• Most Topular Stories

  • 7 Ways to Engage Your Customer’s Reptilian Brain

    Heidi Haskell
    26 Aug 2015 | 10:23 am
    Learn how to make your value proposition appeal to your customer's reptilian brain and engage your audience, complete with examples.
  • Working the Room

    Tom Peters
    Cathy Mosca
    1 Sep 2015 | 1:40 am
    The key to engaging an audience is to make a human connection. Tom explains exactly how he does this in a conversation with colleague Shelley Dolley in the latest in our Off the Cuff video series. You can find the video at YouTube (time: 2 minutes 57 seconds). The post Working the Room appeared first on Tom Peters.
  • Color Linework in Photoshop | Design Tip of the Week

    Go Media™ · Creativity at Work
    Jordan Wong
    31 Aug 2015 | 6:00 am
    Black and white linework is always nice, but sometimes a bit of color is needed to add a pinch of visual flavor to your delicious illustration soufflé . (Hooray cooking metaphors!) Let’s get into it and show you how to color linework in Photoshop. I’ll be using the heroic imagery of this guy doing a Shoryuken. (I drew him at of the Cleveland Drink and Draws, a social meet up for artists, illustrators and doodlers to hang out, drink some beer and draw cool shit.) As you can see, it’s just a graphite pencil drawing, so while the majority of it is linework, there are some…
  • 5 Insanely Clever Marketing Campaigns That Went Viral

    Mobile Demystified
    Krissy DeAngelis
    1 Sep 2015 | 11:56 am
    The other day, my coworker cracked up while reading an email from Frontier Airlines. I turned around, looked at his screen, and I, too, couldn’t help but laugh at the sheer creative genius. The email capitalized on the recent sensationalism of a 15-year old’s crack at being president. If you read anything on the internet or watch the news, you probably know exactly what I’m referring to. This got me wondering about other clever, timely, and opportunistic marketing campaigns. I know, it’s not the end of the year so it’s not the official time for everyone to do their roundup of “top…
  • Want More Subscribers? Avoid These 8 Email Marketing Mistakes!

    Firepole Marketing Blog
    Guest Author
    31 Aug 2015 | 4:00 am
    “Email marketing is where the money’s AT!” This has probably struck your eardrums for the billionth time right now… And there’s a reason for that. Simply put, it’s true. Research shows that email marketing is 40 times more effective at snagging new customers than Facebook and Twitter. Which is fantastic news for business owners and marketers. Now while email marketing is a great way to ramp up business, it can soak up a ton of time, effort, and money when done incorrectly. So here are 8 email marketing mistakes that are a danger to your bottom line. Steer clear of them to…
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    Influential Marketing

  • The Death Of Gender (And What It Means For Marketing)

    19 Aug 2015 | 4:03 pm
    There are plenty of signs that the way we have typically described gender may be dying before our very eyes. In Austria last year, the winner of Eurovision’s popular song contest was a 26 year old drag queen with a beard named Conchita Wurst. Earlier this year, Sweden officially became the first country to add a gender neutral pronoun to its official dictionary. At the same time, Facebook expanded their already broad 58 gender options to now allow a custom unlimited field for users to designate their own gender identities. In May, Time magazine published a cover story about the…
  • The 5 Worst Habits Of Selfish Brands

    16 Jul 2015 | 11:43 am
    Do you know a selfish brand? Most of us do. We encounter them constantly – trying to promote their latest and greatest product. Their ads seek to interrupt us and every interaction is clearly only focused on either closing a deal or collecting our information for their database. They think in terms of short term revenue instead of long term value. They look at customers are only a necessity on their way to making a profit. And they make the world a worse place. The good news is consumers have more ways than ever to filter these brands out and expose their selfishness as a warning to…
  • How Amazon Might Accidentally Kill Creativity

    23 Jun 2015 | 1:51 pm
    I rely on books. As an author of five books, I believe in the power of them and as a trend curator and University Professor I consume many of them. I buy several new non-fiction books a week and often invest my time and attention in reading them and learning from them. What I don’t do is read most of them cover to cover. Yet some of the most lasting ideas that I get from books come from reading them in bursts. I consume books and ideas the same way travelers consume frequent flier miles – as momentary rewards to be redeemed at a later date. Books can share powerful ideas that…
  • How Reverse Retail Is Changing The Way We Buy

    16 Jun 2015 | 5:44 am
    About two years ago, there was a single word that could strike fear into the heart of any retail brand executive – “showrooming.” The term popularized the increasingly common shopping behaviour from consumers of going into a physical store to try out and test a product before going online (often to an ecommerce only retailer like Amazon) and completing their purpose. Was showrooming going to destroy the retail business? This was one of the main questions speakers tackled at the National Retail Federation’s annual Expo event early that year. And the research didn’t…
  • A Short And Hopeful History Of Social Media

    9 Jun 2015 | 1:23 am
    Social media has always been the home of meaningless indignation. What do you do when you’re angry about something no one else cares about? Share it on social media. So as we started to each find our own voices on a platform that could reach micro-audiences, the easy thing to do was to use it as a place for venting. Flight delays, rude waiters, critiquing the latest episode of our favorite TV show were all common topics. No one really cared, but that was ok because hardly anyone was really paying attention anyway. After all, the point of venting is usually inherently selfish to make…
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  • Domain names with diacritical signs and non-Latin characters

    19 Aug 2015 | 1:39 am
    When the domain name system was introduced in the middle of the 80s, every domain name could only include any letter of the standard Latin alphabet from a to z, any number from 0 to 9 as well as hyphens, provided that the chosen name didn’t start nor end with a hyphen. The first domain names with diacritical signs (ex. café.com, bü…) as well as in languages that used other alphabets like Arabic or Japanese (ex. للمهندسين.com, 大和.jp…) appeared in the beginning of the 2000s.  While the second category always kept an extension in Latin characters, some new extensions…
  • Domain name and privacy

    26 Jun 2015 | 12:24 am
      When you register a domain name, your domain name provider requests you to provide some personal data such as your address, phone number and e-mail address.  Your provider on his side has to include some of these data in a publicly accessible database commonly called “Whois”.  This database is intended to allow anyone to find the registrant of any domain name in order to contact that registrant if necessary. The type of information that has to be included in the Whois database and that is hence publicly available varies between the domain name extensions.  Some extension…
  • Google Pigeon: local SEO is changing. Are you ready for the adjustments?

    26 Jun 2015 | 12:09 am
    Google Pigeon is an update of Google’s algorithm, which aims to improve the way local search data is processed. Launched in the USA a year ago, this update was also launched in France and internationally at the beginning of June. Let’s have a look at the impact that this evolution will have on your local searches… What are the changes? Not so long ago, it was not uncommon to be presented with seven Google Maps results when searching for a “plumber in Lille”, as shown in the example below (from   Here are the Googlesearch results we were used to; the launch of Google…
  • Awaken your inner child with Disney

    26 Feb 2015 | 1:40 am
    You may be one of the 70 million people who, as of last week, saw Disney’s latest video campaign ‘Disney Characters Surprise Shoppers’. In a shopping Mall, the shadows of passing shoppers were transformed into the silhouettes of Disney characters. In front of the magic shop “Umbra Penumbra” (which was installed by Disney), Goofy, Mickey, Buzz Lightyear, Anna, and a number of other characters followed one another in succession, to the great joy of everyone present. These indisputably magical moments, that immediately awakened our inner child, were written about in numerous…
  • Domain Names: A Bit of History

    18 Sep 2014 | 9:10 am
    If you connect a machine such as a computer, a smartphone, a printer and even a television or a game console, an id number is allocated to that machine. That number is called an IP address, which consists in either 4 numbers separated by “.” signs (e.g. or, since more recently, in some hexadecimal numbers separated by “:” signs (e.g. 2001:610:240:22::c100:68b). However memorising such numbers is not a convenient exercise. For example, is more difficult to remember than while is more appropriate as part of a marketing strategy.
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  • Fantastic Drug Commercial

    Shawn Hartley
    3 Sep 2015 | 10:21 am
    Nature Rx is a grassroots movement dedicated to entertaining and informing people about the healing and humorous aspects of nature. The post Fantastic Drug Commercial appeared first on AdPulp.
  • Challenging The Old Interiors With Trendy Remodelling Techniques

    Marcus Anderson
    3 Sep 2015 | 10:17 am
    A beautiful home gives rise to many auspicious and lovely feelings. Lush green garden outside and nice interiors inside the home makes the person feel like heaven. This heavenly home experience is now in the chance of everyone. It is not a matter to be surprised but, commonly available with the assistance of Unique Builders […] The post Challenging The Old Interiors With Trendy Remodelling Techniques appeared first on AdPulp.
  • Should You Expand Your Business?

    Marcus Anderson
    13 Aug 2015 | 5:19 am
    For years, you had a dream. Your vision was that you were going to leave the company that you worked for since you graduated college and start your own business. In your vision, your business would be large enough to outcompete your former employer and become the No. 1 business in your industry in your hometown. Last […] The post Should You Expand Your Business? appeared first on AdPulp.
  • Want a Better Business? Start with the Man or Woman in the Mirror?

    Marcus Anderson
    23 Jul 2015 | 6:25 am
    As business owners you’re always looking for that next “thing” that will take your business to the top. Whether it’s a new product or service idea, a streamlined process of business operations, or new marketing strategy to improve your brand’s online presence, they key to a successful business is being the innovator. While all of […] The post Want a Better Business? Start with the Man or Woman in the Mirror? appeared first on AdPulp.
  • Briefcase Tacos W+K Wins Error Error Best Mercury Meatballs Helicopter

    David Burn
    17 Jul 2015 | 1:47 pm
    Winners of 24th annual Radio Mercury Awards were announced last month at le Poisson Rouge in New York. Wieden + Kennedy and their client Old Spice took Best of Show for “Mandroid.” (click to listen) The Mercury Best of Show award comes with a $50,000 cash prize, making it one of the more coveted awards […] The post Briefcase Tacos W+K Wins Error Error Best Mercury Meatballs Helicopter appeared first on AdPulp.
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    Conversation Agent - Valeria Maltoni

  • Connections are How we Get Back to Remarkable

    Valeria Maltoni
    4 Sep 2015 | 2:31 am
    “We put our stories down for other people to pick up.”  This is the version I remember for an ancient African proverb. As people, this is how we behave in our communities and in the workplace -- we connect at a human level with neighbors, colleagues, business partners, customers, etc. Leaving a job is not as easy as it seems on the surface. Because often we enter a profession we feel suited for and end up loving it, and we develop relationships while there. Planned or not, the emotional wake of no longer being there impacts us. We are built to form attachments and business is about…
  • Distinction Between Story and Narrative: Power and Purpose

    Valeria Maltoni
    3 Sep 2015 | 2:34 am
    Words are very powerful. Sir Winston Churchill, who wrote every word of his many speeches, was a British Prime Minister whose speeches rallied a nation under a relentless Nazi onslaught in World War II. Of him, historians said he could march words into battle -- and so he did. Consider this quote from a landmark speech he gave: “You ask, what is our aim? I can answer in one word: victory. Victory at all costs. Victory in spite of all terror. Victory, however long and hard the road may be, for without victory there is no survival.” Those words came from the man, and it's important to…
  • 3 Ways the Brain Creates Meaning

    Valeria Maltoni
    2 Sep 2015 | 2:40 am
    This above here courtesy of James Burton is a visual sketch of my 25-minute talk on making learning a habit at Dare Conference this past May. Animation, graphics, and illustrations create meaning and James captured the gist of what I was trying to convey nicely in a small space. In a short video, information designer Tom Wujec helps us visualize how three areas of the brain help us understand words, images, feelings, and connections. A fellow at Autodesk, Wujec begins by showing a similar visual summary to past TED talks and proceeds to demonstrate why the answer to “Why does it work?” is…
  • How Intelligence and Smart Thinking are not the Same

    Valeria Maltoni
    1 Sep 2015 | 2:35 am
    “There is surely nothing quite so useless as doing with great efficiency what should not be done at all.”  [Peter Drucker] IQ test predict very little about performance. Smart thinking is not an innate quality but rather a skill we can cultivate. Each of has the capacity to learn to be smarter. Science confirms that being smart is a skill we can acquire. The answer, or rather a better question says Art Markman sits at the intersection of diverse studies of the mind -- from psychology to linguistics, philosophy, and learning science. Because the mind is such a great mystery, we cannot…
  • What do you Think About Machines that Think?

    Valeria Maltoni
    31 Aug 2015 | 2:12 am
    Saying that something is “cutting-edge” is shortcut to implying it represents the most advanced position in a field. The edge, away from the center, is where experiments take place new ideas take form. Using conversation as a technology, was founded to invite the most complex and sophisticated minds, put them in a room together, and have them ask each other the questions they are asking themselves. Each year is marked by a question. For 2015, the question is What do you think about machines that think? Daniel C. Dennet, Philosopher; Austin B. Fletcher Professor of Philosophy,…
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    IDA Concpts

  • Recurring Revenue Is a Key Factor In Continued Business Success

    Damian Davila
    29 Aug 2015 | 2:43 am
    As most business owners are well aware, a company’s earning capacity is integral to ongoing success. However, there is more to creating a sustainable business model than just turning a profit on those goods and services provided by your business. This is where recurring revenue comes in. What Is Recurring Revenue? Recurring revenue is a business’s ability to continue making a profit over an extended period of time. This entails a business model that enables frequent repeat customers and purchases, as opposed to one that must contend with a lengthy gap between a customer’s…
  • Why Document Translation Matters

    Damian Davila
    29 Aug 2015 | 2:26 am
    There are many companies in this world that do business in different countries. These companies rely on their foreign profits to boost their bottom line. One of the things that can cause foreign business deals to fail is the inaccurate translation of documents. Having critical information on a document get lost in translation in something that companies can’t allow to happen. Here are three reasons why your should hire a professional translation company involved in international business. 1. Loss of Money Can be Prevented When foreign business deals fall apart because documents are not…
  • 3 Tips for Taking Your Small Publishing Business to the Next Level

    Damian Davila
    25 Aug 2015 | 4:51 pm
    As a business owner, you know that starting a small business isn’t easy- especially in the highly competitive media industry. However, it’s very rewarding to see all your hard work and effort start to come to fruition. If you’re ready to take your small publishing business to the next level, try implementing the following three tips: 1. Focus on Customer Loyalty Many small business owners give all their attention to attracting new customers. After all, new customers mean new business, and that equals higher profits. Of course, attracting new business is always important,…
  • How to Use Twitter as a Professional Networking Tool

    Damian Davila
    21 Aug 2015 | 3:34 pm
    Twitter is more than just a method to share your thoughts regarding any particular subject. It can be a powerful tool used to develop a vast professional network. As more than 300 million active users take to the site on a regular basis, there are a number of opportunities that could be waiting for you. By taking the time to learn what the system can offer, you can improve your reputation among many in a fairly short amount of time. Here are five best practices on how to use Twitter as a professional networking tool. 1. Mention Others When you mention someone in a Twitter post, that person…
  • Hard Money Loans Infographic: The Facts and Figures

    Damian Davila
    17 Aug 2015 | 11:14 pm
    Unlike bank loans, which are based on the borrower’s credit, hard money loans are based on real estate assets. Under hard money loan agreements, your real estate properties become the collateral for your financing agreement. While some individuals may not be willing to use their property as collateral for a loan, other individuals may welcome the idea of being able to skip an extensive background check to have access to financing. A major difference between traditional bank loans and hard money loans is that in the latter, lenders focus their attention in assessing the value of  a…
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  • Own the Stage

    3 Sep 2015 | 9:48 am
    Photo credit: Elizabeth Singer. At some point in your life, you will need to learn how to work a stage properly, whether you are a student presenting a paper to your classmates or an executive sharing company news with your employees. Make no mistake: you are on stage, however informal the setting or small the audience. The key to owning the stage is using your body wisely — including your eyes, voice, and gestures. How you communicate is as important as what you communicate, as I have learned while acting on summer weekends at the Bristol Renaissance Faire. On August 30, an opportunity…
  • Will Beacons Help Target Improve the Shopping Experience?

    2 Sep 2015 | 4:36 pm
    Target recently announced the rollout of beacons at 50 stores in Chicago, Denver, Minneapolis, New York City, Pittsburgh, Portland, San Francisco, and Seattle. Beacons are devices placed in locations that make it possible to share content (such as offers) with a person’s mobile device. Through beacons, Target will offer deals and product recommendations as customers shop at their local Targets. With nearly 1,800 stores in the United States and a strong brand, Target joins a growing list of major retailers putting a greater emphasis on location marketing via beacons. The news is…
  • Get Comfortable Being Uncomfortable

    26 Aug 2015 | 6:00 am
    Photo credit: Wayne Hile “Get comfortable being uncomfortable” is one of those pearls of wisdom that career coaches are fond of sharing to inspire others to succeed. The notion makes sense: only by stretching your comfort zone can you learn and grow, whether you are a student, a software designer, or a Navy Seal. But for people to get comfortable being uncomfortable, the right elements need to be present, including a supportive environment, a purpose, and preparation, as a recent experience of mine illustrates. As I have mentioned on my blog, during summer weekends, I am part of…
  • Will the Truth Set Dr. Dre Free?

    21 Aug 2015 | 4:19 pm
    Did Dr. Dre’s apology go far enough? On August 21, hip-hop legend and now Apple consultant Dr. Dre issued a statement to The New York Times addressing longstanding reports about his history of violence against women, including a 1991 incident in which he attacked journalist Denise “Dee” Barnes in a nightclub (for which he later pleaded no contest on a misdemeanor battery charge). In the statement, Dre wrote, “I apologize to the women I’ve hurt. I deeply regret what I did and know that it has forever impacted all of our lives.” The apology came days after Barnes, along…
  • How Movie Theaters Are Competing Harder for Your Time and Money

    12 Aug 2015 | 8:39 am
    Movie theaters face the same challenge as sports stadiums: they need to fill seats even when they cannot control the quality of the product they offer. Wrigley Field must sell tickets and concessions whether the Chicago Cubs are contending for the pennant or dwelling in the cellar. iPic Theaters and Regal Cinemas must convince you to spend a few hours of your day at their locations whether they’re featuring the critically acclaimed Inside Out or the dud Pixels. Increasingly, movie theaters are hedging their bets by making the theaters themselves destinations and by combining online…
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    Tom Peters

  • Working the Room

    Cathy Mosca
    1 Sep 2015 | 1:40 am
    The key to engaging an audience is to make a human connection. Tom explains exactly how he does this in a conversation with colleague Shelley Dolley in the latest in our Off the Cuff video series. You can find the video at YouTube (time: 2 minutes 57 seconds). The post Working the Room appeared first on Tom Peters.
  • Nissan North America 2015

    Cathy Mosca
    27 Aug 2015 | 8:05 am
    Today's event is Nissan North America's 2015 Annual National Dealer Advisory Board Seminar, in Atlanta. This is an opportunity for Tom to speak to the kind of group he loves—a group of quintessential SMEs—auto dealerships. Collectively, they have great potential for growth and change. We know they'll be inspired by Tom! Slide presentations are here: […] The post Nissan North America 2015 appeared first on Tom Peters.
  • Opportunity to See Tom Live

    Cathy Mosca
    14 Aug 2015 | 7:08 am
    If you live in the Northwest United States, you are within driving distance (albeit a long drive) of an upcoming Tom appearance: The Art Of Leadership Conference in Calgary, Alberta, Canada, on 11 September 2015. If you've never seen Tom live, we'd recommend you consider making the trip. We can almost guarantee you'd come away […] The post Opportunity to See Tom Live appeared first on Tom Peters.
  • Tailoring Speeches

    Cathy Mosca
    11 Aug 2015 | 3:00 am
    Longtime member of Tom Peters' staff Shelley Dolley posed questions to Tom that she frequently gets asked by other business speakers. Many crave insights into Tom's tricks of the trade. As part of our Off the Cuff series of videos, Tom tells us what the keys to successful speaking are. In this video, he shares […] The post Tailoring Speeches appeared first on Tom Peters.
  • Brett Steenbarger Expounds on Tom’s Stance Against Vision

    Cathy Mosca
    4 Aug 2015 | 10:24 am
    Brett Steenbarger, a contributor at Forbes, has taken a couple of Tom's tweets and expanded on them with great insight. Tom tweeted, "Thinking ahead is great, but it becomes more than it is when when you sprinkle Holy Water and enshrine it as Vision." In response to reaction to this pronouncement, Tom went on to […] The post Brett Steenbarger Expounds on Tom’s Stance Against Vision appeared first on Tom Peters.
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    Brand New

  • Linked: O No

    4 Sep 2015 | 7:21 am
    Link Matthew Gordon turns the Obama logo on its head and to transform it into Trump's signature gold combover.
  • Reviewed: New Logo for Verizon by Pentagram

    4 Sep 2015 | 4:41 am
    Check, Please! Established in 2000 through the merger of Bell Atlantic Corp. and GTE Corp, Verizon is a broadband and telecommunications company and largest wireless communications provider in the U.S.. Between its TV, residential, business, and cellular products, Verizon has over 109.5 million customers and 178,500 employees, generating more than $127 billion in 2014 revenues. More impressive than any of those numbers is the apocryphal amount of designers who name the old Verizon logo as one of the worst, one of the most despised, one of the biggest affronts to our visual culture. Citing a…
  • Linked: Opening at Ultravirgo

    3 Sep 2015 | 1:39 pm
    Link Position: Graphic Designer at Ultravirgo in Brooklyn, NY.
  • Linked: Airline Book Hotness

    3 Sep 2015 | 4:04 am
    Link Want: Airline Visual Identity: 1945-1975, a 430-page, $400-priced book (only $250 at Amazon) by Matthias C. Hühne that "chronicles the corporate images of the airline industry through visual advertising." Book review at the link.
  • Noted:

    3 Sep 2015 | 3:49 am
    Globe be Gone (Est. 1917 / Recently completed merger with DTZ) "Cushman & Wakefield is a global leader in commercial real estate services, helping clients transform the way people work, shop, and live. The firm's 43,000 employees in more than 60 countries provide deep local and global insights that create significant value for occupiers and investors around the world. Cushman & Wakefield is among the largest commercial real estate services firms with revenues of $5 billion across core services of agency leasing, asset services, capital markets, facilities services (branded C&W…
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    Drew's Marketing Minute

  • No one wants to be sold

    Drew McLellan
    31 Aug 2015 | 8:30 am
    Here’s a truth we seem to want to ignore — no one wants to be sold. Ever. Think about some of your favorite stores.  Beyond the merchandise they have – what do you love about going there?  Odds are your favorite stores became your favorites because of the experience you had.  So you go back […] The post No one wants to be sold appeared first on Drew's Marketing Minute.
  • Dollar cost averaging equals marketing

    Drew McLellan
    17 Aug 2015 | 5:37 am
    If we’ve learned anything over the last decade it’s that the stock market is volatile and difficult to predict with precision. Even Warren Buffet can’t tell you exactly when a stock will go hot or drop like a rock. Which is how the whole concept of dollar cost averaging came to be. According to, […] The post Dollar cost averaging equals marketing appeared first on Drew's Marketing Minute.
  • Fundraising is marketing

    Drew McLellan
    4 Aug 2015 | 1:30 pm
    Let’s face it — fundraising is marketing. I love the stories of the good old days in my community.  You’ve probably already heard the same sorts of stories in your community too.  How the “founding fathers” would gather over coffee and when the community had a need, they’d each pull out their checkbook and invest in […] The post Fundraising is marketing appeared first on Drew's Marketing Minute.
  • Pinpoint your sweet spot customers

    Drew McLellan
    20 Jul 2015 | 6:40 am
    We’ve talked quite a bit about the importance of understanding who you can delight when it comes to looking for new customers — finding those sweet spot customers and turn them into your best marketing tool. Rather than trying to be something for everyone — the smartest businesses understand that they’re the perfect solution for […] The post Pinpoint your sweet spot customers appeared first on Drew's Marketing Minute.
  • Playbook for word of mouth

    Drew McLellan
    6 Jul 2015 | 6:34 am
    Ted Wright’s new book Fizz (affiliate link) is a fantastic playbook for word of mouth that’s fun to read and easy to connect with your business and how you could take the examples and modify them to work for you. Wright works hard to demystify this area of organic marketing that seems to create so […] The post Playbook for word of mouth appeared first on Drew's Marketing Minute.
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    Brian Solis

  • The 10 Commandments of Content Marketing

    Brian Solis
    1 Sep 2015 | 6:42 am
    Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach soundbites and executing against a programmatic calendar only to miss the very thing that connects with people…relevance. It’s hard to gauge or appreciate something so contextual however when we base our work on the measurement of the wrong things. Numbers do not reflect engagement. They measure activity. And, whether or not that activity…
  • Attention is a Gift: Once you have my attention, why should I care?

    Brian Solis
    25 Aug 2015 | 5:40 am
    I’m frustrated that my worth is measured more by the numbers of followers, views or visitors that I have and not the merit or impact of my work. You too must start to feel discontent when it comes to your work being judged on hollow numbers alone. The ability to cause effect or change behavior is true influence and that’s the core of what we stand for. Numbers do not mean much. Without purpose and intention, our work becomes part of the noise and not the signal. It’s easy to fall into this trap though as all day today, you’ll get stuck in meetings where you’ll…
  • What Do You Stand For? #WDYSF

    Brian Solis
    17 Aug 2015 | 9:04 am
    To change, to make things matter to real people, everything must begin with a new perspective and approach. Ask yourself…What do you stand for? It’s an important question you must answer before expecting anyone to stand alongside you. #WDYSF What is the value you wish to add? What is the value you wish to take away? How does engagement make things better or create new possibilities and opportunities for all involved? No matter how much we say or create, it doesn’t matter. If we do not see it differently, we cannot approach it differently. If we cannot show up humble yet poised to offer…
  • It’s About the Customer Experience; So, Why Is Your Brand Ignoring Customers?

    Brian Solis
    11 Aug 2015 | 12:07 pm
    Humans are emotional creatures and they want experiences that engage them as humans. They’re not eyeballs, impressions, views, likes, shares, clickthroughs, or conversions. A few weeks ago, I visited New York on a beautiful summer day to participate in an event that I would love to repeat everywhere around the world. Prophet, a global brand strategy firm that recently acquired Altimeter Group, hosted an intimate event to explore the new horizons of digital customer experience (DCX). I was invited to share my thoughts alongside a very enchanting and sage MaryKay Kopf, CMO at Electrolux.
  • Why Marketers Should Care About Millennials and Anyone Living a Digital Lifestyle

    Brian Solis
    3 Aug 2015 | 5:52 am
    What is a Millennial, and why should a marketer care? That was the question Adobe’s Simon Nicholson asked me during Adobe Summit EMEA in London earlier this year. I joined Simon in a live chat on the topic and have included the fun, casual yet informative conversation below… Let’s start with this, the definition of Millennials is imprecise, with the consensus being they’re aged around 18-34. But one of the key points that I emphasized in our discussion is that marketers shouldn’t think of Millennials as a generation based on age, but on living a connected lifestyle. I…
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    Branding Strategy Insider

  • Brand Guide To Mergers And Acquisitions

    Brad VanAuken The Blake Project
    4 Sep 2015 | 12:10 am
    From a brand perspective this guide is intended to help you think through the key decisions that will drive the outcomes of your merger or acquisition. Branding issues are myriad for mergers & acquisitions. First there is the question of why the merger or acquisition is even being considered. What is the purpose of the merger or acquisition? Is it to extend the company’s geographic range? Is it to extend the company’s appeal across new market segments? Is it to move the company’s offering upscale or downscale? Is it to fill in a product or service gap? Is it to fill in a technology…
  • When Startups Should Invest In Branding

    Mark Di Somma
    3 Sep 2015 | 12:10 am
    We regularly answer questions from marketers on Branding Strategy Insider. Today we hear from Debbie, an entrepreneur in Brisbane, Australia who writes… “We’re a B2C startup looking to make an impact in our national, and potentially regional, markets. We know we need a strong brand but with so many things to think about, how do we responsibly allocate our resources knowing that every dollar we spend on our brand means one less dollar we can spend on anything else?” Great question Debbie. This is something we’re asked often. Many entrepreneurs are reluctant to invest in their…
  • Tobacco Thrives With Terminal Brand Strategy

    Mark Ritson
    2 Sep 2015 | 12:10 am
    OK, you be the brand manager. Your customer base is in decline. Government tax increases have made your product five times more expensive than 30 years ago in real terms. Your marketing communications are limited because all forms of advertising and sponsorship have been ruled illegal. Many of your distributors are withdrawing your product from their stores. Best of all, next year your logo and all other identifying elements including colors and fonts will be removed from your packaging. Oh, and an alternative disruptive technology with a different delivery mechanism and lower health risks is…
  • Net Benefit Focuses Brands On Sources Of Value

    Martin Bishop
    1 Sep 2015 | 12:10 am
    It takes some combination of time, effort, creativity and money for brands to successfully differentiate themselves from the competition — something brilliant in terms of functionality, design or marketing for a brand to stand out from the crowd. Differentiation is worth striving for. Differentiated products command loyalty and a price premium. Some products are so differentiated, people will wait all day and all night just to get a hold of them. But it’s not about differentiation at all costs. The question is whether consumers will pay enough for all your brilliance and investment? Can…
  • Balancing Brand Transparency And Disclaimers

    Mark Di Somma
    31 Aug 2015 | 12:15 pm
    Disclaimers are everywhere. From the websites we visit to the products we buy and the ads we watch, the terms under which consumers read and receive are carefully wrapped in legal bubble-wrap to protect brands from liability. In an age of transparency, such disclosures seem prudent and very much in keeping with the demands of today. You know where you stand. The terms for what you are getting are laid out in explicit detail. Or are they? At a time when so many consumers admit to having disclaimer fatigue and not checking the fine print, do disclaimers work to build trust? How much do…
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    Duct Tape Marketing

  • How to Tune Up Your Email Marketing So You Can Improve Conversions and Make More Money

    Guest Post
    4 Sep 2015 | 6:23 am
    How to Tune Up Your Email Marketing So You Can Improve Conversions and Make More Money written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing You’ve worked hard growing an email list. Now you’re ready to make some money. You ship the magic email and wait, but the sales fall short of your goals. I know what it’s like to spend an entire weekend clicking the refresh button begging for at least one new sale. I’ve also written individual emails that have brought in over $10,000. That’s the direction I want to take you. Step one is getting your sales…
  • How to Pick a New Lead Generation Channel

    Guest Post
    3 Sep 2015 | 6:27 am
    How to Pick a New Lead Generation Channel written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: To make sure everyone is on the same page, here’s what we define a marketing channel as: A marketing channel is a way of speaking to your customers. It is a communication method you use to interact with someone in order to encourage them to make a purchase or remain a customer. Some examples of marketing channels are: SEO Google AdWords Facebook TV and Magazine Advertising Trade Shows Social Media Face-to-face business development Cold…
  • Why Backlinks Still Matter for SEO

    John Jantsch
    2 Sep 2015 | 6:02 am
    Why Backlinks Still Matter for SEO written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing podcast with Brian Dean SEO has certainly evolved over the last few years. I actually wrote about the marriage of search, content and social as far back as 2009, but today, it’s just a given that SEO, content and social media go hand in hand. My guest this week on the Duct Tape Marketing Podcast is Brian Dean, internationally recognized business leader, SEO expert and founder of Backlinko, a great site for learning how to do SEO right today. Dean is a…
  • The Difference Between Marketing and Growth

    John Jantsch
    1 Sep 2015 | 6:53 am
    The Difference Between Marketing and Growth written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I find that the word marketing is burdened with a tremendous volume of confusion. For some, marketing is branding, while others view marketing merely as sales or growth. Still others simply lump anything that has to do with getting and keeping customers into one big marketing bucket. Adding to the confusion is the current emphasis on the word growth and its leaner cousin – growth hacking. I don’t guess it really matters that everyone agree on the…
  • The #1 Key to Killer Promotions

    Alex Boyer
    31 Aug 2015 | 6:00 am
    The #1 Key to Killer Promotions written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing Promotions are everywhere. It seems like whatever you or your business needs, you can find a promotion to receive it. Free this, half-off that, limited-time offers are everywhere. They’re so prevalent that many business owners feel pressured to hold a promotion or event to be competitive. But having a promotion just for the sake of it is pointless. You’ll end up being disappointed with the results. The #1 key to having a successful promotion is simple – have a goal…
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    Go Media™ · Creativity at Work

  • Expand Your Network Through Facebook: 10 Quick Tips for Small Businesses

    Go Media Inc.
    3 Sep 2015 | 6:00 am
    Facebook Tips for Small Businesses What would you like to do with Facebook? (Horrible pun intended). The first step for expanding your network through Facebook is asking yourself: What are my goals? What do I really want to do with more likes? If your answer is that you need to increase your likes by x%, your favorite Cleveland graphic, logo and web design studio Go Media can help with that. We love a good contest as much as the next person! However, a contest that increases your community by 1000, 3000, or even 100,000 likes may seem awesome in theory, but do you know what’s not awesome?
  • Our New Storefront & Window Graphics – From Concept to Creation!

    Carly Utegg
    1 Sep 2015 | 7:00 am
    Custom Storefront Window Graphics We teamed up with Jakprints to show off our brand new store front as well as their awesome large format printing capabilities. Here you’ll get to see the full process from conception to installation. Step 1 : The Concept We ran through a few different ideas before finally landing on a concept for our first set of window banners. We wanted to create a large collage of icons which all, in one way or another represented the life of an artist and more specifically the crew here at Cleveland graphic, logo and web design studio Go Media. This included a good mix…
  • Color Linework in Photoshop | Design Tip of the Week

    Jordan Wong
    31 Aug 2015 | 6:00 am
    Black and white linework is always nice, but sometimes a bit of color is needed to add a pinch of visual flavor to your delicious illustration soufflé . (Hooray cooking metaphors!) Let’s get into it and show you how to color linework in Photoshop. I’ll be using the heroic imagery of this guy doing a Shoryuken. (I drew him at of the Cleveland Drink and Draws, a social meet up for artists, illustrators and doodlers to hang out, drink some beer and draw cool shit.) As you can see, it’s just a graphite pencil drawing, so while the majority of it is linework, there are some…
  • Free iPhone 6 Mockup, Brand New Technology Templates on

    Mockup Everything
    28 Aug 2015 | 7:00 am
    Free iPhone 6 Mockup and more Tech Templates Mockup Everything is a tool aiding designers who want to realistically mocking up their designs on t-shirts, print pieces, sporting goods, billboards, vehicles and much, much more. Free users have access to a variety of mockup templates, like this month’s technology release – a free iPhone 6 mockup. Buy as PSD Pro users have access to our ever-growing library (over 300 templates and many other perks – like the ability to mockup snapshots twice the size of the free version, the ability to save transparent pngs and no…
  • Designing a Kick-Ass Logo? Here are 7 Mistakes to Avoid

    Go Media Inc.
    26 Aug 2015 | 10:45 am
    Mistakes to Avoid When Designing a Logo When you think of great products or companies, the visual image that forms in your mind is probably that of their mark; McDonald’s golden arches, Nike’s Swoosh and Coca-Cola’s wave. The inherent value of a quality brand is well established. At Cleveland graphic, web and logo design agency Go Media we’ve perfected the process of building memorable brands that last. Our Cleveland logo design experts will ensure that your business stands apart in a competitive marketplace. We love helping folks through their entire branding…
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    Digital Influence Mapping Project

  • How to Evaluate Native Content Programs

    John Bell
    10 Aug 2015 | 4:01 am
    I love Native Advertising. When it’s done well, it is user-centered and delivering value to the reader/user. Valuable content allows a brand to demonstrate rather than claim its strengths. It’s one thing to say you are an expert in supply chain risks and disruptions, it’s another to offer practical and detailed content to help manage that risk.  The latter shows your expertise and lets the user come to their own conclusion as to whether you have smarts in that space or not. It’s more believable than a claim. Native advertising is a great leap forward. The measurement of native…
  • The Marketing Technology Stack Dilemma

    John Bell
    13 Jul 2015 | 3:48 am
    Marketing automation and intelligence aims to make marketing and, potentially, sales more efficient. They can become the high performance engine that marketing never had. Investments in marketing technology continue to rise in many large companies making the CMO a primary technology buyer. Foundation Capital pegs the level of spend, “We expect technology spend by CMOs to increase 10x in 10 Years from $12 billion to $120 billion.” Just what you are trying to automate or instrument depends on the nature of your business. Are you a B2C or a B2B company? Do you own your sales channel? Do you…
  • Is the ‘Buyer Journey’ a Bunch of Hooey?

    John Bell
    1 Jun 2015 | 4:15 am
    I just got back from my first BMA event, BMA15. This is the association of B2B marketing professionals. (TirelessMC Gary Slack pictured above) The hall held more than a thousand people from brands, agencies and technology providers. Informative, thought-provoking sessions from practitioners like myself (here’s a preview of what I spoke on) were mixed in with the inspirational (like Andrew Davis’ terrific presentation on today’s customer journey). Many speakers referred in some way or another to the need to think in terms of a ‘buyer journey’ – one that is complex, bobbing…
  • Remarkable and refreshing content design from media and brands

    John Bell
    11 May 2015 | 4:00 am
    Simple, open stories with a clear hierarchy that is easy to follow. That’s all I want. I still have my RSS reader to scan the hundreds of stories I track daily. That approach works perfectly well on smart phone as well as desktop/tablet. But once I drill into a story and then sample around that particular Web site, I yearn for well-written headlines, big, quality images, personality and one-click sharing. I also want to see some related stories. If there is enough relevant substance there and if the content design is strong enough, I will add that resource to my daily read. Great content…
  • Content as a bridge between B2B sales and marketing

    John Bell
    20 Apr 2015 | 4:00 am
      Marketing and sales should be closer disciplines. Too many organizations manage them separately and end up engaging prospects in very different ways.  There is a lot of wisdom in using very similar content in integrated marketing programs as in your sales engagement. Each connects with prospects and customers at different phases of the journey. By listening to prospects and customers through conversations, social, search, formal research – we can get a clear sense of what business problems they wrestle with long before they need our products. That's what we create content…
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    Brains on Fire

  • The Stuttering Presenter

    John Moore
    31 Aug 2015 | 6:36 am
    It’s funny. I stutter but I make a living speaking at conferences. A stutterer isn’t supposed to get up in front of people and talk. Yet, that’s what I do. One of the most rewarding experiences I have is when someone from the audience comes up to me afterwards and tells me their story about overcoming stuttering or their story about how they still struggle with stuttering. It’s always a tearful moment for me when a parent shares that their son or daughter stutters and that I have given them hope of a more fluent life for their child. Hope is what people who stutter and parents of…
  • The overview effect for marketers.

    Robbin Phillips
    26 Aug 2015 | 6:25 am
    I’m reading Arianna Huffington’s book THRIVE. And I really do love it. This morning as I sat on my back porch reading before I started the day, I stopped and highlighted this set of words:  “Astronauts have often reported transformational experiences when they look back at Earth, a phenomenon that has been called “the overview effect.” As Edgar Mitchell, the sixth man on the moon, described it, “There was a startling recognition that the nature of the universe was not as I have been taught…I not only saw the connectedness, I felt it…I was overwhelmed with the sensation of…
  • NOW HIRING: Earth Street Citizen Correspondents

    Amy Taylor
    24 Aug 2015 | 7:40 am
    Hear ye, hear ye! Our amazing clients at the Environmental Defense Fund are looking for a few good men and women to hop on board as Earth Street Citizen Correspondents. If you live in the Boston, New York or San Francisco areas, can capture a great photo, get energized meeting new people and feel passionate about the future of the environment…let’s talk! See below for more details. The post NOW HIRING: Earth Street Citizen Correspondents appeared first on Brains on Fire.
  • Friday Fotos | Fix the Furniture Edition

    Amy Taylor
    21 Aug 2015 | 1:18 pm
    Real men chews pink.  This is Jonah. His official position at #BOFLA is “Jack of All Titles”, because…well, the man can do it all. One of his greatest pleasures is seeing the look of surprise on people’s faces upon hearing he was once a college athlete. You can find his name in the ‘Special Thanks’ of several albums at your local record store. He loves GOOD (he made us specify) music, and he also loves feeling like he discovered a new band — BEFORE you. In fact, when asked to provide his favorite song for the summer, he promptly declined. “Not really my…
  • How to REALLY think like your customers.

    Robbin Phillips
    20 Aug 2015 | 7:12 am
    If you google “how to think like your customers” you’ll find tons of sales trainers and marketing folks talking about “how to get your customers to buy more stuff”; which is on our minds as marketers for sure. But, as Marty Neumeier says in his new book The Brand Flip, the new world of marketing is more about creating a brand that customers want to JOIN. Here’s a few nuggets John Moore shared with me after reading The Brand Flip: Today’s customers no longer BUY brands, they JOIN brands. Companies may SELL products. But customers JOIN brands. They sign up with companies that…
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    Where's My Jetpack?

  • The Best or Nothing

    3 Sep 2015 | 1:45 pm
    I'm on record as absolutely hating Jon Hamm as the voice of Mercedes-Benz. He's awful. He sounds like a guy pretending to be a pitchman. His insincerity fills your ears in a way that makes you want to take a sledgehammer to Jon Hamm's Mercedes.But let's look beyond the awfulness of Jon Hamm to the awfulness of the Mercedes campaign."THE BEST OR NOTHING."Now I get that Mercedes is trying to position that statement as, "We will settle for nothing less than the best car we can build. We will not sacrifice quality or safety. We will build the best car on the road." To put it another way, "If you…
  • That's How You Sell Coffee

    2 Sep 2015 | 11:34 am
    Back in the old days, Hills Bros Coffee used this sleepy old Ethiopian man in a nightgown to sell coffee. He's shuffling through the kitchen, guzzling his coffee with abandon, praying to his God that the waking powers of the ground beans will jolt his old ass up out of his stupor. It's not working.Turns out, however, he's not just trying to wake up. He's a connoisseur. He's known as "The Taster."A young artist named Briggs offers to create a company trademark. His design, the ‘taster’, inspired by the coffee’s Ethiopian origin, is welcomed by Austin and R.W. A life-size statue is still…
  • Google Has a New Logo!

    1 Sep 2015 | 1:27 pm
    And New Zealand is getting a new flag.Google. Always fixing what isn't broken and making it worse.Take Maps for instance. Worked great before. Until they updated it, slowed it down and made it stupid. They give you the option to revert to old maps, but before they'll take you there, they want to know WHY you're reverting to the old maps. Because the new maps sucks and slows everything down and is stupid?Maybe I'm not the guy to ask, since I use XP Pro at home (and Photoshop 7). Why? Because they work just fine. Lately, I can't access the templates of some of my blogs hosted on Google's…
  • Septembers

    1 Sep 2015 | 6:32 am
    This morning as I walked the circle clockwise and the school bus picking up high-schoolers drove it counter-clockwise, we passed twice. Both times I walked as close as I could to the bus in the predawn light and immediately stepped into its wake as it passed.That bright yellow blur in the early hours is a nostalgic send-off for anyone who grew up in America. I wanted to feel the wind, smell the diesel and see if maybe I could find exactly what it is and where we go when we see the school bus. I didn't really. Nostalgia is never so exact. By nature it's vague.Maybe it's just the notion of…
  • Just a Damn Dumb Campaign

    29 Aug 2015 | 4:43 am
    Quaker State, you disappoint me. This lazy, stupid, not funny campaign is not edgy, like you thought it was when you approved it. It's not turning heads and making people go, "Hell yeah!" I suspect that even guys who still change their own oil are not walking the aisles of Walmart or Autozone and going, "Heh. Just damn good oil. Yeah, that's the one for me." Most of those guys became loyal to their oil decades ago, and your in-your-face boast is not changing their minds.Other iterations of this crap campaign say, "Nothing Sexy. Just Damn Good Oil."  Nothing Creative. Just Damn Lazy…
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    Content Marketing Institute » Joe Pulizzi

  • This Week in Content Marketing: 2016 Will Be the Year of Content Marketing M&A

    Joe Pulizzi
    29 Aug 2015 | 2:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this week’s episode, Robert and I discuss the $48 million purchase of content agency King Content and then predict we’ll see an accelerating trend of mergers and acquisitions (M&A) in 2016. Next, we wonder if digital agencies can effectively compete with publishers that are getting aggressive about content marketing and ponder what’s behind Oracle’s purchase of web-page testing firm Maxymiser. Then, we take a deep dive into F+W’s model of audience development and e-commerce,…
  • Native Advertising Is Not Content Marketing

    Joe Pulizzi
    26 Aug 2015 | 2:00 am
    When you see the phrase “native advertising,” what do you think? Do you think of content marketing? Well, a lot of people do … so much so, that I felt compelled to write an article about it. Before I go through the differences, let me explain why it’s essential to make the distinction. The words we use are important. From the moment I started in this industry over 15 years ago, everyone used different terms – customer media, branded content (please don’t!), custom publishing, custom content. The good news is that most people today call it content marketing. As I mentioned in a…
  • This Week in Content Marketing: End of Days for Digital Display Spells Opportunity for Brands

    Joe Pulizzi
    22 Aug 2015 | 2:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this week’s episode, Robert and I discuss the “advertising apocalypse” that’s become a critical issue for publishers – and why it’s an opportunity for brands. Next, we ponder the blurring line between journalists and content marketers and agree what should be done about authors who hijack the term “content marketing.” Finally, we lament the ad hoc state of content creation in many organizations today, and encourage marketers to focus on something else that will…
  • This Week in Content Marketing: The Sad Future Reality of Brands Battling for Advertising

    Joe Pulizzi
    15 Aug 2015 | 2:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this week’s episode, Robert and I weigh in on the debate between online and TV-based content advertising – which isn’t really a battle at all. We agree with Facebook’s decision to roll out its new Live video program only to celebrities and ponder an Uber-like model that agencies of the near future may adopt to meet the evolving needs of their clients. Rants and raves include a new web documentary video series sponsored by MillerCoors that highlights artisanal products and their…
  • Why Startups Trump Large Enterprises in Content Marketing Every Time

    Joe Pulizzi
    10 Aug 2015 | 2:00 am
    For the past 15 years, I’ve focused most of my content marketing time on the largest of large businesses. This means dealing with politics, silos, budget issues, and agency relations. In large enterprises, content marketing is a complex beast, hard to move without significant culture change. The hardest part? Doing something differently from how they’ve done it in the past (which is mostly paid media). Enter the research for my new book, Content Inc. In preparation, Clare McDermott, editor of Chief Content Officer magazine, and I interviewed dozens of entrepreneurs. In almost every case,…
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  • 3 Ways to Incorporate Mobile And Social Analytics In Your Ad Campaigns

    3 Sep 2015 | 9:43 am
    In today's competitive business environment, most advertising agencies are using data analytics to hone their clients' campaign strategies and to improve their job of targeting, tracking, and engaging customers. With mobile commerce growing at an annual rate of 42 percent, and with one-third of online shoppers making at least one purchase via smartphone over the last 12 months (and 20 percent via tablet), marketers that ignore mobile analytics are doing themselves a major disservice. The same goes for social, where tracking, measuring, and engaging consumers via sites like Facebook and…
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    Firepole Marketing Blog

  • Finding Your Ideal Customer Using the Value Quadrant

    Guest Author
    4 Sep 2015 | 4:00 am
    Do you ever get an email from a prospect who asks question after question only for them to finally decide they’re not interested? You spent hours answering their questions, got excited about the possibility of a new customer, and suddenly all communication has stopped. You’ve been ghosted. In an ideal world, it would be easy to identify straight off the bat the best prospects to go after. Of course, in reality things aren’t so simple. A seemingly hot prospect might come to you full of questions, only to never be heard from again. This is why it’s important to start honing the…
  • Choosing a Target Market? 3 Mistakes to Avoid and 3 Tips to Follow

    Lesley Taylor
    3 Sep 2015 | 4:00 am
    So you want to be an entrepreneur? You know you have something useful to share with the world, and that you can make a difference. Your steps are filled with purpose. You have chosen that ‘can do’ mindset. You are ready and willing to give whatever it takes to get your success. Done wondering if you are marvelous or mad, you have searched deep inside yourself asking – is this really possible for me? And you have come through with a ‘yes!’ Sure you’ve hit a few snags along the way but you are still feeling that resounding ‘yes!’ But with your early failures…
  • BR14: Tracy Matthews Reimagining the Jewelry Design Industry

    Audra Casino
    1 Sep 2015 | 4:00 am
      Tracy Matthews is a renowned jewelry designer, but her biggest fans will tell you that’s not why they love her. You see, the jewelry industry is very tight-lipped, and it’s difficult to get help or information. Tracy had to figure it out herself, but she is now bucking that inhibitive trend. Tracy co-founded the Flourish and Thrive Academy, where she and her partners teach new designers the ropes of the industry. And more importantly, she teaches them the business skills they need that will allow them to successfully sell their masterpieces. Tracy’s audience goes…
  • Want More Subscribers? Avoid These 8 Email Marketing Mistakes!

    Guest Author
    31 Aug 2015 | 4:00 am
    “Email marketing is where the money’s AT!” This has probably struck your eardrums for the billionth time right now… And there’s a reason for that. Simply put, it’s true. Research shows that email marketing is 40 times more effective at snagging new customers than Facebook and Twitter. Which is fantastic news for business owners and marketers. Now while email marketing is a great way to ramp up business, it can soak up a ton of time, effort, and money when done incorrectly. So here are 8 email marketing mistakes that are a danger to your bottom line. Steer clear of them to…
  • Facebook vs. Google: Who Should Win Your Ad Spend?

    Guest Author
    27 Aug 2015 | 4:00 am
    With the explosion of social media in our day-to-day lives it’s no surprise that businesses are allocating increasing amounts of their marketing budget to social media advertising. In fact, a survey in 2014 by Neuster found social media advertising the most effective form of online paid advertising in terms of clicks and conversions. Sonny Ganguly of Marketing Land predicts social media advertising to only explode further within the next three years. And with social media advertising revenue estimated to reach $8.4 billion this year, we don’t doubt that prediction. This article written by…
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    Ries' Pieces

  • Striking Out Cancer with a Visual Hammer

    31 Aug 2015 | 11:36 am
    Every cancer center has a mission, vision and core values. If you looked them all up, they are all pretty similar. It is tough to differentiate your brand. But the leading cancer center for 10 of the past 13 years according to the U.S. News & World Report’s annual survey, does a few things differently. 1. A focused mission. Most hospitals try to be the best at everything. This doesn’t usually work. Think like a doctor, be a specialist not a generalist. The MD Anderson Cancer Center has been focused on cancer for 75 years. 2. A focused message. When you don’t have a focus, it is hard…
  • Flying Flags on the Fourth

    2 Jul 2015 | 2:21 pm
    As we celebrate the Fourth of July holiday here in the United States, I am reminded of the emotional power flags have. A flag can become powerful visual hammer for a country, company, idea or movement. In the United States, flags will be waving this weekend as we celebrate our independence from British rule. Some other flags have been in the news recently as well. Most notably the Confederate flag and the gay pride flag. The gay pride flag first flew during the Gay Freedom Day Parade in San Francisco in 1978. It has become a widely recognized visual hammer for gay rights and more recently…
  • What can a red nose do?

    19 May 2015 | 1:34 pm
    What can a red nose do? It can build a brand. A red nose is the visual hammer for Red Nose Day, a campaign started in the U.K. and has now moved into America. The Red Nose Day fund is a program of Comic Relief, a non-profit that raises money for children living in poverty. Hundreds of charities do similar work, but most don’t become as well-known or raise as much money. The difference? A visual hammer that drives the brand into the mind. It might be a simple or silly thing like a pink ribbon, a yellow bracelet or a red nose. Three visuals that have built powerful, relatively-new non-profit…
  • HP splits into a circle and a rectangle? Oh my.

    23 Apr 2015 | 7:10 am
        Hewlett-Packard is breaking up. It plans to split into two companies, separating its computer and printer businesses from its faster-growing corporate hardware and services operations.     The computer and printer businesses would be known as “HP Inc.” and the corporate hardware and services businesses as “Hewlett Packard Enterprise.”     Are more-focused companies a good idea? You bet. Each will have more independence and flexibility to prosper in the fast-paced technology world we live in.     Are more-focused brands a good idea? You bet. A focused brand has an…
  • Political Branding - 2016 Preview

    15 Apr 2015 | 11:52 am
    Running for President of the United States means building a brand that at least 51% of the country is willing to buy on Election Day. Not an easy task in a country as large and diverse as America. Too narrow a focus and you won’t get a majority vote. A narrow focus builds a brand, but a wide base wins the election. The task is huge. Even the iPhone doesn’t have a 51% share of the smartphone market in the U.S. The key to winning an election is to find a key issue narrow enough to stand for something but broad enough to be appeal to several constituencies. George H. Bush – “No new…
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    Ryan Stephens Marketing

  • 5 Quick Observations As a Result of Working During Vacation

    Ryan Stephens
    30 Aug 2015 | 11:41 am
    “You SUCK at vacations,” my boss replied after I’d answered one too many work e-mails while on vacation. It’s true. I haven’t truly unplugged and relaxed since my honeymoon over 2 years ago. This is not something I’m proud of, mind you. It’s something I’m hoping to get better at in the future. Here are few random observations I captured in a notebook on our last day of a week long vacation: 1.) Naps are good when you’re tired. Most mornings we got up fairly early, worked out, ate breakfast and went straight to the beach or pool. Every day,…
  • 25 Takeaways From Austin Kleon’s “Steal Like an Artist”

    Ryan Stephens
    16 Aug 2015 | 11:06 am
    “Immature poets imitate; mature posts steal; bad poets deface what they take, and good poets make it into something better, or at least something different. The good poet welds his theft into a whole of a feeling which is unique, utterly different from that from which it was torn.” — T.S. Eliot My nightstand is currently filled with big, dense books. Even the novel I’m reading is laborious 750+ pages. They’re taunting me into submission. I needed something shorter. Something to jump start my idea muscle and reignite my creativity outside of the day gig.
  • 15 of My Favorite Posts from June 2015

    Ryan Stephens
    30 Jun 2015 | 7:36 am
    This is my effort to provide a little signal by curating some of the best/most interesting posts I encountered during the month of June 2015. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how you apply the wisdom in these posts to your own life. Please use the comments section to recommend and share other posts you’ve recently found useful and/or your best posts of late. The commentary below the link is typically the author’s own words that I’ve extracted as a key…
  • 9 of My Favorite Reads from May 2015

    Ryan Stephens
    31 May 2015 | 9:54 am
    This is my effort to provide a little signal by curating some of the best/most interesting posts I encountered during the month of May 2015. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how you apply the wisdom in these posts to your own life. Please use the comments section to recommend and share other posts you’ve recently found useful and/or your best posts of late. The commentary below the link is typically the author’s own words that I’ve extracted as a key…
  • 11 of My Favorite Reads from April 2015

    Ryan Stephens
    30 Apr 2015 | 10:45 am
    This is my effort to provide a little signal by curating some of the best/most interesting posts I encountered during the month of April 2015. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how you apply the wisdom in these posts to your own life. Please use the comments section to recommend and share other posts you’ve recently found useful and/or your best posts of late. The commentary below the link is typically the author’s own words that I’ve extracted as a key…
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  • super serious sheering

    Maureen Jones
    4 Sep 2015 | 5:10 am
    Did you know that if a sheep isn't sheered, the coat will just keep growing and growing and GROWING? We didn't either! Perhaps that's because we don't often think of sheep - but still - fascinating stuff! Chris the sheep wandered away from his herd, getting lost for quite some time. This oversized animal would pop-up every now and again, but refused to be caught - until recently. Our wooly friend from Australia is now safe and sound - AND set a new world record sheering off close to NINETY POUNDS of wool! HOLY SHEEP!
  • an order of "lonely" with extra "isolated"

    Maureen Jones
    4 Sep 2015 | 5:02 am
    Do you generally dislike the public? Happy to socialize - but with only the people you carefully select? Well then do we have the restaurant for YOU! A new establishment in San Francisco called Eatsa has devised a way for you to custom order a freshly made meal - without ever seeing a single sole. Order on the iPad and receive your meal via a small glass compartment - BING BAM BOOM. That's it! Food for you and human interaction for no one. Eliminating those pesky humans will certainly reduce the cost of eating out, but really at what price to humanity!?
  • that time when your mail gave you a highly contagious disease

    Maureen Jones
    4 Sep 2015 | 5:00 am
    It's that time again! Time for freshly sharpened pencils, new book bags, early bedtimes annnnnnnnnd...the ongoing debate about vaccines. As kids go back to school, the debate gets fueled and even more heated. Sure it can feel good to use expletives and stamp your feet, but that won't get you anywhere. Something even more powerful needs to remind parents that vaccines, especially the measles vaccine, is critical to not only the health of their children, but the health of the entire community. Using new photosensitive ink, ImmuneBC mailed 50,000 direct mail pieces to parents in Fraser Valley,…
  • the little burger that could

    3 Sep 2015 | 5:19 am
    Remember last week when Ronald and the King had an epic rap battle over who could do peace better and that big clown buried the king under a heap full of reality? Well, that isn't going to stop BK from raising up from the flame broiled ashes with a big ol' helping of 'look at all of our other friends.' Burger King is joining up with a bunch of other restaurants that serve burgers to still create their pop-up store to raise awareness for Peace Day on September 21st.
  • fox news anchor things she's a hamster

    3 Sep 2015 | 5:12 am
    Do you see it? Supposedly there is a likeness between this Fox News anchor and that little plastic hamster. So much so that the anchor is suing Hasbro for stealing her name and likeness to create the toy. The anchor, Harris Faulkner, feels that the toy "'bear[s] a physical resemblance to Faulkner’s traditional professional appearance,' including her skin tone, eye shape, and the design of the animal’s eye 'makeup.'" The toy is no longer available, but that may just be coincidental. Do you have your name trademarked? Looks like you may want to go do that.
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    Being Peter Kim

  • The Chinese Financial Crisis: Danger or Opportunity?

    Peter Kim
    31 Aug 2015 | 5:01 pm
    Crisis: 危机 China’s stock market has been in global headlines for the past two months as share prices have lost all of this year’s gains and uncertainty remains over what lies ahead. A financial crisis in the world’s second largest economy certainly warrants the attention of marketers, who must determine what impact the situation might have … Continue reading The Chinese Financial Crisis: Danger or Opportunity? → The post The Chinese Financial Crisis: Danger or Opportunity? appeared first on Being: Peter Kim.
  • A Year in Seoul

    Peter Kim
    1 Jul 2015 | 7:11 am
    Today marks one year of living in Seoul. To update some thoughts from my first month here: A lot more Instagram, a lot less Twitter.  Snackability applies to posting and to reading. It’s been interesting to see censorship in the media and how freedom of the press is limited in South Korea. For example, when the … Continue reading A Year in Seoul → The post A Year in Seoul appeared first on Being: Peter Kim.
  • The Next Decade of Social Media

    Peter Kim
    28 Jun 2015 | 6:22 am
    Last week, I shared some thoughts on the next decade of social media at the 2015 Cannes Lions festival. The key points are highlighted in this Guardian article: Gone Shoppable Snackable Automated Connective Filtered Integrated Chinese Subcutaneous Empowering More coverage of the talk is available in these write-ups: “Ten social media trends that will shape marketing over the … Continue reading The Next Decade of Social Media → The post The Next Decade of Social Media appeared first on Being: Peter Kim.
  • The cost of Being Peter Kim

    Peter Kim
    18 Apr 2015 | 7:00 am
    What I pay to publish this blog. The post The cost of Being Peter Kim appeared first on Being: Peter Kim.
  • Why bigger is better for brands at SXSW

    Peter Kim
    30 Mar 2015 | 5:00 pm
    South by Southwest (SXSW) Interactive 2015 is over and by all accounts it was bigger than ever before. This was my seventh consecutive year attending and speaking and I’ve witnessed this evolution firsthand. More so than in any prior year, my week in Austin left me with the impression that SXSW matters more than ever for … Continue reading Why bigger is better for brands at SXSW → The post Why bigger is better for brands at SXSW appeared first on Being: Peter Kim.
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  • AMAZING Friends & My Mom’s New Start

    Trisha Lyn Fawver
    27 Aug 2015 | 8:00 am
    I started writing this post an hour ago entitled “This year can SUCK IT”.  I still stand by that statement, but I feel like my rambles deserve two posts.  So first, the saga of my mom’s horrible, no good, very bad summer that is starting to turn around thanks to some truly generous and AMAZING people I’m so glad to count as friends.  This is going to be long & very personal, so strap in. My mom & I when I was home from college, probably 2000. I’ll start by saying this: my mom has not had an easy life.  And we’ve not had an easy relationship.
  • The Goodbye I Didn’t Get to Say to Lunchbox

    Trisha Lyn Fawver
    25 Aug 2015 | 8:00 am
    This year can suck it.  I’m almost afraid that I got a new pet, because it has not been a good year for my pets.  Not only did I have to say goodbye to Winston the Wonder Pug in January, but this week, without warning, one of my cats Lunchbox passed away.  Cancer sucks. You know Lunchbox.  The larger of my two sibling cats, Lunchbox really fit his name.  He was named as a nod to the character Silent Bob, whom his hetero life mate Jay calls “Lunchbox” in the movie Dogma.  He was quite, rarely meowing, a silent stoic type.  He was the more cuddly of my two cats for a…
  • Lightning Bolt Manicure using NailVinyls

    Trisha Lyn Fawver
    20 Jul 2015 | 8:00 am
    I am a bit of a hoarder of nail vinyls.  Even though I think I’ve figured out making my own for the most part with the Cricut, I have some that I purchased from NailVinyls™ and I don’t want to just blow through them.  So I tend to forget I have them.  I’ve been in a bit of a nail art rut lately while working on other projects and having some pain issues in my left thumb, so I decided I wanted something simple to do, yet fun, to shake things up a bit. I had bought the Lightning Bolt NailVinyls™ after seeing the negative space manicure on the product page shared and…
  • Stardom Crafts Liquid Chalk Markers Review

    Trisha Lyn Fawver
    16 Jul 2015 | 8:00 am
    There are a lot of trends in crafts right now, but one I have just not jumped on board with is the CHALKBOARD THE EVERYTHING trend.  It’s a look I just don’t find appealing, most of the time.  I like things to look more precise, more measured, and while I have nice handwriting, I can’t draw for shit.  That said, I have previously bought cute little “chalkboard” clothespin signs and a standard white chalk marker for entertaining purposes, but found that the chalk never really removed from the signs.  I think being able to play with these liquid chalk markers…
  • Mia Adora 3D Fiber Lash Mascara Review

    Trisha Lyn Fawver
    14 Jul 2015 | 7:01 pm
    More dreams of full, flirty lashes danced in my head when I was given a significant discount on 3D Fiber Lash Mascara by Mia Adora.  Like many women, I’ve been invited to more Younique Facebook parties than I can count (don’t get me started…) and I can’t say I wasn’t at least curious, but the price tag and pushy sales tactics of the product turned me off.  So, let’s see how well this product does, shall we? Product Specs 3D Fiber Lash Mascara by Mia Adora (yes, the same manufacturer of the Premium Eyelash Curler I reviewed) is made with a natural,…
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    AdWeek: AdFreak

  • Nike's New Ad Discourages Budding Athletes, Who Won't Make It Anyway

    4 Sep 2015 | 8:01 am
    Nike Korea's new "Just do it" campaign kicks off with "Play Loud," a 90-second short film by Wieden + Kennedy Tokyo. Like past Nike works, it promotes team sports as a way to dodge conformity and express individuality while still wearing matching uniforms. The spot stars Korean soccer legend Lee Young-Pyo, who appears in an ironic role as a joyless adult telling young athletes in training that they won't make it: "This won't change anything" and "Just do what everyone else does" are themes that resonate, especially for those trying to excel…
  • Here's the Whole Story Behind the Year's Kookiest Car Ad

    4 Sep 2015 | 6:50 am
    Would you buy a used car from this man? Meet Chris Murphy, aka Dan Mayson, a voiceover artist and radio announcer from Fredericksburg, Va., whose zany, brutally honest YouTube video, designed to sell a broken-down 1995 Ford F150, is getting lots of well-deserved attention this week. "My wife wanted me to get rid of the truck," Murphy tells AdFreak. "So instead of just putting a bunch of pictures on Craigslist, I figured I'd be 'me' in front of the camera. The whole thing kind of wrote itself. Credit also goes to my son Paul for help with the camera. Smart kid!"…
  • Have You Ever? This Ad for Big Lots Goes From Oddly Repetitive to Downright Surreal

    4 Sep 2015 | 6:28 am
    If you're a woman with an eye for design, Big Lots will apparently have you at a loss for words. But thankfully, there's AutoTune. In the chain's latest ad from agency OKRP, pairs of women—or "besties," as the press release puts it—register repetitive awe at living space layouts and home accessories, using shorthand exclamations that are easily understood among friends but are meaningless out of context. Interior designer and HGTV personality Meg Caswell anchors the spot, which puts phrases like "I can't," "Get out" and "Loving…
  • How Ikea Used This Ad Full of Naked People to Sell Tables

    3 Sep 2015 | 11:35 am
    Some 79% of important decisions are made around a table. With that small and seemingly innocuous factoid in hand, ad agency Buzzman illustrates how choices made around an Ikea table just might change your life. Three ads have been produced so far for Ikea France's "Get back to the table" campaign. Each opens in mysterious, unexplained circumstances, like one where a woman walks around in a nudist colony, bewildered and hiding her genitals behind a handbag. Each spot ends with the event that precluded these situations—around the table with friends, blithely saying things…
  • A Tinder for Jobs? This App Helps You Find Work a Lot Like You Find Love

    3 Sep 2015 | 11:22 am
    Tired of updating LinkedIn, or spending hours manicuring your résumé? Swedish startup SelfieJobs wants to make getting a new gig as easy as swiping right on Tinder. Slogans for the job search and recruitment app include "Swipe, chat and get2work" and "Apply with a like" (if you winced, that's OK; we did too). The site sadly lacks an explanatory video, but for reasons that currently escape us, it does feature a subtle link to a Nokia N9 commercial. In any case, the functionality is simple: You download it, take a selfie, then fill out a short profile,…
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    Rescue Marketing

  • Extinguishing employee drama

    Mark Riffey
    31 Aug 2015 | 4:04 am
    One of the more potentially costly things you can encounter as a manager is employee drama. While it’s generally unavoidable, it’s critical to the long term success of your career as a manager, or as an owner, to create a culture of drama non-proliferation at your business. Eliminating it completely will be extremely difficult. Instead, you’ve got to learn (and train others to) detect and defuse employee drama at the first sign of smoke. Why do they do it? Drama has plenty of causes and ignition points: Pet peeves, legitimate or otherwise History with prior employers Frustration…
  • When the smoke clears, will your reputation?

    Mark Riffey
    24 Aug 2015 | 5:10 am
    No one in the Pacific Northwest has to be reminded that this is the worst fire season since 2003. Depending on what you do a bad fire season could be a boon, a bust or a non-issue to your business. Over the last couple of weeks, we had communications and marketing oriented conversations focused on the folks whose businesses are placed at risk by a bad fire season. There’s a different kind of business impacted by fires, natural disasters and similar events: those who provide things like tanker trucks, field rations and related convenience items, construction supplies (lumber, drywall,…
  • Get one new client a day, week, month

    Mark Riffey
    17 Aug 2015 | 3:14 am
    It’s not unusual to talk to business owners who want to double their business, even if the discussion is a bit unfocused at first. It’s far more unusual to find someone who wants grow their business by 1000%, IE: 10 times its current size. Some have said that growing a business by 10 times is easier than doubling it because of the changes it forces upon all aspects of the business. Easy probably isn’t the word, but it makes sense logically because you know you’d have to rethink every process from one end of the business to the other. Doubling the sales of a business…
  • Communicate when nature threatens

    Mark Riffey
    10 Aug 2015 | 3:22 am
    Last week I said “Allowing perceptions to percolate in our guests’ minds without updates is dangerous not only for this year’s success, but for future years as well.” Part of your job is to set guests’ minds at ease by giving them the advice they need to make considered decisions during situations they’re unaccustomed to. They want to protect their investment, their vacation and their families. It’s safe to say that your local, regional and/or state tourism groups, media and attractions will put effort into this. What isn’t safe to assume is…
  • Forest fire communication can burn you

    Mark Riffey
    3 Aug 2015 | 3:41 am
    Now that the Reynolds Creek fire is 65% contained, there are two myths to squash: “The fire is almost out.” Not true. Ask anyone close to the fire teams and they’ll likely tell you that only a season-ending snow will likely knock it out completely. Even so, if you let this cancel your 2015 Glacier National Park visit, you’re probably making a mistake. “There’s not much to see with the fire burning.“ Not true. As I noted online numerous times over the last several weeks, the park’s still open, the Going-to-the-Sun road is mostly open, 99.97% of…
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  • A billboard that checks your emotions

    10 Aug 2015 | 1:52 am
    M&C Saatchi in the UK are currently testing billboards which read viewer’s emotions and react to their facial expressions. Bit creepy!! The billboards, which have already been displayed in London, have a hidden Microsoft Kinect camera which photographs passerby’s reactions and display different images, designs, fonts and colours depending on their mood. “A genetic algorithm tests different executions based on the strength of their various features or ‘genes’, such as copy, layout, font and image. By installing a camera on the posters, M&C Saatchi is able to measure…
  • Ever wondered how your selfie would look in thread? This machine is the answer

    23 Jul 2015 | 7:09 am
    The amazingly talented guys from Breakfast NY are very hot right now. Every major advertising & technology publication (see write-ups here, here, here and here) and then some reported on the much anticipated unveil of their massive thread machine they developed for Forever 21. Breakfast is known for thinking differently. It is also known for coming up with ideas that connect hardware and software like no one else. This latest venture works like this: if you happen to be a fan of Forever21 (and if so, you would find yourself in the company of its 7m and counting Instagram followers) or…
  • Cannes Cyber Lions Winners

    25 Jun 2015 | 3:59 am
    Was great to see the winners from the Cannes Cyber Lions today. Following a definite trend this year the Grand Prix had a female empowerment theme which is great to see. 5 other Grand Prix had a similar theme. See below for the case study vids of two of the best in Cyber What was your favourite? You can view all the winners here Under Armour – I Will What I Want – Droga5 NY Geico – Unskippable – The Martin Agency
  • The tools from Hyper Island

    8 Jun 2015 | 11:26 am
    While Adverblog posts are usually about the best digital advertising, this is a post on some of the tools – actually a lot of them – that you might use in your process to create great work. For almost 3 years I’ve been working with Hyper Island as an Industry Leader and lecturer so I’ve been introduced to, and fascinated by, many of these tools along the way. These tools used to be “secrets” only available to the people attending the school – I think it’s so cool that they are now made available to everyone. The 60+ tools are neatly organized…
  • Imagine if your bathroom could talk

    1 May 2015 | 11:00 pm
    Toilet paper ads have never been this funny. The new campaign for Quilted Northern, “Designed to be Forgotten,” features no actual actors on camera. In each of the three spots, a male narrator introduces us to an inanimate object: a toy alligator, a rabbit figurine and a framed photo of “great-grandpa Thaddeus.” Each of them must bear silent witness to the unpleasant events unfolding at a nearby toilet. Funny stuff. Agency is Droga5 NY.
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    All You Need Is A Good Idea!

  • Steve Jobs: 3 tips to keep meetings productive

    Jay H. Heyman
    3 Sep 2015 | 8:00 am
    Steve Jobs's signature, on an Apple keyboard (Photo credit: Wikipedia) Business meetings. Co-op board meetings. Networking meetings. Often useful, and just as often mostly a waste of time. Not a waste of time in the sense that nothing gets accomplished, but rather a literal waste of time, when everything takes too long. This article from DesignTaxi talks about some rules Steve Jobs had about meetings. Keep meetings as small as possible. Keeping meetings small makes sense. If someone doesn’t really have to be there, then they shouldn’t be there. Simple enough. Make sure someone is…
  • Are you an Apple?

    Jay H. Heyman
    31 Aug 2015 | 7:18 am
    There are many Smartphone choices: Apple, Samsung, Android, etc. But has any brand captured the attention of the world as much as Apple? And not just their Phone. How about the iPads, Macs, Watches, MacBooks? And putting aside your personal opinion of the products, you have to be constantly amazed at the attention each of their product announcements gather. This September 9th there will be another announcement. Apple’s annual fall iPhone news event. And the web is overflowing with rumors and stories as to what is going to be shown. New iPhones, of course. But maybe new iPads, the latest…
  • Don’t hide the menu

    Jay H. Heyman
    27 Aug 2015 | 7:43 am
    Scan of a prix fixe menu from Lotos Club, New York City, March 4, 1893. (Photo credit: Wikipedia) A boat ride is a nice idea, especially on a hot summer day. A boat that takes you on a 45-minute trip on the Hudson, leaving from a midtown pier in Manhattan. The ride itself is free, a nice touch, since they serve food and alcohol and hope to make their money that way. We tried it on a weekday, since we (correctly) believed it would be less crowded. Weather ideal, boat not crowded, food fine. So why am I telling you all this, since, after all, this is a marketing blog? Because of that old…
  • And I should hire you because…?

    Jay H. Heyman
    24 Aug 2015 | 7:29 am
    (Photo credit: Wikipedia) At a meeting recently, someone asked everyone in the room this question: So please, tell me, what’s the one reason I should hire you? A great question, and quite interesting. First of all, he asked for one reason, not a bunch. Which is exactly right. Respond to that question with a long list and a few things happen, most of them bad. Whomever you are talking to probably won’t remember more than one or two of your reasons, the rest becoming blah, blah, blah and diminishing your total effort.  Also, it sounds like you are just throwing out information, hoping to…
  • Are you a scaredy cat?

    Jay H. Heyman
    20 Aug 2015 | 6:22 am
    Pablo Casals (Photo credit: Wikipedia) To varying degrees, all of us get nervous when talking in front of a group. It’s basically a form of stage fright, and yes, it depends somewhat on the size of the group, your subject matter, and your experience. But stage fright is a fascinating topic—Barbra Streisand, Laurence Olivier, Adele and Pablo Casals are among many others who suffer from it and are mentioned in this book review in the New Yorker. You don’t have to be a famous performer to get the jitters. It just takes presenting a campaign to one important client who has never been known…
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    Seth Godin's Blog on marketing, tribes and respect

  • On doing your best

    Seth Godin
    4 Sep 2015 | 2:07 am
    It's a pretty easy way to let ourselves (or someone else) off the hook. "Hey, you did your best." But it fails to explain the improvement in the 100-meter dash. Or the way we're able to somehow summon more energy and more insight when there's a lot on the line. Or the tremendous amount of care and love we can bring to a fellow human who needs it. By defining "our best" as the thing we did when we merely put a lot of effort into a task, I fear we're letting ourselves off the hook. In fact, it might not require a lot of effort, but a ridiculous amount of effort, an unreasonable amount of…
  • Rearranging our prejudices

    Seth Godin
    3 Sep 2015 | 1:53 am
    Change is the point. It's what we seek to do to the world around us. Change, actual change, is hard work. And changing our own minds is the most difficult place to start. It's also the only place to start. It's hard to find the leverage to change the way you see the world, hard to pull on your thoughtstraps. But it's urgent. "A great many people think they are thinking when they are merely rearranging their prejudices..." William James        
  • No one knows

    Seth Godin
    2 Sep 2015 | 2:36 am
    No one knows the right answer, no one knows precisely what will happen, no one can produce the desired future, on demand. Some people are better at guessing than others, but not by much. The people who are supposed to know rejected Harry Potter, Tracy Chapman and the Beatles. The people who are supposed to know sell stocks just before they go up, and give us rules of thumb that don't pan out. If you mistakenly believe that there's someone who knows, you're likely to decide that whoever that person it is, it's not you. And if it's not you, what a great reason to hesitate. In fact, the gap…
  • "Don't touch it, you might break it."

    Seth Godin
    1 Sep 2015 | 7:52 am
    This is, of course, the opposite of, "Touch it, you can make it better." What's the default where you work?        
  • Failing, again

    Seth Godin
    1 Sep 2015 | 1:37 am
    Pema Chodron's new book is out this month. I was rendered speechless by her invitation to write the short foreword for the book, the first time I've ever agreed to do this. She's a caring, generous, magical person, a teacher with a special voice, one worth listening to. Why buy a book about failing? Because success is easier to deal with and you're probably doing fine with that. Because your narrative about failing is keeping you from succeeding. And because you will have far more chances to fail than you know what to do with... PS if you sign up this week, at this link, Sounds…
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    Ogilvy Blog Aggregator

  • GIFs vs. Cinemagraphs, and How You Choose

    3 Sep 2015 | 12:10 pm
    The digital space gives us an opportunity to explore and experiment without any limitations – literally anything we dream of can manifest right in front of us with just a few clicks. GIFs and cinemagraphs are one way we’re pushing these limits, altering the way we communicate with one another in cyberspace. About Those GIFs GIFs really started infiltrating pop culture when netizens began slicing up iconic moments from TV shows and films, and sharing it with their friends. It quickly gained popularity as people can relate to that singular moment, and sharing it with their friends is…
  • Weekly Roundup: Instagram landscapes, YouTube gaming, and Google antitrust

    1 Sep 2015 | 12:07 pm
    HAPPY SEPTEMBER! We survived the longest August EVER – at least in terms of Mondays and Fridays – and good news, the Internet did too. Despite Donald Trump, Kanye West and the Chinese economy. Social platforms continue to evolve per usual. Some highlights: Instagram breaks out of it’s square – no matter how much you might like it YouTube is moving past Minecraft player videos into true gaming Google is so not antitrust-worthy Have a great week and a better holiday weekend!   Instagram NEW FILTERS AND LANDSCAPE?! Instagram has FINALLY given us the ability to…
  • Trials and tribulations for film franchises in 2015

    30 Aug 2015 | 12:48 am
    While the Mission: Impossible franchise looked set to continue unabated – with, in Zeitgeist’s opinion, a superb Rogue Nation – others were not so fortunate. The revival of the Fantastic Four franchise by Fox saw far less solid returns and though it publicly remains committed to the franchise, it does have several directions it can now go, according to The Hollywood Reporter. Two of this year’s – and of all time – uber-franchises are of course Star Wars and James Bond. Slated for release at the end of the year (December and November, respectively), two…
  • What Do You Want To See At SXSW 2016?

    28 Aug 2015 | 1:10 pm
    SXSW has firmly established itself as a top event for creative technologies and innovative thinking. The festival grows each year, welcoming more music, art, technology, startups, fans, and above all, ideas that shape the future of how consumers behave and interact with each other and brands, both online and offline. At Ogilvy, we are passionate about this space. Partnering with leading thinkers, technologists, artists, and brands over the years has helped us build some of our most effective and creative work. We’re excited about furthering conversations and exploring new ideas in the…
  • Weekly Roundup: LinkedIn’s “Lookup”, Facebook GIF Ads, and Periscope Success

    27 Aug 2015 | 10:41 am
    Last week the interwebs got all wrapped up in ugly scandals from people who should have never been celebrities. But that Ashley Madison hack also reminded us that privacy is hard to come by and companies can be sued. In more interesting and relevant news, Pew released their study on mobile and social usage. Snapchat wasn’t even mentioned. In other news: - LinkedIn keeps making new apps - Instagram killed your photo map – no matter how they keep trying to tell you differently - Facebook allows for animated gifs in ads – don’t get too distracted - Periscope reached…
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  • Tools I use: SizeUp (
    31 Aug 2015 | 11:50 am
    SizeUp bills itself as “the missing window manager” for Mac and I totally agree.  This nifty utility stays open on your desktop and allows you to quickly throw windows in different places very easily, and maximize them to full screen (without that annoying OSX version of full screen.) The tool itself costs $12.99 but is well worth it. I use it every day first thing to maximize windows (CTRL+Command+ALT+M).  It even has a handy feature that shows you how much time you have saved since you started using it.  If you are thinking about the cost benefit, after a few weeks of saving…
  • Joining Expa (
    20 Jul 2015 | 6:46 am
    After 5+ years at Foursquare, I am excited to be joining Expa as an EIR.  I am taking a short break between roles but looking forward to starting this week.   More here.  The post Joining Expa appeared first on Eric Friedman.
  • The yin and yang of the engineering team and the sales team (
    19 Jun 2015 | 7:37 am
    There is a balance between developers and sales people that allows them to get along. This is sometimes the result of one team pushing the other to its limits, often the sales team pushing the limits of the engineering system already in place.  Its a dance that happens within startups everday. Through planning, brainstorming, innovation, and sales – these groups have  to work together in companies to get things done. The power of the ignorance on the business/sales team side provides a childlike imagination that creates scenarios nobody has thought of, are not relavent, are overly…
  • To build a network, first help a network (
    17 Jun 2015 | 5:14 am
    I was talking to a friend a couple of weeks ago who wanted to break into and meet people within a specific vertical of startup tech companies. His approach was to feign interest in their offering and take a pitch from a salesperson. The thinking being that although there was zero chance of him becoming a customer, he could get time with a rep, learn about the offering and “build a network”.  I told him this wasn’t a good use of his time, and certainly not a good use of their time. The founding premise of the interaction would tarnish the reason for getting together in the…
  • The State of US Tech Funding (
    16 Jun 2015 | 10:29 am
    The folks at Andreesen Horowitz and Benedict Evans put together this great presentation on The State of US Tech Funding.  It is embedded below and a lot of it rings true for what I am seeing. U.S. Technology Funding — What’s Going On? from a16z   I also agree strongly with Slide 39, that more smaller rounds are happening With the companies I advise, I have seen more of them raising a higher quantity of rounds at the so called “seed” stage.  The synonyms and nomenclature behind these rounds are also changing.  What was before a seed round is now a friends and…
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    David Meerman Scott - Web Ink Now

  • 8 Tips for Creating a Buyer-Centric Website

    2 Sep 2015 | 12:28 pm
    The online relationship begins the second a potential customer hits your homepage. The first thing he or she needs to find is a self-reflection. That's why you must organize your site with content for each of your distinct buyer personas.
  • Are You Selling When Buyers Are Ready?

    25 Aug 2015 | 12:24 pm
    Today, buyers are in charge. Google is our first stop during any shopping excursion. We check out a company’s site and blog and YouTube channel before considering doing business with them. We fire up LinkedIn an hour before an initial business meeting. We check out the CEO’s Twitter feed to see what she is up to.
  • Restoring the Human Touch: The Compelling Power of Authenticity

    19 Aug 2015 | 12:40 pm
    People want to do business with other people. That’s been true since the beginning of time. A hundred years ago our great-grandparents knew the people who sold them hardware or shoes or chickens. There was a personal touch. If there was good service at a fair price and maybe a kind word and a smile, you had a business relationship that lasted for many years.
  • Newsjacking! My Talk via Periscope at Tony Robbins Business Mastery

    12 Aug 2015 | 1:54 pm
    I delivered a two-hour session on Real-Time Marketing at the Tony Robbins Business Mastery event in Las Vegas on August 8, 2015. The talented Tyler Culbertson, who works as part of Tony's team on marketing and social media, filmed the Newsjacking section of my talk and we broadcast it via my @dmscott Periscope account.
  • #GOPdebate Advice for Donald Trump: Live Tweet from the Stage!

    6 Aug 2015 | 9:33 am
    Tonight is the first US Presidential Republican Primary debate and the stakes are high as the field will get whittled down tonight based on each candidate's performance on the main stage at 9:00pm and those relegated to the “kids table” debate at 5:00. My specific advice to Donald Trump is to live tweet from the stage during the debate!
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    Online Marketing Blog - TopRank®

  • Online Marketing News: LinkedIn & Instagram Get The Message, 1 Billion Facebook, Google Penalizes Pop-Ups

    Ben Brausen
    4 Sep 2015 | 2:45 am
    United States Of Emoji – The Most Popular Emoji in Each State [Infographic] – Which emoji does each state use more than others? SwiftKey put together an interactive infographic that allows you to see which emojis are used more or less in each state and compare your state to any other. SwiftKey Instagram Direct Messaging Features Get Significant Update – Facebook’s focus on messaging has trickled down to Instagram, which announced several enhancements to the Instagram Direct messaging features it introduced in December 2013. SocialTimes Top 100 B-to-B Advertisers Spent…
  • Influencer Marketing: Should You Pursue High Profile or Socially Authoritative Brand Advocates?

    Nick Ehrenberg
    3 Sep 2015 | 3:30 am
    We’ve been talking a lot about influencers lately – and with good reason. The right mix of thought leaders and valuable content can catapult any integrated marketing campaign into vast new heights and audiences. Finding and connecting with those ideal influencers, however, has always been the challenge. While there are multiple discovery tools available for influencer marketing research, identifying your influencers is only part of the battle. The next part is reconciling them with your overall program objectives. It’s here that we’ve witnessed disconnects between marketing teams and…
  • Digital Marketing Spotlight: Jeff Marcoux, CMO Lead at Microsoft

    Lee Odden
    2 Sep 2015 | 3:00 am
    What is predictive marketing and what are the future marketing technologies we should be paying attention to? To answer those questions and more, I am happy to share the next in our series of digital marketer interviews featuring Jeff Marcoux (@jeffmarcoux), CMO Lead, Worldwide Enterprise Marketing at Microsoft. In Jeff’s role at Microsoft, he has driven cross product and team collaboration, supported multiple product releases and believes that every touch point with a customer is a marketing experience – from marketing to sales to customer service. In this interview, Jeff…
  • 3 Ways to Measure the Value of Your Social Media Marketing Program

    Debbie Friez
    1 Sep 2015 | 3:30 am
    Inherently knowing that there is value in social media marketing and being equipped to show value are two different things. Social media provides a unique and often-challenging opportunity to connect one-on-one with customers, prospects and fans of your business. However, only 42% of marketers feel that they are able to accurately measure the value of their social media efforts. “Social media enables relationships to be built regardless of traditional barriers like distance or language. For brands, this provides a forum to listen and learn – and if you’re smart, take action based off of…
  • How to Improve Influencer Engagement? Avoid These 50 Fails

    Lee Odden
    31 Aug 2015 | 3:00 am
    Brands: Stop Doing These Things! Influencer Marketing is hot and that means the value of influencer relationships is higher than ever. Working hard to romance in-demand experts to collaborate, co-create and even advocate can be a substantial investment. The mutual benefit from these long term relationships can mean anything from hugely successful marketing programs for brands to top billing at speaking events, book deals and consulting work for the influencers. Unfortunately, outreach communications, expectations and negotiations with influencers to work together are often so lacking of…
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    Ads of the World™

  • Gatorade: Serena - Unmatched

    3 Sep 2015 | 8:43 pm
    Raised on the hardscrabble courts of Compton, California, Serena Williams has fought her way to become the most prolific tennis player of this generation. From little sister to big deal, from down and out to back and better, she has constantly defied expectations and established that she has no equal. Advertising Agency: TBWA/Chiat/Day LA, USA
  • Fox Sports: Pinata

    3 Sep 2015 | 8:37 pm
    Advertising Agency: Pereira & O'Dell, USA
  • Samsung Galaxy Note 5: Moment Of Note

    3 Sep 2015 | 8:34 pm
    Advertising Agency: Iris Worldwide
  • Honda: Honda Stepping

    3 Sep 2015 | 8:29 pm
    Advertising Agency: mcgarrybowen, London, UK Executive Creative Directors: Angus Macadam, Paul Jordan Creatives: Robin Temple, Tom Woodington Planner: Ellie Beecroft gency Producer: Abbi Tarrant Business Director: Alice Tendler Film Production: Somesuch Director: Kim Gehrig Executive Producer: Tim Nash Producer: Lee Groombridge Editor: Tom Lindsay / Trim Post Production: MPC Producer: Julie Evans Supervisor: Bevis Jones Colourist: Mark Gethin Audio Production: Factory & Soundtree Music: Incredible by M-Beat feat General Levy
  • Shuchu Regain: The Extreme Minuet - World's Fastest Orchestra

    3 Sep 2015 | 8:21 pm
    Witness how a simultaneous coin toss by a group of 43 people make a two-second music performance! Advertising Agency: Party, Tokyo, Japan
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  • The Walking Dead "Road to Survival" (2015) :30 (USA)

    4 Sep 2015 | 10:37 am
    This spot for The Walking Dead: Road To Survival mobile game, features Robert Frost's "The Road Not Taken."
  • Ad council/It's On Us "One thing" (2015) :30 (USA)

    4 Sep 2015 | 10:34 am
    You need consent before you have sex. Otherwise, it's rape. So go to where you can sign a pledge not to be a bystander but do something about it.This PSA features John Cho, Josh Hutcherson, Haim Sisters, Minka Kelly, Nina Dobrev, Jessica Szohr, Jesse Metcalf, Rachel Roy, Zoe Saldana, Matt McGorry, Dilshad Vadsaria and more. In addition to a Press Release from The Office of the Press Secretary, this ad was also posted on the official White House Facebook Page.
  • Discovery Science "Rise and Sci" (2015) :15 (USA)

    4 Sep 2015 | 10:27 am
    Fun bit of animated eye candy in this promo for Discovery Science's "Rise and Sci," created by animation studio leftchannel.
  • Organic Valley The Brononymous Hotline - Help us #SavetheBros - (2015) 2.30 (USA)

    2 Sep 2015 | 6:01 pm
    Organic Valley want more people to discover their organic protein drink which is guaranteed free of GMOs, antibiotics and synthetic hormones. To do this, they launched, where you can create a "custom bro message" complete with your choice of gold chains or trial tattoos to tweet at your bro, tipping him to try Organic Valley. Because you want to give your bro food advice without the "do you even lift?" question thrown back at you. Now, so far, I get it, however, since the target for this high protein drink is the very crowd they are making fun of in this ad, I don't really see…
  • MANGO - #SomethingInCommon (2015) :30 (USA)

    2 Sep 2015 | 5:33 pm
    Starring Kate Moss and Cara Delevingne, MANGO's FW 2015 spot features Chromatics playing a cover of "Girls Just Wanna Have Fun," by Cyndi Lauper. Since models aren't allowed to smile though, this seems less like girls having fun and more like sexy girls on valium, pouting, looking this way and that and then standing in front of fans that blow their hair around. I guess that's the something in common they have.
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  • Best Family Cell Phone Plans Offering The Freedom of Choice

    24 Aug 2015 | 6:12 am
    If you're planning to keep all your family connected under only one single bill, family cell phone plans are the best choice. Every large carrier permits you to purchase for a month bundles of web data and talk minute, saving you some money. The price of 4 individual in AT&T service with 2 gigabytes of web data each, increases around 220 dollars, while a 4 members on a family plan costs 160
  • Prepaid SIM Card USA - Offers Users No Restrictions

    18 Aug 2015 | 8:08 am
    Searching for an inexpensive plan on iPhone offer, or perhaps you wish to use an unlocked worldwide cell phone? Several prepaid wireless companies now are providing SIM-Only service, in which you bring in your personal cell phone, catch in a SIM card and enjoy. There are two carriers that actually work with unlocked GSM cell phone or unlocked iPhones which is T-mobile and AT&T, however the two
  • Senior Cell Phone Plans - Simple & Easy to Use

    11 Aug 2015 | 3:51 am
    Choosing the best cell phone plan for a senior could be as complicated as choosing the right living arrangement. If you or a family member is over 50 and searching for a cell phone plan, you can find that big-name service providers just may not be suited to your needs. Luckily for retirees and seniors, there are companies and plans catered to users with a little more life experience
  • T-Mobile Cell Phone Plans Available in 2015

    15 Jul 2015 | 9:04 pm
    T-Mobile is the 3rd largest company of the big four US carriers and the 2nd biggest GSM provider, with more than 30 million customers. Compared to other carriers such as Verizon, it provides great plans, and since its latest 'unCarrier' change, all plans offered are contract-free. The disadvantage in this is that subsidized handsets will no longer be offered. One of the certain
  • Best Prepaid Cell Phone Plans Worth a Look

    14 Jul 2015 | 12:50 pm
    If you don’t want to be bound to a contract, a prepaid plan is an excellent fit. There are small companies that offer the best prepaid phone plans with unlimited talk, text and nice amount of data. There’s actually something for any budget-and you’ll save over a postpaid plan. Below are the most affordable prepaid cell phone plans with nationwide network coverage assuming light usage.
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    Russell Davies

  • Dash it all

    russell davies
    3 Sep 2015 | 9:17 am
    I mentioned this on a panel at a conference yesterday and was told it was vapourware. Doesn't look that vapoury to me. The scenario that always pops into my head is this: You install a Persil button on your washing machine. You use it three or four times to order some more Persil. Your new Persil arrives. You're happy. Then, one time, Amazon sends you a message saying 'we do our own washing powder now, it's a bit cheaper and just as good, should we send that instead?'.* You'd probably say yes, wouldn't you? I would. Enough of us would. Goodbye billions of…
  • St Edmund's Shrine, Hunstanton

    russell davies
    2 Sep 2015 | 7:40 am
  • August 2015

    russell davies
    1 Sep 2015 | 1:04 pm
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    Marketing & Strategy Innovation blog

  • How Should We Evolve or Extend Our Brand

    3 Sep 2015 | 2:36 am
    You’ve got brand-building questions; I’ve got answers! Today I’m introducing a new short series of videos to address the questions I frequently hear about brand-building. My answers are taken from my recent media interviews, so they’re based on real-live issues. Take a look at the first instalment: How should we evolve or extend our brand? Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Denise Lee Yohnbrand buildingbrand extensionbest practices
  • The Power of Story

    1 Sep 2015 | 2:45 pm
    I recently had the opportunity to visit the Institute for Advanced Study, the place where Einstein worked till his death in 1955. His arrival there was a sort of a tipping point for America—after him the trickle of leading scientists coming from Europe became a flood—and the legend of the place is still very much intertwined with his. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: storytellingGreg Satellbusiness narrativesmissioninspiration
  • Random Thoughts On Maturing Companies and Start-Ups. When Do You Need a Reset?

    31 Aug 2015 | 12:14 pm
    In an interesting conversation with clients this week the discussions were around the question: “should companies plan for the distant future (10 years and beyond) and what is needed to get out of a death spiral where a slow death is in the making?” Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: organisational behaviourorganisational changeIdris Mooteestrategycompetitivity
  • CX Journey™ Musings: Guiding Principles

    27 Aug 2015 | 11:56 pm
    Does your company have a clearly defined set of guiding principles? On the heels of the Amazon "exposé," I thought I'd tackle a slightly different angle of the story. I'm not going to weigh in on what's happening there - I don't work there, so I have no idea. Besides, there are always three sides to every story: yours, mine, and the truth, right?  Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Annette Franz Gleneickiemployee experienceemployee engagementoganisational behaviour
  • What Great Retail and Restaurant Brands Do

    27 Aug 2015 | 10:11 pm
    Each of us has our own favourite stores; we all have those restaurants that we keep going back to. Some restaurateurs and retailers have managed to cultivate our loyalty and we love going to them. We tell our friends about them, we “like” them on Facebook, we gather groups to go to their stores with us. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: retailbrand experiencesDenise Lee Yohnrestaurantsbrand buildingbooks
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  • New Research Reveals Businesses Overestimate Their Digital Agility

    Mobile Marketer
    3 Sep 2015 | 6:00 am
    The “Oracle Cloud Agility” study was just released and here’s one of its main findings: businesses worldwide overestimate their agility. “While a majority of businesses believe they are agile, Oracle’s research highlights that many organizations cannot flexibly manage workloads or rapidly develop, test, and launch new applications, leaving them poorly prepared to deal with competitive threats,” says Oracle. The research also uncovered a lack of awareness among businesses around how technology — for instance, Platform-as-a-Service (PaaS) — can be used to…
  • eMarketer: Health Care Moves to Mobile: Wearables, Implantables, and E-Health Records Seen in Future

    Mobile Marketer
    26 Aug 2015 | 4:12 pm
    What does Grey Healthcare Group managing partner and chief engagement officer Erin Byrne see as the looming future? Wearables, electronic health records — and even implantables — could all see major breakthroughs by going mobile. In a recent interview with eMarketer staffer Tobi Elkin, Byrne argues that mobile is critical for managing consumer health. It’s also, Byrne believes, the next step in communication between healthcare providers and their patients. What’s special about mobile? “We see mobile as a great amplifier that can make everything you’re doing…
  • Using Real Time Data and Automation, Email Can Drive Up Sales

    Mobile Marketer
    17 Aug 2015 | 5:51 pm
    The latest report from The Relevancy Group — “The Value of Multichannel Real-Time Segmentation” — suggests that marketers using real-time multichannel data generate nearly three times more revenue in campaigns than their no-real time data brethren. Another boon? Adding automation. The stats show that marketers who automate customer lifecycle messaging through tactics such as rules-based triggers drive 133 percent more revenue than those who don’t. That’s the take from Jack Loechner, whose essay at MediaPost posits that email is the most effective channel to…
  • Mobile Location-Based Ads: As Much About the Person as the Place

    Mobile Marketer
    10 Aug 2015 | 6:00 am
    Mobile location advertisers need to be pretty spot-on when it comes not just to location, but also to the consumer being targeted. It’s a matter of some concern, since 80 percent of marketers worldwide now use location targeting for mobile advertising, according to May 2015 polling by xAd. “When xAd asked agency and brand marketers who used mobile location-targeted ad campaigns how they did so, respondents from both groups were most likely to say they leveraged the tactic to target a specific audience,” according to eMarketer. “Targeting consumers around businesses or…
  • How Can Marketers Improve Mobile Advertising ROI?

    Mobile Marketer
    3 Aug 2015 | 6:00 am
    In a recent eMarketer piece, Jeremy Kressman interviewed Jeremy Hull about why the return on investment (ROI) from mobile campaigns still remains low. Hull, who is director of bought media at iProspect, identified several challenges associated with optimizing mobile campaigns as well as in measuring performance. For one thing, notes Hull, mobile ad ROI hasn’t caught up to desktop yet. “The number of people converting on smartphones is high and continues to rise,” Hull explained. “But even with the lower cost per click (CPC), mobile advertising ROI has not caught up to…
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    Best Cell Phone Plans

  • Best Family Cell Phone Plans Offering The Freedom of Choice

    24 Aug 2015 | 6:12 am
    If you're planning to keep all your family connected under only one single bill, family cell phone plans are the best choice. Every large carrier permits you to purchase for a month bundles of web data and talk minute, saving you some money. The price of 4 individual in AT&T service with 2 gigabytes of web data each, increases around 220 dollars, while a 4 members on a family plan costs 160
  • Prepaid SIM Card USA - Offers Users No Restrictions

    18 Aug 2015 | 8:08 am
    Searching for an inexpensive plan on iPhone offer, or perhaps you wish to use an unlocked worldwide cell phone? Several prepaid wireless companies now are providing SIM-Only service, in which you bring in your personal cell phone, catch in a SIM card and enjoy. There are two carriers that actually work with unlocked GSM cell phone or unlocked iPhones which is T-mobile and AT&T, however the two
  • Senior Cell Phone Plans - Simple & Easy to Use

    11 Aug 2015 | 3:51 am
    Choosing the best cell phone plan for a senior could be as complicated as choosing the right living arrangement. If you or a family member is over 50 and searching for a cell phone plan, you can find that big-name service providers just may not be suited to your needs. Luckily for retirees and seniors, there are companies and plans catered to users with a little more life experience
  • T-Mobile Cell Phone Plans Available in 2015

    15 Jul 2015 | 9:04 pm
    T-Mobile is the 3rd largest company of the big four US carriers and the 2nd biggest GSM provider, with more than 30 million customers. Compared to other carriers such as Verizon, it provides great plans, and since its latest 'unCarrier' change, all plans offered are contract-free. The disadvantage in this is that subsidized handsets will no longer be offered. One of the certain
  • Best Prepaid Cell Phone Plans Worth a Look

    14 Jul 2015 | 12:50 pm
    If you don’t want to be bound to a contract, a prepaid plan is an excellent fit. There are small companies that offer the best prepaid phone plans with unlimited talk, text and nice amount of data. There’s actually something for any budget-and you’ll save over a postpaid plan. Below are the most affordable prepaid cell phone plans with nationwide network coverage assuming light usage.
  • add this feed to my.Alltop

    Toronto Marketing Blog: Published by Bekhor Management - Professional Practice Development

  • Practical law firm marketing tips directly from Google!

    Toronto Marketing Blog
    20 Aug 2015 | 8:37 am
    I recently attended a Google event on the impact Google is having on the Canadian legal industry. When Alec Humes (Google spokesperson) opened up the session, he told us that if there's anything he'd like us to take away from his talk, it's 1. mobile & 2. video. So, today, I'm passing along one practical tip on each for our readers.Practical Mobile Marketing Tip Have you ever searched for your firm on your smart phone?  Does the map with the image and blue banner followed by the icons for call, directions and website come up?  If so, is the information…
  • Strengthening Your Clinical Team

    Toronto Marketing Blog
    6 Aug 2015 | 6:24 am
    Strengthening Your Clinical Team, Anna-Liza Badaloo (Manager, Clinical Development) interviews Sandra Bekhor, was previously published in The Pulse - Ontario Association of Naturopathic Doctors, Summer 2015, Issue 78.  Working with others in a clinic setting can be an incredibly rewarding experience. But there’s more to working effectively together than figuring out rent percentage splits and scheduling. How well does the team work together on a day-to-day basis? How can you improve these relationships and make sure you’re all on the same page? The Pulse sat down with…
  • Mindfulness for Lawyers Goes Mainstream

    Toronto Marketing Blog
    9 Jul 2015 | 7:15 am
    Ever wonder how all the recent buzz about mindfulness might possibly have relevance to you, as an individual and maybe even as a professional? Well, I was recently interviewed by Garry J. Wise, of Wise Law Office, Wise Law Blog and SlawTips on the possibilities for lawyers.  Here's a short excerpt:“Sharper listening skills will make you a better lawyer, presumably, whether you are listening to your client, opposing counsel or a judge. What you do with that information is up to you."...Read article. - Sandra Bekhor, TorontoPresident, Bekhor Management Small to…
  • Takeaway #2 from 'Turning strangers into clients', a social media roadmap for architects

    Toronto Marketing Blog
    11 May 2015 | 6:39 am
    I just got back from speaking at the Ontario Association of Architects (OAA) conference in Hamilton. My session was called 'Turning strangers into clients', a social media roadmap for architects.  I've already shared one takeaway after giving a webinar on this topic to the Interior Designers of Canada (IDC) last November. But it's a really deep subject, so here's takeaway #2. Social media marketing is deceptively simple. No programming. No printing. Even design is optional. Essentially, it presents no obstacles to posting content to the web.  Anyone can set up an…
  • In search of the ideal client

    Toronto Marketing Blog
    7 Apr 2015 | 6:21 am
    I was interviewed by Grant Cameron at The Lawyers Weekly about the challenge of finding the ideal client, a process that begins long before you begin advertising. Here is a short excerpt:...“Twenty per cent of the files that you’ve worked on probably represent 80 per cent of your profit or the strategic type of work that you want. You have to find that 20 per cent. That’s where you start.” Bekhor, who works with small to mid-sized law, accounting and other firms, says once partners have identified the types of clients they want, they have to mine deeper and…
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    David Airey

  • New work: Prime Snowsports

    David Airey
    23 Aug 2015 | 4:10 am
    Julia and Stephen Down hired me to design an identity for their private ski instruction business. Their website’s under construction but you can have a look at the results in my portfolio: Prime Snowsports.
  • It’s All Our Blood

    David Airey
    20 Aug 2015 | 7:38 am
    On August 6th 1945 twin atomic bombs were dropped on Hiroshima and Nagasaki, killing between 300,000 and 900,000 people. Pentagram partner Harry Pearce was recently asked to design a poster exploring the enduring effects of the attack for the University of Maryland Art Gallery’s Questioning the Bomb exhibition (September 2nd to October 23rd, 2015). The resulting poster — It’s All Our Blood — is one of the most memorable I’ve seen. “I used my own blood to illustrate that in the end all our blood was symbolically spilt that day. We all still live under the cloud of what was done,…
  • Giving voice to ideas

    David Airey
    5 Aug 2015 | 10:40 am
    The Northern Ireland Design Alliance (NIDA) has made its Anatomy of Design talks available to watch online. I’ve embedded one below, by Mike Reed of Reed Words, a writer with more than 20 years’ experience in the worlds of branding, design, and advertising. Mike has also been a judge and foreman in the Writing for Design category at the D&AD Awards. The video lasts 48 minutes (with about 15 minutes of Q&A at the end). If you don’t have that long, I’ve timestamped a couple of spots where Mike talks about his writing projects (the second — for The Brink — is particularly…
  • Change your perspective

    David Airey
    29 Jul 2015 | 8:15 am
    This YES/NO sculpture by Markus Raetz (2003) made me think of plenty of times when I’ve put myself in someone else’s shoes, or looked at something from a different perspective, and my initial thoughts were completely changed. In other words, don’t be too quick to judge. Via.
  • On getting paid

    David Airey
    8 Jul 2015 | 3:14 am
    Caroline Gibson wrote a useful piece for The Professional Copywriters’ Network about how to get paid. A few of her points are below alongside thoughts of my own. Photo via Get your terms agreed to. It’s professional to clarify terms before a client makes an initial payment, and clients want to work with professionals. Agree a payment date. Not personally applicable because most of my projects are split into two payments — the first is requested before I schedule the work, and the second upon completion, before final artwork is supplied. I tell clients in advance how long the work…
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  • The Walking Dead "Road to Survival" (2015) :30 (USA)

    4 Sep 2015 | 10:37 am
    This spot for The Walking Dead: Road To Survival mobile game, features Robert Frost's "The Road Not Taken."
  • Ad council/It's On Us "One thing" (2015) :30 (USA)

    4 Sep 2015 | 10:34 am
    You need consent before you have sex. Otherwise, it's rape. So go to where you can sign a pledge not to be a bystander but do something about it.This PSA features John Cho, Josh Hutcherson, Haim Sisters, Minka Kelly, Nina Dobrev, Jessica Szohr, Jesse Metcalf, Rachel Roy, Zoe Saldana, Matt McGorry, Dilshad Vadsaria and more. In addition to a Press Release from The Office of the Press Secretary, this ad was also posted on the official White House Facebook Page.
  • Discovery Science "Rise and Sci" (2015) :15 (USA)

    4 Sep 2015 | 10:27 am
    Fun bit of animated eye candy in this promo for Discovery Science's "Rise and Sci," created by animation studio leftchannel.
  • Organic Valley The Brononymous Hotline - Help us #SavetheBros - (2015) 2.30 (USA)

    2 Sep 2015 | 6:01 pm
    Organic Valley want more people to discover their organic protein drink which is guaranteed free of GMOs, antibiotics and synthetic hormones. To do this, they launched, where you can create a "custom bro message" complete with your choice of gold chains or trial tattoos to tweet at your bro, tipping him to try Organic Valley. Because you want to give your bro food advice without the "do you even lift?" question thrown back at you. Now, so far, I get it, however, since the target for this high protein drink is the very crowd they are making fun of in this ad, I don't really see…
  • MANGO - #SomethingInCommon (2015) :30 (USA)

    2 Sep 2015 | 5:33 pm
    Starring Kate Moss and Cara Delevingne, MANGO's FW 2015 spot features Chromatics playing a cover of "Girls Just Wanna Have Fun," by Cyndi Lauper. Since models aren't allowed to smile though, this seems less like girls having fun and more like sexy girls on valium, pouting, looking this way and that and then standing in front of fans that blow their hair around. I guess that's the something in common they have.
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  • If Surrey Were Syria

    Marc van Gurp
    4 Sep 2015 | 1:08 pm
    It is what the UNHCR showed us with a campaign video from Manhattan. But also very different, and more shocking. The latest campaign from Save The Children comes with a confrontation question: What if the UK were under siege? With the use of actors the charity recreate real-life situations in an attempt to imitate life in Syria. Hidden cameras capture the genuine reactions of the public when access to food, school and even medical care are seemingly cut off. With the mother and child scene at 1:50 just right on the borderline of what is acceptable for an experiment. Save the Children…
  • This heartless PSA really hits the heart hard

    Tom Megginson
    25 Aug 2015 | 10:51 am
    Attention-getting, heartbreaking… that’s for sure. But is it too much pathos without a path forward? That was the question that came to mind after watching this PSA for the British Heart Foundation: I have a son around that age, and this hit me where I live. But at the end of the spot, I felt too dejected to absorb the call-to-action. When I went back and looked at it again, I was let down. A plea for funding? I would have expected it to be a reminder to clean up my lifestyle! There’s no arguing that this is very powerful creative. But I’m not sure how motivational it…
  • The erasure of LGBT youth

    Tom Megginson
    25 Aug 2015 | 7:31 am
    Well, “LG” anyway: These posters, for Czech LGBT support organization Sbarvouven, give a visual expression of how “in the closet” lesbian and gay youth feel themselves erased by having to pretend to be someone they’re not. Simple, but devastating. Agency: Oh, Deer! Prague Creative Director: Roman Bayguzov Art Director: Daniel Novotny Copywriter: Bohdana Rambouskova Photographer: Nikola Tacevski Source: Ads Of The World The post The erasure of LGBT youth first appeared at Osocio
  • You all are going to read this copy

    Marc van Gurp
    20 Aug 2015 | 2:07 pm
    Even old fashioned print ads can be good in this digital era. It’s what a commenter on Ads of the World says about these ads from the MS Society of Western Australia: Good Proof enough that copy heavy ads can make you read from A to Z… It’s typographic storytelling about the horror of Multiple Sclerosis. Done in a way that the viewer can feel the pain. And with a smart pay off: Every person with MS has their own story. With your help we can tell a better one.   Via Ads of the World Agency: The Brand Agency, Perth, Australia Creative Director: Craig Buchanan Art…
  • Glow in the Dark Guerrilla for Road Safety in Brazil

    Marc van Gurp
    16 Aug 2015 | 10:29 am
    This Guerrilla project was done for Renault in Brazil. The idea was to help drivers protect their tires in a country where the roads contain a lot of damages. It was done in a very simple and useful way with fluorescent paint which has the same effect as Glow in the Dark materials. Warnings were painted with the phrase: “Hole Alert. Protect your tires. ” Within three days after the first warnings were painted the road authority started repairing the damages.   A mystery artist did something similar in England earlier this year. Not with a deliberate text but with a…
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    Servant of Chaos

  • IT’s Big Secret – Platforming: Bringing IT and Marketing Together

    Gavin Heaton
    3 Sep 2015 | 3:22 am
    The big IT companies have a secret. And it’s a secret that can radically transform your business. For the last decade or so, technology has been converging – with different technology stacks coming into alignment, sharing interfaces, connecting data and improving the process of software development and deployment. As a result, we have seen huge improvements in the capability of software to impact business. Just think about: The rise and role of data in business decision making The importance and focus on dashboards and data visualisation The growth of mobile and location based information…
  • Thinking Ahead of the Agency Curve

    Gavin Heaton
    26 Aug 2015 | 4:42 pm
    Many years ago I was setting up a digital team within an agency and a great brief came across my desk. It was a make or break opportunity. It came from our largest client and it took quite a deal of negotiation to even be included – and all eyes turned towards what was then, a fledgling capability. The brief asked clearly and simply – “should we build our own site or should we just advertise on other sites?” My response at the time continues to be my mantra for digital (or even business) strategy: Share the message, own the destination What I was arguing for was the creation of a…
  • How to Get Your Board Onboard with Digital

    Gavin Heaton
    23 Aug 2015 | 5:00 pm
    When the eConsultancy/Marketo State of Digital Marketing report for Australia and New Zealand was released recently, it revealed a number of worrying trends. Not only was knowledge of digital ranked as “very poor” in 10% of organisations – up from 4% in 2014 – but a massive 63% rated this knowledge at “Okay” or less. Only 7% rated their digital knowledge as “excellent”. All of these leading indicators of digital skill and organisational capacity are trending down. But more worrying is the dearth of digital leadership at the Board and Senior Executive levels. Only 9% of…
  • Autobots, Decepticons, Technology and the New World Order #MarketingNation

    Gavin Heaton
    21 Aug 2015 | 12:50 am
    We all say that the world has changed. That the customer is at the centre of our business and marketing strategies. We say that our marketing teams are going to spend more on technology than our tech teams. And we say that customer experience is at the heart of what we do as businesses. But is this all talk? Or is it smoke and mirrors? On Friday, August 28, 2015, the Marketo Marketing Nation roadshow rolls into town – and the agenda promises to answer these questions and more. With keynotes from Marketo CEO, Phil Fernandez and firebrand CMO of Xero, Andy Lark, it promises to be a great day…
  • When a Brand Ambassador Takes Control

    Gavin Heaton
    14 Aug 2015 | 1:00 pm
    They say that you can’t control social media. They say that the message is in the hands of your customers. But is it really? What happens when that customer is on your side. And which side, exactly, is that? During the US summer, Target received a range of online complaints about gender focused signage. In response, the company decided to take on the feedback and transform the shopping experience, making it more gender neutral. Don’t do this, @Target — Abi Bechtel (@abianne) June 1, 2015 In making this kind of change, Target no doubt, expected some…
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    Sales Lead Insights: A Blog About B2B Lead Generation, Marketing and Sales

  • A creative director’s take on marketing strategy and tactics

    Mac McIntosh
    4 Sep 2015 | 12:57 pm
    This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals.  Lead generation is a top objective of B2B marketers. Yet when it comes to messaging, offers, and the tactics for generating those leads, marketers are not always as specific as their agencies need them to be. Peter Altschuler is the Creative Director at AcquireB2B, an agency that specializes in generating, nurturing, and qualifying leads – transforming them from people who are “just looking” into prospects who…
  • B2B Lead Generation: Getting on the same page

    Mac McIntosh
    9 Jul 2012 | 1:45 pm
    A lead is a lead. Or is it? I always recommend to my sale lead consulting clients that they create a glossary of terms related to their B2B lead generation programs. Why? To reduce misunderstandings. Here's a first draft of a glossary I gave one of my clients to help them get started writing theirs. Perhaps it can be a starting place for yours too. Contact: A person at company or contact name on a database Customer: A company, division, department or facility that has purchased from our company. Database: A listing of contacts at specific companies and facilities which is available for…
  • How to Improve Your Marketing Automation ROI

    Mac McIntosh
    24 Oct 2011 | 2:39 am
    Effective B2B marketing processes plus automation yield outsized returns A recent research study by Sirius Decisions (sponsored by Marketo), Calculating the Return on Marketing Automation, shares a framework for establishing a return on marketing automation, and discusses why the purchase of a Marketing Automation Platform (MAP) alone - without the proper processes and skills wrapped around it - will likely produce disappointing results. According to the study results, Marketing Automation technology paired with appropriate, systemic processes can yield four to five times the number of closed…
  • B2B telemarketing: An interview with Michael Brown

    Mac McIntosh
    26 Jul 2011 | 3:01 am
    Ask before telling and learn before selling Michael Brown is our “Business to Business By Phone Expert”. When it comes to using the phone to generate, nurture and qualify leads, there’s nobody better than Michael. With all the developments lately in B2B marketing, telemarketing still has a prominent position and I want to highlight that. So I sat down with Michael and asked him what’s new in telemarketing. Mac: Michael – tell me what you’ve been up to. What’s the latest and greatest in the world of B2B telemarketing? Michael: Well Mac, there’s a debate inside Sales and…
  • Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing

    Mac McIntosh
    22 Jul 2011 | 3:14 am
    This is the latest in our ongoing series of tips from some of the experts who provide our sales lead management consulting and training services and our marketing automation and lead-generation agency services. Meet Meryl Evans, one of our email copywriting experts. Meryl is a professional writer and editor who specializes in online B2B lead generation and lead nurturing. She helps our clients build and maintain relationships with their prospects and customers through email, newsletters, landing pages, blogs and more. Here are Meryl’s top email copywriting tips: Write emails with the…
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    Experience: The Blog

  • Burn It Down, Start From Scratch And Build a Social Media Strategy That Works

    Augie Ray
    21 Aug 2015 | 7:20 am
    photo credit: on strike via photopin (license)There are times you simply need to destroy what exists in order to replace it with something better. Such is the case for social media. The past seven years have been so full of mistaken beliefs, poor assumptions and outright misinformation that the time has come to reassess completely what social media is, how it works, how consumers use it and what it means for brands.The fact is that much of the social media dogma we take as gospel has been wrong from the start. As a result, brands are wasting good money to chase irrelevant or…
  • What's Your Opinion: Can We Beat LinkedIn Spam with Direct Feedback?

    Augie Ray
    30 Jun 2015 | 6:15 am
    photo credit: IMG_2287 via photopin (license)Are you as tired of LinkedIn spam as I am?Some of you only connect with people you already know, and that is a recommended and smart strategy. I have traditionally adhered to a different strategy of following people I believe I would like to know. So, when someone reaches out to me on LinkedIn to connect, I may agree, even if I have not worked with or do not know the person.Yesterday, I connected with someone who is the founder of a social firm. I did not know him, but we seemed to share professional interests, so it seemed an…
  • The Wonderful Wizard of Instagram: Marketing Opportunity Or More Of The Same?

    Augie Ray
    8 Jun 2015 | 5:53 am
    A few years ago, blogs and industry pubs were full of hopeful predictions of how Facebook and Twitter would usher in a new age of cost-free or low-cost marketing. Brands would "authentically" earn attention, and friends would see each other's likes and retweets, creating viral success for brands.Fast forward to today, and marketers are struggling to figure out the value of their Facebook pages as engagement drops, and some are opting out of Facebook altogether, Meanwhile, the interaction rate with brand tweets stands at 0.07%, which is less than the current click rates for banner ads.So,…
  • Google Glass Is Alive And About To Deliver A Digital Disruption Tidal Wave

    Augie Ray
    26 Apr 2015 | 4:12 pm
    photo credit: Friday is #GoogleGlass time @kptotalhealth w @skram @wareflo via photopin (license)If you thought Google Glass was dead, you were wrong. Massimo Vian, CEO of Italian eyewear maker Luxottica, told shareholders it is working on a new version of the wearable.If you thought Google had given up on Google Glass, you were not paying attention. While Google shut its Explorer program, it moved the development of Google Glass under Tony Fadell, head of Google’s Nest connected home division, “to make it ready for users.”If you thought the poor reception for version 1.0 of Google…
  • Killing Unicorns--Putting Sky-High Startup Valuations Into Perspective

    Augie Ray
    13 Apr 2015 | 5:42 am
    photo credit: Unicorn Silly Bandz Unicorn Macros July 09, 20102 via photopin (license)We have all seen statements such as "Uber is worth four times more than Hertz, and it doesn't own a single car." While there is a kernel of truth to this statement--Uber's latest round valued the company at $40B while Hertz's current market capitalization is $10B--the difference between startup valuations (so-called "unicorns" with valuations of $1 billion or more) and publicly held companies' market capitalization is so profound that the two are hardly comparable. Understanding the distinction is vital…
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    The Future Buzz

  • Why Every Marketer & Digital Analyst Should Learn To Invest

    Adam Singer
    19 Aug 2015 | 8:00 pm
    In 2007, I wrote a post saying that every tech & marketing pro should blog (and later why Tweeting isn’t enough). I’ve also been vocal that you should make art. I stand by those ideas and am happy to have motivated several friends and contacts to try new things.Today I wanted to challenge you to take something else on as well: investing. Not index funds / Vanguard / Wealthfront or passive investing. That’s all well and good and you should be doing that also for retirement. I’m talking about active investing: whether as something like an angel investor in a…
  • New Tunes For Future Buzz Readers: Downtempo Mix- “Never Forget You”

    Adam Singer
    7 Jul 2015 | 9:45 am
    The following was originally posted to my music blog but x-posting here as I know listening to music while working helps many of you be more creative. Also I figured I couldn’t rant about pop music without offering you an alternative.Longtime readers know in addition to working in tech and investing, I also compose and mix music. Over the holiday weekend I finished a new chill out set to get you through those summer days. It’s a mix of downtempo, electronica, ambient and jazz.Production, effects, sampling & mixing using Ableton Live.Listening optionsStreaming: If you want to…
  • You’re Not Getting Older: Pop “Music” Was Always Awful

    Adam Singer
    21 Jun 2015 | 7:12 pm
    This post title was inspired by Chris Sacca …I started writing it the other day but finished it today motivated by the discussion happening surrounding Taylor Swift and Apple on Twitter. Let’s start with Chris’ Tweet:I’d actually take this a step further. Pop music was always terrible, devoid of creativity and by definition doesn’t challenge or inspire. It’s music for people who don’t like music. It’s for the same people who think cheap QSRs (quick service restaurants) like McDonald’s or Burger King make a quality burger, those who…
  • An Brief Intro To CLV (And Why You Should Measure It)

    Adam Singer
    18 May 2015 | 9:20 am
    The following is my latest Analytics column, originally published on ClickZ. You can read my previous postings on ClickZ here.While there’s no single perfect metric for understanding your users, the one that comes closest is customer lifetime value (CLV). What is CLV if you’re new to the concept? It’s the present value of the future cash flows attributed to the customer during their entire relationship with the company, according to the MASB.It seems simple enough but is one of the most misunderstood or ignored concepts in marketing because it’s inherently a long view, and our…
  • Everyone Is Spending Too Much On Transportation

    Adam Singer
    14 Apr 2015 | 11:06 am
    No matter if you’re rich, poor, or somewhere in between, you spend a lot on transportation. The WSJ has some great data on how people across income levels spend money. The whole post is worth reading (it’s here) but I wanted to pull out the chart above as it supports my ongoing series on not owning a car.In short, this is one of the core reasons being car-free rocks. No matter how much money you make your car is likely your highest consumer expenditure (outside of rent or mortgage). Knocking this down is in your interest from a financial standpoint, pure and simple. I’ve…
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    Damn, I Wish I'd Thought of That!

  • Newsletter #1052: The “Lessons from Blue Apron” Issue

    Andy Sernovitz
    3 Sep 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Blue Apron is a subscription-based service that delivers to your house all of the ingredients you need to make a few meals a week. The ingredients are seasonal, healthy, and sometimes include the hard-to-find stuff you can’t usually get at your grocery store. It’s a fun concept that gets couples and families cooking stuff they wouldn’t normally make each week, and they have…
  • Newsletter #1051: The “How to Create Better Experiences” Issue

    Andy Sernovitz
    20 Aug 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Recently, Fast Company shared an article on “The Science Of Why You Should Spend Your Money On Experiences, Not Things.” According to a study by a psychology professor at Cornell University, experiences connect us to other people, give us stories to tell once they’re over, and are harder to compare against when it comes to keeping up with the Joneses. With that in mind,…
  • Newsletter #1050: The “Kids in Restaurants” Issue

    Andy Sernovitz
    13 Aug 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] There’s been plenty of negative stories in the news lately about clashes between frustrated parents, frustrated customers, and frustrated restaurant owners when it comes to kids and going out to eat. But let’s focus on the places that are doing it right. Here are three great ideas from restaurants that welcome kids: 1. Give them something to take home 2. Don’t forget the…
  • Newsletter #1049: The “Lessons from Connected Cities” Issue

    Andy Sernovitz
    6 Aug 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] City governments are a lot like businesses. Their customers are their citizens, their product is their town, and their competition is just down the road. And some city governments have gotten creative to connect with their residents, humanize their work, and create a community. Here are three lessons from cities in Australia, Louisiana, and Spain: 1. Trees with email addresses 2. City workers…
  • Doing it right vs. Doing it on time

    Andy Sernovitz
    4 Aug 2015 | 8:00 am
    You have a choice how to get there: Launch quick, launch big, or launch great.  You can hit a deadline, feel proud, and get a thumbs up from the boss (or investors).  You can follow the very trendy strategy of “minimum viable product” and launch something that’s just OK and make it better later (if people will give you another chance). Or — you can do what you need to do to get it right, which takes patience and enough cash to hold out until you’re ready. (Like this.) In the end, the great product that makes happy customers is the one that wins.  How do you…
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  • Future of Email London - 3 Sept 2015, 3pm - Save Your Seat

    Kath Pay
    10 Aug 2015 | 5:40 am
    Would you like to transform your email in 2015 and beyond? Join us for this free to attend 'Future of Email' London event where you will learn all about the latest email technologies, cutting-edge campaign strategies, and conversion driving tactics. Why attend? There's no denying the massive ROI email brings to modern organisations. Now, more than ever, email is at the centre of our digital lives; it's our fingerprint to access social networks; it's the one resource smartphone users can't live without. This event features industry thought leaders including cloud.IQ's Marketing Director…
  • [Free Guide] The power of a subject line

    Kath Pay
    7 Aug 2015 | 2:44 am
    With email being a Push Channel, we benefit from being able to send messages at appropriate times in the consumer’s lifecycle – we don’t have to wait for them to come to us. One of the positive outcomes of this is that more often than not, email is one of the main drivers of traffic to your website and the subject line plays a very important role in this. According the DMA’s Email Tracking Report 2014, 3 out of every 4 recipients will at least occasionally read the subject line and then delete the unopened email. 2 out of 5 do this regularly. The subject line is powerful, even…
  • Essential advice on increasing email marketing conversions by 3 email experts.

    Kath Pay
    13 May 2015 | 1:00 am
    Ahead of the eagerly awaited online eCommerce Summit on May 27-29, I asked a couple of email marketing experts a challenging question: “There are so many  ways to increase conversions – segmentation,  testing, copywriting,  deliverability just to name a few. What is the number one (key)  piece of advice you would provide to increase conversions for an eCommerce email marketing campaign?” It was a challenging question and as usual Dave Chaffey of SmartInsights provided  some great advice to apply immediately to your campaigns and Dela Quist of Alchemy Worx took  a different…
  • eCommerce Summit #CIQSummit

    Kath Pay
    28 Apr 2015 | 12:12 am
    Want to gain some valuable marketing insights? For Free? Whilst sitting at your desk? Then join us for an exclusive line up of renowned industry speakers at our online eCommerce Summit, May 27-29 2015. We’re offering a jam-packed agenda full of insights, training and expertise -  all delivered online to you for FREE! LIVE hourly sessions cover topics including email marketing, customer journey optimisation, copywriting, segmentation, personalisation, user experience and more. All sessions are delivered by internationally renowned speakers: Oli Gardner, Unbounce - How to Create Campaigns…
  • My favorite reads of the past week (weekly)

    Tamara Gielen
    29 Mar 2015 | 1:31 am
    The ExactTarget Blog Email Segmentation: Moving Your Strategy From Basic to Best - The ExactTarget Blog #EmailMarketing Segmentation: Moving Your Strategy From Basic to Best 60 Ways to Screw Up the Customer Experience 60 Ways to Screw Up the Customer Experience 12 Secrets of the Human Brain | Emma, Inc. 12 Secrets of the Human Brain How to use email to get customer feedback and grow your business - Campaign Monitor How to use email to get customer feedback and grow your business Posted from Diigo. The rest of my…
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  • Best Family Cell Phone Plans Offering The Freedom of Choice

    24 Aug 2015 | 6:12 am
    If you're planning to keep all your family connected under only one single bill, family cell phone plans are the best choice. Every large carrier permits you to purchase for a month bundles of web data and talk minute, saving you some money. The price of 4 individual in AT&T service with 2 gigabytes of web data each, increases around 220 dollars, while a 4 members on a family plan costs 160
  • Prepaid SIM Card USA - Offers Users No Restrictions

    18 Aug 2015 | 8:08 am
    Searching for an inexpensive plan on iPhone offer, or perhaps you wish to use an unlocked worldwide cell phone? Several prepaid wireless companies now are providing SIM-Only service, in which you bring in your personal cell phone, catch in a SIM card and enjoy. There are two carriers that actually work with unlocked GSM cell phone or unlocked iPhones which is T-mobile and AT&T, however the two
  • Best Prepaid Cell Phone Plans Worth a Look

    14 Jul 2015 | 12:50 pm
    If you don’t want to be bound to a contract, a prepaid plan is an excellent fit. There are small companies that offer the best prepaid phone plans with unlimited talk, text and nice amount of data. There’s actually something for any budget-and you’ll save over a postpaid plan. Below are the most affordable prepaid cell phone plans with nationwide network coverage assuming light usage.
  • Cheapest Cell Phone Plans - Compare & Save!

    4 Jul 2015 | 6:39 pm
    I've discovered The best cheapest cell phone plans offered in the market today, starting at $5 a month and moving up from that, all the plans covered here are no contract plans, which make it easy for a try. The handset includes basic phones to Smartphone's, cell phones usually cost around $250 or even much less, so your heart is not going to race each time the bill arrives, simply because
  • Top Cell Phone Companies That Offers Best Deals

    27 Jun 2015 | 10:40 am
    Choosing a wireless provider is important as getting a Smartphone. The service provider offers the network, considering that you'll possibly end up spending an acceptable price for the service, and there is no reason in keeping with a poor service. However, there is no assured way to forecast this. For every person who may have a bad story experience with a carrier, recently there tend to be
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  • From capitalism to ecolism?

    Stefan Engeseth
    1 Sep 2015 | 1:57 am
    From capitalism to ecolism?
  • New book: Confronting Capitalism by Philip Kotler

    Stefan Engeseth
    28 Aug 2015 | 2:26 am
    Professor Philip Kotler is a big thinker, check out his new book: Confronting Capitalism: Real Solutions for a Troubled Economic System. Critics of capitalism are not in short supply.. But when the critic is Philip Kotler, capitalism needs to sit up and take notice.Financial Times Recommended read: The 14 shortcomings of capitalism. Also check out his new blog with great articles.
  • Top 10 most popular posts – Updated: 25 august 2015

    Stefan Engeseth
    25 Aug 2015 | 12:38 am
    1. People always think I’m crazy. And then it happens. 2. Has social media become a prison? 3. Don’t be a prey, eat ONE 4. 600 car dealers in standing ovation 5. AppleCurrency with Steve Jobs on the coin 6. Today’s loyalty is based on removing all the customer’s option 7. iCEO: How managers can be replaced by software 8. Video: Razor sharp Israeli commercials by BBR Saatchi & Saatchi, Tel Aviv 9. A 125 miles smart pitch walk fueled on creativity 10. Alpha female vs Brand positioning
  • Can an sixteen-year old student outcompete Google?

    Stefan Engeseth
    24 Aug 2015 | 1:59 am
    Can an sixteen-year old student outcompete Google?
  • People always think I’m crazy. And then it happens

    Stefan Engeseth
    20 Aug 2015 | 12:31 am
    People always think I’m crazy. And then it happens.Quoting Stefan Engeseth in an interview by Michelle Higgin in Flare Magazine (September, 2015). Article in PDF.
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  • What Stress Does To Your Decisions — It’s Reverse of What Most Expect

    Jeremy Dean
    4 Sep 2015 | 7:23 am
    Stress has the reverse effect on how people weigh pros and cons than most people expect. » Continue reading: What Stress Does To Your Decisions — It’s Reverse of What Most Expect » Read, the new site from PsyBlog's author Related articles: The Memories That Could Cure Stress-Induced Depression Deal With Stress In Advance But Avoid Two Common Responses Rethinking The Stress Mindset: Can You Find The Upside of Pressure? The Totally Unexpected Effect of Stress On How You Feel Pain Cognitive Biases: Why We Make Irrational Decisions
  • The Secret to Better Learning That Most People Don’t Know

    Jeremy Dean
    3 Sep 2015 | 7:34 am
    Despite multiple studies showing the benefits, many people don't know this learning trick. » Continue reading: The Secret to Better Learning That Most People Don’t Know » Read, the new site from PsyBlog's author Related articles: Here’s The Curious Secret To Perfect Learning While You Are Distracted The Secret To Learning is Reverse of Conventional Wisdom Offline Learning: How The Mind Learns During Sleep Mental Practice Makes Perfect 10 Superb Psychological Advantages of Learning Another Language
  • A Simple Test Could Help Identify Thinking Problems

    Jeremy Dean
    2 Sep 2015 | 7:33 am
    Test identifies smaller brain volume and problems with thinking. » Continue reading: A Simple Test Could Help Identify Thinking Problems » Read, the new site from PsyBlog's author Related articles: Here is Why Age-Related Memory and Thinking Problems Are Less Scary Than Many Imagine A Blood Test for Depression Simple Test Predicts Alzheimer’s 18 Year Before Diagnosis Blood Test for Alzheimer’s Breakthrough Early Fitness Preserves Thinking Skills 25 Years Later
  • Amazingly Some People Live Without This Normal Mental Ability

    Jeremy Dean
    1 Sep 2015 | 7:27 am
    It's possible to lack a very common mental ability, without even realising. » Continue reading: Amazingly Some People Live Without This Normal Mental Ability » Read, the new site from PsyBlog's author Related articles: People With This Special Quality Can Control Their Dreams The Weirdest Way People Communicate Their Happiness Easy Mental Trick Which You’ll Be Surprised To Learn Reduces Appetite Certain Foods Can Damage Your Ability To Think Flexibly Mental Practice Makes Perfect
  • This Supplement May Reduce Risk of Psychotic Disorders

    Jeremy Dean
    31 Aug 2015 | 8:58 am
    First study to show a positive effect of this supplement on serious mental illness. » Continue reading: This Supplement May Reduce Risk of Psychotic Disorders » Read, the new site from PsyBlog's author Related articles: The Vitamin Which May Reduce Risk of Alzheimer’s and Dementia 5 Habits Proven to Reduce Risk of Alzheimer’s and Dementia The Personality Trait That Doubles Alzheimer’s Risk How Cynical Personality Traits Affect Dementia Risk A High IQ May Also Have This Mental Cost, Psychologists Find
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    Affordable Internet Marketing

  • A Budget Marketer’s Guide to More Efficient Data Organization

    Case Stevens
    18 Aug 2015 | 3:33 am
    New technologies have made it possible for data to be available everywhere. This is good news for businesses because determining patterns in customer behavior is now easier than ever. A consequence for the enormous amounts of data is, that these businesses need to consider investing in tools used for data organization. Here is an overview of these tools that are easily available. A Budget Marketer’s Guide to More Efficient Data Organization is a post from Affordable Internet Marketing, by Case Stevens.
  • Top 9 Content Discovery & Curation Tools to Manage Social Media

    Case Stevens
    1 Aug 2015 | 8:45 am
    Social media management tools that help you curate content and schedule posts on multiple accounts is a social media manager’s dream come true. The Internet is teeming with a number of social media management tools and apps and you can choose the ones that suit your purposes the best. But how do you decide which […] Top 9 Content Discovery & Curation Tools to Manage Social Media is a post from Affordable Internet Marketing, by Case Stevens.
  • Security Tips for Internet Marketing

    Case Stevens
    23 Jul 2015 | 6:12 am
    Internet marketing, after learning the basics, is all about data and how you interpret it. If you have a lot of research on your hands, you are at a great advantage over every other marketer competing for the same dollars as you. For this reason, there are plenty of hackers and malware who would like […] Security Tips for Internet Marketing is a post from Affordable Internet Marketing, by Case Stevens.
  • Top 7 SEO Tips from Richard Branson

    Case Stevens
    17 Jul 2015 | 3:50 am
    Richard Branson is one of the leaders and entrepreneurs that inspires people with his actions that lead to the creation of the Virgin company and of more than 300 private companies. His companies take leading positions in 23 different niches ranging from airlines to hotels, radio and vines. Today I am going to tell you […] Top 7 SEO Tips from Richard Branson is a post from Affordable Internet Marketing, by Case Stevens.
  • SEO and Website Design

    Case Stevens
    29 Jun 2015 | 11:45 pm
    In the old days before the Internet, storekeepers and business owners would spend a lot of time and effort making sure their establishments were neat and clean. It wasn’t unusual to see the proprietor out in front of his business sweeping the sidewalk or spending hours arranging products on shelves until they were just right. […] SEO and Website Design is a post from Affordable Internet Marketing, by Case Stevens.
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    Chris Houchens

  • Twitter chats

    Chris Houchens
    27 Aug 2015 | 7:32 pm
    There’s the infamous Saturday Night Live sketch with William Shatner appearing at a Trekkie convention and imploring them to “Get a Life!”. I now feel the same way every time I poke my head into a Twitter chat. Several years… Read more › The post Twitter chats appeared first on Chris Houchens.
  • taco bell routine republic goes up against mcdonalds

    Chris Houchens
    24 Mar 2015 | 5:08 pm
    This “Routine Republic” ad campaign by Deutsch for Taco Bell is amazing. Ad types love it because they love dystopian ads reminiscent of the ad they all worship. But the Taco Bell ad actually works too. It takes the value… Read more › The post taco bell routine republic goes up against mcdonalds appeared first on Chris Houchens.
  • grocery marketing

    Chris Houchens
    15 Jan 2015 | 7:27 pm
    Good stuff (as always) in a few paragraphs from James Lileks about how a regular shopper in a grocery store has a better grasp on consumer behavior than someone with a doctorate in Marketing. It’s a good point. I love… Read more › The post grocery marketing appeared first on Chris Houchens.
  • you’re disappointing the kids

    Chris Houchens
    6 Aug 2014 | 7:41 am
    Last Friday, Barnes & Noble (tagline: We still sell books!) hosted a nationwide “Cool off with Olaf” event that was centered around the characters and songs in Disney’s Frozen. We went because someone in our house (not me) is a… Read more › The post you’re disappointing the kids appeared first on Chris Houchens.
  • social is a marketing tool, not a strategy

    Chris Houchens
    1 Jul 2014 | 4:00 pm
    I often make the analogy that social media marketing is like building your house on land that you don’t own. To be certain, social media marketing is an essential element in today’s marketing plans, but to put all the marketing… Read more › The post social is a marketing tool, not a strategy appeared first on Chris Houchens.
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    The Accidental Product Manager

  • Pot In NY: Every Product Manager’s Dream

    31 Aug 2015 | 2:00 am
    Pot is coming to New York, what should product managers do?Image Credit: Dominic Simpson Can we talk about big, untapped markets for just a minute? In the United States, the very large state of New York recently voted to legalize the use of cannabis to treat a variety of medical conditions. There are all sorts of rules and restrictions involved; however, this is a very big step forward in the legalization of pot in NY. What should product managers be doing? The Challenges Of Selling Pot In NY You might think that because the legislators of NY have decided to allow the use of pot to treat…
  • Paper Trail: How Product Managers Saved The Company

    24 Aug 2015 | 2:00 am
    Product managers had to find a way to save their paper company Image Credit Welcome to the 21st Century. There are a lot of products that, despite having had a good product development definition at one time, have gone away in this modern age: the horse whip, typewriters, and, in some cases, paper. The arrival of computers and smart phones would seem to have made a lot of the things that we used to use paper for no longer matter. That’s the problem that a paper company’s product managers were facing: nobody wanted to buy their product any more! Why Did The Market For Paper Go…
  • What Should The Box Product Managers Do Now?

    17 Aug 2015 | 2:00 am
    The Box Product Managers Need To Move Very QuicklyImage Credit: Wired So when you think about what kind of product manager job you’d really like to have, what comes to mind? If you are like most of us, you’d like to be working at one of those fast moving Silicon Valley startups that seem to be in the newspaper all of the time. You’d be making deals, rolling out new features, creating the best product development definition, and planning for the day that your company had its big IPO. Well guess what, how we picture this life and what it’s really like just might be two…
  • Falling Stars: What To Do When Your Product Starts To Fade Like iTunes

    10 Aug 2015 | 2:00 am
    Even once mighty products can fall on hard times Image Credit: Micah Laaker Can there be any better feeling that that of a product manager who is in charge of a high-flying product? A product that everyone wants and you almost can’t make enough of to satisfy demand? Those sure are great times, but they won’t last no matter how good your product development definition is. Every party eventually comes to an end. When your product’s star starts to fade, what is a product manager to do? The iTunes Story Y’all have heard about iTunes haven’t you? iTunes is the Apple…
  • How Can A Product Manager Make Something Old New Again?

    3 Aug 2015 | 2:00 am
    Pencils aren’t going to go away anytime soon Image Credit: Yuval Haimovits Pity the poor product manager who has been saddled with responsibility for a product whose time has clearly come and gone: the lowly pencil. I mean, here we are living in the age of smartphones and tablets, who needs a pencil and for that matter, could anyone find a pencil sharpener even if they could find a pencil? I can understand that thinking, but hold on a moment. You’d be wrong. Adapt To Survive Ok, let’s face it – we are all consumers of pencils. I’ve got them all over the place and I…
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  • Mark Tiner Memorial Fundraiser Update

    Sean Tiner
    12 Aug 2015 | 12:49 pm
    The momentum for my brother's memorial scholarship continues to grow! Please take a moment and visit our IndieGoGo Fundraiser page to learn how you can make a difference! The campaign ends August 28, 2015. 
  • 2015 Mark Tiner Scholarship Fundraiser

    Sean Tiner
    7 Aug 2015 | 3:45 pm
    I've organized a fundraiser for my brother's memorial scholarship.I'm asking for a $20 donation for a 2016 calendar featuring my photographs with proceeds benefiting the fund.If you have a moment, please watch the 1-minute video above and learn how you can help make a difference. Let's impact our community together!Link to donation page: donation helps makes a difference! 
  • 2015 Mark Tiner Education Foundation Recipient

    Sean Tiner
    4 Aug 2015 | 8:15 am
    2015 Mark Tiner Education Foundation RecipientLast May, I presented the 2015 Mark Tiner Education Foundation Scholarship in the amount of $1,000 to Teresa Rivera from Buena Park High School. Theresa will attend UCLA this fall.It was rewarding to present the scholarship with my wife, Ashley Tiner, and some of Theresa's school counselors. The Mark Tiner Education Foundation, is a fund of the Orange County Community Foundation, a California 501 (C) 3.2015 Mark Tiner Education Foundation Recipient - Teresa Rivera from Buena Park High School
  • Surf City Marathon Discount Code

    Sean Tiner
    29 Jul 2015 | 4:08 pm
    After 7 consecutive years of running the 1/2 marathon, I'm excited to be an official ambassador for the 2016 Surf City USA Marathon! If you would like a special discount code, use "SCMTINER10" at checkout to save 10% the entry fee. The code is valid for both the 1/2 and full marathons!Click here to register. 
  • More Lessons From #Workcation

    Sean Tiner
    18 May 2015 | 9:28 am
    This post is #16 in a #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime. What moments in our life, will we remember when we are old? …Will we see our entire life flash before our eyes in a 20-30 seconds shortly before we pass away? ...What moments from that montage will we remember? More than likely, it will not be the time we spent working away in our office or cubicle. It will not be the moments spent…
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    Michael Myers Fan Club

  • Horror Movies Need A Reboot

    9 Aug 2015 | 7:59 pm
    When it comes to movies the world has almost everything you can imagine. The world has all kinds of genres and niche films that you could ever think of. The only problem is that the majority of them are terrible. One of the most popular genres of film is called the horror movie. The idea is that you make a move that can scare the viewer. I am not sure why the viewer wants to be scared but the films can be fun and they can work if they are done well. The only problem is that a vast majority of the films are not done well. They are usually filled with b-list actors at best and the writers are…
  • Important Survival Lessons Learned from Horror Movies

    24 May 2015 | 9:10 am
    For as long as there has been cinema, there have been horror movies. The interesting thing about these horror movies is that despite the fact they are generally made with a very low budget, and they are almost always panned by the critics, they draw huge crowds at the theatres and also are the movies that seem to stick with viewers the longest. Few people realize that horror movies also provide some pretty valuable life lessons. Pay Attention The first thing you should take away from horror movies is the importance of staying sharp and always checking out your environment. During the movies,…
  • Who Likes Horror Movies?

    8 Mar 2015 | 11:52 am
    One of my biggest pet peeves about going to the movie store is the type of movies that I see most on the shelves, horror movies. I just don’t get why they are so popular. Do people really want to scare the crap out of themselves on a regular basis or is there something else about the movies that I am missing? Also, why are there so many of these movies out there? If you have ever taken the time to look up online the new movies that come out on DVD or Blu-ray each week, you will notice that a lot of them are horror movies. Most of these movies were never in the theaters and by the…
  • Why I Really Hate Scary Movies

    20 Dec 2014 | 12:41 pm
    In an unfortunate twist of events, I married a man that adores horror films. From “The Exorcism of Emily Rose” to old school “Jason” and “Freddie”, my husband loves them all. But I can’t stand any of them. I am a big chicken and I can’t stomach even the mildest scary movies. In fact, I can still remember the first time I watched “Scream” back in high school. A bunch of my friends got together and rented the movie when it came out and everyone kept telling me how great it would be. I nearly wet my pants before we were halfway through the film and I ended up making up some…
  • Trying Herbal Incense For Halloween

    6 Oct 2014 | 8:28 pm
    It seems that almost everybody has a particular holiday that they love to celebrate. Most people seem to enjoy Christmas but I think that is because they are selfish and they simply like to get presents. I have two holidays that I love. The first is Thanksgiving, and that is simply because I am fat and I love to eat. However there is one holiday that I really get excited over and that is Halloween. I always go all out for the event and this year is going to be no different. I am already making plans for what I want to do and there are some good ideas cooking in my brain. However there is one…
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  • iCrossing becomes a Google Analytics Certified Partner (GACP)

    Steph Fabb
    2 Sep 2015 | 8:30 am
    I am really excited to announce that the iCrossing web analytics team has received recognition of our knowledge and experience with Google Analytics – we are now a Google accredited supplier of Google Analytics consulting, implementation, reporting & analysis, and training services. As a team we have an unhealthy obsession with data, we know how important it is to understand how your marketing activity is performing so you can re-allocate budget accordingly, focus on the good stuff and stop pouring money into the bad. In order to do this you need to really understand how your…
  • Unleashing Potential in retail? It’s all about engagement

    Georgie Wright
    3 Aug 2015 | 3:22 am
    At the end of last week we hosted an event at London’s exclusive Ham Yard Hotel which focused on Unleashing Potential within retail, turning audiences into consumers. We were joined by a vast array of speakers from very different backgrounds and industries, to hear what they thought was the key to unleashing brand potential in retail. As we heard from marketers, storytellers, strategists, mobile specialists through to augmented reality (AR) tech platforms, there was one resounding theme that came out again and again, engagement. Mark Iremonger, CSO, iCrossing To kick us off Mark encouraged…
  • The difference between making an impression and buying one

    Rob Quattromini
    2 Jul 2015 | 5:46 am
    Last week I was incredibly fortunate to obtain a golden ticket for the Young Media Academy at the Cannes Lions International Festival of Creativity. The notion of sun, sand and buckets of rosé to fuel a week of inspiration was enough to entice me, but the sheer hysteria around the event was something that I didn’t expect. The academy itself was a week of intense learning, sharing and networking that allowed me to dive head first into the world of media alongside some of my global peers. On the Sunday we arrived it was the calm before the storm as the academy commenced the following day.
  • A day in the life of: Isabell Muelke, Digital Promotions Analyst

    Tamasin Handley
    26 Jun 2015 | 7:33 am
    This series of blog posts will show the variation of roles we have at iCrossing and will give an insight into what happens on a daily basis including commuting journeys, social activities, lunch time food spots as well as the best and most challenging aspects of the job. What’s it really like to work in the world of digital marketing? We asked Isabell Muelke, a Digital Promotions Analyst based in London. Background – what did you do before iCrossing? Before I came to iCrossing I studied a Master’s Degree in Marketing and PR at the University of Westminster – that was after doing my…
  • Mountains, bike rides & rocking horses: The iX Ben Nevis Challenge
    25 Jun 2015 | 6:46 am
    Last weekend myself, Sian Leaker and Tamasin Handley went on a little adventure to Scotland to complete the Ben Nevis Challenge. The event is ‘an exciting team challenge set in the stunning Scottish Highlands. Teams of four are challenged to climb Ben Nevis, cycle 25 miles (on road) and canoe Loch Lochy.’ The great news is we finished – it took us 12 and a half hours to do so, but we did eventually make it. It was very very hard work, and in retrospect, some training for this kind of thing is essential. If you’re interested in the specifics of the trip, here is a rough…
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    The Database Diva

  • Using Hatchbuck Lead Scoring to Rank a Prospect’s Buyer Readiness

    Lori Feldman
    2 Sep 2015 | 3:43 pm
    Do you know your prospect’s magic marketing number? That’s the score that shows when a contact in your database has crossed the threshold of “leave me alone” to “I’m ready to buy now.” Our number is “50.” Two years ago, my staff and I entered our contacts and sales notes manually into our CRM. We tracked our email marketing “hotties” by opens and clicks. Then we searched through the CRM to figure out who to call. It went something like this, “Here’s somebody we haven’t talked to in awhile; let’s call…
  • A Perfect Case for Drip Marketing

    Lori Feldman
    30 Jul 2015 | 4:33 pm
    Gay Shelton, CSA Software CSA Software Solutions provides fund accounting and utility billing software to small cities and utility companies. Gay Shelton is “the sales and marketing department” and does all the prospecting, too. Here’s Gay’s drip marketing success story… “The selling cycle is very slow for our market, averaging about 2 years. I realized I had to get organized and find a time-saving way to stay in touch with my prospects over those 24 months. “Through searching the internet, I began to follow The Database Diva for their helpful email…
  • Could Your Business Be the Next YouTube Video Star?

    Lori Feldman
    30 Jul 2015 | 10:42 am
    Feeling pressured by the new Google changes to create mountains of content to stay at the top of the search engines? Relax. Clickable, sharable, actionable content is “in you.” Here are 4 examples. Bethany Mota was a tween in 2009 when she started her YouTube channel to share her haul videos. Today she’s a business phenom with more than 9 million YouTube subscribers, a feature article in the WSJ and one of 3 “YouTube Stars” invited to interview President Obama in a live Google-sponsored video. Hank Green, eco-scientist and a co-interviewer, is brother to John…
  • Does Drip Marketing Work?

    Lori Feldman
    18 May 2015 | 5:24 pm
    My entertainment of the day today was a call from a prospective customer who told me his business has been down for several years, and he was ready to try something new to get more sales. He asked if drip marketing really works. I said, how did you find me?” He answered–without any sense of awareness or irony– “I’ve been on your list getting your emails for years.” Good News, Bad News Customers don’t buy because we want them to. They’re on their own time frame. The good news is Forrester Research says 67% of the buyer’s journey is now…
  • Lead Generation with Hyper-Targeted Email Lists

    Lori Feldman
    29 Apr 2015 | 12:03 pm
    During the 90s I ran the Midwest’s largest mailing list brokerage company (outside of Chicago). We sold more than 6 million names a year to companies who needed sales leads and data for direct mail, market research and telemarketing. You don’t get that big without repeat business. Our mailing lists always outperformed our competition’s, and that’s how we sold so many lists. (In fact, that’s how we ended up getting into the CRM and marketing automation business…but that’s another blog post.) Enter Digital  Marketing When the marketplace shifted…
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    Jim's Marketing Blog

  • Who are you selling to? The answer may surprise you!

    Jim Connolly
    4 Sep 2015 | 12:33 am
    Are you selling to yourself? That may seem like a silly question, yet it’s one of the most important questions in marketing. Why? Because business owners tend to market their products as if they were selling to themselves, when they should be marketing to their prospective clients or customers. Now, if you are a lawyer and your prospective clients are lawyers, that works fine. However, if you sell to people whose needs and wants are different to your own, you need a different approach. For example: Read the marketing of most accountants and you will find lots of statistics and graphs.
  • Think big. No. BIGGER than that!

    Jim Connolly
    2 Sep 2015 | 2:50 am
    You want a business that fills you with energy. A business that motivates you. A business that is so inspiring that when you tell people about it, they feel excited. If so, I’m going to give you a very simple, yet extremely effective piece of advice. Think big. Really BIG! It works like this: By thinking big, you find yourself making bigger plans than before. The magic of making bigger plans, is that they inspire you to make bigger decisions. The magic of making bigger decisions, is that they motivate you to take action. No one gets excited or motivated by average plans or puny ideas.
  • A powerful marketing lesson from a 19th century artist

    Jim Connolly
    29 Aug 2015 | 1:43 am
    Back in the 1800’s, Edgar Degas said: “Art is not what you see, but what you make others see”. The same is true of great marketing Successful marketing paints pictures in the mind of a prospective client. It doesn’t list a series of facts or features. Instead, it talks directly to the needs and wants of your clients. It shows them how you can help them. It also shows them that you’re passionate about helping them. Everything is rooted in what’s best for the client. Everything. Ineffective marketing paints a picture of the provider. It’s all about their…
  • How to grow your business in a uniquely valuable way!

    Jim Connolly
    26 Aug 2015 | 11:17 pm
    You are the biggest asset your business has. Those are not just kind words. They are based on fact. Allow me to explain. The Internet has presented business owners with a series of benefits and challenges. One challenge, is that it is now extremely easy for competitors to discover and copy one another’s best ideas. It’s little wonder then, that providers in just about every industry now offer an almost identical range of services. Today, I’m going to show you how to overcome this challenge and build a massively valuable marketing asset for your business. How to stand out in…
  • 5 Simple ideas that can massively improve your business

    Jim Connolly
    25 Aug 2015 | 12:14 am
    I jotted a few ideas down earlier, for an article I’m writing. I thought you may find them interesting. So, I’m sharing them with you. If you hear yourself wishing for better luck, remind yourself that what you actually need, is a better strategy. Your choices are what define how high you will fly. Not your abilities. The world is full of educated derelicts. A business succeeds when there’s congruence between what the business owner wants… and what the business owner does. Never complain about the economy or any other outside factors. Adapt. Put your success in your…
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    columbus imPRessions

  • Chairing the Women's Leadership Network & Influencing Outcomes For The Betterment Of Others

    20 Aug 2015 | 12:51 pm
    I've been a member of the United Way of Delaware County's Women's Leadership Network (WLN) for three years now. The last two and a half years I've been a member of the Steering Committee and for almost two of those years I have been leading the group as the Steering Committee Chair. I'm proud of the work we do and love knowing we have made a HUGE difference in the community where we live.
  • Columbus Metro Parks Turns 70 On Friday! Come Celebrate

    10 Aug 2015 | 10:29 am
    You are invited to celebrate the 70th Anniversary of the Columbus Metro Parks and the opening of the newest park .... Rocky Fork Metro Park.  Join us this Friday, August 14th at 10:00 a.m. There will be cake! Get more details here
  • Supplies For Scholars A Success

    4 Aug 2015 | 7:56 am
    This past weekend I had the privilege of volunteering and supporting The United Way of Delaware County and the Supplies for Scholars event. The Women's Leadership Network donated $15,000 toward backpacks and supplies for Delaware County children to start their upcoming school year ready to go!
  • Cheers to Seven Years

    1 Apr 2015 | 5:00 am
    Today columbus imPRessions is 7-years-old!!! Seven, my favorite number, happens to be the year of brass. The number seven seems to have quite a bit of meaning too. For when it comes to making a grand statement, feeling lucky or seeking the divine, nothing beats the power of seven. The optimum number of hours of sleep for humans is seven. There are seven colours of the rainbow. The number
  • Total Comfort Shoes: Grand Opening Social Strategy

    31 Mar 2015 | 4:38 pm
    The last couple months I've had the pleasure of assisting Total Comfort Shoes, a locally owned shoe company, with their social strategy, specifically for Facebook to promote and get ready for the Easton Gateway Grand Opening on April 16th. We've discussed the importance of connecting online with the brands they carry, as well as the local media, creating hashtag strategies and engaging
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    Think customers: The 1to1 Blog

  • Raising the Bar with Personalized Dining Recommendations

    Judith Aquino
    3 Sep 2015 | 1:35 pm
    Giving consumers recommendations or directions to a restaurant is no longer enough--personalized recommendations have become the new standard. Tech companies from startups to huge enterprises are rolling out personalized recommendations tools in the race to deliver the most relevant content to consumers. There’s more… To read the rest of this blog posting click here or visit
  • Thrift Books Builds Brand Transparency Using Customer Reviews

    Anna Papachristos
    1 Sep 2015 | 9:00 pm
    Now that schools are back in session, students are frantically trying to collect their assigned course materials for the present semester. Undergraduates, in particular, always struggle to find the right books at the cheapest price because college campus bookstores fail to empathize with their wallet woes. Thrift Books, however, taps into this need by offering high-quality used books at affordable prices that anyone can enjoy. There’s more… To read the rest of this blog posting click here or visit
  • Getting Creative with Holiday Retail Marketing

    Tom Hoffman
    1 Sep 2015 | 6:23 am
    The calendar might read September 1, but retailers are already busy planning for the holidays. As 1to1 Media Senior Writer Judith Aquino points out in this week's feature, "How to Overhaul Your Holiday Retail Strategy," although holiday spending is projected to jump by as much as 5.7 percent this year thanks to lower gas prices and declining unemployment rates, retailers will continue to remain under pressure to distinguish themselves from competitors and to find creative ways to engage with shoppers. There’s more… To read the rest of this blog posting click here or visit…
  • Using Big Data to Find Your Next Employee

    Judith Aquino
    27 Aug 2015 | 9:11 am
    Imagine getting a job offer based on your online search activity or the content you've posted on social media. On one hand it's creepy, but just as marketers are using data analytics to deliver relevant content to consumers, similar tactics are being used to find qualified job candidates. There’s more… To read the rest of this blog posting click here or visit
  • Pepsi vs. Coke: Which Brand Had the Most Successful Summer Campaign?

    Anna Papachristos
    25 Aug 2015 | 9:00 pm
    Pepsi and Coca-Cola are notorious for their polarizing effect on the general public, as consumers typically love one and despise the other. However, this summer, both brands moved beyond the taste bud battle, instead competing for fans through promotions designed to enhance perception and loyalty. By embracing the fun-loving spirit of the season, both brands aimed to increase engagement during the time when consumers were most likely to seek cold refreshments. But which brand saw the greatest success? There’s more… To read the rest of this blog posting click here or visit…
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    Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Mirum

  • How The TV Industry Just Hurt Television Advertising

    Mitch Joel
    4 Sep 2015 | 12:03 pm
    What is the value of your personal data to an advertiser? Consumers are rightfully concerned about what is being done with their data, where it's going and how it's being used. It's a big business. It's a huge business. It's often the trotted out horse when people want to know, exactly, how places like Facebook and Twitter are going to make the billions of dollars that they are required to generate, based on their market capitalization. In simplistic terms, we're often told that the goldmine is in the data. The knowledge of what people are doing, and how to better target them with relevant…
  • Are You Good At Business? Let Facebook Decide

    Mitch Joel
    4 Sep 2015 | 8:48 am
    What makes a great business? Put aside things like how ethical the business is, well-priced, marketed, value of the brand, etc... There is a sentiment (check out the Net Promoter Score) that a businesses success is based, primarily, on two things: its customer base and how well it takes care of its customers. Fair play. Seems like a perfect metric. Having customers means that you're getting the basics right. Keeping happy customers means that you're innovating and growing your market. So, what does a great business look like in 2015? Just ask the Better Business Bureau? There used to be…
  • Over A Billion Served (In A Day), And Facebook Is Just Getting Started

    Mitch Joel
    31 Aug 2015 | 7:39 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • The Business Of Podcasting

    Mitch Joel
    30 Aug 2015 | 11:03 am
    Episode #477 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. It's hard to deny that podcasting is really coming into its own as a media format. Everyone is jumping in. From amateurs to the biggest media companies in the world. I've been creating this podcast - on a weekly basis - since 2006. Almost a decade of shows. But, the first podcast that I ever appeared on, was the one from Donna Papacosta. At the time, I thought the format was a joke, but after spending time with Donna, I quickly felt that this might be the perfect channel for businesses to…
  • Have We Reached Peak Productivity?...It May Be Killing Us.

    Mitch Joel
    30 Aug 2015 | 10:30 am
    How much better can we get at work? TED Talks can be provocative. That's what the best ones are. That's what the best ones are supposed to do. Some might argue that it's more like popcorn than a proper meal. That these talks don't really do that much to either change the world, or to spread great ideas. I don't agree. I would argue that stimulating your brain to think in different ways about issues that lie on the periphery of the work that we do - day in and day out - is what makes our own creativity expand. It's where innovation sparks. I would also argue that spending about twenty minutes…
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    Marketing Ideas You Can Copy

  • 3 Reasons You Should Publish on LinkedIn

    Katherine Drotos
    1 Sep 2015 | 3:15 am
    You’ve spent a lot of time, effort, and money to get your company’s website working well. Your design team has made it look beautiful and function seamlessly. It’s amply stocked with brilliant content that shows everything your company can do. There’s just one thing missing: an audience. Rather than searching for people to see your content where it is, try taking your content to a place where people are looking for it. That’s where LinkedIn comes in. Over a year ago, LinkedIn started allowing its members to publish long-form posts to the site. Now every member has that ability,…
  • Not Just for Resumes: What Your Company Is Missing on LinkedIn

    Katherine Drotos
    17 Aug 2015 | 4:15 am
    If your familiarity with LinkedIn is limited to your profile, contacts’ profiles, and your company page, you might be missing something big. Perhaps you’ve seen the long-form posts by “Influencers” such as Bill Gates or Richard Branson.  Are you aware that LinkedIn now offers every member the opportunity to publish long-form posts? This platform means that you can now create and publish your own content—blog posts, articles, white papers, even videos. Perhaps you’re wondering why using LinkedIn as a publishing platform is such a great idea. Here are five reasons: With more than…
  • How to Do LinkedIn Ads and Sponsored Updates for Your Business

    Katherine Drotos
    10 Aug 2015 | 4:15 am
    According to LinkedIn’s member research, four out of five LinkedIn members can impact business decisions and have two times the purchasing power of the average U.S. adult who is online. No doubt, LinkedIn is a valuable place to generate leads for your business. Doing organic activities there can help you find prospects. But when you add the power of targeted ads, your lead generation efforts will soar. Effective prospecting in LinkedIn takes time to gain visibility and build trust. You can’t build trust until you get your company in front of people. To make things harder, some LinkedIn…
  • Social Selling on LinkedIn: How Do You Measure Up?

    Katherine Drotos
    5 Aug 2015 | 6:50 am
    LinkedIn just opened the Social Selling Index (SSI) Dashboard to all LinkedIn members. This is a benchmark to help you understand how effectively you are executing social sales on LinkedIn. Take a quick look and see how you are doing. You can get your SSI number by logging into your profile, then going to: Now that you have your number, let’s talk about why your SSI matters and what to do with this information. Why your SSI matters If you’re in sales, you’re probably being encouraged to do more social selling. But if your company is one of those that…
  • How to Ramp up Tech Sales Using LinkedIn

    Katherine Drotos
    3 Aug 2015 | 4:15 am
    You know your tech company has a great solution. It’s not pride or bias. The proof’s in the feedback from delighted clients who are benefitting from your solution. Yet it’s a struggle to get your brand in front of people who don’t know your solution exists. It’s especially a challenge because many people who would be great prospects don’t even realize they have a problem. When they don’t know they have a problem, they aren’t looking for a solution. Which means you can invest heavily in search engine optimization, Google AdWords campaigns, inbound marketing, and content…
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    Curiously Persistent

  • We Love the Internet 2015/36: The Netflix and chill edition

    Simon Kendrick
    4 Sep 2015 | 8:17 am
    Back with a bumper edition, late in the day due to the bookmarking site I use being offline: Part 1: For the day job Things to think about: ‘Netflix and chill’: the complete history of a viral sex catchphrase The network’s the thing – on Instagram and Twitter’s artificial limitations Netflix, Binging And Quality Control In The Age Of Peak TV How James Corden Built a YouTube-Centric ‘Late Late Show’ “Means Well” Technology and the Internet of Good Intentions What EMI’s six-month sample amnesty means for the music industry Reference points: Television…
  • We Love the Internet 2015/34: The Youth hostelling edition

    Simon Kendrick
    21 Aug 2015 | 1:42 am
    No edition next week, back in two weeks with 2015/36 Part 1: For the day job Things to think about: From Gamergate to Cecil the lion: internet mob justice is out of control BuzzFeed Motion Pictures’ winning strategy: fast, cheap and viral Vice and CNN are in a Battle Royale for the future of the news Your target audience doesn’t exist – gamers aren’t homogeneous Is There Really Too Much TV? The agonizingly slow death of Adobe Flash Player How Beats 1 DJs Like Josh Homme and Pharrell Are Reinventing Radio Reference points: TV finales that surprise/disappoint – how the IMDB rating…
  • We Love the Internet 2015/33: The Jobs to be done edition

    Simon Kendrick
    14 Aug 2015 | 2:35 am
    Part 1: For the day job Things to think about: If You Have To Say It, Say It In GIFs 2015 is the year the old internet finally died Bythewood calls out Netflix for stereotyping Facebook isn’t a real threat to YouTube – yet The most common mistake when forecasting growth for new products (and how to fix it) Could the Oculus Rift help give Second Life a second life? Why would anyone want to buy the rights to the Simpsons hit Do the Bartman? Reference points: The jobs-to-be-done approach to product design Theft, Lies, and Facebook Video DeepBeat: What Happens When a Robot Writes Rhymes…
  • We Love the Internet 2015/32: The Billion birthday edition

    Simon Kendrick
    7 Aug 2015 | 3:28 am
    Part 1: For the day job Things to think about: Inside Spotify’s hunt for the perfect playlist Shitty Instagram accounts The Fat Jew, Fuck Jerry still stealing comedians’ jokes Sorry Soylent dudes: After the revolution the clueless tech elite will be doomed This isn’t clickbait: You shouldn’t hate BuzzFeed but should think more about the media The Secret Cost of Research – specifically UX design research How Vice’s feminist channel Broadly plans to get women right The new behaviouralism Reference points: How many people saw Land Rover Adventuregram on Instagram? – not many I…
  • We Love the Internet 2015/31: The I’m no longer afraid edition

    Simon Kendrick
    31 Jul 2015 | 1:46 am
    Part 1: For the day job Things to think about: Vine’s quiet, stealthy pivot Netflix is accidentally inventing a new art form — not quite TV and not quite film – judging a series at a time How I Learned to Stop Worrying and Ignore the Metrics The dangers of auteur TV: How “True Detective” went from critical darling to laughingstock Malcolm Gladwell: the Snapchat problem, the Facebook problem, the Airbnb problem – on data marketing iTunes Really Is That Bad What next for music marketing? Reference points: How Netflix’s Original Programming Is Poised to Outpace the Top Cable…
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  • MagLove: The best magazine covers this week (4 September 2015)

    Simone Puterman
    4 Sep 2015 | 1:00 am
    MediaSlut (@MediaSlut)’s choice of the best international and South African magazine covers this week: Esquire (Spain) Forbes (Spain) Interview Time Out (New York) Woolworths W INTERNATIONAL Esquire (Spain), September 2015 Funny-man Steve Carell is definitely not taking himself too seriously, judging by this cover! It takes a special kind of person who is willing to appear on the cover of a major magazine, wrapped in sellotape… If you can undertand Spanish, read the article here.   Forbes (Spain), September 2015 Also from Spain is Forbes magazine, with a devilishly good cover with…
  • SA TV Ratings: 17–23 August 2015 (week 34)

    Simone Puterman
    3 Sep 2015 | 8:37 pm
    by MarkLives (@marklives) The hottest TV shows in South Africa revealed: SA TV ratings for the week of 17–23 August 2015! Image by jennythip courtesy of Using data supplied by the Broadcast Research Council of South Africa (BRCSA), this South African TV Ratings column is a weekly roundup of SA’s TV audience viewership. We reveal the best-watched shows, where they ran and how many South Africans tuned in to watch: Top 20 — adults and kids Top 10 SABC1 — adults and kids Top 10 SABC2 — adults and kids Top 10 SABC3 — adults and kids Top 10 — adults and…
  • #TheFutureByDesign: Selfie nation

    Herman Manson
    3 Sep 2015 | 5:48 pm
    a #TheFutureByDesign interview. Selfies are like milk, or a milk moustache. They’re the bread and butter — the daily staple — of this social media age. If you want to know how obsessed we are with selfies, just take a look at the stats. Research from reveals that well over 1 million selfies are taken a day. Most selfies are shared on Facebook [48% of all selfies shared], with Twitter next in line. But are selfies about self-love or narcissism? “Some people might see selfies as a self-loving movement, but I see the selfie movement differently,” says Jozi-based…
  • Talk Africa: The popularity of cellular networks in Pan-African social media

    Simone Puterman
    2 Sep 2015 | 8:59 pm
    by Remon Geyser (@remongeyser) Through Springleap’s creative insights division, we’ve isolated a trend on social media of three African countries: in Nigeria, Ghana and Kenya, cellular network operators are growing in popularity among Facebook and Twitter users. In Kenya, Safaricom — which is now a key player in the stock market — has recently hit over 1m likes on its Facebook page from local internet users. Ghana’s social media stats ranks Airtel Ghana and MTN Ghana at first place, with 483 000 and 446 200 likes respectfully (in third place is Vodafone Ghana, with 334 000 likes).
  • Fair Exchange: Harnessing diversity — challenge or benefit?

    Simone Puterman
    2 Sep 2015 | 8:57 pm
    by Erna George. Diversity is, now more than ever, crucial to the success of businesses — it is critical for remaining competitive and staying ahead in the long term. My definition here includes race and gender, and also age, time in business, overall experience, education, thinking style, role and more. If the marketing assistant from my team wanted to be just like me, who would execute with exacting precision constantly? Could I do it? Yes. Would I be brilliant at it, would it come effortlessly to someone with my bundle of strengths, and would I stay motivated if that were my job? Highly…
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  • What You Need to Know about Inbound Lead Generation

    Bill Rice
    2 Sep 2015 | 6:00 am
    Inbound lead generation is the process through which you get your audience to be interested in your company. That person who is called a lead has showed some form of interest in your services or products. So whenever they will get a call or an email from you, it will make more sense for them to contact you again insteadRead More Article by Bill Rice at What You Need to Know about Inbound Lead Generation
  • How to create landing pages that convert

    Michael Adain Carroll
    27 Aug 2015 | 7:30 am
    Turns out that the more meaningful your landing pages are, the more leads you’re going to generate. Landing pages are essential to your inbound lead generation strategy. Every offer you’ll create will need to have its own landing page, so that visitors don’t get lost on your homepage. While the importance of landing pages is prettyRead More Article by Michael Adain Carroll at How to create landing pages that convert
  • How to Connect with Your Audience through Content Marketing

    David Quilty
    24 Aug 2015 | 7:39 am
    Content marketing is a long-term strategy through which you engage with your customers, grow a community around your business and generate leads by constantly creating quality content. You should look at it as an investment, just like all of your other marketing strategies. It’s more than having a blog and publishing content on a regular basis.Read More Article by David Quilty at How to Connect with Your Audience through Content Marketing
  • Web Design Pointers That Will Get You More Leads

    Bill Rice
    21 Aug 2015 | 6:00 am
    The process of attracting more leads involves more than one strategy. For instance, good marketing copy or a strong call to action are not enough to get email subscribers. Web design is also important. If you’re doing everything right and you still aren’t seeing any lead generation, then your website’s design might be what needs to be changed.Read More Article by Bill Rice at Web Design Pointers That Will Get You More Leads
  • This Is Why Your Company Needs Content Marketing

    David Quilty
    19 Aug 2015 | 6:57 am
    Content marketing is not a buzzword anymore. So many big companies have used content as part of their marketing strategy and had such an amazing exposure. L’Oreal, Udemy and Colgate are just a few names out of hundreds. Through content you don’t only provide value to your customers, but to your potential customers as well. In thisRead More Article by David Quilty at This Is Why Your Company Needs Content Marketing
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    Technology & Marketing Law Blog

  • The Long-Term Promise of Privacy Federalism, Part 2

    Eric Goldman
    2 Sep 2015 | 9:32 am
    Yesterday, guest blogger Bilyana Petkova summarized some of her arguments in favor of “privacy federalism,” i.e., temporary state-level regulation of privacy matters, a topic she addresses more fully in a forthcoming article on SSRN. In helping her prepare her post, I organized my thoughts into some pros and cons of state legislatures as privacy regulation entrepreneurs. Here’s what I came up with: Some possible benefits of privacy federalism * States can get stuff done where Congress can’t. * States passing laws can prompt/force Congress to act. However, as Paul…
  • Google Books Defeats Copyright Lawsuit Using 512(c)–Avdeef v. Google

    Eric Goldman
    2 Sep 2015 | 7:18 am
    The wheels of justice move slowly. To wit, the main Authors Guild vs. Google Books litigation has been percolating in the courts for almost a decade (September 20 is the 10 year anniversary–how do you plan to celebrate?!). Despite the Second Circuit’s refusal of class certification, the case has produced some key defense wins along the way, including Google’s 2013 fair use ruling and the HathiTrust ruling. In parallel, we have seen occasional minor side challenges to Google Books, such as this suit by Stephen Matthew Avdeef. (The following facts are distilled from the…
  • Sisterly Online Squabbling Isn’t Criminal Stalking–People v. Selinger

    Venkat Balasubramani
    1 Sep 2015 | 11:37 am
    photo credit: Shutterstock/Memo Angeles – “Internet Troll Using a Computer” This is a stalking and harassment case. The complainant’s allegations are below: I observed a photograph of a telephone number and a caption stating, “Found on the street. No.callme # anytakers? # foragoodtime.” posted on Instagram by username “hannahleeselinger,” which is a username I know to be associated with the defendant. The telephone number in the above described photograph belongs to me, and I received approximately 15 telephone calls between October 10, 2014 and October 17, 2014…
  • The Long-Term Promise of Privacy Federalism, Part 1 (Guest Blog Post)

    Eric Goldman
    1 Sep 2015 | 9:08 am
    by guest blogger Bilyana Petkova [Eric’s introduction: as I’ve remarked previously, the academic and policy discourse about privacy focuses principally on the substantive legal boundaries of privacy law and pays comparatively little attention on which policymakers are best positioned to develop and supervise those rules. The “who” question in privacy policymaking has significant implications, as I pointed out when discussing the ironic consequences of class action lawsuits as a privacy regulatory mechanism. Elsewhere, I’ve written about the illogic of state legislatures as…
  • Judge Expresses Frustration With Overbroad Discovery Requests for Social Media Evidence–Farley v. Callais

    Eric Goldman
    31 Aug 2015 | 12:57 pm
    Photo credit: Underwater fishing net // ShutterStock.comAs we’ve discussed before, social media accounts are honeypots in litigation; they are irresistible data sources as an encapsulation of a person’s life. As a result, it’s become routine for litigators to seek massive amounts of social media evidence in litigation; and frequently we see judges rubber-stamp overbroad requests. One judge has had enough, and his words offer some great lessons. In a personal injury case, the defendant Callais requested “all of [the plaintiff Farley’s] Facebook activity and…
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  • Happy Women’s Day! Now…Go Think Like a Man. #BicFail

    13 Aug 2015 | 11:32 pm
      GUYS, if you are considering a popular (albeit somewhat over-used) empowerment message for women in your next marketing campaign, please take note: Women do not aspire to be a man, act like a man or think like a man, but merely to be respected as a human.  Bic found this out after posting the above ad to their Facebook page on National Women’s Day in South Africa. In response to the immediate backlash from hundreds on social media, the ad was quickly removed along with all of the irate comments and replaced with an apology. Or rather, their “first” attempt at…
  • Because Digital Has Put the Customer in Charge, Brands Are Now Redefining Ad Agencies

    10 Aug 2015 | 7:49 pm
    “Advertisers all over the world are putting their business up for review,” according to Nick Manning, Chief Strategy Officer of Ebiquity, “They recognize that the world has changed, and they’re looking for agency partners who can unlock the new communications landscape in all its manifestations while being responsible, professional business partners.”   THE PATH FORWARD: Marketing’s Outlook Into the Digital Future is a  whitepaper published in July 2015 by the CMO Council and Ebiquity. They researched the effect that the digital shift is having on…
  • Thanks to Social Media, #CecilTheLion Has A Voice

    30 Jul 2015 | 8:46 am
    And The Hunter Becomes The Hunted If for any reason you still question the power of social media and it’s impact on business, just ask Walter Palmer, the dentist from Minnesota …well, that is if you can find him. Palmer, who earlier this month killed Cecil, one of Africa’s most famous and beloved residents of the Hwange national park in Zimbabwe was exposed on Tuesday, July 28th. Before the day was out, he was forced to remove all of his social networking sites including Facebook and Twitter, take down his River Bluff Dental website and close his doors after an…
  • Women In Automotive Are Re-Paving The Industry That Has Only 17% Female Employees

    28 Jul 2015 | 11:37 am
    There is no denying that women are rapidly becoming a force to be reckoned with if you are in the business of selling cars. Just a few of the reasons could be that women now hold more driver’s licenses than men – 105 million women, compared with 104 million men. They influence 80% of U.S. car purchases and they control more than $13 trillion in personal wealth today. Women buy 65 percent of all new tires, make 65 percent of new car purchases and 45 percent of light trucks and SUV purchases. Yet, currently, the percentage of female employees in the auto industry remains stagnant…
  • Top 38 Social Media Links To Follow the 2015 Cannes Festival

    18 Jun 2015 | 1:06 pm
    Just days away, this will be a BIG year for marketing to women at the Cannes International Festival of Creativity. As we have mentioned, this year Cannes is introducing the Glass Lion award for the first time and Jury Head, Cindy Gallop is charged with honoring work that challenges gender bias and shatters stereotypical images of men and women still very much rooted in today’s marketing messages. CAN’T BE THERE? NO PROBLEM! Thanks to social media and Image Brief, you can use the Infographic shown below to keep up with everything going down at Cannes. They analyzed hundreds…
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    Online Marketing Blog - TopRank®

  • Online Marketing News: LinkedIn & Instagram Get The Message, 1 Billion Facebook, Google Penalizes Pop-Ups

    Ben Brausen
    4 Sep 2015 | 2:45 am
    United States Of Emoji – The Most Popular Emoji in Each State [Infographic] – Which emoji does each state use more than others? SwiftKey put together an interactive infographic that allows you to see which emojis are used more or less in each state and compare your state to any other. SwiftKey Instagram Direct Messaging Features Get Significant Update – Facebook’s focus on messaging has trickled down to Instagram, which announced several enhancements to the Instagram Direct messaging features it introduced in December 2013. SocialTimes Top 100 B-to-B Advertisers Spent…
  • Influencer Marketing: Should You Pursue High Profile or Socially Authoritative Brand Advocates?

    Nick Ehrenberg
    3 Sep 2015 | 3:30 am
    We’ve been talking a lot about influencers lately – and with good reason. The right mix of thought leaders and valuable content can catapult any integrated marketing campaign into vast new heights and audiences. Finding and connecting with those ideal influencers, however, has always been the challenge. While there are multiple discovery tools available for influencer marketing research, identifying your influencers is only part of the battle. The next part is reconciling them with your overall program objectives. It’s here that we’ve witnessed disconnects between marketing teams and…
  • Digital Marketing Spotlight: Jeff Marcoux, CMO Lead at Microsoft

    Lee Odden
    2 Sep 2015 | 3:00 am
    What is predictive marketing and what are the future marketing technologies we should be paying attention to? To answer those questions and more, I am happy to share the next in our series of digital marketer interviews featuring Jeff Marcoux (@jeffmarcoux), CMO Lead, Worldwide Enterprise Marketing at Microsoft. In Jeff’s role at Microsoft, he has driven cross product and team collaboration, supported multiple product releases and believes that every touch point with a customer is a marketing experience – from marketing to sales to customer service. In this interview, Jeff…
  • 3 Ways to Measure the Value of Your Social Media Marketing Program

    Debbie Friez
    1 Sep 2015 | 3:30 am
    Inherently knowing that there is value in social media marketing and being equipped to show value are two different things. Social media provides a unique and often-challenging opportunity to connect one-on-one with customers, prospects and fans of your business. However, only 42% of marketers feel that they are able to accurately measure the value of their social media efforts. “Social media enables relationships to be built regardless of traditional barriers like distance or language. For brands, this provides a forum to listen and learn – and if you’re smart, take action based off of…
  • How to Improve Influencer Engagement? Avoid These 50 Fails

    Lee Odden
    31 Aug 2015 | 3:00 am
    Brands: Stop Doing These Things! Influencer Marketing is hot and that means the value of influencer relationships is higher than ever. Working hard to romance in-demand experts to collaborate, co-create and even advocate can be a substantial investment. The mutual benefit from these long term relationships can mean anything from hugely successful marketing programs for brands to top billing at speaking events, book deals and consulting work for the influencers. Unfortunately, outreach communications, expectations and negotiations with influencers to work together are often so lacking of…
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  • State Won't Let Stores Open on Nov. 22

    5 Sep 2015 | 1:41 am
    State Won't Let Stores Open on Nov. 22WMTW Most people flock to stores on Thanksgiving for last-minute items or pre-Black Friday steals -- but one state's law doesn't allow that.Where big box stores will be closed In Case You Missed ItSchool Bus Driver's Terrifying Close CallShocking Thing Opens Up in Man's LawnOfficial 'Disgusted' by What Happened to Car
  • General's Emails More Than 'Flirtatious'

    5 Sep 2015 | 1:41 am
    General's Emails More Than 'Flirtatious'APGen. John Allen, the top US commander in Afghanistan, exchanged countless emails with a woman at the heart of the Petraeus scandal.Source reveals explicit messagesMore NewsPlane Crashes Into Mississippi HomeWashington Post Editor Steps DownHusband Finds Teacher in Act With Boy
  • Reason This Ad Is Making Waves

    5 Sep 2015 | 1:41 am
    Reason This Ad Is Making Waves Marks & SpencerIt looks like any other holiday clothing ad for kids, but something about this one is different -- and it's not an accident.How a Facebook post started it allMore StoriesPreterm Birth Rate Drops to New LowPossible Risk Factor for Autism Found?Stranger I Wish I'd Stopped to Talk With
  • Soap Star Says Goodbye After 25 Years

    5 Sep 2015 | 1:41 am
    Soap Star Says Goodbye After 25 YearsCBSSusan Flannery left 'The Bold and the Beautiful' after two and a half decades -- and she's not the only star with a very long TV tenure.Actress who spent 41 years on her showMore to See'X Factor' Singer Says Sexuality Was a RiskActress Opened Up About Bipolar DisorderStreisand's Son Sings for Gay-Friendly Film
  • Take a Look at Where JFK Was Born

    5 Sep 2015 | 1:41 am
    Take a Look at Where JFK Was BornNational Park ServiceYou'll find the late president's very first belongings inside this New England home -- which is being opened to the public for the first time.Famous items the living room is 'filled with'More to SeeStar Has Rose Named After HerCommon Heating Mistake Could Cost YouThe Best Pillow for Your Sleep Style
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    Chief Marketing Technologist

  • MarTech Europe is just weeks away — check out the final agenda

    Scott Brinker
    3 Sep 2015 | 6:33 am
    MarTech Europe is less than 7 weeks away, and I think this may be the best one yet. A mere 45 days from now, we’re going to be hosting the opening reception on Monday evening, 19 October at the groovy Millenium Gloucester Hotel in London. And then all day Tuesday and Wednesday, 20-21 October, will be jam-packed with 24 sessions from some of the best and brightest practitioners and thought leaders at the intersection of marketing, technology, and management. If you’re working in that inspiring intersection, this conference was designed for you. We’ve put the final touches on…
  • Can witty martech wisdom fit into 140 characters?

    Scott Brinker
    28 Aug 2015 | 11:29 am
    Earlier this week, the good folks at CMSWire invited me to join a “Tweet Jam” on Martech Convergence at #CXMChat. I usually decline these because, well, first of all, I’m typically not witty enough on-the-fly to hold my own in these fast-flinging tweet brawls discussions. I would have been an epic casaulty in the first 20 seconds of an 8 Mile-style rap battle. And second, most of the issues around marketing technology that I see deserve a much more nuanced conversation than 140 characters generally permits. But my better angels were on summer vacation, and I like the crew at…
  • Don’t buy marketing technologies, build layers instead

    Scott Brinker
    24 Aug 2015 | 4:48 am
    The following is a guest post from Sam Melnick at Lattice Engines and a former analyst in IDC’s CMO Advisory Service. For all of the chatter of “marketing stacks” these days, I found Sam’s description of capability-specific “layers” to be a more precise way to think about how to best implement marketing technology in context. This may be the understatement of the year: the marketing landscape is becoming increasingly complex and difficult to navigate. As publicized here on the blog, there are close to 2,000 different marketing technologies,…
  • Only 9% of marketers have a complete, fully utilized martech stack

    Scott Brinker
    20 Aug 2015 | 3:49 am
    Only 9% of marketers have all the marketing technology they need and fully utilize it. That remarkable statistic stood out to me from a new report on marketing technology strategy published by Ascend2 that reveals some interesting insights on the utilization and effectiveness of marketing technology today. Kudos to the 9% who seem to have their marketing tech situation fully baked! Of course, it’s possible that some percentage of those people may feel that way, but are actually delusional (“we’ve been fully utilizing our blast email program for 10 years, and that’s all…
  • Would Hacking Marketing make for a great SXSW talk?

    Scott Brinker
    12 Aug 2015 | 2:44 am
    Today, I’m going to take a break from plugging my own conference series — next up: MarTech Europe in October, which is totally going to rock, I say with embarrassing modesty — to, well, um, promote a proposal to present at a different conference. Yes, as you’ve no doubt surmised from the headline, I’m making a bid to speak at SXSW. My proposed talk is Hacking Marketing, which will explore a number of fascinating parallels between software development and modern marketing. Here’s a one-slide teaser: If you’re planning on attending SXSW in 2016, and this sounds…
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  • What’s the Most Dangerous Job in Advertising?

    Michael Gass
    3 Sep 2015 | 1:25 pm
    ADWEEK said the most dangerous job in advertising is new business chiefs. According to a recent Agency-Marketer Business Report from RSW/US, the tenure of a new business director is now 2 years or less. Only 26% of new business directors were viewed as successful. They are under a lot of stress and their position tends to have a short shelf life. Why the poor performance?New business has historically been a problem for agencies.Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same.They are often treated as vendors because they lack…
  • 10 Benefits of Inbound Marketing for Ad Agency New Business

    Michael Gass
    12 Aug 2015 | 9:50 am
     There is a new model for new business that makes the existing model obsolete.It may come as a bit of a surprise but, prospects aren’t anxiously awaiting your sales pitch. They’ve heard it a hundred times before from agencies that look, sound and act just like yours. New business doesn’t have to be so hard. There is a better way that makes it EASIER. Implementing an inbound marketing program will get prospects reaching out to you without having to use the interruptive type tactics of the past.Here are some of the top benefits of an inbound marketing strategy:It…
  • 2015 New Business Conference to be held in Nashville, TN

    Michael Gass
    4 Aug 2015 | 5:56 am
     The inaugural Fuel Lines New Business Conference for advertising, digital, media and PR agencies will be held the booming city of Nashville, Tennessee on October 8-9. Nashville was recently named among the 15 Hottest American Cities for 2015 and was recently voted by Conde Nast Traveler as one of the top 5 cities to visit. The popularity of the TV show “Nashville” has helped boost tourism. Nashville saw 11.8 million visitors in 2013, and the Nashville Convention & Visitors Bureau is predicting a 10% increase in the number of visitors by 2016.” – Business…
  • Social Proof: Use Client Testimonials for Ad Agency New Business

    Michael Gass
    29 Jul 2015 | 11:21 am
    Adding recommendations is one of the easiest ways to empower your new business program.As part of my consulting work I’m asked to review a lot of agency websites from a new business perspective. Just yesterday I was reviewing the website of a large agency in New York. I wasn’t surprised that I didn’t find a single testimonial from a happy client. A good number of agencies neglect to add this important component to their marketing mix.63% of consumers indicate that they are more likely to purchase from a site if it has reviews and testimonials. – CompUSA and an…
  • This is My Personal Story In Leading Ad Agency New Business

    Michael Gass
    25 Jun 2015 | 3:44 pm
     Business development has dramatically changed and rainmakers of the past have struggled with the changes.I wanted to publically thank my good friend, Ken Henley, who is a Nashville artist that created my new caricature. Ken and I have known each other for years. We’ve seen a lot of changes within the advertising industry, but none as great as what has occurred over the past seven years.I’ve been in business development almost my entire advertising career. I was an account director and was asked by one of the agency owners to give new business a try after three other…
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    Kneale Mann | Leadership

  • Remembering Dr. Wayne Dyer

    Kneale Mann
    3 Sep 2015 | 3:30 am
    Dr. Wayne Dyer was a teacher, author, speaker, and motivator who was influenced by many of the masters - all the way back to the Buddha - passed away this week at the age of 75. He helped millions with personal and professional growth.Thanks Dr. Dyer!__________________________________________________________________Kneale Mann | People + Priority = Profit
  • A Dozen Ideas

    Kneale Mann
    1 Sep 2015 | 2:30 am
    • How is the health of our overall operation? • Do you spend more than half of your time helping your team?• Are you clear on what your company won't do no matter what?• Can you be honest with yourself about your organization? • Do you have strong financial leadership?• Is your business plan clear, concise and executable?• Can you clearly articulate how your team will successful compete their work?• Have you removed all unnecessary meetings from everyone's calendar?• How do you measure success other than revenue?• Are you aware of all opportunities and the realistic…
  • Lead in Plain Language

    Kneale Mann
    30 Aug 2015 | 5:37 am
    If you have ever spent time with a group of people from the same industry that you’re not a part of, you know how narrow we can all be at times. There are acronyms and terms you have no clue how to decipher. It’s almost as if they are speaking another language, their own language.I was in a client meeting last week and we had to stop and realize we had become so insular we had lost the plot. One of the team members stood up and said; “Can we just speak English, please!” and it broke the ice. We do it in our everyday lives and relationships. We think we’re being clear but we have to…
  • Use Your Imagination

    Kneale Mann
    27 Aug 2015 | 5:34 am
    Money and time have been the hurdles to pushing through that big idea you've had for far too long. Imagine for a moment both evaporate and you are free to act.Every time you want to say "not", imagine for a moment you change it to "why not".The dream was long given up on because there was no way you would be able to pull it off. People like you don't follow their dreams, you're responsible and practical. That stuff happens to other people. Imagine for a moment the story you've been telling yourself for years simply because it was easier than trying. And you take the first step.You take one…
  • Are You Happy?

    Kneale Mann
    20 Aug 2015 | 2:30 am
    I’ve mentioned it a few times here that I’ve gone through a lot in the last 18 months but when I step back it gives me perspective that what I’ve experienced is child’s play compared to what others have endured. I have a close friend who often says; don’t compare, but our personal experience is often our most vivid perspective.We fear losing our income; we stay in stagnant relationships because of money; we settle for good enough, and there's so much more we could do with our lives that isn't attached to wealth or stature. Who are these people?What is it about a small close-knit…
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    ThePlugBlog - eCommerce & distribution strategy

  • ThePlugBlog launch - E-commerce strategy, marketplaces, price comparison engines

    25 Aug 2015 | 2:12 am
    Conceive a global e-commerce strategyThePlugBlog enables e-tailers to better understand how to develop their activity globally. Tips and tricks, analysis, we will add here advices on a weekly basis so readers can be inspired and refine their strategy on the new sales channels: marketplaces, price comparison engines.Who are we?ThePlugBlog is published by Plugmystore, the online distribution platform enabling e-tailers to develop visibility of their products on a global scale. Read more »
  • Lancement de ThePlugBlog - Stratégie e-commerce, marketplaces, comparateurs de prix...

    25 Aug 2015 | 12:00 am
    Elaborer une stratégie e-commerce globaleThePlugBlog permet aux commerçants français de comprendre comment développer leur activité sur internet en France et à l'étranger. Conseils, analyses, retrouvez ici chaque semaine des conseils pour améliorer votre stratégie e-commerce sur les nouveaux canaux de vente: marketplaces, comparateurs de prix.Qui sommes nous?ThePlugBlog est opéré par Plugmystore, plateforme de distribution en ligne permettant aux e-commerçants de développer la visibilité de leurs produits à l'international. Read more »
  • Amazon & marketplaces unique products detail page vs. ebay & auction sites

    10 Jun 2015 | 10:08 am
    Marketplaces vs. Auction sites: basic differenceMarketplaces, unlike auction sites, are presenting offers organised on unique product detail pages. This is why if you're making a search on ebay or any other auction site, for "Breitling - CB014012-G713TT", you will find:...pretty long, right?(12 results)Where as on Amazon and the likes, things are slightly more customer friendly:How marketplaces are aggregating several offers on a unique product detail page?Marketplaces are "recognising" similar products using a unified system: the barcode.Here is a walkthrough the Amazon unique PDP and its…
  • ThePlugBlog authors - Yann Milin, CTO @ Plugmystore, e-commerce distribution platform

    5 May 2015 | 12:36 am
    Yann Milin is a french web developer, graduated from Université de Luxembourg, Luxembourg. After taking part in the project, he joined the media department of Groupe De Boeck, a legal editing company and became an expert of web scraping. M. Milin's experience in web scrapping was primarily towards scrapping governmental websites in order to gather the latest changes and compile them in a database made available to professionals from that sector.Web scrapping for e-commerceThe concept of web scrapping involve feeds and feed synchronisation and therefore has a lot of…
  • ThePlugBlog authors - Léonard Guillaumont, CEO @ Plugmystore, e-commerce distribution platform

    4 May 2015 | 8:43 am
    Léonard Guillaumont is a French e-commerce enthusiast. After completing a degree in Project management at Université Henri Poincaré, France, he joined a Luxembourgish start-up in the kid entertainment sector. He gained experience in IT and project management working on financial projects and joined Amazon Services Europe in 2008, helping key sellers to develop their sales across the international marketplaces of the Amazon group.Innovation builderHe soon realised that global e-commerce challenges are similar for small, medium and big players and started seeking solutions.Tweet: Global…
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    iMediaConnection Blog

  • The Repeat: Aol. & Millennial Media

    Jordan Greene
    3 Sep 2015 | 11:24 am
    In AOL’s acquisition of Millennial Media, what looks to be a bold move to finally getting into mobile advertising effectively, may be nothing more than a repeat of history.  With the explosive growth in mobile phones and tablets, and the never-ending amount of time that consumers spend sucked into their portable screens, it would seem inevitable that mobile advertising would move on a similar growth trajectory.  AOL thought so too. Eight years ago.  So, we can’t have that short a memory as we have seen this play before. Back in 2007, AOL purchased the first of the real mobile display…
  • Data-Driven Marketing: Knowledge is Power [Infographic]

    Joseph Vito DeLuca
    1 Sep 2015 | 1:29 am
    Marketers are understanding the impact data has on creating relevance when it comes to carrying out effective communications channels with customers and potential customers. However, marketers are also finding data collection, segmentation and activation to be a daunting task. In the below infographic by Yieldr, all of these points are outlined. For instance, one-third of marketers say their ability to analyze data to create personalized experiences is poor. Therefore, many marketers are seeking outside help, with data-management platforms playing a vital role.
  • Joseph Carrabis' Under the Influence: Reading Virtual Minds Volume I Science and History, 4th edition

    Joseph Carrabis
    26 Aug 2015 | 11:12 am
    It's with great pleasure and a little pride that we announce Reading Virtual Minds Volume I: Science and History, 4th EDITION. Readers unfamiliar with my work should read my iMedia columns. This book deals with all that I've written for iMedia and more. That "4th EDITION" part in the title is important. We know lots of people are waiting for Reading Virtual Minds Volume II: Experience and Expectation and it's next in the queue. But until then... Reading Virtual Minds Volume I: Science and History, 4th EDITION is about 100 pages longer than the previous editions and about 10$US cheaper. Why?
  • Emerging Technologies Showcased at SIGGRAPH 2015 Could Be Tomorrow’s Products

    Neal Leavitt
    20 Aug 2015 | 6:23 pm
    SIGGRAPH has always served as a unique forum for an array of cool and innovative technologies and computer graphics approaches. Last week’s SIGGRAPH 2015 conference continued the trend. This marked the 42nd conference and exhibition; SIGGRAPH reported that almost 15,000 attendees, partners and media from 70+ nations descended upon the Los Angeles Convention Center. Kristy Pron, SIGGRAPH’s Emerging Technologies Program Chair said at this year’s conference, “we wanted to find technologies that can be applied to daily life, whether it will be tomorrow or in a few years. We also wanted to…
  • Will An End to Ad Fraud Mean Bigger Budgets?

    Roy de Souza
    19 Aug 2015 | 1:32 pm
    by Roy de Souza As buyers begin to demand better metrics on both ad fraud and viewability from publishers, the definition of how to measure  ad fraud keeps changing. Like viewability, fraud numbers can vary depending on the third-party monitor. And if you’ve ever seen a rat on a charged grid stop moving because of operational neurosis, you know that marketers won’t unleash the biggest budgets unless they have some standards with which they can feel comfortable. The only thing that will change all this is greater transparency. Earlier this year, IAB in partnership with ANA and 4As started…
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    Logo Design Blog

  • How to plan out different iOS development Mobile Apps

    Ben Johnson
    29 Aug 2015 | 4:35 am
    For developing an application you don’t need a highly qualified professor of computer science or a technology genius to come up with a successful mobile application. On the contrary, all you require is to discover the accurate combination of what individuals want, what individuals need, and what you can do with today’s digital technology and  [ Read More ]
  • Android App- a blessing for your business

    Ben Johnson
    24 Jul 2015 | 5:11 am
    In this digital era, smart phones have become your constant companion because you use these devices for a variety of useful jobs in your daily lives. To enhance the user experience of smart phones, there are millions of applications which are used for achieving many things. Today marketers are trying to penetrate the market with  [ Read More ]
  • Get iOS app development for your business

    Ben Johnson
    1 Jul 2015 | 12:18 am
    In this economic environment many businesses want to gain maximum benefit from alternative platforms like digital and mobile platforms. Mobile usage has proven lucrative for many businesses from past few years because it is not just cost-effective but it is also far-reaching. Whether you have set-up your business recently or you are searching for an  [ Read More ]
  • Save your brand from cheap web design offers

    Ben Johnson
    21 May 2015 | 1:11 am
    This is about your corporate website, your brand presence in the online market exposure. As a business entrepreneur or marketer, you must know how many benefits your website brings in for your business. That is why it is best if you save your website now from any cheap web design offer that comes your way.  [ Read More ]
  • 7 most popular Ecommerce Websites in the world

    Ben Johnson
    10 Apr 2015 | 1:01 am
    People from around the world are increasingly shopping online, which is why more and more companies are creating their own ecommerce website.Let’s have a look the world’s most popular online stores. 1.       Amazon Amazon was founded in 1994 by Jeff Bezos. Originally, amazon started out as an online book store but soon it began selling  [ Read More ]
  • add this feed to my.Alltop - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • Campaign fallout & remedy: Access Bank Plc case study

    2 Sep 2015 | 7:56 am
    Brands are not to be dictators. Tides had changed. Any brand that is not listening to its customers today is already buried. Communication had changed from what it used to be. The law of marketing also is changing. Part of communication tools  which  make brand succeeds is campaign. It is a great tool of communication […]
  • Idea, branding and guts; all you need to know about…

    31 Aug 2015 | 1:54 am
    The dynamism of life teaches us all to be proactive and not reactive if we must become successful. It also demands we take learning seriously. But the final stroke is in the application of the knowledge we gained through consistent action in the right direction. Taking action is a risk in itself. Life without calculated […]
  • 5 Digital marketing lessons I learned from Zain Asher of CNN and Cohbam

    30 Aug 2015 | 4:06 am
    Professionals are not just professionals because of what they know but what they keep learning and giving. Learning is a life long thing. When we stop learning we stop being relevant no matter what we know now. Being a digital marketing professional is fun especially when it is what you love; not only because of […]
  • Nigerian and blogging ethics: Seun Oloketuyi Etal, A Case study

    26 Aug 2015 | 7:49 am
    Blogging, online writing has become a favourite pass time. For some, it helps them to kill boredom. While for others it is avenue to make money, share their thoughts, build thought leadership; expand personal and corporate horizon. One of my reasons for blogging is the fact that it gives voice to the voiceless. It can […]
  • Video resume: 5 reasons professionals should consider it Now!

    26 Aug 2015 | 5:41 am
    We live in a changing world. The world of work is rapidly witnessing its own changes. Technology, albeit internet is doing a lot of damage to age long tradition and no one is spared. Unlike before when job boards are great places to search for new position, things have moved in such a fast phase. […]
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    Free Sales & Marketing Magazines and Downloads from

  • How to Build a Content Library for the B2B Buying Process

    4 Sep 2015 | 12:00 am
    In this webinar, we’ll teach you how to build a content library that packages product information, pulls in prospects, and frees your Sales team up to close more deals.You will learn:How to develop content that caters to your prospects’ needsHow to strategically organize your content libraryHow to use your content library to improve Sales efficiencyRequest Free!
  • Run Your Agency More Efficiently with NetSuite

    4 Sep 2015 | 12:00 am
    Download this new white paper on how NetSuite can streamline your advertising business, from sales and media/creative resourcing to finance and the executive suite. Explore how advertising-specific features in NetSuite gives you:Real-time visibilityStreamlined project and campaign managementSingle workflow solutionLearn how NetSuite helps you run an agile, transparent and more profitable agency. Download now.Request Free!
  • How to Design Compelling B2B Content Experiences

    4 Sep 2015 | 12:00 am
    In this presentation, we discuss how to leverage new interactive content formats in tandem with a content experience that’s optimized to make it all work.Request Free!
  • How to Increase Conversions With Marketing Personalization

    4 Sep 2015 | 12:00 am
    In this webinar with Mathew Sweezey, author of Marketing Automation for Dummies, you’ll learn how to:Serve up dynamic content that's more likely to be consumedConvert better with stage-based contentBreak through to the real decision makersRequest Free!
  • How to Accelerate the Growth of Your B2B Blog

    4 Sep 2015 | 12:00 am
    In this webinar, Anum Hussain, Growth Marketer at HubSpot, explains how to grow your blog into the key business asset it was meant to be.You will learn:The fundamentals that make or break a business blog.Optimization hacks that amplify your results with every post. How to extend your blog’s organic reach.Request Free!
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    Digital Examples

  • 'Request your free catalogue online today'

    1 Sep 2015 | 6:23 am
    Storage solutions company Big Dug is currently advertising on the underground in London.  On the ad it clearly says 'go online to order our catalogue'Why would you order a catalogue if you were on their site anyway?  Surely it would be easier just to search on the site?Well actually, no.  When I posted this on various channels people told me that lots of companies like this, especially in B2B, still have catalogues, because it's easier for people to show to colleagues, to refer to throughout the day and so on.So while it seems that catalogues for consumer categories are…
  • Star Wars uses landcape video on Instagram

    28 Aug 2015 | 2:36 am
    Star Wars is (I think) the first user to use landscape video on Instagram (as opposed to square video).There has been an awakening... #StarWars #TheForceAwakensA video posted by Star Wars (@starwars) on Aug 27, 2015 at 10:00am PDTIt's part of Instagram's new (possibly controversial) support for full screen, portrait and landscape pictures.More examples here Instagram Video in Landscape - Examples from Instagram on Vimeo.Follow that, Vine!
  • In praise of cheap content

    24 Aug 2015 | 5:27 am
    Apropos of my post last week about the genius of BuzzFeed's cheap videos - Americans Watch Geordie Shore For The First Time and more - and how they wouldn't have been a great deal better if a lot of money were spent on them, comes this animated gif. His reaction when he finally breaks the glass is brilliant...— LOL_Express (@LOL_Express) August 16, 2015Yes, there's a place for expensive ads like the one John Lewis just produced, but there's always going to be a place for things like this too.
  • 'Americans Watch Father Ted for the First Time'

    20 Aug 2015 | 2:03 am
    Apparently BuzzFeed produces about 75 video clips a week.  It's clearly a bit of a scattergun approach, but it means that they produce things that will resonate with lots of different people in different ways, and also that they understand that with content there is a point of diminishing marginal returns in production cost.(Diminishing marginal returns is an economics phrase that essentially means that after a certain point the amount by which you enjoy something, or something gets better, starts to decline at a certain point.  My economics teacher at school taught it by telling us…
  • Realtor's Partnership with Airbnb

    19 Aug 2015 | 6:13 am
    Realtor, the US estate agent, has partnered with Airbnb to let people try an area before they commit to buying there.When you find a property on you can easily see nearby Airbnb properties that you could rent for a few nights to see if you like the area to live in.Yes, it's a bit of a stunt (how many people actually do this?) but it's a good differentiator for Realator, and it emphasises that with Airbnb you are 'belonging' anywhere. More here
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    Idaho Ad Agencies

  • Client-side job opening: Marketing Communication Specialist

    20 Aug 2015 | 4:13 pm
    Blue Cross of Idaho has an opening at their corporate headquarters in Meridian for a Marketing Communications Specialist. From the job listing on their website: Position Description To execute marketing plans, projects, and materials that support Blue Cross of Idaho’s goals and overall strategic business plan.  Perform a broad variety of outbound related marketing activities and operate within a deadline driven environment.  Manage marketing projects, initiatives, and events from concept to completion with guidance. Position Requirements Required Experience: Three years marketing and…
  • New hires at Rizen Creative

    19 Aug 2015 | 10:26 am
    It seems there’s a bit of a hiring spree taking place these days. In some of the more recent news on that front, Rizen Creative has added two to their team. From Rizen’s recent release: Rizen Creative recently welcomed two new members to its team. Tara Troutman joins Rizen as an Account Executive. She brings loads of strategic insight and project management experience to our existing agency relationships. Before joining Rizen, Tara worked at Healthwise for more than eight years as Product Marketing Manager; as Account Manager at Northwest Research Group; and as Account Manager at…
  • Job openings at DaviesMoore

    18 Aug 2015 | 10:02 am
    Our friends at DaviesMoore are looking to add to their staff: Digital Marketing Manager/Director Position Overview The Digital Marketing Manager/Director (title dependent on experience) is responsible for the successful development and execution of digital strategies for client brands and DaviesMoore.  The role requires an innovator, a trendsetter, a progressive thinker who can connect digital to all other aspects of a client business and drive growth opportunities. The Digital Manager/Director creates the ideas that bridge web, mobile, creative, gaming, and digital media, etc., and…
  • New hire at SOVRN

    14 Aug 2015 | 1:33 pm
    From our friends over at SOVRN: SOVRN continues to grow and expand its capabilities with the recent addition of Chris Becker as Art Director and Designer. Chris joins the team of in-house creative and strategic brand builders with responsibilities in identity development, brand management and digital user experience design. Chris has always felt the world could be a more beautiful place. This drew him to the graphic design field at an early age and then motivated him to earn two different arts degrees – first from North Idaho College, and later Boise State University. Now,…
  • New hire at Oliver Russell

    29 Jul 2015 | 4:13 pm
    Oliver Russell in Boise continues to make moves. Their most recent is the addition of Tyler LaDouceur to their team as a Producer. Before joining Oliver Russell, Tyler spent several years with DaviesMoore, most recently as Account Services Manager, where he was responsible for oversight of the account services department. While at DaviesMoore, he also held a variety of roles on both the account and media sides of their business. Prior to joining DaviesMoore, Tyler was with CLM Marketing & Advertising. Tyler is a graduate of the University of North Dakota with a Bachelors of Business…
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    Creativity Unbound

  • Reaction to my AdWeek article on working in an ad agency

    edward boches
    2 Sep 2015 | 8:01 am
    There’s been great feedback and, of course, as the article implied, complaints and criticism. Thought I’d share my favorite good and bad, starting with this gem from Sleek Machine founder Tim Cawley.  I’ve been a truck driver. I’ve worked in a car wash. I’ve worked in food service. Anyone who thinks advertising is oppressive is soft and delusional. I’ve worn shorts the last two days to the office. Last month, I hung out with the lead singer Loverboy and talked about the time he went to a strip bar with Bon Jovi. I’m headed to LA next week on an expense account to film stuntmen…
  • In defense of working in an ad agency

    edward boches
    30 Aug 2015 | 8:40 am
    No industry in the world enjoys self-flagellation quite as much as the advertising industry. We criticize the work we create. We condemn the environments in which we create it. We denounce the same award shows whose recognition we covet. We disparage the clients who pay us. And then we relish in this self-hatred. This morning I read two pieces that illuminated just how absurd this is. The first was a 2012 article in Business Insider recapping (only semi-accurately) a blog post by BBDO art director Linds Redding. With over three million likes, the piece obviously struck a chord. Referring to…
  • A simple hack to find Facebook friends by city

    edward boches
    13 Aug 2015 | 5:31 pm
    A few years ago you could search your Facebook friends by city. When you clicked search friends, Facebook gave you options that included name, school, workplace, or city etc. That feature, in its original form, has been gone for a while. Today, in the course of trying to filter people by city I realized there was no obvious way to do it. A few searches on Google and Facebook forums turned up nothing useful in terms of a workaround. But then I noticed that you can, of course, still search friends by hometown and by your current city — where you live now. So duh. If you want to find your…
  • Every creative person needs a rival

    edward boches
    4 Aug 2015 | 11:34 am
    Do you have a rival? Someone whose work makes you jealous? Or who you secretly want to beat at the next award show? When they do something that makes you wish you did it, do you throw out whatever you’re working on and start again? If not, find one. Your work might get better. Brian Wilson had The Beatles. Since both the Beach Boys and The Beatles recorded for Capital, they got to hear each other’s albums before they hit record stores. Rubber Soul inspired Pet Sounds. Pet Sounds led to Sgt. Pepper’s. Pablo Picasso had Henri Matisse. In fact a MoMA exhibit earlier this year…
  • The difference between advertising that “gets” digital and advertising that “is” digital.

    edward boches
    3 Aug 2015 | 7:52 am
    There’s work that GETS digital and work that IS digital. In a lot of agencies there’s still a mindset that digital is something different. It’s assigned to the “digital teams.” It’s conceived and produced by people who might actually be labeled digital or have the word in their title. But digital isn’t a thing. Digital is everything. And in an age when anything can be converted to a shareable file, everything is digital. I find that when talking to advertising students or creatives the easiest way to think about digital is to break into two kinds of work. Work that…
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    Marketo Marketing Blog

  • [Video] Inbound vs. Outbound Marketing—Which Is the Ultimate Approach?

    Sesame Mish
    4 Sep 2015 | 5:30 am
    Author: Sesame MishOne of the most common questions swirling inside the mind of the modern marketer is: Which marketing strategy will yield better results—inbound or outbound? Knowing the answer to this question—and how to effectively apply the answer to your organization—is crucial for developing a strong marketing strategy, leading to more customers and more revenue (yes, please). In order to answer this question, let’s first make sure we’re on the same page by defining each method: Inbound Marketing Inbound marketing refers to unpaid marketing tactics that build trust and…
  • There’s an App for That! Does Your Business Need a Mobile App?

    Ellen Gomes
    3 Sep 2015 | 5:30 am
    Author: Ellen GomesAccording to Statista, there are approximately 1.2 million apps in the Apple App store and 1.3 million apps in the Android App store. So it’s no longer news that there is an app for everything, but it might make you wonder, “Do I need an app?” A question that’s often followed by the conundrum of what app to build, followed quickly by how to build an app and then “what’s my role in building an app?” Don’t let those questions or puzzlement be a deal-breaker or a barrier for you as a mobile marketer. In this blog,…
  • What Is Account-Based Marketing (ABM) and Is It Right for You?

    David Cain
    2 Sep 2015 | 5:30 am
    Author: David CainB2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel. As a result, B2B marketers are intimately familiar with broad-reaching marketing tactics like online and offline advertising, PR, SEO/SEM,…
  • Marketo Data Tells Us: Which Channel Wins More, Faster

    Johnny Cheng
    1 Sep 2015 | 5:30 am
    Author: Johnny ChengIn my recent blog on channel conversion rate, I mentioned conversion was only the initial piece of the puzzle. To get the full picture of how effective your acquisition channels are, you also need to look at win rate, velocity, and pipeline created vs. cost. So in this fourth blog in the Marketo Institute series, we’re going to look at the next two channel pipeline metrics: win rate and velocity. The Happy Marketing-to-Sales Handoff You can’t measure the effectiveness of a channel just based on conversion rate. A lot of marketers fall in to the pit trap of stopping…
  • How to Make People Fall in Love with Your Cold Call

    Chris Gillespie
    31 Aug 2015 | 5:30 am
    Author: Chris GillespieWhen is the last time that you were cold called? Think back. OK, so how did you react to it? As a salesperson myself, I always think that I am steeled for someone calling me out of the blue and asking me for something. I always assume that it will go something like that pretty awesome scene from Boiler Room where Seth coaches the sales guy selling newspapers. But, in reality, when I’m trying to get work done, a cold call can catch me completely off guard and sometimes even be disruptive, too. Let’s take a look at the transcript from the last cold call I received,…
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  • Trajectory co-president Randi Brody weighs in on nutricosmetics

    Eric Brody
    26 Aug 2015 | 9:46 am
    Brand strategy and activation firm Trajectory co-president Randi Brody is quoted in this article on – 4 ways the nutricosmetics market is maturing. For personal care marketers, three important takeaways include: 1. Given that health and wellness is booming, positioning around “beauty supplements” is limiting and might be leaving...
  • What hospital marketers can learn from Tesla

    Eric Brody
    25 Aug 2015 | 6:14 am
    You might be saying to yourself – what the heck does Tesla have to do with us? We’re in the healthcare business, they’re in the car business. Tesla’s a new and exciting brand. We’re not. Tesla can be featured in articles like this on – Another Quarter, Another Retail...
  • Helping health marketers to get well, stay well, live well!

    Eric Brody
    20 Aug 2015 | 8:38 am
    As a brand strategy and activation firm focused on creating new energy for brands across healthcare, personal care, wellness and lifestyle, we’re into brands, products and behaviors that help us to get well, stay well and live well. So here’s a helpful article on – Top 10 healthy snacks –...
  • Trajectory Favorite Things: Brand edition #4

    Eric Brody
    17 Aug 2015 | 6:31 pm
    As a brand strategy and activation firm focused on healthcare, personal care, wellness and lifestyle, our Trajectory team members are obsessed with brands that help us to get healthy, feel healthy and live healthy. From a personal story that you’re drawn to, to packaging that simply and beautifully attracts, to...
  • Healthcare branding: creating your strategic brand platform

    Eric Brody
    11 Aug 2015 | 12:30 pm
    They are the most fundamental of healthcare branding questions: • What does your healthcare organization stand for? • How is it different? • Why should people care? With everything in healthcare changing around you (as well as your customers and prospects), a strategically grounded brand platform keeps you on course...
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    Marketing Donut feed

  • Why Brits feel happier buying from small firms

    4 Sep 2015 | 1:04 am
    Many consumers experience the feelgood factor when they are shopping but new research suggests that Brits are much happier when buying from small businesses compared to big names. The survey by Avery WePrint has found that over 80% of Brits report feelings of happiness or contentment when they purchase items from a small business. However, just 53% feel the same when they shop with a large company. A quarter of Brits said that choosing to buy from a small business actually made them feel good about themselves. Over three-quarters said they would put their trust in a small, local chain or an…
  • Spending limit rises as contactless takes off

    4 Sep 2015 | 1:03 am
    More than £2.5 billion was spent using contactless cards in the first half of 2015 and this week the upper limit for contactless payments was increased to £30. The new £30 payment limit is being introduced in recognition of the popularity of contactless spending, as the number of contactless cards in circulation rises. Payment terminals are being updated to accept the new limit over the coming weeks. It means that the average spend in shops, including supermarkets, pubs, gift shops and dry cleaners, now falls within the limit. Contactless spending has risen from £287 million per month in…
  • Optimistic SMEs predict 37% growth over five years

    4 Sep 2015 | 1:02 am
    A poll of senior decision-makers in SMEs has found that they are anticipating strong growth over the next five years. The small business managers and owners surveyed predict average turnover growth of 37%, the equivalent of £2.4 million, according to the findings of the 2015 Business Growth survey from Santander Corporate & Commercial. And small businesses are more optimistic than medium-sized businesses, the research shows. Small firms are anticipating growth of 69%, compared to 25% for medium-sized enterprises. Growth has superseded survival as the main focus for SMEs. In 2014, 57%…
  • Small firms urged to act now on broadband grants

    4 Sep 2015 | 1:01 am
    Digital economy minister Ed Vaizey is urging small businesses to apply for £3,000 broadband grants before it's too late. He says time is now running out for firms that want to take advantage of the Government's Broadband Connection voucher scheme as it is being offered on a first come first served basis. There has been "a huge surge in demand" for the scheme in recent months. More than 40,000 UK SMEs in 50 cities across the UK have had grants approved and are now benefitting from superfast broadband. The Government made £40m available in 2015/16 for the scheme. With more than 1,000…
  • Also in the news this week - 4 September 2015

    4 Sep 2015 | 1:00 am
    Unhappy people more likely to become own boss New research by Company Check has found that unhappy people are more likely to set up businesses in the UK than their happier counterparts. The study cross-checked the company's own financial data with happiness ratings from Rightmove's recent Happy at Home report. It found that the unhappiest areas of the country had the highest instances of new business incorporation in 2014. Eight of the top ten places for new business launches were in the bottom half for happiness. Alastair Campbell, founder of Company Check, said: "As business people, we…
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  • Incorporating Video Across the Buying Cycle

    4 Sep 2015 | 12:35 pm
    Video is a powerful way to engage informed and research-savvy decision makers. However, many marketers still employ an outdated approach to video. For example, a traditional “company overview” video may be forced to carry the burden of proof. What that single video needs to accomplish is too great and it reduces visibility of your message. Rather than leave too much to chance, incorporate different types of video across the buying cycle. When used correctly, video will convey your brand story strategically over time. Your prominence in search-related inquiries will increase…
  • Overcoming Age: Reaching Multigenerational Households

    4 Sep 2015 | 11:42 am
    Households with two or more generations under the same roof now account for 18.1% of the United States population. That number has doubled since 1980 for a variety of reasons, yet no single reason prevails. Generally, though, families are living together because Millennials are staying single longer and are in debt from college. Of course, there are also households of people who live together for financial and cultural reasons. Because the economy and job market are improving, they’re becoming less impactful factors. Regardless, the fact remains: Different generations have unique…
  • How Mobile Measurement is Changing Brand and Agency Relationships

    4 Sep 2015 | 8:54 am
    As advertising has evolved, the relationship between brands and agencies has naturally undergone a significant evolution as well. Technology and the proliferation of user data has primarily driven this shift, and data management and marketing platforms have become increasingly more sophisticated. Though that data and technology has enabled advertisers to engage with consumers in previously unimaginable ways, it has also fostered a rift between agencies and brands. Agencies were once the arbitrators of “what consumers want” in the eyes of their brand clients. They assembled focus groups to…
  • What You Can Learn From NASCAR’s Live Event Strategy

    3 Sep 2015 | 1:43 pm
    If you’re familiar with the world of NASCAR, you know each driver typically sticks with one sponsor, its bright logo emblazoned on the side of his car throughout the season. But this year, Jeff Gordon is setting a new precedent by rotating sponsors during his final full-time NASCAR season. Gordon has caught on to the fact that big brands are cutting sponsorship budgets and favoring greater returns on marketing investments. Gordon and his team are adapting to this reality by providing more appropriate options — like sponsoring one or two races at a time, with publicity shots thrown in.
  • Chief Marketer Listline Sept. 4

    Casey McClay
    3 Sep 2015 | 1:29 pm
    Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: New list to market in past 7 days Exclusive to list manager Data card quality score 85 or higher on NextMark Data card publicly available online The Nation Magazine The Nation is the country’s oldest weekly magazine and is a strong supporter of progressive causes. Universe: 97,437 Price: $105/M Selections: 1-, 3- and 6-month hotline; business address; gender; renewals; SCF/State/Zip Contact: Infogroup, Patty Ricci,, (402) 836-5625…
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    Millennial Marketing

  • Share Like Buy 2015: Why Celebrity Endorsements Aren’t What Your Brand Needs

    Ali Mirian
    1 Sep 2015 | 9:38 am
    In today’s mega-sharing world, there’s a lot to be said about the power of online opinions. It is now relatively established that the majority of Millennials trust the recommendations of people they follow on social media and online outlets more than what the actual brands are saying. In fact according to a review by Mintel, 82 percent of Millennials consult online reviews before buying something. Brands are catching on to the influence of online opinion, which has spurred an explosion in the adoption of influencer marketing. Influencer marketing capitalizes on the sway that individuals…
  • The One Barrier to Retaining Millennial Employees that You May be Overlooking

    Kim Runyen
    31 Aug 2015 | 11:44 am
    Study after study on the art and science of attracting Millennial employees has come up with the same results: Millennials want what most of us want from an employer – competitive pay and benefits and development opportunities and flexibility. While many employers may think they’re going above and beyond to offer the type of work environment and compensation that Millennials demand, the sad truth is that something as simple as your administrative practices could be chipping away at your ability to retain employees in this age bracket. According to a recent survey on expense reporting…
  • Using Food to Understand Deeper Human Truths about Millennials

    Dennis Devlin
    28 Aug 2015 | 6:14 am
    Our love of food is an experience that we all share. Food, however, can also be used to help understand broader generational differences in attitudes and behavior that can impact a company’s marketing effectiveness. At Consumer Clarity, we have learned that the way millennials think, feel and act toward food can help understand how they are different than previous generations and what that means for marketers. It was thought that conducting a research study using food as an exemplar would help understand broader millennial consumption and shopping behaviors. What was the result? Sure…
  • Share Like Buy 2015: How to Engage a New Generation of Social Media Influencers

    Shelby Haydon
    25 Aug 2015 | 7:34 am
    At ShareLikeBuy 2015, we will bring together some of the best and brightest when it comes to marketing to millennials. The McCord List, a blog founded by Rachel McCord, has expanded from just a simple outlet to share personal thoughts to one of the top retail, fashion and pop culture blogs to date. The McCord List boasts 130,000 followers and 5,000 percent influencer and celeb growth since 2010. Rachel McCord is a social media expert and will share her thoughts at Share Like Buy this year. Here is a sneak peak of what you can expect to hear. SH: How does technology and social media allow you…
  • ShareLikeBuy 2015: Connecting with Millennials in College

    Leah Swartz
    21 Aug 2015 | 8:12 am
    While most “marketing to millennials” strategies are being focused on young adults who are in the workforce and have their own disposable incomes, there is a population of millennials that are still in college and interact with brands in a different way. Activating these young adults, who are not quite on their own yet and are still heavily involved in the educational process, should a major focus for brands that are in the business of engaging millennials. Adam Grant, CEO of Campus Commandos, will be a featured speaker at ShareLikeBuy on September 29-30 this year and will share his…
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  • HUBgrown Q&A: Melanie Cohn, Dunkin’ Donuts

    Julia Bucchianeri
    26 Aug 2015 | 6:39 am
    Managing social media for a major consumer brand while running a popular networking group and teaching evening classes would make most go-getters to feel overwhelmed. But Newton, MA-native Melanie Cohn makes her demanding schedule look easy. We recently sat down with Melanie to discuss social media strategy, the Boston business community and her role at Dunkin’ Donuts. HB Agency: What led you to your current role as Social Media Marketing Manager at Dunkin’ Donuts? Melanie Cohn: I’ve always worked at an agency so there was a big part of me that was curious about the other side. When…
  • Sip & Share: Tunheim

    Julia Bucchianeri
    19 Aug 2015 | 6:03 am
    Last month my colleague Chuck Tanowitz and I had the opportunity to visit our friends at Tunheim in Minneapolis. We toured their beautiful office, enjoyed appetizers and cocktails, learned more about each agency and discussed industry trends. After our visit, Liz Tunheim Sheets and I reconnected to continue our conversation. HB Agency: What’s life like at Tunheim? Liz Tunheim Sheets: Tunheim is a communications consultancy. We have 20 full-time employees with at least that many of what we call ACEs – affiliated consultants and experts – and on any given day some semblance of our…
  • HUBgrown: Q&A with Janet Aronica, Cube Riot

    Molly Delaney
    12 Aug 2015 | 7:28 am
    Upstate New Yorker Janet Aronica graduated college during the height of the recession and found herself moving to Boston for a social media marketing internship. “The people were so helpful. I felt like I had a much greater chance of success finding my first job in Boston than anywhere else even though the economy sucked. So I moved.” After six years in various marketing roles, Janet is using what she’s learned from her past jobs to become an entrepreneur launching her first fashion startup, Cube Riot. The company’s blazer line will debut this fall, but Janet’s aspirations for the…
  • Nurturing a Connection to Nature

    Julia Bucchianeri
    31 Jul 2015 | 12:34 pm
    We live in a fast-paced world of instant-gratification. Children, grandchildren, nieces and nephews are not shielded from this reality. In fact, they’re the first generation growing up with cell phones and tablets as a part of their daily routines. Having their phones at school or the dinner table has evolved into a norm rather than an exception. This isn’t necessarily a bad thing. Technology can be an incredible source of information, education and safety. But, its positive impact quickly blurs into the negative when we see children neglecting their social skills and the world around…
  • HUBgrown: Q&A with C.C. Chapman

    Molly Delaney
    30 Jul 2015 | 10:20 am
    Yesterday we wrote about how the conversation around B2C in Boston is evolving. These conversations are being led by many influential people in our community who believe Boston has the ingredients to build great consumer companies, not just B2B. We recently asked C.C. Chapman, co-author of Content Rules and Amazing Things Will Happen, and seasoned marketer who has worked with brands like Nike, HBO and other household names, what he thinks about Boston’s business scene. Here’s what he had to say. HB: You’ve spent your career turning passive consumers into engaged activists. Some people…
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    InfoProduct Marketing Insiders Tips And News

  • Why You Need To Be Selling (Shhhh – It's A Bad Word)

    2 Sep 2015 | 2:38 pm
    Grant Cardone may be an acquired taste for some of you…but the man speaks the truth (mostly Look – he sometimes goes over the top to get his points across, but the bottom line is that each and every one of us has to light a fire under our ass and continue to do the most important things to being revenue in with our business. What does that mean? It means… You've got to know your market better than anyone else You've got to know what your market wants more than anyone else (what their problems, challenges, dreams and frustrations are) You've got to know what…
  • Online Business Platinum Podcast – Episode 19

    1 Sep 2015 | 10:23 am
    Appreciate all of the feedback on Twitter (find us at Twitter handle @highertrust) around the podcast – great to have you guys engaged, asking questions and leaving comments. In this episode we cover: 1. The power of telling stories (and not just in your marketing) 2. Blog to Book – real world example…including royalties 3. How to find JV and affiliate partners to promote your products even if you are not in a "Typical" niche like Internet Marketing or Business It's all in this week's episode of Online Business Platinum Podcast – listen by clicking…
  • What's The Story Behind Your Business?

    1 Sep 2015 | 4:15 am
    Do you have great products, ambition and yet can't seem to reach or connect with your audience? The challenge may be that you aren't connecting with your audience with stories. Think back to conversations, visitors, relatives, friends that are COMMANDED your attention – chances are they told stories. In fact, they may have taken what you otherwise would believe is an average experience or background and turn it into something that you really tune into just by packaging it into an interesting story. Sales people already know the value of stories…they know that stories…
  • Synchronize For Business Success

    31 Aug 2015 | 10:28 am
    We've talked a lot about getting yourself into the right business, aligned with your passion and pushing 110% toward your business. 110% toward understanding, engaging, building competence and serving your marketplace – that's a given for being  a successful entrepreneur. Funny thing is though that those of us who think like entrepreneurs tend to think we can do it all on our own. That's for good reason too, because you do need to block out 95% of what's around us because it is either negative or not relevant to the amazing journey we have chosen for our own lives.
  • Online Business Platinum Podcast – Episode 18

    27 Aug 2015 | 10:42 am
    Welcome – killer show for you today…we talk about: Facebook Advertising – when you should use it, how to use it and how to keep from losing your shirt (as well as your pants, shorts and anything else you are wearing)  Organic Traffic Generation – techniques that work today, non SEO and non Google dependent 4 Most important Daily Activities that $Million Entrepreneurs Prioritize Like the show…leave a comment. Have a question you want us to address or a question about past show…let us know. Enjoy by listening right here:
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    Right Source Marketing » Blog

  • Why Your Website Project Is So Off Track and How to Fix It

    Mike Sweeney
    13 Aug 2015 | 6:07 am
    Ask your friendly neighborhood head of marketing about her new hires, and she is chock full of enthusiasm. Ask her about her 2016 marketing plan, and she is raring to go. Ask her about her shiny new marketing automation tool, and she is six flavors of hopeful. What about the launch of the new website, though? How’s that coming along? What follows are fake smiles, indirect eye contact, and nervous laughter. So why is it so damn hard to launch a new corporate website? After all, the website was the original piece of digital real estate for companies. Shouldn’t it be getting easier, not…
  • Brand Journalism: Better Than the Real Deal?

    Emily Gaines Buchler
    30 Jul 2015 | 6:52 am
    Brand journalism. Maybe you’ve heard the term and wonder what it means. Maybe you’ve also heard that it’s really only meant for the big guys — companies like Nike or Coca-Cola — who can afford to set up true newsroom-style publishing environments in-house. Actually, if you consistently publish and push out quality content that engages your audience, you’re already a brand journalist. And despite the newspaper journalists snubbing their noses at it, your efforts in brand journalism are a good thing. Mind you, I believe in the power of objective reporting as much as anyone. But…
  • How Competitive Research Can Improve Your Content Marketing

    Bob Keaveney
    23 Jul 2015 | 7:44 am
    Are your competitors kicking your butt with their content marketing? Most executives have no idea how well their content marketing efforts are performing compared to their rivals. They don’t pay the slightest attention to their competitors’ content (and many forget to keep an eye on their own). But this is a terrible mistake. First, not knowing what the competition is up to means you’re making business decisions with incomplete information. You’re guessing. Second, if you ignore your rivals’ content, you’re at a major disadvantage — you don’t know what your potential customers…
  • So You Wanna Be a Content Marketer…

    Mike Sweeney
    15 Jul 2015 | 6:36 am
    Over the last 30 days, I’ve interviewed all types of wannabe and real-life content marketers. I’ve interviewed the accomplished-but-burnt-out journalist who is ready to make the transition into the big, bad business world. I’ve interviewed the public affairs lifer who — even after given three chances — could not identify the difference between public affairs and modern content marketing. I’ve interviewed the marketing manager with so many writer and editor friends that he can’t even keep count. (Is that really something to brag about?) None of those were my most interesting…
  • How Long Should a Blog Post Be? It Depends.

    Bob Keaveney
    2 Jul 2015 | 5:47 am
    A little pet peeve of every editor (especially this one) is an article that is artificially long, with lots of fluffy filler words that don’t really say anything. Drives me nuts. So when I edit a piece, I imagine that I’m a ruthless management consultant for a cost-cutting corporate behemoth, and that each and every word is a salary-drawing employee. I go around the “office” and I ask each one of those words a question. Needless to say I make ample use of the delete button. I mention this because one of the questions I hear most often about writing is a practical one: How long should…
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    High-Tech Communicator

  • How to Create Challenging Thought-Leadership Content

    Cheryl Goldberg
    15 Aug 2015 | 2:04 pm
    Most technology companies claim to have innovative products. And they use thought-leadership content at the beginning of the buying cycle to get the word out and build awareness. But often what they claim is thought leadership is simply a reverse engineering of their product capabilities. The product marketer looks at the product features, imagines what problem they’d be good at solving, and writes the content. A more compelling approach to thought leadership is one that takes advantage of Challenger selling principles. In particular, these vendors use thought-leadership content to bring a…
  • How to Create Irresistibly Useful Content

    Cheryl Goldberg
    26 Jul 2015 | 9:57 am
    Content marketing is all about wooing the customer. You draw them in with incredibly useful content that they can’t help but dive into. You make yourself so invaluable that you’re the first person they think of when they have a problem in your bailiwick. And then you effortlessly ease them into a purchase. Because you’ve built up so much goodwill and trust, the whole process is so natural that you need no overt selling. This is content marketing nirvana. Something that content marketers aspire to, but few achieve. So how do you create content that’s so useful you leave customers…
  • Forging an Emotional Connection with Customer Stories

    Cheryl Goldberg
    18 Jul 2015 | 9:30 am
      The marketing pundit machine has been extolling the virtues of brand storytelling for some time now.  Media outlets across the web have touted the idea of using of storytelling techniques to improve marketing content’s ability to forge an emotional connection with readers and stick in their minds. As I read these articles, I wondered what marketers meant when they spoke about using storytelling for technology marketing. So I posed the question to a number of marketers who, in their LinkedIn profiles, trumpeted their embrace of the concept. I got answers ranging from websites…
  • 9 Reasons Your Content is Boring

    Cheryl Goldberg
    6 Jul 2015 | 9:54 am
      I read a lot of B2B marketing content from technology companies. As a writer who creates content for these companies, I constantly peruse white papers, case studies, brochures, blogs and anything else I can get my hands on from my clients and their competitors. I evaluate how they define the market problem, what features and benefits they offer, what sources they’re using, and any other competitive insights I can glean. But much of the time, I find myself having to read through the copy—one time, two times, three times. My eyes glaze over. I slap my face. I drink a sip of black…
  • Marketing to Crazy-Busy Customers? Why Quality Content Matters

    Cheryl Goldberg
    29 Jun 2015 | 11:15 am
      5 hours of sleep. 150 new emails, 30 of which require immediate response. 6 a.m. call with freelancer. 10 web pages to be created by 6 p.m. 2 invitations to write for the upcoming conference. 11 a.m. call with graphic designer. 3 ill-defined projects due yesterday. Presentation due for the board meeting at 4 p.m.  Conduct training session about new project-planning software for 6 employees and 1 contractor. 10 minutes to catch up on social media. 4 meetings. 30 phone calls from vendors. 16-hour work days. 80-hour work weeks. This is a typical day in the life of one of my…
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    Dumb Little Blogger

  • How To Promote Your Music On Youtube

    Vishal Sanjay
    26 Aug 2015 | 11:18 pm
    In this guide I'm going to show you how to build a massive following on Youtube by taking your music videos viral. If your an aspiring musician there is no better place to promote yourself than Youtube, but due to increasing competition and lots of junk content you will have to actively market yourself to get more exposure.This method was invented by Paschalis in his blog post on how to promote your music so its not something I've come up with, but I have made a few changes to make this more effective.1) Find Your Target AudienceThe first step would be to find your target audience,…
  • 8 Highly Motivational Quotes From Harvey Specter

    Vishal Sanjay
    9 Aug 2015 | 7:19 am
    Comedy Centrals popular legal drama Suits has inspired millions of youngsters to consider a career in law, although the field is highly glorified in the show it does have a lot of motivational quotes meant for everyone.These are few of the best ones so far,Life is like this, I like thisAll I'm saying is try and create a situation where failure isn't even a possibilityI don't have dreams, I have goalsYou know who cries the hardest in the Miss America Pageant? The Winner, because she knows she can't win again and winners always want toThe only time success comes before work is in the…
  • How I got my bounce rate from 80 to 30?

    Vishal Sanjay
    2 Jan 2010 | 11:34 pm
    Most of my blogs traffic comes from social media sites, forums and other blogs through comments, and as you all know such traffic is mostly not targeted and thus, reducing conversions. Other than this my biggest problem until recently was that my bounce rate was 80%, it took a lot of work to reduce this bounce rate to 30%. My traffic comes from the same sources and my search engine traffic didn't change, but I still succeeded in reducing my bounce rate using some simple on-site strategies, I have mentioned some of these in my previous articles for different purposes,First of all, bounce rate…
  • Money making principles for bloggers from Robert T Kiyosaki

    Vishal Sanjay
    29 Dec 2009 | 7:45 am
    First of all my real guru and role model is none other than Robert T Kiyosaki, known for his Rich Dad Poor Dad series. In all of his books he has given many methods for making money, which can be used by anyone and everyone, he was the one who inspired me to earn money at a young age. I have read almost all of his books and I feel really lucky to have found out about those books. I'm not writing this to just put up a quick affiliate link and profit from that, I'm here to just tell you the inspiration behind my desperation, hard work and ambitions for making money, though I haven't succeeded…
  • Imperial monetization methods for your blog

    Vishal Sanjay
    23 Dec 2009 | 11:37 pm
    From  the past one year I have come across thousands of blogs, each getting over 70,000 visitors every month. I have a habit of checking out the ad rates of other blog and calculating their maximum revenue potential, to my surprise most of those blogs earn less than $200 a month. This is because they use the traditional banners and links to monetize their sites. First of all the banners and links can generate good income, but it can't generate a six figure income, which can make you an imperial blogger. The money you earn doesn't depend on your traffic, number of subscribers or the…
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    mcgraw | marketing

  • Why Focusing on Technology is Wrong

    Pat McGraw
    2 Sep 2015 | 8:22 am
    I run into this a lot now…”marketers” arguing over how technology can work and ignoring what the real goal is (and it’s not ‘making the technology work’, it’s providing the audience fast, easy access to accurate, relevant information that helps them make an informed decision about your products and services.) A great example about someone focused way too much on QR codes.  The end of the article lists 10 “success” stories…but that overlooks a comment…
  • Data Dump

    Pat McGraw
    11 May 2015 | 9:56 am
    How does your business avoid creating a ‘data dump’? Sure, you spend a lot of money on technology so you can capture data with the hope and intent of leveraging that data and making better, more informed data-driven decisions. But in reality, many businesses don’t know what they have or how to access it, let alone leverage it so they can utilize it in various ways. So my initial recommendation is “…don’t buy what you really can’t use…” In the past year, I have met some very good marketing communications directors that get writing,…
  • Stupid Marketing Technology Tricks

    Pat McGraw
    28 Apr 2015 | 9:24 am
    Letterman has “Stupid Pet Tricks”, and businesses have “Stupid Marketing Technology Tricks”.  Both can cause you to laugh so hard, you wind up crying.   Like the company that left the “State” field as a text box rather than pre-populating the correct names and abbreviations for the 50 US States…and discovered that their employees really needed the help.  They had, at the time I was called in, more than 200 different responses in the field, and too many folks using “AL”, “AK”, “AR” and “AZ” for…
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    Social Media B2B

  • The 20 Most Compelling B2B Statistics from the Latest CMO Survey

    Jeffrey L. Cohen
    3 Sep 2015 | 4:00 am
    Twice a year, the CMO survey, sponsored by Duke University’s Fuqua School of Business, the American Marketing Association and McKinsey & Company, does exactly what you would expect them to do. That’s right. They survey top marketers at US companies. This year’s survey, which includes responses from 255 marketers, is the 14th version of this survey, so there’s lots of data for historical comparison. One of the unique things about this survey is that the results are not just broken down by B2B and B2C, but they also look at the differences between companies that sell…
  • A Huge Missed Opportunity in B2B Visual Storytelling

    Jeffrey L. Cohen
    12 Aug 2015 | 4:00 am
    The woman in the picture is Neslihan Uzun. She is a Survey Engineer for Hyundai Engineering & Construction in Turkey. She has been an engineer for the company for nearly a year and a half, and is helping to build the Third Bosphorus Bridge in Istanbul, also known as the Yavuz Sultan Selim Bridge. I would recommend that she get the additional title of Chief Storyteller. This is a high profile project for Hyundai and for Turkey. This bridge symbolizes Modern Turkey. A happy, smiling, female engineer high above the water is a great face for this project. Hyundai Engineering has a number of…
  • Breaking The Rules of B2B Social Media

    Jeffrey L. Cohen
    31 Jul 2015 | 4:00 am
    When someone tells you to follow the rules, are you more likely to take their advice or do you believe that rules were made to be broken? There are so many rules governing B2B social media and almost all of them can or should be broken at one time or another. But the thing about social media marketing and rules is that nobody can agree on what the rules are. Even if you pull back from the strict approach of rules and call them guidelines, nobody can agree on that either. In the real world, rules are created in response to some complaint or action by someone or many someones. I recently…
  • The B2B Funnel is Leaky on the Marketing Side Too

    Jeffrey L. Cohen
    23 Jul 2015 | 4:00 am
    All B2B marketers are aware of the funnel. The basic idea of attracting a larger number of buyers with marketing or advertising so that you yield a smaller number of customers has been around for more than a hundred years. Whether you are a funnel-purist, who still firmly believes in this construct, or you think marketing has gotten way more complicated and customers enter the process at various stages through various means, there is still some value in using the funnel as a means to represent the overall approach of the marketing itself. I call this the content funnel and it sits alongside…
  • The Untapped B2B Marketing Resource: Social Media Data

    Lance Neuhaser
    15 Jul 2015 | 4:00 am
    B2B Marketers are embracing social media like never before. A report by Content Marketing Institute found that these professionals increasingly view social as essential for developing business, with over 90% distributing content on LinkedIn and 85% on Twitter. No doubt this increase is the result of B2B marketers leveraging the unique power of social media to deliver information to a customer. As many have discovered, creating and distributing targeted content allows a marketer to build brand awareness, demonstrate industry knowledge and even establish contact with buyers. But while…
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  • 7 Essential Email Features That Will Make Your Job Easier

    Elaine Fogel
    3 Sep 2015 | 11:31 am
    Is your email service provider meeting your marketing expectations? Does it offer you an intuitive system that’s easy to navigate and design – especially if you don’t have design and/or marketing skills? I am now in the throes of transitioning from one ESP to another. I had been with the same company since December of 2009!! Talk about being a loyal customer. But, things have changed, and I needed to change, too. I have tested so many ESPs over the years and discovered flaws or missing features, hence my reluctance to switch. And, I have about 70 ESPs bookmarked, so…
  • The Science of the Sale. The Art of Lunch.

    Guest Blogger
    1 Sep 2015 | 6:19 am
      I included this guest post by Jeffrey Gitomer because it applies to more than sales activities. It’s ideal for any small/medium business owner, fundraiser, or nonprofit professional who relies on building relationships. EF Let’s do lunch! Well, let’s do lunch the right way. Too often salespeople think that getting a lunch appointment is the victory, and don’t concentrate on building rapport and the relationship to ultimately make the sale. Big mistake. Even more often, companies and (cheap) managers will not reimburse salespeople for lunchtime meetings. Bigger mistake. But…
  • Pay Your Employees More and Make More Money

    Elaine Fogel
    26 Aug 2015 | 6:06 am
    Huh? Pay employees more and you’ll make more money? That’s what MIT Sloan School of Management professor and author, Zeynep Ton espoused in her TV interview last Sunday with Fareed Zakaria. Ton has done research on this. “As I argue in my book, The Good Jobs Strategy, handled the right way, paying higher wages can be part of a strategy that brings in higher profits and return on investment and also lower prices and better service for customers. Yes, all at the same time.” As she outlines in one of her blog posts: These companies think about employees not as costs to…
  • What Bugs Customers the Most About Your Service?

    Elaine Fogel
    24 Aug 2015 | 6:10 am
    No matter how big or small your business or nonprofit is, customer service can make or break its brand. At some point, most of your customers will seek customer support for a variety of reasons. Can you guess what bugs them the most? According to Consumer Reports National Research Center, 88% of the people surveyed recently had dealt with customer service in the past year—to question a bill, request a repair, return ill-fitting merchandise, and more. Many of them didn’t like the experience and had a problem with customer service. Although the findings relate to B2C (business-to-consumer),…
  • What Happens to Your Brand When its Spokesperson Screws Up?

    Elaine Fogel
    20 Aug 2015 | 6:02 am
    By now, you’ve probably heard about Subway’s former spokesperson, Jared Fogle, being in trouble for distributing child pornography and paying for sex acts with minors. It’s any brand’s worst nightmare. Funny thing, it’s not just the “big guys” that use celebrity spokespeople in their marketing campaigns. Smaller businesses and nonprofits do it, too.  Years ago, when I worked for a large nonprofit, our celebrity spokesperson was the late actor, Leslie Nielsen. He was terrific to work with, but don’t think I didn’t worry about the fallout…
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    360i Digital Agency Blog

  • College Football Tailgating & 4 Tips for Marketers on Joining the Conversation

    Susie Kim
    4 Sep 2015 | 9:09 am
    College football is one of the most lucrative sports – college or pro – in North America, with net revenue topping $345 million in 2014 and showing no signs of slowing down. More than 49 million fans attend college games every year, and over 3 million fans can be found talking about college football on social platforms. Of the college football fans on social, social listening revealed that over 25% of them are specifically discussing the fan tradition of tailgating, making opportunities ripe for brands to enter into the tailgating conversation during preseason, season, or both. While…
  • Feeding America Kicks Off Hunger Action Month with #Spoontember

    3 Sep 2015 | 9:12 am
    To kickoff Hunger Action Month, 360i teamed up with Feeding America and The Ad Council to launch a multi-platform activation and raise awareness for the one in six Americans struggling with hunger. As part of the campaign, Feeding America is challenging people across the country to snap a selfie with an orange spoon on their nose (a spoon selfie), to generate stopping power on social feeds across the country and educate people on the hunger issue in America. Today – Hunger Action Day – we’re projecting fan selfies tagged with the hashtag #SpoontemberTSQ on a Billboard in Times…
  • Influencer Spotlight: Catching Up with Adrian Kulp

    Rosanna Rago
    28 Aug 2015 | 8:32 am
    It’s no secret that parent blogging has been, and continues to remain, a steady influential genre in the ever-growing blog landscape. Countless mom and dad bloggers have been sharing product reviews, parenting advice and shopping deals for years. That being said, if you take a closer look within the vast array of parent voices making their way into newsfeeds daily – you will often uncover much more than the latest product review. What you’ll find are unique personalities and stories from some unexpected perspectives. Enter Adrian Kulp: former comedy TV development executive for Adam…
  • Social Media Cheat Sheet 3.0: A Marketer’s Guide to Today’s Top Platforms

    Karri Wells
    27 Aug 2015 | 12:03 pm
    With half of 2015 under belt, we’ve updated our previous Social Media Cheat Sheet to provide marketers with an overview of the top platforms in the social landscape today. The one-pager below maps the top social networks against each other based on various criteria, taking into account things like user base, tactical applications, KPI’s and more. What hasn’t changed: Facebook’s user base is continuing to see healthy growth, while growth on Twitter is slowing Video continues to be a focus for many of the platforms Both Facebook and Twitter have enhanced their video products with…
  • 3 Ways Marketers Can Modernize Their Organizations for the Digital Age

    26 Aug 2015 | 7:37 am
    Our Chairman Bryan Wiener recently authored a byline published by The Wall Street Journal where he discusses how the ongoing and meteoric rise of the digital era is challenging businesses to connect with people in meaningful, motivational and monetizable ways. This is why it is becoming increasingly important for marketers to look inward and ensure their own processes, teams and success metrics are setting them up to succeed. In many organizations, marketing infrastructures have not kept pace with the changes in consumer habits and technological advancements we’re seeing today. It’s time…
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    Kevin Franco's Weblog

  • New Test

    19 Aug 2015 | 8:07 am
  • Customer First

    2 Jul 2015 | 11:35 am
    Enthrill began as a publisher, creating immersive experiences through transmedia storytelling.In the process of developing our award winning transmedia experience, we created a technology to distribute ebooks to any device, regardless of platform.We soon realized the value of this technology had enormous potential; we could liberate publishers and proliferate the distribution of ebooks. Add to this a desire amongst brick & mortar stores to participate in digital sales and we have a recipe for success.Enthrill pivoted in 2010 - what we are today is a result of that pivotal moment when we…
  • Testing

    12 Feb 2015 | 3:33 pm
  • Respecting the Reader

    16 Jul 2014 | 10:37 am
    I've been asked a number of times why Enthrill hasn't created a reading app. On the surface, it seams like it would solve a lot of issues such as the need for a DRM and ease of download. Frankly, creating an app for the delivery of ebooks is short-sighted and here's why:A couple of points on my choice of words before we go on; when I say 'readers', I mean people that read, not devices - when I'm referring to what they are reading on I will say 'devices'... not readers.Consumer BehaviourMost readers already have a favourite place to store and read their ebooks, creating another app just so…
  • The right staff - a twist to the start-up pitch

    19 Jun 2014 | 12:32 pm
    Pitch night is nothing new to the founder of a start up. It's the opportunity to pitch your idea to a room full of would-be, hopeful investors.This is intimidating to the first timer. I've been an entrepreneur for two decades and in the last couple of years, for the first time ever, I needed to seek financing beyond what I could do myself. I had only ever been to one investment pitch prior so all that I knew was that we needed refreshments and a power point.There is so much more. SO MUCH MORE. Let me first say, that if you are a first time entrepreneur, save yourself a lot of heartache…
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  • The mobile experience, is the inverse of desktop (kind of)

    Ben Young
    4 Sep 2015 | 5:19 am
    So, I swapped to Mac, around 5 years ago now, I’d held out on Windows for a while. One thing, I noticed was, on a Mac your workflow was more horizontal. You Command Tab between apps, and kind of revolve around them. But when I was on Windows, it was more start + stop. You minimize and open Windows. — But so, when you play with Windows Mobile, it is more like the Mac experience and ironically IOS is more like the Windows experience (start + stop). It’s just an interesting thought, some of these formats work better at different parts of the lifecycle. As your users become…
  • Appliances drive electricity consumption

    Ben Young
    10 Aug 2015 | 5:39 am
    It’s the most basic of analogies, but, if you were power company, the growth of appliances, powered by electricity changed everything. You went beyond lighting, to sitting in the background enabling households to increase their quality of living. This rings true, for the App Store on top of the iPhone, Developers using AWS, Websites on the internet. Give people the tools to build, to solve real problems for your existing customers and they will.
  • I couldn’t agree with Bill more

    Ben Young
    15 Jul 2015 | 7:23 pm
    That sense of patient urgency, whereby you are yourself, working steadfastly towards what’s required.  
  • From a books internet to a television internet

    Ben Young
    15 Jul 2015 | 11:03 am
    The web we need to save is a post by Hossein Derakhshan, who is an Iranian-Canadian blogger who was jailed for 6 years, around questionable charges. Finally pardoned, he returned to the internet and he shares some thoughts on how it’s changed. Indeed, when I started this blog, you sought and discovered new bloggers, content and shared them through posts. Now, the internet pushes content to you, via feeds. Scrolling a feed is analagous to watching tv, as you spend more time with it more content comes to you. The Stream, mobile applications, and moving images: They all show a departure…
  • The trend of microskills

    Ben Young
    14 Jul 2015 | 10:36 am
    Fueled by companies like General Assembly & SkillShare I’ve noticed a bit of a trend: training for microskills. People going out, proactively (or paid by employer) learning a few niche skills that help them do their job better. They don’t need a whole degree, a certificate, just how to improve their presentations, or learn the latest updates in PhotoShop. This knowledge, is often unregulated, informal but matches a practical skillset or need. General Assembly & SkillShare just offer the platforms to match the supply and demand.  
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    Never get out of the boat

  • digital advertising. where did it all go wrong?

    4 Sep 2015 | 12:45 am
    By 1971 Manchester United’s Irish star George Best's hectic off-field celebrity life style had began to take its toll on his effectiveness on the pitch.Arguably the most talented footballer of his (or just about any) generation George had lost interest in the game, developing a reputation for general unreliability and missing both training sessions and matches.This erratic behaviour was connected to Best's developing problem with alcoholism. He eventually parted company with United (and football) during the 1973/4 season, at the end of which Manchester United were relegated.George Best was…
  • I see you baby...shakin' that ass

    27 Aug 2015 | 11:58 pm
    Lions have a couple of principal hunting methods.The first is one in which the lion stalks, undercover, getting as close as possible to the target, saving vital energy for a final burst of speed at the end.Lions can’t run very fast over distance.The second method involves find a bush close to a water hole, for example, hiding in it and waiting for unsuspecting dinner to appear.This second approach is double-good for the lion who can also have a snooze whilst technically ‘out hunting’.A bit like ‘working from home’.Our Lion wakes up and sees a young gazelle taking a break by the…
  • aim for fame

    7 Jun 2015 | 8:34 pm
    James Norrington: 'You are without doubt the worst pirate I've ever heard of'. Capt. Jack Sparrow: 'But you have heard of me'.
  • how to win at 'chicken'

    26 May 2015 | 9:24 pm
    Two cars head toward each other. The first driver to swerve loses the game, along with some stature among his adolescent peers. On the other hand, if neither driver bails out, both lose in a bigger way. What to do? Toss your steering wheel out the window in full view of the other driver. Once convinced that you’re irrevocably committed to your course, he will, if rational, do the swerving himself.From 'The Moral Animal: Why we are the way we are, the new science of Evolutionary Psychology' by Robert Wright
  • aberrant salience meets rosser reeves uptown

    22 May 2015 | 12:12 am
    The term 'salience' - in marketing speak - refers to the likelihood that a particular brand will ‘come to mind’ easily in buying situations. In ‘How Brands Grow’, Professor Sharp uses the term to describe the idea of ‘mental availability’.The easier a brand is to remember, in more buying situations, for more potential buyers, then the higher the overall mental ‘availability’ of the brand, ergo the more likelihood that the most salient brand will be bought.Salience is also widely used in cognitive science, to describe the attention grabbing quality of things in…
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    One Half Amazing! - Digital Marketing Blog

  • Art of knowing when to make a decision

    Bob Hazlett
    27 Aug 2015 | 1:14 pm
    Great advice from a former Google executive on making tough decisions quickly. Applicable for all industries and pay grades. We’re deeply driven by the belief that fast decisions are far better than slow ones, and radically better than no decisions. From day to day, hour to hour, we think about how important each decision is and how much time it’s worth taking.There are decisions that deserve days of debate and analysis, but the vast majority aren’t worth more than 10 minutes. It’s important to internalize how irreversible, fatal, or non-fatal a decision may be. Very few can’t be…
  • 5 articles I shared with friends this week

    Bob Hazlett
    21 Aug 2015 | 11:13 am
    A learning plan for becoming a full stack marketer The field of digital design & marketing today is vast and it is very easy to get overwhelmed. You need to stack these three bricks. Medium Dan Ball’s unseen, intimate photographs of Memphis’s music scene If you were in a band that played a show in one of Memphis’s many clubs since the 90s, or if you were one of the many locals who made those clubs their second home, or even if you just caught some music while passing through the city, you might have seen Dan Ball standing in the front row with his camera. Vice Introducing…
  • Bluffing your way through parenthood

    Bob Hazlett
    29 Jul 2015 | 8:29 am
    Yes, Dear Parent, of course you influence your children. When you mirror them well, they get a little clearer glimpse of who they are and they settle a little more comfortably into their soul. When you join them well, they learn they have a place to belong, a safe place to return to when the world tries to take a bite out of them. When you see them well, they know they matter , and the world needs kids who know they have a part to play in this great big human project. And when you limit them well—with love instead of power—you teach them the value of finitude, the beauty of boundaries,…
  • 5 articles I shared with friends this week

    Bob Hazlett
    23 Jul 2015 | 7:20 am
    #MozCon 2015 notes Chelsea Scholz and Cody Campbell of Unbounce took notes of the ENTIRE MozCon 2015 conference for you. If you missed any of the 3 days or 28 talks — or simply couldn’t keep up — they’ve got you covered. Unbounce How to do more in less time Often our biggest problems when it comes to busyness is the way we talk about busyness. Give up on the idea that busy is cool. Successful people aren’t busy. Successful people are good at budgeting their time. No Sidebar The death of conversation The rise of the smartphone has been so rapid that we have not had time to…
  • 5 articles I shared with friends this week

    Bob Hazlett
    10 Jul 2015 | 1:49 pm
    The emerging role of SEO in app discoverability There are many ways to promote apps today: advertising, optimizing for app store algorithms, or even just promoting the mobile app via your website. But Google has also been adding some new ways for mobile apps to be discovered organically, and it’s an something that SEOs today should be considering in the holistic optimization process. Search Engine Land The habits behind successful, creative, productive people It would be easier if there were a one-size-fits-all solution for the habits that make a great leader or a great thinker. But…
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    Occam's Razor by Avinash Kaushik

  • Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

    Avinash Kaushik
    11 Aug 2015 | 1:56 am
    Standard reports stink. Custom reports rock! If you are a regular reader of this blog, you are quite familiar with this sentiment. I've expressed it often. :) The primary reason is simple: You are unique. Your business is unique. Why would a report created for everyone work for the special someone that you are? There are other great reasons as well. Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). When shared, custom reports allow you to deliver deeper relevance. Custom reports allow you to package…
  • See, Think, Do, Care Winning Combo: Content +Marketing +Measurement!

    Avinash Kaushik
    6 Jul 2015 | 2:35 am
    There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. This is immensely gratifying. Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. In the process, I've learned a whole lot more, evolved my thinking and refined the nuances. In this blog post I want to share two strategic clarifications/extensions of my thinking about the See-Think-Do-Care framework. My hope is to better assist you in your own journey in using the…
  • Digital Marketing & Analytics: Five Deadly Myths De-mythified!

    Avinash Kaushik
    27 May 2015 | 1:28 am
    In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Not because they don't have enough money or opportunity or people. But, simply because their broader framing of what the problem was, and what their chosen solution would deliver. The heartbreaking part of these, often innocently made, choices is any lack of meaningful progress in digitizing their companies. It saddens me deeply that they are not being able to…
  • Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

    Avinash Kaushik
    13 Apr 2015 | 1:26 am
    The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain. This hurts my feelings! Ok, not so much hurts my feelings and more that I'm sad you are not taking advantage of all of the features at your disposal to drive smarter decisions by your leadership teams. Regardless of the tool you have, it is always prudent to take a fresh look at a familiar tool every once in a while and see what you've been missing. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big…
  • The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

    Avinash Kaushik
    10 Mar 2015 | 2:19 am
    In a Q&A after a keynote a couple of years ago, I was asked: "When will traditional business analysis subsume the web analytics silo?" My reply: "All business will ultimately be digital, so, if anything, web analytics will subsume business analysis!" That was a half-cheeky reply. But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. It is all just business analysis – with…
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    Conversation Agent - Valeria Maltoni

  • Connections are How we Get Back to Remarkable

    Valeria Maltoni
    4 Sep 2015 | 2:31 am
    “We put our stories down for other people to pick up.”  This is the version I remember for an ancient African proverb. As people, this is how we behave in our communities and in the workplace -- we connect at a human level with neighbors, colleagues, business partners, customers, etc. Leaving a job is not as easy as it seems on the surface. Because often we enter a profession we feel suited for and end up loving it, and we develop relationships while there. Planned or not, the emotional wake of no longer being there impacts us. We are built to form attachments and business is about…
  • Distinction Between Story and Narrative: Power and Purpose

    Valeria Maltoni
    3 Sep 2015 | 2:34 am
    Words are very powerful. Sir Winston Churchill, who wrote every word of his many speeches, was a British Prime Minister whose speeches rallied a nation under a relentless Nazi onslaught in World War II. Of him, historians said he could march words into battle -- and so he did. Consider this quote from a landmark speech he gave: “You ask, what is our aim? I can answer in one word: victory. Victory at all costs. Victory in spite of all terror. Victory, however long and hard the road may be, for without victory there is no survival.” Those words came from the man, and it's important to…
  • 3 Ways the Brain Creates Meaning

    Valeria Maltoni
    2 Sep 2015 | 2:40 am
    This above here courtesy of James Burton is a visual sketch of my 25-minute talk on making learning a habit at Dare Conference this past May. Animation, graphics, and illustrations create meaning and James captured the gist of what I was trying to convey nicely in a small space. In a short video, information designer Tom Wujec helps us visualize how three areas of the brain help us understand words, images, feelings, and connections. A fellow at Autodesk, Wujec begins by showing a similar visual summary to past TED talks and proceeds to demonstrate why the answer to “Why does it work?” is…
  • How Intelligence and Smart Thinking are not the Same

    Valeria Maltoni
    1 Sep 2015 | 2:35 am
    “There is surely nothing quite so useless as doing with great efficiency what should not be done at all.”  [Peter Drucker] IQ test predict very little about performance. Smart thinking is not an innate quality but rather a skill we can cultivate. Each of has the capacity to learn to be smarter. Science confirms that being smart is a skill we can acquire. The answer, or rather a better question says Art Markman sits at the intersection of diverse studies of the mind -- from psychology to linguistics, philosophy, and learning science. Because the mind is such a great mystery, we cannot…
  • What do you Think About Machines that Think?

    Valeria Maltoni
    31 Aug 2015 | 2:12 am
    Saying that something is “cutting-edge” is shortcut to implying it represents the most advanced position in a field. The edge, away from the center, is where experiments take place new ideas take form. Using conversation as a technology, was founded to invite the most complex and sophisticated minds, put them in a room together, and have them ask each other the questions they are asking themselves. Each year is marked by a question. For 2015, the question is What do you think about machines that think? Daniel C. Dennet, Philosopher; Austin B. Fletcher Professor of Philosophy,…
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    Mobile Demystified

  • 5 Insanely Clever Marketing Campaigns That Went Viral

    Krissy DeAngelis
    1 Sep 2015 | 11:56 am
    The other day, my coworker cracked up while reading an email from Frontier Airlines. I turned around, looked at his screen, and I, too, couldn’t help but laugh at the sheer creative genius. The email capitalized on the recent sensationalism of a 15-year old’s crack at being president. If you read anything on the internet or watch the news, you probably know exactly what I’m referring to. This got me wondering about other clever, timely, and opportunistic marketing campaigns. I know, it’s not the end of the year so it’s not the official time for everyone to do their roundup of “top…
  • How to Promote Your Content Like A Boss

    Sarah Quinn
    19 Aug 2015 | 9:46 am
    You’ve created a piece of content because you heard content marketing is a game changer. You were told it’ll grow your social media channels, bring in traffic, build leads and increase your sales. Then, you hit the share button and what happens? Absolutely nothing. Your content just sits there and nobody, not even your mom, cares about it. But it’s got a powerful message and it looks like it was designed by Picasso himself, so what gives? Well, creating valuable content is only half the battle. The success of your content hinges on  your promotion strategy. So, let’s…
  • Attention Spans – How to Get Your Easily Distracted Customers to Focus on You

    Krissy DeAngelis
    18 Aug 2015 | 2:12 pm
    Let’s face it. Our attention spans are shorter than a… “Oooooh, pretty bird!” Shoot. Where was I? Oh, right. Attention spans. Needless to say, our attention spans are short. I mean really short. How short, you ask? They’re shorter than a goldfish’s. That’s less than 9 seconds that we can focus on something before becoming distracted. If we apply this information to marketing statistics, it’s pretty interesting stuff. MarketingProfs recently published our article detailing the impact that shorter attention spans have on marketing efforts. In this article, we give 3 actionable…
  • 6 Killer Marketing Ideas for Small Business Owners

    Krissy DeAngelis
    17 Aug 2015 | 9:36 am
    As a small business owner, it’s not always easy to get your brand noticed, and you must always be on the lookout for marketing opportunities. You might already be using social media to advertise your product and brand, but have you considered these killer marketing ideas? 1. Host a meetup If your business aims to disrupt a niche market or if your offering is particularly novel and helpful, then a live event is a great way of bringing like-minded people together. When it comes to getting people to talk about your brand, live events and experiences get your customers talking and recommending.
  • Targeted Marketing – 4 Easy Ways To Stop Annoying Your Customers

    Krissy DeAngelis
    6 Aug 2015 | 4:55 pm
    When it’s 100 degrees outside and you’re on a particularly invigorating run, sun burning your face, zero breeze in sight, the last thing you’re thinking about is a hot and steamy cup of coffee. At least for me. Why then did I get a message promoting a piping hot coffee when it’s the middle of Summer and I live in Austin, TX? You may laugh and think that experienced companies would never send such irrelevant marketing messages, but oh, how you’d be surprised the gamut of irrelevant messages I’ve received. From men’s clothing to big, juicy burgers (I’m a vegetarian) to events…
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    B2B Marketing Asia

  • When a Buyer-led Marketing Strategy Redefines Marketing Roles

    17 Aug 2015 | 11:34 pm
    It is interesting to note how technology drives organisations to innovate marketing strategies, in order to keep up with digital consumers’ changing needs. As prospects grow increasingly savvy, there’s less for marketers to stoke excitement. This trend of self-directed purchasing processes is gaining momentum as the buyer’s journey gets digitally oriented According to a joint report by Avaya and BT, even two years ago, 51% of buyers trusted social forums and reviews over organisations’ websites to make purchase decisions. The report shows how self-driven buyers travel halfway…
  • Why Communications Marketing and not Marketing Communications?

    31 Jul 2015 | 1:49 am
    “You’re not just selling coffee,” Edelman said. “You’re selling a relationship.” We all know how technology has changed digital marketing campaigns in the past few years. Social media has pulled down the corporate firewall preventing marketers from meeting consumers during the mass media days. Today, we have a platform that allows both marketers and consumers to directly communicate with each other. Since social networks are freely accessible, and purchase decisions are increasingly influenced by word-of-mouth recommendations and peer reviews, the choice of “who sees the…
  • Stopping Shadow Marketing with an Internal Content Drive

    15 Jul 2015 | 12:08 am
    We have all seen the type. The rock-star salesperson, or brilliant marketer, who treats authorised branding and assets as so many shackles. Too dull, too slow to produce, not personalised enough – whatever the reason, they decide to ‘do better’ on their own instead. And before you know it, there are ten different spins on your collaterals and messaging out there, playing havoc with your brand image. Shadow isn’t just an IT thing. Just as cloud services made it easy for business units to get the tools they want behind IT departments’ backs, it has never been easier for individual,…
  • Putting the Enablement back into Sales Enablement Content

    25 Jun 2015 | 11:57 pm
    We talked about bridging sales and marketing with content before. Now comes a report from Docurated that claims 90% of marketing content is unused by sales teams. A hefty figure – but nothing new, is it? Cue Round X of the finger-pointing: the salespeople ‘don’t get’ all that high-value stuff, or are too busy ‘living from quarter to quarter’ to bother, while the marketers are ‘disconnected’ from the ‘harsh reality’ on the ground. It’s an old and tired refrain – and still as tricky a subject today as it ever was. True, many times it’s the content itself that’s not…
  • Recharging B2B Blogging in 3 Steps

    11 Jun 2015 | 2:09 am
    Small wonder that 80% of North America’s B2B marketers (as surveyed by CMI and MarketingProfs) blog as part of their content marketing efforts. Blogging is inexpensive, sustainable, and fully under one’s control – and that last bit tops all others. Like we said back when Facebook went the paid path, anchoring a content strategy to third-party applications is risky. Owned media is key to helping us, as marketers, play by our own rules. And as far as content hubs go, a blog does all a social media stream can – and more besides. With that in mind, we’ve reached out for some tips to add…
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    Trips Around The Sun

  • Issue 2 of “Trips Around The Sun” Coming Soon

    Joseph Ratliff
    1 Sep 2015 | 1:09 pm
    I’m in the process of writing Vol. I, Issue 2 of Trips Around The Sun, and I’m almost ready to send it to the digital press. The theme for this issue will be: How to stop living for society’s “cookie.” Like little boys and girls, we think (and in most cases, do) what “society says.”  If we do a “good job” of that, we get the “cookie” that society gives us. In this issue, I will explain what that cookie is, why you need to stop living for it, and how to stop living for it. As always, reading recommendations and links will also…
  • Issue 1 of Trips Around The Sun

    Joseph Ratliff
    19 Aug 2015 | 6:29 am
    Here is your first issue of Trips Around the Sun in PDF format. NOTE:  This issue will be offered as a “sample” issue on my blog here, but all future newsletter issues will only be delivered here, on Patreon, for the people who choose to support my work exclusively. This issue is an introductory issue, and will outline the basic philosophies and concepts that future issues will cover in depth.  That said, there are some good starting “nuggets” you will discover inside. Enjoy. Vol-I-issue-1  
  • Issue 1 Vol 1 of “Trips Around The Sun”

    Joseph Ratliff
    11 Aug 2015 | 2:08 pm
    It’s almost time to make this a real thing. Issue no. 1, Vol. I of my paid newsletter, Trips Around The Sun is being written. I’m looking to officially publish it within the next couple of weeks.  From that point, an editorial calendar will be used for publication, and eventually an ISBN will be assigned to it (to make it all official). Then… You will be able to expect 2 issues per month in PDF format. Each issue will contain one long article, or two short ones, plus a combination of reading recommendations, action steps, and other useful bits. The main topic, as I brought…
  • What Life Is, What Our Purpose Is…

    Joseph Ratliff
    10 Aug 2015 | 9:53 am
    When someone speaks about life with me, I get excited, and that is part of the reason I’ve started my letter. Why do I get so excited? Because “life” is everything, it’s the reason we are here, so when someone asks… Joe, what is the meaning of life? I start by answering… It just ‘is.’ Someone might add: Purpose… psychological materialism? I reply… No purpose.  There is no materialism, there just …. “is.” You see, life is “this,” it is “that,” it is all … it is none.  I love that…
  • Living a Slow, Deliberate, and Private Life

    Joseph Ratliff
    7 Aug 2015 | 10:38 am
    You’ll notice (if you’re a regular reader) that this blog’s title has changed to Trips Around The Sun. It’s staying that way, for good. You also might have noticed the subtitle has changed to Thoughts on living a slow, deliberate, and private life. That is my focus with this blog from this point forward. Why? I’ve come to realize that our culture is screwed up.  After writing The Slow Manifesto, a 37-page PDF e-book I’ve published recently, I realized my task was far from finished. That e-book is a call-to-arms to live at a controllable pace, to live life…
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    Imagine Your Reality : Holistic Business Coaching

  • How to Tell Stories about Your Business

    4 Sep 2015 | 4:28 pm
    How to tell stories about your business: The post How to Tell Stories about Your Business appeared first on Imagine Your Reality : Holistic Business Coaching.
  • How to Build Rapport in Networking

    2 Sep 2015 | 11:00 am
    Courtesy of Wikipedia In networking, one of the challenges that comes up is how to build rapport with the people you connect with. If you’re at a networking event, standing off in a corner, wondering how to talk with someone, you’re not alone. However networking doesn’t have to be a painful social activity. It can actually be an effortless activity that helps you meet people, find out what they need and develop relationships that helps everyone involved. To accomplish that you need to learn how to blend or build rapport with people. Building rapport involves creating a sense…
  • How Testimonials help you pass Referrals

    28 Aug 2015 | 5:00 pm
    How Testimonials help you pass referrals: The post How Testimonials help you pass Referrals appeared first on Imagine Your Reality : Holistic Business Coaching.
  • How Scarcity Impacts your Work

    26 Aug 2015 | 11:00 am
    Courtesy of Pixabay In Scarcity, the authors make an interesting distinction between urgent work and important work. Urgent work is work that needs to be done because you’ve hit a deadline, while important is work that is high priority but may not have a deadline. Unfortunately, the authors note, that urgent work typically supercedes important work, because of the sense of scarcity that develops when the urgent work is being done in a time crunch. In Dealing with People you can’t stand, illustrate this concept in their own way when they show how the intent a person applies to…
  • How to develop good relationships with your employees

    21 Aug 2015 | 2:09 pm
    How to develop good relationships with your employees The post How to develop good relationships with your employees appeared first on Imagine Your Reality : Holistic Business Coaching.
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    B2B Marketing Blog | Webbiquity

  • How to Create the Perfect Lead Generation Form [Infographic]

    1 Sep 2015 | 2:53 am
    Marketers spend billions of dollars and thousands of hours each year developing compelling content, search-optimizing websites and blogs, fine-tuning their ad targeting, and engaging with influencers and prospects on social media. While these activities serve a number of purposes—establishing thought leadership, expanding brand awareness, improving customer retention—lead generation remains the top goal. So once you’ve attracted a prospective customer to your website, you’d really like them to convert into a (potential at least) lead by completing some sort of call to action:…
  • 20 Brilliant B2B Marketing and Digital Business Stats and Facts

    25 Aug 2015 | 3:01 am
    B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse). While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. Image Credit: B2B Marketing Insider The collection of facts and stats below shed light on this paradox, as well as other insights. Here are four key takeaways from this research for B2B marketers: • Sales people won’t disappear, but their role is changing,…
  • How to Use Social Media for Event Marketing [Infographic]

    17 Aug 2015 | 2:39 am
    Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. As noted here previously, trade shows and other live events remain one of the top three lead generation channels for B2B companies, despite the fact they’ve been around for a while (the first trade conferences were in the 1700s). But social media marketing, which emerged as a distinct discipline just eight years ago this month, has proven a powerful tool for maximizing the results from and investment in live event marketing. Growth in…
  • 35 Stupendous Social Networking Facts and Stats

    11 Aug 2015 | 2:58 am
    Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr,, the term is nearly synonymous to many for the big social networks. And with Google+ being deprecated, social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. Image credit: The Wonder of Tech Here are a few highlights from the social networks stats and facts below: • Everyone’s on…
  • This One Thing Has Become The New SEO Reputation Management Secret This Year

    4 Aug 2015 | 3:11 am
    Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. It is critical to maintain a solid reputation because an increasing number of consumers have started to use it as a way to dictate their purchasing behaviors and decisions. More and more consumers are now using social media and review websites to make all kinds of purchasing decisions. Therefore, it is imperative, as a business owner or marketer, to focus on improving and maintaining a healthy reputation in the marketplace. In this article,…
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  • If college football teams were digital marketing strategies
    3 Sep 2015 | 9:11 am
    Fire up the grill and grab your foam finger, because college football is back, guys! This glorious time of year allows us to up our beer intake, show some love for our schools, and spend entire Saturdays enjoying the greatest sport on earth. Plus, it inspires us to contemplate questions we wouldn’t normally consider: For example, if Alabama football was a marketing strategy, which marketing strategy would it be? Yes, even college football isn't safe from our marketing nerd-ery. So read on to see which teams match each strategy – and if you disagree with our choices (and you…
  • The Goldilocks Principle and email frequency: Finding just right
    2 Sep 2015 | 7:05 am
    No doubt you’re familiar with the children's story "Goldilocks and The Three Bears." You might not, however, be familiar with The Goldilocks Principle. Used in psychology, biology, engineering and economics, The Goldilocks Principle states that something must first have its extremes tested in order to determine the best possible middle ground – aka, just right. Makes sense, right? Finding a happy medium was a common thread throughout the Goldilocks story. The porridge she discovered? One bowl was too hot. One was too cold. But one was just right, so Goldilocks gobbled it up.
  • 3 sales-boosting holiday email tips for retailers
    1 Sep 2015 | 9:37 am
    If you’re in the retail game, you know that holiday sales can either make or break your year. In fact, 40% of annual retail sales are concentrated in the holiday season (Yahoo). And e-commerce sales during November and December are projected to hit a whopping $82 billion this year – that’s a 14% growth over 2014 (Statista). Along with all that exciting opportunity, however, comes a host of marketing challenges, especially when it comes to your email communications. Inbox competition is heaviest during the holiday season, so you have to pull out all the stops – and…
  • New feature! Easier importing with Audience Connect
    31 Aug 2015 | 4:38 pm
    It’s a new release day! The best part of a new release day (other than the full parade down Broadway, fireworks displays and tailor-made Springsteen anthem to commemorate the occasion) is that we get to share something we’ve been working on behind the scenes that will make your marketing life better. And today, that means Audience Connect. With Audience Connect, you can connect Emma to your favorite marketing services and bring your contacts directly into your Emma audience. It syncs automatically, so your email list will always be current without you having to go in and manually…
  • How a literary journal boosts readership with savvy email marketing
    31 Aug 2015 | 6:01 am
    The Oxford American is a non-profit, quarterly literary magazine dedicated to featuring the best in Southern writing. The award-winning magazine – founded in Oxford, Mississippi but now affiliated with the University of Central Arkansas and based in Little Rock – aims to document the complexity and vitality of the Southern region by collecting and distributing the original work of acclaimed writers, fine artists, photographers and musicians. The fall issue's cover photograph is "Here," by RaMell Ross. Most of the issues are general interest, with the exception of the annual…
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    Yodle Company Blog

  • Is It Time for You to Join the On-Demand Economy?

    3 Sep 2015 | 7:38 pm
    If you do business in a major metropolitan area, you may have noticed the equivalent of an “Uber for X” selling services like yours. Many small businesses have jumped into the on-demand economy, finding work through mobile sites offering everything from home repair to mobile beauty services. You’ll probably see a lot more opportunities like this in the future. CB Insights has found that companies in the local on-demand economy raised more capital last year than any other sector, securing $2.6 billion in funding. Should you participate in the on-demand economy, too? Here are some key…
  • Get Ready for the Post Labor Day Uptick in Business

    3 Sep 2015 | 7:01 pm
    While it may seem that small business owners never truly take a holiday (who, after all, would keep things afloat?), you should use this Labor Day to take a rest, plan a backyard bbq, or simply slow down. Why? Because new research shows that your small business will be bustling more than usual the day after Labor Day 2015. Read on and we’ll tell you why. In analyzing data from more than 300 million consumer-to-business phone calls, Marchex (a mobile advertising technology company) found that businesses receive a 34% increase in phone calls the day after Labor Day. Marchex reports:…
  • Have I Got News for You: Back to Work Edition

    28 Aug 2015 | 2:36 pm
    With Labor Day around the corner, it’s a great time to refocus on growing and improving your business. These timely news stories will make it easier, with actionable advice on creating a disaster plan, sharpening your customer focus, winning financing, and more. Get inspired by reading this latest edition of “Have I Got News for You,” a roundup of industry news that is just too helpful not to share. 4 Disaster Risks for Small Businesses: On the 10-year anniversary of Hurricane Katrina, experts say entrepreneurs can never be too prepared for threats. Being Picky about Customers Early on…
  • Social Media: Worth the Hype? You Betcha.

    Francesca Di Meglio
    28 Aug 2015 | 2:29 pm
    Social media – particularly reviews and user-generated content – is a necessity for small businesses. It fulfills the desire consumers have to engage with brands, helps build trust and respect, and can boost sales. Yet 34 percent of small business owners say they don’t think social media can provide value for their business, according to data from digital display software provider Enplug (source: Adweek). For some, social media seems like a lot of work when there are so many other things to do. Yodle alleviates these concerns by helping small business owners build and maintain their…
  • Got a Government Gripe? Here’s Why Online Reviews Matter More Than Ever

    28 Aug 2015 | 1:42 pm
    The airport security line is so long, and so slow, that you inevitably miss your flight. Where to go with that TSA gripe? Under a new agreement with Yelp, federal agencies can now claim or create Yelp pages. This means that posting complaints and feedback regarding federal services may result in an actual two-way dialogue–a significant improvement over the current situation, which feels a little like shouting into a black hole. The arrangement highlights just how important reviews–a platform for two-way dialogue– have become today. For small businesses, positive reviews on…
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    Crenshaw Communications

  • 5 Post-Summer Tips To Get Your PR Team In Gear

    Michelle Han
    3 Sep 2015 | 7:58 am
    PR agency and media relations people tend to work hard, relish summer Fridays and warm-weather vacations, and return to work with gusto when fall rolls around and clients suddenly seem to realize how much needs to be accomplished in the fourth quarter of the year. But even the most zealous communications pros can find it a challenge to return to high gear before their suntans fade. Here are our best tips for making the transition with your PR team once the summer has come to an end. Host a “back-to-school” breakfast or lunch. For journalists who cover a regular beat, it’s…
  • 5 Secrets To Getting PR For Labor Day

    Michelle Han
    1 Sep 2015 | 7:56 am
    Labor Day is right around the corner, and any PR pro knows the calendar provides built-in opportunities to promote your company or brand. Whether you “labor” in B2B public relations or work with a consumer technology company, these tips should be top of mind to earn a little media boost when the unofficial last weekend of summer rolls around. Labor Day sales, of course. For retailers and savvy consumers alike, the last weekend of summer is as synonymous with big sales as the Fourth of July is with fireworks. Make sure appropriate media outlets know about your Labor Day deals,…
  • 6 Learnings From A Negative PR Situation

    Dorothy Crenshaw
    26 Aug 2015 | 12:27 pm
    Tech PR pros and others have been buzzing about the recent, highly unflattering feature about Amazon in The New York Times. The piece has triggered debate about whether proactive PR can help prevent or respond to such a situation. Here are six key observations about a negative story in the making. Participate, but with caution. When media decide to cover a story, you can’t stop it, but if you participate, you can often exert some influence over the outcome. Don’t waste your time trying to muzzle employees or identify antagonists; journalists will find sources whether you like it or…
  • Beat The Clock! PR Adapts To Ever-Shortening Attention Spans

    Marijane Funess
    24 Aug 2015 | 7:32 pm
    If you want an edge in consumer and tech PR, it’s helpful to dabble in some smart prognosticating every so often. We’re taking the opportunity to look at what appears to be a trend guiding the way PR has to adapt – our ever-shortening attention spans. This is evidenced by reports of the “Goldfish Generation” with its “less than 8-second” attention span as well as a recent Pew Study which showed that 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop…
  • 5 Habits All PR People Must Break

    Marijane Funess
    21 Aug 2015 | 9:45 am
    PR is an ever-evolving field, as technology, social, and business mores change the way we do our jobs. Many SOP’s once deemed “must-do” for every practitioner have now become “must-don’t.” Here we examine some “highly ineffective” habits that may be holding PR pros back. Reaching out to reporters…in the wrong way. There are many ways to determine how individual reporters wish to be contacted. Smart PR people make it their job to know reporter preferences, since it can be the difference between developing an ongoing working relationship or…
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    Business 2 Community

  • Sleep Your Way to Greater Success

    Rick Goodman
    4 Sep 2015 | 9:30 pm
    Looking for some practical ways to be more productive, more engaged, more successful in your personal and professional life? I suggest you sleep on it—literally. Many of today’s professionals significantly undervalue the importance of sleep. They see it as wasted time, and aim for radical sleep schedules where they just get two hours each night, or perhaps eschew traditional sleeping altogether in favor of 20-minute cat naps throughout the day. The thinking is that this leads to less wasted time and more productivity, but that couldn’t be farther from the truth. Listen, I’m a doctor,…
  • Moving to a New Office? Remember These Tips

    Mark Healey
    4 Sep 2015 | 8:30 pm
    When your company moves from its current office space, no small detail can be overlooked. Your office says a lot about your brand, your company’s reputation and its perceived future. This is why it is important that the new space fits company needs, its culture and your customers’ perceptions. Keep the following concerns in mind as you think about moving to a new office. Office Size Office size is obviously a tremendous factor in deciding on your next location. Before deciding on anything, make sure to take a look at your company’s current growth rate. You must decide how long you are…
  • Here Comes (Real) Apple TV Are You Ready?

    Tom Farrell
    4 Sep 2015 | 7:12 pm
    There have been a number of recent articles speculating on the nature of the Apple TV launch that is taking place next month. So in the spirit of providing a public service in true Swrve style, let us boil down the three key takeaways from this coverage: It will feature a new, improved, motion sensitive controller It will probably support apps via some form of the App Store It will cost a fair bit more than previous The last point isn’t necessarily hugely relevant, other than to confirm that what we are about to see might become something of a game changer. The first two mean an awful lot…
  • How To Make Your Blog Go Viral (Hint: Promote It) [Infographic]

    Priya Florence Shah
    4 Sep 2015 | 7:10 pm
    A while ago, I wrote a post on the “7 Qualities Of Incredibly Viral Content” in which I outlined seven qualities that I noticed in content that goes viral. This was before I happened to start reading a book called Contagious: Why Things Catch On by Jonah Berger and realized that he talked about much the same thing in his book. If you really want to get a handle on creating viral content, go read this book. Every social media marketer and content creator wants to know the secret to creating viral content. But, aside from a few qualities mentioned in my article above and in Jonah’s book,…
  • Top 5 Pins: Labor Day Weekend Getaways

    Kerry O'Donoghue
    4 Sep 2015 | 6:57 pm
    Labor Day weekend is here, and for many the urge to get out of town has never been greater! If you are not sure how you would like to spend your three-day weekend, then try a new locale for a change of scenery. If you’re used to the beach, then why not head to the mountains for a camping trip? Stuck in the dry plains? Rent a home by a lake for some activities on the water. As the unofficial end of summer, it is important to end the season on a high note. Plan a weekend getaway that can only lead to good times! Check out these five places to escape to this weekend. 1. Camp Looking for a…
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    Insivia Marketing + Web Design

  • What is a 301 Redirect?

    10 Aug 2015 | 4:31 am
    Have you ever bookmarked a website page, forgot about it, and then tried to visit it again months later only to find that the link no longer works? It’s likely that you ran into a problem because the owner of the website changed domain names, but failed to use a 301 redirect to make sure you ended up in the right place. Avoid this causing this confusion on your own site by understanding what a 301 redirect is and when to use it. What is a 301 Redirect? A 301 redirect is a permanent redirect from one website domain to another. You’ve probably experienced a 301 redirect without even…
  • What is an SEO Audit?

    4 Aug 2015 | 5:31 am
    There are a lot of things that go into have an accessible, successful website. An SEO Audit will look at the factors that affect how many visitors your site gets, and will help you determine if that number is as high as it should be. What is SEO? SEO, or Search Engine Optimization, is how you adjust, index, and organize your content to attract more visitors to your site from search engines like Google, Bing, and Yahoo!. If you offer a service or are using your website to sell something, you want to be using SEO. Without it, you won’t reach the number of people you should be, and you won’t…
  • 5 Simple Tips for the Ultimate LinkedIn Lawyer

    28 Jul 2015 | 3:16 am
    LinkedIn is a great tool for law professionals because it’s the online version of the networking you’ve already been engaging in for years. Because word-of-mouth drives so much of a law firm’s business, and most social engagement now occurs online, LinkedIn is especially important for lawyers. Use these tips to make the best of your profile. Know Your Audience LinkedIn is unique in that it allows you to build a professional network that reflects your goals. If you’re searching for a job at a law firm, you want your profile to reflect your strengths as an employee. If you’re already…
  • Top 5 Pay Per Click Optimization Tactics

    23 Jul 2015 | 9:34 pm
    Optimizing a Pay Per Click campaign can be a long and frustrating task but there are certain tactics that can be taken in order to see immediate results. Below are 5 optimization tactics I suggest you look into in order to get your PPC campaign on the right path. 1. Landing Pages If your PPC ads are directing traffic to your homepage you may want to consider linking them to a custom-landing page. This can be one of the most effective ways to immediately improve your results. Your landing page should be very simple, nicely designed, have a clear call to action and focused on the product or…
  • Marketing Strategy vs. Marketing Plan

    23 Jul 2015 | 2:47 am
    So you’ve tried every marketing tip in the book, and you still aren’t seeing results. You’ve started a blog, engaged on social media, made videos, and done everything else you’ve been recommended. Despite your extensive efforts, you haven’t seen any increase in your business. So what’s the problem? The problem probably isn’t what you’re doing, but why you’re doing it. Even if you have a plan of what type of content you want to produce and when you want to release it, it’s not going to help you if the plan wasn’t preceded and informed by a strategy. Although “plan”…
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    Value Acceleration

  • The Brand Experience Myth

    1 Sep 2015 | 6:53 am
    Many brands continue to lose relevance, value and profitability. Much is written about how “marketing” needs to fix this. Talk abounds about consumer experience, purpose driven brands, etc. It’s all misdirected. I will accept that consumer experience and connection with your company’s purpose can create stronger brand loyalty. It’s the “icing on the cake;” not the cake itself. Harley Davidson has fierce brand loyalty others would “kill for.” How many consumers tattoo your company’s logo on their body and wear brand logos on their clothes like Harley owners? And yet a few…
  • Is There Really Anything Wrong With Amazon’s Culture?

    27 Aug 2015 | 6:44 am
    Following a widely read article in the New York Times purporting to show the true culture at, much has been written about how they need to change from their hard-driving, data driven culture. Poppy cock. Amazon, like many successful companies has a strong culture. It’s not for everyone. Does it work? Of course it does. How do I know even though I don’t work there and have never talked to anyone who does? Simple: The company is successful and people are lined up to work there. Does everyone want to work there? Of course not. Does the writer of the article in the New…
  • What Are They Thinking? Or Maybe They’re Actually Not

    25 Aug 2015 | 7:14 am
    Today’s post ties to several recent posts. I have slammed brick and mortar stores for expediting their own demise; I have talked about confusing activity with results in marketing automation systems; and mentioned the raising of the bar by some companies today when it comes to serving their customers. Today we are going to talk about a web-based company that seems to have figured out how to combine the worst of these together in one place. A few months ago we ordered a Kohler toilet online from We were diverted there from Since I knew we would have to order the…
  • And The Change Begins

    18 Aug 2015 | 7:02 am
    Back in June I questioned the viability of the Uber business model in terms of “what’s in it for the driver,” and my belief that drivers would become scarce. Maybe I was on to something. At the end of July Uber announced a lease program for Uber drivers. This program allows drivers to lease, maintenance included, a two-year old, mid-sized car for about $150/week plus a $250 deposit. If the driver wants out of the contract before the three years are up, all they lose is their $250 deposit. This seems to me an excellent fix as the operating costs are now fixed and known. The…
  • The Stupidest Rebranding Ever?

    13 Aug 2015 | 6:31 am
    Well, at least as far as I can tell, this will rank as the top mistaken rebranding effort ever. The new CMO of Flextronics, Michael Mendenhall, has decided the company should rebrand itself as Flex. I do not care that he was CMO for HP (a company that has seen an amazing decline in its stature over the last few decades, and for sure during his tenure), or that he spent 17 years at Walt Disney. This is just dumb in my opinion. (And is already taken.) Why are they doing this? Well, I could be cynical and say that is what most CMOs do when the come on board, and Mr. Mendenhall has been…
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  • The Two Dangerous Words That Are Killing Our Creativity and Innovation…

    27 Aug 2015 | 10:45 am
    I’m writing a new novel and I’m scared. My fingers are pounding the keyboard but they shiver. Not because of the writing venture itself, which is better than sex, but because of the two most harmful words known to the English language: Political Correctness. As I write thousands of words everyday, my mind chatter gets in the way, scaring me shitless: Can I write about this? Can I use a character like that? Can I make that statement? Can I criticize this ideology without facing danger? Questions no real artist and storyteller should ever ask himself, unless he lives in North Korea…
  • 3 New Lessons I’ve Learned From Self-publishing My 3rd Book

    22 Jul 2015 | 9:53 am
    Getting a book into the world is really like delivering a baby. You care 24/7 for it, make sure it gets the best treatment and then you punch it for not performing well. Now seriously. I’ve just released my 3rd novel, a space opera called Fear The Liberator. Thanks to my email list, the book’s doing better than the first since I have already 7 person reviewing it on launching day. Doesn’t sound much, but seven good reviews are sooo much better than zero. Y’know, social proof and all. Now to be honest, my first two books flopped, partly because I didn’t have any…
  • 3 Major Storytelling Lessons from Game Of Thrones’ Devastating Season Finale

    16 Jun 2015 | 1:55 pm
    When I checked my Twitter feed a few days ago, I found it flooded with pissed-off tweets about the last episode of Game of Throne’s fifth season. Watchers wrote angry blog posts, took their rage to the social media platforms and announced their boycott. Seriously, the intense finale episode has proved that even in its fifth season, Game of Thrones knows how to ruffle feathers. If you think you’re know where this story is going, buckle up and crash into uncertainty. I want to share with you the 3 major story lessons from this greeeeat series. Trigger warning for the perpetually…
  • 3 Unusual Ways to Become a Better Storyteller

    3 Jun 2015 | 11:29 am
    Storytelling is one of the most useful skills in today’s world. You don’t have to be a drunk fuddy-duddy snoring in the recliner, starting with… “When I was your age, I already had two kids and used to….zzzzzzzz.” Nope. Whether you’re pitching yourself and your idea, marketing a service or writing a sci-fi book with war hipsters, storytelling is THE skill to sell. But how to learn it the best way? Countless books have been written, countless samey samey advice has been tossed out. Let me enrich your arsenal with my personal storytelling tips……
  • Learn From My 6 Stupid Self-Publishing Mistakes

    6 May 2015 | 12:10 pm
    Some indie authors write their debut book and it sells like starcakes. Their Amazon rank shoots up the stratosphere and makes lots of starbucks. The author’s eyes go bling bling, and I’m thinking: if they can do it, I can do it. And I can do it better. Maybe, maybe not. I’ve got two books out and a third in the launch pod. My sales are so low I can’t even pay my internet flatrate. You see my Amazon report and want to pity-throw food stamps at me. Thank tech I’m still doing my full-time illustration work. Still, writing is my passion, so I continue shipping new books and keep…
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  • This Week’s Assignment

    Naomi Dunford
    30 Aug 2015 | 9:27 pm
    Let’s talk about profitability. In an ideal world, every single activity in your business would lead to immediate money in your pocket. Post a tweet? Ka-ching! Send up a new blog post? Ka-ching! Organize your desk? Ka-ching! This is what we all secretly wish a magical genie would make possible for us. (Well, truthfully, not me. I’d prefer the Ka-chings! to arrive, well, just because.) In your business, you kind of know what activities are profitable for you. Generally, there are a few core things that either make you money now or demonstrably make you money on a regular basis. If…
  • How Innovative Are You Willing To Be?

    Naomi Dunford
    27 Aug 2015 | 8:33 pm
    Innovation has become a weird word. It conjures up images of inventing the next iPad, or revolutionizing an industry, or doing something so epic that IT. CHANGES. EVERYTHING. But it didn’t always mean that. It used to also mean “figuring out a way to do something you didn’t think could be done.” Sure, inventing Post-It notes was innovative. But so is bartering with a web designer so you can get that $1,500 website without having to pay the cash you don’t have. So is taking a laptop with a broken screen and plugging a used, $50 monitor you got on eBay into it.
  • The Only Sure Thing In Business Is …

    Naomi Dunford
    25 Aug 2015 | 6:57 pm
    If there’s any question I hear at least once per week, it’s this: “How do I know if my idea for my [business/product/viral blog post] will work?” That’s a valid question. No one wants to intentionally put years of hard work into a business and have it fail at the end. Here’s a secret for you: Most businesses don’t “fail.” I’ve been running this website since 2006. (Damn!) Out of all the blogs and small business ventures I remember in the first, say, three or four years of being online, I’d say 10% of them are still around…
  • “More” Is Not A Business Plan

    Naomi Dunford
    19 Aug 2015 | 10:32 pm
    Today someone asked “How do you know what numbers to pick for your business targets?” (This was asked in response to an earlier post, If You Don’t Have This, You Don’t Have A Strategy.) In that post I talked about how people who succeed generally have some form of a concrete plan, with specific checkpoints and numbers included. For example, they’re going to get their list to 2,000 subscribers before they launch their first product. Or they’re going to write two books and then get on the speaker circuit. Or they’re going to build a platform of 25,000…
  • What Is Warm Traffic? (And What Should You Do About It?)

    Naomi Dunford
    18 Aug 2015 | 7:56 pm
    Welcome to “I Don’t Get It” Wednesday, where we take a marketing-related topic that everybody’s talking about and explain it using short words. In today’s edition, we tackle “warm traffic.” What Is Warm Traffic? The very short answer is that warm traffic is what we call visitors who have some level of familiarity with you. Cold traffic, on the other hand, doesn’t know who the hell you are and couldn’t pick you out of a lineup. (Warm traffic may not necessarily be able to pick you out of a lineup either, but at least they’ll have some…
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  • CommuniCon, San Francisco (October 6th, 2015)

    Richard Millington
    3 Sep 2015 | 9:45 am
    Over the past few months we’ve been highlighting how you can use proven principles from social psychology to optimise everything you do to build communities. This includes improving every message you send out, every activity you organize, how you onboard members, foster a powerful sense of community, and plenty more. I’m happy to have the opportunities to share the best of these tactics at ComuniCon on October 6th in San Francisco. During my keynote talk, I’ll share my favourite universal principles for increasing engagement in a broad range of communities. I feel…
  • The 6 Gibbs Characteristics And Provoking A Defensive Response

    Richard Millington
    2 Sep 2015 | 6:52 am
    A warning provokes defensiveness on behalf of the participant. It’s the least effective way to change behavior. Gibbs lists 6 characteristics that will provoke a defensive response; being critical, controlling, guarded, aloof, superior, and dogmatic. A warning covers at least 3 (criticism, controlling, superiority). Once you warn a member, they can’t change their ways without first changing taking a hit to their self-concept. Most people won’t do that. They’re far more likely to protect their self-concept and continue (or increase) acting that way they have until you remove them. In…
  • So You’ve Been Hacked

    Richard Millington
    28 Aug 2015 | 9:40 am
    Your members don’t care how or why their private information was published online. They don’t care what steps you’re taking to secure the site or make sure it doesn’t happen again in the future. And they certainly don’t care how upset or violated you feel about it. They only care how likely they will be hurt socially or financially. Any message you send after a hack that doesn’t tackle their core questions is a waste of oxygen. E.g. Will my friends/colleagues see my embarrassing pictures or compromising e-mails?  Will I be charged for things I didn’t buy? Will my husband/wife…
  • Every Member Has ‘Tells’ That Help You Increase Engagement

    Richard Millington
    27 Aug 2015 | 1:29 pm
    If you read the archives of Waiter Rant (circa 2006 – 2008), you quickly notice Steve can read his customers incredibly well. Within moments of entering a customer he’s sized you up and knows what you want. Some want the experience, some want to be left alone, some want their status reaffirmed. Every customer walking into that restaurant feels they are unique, but with enough experience and enough data-points they all fall within a handful of archetypes. Managing any type of social group is similar. Once you’ve seen enough members you can spot their tells. You can…
  • When Is The Best Time To Publish?

    Richard Millington
    26 Aug 2015 | 10:15 am
    Some time ago we discovered sending messages at fixed intervals led to a bigger audience. We trained the audience when to listen. This helped us plan content calendars Then the internet (and sites like Mashable/Lifehacker/BoingBoing) discovered higher post frequency was strongly correlated with higher levels of traffic i.e. the more you speak, the more people receive the message. We combined both lessons to create a monster. The content calendar triumphed over the message. Posting at increasingly short intervals became more important than having something important to say. This…
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    Personal Branding TV

  • Ann Handley – Reach Personal Branding Interview Series

    28 Aug 2015 | 11:31 am
    REACH PERSONAL BRANDING INTERVIEW SERIES – September 2015 Everybody Writes – Your Go-To Guide to Creating Ridiculously Good Content   On September 24, 2015 at noon EDT, William Arruda, founder of Reach Personal Branding, will interview Ann Handley. If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means we are all writers. In this interview Ann tells us why writing matters more now, not less. Discover Ann’s reference list of resources and other content tools to help you produce your best work. In this interview, which will be…
  • Dr. Samantha Collins Interview – Reach Personal Branding Interview Series (second interview)

    5 Aug 2015 | 10:29 pm
    REACH PERSONAL BRANDING INTERVIEW SERIES – August 2015 Radio Heaven – One Woman’s Journey To Grace Click the microphone to listen to the audio replay >>>   On August 13, 2015 at noon EDT, William Arruda, founder of Reach Personal Branding, interviewed Dr. Samantha Collins for the second time*. For anyone who’s ever been told they can’t have it all, Radio Heaven powerfully captures the story of one woman growing up on a rough housing estate in England, to living the dream in California and adopting a little girl called Grace from war torn Dominican Republic of…
  • Gretchen Rubin – Reach Personal Branding Interview Series (third interview)

    24 Jun 2015 | 10:40 am
    How to Make and Break Our Habits — to be happier, healthier, and more productive Click the microphone to listen to the audio replay >>>   Gretchen Rubin is the author of several books, including the blockbuster New York Times bestsellers, Better Than Before, The Happiness Project, and Happier at Home. Her books have sold more than two million copies worldwide, in more than thirty languages. We’re thrilled as this is her third Reach Interview! In this interview based on her new book How to Make and Break Our Habits — to be happier, healthier, and more…
  • Dorie Clark Interview – Reach Personal Branding Interview Series (second interview)

    31 Mar 2015 | 2:30 am
    Stand Out: How to Become a Recognized Expert In Your Field   Click the microphone to download the audio replay >>>   HBR and Forbes contributor Dorie Clark joins us again to show you how to develop breakthrough ideas and build a following around them! Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that’s simply not true anymore. To advance your business or your cause, you have to inspire others to listen and take action. In this interview based on her new book Stand Out: How to Find…
  • Lani Peterson – Reach Personal Branding Interview Series

    9 Mar 2015 | 2:49 pm
    __________________________________________________________________________________ THE INSIDE STORY: “What to Know Before You Tell”   Click the microphone to download the audio replay >>>   William Arruda interviews Lani Peterson on Thursday, March 19, 2015 at 12:00 noon Eastern-US-NYC We’re hearing a lot about storytelling these days. Companies are hiring storytelling experts to help them engage customers. Leaders are bolstering their storytelling skills to engage their teams. Career-minded professionals are seeking out the ideal formula for building and delivering a…
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    Digital Gossips by Munaz

  • Google Wants to Kill Apps? Yes

    Munaz Anjum
    3 Sep 2015 | 5:26 am
    Today, our mobile screen occupies many apps. In fact, we have a screen full of different apps. While it may not transpire exactly I’m about to share, undoubtedly we’ve been led to believe that there is an app for almost everything. Healthcare is not an exception to this. According to ‘Markets and Markets’ report, free apps constitute almost 90% of the download market of healthcare applications, and the global mobile healthcare market is poised to reach $20,683 million by 2018 at a CAGR of 26.7%. Is there any business opportunity? Yes, there is. It is projected that over 268…
  • Content Marketing – Hype & Hypocrisy!

    Munaz Anjum
    26 Aug 2015 | 3:00 am
    It’s been a decade since I started my career in the digital media. It’s an industry where Google rules and is everywhere and is in everything. With SEO hype come marketers. They have eyes bigger than their stomachs. The way they chase Google reminds me of Mickey Mouse cartoon of my childhood. And, I really mean it. From time to time they repackage their strategy and thus make a whopping business. Their biggest revenue comes from patented SEO tools/software they sell, that never guarantees anything beyond some insights. Different subscribers tell different stories while trying to…
  • Why Web Design Is One Of Your Best Bets For Getting Rich In 2015?

    Munaz Anjum
    23 Mar 2015 | 4:52 am
    If you are looking forward to get rich using your skill of web designing then you are on the right track, at least for the present. The importance of web designing has been growing in the market especially because of the expansion of ecommerce all around the globe. Web designing is the act of developing a website. Therefore, web designers are often also known as web developers. Outline: A web designer’s profession gives a lot of advantages including doing what you love, helps use your own creativity, work from anywhere, work anytime and above all make a lot of money. Here are some of the…
  • Is Your Website a Semantic Search Engine Friendly?

    Munaz Anjum
    17 Mar 2015 | 3:00 am
    There is a ton of post we see on semantic SEO. Many of us even blindly fall prey to these pieces without even realizing whether or not a website we build is a semantic search engine friendly (SSEF). I don’t see any logic for a semantic SEO if a website lacks all the nuts and bolts required for a semantic search engine. This is analogous to people riding bullock carts and aim high at winning against the super racing vehicle riders. Verily, stupidity has no bounds!   We go behind some industry stalwarts’ tips and tricks to bait the search engine. Nevertheless, we…
  • The Internet of Things (IoT) And Bottlenecks Within Organizations

    Munaz Anjum
    3 Mar 2015 | 4:26 am
    Is 2015 a year of digital transformation (DT)? More often than not, we hear people saying the whole digital experience is changing. Users’ behaviors and customers’ expectations are changing too. Is there any ounce of truth, or just a hype? Yes, there is absolute truth what they say. We are seeing how usage of social media is grown and so is our behavior to share every minute update. In reality, social media has jump-started the sharing and collaborative economy. E-social bonding and tons of data being updated on the cloud every second are occupying a larger space than ever before.
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    BlogNotions - Marketers

  • How To Win The Heart of Generation-Z Shopper?

    Francisco Perez
    4 Sep 2015 | 4:31 am
    “Generation Z” is a term that with every year we meet in media more and more frequently. It is used for describing the new generation of shoppers – those who were born in 2000s and who perceive Internet and online shopping as something that existed in their lives forever. No wonder that today, when they are old enough to have their own pocket money, they are becoming the most active sector of shoppers. Image source – According to Business Intelligence research conducted by Forrester in 2013, a regular Generation-Z teenager spends in Internet…
  • Turn Your Content into Multimedia

    Francisco Perez
    3 Sep 2015 | 4:35 am
    It’s modern wisdom that good marketing and good content go hand-in-hand, but it’s equally true that today’s busy audiences don’t have the time or attention to devote to reading long blog articles. While we can practice some tricks of the trade—like using small paragraphs, bulleted lists and bolded text—this isn’t the best method of catching the reader’s eye. Instead, convert your content to multimedia to deliver the same message in visually appealing, digestible chunks, and to encourage your readers to interact. Here’s how you can make the…
  • Convert Old Content To eBooks And Generate More Leads Using Beacon

    Francisco Perez
    2 Sep 2015 | 5:01 am
    If you search around on the internet about how to generate content and leads, one of the things you will most likely bump into is repurposing content or recycling older content that you already have in your archives. Recylcing older content to a “lead capturing” strategy is a good way of buidling your list while at the same time getting your valuable content that is probably hidden out there, again. Think of this a some sort of a win/win situation. You convert your old blog post into “something” valuable and offer it to your visitors as an incentive to subscribe to…
  • No one wants to be sold

    31 Aug 2015 | 8:30 am
    Here’s a truth we seem to want to ignore — no one wants to be sold. Ever. Think about some of your favorite stores.  Beyond the merchandise they have – what do you love about going there?  Odds are your favorite stores became your favorites because of the experience you had.  So you go back time and time again. Now – forget about your favorite stores for a minute.  If I asked you to describe the ideal encounter with a salesperson, what would you envision?  Is it the salesperson that follows you around on the floor, repeatedly asking you if you…
  • The Exciting But Highly Demanding Roles Of The Link Strategist

    Francisco Perez
    31 Aug 2015 | 4:16 am
    Creating online content is basic need for every business. People must know of the existence of your business or website in order for it to be of any benefit. It is really to get this attention if you do not have high quality online content. This is why your online content team is constantly on the go creating the interesting articles and social media posts that capture attention of the highly volatile worldwide web. People online do not have a very good attention span because they are constantly navigating from one tab to the other one. If you have that good content that is bringing in…
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    Digital, Branding, Experiential & Promotions Insights | Moosylvania Blog

  • A Checklist for Successful (and Creative) Email Marketing

    Greg Vogler
    3 Sep 2015 | 7:21 am
    Marketing evolves. And typically, creative evolves shortly thereafter. Print went from simple, uninspired product shots with benefits to (if you can find a magazine) idea-laden executions. TV used to simply communicate the product and its benefits. Then TV became a playground for creativity. Now, video stories are being told on websites, social and the list goes on and on.When new marketing platforms arise, their evolution is remarkably consistent. It starts in a base, formulaic way; then brands rush to the platform, the formulas stop working and creativity is summoned to break through the…
  • Pitching to Win – Four Tips of the Trade

    AnneMarie Greene
    27 Aug 2015 | 9:00 am
    Is it a pitch? The answer to this question is one of the most dreaded in the agency business. We’d much prefer to be awarded a project based on our credentials, past experience or even client recommendations. However, that’s not reality. But the “pitch” doesn’t have to evoke so much fear, either. It’s all in how you look at it. For me, I think of every pitch as a unique opportunity to tell our agency story. To share what makes our work special and working with us, rewarding.Here are a few tips from someone who’s written her fair share of proposals, some of which yielded new…
  • 5 ways to be creative AND hit your objectives with a limited budget

    Kelly Strecker
    13 Aug 2015 | 6:00 am
    We’ve all been there – you’ve just been briefed on a great, new project and the client ends the briefing with, “Listen, we have a limited budget and we’re WAY behind schedule, but we want to see the absolute best work possible with tons of options – thanks!!”So now what? How can a team be efficient, cost-effective and deliver impeccable work? Even though it seems impossible, here are a few tips to point your team in that direction.Set expectations early. With quick turn projects, it’s imperative to set expectations on budget, timeline and deliverables. This step ensures…
  • In Brainstorming, Sometimes Smaller is Better.

    Dan Coleman
    6 Aug 2015 | 8:34 am
    You probably know the drill. A big project comes in or there’s a new business opportunity or it’s planning season again. It’s an all hands on deck kind of situation. So naturally you get all your biggest creative thinkers in one room to start hashing things out, right? Well, maybe.But before you squeeze a dozen of your best and brightest brains into one cramped conference room, consider the alternative. Consider breaking that big group into several smaller groups. Because, in brainstorming, fewer can often be more.MORE involvement.In larger groups, you spend a lot of time going around…
  • The Consumer is Dead: Brand Marketing in the Information Age

    Rachel McInnis
    30 Jul 2015 | 6:00 am
    I’m trying to remove a word from my vocabulary. It’s outdated and has bad connotations. That word is consumer.When you think of consumers, in the truest sense of the term, they exist simply to live in a cycle of buy and use, buy and use, buy and use. They’re a one dimensional part of a marketing strategy. And as an idea, they’re has-beens.To put it in context, let’s think back to how it was before the idea of the consumer was relevant. Society was mostly agrarian and people were a lot more self sufficient, only buying the things they could not grow or make. (Think what a big deal it…
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    Pamorama | Social Media Marketing Blog

  • 12 Secret Facebook Features Every Marketer Should Use

    Pam Dyer
    29 Aug 2015 | 4:47 pm
    Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content. Coupled with their comments, messages, questions, issues, etc., the time spent managing your page can grow exponentially. The team at Post Planner created the great infographic at the bottom of this post that highlights some secret Facebook features that you can leverage to avoid being overwhelmed. I’ve expanded on their suggestions…
  • 8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)

    Pam Dyer
    12 Jul 2015 | 4:42 pm
    Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. It is crucial to growing awareness for your products and services, so it’s important to get off on the right foot or you risk alienating your audience entirely. You never get a second chance to make a good first impression. First impressions are quick, powerful, and enduring…
  • A Comprehensive Guide to Your Social Media Image Sizes

    Pam Dyer
    28 Jun 2015 | 4:45 pm
    Make an impact with your social media images! Harnessing the power of images makes your social media marketing more powerful and memorable. You’re probably already using the visual elements of your brand on your social media channels. If you want them to have an impact, they need to be the correct size for each platform so they maintain their clarity and proportions — otherwise you risk appearing unprofessional. Profile Image Dimensions for Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, YouTube, Tumblr, and Vine The skillful use of images and photos can turn…
  • How to Foster a Cohesive Social Media Brand

    Pam Dyer
    7 Jun 2015 | 3:06 pm
    Are you using social media marketing to extend your brand’s reach? If so, you’re probably using more than one platform. Twitter and Facebook are the most prominent social networks, but others like Pinterest, Google+, LinkedIn, YouTube, and Instagram are very valuable channels as well. When you’re managing multiple profiles, it’s vital to present a cohesive and consistent brand message across all of them. If not, you run the risk of creating brand confusion and disseminating mixed messages to your audience. Your brand defines you and communicates your brand’s…
  • 15 Fantastic Books on Social Media Marketing

    Pam Dyer
    16 May 2015 | 3:48 pm
    Do you want to learn more about social media marketing? You’re not alone. By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. It’s more important than ever to master the essentials of how to attract and retain an audience for your brand. New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. Best practices are constantly evolving, and staying up to date with the latest…
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    The Effective Marketer

  • Value is Not Benefits

    Daniel Kuperman
    20 Aug 2015 | 3:44 pm
    I was recently reviewing some content that a product marketing manager had created and we were discussing it in light of an upcoming product launch. The discussion that ensued reminded me that for junior product marketing managers it sometimes can be too easy to fall into the product features trap and lose sight of what a product marketer brings to the table as it relates to messaging and positioning. What I told that product marketer at the time, and something I still believe in, is that anyone can write. Creating a piece of product collateral is easy. Just take whatever the product team…
  • The Big Myth About Buyer’s Journey in the Digital Age

    Daniel Kuperman
    28 Jul 2015 | 8:31 am
    Last week I attended a webinar presented by SiriusDecisions and Alinean titled “ SiriusDecisions Interview: Death of the B2B Sales Rep?”. It basically reinforced some concepts I already knew and presented some new interesting stats from the research that SiriusDecisions has done recently. If you know anything about SiriusDecisions these guys are the top analysts when it comes to B2B sales and marketing. Here’s what you need to know about the content they presented: Don’t believe the 67% stat quoted everywhere Sales people matter more than your digital assets Your sales enablement and…
  • A Primer on Sales Competitive Battle Cards

    Daniel Kuperman
    27 May 2015 | 9:11 pm
    Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing. If your company hasn’t created formal battle cards (aka kill sheets, competitive cards, competitor takeout), it will at some point, as this is typically one of the first things sales teams ask. Who creates the battle cards can vary, sometimes being a function of product management, other times of product marketing, or even at larger companies a separate competitive team which focuses exclusively on analyzing competitive offerings. So for the…
  • What Marketing Org Charts Tell You About The Business

    Daniel Kuperman
    10 Aug 2014 | 9:27 pm
    Organizational charts are an interesting thing. Every company has an official one and also a few “unofficial” charts. Look at how people are structured and what the reporting structure looks like and it will tell how the company is run, what is important to them, and how they think about their product and services and the market in general. Although it seems that for certain departments the org chart doesn’t vary much (take finance, sales, even engineering), for Marketing departments the org chart can be all over the place. Marketing is probably an area that changes more…
  • Marketers Need to Get Their Stories Straight

    Daniel Kuperman
    9 Apr 2014 | 1:13 pm
    As marketing professionals we all know the importance of storytelling, and with the current hyper-focus on all things content marketing, being able to tell stories is not just a requirement for modern marketers,  but is magnified by the different ways in which your stories can be disseminated. The interesting thing is that according to a recent survey by the Content Marketing Institute (B2B Content Marketing – 2014 Benchmarks, Budgets, and Trends–North America), although 93% of B2B marketers report using content marketing as part of their marketing strategy, only 42% of B2B…
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  • Where Is The Internet Of Things IOT Headed Next? #interactive #infographic

    Dr. William J. Ward aka DR4WARD
    3 Sep 2015 | 4:40 am
    Where Is The Internet Of Things IOT Headed Next? #interactive #infographic Click on the image to get the interactive infographic and then click on the different sectors. Beecham Research I look 4Ward to your feedback. Keep Digging for Worms! DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be found…
  • How Are Business And Startup Recruiting Becoming More Like College Athletics Recruiting? #infographic

    Dr. William J. Ward aka DR4WARD
    3 Sep 2015 | 4:09 am
    How Are Business And Startup Recruiting Becoming More Like College Athletics Recruiting? #infographic Jobvite I look 4Ward to your feedback. Keep Digging for Worms! DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be found here: Find DR4WARD resources on Pinterest:…
  • How Important Are Search Results And Online Reviews For Decision Making? #infographic

    Dr. William J. Ward aka DR4WARD
    3 Sep 2015 | 4:03 am
    How Important Are Search Results And Online Reviews For Decision Making? #infographic Moz I look 4Ward to your feedback. Keep Digging for Worms! DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be found here: Find DR4WARD resources on Pinterest: Follow DR4WARD on…
  • What Does Hiring And The New Job Hunt Look Like Today? #infographic

    Dr. William J. Ward aka DR4WARD
    1 Sep 2015 | 4:33 am
    What Does Hiring And The New Job Hunt Look Like Today? #infographic Jobvite I look 4Ward to your feedback. Keep Digging for Worms! DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be found here: Find DR4WARD resources on Pinterest: Follow DR4WARD on…
  • Why Is Content Marketing King In The Buyer Journey? #infographic

    Dr. William J. Ward aka DR4WARD
    1 Sep 2015 | 4:09 am
    Why Is Content Marketing King In The Buyer Journey? #infographic IBM and The CMO Club I look 4Ward to your feedback. Keep Digging for Worms! DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be found here: Find DR4WARD resources on Pinterest: Follow DR4WARD on…
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    Construction Marketing Made Simple!

  • The Conversation About Your Website We Should Be Having

    31 Aug 2015 | 10:29 am
    This was yesterday’s weekly newsletter but I thought it made sense to share with everyone. If you aren’t on the list of weekly goodness, then join our Sunday Morning Memo newsletter by clicking here. As the summer days start to wind down, many of you will seek the shelter of office life to plot and plan the rest of this year and 2016. Part of that planning may, strike that, should involve changes to your website. If you like what we’ve done and you are thinking about calling us, here’s the inside scoop on how a certain portion of our call will go: During every…
  • Contractor Marketing Begins With The Business Card

    24 Aug 2015 | 8:08 am
    Contractor business cards might seem like a no-brainer. You hop onto a discount printing website and order a couple hundred for about $5, right? Premade template, name and phone number, and you’re done. Well, you could choose to do it that way, but if you would like a contractor business card that helps build your brand and bring in business you can create a design that is much more effective. Professional Design Invest in a professionally designed business card that coordinates with the rest of your marketing materials. Your professional logo – if you…
  • SEO, Responsive Websites & Search: We’ve Forgotten the Reader!

    19 Aug 2015 | 6:04 am
    This post is a bit of a rant, a rant meant to get you back to focusing on why you have a website…and it’s not to attract search engines. Your website is meant to sell, it’s meant to educate and it is meant to position and present you as the best source possible for your prospects. Construction marketing and website design shouldn’t be about serving two masters, you should focus on the reader and the rest will come! The post SEO, Responsive Websites & Search: We’ve Forgotten the Reader! appeared first on Construction Marketing Made Simple!.
  • Contractor Marketing Tip: Using Photos The Right Way on Your Website

    17 Aug 2015 | 4:59 am
    This was the topic of my newsletter I sent out to my subscribers yesterday. I thought it was important so I want you to have it too. If you aren’t subscribed to our construction marketing email newsletter, click here to get signed up, it’s free! I hope you had a great week and you are getting some down time this weekend. Today I want to talk about a topic that has come up a lot here at Darren’s, and thats images. The use of images on websites and social media has exploded. Today I want to talk about image use on your website, so here goes. Each element of your website design…
  • Contractor Marketing Swipe File Tip: Steal This Font Tip Now!

    27 Jul 2015 | 6:54 am
    The contractors I speak to each week who are trying to differentiate themselves from their competitors could stop a team of oxen. Problem is, there is only so many ways you can build a deck, only so many ways you can make a kitchen remodeling client feel special, or provide “the best customer service experience” in the trades. At the end of the day, nothing you say to a prospect either in person or online is going to be that much different. But I have an idea on how to show it… A few weeks ago I had a cold, I was miserable and stuck in the house. Summer colds suck and I…
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  • Responsive Website Design – Aren’t All Websites Responsive to Visitors?

    John Vargo
    3 Sep 2015 | 11:00 pm
    When one hears the term “responsive website”, the question often comes to mind, “Aren’t all websites responsive?” Well, no.  A responsive website refers to the capacity for the site to change its layout/format to optimize the visitor experience when using mobile devices such as smartphones and tablets.  One may not recognize a responsive website, however, you certainly know when a website is not responsive because its layout is difficult to read or has formatting problems when viewed, for example, on your smartphone. “A responsive website refers to the capacity for...
  • The Theme for the September 2015 Tasting Menu is World Cheese Tour

    Cindy McGovern
    1 Sep 2015 | 12:59 pm
    Here is a sampling of a few things we have going on this month at Webolutions: ~ Annual Company Picnic on September 12th ~ ~ Google Breakfast on September 24th ~ ~ Make a Wish Kickball Tournament on September 26th ~ We moved into our new office on June 26th. If you haven’t seen our new office, you definitely need to attend the Google Breakfast Event on Thursday, September 24th and afterwards stop by our new place. If you have never been to our office, I will let you in on a secret……we have... Read More The post The Theme for the September 2015 Tasting Menu is World…
  • ColoradoBiz Magazine Selects Webolutions for 2015 Top Company Recognition

    Jody Martin
    10 Aug 2015 | 5:34 pm
    For the second consecutive year, Denver digital marketing agency Webolutions, has been chosen in the top three for ColoradoBiz Magazine‘s Top Company Award. Top Company Award Finalist “We are grateful to our amazing clients and the Denver metro business community who allow us to succeed simply by living our passions every day. We believe in making a positive difference in people’s lives. ColoradoBiz Magazine’s Top Company Award celebrates companies who strive to achieve this,” said Webolutions CEO John Vachalek. “The criteria for nomination includes client performance,…
  • Build Positive Shared Experiences = Priceless

    John Brackney
    10 Aug 2015 | 1:54 pm
    The shared experience. Priceless. Just consider the precious moments in our professional and personal lives where we are connected with someone who was with us or experienced the same or similar event. We often think of the shared experience of joyful events, ceremonies, vacations and accomplishments. They are worthy of reflection and yearning to repeat them and we’re pleased when others join “the club”. Some of the strongest shared experiences come under unfortunate, harsh and even tragic circumstances. These, although we wish no one to join us, often create the... Read More The post…
  • MissionMode Content Generates Valuable Leads

    Jody Martin
    10 Aug 2015 | 11:41 am
    These days B2B marketing is very content intensive. Vendors have to understand the needs of their target market and continually create content that addresses key pain points and offers useful solutions. Webolutions partners with MissionMode, a leading supplier of crisis and incident management and mass notification software solutions, to create and distribute content to fuel their lead-generation pipeline. Create a Content Plan Webolutions works with the MissionMode team to identify their primary business objectives and content gaps. Then we manage an ongoing content development plan that…
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    Austin & Williams

  • So long Summer!

    Jessica Guidoboni
    2 Sep 2015 | 1:52 pm
    In an attempt to soften the blow of the last summer Wiener Wednesday Barbecue, we enjoyed ice cream cones and ice cream sandwiches after lunch. Everyone really appreciated the surprise from the accounting team, especially art director Mark Russell.   The post So long Summer! appeared first on Austin & Williams.
  • Design versus Concept in Advertising

    Larry Baronciani
    31 Aug 2015 | 7:28 am
    Design is defined as “to plan and fashion artistically or skillfully.” Concept is defined as “a general idea or notion; a plan or intention.” When we think about design, we don’t always think about concept. But to create a stronger design, you  should really start with a strong concept. Sure, there is something to be said about seeing a nicely designed ad or brochure that makes us want to pick it up and read it, but if there is no message or story that then engages the reader, the design isn’t much more than pretty pictures. When it comes to advertising, “concept” is often…
  • We Had a Ball (Literally) at Our Website Launch Party

    Jessica Guidoboni
    27 Aug 2015 | 8:12 am
    When the new Austin & Williams website went live, there was only one thing left to do: Celebrate! And celebrate we did, in style, at Crest Hollow Country Club’s Coral Beach. It was the perfect setting for our mid-August festivities with lots of food, fun and games, lovely waterfalls and exotic palm trees all around us and sand between our toes. Our more energetic colleagues kicked off their shoes and ended the evening with some very exciting (if not exhausting) games of beach volleyball, while the rest of us cheered them on. It was a very happy hour (or three) for one and all! The post…
  • Rebranding: An Eight-Step Strategy

    Lisa Liebman
    24 Aug 2015 | 7:23 am
    Take a step-by-step walk through the strategies one credit union recently employed to rebrand itself to reflect its modern identity. This guided stroll through process, execution and results serves as a solid case study for other CUs that are considering rebranding themselves. Hudson Valley Federal Credit Union (HVFCU) is a $4.1 billion not-for-profit financial institution that recently rebranded to better reflect its growing relationship with consumers and businesses in its upstate New York markets. The decision to rebrand was not undertaken lightly. While HVFCU had grown and evolved in the…
  • Streamlining your website’s UX? The answer is “simple.”

    Jerry Bentivegna
    17 Aug 2015 | 7:00 am
    We’ve seen web trends come and go over the years, but is one of the biggest trends—flat design—a fad or here to stay? Flat design provides balance between usability and aesthetics, while giving newly designed sites a fresh, contemporary look. Simplifying font choices and interface design can have a huge impact on the overall experience. Simple means overly minimalistic and boring, right? Not necessarily. As the trend continues to evolve, designers are opting to build these flat interfaces with bold color palettes, sophisticated transparencies and well-planned spatial relationships to…
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    Marketing and Social Media

  • Boost Your Social Media Marketing Efforts with Content Curation Tools by Lisa Chapman

    Lisa Chapman
    18 Aug 2015 | 5:00 am
    Guest Author: Jessica Davis How did an $11,000 social media campaign return USD$2.5 million for a tiny town in Europe? Tucked away in the peace and quiet of the Swiss Alps is a small hamlet called Obermutten. Being one of smallest towns in Europe with only 80 residents, it would have continued to remain in obscurity if it weren’t for a certain Facebook campaign. In attempt to attract more tourists the residents announced that they would print a picture of every person who liked their Facebook Page and pin it up on the town’s noticeboard. So, their investment of just $11,000 on a…
  • Creative Blog Content: How to Use .GOV Material for Resourcing and Writing by Lisa Chapman

    Lisa Chapman
    28 Jul 2015 | 5:15 am
    Are you looking for fresh, interesting ideas for your blog? Well, if the U.S. government feels that certain topics are important enough to publish for US citizens, chances are that you’ll find something of value on those  .gov sites as well. A great source for valuable, targeted articles and content can be searched and used almost verbatim from:  The federal government cannot copyright their content – it is public domain information and may be used by anyone for any purpose.  But be careful – the content must be written by a government agency, and NOT in…
  • 8 Awesome Apps to Stay Relevant by Lisa Chapman

    Lisa Chapman
    14 Jul 2015 | 7:58 am
    GUEST AUTHOR: Ankara Krishnamurthy Today, an active social media presence is indispensable in order to stay above the competition. Unfortunately, most people don’t have time to painstakingly go through piles and piles of content to discover something relevant for their audience. Fortunately, however, there are apps that can do this for you. By cutting down the time you invest in social media management, these apps let you concentrate on your business rather than on what to tweet next. 1) DrumUp: DrumUp is a FREE content discovery and scheduling app that’s gaining traction among…
  • TrackMaven Studies the Best Blog Writing by Lisa Chapman

    Lisa Chapman
    29 Jun 2015 | 2:46 pm
    Tips for Getting More Engagement and Shares Justin Hall, a student at Swathmore college, created the first blog in 1994. In the 21 years since then, blogging has grown in popularity and is now a staple of modern life – and content marketing. A great blog goes a long way toward creating the modern success story. But how do you know what makes a great blog post? TrackMaven wondered the same thing and recently researched 4,618 blogs to find the answers. So what did they find in the 1,167,426 posts and 1,915,428,305 social shares which those blogs represent? Here are the five essentials…
  • Can you REALLY get value from by Lisa Chapman

    Lisa Chapman
    15 Jun 2015 | 6:00 am
    How to save money and get great results using My wonderful friend and PR Professional Aileen Katcher wrote a controversial blog post about on June 17, 2014. It caught my eye because we see the issue differently – way differently! Although it’s admittedly out of context, I quote what I see as the controversial parts of her post: “A friend with a successful marketing firm recently ventilated to me about an experience she had with a client that was driving her to drink. It seems he bought a logo on the website for $5 and then didn’t like it … I…
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    Smedio - Business Ideas Worth Sharing

  • 7 Business Lessons I learned from “Straight Outta Compton”

    Douglas Idugboe
    31 Aug 2015 | 12:19 am
    Image courtesy of Universal and Legendary Pictures What business lessons can you learn from the life of drugs and hip hop? Seeing Ice cube and his son, O’Shea Jackson Jr., at the VMA yesterday got me thinking about the business lessons I deducted watching their biopic just this weekend, after topping the weekend box office a third week in a row. Spinning around the rise and fall of the hip hop group N.W.A., the movie is not just a biographical production but one that provides food for thought. Not only it projects the birth of a genre of angry street music, it also teaches some vital…
  • How Mobile Devices and the Second Screen Forever Changed Online Shopping

    Douglas Idugboe
    27 Aug 2015 | 11:34 pm
    Online shopping has been an ingrained part of our culture for the better part of two decades now. It’s not hard to see why: it is convenient, proven, and in many cases, less expensive to boot. In fact, it’s the rare instance when you go to purchase something online and have hesitations. It’s simply become so commonplace that nobody gives it a second thought any more. But the online shopping experience is changing. The days of online shopping being the exclusive domain of Amazon and Ebay are behind us. From retail stores selling entire catalogs of products online (like…
  • Facebook Advertising Techniques You Probably Haven’t Tried Yet

    Mike Bird
    24 Aug 2015 | 8:50 am
    You may have wondered which of the numerous Facebook advertising techniques works best. Why? Facebook advertising is perhaps one of the most revered social media marketing tools today, and for good reason. It seems like everyone – from teenagers to grandparents – are posting, commenting and liking on Facebook. Like any marketer worth his or her salt, you’ve tried a Facebook advertising strategy and liked it well enough, but the effect was still somewhat underwhelming. Not any more. Try these Facebook advertising techniques that you’ve probably never thought of and see just…
  • How Social Media Levels the Playing Field for Entrepreneurs

    Andrew Cravenho
    10 Aug 2015 | 12:57 am
    The awesome power of social media makes successful entrepreneurship a reality for anyone who aspires to reach his or her full potential through business ownership. Although something of a cliché, no credible person can deny the sea change brought about by social media platforms on the Internet in the digital age. The rise of the smartphone has magnified that power one-hundred fold, growing not only the number of users with social media access, but also increasing the time users spend on social media web sites. The statistics are staggering! Facebook has 1.44 billion active monthly users,…
  • Rapid ROI: The Benefits of On-the-Job Training

    Chandana Das
    3 Aug 2015 | 12:58 pm
    Most people mistakenly believe that you always need a college degree to make it ahead in life. But, many employers are now using on-the-job training to bring employees up to speed and teach them valuable work-related skills. Here’s why this approach might work out well in your company. On The Job Training Increases Productivity On the job training does more than teach new skills. It helps improve productivity. It’s near-impossible for an employee to learn everything they need to know in college. When an employer provides on-the-job training, employees learn employer-specific skills which…
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    Great B2B Marketing

  • How to Get Invited to the B2B Sales Dance

    Christopher Ryan
    26 Aug 2015 | 1:26 pm
    Why Market Awareness Often Trumps Sales Skills My friend and client, Richard Hoffmann, just published a really great white paper […] The post How to Get Invited to the B2B Sales Dance appeared first on Great B2B Marketing.
  • For B2B Companies, Selling Better is Not the Answer

    Christopher Ryan
    17 Aug 2015 | 1:25 pm
    When challenged, we humans have a tendency to resort to the known and familiar path (not taking “the road less […] The post For B2B Companies, Selling Better is Not the Answer appeared first on Great B2B Marketing.
  • Digital Disruption and Disintermediation – Key Drivers for B2B Companies

    Christopher Ryan
    4 Aug 2015 | 9:56 am
    One of our super-smart clients sent me a really interesting article titled The Battle is for the Customer Interface. The […] The post Digital Disruption and Disintermediation – Key Drivers for B2B Companies appeared first on Great B2B Marketing.
  • How Do Potential B2B Buyers Find You?

    Christopher Ryan
    21 Jul 2015 | 10:56 am
    There are hundreds of articles, blogs and papers on the subject of finding B2B prospects.  The conversation goes something like […] The post How Do Potential B2B Buyers Find You? appeared first on Great B2B Marketing.
  • Why Pattern Recognition is so Important in B2B Marketing

    Christopher Ryan
    7 Jul 2015 | 12:28 pm
    You might think that pattern recognition is an unusual subject for a B2B marketing guy to be discussing in his […] The post Why Pattern Recognition is so Important in B2B Marketing appeared first on Great B2B Marketing.
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    Professional Services Marketing Today

  • Top 10 Tips For Writing A Case Story

    Lee Frederiksen
    4 Sep 2015 | 1:59 am
    Does writing a case story feel like a bad trip to the dentist? You are not alone. Most professional services firm seem to struggle with them. Yet we all know that we should do more. They can be an important part of your content marketing strategy. If done well, they can attract new prospects and help close more business. Here are some of our favorite tips to make the process easier and much more effective.  1. Involve the client very early. Some clients will shy away from participating and others have firm policies against them. But for many clients, being considered as a case story will…
  • 5 Tips for Creating Interesting Content on Your Accounting Blog

    Kayla Matthews
    3 Sep 2015 | 10:07 am
    Accounting often gets classified as “boring,” especially to those who aren’t well educated in the discipline. That’s why it’s important that your accounting blog offers more than basics about the accounting equation, depreciation schedules and the definition of working capital. As is the case with any other blog, you’ll need content that’s compelling, shareable, and even has the possibility of going viral. Those types of posts don’t happen by accident. Here are some simple ways to offer interesting content on your accounting or financial…
  • Is Your Marketing Department Fluff or the Foundation for Growth?

    Elizabeth Harr
    2 Sep 2015 | 2:34 am
    Let’s face it. There is a certain reality around the professional services business model that, in very specific circumstances, allows for growth without much attention to marketing. Perhaps it’s accidental growth, but there are more than a handful of firms in the professional services ecosphere that have grown simply because they secured the right contract or the right client, and marketing has had no role in that firm’s evolution. It’s been left to the wayside, viewed as non-essential, even fluffy.  There is a point in time where even these firms realize…
  • Prove It: Building Credibility and Increasing Clarity in AEC Marketing

    Kristin Keen
    1 Sep 2015 | 5:47 am
    Now more than ever, marketing is crucial to the success of any AEC firm. Increasing competition (often from beyond your current geographic or market frame of reference) is putting firms under even more pressure to be seen as a leader and a go-to source for everything for their clients. However, firms often fall into the trap of valuing their professional staff—industry and technical experts, project executives/managers, etc.—over marketing staff. But while professional staff is getting the work done for your clients, the marketing staff can help expand your visibility and get your…
  • How to Increase the Brand Visibility of Your Professional Services Firm

    Lee Frederiksen
    31 Aug 2015 | 3:07 am
    We all want more business for our firms. Often, attracting more business involves a discussion of increasing brand visibility. So, let's explore how to do that the right way. You might also want to check out our Brand Building Guide for a more in-depth roadmap to improving your firm's reputation and increase your visibility among your target audiences. Start With Your Brand A professional services brand is the combination of your firm’s reputation and visibility. By that measure, brand visibility is very critical. Our recent research on professional services…
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    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • How To Get Results With Your Email Campaigns

    Wil Hart
    1 Sep 2015 | 6:00 am
    No doubt this phrase has been ringing in your ears… “You need to be doing email marketing!” It’s a cry heard from the rooftops of every marketing professional around the world, and it’s convinced you that email marketing is the #1 way to build your brand, engage your customers, and increase revenue. So why does it seem like every time you send an email, you end up disappointed? Maybe very few people are opening your emails. Or, perhaps they are opening them but no one is taking action. If you’re mystified as to why email campaigns are supposedly the most effective type of online…
  • How To Concoct Undeniably Irresistible Marketing Offers

    Wil Hart
    27 Aug 2015 | 2:47 pm
    You know that feeling… When it seems like your marketing is falling on deaf ears? If your customer engagement feels more like a monologue than a dialogue, it could be because your strategies are not pulling the right response. In other words, your ‘call to action’ (like click an email link) is either not clear or not compelling. Fortunately for you, there are a lot of great ways to increase engagement and motivate your audience to respond in exactly the way you want (like make a purchase). One simple way to pull a response and engage the customer is by concocting undeniably irresistible…
  • 3 Ridiculously Easy Ways To Increase Attendance At Your Events

    Wil Hart
    21 Aug 2015 | 1:23 am
    This one strategy can give you the boost you need… Would you implement one new marketing strategy if you could double or even triple your income? Hosting a live event can help you reach your revenue goals faster and more effectively than online marketing efforts alone. By combining online marketing and online registration with the unparalleled power of a live event, you can dramatically increase your leads, connections, and profits both online and offline. If you’ve been thinking of hosting an event but aren’t sure where to start, our 3-step system will help you… 1. Clarify your goals…
  • 25 Proven Ways to Grow Your Email List Fast

    Wil Hart
    12 Aug 2015 | 6:16 am
    There are many more ways than you think… How many strategies are you using to grow your email list and your business? You’re a savvy small business owner who’s always looking for new, cost-effective ways to market your business. The value of email marketing is clear and you want to take full advantage of this strategy. Have you ever heard the phrase, “the money is in the list”? That can be true if you have a vibrant and responsive group of email subscribers. So, how do you do it? How do you grow a larger, more responsive list of prospects who are hungry for your content, products…
  • 4 Email Marketing Secrets That You Need To Deploy… NOW

    Wil Hart
    4 Aug 2015 | 3:14 pm
    You need to know this… That is the reason I will share all of the details with you right here, right now. As a small business owner, roughly 90% of your business comes from repeat clients and customers. But what about the other 10%? The most successful businesses are the ones that are able to tap into new client bases through marketing and engagement, convert leads into paying customers, and turn customers into repeat clients and brand champions. Since word-of-mouth remains the #1 way to promote your business and increase profits regardless of your industry, engaging your customers and…
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  • Getting smart about a neglected part of marketing management

    Nathan Hodges
    3 Sep 2015 | 4:08 pm
    This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. It’s the curse of many a right-brained marketer to be drawn to the shiny and new. We’re all guilty of it to an extent, if we’re honest. It feels much more exciting as a day job to be dealing with the marketing possibilities, innovation and general sexiness of digital channels or social media than to turn our attention to, for instance, the somewhat less racy world…
  • Are media audits still relevant in a digital and data driven world?

    Darren Woolley
    1 Sep 2015 | 4:28 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. I remember this conversation from a few years ago as if it was yesterday. It was a frank discussion on media with the Australian CMO of a global consumer goods company. It was also the first time I started to question the value of media audits (or as I like to term them, media…
  • Data quality management and benchmarking for a brand marketer – Case study

    Anton Buchner
    30 Aug 2015 | 3:53 pm
    Client Category – Data Quality Management Challenging Problem: An Australian Brand Marketing Manager was initially looking to assess email providers, and was questioning the value of two existing suppliers to their organisation. Once they discussed the issue with TrinityP3, the real challenge identified and agreed, was how to assess the value of all available data sources to ensure that the organisation was set up for a customer-centric marketing approach prior to assessing external vendors. Solution: The Marketer engaged TrinityP3 to assess: the level, mix and capabilities of current…
  • How agency websites are failing in their new business efforts

    Darren Woolley
    27 Aug 2015 | 3:35 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. We were recently engaged to assist a client undertake a search for agencies across a number of markets outside of our Asia Pacific base. Therefore we were unable to rely on the resources within our TrinityP3 Agency Register. Instead we undertook a comprehensive online review of…
  • How smart marketers are moving beyond the agency remuneration stalemate

    Nathan Hodges
    25 Aug 2015 | 3:40 pm
    This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. Suspend disbelief for a moment. Imagine a world where agencies are paid solely on the basis of commercial results. An ideal world where marketers can isolate the specific commercial contribution of each agency, and where agencies are empowered to focus on only the things that contribute the most. In this world, everyone makes the money they want. Rather like the elusive…
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    Circle Research

  • Social media in B2B – the latest stats

    Andrew Dalglish
    1 Sep 2015 | 9:17 am
      A new report from Circle Research and B2B Marketing Magazine reveals that the allure of social media in B2B is growing rapidly. Over four in five marketing teams (83 per cent) now post on social media – an activity that consumes one fifth of their time (20 per cent) – and three quarters (77 per cent) expect to spend more time doing this over the next 12 months. In addition, just like an investor keenly eyeing their growing wealth portfolio, as the ‘value’ of social media in B2B rises, so too does the attention paid to tracking its performance. Over one third (35 per cent) of…
  • The content king is a tyrant

    Andrew Dalglish
    30 Jun 2015 | 4:52 am
    Click to see full infographic The latest Content Marketing Benchmark Report produced by Circle Research and B2B Marketing Magazine reveals that B2B marketers have become slaves to content.  We all know that content is king.  Three quarters (71%) of B2B marketers say it’s a very important component of their marketing activity, and a similar number (66%) are being cheered on by their senior management team to produce more. There’s good sense in that.  Content is essential digital ‘fuel’ for social platforms, it’s invaluable in communicating brand expertise and it keeps buyers…
  • The Cobbler’s Shoes

    Andrew Dalglish
    24 Jun 2015 | 10:50 am
          In his latest blog for the Market Research Society’s news and insight hub Research Live, Circle Research’s Andrew Dalglish explores why research agencies should carry out research for their own benefit as well as clients’ … Ever heard the saying that ‘the cobbler’s children have no shoes’? The cobbler is so focused on everyone else’s shoes that he doesn’t think to use his expertise for the benefit of his own family. Research agencies are a bit like that. If you work for an agency, take a look at your own metaphorical shoe rack. How often do you…
  • The secrets of employee motivation

    Beth Pearson
    18 Jun 2015 | 1:13 am
    In her latest blog for Quirk’s Marketing Research Review, Circle Research’s HR lead Beth Pearson explores how an agency can best nurture and retain talent… Research is a people business. Our raw materials are the opinions of respondents. Our product is the insight extracted from these raw materials by clever folk. And an agency or client-side researcher can only make a difference if they’re skilled at building relationships with key stakeholders. This all means that attracting, developing and motivating top talent is critical to our industry’s future. What’s the secret? We…
  • Why is B2B market research the poor cousin?

    Andrew Dalglish
    3 Jun 2015 | 9:06 am
          In his latest blog for the Market Research Society’s news and insight hub Research Live, Circle Research’s Andrew Dalglish explores why business-to-business companies need research just as much as consumer-facing ones… The research industry is full of dichotomies: qualitative and quantitative; domestic and international; B2C and B2B. There’s no value judgement within these pairings. Each side of the coin meets a different need and requires a different skill set. However, while there might not be a conceptual value judgement, there is a commercial one.  This is…
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    Inbound Unwound - Marketing Insights

  • 15 Inbound Marketing Upgrades To Supercharge Lead Gen In 30 Days

    4 Sep 2015 | 5:00 am
    Inbound Marketing Optimization Drives Leads Yes, inbound marketing takes time. But once you get your program up and running, there are ways to dramatically improve your results in a relatively short period. The secret? Testing, tracking and executing trials.
  • Why Your Inbound Marketing Can’t Include Vanilla-Flavored Content

    3 Sep 2015 | 5:02 am
    Inbound Marketing Needs Remarkable Flavors A recent survey found that 46% of people prefer chocolate ice cream, 38% prefer vanilla, 15% opt for strawberry and 1% crave some other flavor. However, inbound marketing (and, specifically, content marketing) is not about serving the masses, but rather standing out in a crowded room. Think about it another way. Which ice cream shop would you consider visiting: one where they only sell chocolate, vanilla or strawberry ice cream, or a place like Humphry Slocombe, where they serve flavors like bacon, ancho chilies and potato chip?  Not…
  • Why Inbound Marketing DEMANDS Blown-Out Marketing Strategies

    2 Sep 2015 | 5:00 am
    Marketing Strategies For Inbound Marketing Can’t Be Optional Every now and then, we meet people who want to skip the inbound marketing strategy portion of our engagement. CEO: “No, we don’t need marketing strategy help. Just start doing inbound for us.” SQ2: “No, we can’t do that. Our experience has proven that engagements without strategy perform at much lower levels. That’s not why you’re hiring us. You’re hiring us to get you leads, and we need a detailed inbound strategy to do that.” Would you ever bake a cake without a recipe? Build a house without an…
  • Time Is Uber Critical When It Comes To Inbound Marketing Strategies

    1 Sep 2015 | 5:00 am
    Time is NOT on your side when it comes to inbound marketing. Time is your enemy. If you don’t plan accordingly, you’re going to be disappointed in the results. What I mean by that is: Inbound takes time. You have to plan for the time it takes to create a compelling inbound marketing strategy, build your inbound website, develop all of the content necessary to attract your prospects and turn visitors into leads.
  • Don’t Sink Your Inbound Campaigns With A Deadweight Marketing Strategy

    31 Aug 2015 | 6:02 am
    Call it confirmation bias if you want, but it’s always comforting to hear someone telling a story you agree with. When you agree with someone, you not only keep listening, you keep coming back for more. Fox News, for example, is a textbook case study of how confirmation bias operates at a high level. As practitioners in the science of inbound marketing, we firmly believe in a strategy before tactics approach to inbound marketing campaigns The reason why is simple. When you apply strategy before tactics, you get better marketing results It’s reassuring to hear when other folks…
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  • By the Numbers: 10 Amazing Fitbit Statistics

    Craig Smith
    17 Aug 2015 | 3:57 am
    Ever Wonder How Many People Use Your Favorite Social Networks and Apps? find out here I recently sat down to see just how popular Fitbit's devices have become over the years. Here are the more interesting Fitbit statistics I was able to dig up. As always, I will be updating this post as new/updated stats become available. Be sure to check back in the future for new numbers.
  • By the Numbers: 14 Amazing Airbnb Statistics

    Craig Smith
    14 Aug 2015 | 3:15 pm
    Ever Wonder How Many People Use Your Favorite Social Networks and Apps? find out here Airbnb took an industry that generally isn't top of mind among the general public and created a digital solution that not only catapulted home-renting into the mainstream, but racked up a nice $billion+ valuation for the company along the way.
  • 100,000+ Marketing/Communications Jobs Available from Companies Like Target, NBC, Adidas, Hilton and HBO

    Craig Smith
    14 Aug 2015 | 4:03 am
    Ever Wonder How Many People Use Your Favorite Social Networks and Apps? find out here Looking for a new gig? Countless new jobs have been added to the DMR advertising/communications/marketing jobs board recently. This week's board features awesome opportunities from employers like Target, NBC, Adidas, Hilton and HBO. If you are actively seeking new employment or just window-shopping, be sure to check out what is available here.
  • Periscope Reaches 10 Million Users

    Craig Smith
    12 Aug 2015 | 6:19 pm
    Ever Wonder How Many People Use Your Favorite Social Networks and Apps? find out here Word came out today that Twitter-owned live streaming service Periscope now has 10 million registered users. This announcement was a pleasant surprise for anyone that follows social media stats. We knew Periscope got off to a pretty impressive start back in March, gaining 1 million users out of the chute, but it has pretty much been radio silence since in terms of stats.
  • New Report: 400 Key Facebook Stats for Marketers

    Craig Smith
    4 Aug 2015 | 5:26 pm
    Ever Wonder How Many People Use Your Favorite Social Networks and Apps? find out here Since day one of tracking digital statistics, Facebook has always been the most popular company among DMR visitors for stats and facts. Thankfully, there has been no shortage of studies and reports coming out of Facebook, their partners, news outlets and various industry analysts at any point. Over the years, my Facebook stat post has ballooned into dozens of pages and hundreds of stats. Here is a digital collection of every Facebook statistic I have curated over the years as of August 2015. Over 400 of them…
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    New Media and Marketing

  • Digital marketing = continual optimization

    1 Sep 2015 | 5:36 am
    Post Summary: Despite spending high amounts of money and energy acquiring traffic, marketers are not following through by devoting significant funds to optimization strategies that can increase their returns. In fact, 81% of the more than 1,700 digital marketers surveyed reported spending 15% or less of their marketing budgets on optimization activities. And beyond this lack of investment, many are also not exploiting critical opportunities: 53% are not optimizing the relevance of their on-site search results, and 52% say that testing consumer engagement is not a priority at their…
  • Bloggers cast an influential net with their audiences

    24 Aug 2015 | 4:19 am
    Burst Media surveyed 1,453 U.S. online adults aged 18 or older to learn how independent web audiences interact with and use social media, how blogs and bloggers influence purchase decisions, and the impact of socially enabled display advertising.  One of the key findings was that Bloggers cast an influential net with their audiences. Of respondents who visit or read blogs, 2-in-3 (65.5%) say a brand mention or promotion within context of the blog influences their purchasing decisions. Overall, more than one-half (57.0%) of respondents say they read blogs. Moms are slightly more active blog…
  • Bad brands kill good ideas

    19 Aug 2015 | 12:34 am
    “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar “-David Ogilvy.  This is another reason why so much content fails on websites and in ads.  Remember that a lot of people scan the Internet they don’t read unless you capture their attention. I personally believe that Mr Ogilvy was someone who really understood consumers.  He said “the consumer isn’t a moron, she is your wife” and that you can’t advertise products unless you understand them…
  • The new era of digital marketing

    17 Aug 2015 | 8:18 am
    All marketing organizations evolve over time. Whether that change is successful in the long run depends on whether it’s planned or reactionary.  Above all, what’s needed is less reliance on hype and more emphasis on digital marketing disciplines. According to Adobe The largest group, comprising 45% of companies, takes an organic approach, with no formal plan for maturing their digital marketing capability. They respond to new conditions, but don’t plan ahead for them. Second is a large minority (36%) that sees elements of their strategic plan as moving them to greater maturity, but…
  • Digital Marketing Analytics

    15 Aug 2015 | 12:30 am
    For the best results, go beyond using digital data for marketing only and call on it to improve customer service and product launches, and to anticipate and counter potential crises. Because so few companies are taking digital marketing analytics seriously, early adoption can grant you a significant edge over your competition. However, you’ll need to define your goals, and invest in selecting the right tools and the right people. Few organizations utilize digital data effectively. Only 35 % of companies surveyed used information from their social media initiatives to understand their…
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  • Tips to help your job search

    Michele Cuthbert
    27 Aug 2015 | 2:00 am
    While spicing up your resume with small fibs about your skills, past job titles, and the like may be tempting in hopes of making yourself appear more qualified, this may not be the most beneficial... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Why a professionally made video matters…

    18 Aug 2015 | 3:22 pm
    From HD cameras on the market to free software downloads, anyone who gets their hands on a camera thinks they can produce a video. But not everyone can produce a compositionally great video. Just... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Jump start your work day…

    14 Jul 2015 | 11:16 am
    “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do, so throw off the bowlines, sail away from safe harbor, catch the trade winds... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Recognition vs. Favoritism

    Baker Creative
    29 Jun 2015 | 9:58 am
    Let’s be honest, we just like some people better than we do others. But managers and supervisors have to try to reward employees for reasons based job performance, not just on how much they like... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Why media relations matter…

    17 Jun 2015 | 1:45 pm
    The face of media has change drastically in the past decade. Many business evolve into content publishers and bloggers become targets for media outreach to drive engagement. Competition can be fierce... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Mark Di Somma: The Upheavals Blog

  • Can brands change the world?

    30 Aug 2015 | 3:18 am
    By Mark Di Somma There’s crises and dangers everywhere we look. From ISIS to mass shootings, pandemics to weather events, Greek debt to commodity slumps, the actions and repercussions stream onto our devices in a seemingly endless scroll. In that sense the world we live in has changed little from when I was a child. […]
  • The different ways brands need to talk

    25 Aug 2015 | 2:00 am
    By Mark Di Somma What have you got to say for yourself? How and when should a brand take a stand? And if you do, should you go hard or go soft? Soft. Taking a stand this way is about clearly and simply stating the things that you cherish and value as a brand, in […]
  • Introducing experiences to on-demand brands

    23 Aug 2015 | 1:35 am
    By Mark Di Somma The sharing economy is substantial. Uber’s valuation just hit $50 billion. Airbnb is valued at around $20 billion. And Entrepreneur believes the sharing economy’s size in five key sectors will reach 335 billion by 2025. As this article explains, “The catalyst behind the sharing phenomenon are technology platforms—big data and mobile—allowing […]
  • Three signals of brand price

    20 Aug 2015 | 1:35 am
    By Mark Di Somma Brands sent powerful messages through how they price. Price can be influential in portraying a brand as affordable and ‘on the side of the customer’, or exclusive and just for the few. It can generate responses ranging from the thrill of a bargain to the indignation of a price tag that […]
  • Balancing energy and focus in your organizational culture

    18 Aug 2015 | 3:17 am
    By Mark Di Somma In this post from some time back I talked about the difference between brand energy and brand focus. I discussed how marketers often put the emphasis on spend (energy) and hope it ties to an outcome. I contrasted this with marketers who begin with the outcome they want (focus) and apportion […]
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    Zach Heller Marketing Blog - Zach Heller Marketing

  • The Problems with Analytics

    Zach Heller
    3 Sep 2015 | 10:28 am
    Data is a good thing. The more we know about our customers, our website visitors, our business processes, the better off we should be.But there are problems that come with analytics. If you are working in a data-driven company, or are in the process of changing over to a data-driven culture, be sure to avoid these common missteps.1. The data is wrong.The first problem that many companies encounter is that the data they are collecting and analyzing is incorrect or incomplete. Often you’ll find that there are gaps in your data, or things don’t match from one system to the next. Then…
  • Make Your Product an Advertisement for Your Business

    Zach Heller
    2 Sep 2015 | 9:01 am
    When a product you ordered from Amazon is mailed to you, it’s mailed in an Amazon box. To anyone who has ever seen an Amazon box before, you know right away that it’s an Amazon box.When Zipcar members check out a Zipcar for the day, the car is branded. It has the Zipcar logo plastered right on the side of it.Fashion brands from Old Navy to Michael Kors prominently display their logo on nearly everything they design.All of these are examples of a company using its products to market themselves.Someone in my office gets the Amazon box delivered, and I see it. Someone drives past me on the…
  • How to Ruin an Ad – Part 2

    Zach Heller
    31 Aug 2015 | 6:55 am
    Welcome to the latest edition of our current weekly blog series, How to Ruin an Ad. As is most obvious from the title of this series, each week we’ll be identifying a key element of an ad that, when missing, is sure to reduce its effectiveness.Last week’s ad was ruined by a missing phone number.Today’s ad is ruined by: Making people feel dumbOne of the main reasons to advertise to someone is because they have a problem you can solve, or a need you can fill. So you advertise to them, and in the ad you show them how you can solve their problem or fill their need.Sometimes, ads need to…
  • “I” of the Consumer Week in Review

    Zach Heller
    29 Aug 2015 | 7:23 am
    No matter what position or industry you’re in, you are bound to have strengths and weaknesses. It can be difficult to focus on improving weaknesses, and easier to simply stick to what we’re good at and avoid all the rest. But research shows that the more you work to improve your weaknesses, the higher your potential will be professionally. So take some time today to focus on improving something you’re not great at.Here’s a rundown of last week’s posts:How to Ruin an Ad – Part 1Don’t Forget About BingThe Field of Dreams Myth about MarketingHappy Saturday!3 Ways to Boost Your…
  • The Field of Dreams Myth about Marketing

    Zach Heller
    27 Aug 2015 | 10:30 am
    There is a common feeling that if you build it, they will come.If you start a business, the customers will find out. They will find you because your products are better than anything else on the market today. They will find you because your prices are lower than any of your competitors’.It doesn’t matter how they find you, because you know they will. How can a company so great, offering real solutions to people’s problem, go undiscovered?With that mindset, who needs marketing. Right?Unfortunately that’s not the world we live in. We live in a world where hundreds of companies fail…
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    The Bullet | Branding Blog

  • Passion For Fashiongram

    Peter Gan
    19 Aug 2015 | 6:45 am
    If you think Instagram is just a platform for you to flex your finger muscle to double tap (note: to like a photo) on autopilot as you wait for the next train, well, think again. Instagram, a photo and video-sharing app, has taken the social media world by storm, surpassing Facebook and Twitter with over 300 million monthly active users to date – 90% of whom are under the age of 35. People use Instagram for a variety of purposes – a visual diary, photography page, fashion look book, travel gallery, food blog…you name it! While it is a lovable social app for personal use, Instagram…
  • The Recipe for Marketing Madness

    Peter Gan
    12 Aug 2015 | 6:15 am
    Mix together hot, adorable, and goofy, and what do you get? The perfect recipe for marketing madness. Almost a year ago, Kim Kardashian decided to break the internet with her glorious poses for Paper Magazine’s winter issue. While earlier this year, 1,600 pandas decided to spread their cuteness to Malaysia, sharing a similar trait with the Pet Rock being sold during the mid-70s. And now in August, Time Magazine and the Oculus Virtual Reality Headset has given us something to expand our discussion on the self-promoting ability of a product which has marketing built into it. Palmer Luckey,…
  • The Imitation Game: Top 4 Malaysian Knock-Offs

    Peter Gan
    5 Aug 2015 | 7:57 am
    They say imitation is the sincerest form of flattery. But it stops being flattering when the imitator starts getting money that shouldn’t be theirs like they switched wallets. So when Jiangling Motors, a Chinese automaker, revealed the design of their new Land Wind X6, the motoring industry went into frenzy. And if you take a quick look at their design, you would understand why. The Land Wind X6 is a splitting image of Range Rover’s Evoque – even the name is similar to Range Rover’s mother brand Land Rover. So when folks buy the Land Wind for its design, Range Rover should technically…
  • Made For The Masses Or Me?

    Peter Gan
    29 Jul 2015 | 6:04 am
    Personalisation. All of us love our good ol’ Char Kuey Teow, but let’s admit that some of us prefer it less spicy with no bean sprouts or with more cockles and prawns. The list goes on for whatever that suits our fancy. We love things that are made according to our needs and preferences simply because these customized items are a way of saying “This is for me. This is who I am. I like it this way and I’m proud of it.” It’s similar to how special we feel when we hang the key chain that bears our initials on our backpack or how confident we are when we sport our trusty pair of…
  • Man VS Mascot: The Ultimate Battle

    Peter Gan
    22 Jul 2015 | 4:54 am
    Who would win in a fight between a gecko and an A-List Celebrity? In the real world, the celebrity would be having a feast (as far as feasting on geckos can go)! However, in the branding world, the gecko could easily usurp the reign of the mighty star. Mascots have been a marketing tool for at least a hundred years now. And whoever the first person was to utilize a friendly character to personify their brand probably had no idea of the genius he/she was partaking in. But we’ve noticed something strange here at the bullet: Of the many iconic mascots we recognize, from the Michelin Man to Mr.
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    Create + Design + Market

  • You Probably Already Know Your Small Business Needs a Website …

    Sherry Holub
    30 Aug 2015 | 10:20 am
    According to a digital marketing study done by Clutch, about 25% of the businesses surveyed don’t have a website and an even smaller percentage don’t plan on having one. Most small business owners that I speak with who don’t have a site up yet say something like, “I know we need a website.” When I ask them why they need a website, the answer is often, “Because we don’t have one!” Herein lies the problem – many small business owners don’t actually know why they need one.… Continue Reading
  • A Few Facebook Do’s and Don’t’s for Small Business

    Jeffrey Smith
    20 Aug 2015 | 3:29 pm
    Somehow, I’ve managed to click “like” on 1,400 Facebook pages. About half of them could be classified as small businesses, assuming retail shops, e-commerce sites, professional artists, and musicians can all fit into that category. Some of the artists and musicians would pitch a fit at being called businesses, but they’re providing goods and services in return for money, so they can shut up and deal with it.… Continue Reading
  • What does it cost to build a custom website?

    Sherry Holub
    1 Aug 2015 | 12:46 pm
    I’m a member of several professional networking sites. One of the sites allows people to post web and marketing projects so that professionals on the site can respond if they are interested in it. The other morning I got an email notice that a new project was posted, so out of curiosity, I went to check it out.… Continue Reading
  • Email Marketing Can Boost Your Business

    Sherry Holub
    6 Jun 2015 | 4:30 pm
    Whether your business is looking to increase revenue through promotions, get in front of new customers, or just stay in touch with your existing ones, email marketing is an effective tool that can boost your business. Below, you’ll find some tips and statistics that show you how to make the most of email marketing and why it’s relevant to your business.… Continue Reading
  • The Problem with ASAP

    Sherry Holub
    17 May 2015 | 12:04 pm
    For years I’ve noticed the acronym, ASAP (as soon as possible) used when it comes to business. Many times there is also a serious disconnect when it comes to determining what should actually occur, “as soon as possible” versus what needs to have a realistic, planned deadline.  The Fast-Paced World  I think part of the issue with how frequently ASAP is used is simply due to the fact that the pace of life in modern society has sped up drastically over time.… Continue Reading
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    The Ad Contrarian

  • Be Sure To Read This Right Now

    3 Sep 2015 | 12:01 am
    As compensation for the many hours of gloom, defeatism, skepticism, negativity, and disenchantment which I joyfully bring your way, once in a while I allow myself the indulgence of shameless self-promotion.Today is one of those days. Let's start with my newest book, "Marketers Are From Mars, Consumers Are From New Jersey."  If you have not yet bought and read it (on second thought, I really don't care if you read it, just as long as you buy it) you are a cheap-ass free-loader. The damn thing only costs 99¢ in ebook format and $2.99 for a real fucking book.If you think it's just another…
  • Nothing Is More Effective Than A Display Ad

    2 Sep 2015 | 12:01 am
    A couple of years ago I blogged about an experiment... "...(an astrophysicist from an online analytics firm, a measurement expert from the Advertising Research Foundation, and an ad-platform wizard from a buying and optimization company) decided to do an experiment. The experiment was designed to discover how much clicking of banner advertising was actual engagement with the ad, and how much was just noise -- people clicking for no reason.The experiment found that a completely blank display ad -- an empty piece of space with no copy and no images -- outperformed the average Facebook ad.Now we…
  • Random Acts Of Punditry

    31 Aug 2015 | 12:01 am
    Morons And Their MoneyAnyone who takes data generated by online activity seriously needs to take a nice slow read through this article about Ashley Madison.The author did a little analysis of the Ashley Madison data that was exposed by the hacker group "Impact Team." What she found was this -- of the 5.5 million reported female accounts on the moronic website, it is likely that only about 12,000 -- or about zero percent -- were real.No wonder I couldn't get a date. I Never Make Predictions, But...I would be very surprised if three years from now every operating system for every digital device…
  • Is Our Long Digital Nightmare Coming To An End?

    27 Aug 2015 | 12:01 am
    I can think of nothing that has done more harm to the internet than adtech.It is a plague. It interferes with virtually everything we try to do on the web. It has cheapened and debased advertising. It has helped spawn criminal empires. It is in part responsible for unprecedented fraud and corruption. It has turned marketing executives into clueless baboons. And it is destroying the idea of privacy, one of the backbones of democracy.And for what? 8 clicks in 10,000 impressions? But maybe there is hope for those of us who hate adtech.The era of creepy tracking, maddening pop-ups and auto-play,…
  • Where Are The Artists?

    26 Aug 2015 | 12:01 am
    Today we wander far afield from the mundane world of advertising and dip our toes into the murky waters of education. Yes, today we become The Ed Contrarian.A couple of recent articles about life on American college campuses have painted a very disturbing picture of 1984-style bullying in which students -- by claiming an ultra-sensitivity to subject matter and opinions which they either don't approve of or don't agree with -- have effectively gotten discussion of these topics barred from campuses and from classrooms.The first article is called "I'm A Liberal Professor, And My Liberal Students…
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  • What Would the World be Like if Social Media didn’t Exist?

    10 Aug 2015 | 6:55 am
    Social media sites like Facebook, Twitter and Tumblr are quickly becoming more and more popular around the world, with approximately 1.2 billion people using Facebook alone. It is easy to understand why social media is so popular with its users, not only does it connect people in a way they have never been connected before, but it also has a number of functions, games and apps to make sure you keep using the site. Using social media you can upload videos and photos to show all of your friends and family, you can update your status to let everyone know what is new with you and you can even…
  • Four Truths of Marketing Magic

    7 Aug 2015 | 5:58 am
    Can magicians really read your mind, cut people in half, and make the Statue of Liberty disappear?  Well, it depends on how you approach the question.  Realistically, they can’t achieve these feats but they can trick your eyes and brain to think such.  Marketers are not magicians, yet great advertisers use the same neurological principles to influence target markets. Magic may not be ‘real’ yet a number of truths influence the way people see, comprehend, and react.  Learn four truths about marketing magic and better advertising. Multitasking is a Myth Your boss or favorite…
  • 5 Reasons Why Your Blog Gets No Traffic

    6 Aug 2015 | 10:19 am
    Most bloggers are under the impression that they only need to provide good content on a regular basis in order to see an influx of site traffic. However, this is not true, and many bloggers are left wondering why their site’s traffic figures are not as high as expected. Listed below are some of the most common reasons why your blog content may not be as popular as it should be and why you may need to consider investing in blog marketing services. Thin Copy When visitors arrive at your blog, they are normally looking for answers to questions they have. If they arrive and are faced with…
  • What You Need to Know About the New Google Panda 4.2 Update

    3 Aug 2015 | 6:58 am
    Over the past few years, there has been much hype and speculation surrounding each of the major updates that has been performed by Google in a bid to improve the quality of online content. Although many webmasters have not noticed overly significant changes in the amounts of traffic going to their sites, others have. However, the most recent Google Panda update does not seem to have had any major impact – yet. @rustybrick Yes, last weekend we began rolling out a Panda refresh that will take a few months to complete. It affects 2-3% of the queries. — Gary Illyes (@methode) July 24, 2015…
  • What Makes Facebook Run? [Video]

    28 Jul 2015 | 6:44 am
    You ever wonder what makes this giant run? Well, to start, you need an awesome team which Facebook has (clearly). Check out this Facebook video titled Sourcing & Operations Engineering at Facebook. Gives you a good glimpse into the inner workings of this massive connection tool we call Facebook.
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    Your Logo Here

  • 5 Tips for Planning the Perfect Promotion

    Courtney Feairheller
    27 Aug 2015 | 6:33 am
    5 Tips for Planning the Perfect Promotion With so many promotional products to choose from, picking just one can seem nearly impossible. You may stumble upon a product with incredible features or a stunning design, only to find it’s not the right fit...(read more)
  • 5 Breast Cancer Awareness Promotional Giveaways

    Courtney Feairheller
    12 Aug 2015 | 8:09 am
    5 Breast Cancer Awareness Promotional Giveaways With Breast Cancer Awareness Month right around the corner, there’s no better time to start planning your promotional efforts. Breast cancer awareness promotions not only build your brand; they also build...(read more)
  • 10 Back to School Promotion Ideas

    Courtney Feairheller
    31 Jul 2015 | 8:20 am
    Summer is nearly over, and you know what that means – back to school promo time! Kids may be dreading the prospect, but for businesses, it’s a whole different story. Back to school promotions give companies an excellent opportunity to both connect with...(read more)
  • Great Gifts for Golfers!

    Brendan Carr
    7 Apr 2015 | 11:52 am
    Winter is retreating. Daylight is putting in extra hours. Golfers are hitting the greens. Springtime is here and that means it’s time to give the gift of promotional golf products! From golf outing giveaways to customized golf accessories, ADVANCE Custom...(read more)
  • Valentine’s Day Promos Customers Will Love!

    Brendan Carr
    29 Jan 2015 | 7:16 am
    If you visited a department store or supermarket the day after Christmas, you probably noticed two things as soon as you entered the building: 1) all of the holiday products were in discount bins and 2) Valentine’s Day gifts and cards were now front and...(read more)
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    Jeff Mills | Social Media Marketing Magician

  • Register for Free Online Training!

    Jeff Mills
    11 Aug 2015 | 5:00 pm
    Click here to view the embedded video. REGISTER NOW
  • SPA Workshop Denver Colorado

    Jeff Mills
    4 Oct 2014 | 9:17 am
    Listen to this FREE AUDIO From Social Media Monetization Wizard, Jeff Mills and Come to His Denver Workshop. To Learn more click below.
  • Facebook Knows Everything About You – and How to Monetize that!

    Jeff Mills
    5 Aug 2014 | 3:16 pm
    I just made a new video showing you how much Facebook knows about everything you do inside their system, and how as a marketer, that can be a good thing to know how you can target people based on how people are targeting you! The hardest part of Facebook ads is knowing which targets or interest phrases bring buyers for the lowest costs per click. If you don’t have in mind what words to type to market for, you just are left with huge categories with millions of untargeted people inside of it. Facebook allows you to target people based on the pages they Like! If I want to target…
  • FB Ads Cracked Reloaded Special offer From Jeff Mills

    Jeff Mills
    6 May 2014 | 12:21 pm
    Here is Jeff’s special Bonus: Watch the entire video Clear internet cache/cookies Go back to email and click on same link at 3 pm Eastern time Click the order button to get Don’s course through my tracking link on this page Contact and send her a copy of your purchase receipt email (proof you bought course from me) She will send you all the bonuses + access info to get my great content. When you get Don’s course… Get Jeff’s Social Profit Academy Course $497 10 Foundational Models to sell anything on FB 6 Bonus Modules (plus always more being added)…
  • FB Ads Cracked Reloaded

    Jeff Mills
    27 Apr 2014 | 8:57 pm
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    Only Dead Fish

  • Google Firestarters 17 - Content Marketing & Complexity

    Neil Perkin
    2 Sep 2015 | 1:59 am
    There can be little doubt that Content Marketing has become a huge area of focus for clients of late. In the work that I've done over the past few years it's been evident that many clients have increased not just the time and attention that they give to content, but also the resourcing. Unsurprisingly, agencies of all types have followed suit and developed more sophisticated content-driven offerings. Yet with everyone doing it, are we in danger of becoming awash with content? Is quantity trumping quality? Sturgeon’s Law cites that 90% of everything is crap - how do we stop that applying…
  • Is the Life Expectancy of Companies Really Shrinking?

    Neil Perkin
    1 Sep 2015 | 4:55 am
    There is a prevailing narrative that the life expectancy of large companies, faced with the challenges of technological disruption, has been reducing for some time. Work done (PDF) by Professor Richard Foster of Yale University (above, and which I talked about here) in particular, seems to show that the average lifespan of a company in the S&P 500 index has decreased from 61 years in 1958 to just 18 years today, a run rate that would mean that by 2027, more than three-quarters of the S&P 500 will be companies that we have not yet heard of.  Yet perhaps the picture is actually…
  • Performance Firestarters 9: The Power of Feeds

    Neil Perkin
    28 Aug 2015 | 4:00 am
    For the ninth in our series of Firestarters events for the Performance Marketing community will be focusing on Feeds and APIs, which are changing the advertising landscape in a unique and potentially powerfully way. As well as talking about how the smartest agencies are using feed data to improve campaign results and bring new levels of contextual relevance to messaging, we'll also thinking about the future and where the application of this kind of data might lead us, including how AI and machine learning might be used to adapt approaches to marketing. So plenty of interesting stuff to talk…
  • Do Not Follow Your Passion

    Neil Perkin
    27 Aug 2015 | 4:33 am
    I liked what VC Ben Horowitz (who wrote the excellent Hard Thing About Hard Things which I really enjoyed) has to say in this commencement address about why 'follow your passion' (something that has become a very popular convention) may not actually be the best career advice.  Whilst doing what you love may work out for some, it likely won't for everyone and may be less successful than you think. Passions are hard to prioritise, may well change over time, might be in areas that you're not actually good at, and it's a pretty egocentric way of approaching the world. Instead, says Ben, we…
  • More is Different

    Neil Perkin
    25 Aug 2015 | 2:36 am
    "At first, poaching stars from competitors or even teams within the same organization seems like a winning strategy. But once the star comes over the results often fail to materialize...What we fail to grasp is that their performance is part of an ecosystem and removing them from that ecosystem — that is isolating the individual performance — is incredibly hard without properly considering the entire ecosystem." An excellent post from Shane Parrish on making decisions in complex adaptive systems (like organisations). I like what he says about the perils of extrapolating individual…
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    Email Critic | Rants and Raves of a Mad Email Marketing Agency

  • Think Twice About Email Automation

    Scott Hardigree
    18 Aug 2015 | 5:45 am
    Email Marketing’s corner of the Internet — the corner where designers geek out over the latest media queries and marketing  gurus praise the benefits of multivariate testing — would have you believe that if you’re not automating some part of your email marketing operation (if not all of it), you’re doing it wrong. Now full disclosure, I have a track record of being a little contrarian. I think Sriracha is just okay. I never liked Mad Men. And I don’t think email automation is all it’s cracked up to be. Now before you take to my village with torches and pitchforks, hear me…
  • In a World Gone Mobile, What Matters Most?

    Scott Hardigree
    28 Jul 2015 | 12:27 pm
    Over 50% of opens now happen on mobile devices. And that number is growing fast. If you’re using responsive design, great! You’re on the path to mobile-first email marketing. But remember that just because your emails look better on phones and tablets, that doesn’t mean they’re getting acted upon. Clicks and conversions are often lower on mobile devices when compared to desktop and laptop computers. And that’s because mobile-first email doesn’t start and end at the design stage… Design matters Design definitely has an important place in mobile-friendly emails. How an email…
  • Why Open-Bait Doesn’t Work in Email

    Scott Hardigree
    28 Jul 2015 | 12:26 pm
    Subject lines for mobile inboxes must be shorter—and better—than those you’ve labored over for your desktop versions. You not only have less space on that tiny screen: You have less attention span too, as people hurriedly triage their emails on their phones. These subject lines have to shine. There’s no way around it. And how do they shine? They’re more compelling, more relevant, more concise…more honest. Honesty is always the best policy when it comes to subject lines, but more so on mobile where not only attention spans are shorter, but tolerance levels too. In addition to…
  • Are You Annoying or Accommodating? 4 Ways Marketers Make Enemies at the Inbox

    Scott Hardigree
    4 Jun 2015 | 7:07 am
    Spam. Will I ever see the end of it? No matter the filters I set up, I still get all kinds of annoying email I have zero interest in. It’s not just the obvious spam that is annoying, however. If you’re reading this, chances are you aren’t among the spammers filling my junk folder with offers of pharmaceuticals, land in Costa Rica, or the riches of a Nigerian prince. Chances are you’re a legitimate marketer. But that doesn’t automatically mean you’re not annoying. Marketers fall into the annoying trap when they are focused on what the company is selling and not what the consumer is…
  • All You Really Need to Know About Meeting Subscriber Expectations You Learned in Middle School

    Scott Hardigree
    28 May 2015 | 9:13 am
    Remember in school when your English teacher taught you to write a paper by following this simple formula? Tell them what you’re going to say (intro). Say it (body). Tell them what you said (conclusion). Something similar works for email marketing too, not for email content though, but as a guide for meeting your subscriber’s expectations. Why subscriber expectations matter I suspect there are more than five reasons to meet your subscriber’s expectations, but I think these are the most important: They trusted you with something of value: their email address. Right from the start, you…
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    Tatango - Retail SMS Marketing Software » SMS Marketing Blog

  • 2014 Cell Phone Behavior Survey Results

    Derek Johnson
    1 Sep 2015 | 5:00 am
    Skout recently surveyed more than 5,000 people to uncover the do’s and don’ts of cell phone behavior in our mobile society. The results are below. 25% of men and 17% of women admit that they have actually checked for messages, or sent messages, during sex! Almost half of all people (49%) have been interrupted by their mobile phone during sex. 67% of people say that your cell phone manners reflect your overall manners as a person. 21% of people have actually ended a relationship with someone because they had bad cell phone manners. 78% of people say they notice when someone has…
  • Restaurant Uses SMS to Capture Customer’s Emails

    Derek Johnson
    25 Aug 2015 | 5:00 am
    SMS marketing and email marketing go together like bread and butter. Speaking of bread and butter, we have a great example of a restaurant using SMS to capture customer’s email addresses. First off, why would a restaurant want to use SMS to capture customer’s email address? Assuming that the restaurant wants their customer’s email addresses, it’s hard to collect them from customers when they’re not at their computer. When a customer is at a computer it’s easy, as all they have to do is type their email address into a field on a website. What about though if…
  • 57.4% Join Text Messaging Loyalty Programs to Save Money

    Derek Johnson
    18 Aug 2015 | 5:00 am
    Ever wonder why consumers join a text messaging loyalty program? A new survey done by TechnologyAdvice is helping to shed some light on why consumers join a text messaging loyalty program. TechnologyAdvice surveyed 3,162 loyalty program users across the United States to find out why these consumers are joining loyalty programs.TechnologyAdvice found that 57.4% of consumers participated in a loyalty program because they were interested in saving money. Makes sense right? 37.5% participated in loyalty programs to receive rewards, with only 3.6% of consumers joining to earn rewards. This…
  • 91% of Millennials Text Message Weekly

    Derek Johnson
    11 Aug 2015 | 5:00 am
    Want to know what Millennials are doing on their smartphones? According to recent study done by Simmons® National Consumer Study (NCS), 91% of Millennials are text messaging during a typical week. How does that compare to other activities done by Millennials on their smartphones? Text messaging is only trumped by picking up the phone and talking, which 92% of Millennials report they do during a typical week. The data in the graph above was compiled after a comprehensive survey of 23,689 adults, and can be downloaded in Experian’s new report Millennials come of age: ConsumerSpeak…
  • Advanced SMS Marketing Tip – Bed Bath & Beyond

    Derek Johnson
    4 Aug 2015 | 5:00 am
    Looking for an advanced SMS marketing tip? If so, you’re in luck, as today I’ve got an advanced SMS marketing tip that is not only advanced, but extremely easy to implement on your own SMS marketing campaign. I continue to see brands that are sending customers SMS coupons, telling their customers to text a keyword like “RESEND” to their SMS short code to retrieve a special promotion, the last SMS coupon, enter a contest, etc. As you’ll see in the example from Bed Bath & Beyond below, they texted customers from the SMS short code 239663, instructing customers…
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    Big Brand System

  • Lessons Learned from the Land Down Under

    Pamela Wilson
    26 Aug 2015 | 3:00 am
    A few weeks ago, I flew to Australia on the invitation of Darren Rowse and the Problogger team. I spoke at Darren’s 2015 Problogger Training Event, which took place at the beautiful RACV Royal Pines resort on Australia’s Gold Coast. This post is an excuse to share my photos — and my experiences — with you. I want to share a few lessons I picked up: I think you’ll find them as valuable as I did. There’s a mix of business and life lessons — some profound, and some very simple. Enjoy. Do things that scare you, Part 1 I have to confess: I was NOT looking…
  • 4 Lovable Sales Tips for People Who Hate Selling

    12 Aug 2015 | 3:00 am
    What image does the idea of selling conjure up in your mind? Do you think of a pushy car salesman? A sleazy guy selling insurance door to door? When Daniel Pink, author of the book To Sell Is Human, asked people what word first came up in their mind when he mentioned “sales,” he found that the majority of words were negative. Smarmy. Slimy. Pushy. Manipulative. Aggressive. Yuck. Having to sell makes many of us feel queasy. We fidget. We procrastinate. And we wish we weren’t in business. We wish that someone else would do the selling for us! Perhaps you worry you may come…
  • Type Styles of the Rich and Famous

    Pamela Wilson
    29 Jul 2015 | 3:35 am
    Typography Tells a Story Well-designed fonts are beautiful to behold. Their angles and forms can be an inspiration. But they also have a “personality,” and if you tune into what their shapes are trying to say, you can make those traits work for your business. Let’s say on the other side of your town a company is developing an upscale neighborhood high on a hill overlooking the ocean. They’ve decided to call it “Grandview Estates.” Their tagline is “Rising Above the Rest.” [Pretty snobby, right?] Now let’s say you’ve been asked to…
  • Your New Website Just Went Live. Now What?

    Raubi Perilli
    15 Jul 2015 | 3:00 am
    After weeks — maybe months — in development, your new website is finally live. The job is over. You can sit back, relax, and watch your website work for you while you rest on the sidelines. Well, not exactly. Don’t Forget to Water Your Website Watching your website site go live is a victory, but it’s not the end of the battle. Maintaining, updating, and monitoring your website is a job that will last as long as your business. Your website is not a stagnant entity that you build and leave standing against the test of time. It is a growing, evolving organism that needs regular updating…
  • Cultivate an Approach, Not a Business Plan

    Pamela Wilson
    1 Jul 2015 | 3:00 am
    Planning — sometimes I think it’s the biggest obstacle to actually getting things done. And I realize that sounds strange coming from someone who just offered a webinar on productivity. But it’s not the day-to-day to-do list type planning I’m referring to here. It’s the long-term forecast-type planning I mean. Spending too much time trying to figure out how the future will play out might be the worst thing you can do for your business. How to get overwhelmed and stuck, fast Back in 2009, I took Copyblogger Media’s Teaching Sells course. Six years later,…
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    Todaymade Blog

  • Tech Tailgate Lives On In Fargo

    Shannon Luney
    3 Sep 2015 | 6:00 am
    While sitting in the Prairie Den one afternoon with my Girl Develop It co-leader, Megan Beck, and Fargo Game Makers leader, Kyle Weik, we started chatting about an idea. Fargo is full of self organized learning groups and meet-ups related to technology. As leaders of meet-up groups in Fargo, we wondered if there was a way to bring all of the local meet-ups together so we could all learn more about what each other is doing. Our meet-ups had just been part of an NDSU class project where we told the class about our groups, our goals, and our pain points and they came up with solutions and…
  • New Look – Same Great Work at Todaymade

    Britni Schwartz
    27 Aug 2015 | 6:00 am
    Everyone feels better when they get a new look. At Todaymade, we are no exception. That is why we took some time to focus on our own site and make a few changes. Our changes, however, are not just a new look. They go beyond the surface. Our redesign is also about making sure our new site aligns with who we are as a company and the work we are passionate about. We are excited to share with you the ins and outs of these changes. First off, check out our new logo! Our new logo and site concept is from the hard work of Shannon, our Creative Director, and Megan, our UI/UX Designer. Together, they…
  • Ryan Holte Joins Todaymade as an Application Developer

    Britni Schwartz
    27 Apr 2015 | 8:30 am
    Please join us in welcoming our newest team member Ryan Holte. Ryan will be working as an application developer for our team, building single-page web applications on our signature Node.js and Ember.js stack. Ryan specializes in anything Javascript – whether it be Ember, jQuery or Node.js. He also brings with him a background in Visual Basic>NET MVC framework and PHP. We will be looking to Ryan to continue to push our team forward. He is motivated by the continual challenge of making sure we are delivering the best user experience possible. This makes him a perfect cultural fit…
  • Responsive Design @ Todaymade

    Megan Beck
    8 Apr 2015 | 8:15 am
    Did you know that 80% of people using the internet own a smartphone (Global Web Index)? There’s a pretty good chance part of that 80% is viewing your site on their smartphone, rather than a desktop or laptop computer. What do you want them to do when they get to your site? Do you want them to read about your company, buy a product, purchase a subscription, sign up for newsletters? I can tell you one thing you don’t want them to do: leave. If users coming to your site have to pinch the screen and move around just to find what they came there for, they will leave. In fact, 61% of people…
  • Megan Beck Joins Todaymade as a UI/UX Designer

    Britni Schwartz
    7 Apr 2015 | 11:45 am
    Please join us in welcoming one of our newest team members, Megan Beck. Megan joins our team as an UI/UX Designer. Megan brings with her a strong background in interface and user experience design. She also doubles as a front-end developer, specializing in HTML and CSS. Her creative eye for both design and function makes her the perfect individual to help us create fully functional, responsive sites and applications that are user friendly, intuitive, and visually appealing. So far, one of the things that we’ve learned about Megan is there isn’t a challenge she won’t take on.
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    The Blog of Matthew Loop

  • Before Publishing More Content Online, Watch This First

    Matthew Loop
    28 Aug 2015 | 6:51 am
    Don’t publish another video, article, press release, or blog post online until you watch this timely video first! What’s discussed here is arguably the BIGGEST lie you’ve been told by marketers, webmasters, and self proclaimed internet “gurus.” If you fall into this common trap, your business will suffer.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: This One Thing Multiplies Your Influence and Income The Social Media Revenue Summit (2015 Highlights) How I Got Over 1,800…
  • This One Thing Multiplies Your Influence and Income

    Matthew Loop
    25 Aug 2015 | 6:34 am
    This overlooked strategy differentiates you in the marketplace so that you’re viewed as a caring leader. It also establishes goodwill in your community and makes prospective customers MUCH more likely to spend their money with you. The world’s most successful businesses do this. Filmed in the Virgin Islands at the Ritz Carlton St. Thomas. Click the play button below to view.     Did you like this post? If so, click the Facebook “like” button below and share it with your friends. Related Blog Posts: The Social Media Revenue Summit (2015 Highlights) Is Philanthropy…
  • The Social Media Revenue Summit (2015 Highlights)

    Matthew Loop
    23 Aug 2015 | 6:28 am
    Here’s a glimpse of the advanced social media training experience so many are raving about! The Social Media Revenue Summit™ is designed to help you multiply your influence and build a 5 figure per month PASSIVE income machine around doing what you love. It’s also for entrepreneurs, start-ups, and businesses that want to profitably integrate social outreach into their existing business model, product, or service. This years event was held at the Ritz Carlton in Buckhead, GA.     Did you like this post? If so, click the Facebook “like” button below and share it with…
  • How to Rank Higher on Google Maps [updated]

    Matthew Loop
    6 May 2015 | 8:32 am
    This video shares the #1 way to rank your Google local business listing higher on Google without having to spend money. Synonymously referred to as Google Maps, Google Places, and Google My Business, scaling to the top (with the most social proof) means that you’ll reap the lions share of new clients / customers searching. Mastering this one thing can add hundreds of thousands of dollars in new revenue to your business each year.     Also, the video tutorial that was referenced in the video about how to get on the phone with the Google local business dept is below. Did you…
  • How to Beat Facebook’s News Feed Filter (without spending money)

    Matthew Loop
    1 May 2015 | 2:02 pm
    In this powerful training video, you’ll discover the #1 way to beat Facebook’s news feed algorithm filter so you can get 3-4x more visibility to your posts. This doesn’t cost you any money and is arguably the most overlooked factor when it comes to getting more traffic and exposure from the social network!     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: The 5 MOST Powerful Facebook Advertising Tips The 2014 Social Media Revenue Summit (highlight reel) How I Got Over 1,800 Facebook…
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    Scott Taylor-McCormick

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    Carl Ocab

  • Inbound Marketing vs. Outbound Marketing: What’s The Difference?

    Carl Ocab
    20 Aug 2015 | 1:28 am
    “Make your marketing so useful people would pay for it.” – Jay Baer, author of New York times bestseller, Youtility Marketing is very important to every company. In fact, I think marketing is king. Marketing could make or break your company. Even if you have a great product, without the right marketing, people would not know how great your product is. There are two types of marketing, inbound and outbound: Outbound Marketing Outbound marketing is also known as the traditional marketing. We see this in televisions, newspapers, and radio. The company is the one who initiates the…
  • Blog Post Title Ideas: 3 Things To Try On Your Next Post

    Carl Ocab
    10 Aug 2015 | 11:46 am
    “First impressions last.” The first thing that a person perceives in you will surely be stuck in his head forever. A headline is a really important part of a blog post. This is the first sentence that a consumer will read before going through the body of the article. According to a study, headlines are worth 90% of the advertising dollar. A great headline would result to a desirable income. So, we have to make sure that your headline will be grabbing the attention of your desired customers. In order for your headline to stand-out, it should be different, definite, and helpful. 1.
  • The Social Network YOU Own – Zurker

    Valerie Mellema
    14 Jan 2013 | 6:52 am
    Social networks are everywhere these days. From the Big 3 (Facebook, Twitter and LinkedIn) to smaller networks you might not have heard of before, and those designed for one specific task (think Instagram), social networks have come to dominate online life. You might wonder, with all this diversity and overexposure to social networks, what makes the development of yet another one special? Well, there are a few reasons that Zurker should stand out in your mind. Dual Streams – Home + Street If like most people, you have an account on Facebook, you’re familiar with the term “stream”.
  • Make Money By Becoming A Successful Freelance Writer Online

    Andre Conferido
    8 Aug 2012 | 2:03 am
    If you have the knack for words, becoming a writer is an excellent choice. What’s more, you’ll find that the explosion of digital technology has made it easier than ever to earn a living at writing. Thanks to the Internet, you no longer need to worry about writing for a magazine or newspaper, or penning the next Great American Novel. In fact, you have a tremendous wealth of ways that you can earn money online with your writing skills. Before You Start Before you begin poking around on the Internet looking for writing jobs, we need to discuss a few things. Most people don’t really think…
  • Make Money Blogging – 7 Steps To Start Making Money With A Blog

    Andre Conferido
    2 Jul 2012 | 5:51 am
    One of the easiest ways to make money online is through blogging. People understand what blogs are, they have certain expectations of them and, because of that, if you want to make money as a blogger, you have to understand what an audience that reads blogs expects of you. Now the question pops up: “Are you qualified to make money blogging?” Blogs are frequently updated. If you’re not willing to update your blog frequently, you’re not going to make any money from it. It’s as simple as that. If you’re looking for a way to make money without doing any work,…
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  • How To Be A Successful Entrepreneur - Interview With Jerome Katz Professor of Entrepreneurship - Saint Louis University

    31 Aug 2015 | 4:30 am
    How To Be A Successful Entrepreneur - Interview With Jerome Katz Professor of Entrepreneurship - Saint Louis University In this podcast we have the pleasure of interviewing Jerome Katz, Professor Of Entrepreneurship at Saint Louis University. In the interview, Professor Katz comments on what he believes are the keys to being a successful entrepreneur, trends in small business today, information on what marketing methods have the best ROI for entrepreneurs and tips on hiring your first employees. In the podcast, Professor Katz outlines what he has found in his research and personal experience…
  • How To Increase Sales From Your Website - The Top 13 Things You Can Do Immediately

    25 Aug 2015 | 4:30 am
    How To Increase Sales From Your Website - Top 13 Things You Can Do Immediately In this blog post, we have posted the video for an online seminar we held recently. The seminar was titled, "How To Increase Sales From Your Website." The seminar covers key definitions to terms used for websites and SEO, keys to higher conversion rates, the basics of A/B page testing, the keys to creating high-quality content, and a quick overview of website statistics and website sales tracking. Be sure to read to the bottom of this post where we have a list of the top 13 things you can do immediately to increase…
  • Social Media Marketing Services - The Top 7 Reasons Why To Spend That Money On Local SEO Services Instead

    24 Aug 2015 | 5:40 am
    Social Media Marketing Services The Top 7 Reasons Why to Spend That Money on Local SEO Services Instead  In this blog article and podcast, we are going to talk about the social media marketing services versus SEO marketing services. The primary goal of this content is to explain the top reasons to spend a marketing budget on SEO instead of social media.   
  • Why Improving Your Website Conversion Rate Optimization Is Important

    10 Aug 2015 | 4:30 am
    Why Improving Your Website Conversion Rate Optimization Is Important This may seem like a no-brainer, right? Improving your website conversion rate means more people are taking actions that you would want them to take. This could mean an increase in email addresses provided, leads for sales or even direct sales from the website. Overall improving your website’s conversion rate can only mean good things for your business, but the few direct results seen above are just the end means of the process. There are plenty of reasons why a website’s conversion rate is important and…
  • How To Audit Your Search Engine Optimization Company

    3 Aug 2015 | 4:30 am
    How To Audit Your Search Engine Optimization Company Search engine optimization has proven itself to be a highly effective marketing tool, and because of its success a lot of businesses have hired individuals or companies to provide SEO services. One of the problems many business people run into when hiring these consultants is that they’re unsure of how to audit them. Like other marketing services, it’s incredibly important to audit your SEO company to ensure they’re providing you with the maximum return on investment, and that their efforts are being focused in the correct…
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    Business 2 Community

  • Sleep Your Way to Greater Success

    Rick Goodman
    4 Sep 2015 | 9:30 pm
    Looking for some practical ways to be more productive, more engaged, more successful in your personal and professional life? I suggest you sleep on it—literally. Many of today’s professionals significantly undervalue the importance of sleep. They see it as wasted time, and aim for radical sleep schedules where they just get two hours each night, or perhaps eschew traditional sleeping altogether in favor of 20-minute cat naps throughout the day. The thinking is that this leads to less wasted time and more productivity, but that couldn’t be farther from the truth. Listen, I’m a doctor,…
  • Moving to a New Office? Remember These Tips

    Mark Healey
    4 Sep 2015 | 8:30 pm
    When your company moves from its current office space, no small detail can be overlooked. Your office says a lot about your brand, your company’s reputation and its perceived future. This is why it is important that the new space fits company needs, its culture and your customers’ perceptions. Keep the following concerns in mind as you think about moving to a new office. Office Size Office size is obviously a tremendous factor in deciding on your next location. Before deciding on anything, make sure to take a look at your company’s current growth rate. You must decide how long you are…
  • Here Comes (Real) Apple TV Are You Ready?

    Tom Farrell
    4 Sep 2015 | 7:12 pm
    There have been a number of recent articles speculating on the nature of the Apple TV launch that is taking place next month. So in the spirit of providing a public service in true Swrve style, let us boil down the three key takeaways from this coverage: It will feature a new, improved, motion sensitive controller It will probably support apps via some form of the App Store It will cost a fair bit more than previous The last point isn’t necessarily hugely relevant, other than to confirm that what we are about to see might become something of a game changer. The first two mean an awful lot…
  • How To Make Your Blog Go Viral (Hint: Promote It) [Infographic]

    Priya Florence Shah
    4 Sep 2015 | 7:10 pm
    A while ago, I wrote a post on the “7 Qualities Of Incredibly Viral Content” in which I outlined seven qualities that I noticed in content that goes viral. This was before I happened to start reading a book called Contagious: Why Things Catch On by Jonah Berger and realized that he talked about much the same thing in his book. If you really want to get a handle on creating viral content, go read this book. Every social media marketer and content creator wants to know the secret to creating viral content. But, aside from a few qualities mentioned in my article above and in Jonah’s book,…
  • Top 5 Pins: Labor Day Weekend Getaways

    Kerry O'Donoghue
    4 Sep 2015 | 6:57 pm
    Labor Day weekend is here, and for many the urge to get out of town has never been greater! If you are not sure how you would like to spend your three-day weekend, then try a new locale for a change of scenery. If you’re used to the beach, then why not head to the mountains for a camping trip? Stuck in the dry plains? Rent a home by a lake for some activities on the water. As the unofficial end of summer, it is important to end the season on a high note. Plan a weekend getaway that can only lead to good times! Check out these five places to escape to this weekend. 1. Camp Looking for a…
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    The Point

  • A Follow-Up Strategy for Content Syndication Leads

    Howard Sewell
    25 Aug 2015 | 11:36 am
    It’s important to recognize that content syndication leads are not like most sales leads. When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. (That individual may well be a great candidate for your product, it’s just that he/she doesn’t know it yet.) Furthermore, that individual hasn’t downloaded that content from your Website, and may not even be familiar with your brand or even remember your company’s name from the white…
  • Is B2B Lead Generation Really This Difficult?

    Howard Sewell
    20 Aug 2015 | 10:21 am
    Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn (free report download here), and the numbers tell a disheartening story. Key findings from the survey of more than 600 B2B marketing professionals include: *  80 percent of those surveyed report their existing lead generation programs are only slightly or somewhat effective *  24 percent said they’re unable to gauge how well leads convert to revenue Other findings of note: *  Events, conferences and tradeshows were rated the most effective lead generation tactic *  59% of…
  • Quit Obsessing About the Customer Journey

    Howard Sewell
    11 Aug 2015 | 9:46 am
    These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing someone drone on about the customer journey. Suddenly, we are led to believe, the customer journey is all that matters. Lead nurturing, for example, must now coddle the buyer through every step of his/her journey to customer nirvana. Well, not so fast. Look, I’m all for the general notion of our marketing being more targeted, personalized, and relevant. And the more that your message and content reflect a prospect’s stage in the selling cycle, the…
  • Email Critique: When a Good Offer Just Isn’t Enough

    Howard Sewell
    16 Jul 2015 | 6:59 am
    Here’s a list of the things I love most about the email below from Allocadia, a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. The offer image. Yeah, that’s about it. Seriously though, that is one gorgeous white paper. It’s visually stunning, professional, colorful, even the title is intriguing (“How Marketing Performance Management is Changing the Role of the CMO”). It looks real and tangible and worth downloading. And, as the primary offer, it’s front and center in the email, which (as readers of this blog will be tired of me preaching) is…
  • A Simple 2-Step Technique for Improving Lead Follow Up

    Howard Sewell
    14 Jul 2015 | 10:52 am
    In an era when “demand generation” and “content marketing” are virtually synonymous, most B2B sales leads are the result of a prospect downloading or requesting content. However, whereas promoting marketing assets like white papers, ebooks, analyst reports, and the like is an effective way to feed the sales funnel, the fact is that only a small percentage of “white paper leads” will either convert to sales-ready prospects in the short term, or even result in sales engagement. Most B2B marketers take for granted that content marketing will, by default, generate a wide spectrum of…
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    Joey Sargent

  • How Hunger Feeds Your Business

    Joellyn 'Joey' Sargent
    3 Sep 2015 | 7:55 am
    Are You Hungry? When I was pregnant with my first daughter, I worked for an avionics company in Coral Gables, FL. It was a good job with reasonable hours and it didn’t take me too long to get home at the end of the day. Somewhere along my commute down US 1, I morphed from a mild-mannered marcom manager with “no desire to eat” to an aggressively ravenous crazy woman. My wild hunger swings helped me understand the true meaning of “hangy” – so hungry you’re angry. (Yes, it’s a word, in fact, it was just added to the Oxford Dictionary.) Fast forward…
  • Death by 1,000 Subscriptions

    Joellyn 'Joey' Sargent
    27 Aug 2015 | 7:55 am
    I just cancelled two membership services. Big news, huh? Not really. The move will save me about $160 month, not quite $2000 a year. That’s a significant savings, but it won’t make or break my business. What if I had 10 times that number of subscription services? For a business with 16 employees using just one service that costs $14.99 a month, that’s $2878 a year. Extend the costs over multiple services and pretty soon the numbers get big. Very big. Subscriptions Spell Profit For the past several years, providers of SaaS (Software as a Service) and Cloud services have been…
  • Find the Right Rate of Business Growth

    Joellyn 'Joey' Sargent
    20 Aug 2015 | 7:55 am
    Too Fast, Too Slow or Just Right How fast should your business grow? If you’ve ever tossed and turned all night trying to get comfortable enough to enjoy a good night’s sleep, you can probably relate to the challenge of finding the ideal pace for business growth. Some days it’s easy, others, it is next to impossible. We each have different preferences for mattresses, whether you prefer foam, innerspring, a waterbed or even the floor – it’s up to you. Business owners have the same choices, only when it comes to growth, there is usually a lot more at stake than not…
  • 5 Reasons for Entrepreneurs to Get Back to School

    Joellyn 'Joey' Sargent
    13 Aug 2015 | 7:55 am
    August is “Back to School” season in my town. Back in July, stores were brimming with binders, pencils and notebooks. The state had its sales tax holiday two weeks ago. Kids anxiously selected their first day of school outfits and parents packed their lunches. On Monday, the familiar yellow buses pulled up, and we’re off and running on another school year. Something changes in the air when school starts, and even people who don’t have children can feel the shift in the daily rhythm of life. You might think of summer’s end as time to get “back to…
  • What Now? How to Recover When You Can’t Deliver

    Joellyn 'Joey' Sargent
    6 Aug 2015 | 7:55 am
    Now matter how efficient your organization is, there will come a time when you simply can’t deliver as planned. It might be your fault, and it might be completely out of your control. Either way, it will happen. Unfortunately, customers generally don’t care about the cause. So what if the weather messed up your supply chain, if a key employee quit at exactly the wrong time, or if a mechanical failure derailed your production schedule? When you don’t deliver as promised, you’ve got a problem. What you do now can mean the difference between keeping a customer and losing…
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    The Brolik Blog

  • A Better Brainstorming Technique for Small Agencies

    Drew Thomas
    26 Aug 2015 | 8:45 am
    Strategies for creative brainstorming are varied, and the concept is spoken and written about extensively. There are teams that play creative games to spark collaboration. Here are 5 examples. Some teams fill entire whiteboard walls with diagrams, words, and sticky notes. It ends up looking like this. Other teams emphasize individual brainstorming sessions. Here’s an article. Ultimately, no one way is right for every company, but there’s a happy medium that any company can get behind to make brainstorming both productive and efficient. It goes like this… Meet for an hour to…
  • Websites Need to be Predictable, Not Boring

    Alex Caldwell
    24 Aug 2015 | 10:40 am
    Web design is getting stale. We’re not (and I’m generalizing here) creating memorable, engaging, visceral experiences on the web anymore. There has been a gradual shift towards designing “safe” websites that don’t stray too far from the expected. Now don’t get me wrong, that’s alright for the most part, but it’s important for us as web designers, user experience gurus, and development ninjas to remember to foster the emotional connection with users and find opportunities to break from safe design patterns that we’ve become so accustomed to. I’ll admit, sometimes I fall…
  • A Brolik Periscope Experiment: The Agency MVP

    Drew Thomas
    11 Aug 2015 | 9:20 am
    What is Periscope? Periscope is a relatively new streaming video app (owned by Twitter) that lets anyone broadcast live from their mobile phone. Why is it important? Periscope may very well change the world. Imagine first hand video accounts of protests and riots, streaming video from the front row at the Super Bowl and more. Opening up “journalism” to the masses, for better or worse, will change everything. Periscope may very well change the world. What does this mean for a digital agency? At Brolik, we like to stay up to date on all new technology, especially if there is a potential…
  • Digital Marketing: 8 Things I Wish I Knew

    Kierston Anderson
    28 Jul 2015 | 9:15 am
    After my internship with Brolik ended, I was lucky enough to be offered a full time position on the digital strategy team. At that point I had been working at Brolik for three months and had just begun to dip my toes into the world of digital marketing. What became clear after three months? There was still so much to learn. What became clear after three months? There was still so much to learn. After seeing that I had recently landed a job at a respected digital agency, a lot of recent grads reached out to me asking about my experiences at Brolik and about digital marketing in general. So…
  • How To Create A Successful Content Hub

    Jason Brewer
    17 Jul 2015 | 11:29 am
    With so much talk about content marketing, we’re all searching for interesting ways to reach an audience with relevant, helpful content. Some brands are doing it well, using content marketing as a replacement for some of their traditional advertising. Others are just dabbling with a blog post from time to time. Before you’re swimming in organic search traffic and thousands of shares, you’ll need a firm understanding of what good content marketing is and the principles that are required. What Does Good Content Marketing Accomplish? Successful content marketing adds value or provides…
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    Making Every Word Count

  • Message to Influencers as Part of Your Communications Strategy

    Gordon Benzie
    26 Aug 2015 | 1:28 pm
    Be sure to include a marketing message to the influencers that are part of the sale process, or else risk losing sales at the time of close. Continue reading →
  • Social Media’s Role in the News Cycle

    Gordon Benzie
    26 May 2015 | 2:11 am
    It should come as no surprise that the way we get news today is quite different than in the last decade. Daily Newspaper circulation, which stood at 62 million in 1990, fell to 43 million in 2010, a decline of … Continue reading →
  • What Happens if a Supplier Enters your Market?

    Gordon Benzie
    31 Mar 2015 | 5:38 pm
    How do you assess strategic threats from suppliers? What if they are Google? This is an important point to consider in writing a business plan. Continue reading →
  • Marketing is More than Advertising

    Gordon Benzie
    23 Feb 2015 | 10:23 am
    I find it interesting when I speak with new acquaintances and they ask me what I do. I’ll typically respond with “I’m a marketer” or “I’m part of a marketing team.” Nine times out of ten, the response I’ll get … Continue reading →
  • Is there a Link between Customer Satisfaction and Loyalty?

    Gordon Benzie
    23 Jan 2015 | 7:54 am
    Few would argue the importance of customer satisfaction. Every business owner strives for happy customers. In practice, however, what does it mean to achieve customer satisfaction? What makes a happy customer? Are they more profitable? More loyal? Fortunately, considerable research … Continue reading →
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    Kristin Zhivago

  • What I’m doing now and why I’ve shifted from consulting to instructing.

    Kristin Zhivago
    30 Aug 2015 | 6:14 pm
    Well, when you start a couple of companies, you get pretty busy. We’ve launched the Cloud Era Institute, which is dedicated to the research and conversation about what has changed for business in the Cloud Era, what has stayed the same, and what managers can do about it. We just published our first State of the Cloud: 10 Truths for Managers report (it’s free – and packed with interesting interviews/insights). We’re interviewing Cloud Era experts and posting their wisdom on the site. It’s been invigorating, to say the least. We’ve also launched Cloud…
  • What they’re thinking while you’re pitching

    Kristin Zhivago
    11 May 2015 | 8:07 pm
    We’ve been helping a company choose which cloud applications they should use in their transformation from a legacy, manual, silo-based organization to a cloud-based, automated, integrated system. So we are sitting through application demos given by application salespeople. Sadly, those salespeople are still miles away from where they should be. Why? 1) They still don’t ask you what you want to see.  Instead they show you what they think you want to see, which is . . . dashboards. “You can create any kind of report you want, and put it on your dashboard.” Whoever convinced salespeople…
  • Corporate versus cloud companies: No contest

    Kristin Zhivago
    21 Apr 2015 | 3:32 pm
    There are two kinds of companies now: those that proceed according to corporate rules, and those that embrace the new fast-moving rules of the cloud. Corporate companies rely on hierarchies and structure and rigid processes. They meet weekly or monthly to look at financials and discuss the state of certain projects. They make decisions slowly. They inch along at corporate speed. Cloud companies manage by the hour and the day. Their managers are fully aware of the constant stream of distractions that keep people from meeting deadlines (texting, news sites, personal emails, less-urgent…
  • Getting onto the short list

    Kristin Zhivago
    27 Jan 2015 | 9:42 am
    When the Web first emerged as a commerce platform, everyone thought, “Wow – a way to reach customers directly!” Which was true, sort of. It’s still a clumsy and intrusive business. Even (and perhaps especially) the more recent “retargeted” advertising method, viewed from the buyer’s perspective, just gets in the way. An example: I bought some vitamins recently online at Vitamin Shoppe, something I do every so often. Vitamin Shoppe used retargeting techniques to advertise to me, on the next 10 sites or so that I visited. Did it cause me to return to Vitamin Shoppe? No, it…
  • How to reinvent yourself

    Kristin Zhivago
    4 Jan 2015 | 9:45 am
    You will outlive your present career. That’s just the way it is now. We work for at least 40 years. The web, as we know it, didn’t even exist 21 years ago. The shift to the cloud and the explosion of mobile devices is changing the world yet again. Every new shift changes how people perceive what you offer, what they expect, and what they want to buy. The changes could be drastic or subtle (or both); what matters is that you recognize the changes, and figure out how to accommodate them. Easier said than done. Our egos, and our need for comfort, stand in the way.  When you’re good at…
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    Eric's Tips

  • Does Your Small Business Depend on a Large Business?

    31 Aug 2015 | 9:04 pm
    This is a cautionary tale for online entrepreneurs, with a special warning for Amazon sellers. A few days ago I read an article about an Etsy vendor who sort of got too big for Etsy… In case you’re not familiar with it, Etsy is basically a marketplace for handcrafted goods… artsy things and such. They […]
  • Landing Page Monkey – Review and Demo

    4 Dec 2014 | 5:07 pm
    My friends Jeremy Gislason and Simon Hodgkinson just released a new web-based application called “Landing Page Monkey“, so I decided to try it out. If you’ve been a reader/subscriber of my tips for any length of time, you’ll know that I’m always harping on list building. I know I may sound like a broken record […]
  • Happy Thanksgiving 2014

    26 Nov 2014 | 9:48 pm
    Happy Thanksgiving! I know that only about half of Eric’s Tips readers are in the USA, but gratitude transcends all borders. First, I want everyone reading this to know that I’m thankful for YOU. Without you, Eric’s Tips would not exist. Here’s a free gift as a token of my appreciation. It’s a 111 page […]
  • DynamicVSL (Interactive Video Sales Letter Tool) Reviewed

    23 Sep 2014 | 8:41 pm
    It’s been a long time since I’ve posted any product reviews, and part of the reason for that is I haven’t been inspired by many products lately. I’ve seen some good ones, but nothing that struck me as being a “game changer”. Today I’ve got a game changer for you It’s called DynamicVSL, and was […]
  • Case Study: $9200 in 5 Minutes with Facebook and Instagram

    5 Sep 2014 | 11:59 am
    Today I’d like to show you a social media strategy that is working well right now. First a little background about the niche that I’m using as an example… As you may know, my wife and I have six children. Because of this, I’ve been privy to an interesting niche market known as “baby wearing”. […]
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  • $10 Flash Sale – Social Media Workbook + Planner

    Crissy Herron
    28 Aug 2015 | 6:13 am
    It’s time for another $10 Friday Flash Sale – and this week, I have a brand new Social Media Planning Workbook + Calendar for you! A good social media plan includes: Timely content you create (your blog, videos, podcasts, etc) Archived content that still has value to your visitors (and you) Other people’s content Inspirational […]
  • My Favorite Tool For Creating eCover Graphics

    Crissy Herron
    21 Aug 2015 | 4:36 pm
    eCover Graphics, like the ones above, are an essential tool for your online biz. You can add them to your sales pages, product descriptions, and use them on social media as a way to represent your virtual products, such as ebooks, online courses, webinars, etc. The software that I’ve been using to create the above […]
  • Become A Blogtober Sponsor

    Crissy Herron
    19 Aug 2015 | 2:00 am
    October will be here before we know it… I will be offering a no-cost blogging workshop & program during October (Blogtober!) and am looking for sponsors! I will be promoting this to my newsletter list and social media, which is a combined following of over 13,000. I will also be creating a special Kindle book […]
  • Design Tips And Ideas For Exhibition Stands

    Crissy Herron
    7 Aug 2015 | 4:37 am
    When it comes to exhibitions, the stands that stand out most are always the ones with something different about their design. The plain and dull stands blend in with every other stall at the event, but the unique ones will get noticed. It can often be hard coming up with a fantastic design idea for […]
  • When DIY Isn’t The Best Option

    Crissy Herron
    31 Jul 2015 | 8:42 am
      You know I love – and promote – being able to do things yourself,  but sometimes, you just have to call the experts. (And there’s no shame in that! You can’t handle everything by yourself! No one expects you to!) Here are some situations where you may need to call in re-enforcements.  But before you […]
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    Bannersnack's Blog

  • 16 awesome infographics for smart designers

    Andrei Tiburca
    4 Sep 2015 | 6:51 am
    Infographics are a great resource for a quick and clear piece of information for you to learn. Almost every week, your favorite websites create some awesome infographics that can be very useful and packed with great content. We gathered in a list, some of the coolest infographics for designers that we could find and we structured them in a several topics. 1. Design 101 10 Basic elements of design We begin with the basics. This infographic, as the title says, will explain some basic elements of design. “Designing is more than inspiration or a great idea, it’s about understanding the
  • The step-by-step guide to save and publish your banners in Bannersnack

    Cosmin James
    3 Sep 2015 | 4:55 am
    I know that this seems the easiest part of your work, but actually it isn’t. Saving and publishing is as important as your design, because imagine that you worked 4 hours on a banner and you don’t know how to save it or publish it on the right way. Doesn’t seem like a waste of time ? So, let’s start with saving. Every time, during a project we suggest you to save your work. You don’t know when your computer, software or electricity will run off, so it’s better to save your progress and if something happens, you don’t have
  • What do specialists think about the importance of design in content marketing?

    Robert Katai
    2 Sep 2015 | 7:36 am
    If you work in the digital marketing industry you know that the hottest topic of the moment is content marketing. It doesn’t matter if you are a freelancer, a CEO, a marketer or a designer, you should know that you need to invest in content marketing as much, or sometimes more, as you invest in marketing strategy, social media and other channels that bring you value.  Do you want to find out more reasons why content marketing is important? Here are some short numbers I found on Contently: 36 percent of B2B companies with a documented content marketing strategy considered
  • Bannersnack discount coupon September 2015

    Robert Katai
    31 Aug 2015 | 2:32 am
    Here’s how you can save 20% on any Bannersnack premium plan in September 2015. Just click “I have a discount coupon” before placing your order, copy/paste SEPTEMBERCODE2015 and “Apply coupon“. Enjoy!
  • Bannersnack Design Talk “Design will always be the product of the communication objective” via Ram Castillo

    Robert Katai
    31 Aug 2015 | 2:16 am
    Our next guest for the interview category is an award winning Senior Designer, Art Director, Blogger, CreativeLive Instructor and Author of the internationally acclaimed book ‘How to get a job as a designer, guaranteed’. He’s been featured in Communication Arts, HOW magazine and AIGA and has had over 10 years experience working for globally renowned agencies such as Ogilvy & Mather, DDB and McCann Worldgroup. Today we will speak with Ram Castillo about the difficulties that he faced at the beginning of his career, his opinion about the design industry and the new Giant Thinkers…
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    Marketing Craftsmanship

  • Why Donald Trump Will Succeed as a “Know Nothing” Candidate

    Gordon G. Andrew
    4 Sep 2015 | 11:21 am
    At the Constitutional Convention in Philadelphia during the summer of 1787, America’s founding fathers wrestled with how our young nation would govern itself. Those deliberations – shaped by political intrigue and diverse personal agendas – included creation of the government’s executive branch. The world has changed dramatically since 1787, but the roles and responsibilities of the nation’s chief executive have remained the same. Over the past 228 years, the nation has grown from 13 colonies with under 4 million people, to 50 states and nearly 323 million citizens.  War was waged…
  • What Your Doctor Can Teach You About Business Growth

    Gordon G. Andrew
    1 Sep 2015 | 2:30 pm
    For many decades, physicians have been taught the “3 A’s” of a sound medical practice. They are the 3 qualities that their patients will value most highly, inrank order of importance: Affability Accessibility Ability Regardless of whether your professional field is medicine, law, technology or finance, that same ranking applies to how you are valued by clients, particularly in B2B businesses. For better or worse, your clients judge you (or your firm) primarily on a personal, visceral basis. First, they must like you (“Affability”), and be confident in your commitment to them…
  • Bare Essentials: Marketing as a Necessary Evil

    Gordon G. Andrew
    14 Aug 2015 | 3:03 pm
    Business owners across all industries and professions start companies because they have a specific expertise or interest – whether it involves trading currency futures or replacing car mufflers – and eventually discover that selling their product or service is neither in their wheelhouse, nor something they enjoy doing. To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail,…
  • Your Marketing: Is it the Love Child of Warren G. Harding?

    Gordon G. Andrew
    14 Aug 2015 | 2:56 pm
    After nearly a century of fighting for the legitimacy of her “love child” daughter, the long-time mistress of President Warren G. Harding, was recently vindicated by new DNA testing. The tenacity of Nan Britton and her family helped to prove that America’s 29th president fathered more than the Teapot Dome corruption scandal. Harding never met his out-of-wedlock daughter, Elizabeth Ann, but demonstrated presidential timber by providing financial support for her until he died in office at the age of 57. For Chief Marketing Officers, the outcome of this juicy scandal might provide…
  • Connect-the-Dots Marketing: A Gift from Steve Jobs

    Gordon G. Andrew
    14 Aug 2015 | 2:49 pm
    In his 2005 commencement address at Stanford University, Apple CEO Steve Jobs offered a “connect the dots” perspective on the random events that shaped his life. “You cannot connect the dots looking forward; you can only connect them looking backwards… For B2B marketers, this “rear view mirror” approach to connecting the dots in your tactical tool kit makes great sense. The underlying appeal of any connect-the-dots puzzle is based on seeing a recognizable image appear from an apparent hodge-podge of numbered dots, simply by following a prescribed path.
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    Event Strategy Solutions

  • Finally, Something Quick And Easy…

    Daphne Bousquet, CMP
    3 Sep 2015 | 3:08 am
    Have you noticed that nothing is as quick and easy as you think? It would be wonderful if projects go as planned and nothing ever takes longer than the time you have budgeted. Unfortunately, this is the real world and my accountability partner Mary and I have been known to lament “Why can’t this just [...]
  • Workshop Success – Workshop Success Fundamentals Every Speaker, Author, Coach And Expert Needs To Know

    Daphne Bousquet, CMP
    27 Aug 2015 | 3:40 am
    Do you know the 3 critical workshop success fundamentals every speaker, author, coach and expert needs to host your own client attracting, money making, successful workshop? If you’re a speaker, author, coach or expert who wants to host your own client attracting, money making, successful workshop without empty workshop rooms then you need to read [...]
  • Can You Get More Clients By Sending Them Back To School?

    Daphne Bousquet, CMP
    20 Aug 2015 | 3:00 am
    Have you noticed the school buses driving through your neighborhood?  It can only mean one thing… It is Back To School time, or as I like to call it: “the most wonderful time of the year“. As we send our kids back to school, it is time to send our prospects and clients back to [...]
  • 3 Tips For Hosting An Event Without A List

    Daphne Bousquet, CMP
    13 Aug 2015 | 3:40 am
    Filling your workshops and seminars is a challenge for many event promoters. If you don’t have list of subscribers to promote your event to, you are making it even tougher on yourself. After all, the best results from your marketing come from people who know, like and trust you. That is usually the people on [...]
  • Is Your Marketing Both Effective And Efficient?

    Daphne Bousquet, CMP
    6 Aug 2015 | 3:42 am
    Marketing is a balancing act.  You want to reach as many people as possible, but you want to do so without wasting precious resources like time and money. Your marketing has to be effective as well as efficient. You want it to be effective; that is your marketing efforts result in your prospects to take [...]
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    IEG's Sponsorship Blog

  • Digital Killed the Sponsorship Star

    26 Aug 2015 | 9:11 am
    An industry observer has argued that increasingly only challenger brands and new market entrants are using big budget sponsorship vehicles to drive their brand. Instead, it was claimed, bigger brands are passing traditional big-ticket sponsorship by, preferring to embrace digital technology and niche partnerships to target their key customer groups with razor-focused commercial messaging.
  • Tip of the Iceberg: The Impact of Millennials on Sponsorship

    21 Aug 2015 | 4:10 am
    Gen C@a term Google coined to describe people who care deeply about creation, curation, connection and community@has been out in force this summer.
  • Four Practical Insights into Social, Beacons, Hackathons and Events

    17 Aug 2015 | 9:13 am
    I had the good fortune of attending and presenting at the ICSC MOCIAL Conference in San Francisco earlier this month and heard several terrific talks about mocial (@mobile, social, and local@) trends that impact our world and how we engage with consumers using technology.
  • Time Is Now for Rightsholders to Embrace Digital Platforms and Develop Content for Them

    4 Aug 2015 | 6:50 am
    One of the underlying reasons for the creation of ESP Properties was the opportunity to assist sports, entertainment and other types of properties in taking advantage of the ways a new generation of consumers accesses and engages with media and content.
  • Inspiring Stories from Doha GOALS Forum

    4 Aug 2015 | 3:27 am
    We were privileged to lead a taskforce at last week@s Doha GOALS (Gathering of All Leaders in Sport), an invitation-only conference produced by Richard Attias @ Associates.
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    Brands & Films

  • Interview with Taylor Jenkins Reid, author of Maybe in Another Life

    20 Aug 2015 | 2:36 am
    About a month ago I decided that I have to change something about my reading habits and start reading more. The list of books to read had become way too long for one lifetime and on top of the list for 2015 was The Girl from the Train, one of this year’s bestsellers and one of must-reads. But before I began I got an interesting newsletter from Goodreads, the social network for book lovers, which is owned by Amazon. One of the recommended books was Maybe in Another Life by American novelist Taylor Jenkins Reid. The book was in the section Best books of the month and had a short description:…
  • Fantastic Four – a guide to brands and characters

    11 Aug 2015 | 11:38 am
    Fantastic Four is a fictional superhero team that appeared in comic books published by Marvel Comics. The first issue was released in 1961. This year the Fantastic Four (stylized as Fant4stic) got its fourth movie adaptation. Two most recent movies Fantastic Four and Fantastic Four: Rise of the Silver Surfer were quite successful at the box office: the first one grossed $330 million, while the sequel received $289 million. The reboot was directed by Josh Trank and had fairly good cast: Miles Teller, Michael B. Jordan, Kate Mara and Jamie Bell. Its production budget wasn’t small as well,…
  • “Seeing Tom Cruise wearing L.G.R sunglasses is a dream come true”

    4 Aug 2015 | 12:12 pm
    Mission: Impossible – Rogue Nation will be huge at the box office. In its opening weekend it grossed $55.5 million in the U.S. and over $120 million worldwide. Brands that were involved in the production can be very satisfied with the box office results. One of the companies that got its products in the fifth installment of the Mission: Impossible franchise is L.G.R, a small company from Italy that produces high-end glasses and sunglasses. L.G.R Tangeri sunglasses in Mission: Impossible – Rogue Nation (2015, Paramount, screen capture) L.G.R achieved quite a remarkable feat: Tom Cruise…
  • Product placement in pictures: Mission: Impossible – Rogue Nation

    29 Jul 2015 | 12:33 pm
    Mission: Impossible – Rogue Nation is the fifth installment in the Mission: Impossible series with all the usual suspects: Tom Cruise as agent Ethan Hunt, his partners Ving Rhames, Simon Pegg and Jeremy Renner, a beautiful woman (Rebecca Ferguson) and a lot of brands. Let’s check the most obvious product placement from the movie. BMW BMW had been involved in the previous installment of M:I – Ghost Protocol and returned in Rogue Nation with one car (BMW M3) and S 1000 RR motorcycle. Brandchannel asked Claudia Müller, Head of Global Entertainment Marketing for BMW Group, what makes BMW a…
  • L.G.R sunglasses in Mission: Impossible – Rogue Nation

    23 Jul 2015 | 6:43 am
    The fifth installment of the Mission: Impossible franchise is called Rogue Nation and will almost certain get into the list of top grossed movies of the year. Being such a big franchise and armed with a large marketing budget Mission: Impossible is certainly a very interesting movie to attach your brand to. For me the top of mind association with product placement in Mission: Impossible are Oakley sunglasses that Tom Cruise was wearing while rock climbing in M:I-2. Oakley sunglasses in Mission: Impossible 2 (2000, Paramount, screen capture) This year Mission: Impossible has a different…
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    Dwayne Flinchum

  • Standardized RFP’s: The 3-D’s

    11 Aug 2015 | 9:27 am
    We receive lots of RFP’s. In fact, we’re on track this year to meet an enviable benchmark that would represent a new annual record for number of requests received. These requests come in all shapes and sizes, as one might expect, and reflect organizations of every ilk. There are no standards in the industry for preparing a uniform RFP; in fact, many requests come with only a one-page strategic brief, or not even that. Read more: No related posts.
  • Private Foundations Sharpen Their Brands, Core Messaging, and Communications

    28 Jul 2015 | 8:17 am
    Progress reports. Annual reports. Grantee communications. Media relations. The world of private, nonprofit branding is a unique area of strategic communications with its own distinct set of needs and marketing language. In fact, the word “marketing” is not always considered a relevant term in meetings with executive managers of cause-based organizations. With such a finite number of constituents comprising what is generally known to be a small base of audiences, “strategic communications” would be the more appropriate way to refer to our work for these revered institutions.
  • The Power of Event Marketing

    8 Jun 2015 | 7:50 am
    It’s difficult to conduct a marketing meeting these days without the discussion turning to integrated, 360-degree programs. Optimizing all products and tools deployed across multiple channels is clearly the delicate, complex balance that we seek, but in our offices lately, we’ve been noticing and discussing the distinctive power of events. With so much attention turned to digital — almost blindly so, it would appear at times — an annual conference presents us all with the opportunity that the Internet will never afford, no matter how many technological advances are made: The power of…
  • Dancing With the Genie (or The Ongoing Plight of the Omnipresent Media Brand)

    2 Mar 2015 | 9:59 am
    The New York Times recently debuted its re-launched weekly magazine with the February 22 edition of the paper. Besides the usual self-aggrandizing about the new typefaces, columns, departments, and paper stock, the publication presented a compelling statement about its multichannel strategy on page 44 titled, “Beyond the Page.” If the title sounds like a Harvard Business Review whitepaper, it’s a vision statement that all publishers aspire to — and which is easier said than done. The perfect recipe is content distribution through print, website, daily emails to mobile, podcasts,…
  • For the Right Audience, a Print Redux

    25 Feb 2015 | 8:11 am
    We like to say that we’re “media-agnostic,” meaning that we are open to whatever strategy and channel works most effectively. Depending on the audience needs, printed thought leadership may be an important component of a larger, 360-degree, integrated content marketing program. Such is the case with Evercore Wealth Management, which publishes Independent Thinking four times annually. Our team redesigned the publication in 2014 and through a partnership with the client organization, continues to design and produce each edition. The publication is but one part of a system of content being…
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  • The Landing Page That Won Our Hearts (And Won Its Creator a Trip to CTA Conf)

    Stefanie Grieser
    4 Sep 2015 | 12:00 am
    A couple weeks ago we announced a contest on our blog. It wasn’t the type of contest where the winner just gets an iPad. Nope, not here. The winner would be sent to Unbounce’s Call To Action Conference in Vancouver this September 13th – 15th. The grand prize was a trip to Vancouver: including the flight, hotel and two conference tickets. The whole shebang! The challenge was simple. Build a landing page in Unbounce (for free) that answers one question: Why should we send you to the Call to Action Conference? We were blown away by the amount of thought, creativity, effort, love and…
  • How to Win More Conversions by Building Trust on Social Media

    Brad Tiller
    3 Sep 2015 | 12:00 am
    Trust is the building block of every relationship — even if it’s between business and customer. Social media has gone from being the bold new frontier of advertising to being an assumed element of almost any marketing campaign. But just because social media campaigns are commonplace doesn’t mean that you can just tweet your new promo code and watch the conversions roll in. But the nature of social advertising — interrupting or distracting from someone’s personal news feed — combined with the fact that everyone is doingc it means that if you want to get those clicks, you’ll…
  • HubSpot’s Ginny Soskey on Their Epic Blog Publishing Experiment [PODCAST]

    Stephanie Saretsky
    2 Sep 2015 | 12:00 am
    HubSpot’s publishing experiment resulted in a major overhaul of their editorial calendar and strategy. Image via HubSpot. So many marketers have speculated about whether they should be publishing longer posts or just more frequently. Which will result in more traffic? More leads? HubSpot took it upon themselves to find out once and for all with an epic publishing experiment that took place over the course of six months. In this episode of the Call to Action podcast, HubSpot’s Marketing Blog Editor Ginny Soskey gives us the skinny on HubSpot’s results. You’ll hear: How a late night…
  • So Bad They’re Good: Use the 7 Deadly Sins for More Persuasive Copy

    Brittany Berger
    1 Sep 2015 | 12:00 am
    I stood on my building’s front steps, freezing, digging through my purse. I don’t know why. I didn’t know where my keys were, but I knew they weren’t in there. Eventually I gave up and sat on the freezing stoop, angry at myself and whoever made me lose my keys. While I waited for the locksmith to arrive, I searched for and ordered a tracker to attach to my keys to avoid this annoyance in the future. Why am I telling you this? To illustrate that emotions drive action. That’s why those Sarah McLachlan commercials strive to make us all teary-eyed before she even starts in on her pitch.
  • We Hate Autoplay Too: 3 Experts on Landing Page Video Best Practices

    Nicole Dieker
    31 Aug 2015 | 12:00 am
    Autoplay video seems to be growing in popularity, despite unanimously being seen as a real pain in the butt. We’ve all scrambled red-faced for the mute button at one time or another, and we know first-hand that it flat out annoying – and even embarrassing. This guy’s not a fan of your autoplay videos. Image source. But does that embarrassment translate to a dip in conversions on your landing page? We asked three landing page video experts this question, along with other questions to help you make the most of your investment in a landing page video. Here’s the advice they shared.
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    PWB Blog

  • Tips to Prevent Compromised Facebook Accounts

    12 Aug 2015 | 6:31 am
    I always check into my client Facebook accounts first thing in the morning. Often I read what’s happening in the industry and find any “news” that I see coming through the various feeds. This morning at 6:30 a.m. I noticed a post on one of the social media sites I follow, it mentioned a large scale Facebook hacking. By the time I got into work, the story was all over the news, and the sites were taken down temporarily by Facebook. As compromised Facebook accounts are becoming bigger news, here are several tips to prevent Facebook pages from getting hacked –…
  • Beware of the Vultures: Is Your Site Mobile-Friendly?

    30 Mar 2015 | 12:15 pm
    Being a marketer can sometimes be frustrating. As an example, frustrations increase dramatically with every reported Google algorithm change – Like the change happening April 21. Certainly these algorithm changes can improve search, but they also release the search vultures. Those predators who create a feeding frenzy in an effort to scare businesses into buying their services. We have received a plethora of messages promising that without website improvements, our company will experience the end of the world as we know it. Before you buy into the hype though, let’s understand a few…
  • Social Media Posting Frequency

    25 Mar 2015 | 4:30 am
    Last week I read with dread a Tweet and subsequent blog post answering the question “How many times should I post on Social Media Sites?” It even went so far to advise readers the ideal “number of times/day (or week)” for social media posting frequency. In reading the post, it really made me consider… Wouldn’t it be great if my Magic 8 ball told me how many times to post and what to post on social media sites? Wouldn’t it be great if it everyone knew the magic social media posting frequency? The problem with giving that bit of advice is, in telling…
  • Social Media Image Size Guide [INFOGRAPHIC]

    16 Mar 2015 | 12:17 pm
    I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide. In fact, June 2013 was the last time I published information on correct sizing of images! The size of social media images changes from time to time, so having the most current data available is paramount. Each social media profile has unique size specifications and failure to properly size images may result in misalignment, cutting off part of the image or simply not being able to post them. There is nothing more frustrating to me, than…
  • PWB Has Moved

    25 Feb 2015 | 6:56 am
    Please note that has of February 23, 2014, PWB Marketing has a new address. It’s nothing grand really, we just moved across the street. Imagine if you will, that if you had been watching us prepare for the move, you might have noticed us playing Frogger on State Street. Hopping back and forth to check on progress in the new diggs was a big deal, especially through the bitterly cold weather we had! Please use our new address for future mailings. Our phone number will remained the same! PWB Marketing Communications 2750 S. State St., Suite 4 Ann Arbor, Michigan 48104 734.995.5000 general…
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  • Understanding the link between user engagement and search rankings

    Castleford Staff
    30 Aug 2015 | 9:25 pm
    Recent Google changes from Phantom to Panda 4.2 have placed a renewed emphasis on quality content. But understanding exactly how Google defines and measures quality is far from an exact science. While Google has a vast pool of data and almost limitless resources to continually improve its search algorithm, quality feels like a subjective, human judgement rather than something that can be measured by a mathematical formula. So it’s not surprising that some website owners remain skeptical. Especially when they see competitors using spammy, borderline black hat tactics that should be…
  • Meet the brains behind LDI: Q&A with Content Strategist, Libby Smart

    Castleford Staff
    27 Aug 2015 | 7:25 pm
    Libby Smart, one of our excellent Content Strategists, takes some time out from her busy schedule to tell us about some of the challenges for content marketers, the importance of UX and the inspiration behind Libby’s Daily Infographics (LDI). What do you like most about working at Castleford? Hands down, the supportive nature of the team. Secondly, that we have great examples for everything we’re trying to convince clients to do. That’s a big help when we’re trying to get clients on board with a new strategy. Lastly, we have some fantastic clients, who are bright,…
  • How social media can improve chances of a sale by 60% [STUDY]

    Castleford Staff
    26 Aug 2015 | 12:21 am
    One of the strongest arguments for investing in an ongoing social media strategy is the correlation between the brands people follow on their favourite social networks and how likely they are to buy from those brands. The awareness and affinity that social media interactions help build can be key factors when it comes to deciding where dollars get spent. As well as adding fans and followers, brands with truly successful social media marketing strategies also create engaging and useful content to drive both organic and paid growth across the most relevant networks. The aim is often to find…
  • Get better results with longer, richer editorial content [VIDEO]

    Castleford Staff
    19 Aug 2015 | 10:01 am
      <<VIDEO TRANSCRIPT>> Hi and welcome to Better Blogging in 30 seconds from Castleford, Australia and New Zealand’s leading content marketing business. Frasier Crane once said: “If less is more just imagine how much more more will be”. And when it comes to creating editorial content for your blog, everyone’s favourite fictional psychiatrist was dead right. Across our client base and on our own blog we’re seeing much stronger metrics for longer, richer blog posts. Users are expecting a more comprehensive, in-depth experience when clicking on a…
  • Mobile friendliness tops Google search factors to watch in 2016 [MOZ SURVEY]

    Castleford Staff
    11 Aug 2015 | 10:30 pm
    Mobile friendliness is the top search factor to watch over the next 12 months, according to 150 industry experts who took part in a major new survey. Members of the search community responding to the bi-annual MOZ Search Engine Ranking Correlation Study and Expert Survey 2015 put mobile compatibility ahead of other important metrics likely to have a bigger influence on search engine results. The mobile friendly update is arguably Google’s most important algorithm adjustment so far this year. Since the update was rolled out in April, sites that fail Google’s mobile friendly…
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  • Marketing Doubleshot Podcast – Ep.9 – Content Calendar Strategy & Being Adaptable in the Gig Economy

    Jonathan Barrick
    31 Aug 2015 | 6:05 pm
    In this episode, Jonathan Barrick and Josh Muirhead discuss ways to be more strategic when planning your content calendar, and how important it is to be adaptable in the current digital marketing career economy. Links and resources mentioned in this episode: Content Marketing Institute CMI Content Calendar Template -> How to Put Together an Editorial Calendar for Content Marketing Gary Vaynerchuk – Gary on Twitter @garyvee The post Marketing Doubleshot Podcast – Ep.9 – Content Calendar Strategy & Being Adaptable in the Gig Economy appeared first on Foglyte.
  • Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action

    Jonathan Barrick
    27 Jul 2015 | 5:20 pm
    In this episode, Jonathan Barrick and Josh Muirhead discuss three recent trends in digital marketing careers and an initiative by Google to more effectively measure the effects of online engagement (specifically SEM) on retail store visits. Links and resources mentioned in this episode: Fast Company -> Search Engine Land -> Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact –…adwords-211254 Search Engine Land -> AdWords Brand CPCs Rising? Here’s Why And What You Can Do About…
  • Marketing Doubleshot Podcast – Ep.7 – SEM Reporting with Causation & Some Brands “Going Dark” on Social Media

    Jonathan Barrick
    29 May 2015 | 6:28 pm
    In this episode, Jonathan Barrick and Josh Muirhead discuss how marketers can get better understanding of their SEM efforts by mapping actions and events in their reporting and finding true correlation and causation, and explore why some brands have made the puzzling decision to ‘go dark’ on social media and shift to an advertising-only model. Links and resources mentioned in this episode: 3-Part Introductory Guide to Adwords & SEM by Sean Clark:…
  • Marketing Doubleshot Podcast – Ep.6 – Brands Mixing with Social Causes & The Optimized Personal Digital Brand

    Jonathan Barrick
    23 Apr 2015 | 12:14 pm
    In this episode, Jonathan Barrick and Josh Muirhead discuss some of the latest news in social cause marketing, including Dove’s latest and greatest campaign, along with the dangers of not being prepared for what comes with social cause marketing. Also, we take a look at what it means to have an ‘optimized’ personal digital brand, and how you can start optimizing your own digital presence. Links and resources mentioned in this episode: Dove’s ‘Choose Beautiful’ campaign -> Chipotle’s social marketing ->…
  • What Goes Into An Optimized Web Page?

    Jonathan Barrick
    26 Mar 2015 | 1:56 pm
    A handy cheat sheet for evaluating your optimized web pages. Back in the early days of Search Engine Optimization, there were not nearly as many factors influencing the visibility and authority of an average optimized web page. It used to be a simple matter of SEO basics, like choosing your keywords carefully, writing some solid copy, taking care of your headers, alt tags and meta tags, and BOOM you were pretty much done! Well these days things are a bit more complex. There are more factors influencing a page’s SEO rank now than ever before, and it can be a daunting task for website…
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    Creative Guerrilla Marketing

  • Enhance Brand Awareness with Branded Clothing

    3 Sep 2015 | 8:00 am
    Regardless of the type of business you own, branded clothing can make a huge impact. Companies strive to get their name and logo into the public’s line of vision as often as possible, and using branded apparel to do so is an extremely effective technique, increasing brand awareness everywhere you turn. Implementing branded clothing into your uniform and marketing strategies offers a business many benefits, but bringing a sense of familiarity to the name and logo of the company is definitely first and foremost. As such, let’s take a look at how brand awareness can be enhanced with the use…
  • Kids Take Over A Bank In Cute Marketing Campaign for Record Bank

    Ryan Lum
    2 Sep 2015 | 8:00 am
    How would you feel is an 8-year old managed your financial situation? This is exactly what happened when Record Bank partnered with Happiness Brussels. To show how easy banking could be, they got two employees to teach several young children how banking works. They then set them free to do their job at a local Record Bank. Watch as an 8-year-old explains how to apply for a credit card, or how to open up an account, using only cookies and sweets. Naturally, many clients were quite shocked at first when they visited their local Record bank to find some very young employees. Original Post by…
  • Land Rover’s Instagram Adventure Story Is Absolutely Mindblowing

    Ryan Lum
    1 Sep 2015 | 8:00 am
    Land Rover and the creative folks at Y&R NYC created a very unique campaign on Instagram that showcases two fictional adventure stories. They utilized all the space and created a panoramic style photo as you scroll down. The first Instagram story can be seen at @SolitudeInSawtooth, which follows the outdoor journey of a young couple as they explore the Sawtooth National Forest in Idaho in their Land Rover. The second story can be seen at @BrotherhoodOfWonderstone which shows two brothers as they explore Kanab, Utah. Each of the Instagram accounts show the story in a very unique way as…
  • 20 Famous Logos Color Swapped with Their Competitors

    Ryan Lum
    31 Aug 2015 | 8:00 am
    Brazilian graphic designer Paula Rúpolo was commissioned to create a unique brand identity fora new coffee-based soft drink from scratch. As a part of her research, she wanted to explore the role that color has on logo and brand design. Through the research she hoped to have a better understanding on how color can affect our decisions. Rúpolo took several different iconic logos and swapped colors with their rivals. The results were very interesting. As you can see from the examples below, color greatly affects our brand image. The iconic green of the Starbucks logo looks awkward when…
  • Where to Start?: Turn Your Start-Up Dream into a Reality

    28 Aug 2015 | 8:00 am
    Being your own boss is a dream for many people who are very independent and entrepreneurial. However, turning ideas into reality is another story altogether. Starting a business is one of the most rewarding things you will ever do in your life, but it is also one of the most difficult. You can’t just pick a name, hang a sign on your door, and expect customers to find you. There is a right way to turn your start-up dream into a reality. Start here. Choose a Consultant Starting a business doesn’t just take a lot of work. It is also expensive. New entrepreneurs have to make many decisions,…
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  • Blogging Issues: What Are The Real Problems With Blogging?

    2 Sep 2015 | 7:00 pm
    Quite a few years ago, back in the early days of blogging before everybody and their brother had multiple blogs, there was a popular post asking readers to tell what they disliked about blogging. Surprisingly, the blogger posting this question was in the How To Make Money Blogging niche, so naturally, his readers were all bloggers, too. Even more surprising, there was a lot of negativity in the comments that day. It’s one thing to give your readers a list of all the wonderful aspects of blogging and ask if they agree. But it’s quite another to list the things you think are wrong…
  • New Blog Monetization: Should You Put Ads On Your New Blog?

    2 Sep 2015 | 3:00 pm
    I’ve talked before about my opinion on having ads on your blog right from the launch. In the past, I didn’t think it was a very good idea because you didn’t really know your audience yet. In fact, you don’t even have an audience on the day you launch your blog. I’ve recently heard three compelling arguments to the contrary, though, so I thought I’d show you the other side of the story. A little money is better than no money at all One of my arguments against placing ads on a new blog is that you don’t know who your audience is or what they’ll be…
  • Captivate New Readers: Make Them Browse Your Site

    2 Sep 2015 | 7:00 am
    1. Link To Relevant Content A large percentage of your first time readers will arrive on your blog via an organic search, which means they’re looking for information. Since you can’t possibly answer every single question they’ll have in just one blog post, and since one question often leads to another, it makes sense then to assume that they’ll happily click on your links that lead to more of your informative content. However, you know what happens when you assume… These people have never seen your blog before. You’ve impressed them with that first post,…
  • Retaining New Readers: First Impression Counts Big Time

    2 Sep 2015 | 3:00 am
    Since we’re talking about how to keep new readers on your blog, it only makes sense to take a look at the first things they see when they arrive. It is essential to turn those all-important first time visitors into long-time loyal followers. 1. Your Blog Design I know you’re tempted to use bright, flashy colors and lots of images to attract attention because those are the very elements that are attractive to you. But “attractive” and “effective” are two different words. A theme with too many interesting visual design elements will distract your reader from your content.
  • Capturing New Readers: How To Make Them Stick Around For More

    1 Sep 2015 | 11:00 pm
    If you’re getting some good traffic to your blog then you’re probably excited to log in every day and see which of your loyal followers managed to leave the first comment this time. You enjoy interacting with these followers and you spend a lot of time trying to meet their content needs, which is as it should be. But let’s not forget about that first-time reader. He’s even more important than your band of loyal followers. If you’re focusing your content then each of your posts will only answer one question, but when you’re searching for information one…
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    Genius Blog

  • Weekly Roundup: Lyrics Posted Since 8/25/2015

    1 Sep 2015 | 7:11 am
    Big Memes: A. B. Schmidt – Appreciating Poetry: An Introduction to James Merrill Lyrics Add-2 – Set It Off Lyrics Alessia Cara – Four Pink Walls Lyrics Alessia Cara – I’m Yours Lyrics Alessia Cara – Outlaws Lyrics Anthony Fantano – Anthony Fantano Q&A: August 28th, 2015 Lyrics AR15 – Can’t See Me Again Lyrics August Alsina – Why I Do It Lyrics Avicii – For A Better Day Lyrics Avicii – Pure Grinding Lyrics Barclays Premier League – 2015/16 Week 4 Highlights Lyrics Beatsteaks – Make A Wish vs. The Krauts Lyrics Big KRIT – 86 Lyrics Booba – Validée Lyrics…
  • Weekly Roundup: Lyrics Posted Since 8/18/2015

    25 Aug 2015 | 7:11 am
    Big Memes: Add-2 – Stop Play Rewind Lyrics Atitude Feminina – Mulher Guerreira Lyrics Baby Bash – Cancion De Amor Lyrics Barclays Premier League – 2015/16 Week 3 Highlights Lyrics Becky G – Break A Sweat Lyrics Black Flag – White Minority Lyrics Carrie Underwood – Smoke Break Lyrics College Football Playoff – 2015 NCAA Football Rankings Lyrics Dalia Chih – Pink Green Blue Lyrics Daya – Hide Away Lyrics Diplo – Set Me Free Lyrics Drake – OVO Sound Radio Episode 4 Tracklist Lyrics Dua Lipa – New Love Lyrics Erin McCarley – I’ll Never Go Away Lyrics ERRdeKa – High…
  • Weekly Roundup: Lyrics Posted Since 8/11/2015

    18 Aug 2015 | 7:10 am
    Big Memes: 2 Chainz – Goat Lyrics 2Seiten – Robin Williams Lyrics 50 Cent – 9 Shots Lyrics 50 Cent – Pussy So Good Lyrics Ace Hood – I Know How It Feel Lyrics Alli Simpson – Roll ‘Em Up Lyrics Angel Haze – Babe Ruthless Lyrics Avenue – Our Love Lyrics Barclays Premier League – 2015/16 Week 2 Highlights Lyrics Big KRIT – Guilty As Charged Lyrics BJ The Chicago Kid – Church Lyrics Casey Veggies – Anybody Lyrics Cassandra Wilson – Until Lyrics Chance The Rapper – Israel (Sparring) Lyrics Dave Howell – Dave Distilled: Double Proof Lyrics Duran Duran – Paper Gods…
  • Weekly Roundup: Lyrics Posted Since 8/4/2015

    11 Aug 2015 | 7:11 am
    Big Memes: Alvaro Soler – El Mismo Sol (Spanglish Remix) Lyrics AR-AB – Back 2 Back Freestyle Lyrics Arobie1992 – The Clash Review Series #1: The Clash (U.K.) Lyrics Blachovsky – Mam cel! Lyrics Blessthefall – Walk On Water Lyrics Cash Cash – Devil Lyrics Chada, Bezczel, ZBUKU – Do upadłego Lyrics Charlie Heat – Hot Boy Lyrics Charli XCX – X-Ray Specs Lyrics Chinx – Die Young Lyrics Chinx – Far Rock Lyrics Chris Miles – Psychotic Lyrics Class Actress – The Hills (Answer to The Weeknd) Lyrics CyHi The Prynce – Elephant in the Room Lyrics CyHi The Prynce – Like It…
  • Weekly Roundup: Lyrics Posted Since 7/28/2015

    4 Aug 2015 | 7:10 am
    Big Memes: Alessia Cara – Four Pink Walls: The EP Cover Art + Tracklist Lyrics Alicia Keys – 28 Thousand Days Lyrics Anomaly116 – CD Collection Lyrics Ashley All Day – Like This Lyrics Białas/King Tomb – Illest Nigga Alive (Off The Top Freestyle) Lyrics Big Narstie – Hello Hi Lyrics Big Teach – Who Taught Ya? Lyrics Chedda Da Connect – Whippin Up Lyrics Chet Faker – 1998 (Remix) Lyrics Chief Keef – Laurel Canyon Lyrics Chief Keef – I Just Wanna Lyrics The Cowsills – The Rain, the Garden & Other Things Lyrics Danny Brown – Worth It Lyrics Descendants Cast –…
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    Miguel Carrasco Mindset

  • How to Shift Your Mindset

    9 Aug 2015 | 9:13 pm
    Nearly everything you’ve ever wanted to accomplish in life, cannot be done unless you shift your mindset. It’s true. Most people tend to focus on “What do I need to do to get XYZ”. Very few people focus on “How do I re-program my mind so that I can do what is necessary to get XYZ”. Today, we explain four simple tricks you can use to shift your mindset so you can achieve your dreams. 4 Simple Ways To Shift Your Mindset 1. What programming is running in your mind? The first most critical component of mindset shifting is to be aware that your mind is listening to everything you are…
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    Renegade Search

  • What Kind of Content Gets Links?

    Hannah Marks
    4 Sep 2015 | 5:00 am
    For SEOs, one of the main objectives in content creation is to get links from that content. However, a content piece can easily flop on this front if it’s not strategized correctly, so it’s important to have a firm grasp on what qualities help a piece of content get links. Here are the most important guidelines to follow in order to create content that gets links. Know Your Target Audience Before getting started, have a complete understanding of your target audience. Know what the audience is interested in and what they are looking for. You can identify the different buyer personas in…
  • How Much Time and Budget Should I Spend Promoting my Content?

    Tom Shearman
    3 Sep 2015 | 3:00 am
    This sounds like a question without a clear answer, but in reality, there’s actually a pretty consistent rule of thumb that you should follow when creating and promoting a content piece. And that is that you should spend at least as much time and budget promoting a piece as you do creating it. Though this rule of thumb tends to hold true pretty consistently, brands and agencies still tend to overspend on content creation relative to actually marketing their content. Let’s take a look at why this happens. How Much Time and Budget to Spend Marketing Your Content Reason 1: Good…
  • Why You Should Do Remarketing

    2 Sep 2015 | 5:00 am
    Have you ever been followed around the internet by that pair of running shoes you’ve been eyeballing or had Verizon Wireless offer you $200 to join them after you’ve been to their site? That’s remarketing! And, believe it or not, it’s pretty effective. Google has published a ton of case studies on how it can help increase conversions, and we’ve seen the benefits as PPC managers at DTC. But how do you know if it’ll be a successful strategy for your business? Why Should I Do Remarketing? It’s almost always a good idea to have some kind of remarketing in play. Think about it.
  • How Can I Get More Clicks on My Text Ads?

    Aaron Scoggins
    1 Sep 2015 | 5:00 am
    When it comes to PPC text ads, what you say matters. Google has a limited amount of real estate, after all- 25 characters for the headline, and 35 characters each for two description lines. So how can you best utilize that space in order to get more clicks on your text ads? We have the answers in this week’s Ask a Third Coaster. How to Get Clicks on Your Ad How to get clicks on ads 1. Be clear in your message Focus your ad on a specific product or service. Match your message to the search query to show the searcher that you have what they’re looking for. 2. Focus on benefits more…
  • How Often Should You Blog?

    Kristen Geil
    31 Aug 2015 | 5:00 am
    As the marketing manager of your company, you’re understandably busy. Your schedule is detailed in 15-minute increments, and anytime you can figure out how to save time and get more accomplished, you’re all over it like a cheap suit. So when it comes to your blog, you want to know exactly how many posts per week it takes to keep an interested audience and grow long-tail traffic without being a huge timesuck on your end. Research shows a relatively simple answer: the more often you blog, the more traffic you get. Therefore, you should blog as often as possible to maximize your SEO…
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    Starmark | Integrated Marketing Communications

  • Refining your Marketing Program

    Roberto Renteria
    3 Sep 2015 | 6:10 am
    In light of ever-shrinking advertising budgets and human resources, marketers are under mounting pressure to do more with less so increasing ROI has never been more critical in keeping executives at bay when the monthly financial reports are published. But how do we do more with less? We get smarter. Using Analytics to Measure Success... View Article
  • How do you reposition THE largest international boat show? Tell the world they’re number one!

    2 Sep 2015 | 6:37 am
    Show Management, producers of the Fort Lauderdale International Boat Show (FLIBS), has turned to Starmark to create a new brand mark, website redesign and strategic media campaign for this year’s event. Starmark has repositioned FLIBS as the “#1 Boat Show on the Planet” with a new campaign that includes print advertisements, radio scripts and eye-catching... View Article
  • Use Geofencing to Create Relevancy

    Roberto Renteria
    20 Aug 2015 | 1:12 pm
    A geographic fence or “GeoFence” is a virtual way to define a physical area for marketing purposes. This brings a lot more flexibility for marketers than using pre-defined designated marketing areas (DMAs) or ZIP code. Geofence technology targets users using their mobile devices when they “enter” or “leave” one of these custom-defined areas. Because of... View Article
  • Operation Lift Hope

    19 Aug 2015 | 10:35 am
    Operation Lift Hope is a community initiative uniting leaders from Fort Lauderdale’s business, government and social agencies in an effort to improve homelessness in South Florida. By leveraging a set of diverse experiences and creating a stronger, more caring community, Operation Lift Hope is working to literally lift hope for homeless families, veterans and individuals.... View Article
  • Driving Visitation and Tracking Offline Conversions

    Roberto Renteria
    13 Aug 2015 | 6:39 am
    In today’s world of digital advertising, whether you call it SEO, SEM or PPC; or measure by CPC, CPL or CPM, the goal is one and the same–tracking and conversion. While a variety of tools make measurement fairly mundane, how do businesses attribute conversions to the appropriate marketing source? Let’s explore two methods within Google’s... View Article
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    Main Street ROI

  • Which Google AdWords Metrics Should You Be Looking At?

    Phil Frost
    3 Sep 2015 | 8:59 pm
    When you log into Google AdWords, it’s easy to get overwhelmed.  On almost every page you’ll find a new table full of data, along with a graph that charts your different metrics over a given date range. For more experienced advertisers, the robust reporting capabilities are great for digging into campaigns to make improvements.  However, if you’re just getting started with Google AdWords, then it’s almost impossible to know where to look.  In other words, how do you know which metrics are really important to review? To answer that question, we need to take a…
  • 3 Pitfalls to Avoid When Researching Digital Marketing

    Phil Frost
    30 Aug 2015 | 8:11 pm
    Each of the last 4 years I’ve trained for the New York City marathon from July to November.  If you’re familiar with distance running, then you know that means I’ve had to deal with my fair share of aches, pains, and even injuries. Whenever I feel like I’m on the brink of an injury, I do what most everyone does in our “internet information age”: I turn to Google.  I don’t talk to a coach or a trainer, and I certainly don’t schedule an appointment with a doctor.  I start my research online. Why?  Because I can get nearly instant answers…
  • Digital Marketing “Summer Tune-Up” (3 Simple Questions)

    Phil Frost
    27 Aug 2015 | 8:17 pm
    Today is the last day of my family beach vacation, which pretty much marks the end of summer for me.  Plus, schools are starting up, preseason football is nearly over, and baseball games finally have more at stake.  Yup, summer is over, and that means it’s time to get back to work! :) Before summer speeds by and we’re officially into the fall season, I recommend taking some time now to tune up your marketing so you have a strong finish to 2015. Before we know it, the holiday season will be here… and then with the blink of an eye, the ball will drop in Times Square.
  • The Secret To Closing More Sales

    Phil Frost
    23 Aug 2015 | 8:13 pm
    One of the biggest complaints I hear from businesses using digital marketing is that they’re getting low quality leads.  I actually hear much more colorful descriptions, but we’ll use “low quality” for the purposes of this article. :) In other words, the leads they’re getting are not converting to sales.  When this happens, then the first inclination is to point fingers at the lead quality.  I catch myself doing this as well.  Hey, it can’t possibly be my fault the deals aren’t closing! The leads are simply not good enough. Sound familiar? If…
  • What If You Lost Your #1 Marketing Channel?

    Phil Frost
    20 Aug 2015 | 8:45 pm
    I’m from Massachusetts so I grew up a fan of all the Boston professional sports teams.  Yes, that includes the New England Patriots.  And yes, that includes Tom Brady… If you follow the NFL, then you know the quarterback of the Patriots, Tom Brady, has been suspended for the first 4 games of the season. Regardless of how you feel about the suspension, there’s no denying that Brady is the #1 player on the Patriots and the suspension means  he will be out for a quarter of the season. To put that into perspective, consider losing your #1 marketing channel for a quarter of…
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    Rob Fore

  • A Brief Insider Look at the History of Amway MLM

    Rob Fore
    31 Aug 2015 | 4:15 pm
    The Amway MLM system is the longest running well-known MLM business in the world and it is still a major player in the MLM world today. Amway is short for American Way, and the Amway MLM system was founded in 1959 by Rich DeVos and Jay Van Andel. The business sells a wide range of […] Related posts: Amway Network Marketing – Still Alive and Well A Brief Insider Look at The Best Multilevel Marketing Companies Best MLM To Join – Amway’s Successful and Proven System
  • Top Benefits Of Social Media Marketing

    Rob Fore
    30 Aug 2015 | 4:15 pm
    The Internet is an ever-changing landscape, a place where online marketing strategies are continually being modified. People who are experienced with Internet marketing are well aware of how important it is to stay on top of these changes and to implement new and improved strategies in order to stay on top of their game. In […] Related posts: The Disadvantages of Social Media Marketing 4 Huge Benefits of Video Marketing Understanding the Elements of Social Media Campaigns
  • Advanced Affiliate Internet Marketing Tips and Tricks

    Rob Fore
    29 Aug 2015 | 4:15 pm
    It’s a sad fact that 99% of internet marketers fail in the first two years. Most people try to make money through blogging or running an affiliate site, and then give up when they do not see huge commission payments rolling in within the first few months. All too often, those marketers work hard, and […] Related posts: 5 Free Internet Affiliate Marketing Tips to Get More From Your Website Understanding Affiliate Internet Marketing Using Effective Advanced Internet Marketing Strategies
  • ACN Network Marketing – Can You Make Money?

    Rob Fore
    28 Aug 2015 | 4:15 pm
    The allure of joining a network marketing company has been around for many decades. Many people have heard of Amway, yet there are many other MLM businesses, some of which you may not know are actually network marketing companies. Avon, Mary Kay Cosmetics, and Pampered Chef are all examples of network marketing companies that are […] Related posts: Building Your Network Marketing Business Fast Is The Empower Network Marketing Opportunity For You? Coffee Network Marketing To Help You Make Money
  • Got a Blog? Make Money Online Today!

    Rob Fore
    27 Aug 2015 | 4:15 pm
    While there are many online opportunities for generating a monthly stream of income, posting to a blogging site can be extremely lucrative. Once your site is up and running, you can express your opinions, views, points of view, ideas, and interests to the whole world. If your quality content is good, you will likely attract […] Related posts: Blog to Make Money? Can YOU Do It? Can I Really Make Money Blogging? Depends… Blog to Make Money – Seriously?
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    DIY Marketers

  • How to Make Your Content Go Viral

    Ivana Taylor
    3 Sep 2015 | 5:21 am
    [Interesting] One of the biggest goals of any online content creator is for their content to go viral. Many people end up learning, however, that there’s no secret formula to go viral, although there are a collection of important factors. Scientists have been able to pinpoint at least four reasons why content goes viral based on the […] The post How to Make Your Content Go Viral appeared first on DIY Marketers.
  • 5 Factors You Must Consider When Doing a Market Research

    Ivana Taylor
    1 Sep 2015 | 5:42 am
    [Interesting] We’re sure that you know that no matter how big or small your company is, marketing is important for any sort of business success — why else would highly successful Fortune 500 companies spend millions of dollars on Superbowl ads every year? That being said, approaching marketing the wrong way can be even worse for […] The post 5 Factors You Must Consider When Doing a Market Research appeared first on DIY Marketers.
  • Ask Me Anything: How to Become a Successful Small Business Coach

    Ivana Taylor
    26 Aug 2015 | 5:19 am
    [Interesting] The first thing I do when someone registers for the DIYMarketers newsletter or for any helpful tip is ask if they have a question.  Most of the time I answer them individually, but now and then, a question really has that “How to” traction that I think you might enjoy — so here’s a question […] The post Ask Me Anything: How to Become a Successful Small Business Coach appeared first on DIY Marketers.
  • Marketing Tips to Get (and Keep) Your Business Going

    Megan Totka
    24 Aug 2015 | 6:00 am
    [Interesting] Owning your own business and controlling your marketing ventures is a lot of fun and can be rewarding– but it’s also a lot of work. From time to time it is good to think about some new marketing tips to help your business grow. Here are eight marketing tips you should consider: Establish your “why.” […] The post Marketing Tips to Get (and Keep) Your Business Going appeared first on DIY Marketers.
  • The Proper Care and Feeding of Great Ideas: The Birth of Bizapalooza

    Ivana Taylor
    22 Aug 2015 | 8:31 am
    [Interesting] Sunday March 25, 2013 Every Sunday I get up early, pad down the stairs in my PJs, mussed up hair and glasses.  I have a ritual that happens every morning — and especially on the weekends: Put the water on for coffee Empty the dishwasher Drink that first cup of coffee while trolling social media, reading […] The post The Proper Care and Feeding of Great Ideas: The Birth of Bizapalooza appeared first on DIY Marketers.
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    BubbleCube - A Digital Marketing Blog

  • How Marketers can use Periscope & Meerkat to improve Customer Relationship Management?

    Harsha MP
    27 Aug 2015 | 10:55 pm
    With Videos taking a center stage in the digital marketing activities & engaging with the customers, Periscope & Meerkat provide a great opportunity for marketers to engage with the customers. Some of the ways in which these can be used to connect with the customers include 1) Provide product/service demos. This would help customers understand & learn more about your product/service 2) Use these services to broadcase Industry trends, market inforrmation & other related news 3) Connect with a customer & broadcast it to your audience 4) Participate with other industry…
  • Data Never Sleeps – What Happens in One Minute on the Internet?

    Harsha MP
    20 Aug 2015 | 2:26 am
    The global internet population grew nearly 20% – from 2.4 billion to 3.2 billion people. Some stats are Amazon – 4310 Unique Visitors Tinder – 590,278 Times Users Swipe
  • Land Rover: An Instagram Adventure Story

    Harsha MP
    17 Aug 2015 | 2:58 am
    Instagram is fast emerging as a perfect spot for campaigns. Land Rover fans can enjoy two fictional, Instagram adventure stories. The first story is @SolitudeInSawtooth, follows the outdoor journey of a young couple as they explore Sawtooth National Forest in Idaho. 2nd Story is @BrotherhoodOfWonderstone follows two brothers as they embark on an expedition through Kanab, Utah. Great landscape photos are seamlessly stitched together to form day-into-night scenes. Created by the guys at Y&R NYC. This is a very great Instagram campaign & shows how social media can be used to attract to…
  • GoPro Is Growing at Breakneck Speed

    Harsha MP
    14 Aug 2015 | 10:36 pm
    This chart shows illustrates the revenue growth of action sports camera maker GoPro since 2012. You will find more statistics at Statista
  • Most Valuable Brands in India – Tata, SBI, LIC, Airtel & others

    Harsha MP
    31 Jul 2015 | 3:19 am
    The Brand Finance India 100 is an annual study conducted by leading brand valuation consultancy Brand Finance. This gives the info on which are the most powerful & valuable Indian brands. Tata remains the top Indian brand this year as its brand value exceeded US$15 billion for the first time. It is a top brand originating from India & has visibility across the globe. Others in the list include SBI, LIC, Airtel, Reliance, Indian Oil, Infosys, L&T, HCL and ONGC. The list includes companies from E-commerce, Heavy Engineering, Pharmaceuticals, Automobiles, Telecoms, Banking &…
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    Monica Hemingway

  • The 2 Keys to Keeping Your Email Marketing Legal

    Monica Hemingway
    3 Sep 2015 | 8:53 am
    Email spam. This isn’t a “sexy” topic and it’s something that’s not on the radar of most small business owners who use email to communicate with their customers. But doing it right will not only increase your email subscription and open rates, it’ll also eliminate the possibility of a hefty penalty (for example, each violation of the CAN-SPAM Act comes with a fine of up to $16,000, plus the possibility of prison time). Every country has its own laws around email marketing (if you’re outside of North America, check your local laws) but the two main…
  • The Two Reasons You’re Not Getting More Customers (and How to Fix the Problem Today)

    Monica Hemingway
    13 Aug 2015 | 5:54 pm
    Do you feel like you’re beating your head against a brick wall trying to get more customers? Are you throwing money away on lead generation schemes without seeing any return? Wondering how your competitors can land so many new clients? Well, I have some good news for you: There are only two reasons why you’re not getting those new customers. That’s right – only two things stand between you and more business. The Two Problems #1 – Potential customers don’t know you exist OR #2 – They don’t believe that you can get the job done right or at the right price Think about it … If a…
  • Business Owners: Get Out Of Your Own Way

    Monica Hemingway
    27 Jul 2015 | 5:54 pm
    You’ve probably heard so much advice about all the things you “should” be doing online to grow your business that you’re thinking “I just don’t have time for all of this!!” And that may be true. You, as the business owner, may not have time. So maybe it’s time to get out of your own way and focus on what really matters. Ask yourself – where do YOU make the biggest difference in your business? I can tell you right away that it’s NOT pruning trees, mowing lawns or planting shrubs! You OWN the business. YOU make the decisions, set the strategy, determine…
  • What Weight Watchers Can Teach You About Social Media

    Monica Hemingway
    19 Jun 2015 | 10:29 am
    Well, I finally did it – I joined Weight Watchers.  Like many of you, I’ve struggled with losing those last 10 pounds, over and over again. Over the years, I’ve probably lost 150 pounds – and gained 160! I tried all sorts of diets – prepackaged foods, no carbs, all carbs, no sugar, detoxes and cleansers.  They all worked, for a while, and then I lost motivation, got tired of eating tasteless food, or figured that I had it beat and didn’t need any more dieting to maintain the weight loss.  And then the weight came back… The problem was that I TRIED all of these diets.  I…
  • Google Mobile-Friendly Update: Implications for Your Small Business Website

    Monica Hemingway
    5 Jun 2015 | 1:13 pm
    Can you afford to throw away half of your leads and potential customers?? On April 21, 2015 Google changed the search algorithm so that websites that are not “mobile-friendly” will NOT be shown in search results on a mobile device. Have you checked your website? Here’s the link: You’ll see whether or not your website is mobile responsive. Maybe it looks great when viewed on a desktop but not so good on an iPhone or Kindle? If so, your website won’t be shown to people who are searching for you on a smart phone or tablet.
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    Marketing techniques for results driven entrepreneurs

  • Our Blades Are F***ing Great (the story that built an empire)

    4 Sep 2015 | 3:12 pm
    I love, love, love the video example for today. You’ve probably seen it by now too – this simple video has built them a HUGE empire in no time. But I want you to note a couple things about this GREAT example of both marketing, and video marketing. First the video: Some of my personal favourite quotes: “Blades so gentle a toddler can use them” “Do you think your razor needs a vibrating handle, flashlight, a backscratcher, and 10 blades? …your handsome-ass grandfather had one blade… and polio” “Stop paying for…
  • Why marketing is like punching (and getting punched) in the face – for fun

    3 Sep 2015 | 10:20 am
    You may have seen in the past that I have an unusual hobby and pastime… When the match is going well…I smile …punching and kicking, getting kicked and punched… …and giving back more than I take For 14 years of my life, I’ve been in one form of martial arts or another. Second Degree Blackbelt in Tae Kwon do… …and a true love for Muay Thai and Kickboxing. At 46 years of age – I love nothing better than getting in the ring with a 20-something year old for a competitive sparring match. They see the grey hair… and think “what in the hell is grandpa doing…
  • 3 easy-peasy ways to MASTER marketing with ADOXOGRAPHY (and why you MUST)

    1 Sep 2015 | 8:18 am
    According to Wikipedia, Adoxography was a term coined in the late 19th century, and means “fine writing on a trivial or base subject.” It’s also the foundation of billions of dollars in sales across the world. Think about it… …Reality tv – they pretend it’s ‘unscripted’ – ya right! It’s not only scripted, it’s a HUGE money-maker, and uses Adoxography scripts of the mediocre and stupidity at its core. …The National Enquirer. You can put it down all you like… the facts prove YOU are the fool if you don’t think anyone buys it! The National Enquirer…
  • Remember the Lobster Brothers? Their story made them millions and CLOSED their core business!

    31 Aug 2015 | 10:41 am
    I’ve been singing the praises of Catch a Piece of Maine for years. I heard through some of the media like CNN and Forbes that 2 young brothers had a very unique idea for their Lobster business… …so I stalked them and made them get on the phone with me! That call made such a massive impact on me, I’ve been sharing their story and ideas for many years now. I even wrote a free report detailing how they did it – and how you can use their ideas in your own business. You get this report FREE with your Story Playbook membership…
  • $7.9 Billion in sales – and THIS is his best approach

    29 Aug 2015 | 10:34 am
    You may or may not know, but 13 years ago I was fortunate to have Ted Nicholas as my mentor and copywriting trainer. Ted is a legend in the advertising space, and has sold billions of dollars in products and services using his copy. Ted Nicholas and I at one of his bootcamps… He gave me the foundational knowledge on story telling in marketing, and credits stories as the unsung hero of sales copy and promotional marketing success. I have the privilege to work with Ted, even helping run his protege program one year. Ted is a MASTER at using words to create cash flow. He sticks to the…
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  • 20 compelling characteristics of purpose driven companies

    Rob Petersen
    30 Aug 2015 | 6:01 pm
          91% of respondents who believe their organization have a sense of purpose report strong financial showing in business over the past year 82% of respondents working at organizations with a strong sense of purpose believe that their organization will grow over the next year 79% of employees and executives at purpose driven companies are optimistic about their organization’s long-term ability to outperform the competition (source: Deloitte Core Beliefs & Culture survey) What drives a company? The answer might be the pursuit of profit. But as you can see from these…
  • 10 essential infographics to create a digital marketing plan

    Rob Petersen
    23 Aug 2015 | 6:33 pm
        U.S. advertisers’ spending on digital advertising will overtake TV in 2016 and hit $103 billion in 2019 to represent 36% of all ad spending, according to Forrester’s latest estimates based on its ForecastView model. That means a lot more businesses are going to be in need of an effective digital marketing plan. To guide you through the development, here are 10 essential inforgraphics to create a digital marketing plan. WHAT IS DIGITAL MARKETING? Begin with an understanding of what is digital marketing. Make sure your audience knows what they’re getting. How it…
  • 15 powerful facts to guide your social media strategy

    Rob Petersen
    17 Aug 2015 | 6:22 am
        Guest post from Nora Flint at TruConversion. If you think you’re going to hit the social media jackpot just by setting up a Facebook page and creating a Snapchat account, you’re fantasizing. The landscape has evolved; there’s way too much noise, and users are tired of constant self-promotion. The good news is, the social media platforms are bigger than ever before. That means, there’s much more you can potentially achieve in terms of reach and brand awareness. Some brands are doing amazing things in social media. They’re the ones who get it right. So while social…
  • 10 case studies where web analytics insights drove ROI

    Rob Petersen
    9 Aug 2015 | 5:32 pm
        What good is data if you don’t know what to do with it? Web Analytics is the measurement, collection, analysis and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some but the reason why companies do web analytics is simple: To find insights that help make better business decisions. Who does it well? Here are 10 case studies of companies that used insights from web analytics and drove ROI. BT FINANCIAL GROUP: Is a leading provider of superannuation,…
  • 10 compelling characteristics of great case studies

    Rob Petersen
    3 Aug 2015 | 8:42 am
        Case studies are a form of problem-based learning, where you present a situation that needs a resolution. Case studies are a great way to improve learning, gain involvement and encourage immediate use of newly acquired information and skills. But case studies are also grounded in stubborn facts that must be faced in real life situations. A case study can be a couple of paragraphs or 20 pages or more. Case studies may differ in length, depth of research and market situation, but great case studies share similarities. Here are 10 compelling characteristics of great case studies.
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    Marketing Artfully

  • How To Recruit New Volunteers For Your Non Profit | Non Profit Marketing

    Tara Jacobsen
    4 Sep 2015 | 7:15 am
    This post is for my pals at the Colorado House Rabbit Society. My daughter and I volunteer there and just recently the gal in charge sent out a call for help. Many of the college kids who had been helping had gone back to school and they were really low on volunteers to help with day to day tasks. If you are running a non profit this might happen to you from time-to-time too. It seems like it is either feast or famine and just when you think everything is humming along smoothly, your best volunteer drops out or your “team” decides to take a break all at once. Having a strong…
  • 77 Inspirational John Wooden Quotes For Business

    Tara Jacobsen
    1 Sep 2015 | 10:19 am
    John Wooden was a UCLA basketball coach, winning 10 championships in 12 years. The neatest thing about Mr. Wooden was that he thought that having a good character off court was as important as playing basketball well. These are selected John Wooden business quotes that are particularly helpful for business people. It is amazing how relevant they are still today! My All Time Favorite John Wooden Quote Success is never final, failure is never fatal. It’s courage that counts. John Wooden Productivity Quotes Well, if you’re true to yourself you’re going to be true to everyone…
  • Getting Things Done – Going From Big Ideas To Little Projects

    Tara Jacobsen
    29 Aug 2015 | 4:36 pm
    I am a creative GENIUS marketing-wise. I can come up with a MILLION big ideas (okay maybe only hundreds of ideas), and now I have a system of capturing them so they don’t get lost… Getting Things Done – Start An Ideas List Today. But what’s next? How do I take all of those wicked good ideas and actually accomplish something with them? A System For Implementing Ideas Working with one of my coaching clients I started really thinking through how rebel entrepreneurs go from having a ton of ideas to picking one or two that we are going to actually start fleshing out. What…
  • Realtor Marketing – How To Write A Perfect Listing Blog Post

    Tara Jacobsen
    26 Aug 2015 | 8:40 am
    Writing a perfect listing blog post should accomplish a few things including 1) making your seller happy, 2) increasing your digital footprint in your marketplace and 3) increasing your blog content. We will look at all these reasons today and go over what needs to happen to have that perfect listing blog post! Reason For Writing It – Seller Happiness You know your sellers, they are always wondering, “what is my Realtor doing to sell my home”. They are probably even putting their property address into the search engines to find out if they are “on the internet”.
  • The ULTIMATE Guide To Writing A Blog Post That Ranks For A Keyword

    Tara Jacobsen
    24 Aug 2015 | 9:24 am
    Whether you are just starting your blog or are trying to get a post to rank for a particular keyword, today’s keyword marketing article will walk you through all the steps of writing a post that will help your website rank for your chosen keyword (or two!) Having written web content and copy for over 15 years now, it is funny to see how far we have come and how much competition is out there now. When I started this particular blog about 8 years ago, it was still relatively easy to find good solid keywords and to get them to rank well on the search engines. Today that process will…
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  • Online Ads, Offline Sales? Bridge the Gap with CRM Software

    Jeff B. Copeland
    4 Sep 2015 | 10:41 am
    If you buy pay-per-click (PPC) search engine ads for a local store or services company, you know The Gap: Online ads get you leads but it’s hard to know how many turn into sales. It may leave you like some sad 90’s rocker, wandering around alone in the big city looking for The Bridge. Customer relationship...continue reading … The post Online Ads, Offline Sales? Bridge the Gap with CRM Software appeared first on Dex Media.
  • Survey Says: Businesses Increasing Mobile Marketing Budgets

    Jen Whitten
    4 Sep 2015 | 10:13 am
    Duke University’s Fuqua School of Business recently released their biannual CMO survey that showed respondents were prepared to increase their mobile marketing budgets even when they weren’t necessarily pleased with their current results. While only about 6% of the current CMO’s marketing budget goes to mobile, they anticipate its share will increase to nearly 16%...continue reading … The post Survey Says: Businesses Increasing Mobile Marketing Budgets appeared first on Dex Media.
  • Pew Research Investigates Current Social Media and Mobile Messaging Trends

    Jim Shannon
    3 Sep 2015 | 7:30 am
    The non-partisan Pew Research Center recently released its “Mobile Messaging and Social Media 2015” survey, an analysis and comparison of evolving communications tools such as social media and messaging service platforms across various demographics. The initial findings (the study gathered data from more than 1900 adults aged 18 and older) show that 85 percent of...continue reading … The post Pew Research Investigates Current Social Media and Mobile Messaging Trends appeared first on Dex Media.
  • How Well Do Top Brands Know Their Social Audience? [Infographic]

    Chris Irby
    2 Sep 2015 | 2:39 pm
    Social media is a great tool for engaging customers and turning them into fans of your business. Most businesses tend to focus their social media efforts during weekday afternoons, even though many social audiences are at their most active outside of business hours. Is this a valid strategy? Well, it would appear so. This infographic from...continue reading … The post How Well Do Top Brands Know Their Social Audience? [Infographic] appeared first on Dex Media.
  • Survey: Consumers Trust Online Assessments of Local Businesses

    Jim Shannon
    2 Sep 2015 | 6:30 am
    If you have ever wondered if online reviews have an impact on consumers, it turns out they really do. According to BrightLocal’s “Local Consumer Review Survey 2015,” 92 percent of consumers read local reviews and they affect how a business is perceived. The annual study analyzed results from over 2300 respondents over a range of...continue reading … The post Survey: Consumers Trust Online Assessments of Local Businesses appeared first on Dex Media.