Marketing

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  • Does Network Marketing Work, Or Is It Pointless?…

    Rob Fore
    Rob Fore
    21 Jul 2014 | 3:33 pm
    A question many have asked for quite some time is, does network marketing work? The answer is yes, and if you want to learn how then you are in the right place. Interested in empowering your network to grow beyond what you initially estimated it could become? Well then, you are going to want to […] Related posts: Advertising Network Marketing – Is It Worth It? Plan for Success in Network Marketing How Do YOU Define Network Marketing in The Internet Age?
  • there are emoji among us

    brandflakesforbreakfast
    Stephen Palinkas
    21 Jul 2014 | 5:10 am
    Remember the good ol’ days back in the late 90’s / early 2000’s, when you actually had to manually type a smiley face in chat rooms, and IMs to express your feelings? ;) Well those days are long gone. Now we have emjois to make our lives easier. Thank goodness! Stock footage company Dissolve, made this lovely parody documentary to remind us how emjois have become such an integral part of our world.
  • The Best Time to Post, Pin and Tweet for Ad Agency New Business

    FUEL LINES
    Michael Gass
    11 Jul 2014 | 11:50 am
    Timing is critical when it comes to engaging with your social media audience.To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times.Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines. I was able to do it by researching the prime social media times within the key markets I was targeting here in the US and also overseas. I maintain an active social…
  • The Challenge: How to Adapt Advertising in an Increasingly Fragmented World

    mobileStorm » Digital Marketing Blog
    Mobile Marketer
    21 Jul 2014 | 6:00 am
    For marketers it used to be a lot easier. Only a few years ago there was basically television and either laptop or PC computers and, on those three devices, they would engage with the vast majority of the population. It was exceedingly rare for a user to be engaged with more than one device at the same time. Boy, how times have changed. Today’s advertisers realize that their customers are spread out all over the place and, as a result of this, they’ve been rapidly expanding their efforts to reach them wherever they happen to be, mostly by analyzing their behavior and engagement patterns…
  • Colour in Design & Marketing

    BannerSex | Banner Printing & Print Solutions
    BannerSex
    10 Jul 2014 | 7:51 am
    Have you ever seen a certain piece of artwork that really speaks to you? Perhaps it makes you feel a certain way? Maybe not even art, maybe just a room that gives you a feeling or warmth or openness? The colours we see can move us to feel a certain way about something; they might make us feel more open for example. You probably understand the feeling well, but you’re unsure why. Colour affects our emotions, so it shouldn’t be a surprise that there is such a thing as colour theory and it’s something every designer or artist should know – but more than that it’s something you should…
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    Canva

  • Introducing the Canva Button: Let Your Users Design

    Melanie Perkins
    21 Jul 2014 | 10:59 am
    Every site that allows users to upload content, whether it’s a Web app, e-commerce provider or ad network, wants their users to have beautiful graphics. However until now, it’s almost impossible to create something that looks good without knowing how to use professional design tools. Instead of just offering an ‘Upload’ button and expecting users to figure out the rest, the Canva Button enables a website’s users to easily create graphics without leaving their page. We want this to be accessible to everyone so the Button is free and can be implemented with just a few lines of code.
  • Five Tips for Bigger, Better Brainstorming

    Helen Scheuerer
    18 Jul 2014 | 7:10 am
    In today’s fast-paced world of entrepreneurs and tech-savvy marketers, we’re constantly on the lookout for new ways to reinvent ourselves and our brands. Whether you’re after concepts for new content, marketing strategies or a plan for a new small business, brainstorming is a great way to take your ideas and creativity to the next level. Effective brainstorming can increase your business’ productivity, give you a competitive edge, enhance teamwork and ultimately, improve and expand your business as a whole. But running a successful brainstorming session isn’t…
  • How Real Estate Pros Can Create Irresistible Graphics

    Rebekah Radice
    16 Jul 2014 | 5:20 am
    Imagine the unbelievable power of a group of people who do more than just like or plus one your content? Now envision an enthusiastic crowd that seeks out your content and eagerly shares it with their network. That’s what an engaged social media following plus powerful, attention-grabbing graphics can do. Not only can they build brand awareness, but also online influence as you cast your marketing net across a larger audience. The great news? Adding eye-popping images to your unique content has never been easier! Canva, in their commitment to providing a consistent stream of branded…
  • Six Types of Content and Why You Should Mix it Up! Part One

    Helen Scheuerer
    15 Jul 2014 | 10:35 am
    These days content is produced around the clock, on mass for thousands and thousands of websites. There’s technology that will write and rewrite content for you, as well as numerous ways to outsource the production of words, images and video. According to The Writer Mag: “Huffington Post publishes 1,200 pieces of new editorial content per day. In addition, 28 blog editors curate 400 blog posts in that same day. Upstart Buzzfeed.com (of list and viral nostalgia fame) pumps out an average of 373 pieces of content per day. The online sports hub Bleacher Report produces about 800…
  • An Easy Guide to Cool Color Combos

    Poppie Pack
    9 Jul 2014 | 12:12 am
    Whether it’s neon, neutral, pastel or monochrome, color conveys the tone of your design and helps visually illustrate a story by evoking mood and feelings. Combining these color combos is often the hardest part, in this post we show you how to bring together the correct hues and apply them bringing harmony to your designs.   Handy Hint – Download the ‘Eyedropper for Chrome’ to help pick up the colors you like straight from the webpage. Here is a little glossary to help you with your tour, and guide you through the color families. 1Naturally Neutral ‘Linen’f1eae2  and…
 
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    Neuromarketing

  • Be Like Bond, Use Persuasion Psychology, and More – Roger’s Picks

    Roger Dooley
    18 Jul 2014 | 7:15 am
    We’re playing catchup after a rare vacation, so here’s the best of the best for the last couple of weeks! Who doesn’t want to be James Bond, at least when he isn’t being tortured by a sadistic villain? I’m sure some 007 movie buff will provide a counter-example, but I don’t recall the fictional secret [...]
  • A Totally Bizarre Way to To Get More Phone Leads

    Roger Dooley
    16 Jul 2014 | 4:14 am
    My recent podcast interview with Brian Massey (@bmassey), aka The Conversion Scientist, had plenty of practical takeaways, but one of my favorites was Brian’s description of a test he ran to boost phone leads. Brian’s firm was charged with trying to turn more visitors into phone inquiries. When they tested different combinations of web lead [...]
  • Neuromarketing, From Sydney to Stockholm

    Roger Dooley
    7 Jul 2014 | 6:05 am
    We’ve got some exciting and varied speaking engagements lined up in the next few months, and I hope to meet at least a few readers from around the globe. Sydney. Coming up very soon is my longest trip for 2014, the Creative Fuel conference in Sydney, Australia, on July 28. My topic is Neuromarketing and [...]
  • Giant Conversion Booster, Happy Design, More – Roger’s Picks

    Roger Dooley
    27 Jun 2014 | 2:17 pm
    Here’s our curated list of some great content we found this week! I’m a complete believer in A/B testing, and I’m always skeptical of sure-fire techniques. But a post by Brian Dean (@Backlinko) shows some dramatic results achieved without exhaustive testing. Read Case Study – How I Increased Conversions by 785% in One Day (Without [...]
  • America’s Customer Festival – Las Vegas

    Roger Dooley
    26 Jun 2014 | 3:32 pm
    I’m happy to say that I’ll be the closing keynote speaker at America’s Customer Festival, September 15-16, 2014, in Las Vegas. It’s an exciting conference with speakers focusing on several important topics: Loyalty, Engagement, Experience, and Omni Channel Big Data, Payments, and CRM There’s a lot there to work with, and I’ll be presenting a [...]
 
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    Influential Marketing

  • 7 Reasons GE Is The Most Strategic Brand In Social Media

    Rohit
    17 Jul 2014 | 7:59 am
    Marketers love to celebrate forgettable things. Every week I read magazines covering the most popular marketing campaigns of the moment. Reading about creative campaigns is fun. Yet it is easy to underappreciate the brands who take a long term view. The brands that choose to skip the quest for momentary results can be forgotten in our excitement to talk about brands taking advantage of opportune moments like Oreo’s at the Super Bowl or viral videos of people undressing each other like the sexy promo for Showtime’s Masters of Sex show. Among the under appreciated, there is one brand that…
  • Tuesday Talks: My Biggest Failure As An Entrepreneur | A Marketing Keynote Presentation

    Rohit
    15 Jul 2014 | 6:42 am
    Some great ideas don’t work because of bad strategy.  Others fail because of bad timing. And some fail because of both. This talk is about an idea like that. In the second installment of my Tuesday Talks, I wanted to share a story from a presentation from about a year ago that I delivered at a Tech Cocktail event around the time of launching Likeonomics.  The talk ranged on a bunch of topics – one of the rare chances when I’m asked to just get on a stage and talk without preparation. The story featured in this talk is about my first and biggest failure as an entrepreneur…
  • Tuesday Talks: Why Faceless Organizations Never Win | A Marketing Keynote Presentation

    Rohit
    8 Jul 2014 | 8:43 am
    I don’t mind being recorded. Unlike other speakers who deliver the same canned talk over 70 times a year, I speak at half as many events annually.  While doing an average of 3 events a month might still seem like a lot … it is fairly selective compared to many other speakers. Yet despite limiting my talks and speaking at mostly private closed events, I have amassed a fairly large collection of videos from all of this speaking that I have rarely had a good way to share publicly.  Until now. Starting today – and every Tuesday afterwards, I plan to share a new video curated…
  • The Underappreciated Brilliance Of The Helpful Honda Campaign

    Rohit
    7 Jul 2014 | 10:19 am
    In 2007 an association of about 50 Honda dealerships based in the Southern California area launched a bold experiment. Faced with the reality that customers generally rate car dealers among the least trustworthy people in business, Honda and their agency at the time had an idea to change that perception.  The “Helpful Honda Dealers” concept was to prove Honda Dealers were helpful by sending them out into the community in light blue polo shirts to do everything from washing customer’s cars to paying for parking all day in Old Town Pasadena while covering meters with blue…
  • 7 Useful Lessons From The Corporate Social Media Summit

    Rohit
    17 Jun 2014 | 1:13 pm
    After two days of conversations about social media with 25 of the world’s largest brands, perhaps the nicest benefit is that you don’t hear the same conclusions or experiences over and over. For the third year in a row, I had the chance to moderate and lead the Corporate Social Media Summit in NY – which brought together brand marketers from Whole Foods, NASCAR, McDonald’s and Century21 to share the same stage. During the event, more than twenty panel discussions focused on everything from internal structures and training to content creation and lead generation.
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    Marketing Apocalypse

  • The Beginner’s Guide To Web Culture

    Mike
    12 Jul 2014 | 11:07 am
    Why You Need To Understand Web Culture It’s obvious that people behave differently online than they do offline. There’s a million different reasons for why that is, but those reasons aren’t really going to help you improve your marketing, branding, or growth efforts. The only question you should be asking is, “How do I leverage web culture?”, because culture is a very powerful marketing tool and because we’re really just getting started with online marketing. As with any other tool you use, you need to understand it before you can really use it to…
  • Earning Brand Addicts: A Cautionary Guide

    Mike
    28 Apr 2014 | 6:42 am
    A Warning For New Businesses Customer loyalty is one of the most sought after assets in business, and rightfully so. Repeat business is essential when it comes to growing your brand and expanding your offer. Successful businesses have learned over time that loyalty comes running a good business, but what happens when brands try to build loyalty before they really build a worthy business? Because everything in business moves quickly, we’re seeing this happen more and more. Startup companies are putting just as much thought into customer acquisition and retention as they are into their…
  • Update on The Book! Yes, It’s Happening

    Mike
    8 Nov 2013 | 8:19 am
    This is for anyone who was wondering what happened here and if this book is still going to happen. Short Answer: YES! I’ve had several big life events that slowed things down on my end but we’ve been able to pick up the pace recently and now have almost 100% of the contributing chapters through editing. Once I have all that information in front of me I’ll be working with our lovely editor Jeremy to fill in all the gaps between what I have written, what I had mapped out and what we got back from everyone. We’re doing it this because I wanted to get the unfiltered…
  • Social Media Customer Service Done Right

    Mike
    3 Aug 2013 | 9:48 am
    A few weeks back I had a bad experience with Free Conference Call’s ‘customer service’ team via Twitter. It wasn’t a huge deal, but it was enough to warrant this post. I don’t usually like to be a complainer, but if there’s a marketing lesson to be learned I’m not above it. More recently I had a really great experience, compliments of Warby Parker. Let’s start with this… I broke my glasses. They were functional enough to sit on my face for a while but I knew I was going to need a new pair. I saw some of the really cool Instagram videos…
  • Dear Google+ … You Could Be Better

    Mike
    16 Jul 2013 | 9:12 am
    Dear Google, I’ve been spending the majority of my waking hours embedded in social media for the better part of the last decade. I have a deep admiration for your company and most of the things you do. I’m writing you today to address a few concerns I have surrounding Google+. May I first start by saying that you have built an incredible social network. It offers all of the features users could ask for and also offers a beautiful interface and smooth user experience. The most recent changes have really helped it move up the highly competitive social network ladder. I love the…
 
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    AdPulp

  • Three Things That Make Apps More Marketable

    Shawn Hartley
    20 Jul 2014 | 6:43 am
    You have most likely heard the expression, “If you build it, they will come”. If you have ever developed an app hoping to make it rich on one of the popular app stores, you already know how untrue that expression really is. Most developers I know of are less interested in building apps than they are selling apps. Building apps is what you do when you are learning how to write code. Selling apps is what you do to pay the rent. Contrary to popular belief, apps do not sell themselves. People do. For that to happen, your app has to be marketable. Find out what the market actually wants If you…
  • Jordan Brand Salutes Derek Jeter with RE2PECT

    Shawn Hartley
    15 Jul 2014 | 7:00 am
    Derek Jeter is on his farewell tour, and the Jordan brand gives him a salute filled with celebrity cameos showing their #RE2PECT (respect for those not numerically hip) Jordan is the product division for Michael Jordan from Nike, which has formerly had life under the Jumpman moniker. The post Jordan Brand Salutes Derek Jeter with RE2PECT appeared first on AdPulp.
  • Start Selling Online for Your New Company with Sales Techniques that Actually Work

    Shawn Hartley
    12 Jul 2014 | 10:19 am
    If you’re starting a new business, there is no way you can ignore the potential selling online provides. You can set up a store and sell all the same products you would in a normal store as you would online. In fact, many businesses do not even have a physical location. They only have a website to sell products. The main thing you need to learn if you want to join in the action is how you can create a website to sell without looking like an advertisement. It’s okay to use “salesy” language in advertising campaigns, but that language has no place in the typical website as most…
  • 5 Ways Your Business Can Benefit From Webinars

    Shawn Hartley
    7 Jul 2014 | 9:21 am
    When you’re looking to improve your business, technology has a lot to offer. Among the ways you can use technology to improve your business is through webinars. Webinars are gaining in popularity for a variety of reasons. It is not a huge commitment to ask for and people are a lot more willing to watch a webinar rather than a seminar. Best of all, they can enjoy the webinar while sitting at home. Your business will reap the rewards and you will make more money as a result. Use Webinars for Lead Generation When you’re looking to make sales, you need to bring in attention from…
  • College World Series Is Ideal Venue For NCAA’s Real Time Marketing

    David Burn
    26 Jun 2014 | 8:56 am
    The NCAA College World Series wrapped up last night at TD America Park in Omaha. New national champion, Vanderbilt beat Virginia 3-2 on the strength of a dramatic 8th inning home run from John Norwood. Sporting events of this magnitude offer marketers fantastic opportunities to communicate value to a highly engaged TV audience. But how does a fan capture a moment in the game and share it with others who love baseball? Not the next day. Right now! Answer: fans turn to the NCAA’s CWS account on Twitter, where lovingly created snapshots of the action are captured in real time and posted…
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    Marketing Darwinism

  • Where does Google+ fit into your B2B Marketing plans? [infographic]

    Paul Dunay
    9 Jul 2014 | 11:00 am
    Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience. After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine. And, with every comment, mention and +1 your content receives, you will rank higher on one of the most popular search engines in the world. If you don’t…
  • The Missing Link Between Media and Marketing

    Paul Dunay
    15 Apr 2014 | 11:00 am
    It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages,…
  • CMOs Win When High-Value Customers Are Treated Personally Online

    Paul Dunay
    13 Mar 2014 | 11:00 am
    With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers. To stand out in the increasingly crowded and competitive marketplace, many C-level executives from the world’s most iconic brands are not content with just “Keeping Up With the Joneses.” Instead, they are actively seeking opportunities to better understand their high-value customers across every channel and device. The reason for this is simple: These customers are more often than not brand loyalists and willing to…
  • 4 Lessons from Responsive Design for CMOs

    Paul Dunay
    12 Feb 2014 | 10:00 am
    Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique. As advanced as some brands and in-house digital marketers may believe they are in responsive design,…
  • Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

    Paul Dunay
    15 Jan 2014 | 10:00 am
    Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. In all, this tactic generated 42 leads, and a significant portion was even qualified. Better yet, the price was just right, ranging between 15 to 25 cents per click. It seemed like a great tool to grow our website traffic, as well as an effective means for generating unique leads. There was no doubt in my mind we were going to scale this campaign. Since then, a lot has changed in the PPC world. Now there is a…
 
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    Adeevee.com your daily feed

  • Multicines Cultural Journeys: Opera, Dance, Ballet, now on the silver screen.

    21 Jul 2014 | 12:41 pm
    Outdoor, PrintMulticinesAdvertising Agency:LOWE/Delta, Quito, EcuadorCreative Director:Carlos OviedoArt Director:Rodrigo Mejía VeraCopywriters:Carlos Oviedo, Rodrigo Mejía VeraSculpure modeling:Martín PozoPhotographer:Jaime Pavón
  • Partnership Against Drugs: The Larvae Billboard

    21 Jul 2014 | 4:33 am
    Media, Outdoor, DesignPartnership Against DrugsAdvertising Agency:Talent, São Paulo, BrazilChief Creative Officer:João LiviCreative Director:Rodrigo Bombana, Alexandre Nego Lee, Felipe LuchiCopywriter:Alexandre Nego LeeArt Director:Rodrigo Bombana, Felipe Luchi
  • Volkswagen: Impossible View

    21 Jul 2014 | 4:28 am
    Media, OutdoorVolkswagenAdvertising Agency:Grabarz & Partner, Hamburg, GermanyChief Creative Officer:Ralf HeuelCreative Director:Tobias Heinze, Christoph Stricker, Timm WeberCopywriter:Fabian KönigerArt Director:Matthias PreußDesign:Jan StempfleArt Buyer:Indra HohnsAccount Manager:Jan Isterling, Gilles Scheuren, Jasmin SchwarzingerChief Executive Officer:Reinhard PatzschkeConception:Matthias Preuß, Niklas Rieger
  • I Dance Company: Down Syndrome Festival

    21 Jul 2014 | 4:20 am
    Direct Marketing, DesignI Dance CompanyBrief Explanation:Our key objective was to present the artists in a very natural way. Just how they are: beautiful and passionate for dancing. Also we tried to make people curious for the special art of the I Dance company in order to cross borders and create awareness for people with “Trisomy 21”.Describe the brief from the client:On the occasion of the World-Down-Syndrome-Day on 21st March our client I Dance company asked for a campaign to promote their dance performances. Those were taking place over a period of three weeks under…
  • Nivea Men: Battery

    20 Jul 2014 | 3:22 pm
    PrintNivea Recharge your skin.  Advertising Agency:FCB Inferno, London, United KingdomCreative Director:Gary RobinsonArt Director:Sean CullenCopywriter:Dan ShoneDesigner:Rob DavidAdditional Credits:Shanie Connard
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    12 Most

  • 12 Most Basic Speaking Mistakes That Crumble A Seasoned Presenter

    J. P. Reynolds
    22 Jul 2014 | 5:00 am
    12 Most HE6TKNU4H59Q By J. P. Reynolds When not giving seminars on interpersonal communication skills, I’m officiating non-denominational wedding ceremonies. (Long story for another kind of post!) Recently, I attended a networking event for wedding professionals. Jack (name changed), the keynote speaker, was introducing a new website aimed at the Millennial bridal market.   Within minutes of Jack’s […]
  • 12 Most Gumptious Ways to Display Grit in Your Writing

    Daphne Gray-Grant
    21 Jul 2014 | 3:15 am
    12 Most HE6TKNU4H59Q By Daphne Gray-Grant There’s one talent more useful to writers than the ability to dream up sensational story ideas, write quickly and fluently, and sit at a computer for hours without losing their minds. It’s called grit. Do you have it? Take this very quick quiz  to find out. The website doesn’t say it, but I’m […]
  • 12 Most Tranquil Reasons to Take a Social Media Vacation

    Susan Silver
    18 Jul 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Susan Silver   Have you felt that 24 hour drive to post and share your life on social media? Sometimes I think our media consumption fills a void in our lives. What if we stared into that void instead of ignoring it? What would we discover? Are there benefits to going off the grid? […]
  • 12 Most Hard Truths You Need to Know When Taking the Road Less Traveled

    Alden Tan
    17 Jul 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Alden Tan   When we hear about taking the road less traveled, people tend to think it’s a passionate path to glory or your dream. That is true, but what a lot of us don’t see are the hardships that come along with it, hardships which can scare anyone off. Hence the lonely road it […]
  • 12 Most Profound Life Lessons I Learned From Stephen Covey

    Bushra Azhar
    16 Jul 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Bushra Azhar   Although Stephen Covey has moved on from this world, his words have inspired many and remain a beacon of light for those searching for truth and inspiration in personal and professional life. I am a huge fan of his teachings — his lessons of empathy and the importance of listening have not only […]
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    Evangelist Marketing Institute

  • Killing Commodity Status

    Alex Goldfayn
    14 Jul 2014 | 4:14 am
    This morning I’m delivering a keynote to more than 1,000 people for the AmericanHort association — the largest horticultural association in the US. It’s titled Kill The Commodity, and the organizer selected the title. Most companies in competitive spaces are perceived as commodities — a printer is a printer, right? Doors are doors, construction is construction, and distributors are distributors. The problem is that when the market views you as a commodity, all you have to compete on is price, and life is very difficult. That’s why people in commodity businesses…
  • Awareness

    Alex Goldfayn
    7 Jul 2014 | 12:02 am
    Think about your typical customers: on average, what percentage of your entire range of products and services are they aware of? I ask every audience, client and prospect this question, because it is the single lowest hanging fruit for revenue. Answers range between 5% and 50%, but almost never higher. People cannot buy what they do not know about. We think about everything we offer, because it is our job. But our customers have their own jobs. And even if we’ve told them (repeatedly!) about the other products and services they can buy from us, they are probably not aware of them. How do we…
  • Help People, Even In Your Marketing

    Alex Goldfayn
    30 Jun 2014 | 12:23 am
    Just like your products and services, the best marketing helps people. It doesn’t pitch, propose, push, prod or promise. Rather, it demonstrates your outstanding value to your customers and prospects. It offers ideas, tools, techniques, approaches, and advice for improvement. If you sell products, help your market get the most out of them. If you sell services, teach people how to improve in your area of expertise. Think about your market: as a group, where are they falling short? What are they doing incorrectly that can be bettered? Right now, make a list of a half-dozen such areas.
  • The Personal Communication

    Alex Goldfayn
    23 Jun 2014 | 9:54 am
    In an era of ever-expanding communications platforms and tools, the personal communication is going the way of the triceratops and the Palm Pilot.Think about it: how many personal, one-on-one emails and phone calls from do you receive in a day? For most of us, the number is dwarfed by group mailings, blasts, conference calls, and, yes, social media sharing. I like writing with fountain pens, so every week I send several hand-written personal notes. Nearly every recipient comments how nice — and rare! — it is. We’re supposed to be communicating more than ever, but…
  • The Over-Complication Habit

    Alex Goldfayn
    19 Jun 2014 | 7:16 am
    By nature, we overcomplicate. At a workshop I was conducting yesterday, one attendee asked me “How can we commit the time and resources to categorize all of our members exactly right?” I replied to her that she needs to add a column in a spreadsheet (or a field in whatever CRM she uses), and quickly add one of three or four categories to her customers. This requires minutes, not hours. “But we have thousands of people and lots of stakeholders, board members, others…” So ask them for help. “But that’s so many people.” Start with a few, mail to a…
 
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    Conversation Agent - Valeria Maltoni

  • Digital Trails, Technology Roles, and Feedback Loops

    Valeria Maltoni
    20 Jul 2014 | 4:10 am
    Making Sense: Digital Trails This Is How Your Financial Data Is Being Used to Serve You Ads Whether you like it or not. AdWeek: Everyone in advertising is buying exhaustive records of your purchases—all your purchases—and comparing them to your viewing habits so that they know which ads you saw and whether or not they changed your behavior. Where Online Services Go When They Die. The Atlantic: When any sizable online service disappears, a piece of our civilization's cultural fabric goes with it. In this case, the missing cultural repository is Prodigy, a consumer-oriented online service…
  • Happy Birthday to Me

    Valeria Maltoni
    19 Jul 2014 | 4:30 am
    Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.
  • When Science, Customer Service, and Human Subjects Research Collide

    Valeria Maltoni
    18 Jul 2014 | 2:45 am
    Two points of note on research about human subjects to provide better service experiences: Social media platforms and the technology companies that produce our shared social playgrounds blur the boundaries between practice and research. They (we?) have to, in many cases, to improve the products that companies provide users. That’s no easy thing if you’re in the business of providing a social experience through your technology! But that does not exempt companies, any more than it exempts researchers, from extending respect, beneficence, and justice to individuals sharing their daily…
  • Warby Parker's CEO on Disruption and Consumer Experience

    Valeria Maltoni
    17 Jul 2014 | 2:45 am
    Almost one billion people worldwide lack access to glasses, which means that 15% of the world’s population cannot effectively learn or work. Neil Blumenthal co-founded Warby Parker# out of his apartment in Philadelphia in 2009-2010 to create an alternative to three problems: rising prices of glasses a mediocre customer experience low innovation in the sector In the process, he learned a thing or two about what makes a good business work (B Corporation) by designing a product and experience that together make the marketing built-in. They sold their first inventory in 3 weeks and had 20,000…
  • Identity and the Internet

    Valeria Maltoni
    16 Jul 2014 | 2:45 am
    Google just announced# that it has dropped the real name restrictions it placed upon users of its Google+ social network. It is confusing to people when policies or rule change without a clear understanding of the impact on what is possible that was not before. Because we are constantly negotiating sense-making (as in "what does this mean to me"?) with next steps (as in "what I should do"), this change in policy prompts a reflection on the nature of identity on the Internet. So I went back to my notes from a post written more than three years ago by one of Twitter co-founders: “I've found…
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    IDA Concpts

  • How the MBA Degree Gives You An Advantage

    Damian Davila
    28 Jun 2014 | 11:48 am
    In today’s global economy, there is an abundance of opportunities for talented business people. American entrepreneurs are exploring international markets that promise great growth and profits. A degree in business studies is respected all over the world. English is considered to be a universal language that is dominant in business, education, media and politics. Therefore, students often seek business degrees from universities that offer such studies in the English language. Why the MBA Matters The standard level of qualification in business studies is known as an MBA. A master of…
  • Why Buy Sports Cards?

    Damian Davila
    27 Jun 2014 | 11:31 am
    While trading cards may have lost their luster in recent years, there are still plenty of reasons to buy, sell and trade them. Whether you are just a casual fan or have followed sports for years, having a large collection of trading cards can help you build a bond with your kids or even help you save for retirement. Old Cards Can Be Worth Millions of Dollars When trading cards first came out, they were not meant to be collected or traded. Instead, they were meant to be a promotional tool to help fans learn the identities of the men who played the games. However, as time passed, more and more…
  • Website Registration And Beyond

    Damian Davila
    27 Jun 2014 | 12:16 am
    The process of launching a successful website begins with the registration of a domain name. It is important to realize that the domain industry is very competitive. A lot of keywords are already taken, forcing webmasters to come up with alternative names to specific words that were in mind. Generic keywords are very popular and therefore they are all registered. Most domains that are available usually feature a combination of characters that do not make up any genetic terms or brand names. In fact, it would be a violation of trademark laws to register a domain using a famous person’s…
  • California Small Businesses Poised For Growth in 2014 [Infographic]

    Damian Davila
    24 Jun 2014 | 12:00 am
    California Small Businesses Poised For Growth in 2014 Despite all the talk about businesses being affected by the policies from the current administration, California small businesses are poised for growth this 2014. In the following infographic from the California Bank and Trust provides the results from the California Small Business Survey. Some important findings are: 72% of small business owners said the rise in the minimum wage would have a neutral or positive effect on their business 53% of small businesses plan to hire new employees in 2014 63% of small businesses are expecting…
  • You Don’t Have ADHD, You Have A Thousand Obligations: Finance Apps That Help

    Damian Davila
    11 Jun 2014 | 5:21 pm
    So the first of the month flitted by. As did the fifth, and then subsequently the month ended. Oh, months, will you ever change your ways? No. Somewhere between the mortgage or rent, the utilities, the Lowes card, the Capital One, the Care Credit for the cats, of course the car payment and insurance, and let’s not forget Junior’s daycare, somehow something slipped through the cracks of your airtight system… you know, that one notebook you keep on the kitchen counter. It’s not working, and also, it has spaghetti sauce and your dad’s pulmonologist’s phone number scribbled on it for…
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    MarketingProfs How-To Articles

  • Eight Ways to Rock Your Media Marketing

    21 Jul 2014 | 7:00 am
    Accessibility to media, and how technology has changed what that looks like, is something many marketing organizations are not taking into account. Here are ways to take advantage of the new realities of media. Read the full article at MarketingProfs
  • How Consumers Feel About Sponsored Content

    21 Jul 2014 | 6:00 am
    Most consumers (54%) say they do not trust pieces labeled "sponsored content" on online news websites, according a recent report from Contently. Read the full article at MarketingProfs
  • Create Compelling Marketing Videos That Educate and Entertain [Infographic]

    19 Jul 2014 | 7:00 am
    Want to marketing videos that grab your customers' attention and keeps them coming back for more? Then check out these tips for creating instructional, informational, and entertaining marketing videos. Read the full article at MarketingProfs
  • #SocialSkim: What Gets Shared, Word Crimes, TSA on Instagram, Write Like a Spy, More!

    18 Jul 2014 | 7:00 am
    What nightspots trend on Twitter? Heineken helps young people find out. You’ll also learn what people really share on social networks, how to write like a spy, why word crimes are way worse than blurred lines, and why joining Instagram may be the smartest thing the TSA ever did. Skim ... Read the full article at MarketingProfs
  • Guest Blogging: From Overused Loophole to Untapped Opportunity

    18 Jul 2014 | 7:00 am
    SEO hearts fell when Google's Matt Cutts published his "The decay and fall of guest blogging for SEO." But Cutts was doing everyone a favor--and guest posting remains a cost-effective way to generate inbound leads. Read the full article at MarketingProfs
 
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    AgencySpy

  • Kettle Hires New CD, Senior Producer

    Patrick Coffee
    21 Jul 2014 | 2:24 pm
    Digital agency Kettle, based in New York, has expanded its staff and its West Coast operations with “the first of a wave of new hires resulting from the agency’s growth.” First, Amanda Hughes-Watkins (left) will be creative director at Kettle’s San Francisco office, effective immediately. Hughes-Watkins joins the agency from Digitas San Francisco, where she served as creative director and earned several industry awards for her work on the  eBay, Paypal and Kraft/Taco Bell Sauces accounts. Prior to her stint at Digitas, she worked on the Microsoft account for R\GA San…
  • Monday Odds and Ends

    Erik Oster
    21 Jul 2014 | 1:28 pm
    -Anomally gets dramatic for Dick’s Sporting Goods (video above). link -Numerous tipsters and commenters pointed out the similarities between Grip Limited’s “The Waiting Game” for Taco Bell and Rajeev Basu‘s award-winning “Waiting in Line 3D” from last year. Ad ripoff? Let us know what you think in the comments section. -Weird Al‘s guide to modern marketing. link -Tribal Worldwide, London unveils a new website for Fitness First. link -New York-based integrated marketing services holding company The CHR Group, announced that it has acquired…
  • The Barbarian Group Adds CFO, Head of Account Management

    Erik Oster
    21 Jul 2014 | 12:46 pm
    Digital shop The Barbarian Group has announced the addition of Alex White as chief financial officer and Sherri Chambers as head of account management, Adweek reports. Both are new positions at the agency. White and Chambers report to CEO Sophie Kelly, who took over for co-founder Benjamin Palmer last October. White joined July 1st, and is responsible for “financial and strategic planning, managing and negotiating client contracts and implementing a new financial infrastructure.” He was a consultant CFO at Loveurope before forming his own consultancy, Rawcliffe, last June. He has…
  • Great Minds Unite for a Great Cause at BBH NY

    Keith Rose
    21 Jul 2014 | 12:08 pm
    Strategy geeks, listen up: BBH New York recently announced a call for submissions for the agency’s second annual Griffin Farley Search for Beautiful Minds program, a three-day mentorship shebang during which aspiring planners can participate in a showcase and pitch their ideas to top strategists from across the industry. Though it’s too late to submit an entry, the public is invited to attend the event. The program, led by Chief Strategy Officer Sarah Watson, is not only a great way to jumpstart young careers, but also memorialize late BBH New York strategy director Griffin Farley, who…
  • Time Becomes the Latest to Move into Native Advertising with New 8-Person Team

    Shawn Paul Wood
    21 Jul 2014 | 11:59 am
    Native advertising is a new toy/necessary tool print publications are using to supplement their revenue due, in large part, to the popularity of the Internet thing you’re using right now. While publishers are monetizing their content with form and function, advertisers are looking to place their brands in areas that seem more natural … and profitable. A few stalwarts of the publishing arena have been holding out, but we can now add another to the surrender list in the form of Time magazine. Reports say Time Inc. CEO Joe Ripp will create a new eight-person team to specialize in…
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    Search Engine Journal

  • How to Do Link Building at Offline Events by @linkbuildingjon

    Jon Ball
    22 Jul 2014 | 4:04 am
    As link builders, we can get a bit “stuck in our ways”. Sometimes we focus too much on the technical aspects of building links and forget that link building should be a creative endeavor. By allowing ourselves to be creative we begin to realize there are numerous way to build links through a multitude of channels. One such channel is offline, in the “real” world. Although links exist online, it doesn’t mean we can’t utilize offline strategies to build links. One of the best ways to build links offline is through events, and there are a number of ways to do this. […] The post…
  • Twitter Is Making Direct Messaging More Private And User Friendly by @mattsouthern

    Matt Southern
    21 Jul 2014 | 5:49 pm
    Twitter announced on Friday that changes are coming to their direct messages are sent and stored across the network. Twitter’s support account made the announcement via a Tweet that emphasized the upgrade would make deleting DMs more consistent: Over the next few weeks, we're rolling out an update that makes deleting DMs more consistent across web and mobile. http://t.co/VNtDXzwuvp — Twitter Support (@Support) July 18, 2014 This may not sound like a major updates, but it actually solves a huge problem with Twitter’s mobile app. Previously, when users deleted a direct message on the iOS…
  • Save Facebook Posts, Read Them Later: New Feature Announced by @mattsouthern

    Matt Southern
    21 Jul 2014 | 5:24 pm
    Today, Facebook announced the addition of a new feature that will allow users to save items found while browsing Facebook for later viewing. Every day, people find all sorts of interesting items on Facebook that they don’t have time to explore right away. Now you can save items that you find on Facebook to check out later when you have more time. With this new update you will be able to save items like links, places, movies, TV and music. All items saved are private, unless you indicate that you want to share them with friends. To save individual posts, […] The post Save Facebook Posts,…
  • 88% of Organizations Are Undergoing a ‘Digital Transformation,’ According to Study by Brian Solis of Altimeter Group by @wonderwall7

    Kelsey Jones
    21 Jul 2014 | 10:05 am
    A new report, The State of Digital Transformation, released today by Brian Solis of Altimeter Group, discusses the phenomenon of “digital transformation” and what it means to the online business and marketing industry now and beyond. Among its findings, the report stated that 88% of individuals participating in the survey claimed that their organization was undergoing a digital transformation. While Altimeter Group found that the term “digital transformation” meant something different to each company, here’s their official definition: To focus our initial research, we defined…
  • Finding Your Brand’s Unique Selling Point: An Interview with Jason Acidre aka Kaiser the Sage by @AkiLiboon

    Aki Libo-on
    21 Jul 2014 | 5:32 am
    Last June 21, Search Engine Journal’s Philippine team was privileged to attend SEO Summit 2014. In relation to this, we had the opportunity to interview one of the event’s speakers, Xight Interactive CEO and Co-founder Jason Acidre, aka Kaiser the Sage. You’re a trusted authority in SEO, especially in link building. My question is: Out of the many facets of online marketing, why did you choose to focus on link building? Link building isn’t the most complex part of SEO, but it surely is the most challenging one, especially at the time when I started doing SEO, which was also […] The…
 
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    Superhype

  • How Four Teens Taught Brands a Real-Time Marketing Lesson

    ddeal
    15 Jul 2014 | 2:58 pm
    You have probably heard the story by now: a 16-year-old Omaha resident named Tom White is a media sensation thanks to an amateur photo of White grinning with Sir Paul McCartney and Warren Buffett. But Tom White and the three teenagers who helped him create the moment on the streets of Omaha are more than a passing story. They have taught brands a valuable lesson about how to do real-time marketing right. As reported via an interview with CNN, on July 13, White, with the help of his friends Luke Koesters, Jacob Murray, and Drew Tvrdy, captured what appears to be a fortuitous brush with fame.
  • New Report: Content Marketing Is “the Show Horse” of Customer Acquisition

    ddeal
    7 Jul 2014 | 9:28 am
    Content marketing is the show horse of customer acquisition and retention — and second only to social media as a digital marketing spending priority among U.S. brands, according to my newly published report for Gigaom. The report, Workhorses and Dark Horses: Digital Tactics for Customer Acquisition, examines how companies use digital to acquire customers (beyond awareness building). Content marketing emerges as an essential priority along with email marketing, social media, and search engine optimization. Workhorses and Dark Horses counsels brands to apply content systematically across…
  • Email and Referral Marketing: The Workhorse and Dark Horse for Customer Acquisition

    ddeal
    1 Jul 2014 | 6:23 pm
    Digital long ago established itself as a channel for brand building and direct marketing. But what are the most popular digital tools for acquiring customers? According to my newly published report for Gigaom Research, the unsexy tactic of email marketing is a digital workhorse, popular for awareness building, and customer acquisition, conversion, and retention. And referral marketing, not used as widely as other tactics, provides an especially strong payoff for its practitioners. My report suggests to marketers that acquiring customers in the digital era is like creating a mosaic: to…
  • 7 Ways to Make a Content Junkie Cry

    ddeal
    20 Jun 2014 | 5:07 pm
    I am a content junkie. I read, watch, and listen to anything. The New Yorker, Vice, Rolling Stone, my daughter’s Instagrams, or Vine selfies from people I don’t even know: everything is fair game to be consumed at my all-you-can-eat content buffet. I even check my Facebook and LinkedIn feeds before I’m fully conscious of being awake in the morning. So it takes a lot (and I mean a lot) to lose me as an audience. And yet, some content publishers are trying very hard to do just that by polluting the digital world with tired, annoying content ranging from clickbait headlines to quizzes…
  • Apple Buys Beats: The End of an Era for Apple and Dr. Dre?

    ddeal
    28 May 2014 | 10:08 pm
    Now that Apple has officially purchased Beats Music and Beats Electronics, we are left to ponder its broader meanings as the man who once rapped about gangbanging and reefer now becomes a high-profile Apple employee. I believe the deal symbolizes the possible end of an era: an end to Apple as an innovative brand, and a farewell to Dr. Dre as a music maker. The Deal As reported widely, Apple officially acquired music service Beats Music and Beats Electronics (which makes Beats headphones, speakers and audio software) for a total purchase price of $2.6 billion. As part of the deal, Beats…
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    Tom Peters

  • Some StuffTweets18 July 2014

    Tom Peters
    21 Jul 2014 | 1:04 pm
    Brief snippets FYI … Topic ONE: Generational management. I’m sick-to-death of the “How do we manage ‘Gen Whatever’” bullshit. My response thereto: As leader, commit yourself fully to helping everyone grow every day. Gen A. Gen B. … Gen X. Gen Y. Gen Z. Nothing new. Damn it. People you work with can smell your […] The post Some StuffTweets18 July 2014 appeared first on Tom Peters.
  • Detroit

    Shelley Dolley
    18 Jul 2014 | 7:36 am
    Did you see the recent article, “The Post-Post-Apocolyptic Detroit”? Before I met Tom Peters, I lived in Detroit. My husband had an idyllic, cookie-cutter suburban ’60s upbringing there with a family full of auto workers. All his grandparents were immigrants, happy to see their children thrive in post-WWII Detroit. He spent the ’80s in downtown […] The post Detroit appeared first on Tom Peters.
  • “Mastery”Total Real Estate TrainingAnnual Education ConferenceSydney, 15-16 July 2014

    Cathy Mosca
    15 Jul 2014 | 6:09 pm
    Tom is addressing a group of the most successful realtors in Australia and New Zealand. He and Rupert Murdoch are the principal keynoters. (Mr. Murdoch is in town to, among other things, celebrate the 50th anniversary—15 July—of the launch of his national newspaper, the Australian.) “The pattern is one I’m familiar with,” Tom says of […] The post “Mastery”Total Real Estate TrainingAnnual Education ConferenceSydney, 15-16 July 2014 appeared first on Tom Peters.
  • Excellence. NO EXCUSES! Update

    Cathy Mosca
    6 Jul 2014 | 5:58 pm
    Tom has continued to tinker with his now super-sized document, Excellence. NO EXCUSES! He asked the opinion of his Twitter followers, and they approved the addition of “Moral Bedrock of Management,” available here. It is now item number 6 in this latest version of Excellence. NO EXCUSES! We encourage you to download it, or one […] The post Excellence. NO EXCUSES! Update appeared first on Tom Peters.
  • New Master Slideset

    Cathy Mosca
    3 Jul 2014 | 7:22 am
    After a year of self-education, Tom has lots of new observations to include in his Master slides. Get the newest PPT here, or on excellencenow.com. The post New Master Slideset appeared first on Tom Peters.
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    Brand New

  • Reviewed: New Logo and Idents for Gold by DixonBaxi

    Armin
    22 Jul 2014 | 4:22 am
    Pull Here First launched in 1992 as UK Gold and serving mainly to broadcast classic series from the archives of its owners, BBC and Thames Television, and part of the UKTV network since 1997, Gold (as it is now known) is a comedy channel "dedicated to celebrating the best of British comedy" broadcasting reruns of shows like Absolutely Fabulous, Bewitched, and Happy Days as well as original programming. This month, Gold introduced a new logo and idents created by London-based DixonBaxi. Positioning. The new "Pull Me" is an invitation to participate — more than a tag — it's an…
  • Announced: UC.Quarterly Q2-2014

    Armin
    21 Jul 2014 | 11:14 am
    Now Available The sixth issue of UC.Quarterly is now available. Q2-2014 is 48 pages and features 46 of the most interesting, relevant, and simply fun-to-see projects from across our blogs — Brand New, For Print Only, Art of the Menu, and Quipsologies. More information, along with subscription and single-issue purchase options here. Additional images of the new issue here and a narrated preview below.
  • Linked: Airbnb Logo Song

    Armin
    21 Jul 2014 | 7:02 am
    [If you can not see a video here view this post on Brand New] Link British comedian Brett Domino sings a capella about what the new logo looks like. I don't endorse the genitalia Airbnb buzz but I do endorse funny people.
  • Noted: New Logo and Identity for The Islands of Tahiti by Futurebrand

    Armin
    21 Jul 2014 | 5:00 am
    Gateway to Heaven "Tahiti Tourisme is the Destination Marketing Office for French Polynesia, more commonly known as "Tahiti." As the Destination Marketing Office for Tahiti, we oversee all marketing, advertising, public relations, promotions, events, and travel agent programs conducted throughout North America. Tahiti Tourism North America works regularly with airline, hotel, resort, tour operator and cruise line partners from prospective business development to product launch, and ultimately into marketing initiatives in North America. The Islands of Tahiti cover more than two million square…
  • Reviewed: New Logo and On-air Look for FYI by loyalkaspar

    Armin
    21 Jul 2014 | 3:58 am
    For Your Interpretation Launched earlier this month, FYI is the newest A+E Networks channel that "covers a range of stories and experiences that reflect how people actually live their lives today" and "embraces an adventurous, personalized and non-prescriptive approach to peoples' taste, space, look, story and more." What that means, programming-wise, are a new range of original series that cover genres like a wedding reality show, house renovation, food competition, and makeovers. Also, during not primetime you can still find the Biography series which gave the name to the Bio channel in…
 
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    Drew's Marketing Minute

  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor best…
  • Marketing automation — evil or misunderstood?

    Drew McLellan
    16 Jul 2014 | 5:06 am
    When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is.  Well — if you do it badly, that’s very true. In that case — you really do make your potential customers feel like they’re just a number to you and that you treat everyone the same, with little regard to their specific needs. But when you build the system with your customer in mind — it can be a wonderful experience for them and for you. It all depends on if you build it once and put it on auto pilot or if you use it as a tool to…
  • Building a website your users will love

    Drew McLellan
    14 Jul 2014 | 5:06 am
    It seems like a “duh,” doesn’t it?  Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether or not they even needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their store or pick up the phone to place an order. How quickly times change. Now, a business isn’t considered legitimate until they have a web presence.  No matter what it is you sell, odds are your prospects are going to visit your website to decide if you’re even in the…
  • How to be a good agency client

    Drew McLellan
    1 Jul 2014 | 9:14 pm
    I’ve been working in advertising agencies for almost 30 years now and I’ve had the incredible good fortune to work with some amazing clients over the years. Early in my career, before I had the deciding vote on who we’d serve, I also worked with some real jerks. For most of us in the marketing world, we serve clients (could be an internal department or external, paying clients) and in most cases, we are also someone else’s client (vendor, strategic partner, agency if you’re client side, etc.) as well. I thought I’d reflect on my life with clients (and being a client) …and share…
  • Is your website sales funnel-shaped?

    Drew McLellan
    24 Jun 2014 | 7:10 am
    There’s always a lot of buzz about SEO (search engine optimization), SEM (search engine marketing) and of course, Google rankings. Rightly so – each of those plays a role in how effectively your website can serve you from a marketing and sales perspective. Your website should be sales funnel shaped. But I think most companies approach the web a little like the fable about the five blind men who were asked to describe the elephant that stood before them. The man who was near the elephant’s leg reached out, touched the elephant and announced that an elephant was like a huge tree trunk.
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    Brian Solis

  • The 2014 State of Digital Transformation

    Brian Solis
    21 Jul 2014 | 10:19 am
    Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments. In our initial report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences (DCX),” we learned that digital transformation was as much about technology as it was about people. It was a much more human story, one that shared…
  • Live Your Brand the Way Your Customers Do

    Brian Solis
    17 Jul 2014 | 2:32 pm
    I recently spent some time with PRNews editor Steve Goldstein. As part of a fireside chat we’re doing at the upcoming 20/20 Summit in San Francisco, Steve asked a few questions that lead to a pretty deep conversation. I wanted to share it with you here. Digital Darwinism is Real: Compete for the Future (Compete for You) Now PR News: In your book “What’s the Future of Business?” you suggest that while it’s a good thing that companies are investing more resources in managing their online reputations, the cost can be immense and the efforts are rarely aligned with customer…
  • The Disconnect in Connecting the Workplace

    Brian Solis
    15 Jul 2014 | 9:25 am
    There’s a lot of talk about the future of work… Technology is indeed connecting us in ways that improve communication, discovery and connectivity. The world is becoming a much smaller place as a result. Chances are that you are connected in one network or another to people in at least 12 other countries. Although social networking and smartphones are relatively new as a staple in the everyday life of adults and kids, how we as consumers use these networks and devices is outpacing how we as employees use technology in the workplace. Over time, how we make decisions as consumers,…
  • The Top 25 Socially Engaged Companies on LinkedIn Invest in Employee and Customer Relationships

    Brian Solis
    11 Jul 2014 | 8:10 am
    LinkedIn and Altimeter Group published a joint report on the value of corporate social media and its role in customer and employee engagement. To do, we formed a baseline of companies that were actively engaged on a platform we could effectively study. After eight months of research, we assembled a list of the Top 25 Socially Engaged Companies based on how they use LinkedIn to engage employees and customers in the following areas: 1. Content marketing 2. Employee engagement 3. Talent and recruitment 4. Sales LinkedIn and Altimeter Group then conducted targeted and controlled surveys to gather…
  • Social Media is Lost Without a Social Compass

    Brian Solis
    7 Jul 2014 | 11:21 am
    Marcia W. DiStaso and Denise Sevick Bortree recently published a university-level textbook to address an important topic by the same name, The Ethical Practice of Social Media in Public Relations. As they were wrapping up the editing of the book, I was asked to contribute the foreword. Upon reading some of the manuscript, the answer was, YES! Of course, I asked if I could share it here with you and I’m happy to announce that it’s included below… About The Ethical Practice of Social Media in Public Relations Given the high rate of social media use by the public, organizations…
 
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    Branding Strategy Insider

  • Retail Brand Strategy: Role Of The Flagship Store

    Mark Di Somma
    21 Jul 2014 | 12:10 am
    As the downtown areas of major metropolitans reclaim popularity and no small element of retail cool amongst the citerati, more and more globally scaled brands are scaling up their physical presence with impressive and expensive flagship stores that literally showcase who they are and what they have to offer. It’s tempting to see these stores as shops. Yes, they often provide a shopping function (which in itself differentiates them from pure-play concept stores) but the best flagships add a new dimension of physicality to a brand. They define in materials, aesthetics and by location how a…
  • Brands Must Know The Scales And Values Of Talk

    Mark Di Somma
    18 Jul 2014 | 12:10 am
    “Everybody’s talking at me. I don’t hear a word they’re saying,” observed Harry Nilsson in 1969. 45 years on, it seems a lot of people are still not listening – but brands should be. New findings from Gallup suggests marketers may be pinning the wrong hopes on social media. While brand owners and managers continue to view Facebook and Twitter as opportunities to increase visibility and interaction, consumers are much less swayed. In fact, “Social media are not the powerful and persuasive marketing force many companies hoped they would be,” concludes the report, with just 5% of…
  • How To Avoid Short-Selling Your Brand Story

    Mark Di Somma
    17 Jul 2014 | 12:10 am
    I’m dismayed by how frequently the conversation around content seems to devolve to quantity and tactics. That’s hardly surprising in some ways because of course the two are quickly linked. When everyone’s using the same tactics, quantity starts to look like the only differentiator. Too many brands are in love with frequency. But you don’t build a deep and storied brand purely by posting and retweeting with gusto. Roel De Vries, Corporate VP, Global Head of Marketing, Communications and Brand Strategy, at Nissan Motor Co. summed it up really well in an interview with Jennifer Rooney…
  • The Twenty Most Common Brand Problems

    Brad VanAuken The Blake Project
    16 Jul 2014 | 8:30 pm
    After thirty years experience in brand management and marketing, I have directly advised more than 150 brands and indirectly advised (through educational workshops, Just Ask responses, pro bono work, etc.) more than twice that number. That is to say, I have dealt with many brands’ problems in one way or another. Here is my observation of the twenty most common brand problems. No one in the organization has a solid understanding of the brand’s consumers or their needs. The brand does not stand for anything and it does not promise anything. It is just a name and a logo. The brand touts a…
  • Brand Strategy For Lasting Value

    Mark Di Somma
    15 Jul 2014 | 12:10 am
    Every brand manager would like to believe that the world will love their brand. Given how much time, energy and experience they pour into trying to make that happen, that seems like a reasonable hope. But, as Douglas Van Praet observes in a recent Fast Company article, consumers are far from inclined to feel that way. “The human truth is no one wants to connect emotionally to your brand … People want to be [led] to a better life not bond with companies.” We could debate whether people want to be led at all, but there’s little dispute that, in the light of this idea, brand loyalty is…
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    PRNewser

  • More on White House ‘TV Whisperer’ Joining Burson-Marsteller

    Patrick Coffee
    21 Jul 2014 | 3:26 pm
    Thanks to Politico, we had the news about former White House “TV Whisperer” Dag Vega leaving the Obama administration to go the PR route several days ago. Now we have the press release. First: Vega will be managing director of Burson-Marsteller’s Washington, D.C. office effective August 4th, and he will report to Ann Davison, U.S. Chair of Public Affairs & Crisis Practice who joined the firm last month, as well as Jano Cabrera, worldwide executive vice president. Thanks to a Politico exclusive, we also know that Friday will be his last day at 1600 Pennsylvania Avenue…
  • FedEx Responds to Indictment for Shipping Items From Illegal Online Pharmacies

    Tonya Garcia
    21 Jul 2014 | 2:07 pm
    FedEx is facing a 15-count indictment including a conspiracy to distribute controlled substances charge, stemming from allegations the shipping company did not heed warnings from US drug officials that illegal online pharmacies were using the company’s services to ship prescription drugs. FedEx SVP Patrick Fitzgerald says the company will plead not guilty. According to the indictment, FedEx had been warned as far back as 2004 about these illegal online pharmacies. “In one instance,” reports The New York Times, “FedEx knew the Drug Enforcement Administration had shut…
  • Can a Brand Win a Pulitzer? Former WSJ Tech Reporter on Content Strategy

    Patrick Coffee
    21 Jul 2014 | 1:20 pm
    Every agency worth its salt has begun moving into content creation. That much is no longer up for debate. Almost everything else involving the word “content”, however, is less certain–especially when we’re discussing what makes related projects effective and how we can measure their value for clients. On that point, ReadyState is not quite your traditional agency: the one-year-old San Francisco shop focuses on “strategy, design and content” to serve a primarily tech-focused clientele. ReadyState recently won attention for hiring former Wall Street Journal…
  • Damage Control, Sports Edition: Homophobic Vikings Coach Is Not Homophobic

    Patrick Coffee
    21 Jul 2014 | 11:20 am
    In case you missed it, now-former Vikings punter Chris Kluwe dragged the NFL into the 21st century kicking and screaming faster than you can say “Michael Sam” earlier this year by claiming that the team fired him not for his performance on the field but for his outspoken gay rights advocacy. Kluwe hired a lawyer to help him make that point way back in January, and now the proverbial stuff is finally starting to hit the fan within the Vikings organization. In short, Kluwe’s former special teams coach did indeed say that ““We should round up all the gays, send them to…
  • Phony Fans Aside, Shakira Reaches 100M Facebook Likes

    Tonya Garcia
    21 Jul 2014 | 10:31 am
    A new milestone has been reached on Facebook: Shakira has 100 million likes, the first person to hit that mark. Actually, at the time of this writing, she’d already exceeded that by 718,000-plus likes. The photo at right, posted on the 12th of this month, actually has more than 3.6 million likes on its own, making it one of the most liked pics on the social network. The Shakira page juggernaut is fueled by her status not just as a celebrity in this country, but around the world. In and of itself, having a ton of Facebook likes only means so much. Just because a lot of people clicked…
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    Duct Tape Marketing

  • Weekend Favs July Nineteen

    John Jantsch
    19 Jul 2014 | 4:12 am
    Weekend Favs July Nineteen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. Part of my presentation at World Domination Summit Good stuff I found this week: Briefmetrics – Weekly email report for your Google Analytics…
  • SEO Blended Copy: Dos and Don’ts for Boosting Your Website’s Organic Discoverability

    Guest Post
    18 Jul 2014 | 8:58 am
    SEO Blended Copy: Dos and Don’ts for Boosting Your Website’s Organic Discoverability written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Maria Orozova – Enjoy! These days, it’s all about organic: organic produce, organic pressed-juice, holistic baby diapers made from all-organic materials – the list goes on. So, it should come as no shock the role that organic SEO plays in your website’s discoverability, even over paid alternatives like pay-per-click.
  • Using Forums to Market New Products and Services to Existing Customers

    Guest Post
    18 Jul 2014 | 4:42 am
    Using Forums to Market New Products and Services to Existing Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Patrick Clinger – Enjoy! Businesses of all stripes are always looking for new customers to buy their products or services. However, sometimes businesses ignore the best place to look for new sales:  through customers who have already purchased products and services in the past.  Tapping into your existing customers to boost your sales is smart…
  • How to Incorporate Brand Advocates into Your Marketing Strategy

    Guest Post
    17 Jul 2014 | 4:06 am
    How to Incorporate Brand Advocates into Your Marketing Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Holly Cordner– Enjoy! photo credit: Intersection Consulting via photopin cc When asked about how and why they make purchases, most people say that reviews and recommendations play a major role. That holds true even in the B2B marketplace—according to one study, 60 percent of B2B tech buyers look at peer reviews before making buying decisions. This…
  • The Secret to Getting Much More Done

    John Jantsch
    16 Jul 2014 | 7:08 am
    The Secret to Getting Much More Done written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Mostly I write about marketing and running a business, but I’ve sometimes strayed into writing about the fact that running a business takes figuring out how to get lots done every single day. Time seems to be the most precious resource of all when it comes to get things done, but I contend it’s managing energy is more important that trying to manage time. See, the thing about time is that you can’t control it any way really – you can’t…
 
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    Dose of Digital

  • What “Big Pharma” Can Learn from “Little Startups”

    Jonathan Richman
    14 Jul 2014 | 6:23 am
    First things first, hello. If you’re a new reader to the blog, you probably don’t remember me, but if you’re a veteran, you just might. It’s me, Jonathan Richman, the original founder and author of Dose of Digital back for a guest posting. After a couple of years out of healthcare (and away from the blog) at a startup focused on the restaurant industry, I’m back in the healthcare business. I recently left the startup…turns out I missed you all and felt like there’s more I can contribute to the healthcare industry. More on what I’m up to at the…
  • “Journalism”

    Bill Evans
    23 Jun 2014 | 7:39 am
    My favorite line from the piece, got added AFTER it ran for days. “Correction: This video was actually created by marketing students at Berghs School of Communication, and is not made by Google, nor is Google Gesture a real service. We updated the story below and apologize for the error.” Link
  • 5 Key Takeaways From the FDA’s Draft Guidance On Presenting Risk/Benefit With Character Limitations

    Bill Evans
    19 Jun 2014 | 6:59 am
    The FDA recently released two documents providing draft guidance on the utilization of particular aspects of social media. The first was entitled, Internet/Social Media Platforms: Correcting Independent Third-Party Misinformation about prescription Drugs and Medical Devices. The second was entitled, Internet/Social Media Limitations – Presenting Risk And Benefit Information for Prescription Drugs and Medical Devices, which is the focus of this post. While not as clear or concise as their other previous guidance releases, there are 5 key things digital marketers need to be aware of, some of…
  • 5 Key Takeaways From the FDA’s Draft Guidance On Correcting Independent Third-Party Misinformation

    Bill Evans
    18 Jun 2014 | 9:33 am
      Yesterday the FDA released not one, but two documents providing draft guidance on the utilization of particular aspects of social media, entitled Internet/Social Media Platforms: Correcting Independent Third-Party Misinformation about prescription Drugs and Medical Devices, which is the focus of this post. The other, Internet/Social Media Limitations – Presenting Risk And Benefit Information for Prescription Drugs and Medical Devices, can be read about in another posting. In keeping with the tradition of most of these releases, these guidelines are drafts and may change over time,…
  • Who Responds To The Responders?

    Bill Evans
    11 Apr 2014 | 5:24 am
    As I thought it might, my last post about social media stirred quite a bit of discussion. As such, I thought it would be useful to perhaps dedicate another post as a means of both clarifying my position, and providing some counter-points to the various responses that have been generated around the web. To recap, my original post wasn’t meant to suggest that pharma should completely abandon social media, but rather that the interest in social engagements is over-calibrated when weighed against the potential business impact for a given brand.  There are two points that encapsulate my…
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    Go Media - Your Design Destination

  • Improve Your Skills and Get Your Hands Dirty: 6 Must-Attend WMC Fest Workshops

    Go Media
    21 Jul 2014 | 6:27 am
    WMC Fest Workshops Learn new skills and get your hands dirty in this year’s Weapons of Mass Creation Fest small group workshops. Because seating is limited, a separate admission fee is required to attend. Learn More about WMC Fest Workshops Here are our 6 Must-Attend Weapons of Mass Creation Fest Workshops - 1. What’s New in Creative Cloud Learn some tips and tricks in Photoshop, Illustrator, and InDesign Whether you work mostly on print projects, or you’re more of a jack-of-all-trades, the one thing we all have in common is that there just aren’t enough hours in the day. This…
  • LeBron’s Comeback: How Illustrator Robert Carter Designed the King’s Return to Cleveland

    Heather Sakai
    17 Jul 2014 | 8:41 am
    Interview with Robert Carter of Cracked Hat Design As you all well know, the Cleveland pride is bursting through the walls of Go Media, where we sit only 2 miles from Quicken Loans Arena, new (and old) home to LeBron James. On July 11, we sat with bated breath, awaiting the news of his possible return to our great city. Then there it was. Sighs of relief filled the office. (Particularly mine). He was back. Saturday came and we were in for a different treat, this a designer’s dream. While folks say print has come and gone, this, the LeBron coverage in the Plain Dealer proves to us yet…
  • Video Game Creation in Cinema 4D: “The Mims Beginning”

    Dan Heilman
    16 Jul 2014 | 6:44 am
    Meet the Mims What do you get when you combine a spaceship full of cuddly space creatures with an island populated with beings who might not be so friendly? In the case of “The Mims Beginning” you get a homemade game made by a group of independent developers in Poland and paid for with a crowd-funding campaign. The game’s carnivores each have their own special power, but they can be beaten by such PSI powers as burn, blast, bolt, slow or cage. For 21-year-old graphic designer Jakub Machowski, “The Mims Beginning” is the result of a teenage hobby that has become a profession. Created…
  • Massive Drawn to Business Price Drop: Build A Million Dollar Business for Less with this Must-Have Resource

    Go Media
    15 Jul 2014 | 6:47 am
    Massive Drawn to Business Price Drop As many of you know, we are incredibly proud of the content inside our newest eBook, Drawn to Business. Drawn to Business is a transparent look inside our business, a complete guide on the way to build a design studio the Go Media way. It’s chock-full of tips, tricks, techniques and best practices straight from the founder of Go Media himself, William Beachy, plus more than a dozen contributors from other companies. Then… We came to realize that our initial pricing proved to be a barrier for some folks. Because of that, we decided we needed…
  • 25 Fun and Colorful Electronic Music Album Covers

    Kim Finley
    14 Jul 2014 | 7:10 am
    Hello readers! It’s been a while since my last post but I’m back to share with you my two loves – art and music! A lot of the electronic music that I enjoy has some really awesome and colorful album art to go along with it. I have been a fan of this type music for over a year and a half now, and during this time I have created a playlist on Spotify that includes my personal favorite songs from everything I’ve been discovering. Currently it has over 250 songs! Most of it can be classified as electronic dance music, or EDM. (I also recently started a trap playlist!) In…
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    Digital Influence Mapping Project

  • The Devil is in These 3 Content Marketing Details

    John Bell
    14 Jul 2014 | 3:45 am
    I learn a lot by watching and experiencing what everyday content marketers do to innovate the experience. Sometimes I lose site of the fact that those publisher/marketers who are learning and adjusting by making the donuts everyday have a leg-up on the competition. Success in content marketing is really contingent on setting up an iterative publishing culture that encourages fast learning and adjusting. As annoying as it is to hear, allowing (and counting on) little failures along the way is key. That’s how we all learn. I have learned some small lessons from two publishers and a technology…
  • Get Creative While It’s Hot: Cannes Lions 2014

    John Bell
    26 Jun 2014 | 4:57 am
    For a short time following the Cannes Lions Awards, the organization makes the winning videos available for viewing. Then they get locked up behind the pay-wall. You can often still find them strewn across YouTube or more likely Vimeo by the agencies who made them, but that's a pain. Now, a subscription to the Cannes Lions archive is definitely a valuable investment but for a limited time you can browse through some of the world’s most interesting advertising/marketing creative. Actually, there are a number of resources that will help you get caught up on what happened and was shown at…
  • 3 Great Ideas from Cannes Lions 2014

    John Bell
    23 Jun 2014 | 4:02 am
    The Awards are over. The agencies have all packed up their bags and tallied their wins against the millions of dollars of effort. Brand marketers are heading home with trophies or not. Hangovers and trucker sunburns are tended to. And a lot of inspiration is floating through the air. No matter the pomp and circumstance of a global festival on advertising, there are great ideas that get shared. Many win awards. There were three creative ideas that caught my eye as I browsed through the tons of creative from the comfort of my new Connecticut home. A Way to Change Deadly Behaviors Last year, one…
  • What Does Innovation in Marketing Look Like at Cannes 2014

    John Bell
    9 Jun 2014 | 4:07 am
    The 2014 Cannes Lions is coming up. Bono will speak as will a host of others (happier to have seen Lou Reed last year, personally). Beyond the frenzy of awards, late night parties and an unhealthy dose of "fomo", there are tremendous innovations in marketing revealed each year. I attended last year and was surprised at how much terrific work was shown there. Unlike most of the folks in attendance, I spent hours browsing through the case studies on display in the basement of the Palais.  This year will be no different. While advertising awards shows can be criticized as overly…
  • 3 Ways to Connect Marketing, Journalism and Company Cultures

    John Bell
    27 May 2014 | 4:30 am
    A journalist, marketer and a senior vice president walk into a bar Most “3 guys walk into a bar”-jokes are about a clash of cultures or POVs. As brands explore what it means to shift marketing to content marketing and even bring in journalists trained in story-mining and storytelling, they will suffer culture clash. Every business is different, but there are three constructive ways to connect these cultures such that they strengthen each other. That may work for you. You may have your own suggestions – please share. The clash First there is journalism culture and marketing culture. One…
 
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    Brains on Fire

  • Friday Fotos | Edition 18

    Amy Taylor
    18 Jul 2014 | 11:38 am
    Paging Charlie… From Greenville SC to Tokyo… Are you the human we seek? Now accepting resumes for our Fall 2014 internship! Passion-spotting on the desk of Chris Talley! The post Friday Fotos | Edition 18 appeared first on Brains on Fire.
  • Banning Smartphones is Not Smart Business

    Amy Taylor
    17 Jul 2014 | 7:28 am
    Recently, it seems I have seen a lot of restaurants bragging about being “smartphone-free zones,” encouraging patrons to instead talk to one another. While I wholeheartedly agree that a meal is time meant for sharing with your dining companion(s), banning smartphones in restaurants is simply bad business.  Before I continue, I should clarify. I’m not talking about people yapping loudly on their phones — I’m talking about restaurants that are discouraging smartphone use for social media (primarily Instagram) while you’re in their establishment.
  • What will you celebrate today?

    Robbin Phillips
    16 Jul 2014 | 7:22 am
    Happy Wednesday or Happy Winsday as we call it around Brains on Fire. Too often we save celebrating for the BIG WINS and forget that it’s the little wins and little stories that add up to success. And often it’s the little wins that spark word of mouth. So what if you let the middle of the week (Winsday) trigger your organization to stop and reflect on the following questions (from Page 119 of The Passion Conversation): When was the last time we celebrated a little win – or big win, for that matter? How do we define a win for our team? How do we celebrate what makes our customers…
  • 10 Tidbits of Marketing Wisdom

    Amy Taylor
    15 Jul 2014 | 6:10 am
      The post 10 Tidbits of Marketing Wisdom appeared first on Brains on Fire.
  • Friday Fotos | Edition 17

    Amy Taylor
    11 Jul 2014 | 6:44 am
    Ramsey takes “looking at things from a new perspective” quite literally sometimes.   If you worked here, you’d be home. Strong bodies = strong minds. Mary Susan isn’t afraid to whip us into shape over lunch. Ramsey magic. The Brains on Fire lab-ratory… Hot diggity dog! Shannon hopes YOU had a happy 4th of July. The post Friday Fotos | Edition 17 appeared first on Brains on Fire.
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    Content Marketing Institute

  • 3 Ways to Tap Into the Most Powerful Content Tool Ever Created

    Scott Aughtmon
    22 Jul 2014 | 3:00 am
    In his book, Winning the Story Wars, Jonah Sachs suggests something shocking: He says that those who tell (and live) the best stories will rule the future. I am about to show you how one of the most cited financial works in the 20th century got its start as content marketing. Not only that, I will show you how it became famous because it tapped into a powerful content tool that Sachs talks about: stories. The book you didn’t know began as content marketing This tale begins when a man named George was born on November 7, 1874. He was pretty adventurous: In the 82 years he lived, he was…
  • Why We Are Hiring for a New Content Role (and You Should Too)

    Joe Pulizzi
    21 Jul 2014 | 3:00 am
    Last November, I keynoted the Niche CEO Summit alongside some amazing publishers, including Michela O’Connor Abrams, President of Dwell Media. If you are not familiar with Dwell, they have evolved from a small, niche print magazine focused on design to a fast-growing multimedia design brand. Under Michela’s leadership, they’ve become one of the top websites in the world, have nearly 300,000 paid subscribers to their magazine, and have social media audience numbers that would make you blush (including over 500,000 followers on Twitter). Sure, they’ve struggled, like all…
  • How to Find the Right Writer for Content Creation

    Jodi Harris
    20 Jul 2014 | 3:00 am
    According to CMI’s 2014 B2B Content Marketing research report, 55 percent of B2B businesses are challenged with producing enough content, and 47 percent are struggling to produce the kind of content that engages. While many considerations factor into meeting these challenges, it’s a safe assumption that the need for skilled writers is near the top of the requirements list. In fact, 64 of the B2B organizations surveyed are already outsourcing content creation to stay in step with consumers’ voracious appetite for relevant news, information, and advice. And, one topic that…
  • The Week in Content Marketing: Do We Have a Credibility Problem?

    Joe Pulizzi
    19 Jul 2014 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher This week, Robert and I discuss Walmart’s big data move and what it means for brands. We also talk about new research indicating that sponsored content may have a trust problem and explore what an article looks like when a freelance writer “resigns” from content marketing. Our rants and raves cover NBA star LeBron James’ digital-only announcement of his return to Cleveland and an inaccurate portrayal of content marketing, and we cap off the show with a #ThisOldMarketing…
  • Effective Content Marketing: 5 Steps to Track Your Efforts

    Michele Linn
    18 Jul 2014 | 3:00 am
    One popular definition of insanity is doing the same thing over and over but expecting different results. The definition of content marketing insanity? Creating content, just throwing it out there and hoping for good results… and then repeating the process, ad infinitum. To break this crazy cycle, you should periodically be taking a critical look at your content marketing to understand what’s working and what isn’t — even if this means you have less time to publish new content. In this eighth and final installment of our “Back to Basics” series, we’ll…
 
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    Adrants

  • Watch How This Computer Security Brand Explains Its Product Using A Disappearing Go-Go Dancer in Hot Pants

    21 Jul 2014 | 8:05 am
    There are bizarre ads and then there is this ad from Netherlands-based Ziggo which is promoting computer security software. In the ad a seemingly unsuspecting guy in a coffee bar is innocently working on his laptop. Suddenly, a woman in white Daisy Dukes hops on top of his table and does a little dance. Watch what happens next.
  • A Little Contract Dispute Isn't Going to Stop This Footballer's Wife From Stripping Down to Her Undies For Ultimo Lingerie

    21 Jul 2014 | 7:37 am
    And while we're on the topic of lingerie, here's yet another ad confirming the apparent fact only super hot women wear lingerie. This ad, for Ultimo, has British model Abbey Clancy sporting several version of the brand's under things. It would seem the old adage holds true. If you've got it, you might as well flaunt it and that's just what Clancy's been doing. This shoot follows other work she's done for lingerie brands Veet and Scholl. Interestingly, her appearance in those Veet and Scholl ads has sparked what's being referred to as "bra wars" and has angered Ultimo big wig Michelle Mone. It…
  • Penelope Cruz Is About to Freak Us Out With A New Agent Provocateur Ad

    21 Jul 2014 | 7:21 am
    Last year, Penelope Cruz work with Agent Provocateur to create a dazzling video in which lingerie-clad women frolic about in a mansion as a man wearing sunglasses ogles them while strolling through. In the end, the epic lust-fest is all in the man's head. On August 1, Cruz will release her second bit of work for the brand, technically L'Agent by Agent Provocateur, but a teaser gives us a little hint of what's in store. In this video, we have a bevy of women stripping down to their lingerie while in the middle of the desert. As they do so, a man, seemingly lost, makes his way towards the…
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    Firepole Marketing Blog

  • How to Grow your Business as if Google Search Never Existed

    Guest Author
    21 Jul 2014 | 5:15 am
    They say that in life there are two things that are sure things: death and taxes. However, in my business, I’d argue that there is a third: change. Tweet it! The internet is a constantly evolving thing – and Google is a huge part of that change and evolution. Google constantly changes its algorithms – and when it does, the tactics that websites use to direct traffic must also change. Those algorithm changes have had devastating effects, causing some sites to lose all of their directing traffic overnight. That said, it isn’t as though Google updates come with a manual. This…
  • Firepole Funnies #004: The Daily Challenge of Working From Home

    Christina Gunn
    19 Jul 2014 | 5:15 am
    Enjoying the Firepole Funnies? If you liked what you read here, please let Christina (and the rest of the Firepole team) know in the comments below. Feel free to suggest future comic strip ideas – we can’t guarantee we’ll use your idea, but we’re always open to suggestions! And if you think we deserve it, please share this comic on your Facebook, Twitter, Google+, Pinterest, LinkedIn, or other social media account!
  • 3 Clever Ways a Card Game Makes People Addicted to Buying More

    Guest Author
    18 Jul 2014 | 5:15 am
    Shopping can be addictive. We’ve all seen people who buy the craziest things like their life depended on it! Here’s just one, rather crazy example: fantasy trading cards (no kidding - that’s a $1billion/year business). But you don’t often come across an explanation on how you can make people more “addicted” to buying your products or services, which probably make more sense – and are much more “useful” – than fantasy cards. So, let’s take a look at what makes millions of people buy cards (lots of them) and what makes buying…
  • Not a Writer? How to Make Writing a Blog Post (And Other Online Content) Come Naturally

    Guest Author
    17 Jul 2014 | 5:15 am
    Many small business owners don’t think of themselves as writers, and they worry that content marketing is for wordsmiths only. So committing to writing a blog regularly, and creating articles and informational eBooks to engage customers can be daunting. Especially if English was your least favorite subject and you haven’t written anything longer than an email since college. If you fall into the category of the writing-averse, you could hire somebody to write content for you. Or, you could develop a DIY content strategy that doesn’t require clever headlines, witty one-liners,…
  • CEI 059: Pay What You Want Pricing with Tom Morkes

    Megan
    16 Jul 2014 | 5:15 am
    Pricing is one of the hardest things about being an entrepreneur. And while a lot has been written about how to price your stuff, there’s also a growing movement to let your customers determine how much they’ll pay for a good or service. This is called Pay What You Want pricing, and to learn more about it, Danny invited Tom Morkes, author of The Complete Guide to Pay What You Want Pricing, onto today’s podcast. Tom’s story is really fascinating, because he’s a relative newcomer to online marketing, and to pay what you want pricing. Just over a year ago, in April…
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    Churbuck.com

  • Keep Lowell Park Green

    David Churbuck
    18 Jul 2014 | 6:50 am
    Click here to view the embedded video. Nice job by Maryjo Wheatley on this video for the Barnstable Land Trust's efforts to save the land around Lowell Park, home field of the Cotuit Kettleers. I was happy to sit and talk with her but didn't expect, well, you'll see... Maryjo is an amazing videographer, she worked for WGBH, the legendary PBS operation in Boston, and was in communications at the Woods Hole Oceanographic Institute back in my Forbes days. She helped me get a story about the very earliest GPS digital charting technologies back in 1993. Her husband, Capt. Bob Boden is a distant…
  • The Charles W. Morgan Comes to P-Town

    David Churbuck
    14 Jul 2014 | 5:33 am
    I NEVER go to Provincetown in the summer. In 56 years the thought of driving a distance equivalent to a trip to Boston, down perilous two-lanes of distracting tourist drivers to visit the clogged streets of the zoo that is P-Town has never even crossed my mind. But yesterday, in lieu of beating over to Martha's Vineyard in southwesterly breezes gusting to 30 knots, I easily agreed with the suggestion we show my daughter's boyfriend the "real Cape" and head to the outermost tip of the peninsula. As we walked down from the parking lot behind the high school at the Pilgrim Monument I looked out…
  • When buying a State Rep won’t work, throw more lawyers at the problem

    David Churbuck
    25 Jun 2014 | 6:29 am
    Neighbors raise ante in oyster fight | CapeCodOnline.com. The Greedheads of Popponesset Bay will not go quietly as far as Richard Cook's oyster farm is concerned . Having failed to sneak in a midnight amendment to the state budget to declare his underwater clam farm a "marine sanctuary," they are falling back on that time-honored last resort of the wealthy which is to out-lawyer the little guy. Sort of like raising the bet  in a poker game until everybody has to fold. Having been denied by every Mashpee board with a horse in the race, the homeowners (a largely  anonymous group who have…
  • Dealing with Biters

    David Churbuck
    25 Jun 2014 | 6:17 am
    With regards to the biting soccer star from Uruguay, I offer the following solution to FIFA's disciplinary committee: My father , the late Tony Churbuck, had a proven parenting technique for stopping the biting of siblings and friends. This was a man who's life's motto was "Don't get mad. Get even." He would examine the bitten party, calm them down, and check to see if their skin was broken and if they needed hydrogen peroxide and bandages. After calm and quiet was restored he would call the biter over and ask them to present the same body part on themselves that they had just chomped on…
  • If the Kettleers had a mascot….

    David Churbuck
    12 Jun 2014 | 6:24 am
    Opening day in Cotuit today but I went to Hyannis last night for the season opener against the Hyannis Harborhawks and witnessed the unveiling of their new mascot, a person in a bird suit.  The mascot's name is "Ossie"  as in Osprey. Hyannis has an identity crisis. They used to be the "Mets" but then the Cape Cod Baseball League's teams who were borrowing the names of major league teams had to stop because of trademark and licensing stuff. So the Mets became the Harborhawks, a nod to the ospreys that next on top of the light poles around the field. They kept the uniform colors of the…
 
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    Ryan Stephens Marketing

  • 17 of My Favorite Blog Posts and News Articles from June 2014

    Ryan Stephens
    20 Jul 2014 | 12:41 pm
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts (of the 100′s I read) during the month of June 2014. Please use the comments section to recommend and share other posts you found useful and/or your best post from June. The commentary below the link is typically the…
  • 5 Key Principles of Courtship That Will Lead to Professional and Personal Success

    Ryan Stephens
    4 Jun 2014 | 7:13 pm
    The following was originally posted on Quora, by Dolly Singh, as an answer to the question, “What are the Best Kept Secrets of Successful Business People?” It’s been re-posted here, in its entirety with permission from the author. Have you ever known someone who seems to be able to get everything they want? The ones who seem to breeze through life effortlessly, making up their own rules as they go along, unaffected by the mundane realities of everyday life? Are some people just “luckier” than others, their roads already smoothly paved, helping them achieve their goals?
  • 21 of My Favorite Blog Posts and News Articles from May 2014

    Ryan Stephens
    30 May 2014 | 5:57 am
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts (of the 100′s I read) during the month of May 2014. Please use the comments section to recommend and share other posts you found useful and/or your best post from May. The commentary below link is mostly the…
  • 16 of My Favorite Blog Posts and News Articles from April 2014

    Ryan Stephens
    30 Apr 2014 | 4:44 pm
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is  my effort to provide a little signal by curating some of the best/most interesting posts I read during the month of April 2014. Please use the comments section to recommend and share other posts you found useful and/or your best post from April. [Blog Posts/News Articles]: The Crossroads of Should and Must -…
  • How to Live a Wholehearted Life: 10 Research Backed Tips

    Ryan Stephens
    26 Apr 2014 | 7:19 am
    Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive. – theologian Howard Thurman I have a colleague who can’t fathom how Brené Brown’s TED talk on “The Power of Vulnerability” has been watched over 14 million times. He’s a smart guy and it completely befuddles him. Perhaps, it’s because he’s an applied mathematician. Like me, he believes in science and prides himself on thinking logically rather than letting emotion get in the way. Knowledge is important, but only if we’re…
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    brandflakesforbreakfast

  • well beyond #throwbackthursday

    Stephen Palinkas
    21 Jul 2014 | 5:20 am
    Way before hashtags were a thing, in land where computers used dial up modems and our phones all had cords, video games were born. For those of us that remember those days and the early video games that we all fell in love with, you can thank R-Kaid-R, for this new invention: The Portable Arcade. With this amazing device you can take the arcade with you wherever you go and play the classics from Super Nintendo, Sega Genesis, Atari 2600 and Playstation One.
  • there are emoji among us

    Stephen Palinkas
    21 Jul 2014 | 5:10 am
    Remember the good ol’ days back in the late 90’s / early 2000’s, when you actually had to manually type a smiley face in chat rooms, and IMs to express your feelings? ;) Well those days are long gone. Now we have emjois to make our lives easier. Thank goodness! Stock footage company Dissolve, made this lovely parody documentary to remind us how emjois have become such an integral part of our world.
  • overstocked pets find homes

    Stephen Palinkas
    21 Jul 2014 | 5:00 am
    Overstock.com is helping homeless pets find new homes. They recently launched a new program, leveraging their online shopping technology, but this time you can shop for pets in need. In just a few clicks you can locate animals near you and adopt, so what are you waiting for?
  • google doesn't want your real name any more

    Cory
    17 Jul 2014 | 5:18 am
    Once upon a time creating your own social network was all the rage. Little start-ups like Twitter, Facebook and Tumblr were gaining traffic left and right. Digg and Reddit were fighting it out to offer up the latest cat gifs. And then Google decided to throw its gigantic hat in the right. But how would they differentiate their social network from all the others? Real names! A user can only ever use his or her real name. That'll do it. People don't want to hide behind the safety and security of a sudonym on the internet.Wait, nevermind... I guess it was all just a dream. It seems that Google…
  • loving big cans

    Cory
    17 Jul 2014 | 5:07 am
    Teenagers are awkward. Relationships are awkward. Teenage relationships are maximum awkward. Nestea knows this eternal truth and has built their new ad on it. They got one thing right: boys love big cans... of iced tea.
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    Search Engine Watch - Latest

  • 4 Amazing Things You Simply Must Know About Sensational Headlines

    Nathan Safran
    22 Jul 2014 | 4:30 am
    If readers are developing headline fatigue, but content creators continue to be chartered with driving traffic, where does that leave marketers when it comes to how to approach headlines? Here are some key takeaways from a study of headlines.
  • Google Love Grows, Bing Satisfaction Drops Among U.S. Customers [Survey]

    Danny Goodwin
    22 Jul 2014 | 2:00 am
    Love it or hate it, Google is loved by customers. Bing? No so much? And Yahoo, the love is pretty much gone. That's according to 70,000 users who were surveyed as part of the 2014 American Customer Satisfaction Index (ACSI)E-Business Report.
  • Blogger Fined for Top-Ranked Restaurant Review

    Ashley Zeckman
    21 Jul 2014 | 12:00 pm
    French blogger Caroline Doudet was forced to amend her post title and pay damages after a negative restaurant review that was appearing too prominently in Google search was found to be "unfairly hurting" the business.
  • Marin Adds Google Shopping Campaign Management

    Jessica Lee
    21 Jul 2014 | 9:30 am
    Announcements coming from Marin in the past week showcase support for Google Shopping campaigns in its advertising platform, and product inventory feed management through an integration of Productsup.
  • What is Link Building?

    Jon Ball
    21 Jul 2014 | 6:30 am
    Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring backlinks that point to your site: it's also a proven tactic that increases brand awareness and conversions.
 
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    Being Peter Kim

  • Bringing digital innovation to the retail experience

    Peter Kim
    14 Jul 2014 | 7:14 am
    I’ve spent the past couple of weeks in Seoul getting up to speed on my team’s capabilities as well as our assets across the network. Last week, Cheil client Samsung introduced a new digital showroom experience called “CenterStage.” I just got here so I can’t take any credit for the build, but I can certainly be […] The post Bringing digital innovation to the retail experience appeared first on Being: Peter Kim.
  • Week One at Cheil

    Peter Kim
    7 Jul 2014 | 7:00 am
    Today marks the beginning of my first full week as chief digital officer at Cheil Worldwide. I arrived in Seoul last week and have been getting settled into my new role, meeting the teams resident at headquarters and starting to plan forward. The post Week One at Cheil appeared first on Being: Peter Kim.
  • Following footsteps, in reverse

    Peter Kim
    29 Jun 2014 | 8:00 am
    Decades ago, my parents left Korea and immigrated to the United States. Half a century later, I find myself doing the opposite. The post Following footsteps, in reverse appeared first on Being: Peter Kim.
  • Revisiting the Connected Agency

    Peter Kim
    24 Jun 2014 | 6:00 am
    In February 2008, I co-authored a Forrester report called The Connected Agency with Mary Beth Kemp (who is now at Ogilvy in Paris). At the time, we observed that different types of agencies faced different challenges: Traditional agencies were stuck in mass media mindsets Digital agencies understood interaction but lacked branding chops Specialists were creating […] The post Revisiting the Connected Agency appeared first on Being: Peter Kim.
  • Adios, Austin

    Peter Kim
    23 Jun 2014 | 6:00 am
    I moved to Austin four years ago to grow a company and it was acquired earlier this year. The skyline has changed a bit since I’ve been here and it’s already very different from four months ago when the picture above was taken. I’ve also enjoyed my time working remotely with Constellation and recently published my first piece of research, […] The post Adios, Austin appeared first on Being: Peter Kim.
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    TrishaLyn.com

  • What I’m Bringing to BlogHer ’14

    Trisha Lyn Fawver
    21 Jul 2014 | 9:45 am
    I've been to my fair share of conferences, but this will be my first BlogHer. Here's a rundown of some essentials I'm packing with me for BlogHer '14 in San Jose! What I’m Bringing to BlogHer ’14 appeared first on TrishaLyn.com.
  • Meet Winston the Wonder Pug

    Trisha Lyn Fawver
    18 Jul 2014 | 9:45 am
    Meet my shadow, Winston the Wonder Pug! He's a great little pug.. I think you'll like him! Meet Winston the Wonder Pug appeared first on TrishaLyn.com.
  • Meet Lunchbox

    Trisha Lyn Fawver
    16 Jul 2014 | 9:45 am
    You've met one of my cats, Muse. Now, meet her big brother Lunchbox. Meet Lunchbox appeared first on TrishaLyn.com.
  • Meet Muse

    Trisha Lyn Fawver
    14 Jul 2014 | 2:00 am
    Meet one of my cats, Muse, my squeaky little girl. Meet Muse appeared first on TrishaLyn.com.
  • Early Summer Adventures of Trisha

    Trisha Lyn Fawver
    11 Jul 2014 | 9:45 am
    Some of my early summer shenanigans... the wild & crazy life of a 30 something homebody! Early Summer Adventures of Trisha appeared first on TrishaLyn.com.
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    AdWeek: AdFreak

  • 'Emoji Among Us' Short Film Is Cute, Whimsical and an Advertisement in Disguise

    21 Jul 2014 | 8:25 am
    "Since they first appeared on our shores early in this decade, these charming, versatile and intelligent figures have captured our hearts," an eloquent David Attenborough-esque voice narrates as Emoji Among Us: The Documentary begins.  Except it's not really a documentary. The two-minute clip is the latest ingenious self-promo piece from stock video company Dissolve, whose amusing anti-advertising masterpiece, "This Is a Generic Brand Video," you probably remember from earlier this year. Like that previous effort, Emoji Among Us was also made completely from stock…
  • Kimpton Hotels Fawn on Guests With a Half-Goat Who Keeps You Satyr-sfied

    21 Jul 2014 | 7:17 am
    Join Kimpton Hotels' Karma rewards program and they'll fawn all over you. No, seriously, they’ll send a half-man, half-goat to surprise you in unexpected ways. Not that the goat is actually going to do things TO you, but he's thinking really hard about how he can personalize your room. From spelling your dog's name out in tasty doggy treats that make him scream in delight, to placing cardboard cutouts of half-naked men in your room just when you’re arguing with your husband over the phone. Well, that last one may not be real. Apparently, the actual rewards you get…
  • Adman Is Selling More Than His Crappy Old Car in This Ridiculous Faux-Epic Ad

    21 Jul 2014 | 7:11 am
    Entertainingly overblown homemade ads for used cars are now part of a burgeoning tradition. But an Australian adman, backed by his agency, is throwing his hat into the ring to good effect. The spot below for an old and battered two-door-hatchback—a 1999 Holden Barina worth maybe $2,000 at best—is mostly a sight gag playing on the slick tropes often used in commercials for new cars. David Johns, the owner, features prominently, complete with smug grin, suit (but no tie) and aviators. There is ample fake flame effect. There is dubstep. While the ad has generated some intriguing…
  • Carlton Draught Is Re-Airing This Awesomely Cheesy '80s Ad to Go With Its '70s Can

    21 Jul 2014 | 6:28 am
    Oh, the 1980s. Such quaint times. The tank tops. The big hair. The now-unsettling sense of enthusiasm. Even though the '80s revival was so 2000s, Carlton Draught is still dusting off a real ad from that decade and airing it again to celebrate the brewer's 150th anniversary. The vintage commercial doesn't have the overblown magnetism of Australian competitor Hahn SuperDry's mondo-'80s recipe spoof from 2012, or the goldmine of throwback references packed into Delta's '80s-themed flight safety video from January. But it does have authenticity. That is to say, its bad…
  • Honda Targets Hispanic Millennials by Mocking the Way Brands Target Hispanic Millennials

    18 Jul 2014 | 6:23 am
    Young Latino consumers: They're hip! They're mobile! They lead active, on-the-go lifestyles! They're also, you know, pretty much like anybody else—though that's something marketers rarely want to hear when they're paying small fortunes for demographic "experts" to demystify the millennials who live at an every-growing cultural crossroads in America. Honda pokes some fun at the marketing world's Hispanic fixation in its newest ads from the Santa Monica-based Orci agency for the Fit. Wild-haired comedian Felipe Esparza serves as a tour guide of sorts…
 
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    Marketing Pilgrim - Internet News and Opinion

  • Sports apps have the highest abandonment rate. How sticky is your app?

    Cynthia Boris
    21 Jul 2014 | 3:02 pm
    When we talk about an app being sticky, we’re not talking about candy-coated fingers on a mobile phone. Sticky is the icky term mobile mavens use to evaluate app loyalty. And if you thought getting people to download an app was tough, wait until you see what it takes to keep them coming back on regular basis! According to this infographic by Localytics , 20% of apps are only opened once! Also, if an app is only opened once in 7 days, there’s a 60% chance it will never be opened again. Wow. Sports apps have the highest abandonment rate. I wonder if that’s because sports are…
  • Save now, read later: Facebook adds bookmarking option to posts

    Cynthia Boris
    21 Jul 2014 | 1:53 pm
    The downside of Facebook’s popularity is that you’re hit with way more information than you can process in one sitting. This is especially bad news for marketers because even though I might like your product, I’m going to pass right by if I’m too busy to read your post when it pops. Solution: Facebook Save Save is Facebook’s version of what everyone else calls bookmarking. Save let’s you save posts to explore further when you have more time or when the time is more appropriate. Some posts will have a Save button at the bottom, otherwise you click the drop…
  • Read all you want for less than the cost of a single book: Kindle Unlimited

    Cynthia Boris
    18 Jul 2014 | 12:21 pm
    One thing that’s always bothered me about ebooks is that on Amazon, they’re nearly as expensive, and sometimes more expensive than buying a printed book. “Capital in the Twenty-First Century” will cost you $19.99 as an ebook but only $23.95 in hardcover. Maybe that’s part of the reason people haven’t abandoned print books altogether. To combat the cover price problem, Amazon has launched Kindle Unlimited. For only $9.99 a month, you can read as many of the available 600,000 books as you can squeeze in. You can even listen to the audio versions. I have to…
  • F-commerce, T-commerce, P-commerce: Social media tries again

    Cynthia Boris
    18 Jul 2014 | 11:18 am
    We’ve been working on ways to sell products from social media for awhile now and so far it hasn’t been much of a success. There have been a few short-term hits, like buying your friend a cup of Starbucks coffee on Twitter and Facebook’s Buy-a-Gift program. (Can that actually be called a success?) Now, the top three social networks are trying again: Facebook’s Call-To-Buy Button Facebook is testing a new “click to buy” button as a call-to-action option on Facebook ads. Somehow this smart button allows the consumer to buy the item without leaving Facebook.
  • Pinterest adds follow option for interests

    Cynthia Boris
    17 Jul 2014 | 2:04 pm
    One thing that has always bothered me about Pinterest is that you can search by keywords but you can’t follow keywords. If I’m interested in movie memorabilia – I can follower pinners who often pin movie memorabilia, or I can follow boards pinners set up that are all about movie memorabilia but I can’t follow all pins related to movie memorabilia. In the near future, that could change. Pinterest just started rolling out Pinterest Interest filters, some of which come with their very own follow button. It begins with high-level topics such as Hiking or Camping. You can…
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    Biz Growth News - branding, business development and new media tips to attract more clients in less time

  • Exploring social commerce opportunities and Shoppable Google Hangouts with the new Promotions app

    Krishna De
    2 Jul 2014 | 7:55 am
    I have written about the exciting opportunity for social commerce made available through Shoppable Hangouts which has been available only to a few selected Google Plus partners, so I was delighted last week to see that a new app will be available in the future for Google Hangouts users called the Promotions app. You can read the review I did of the tool here. If you are not familiar with Shoppable Hangouts here are some examples of brands hosting Shoppable Hangouts where people watching the Hangout can click through to make a purchase of your product – this is a great example of social…
  • Visual Content Marketing Show Episode 6 – How to take the production of your Google Hangouts to the next level

    Krishna De
    2 Feb 2014 | 10:41 am
    The sixth epsode of The Visual Content Marketing Show will take place on Monday 3 February 2014 at 3 pm /10 am EST and my guest is The Hangout Helper, Ronnie Bincer. Ronnie supports entrepreneurs and small businesses who want to learn how to use Google Hangouts in their business and I will be talking to Ronnie about how to take your Hangouts to the next level, following on from the previous episodes where we have talked to business leaders using Hangouts for their own online communications. You can watch the show live streaming on this page – see the video below. If you prefer, you can…
  • Visual Content Marketing Show Episode 5 – How to use Google Hangouts to boost your online visibility

    Krishna De
    25 Jan 2014 | 6:01 am
    The fifth epsode of The Visual Content Marketing Show will take place on Monday 27 January 2014 at 7 pm /2 pm EST and my guest is entrepreneur Denise Wakeman. I have know Denise for many years (since 2005) and through that time she has not only grown her own online visibility but that of her clients, and for the last year she has also included using Google Hangouts in her marketing and communications plans for a number of different projects and programmes which is she is involved with. Denise will be sharing with us her experience of using Google Hangouts as a platform to enhance your online…
  • Visual Content Marketing Show Episode 4 – How to use Google Hangouts if you are a chef or food blogger

    Krishna De
    18 Jan 2014 | 1:22 pm
    The fourth epsode of The Visual Content Marketing Show will take place on Monday 20 January 2014 at 7 pm /2 pm EST and my guest is chef, and culinary instructor Chef Dennis Littley. I first became aware of Chef Dennis when he was hosting Google Hangouts sharing recipe tips and since then he has gone on to be a guest on many shows and has hosted several other series of Google Hangouts to support his network and communities. Chef Dennis will be sharing with us his experience of using Google Hangouts as a platform to market your business is you are a chef, culinary instructor or food blogger.
  • Visual Content Marketing Show Episode 3 – How to use Google Hangouts to market your service based business

    Krishna De
    13 Jan 2014 | 7:43 am
    The third epsode of The Visual Content Marketing Show will take place on Monday 13 January 2014 at 8 pm /3 pm EST and my guest is Stephan Hovnanian. I first became aware of Stephan in 2013 when he posted some useful tips about how to optimise your Google Plus cover image. He recently started a a Google Hangout series where he is interviewing small business owners in the US who are using Google Hangouts in their marketing which you can subscribe to on YouTube. Stephan will be sharing with us his experience of using Google Hangouts as a platform to market your professional services practice.
 
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    AttentionMax

  • When Malice Prompts Forgiveness

    Max Kalehoff
    14 Jul 2014 | 6:25 pm
    I battle continuously hackers seeking to embed hidden backlinks in my website code to game and gain Google search engine visibility for various e-commerce websites. Since I launched this website in 2007,  these invasive parasites have cost me countless hours engaged in malware removal, cleanups and Google restitutions. They’ve forced me to pay a subscription to a malware monitoring and security service — like a tax for making this website and my writings public to all. Google’s SEO webspam team doesn’t like these characters, either. And that’s becoming…
  • Whose Job Is It?

    Max Kalehoff
    4 Jul 2014 | 5:12 am
    See something that doesn’t look right? Wondering whose job it is to make it right? Don’t stand around asking while the problem gets worse! If you’re a leader, a team player, or just a descent person, you make it your job! The post Whose Job Is It? appeared first on Max Kalehoff.
  • Pay Phones Do Still Exist

    Max Kalehoff
    21 Jun 2014 | 5:51 am
    I published recently a post about smart phone apps needing better offline modes given the poor reliability of wireless signals, especially in major cities like New York. I featured an ironic photo of a pay phone graveyard. I lamented subtly the days when, from a street corner, you could get a solid call connection. In the back of my mind I was assuming that pay phones don’t exist anymore. But as you can see from this post’s feature image, they do. My son took this photo from a KOA camp ground in Saugerties, New York. A working pay phone booth was such a novelty for both of…
  • Well Compensated Employees Foster Superior Customer Experience

    Max Kalehoff
    29 May 2014 | 6:20 pm
    I’m delighted to see my favorite retailer, Costco, rank second in Glassdoor’s latest poll of the Top 25 Companies for Compensation & Benefits. Costco was the only retailer on the list, and ranked only behind Google, and ahead of Facebook. Google and Facebook are two other companies I admire tremendously. But let’s go back to Costco, because, unlike Google or Facebook, it’s a company where direct customer-to-employee interactions comprise a HUGE part of the customer experience. If you’re a Costco regular, you know that its employees — from the highest…
  • The Intensifying Firehose of Customer Satisfaction Surveys

    Max Kalehoff
    23 May 2014 | 8:12 am
    Customer satisfaction surveys are saturating e-mail inboxes with each customer experience. Out-of-the-box survey collection softwares and tools are making it too easy. Couple that with ubiquitous adoption of email marketing, and every customer with an e-mail address now is drinking from a firehose of customer satisfaction surveys. If I responded to every customer satisfaction survey that lands in my inbox, I would do nothing all day but respond to customer satisfaction surveys. As a result, I find myself allocating feedback (and valuable time) to companies, products and services…
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    Strategic Public Relations

  • 3 Lessons Brands Can Learn From Facebook Manipulating Consumers

    Kevin Dugan
    30 Jun 2014 | 8:51 am
    Facebook  research has found that the emotions of others on your news feed can affect your mood. The social network did not inform users their news feeds were being manipulated as part of this study. And users are expressing outrage over the study's ethics. Should Facebook have done things differently? Are the outraged consumers justified in their ire? To borrow a famous, and vague, Facebook relationship status: "it's complicated." But this news does hold lessons for brands. Click here to visit Media Is Power for more of this article.
  • 5 Content Marketing Tips the TV Series Finale Teaches Us

    Kevin Dugan
    2 Apr 2014 | 11:37 am
    How I Met Your Mother #HIMYM ended a nine-season run with its series finale earlier this week. And of course, like most series finales, it received mixed reviews. The critics in this instance are my content marketing colleagues. In fact #HIMYM inspired a broader discussion from which we pulled five lessons content marketers can take from the TV series finale. Click here to visit Media Is Power for more of this article.
  • Nostalgia, #tbt, Quizzes & The Secret to Content Engagement

    Kevin Dugan
    25 Feb 2014 | 9:04 am
    A recent BuzzFeed presentation inspired me to consider how marketers and publishers are tapping into nostalgia to push engagement online. Appealing to a consumer's sense of nostalgia is just one approach BuzzFeed recommends to crafting content readers will share with their friends.This is not a subjective statement considering that BuzzFeed had 100 million unique visitors in January -- and half of them clicked through from shared BuzzFeed content.The power of nostalgia is no surprise. It's always been popular; but it's taken on increased popularity in the last few years.Online: Throwback…
  • Shareable Media Get Serious About Attracting Millennials

    Kevin Dugan
    18 Nov 2013 | 9:39 pm
    When the Daily Show first aired, Jon Stewart was a comedian hosting a parody show on Comedy Central. Now he's a satirist for a news show that just happens to run on Comedy Central.While Comedy Central’s Daily Show is an example of niche cable brands expanding programming to attract a bigger audience, it’s part of a more subtle, significant trend.It’s an early example of non-traditional outlets layering in news for a new, younger segment of viewers. This trend has since moved from cable to online media properties as well.BuzzFeed Blows UpBuzzFeed is the most obvious example today, its…
  • What's the Key to Social Sharing?

    Kevin Dugan
    8 Nov 2013 | 6:24 am
    In reverence of the ink-stained ‎Hermann Rorschach, Google is doing it's trademark logo morphing today. New to me is their addition of sharing tools to the homage, allowing you to share their creative effort when you rollover it (as shown in the above screen grab).Button, Button Who's Got the (Share) Button?Including the ability to share your content today is comparable to what print-friendly tools were to the web of 10 years ago. It's widespread but it's not second nature to include. And adding sharing tools can be executed artfully (like an inkblot), easily (like blogging platforms that…
 
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    Rescue Marketing

  • Earning return business

    Mark Riffey
    21 Jul 2014 | 4:00 am
    When you make client service decisions, do you weigh the cost of losing the client in your decision? I’m talking about the hard cost of losing that client, not the often fuzzy, sometimes made up, and frequently inaccurate cost of a loss, that usually includes the 10-20 people (on average) that an unhappy client will tell after a poor experience – even if it’s their fault. While that does tend to happen, it’s this unhappy client I’m focused on, not their friends, family and coworkers. That’s the one you’re almost sure to lose in a badly handled…
  • Accelerated change redefines your market

    Mark Riffey
    9 Jul 2014 | 3:29 am
    Last month, Harvard Business Review’s Brad Power wrote a short piece about something software people have known for years, even if they ignore it: The rate of change is accelerating. http://blogs.hbr.org/2014/06/how-the-software-industry-redefines-product-management/ An excerpt from Power’s piece: I spoke with Andy Singleton, CEO of Assembla, a firm that helps software development teams build software faster. He told me the story of Staples vs. Amazon. As you might expect, Staples has a big web application for online ordering. Multi-function teams build software enhancements…
  • Consistency drives word of mouth business

    Mark Riffey
    30 Jun 2014 | 6:09 am
    Last week, my wife and I went to a place we’d been looking forward to for some time.  Our 31st wedding anniversary dinner was the perfect occasion to try a new (to us) place, so we went to a local Cajun restaurant whose entree price ranking is $$ and name includes “Orleans”. Long time readers know I rarely name poor performers. I’ve made note of the theme, price range and part of the name to set the expectation you’d expect to find there. Expectations vs. Reality The combination of Cajun, $$ and Orleans implied white tablecloths, a Bourbon Street vibe /…
  • Busy business owners have no time for this

    Mark Riffey
    25 Jun 2014 | 6:02 am
    Last time, we spent a good bit of time talking about the need to help your staff perform their best work. What about the stuff that no one would consider their best work, but is “work that must be done and since no one else is here to do it, I will.” Studies have been performed to determine what CEOs do during their work day – mostly to see what makes the great ones so special, productive and different from the average ones. One thing stands out: the average CEO says they only spend about 25% of their day doing what they feel is meaningful work. Meaningful work did not…
  • Help them produce their best work

    Mark Riffey
    23 Jun 2014 | 6:16 am
    Ahhh, summer solstice. We revel in these long days of sunlight in part because we can enjoy our favorite summer pastimes after leaving work for the day. For some companies, summer is a time to coast, or at least do little more than get by until September since so many staff member vacations are on the summer calendar. Because of this, it can feel like nothing big happens during the summer months. For many tourist-based businesses, it’s go time.  All the marketing, prep, process / system building, cleanup and training are front and center. For others, it’s marketing / prep /…
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    Adverblog

  • The unfortunate clementine: from bastards to beauties

    Jeremy
    22 Jul 2014 | 2:18 am
    How wonderful would it be if supermarkets could encourage healthy eating, at a cheaper price and in a way that helps the environment too? Well French chain Intermarche and agency Marcel have pulled it off with an inspiring case study video that tells the story very well. I believe that this is a rare example of how an agency has used both creativity and innovation to solve a business (and societal) problem. Creativity in the the campaign idea of Les Fruits & Legumes Moches (or Inglorious Fruits and Vegetables) that creates impact by highlighting that the unusual looking is still just as…
  • End of the World via Social Media

    Mark
    12 Jul 2014 | 11:08 pm
    Australian end of the world movie These Final Hours is teasing audiences with a campaign which shows users what their friends might say to them on social media if the apocalypse was imminent. Once consumers grant These Final Hours permission to access their Facebook data, it creates a series of personalised feeds, apparently from their friends. Visit the website here The site continues to a desktop display where users can interact with a series of social media feeds personalised for them. Agency is Soap Creative
  • Is the game swayed by where the team stays?

    Ana
    6 Jul 2014 | 8:50 am
    TripAdvisor thinks so. In a bit of genius marketing, TripAdvisor tapped into its own powerful community to predict who’s going to win the World Cup. By analyzing reviews of the accommodations for each team, Trip advisor assesses how ready & rested the players will be for their big games. Called the Hotel Cup, it’s a super-fun spin on the wisdom of the crowds. And who knows, maybe there’s something in it. Sports gamblers, take note. Follow me @andjelicaaa
  • Strategy Deck of Cards: Pick Yours

    Ana
    6 Jul 2014 | 8:41 am
    Moscow-based comms strategist Ilya Petrov created a deck of cards. Besides being entirely digital, this deck of cards won’t be good for poker. But it is good for strategists everywhere: Ilya collected the strategic wisdom of his generation and packaged it into a neatly organized, compact information. You need it, trust me. Download the deck here & see more about the project here. Follow me @andjelicaaa
  • Taxi Drama

    Ana
    2 Jul 2014 | 9:01 am
    If you live in NYC, you get plenty of cab drama on a daily basis. But if you are from Belgrade, Serbia, this is probably the last place to look for any sort of drama. That is, unless you are into Shakespeare. McCann Belgrade created a series of 3 short videos featuring unsuspecting passengers being exposed to monologues from Shakespeare and Dostoyevsky by their cab driver. Make no mistake about the quality of delivery, though: the cabbies were professional actors from Yugoslav Drama Theater. In addition to the pleasure of being driven by an actor, lucky passengers were awarded free theater…
 
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    All You Need Is A Good Idea!

  • Below average

    Jay H. Heyman
    21 Jul 2014 | 7:53 am
    I think my annual creativity contest might have used the two ads above as the subject. As in, “Explain what the heck these ads are trying to say and win my book.” Though I might make a (weak) case for the tagline, “Beat Average,” I can find —pun ahead — no nourishment in the headlines. If you understand the ads, please explain them to me in the comments. You won’t win a contest, but you will have my creative gratitude. Got the idea? Related articles Average Stock Market Returns Aren't Average Are You Average Or Are You Fit? Be a Great Marketer, Not an Asshole
  • We have a winner(s)

    Jay H. Heyman
    17 Jul 2014 | 6:44 am
    First, let me thank all the creative types who entered the “Write a slogan. Win a book” blog contest. The rules were simple, the number of clever entries astounding. What you were required to do was follow the examples from the “Honesty in advertising” blog, creating truthful ads for products or services; what these products actually are, as opposed to their official claims. And for the first time, we have a tie! Two winners. (And yes, according to the newly revised rules,they will each receive a copy of my book, “All You Need Is A Good Idea!” and not have to share a copy.) So,…
  • Write a slogan. Win a book.

    Jay H. Heyman
    30 Jun 2014 | 9:08 am
    Yep, it’s that time again. I go on vacation, and you enter my blog contest, for the chance to win a signed copy of, “All You Need Is A Good Idea!” This year, it should be more fun than ever, at least for me. There is a very funny website called honest slogans. It features real truth in advertising, creating painfully honest slogans for products (a few samples above). And that’s what this year’s contest would have you do. Create an “honest” slogan for a well-known brand. Simple as that! Though there are, as always, a few asterisks. *Enter as often as you like, using the comment…
  • Test your eyesight

    Jay H. Heyman
    26 Jun 2014 | 7:17 am
    Though I am not an art director, I still realize there are certain things you just don’t do; mix too many fonts on one page, use all caps for headlines, use white type on a dark background, and so on. So I am amazed when I see ads like the one above. Ads that not only use light type on a dark background, but, combined with a sans serif face and a tiny font, make the paragraph so uninviting to read the copywriter should sue. Add up all the questions, (calling it “The” tequila, why is the guy holding a lantern, what does the slogan have to do with any of this?) and it seems to lack a good…
  • It can’t just be different.

    Jay H. Heyman
    23 Jun 2014 | 9:01 am
    It is so nice when someone as famous as Jeff Bezos provides the text for my blog.  Mr. Bezos, founder and chief executive at Amazon, was quoted in an article in the New York Times. He was being interviewed about the new Fire phone and was asked the simple question, “Why did you make a phone?” (Substitute “ad campaign” for “X” in the following.) “We don’t start out by saying, ‘We have to build an X.’ We say, ‘If we were going to build an X, how would it be different? How would it be better?’ And it can’t just be different. It has to be different constrained by…
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    Seth Godin's Blog on marketing, tribes and respect

  • Where's your bumper?

    Seth Godin
    22 Jul 2014 | 2:19 am
    If you spend just a few minutes listening to a great radio station, you'll know it's them. They've worked hard to make sure that the promos they run sound unique and welcome and friendly. You're home. People in radio call these little promo moments, "bumpers." Now that we're all in the media business, we can have them too. During their glory days, MTV understood this. Anyone could run music videos, of course, but the promos, the little in-between shorts, those could only belong to one network. Many listeners to Sirius/XM recoil when they hear the incessant bumpers that run on channels devoted…
  • Finding your peer group

    Seth Godin
    21 Jul 2014 | 2:53 am
    Your peer group are people with similar dreams, goals and worldviews. They are people who will push you in exchange for being pushed, who will raise the bar and tell you the truth. They're not in your business, but they're in your shoes. Finding a peer group and working with them, intentionally and on a regular schedule, might be the single biggest boost your career can experience.        
  • Go first

    Seth Godin
    20 Jul 2014 | 2:55 am
    Before you're asked. Before she asks for the memo, before the customer asks for a refund, before your co-worker asks for help. Volunteer. Offer. Imagine what the other person needs, an exercise in empathy that might become a habit.        
  • Two new videos

    Seth Godin
    19 Jul 2014 | 10:49 am
    No content online is 'rare', but here are two presentations you might not have seen before: ...from the Maker Faire, and here's a speech I did last year at Nearly Impossible in Brooklyn: Seth Godin | Nearly Impossible 2013 from Nearly Impossible on Vimeo.        
  • Weight thrown and the slippery slope

    Seth Godin
    19 Jul 2014 | 2:00 am
    Sometimes it's fun or profitable to throw your weight around, to get customers or partners or students or the media or even local government agencies to do what you need them to do. Inevitably, weight throwers come to a fork in the road: Are you doing this to get people to do what's good for them or what's good for you When a teacher uses her power to get students to study (not in their short-term interest, at least not right now), she's doing them a service. When a retailer or manufacturer uses purchasing power and scale to bring a product to market that people weren't expecting, it's…
 
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    Ogilvy Blog Aggregator

  • Social Digest – Are you smart enough for these jokes?

    22 Jul 2014 | 1:34 am
    The internet’s a pretty big place, with lots going on. How can you hope to keep up with it all? Maybe you want to stay up to date with the latest changes to Facebook, but you’re too busy writing that strategy doc. Or you want to find out about the latest and greatest Snapchat campaigns but that content calendar’s taking longer than you thought. OR you really feel like looking for GIFs of Jesse saying “Yeah Science!”  but you’re too busy giggling at GIFs of Gretchen yelling “YOU CAN’T SIT WITH US”. Whatever it is, I’m here to help.
  • Ma déception Social TV en France

    21 Jul 2014 | 2:40 am
    Il y a quelques mois, je m’engageais dans un débat à distance à l’occasion de la quatrième édition du rendez-vous Communauté consacré à la Social TV. Dans un format Twitter forcément raccourci, j’y exprimais mon agacement devant un traitement auto-congratulant ronronnant d’une opportunité que les chaînes françaises me semblent prendre mollement. Les initiatives de la Social TV depuis 3 ans se sont multipliées, elles m’ont amusées sans me convaincre complètement, persuadé qu’elles devraient faire plus, autrement, dès maintenant. Je vais…
  • Cyberattacks and espionage – Risks and Prevention

    20 Jul 2014 | 5:18 am
    It’s not quite as cool as Bond in his Tom Ford suit leaning on his wonderful Aston Martin while he plots his next move to unseat some despot. All the same, Germany’s recent apparent spate of typewriter purchases points to a renewed sense of fear of being overheard and compromised in an era of digitally pervasive content, vulnerable networks and indelible conversations. Spying and intelligence concerns coalesced with subject matter we’ve previously written about – including online privacy, governance, security and the internet of things – in a special report in…
  • 7 Reasons GE Is The Most Strategic Brand In Social Media

    17 Jul 2014 | 7:59 am
    Marketers love to celebrate forgettable things. Every week I read magazines covering the most popular marketing campaigns of the moment. Reading about creative campaigns is fun. Yet it is easy to underappreciate the brands who take a long term view. The brands that choose to skip the quest for momentary results can be forgotten in our excitement to talk about brands taking advantage of opportune moments like Oreo’s at the Super Bowl or viral videos of people undressing each other like the sexy promo for Showtime’s Masters of Sex show. Among the under appreciated, there is one brand that…
  • Can societies and organizations cope with Wicked Problems?

    15 Jul 2014 | 7:14 pm
    Can societies and organizations cope with Wicked Problems?I am fascinated by the “dynamics” of “wicked problems” and current society inability to deal with them.We have set our society and organizations with the objective to minimize the risk of failure by locking them in processes, procedures and bureaucracy. By doing that we have allowed mediocrity to flourish and management to reach positions for which they are totally incompetent, nevertheless limiting the potential damage of their actions.The result though is that when damage occurs, then it’s really catastrophic, irreversible…
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    Marketing.fm

  • New Time Warner Cable Speeds for NYC

    info@marketing.fm (www.Marketing.fm)
    30 Jun 2014 | 6:15 am
    I got an unexpected email from Time Warner recently stating that they were changing  Internet speeds for all subscribers.  If you have the latest cable modem, you simply need to call to activate the new speeds, and if not, they send you new hardware (and a box to return your old modem) – which is what I had to do.  This is interesting to me on a few fronts.  First, this seems like interesting timing given the recent customer complaints against Time Warner.  It also happens to be during the TWC Comcast merger time period which many do not seem to understand. Finally, that this all…
  • Thoughts on Facebook Slingshot

    info@marketing.fm (www.Marketing.fm)
    18 Jun 2014 | 11:09 am
    (cross posted to Medium to see what happens) Yesterday Facebook put out their latest app about temporal photos and video with the launch of Slingshot. At it’s core, it’s a photo and video messaging tool that lets you very easily create content to share with friends. However there are a few interesting things that are notable about a new app from Facebook. Facebook is not required. Upon signing up for Slingshot you are greeted with a prompt to enter your mobile number, confirmed with a code, then on to create a new username. Noticeably missing from this process is an easy signup with…
  • Personal Finance Tracking Apps

    info@marketing.fm (www.Marketing.fm)
    25 Apr 2014 | 5:14 am
    I recently read the NYTimes writeup of a ton of personal finance tracking apps and wanted to share my own thoughts. My conclusion is that there are a ton of apps out there, all take a ton of work, and none do the job quite right. This is a big opportunity as these apps can look at your personal spending habits, see SKU level data, and piece together very interesting demographics about a person.  There are lots of advertising opportunities surrounding this data, up selling to other products, and of course managing the funds someone has. Looking at my “Finance” apps folder it seems…
  • Getting to the bottom of the funnel

    info@marketing.fm (www.Marketing.fm)
    23 Apr 2014 | 5:22 am
    I have been interviewing a number of candidates for different roles within Foursquare which have resulted in some very interesting conversations.  One of the things I do at the end of every interview is leave time for folks to ask questions.  One of the most common questions I get is “why did you join foursquare?” (or some variation).  I have gotten into some great conversations around my answer and I thought it was worth writing about here. To answer the question properly I walk folks through my previous roles and what motivated me to change jobs in the first place. When I…
  • Way2Ride Taxi Payments in NYC

    info@marketing.fm (www.Marketing.fm)
    22 Apr 2014 | 6:04 am
    For those that don’t know, many (all?) NYC yellow cabs are now outfitted with a digital screen in the back of the cab that shows local news updates, NYC tourist info, and of course advertising. For the past few months I have been actively using Way2Ride which appears as a “check in” button on the screens to easily pay for and charge cab rides to a loaded credit card. I pay attention anytime a call to action says check in (I do work at Foursquare) and this is basically a digital form of connecting your phone to a cab. I was reminded again recently as the latest app update is…
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    Lip-Sticking

  • How Networking Can Change Everything

    Yvonne
    21 Jul 2014 | 6:50 am
    Guest post by Georgina Stewart We all have a sizeable personal network, which can be made up of family, friends, neighbours, ex-work colleagues, or fresh acquaintances. While, in terms of a successful application, networking will often play a vital role. If an employer is uncertain about employing you, then a ringing endorsement from someone in your network can be the decisive factor. "It's not what you know, but who you know" is a general truth for a reason. It often happens to be true. Networking has always been important. In the age of social media it's also possible to build up contacts…
  • Where are they now? They're Still with Me!

    Yvonne
    17 Jul 2014 | 1:05 pm
    Yvonne and Susan at BlogHer by Yvonne DiVita "There she is! Oh my GOD! It's really her!" I wasn't the only one throwing my arms up with loud cries of excitement as I rushed across the gleaming lobby of the hotel, that fated day back on the ancient history days of that initial launch of the great BlogHer community. Women of all sorts flung themselves across the lobby, roaring like wild waterfalls, cascading into each other, full of sincere passion and delight, that morning. The rush was never ending, each woman eager to make sure she could find the right 'her' and 'her' and 'her'; so many…
  • Just Like a Girl

    Yvonne
    16 Jul 2014 | 10:17 am
    Bloom Shopper diva blue by Yvonne DiVita *I received a free bike bag as compensation for this post. I received it because I wanted to test the bag out - I told the folks who sent it that I'd do an honest, genuine review. So, these are my honest thoughts on the Basil bag...  I do a good bit of traveling, as, I expect, do many of you. We travel for business and pleasure and generally bring that obtrusive laptop along because...well, we want to stay connected.  Until recently, I had not found a good laptop bag, one that was easy to carry, attractive (yes, I care about that stuff), and roomy. I…
  • Not Enough Women Business Leaders: Is it Our Fault?

    Yvonne
    13 Jul 2014 | 5:00 am
    by Megan Totka Despite the fact that women now account for nearly 60 percent of the U.S. workforce, just 4 percent of the CEOs at Fortune 500 companies are female – and women make up just 17 percent of Congress members and 12 percent of state governors. But why? A sttudy recently released from Florida International University and the University of North Carolina at Charlotte doesn’t have the answers, either. Researchers set out to find the “why” behind the lack of women in leadership positions by looking at data from several previous studies and analyzing it. Some factors considered…
  • The Art of Poetry and Life in Your Business

    Yvonne
    9 Jul 2014 | 9:26 am
    And a child shall lead us... to step away from the dull, to be silly and outrageous, to live the poetry of our lives by Yvonne DiVita I've been recommending folks step away from their business books and their seminars, from their social media and their conferences; step away and find a quiet corner to read... something inspiring. A classic novel. A story about life gone wrong, saved by a child or a dog. And, poetry. Yes, even poetry. Poetry, so says Wikipedia, "...has a long history, dating back to the Sumerian Epic of Gilgamesh. Early poems evolved from folk songs such as the…
 
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    Web Ink Now

  • Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future

    David Meerman Scott
    18 Jul 2014 | 5:12 am
    Forty-five years ago today, the crew of Apollo 11 was on the way to the moon in their historic first lunar landing mission, the most audacious and globally significant accomplishment in human history. One thousand years from now, only two things from the period we are living in today will be remembered by history: 1) Human’s first expedition to another planetary body and 2) the development of web enabled mobile technology that connected every human on the planet with each other in real time. Sadly, after the Apollo program concluded in 1972, humans have been stuck in low Earth orbit and…
  • The #Social CEO Drives Business for their Company

    David Meerman Scott
    14 Jul 2014 | 6:33 am
    When I speak with CEOs about generating attention for their business through real-time marketing and sales, most ask me how to staff for success in their companies. Very few CEOs ask the right question – how do they become a social CEO. Richard Branson, Marissa Mayer, and Arianna Huffington all have something in common. Not only are they CEOs of large organizations, they are also top executives on social media with a combined 6 million Twitter followers. I have had the social CEO discussion with leaders of smaller organizations and when done right, being social allows direct engagement with…
  • New Rules of Marketing and PR latest edition now out in audio

    David Meerman Scott
    9 Jul 2014 | 2:29 am
    One of the challenges with a book that updates every two years is keeping each of the formats current. The New Rules of Marketing & PR, first published in 2007, is an international bestseller now in its 4th print edition (which released last year). Simultaneous with the print release, my publisher John Wiley & Sons also released in the various ebook formats like Kindle, iBook, Nook, and others. New Rules of Marketing and PR latest edition now out in audio Now the audiobook version of the 4th edition is released. I read the introduction to the book. The availability of the latest edition in…
  • Agile Sales Require a Real-Time Mind-Set

    David Meerman Scott
    8 Jul 2014 | 10:49 am
    The real-time mind-set recognizes the importance of speed. It is an attitude to business — and to life — that emphasizes moving quickly when the time is right. For decades the typical Wall Street bond trader has worked in a high-pressure atmosphere ready to make split-second decisions based on information scanned from real-time data and news feeds. The traders peer intently at bond prices displayed on the Bloomberg and Reuters screens, poised and ready to commit huge sums of money when the moment is right. Data from futures markets and stock exchanges update the instant a trade is made.
  • Re: Sleazy PR spam tactic

    David Meerman Scott
    2 Jul 2014 | 3:25 am
    For years, spam artists have used “RE” in their subject lines to try to trick people into opening the email because they think it is a reply to an email they sent. Many phishing attempts use this tactic. Here are some examples of this unscrupulous practice I’ve received in the past few days: Re: HomeDepot Replacement-Windows-Special Re: AUTO-DEALS - Cars-Below Kelly-Blue Book Value RE: Your-Energy Bill-was recently-lowered-by 80% Re: Automobile Bonanza Sales Now a sleazy PR & marketing spam tactic Sadly, many public relations agencies and marketing firms are now using this deceitful…
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    EmailKarma.net

  • Myth: COI makes you CASL Compliant

    Matthew Vernhout
    16 Jul 2014 | 1:59 pm
    I’ve read two articles lately that seem to give the opinion that Confirmed Opt-in emails are going to make you CASL compliant. I’m going to explore that Myth and tell you why it is just not true. Myth: Using confirmed opt-in (aka. Double opt-in) will make your email collection data compliant under CASL. Details: Using Confirmed opt-in for your email program is a great way to ensure that you have good clean data in in your list, however simply enabling this feature alone does not make you CASL complaint. There are several pieces of information that also need to be made available at…
  • CRTC Infographic Regarding Consent

    Matthew Vernhout
    17 Jun 2014 | 10:47 am
    As part of the CRTCs ongoing efforts to clarify CASL they have released this Infographic explaining the differences between “Express consent versus implied consent”. For more FAQ responses from the CRTC and other infographics head over to the CRTC’s Anti-spam Resource Center. *Image source CTRC
  • CASL Countdown: Week 2 – The Home Stretch

    Matthew Vernhout
    16 Jun 2014 | 1:22 pm
    CASL enforcement is now just 2 weeks away and I’m sure there are lots of little things to get in place. Lets quickly check the things you need to have in place to make sure we haven’t missed anything. Data collection sources – You have reviewed and identified all the data collection points in your marketing communication programs from Point of Sale to web forms and event based collection practices (fishbowl and paper forms). Data sending sources – You have a clear understand of all your output sources, if this is unclear for email consider turning on DMARC in reporting…
  • CASL Countdown: Week 3 Compliance and Monitoring

    Matthew Vernhout
    10 Jun 2014 | 8:28 am
    With less than three weeks until the legislation comes into force (July 1st) and most of your CASL planning should be complete. Now is the time to activate your compliance monitoring programs and to test their functionality. after spending time working out the kinks as described in Week 4 start to look at the compliance portion of your program. What is the auditing process, who is in charge of monitoring the deployment teams are following the processes (remember rush deployment jobs often lead to mistakes), how ofter will you audit the team. Be sure to document these processes so you have…
  • CASL Countdown: Week 4 – Process flow

    Matthew Vernhout
    4 Jun 2014 | 7:50 am
    Only 4 more weeks until CASL is here so lets start reviewing and testing new processes and data flows… It is now time to go back and review the updates and changes you have applied over the past several weeks. Make sure that all of your web and email templates have been updated and that a plan for implementation is in place. Also be sure to test your automated email programs to ensure they are working properly and CASL compliant. Take the time to start reviewing your verbal consent scripts and rolling these out to your store level staff and call centers. Be sure that the prescribe…
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    Online Marketing Blog - TopRank®

  • Learn, Network, Create – Upcoming Digital Marketing and PR Conferences in 2014

    Lee Odden
    21 Jul 2014 | 8:29 am
    Continuous learning is the key to stay ahead in the digital marketing and PR world. Besides learning from your own experiments, connecting with other industry subject matter experts and peers can be a great way to expand your knowledge network. You ARE building a knowledge network, right? Events are a big part of how I stay connected in the industry and create content. I also get to learn a lot from the awesome people I meet at conferences – both offline and online. In fact, I must REALLY like learning and building my network because over the next 3 months at least 8 events are in…
  • Online Marketing News: #SongsSecretlyAboutPancakes, Yelp Complains, Twitter Gets Analytical

    Ben Brausen
    18 Jul 2014 | 4:30 am
    Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers - The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S. search marketers (SEMs) on Twitter to discover what topics they talked about, which content they consumed and shared, and what publications and people were the most influential in the Twittersphere. Search Engine Watch REPORT: Facebook, Google To Represent 15% Of Total…
  • Digital Marketing – What Does It Really Mean? Insights from 9 Brand Digital Marketers

    Lee Odden
    16 Jul 2014 | 3:46 am
    Have you noticed the phrase “digital marketing” being bounced around a lot more lately? Me too. I admit that I’m one of the sources of that bouncing. With the rate of change occurring in the marketing world, I think describing what we do is something that isn’t really satisfied by just one phrase.  Content, Search, Inbound, Multi-Channel, Integrated, all seem to have their place, but “Digital” seems to express what most companies are creating in their marketing right now. As much as people toss around “digital marketing”, I get the impression…
  • Two Marketing Tips for Creating More Meaningful and Profitable Content

    Lee Odden
    14 Jul 2014 | 7:16 am
    Understand Globally, Communicate Locally Literally and figuratively. While at networking event in Bucharest I met the head of global business development and partnerships for a well known video hosting platform. Working with professionals from so many different countries, cultures and customs requires careful attention to communications and behavior – not entirely unlike how marketers who create content need to flavor their message according to the unique needs of each target audience. He shared with me how things like accepting a business card from someone in China and then writing…
  • Online Marketing News: #NewTweetRecord, B2B Wants To Go Automatic, Tweeting Is Bad For The Bedroom

    Ben Brausen
    11 Jul 2014 | 4:30 am
    With 35.6 Million Tweets, Germany’s 7-1 #WorldCup Win Over Brazil Sets A New Twitter Record [STATS] - Tuesday, in a match that will be remembered for a long time and likely take the host nation (and its ardent fans) years to recover from, Germany humiliated a Sunday league-esque Brazil side 7-1 in the World Cup semi finals. AllTwitter How To Be in the Top 5% of Bloggers [Survey] - Orbit Media Studios conducted a survey of more than 1,000 bloggers to better understand the processes of industry experts. Respondents answered questions about time spent on a typical post, frequency, editing,…
 
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    Ads of the World™

  • Cheerios: Night Drive

    ivan
    21 Jul 2014 | 2:28 pm
    Advertising Agency: Saatchi & Saatchi, New York, USA Executive Creative Directors: Peter Moore Smith, Justin Ebert Creative Director: Johnnie Ingram Chief Production Officer: Tanya LeSieur Head of Content Production: John Doris Executive Producer: Dani Stoller Music Director: Eric Korte Production Company: Community Films Director: Matt Smukler Director of Photography: Tami Reiker Executive Producer: Carl Swan Executive Producer: Lizzie Schwartz Line Producer: Carr Donald Editorial: Beast Editor: Jim Ulbrich Assistant Editor: Elmer McCarty Visual Effects: Calabash Animation Senior VFX…
  • Rendez-vous.be: Tower

    ivan
    21 Jul 2014 | 2:09 pm
    Your story is waiting. Rendez-vous.be is a dating site. Advertising Agency: Big Bad Wolf, Brussels, Belgium Art Director: Nicolas Monnoyer Copywriter: Jonathan Nyst Illustrator: Victoria Bruneel Photographer: François Starr Voice over & Mix: La Vita E Media Music: stelian.be production / post-production: 3 Little Pix studios Published: June 2014
  • DIA Red Pepper Sauce: Garden

    ivan
    21 Jul 2014 | 1:59 pm
    DIA red pepper sauce. You go, but you come back. Advertising Agency: Havas Z+, Brazil Creative: Rodrigo Almeida Creative Director: Manoel Zanzoti Senior Art Directors: Danillo Ferrari, Tércio Alves Senior Copywriters: Zé Ricardo Novoa, Alexandre Peregrino Art Buyer: Alice Iamamura Account Director: Anita Souza Illustration / Image Treatment: Icarus CI Media: João Sobrinho, Rodney Ulrich
  • DIA Red Pepper Sauce: Kitchen

    ivan
    21 Jul 2014 | 1:59 pm
    DIA red pepper sauce. You go, but you come back. Advertising Agency: Havas Z+, Brazil Creative: Rodrigo Almeida Creative Director: Manoel Zanzoti Senior Art Directors: Danillo Ferrari, Tércio Alves Senior Copywriters: Zé Ricardo Novoa, Alexandre Peregrino Art Buyer: Alice Iamamura Account Director: Anita Souza Illustration / Image Treatment: Icarus CI Media: João Sobrinho, Rodney Ulrich
  • Multicines: Patience

    ivan
    21 Jul 2014 | 1:49 pm
    Dance now on the silver screen. Advertising Agency: Lowe Delta, Quito Ecuador Creative Director: Carlos Oviedo Art Director: Rodrigo Mejía Vera Copywriters: Rodrigo Mejía Vera, Carlos Oviedo Sculpture Modeling: Martín Pozo Photographer: Jaime Pavón
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    Russell Davies

  • at least it wasn't 'under construction'

    russell davies
    21 Jul 2014 | 2:14 pm
    Arthur's going to be doing a computing GCSE next year. The most impressive thing on the various websites about the computing GCSE that I've been exploring is this animated gif of a floppy disk. Look - it's got ones and zeroes written on it.
 
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    Marketing & Strategy Innovation blog

  • Transforming the Customer Experience with Big Data

    admin
    22 Jul 2014 | 12:44 am
    I originally wrote today's post for Intradiem. It appeared on their blog on March 17, 2014. What is big data? and how is it used to deliver a great customer experience? Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: customer experiencesbig dataAnnette Franz Gleneickidata analysiscustomer feedback
  • The Logic of Code

    admin
    21 Jul 2014 | 11:56 am
    Some months ago, I downloaded the Kodable app for my 4 year-old, which boasts that it can teach toddlers how to code before they can read. My programming skills are pretty basic, but I like the idea of giving my child a head start. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Greg Satell
  • McKinsey on Marketing

    admin
    20 Jul 2014 | 12:38 am
    A McKinsey Quarterly blog post on The Changing Face of Marketing contains the following: “Change is the dominant fact of life in every business today. And the ability to master and exploit change has become one of the most sought-after management skills. This is particularly true in marketing, where the very tempo of change is constantly quickening.” Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Ron Shevlinmarketingchange
  • The Beauty of Apple

    admin
    19 Jul 2014 | 2:07 pm
    I wonder if you have noticed something about the world of business? You may have not noticed it as this feature of business life is pervasive, so enduring, that lies in the background. I found myself reawakened to this feature recently. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: AppleMaz Iqbalbusinessbeautyhumanizing
  • With Great Power Comes Great Responsibility

    admin
    19 Jul 2014 | 12:56 pm
    Who has the responsibility? Voltaire said it first: With great power comes great responsibility. Others prefer a more-recent attribution, citing Peter Parker's Uncle Ben in Spiderman. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Annette Franz Gleneickicustomer insightsconsumer controlresponsibility
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    mobileStorm » Digital Marketing Blog

  • The Challenge: How to Adapt Advertising in an Increasingly Fragmented World

    Mobile Marketer
    21 Jul 2014 | 6:00 am
    For marketers it used to be a lot easier. Only a few years ago there was basically television and either laptop or PC computers and, on those three devices, they would engage with the vast majority of the population. It was exceedingly rare for a user to be engaged with more than one device at the same time. Boy, how times have changed. Today’s advertisers realize that their customers are spread out all over the place and, as a result of this, they’ve been rapidly expanding their efforts to reach them wherever they happen to be, mostly by analyzing their behavior and engagement patterns…
  • Does ‘Best for Business’ Include Mobile Ads?

    Mobile Marketer
    17 Jul 2014 | 6:00 am
    A recent report from Mixpanel, a web and mobile analytics platform, takes a hard look at whether mobile ads are good for business — specifically, your business. “It’s no secret that ads are crucial for user acquisition and brand awareness; they’re a tried and true strategy for pulling in new cohorts, driving traffic and increasing conversions,” says Suhail Doshi, co-founder and CEO of Mixpanel. “When companies are playing the long game, though, do ads bring in the most valuable users for their businesses?” The following infographic endeavors to answer this burning question.
  • mHealthWatch Honored Among Top Healthcare IT Blogs of 2014

    Mobile Marketer
    16 Jul 2014 | 6:00 am
    mobileStorm-owned blog, mHealthWatch — a daily resource for news and insight into the rapidly growing and evolving world world of mHealth and digital medicine — isn’t just reporting the headlines this week. It’s also making them. Healthcare IT Leaders, an award-winning consulting firm in the healthcare IT space, has just announced its selections for the Best Healthcare IT Blogs of 2014. Per the details shared in the firm’s formal announcement, the winning blogs “were chosen for their timely content, insightful writing and subject matter expertise on topics…
  • Growth in Digital Drives Increase in Global Ad Spend

    Mobile Marketer
    15 Jul 2014 | 6:00 am
    Global advertising spending will increase 5.7 percent this year. It’s being driven by higher expenditure on digital and mobile marketing, according to a survey by eMarketer recently published at BDLive. The increase is the largest growth projection for global advertising spending since eMarketer began tracking the market in 2008. Total media spending could top $545 billion this year, compared with $516.2 billion last year, which was a gain of 2.6 percent on 2012, according to the research. Digital advertising is forecast to increase 16.7 percent and for the first time could account for…
  • Did Facebook Break the Law in 2012 Study? Some Say Yes

    Mobile Marketer
    14 Jul 2014 | 6:00 am
    A formal complaint was recently filed with the FCC by the Electronic Privacy Information Center against Facebook, claiming that when the social media giant conducted a psychological research study back in 2012, they did it without the consent of their users. The complaint states that “The company purposefully messed with people’s minds,” and went on to say that “At the time of the experiment, Facebook did not state in the Data Use Policy that user data will be used for research purposes.” The complaint also said that users were not informed by Facebook that researchers would have…
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    Service Untitled

  • Can Facebook emotionally manipulate customer service?

    Cheryl
    2 Jul 2014 | 7:59 am
    The emotional manipulation factor has been all abuzz this past week after the published results of a January 2012 subliminal study by Facebook was revealed in the Proceedings of the National Academy of Sciences. In case you haven’t heard about it, or rather if the study was condoned by anyone in the field of ethical behaviors and studies, Cornell University and Facebook manipulated the thoughts of 700,000 Facebook users. So what did they do? In a week long “social experiment,” the News Feed content was changed. Some Facebook users were presented with happy and positive…
  • Do consumers who spend more get better service?

    Cheryl
    6 May 2014 | 10:31 am
    While we are all taught to make our customers our priority in business, do we as a rule offer the same service to the consumer who only frequents our store during the holiday buying season, or do we make exceptions and bend further to the left or to the right when it comes to mitigating bad customer experiences depending on the customer or how much they have spent? If we listen carefully, we learn what our customers need because they will tell us either directly or indirectly, and in order to engage new customers, we often depend on word of mouth and our reputations. No matter how great our…
  • Budget cuts for the IRS result in unreliable customer service

    Cheryl
    28 Apr 2014 | 11:19 am
    Tax season is finally over, and those economic gray hairs have been remanded back to the colorists at our hair salons, but budget cuts continue to show a significant decline in the Internal Revenue Service to the American public. When Ben Franklin said, “The only certain things in life are death and taxes,” perhaps we are all entitled to a better level of public service; at least while we’re alive. The Government Accountability Office reports $900 million in costs have been cut from the IRS since 2010. Those budget adjustments have resulted in less personnel, less training,…
  • Maintaining customer loyalty in an impersonal digital world

    Cheryl
    21 Apr 2014 | 8:26 am
    I’ve often thought that customer loyalty was all about making the customer the king by maintaining transparent ethical practices, sound policies, and impressive customer service. Technology, however and the busy retail world of the Internet brings more competition, more inventory, convenience, and cheaper prices. Shopaholics notoriously are in the constant search for the best prices and the best choices, so what is any retailer to do? After all, a business can’t survive on one visit per customer; then comes that uphill battle to gain repeat business. As we finally morph into the…
  • How to help call center representatives improve customer service

    Cheryl
    15 Apr 2014 | 7:07 am
    Centralized call centers receive and transmit an enormous volume of telephone requests daily, with the purpose of collecting and handling information, ranging from product inquiries, questions about transactions, and customer service. Although emails and social media networks provide more outlets for complaints regarding a particular organization or service, statistics show calling is still the most popular method of communication when a customer or client has a problem. Handling complaint calls successfully from customers, require customer service representatives to recognize the problem and…
 
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    Toronto Marketing Blog: Published by Bekhor Management - Professional Practice Development

  • Going bigger might not always be better - Expanding your law firm requires careful analysis

    Toronto Marketing Blog
    8 Jul 2014 | 2:46 pm
    We often use growth as a metaphor for success. But is it really?  Grant Cameron at The Lawyers Weekly takes a closer look at this very question, with his article 'Going bigger might not always be better', in which I was quoted. Here is a short excerpt:...“Whatever your goals are, make sure you are clear on them first before you make a decision about expansion and be honest with yourself about what those are,” Bekhor says. “You could blindly expand your firm, add three new lawyers, and at the end of the day you’re taking home the same salary or doing work that you don’t…
  • The law firm retreat... why your firm should have one this year

    Toronto Marketing Blog
    24 Jun 2014 | 10:18 am
    If you follow @wiselaw on twitter you're probably already aware that I recently assisted with their first law firm retreat and that we are now working on the resulting action plan.So, why did Wise Law Office decide to have a retreat? And why should your firm have one too?Every law firm has burning questions about how to make the firm better at something, more focused, more profitable, more efficient... While such questions may come up from time to time, they mostly linger in the background to be dealt with another day, a day that may or may not ever come around.  This may sound…
  • Maximizing the value of referrals to law firms

    Toronto Marketing Blog
    18 Jun 2014 | 2:24 pm
    I was recently interviewed by Natalie Alcoba  at The Lawyers Weekly on maximizing the value of referrals to law firms.  Here is a short excerpt from her article:Lawyers should step back and consider what would motivate someone to send a client their way, says Sandra Bekhor, a marketing consultant. “Beyond great service, knowledge and experience, point of difference is key. If your firm offers a genuine and valued difference — whether that’s special expertise or a specific way that you approach your subject matter or your clients, human touch,…
  • Why do architects sell themselves short with predictable websites?

    Toronto Marketing Blog
    4 Jun 2014 | 10:58 am
    The last few times I've given marketing seminars to architects, I boldly went where I haven't gone before.  I asked the audience straight up if they thought that architects, interior designers, engineers and other design professionals were using a formula to develop their websites.I was met with a resounding YES.  The components themselves - beauty shots, portfolios, discussions about context and client service - aren't necessarily the issue.  The degree to which this information has been strategically framed and organized, both graphically and…
  • A firm handshake for unsure times: Trust is no longer assumed — lawyers need to earn it

    Toronto Marketing Blog
    29 May 2014 | 8:24 am
    A firm handshake for unsure times written by Sandra Bekhor, was published by The Lawyers Weekly (May 30, 2014 issue).  Below is a short except.It used to be that whether you were a partner, employee or client of a law firm, trustworthy behaviour wasn’t just an expectation, it was a given.  You could count on a handshake. What about now? What has changed?  Everything, perhaps. From the Internet and technology, to firm break-ups and mergers, and globalization and alternate business structures, the legal marketplace has experienced rapid…
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    David Airey, graphic designer

  • The imai house

    David Airey
    14 Jul 2014 | 1:07 pm
    Despite the mixed reviews I’ve read, there’s something about the imai house I find appealing. This was the three-metre-wide plot of land available for the build. And here’s the same plot post-construction. The ground floor is recessed to make room for a sheltered driveway at the front, where a wall slides open to lead into a kitchen and dining room that takes up most of the ground floor. “We adopted a way to construct a house by reinterpreting scale, natural light, and the use of each room,” said the architects. Completed in 2013 in Okazaki, Japan, the house has…
  • Mike Dempsey on “the graphic designer and ethics”

    David Airey
    6 Jul 2014 | 9:18 am
    “If you are a designer, ask yourself: am I colluding with a food or drinks manufacturer in minimising the bad points of a product through a designed subterfuge to make the product look enticing to children? If the answer is yes, you have some serious thinking to do. A design ‘strategy’ is often little more than a plan of action to hoodwink customers into thinking that a product is good and safe for them and their children when it is not. Photo by duncan c “Or you might be colluding on promotional material to divert attention from the many levels (with still more coming out of the…
  • “The button that keeps us on”

    David Airey
    2 Jul 2014 | 1:55 am
    Kevin Ashton wrote a short piece called Creative People Say No. Here’s a quick excerpt: “We are not taught to say ‘no.’ We are taught not to say ‘no.’ ‘No’ is rude. ‘No’ is a rebuff, a rebuttal, a minor act of verbal violence. ‘No’ is for drugs and strangers with candy. “‘No’ makes us aloof, boring, impolite, unfriendly, selfish, anti-social, uncaring, lonely and an arsenal of other insults. But ‘no’ is the button that keeps us on.” Photo by iMorpheus It takes a few minutes to read the rest. Back in 2010 I talked about why it pays to say no. It’s…
  • Context is key

    David Airey
    24 Jun 2014 | 9:30 am
    When Giorgio Armani was first shown Chermayeff & Geismar’s new logo for Armani Exchange (A|X), he rejected it outright. The designers later found out that due to Armani’s infamously busy schedule, the new mark had been presented to him between meetings, on a white piece of paper. The A|X directors of advertising and branding, Tom Jarrold and Matthew Scrivens, then suggested approaching Armani a second time (which they almost never do) with the entire Chermayeff & Geismar presentation, which showed the logo in such applications as magazine ads, storefronts, and billboards. Once…
  • From the reader #23

    David Airey
    14 Jun 2014 | 7:40 am
    “A daily 2014 calendar that reflects the off-road spirit of Land Rover. Colours on each level represent different months and the numbers on the side of each page show the remaining days of the year.” Land Rover topographic calendar. Brilliant. By Zeynep Orbay and TBWA Istanbul. This is a great Jaws book cover. Pejac. My kind of artist. Via Colossal. I’d go for the Lifta desk organiser over the Quirky Space Bar. Via Shoebox Dwelling. 271 years before Pantone, an artist mixed every colour imaginable in an 800-page book. Chapp is a new discussion platform built by the people as…
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    Osocio Weblog

  • A disease that takes your voice before it takes your life

    Reuben Turner
    10 Jul 2014 | 5:36 am
    Motor Neurone Disease (known as Lou Gehrig’s disease in the US) is not a good thing to get. It’s incurable and is usually fatal within 2 years. Along the way, sufferers lose the use of their limbs and one of the first things to go can be their voice. Hence this striking storytelling campaign from the UK’s Motor Neurone Disease Association.  I can’t track down the agency involved – will happily ad creds if anyone knows. More executions after the jump. Author: Reuben Turner
  • You eat what you dump

    Marc van Gurp
    2 Jul 2014 | 12:45 pm
    Three gorgeous ads from the Surfrider Foundation about the fact that when we pollute the ocean we pollute ourselves. Illustrator: Pieter van Eenoge. Author: Marc van Gurp
  • Tell her she’s pretty… brilliant - #InspireHerMind

    Oriana Lauria
    27 Jun 2014 | 10:00 am
    This is the first post from Oriana Lauria, our blog friend at Clicktivist. It’s the hub to discuss and dissect the successes, failures, and practices of online activism. Women make up half of the workforce in the US, but only less than 25% of STEM jobs (Science, Technology, Engeneering and Math). Fingers are usually pointed at companies, for not providing equal gender opportunities, or at women themselves, for not pursuing science degrees. This powerful ad from Verizon and Makers tells a different story, showing how parents could unintentionally discourage science interest in girls, and…
  • If they find it, they’ll play with it

    Tom Megginson
    26 Jun 2014 | 1:46 pm
    This ad for Evolve, a gun safety NGO in the United States, is pretty hilarious: Author: Tom Megginson
  • The little reasons to quit smoking are the best

    Marc van Gurp
    26 Jun 2014 | 10:45 am
    Many anti-smoking campaigns are illustrated with the dark things associated with the smoking addiction. Despite the golden rule of behavior change communication which is a positive vision for the future. This new campaign from the Wyoming Quit Tobacco Program made by Agency Sukle is different. They use that positive approach with the idea that when you quit smoking you can do anything.  Mike Sukle: “We found that while the CDC claims incredible success with their Tips from Smokers campaign, which features people with stomas and lung cancer, many smokers are completely turned away…
 
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    Servant of Chaos

  • Creating a sustainable food culture with @OzHarvest for #ThinkEatSave

    Gavin Heaton
    21 Jul 2014 | 2:59 am
    In 2013, OzHarvest set themselves the goal to “feed the 5000” using rescued food. And after that first successful initiative, in 2014, the aim was to grow the one-day event significantly. For ThinkEatSave, OzHarvest partnered with with the United Nations to tackle the issues of food and nutrition security and sustainable food systems. Some of the nation’s top chefs, politicians and celebrities united at events held across Sydney, Adelaide, Brisbane, Melbourne and Newcastle to take a stance against food waste, and serve thousands of members of the public a free, delicious and hearty hot…
  • Challenges Facing the Digital Economy #SMWsyd

    Gavin Heaton
    15 Jul 2014 | 9:17 pm
    As part of the planning and advisory work that I am doing with Social Media Week, Sydney, we took a few moments out recently to share our thinking on the challenges that are facing Australia’s digital economy. This video captures the hot topics according to Tiphereth Gloria, Joanne Jacobs, Katie Chatfield, Ross Dawson, Jeff Bullas and myself. It’s shaping up to be an excellent conference. Hope you can make it. Tweet
  • Speak Up About Mental Health

    Gavin Heaton
    13 Jul 2014 | 11:19 pm
    Years ago when Mark Pollard and I were working on The Perfect Gift for a Man, we felt like we were doing something important – encouraging people, men in particular – to speak up, write and share their stories. And it wasn’t just the fact that young men commit suicide at more than three times the rate of women of the same age – nor even the severe impact that depression is having on young people – that was staggering. It was the way that people and stories came out of the woodwork once we asked. Stories are a powerful way of connecting – but they do need to find a space in which…
  • Going Viral for all the Wrong Reasons

    Gavin Heaton
    15 Jun 2014 | 4:25 am
    Every time someone reads, clicks or shares a link or piece of content that we have created, it sends a small dose of dopamine into our brain. This release provides us with a sense or reward, pleasure – and encouragement. It’s why (for the marketer) digital marketing or social media can be addictive. It is also why those who don’t use social media fail to understand the way that participation can become contagious – or how content can go “viral”. Unfortunately, the concept of “virality” has positive and negative connotations. And while the highs that come with a viral “hit”…
  • Tales of the One in Ten

    Gavin Heaton
    5 Jun 2014 | 6:04 am
    Disadvantage can shape an entire life. This short, animated film by The Smith Family called, David & the Big Heavy, follows the true story of a young boy struggling to cope with issues at home and school as his family adjusts to life in a new country. But then something happens that he could never have imagined. Watch and share and help change someone else’s story. Tweet
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    Experience: The Blog

  • Three Steps to Protect Your Privacy As You Use Facebook and Surf the Web

    Augie Ray
    15 Jul 2014 | 9:51 pm
    There's been a bunch of attention given to the topic of Facebook and trust as of late. Some folks got worked up when it was revealed that Facebook would leverage users' browsing history and app data to better target ads. Then there was the infamous study that demonstrated your news feed was not really personalized to you but could be manipulated as Facebook sees fit.What I find ironic is that people will vent a great deal at Facebook while doing little to protect their own privacy. Whether they are ignoring Facebook settings that can better secure their information, approving unnecessary and…
  • Is It Time For a Mobile Mind Shift Or a Customer Mind Shift?

    Augie Ray
    5 Jul 2014 | 10:26 am
    I just finished the book "The Mobile Mind Shift" by several of my Forrester friends, Ted Schadler, Josh Bernoff and Julie Ask. (If you use that link, you can download the first two chapters for free!) It is a good and timely book about how brands must monitor consumers' changing mobile habits, identify "Mobile Moments," empower employees and transform business processes.While I recommend this informative book, it left me thinking less about the need for companies to embrace mobile technology and more about how vital it is for them to empower people regardless of channel or technology.
  • It's About Trust, Stupid Facebook

    Augie Ray
    30 Jun 2014 | 8:11 am
    In the 1992 presidential election, a catchphrase emerged out of the Clinton campaign: "It's the economy, stupid." It was a reminder of the issue voters most cared about and the topic that would win the election. This rallying cry helped Bill Clinton defeat George H. W. Bush.If I were advising Facebook (which, I guess, I am with this blog post), I'd hang this in every office in Menlo Park and Facebook's other outposts:  "It's About Trust, Stupid." It is a reminder of the issue consumers most care about (eventually) and the topic that will keep Facebook on top. Facebook is in a very…
  • United Breaks Another Guitar and the Social Media Hype Cycle Comes Full Circle

    Augie Ray
    1 Jun 2014 | 3:10 pm
    It was one of the first stories any of us heard about the power of social media and how it was changing brands. In Spring 2008, Dave Carroll got off his United Airlines flight and found his Taylor guitar damaged. He spent nine months trying to get the airline to make it right, and in frustration he wrote a catchy tune and produced a funny YouTube video recounting his story.The rest is history. Or is it?Is "United Breaks Guitars" a lesson in how consumers are wresting control from brands, or just an entertaining tale?  Has Dave Carroll's saga been repeated so often because it is a…
  • Six Easy Questions To Diagnose If You Suffer From Social Media BS (Brand Schizophrenia)

    Augie Ray
    12 May 2014 | 6:42 am
    I entered the corporate world three decades ago, and right from the start, I felt there was no affliction more common or damaging than Brand Schizophrenia (BS). This very common but poorly understood disease occurs when business leaders concentrate only on what they want professionally while ignoring what they, themselves, expect from brands as consumers.The BS schism between "What I need from consumers" and "What I expect and do as a consumer" is a serious problem. By failing to recognize their own preferences, expectations and habits as consumers, business leaders construct and deploy brand…
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    The Future Buzz

  • Soon Everyone Will Own A Smartphone

    Adam Singer
    8 Jul 2014 | 11:13 am
    I previously shared research on smartphone ownership that showed more than 50% of Americans own a smartphone. In that post I noted the day will come sooner rather than later that everyone has one: of all ages and demographics. The price is within reach for all and the improvements to your life are far too great to ignore.So I was pleased to see this research get published today showing that now 70% of Americans are using smartphones:As the laggards catch-up (this will happen very quickly: smartphones provide great benefits to even groups you wouldn’t expect, such as the elderly through…
  • Movie Attendance Plummets: 43% Decline In Y/Y for July 4

    Adam Singer
    7 Jul 2014 | 11:04 am
    We’ve been sharing data related to the decline of people physically going to the movie theater to watch movies for several years, while also showing consistent increases in users streaming content to the comfort (and high quality screens) of their homes.So it was no surprise to see data for this weekend’s July 4th box office showing that sales were the worst in decades. From Variety [emphasis mine]:Overall, this holiday weekend topped out at approximately $130 million, a 43.4% drop from last year’s Independence Day, which brought in $230 million overall. If these numbers…
  • Initial Data (And Common Sense) Is In: MJ Legalization = Positive

    Adam Singer
    30 Jun 2014 | 10:46 am
    Despite some who have a biased, uninformed or simply out of touch view on marijuana reform, the US is finally moving forward with the logical step of legalization. We already know from historic experience that prohibition just doesn’t work.And anyway, marijuana is less harmful to your body than alcohol, it accounts for a large % of our non-violent citizens being incarcerated (likely breeding some amount of violence in the process) and keeping it illegal encourages crime.So it was great to see some initial data come in on our first market to pave the way for a future growth area of our…
  • Digital Agencies: Include Analytics Access In Your Agreements

    Adam Singer
    18 Jun 2014 | 12:23 pm
    I’ve been on several speaking circuits this year (thus why I’ve been posting less than usual lately) but finally back in the office and settling into a more normal routine.At recent events I’ve been talking to agencies in areas of communications that traditionally didn’t always have access to analytics (for ex., PR and creatives) and have gotten a recurring question. So I wanted to address here on the blog so I can reference in the future.The recurring question is simple: “so, access to analytics and how that will help improve my results, share success and…
  • Streaming Video Outpacing Movie Theater Revenue

    Adam Singer
    5 Jun 2014 | 10:35 am
    Stumbled upon the above data via GigaOm.All I can say is: good. Movie theaters are overpriced, unclean, offer absurdly marked up / unhealthy snacks and have not innovated at all in the last …well, as long as I have been alive. Meanwhile services like Netflix give users just what they want and digital teams deeply care about the product and experience. Try saying that about the employees during your last movie theater visit.Netflix and other streaming services deserve to make far, far more than any movie theater conglomerate because of their focus on the user as opposed to dated,…
 
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    Damn, I Wish I'd Thought of That!

  • How to make water, pushpins, and Boring remarkable

    GasPedal Staff
    19 Jul 2014 | 7:00 am
    This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. It’s easy to feel like the underdog out there sometimes. Maybe you can’t afford that store space in the cool part of town, maybe it’s hard for your product to stand out, or maybe you have a name like Boring. Whatever your obstacle, you can make your stuff more remarkable with a little ingenuity. Here are three word of mouth strategies that turned underdog situations into word of mouth opportunities: 1. Make a scene 2. Make a partnership 3. Make it…
  • Newsletter #997: The “Make It Ugly” Issue

    Andy Sernovitz
    17 Jul 2014 | 8:00 am
    [Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The race to make the flashiest, most impressive, and most beautiful is a crowded one. Sometimes it’s worth it to make something great — but sometimes, doing the opposite can help you stand out. Here are a few examples to inspire you: 1. Compete with personality 2. Try lots of different things 3. Make it one-of-a-kind 4. Check it out: Fly Art 1. Compete with personality For crowd-funded…
  • Why useful is remarkable

    Andy Sernovitz
    12 Jul 2014 | 7:00 am
    This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. We love viral stunts and funny ads as much as the next person. But there’s a more sustainable way to get your customers to talk about you that earns word of mouth for the long term. Here are three ways to do something so useful your customers can’t help but talk about it: 1. Make recommendations 2. Do more than say “thanks” 3. Make the small details count 1. Make recommendations When you check out at Barnes & Noble, they give you a list of…
  • Newsletter #996: The “Your Customers are Innovators” Issue

    Andy Sernovitz
    10 Jul 2014 | 8:00 am
    [Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Paying attention to your customers’ feedback, criticisms, and compliments isn’t enough. You could be missing something even more remarkable: the innovative ways they can promote your stuff. Here are three examples of when companies were inspired by their customers: 1. Show them off 2. Make them feel special 3. Focus on specific groups 4. Check it out: London’s historic paintings…
  • Turn business trips into word of mouth trips

    Andy Sernovitz
    5 Jul 2014 | 7:00 am
    This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. You don’t have to have a physical store to get out there, meet your fans, and earn word of mouth face-to-face. But you also don’t have to hold a big, expensive event to do it. When a team from Pinterest went to South by Southwest in Austin, they didn’t fly from San Francisco. Instead they drove a rented Winnebago on a massive road trip, stopping along the way to meet their fans. That way, they turned something they were already doing —…
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    eCRM & Email Marketing Blog

  • Free London event: 5 tips for Creating Successful Subject Lines for Increased Conversions

    Kath Pay
    2 Jul 2014 | 2:54 am
    Please join me on the 9th July for a FREE breakfast breifing hosted by cloudiq Date: 9th July 2014Cost: It's FREE!Time: 9.00am registration for a 9.30am start until 11am (includes a yummy breakfast, morning tea and networking opportunities)Venue: 4th Floor, 35 Kingsland Road, Shoreditch, London E2 8AA, UK  Need more conversions? Then the best place to start is with the Subject Line. We all know how important a role the subject lines play in our email campaigns - yet how many of us wait until we're ready to press send, before we hastily throw together an ill-considered subject line?
  • Data, Insights & Automation - the Holy Trinity of Effective Online Communications

    Tamara Gielen
    9 May 2014 | 4:02 am
    Yesterday I did a presentation on Data, Insights & Automation - the Holy Trinity of Effective Online Communications at the Conversion Day conference in Brussels. You can view a short snapshot of the presentation below.Next Tuesday (May 13, 2014) I'm doing a much broader presentation on the same topic at the Email Expo in Frankfurt. It promises to be a great conference with top-notch speakers, so don't miss it!  I'm driving to Frankfurt on Tuesday morning, so if you want to join me, let me know!
  • My favorite reads of the past few weeks

    Tamara Gielen
    29 Apr 2014 | 4:13 am
    Here's some recommended reading for you: Personalisation: where to start and what's to come  Email segmentation and targeting options   Call-to-Action Button Copy: How to reduce clickthrough rate by 26%   5 Examples of Using Special Characters from 100 Inspiring Subject Lines   What I’ve Learned from 100 Responsive Emails  Email Design Toolkit  How to use video in email marketing in 2014   All You Need To Know About Gmail’s Feedback Loop Offering  Gmail's Unsubscribe Function: What You Need to Know  Tactics To Reduce Email Address Churn I share a lot of interesting articles…
  • Get ready for the European Email Insider Summit

    Tamara Gielen
    29 Apr 2014 | 3:22 am
    I remember we were discussing bringing the Email Insider Summit over to Europe already 5 years ago and now it's finally happening! I'm so excited!! As usual, the Email Insider Summit has a VIP program and they've asked me to be the EU contact person for this. Insider Summits are complimentary to Brand Marketers who meet our requirements. Do you qualify as a VIP for this event? To qualify, you must: Control the Email strategy and budget at your company Currently work at a well-known consumer brand Serve as Senior Level Management or above Agree to attend all sessions and all 3 days of the…
  • Anatomy of the Perfect Email Design

    Tamara Gielen
    17 Apr 2014 | 3:47 am
    Here's a great 2-minute video that explains the anatomy of the perfect email design by the folks at Lyris.   Have you seen (or created) other short educational videos on email marketing? Send me the link and I'll feature them on this blog. 
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    The FastSpring E-Commerce Blog

  • FastSpring Wins “Customer Service Department of the Year” Silver Stevie Award

    FastSpring
    25 Jun 2014 | 11:09 am
    Santa Barbara, CA– June 14, 2014 – FastSpring was presented with a Silver Stevie® Award in the Customer Service category in the 12th Annual American Business Awards in Chicago last night. The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. More than 3,300 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories.
  • SpringBoard Release Roundup: New Localization, Partner Reseller Stores, Support Articles

    FastSpring
    17 Jun 2014 | 1:03 pm
    Welcome to our new format for SpringBoard platform release notes. Each month, we will publish a summary of public-facing release features and functionality in an expanded format. This format includes a highlight of a specific feature – in this case, our Reseller Partner Store functionality to help clients easily scale up reseller operations – that we feel has yet to receive a spotlight in our documentation or marketing communications. Also included is a roundup of recent or revised support articles, so you can find fresh items of interest to your business in our knowledge base. Release…
  • Are You Distributing Digital Games Online? 5 Things Your E-commerce Platform Must Have To Maximize Your Profits

    FastSpring
    12 May 2014 | 7:00 am
    Distributing games online is no longer a novelty. In a recent survey by The NPD Group, 36 percent of the US population plays downloadable games. With 90% of digital downloads occurring on PCs and the advancing capabilities of gaming platforms, the frequency of downloading digital games online is increasing.* Plus, gamers are notoriously impulsive. As Liam Callahan, an analyst for NPD, points out, “Most digital players don’t plan their purchases. They simply purchase when they find something they like.” With the ability to download video games over the Internet getting easier everyday…
  • Improve Your Payment Success Rates by Asking these 3 Questions

    FastSpring
    5 May 2014 | 7:53 am
    If you’re a SaaS company, sell digital products online or run a subscription-based business, minimizing failed transactions is critical. The last thing you want your prospects to see is an error message like this: Payment failed. Please check your credit card information or contact your credit card company. Credit card processor returned error: Credit card payment failed. (Error Code: 91553B)… Unfortunately, after the first error message, many prospects won’t try again. If your prospects are experiencing failed transactions, chances are good you’re losing customers – and…
  • 5 Reasons Dunning Management Can Work For Your Business

    FastSpring
    27 Apr 2014 | 12:49 pm
    A challenge for any subscription-based business is keeping those recurring payments coming in. When they don’t, you’re left making phone calls and sending emails. You’re following up with customers about delinquent accounts, and that’s no fun. Worse yet, it’s a waste of your time. If you’re a SaaS company or you sell software online and offer recurring billing, you need to do yourself a favor and implement a dunning management system. Here are 5 reasons dunning management makes sense for you and your business. Dunning Management Saves You Time A dunning management system…
 
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    Marketing Technology Blog

  • What is the Net Promoter Score (NPS) System?

    Douglas Karr
    21 Jul 2014 | 12:34 pm
    Last week, I traveled to Florida (I do this every quarter or so) and for the first time I listened to a book on Audible on the way down. I selected The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World after a dialogue with some marketing professionals online. The Net Promoter Score system is based off of a simple question… the ultimate question: On a scale of 0 to 10, how likely are you to refer a friend? The book goes onto explain how the open source system has been adopted across all industries, often modified beyond the 0 to 10 scale, the question…
  • Impact Radius: Partner, Affiliate, Media and Tag Management

    Douglas Karr
    21 Jul 2014 | 11:01 am
    Impact Radius enables digital brands and agencies to maximize the return of ad spend across digital, mobile and offline channels. Their SaaS marketing technology enables marketers to have a singular analytics view into all marketing efforts by collecting granular consumer journey data and marketing costs. The Impact Radius Suite of Products includes Partner Manager – automate your affiliate and strategic partner programs. Reduce your transaction fees and boost ROI while enhancing scalability, analytic insights, and control. Tag Manager – tag management across all…
  • Postano 2.5: Adding Creativity and Customization To Social Display Visualizations

    Douglas Karr
    21 Jul 2014 | 2:39 am
    We’ve written about the amazing social media command centers and arena displays powered by Postano, a sponsor of this site. Postano is the platform we utilize to curate our footer bar that displays posts of mentions of our sponsors in social media. Postano has continued to develop its visual marketing offerings in their newest release, quickly becoming a leading platform for displaying user generated content for sports, fashion, consumer product goods, entertainment, travel, and advertising and event agency verticals. The LA Kings used the Photo Mosaic visualization, made up of fan…
  • Everything Retailers Need to Know about Discount and Coupon Strategies

    Douglas Karr
    18 Jul 2014 | 9:10 am
    Wow – as soon as I saw this infographic from VoucherCloud, a leading UK voucher and discount site, I knew I had to share it! The infographic is a comprehensive look at retail discounts, voucher strategies, loyalty cards and coupon marketing best practices for retailers. It provides the profile of a coupon user, tips and tricks for optimizing your campaigns, and a ton of examples from leading retailers. What I appreciate most is this quote (slightly edited): Many businesses fail to achieve the benefits of coupons by offering promotions which compromise their profits, fail to market their…
  • Mailigen: Integrated Email, SMS, and Social Marketing

    Douglas Karr
    18 Jul 2014 | 8:49 am
    It’s good to see the messaging world adapting with the different mediums that marketers have to utilize every day. Especially useful in these integrated marketing platforms are the ability to both communicate, measure and record the behaviors of your marketing leads and customers. Marketing Technology Blog Readers can get 45% OFF 6 month subscription for Mailigen’s 2500-5000 subscribers plan using our affiliate link included in this post! Mailigen offers email marketing, triggered email marketing, text messaging and even social marketing all from the same, integrated platform.
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    DetectiveMarketing.com

  • Watch the Look Up video to get more out of summer than social media can offer

    Stefan Engeseth
    21 Jul 2014 | 2:50 am
    Social media has for many become the new addiction. It’s perhaps time to reflect and take a break from it, to be abel to enjoy summer time. Watch Look Up video and then walk out into a offline summer and enjoy live. There is a parody on this video called Look Down for does that will enjoy a online summer more. Thanks to Micke Darmell for sharing this video on his blog.
  • Canva.com : Connecting the world of graphic design with Guy Kawasaki- new & fun startup

    Stefan Engeseth
    16 Jul 2014 | 4:38 am
    Guy Kawasaki is one of the master minds that makes the Internet more fun and sharable, for me he is one of the contributions that build and create the culture of the Internet by supporting the right i initiative, which Canva is. Guy is a part of this startup which let us use and connect with each other by graphic design and over one million photos by Canva. Canva makes it easy to work with others, letting you share and edit your designs with family, friends and coworkers. Canva.com Watch this video to get a snapshot of Canva I believe that the success of Canva is it’s balance between…
  • Onedifference.org: One brand that can change lives

    Stefan Engeseth
    10 Jul 2014 | 12:41 am
    Last week in London I found this amazing brand; One Difference. The idea started in a pub and has grown into an interesting model of how corporations could be connected to the world we live in. I think they are a modern version in how today’s corporations could tap into responsibility for mother earth. Still, for most old school business it is as logical as walking on water. The One Foundation and many other of their projects make sense in a way that we all can walk with their mission to find solutions to bring water to those who need it. Here’s a video explaining more about the…
  • Top 10 most popular posts – Updated: 9 July 2014

    Stefan Engeseth
    9 Jul 2014 | 2:13 am
    1. An idea that can make LinkedIn the biggest company in the world 2. Watch one of the funniest sport match ever 3. Can a computer win the EU election? 4. A shark as a Guest Professor 5. Magic obsession with National Geographic photographer Paul Nicklen 6. Call to action: Find my viral idol 7. Why woman can rule Internet 8. Great white shark are swimming to Sweden 9. ReebokONE makes sport grassroots grow 10. Defend your market
  • Most theories are a shortcut to paradise, but leads to hell

    Stefan Engeseth
    7 Jul 2014 | 12:34 am
    Most theories are a shortcut to paradise, but leads to hell.
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    PsyBlog

  • How to Deal With Stress and Anxiety: 10 Proven Psychological Techniques

    Jeremy Dean
    21 Jul 2014 | 6:31 am
    Ten techniques you can use to deal with stress that you can't avoid.Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: 5 Relaxation Techniques for Anxiety Unwind: The Science of Rest, Relaxation and Sleep 8 Fascinating Facts About Anxiety Chronic Stress Early in Life Causes Anxiety and Aggression in Adulthood The Peaceful Mind: 5 Step Guide to Feeling Relaxed Fast
  • Cyberloafing at Work Makes You More Productive

    Jeremy Dean
    20 Jul 2014 | 6:31 am
    Surfing the web at work for leisure makes you 9% more productive, a new study finds.Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: “Is the Internet Good/Bad For You?” and Other Dumb Questions The Incubation Effect: How to Break Through a Mental Block Can You Be Addicted to Facebook or is it Just a Bad Habit? The Positive Effect of Creative Hobbies on Performance at Work Buy Less Insurance
  • Do Women Talk More Than Men? Depends on the Context

    Jeremy Dean
    19 Jul 2014 | 6:10 am
    The received wisdom about which gender talks more needs adjusting.Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Are Men or Women More Cooperative? Are Men or Women Better at Multitasking? Empathy: Women Better Under Stress But Men Worse Men Want Women to Split Dating Costs But Are Scared to Ask Movie-and-Talk: Can This Simple Exercise Help Save a Marriage?
  • Friends Share More Similar DNA Than Strangers

    Jeremy Dean
    18 Jul 2014 | 5:32 am
    Your friends are as genetically related to you as your fourth cousins.Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: People Choose Spouses With Similar DNA Fear of Math: How Much is Genetic? Our Genes Respond Positively to The Right Kind of Happiness How to Teach Children to Share The Genetic Predisposition to Focus on the Negative
  • Playing Games Increases Brain Size

    Jeremy Dean
    17 Jul 2014 | 6:15 am
    Could playing games -- both traditional and video games -- help protect against Alzheimer's disease?Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Could Playing Immoral Video Games Promote Good Behaviour in The Real World? Brain Changes Associated With Casual Marijuana Use Musical Training Increases Executive Brain Function in Children and Adults High Blood Sugar Levels Linked to Brain Decay Mysterious Brain Region That is Vital to How You Decide
 
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    Chris Houchens

  • social is a marketing tool, not a strategy

    Chris Houchens
    1 Jul 2014 | 4:00 pm
    I often make the analogy that social media marketing is like building your house on land that you don’t own. To be certain, social media marketing is an essential element in today’s marketing plans, but to put all the marketing… Read more › The post social is a marketing tool, not a strategy appeared first on Chris Houchens.
  • airquote marketing

    Chris Houchens
    13 Jun 2014 | 9:24 am
    Dear small business whose ad is featured in this photo… Firstly, you’re not “using” the right term for people to “like” your page on “Facebook”. I further “suggest” that you actually take a step back with your social marketing “strategy”… Read more › The post airquote marketing appeared first on Chris Houchens.
  • the takeaway is to annoy them

    Chris Houchens
    29 May 2014 | 5:23 pm
    This graphic popped up on my LinkedIn feed today. Many people were amen-ing and high-fiving the content in the post’s comments.  I suppose it backs up why I’m a horrible salesperson and why I dislike so many salespeople. Apparently, the… Read more › The post the takeaway is to annoy them appeared first on Chris Houchens.
  • are you a spammer?

    Chris Houchens
    25 Apr 2014 | 9:40 am
    People tend to think of spammers as shady dudes sending emails about questionable manhood pills and Nigerian fortunes, but there are lots of ‘legitimate’ business owners who are email spammers. It’s because of one of the primary marketing sins of… Read more › The post are you a spammer? appeared first on Chris Houchens.
  • weakest link

    Chris Houchens
    1 Apr 2014 | 4:13 pm
    Most restaurant menus are bad. Really bad. If you're a restaurateur, here are some tips to help you create your restaurant menu. Read more › The post weakest link appeared first on Chris Houchens.
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    The Accidental Product Manager

  • Product Managers Need To Know How To Make Word Of Mouth Work For Their Product

    drjim
    21 Jul 2014 | 2:00 am
    Word of mouth is the most powerful type of communication about your productImage Credit As product managers, it is our job to make sure that our products meet the needs of our customers. As part of our product development definition we spend a lot of time trying to find ways to get the message about our product out to our customers: we run ads, we attend tradeshows, and we create a great deal of collateral. However, it turns out that the most powerful form of communicating about our products is out of our hands: it’s word of mouth. Why Is Word Of Mouth So Powerful? Television…
  • Blockbuster’s Not Dead Yet: Lessons For Product Managers

    drjim
    14 Jul 2014 | 2:00 am
    Blockbuster keeps hanging onImage Credit You may have read about the death of the Blockbuster chain of video rental stores. It doesn’t seem as though it was all that long ago when there was a Blockbuster store on every corner and we were all racing to return our videos before we got charged a late fee. However, times change and Blockbuster hit some hard times. They were eventually purchased by Dish Network and Dish has decided to pull the plug on the remaining Blockbuster stores. Except for 50 stores that are independently-owned franchise stores – they’re going to stay open. Is…
  • Perhaps It’s Time For Product Managers To Go To Prison

    drjim
    7 Jul 2014 | 2:00 am
    Don’t keep your new product ideas locked up…Image Credit Ok product manager, let’s talk about something different for just a moment. As product managers we are all trying to do the same thing: identify a segment of customers who are underserved, use our product development definition to create a product for them, and then provide them with a solution that meets their needs while making money for our company. How hard could all of that be? It turns out that it’s actually pretty hard to do well. Chris Barrett has found a novel way to do this for a segment of customers who…
  • Product Managers And The Problem With Discounting

    drjim
    23 Jun 2014 | 2:00 am
    If you aren’t careful, discounting can quickly get out of hand… Image Credit Every product manager out there would like more people to buy their product. Hmm, now just exactly how to go about making that happen? Sure, we need to provide our potential customers with the products that they want, but once we’ve done that, what else can we do to convince them to buy? It turns out that we have a powerful weapon called discounting that can be made to be a part of every product development definition, but if we’re not careful it can easily cause things to get out of control……
  • 4 Ways Product Managers Can Use Social Media

    drjim
    16 Jun 2014 | 2:00 am
    Social media is now all around usImage Credit I’m always being asked by product managers what the most important product management tools are when you are creating a product development definition. We all know the obvious ones: PowerPoint, Word, and Excel. However, things are changing. Social media and its related tools are talking on increasing importance and as product managers we need to get good at using these tools if we want to keep our jobs… Why Social Media Is So Important We are all living in a brave new world. The arrival of social media has the entire company working to…
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    SEAN TINER

  • The Best Children's Short Story

    Sean Tiner
    18 Jul 2014 | 1:41 pm
    This week, I published The Adventures of Cee Lo The Duck. It's a children's short story that features Cee Lo, features a young duck who is accidentally placed on a farm with chickens. Slowly, Cee Lo adjusts to life on a farm, but doesn’t feel he fits in. During a BIG twist, Cee Lo has to use his special talents –something all of the other chickens are afraid to do, to help save the farm! The kid’s story finds a balance between inspiring its readers and keeping children engaged. It teaches timeless lessons about fitting in, believing in oneself and accepting others for their unique and…
  • 2014 Mark Tiner Foundation Scholarship

    Sean Tiner
    3 Jul 2014 | 1:00 am
    2014 Mark Tiner Foundation Scholarship RecipientSome of you may not know, but my brother, Mark Tiner passed away 10 years ago. Shortly after he passed away, I organized some fundraisers to help create memorial scholarships in his honor. Each year a memorial scholarship and volleyball spirit award is awarded at Laguna Beach High School in his honor. Additionally, since 2006 a financial needs scholarship is awarded to a graduating high school senior from Orange County, CA. It’s a rewarding and bittersweet way to pay it forward and continue Mark’s name. Last month, My fiance and I presented…
  • Phuket Adventure!

    Sean Tiner
    26 Jun 2014 | 1:00 am
    As Marcus Proust, a french novelist, once remarked, “the real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” Six months ago my fiance and I ventured to Phuket to seek international adventure, in quest of "the beach" from the 2000 film and to celebrate our engagement & good health. Our eyes were opened to the vast cultures and richness of Thailand's beauty and heritage. We arrived seeking a destination as tourists, be we left as travelers seeing the world in a powerful new light & appreciating the rich cultures that exist beyond our horizons.
  • My Happy Place

    Sean Tiner
    21 Jun 2014 | 12:30 am
    Happy Gilmore is a classic comedy. The film features Adam Sander as Happy Gilmore, a mirthful struggling hockey player who finds his way on the PGA golf tour. Gilmore qualifies the tour by having an impressive 300+ yard drive, but ultimately struggles with his putting game.In the film's major setback, Gilmore desperately tries to win money to purchase his grandmother's home. As he struggles to perfect his put swing, he is told to go to his own happy place, a place where everything is perfect and happy.  (Spoiler alert) Ultimately, Gilmore envisions his own happy place, perfects his short…
  • Hiking in Palm Canyon

    Sean Tiner
    12 Jun 2014 | 1:30 am
    Hiking in Palm Canyon This Spring, we enjoyed hiking in the Palm Canyon in Palm Springs, California. The Palm Canyon is the world's largest California Fan Palm Oasis featuring hundreds of palms. To see more pictures from the adventure and learn more about the Palm Canyon, check out the hike here. Palm Canyon Hiking Trail, Palm Springs, CA
 
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    connect.icrossing.co.uk

  • ‘Subscribe is the new shop.’ – Are subscription business models taking over?

    Alex Shilton
    17 Jul 2014 | 5:20 am
    There was once a time when subscriptions and magazines were an established and monogamous pair. But now, the subscription plague is quickly spreading between industries. The modern day consumer wants on-going, easy access to their everyday products and commodities. As such, the one-time purchase may not be as appealing anymore, but instead, a flexible service that can last a lifetime may be. A subscription service could be anything from the perks of your Amazon Prime, to a monthly visit from your window cleaner. A subscription is a type of billing option, which charges an account on an…
  • Personal development at iCrossing – aiming to be a learning organisation

    Sharna Waid
    9 Jul 2014 | 3:05 am
    There has been a lot of talk over the past few years about the digital skills gap in marketing.  Econsultancy released a report in May 2014 (skills of the modern marketer) about how marketers need to be more technically adept and data focused, but most importantly it reveals how traditional soft skills like empathy, collaboration and lateral thinking are as important as ever – if not more so. In light of this, Rachel Collier, Chief Talent Officer at iCrossing discusses why personal development is such a vital ingredient of a digital marketing agency and how iCrossing has encouraged people…
  • Twitter app promotion

    James Mortimer
    3 Jul 2014 | 7:46 am
    Earlier this week Twitter introduced its latest new advertising products for mobile app promotion and we’re quite excited about them here in the paid social team at iCrossing. The new product will allow advertisers to target users with a card that they can use to download their app from directly in their timeline. In the past advertisers have been able to include links in tweets that would take users straight to the app store of their choice but this new product should make the process more efficient and improve download rates. To ensure that advertisers are meeting their cost per install…
  • The changing face of Facebook

    Sam Vining
    1 Jul 2014 | 7:04 am
    Latest research from Forrester shows that Facebook still dominates teens’ social media usage, but this doesn’t mean it can sit back and relax.  The challenge now for Facebook is to remain relevant to younger audiences as smaller competitors continue to innovate at a blistering pace. So far they have achieved this by tactically acquiring other technology firms – nearly 50 to date – once they’ve demonstrated the ability to attract and retain an audience. Although this has been successful to date, given the eye-watering costs ($1bn for Instagram, $19bn for WhatsApp, $2bn for Oculus…
  • A day in the life of an Account Manager

    Sharna Waid
    30 Jun 2014 | 7:00 am
    What’s it really like to work in the world of digital marketing? This series of blog posts will show the variation of roles we have at iCrossing and will give an insight into what happens on a daily basis including commuting journeys, social activities, lunch time food spots as well as the best and most challenging aspects of the job. This post introduces Bianca from the client services team based in Brighton. Background – what did you do before iCrossing? I spent the first part of my career working in finance, although it wasn’t for me, it did subsidise some hilarious nights out…
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    The Database Diva

  • How “Little Data” Competes with “Big Data” in CRMs

    Lori Feldman
    25 Jun 2014 | 11:40 am
    In big companies, big data is all over the place: multiple product channels, multiple websites, various transactional systems. It’s very hard for them to get their arms around the continuing flow of often contradictory customer information without huge, expensive data warehouses and highly paid analysts. For example, a customer may use a social media login credential with one email address to make her first website purchase. Then she may use a different name and email to sign up for daily deals from the same company. Which channel gets the credit for creating the customer? Which email…
  • Marketing Automation Is a Business Systematizer

    Lori Feldman
    9 Jun 2014 | 5:27 pm
    This is my favorite coffee shop in St. Louis. I drive there several times a week for my mocha latte fix, even though it’s out of the way and I pass several Starbucks. The morning baristas always make me the *perfect* cuppa Joe: just the right temperature, not too sweet. Now that they have video on the drive-thru order board, they recognize me, then tell me my order before I have to say it. But I never go to this Cafe after 1pm. After that, if I need caffeine, I go to Starbucks–even though it’s my second choice. Makes me sad, but the mocha I buy at 2pm just isn’t the…
  • Why We *Suddenly* Changed our Business Model

    Lori Feldman
    19 May 2014 | 5:15 pm
    A little over 2 months ago, The Database Diva partnered with Ken Quigley of Keystroke Quality Computing, to take over our: ACT Software sales and ACT Technical Support, including our active ACT support contracts The hand off has been a very smooth transition (as many of our clients have reported back!) Todd Viau, our VP of Technology, is even helping Ken during the transition. Many of you commented how pleased you were that you still got to work with him to resolve your ACT problems. So why would we *suddenly* change our business model so dramatically after 10 years in the list of the…
  • Was your daughter killed in a car crash? Database marketers want to know

    Lori Feldman
    27 Jan 2014 | 6:29 pm
    You never know when you might be able to profit from someone else’s tragedy, after all.   Lori Feldman‘s insight: In the early 80s, before massive “Do Not Mail” legislation took effect, I was often asked in my job as a list broker for lists of widows and divorcees. Financial companies wanted these names to market their “rollover” services. Death information was compiled from the USPS’s “deceased database” which was, essentially, a change-of-address form completed by the widow. “Divorce status” was typically compiled from…
  • What a Messy Desk Says About You

    Lori Feldman
    7 Jan 2014 | 5:24 pm
    It can be a good idea to clean up your desk. But not if you’re looking to be creative. (See the full article on well.blogs.nytimes.com)   Lori Feldman‘s insight: At times when I’ve “cleaned my desk” (or hired Cathy Sexton to “get me organized,”), I’ve relaxed in an ahhh state for, oh, about a week. Then the overwhelming urge to de-stack and spread out comes over me again. Finally, the University of Minnesota validated my fundamental belief that chaos and mess do drive natural creativity. Its research study found “virtue in…
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    Jim's Marketing Blog

  • How to get your marketing noticed by the right people

    Jim Connolly
    22 Jul 2014 | 4:42 am
    If you want to enjoy better response rates from your marketing messages, you need to know 2 things. Your prospective clients have never had so many people, fighting for their attention. Whether they are at work, at home or on the move, their computers, phones and tablets are feeding them endless notifications. You need to understand how they cope with all those messages. They actually do the same as you — They filter out the noise and focus their attention on those they can trust. So, adding to the noise is not going to help you. Earning the trust of your marketplace is a far better…
  • How to be an overnight success

    Jim Connolly
    20 Jul 2014 | 1:16 am
    Here are some proven examples, of how to be an overnight success. Angry Birds creator Rovio became an overnight success, after 51 less successful games, 8 years of hard work and almost going bankrupt. Harry Potter author JK Rowling, became an overnight success in 1997… though she started writing fantasy stories as a child, more than 20 years earlier. The Beatles become an overnight success, after playing more then 1000 gigs. The fastest selling Kickstarter book ever, was written by Seth Godin. Most people say it took around 3 hours. Godin said it took around 8 years. That’s how…
  • A valuable business lesson, from Twitter!

    Jim Connolly
    18 Jul 2014 | 1:13 am
    If you want to learn from the success of others, copy their strategy rather than their tactics. Just like Twitter Twitter succeeded because it was the first, mass market, micro blogging service. The hundreds of start-ups who tried to copy what Twitter did, failed. They copied Twitter’s tactics, rather than their strategy. Twitter’s strategy was to create a unique form of communicating and connecting. If those start-ups had built their own, unique way to communicate and connect, they would have created something with the potential to succeed. Instead, they failed, because the…
  • Puppies look cute when they beg, but business owners don’t!

    Jim Connolly
    17 Jul 2014 | 1:40 am
    When we see a puppy begging for attention, it looks incredibly cute. When we see a business owner begging for attention, it makes us cringe! We all need help at the start At the very beginning, every business needs to push it’s message. No matter how remarkable, amazing or unique your business is, no one will know about it unless you get it in front of people. Then, once you have pushed your business under the noses of friends and contacts, and advertised it to your target market, it’s time to listen. If your business is remarkable enough, you will see a snowball effect. People…
  • Why the average business fails and how to avoid it!

    Jim Connolly
    15 Jul 2014 | 11:51 pm
    Here’s what we know, for certain, about your industry: The average slot has already been filled. There are more than enough average providers, offering an average service. Trying to out-average your average competitors This represents a huge challenge, for those who want to grow an average business. How do you out-average all those average service providers? Of course, you can’t. This is why the average business goes broke within a few years and why those that survive, only do so because the owner has resigned themselves to working hard, for very little reward. An alternative…
 
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    @AskJamieTurner

  • Top 10 Ways to Use Mobile Marketing to Grow Your Business

    JamieTurner
    21 Jul 2014 | 7:04 pm
    The challenge many people have with mobile marketing is that they’re not really sure how to start using it. Oh, sure, they’ve looked into generating a QR code (which, as mentioned here, is an idea that will get you nowhere). Or they may have even done a mobile paid search campaign. But most businesses are still sitting on the sideline when it comes to running a full-fledged mobile marketing campaign. Not long ago, we published a mobile marketing research report that we conducted with AWeber. One of the more popular sections of the study was a section called 43 ways you can use…
  • Don’t Be Like COMCAST: Keep Your Social Media Customer Service Up to Par

    Samantha Gale
    17 Jul 2014 | 8:29 am
    In case you didn’t hear, COMCAST has a bit of a customer service scandal on its hands. Ryan Block, former COMCAST customer, called to cancel his service and received the run-around from an unnamed customer service representative. The rep repeatedly asked Block why he was cancelling, and despite Block giving myriad reasons for the cancellation, the rep refused to back down. So 10 minutes into the call Block decided to start recording. You can listen to the remaining 8 minutes 14 seconds of the conversation here on NPR, but it basically amounts to a customer service rep refusing to disconnect…
  • Why You Might Be Missing 80% of Your Digital Audience

    Samantha Gale
    15 Jul 2014 | 7:55 am
    When creating a digital campaign, the biggest struggle is always getting conversions. But the best way to convert users is simply to offer an exclusive deal that will incentivize their click. This infographic from Voucher Cloud walks us through just how valuable coupons are to your audience. Some of the most interesting points from the infographic include: 66 million digital coupons were redeemed in 2013 80% of consumers consider themselves to be “promotion sensitive,” indicating a high propensity for responding to a coupon offer (this means that, if you’re not including a…
  • Make Mobile Work by Making it Personal

    Samantha Gale
    14 Jul 2014 | 2:15 pm
    Mobile usage has become an integral part of the path-to-purchase. Consumers are tapping into their smartphones at home, in store aisles, and on-the-go to read news, research products, compare prices, engage with brands and receive special offers and coupons. Brands are finally realizing the potential of mobile marketing to produce business success. In Q1 2014 mobile commerce spending on smartphones and tablets was $7.3 billion up 23 percent vs. a year ago according to Comscore. It’s clear the way consumers engage and make purchases is changing and marketers and advertisers must find a way…
  • 7 New Tools from Digital Marketing Experts

    JamieTurner
    13 Jul 2014 | 3:27 pm
    Once a month, I conduct a Google+ Hangout with marketing experts from around the globe. I’ve found these Hangouts to be a great way to learn new things and make new friends. If you’re not already doing something like this, I highly recommend you do — it’s a terrific way to build relationships and improve your skill set. In any given Hangout, we’ll have people like Eric Qualman, Viveka von Rosen, Lon Safko, Emeric Ernoult, Phyllis Khare, Nathan Latka, Martin Shervington, and Ian Cleary join us. It’s a terrific group and it’s wonderful to be exposed to…
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    Chiropractic Coach

  • Chiropractic Success Tips

    Drew
    7 Jul 2014 | 1:11 pm
    Chiropractic Business Coach and Chiropractic Marketing Expert Drew Stevens shares his tips to help a thriving chiropractor. Tweet
  • Success With Chiropractic Websites

    Drew
    7 Jul 2014 | 12:45 pm
    Chiropractic Coach Drew Stevens shares the secrets for a successful chiropractic website. Tweet
  • Dr. Drew’s Monday Motivation – Getting Successful

    Drew
    17 Mar 2014 | 7:43 am
    Monday Momentum What to Focus On This Week – Many doctors fail because they belief their practice operates like an on/off switch. If there are staffing issues or revenue issues they can turn it off and begin anew in the morning. The real issue is a fear of failure or perhaps even a fear of success. Many fail because they think in terms of gloom and doom rather than what will be or could be. They sink into an abyss rather than look into the heavens to experience greatness. Fear causes depression, guilt, false experiences and inertia. If you desire to thrive you need to reject fear and…
  • Dr. Drew’s Monday Motivation – Reactivation Plans

    Drew
    3 Mar 2014 | 11:47 am
    Monday Momentum What to Focus On This Week – I began my career almost 30 years ago, calling anyone and everyone I knew to inform them of the product/service I was representing. Not only was the initial call important but also so were maintaining contact. The notion of customer relationship management is just as vital to business today as it was 30 years prior. Ironically, ask any chiropractor or doctor and they will tell you that it is rare for them to tap into their databases and communicate with existing patients. This is sad since it takes 80% less money, time and stress to invest in…
  • Dr. Drew’s Monday Motivation

    Drew
    24 Feb 2014 | 1:20 pm
    Monday Momentum What to Focus On This Week – Customer messages are like a song. There is a certain pitch, harmony and tone that either brings pleasure or reeks of pain. Too often we believe our own story enough we do not want to listen to another. Yet at the end of the day it is the customer’s contentment with our brand, our service, our culture and our interaction that gets them signing like a bird.   Birds like customers need encouragement, which requires you to go out of your way to service them well. There are times when a lack of familiarity will discourage singing so the…
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    Think customers: The 1to1 Blog

  • Preventing a 'Comcast Situation': 7 Ways to Avoid Disastrous Customer Service

    Mila D'Antonio
    20 Jul 2014 | 9:01 pm
    We've all called a customer service department at one point or another and have encountered pushy or unhelpful customer service reps. Last week, the experience that San Francisco-based tech blogger Ryan Block encountered with an unnamed agent when he called Comcast to cancel his service, takes the cake. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • The One-to-One Challenge

    Judith Aquino
    17 Jul 2014 | 4:03 am
    Monique Bonner, vice president of global marketing at Dell, kicked off Frost and Sullivan's 15th annual Marketing World conference by talking about 1996. This year was notable, Bonner explained, because it was the year she learned about the concept of one-to-one marketing, which Don Peppers and Martha Rogers introduced in their book, The One-to-One Future. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Could You Live Without Facebook for 99 Days?

    Anna Papachristos
    15 Jul 2014 | 9:00 pm
    Facebook has forever changed the way Internet users interact with one another. Though only 10 years old, the infamous social network has revolutionized the way friends and family stay in touch, while also introducing an innovative way for brands to bond with their customer base. But, as the site continues to draw scrutiny about its questionable practices, long-term loyalty may be waning. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Improving the Last Mile of the Customer Experience

    Tom Hoffman
    15 Jul 2014 | 5:32 am
    According to the 2014 Temkin Experience Ratings, wireless carriers rank in the middle of the pack with respect to the customer experiences they deliver, ahead of industries such as hotels and Internet service providers. My own recent experience with one of the largest carriers in the U.S. demonstrates how one customer experience can leave a lasting impression. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • The Difference Between a Gimmick and Real Customer Value

    Mila D'Antonio
    14 Jul 2014 | 3:28 pm
    Customer loyalty is not something you can win with a gimmick or a marketing stunt. It's an emotion and requires an emotional engagement. The real value from promotions is in the opportunity to create loyalty, not just to manipulate the customer to make a quick sale. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
 
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    Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image

  • Adventures In Visiting Google, Facebook And Apple In Silicon Valley

    Mitch Joel
    21 Jul 2014 | 6:28 pm
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • The End Of The Dial Tone

    Mitch Joel
    20 Jul 2014 | 5:15 am
    Things change quicker than most of us realize. If you speak to marketers about how they are doing in relation to consumers and their mobile usage, it will be a disappointing conversation. If you speak to consumers about how brands are doing in terms of truly connecting with them at the mobile level, it will be a disappointing conversation as well. Brands love to toss about the term "omnichannel" as if it is some kind of salvation for the future. They see the true omnichannel as a place where all of their current silos converge and connect to one another. You have your social media…
  • Cognitive Economics And Consumer Choice

    Mitch Joel
    20 Jul 2014 | 4:19 am
    Episode #419 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Cherry Vanilla Dr. Pepper, zesty pickles, and extra chunky tomato sauce. None of these products would exist without Dr. Howard Moskowitz. His work has been immortalized in Malcolm Gladwell's TED Talk, Choice, Happiness And Spaghetti Sauce. The speech familiarized the world with his research on consumer segmentation. This work in horizontal-segmentation helps brands understand that their products should not be hierarchical in a world where different kinds of products suit different…
  • Six Links Worthy Of Your Attention #213

    Mitch Joel
    19 Jul 2014 | 5:33 am
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must…
  • The Internet's Own Boy (A Movie You Have To Watch)

    Mitch Joel
    18 Jul 2014 | 7:37 pm
    Do you know the name Aaron Swartz? I never met Aaron. I heard his name only a couple of times as he was one of the people involved in the development of RSS, the organization Creative Commons, and the founding of Reddit. You would think that he was an industry veteran with a resume like that. Along with those roles, he was also a writer, political organizer and Internet activist. Sadly, Aaron committed suicide in 2013 at the age of 26. Total shame. The Internet's Own Boy is a documentary about Aaron Swartz. "It features interviews with his family and friends as well as the internet…
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    IAB SmartBrief

  • Target creates Web series starring YouTube celebrities

    21 Jul 2014 | 6:36 am
    Target is creating four digital series featuring YouTube stars helping college students remake their dorm rooms.  -More- 
  • Report: Social spots to see biggest production increase this year

    21 Jul 2014 | 6:36 am
    Top ad executives in the U.S.  -More- The latest mobile trends to help launch your publication As publishers see their mobile traffic overtake desktop traffic, understanding what drives user engagement is going to be critical to maintaining and growing their audience. Rumble issues quarterly studies based on data it collects across multiple publishers to uncover helpful tips and trends as publishers carry out their mobile strategies. Get it here >
  • Opinion: Data will make advertising better than ever

    21 Jul 2014 | 6:36 am
    The next decade will usher in the "golden age" of digital advertising, forcing marketers to use available data for targeting  -More- 
  • Registration now open for IAB MIXX Conference

    21 Jul 2014 | 6:36 am
    You may be able to deliver an impression, but can you make one?  -More- Director, Industry Initiatives (Digital Video and AdvancedTV) Interactive Advertising Bureau
  • Study: Broadcasters use digital to promote TV shows

    21 Jul 2014 | 6:36 am
    TV show marketers are spending more this year online for "tune-in" advertisements, while radio and cable ad spending has dipp -More- 
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    Marketing Ideas You Can Copy

  • Best 5 Blog Posts: Traditional Sales Funnel vs. the Customer Decision Journey

    Katherine Drotos
    19 Jul 2014 | 4:15 am
    “Is the traditional sales funnel dead? Is it obselete? Is there even a structure to follow anymore?” The old sales funnel may not be recognizable, but there’s still a framework for marketers and salespeople to use as a guide. It is important to understand that the thought process a potential customer goes through is no longer one directional and linear, but rather a web of potentiality. To start off, here is a useful tool we’ve found: The Customer Journey to Online Purchase And here are our pick for top 5 posts on the subject: You Can’t Own Your Customers’…
  • LinkedIn Profile: First Person or Third Person?

    Katherine Drotos
    15 Jul 2014 | 4:15 am
    Browse your connections’ LinkedIn profiles and you’ll most likely see that some tell their professional story in the first person and some in the third person. Which is ideal? There’s no right or wrong answer. In fact, many experts’ recommendations don’t lean one way or the other. They’re split. Support for Third Person Those supporting third person say that a resume is written in third person. Since LinkedIn represents a person’s resume, the profile should also be in third person. It also helps prevent sounding egotistical as it’s challenging to limit the use of “I” in a…
  • LinkedIn Premium Adds New Features to Enhance Your Profile

    Katherine Drotos
    24 Jun 2014 | 4:15 am
    LinkedIn Premium has just added some new features to visually boost paying members’ profiles and help them show up in more searches. Here is a round-up of the new features so you can supercharge your profile. Create a Catchier Profile with Visuals Stealing a page from Facebook’s book, the new visual features make members’ profiles more prominent. Members get an expanded profile header and a larger photo. Another feature coming soon is the ability to use a custom background. If you want to be one of the first to try out the new background feature, submit a request to LinkedIn. Premium…
  • Time to Nix the 40-Hour Work Week?

    Katherine Drotos
    24 Jun 2014 | 4:15 am
    How many hours do you work in a week? Most likely at least 40 considering many businesses have the standard 8-hour working time with a half hour to an hour extra for lunch. This could be 7 am to 4 pm, 8 am to 5 pm, 9 am to 6 pm, or somewhere in between. Who takes a full hour for lunch? 10 minutes? Are you even away from your desk? And do you really only work 8 hours in a day? With computers and devices connected 24/7, most of us don’t work 40 hours. Working more than 40 hours a week has even become a badge of honor. Or has it? One of my colleagues admitted that in the first years of her…
  • Best 5 Blog Posts: Best LinkedIn Groups for B2B Marketing and Sales

    Katherine Drotos
    7 Jun 2014 | 4:15 am
    Are you getting the most out of groups on LinkedIn? If not, you’re missing out on a huge amount of information, updates, tips, and networking opportunities. LinkedIn groups provide a great platform where you can share ideas and engage in discussion with potentially hundreds of thousands of like-minded people. This can deliver an enormous boost to your B2B sales and marketing capability – you should take advantage of it. Here are our top 5 blog posts on which groups to join and how to use them for B2B marketing and sales: 10 LinkedIn Groups for B2B Marketers 6 LinkedIn Groups B2B Tech…
 
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    Curiously Persistent

  • We Love the Internet 2014/29: The 200 calories edition

    Simon Kendrick
    18 Jul 2014 | 1:44 am
    Back to the regular schedule now… Part 1: For the day job Things to think about: Meet the “Game of Thrones” superfan who knows Westeros better than George R.R. Martin – using the audience to fact-check continuity Scarcity and ubiquity, and the difficulty of pricing art in a digital world How Yahoo! decides what to buy and who to pay – talent, tech and strategic buys are the categories The Great Fragmentation: We Are All Weirdos Now How a password changed my life – using temporary passwords for motivation Why the Myers-Briggs test is totally meaningless I’m sorry for coining the…
  • We Love the Internet 2014/28: The Arm-folding analysis edition

    Simon Kendrick
    11 Jul 2014 | 1:47 am
    Back once again… As the internet didn’t go on holiday at the same time as me, these links will be even more haphazard than normal Part 1: For the day job Things to think about: Method journalism – new journalism start-ups are defining themselves not by what they report, but how they are reporting it Weird corporate Twitter – finding the right tone of voice Dear Microsoft, you were right about the future Web 2024 – how the web ecosystem might be constructed in a decade’s time Project Babb: How The Telegraph is experimenting with digital micro-sites Why Audiences Hate Hard…
  • We Love the Internet 2014/25: The Building metaphors edition

    Simon Kendrick
    19 Jun 2014 | 4:29 am
    A day early, but no updates for the next two weeks and so the next edition will be 2014/28 Part 1: For the day job Things to think about: How Twitter killed the official movie website – includes ten of the best archived sites from days gone Why computer literacy is key to winning the 21st century The science of Comic Sans Reference points A website to help you build metaphors The future of media: 10 trends 27 people who have better job titles than you Interactive map of census data Longer reads: “Disruption is a theory of change founded on panic, anxiety, and shaky evidence” – Jill…
  • We Love the Internet 2014/24: The Clickbait dissertations edition

    Simon Kendrick
    13 Jun 2014 | 4:21 am
    Part 1: For the day job Things to think about: The internet has a content diversity problem Share: The icon no-one agrees on How Marvel’s API will change cultural criticism The computer in your pocket is becoming a mobile command centre for your life You’re probably using the wrong dictionary Why online tracking is getting creepier You need to hear this extremely rare recording – being rare is now rare Reference points 10 weird patents that Google owns 10 jobs that you could have in 2030 Visualising MBTA data Summaries of famous business books A programme to paint with polygons Longer…
  • We Love the Internet 2014/23: The Getting old edition

    Simon Kendrick
    6 Jun 2014 | 2:00 am
    Back after a week’s absence, but still yet to catch-up on everything, so the bumper double edition to make up for the lack of 2014/22 will probably be next week. Instead, this week you get a regularly sized edition, only with stuff that is a bit older than usual Part 1: For the day job Things to think about: How to Tell Someone’s Age When All You Know Is Her Name – a quick lesson in (statistical) distribution Faking Cultural Literacy – obviously first saw this several years ago </saracasm> The threat facing online comments – ironically, may be behind the FT paywall The tweet…
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    Marklives.com

  • Dissident Spin Doctor: Measuring the success of PR

    Simone Puterman
    21 Jul 2014 | 7:42 pm
    by Emma King (@EmmainSA) Back in the prehistoric days of public relations (where we used to fax out mass press releases to long-suffering newsrooms), clients measured us purely on the thud of press cuttings we dumped on their desk at the end of each month. Those clients that knew a thing or two about PR would also measure us against AVE (the dreaded Advertising Value Equivalency measure). Our calls for PR as a discipline to be taken seriously, with the gravitas of others in our field (read: advertising, design, etc) were balanced upon a random way of measuring success, based upon how many…
  • Weideman: ‘Marketers are cutting back on ad spend’

    Herman Manson
    21 Jul 2014 | 6:57 pm
    by Gill Moodie @grubstreetSANaspers, the giant multinational that owns Media24, released its annual results recently – always the biggest event of the year for listed media companies in this country. Because of its remarkable success in markets such as China, Russia and India, the South African division out of which Naspers grew is often ignored at results time. Grubstreet interviewed (via email) Media24 CEO Esmaré Weideman about how it fared in the greater group and in a tough market. GILL MOODIE: The annual results said that although subscriptions in the news division were up,…
  • Brand Politics: After-sale marketing — where political branding falls down flat

    Simone Puterman
    20 Jul 2014 | 8:20 pm
    by Alistair Mackay (@almackayPolitical parties really don’t get after-sale marketing. The moment immediately after an election is critical for the establishment of trust between the party and those who voted for it. Voters (first-time or swing voters, in particular) need to feel reassured that they made the right choice. Buyer’s remorse Just as with consumers after having made an important and expensive purchase, emotions run high after an election and the risk of “buyer’s remorse” is real. This is exactly when political parties should do all that they can to eradicate any lingering…
  • Smart Africa TV: Alan Knott-Craig Jr on Project Isizwe

    Herman Manson
    20 Jul 2014 | 5:37 pm
    by Russell Southwood (@BalancingActAfr) In this video interview, Project Isizwe‘s founder Alan Knott-Craig talks about: what Project Isizwe does; how many people now have internet access through it; who uses the internet through its coverage and what they use it for; how the business model works; what the municipalities are charged; and his plans for rolling out outside of South Africa. Russell Southwood is the founder of Balancing Act and the web TV channel Smart Monkey TV, and has been an analyst in telecoms, internet and broadcast in Africa for the last 14 years. Smart Monkey TV aims…
  • MagLove: Surprising simplicity and the naked truth

    MediaSlutZA
    17 Jul 2014 | 11:00 pm
    by MediaSlut (@MediaSlut) My choice of the best international magazine covers in MagLove this week: Homespun (Australia), July 2014 New Scientist, 12 July 2014 Newsweek, 18 July 2014 Sport (UK), 11 July 2014 Time Out (New York), 10 July 2014 INTERNATIONAL Homespun (Australia), July 2014 The perfect example of when the theme of an issue is married perfectly with the cover lines and the main cover image! New Scientist, 12 July 2014 What with so many diets making waves again and creating a lot debate (think Banting…), I found this cover very relevant and also very smart (while staying…
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    Kaleidico

  • Is Google Changing Search Forever?

    Marco Maceri
    21 Jul 2014 | 12:58 pm
    Search engine marketers monitor the movements of Google like stock brokers monitor the Fed. As a result, when anything happens with the global search behemoth, people take notice. That’s why I was interested to detect a significant change on a search engine results page the other day, as the change could represent a seismic shiftRead More Article by Marco Maceri at Is Google Changing Search Forever?
  • Rise of the Writer in a Google World

    Bill Rice
    17 Jul 2014 | 9:47 am
    The pen is about to become mightier than the sword, as they say. Ever since Google introduced Internet users to the magic of search, enabling a straightforward and direct way to ask Google to find what they want from the Web, content publishers have been beholden to the mystical Google search algorithm. In that obligation,Read More Article by Bill Rice at Rise of the Writer in a Google World
  • 5 Reasons to Love World Cup Soccer (*If You’re a Soccer Jerk Like Me)

    Marco Maceri
    10 Jul 2014 | 12:20 pm
    Give up, America? Do you love soccer yet? Unlike a goodly number of you, I happen to love soccer (or ‘futbol’ if you wanna be pretentious about it…and I do–right now–so, futbol futbol futbol). However, this World Cup proves that the number of folks in my camp is growing, while luddite soccer-haters are slowly beingRead More Article by Marco Maceri at 5 Reasons to Love World Cup Soccer (*If You’re a Soccer Jerk Like Me)
  • 3 Big Advantages of Remarketing

    Marco Maceri
    1 May 2014 | 8:22 am
    Maybe you’re starting to think PPC isn’t for you. You’ve spent some money, it hasn’t delivered the results you were hoping to see, and now the powers-that-be are getting restless about the expenditure and wasted man-hours. And it should be said: you could be right. As an agency, we offer PPC marketing management as aRead More Article by Marco Maceri at 3 Big Advantages of Remarketing
  • Successful Strategy is Responsive Strategy

    Marco Maceri
    22 Apr 2014 | 9:26 am
    In the digital world, things are constantly in motion; change is the only constant. Information is disseminated at an incredibly rapid pace. Where once people waited for the evening news or morning paper to process the events of the day, in the Information Age, we possess the means to become, more or less, instantaneously self-aware.Read More Article by Marco Maceri at Successful Strategy is Responsive Strategy
 
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    Technology & Marketing Law Blog

  • TCPA Claim Against Taco Bell Fails For Lack of Agency

    Venkat Balasubramani
    21 Jul 2014 | 8:18 am
    I mentioned before that a court said Taco Bell wasn’t liable for texts sent on its behalf because the plaintiff didn’t adequately allege the sender was Taco Bell’s agent (See “Franchisor Isn’t Liable Under the TCPA for Franchisees’ Text Message Campaign – Thomas v. Taco Bell“). That ruling was appealed to the Ninth Circuit, and the Ninth Circuit similarly rejected plaintiff’s claims that the main Taco Bell entity (the franchisor) should be held liable for a message sent out on behalf of one of its franchisee-associations: Ms. Thomas did not present…
  • Textbooks For An “Intellectual Property For Engineers” Course

    Eric Goldman
    16 Jul 2014 | 11:04 am
    I have been exploring teaching a one unit course in the undergraduate Engineering School called something like “IP for Engineers.” As part of researching this course, I flagged several books for closer review. Here are some mini-reviews of the books I examined first-hand (all Amazon affiliate links). * Rockman, Intellectual Property Law for Engineers and Scientists. This is the only “textbook” targeting the market of IP courses for engineers, and I believe it is the most widely used in the field. I saw a number of courses throughout the country that had adopted it. The book…
  • Lawyer’s Suit Over “Professional Recognition” Spam Flops

    Venkat Balasubramani
    12 Jul 2014 | 3:48 pm
    Say you’re a lawyer and you receive a promotional email intimating that you’re one of the “Top Lawyers in California.” You probably just delete it and move on, right? That would be too easy. Nicholas Bontrager sued Showmark alleging that he believed he received an accolade from a “respected legal association or organization.” The email purported to charge a $159 fee for a plaque memorializing the award. Bontrager never paid the fee because, upon inquiring, he did not receive a response from Showmark, but he did end up wasting his time, bandwidth, and email storage space. He did…
  • First Amendment Precludes Disorderly Conduct Conviction for Ranting on Police Department Facebook Page

    Venkat Balasubramani
    10 Jul 2014 | 9:54 am
    Smith was convicted following a jury trial of disorderly conduct and unlawful use of a computerized communication system. His charge stemmed for comments to the local police department’s Facebook page (access the town’s webpage here). shutterstock / complot – “a man strikes to another one with a fist that leaves its mouth” The police department initially posted an update regarding their efforts to track down certain suspects. Users piled on, and as expected unleashed a volley of comments. Smith posted the following: Fuck the fucking cops they ant shit but fucking…
  • Four Unanswered Questions From Aereo’s Supreme Court Loss (Forbes Cross-Post)

    Eric Goldman
    9 Jul 2014 | 9:26 am
    The Supreme Court ruled that Aereo infringed broadcasters’ copyrights by transmitting, in near-real-time, the stream of over-the-air television broadcasts, even when it did so at viewers’ direction. Adopting a pragmatic and functional assessment of Aereo’s activities, the majority held that Aereo was too similar to cable systems, which copyright law regulates heavily. It’s pretty clear this opinion means the end of Aereo and its competitors as they are currently architected, so I’m going to focus this post on four of the many questions left open by the ambiguous…
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    LOHAD - random rumblings on marketing and more

  • Examples of Excellent Marketing

    admin
    14 Jul 2014 | 1:49 pm
  • Examples of Excellent Marketing

    admin
    11 Jun 2014 | 5:53 am
  • How Not to Win New Business

    admin
    10 Jun 2014 | 5:33 am
    Well, I’ve been thinking about some sort of a new angle for this blog for a while, now — perhaps reviewing the best nuggets from my email is one way to go. In any event, here’s a delightful little exchange from this morning. It starts off with an email forwarded to me by my sister. The site in question is the Kenneth Peters Center for Recovery. Subject: Your Writing Isn’t What It Should Be Hey Claudia, When I came across your site, I was surprised to see a lot of unengaging text, poor phrasing, and even some typos. Your writing isn’t connecting with your…
  • Customer Service. Delivered With Apathy.

    admin
    4 Jun 2014 | 4:30 am
    I was pissed yesterday. I mean, really pissed … to the point where it was damn near impossible to get any work done. All because of CVS Caremark. Here’s the deal: My wife needed a refill on her inhaler prescription. She needed it yesterday, because her previous refill had run out. We have a CVS Caremark plan through Aetna, who recently told us we had to switch pharmacies to CVS, so we did (the day before yesterday). Yesterday morning, I went to CVS thinking I could pick up the inhaler first thing in the morning for my wife. “I’m sorry, there’s nothing I can do;…
  • Dear Facebook …

    admin
    8 May 2014 | 7:27 am
    I think we need to have a talk. Don’t look so scared, there’s really no need to get upset. But I’ve been thinking a lot about my social media life and where I am lately with my online self. You’ve been a rock for me since we first met, back in November 2006, and I can’t tell you how important our relationship has been. You’ve been so supportive of me, it’s hard to put into words everything you’ve done and all the times you’ve put yourself out there for me. I mean, you know practically everything there is to know about me. You know…
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    Online Marketing Blog - TopRank®

  • Learn, Network, Create – Upcoming Digital Marketing and PR Conferences in 2014

    Lee Odden
    21 Jul 2014 | 8:29 am
    Continuous learning is the key to stay ahead in the digital marketing and PR world. Besides learning from your own experiments, connecting with other industry subject matter experts and peers can be a great way to expand your knowledge network. You ARE building a knowledge network, right? Events are a big part of how I stay connected in the industry and create content. I also get to learn a lot from the awesome people I meet at conferences – both offline and online. In fact, I must REALLY like learning and building my network because over the next 3 months at least 8 events are in…
  • Online Marketing News: #SongsSecretlyAboutPancakes, Yelp Complains, Twitter Gets Analytical

    Ben Brausen
    18 Jul 2014 | 4:30 am
    Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers - The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S. search marketers (SEMs) on Twitter to discover what topics they talked about, which content they consumed and shared, and what publications and people were the most influential in the Twittersphere. Search Engine Watch REPORT: Facebook, Google To Represent 15% Of Total…
  • Digital Marketing – What Does It Really Mean? Insights from 9 Brand Digital Marketers

    Lee Odden
    16 Jul 2014 | 3:46 am
    Have you noticed the phrase “digital marketing” being bounced around a lot more lately? Me too. I admit that I’m one of the sources of that bouncing. With the rate of change occurring in the marketing world, I think describing what we do is something that isn’t really satisfied by just one phrase.  Content, Search, Inbound, Multi-Channel, Integrated, all seem to have their place, but “Digital” seems to express what most companies are creating in their marketing right now. As much as people toss around “digital marketing”, I get the impression…
  • Two Marketing Tips for Creating More Meaningful and Profitable Content

    Lee Odden
    14 Jul 2014 | 7:16 am
    Understand Globally, Communicate Locally Literally and figuratively. While at networking event in Bucharest I met the head of global business development and partnerships for a well known video hosting platform. Working with professionals from so many different countries, cultures and customs requires careful attention to communications and behavior – not entirely unlike how marketers who create content need to flavor their message according to the unique needs of each target audience. He shared with me how things like accepting a business card from someone in China and then writing…
  • Online Marketing News: #NewTweetRecord, B2B Wants To Go Automatic, Tweeting Is Bad For The Bedroom

    Ben Brausen
    11 Jul 2014 | 4:30 am
    With 35.6 Million Tweets, Germany’s 7-1 #WorldCup Win Over Brazil Sets A New Twitter Record [STATS] - Tuesday, in a match that will be remembered for a long time and likely take the host nation (and its ardent fans) years to recover from, Germany humiliated a Sunday league-esque Brazil side 7-1 in the World Cup semi finals. AllTwitter How To Be in the Top 5% of Bloggers [Survey] - Orbit Media Studios conducted a survey of more than 1,000 bloggers to better understand the processes of industry experts. Respondents answered questions about time spent on a typical post, frequency, editing,…
 
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    Mindshare Strategy

  • More than a Logo

    Eric Mann
    1 Jul 2014 | 8:00 am
    Your brand is more than your logo. It’s more than the color palette on your office door. It’s more than any one part of your visual identity in the market. It’s more than your digital identity itself. What is a Brand? I’ve written on this extensively in the past, but apparently the definition of a brand is still a mystery to many in my industry. A brand isn’t a logo, a catch phrase, or the cute layout on your business cards. Your brand is a story. It’s the story your products tell about your customers. It’s the story you tell about your products.
  • Measuring Productivity

    Eric Mann
    22 Jun 2014 | 8:00 am
    A few months ago, I read an article about WordPress uber-company Automattic that, despite being well written and transparent, really rubbed me the wrong way. The article was largely about Automattic’s highly unorthodox view on productivity. “In a company, what matters is output,” [Automattic CEO Matt] Mullenweg told attendees. “We think someone’s working if they show up in the morning and they’re not drunk, they don’t sleep at their desk, and they leave at the right time and they’re dressed nicely … but that has so little to do with what you create. We all know people…
  • Someday is the Enemy of Progress

    Eric Mann
    11 Jun 2014 | 8:00 am
    One of the most constant and frequent killers of forward progress is the word “someday.” Someday, I’ll run a marathon. Someday, I’ll start a business. Someday, I’ll write and publish a book. These are admirable goals, but they aren’t actionable ones. Using “someday” as a measurement gives you the ability to sit back and never really make progress on that objective. If the marathon is always scheduled for “someday,” you can wait to start training until tomorrow. If your business license will be in the mail “someday,” you…
  • Intrinsic Value

    Eric Mann
    8 Jun 2014 | 8:00 am
    Too often, we take the things around us that are purchasable for granted. It’s refreshing to take some time to evaluate the actual value of simple goods as this helps reconcile the relative values of more expensive goods. Strawberries It’s the middle of strawberry picking season here in Oregon, so rather than miss out on the tasty bounty down the road, I spent Saturday crouched in a field picking berries. It was hot, exhausting, and I came away with far fewer berries than I expected. But in all, I paid far less for the berries than I would have buying them in the store. The…
  • Asynchronous Conversations

    Eric Mann
    30 May 2014 | 8:00 am
    In a society obsessed with instant gratification, we’re all looking for conversations to take place “right now.” Twitter conversations happen in the now – if you don’t follow along, you’ll miss out. Facebook conversations 1 take place right now and fly by if you’re not paying attention. During project sprints, it’s remarkably easy to experience “death by meetings” as every product detail needs to be planned in an all-hands meeting, in-person or otherwise. Even news media emphasized breaking news over long-running stories. Often, you…
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  • 10 best SUVs under $25,000

    22 Jul 2014 | 4:40 am
    10 best SUVs under $25,000Getty ImagesThe new Jeep Cherokee's design may be polarizing, but it's a great option if you're looking for an affordable utility vehicle.More top picks from Kelley Blue BookOn the road againThe best new lease deals in JulyJ.D. Power's best quality SUVs
  • Rebels hand over key evidence in MH17 crash

    22 Jul 2014 | 4:40 am
    Rebels hand over key evidence in MH17 crashAPSeparatists handed over custody of the flight's black boxes in addition to the victims' remains on Monday, bowing to international pressure.'Powerful' proof that is emergingContinued MH17 coverageObama speaks out on the crashVital information feared compromised
  • Could beef be destroying the environment?

    22 Jul 2014 | 4:40 am
    Could beef be destroying the environment?APA shocking new study reveals the high physical price Americans pay for bringing cattle products to the dinner table.Why beef industry's not buying itMore newsParticle mystery solved?Brain-eating amoeba explained
  • Body of fugitive S. Korean ferry owner found

    22 Jul 2014 | 4:40 am
    Body of fugitive S. Korean ferry owner foundAPPolice had been hunting for businessman Yoo Byung-eun in connection with the ferry disaster that left nearly 300 dead.Grim discovery of his remainsMore newsKerry pushes for Gaza cease-firePolice chief back in spotlight
  • Schizophrenia findings deemed 'big step' forward

    22 Jul 2014 | 4:40 am
    Schizophrenia findings deemed 'big step' forwardGettyA study that included the genetic codes of more than 150,000 people has been called a 'genetic revelation.'Link that is now 'very clear'More in health newsIs beef destroying the environment?Cancer patient, 3, gets wish
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    Chief Marketing Technologist

  • Navigating the Class V Rapids of Marketing Technology

    Scott Brinker
    18 Jul 2014 | 9:33 am
    Earlier this year, I gave a presentation at the Marketing Operations Executive Summit hosted by the good folks at MarcomCentral that walked through my marketing technology landscape and talked about some of the dynamics with our industry moving towards platform ecosystems. MarcomCentral recently posted the video, which I’m embedding below (or watch it here if you’re reading this in email and the video doesn’t appear). They did a nice job of editing between video footage and the slide deck, but unfortunately, the fonts got a bit out of whack in the process — apologies if…
  • Jason Heller on a mission for the marketer of the future

    Scott Brinker
    17 Jul 2014 | 8:52 am
    Jason Heller is the founder and CEO of Agiliti, a New York consultancy that specializes in digital transformation of marketing operations and strategy. I first became aware of Jason a few years ago through a series of columns he wrote for MediaPost, such as Achieving Simplicity From Complexity and Fostering Digital Innovation. We’ve had a number of chats since then, and I’m always impressed by the insight and passion he has for digital transformation in marketing. Ah, “digital transformation” — two words that sound impressive, are used everywhere, yet contain almost…
  • Secrets of an ace recruiter of technical marketing talent

    Scott Brinker
    10 Jul 2014 | 4:10 am
    Pretty much everybody acknowledges that talent acquisition in marketing today is a hard problem — especially for technical talent for marketing technology, marketing operations, and marketing analytics. But that’s kind of like complaining that winter is cold in Boston. It’s a true statement, yes, but complaining about it doesn’t make you any warmer. You need to get yourself a sweater, a jacket, and a wool hat. You need to make sure your heating system is in working order. And you might want to pick up some hot cocoa while you’re at it. That’s how you get…
  • Why MarTech will be a marketing conference like no other (a 3,200-word preview of what to expect)

    Scott Brinker
    8 Jul 2014 | 6:17 am
    In six weeks, MarTech: The Marketing Tech Conference will have its inaugural event. And while this may sound like a little hype — you’d think I worked in marketing — I can confidently say that this will be unlike any other marketing conference the world has ever seen. For those of you who are coming, I’ll describe what you can expect. And if you haven’t registered yet, I hope this may tempt you to join us — along with the incentive that you only have until this Friday, July 11, to register at the “beta” discount rate. MarTech: Festival of the Unicorns What…
  • The 4th Wave of Content Marketing (recorded webinar)

    Scott Brinker
    2 Jul 2014 | 10:21 am
    Last month I did a joint webinar with Jerry Rackley, Chief Analyst at Demand Metric, on the growing phenomenon of “marketing apps” as a new wave of content marketing. Demand Metric had just completed a research project with 185 marketers to compare the effects of passive vs. interactive content on their digital marketing programs — and the results were quite exciting. If you were interested in my post a couple of months ago about why we bet our whole company on marketing apps, I think you might enjoy this presentation and the research data that we share in it: If you’re…
 
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    FUEL LINES

  • The Best Time to Post, Pin and Tweet for Ad Agency New Business

    Michael Gass
    11 Jul 2014 | 11:50 am
    Timing is critical when it comes to engaging with your social media audience.To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times.Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines. I was able to do it by researching the prime social media times within the key markets I was targeting here in the US and also overseas. I maintain an active social…
  • The Role of Content for Ad Agency New Business

    Michael Gass
    10 Jul 2014 | 10:44 am
    There is a higher degree of trust from prospects when they are reading content from credible, third-party experts.The ability to easily access information from a variety of online sources has fundamentally changed the way prospects research advertising, digital, media and PR agencies and, ultimately, is how they choose their marketing partner(s). Instead of chasing business, it’s now more important to be found. This makes content an integral part of your new business. program.There are some important insights to be learned about the effectiveness of content marketing from a…
  • The New Business Metrics Behind Successful Ad Agencies

    Michael Gass
    24 Jun 2014 | 8:55 am
    There ARE strong numbers behind successful advertising, digital, media and PR agencies that are applicable to yours. Speaker, writer and ad agency consultant, David Baker led in a Fuel Lines’ webinar: “The New Business Metrics Behind a Successful, Growing Agency”.David speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He’s worked with 800 firms and in-house departments.His work has been discussed in the Wall Street Journal, USA Today, Fast Company. Inc. Magazine, Forbes, MarketingProfs, and BusinessWeek.He has contributed portions of…
  • Can You Damage Your Ad Agency’s Brand By Ignoring Yours?

    Michael Gass
    4 Jun 2014 | 11:15 am
    “People trust brands that have people they can trust.”Not only will a poor personal brand damage your agency’s brand, I believe a non-existent personal brand does so as well.Steve Farnsworth writes and speaks about how smart companies can effectively integrate social media, PR and content marketing into their marketing mix. He is also the Chief Digital Strategist at Jolt Digital Marketing.Steve raised this question in a recent article, “Can you damage your company’s brand by ignoring yours?” “I’ve had a surprising number of executives from the…
  • The Science of Great Tweets for Ad Agency New Business

    Michael Gass
    27 May 2014 | 5:23 pm
    This is a guide to highlight the best tips, practices and studies to help your agency succeed on Twitter. Ever since I learned that only 1% of internet participants actively create original content, I knew that I needed to be in this elite group of Twitter accounts whose content is being read and shared by others.I’ve been actively creating content since 2007, a year after Twitter was founded. I write articles about tips, tactics and trends for advertising, digital, media and Public Relations professionals. Twitter helped to accelerate the search rankings of my content and has…
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    Kneale Mann | Leadership

  • The Truth About Facts

    Kneale Mann
    19 Jul 2014 | 3:56 am
    Einstein said; “If the facts don't fit the theory, change the facts. Maya Angelou added; "Don't let the facts get in the way of the truth". Mark Twain pondered; "How empty is theory in the presence of fact?”. And Felix Cohen opined; “The theories we believe we call facts. The facts we disbelieve we call theories.”It’s been said few will argue with their own data. But how do we separate fact from theory? Tom Asacker ponders that very question in his recent TEDTalk. __________________________________________________________________Kneale Mann | Leadership and management consultant…
  • No Instruction Manual

    Kneale Mann
    14 Jul 2014 | 5:22 am
    We live in a plug-in-play world. The gadget comes with an instructional manual but few (none) of us take the time to read it. Our collective impatience is too strong. We want to open the box and start using it. If there’s a problem, we’ll call someone or research the answer online. What do we do when we can’t figure out how people work? There is no owner’s manual with human interaction and relationships. Decades of experience can only give us a guide but each person is wired and motivated differently. Yet often the business world tries to do just that. One Size Does Not Fit…
  • Leading in the Nowist

    Kneale Mann
    9 Jul 2014 | 4:30 am
    We human types are the only beings on earth who worry about the future and think about the past. A dog will learn over time that certain things should be avoided. Being a prey animal, a horse is on the lookout for danger.A horse or a dog doesn't worry about how they ran three weeks ago or how their day will go next week. But we spend our perfectly good now splintering it into recanting missteps from yesterday while stressing about tomorrow.Joi Ito reminds us to lead and innovate in the now.__________________________________________________________________Kneale Mann | Leadership and…
  • This Time of Year

    Kneale Mann
    2 Jul 2014 | 4:27 am
    Summer has arrived in North America where I live and the tone of client conversations is changing. People seem a bit more relaxed and happy. Void of data, I can assume after a long hard winter, most are looking forward to some vacation time, time to unplug, time for family and friends, time without deadlines and email.I know I live a privileged life. Like you, I have plenty of challenges and setbacks, but if perspective is kept in clear view, it’s a pretty good ride. But if we don’t take time away from work, our work will suffer. If we don’t unplug and step away, we will burn out. And…
  • The Power of Blink

    Kneale Mann
    25 Jun 2014 | 6:35 am
    Malcolm Gladwell wrote a great book entitled Blink which begins with a story about an art gallery that is offered what appears to be authentic paintings. The curator suspects the pieces might be forgeries but he's then filled with hope that he's wrong. To be safe, he hires appraisal experts to make their recommendations.They confirmed authenticity and the gallery purchased the pieces which turned out to be fakes. The curator wanted the pieces to be real even with doubt in his mind. And he may have convinced the experts to ignore their doubts as well.The Gut ComplexWe have the chance everyday…
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    The Fresh Peel // Ripe Brand Strategy. Juicy Insights and Trends.

  • Simple Steps to Make Branding Work for You

    AC
    10 Jul 2014 | 8:29 pm
    Marketing and branding products goes beyond just creating a clever slogan and a few good ads for print and web. What many startups tend to forget is that branding is a big part of the deal as well. Perhaps this is because these new companies do not really understand the branding concept. Here are a few simple steps to making branding work for you: Create a Lasting and Compelling Logo Naming the company or products goes a long way, and so does the logo that’s attached to it. You want the logo to be memorable, yet also leave a lasting impression on the memory of anyone who sees it. Some…
  • Selecting the Right E-commerce Plug-in For Your WordPress Site

    AC
    1 May 2014 | 5:31 am
    Having your own website is a dream come true. You like WordPress and because it’s cheap, you’ve used it to set up your website. The entire process was simple and easy and your website is ready to go in under a week. You are happy with how it looks and how fast the website loads and its appearance. You can finally upload your products for sale and you can’t wait to see how much business you can make. But wait, before all this happens, don’t you have to select an ecommerce plug-in for your WordPress site? Yes, You Do Need an Ecommerce Plug-in The website Web-savvy-marketing states that…
  • Is All Press Good Press? Making Reporters Fall in Love with Your Startup

    Ivan Serrano
    20 Mar 2014 | 7:40 pm
    In the world of small business marketing, consumers tend choose one product over another solely because of how recognizable a brand is. While an off-brand product will usually be less expensive, many would rather spend the extra cents (or dollars) for a better known product. So how can you get your own brand to stand up to the competition? It’ll take much more than a bold logo and pretty packaging, as building a brand is essentially developing an identity– one that is not like anyone else’s. In order for a brand to succeed, you need to convey experience, engage with your customers,…
  • Role of Channels in the Customer Journey

    Chris Wilson
    13 Mar 2014 | 6:57 am
    In Experian’s latest 2014 Digital Marketer: Benchmark and Trend Report, they asked marketers to identify how each of 12 channels fits into their customer’s journey, choosing whether each has a “greeter” role (creating awareness), operates as an “influencer” (generating interest) or is a “closer” (getting the sale). Here are some takeaways from their findings: 82% of marketers see the role of social media as a channel to create awareness or generate interest. Only 4% say that social media “gets the sale.” Website and email are seen as the top channels for…
  • A One-Two Step Combo: Five Reasons Why You Should Add a Blog to Your Shopping Cart

    AC
    13 Mar 2014 | 6:38 am
    A well-trained boxer or martial artist knows the value of a one-two step combination during a match. A jab-hook or punch-kick combo at a pivotal moment of any battle can easily seal the deal and wrap things up without any further delay. The same principle can easily apply to using your eCommerce shopping cart to seal the deal when converting your customers. However, instead of using a jab-kick, you want to use the blog-shopping cart method for a number of different reasons. Keep the Customers Informed By using quality content throughout your blog, you will be able to keep your customers and…
 
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    Five Sparrows Marketing Blog

  • Mobile-Friendly Email Marketing

    Lauren Hobson
    30 Jun 2014 | 8:15 am
    Despite all the attention that social media gets today, email marketing is still one of the most effective online strategies around (e.g., monthly e-newsletters, special offers, etc.). Recently, an article published by MarketingProfs.com reported that consumers today rely on email as their main method of communication with businesses, and businesses depend heavily on email for …Read more →
  • Five Must-Haves for Business Websites

    Lauren Hobson
    25 Jun 2014 | 12:52 pm
    Like it or not, your website says a lot about your business. It represents your business to the world all day, every day. It is the face of your company, and is often the first thing potential customers see. If it’s time to think about how your website is working for your business, here are …Read more →
  • The Problem You Don’t Know You Have

    Lauren Hobson
    27 May 2014 | 10:00 pm
    If you’re like many small businesses, you have tried various marketing initiatives “here and there”…like a click ad here, a directory listing there, with paid listings or tracking phone numbers thrown in along the way. Eventually, however, you probably abandoned these tactics as they failed to get results, became too expensive, or you found newer, …Read more →
  • Three Secrets to a Website that Works

    Lauren Hobson
    27 May 2014 | 8:19 am
    Today, promoting your business over multiple channels is a smart way to reach customers wherever they are, on whatever devices they happen to be using.  At the heart of your multi-channel strategy, of course, is your website – the online property that you own and completely control.  So to make sure your site is set …Read more →
  • Is Facebook Over?

    Lauren Hobson
    24 Apr 2014 | 8:33 am
    This may come as a surprise to you, but did you know that if a user “Likes” your company on Facebook and wants to follow your Business Page, there is little chance that he or she will actually see your posts?  That’s right – today, less than 10% of business posts actually get through to …Read more →
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    iMediaConnection Blog

  • You've amassed all this great visual content — now what?

    Nate Holmes
    21 Jul 2014 | 9:30 am
    One of the biggest issues content marketers face today is content creation. Part of a strong content creation mix is visual content. You know the importance of visual content, that's why you're investing in images, infographics, slide decks, videos, and photos. Whether you create it, curate it, or purchase it -- having quality content is just the start. Once you've amassed all this great visual content -- here's what you need to do with it. Put it to work No brainer - right? Content isn’t for content’s sake. It’s to attract, educate, and cause action from consumers. To do that, you’ve…
  • Selling Your Personal Data: Is It Worth It?

    Neal Leavitt
    20 Jul 2014 | 3:00 pm
    Last year a student at New York University threw out an interesting challenge – via a Kickstarter campaign, he offered to divulge 60 days worth of private data gleaned from his digital devices. He raised $2,733 from 213 backers. And earlier this year, a research team at the University of Trento in Italy reeled in 60 people and their smart phones to participate in an experiment that recorded various personal details and created a marketplace to sell the data. These included phone calls, apps being used, time spent on them, photographs taken, and users’ locations 24/7. Each week, as…
  • The (r)evolution of the marketer

    Jenna Watson
    18 Jul 2014 | 7:00 am
    The processes of evolution and revolution both bring change, but in different ways and in different time frames. Evolution slowly weeds out those who cannot cope with a changing reality, while revolution involves dramatic and sudden change that can make a strategy, system or way of thinking obsolete overnight. Today, smart marketers are realizing that they can no longer approach their programs and relationships in the same way they’ve “always done it.”  Consumers dictate when, how and where they want to interact with brands, not the other way around. They hold the power to make your…
  • Is Your Email Ready for Gmail?

    Katya Constantine
    17 Jul 2014 | 4:32 pm
    A few months ago we highlighted Gmail’s new promotions tab, which makes for a much more visual email experience (Google Makes Your Inbox Pinteresting). Despite this feature being adopted by users, many brands are not optimizing emails to this format. From the image below, it is clear that emails optimized for this lay-out really pop-out, increasing likelihood for engagement. Luckily, Email Service Providers are starting to recognize the importance of these visuals. MailChimp in particular recently released a feature to ensure your email is visually appealing in Gmail. Regardless of your…
  • 4 ways Millennials are shaping entertainment marketing

    Chloe Della Costa
    17 Jul 2014 | 3:39 pm
    While most marketers recognize the importance of understanding the wants and needs of different generations, there is often confusion about what exactly defines each generation. In the case of Millennials, we can all agree that they have tremendous power over the future of marketing. At thinkLA's Entertainment Marketing Breakfast in Marina del Ray, California, Warren Wright, EVP of LifeCourse Associates, delivered the opening presentation on how Millennial sensibilities are radically changing things for entertainment marketers. Each generation shares attitudes, behaviors, and traits.
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    Blog - Ganador

  • The productivity rules I break to be productive

    Dennis Price
    21 Jul 2014 | 4:03 pm
    A recent article espoused the rules Tim Ferris came up with as the perfect ‘STOP DOING’ list to improve productivity.I can say without much equivocation that I am an extremely productive person. It is a big claim and hard to prove to the casual reader. But here is a snapshot of my email inbox. There are exactly 5 emails – and all of them require me to take an action that I must do. When I go to bed – there may be one or two – usually none. Even my junk email folder gets emptied several times a day.I break EVERY ‘rule’ the productivity experts come up with:Do Not Answer Calls…
  • Three street fighting rules that will help you win at business

    Dennis Price
    20 Jul 2014 | 3:54 pm
    The part of Africa I grew up in was a tough place to be a boy, and surviving the schoolyard daily required cunning and courage and the willingness to fight. Much like retail nowadays. One of my more memorable schoolyard fights lasted both breaks (i.e. the whole day) with neither of us being able to land the knock-out blow.  My claim to fame is I went to school the next day (one-eyed, but I went) my opponent didn’t.Street fight rule #1Never grab hold of the person/ their clothing etc. When you do that you only have one hand left to fight.Lesson for business: In business the natural…
  • Funeral Instructions (Friday Funny)

    Dennis Price
    17 Jul 2014 | 3:14 pm
  • Are you a leader who makes decisions like a turkey?

    Dennis Price
    16 Jul 2014 | 3:50 pm
    People crave certainty like they crave food and water – and will go to almost any lengths to create certainty where none exists.Harvard Business Reviewwrites as follows:“Of all the headwinds we face as decision-makers, the power of one overshadows all others: our need for certainty. It is typically more important for us to feel right, than to be right — a difference that didn’t matter much in the lives of our ancestors, but now matters a lot.”And it explains it as follows:“The lockdown of our minds serves an important purpose: Generations of our ancestors wouldn’t…
  • Do you have to rely on 'gut-feel' to judge a good retail display?

    Dennis Price
    15 Jul 2014 | 3:23 pm
    Far too many retailers confuse Visual Merchandising with Interior Decorating.The primary objective of visual merchandising is to generate more sales.  This can only be achieved by attaining the following (secondary) objectives. (The 5 A’s.) That is; if you want to judge a GOOD display that will move product, judge it by these criteria:AccessibilityA display that discourages the customer from shopping from it has very little value.  Obstacles must be cleared and the products must be reachable.Accessibility also relates to the ‘shoppability’ of a display/ store, especially…
 
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    FOLDEN eMarketing Blog

  • Google Authorship and SEO

    FOLDEN.INFO
    3 Jul 2014 | 3:28 pm
    Have you already recognized that author profile images disappeared on Goolge search results? Google announced this in June and the global rollout already happened. The reason has been some kind of spamming with SEO savvy people using this feature, which led to higher click through rates. Opposed to the great performance there has not been […]
  • Big Data Infographic gives comprehensive Overview

    FOLDEN.INFO
    25 Jun 2014 | 8:43 am
    KD Nuggets, a data mining source, pointed to an infographic about big data. It is really comprehensive and defines many terms as well as technologies and market leaders. Furthermore it names questions to ask, if a big data solution is needed. You may read the brief aricle or access the infographic directly by this link: […]
  • Business Networks become Content Destinations

    FOLDEN.INFO
    18 Jun 2014 | 10:23 am
    LinkedIn itself has published a study stating that content sharing on its business network increases dramatically. The motivation to do so is in accordance with the idea of content marketing, to improve the reputation. But LinkedIn at the same time becomes a primary source of content to “content revolutionaries”. Regarding the general behavior of internet […]
  • Tracking Shares by Domains

    FOLDEN.INFO
    13 Jun 2014 | 8:07 am
    It seems it is the time of new upcoming social media tools. Following the last post introducing the content ranking tool Buzzsumo here comes a similar tool called SharedCount. SharedCount provides a form to submit a domain and displays the amount of shares aka the activities the particular social networks allow. Documented at best is […]
  • Content Ranking and Social Media Analytics Tool

    FOLDEN.INFO
    5 Jun 2014 | 8:37 am
    Buzzsumo is a most convenient tool to find the content that ranks best for a particular topic regarding the amount of shares it received. Getting the data is as easy as searching by submitting the relevant keywords. Furthermore the tool is universal by assorting the results by media category (article, infographics, videos etc.). It shows […]
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    Blog - Digital Jungle

  • Luxury Market in China: Find Your Consumers

    16 Jul 2014 | 3:04 am
    No matter what industry your brand is positioned, knowing your target is paramount. Any marketer who knows how to target groups understands the need for change and adaptation from a country to another taking into account differences in culture and…
  • Search Optimization: How to Break Into the Chinese Market

    8 Jul 2014 | 10:54 pm
    When it comes to Search Optimization in a foreign market, brands should always look for the best search engine to reach their target. It is known that Google Hong Kong does not own the main piece of cake in China…
  • Game of Thrones: Buzzes on Weibo

    20 Jun 2014 | 3:00 am
    « Have you seen the last Game of Thrones? » « No! Don’t spoil it! ». If you are not a fan of this show then you probably know people having this conversation every week.  Since it has started, the…
  • The World Cup 不会说中文(The World Cup doesn’t Speak Chinese)

    13 Jun 2014 | 2:05 am
    Yesterday, June 12th marked amemorable day in sports history. The whole world, including China, was watching the Opening Ceremony of The 2014 FIFA World Cup in Brazil. Although, if you were not watching it on TV many Chinese Internet users…
  • Understanding Chinese Consumers: Fashion Products

    11 Jun 2014 | 7:55 pm
    The rise of income in Chinese households has made significant jumps regarding social classes and increased consumption of luxury products especially fashion products. With social classes like the middle class growing and evolving in China more and more people are…
 
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    We First Blog

  • What The Lego PR Crisis Can Teach You About How To Protect Your Brand

    Simon Mainwaring
    17 Jul 2014 | 11:34 am
    Much has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples of its impact from the ousting of high profile CEO’s at companies like Abercrombie and Fitch, American Apparel and the LA Clippers, to brands mitigating the risk of consumer activism by changing their products including CVS, Chick-fil-A, and Subway. The level of accountability now demanded of brands is only getting higher. Brands are now under siege from watchdogs that will not only hold you…
  • Understanding How the World Sees You and Your Fascination Advantage

    Simon Mainwaring
    15 Jul 2014 | 10:48 am
    Sally Hogshead is Hall of Fame speaker, international author, and the world’s leading expert on fascination. Sally sat down with the We First team for a Q&A to share why she wrote her latest book, ‘How the World Sees You: Discover Your Highest Value Through the Science of Fascination’, how each person or brand can tap into the distinct traits that make us invaluable. Q: Why did you write the book, How the World Sees You? A: For over a decade, I had a torrid love affair with branding. As an advertising creative director, I developed national campaigns for clients such as MINI Cooper,…
  • Sustainability Stories: Three Common Marketing Mistakes

    Simon Mainwaring
    9 Jul 2014 | 12:53 pm
    Originally published in CSRwire In today’s radically transparent social business marketplace, the reputation of a company extends way beyond its marketing to include its supply chain, manufacturing processes, employee treatment and customer engagement. Likewise, full circle sustainability requires that companies overhaul how they source their ingredients, manufacture and distribute their products, and manage the waste they generate. Both of these realities place higher demands on time-poor executives and entrepreneurs, yet too many fail to recoup the costs of such efforts because they…
  • Self-Disruption: Personal Innovation for Public Relevance

    Simon Mainwaring
    8 Jul 2014 | 10:24 am
    I recently had the pleasure of keynoting at the PromaxBDA conference in New York City, attended by many of the entertainment industry’s top studio and network executives. This conference is a fantastic forum for leadership of all types in digital, social, and mobile marketing. Yet, I spoke about something slightly different, which is the role that each of us plays as individuals in creating a future we want for ourselves, our companies, and the world. Specifically, I focused on how to secure cultural relevance, growth opportunity, and personal impact by disrupting your current mindset in…
  • Yes, Consumers Actually Care and Purpose Pays Off

    Simon Mainwaring
    1 Jul 2014 | 9:06 am
    These days many companies are making efforts to put mindful and sustainable business practices into action. Yet despite daily stories of consumer activism, many still ask the important question: Does caring convert into action when it comes down to a buying decision? New data from Google and Nielsen find that the answer is yes, and for a growing number of consumers around the world. The path to purpose is the path to purchase: A growing motivation for consumers to go online is to enrich themselves and find information to help them fulfill their passions. As such, Google reports that these…
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    Free Sales & Marketing Magazines and Downloads from alltop.tradepub.com

  • 3 Keys to Quality Leads

    21 Jul 2014 | 12:00 am
    ReachMail Media Services is a 100% independent and objective media agency specializing in technology marketing. We've delivered over 10,000 B2B leads so far this year. Download this guide to learn our top 3 tips for generating better quality leads. These are easy to implement, tactical improvements to your existing content marketing strategy.Request Free!
  • Counting on Sales Mobility to Make Your Numbers? You Better Have the Right Mobile Sales Tools

    18 Jul 2014 | 12:00 am
    By integrating mobility in the sales workforce, businesses are able to increase overall productivity, effectiveness as well as meeting sales goals since they are able to access information and content anytime, anywhere, through any mobile device. Yet, there are still major obstacles to overcome when trying to implement a strategy to bring mobility to your salesforce.In “Counting on Sales Mobility to Make Your Numbers? You Better Have the Right Mobile Sales Tools,” you will learn about six important areas that will help your organization deploy an effective mobile sales strategy:The…
  • 5 Advantages of Mobile for Customer Service

    17 Jul 2014 | 12:00 am
    Companies who use a customer engagement platform enable every employee across the organization to engage with each other and its customers like never before. Mobile connects your field service reps to your contact center, your managers to the data they need to make decisions, and your department to the rest of the company. So how does mobile technology really impact a customer service department? Download this eBook to learn more!Request Free!
  • How to Build a Successful Customer Engagement Center

    17 Jul 2014 | 12:00 am
    A successful CEC will not only offer excellent service to your customers, but will deliver higher customer satisfaction while reducing costs.This eBook offers a step-by-step guide to: Identifying your CEC strategy Defining the ideal customer experience Getting a technology infrastructure in place Connecting to where your customers are going Getting the right people in place Download now to learn more!Request Free!
  • 20 Customer Service Best Practices

    17 Jul 2014 | 12:00 am
    It can be easy for customer service departments to continue doing what they've always been doing. CSAT scores and overall cost are the same, so why change? This mindset neglects the fact that today's consumer has options around how they want to contact a company for support. This eBook looks at customer service best practices aimed at great service across channels, treating your customers well, and building a world-class customer service team.Request Free!
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    Stuart Foster

  • Understanding the “Let’s Play” Phenomenon

    Stuart
    2 Jul 2014 | 9:35 am
    Ever wondered what YouTube channel has the most subscribers? Who would you guess it is? Bieber? Rhett and Link? Maybe Epic Rap Battles of History? Give up? It’s actually PewDiePie. Wait, who? Yep, with 28 million+ subscribers, a Swedish live-streamer who specializes in play-throughs (with commentary of course) of the latest video games has the […]
  • Sky’s the Limit Challenge – JetBlue

    norcross
    15 Apr 2012 | 8:29 am
    To give away millions of True Blue points for JetBlue we created a sweepstakes called "Sky's the Limit". To enter all you had to do was tweet #TrueBlueJackpot or Like JetBlue on Facebook to add to the pot of points. (Facebook App & Microsite) Project completed while at Mullen.
  • Spot the Drop – Toshiba

    Stuart
    12 Apr 2012 | 12:53 pm
    To demonstrate how light and thin the new Toshiba Ultrabook was we created an interactive YouTube experience using notations. You can check out the full experience here. https://apps.facebook.com/spotthesetup/
  • BrandBowl 2010 & 2011 – Mullen

    Stuart
    4 Apr 2012 | 7:57 pm
    What if we could leverage the collective power of social media to engage with the biggest media event of the year? Agency: Mullen
  • Altruism or Anonymity?

    Stuart
    28 Mar 2011 | 11:35 am
    How do you create a movement without scale? You can’t. At least not in the traditional sense. Segmentation of media has rendered the concept of  a “movement” into a much more digestible (and achievable) concept. Hitting the “mainstream” has never been easier. How? After all, shouldn’t fragmentation hurt this process? Yes and no. Humans are […]
 
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    Blog

  • To guest blog or not to guest blog?

    9 Jul 2014 | 2:33 am
    Google has been warning webmasters about guest blogging for a while, but they are now seriously clamping down. However, guest blogging can still be used to create great content as part of your wider marketing strategy, if you follow a few simple guidelines
  • INFOGRAPHIC: Content Fracking – how to tap into rich new seams of content

    17 Jun 2014 | 9:31 am
    Ever wondered what content treasures might be lurking deep underground within your organisation? Content marketers are realising that they need to dig deeper in order to unearth the best content – but how do you do it?
  • How B2B made sense of Content Marketing for me

    30 May 2014 | 3:53 am
    As a new entrant to the B2B sector, I've learnt a lot fast. Most importantly (so far) that content marketing is more than just a couple of buzz words.
  • Vodafone campaign wins Gold in Best Of International Awards in Milan

    23 May 2014 | 2:04 am
    This week in Milan, Base One carried off one of the prestigious Gold ‘Best Of International’ awards for a great example of how an emotional approach was successful in raising awareness amongst CIOs for Vodafone’s combined fixed and mobile capabilities.
  • When are they going to brand the vote?

    22 May 2014 | 5:00 am
    Britain is gripped by election fever today, as millions turn out in the second biggest democratic exercise ever, also known as the European Elections. But before you vote, consider this...
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    Interval

  • Digital marketing: The snake that eats its tail

    Chris Bevolo
    26 Jun 2014 | 8:58 am
    The following is an excerpt from the upcoming book by Chris Bevolo, “Joe Public II: Embracing the new paradigm,” a strategic guide to digital and content marketing for hospitals and health systems. The excerpt is from the chapter “The digital marketing mindset.” The new book is scheduled for release in September 2014. There’s a reason I still call my firm, Interval, a healthcare marketing firm rather than a healthcare digital marketing firm, even though the vast majority of work we do for clients is digital in nature. Our focus, like yours, is to employ successful marketing…
  • Marketing automation: big promise, big challenge

    Chris Bevolo
    29 May 2014 | 7:01 am
    When I speak to healthcare executives about what I call the new consumer healthcare marketing paradigm – the shift from promotional mass advertising to digital and content marketing – I’m fascinated by the typical reaction. Most provide a nonchalant “yeah, yeah, that all makes sense,” followed by “but what’s the next big thing?” On one hand, I want to grab them by the lapels and shake them vigorously: “We’re still stuck in the old paradigm, struggling to appropriately adopt these new strategies and tools in an effective way, and you want to know what’s next?” But on…
  • Taking “horizontal” and “vertical” perspectives with digital marketing

    Chris Bevolo
    29 Apr 2014 | 12:13 pm
    The following is an excerpt from the upcoming book by Chris Bevolo, “Joe Public II: Embracing the new paradigm,” a strategic guide to digital and content marketing for hospitals and health systems. The excerpt is from the chapter “The digital marketing mindset” and outlines one of six key steps to achieving this mindset. The new book is scheduled for release in September 2014. As followers of my articles, books and podcast undoubtedly know, the team at Interval likes to make up new terms and definitions to help illustrate a point or phenomenon (“left-side of the menu”…
  • Moving beyond the O in SEO

    Chris Bevolo
    31 Mar 2014 | 4:55 pm
    Bevolo: I was at a conference recently, listening to a marketing consultant I’ve followed for years. When the discussion turned to the value of content marketing, someone in the audience asked him about the role of SEO in supporting marketing efforts. He responded, and I quote: “SEO? %&#@ SEO! Valuable content drives search results, not a bunch of tricks. Google changed their search page-rank algorithms about 120 times last year. You think you can stay ahead of that? No way. So %&#@ SEO.” While that’s a bold statement, it actually aligns closely with what we’ve been telling…
  • Our industry’s selfie problem

    Chris Bevolo
    21 Jan 2014 | 3:32 pm
    It seems that the “selfie” – the self-directed photo style that has come to dominate many social media channels, particularly among the teenage set – is causing a lot of handwringing among social commentators. For many, it represents the further plunge into self-absorption that the Millennial generation has been association with for a number of years (fair or not, the stereotype is widely applied to anyone under 30 years of age). Personally, I don’t mind the selfie. I’ve taken many selfies in my life, even before the advent of the two-camera smart phone made them so easy to take,…
 
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    Digital Examples

  • Beyonce teases the Fifty Shades Teaser Trailer

    21 Jul 2014 | 2:51 am
    Yesterday Beyonce (or, more likely someone at Team Beyonce) posted a teaser for the first trailer for Fifty Shades of Grey on her Instagram account.It ends with a version of Crazy in Love, which is the connection, but Beyonce is a great person for the brand to have to promote the film. In this weekend's FT it was claimed that '£4,000 can change hands for each mention of their product in the [a YouTube star's] video itself (it costs roughly the same for a shout-out on Twitter).'  Goodness knows how much Beyonce costs...
  • Stabilo's World Cup goals flipbook

    16 Jul 2014 | 4:12 am
    Very well done!
  • Heineken's @wherenext local discovery service

    16 Jul 2014 | 3:02 am
    This is a fun idea.If you want to know where is 'hot' locally, you can tweet @wherenext with your location - e.g. '@wherenext Chelsea' - and it will tell you places nearby which are being mentioned in social media.It also works on desktop or mobile through this site http://openyourcity.heineken.com/#/en-gb/wherenext/venues - see screen grabIt's a fun idea, but clearly it depends on the level of data being produced, which depends on the existence of people like me tweeting their social, food and drink experiences.It's also clearly game-able, and many of the most savvy venue owners…
  • Snapchat's Geofilters

    15 Jul 2014 | 8:15 am
    Snapchat is introducing lots of new features at the moment.  We've had Stories - including this World Cup #RioLive story sent to everyone's timeline on the day of the World Cup final - and now Geofilters.Geofilters are filters that can only be applied at certain places - so for a city (to create a 'Greetings From Asbury Park, NJ' style postcard effect), or for specific locations, like Disneyland, as shown on the video.Very smart, and you'd imagine brands with locations (McDonalds, Top Shop, cinemas, football clubs...) will be using this a lot by the time we get to Christmas.  &…
  • Selfies killed the autograph

    10 Jul 2014 | 2:09 am
    A great quote from Taylor Swift in her an article she wrote for the Wall Street Journal:"There are a few things I have witnessed becoming obsolete in the past few years, the first being autographs. I haven't been asked for an autograph since the invention of the iPhone with a front-facing camera. The only memento "kids these days" want is a selfie. It's part of the new currency, which seems to be "how many followers you have on Instagram."
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    Idaho Ad Agencies

  • Job openings at Davies Moore

    Brian
    16 Jul 2014 | 2:31 pm
    Our friends at DaviesMoore let us about two new job openings at their shop: Media Buyer DaviesMoore, a full-service marketing firm in Boise, is looking for a media buyer to work in a fast-paced, results oriented atmosphere. This individual will be detail oriented, possess strong communication and negotiation skills, working knowledge of excel and ideally have previous experience in a media related field. Experience with Strata Media buying software and Marketing Research a plus. Learn more about this position here. Note that applications are only being accepted through Friday, July 18th.
  • IdahoRadioNews: Eagle looks to soar by taking the low road

    donday
    10 Jul 2014 | 8:46 pm
    KKGL/96.9 The Eagle used to be one of the Boise market’s top-rated radio stations. Its mix of syndicated show Bob & Tom and classic rock from the 70s and 80s scored top marks with adult men – and even many women. But along the way, the station faltered. It cut back, retrenched and saw its ratings fade like a pair of stone-washed jeans. Wave upon wave of corporate consolidation seemed to diminish the station even further as it passed from Citadel to Cumulus. Ratings were so bad that during the 2012 fall ratings period, the station got beat in the morning drive by Mix 106…
  • New hire at Publicis Boise

    Brian
    9 Jul 2014 | 4:03 pm
    While we don’t hear much out of the Publicis Boise office, we did get word recently that they’ve added Bobby Kasper as Art Director. From their release about the new hire: At Publicis Boise, Bobby provides graphic design, concept development and file preparation/production for assigned accounts while supporting new business activities. His responsibilities also include assisting the Production Director in fulfillment of sales and marketing kits and materials. Prior to joining Publicis Boise, he worked at local design agencies and Boise State University Campus Services providing…
  • Client-side job opening: Associate Vice President for Marketing and Communications

    Brian
    18 Jun 2014 | 3:26 pm
    The College of Idaho in Caldwell has an opening for an Associate Vice President for Marketing and Communications. From the job description: The College of Idaho invites applications for a full-time Associate Vice President (AVP) for Marketing and Communications. The AVP is a member of the senior management team and is responsible for the strategic planning and direction of all marketing functions for The College of Idaho (C of I). The AVP is institutionally focused, providing support for academic departments, the offices of Admission, College Relations, and Events. The AVP serves as the…
  • Job Opening: Accounting/Media Administrative Assistant

    Brian
    23 May 2014 | 3:26 pm
    DaviesMoore in Boise has an opening for an Accounting/Media Administrative Assistant. From the job description: The primary area of responsibility for this position is to provide support and coordination in the accounting department, servicing all of DaviesMoore’s clients. This includes maintaining a high level of awareness and organization with client activities, detail-oriented management, and professional communication with key client and billing contacts as needed. The individual who fills this position must be driven and exemplify strong leadership qualities, as well as fit into the…
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    Marketing Java | Web. Social. Marketing.

  • An Intro to the Internet of Things

    Leia Schultz
    17 Jul 2014 | 8:45 am
    The evolution of technology in the past few decades truly has transformed the way we interact and do business. As a species, we have had to learn and keep up with the latest and greatest technologies to stay current and to stay savvy. There is nothing that has had greater impact on our lives than the Internet and its vast interconnectivity. Today, there is anticipation that the next level of…      Related StoriesSaving Face, One Comma At a TimeYelp’s Mighty Influence Being Challenged by Alternative SitesWebsite Wisdom: 8 Ways to Stay Ahead of…
  • 4 Tips for Gaining Repeat Customers

    Site Admin
    17 Jun 2014 | 8:00 am
    Customer service is essential for the survival of any business.  This is even more true of small businesses and start-ups as loyal customer base is needed both to grow and to succeed.  Economically speaking, you want your customers to return to your business again and again because it ensures that your business will continue to thrive.  Building relationships is important in all aspects of life and your business should be…      Related StoriesHow to Deal with Startup StressParting Notes on 2013Yelp’s Mighty Influence Being Challenged by Alternative…
  • How to Deal with Startup Stress

    Site Admin
    10 Jun 2014 | 8:00 am
    Stress is a fact of life.  It occurs when a certain situation puts a large amount of pressure on an individual’s life.  Sometimes, the amount of stress that is put upon a person can seem inescapable, which can bring about feelings of discouragement and defeat.  In fact, many people try to avoid stressful situations at all costs because they know all too well what happens when stress gets the best…      Related Stories4 Tips for Gaining Repeat CustomersParting Notes on 2013The Fast, the Furious, and the Delicious 
  • Yelp’s Mighty Influence Being Challenged by Alternative Sites

    Site Admin
    3 Jun 2014 | 11:00 am
    As the world’s population continues to spend more time online, the amount of content they share online will also increase.  Whether they share photos, music or even opinions, it is important to comprehend that sharing anything can have tremendous impacts–both positive and negative. There are many websites that allow you to cast your opinions or reviews on businesses and services.  Yelp, which is one of the most popular review sites,…      Related Stories4 Tips for Gaining Repeat CustomersSaving Face, One Comma At a TimeIs Your Website an Ancient…
  • YMCA of Boulder Valley Annual Campaign Drive

    Deb Kolaras
    10 Mar 2014 | 5:15 pm
    Alright, alright, first, a little back story. I began serving on the board for the YMCA of Boulder Valley beginning this year. I have quite an affinity for this place for several reasons, not the least of which is this was the place that served as the springboard for all our family has done with the sport of hockey. Some 14 years ago, I got a membership here, and my…      Related StoriesSmall Business Saturday Lesson: Be Awesome, Not AwfulGetting Involved and Giving Back 
 
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    Marketo Marketing Blog

  • 5 Reasons to Invest in Interactive Content

    Dennis Shiao
    21 Jul 2014 | 5:30 am
    Author: Dennis ShiaoThe first time I downloaded a white paper was in 2000. The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011. Since then, I’ve consumed more B2B content than I’ve read articles about my favorite sports teams or TV shows. As Mark Schaefer rightfully notes, we live in an age of content shock. There’s so much content produced every day (every hour, and every minute) that consumer attention is a scarce commodity.  You’re competing against everyone who sells similar products and services, but…
  • How to Double Your Marketing Team…WITHOUT New Hires

    Josh Hill
    17 Jul 2014 | 5:30 am
    Author: Josh HillWhen I first heard about marketing automation, I was running demand generation programs for an economic research firm. One year after I’d implemented it,marketing automation had saved me 1,832 hours across the entire team — the equivalent of one full-time hire. To give you a little background, I’d previously been working in sales, where I’d learned the importance of developing a relationship with your audience through educational, entertaining materials, rather than immediately delivering a hard sale. But going for a softer sell also meant that many…
  • 10 Blogs to Bookmark: Content Marketing Edition

    Maggie Jones
    16 Jul 2014 | 5:30 am
    Author: Maggie JonesMarketers love blogging, so it’s no surprise that there’s a huge number of blogs devoted to the art and science of all things marketing. Unfortunately, marketers with limited time on their hands (remind you of anyone?) are often intimidated by the sheer number of blogs to sort through. That’s why we’re compiling a list of our favorite marketing blogs — check them out, bookmark them, and let us know what you think! Rather than giving you everything at once, we’ll be laying them out 10 at a time, divided by topic. Up first? Content…
  • [Report] What Does Demand Generation Mean to You?

    Raymond Coppinger
    15 Jul 2014 | 5:30 am
    Author: Raymond CoppingerToday, B2B marketers have many core objectives – brand building, customer communications, multi-channel coordination…the list goes on. But regardless of what else your marketing strategy needs to accomplish, demand generation (the process of generating promising buyers for the sales team) probably tops the list. At Marketo, demand generation is deep in the DNA of the whole marketing team – it’s not only a high-level objective, but also an on-going set of activities by which our performance as a marketing function is measured. In short, we take it pretty…
  • The 3-Step Guide to Better Blogging

    Maggie Jones
    14 Jul 2014 | 6:50 am
    Author: Maggie JonesHaving a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. Today, blogs are practically required of companies who take their marketing seriously, and for good reason – they’re a relatively inexpensive, but highly effective investment of your money and time. A well-written, relevant blog can have a huge impact on your reputation within your industry, and your ability to connect with your customer-base. It also affects your company’s bottom line –…
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    Fletcher Prince

  • Important July dates

    Mary Fletcher Jones
    1 Jul 2014 | 6:16 am
    Sure, ANYBODY can tweet about the 4th of July. But how many people are going to talk about International Kissing Day? Or the Running of the Bulls in Pamplona?  They might get the Tour de France, sure, but the Palio? Nah, YOU got the Palio! You are going to OWN Twitter, my friend. Will they […]
  • Why bother with YouTube? The benefits of online video

    Mary Fletcher Jones
    23 Jun 2014 | 6:02 am
    I was asked to answer a Quora question about the benefits of YouTube. Here is my reply. You can read more specific details about the benefits of YouTube on the Fletcher Prince Slideshare account As you may know, YouTube has been around since 2005, and since then, there have been tremendous benefits to posting on […]
  • A Summer Book Bag for PR professionals

    Mary Fletcher Jones
    14 Jun 2014 | 6:57 am
    After what has got to be the snowiest winter ever, it’s finally here: summer. Well, not technically until next week. But I’m already in summer mode, aren’t you? Rehoboth, here I come! Do you read on the beach or by the pool? Here are some of my PR book recommendations. These are all enjoyable, as […]
  • Social media inspiration for June bugs

    Mary Fletcher Jones
    1 Jun 2014 | 6:07 am
    What? You don’t know what to blog about? You don’t know what to tweet about? Don’t tell me you don’t know what to FACEBOOK about! No worries, skippy. Here’s a list of can’t-miss conversation-starters for the whole month of June.  From the Smithsonian Folk Life Festival to Fortune’s 500 list, to the World Cup and […]
  • The ones that got away…

    Mary Fletcher Jones
    14 May 2014 | 5:11 pm
    You know, in this business, you don’t land every single client. Even if you are Fletcher Prince. Gasp! Truth. You have to fish a lot and bid a lot and write all kinds of proposals and it often goes nowhere. Heck, I bet I have lost at least half the jobs I have bid on. […]
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    Sparks

  • What healthcare marketers can learn from Heineken

    Eric Brody
    14 Jul 2014 | 6:08 am
    Big insights, ideas and lessons learned can (should) always be found by looking outside our categories. Case in point for healthcare marketers, here’s a good article from the President and CEO of Heineken on fastcompany.com – How Heineken Discovered Its Niche In An Overcrowded Market. If you don’t have time...
  • Healthcare brand marketers: what is your “10%”?

    Eric Brody
    22 Jun 2014 | 6:58 pm
    What is it that makes one healthcare brand stand out more than another? Let’s assume for a moment that your neighboring healthcare systems and hospitals focus on the same service lines, deliver similar outcomes, possess equal technology prowess and amass the same number of awards.  So beyond the 90% of...
  • Healthcare system and hospital marketers: who you’re really competing with

    Eric Brody
    16 Jun 2014 | 6:40 am
    Your traditional industry boundaries have dissolved. Sure you’re competing with other service area healthcare systems and hospitals.  And new “health” care providers – both real and virtual – like Walgreens (Healthcare Clinic), Nike (Fuelband), Apple (HealthKit)  and the many other technologies that put your health at your fingertips. But from...
  • Healthcare Innovation: Changing the Delivery of Care

    Diana Liaw
    13 Jun 2014 | 5:01 am
    Recently, I attended a fantastic webinar on healthcare innovation featuring speaker Dr. Sam Basta, Sentara Healthcare, who gave an overview/analysis of the new technologies and innovative healthcare systems that are changing the way healthcare is being delivered. As Dr. Basta points out, technology is moving at an unprecedented pace, drastically changing...
  • Healthcare marketing tips from GE CMO

    Eric Brody
    29 May 2014 | 10:12 am
    At the recent annual Business Marketing Association meeting, GE CMO Beth Comstock spoke about the importance of telling the story of their brand to create more long-term value and to drive sales. Three key points from her talk about b-to-b marketing (very relevant to healthcare marketing): 1. It’s important to have...
 
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    Marketing Donut feed

  • Getting to the top of search results

    guestblogger
    21 Jul 2014 | 3:23 am
    Let’s be honest, running your own business can be a nightmare sometimes and, inevitably, the biggest challenge is prioritising what’s important and what can wait. When the inbox starts to overflow, it can be easy to simply set aside tasks that are deemed non-urgent for a later date and, for many, online marketing fall into this category. But I’ll let you into a secret: clients (along with service providers, staff, suppliers, and so on) will never stop throwing curveballs. You will, however, learn to manage them with greater efficiency. But the fact is that organic online marketing…
  • Pay growth slumps while employment peaks

    18 Jul 2014 | 8:58 am
    According to the Office for National Statistics (ONS), in the three months to May UK unemployment fell by 121,000 to 2.12m – its lowest level in almost six years. This follows earlier welcome news about the UK economy in the first three months of the year, when the unemployment rate fell from 6.6% to 6.5%. The total number of unemployed claiming Jobseeker's Allowance in May fell by 36,300 to 1.04 million. The UK employment rate now stands at 73.1%, with some 78% of men and 68% of women in work. The ONS said more than 4.5m people were now self-employed, the highest tally since records began…
  • Small firms' compliance costs continue to rise

    18 Jul 2014 | 8:57 am
    The Forum of Private Business (FPB) says that despite repeated government promises to reduce red tape and the time and money required to keep track of regulatory changes, the average UK SME annual compliance bill in 2014 rose to £713, ahead of the inflation rate. Research carried out by the organisation estimates total UK business compliance costs of more than £19.2 billion in 2014 – a 4% increase on the 2013 figure. Micro firms (those with nine employees or fewer) have been hit hardest, with their average annual compliance bills equalling £164 per employee – seven times more than for…
  • Staff value colleagues and credit over pay

    18 Jul 2014 | 8:56 am
    A study published recently by the Association of Accounting Technicians (AAT) suggests that "relationships with colleagues, self-worth and nature of the job" mean more to UK workers than the size of their take-home pay. Of the 2,000 employees polled, 80% said they would "turn down a big salary increase if it meant working with people or in an environment they didn't like". AET chief executive, Mark Farrar, said: "The results show that when it comes to [workplace] happiness, money is far from the key driving factor for most of us. "Life dictates that we earn as much as we can to maintain or…
  • UK firms lose £22bn a year to fraud

    18 Jul 2014 | 8:54 am
    UK small and medium-sized businesses are losing more than £22bn a year as a result of fraudulent transactions. That's the sobering claim made by Sage Pay in Payments Landscape Report, its in-depth study of payments industry trends. According to the report, more than 40% of UK businesses have experienced fraudulent activity in the past year, with average loss equalling £4,515. Yet 39% of businesses don't spend anything on fraud prevention measures, while 21% don't know which fraud prevention tools they use and 42% are unsure if they comply with Payment Card Industry Data Security Standards.
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    Direct-Response Copywriter Tom Trush | Marketing Tips and Strategies for Professional Service Providers

  • 8 Items That Make ‘Dangerous’ Ads Deliver Leads

    Tom Trush
    30 Jun 2014 | 10:23 am
    I recently asked my subscribers for frustrating ads to transform for an upcoming project. In addition to receiving several ads, I heard a few stories about actions people took in the hopes of generating more responses. I love these types of stories. After all, so often you hear about entrepreneurs and executives who run an ad a time or two and then stop because it didn’t generate leads — which is why success stories always seem so sweet. So let me share with you one of my favorite tales of triumph (at least as it relates to ad response) … Ernest Shackleton was an Irish-born,…
  • How to Win Attention From Distracted Prospects

    Tom Trush
    22 May 2014 | 3:14 pm
    Imagine looking into a forest where all the vegetation is completely still, except for one tree that sways back and forth as if guided by an invisible force. Where do you focus your attention? On the tree, of course! That’s your unconscious mind at work. It filters out millions of bits of information to direct your attention to disparity. This is one reason I stress being different when marketing. Your mind’s natural tendency is to direct you toward differences. So why not use this trait to your advantage? When done well, your marketing is the swaying tree — and often the first…
  • These Mistakes Cause You to Overspend on Marketing

    Tom Trush
    14 May 2014 | 6:51 am
    Let’s say you have one day to either run a full-page color or half-page black-and-white ad in your local newspaper (whose audience includes potential prospects). Which would you choose? Before making your choice, let me tell you about a client who faced an almost identical decision. You see, he was running a full-page color ad once a week for several weeks a row. Disappointed with the response, he asked me for suggestions. So I proposed he change the format, eliminate color and slash the ad size in half. In effect, I suggested he cut his costs and create a smaller ad that was less visually…
  • How to Create Positive Positioning in Your Prospects’ Minds

    Tom Trush
    7 May 2014 | 6:44 am
    As I sit at my desk today, my heavily blistered feet and sore legs keep reminding me of last weekend’s adventure. You see, I spent Saturday running/hiking the Grand Canyon from the South Rim to North Rim and then back again. The roughly 20-hour, 46-mile trek gave me time to process several new ideas. When you’re alone with your thoughts, your mind can accomplish incredible feats. Don’t you agree? Well, if you ever analyze your mental conversations, you’re likely aware of tip that can help you write better marketing materials. The fact is, people don’t argue with themselves. (Can you…
  • What Not to Say When Marketing

    Tom Trush
    10 Apr 2014 | 2:36 pm
    While recently critiquing a few marketing pieces for a client, I was startled by a strange language style. It wasn’t that the words were vulgar. Or even that they were wrong. The problem was that I couldn’t imagine the client using the language in a conversation. Remember, marketing is just an extension of a one-on-one discussion. The only difference is — depending on the medium you use — you’re sharing an identical message with multiple people. Look at your last written marketing piece. Would you use the same words while speaking with a prospect? If you wouldn’t say…
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    9 INCH MARKETING

  • The ONE Thing You Need to Stop Doing to Become a Great Communicator

    Stan Phelps
    17 Jul 2014 | 1:41 pm
    This post was originally posted on Forbes The ONE Thing You Need to Stop Doing to Become a Great Communicator Caroline Kennedy was making a run for the US Senate in 2008. The daughter of the late President John F. Kennedy was a front runner to represent […]
  • Starbucks Teen Barista Rebukes a Customer By Defending a Mother’s Right to Breastfeed

    Stan Phelps
    9 Jul 2014 | 6:05 am
    This post was originally published on Forbes.com: It’s Wednesday morning in Ottawa, Canada. Julia Wykes is out shopping with her 5-month old son. She decided to visit the Starbucks on Trainyards Drive. According to Monica Beyer at the website She Knows, “She’d planned on getting a drink to go, but her […]
  • Three Marketing Lessons in Lagniappe from the New House Whip Steve Scalise

    Stan Phelps
    3 Jul 2014 | 7:29 am
    This was originally posted on Forbes: Three marketing lessons in lagniappe from the new House Whip Steve Scalise A month ago Steve Scalise was an obscure member of the rank and file in Congress. Two week ago he made the successful ascent into the Republican leadership.  The five-year representative from the […]
  • There is no such thing as just meeting expectations. An interview with Stan Phelps at the Customer 360 Symposium

    Stan Phelps
    20 Jun 2014 | 8:30 am
    This interview was originally posted on Ashton Media. It contains a question and answer session where Mark Abay and I speak about customer experience at the Customer 360 Symposium: The psychology of the customer journey Mark: Stan, in your presentation, you focused on the psychology of the customer journey. Tell us a little bit […]
  • Be kind whenever possible. It is always possible.

    Stan Phelps
    18 Jun 2014 | 10:24 am
    Be kind whenever possible. It is always possible.-Dalai Lama I love this quote by the Dalai Lama. It gets to the heart of exceeding expectations. It’s always possible to find ways to do MORE. Why not seek out ways to be kind. Figure out how to demonstrate […]
 
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    Chief Marketer

  • 12 Tips for Better Responsive Design

    Chief Marketer Staff
    18 Jul 2014 | 2:36 pm
    By Andre Lejeune The future of email marketing lies in the ability to adapt to your surroundings. More than half of all emails are opened on mobile devices, a proportion that will continue grow in the years ahead. Meanwhile, at least 50% of your mobile audience will close or even delete an email that isn’t optimized for their viewing. The solution for email senders is responsive design—a set of techniques and principles that includes media queries, fluid layouts and images, and customized copy that make emails suitable for both desktop and mobile devices. Responsive techniques allow…
  • The Impact of Internet of Things on Data and Marketing

    Jonathan Moran
    18 Jul 2014 | 2:25 pm
    So is the “Internet of Things” another buzzword to put in the bank? Is it a better buzzword than omnichannel, hyperconnectivity or SoLoMo?  It’s not as catchy, but the concept is definitely here to stay.  The fact that all sorts of electronic digital devices are emitting all types of data, from behavioral to maintenance to productivity metrics – and are reporting back to brand headquarters on device effectiveness  is a good thing.  Embracing digital data collection is imperative for marketers. But why – what will brands get from this data and more importantly, how will it…
  • Lead Generation: DIY or Outsource?

    Chief Marketer Staff
    18 Jul 2014 | 2:06 pm
    By Frans Van Hulle Lead generation is undeniably founded on technological solutions, and the efficiency of your implemented solutions will define how successful you’ll be in acquiring customers. Developing and implementing lead gen technologies can be incredibly time-consuming, especially if you aren’t specialized in certain fields. Thankfully, there are many external companies that offer certain services to empower your lead generation. Then again, your organization may be tech-savvy enough to do quite a few things in-house. To make the decision on whether to outsource or DIY,  let’s…
  • Connecting Great Creative and Measurable Tactics

    Beth Negus Viveiros
    18 Jul 2014 | 12:13 pm
    Years ago, the Saturday Night Live character Fernando was fond of saying “It’s better to look good than to feel good.” Of course, today’s marketing campaigns can’t just look good. They need to prove themselves with creative that leads to measurable results. “In many ways, creative and measurement are inextricably linked and they truly rely on each other,” says Scott Trobaugh, concept director at B2B agency Godfrey. “You must have good creative to stand out, and it is vital to measure how well that creative is working.” “Great creative isn’t something that wins an award,…
  • Chief Marketer Listline July 21

    Casey McClay
    18 Jul 2014 | 11:58 am
    Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: New list to market in past 7 days Exclusive to list manager Data card quality score 85 or higher on NextMark Data card publicly available online .Net Developers Journal Subscribers Business Email ListThis subscriber file includes developers, programmers and IT and corporate management in the computer, financial, electronic and web services industry.Universe: 30,984Price: $300/MSegments: Business/industry type, gender, geography, job function or titleContact: Reach…
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    Millennial Marketing

  • Motor Industry Capitalizes on Facebook’s Sharing Power

    Julie Ray
    18 Jul 2014 | 10:03 am
    In today’s increasingly technological society, many industries are integrating social media strategies within their marketing campaigns. Subsequently, GfK research has revealed that, in 2013, “38% of consumers said they would consult social media before making their next car purchase while almost a quarter (23 per cent) use it to communicate their purchase experience.” According to social media statistics, the German motoring manufacturer BMW has the biggest Facebook Page in the automotive industry. The marketing success of BMW’s Facebook Page can be directly linked…
  • What Golf Can Learn from Millennial Runners

    Brendan Shaughnessy
    15 Jul 2014 | 8:30 am
    Whether you’re flipping through channels on TV or looking up the score to your favorite team, it’s no secret that the world of sports is exploding. Professional teams are signing billion dollar TV contracts, colleges and universities are launching their own networks, and people are trying new recreational sports and activities. However, it is becoming increasingly clear that one of the most popular “gentleman’s games” is not all that popular with millennials. Although golf is a popular sport worldwide, golfers are getting older with 83% of Americans who have played 18 holes in the…
  • The Value of Meaningful Experiences & Shareworthy Content

    Adam Van Paris
    10 Jul 2014 | 9:47 am
    Ok, so you have to admit that getting a retweet, like or mention via social media from your favorite brand gives you a little jolt of excitement, right? Of course. So imagine what it would feel like if your favorite brands actually took an action further than the social space. Today, the brands that are marrying the digital and physical world are doing just that. And, they are winning with millennials because of it. Lessons from a Local Business Gina Reardon, co-owner of Catering by Design in Kansas City, is an example of someone who acknowledges the importance of merging these two worlds.
  • Kraft Reinvents Itself to Appeal to the “Millennial Mindset”

    Jeff Fromm
    26 Jun 2014 | 11:13 am
    Jalapeno-flavored Philadelphia cream cheese.  It has a peppy kick, is slightly tangy and, of course, rich and creamy.  Is your mouth watering yet?  This bold new flavor is one of the new flavor offerings introduced by Kraft this year. As a push to reach more millennial consumers, Kraft is in the process of reinventing their brand by focusing more on digital and social media and offering products that provide an exciting flavor adventure at an affordable price. Millennials shop, buy and eat differently and are leaving their mark on the food retail industry (for more info about millennial…
  • 7 Millennial Marketing Lessons From Share.Like.Buy.

    Cherryh Butler
    23 Jun 2014 | 1:07 pm
    Marketing and research executives gathered last week at the offices of TIME Inc in New York City to learn more about the latest millennial consumer trends that will impact brands in the next 12 to 18 months. Here is a recap of some of the bigger themes covered by the experts: 1. Webbounding Stephanie Sladukus, publisher of People StyleWatch, introduced a new concept called, “webbounding”. Consumers are no longer just “showrooming,” a term used by non-millennials to describe when people shop at a brick-and-mortar store but then go online to find a cheaper price.  Research is now…
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    FeedBlitz News

  • FeedBlitz: Rewind the Week – App Edition

    Eleanor Pierce
    17 Jul 2014 | 8:50 am
    I had a realization while looking at photos taken on a recent cross-country road trip to Oregon. There were typical “standing happily next to road sign” photos, some “standing looking not-so-happy next to cars loaded down with luggage” photos, and, I’m ashamed to admit, more than one photo of me and my 19-year-old niece standing (or sitting) side by side, both staring at our iPhones. I guess you could say we’re both addicted. I’m not rude about it—at least, I don’t think I am. I don’t keep my phone on the dinner table. I don’t glaze over and scroll through my phone when…
  • The Real Truth About SEO Success

    Simon Ashton
    15 Jul 2014 | 12:32 pm
    Let’s be honest, on the ladder of trustworthiness, search engine consultants fall somewhere between lawyers and members of Congress. But nobody seeks us out at parties for our stories or makes Netflix shows set in the world of SEO. No, instead you have two choices when it comes to SEO. You’re either the nerdy Poindexter, sitting alone at his computer, muttering about meta descriptions and H1 tags, or worse, a snake oil salesman, promising the world that if you’ll just spend thousands of dollars on some magic formula that never quite seems to be finished, you’ll win the Internet.
  • FeedBlitz: Rewind the Week – Food Edition

    Eleanor Pierce
    10 Jul 2014 | 1:29 pm
    By Eleanor Pierce One of the things I find most exciting about this time of year is farmer’s markets. See, I live in Central Oregon, where the High Desert climate limits the growing season, so these open air markets are really a summertime affair. And from the first local strawberries to the last of the summer corn, they just make me happy. And honestly, so do some of the other not-so-healthy foods of summer, from snow cones to burgers and brats. I guess I’m just an incorrigible foodie. So naturally, while I was rounding up a few of my favorite news items for this week’s FeedBlitz:…
  • Social Media Crisis: Stand Up to Your Critics

    Ann Marie van den Hurk
    9 Jul 2014 | 2:30 am
    By Ann Marie van den Hurk When Honey Maid released an ad touting their #thisiswholesome campaign in mid-March 2014, they joined other brands such as Cheerios and Chevrolet in showing the diversity of American families today. They also joined those brands in having to manage a social media crisis. These brands are reflecting the changing face of American families. Families which no longer resemble the ideal put forth in Norman Rockwell’s Thanksgiving paintings. In a New York Times article from the fall of 2013, it was pointed out that, “Families are more ethnically, racially,…
  • Feedblitz: Rewind the Week – July 4th Edition

    Lindsay Bell
    4 Jul 2014 | 3:24 am
    By Lindsay Bell What started out hopeful soon turned into a rough week for the good ol’ USA. Americans are finally beginning to embrace the world’s most beautiful game, football (or soccer, depending on your land of birth!) but despite the newfound enthusiasm, and after a fight to the end against Belgium, the U.S. team was knocked out of the World Cup on Tuesday. There have definitely been some sad faces around these parts, plus some hilariously creative and heartfelt online tributes to goalie Tim Howard, who played the game of a lifetime. Fortunately, there’s a bright light…
 
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    HB

  • “Who’s gonna pay for what’s inside my brain?” A chat with Matthew Gustavsen

    Justin Hastings
    21 Jul 2014 | 8:10 am
    The HB Interview Series re-introduces HB employees to our audiences. Here, we’ll learn about the lives of each HBer, how they landed in their current career trajectory and their thoughts on the industry. Justin Hastings, Interactive Strategist at HB, conducts all discussions. Matt Gustavsen is a Creative Strategist at HB. He’s a Massachusetts lifer who grew up on the south shore and went to school at UMass Dartmouth. Matt shared time with me to discuss his upbringing and how he became a designer. Justin: Tell me about growing up in Braintree. What filled your time? Matt: Life was 90%…
  • H2H PR – Haven’t We Always Been Doing It?

    Catherine Ahearn
    10 Jul 2014 | 12:47 pm
    Recently, B2B and B2C public relations have had some human company. Human-to-human (H2H), lately one of the industry’s favorite phrases, is now everywhere and it’s gotten there fast. But how people are using it and what it really means don’t seem to be in line. The two main public relations categories, B2B and B2C, serve to create specificity and clarity when PR professionals describe their tasks and responsibilities. Each segment has its own audience, goals and messaging; differentiating between them allows for more efficient communication between professionals, their potential…
  • Top 5 Things I Learned from the Watergate Break-In

    Chuck Tanowitz
    8 Jul 2014 | 11:00 am
    What if Bob Woodward and Carl Bernstein needed to fight for clicks? Would they have had to break their Watergate stories into a series of listicles? Would that make for better journalism? Listicles are, of course, the legacy of Buzzfeed, which has turned itself into a social media click machine, and clicks are the currency of the journalism world today. Or, at least that’s what I’m repeatedly reminded by journalists who tell us at HB Agency that if a story can’t get clicks, they’re not interested in writing it. The New York Times also realizes this, having done its own exhaustive…
  • Seeing is Acting: Showing the Story of Global Warming

    Catherine Ahearn
    30 Jun 2014 | 6:34 am
    We hear about climate change every day, but it’s not something we often notice in the world around us. However, in a recent episode of Cosmos: A Spacetime Odyssey, Neil deGrasse Tyson communicated about the issue in a new way, using visual representations of society’s current impact on our climate. To be fair, there have been many attempts to depict climate change through art, graphs or futuristic films. But an overwhelming majority of these representations have had one, detrimental thing in common: forecast. They predict, they speculate responsibly and they ignore the right here and…
  • HB Agency Announces Executive Promotion and PR Team Growth

    HB Agency
    30 Jun 2014 | 6:25 am
    Newton, MA – June 30, 2014 – HB Agency, a Boston-based integrated marketing agency specializing in high technology, energy and sustainability, and medical technology, has promoted Dawn Sullivan to senior vice president, public relations. HB continues to grow agency-wide; Sullivan’s promotion helps meet client demand for more integrated services within and beyond their public relations and content marketing programs. She will work across teams to define creative storytelling opportunities and lead elements of HB’s business development initiatives. A veteran PR practitioner and…
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    Shawn D. Wallace - Online Marketing Strategist & Business Visionary Coach

  • What Most Business Owners Are Doing Wrong

    Shawn Wallace
    17 Jul 2014 | 11:42 am
    In a previous blog post I discussed why most business owners are actually HURTING their customers by not making it very clear what options those customers have.Hopefully it sank in.If not, let me get a little deeper today. My philosophy comes stems from what is called “preeminence”, which Jay Abraham coined many moons ago.This philosophy essentially states that it is your utmost duty and responsibility to do everything in your power to help the customer or client you’re trying to serve accomplish the goal they’re trying to reach.When put into practice, it is one of…
  • Welcome To The SDW Community

    Shawn Wallace
    15 Jul 2014 | 2:26 pm
    Hey there… I just wanted to take some time from behind the computer and cut a quick video for you to say thank you for signing up for my news letter where I’ll being sharing with you how I can help you to implement a completely automated sales funnel in your business to generate a 5 & 6 figure incomes. Click Here To Grab The Report How To Leverage The Right Business Model For You. Talk soon,
  • Are HURTING Your Customers by Not Selling To Them More Often?

    Shawn Wallace
    2 Jul 2014 | 3:40 pm
    By the time you’re done reading this email, one of two things is going to happen.1) You’re going to love me2) You’re going to hate meI guess we’ll find out.I’m about to unveil a truth to you that you’ve most likely never thought about before. It’s one most business owners haven’t realized, and it’s costing them enormous amounts of money. Here it is.Right now, at this very moment, you are HURTING your customers by not selling to them more often.Let me explain.When a customer or client comes to you, they’re coming to you for a…
  • Ultimate Way To Leverage A Profitable Online Business Model

    Shawn Wallace
    1 Jul 2014 | 10:10 pm
    Imagine how well YOUR business would grow if you learned how to leverage the internet to properly to generate sales on demand with just one of these business models to choose from weather it is Affiliate Marketing, Info Marketing or Creating Your Own Products. Imagine if you really spent time to do the 5 steps ( just one of my mentors Tracey mention in this video above). Step 1: Decide if you REALLY desire to be your own BOSS. Step 2: Find a mentor in the area of online business you are interested in building. Step 3: Do as instructed by a mentor. FOLLOW DIRECTIONS Step 4: Construct…
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    InfoProduct Marketing Insiders Tips And News

  • Turn What You Know Into Money

    Jeff
    3 Jul 2014 | 1:08 pm
    Did you know that one of the best, fastest and most effective ways to start your own business online and bring in massive profit is sitting right under your nose? Actually, to be more accurate, it's sitting right between your ears…all you have to do is understand how to turn your knowledge, experiences and interests into useful how-to, information products. It's as simple as taking your knowledge about raising kids into a short report or ebook for other parents embarking on this highly emotional, high stakes game called parenting. Or, you have gone through an exceptionally…
  • Happy Canada Day! Enjoy The Party…

    Jeff
    30 Jun 2014 | 12:46 pm
    As Canadians, pride in our country, history and land is perhaps not very obvious to those from other countries. True, we don't beat our chest, flaunt our greatness or always opt for the biggest pomp and ceremony…ours is an understated, but deeply held pride, like someone who is strong and silent but confident in their own skin. Often, being a relatively young country, full of diversity, spread out with our largest cities quite distant from each other…it's very probable that many of us take our own greatness for granted.  For that, we must take the blame. So, another…
  • Where Do You Search Online?

    Jeff
    30 Jun 2014 | 12:32 pm
    Like it or not, Google has OWNED search online for the last decade (the beta version of Google Search came out in 1999 for you history buffs, two years AFTER Yahoo refused to buy Google for $1M – ouch!) But are things changing around search? I've noticed that I do more searching now outside of Google… Twitter search for trending stories, news, to find groups of like-minded people to share things with and locate everyone from my idols to possible partners and customers…yes, there is Google Plus, but it's not the same Facebook search for communities, joint venture…
  • How To Hire An Ebook Cover Designer

    Jeff
    22 Jun 2014 | 5:47 pm
    I get asked quite often why someone should pay $60, $80 or even above $100 for ebook cover graphics from a professional ebook cover designer when they can find someone on Fiverr or other discount freelance sites for $5-$20 that "claims" they can do the same job. I've contracted dozens of ebook covers and site graphics, I've always had better results using a professional ebook graphics person. I typically have them work up various 3d covers, a flat cover page for the ebook itself, some banners that match as well as various course and video graphics for upsells. With…
  • 4 Most Important Tips To Writing Your Hot Selling Non-Fiction Book

    Jeff
    11 Jun 2014 | 6:10 pm
    Now that it is so easy to write and self-publish your own ebook or book, it becomes more important than ever to understand what will make your book sell instead of being lost in the crowd. The power as a self-publisher is clearly in your hands which means if you master these 4 tips you can not only watch sales of your book roll in but you can collect a much higher percentage of profit on each copy sold. 1. Focus On Emotional Transformation I bet you have never thought that the key to top selling  non-fiction books is targeting emotional life transformations.  Even the most mundane…
 
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    Right Source Marketing » Blog

  • Believe the Hype: Why Your Business Needs Marketing Automation

    Will Davis
    25 Jun 2014 | 3:29 am
    Having lived through the unprecedented growth of the CRM software category, I never thought I’d see another category of marketing software reach similar levels of such frenzied adoption, but just this one time, maybe I was wrong. I spend my days advising companies on marketing strategy, and in particular, on the use of marketing technology platforms to drive business growth. Based on that experience, I can say that I’ve seen more companies evaluate and deploy marketing automation in the past 12 months than in the previous five years combined. In fact, Sirius Decisions predicts that 50…
  • Transformers Can Save the Day — and Your Content Marketing

    Yvonne Lyons
    11 Jun 2014 | 11:11 am
    When my son was younger, he had toys called Transformers. They were cars, trucks, and airplanes that, when in a perilous situation or when the underdog was in need of help, could transform into an ultra-powerful robot dude with all kinds of cool powers who could squash bad guys and save the day. Pretty awesome, especially if you are a five-year-old boy. As I search for a content marketing manager/editor for Right Source Marketing, I am realizing that what I need is really a content marketing Transformer: A person who may look like other marketing professionals, but can transform into someone…
  • How to Make Content Marketing Your Recruiting Machine

    Mike Sweeney
    30 May 2014 | 8:07 am
    Ask any growth-minded entrepreneur, and he will tell you that people are the lifeblood of his business. Dig a little deeper, and that same entrepreneur will tell you that hiring, retaining, and motivating great people is one of the most difficult — and at the same time, most rewarding — facets of growing a business. So why is it, then, that all the buzz surrounding content marketing seems to focus on business-to-business lead generation and customer acquisition programs but doesn’t ever seem to extend to using that same content marketing know-how to recruit the best candidates? In…
  • Why You Need an Editorial Meeting for Your Content

    Yvonne Lyons
    2 May 2014 | 8:04 am
    So you’ve made a content marketing plan, recruited subject matter experts and internal writers, and managed to get buy-in from stakeholders. You’ve brainstormed lots of ideas for content, put it all in an editorial calendar that extends all the way through the end of the year, and now your content machine is rolling. But how do you keep it moving and on track,with so many other deadlines and priorities on your plate? Content marketing involves a lot of moving pieces. And whether they are on your marketing team or spread throughout your company, there are probably a lot of people to…
  • How to Use Research to Take Content From Flimsy to Fabulous

    Emily Gaines Buchler
    23 Apr 2014 | 7:32 pm
    We’ve all encountered blog posts that lure us in with an enticing headline but fail to deliver anything of substance. These posts aren’t worth the five seconds they take to skim. The same holds true with some eBooks, white papers, case studies, and emails. They can come across as insightful on the outside, but the content inside lacks depth. As a content marketing writer and someone who does a good amount of editing, I have low tolerance for content churned out like a commodity on an assembly line. It clutters the communications pipelines and leaves out a crucial but often overlooked…
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    High-Tech Communicator

  • 6 Ways to Ensure that Your Customers Will Trust Your Content

    Cheryl Goldberg
    20 Jul 2014 | 11:26 am
    “Content, content everywhere, but not a drop to drink.” Today’s B2B content marketing scene can be summed up by this riff on the old saying. What I mean is that there’s a surprising gap between B2B marketers and their customers when it comes to content. Modern marketers know that that today’s buyers want to do their homework by doing online research on their problems and possible solutions before contacting a vendor. That’s why 93% of B2B companies are turning to content marketing, according to the Content Marketing Institute’s 2014 Content Marketing Survey.   Yet…
  • 9 Facts You Should Know about Using Social Media for B2B Marketing

    Cheryl Goldberg
    14 Jul 2014 | 9:28 am
    Marketers need facts to make the right decisions—especially when taking advantage of less-charted tools such as social media. But I’ve found that while lots of research is available about social media, it’s often not organized in a way that tells a story that’s useful for B2B marketers. I’ve sorted through a number of recent research reports and pulled out conclusions that are particularly relevant to B2B marketers. 1.       The vast majority of B2B marketers take advantage of social media 80% of business executives said social is “important”…
  • The Case for Use Cases and Case Studies

    Cheryl Goldberg
    6 Jul 2014 | 11:23 am
    In my blog series on finding the best content tactic for the job, I’ve talked about print, video, as well as eBooks and white papers. Now I’ll talk about two tactics you can use to tell compelling stories about your product: case studies and use cases. Use Cases Help Customers Visualize How They’d Use Your Product When does a realtor know that their client is ready to buy a house? When they sit down on the sofa in the living room and start talking about where their friends will congregate during a dinner party or when they pull up a chair at the kitchen table and start talking about…
  • eBooks Versus White Papers: Which is Best for Enhancing Awareness and Consideration?

    Cheryl Goldberg
    22 Jun 2014 | 5:28 am
    Over the past couple of months, I’ve done several eBook projects and longer white papers of 4,000 to 6,000 words. The goals and specifications for these projects were remarkably similar. Both were to be used in the awareness phase of the buying cycle. Neither piece was to be specifically product centric. Rather they were both meant to educate and persuade the reader to reach a particular conclusion. As I embarked on my series of posts on when to use what content tactic, (Is Your Favorite Content Type Dead?  When Does Print Trump Online Content?  When Do You Absolutely Positively…
  • When Do You Absolutely Positively Need Video?

    Cheryl Goldberg
    16 Jun 2014 | 6:02 am
    At a recent discussion sponsored by my local American Marketing Association (AMA) chapter, some of the younger attendees expressed a strong preference for video content rather than text. “Who wants to sit there reading long documents,” one young woman explained. “I’d rather watch video.” Now I watch as much TV as the next person and appreciate the virtues of video. But I when it comes to consuming marketing content, I far prefer reading print to sitting through a video. I want the option of skimming the headlines and skipping to just the content I need. Which leads me to ask,…
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    Multichannel Magic by Debra Ellis

  • The Secret Ingredients in Every Successful Company

    Debra Ellis
    11 Jul 2014 | 9:47 am
    Founders of successful companies are often asked the secret to their success. Their answers are dependent upon the individual’s area of expertise. Those with a marketing background credit explain how their marketing strategy launched the company. People who come from a service background tout exceptional service as the catalyst for growth. Both are right. A combination of solid marketing and quality service is a requirement for successful companies. A company doesn’t have to have top-notch marketing and service to be successful. Great marketing can ease the pain of less than stellar…
  • 5 Distractions that Keep Companies from Solving Real Problems

    Debra Ellis
    7 May 2014 | 11:02 am
    Change is mandatory for corporate growth. Everything in the business has to evolve for a company to remain competitive in an ever changing marketplace. Management, team members, systems, policies, and processes have to adapt to new realities. Today’s issues cannot be resolved by yesterday’s solutions. Problems facing companies today are multidimensional and challenging. Seeking solutions begins with problem identification. If you cannot clearly identify problems, it is impossible to create successful growth and profitability strategies. Digging deep to find cause and effect is hard work.
  • 5 Secrets to Email Marketing Success for Small Business

    Debra Ellis
    1 Apr 2014 | 11:51 am
    Email marketing is the best kept secret in small business. Even though it is one of the most effective and affordable ways to stay in touch with customers and prospects, there is hesitancy about using emails to their fullest potential. When asking clients why they don’t start or ramp up email marketing campaigns, the answers are remarkably similar. They are lack of time, fear of being considered a spammer, and not enough skills. The three top issues are easily remedied. Email service providers (ESP) have streamlined the process with templates and automation that allows small business owners…
  • Growth Hacking – Sustainable Strategy or Marketing Hype?

    Debra Ellis
    31 Mar 2014 | 9:00 am
    Very few buzzwords stimulate the strong feelings and controversy associated with growth hacking. Every company needs sustainable growth to be successful. The idea that you can “hack” growth is alluring to some and offensive to others. Growth hacking sounds a lot like “overnight success” to people working diligently to grow their company. They know that it takes years of preparation and hard work for most overnight successes to land in the spotlight. Sean Ellis coined the term “growth hacker” in 2010. He defines a growth hacker as “a person whose true north is growth.” This…
  • Google Field Tests a Gmail Change that’s Good for Marketers (Maybe…)

    Debra Ellis
    28 Mar 2014 | 10:21 am
    Google is quietly testing a change to Gmail’s Promotion tab. The field test announced this week gives users the option to view incoming messages in a list or image format. The image format view has a Pinterest feel and gives marketers the ability to snag attention with great graphics. The example shared by Product Manager Aaron Rothman on the Gmail blog looks like this: Source: Gmail Blog Explaining the change, Rothman says, “Promotional mail has a lot of images, from pictures of snazzy new shoes to photos of that rock-climbing gym you’ve been wanting to try. But right now, those images…
 
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    Social Media B2B

  • B2B Sales Teams Can Use Content Marketing to Generate Leads

    Jeffrey L. Cohen
    17 Jul 2014 | 4:00 am
    My friend Tom Skotidas and I talked about what can finally bridge the gap between sales and marketing. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but we talked about a situation where the sales team can actually generate leads with content marketing. Some of the highlights of our conversation: How to use content within a LinkedIn profile to generate leads What happens when B2B sales teams start to…
  • 9 B2B Marketing Lessons from Judging Online Campaigns

    Jeffrey L. Cohen
    10 Jul 2014 | 4:00 am
    I recently judged the online marketing category of an internal marketing competition for a B2B company. The marketers chose their best online marketing campaigns and submitted the details of their strategies, activities, creative work and metrics of success. There were a lot of great ideas and great effort on the part of the marketers. The following lessons are derived from my feedback to the entrants and some reminders for all marketers that occurred to me as I reviewed their entries. 1. Marketing Goals Must Align with Business Goals Marketing cannot exist in a silo. This is one of the…
  • Give Your B2B Customers Clear Calls-To-Action on Social Media

    Jeffrey L. Cohen
    26 Jun 2014 | 4:00 am
    Sometimes B2B marketers focus all their efforts on creating the best content, the ultimate customer experience, the perfectly nuanced status update to drive traffic back to their website or blog, but they forget to provide a clear call-to-action for the visitor. The other extreme is to create a complex series of Rube Goldberg-inspired steps to get a visitor to the right place that is very nearly personalized for their interests, industry and stage in the buying cycle. This is not a bad idea in theory, but an overcomplicated process confuses prospects and they may never convert to a customer.
  • B2B Sales Pros Need to Create Demand with Content Marketing

    Jeffrey L. Cohen
    18 Jun 2014 | 4:00 am
    I recorded another video conversation with my friend Tom Skotidas. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but that really oversimplifies the process. Today’s conversation is about demand generation. Tom smartly points out that no matter how much content you create or share, if you are not creating demand for your product or service, nobody will want to buy it. Highlights of the Conversation:…
  • YouTube Insights for B2B from the Frozen Food Master

    Jeffrey L. Cohen
    10 Jun 2014 | 4:00 am
    Gregory Ng is the CMO of Brooks Bell, an optimization firm focused on enterprise-level A/B split testing, targeting and optimization services. But at night he opens the freezer, cranks up the microwave and transforms into the Frozen Food Master. Greg has been reviewing frozen food on Freezerburns since 2008. In that time he has learned quite a bit about YouTube. Combining that with his understanding of B2B marketing and optimization, he shared his insights for B2B companies in the interview below. Most of the biggest YouTube channels are run by individuals, not corporate brands. It seems that…
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    elainefogel.net

  • How to Get 10 Posts Out of One Good Idea

    Guest Blogger
    21 Jul 2014 | 12:44 am
    Guest post by Dennis Fischman It’s time to post to your blog. You scratch your head, pace up and down, drum your fingers, start several posts and delete them…and at last, you have it. It’s a good idea. You put the finishing touches on it and hit, “Post.” “Uh-oh,” you say. “Now what am I going to use for Facebook?” Save time and worry: take that one good idea and use it again. Here are ten ways you can re-purpose one good idea for blogs, social media, video, and print. On your blog: Go into detail. Your original post was a list like this one. Take each item on the list and…
  • And “They” Said Email Marketing Was Dead

    Elaine Fogel
    17 Jul 2014 | 12:47 am
    For all those naysayer marketing experts who predicted the demise of e-mail marketing, all I can say is: Ha! You’re wrong! In Gigaom Research’s new study entitled, “Workhorses and Dark Horses – Digital Tactics for Customer Acquisition,” we learn that email is consistently used across the entire marketing funnel. Email marketing is the digital workhorse, deemed the most effective (relative to other digital tactics) for building awareness, acquisition, retention, and conversion. In fact, 56% of respondents identified email as being the most effective at…
  • Sponsoring Content May Not Be a Wise Move

    Elaine Fogel
    15 Jul 2014 | 12:33 am
    Sponsoring content in your social media networks and in digital publications may be money wasted. Paying for what marketers call, “native advertising” such as promoted tweets, advertorial articles, and sponsored blog posts may not be the wisest move. According to survey results from Contently, 54% of readers don’t trust sponsored content. As respondents’ education level increased, so did their mistrust of sponsored content. What’s more, two-thirds of readers have felt deceived upon realizing that an article or video was sponsored by a brand and 59% believe…
  • Follow These Recommendations to be a High-Performing Organization

    Elaine Fogel
    8 Jul 2014 | 12:08 am
    A recent Harvard Business Review article by Marc de Swaan Arons, Frank van den Driest, and Keith Weed, uncovers what it takes to be a high-performing company. The Marketing2020 study has some excellent observations from which any sized business or nonprofit organization can benefit. One major fact: The study demonstrates that marketing is no longer one entity, but extends throughout an organization, tapping every function. It’s always validating to read what many of us have been preaching for eons. Marketing is NOT a department. It is a mindset.   Here are some of the findings…
  • Why LinkedIn Says it Should Be Our #1 Choice for Sharing Professional Content

    Elaine Fogel
    7 Jul 2014 | 12:46 am
    According to a new LinkedIn study, professional content consumption is dramatically rising—especially on LinkedIn, where over 1.5 million publishers actively use the LinkedIn Share button on their sites to send content into the LinkedIn platform. The numbers are impressive, I must admit. LinkedIn calls the members who are consuming and sharing professional content in record amounts, “Content Revolutionaries.” These are the people marketers should be targeting, it says. Here’s what the study uncovered: On average, they (Content Revolutionaries) spend about 1 workday…
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    The Rise To The Top: Helping you generate big time revenue through your own online products & programs

  • 5 key mistakes to avoid when creating (and marketing) your online course (and what to do instead!)

    David Siteman Garland
    30 Jun 2014 | 1:57 pm
    As you know I’ve taught thousands of people just like you all over the world how to create, promote & profit from their own online courses (my thang!). I’m always paying attention (and talking to my students) as to what is working, what isn’t working, where there are challenges, etc. (as well as of course running my own tests, experiments, launches, etc.). And here is the the really weird thing….the difference between people having success or  not-so-much-success is actually quite small. Meaning, it might SEEM large, but it actually isn’t. For example, I’ve had many…
  • Success Story: How Christopher Stafford launched his first online course and brought in $35,000 (and raving customers!)

    David Siteman Garland
    8 May 2014 | 10:24 am
    Back with ANOTHER success story…gotta love these (I mean do they get old? Nope). I love bragging about my CAOCers (Create Awesome Online Courses students) who are rocking so you can get some ideas and inspiration (and also give them a pat on the back…they deserve it). Chris is a long time student of mine and a fantastic action taker who totally crushed his his “Top Producer Blueprint” course. In this interview, Chris spills all the beans. Unfiltered. Uncensored. Let’s get at it: Here are the questions: Name:  Christopher Stafford Name Of Your Course: “THE TOP…
  • A fella came up to me Starbucks and asked me how he could build his email list from scratch…this is what I told him

    David Siteman Garland
    29 Apr 2014 | 4:19 pm
    Just had a super nice guy come up to me at Starbucks (who happens to be a new email subscriber of mine) and we got to chatting about what he is looking to do with an online program from scratch. In a nutshell, he is a successful real estate investor and wants to teach it. Perfect topic and one that can really help people and make a lot of money (double win!). He doesn’t have an email list yet, so here were my tips to get him started (feel free to steal ‘em): 1. Start with a sweet free piece of content: i.e. 7 things to know before you invest in real estate, 7 key mistakes to…
  • How To Create An Easy-To-Implement Facebook Marketing Plan That REALLY WORKS

    David Siteman Garland
    21 Apr 2014 | 8:40 am
    I get this question A LOT (and by a lot I mean, um, a lot): “David, what is YOUR #1 SOURCE for traffic/building audience/email list/subscribers?” Drumroll please… The answer is… FACEBOOK Yes, good ole Facebook. The FB. But here is the thing, most people (and this used to be me) spin and kick the tires on Facebook. I know this, because I used to be one of them. Meaning…I had a fan page. Made some posts. But I never really had a PLAN and wasted a ton of time (I mean who wastes time on Facebook Fail to plan, plan to fail and waste lots of time looking at exes.
  • The 7 Most Important Tweaks You Can Make To Your Website To 3x/4x Your List In The Next 6 Months

    David Siteman Garland
    14 Apr 2014 | 1:31 pm
    Happy start to the week! Getting ready for Passover here at the Garland household (AND my floor hockey team going for our 4th straight championship AND the NHL Playoffs). Oh and it is the last week of my 20s. I turn the big ole 3-0 on Saturday (19th). All kinds of cool stuff going on and hope you are rocking and rollin’ as well. I’ve got something epic for you this week and that is a FREE training webinar happening on Thursday: Click here to check out what we’re doing and to register if you’re interested: “Rapid Listbuilding For Hypergrowth: The 7 Most Important…
 
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    360i Digital Agency Blog

  • Snapchat Geofilter Update Hints at Expanded Brand Opportunities

    Fitz Maro
    18 Jul 2014 | 12:51 pm
    Earlier this week, Snapchat – the app famous for its self-destructing pictures and messages – announced its newest feature: Geofilters. Users in select markets can now add location-based filters (in the form of text or graphics ) as overlays over their snaps. Examples featured in the brand’s announcement video (below) include SoulCycle, The Getty Museum and Disney Land, among others. Geofilters: Not a monetization move – yet Although it would appear this update is the company’s first big play to generate revenue, Snapchat has confirmed that the first round of Geofilters are not paid…
  • What’s Buzzing: Platform Updates, MTV Snaps & More

    Valentina Bettiol
    18 Jul 2014 | 9:07 am
    The World Cup may have ended this week, but that doesn’t mean we’re all ready to move on just yet. Snapchat kept the memories alive with their Our Story feature, showing off a series of user snaps from Brazil. Twitter, on the other hand, seems ready to move on to the next big thing, saying goodbye to the “hashflags” that for the past couple months dominated our feeds. And beyond World Cup news, Twitter’s new and improved analytics dashboard was only the first in a flurry of platform updates that rolled out over the last seven days, including the location-based Geofilters feature…
  • 3 Bing Ad Updates Marketers Will Want to Know About

    Kenneth Hamner
    17 Jul 2014 | 7:36 am
    Microsoft has announced a slew of Bing Ads updates that could stand to impact advertisers’ efforts in the engine. In a recent blog post, Microsoft’s David Pann, General Manager for the Search Network, outlines the platform’s 2015 plans, which include expanding Bing’s reach, introducing new functionalities for advertisers and improving current ad opportunities. This post outlines the most significant changes and how they might affect marketers’ efforts in Bing. #1 | Microsoft is pushing to increase Bing’s reach One of Microsoft’s larger initiatives will be in pushing to increase…
  • What’s Buzzing: Pretzel-Bun Ballads, #WorldCup & More

    360i
    11 Jul 2014 | 1:47 pm
    This week brought record-setting moments for Facebook and Twitter as the World Cup progressed and Brazil fell short of advancing in the tournament. The team’s loss to Germany became the most discussed single sports game ever in Twitter’s history with 35.6 million Tweets over the match. We also saw updates this week from several leading platforms including Facebook and Pinterest. Read on for more news from this week. With 35.6 million Tweets, #BRA v #GER is the most-discussed single sports game ever on Twitter. #WorldCup pic.twitter.com/pRjssAZmhg — Twitter Data (@TwitterData) July 9,…
  • From A to E: 5 Steps for Creating Content that Resonates

    360i
    9 Jul 2014 | 7:56 am
    Good content marketing isn’t a one-off. It takes strategic rigor and organizational alignment to achieve the speed, scale and continuity to be successful. Our CEO Sarah Hofstetter breaks it down into five best practices – from A to E – in an article she authored for Advertising Age. She advises brand marketers to adhere to the following guidelines to develop content strategies that will consistently drive business results: A: Applicable B: Breakthrough C: Cross-platform D: Discoverable E: Ever-changing Read the full article, “Five Ways to Make Your Content Resonate with…
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    Kevin Franco's Weblog

  • Respecting the Reader

    16 Jul 2014 | 10:37 am
    I've been asked a number of times why Enthrill hasn't created a reading app. On the surface, it seams like it would solve a lot of issues such as the need for a DRM and ease of download. Frankly, creating an app for the delivery of ebooks is short-sighted and here's why:A couple of points on my choice of words before we go on; when I say 'readers', I mean people that read, not devices - when I'm referring to what they are reading on I will say 'devices'... not readers.Consumer BehaviourMost readers already have a favourite place to store and read their ebooks, creating another app just so…
  • The right staff - a twist to the start-up pitch

    19 Jun 2014 | 12:32 pm
    Pitch night is nothing new to the founder of a start up. It's the opportunity to pitch your idea to a room full of would-be, hopeful investors.This is intimidating to the first timer. I've been an entrepreneur for two decades and in the last couple of years, for the first time ever, I needed to seek financing beyond what I could do myself. I had only ever been to one investment pitch prior so all that I knew was that we needed refreshments and a power point.There is so much more. SO MUCH MORE. Let me first say, that if you are a first time entrepreneur, save yourself a lot of heartache…
  • Selling Ebooks in Retail Stores

    15 Jul 2012 | 9:20 am
    For the last 20 months we have been developing our Enthrill Books retail system, to bring ebooks to retail. In that time we have generated a few technologies, sold one of our patents and launched our product.The system includes an online deployment system, manufacturing (printing, QA and testing), logistics (warehousing & shipping) and customer service. In the development of this we were able to create an answer for cross-platform DRM and cross-platform deployment of digital assets, consumers of mass retail stores will demand this.We were not the first to sell ebooks in bookstores, Symtio…
  • Blogging

    8 Jul 2012 | 3:29 pm
    I used to really enjoy writing. Hmm, never really looked at myself as a writer, not seriously. The truth is though, that I looked forward to finding something interesting to dissect, praise, laugh about, at, with - all through my blog. But, the last year has truly been one of the most challenging (and exciting) times in my life and I haven't been able to find the time for my bi-weekly sit down with a coffee and my thoughts.Just as well, as most writing, I found out from the print world, gets recycled and turned into pulp for another writer to take a stab at it. I suppose the blog is just a…
  • Packaged Digital Rights Messaging

    9 May 2012 | 7:02 pm
    “Let’s talk about the elephant in the room…” is how Matteo Berlucci, President of Anobii, opened his address to publishers at Digital Book World this past January in New York. He was talking about Digital Rights Management, (DRM).Mr. Berlucci's presentation was compelling as he urged publishers to drop strict DRM and embrace a social DRM or watermarking style of rights management. This announcement, coming from the president of a book company owned by three of the world’s largest book publishers, certainly caused a stir. It generated a lot of discussion as well; not too dissimilar…
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    bwagy

  • Where will it stop?

    Ben Young
    25 Jun 2014 | 3:17 pm
    It won’t. Change will keep going. Like Marc Andreessen shares in this great post This is Probably a Good Time to Say That I Don’t Believe Robots Will Eat All the Jobs … as long as our ability to change our horizons keeps up, so will our horizons. Kevin Kelly talks about this in his book What Technology Wants – and that’s to keep evolving, it’s a very philosophical take on the growth of technology. BusinessInsider touches on this too – The Next 20 Years Are Going To Make The Last 20 Look Like We Accomplished Nothing In Tech. All good reads. It’s an…
  • The best book on management

    Ben Young
    4 Jun 2014 | 5:37 am
    And not management frameworks & structures. Just tangible things you can do today to promote excellence. The Little Big Things I read it when it came out and just keep quoting it over and over.  We even use it to help people who are growing into management roles, to help show them things they should be doing, and it helps them get started.   Subscribe to get regular updates Related PostsThe root of the problemTom Peters Wind DownLiveblogging from Tom Peters workshopSmall MattersIntellectual Narrative Non-Fiction (aka stories with lessons)The little things, they’re hard to…
  • Pressure creates diamonds

    Ben Young
    30 May 2014 | 8:38 am
    That is, pressure forces change & innovation.  A time to rethink things. I love this JP Morgan quote: Go as far as you can see; when you get there, you’ll be able to see farther. Which is the same, go there, stretch yourself.  Then see what you can see.     Subscribe to get regular updates Related PostsYou can’t do everything! Create ScarcityZag as a matter of habitWaiting, stretching that eternal pauseRunning TheoryThought vs ActionYay, our new podcast finally sees the light: This Week in Digital Marketing #1
  • Walking Increases Creativity

    Ben Young
    29 May 2014 | 10:34 am
    When I have a problem that I’m chewing on, I’ll go for a walk.  Typically by the end of a walk I’ve cracked the problem or figured out what the next step to getting to the solution is.  Its simple and it works.  Stanfords recent study mirrors this by  showing that walking increases creativity. A person walking indoors – on a treadmill in a room facing a blank wall – or walking outdoors in the fresh air produced twice as many creative responses compared to a person sitting down, one of the experiments found. Crazy – even walking indoors in a room with a blank…
  • Why tip on the spot?

    Ben Young
    28 May 2014 | 1:06 pm
    Why not, a delayed tip, if you’re still happy in a couple of hours you will tip a bit more, or if you’re not happy you’ll tip a bit less. For hairdressers – that makes sense. For things like massages, not so much. Car service – makes sense. It’s something to think about. Subscribe to get regular updates Related PostsGetting out of the wayI tip my hat to you allAd Space ExclusivityThe awkward topicsBenchmarking Small Business Call EtiquetteMake it serious, make it like a business
 
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    Never get out of the boat

  • stand and deliver

    17 Jul 2014 | 4:40 pm
    Pop stars talking about advertising. What could possibly go wrong?Corporate rapper Kanye West for a start. Consider, his much repeated quote-age from Cannes for example. “I dream to help raise the palette and raise the taste level of a generation and also be involved with the production and distribution and advertising of that thing everyone’s begging for.” I have no idea what that is supposed to mean. Adam Ant, however, knew a thing or two about the role for advertising and its subsequent effectiveness. And preferred to express this in how the work spoke for itself. 'I'm the dandy…
  • shot with your own gun (or the META-return of the texas sharpshooter fallacy)

    15 Jul 2014 | 3:53 am
    The sciences of human behaviour show that we all are susceptible to foibles known as cognitive biases.These are processes of thinking that can sometimes lead us to making less than optimal decisions - particularly in conditions of uncertainty - or more often just relatively benign and harmless routine confabulations. In the following case, the firm favourite - confirmation bias. This is our tendency of people to favour information that confirms pre-existing beliefs or hypotheses.And it's often compounded with a touch of the old texas sharpshooter fallacy. Refreshingly, from time to time…
  • space travel's in my blood, and there ain't nothing I can do about it

    10 Jul 2014 | 6:17 pm
    We've just finished reading 'Think Like A Freak', the third book by Levitt and Dubner the others being Freakonomics and Superfreakonomics. You may also know their weekly WNYC radio show/podcast. Their ouvre is at the lighter pop end of the behavioural economics canon, however they can take some of the biggest credit for opening up this thinking to a mass audience. Either way it's an entertaining read, I got through in about two round trips to Hobart. There's one little story towards the end concerning the January 1986 Nasa Space Shuttle mission which I suspect that many of you - my planning…
  • vivid demonstration vivid metaphor

    9 Jul 2014 | 5:10 am
    It seems simplistic but I'm consistently surprised at how often an explicit description of the actual role for the advertising is absent from first attempts at creative briefs I see. There are principally two roles, but lack of clarity around either or both often means wholesale back to the drawing board for the author. Stephen King set the template for these two roles while he was inventing Account Planning back in the day, and even to this day no-one has come up with a better or simpler model. We're either creating advertising that seeks a fairly direct response or a fairly indirect…
  • the wheels on the bus go round and round, all through town...

    8 Jul 2014 | 5:01 pm
    On a very basic level, advertising should probably do two things.Putting low involvement processing aside for the moment, here's one of them.Hopefully the other side of the bus says 'be well branded'.
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    Rebel Industries Blog

  • Word on the Street: Episode One

    Josh Levine
    11 Jul 2014 | 3:25 pm
    It’s finally done. This spring, Rebel Industries kicked off a new event series we’re calling Word on the Street — interviews with top marketers who are setting the example for the rest of us in terms of genuine consumer engagement. My first interview guest was Jonathan Anastas, VP of marketing at Activision. To a relatively full house at Santa Monica’s 41 Ocean Club, Jonathan dropped science on how he steers a massive brand like Call of Duty as well what marketers do when their products, or budgets, call for more of a niche approach. One of the nuggets of wisdom: He…
  • Rebel Presents… Word on the Street

    Josh Levine
    7 May 2014 | 9:52 pm
    Word on the Street I’m very excited to announce our new event series, Word on the Street. I’ll be hosting conversations with marketers who are on the front lines of building authentic youth brands, digging into how they do what they do and what lessons the rest of us can take. I’ve wanted to do this for a long time. I have a theory strong belief that what it takes to build a truly successful brand is to walk in sync with your customers, your audience. You have to be one with them. I preach this whenever my audience will allow, but truthfully, it too often falls on deaf ears.
  • Marketing is Magic

    Josh Levine
    30 Oct 2013 | 5:14 pm
    If you have an hour to spare, watch this talk or listen to the podcast from magician x marketing consultant Ferdinando Buscema (I listened at the gym this morning). He says three things that are absolutely brilliant: “What we see and how we see it depend on the arts that have influenced us.” –Oscar Wilde and “Any company that wants to thrive and survive profitably better devote some energy to the creation of an experience which is engaging, immersive, pleasant, and meaningful.” He also borrows a military term to describe the world we live in today: VUCA — Volatile,…
  • How To Make A Viral Video

    Josh Levine
    5 Sep 2013 | 12:59 pm
    Or maybe it’s how to make a video viral. Anyway, our newest intern, Benjamin Espiritu, is a filmmaker who has at least one viral video to his credit. Check it out here and learn how a combination of passion, talent, and innovative thinking combine to create success. Nice work, Benjamin!
  • What You Can Learn From A Three Year Old

    Josh Levine
    28 Aug 2013 | 11:01 am
    My son says a lot of crazy shit. My Facebook friends already know this. He’s about to turn four, and for the last year or so he has consistently blown my mind with funny, insulting, insightful, and generally just really honest comments. One thing that stands out is that as he continues to learn to speak, he makes a lot of mistakes. That is, he violates the conventions of the English language, and it’s often because the rules of our language violate the rules of common sense. For example, at a recent visit to the park, he reminisced: “You throwed the ball, and I catched…
 
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    Media Hunter

  • So you want to be a social media manager….

    Craig Wilson
    9 Jul 2014 | 5:47 pm
    For many people the idea of being a social media manger is a dream job, and certainly one that wasn’t even considered a decade ago. But as the web becomes even more reliant on social networks, where content is abundant, and competition for attention is extremely fierce, how do social media experts utilise their time and skills to get the best results? This infographic from the teams at Column 5 and Socialcast attempts to depict a day in the life of a social media manager. Some of the data is US-centric but interesting nonetheless. The Hectic Schedule of a Social Media Manager from…
  • 14 important digital marketing metrics for your next campaign

    Craig Wilson
    26 Jun 2014 | 6:11 pm
    These days, with so much data available and easily accessible, choosing the right type of metric to monitor can be daunting for marketers. Quite often I see marketers who are too engrossed in focusing on “vanity” metrics rather than analyzing data that can actually make a difference to their business. And this applies equally to the most important metric of all –  revenue. This infographic from Digital Marketing Philippines lists the key metrics to focus on when reviewing a digital marketing campaign. I like that they focus on the big 3: traffic, conversion, revenue. Embedded from…
  • Illegal downloads: it’s not about free, it’s about fair

    Craig Wilson
    19 Jun 2014 | 4:44 pm
    The finale of the recent season of Game of Thrones has opened up debate about illegal downloading in Australia. File-sharing website TorrentFreak reported Game of Thrones set a new record for illegal downloads this week, with about 1.5 million file sharers downloading a pirated copy of the season four finale of the show in the 12 hours after it was released in the US.  Data was released showing Australians have increased their lead as the world champions of piracy. The outcry, of course, was led by the company most affected by the downloading of the program, Foxtel. Foxtel says about 500,000…
  • Internet Trends 2014 by Mary Meeker

    Craig Wilson
    28 May 2014 | 5:57 pm
    Every year around this time Mary Meeker, from Kleiner Perkins Caufield Byers, releases her Internet Trends study. I personally saw Mary present this in San Francisco a few years ago and was fascinated by her insights and knowledge. The whole industry stops and listens when Mary Meeker delivers her annual report. Which brings me to the 2o14 Internet Trends report Meeker has just unveiled. As usual it is packed with great information, plenty of perspective and a few pointers to what is next. It’s long but it is worth the time to read. KPCB Internet trends 2014 from Kleiner Perkins…
  • Creating water from whine: can Free Is Better interrupt a $600m industry?

    Craig Wilson
    12 May 2014 | 7:25 pm
    image via freeisbetter.com.au Here’s a novel concept attempting to capitalise upon several ideas. Do you feel ripped off every time you buy bottled water? It’s amazing to think that what we once drank freely from the tap now costs more than petrol per litre. Did you know that the average “dwell-time” of a bottle of water is around 60 minutes. In other words every time you buy a bottle of water you carry it around, hold it, place it on your desk etc for around an hour. What if the bottle became an advertising medium and the water was free? That’s the idea behind…
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    Occam's Razor by Avinash Kaushik

  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
  • Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

    Avinash Kaushik
    19 May 2014 | 2:49 am
    There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time. The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?" And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it…
  • Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

    Avinash Kaushik
    21 Apr 2014 | 2:42 am
    Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)?, you'll have to wait for my biography (thanks for asking Simo Ahava!). I'll answer a selection of other questions in this post. We will cover questions in four areas: business/strategy challenges, analytics/technical…
  • Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

    Avinash Kaushik
    25 Mar 2014 | 2:46 am
    In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is extremely hard. You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. We all, myself included, fail so often because of the difficulty inherent in those three elements. In many cases we don't have sufficient…
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    Conversation Agent - Valeria Maltoni

  • Digital Trails, Technology Roles, and Feedback Loops

    Valeria Maltoni
    20 Jul 2014 | 4:10 am
    Making Sense: Digital Trails This Is How Your Financial Data Is Being Used to Serve You Ads Whether you like it or not. AdWeek: Everyone in advertising is buying exhaustive records of your purchases—all your purchases—and comparing them to your viewing habits so that they know which ads you saw and whether or not they changed your behavior. Where Online Services Go When They Die. The Atlantic: When any sizable online service disappears, a piece of our civilization's cultural fabric goes with it. In this case, the missing cultural repository is Prodigy, a consumer-oriented online service…
  • Happy Birthday to Me

    Valeria Maltoni
    19 Jul 2014 | 4:30 am
    Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.
  • When Science, Customer Service, and Human Subjects Research Collide

    Valeria Maltoni
    18 Jul 2014 | 2:45 am
    Two points of note on research about human subjects to provide better service experiences: Social media platforms and the technology companies that produce our shared social playgrounds blur the boundaries between practice and research. They (we?) have to, in many cases, to improve the products that companies provide users. That’s no easy thing if you’re in the business of providing a social experience through your technology! But that does not exempt companies, any more than it exempts researchers, from extending respect, beneficence, and justice to individuals sharing their daily…
  • Warby Parker's CEO on Disruption and Consumer Experience

    Valeria Maltoni
    17 Jul 2014 | 2:45 am
    Almost one billion people worldwide lack access to glasses, which means that 15% of the world’s population cannot effectively learn or work. Neil Blumenthal co-founded Warby Parker# out of his apartment in Philadelphia in 2009-2010 to create an alternative to three problems: rising prices of glasses a mediocre customer experience low innovation in the sector In the process, he learned a thing or two about what makes a good business work (B Corporation) by designing a product and experience that together make the marketing built-in. They sold their first inventory in 3 weeks and had 20,000…
  • Identity and the Internet

    Valeria Maltoni
    16 Jul 2014 | 2:45 am
    Google just announced# that it has dropped the real name restrictions it placed upon users of its Google+ social network. It is confusing to people when policies or rule change without a clear understanding of the impact on what is possible that was not before. Because we are constantly negotiating sense-making (as in "what does this mean to me"?) with next steps (as in "what I should do"), this change in policy prompts a reflection on the nature of identity on the Internet. So I went back to my notes from a post written more than three years ago by one of Twitter co-founders: “I've found…
 
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    Mobile Demystified

  • 2 Organizations With Teens in the Palm of Their Hands

    Joon Cho
    17 Jul 2014 | 10:04 am
    If you are a teen, you use SMS more than Facebook, Youtube, Instagram, Snapchat, Pandora and Twitter. You use it more than any other social network. SMS dominates your social life. That’s why companies using SMS can put teens in the palm of their hands. Source: Niche Day-to-day, 52% more teenagers text than browse Twitter. For marketers, this means that they can reach up to 52% more millennial customers by implementing SMS as opposed to a tweet-based campaign. Simply put, marketers an SMS campaign increases marketing reach more than any other social media channel. To understand SMS’s…
  • Kane Russell Wins DM News 40 Under 40

    Chris
    15 Jul 2014 | 12:12 pm
    Today we take a rare personal moment to congratulate our very own VP of Marketing, Kane Russell, on earning a top industry honor for his visionary marketing leadership. The 40 Under 40 After several rounds of tie-breaking judging, Kane was selected as a Direct Marketing News 2014 40 Under 40 Award winner. The annual award recognizes “young, standout marketers whose work has already left an indelible mark on their organizations, clients, and the industry as a whole.” Internally at Waterfall, we’ve witnessed this since Kane was in his 20s (ahem), so it is especially rewarding to…
  • How To Implement Mobile CRM: IT Business Edge Slideshow

    kane
    10 Jul 2014 | 7:32 am
    IT Business Edge recently posted our thoughts on how to develop a strategy for mobile customer relationship management, or “mobile CRM.” Pretty cool, as we published our insights as a slideshow, titled “Four Steps to Implement Mobile CRM the Right Way,” which you can download and reference whenever needed.  In the slideshow, we break down the process of implementing mobile CRM into four actionable phases: Crawl – basic steps brands can implement near term to launch foundational mobile CRM capabilities. Walk – processes for simultaneously launching mobile CRM across…
  • 3 Things Every Silicon Valley Intern Needs to Know

    Kathy Dong
    8 Jul 2014 | 4:08 am
    Waterfall Interns (cleverly) posing in front of a waterfall at the San Francisco Japanese Tea Garden. As a member of Waterfall’s 2014 intern class, I have to say that interning in tech has been one of the most exciting and educational experiences of my life. Yes, I know that sounds cliché, but what can I say when it’s true? When I walked in the door on my first day, thoughts were spinning everywhere in my head: How am I going to keep up with the fast-paced nature of Silicon Valley (mobile, for example, is constantly changing – just take a look at Waterfall’s self-service MMS)? What…
  • Monetizing OTT Messaging – Post to CMSWire

    kane
    3 Jul 2014 | 4:25 am
    CMSWire recently published our thoughts on how OTT Messaging Apps will go about creating a monetization strategy. The article, “Will OTT Messaging Apps Bring a Marketer’s Gold Rush?” analyses five key questions affecting how marketers can use OTT to interact directly with customers.  Head on over to CMSWire to read all the details. You can follow CMSWire @CMSWire and us @Waterfall. The post Monetizing OTT Messaging – Post to CMSWire appeared first on Mobile Demystified.
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    Auto Repair Shop Marketing & PR Firm | 23 Kazoos

  • How to Write the Perfect Headline

    Wendy Kenney
    6 Jul 2014 | 1:40 pm
    How to Write the Perfect Headline Everyone who manages a blog  wants to know how to write the perfect headline; the types of headlines that get shared on social media. Because the simple truth is the more shares your blog gets, the more traffic your website gets. Neal Patel, who is one of the foremost search engine optimization experts in the […] Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • How to Increase Your Website Ranking on Google with New Google My Business

    Wendy Kenney
    17 Jun 2014 | 9:30 am
    How to Increase Your Website Ranking on Google with New Google My Business 3 quick and easy tips to increase your website ranking on Google by using the new Google My Business. Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • 19 Tricks to Increase Your Website Ranking on Google

    Wendy Kenney
    16 Jun 2014 | 2:56 pm
    19 Tricks to Increase Your Website Ranking on Google Find out easy tricks to increase your website ranking on Google gleaned from Google and search engine optimization experts all over the world. Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • Automotive Expert Matt Allen

    Wendy Kenney
    8 May 2014 | 11:58 am
    Automotive Expert Matt Allen Automotive Expert and Radio Show Host, Matt Allen, is frequently called on by the media as an expert in automotive-related stories. Find out more: Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • Mother’s Day Story Ideas

    Wendy Kenney
    6 May 2014 | 7:28 pm
    Mother’s Day Story Ideas Here are some Mother's Day story ideas. If you are a journalist, feel free to use these, no need to contact me. Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
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    B2B Marketing Asia

  • The Two Types of Viral Content

    Chester
    18 Jul 2014 | 12:53 am
    Us marketers like to see our work go viral. Many of us see it as proof of success – proof that our content truly, madly, resonates with the global crowd. But have we really given thought to what we are achieving with this contagion? Brad Neathery of SocialRest has an answer to that, in this wonderfully illuminating piece about how viral content might not be what we think it is – and why we should be focusing on producing shareable content instead. It’s well worth a read – and shows that viral content can come in two kinds. Night fever Neathery uses the example of a…
  • 3 Steps to Extend Responsive Design to Content

    Chester
    11 Jul 2014 | 12:05 am
    Responsive design has already become a standard for the heart of most organisations’ online presence: the website. A webpage not optimised for mobile is a webpage nobody views. Which, by extension, makes responsiveness critical for content marketers. Fail to give our readers the best possible viewing experience, and we lose them. Our microsites, blogs, and the like can’t be seen as a disjointed mess of images or microscopic text squiggles. Common sense, but let’s go a step further. In paying attention to the responsiveness of our content delivery platforms, are we neglecting the…
  • Marketing Lessons from Microsoft @ E3

    Chester
    4 Jul 2014 | 2:48 am
    You’d think a name as big as Microsoft, or specifically a game console like the Xbox, would sell itself – hence, little need for any marketing sleight-of-hand. But consumers are a fickle lot. And when they are also fans, and the whole sales cycle is taking place on B2C territory, the trusty old self-promotion approach can fail even big brands. Microsoft learned that the hard way last year, with the controversies surrounding the reveal of the Xbox One: a hefty price tag, restrictions on game ownership, and a hard bundle with the unpopular Kinect add-on. Garnished with a ‘take…
  • Content Marketing – Thinking Out of the Funnel

    Anol
    30 Jun 2014 | 10:59 pm
    For all B2B marketers the term content marketing is now very hot. Content marketing is the heart of B2B marketing today, and rightfully so. But most of the conversations regarding content marketing are around the revenue funnel - that is, either lead generation or lead nurturing. Nothing wrong with that. For quality lead generation, we need quality content. But what about building trust? Before a prospect fills up a form, don’t we need to build up a certain level of trustworthiness in their minds? In my experience, we are seriously neglecting the value of non-gated content, the…
  • B2Bento @ BMA14: Walking the Talk with Social Media

    Chester
    17 Jun 2014 | 5:22 pm
    We’re back from the 2014 Global BMA Conference, and what a blast it was! On May 29, B2Bento editor-in-chief Anol Bhattacharya joined social media professionals Rick Stoner, Paul Myerscough and Thomas Foell on The Impact of Social Media Globalization: Why People Are More Important Than Your Logo. Enjoy the discussion! And here’s Rick Stoner’s own coverage, with bite-sized snippets. This was no old presentation. The panel threw out the stodgy slide decks, and took to Twitter and LiveCube instead to get the audience in on the action. Here’s some of what they had to say about it.
 
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    Joseph Ratliff

  • What Life Is And What Life Isn’t

    Joseph Ratliff
    21 Jul 2014 | 10:12 am
    Life is… That funny sign or moment that you and your family talk about for hours in one day. Looking up in the sky and wondering “How small am I?” Getting lost while driving somewhere, and finding something even more exciting. The look on your kid’s face when they realize your wisdom helped them “connect the dots.” The first cup of coffee in the morning, on the back deck, on a crisp Fall morning … in silence. Noticing that someone placed three turtles in the pond you walk by every morning. Noticing three more baby turtles a few months later. Opening…
  • The Enormity Of It All

    Joseph Ratliff
    18 Jul 2014 | 4:46 pm
    Life is enormous. There are trillions of stars, 644 million websites on the Internet, 350 million (or so) people in the United States, 6 (or so) million people in my home State of Washington … and on, and on… That’s just some numbers. Have you ever thought about the enormity of your own life?  You come from billions of years of evolution, and LIVE 80 or so years on this pale blue dot.  We can think, empathize, create, suffer, be happy … and die. We can touch other people emotionally and physically. Does any of that amaze you?  All of it should. When you understand…
  • Deleted

    Joseph Ratliff
    18 Jul 2014 | 1:10 pm
    So, I deleted my Google Plus account today. I loved connecting with people using the tool, but I’m focusing my future efforts on the tools that have worked for me the best (LinkedIn and Twitter). Also, I feel that Google’s “deal” is changing, and I didn’t find as much value as I had in the past (exchanging my data in this capacity for use of their “free” service). Time for me to move on. You can still connect with me using Twitter and LinkedIn (and, actually, on Medium too, where I write at times). The post Deleted appeared first on Joseph Ratliff.
  • One Prediction About The Future Of Publishing

    Joseph Ratliff
    18 Jul 2014 | 11:16 am
    Although it doesn’t matter much, I’m publishing this prediction about the future of publishing here… MY PREDICTION:  Within the next 20 years, Amazon will not have the strong hold on the retailing of books, because authors will each become their own, best distribution channel(s) for their books. Publishing overall will decentralize.Digital won’t be the only format, print will still exist, but because of the availability of digital, authors will distribute their titles from their own website “empires”… That is, one website per title with purchasing…
  • Comcast Cares … Or Does It?

    Joseph Ratliff
    15 Jul 2014 | 12:43 pm
    In a recent, rather disgusting display of disrespect for a customer who was trying to cancel their Comcast service … we get the “nasty underbelly” of the Comcast brand. It’s all recorded, and the recording is in this Techdirt piece. Go listen to it (opens in a new window), but that’s NOT the full reason I wrote this post. The real reason lies in Comcast’s response (and apology)… We are very embarrassed by the way our employee spoke with Mr. Block and Ms. Belmont and are contacting them to personally apologize.  The way in which our representative…
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    Ask Spike

  • It’s the little things, I mean, people.

    Spike Jones
    1 Jul 2014 | 8:10 am
    Influencers. The word is always on the tip of any marketers tongue. And just about any and all PR plans have influencer engagement woven in. So first off, let me say that I wholeheartedly agree that influencers – and whatever your definition of them might be – are great. They aid in awareness, which is one-half of the coin and something that we all want more of. But I’m also a huge advocate of creating influence around people who are already passionate about your brand or industry. And a new study by the social monitoring website Mention proves that the collective voices about your…
  • Fiskateers Update: You can’t kill community

    Spike Jones
    27 Jan 2014 | 10:15 am
    Fiskars and the Fiskateers. If you’ve been in the word of mouth industry for any period in the past, oh, I dunno, nine or ten years, then you know about this case study. It’s still talked about as “best in class” and the right way to build community, engagement and passion around even the most mundane of products (scissors). Articles and chapters in books have been penned about it. And even the social media kids still talk about it in their public speaking engagements. But things have changed. Before we go any further, I’d like to make a couple of things crystal clear. The first is…
  • Joining Edelman

    Spike Jones
    18 Nov 2013 | 11:48 am
    I’m absolutely thrilled to share the great news that as of today, I’m joining the incredible, big-brained folks at Edelman. I’ve had my eye on them for a long time now and have always admired them from afar (even when I was pitching against them). I’ll be sitting in Austin and helping grow the digital team, presence and offerings of the already exploding Southwest region. Here are just a few reasons I’m so excited to join their ranks: 1. Integrity. This is a subject near and dear to my heart. Especially in the digital age, there’s so much underhanded,…
  • What’s your love plan?

    Spike Jones
    18 Oct 2013 | 1:54 pm
    Love plan? LOVE PLAN? I know what you’re thinking: That Spike Jones has lost his ever-lovin’ mind! What does he mean, “LOVE PLAN?!?” Allow me to explain: If you’re a brand and you’re on social media, then one of the first things you work out is your crisis plan. You know, that plan that’s activated the second there’s backlash against  you because of (fill in the blank). You PR and social teams are poised and ready to go at a moments notice. And hopefully you’ve not had to pull the trigger on this plan, but at least you know it’s…
  • The Creativity/Convenience Paradox

    Spike Jones
    11 Oct 2013 | 8:37 am
    Digging down in the bowels of my Macbook, I found this gem of a rant written by an old copywriting bossman. Mind you, this was probably written around the turn of the millennium. And I think there’s still a lot of truth here. Take a look: It’s all about thinking. Think different. Think again. The thinking man’s game. Think fast. Think outside the box. We’re thinking ahead. What our customers really think. Think before you speak. You’d think with all the thinking going on that ignorance would be an endangered species. The fact is, I believe most people don’t…
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    Imagine Your Reality : Holistic Business Coaching

  • How to be a Resource to your Clients and Network

    taylor
    16 Jul 2014 | 11:00 am
    One of the realizations I came to early on in my consulting practice was that I could not be everything for my clients, nor could I provide every service or product to my clients. The best thing I could do was accept that I couldn’t be everything to everyone and instead focus on being a resource to people who have needs I can’t fulfill. I know I can’t fulfill all their needs directly because I don’t have the expertise in every area they might need. And I don’t need to. What I do need however is to be humble enough to accept what I don’t know so that I can…
  • Good leader characteristics to cultivate

    taylor
    9 Jul 2014 | 11:00 am
    I’m reading the Unfinished Leader, which focuses on the complexities of leadership, specifically in dealing with paradoxes and resolvable problems. It’s an interesting book, which argues that many leaders go into situations believing they can find a solution to the problem without considering the various factors that effect the problem, which can include anything from business culture vs international culture, the structure of the organization, as well as personnel issues and what direction the business should go in. When I work with my clients, a lot of the work we do is focused…
  • There is no silver bullet for business

    taylor
    2 Jul 2014 | 11:00 am
      In How the Mighty Fall, the author points out there is no silver bullet for business success. It’s a point that’s well made and sadly can’t be made enough. A lot of business owners have this idea that there is a silver bullet that will help them be successful and stay successful. when social media first hit the scene, it was treated as silver bullet, only for business owners to realize it was anything but that. QR codes were treated the same way and undoubtedly when something else comes out that can effect a business it will also be treated as a silver bullet. However…
  • How Responsibility changes your business

    taylor
    25 Jun 2014 | 11:00 am
    In both A Culture of Purpose and How the Mighty Fall, the authors make a point which can transform your business or job. They each note, in their respective books that people who perceive what they do as a responsibility treat it differently than if they view it as something which is done for a paycheck. A responsibility is a recognition of power, as well an obligation to exercise that power responsibly. A person who recognizes that responsibility for what it is will approach their work in a different way than someone just working to get a paycheck. The person working for the paycheck is…
  • How Action creates Change in your Organization

    taylor
    18 Jun 2014 | 11:00 am
    I’m reading A Culture of Purpose, and there’s a point the author makes where he notes that it’s better to act yourself into a different way of thinking, than to think your way to different actions. It’s wise advice, which illustrates something I’ve found to be true in business. If you want to make a change in your business, its better to determine what actions need to change and then change them. If you over think it, you create a situation where you bring yourself to a place of indecision. That indecision will stop you from making a change, whereas taking action…
 
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    B2B Marketing Blog | Webbiquity

  • 23 Outstanding Social PR Guides

    Tom
    22 Jul 2014 | 3:05 am
    As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. This shift has led to…
  • The Future of Digital Marketing According to the Giants

    Tom
    15 Jul 2014 | 3:11 am
    Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. These companies have also made purchases that many people didn’t quite think were obvious, but perfectly made sense in hindsight. But what do these purchases tell us about the direction digital marketing is going? Let’s have a look. Digital Marketing will be about Heightened User Experiences…
  • 20 Expert LinkedIn Guides

    Tom
    7 Jul 2014 | 3:19 am
    LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook. Facebook may be fighting back, but time will tell regarding its true intentions and objectives on that front.
  • A Stroll Down Out-of-Memory Lane

    Tom
    2 Jul 2014 | 3:51 am
    Ah, summer–grilling, campfires, water sports, family trips, watching the World Cup (at least until yesterday)… It’s easy to get distracted this time of year, and particularly this week, with national holidays in the U.S. and Canada. So in the spirit of taking a midsummer break from work, here’s a completely off-topic post. We were cleaning out a storage area in our basement helping an older friend clean out his basement recently when we came across a box of old computer parts, cables, and software from my early days in engineering documentation early in his career.
  • The Worst Social Media Business Blunders

    Tom
    26 Jun 2014 | 3:18 am
    Guest post by Larry Alton. Businesses and celebrities are supposed to be professional, so why are there constantly mistakes being made, sometimes by even the largest of companies? Well, the answer is because there’s a human behind those Facebook post and endless tweets. From bad grammar to getting visibly frustrated and engaging in flame wars, there are lessons to be learned from the social media faux pas of others. If you were on the fence about hiring a professional social media manager, these might push you over the edge. 1. Justine Sacco, Africa and AIDS It’s going to take a serious…
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    Blog

  • Emma Social recap: The Word Crimes edition

    jeff.slutz@myemma.com
    18 Jul 2014 | 12:52 pm
    Every Friday on the Emma blog, we wrap up the week with a recap of our favorite links and social posts, and one of our favorites from this week is giving us serious flashbacks to the 80s. Weird Al. Yep, he's still doing his thing, and if you haven't seen it yet, he dropped an anthem for writers, communicators and lovers of language everywhere. Preach, Weird Al. Now onto the rest of our favorite articles and posts from this week. And if you'll excuse me, I have to obsessively review every word of this post for any typos or mistakes. Best practices 7 ways nonprofits (or anyone,…
  • 7 ways nonprofits (or anyone) can grow their subscriber list

    jeff.slutz@myemma.com
    16 Jul 2014 | 11:27 am
    When Emma 25 honoree Agape Animal Rescue asked us for some tips to help them grow their email list, we talked through several ideas that we thought would work for them (and really, anyone else looking to attract new subscribers). The average email list churns by about 30% every year, so a successful email marketing strategy should include activities to keep that list growing. Here are 7 things that nonprofits can start doing today to add new supporters to their email list. 1. Move the signup form to the top of your website The default for many organizations is to bury their email signup form…
  • What’s next for your email marketing data, results and insights

    jeff.slutz@myemma.com
    15 Jul 2014 | 4:55 am
    We love helping our customers see big results with email marketing. Heck, it’s why we developed Metric, our response app for iPhone that lets you stay connected to your email performance from anywhere. It’s why features like responsive mobile-optimized templates, subject line split testing and automated welcome emails come standard in every Emma account. And it’s why we’ve launched concierge service packages aimed at designing for mobile inboxes, tailoring messages for key audience segments and improving sending strategy for higher engagement. You…
  • Emma Social recap: The National Ice Cream Month edition

    jeff.slutz@myemma.com
    11 Jul 2014 | 7:12 am
    July is National Ice Cream Month, and today we’re celebrating in style around the Emma offices with some of our favorite flavors (Brambleberry Crisp!) – and doing our best to avoid blacking out and destroying a whole pint at once. No worries about this week’s links though. They’re plenty sweet, and it's safe to consume them all in one sitting. Enjoy! Best practices How Firehouse Subs got huge results with email automation 7 lessons learned while content marketing for an early-stage startup How to inspire email opt-ins in 5 seconds or less Emma news Get 20% off…
  • How we use Emma’s templates to connect with fellow staffers

    jeff.slutz@myemma.com
    10 Jul 2014 | 10:55 am
    Ever wonder how we use Emma at Emma? If you’re a customer, you’ve likely seen our marketing messages, customer surveys and other public-facing emails, but one of the benefits of working here is that we can also use our Emma accounts to communicate with one another. It’s particularly handy when we need to put together quick, great-looking reminders, thank you notes and announcements to the whole staff, or even targeted segments of the company. In the tech world, they call it eating your own dog food, and we do it every day (and it's delicious). Take a look below for a…
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    The Lunch Pail: A Data Management Blog

  • CMO Corner: 3 Ways Big Data Will Innovate Your Brand

    Tommy Marzella
    21 Jul 2014 | 9:06 am
    Innovation is a word often heard in office buildings, meetings and, in particular, marketing departments across companies. It is common to hear, “we need to be more innovative” or “why aren’t we as innovative as our competitor?” In hearing this word many times, it can be easy to forget what it means as it becomes trivialized and cliché. As I was starting this article a quick Google search on “innovation” led me to a Wikipedia page, which started out by saying, “innovation is finding a better way of doing something.” On a basic level, I love this definition as it removes the…
  • LeBron James by the Numbers

    Matt Cole
    18 Jul 2014 | 11:39 am
    Perhaps you haven’t heard the news. You could have been disconnected from the world on a distant island or in an obscure jungle where precious cellphone battery power had to be conserved for survival. Whether you are a fan of sports or not, it has been nearly impossible to have missed the news that LeBron James is coming back to Ohio to play for the Cleveland Cavaliers. As a Northeast Ohioan working in an Akron office (James’s hometown), I could go on for days about this news while simultaneously dancing a happy leprechaun jig, however I wanted to focus on some numbers that have come out…
  • An Update on Net Neutrality

    Casey Newman
    16 Jul 2014 | 9:30 am
    A few months ago, we wrote about the pending Net Neutrality proposal under consideration by the FCC. The current proposal allows for an “internet fast lane” which would allow for companies that provide content over the internet to pay ISPs for direct access to consumers. The proposal has met with significant backlash, especially from major tech companies like Google. Yesterday marked the end of the first comment period for the proposal, but it’s been extended until Friday thanks to troubles people experienced while trying to submit those comments. Once the initial comment period has…
  • More Retail Mobile Email Stats

    Casey Newman
    14 Jul 2014 | 11:16 am
    As we’ve stated in the few Mobile Email Opens reports, multiple email opens just aren’t happening the way marketers assumed they would. Despite popular belief, people are not using their mobile inboxes as a triage area, scrapping and saving emails to look at later on a desktop. In fact, when we look at the retail industry, only .11% of emails are opened on a desktop, phone, and tablet. The infographic below shows the percentages of opens that happened on which device first. As you can see, of those .11% of emails that were opened on all 3 devices, over half were opened on a tablet…
  • Weekly News Updates: July 7

    Knotice
    11 Jul 2014 | 10:16 am
    Millennials account for 41% of time American adults spend of their smartphones. Here’s a look at some of the recent news items worth highlighting: Digital Advertising Isn’t Living Up to Its Promise. This fact is leading marketers to search for the best way to connect with consumers on an emotional level, reports MediaPost.  In fact, only half of marketers say they somewhat/strongly agree with the following: “Digital held promise for brand marketers, but for all its promise, it has never delivered as a branding vehicle.” Despite this, 94% do plan to increase their digital branding ad…
 
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    Yodle Company Blog

  • No Response to Your Customer Emails? It Could be Your Subject Line!

    Wyatt Riggs
    8 Jul 2014 | 11:28 am
    How many times have you deleted an email without even opening it? If you’re anything like me, the answer is A LOT – so what does this tell us about email marketing? The attention of potential customers is a precious resource. There are a lot of subpar email subject lines out there. Still, consider that over 90% of consumers use email at least once a day (source: exacttarget.com), which represents a huge potential to market your services. The only question left is to how to most effectively do this. Let’s start with one simple fact: People won’t read your emails if they don’t open…
  • Spotlight on Offers and Email Campaigns: Q&A with Product Manager Priya Narasimhan

    Melissa Lachman
    1 Jul 2014 | 10:31 am
    Last month we announced the general availability of Yodle’s Marketing Essentials, our all-in-one suite of marketing solutions for local businesses. Many of our local business clients have already begun utilizing the offer management and email marketing features to communicate with their existing and potential customers and to stand out in the marketplace. As a reminder, Yodle’s offer management feature simplifies the process for attracting new and repeat business from special offers and promotions by creating one offer for distribution across multiple channels. Business owners can…
  • Yodle Review of the Month: Accountant Testimonial

    Melissa Lachman
    30 Jun 2014 | 1:42 pm
    June’s client success story comes from Jeff Pesta and Annie Tyler at accounting firm Pesta & Pesta Tax Preparation in San Jose, California. Owner Jeff Pesta ran the firm on his own for years and had not tried any marketing before he hired Annie Tyler to take this on. Something Annie immediately wanted to do was improve Pesta & Pesta’s online presence. After listening to a thorough Yodle sales presentation they were impressed with what Yodle could do for them and were excited to sign on. Since becoming a Yodle client in January, Pesta & Pesta has been extremely impressed with…
  • Yodle Review of the Month: Client Testimonial by Mr. Godwrench Auto Service

    Melissa Lachman
    29 May 2014 | 10:51 am
    We’re bringing back our “Yodle Review of the Month” series where we showcase a different Yodle client success story at the end of every month. May’s story is about Tim Ellison, owner and operator of Mr. Godwrench Auto Service in West Chester, Ohio. Before Yodle, Tim was struggling to get customers in the door of his brand new business. He was on a tight budget and was skeptical about online marketing but after hearing a sales presentation from Yodle he decided to give it a try. In just the first week, Tim received a job through Yodle that paid for his first 90 days. Yodle is currently…
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    Crenshaw Communications

  • Is There A Good Way To Break Bad News?

    Dorothy Crenshaw
    17 Jul 2014 | 12:16 pm
    It sometimes falls to PR specialists or other professional communicators to deliver information that will spark anger and resentment, not to mention negative media coverage and potential community impact. As an internal email explaining a planned workforce reduction by Microsoft recently showed, it’s not easy to deliver bad news. In the Microsoft case, a longwinded memo from Devices Group head Stephen Elop begins with a jocular “Hello, there,” and proceeds to outline business unit strategies and plans in painful detail. Five jargon-bloated, redundancy-riddled paragraphs…
  • 7 Ways To Power Up Your Digital Brand Presentation

    Marijane Funess
    16 Jul 2014 | 3:46 pm
    Is your brand presentation dull or fragmented? Are all cylinders firing? Here are some things to consider if you want to add power to the way your brand is presented online. Do less. It sounds counterintuitive, but sometimes it pays to do fewer things very, very well. Start with end goals. Then do a deep dive into the needs of target customers. What are they looking for? What is the primal desire, burning need, or insomnia-producing problem that must be solved? Very few brands can focus on more than one or two implicit promises to customers. If it’s not broken... Some feel the need to…
  • The Top Ten PR Lies No Client Should Believe

    Dorothy Crenshaw
    15 Jul 2014 | 10:02 am
    MarketingLand’s 10 Lies You Should Never Believe From SEO Gurus struck a chord, possibly because I recently went through an interview process with eight different SEO “experts.” The experience was educational and impressive, though not really in a good way. But the SEO post inspired yet another take on the untruths, myths and misperceptions about public relations. Here are some of our favorites. PR is free advertising. Not. Earned and paid media are typically not comparable, and they certainly aren’t interchangeable. Ideally, they work in concert. PR can almost never…
  • PR Pros: 5 Ways To Jettison The Jargon

    Marijane Funess
    10 Jul 2014 | 3:04 pm
      Every industry has its jargon. B2B tech folks like their models to be “scalable” and e-marketers want promotions that focus at the “bottom of the funnel.” At its best jargon provides shorthand to let insiders communicate with ease. At its worst, some phrases bastardize the meaning of words and confer an air of truly unwarranted self-importance.  When deciding which words to use in business, we ask you to consider this line from the 80s classic “One Thing Leads to Another,” which asks, “Why don’t they do what they say, say what they…
  • Best and Worst in PR Crisis Management 2014

    Dorothy Crenshaw
    9 Jul 2014 | 2:39 pm
    The year is only half over, and already there have been all manner of PR “crisis” situations for professional communicators to dissect. But some recent shenanigans, and the accompanying reputational consequences, have been so varied and so fascinating that I’ve decided to bestow informal “awards” for crisis PR. Most entertaining: Hands down, the Donald Sterling fiasco, a PR blogger gift that has kept on giving since tapes of the not-yet-former Clippers owner’s racist remarks were leaked in April. The best game plan here was the one followed by NBA…
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    Business 2 Community

  • 7 Tips to Make Your Summer Sales Sizzle

    Susan Solovic
    22 Jul 2014 | 4:00 am
    We all love the summer, but it can be a rough time for business—they don’t call them the “dog days of summer” for nothing. With kids out of school and families going on vacation, the world of commerce becomes less predictable. To help you fight back, here are seven ideas to heat up your warm weather sales. Some will give your bottom line an immediate boost; others will help improve your brand recognition and loyalty. 1. The summer of social media Create a thread that will carry through your social media campaigns. You might use a “road trip” theme on Facebook, for example. As you…
  • How Picky Can you Be With Software Leads?

    Lawrence Anderson
    22 Jul 2014 | 3:12 am
    Defining software leads has to be the most ancient struggle between sales and marketers inside the industry (and outside it for that matter). While marketers struggle to hit quotas, their lack of consideration for the sales perspective is a common complaint. Meanwhile, another common complaint is that salespeople are too picky and too dismissive of leads coming from their marketing department. You’ve heard this story before but when trying to get both sides to get along, exactly how have you defined picky when it came to qualified software leads? As much as I hate hearing the phrase…
  • What Not To Do When Building Your Website

    Erin Cole
    21 Jul 2014 | 8:44 pm
    When designing a webpage, the most important component to the design is not fancy fonts and flashy graphics. It is the user.  It is time to forget about what you find attractive. Your website is not built for you, it is built for your customers. It is not always about being the most innovative and creative, it is about creating a website that attracts your customers and keeps them coming back over and over again. Keeping this in mind, I have compiled a list of four mistakes people make when designing a webpage, and surprise, they all focus on the user. 1. Not having a clear message or not…
  • How Do You Get To Know Your Audience The Best?

    Jeanne Sachs
    21 Jul 2014 | 8:41 pm
    Audience, Customers, Consumers, Readers. No matter what “label” you put on them, they are the people you are thinking about when you are writing your content whether it’s being published on a website, blog, in email or even somewhere else on the web. They are real people with varying interests, knowledge, time, needs, desires and so much more. Many bloggers, Brands and Publishers go to great lengths to understand the people they write content for. And there is so much data available today. As you well know, we are in the age of “Big Data”. Back in the early days of the internet…
  • The Mobile Trends That Will Impact Small Businesses

    Laura Cole
    21 Jul 2014 | 8:39 pm
    If there is one industry that has remained Omni-potent in the wake of the Great Recession, it is the smartphone market. As leading brands such as Apple, Samsung and HTC have competed to introducing thrilling new innovations into the marketplace, rivalry has intensified to the point where customers’ have been able to benefit from lower price points. There are signs that growth in the smartphone industry is beginning to decline, however, as new brands continue to enter the market and compete for their share of the cumulative sales volume. With Microsoft having recently conducted a takeover of…
 
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    B2B Marketing Insider

  • Content Marketing ROI – More Than A Trip Down The Rabbit Hole

    Michael Brenner
    21 Jul 2014 | 8:15 am
    In Alice’s Adventures in Wonderland, Alice blindly jumps into the rabbit hole in striking similarity to the way many marketers today are jumping into content marketing. And like a foolish child struggling to understand the world of grown-ups, most marketers have failed to stop and ask what the rabbit hole really is, and why it exists? If the rabbit hole is content marketing, then the rabbit is the search for ROI. The rabbit checks his watch, records the time and is scurrying about worried about his appointments. But he doesn’t know why these things are important. Content Marketing…
  • WTF Does Kevin Spacey Know About Content Marketing?

    Michael Brenner
    17 Jul 2014 | 4:24 am
    The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! You may know him from amazing roles in films such as Se7en, The Usual Suspects, American Beauty, and of course most recently in the binge-inducing Netflix series The House of Cards. But the Oscar-winning actor, director, writer, producer is getting quite a bit of media coverage for his views on traditional media and storytelling. Two things that we talk a lot about here. You have heard my pitch: the world has changed (digital, social, mobile), relegating most marketing…
  • Are You Ready For Marketing 2020?

    Michael Brenner
    15 Jul 2014 | 5:04 am
    The explosion of channels we all use to gather, consume and share information is having a dramatic impact on the methods of modern marketers. We largely don’t answer cold calls, respond to unwanted emails, click on banner ads or appreciate disruptive marketing techniques. Evolving consumer habits and the pressures on marketers to help grow the business are re-defining marketing. And like a parent who doesn’t notice the daily growth of their children, the changes will be dramatic as we look ahead to 2020. Today, The Mad Men Are Truly Mad Today, agencies are absorbing the impact of…
  • Content Marketing? Just Deliver Content People Want

    Michael Brenner
    10 Jul 2014 | 5:53 am
    I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing? I know there are a million ways to answer it, but to me the simplest reply is: just deliver content people want! One thing that I find really rewarding is seeing a young professional, with a ton of talent, and the courage to participate in the conversations we are all having around the changing nature of marketing. So I was happy to participate in this interview with a local graduate student Julie Long. Julie is a creative marketing specialist at QVC, a Board…
  • Content Marketing Objectives And KPIs

    Michael Brenner
    7 Jul 2014 | 7:55 am
    Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically. One of the biggest content marketing and content strategy questions I get is around objectives and KPIs (Key Performance Indicators). What are the right objectives and KPIs for content marketing? This is different from the bigger “Content Marketing ROI?” question which I promise to cover in an article here soon. This question is more around the operations of…
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    The Marketing Sutra of Alex Grechanowski

  • Workshop: How to Launch a Startup in Silicon Valley

    Alex Grechanowski
    18 Jul 2014 | 1:38 pm
    Established in 1999, Kyiv Mohyla Business School [kmbs] in Ukraine is a school for leaders who are oriented on qualitative changes. kmbs introduces a new 3-day program (Aug 7-9, 2014): How to Launch a Startup in Silicon Valley The workshop is designed for: Specialists in the field of high technologies who are considering starting their own projects Entrepreneurs who want to expand their startup to international markets and open an office in Silicon Valley Investors who consider investments into new innovative businesses and want to become familiar with international investing best practices…
  • ‘Voog’ Trailer – From the Director of Edicy

    Alex Grechanowski
    3 Jul 2014 | 6:39 am
    “Your website is going to be awesome!” Voog on Vimeo.“Voog enables you to build awesome websites with a creative flow. Voog is exceptionally easy to design, straightforward to build for and unbelievably simple to use.” Start here: www.voog.com Tweet
  • Startup Mixology: A Book About Turning Your Ideas Into Action

    Alex Grechanowski
    27 Jun 2014 | 11:58 am
    “Too many entrepreneurs these days are burning out, stressing out, and pretending they have no choice. Startup Mixology reminds us all to pause and celebrate the small victories – because the game is really a marathon.” ~ Gary Vaynerchuk Frank Gruber is an entrepreneur, new media journalist and investor. In 2006 he co-founded Tech Cocktail - a media company and events organization for startups, entrepreneurs, and technology enthusiasts offering tech startup focused news, events, and resources. Frank has built and launched products for the masses while at AOL, Tribune and…
  • Electronic Violinist Lindsey Stirling on YouTube for Brands

    Alex Grechanowski
    25 Jun 2014 | 8:39 am
    Back in 2007 she “wanted to be relevant on the Web and in the real world.” Today Lindsey’s channel on YouTube has over 5 million subscribers and over 675 million views. “Collaboration was absolutely huge:” Tweet
  • Product People Club – Coming Soon

    Alex Grechanowski
    23 Jun 2014 | 4:52 am
    Justin Jackson, the host of the Product People podcast, will be launching Product People Club. Sign-up at productpeople.club to get notified about the pre-launch! If, for some strange reason, you’re still not a regular listener of his podscast, here’s is interview with David Heinemeier Hansson (@DHH of Basecamp): Or watch this episode on YouTube: youtu.be/rpMrbY8fHM8 Tweet
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    Insivia Marketing + Web Design

  • Marketing for Manufacturers: Wire-net Presentation

    insivia
    10 Jul 2014 | 8:57 am
    Marketing for Manufacturers This presentation was given at Wire-Net to a group of manufacturing and related companies about startegic marketing with high-level tips across a wide array of channels.   Some of the Topics Marketing As A Science Personas Marketing Plans Search Optimization Pay-Per-Click E-Mail Marketing Marketing Automation   Need A Speaker on Marketing Topics? Have Andy Halko speak to your organization.
  • Homepages vs. Landing Pages

    insivia
    18 Jun 2014 | 2:27 am
    You may have heard the term “landing page” page before and wondered how it’s any different from your websites home page. The two are actually quite different and have their own unique way of converting your visitors. A homepage is the entrance to your website – a portal to the rest of your site with the goal of exploring it. It’s usually visited by those who have a direct link to your website. Most of the time the visitors already know you or have done business with you. Your homepage has navigation to other parts of your site such as blogs, products, services, resources, etc.
  • #Ten2Win: Manufacturing Search Engine Optimization Strategy

    insivia
    4 Jun 2014 | 6:52 am
    The Client in Need An experienced manufacturing company that’s been around for over 60 years has hired a new CEO. He is looking to revamp the company’s digital presence to help drive leads to the sales team. The Issues at Hand The Website is currently lacking SEO as well as the pieces needed to optimize, such as content and social presence. 12% of the site’s visitors are from mobile, but the site isn’t optimized for mobile, nor is there a mobile version. Internally, the site is outdated and slow to load resulting in poor usability. The lack of a site hierarchy, indexed pages, and…
  • What The Smart Home Means For Marketing

    insivia
    2 Jun 2014 | 9:31 am
    Picture this… You wake up in the morning to the sound of your phone. It’s updating you on the traffic on your way to the office based on the route you took yesterday. You stumble into your bathroom and stare into the mirror at the outcome of your beauty sleep. On the side of your mirror is a reminder to buy toothpaste and shaving cream. You make your way downstairs to find your coffee has already started brewing when it sensed your bathroom light turn off. Your reach into your fridge for some half & half – the bottle is almost empty so your refrigerator updates the shopping…
  • Six Tenets of Relationship Marketing

    insivia
    23 May 2014 | 8:46 am
    Relationship Marketing Relationship Marketing is tactic to retain customers and cause recurring transactions versus having customers buy once.  Insivia has developed the Six tenets of Relationship Marketing that define how to be successful at developing customers who purchase more than once.   The Six Tenets Authenticity + Trust Knowing Your Audience Aligning Values Creating Value Outside Your Product Frequency + Diversity of Place Great Products & Services   Need A Speaker on Relationship Marketing? Have Andy Halko speak to your organization.
 
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    Value Acceleration

  • We Dropped You From The List

    valueacceleration
    17 Jul 2014 | 7:39 am
    That’s what they told my wife the other day after she waited all day long for AT&T to come out and fix a telephone problem we’re having. This despite having called them several times during the day to verify they were coming. Not only did they not tell her they had taken this action by calling to let her know, when she called to verify they were in fact still coming, they also advised that they were too busy to come back on her next scheduled day off. Only a pseudo-monopoly can run this way and survive. In reality AT&T is not really a monopoly anymore given the various…
  • The CEO is the CMO

    valueacceleration
    15 Jul 2014 | 7:45 am
    Back in January I posted briefly on the fact that the CEO is the defacto CMO in companies that do not have one. In truth, many CMOs are only responsible for the “communications” aspect of Marketing, and in those companies the CEO is still the true CMO, as the rest of Marketing’s responsibilities must be overseen at a high level. Now, Ad Age is positing the notion that the CEO should also be involved directly with the “communications” responsibility given to the so-called CMO. Their argument is now that “marketing communications” is really a two-way…
  • The Real Reason Sony Lost It’s Mojo

    valueacceleration
    10 Jul 2014 | 7:20 am
    A recent article in Business Week, “Sony Bets It Can Find The Next Big Thing,” discusses Sony’s poor results (six annual losses in seven years) and how they are still spending close to $5B in R&D to find the product(s) to improve their performance. I commend them for their R&D efforts and it alone will not save them. The root cause problem is disclosed in the article. If you read Akio Morita’s autobiography, Made In Japan: Akio Morita and Sony, you will quickly discover that Mr. Morita believed that spending time with customers helped him uncover the…
  • Will This Reset Work Faster

    valueacceleration
    8 Jul 2014 | 7:20 am
    J.C. Penney has decided upon a new strategy … again. I commend them for at least realizing that returning to their failed strategy was not viable. And, they have survived long enough to try one more thing. That was not 100% clear to me as I noted previously. What is their new strategy? Latina focus. This quote sums things up: “Our growth depends on catering to the Latina,” said Lyris Leos, director-multicultural marketing at J.C. Penney. Until now, “we have never overtly stated and assertively made the claim that the Latina is our brand muse.” (I’m also…
  • The Product Return Guarantee

    valueacceleration
    1 Jul 2014 | 7:05 am
    Back in the early 1990s when I worked with Enzymatic Therapy, we hit on the idea of offering a money back guarantee if people weren’t happy with the results they got from Enzymatic’s products. The idea was to get people to use a full bottle to give it a fair trial and then, if they felt it didn’t work for them, they could return the empty bottle for a full refund, either from the store or from the company. If they took it back to the store they got a full refund, and Enzymatic refunded full retail to the retailer so they did not lose the sale. Further, the customer was back…
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    ViperChill

  • How to Get a Footer Link from SoundCloud.com (And Why I’m Continuing with “Dark SEO”)

    Glen
    21 Jul 2014 | 2:51 am
    When I first started out with SEO I was determined to be as “whitehat” as possible. I wouldn’t do anything to potentially risk my site being penalised by Google. In fact, after just one year of running this website I had the opportunity to get a link from Matt Cutts, Google’s head of web spam. Matt emailed me privately to ask that my content was only preaching white hat SEO and that he wouldn’t regret linking to me. I had nothing to hide and told him as such. Later that day I got the link I was hoping for. I’m sure that was the first and last time such a…
  • How to Build a Billion Dollar SEO Empire

    Glen
    15 Apr 2014 | 6:45 am
    A few weeks ago I was one of the tens of thousands of people who enjoyed reading a blog post on Priceonomics about “The SEO Dominance of RetailMeNot”. It was an absolutely fascinating read because, being a total SEO geek, I rarely find information in this space that hasn’t been repeated 100 times before. I knew about the company already, but I had no idea about the scale in which they were absolutely annihilating their competitors. For the thousands of popular search terms that are out there in the coupon world, you’ll see RetailMeNot as the number one search result…
  • Dr. Houzz Reveals a Widget-Flawed Google Algorithm

    Glen
    7 Apr 2014 | 10:28 pm
    On January 28th you may recall that I did a huge blog post on why I’m building a bigger link network. In that post I showed in great detail how Godaddy were utilising customers who are using their SSL services and getting top search rankings by adding anchor-text-rich backlinks in the widgets that clients place on their websites. About a month after my blog post, Godaddy dropped back to page two for all of the terms they were ranking number one for. Even though they dropped off the radar slightly, the SSL certificates niche is still an industry I watch with great interest because…
  • $100,000 in One Week, a Viral Nova Follow-Up

    Glen
    17 Feb 2014 | 7:35 am
    It’s very rare for me to do a follow-up post on any subject, let alone in such a short timeframe, but my recent post on Viral Nova caused quite a fuss. Pageviews wise, it was the most popular I’ve published this year but more surprising was how many emails and comments the topic received. Many of them were to let me know about the Facebook click fraud video that’s gone viral and the articles from both Business Insider and Bloomberg on Upworthy losing Facebook traffic . I hope to dispel their claims and more in this follow-up post. After all, you did ask for it. Thank you to…
  • Time Sensitive: How to Reach 100,000,000 Unique Visitors in Just 6 Months

    Glen
    10 Feb 2014 | 5:20 am
    It’s so easy to think that all of the best ideas have already been thought of, but then each year something else comes along that makes you go “why didn’t I think of that?” Whether it’s Pinterest, Snapchat or even Flappy Bird, it’s amazing that new ways to communicate and play are still being “invented”. One such example that I want to share with you today is simply about giving crack to Facebook users and becoming rich because of it. Not actual crack, of course, but crack in the form of content that they just have to share with their friends on…
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    The Online Community Guide

  • Building Early Participation Habits In Your Online Community

    Richard Millington
    21 Jul 2014 | 11:30 pm
    Here's a typical approach to growing a community in which members participate. None of these ideas will be new to you.  1) Ask your members to share their best advice, funniest story, biggest challenge, or anything else that is the 'best, most' or definitive response to the question. This drives activity from existing members.  2) Publish this as an eBook. Each members gets their own page. Every page links back to both the member profile to ask for more information and a link to a relevant discussion within the community. This can be as big as you like it to be. You…
  • Six Great Community Concepts

    Richard Millington
    20 Jul 2014 | 11:30 pm
    The best community concepts are aligned to an existing motivation. They help us do something we already want to do.  The BJFogg model is a good way of talking about existing motivations.  Most organizations develop a community about themselves. They’re shocked their precious members don’t want to talk about them.  If members are visiting, but not sticking. It’s usually a concept problem.  Base your concept around one of the six core motivations:   Pleasure If you can identify the specific activity members like to do within the topic, it's easier to…
  • I Created That

    Richard Millington
    17 Jul 2014 | 11:30 pm
    It's hard to see most established communities vanishing overnight. This is because communities (the authentic, genuine, communities) are such a big part of who we are. We take great joy and validation from participating in the community. In many cases, it's our conduit for identification. We know more about ourselves through our community interaction. To walk away from a community would mean leaving behind a huge part of our identity. But that only happens if it is an authentic, real, community. It only happens when the community was stitched together over many years. It only happens…
  • The Myth Of The Superusers

    Richard Millington
    16 Jul 2014 | 11:30 pm
    Superusers exist. On every platform you'll find people that have reviewed thousands of books, posted hundreds of thousands of comments, attended every single event in the sector, have 1m+ friends etc.. But it's bunk to think that you can recruit them.  It's almost impossible to identify them. Previous experience in other communities/platforms doesn't predict future effort. In fact, those highly active elsewhere are less likely to be highly active in your community. Why would they participate? It's hard to identify them by personality type either. Slower…
  • Buddy Systems

    Richard Millington
    15 Jul 2014 | 11:30 pm
    The buddy system isn't a new idea. You automatically assign a newcomer a buddy to guide them through the community development process. In small communities you can handpick people. In larger communities you need a little more design and planning expertise. When it works well, the conversion rates into active participants is far higher. People are guided through their first few interactions. However, if it appears forced/fake, it has negative consequences.  This only works when the buddies can interact in a sincere and authentic way with new participants.
 
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    About Leads

  • Grow Your GDN Campaigns with Google Conversion Optimizer

    Sylvia Rosen
    10 Jul 2014 | 6:42 am
    Guest Post by Dana Berardi from BuyerZone’s PPC team As I explained in my last blog post, the Google Display Network offers a variety of targeting and bid options; one of which is an automated bidding tool called Conversion Optimizer. Using Conversion Optimizer is an efficient way to get as many conversions as possible at a CPA you set as your target. Allow me to explain… Google Conversion Optimizer analyzes your historical data (and a number of other factors) to predict the likelihood that your ad will lead to a conversion. The goal of Conversion Optimizer is to get the most conversions…
  • Tailoring Persona Research for a B2B Content Strategy

    Dylan Mazeika
    30 Jun 2014 | 7:05 am
    Creating a buyer focused content strategy needs information on your buyer, but more importantly the concerns that exist in the purchase of that product. I’ve put together some basic steps to combine the information you know about your customers, with the product information they need to know before making a purchase. Have questions about forming your content strategy? Leave them in the comment section below. Catch more of our helpful tips on SlideShare: Slideshare.net/BuyerZone The post Tailoring Persona Research for a B2B Content Strategy appeared first on About Leads.
  • Mismatching B2B & B2C Customer Care Strategies is a BIG No No

    Sylvia Rosen
    13 Jun 2014 | 7:14 am
      As we explained in the beginning of the year, providing excellent customer care service is crucial for your company’s reputation. Although the tips we provided in that post may be applied to both B2B and B2C customer care teams, there are three VERY important things that should NOT be interchangeable. Our customer care gurus, Sean Tuohy and Shana Reed, break these three important aspects down: Customer Relationships B2C: Consumer-based customer service agents typically try to resolve issues in one call. They do not build long-term relationships with their customers because…
  • Sales Tips: Getting to Yes

    Sylvia Rosen
    5 Jun 2014 | 12:00 pm
    A book recap by BuyerZone’s sales team Between closing sales and working with our great network of suppliers, BuyerZone’s sales team can be found with their noses in the books. The team regularly reads sales, marketing and lead generation books to stay up-to-date on industry trends and tactics. This past month, they read Getting to Yes by Roger Fisher and William Ury. The team put together chapter highlights and their favorite takeaways so you don’t miss out. Have questions for the sales team? Leave them in the comment section below! Catch more of our helpful tips on…
  • Email Marketing Tip: Don’t Forget the Preheader!

    Jon Faitel
    2 Jun 2014 | 2:00 am
    You work so hard to put together a compelling email campaign. You have your list set up, your HTML just right, and you’re ready to hit send. But, there’s one critical step that can’t be overlooked – the preheader. In some email clients like Gmail and Apple Mail, there is space for approximately 85-140 characters to help support your subject line. Taking advantage of this communication point can be the difference in a recipient opening your email or deleting it entirely. By default, the preheader area will display the first few lines of content in your email following the…
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    Personal Branding TV

  • Executives – Create Your Video Bio

    Regina
    7 Jul 2014 | 9:23 pm
    Here’s a how-to video for creating a video bio that William Arruda produced for videoBIO. It gives executives the step by step plan for using video for personal branding.
  • Jeremiah Gardner Interview – Reach Personal Branding Interview Series

    reachproducer
    28 May 2014 | 2:12 pm
    How Lean Brand Development is Changing the Game Click the microphone to download the audio replay >>> The Lean Startup methodology has taken the world by storm. With the concept credited to Eric Ries in 2011, the term “lean” refers to an expedited and waste-free solution to launching a startup company. The lean method can reduce the market risks and sidestep the need for large amounts of initial project funding and expensive product launches and failures. If the lean philosophy works to more effectively launch a product, could the same philosophy work to launch a brand? Our guest…
  • Commercial Break: HoneyMaid – This is Wholesome

    Regina
    8 Apr 2014 | 12:51 pm
    HoneyMaid – This is Wholesome I love this commercial because: Branding is about taking a stand knowing not everyone is going to agree with you. Strong brands often repel as well as attract. The other thing I love about this ad is that Nabisco knew that there could be controversy and was prepared. They followed up – after some negative feedback on Twitter – with this YouTube video that has been seen by over 3Million people. Talk about maximizing value from one marketing campaign! This ad and YOUR personal brand: Be willing to take a stand and express your point of view when you feel…
  • Jason SurfrApp Interview – Reach Personal Branding Interview Series

    reachproducer
    5 Apr 2014 | 1:53 pm
    Creativity For Sale: Digital marketing stories from a guy that sold his last name Click the microphone to download the audio replay >>> Content is indeed king, but do you know why? Content is king because it transforms your unique promise of value into something tangible. Without content, you cannot build an online community. Building an online platform is a tactic used to increase your value and validity as a thought leader. Innovative change catalysts have propelled the soapbox evolution since the early 1900s. Most recently, early adopters who embraced the power of advertising on…
  • Mike Maddock Interview – Reach Personal Branding Interview Series

    reachproducer
    1 Mar 2014 | 10:14 am
    Free the Idea Monkey: How to make big ideas happen Click the microphone to download the audio replay >>> Is your company at risk of getting “napstered”? Are you at risk of getting “napstered”? Your personal brand may be the only thing that can save you! Blockbuster knows all too well what it means to get napstered. As an established company, Blockbuster railed against new technology because they were stubborn and afraid of change. New technology gave startups an opportunity to increase market share and eventually put Blockbuster out of business. People can get napstered too!
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    newInternetOrder.com

  • 3300+ Words Worth of Non-Obvious Marketing Tactics That Work

    Karol K.
    18 Jul 2014 | 5:14 am
    Shhh! … What follows is something you surely haven’t heard before! In order to truly grow your business you need to: Step #1Promote it on Facebook. Step #2Try Google AdWords. Step #3Build an email list! Step #4Interact with people through blog comments. Step #5Post on forums and link back to your site. Okay okay, just kidding. These – and similar ideas – have truly been beaten down to death on the web as it is. Really, how much Facebook marketing advice does the world need? But I digress, so let’s get back on track!   … scroll down for 14 non-obvious…
  • 1 Simplistically Simple Way to Simplify Your To-Do List (Hint: It Involves the -P-)

    Karol K.
    29 Apr 2014 | 12:24 pm
    I need to confess something to you. Remember the big comparison feature I did on the top productivity / to-do tools out there? Well, shortly after publishing it, I went all the way back to full caveman style, handling my to-do lists on paper. You know, as in dead trees. Not an app called Paper or whatever. So yeah, pretty offline. Actually as offline as it can get. But why?   The superiority of paper Quite randomly, I stumbled upon this video by Neville from AppSumo -» His method – using just a legal pad – seemed like an efficient and interesting one, so I’ve…
  • [Downloadable] The Words to Avoid if You Don’t Want Your Emails Flagged as Spam

    Karol K.
    11 Apr 2014 | 2:18 pm
    There’s much information online on starting an email list and then growing it as one of the main parts of your online business. This isn’t one of those articles. The harsh truth is that no matter how good your marketing is, and your individual tactics are, a big portion of your email messages will still get filtered out into spam folders. People won’t even see them in their inboxes. “So I spend all this time trying to get subscribers and then my email tool fails to deliver? Really?!” Well, yeah. Unfortunately, that’s exactly the case. MailChimp actually…
  • [Real-Talk] 19 Things You Need to Do if You Want to Be Successful

    Karol K.
    11 Mar 2014 | 11:09 am
    I don’t usually repost stuff. Actually, I never repost stuff. But there’s this one short article I stumbled upon at Business Insider that hit a complete home run with me and I knew I had to share it with you guys. The article’s so true. It’s so accurate. It’s so relevant to anyone who’s doing anything that can be considered “business.” It’s so spot-on if you’re facing any kind of challenge right now. It’s exactly the kick we need to keep us going and help us achieve great things in our lives. That being said, the original…
  • [Giveaway] Here’s Why Social Share Counters Suck, Plus What I Can Give You That Doesn’t (Hint, It’s Simple, Effective, and Free)

    Karol K.
    4 Mar 2014 | 12:46 pm
    If you have a website, which you do, then you obviously need some social media share buttons. But what if the buttons you currently use display all zeros? Like this: There are probably very few things that are worse for your social proof than showing such numbers. I guess this will sound quite obvious, but we’d surely wish to see this on our social media counters instead: In fact, let’s just tell it like it is:   For new and up-and-coming sites, showing counters on social media buttons is negative social proof.   Now, you might be thinking that we all go through the…
 
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    Digtital Gossips by Munaz

  • Are Social Signals Affecting Your Google Rankings?

    Munaz Anjum
    8 Jul 2014 | 3:28 am
    Ever since the online world was stormed by social networks of all sorts, right from the ubiquitous Facebook to Twitter to little less known likes of Pinterest, their role in affecting Google rankings has been questioned, examined, and discussed by experts and enthusiasts alike. Should social media be a primary part of your SEO strategy?  If yes, what are the various social signals that affect the SERP? The talks about influence of social media on search engine rankings go as long ago as 2010, when the leading search engine specialist and editor-in-chief of Search Engine Land, Danny…
  • Mobile App or Responsive Website –Mystery Debunked!

    Munaz Anjum
    21 Apr 2014 | 5:11 am
    Credit Image Source:  OnbileThe acquisition of apps by tech companies frequently hogs the headlines these days. The recent acquisitions of WhatsApp by Facebook, and Viber by Rakuten, an Asian e-commerce giant, are a few examples that have given rise to a plethora of debate on the future of mobile website experience (responsive website) versus apps. There has been a mad rush on the big over-the-top apps of late, and the tech companies are not delaying a moment to capitalize the growing market share of native apps. The latest Twitter’s launch of app-install ads is just an example,…
  • Why You Should Not Trust SEO Software/Tools!

    Munaz Anjum
    8 Apr 2014 | 2:08 am
    SEO is in turmoil; notwithstanding there is a high volume of SEO software that continues to thrive on. Neither the demand for nor does the supply of such SEO software ever seem to be declining. They are being sold like hotcakes. One can see their advertisement almost everywhere on the internet. This reminds of many actors whose popularity dim after some time; they turn back to their PR agencies seeking their help in making front page news. Analogously, SEO agencies behave the same at times. They do everything and anything to sell their low valued software/tools, and thereby enhance the number…
  • Youtility Marketing Strategy - Google Versus Microsoft

    Munaz Anjum
    7 Mar 2014 | 3:22 am
    One of the most important reasons as why Google is growing like Topsy while Microsoft’s growth is at least not very significant is the difference between just two letters – helping and selling, basically YOutility.      In today’s hyper-saturated economy, product messages no longer break through like they used to a few years back. Providing helpful information to customers does all the magic. Nevertheless, we overhear CEOs yelling at their management, "we are not here to do a charity" for any extra non billable hours if given to a client. They…
  • What Can Marketers Do That No Other SEOs Can?

    Munaz Anjum
    20 Feb 2014 | 5:20 am
    I saw another rand(om) post by Fishkin who has written a blog on “What Can SEOs Do That No Other Marketer Can?” A while ago, he ended his note with some vague promise to find a solution for encrypted ‘not provided’ data on his Whiteboard Tuesday. To me, this looks so funny that I could not hold my laughter for sometimes, and then I took a glance through a few points he has written to justify as if SEOs are the smartest marketers on the earth, and none else. He wrote, an SEO can do keywords research; do funnel optimization, auditing a website, link building, blah,…
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    BlogNotions - Marketers

  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor…
  • Google+ Name Policy, Link Building Survey, Social Sharing Trends, Speedlink 30:2014

    Francisco Perez
    19 Jul 2014 | 5:53 am
    Hi everyone, hope you all had a great and productive week! One of the most interesting news that happened, in my view, was definitely the one that Google+ announced this week on removing the restriction of using “your real name” on Google+. “Over the years, as Google+ grew and its community became established, we steadily opened up this policy, from allowing +Page owners to use any name of their choosing to letting YouTube users bring their usernames into Google+. Today, we are taking the last step: there are no more restrictions on what name you can use.” What do you…
  • Marketing automation — evil or misunderstood?

    Drew McLellan
    16 Jul 2014 | 5:06 am
    When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is.  Well — if you do it badly, that’s very true. In that case — you really do make your potential customers feel like they’re just a number to you and that you treat everyone the same, with little regard to their specific needs. But when you build the system with your customer in mind — it can be a wonderful experience for them and for you. It all depends on if you build it once and put it on auto pilot or if you use it as a tool to…
  • 5 Surefire Ways to Counter Spam Attacks

    Francisco Perez
    15 Jul 2014 | 4:33 pm
    Everybody hates spam. At best it is annoying, as when your email inbox is flooded with ads for “performance enhancement” supplements or online pharmacies, or your blog is inundated with “comments” that have nothing to do with your post but instead contain links to online casinos, SEO services, or pornographic content. Spam can also be used in DoS (Denial of Service) or DDoS (Distributed Denial of Service) attacks – as happened to the anti-spam organization The Spamhaus Project in 2013, for instance – rendering your web site useless until the problem is…
  • Building a website your users will love

    Drew McLellan
    15 Jul 2014 | 8:25 am
    It seems like a “duh,” doesn’t it?  Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether or not they even needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their store or pick up the phone to place an order. How quickly times change. Now, a business isn’t considered legitimate until they have a web presence.  No matter what it is you sell, odds are your prospects are going to visit your website to decide if you’re even in the running. I’m hard…
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    Resource Nation Small Business Articles & Advice

  • Boom or Bust: Keeping One Step Ahead In The World of Retail

    Guest Author
    15 Jul 2014 | 5:00 am
    You need an edge in business. Most of the time, you’re flying blind. You wonder how it is that everyone around you is doing so well while you feel like you’re on shaky ground. The truth is that your competitors aren’t really all that well off either. They’re just keeping up appearances. Here’s how to ditch the status quo, stay one step ahead, and actually be confident in your company. Establish a Killer Email Marketing System You have to step up your marketing game. Most companies that are successful use a sophisticated system to send out weekly or monthly reminder emails, but…
  • 5 Important Lessons to Teach Your Sales Staff

    Guest Author
    8 Jul 2014 | 5:00 am
    One challenge for sales managers is making the transition from being an individual sales contributor to being responsible for the performance of other sales people. If the sales people on your team are less experienced or less skilled than you, there might be a learning curve. One of the most crucial roles for a sales manager is to lead by example and constantly teach, train and mentor the sales team. Here are five of the most important sales concepts to relate to your team to help your sales people exceed expectations: 1. Sales is a process Sales is about building relationships, and that can…
  • The Perfect Cold-Calling Email

    Resource Nation
    24 Jun 2014 | 5:00 am
    Cold-calling emails can be tough to write, and it’s disheartening getting lack-luster results after spending hours writing and sending. However, when written well, “cold emails” are definitely an effective form of networking. Here are some tips to writing the perfect cold-call email that will get you the responses you’re looking for. Have a clear subject Writing a clear email subject is always important, but it’s doubly so when cold-calling. Since the person you’re emailing probably has no point of reference for you or your email, the subject of the email needs to be concise and…
  • 5 Ways to Learn About Business Finance Without Getting a Degree

    Guest Author
    17 Jun 2014 | 5:00 am
    In today’s world of technology and instant information, learning about any subject isn’t impossible — this includes the seemingly opaque world finance. Sure, going to college and earning a piece of paper that proves your financial foundation is always an option, but you don’t need to spend thousands of dollars on tuition to become the next financial guru. With that said, here are five ways to learn about finance without getting a degree from an expensive institution. Read a Clear, Concise Introductory Book on Finance Before you dive deeper, familiarize yourself with and…
  • Corporate Retreats – Are They Worth the Fuss?

    Guest Author
    3 Jun 2014 | 5:00 am
    Corporate retreats have been endangered, especially after the AIG scandal in 2008, but has the time come for business travel to flourish once more? For a small to mid-sized company, the expenses of business retreats can be extensive. There’s the cost of the retreat itself – flights, venue, activities, food and drink – and then there’s the immeasurable loss of time. A day away from the office has it’s own costs in work buildup and lost leads. The advantages of providing corporate retreats are not immediately measurable, either. How do you put numbers to increased morale and a…
 
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    The Digital Letter

  • Square’s $5 Billion Gamble To Change The Commerce World

    Ken Yeung
    18 Jul 2014 | 12:39 pm
    “And how will you be paying for these?” This is a question that some of us may remember being asked when buying groceries, clothes, or other goods and services. The marketplace has become congested with numerous ways for someone to pay for things. There’s the time honored tradition of using cash, or perhaps by writing a check. Let’s not forget about the money order or using a debit or credit card. Now, mainstream adoption of the Internet and smartphones has opened the doors for the likes of PayPal, Square, Stripe, Google, Amazon, Shopify, Isis, and Dwolla, among a…
  • Digital Spring: How ‘Unicorn’ Startups Are Forcing Companies To Adapt To The Evolving Digital Landscape

    Ken Yeung
    12 Jun 2014 | 5:15 am
    In the investment world, a company is given a valuation to help stakeholders and financiers determine its worth. Much has been made around this concept over the past year, including most notably with on-demand car service Uber, which raised $1.2 billion last week in a funding round that cast a $17 billion valuation on it. And Uber’s not the only one to see such an enormous financial position, as there have been numerous instances within the past year of technology startups seeing their valuations skyrocket to be over $1 billion. This isn’t something normally seen in the industry,…
  • Rediscovering Parse’s Mission In A Mobile And Facebook World

    Ken Yeung
    4 May 2014 | 10:04 am
    More than a year ago, Facebook made a purportedly $85 million acquisition offer to Parse. When the deal went through, some wondered what the social networking company would want with a service that specializes as a mobile backend-as-a-service (mBaaS). In fact, Parse’s competitors sought to take advantage of the confusion by offering a data export feature. In a blog post, Parse co-founder and CEO Ilya Sukhar remarked: Combining forces with a partner like Facebook makes a lot of sense. In a short amount of time, we’ve built up a core technology and a great community of developers.
  • Facebook’s journey into mobile and its quest to further integrate the Social Graph into more apps

    Ken Yeung
    30 Apr 2014 | 5:41 pm
    We all know that Facebook is doing quite well as a public company. One need only look at its last quarterly earnings where the social networking company revealed that it had generated $2.5 billion in revenue, a 72 percent increase from a year ago. It has also grown up quite a bit, maturing to become an all-inclusive service that works not only on desktop, but has essentially capitalized on the mobile market. Don’t believe me? Based on its earnings report, nearly 79 percent of Facebook’s monthly active users are accessing the social network through a mobile device. It could…
  • Box seeks to move the ‘information economy’ forward with new developer tools and pricing to encourage platform innovation

    Ken Yeung
    26 Mar 2014 | 12:20 pm
    Cloud storage platform Box has made a move to show developers that it’s more than just a place to keep files, images, and videos in a safe and secure place on the Internet. At its inaugural BoxDev conference, CEO and co-founder Aaron Levie revealed three new features for the community available today: It’s now easier for customers to deploy the Box platform. Customers and developers are now able to build “rich data applications” connecting data and content together through a new experience. Developers can seamlessly integrate Box’s document embedding and viewing…
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    David Horne

  • 3 Step Marketing Field Guide

    David Horne
    13 Jul 2014 | 6:36 pm
    The goal of any field guide is to lead you in a desired direction. In the late 1800′s the most popular field guides helped people identify plants and animals while hiking or living in the … Read more → The post 3 Step Marketing Field Guide appeared first on David Horne.
  • By Doing

    David Horne
    10 Jun 2014 | 11:25 am
    In the last year I’ve seen dozens, if not hundreds, of courses offering to teach you anything from axe making, to developing in JavaScript, to self-publishing and countless others. The ability to learn almost anything … Read more → The post By Doing appeared first on David Horne.
  • Startup Lessons On Branding

    David Horne
    27 Apr 2014 | 8:57 pm
    Sorry I’ve been a little out of touch recently. Having never launched a business like this before, there’s tons of learning. One of the first lessons learned is about developing a brand culture. We started … Read more → The post Startup Lessons On Branding appeared first on David Horne.
  • Ego: The Most Expensive Thing You Own

    David Horne
    27 Mar 2014 | 8:20 pm
    “Your ego is the most expensive thing you’ll ever own.” One of the biggest obstacles for success (in life) is ego. I’ve seen too many failed businesses and wrecked relationships due to ego problems. Small … Read more → The post Ego: The Most Expensive Thing You Own appeared first on David Horne.
  • Starting Matters

    David Horne
    13 Mar 2014 | 7:08 pm
    We talk a lot about finishing without giving starting its due credit. Starting matters. A lot. I’m not talking about the world of minimum viable products (MVP) or getting something shipped so you can learn. … Read more → The post Starting Matters appeared first on David Horne.
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    Digital, Branding, Experiential & Promotions Insights | Moosylvania Blog

  • Don’t Sell Yourself Short: How to Sell an Idea

    Lauren Runge
    17 Jul 2014 | 6:30 am
    Whether you work for a full-service advertising agency or just recently had to encourage your friends to try out a new bar or restaurant in town, chances are you’ve had to pitch (that’s ad-speak for sell) something. In the advertising world, we do it almost every day. We love new and big ideas and have to sell how activations like a new campaign, experiential event marketing execution or social media strategy work for a brand to achieve its business goals. While a charming and persuasive personality can make some people natural sellers, here are a few tips that can help those who are new…
  • How to Effectively Brief your Agency

    marydelano
    10 Jul 2014 | 7:04 am
    Brief writing, whether you’re part of the account service team within an agency or the client, can prove to be a bit daunting and time consuming. However, not writing an actual brief for your team or agency is guaranteed to waste more of everyone’s time down the road. Throughout the years, I’ve had experience with many different types of “briefs” – both developed by agencies and given to us by clients. They span from highly strategic one-sheets to 50-page decks to 5-minute break-room chats. One thing I’ve learned is that developing a fully-thought-out,…
  • The Latest on Social: Highlights From the #SMWF Conference

    marian.mcmillion
    26 Jun 2014 | 6:34 am
    This spring a few Moosers from the social team flew to the Big Apple for a three day exploration of the future of social media strategy. At #SMWF, we talked with CMOs, VPs and Chief Digital Strategists about their successes, failures and predictions for brands in the social space moving forward. We contemplated the purpose of social media, compared our efforts to other leading brands and agencies, and pocketed several new tips to take home with us.  Here’s a summary of our key takeaways and tips from the conference: The Head and the Heart As community managers, we are constantly…
  • Lunker Lake: 5 Snags We Avoided While Developing An Online Fishing Game

    mirsadmuhic
    16 Jun 2014 | 6:30 am
    As a web developer working at an advertising agency, a big part of my job is solving problems. And our recent work for Punch Cigars was no different. Punch fans love freshwater fishing, so we partnered with Bassmaster to bring them a fishing sweepstakes and an online fishing game. But before they could wet a line, we had to overcome five challenges the game presented. Challenge #1: Making It Responsive Designing sites so that they scale and work well on any device has pretty much become standard practice, but we weren’t sure it was going to work for the game. We were worried about nasty…
  • Effective Storytelling Should Have Your Audience Nodding Along with You

    Jillian Kyle
    12 Jun 2014 | 6:00 am
    As an Account Planner, I am a storyteller. A storyteller of people’s lives, consumer journeys, data, brand marketing strategy, and problem-solving. I have found that delivering information as a story–whether it’s an idea, a pitch, a sell-in, or a presentation – helps my audience gain a richer understanding of what I am communicating. Harvey Deutschendorf, an emotional intelligence expert, explains on FastCompany why storytelling is the best way to share ideas that people will remember. “When we listen to a story a lot more happens. Not only does the language processing part [of our…
 
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    PropelGrowth

  • B2B Lead Conversion Rates – Tracking the Right KPIs

    trendspotters@propelgrowth.com (Phil Donaldson)
    9 Jul 2014 | 12:28 pm
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). It’s easy for B2B marketers to get excited about the wrong metrics when setting goals for B2B lead conversion rates. But what are the most important metrics to track? How do you know if your programs are succeeding? For example, we might be thrilled at big volume spikes in website traffic, sharply increased lead conversion rates on offers, and large subscriber audiences on our blogs. We track activity and conversion analytics like views, unique visits, email opens and click through rates, subscriber growth…
  • How Do You Measure the ROI of Content Marketing?

    trendspotters@propelgrowth.com (Phil Donaldson)
    2 Jul 2014 | 1:48 pm
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). “It doesn’t really matter what it costs, as long as we know we will get an ROI from the content marketing investment,” a CEO of a financial technology firm recently told me during a sales call. And isn’t that the truth? The value of a content marketing program should always outweigh its cost. Over the long term, your cost per sales opportunity and cost of sale should decline as your content program begins to produce results. But this takes time. Here’s how long it took to get an ROI from our…
  • How Financial Institutions Buy Technology

    trendspotters@propelgrowth.com (Phil Donaldson)
    26 Jun 2014 | 12:17 pm
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). As a content marketer serving the financial services industry, I read a lot of research studies designed to uncover the effective B2B marketing trends. But almost all of them target horizontally. If they include a financial services segment, it’s unclear what kinds of companies are included. It could include everything from bookkeeping services to payment processors to investment banks. The research is rarely directly relevant to the capital markets segment of the financial services industry. Research on…
  • Top 10 Takeaways from IDX 2014

    trendspotters@propelgrowth.com (Phil Donaldson)
    19 Jun 2014 | 7:24 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). The following is a guest post by Dan Hubscher, Director of Marketing at Object Trading. Several of us from Object Trading attended the FIA’s IDX (International Derivatives Expo) held 10-11 June 2014 in London. In addition, on the prior evening, we hosted a private forum with 10 leaders from global FCMs, IDBs, large buy sides, and an exchange about the connectivity and pre-trade risk challenges and opportunities in trading listed and cleared OTC derivatives. We, along with our partners at FOW Magazine,…
  • Is Having A Lot Of Market Competition A Bad Thing?

    trendspotters@propelgrowth.com (Phil Donaldson)
    11 Jun 2014 | 10:29 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). Last week, I asked you if you’ve been spending more time on competitive analysis than on customer analysis.  Today I want to dig a bit deeper into the competitor theme and examine whether having a lot of competition is a bad thing. Conventional thinking would have us believe that the best position for a technology company is to have an uncontested market for some solution that lots of companies need. But is that really a good thing? I don’t think so. I think that zero market competition is an indicator…
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    Diamond Website Conversion » Blog

  • Understanding Google Webmaster Tools

    Marty Diamond
    10 Jul 2014 | 10:13 am
    As much as you might think Google is making it hard to get traffic, they really aren’t. They have tools like Google Webmaster tools and Google Analytics. The difference between the two are the fact that Google Analytics measures your traffic, and Google Webmaster Tools tells you how Google actually sees your website. This article is written to help you understand Google Webmaster Tools better. In fact, this article is part of a series, so there will be other parts to check out so you can become more familiar with Google Webmaster Tools. Understanding Google Webmaster Tools As mentioned…
  • What Do You Do After You First Apply Google Anayltics to Your Website?

    Marty Diamond
    15 Jun 2014 | 10:13 pm
    When you get into creating and managing a website, at some point you’re going to hear about Google Analytics, especially being told you need to have it on your website. Regardless if you’re a blogger, a small business owner, or a big corporate business, you do need a tool to measure your site’s progress. Google Analytics just happens to be a good one that is also free to use. So… What Do You Do After You First Apply Google Anayltics to Your Website? The majority of users may look in on their stats once a day or once a week. Google Analytics provides quite a bit of…
  • Does Alexa Rank Really Matter?

    Marty Diamond
    4 Jun 2014 | 10:20 pm
    Alexa is known as a site that offers website analytics and even ranks sites based on traffic. A lot of website owners that are concerned about Alexa rank, aren’t entirely certain what it is, and if it really matters? And if it does matter, who does it matter to? This article will answer those questions. Does Alexa Rank Really Matter? The biggest thing is the give you an idea about Alexa in order to understand them. What is Alexa? Alexa.com started off with the purpose to give users website analytics tools for website owners to determine several things: Amount of Traffic Bounce Rate…
  • Panda 4.0 – Time to Wake Up!

    Marty Diamond
    28 May 2014 | 11:28 am
    If you’ve been hoping to slide with mediocre content, or can’t identify what mediocre content is, your site will be in for a scary surprise, SEO-wise. Panda 4.0 is here! For several years, Google has been trying to make website owners aware that unique and quality content is the key to getting ahead. While many have talked the talk, they’ve never walked the walk in terms of improving their content. There are thousands of sites built to cater toward bloggers, Internet Marketers, and many other niche. So, how can you get your site out of the content doldrums and come out on…
  • The Skinny on SEO for Images

    Marty Diamond
    20 May 2014 | 11:53 pm
    Images on websites are suppose to help a site. The purpose usually is to attract new buyers, readers, and subscribers. Images are also something that people can immediately connect with and decide in a moment whether they like you or what you’re saying, or maybe they will leave your site and never return. Just plopping up an image won’t do. Of course, for the visitor, they don’t care, but for search engines like Google, those images can be a leg up on getting traffic. So, how can you capitalize on this? In this article, you’ll learn how to optimize your images for…
 
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    DR4WARD

  • What Are 5 Questions You Must Answer Before Believing And Sharing Anything On Social Media? #Infographic

    Dr. William J. Ward aka DR4WARD
    22 Jul 2014 | 4:29 am
    What Are 5 Questions You Must Answer Before Believing And Sharing Anything On Social Media? #Infographic LastWordOnNothing Guest post by Ryan Gong. I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it"…
  • How Can Cloud Computing Benefit Small and Medium Enterprises #SMEs? #Infographic

    Dr. William J. Ward aka DR4WARD
    22 Jul 2014 | 4:07 am
    How Can Cloud Computing Benefit Small and Medium Enterprises SMEs? #Infographic View Full Infographic via Towergate Insurance. Guest post by Ryan Gong. I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting…
  • Is Social Media Engagement A Strategy? #Slideshow

    Dr. William J. Ward aka DR4WARD
    22 Jul 2014 | 3:40 am
    Is Social Media Engagement A Strategy? #Slideshow Social Media Engagement is Not a Strategy from Mark Schaefer @MarkWSchaefer Grow. Guest post by Ryan Gong. I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with…
  • What Is The Timeline of Emerging Science And Technology For Future Innovation? #Chart

    Dr. William J. Ward aka DR4WARD
    21 Jul 2014 | 5:20 am
    What Is The Timeline of Emerging Science And Technology For Future Innovation? #Chart Click on the image to enlarge and zoom in. What's Next. Guest post by Ryan Gong. I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly…
  • What Are The Top 10 Industries and Brands With the Most Influential Content Marketing on LinkedIn? #Infographic

    Dr. William J. Ward aka DR4WARD
    21 Jul 2014 | 5:10 am
    What Are The Top 10 Industries and Brands With the Most Influential Content Marketing on LinkedIn? #Infographic LinkedIn Content Marketing Score Guest post by Ryan Gong. I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly…
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    Darren | Slaughter

  • The Trouble With Contractor Websites

    Darren
    16 Jul 2014 | 4:02 am
    One of the new catch words or catchphrases I get asked all the time is are our websites responsive. And the answer has been yes, in fact all of the websites for the last three have been responsive. Not sure what responsive means? Responsive means your website will look great on an iPhone or Android or an iPad or some type of other tablet as well as on a traditional desktop or laptop. Your website needs to do this… What I often find during one of my website reviews is that the site isn’t cross-browser compatible. And right about now you are saying to yourself, “what the hell…
  • Contractor Website Ideas: What Did You Hire Your Site to Do?

    Darren
    14 Jul 2014 | 5:57 am
    UPDATE: This was yesterday’s newsletter to my subscribers. There are only 3 slots left. If you aren’t subscribed to my newsletter, you can subscribe by clicking here. I want to start off this post with a story about my dad. My Dad came from a little village in Abruzzo Italy during World War II. In Italy he apprenticed for an ornamental ironsmith and was taught how to craft some of the most beautiful railings, chandeliers, candelabras and other ornamental iron work you could imagine. He was good at his job and had the scars to prove it (he lost his index finger on a 2,000 pound…
  • Social Media Marketing Tip For Contractors: Social Selling Isn’t Just Ads

    Gina Scarpa
    9 Jul 2014 | 3:49 am
    What is “Social Selling”? Social selling is a new term being thrown around by online marketers and advertisers, but what does it really mean? Social refers to social networks such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Social selling, however, is much more than just using these platforms to advertise your business, services, and products. It’s the process of using these extremely powerful tools to listen, engage, collaborate, and build relationships with a vast online customer base. Simply saying that your product is preferred over its competitors or that…
  • Contractor Marketing Plan: You MUST Sell Through Your Monthly Capacity Or Else!

    Darren
    7 Jul 2014 | 3:53 am
    I hope you and yours had a spectacular 4th of July with lots of fireworks and barbecues. It’s Monday morning and time to strap on the tool belt and hunker down for another hard week. Before you do, I want you to play a little math game with me that I use with clients before your proposal or estimate. I know, everyone hates math, but this one can REALLY help you! OK, here’s how it goes: 1. I want you to total the number of jobs you can do a month. Let’s say you are a remodeler, I want you to sit down and write down how many kitchens you can do a month, then on a separate line…
  • Why Contractors Should You Use Content Marketing? It Sells Silly!

    Darren
    2 Jul 2014 | 5:51 am
    Even the staunchest contractor marketing their business offline couldn’t dispute the value of an online brand, but just HOW are companies putting their dollars to work online? What comes as no surprise to me is the fact that MOST of the dollars spent on a percentage basis are on content creation. The delivery system of that content is important, which is why you need social media, but content is kicking ass and chewing bubble gum, and its all out of bubble gum!   Infographic courtesy of Marketo.com The post Why Contractors Should You Use Content Marketing? It Sells Silly! appeared…
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    Webolutions

  • Current Marketing Trends – Strategic Integration Across Multiple Marketing Platforms

    John Vachalek
    8 Jul 2014 | 9:02 am
    In today’s hectic world, consumers require multiple touch points before making a purchase or changing their behavior to try something new. These multiple touch points are more effective if they come through different channels.  Each channel is able to convey your messaging in a slightly different way.  For the purpose of this article, we’ll use the following channels to create a possible scenario Direct Mail eNewsletter Community Event / Sponsorship Website Social Media If my company is offering B2B professional services, a possible engagement scenario might go something like this:...
  • Online Comments: Positive and Negative Reviews on Yelp

    Mike Hanbery
    3 Jul 2014 | 8:02 am
    Our Denver social media for business group has been abuzz with angry accusations from business owners and marketing managers about Yelp manipulating comments to punish businesses that reject their aggressive ad sales push. The Yelp Online Comments Algorithm It is doubtful Yelp manipulates online comments. While some business owners may have noticed an apparent correlation between refusal or cancellation of Yelp advertising and a change in the makeup of Yelp online comments, this is probably more of a coincidence in timing and a lack of understanding on the part of... Read More
  • Denver Internet Marketing: Yelp Advertising – Should we?

    Mike Hanbery
    3 Jul 2014 | 7:51 am
    Should Yelp advertising be a part of your business plan? The answer may be pretty close to black and white. If you own a brick and mortar business, you probably have a listing on Yelp, even and perhaps especially if you didn’t create it. If you didn’t create it, it’s best to go find it now to make sure your information, especially the name, address and phone number, is correct to the character. And while you’re there, why not take the time to present your business in the best light?... Read More
  • Online Reputation Management: Why do businesses hate Yelp?

    Mike Hanbery
    3 Jul 2014 | 7:45 am
    Yelp.com is one of the most powerful and influential online comment websites in the world. It provides tips (with which we don’t always agree) for users and businesses, provides free listings for location-based businesses and even hosts live events where, yes, advertising is recommended, but are sincerely intended to help business owners understand how to maximize value from the network. And yet when online comments are a subject for our Denver social media marketing group, it is assured many business owners and social media marketing managers will voice distrust and... Read More
  • Experiential Marketing Example: Geeks Rule!

    Jeff Davis
    3 Jul 2014 | 4:56 am
    A few weeks ago I did what 80% of people do after a nice weekend; I got out of bed and went to work. Full of excitement and anticipation of what the new work week will bring, I jumped on my computer and reviewed my emails. One particular email from my boss caught my eye. She had run into some problems with video files and asked for my help. After investigating this for a bit I found a program that I thought was legit and hit the big green “Download”... Read More
 
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    Marketing and Social Media by us

  • Sample Email Newsletter that Grabs Readers’ Attention by Lisa Chapman

    Lisa Chapman
    27 Jun 2014 | 6:09 am
    How to Increase Email Click-Through for Your Content Marketing Strategy In order to help stay on top of marketing trends, I subscribe to a few exceptional email newsletters in the content marketing arena. I just received this excellent newsletter (see below) from Simply Measured. For small businesses, entrepreneurs, solopreneurs and professionals who employ a content marketing strategy, it may be an example you’ll want to consider emulating. Here’s why: 1. The email subject line catches readers’ attention with a problem that’s common to the target audience. Makes them want to click…
  • Gain More Twitter Followers While You Sleep by Lisa Chapman

    Lisa Chapman
    18 Jun 2014 | 11:08 am
    Do This Once and Twitter Does the Rest Where do you decide whether or not to follow someone on Twitter? At their profile. Have you invested just a few minutes to make your profile work for you? You have one shot at a first impression, so make it sizzle. Create an Intriguing Twitter Profile People are skimmers these days. The first thing we notice is an image. We notice the branding. So make your Twitter branding consistent with your offline branding, and other social media sites as well. It’s important to create a consistent look and feel among all of your social media platforms. This can…
  • 10 Free Stock Photo Sites Every Blogger Absolutely Needs by Lisa Chapman

    Lisa Chapman
    12 Jun 2014 | 4:05 pm
    Public Domain Images for Marketing – No Strings Attached Today I’m going to save you money – by giving you the solution to the rising cost of finding images for your content marketing. Using relevant stock images in every piece of content marketing is fast becoming the indisputable standard. On Facebook, posting without an image is like not posting at all. And Bloggers especially need images for each and every post. All these stock images can become quite expensive. You are about to benefit from many hours of my time and tedious research. As a Blogger myself, I want to keep my costs…
  • Powerhouse Headlines Every Blogger Needs to Use – Now by Lisa Chapman

    Lisa Chapman
    6 Jun 2014 | 8:29 am
    38 Exciting Examples from Bob Bly, “America’s Top Copywriter” We recently talked about Bob Bly’s ultra successful direct marketing approach to writing headlines – they have four specific tasks. We talked about how to write your headlines to accomplish those tasks. In this post, I simply want to give you Bob’s list of 38 powerhouse headline examples that you can adapt to grab your readers’ attention and draw them in to your copy.  Here’s the amazing list: 1. Ask a question in the headline. “What Do Japanese Managers Have That American Managers Sometimes Lack?” 2.
  • Tips to Integrate Your Offline and Online Marketing Strategies by Lisa Chapman

    Lisa Chapman
    27 May 2014 | 12:10 pm
    Guest Author: Jessica Davis, GoDot Media Tips to Integrate Your Offline and Online Marketing Strategies A central message, many marketing mediums. Interactions between the mediums attract more eyeballs to whatever it is that your message is promoting, and improve brand experience. Offline advertising drives a majority of online search queries – integration is essential to being found where your prospects may choose to look and encourage them along the sales funnel. If you market traditionally and digitally, integrating the two is not a challenging task. Here are four tips that can help you…
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    OnQ Marketing » Blog

  • Conversion Optimisation and Boosting Your Website’s Performance

    Quentin Aisbett
    15 Jul 2014 | 12:34 am
    ‘If you build it, they will come’, so the saying goes. But with more and more business being conducted online, you need to think about what visitors do on your site once they arrive. Are they doing what you want them to do? Conversion Optimisation is the practice of optimising your website to achieve your […] Conversion Optimisation and Boosting Your Website’s Performance is a post from: OnQ Marketing
  • Six tips to drive search traffic to your travel agency

    Quentin Aisbett
    18 Jun 2014 | 4:57 am
    Do you have a reputable travel agency but are failing to turn up in Google searches? This is a common problem amongst small business owners, but one that can be easily fixed. If you take the time to follow Google’s guidelines to help them understand a bit more about your business, you’ll have an online […] Six tips to drive search traffic to your travel agency is a post from: OnQ Marketing
  • Improve Your Website and Drive More Business with These 7 Hacks

    Quentin Aisbett
    18 Jun 2014 | 4:47 am
    Got a business website? Is it an effective sales or marketing tool, or is it just something pretty to look at when you turn your computer on? Websites are an essential part of doing business, so it’s important to understand how they can work for you. Ask yourself the following: What do you want your […] Improve Your Website and Drive More Business with These 7 Hacks is a post from: OnQ Marketing
  • So Swish

    Quentin Aisbett
    18 Jun 2014 | 3:10 am
    Visit the website So Swish is a post from: OnQ Marketing
  • A Boy Called Basil

    Quentin Aisbett
    18 Jun 2014 | 3:10 am
    Visit the website. A Boy Called Basil is a post from: OnQ Marketing
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    Smedio - Business Ideas Worth Sharing

  • 7 Roadblocks to a Successful Social Media Campaign

    Douglas Idugboe
    14 Jul 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Social media campaigns are a norm rather than an exception these days. However, it would be unwise to consider such campaigns as a shortcut to success. Given a sound plan and committed execution, a social media campaign can recover its ROI quicker than most other marketing campaign methodologies. However, there are several roadblocks for businesses when it comes to running successful social media campaigns. In this post, I talk about the 7 most common roadblocks to successful social media campaigns and how your business can avoid these roadblocks. 1.
  • 5 Precautions to Keep Your Small Business from Failing

    Douglas Idugboe
    2 Jul 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Running a small business can be a satisfying but difficult challenge, and there are many mistakes that can end your entrepreneurial effort. Many businesses struggle. The question is, how do you keep your small business from failing in the face of struggle? The U.S. Small Business Administration reports that approximately 70 percent of small businesses survive 2 years, 33 percent survive 10 years and only 25 percent remain operational for 15 years or more. We all make mistakes, but you can learn from the mistakes of others. Here are five precautions your…
  • How to Secure Your WordPress Website and Keep It Secured

    Tracy Vides
    1 Jul 2014 | 12:40 pm
    Share on FacebookShare on TwitterE-mail How to Secure Your WordPress Website? Before we dive into that, let’s look at why anyone would want to bother with infringing the security of your WordPress website. By their own numbers, WordPress powers over 17% of all websites around the world. If you look at that number for blogs alone, it will in all probability be much higher. There are many things that make WordPress such a darling of netizens. The fact that it’s a free open source CMS, completely flexible, extremely easy to use and setup even by novices, has great SEO capabilities built…
  • Must-have Software for Small Businesses

    Suraj Kumar
    18 Jun 2014 | 1:23 pm
    Share on FacebookShare on TwitterE-mail Software for small businesses are becoming one of the essential nutritions for a healthy business. Did you know that you can run your business right from your fingertips? Technology has made it possible for small business owners to take maximum advantage of available software applications and Web services, and ensure a smoothly-functioning and growth-oriented organization.   Whether it is creating documents or storing them securely, technology can do it all for you in no time. Many small businessmen have home offices and virtual employees. In such…
  • Why Facebook Marketing isn’t Worthwhile Anymore

    Maria Mincey
    16 Jun 2014 | 1:08 pm
    Share on FacebookShare on TwitterE-mail Facebook started making inroads into the business realm just a few years after it was launched to the public as a platform for people to interact socially and rekindle the old connections. In a short span of time, Facebook marketing became THE buzzword and we, as consumers, found ourselves caught up in the ‘Like’ and ‘Share’ frenzy. Brands were rejoicing the fact that a post remotely interesting was helping them gain more and more brand followers which may or may not be turning into buyers, but their brand was getting recognized…
 
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    Great B2B Marketing

  • B2B Appeals that Motivate Action

    Christopher Ryan
    16 Jul 2014 | 11:07 am
    Napoleon Bonaparte said, “There are two levers for moving men: interest and fear.” These are indeed the two master motivators, and all others are subset of these behavioral drivers. Because we humans can be motivated in a surprising variety of ways, using the correct incentive (including message and offer) for a specific audience is a big factor in good marketing. Following are examples of appeals that have proven successful for different types of B2B offers. Greed – Almost everyone is susceptible to greed to some degree. While greed is usually thought of as a negative emotion,…
  • B2B Content Marketing That Drives Results

    Christopher Ryan
    3 Jul 2014 | 9:56 am
    There is a lot of buzz in the air about content marketing. Businesses that need to increase their brand awareness, credibility, and preference with their target audiences are turning to content marketing in greater numbers as a proven pull marketing strategy that aligns well with important business metrics. Whether your goals are to increase market awareness, drive website traffic, build lead generation, or improve sales funnel conversion, understanding how to create copy that delivers results is fundamental to achieving success. From strategy to execution, you need to accomplish this in a…
  • Obsession with “Listening to Customers” Can Lead You Astray

    Christopher Ryan
    26 Jun 2014 | 2:38 pm
    How often have you heard that the secret to good marketing is to thoroughly understand everything you can about your customers: who they are, their demographics, attitudes, habits, etc. However, this belief, like so much of conventional wisdom, may not be entirely accurate. In fact, a relentless focus on knowledge about customers may even be counterproductive. People primarily buy from you not because of what you know about them, but rather because of what they know about you. The idea is to create top-of-mind awareness and thought leadership around your brand, thus making the buying process…
  • Sales and Marketing Plans Need to be Aligned

    Christopher Ryan
    18 Jun 2014 | 6:43 am
    As a B2B marketing outsource provider, my team and I usually work very closely with the sales department at our client companies. The goal is to achieve effective alignment between what the marketing and sales teams are doing: driving to a common goal and reaching agreed-upon revenue targets. In the best-case scenario, we get to review and provide input for the sales plan. At the least, we want to understand the sales model so that we can formulate a marketing plan of attack that best supports the sales plan. As an example of why this is important, imagine two very different sales models: In…
  • Why You Need to Be Hooked on Your Customers

    Christopher Ryan
    10 Jun 2014 | 10:22 am
    I just read the brand new book by Bob Thompson: Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies. As a marketer, my job is to help organizations with the front parts of the process: establishing brand awareness, generating inquiries, turning raw leads into qualified opportunities, and so forth. But I have always understood that it costs 5-10 times as much to find and sell a new customer as it does to get add-on revenue from an existing customer. This is where Bob Thompson’s excellent book comes in. The major premise is that talk about great customer service is…
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    Hinge Branding and Marketing Blog

  • What Every Managing Partner Needs to Know About Social Media

    Lee Frederiksen
    21 Jul 2014 | 6:49 am
    As managing partners of professional services firms, social media is typically not at the top of our priority list.  Growing the firm, finding top talent, deepening client relationships, yes… but social media?  Not so much. But as it turns out, social media actually plays an important role in many of the issues that occupy our attention.  Now don’t get me wrong, I’m not a social media cheer leader or even a die-hard user.  In fact, I started out with a healthy dose of skepticism. So what changed my mind?  Research and results.  Research into…
  • What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?

    Kevin Bloom
    18 Jul 2014 | 11:12 am
    Panda 4.0, the latest change to Google’s algorithm, was officially rolled out on May 21 of this year. Since Google originally introduced Panda, their goal has been to eliminate poor quality, “thin” sites from ranking higher in search results than those sites with quality, relevant content. Overall, this has led to an opportunity for many professional services firms to be able to get more visibility for quality, educational content they create that may have been buried in the past by spammy sites engaged in black-hat tactics that earned them top rankings. What does this mean…
  • 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth

    Lee Frederiksen
    17 Jul 2014 | 8:57 am
    When it comes to accounting marketing, you want to know the investment is worth it. It can be a challenge to determine which marketing tactics will return the most ROI, especially with new marketing trends always coming into play. To simplify things, we’ve broken down five marketing efforts geared toward increasing growth to help you get the results you’re looking for. By familiarizing yourself with these methods and the research that supports them, you will begin to grow your firm and gain more clients. 1. Conduct research. Your clients are looking for an accounting firm…
  • Actionable Research: A Roadmap to a Successful Rebrand

    John Tyreman
    16 Jul 2014 | 8:55 am
    What does it take to successfully rebrand a firm in professional services? Imagine that you are in a foreign city and need to drive across town.  You have a road map and a GPS device.  You plug your current and desired destinations into the GPS while also looking at the map.  The map shows all the different routes that you could take to get to your destination, but the GPS has a highlighted route of the best way to get to where you need to go through the least amount of traffic.  This analogy is much like the difference between doing branding research for the sake of doing…
  • An Introduction to Responsive Design for A/E/C Websites

    Sylvia Montgomery
    15 Jul 2014 | 8:58 am
    Even as great many A/E/C firms embrace online marketing, more are neglecting an important component of their presence on the web. The sad truth is that even the best online marketing efforts can fall flat if your firm’s site isn’t responsive to the variety of devices your audience is using. Neither your site nor the content it houses will live up to its potential if it’s difficult to view or slow to load. That’s where responsive design comes in. What is Responsive Design? Think about the sites you visit on multiple devices—maybe a news sight that you browse on…
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    Aaker on Brands

  • Need to Differentiate? Consider Organizational Values

    16 Jul 2014 | 12:00 am
    Just when you think you have an offering innovation that powers a meaningful differentiation, a competitor brand copies you. Or, worse, appears to copy you.But what a competitor brand cannot copy is an organization—its people, culture, heritage, programs, assets and capabilities— because each organization should be unique and enduring. There are dozens of organizational values to implement in order to differentiate, but six keep resurfacing as driving forces:Perceived QualityA basic organizational function is to create offerings that consistently deliver high quality with respect to their…
  • Where Do Brand-Building Ideas Come From?

    9 Jul 2014 | 12:00 am
    When it comes to brand-building programs quality should come before budget concerns. It is worthwhile to spend a significant proportion of a brand-building budget on finding truly effective brand-building initiatives. The chances of finding brand-building home runs will be higher if one or more of these methods and perspectives are used:External role modelsFind an organization that has successfully addressed a similar problem or task and adapt what they did. And don’t limit the search to those organizations that look like your own – be willing to look more broadly. A retail bank with a…
  • Brands as Assets: The Idea that Transformed Marketing

    2 Jul 2014 | 12:00 am
    Sometime in the late 1980s, an explosive idea emerged that brands are assets, have equity and drive overall business strategy and performance. That idea altered perceptions of what marketing does, who does it, and to what end is its purpose. It’s also the focal point of the first chapter of my latest book, Aaker on Branding. It truly transformed marketing, comparable in impact to other transformational ideas that have appeared in the last century such as mass marketing, segmentation and globalization.When firms adopt this asset view of branding, marketing is no longer perceived as a…
  • On Giving a Luxury Brand Relevance and Energy: Look to Burberry

    25 Jun 2014 | 12:00 am
    There is a classic, sometimes intractable, problem for many luxury brands. The brand is losing exclusivity and product differentiation, and its customer base is getting older. How do you maintain relevance and energy with the younger segment given that big innovation is difficult and your brand needs to look and feel prestigious – so you can’t be too wild and crazy?Burberry is a luxury brand that in the last 10 years addressed such problems and more. They faced common problems: an image issue because of being over-licensed, dealing with off-brand products, and being available at…
  • The 7 Biggest Issues Keeping CMOs Up At Night

    18 Jun 2014 | 12:00 am
    What do marketing professionals really care about? What’s on their wish list? The Marketing Science Institute (MSI) is a consortium of over 75 major firms from all industries that provide an interface between practitioners and academics. Every other year, the MSI goes through a process to identify the priority issues marketing practitioners are facing in order to provide guidance to academic research. The 2014 results are out.There are two tier one issues, five tier two issues, and four tier three issues.TIER ONEUnderstanding customers and the customer experienceWhat behaviors have emerged…
 
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    Jason Dea - Inside the mind of a kid today...

  • The Science Behind Why We Refer

    Jason Dea
    17 Jul 2014 | 4:51 am
  • Mary Meeker 2014 Internet Trends Thoughts

    Jason Dea
    29 May 2014 | 6:40 pm
    Tried to post this in a discussion online, but the comments widget bombed out. I figured I'd post it here instead, since sadly it's a bit of a ghost town. KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers Mary Meeker just released her annual internet trends report. As a huge nerd I look forward to this every year. In this year's report she predicts that one of the next areas ripe for disruption is Education. As someone married to a teacher, and a parent. I am excited by this.What exactly might that disruption look like?While a completely vague prediction. It will be access…
  • 2 Facebook marketing tips for eCommerce

    Jason Dea
    28 Apr 2014 | 6:05 am
    The latest on my other blog.2 Facebook marketing tips for eCommerce beginners.
  • Coffee is for closers! Sales lessons for eCommerce

    Jason Dea
    23 Apr 2014 | 6:24 am
    My latest posthttp://forewardsapp.com/blog/ecommerce-marketing-strategy-alec-baldwin/
  • Supercharge your eCommerce with referrals

    Jason Dea
    17 Apr 2014 | 7:21 am
    For those of you who are interested in this type of thing, I've just written a new whitepaper on referral marketing and how it can improve your e Commerce business over at my other site.Check it out, and let me know what you think
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    The Brainchild Group

  • Social Media as a Sales Tool: No Bueno

    Aaron Schoenberger
    18 Jul 2014 | 2:14 pm
    If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that's not the case.
  • Forbes Sells Majority Stake to Accelerate Growth

    Aaron Schoenberger
    18 Jul 2014 | 1:56 pm
    In a move that not even my telephone psychic could have predicted, Forbes has decided to sell a majority stake in Forbes Media to a group of international investors with the goal of accelerating growth and becoming a global leader.
  • California Adds 24,000 Jobs in June, Economy Booming

    Aaron Schoenberger
    18 Jul 2014 | 1:34 pm
    The sun is finally shining on California again and we can safely say the recession is behind us. In June, that state's unemployment rate dipped to 7.4 percent and all of the jobs lost during the recession have been restored.
  • High Demand for Los Angeles Internet Marketing Consultants

    The Brainchild Group
    15 Jul 2014 | 6:29 pm
    The Los Angeles region is the nation’s fourth largest economy among states, according to new findings from the Center for Continuing Study of the California Economy, so it should be no surprise to hear that there's a huge demand for internet marketing consultants in the Los Angeles area.
  • Online Press Release Distribution: Still Good for SEO?

    Aaron Schoenberger
    8 Jul 2014 | 12:41 pm
    There has been a lot of talk lately about how distributing press releases online may no longer be effective for SEO purposes, and that Google revised its Webmaster Guidelines to frown upon “links with optimized anchor text in articles or press releases distributed on other sites.” However, press releases are still good from an SEO perspective and I'll tell you why.
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    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • How to Craft Awesome Newsletter Content

    Sydni Craig-Hart
    16 Jul 2014 | 3:25 pm
    The number one question I get from clients regarding their newsletter content is “What should I be writing about?”. Many small business owners mistakenly believe that they shouldn’t email their list unless they have something new and noteworthy to share. Still others are under the mistaken impression that every single newsletter should be a sales email. Great newsletter content doesn’t have to just include exciting events, product launches or new offerings. In fact, the bulk of your email content may not even focus on your products and services at all. Here are 5 newsletter content…
  • Do You Have Amnesia Already?

    Wil Hart
    15 Jul 2014 | 5:54 am
    Engagement Matters Episode 28: Don't forget the power of starting and growing an email community of sometimes pre-qualified leads. "Sometimes" is key because many people (or bots) join your list with no intention of connecting with you. But, that shouldn't cause you to get amnesia, cannot generate both engagement and income. Let me show you how to do both. http://www.smartsimplemarketing.com/profitable-newsletter-kit/ The post Do You Have Amnesia Already? appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • Email Frequency: How often should you email your list?

    Sydni Craig-Hart
    9 Jul 2014 | 11:17 am
    You click send, take a deep breath, cross your fingers, and mutter ‘the email frequency prayer’: Please let me be sending this at the best possible time. Please let people actually open it. Please let people click on the links. Please don’t let my email frequency be too often. Amen. For many entrepreneurs, determining email frequency can be an ongoing nightmare from which they never wake up. Are you sending your email at the best possible time? Will anyone open it? Will they fulfill the call to action you’ve painstakingly crafted?      While there are no hard and fast rules,…
  • Magnetically Build Your List and Attract New Leads

    Sydni Craig-Hart
    2 Jul 2014 | 10:02 am
    Even if you’re not currently offering a lead magnet on your website, you’ve probably seen them before – a free report for opting into an email newsletter, a free music download for filling out a survey, and so on. Some small business owners go to great lengths to offer dynamic lead magnets, or as we like to call them “problem solving gifts”. They put in lots of time and money to create a product or service that they could, in essence, sell for a profit. But instead of selling the solution, they give it away to build credibility and generate leads. Others focus on a small, simple…
  • You Live On A Different Planet If You Are Not Using Email Marketing

    Wil Hart
    1 Jul 2014 | 5:42 pm
    Engagement Matters 27: Is it Mars, Venus or Uranus? If you are not using email marketing to your advantage, you must be living on one of those planets. This episode of Engagement Matters discusses how you can intensify your engagement marketing strategy with email marketing. The post You Live On A Different Planet If You Are Not Using Email Marketing appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
 
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    TrinityP3

  • 3 questions for TrinityP3 strategic alignment expert: Nathan Hodges

    Darren Woolley
    20 Jul 2014 | 4:06 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. As TrinityP3 continues to grow, so does the team of professionals within the company and so does the depth of experience and expertise. Therefore I want to take this opportunity to introduce some of the core team members and their expertise, before having them answer three…
  • Who won the FIFA World Cup sponsorship value game?

    Anton Buchner
    17 Jul 2014 | 3:54 pm
    This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex digital marketing environment. “Is our sport sponsorship delivering good value?” This a question we were recently asked by a client. And having also recently watched the 2014 FIFA World Cup, seeing brands through their sponsored and non-sponsored guerilla activity attempt to win customers over, I thought I’d explore sponsorship…
  • How to measure content marketing effectiveness

    Darren Woolley
    15 Jul 2014 | 4:00 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. While content marketing is definitely a hot topic for marketers, both marketers and their agencies struggle with measuring the effectiveness of their content marketing. Mind you some marketers struggle with measuring the effectiveness with a lot of their marketing. But it is a…
  • Get emotional in your business or die a digital death

    Anton Buchner
    13 Jul 2014 | 4:26 pm
    This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex digital marketing environment. This post is for aggressive people with attitude problems and poor work ethics. People who are being trouble-makers and political point scorers. As well as for people with empathy and a genuine good nature who feel that they are being down trodden at their workplace. The 90s - an era where brand…
  • Do you have a strategy for your content marketing spend?

    Darren Woolley
    10 Jul 2014 | 3:50 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. This is the first of a series of posts based on the transcript from the video - How to overcome the challenges of content marketing – from the May 2014 seminar, How to be an Effective Content Marketer. With the recent explosion of interest in content marketing, many marketers…
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    Circle Research

  • Insights from the B2B Barometer

    Beth Pearson
    14 Jul 2014 | 11:37 am
    The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers.  Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study.  I’d like to share a few of the study’s key findings here. The B2B Barometer is published by Circle Research, the BMC and the IDM.  The full report can be downloaded free-of-charge here. B2B marketing budgets at an all-time high The latest wave of the B2B Barometer suggests that the money trees are blossoming in the land…
  • Finding the brand positioning sweet spot

    Beth Pearson
    30 Jun 2014 | 10:49 am
    Managing a B2B brand isn’t easy.  In a recent survey of 100 senior B2B marketers conducted for the B2B Leaders Forum by Circle Research, they named three major challenges: Resources:  Brand building is a lower priority than activity which directly builds revenue in the short-term Delivery:  Although the brand positioning may be clear, those on the front-line with day-to-day customer contact don’t always live the brand values Positioning:  Many struggle even to articulate what their brand stands for as they find it tough to identify a positioning which appeals to all segments, is…
  • Time to get with the programmatic

    Andrew Dalglish
    12 Jun 2014 | 9:22 am
    Here’s my attempt at a bit of Derren Brown-esque trickery. If you’re a B2B marketer, annual planning is on your mind.  Events, email and content feature heavily.  Two fifths of your budget is allocated to digital channels.  How did I do? If I got close to the truth, it’s not clairvoyance but just educated guesswork.  In particular the B2B Barometer suggests that, on average, B2B marketers spend 39% of their budget on digital. Now, let me try again.  If online advertising is in your marketing plan, it’s not programmatic (i.e. automated buying of ad space in real-time based on…
  • It’s official – in B2B, content is king

    Andrew Dalglish
    27 May 2014 | 7:23 am
    It’s official.  Content is king. The latest B2B Marketing Benchmark report  produced in association with Circle Research reveals that 71% of B2B marketers consider content marketing to be a critical activity.  Last year less than half (43%) held this opinion. Content marketing in some shape or form now consumes 40% of the average B2B marketing department’s time.  Highest on the ‘to do’ list are three heavily used content formats: blog posts (61% use), case studies (45%) and white papers (44%).  Infographics look set to soon join this top tier.  In 2013 16% used infographics, but…
  • B2B social media – a two horse race?

    Andrew Dalglish
    15 Apr 2014 | 6:39 am
    Social media is time consuming.  The average B2B marketing department spends 17% of their time on it. And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. It seems that social media, in B2B at least, is a two horse race. In 2013 Twitter had the lead by a nose.  Back then 85% of B2B marketers using social media to promote their business, used Twitter to do so.  This has risen to 89% in 2014, but that’s not been enough to hold off a strong push from…
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    Brandscaping Copywriting

  • Infographic – Choose Your Words Carefully

    Brandscaping
    3 Jul 2014 | 2:37 pm
    Our friends over at Grammarly, the grammar checker we’ve written about previously, have created an interesting infographic to illustrate the importance of choosing the right words when you create your resume and cover letter. After collecting information from 500 active job postings, including the marketing and engineering fields, the Grammarly team analyzed the language used in the listings to determine the companies hiring priorities. They turned that data into this infographic, so you could see the keywords (not buzz words) that employers are looking for. #ProTip - Whether…
  • A Day in the Life of a Software Business Owner

    Brandscaping
    25 Mar 2014 | 10:53 am
    I’m really enjoying the perspectives shared by fellow freelancers – and today’s glimpse into Red Maple Media’s owner, Julian Barabas, provides a very detailed look at a day in his life. Love the links to all of the different tools he’s using – quite an assortment of productivity tools I didn’t know existed. Apparently the rest of my day is going to be spent looking at different tools – holler if you have a recommendation. Julian Barabas, Founder of Red Maple Media Inc. Our company is 100% remote, and 100% distributed. As a senior team of…
  • FridayFun: The Science of Napping

    Brandscaping
    21 Mar 2014 | 7:46 am
    One of the comments that tickled me about my Day in the life of a Copywriter post last week was that I hadn’t included any time for the  über-important Freelance Nap. If you think naps are just a waste of time, take a minute and enjoy this infographic, created and shared from the folks at PatioProdutions:   The post FridayFun: The Science of Napping appeared first on Brandscaping Copywriting.
  • A Day in the Life of a Virtual Wardrobe Stylist

    Brandscaping
    20 Mar 2014 | 9:59 am
    One of the awesome things about freelancing is the variety of freelance paths available. I love meeting with these amazing folks who have broken away from the office environment and created their own career. Today’s guest post from Nicole Longstreath is a great example of how the freelance lifestyle can be applied to non-traditional roles: A Day in the Life of a Virtual Wardrobe Stylist “Virtual Wardrobe Stylist?” you may be asking. Yes – what I do is a mix of 2 different things. The first is coaching women directly via Skype where I teach them to overcome limiting…
  • A Day in the Life of a Freelance Blogger

    Brandscaping
    18 Mar 2014 | 8:18 am
    Today’s guest post is from Anabelle Fournier, a local freelancer who has found her niche within the writing world. image via morguefile.com A Day in the Life of a Freelance Blogger/University Assignment Marker It’s difficult for me to define my “typical” day, because what a typical day is changes depending on the time of the year. So I’m going to separate this post into two typical days: writing days and marking days. What I do: I wear a lot of hats. My first and most important one is that of marker for an online professional writing course at the University of Calgary. I mark…
 
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    Inbound Unwound - Marketing Insights

  • Five Tips To Fight The Summer Sales And Marketing Decline

    21 Jul 2014 | 10:56 am
    Summer is usually the least revenue-generating season for a company. With the gorgeous weather, people would rather be outside than on their computers researching what they want to buy. This makes summer a rough season for businesses. Instead of looking at your declining sales and wishing for the fall, why not look at summer as an opportunity to reevaluate and strengthen your company’s marketing strategy? Here are five tips to help you turn the summer into a productive period. 1. Adjust your attitude. Have a positive attitude when approaching your summer sales and marketing. Don’t…
  • Where Does Content That Converts Come From?

    17 Jul 2014 | 5:00 am
    We all know where babies come from, but where does great content marketing come from? Creating educational content that turns visitors into leads is the key to an inbound marketing program. Developing that content is a challenge, and developing content that actually works, well, that’s an even bigger challenge. The secret behind creating content that converts is understanding the questions that your current prospects are asking your sales people at all phases of your existing sales process.
  • So Much Content, So Little Time – Cut Through The Content Marketing Clutter

    16 Jul 2014 | 5:00 am
    Hit the Web on any given day or night, and you get smacked in the face with offers for whitepapers, e-books, blog articles, infographics, slide shows and videos. It’s easier than ever to find educational content to help you make any type of purchase decision. That’s great news for us as consumers. But as business owners, CEOs and marketing execs, it's critical to be aware that our prospects are highly educated before they even present themselves to us as prospects. It’s also important for us, as business people, to be aware that the company that educates best is often…
  • CMOs Admit: The Data Points To Inbound Marketing As The Future

    15 Jul 2014 | 5:00 am
    Every now and then, I like to get connected to the more traditional world of advertising, mostly to see what those people are thinking, writing about and concerned with. I’m constantly looking for early indicators that they recognize the challenges associated with their business model and what they can do to adjust to the changing world around them. In Adweek last week, I found the following interesting data points from an Accenture Interactive CMO Study done in 2014. Click here to see the data.
  • Social Media Marketing Magic – Facebook Dark Posts Deliver

    14 Jul 2014 | 6:36 am
    In the Square 2 Marketing lab, we’ve been testing what are commonly referred to as Facebook dark posts. We’ve been able to get them to work for us and for a select number of B2C clients. So, today, I want to share with you how to take advantage of this new type of social media marketing for your business. Earlier this year, Facebook changed its algorithms, and traditional Facebook posts have seen their contribution to organic search impact drop dramatically. This means that any progressive inbound marketing agency and its clients must find new ways to use Facebook to drive…
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    Shopper 360

  • Shopper360: The Future of Retail: AT&T

    Aaron Keller
    17 Jul 2014 | 11:00 am
    The Future of Retail: Defining its Pure Purpose Paul Roth, President of Retail Sales and Service, AT&T Inc. Paul Roth asks the large, complicated and challenging question, “will retail exist in the future?” His answer: Yes. But, the question still lingers as we depart from a conference about shopper insights. It’s an undeniable truth that dramatic change in retail is on our horizon, but – like most horizons – it’s hard to determine the distance and certainly challenging to navigate the right path. AT&T has come a long way. Few brands still exist with as much history in and…
  • Live From #Shopper360: Trends To Kick Ass in 2014 and Beyond

    Ryan Polachi
    16 Jul 2014 | 9:39 am
    David Mattin of  trendwatching.com started his discussion with an exercise that involved two ideas and whether or not they were good ideas, and what trends they brought up. The first example was for Royal Caribbean and featured a live streaming balcony for passengers without a view and this showed the blurring of boundaries between online and offline. The second example was Jeans Online and their idea is to have a courier bring a customer jeans and wait while they try them on and the trend of convenience was seen. Mattin brought up that you are not the only judge of a trend and in order to…
  • Live from #Shopper360 – FIFA Activation: Consumer Marketing and Shopper Marketing Collaboration Success Story

    admin
    16 Jul 2014 | 9:32 am
    There are a number of reasons why learning about Coca Cola, FIFA and a shopper and consumer collaboration in one seminar is valuable. And the reasons lie in the sheer juxtaposition of these words. With the FIFA World Cup freshly wrapped up on Sunday, it was terrific to hear Jessica Ellickson’s view on the marketing that went into it for 2 years prior to the games, a collaboration that was not just cross functional, but also cross regional. Starting off with the FIFA’s viewership as disproportionately more than many other online sports, followed by showing how a linear process to…
  • Live from #shopper360: Decoding the New Consumer Mind

    Sam Wisenberg
    16 Jul 2014 | 8:48 am
    The third and final day of the 14th Annual Shopper Insights in Action opened with Kit Yarrow, professor at Golden Gate University and author of Decoding the New Consumer Mind. Professor Yarrow started off by listing three socio-cultural shifts that have changed society in recent years: 1. Technology – It’s not what we are doing with technology; it is what technology is doing to us. Consumers no longer have the attention spans they used to. We become bored more easily. 2. Individuality – There has been a shift from “we” to “me.” We tend to focus on ourselves more due an…
  • Live from #Shopper360: Sir Terry Leahy, Ravi and a stage in Chicago

    Aaron Keller
    16 Jul 2014 | 6:55 am
    The morning started with a eye-opening speech by Ravi Dhar, The George Rogers Professor of Management and Marketing at the Yale School of Management. Ravi was able to deliver such compelling content as a speed faster than the twitter crowd could capture and distribute. So, we had to sit back, listen and take notes. Then, later in the morning we got introduced to Sir Terry Leahy and his bountiful reign at Tesco. He was the first CEO many of us heard  talk a such length and depth about data and its importance to his former organization. He is, of course, English so the drama was in between the…
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    Multichannel Magic by Debra Ellis

  • The Secret Ingredients in Every Successful Company

    Debra Ellis
    11 Jul 2014 | 9:47 am
    Founders of successful companies are often asked the secret to their success. Their answers are dependent upon the individual’s area of expertise. Those with a marketing background credit explain how their marketing strategy launched the company. People who come from a service background tout exceptional service as the catalyst for growth. Both are right. A combination of solid marketing and quality service is a requirement for successful companies. A company doesn’t have to have top-notch marketing and service to be successful. Great marketing can ease the pain of less than stellar…
  • 5 Distractions that Keep Companies from Solving Real Problems

    Debra Ellis
    7 May 2014 | 11:02 am
    Change is mandatory for corporate growth. Everything in the business has to evolve for a company to remain competitive in an ever changing marketplace. Management, team members, systems, policies, and processes have to adapt to new realities. Today’s issues cannot be resolved by yesterday’s solutions. Problems facing companies today are multidimensional and challenging. Seeking solutions begins with problem identification. If you cannot clearly identify problems, it is impossible to create successful growth and profitability strategies. Digging deep to find cause and effect is hard work.
  • 5 Secrets to Email Marketing Success for Small Business

    Debra Ellis
    1 Apr 2014 | 11:51 am
    Email marketing is the best kept secret in small business. Even though it is one of the most effective and affordable ways to stay in touch with customers and prospects, there is hesitancy about using emails to their fullest potential. When asking clients why they don’t start or ramp up email marketing campaigns, the answers are remarkably similar. They are lack of time, fear of being considered a spammer, and not enough skills. The three top issues are easily remedied. Email service providers (ESP) have streamlined the process with templates and automation that allows small business owners…
  • Growth Hacking – Sustainable Strategy or Marketing Hype?

    Debra Ellis
    31 Mar 2014 | 9:00 am
    Very few buzzwords stimulate the strong feelings and controversy associated with growth hacking. Every company needs sustainable growth to be successful. The idea that you can “hack” growth is alluring to some and offensive to others. Growth hacking sounds a lot like “overnight success” to people working diligently to grow their company. They know that it takes years of preparation and hard work for most overnight successes to land in the spotlight. Sean Ellis coined the term “growth hacker” in 2010. He defines a growth hacker as “a person whose true north is growth.” This…
  • Google Field Tests a Gmail Change that’s Good for Marketers (Maybe…)

    Debra Ellis
    28 Mar 2014 | 10:21 am
    Google is quietly testing a change to Gmail’s Promotion tab. The field test announced this week gives users the option to view incoming messages in a list or image format. The image format view has a Pinterest feel and gives marketers the ability to snag attention with great graphics. The example shared by Product Manager Aaron Rothman on the Gmail blog looks like this: Source: Gmail Blog Explaining the change, Rothman says, “Promotional mail has a lot of images, from pictures of snazzy new shoes to photos of that rock-climbing gym you’ve been wanting to try. But right now, those images…
 
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    DMR

  • 14 Facebook Stats You Need to Know (Infographic)

    Craig Smith
    21 Jul 2014 | 3:34 pm
    It may not be the only show in town anymore, but Facebook is still a large, if not the largest, digital marketing platform out there. Marketers of all walks of life need to be up to speed on the latest Facebook developments and trends. That is a major reason why I spend so much time reporting Facebook statistics and offering up bits of strategy and insight here and there. Recently, I partnered with the marketing software company Shortstack on this awesome interactive Facebook stat infographic. They used a number of key stats from various DMR stat posts for this graphic. Be sure to hover over…
  • 5 Quick Tips to Turn Up Your ROI at B2B Events

    Jeff Kalter
    20 Jul 2014 | 6:47 pm
    According to the Content Marketing Institute’s benchmark report “B2B Content Marketing 2014,” for the fourth year in a row B2B content marketers rate in-person events as the most effective tactic that they use. 3 Ways Companies Sabotage Event Success Even though in-person events are considered the strongest tactic, many B2B marketers fail to maximize their success. If you’ve planned and orchestrated an event, you’ve probably confronted the following issues yourself. Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR…
  • New and Updated Tumblr Stats

    Craig Smith
    18 Jul 2014 | 2:28 am
    Today's DMR update is another long overdue one. Even with almost 200 million blogs on its platform, Tumblr still seems to fly under the radar a bit more than its social counterparts. I don't have a bunch of Tumblr updates, but the numbers I was able to round up sure are impressive. Here are some of the updates: Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most comprehensive listing around. Start your search today!  Check out our latest best-selling book Leveling the Playing Field: A Small Business…
  • Building Bridges: Why Cross-Platform Optimization is Essential for Brand Success

    Laura Moulden
    17 Jul 2014 | 8:00 am
    Understanding how consumers interact with their chosen brands across the many platforms available to them today is fundamental to effective marketing and customer service. Cross-platform optimization essentially refers to harnessing this behavioural information to provide a unified brand experience over all digital channels, whether that’s web, mobile or social media. In recent years, consumer technology has undergone some drastic advances. Whilst an initial technical revolution took place around the emergence of the internet itself, a second has been triggered by the recent progression in…
  • 3 Important Social Media Password Tips

    Rob Sutter
    16 Jul 2014 | 10:42 am
    It's still important to keep your social media pages and accounts on various websites as protected as possible. For those who are very much Internet-savvy, the entirety of this list may not apply to you. For everyone else, here are 3 password protection tips designed to benefit you. Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most comprehensive listing around. Start your search today!  Check out our latest best-selling book Leveling the Playing Field: A Small Business Guide to Generating Leads on…
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    Blog - Digital Jungle

  • Luxury Market in China: Find Your Consumers

    16 Jul 2014 | 3:04 am
    No matter what industry your brand is positioned, knowing your target is paramount. Any marketer who knows how to target groups understands the need for change and adaptation from a country to another taking into account differences in culture and…
  • Search Optimization: How to Break Into the Chinese Market

    8 Jul 2014 | 10:54 pm
    When it comes to Search Optimization in a foreign market, brands should always look for the best search engine to reach their target. It is known that Google Hong Kong does not own the main piece of cake in China…
  • Game of Thrones: Buzzes on Weibo

    20 Jun 2014 | 3:00 am
    « Have you seen the last Game of Thrones? » « No! Don’t spoil it! ». If you are not a fan of this show then you probably know people having this conversation every week.  Since it has started, the…
  • The World Cup 不会说中文(The World Cup doesn’t Speak Chinese)

    13 Jun 2014 | 2:05 am
    Yesterday, June 12th marked amemorable day in sports history. The whole world, including China, was watching the Opening Ceremony of The 2014 FIFA World Cup in Brazil. Although, if you were not watching it on TV many Chinese Internet users…
  • Understanding Chinese Consumers: Fashion Products

    11 Jun 2014 | 7:55 pm
    The rise of income in Chinese households has made significant jumps regarding social classes and increased consumption of luxury products especially fashion products. With social classes like the middle class growing and evolving in China more and more people are…
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    New Media and Marketing

  • Why Facebook is Crucial for E-Commerce Companies

    richmeyer
    22 Jul 2014 | 4:33 am
    There is a lot of chatter how social media is no longer a wise decision for businesses to partake in. Some Brands dedicate a lot of time to social media but the return on investment just isn’t there. This certainly holds true for many B2B type businesses, but it is not the case when it comes to e-Commerce companies. Leo Burnett, the famous advertising executive, had a famous quote about getting recognized. “If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.” If you…
  • The value of a great user experience

    richmeyer
    21 Jul 2014 | 12:28 am
    Great online brands combine ongoing testing, feedback and improvement cycles into their daily practices and invest in listening, learning and modifying the user experience to create positive returns in revenue and loyalty. This means user experience is not just a practice or a process—it is a philosophy. The user experience should be: Comfortable Intuitive Consistent Easy to understand and relate to vistors needs Marry brand objectives with user needs and wants The user experience for your website should be foremost when both designing and optimizing your website.  There is no…
  • 10 reasons digital marketing still has a long way to go

    richmeyer
    18 Jul 2014 | 12:27 am
    I was just reviewing my notes this year from client meetings and despite the emphasis on digital marketing even some of the best known brands have a long way to go before they can truly become great digital marketers.  Here are some of the challenges that I have seen during this year.. 1ne: Perception that digital marketing is less expensive than off-line marketing – If you’re going to build a great online digital experience you need to invest dollars into critical components like research and usability studies.  Cut corners or budget limitations can really lead to a lousy…
  • Social media spending to increase without ROI

    richmeyer
    17 Jul 2014 | 6:47 am
    According to “Work horses and dark horses: digital tactics for customer acquisition” social spending is set to increase, but we discern some buying on faith with social. More marketers plan to spend more on social media marketing than any other digital tactic. But when we asked marketers to describe their perceptions of social media marketing, more marketers agreed with the statement “It is difficult to prove ROI for social media marketing” than with any other statement. Stupid is as stupid does. Gigaom Research surveyed 300 U.S. digital marketers to understand how…
  • Marketers cannot afford to ignore social media

    richmeyer
    15 Jul 2014 | 11:33 am
    When looking at your social media monitoring strategy, note that your brand/company mentions on social will likely not come from social’s biggest players. Social monitoring website Mention analyzed over 1 billion social mentions from the past two years, and in their analysis they found that 91% of mentions come from people with fewer than 500 followers. Fewer than 1 out of every 10 mention will come from a power user. You can prioritize these power users if you want, but it’s also important to give a quick and delightful response to those with few followers–the vast majority of…
 
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    RELATIVITY

  • Find Out What Type of Leader You Are

    bakercreative
    17 Jul 2014 | 8:00 am
    You’ve probably heard the saying, “Absolutely power corrupts absolutely.” Give a leader power and see how they respond to it. … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Value of Brand Awareness in Employee Roles

    bakercreative
    10 Jul 2014 | 12:52 pm
    Your phone is ringing. Your email inbox is flooding. You are running from meeting to meeting. Sometimes we get so … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Vote for Baker Creative!

    bakercreative
    9 Jul 2014 | 6:49 am
    [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 4th of July: How Our Forefathers Were the Original Entrepreneurs

    bakercreative
    3 Jul 2014 | 11:56 am
    Parades. Barbeques. Sparklers. Fireworks. Patriotism. These are the quintessential ingredients that represent the celebration of Independence Day. It’s that time … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Business Roadmap: The Value of Strategic Planning

    bakercreative
    26 Jun 2014 | 12:35 pm
    Have you taken any roadtrips lately? Think about how you prepared for the few hours you were about to spend … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Product Launch Manager

  • Modern Marketing Through the Noise

    Oliver Olsen
    10 Jul 2014 | 12:09 pm
    Marketers and advertisers are typically fond of revealing that what makes marketing work has never changed because we’re dealing with the human brain, human emotions and for a long time now the response they produce can be predicted.  If I say something funny, most people will laugh.  If I say something you agree with, you […]
  • Local Marketing Source

    Oliver Olsen
    5 Jan 2013 | 12:16 pm
    Local Marketing Source Joint Venture Launch Statistics Before the Launch Squeeze Optin: Report: “Profiting from Local Online Marketing.” Product: Marketing Local Business – online training through membership site. Price: $799.00 1st Launch: October 2009. Buyers as of August 2009 = 69 via launch, SEO, and Adwords. Clients contacted me in August 2010 with the goal […]
  • Boost Anticipation in your Product Launch

    Oliver Olsen
    7 Jul 2010 | 2:18 am
    A good Product Launch Manager keeps in mind that your prospect is always looking for a reason to stop paying attention to your marketing message.  All the prospect needs is one itty-bit of information that indicates that the product or service is not for them and they will gladly move their attention to something else. […]
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    Mark Di Somma: The Upheavals Blog

  • Brand wonderland – the role of the flagship store

    markdisomma
    21 Jul 2014 | 3:58 pm
    By Mark Di Somma As the downtown areas of major metropolitans reclaim popularity and no small element of retail cool amongst the citerati, more and more globally scaled brands are scaling up their physical presence with impressive and expensive flagship stores that literally showcase who they are and what they have to offer. It’s tempting to see these stores as shops. Yes, they often provide a shopping function (which in itself differentiates them from pure-play concept stores) but the best flagships add a new dimension of physicality to a brand. They define in materials, aesthetics and by…
  • Does your brand have touchpoints? Really?

    Mark Di Somma
    17 Jul 2014 | 1:56 pm
    By Mark Di Somma Every brand manager would like to believe that the world will love their brand. Given how much time, energy and experience they pour into trying to make that happen, that seems like a reasonable hope. But, as Douglas Van Praet observes in a recent Fast Company article, consumers are far from inclined to feel that way. “The human truth is no one wants to connect emotionally to your brand … People want to be [led] to a better life not bond with companies.” We could debate whether people want to be led at all, but there’s little dispute that, in the light of this idea,…
  • How to avoid short-selling your brand story

    Mark Di Somma
    14 Jul 2014 | 2:21 pm
    By Mark Di Somma I’m dismayed by how frequently the conversation around content seems to devolve to quantity and tactics. That’s hardly surprising in some ways because of course the two are quickly linked. When everyone’s using the same tactics, quantity starts to look like the only differentiator. Too many brands are in love with frequency. But you don’t build a deep and storied brand purely by posting and retweeting with gusto. Roel De Vries summed it up really well in an interview with Jennifer Rooney when he said that the biggest challenge facing marketers in his opinion was…
  • Why brand management will replace marketing

    markdisomma
    7 Jul 2014 | 2:13 pm
    By Mark Di Somma P&G’s decision to formally end the era of “marketing” at the company and make the shift to brand management may accelerate what amounts to much more than a title change for marketers generally. To me, it could point to a fundamental re-examination of the role of the people responsible for brands. While “marketing” and “brand management” are often treated as synonyms, there is an important distinction between the two terms. Marketing focuses on the activities associated with the promotion and distribution of products and services. Brand management has, for…
  • Could CMOs be doing more with stories?

    markdisomma
    2 Jul 2014 | 2:24 pm
    By Mark Di Somma Marketers are busy talking up the value of telling the stories of their brands. But why aren’t more organisations structuring their own strategies and issues as stories, and what role are marketers taking in making that happen? As the lines between disciplines continue to merge and as the demands on CMOs continue to escalate and the timeframes within which they are expected to achieve noticeable change continue to shrink, perhaps we need to step back and evaluate not just what CMOs do, how and when, but what they contribute to the overall strategy that others can’t and…
 
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    Sales Prospecting Perspectives

  • 3 Tips for Inside Sales Reps to Stay Motivated During Summer Months

    Patrice Morrison
    21 Jul 2014 | 6:30 am
    It's halfway through July! We’ve officially entered the dog days of summer. That means it’s time to start assessing Q3 goals and targets. July is the ideal time for inside sales reps to regain their focus so they can follow up the quarter with great results. But with beautiful summer weather and vacations planned for the not-so-distant future, it can be difficult for an inside sales rep to remain fully focused and motivated. Here are 3 tips inside sales reps can use to stay on task during the peak of summer. 1. Know Your Goals I know this tip sounds rather obvious and straightforward, but…
  • Join Us for Our First Twitter Chat, #ProspectingChat, Today!

    Allison Tetreault
    17 Jul 2014 | 6:00 am
    As you may already know, AG Salesworks is an active user on Twitter. We share insights and posts from many sales and marketing thought leaders and tweet sales prospecting best practices every day. Today, we’re excited to be hosting our very own Twitter chat, #ProspectingChat, at 1:30 PM EST / 10:30 AM PST! A quick overview of our Twitter chat: Date: Thursday, July 17, 2014Time: 1:30 PM EST / 10:30 PM PSTHashtag: #ProspectingChat #ProspectingChat will focus on issues that sales, marketing, IT and tech leaders want to discuss. Each chat lasts 45 minutes long. For those of you who are new to…
  • 4 Steps to Content Curation for Inside Sales Reps

    Megan Toohey
    16 Jul 2014 | 6:30 am
    Sales Prospecting Perspectives is pleased to bring you a guest post from Dave Howe, Principal at Sales for Life. As social sellers, it is imperative that we constantly share valuable information and insights with our networks. This is essentially what separates us from the rest of the sales community. However, clearly there is not enough time in the day for us to be constantly creating brand new content from scratch, nor is it necessarily beneficial to do so. A healthy content marketing mix involves a significant portion of 3rd party content sharing in addition to original…
  • Does a True Inside Sales Team Player Care About Getting Credit?

    Craig Ferrara
    15 Jul 2014 | 6:30 am
    I'm a big teamwork guy. I like when everyone can share credit. That may seem like an overly obvious statement for most of you out there, but if you asked yourself if you're a team player, what would your answer be? Deep down, do you prefer to collaborate with others or tackle things independently? I don't think there's really a right or wrong answer, but at some point, inevitably, you're most likely going to need to collaborate with a colleague or boss on a portion of your work in order to take it to the next level.  As I've discovered over the years, the more responsibility I take on,…
  • 3 Key Metrics to Track When Managing Your Inside Sales Team

    Laney Dowling
    14 Jul 2014 | 6:30 am
    (And Call Volume is Not One of Them) I recently wrote in my blog post 5 Most Frequently Asked Questions About Outsourcing Inside Sales that gone are the days of closely tracking the number of activities when managing your inside sales team. While I still think measuring activities is important to a degree, I don’t think it should hold as much weight as it does for many inside sales teams out there. The problem with placing such a large emphasis on the number of activities is that doing so confuses the purpose of teleprospecting. It’s not about quantity, it’s about quality. With this…
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    Zach Heller Marketing Blog - Zach Heller Marketing

  • New Blog Series: If You Only Do One Thing

    Zach Heller
    21 Jul 2014 | 6:22 am
    Frequent readers will know by now that Mondays are reserved for weekly blog series. And today, I’m happy to announce the beginning of a brand new weekly series!I hear from readers all the time and one common theme is that there is so much great information out there as relates to marketing, but who has the time. You are busy. You have a lot of responsibilities. Some of you are full-time marketers, but others run small businesses and don’t put marketing first.And that’s okay. But there are a few things that everyone should be doing or thinking about. And so the question that comes up…
  • “I” of the Consumer Week in Review

    Zach Heller
    19 Jul 2014 | 7:15 am
    How do you define good marketing? That’s the subject of an upcoming post of mine. But before I write it, I want to ask the larger community. Is it good marketing when the person you are marketing to doesn’t know they are being marketed to? Is it simply what performs the best? I want to know, and I want you to tell me. Use the comments below or Tweet @zheller with the hashtag #goodmarketingis. Thanks in advance.Here is a recap of last week’s posts:What to Test Blog Series ReviewedHow to Use Exclusivity in MarketingThe One Big Question Marketers AskHappy Saturday!3 Ways to Boost Your…
  • The One Big Question Marketers Ask

    Zach Heller
    17 Jul 2014 | 10:50 am
    “Is my advertisement working?”Regardless of how big your budget is and where you advertise, this is a question we all need answered. It’s the question we want to answer for ourselves, so we know how to appropriately spend our money and grow our budgets. And it’s the question our bosses want answered so they know whether or not we’re doing our jobs.We all know how successful Google’s advertising business is. And the main reason they were able to grow it as big as they have is because they were the first ones to come along and answer this question for us.In Google’s model,…
  • How to Use Exclusivity in Marketing

    Zach Heller
    16 Jul 2014 | 7:25 am
    As marketers, we are often concerned with the masses. How do we get more people to learn about our products? How do we reach people who don’t know about us yet? How can we grow our user base as quickly as possible?But our drive to grow the customer base should not blind us to a big driver of sales that may seem contradictory to the idea of growth, that is Exclusivity.People like things that are exclusive. They want what they can’t have. They want what others covet. They want things that signal to the world that they are one of a select few. It’s in our nature as consumers.So, as…
  • What to Test Blog Series Review

    Zach Heller
    14 Jul 2014 | 7:09 am
    Eleven weeks ago we started on a mission. That mission, to find specific tests that marketers should run in order to improve their performance. And over the last ten weeks, we did just that. We came up with 10 great things all marketers should test.Here they are:Testing Button ColorTesting Form FieldsTesting Email DesignTesting Button TextTesting Headline CopyTesting Website NavigationTesting Trust SealsTesting Homepage ImagesTesting Special OffersTesting Shopping Cart AdditionsDid I miss any big tests that should be included? Don’t be shy. Share your own test ideas in the comments…
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    The Bullet | Branding Blog

  • How To Win At Social Media, Act 3: The Society of Good Taste

    Peter Gan
    2 Jul 2014 | 7:48 am
    This article is an instalment of a three-part series. Catch up on our previous discussion here. Ever heard of Grey Poupon? No? It’s probably because you’re a despicable philistine that can’t tell the difference between a sonnet and a pantoum. Without standing too close, let us tell you a story of the finest Dijon mustard to ever waltz across our palates and how they earned their laurels on social media. With a rich history that begins in 1866 in Dijon, France, this exquisite wholegrain mustard shot to prominence in the 1980s when they positioned themselves as “one of life’s finer…
  • How To Win At Social Media, Act 2: Protection Against Mayhem

    Peter Gan
    25 Jun 2014 | 5:50 am
    This article is an instalment of a three-part series. Catch up on our previous discussion here. There’s a Malay saying that goes “malang tidak berbau,” which means you can’t “smell” mayhem.  And you know it’s true because none of us can really expect the unexpected — that’s what insurance is for, right? Now one might wonder, how do you translate that into an ad campaign that doesn’t look like another lifestyle spot with a tinge of insurance positioning, especially dealing with a subject that’s so grim and statistic heavy? Enter Mayhem Is Everywhere, by Allstate…
  • How To Win At Social Media, Act 1: The Snack Attack

    Peter Gan
    18 Jun 2014 | 7:09 am
    It’s no stretch to say, branding as we know it is jumping on-board the online bandwagon faster than a teenager discovering twerking for the first time, and with every right to! It is the most accessible and most interactive platform for a brand to communicate with its consumer, as the entire general populous live there too. However this new and wondrous land that hold so much promise, can also be eerily mysterious and bewildering as the prospect of endless possibility and boundless creativeness coupled hand-in-hand with cutting edge technology, programs and apps sounds utterly confusing and…
  • Of Fathers and Football

    Peter Gan
    11 Jun 2014 | 6:13 am
    It couldn’t be more apt that the world’s greatest footballing event kicks-off in the same week we celebrate the world’s greatest heroes: fathers. There’s a special brand of love a father shares with his son. And more often than not, this love revolves around sports – the most famous one being football. With the 2014 FIFA World Cup strutting its samba in Brazil on the same week as father’s day, it seems that the union of fatherhood and sports will be made ever stronger. The FIFA World Cup was first held in 1930 and has since become the emblem of competitive spirit. Every four…
  • Can You Survive Offline? Ernest Did!

    Peter Gan
    4 Jun 2014 | 6:45 am
    I’m pretty sure you know who Ernest Zacharevic is. If you don’t, well… it’s time to make a trip to Penang! Ernest is the celebrated Lithuanian street artist whose beautiful murals colour the vintage streets of Penang and other buzzing cities like Kuala Lumpur and Johor. From depicting the most fun childhood moments ridden on a shaky bike to violent Lego pieces that wield heavy social commentary, Ernest Zacharevic paints pictures that reflects the life of locals from a perspective that resembles so much of a Malaysian’s, it’s almost uncanny. And there is no stopping him.
 
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    The Ad Contrarian

  • Technology And Consumer Behavior

    21 Jul 2014 | 12:01 am
    Last week I gave a talk at a national real estate conference. What do I know about real estate? As I told the conference, the only real estate transaction I ever made a nickel on was when my house burned down.  Putting the talk together, however, gave me an opportunity to clarify some thoughts I've had about the relationship between technology and consumer behavior. Here's an edited excerpt
  • The Dumbest People On Earth?

    16 Jul 2014 | 11:44 pm
    Just when you think the online advertising industry can't get any more absurd, they prove once again how groundbreakingly awesome they are. The current buffoonery is over "viewability." You see, twenty years into online advertising, advertisers are finally getting their heads out of their behinds and realizing that about half the ads they have been paying for are not viewable. We're not
  • The 7th Anniversary Edition

    7 Jul 2014 | 12:01 am
    Stretching 10 Days Worth Of Content Into 7 Years This week marks the 7th anniversary of this blog. I never thought it would last this long. As a matter of fact, after about 10 days I had said just about everything I wanted to say. But it is a testament to the never-ending silliness of the ad industry that after 7 years I still haven't run out of things to make fun of. Remarkably, the blog is
  • The Obnoxious Belief In The Irrepressible Spirit

    2 Jul 2014 | 12:01 am
    I'm getting real tired of reading opinion pieces and watching videos of rich, famous people telling us to do what we love.  I'm sick of their smug assumption that their one-in-a-million success was the result of their irrepressible spirit. And that if we all just had the character and determination to follow our passions like they did, we'd be fabulous, too. Most success is contingent. Either
  • Misintermediation

    30 Jun 2014 | 12:01 am
    One of the early principles of online marketing was disintermediation -- a typically dense and obnoxious word that digi-dweebs used to mean "eliminating the middle man." The thinking went like this: Levi's makes jeans. People buy jeans. The web will allow people to buy jeans directly from Levi's and eliminate the unnecessary costs of distribution, promotion, and retailing that are
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    brandignity.com

  • Google+ Teams up with Volkswagen for in Car Experience

    admin
    21 Jul 2014 | 7:22 am
    I always thought the VW brand was cool but I didn’t realize just how cool they were until they teamed up with Google to create an in-car driving experience. Google is consistently trying to establish the importance of Google+ and this is one of those initiatives the shows the stride Google has placed in it’s social networking platform. YouTube Video VW Video Go ahead visit the site now and take a look at what they are doing.
  • Want to Learn LinkedIn in 5 Minutes?

    admin
    17 Jul 2014 | 6:41 am
    Do you still find LinkedIn confusing? Are you struggling to understand exactly how to use it to your advantage? This infographic by Bluewire Media will teach you everything you need to know in 5 minutes flat. Sure perfecting your approach will take time but this information will give you a better understanding on how to get started.
  • Why Every Business Should Try Remarketing Just Once

    admin
    15 Jul 2014 | 7:38 am
    These days, shoppers have become savvier than ever. More of them are willing to browse more website locations in order to find the right items at the right prices. As a result, many websites may receive a lot of site visitors, but not as many sales as they would like. However, if the process of remarketing is implemented, this could result in significantly increased sales being made. Helpful Google Video What is Remarketing? Have you ever visited a site with the intention of purchasing something, only to find yourself being distracted by ads for other companies while on that website? You…
  • Starting a Blog? Read These Must Have Expert Tips First

    admin
    14 Jul 2014 | 6:55 am
    [vision_pullquote style="4" align="center"] “If you love writing or making music or blogging or any sort of performing art, then do it. Do it with everything you’ve got. Just don’t plan on using it as a shortcut to making a living.” – Seth Godin [/vision_pullquote] Success came after several long nights of painstaking efforts, an idea was conceived and a new blog was born. Since its birth, I started addressing my blog as my baby and I am sure a lot of bloggers can relate to it. A new blog is no less than a newborn baby that needs constant nurturing and attention in order to grow…
  • Moving your Website? Read these Google Steps First to Not Harm your SEO

    admin
    11 Jul 2014 | 8:01 am
    Moving a website isn’t as easy as clicking copy/paste on your source code and moving it to a different hosting service. By following a few simple steps, as provided by Google, you can move your website without losing all of your existing information and website traffic. Google provides these steps on how to move website. 1. Setup new hosting 2. Start the site move 3. Monitor Traffic 4. Shut down old hosting What is a Site Move?     Sometimes, you may find that you need to move your website.  Maybe your hosting service is going out of business, or perhaps you found a better deal…
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    Your Logo Here

  • Promote Safety This Summer!

    Brendan Carr
    14 Jul 2014 | 5:29 am
    Summertime is here in its entire sweltering splendor! The beaches, backyards, community pools, state parks, ballparks, amusement parks, and campgrounds are bound to be filled with happy vacationers and day trippers. But all of that outdoor summer fun...(read more)
  • Lead with the Latest Promotions!

    Brendan Carr
    1 Jul 2014 | 5:26 am
    Staying current is key in a number of industries, especially marketing. To stay in the public eye and on customers’ minds, you need to associate your brand with promotional products that are in demand and/or on the cusp of becoming the next trend. That’s...(read more)
  • Festive Fourth of July Freebies & Independence Day Giveaways

    Brendan Carr
    9 Jun 2014 | 7:07 am
    Although Memorial Day is considered the unofficial start of summer, there’s not doubt that the biggest seasonal bash is the Fourth of July. The anniversary of our nation’s independence is a fantastic cause for celebration. Families and friends gather...(read more)
  • Get Connected to New Customers with Promotional Smartphone Accessories

    Brendan Carr
    27 May 2014 | 6:18 am
    Remember when you would drive around and occasionally spot a pay phone booth on the side of the road? Or enter a shopping mall and be greeted by the sight of pay phone bank? Those images and days are disappearing. Now we live in an age when smartphones...(read more)
  • Earn Top Honors with Our Graduation Promos!

    Brendan Carr
    13 May 2014 | 1:27 pm
    It’s hard to believe but graduation season is here. Over the course of the next few weeks, high school and college graduation ceremonies will be taking place across the country. Backyards will be filled with proud parents, extended family members and...(read more)
 
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    Only Dead Fish

  • Manager's and Maker's Time

    Neil Perkin
    21 Jul 2014 | 8:02 pm
    "In my experience, most people don’t schedule their work. They schedule the interruptions that prevent their work from happening." I'm over in NYC on a brief work trip and whilst here managed a catch up with Dan. One of the things we ended up talking about was this great piece on the chokehold of calendars which makes a simple but powerful point about how calendars can become a 'record of interuptions' rather than a useful tool for managing time. The sentiment of the post reminded me of Paul Graham's essay (that I also mentioned here) that talks about the difference between what he calls…