It comes before I embark on a huge Facebook series which I promise will be worth the premium price I was originally planning to sell the information for. I realised that before I talk about how to utilise Facebook to grow a huge audience and make money, you have to be confident in the website you’re going to promote. The niche I’m going to reveal to you today is so amazing and something you’ll be so passionate about that I rented out a four-floor office and hired four full-time staff just to build a serious website to cover it.
  • Source Phoenix Review: A Live 2-Week SEO Case Study

    Glen
    27 Oct 2014 | 8:13 am
    Over the coming fortnight you’re going to hear a lot about Source Phoenix, a product being launched by Alex Becker but not something I would call an Alex Becker product. Alex has pulled together other highly successful SEO’s – such as Kotton Grammer and Dan Anderson – to show how they’re making over $300,000 per month combined. I’ve purchased a lot of Becker’s products but have only ever promoted one (which was incidentally my first big affiliate promotion ever). Similarly when everyone was pushing Cloud PBN I was telling people to stay clear because…
  • Why I’ll Keep Growing My Private Link Network After Google’s “Crackdown”

    Glen
    25 Sep 2014 | 5:02 am
    In early 2007 I fell asleep on a bus home from college. I had a weird dream that I saw Jane Copland, Rebecca Kelley and Rand Fiskhin (all of SEOmoz at the time) sitting at the front of the bus. The conversation we had wasn’t very interesting, and it probably shows a very geeky time of my youth, but it does highlight one thing: Even at 16 I was crazy about SEO and the communities discussing it. In the last 72 hours the SEO world has gone crazy about the news that PBN’s (Private Blog Networks) are being hit by Google. The one person I’ve looked up to all of this time, Rand…
  • SEO and the Stock Market: How to Profit from Google Penalties

    Glen
    12 Sep 2014 | 4:33 am
    We all know that Google updates can be highly frustrating, especially when Google are never forthcoming about exactly what changed and what you can do about it if you feel you were unfairly penalised. For some though, Google changes can slice millions of dollars off the valuation of your company. When Panda 4.0 was rolled out on May 22nd, Retail Me Not’s stock dropped 10% or in other words, Google’s change helped to wipe $170 million from their market cap in a single day. While eBay also took a hit on the same day, estimated to have lost rankings for up to 80% of long-tail…
  • 72 Hours Only: How to Become a Podcast Millionaire

    Glen
    8 Sep 2014 | 9:51 am
    I recently did something I’ve never done before: Whipped out my credit card in the middle of a packed club and punched my digits into an order form to purchase a WordPress plugin. It’s a plugin that has totally transformed how I look at publishing information online and something I expect to use for many years to come. It has nothing to do with writing, however. Instead, it’s designed to help make your podcast easier to digest for your audience, and easier to grow for you. Here’s the kicker: It’s only available for 72 hours, or when 300 licenses are sold.
 
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    IttyBiz

  • How soon should you follow up with people?

    Naomi Dunford
    26 Feb 2015 | 12:00 am
    Ingrid asks this question: “I’m wondering if there is a good number of days I should wait before I follow up with someone who requests information about my services. I have a brochure that I email out with pricing and package details, and I don’t know if there is a field-tested “right” number of days I should hold off before contacting them again. How soon is too soon, and how long is too long?”   Good question, Ingrid. Here’s what we can tell you. The answer to this question depends heavily on at least three factors. Factor #1 – The industry you’re in and…
  • Is it dangerous to have faith in a positive outcome?

    Naomi Dunford
    23 Feb 2015 | 7:11 pm
    Every now and again, a topic comes up that just won’t die. You get into a conversation about it with your lover over a bottle of wine, and then it comes up at the coffee shop, and then it comes up in a book you’re reading, and soon enough Steve Harvey’s talking about it on Family Feud. For the last couple weeks around here, that topic has been faith. Mr. Slick Sunglasses and I have been having a lot of conversations about a lot of topics, and sooner or later, they’re all coming back to faith (which seems optional) versus worry (which seems mandatory). Does worry serve…
  • On Learning and Keeping Stuff

    Naomi Dunford
    19 Feb 2015 | 9:39 am
    Every now and again, because I am cosmopolitan and widely read and worldly, I run across something that has nothing to do with business that might be of use to your fine self. (Like this one, which incidentally received several thousand votes for a Best of IttyBiz reader survey we ran in 2010. I wasn’t sure whether I should be delighted or offended. I’m still not sure, but I’ve moved on.) Anyway, speaking of moving on, I present you with an excerpt from The Life Changing Magic of Tidying Up, by Japanese cleaning consultant Marie Kondo. It seems to me that there are readers of this blog…
  • Should you pay for referrals?

    Naomi Dunford
    12 Feb 2015 | 9:50 pm
    Susan asks this question via the Request Line: “Should I pay people for referrals? I have a fairly new coaching practice and I’m not sure what the best way is to get people to refer other clients to me. I have a few clients so far but I always feel awkward asking them for referrals and I was thinking that offering something like a commission might be a way to get them motivated. Help?” Good questions, Susan. Let’s see what we can do. Paying people for referrals seems like a simple idea on the surface, but it has a few tricky factors you have to take into consideration.
  • Success Generally Happens After This Part

    Naomi Dunford
    9 Jan 2015 | 12:00 am
    A few weeks ago a client brought us two domain names and asked which one he should choose. Both names were perfectly fine – one was a little more geared towards SEO keywords, and the other leaned towards being better for personal branding. Which one to choose? What choice would give better results? The answer is: It kind of doesn’t matter. People’s first tendency – and I mean all people, not “those stupid ones who are nothing like you and me” – is to overestimate the importance of a single decision. We like to believe in the power of fate and how one specific choice determines…
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    The Online Community Guide

  • Initiator Inequality

    Richard Millington
    26 Feb 2015 | 9:22 pm
    Participation inequality is a bunk idea. Initiator inequality is not. Most people are happy to follow the crowd and not risk social rejection. Finding the people that are happy to initiate things (events, discussions, new ideas), put themselves up for acceptance/rejection is more difficult. Build a list of people that have put themselves forward to do things within the group. Most of the ideas will be bad, don't worry about that, let them know you always want to hear their ideas. Soon they'll have an idea you can help them implement. 
  • Why Evidence Doesn't Change Someone's Mind

    Richard Millington
    26 Feb 2015 | 10:39 am
    Imagine a friend reads an article which uses scientific references to prove that vaccinations might be linked to autism.  He doesn't have a scientific background to critically examine the evidence, so he adopts the belief and finds others that feel the same. The belief becomes core to their group identity. The more he advocate in favour of this belief, the more heavily he is accepted as a member of the group. He feel united in a common cause. He's in the powerful numerical minority.  Let's call this group the believers.  Now an opposing group…
  • Flood of Traffic

    Richard Millington
    25 Feb 2015 | 1:36 am
    What would you do if your community suddenly received a flood of traffic? My article in The Guardian today. Also follow #fbsprint for the best advice from our SPRINT Europe event today. 
  • Abandoning The Fixed Idea

    Richard Millington
    24 Feb 2015 | 4:58 am
    We need to do more audience research and better audience research.  If we do it right, we'll overcome our fixed idea. 2 years ago we had a client who planned to launch an online community. She conducted interviews with 10 to 15 members. In about half the transcripts, the interviewee wasn't initially blown away by the idea. Gradually, however, she talked them around. Can you spot the problem?  She's not going to have that depth of interaction with every prospective members.  Most are simply going to think it's not a good idea. The community is dead upon…
  • Design An Organisation For A Community, Not A Community For An Organisation

    Richard Millington
    23 Feb 2015 | 6:15 am
    Yammer and Zappos are changing how they work internally. 37 signals did the same a long time ago.  Many other organisations are tinkering with their top-down hierarchical structure in favour of a community-driven approach.  And what does a community generally consist of? Smaller, autonomous, empowered groups. Overlapping groups for communication/relatedness. A single, high-level, source of what's new in the community. Boundaries that people have to cross to be accepted as members. Opportunities for each individual to take on additional effort. Heavy emphasis on casual, social,…
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    Personal Branding TV

  • Personal Branding – How to Create Your Video Bio

    Regina
    25 Feb 2015 | 8:17 am
    William Arruda explains the concept of a 3D video: Video is a critical tool for personal branding. It helps you build emotional connections with people who are making decisions about you. It is critical for finding a job and for building your network.
  • Mike Michalowicz Interview – Reach Personal Branding Interview Series

    Regina
    28 Dec 2014 | 3:15 pm
    __________________________________________________________________________________ Adopting An Entrepreneur Mindset   William Arruda interviews Mike Michalowicz on Thursday, January 8, 2015 at 12:00 noon Eastern-US-NYC   Listen to the Interview—-> Click the microphone.   This interview is sponsored by: International Coach Federation Known for launching 3 multimillion-dollar companies, all before his 35th birthday, Mike Michalowicz, is our distinguished guest for the January 8, 2015 Reach Personal Branding Interview at 12 Noon Eastern-US-NYC. Mike will discuss his latest…
  • Dorie Clark Interview – Reach Personal Branding Interview Series

    reachproducer
    27 Jul 2014 | 8:20 pm
    Reinventing You: Define Your Brand, Imagine Your Future Click the microphone to download the audio replay >>> Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally.   This interview is sponsored by: Harvard Business Review and Forbes…
  • Executives – Create Your Video Bio

    Regina
    7 Jul 2014 | 9:23 pm
    Here’s a how-to video for creating a video bio that William Arruda produced for videoBIO. It gives executives the step by step plan for using video for personal branding.
  • Jeremiah Gardner Interview – Reach Personal Branding Interview Series

    reachproducer
    28 May 2014 | 2:12 pm
    How Lean Brand Development is Changing the Game Click the microphone to download the audio replay >>> The Lean Startup methodology has taken the world by storm. With the concept credited to Eric Ries in 2011, the term “lean” refers to an expedited and waste-free solution to launching a startup company. The lean method can reduce the market risks and sidestep the need for large amounts of initial project funding and expensive product launches and failures. If the lean philosophy works to more effectively launch a product, could the same philosophy work to launch a brand? Our guest…
 
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    BlogNotions - Marketers

  • Love advice is not good marketing advice

    Drew McLellan
    27 Feb 2015 | 5:29 am
    As we celebrated Valentine’s Day this month – there were many  uttered in the name of love. I want you to remember that in most cases, they don’t work as well as marketing maxims. Love advice is not good marketing advice. In fact, in general I might suggest that you shun cupid’s advice when it comes to marketing your organization. Let me give you a few examples. Absence makes the heart grow fonder: While this may be true in human interactions, buyers have a very short attention span. When your marketing is sporadic or worse – nonexistent, you…
  • When Bad Things Happen to Good Leads – Part 2

    Dan McDade
    26 Feb 2015 | 8:02 am
    In part 1 of this series we discussed the troubling statistic that 70 – 94% of leads generated by marketing are ignored by sales. Part of the problem is the misuse of valuable data that results from marketing contact. The first type of data we’ll look at is what we call the “pipeline” disposition*. A “pipeline” disposition is a prospect that is just one or two touches away from being converted to a sales-ready lead.
  • Small Changes Big Influence – Science Behind Persuasion (infographic)

    Francisco Perez
    26 Feb 2015 | 7:34 am
    Influencing and persuading others is something that we all have to do at one time or another. It might be very simple things like getting your children to do their homework without a struggle or asking your partner to do the washing up, or it could me more complex situations like persuading a business colleague to support a proposal or a customer to make a purchase. Whatever the situation may be, we would all like to be more influential and persuasive, but how? Scientists that have studied the persuasion process for over 60 years have discovered that the more traditional approaches that we…
  • When Bad Things Happen to Good Leads – Part 1

    Dan McDade
    24 Feb 2015 | 8:33 am
    There will be a ton of ink (and cyber ink) dedicated to lead nurturing this year. Most of it will be about using marketing automation to nurture leads. In and of itself, marketing automation is not a bad thing. More accurately, it’s a good thing being used badly by most companies. But that’s not what this blog is about.
  • Getting Traffic From Facebook, Guide To Hashtags, Build Links Safely, Speedlink 8:2015

    Francisco Perez
    21 Feb 2015 | 8:35 am
    Hi everyone, hope you all had a great and productive week! Recent reports from Shareaholic indicates that Facebook is one of the biggest traffic referral social sites. Following behind is surprisingly Pinterest and Twitter on a close third position. With Facebook driving massive amounts of traffic, no wonder many marketers are using the platform. If you are using Facebook as one of your marketing platforms, you should know that there are many ways to optimze your campaigns, and perhaps you might not even be using it that well. There’s a lot of confusion around how we can optimize our…
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    The Digital Letter

  • The Duopoly of Ridesharing

    Ken Yeung
    28 Feb 2015 | 6:27 pm
    Not sure if you heard the news, but it seems that Uber is in the process of raising yet more money into its coffers in order to maintain its growth. In doing so, the company wants to bring in $2.8 billion in new capital at a $40 billion valuation. Not to be outdone, competitor Lyft has its own funding news too: it’s raising its seventh round at a $2 billion valuation. Such is the pattern between the two of these ridesharing-type companies. In the marketplace, it’s pretty safe to say that Uber is perceived to be the leader with Lyft trailing behind it. It’s almost akin to…
  • The ‘Mobile-First’ Yahoo: 575M Monthly Active Users and a New Suite of Dev Tools It Hopes You’ll Use

    Ken Yeung
    19 Feb 2015 | 3:51 pm
    Yahoo has doubled down on its investment in the mobile space, with CEO Marissa Mayer clearly putting her proverbial stake in the ground and declaring that her company is a “mobile-first” one. At Yahoo’s inaugural mobile developer conference (formerly known as Flurry’s Source conference), it was made known that Flurry would be the de facto platform for developers and she also took the time to reintroduce the developer ecosystem to the brand new Yahoo Developer Network. It’s pretty well-known that Yahoo is late in the game to court developers, especially as bigger…
  • Yahoo’s Next Step In Its Mobile Revival Involves Pitching It To Developers

    Ken Yeung
    18 Feb 2015 | 5:02 pm
    We’re just hours from Yahoo’s first-ever mobile developer conference and people are wondering how the event will turn out. What exactly will CEO Marissa Mayer and her team of executives announce and how will it benefit not only developers but advertisers as well? There’s certainly no question that as Yahoo has made a big deal about its mobile advances, it has done so without really putting an emphasis on the developer ecosystem. Over 35 acquisitions have been made in the past couple of years, but certainly if Yahoo is looking to tout its credentials in the space, it…
  • Scaling Self-Publishing Interests on Flipboard

    Ken Yeung
    9 Feb 2015 | 12:43 pm
    Just shy of a year following my decision to no longer be a reporter for The Next Web, I’ve continued to be enthralled by the hustle and bustle in the tech industry, from funding announcements, product releases, acquisitions, and more. And my role at Orange Silicon Valley (see disclosure) requires that I keep up-to-date on the latest happenings, all for various reasons. Naturally I’ve been looking into tech solutions to help me navigate the massive amounts of content being churned out across the Internet, including but not limited to, Evernote, Delicious, Twitter (favoriting),…
  • With Work, Facebook Aims to Consolidate All of Our Social Engagement (and Data) Under One Platform

    Ken Yeung
    21 Jan 2015 | 6:00 am
    The battle for being social in the enterprise has heated up once again. Earlier this month, Facebook announced that it was launching a new offering specifically for businesses. Called Work, it’s intended to close the gap between the personal and the professional identities people have on the social network. With the introduction of both a mobile and desktop application, Facebook seeks to connect the next 5 billion people, not only for those around the world in under-served countries, but also in a whole new segment: within the workplace. Until now, Facebook had been primarily an…
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    David Horne

  • Conversations: Nathan Kotny

    David Horne
    4 Feb 2015 | 8:33 am
    Not too long ago I had a fun conversation with Nathan Kotny. We talked about his project Draft (which I’m writing in now), product development and continual improvement. His insights were great. I loved how Nathan talked about … Read more → The post Conversations: Nathan Kotny appeared first on David Horne.
  • What I Use

    David Horne
    1 Jan 2015 | 4:30 am
    As you know, I don’t get in many arguments with people about what technologies they use. My stance has always been to use what enables you to do the best work you can do. However, … Read more → The post What I Use appeared first on David Horne.
  • Listastic 2014

    David Horne
    28 Dec 2014 | 9:41 pm
    Sayonara 2014! Close enough, right? Time for another year-end recap of my favorites from the last year. Before we jump in, I’d love to learn about the cool things you have planned for 2015. Hit … Read more → The post Listastic 2014 appeared first on David Horne.
  • Talking Shop on Digital Marketing Radio

    David Horne
    14 Nov 2014 | 7:02 pm
    A few weeks ago I had the pleasure of speaking with Digital Marketing Radio creator David Bain. If you’re interested in listening to us talk shop about agency life and where digital marketing is  headed, click here. … Read more → The post Talking Shop on Digital Marketing Radio appeared first on David Horne.
  • Script Treatments: Final Pitch and Level 7

    David Horne
    9 Nov 2014 | 5:20 pm
    I’ve been working on a few short film ideas. After pitching them to a few folks, I narrowed down to the top two and wrote treatments. Let me know if you think one of them … Read more → The post Script Treatments: Final Pitch and Level 7 appeared first on David Horne.
 
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    Digital, Branding, Experiential & Promotions Insights | Moosylvania Blog

  • 6 Ways to Ace a Career Fair Interview

    Mike Wienke
    26 Feb 2015 | 6:30 am
    The days are getting longer. And the nights aren’t quite as cold. That can only mean one thing. It’s intern hunting season again. Agencies across the country are looking far and wide for great talent, and that can only mean one thing – career fairs. These annual rites of passage bring together job seekers and job offerers in a rich and complex ritual that can only be described as exhausting. As the summer approaches, I’ve had the opportunity to represent Moosylvania at some recent career fairs and talk about the opportunities available through the Moosylvania Internship…
  • Creative Interest

    Scott Hunt
    19 Feb 2015 | 9:30 am
    Agencies are full of clever, versatile and passionate people – or at least they should be. The culture of a shop and the caliber of creative opportunity is what recruits and retains those talented individuals. They, in turn, add to the ultimate success of a company.If your agency isn’t brimming with such people, here are a few insights into the minds and motivations of creative types that will keep the best and brightest by your side.Great work attracts great talentOne seemingly universal trait creatives share is the desire to be part of making (wicked-cool, awesome) stuff. So, as your…
  • What it Means to Become a Lifestyle Brand

    Rachael Vida
    12 Feb 2015 | 6:30 am
    Nowadays, there are so many products out there on the shelves that the plethora of choices can make your head spin, causing you to freeze up or even hold off on buying something altogether out of uncertainty and frustration.Living in today’s digital age, with a world of information at our fingertips, what makes a brand stand out from all the rest?To really connect with any consumer, you have to know what’s important to them. You not only have to fully grasp the lifestyle they aspire for, you must reflect it. You have to be able to communicate that you not only have a functional product,…
  • The Problem with Problems: Changing to a Solutions-Focused Mentality

    Mary Delano
    5 Feb 2015 | 6:30 am
    “What is one thing I could do to make this better?” was a question posed by the speaker at our annual company meeting a few weeks back. While this seems blatantly straightforward and somewhat uninspiring, the process of actually asking yourself the question and then working to answer it can be a game changer.The speaker, Dr. Jason Selk, the former Mental Training Coach for the St. Louis Cardinals and author of the best sellers 10-minute Toughness and Executive Toughness took us through his method for training yourself to be a more solutions oriented person, or as he calls it –…
  • Does Anyone Give a S#*t About Banner Ads?

    Michael Harris
    3 Feb 2015 | 6:30 am
    Crazy stat: on average, 28 seconds of every minute spent with major media, by US adults 18+, is done so in the digital space (eMarketer September 2014). Combined with TV, that number climbs to 49 seconds. What does that mean to marketers… I believe the adage is, fish where the fish are.However, with the shift in marketing budgets from traditional to digital over the last several years, there’s an ongoing debate concerning the viability of digital media, specifically with regards to display advertising (banner ads).Do they work? Do people see them? I am sure you’ve seen the story…
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    PropelGrowth

  • Developing Buyer Personas For Financial Services

    trendspotters@propelgrowth.com (Phil Donaldson)
    22 Feb 2015 | 4:00 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). The following is a guest post by Emilie Totten, Marketing Manager at Synthesis Technology. 12 months ago, I was hired as head of marketing for Synthesis, a financial services technology firm that provides marketing and data solutions to investment companies. As a “newbie” to the fintech industry, I was amped up for the challenge but had no idea how difficult it would be to identify, attract, and engage a financial services audience. There’s one thing I learned right away – this industry is a beast!
  • Does Your Sales Presentation Put Prospects To Sleep?

    trendspotters@propelgrowth.com (Phil Donaldson)
    15 Feb 2015 | 4:00 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). Death of a Sale by PowerPoint Back when I was running a fintech software company, I was subjected to a lot of boring sales demos. One particularly painful experience involved a 120-slide sales presentation by a technology vendor that wanted to partner with us. I was one of three people in the room. They started with the “vanity slides” detailing how great their company was, then dove into detailed slides about every feature of their product. Fifteen minutes into the meeting, I was about to pull a “Ruth…
  • How To Optimize Your Outbound Marketing Program

    trendspotters@propelgrowth.com (Phil Donaldson)
    3 Feb 2015 | 3:00 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). Outbound marketing continues to be an effective way to bring in qualified leads — particularly if it is tightly integrated with a strong inbound strategy. To clarify, outbound marketing techniques are based on your effort to initiate a conversation with the customer, as opposed to the other way around (a.k.a inbound marketing). Examples of this approach include email, telemarketing or cold calling, events and traditional advertising — any effort where you are broadcasting a message with the intention of…
  • 18 Signs That Your Marketing Content is Irrelevant

    trendspotters@propelgrowth.com (Phil Donaldson)
    27 Jan 2015 | 3:00 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). In her new book Digital Relevance, Ardath Albee mentions that an Adobe study found that “76% of marketers think marketing has changed more in the past 2 years than it did in the previous 50.” Yet in financial services, I continue to see marketers cling to old ways in spite of the fact that they’re becoming increasingly irrelevant. Financial services technology is notoriously difficult to market. Yet the industry has also been very slow to adopt modern digital and content marketing principles…
  • Optimize Your Inbound Marketing Program

    trendspotters@propelgrowth.com (Phil Donaldson)
    21 Jan 2015 | 10:28 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). Inbound marketing is all about attracting and engaging your audience with online content that answers a question or fulfills a need. But many FinTech marketers struggle with developing a strategy that will help them get the most out of their inbound investment. One challenge companies face when developing content is gearing the right message to the right person. A lot of marketers target their content to senior decision makers only, neglecting the needs of the other stakeholders involved in a buying…
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    Pamorama | Social Media Marketing Blog

  • How to Promote Your Event With Social Media Marketing

    Pam Dyer
    16 Feb 2015 | 4:18 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • 7 Ways to Raise Facebook Engagement [Infographic]

    Pam Dyer
    31 Jan 2015 | 3:19 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • 3 Proven Ways to Dramatically Improve Website Traffic

    Pam Dyer
    10 Jan 2015 | 8:21 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • 10 Ways to Get More People to Read Your Content

    Pam Dyer
    20 Dec 2014 | 4:55 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • How to Use Twitter Cards in Social Media Marketing

    Pam Dyer
    14 Dec 2014 | 5:54 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
 
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    DR4WARD

  • How Can Self-Compassion Help You Succeed? #infographic

    Dr. William J. Ward aka DR4WARD
    24 Feb 2015 | 3:26 am
    How Can Self-Compassion Help You Succeed? #infographic Happify I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use…
  • What Data And Insights Do Mobile App Developers Need To Succeed? #infographic

    Dr. William J. Ward aka DR4WARD
    24 Feb 2015 | 3:25 am
    What Data And Insights Do Mobile App Developers Need To Succeed? #infographic Personagraph I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it…
  • Which Type Of Corporate Change Is Most Difficult And What Are 5 Ways To Navigate Change? #infographic

    Dr. William J. Ward aka DR4WARD
    24 Feb 2015 | 3:24 am
    Which Type Of Corporate Change Is Most Difficult And What Are 5 Ways To Navigate Change? #infographic The Creative Group I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly…
  • What Are The 7 Stages Of Small Business Success And The Critical Success Factor At Each Stage? #infographic

    Dr. William J. Ward aka DR4WARD
    23 Feb 2015 | 4:29 am
    What Are The 7 Stages Of Small Business Success And The Critical Success Factor At Each Stage? #infographic Infusion Soft via pakwired I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers…
  • What Is The U.S. Consumer Perception Of Counterfeit Electronics? #infographic

    Dr. William J. Ward aka DR4WARD
    23 Feb 2015 | 4:20 am
    What Is The U.S. Consumer Perception Of Counterfeit Electronics? #infographic USA.Canon I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it…
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    Darren | Slaughter

  • Marketing to New Homeowners

    Sam
    27 Feb 2015 | 3:32 am
    Home Improvement Spending Was More Than $350 Billion in 2014 Since the 2008 crash, home improvement spending has increased from $281 billion, to more than $350 billion in 2014 as homeowners learn to appreciate the value of improving rather than moving. One statistic that indicates that people simply are developing a great love for home improvement is the fact that new homeowners are one of the largest spending groups on renovations. As a contractor, this is an ideal target marketing group for contractors. While homeowners have learned to make their home into the home of their dreams, they…
  • A Contractor Marketing Plan in One Infographic

    Darren
    25 Feb 2015 | 3:46 am
    A lot of contractors contact us because they have struggled with marketing; from what to use to how to use it. If you fall into that category, then this infographic is ABSOLUTELY for you. I suggest you save this post for the weekend or a time when you can relax with a cup of coffee and go through this line by line, and you will see exactly how you should market your construction company. From social media to blogging to video to traditional advertising. All you have to do is be able to read through the lines of some of this information, and your next 18-months is laid out for you.  …
  • Construction Website Design is Like New Construction

    Darren
    24 Feb 2015 | 3:00 am
    Designing a great website is a lot like building a house. As a contractor, you know that it is important to use quality materials and expert skill at every level of home construction. The same is true for your professional construction website design. If you do things right the first time, the work is less expensive and stressful in the long run. Skimping on quality rarely pays off. Foundation: Design The basis of your website has to be a quality design that can be developed to change and expand as your business does. When you build a house, the first weeks are spent laying a foundation that…
  • Contractors: Before Adding a Mobile Site Increase Your Responsiveness

    Darren
    23 Feb 2015 | 4:08 am
    If you have asked your resident technology guru if you need a mobile website for your business, he has probably said yes. This is his job, to convince you that you need every aspect of modern technology applied to your business, but he is not necessarily correct. There are many reasons why a responsive website is better for your company than adding a mobile website to your existing online infrastructure. What is the difference? The first logical question to this claim is, “What is the difference between a mobile website and a responsive website.” The answer could change how you…
  • Facebook as a Confidence Factor? It’s Here!

    Darren
    19 Feb 2015 | 5:24 am
    Remember a few years ago I told you social media had the ability to replace testimonials as a serious confidence factor? Well Hubspot did a survey where 80% of the respondents had this to say about Facebook. Contractors who thought Facebook wasn’t useful, take note! It’s costing you business! The post Facebook as a Confidence Factor? It’s Here! appeared first on Darren | Slaughter.
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    Webolutions

  • March Guest Experience Menu – World Tea Tour

    Elizabeth Lauterbach
    26 Feb 2015 | 11:00 pm
    Considering that tea is one of the most popular drinks in the world, it is quite likely that many of you enjoy tea on a regular basis. In many countries, it is a part of daily ritual or a mark of status and luxury. However, tea started out as much more than just an enjoyable drink. While no one is sure of its origins, some believe that it started out as a health tonic in ancient China and has slowly spread around the world. The world of tea is absolutely... Read More The post March Guest Experience Menu – World Tea Tour appeared first on Webolutions.
  • Humanize Your Brand – People Buy from People

    Jody Martin
    9 Feb 2015 | 2:41 pm
    While watching this year’s Super Bowl, several friends asked my opinion on whether companies that run ads with little or no reference to their products or services are exhibiting marketing professional excellence. The simple answer is “Yes!”  This can be a very powerful strategy when the goal is to humanize a brand and create an emotional bond. The Always “Like a Girl” campaign is the perfect example of why this is a fantastic marketing strategy. Which would you rather see; a message about the importance of boosting girls’ confidence in... Read More The post Humanize Your Brand…
  • Super Bowl Ads: Examples of Brand Experiences

    Doug Griffin
    9 Feb 2015 | 2:32 pm
    This past Super Bowl between the New England Patriots and the Seattle Seahawks had a record-setting audience. That is not only great for the game, but also for the advertisers who spent about $4.5 million for 30 seconds, reaching an estimated 111.3 million viewers. We were entertained by a great game along with some Super Bowl ads that offered wonderful brand experiences. Some of the best offered not only an advertisement, but also examples of experiential marketing that add legs beyond their spots that aired during the game. McDonald’s One... Read More The post Super Bowl Ads: Examples of…
  • Don’t Miss Out: Join Webolutions Revolutions at the Denver Fight for Air Climb!

    John Brackney
    9 Feb 2015 | 1:18 pm
    There’s still time to join the Webolutions Denver Fight for Air Climb team! We’re proud to be a corporate sponsor for the 10th Annual event that benefits the American Lung Association! As we plan our ascent of Denver’s Republic Plaza (the tallest building in the Mountain West!) on February 22, we invite you to start your own team, join the Webolutions Revolutions team or participate as a donor and make a contribution today! The Climb This “vertical road race” has climbers race up 56 floors (1,098 steps) all in support... Read More The post Don’t Miss Out: Join Webolutions…
  • Quick Promote on Twitter – Faster Advertising in Social Media Marketing

    Carrie Gottschalk
    9 Feb 2015 | 8:55 am
    There are many ways to promote your business online using social media marketing. Twitter has now introduced a new feature in 2015: quick promote. This feature is similar to a boosted post on Facebook and is a fast and easy way for businesses to get their content in front of most people on Twitter. According to Paul May, CEO of Austin-based startup @Buzzstream, “The ability to promote a Tweet directly from the Tweet Activity Dashboard is a huge win. Being able to quickly pinpoint content that’s performing and then target people who... Read More The post Quick Promote on Twitter –…
 
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    Austin & Williams Unplugged

  • Think Online Reviews Don't Matter? Think Again.

    24 Feb 2015 | 9:46 am
    Everyone has an online reputation. Unless you’ve decided to unplug from modern life and live on the island from Lost, you have an online reputation. Own a business? You definitely have one. Are you a doctor, dentist, accountant, attorney or other professional? You can bet that someone, somewhere has posted their opinion of your work—and it may not be as favorable as you’d like. The plain truth is more than 80% of consumers read online reviews before using a business. In fact, if you didn’t come to this blog through an Austin & Williams’ link, you might be…
  • Best Practices for Generating Breakthrough Ideas

    17 Feb 2015 | 2:06 pm
    The best brands are those that stand out by behaving differently, not simply for the random sake of being different, but because they find a unique and compelling way in which to connect with their audience to forge a relationship that is remarkably meaningful. These are the brands that get celebrated. These are the brands that create an excitement that moves them from product-status to popular culture phenomenon. Unfortunately, this doesn’t happen often enough for many reasons: Fearful clients. Weak agencies. Crowded categories. Commoditization. Laziness. The list goes on. Here are a…
  • Get Off the Carousel

    9 Feb 2015 | 12:43 pm
    The content slider has been a website staple for years. But as with most trends, they eventually come to an end. Unfortunately, many companies are trying to justify and hold on to that piece of their website. Many reasons are used to defend the slider, but in the end, it’s a practice that should be eliminated from your site. Here are a few reasons why: You’re hiding content The defense I hear most often is that the rotating carousel is needed to highlight different divisions or products and give them equal weight. But the truth is you’re not giving them equal weight because,…
  • 2015 Super Bowl Ad Recap: The Good, the Bad and the Meh

    3 Feb 2015 | 7:54 am
    It’s Super Bowl time again! As a long-suffering fan of the New York Jets, watching the New England Patriots play in the biggest game of the year is pure torture. Thank goodness for the commercials because without them, I would have definitely switched to the Puppy Bowl. Last year I assembled a crack team of experts (aka my kids) to praise those spots that entertained us and ridicule those that fell short. At 6 p.m. I announced I wanted to get the band back together for another round of glory! And I was greeted with a deafening silence. I even tried to bribe them with an offer of cake,…
  • Deflated Expectations

    29 Jan 2015 | 8:25 am
    Cleaning out my office, I came across the October 2006 issue of Business 2.0, a magazine that’s been out of print since late 2007. As I prepared to toss it, the cover story grabbed my attention: The Next Disrupters: They’re gunning for Google. And Skype. And Citibank, Ford, Oracle and AT&T. Meet 11 companies whose breakthroughs will change everything.” Wow! These must be killer companies! So who are they and how did they change everything? A look at a few: NetVibes—a widget dashboard that was supposed to make Yahoo! and others obsolete. It was sold in 2012.
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    Marketing and Social Media by us

  • SEO Package vs. Custom SEO by Lisa Chapman

    Lisa Chapman
    10 Feb 2015 | 6:00 am
    Can a Search Engine Optimization Package Deliver Results – Page One Google? Did you know that 70% of your Target Audience uses online search to find your service or product, and 75% of them never click past the first page of results? What is SEO? According to Wikipedia, “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (‘organic’) search results.” It’s not always about getting visitors to your site, but getting the right kind of visitors. That’s what MOZ proclaims at the…
  • How to Create a NEW LOGO for your Small Business or Professional Service by Lisa Chapman

    Lisa Chapman
    21 Jan 2015 | 11:51 am
    Find Logo Designers – Fast, Affordable and Amazing Quality One of my favorite clients recently approached me with the need to have a logo created. He has a professional consulting practice, a website and a blog. The Problem: his brand hasn’t been developed and he wants a new logo to give it punch and memorability. I’m going to show you exactly how to get your quality custom logo designed for $5! Logo Ideas My client wants to use the image of an anchor. So I jumped online and performed a quick search on Google Images for the keyword term ‘anchor logo’. See what it returned for anchor…
  • An Entrepreneur Shares His New Business Ideas by Lisa Chapman

    Lisa Chapman
    29 Nov 2014 | 8:01 am
            I Want to Start a New BusinessA Real Case Story As told by Brian Cox Im about to share some of my business ideas with you, and I would like to hear your comments and feedback. I want to help people with their budgets and 1040EZ forms. This is the reason why: I know that some individuals (my target customers) need a quick loan during the Holiday Season. My future customers may think along these lines: Because I live paycheck to paycheck, how will I get quick money for Holiday gifts?I know Im going to get fleeced, but Ill probably just get a tax refund anticipation…
  • Your Newsletter Can Be Quick, Easy and POWERFUL by Lisa Chapman

    Lisa Chapman
    22 Oct 2014 | 10:59 am
    How to Steal your Audience’s Attention and Beat Your Competition SME Rand Fishkin HOT OFF THE PRESS: I just found this beautiful approach to building recognition of your brand, increasing your audience, adding real value to the online conversation & knowledge base, and making it all very easy. That’s a tall order and might seem like a lot of work – even overwhelming. But it’s not. The most brilliant approaches are often the simplest. The email newsletter below came from one of my subject matter expert’s (SME’s) newsletter subscription. I subscribe because I know that they…
  • Advertising Infiltrates Your Child’s Life by Lisa Chapman

    Lisa Chapman
    23 Sep 2014 | 1:34 pm
    Save Your Child from Financial Failure It’s no secret that America’s children are growing up in a society dominated by media and advertising. But do we fully understand the power these messages have over our children, and how drastically it affects their financial future, even the very quality of their lives? In this post, we’ll consider: How manipulative advertising targets children The powerful emotional appeal to BUY has them hooked “Immediate gratification” is introduced at a tender age Advertisements influence toddlers, then escalate with each target age And how advertisers…
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    OnQ Marketing » Blog

  • Marketing Ideas for Car Dealers

    Quentin Aisbett
    19 Feb 2015 | 11:37 am
    A lot sure has changed since I first wrote about car dealers and digital back in 2011. Back then I wrote about Ford and other manufacturers leading the way but unfortunately leaving their dealerships behind when it came to moving their advertising spend into digital. At the time the local car dealer still owned the […] Marketing Ideas for Car Dealers is a post from: OnQ Marketing
  • Australian Marketers Suffering From A Crisis of Confidence With Content

    Quentin Aisbett
    4 Jan 2015 | 3:44 pm
    How can it be that Australian marketing professionals consider their content marketing efforts less effective than last year? Could they be suffering from a crisis of confidence? The Content Marketing Institute in partnership with Australia’s Association for Data-Driven Marketing and Advertising recently compiled their third annual report, Content Marketing in Australia 2015: Benchmarks, Budgets and […] Australian Marketers Suffering From A Crisis of Confidence With Content is a post from: OnQ Marketing
  • How Digital Impacts The Local Retailer? [STUDY BY GOOGLE]

    Quentin Aisbett
    15 Dec 2014 | 2:20 am
    Many local retailers think that the rise of digital has lead to a downturn in business, suggesting that they can’t compete with the online shopping experience. But according to a recent study commissioned by Google, digital can in fact enhance your business, if used properly. In ‘The 3 New Realities of Local Retail’ Google outlines […] How Digital Impacts The Local Retailer? [STUDY BY GOOGLE] is a post from: OnQ Marketing
  • Web Design: Can Less Really Be More?

    Matthew Davis
    1 Dec 2014 | 2:24 pm
    Excessive complexity is evidence of a lack of thought and design. Simple, thoughtful sites are far more effective at generating conversions. Underlying all of the chatter about flat design, minimalism, and user experience design, there’s a simple principle: complexity does not lead to positive user experiences. Unfortunately, many businesses aren’t paying attention to the message. […] Web Design: Can Less Really Be More? is a post from: OnQ Marketing
  • Marketers Still Not So Confident with Digital

    Quentin Aisbett
    27 Nov 2014 | 7:12 pm
    Less than half of Australian digital marketers feel highly competent in digital marketing. That’s what the Digital IQ Index 2014 published by Digital Chameleon found when they researched a sample of brand, agency, and media organisations. To me it says a couple of things…. (i) Maybe digital marketers are a modest lot and being not […] Marketers Still Not So Confident with Digital is a post from: OnQ Marketing
 
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    Scholes Inbound Marketing Blog

  • The Website Design Scrolling Bubble Is Going to Burst & Why That’s Good News

    12 Feb 2015 | 8:00 am
    When agencies and web designers are asked to create a new site or rebuild an existing one, they naturally want to make something fresh and exciting. Today, that often means a website with pages that have a long scrolling look and behavior. Sometimes entire websites are one long scrolling page, using parallax web design to achieve a 3D look as well as other special effects. And many website design and development platforms such as WordPress come with themes that have built-in responsive templates that can function similarly.     Whether you like all this scrolling razzle-dazzle is a…
  • SEO Worst Practices: These Schemes Will Backfire

    16 Dec 2014 | 8:00 am
    Search Engine Optimization (SEO) is all about improving your search rankings so you get found online by qualified prospects. Since that’s the whole point of being online, it’s important to do SEO right. But many companies find that their SEO efforts are disappointing — rankings are low, and so are site visits. Sales staff are muttering that the website isn’t giving them any leads. If you’re the webmaster or responsible for inbound marketing, you’re probably wondering what you’re doing wrong. Many company websites still try to drive up their rankings using dubious techniques…
  • 5 Tips to Keep in Mind When Launching Your Company Blog

    22 Sep 2014 | 1:30 pm
    There are blogs you probably subscribe to and enjoy reading for both your business life and your personal interests. But when it comes to writing your own business blog, how do you get started? Maybe your company doesn’t currently have a blog and you know you need one but feel a little late to the party.  Or maybe your company does have a blog but it needs  some revamping and TLC.  Your business blog is a chance for you to offer your customers and potential customers something that will help them solve a problem or give them advice to improve their work life.  It is a…
  • Use RSS Emails to Boost Marketing Engagement and Customer Happiness

    27 Aug 2014 | 7:00 am
    Really Simple Syndication (RSS) has been around for quite a while and can still be used in creative ways as part of your overall content marketing strategy, to tailor content and improve marketing engagement.  In general, RSS feeds provide a way for us to easily keep up with our favorite blogs, news headlines and other website content. It allows us to choose what we want to see when we want to see it and get updates without having to constantly check our favorite blogs or sites for new content and updates.
  • Outbound Marketing is Alive and Kicking - with the Help of Inbound Marketing

    4 Aug 2014 | 8:30 am
    Inbound marketing is where we and other marketers have been putting our focus. We want to design an engaging and targeted experience for our customers and potential customers, striving to meet their needs so they will continually come back to us when they need our services or expertise. Inbound marketing is largely about creating content that appeals to your dream customer. As a method of sharing your "awesomeness" with the world, inbound marketing refers to your marketing efforts focused on attracting customers, interesting these customers, and getting these same customers to…
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    Smedio - Business Ideas Worth Sharing

  • The Ultimate Guide to Creating a Killer Explainer Video

    Douglas Idugboe
    27 Feb 2015 | 10:54 am
    It used to cost multiple thousands of dollars, and was tedious, to create explainer videos. Now that explainer video creation tools like VideoMakerFX have made it easy and affordable to create, this infographic created by Quicksprout serves as an “Ultimate Guide to Creating a Killer Explainer Video”. With this infographic, in combination with explainer video creation tools like VideoMakerFX, you now have what you need to create killer explainer videos that convert. Source: Quicksprout   The post The Ultimate Guide to Creating a Killer Explainer Video appeared first on Smedio…
  • How to Use Social Media for Effective Customer Engagement

    Stan Roach
    3 Feb 2015 | 10:19 am
    How to use social media for effective customer engagement? Everyone’s aware of the might of social media. From creating a phenomenon out of the lesser-known, sharing content far and wide, to making videos go viral, we’ve witnessed the ease with which people gain and spread information through the various social media platforms. While a majority of us use these platforms for fun and entertainment, some of the top global companies have made using them an integral part of their marketing communication activity. And why not? After all, that’s where everyone is, right? What better way to…
  • 5 Companies Doing Blogging Right

    Douglas Idugboe
    26 Jan 2015 | 12:20 am
    Having a company blog and blogging strategically have become nearly as standard as having a logo. Obviously the latter comes first, but the former is something regularly launched alongside a business’ website. From offering prospects and customers a chance to consume informative content, to giving a glimpse of your company’s culture, to improving your SEO strategy, blogs can pack a powerful marketing punch. While straight emulation is never a good idea, it can be beneficial to learn from others who have realized blogging success. Here are some valuable tips from five companies that are on…
  • Metrics That Will Matter to Your Business This Year

    Nick Rojas
    19 Jan 2015 | 11:14 pm
    What metrics should your business focus on this year? With the holiday season fully behind us, we’re looking towards 2015 and embracing the challenges we’ll be facing in the New Year. Prosperity is always high on our wishlist for success in our upcoming fiscal year, and metrics can play a key role in measuring our shortcomings and analyzing our triumphs. With hundreds of different options available for analysis and the many different trends to follow, one can easily become lost in the online jungle of items at our disposal. Social media is still on the rise and businesses both large and…
  • Is Print Media Marketing Dead, or Just Different in 2015

    John Sollars
    29 Dec 2014 | 10:56 am
    In the beginning, there was print media. It was an almost magical way to send out a message and get people to buy things they needed (and sometimes things they didn’t need). Then, along came the Internet. It created 2-second attention spans, and destroyed traditional direct marketing – or did it? Many marketers these days say that snail mail is dead. The reality is that it’s evolved. Print Media Marketing Still Alive According to research from BIA Kelsey, direct mail still has 43 per cent of the total share in local retail advertising. Pitney Bowes also found that 76 per cent of…
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    Great B2B Marketing

  • How to Beat Larger Competitors at B2B Marketing and Sales

    Christopher Ryan
    23 Feb 2015 | 10:27 am
    Let’s face it – there is only one leader in every business category: Apple in smartphones, Wal-Mart in retail, Cargill in food processing, Microsoft in computer software and Wells Fargo in banking. This is equally true in smaller market segments. More often than not, you are not going to be the biggest company in your space and will have to adjust your strategy accordingly. I’ve spent a lot of my career as a so-called market “underdog.” I actually enjoy being in this position. Certainly there are some disadvantages. For example, the big dog company has more marketplace awareness. As…
  • In B2B Marketing, Everything Counts

    Christopher Ryan
    9 Feb 2015 | 9:43 am
    When my sons were in high school, I used to tell them that everything they did during their high school career counted. Not just their grades, but also their participation in sports and extracurricular activities would be seen and evaluated by future employers and especially college admissions people. Their performance in every class could mean the difference between being accepted into the university of choice or a college they had to settle for. So how does this lesson apply to B2B marketing? Glad you asked! I mean that the simple things you take for granted or fail to execute properly can…
  • How to be a Great B2B Marketing Coach

    Christopher Ryan
    27 Jan 2015 | 1:14 pm
    In honor of Super Bowl week, I thought I would explore just what it takes to be a great B2B marketing coach. Hopefully you won’t have to deal with issues like injuries and deflated footballs. But regardless if you are solely responsible for your B2B marketing efforts, or manage one or more people, you need to accept the responsibility for moving the ball forward.  Here are six strategies to help you accomplish this: Don’t keep running the same plays. By same plays, I mean that you don’t mix up your media or messaging. Over time, running the same marketing campaigns targeted at the same…
  • The Economic Value of Your Company Brand

    Christopher Ryan
    21 Jan 2015 | 2:25 pm
    I was a guest speaker for The Center for Business Modeling at a video/podcast on a subject near and dear to my heart: the economic value of a brand. Following is a summary of what I said on the podcast. When people talk about a company brand, it is often expressed as sort of an abstract concept – we feel good about our brand — or perhaps not so good. Actually, a strong brand has a monetary value. For instance, it can be a boon to the stock price, making the entire company more valuable.  It can be a sales and profit accelerator by helping you sell more products and services at a greater…
  • Lower the Cost and Boost the Productivity of B2B Sales

    Christopher Ryan
    15 Jan 2015 | 10:19 am
    Last month, David Brock, president of Partners in Excellence, published an excellent article titled A Frightening Look At the Cost Of a Sales Person.  Brock recounted some statistics that should disturb senior sales executives, as well as their CEOs and CFOs. For example: The average tenure of a salesperson from the time they start a job to the time they leave is less than two years (Sales Readiness Group). The average tenure of a sales manager is 19 months. 47% of companies say it takes 10 or more months for new sales people to become fully productive (67% are 7 or more months)(CSO…
 
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    Professional Services Marketing Today

  • How to Extend the Life of Your Content

    Kathy Dam
    27 Feb 2015 | 7:44 am
    If you’ve ever created an engaging, relevant, useful piece of content, such as a blog post, video, presentation, or guide, you know that it takes an investment of time and resources to produce it. In order to earn the most return on your investment, in terms of awareness, engagement, and conversion into prospects and clients, you need to utilize that one piece of killer content in many ways. View the video to discover how to extend the life of your content in order to earn the most ROI. I reveal: 3 ways to determine relevant topics for content The different formats to repurpose content…
  • How to Use LinkedIn for Business Development

    Teresa Slider
    26 Feb 2015 | 7:12 am
    In professional services marketing, it’s likely that at one time or another, many of your clients discovered your firm through face-to-face networking. The importance of networking has not gone away. However, as digital marketing has outgrown traditional marketing in certain ways, social media platforms have revolutionized networking by providing online venues for building relationships and demonstrating thought leadership. Our research on 1,028 professional services buyers shows that six in ten now turn to social media to check out firms before they purchase. Amazingly, it…
  • How Your AEC Firm’s Brand Affects Recruiting Top Talent

    Sylvia Montgomery
    25 Feb 2015 | 6:58 am
    There is a major shift in workforce demographics as upwards of 80 million baby boomers retire over the next fifteen years. One in every three employees is a millennial – and by 2015 it’s expected they will make up 75% of the workforce. How will your firm attract top talent in the coming years? Given that in professional services, it’s the quality of the people and firm culture that can make a difference, how can firm brand affect the recruitment and retention of top talent? In fact, your firm’s culture can help differentiate you from competitors and help support your…
  • Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns

    Kim Cornwall Malseed
    24 Feb 2015 | 6:34 am
    Now that we’ve covered the basics of lead nurture drip email campaigns, it’s time to discuss the four tools professional services firms need to have in place in order to implement them. For the purposes of our discussion, let’s assume you have a lead generating website and have a healthy flow of leads to nurture, including their email addresses. Below are four key tools to get started with lead nurture drip email campaigns. 1) Content Marketing and Offer Strategy Content and offers are the keys to effectively nurturing leads. In professional services, leads want to be…
  • Top 5 Business Challenges for Management Consulting Firms

    Lee Frederiksen
    23 Feb 2015 | 6:48 am
    Anyone in the management consulting industry knows that today’s firms face a host of business challenges, some age-old and some brand new. The forces driving change are many and various. Disruptive technology, the rise of new business models, and the pressures exerted by intense global competition are transforming the marketplace. At Hinge, we wanted to build a focused understanding of the top issues that are occupying firms in 2015 – and what that means for the industry at large. So we got down to research. Diving into the Research In order to find the answers, the Hinge Research…
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    Aaker on Brands

  • The Few Super Bowl Ad Hits Among Many Misses: Aaker's Picks

    4 Feb 2015 | 12:00 am
    Overall, I was underwhelmed with the ads that aired during this year’s Super Bowl. Too many ads showed zero connection with the brand. A few did stand out, got me interested, and showed a worthwhile message.There were a few spots that displayed a strong story narrative with a point of tension, interesting characters, humor that worked, and the “brand as a hero” placement. Snickers used some celebrity character actors dropped into a classic scene from The Brady Bunch. It was authentically funny and provided a new perspective on a familiar brand. The Avocados from Mexico ad centered…
  • The Evidence You Need to Justify Brand Investment

    28 Jan 2015 | 12:00 am
    Many CMOs are challenged with the question, “Where is the quantitative proof that brand investments pay off?” The benefits seen in people, IT, and organizational culture do not provide the necessary evidence. So, let me detail three pieces of quantitative evidence about the power of branding.Robert Jacobson and I conducted two studies in which the impact of brand equity on stock return was measured using time series models.The first database included nine high-tech firms such as Apple, Dell, HP, Microsoft and Oracle. Quarterly data over 8 years provided 250 observations. Brand equity was…
  • The Best Ads of the 21st Century

    21 Jan 2015 | 12:00 am
    Advertising Age asked a panel of 17 respected leaders in the advertising community to evaluate a set of 50 nominees and declare the top 15 ads of the 21st century. These campaigns represent outstanding and provocative choices. What we see is some impressive messaging and outstanding execution.The number 1 campaign of the panel, which would have been my choice as I've written in the past, is Dove's “Campaign for Real Beauty.” It was not designed to sell a product but to change society’s view of beauty and enhance the self-confidence of women and teen girls. Wow!All of the winners were…
  • The Importance of Category Labels

    14 Jan 2015 | 12:00 am
    I've stated many times before that the only way to grow, with some exceptions, is to innovate and create “must haves” that define a new subcategory (or category) and then manage that subcategory so that it wins in the marketplace and so that your brand becomes an exemplar. When this happens, subcategory competition becomes the focus rather than brand competition, and this can be a foreign concept to most marketers.A key part of the process is the subcategory or category label or “brand.” The brand that can define and manage the label will be in a position to both help the subcategory…
  • Skype Uses Storytelling to Drive Growth

    12 Jan 2015 | 12:00 am
    In 2012, Skype brought in a new CMO, Elisa Steele and decided that the way to expand Skype usage (too often restricted to special occasions) was to uncover and promote user stories, especially those that focused on “everyday moments.” The idea was to channel the passion of Skype users into stories that have the ability to impact, contribute emotion, change perceptions, alter behavior, be remembered and stimulate sharing. Needless to say, this approach worked.The Skype story is worth looking at for two reasons. First, it is a rare case of story-based marketing achieving a documented…
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    The Perfect Customer Experience

  • Social Technology Can Boost Delivery of Improved Customer Experience

    Dale Wolf
    28 Feb 2015 | 10:39 am
    In 2006, Accenture began experimenting with what they called digital mirrors–technologies that interpreted behavior to cause self-improvement. For example, they could monitor your phone calls to determine how often you interrupted your caller to talk about yourself. We all know people like that, but the seem unable to control this irritating habit. But if an […] The post Social Technology Can Boost Delivery of Improved Customer Experience appeared first on The Perfect Customer Experience.
  • Credibility, Trust and Risk — Customer Experience is Up to YOU

    Dale Wolf
    30 Jan 2014 | 5:18 am
    B2B buyers realize that they are making decisions that carry a risk to their companies, and to their careers.  Everyone in your organization needs to stay aware of this buyer attitude and work diligently to build both credibility and trust in you as manufacturers of these products that, on one hand, hold such promise and […] The post Credibility, Trust and Risk — Customer Experience is Up to YOU appeared first on The Perfect Customer Experience.
  • The Giant Sucking Sound: 10 Insights on the Customer Revolution

    Dale Wolf
    20 Mar 2013 | 3:10 pm
    Businesses that fail to focus on customer experience will hear a giant sucking sound from their vanishing profitability–Mark Hurd, President of Oracle. My favorite of Mark’s 10 Insights: What makes consumers fall in love with a brand? Among the top factors are friendly employees and customer reps (73%), easy access to information and support (55%), […] The post The Giant Sucking Sound: 10 Insights on the Customer Revolution appeared first on The Perfect Customer Experience.
  • 6 Processes to Help Manufacturers Improve Customer Experience

    Dale Wolf
    13 Mar 2013 | 12:55 pm
    Modern manufacturing makes modern life possible. It provides manufacturing executives with tools to accelerate a growing, stable economy out of the failures of the recent global recession. Basically, modern manufacturing focuses on six business-critical processes: Better decisions  – apply knowledge and data across your enterprise to make smart decisions that attract and retain customers and improve operating results […] The post 6 Processes to Help Manufacturers Improve Customer Experience appeared first on The Perfect Customer Experience.
  • B2B Buyers Kick Your Tires INVISIBLE to you … What you can do about it!

    Dale Wolf
    23 Feb 2013 | 2:21 pm
    B2B buyers are great at kicking the tire well before they are ready to talk to your sales team. We’re all familiar with the new fact that B2B buyers are often 60% of the way into their buying process before bringing your sales team into the process. But all along the way of getting half […] The post B2B Buyers Kick Your Tires INVISIBLE to you … What you can do about it! appeared first on The Perfect Customer Experience.
 
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    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • 7 Easy Ways To Get Customers To Buy Again

    Sydni Craig-Hart
    16 Feb 2015 | 4:00 am
    It is 5-10x cheaper to engage a past client than it is a new one. On average existing clients spend 67% more than a new one! Here's how to stay in touch authentically with your clients and build repeat business. Our FREE toolkit will help you with the details: http://smartsimplemarketing.com/baybiz The post 7 Easy Ways To Get Customers To Buy Again appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • Why Planning Is The Most Important Step In Your Website Design Journey

    Sydni Craig-Hart
    20 Jan 2015 | 6:00 am
    You would think that getting a website that works would be as easy as finding a designer you like, telling them what you want and badabing badaboom you have a client magnet! Unfortunately that’s not the case. The problem is that most small business owners take a “looks” approach when they start their website design. They pick the colors, they have a vision for ideas that they want to convey with imagery, and they have some ideas for sweet doohickies that will make it all cutting edge… and that’s it. What they’re missing is the functionality and strategy that needs to go into…
  • How to Get New Clients…When You Didn’t Follow Up Like You Should Have

    Sydni Craig-Hart
    15 Jan 2015 | 6:22 am
    It's happened to the best of us. You had a hot lead, right in the palm of your hand and you dropped the ball. All is not lost! Here's how to re-capture the opportunity and turn a mis-step into a win! What do you think of these 5 steps? Share your thoughts with me below! The post How to Get New Clients…When You Didn’t Follow Up Like You Should Have appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • 5 Simple Steps To More Clients Within 90 Days

    Sydni Craig-Hart
    8 Jan 2015 | 6:41 am
    Problem: “I don’t have enough clients” Solution: Paying clients are the lifeblood of your business. When you are faced with the fact that your client load isn’t what you’d like it to be, the first reaction might be to panic. Instead of allowing fear to paralyze you, use your energy to take these action steps: Commit to focusing on JUST client attraction for a period of 90 days – This means ALL of your marketing is solely focused on getting clients.Not working on increasing your Twitter followers.Not showing up at your local community chamber of commerce event “just…
  • Goal Setting That Actually Works: How To Achieve More In 2015 (Part 3)

    Sydni Craig-Hart
    24 Dec 2014 | 8:00 am
    Why do so many small business owners set goals and fail to accomplish them? As we’ve seen in Part 1 and Part 2 of our goal-setting series, one of the biggest reasons for failure has to do with setting goals that are simply too big. Instead of declaring what you’d like to achieve in 2015 over the course of 12 months, it’s much more effective to break up goals into manageable 90-day cycles. Once you’ve set 90-day goals as recommended in Part 1, and broken those goals down into manageable action steps as recommended in Part 2, the next step is monitoring your results. In Part 3 of our…
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    Perfect Balance Marketing

  • Ocean Blue apartments – digital marketing campaign

    Lucy Thornton
    1 Mar 2015 | 9:02 am
    Ocean Blue luxury Apartments near Padstow, Cornwall, offer five star accommodation on the beautiful white sands of Treyarnon Bay. Lucy worked with the team at Ocean Blue to develop and implement a digital marketing strategy which incorporated social media and e-marketing to drive bookings.  The results were impressive with a significant growth in online audience, […]
  • Cornwall Apprenticeships Campaign

    Lucy Thornton
    1 Mar 2015 | 8:55 am
    Cornwall Apprenticeships Campaign is a county-wide initiative to improve awareness of Apprenticeships amongst key target groups of young people, parents, teachers and employers. Lucy worked with the project co-ordinator to implement regular e-marketing, social media and content marketing that generated a 2x increase in email subscribers, the launch of a successful weekly Twitter chat and social […]
  • Indulgence Yacht Charter – website & social media campaign

    Lucy Thornton
    1 Mar 2015 | 8:48 am
    Indulgence Yacht Charters offers a luxury 35m yacht for hire in the Western Mediterranean. As part of a wider marketing strategy to raise awareness of the yacht’s service amongst key decision-makers in the conference and events industry, Lucy developed a new website and social media strategy for the company which has already brought bookings for […]
  • Naturally Learning – marketing strategy

    Lucy Thornton
    23 Feb 2015 | 1:04 pm
    Childcare professionals Mandy Richardson and Judith Chapman opened two nurseries in quick succession before seeking further expansion to meet growing demand. With a website and a powerful message at the ready, they needed strategic marketing guidance to maintain their growth and communicate their brand values. Lucy worked closely with Naturally Learning over a period of 12 months […]
  • Kathryn Miller HR – new website

    Lucy Thornton
    23 Feb 2015 | 12:27 pm
    Human resources consultant, Kathryn Miller, needed a new website.  She had filmed a series of HR how-to videos to help small businesses with their most common challenges. Perfect Balance Marketing worked closely with Kathryn to develop a brand new professional website which focused on lead generation and brand-building.
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    TrinityP3

  • How Calibr8or calibrates the strengths and capabilities of media agencies

    Darren Woolley
    26 Feb 2015 | 1:53 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The article this week about the anonymous disquiet in some sectors of the media industry about the launch of the Calibr8or system is amusing to say the least, because it is exactly this sector that the system has primarily been developed to help. So I want to take you beyond the…
  • Pitch for the Stars: 5 things to look out for in a great media agency

    David Angell
    24 Feb 2015 | 1:50 pm
    This post is by David Angell, General Manager, Melbourne, and National Head of Media at TrinityP3. In these roles, David brings his media-specific, broader commercial and relationship expertise to bear on a diverse range of projects with one core objective – achieving beneficial results for our clients. Media agencies. They aren’t half polarising. At one end of the opinion spectrum: skilled, trusted and increasingly strategic practitioners, using sophisticated tools and technology to deliver millions of dollars of their clients’ money, as well as expanding into increasingly diversified…
  • 8 personality types agencies may encounter in a new business pitch

    Kylie Ridler-Dutton
    22 Feb 2015 | 1:03 pm
    This post is by Kylie Ridler-Dutton, Marketing Management Consultant at TrinityP3. Kylie is a discipline neutral specialist with consulting and implementation experience spanning across retail, alcohol, utilities and telecommunications. One of the important factors in any pitch decision is how aligned the agency is to the advertiser’s culture. And while there can be some misunderstandings, it is important to make sure you know who you are pitching to, the culture of the business and the people employed there before you go to pitch. If you have worked in the industry for long enough you…
  • The secret of marketing success in 2015: MIUAYGA

    Nathan Hodges
    19 Feb 2015 | 2:08 pm
    This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. Clients often ask us if we see the same patterns in marketing organisations, processes and structures time after time, project after project. And for any consultant, the temptation is to say yes, because you assume that answer engenders a certain confidence on the part of the client. Oh good – you imagine they would think – they’ve got experience in…
  • 3 woolly stories for marketers this Lunar New Year

    Darren Woolley
    17 Feb 2015 | 1:58 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. As we approach Luna New Year, and with a family name Woolley 伍利, I was interested in what the Year of the Sheep / Goat / Ram had in-store for me, TrinityP3 and our marketing clients and friends. In my research I came across an article by Victoria Li, CCTV America, who shared…
 
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    Circle Research

  • Shape the B2B Barometer

    Andrew Dalglish
    24 Feb 2015 | 1:40 am
    The B2B Barometer has been a consistent feature of the B2B landscape since 2009.  Now it’s evolving and you can shape its future. The B2B Barometer was designed as a ‘state of the nation’ study.  At a macro-level this gives a measure of our industry’s health and reveals key trends.  At a micro-level it gives you a sense of how your approach to marketing compares to that of your peers. To do so the B2B Barometer uses an online survey to ask client-side B2B marketers eight questions: How confident are they in their organisation’s economic outlook? What are their most important…
  • The month in #mrx

    Beth Pearson
    10 Feb 2015 | 9:51 am
    Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot. What do surveys and Bollywood have in common? This month saw an unusual collision of two worlds.  The #mrx hashtag saw a leap in popularity with more than 20,000 tweets in the month.  “Finally”, I thought, “research is quite a cool industry to be in”.  But my joy was short-lived (although I still maintain that research is cool).  It turns out that our beloved hashtag had been adopted by Bollywood fans to discuss…
  • Making ‘human-to-human’ marketing a reality

    Andrew Dalglish
    19 Jan 2015 | 10:45 am
    January is the month for predictions.  Flicking through the various forecasts of what 2015 holds for B2B, common themes emerge.  Some trends are at the start of the adoption curve, e.g. programmatic advertising.  Some are about taking a pretty well-established practice and doing it better, e.g. content.  And others are about going back to basics, e.g. influencer marketing. One widely touted trend in this latter category has a new label (‘human-to-human’ or ‘personalisation’), but is really just a marketing fundamental – recognising that each member of the target market is a…
  • Financial benchmarks for B2B marketing agencies

    Andrew Dalglish
    11 Dec 2014 | 9:26 am
    You may have read my recent post about B2B Marketing’s 2014 Agency League Table (if not, take a peek here).  By now you may even have read the full report.  In this post I’d like to share a few gems which you won’t find in either. I’ve been wading around in the raw data which underpins the League Table and in doing so have unearthed some benchmarks which agency leaders will find especially useful. Let’s look at the top line first.  The average agency turnover is £4.08 million (up 13% from 2013).  However, as averages mask the extremes a more useful approach is to identify…
  • Are B2B agencies adapting quickly enough?

    Andrew Dalglish
    24 Nov 2014 | 6:33 am
    Of the 70 agencies that feature in this year’s B2B Marketing Agency League, 10 show no or negative turnover growth.  In past years this could be explained away by a recessionary environment.  However, the UK economy is once again growing and this is feeding through to B2B marketing budgets.  In Q3 2014 the B2B Barometer study found that 56% of B2B marketers have seen their budget grow in the last 12 months, with an average increase of 19% (you can find the full results of the B2B Barometer here: http://goo.gl/tk3Mez) . So why are these agencies struggling? Well, more intense competition…
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    Avi Hein

  • Technion

    Avi Hein
    17 Feb 2015 | 10:42 am
    This blog has not been very active for over a year, as it’s been a very busy year both personally and professionally. One of the things I spent 2014 doing was getting my MBA at the Technion, in a program that included professors from London Business School, INSEAD, Columbia University, Oxford, and others.
  • This is Inbound Marketing — and it’s a change

    Avi Hein
    19 Aug 2013 | 4:50 am
  • How to Build a Marketing Plan

    Avi Hein
    16 Jul 2013 | 3:41 am
    This post was first published on Gaia-VSM, a strategic marketing consultancy for Israeli start-ups. When running any business, whether a startup or an enterprise business, don’t just start with random marketing activities. You won’t know where you are going. Instead, you need to build an integrated marketing plan. After building a marketing and messaging strategy, you want to map your marketing activities with your business goals. Don’t decide you want to be on Twitter or in the media or build a website without a plan. Your marketing plan should integrate with your entire…
  • Marketers Are Stuck

    Avi Hein
    11 Jul 2013 | 10:35 am
  • Marketing in Israel vs. the US

    Avi Hein
    27 May 2013 | 9:17 am
    I recently wrote a guest post for Gaia-VSM, a wonderful company that provides strategic marketing and market strategy development for startups in Tel Aviv. I’ve had the pleasure to work with them as the marketing manager at Typemock. The following is my thoughts on marketing in the US vs Israel. Marketing in Israel vs US As an American working in high tech marketing who has lived and worked in Israel for almost a decade, I’ve been privileged to see both sides of Israeli and global business, and the differences of high tech marketing in Israel and America. Marketing in Israel and…
 
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    Shopper 360

  • This Week In Shopper Insights: 2/23/15 – 2/27/15

    Ryan Polachi
    27 Feb 2015 | 11:29 pm
    Consumers Are Not Happy Shopping in Stores: Grocery stores took a big hit last year and Walmart struggled as well Six Trends CPG Brands Must Embrace To Win With Millennials Why Omnichannel Retail is More Than a Buzzword: Microchipped systems having a big impact than cynics want to believe Is a Google “Buy Now” Button Inevitable? 4 Challenges that may derail this future Driving Customer Relevance Using Marketing Analytics: Customers crave personalization and relevance 6 Tips On Talking To The Post Generation UI Does Not Equal UX: They actually are different Creating A Successful…
  • Tablets: the key to in-store retail success

    admin
    23 Feb 2015 | 11:58 pm
    In store innovations are increasingly becoming more important for retail companies to improve their customer’s experience. There recently has been a push for new ways on making shopping as easy as possible for the customer, making sure everything is personal in order to keep customers coming back. I believe that tablets are incredibly useful for retailers and their push to create a perfect shopper experience. Some of the best uses I have looked into in more detail below. Tablets as a Retail Aid Tablets recently have become popular for retailers to help with customer interaction on the shop…
  • This Week In Shopper Insights: 2/16/15 – 2/20/15

    Ryan Polachi
    20 Feb 2015 | 10:05 pm
    Retail Search Intent: Finding Your Focused Online Shopper Five Traits of The Strategic CFO How You Can Win A Relentless Price War: With power shifting to consumers now is the time to start winning them over What’s The Real Value Of Mobile? Driving retail conversion through mobile Matching Personalities in Call Centers: What insights are companies gaining from recording their service calls Direct Mail Instead of Email? 4 Reasons to switch back to the old school to reach your customers How Technology is Changing The Way We Shop: Almost 60% of shoppers would prefer to look up info on their…
  • This Week In Shopper Insights: 2/9/15 – 2/13/15

    Ryan Polachi
    13 Feb 2015 | 10:04 pm
    How Do Retailers Remain Competitive? Implementing omnichannel strategies 3 Reasons Why Businesses Should Stop Using Third-Party Data How to Have Smart Online Marketing: It’s all about help not hype What Valentine’s Day Means for Shoppers: The improving landscape and its effects on sales Is 2015 The Year of The New Retail Mobile Apps? Retailers appealing to the “always one” consumers Mobiles Are No Longer A Second Screen for Engagement: Brands risk losing relevance if they treat mobile as an add on Born In the Digital Age: Understanding Generation Z Instantly Uses…
  • This Week In Shopper Insights: 2/2/15 – 2/6/15

    Ryan Polachi
    6 Feb 2015 | 10:27 pm
    How Data Could Change Brick-and-Mortar Shopping: Predicting the future Do Omni-Channel Strategies Get You Digital Relevance? Prioritizing mobile Digital and OmniChannel in Banking Remains Elusive: Little consensus in the industry on definitions Turning Customers’ Data Into Insights via Forbes Predictive Marketing Analytics: Reaching out to the right buyers at the right time 5 Ways to Tune Your Twitter Based On Your audience Behavior Did Pepsi’s Super Bowl Sponsorship Pay Off? Yes, in store aisles The Psychology of Pricing: How consumers see the difference between $12.00 and $11.67…
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    Internet Moguls Official Blog: #1 Digital Marketing Company

  • Why Hotel Internet Marketing is the Latest in Thing?

    Internet Moguls
    9 Feb 2015 | 2:51 am
    What does hotel internet marketing translate into these days? It means that the wide array of electronic channels has completely and forever changed the way we look at hotel sales and marketing. And why not? With the advent of Internet in all our lives, it seems as if our entire worlds have congregated around a single focal point. Everything we need to find out, all questions that we need answered, and every single query that we have finds its solution on the World Wide Web. So, it seems logical that hotel promotions these days are hyped through the Internet, using social networks such as…
  • Resort Marketing: Get it up and Running on Social Media Channels

    Internet Moguls
    21 Jan 2015 | 1:51 am
    For marketing your resort to the exact demographic that you wanted to target, why not go to a hotel marketing expert? Resort marketing is not easy, since you are catering to the somewhat well to do echelons of the society, who want more from their accommodation than just a place to stay! They want an accommodation that is like a vacation in itself, and they don’t mind paying a little extra for doing that. There are several ways of marketing your resort online, and one of the most effective methods is the use of hotel social media marketing endeavors. Promote your resort online, on the most…
  • Hotel Promotions that Rock Your Online Presence

    Internet Moguls
    17 Jan 2015 | 1:11 am
    It is a well known and readily accepted fact that the Internet can be your best friend, if you are looking to enhance the online presence of your hotel. If only you know how to use it to your advantage. Hotel promotions can be carried out more easily and much more efficiently if you make use of the World Wide Web. Rock your online presence, making use of hotel promotions on the Internet. If you are unsure of how to go about it, then why not contact a hotel internet marketing agency, like Internet Moguls! They have expertise in the field, and have carried out successful campaigns for a wide…
  • Trust the Best for Your Hotel Internet Marketing Strategy

    Internet Moguls
    13 Oct 2014 | 10:37 pm
    A hotel Internet marketing strategy is a combination of several things, such as Search Engine Optimization, Social Media Marketing, Email marketing and Pay Per Click marketing, among other aspects. Not all of these can be effectively handled by a hotelier himself, or the hotel staff. Especially is there are several properties and hotel categories coming under one brand. This is where hotel marketing companies step in. These digital marketing companies assimilate and effectively use all information and nuances of a hotel property for enhancing its visibility online, driving more footfalls to…
  • Online Marketing for Hotels: A Must Read for Hotel Marketers

    Internet Moguls
    16 Sep 2014 | 4:18 am
    Online marketing for hotels, a concept that has been catching on for a long time, can be defined as a strategy that focuses on the Internet as the central point. Everything these days is anyway online, be it socializing, booking or reviewing. Gone are the days of ads in yellow pages, newspapers and hoardings! Most of the current generation goes online these days to find out information about a destination and a place to stay there. And if you are not visible online, then none of that business will be coming your way. That is not a very desirable situation, for anybody in the hospitality…
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    DMR - Digital Marketing Ramblings

  • 8 Gadgets That Make Streaming Digital Content To Your TV Amazingly Simple

    Craig Smith
    27 Feb 2015 | 3:03 pm
    In this ever-changing new digital world, it is almost a necessity to have a way to stream content to your TV. The DVD is quickly going the way of the VHS tape with endless online and on demand movie streaming options. These days, you can watch just about any movie you want, whenever you want (except Star Wars, sigh). Even better, the monthly cost of a subscription to a TV/movie service like Netflix is about half of what a DVD goes for these days. Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most…
  • What Was the Most Overused LinkedIn Profile Word of 2014? (New and Updated LinkedIn Stats)

    Craig Smith
    26 Feb 2015 | 10:28 am
    I spent a little quality time updating my LinkedIn posts over the past week. In addition to some awesome user stat and revenue updates they released recently in their quarterlies, I also found about 30 more interesting stats about their demographics, company pages and job postings. Below is a quick sampling of these new and updated LinkedIn stats. Be sure to visit the posts linked at the bottom for hundreds more. Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most comprehensive listing around. Start…
  • 10 Indispensable Productivity Apps for Working on the Go

    Megan Ritter
    23 Feb 2015 | 10:20 am
    In today’s fast moving digital and information age, many of us are working on the go and still others are telecommuting and also working from home. Enter the app, easily and conveniently downloaded to our omnipresent handheld devices. These clever tools offer many solutions, valuable tools, information and important data on our smaller screens while we’re on the go. So without any further adieu, here are ten great mobile apps for those of us who seem to be constantly on the move: Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our…
  • 20 Cool Digital Gadgets and Accessories for Your Car

    Craig Smith
    15 Feb 2015 | 5:58 am
    If it isn't abundantly clear by now, the Internet of Things is no longer a novelty and everyone is looking to stay digitally connected to just about every part of their daily life. An area of significant digital growth over the past year or so has been the automobile. If you are like me, you spend a solid chunk of your day hanging out in your car going to and from work. Thankfully, some really creative gadget-makers have made that time a bit more entertaining and productive. Here are some of the more interesting and cool digital car gadgets and accessories I have dug up in my web travels.
  • Big Twitter Stat Updates

    Craig Smith
    12 Feb 2015 | 3:50 am
    In the four years I have been keeping track of digital stats for you all, I have never run into a shortage of twitter stats. Next to Facebook, Twitter is arguably the second-most studied and quantified social network on the planet. This month is no different than previous and I just concluded a huge round of Twitter stat updates and additions. Because the main Twitter post was testing too cumbersome to manage, I spun off a new page dedicated to Twitter stats that impact businesses. Here is a quick sample of some of my most recent updates. Take a look at all of my newly-updated Twitter stat…
 
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    Digital Jungle

  • Global Blue & Digital Jungle announce strategic Australian partership

    admin
    26 Feb 2015 | 9:39 pm
    Global Blue operates one of the world’s biggest and most trusted tax-free shopping networks, providing travelers with savings on everything they purchase abroad at any of Global Blue’s 270,000 shopping partners. Chinese travelers are now Australia’s second largest inbound market by visitor arrivals and spending $5.3 billion last year, with an expected rise to more Read More The post Global Blue & Digital Jungle announce strategic Australian partership appeared first on Digital Jungle.
  • Digital Jungle partners with earthcheck

    admin
    26 Feb 2015 | 9:38 pm
    Through this new partnership, Digital Jungle has been engaged to provide strategy, planning and execution of TICT social media and content marketing programs. TICT being the peak body that represents and acts for the Tasmanian tourism industry. Digital Jungle will position Tasmania as the Environmental Tourism Capital of the World by engaging the industry in Read More The post Digital Jungle partners with earthcheck appeared first on Digital Jungle.
  • Vitamin King appoints Digital Jungle Australia as aor

    admin
    26 Feb 2015 | 9:38 pm
    They provide all of the top brands in the health and nutrition industry at very competitive prices. Digital Jungle Australia was appointed as digital agency of record to develop Vitamin King’s Chinese language content and social media strategy to target resident Chinese living Australia. Specifically, Digital Jungle will be strengthening Vitamin King’s brand awareness with Read More The post Vitamin King appoints Digital Jungle Australia as aor appeared first on Digital Jungle.
  • Digital Jungle Australia lands us firm for China launch

    admin
    26 Feb 2015 | 9:37 pm
    Beijing, China – 11th May August – Digital Jungle Australia, a specialist digital marketing agency, announced today that they have added a new client to it’s Agency roster. The Toro Company is a US listed company, boasting impressive revenues of $2.04 billion in 2013 and is a global leader in the manufacture of turf maintenance Read More The post Digital Jungle Australia lands us firm for China launch appeared first on Digital Jungle.
  • Digital Jungle wins new Dutch supermarket client

    admin
    26 Feb 2015 | 9:36 pm
    Beijing, China – 7th May 2014 – Digital Jungle, a specialist digital marketing agency, announced today that they have won ‘Holland at Home’ as a new client, after a three-way agency pitch. Dr. Mathew McDougall founder and CEO of Digital Jungle said: “We are extremely pleased to be working with ‘Holland at Home’ to boost Read More The post Digital Jungle wins new Dutch supermarket client appeared first on Digital Jungle.
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    New Media and Marketing

  • Women make a majority of brand purchase decisions

    richmeyer
    26 Feb 2015 | 11:06 pm
    When it comes to the dynamics of the marketplace women have changed the game. Forty‐ two percent of women agree, “I regularly influence friends and family to buy or not buy a particular product or service,” – up significantly from September 2008.  In addition, 54% agree “I feel it is my responsibility to help friends and family make smart purchase decisions.” Women today are consumers, broadcasters, and amplifiers of ideas in the marketplace; expect these recommendation and word‐ of‐mouth dynamics to continue intensifying. The economy is by far women’s strongest…
  • The disconnect between digital marketing and marketers

    richmeyer
    23 Feb 2015 | 2:07 am
      While more and more marketers are throwing money into digital marketing they are doing so blindly as report state “marketers lack the necessary information to tell leadership which digital marketing efforts have the highest return.”  In other words we know we need to do it but we don’t have the tools, foundation or structure to understand what we’re doing. Digital marketing has a lot of components and budget dollars can quickly be eaten up by tactics like SEM and online advertising.  If you spend too much on one tactic you might not have enough for other tactics…
  • Where are all the really good marketers?

    richmeyer
    19 Feb 2015 | 5:14 am
    Did you ever get the feeling that most brands are farting in the wind when it comes to their marketing?  Every week more and more marketing executives are taken for a ride by people whose only accomplishment is getting people to buy their book.  First, it was social media hype, then big data hype.  What’s next? Companies spend less time than ever interacting directly with customersRather than offering an easy means of communicating with customers, data has encouraged them to chase quick wins and marginal gains in revenue. This is the dark side to data. A long-term perspective focused…
  • Focus on your branded website, not social media

    richmeyer
    17 Feb 2015 | 5:04 am
    Forrester found that visiting a company’s website is the number one way fans prefer to stay in touch with the brands they love, outranking Facebook all the way down at number five.   While their Facebook pages are brimming with exciting, yet unseen content, brand websites may be neglected – at a high cost to community interaction. Livefyre’s Jordan Kretchmer writes..”the time has come for social media marketers to refocus and control their owned channels. Gone are the days when it was worth investing quality content and energy accumulating thousands of likes and followers on…
  • Can anything save the ad industry?

    richmeyer
    16 Feb 2015 | 6:50 am
    More and more the ad industry is shooting themselves in the foot.  The latest arrow comes from an article in Adweek “The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers More than ever, it’s about authentic and compelling stories“.  Ha?  Do you honestly think that consumers have the time to read “brand stories” or believe brand propaganda? Over the last three years I have been involved in a lot of research with consumers and they are getting damn tired of brands invading their personal time online and off.  Consumers are time…
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    RELATIVITY

  • Are you built to run your own business?

    12 Feb 2015 | 2:30 pm
    Who hasn’t dreamed of starting their own business? After all, you can set your own work hours, wear what you want and not have to answer to anybody, right? Not exactly. Starting your own business is... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Tips to be more organized this Year to increase productivity

    Baker Creative
    27 Jan 2015 | 7:49 am
    Spending a lot of time inside this winter? Use it to make your life a little easier. Keep busy by organizing all those things that you’ve “been meaning to get to.” Now is the perfect time to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Afraid of networking? Tips to be successful…

    22 Jan 2015 | 7:36 am
    Some of the reasons people are afraid they can’t get out of a conversation with the other person or they fear they may say the wrong things. Networking isn’t always defined by your local... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Cool apps to keep your new years resolution working for you…

    31 Dec 2014 | 2:19 pm
    Eat healthy. Start exercising. Quit biting your nails. Finish restoring that antique rocking chair… As we all know, New Year’s resolutions are easily made and just as easily broken. Although... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top 5 ways to work smarter not harder

    16 Dec 2014 | 1:20 pm
    There is so much daily pressure to get it all done. Our schedules fill up before we know it. Sometimes it’s due to our clients work, while other times we simply try to do too much. Staying “busy”... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Mark Di Somma: The Upheavals Blog

  • Balancing brand behaviours

    markdisomma
    26 Feb 2015 | 11:52 am
    By Mark Di Somma Your word is your brand. Or rather, if the words aren’t right and your consumers depend on them for vital information, your brand will quickly find itself in the crosshairs of regulators, activist groups and annoyed consumers. The recent case concerning the contents of herbal supplements is more than an argument over percentages; at its core lies a simple question that underpins consumer trust. Does it do/have what it says on the box? You can see this as a labelling issue – particularly where food is concerned. Even that soon evolves into an argument about detail,…
  • The enjoyable brand culture

    markdisomma
    21 Feb 2015 | 5:36 pm
    By Mark Di Somma and Hilton Barbour According to Simon Sinek, “Studies show that over 80 percent of Americans do not have their dream job. If more knew how to build organizations that inspire, we could live in a world in which that statistic was the reverse – a world in which over 80 percent of people loved their jobs”. Nice thought. Imagine the productivity gains if the vast majority of people in any given building were inspired and not just paid. At this point, the conversation for most of us quickly turns to purpose and the uniting of people behind an idea that is bigger than…
  • Brand strategy – not brand paperwork

    markdisomma
    18 Feb 2015 | 11:38 am
    By Mark Di Somma Recently both Jeff Swystun and Mark Ritson took aim at the brand industry with characteristic frankness. Whilst applauding the advances in turning brand into a recognized commercial activity, Swystun believes that an industry developed to fight commoditization has itself succumbed to that market pressure. It has, he says, become “… highly stylized, shiny, and cool but largely standardized, prescribed and frequently devoid of substantiated benefit.” Everyone is being different in exactly the same way. Brand is today’s shiny metal object. Too many brands are, in effect,…
  • How does a brand make a great brand promise?

    markdisomma
    15 Feb 2015 | 12:05 pm
    By Mark Di Somma As marketers we take brand promises for granted. We just accept that every brand in its right mind has one and that it is committed to keeping it. As consumers, we have no such awareness. We don’t wander around with the strategies of our favourite brands on our devices checking that, wherever we see them, they are doing what they said they would do in the strategy. In fact, ask any consumer to articulate the promise of even their favourite brand and all will struggle. What does Google promise? I don’t know exactly. What is the exact wording of the Moleskine promise? I…
  • What drives change – brand crisis or brand culture?

    markdisomma
    11 Feb 2015 | 11:39 am
    By Mark Di Somma If you need to shift your culture from where it is to a different viewpoint and value set, is there any incentive for change without a crisis? Will a culture make changes on its own or do people need a fright in order to seriously disrupt business as usual? Dan Ward argues in this piece that the propensity for espousing burning platforms and fear-based programmes doesn’t bring about meaningful cultural change. Instead of fanning the flames of urgency, he says, organisations should acknowledge that they already have many cultures and that within these lie the seeds for the…
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    Sales Prospecting Perspectives

  • How AG's Sales Development Managers Motivate Reps in February [Part 2]

    23 Feb 2015 | 6:30 am
    Even though February is technically the shortest month of the year, this year it feels like the longest. With snowstorms Juno and Pandora having just passed, mountains of ice piling up in our parking lot, and temperatures at a record low, February has quickly become the Debbie Downer of the 12 months. And even though you may keep your offices heated at a level that stimulates sales productivity, the constant snowfall and bitingly cold temperatures outside can affect your sales development team’s productivity if you're not keeping a close eye on your team. Especially when the storms make it…
  • #ProspectingChat: Aligning Content and Sales with Brian Hansford

    18 Feb 2015 | 6:30 am
    It's that time again - time for this month's #ProspectingChat! Over at AG Saleswork's Twitter account, we'll be discussing how to align sales and content marketing, with strategies for encouraging your reps to share content and strategies for creating content that will actually further the sale. We're excited to announce that this month's guest is Brian Hansford, who will share a lot of wisdom on this topic as the Director of Client Services and Marketing Automation Practice Leader at HeinzMarketing. Here are some details about today's Twitter Chat: Date: Wednesday, February 18…
  • 5 Prospecting Strategies for Obtaining Sales Context

    17 Feb 2015 | 6:49 am
      Sales Context is an important part of any conversation, as it directly correlates to the potential of a sale. With 54% of sales reps not making quota this year according to SiriusDecisions, it’s imperative that you teach your team to make the most of Sales Context, the information that can influence a sale. My job as an SDR is to extract these essential pieces of Sales Context for my clients while also nurturing a relationship with my prospects so they feel comfortable discussing their current environment and any pains they may be experiencing. Here are 5 prospecting strategies that…
  • How to Change your B2B Sales Team’s Culture for the Better

    11 Feb 2015 | 6:30 am
    Any sales professional, whether you’re a top 20% rep or managing a group with a lot of potential, knows the either detrimental or exceptional effects your B2B sales team’s culture can have on your business’s bottom-line. In a study of 64 organizations, it was found that those with highly engaged employees received double the annual net income compared to their competitors, who lacked any form of engagement. Your change towards a better sales team culture and more engaged employees doesn’t have to take place all at once. In fact, the best way to improve your team’s culture is by…
  • 3 Soft Selling Skills I See In My Best Sales Development Reps

    10 Feb 2015 | 6:30 am
    I was having an interesting discussion with my Director of Marketing the other day about her perspective on hard vs. soft sales skills. From what she has seen working with experienced sales guys and gals over the years is that they rely far too much on their hard skills to get them by. They’ll consistently depend on their hard skills because it has worked for them in the past rather than truly engaging with their prospect audience. Talking about the sporting event from the previous weekend is a great way to apply your soft selling skills, but it generally tends to be the only one that old…
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    Zach Heller Marketing Blog - Zach Heller Marketing

  • “I” of the Consumer Week in Review

    Zach Heller
    28 Feb 2015 | 7:22 am
    For many young marketers, a common career path involves spending a couple of years working your way up at an agency then moving over to the client side. The agency trains you and gives you the real world experience needed to succeed in today’s marketing climate.But what about the opposite path? What about the client side marketers who want agency experience? That path is more difficult today. Most agencies are looking for recent graduates or people with agency experience. Has anyone made this second type of career move? I’d love to hear about it.Here is a recap of last week’s…
  • The Danger of Playing it Safe

    Zach Heller
    26 Feb 2015 | 10:32 am
    When you play it safe you might get a pat on the back. You might get the job. You might keep a steady pay check.But when you play it safe, you won’t grow. You won’t challenge the status quo. You won’t do something new and different and better than other people that came before you.You won’t get the promotion. You won’t increase your value. You won’t stand out from the crowd.The danger of playing it safe is missing out on all the opportunities that lay before you if you learn to take chances.Don’t play it safe. Dare to be different.
  • The Key to Never Failing

    Zach Heller
    25 Feb 2015 | 8:30 am
    Fear of failing is natural. It’s human. Most of us are told over and over again not to fail. We are driven to succeed. And for that reason, we learn to fear the fail.Because we fear failing, we take steps that we think will help us fail less. Our goal becomes never failing.One logical step to avoid failing is to eliminate risk. Only do things you know you will succeed at. Don’t take chances. Don’t do anything new.Can you see the problem there?If we never take risks, we never grow. No one ever achieved great success by never failing. You have to be willing to fail in order to succeed.So…
  • Marketing Trends – Part 9

    Zach Heller
    23 Feb 2015 | 7:05 am
    Welcome to the latest installment of our weekly blog series, Marketing Trends. Each week, we will identify a key trend in the world of marketing. We’ll discuss the trend, why it’s important, and suggest ways that you can take advantage of this trend in your company.Last week’s trend was Storytelling.Today’s Trend = Direct Competitor ComparisonsIt used to be somewhat taboo to mention your competition directly in any of your marketing materials. But that unwritten rule has been ripped apart in recent years as companies are getting more and more aggressive with their advertising and…
  • “I” of the Consumer Week in Review

    Zach Heller
    21 Feb 2015 | 7:36 am
    Are you in a position where you can take risks? Do you have enough freedom in your job that you can do something different or try something new? If not, get a new job, or have a sit down with your boss. It’s important for marketers to have the freedom to try new things. How else are you going to find the right strategy or tactic to grow your company?Here is a recap of our posts from last week:Marketing Trends – Part 8Social Media Marketing: Finding the Right FrequencyTop Tips for Today’s ManagersHappy Saturday!3 Ways to Boost Your Marketing Knowledge:Subscribe to the monthly newsletter…
 
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    The Bullet | Branding Blog

  • A Brief Story Of Women In Advertising

    Peter Gan
    25 Feb 2015 | 5:35 am
    Advertising has come a long way from the heydays of primal chest thumping and hyperbolic proclamations of supremacy. We’ve also made headway in regards to the plague of adverse gender appropriations (read misogyny). Ever since the advent of modern marketing, women’s roles within society has been carved out as one that was inferior to man. To be fair to the advertisers of the time, it was a systemic issue that manifested itself in commercial communications. Nonetheless, it was a vicious time in advertising where a women’s stature was constantly undermined. Ads were fraught with messages…
  • Choy San Yeh: The Man Behind The Goatee

    Peter Gan
    18 Feb 2015 | 5:49 am
    With red lanterns and a brand new moon that decorate the sky alongside the signature rhythm of beating drums and fireworks in the distance, marks the arrival of that special time of year again. Let us transition from what was to newer and brighter beginnings this Chinese New Year with the help of Lion Dances, Yee Sang and a visit from Choy San Yeh himself. But who really is the man behind the beard? Also known as The Military God of Wealth, Choy San Yeh is an ancient deity that symbolises prosperity, riches and good fortune. You may recognise him as a long bearded man who sports dragon…
  • Is Your Brand Overloading On The Info?

    Peter Gan
    11 Feb 2015 | 6:06 am
    Human beings as a society have always been hungry for knowledge; mankind thrives on information, which is what brought us this far in the first place. Regardless if its information about the closest fast food restaurant or the astrophysics equation for gravity, almost anyone can gain access to this vast wealth of information by simply “Googling” it. It is an information hungry world, and we expect to find whatever we are looking for with just a click of a mouse. With that said, it is only understandable that many marketers would want to leverage on this by bombarding their customers with…
  • Time to Tweet Your Brand And Make It Work!

    Peter Gan
    4 Feb 2015 | 5:25 am
    Two weeks ago, our friends in the United States of America had their annual Super Bowl, a great American pastime broadcasted live to the entire world. This year’s Super Bowl just happened to be the most watched game in history, which meant that everything that was aired was exposed to more than 106 million eyeballs. While most people fixed their eyes on the television for the game, something else was going on throughout the entire course of Super Bowl on a smaller screen. This year, two Hollywood superstars decided to play their own game on Twitter as their hometown teams faced off for the…
  • Of Pandas and Marketing

    Peter Gan
    28 Jan 2015 | 6:42 am
    Pandas! Pandas everywhere! All 1,600 of them, travelling through Malaysia, bringing attention to the bear’s plight and the art of creative conservation, courtesy of World Wildlife Fund (WWF). Its impact has been nothing short of pandemic (I had to refrain from being punny). All papier-mâché pandas have been sold at RM150 a pop, with proceeds going to WWF Malaysia. As a cause that began in 2008, WWF and artist Paulo Grangeon of France has been successfully expanding this campaign for 5 years running, touring to Netherlands, Italy, Hongkong, Germany and many, many other places. What has…
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    Create + Design + Market

  • SEO and a Successful Online Marketing Strategy

    Sherry Holub
    12 Feb 2015 | 9:22 am
    You just launched your brand new website, but you type in your product or service in a web search and your site is nowhere to be found! You wonder what gives? You hired a professional company to build the site. You might have even hired a copywriter. Unfortunately, the old phrase, “build it and they will come” does not apply to websites.  Search engine optimization (SEO) and search engine marketing (SEM) are specific digital marketing services that can help people find your website online.… Continue Reading
  • Are you making these basic business blunders?

    Sherry Holub
    6 Feb 2015 | 8:07 pm
    Whether you’re just starting a new business venture or you’re a little more established, there’s a short list of things you definitely should not do. I like to call these, basic business blunders. They’re basic in that they’re the ABCs of starting out and marketing your business. They’re blunders because they’re bad business decisions.… Continue Reading
  • Client Spotlight: The Body Archer

    JV Media Design
    2 Feb 2015 | 12:16 pm
    If I had to guess, I think we’ve been working with Robert since around 1999! The first project we worked on together was a custom programmed site for entertainment industry crew members. No matter what avenue of new business he was exploring, he would call us up to help to get it off the ground with design and website programming.… Continue Reading
  • Using a WordPress theme? You might want to read this …

    Sherry Holub
    19 Jan 2015 | 4:05 pm
    As of January 2015, more than 23.3% of the top 10 million websites are using WordPress (source) To say it’s a popular choice for a content management system is an understatement. Part of its appeal are the thousands of free and commercial, pre-made themes available for the system. They are an enticing way to publish a website with little or no knowledge of programming required.… Continue Reading
  • Web Design Client Spotlight: Lis Lewis

    Sherry Holub
    7 Jan 2015 | 2:15 am
    As part of our 20th year in business, we’re going to be featuring some of our long-term clients. We figured, what better way to celebrate those 20 years than to give shout outs to those that have been with us the longest. Back in 1995, when I had just started JVM and was doing design for print and working with a number of artists and musicians.… Continue Reading
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    The Ad Contrarian

  • Brand, Bullshit & Beyond

    26 Feb 2015 | 12:01 am
    Lately, the Ad Contrarian blog has been breaking all kinds of attendance records.In trying to analyze the reason for this sudden popularity, I've noticed something. People seem to love posts with the word "bullshit" in the title.Being the kind of guy who likes to give the customers what they want, from now on every post title will contain the word "bullshit." I think this is what CMOs call "best practices." Last week, I really gave it to the "Global CEO" of a huge ad agency concerning a video he did in which he invoked the genius of Steve Jobs for his own purposes -- and got it 100% wrong.The…
  • Ad Contrarian Cruelly Dumped

    25 Feb 2015 | 12:01 am
    Lots of big things happening here at Ad Contrarian Worldwide Headquarters.Type A Minus I've been dumped again.Big congratulations to my business partner in Type A Group, Sharon Krinsky. Sharon's been named President and Chief Creative Officer of RESO, an amazing online kids' activities resource site.RESO just launched in the San Francisco area in the past few weeks and has aggressive growth plans. Sharon will soon be an internet billionaire and I'll still be going for cheap laughs at the expense of social media dorks. I'm thinking of looking for a new partner for Type A. Qualifications: Cute;…
  • Advertising's Greatest Sin

    24 Feb 2015 | 12:01 am
    I am an advocate for advertising. I believe it helps create wealth, and creating wealth is what economies are about. But I am not a blind propagandist. Having worked in the industry for 41 years, I believe advertising has had some troubling effects on society.Advertising apologists usually trot out the "we just reflect what is going on in society" defense. While this may be true in certain cases, there is one offense in which advertising has maintained a leading role -- the marginalization and belittling of the old.In its foolish and unrelenting worship of youth, advertisers and marketers…
  • 5 Bathroom Habits Of Highly Successful People.

    23 Feb 2015 | 12:01 am
    One of the most ignored yet profound aspects of business success is what you do in "the library." That's right, what you do behind that closed door is just a mirror, or a microcosm, or something, of what you do in what I like to call "the dry world."If you can incorporate the toilet routines of highly successful people into your personal brand, or your personal mission statement, or something, you, too, can become a really annoying billionaire.So here are 5 "best practices" of highly successful people when they are "washing up:"1. Look At Your Belly From The Side: Since your mirror reflects a…
  • Brand Bullshit Never Sleeps

    19 Feb 2015 | 12:01 am
    Just when you think that if the brand babblers were to generate one more ounce of bullshit the entire fucking solar system would explode, what do they do? Exceed expectations.Today we have a lovely clip sent to us by a dear reader which I have culled from a video called "Why Your Brand Is More Important Than Your Product."I would have posted the entire video but my attorneys inform me that if any reader were to commit an atrocity while reading my blog I might have legal culpability.Please watch as one of the world's most formidable brand babblers explains Steve Jobs to us:The wonderful thing…
 
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    brandignity.com

  • Are you Using Buyer Personas? [infographic]

    admin
    25 Feb 2015 | 7:07 am
    Buyer personas are one of those things that can seem very complicated for many businesses but it doesn’t have to be, you just need a strategy in place. What is it? How do I use them? All great questions being asked. Our friends at the Buyer Persona Institute put together this great infographic to help you better understand how you can use personas for making better online marketing decisions.
  • Facebook Ads Aren’t Dead – Local Businesses Need to Wake up and Smell the Coffee

    admin
    23 Feb 2015 | 9:42 am
    Digital marketing has reached a new maturity stage. Businesses are now more than ever focused on qualified traffic that drives in revenue, compared to the good ole days where it was all about traffic. Social media has been questioned by many professional marketers and businesses because of the lack of revenue websites see from the traffic. The truth is sometimes in marketing things aren’t working because of the following: (1) The way of tracking or measuring results is off. (2) The strategy being implemented is not being executed correctly. (3) It’s just not the right fit. Examples of Bad…
  • Social Media & Your Small Business: The Cost-Effective Marketing Solution

    admin
    18 Feb 2015 | 5:43 am
    Social media promotion will become one of the pillars of content marketing in 2015, predicts Jayson DeMers, who has been tracking digital marketing trends in Forbes for the past three years. DeMers sees this as a natural development of the current emphasis on content-oriented strategy, as marketers shift their focus from content creation to distribution. The significance of DeMers’ prediction is underscored by eMarketer’s projection that content spending on native advertising will increase 34 percent to $4.3 billion in 2015. Companies are willing to spend more on content marketing…
  • The Modern Marketer Looks a Little Like This

    admin
    17 Feb 2015 | 8:12 am
    Today’s marketer has come a long way since the early days of SEO where things looked more like a mad science project than anything else. Today’s web marketing landscape brings some new and exciting channels to the table. Channels that incorporate part artist and part scientist for proper execution. Here is a great infographic from our friends at Sales Force and Pardot.
  • Content, Content, Content – How to Use It to Improve Marketing Strategies

    admin
    13 Feb 2015 | 7:54 am
    Today the majority of people completing Google searches are not looking for a splattering of information on a variety of topics. They are typically looking for something that answers a specific question, something that is clear and concise, something visually stimulating. Site visitors want a positive user experience. And of course, they should get what they want. Nothing is more frustrating for potential customers than entering a website with the hopes of answering a question or receiving a service and only finding low quality content. Roughly 78% of chief marketing executives believe custom…
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    Only Dead Fish

  • This Week's Favourite Fraggl Links

    Neil Perkin
    1 Mar 2015 | 6:29 am
    Here are my favourite links from this week curated by Fraggl: A wonderful interview with the founder of the wonderful PostSecret (above) 'We started with a simple question, “How has leadership practice changed in the last five years?”'. A useful new report from Wolff Olins based on interviews with 43 global CEOs, 10 Leadership experts and a counterpoint employee survey. Key finding is that CEOs need to 'find ways to create the uncorporation: a company where the culture celebrates and nurtures individualism whilst continuing to meet hard and demanding targets'. There's a good take…
  • The Role of Short-Term Wins in Organisational Change

    Neil Perkin
    25 Feb 2015 | 3:59 pm
    I'm a big fan of the value of short-term wins in helping to support, and generate momentum for, change in companies. In Leading Change, John Kotter has a pithy summary of why they work. The role of short-term wins:, he says, is to (and I quote): Provide evidence that sacrifices are worth it: Wins greatly help justify the short-term costs involved Reward change agents with a pat on the back: After a lot of hard work, positive feedback builds morale and motivation Help fine-tune vision and strategies: Short-term wins give the guiding coalition concrete data on the viability of their ideas…
  • The Difference Between Management and Leadership

    Neil Perkin
    22 Feb 2015 | 11:04 pm
    Reading John Kotter's 'Leading Change', he makes the point that many organisations conflate management with leadership, yet they are far from being the same thing: "Management makes a system work. It helps you do what you know how to do. Leadership builds systems or transforms old ones." ...and... "Management is a set of processes that can keep a complicated system of people and technology running smoothly. The most important aspects of management include planning, budgeting, organizing, staffing, controlling, and problem solving. Leadership is a set of processes that creates organizations in…
  • This Week's Favourite Fraggl Links

    Neil Perkin
    21 Feb 2015 | 5:08 am
    Here are my favourite links from this week curated by Fraggl: An excellent profile piece on Jonathan Ive in the New Yorker which is well worth the read (I never realised that he had some influence over the design of the Star Wars light sabres) Inside the New York Times Instagram strategy (good piece, but can you really have an 'Instagram Strategy'?) An excellent reading list from Undercurrent. Lots of good stuff in here Ben Thompson with a good take on where Microsoft are at now with their cloud offering Vint Cerf on how material including historical documents could be lost…
  • Coming to Australia

    Neil Perkin
    20 Feb 2015 | 10:35 am
    I'm posting this somewhat later than intended (it's been one of those weeks) but I'll be coming over to Sydney next week for meetings and to begin the planning for an exciting (but for now secret-squirrel) work-related project. I'm always keen to meet ODF readers and subscribers when I travel so if you're in Sydney and would like to catch up over a coffee do drop me note.
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    Internet Marketing Articles

  • E-Commerce Store Migration 101: What You Need to Know Before Migrating Your E-Commerce Store

    Jose Vera
    25 Feb 2015 | 8:21 am
    We receive several calls every day from people frustrated with their current shopping cart on their websites. Typically, these issues are fairly easy to fix, so we tell them what they need to know or guide them to the right forums, they get their problem fixed, and move on. Other times, we get calls from […]
  • Love and Marriage, Go Together Like — Brands and Customers?

    Begum Yilmaz
    5 Dec 2014 | 11:05 am
    Some time ago, I was browsing the web and came across a Nielsen report titled, How Loyal Are Your Customers? The survey polled more than 29,000 people among 58 countries to evaluate consumers’ views on their level of loyalty to various products, which were broken down into sixteen categories. These categories ranged from fast-moving goods, such […]
  • Advanced Image Restructuring & Uploading for an E-Commerce Website

    Jose Vera
    26 Aug 2014 | 2:23 pm
    I spend a lot of time working on e-commerce migrations, database structuring with a plethora of E-commerce systems —, and one of the things that has always struck interested me, is the way they handle images. Most packaged solutions like Volusion, MagentoGo and Shopify make it relatively simple to upload a picture to a product […]
  • Top Strategies to Push Short Term Sales for Your Ecommerce Store

    Duran Inci
    25 Aug 2014 | 11:54 am
    One of the most frequent questions we get from our clients is, “What else can I do to increase my e-commerce sales?” While we support a long term marketing strategy to improve revenue for e-commerce businesses, there are things that you could do to push sales for your site in the short term. Here are […]
  • Building an Integrated Agency / Hotel Booking System with WordPress

    Duran Inci
    19 Aug 2014 | 6:52 am
    We all use travel websites like Booking.com, Expedia.com and Orbitz.com. There are a ton of others operating now, basically trying to clone what these 3 giants have started. But do you remember how we used to book flights and hotels? There are hundreds of thousands of hotels in the world. They all have one thing […]
 
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    Mass Transmit

  • PDF: 10 Tips To Improve Your B2B Email Marketing Effectiveness

    admin
    4 Feb 2015 | 11:57 am
    Looking to improve your B2B email marketing? Then download “10 Tips to Improve Your B2B Email Marketing Effectiveness.” The article, written by Mass Transmit CEO Adam Q. Holden-Bache, is featured in the Winter Issue of B2BTribe magazine. > Download here   PDF: 10 Tips To Improve Your B2B Email Marketing Effectiveness is a post from the Mass Transmit Broadcast Blog. Subscribe to receive blog posts via email. Connect with us on Facebook, Twitter and Google+!
  • Subject Lines that Get Results: 10 ½ Tips

    Anthony Schneider
    17 Sep 2014 | 7:03 am
      Your email subject line. It’s an invitation, a front door, a salesperson, an ambassador. It’s important, to say the least. Here are 10 ½ tips to make your subject line Don Draper not Al Bundy, caviar not tofu — in a word: better. 1. Test for bad words:
Over 35% of spam is detected from email subject lines because of spam trigger words. Free, sex, video, trial, sample, mortgage. Just say no. There are lots of ways to test against spam triggers. SpamAssassin (used by EmailSpamTest) is a good place to start. Check lists of spam words from Mequoda and MarketingTech Blog. 2. Keep…
  • 9 B2B Email Content Strategies

    Adam Q. Holden-Bache
    15 Jul 2014 | 4:00 am
    Email marketing best practices are consistent for most any type of email communication, but those of us that do business-to-business (B2B) email marketing know that we have to take a somewhat different approach to our email content.  A B2B business relationship is much different than a consumer relationship, and we have to plan our messaging with that in mind. When it comes to B2B email strategies, here’s 9 things that B2B marketers need to consider when preparing content for their campaigns. 1. Longer sales cycle. B2B sales cycles can typically be several weeks to several months, and in…
  • Email’s Role in Lead Generation and Lead Scoring

    Adam Q. Holden-Bache
    11 Feb 2014 | 4:00 am
    Attracting qualified leads is an increasingly important part of business. And attracting those leads is becoming increasingly difficult. Marketers must get their message in front of the right people at the right time. They need to produce relevant content to generate interest, they need to be there when prospects demand information, and they need to capture data when the prospect is ready to interact with their brand. This process of lead generation requires a multi-channel approach as messages, content and delivery need to be synchronized cross-channel. Within that approach, email plays an…
  • Anthony Schneider Featured in New Multichannel Marketing Book

    Anthony Schneider
    7 Jan 2014 | 5:13 am
    Anthony Schneider is one of the authors featured in the new book Multichannel Marketing Ecosystems, published by Kogan Page. Multichannel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry – the seismic shift from a single TV-centric path to a multichannel interactive ecosystem which puts digital technology at the heart of every campaign. Edited by Markus Stahlberg and Ville Maila, the book features 32 articles by some of the world’s leading multichannel marketing practitioners and best-known marketing companies. Anthony’s article,…
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    The Email Marketing Chronicles

  • New Logo for Email Industries

    Scott Hardigree
    18 Feb 2015 | 9:00 am
    It’s been nearly a year since we started using a new brand. The reason we decided to use Email Industries was purely practical, I had too many email addresses. Between syncing five accounts and two calendars inefficiency was becoming a problem. There was a quasi-strategic reason too. Due to our growing number of brands it seemed like a good time to create a unified identity that represented our passion and personality as well as our products. We’ve kept the Email Industries under wraps until now largely because our first attempt at creating an identity was embarrassing. We…
  • The Un-Newsletter

    Scott Hardigree
    11 Feb 2015 | 1:00 am
    So I am feeling bored by standard email newsletters. I’m not alone but I am most certainly not anti-newsletter either. The newsletter has been and continues to be an effective tool but maybe we should reconsider how we approach it? Does your newsletter have to be newsy? I suspect when we think email newsletter, we focus on the “news” part and envision something text-heavy and long. That’s still what many newsletters look like in my inbox anyway, and I suspect that’s the format you usually see too. But what if we undid the newsletter, to take the focus off the news…
  • 6 Resolutions to Improve Next Year’s Email ROI

    Scott Hardigree
    1 Jan 2015 | 1:15 am
    While the rest of the email marketing world goes a little crazy with predictions for 2015, predictions you as a marketer can’t control, let’s go a little crazy with the things you can control: your own email marketing program. Let’s talk about resolutions for 2015, rather than predictions. Although email best practices abound, they’re not always adhered to. I get that. It’s easier to keep doing things the same way as before than it is to change your habits. But email is a numbers game, with little, tiny numbers adding up to big dividends. Consider the measly 1%, a number so…
  • Using Print Ads to Drive Email Subscriptions?

    Scott Hardigree
    16 Dec 2014 | 1:23 am
    Those of us who work exclusively in the digital world sometimes overlook the potential of print for driving traffic online, especially for organic search hobbyists like me. That was my mindset until I recently experimented with buying print ads to get people to the Indiemark website. I ran an ad in a local, affordable business publication and saw a dramatic increase in both website traffic and email subscriptions.  I’ll admit it: I was surprised. It’s not usual for offline marketing to direct people online. Radio ads come complete with URLs these days, and what kind of self-respecting…
  • 5 Non-Traditional Holiday Email Marketing Ideas

    Scott Hardigree
    2 Dec 2014 | 11:48 am
    This year, I went in search of some truly creative holiday email marketing ideas to pass along to you. This year, I failed. It’s easy to find the usual, like 30 creative holiday email marketing blah blah blah. And there’s some practical advice about emailing on weekends and which kinds of discounts perform best in this post. There’s also some advice for B2B holiday emails. But none of those jumped out at me. So I pulled together my own atypical ideas. Below you’ll find four more atypical holiday email marketing ideas based on my own experiences on both sides of the Send button,…
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    Email Critic | Rants and Raves of a Mad Email Marketing Agency

  • Why You Need to Get Some Purple Cows into Those Inboxes

    Scott Hardigree
    20 Feb 2015 | 6:19 am
    Quick: How many of the emails currently sitting in your inbox were you excited to see? How many were you anticipating and looking forward to reading? I just took a quick look at my inbox before I typed that question and my answer is zero. Not that I don’t have plenty of emails in my inbox, I do…hundreds. But not a one to pique my interest and perk up my day. Email—still—is boring. Where are my purple emails? Seth Godin’s book “Purple Cow” was published in 2003. In that book, Godin pointed out that seeing cows was nothing new, boring in fact, but you’d notice a purple cow.
  • 5 Responsive Email Design Best Practices to Start Off Your Day

    Scott Hardigree
    14 Jan 2015 | 7:13 am
    Those who are running email campaigns understand the importance of sending out a well-composed email. Every element of the email message from headline to the content to the design must be optimized in order to increase the chances of recipients to perform the desired action. One of the biggest developments in email marketing over the last years is responsive email design. This refers to how the sent message of an email campaign interacts with the screen resolution of devices in which the email is viewed. Given that people can access their email inboxes using desktop, smartphones,and tablets…
  • 5 Reasons Why No One Opens Your Marketing Emails

    Scott Hardigree
    6 Jan 2015 | 5:48 am
    In an ideal world, you’d send X emails and get X opens, not Y, right? I mean, hey, a 94% deliverability rate is great and something you obviously worked hard for, but when that only gets you a 13% open rate, well, that isn’t so great. I have never ever heard of anyone getting a 100% open rate, or even anything close to that. I don’t even open every email I get from my mom. But most businesses aren’t even in the 40% range. Why is that? Lots of reasons. But the five biggest fails that lead to emails delivered and deleted (i.e. not opened) are these: Reason 1: Failing with the…
  • CASL, Canada’s Anti-Spam Law, 6 Months Later

    Scott Hardigree
    16 Dec 2014 | 5:49 am
    Now that Canada’s anti-spam legislation (CASL) has been in effect for six months, I thought it might be a good time to check in on its impact. To do so, I turned to my friend Matthew Vernhout. Matthew is the Chief Privacy Officer and Manager, Deliverability at Inbox Marketer Corp. and a Certified International Privacy Professional (Canada) with more than 14 years of experience in email marketing. He is intimately familiar with CASL because he ensures that Inbox Marketer’s clients are compliant with all relevant industry regulations, including CASL. Matthew kindly agreed to answer a…
  • Start Seeing Beyond the Holidays

    Scott Hardigree
    2 Dec 2014 | 9:10 am
    How was your inbox on Thanksgiving? How about on Black Friday? A little more crowded than usual? Now how many of those emails were from brands that you rarely hear from? Okay, hold that thought. One estimate predicted 25.6 million people would be out shopping for deals on Thanksgiving and another 95.5 million people would shop on Black Friday in the U.S. Given that the population of the U.S. is about 320 million, that’s a significant percentage. But if such a huge percentage of people are willing to shop on these two days, wouldn’t it make sense to convert some of these annual…
 
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    Fred Moore or Less

  • North Face – The Pinnacle of a Brand

    Fred Moore
    16 Feb 2015 | 11:00 pm
    OK Dave … here it comes…. Dave Folsom, President of one of our visionary clients – Sotherly, has been on me for a while to blog about North Face as a brand. And he is absolutely right – the North Face ways of engaging us provides many great lessons for strategic branders these days. And, North Face is an amazing brand. And, this is particularly a good time of year to see just how omnipresent the North Face brand is.   Over the next few frigid days, just look around when you are out (if you can get out) or if you’re just watching real people being interviewed on…
  • Yeti Coolers – A Brand as Powerful as a Bear

    Fred Moore
    13 Jan 2015 | 11:00 pm
    I mean really, OMG! You can’t tell me that smart branding doesn’t create just amazing results. I’ve got two words… Yeti Coolers. Let’s make that two words and an amount…. Yeti Coolers. Average price: $350. And they are selling like crazy – recently earning a spot on the prestigious list of Inc. magazine’s fastest growing companies. Haven’t heard of Yeti? Well, Yeti was started in 2006 by two brothers – Roy and Ryan Seiders – who wanted to build a better cooler. Yeah, a cooler. The plastic household necessity that has a place (usually in…
  • PEER TV – Today’s Most Respected Network

    Fred Moore
    7 Oct 2014 | 7:41 am
    Within the last several days, I have seen two really impactful ads that blew my socks off. Interesting thing about these ads was how I came upon them. Was it during the Super Bowl or Grammys? (I know it’s Fall – just bear with me for the effect, OK?) Were these TV spots on one of the “big three” – CBS? NBC? ABC? (Do they even call them the “big three” anymore?) Was it during ESPN programming? On Mad Men? Or embedded in online streaming of Modern Family or  24? No. Both of these television spots were sitting in my e-mail as an attachment a couple of days…
  • Courageous Enough to Stand for Something

    Fred Moore
    10 Sep 2014 | 1:55 pm
    Have you ever been to a Jimmy John’s? Our office goes all the time. Wow. It is amazing how they deliver on their brand promise. Freakishly Fast! For me, it is an experience to see how quickly they can make a sub. Here’s my quick JJ drill. I go in a Jimmy John’s (I have been to several). I order. They tell me the amount due. I fumble around for some cash. They give me change. Walk to the end of the counter. Done! My sandwich is waiting. (With a sticker on the wrapper that says “Subs so fast, you’ll freak” or “YOUBUYWEFLY.” Fun brand voice that…
  • Hats off to the FMOL Campaign of the Year

    Fred Moore
    14 Aug 2014 | 11:57 am
    I know it’s only August but for me the ad campaign of the year has already been won. Dick’s Sporting Goods. Have you seen these incredibly engaging, dead on spots?  (I’ve included one in case you missed it.) Watch this video on YouTube. Terrific stuff.   Strategically sound communications for today’s marketplace. The campaign impressively captures in a myriad of ways what Dick’s Sporting Goods stands for – amateur, high school sports. There are many branding lessons that we can take from this totally integrated, insightful, terrific campaign.  But for…
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    Tatango - SMS Marketing Software » SMS Marketing Blog

  • Can I Text Message My Customers?

    Derek Johnson
    12 Feb 2015 | 5:00 am
    One of the biggest misconceptions regarding text message marketing is that as a business, you can send text messages to a pre-existing database of your own customers. Makes sense, as they’re your customers right? Due to a federal law called the Telephone Consumer Protection Act (TCPA), it’s very often the case that as a business you’re unable to send marketing text messages to a pre-existing database of your own customers. Why? Most businesses (99.99% in our experience) aren’t aware of the TCPA disclosures that need to be made to customers when collecting their phone numbers…
  • I Get It… The Rules for SMS Marketing Are Confusing.

    Derek Johnson
    10 Feb 2015 | 5:00 am
    I get it… the rules for SMS marketing are confusing. It doesn’t help either that in SMS marketing, you have two sets of rules to follow, one developed by the FCC, know as the Telephone Consumer Protection Act, and the second set of rules developed by the CTIA, know as the CTIA Short Code Monitoring Handbook. Trust me I get it, this can lead to a bunch of confusion as to how to follow the rules in SMS marketing. Recently though I’ve been scratching my head with a trend that I’m seeing from some major brands including Sonic, Payless Shoes, Famous Footwear, Caribou…
  • Grow Your VerticalResponse Email List with Text Messaging

    Derek Johnson
    3 Feb 2015 | 5:00 am
    Are you using VerticalResponse for email marketing? If so, we have some good news for you, as Tatango has partnered with VerticalResponse, allowing VerticalResponse customers to grow their email list through text messaging. Even better, if you’re a VerticalResponse customer, you can use this service for free to collect up to 250 emails per month. Why are we so excited about our partnership with VerticalResponse, which allows you to collect email addresses via text message? Did you know that 5% of all the email addresses that Chuck E. Cheese collects from their customers for their…
  • Retail SMS Marketing Case Study – $7.2 Million in New Sales

    Derek Johnson
    29 Jan 2015 | 5:00 am
    Have you been looking for a really good retail SMS marketing case study? If so you’re in luck today, as we here at Tatango have found a great retail SMS marketing case study for you! This retailer was able to get 300,000 customers to opt-in, and with an 85% redemption rate, was able to generate $7.2M in new sales. The best part, this happened over the course of three days. How is this possible? According to our good friends at Vibes, this retailer ran an SMS marketing campaign over a holiday weekend, where they offered customers a significant discount to be used that same day. The…
  • Schedule Your Free SMS Marketing Assessment

    Derek Johnson
    27 Jan 2015 | 5:00 am
    At Tatango, our mission is to help companies better connect with their customers on their mobile phones. That’s why we’re offering free SMS marketing assessments — to make sure that you’re SMS campaign is fully optimized for success. As part of your free assessment, one of Tatango’s SMS marketing specialists will evaluate your entire SMS campaign, and help you understand how to improve signups, increase customer engagement, decrease customer churn, and most importantly, drive real sales to your business. There’s no risk, no obligation, and no credit card…
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    Big Brand System

  • What “Authentic” Audience Building Means [Audio]

    Pamela Wilson
    25 Feb 2015 | 3:00 am
    You’ve heard it many times: the best way to market your business is to “develop an authentic relationship with your prospects and customers.” But what does authentic marketing look like now? And what’s the difference between doing this for a brick-and-mortar business vs. an online business? These are the questions my new Nashville friend Nancy VanReece and I pondered a few weeks ago with Clark Buckner of TechnologyAdvice. We met at Chago’s Cantina in Nashville, and over the sounds of a busy Mexican restaurant, we hashed out how to build an authentic relationship…
  • Free Stock Photos: My Favorite Resources Today

    Pamela Wilson
    11 Feb 2015 | 3:00 am
    On a world wide web full of words, images cut through the noise and get to the point. A well-chosen image will enhance what your words say, and add meaning to your communication. The good news is that finding great stock photos — even free stock photos — is easier than ever. There are dozens of websites that offer free stock images. Their business models vary: Some are supported by advertising Some are supported by user donations Some serve as portfolios for a photographer’s work The free stock photo image resources here — as of this writing — allow you to use their images for…
  • Demystifying the Art of Action Planning

    Karyn Greenstreet
    28 Jan 2015 | 3:00 am
    Do you have an area in your business where you want to grow, change, be more successful? Sometimes it feels like you can’t get there fast enough. Setting goals can seem intimidating until you realize goals are simply stated outcomes: be more profitable, finish a big project, launch a new service, or help more clients. It’s more than a mere wish list; it’s stating what you want from life. The trick is to get from goal setting to goal attainment. That’s where we hit potholes and brick walls. Being a planner rather than a jumper will get you results quicker. Start with Big Picture Goals…
  • Here’s Why I’m Singing in the Rain on the New Big Brand System

    Pamela Wilson
    15 Jan 2015 | 3:00 am
    Last July, I joined the team at Copyblogger Media. And within a few days of starting, I got my first glimpse behind-the-scenes at our newest product, the Rainmaker Platform. When I first saw it, it was still in beta form. It was a little like seeing a baby who’s learning to walk: you can see the potential, and see it not meeting its potential at the same time. Luckily, we have an amazing team working hard to make the Rainmaker Platform great It’s not the same product I saw last July. It’s a robust, powerful, easy-to-use solution for online businesses. And week by week, I got…
  • You Have Something to Offer: Let’s Get It Noticed

    Pamela Wilson
    31 Dec 2014 | 3:00 am
    Why are you in business? I mean, seriously, why would you take the risk of running your own business? It’s not like it’s easy. I’ll tell you why I did it. Maybe you have a similar story? Back in 1992, I was at the beginning of my career as a graphic designer. I got a job right out of college working at a design studio in Miami. Five years later, I found myself newly married. I had just given birth to my first child. And I couldn’t imagine going back into the office. I tried to fathom putting this helpless baby into the arms of someone else, and returning to my drafting table and…
 
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    Internet and Video Marketing Solutions for Business

  • Should Your Website Focus on Humans or Robots?

    Julie Weishaar
    25 Feb 2015 | 2:36 pm
    When it comes to creating the content for your website, you are probably going to be overwhelmed with all the information that bombards you. What do you believe, what do you ignore? How do you know what is the right way to build a successful website? Well, the first thing you need to know is […]
  • Sales and Marketing Are Two Sides of The Same Coin

    Julie Weishaar
    10 Feb 2015 | 7:17 pm
    What is the difference between sales and marketing? Many confuse the two terms and think they are the same thing. I recall a Linkedin conversation that went on for months! The term “Internet Marketing” is often mixed with the terms Affiliate Marketing and Network Marketing, when in fact, Affiliate and Network Marketing are different forms […]
  • Why Every Business Needs A Commercial

    Julie Weishaar
    7 Feb 2015 | 9:54 pm
    The top marketers know the incredible power of an awesome well-made video. It’s been proven time and time again to boost conversions and sales. Video marketing is a powerful way to enhance your website and business. The top benefits of video marketing are: Make you stand out from the crowd and get the attention of […]
  • Work Hard or Work Smart?

    Julie Weishaar
    3 Feb 2015 | 7:33 pm
    Maximizing Your Online Conversions There are 3 ways to grow your business: Get You More Customers Get Your Customers to Buy More Often Get Customers to Make Larger Purchases You have done your due diligence with your website building backlinks, optimizing your site, using social bookmarking, social media sharing, etc. and you have attracted a […]
  • How to Create Memorable Slogans That Stick

    Julie Weishaar
    1 Feb 2015 | 10:21 am
    How Can You Create Memorable Slogans For Your Company That Stick in Your Customer’s Minds? Start by thinking about your primary benefits to your target market.  Remember, “they” only care how you can solve their problem or answer their question. Benefits before features! Another thing you can also do is differentiate your brand in comparison […]
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    The Direct Marketing Voice

  • Quick Tip Tuesday: February 10- Building Your Real Estate Brand Identity

    QuantumDigital
    10 Feb 2015 | 5:00 am
    You’ve created a brand identity for you business, but now what? The next step is to take your real estate brand identity concept and develop it by integrating it throughout your marketing campaign. Your image and marketing should all work together to reinforce your brand to leave a lasting impression on your clients and prospects. Watch this video to find out how to build your real estate brand and grow your business. Do you have any real estate branding tips that we didn’t cover? Share them by leaving a comment below! Click here to view the embedded video.   The post Quick…
  • The 6 Rules of Postcard Marketing for Realtors

    QuantumDigital
    6 Feb 2015 | 5:00 am
    While real estate postcards might not receive as much buzz among marketers as the latest social media platform, they’re one of the most reliable ways to generate leads, sales, and clients for your real estate business. Real estate direct mail marketing is both a science and an art, requiring equal doses of data-driven marketing insight and great design. With the right combination of art, copy, and targeting, a postcard campaign can fuel your real estate business’s growth. Are you considering a postcard campaign for your real estate business? Read on to discover six rules of direct mail…
  • Quick Tip Tuesday: February 3 – Real Estate Postcards: Build Your List

    QuantumDigital
    3 Feb 2015 | 5:00 am
    A direct mail postcard campaign can attract new leads, reestablish relations with stale prospects, and even create referrals…that is, if it reaches the right people. The truth is, a direct mail campaign does no good for the realtor or consumer if it doesn’t reach the people who would benefit from the message. Having the right people on your mailing list is extremely important when investing in a direct marketing campaign. With the right list of prospects, existing clients, and influencers on your list, you are more likely to get positive responses and close more deals. Keep these…
  • How to Keep Your Real Estate Sphere of Influence Engaged

    QuantumDigital
    30 Jan 2015 | 5:00 am
    From generating new sales leads to helping you find the perfect buyer for a home or apartment, your sphere of influence can be the driving force behind your success as a realtor. Many realtors make the mistake of building their sphere of influence – networking with influential people, connecting with customers to ask for referrals, and more – only to let their sphere of influence grow cold and inactive. Your sphere of influence is the fundamental marketing force behind your real estate success, and just like any other business keeps its fundamentals warm, you need to keep your sphere of…
  • Quick Tip Tuesday: January 27 – Consistent Real Estate Branding

    QuantumDigital
    27 Jan 2015 | 5:00 am
    What represents your brand? How do you stand out among your competitors? Real estate branding is key when closing a deal, gaining new prospects, or when thinking of ways to stand out in your market. By creating a consistent brand image you are more likely to be remembered in the minds of your clients and prospects. Using your company’s strengths and unique selling points you can construct a brand identity that leaves a lasting impression on your client and sets you apart from your competitors. Just as “Rome wasn’t built in a day,” neither are brand identities. Staying…
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    The Blog of Matthew Loop

  • This Facebook Advertising Hack Makes You More Profitable

    Matthew Loop
    9 Feb 2015 | 3:16 am
    After personally investing over $300,000 in Facebook advertising and managing over a million dollars in ads for clients, there are many powerful lessons I’ve learned along the way. Just like in other forms of life, experience proves to be the best teacher again. I’d like to reveal one of those “golden nuggets” in today’s blog. Here it is, short and sweet. If you use Facebook advertising, do yourself a favor and start with a smaller daily budget of around $7. Once you get your cost per click between .10 and .33 cents, then you can slowly scale the budget up to…
  • Chiropractic Practice Marketing Training in the Caribbean

    Matthew Loop
    21 Dec 2014 | 9:07 am
    In this video below, you’ll discover a quick and powerful way to build your chiropractic practice with social media. You’ll also learn why the movers and shakers in the profession are gathering at the luxurious Ritz Carlton Cancun in April of 2015. This is a “must attend” experience for entrepreneurial chiropractors who want to reach and IMPACT more! Click this link for more details and to see if you qualify. Limited to the first 25 successful applicants.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends!
  • Are You Selling Yourself Short WITHOUT Even Knowing it?

    Matthew Loop
    22 Nov 2014 | 6:26 am
    This is one of the BIGGEST reasons why most people never get what they truly want in life or business. Don’t fall into this trap or it will keep you running on a hamster-wheel going nowhere. Take a couple minutes right now, get rid of  all distractions, and listen to this important message. We filmed this video in Paris, overlooking the beautiful Arc de Triomphe.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: You are GREATER Than Your Life Circumstances Selling Products Online? Watch This FIRST…
  • You are GREATER Than Your Life Circumstances

    Matthew Loop
    21 Nov 2014 | 2:55 pm
    In this inspiring video, I share a powerful message that’s applicable to your business and personal life. Without this critical mindset shift, you’ll never realize the success and prosperity you seek. Filmed at the magnificent Windsor Castle in the United Kingdom.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: The 5 Pillars of a Successful Internet Business Is Philanthropy Part of Your Social Media Strategy? The Social Media Revenue Summit (highlight reel) Before You Work Another 12 Hour…
  • How to Contact Google Local Business Support

    Matthew Loop
    29 Oct 2014 | 9:21 am
    In this video, you’ll find-out the fastest way to contact Google local business support so you can actually get a representative on the phone. That was easier said that done until recently. Just in case you didn’t know, Google My Business is the new name for those maps listings, too. So, why might you want to get Google on the phone? - Maybe you have a client review that’s been filtered and you want to know why - Maybe you updated your address awhile ago and it’s still not taking effect. - Maybe you have your Google+ page and YouTube account merged with the wrong local…
 
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    DaveChaffey.com

  • State of Digital Marketing 2015 – Podcast

    Dave Chaffey
    23 Feb 2015 | 1:11 am
    Earlier in February I was interviewed by Daniel Rowles of the excellent Digital Marketing podcast - Daniel and Ciaran Rogers have been running this podcast since 2010 and their interviews have become of one of the best ways of learning about the latest developments in Digital Marketing… particularly, if like many, you have a commute … Continue reading State of Digital Marketing 2015 – Podcast →
  • Digital Strategy in 2015

    Dave Chaffey
    15 Jan 2015 | 6:37 am
    In the latest editions of my books on Digital Marketing, we feature the SmartInsights.com RACE framework for creating and managing a Digital Strategy. The idea behind RACE is to provide a simple structure for companies to develop a digital plan which meets the challenges of reaching and engaging online audiences to prompt conversion to online … Continue reading Digital Strategy in 2015 →
  • The Evolution of Social Networks 2004-2014

    Dave Chaffey
    9 Dec 2014 | 4:51 am
    Source – and larger version: Mediavision
  • New content marketing plan template

    Dave Chaffey
    1 Dec 2014 | 1:17 am
    Smart Insights  have published a new free content planning template developed in collaboration with HubSpot, It has worked examples like the one below in a 4 Step process you can follow in the Content Marketing Planning Template - explained here on Smart Insights. It available for free download via HubSpot – it also links through … Continue reading New content marketing plan template →
  • Managing customer journeys (Free research report)

    Dave Chaffey
    13 Nov 2014 | 2:57 am
    Research report – Approaches to managing online and multichannel experiences – free research report in conjunction with Ecommerce Expo available free to Smart Insights members
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    Scott Taylor-McCormick

  • mac our pick lipstick Discounted Price KEQUN-143

    op
    18 Feb 2015 | 10:16 am
    mac our pick lipstick Discounted Price KEQUN-143 If you like, please click here: MAC Mascara Viva Glam MAC Pro Cosmetics Mascara 2014 Discounted For Sale MAC Mascara Viva Glam MAC Pro Cosmetics Mascara where can i get mac makeup But even if there is no light, the show also very shocking. The organizing committee is […]
  • Do What Needs To Be Done!

    scotttm
    10 Apr 2014 | 8:34 am
      It’s easy to cherry pick tasks that are easier or that you would prefer to do. My advice that I want to share with you today is that what you need to be doing is focusing on the tasks that NEED to be done. Maybe these tasks are a little less desirable but if […]
  • How Much Do You Value Your Time?

    scotttm
    5 Apr 2014 | 12:58 pm
    When it comes to being productive and moving forward in life or business then you hear a lot about time management. Well, for me this was the single most important tip I was given when it came to time management and that was when someone asked me “How much do you value your time?” This flicked a […]
  • Why Writing Things Down Can Help You Take More Action Towards Your Goals!

    scotttm
    4 Apr 2014 | 2:05 pm
      When you set yourself a goal, especially a big one chances are there’s a large number of things you need to get done in order to achieve that goal. You probably do know exactly what needs to be done inside you head initially, but then life happens and more and more is thrown at […]
  • Take On More Than You Think You Can Handle

    scotttm
    3 Apr 2014 | 11:10 am
      If you find your not getting as much done as you would like then this is something you really need to look at. So many people will actually limit themselves to what they can and cant do by the voices that go on inside our heads.. They stay inside their comfort zones and never […]
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    Business 2 Community

  • 7 Ways to Manage Your Reputation Online

    Brandon Leibowitz
    1 Mar 2015 | 9:45 am
    The online world is a very massive world with thousands of people engaged each and every single day. As such, the internet can either be a place to gain success or a place to have yourself, your career, or even both, destroyed, mostly due to bad reputations. Speaking of which, you may want to find out how you can possibly have a good reputation on the World Wide Web pages. Well, fortunately enough for you, here are 7 ways to manage your reputation online. 1. Search for Yourself Yes, this may sound rather awkward at first. However, you definitely do not want others to be abusing your name over…
  • Top 5 Business Challenges for Management Consulting Firms

    Lee Frederiksen
    1 Mar 2015 | 9:30 am
    Anyone in the management consulting industry knows that today’s firms face a host of business challenges, some age-old and some brand new. The forces driving change are many and various. Disruptive technology, the rise of new business models, and the pressures exerted by intense global competition are transforming the marketplace. At Hinge, we wanted to build a focused understanding of the top issues that are occupying firms in 2015 – and what that means for the industry at large. So we got down to research. Diving into the Research In order to find the answers, the Hinge Research…
  • Sales Coaching – Too Bad it Doesn’t Happen More Often

    Richard Ruff
    1 Mar 2015 | 9:30 am
    Sales coaching People who are knowledgeable and experienced in sales excellence know sales coaching is worthwhile; it can make a difference; and it needs to be a priority. Sales pros agree sales coaching is a necessity if you want a world-class sales team. While most sales leaders agree about the importance of sales coaching, most also admit “the job isn’t getting done.” Many great companies start sales coaching initiatives with tremendous energy and commitment. Far fewer exit the other end of the tunnel. Two developments increase the urgency for a renewed dialogue about getting sales…
  • Care to Share? Leverage Your Intranet for Employee Connection Idea Sharing

    Paul Marcotte
    1 Mar 2015 | 9:15 am
    An employee suggestion box (also known as the Idea Share Exchange application in Intranet Connections), is a traditional part of many businesses that dates back to the early 20th century. The success of a suggestion box is tied in large part to the perceived value that a suggestion box brings for both employees and management. In some businesses, the suggestion box is that dusty old box in the corner of the staff room that hasn’t been opened in years. For other companies, the suggestion box is an integral part of the company’s success. Perhaps the most famous example of business…
  • 3 Tips to Test Your Way to Better Ads

    Sarah Burns
    1 Mar 2015 | 9:00 am
    As a search marketer, you likely rigorously test email copy and landing pages, but what about your ad copy? Search ads need love too. Testing search ads can provide marketers with valuable insights and data about how ad creative impacts overall campaign performance. The more you test your ad copy, the more highly optimized your ads will be, resulting in more compelling messaging that speaks directly to your prospective customers’ needs and solves their problems. This leads to higher conversion rates and saves you from writing endless amounts of ad creative that doesn’t resonate with your…
 
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    The Point

  • Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

    Howard Sewell
    24 Feb 2015 | 9:51 am
    The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. It’s easy to see why. Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and at no charge as part of their default set-up. Going beyond that basic set-up, a critical step in being able to gauge the true success of any search campaign, requires a modest investment in time and resources that most companies figure they can live without. The foundation of a strong search…
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