Marketing

  • Most Topular Stories

  • Pay your bill using an Instagram photo

    Culture-Buzz
    ameliabrooks
    28 May 2014 | 1:56 am
    Instagram photos have already proven that they have market value, but how much are they really worth? They most recently helped to raise money to fight against cancer and today you are now able to… treat yourself to dinner. Pay with an Instagram photo: the concept of The Picture House pop-up restaurant in London. You do not have to pay anything but before tucking into your food you must take a photo of your plate and share it on Instagram with the hashtag #BirdsEyeInspirations. Behind this operation lies Birds Eye, a British frozen food company. The promotional event demonstrated how the…
  • Friday Morning Stir

    AgencySpy
    Erik Oster
    29 Aug 2014 | 7:15 am
    -Parents talk about back-to-school for Canadian Tire (video above). link -Y&R, VML create talking water fountain for Drink Up initiative. link -Former content strategy leader at J. Walter Thompson and Hill Holliday, director of branded content at Condé Nast becomes Travel + Leisure‘s new editor. link -The Samsung Note ad featuring designer Mark Hunter accused of sexism has been removed from YouTube. link -Avoid these seven sins of social media marketing. link -Abercrombie & Fitch is dropping the logo from its clothing. link New Career Opportunities Daily: The best jobs in…
  • Why That Dear Kate Underwear Ad Is Like Taking A Shit on the Sidewalk

    Adrants
    27 Aug 2014 | 10:28 am
    In defense of a recent campaign which featured women CEOs in their underwear, Dear Kate CEO Julie Sygiel said, "I think a lot of traditional lingerie photo shoots depict women as simply standing there looking sexy. They're not always in a position of power and control. In our photo shoots it's important to portray women who are active and ambitious. They're not just standing around waiting for things to happen." What a load of crap. Yea, right, they're "not just standing around waiting for things to happen." No, Julie, they're sitting around in their underwear in a contrived situation waiting…
  • LinkedUp: flirt with your LinkedIn contacts

    Culture-Buzz
    ameliabrooks
    28 May 2014 | 1:58 am
    Dating platforms are constantly evolving: from Meetic to the now trendy Tinder, they adapt to the habits of individuals and nowadays heavily rely on mobility, instantaneousness and extremely accurate targeting. For some time now we have seen dating sites and applications mix dating and professional networks. Rather contradictory no? Not so much if you believe some studies which estimate that many would be willing to go on a date with a colleague. Furthermore, the information provided on the profiles of professional networks such as LinkedIn corresponds more than we think to dating…
  • The 1-2 Landing Page Punch that Will Boost Conversions

    Neuromarketing
    Jeremy Smith
    26 Aug 2014 | 5:44 am
    [Guest post by Jeremy Smith] Many marketers get so caught up in the technique of marketing that they neglect the human element behind it. Ecommerce, despite its digital facade, is an intensely human platform because it’s driven by people buying [...]
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    Canva

  • Presentation Design 101

    Scott Schwertly
    28 Aug 2014 | 5:00 am
    Great presentation design is all about simplicity: long gone are the days of layered, pixelated clip art and fourteen columns of bullet points. Instead, it’s about rewarding your audience with visual harmony and minimalism. Looking to update your presentation design from the 90’s? Here are a few tips: 1One Idea Content is the backbone of your slides, but that doesn’t mean it needs to carry the design weight. Keep things simple by only using one main idea per slide, preferably expressed in 6-10 words. Not convinced? Consider that the average person only reads 20% of the text on a regular…
  • 4 Ways to Use Images as a Background in your Design

    Poppie Pack
    26 Aug 2014 | 5:00 am
    Do you tire of using illustrative patterns as backgrounds in your designs, but not sure where to start with using an image instead? With the array of photographs available, combined with fantastic filters - the versatility that the image offers is quickly making it the competing gladiator to vector backgrounds of yesteryear! Here we show you some of the awesome ways you can use images as a background in your design. How to apply effective techniques to images to create backgrounds Design is about stretching your creative wings, so keep them moving by applying filters and original…
  • Featured Blogger: Interview with Kevan Lee of Buffer

    Peg Fitzpatrick
    25 Aug 2014 | 5:00 am
    Kevan Lee is one of the remarkable bloggers at the Buffer blog that we love to follow. He writes comprehensive articles on a wide variety of topics that keep the Buffer readers coming back for more. We thought we’d interview him and find out how he does it! 1Tell us a bit about yourself and what you do. I have the privilege of creating awesome content for my favorite social media tool, Buffer! I write three to five articles per week for our social media blog and for our culture/productivity blog, I manage our email marketing, and I share updates to our social media accounts. 2How did…
  • Supercharge your Visual Marketing with Instagram – Part 1

    Salman Aslam
    21 Aug 2014 | 5:00 am
    Is Instagram part of your visual-content marketing strategy? It should be, because 2014 is named as the “Year of Visual Content” and not only is Instagram a visual social platform, it also provides the tools and capacity for brands to create visual content for storytelling. Instagram is a close-knit community which is growing rapidly and has crossed 200 million users, with 70% of the users who log in daily, which provides a huge user base for marketers to reach and connect with. In a study by Forrester Research on how users interact with brand’s social-media posts, it…
  • Font Pairing Like a Pro – Part Two

    Poppie Pack
    18 Aug 2014 | 11:21 pm
    Have you been playing with your font pairings and want to know which ones make harmonious duos? Ensuring your typefaces complement each other is a vital part of design. In a follow-up post to our most popular Canva post ‘Font Pairing like a Pro,’ we give you some more creative and super effective font pairings to use in your designs. To ensure you are familiar with the words used in this guide, we have included a new glossary with some feature terms from within this post. 1 Cool and Cute Yellowtail, Roboto Condensed Regular + Bold Yellowtail eludes a playful energy, a…
 
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    Neuromarketing

  • Behavioral Ads, Authorship Autopsy, Thought Leadership… Roger’s Picks

    Roger Dooley
    29 Aug 2014 | 5:10 am
    Here’s your required reading for the week! Don’t forget to share your own “must read” find in a comment! One of the most powerful and quickly evolving tools available to marketers is behavioral advertising. If you aren’t using it, you [...]
  • 10 New Episodes of the Brainfluence Podcast

    Roger Dooley
    28 Aug 2014 | 5:09 am
    Time really does fly – it seems like we just published our list of the first ten episodes of The Brainfluence Podcast, and here we are with another ten! And if you aren’t getting our weekly episodes delivered to your [...]
  • The 1-2 Landing Page Punch that Will Boost Conversions

    Jeremy Smith
    26 Aug 2014 | 5:44 am
    [Guest post by Jeremy Smith] Many marketers get so caught up in the technique of marketing that they neglect the human element behind it. Ecommerce, despite its digital facade, is an intensely human platform because it’s driven by people buying [...]
  • Color Psychology, Mind-Controlling Bugs, Blog Boosters, More… Roger’s Picks

    Roger Dooley
    22 Aug 2014 | 9:38 am
    You want an eclectic reading list? This week we’ve got color psychology, mind-controlling bugs, big conversion tips, neuro-politics, business blog boosters, and more! Does blue automatically make your website more trustworthy? Do red buttons get the most clicks? Colors DO [...]
  • Cooties, Conversion, Brain Reboots, and Habits – Roger’s Picks

    Roger Dooley
    15 Aug 2014 | 7:51 am
    Here are the most intriguing and useful articles I’ve found in the last week, plus a summary of my own new content. Enjoy! We know from Daniel Kahneman’s work that our brains will take mental shortcuts whenever possible, including when [...]
 
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    Influential Marketing

  • Tuesday Talks: How To Create Brand Love – Q&A Session

    Rohit
    26 Aug 2014 | 11:39 am
    Not everyone will ask the question they are really thinking. That’s one of the sad facts that you realize when you speak on stage at enough events.  No matter how many invitations you issue, or how approachable you try to be, there are always going to be people who leave your session with a burning question in their mind and no answer for it. The one wonderful impact of Twitter for events is that I now have the chance to answer more of those questions because people may not want to ask in person but they will in a 140 character message. Yet as nice as Twitter happens to be for having…
  • 5 Epic Marketing Lessons From The Best Small Ad Agencies In The World

    Rohit
    25 Aug 2014 | 1:26 pm
    If there’s an argument against using a small advertising agency, I’ve probably used it. After 15 years leading work for dozens of clients at two of the biggest ad agencies in the world, and participating in close to 100 pitches—I know how to argue against a smaller competitor. Yet for more than a year now, I have become that smaller competitor. I run my own consulting group, and I work with those large agencies as a partner now. So when the annual list of Small Agency Awards are announced by AdAge, as they were a few weeks ago, I pay a little bit more attention. Not only because…
  • Tuesday Talks: The Past Present And Future Of Health Care | A Marketing Keynote Presentation

    Rohit
    12 Aug 2014 | 5:39 pm
    When you speak at enough events, you get used to having a certain amount of control on stage.  Then there are those times when you get the control taken away from you. This week’s featured talk is one of those times, and the first in my life that I tried a very different style of presenting that put me on stage for exactly seven minutes – and not one second longer.  The style is known as “PechaKucha” and popular for its scripted format of 20 slides, 20 seconds per slide, and auto advancing that forces speakers to keep pace. Back in 2003, two architects named Astrid…
  • Tuesday Talks: Why Most Trend Predictions Are Wrong (And How To Fix Them) | A Marketing Futurist Keynote Presentation

    Rohit
    5 Aug 2014 | 8:58 am
    I hate trend predictions. Almost every one I typically read about marketing or business or social media frustrates me. Mainly this frustration comes from the obviousness of their content.  As meaningless headlines declare the arrival of such commonly discussed technologies as mobile phones or wearable technology – anyone in business trying to actually plan for the future is usually left on their own to figure out what these so-called “predictions” of the future actually mean. For the past four years, I have been curating an annual trend report that aims to dig deeper.  I…
  • 5 Lessons From The Best Social Media Book You’ve Never Read

    Rohit
    4 Aug 2014 | 8:11 am
    I have suffered through reading more social media books than you can imagine. Thanks to ten years of blogging and writing several marketing books along the way, I’m clearly on the “official” list of potential book reviewers. Unfortunately after reading dozens of these hastily published books over the years, I find it hard to recall even a handful that I might recommend for someone to read to get better at using social media.  The sadly predictable fact about most of these social media guides is that the longer the page count, the more useless they generally are. One of my…
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    Culture-Buzz

  • Your Domain Name: Which Extension?

    stevegobin
    20 Aug 2014 | 1:44 am
    Besides .com and .uk there currently exist more than 650 domain name extensions and this number will keep increasing for the next months and years. So many extensions give professional and individual registrants a larger choice but may also create some confusion. Let’s try to understand how these extensions work. gTLDs et ccTLDs There are basically 2 categories of extensions: ccTLDs (country code top level domains) and gTLDs (generic top level domains). It was until recently very easy to distinguish both categories as indeed ccTLDs consisted in 2 characters (corresponding to each…
  • LinkedUp: flirt with your LinkedIn contacts

    ameliabrooks
    28 May 2014 | 1:58 am
    Dating platforms are constantly evolving: from Meetic to the now trendy Tinder, they adapt to the habits of individuals and nowadays heavily rely on mobility, instantaneousness and extremely accurate targeting. For some time now we have seen dating sites and applications mix dating and professional networks. Rather contradictory no? Not so much if you believe some studies which estimate that many would be willing to go on a date with a colleague. Furthermore, the information provided on the profiles of professional networks such as LinkedIn corresponds more than we think to dating…
  • Pay your bill using an Instagram photo

    ameliabrooks
    28 May 2014 | 1:56 am
    Instagram photos have already proven that they have market value, but how much are they really worth? They most recently helped to raise money to fight against cancer and today you are now able to… treat yourself to dinner. Pay with an Instagram photo: the concept of The Picture House pop-up restaurant in London. You do not have to pay anything but before tucking into your food you must take a photo of your plate and share it on Instagram with the hashtag #BirdsEyeInspirations. Behind this operation lies Birds Eye, a British frozen food company. The promotional event demonstrated how the…
  • The size of images on social networks

    ameliabrooks
    28 May 2014 | 1:55 am
    With the latest changes to Facebook and more recently Twitter who have redesigned user profile pages, it is important to stay informed about image sizes on social networks. Uploaded photos, profile pictures, cover photos… the dimensions of these images evolves with the most recent updates. Here is a little reminder of the dimensions for the main images that appear on social networks: Facebook: Cover: 851*315 pixels Profile picture: 180*180 pixels Posted link: 470*226 LinkedIn: Cover: 645*220 pixels Logo: 50*50 pixels Photo links: 180*110 pixels Twitter: Cover: 1500*421 pixels Profile…
  • Selfie, the inexhaustive trend

    ameliabrooks
    30 Apr 2014 | 6:54 am
    Often considered as inglorious due to its egocentric nature, the selfie trend which started in 2013 still sees internet users shamelessly posting their most beautiful self-portraits. The countries most fond of this trend are without a doubt the Philippines, the USA and Malaysia. Taken mostly by young people, the codes of this photo change from one country to the next. Moreover, a study has shown that we are more likely to smile in a selfie taken in New York as opposed to on taken in Moscow. Similarly, in Sao Paolo women are more likely to incline their head. However, even if the classic…
 
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    AdPulp

  • ESPN Puts College Football Fans In Focus

    David Burn
    28 Aug 2014 | 4:57 pm
    After years of debate and controversy, the 2014-15 college football season marks the first to culminate with a true College Football Playoff. To celebrate the occasion, ESPN debuts a series of spots showcasing a diverse array of fans representing all 128 Football Bowl Subdivision schools. The campaign was developed in collaboration with Wieden + Kennedy/New […] The post ESPN Puts College Football Fans In Focus appeared first on AdPulp.
  • Cloud-based Video Bridging – Brings Teams Together From More Locations

    Marcus Anderson
    27 Aug 2014 | 9:27 am
    In this growing global economy, it’s common for employees, vendors and consultants who are working on a single project to be scattered across the globe. Contract employees who work virtually, as well as those who regularly telecommute, are also on the rise. Employers have begun to realize that allowing employees to work from home actually […] The post Cloud-based Video Bridging – Brings Teams Together From More Locations appeared first on AdPulp.
  • No Other Night Is Monday Night

    David Burn
    26 Aug 2014 | 4:09 pm
    Football season is upon us. Almost… Green Bay comes to Seattle next Thursday to open the NFL season. It is safe to say anticipation is rising across the American football loving land. The 45th season of Monday Night Football kicks off on ESPN with a doubleheader on Monday, September 8 – New York Giants at […] The post No Other Night Is Monday Night appeared first on AdPulp.
  • Today on TV: Mama Sherman and the Legion of Super Fans

    David Burn
    25 Aug 2014 | 3:51 pm
    The freakiness of fandom is on display in this new “Copter Caper” from Y&R/New York and Campbell’s Chunky soups. Post by AdPulp.   As a Seahawks fan, I love that the team and Richard Sherman is getting this kind of prime time commercial coverage. As a fan of soups, the chunky cheese, beer and bacon […] The post Today on TV: Mama Sherman and the Legion of Super Fans appeared first on AdPulp.
  • Couponing at Bed Bath and Beyond

    Marcus Anderson
    25 Aug 2014 | 8:33 am
    Coupons. Everyone has heard the buzz word floating around in today’s shopping circles. Research indicates that people of every economic status partake in couponing. However, many people feel too overwhelmed or intimidated to begin their own couponing journey. The truth is, it really is not that hard to begin couponing at popular stores such as […] The post Couponing at Bed Bath and Beyond appeared first on AdPulp.
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    Marketing Darwinism

  • 7 Skills New Marketers Need to Succeed

    Paul Dunay
    26 Aug 2014 | 11:00 am
    The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack’s new infographic on the “7 Skills Marketers Need to Succeed.” They studied the trends and crunched the numbers to help digital marketers prioritize their goals. You might be surprised by which marketing skills are worth developing.
  • Where does Google+ fit into your B2B Marketing plans? [infographic]

    Paul Dunay
    9 Jul 2014 | 11:00 am
    Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience. After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine. And, with every comment, mention and +1 your content receives, you will rank higher on one of the most popular search engines in the world. If you don’t…
  • The Missing Link Between Media and Marketing

    Paul Dunay
    15 Apr 2014 | 11:00 am
    It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages,…
  • CMOs Win When High-Value Customers Are Treated Personally Online

    Paul Dunay
    13 Mar 2014 | 11:00 am
    With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers. To stand out in the increasingly crowded and competitive marketplace, many C-level executives from the world’s most iconic brands are not content with just “Keeping Up With the Joneses.” Instead, they are actively seeking opportunities to better understand their high-value customers across every channel and device. The reason for this is simple: These customers are more often than not brand loyalists and willing to…
  • 4 Lessons from Responsive Design for CMOs

    Paul Dunay
    12 Feb 2014 | 10:00 am
    Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique. As advanced as some brands and in-house digital marketers may believe they are in responsive design,…
 
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    Bill Taylor on HarvardBusiness.org

  • The Best Leaders “Talk the Walk”

    Bill Taylor
    7 Aug 2014 | 8:00 am
    One of the most ubiquitous aphorisms in business is that the best leaders understand the need to “walk the talk” — that is, their behavior and day-to-day actions have to match the aspirations they have for their colleagues and organization. But the more time I spend with game-changing innovators and high-performing companies, the more I appreciate the need for leaders to “talk the walk” — that is, to be able to explain, in language that is unique to their field and compelling to their colleagues and customers, why what they do matters and how they expect to win. The only…
  • Why Amazon Is Copying Zappos and Paying Employees to Quit

    Bill Taylor
    14 Apr 2014 | 11:05 am
    Last week, Amazon founder and CEO Jeff Bezos released his annual letter to shareholders. As is the case every year, it is a tour de force of ideas and initiatives about the customer experience (Amazon Prime), disruptive technology (Fire TV), fast-growing product initiatives (Amazon Web Services), and strategic consistency. (As he does every year, Bezos attached his first letter to shareholders from back in 1997 to underscore the company’s long-term commitments.) Still, for all these big, cutting-edge innovations, it was a small, pre-existing idea, something that Amazon borrowed from one its…
  • Stop Me Before I “Innovate” Again!

    Bill Taylor
    6 Dec 2013 | 5:00 am
    The Wall Street Journal is out with a funny (and brutally honest) takedown of a word that has achieved almost-mythical status among business thinkers like me. That word is innovation, and it’s quickly losing whatever meaning it once had. Journal writer Dennis Berman begins by citing Kellogg CEO John Bryant, the respected head of a well-run company, who was describing one of its “innovations” for 2013. What was the game-changing, head-spinning new offering that Kellogg unveiled? The Gone Nutty! Peanut-butter Pop-Tart. That’s right, a world that has had to survive for decades with…
  • Pret a Manger Wants Happy Employees — And That’s OK

    Bill Taylor
    7 Nov 2013 | 5:00 am
    Last week, the front page of the New York Times carried an in-depth report on a “broad and transformative trend” in Russia. It had nothing to do with more democracy or less corruption. It had to do with better customer service — specifically, an intense focus inside Aeroflot, the infamous Russian airline, to teach flight attendants how to smile. “Anna, you just showed her the champagne bottle but didn’t say anything,” one instructor coaxed a young employee. “This is the silent service of Soviet times. You need to talk to her. And you need to smile and smile and smile.” I…
  • Playing It Safe Is Riskier than You Think

    Bill Taylor
    17 Sep 2013 | 6:00 am
    There are all sorts of reasons why so many big organizations can be slow to make changes that everyone agrees need to be made. “Our current margins are too good, even though the business is being eroded by new competitors.” “Our current products are still popular, even though a new generation of offerings is getting traction.” “Our current distribution system can’t reach the customers we need to reach to build a new business.” In other words, most leaders and organizations are really good at quantifying the risks of trying something bold or striking out in a new direction. What…
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    12 Most

  • 12 Most Reliable Ways to Build Trust with Social Media

    Nicole Tarkoff
    25 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Nicole Tarkoff   Social media is sweeping the online universe! Whether it’s Facebook, Twitter, Linkedin, Google+, or Pinterest, there are numerous ways to stay connected. So it only makes perfect sense to use this unstoppable social media machine to power up your business and build your followers’ trust. Here are the 12 most reliable […]
  • 12 Most Go-To Grammar Tips

    Becky Gaylord
    19 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Becky Gaylord   Most of us must communicate in writing — not necessarily with paper and a writing instrument anymore, yet digital media has changed only the tools we use. In fact, as new-fashioned means of communication have multiplied, so have demands for the old-fashioned skill of conveying information in writing. See, we still write cover letters, memos […]
  • 12 Most Annoying Adoption Questions

    Jill Robbins
    18 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Jill Robbins   Two of my kids are adopted from China. After two years of parenting children who “don’t match” me, I’m still surprised by the willingness of strangers to approach me and ask personal questions. They usually aren’t trying to be rude but some of the stuff people ask is annoying. Here are […]
  • 12 Most Powerful Ways To Build Instant Influence

    T J McCoy
    12 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By T J McCoy   We’ve all heard, “It’s not what you know, it’s who you know.” But I disagree. Its not about who you know. It’s really about who knows you. Just because you’ve met someone, doesn’t mean they’ll help you get into the job you want, or refer you to the sale you […]
  • 12 Most Spectacular Tools for Bootstrapped Freelancers

    Liesha Petrovich
    11 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Liesha Petrovich   Freelancers love effective and affordable tools. For you, time really is money. Most freelancers get paid by the job, not hourly — so you love any tool that helps get the job done faster and cheaper. And just because you’re a bootstrapper doesn’t mean you want to look like a bootstrapper! Your […]
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    Evangelist Marketing Institute

  • Doing The Work

    Alex Goldfayn
    25 Aug 2014 | 12:38 pm
    I have clients who diligently do the work — grow their lists, communicate value to them, collect testimonials, communicate them, ask for referrals, etc. — and enjoy revenue growth of 20% or more in their first year with me. Almost always, this is millions of dollars in new sales. I have other clients who listen to my advice, but do not apply it. They don’t change their behavior much, and do not enjoy the results they deserve. Further, their market does not get to benefit from their enormous value. You already know what to do. The question is, are you doing it? The distance…
  • Why?

    Alex Goldfayn
    18 Aug 2014 | 12:09 pm
    We are not a road-trip family — we fly — but last week we drove from Chicago to Niagara Falls and Toronto. Which meant more than 20 hours in the car round-trip and between destinations. With two 5-year-olds. And so, they asked “why?” approximately 200,000 times. And we answered. Kids don’t hesitate to clarify, dig deeper, and understand precisely. Adults do. We don’t ask “why” for reasons that boil down to self-limiting beliefs: we don’t want to impose, offend, or project that we do not understand. These are confidence and self-esteem…
  • Video: 4 Revenue Growth Misconceptions

    Alex Goldfayn
    12 Aug 2014 | 5:29 am
    Here’s a new video on the four major misconceptions about revenue growth. Quick reminder that the deep discount for my Growth Masters program ends this Friday.    
  • The Marketing Power of Peers

    Alex Goldfayn
    11 Aug 2014 | 12:50 pm
    When you tell people you’re great, you’re selling. People expect that of you, and take it with a grain (or several grains) of salt. Also, although marketing is no place for modesty, personal moderation, discomfort with boldness, “preferring to let our work” do the talking hold us back from blowing our own horn. All of which is why we must obtain and communicate the thoughts and feelings of our happy customers. With testimonials and case studies, we must let our customers tell their peers about what they love best about us. There is nothing we can say that is more…
  • Entrepreneurs Should NOT Grapple With Facebook

    Alex Goldfayn
    7 Aug 2014 | 7:41 am
    The Wall Street Journal has an article today about small business owners marketing on Facebook, where ad prices are up and clicks are down. You can read the article here, but you may need a subscription. A graphic appears with the piece, titled “Marketing Avenues,” listing the top five marketing methods for firms with fewer than 500 employees: 1. Company website – 50% 2. Facebook and/or other social media – 27% 3. Print yellow pages – 25% 4. SEO / Organic Search – 18% 5. Internet yellow pages – 15% This list is indicative of why companies actually…
 
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    Conversation Agent - Valeria Maltoni

  • Wish we Could Say More

    Valeria Maltoni
    29 Aug 2014 | 2:45 am
    Much of the conversation about Apple is driven by knowledgeable analysists, fans, and the developer community. Horace Dediu weighs in @asymco# with a most likely scenario of what is going to be unveiled on Sept 9. The Critical Path Show #119, before the predictions of the iPhone Portfolio, big screen phones and what they are good for, and a tentative review of Ed Catmull's "Creativity, Inc" the co-hosts mention Iconic: A Photographic Tribute to Apple Innovation#. The book includes more than 150,000 photos of nearly every product Apple has made, including rare prototypes and even packaging and…
  • Predictability and Perception: We Notice What we Want to See

    Valeria Maltoni
    28 Aug 2014 | 2:45 am
    Not long ago, I was thinking about trading in my car for a new one. In the consideration set were several known brands. Through conversations with friends and colleagues, I narrowed my research down to a model per brand. While I could not remember most cars on the road before my conscious desire to trade in the car, once I began my research, I started noticing those exact models everywhere. They were there before, likely, mixed in with all the cars on the road. Because I was focusing on them I started seeing all these cars that were invisible before. I was noticing what I wanted to see, in a…
  • Explore Lots of Ideas and Get Feedback, Systematically

    Valeria Maltoni
    27 Aug 2014 | 2:45 am
    It was about three years ago that I discovered study hacks advice on a blog authored by Cal Newport. I have been reading since. Cal is an Asst. Professor of Computer Science at Georgetown University. He has written a few books over the years. The ideas he put forth in his most recent one, while deceivingly simple, are the most interesting to me -- because they run counter the prevalent cultural belief that all you need to succeed is to “follow your passion.”  So Good They Can’t Ignore You debunks that long-held belief and advice we may receive and provides the path for building a body…
  • Applying Predictive Analytics to Marketing Challenges

    Valeria Maltoni
    26 Aug 2014 | 2:45 am
    Quant5 planning ness-050613_final from Doug Levin Every year, a group of very smart and accomplished strategists and planners gather for an un-conference for thinkers/doers aptly named Planning-ness#. The tagline is "get excited and make things." I like the fact that the group also sponsors a grant each year: A minimum of one grant of $10,000 will be awarded each year to an individual or small group for the express purpose of undertaking research or other project that stretches the thinking of or benefits creative thinkers everywhere. Those who are awarded the grant will be required to make…
  • Connecting Through Experiences

    Valeria Maltoni
    25 Aug 2014 | 2:45 am
    Gaining likes on a brand Facebook page in exchange for a chance to win an iPad (not the brand's product) is a tactic that has run its course. It is a bribe and should not be confused with having customers line up outside your store for hours to pay hard-earned money to buy an iPad. The difference is this In the first case, a brand offers a reward for taking an action -- like me to (maybe) win = bribe In the second, the action takes the customer on the path to the personal reward -- essentially buying his own ability to do something new with it = loyalty to self This is the main concept Kathy…
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    IDA Concpts

  • The App Aided College Student [Infographic]

    Damian Davila
    28 Aug 2014 | 12:38 am
    Smartphones are not a fad; it is a reality that they are here to stay. If you’re still not convinced, consider this: 63.2% of Millenials accessed the Internet from mobile devices in 2012. As Millenials use the mobile Web and smartphones more and more, it is not a surprise that advances in technology are revolutionizing the college campus. Libraries are more like study halls, instead of being places to find information. Because of this, the university will continue to be an environment that cultivates innovation. From Massive Open Online Courses [MOOCs] that make online education more…
  • Managing Feedback

    Damian Davila
    22 Aug 2014 | 3:16 pm
    Community feedback–that is, when a customer actually uses your product and provides real feedback to improve it–is the dream that everyone’s chasing. You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. That dream is largely a fantasy when it comes down to the nuts and bolts. The reality is that finding the feedback you really need often uncovers things you might not want to know. So the solution is to take more control over your brand. Build channels for users to discuss your brand, monitor…
  • How Nano-Coatings Began and Where They Are Headed

    Damian Davila
    20 Aug 2014 | 1:11 pm
    Everyone knows someone who has dropped their phone into a toilet, if they haven’t done it themselves. The problem is that electronics are not water proof. They may be resistant to water in small dosages, but after being submerged in water, or dumped on by any other liquid, these electronics are destroyed beyond repair. The good news is that new nano-coating technology could prevent the damage that is inevitable from electronics being submerged in water. The coating is simply sprayed onto any solid surface, which will then repel almost any type of liquid. How the Coating Works The coating is…
  • How the MBA Degree Gives You An Advantage

    Damian Davila
    28 Jun 2014 | 11:48 am
    In today’s global economy, there is an abundance of opportunities for talented business people. American entrepreneurs are exploring international markets that promise great growth and profits. A degree in business studies is respected all over the world. English is considered to be a universal language that is dominant in business, education, media and politics. Therefore, students often seek business degrees from universities that offer such studies in the English language. Why the MBA Matters The standard level of qualification in business studies is known as an MBA. A master of…
  • Why Buy Sports Cards?

    Damian Davila
    27 Jun 2014 | 11:31 am
    While trading cards may have lost their luster in recent years, there are still plenty of reasons to buy, sell and trade them. Whether you are just a casual fan or have followed sports for years, having a large collection of trading cards can help you build a bond with your kids or even help you save for retirement. Old Cards Can Be Worth Millions of Dollars When trading cards first came out, they were not meant to be collected or traded. Instead, they were meant to be a promotional tool to help fans learn the identities of the men who played the games. However, as time passed, more and more…
 
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    AgencySpy

  • BBDO NY Has Some ‘Ideas’ for GE

    Erik Oster
    29 Aug 2014 | 9:22 am
    BBDO New York’s latest offering for GE continues to celebrate innovation, but marks a stylistic departure from the agency’s recent work for the brand. While “What Would Happen” and “Childlike Imagination” looked at innovation from a sense of childlike wonder, “Ideas” takes a sharp sidestep, personifying those ideas and focusing on how they often emerge as rough around the edges but grow into something beautiful. In the 60-second online spot, ideas are presented as an odd-looking creature that looks like something that could have crawled out of…
  • Arnold Celebrates the Opening of Its New Office

    Patrick Coffee
    29 Aug 2014 | 9:05 am
    Arnold Worldwide has been hinting at a big move for some time, dropping easter eggs like a craigslist ad offering its Emmy award to the most worthy bidder and creating an “arnold.is (moving)” site that features an interactive, factoid-packed infographic. This week the move became official as the agency began operations in its new Boston home at what was once Filene’s along with five other shops in the new Havas Village at 10 Summer Street. The agency shared some pics of the space on its Twitter feed, but this video (which we somehow missed on Monday) offers a nice view…
  • Leo Burnett Celebrates 40 Years in the UK for McDonald’s

    Erik Oster
    29 Aug 2014 | 8:29 am
    Today Leo Burnett’s London office launched a new campaign celebrating the 40th anniversary of McDonald’s arrival in the UK. The campaign aims to portray the important moments in people’s lives…that just happened to occur at McDonald’s. In “Just Moved In,” (featured above) the most realistic of these scenarios, a family moves in to a new house. After a hard day of moving, they realize there’s nothing in the fridge to make for dinner and head to McDonald’s for a quick meal (which is just fine with the kids). Other spots in the campaign…
  • Friday Morning Stir

    Erik Oster
    29 Aug 2014 | 7:15 am
    -Parents talk about back-to-school for Canadian Tire (video above). link -Y&R, VML create talking water fountain for Drink Up initiative. link -Former content strategy leader at J. Walter Thompson and Hill Holliday, director of branded content at Condé Nast becomes Travel + Leisure‘s new editor. link -The Samsung Note ad featuring designer Mark Hunter accused of sexism has been removed from YouTube. link -Avoid these seven sins of social media marketing. link -Abercrombie & Fitch is dropping the logo from its clothing. link New Career Opportunities Daily: The best jobs in…
  • ‘Johnny Football’ Goes Lululemon in Snickers Spot

    Patrick Coffee
    28 Aug 2014 | 3:00 pm
    Since this is pre-football week, here’s a BBDO ad for Snickers that tells us that Johnny Manziel is trying to improve upon his personal “brand” after a rough start. Rather than simply sweating because he was pick #22 in the first round of the draft, he’s sweating here because he has yet to meet his daily calorie count. Manziel also stars in a new Nissan ad launched today, but we have to wonder whether he will become the celebrity he was born to be given the fact that he’ll be watching the season opener from the sidelines. Maybe he just needs to serve as the butt…
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    Search Engine Journal

  • Not for the Faint-Hearted: 11 Daring Ideas for Conversions by @DholakiyaPratik

    Pratik Dholakiya
    29 Aug 2014 | 9:03 am
    You know what happens when something gets mainstay? It gets boring. For consumers, over the years, every new ad seems to be just another ad. And there’s nothing engaging, enticing, or provoking about these ads anymore. While consumers have nothing much to lose, advertisers flirt with direct losses, which can cost them millions of dollars. Martin Lindstorm, in his book Buyology, enumerates how companies like Ford spent millions of dollars during a season of American Idol (along with Coke and Cingular) and ended up getting absolutely nothing from that spend. These are hard times for…
  • What Really Happens When Someone Clicks Your Facebook Like Button by @kevanlee

    Kevan Lee
    29 Aug 2014 | 7:04 am
    Funny, we’ve had the Facebook Like button along the side of every Buffer blog post for the past several years. And I don’t think I’ve ever clicked it. I’ve hoped that others would, of course. I hope they click all the share buttons. But until now, I’ve never known what that experience was like for the end-user. What’s it like to actually share a story to Facebook? And how can I make it a better experience? We talk a lot about reversing the decline in organic Facebook reach and succeeding with Facebook marketing. Maybe we’ve been overlooking a quick win right under our…
  • 5 Elements to an Effective Email Link Pitch by @linkbuildingjon

    Jon Ball
    29 Aug 2014 | 4:02 am
    Building real links that make sense requires human interaction. I am a firm believer that websites don’t link to other websites, rather people link to other people. Worthwhile links are those placed as an editorial vote by a human being, not automatically generated by a robot. You need to engage with other people to build these links, which makes effective outreach imperative. Outreach is typically done via email. The most important portion in outreach link building is what I call the “link pitch” – the message you craft to convince another person to link to you; the build up to…
  • Google To Stop Showing Authorship Information In Search Results by @mattsouthern

    Matt Southern
    29 Aug 2014 | 3:49 am
    Last month we reported that Google would be removing Authorship pictures from search results. Now it has been confirmed by Google’s John Mueller that Authorship information will be removed from search results entirely. The decision was made to drop Authorship information because the information was not found to be overly useful to searchers, and at times has even detracted from the search results. Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we’ve made the difficult…
  • LinkPatrol Update: Top-Requested Feature Added, First Reviews are In by @itsduhnise

    Jenise Uehara Henrikson
    28 Aug 2014 | 9:03 am
    Last month, Search Engine Journal introduced LinkPatrol, a WordPress plugin we’ve developed that empowers site owners to find, review, and clean up outgoing links. Since then, we’ve been collecting feedback. (Thank you responders!) We got a lot of interesting answers to this question: What’s the one thing you would add to LinkPatrol? One of the most popular answers: The ability to nofollow or strip links in blog comments. Why do people want to strip links from blog comments? Probably the same reason we do– the dreaded Link Removal Request. Nearly every week we receive an…
 
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    Superhype

  • Selling Elvis in the Age of Instagram

    ddeal
    26 Aug 2014 | 12:00 pm
    Image source: Vegas.com Elvis never left the building after all. Seventeen years after his death, Elvis Presley remains one of the most lucrative names in show business. According to Forbes, he is the second wealthiest deceased celebrity, earning $55 million in 2013 through merchandising, licensing of his image, and his Graceland estate. And now, thanks to hologram technology, he will come to life in the digital age. Welcome to 21st Century branding, where yesterday’s artists can endure as immersive brands for a visual generation that speaks the language of Instagram and Vine. According…
  • How Acting in a Renaissance Faire Has Made Me a Better Executive

    ddeal
    18 Aug 2014 | 7:03 am
    Photo credit: Steven Bourelle This summer, I have been living two lives. During the week, I am CEO of David J. Deal Consulting, helping companies build their brands with content marketing. But during the weekends, I transform myself into Nicolas Wright, a vainglorious barrister who walks a fine line between good and evil as he campaigns to be lord mayor of Bristol, England, in the year 1574. As a member of the cast for the Bristol Renaissance Faire in Kenosha, Wisconsin, I have been scolded by Queen Elizabeth, robbed by gypsies, and stabbed with a bread loaf by a swashbuckling baker. On hot,…
  • How Old-Time Radio Flourishes in the Digital Era

    ddeal
    31 Jul 2014 | 9:52 pm
    Photo Credit: Amanda Kulczewski If you had visited Chicago’s Public House Theater on a recent June evening, you would have witnessed a most curious sight: a dozen actors and actresses adorned in 1940s-era suits, hats, and dresses gathered around microphones and performing an old-time radio comedy in front of a cheering crowd. You would have met a bearded ex-pirate named Captain Jonathan Sunset, four harmonious women sounding strikingly like the Andrews Sisters, the voluptuous Southern Belle, and a space-traveling detective named Joe Jupiter. Welcome to the world of Locked into Vacancy…
  • Designing the Unseen Details

    ddeal
    25 Jul 2014 | 2:14 pm
    Superior design means getting little details right — even the parts that no one can see. In his landmark biography of Steve Jobs, Walter Isaacson tells the story of Jobs’s obsession to detail in the design of the breakthrough Apple II personal computer, down to the engineering of the power supply inside the computer. Jobs wanted the Apple II to provide power without needing to use a fan inside the unit because he believed fans were distracting. So he hired an engineer named Rod Holt, who created a new power system that was more efficient and superior to a fan-based supply.
  • How Four Teens Taught Brands a Real-Time Marketing Lesson

    ddeal
    15 Jul 2014 | 2:58 pm
    You have probably heard the story by now: a 16-year-old Omaha resident named Tom White is a media sensation thanks to an amateur photo of White grinning with Sir Paul McCartney and Warren Buffett. But Tom White and the three teenagers who helped him create the moment on the streets of Omaha are more than a passing story. They have taught brands a valuable lesson about how to do real-time marketing right. As reported via an interview with CNN, on July 13, White, with the help of his friends Luke Koesters, Jacob Murray, and Drew Tvrdy, captured what appears to be a fortuitous brush with fame.
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    Tom Peters

  • A Few Quotes …

    Tom Peters
    29 Aug 2014 | 8:36 am
    Call me a “motivational speaker”—and I’ll be tempted to punch you. On the other hand, I have collected a passel of “inspiring” quotes over the years. I put this little set together for a colleague. All yours … “This is the true joy of Life, the being used for a purpose recognized by yourself as […] The post A Few Quotes … appeared first on Tom Peters.
  • HR Indiana

    Cathy Mosca
    27 Aug 2014 | 11:16 am
    Tom is speaking at HR Indiana, the largest HR conference in the Midwest. As you know, he has been working for the last few months on an essay, “The Moral Bedrock of Management: Maximizing Human Capital Development.” In many ways, he says, that essay will be the basis for his speech. “I try to do […] The post HR Indiana appeared first on Tom Peters.
  • Update: Moral Bedrock

    Cathy Mosca
    27 Aug 2014 | 9:37 am
    What should you focus on right now to make Excellence happen in your organization? That’s the question that’s always on Tom’s mind. He’s been working on a document called Excellence. NO EXCUSES! (available here) for months. This collection of Twitter conversations now encompasses all the topics Tom sees as important right now for excellence in […] The post Update: Moral Bedrock appeared first on Tom Peters.
  • Some StuffTweets18 July 2014

    Tom Peters
    21 Jul 2014 | 1:04 pm
    Brief snippets FYI … Topic ONE: Generational management. I’m sick-to-death of the “How do we manage ‘Gen Whatever’” bullshit. My response thereto: As leader, commit yourself fully to helping everyone grow every day. Gen A. Gen B. … Gen X. Gen Y. Gen Z. Nothing new. Damn it. People you work with can smell your […] The post Some StuffTweets18 July 2014 appeared first on Tom Peters.
  • Detroit

    Shelley Dolley
    18 Jul 2014 | 7:36 am
    Did you see the recent article, “The Post-Post-Apocolyptic Detroit”? Before I met Tom Peters, I lived in Detroit. My husband had an idyllic, cookie-cutter suburban ’60s upbringing there with a family full of auto workers. All his grandparents were immigrants, happy to see their children thrive in post-WWII Detroit. He spent the ’80s in downtown […] The post Detroit appeared first on Tom Peters.
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    Brand New

  • Linked: Hershey Tops "Logo" Google News

    Armin
    29 Aug 2014 | 5:38 am
    Link Yesterday's post about The Hershey Company's new logo triggered a poo-emoji reaction, launching the logo to the top result for "Logo" search in Google News. Somewhere, the Bélo breathes a sigh of relief as another logo takes media center stage.
  • Noted: New Logo for Volvo by Stockholm Design Lab

    Armin
    29 Aug 2014 | 5:28 am
    The Ironmark Endures "Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 427,000 in 2013 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was acquired by Geely Holding. As of December 2013, Volvo Cars had over 23,000 employees worldwide." Design by: Stockholm Design Lab Opinion/Notes:…
  • Reviewed: Friday Likes 99: From Dániel Nagy, Trüf, and Lo Siento

    Armin
    29 Aug 2014 | 4:02 am
    From Dániel Nagy, Trüf, and Lo Siento Plenty of rich, textural work today on Friday Likes with work from Budapest, Santa Monica, and Barcelona. Lamantin by Dániel Nagy For his thesis project at the Hungarian University of Fine Arts, Dániel Nagy decided to redesign the real-life Lamantin Jazz Festival which, as you can see, isn't very exciting. To capture the improvisational nature of Jazz, Dániel created a generative wordmark that reacts to sound, by distributing "the different hertz values among the letters of the word 'LAMANTIN'," where "every time a certain…
  • Linked: Alfa Romeo's Vicious Logo

    Armin
    28 Aug 2014 | 6:58 am
    Link I'm not a car guy, so I had never really paid close attention to the Alfa Romeo logo but, dude, there is a dragon eating a human being in it. Jalopnik gets to the bottom of it.
  • Noted: New Logo and Packaging for BrewDog

    Armin
    28 Aug 2014 | 6:45 am
    New Dog, Old Tricks "BrewDog is redefining the UK craft beer scene as you know it… Back in 2007, James and Martin said sayonara to industrially brewed lagers and stuffy ales and — after brewing their first batch of beer in James' garage — set about making hardcore beers full time. Both only 24 at the time, James and Martin leased a building, got some scary bank loans and spent all their money on stainless steel. Luckily the gamble paid off and after just three years, BrewDog has managed to kick-start the UK craft beer revolution and with wave upon wave of cool, contemporary…
 
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    Drew's Marketing Minute

  • 5 ways to market if you don’t have a lot of money

    Drew McLellan
    25 Aug 2014 | 2:51 pm
    No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money? Well, the short answer to that is you’d better find some resources for marketing or you are in a lot of trouble. But, that doesn’t mean they all have to cost an arm and a leg. In the meantime, while you’re scraping together the money to spend on marketing — try this budget friendly tactics. Hang out where your potential customers hang out and be helpful. Do your clients read certain blogs? Then…
  • 5 tips for getting over stage fright

    Drew McLellan
    14 Aug 2014 | 11:15 am
    Have stage fright?  You’re not alone. They say that our greatest fear, once you’ve eliminated death as a choice, is public speaking. And yet many of us are called to take that plunge on a regular basis. Whether you are speaking to group of two in a sales presentation or you’re standing at a podium, with hundreds of eyes on you – the intent is the same. We want to impart knowledge, persuade, entertain and be remembered. And above all else, we want to get through the presentation without looking like a fool or being paralyzed by our stage fright. I’m one of those rare individuals…
  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor best…
  • Marketing automation — evil or misunderstood?

    Drew McLellan
    16 Jul 2014 | 5:06 am
    When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is.  Well — if you do it badly, that’s very true. In that case — you really do make your potential customers feel like they’re just a number to you and that you treat everyone the same, with little regard to their specific needs. But when you build the system with your customer in mind — it can be a wonderful experience for them and for you. It all depends on if you build it once and put it on auto pilot or if you use it as a tool to…
  • Building a website your users will love

    Drew McLellan
    14 Jul 2014 | 5:06 am
    It seems like a “duh,” doesn’t it?  Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether or not they even needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their store or pick up the phone to place an order. How quickly times change. Now, a business isn’t considered legitimate until they have a web presence.  No matter what it is you sell, odds are your prospects are going to visit your website to decide if you’re even in the…
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    Brian Solis

  • The Maker Movement and Its Impact on Supply Chain Transformation

    Brian Solis
    29 Aug 2014 | 8:20 am
    I follow the Maker Movement as a consumer, analyst and also as a maker. What is the maker movement? It a manifestation of the DIY (Do It Yourself) or DIWO (Do It With Others) culture where everyday people design, build and/or market something that they want or need on their own rather than buying something off the shelf. The maker movement has led to the creation of a number of technology products and solutions by typical individuals working without supportive infrastructure. This is facilitated by the increasing amount of information available to individuals and the decreasing cost of…
  • Born Digital: Meet Generation C, a new generation of connected customers

    Brian Solis
    21 Aug 2014 | 12:07 pm
    Businesses today are met with unique challenges and opportunities that necessitate pause. For years, management models were developed to optimize the pursuit of business objectives. Processes were established and hierarchies, technologies and reporting systems supported them. Everything was business as usual until it wasn’t. Nothing is permanent. As in life, things change. And so is true in the world of business. The models and practices that have been taught for generations are tested in a time when customer and employee behaviors and resulting expectations are evolving without official…
  • Your Workforce is Disengaged: Here’s What To Do About it

    Brian Solis
    13 Aug 2014 | 8:09 am
    Change is in the air. With disruptive technologies hitting businesses from the outside in and the inside out, how companies invest in technology and ultimately how people use it to get work done is under significant re-evaluation. At the same time, the rising workforce clash between older and younger generations is also pushing HR to radically reform management processes and education programs. Indeed, change is the air. In fact it’s imminent. But change is never programmatic nor is it ever easy.  And, all too often, change is a reactive response to areas of disruption rather than a…
  • Made in Detroit: How Shinola’s Good Ole Fashioned Business Values Outperform the Status Quo

    Brian Solis
    7 Aug 2014 | 6:32 am
    You don’t know shit from Shinola. Ever heard that saying before? This World War II era colloquialism caused a movement to revive the American watchmaking industry and with it bring to Detroit yet another chapter in its storied history in manufacturing. This year at SXSWV2V, I was fortunate enough to interview Shinola president Jacques Panis live on the main stage. He’s not only the president of a thriving lifestyle company contributing to the resurgence of Detroit, he’s also incredibly genuine and humble. More so, Panis is building a business that’s focused on people,…
  • Let Digital Natives Be Your Guide in Defining the Future of Work

    Brian Solis
    29 Jul 2014 | 8:43 am
    Don’t let complacency undermine your company’s hyperconnected present and future. Pervasive technology fundamentally changes how people communicate, discover and connect. With smartphones and tablets serving as digital ­appendages, we focus on small screens throughout our day, every day and in all we do. Technology’s biggest impact, however, is not so much on the devices or the apps we use, but on our behavior. Specifically, it affects how we learn, how we buy, how we work, and how we influence and are influenced. This behavior modification is ­significant because we take for granted…
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    Branding Strategy Insider

  • Repositioning The Competition

    Brad VanAuken The Blake Project
    28 Aug 2014 | 12:10 am
    Marketers mostly focus on repositioning their own brands. But, you can also reposition a competitor’s brand. That is, you can create messaging about your brand that shed’s a negative light on the competitor’s brand, making your brand look better in comparison. Repositioning is how you adjust perceptions, whether those perceptions are about you or about your competition often hanging a negative on the competition as a way to set up a positive. Here are some examples of that. Avis leveraged its #2 rental car position with the tagline and campaign “We try harder,” implying that the #1…
  • Customer Co-Creation For Greater Brand Outcomes

    Kip Brown
    27 Aug 2014 | 12:10 am
    Today on Branding Strategy Insider, another brand strategy question from the BSI Emailbag. George, a Director of Marketing in San Francisco, California writes: “Please describe the customer co-creation process and its benefits for building brands.” Thanks for your question George. Customer Co-creation is all about developing new ideas, services and products directly with your customers. By working together, companies and their customers create something new – something better – that they all believe in. When it’s done right it’s a powerful way to get to market quicker…
  • Repositioning vs. Rebranding

    Brad VanAuken The Blake Project
    26 Aug 2014 | 12:10 am
    Today on Branding Strategy Insider, another brand strategy question from the BSI Emailbag. Lisa, a marketer in Washington D.C. asks: “What is the difference between repositioning and rebranding?” Thanks for your question Lisa. Rebranding has become quite popular, especially for brands that want to shed a previously negative image. For instance, Philip Morris rebranded itself to Altria. Or brands that are facing increased competitive pressure like McDonald’s. Rebranding is simply changing the brand’s identity. It typically includes changing most or all of the brand…
  • Brand Offering: The Deep Or Wide Strategy?

    Mark Di Somma
    25 Aug 2014 | 12:10 am
    A great piece in AdWeek on the failure of single-item brands is a reminder of a question that comes up a lot: whether to dive deep or go wide. Specialty vs diversity. Both are attractive. For some brand owners, the opportunity to offer a detailed and nuanced offering within an area is the embodiment of singularity. In a complex and cluttered world, this argument goes, there’s power in being known for one thing. There was a lovely story in The New York Times International recently about Michael Vachon who was writing software until he discovered that there was a real interest in upstart…
  • How To Gain Stakeholder Buy-In For Rebranding

    Brad VanAuken The Blake Project
    22 Aug 2014 | 12:10 am
    Today on Branding Strategy Insider, another brand strategy question from the BSI Emailbag. Jim, an Executive Director at a nonprofit organization in Seattle, Washington writes: “I work for a nonprofit organization that needs to rebrand. I am getting resistance from the board and a major client. Do you have any advice to help me get the buy-in I need to accomplish this without alienating critical stakeholders?” Hi Jim, thanks for your question. Given the potential resistance to the rebranding effort, I would start with a survey of key stakeholders to determine how they are feeling about…
 
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    PRNewser

  • Abercrombie Drops Logo from Clothing, Deprives Bros Everywhere of Identities

    Elizabeth S. Mitchell
    29 Aug 2014 | 9:31 am
    Thanks to changing tastes of the teen demographic and the landslide of bad press the company has received over the past year, the Abercrombie & Fitch brand no longer wields the same power it once did. With sales continuing to flounder, the clothing retailer has decided to abandon its time-honored tradition of plastering its name and logo on virtually every piece of attire it sells, effectively robbing rich frat boy types of their identities. “In the spring season, we are looking to take the North American logo business to practically nothing,” Mark Jeffries, CEO of A&F…
  • Newspaper Publishers’ Arch-Nemesis Is Maine’s Gov. Paul LePage

    Shawn Paul Wood
    29 Aug 2014 | 8:20 am
    Quit blaming the economy, newspaper publishers. Stop accusing the Internet, National Newspapers Publishers of America (NNPA). Hey, International News Media Association (INMA), slow down on your blog hate. Your vitriol should be aimed in one clear direction — Augusta, Maine and the office of Gov. Paul LePage. He was at a recent GOP rally celebrating the new RNC headquarters in Androscoggin County. Sounds like a happening place, right? I suppose the sauce was flowing as he got a little randy from the lectern and shared that he hates your wretched, ink-stained guts. (more…) New…
  • Roll Call: MWW and Grayson Emmett Partners

    Elizabeth S. Mitchell
    29 Aug 2014 | 8:14 am
    MWW  announced that Nicole Bott has joined the firm’s corporate communications practice as vice president. Bott, who will be based in the New York office, brings more than a decade of experience leading integrated account teams across media relations, content development, creative and digital disciplines for a variety of financial services and corporate communications clients. In her role at MWW, Bott will use her integrated project management and strategic media relations skills to help clients implement strategic communications campaigns. Prior to joining MWW, Bott served as a senior…
  • The Ticker: 24/7 Email; Nikki Finke Deal; NYC Tech; And More

    Patrick Coffee
    29 Aug 2014 | 7:00 am
    The New York Times: End the Tyranny of 24/7 Email The Hollywood Reporter: Nikki Finke Signs Book Deal Wired: This Man Is on a Mission to Turn NYC into a Tech Magnet Marketing Land: Facebook Adds Ability to Promote Events in News Feed BuzzFeed: 21 Years of Evasive Answers from the White House New Career Opportunities Daily: The best jobs in media.
  • Spin the Agencies of Record

    Patrick Coffee
    28 Aug 2014 | 2:26 pm
    MWW will handle PR duties for Red Lobster, winning the account following the chain’s separation from parent company Darden. The company chose Publicis Kaplan Thaler as its new ad agency after announcing that split in July and picked MWW after a review (Edelman previously served as AOR). While the firm won’t handle social media, it will be responsible for corporate communications, executive visibility, issues management and brand positioning. As for why the company announced its new ad agency nearly two months before its new PR despite signing them at the same time, ask the guy…
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    Duct Tape Marketing

  • The Top Google Analytics Reports for Assessing Mobile Activity

    Guest Post
    29 Aug 2014 | 4:41 am
    The Top Google Analytics Reports for Assessing Mobile Activity written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Mark Hansen – Enjoy! As the use of mobile devices continues to increase, understanding the needs and behaviors of our mobile visitors is increasingly important. Instinctively, we know that mobile users are on the go, so they’re more likely to lose patience with a slow mobile site or poor user experience (UX). But what we need to learn is how…
  • A Visual Guide to Local SEO for Small Business Websites

    Guest Post
    28 Aug 2014 | 5:34 am
    A Visual Guide to Local SEO for Small Business Websites written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Justin Sturges – Enjoy! How to Build a Perfectly Optimized Local Website by Following the Google Guidelines! Building a winning local website is no simple task. We need content about our business, a blog, location pages, photos and galleries, contact pages and more! All this can quickly overwhelm budgets and plans. So in order to help, we’ve built an…
  • What Does Charm Have To Do with Business?

    John Jantsch
    27 Aug 2014 | 5:02 am
    What Does Charm Have To Do with Business? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing podcast with Jordan Harbinger My guest for this week’s episode of the Duct Tape Marketing Podcast is Jordan Harbinger – cofounder of an amazingly successful business called The Art of Charm – a business with the tagline – where ordinary guys become extraordinary men. Now, to be fair, some amount of the work The Art of Charm does is teach guys how to meet women, but I for one believe that many of the elements regarding…
  • Why Dark Posts Are the Best Facebook Advertising Approach Right Now

    John Jantsch
    26 Aug 2014 | 4:00 am
    Why Dark Posts Are the Best Facebook Advertising Approach Right Now written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Let me preface this post by highlighting the words in the title “right now.” photo credit: windy_sydney via photopin cc As with all things in this fast changing digital world, a killer tactic today may soon be worth very little when, for example, the network you’re using it on decides to change the rules or it simply becomes diluted due to the fact that everyone is doing it now. For today one of the most effective advertising…
  • Does Your Business Have a TV Show?

    Guest Post
    25 Aug 2014 | 3:39 am
    Does Your Business Have a TV Show? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Kevin Jordan – Enjoy! If you watch any television at all, chances are you’ve stumbled across one of the many reality TV shows that turn the day-to-day drama of a small business into prime time entertainment. There’s TLC’s Say Yes to the Dress (starring Kleinfeld Bridal in Manhattan) and Cake Boss (featuring Carlo’s Bakery in Hoboken, NJ), the History…
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    Marketing by Chris Moody

  • Customer-centricity and the power of thank you

    Chris Moody
    2 Aug 2014 | 10:37 pm
    This is seriously one of the best marketing campaigns I’ve seen in a long time. TD Ameritrade took the time to thank their customers in a very unique way. Take a few minutes and watch this. Without happy customers, your business won’t last very long. What are you doing to make them feel special? I […]
  • Why you should treat content marketing like parenting

    Chris Moody
    29 Aug 2013 | 9:45 am
    The other day, I had the realization that the correct content marketing strategy looks a lot like parenting that follows the proverb – “It takes a village.” The amount of content continues to grow. The tiny little dot is the 1 trillion pages on the Internet that existed in 2008.   Creating all the content […]
  • This is water. An amazing video about adulthood.

    Chris Moody
    13 May 2013 | 7:47 am
    Everyone in college, who has been to college or who is working should watch this video. Thanks for reading this post. Follow me on the rest of the webs. Still not sure who wrote this post? I'm Chris Moody.
  • Amazon gave me my money back and told me to keep the item?

    Chris Moody
    11 Mar 2013 | 7:15 am
    Wow. I ordered a new pair of batting gloves for softball season since my stuff is in storage and I won’t have it back in time (Packrat). The order arrived the day that our team was removed from the league for too few players (pre-season injuries). Obviously, I planned to return the item. I went […]
  • The power and emotion of a well done use case

    Chris Moody
    7 Mar 2013 | 10:21 am
    Use cases are tough. You have to take the product or service you love and condense all of that goodness into a few quick stories or proof points. Many companies are doing a use case per feature these days. To me, that doesn’t always work because you may have 10 “use cases” and only 2 […]
 
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    Go Media - Your Design Destination

  • Podcast for Designers – Episode 26: Live from WMC Fest 5!

    Bryan Garvin
    29 Aug 2014 | 6:28 am
    WMC Fest has come and gone by the time you’re listening to this episode. Nonetheless, we set up shop in the Big Cartel Vendor Village at WMC Fest 5 to talk shop with some speakers, vendors, and all around great community members. Listen to the Podcast Guests Antonio Garcia Maurice Cherry Donald Wooten Linda Ayala Jimmy from TeeSpring.com Credits Hosts: Jeff Finley and Bill Beachy Producer: Bryan Garvin Recorded at: Go Media Sponsorship Opportunities Interested in sponsoring the Go Media podcast, either episodically or exclusively? Well, hit us up at podcast@gomedia.us if you are…
  • Bandage, Bottle Mockups and More Mockup Everything Templates are Here!

    Mockup Everything
    28 Aug 2014 | 5:17 am
    Bring Your Hard Work to Life. In the mood to pump up your portfolio and blow some minds this month? We knew it. It’s easy. Just head to MockupEverything.com and pull your designs on our latest and greatest templates. (We add at least 5 new ones every month for you Pro Users, you know). Don’t have a Pro Account? It’s cool. There is plenty of love to go around. Try our free templates…but just remember to give our Pro Account a go, too. The Pro Account gives you access to goodness like a growing template library (over 200 to date), larger snapshots, no watermarks and our…
  • The August 2014 Flickr Pool Showcase, Announcing New Monthly Prize

    Heather Sakai
    27 Aug 2014 | 6:09 am
    August 2014 Flickr Pool Showcase Hey Everyone! We’re not only excited to show off our next round of outstanding Flickr Pool Showcase Designs this month, but we’re ready to up the ante next month…who’s game? Enter for your chance to Win a $50 Credit to the Arsenal: If you are new to the Flickr Pool Showcase, check out the instructions below for how to sign up. Login to your Flickr Account (sign up if you don’t have one) Join the Go Media User Showcase Group (only group members can contribute) Upload your designs to your own profile Make sure to allow us to actually…
  • New Designer and Developer Resources – August 2014

    Bryan Garvin
    25 Aug 2014 | 6:49 am
    At Go Media, I’m a front-end developer, a podcaster, a content creator, a designer, and a maker. Just like you, I like to wear a lot of hats and I like to keep up on the current trends, tools, and resources that hit my inbox and Feedly every day. Almost once a week, I sign up to be a beta tester for a new app, or install a new extension to see if it betters my productivity on certain tasks. When I find something awesome, I share it with various members of our team, depending on what issues it’s solving. And, I figured it might be time to share that with you as well. This…
  • Ice Bucket Challenge: Go Media Style

    Heather Sakai
    22 Aug 2014 | 4:21 pm
    Ice Bucket Challenge We were challenged to participate in the ALS Ice Bucket Challenge and, of course, accepted… with a twist… We challenge our very own Wilson Revehl and our friends at Jakprints to complete the challenge within 24 hours…or else.  Wink, wink. We are also happily donating $160 to ALS on behalf of Go Media. We did it! The post Ice Bucket Challenge: Go Media Style appeared first on Go Media - Your Design Destination.
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    Digital Influence Mapping Project

  • Native Advertising is a Force for Good

    John Bell
    18 Aug 2014 | 3:58 am
    People question the ethics of advertisers creating content and putting it alongside editorially-driven content (see AdAge article). Journalists turn their noses up at native articles produced by writers in their own media company (see this thoughtful article from David Weinberger). Talk show hosts lampoon the concept (see John Oliver's bit here). Advertisers question the efficacy of ads that aren’t hard-sell conversion machines (good Copyblogger POV). With so much head-shaking and head-scratching, how could I possibly consider native advertising a force for good? First off, not all…
  • Collaborating with SME Influencers in Social Content Marketing

    John Bell
    28 Jul 2014 | 4:16 am
    I have always been a fan of collaborating with emerging or non-traditional subject matter experts who may have influence on buying customers or other recommenders. Often these are people who have earned an audience over time because they consistently delivered valuable content on a subject that mattered to someone. Mom bloggers like those at BlogHer shared about the true stories of mommyhood Dad bloggers like OneDad3Girls shared content that distinguished them from moms and was ‘of-use’ to other dads Home stylists like my sister, CBellfurnishings, delivered a POV on designing an interior…
  • The Devil is in These 3 Content Marketing Details

    John Bell
    14 Jul 2014 | 3:45 am
    I learn a lot by watching and experiencing what everyday content marketers do to innovate the experience. Sometimes I lose site of the fact that those publisher/marketers who are learning and adjusting by making the donuts everyday have a leg-up on the competition. Success in content marketing is really contingent on setting up an iterative publishing culture that encourages fast learning and adjusting. As annoying as it is to hear, allowing (and counting on) little failures along the way is key. That’s how we all learn. I have learned some small lessons from two publishers and a technology…
  • Get Creative While It’s Hot: Cannes Lions 2014

    John Bell
    26 Jun 2014 | 4:57 am
    For a short time following the Cannes Lions Awards, the organization makes the winning videos available for viewing. Then they get locked up behind the pay-wall. You can often still find them strewn across YouTube or more likely Vimeo by the agencies who made them, but that's a pain. Now, a subscription to the Cannes Lions archive is definitely a valuable investment but for a limited time you can browse through some of the world’s most interesting advertising/marketing creative. Actually, there are a number of resources that will help you get caught up on what happened and was shown at…
  • 3 Great Ideas from Cannes Lions 2014

    John Bell
    23 Jun 2014 | 4:02 am
    The Awards are over. The agencies have all packed up their bags and tallied their wins against the millions of dollars of effort. Brand marketers are heading home with trophies or not. Hangovers and trucker sunburns are tended to. And a lot of inspiration is floating through the air. No matter the pomp and circumstance of a global festival on advertising, there are great ideas that get shared. Many win awards. There were three creative ideas that caught my eye as I browsed through the tons of creative from the comfort of my new Connecticut home. A Way to Change Deadly Behaviors Last year, one…
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    The Hidden Persuader

  • "We Feel Football"

    hidden persuader
    12 Aug 2014 | 3:22 am
    Client: The SunAgency: Grey, London
  • "Food for thought"

    hidden persuader
    1 Aug 2014 | 2:59 am
    "Google searches us." -- Nicholas Carr
  • "Food for thought"

    hidden persuader
    31 Jul 2014 | 9:53 am
    "Key to economic prosperity is the organised creation of dissatisfaction…If everyone were satisfied no one would want to buy the new thing.”-- Charles F. Kettering in “Keep the Consumer Dissatisfied”
  • "Big nonsense?"

    hidden persuader
    31 Jul 2014 | 8:08 am
  • "Food for thought"

    hidden persuader
    4 Jul 2014 | 3:32 am
    "The Facebook feed is a bit like a sausage. Everyone eats it, even though nobody knows how it is made." - Cesar A. Hidalgo
 
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    Why Advertising Sucks

  • If we have to ask, you didn’t explain correctly

    Joker
    25 Aug 2014 | 4:44 pm
    In a dog-email-dog world such as the one we live in, it becomes increasingly clear that people don’t want to look each other in the face… Ok, I’m game… but could you please explain things neatly, concisely and clearly... just at least once in a while... maybe? Please? In the jobs we have it’s almost silly to see how shitty we are at communicating. Half the emails we receive require a clarification... last I checked, that’s sucking at communicating. Still, people are in such a rush to get the ball rolling that they don’t take the time to properly explain something before clicking…
  • Call me when you want to get to the point

    Joker
    22 Aug 2014 | 4:44 am
    --> Some people just LOVE to fucking ramble. In today’s world, keeping attention is a challenge in and of itself. Between our cell phones, our emails, Tweeting about life, taking pictures of food on Instagram, taking a porno peek and life in general, this A.D.D. generation multitasks not because it’s trendy or cool, but because it is nowadays genetically inclined to do so. So why the hell does one person not understand that if they have one thing to say, taking 25 minutes to say so is poor time management? You can buy bitcoins, gold, stocks and trade but in the end nothing is more…
  • The long lost art of selling

    Joker
    20 Aug 2014 | 4:44 am
    --> With the advent of Internet shopping being the norm nowadays, going to a store can feel like you’re passing a kidney stone. People are not motivated, they’re jaded, they’re distracted by their cell phones and they’d pretty much just rather not be there... unless they’re from a past generation that knew how to sell and enjoyed it. I bought my car at a dealership. The man who showed me the car had  biblical patience and even when I said I’d go check some other cars, he gave me a smile, wrote down the hours he worked on a business card and told me that regardless of what…
  • Wrath of the Forwarders

    Joker
    18 Aug 2014 | 4:44 am
     -->One of my life complaints is the presence and existence of people who insist on just clicking fwd to petitions and requests without reading one word of what is being requested. Or OK, let’s be generous, for only reading the first line of a request. Today marks yet another fucking example of me having to give the bad news that what is being requested can’t be done. When you show the layout and signal what is being requested and why it can’t be done, that’s when the fun starts because you are met with a gorsh face, surprised at what is being asked. Fuckhole, read what you…
  • It just doesn’t fucking fit, is that clear enough?

    Joker
    11 Aug 2014 | 4:44 am
    --> Clients of all likes in life in every single industry swear that every communication needs more information. In an era where people have SHORTER attention spans, read LESS and want things to be more DIRECT, you’d think they would have learned by now. NOPE. True to form, clients send revisions that defy the laws of physics, namely to do with mass conversion, volume and capacity. To illustrate, if your add/letter/editorial holds a definite amount of words and it already looks maxed out, they say eliminate the equivalent of Y and want to add 2 x Y…. so what do you think will…
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    Brains on Fire

  • Creating Desire.

    Robbin Phillips
    28 Aug 2014 | 6:53 am
    The door most people love to walk through is the one marked private. Don’t you love that line? I suppose it’s just another way of saying “We all want what we can’t have.” The other day I stumbled on the most remarkable example of creating demand and desire on Emilie Rambaud’s website. I was introduced to Emillie by a friend who thought we might share some common interests and ideas. From the Glowing Communications website: “Glowing Communications” is an agency providing all the tools, expertise, talent, and passion to empower “agents of change” to tell their beautiful…
  • Can Empathy Be Learned?

    Robbin Phillips
    26 Aug 2014 | 6:18 am
    This photo from Libby Williams Photo Blog has nothing to do with my post, but it’s a great reminder to get outside and soak in little more summer. We have a lot of discussion around Brains on Fire about empathy. It takes tremendous empathy to get inside the hearts and minds of our clients’ and their customers’ lives. We work hard to find ways to actually participate in their lives to unearth the passion conversation. It’s messy work. But worth it. In fact, one way I know we’re digging deep enough is when memories start emerging about events in our own lives that help…
  • Friday Fotos – Edition 23

    Amy Taylor
    22 Aug 2014 | 10:14 am
    In the wise words of Homer Simpson, “Mmmm. Donut.” Our atrium is full of life and wonder. Always time to celebrate. Welcome to the BOFamily, new clients. This tequila shot is for you.  Cheers! The post Friday Fotos – Edition 23 appeared first on Brains on Fire.
  • Brains on Fire Ranks Among Top 100 Agencies for Social Presence

    Amy Taylor
    21 Aug 2014 | 7:42 am
    At Brains on Fire, we’re lovers of lists. (As our affinity for post-it notes will attest.) Today, we added a new list to the list of lists we love. PivotStack recently scored the social presences of agencies around the world, and we were thrilled to learn that Brains on Fire has been ranked among the top 100. A big thank you to all of you who have taken the time to share your thoughts, insights, questions, likes and love with us over the years. We wouldn’t be here without you. The post Brains on Fire Ranks Among Top 100 Agencies for Social Presence appeared first on Brains on…
  • Do something positive.

    Robbin Phillips
    18 Aug 2014 | 6:14 am
    Full Disclosure: I’m loving on a Brains on Fire client (Environmental Defense Fund) on the blog today. It’s my nature to surround myself with positive people. I avoid negative people like the plague and actually can spot them coming a mile away. Life is just too short to surround yourself with doom and gloom. Which is why, even though it’s wildly important to me, I tend to shy away from the doom and gloom surrounding the topic of climate change. I know without a doubt it’s real, but I believe that even in the darkest of nights, there’s always light to be found. Besides, we…
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    Content Marketing Institute

  • Tricks That Will Bring Treats to Your Content Marketing Toolkit

    Ann Gynn
    29 Aug 2014 | 3:00 am
    Every successful content marketer should have a trick or two that they can pull out to address their toughest business challenges. For example, for those of you who find it difficult to produce enough content to meet your marketing needs, you might want to try author Andrew Davis’ new action plan: Forego original content and leverage regularly scheduled columns on other publishing platforms. Or, if you are struggling to distinguish yourself from your competition, consider stepping up your content quality, or even producing original research, as Orbit Media’s Andy Crestodina has…
  • 7 Inspiring Lessons from 2014′s Top Content Marketers

    Clare McDermott
    28 Aug 2014 | 3:00 am
    One of the best ways to learn about the content marketing industry is to study what others are doing. Over the past three years, it’s been our pleasure to observe the field and, more specifically, identify those who are making us think about successful content marketing in new ways. Today we are excited to announce the finalists for the Content Marketer of the Year, each having already received the following recognition in their individual categories: Visual Content: Brad Walters, Director of Social Media and Emerging Platforms, Lowe’s Home Improvement Content Strategy: Bryan…
  • Use Experiments to Improve Your Content Marketing Plan: 9 Ideas

    Brad Young
    27 Aug 2014 | 3:00 am
    Let’s gather round, fellow brand publishers, and join hands. It’s circle-of-trust time, and so we need to be honest with each other here: When it comes down to it, we are in the business of selling stuff. The purists among us (has content marketing been a thing long enough to separate purists from disruptors?) will argue that it is about story, narrative arc, integrity of journalistic principles… Yes, yes, and yes — quality certainly counts. But ultimately, it is about the business. We are employed to drive revenue. The need to strike a balance between creativity and commerce…
  • 6 Tips for Influencer Marketing from an Influencer

    L. Williams
    26 Aug 2014 | 3:00 am
    Every day I log onto my computer, check email, and head to my social networks. I think about my list of to-dos: I need to write content, create videos, do a podcast, connect with my group of 750 ambassadors, update social media marketing accounts, put together an editorial calendar, reach out to advertisers, check with my accountant, plan an upcoming online summit, work on my new website, develop the programming for my membership site — and that doesn’t even factor in my full-time position as a freelance writer and editor. Then I start sifting through email — lots and lots of…
  • Build Strong Brand Storytelling From the Inside Out

    Carla Johnson
    25 Aug 2014 | 3:00 am
    As content marketers, we focus a lot of our time and attention on outside audiences, which makes sense. We’re trying to get people to buy what we sell. We want them to get to know us, like us, talk about us, and think what we sell is a good idea. In fact, we are so concerned with communicating with our external audiences, that we leave little time to think about our own employees. Yet, employees are at the heart of what makes brand storytelling come to life and create meaningful experiences for customers. If we expect to be able to go “all-in” with successful content…
 
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    Adrants

  • I'd Totally Follow Halle Berry Into the Jungle After Watching This Smoldering Fragrance Ad

    27 Aug 2014 | 11:02 am
    I've been in love with Halle Berry for, well, forever. Did you know she's 48? Not that that matters other than it just means I'm old. But I could watch her pick weeds in an abandoned warehouse and still be entranced. So I'm lovin' this new ad she's done for her fragrance line, Wild Essence. In the ad, we see her walking through the jungle giving the viewer a come hither look. And, really, who wouldn't want to come hither after receiving that look? Of the campaign, Berry said, "The essence of a woman is in body and soul and becomes more sensual in nature. With my newest fragrance I wanted to…
  • Why That Dear Kate Underwear Ad Is Like Taking A Shit on the Sidewalk

    27 Aug 2014 | 10:28 am
    In defense of a recent campaign which featured women CEOs in their underwear, Dear Kate CEO Julie Sygiel said, "I think a lot of traditional lingerie photo shoots depict women as simply standing there looking sexy. They're not always in a position of power and control. In our photo shoots it's important to portray women who are active and ambitious. They're not just standing around waiting for things to happen." What a load of crap. Yea, right, they're "not just standing around waiting for things to happen." No, Julie, they're sitting around in their underwear in a contrived situation waiting…
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    Firepole Marketing Blog

  • 5 Online Branding Mistakes That Can Kill Your Start-Up

    Guest Author
    29 Aug 2014 | 5:15 am
    Online branding is an abstract concept that is easily misunderstood. It’s often mistaken for your logo, your products, or service. Tweet it! But branding is much more than that. It’s entwined with every aspect of your business, whether you realize it or not. Even if you’re not consciously working on your brand image, you still have one. It’s your customers and potential customers perception of you, whether good or bad. If you aren’t actively promoting your brand or your image, it’s important that you also don’t make a mistake that can ruin your…
  • CEI 069: A New Approach to the Business Plan with Jessica Oman

    Steph Colbourn
    27 Aug 2014 | 5:15 am
    When you hear the phrases “market research” or “business plan,” do you eyes just glaze over? It’s pretty common for entrepreneurs to stay away from both of these topics, because they sound boring and outdated. The truth is, though, that they don’t have to be. That’s where Jessica Oman comes into the picture. Jessica is the founder of Renegade Planner, which is a site dedicated to business planning for non-conformists. (Bet you never would have guessed that from her website name, right?) Jessica’s found a way to make understanding your numbers…
  • Choosing the Right Social Media Platform for Your Business

    Guest Author
    25 Aug 2014 | 5:15 am
    It’s hard to keep up with the plethora of social media platforms available  to promote your business on. When Facebook came on the scene, you were skeptical, but you started because everyone said it was “the” place to be. And now that you’ve got the hang of it, there’s Twitter, LinkedIn, Pinterest, YouTube and Google Plus. Where do you draw the line? It’s not enough these days to just be on social media – everyone else is there too. Tweet it! You need to be effective on social media and really be playing the game well. So rather than trying to be…
  • Guest Posting and the Seasons of Business Growth

    Guest Author
    22 Aug 2014 | 5:15 am
    “To everything there is a season, a time for every purpose under the sun.” ~Ecclesiastes 3:1-8 There is a rhythm to the four seasons of the year: Winter for introspection, spring for planting, summer for growth and fall for harvest. Often our business cycles and growth as entrepreneurs mirrors these seasons.  I can see this reflected in my journey through the Audience Business Masterclass program. My decision to join the ABM started over the winter, as I was contemplating how I would go about taking the next steps on my blogging journey. Winter, you’ll remember, is the…
  • CEI 067: Marketing Campaigns with Paul Sokol

    Steph Colbourn
    20 Aug 2014 | 5:15 am
    We are really excited about today’s podcast, and when you hear what’s in store, you will be too! Danny’s guest today is Paul Sokol. Paul is the mad campaign scientist behind Infusionsoft, which is one of the biggest email marketing companies on the planet. Paul’s specialty is designing marketing campaigns, and that’s exactly what we’re talking about on today’s podcast. Plus, we’re including access to an email marketing worksheet that’s usually only available to our Audience Business Masterclass students. So let’s get started! All you…
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    Churbuck.com

  • Go Ride Boat

    David Churbuck
    22 Aug 2014 | 1:11 pm
    Just a lazy cruise around Grand Island in the gloaming of an August evening and what do we see but this vision out of The Great Gatsby, the magnificently restored 104-f00t Trumpy Fantail, Freedom of Newport, RI (naturally). I gave her all the channel she wanted.  
  • The Kettleers of 2014

    David Churbuck
    12 Aug 2014 | 11:14 am
    Cotuit's baseball season came to an end last night as Falmouth took the second of the three-game Western Division championship with a blow-out 17 hit, 10 to 2 victory at Lowell Park. I missed the game but as I drove into the village around 7:45 pm I passed the remnants of it and saw  a Kettleer walking down Lowell Avenue onto Main Street in his untucked uniform, his host family surrounding him, escorting him home f or the evening after a season of highs and lows, two bats sticking up in the air from his backpack on his shoulders, the wooden bats the Cape league is known for. I didn't…
  • Happy 375th Barnstable

    David Churbuck
    10 Aug 2014 | 5:28 pm
  • Sailboat sinks after collision off Nantucket

    David Churbuck
    9 Aug 2014 | 4:25 am
    Sailboat sinks after collision 080714. Incredible pictures. Such a shame, a Concordia yawl is my dream boat and a true work of art. Update: she's up
  • Clickhole or Die: The Fight Over ‘Sponsored Content’ Is 150 Years Old

    David Churbuck
    7 Aug 2014 | 1:32 pm
    Clickhole or Die: The Fight Over 'Sponsored Content' Is 150 Years Old. Excellent and eye-opening piece on the history of advertorials, the "native advertising" of yesterday.  
 
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    Ryan Stephens Marketing

  • How Asking for Help Can Transform Your Life

    Ryan Stephens
    14 Aug 2014 | 5:37 am
    Most of us are terrible at asking for help. We don’t want to seem weak, needy or incompetent. The problem is that our reluctance to ask for help can often turn a trivial problem into a hot mess. As an especially proud and stubborn person, I’m often guilty of spending countless hours troubleshooting a problem that someone else in my network could easily help me solve. Worse yet, I regularly complain about an issue instead of proactively taking steps to solve it. Maybe that’s why I was particularly intrigued when a member of my mastermind group, Carolynn Ananian, recently…
  • 8 of My Favorite Blog Posts and News Articles from July 2014

    Ryan Stephens
    31 Jul 2014 | 10:20 am
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts (of the 100′s I read) during the month of July 2014. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how you…
  • 17 of My Favorite Blog Posts and News Articles from June 2014

    Ryan Stephens
    30 Jun 2014 | 12:41 pm
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts (of the 100′s I read) during the month of June 2014. Please use the comments section to recommend and share other posts you found useful and/or your best post from June. The commentary below the link is typically the…
  • 5 Key Principles of Courtship That Will Lead to Professional and Personal Success

    Ryan Stephens
    4 Jun 2014 | 7:13 pm
    The following was originally posted on Quora, by Dolly Singh, as an answer to the question, “What are the Best Kept Secrets of Successful Business People?” It’s been re-posted here, in its entirety with permission from the author. Have you ever known someone who seems to be able to get everything they want? The ones who seem to breeze through life effortlessly, making up their own rules as they go along, unaffected by the mundane realities of everyday life? Are some people just “luckier” than others, their roads already smoothly paved, helping them achieve their goals?
  • 21 of My Favorite Blog Posts and News Articles from May 2014

    Ryan Stephens
    30 May 2014 | 5:57 am
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts (of the 100′s I read) during the month of May 2014. Please use the comments section to recommend and share other posts you found useful and/or your best post from May. The commentary below link is mostly the…
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    brandflakesforbreakfast

  • this is (hazel)nuts

    Simi Jain
    29 Aug 2014 | 5:10 am
    People don't just like Nutella. People LOVE Nutella. People have, quite literally, unhealthy relationships with Nutella. So it's no shocker that in the hipster world headquarters (Brooklyn), there will be a Nutella-themed restaurant opening. Sound too good to be true? Well, it just might be. The restaurant, Nutelleria, isn't actually owned or endorsed by Nutella manufacturer, Ferraro - it's simply conceptualized and created by Nutella enthusiasts (literally, nutcases). Their website is extremely vague and doesn't tell us any concrete information such as launch date or menu offerings, so…
  • wet your notebook, not whistle

    Simi Jain
    29 Aug 2014 | 5:10 am
    We have waterproof clothing, waterproof footwear, waterproof watches - so why is it that it's taken so long to come up with waterproof paper? Finally, the wait is over. For those who need to withstand the elements for work or hobby, Rite in the Rain has produced 100% recyclable weatherproof paper that regular pencil or ballpoint pens write on perfectly. Notebooks start at $4 - so next time you're inspired to write a love song while laying outside in a monsoon, make sure you grab one.
  • got rice?

    Simi Jain
    29 Aug 2014 | 5:10 am
    Although the viral sensation of the Ice Bucket Challenge has raised millions of dollars for Lou Gehrig's Disease, some people just don't really understand the idea. Well, the people of India decided to adapt the phenomenon into something a little more tangible and in the process, help feed a quarter of the world's hungry. Enter the "Rice Bucket Challenge," which asks people to cook or buy one bucket of rice and give it to someone in need. Hey, whether it's filled with water or filled with rice, grab a bucket and join the rest of the world.
  • another kickstarted thing breaks a record

    Cory
    28 Aug 2014 | 5:21 am
    This is the Coolest. Seriously, the thing is called the Coolest. It's a cooler... BUT THAT'S NOT ALL! It cools. It blends. It plays your favorite tunes and charges your phone at the SAME TIME! If you call now you won't get to talk to anyone because kickstarter is A WEBSITE!Ahem... sorry. This thing is pretty rad though. And the project failed the first time around. Now, they have raised over $11 million in funding. This might just change they way you tailgate or hit the beach.
  • unfit commercial for immature drivers

    Cory
    28 Aug 2014 | 5:11 am
    Are you the type of person who hates making stops when you are road tripping home after spending a week with your sister and her 3 kids who decide that 6:00 AM is an appropriate time to wake up and start screaming about who's pancake looks more like a cartoon mouse? Well, Honda has a car for you. It's called the Fit. It gets good gas mileage. And they have a new commercial to show you just how great it is... Enjoy.
 
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    Being Peter Kim

  • Six years, $60 million, and all I got was this stupid hoodie.

    Peter Kim
    19 Aug 2014 | 7:00 am
    Voting for SXSW 2015 sessions has started. If I get the chance to speak next year in Austin, I’d like to tell you about the last six years of my working life. Between 2008 – 2014, I committed my time, energy, and intellect to build a startup company as the first employee into a multi-million dollar, multi-national social […] The post Six years, $60 million, and all I got was this stupid hoodie. appeared first on Being: Peter Kim.
  • After a month in Seoul

    Peter Kim
    12 Aug 2014 | 6:45 am
    It’s been a month since I left Austin and started as chief digital officer at Cheil Worldwide. I’ve been almost entirely focused on work and in many ways, “the work is the work.” Strategy formulation, change management, and matrix operations are fairly straightforward. Of course not everything is the same and after a business trip […] The post After a month in Seoul appeared first on Being: Peter Kim.
  • Bringing digital innovation to the retail experience

    Peter Kim
    14 Jul 2014 | 7:14 am
    I’ve spent the past couple of weeks in Seoul getting up to speed on my team’s capabilities as well as our assets across the network. Last week, Cheil client Samsung introduced a new digital showroom experience called “CenterStage.” I just got here so I can’t take any credit for the build, but I can certainly be […] The post Bringing digital innovation to the retail experience appeared first on Being: Peter Kim.
  • Week One at Cheil

    Peter Kim
    7 Jul 2014 | 7:00 am
    Today marks the beginning of my first full week as chief digital officer at Cheil Worldwide. I arrived in Seoul last week and have been getting settled into my new role, meeting the teams resident at headquarters and starting to plan forward. The post Week One at Cheil appeared first on Being: Peter Kim.
  • Following footsteps, in reverse

    Peter Kim
    28 Jun 2014 | 6:00 pm
    Decades ago, my parents left Korea and immigrated to the United States. Half a century later, I find myself doing the opposite. The post Following footsteps, in reverse appeared first on Being: Peter Kim.
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    TrishaLyn.com

  • New York Skyline Manicure for #ASE14

    Trisha Lyn Fawver
    27 Aug 2014 | 11:00 am
    A few weeks ago I made my triumphant return to New York City to attend and speak at Affiliate Summit East 2014.  Since I’ve been blogging about my nails for a little over a year now, and of course sharing all of those posts to Facebook, a lot of my industry colleagues have taken notice that I have a penchant for nail art and started asking me how I was going to do my nails. Challenge: Accepted! At first, I was running out of time and was going to do something relatively simple.  A few months ago I ordered some Custom Minx Nail Wraps from Zazzle with this here blog’s logo.  I…
  • A TrishaLyn.com Redesign! Yay!

    Trisha Lyn Fawver
    25 Aug 2014 | 11:15 am
    Things look different around here at TrishaLyn.com (unless you’re reading this through a feed reader, then things are pretty much the same…)!  I finally found a new theme from the fine folks at Elegant Themes that I’m happy with.  It’s simple, but I like the top navigation and right hand sidebar WAY better than everything being on the left.  I don’t know, it just seems more classic this way! So, what did I change, you might ask? Theme Before I was using a WordPress theme called Notebook.  It worked well for about a year, but a few months ago I decided that it…
  • ColorFoil Chrome Polka Dots

    Trisha Lyn Fawver
    22 Aug 2014 | 9:45 am
    I looked far & wide for these damn things!  Seriously, years ago, maybe when I was still in college (yikes), Sally Hansen came out with what they called Chrome Nail Makeup.  I still have a few bottles as I love the high-metallic finish.  I wish they were even MORE metallic and reflective, like those pins you see floating around of mirror-finish nails, but alas, I don’t think that’s possible short of electroplating my nails.  When I saw that Sally Hansen had resurrected this trend this summer, I was so excited!  However, apparently I was not yet excited enough to run to…
  • Julep Three Wishes Collection

    Trisha Lyn Fawver
    20 Aug 2014 | 9:45 am
    For my June 2014 Julep Maven Box, I opted in for the Julep Three Wishes Collection.  I loved the colors when viewing them online, and I was even happier with them in person.  The three I opted for as an It Girl were Julep Savoy (an antique gold chrome), Julep Phia (an orchid iridescent chrome), and Julep Jennine (a full-coverage borealis blue stardust).  The Stardust polishes are Julep’s answer to the textured polish craze, providing a matte glitter that gives just enough sparkle. I was immediately struck by Jennine.  I loved the shade, even though I don’t know where…
  • Another Amazing Affiliate Summit East 2014

    Trisha Lyn Fawver
    18 Aug 2014 | 2:00 pm
    Last week I attended another amazing Affiliate Summit East 2014 - big thanks up front to Shawn Collins & Missy Ward for their tireless organization of a terrific conference.  I was very excited to return to New York again after missing Affiliate Summit East 2013 in Philadelphia.  This was my 15th Affiliate Summit, and as usual I got more out of it than I ever thought I would. Information The sessions I went to this time around were all spot-on!  Usually there’s a session or two that end up being a disappointment, but all of the sessions I took the time to go to were top-notch…
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    AdWeek: AdFreak

  • 9 Charity Stunts That Want to Be the Next Ice Bucket Challenge

    29 Aug 2014 | 8:50 am
    Eventually, every celebrity and politician (though hopefully not every brand) will have taken the Ice Bucket Challenge. So, what next? The moment the ALS campaign went crazy, we braced for the inevitable slew of copycats. The only question is, Which one will complete hijack your news feed next? Below, Adweek takes a look at some of the contenders.   • Lather Against Ebola Challenge More than 3,000 people have been infected with Ebola, and more than 1,500 have died. Though the disease has a horrifically high mortality rate of 90 percent if untreated, Ebola can be spread only through…
  • 60% of U.S. Families Have No Disaster Plan, but This Ad Hopes to Change That

    29 Aug 2014 | 8:22 am
    In the case of a true disaster, how prepared will your family be? A bleak new PSA raises the question in ways that emergency managers hope will get Americans thinking. Preparedness is the watchword in Deutsch N.Y.'s pro-bono campaign for the Federal Emergency Management Agency. The effort, released through the Ad Council and timed to coincide with National Preparedness Month in September, encourages families to devise emergency plans before catastrophe strikes. "The first step to preparing for disasters is simple, and it's free—talk to your family and make a plan,"…
  • Is This the World's First Unstealable Bike?

    29 Aug 2014 | 6:55 am
    For decades, urban cyclists have been seeking the ultimate bike lock, only to find each one's vulnerabilities eventually demonstrated on YouTube. But what if the answer were in the bike itself? Designed by three Chilean engineering students, the Yerka Project is an "unstealable" bike that functions as its own lock. If the video below is anything to go by, it looks like they took The Club and built a bicycle into it. I don't mean that as glancing praise, either—it really is a really cool idea. The guys behind Yerka (which is kind of a Nordic word for…
  • Master and Apprentice Are Back, and Ridiculous as Ever, for Steak 'n Shake

    28 Aug 2014 | 1:23 pm
    The latest ads in Carmichael Lynch's master and apprentice campaign for Steak 'n Shake continue to use sound effects and choice props to comic effect. This time, the main featured sound effect is the comically exaggerated air karate chop. The latest series of wooshes reminds us fondly of Weird Al's absurd dance sequence in his 1988 parody of Michael Jackson's Bad ("Because I'm fat ..."). As for the prop, it's a black blindfold that the master wears in his Pin-the-tail-on-the-donkey-like search for a milkshake in the desert. The tagline remains, "Hunger…
  • Instagram Users Are Obsessed With Recreating Its Logo, and the Results Are Quite Wonderful

    28 Aug 2014 | 12:10 pm
    You don't hear a lot of users gushing about their social networks these days, but Instagram seems to be a noticeable exception—as illustrated by the recent trend of photographers creating artistic homages to its logo. Hundreds of people having been posting their interpretations to the photo network, using objects that range from the obvious end of the spectrum—rocks, seashells, and candy—to the unusual, like axes and dog treats. Coffee cups are popular, as are lenses from actual cameras. Many of them appear under the hashtag #myinstagramlogo. There's a pretty…
 
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    Marketing Pilgrim - Internet News and Opinion

  • Looking for a college-bound influencer? Look on YouTube

    Cynthia Boris
    28 Aug 2014 | 1:26 pm
    You may think that big chains like Walmart, Target and Staples control back-to-school shopping but the real power is in the hands of the YouTube haulers. These young women have the eyes and ears of the older teens headed off to college and the younger teens who are dreaming about the future. Sitting in their sparkly bedrooms, they show off everything from hangers to sheets, to communal shower must-haves and tools for whipping up a “no kitchen needed” snack. Think Google says that searches for “back to school haul” on YouTube are up 70% this year. Searches for…
  • Today’s social media treat: Twitter analytics for everyone!

    Cynthia Boris
    28 Aug 2014 | 12:07 pm
    And now an important message from our friends at Twitter: That’s excellent news for anyone who even remotely uses Twitter as a marketing channel. It’s even good news for people who are just curious about their impact on the social media world. It’s just plain, good news across the board. A few months ago, I wrote a mostly positive post about Twitter’s new analytics dashboard. My only complaint was that you had to have a Twitter advertising account to access the tool. Not as big a hurdle as you might imagine because you didn’t have to actually advertise but you…
  • You can pay and pay but organic search still wins

    Cynthia Boris
    27 Aug 2014 | 2:18 pm
    BrightEdge sent over a new report called “Cracking the Content Code” and since I’m all about content, I had to share it with you. To come up with the numbers, BrightEdge tapped into their giant Data Cube repository which contains information about billions of pieces of content from all over the web. Sounds like a machine that could take over the world. Luckily it’s on our side. . . for now. The Data Cube sliced and diced to find out which was the most effective driver of traffic; organic search, paid, display /email or social. Want to guess which one came out on top?
  • Facebook and Apple expand their global mobile advertising plans

    Cynthia Boris
    27 Aug 2014 | 12:58 pm
    eMarketer says worldwide revenue from business-to-consumer ecommerce sales will hit $1.500 trillion this year. That’s an increase of 20.1% over last year. A large portion of that growth is coming from China where more than 6 our of every 10 dollars is spent on ecommerce. By 2016, China is expected to beat the US in ecommerce spending and that’s just one of dozens of countries showing incredible growth in this area. Now look at this: By 2017, 5.1 billion people worldwide will be using mobile phones. Again, Asia is leading the charge but we’re also seeing growth in the Middle…
  • New Pinterest analytics: more about the who than the how many

    Cynthia Boris
    26 Aug 2014 | 1:25 pm
    Everyone loves to see their social media numbers rise; followers, engagement, clicks. It makes us feel like we’re doing something right. But the real power lies behind the numbers. Who are these followers? Why are they clicking? Would they click more if you had blue images instead of red ones? Pinterest’s new analytics for business is all about the faces behind the numbers and I’m excited to use Pinterest again. The first thing they did was make the dashboard pretty. I know that shouldn’t matter but this is Pinterest! Plus, color-coding helps me see what’s…
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    Marketing Interactions

  • B2B Marketing Content Must Address "Soft" Factors

    ArdathAlbee
    24 Aug 2014 | 12:40 pm
    For some reason, in B2B content marketing, we seem to forget about the "whole" buyer. More and more marketers are embracing buyer personas and the idea of becoming customer centric, but we often only focus on the business side of the buyer, as if they walk into the office and leave the rest of themselves outside. In the personas I help my clients create, a lot of research goes into what I call "orientation." Orientation is an attempt to identify commonalities across the personalities of people who tend to hold the roles that our marketing and sales programs pursue. These…
  • Are Salespeople Screwing Up B2B Marketing Performance?

    ArdathAlbee
    22 Jun 2014 | 1:17 pm
    I sat pondering another in a burst of self-serving emails sent last week by salespeople who obviously lack any discipline in prospect research or the energy needed to attempt meaningful personalization. As one of the emails was from a company I'd thought "got it," it occurred to me that the salesperson just screwed up my perception of the company they work for. This made me wonder how much salespeople may be screwing up marketing performance now that more marketers are being tasked with proving contribution to revenues and business objectives, not simply lead generation. Before…
  • The B2B Funnel is Now a Sieve

    ArdathAlbee
    8 Jun 2014 | 4:02 pm
    The buying process has gotten messy for B2B marketers. This easy access to information means that engagement one second can turn into disinterest in the next. Every new channel puts a hole in your funnel. (Although I've never liked the funnel construct, it's appropriate for making the point.) Marketers who don't integrate new channels into their content marketing strategy will find they have a very leaky funnel. I'm not talking about using them, I'm talking about considering how they all work together. If you want to plug the holes, it's time to consider:…
  • B2B Marketers Must Stay In the Game to Prove Business Impact

    ArdathAlbee
    20 May 2014 | 7:03 am
    I was reading an interview with Laura Ramos, VP and Principal Analyst with Forrester, and a couple of things she said caught my eye: “The ideal model for understanding how B2B buyers buy is a life cycle, not a funnel.” “When your sales involve multiple buyers in a complex, highly considered process, and when there is a distinct hand-off from marketing to sales—it can get a bit murky when figuring out where marketing’s influence ends and sales’ influence begins.” The question that came up for me (and has for some time) is: Why is there a distinct handoff? If you look at the first…
  • B2B Marketers Need to Understand Technology

    ArdathAlbee
    12 May 2014 | 1:21 pm
    I attended a webinar this morning, What Marketers Need To Know To Achieve Content Marketing Success, with Robert Rose and Steve Walker. It was a good session focused on the technology needed to empower content marketing. You should go listen to it. At the end of the session, this question was asked: If I'm mostly focused on content writing, why do I need to know about technology? If I'd been sipping my coffee at that moment, I've no doubt that it would have hit my screen. Robert answered the question with the notion of awareness. He used a car analogy; Although he doesn't…
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    Biz Growth News - branding, business development and new media tips to attract more clients in less time

  • How to use Pinterest Messages on your desktop or mobile device

    Krishna De
    7 Aug 2014 | 6:12 am
    For some time it has been possible to send Pins to people you know on Pinterest or even by email. However now Pinterest has introduced a new feature where you can create a conversation around specific content – be that a Board or a Pin, using Pinterest Messages – read the announcement here. The introduction of Pinterest Messages extends the previously released ‘Send’ feature. Pinterest has to-date been a difficult platform to build relationships on, with the only option being to leave comments on Pins or find the person through their social links on their Pinterest…
  • Exploring social commerce opportunities and Shoppable Google Hangouts with the new Promotions app

    Krishna De
    2 Jul 2014 | 7:55 am
    I have written about the exciting opportunity for social commerce made available through Shoppable Hangouts which has been available only to a few selected Google Plus partners, so I was delighted last week to see that a new app will be available in the future for Google Hangouts users called the Promotions app. You can read the review I did of the tool here. If you are not familiar with Shoppable Hangouts here are some examples of brands hosting Shoppable Hangouts where people watching the Hangout can click through to make a purchase of your product – this is a great example of social…
  • Visual Content Marketing Show Episode 6 – How to take the production of your Google Hangouts to the next level

    Krishna De
    2 Feb 2014 | 10:41 am
    The sixth epsode of The Visual Content Marketing Show will take place on Monday 3 February 2014 at 3 pm /10 am EST and my guest is The Hangout Helper, Ronnie Bincer. Ronnie supports entrepreneurs and small businesses who want to learn how to use Google Hangouts in their business and I will be talking to Ronnie about how to take your Hangouts to the next level, following on from the previous episodes where we have talked to business leaders using Hangouts for their own online communications. You can watch the show live streaming on this page – see the video below. If you prefer, you can…
  • Visual Content Marketing Show Episode 5 – How to use Google Hangouts to boost your online visibility

    Krishna De
    25 Jan 2014 | 6:01 am
    The fifth epsode of The Visual Content Marketing Show will take place on Monday 27 January 2014 at 7 pm /2 pm EST and my guest is entrepreneur Denise Wakeman. I have know Denise for many years (since 2005) and through that time she has not only grown her own online visibility but that of her clients, and for the last year she has also included using Google Hangouts in her marketing and communications plans for a number of different projects and programmes which is she is involved with. Denise will be sharing with us her experience of using Google Hangouts as a platform to enhance your online…
  • Visual Content Marketing Show Episode 4 – How to use Google Hangouts if you are a chef or food blogger

    Krishna De
    18 Jan 2014 | 1:22 pm
    The fourth epsode of The Visual Content Marketing Show will take place on Monday 20 January 2014 at 7 pm /2 pm EST and my guest is chef, and culinary instructor Chef Dennis Littley. I first became aware of Chef Dennis when he was hosting Google Hangouts sharing recipe tips and since then he has gone on to be a guest on many shows and has hosted several other series of Google Hangouts to support his network and communities. Chef Dennis will be sharing with us his experience of using Google Hangouts as a platform to market your business is you are a chef, culinary instructor or food blogger.
 
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    A Source Of Inspiration

  • What’s wrong with my car? There’s an app for that

    Armando Alves
    28 Aug 2014 | 4:52 pm
    A new project on Kickstarter, promising to make you look less ignorant whenever your car has problems. Fixd plugs a dashboard sensor and sends notification to your phone when problems arise. The app provides multi-vehicle support, with notifications and advices on what you should do to fix it. Coming from someone who’s almost clueless regarding car mechanics, shut up and take my money.    
  • Hashtag my ass

    Armando Alves
    26 Aug 2014 | 3:52 pm
    It’s been a while since i’ve discovered a decent personalised video,  but this on from Stink Digital to promote Etienne de Crécy’s new single “Hashtag My Ass” is quite impressive. The interactive music video at HashtagMyAss.com connects to your Instagram profile and selects photo/hashtag combinations to appear onto record sleeves in the video. The video created is then available for direct upload to Etienne de Crecy’s YouTube channel, superdiscount3. Mine’s below and it’s bootylicious.
  • These aren’t your ordinary noodles. They’re out of this world.

    Armando Alves
    25 Aug 2014 | 12:17 pm
    Continuing last week’s food theme, a new campaign by brazilian food brand Nissin, celebrating their Miojo noodles with a very special type of recipe: noodles cooked in space. The space mission debuted today, with an inside view of the process to launch an unmanned to drop a capsule back to Earth, cooking the soup with atmosphere’s friction. Agency: F/Nazca  
  • Getting Things Done, the Lego way

    Armando Alves
    24 Aug 2014 | 2:19 pm
    A calendar/planner entirely made of Lego, synchronised online. Created by Vitamins, via Rui.  
  • Discover the world’s shortest cooking show

    Armando Alves
    22 Aug 2014 | 10:54 am
    Whenever people ask me for great examples of brands on Instagram, i’m always reminded of @bartsfishtales. To promote their sustainable line of fish products, Fishtales invited chef Bart van Olphen to share his tips and recipes on 15 second videos for Instagram. Natwerk, the agency responsible for the work, has now shared the whole case on their site (video above), so thankfully I can now reference other people to it.
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    AttentionMax

  • Whatever Pleases You (On Your Personal Blog)

    Max Kalehoff
    28 Aug 2014 | 4:32 am
    “There is something about the personal blog, yourname.com, where you control everything and get to do whatever the hell pleases you.” That’s according to Fred Wilson, in an essay about a New York renaissance in personal blogging. I agree. I write on this website about things that please me – my work, my family and interests like sailing, farming, cooking and Costco. Shakeshack Singles please me, so I chose to include one as the feature image of this post. Sometimes I decide to switch the visual themes around. Sometimes it pleases me to do or publish nothing…
  • Cockroaches and Pop-Up Ads

    Max Kalehoff
    18 Aug 2014 | 6:19 pm
    The Atlantic published recently some great historical (as of this writing) essays about two staples of the Internet: pop-up ads and email (aka “cockroach”). They’ve come with some great quotes as well. The first, on the beloved pop-up ad: Along the way, we ended up creating one of the most hated tools in the advertiser’s toolkit: the pop-up ad…Specifically, we came up with it when a major car company freaked out that they’d bought a banner ad on a page that celebrated anal sex. I wrote the code to launch the window and run an ad in it. I’m sorry. Our intentions…
  • No, We Are Not Finding Out The Sex Of Our Unborn Child

    Max Kalehoff
    16 Aug 2014 | 5:53 am
    “Do you know what you are having?…Girl or boy?” That’s the first question I get when I tell people we’re expecting a newborn, or when they see Laura’s bump. It is so predictable. Laura and me? No, we are not finding out the sex of our unborn child. We didn’t find out the sex of our fist two babies until they were born. We’re holding out for our third. I believe we’re a minority, and there are fewer of us today versus five years ago. I think learning the sex of your baby at birth is one of the best surprises in the world. A birth…
  • When Malice Prompts Forgiveness

    Max Kalehoff
    14 Jul 2014 | 6:25 pm
    I battle continuously hackers seeking to embed hidden backlinks in my website code to game and gain Google search engine visibility for various e-commerce websites. Since I launched this website in 2007,  these invasive parasites have cost me countless hours engaged in malware removal, cleanups and Google restitutions. They’ve forced me to pay a subscription to a malware monitoring and security service — like a tax for making this website and my writings public to all. Google’s SEO webspam team doesn’t like these characters, either. And that’s becoming…
  • Whose Job Is It?

    Max Kalehoff
    4 Jul 2014 | 5:12 am
    See something that doesn’t look right? Wondering whose job it is to make it right? Don’t stand around asking while the problem gets worse! If you’re a leader, a team player, or just a descent person, you make it your job! The post Whose Job Is It? appeared first on Max Kalehoff.
 
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    Rescue Marketing

  • What are your compelling reasons?

    Mark Riffey
    27 Aug 2014 | 3:32 am
    This past week, I’ve had several conversations revolving around why people don’t buy, why people stop buying, how we can get them to use what they bought and how we can get them to switch to our product instead of a competitor’s. These conversations all have the same foundation: Giving people a compelling reason to change. Whether we’re talking about buying, changing what they use, or using what they’ve bought, people need compelling reasons to change what they’re doing – even if they’re not doing anything. Without compelling reasons –…
  • Earning Return Business, Part Four: Confidence

    Mark Riffey
    25 Aug 2014 | 3:23 am
    In our last three conversations about earning return business, we tap danced around something that is at the core of getting people to repeatedly come back to your business without a second thought of going somewhere else – Confidence. Confidence is personal As their confidence rises, people have this interesting way of insisting that others use their go-to business. You’ve probably had this happen to you. You’ll mention that you need a new dentist, or are going to buy a truck, put your family up at a local B & B, or want to get a fence built and someone you know will be…
  • Earning Return Business, part three

    Mark Riffey
    18 Aug 2014 | 3:50 am
    In the last year, we’ve experienced the joy of moving. Twice. Yes, twice on purpose. Apparently our lives are in such dire need of adventure that one move wasn’t enough. Census you asked Why do I bring up these moves? According to U.S. Census data from 2010, Americans move about 12 times in their lives – and younger generations are trending toward moving even more often. Moving is not an inexpensive or easy affair. It can stress families heavily at a time when they are already under substantial pressure. Since we do it about a dozen times in our lives, it would seem…
  • Leaders honor their words

    Mark Riffey
    4 Aug 2014 | 4:23 am
    Recently, someone in a position of trust and honor was found to have published someone else’s work without attribution. The situation was made worse by their affiliation with an organization whose reputation for trust and honor is sacrosanct. Plagiarism and/or unattributed quotes happen. Sometimes intentionally, sometimes not. Sometimes there are extenuating circumstances, sometimes not. Sometimes, there are excuses and denial. Coming clean about our mistakes We’re not perfect beings. All of us make mistakes, no matter what our handlers, customer support people, PR representatives…
  • Groundhog Day with Ooompa Loompas

    Mark Riffey
    28 Jul 2014 | 4:30 am
    Recently, I had a series of “Groundhog Day” experiences with multiple vendors in the same market, in the same market area, while seeking the same product that all of them sell. Of course, they’re competitors, though some of them may be owned by the same people or corporation. I didn’t look that hard, but I doubt that’s the case. What I found most interesting about this situation is that they were identical in almost every possible way. If you switched the logo, phone number, business name and address between each of them, you’d find it difficult to figure…
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    Adverblog

  • Innovation Interview: Daniele Fiandaca

    Tim
    29 Aug 2014 | 1:09 am
    Adverblog is exclusively publishing one chapter, called ‘The Role of Innovation in Agencies”, written by Creative Social co-founder Daniele Fiandaca. You can read my interview with Daniele below, in which we dive a bit deeper into the topic. You can readthe book chapter we reference here on Adverblog. And, if you’re keen to know more about the future of advertising, then you can purchase the whole book as a paperback on Lulu.com. An e-book version and the Amazon purchase option are coming very soon.   Daniele was until recently Head of Innovation at Cheil UK,…
  • Role of Innovation Within Advertising

    Tim
    29 Aug 2014 | 1:09 am
    ‘Creative Social‘ is a global collective of the world’s most pioneering, interactive creative directors and business owners (the Socials) . In their latest book ‘Hacker, Maker, Teacher, Thief: Advertising’s Next Generation“ members of the group outline what it takes to survive the next few years in advertising and creative communication. Adverblog is exclusively publishing one chapter, called “The Role of Innovation in Agencies”. It was written by Creative Social co-founder Daniele Fiandaca who I interviewed here for Adverblog. Role of Innovation…
  • Tesla – The Master

    Mark
    26 Aug 2014 | 2:24 am
    We love Tesla. Nikola Tesla was a Serbian American inventor, electrical engineer, mechanical engineer, and futurist best known for his contributions to the design of the modern alternating current electricity supply system. This site celebrates him. Love it
  • The Scratch Banner

    Mark
    15 Aug 2014 | 9:18 pm
    Nobody likes clicking on banners… well maybe media agency types. As they say – Scientific stats show you are more likely to climb Mount Everest or survive a plane crash than click on a banner ad. It’s always nice to see some simplicity in a banner that doesn’t take you out to some shit site that had nothing to do with the messaging. I like this one as it adds a bit of fun. Creative Director / Art Director: Peter Mix Willer Art Director: Andy Borglind Code / webdesign: Andy Borglind
  • Apple iPad What Will Your Verse Be?

    Tim
    12 Aug 2014 | 6:12 am
    What do Jason, community activist and organiser of the Slow Roll cycling in rejuvenating Motor City Detroit, and Chinese Yaoband rocking out in front of The Great Wall (not the car) have in common? They use Apple iPads to make it happen. Check these latest Apple ads as they gently whisper to us: Stop browsing Pinterest – organise a movement, start a band. What will your verse be? All the current Apple verses can be found here on this site. And you can follow me on @tbuesing
 
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    All You Need Is A Good Idea!

  • Creative insights from Danny Meyer and Michael Kors

    Jay H. Heyman
    1 Sep 2014 | 7:31 am
    Cover of Depeche Mode Danny Meyer, of restaurant fame, and Michael Kors, fashion guru, were interviewed in the New York Times. When you have the time, read the entire fascinating article. But for now, let me quote one section of their (condensed) responses, which has particular relevance for us creative types. MK: I have to make time to daydream and change my eye.DM: Change your eye? I like that. What does it mean?MK: Mrs. (Diana) Vreeland was right: “The eye must travel.” You have to see something different, even if it’s just finding a new way to walk home. Or taking an extra day on a…
  • Two nice. One odd.

    Jay H. Heyman
    28 Aug 2014 | 7:17 am
    Andrew & Peter Fabrikant buy diamonds and estate jewelry. I have seen their ads in The Times for many years, but this is the first time that I noticed this version. Which got a smile (my way of intuitively knowing if I like an ad/headline/slogan.) I really like the phone number and line, “Give Us A Ring Today.” And who would have thought I would feature a book that I did not write? But I smiled (see above) when I saw the subtitle. I bet you will too. Neither of these two will win fancy creative awards, but both show that someone is actually paying attention and caring. Rather than do…
  • Right brain. Left brain. Lefght brain.

    Jay H. Heyman
    21 Aug 2014 | 7:01 am
    (Photo credit: Wikipedia) I have always had a problem with the cliché right brain, left brain theory. You know the one. It states that the right and left hemispheres of the brain have different functions. The left brain is the logical side, while the right side is where creativity resides. My problem is based on an intense observational study of one: Me. I have found that while I am indeed a “creative,” and therefore should be right brained, I need structure and logic, no matter how convoluted it may appear to others, to guide me in my search for the creative answer. My ideas, good, bad…
  • Are icy bucket baths cool?

    Jay H. Heyman
    18 Aug 2014 | 9:22 am
    Unless you have been living in a remote igloo, you have certainly heard of the new viral “Ice Bucket Challenge.” As Emily Steel explains in this article, people make a video of themselves dumping a bucket of ice water on their heads, post it on social media, and then challenge friends to do the same or donate $100 to ALS (Lou Gehrig’s disease). Results? 1.2 million videos on Facebook. 2.2 million tweets. $13.3 million in donations to the ALS Association, with over a quarter million new donors. While there are naysayers (though I have yet to actually hear anyone say, “Nay,” out loud)…
  • Ever realize why a headline is like an elevator pitch?

    Jay H. Heyman
    14 Aug 2014 | 7:33 am
    (Photo credit: Wikipedia) We all know the rationale behind the infamous “elevator pitch:” You only have a limited amount of time to provide a persuasive story to someone of who you are, what you do, and why anyone should care. The thinking is that you should imagine you are in an elevator when telling your story, to help you make it as brief as possible, before the person you are talking to tunes out. But the length of your pitch is not the reason people drift off. The truth is that when you tell people your profession, they instantly put you into a category, believe they know exactly…
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    Seth Godin's Blog on marketing, tribes and respect

  • Why don't authors compete?

    Seth Godin
    29 Aug 2014 | 2:00 am
    There's an apocryphal story of a guy who went for his final interview for a senior post at Coca-Cola. At dinner, he ordered a Pepsi. He didn't get the job. And most packaged goods companies would kill to be the only product on the shelf, to own the category in a given store. Yet, not only do authors get along, they spend time and energy blurbing each other's books. Authors don't try to eliminate others from the shelf, in fact, they seek out the most crowded shelves they can find to place their books. They eagerly pay to read what everyone else is writing... Can you imagine Tim Cook at Apple…
  • Announcing a fall internship

    Seth Godin
    28 Aug 2014 | 9:12 am
    I'm hiring one or two paid interns. It's a great opportunity to learn, to experiment and to get some hands on experience. Find all the details right here. If you know someone who might be interested, I'd appreciate it if you would forward this to them.        
  • The end of everyone

    Seth Godin
    28 Aug 2014 | 2:21 am
    I'm not sure if it was ever possible to say, "everyone loves ___," "everyone respects ___" or even, "everyone really doesn't like ___", but there's no doubt at all that this isn't true any more. There is no more everyone. Instead, there are many pockets of someones.        
  • "I made it my mission..."

    Seth Godin
    27 Aug 2014 | 2:00 am
    These are the people you want to hire, the people who will become linchpins, the people who will change your organization for the better. Not people who merely accept a mission, or grudgingly grind through a mission, but people who voluntarily choose to make something important their mission. This post from Scott on iOS battery life is what I'm talking about. Mission-driven beats compliant, every time.        
  • The best lesson from Fantasy Football's success

    Seth Godin
    26 Aug 2014 | 2:00 am
    When people say, "my team," they mean it. In the top-down world of industrial marketing, the San Francisco 49ers say, "we built this team, buy a ticket if you want to come." Then, a few years later, it broadened to, "you should buy a jersey so you can be part of it." In the sideways, modern world of peer-to-peer connection, people say, "my team has this player, that player and this defense." It belongs to them, because they built it. Everyone has their own team. In neither case is the fan on the field, getting concussed or making the big decisions. It doesn't matter. What matters is that our…
 
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    Ogilvy Blog Aggregator

  • Practical email advice - who would have thought it

    29 Aug 2014 | 10:36 am
    Thanks to david hayes one of our clever planners for finding thishttp://kb.mailchimp.com/article/best-practices-in-writing-email-subject-lines
  • Can you tell? Is it real or fake?

    28 Aug 2014 | 9:38 am
    Have you ever seen products where you don’t know what it’s for? Life by city’super, a trendy goods retail chain originally from Hong Kong, is famous for exactly this: design-oriented products that consumers buy without even knowing their real usage. So when Life by city’super was opening its new flagship location in Shanghai, they decided to leverage this to encourage customers to visit the newly opening store. Ten very unique products were selected to create 10 GIFs to feature a functionality that may (or may not be) true. These bite-size video content was…
  • 5 tips for content marketing on the go

    27 Aug 2014 | 9:05 am
    This post was authored by Chris Celetti, Worldwide Communications Associate, with inspiration from one of our content partners, Percolate. Have you ever wanted to create social media content whilst at an event? Or have you taken a photo at a company outing, only to not know who/where to post it? Do you have to get approvals for social media posts via group text messages?! If so, you need our 5 tips for content marketing on-the-go: 1. Define clear roles and responsibilities Every successful team is made up of people who know what their responsibilities are. Your in-the-field team is no…
  • Tuesday Talks: How To Create Brand Love – Q&A Session

    26 Aug 2014 | 11:39 am
    Not everyone will ask the question they are really thinking. That’s one of the sad facts that you realize when you speak on stage at enough events.  No matter how many invitations you issue, or how approachable you try to be, there are always going to be people who leave your session with a burning question in their mind and no answer for it. The one wonderful impact of Twitter for events is that I now have the chance to answer more of those questions because people may not want to ask in person but they will in a 140 character message. Yet as nice as Twitter happens to be for having…
  • Was Facebook’s New Mentions Box the Big Winner at the Emmy Awards?

    26 Aug 2014 | 10:48 am
    Last night, millions of viewers tuned into the 66th Emmy Awards show, but how many of them knew that the show also doubled as the launch of Facebook’s new “Mentions Box?” This activation is an offline extension of the Mentions app that allows celebrities and other influencers to comment on any posts mentioning them and communicate directly with their fans. Leveraging the show’s pop culture savvy audience, Facebook and partner, Access Hollywood gave fans exclusive and unedited content from stars in some of this year’s biggest shows, including Silicon Valley and Orange is the New…
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    Lip-Sticking

  • What will your verse be? #theworldneedsart #artneedsyou

    Yvonne
    28 Aug 2014 | 11:08 am
    The non-profit organization Art as Action means a LOT to me. I've been on the board for 2 years and counting. While I don't perform, my daughter and granddaughter do. They embody the concept of Artivism, which is to perform in support of community, to share something bigger than the individual. This organization is focused on people, and the concept that art is fundamentally a part of the human condition. We believe: the world needs ART. Art needs YOU See below: ART as ACTION nurtures & cultivates a wide range of Artivists including:  People with Parkinson's Disease who uncover their…
  • STOP Making These Writing Mistakes

    Yvonne
    25 Aug 2014 | 4:30 am
    Post by Blog Manager Robbi Hess Oh the misteaks we've scene! (Please tell me you see the mistakes in that prior sentence!) I'm not certain whether it's the texting generation or pure laziness, but the mistakes I see in the daily missives I receive make me cringe -- especially when they come from #womenofdistinction for whom I have great respect. Here are five mistakes you should be aware of and eradicate from your writing: You type and then simply hit, "send." Whoops, did you even give your email a once-over? If you haven't had enough coffee before you hit reply all you may be sending along a…
  • #nevergiveup #womanofdistinction Woman of Distinction

    Yvonne
    21 Aug 2014 | 11:17 am
    Yes I have tattoos. Yes I am pursuing my dreams of becoming a model... I have been told on several occasions that everything about me is perfect for modeling if only I didn't have those tattoos ... I've honestly thought about removing them to advance ... I have put each and every one of these beautiful tattoos on my body for a reason. Most of them are reminders ... visual tokens that show me how far I have come in this life ... I have spent years perfecting the art of loving myself fully and I have decided to not comprise who i am because my style doesn't for into the category mold of…
  • #WomenofWIPIN - Women in the Pet Industry Rock!

    Yvonne
    18 Aug 2014 | 9:15 am
    by Yvonne DiVita The women of WIPIN rock big time! WIPIN is Women in the Pet Industry. I am a member. A proud member. This past weekend I experienced such profound acceptance by a large group of business women, it made me glad to be alive. Over and over, at the WIPIN conference in Portland, OR, women were saying, "Everyone here is so friendly! I am amazed by how giving they all are!" That's the catch-phrase of the weekend... Giving. The conference itself was about Growing. But we don't grow until we GIVE, isn't that true? Each woman brought a unique set of ideas with her. Each woman was an…
  • Creating Fresh Website And Blog Content: 3 Ways

    Yvonne
    18 Aug 2014 | 4:00 am
    Post by Blog Manager Robbi Hess Does the idea of the "blank screen" make you cringe? It does for many entrepreneurs. After all, you're an expert in your business niche and that niche may not be writing. If you endeavor to write your own blog posts, here are three ways you can create content that will intrigue and enchant your readers: Use photos podcasts or video. As many blog sites to, host a "Wordless" day. As in a "Wordless Wednesday" in which you ask your readers to simply submit a photo under a stated theme. "Relaxation at home" for example could prompt your readers to send photos of…
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    Web Ink Now

  • SlideShare: The New Rules of Selling

    David Meerman Scott
    27 Aug 2014 | 4:17 am
    Early this week I posted on how Sales is Broken. There are many examples of traditional sales tactics that don’t work when buyers have access to a tremendous amount of information. The old rules of selling... Just because you have my email address, it doesn’t mean you should email me your sales message. Just because you have my phone number, it doesn’t mean you should call me with your sales pitch. Just because we’re connected on LinkedIn, it doesn’t mean you can add me to your distribution list. Just because I follow you on Twitter, it doesn’t mean you can try to sell me…
  • Sales is broken

    David Meerman Scott
    25 Aug 2014 | 8:17 am
    Most sales organizations are built and run as if it were still 1989. The sales model is broken. From 2004 through 2014 it has been a decade of the rise of Inbound Marketing. Now, from today through 2024 will be the rise of Inbound Sales. Early in my career, I worked as a sales representative at a Wall Street economic consultancy. Back then the salesperson had the information and therefore the power in the relationship. If the buyers wanted information about how the product worked, they needed to come to me. If they wanted to negotiate a discount, they had to come through me. If they wanted to…
  • The New Rules of Sales and Service - my new book - releasing soon!

    David Meerman Scott
    21 Aug 2014 | 11:38 am
    I’m so excited I might pee in my pants!! (Don’t worry, I’ll be careful not to.) My new book, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business is nearly ready to ship. The New Rules of Sales and Service is about how the buying process has radically changed and how people who understand that change can grow business now. Buyers are now in possession of unlimited information so online content is quickly becoming the dominant driver for commerce. Unfortunately most organizations are still…
  • Are you telling the truth?

    David Meerman Scott
    19 Aug 2014 | 11:40 am
    When I see people on the sidewalk asking for money, most have the same business model. They have a hand drawn cardboard advertisement that reads: Homeless Veteran Family man Please help GOD BLESS!! I always wonder if they really are homeless, really are veterans, and really do have a family. I cynically doubt that the sign they hold is true. On the Las Vegas strip Saturday night, I ran into this gentleman and laughed out loud at his sign. I gave him some money and thanked him for the laughter. He told me that some people have a sense of humor and some don’t. He likes reaching those, like…
  • It’s still great marketing. Just don’t call it a blog.

    David Meerman Scott
    15 Aug 2014 | 7:03 am
    Because blogging isn’t new and hip, many people dismiss this form of content as less effective. Some are even abandoning their blogs for the next big thing (whatever that is). I started my blog ten years ago (that’s seventy dog internet years). Chris Brogan began blogging (when it was called journaling) well before I did. And when I worked on Wall Street in the 1980s for Wrightson ICAP, a real-time economic research firm, Lou Crandall was blogging there (doing his syndicated real-time market forecasts through an old black and white video technology called Telerate). Lou Crandall has been…
 
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Analytics For All, Facebook Doubles Up, Google Speaks Your Language

    Ben Brausen
    29 Aug 2014 | 3:45 am
    Marketers’ Perceptions of Real-Time Marketing [Infographic] - Some 88% of marketers say real-time marketing is important to 2014, according to a recent survey by Evergage. The company surveyed 100+ marketers across 18 countries to find out what they think about real-time marketing in 2014. MarketingProfs Bing’s Image Search Widget Lets You Embed Image Results On Your Web Site - Bing has a new feature that allows you to embed images from a Bing Image Search query as a collage or slideshow directly on your web pages. This is called the Bing Image Widget and you specify what type of…
  • Interview with Content Curation and Marketing Software Guru Pawan Deshpande of Curata

    Lee Odden
    28 Aug 2014 | 8:42 am
    In the world of content marketing, curation plays an instrumental role for companies that want to become a single source destination for industry news and information related to their area of expertise. Interest in curation has grown significantly and to meet demand, a number of software companies have emerged. Curata is one of the leaders in the content curation and content marketing software space, lead by Pawan Deshpande. As the founder and CEO of Curata, Pawan is responsible for the company’s vision, management and advanced development initiatives. His work at Curata has been…
  • Infographic: Achieve Real Content Marketing ROI – 10 Tips from CMI, Dell, Kraft Foods, Curata, NewsCred

    Lee Odden
    27 Aug 2014 | 4:05 am
    Understand Why Before ROI with Content Marketing The rush towards the content marketing bandwagon can seem as chaotic and nonsensical as most of the adventures of Alice in Wonderland. There are Cheshire Cats offering ambiguous advice and Red Queen business managers demanding results now or, “off with their heads!” There is no satisfaction from investing in creating more content if the purpose (or porpoise) is not clear. This is why “the why” of content marketing is so important.  Joe Pulizzi makes this quite clear with his recommendations in the Content Marketing…
  • Integrating Search, Social Media and Email Marketing – @Shoutlet Webinar Recap

    Lee Odden
    26 Aug 2014 | 8:58 am
    It’s a good thing we had a team of marketing “silo busters” present for a recent webinar hosted by Shoutlet.  Not only did this triple threat of marketers help break down the barriers between SEO, social media marketing, content marketing and email marketing, but we shined a spotlight on how to integrate. Why is integration between search, social and email important? Simple, it works. It works for customers and what works for customers, works for reaching your marketing goals. The most basic of marketers have some understanding of how their customers discover information…
  • How to Show Real ROI for Your Content Marketing eBook

    Lee Odden
    25 Aug 2014 | 4:42 am
    We must hold ourselves accountable to higher level KPIs so we can stop fighting for our discipline and start fighting for more budget. Julie Fleischer @jfly The most elusive of white rabbits in the content marketing world seems to be the question of how to best measure ROI. According to a study by CMI and MarketingProfs, over 50% of marketers are investing more budget in content marketing and the most effective marketers spend more than double than the least effective marketers. While budgets are moving in the right direction, measuring ROI still has some progress to make. According to…
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    Ads of the World™

  • EngCafe: Couch

    ivan
    29 Aug 2014 | 9:24 am
    Learn the Nuances of English. Advertising Agency: Raediance, Delhi, India Creative Director: Sanjeev Saikia Art Director / Illustrator: Chitra Gupta Published: July 2014
  • EngCafe: Jewels

    ivan
    29 Aug 2014 | 9:24 am
    Learn the Nuances of English. Advertising Agency: Raediance, Delhi, India Creative Director: Sanjeev Saikia Art Director / Illustrator: Chitra Gupta Published: July 2014
  • EngCafe: Baby

    ivan
    29 Aug 2014 | 9:23 am
    Learn the Nuances of English. Advertising Agency: Raediance, Delhi, India Creative Director: Sanjeev Saikia Art Director / Illustrator: Chitra Gupta Published: July 2014
  • Möbelix Furniture Stores: Low price no tricks, 3

    ivan
    29 Aug 2014 | 9:10 am
    Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria Creative Directors: Alexander Hofmann, Francesco Bestagno Art Director: Marian Grabmayer Copywriter: Isabelle Stadler Photographer: Robert Staudinger Account Supervisor: Andrea Kliment Account Managers: Julia Dragosits, Siegfried Kaufmann Final Art Work: Dominik Source Published: May 2014
  • Möbelix Furniture Stores: Low price no tricks, 2

    ivan
    29 Aug 2014 | 9:10 am
    Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria Creative Directors: Alexander Hofmann, Francesco Bestagno Art Director: Marian Grabmayer Copywriter: Isabelle Stadler Photographer: Robert Staudinger Account Supervisor: Andrea Kliment Account Managers: Julia Dragosits, Siegfried Kaufmann Final Art Work: Dominik Source Published: May 2014
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    adland.tv - all the adnews not fit to print

  • Kotex Cat's are sensitive / Cats & tape - (2014) :30 (China)

    dabitch
    29 Aug 2014 | 9:30 am
    Ogilvy & Mather Shanghai wanted to demonstrate .. how silly cats walk when they have tape on them? Country:  China Commercials:  Health & Beauty Read more about Kotex Cat's are sensitive / Cats & tape - (2014) :30 (China) Add new comment
  • "Rape Nail Polish", great viral to discuss rape - but non-existent product.

    dabitch
    29 Aug 2014 | 8:40 am
    You've heard about Undercovercolors (website not available) this week. It started with a great big bang as the image (above) of the nailpolish changing spread, and a link to a UC donations page asking for funds spread with it. Not sure why they'd need more funding as they've won an $11,000 prize and a $100,000 investment already, according to reports. Adland:  adnews Read more about "Rape Nail Polish", great viral to discuss rape - but non-existent product. Add new comment
  • Forget the walking fridge, Fuji has made the walking printer.

    dabitch
    29 Aug 2014 | 8:02 am
    Fuji has taken a note from the walk-in fridge commercial and Yo! Sushi's robot-bartender and made a walking printer. The robotic printer can walk around the office and deliver the print-outs to those who have ordered the job done. The printer has been designed for use in public spaces, with the idea that it'll keep documents secure when the printer comes to you. Adland:  adnews Read more about Forget the walking fridge, Fuji has made the walking printer. Add new comment
  • Truth - Unpaid Spokesperson / Celebrities - (2014) :30 (USA)

    dabitch
    28 Aug 2014 | 5:07 pm
    72andSunny and Truth took over the VMA's the other night, when many people in attendence were spotted with little orange Truth #finishit little X-es on the outfits or collars. What was that all about? Country:  United States Commercials:  PSA & Public Interest Read more about Truth - Unpaid Spokesperson / Celebrities - (2014) :30 (USA) Add new comment
  • Colossal Spark is a crowdsourcing Colossal Joke

    kidsleepy
    28 Aug 2014 | 2:38 pm
    Colossal Spark is a brand new crowdsourcing website for advertisers, and creatives alike. Now I know what you're thinking: Great, another exploitive site a la Victors and Spoils, where the partners make a boat load of money while enlisting thousands upon thousands of minions to work for free or next to free. I'll bet they're just waiting patiently to be bought out by a holding company, there by making even MORE money. But wait! It's totally not like that, you guys. Adland:  adnews Read more about Colossal Spark is a crowdsourcing Colossal Joke Add new comment
 
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    Russell Davies

  • silly grin

    russell davies
    7 Aug 2014 | 10:44 am
    This is splendid. The best bit is the silly grin on his face at about 41 seconds, celebrating the goal scored as a result of the pass he side-foots while looking the other way.
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    Marketing & Strategy Innovation blog

  • Healthcare Does Not Lack for New Ideas, It Lacks for Dissemination of Ideas - Certainly in the UK and US

    admin
    26 Aug 2014 | 11:06 pm
    The provision of healthcare to the older person is a BIG issue. No, it is not an 'issue', it is a massive problem.Why? Three reasons. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Dick Stroudageing populationhealthcare
  • Cooties, Conversion, Brain Reboots, and Habits – Roger’s Picks

    admin
    26 Aug 2014 | 10:54 pm
    Here are the most intriguing and useful articles I’ve found in the last week, plus a summary of my own new content. Enjoy! Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Roger Dooleyneuromarketingbrainhabitsbehaviour
  • Three Ways To Bring Sexy Back to Brick and Mortar

    admin
    26 Aug 2014 | 12:00 pm
    Target and Walmart have lost their mojo. Same store sales and earnings have been flat or down for Target over the last year and Walmart recently posted six straight quarters of traffic declines and five in which same-store sales declined. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Denise Lee Yohnretailretail experiences
  • That's How We Do Things Around Here

    admin
    24 Aug 2014 | 11:37 am
    How can a story about a few monkeys challenge the way we think about how and why policies, processes, and cultures are created?When a colleague asks you why you do things a certain way, do you find yourself responding, "I don't know. We've always done it that way?"Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Annette Franz Gleneickichangeorganisational behaviourorganisational culture
  • How To Transform Your Brand Into a Movement

    admin
    23 Aug 2014 | 2:42 pm
    Digital technology has changed marketing to such an extent that most brands still struggle to adapt. What once was a massive land war in which the biggest army had a distinct advantage, has become more like a guerrilla insurgency. To win now, you have to own the villages. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: brandscultural movementsbrand cultureGreg Satell
 
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    mobileStorm » Digital Marketing Blog

  • Forbes Study: Two-Thirds of Consumer Goods Firms Need Digital Marketing Boost

    Mobile Marketer
    28 Aug 2014 | 8:00 am
    What do consumer goods companies need to do? A just released study by Forbes Insights suggests that companies not using digital technologies to bolster marketing efforts will lag behind competitors. “The Race Is On: Keeping Pace with Consumer Goods Leaders in Digital Marketing and Technology” surveyed 125 C-level executives from large, global consumer goods companies in the U.S., Europe, and Asia Pacific. In addition, Forbes Insights conducted one-on-one interviews with execs to further elucidate the context of their answers. The companies themselves know the score. The study revealed…
  • Still Looking for a Good Reason to Embrace Responsive Design?

    Mobile Marketer
    27 Aug 2014 | 6:00 am
    Anna Bager, the VP and GM of the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau (IAB), said late last year that responsive design will be more important than ever in 2014, particularly for brands and advertisers looking to generate more sales and brand loyalty through the mobile channel. She was right. Throughout the year, some of the world’s biggest and smallest brands have embraced responsive design to an unprecedented degree. So what’s driving the trend of responsive design and why is it so important? “We are seeing the ‘born digital’ generation…
  • Nielsen: Without Relevance, Your Mobile Message Won’t Make an Impact

    Mobile Marketer
    26 Aug 2014 | 6:00 am
    It’s no secret that mobile device owners see a lot of advertisements. However, just because they see them doesn’t mean they see what these ads are offering. Earlier this year, polling by Nielsen revealed that 70% of mobile users (on tablets, smartphones, or both) came across ads in the previous month. But the majority didn’t click. According to eMarketer, smartphone users are more inclined to click on mobile ads (43% of smartphone users click on ads vs. just 37% of tablet users). In March 2014, Adobe had Survey Sampling International (SSI) conduct similar research and their findings…
  • iMessage Now Accounts for 30% of Mobile Spam Messages

    Mobile Marketer
    25 Aug 2014 | 6:00 am
    Is that Spam in your pocket, or are you just using iMessage? In a “not good news story,” it was announced by security and anti-spam company Cloudmark that Apple’s iMessage now accounts for more than 30 percent of all mobile spam messages. Speaking to the media, Cloudmark employee Tom Landesman said that a year ago he had never seen an iMessage spam, but because of an aggressive campaign by a junk mailer, it now accounts for a full third and more of mobile spam messages. “It’s almost like a spammer’s dream. With four lines of code, using Apple scripts, you can tell…
  • Is Native a Natural Fit to Nab Customers with Digital Marketing Today?

    Mobile Marketer
    21 Aug 2014 | 6:00 am
    Banner ads are going the way of manual typewriters and black and white movies. But there are new formats and tactics that make marketing in the digital age more relevant and effective than perhaps they’ve ever been. Entrepreneur’s Zach Cutler recently outlined one such strategy – going native with one’s online marketing and advertising efforts. Cutler cites research from IPG and Sharethrough indicating that consumers looked at less intrusive native ads 53 percent more often than display ads. Native ads were also shown to result in a higher lift in brand affinity (9 percent) and…
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    David Airey, graphic designer

  • Keep experimenting

    David Airey
    21 Aug 2014 | 3:36 am
    Here’s some good advice for job applicants from design business owner Drew de Soto. Grass letter by Newcastle-based design student Sarah Hanson “A lot of applicants I have interviewed have come from a myriad of backgrounds. Some have studied fine art, illustration, and on occasion even history. Whilst influence will kickstart their minds, experimentation will deliver creativity. But what do you show in your book? Well, show some experimentation. “Try to keep the results to one or two spreads per project. Don’t show thirty different ways of writing the same word in a different…
  • From the reader #24

    David Airey
    14 Aug 2014 | 4:24 am
    Good career advice from Moving Brands’ CEO Matt Heinl. “I had a great bit of advice early on from a guy which is very blunt: ‘Do what I ask and then do what you want to do; do both and you’ll do well.’ I thought it was interesting, a really good bit of advice. At the end of the day, someone’s asking you to do something, they have more information, nail that. Then, if you have a better idea, bring that to the table. Always do both if you can, and the good people usually do. They usually say, ‘I’ve looked at that and also think we could extend it here.’ Very simple,…
  • Logo Design Love, second edition, available for pre-order

    David Airey
    4 Aug 2014 | 8:21 am
    The second edition of Logo Design Love is at the printers. The first edition was written in 2009 and thanks to your stellar support it can be read in various languages and seems to rank well in Amazon’s branding category. Here’s the blurb my publisher wrote. — Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and…
  • No More Landmines

    David Airey
    28 Jul 2014 | 1:54 am
    This poster by Columbian designer Victor Manuel Barrera got my attention. “I wanted to highlight a problem that lingers long after countries have been at war. Planted like seeds of death and mutilation, land mines are indiscriminate, making victims of soldiers and civilians, children and adults. Most people who activate these mines will die, and those who survive often require amputations, leaving an imprint of indelible pain in their minds and bodies.” Victor’s design is one of 122 posters featured in the Graphic Advocacy exhibition. “Graphic Advocacy: International Posters for…
  • G . F Smith, 1885 onwards

    David Airey
    23 Jul 2014 | 5:26 am
    I always appreciate the work that paper specialist G . F Smith puts into the company’s print material. The 2014 “Portrait of a Company” book is no exception. Designed by Made Thought, with copywriting by Patrick Baglee, the book’s more than a promotional tool. It’s a good read, too. 1941 “On the night of 8 May 1941 German aircraft drop 157 tonnes of high explosive and 20,000 incendiary bombs onto the city of Hull. 116 people are killed and 160 more are seriously injured. The Osborne Street site, with its machinery, stocks and the company archive is reduced to rubble. By a…
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    adland.tv - all the adnews not fit to print

  • Kotex Cat's are sensitive / Cats & tape - (2014) :30 (China)

    dabitch
    29 Aug 2014 | 9:30 am
    Ogilvy & Mather Shanghai wanted to demonstrate .. how silly cats walk when they have tape on them? Country:  China Commercials:  Health & Beauty Read more about Kotex Cat's are sensitive / Cats & tape - (2014) :30 (China) Add new comment
  • "Rape Nail Polish", great viral to discuss rape - but non-existent product.

    dabitch
    29 Aug 2014 | 8:40 am
    You've heard about Undercovercolors (website not available) this week. It started with a great big bang as the image (above) of the nailpolish changing spread, and a link to a UC donations page asking for funds spread with it. Not sure why they'd need more funding as they've won an $11,000 prize and a $100,000 investment already, according to reports. Adland:  adnews Read more about "Rape Nail Polish", great viral to discuss rape - but non-existent product. Add new comment
  • Forget the walking fridge, Fuji has made the walking printer.

    dabitch
    29 Aug 2014 | 8:02 am
    Fuji has taken a note from the walk-in fridge commercial and Yo! Sushi's robot-bartender and made a walking printer. The robotic printer can walk around the office and deliver the print-outs to those who have ordered the job done. The printer has been designed for use in public spaces, with the idea that it'll keep documents secure when the printer comes to you. Adland:  adnews Read more about Forget the walking fridge, Fuji has made the walking printer. Add new comment
  • Truth - Unpaid Spokesperson / Celebrities - (2014) :30 (USA)

    dabitch
    28 Aug 2014 | 5:07 pm
    72andSunny and Truth took over the VMA's the other night, when many people in attendence were spotted with little orange Truth #finishit little X-es on the outfits or collars. What was that all about? Country:  United States Commercials:  PSA & Public Interest Read more about Truth - Unpaid Spokesperson / Celebrities - (2014) :30 (USA) Add new comment
  • Colossal Spark is a crowdsourcing Colossal Joke

    kidsleepy
    28 Aug 2014 | 2:38 pm
    Colossal Spark is a brand new crowdsourcing website for advertisers, and creatives alike. Now I know what you're thinking: Great, another exploitive site a la Victors and Spoils, where the partners make a boat load of money while enlisting thousands upon thousands of minions to work for free or next to free. I'll bet they're just waiting patiently to be bought out by a holding company, there by making even MORE money. But wait! It's totally not like that, you guys. Adland:  adnews Read more about Colossal Spark is a crowdsourcing Colossal Joke Add new comment
 
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    Osocio Weblog

  • Priority Seats for those who want to make friends

    Marc van Gurp
    28 Aug 2014 | 1:30 pm
    Public transport is not the best social environment you can think of. Staring, reading, silence, and nowadays playing with a smartphone is what most travelers do. In Brazil they came with a new kind of priority seats to break this daily routine. You could call it social intervention 2.0 IRL. These seats, marked with a label, are only available to people who wish to gain new experiences. For people who are ready for a new conversation. For help to start a conversation some suggestions are given on post-its. Author: Marc van Gurp
  • Homes without kitchens

    Reuben Turner
    28 Aug 2014 | 3:57 am
    Another example of commercial brands addressing social issues. Uncle Bens (rice) have launched this viral in the UK showing how important it is to keep passing our cooking skills on – or we risk our children growing up not knowing how.  More and more corporates are positioning themselves as tackling social issues not just selling product. But do they really believe it? And more importantly, do we? Author: Reuben Turner
  • A Systems Story in a new and accessible way

    Marc van Gurp
    21 Aug 2014 | 1:00 pm
    This seems off topic, it isn’t about a cause, person or organisation. It is about System Thinking, a concept for understanding and solving complex world problems, from climate change, to public health care, and beyond. Therefore it is very relevant for the world of social marketing. The problem is that system thinking itself is complex. This is why the team of BEE Environmental Communication decided to explain this very useful but quite technical concept in an easy-to-understand way. Illustrated with an universal example: love. BEE Research Manager Sarah Czunyi: “On six-sided…
  • Alzheimer’s patients as news editors

    Marc van Gurp
    21 Aug 2014 | 11:00 am
    This campaign from Macedonia is about the loss of short term memory known as the first symptom of Alzheimer’s disease. Alzheimer’s patients were asked what the latest news is they can remember. Agency Publicis collected these memories for the campaign from the Macedonian National Neurological Institute. On World’s Alzheimer’s day these memories were published in cooperation with the leading newspapers with front pages featuring news from the past. Also, the news on the TV stations were substituted with news from the past. The main message: “This is the latest news for people…
  • Can fundraising marketers recreate the #icebucketchallenge?

    21 Aug 2014 | 10:11 am
    Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw Justin Bieber do it. But as all internet fads do near their end, it now saturates my Facebook and Twitter feeds. In other words, it’s impossible to ignore. That’s great news for the ALS Association, who have seen a $30 million fundraising spike this summer. It’s also meant a great…
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    Greg Verdino's Marketing Blog

  • What You’ll Learn When You Learn To Code

    Greg Verdino
    21 Aug 2014 | 8:10 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Signs You Don’t Have a Strategy

    Greg Verdino
    14 Aug 2014 | 9:23 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Taking the Long View of Near-Term Change

    Greg Verdino
    22 Jul 2014 | 10:14 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Keynoting the 2014 IDEA E-Biz Forum

    Greg Verdino
    22 May 2014 | 12:37 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Technologies Changing the World

    Greg Verdino
    15 Apr 2014 | 1:42 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
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    Servant of Chaos

  • Twitter Kills More of Its Darlings-Tweet Analytics for All

    Gavin Heaton
    28 Aug 2014 | 6:38 am
    In writing, you must kill your darlings. – William Faulkner Ever since my first reading, I have loved William Faulkner. His genius leapt through the page to punch the reader in the throat. And while this quote about murdering your darlings – your favourites, your supporters, your most dearly treasured – can truly be attributed to him is doubtful. But when it comes to creativity, there is a certain dramatic logic to it. After all, it’s easy to learn to love something that you have struggled to bring to life. And for the reader, that struggle – in the reading – is also…
  • Why Do People Leave Jobs?

    Gavin Heaton
    26 Aug 2014 | 3:52 pm
    When I begin working with clients I work to understand what their ambassadors think about them. I look to their customers and suppliers to get a sense of what is working and what is not. But there is no better source of insight than a company’s employees. These are the people who are actively engaging and promoting the company every day. They are the face of the brand and are – in many instances – the custodian of customer experience. If an employee is having a bad day, your brand is likely to feel the impact. This infographic from Bamboo HR is based on interviews with over 1000…
  • Disruption from the Medieval to the Digital World

    Gavin Heaton
    24 Aug 2014 | 6:54 pm
    One of the most exciting and interesting projects I came across during my time working with IBM was the digitisation of the Vatican Library. A great humanist project, the Vatican Library was created during the Renaissance when books were literally hand crafted. Scribes, illuminators, binders and printers would work together to create objects that were as beautiful as the content. It was Nicholas V (1447-1455) who decided that the Latin, Greek and Hebrew manuscripts, which had grown from 350 to around 1,200 from his accession to the time of his death (March 24 1455), should be made available…
  • Candy Everybody Wants–Even Accountants

    Gavin Heaton
    21 Aug 2014 | 10:43 pm
    Let me start with a confession. Many years ago – a time lost in the mists – my first job was as an accountant. Actually, it was as a “trainee accountant” – I studied at night at worked by day. It was a hard slog – and it wasn’t a job that I loved. Eventually I ditched that work/study combo for the much more lucrative opportunity to make theatre and write under the auspices of a degree in the Arts (ahem). But I have always had a grudging affinity with accountants. But I will be honest – it’s a conservative profession. So when it comes to social media and branding, accounting…
  • Forget the Internet of Things. Think the “Internet of Me”

    Gavin Heaton
    21 Aug 2014 | 9:14 pm
    It’s easy to get excited about devices – about the latest, newest and shiniest phone, band, tablet or watch. It’s also cool to think about how internet enabling our other devices makes our lives better, more efficient or simpler. Internet enabled TVs for example, play in this space. Same with internet-connected refrigerators, light bulbs, or air conditioning. They come with cool names like Nest or Emberlight and sit under the ever expanding category of “internet of things”. And there is more. Way more. There are scales like Withings that connect to your home wifi to upload your…
 
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    Sparring Mind

  • Are You Cultivating Knowledge, or Just Consuming Information?

    Gregory Ciotti
    4 Aug 2014 | 9:43 pm
    Quality output demands quality input. As healthy food fuels the body, so does brain food fuel the mind. Garbage in, garbage out as they say. Amidst the “sky is falling” debates over how TV and the Internet are making us mindless drones, this is the real issue to keep in mind — we need to be cultivate more than we consume. It’s an important concept worthy of regular revisiting. To begin, let’s explore a theatrical look on what is at stake when we don’t take our information diet as seriously as our nutritional diet. Drowning in a Sea of Irrelevance Below is…
  • “Don’t Do Something You Might Regret”

    Gregory Ciotti
    19 Jun 2014 | 2:34 pm
    Regret is the worst emotion to base your decisions on. Regret is negative reinforcement. It is self-loathing and destructive. So why do we often parrot the advice of “Don’t do something you might regret?” On the surface, it seems a simple message that encourages caution, but it could be structured without the worry and pessimism. Why not say: “Do something you’ll be proud of.” Or “Do something you would respect someone else for doing.” This places emphasis on allowing your values to drive your choices, rather than letting anxiety control your actions. It is impossible…
  • Beethoven’s Surprisingly Simple Habit for Creative Breakthroughs

    Gregory Ciotti
    16 Jun 2014 | 2:29 am
    Creativity does not rest on eureka moments — it is a process, designed to consistently bring abstract ideas into the tangible world. For creatives, this emphasizes the importance of routines. Random bits of profound inspiration are few and fleeting; consistent work in your craft requires a sustainable way to develop good ideas into great ones. Recall the wise words from Chuck Close: “Amateurs sit and wait for inspiration, the rest of us just show up and go to work.” Perhaps one of the best ways to improve your own processes is to study the masters. Thanks to books like…
  • The Most Important Mindset for Long-term Success

    Gregory Ciotti
    2 Jun 2014 | 6:51 pm
    In all my time as a substitute teacher for elementary school, perhaps nothing out of the mouths of babes disappointed me as much as this: “But Mr. Greg, girls aren’t good at math like boys are.” From one of my favorite students no less. It was disheartening to hear. At such a young age, abilities in subjects like mathematics had already been defined as innate. It appears I’m not alone in my worry — psychologist Dr. Grant Halvorson has published excellent essays like The Trouble With Bright Girls, where she has addressed how this “fixed mindset”…
  • How Music Affects Your Productivity

    Gregory Ciotti
    20 May 2014 | 4:12 pm
    Music has a way of expressing that which cannot be put into words. It is for this reason (and many more) that music is regarded as one of the triumphs of human creativitybut does music itself help one to create? This is an important question to examine, because music has increasingly become apart of the modern-day work session. The soldiers of yore may have faced insurmountable odds to the sound of trumpets, but we desk jockeys are typically left to fend off our piling inboxes with nothing more than iTunes. With so much of our work now being done at computers, music has become an important…
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    Experience: The Blog

  • What Marketers CANNOT Learn From The #IceBucketChallenge

    Augie Ray
    22 Aug 2014 | 12:18 pm
    Credit: slgckgc via photopin ccI love internet memes, but I hate the way each one gets turned into fodder for advertising publications and agency bloggers to (try to) turn the event into a "teachable moment" for marketers. While a trend is hot, news sites and agencies strive to build more attention and traffic with a form of newsjacking, leveraging interest in a trending topic to create attention for themselves. Right now, this is happening with the Ice Bucket Challenge, with dozens of news, blog and LinkedIn posts telling marketers what they can learn from this meme. I do not agree…
  • New York Times Admits Its Native Advertising Violates FTC Rules

    Augie Ray
    15 Aug 2014 | 8:14 am
    Photo Credit: Me!Two weeks ago, John Oliver's bit on Native Advertising went viral--at least in marketing circles--but it was hardly the most disturbing thing to be published that week on the alarming and growing practice of sponsored content in mainstream media. While I enjoyed the humorous (and accurate) critique on Oliver's "Last Week Tonight," AdAge.com featured an even more troublesome item, entitled "New York Times Tones Down Labeling on Its Sponsored Posts."The New York Times, long considered a U.S. national "newspaper of record" due to its professional ethics and reporting…
  • The Innovation Imperative: Customer Loyalty Won't Save Your Company From the Collaborative Economy

    Augie Ray
    10 Aug 2014 | 12:44 pm
    “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”                                       ― Peter F. DruckerOne of the mistakes that successful companies make when faced with profound change in the business environment is to believe that their loyal customers will stay loyal, both to the brand and traditional business…
  • New (and Very Old) Consumer Attitudes Support Rapid Growth in the Collaborative Economy

    Augie Ray
    4 Aug 2014 | 6:51 am
    Many people assume that the sharing or collaborative economy is something new and innovative, and as a result, it is subject to caution and skepticism, but is this really the case? I often wonder if people considered today's burgeoning collaborative economy models in a historical context, might their caution and skepticism be lessened? Airbnb, LendingClub and Zipcar are new, but the collaborative economy is not; in fact, when considered in a historic context, it is not collective consumption that is new but the idea of private ownership and individual consumption that are quite recent…
  • Old, New, Newer and New Newer: The Past, Present and Future of the Collaborative Economy

    Augie Ray
    30 Jul 2014 | 10:11 am
    Tools like Facebook, Twitter, Yelp and Flickr have taught people the power of sharing more widely and have begun to alter attitudes about privacy. Today, you live more transparently and share more information than you ever would have been able (or willing) to in the past.Opinions, experiences, likes and dislikes that we used to share verbally to a handful of trusted friends and family today are captured, indexed and aggregated for all to see. The places you visit, the jobs you have held, the people you know, the food you eat, the teams you cheer, the hobbies you enjoy and the…
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    The Future Buzz

  • Six Measurement Practices PR Pros Can Borrow From Marketers

    Guest Author
    20 Aug 2014 | 11:53 am
    The following is a guest post from Future Buzz community member Heidi Sullivan.Way before “PR” or “marketing” came to be, humans were doing something both disciplines hold (or claim to hold) dear: telling stories. So if telling stories is core to what we do, – and it is, as we tell our brands’ or clients’ stories to improve awareness, reputation and, ultimately, the bottom line – why is it that PR pros seem to have such a hard time securing the budget to do just that?Two words (and I’ll give you a hint, I’ve already used them): the bottom line. OK, fine, that’s three…
  • Today’s Chinese Customer: Living at the Speed of Light

    Guest Author
    19 Aug 2014 | 8:40 am
    The following is a guest post from Future Buzz community member Ernie Diaz.Confusion reigns around the question of engaging today’s Chinese consumer. The question holds lucrative promise for those who can answer it, as China’s Internet economy is rivaling America’s in terms of scope, and eclipsing the West’s in terms of growth.Thus the classic marketing approach in China, taken by both native and foreign organizations, treats the Chinese as consumers first. The result has been the same media-saturated, mind-numbing environment we have in the West: jingles, neon logos, photo-shopped…
  • A New PR Resource For Search Visibility & Measurement

    Guest Author
    30 Jul 2014 | 1:49 pm
    The following is a guest post from Future Buzz community member Rebekah Iliff.In many ways, PR is still run the way it was in web 1.0: very very far behind the times. But we are making progress as more entrepreneurs and investors see PR as a wide-open opportunity – especially in terms of technological innovation.Beyond all of the various technologies that enable PR to streamline activities and take a more “programmatic” approach to campaigns, the PR role is shifting to include content marketing, social, native advertising, and in many cases SEO strategy. In other words, anything that…
  • HBO Doesn’t Get It, (Still) Forces Cable TV On Users For Streaming

    Adam Singer
    29 Jul 2014 | 9:57 am
    I really, really want to pay for HBO’s content. But I do not want cable TV. Or any ‘dumb pipe.’ I’ve written about this time and time again and having never paid for cable TV since moving out of my parent’s house in early 2000s I’m not being forced back into a world of subsidizing content I don’t want or can’t timeshift.So I was excited to see today’s news, that, as multiple media outlets reported, HBO is going “cable free.” Except they aren’t. And no media outlet got this story right. As reported by QZ in a story…
  • Soon Everyone Will Own A Smartphone

    Adam Singer
    8 Jul 2014 | 11:13 am
    I previously shared research on smartphone ownership that showed more than 50% of Americans own a smartphone. In that post I noted the day will come sooner rather than later that everyone has one: of all ages and demographics. The price is within reach for all and the improvements to your life are far too great to ignore.So I was pleased to see this research get published today showing that now 70% of Americans are using smartphones:As the laggards catch-up (this will happen very quickly: smartphones provide great benefits to even groups you wouldn’t expect, such as the elderly through…
 
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    Damn, I Wish I'd Thought of That!

  • Newsletter #1003: The “Blank Walls” Issue

    Andy Sernovitz
    28 Aug 2014 | 8:00 am
    [Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] So much amazing potential is in a blank wall. It can bring a community together, help you spread the word about your stuff, and help your customers feel at home — you just have to tap into it. Don’t believe us? Here are three examples from businesses both big and small: 1. Make it beautiful 2. Make it complimentary 3. Make it a conversation-starter 4. Check it out: Your World of Text 1.
  • You need a 14-year-old boy

    Andy Sernovitz
    27 Aug 2014 | 7:00 am
    Every so often companies get in trouble for an ad campaign that has some dirty double entendre. Sometimes they do it on purpose, but usually they miss it. Because mature professionals aren’t looking for crude sex references in everything. Maybe you need a teenager or frat guy to help avoid unintentional scandal or offence. A few examples: (Acronym)
  • Steal?

    Andy Sernovitz
    26 Aug 2014 | 7:00 am
    We have a new method for creating websites: We sort of steal things. It’s hard to come up with a perfect vision for a new site on a blank screen. So we have the entire team surfing for inspiration. We look at hundreds of sites and see what we love. A little of this color palate, that page structure, some of this navigation…  and we keep going until everyone says “THAT’S IT!” What we get is completely unlike any of the sites we’re inspired by, and it’s more of a mash-up. It’s uniquely ours, and it’s great.  Most important: We save months…
  • Hi! I’m back.

    Andy Sernovitz
    25 Aug 2014 | 7:00 am
    I haven’t written my daily blog posts in a few months, but I’m back, and plan to hit it regularly again. This is my biggest break since I started writing in 2001, and I’m glad I did it. I had a lot of deep strategic and marketing writing to do for the company, so I put blogging on hold. It was too much to try to keep all those ideas in my head while also thinking about great blog posts.  There’s a lesson for anyone who’s committed to long-term blogging (and blog excellence): Write when you love it, and write when you have something to say — not because you…
  • You might want to take a look at this

    Andy Sernovitz
    24 Aug 2014 | 7:00 am
    A real thing I found on eBay:
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    BE RELEVANT

  • Things to Consider When Collecting Data via Social Signup

    Tamara Gielen
    13 Aug 2014 | 8:53 am
    Dave Hendricks posted an interesting article on ClickZ titled "Owned Data, Paid Succes", in which he talks about the risks associated with using data gathering via social sign-in on your website. From the article: Bringing owned data into paid media channels - sometimes referred to as data-onboarding - will revolutionize marketing like nothing seen before the invention of the Internet. But if you do not have rights to use "your" data in third-party channels, you are going to miss out on a big piece of the next big thing in interactive marketing: CRM retargeting. You might ask, "How is my file…
  • The Upside and Downside of Gmail’s Native Unsubscribe Link

    Tamara Gielen
    8 Aug 2014 | 12:53 pm
    Gmail is making email marketers sweat again. In the last 12 months alone, the introduction of Tabs caused all-out panic, image caching recalibrated open rate baselines, and grid view caused rendering concerns. Now Gmail is following up with a partial rollout in March of a highly visible native unsubscribe link with a wider rollout, which they announced yesterday. Now any sender that includes the list-unsubscribe header in their emails will have Gmail’s native unsubscribe link show up next to their sender name when an email is opened, whereas previously the only senders who were able to…
  • My favorite reads of the past few weeks

    Tamara Gielen
    8 Aug 2014 | 12:29 pm
    A couple of articles I enjoyed reading recently: Email Benchmarks: Highest Open Rate in Years – Again! 39 Resources for Understanding the Science & Psychology Behind Great Marketing Email as a discovery tool? Try it, you'll like it! Landing Page Strategies that Serve Up Delicious Results What is marketing automation and why do you need it?  Inactive Email Addresses: To Mail, Not to Mail…or Something Else? What is DMARC and How Will it Affect Your Email Delivery? Yahoo! Mail bounces itself, or why using a webmail address is a bad idea Insights from MailChimp’s Send Time…
  • Some Interesting Email Marketing Stats

    Tamara Gielen
    7 Aug 2014 | 5:04 am
    I got an email from the folks over at Moosend this morning with some interesting and fun email marketing stats they pulled from their system and I thought you might find them interesting as well :-)
  • Data, Insights & Automation - the Holy Trinity of Effective Online Communications

    Tamara Gielen
    9 May 2014 | 4:02 am
    Yesterday I did a presentation on Data, Insights & Automation - the Holy Trinity of Effective Online Communications at the Conversion Day conference in Brussels. You can view a short snapshot of the presentation below.Next Tuesday (May 13, 2014) I'm doing a much broader presentation on the same topic at the Email Expo in Frankfurt. It promises to be a great conference with top-notch speakers, so don't miss it!  I'm driving to Frankfurt on Tuesday morning, so if you want to join me, let me know!
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    The FastSpring E-Commerce Blog

  • FastSpring Wins "Customer Service Department of the Year" Silver Stevie Award in 2014 International Business Awards

    FastSpring
    19 Aug 2014 | 10:54 am
    Santa Barbara, CA—August 13, 2014—FastSpring was named the winner of a Silver Stevie® Award in the Customer Service Department of the Year category in The 11th Annual International Business Awards today. The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The 2014 IBAs received entries from more than 60 nations and territories. More than 3,500 nominations from organizations of all sizes and in…
  • FastSpring Wins “Customer Service Department of the Year” Silver Stevie Award

    FastSpring
    25 Jun 2014 | 11:09 am
    Santa Barbara, CA– June 14, 2014 – FastSpring was presented with a Silver Stevie® Award in the Customer Service category in the 12th Annual American Business Awards in Chicago last night. The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. More than 3,300 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories.
  • SpringBoard Release Roundup: New Localization, Partner Reseller Stores, Support Articles

    FastSpring
    17 Jun 2014 | 1:03 pm
    Welcome to our new format for SpringBoard platform release notes. Each month, we will publish a summary of public-facing release features and functionality in an expanded format. This format includes a highlight of a specific feature – in this case, our Reseller Partner Store functionality to help clients easily scale up reseller operations – that we feel has yet to receive a spotlight in our documentation or marketing communications. Also included is a roundup of recent or revised support articles, so you can find fresh items of interest to your business in our knowledge base. Release…
  • Are You Distributing Digital Games Online? 5 Things Your E-commerce Platform Must Have To Maximize Your Profits

    FastSpring
    12 May 2014 | 7:00 am
    Distributing games online is no longer a novelty. In a recent survey by The NPD Group, 36 percent of the US population plays downloadable games. With 90% of digital downloads occurring on PCs and the advancing capabilities of gaming platforms, the frequency of downloading digital games online is increasing.* Plus, gamers are notoriously impulsive. As Liam Callahan, an analyst for NPD, points out, “Most digital players don’t plan their purchases. They simply purchase when they find something they like.” With the ability to download video games over the Internet getting easier everyday…
  • Improve Your Payment Success Rates by Asking these 3 Questions

    FastSpring
    5 May 2014 | 7:53 am
    If you’re a SaaS company, sell digital products online or run a subscription-based business, minimizing failed transactions is critical. The last thing you want your prospects to see is an error message like this: Payment failed. Please check your credit card information or contact your credit card company. Credit card processor returned error: Credit card payment failed. (Error Code: 91553B)… Unfortunately, after the first error message, many prospects won’t try again. If your prospects are experiencing failed transactions, chances are good you’re losing customers – and…
 
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    Marketing Technology Blog

  • Listening Isn’t Enough. Your Social Strategy Needs these 4 Elements for Success!

    Douglas Karr
    28 Aug 2014 | 1:11 pm
    Absolutely love the message here from South Africa’s premium retailer Woolworths. Digital Editor Sam Wilson discusses how Socialbakers‘ products, Analytics and Builder, enable her team to drive brand engagement and deliver powerful social insights to company executives. Woolworth’s strategy is beyond simply listening and responding via social media. There are 4 other elements mentioned by Sam that have helped them succeed, both externally and with their internal leadership. Analysis – access to slice and dice a large amount of data to monitor real performance on their…
  • How Trust and Online Purchase Behavior are Evolving

    Douglas Karr
    28 Aug 2014 | 9:31 am
    Within the last few years, online purchase behavior has changed significantly online. Having a trusted site continues to be a key issue involved in any transaction and so consumers tended to buy from only sites they could trust. That trust was indicated through third party certificates, online reviews, or even a local retail presence. As commerce continues to move online, though. 40% of Internet users globally – over a billion users – have made a purchase online. One key to trust can be the payment gateway. A trusted payment gateway like PayPal, where a consumer has recourse in a…
  • What Is Tag Management? A List of Enterprise Tag Management Systems

    Douglas Karr
    28 Aug 2014 | 7:26 am
    Some of the verbiage that people use in the industry can get confusing. If you’re talking about tagging with blogging, you probably mean selecting terms that are important to the article to tag it and make it easy to search for and find. Tag management is a totally different technology and solution. In my opinion, I think it’s poorly named… but it’s become the common term throughout the industry so we’ll explain it! What is Tag Management? Tagging a site is adding some script tags to the head, body or footer of a site. If you’re running multiple analytics…
  • Beware of Guest Posts

    Douglas Karr
    27 Aug 2014 | 10:24 am
    As you’re looking to develop content for your site, it’s always a challenge to keep up the desire for great content. You may be tempted to accept guest bloggers from time to time for your blog. Each and every day we get offers to pay for sponsored posts as well as requests for guest posts. We tested paid posts many moons ago and immediately stopped – I’d be surprised if we have any left that are public. The quality was always terrible, the content was never focused for our audience, and the goal was almost always to sell and never to provide value to our readers. Guest…
  • Why Digital Asset Management is a Critical Component in the Marketing Technology Ecosystem

    Jenn Lisak
    27 Aug 2014 | 9:51 am
    As marketers, we deal with a variety of tools and applications on a daily basis. From marketing automation to sales tracking to email marketing, we need these tools to do our jobs effectively and manage/track all of the different campaigns we’ve deployed. However, one piece of the marketing technology ecosystem that is sometimes overlooked is the way we manage our files, including media, images, text, video and more. Let’s face it; you can’t just have a folder on your computer to manage projects anymore. You need a central repository for your team to access and share the…
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    DetectiveMarketing.com

  • #polartalks: People care more, when they are connected

    Stefan Engeseth
    25 Aug 2014 | 1:35 am
    People care more, when they are connected. Johanna Olsson, R&D, Hyper Island. Quote from today’s lectuture at #polartalks
  • Top 10 most popular posts – Updated: 21 August 2014

    Stefan Engeseth
    21 Aug 2014 | 2:52 am
    1. Canva.com : Connecting the world of graphic design with Guy Kawasaki- new & fun startup 2. Today’s profitability is the danger for the future 3. An idea that can make LinkedIn the biggest company in the world 4. A shark as a Guest Professor 5. Onedifference.org: One brand that can change lives 6. Call to action: Find my viral idol 7. Why woman can rule Internet 8. Magic obsession with National Geographic photographer Paul Nicklen 9. ReebokONE makes sport grassroots grow 10. Defend your market
  • I wish my employees would get into more trouble

    Stefan Engeseth
    12 Aug 2014 | 1:26 am
    I wish my employees would get into more trouble, because it shows they are on the lookout for opportunities to improve themselves or company operations. Stephane Bourque, founder and CEO of Vancouver, British Columbia-based Incognito Software. Quote from article in Entrepreneur.com by Marcia Layton Turner. Thanks to Pam for sending this great article.
  • Watch Simon Anholts Tedtalk: Good is the new way of looking at the world

    Stefan Engeseth
    4 Aug 2014 | 1:17 am
    Over the years I had the honor to get to know Simon Anholt. I always got a sense that Simon got a IQ gift, that could have an effect on the world. After watching his amazing Tedtalk that got over one million views I understand that he is now making that good change that I believe he is here to contribute with. Watch Simon Anholts Tedtalk. In this speech is Simon elegantly pointing out: Good is the new way of looking at the world! Policy advisor Simon Anholt has dreamed up an unusual scale to get governments thinking outwardly: The Good Country Index. In a riveting and funny talk, he answers…
  • Today’s profitability is the danger for the future

    Stefan Engeseth
    28 Jul 2014 | 12:30 am
    Today’s profitability is the danger for the future. Vice President Ulf Peters, DetectiveMarketing.com  
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    PsyBlog

  • The Simple Mindset That Makes Everyone Happier, All Around The World

    Jeremy Dean
    29 Aug 2014 | 6:21 am
    Despite deep cultural differences between nations, there is one attitude that makes all humans happy. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: This is How Much Happier Therapy Makes You Than More Money 10 Simple Habits Proven to Make You Happier Power Up: The Performance Benefits of a Simple Mental Exercise 10 Ways To Be Happier at Work People Are Happier When They Do The Right Thing
  • The Irritating Reason That Overconfident People Get All The Breaks

    Jeremy Dean
    28 Aug 2014 | 7:02 am
    Why does society seem to reward those who are the most overconfident? Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: People Are More Moral in the Morning Similarities in Dopamine System Between Highly Creative People and Schizophrenics The Cheerleader Effect: Why People Appear Better-Looking in Groups Do Posh People Cheat More Than the Lower Classes? Arachnophobia: Why People Are Scared of Spiders
  • The Item of Clothing That Can Help People Feel Less Angry

    Jeremy Dean
    27 Aug 2014 | 6:37 am
    How to turn that frown upside down. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Powerful People Feel Taller Than They Really Are Want to Improve Your Attention? Wear a White Coat The Cheerleader Effect: Why People Appear Better-Looking in Groups How Many Basic Emotions Are There? Fewer Than Previously Thought Revealed: The Type of Music That Makes You Feel Most Powerful
  • Study Answers Age-Old Question: Do People Prefer The Good News or The Bad News First?

    Jeremy Dean
    26 Aug 2014 | 6:44 am
    If there's good news and bad news, which do you prefer to hear first and which should you give first? Many management handbooks and websites recommend the so-called 'bad news sandwich' strategy. News-givers should hand out some good news first, then the bad, then finish off with the good. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Still Thinking About Your Ex? Why It’s Bad News for Your Current Partner How Just One Night’s Poor Sleep Can Hurt a Relationship What Can…
  • A Strange Cure for Lack of Sleep

    Jeremy Dean
    25 Aug 2014 | 7:03 am
    Why your perception of how you slept last night is so important. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Why Some People Only Need Five Hours’ Sleep a Night Poor Sleep: 8 Hours With Interruptions As Bad As Only 4 Hours Offline Learning: How The Mind Learns During Sleep You Can Learn a New Language While You Sleep, Study Finds How Just One Night’s Poor Sleep Can Hurt a Relationship
 
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    Chris Houchens

  • you’re disappointing the kids

    Chris Houchens
    6 Aug 2014 | 7:41 am
    Last Friday, Barnes & Noble (tagline: We still sell books!) hosted a nationwide “Cool off with Olaf” event that was centered around the characters and songs in Disney’s Frozen. We went because someone in our house (not me) is a… Read more › The post you’re disappointing the kids appeared first on Chris Houchens.
  • social is a marketing tool, not a strategy

    Chris Houchens
    1 Jul 2014 | 4:00 pm
    I often make the analogy that social media marketing is like building your house on land that you don’t own. To be certain, social media marketing is an essential element in today’s marketing plans, but to put all the marketing… Read more › The post social is a marketing tool, not a strategy appeared first on Chris Houchens.
  • airquote marketing

    Chris Houchens
    13 Jun 2014 | 9:24 am
    Dear small business whose ad is featured in this photo… Firstly, you’re not “using” the right term for people to “like” your page on “Facebook”. I further “suggest” that you actually take a step back with your social marketing “strategy”… Read more › The post airquote marketing appeared first on Chris Houchens.
  • the takeaway is to annoy them

    Chris Houchens
    29 May 2014 | 5:23 pm
    This graphic popped up on my LinkedIn feed today. Many people were amen-ing and high-fiving the content in the post’s comments.  I suppose it backs up why I’m a horrible salesperson and why I dislike so many salespeople. Apparently, the… Read more › The post the takeaway is to annoy them appeared first on Chris Houchens.
  • are you a spammer?

    Chris Houchens
    25 Apr 2014 | 9:40 am
    People tend to think of spammers as shady dudes sending emails about questionable manhood pills and Nigerian fortunes, but there are lots of ‘legitimate’ business owners who are email spammers. It’s because of one of the primary marketing sins of… Read more › The post are you a spammer? appeared first on Chris Houchens.
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    The Accidental Product Manager

  • SAP’s US$125M Product Mistake At Avon

    drjim
    25 Aug 2014 | 2:00 am
    SAP product manager’s didn’t make Avon look goodImage Credit Product managers are responsible for solving the problems of their customers. This is a pretty simple idea to understand. However, when we don’t control the complete solution that our customer is trying to put into place, what level of responsibility does a product manager have? Over at Avon they just did one of these big projects and it has ended in failure. What did the SAP product manager do wrong? The Project Avon knew that they had a problem. Their order management software system was old and out-of-date. Avon…
  • It Takes A Team To Launch A Product

    drjim
    18 Aug 2014 | 2:00 am
    The success of a product may depend on how it gets launchedImage Credit Any time the company completes the creation of a new product, or a new version of an existing product, it’s time to launch the new offering. Hmm, now exactly how should we go about doing this? There’s nothing in the product development definition that tells us how to do it correctly. All too often the new product just gets “thrown out there” and we all keep our fingers crossed that it will be a success. It turns out that there is a much better way to launch a product that will boost your…
  • What Twitter Has To Teach Product Managers

    drjim
    11 Aug 2014 | 2:00 am
    Twitter has some important lessons for product managersImage Credit By now, everyone should know what Twitter is: the very popular Internet service that allows users to send messages that can be up 140 characters in length. Combine this with the ability to follow interesting people, resend what has been sent, and use #hashtags to identify interesting content and all of a sudden you have another one of those wildly successful Internet businesses. However, take a closer look at how Twitter operates and there just might be some lessons in all of this for product managers to learn from… How To…
  • 9 Ways To Deal With The Competition

    drjim
    4 Aug 2014 | 2:00 am
    Product managers need to know how to strike back when competition shows upImage Credit Product managers want their products to be successful. One big challenge that we all face is that the world is filled with competitors – companies that offer a product that solves the same customer problem that our product development definition solves. In order for our product to be successful, we’re going to have to find a way to deal with all of this competition. Step #1: Analyze Your Competition Before a product manager is ready to deal with the competitive threat to his or her product, you must…
  • 5 Ways For A Product Manager To Deal With New Competition

    drjim
    28 Jul 2014 | 2:00 am
    When new competition shows up, product managers need to know how to get aheadImage Credit Just when everything is going your way as a product manager, that’s exactly when something always seems to go wrong. One of the most common things that can happen is a new competitor shows up. Customers that you thought were a “sure thing”, now want to take a little bit more time to check out what new guy is offering. Your product and its product development definition are under attack. What is a product manager to do? 5 Ways To Handle New Competition When new competition to your…
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    SEAN TINER

  • 2015 Calendar

    Sean Tiner
    28 Aug 2014 | 4:14 pm
    Earlier this year, I ventured to Phuket, Thailand with my fiance. We had an incredible adventure, as we ventured to remote beaches, desolate bays and ancient pirate caves. Our eyes were opened to Thailand's rich and vast culture and landscapes.From our epic journey, I compiled the best photographs and placed them in this 2015 Calendar. Included in the calendar are beautiful images from Maya Beach, Pga Bay and the Phi Phi Islands.The 2015 Calendar is available on Amazon's kindle or electronic devices, such as an iPhone or iPad. It's free to borrow, if you are an Amazon prime member. To get…
  • How to Create an iPhone Application - Lessons from 430,000+ Downloads!

    Sean Tiner
    7 Aug 2014 | 1:00 am
    If you desire to learn how to create your own iPhone application and have little or no programming experience, then this blog post is for you!Background: A year and a half ago, I launched my first iPhone application, Parlay Calculator Pro. It was a rush to have my idea released to the public and see its initial response. I launched a calculator application, because I read online that calculators were easier for programmers to develop. I really don't have an interest in sport parlays, but after some initial research I realized that there were only 5 parlay applications at the time compared to…
  • #2 Best Selling Children's Book

    Sean Tiner
    24 Jul 2014 | 11:29 am
    The Adventures of Cee Lo The Duck, my first children's book, is climbing the charts! It's currently #2 on Amazon paid downloads for Children's Duck Books! The book encourages children to believe in themselves and embrace our differences.If you haven't already downloaded the book, here is a link to the Kindle page.Also, Nat Your Average Girl is running a giveaway contest this week for the book! Check it out.
  • The Best Children's Short Story

    Sean Tiner
    18 Jul 2014 | 1:41 pm
    This week, I published The Adventures of Cee Lo The Duck. It's a children's short story that features Cee Lo, features a young duck who is accidentally placed on a farm with chickens. Slowly, Cee Lo adjusts to life on a farm, but doesn’t feel he fits in. During a BIG twist, Cee Lo has to use his special talents –something all of the other chickens are afraid to do, to help save the farm! The kid’s story finds a balance between inspiring its readers and keeping children engaged. It teaches timeless lessons about fitting in, believing in oneself and accepting others for their unique and…
  • 2014 Mark Tiner Foundation Scholarship

    Sean Tiner
    3 Jul 2014 | 1:00 am
    2014 Mark Tiner Foundation Scholarship RecipientSome of you may not know, but my brother, Mark Tiner passed away 10 years ago. Shortly after he passed away, I organized some fundraisers to help create memorial scholarships in his honor. Each year a memorial scholarship and volleyball spirit award is awarded at Laguna Beach High School in his honor. Additionally, since 2006 a financial needs scholarship is awarded to a graduating high school senior from Orange County, CA. It’s a rewarding and bittersweet way to pay it forward and continue Mark’s name. Last month, My fiance and I presented…
 
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    Social media marketing

  • Boost your business with Google Plus Page – How Create Google+ Profile and Page

    9 Aug 2014 | 6:17 am
    Google Plus is a social networking site design and developed by Google Inc. Google+ is a similar social media site like Face book, Linkedin and Stumble Upon where user can share anything that he/she like. Google+ is the second largest social media site after Facebook. How to Create account on Google PlusSimplely with the help of Gmail account user can easily set up their Google+ account. With the help of G+ Guildlines user can easily complete their profile. After completing their profile you are ready to use Google+. Now you can search, share, and ask anything on G+.How to create Google+…
  • How to Use StumbleUpon – Secrete to Generate Traffic from Stumble Upon

    23 Mar 2014 | 4:51 am
    StumbleUpon is one the top social media website to find cool new websites, photos and videos from across the web. In simple word StumbleUpon is the best source to add new website or browse new stuff in the web.How to create account on StumbleUponLike other social media website user can well create their account on StumbleUpon with their email. User can also sign up with Facebook. After sign up select your interest and Start Stumbling. To effectively use StumbleUpon we need to install StumbleUpon toolbar.How to generate traffic form StumbleUponIt’s a very easy to generate traffic from…
  • Business Listing Sites For Australia

    18 Jan 2014 | 4:28 am
    List your website on quality website is the best way to enhance the reputation of your website, also it is the great way to increases your Search Result on Search Engine. Here is the list of Australian Business Listing sites having good page rank and good Alexa Rank.1)     http://www.theaustralianbusinessregister.com.au2)     http://mybusinessdirectory.net.au3)     http://www.local-listings.com.au4)     http://www.womenwise.com.au5)     http://biizsearch.com6)     http://www.knoxbusinessdirect.com.au7)    …
  • 34 Australian Classified ads site

    28 Oct 2013 | 11:23 am
    Classified ads are always play an important role to get rich traffic for business as well as local based. People easily buy and sell products, know about the local services and trades with these websites. More importantly these classified ads site I have share are fully free of cost.I am helping my other SEO Executive friends who do SEO for different-2 countries. Here is the list of Australian classified ads sites having good page rank and good Rlexa Rank.1)    http://locanto.com.au/2)    http://craigslist.com.au3)    http://www.truebuy.com.au/4)   …
  • Pinterest For Business

    7 Aug 2013 | 12:44 pm
    Pinterest is not a new topic, every one knows that how it use and help to grow up business. But if some one not familiar about pinterest and its use, then I think this post will help a lot. In this post I can tell you what is Pinterest and how it use personally and business purpose.Pinterest is the collection of thinks, images, items, products and web links throughout the web. Here we find every kind of new or old products, images etc.How we use Pinterest for BusinessPinterest is the best platform for business. Business owner's can generates million for visitor form pinterest. I can tell you…
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    Michael Myers Fan Club

  • Watching Scary Movies Is Exciting!

    admin
    1 Aug 2014 | 10:37 am
    If you are running out of things to do this summer perhaps you need to get started watching some scary movies. I remember back in the day when my husband would gather all the cousins and our daughter around him in the evenings after a family meal to tell them all a scary story. My daughter still talks about that to this day because it made a fond memory for her. She didn’t get too scared but a few of the kids got scared and screamed during these stories. If you have fond memories like that from your childhood then perhaps you would be interested in starting a tradition with your kids as…
  • Getting the Most Out of Your Next Horror Movie Marathon With Ecig Reviews

    admin
    17 May 2014 | 4:52 am
    There’s something about horror movie marathons that just seem to improve the overall quality of life. They help you unwind and truly escape the stress and anxieties that have plagued you all week. The next time you feel the need for a horror movie marathon, there are a few things you can do to make the experience even more enjoyable. Put in Extra Time in the Gym Before the Marathon – Knowing that you’ve already sweated off extra calories means you will be able to enjoy all of your favorite horror movie treats. You won’t believe how much better buttered popcorn, ice cream, and…
  • 3 Scariest Horror Movies of All Times

    admin
    24 Feb 2014 | 8:52 am
    If you are like me then you really enjoy a good scary movie. There is just something special about finding a movie that can really bring you to the edge of your seat and scare the lights out of you. There are many movies that attempt to do this but there are very few that actually succeed. Hollywood has recently started making more horror movies and they are starting to do a better job of making the movies scary and more realistic. However until they are able to consistently put out a good product, I am going to be forced to re-watch the older movies that actually have a great story to tell.
  • Top 5 Scary Movies Of All Time

    admin
    2 Dec 2013 | 5:10 pm
    Scary movies are not new and they are not always good. Some of the most awful movies are horror flicks. However there are a few that have been able to capture the hearts and minds of the audience. The following list will highlight the 5 scariest movies of all time. Understand that these movies are not universally loved. 5. The Conjuring This film is based on real life events. This movie depicts the real life possession of a home and a woman. The movie deals with demons and evil spirits. It is a very scary movie simply because it is real. 4. The Amityville Horror Again, this is another film…
  • Ideas to Help You Use Wine for the Perfect Halloween Party

    admin
    2 Oct 2013 | 12:02 pm
    Halloween parties are a little better when you have wine. They’re better yet when that wine somehow fits the Halloween feel. There are some things you can do to get your adult beverage feeling a bit more holiday appropriate. Read the labels. Some wine companies have done a great job of creating holiday themed wines. Local winery’s will often be the first to start doing this. There is also a brand called Vampire Wines that’s very spooky. Can’t find a bottle that has an appropriately Halloween name/feel, not a problem, turn to your computer and create some of your own labels and stick…
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    connect.icrossing.co.uk

  • The viewable impression

    Lauretta Wood
    15 Aug 2014 | 4:50 am
    Viewability is widely becoming a hot topic within display advertising. ComScore released figures from their 2013 real-world digital campaign, stating that, ‘on average 54% of display ads are not seen’, suggesting that display advertising is not having the desired effect on users that it should, consequently wasting media spend on impressions that have actually not even been seen. Howeverviewability provides marketers with a mean of buying ads in a much more efficient and reliable way, optimising ad spend and maximising campaign performance. The IAB defines a viewable impression as, ‘50…
  • Yet another list of really useful SEO plugins and bookmarklets

    Mike Fawcett
    7 Aug 2014 | 6:18 am
    So, like an impatient teenager shivering in the queue outside a full club, iCrossing sees an opportunity and quietly slips past the bouncer to join the heaving mass of sweat-sodden socialites gyrating on the dance floor. “I’m finally in the club” it thinks to itself, a club restricted to those who’ve published a “top seo-plugins” article. That’s right, we’re finally doing it! Anyway, tenuous metaphors aside, here’s a brief list of my most used SEO plug-ins and bookmarklets, along with a couple of productivity tools I find useful. As a Chrome user, it’s admittedly a little…
  • Keeping paid social advertising social

    Joe Webster
    31 Jul 2014 | 8:32 am
    Social media platforms such as Facebook and Twitter provide a wealth of targeting options and ad formats for advertisers, with a captive and highly engaged audience. However, beyond the targeting what can be done to ensure maximum engagement? The simple answer; keep it social! Too many brands fall into the trap of viewing these outlets as simply another platform for posting their ads, often re-purposing creative imagery from display and print advertising to serve as images in their audience’s newsfeeds. There’s nothing wrong with this, and if the aim of your campaign is purely brand…
  • ‘Subscribe is the new shop.’ – Are subscription business models taking over?

    Alex Shilton
    17 Jul 2014 | 5:20 am
    There was once a time when subscriptions and magazines were an established and monogamous pair. But now, the subscription plague is quickly spreading between industries. The modern day consumer wants on-going, easy access to their everyday products and commodities. As such, the one-time purchase may not be as appealing anymore, but instead, a flexible service that can last a lifetime may be. A subscription service could be anything from the perks of your Amazon Prime, to a monthly visit from your window cleaner. A subscription is a type of billing option, which charges an account on an…
  • Personal development at iCrossing – aiming to be a learning organisation

    Sharna Waid
    9 Jul 2014 | 3:05 am
    There has been a lot of talk over the past few years about the digital skills gap in marketing.  Econsultancy released a report in May 2014 (skills of the modern marketer) about how marketers need to be more technically adept and data focused, but most importantly it reveals how traditional soft skills like empathy, collaboration and lateral thinking are as important as ever – if not more so. In light of this, Rachel Collier, Chief Talent Officer at iCrossing discusses why personal development is such a vital ingredient of a digital marketing agency and how iCrossing has encouraged people…
 
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    Jim's Marketing Blog

  • You don’t launch a successful blog. You build it.

    Jim Connolly
    29 Aug 2014 | 1:56 am
    Katie found this out 9 months ago, when she invested almost $8000 on the design and launch of her new business blog. The blog is still floundering and Katie emailed me, to ask if I thought she should relaunch it. Here’s my answer. I also share how to build an extremely successful blog or newsletter, based on what is proven to work. The razzmatazz is just the starting pistol I attended a wedding some years ago, which cost a fortune. Just to give you an idea of the scale I’m talking about, they hired Earth Wind and Fire to play for the guests! Sadly, the marriage lasted less than a…
  • What happened next?

    Jim Connolly
    28 Aug 2014 | 1:40 am
    Business is full of contradictions. Why do accountants, smart people who really understand business, tend to use the least efficient business model, selling their time for money? Why do designers, supposedly highly creative thinkers, tend to work from similar looking offices, with white paint on the walls and Mac’s on every desk? Why do marketing consultants, who understand the importance of standing out, offer an almost identical range of services? What do you think would happen, if… What do you think would happen, if an accountant developed an innovative business model that…
  • Are you building a tribe or writing drive-by content?

    Jim Connolly
    27 Aug 2014 | 12:02 am
    Many people who write blogs, newsletters, email marketing, etc, think they are growing a tribe or community, when in fact, they are doing the opposite. Allow me to explain. Content marketing… and buckets The problem with trying to fill a bucket, which has a big hole in the bottom, is that the water flows out just as fast as it flows in. It’s a never ending task, unless you get a new bucket or fix the hole. Most Content Marketing, including that written by many so-called experts, is based around the idea of treating your content marketing, like a bucket with a hole. It’s…
  • A remarkable lesson from Steve Jobs and Malcolm Gladwell

    Jim Connolly
    25 Aug 2014 | 5:21 am
    Today, let’s look at one of the key factors in building a remarkable, profitable business. Your business and doing it your way Malcolm Gladwell was once asked how to write a best selling book. His answer was as follows: “The moment you write a book hoping it will be a best seller, your chances of it becoming a best seller go downhill. [...] You write the book you would want to read.” Gladwell went on to explain that Steve Jobs never brought a product to market, because he thought the marketplace wanted it. Think about that for a moment: Gladwell writes books that he would…
  • What everybody ought to know about business success

    Jim Connolly
    24 Aug 2014 | 6:01 am
    There are 2 ways to build a business. One route works and one doesn’t. I’m going to show you both and suggest how to make sure your business succeeds! This works The business owners who achieve meaningful success are the ones who keep on keeping on. They feel the fear and do it anyway. They strive to be remarkable, knowing the alternative is to be ignored. They give it their best shot and when life knocks them down, they get back up… every time. They know that you only grow by stretching and you can’t stretch without leaving your comfort zone. This doesn’t The…
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    @AskJamieTurner

  • Hopefully, Your Competitors Don’t Know This Secret About Mobile

    JamieTurner
    28 Aug 2014 | 3:36 pm
    There’s an amazing fact about mobile advertising that many businesspeople either don’t know or refuse to acknowledge. It’s something that’s been reported in some trade publications, but for reasons not widely understood, many brands are ignoring the data and sticking with their traditional marketing campaigns instead. The data is something Chuck Moxley and I will be discussing in-depth in an advanced-level mobile advertising webinar we’re conducting on Thursday, September 18th at 2:00 pm Eastern Time. We’ll be going into some really sophisticated topics…
  • The 5 Most Important Metrics in an SMS Campaign

    Devna Thapliyal
    26 Aug 2014 | 1:31 pm
    When it comes to marketing, you can hardly get more direct than SMS. Once your business manages to gather SMS subscribers, you have instant access to an unprecedented form of communication that allows you to send anything straight to a personal device (within reasonable limits). However, if you don’t have a proper handle on how to measure the success of your campaign, you can’t improve on your technique. ROI is generally quite high with SMS marketing, as sending texts is inexpensive, direct, and the chances of it being read are extremely high (sometimes as much as 95%). Almost…
  • How to Advertise on Snapchat

    JamieTurner
    24 Aug 2014 | 6:47 pm
    Are you interested in learning how to advertise on Snapchat? Not long go, we uploaded a post to the 60 Second Marketer blog called The Definitive Guide to Marketing with Snapchat. It proved to be a popular post and provided some early tips on how to leverage Snapchat for marketing. A lot has happened since that post went live several months ago. For starters, according to this article in Mashable, research indicates that Snapchat is more popular among college-age students than Facebook is. According to the study, 70% of college students surveyed used Snapchat at least once a day.
  • Should You Connect Your Social Media Accounts for Automatic Posting?

    Samantha Gale
    21 Aug 2014 | 5:00 pm
    If you’re like most people, you’ve discovered that social media can be a huge time sucker. Between Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, and countless other niche or secondary platforms, it can be so time consuming to distribute quality content across every channel. Platforms try to make it easier for you. Twitter has a Facebook plugin, Facebook has a Twitter plugin, Pinterest can share to multiple channels, etc. But are these really the most effective way to publish your content in an efficient way? When you’re trying to streamline your marketing program due to…
  • 5 Essential Things You Need to Know About Mobile (Don’t Miss #3)

    JamieTurner
    20 Aug 2014 | 3:42 pm
    Not long ago, 60 Second Communications ran a mobile display campaign for an international hotel chain that used behavioral as well as geo-locational targeting to capture likely prospects inside their hotels. The technique we used took two mobile targeting techniques — behavioral as well as geo-locational  — and incorporated them into one seamless campaign. The graphic below sheds some light on what we did. That leads us to the first of five essential things you need to know about mobile marketing. 1. The Targeting Capabilities in Mobile Advertising Are Game-Changing Imagine if we…
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    Think customers: The 1to1 Blog

  • USTA Enhances the Fan Experience with Analytics

    Judith Aquino
    28 Aug 2014 | 6:18 am
    When John Isner serves the ball, it zooms across the net at an average speed of 140 miles per hour, making his serve the fastest among the top seeded players at this year's US Open. Serena Williams claims the title for fastest serve on the women's side, clocking in at 122 miles per hour. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • 'Share a Coke' Campaign Quenches Consumers' Thirst for Nostalgia

    Anna Papachristos
    26 Aug 2014 | 9:00 pm
    Over the years, many have come to associate Coca-Cola with adorable polar bears. Every Christmas, they slip and slide across the North Pole while guzzling their favorite soda. But, as the brand breaks free from this holiday affiliation, its summertime 'Share a Coke' campaign has made an indelible mark on the way consumers perceive the product and its values. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Hoffman's Hot Seat: Simplifying and Enhancing the Customer and Agent Experience

    Tom Hoffman
    26 Aug 2014 | 2:34 am
    1to1 Media's Tom Hoffman catches up with Jeff Foley, Director of Product Marketing at Pegasystems, regarding steps that can be taken to simplify and improve the customer experience as well as the agent experience in support interactions, including placing relevant customer data in the hands of agents. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • The Ice Bucket Challenge's 7 Marketing Lessons

    Mila D'Antonio
    25 Aug 2014 | 6:45 am
    Unless you've been living in a dark hole for the past month, you've heard of the "The Ice Bucket Challenge" and are likely one of the millions of people who've uploaded an ice bucket video to social media. The challenge, which involves dumping a bucket of icey water over one's head in an effort to raise awareness for the ALS Association, has morphed into a pop culture phenomenon of the summer, particularly in the United States. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Video Recap: Day Two of Forrester's Customer Experience Forum East 2014

    Guest Blogger: Harley Manning
    22 Aug 2014 | 9:57 am
    Last week I blogged a video recap of day one of Forrester's Customer Experience Forum East, 2014. I had originally planned that post to cover both days of the forum, which has grown to become Forrester's largest event in our 30+ year history. But at some point I realized that there was just too much material to cram into a single post. Which led, inevitably, to this post with my video recap of day two. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
 
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    Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image

  • Be A Designer Of Something

    Mitch Joel
    29 Aug 2014 | 5:53 am
    Some people don't think that they are creative. I don't agree. I believe that everyone is creative in their own way. Some people don't think that they're job is all that creative. I don't agree. I believe that every job requires different layers of creativity. When this point of conversation and contention comes up (and trust me, it's a conversation that I find myself having more often than you might suspect), it can be hard to convince someone that what they do, in their work hours, demands some level of creativity. The challenge, of course, is that creativity is the output. The output of…
  • Breaking Through To The YouTube Culture

    Mitch Joel
    28 Aug 2014 | 5:46 pm
    Brands are struggling to understand YouTube. It's a mystery to most brands why some videos work and other don't. There are videos that breakthrough and achieve viral success (the kind of action that then gets picked up and amplified by traditional media) and then there's everyone else. For the most part, brands participate in YouTube by creating pre-roll and post-roll ads (essentially TV commercials that are played before or after a YouTube video is viewed). The introduction of this ad format was met with mixed emotions by YouTube viewers. Since then, YouTube has introduced TrueView (that…
  • A Twitch In Time

    Mitch Joel
    28 Aug 2014 | 8:36 am
    Admit it, you had no idea what Twitch was until Amazon bought it for one billion dollars, right? And suddenly, I'm watching two guys do something in Minecraft, and I have no idea what they're doing because they're speaking Norwegian (and, I wouldn't have even known what language they were speaking, if it weren't for Google Translate). People are into it. I can't even follow the chat box on the right side of the screen, because it's moving too fast. That's it, I am officially out of loop. I have suddenly traipsed into the world of the uncool... those who simply don't know what's happening.
  • Amazon Plus Advertising Equals A Danger To Google

    Mitch Joel
    25 Aug 2014 | 7:02 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • The Efficiency Of Brands

    Mitch Joel
    24 Aug 2014 | 5:59 am
     Episode #424 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #424 of Six Pixels Of Separation - The Twist Image Podcast. I was in Silicon Valley last month doing some work with Google. I arrived a day early and spent an afternoon in Palo Alto with Jeremiah Owyang. While he's been on the podcast before to talk about his new business, Crowd Companies, it felt like the perfect timing to reconnect and see just how well brands are working in the collaborative economy. Will hotels be competitive in a world of Airbnb? Will…
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    Marketing Ideas You Can Copy

  • 9 Ideas for a Creative LinkedIn Premium Profile Header

    Katherine Drotos
    19 Aug 2014 | 4:15 am
    The trend of using visual in social media, presentations and everywhere has gone viral and for good reason. Every social media expert recommends using visuals, lots of it. I’ve yet to hear a single person advise against using visual especially when you consider some convincing stats. Research from 3M Corporation has found that people process images 60,000x faster and recall them six times better than words according to Matt Siltala. David Hyerle’s research has found that 80 to 90 percent of the information sent to the brain is visual. LinkedIn got the message loud and clear as one of the…
  • Best 5 Blog Posts: Elevator Pitches

    Katherine Drotos
    9 Aug 2014 | 4:15 am
    Whether or not they happen in an elevator, a quick pitch on the fly is a reality of your business. It may be to a prospective client, a possible hire, a potential employer, or a desired partner, and you never know who you may bump into at the coffee shop. Having your pitch (or rather, pitches) ready to go at a moment’s notice can make those encounters successful. Here are our top 5 favorite posts: 10 Tips for a Winning Elevator Pitch from Business News Daily Give the Perfect Elevator Pitch from Inc. How to Give a Great Elevator Pitch About Your Business from Bates Communications How to…
  • LinkedIn for VPs of Sales: Enhance Your Profile

    Katherine Drotos
    29 Jul 2014 | 4:15 am
    LinkedIn has become a valuable social selling tool for sales people. While VPs of sales typically don’t do the selling, you represent the company. Furthermore, clients and prospects will do a search online to learn more about you and your company before they connect. Your VP of sales LinkedIn profile is most likely to appear at the top of the search results. While you may not control what digital property of yours appears at the top of search results, you can control what your LinkedIn profile says about you. Take this opportunity to use these tips to improve your VP of sales LinkedIn…
  • Best 5 Blog Posts: Social Selling

    Katherine Drotos
    26 Jul 2014 | 4:15 am
    Social media is far more than a distraction or even a networking tool. Your network may be one of the most valuable resources you have, and it’s time to dive into the realm of social selling (if you haven’t already!). Odds are you’ve been doing social selling for some time, even if you haven’t realized it. Harnessing social media to reach out, share your expertise, and touch your prospects is a phenomenal method of marketing and nurturing. Here are our top 5 blog posts on social selling: Social Selling: Step Up Your Game Social Selling: 1 Big Idea to be 38x More…
  • Best 5 Blog Posts: Traditional Sales Funnel vs. the Customer Decision Journey

    Katherine Drotos
    19 Jul 2014 | 4:15 am
    “Is the traditional sales funnel dead? Is it obselete? Is there even a structure to follow anymore?” The old sales funnel may not be recognizable, but there’s still a framework for marketers and salespeople to use as a guide. It is important to understand that the thought process a potential customer goes through is no longer one directional and linear, but rather a web of potentiality. To start off, here is a useful tool we’ve found: The Customer Journey to Online Purchase And here are our pick for top 5 posts on the subject: You Can’t Own Your Customers’…
 
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    Curiously Persistent

  • We Love the Internet 2014/35: The Average explorer edition

    Simon Kendrick
    29 Aug 2014 | 1:44 am
    Part 1: For the day job Things to think about: How the No campaign’s ad backfired on Twitter Should Twitter, Facebook and Google Executives be the Arbiters of What We See and Read? Why sport needs randomness In defence of tablets Apparel is next Reference points: Average explorer – what happens when multiple images of the same thing are merged together 24 People Who Have Clearly Never Met A Young Person In Their Life – youth marketing fails Gartner’s 2014 hype cycle – cloud computing and NFC are in the trough of disillusionment ISIS as Start-Up: Explosive Growth, Highly Disruptive,…
  • We Love the Internet 2014/34: The Geep edition

    Simon Kendrick
    22 Aug 2014 | 1:38 am
    Part 1: For the day job Things to think about: Why don’t we have a standalone HBO Go? – because linear TV remains popular (and profitable) How Amazon built a TV studio that’s finally challenging Netflix – interesting how a company moving into TV has a completely different culture and expectations How Apple Uses Picasso To Teach Employees About Product Design How Harry Potter has influenced the political values of the Millennial generation – culture can have a long-term impact on youth figuring out who they are How Spotify could utilise its data HelloFlo wins views; Dollar Shave…
  • We Love the Internet 2014/33: The Facial fitness edition

    Simon Kendrick
    15 Aug 2014 | 1:49 am
    Part 1: For the day job Things to think about: How HBO is moulding its little sister channel into a top competitor That Time I Tried to Figure Out How Teenagers Use Twitter Netflix – friend or foe? – a perspective from BARB Distribution matters more than content In defence of passwords “Men in Blazers” football analysts move from a website to NBC Is Buzzfeed a tech company? Reference points: Ofcom’s tech savviness test Control a robot in the Tate after dark Designers graphically represent awful client feedback Stock photos that don’t suck How One Company Figured Out How Many…
  • We Love the Internet 2014/32: The Beyoncelogues edition

    Simon Kendrick
    8 Aug 2014 | 1:48 am
    Part 1: For the day job Things to think about: Everyone on the Internet does Venn diagrams wrong – though I do like this one Bob Lefsetz on music “facts” Facebook and OKCupid are the latest iterations in the architecture of psychological manipulation The growing redundancy of sports commentary Reference points: Marketing that marketers love Official case studies from Facebook, Twitter, Instagram and more Meet Fortune’s 2014 Big Data All-Stars Ten trend truths – scroll to the bottom for them 12 things I learnt from our developer’s blog about building Ampp3d Take selfies. Get…
  • We Love the Internet 2014/31: The Whoa, if true edition

    Simon Kendrick
    1 Aug 2014 | 4:36 am
    Part 1: For the day job   Things to think about: The quiet BI revolution BCG have revisited several of their classic theories, such as the Boston Box Can Reddit grow up? The Generation Raised on Touchscreens Will Forever Alter Tech Design The secret of Minecraft People, not data – designing experiences with audience empathy We experiment on human beings – OK Cupid responds to the Facebook experiment   Reference points: A brief history of “Whoa, if true” Reddit 101 –What is Reddit, really? Innovation celebration – the trends of 2014 to date 50 examples of awesome UX (link…
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    Marklives.com

  • MagLove: The art of busy magazine covers

    MediaSlutZA
    28 Aug 2014 | 8:24 pm
    by MediaSlut (@MediaSlut) My choice of the best international magazine covers in MagLove this week: Boston Esquire Time Out New York Best of VOLO Shukanjosei 週刊女性 INTERNATIONAL Boston, September 2014 The bitten pencil. The epitome of stress to me, especially while at school, when I used my trusty Staedtler HB pencil for exams! The link between ‘school’ and ‘stress’ has been captured perfectly in this cover. Esquire, September 2014 Yes, the cover is busy (a lot going on!), but its execution is successful, with the overall look and feel reminding me of something nautical and…
  • Heroes & Zeros: RMB & Energizer — best & worst brands of the week

    Simone Puterman
    28 Aug 2014 | 8:12 pm
    Andy Rice (@ricecommaandy) talks about his best and worst brands of the week — Rand Merchant Bank and Energizer — with Jenny Crwys-Williams (@jcwLIFE) during The Ad Feature on Talk Radio 702 (@Radio702). Find out why these feature in this week’s Heroes & Zeros webisode by watching below:   For a fresh look at the world of advertising, Jenny Crwys-Williams of 702 Talk Radio chats to advertising critic Andy Rice on The Ad Feature, every Wednesday 2.30pm — 3pm. The filmed Heroes & Zeroes will appear on MarkLives every Friday morning as a webisode. — MarkLives’ round-up…
  • #Top40TVratings: Schuster does it again!

    Simone Puterman
    28 Aug 2014 | 2:07 am
    by SAARF & MarkLives (@marklives) Leon Schuster has done it again, coming in at no. 4 on both our SAARF/MarkLives #Top40TVratings national and DStv charts with “Mr Bones 2: Back to the Past” on SABC 1 during the week of 18-24 August 2014! A collaboration between the South African Audience Research Foundation (SAARF) and MarkLives, this SAARF/MarkLives #Top40TVratings column is a weekly roundup of South Africa’s TV audience viewership. It reveals the best-watched shows of the week before, where it ran and how many South Africans tuned in to watch. We offer two tables, the…
  • Beyond Borders: Nigeria’s airport advertising a ‘bridge too far’

    Simone Puterman
    27 Aug 2014 | 8:31 pm
    by Craig Page-Lee (@cpl_ignite) We know outdoor media on the rest of the continent is highly effective when packaged in the right combinations for the hundreds of millions of African consumers. Unfortunately, there are instances where unsuspecting advertisers are seriously overcharged for out-of-home (OOH) media. Rate cards vary significantly from region to region, and the media platforms may even appear erratic, unstructured and cluttered at times. A multitude of levies and other duties The powers that be (government and outdoor-industry regulatory bodies) have very quickly understood the…
  • Shelf Life: Exclusive Books switches branding, focus

    Simone Puterman
    27 Aug 2014 | 8:03 pm
    Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Exclusive Books turns the page with Switch USN unveils new packaging, and a new Addis product to mop up any mess A new chapter for Exclusive Books Following upon the sale of Exclusive Books a year ago to a consortium led by Global Capital in partnership with Benjamin Trisk, Mark Barnes and Simon Sussman, the iconic brand last week launched its new identity, interior and exterior store branding, plus the new in-store coffee-shop brand, the “EB. Café”. The stated vision for the book…
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    Technology & Marketing Law Blog

  • Online Marketplaces Facilitating Gun Sales Don’t Kill People. People Kill People (Forbes Cross-Post)

    Eric Goldman
    27 Aug 2014 | 9:06 am
    We’re seeing increasing attempts to hold online marketplaces responsible for illegal user transactions on their site. A recent federal appellate ruling rejected one such lawsuit involving an online gun marketplace transaction that led to a murder. What Happened After his romantic overtures were spurned, Demetry Smirnov shot and murdered Jitka Vesel. For this crime, Smirnov was sentenced to life in prison. Smirnov acquired the murder weapon via Armslist, a website that runs classified ads for guns. Through Armslist, Smirnov found the gun seller, Ladera. Ladera’s gun sale to Smirnov…
  • Judge Koh Dismisses the Bulk of the Yahoo Email Scanning Class Action

    Venkat Balasubramani
    26 Aug 2014 | 12:51 pm
    Plaintiffs are non-Yahoo email users who sent messages to Yahoo users. They allege that Yahoo’s email scans violate federal and state wiretapping laws and invade their privacy. ECPA: This claim alleges that Yahoo “intercepts” the emails. ECPA is subject to two exemptions as relevant here. First, it’s a one-party consent statute; the consent of one of the parties is a defense. Second, interception must occur through a device, and the definition of device excludes the equipment used to transmit the message when used in its ordinary course. Yahoo argued that there’s no…
  • It’s Not Possible To Steal Facebook ‘Likes’–Mattocks v. BET

    Venkat Balasubramani
    22 Aug 2014 | 7:50 am
    In 2008, Plaintiff Stacey Mattocks developed an (initially unofficial) Facebook page focusing on “The Game,” a television series initially aired on CW and later acquired by BET. In 2010, BET contacted Mattocks and hired her as a part-time worker, paying her $30 per hour. Her duties included maintaining the aforementioned Facebook page. After BET hired Mattocks, it turned the Facebook page into an official one by displaying logos and trademarks, and it encouraged viewers to like the page. Mattocks was the main content contributor to the page, but other BET employees contributed on occasion…
  • Primer on European Union’s Right To Be Forgotten (Excerpt from My Internet Law Casebook) + Bonus Linkwrap

    Eric Goldman
    21 Aug 2014 | 11:10 am
    Photo credit: “An eraser from a pencil is starting to erase the word data” // ShutterStockI haven’t yet written about the ECJ Right to Be Forgotten ruling directly, though I’ve already referenced it on the blog a few times. The ruling itself came out during a business trip when I was tied up, so I missed the initial news cycle and the voluminous number of articles on the topic. Since then, I simply haven’t had a chance to organize my thoughts cohesively. As part of updating my Internet Law casebook, I finally put something together. Although I don’t…
  • New Copyright Office Compendium Discussion About Designating Sec. 512 Agents

    Eric Goldman
    20 Aug 2014 | 9:50 am
    The Copyright Office has released a pretty nifty document called the Compendium of U.S. Copyright Office Practices, Third Edition. The second edition was written 30 years ago, so it’s about time we got a new edition! I thought the document overall was a concise and readable distillation of copyright law, and I expect to use it as a handy reference frequently. I encourage you to check it out. Below, I excerpted the Compendium’s discussion about designating an agent for 512(c)(3) takedown notices. This looked OK to me, but I figured it would be helpful to get multiple eyeballs on…
 
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Analytics For All, Facebook Doubles Up, Google Speaks Your Language

    Ben Brausen
    29 Aug 2014 | 3:45 am
    Marketers’ Perceptions of Real-Time Marketing [Infographic] - Some 88% of marketers say real-time marketing is important to 2014, according to a recent survey by Evergage. The company surveyed 100+ marketers across 18 countries to find out what they think about real-time marketing in 2014. MarketingProfs Bing’s Image Search Widget Lets You Embed Image Results On Your Web Site - Bing has a new feature that allows you to embed images from a Bing Image Search query as a collage or slideshow directly on your web pages. This is called the Bing Image Widget and you specify what type of…
  • Interview with Content Curation and Marketing Software Guru Pawan Deshpande of Curata

    Lee Odden
    28 Aug 2014 | 8:42 am
    In the world of content marketing, curation plays an instrumental role for companies that want to become a single source destination for industry news and information related to their area of expertise. Interest in curation has grown significantly and to meet demand, a number of software companies have emerged. Curata is one of the leaders in the content curation and content marketing software space, lead by Pawan Deshpande. As the founder and CEO of Curata, Pawan is responsible for the company’s vision, management and advanced development initiatives. His work at Curata has been…
  • Infographic: Achieve Real Content Marketing ROI – 10 Tips from CMI, Dell, Kraft Foods, Curata, NewsCred

    Lee Odden
    27 Aug 2014 | 4:05 am
    Understand Why Before ROI with Content Marketing The rush towards the content marketing bandwagon can seem as chaotic and nonsensical as most of the adventures of Alice in Wonderland. There are Cheshire Cats offering ambiguous advice and Red Queen business managers demanding results now or, “off with their heads!” There is no satisfaction from investing in creating more content if the purpose (or porpoise) is not clear. This is why “the why” of content marketing is so important.  Joe Pulizzi makes this quite clear with his recommendations in the Content Marketing…
  • Integrating Search, Social Media and Email Marketing – @Shoutlet Webinar Recap

    Lee Odden
    26 Aug 2014 | 8:58 am
    It’s a good thing we had a team of marketing “silo busters” present for a recent webinar hosted by Shoutlet.  Not only did this triple threat of marketers help break down the barriers between SEO, social media marketing, content marketing and email marketing, but we shined a spotlight on how to integrate. Why is integration between search, social and email important? Simple, it works. It works for customers and what works for customers, works for reaching your marketing goals. The most basic of marketers have some understanding of how their customers discover information…
  • How to Show Real ROI for Your Content Marketing eBook

    Lee Odden
    25 Aug 2014 | 4:42 am
    We must hold ourselves accountable to higher level KPIs so we can stop fighting for our discipline and start fighting for more budget. Julie Fleischer @jfly The most elusive of white rabbits in the content marketing world seems to be the question of how to best measure ROI. According to a study by CMI and MarketingProfs, over 50% of marketers are investing more budget in content marketing and the most effective marketers spend more than double than the least effective marketers. While budgets are moving in the right direction, measuring ROI still has some progress to make. According to…
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    Mindshare Strategy

  • Flat Hierarchy

    Eric Mann
    27 Aug 2014 | 8:00 am
    I stole an organizational idea from a mentor of mine in college. She was the director of my department when I worked with the university, and had a unique way to approach decision making. Unfortunately, I didn’t understand that approach until much later in my academic career. When I first started as a Resident Assistant, I was a few levels removed from seeing how policy changes were made and how decisions about the department came about. I wasn’t invited to direct meetings, but instead learned of new policies, changes, and major decisions through my supervisors. More unpopular…
  • Context-free Cold-Calling is Dangerous

    Eric Mann
    22 Aug 2014 | 8:00 am
    When I began my career in marketing, one of my first responsibilities was calling study participants. Luckily for me, these were rarely cold-calls: We prepared a list of vetted study participants ahead of time with the help of the client. Cold-calling is when you call a lead out of the blue and either ask them for questions or try to make a sales pitch. It’s rarely effective as the callee likely has no idea who you are, why you’re calling, and often is too busy for a call at the time you make it anyway. I frequently get cold-called from an affiliate of my old web host trying to…
  • Above and Beyond

    Eric Mann
    20 Aug 2014 | 8:00 am
    In a world where even luxury goods are treated as commodities, finding a way to distinguish your enterprise from others is vital to success. Unfortunately, few business truly recognize how to distinguish themselves and instead try to compete based on features that can easily be reproduced. Big-box retailers try to compete on inventory space. Coffee shops try to compete on ambiance – seating, lighting, and mood music. Burger joints try to compete on customization and price. Cell phone manufacturers try to compete on screen size, camera resolution, and software features. None of these are…
  • Three words can make or break your reputation

    Eric Mann
    15 Aug 2014 | 8:00 am
    It was early July, but for some reason it was still cool, a bit foggy, and threatening to rain. We were all sitting on the deck under a big green tarp, dressed haphazardly in Columbia and Carhartt since our uniforms wouldn’t be in until the weekend. At 7am, no one wanted to be up let alone sitting on a deck in the cold weather. But it was worth it. “If I ever hear these three words out of your mouth, you will be on thin ice. I’ll be honest in telling you it could jeopardize your chances of being rehired next season. Not my job Whatever question someone asks, whether…
  • What Are Your Skills Worth?

    Eric Mann
    13 Aug 2014 | 8:00 am
    A couple of recent blog posts have got me thinking about teams and internal valuation lately. When I started in the tech world, I had no idea how to value my skills. In a fit of desperation, I took a salaried position that paid barely above minimum wage because I thought it was all I deserved. Thankfully, an incredibly honest company came along and offered me more than twice what I was making to change positions – “still, this isn’t what you’re worth, but it’s a step in the right direction.” When I started freelancing, I charged what I felt was the most…
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  • Man decides to venture into 'window to hell'

    29 Aug 2014 | 9:40 am
    Man decides to venture into 'window to hell' Wikimedia CommonsOne daring storm chaser descended over 1,300 feet into this crater to stand near a volcano in the South Pacific. Photos and video you won't believeMore to seeThis is what peace looks likeFind out the speed of light at home
  • Details of Foley's alleged torture method surface

    29 Aug 2014 | 9:40 am
    Details of Foley's alleged torture method surfaceAPSlain U.S. journalist James Foley was reportedly among four Westerners kidnapped by the insurgents who faced the torture, sources say.Method also used by CIAMore headlinesIn first, memorial open on 9/11 nightEx-beauty queen runs off with crown
  • Abercrombie forced to make embarrassing change

    29 Aug 2014 | 9:40 am
    Abercrombie forced to make embarrassing changeAlamyAs sales tank, the company has to make a pretty big tweak.What's being stripped off clothes In other newsLegendary WWF star hospitalizedNetwork hit with grave charge
  • Putin to Russian rebels: Release Ukraine soldiers

    29 Aug 2014 | 9:40 am
    Putin to Russian rebels: Release Ukraine soldiersAPPutin has called on insurgents to open a humanitarian corridor in a statement after Ukraine accused Russia of entering its territory.Response from leader of strongholdMore headlinesOil tanker goes dark off Tx. coastNo charges in gun range shooting
  • Britain takes a drastic step in combating ISIL

    29 Aug 2014 | 9:40 am
    Britain takes a drastic step in combating ISILReutersIn response to a 'likely attack' by Islamic extremists, British PM David Cameron announced a series of new security measures on Friday.Controversial move concerning someMore in the newsJihadists kill captured soldiersFour Iraqi soldiers killed in clashes
 
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    Chief Marketing Technologist

  • The revolution will not be advertised: HubSpot files for $100 million IPO

    Scott Brinker
    27 Aug 2014 | 4:18 am
    This week, HubSpot filed for a $100 million IPO. As a “marketing technology” story, that’s remarkable enough at face value. There have been only a handful of pure martech companies that have made it from a start-up dream to a publicly-traded company. It’s an extraordinary accomplishment in a crowded space. Their IPO will provide further evidence that this space is maturing — and will secure HubSpot’s position as one of the major marketing platforms in it. In an industry renown for hyper M&A activity, it’s refreshing to have a company make it to IPO…
  • 5 things that amazed and inspired me at #MarTech

    Scott Brinker
    24 Aug 2014 | 11:51 am
    Wow. Where do I begin? The inaugural MarTech conference that took place last week was, at least for me, nothing short of an extraordinary experience. I am so immensely grateful to all of the speakers, sponsors, producers, advisors, and — above all — attendees who came together for two special days to celebrate the epic collision of the two worlds of marketing and technology. Thank you! But, wow, my head is still spinning. From the moment our first speaker — Mayur Gupta, the global head of marketing technology & innovation at Kimberly-Clark — hit the stage on Tuesday morning…
  • The inaugural #MarTech begins, wish you were here…

    Scott Brinker
    19 Aug 2014 | 6:26 am
    As this post goes live, the inaugural MarTech conference will have started. About 400 of you are here at this sold out event — and let me say, I am thrilled to be here with you. For the rest of you, I wish you were here — and I’d like to share with you my opening remarks for the event, marking this milestone in our emerging profession. I started this blog over six years ago, just as a labor of love. As a software entrepreneur building products for marketers, I was fascinated by how technology was changing the marketing department — the kinds of work it did, the kinds of people who…
  • What does a marketing technologist actually look like?

    Scott Brinker
    18 Aug 2014 | 6:40 am
    To paraphrase Forrest Gump, “Marketing technologists are as marketing technologists do.” Or maybe that would be Forrester Gump? (Or Gartner Gump?) Pardon the slightly silly intro. I’m a little giddy here on the eve of the inaugural MarTech conference. Whether you’re coming to MarTech or not, here’s an opportunity to participate in a crowdsourcing exercise for our community that will help us shed more light on the emerging profession of “marketing technologists” — and be entered in a drawing for one of three brand-new iPad Minis. Click here to take…
  • Modern marketing is for underdogs and innovators — and marketing technologists

    Scott Brinker
    14 Aug 2014 | 5:32 pm
    This has been a banner year for marketing technology — and marketing technologists — being recognized as an integral part of modern marketing. Featured articles in the Financial Times and Harvard Business Review, both true mainstream business publications. The launch of the MarTech conference, taking place in Boston next week, which has completely sold out. And I’d now add the publication of a new book, The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success, by Paul Roetzer. In many ways, The Marketing Performance Blueprint fits the…
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    FUEL LINES

  • Ad Agencies: An Inforgraphic On the History of Social Advertising

    Michael Gass
    22 Aug 2014 | 9:40 am
    In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients.My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created. This was only a short 2 years after YouTube, 3 years after the launch of Facebook, and 4 years after LinkedIn was founded.It’s hard to believe that social media didn’t really exist just a decade ago. It has…
  • Content Marketing: Ad Agencies Should Resist the Urge to be self-promotional

    Michael Gass
    12 Aug 2014 | 1:58 pm
    Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way. It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise.According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior executives said that content was a significant driver in their buying decisions. With the rise of content marketing, agencies have jumped on-board creating articles, infographics, photos and videos. But, few are finding new business success.  One of the primary…
  • Ad Agency Owners Will Hate This Book But Prospective Clients Will Love It

    Michael Gass
    1 Aug 2014 | 2:34 pm
    You may not be a fan of Jordan Zimmerman, but you will miss a lot of valuable lessons about new business if you neglect him.I volunteered to read and write a review of Zimmerman’s book, Leading Fearlessly. After I read it, my first thought was, agency owners are going to hate this book. They’ll never read it.  But, they’re going to be missing some great information that will help them increase their own new business.Because of his book, I have a greater appreciation for Zimmerman. I’ll even admit that I’ve become a huge fan. In all of my years in advertising, working…
  • The Best Time to Post, Pin and Tweet for Ad Agency New Business

    Michael Gass
    11 Jul 2014 | 11:50 am
    Timing is critical when it comes to engaging with your social media audience.To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times.Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines. I was able to do it by researching the prime social media times within the key markets I was targeting here in the US and also overseas. I maintain an active social…
  • The Role of Content for Ad Agency New Business

    Michael Gass
    10 Jul 2014 | 10:44 am
    There is a higher degree of trust from prospects when they are reading content from credible, third-party experts.The ability to easily access information from a variety of online sources has fundamentally changed the way prospects research advertising, digital, media and PR agencies and, ultimately, is how they choose their marketing partner(s). Instead of chasing business, it’s now more important to be found. This makes content an integral part of your new business. program.There are some important insights to be learned about the effectiveness of content marketing from a…
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    Kneale Mann | Leadership

  • Questions for All Leaders

    Kneale Mann
    27 Aug 2014 | 2:13 pm
    • Do you spend dedicated time helping your team?• Do you provide the same care to your team as you do to your customers?• Do you have a strong sense of your people?• Is each member of your team working the majority of their time on strengths?• Do you truly care about your team and their personal development?• Is there encouragement for people to grow and try new things?How many are on your priority list? __________________________________________________________________Kneale Mann | Leadership and management consultant helping leaders, teams, and companies get clear on their goals…
  • Ready Set Go!

    Kneale Mann
    21 Aug 2014 | 7:11 am
    I've gone through some significant changes in my life this year and I was talking about them with a colleague recently which got us going deep on what stops us from moving where we want to go. For some reason, we often become our biggest hurdle. It also appears most people I know find it difficult to ask for help. It reminded me of Manuel de los Santos.__________________________________________________________________Kneale Mann | Leadership and management consultant helping leaders, teams, and companies get clear on their goals and results. Manuel de los Santos
  • Stream of Subconsciousness

    Kneale Mann
    16 Aug 2014 | 5:54 pm
    What will they think? Think then do. Do what you love. Love what you do. Do not listen to negative people. People are more important than services or products. Products don't make the person. Personal growth is a daily event. Eventually you will find your passion. Passion is no ordinary word.Words can heal and hurt, it's our choice. Choices can be the difference. Differences are necessary for a successful team. Teamwork is at the core of successful business. Business is about people. People should give more than receive. Receiving help is a sign of strength. Strengthen your focus. Focus on…
  • Is Money the Object?

    Kneale Mann
    12 Aug 2014 | 3:47 am
    A large portion of the planet measures profits over people. To some, what you make, what kind of car you drive, how much money you have in your investment portfolio has become more important than embracing relationships and experiences.I was recalling a situation with a client a few weeks back with regards to compensation. She is doing very well in her current role and from all evidence it appears she’s being groomed for a big promotion. She is a sharp, talented, authentic leader, but she’s stuck on the number on the bottom of the page. It’s Not the PaycheckWe talked about her new role…
  • Calling All Humans

    Kneale Mann
    6 Aug 2014 | 4:14 am
    The human experience is a buffet. We love, we lose, we overcome, and we try and figure out this unexplained occurrence called life. Ze Frank wants to know the answer to a simple question.Are you human? __________________________________________________________________Kneale Mann | Leadership and management consultant helping leaders, teams, and companies get clear on their goals and results. Ze Frank | TED
 
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    The Fresh Peel // Ripe Brand Strategy. Juicy Insights and Trends.

  • IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel

    Chris Wilson
    20 Aug 2014 | 10:17 am
    IKEA probably isn’t a brand that you think of when you think of extreme or edgy when it comes to advertising, but their latest campaign exactly that. The brand teamed up with hypnotist Justin Tranz to hypnotize young couples and then guide them through a journey into their future. The whole thing is entertaining and well… a little weird. You’ll have to watch it for yourself and let us know what you think! And be sure to lookout for yoga instructor George the next time you are in IKEA.
  • Interview with 46 Rules of Genius Author Marty Neumeier

    Chris Wilson
    9 Aug 2014 | 7:55 am
    Marty Neumeier’s professional goal is to bridge the distance between business and design. As an advocate for creative thinking and innovation, Marty has published a must-read collection of quick read “white-board” books on branding, creativity and innovation, starting in 2003 with The Brand Gap, followed by Zag, and then The Designful Company. In 2013, Marty published Metaskills: Five Talents for the Robotic Age, which departed from the quick-read format, diving deeply into the future of workplace creativity. Marty’s latest book, 46 Rules of Genius was written as…
  • Simple Steps to Make Branding Work for You

    AC
    10 Jul 2014 | 8:29 pm
    Marketing and branding products goes beyond just creating a clever slogan and a few good ads for print and web. What many startups tend to forget is that branding is a big part of the deal as well. Perhaps this is because these new companies do not really understand the branding concept. Here are a few simple steps to making branding work for you: Create a Lasting and Compelling Logo Naming the company or products goes a long way, and so does the logo that’s attached to it. You want the logo to be memorable, yet also leave a lasting impression on the memory of anyone who sees it. Some…
  • Selecting the Right E-commerce Plug-in For Your WordPress Site

    AC
    1 May 2014 | 5:31 am
    Having your own website is a dream come true. You like WordPress and because it’s cheap, you’ve used it to set up your website. The entire process was simple and easy and your website is ready to go in under a week. You are happy with how it looks and how fast the website loads and its appearance. You can finally upload your products for sale and you can’t wait to see how much business you can make. But wait, before all this happens, don’t you have to select an ecommerce plug-in for your WordPress site? Yes, You Do Need an Ecommerce Plug-in The website Web-savvy-marketing states that…
  • Is All Press Good Press? Making Reporters Fall in Love with Your Startup

    Ivan Serrano
    20 Mar 2014 | 7:40 pm
    In the world of small business marketing, consumers tend choose one product over another solely because of how recognizable a brand is. While an off-brand product will usually be less expensive, many would rather spend the extra cents (or dollars) for a better known product. So how can you get your own brand to stand up to the competition? It’ll take much more than a bold logo and pretty packaging, as building a brand is essentially developing an identity– one that is not like anyone else’s. In order for a brand to succeed, you need to convey experience, engage with your customers,…
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    iMediaConnection Blog

  • Drive Your Social Selling Via 140 Character Social Listening

    Tara Meehan
    27 Aug 2014 | 9:43 pm
    Some of the best tweets are the ones you don’t send. Think about it. Think about how you currently use Twitter. To this day, I mainly use the Blue Birdie to listen to reactions to trends happening in entertainment. For instance, Twitter shines like no other social network during an awards show. As soon as Nicki Minaj had her dress malfunction at the VMAs, I was checking out the hashtags. For Twitter haters, this has been a consistent reason to attack it; to point out bad spelling or trivial idiocy and those criticisms certainly have their place. But when used properly, especially in this…
  • Navigating the Shift From TV to Mobile

    Dan Wittmers
    27 Aug 2014 | 10:45 am
    Until recently, traditional TV players had brushed off the notion that digital will have a heavy impact on their business or market share. Honestly who could blame them, considering the platform continues to grow (even today), but the mistake in this thinking was not taking the shift in technology or viewer behaviors into account. The heavy up-tick in digital video options along with the introduction of smartphones and tablets has given consumers something they never had before with traditional television – a choice! YouTube alone boasts nearly 1 billion unique visitors to their site…
  • The art of in-app video ads (part 2 of 5): Conquering latency

    Daniel Kang
    27 Aug 2014 | 10:00 am
    Mobile video ads are one of the most powerful ways to engage users. The average click-through-rate of mobile video campaigns increased by 265.7 percent in 2013 and the share of tablet and mobile video plays soared by 74 percent. Mobile video ad spend is expected to increase by 82.1 percent in 2014. Video watchers have been trained by TV to expect a seamless transition from content to ads. A large body of research shows that users have no tolerance for low quality videos. University of Massachusetts Professor Ramesh Sitaraman published a study titled “Video Stream Quality Impacts Viewer…
  • Instagram = Engagement… For Now

    Tom Edwards
    27 Aug 2014 | 8:20 am
    A lot of industry attention has been directed at the recent Facebook shift to reach and frequency and the relevance of engagement on social platforms. The key areas of emphasis from Facebook is so much content is being generated that it is not possible to consume 15,000 potential stories so Facebook's edge rank algorithm allows for ~300 to show in the news feed. The impact for brands was to rethink their owned & paid strategy approach on the platform. The shift impacted the ability for brands to create reach through engagement on Facebook which had been a viable strategy. There are still…
  • Jumping to Conclusions on the Ice Bucket Challenge

    Tom Hespos
    27 Aug 2014 | 6:38 am
    If you were going to jump to a conclusion that a fundraising meme is stupid, everything about the ALS Ice Bucket Challenge would have made that easy. Outwardly, it seemed ham-handed in its approach to raising money to combat Amyotrophic Lateral Sclerosis (ALS).  People urged one another to pour buckets of ice water over their heads in order to avoid donating to ALSA.org, and making videos of it seemed to be something that just about everybody online had an urge to do.  When sized up as a strategic marketing tactic, the Challenge appeared to be working against itself. That wasn't the only…
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    Blog - Ganador

  • How do you like living under THIS regime?

    Dennis Price
    26 Aug 2014 | 4:10 pm
    Pop-quiz: Can you name the Regime I describe below?There is complete control over communications network where every person using it can be identified within minutes down to the exact location.Every piece of communication is archived and is accessible in perpetuity, and the State has access to it at any time. (Anything you say can and will be used against you.)There is no privacy.There is a cadre of hundreds of thousands of people who freely volunteer their time and resources to assist the regime to monitor all communications made by citizens.Anyone who is deemed to make an inappropriate…
  • The answers to the Retail IQ quiz

    Dennis Price
    24 Aug 2014 | 1:21 pm
    Here are the answers to THIS QUIZ.1.     AVERAGE INVENTORY AT RETAIL2.      FIRST/PRIME MARGIN3.      OPEN TO BUY4.      UNIVERSAL PRODUCT CODE5.      FAST MOVING CONSUMER GOODS 6.      DIRECT PRODUCT PROFITABILITY7.      ASSETS8.      NEWSAGENT9.      # of TRANSACTIONS 10.   MERCHANDISE (COST OF GOODS)11.   The cycle of 4 week, 5 week, 4 week months of a…
  • Do you know your Retail IQ?

    Dennis Price
    24 Aug 2014 | 1:19 pm
    I thought it may be fun to do a quiz. It does not really test IQ, and it is not a predictor of success. It simply shows how familiar you are with some of the mechanics and jargon of retailing.Stockturn is defined by dividing Net Sales by _____Buying Margin is the equivalent term for ______Complete the following Acronyms: OTBComplete the following Acronyms: UPCComplete the following Acronyms: FMCGComplete the following Acronyms: DPPWould you categorise Lay Byes as Assets or Liabilities?Does Pharmacy, Newsagency or DDS typically have the lowest GP%?The Average Sale is calculated by dividing…
  • Starting young (Friday Funny)

    Dennis Price
    21 Aug 2014 | 2:50 pm
    Ignore the typo, and focus on the sentiment...
  • Why you can’t have what you want (in life and in business)

    Dennis Price
    20 Aug 2014 | 8:02 pm
    You can’t have what you want because what you want can’t be had.And the reason why you don’t understand what can’t be had (and what can) is because you don’t understand systems thinking.Let’s consider this on a personal level first, and then apply to business.You can’t ‘faith’ but you can ‘believe’.You can’t ‘happiness’ but you can ‘appreciate the moment’ You can’t ‘wisdom’ but you can ‘choose wisely’ You can’t ‘winner’ but you can ‘try hard’But let’s start at the beginning.In the world of systems thinking, it is a matter of…
 
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    FOLDEN eMarketing Blog

  • Link Building, is it still important and which Strategies exist?

    FOLDEN.INFO
    13 Aug 2014 | 8:50 am
    Link Building is one of the most important and popular task of search engine optimization. But is link building still that important or have the numerous updates of search engine algorithms to avoid search engine spam changed the business? This question is answered by a survey of marketers. In general, yes. This statement mirrors the […]
  • W3C launched Initiative on Social Media Standards

    FOLDEN.INFO
    13 Aug 2014 | 8:25 am
    The W3C has launched a further initiative regarding the interoperability of social web applications. To get further information visit the announcement of the launch: W3C Launches Push for Social Web Application Interoperability. FOLDEN.INFO Directory Sources: Internet Standards – Social Media Information
  • Google Authorship and SEO

    FOLDEN.INFO
    3 Jul 2014 | 3:28 pm
    Have you already recognized that author profile images disappeared on Goolge search results? Google announced this in June and the global rollout already happened. The reason has been some kind of spamming with SEO savvy people using this feature, which led to higher click through rates. Opposed to the great performance there has not been […]
  • Big Data Infographic gives comprehensive Overview

    FOLDEN.INFO
    25 Jun 2014 | 8:43 am
    KD Nuggets, a data mining source, pointed to an infographic about big data. It is really comprehensive and defines many terms as well as technologies and market leaders. Furthermore it names questions to ask, if a big data solution is needed. You may read the brief aricle or access the infographic directly by this link: […]
  • Business Networks become Content Destinations

    FOLDEN.INFO
    18 Jun 2014 | 10:23 am
    LinkedIn itself has published a study stating that content sharing on its business network increases dramatically. The motivation to do so is in accordance with the idea of content marketing, to improve the reputation. But LinkedIn at the same time becomes a primary source of content to “content revolutionaries”. Regarding the general behavior of internet […]
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    Blog - Digital Jungle

  • What you should do for Penguin 3.0

    25 Aug 2014 | 11:04 pm
    Recently, there has been a lot of people online speculating about the Penguin Update 3.0. It has been more than 10 months since the last Penguin algorithm change was released, and now it seems like it’s on the horizon. The question is,…
  • Content marketing in China: Your Questions Answered

    13 Aug 2014 | 7:56 pm
    Branded content is a relatively new form of advertising. Brands create targeted content so they can attract consumers to their website. This approach entails a mix of entertainment and advertising that provides a unique identity to a brand. Unlike the…
  • How to put Your Social Media Into the Fast Lane

    7 Aug 2014 | 6:34 pm
    In the early naughties China had 4 million cars for 1.3 billion Chinese people. Fourteen years on and China has become the world’s largest automobile market. Chinese people love cars, be it talking about cars or showing off their cars.…
  • Insights: How Chinese Perceive Foreign Brands

    4 Aug 2014 | 9:55 pm
    Every marketer will tell you to adapt your strategy to the market you are targeting to be able the break into it effectively. When it comes to China, there isa great amount of differences, which make this market truly different…
  • Why Develop a Mobile-Optimized Website

    22 Jul 2014 | 11:02 pm
      In June 2010, about 420 million of Chinese people were using the Internet making China the biggest Internet market in the World. It perhaps is a little simplistic to say but many Chinese consumers went straight from using the…
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    Logo Design Blog

  • Why your brand identity needs professional logo maker

    Ben Johnson
    18 Aug 2014 | 5:05 am
    Your brand logo represents your entire brand and marketing collateral. Without a professional, unique and creative face there is no chance that your brand appeals and attracts your customers, regardless of the fact that you have invested heavily in the advertisements. Your brand logo is the classification and explanation of your business concept. Act professionally  [ Read More ]
  • Free logo generator: the major cause for a poor brand identity

    Ben Johnson
    15 Aug 2014 | 6:20 am
    Designing brand logos is a serious job because it gives your business recognition, identity and a face. You seriously don’t want to mess with your brand face because this way you easily lose your customers and don’t get any competitive edge in the market.  You can make things go out of your hands yourself by  [ Read More ]
  • Christmas a holiday for everyone to enjoy!

    Ben Johnson
    12 Dec 2013 | 11:24 pm
    Christmas is right around the corner and right after Christmas we have New Year waiting for us, December is the month of holiday, family reunion, friend’s reunions, family time, relaxation etc. It is also the time when most of the businesses have their profits at the peak with maximum sales and sale out.  It is  [ Read More ]
  • Your Company’s Logo Design and Website Design are your most worthy internet marketing tools

    Ben Johnson
    29 Nov 2013 | 3:03 am
    The first building block for designing the face of any new brand is its logo. To make it simpler it’s a little symbol or sign that carries a lot of meaning and weight of the company. These visual design symbols are very important because they are the most effective tools that allow others to distinguish  [ Read More ]
  • The Countdown to Black Friday BEGINS!

    Ben Johnson
    20 Nov 2013 | 3:10 am
    Have you planned anything for Black Friday yet? Black Friday is a crazy cool day on the internet it’s a treat for web marketers, where they can interact with all their customers by giving discounts and earning them too!  It is just like Super Bowl, so cool that it get discussed everywhere and creates a  [ Read More ]
 
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • We are still the best customer service provider- GTBank’s Team

    yinkaolaito
    5 Aug 2014 | 5:56 am
    In our previous posts, especially this, we did mention some of the initial outstanding pioneering works GTBANK digital media team introduced into Banking industry in Nigeria. It was based on this we asked the question if the bank is losing its grip. We also examined the impact of the last weekend’ s approach in the […]
  • Online crisis: 5 things you must guard against, case study of GTBank Nigeria

    yinkaolaito
    2 Aug 2014 | 1:33 pm
    Crisis time is not usually the best of time for anyone. Not to talk of a front line brand whose name is already a household name. During crisis time, emotions may reign supreme over the voice of reason if we do allow. Many communication experts who had been there can attest to this. That is […]
  • Banks in Nigeria: has GTBank lost it?

    yinkaolaito
    1 Aug 2014 | 12:34 pm
    Guaranty Trust Bank is one of the leading  new generation Banks in Nigeria. With efficient and highly professional staff when it started operations. It has pioneered many of the modern changes in Nigeria’s  banking industry in Nigeria. One remembers with nostalgic feeling the leading role it played in the digital media use among the banks […]
  • Dangers of intern as digital Manager: A case study of US Embassy in Ghana

    yinkaolaito
    31 Jul 2014 | 4:45 am
    Twitter has been and will continue to be a versatile communication tool for any forward looking organization. Its ability to be used as ongoing briefing, communication tool with  immediate feedback has been one of its major benefit. More importantly, an organization can reach Millions of people within seconds than any other forms of media tool. […]
  • Public relations implication of selling half truth- Case Studies

    yinkaolaito
    28 Jul 2014 | 12:25 pm
    Our world is filled with dog eats dog lifestyle and attitude. Every day we see people who turn around to speak evil of their close friends just because of little misunderstanding for now. Many forget that a little misunderstanding or hurt today may not carry same weight tomorrow. When we consider law of time perspective, […]
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    Rocky FU

  • Win Customers by Targeting the Decision Journey on Multiple Channels

    Rocky FP
    20 Aug 2014 | 5:00 am
    This is going to sound crazy, but… from the moment I first set eyes on you I haven’t been able to stop thinking about you. —Leigh Fallon, Carrier of the Mark Whether or not you believe in love at first sight, you can never rely your business’ success on that for your customers. To win over your target audience and get them to finally open their wallet, you must understand the journey they go through before they “fall in love” with you. That journey is the customer decision journey to purchase. When you develop your digital marketing strategies, it’s…
  • 3 Tips to Increase Retail Sales with Mobile

    Rocky FP
    15 May 2014 | 5:05 am
    I spoke last week at WTM Vision Shanghai conference and one retail store owner shared his concern that mobile may compete with and hurt his off-line retail business. People are more comfortable shopping on mobile. Take China mobile market for example, the total mobile shopping transactions in the first quarter has an increase of 207% compared to the same period in the previous year. But, mobile may not necessarily hurt offline retail business. According to a recent Gallup survey, there are more people shopping more because of mobile technology than those who shop less. 19% admit they now shop…
  • How Chinese Communicates Digitally

    Rocky FP
    20 Mar 2014 | 7:38 am
    Facebook, Twitter and WhatsApp are the most popular digital communication tools nowadays; but, not in China. So how does 618 million China internet users communicate? This post serves as an introduction for that. QQ: Communications for both Personal and Business Use Tencent’s success is built on their instant messenger, QQ. In China, it’s very widely used IM with about 800 million active users; between friends, among strangers, and for business purposes. Every QQ account starts with a numerical number like “23443242″ and the user will automatically get an email address…
  • A Simplified Framework for Digital Marketing Strategy Development

    Rocky FP
    5 Sep 2013 | 5:45 am
    Almost all digital marketing proposals include a strategy part which however is often represented by one simple slide and used more than once with little amendment. A truly working strategy for each company is unique and developed after research, serious analysis and testing. It takes weeks or even months to develop a digital marketing strategy involving complex processes. If you are not experienced developing digital marketing strategy, let me share a simplified framework to help you get started. Digital Marketing Strategy Definition A digital marketing strategy is a well thought plan…
  • How to Develop Facebook Contest Strategy

    Rocky FP
    27 Aug 2013 | 5:04 am
    A Facebook contest often naturally comes to marketers’ mind, which can be launched in less than an hour. But, a lack of Facebook contest strategy may lead to poor results. You may be surprised to know many businesses don’t have clear objective when launching a Facebook contest, many of which simply aim for more fans. You should always have a well defined objective and KPI for measuring the success of your contest at the very beginning of the planning process. Audience demographics It’s almost always among the first things to do in developing digital strategies for most…
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    We First Blog

  • Cultural Leadership: How to Command Attention on a Global Scale

    Simon Mainwaring
    20 Aug 2014 | 11:59 am
    In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership Summit) about how organizations can become leaders in cultural conversations and build movements. While it’s very easy to get lost in the executional strategies of social technology tools, marketers are now being challenged at a higher level: to engage consumers and citizens in ways so they feel that your brand is meaningful and relevant to…
  • Live G+ Hangout: Leveraging Cultural Conversations to Build Your Brand, Community, and Impact

    Simon Mainwaring
    7 Aug 2014 | 10:48 am
    As society expects companies to be more responsible and demands demonstrable impact from both the private and non-profit sector alike, the smartest organizations are stepping up to lead cultural conversations and partner with other brands and leaders. If you are interested in learning how organizations can identify and become leaders in cultural conversations and build movements, please join We First and the UN Foundation on August 11th for a free Google+ Hangout: Leveraging Cultural Conversations to Build Your Brand, Community, and Impact. You’ll hear from: -Simon Mainwaring, Founder and…
  • How Brands And Consumers Build A Sustainable Future

    Simon Mainwaring
    31 Jul 2014 | 11:17 am
    A study by Mckinsey and the CECP, Shaping the Future: Solving Social Problems through Business Strategy,  lays out four alternatives for our future: 1. Corporations respond to expectations for greater social responsibility and government allows corporations to voluntarily meet these expectations. 2. Corporations try to adopt socially responsible practices but customers don’t trust them, so government and NGO’s stop partnering with them creating bifurcated capitalism. 3. Companies refuse to work for global change, forcing government regulations and adding to expenses and fuelling…
  • How Coca-Cola Brings New Life Into Its Bottles And Brand

    Simon Mainwaring
    22 Jul 2014 | 11:59 am
    Coca-Cola is currently rolling out an innovative and environmentally responsible initiative called Coca-Cola 2nd Lives, starting in Vietnam and then expanding across Asia. At the heart of this effort is the intent to give their disposable bottles a second life that is meaningful, adds value to the lives of customers, and also avoids those bottles becoming yet another addition to landfills. As you see from the video, the idea is to sell kits that allow people to use the bottle in a variety of ways once they have finished drinking the product. Not only is this an incredible opportunity for…
  • What The Lego PR Crisis Can Teach You About How To Protect Your Brand

    Simon Mainwaring
    17 Jul 2014 | 11:34 am
    Much has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples of its impact from the ousting of high profile CEO’s at companies like Abercrombie and Fitch, American Apparel and the LA Clippers, to brands mitigating the risk of consumer activism by changing their products including CVS, Chick-fil-A, and Subway. The level of accountability now demanded of brands is only getting higher. Brands are now under siege from watchdogs that will not only hold you…
 
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    Free Sales & Marketing Magazines and Downloads from alltop.tradepub.com

  • A Senior Marketing Professional's 5 Biggest Challenges

    28 Aug 2014 | 12:00 am
    These days, more than ever before, there are important challenges marketers must overcome, often with less visibility but increased need to produce more.In this paper, we have identified the following Top 5 challenges and offered solutions to overcoming them:Proving marketing ROIWorking with vendors and agenciesDeveloping the right collateralBudget managementSpeed and agilityWe offer more productive ways to work as a marketer, letting you collaborate with ease, access information from anywhere so you can focus on managing brands and not managing files. Request Free!
  • Get Your Marketing Teams To Work More Collaboratively

    28 Aug 2014 | 12:00 am
    Senior Marketing Professionals often have a team of marketing specialists handling various aspects of their company’s marketing functions, yet struggle developing collaboration and cohesion across the entire team.In this informative paper, we attempt to address the five ways that could help you accomplish these goals:Complete projects, fastWork with outside contractors and agencies, securelyAccess files here, there, everywhereEquip sales team with winning toolsDistribute campaign content easilyLearn why a powerful collaboration tool can help pull your marketing team’s various…
  • 5 Strategies for Leading a Quota-Busting Sales Team

    28 Aug 2014 | 12:00 am
    It's a real challenge today, especially since so much has changed in the past few years — including customer expectations. Sales people are struggling to catch up.In this eGuide featuring sales expert, Jill Konrath, you'll discover:5 strategies to take your entire sales team to a whole new level.How to get your team experimenting with new approaches.#1 skill correlated with leadership success.Download now to get fresh insights and rock solid take-aways you can use right away.Request Free!
  • PLM Best Practices for Medical Device Manufacturers to Ensure Quality

    27 Aug 2014 | 12:50 pm
    In the medical device industry, the success of a company is driven by its ability to bring innovative, cost-effective products to market quickly.In this eBook "PLM Best Practices for Medical Device Manufacturers to Ensure Quality", discover why the Food and Drug Administration (FDA) and other regulatory bodies see the concept of total product lifecycle (TPLC) management as the gold standard for ensuring quality and guiding a medical device from concept to completion.You’ll also learn how a product life cycle management (PLM) solution enables medical device companies to predict…
  • How to Increase Revenue with WiFi & Retail Presence Analytics

    27 Aug 2014 | 12:00 am
    Many WiFi Retail Presence Analytics platforms promise the world, but provide little more than a collection of reports and meaningless data. Fortinet Presence Analytics is different, delivering a platform that helps you better understand customer behavior, engage more closely with your customers and actually influence their purchasing decisions. Join Koroush Safar, Senior Director of Product Management at Fortinet as he demonstrates how your retail organization can leverage Fortinet's Presence Analytics to increase your revenue. In this webinar, Koroush will cover: How WiFi Presence Analytics…
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    Dan Nedelko

  • Integrating Bootstrap and Genesis

    Dan Nedelko
    4 Aug 2014 | 10:17 am
    Genesis + Bootstrap Bootstrap is one of my personal favourite frameworks and Genesis Framework by StudioPress is a go to when putting together conversion centric websites. Marrying the best of both worlds allows me to be responsive out of the box, prioritize messaging and increase conversions to a goal. Adding Bootstrap functionality to a Genesis powered site is relatively simple. Step 1: Grab the compiled Bootstrap 2 includes It's really just as simple as adding this block of code to your site header: <!-- Latest compiled and minified CSS --> <!-- Optional theme --> <!--…
  • Algonquin Whispers

    Dan Nedelko
    23 Mar 2014 | 10:28 am
    I've spent many years tripping through Algonquin Park. There are literally hundreds of images I've been lucky enough to capture, as difficult as it is to sort through all of them, I've managed to put together a small collection of favourites from Lost Dog Lake, Lake Sisco, North Tea Lake and the Amable Du Fond. I hope you enjoy them and don't forget to Go Outside. Selected images from Lost Dog Lake (Lake Namegos), Lake Sisco, North Tea Lake and the Amable Du Fond River. The post Algonquin Whispers appeared first on Dan Nedelko. Related posts: Lost Dog Lake More pictures Canoe Head
  • You’re Right.

    Dan Nedelko
    8 Feb 2014 | 7:23 pm
    It's all up to you. It truly is. The post You’re Right. appeared first on Dan Nedelko. No related posts.
  • Persistence and Determination

    Dan Nedelko
    8 Feb 2014 | 7:04 pm
    For those moments when you think you can't I assure you, you can. The post Persistence and Determination appeared first on Dan Nedelko. No related posts.
  • I’ve been working too much. Time to reflect and rediscover Tom Thomson

    Dan Nedelko
    2 Feb 2014 | 1:17 pm
    There's been a "meme" floating around on Facebook lately: Someone posts the work of an artist. Comment or Like and you will have a new artist selected for you. You then post their work and talk about it. It's a good idea, there is after all more to social networks than the last sandwich update or newest trending YouTube video (I jest!). I love the idea of sharing Art. Art is important. The artists who create are also very important. I'm thinking I am going to start with my own favourites and branch into new territory. It's one part self-exploration, re-visiting artwork that may have slipped…
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    Blog

  • What boiled cabbage can teach us about effective content marketing

    15 Aug 2014 | 5:47 am
    When I was young, my mother would employ various tricks to make her children eat healthily. And funnily enough, I think we content marketers could learn from her experience…
  • To guest blog or not to guest blog?

    9 Jul 2014 | 2:33 am
    Google has been warning webmasters about guest blogging for a while, but they are now seriously clamping down. However, guest blogging can still be used to create great content as part of your wider marketing strategy, if you follow a few simple guidelines
  • INFOGRAPHIC: Content Fracking – how to tap into rich new seams of content

    17 Jun 2014 | 9:31 am
    Ever wondered what content treasures might be lurking deep underground within your organisation? Content marketers are realising that they need to dig deeper in order to unearth the best content – but how do you do it?
  • How B2B made sense of Content Marketing for me

    30 May 2014 | 3:53 am
    As a new entrant to the B2B sector, I've learnt a lot fast. Most importantly (so far) that content marketing is more than just a couple of buzz words.
  • Vodafone campaign wins Gold in Best Of International Awards in Milan

    23 May 2014 | 2:04 am
    This week in Milan, Base One carried off one of the prestigious Gold ‘Best Of International’ awards for a great example of how an emotional approach was successful in raising awareness amongst CIOs for Vodafone’s combined fixed and mobile capabilities.
 
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    On Social Marketing and Social Change

  • The Future of Social Marketing: Craig's Happiness Talk

    Craig
    13 Aug 2014 | 12:56 pm
    This June I was honored to receive the Phillip Kotler Social Marketing Distinguished Service Award, “The Kotler Glass,” at the Social Marketing Conference in Clearwater Beach, FL. In his presentation of the award, Dr. Kotler noted that “[Craig] is known for many things; a prolific writer, a creative architect of programs, an innovator and risk taker, and an outspoken and long-time guiding force in our field…In fact, if one word could be used to describe him, catalyst is the perfect one. He is that agent that provokes significant change… For those who know him, he is a brilliant and…
  • The Purpose of Segmentation

    Craig
    6 Aug 2014 | 7:49 am
    Segmentation is one of the first critical decisions a social marketing or health communication program must make - even if it is to not segment and use the 'field of dreams' strategy ("If we build it, they will come"). Even when decisions are made to identify and focus on priority segments of the population, many segmentation approaches end up being used for no more than directions for casting calls and art directors ("We need to have one of these types and another of these types"). As I put it in Social Marketing and Social Change: "...the purpose of segmentation is not to answer the…
  • EAST: A Method for Applying Insights in Social Marketing Programs

    Craig
    24 May 2014 | 9:43 am
    Social marketers should always be on the lookout for new ideas about changing behaviors. This is the reason I spend time talking about different theories and models of behavior change. In workshops that I facilitate, I use this slide to illustrate some of the main ideas from some usual, and not so typical, theories that I find are employed by many social change agents. These ideas guide how we think about a puzzle, seek to understand it and then solve it. What dramatically illustrates the power of a theory, and its drawbacks, is to break the workshop (or class) into five smaller groups. All…
  • Webinar: Using Social Marketing to Influence Social Strategy

    Craig
    8 May 2014 | 10:27 am
    The 7th webinar offered by the International Social Marketing Association (iSMA) will be next Wednesday, May 14th - Using social marketing to influence social strategy. Social Marketers need to be at the top policy and strategy development table when social interventions are being conceived if they are to be designed optimally. This webinar will explore how we can position social marketing as a first order strategy activity that is as essential in the development of social programmes as marketing is in the commercial sector. The role of social marketing in policy selection and strategy…
  • Social Marketing and Social Change: A Review

    Craig
    7 May 2014 | 1:24 pm
    "The book goes beyond the theoretical steps of social marketing to address the larger questions of how social marketing can help solve the most urgent and complex social and public health issues of today." And this is just the beginning of a careful and thoughtful (and yes, positive) review of Social Marketing and Social Change by Sarah Olson in this month's issue of Health Promotion Practice, a journal for professionals engaged in the practice of developing, implementing, and evaluating health promotion and disease prevention programs. If you haven't seen or read much about the book, perhaps…
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    Interval

  • Will hospital marketers no longer need to market their hospitals?

    Chris Bevolo
    4 Aug 2014 | 2:06 pm
    The following is an excerpt from the introduction for the upcoming book by Chris Bevolo, “Joe Public II: Embracing the new paradigm,” a strategic guide to digital and content marketing for hospitals and health systems. You can now download the introduction for the new book, which is scheduled for release in September 2014. Some would argue that there’s an even more significant shift occurring than the one I reference in this book—a shift that will have an even more dramatic impact on the role of marketers in hospitals and health systems. That’s the industry move away from the…
  • Digital marketing: The snake that eats its tail

    Chris Bevolo
    26 Jun 2014 | 8:58 am
    The following is an excerpt from the upcoming book by Chris Bevolo, “Joe Public II: Embracing the new paradigm,” a strategic guide to digital and content marketing for hospitals and health systems. The excerpt is from the chapter “The digital marketing mindset.” The new book is scheduled for release in September 2014. There’s a reason I still call my firm, Interval, a healthcare marketing firm rather than a healthcare digital marketing firm, even though the vast majority of work we do for clients is digital in nature. Our focus, like yours, is to employ successful marketing…
  • Marketing automation: big promise, big challenge

    Chris Bevolo
    29 May 2014 | 7:01 am
    When I speak to healthcare executives about what I call the new consumer healthcare marketing paradigm – the shift from promotional mass advertising to digital and content marketing – I’m fascinated by the typical reaction. Most provide a nonchalant “yeah, yeah, that all makes sense,” followed by “but what’s the next big thing?” On one hand, I want to grab them by the lapels and shake them vigorously: “We’re still stuck in the old paradigm, struggling to appropriately adopt these new strategies and tools in an effective way, and you want to know what’s next?” But on…
  • Taking “horizontal” and “vertical” perspectives with digital marketing

    Chris Bevolo
    29 Apr 2014 | 12:13 pm
    The following is an excerpt from the upcoming book by Chris Bevolo, “Joe Public II: Embracing the new paradigm,” a strategic guide to digital and content marketing for hospitals and health systems. The excerpt is from the chapter “The digital marketing mindset” and outlines one of six key steps to achieving this mindset. The new book is scheduled for release in September 2014. As followers of my articles, books and podcast undoubtedly know, the team at Interval likes to make up new terms and definitions to help illustrate a point or phenomenon (“left-side of the menu”…
  • Moving beyond the O in SEO

    Chris Bevolo
    31 Mar 2014 | 4:55 pm
    Bevolo: I was at a conference recently, listening to a marketing consultant I’ve followed for years. When the discussion turned to the value of content marketing, someone in the audience asked him about the role of SEO in supporting marketing efforts. He responded, and I quote: “SEO? %&#@ SEO! Valuable content drives search results, not a bunch of tricks. Google changed their search page-rank algorithms about 120 times last year. You think you can stay ahead of that? No way. So %&#@ SEO.” While that’s a bold statement, it actually aligns closely with what we’ve been telling…
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    Digital Examples

  • Brands using Hyperlapse

    27 Aug 2014 | 3:45 am
    Hyperlapse is Instagram's new video app, that steadies your images, making it possible to make professional-looking films in motion from an iPhone (iOS only at the moment)Here is Instagram's video explaining it Stabilization for Hyperlapse from Instagram from Instagram on Vimeo.It's had great reviews - 'It's like a $15,000 video set-up in your hand' - and brands are starting to use it:Mercedes USAFootlockerBurton SnowboardsAriZona Iced TeaJimmy Fallon TonightEsuranceAny more..?
  • Mountain Dew's Bottle Tops for Skaters

    22 Aug 2014 | 2:56 am
    Very smart - bottle top doubles as a tool for tightening the wheel nuts on skateboards. Dew Bottle Tool from Alejandro Gomez on Vimeo.See also - Coca Cola's 'second lives' bottle topsMore here
  • Fanta's Vine Comedy with College Humor

    21 Aug 2014 | 2:45 am
    Many brands have commissioned Vine stars to create videos for them, but Fanta has taken this one step further with a 6 minute show on College Humor called Fanta For The Funny, which consists of lots of these one after an other, to make a sort of '100 Best Vines' show.  It's not heavily branded, but the 'Fanta orange' colour features a lot.Have a look at the full thing below - or see some of the individual pieces on the creators' own channels, for example here, here and here.I suspect that this looks like a total mess to anyone over the age of about 22 - it does to me - but let's give it…
  • Audi's Barely Legal Pawn - Hijacking the Emmys

    20 Aug 2014 | 1:50 am
    An amazing ad (or piece of branded content, if you want...) with stars from Breaking Bad and Veep, cunningly released just a week before The 66th Emmy Primetime Awards, which take place on Monday 25th August.  It's not hijacking per se, as Audi is the official sponsor of the event, but it's a very good move, and the ad has actually been placed on the Emmy YouTube channel.Don't forget that Audi also did this film with two 'Spocks' last year
  • Amazon's Local Register

    18 Aug 2014 | 1:48 am
    A competitor to Square, iZettle and more, but with the reassurance that Amazon's size brings.I wonder why it took them so long(US only at the moment)Full story here
 
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    Idaho Ad Agencies

  • New Hire at DaviesMoore

    Brian
    27 Aug 2014 | 7:55 am
    DaviesMoore in Boise continues to grow, most recently with the addition of Sean Winnett as Digital Marketing Specialist. Sean is a Boise native, and graduate of Boise State University with a Bachelor’s degree in Mass Communication & Journalism. Prior to joining DaviesMoore he has worked with other agencies such as Drake Cooper and Tribute Media. Congratulations Sean.
  • Rizen Creative expands to the north. And west.

    Brian
    26 Aug 2014 | 8:13 am
    Recently, word got to us that Rizen Creative has expanded, opening an office in Seattle. And indeed they have, as Katie Meyers has relocated to Seattle, where she’ll be working out of the company’s new satellite office in Seattle. There, she “will focus on new business generation as well as provide strategic insight for current Rizen clients.” Congratulations to Rizen on the expansion, and to Katie on the move.
  • BAF Legends of Advertising Golf Tournament

    Brian
    25 Aug 2014 | 7:55 am
  • BAF 2014-2015 Kickoff

    Brian
    19 Aug 2014 | 4:05 pm
  • Job Opening: Production Assistant

    Brian
    7 Aug 2014 | 4:28 pm
    Publicis has an opening for a contract Production Assistant in their Boise office. This is a part-time position, approximately 20 hours per week. From the original job listing: At Publicis Boise, we embrace resourceful ideas in all that we do, and are seeking someone who embraces the same spirit and approach—someone who loves to uncover new ideas, create new solutions or utilize unconventional thinking to solve problems. We believe that our business is all about being resourceful in helping our clients succeed. For this contract position, we’re looking for a highly organized,…
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    Creativity Unbound

  • This is how a creative department should work

    edward boches
    25 Aug 2014 | 7:28 am
    I work in a creative “department” that is among the most talented, prolific and efficient that I have ever come across. And it’s not in an agency. We have 25 members who have collectively won countless lions, pencils, cubes and statues. Yet I’ve never encountered anyone with an ego. We have no ping pong tables. No coffee bar or barista. No glass walls showing our expensive hand crafted furniture. Yet we love where we work. Despite the fact that 16 members of this creative “department” have been highly-paid CDs at agencies that include Goodby, Wieden, Arnold,…
  • Good luck trying to replicate the ice bucket challenge

    edward boches
    23 Aug 2014 | 10:58 am
    Seven lessons from the ice bucket challenge. Five lessons from the ice bucket challenge. Social lessons from the ice bucket challenge. Forbes (they have two posts with totally different sets of lessons), HuffPo, Social Media Today (disclaimer: I often write for them), and a host of others have all published pieces giving us useful tips that marketers can pick up from this latest Internet phenomenon. Time it right, keep it simple, mix in celebrities –not sure that part was planned — start local, etc. I am willing to bet that we will never see a brand or even a charity replicate…
  • Creating a portfolio on Instagram

    edward boches
    12 Aug 2014 | 2:34 pm
    Creating a portfolio on instagram from edward boches Social media is great for our day in and day out posting and sharing. But it’s far more fun to play with the platforms and actually create stuff. Pro bono ad campaigns on Tinder. Social purpose made out of food porn. Turning Twitter into a direct marketing piece. Making Pinterest or Instagram work as a website. It’s not hard. It just takes a little imagination and a little trick for making your gmail account appear to be many different gmail accounts. This deck shares some thoughts on hacking social platforms, learning to invent…
  • Orange is the New Black, a perfect brand for user generated images

    edward boches
    2 Aug 2014 | 10:08 am
    It seems a long time ago that TV viewers simply watched their favorite shows. If they did talk about them it was around the water cooler the next day. Remember this? It was a mere seven years ago that HBO still marketed the talk value of its shows by suggesting it was a boon for the water cooler industry. Now, of course, any conversation or debate about a hot show takes place online. In real time. And the networks know it. They wisely invite, encourage and inspire not only the conversation, but deeper viewer involvement when it comes to creating content about the shows they watch.
  • Greatest Good: expertise for a cause

    edward boches
    22 Jul 2014 | 11:14 am
    Some of the tech, media, and marketing experts assembled by Greatest Good. They’re all donating their time to a worthy cause. This is what the web should really be about. Connecting us to each other. Helping us share our knowledge. Finding efficient ways to support causes and organizations in need. Greatest Good fosters all three. Created by the innovative Saneel Radia, with some help from a lot of friends, this early stage site aims to connect you with a slew of smart and accomplished folks from tech, media and marketing. For a small fee they’ll consult, advise or share their…
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    Marketing Java | Web. Social. Marketing.

  • Louisville, Colorado Joins the Beerfest Circuit

    Deb Kolaras
    25 Aug 2014 | 7:30 am
    As you may (or may not) know, I’m one of the organizers for Pints in the Park, a local small-town brewfest taking place in Louisville, Colorado on August 30th, 2014. Our Board decided back in January of 2014 that this would be a great opportunity to introduce the area to as many local breweries as possible, and also make sure guests got to dine on some great food and listen…      Related StoriesSmall Business Saturday Lesson: Be Awesome, Not AwfulYMCA of Boulder Valley Annual Campaign DriveThe Power of Plastic 
  • SEO and the Business Owner: a Love Story

    Leia Schultz
    21 Aug 2014 | 9:08 am
    We all know by now, or we all should know by now, the importance of good SEO. (If you’re not an expert yet, don’t worry. Watch this helpful short video to get a quick overview.)  SEO, or search engine optimization, is what can direct online traffic to your website instead of your competitor’s site. The rise of the Internet Age was eventually accompanied by SEO, and best SEO practices are…      Related Stories4 Tips for Gaining Repeat CustomersHow to Deal with Startup StressA Tip of the Hat to Buzzfeed 
  • Fining for Negative Reviews is the Wrong Move

    Leia Schultz
    14 Aug 2014 | 8:33 am
    The purpose and beauty of customer-written reviews is to share their honest experiences with others who are looking into the same experience. Really, any business people interact with can (and should) be reviewed in order to give potential customers information before they commit to one. Reviews written by all types of people about all types of customer service experiences is a modern-day tool that can not only educate customers but…      Related StoriesYelp’s Mighty Influence Being Challenged by Alternative SitesA Tip of the Hat to BuzzfeedTicker Shock:…
  • I’ll Have a Venti Dumb Macchiato, Please

    Leia Schultz
    5 Aug 2014 | 8:10 am
    You might have heard of the parody coffee shop (or should I say art gallery?) that Nathan Fielder opened in Los Angeles, California. Fielder called his shop Dumb Starbucks, and his parody business of the mega coffee chain burst into the international spotlight within a matter of hours. Fielder was relatively well known before this espresso-fueled endeavor for his career as an actor and as a stand-up comedian. Audiences recognize…      Related StoriesTech Takeover: Operation Coffee ShopSaving Face, One Comma At a TimeIs Your Website an Ancient Artifact? 
  • A Tip of the Hat to Buzzfeed

    Leia Schultz
    30 Jul 2014 | 12:12 pm
    BuzzFeed, a social news and entertainment company, is revolutionizing online advertising and marketing with a social format and content-driven publishing technology. Its global audience is transfixed by the variety of posts on BuzzFeed.com, ranging from hard-hitting news stories, playful quizzes, artist and musician profiles, politics – oh, and plenty of cat videos. You name it and you can probably find an article about it on BuzzFeed. BuzzFeed’s “social content marketing,”…      Related StoriesSaving Face, One Comma At a TimeAn Intro to the Internet of…
 
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    Marketo Marketing Blog

  • The Marketers First Virtual Event – Are You Ready?

    Phillip and Lizzy
    28 Aug 2014 | 5:31 am
    Author: Phillip and LizzyMarketo’s  Marketers First Virtual Event is less than two weeks away, and we’ve been working around the clock to make this our most exciting, valuable, star-packed virtual event yet. If you haven’t already heard about the event, here’s the low-down: Marketo is hosting marketing’s largest virtual event ever, with a half day’s worth of content and best practices, 20+ sessions, 20 thousand attending marketers, and marketing masterminds from leading companies such as Zappos, Google, Twitter, LinkedIn and many more. Here are some highlights to look forward to:…
  • 4 Things We Learned from the Ice Bucket Challenge

    Julie Ritchie
    27 Aug 2014 | 5:26 am
    Author: Julie RitchieMany years from now, as anthropologists comb through the remnants of our civilization, they’ll find something strange in the YouTube archives: thousands of people willingly dumping ice water over their heads. The ALS Ice Bucket Challenge is the latest in a long list of unexpectedly viral phenomena. This list includes, but is not limited to, Grumpy Cat, Ridiculously Photogenic Guy, and Gangnam Style (none of which impressed Olympic gymnast McKayla Maroney, nor did the Honey Badger give a you-know-what about). But even after following such an impressive list, the Ice…
  • Why You Need an Editorial Calendar for Social

    Maggie Jones
    26 Aug 2014 | 5:30 am
    Author: Maggie JonesIn our experience, companies tend to have one of two problems with social marketing: 1) they can’t think of anything to  post, or 2) they’ve got so much material that they overwhelm their audiences — which means that their brilliant messaging and razor-sharp wit gets lost in the noise. Regardless of which category your company falls into, an editorial calendar is what you need. Creating (and continually maintaining) a social editorial calendar is hard work, but our new template, Your Sample Social Editorial Calendar, should help you streamline and simplify the…
  • 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content

    Seth Lieberman
    25 Aug 2014 | 5:30 am
    Author: Seth LiebermanMany marketers feel like the engine is always running. There’s always more to do – campaigns to run, technologies to master, analytics to check… And, of course, there’s the constant need to drive more leads, better leads, and faster MQLs. In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing. Increasing your commitment to content marketing is a good place to start, but you also need your content to work hard – and smart – for you.  You probably already know about leveraging your marketing…
  • 10 Blogs to Bookmark: Social Marketing Edition

    Maggie Jones
    21 Aug 2014 | 5:30 am
    Author: Maggie JonesThere are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. But the sad, sad truth is that there are a limited number of hours in the day (only 24, last time we checked). To help our friends in marketing sort through the blogosphere in record time, we’re compiling a list of our most bookmark-worthy marketing blogs, narrowing down the list to 10 in each category. Last month, we posted our 10 favorite content marketing blogs; this month, we’re covering off…
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    Sparks

  • Healthcare marketers: ready to compete against Walmart?

    Eric Brody
    12 Aug 2014 | 3:57 pm
    Coming to a town near you, it’s a Walmart primary care clinic. You can read the story here at Forbes - Health Care For $4: Are You Ready For Walmart To Be Your Doctor. With more than a hundred hospital-leased “retail clinics” already across their stores, these new fully owned primary care...
  • Healthcare system branding: the anatomy of 3 recent efforts

    Eric Brody
    2 Aug 2014 | 10:09 pm
    Interesting article on healthleadersmedia.com – Anatomy of 3 Health System Rebranding Efforts – providing the backstory of three recent initiatives. For each of these efforts, author Marianne Aiello seeks to answer “why the name change”, “what’s the marketing strategy”(which really just nets down to tactics) and “what does it mean for patients.”...
  • The fusion of health and fashion: Tory Burch and Fitbit

    Eric Brody
    24 Jul 2014 | 5:06 am
    In yet another mash-up of categories, designer Tory Burch has partnered with fitness-tracker brand Fitbit to introduce a Tory Burch for Fitbit accessories collection. James Park, CEO and co-founder of Fitbit stated that “from day one, we’ve known that the form factor is crucial to creating a health and fitness...
  • The explosive opportunity of marketing to boomers

    Eric Brody
    22 Jul 2014 | 5:16 am
    Good article – The Wisdom of Marketing to Aging Boomers – on thefiscaltimes.com. More hard evidence on why marketing to boomers makes good business sense: 1. By 2017, Americans 65+ will control 70% of the disposable income in this country. 2. These same millions of people are today responsible for...
  • What healthcare marketers can learn from Heineken

    Eric Brody
    14 Jul 2014 | 6:08 am
    Big insights, ideas and lessons learned can (should) always be found by looking outside our categories. Case in point for healthcare marketers, here’s a good article from the President and CEO of Heineken on fastcompany.com – How Heineken Discovered Its Niche In An Overcrowded Market. If you don’t have time...
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    Marketing Donut feed

  • Most SME owners in Scotland plan to vote 'no'

    29 Aug 2014 | 7:15 am
    A new survey of members of the Forum of Private Business (FPB) in Scotland suggests that the majority of small business owners will vote against Scottish independence in September. Despite a 4% fall, 68% of businesses still believe that Scotland should remain part of the UK and only 20% of business owners surveyed said they intend to vote in favour of independence. The poll of the FPB’s Scottish members also shows that the majority of firms are still in the dark about implications for crucial areas such as currency and taxation. Top concerns were the lack of clear information on the…
  • BCC: 2014 growth must not be 'flash in the pan'

    29 Aug 2014 | 7:13 am
    The British Chambers of Commerce (BCC) has upgraded its GDP growth forecasts for this year and next year, but is predicting a 'moderate slowdown' in 2015. The latest BCC GDP growth forecast has been revised from 3.1% to 3.2% in 2014 and from 2.7% to 2.8% in 2015. 2014 will be the first year since 2007 that growth will have exceeded 3%. According to the BCC, this is largely due to stronger employment figures and higher expected growth for Q3 and Q4 2014 than previously forecast in May. However, the BCC is forecasting a “moderate slowdown in growth” from 2015, with its prediction for 2016…
  • Service sector remains upbeat despite slowdown

    29 Aug 2014 | 7:12 am
    The pace of the recovery in the service sector slowed in the three months to August, but optimism continued to rise, according to the latest CBI Services Sector Survey. The CBI survey predicts that there will be a return to growth in the coming quarter. Key findings of the report include: optimism in consumer services rose strongly, with 48% of firms saying they were more optimistic than three months ago, and 4% saying they were less optimistic; among business and professional services firms, 44% said they were more optimistic than three months ago, whilst 13% said they were less optimistic;…
  • Business groups divided over interest rates

    29 Aug 2014 | 7:11 am
    Business groups have responded to the news that two members of the Bank of England's Monetary Policy Committee (MPC) voted to raise interest rates in August – but there is no consensus on what would be good for the economy. Earlier this month, minutes of the last MPC meeting showed that Ian McCafferty and Martin Weale voted for a 0.25% rise to 0.75%. However, the nine-member committee voted 7-2 to hold interest rates at 0.5%. David Kern, chief economist at the British Chambers of Commerce (BCC), said: “With inflation well below target and wage growth stagnating, any increase in interest…
  • Also in the news this week – 29 August 2014

    29 Aug 2014 | 7:10 am
    Want advice from top UK business thinkers? Small Business Advice Week (SBAW) takes place from 1 to 7 September 2014. The campaign is encouraging owners and managers of the UK’s small businesses to take just one piece of vital advice this week that could have a positive outcome – creating a bigger “ripple effect” for the UK economy. Supported by Vonage, the Federation of Small Businesses (FSB) and the Chartered Institute of Personnel and Development (CIPD), SBAW is bringing together the top UK business thinkers to give expert guidance on all aspects of running a business. Businesses…
 
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    Direct-Response Copywriter Tom Trush | Marketing Tips and Strategies for Professional Service Providers

  • The Words That Multiply the Value of Anything

    Tom Trush
    21 Aug 2014 | 7:02 am
    A quick thought to consider … What if simply sharing a story could increase the value of what you sell? Look around and you’ll see stories adding value to products and services everywhere. For example, Forbes recently ran an article about a collector who paid $300 for an old hockey jersey. He later learned it was worn by Mark Messier during the New York Rangers’ 1993-94 championship season. So he shared the story and sold the sweater at auction for $8,365. The story created an additional $8,065 in value! In 2009, a couple of guys in New York ran an unusual experiment. Rob Walker and…
  • How to Promote Your Business When You Hate Marketing

    Tom Trush
    12 Aug 2014 | 7:06 pm
    For entrepreneurs and executives, a dislike for marketing is as common as business cards at a networking event. And that’s understandable. After all, marketing is often seen as a necessary evil — an expense that steals attention from product or service development, client work, and sales. But if you’re among those with an aversion to marketing, ask yourself this … Do you hate marketing, or do you hate the lack of response you get when marketing? You see, I find the dislike frequently comes from frustration. After all, if your marketing generates responses that lead to more…
  • Try My New Book Risk Free … Forever

    Tom Trush
    6 Aug 2014 | 7:41 am
    How many investments come with no risk of financial loss and still provide a guaranteed return? This scenario might seem too good to be true, but it’s exactly what’s offered with my latest book, Escape the Expected: The Secret Psychology of Selling to Today’s Skeptical Consumers. Now available for just $17.95 on Amazon.com or anywhere else books are sold, it comes with a no-questions-asked return policy for life. Should this 208-page book ever fail to meet your expectations or get you greater returns on your marketing campaigns, simply let me know and I’ll rush you a full refund. In…
  • The Appeal That Almost Always Triggers Sales

    Tom Trush
    25 Jul 2014 | 10:17 am
    Think back to your last memorable purchase. Maybe it was a car … a gift for a friend … a deal at the grocery store … or just an enjoyable meal at your favorite restaurant. Do you recall what emotions you felt? You see, emotions have an incredible influence on purchasing and hiring decisions (much more than logic). However, we’re not always aware of them because so much emotional activity occurs in your subconscious mind. This is critical to remember when writing your marketing materials. The fact is, if generating responses is your goal when marketing, then you must…
  • 8 Items That Make ‘Dangerous’ Ads Deliver Leads

    Tom Trush
    30 Jun 2014 | 10:23 am
    I recently asked my subscribers for frustrating ads to transform for an upcoming project. In addition to receiving several ads, I heard a few stories about actions people took in the hopes of generating more responses. I love these types of stories. After all, so often you hear about entrepreneurs and executives who run an ad a time or two and then stop because it didn’t generate leads — which is why success stories always seem so sweet. So let me share with you one of my favorite tales of triumph (at least as it relates to ad response) … Ernest Shackleton was an Irish-born,…
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    Tales From The Expedition

  • 10 Things to Consider If It’s Time To Refresh Your Website.

    8 Aug 2014 | 12:17 pm
    Websites do have an expiry date and if yours is getting close to its 'best before date' here are a few helpful ideas that may challenge you and your team to look beyond a basic refresh to the site visuals and look for opportunities to refresh the user experience too!      1. From the moment a visitor hits your landing page you may only have 10-20 seconds to make an impression so make sure it is a good one by starting with your navigation. It should be intuitive and immediately apparent to your visitors - don’t leave them ‘mousing’ around trying to figure out how to…
  • Is your website still working hard for you?

    17 Jun 2014 | 1:11 pm
    Recently I was channel surfing and stumbled upon an infomercial for a rotisserie style chicken cooker just in time to hear the audience cheerfully shouting out the catchy tag line – “Just set it and forget it."It reminded me that while that approach might work for chickens, not so much for websites!I am often surprised by how many small businesses shortchange their marketing efforts by taking a “set it and forget it” attitude when it comes to their very own “innovative, time saving” marketing device--their very own website. These days a corporate website is a fairly standard item…
  • Are You Ready To Tell Your Brand Story?

    25 Feb 2014 | 11:00 am
    One of the most integral steps in the marketing plan process is developing a brand strategy. It’s often the thing that causes most businesses the biggest challenge but it is the most vital step in creating your company identity. Your brand story will be repeatedly communicated, in multiple ways with frequency and consistency through the life of you business. Starting off with a well thought out brand strategy will allow your business to move in a focused meaningful direction with all of your marketing in the years to come.A strong brand is invaluable as the battle for customers intensifies…
  • Hook a Ship-Shape Brand in 2014!

    21 Jan 2014 | 2:20 pm
    Hook a Ship-Shape Brand in 2014!Yes it’s a brand new year, and while thousands of people are working on personal resolutions to get in shape, why not seize this opportunity and make 2014 the year you get your brand in shape. Lets start with your current brand and understanding how important it is to your business success.  The reality is, good, bad or indifferent, your brand defines your business! The essence of your brand is the first thing that comes to mind when someone sees your logo or thinks of your company.  It takes a time, work and consistent effort to create a…
  • Like the Sans of Time: The Importance of Font Selection

    28 Feb 2013 | 10:38 am
    To most people, fonts are just another useless choice in their Word document, 'gimme a default typeface and let me type'. To designers however, fonts are an integral element in communicating ideas and emotions.There are thousands of fonts, thousands of beautifully created fonts, each designed with a feeling or purpose in mind - some are very versatile and some are very pointed as to their use. When a typeface is used in design, an association is made by the consumer on the look of the product or brand and how it makes them feel about it. Consumers when presented with a consistent looking…
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    9 INCH MARKETING

  • TD Bank Canada Leverages the Awesome Power of Thank You

    Stan Phelps
    28 Aug 2014 | 12:21 pm
    This post was originally featured here on Forbes: It was a good Friday for both employees and customers of TD Bank. [TD stands for Toronto Dominion] Last month over 20,000 TD employees across Canada distributed green envelopes containing a $20 bill to every customer in more than 1,100 TD […]
  • Are You Treating Customers Like Family? Two Lessons From Red Lobster and Frontier Airlines

    Stan Phelps
    12 Aug 2014 | 4:30 pm
    This post was originally featured on Forbes: Are You Treating Customers Like Family? Two Lessons From Red Lobster and Frontier Airlines Two acts of corporate kindness hit the news recently. The first involved a delayed flight on Frontier Airlines and the second a touching dinner at Red Lobster. Both resonated, quickly […]
  • A Spot-On Example Of Extending Advertising Into Customer Experience by Chick-fil-A

    Stan Phelps
    6 Aug 2014 | 7:08 am
    This story was originally published on Forbes: This is the story of a renegade cow. Nearly two decades ago, paintbrush in mouth, a cow painted three words on a billboard… EAT MOR CHIKIN. It was an instant success. Created by Dallas-based The Richards Group, Eat Mor Chikin was introduced in […]
  • This ONE Skill May Be Keeping You From Becoming a Leader

    Stan Phelps
    22 Jul 2014 | 12:58 pm
    This post was originally featured on the MENG Blend blog: What is the true definition of a leader?  My friend and author Bill Treasurer offers one definition.  It comes from his son Ian.  A preschooler, Ian came home one day and proudly proclaimed he had been the leader for […]
  • The ONE Thing You Need to Stop Doing to Become a Great Communicator

    Stan Phelps
    17 Jul 2014 | 1:41 pm
    This post was originally posted on Forbes The ONE Thing You Need to Stop Doing to Become a Great Communicator Caroline Kennedy was making a run for the US Senate in 2008. The daughter of the late President John F. Kennedy was a front runner to represent […]
 
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    Chief Marketer

  • Biting Into Burger King’s Tim Horton’s Deal, Eh

    Beth Negus Viveiros
    28 Aug 2014 | 12:04 pm
    Mmmmm…maple leaf donuts. By now, you’ve probably heard all about Burger King’s planned acquisition of Canadian coffee and donut chain Tim Horton’s. The New York Times reports on the deal here, noting that the deal essentially makes BK “a Canadian company majority owned by a Brazilian investment firm.” If you’re on Facebook or Twitter, you’ve likely had at least one friend post a rant raging that Burger King is moving to Canada to lower its tax bill. O.Canada.com offers a history of the ownership of Tim Horton’s, while USA Today does the same for Burger King, both of which…
  • You Think You’re Busy? Check Out This Guy

    Chief Marketer Staff
    28 Aug 2014 | 10:26 am
    By Klint Finley (Wired) Next time you think you’ve got too many projects on your plate, consider Pieter Levels, a 28-year-old Dutch programmer who is a on a quest to launch 12 start-ups in 12 months. The projects rang from Gifbook, which will sell flip books that recreate popular animated GIFs, to Play My Inbox, which will gather all the music it fins in your email inbox into a single playlist. To learn more about Levels and his plans for world domination, read the profile on Wired.com. The post You Think You’re Busy? Check Out This Guy appeared first on Chief Marketer.
  • Special Report: The Changing Role of Catalogs

    Daniela Forte
    28 Aug 2014 | 10:14 am
    Think the influence of the catalog is waning? Think again. Catalogs are alive and well for both B2B and B2C marketers. While they may no longer be thought of as a selling channel for many, their influence as a marketing tool is undeniable. The 2014 Multichannel Merchant Outlook Survey reports that ecommerce websites are the top channel through which merchants market (90%), followed by social media (87.4%) and email (83%). While catalogs have declined in their usage, 51.7% of retailers who responded to the survey said they use them to promote their brands. For more from the MCM 2014 Outlook…
  • Comcast Takes to the Streets—And Bostonians Aren’t Thrilled

    Chief Marketer Staff
    28 Aug 2014 | 9:57 am
    By Luke O’Neil (Boston.com) Comcast was all over the city of Boston recently, trying to lure in new cable and Internet subscribers from the thousands of new students flooding the city. But the aggressive—and unauthorized—promotional efforts weren’t exactly welcomed by folks on the crowded city streets, particularly merchants and year-round residents. Read more on the Boston Globe website.   The post Comcast Takes to the Streets—And Bostonians Aren’t Thrilled appeared first on Chief Marketer.
  • Database Guru Arthur Hughes Dies

    Beth Negus Viveiros
    28 Aug 2014 | 9:32 am
    Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL. Hughes was the founder and vice president of The Database Marketing Institute, and crafted email and database marketing strategies for Fortune 500 companies and other firms for over 30 years. He was the author of 11 books on marketing and economics and published his final book, “About Face! Why the World Needs More Carbon Dioxide—The Failed Science of Global Warming,” earlier this year. Hughes was a sought-after speaker at industry events and was a prolific…
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    DigitalMarketingLab

  • The time for marketing orchestration is now

    Teresa Sperti
    23 Aug 2014 | 9:23 pm
    In the dynamic digital landscape, where new platforms and devices are continuously emerging and evolving – marketers are facing an array of new challenges Read Full Article > [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Native advertising – is it all it’s cracked up to be?

    Teresa Sperti
    27 Jul 2014 | 2:08 am
    Native advertising continues to gather pace with BIA/Kelsey estimating native ad spending on social media alone would grow from $3.1 billion this year to $5.0 billion by 2017. Read Full Article > [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 8 Interesting Insights from Mary Meeker’s 2014 Internet Report with an Australian Twist

    Teresa Sperti
    2 Jun 2014 | 1:14 am
    If you don’t have time to wade through the 160+ page report – here is my summary of some of the most interesting insights for marketers with an Australian take on it (where possible). Read Full... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Mobile is the new black: 7 commandments of mobile marketing

    Teresa Sperti
    18 May 2014 | 5:14 am
    In 2013, global mobile traffic grew 81%. As a result brands like John Lewis are reporting that 40+% of their traffic are now coming from mobile. The unabated growth should make mobile the new black... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Is content marketing coming of age down under?

    Teresa Sperti
    21 Apr 2014 | 6:42 am
    In 2013, Australian brands really began to embrace content marketing, according to Director of King Content Cameron Upshall in a recent Mumbrella article. Read Full Article > [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Millennial Marketing

  • New Data Reveals Millennials are Far More Conservative Than You Think

    Jordan McCormack
    21 Aug 2014 | 7:46 am
    FOR MORE INFORMATION: ERICA WREN / BARKLEY (816) 423-6228 / ewren@barkleyus.com KANSAS CITY, August 20, 2014 – Of the 40 million U.S. millennials aged 25 to 34, 22.9 million already have children. With 10,000 millennial women giving birth each day, the generation that’s often viewed through the lens of youth is quickly growing up. A new study of millennials who have children reveals that parenthood is driving a more pragmatic, conservative outlook. Yet, millennials report that ‘conservative’ is not a political term, but instead a shift in attitude that will dramatically change how and…
  • Instagram Key for Advertisers when Targeting Generation Y

    Jason Parks
    19 Aug 2014 | 3:39 pm
    Growing up, most kids slept with a stuffed animal in or next to their beds. Whether it was a teddy bear or blanket, the stuffed toy brought comfort to a young child once the lights went off. Nowadays, there is a new gadget that lies next to the bed of millennials. According to DIGIDAY, 80% of millennials sleep with their phones next to their beds. Raise your hand if you are guilty! This startling statistic shows just how much Generation Y relies on their smartphones and demonstrates the tremendous opportunity marketers have to target millennials in a more personal way than ever before. One of…
  • Looking to the Future and Marketing to Gen Z

    Brendan Shaughnessy
    14 Aug 2014 | 9:57 am
    There are over 80 million members of the millennial generation and they represent 25% of the US population and hold more than $200 billion in buying power. As much power as this generation holds, marketers always have a tendency to ask, what’s next? What do we know about the generation that follows, who will they be, how will they be different and most importantly, how can we prepare for them? Wanting to answer these questions is fair, but the reality is that we won’t know for sure. Many people tried projecting who millennials would be based on their parents and new technological…
  • What We Can Learn from Modern Innovation

    Adam Van Paris
    5 Aug 2014 | 12:10 pm
    While there are many negative connotations associated with millennials, one thing that few would argue is the fact that they are “digital natives.” Where older generations have had to adjust to learning and adopting innovations such as personal computers, the Internet and smartphones, millennials have grown up with these technologies seamlessly integrated into their lives. They were raised speaking the tech language and became fluent at an incredibly young age. We already know that at 80 million strong, millennials are the largest generation in American history and they possess $1.3…
  • FutureCast to Reveal New Millennial Parents Research at Share.Like.Buy.

    Cherryh Butler
    31 Jul 2014 | 2:09 pm
    The world’s largest conference on marketing to millennials, Share.Like.Buy., will set up shop on Sept. 16., in Minneapolis, where top marketing minds will teach brands how to create loyal fans out of the approximately 80 million consumers between 18 and 34. Share.Like.Buy. founder Jeff Fromm will kick off the event and share insights from his upcoming book, to be released early next year. The topic of his book will serve as a focal point for the conference: targeting millennials as they enter parenthood. Consumer Orbit studied 11.3 million millennial parent households to find out how…
 
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    FeedBlitz News

  • Today I Learned: How to Enable Flash Developers

    Phil Hollows
    15 Aug 2014 | 9:39 am
    Not having Flash development experience in-house, we were puzzled recently when we received a support request from a Flash guy wondering why a file we’d never heard of (crossdomain.xml) was giving a 404 file not found error when he requested it. Because it wasn’t there, obviously. Thankfully, the developer in question was kind enough to throw us a link about why that file was needed for Flash, and a few minutes later we had everything we needed to know. Thanks, Chad! So if you’re a Flash developer, crossdomain.xml is now available on our servers to permit you to use…
  • New: RSS Image Enclosures Now Visible

    Phil Hollows
    13 Aug 2014 | 6:58 am
    A funny (peculiar, not haha) thing about major media site RSS feeds is that not only are the feeds often little more than a plain text (and so kinda boring) sentence, but also that their RSS feeds tend to include thumbnail images as enclosures. Enclosures are the part of a feed typically used for podcast media files, and the problem with stashing an image as an enclosure is that most people won’t see it, since the picture isn’t part of the main content. As a result, the feed and downstream feed usage (e.g. email subscriptions) are much less engaging for us carbon based life…
  • The FeedBlitz API: Workflow for Building a Plugin

    Phil Hollows
    12 Aug 2014 | 12:48 pm
    The goal of this example is to show you what API calls to make so you can programmatically add a subscriber’s email (and other information) to a list at FeedBlitz. Let’s assume you’re developing a plugin for WordPress; any WP plugin developer should be able to integrate with FeedBlitz! The example below isn’t limited to plugins, of course; it can work with any web site, product or service you can extend programmatically.  You use simple Web requests, so it’s pretty easy for a web developer to do. Prerequisites The user of your plugin will need: A FeedBlitz premium account At…
  • The FeedBlitz REST API

    Phil Hollows
    8 Aug 2014 | 10:41 am
    The REST API is an XML-based API. It is, like FeedBlitz itself, complex and at times may be challenging to use. For simple use cases, such as integrating a FeedBlitz subscription mechanism into your site or service, we recommend using one of the APIs I’ve already covered this week, or a plugin / widget that has already done the work for you. If you’re building such a plugin, widget or tool, then depending on your use cases you may need to delve into the REST API in some depth. Programming Required: Yes API Key Needed: Yes Best suited for: Web developer, plugin developer Skill level:…
  • The FeedBlitz Simple API: Adding Subscriptions Programmatically

    Phil Hollows
    7 Aug 2014 | 7:32 am
    If you’re a plugin developer, PHP guru, or a web programmer who wants to do more with FeedBlitz but the REST API is daunting, we’re rolling out a new set of features in a “Simple” API that is much easier to use.  This API needs an API key, which you can get here after you log in. Programming Required: Yes API Key Needed: Yes Best suited for: Web developer, plugin developer Skill level: Intermediate Good for: Adding a subscriber from a popup, plugin, or web site back end The function of this “Simple” API is to start the FeedBlitz dual opt-in process for…
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    HB

  • When Smog Clogs Cleantech

    Chuck Tanowitz
    11 Aug 2014 | 11:52 am
    The PR world is abuzz with the Guardian headline from last week, proclaiming that the world’s top PR firms won’t represent climate deniers. “World’s Top PR Firms Rule Out Working with Climate Deniers” the UK-based publication declared. It’s a great headline, even if the story is not nearly as black and white. Yes, a number of PR firms said they wouldn’t represent groups that deny climate change, but others, like Edelman, were not so willing to toss aside clients based on ideology. Quite a few others didn’t even respond to the survey. The basic…
  • Don’t Ask Unless You’re in Love: How to Get Out of the Proposal Business

    Nicolas Boillot
    4 Aug 2014 | 11:10 am
    First published at AgencyPost. Writing, sending, and presenting proposals takes a lot of work. Too many people confuse this frenzied activity with winning business. In fact, only lovers should propose. Such proposals happen in moments of adoration and trust, when normally smart humans get stupid and give up all control over their destinies. They throw out a question and wait like nervous puppies for a positive response. Agencies are asked to make proposals on a regular basis. These requests usually come from people with whom you’ve had: Few or no conversations, No opportunity to distinguish…
  • Bringing Home the Hardware

    HB Agency
    29 Jul 2014 | 6:38 am
    At HB, our work illustrates and supports the stories our clients want to tell. Simply put, when we have a happy client, we consider it a job well done. However, highlighting some of these successful engagements is part of celebrating good work, and in doing so our Creative team recently won five awards! Summit International Awards, Silver Viewpointe “Command Your Content with Precision” Campaign Viewpointe, one of the largest information technology service providers to regulated industries, needed to advance their sales. HB’s campaign generated awareness and leads, targeted at…
  • Market Basket: This isn’t a PR Problem

    Chuck Tanowitz
    25 Jul 2014 | 6:45 am
    If you live anywhere in metro Boston, you’ve heard about the Market Basket issue. To the uninitiated the basics are this: Market Basket is a regional grocery chain owned by a single family. The chain had been owned by two brothers and split evenly, but when one brother, George, died, his heirs thought they would inherit their dad’s half of the company. It didn’t work out that way and so began a fight that pit cousin against cousin. It came to a head recently when the board ousted the CEO in more of the family squabble. Then the employees got involved, staging a protest to…
  • “Who’s gonna pay for what’s inside my brain?” A chat with Matthew Gustavsen

    Justin Hastings
    21 Jul 2014 | 8:10 am
    The HB Interview Series re-introduces HB employees to our audiences. Here, we’ll learn about the lives of each HBer, how they landed in their current career trajectory and their thoughts on the industry. Justin Hastings, Interactive Strategist at HB, conducts all discussions. Matt Gustavsen is a Creative Strategist at HB. He’s a Massachusetts lifer who grew up on the south shore and went to school at UMass Dartmouth. Matt shared time with me to discuss his upbringing and how he became a designer. Justin: Tell me about growing up in Braintree. What filled your time? Matt: Life was 90%…
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    Shawn D. Wallace - Online Marketing Strategist & Business Visionary Coach

  • LESSON #7: What kind of online business will we build?

    Shawn Wallace
    6 Aug 2014 | 10:32 am
    In the first 6 lessons, my goal has been more or less to give you the proper perspective of this whole online business thing. So now let’s talk about what kind of business I’m going to be showing you how to build. (Watch this video…) Main points: Primarily I’m going to be showing you how to build an information marketing business. In other words, you’re going to create and sell your own Info Product.(Info products may include… audios, videos, interviews, home study courses, workshops, teleseminars, webinars, email courses, newsletters, CD’s, DVD’s, books, and more)…
  • LESSON #6: Self Employed or Business Owner?

    Shawn Wallace
    6 Aug 2014 | 9:18 am
    In the next lesson, I’m going to get more specific about exactly what kind of business we’re going to build, but first we need to get past a fork in the road. You’ve decided that you really do want to make money on the internet, and now there are two paths set before us… (Watch this video…) Main points: Self employment vs. Business ownership. For many years I didn’t understand the difference. It will be beneficial for you to understand it before embarking on this business venture. Cashflow Quadrant by Robert Kiyosaki: Employee, Self Employed, Business Owner, Investor Each of these…
  • LESSON #5: How to Avoid Scams

    Shawn Wallace
    29 Jul 2014 | 7:27 am
    In the previous lesson we talked about a bunch of different ways of making money online. If you go out looking for those money making opportunities, you’ll find that there are literally thousands of them. The question now is… How do I separate the real opportunities from the scams? Because we all know that the internet is full of scams, right? So lets talk about it… (Watch this video…) Main points: I believe that most business opportunities are not scams. But just because something isn’t illegal, that doesn’t mean its something you want to get into. There ARE a lot of scammers…
  • LESSON #4: 18 Ways to Make Money Online

    Shawn Wallace
    26 Jul 2014 | 11:58 pm
    Thus far, I’ve given my definition of what an online business is, and I’ve given you what I feel are a few prerequisites to becoming a successful online business owner. So now let’s get more detailed as we drill down closer to what you’ll actually be doing. A lot of people say they want to make money on the internet, but they really have no idea what that looks like in real life. One of the problems is that there are literally thousands of ways to make money on the internet… (Watch this video…) Main points: There are thousands of ways to make money online. My way is NOT the only…
  • LESSON #3: Is an online business right for me?

    Shawn Wallace
    25 Jul 2014 | 4:52 pm
    Unlike many of the internet marketing teachers, I’m not going to tell you that ANYONE can successfully run an online business. The fact is that it takes hard work to build a business, and there are certain abilities that will greatly increase your chances of success. Watch this video to see what I mean… Main points: The startup COST for an online business is a huge variable, ranging from zero to millions. The good news is that it can be very cheap: less than $100 The more TIME you can devote to it the better, but don’t let a lack of time stop you. If you can only devote a small amount…
 
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    InfoProduct Marketing Insiders Tips And News

  • $20,000 Per Coaching Client – $1000/Hour

    Jeff
    29 Aug 2014 | 7:42 am
    When it comes to selling information, advice, consulting and coaching online I constantly get asked… Why would someone PAY me for this information when they could find it for free online somewhere else? Why would anyone PAY me for this information? How can I charge $1000/hour for advice when they can get information for less elsewhere? How can I offer my advice from home working on my own? Whether your idea is to package your knowledge into an ebook, course, seminar or membership site OR to delivery your advice through coaching, consulting or training…the fact is that there are…
  • 10 Tips On Moving From Making A Living To Making A Fortune

    Jeff
    28 Aug 2014 | 7:34 am
    Don't most people have the desire to move from making a living to making a fortune? To pay off all of the bills, debt and commitments and still have money left over to upgrade their life? To be flexible enough to risk starting a new career, business or direction in life without having to worry about the next paycheck? Many people have done it, with some guidance, you too can put yourself in a position to move from making a living to making much more. Think Bigger That You Are Right Now.  Expand the reaches of your vision and shoot for the stars Align With Your Passions and Interests. …
  • 5 Things You Need To Master To Be Good At Online Business

    Jeff
    27 Aug 2014 | 7:47 am
    There are tons of online businesses that never break even, even more than earn a "hobby" income for their startup entrepreneur. The challenge is how to become a top online business, an internet business that you can scale and continue to grow and eventually sell for a $Million or more…if you want to. Here are 5 things you need to master to build a massively profitable online business. 1. Solve A BIG Problem, Provide Huge Value Many start-up entrepreneurs expect that they can put a website up, sell someone else's product or put up some business scheme or proposal and…
  • How To Flip The Switch…Take More Action

    Jeff
    26 Aug 2014 | 12:14 pm
    Why do so many aspiring entrepreneurs fail to take the action required to build and grow their business into a success? Have you struggled with moving beyond the "wishing", "planning", "learning" and "wanting" stages into a full-blown, massive action phase in your own business? Taking action is one of the most important elements to success. In fact, you can make a couple of false starts and STILL come out far ahead of others if you are an action-oriented entrepreneur. Why? Taking action results in massive feedback from your market, and that gets you…
  • 3 Keys To Getting Rich

    Jeff
    25 Aug 2014 | 9:40 am
    Money may not create all of your problems, and for some people, money can make problems worse (if you don't know how to handle it or haven't got your priorities correct) – however, for most people money DOES make a huge impact on your life. For example, people with substantial wealth… Can leverage that money to be more creative, innovative and bring more value to the world Help fund initiatives and companies that add money to the social system, deliver jobs and benefits to others and multiply their wealth dozens of times over Give to charity, build infrastructure and…
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    High-Tech Communicator

  • How to Improve Content ROI

    Cheryl Goldberg
    24 Aug 2014 | 12:00 pm
    Today’s marketers are producing more content than ever. But creating content requires sizable investments in time, effort, and money. How do you know that your content investment will pay off in terms of interest to your potential customers?    Smart marketers test their ideas before rolling out full-blown projects. The following are steps marketers can take to ensure that buyers are interested in the topics before they invest sizable sums in producing and rolling out content. Come Up with Engaging Ideas The first step is to come up with the ideas that are most likely to…
  • Do Your B2B Customers Clamor to Participate in Success Stories?

    Cheryl Goldberg
    17 Aug 2014 | 11:37 am
    Most marketers are well aware of the value of customer success stories and testimonials to their marketing efforts. Customer endorsements provide “social proof” of the benefits of your solution. This social proof is particularly powerful when the customer has a well-known and respected brand and is similar to your target customers. But lining up customers to work with you on case studies can be a nightmare. Obstacles arise at every turn—both from within your own company and from the customer.     Internally, sales reps are protective of their customers.  Sales…
  • 6 Ways to Ensure that Your Customers Will Trust Your Content

    Cheryl Goldberg
    20 Jul 2014 | 11:26 am
    “Content, content everywhere, but not a drop to drink.” Today’s B2B content marketing scene can be summed up by this riff on the old saying. What I mean is that there’s a surprising gap between B2B marketers and their customers when it comes to content. Modern marketers know that that today’s buyers want to do their homework by doing online research on their problems and possible solutions before contacting a vendor. That’s why 93% of B2B companies are turning to content marketing, according to the Content Marketing Institute’s 2014 Content Marketing Survey.   Yet…
  • 9 Facts You Should Know about Using Social Media for B2B Marketing

    Cheryl Goldberg
    14 Jul 2014 | 9:28 am
    Marketers need facts to make the right decisions—especially when taking advantage of less-charted tools such as social media. But I’ve found that while lots of research is available about social media, it’s often not organized in a way that tells a story that’s useful for B2B marketers. I’ve sorted through a number of recent research reports and pulled out conclusions that are particularly relevant to B2B marketers. 1.       The vast majority of B2B marketers take advantage of social media 80% of business executives said social is “important”…
  • The Case for Use Cases and Case Studies

    Cheryl Goldberg
    6 Jul 2014 | 11:23 am
    In my blog series on finding the best content tactic for the job, I’ve talked about print, video, as well as eBooks and white papers. Now I’ll talk about two tactics you can use to tell compelling stories about your product: case studies and use cases. Use Cases Help Customers Visualize How They’d Use Your Product When does a realtor know that their client is ready to buy a house? When they sit down on the sofa in the living room and start talking about where their friends will congregate during a dinner party or when they pull up a chair at the kitchen table and start talking about…
 
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    Casey Watkins

  • SEO Topics

    tokay
    11 Aug 2014 | 9:07 am
    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
  • Another post

    tokay
    11 Aug 2014 | 9:06 am
    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
  • Hello world!

    tokay
    7 Aug 2014 | 2:15 pm
    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
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    Social Media B2B

  • B2B Companies Use Twitter for Customer Support No Matter Their Size

    Shankar Ganesh
    20 Aug 2014 | 4:00 am
    The days when B2B companies picking up the phone or answering emails was good enough are long over. Now, customers take to Twitter even before they call you. They’re tweeting about how terrible your hold music is even as they’re waiting, ripping apart the scripts your agents use even as they’re working on solving their problem and publicly pushing you to deliver a quick fix for a bug they spotted minutes ago. And things are only going to get worse if your B2B company isn’t on Twitter. When you’re small, having a single touchpoint is definitely enough, but it’s inefficient as…
  • 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads

    Jeffrey L. Cohen
    7 Aug 2014 | 4:00 am
    My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Tom calls this inbound social selling. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but there is more to it than just that. 1. Re-Think the Purpose of Your Profile Rather than just create a profile that shows your job history and…
  • Do B2B Companies Really Need to Be on Facebook?

    Jeffrey L. Cohen
    24 Jul 2014 | 4:16 am
    Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. And once these boxes are checked, they struggle to find the right content to post to each of these platforms. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. 1. What are you trying to accomplish with social media? B2B companies need to…
  • B2B Sales Teams Can Use Content Marketing to Generate Leads

    Jeffrey L. Cohen
    17 Jul 2014 | 4:00 am
    My friend Tom Skotidas and I talked about what can finally bridge the gap between sales and marketing. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but we talked about a situation where the sales team can actually generate leads with content marketing. Some of the highlights of our conversation: How to use content within a LinkedIn profile to generate leads What happens when B2B sales teams start to…
  • 9 B2B Marketing Lessons from Judging Online Campaigns

    Jeffrey L. Cohen
    10 Jul 2014 | 4:00 am
    I recently judged the online marketing category of an internal marketing competition for a B2B company. The marketers chose their best online marketing campaigns and submitted the details of their strategies, activities, creative work and metrics of success. There were a lot of great ideas and great effort on the part of the marketers. The following lessons are derived from my feedback to the entrants and some reminders for all marketers that occurred to me as I reviewed their entries. 1. Marketing Goals Must Align with Business Goals Marketing cannot exist in a silo. This is one of the…
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    Totally Uncorked on Marketing

  • Study Says Social Media is a “Tricky” Channel for B2B Lead Generation

    Elaine Fogel
    27 Aug 2014 | 12:29 am
    New Chief Marketer research shows that using social media for B2B (business-to-business) lead generation is “still tricky.” Translation: converting prospects is a pain. Yet, social media use rose from 59% in 2013 to 68% this year. That’s a reasonable gain for a marketing channel that B2B marketers claim to be “slow and challenging.” Despite the problems, one survey respondent said that social media “allows potential leads to hear a company’s voice and experience our personality even before meeting in person.” So, what are the biggest obstacles…
  • Ice Bucket Challenge – “Narcissism Masked as Altruism?”

    Elaine Fogel
    25 Aug 2014 | 12:19 am
    The Ice Bucket Challenge is still going strong, having raised $62.5 million for the ALS Association as of August 23. Along with that, the criticism continues. Ad Age writer, Anne-Marie Kline, refers to this as “narcissism masked as altruism.”   Recent pundits include Pamela Anderson, who wants the ALS to stop using animals for research. (I understand her passion on this one.) Bill Dwyre of the Los Angeles Times says, “The sad news is that we seem to need a viral Internet event to stir us up.” A Catholic archdiocese in Ohio denounced donations to the ALS…
  • The Ice Bucket Challenge Phenomenon – Positive for the Cause or Not?

    Elaine Fogel
    21 Aug 2014 | 12:01 am
    Who could have predicted how successful and widespread the ALS Association’s Ice Bucket Challenge would be? It is a charity phenomenon that will go down in fundraising history. It is also among the biggest viral hits in Facebook’s history! According to the Huffington Post, “2.4 million videos ‘related to the ice bucket challenge have been shared’ on the social network, and more than 28 million people have posted, commented or liked a post relating to the challenge. As of yesterday, Wednesday, August 20, The ALS Association has received $31.5 million in…
  • Do You Ever Hear Back After Completing Surveys?

    Elaine Fogel
    19 Aug 2014 | 12:07 am
    When you take the time to complete customer surveys, do you ever hear back from the companies that send them? Me either! On a recent business trip, I actually received an email reply from the general manager of a Residence Inn. Imagine that! I have to say that it left a really positive brand impression on me. And, that was in addition to the positive experience staying at the hotel for three nights this month. Here’s what happened…  I completed the survey and rated the hotel an overall 4/5. I thought that meant it was “very good.” There were a couple of minor things…
  • Can You Use Any Image You Find Online?

    Elaine Fogel
    14 Aug 2014 | 12:46 am
    A lot of people are downloading images they find online. They need them for projects, business presentations, blogs, newsletters, and other purposes. But, is it legal? Can you just use any image you find online? The answer is, it depends. Curtis Newbold, “The Visual  Communication Guy,” created an excellent visual guide to using images. Entitled, “Can I Use that Picture? The Terms, Laws, and Ethics for Using Copyrighted Images,” Newbold created it to help us sift through the complexity of image use and licensing. Here are some examples:  If you use an image in an…
 
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    Access Brandstrat

  • Finding The Appropriate Individual For Appliance Repair in Minneapolis MN

    bnadmin
    28 Aug 2014 | 5:00 pm
    Making use of the web to assist you hire an appliance tech is clever practice. Doing this not only enables you to read testimonials and learn about the work local business do, it also allows you to find if they are ranked by the BBB, as well as about their services provided. (ex. http://appliancerepair-pros.com/appliance-repair-atlanta). You can likewise discover exactly what their rates are for basic work, and find out who the most inexpensive priced business are. Online sites can significantly limit the business that you would think about working with, when you are searching for the best,…
  • Appliance RepaAppliance Repair in Orlando Fl in Chandler AZ Guidelinesn Appliance Repair in Boston MA

    bnadmin
    26 Aug 2014 | 5:00 pm
    An appliance repair expert who offers home service permits you to save huge money in the long run. Not just can you save on the expense of transport, however you do not need to invest precious cash purchasing a replacement. Maintaining and fixing your appliances on a regular basis is both cost effective and environmentally friendly. On the other hand, purchasing a new device requires a huge upfront financial investment.  If you need a place to start in Orlando, here’s one: http://appliancerepair-pros.com/appliance-repair-chesapeake You should check out reviews online before you…
  • Appliance Repair in Las Vegas NV

    bnadmin
    23 Aug 2014 | 5:00 pm
    Make sure that the appliance repair business you are preparing to hire is noted in all significant business directories, such as yellowpages.com, google maps, yahoo regional and superpages.com. Nevertheless, realize that those well famed companies that invest huge cash on promo might charge you more, as they require resources in order to be able to purchase promo. Ask specific questions, such as: How much would it cost me to replace my stove? or Do you have all the parts essential to repair my microwave?. You need to make sure the man or company you will certainly work with is not just an…
  • Best Options For Appliance Repair in Glendale

    bnadmin
    21 Aug 2014 | 5:00 pm
    Hiring an appliance repair business that repair works all significant name brands is something that a homeowner need to consider. (Here’s a place to start: http://appliancerepair-pros.com/appliance-repair-glendale). Not just does this guarantee they have actually dealt with a machine just like yours in the past, it is also a warranty they will have all required parts on hand to do the repair work. As there are many leading ranked repair service techs and business, you need to make the effort to look around, compare, and discover the best crew to do the work for you in your house, when…
  • Your Home Improvement Confusion Cleared With This Advice

    bnadmin
    6 Aug 2014 | 4:26 am
    Improving the appearance is important whether you improve to sell or to stay. Even very basic projects can have a big impact on the value of your property. The following article will guide you through your next home improvement projects. Use energy efficient appliances when remodeling or building a new home. The utility costs can add up quickly if you aren’t using efficient appliances. You can find the rating of any machine you are purchasing on the tag. It will tell you the cost of using it over a year and over it’s lifetime. Improving the air quality inside your home can be an…
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    360i Digital Agency Blog

  • Influencer Spotlight: Catching Up with Ian Padgham

    Alden Millar
    26 Aug 2014 | 12:19 pm
    You might have seen a few news headlines last week about a Vine artist who captured his wife’s pregnancy over the course of nine months. The result was a six-second snapshot of a maternity that has become one of the most-watched Vines of all time. The creator: Video producer and artist Ian Padgham (@Origiful), who has established himself as a leading content creator on Vine. His clever stop motion animations push the creative boundaries on the platform, and have landed him numerous features on top publications. Beyond creating and sharing his own art, Ian has collaborated with a number of…
  • Snapchat Advertising: Will Brands Pay to Play?

    Emily Risher
    26 Aug 2014 | 11:46 am
    Snapchat is set to unveil a new service this fall that will serve users with ads, video clips and news articles. The service, rumored to be named Snapchat Discovery, would be the platform’s first form of monetization, and could potentially provide Snapchat with its first revenue stream. Among Snapchat’s reported 27 million users, its core users, aged 13 to 17, send more than 700 million snaps a day, and check their account an average of 14 times per day. Millennials are a key demographic on the minds of many marketers, and Snapchat is the largest growing platform for this demographic. In…
  • 5 Steps to Developing a Solid Social Media Strategy

    Nazli Ozerdem
    25 Aug 2014 | 12:05 pm
    For marketers, having a solid social media strategy has evolved from being a nice-to-have, to a must-have. Social media is not just about “real-time marketing”— and, in fact, social plays an important and growing role when it comes to helping shape the voice, tone and perceptions of your brand. Orli LeWinter, VP of Social Marketing Strategy at 360i, recently led a Mediabistro Bootcamp Webinar on how to plan social marketing in the context of your overall brand strategy. Orli advises marketers to take the following steps in order to plan for success: Identify and understand your target…
  • Marketers Rejoice! Vine Adds Video Upload Functionality

    360i
    22 Aug 2014 | 11:46 am
    Vine, the quirky short-form video sharing platform, has rolled out a series of highly-anticipated platform updates which – among other things – includes the ability to upload previously recorded video. This is especially welcome news for brands that wish to utilize Vine for more premium content. Prior to the update, Viners (including marketers) were forced to shoot content live. This made it challenging to pull off advanced editing tricks, but it also helped Vine earn its reputation as a more real-time, unfiltered format. It is worth noting, however, that some users sidestepped the…
  • Google’s Close Variant Keyword Matching, Paid Search & You

    Matthew Turkel
    21 Aug 2014 | 6:12 am
    Did you know that 7 percent of Google searches contain a misspelling? Based on this insight, Google has announced that it will apply close variant keyword matching – which aims to help people find what they are looking for, despite spelling inaccuracies – to all exact and phrase match keywords starting next month. Google first introduced close variant matching in 2012 to compensate for “close variants” of users’ intended queries, including misspellings, singular/plural forms, stemmings, accents and abbreviations. With this matching behavior, 1) users began to see more ads that were…
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    Never get out of the boat

  • large, black & white, funny and sexy

    28 Aug 2014 | 9:54 pm
    Like most people, we at Boat Global HQ typically while away the chilly winter evenings with a nice Pinot Noir and amusing ourselves with old social psychology test papers.The other evening one multiple choice question caught our eye...Advertisements that are _____ are more likely to gain the attention of the consumer.a. are largeb. are black and white rather than colourc. avoid humourd. avoid sexWe were pretty certain that we tend to notice things that are funny and/or sexy, bold black and white can have impact however so does bright primary colour so answer a) are large, felt correct.We…
  • red stitching turn-ups and creative publicity

    27 Aug 2014 | 7:04 am
    Younger readers may find this hard to imagine, but there was a time not so long ago when simply buying a pair of straight leg Levis jeans was something of a task.More specifically, for the early-teen punky-mod me in 1979 in provincial Aberdeen obtaining a pair of shrink-to-fit 501XX's was even more arduous, and often required a 3 hour bus trip to Glasgow or an obliging relative in London to secure.The correct Levi's, however, were important items to own.Because the distinctive 501XX red stitching visible when the jeans were turned up was one of the key signals of one's status among the rest…
  • shoplifters of the world, unite and take over (or: why online advertising is mostly a flop)

    14 Aug 2014 | 10:42 pm
    Yes, we can do several things at once, but only if they are easy and require little in the way of thinking.We are mostly reasonably skilled at performing a number of 'automatic' or 'system 1' type processes - chatting to a passenger and listening to the radio while driving, for instance.However effortful mental activities activities that interfere with each other, multiplying 17 x 24 while making a right turn into dense traffic - the example Kahneman often uses - is much more difficult and should probably not be attempted.On occasions when I have to interrupt a colleague to answer a question…
  • a note on recognition heuristics and moving from party tricks to business results

    7 Aug 2014 | 7:29 pm
    Until recently we were unfamiliar with the German psychologist, Gerd Gigerenzer.It turns out that Gigerenzer and Kahneman were at odds for many years.This is despite that both researched and studied heuristics and came to about 95% of the same conclusions, however the principle point of conflict appeared to be; Gigerenzer believed in a kind of ‘expert intuition’, whereas Kahneman is more sceptical.Whereas the Kahneman and Tversky school (ie much of the behavioural economics lobby) principally associate heuristics and biases with human error  (to be fair, in Thinking Fast and Slow DK…
  • when johnny comes marching home

    6 Aug 2014 | 4:39 am
    This Guinness spot from the US caught our eye, from a scientific standpoint.Perhaps a teeny bit schmaltzy and all-American for Aussie tastes but worth noting it does a few things well. Well branded right from the off, the product in action using repetition.The core narrative is, of course, super easy to get, it's 'When Johnny Comes Marching Home'.Bar 'America The Beautiful' that's as full-on a slice of Apple Pie as one gets. [Funnily enough the lyrics to When Johnny Comes Marching Home were written by the bandleader Patrick Gilmore, an Irish immigrant during the American Civil War. Even more…
 
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    One Half Amazing! - Digital Marketing Blog

  • An Inquiry Into the Value of Work

    Bob Hazlett
    20 Aug 2014 | 2:02 pm
    “The satisfactions of manifesting oneself concretely in the world through manual competence have been known to make a man quiet and easy. They seem to relieve him of the felt need to offer chattering interpretations of himself to vindicate his worth. He can simply point: the building stands, the car now runs, the lights are on. Boasting is what a boy does, because he has no real effect in the world. But the tradesman must reckon with the infallible judgment of reality, where one’s failures or shortcomings cannot be interpreted away. His well-founded pride is far from the gratuitous…
  • Layer Tennis is an example of content marketing done right

    Bob Hazlett
    9 Aug 2014 | 8:46 am
    Layer Tennis is a live online tournament pitting two artists (designers, animators, illustrators or anything else) against one another. The competitors battle for ten rounds, swapping files in real-time and embellishing upon the work. They have 15 minutes between each volley. Layer Tennis is a great example of content marketing that doesn’t smell or appear like content marketing. Here artists are inspired by other artists, in a format that can be easily digested by the reader. Adobe allows the competitors to use their tools and tell their unique story in a way that spreads to other…
  • Your mind spinning like fan blades at high speed

    Bob Hazlett
    6 Aug 2014 | 10:04 am
    Dear you, you who always have so many things to do so many places to be your mind spinning like fan blades at high speed each moment always a blur because you’re never still I know you’re tired I also know it’s not your fault The constant brain-buzz is like a swarm of bees threatening to sting if you close your eyes You’ve forgotten something again You need to prepare for that or else You should have done that differently What if you closed your eyes? Would the world fall apart without you? Or would your mind become the open sky flock of thoughts flying across the sunrise as you just…
  • What happens when The Noid takes your brand strategy hostage?

    Bob Hazlett
    5 Aug 2014 | 7:15 pm
    From NPR’s How To Do Everything podcast, the strange and tragic tail of The Noid, the Domino’s Pizza mascot from the 1980s. For me, the biggest takeaway is the thin line between between success and humiliating disaster in the world of advertising and brand strategy. Let this be a lesson for your next planning session – even things outside your control can take down your campaign overnight.  The post What happens when The Noid takes your brand strategy hostage? appeared first on Bob Hazlett - Digital Strategy and Marketing.
  • The making of a digital strategy

    Bob Hazlett
    5 Aug 2014 | 2:12 pm
    The post The making of a digital strategy appeared first on Bob Hazlett - Digital Strategy and Marketing.
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    Occam's Razor by Avinash Kaushik

  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
  • Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

    Avinash Kaushik
    19 May 2014 | 2:49 am
    There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time. The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?" And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it…
  • Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

    Avinash Kaushik
    21 Apr 2014 | 2:42 am
    Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)?, you'll have to wait for my biography (thanks for asking Simo Ahava!). I'll answer a selection of other questions in this post. We will cover questions in four areas: business/strategy challenges, analytics/technical…
 
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    Conversation Agent - Valeria Maltoni

  • Wish we Could Say More

    Valeria Maltoni
    29 Aug 2014 | 2:45 am
    Much of the conversation about Apple is driven by knowledgeable analysists, fans, and the developer community. Horace Dediu weighs in @asymco# with a most likely scenario of what is going to be unveiled on Sept 9. The Critical Path Show #119, before the predictions of the iPhone Portfolio, big screen phones and what they are good for, and a tentative review of Ed Catmull's "Creativity, Inc" the co-hosts mention Iconic: A Photographic Tribute to Apple Innovation#. The book includes more than 150,000 photos of nearly every product Apple has made, including rare prototypes and even packaging and…
  • Predictability and Perception: We Notice What we Want to See

    Valeria Maltoni
    28 Aug 2014 | 2:45 am
    Not long ago, I was thinking about trading in my car for a new one. In the consideration set were several known brands. Through conversations with friends and colleagues, I narrowed my research down to a model per brand. While I could not remember most cars on the road before my conscious desire to trade in the car, once I began my research, I started noticing those exact models everywhere. They were there before, likely, mixed in with all the cars on the road. Because I was focusing on them I started seeing all these cars that were invisible before. I was noticing what I wanted to see, in a…
  • Explore Lots of Ideas and Get Feedback, Systematically

    Valeria Maltoni
    27 Aug 2014 | 2:45 am
    It was about three years ago that I discovered study hacks advice on a blog authored by Cal Newport. I have been reading since. Cal is an Asst. Professor of Computer Science at Georgetown University. He has written a few books over the years. The ideas he put forth in his most recent one, while deceivingly simple, are the most interesting to me -- because they run counter the prevalent cultural belief that all you need to succeed is to “follow your passion.”  So Good They Can’t Ignore You debunks that long-held belief and advice we may receive and provides the path for building a body…
  • Applying Predictive Analytics to Marketing Challenges

    Valeria Maltoni
    26 Aug 2014 | 2:45 am
    Quant5 planning ness-050613_final from Doug Levin Every year, a group of very smart and accomplished strategists and planners gather for an un-conference for thinkers/doers aptly named Planning-ness#. The tagline is "get excited and make things." I like the fact that the group also sponsors a grant each year: A minimum of one grant of $10,000 will be awarded each year to an individual or small group for the express purpose of undertaking research or other project that stretches the thinking of or benefits creative thinkers everywhere. Those who are awarded the grant will be required to make…
  • Connecting Through Experiences

    Valeria Maltoni
    25 Aug 2014 | 2:45 am
    Gaining likes on a brand Facebook page in exchange for a chance to win an iPad (not the brand's product) is a tactic that has run its course. It is a bribe and should not be confused with having customers line up outside your store for hours to pay hard-earned money to buy an iPad. The difference is this In the first case, a brand offers a reward for taking an action -- like me to (maybe) win = bribe In the second, the action takes the customer on the path to the personal reward -- essentially buying his own ability to do something new with it = loyalty to self This is the main concept Kathy…
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    Mobile Demystified

  • Adobe Research Confirms Importance of Targeted Mobile Marketing

    Michael Ahearn
    14 Aug 2014 | 10:55 am
    The recent Econsultantcy/AdobeQuarterly Digital Intelligence Briefing: 2014 Digital Trends provides empirical survey data underlining what we at Waterfall know and live—that the future of marketing is mobile, with segmentation/personalization mission critical to the content delivered via targeted mobile marketing to specific customer groups or individual consumers. The recently published report draws on a global survey of more than 2,500 marketing and Internet professionals carried out at the end of 2013. The high level findings concluded that: Customer experience, mobile and content…
  • What’s Necessary for the Future of Customer Marketing – Via iMedia Connection

    kane
    12 Aug 2014 | 9:03 am
    iMedia Connection recently published our analysis of how open and response rates should influence marketers’ creation of an effective digital marketing strategy. The article, “What’s necessary for the future of customer marketing” compares social media, email and mobile marketing to unpack which channel works best for successful customer engagement. Head on over to iMedia connection to read the article in full. You can follow iMedia connection @imediatweet and us @Waterfall. Tweet
  • Mobile Marketing Summer Intern Series – Sales

    Sasha Parsons
    11 Aug 2014 | 4:52 pm
    As I get ready to return to school for my fall semester, I’m fascinated by how much a mobile marketing summer intern’s perspective on business can change. Going into my summer internship at Waterfall, all I knew about Mobile Marketing and Sales came from my B-school classes and experiences as a consumer. Undaunted, I dove in as much as I could, armed with an open mind, my laptop, a comfy branded hoodie and Moleskine notebook. Source: Sasha Parsons In my first week, my team and I received training presentations from every department. With the curtain pulled back, we got…
  • 5 Ways To Nurture Customer Relationships Via Mobile Messaging – Post to CMO.Com

    kane
    6 Aug 2014 | 9:33 am
    CMO.com recently published our analysis of how to use mobile messaging to create profitable customer relationships. The article, “5 Ways To Nurture Customer Relationships Via Mobile Messaging” describes how marketers can improve their mobile messaging by developing a crawl-walk-run strategy for:  Integration Modernization Personalization Conversation Analysis Please check out CMO.com to get the inside scoop. You can follow CMO.com @CMO_com and us @Waterfall. Tweet
  • Silk’s Corner: Inspired By Beacons 

    Matt Silk
    4 Aug 2014 | 11:54 am
    Read an article this morning and wanted to shine a light on it and make sure it got the attention it should: SFO Unveils App to Help Blind Travelers Navigate the Airport. I am a huge fan of beacons and their potential for connecting brands in the physical world to their consumers. However, let’s face it, beacons clearly win mobile’s coveted 2014 “Shiny Object of the Year” award. With the number of articles, papers and sessions at conferences talking about beacons, one would think there was zero customer engagement over mobile prior to the beacon. Joking aside, I am very excited with…
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    B2B Marketing Asia

  • GetIT Joins BBN, Ready to Serve Global Clients

    Asuthosh
    25 Aug 2014 | 8:24 pm
    Sometimes we can sprout wings overnight. GetIT Comms has joined the Business to Business Network (BBN), and what was once a regional ambit is now global. Through BBN, GetIT Comms can service clients in 15 countries and 22 cities through partnerships with close to 1,000 marketing professionals across over 250 disciplines. BBN is the world’s leading independent network of international B2B communications agencies. For nearly thirty years, BBN has brought together agencies from North America, Europe, Middle East, Latin America and Russia to develop and utilise an effective, uniform and…
  • To the Naysayers of the ALS Ice Bucket Challenge – an Open Letter from a Marketer

    Anol
    25 Aug 2014 | 1:07 am
    Unless you’ve been living under a rock for the past couple of weeks, you’re aware of the ALS Ice Bucket Challenge. The campaign created, literally, a big splash, not only in non-profit fundraising but in the marketing world too. The reactions have been mostly positive, but as always there are a few naysayers with several negative comments about this campaign such as: It’s a waste of fresh water People are just having fun, and don’t care about the cause People are using the challenge to avoid donating hard cash. Imagine if all those silly folks actually donated money. There are more…
  • Facebook Bans Social Bribery to Get Page Likes – How That Affects Marketers

    Asuthosh
    11 Aug 2014 | 2:21 am
    If you’ve been forcing people to “Like” your page in order to participate in Facebook contests, quizzes, prize draws and the like, tough luck. Facebook’s putting an end to that. Effective November 5, 2014, you can no longer acquire fans on Facebook by holding, say, a contest where they have to ‘Like’ the page to participate. Or by running sweepstakes and giving away freebies to random people who ‘like’ your page. (Read the official statement) “Fan gating” will be forbidden. That means your apps have to be available to anyone – Fans and non-Fans alike.
  • 3 Tips to Turn Leads into Sales

    Chester
    6 Aug 2014 | 11:04 pm
    Your campaign’s off the ground and the pipeline’s filling up with leads. Great! Now the sales warriors will get to work, and begin the conversions. In an ideal world, that is. Because the truth is, it’s not all up to them. How often do we see a great deal of those juicy leads fail to convert? Or decompose and get thrown out, long after sales should have gobbled them up? It’s a common enough problem – but don’t be too quick to blame the folks in the field. First, a simple question. What sort of campaign is pulling in these leads? Inbound, or outbound? If this is an outbound,…
  • Mobile Marketing – You’re Doing It Wrong

    Anol
    5 Aug 2014 | 8:10 pm
    Mobile penetration is growing at an exponential rate throughout the whole world. The same can be said about smartphones. Every month, a new report comes out stating the rise in mobile Internet users. And most marketers are looking at the data and trying to figure out how to reach their prospects in this new, emerging giant of a medium. And, in 9 out of 10 cases, doing it wrong. When it comes to mobile marketing, marketers are trying to fit their old, classic viewpoints into the new. They are taking what they know best about other channels and implementing those tactics. Like banner…
 
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    Joseph Ratliff

  • Our “Default Screens”

    Joseph Ratliff
    28 Aug 2014 | 10:19 am
    Do you always have to kill time, fill the void, or say something? I’m bored at times, but is that really a bad thing? Is that boredom something that always has to be handled? According to Nina Yau from Castles In The Air, perhaps we should re-think our need to “kill time” if we’re feeling bored… from her blog: Suffering comes in many forms, not all of them obvious. When we start to suffer from our own boredom, which is essentially the inability and impatience to sit with yourself with absolutely nothing to do whatsoever, we seek refuge and escape. Boredom, or validation, is an…
  • A Late Robin Williams Tribute … On “Genius”

    Joseph Ratliff
    27 Aug 2014 | 10:11 am
    Unless you’ve been living under a rock, you’ve probably heard that Robin Williams recently passed away. This is a late tribute to this artistic genius. I don’t think we, as humans, respect the fact that once in awhile true genius enters our society. And in Robin Williams case, he is one of those geniuses. Of course there have been others … Einstein, Newton, Jobs, Turing, etc… Mr. Williams deserves to be named with these other geniuses, people who make contributions to their field of interest at a level beyond the typical. From his onstage performances, to Mork…
  • Gun Toting Health Enforcers

    Joseph Ratliff
    18 Aug 2014 | 9:54 am
    By Bill Bonner – Chairman of Bonner and Partners (reprinted here with permission) When we left Baltimore on Friday, the Dow was still going up. Gold was still going down. The Fed was still hinting it would begin tapering its bond-buying program (QE) soon… or maybe not. The economy was still recovering… or maybe it wasn’t. And the Red Sox were still favored to win the World Series. We woke up Sunday morning in New York with a copy of the New York Times at our door. What caught our eye in the paper was the sad saga of “Obamacare.” The Affordable Care Act, to give it its…
  • Poem: What Happened?

    Joseph Ratliff
    15 Aug 2014 | 5:01 pm
    In Ferguson, Police have become Military… Leaving even the journalist’s eyes “teary”… The United States is in an endless War… I don’t even know my own country anymore… What happened? The NSA watches everyone… They probably even know if I’m watching re-runs… They stand up and say “it’s okay, trust us”… The problem is they lied before Congress… What happened? This isn’t the America I learned about in school… Where the politicians think that we’re all fools… Where Big Business…
  • Yo

    Joseph Ratliff
    13 Aug 2014 | 9:18 am
    An app called Yo has been developed in our culture. Some people like it, some people don’t. I absolutely do not see the point an app like “Yo” has in our society at all.  What problem does it solve?  Are projects like these representative of where our society is heading (entertainment only, useless apps)? How many different ways do we need to entertain ourselves? When does “excess” cross the line into “too much”? I hope Yo and future apps like it aren’t even part of the answer to that question. We are wasting (as in flushing down the toilet)…
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    Ask Spike

  • Ambassador programs: Step away from the status quo

    Spike Jones
    7 Aug 2014 | 8:19 am
    I’ve come to the unfortunate conclusion that the term “ambassador” has greatly lost its way in the agency world. Paid bloggers. Spokespeople. Models that stand next to cars at an auto show. I’ve heard them all called ambassadors. And I wholeheartedly disagree. So from my perspective, when it comes to ambassador programs, there’s the tired way of doing it and then there’s the inspired way of doing it: The tired way: Agency goes off into a corner and builds the shell of a community hoping people will like it and join. The inspired way: Building community with the actual people who…
  • It’s the little things, I mean, people.

    Spike Jones
    1 Jul 2014 | 8:10 am
    Influencers. The word is always on the tip of any marketers tongue. And just about any and all PR plans have influencer engagement woven in. So first off, let me say that I wholeheartedly agree that influencers – and whatever your definition of them might be – are great. They aid in awareness, which is one-half of the coin and something that we all want more of. But I’m also a huge advocate of creating influence around people who are already passionate about your brand or industry. And a new study by the social monitoring website Mention proves that the collective voices about your…
  • Fiskateers Update: You can’t kill community

    Spike Jones
    27 Jan 2014 | 10:15 am
    Fiskars and the Fiskateers. If you’ve been in the word of mouth industry for any period in the past, oh, I dunno, nine or ten years, then you know about this case study. It’s still talked about as “best in class” and the right way to build community, engagement and passion around even the most mundane of products (scissors). Articles and chapters in books have been penned about it. And even the social media kids still talk about it in their public speaking engagements. But things have changed. Before we go any further, I’d like to make a couple of things crystal clear. The first is…
  • Joining Edelman

    Spike Jones
    18 Nov 2013 | 11:48 am
    I’m absolutely thrilled to share the great news that as of today, I’m joining the incredible, big-brained folks at Edelman. I’ve had my eye on them for a long time now and have always admired them from afar (even when I was pitching against them). I’ll be sitting in Austin and helping grow the digital team, presence and offerings of the already exploding Southwest region. Here are just a few reasons I’m so excited to join their ranks: 1. Integrity. This is a subject near and dear to my heart. Especially in the digital age, there’s so much underhanded,…
  • What’s your love plan?

    Spike Jones
    18 Oct 2013 | 1:54 pm
    Love plan? LOVE PLAN? I know what you’re thinking: That Spike Jones has lost his ever-lovin’ mind! What does he mean, “LOVE PLAN?!?” Allow me to explain: If you’re a brand and you’re on social media, then one of the first things you work out is your crisis plan. You know, that plan that’s activated the second there’s backlash against  you because of (fill in the blank). You PR and social teams are poised and ready to go at a moments notice. And hopefully you’ve not had to pull the trigger on this plan, but at least you know it’s…
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    Imagine Your Reality : Holistic Business Coaching

  • How to Calibrate your Business Offerings

    taylor
    27 Aug 2014 | 11:00 am
    Over the years, one of the lessons I’ve learned about business is how important it is to carefully test your products and services to see if people really want them. In Great by Choice, the authors also share their own wisdom about strategy, calling it the strategy of firing bullets until you know its time to fire a cannonball. The reason you want to calibrate your business offerings is so you can discover if people really need or want what you’re offering. You may think what you offer is something that everyone needs, but if other people don’t see the need you can end up…
  • Persistence Pays Off in Networking

    taylor
    20 Aug 2014 | 11:00 am
    The other day I went to an after hours event and while there saw a number of acquaintances that I’ve met at other networking meetings. In a few cases, I ended up having longer conversations with a few of the acquaintances, than I’d normally had before. During the course of the conversation they noted that they’d seen me at other events. What these interactions told me is how important to be persistent with your networking efforts. Without that persistence a network will go its own way, without you. And when you first go to a networking event you can’t expect that…
  • How Persistent Growth Focuses your Business

    taylor
    13 Aug 2014 | 11:00 am
    In Great by Choice, the authors make an interesting point about growth done for its own sake versus growth done for the sake of making the business successful. They point out that businesses that shoot for explosive growth tend to fail because they can’t sustain their business in light of the growth and because they are so focused on the next new thing that they haven’t taken time to settle into the growth they’ve already had. Businesses that strive for persistent growth, on the other hand, are much more successful because they recognize that true success is gradual, built…
  • 6 Tips to prepare for Business Trips

    taylor
    6 Aug 2014 | 11:00 am
    I recently got back from an 11 day business trip. The trip was great, with new connections made and new opportunities discovered. However, as anyone who takes such trips knows, it can be very easy to fall behind on the daily work you do for your business, as well as other aspects of life, which need to be caught up with, once you get back from the trip. And whether a trip is just a couple days or two weeks, the inevitable reality of such a trip is that it leaves you scrambling to catch up with your work, while also balancing everything else that needs to be done in order to re-establish your…
  • How to Maintain your Edge in Business

    taylor
    30 Jul 2014 | 11:00 am
    In Great by Choice, by Jim Collins and Morten Hansen, the authors discuss business leaders who plan for the worst of times, while taking advantage of the opportunities in the best of times. In my opinion, that’s smart planning when it comes to business. It’s important to plan for the worst, because inevitably things change, and recognizing that change will come allows you to anticipate it and develop plans for it that allows your business to survive and more importantly thrive, regardless of what is happening around you. To maintain your edge in business involves learning not to…
 
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    B2B Marketing Blog | Webbiquity

  • Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

    Tom Pick
    26 Aug 2014 | 3:04 am
    Guest post by Ariel Applbaum. Historical Lessons There is an old adage that says “those who do not learn from history are doomed to repeat it.” So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? My answer is certainly–yes! This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its…
  • 23 Terrific Email Marketing Guides

    Tom Pick
    19 Aug 2014 | 3:33 am
    Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead). According to recent research: • For every $1 spent on email marketing, the average return is $44.25. • 91% of consumers use email at least once a day. •  When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook. •  60% of marketers say that email marketing is producing an ROI for their organization. However—as email inboxes get more crowded and both the sophistication and expectations of…
  • The Complete Guide to Google+ for B2B Marketing [Infographic]

    Tom Pick
    12 Aug 2014 | 3:41 am
    Guest post by Dave Landry. Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. But it doesn’t have to be that way. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. Google+ is all about visibility, exponentially so when it comes to B2B campaigning. Learning about Circles, Communities, Influencers and Authorship is the first key to G+ B2B domination. You’ll also need to be prepared to:…
  • 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level

    Tom Pick
    5 Aug 2014 | 3:17 am
    Guest post by Logan Strain. If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. Your best tweets get retweeted on a regular basis, you can count on discovering more followers every time you check in, and you can see that you’re developing a strong presence on a noisy platform. But all accounts reach a level of stagnation if you use the same tactics over and over again. If you see your growth starting to level off, it might be time to shake things up a bit with new techniques. How can you break…
  • 17 Helpful SEO Tools and Tool Reviews

    Tom Pick
    29 Jul 2014 | 3:14 am
    For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Today, there are (in many cases free, or low-cost) tools covering nearly every aspect of content design, on-page, off-page, and technical SEO. Which SEO tools are most helpful in conducting a site audit? Which tools are best for local SEO? For reporting and metrics?
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    Blog

  • Emma Social recap: The Labor Day edition

    jeff.slutz@myemma.com
    29 Aug 2014 | 6:56 am
    Monday is Labor Day, so you know what that means: three-day weekend. In the spirit of the holiday, there will not be any yard work, cleaning house or tackling the honey-do list. It’s a weekend for vacations, grilled meats and toasting the unofficial end of summer. And if you have some time during all that relaxing, check out this week's links. They go great with a tall cold one while lying in a hammock. Best practices Identify these 4 red flags for better agency-client relations Managing team unity and brand identity in a virtual workplace Do you understand the email halo effect?
  • New release! 16 mobile email template designs for all occasions

    jeff.slutz@myemma.com
    27 Aug 2014 | 12:30 pm
    You asked for a set of templates to celebrate special occasions. We're happy to deliver: We’re excited to announce the release of our brand new Occasions template collection! All 16 of our new Occasions templates are gorgeous and mobile-optimized, so they’ll look great on both large and small screens. Plus, we’ve made them super easy to automate. Automated emails for birthdays, anniversaries and order confirmations are typically top performers. They reach people at just the right occasion (see what I did there) – when they’re paying attention and ready…
  • Identify these 4 red flags for better agency-client relations

    jeff.slutz@myemma.com
    25 Aug 2014 | 11:46 am
    Today's post is brought to you by the founder of Marketing Mentor Ilise Benun. We recently caught Ilise's presentation at Ad Age's Small Agency Conference in Austin where she gave all kinds of great tips and helpful information for agencies. So, we asked her if she'd be willing to stop by the Emma blog and share some of that good stuff with our agency audience. And if you're looking for some agency resources of the email variety, we've got you covered. There was a lot of talk about “problem clients” at Ad Age’s Small Agency Conference last month…
  • Emma Social recap: The Pure Hotness edition

    jeff.slutz@myemma.com
    22 Aug 2014 | 10:59 am
    It’s hot in Nashville. A scorching, face-melting, put-oven-mitts-on-your-dog’s-paws-before-you-walk-it kind of hot. It’s probably why when our CEO and 10 employees were nominated to go under the ice bucket, 53 of us volunteered. It felt good. Not only because it cooled us off, but because Emma donated $25 for each person taking the challenge, raising $1,325 for the ALS Association. Here’s the video in case you missed it: Ready for more marketing hotness? Onto this week’s links! Best practices The email newsletter isn't dead, but it is our T-Rex Essential…
  • ALS ice bucket challenge accepted! [video]

    jeff.slutz@myemma.com
    20 Aug 2014 | 1:15 pm
    Our friends at Qualifacts challenged our CEO Clint Smith and 10 employees to take the ALS ice bucket challenge. We love a challenge:  Emma donated $25 for every staffer who went under the bucket, raising $1,325 for the ALS Association. And we challenged our neighbors at Pinewood Social to follow suit!
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    The Lunch Pail: A Data Management Blog

  • It’s the End of the Blog as We Know It

    Casey Newman
    20 Aug 2014 | 10:19 am
    Today marks the end of The Lunch Pail and the beginning of our time over at IgnitionOne’s blog. Today is also our 1,000th post. We couldn’t have gotten to 1,000th post without our readers, so thank you for coming along for the ride. Don’t forget to check out The Digital Marketing Suite. To mark the occasion, we ate a lot of donuts and reflected on all the fun we had. Here’s a look back at some of that fun: The post It’s the End of the Blog as We Know It appeared first on The Lunch Pail: A Data Management Blog.
  • A Look Back 2: Our Most Popular Posts Continued

    Casey Newman
    19 Aug 2014 | 8:15 am
    If case you missed yesterday’s announcement, we’ll be ceasing publication of The Lunch Pail after tomorrow. You can read more about it here. But don’t worry, we’re not going away completely. We’re just switching to a different location and joining the excellent team of bloggers over at IgnitionOne’s Digital Marketing Suite. Yesterday’s post featured the top 5 most popular posts. Today, our list continues to share the favorites over the years. If you have a topic or a favorite that wasn’t included, we’d love to hear from you! The Changing Role of Mass Marketing…
  • A Look Back: Our 5 Most Popular Posts of All Time

    Casey Newman
    18 Aug 2014 | 1:35 pm
    Back in May of 2008, Knotice launched The Lunch Pail with the goal of being a resource for the ever-changing marketing industry. You can check out our very first post written by Brian (with a little help from Josh) here. In the six years since its launch, our blog has seen hundreds of posts on everything from mobile marketing and data management to marketing technology, privacy and nearly everything in between. This Wednesday marks our 1,000th post and our last. Don’t worry, we’ll still be producing the valuable content you’ve come to expect from us. We’ll just be at a…
  • CMO Tips: Best Practices for ROI Measurements

    Tommy Marzella
    13 Aug 2014 | 9:34 am
    By connecting internal data silos and tracking lead progress from beginning to end you can better monitor your ROI, which in turn will allow you to more effectively allocate your marketing budget for the highest possible return. Back in June we hosted a webinar “Data + Media and the Future of the Hub” (click here for the replay) with Roger Barnette, President of IgnitionOne, and Brian Deagan, the Global Business owner of IgnitionOne’s DMP. Within the presentation Brian referenced the April 2014 Global CMO Survey conducted by Deloitte where 228 global marketing leaders were asked a…
  • Optimizing Forms for Lead Generation, Part 2

    Patti Renner
    11 Aug 2014 | 8:41 am
    On Friday I wrote about 4 tips to get you started optimizing your forms for lead generation. Today I’m going to take a look at what you should include on those forms. Marketers often struggle with information required on the forms – how much is too much? The goal should be to only have the fields necessary to capture the information most meaningful to how those details will be used. Anything extra or non-essential should be stripped away. Here’s a list of questions to ask yourself when evaluating the information you plan to include: 1) Do you really need each field you request at…
 
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    Yodle Company Blog

  • Yodle Review of the Month: Home Health Care Provider Testimonial

    Melissa Lachman
    28 Aug 2014 | 11:19 am
    This month’s success story is Doug Drabina, owner of Family First Homecare in Sarasota, Florida. Doug recently opened his home health care business in an area with 45+ competitors who were well established. Doug soon realized that Family First Homecare needed to stand out if his business was going to succeed. After trying a few online marketing services that didn’t pan out, Doug learned about Yodle’s business model and thought it made sense. He decided he should get on it as soon as possible and signed up for Yodle’s Marketing Essentials™ product, which includes multiple…
  • Are Small Business Owners Taking Vacation?

    Melissa Lachman
    21 Aug 2014 | 11:20 am
    The benefits of vacation are well touted – you can relieve stress, spend quality time with your loved ones, etc. As many workers and families rush to squeeze in one more last minute vacation in the sun before the fall begins, I started wondering how many small business owners have been able to take some well-deserved time off this summer. In case you missed it Yodle’s First Annual Small Business Sentiment Survey last year found a mixed bag when it comes to work-life balance. As the below infographic indicates, 72% of SMB owners take at least two weeks of vacation per year. However, on the…
  • Five Simple Ways to Drive Customer Loyalty

    Adam Lovill
    7 Aug 2014 | 11:31 am
    As a Senior Client Services Manager at Yodle, I oversee several teams who support and service our clients. My experience at Yodle, along with my previous 15 years of sales/service experience, has helped shape my beliefs on what it takes to create loyal customers and what impact it can have on a business. Driving loyalty within a customer base is oftentimes over-engineered. There is a simpler solution: treat them like they are your Loyal Customers! Here are five tips on how to do that: Value the relationship, not the payment. When my wife and I bought our first home we weren’t sure what to…
  • Yodle Review of the Month: Property Inspector Testimonial

    Melissa Lachman
    30 Jul 2014 | 1:06 pm
    This month’s client success story highlights property inspector Bryon A. Parffrey from Houston, Texas. Bryon has been in business for about 30 years but had trouble reaching the right clientele. Before Yodle, Bryon tried radio advertising for about 10 years but found that it was costly with little return. After that he used an online service that didn’t yield any results – just expensive charges for clicks that didn’t pan out. After speaking with a Yodle sales rep Bryon felt that Yodle made business sense and decided to sign on. It’s been several months since he started with Yodle…
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    Crenshaw Communications

  • Five Ways To Get Great PR With Specialist Bloggers

    Nicholas Theccanat
    28 Aug 2014 | 3:31 pm
      Once relegated to the most esoteric of interests (think Philately or Dungeons and Dragons), specialist bloggers are now all over the media landscape, and PR professionals are paying attention. In fact, I’ve had consumer clients who were more interested in what an influential blogger said about their product than a mainstream news publication, especially when it comes to important lifestyle niches like craft beer or mobile devices. Like working with all media, however, there are certain points to keep in mind when dealing with these bloggers, who are often passionate experts in…
  • 7 Ways To Get More From Influencer PR And Marketing

    Dorothy Crenshaw
    25 Aug 2014 | 6:16 am
    A primary objective of an effective public relations program is visibility, of course. But often, it’s not enough. Building awareness for a new product or business is a fundamental basis for strategic PR, and it’s a very worthwhile one, but increasingly we are being challenged to “move the needle.” How can PR work harder to engage customers and encourage buying behavior? One way: it can leverage influence. And a great way to generate influence is to “borrow” it from those experts or individuals who already have the ability to persuade or move customers to action.
  • You Need A PR Playlist!

    Marijane Funess
    21 Aug 2014 | 9:30 am
    You probably have one to work out by, you may have made one when your last romance ended, or for your last vacation. But have you thought about a PR-themed playlist? Herewith, we present our take on the first few songs that might make up an industry list, curated to represent prime times in a PR professional’s life. It’s all there: the highs of winning a piece of business or scoring an exclusive, and the lows of ending a client relationship or watching a competitor get the story that should have been yours. Feel free to download our choices and add favorites of your own.
  • 11 Blogging Tips For Busy Perfectionists

    Dorothy Crenshaw
    19 Aug 2014 | 6:48 am
    “I have no time.” “What would I say?” “How could I keep it going?” These are questions that staff, clients, and colleagues have asked about maintaining a business blog. And they’re all fair questions and objections. Blogging isn’t always easy. If it were, everyone would do it. And even though it may seem like everyone is, blogging has dipped a little since its heyday, and blogs aren’t quite the community hub that they once were. But as outlined in a previous post, “6 Reasons PR People Should Blog,” it has many personal and…
  • Making PR A Priority In The C-Suite

    Marijane Funess
    18 Aug 2014 | 8:26 am
    As PR execs strive to  keep public relations front and center with CEOs, consider some “prep work” that will make the case to decision-makers and keep smart, results-driven PR in the forefront. What  defines executive-championed work? Programs that support leadership goals, like enhancing corporate reputation and increasing sales or profits. Issues that resonate with the chief executive. To successfully sell in a PR campaign,  all of the above should and can be addressed in a proposal. Find out what matters to leadership. Some simple sleuthing will help determine leadership’s…
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    Business 2 Community

  • Three Ways to Put Your Marketing Efforts on AutoPilot

    Kim George
    29 Aug 2014 | 9:30 am
    Today’s post will cover five ways to put your marketing efforts on autopilot. I am sure that you may be wondering — what exactly is Marketing on Autopilot? Marketing on Autopilot When your marketing efforts are on autopilot, it basically means that they are systematized and automated. In this day and time, automating your marketing efforts has never been easier. Here are three ways that you can accomplish this: Use social automation and sharing tools – to share your content. If you write content – from a blog or website on a regular basis, tools such as Hootsuite and Twitterfeed will…
  • Mobile Engagement: How to Build an App That Puts Your Customer First

    Anastasia Dyakovskaya
    29 Aug 2014 | 9:21 am
    When done right, an Android or iOS application can be a new user’s perfect introduction to your company, or an exciting way to engage existing fans. They pose a great opportunity for brands to get creative and try out new, fun ways to get people aware of and interacting with their products and platforms. We took a look at how some of the biggest names in the game are getting it right, and how others still seem to be figuring it out. Walgreens It’s no surprise the Walgreens app has a 4.5 star rating on the App Store, along with a slew of rave reviews from happy customers: one from last…
  • 5 Reasons Your Visitors Are Leaving Your Website

    Jonathan Long
    29 Aug 2014 | 9:09 am
    Your website is designed to pull in visitors, engage with them, and then eventually convert them into new customers, but what if it is really causing your visitors to leave your site and do business with your competition? Attracting high quality traffic to your website is a time consuming and very costly process, so the last thing you want to do is cause your visitors to quickly leave. Often times it is caused by something simple that can be changed to eliminate that problem. Here are five reasons that your website could be potentially pushing away new visitors, and causing your business to…
  • How To Make Profitable Conversations (Infographic)

    Louis Foong
    29 Aug 2014 | 9:02 am
    How much of an influence does your content have on your bottom line? According to the infographic “Valuable Content and Social Selling” by Robert Caruso, founder and CEO of Bundle Post, your social media content is indispensable when it comes to your ROI. This week’s “interesting infographic” explains how your content spurs discussions with your consumers. I invite you to refer to these guidelines below, which aids our B2B marketing peers – including yourself – in understanding the influence content has over a target audience’s decisions. Your Guidelines For Building…
  • Brands & Bloggers: Best Practices for Working Together

    Gina Badalaty
    29 Aug 2014 | 9:00 am
    This week, I received two pitches from brands that I really like to review products or link up posts. While this is flattering, the truth is that I’ve already worked with both products – it seemed unknown to them – and one of those brands has pitched me a number of times like this. Because I like these brands, it bothered me so much that I wanted to write this post. While it’s common sense that bloggers should practice proper etiquette when working with brands, it’s also true that some brands do not really know how to work with bloggers and can damage their reputation with lack of…
 
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    B2B Marketing Insider

  • 10 Expert Tips On How To Achieve Content Marketing ROI

    Michael Brenner
    28 Aug 2014 | 5:25 am
    There is a ton of excitement and anticipation surrounding this year’s Content Marketing World taking place in Cleveland in just 2 weeks. In case you didn’t know, the keynote speaker at this year’s event is Kevin Spacey, who will  certainly blow us away with a ton of expletives on storytelling success. Leading up to the event, Lee Odden has been very busy publishing a series of ebooks and infographics on Content Marketing Strategy, Audience Development, Visual Content Marketing, and now the latest on Content Marketing ROI. Each ebook contains insights from 10 experts.
  • Do Content Marketers Need To Have Writing Skills?

    Michael Brenner
    26 Aug 2014 | 4:18 am
    In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. The post was inspired by my own challenge of filling the role inside a large enterprise brand. It was also based on the large number of times I have been asked this question, especially recently, by mostly large brands. I think there are many different ideas about what a content marketing strategist or content marketing team lead is or does in a corporate brand role. What about journalists? There were a few comments in that post that…
  • What Is Content Marketing? And 9 More Content Marketing Questions Answered

    Michael Brenner
    20 Aug 2014 | 5:00 am
    In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it. It reminds me of the classic journalism approach of answering the who?, what?, when?, where?, why? and how? questions to get to the bottom of every good story. So here is my attempt at answering those basic questions. Who needs to worry about content marketing? Strategic digital marketers all need to understand the importance of content marketing. They should be able to define it. They…
  • 7 Content Marketing Lessons From Red Bull Media House

    Michael Brenner
    18 Aug 2014 | 6:38 am
    One of the biggest content marketing questions I get on a regular basis is “who are the leading content marketing brands?” After American Express OPEN Forum, which claims to be the single largest source of leads, in the form of new card members for their small business group, I typically point to Red Bull who has taken the whole “brand as publisher” model to a whole new level. What makes Red Bull different? They have created a totally separate division of the company focused on making amazing content, Red Bull Media House, with the goal of becoming a profitable…
  • 7 Skills To Look For When Hiring A Content Marketing Strategist

    Michael Brenner
    30 Jul 2014 | 8:48 am
    Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. And with the shift away from paid promotion, through attempts at earned social media and into “owned” media approaches that require content marketing strategists, the demand for content marketing skills is far exceeding the supply. Once people move beyond the need for content strategy, one of the questions I get asked a lot includes “what skills should I look for when hiring a content marketing director or content strategist?” So if you are…
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    The Marketing Sutra of Alex Grechanowski

  • #ITeaTalks на ДОУ: Where Passion Meets Profession

    Alex Grechanowski
    19 Aug 2014 | 12:35 pm
    Я пришел в маркетинг технологических компаний в 2004 году. До этого работал на американские организации: IREX (доступ в Интернет) и American Councils (образование в США). Но до этого всего была эпоха тележурналистики – новости, спорт, еженедельная молодежная программа, кинофестивали и документальные фильмы. Иногда возникает желание уйти…
  • Developer Needed to Build a System for Transenter | Wroclaw, Poland

    Alex Grechanowski
    4 Aug 2014 | 2:45 am
    Pawel Walentynowicz, a friend of mine, is looking for a developer who can help his company called Transenter with building a system. It’s now for two weeks full-time, but they are going to develop other plugins shortly, so it would be an stable collaboration. Both is possible: relocation to Wroclaw (they pay for travel and give free housing for the whole period) or remotely. Important: they need to make decision this week. Solution for SDL Studio Skill Requirements ● C# (advanced) ● knowledge of Windows architecture and programming ● using REST APIs ● SDL Trados Studio…
  • Workshop: How to Launch a Startup in Silicon Valley

    Alex Grechanowski
    18 Jul 2014 | 1:38 pm
    Established in 1999, Kyiv Mohyla Business School [kmbs] in Ukraine is a school for leaders who are oriented on qualitative changes. kmbs introduces a new 3-day program (Aug 7-9, 2014): How to Launch a Startup in Silicon Valley The workshop is designed for: Specialists in the field of high technologies who are considering starting their own projects Entrepreneurs who want to expand their startup to international markets and open an office in Silicon Valley Investors who consider investments into new innovative businesses and want to become familiar with international investing best practices…
  • ‘Voog’ Trailer – From the Director of Edicy

    Alex Grechanowski
    3 Jul 2014 | 6:39 am
    “Your website is going to be awesome!” Voog on Vimeo.“Voog enables you to build awesome websites with a creative flow. Voog is exceptionally easy to design, straightforward to build for and unbelievably simple to use.” Start here: www.voog.com Tweet
  • Startup Mixology: A Book About Turning Your Ideas Into Action

    Alex Grechanowski
    27 Jun 2014 | 11:58 am
    “Too many entrepreneurs these days are burning out, stressing out, and pretending they have no choice. Startup Mixology reminds us all to pause and celebrate the small victories – because the game is really a marathon.” ~ Gary Vaynerchuk Frank Gruber is an entrepreneur, new media journalist and investor. In 2006 he co-founded Tech Cocktail - a media company and events organization for startups, entrepreneurs, and technology enthusiasts offering tech startup focused news, events, and resources. Frank has built and launched products for the masses while at AOL, Tribune and…
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    Insivia Marketing + Web Design

  • Attorneys & Social Media Marketing

    insivia
    28 Aug 2014 | 9:20 am
    With social media there are a lot of factors industry professionals like Attorneys need to keep in mind in order to stay compliant with their firms and industry standards. In this Insivia Insight Charley shares some tips to help make sure your profile meets these requirements. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
  • How Lawyers & Law Firms Can Create A Great Bio Page

    insivia
    21 Aug 2014 | 6:29 am
    Derek shares how lawyers and law firms can create a bio page that draws in their target audience and takes that first step in building a positive relationship.  Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
  • 3 Ways Manufacturers Can Market Using Their Vendors

    insivia
    11 Aug 2014 | 1:52 pm
    There are a lot of different ways to market your company, but very few think to use resources like their vendors to do so. In this insight Andy describes three different ways manufacturers can benefit from using their vendors with different marketing initiatives. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
  • 5 Simple Steps for Lawyers: Setting Up Your LinkedIn Profile

    insivia
    23 Jul 2014 | 9:26 am
    Linkedin has become the go-to directory for services– and can help your legal practice in two major ways: ValidationAt the very least, a LinkedIn profile has become the modern equivalent of your online resume. This platform allows potential clients, current clients, and colleagues to easily validate your credentials and areas of practice.   New BusinessWhen used correctly, LinkedIn can also be leveraged as a tool to identify and connect with new clients that you otherwise would not have been able to reach in-person. It’s free, it’s growing, and your next client is already searching…
  • Marketing for Manufacturers: Wire-net Presentation

    insivia
    10 Jul 2014 | 8:57 am
    Marketing for Manufacturers This presentation was given at Wire-Net to a group of manufacturing and related companies about startegic marketing with high-level tips across a wide array of channels.   Some of the Topics Marketing As A Science Personas Marketing Plans Search Optimization Pay-Per-Click E-Mail Marketing Marketing Automation   Need A Speaker on Marketing Topics? Have Andy Halko speak to your organization.
 
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    Value Acceleration

  • What’s Going Wrong Here?

    valueacceleration
    26 Aug 2014 | 7:56 am
    Back in September of last year I posted about Quinn Emanuel and their willingness to help their prospective customers understand the value of working with the firm with what I thought was a great headline. Back then their claim was 90%. Recently the headline has changed to a win rate of 88.4%. Are they hiring “B” players now? Are they losing a lot more cases now? Doesn’t look good, though I may be the only one who noticed the drop. (I am also of the belief that when they started running this campaign, it was closer to a 95% win rate.) One of the problems with…
  • The Power of Focus

    valueacceleration
    19 Aug 2014 | 7:49 am
    I have written several posts on the power of focus. (Just use the category tab on the right to find them.) My friend and professor David R. Palmer always said, “There is no company that cannot improve its results, by narrowing its focus.” This is true of large companies and small ones. P&G, which I noted was reorganizing its marketing back to the 1950s, has also decided to drop more than half of its brands to narrow its focus to improve its results. If you want to improve your results, narrow your focus. Mitch
  • Process Observations on Cab Lines

    valueacceleration
    14 Aug 2014 | 7:48 am
    Some airports in the US have long cab lines. Las Vegas and JFK come to mind. In Las Vegas the line exists simply because so many people fly in and need cabs that the capacity to fill them is the constraint. The same is true at JFK. Turns out Newark, NJ (EWR) also has a cab line but for a different reason. In Las Vegas, the goal of the cab dispatcher is to get people into cabs as fast as possible so visitors are not frustrated by the wait and to get visitors to their hotels so they can start stimulating the Vegas economy. In JFK I’m not sure the goal is to minimize frustration, but they…
  • How Can You Call Yourself A CMO If This Is True?

    valueacceleration
    12 Aug 2014 | 7:27 am
    The title of Chief Marketing Officer is controversial. Some who hold it think it is insufficient. Others who hold it are really just the Chief Marketing Communications Officer (CMCO). People who hold the position often state that the position gets no respect and up until recently the average tenure of the CMO was less than two years. (I have written several posts about the CMO and you can read them by using the CMO category if you are so inclined.) I am however, always amazed at what others write about CMOs in all seriousness. The latest is an article entitled “Customer Service Is Your…
  • Pricing for Profit

    valueacceleration
    5 Aug 2014 | 7:26 am
    Substantial research and evidence exists to show that people are irrational about prices … and predictably irrational. Another study, this time in the hospitality industry, demonstrates this fact. Cornell University did a research study on menu pricing in restaurants. The key findings of the study include: “The researchers cite a case where the names of restaurant menu items were changed to make them more exotic: The seafood filet, for example, became “succulent Italian seafood filet,” and red beans and rice became “Cajun red beans and rice.” Sales of these renamed items…
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    ViperChill

  • Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

    Glen
    27 Aug 2014 | 7:04 am
    As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Today I would like to introduce one of those people, Matt Prados, to the world. Matt has managed to build a 7-figure yearly revenue stream running his SEO business by targeting two specialist niches in the medical field. Matt, from Southern California, is someone Diggy and I have been in touch with for all of 2014 and thought it’s about time we got him on the site to share his knowledge. This is a…
  • Are You Clicking These Headlines That Make Regular People Internet Millionaires? (Check Success Story #1)

    Glen
    29 Jul 2014 | 3:43 am
    Five months ago I published what turned out to be one of the most popular posts ever on this site: A guide on how to reach 100,000,000 (that’s 100 million) unique users in just six months. The whole idea of the post was to show that people are “stealing” viral content, posting it on their site, and getting more visitors from Facebook than you ever thought possible. I later published a follow-up article showing a reader of this website who made $100,000 in one week and I also dismissed some of the ridiculous claims by both Business Insider and a ‘Click Fraud’…
  • SquareSpace vs Wix (and Everyone Else): When Paid Links Work

    Glen
    23 Jul 2014 | 5:37 am
    It still amazes me when SEO blogs blindly tout advice we’ve all heard before. “Write great content, build a quality site, don’t get shady backlinks” and so on. Of course, I know why they’re sharing the advice, but the “right way” certainly isn’t the only way that works. Take paid links for example, an SEO tactic that has seen Forbes, JC Penney, Interflora and Expedia penalised by Google. It’s probably the first thing that new SEO’s hear not to do when it comes to link building. Surely it’s not still working, right? Grab your…
  • How to Get a Footer Link from SoundCloud.com (And Why I’m Continuing with “Dark SEO”)

    Glen
    21 Jul 2014 | 2:51 am
    When I first started out with SEO I was determined to be as “whitehat” as possible. I wouldn’t do anything to potentially risk my site being penalised by Google. In fact, after just one year of running this website I had the opportunity to get a link from Matt Cutts, Google’s head of web spam. Matt emailed me privately to ask that my content was only preaching white hat SEO and that he wouldn’t regret linking to me. I had nothing to hide and told him as such. Later that day I got the link I was hoping for. I’m sure that was the first and last time such a…
  • How to Build a Billion Dollar SEO Empire

    Glen
    15 Apr 2014 | 6:45 am
    A few weeks ago I was one of the tens of thousands of people who enjoyed reading a blog post on Priceonomics about “The SEO Dominance of RetailMeNot”. It was an absolutely fascinating read because, being a total SEO geek, I rarely find information in this space that hasn’t been repeated 100 times before. I knew about the company already, but I had no idea about the scale in which they were absolutely annihilating their competitors. For the thousands of popular search terms that are out there in the coupon world, you’ll see RetailMeNot as the number one search result…
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    IttyBiz

  • 6 Remedial Rules For A Respectable Looking Blog

    Naomi Dunford
    28 Aug 2014 | 7:12 pm
    So, recently we posted the 6 unbreakable rules for contact pages. There was the threat of death, and also a kitten. Some time before that, we posted an idea of what to do if you don’t want to blog. This piece was borne of me being sick, and sad that the state of blogging is not what it once was. Well, I’m sick again. This time it was my fault. I broke a cardinal rule, which is: When the question is, “That should be okay to eat still, right?” the answer is NO. I ate something knowing full well I was taking my life into my hands, with predictable results. That leads me,…
  • What To Put On Your Contact Page: 6 Unbreakable Rules to Avoid Certain Death

    Naomi Dunford
    21 Aug 2014 | 9:45 pm
    The Contact page seems like such a simple little thing, doesn’t it? You wouldn’t think that certain death was even a possibility. Well! Aren’t you glad you read IttyBiz? Let’s discuss. We’ll start with the basics. Do you have a website? If so, does it have a Contact page? If so, please go to your Contact page now and read it. Go. Now. This will wait. The internet lasts forever. I will quietly hum in your absence. Ok. You’re back. Good. Now, I want you to think of the most exciting person or entity that could ever visit your website. Perhaps it’s the…
  • 13 Lessons on Unschooling and Running A Business

    Naomi Dunford
    19 Aug 2014 | 9:29 pm
    For the beautiful Ali Luke, who requested a post about unschooling while running a business. If we’ve never met, and you got here because some lovely unschooler forwarded this to you, hello, and welcome! I’m Naomi, one half of Naomi-and-Dave. I’ve been running IttyBiz since 2006, and we’re unschoolers. The boys - Jack and Michael – are 7 and 15. So. Unschooling and business. Here’s what I’ve learned so far. 1. Embrace multitasking. There is a lot of advice out there saying that when you multitask, you’re less productive. I would agree with that.
  • 4 Steps That Stop Your Brain From Hijacking Your Goals

    Naomi Dunford
    18 Aug 2014 | 8:52 pm
    In our summer business planning class, we ask people to select an Area of Devotion – like lead generation, or building up a back catalog, or improving conversion rates – and then set a goal for that area. Then we ask, “What does success look like for this goal at the end of six months?” The reason we ask this question is because we want them to come up with a specific goalpost that will feel satisfying to reach. It’s like when you’re cleaning up for company to come over – if you don’t know what “success” looks like, then you’ll never…
  • How To (Honestly) Love Your Customers

    Naomi Dunford
    13 Aug 2014 | 5:58 pm
    We’re bringing back some old favorites by request. If there’s anything you’d like to see us run again, please get in touch. This one is for Jenny. Originally published December 7, 2009 as Crushed Hopes and Spicy Chicken. I’m not a big cook. I’m not a cook at all, really. I didn’t cook before I started IttyBiz and I sure as hell don’t cook now. My husband and I eat out a lot, and if we’re not actually eating in a restaurant, somebody’s going for takeout. One day, we were having one of those not-really-an-argument arguments, the kind you’ll often see in…
 
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    The Online Community Guide

  • SEO and Communities

    Richard Millington
    29 Aug 2014 | 7:30 am
    Communities can improve your SEO Type chickens into Google and Rob Ludlow's Backyard Chickens is the second result. SEO can improve communities. You can get more traffic from people searching for relevant terms.  But there are far easier, quicker, and more reliable ways of improving your SEO and your community.  On October 29th to 30th, the world's top 250 community professionals are going to SPRINT in San Francisco. Will you be one of them? http://sprint.feverbee.com
  • We Don't Like Outsiders

    Richard Millington
    27 Aug 2014 | 11:30 pm
    Be very careful about being the outsider. It's almost impossible to build a community from a group of people if you're not one of them. It's harder to tell a group of people what to do if you're the outsider.  They don't know you. They don't trust you.  The CHIP process is designed to overcome this for new communities. You become one of the group before you try to build a community among that group.  If you're taking over an existing community, take a LOT of time to get to know a large number of members before imposing your will.  Be one of…
  • Why Community Professionals Feel Like Victims

    Richard Millington
    26 Aug 2014 | 11:30 pm
    There is an overhyped fear that members might get upset.  I'm really not too worried if members get upset. I'd rather they didn't get upset, but it's not a big deal if they do.  People get upset all the time. Some people have personalities where they're prone to being easily upset.  It's whether being upset has consequences. The answer is usually no.  I care about whether members visit less, participate less, or buy less. If being upset correlates with one of those, then it's time to take actions.  In a large enough community, a…
  • The Type Of Audience You Foster

    Richard Millington
    25 Aug 2014 | 11:30 pm
    If we want to write posts that are popular and widely shared, we know how to do it. 1) Use a benefit-led headline. "7 Ways To Get The Audience You Crave!" 2) Use bullet points. A lot like these, only more of them and not numbered.  3) Keep it short. Keep the posts to around 150 to 250 words.  The problem with attracting the masses is it rarely benefits you much. By every standard metric (views, shares, likes, tweets), this post about calculating the ROI of customer service communities was among the least popular I've ever written.  It also gained…
  • Make Your Community About The Topic, Not The Brand

    Richard Millington
    24 Aug 2014 | 11:30 pm
    Zappos recently dropped their jobs board in favour of a talent community.  Jobs will no longer be advertised. Jobs seekers join and participate in the community. They will interact and learn directly from employees. Zappos will hire people from the community when jobs become available.  If we excuse the terrible platform (no interaction is possible at the moment), there are some logical problems with talent communities like this.  1) People don't look for a job until they need one. It's an event, not an interest. 2) Current employers won't be happy with employees…
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    About Leads

  • AdWords Search Queries: Changes Coming in September

    Kevin Rivera
    19 Aug 2014 | 12:09 pm
    Google is rolling out a major change to keyword matching in AdWords next month and there is nothing you can do to stop it. Beginning in late September, all Phrase and Exact match search queries will include close variants and misspellings, meaning that pure exact match keywords as we know it are dead. Forever. But do not fear AdWords Gurus; this will more than likely have a positive effect on your campaigns – if you notice a change at all. “Include Close Variants” is the default keyword matching option setting in AdWords, and most advertisers have been taking advantage of close variants…
  • Announcing: The Best Work Life Balance Blogs of 2014

    Sylvia Rosen
    12 Aug 2014 | 8:51 am
    Not to be a “Debby Downer” but…. Summer is almost over and 2014 is past the halfway mark. How are your New Year’s resolutions going? Have you been making it to the gym three times a week? Have you learned how to cook? Did you take that family vacation to Aruba? If your immediate reaction to these questions is, “I wish…but work always gets in the way” – never fear because the latest Best of BuyerZone edition is here! The Best Work Life Balance Blogs of 2014 In this edition, we highlight ten work-life balance blogs that can help you take control of your life…
  • BuyerZone on the road!

    Jeff Gordon
    31 Jul 2014 | 4:00 am
    The BuyerZone team is hitting the road this August and we want to connect with you if you’ll be in the New York City area the week of August 11-15. We’ll be exhibiting at Affiliate Summit and LeadsCon and would love to meet with you and discuss how we can work together or enhance our existing partnership! Here are the details: Affiliate Summit East Booth 212 August 11-12, 2014 Marriott Marquis New York, New York LeadsCon East Booth 411 August 14-15, 2014 Marriott Marquis New York, New York If you’ll be attending either show, please stop by our booth – we’d love to…
  • Grow Your GDN Campaigns with Google Conversion Optimizer

    Dana Berardi
    10 Jul 2014 | 6:42 am
      As I explained in my last blog post, the Google Display Network offers a variety of targeting and bid options; one of which is an automated bidding tool called Conversion Optimizer. Using Conversion Optimizer is an efficient way to get as many conversions as possible at a CPA you set as your target. Allow me to explain… Google Conversion Optimizer analyzes your historical data (and a number of other factors) to predict the likelihood that your ad will lead to a conversion. The goal of Conversion Optimizer is to get the most conversions given your Max CPA (the most you are willing to…
  • Tailoring Persona Research for a B2B Content Strategy

    Dylan Mazeika
    30 Jun 2014 | 7:05 am
    Creating a buyer focused content strategy needs information on your buyer, but more importantly the concerns that exist in the purchase of that product. I’ve put together some basic steps to combine the information you know about your customers, with the product information they need to know before making a purchase. Have questions about forming your content strategy? Leave them in the comment section below. Catch more of our helpful tips on SlideShare: Slideshare.net/BuyerZone The post Tailoring Persona Research for a B2B Content Strategy appeared first on About Leads.
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    newInternetOrder.com

  • 3300+ Words Worth of Non-Obvious Marketing Tactics That Work

    Karol K.
    8 Aug 2014 | 5:14 am
    Shhh! … What follows is something you surely haven’t heard before! In order to truly grow your business you need to: Step #1Promote it on Facebook. Step #2Try Google AdWords. Step #3Build an email list! Step #4Interact with people through blog comments. Step #5Post on forums and link back to your site. Okay okay, just kidding. These – and similar ideas – have truly been beaten down to death on the web as it is. Really, how much Facebook marketing advice does the world need? But I digress, so let’s get back on track!   … scroll down for 14 non-obvious…
  • 1 Simplistically Simple Way to Simplify Your To-Do List (Hint: It Involves the -P-)

    Karol K.
    29 Apr 2014 | 12:24 pm
    I need to confess something to you. Remember the big comparison feature I did on the top productivity / to-do tools out there? Well, shortly after publishing it, I went all the way back to full caveman style, handling my to-do lists on paper. You know, as in dead trees. Not an app called Paper or whatever. So yeah, pretty offline. Actually as offline as it can get. But why?   The superiority of paper Quite randomly, I stumbled upon this video by Neville from AppSumo -» His method – using just a legal pad – seemed like an efficient and interesting one, so I’ve…
  • [Downloadable] The Words to Avoid if You Don’t Want Your Emails Flagged as Spam

    Karol K.
    11 Apr 2014 | 2:18 pm
    There’s much information online on starting an email list and then growing it as one of the main parts of your online business. This isn’t one of those articles. The harsh truth is that no matter how good your marketing is, and your individual tactics are, a big portion of your email messages will still get filtered out into spam folders. People won’t even see them in their inboxes. “So I spend all this time trying to get subscribers and then my email tool fails to deliver? Really?!” Well, yeah. Unfortunately, that’s exactly the case. MailChimp actually…
  • [Real-Talk] 19 Things You Need to Do if You Want to Be Successful

    Karol K.
    11 Mar 2014 | 11:09 am
    I don’t usually repost stuff. Actually, I never repost stuff. But there’s this one short article I stumbled upon at Business Insider that hit a complete home run with me and I knew I had to share it with you guys. The article’s so true. It’s so accurate. It’s so relevant to anyone who’s doing anything that can be considered “business.” It’s so spot-on if you’re facing any kind of challenge right now. It’s exactly the kick we need to keep us going and help us achieve great things in our lives. That being said, the original…
  • [Giveaway] Here’s Why Social Share Counters Suck, Plus What I Can Give You That Doesn’t (Hint, It’s Simple, Effective, and Free)

    Karol K.
    4 Mar 2014 | 12:46 pm
    If you have a website, which you do, then you obviously need some social media share buttons. But what if the buttons you currently use display all zeros? Like this: There are probably very few things that are worse for your social proof than showing such numbers. I guess this will sound quite obvious, but we’d surely wish to see this on our social media counters instead: In fact, let’s just tell it like it is:   For new and up-and-coming sites, showing counters on social media buttons is negative social proof.   Now, you might be thinking that we all go through the…
 
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    Digital Gossips by Munaz

  • And The Dirty Game Has Begun. Play It Now!

    Munaz Anjum
    14 Aug 2014 | 6:23 am
    There has been a mad rush for HTTPS migration ever since Google has officially confirmed on ranking benefit for a secure website. I do support a secure website for various reasons, but definitely not the ranking signal propaganda used by Google. The search engine, as it seems, has intentionally leaked out this secret to expedite the HTTPS migration more for its advantages than for those with HTTPS websites. Google knows the fact very well that such "lightweight benefit"would be abused and exploited by SEOs.                …
  • Are Social Signals Affecting Your Google Rankings?

    Munaz Anjum
    8 Jul 2014 | 3:28 am
    Ever since the online world was stormed by social networks of all sorts, right from the ubiquitous Facebook to Twitter to little less known likes of Pinterest, their role in affecting Google rankings has been questioned, examined, and discussed by experts and enthusiasts alike. Should social media be a primary part of your SEO strategy?  If yes, what are the various social signals that affect the SERP? The talks about influence of social media on search engine rankings go as long ago as 2010, when the leading search engine specialist and editor-in-chief of Search Engine Land, Danny…
  • Mobile App or Responsive Website –Mystery Debunked!

    Munaz Anjum
    21 Apr 2014 | 5:11 am
    Credit Image Source:  OnbileThe acquisition of apps by tech companies frequently hogs the headlines these days. The recent acquisitions of WhatsApp by Facebook, and Viber by Rakuten, an Asian e-commerce giant, are a few examples that have given rise to a plethora of debate on the future of mobile website experience (responsive website) versus apps. There has been a mad rush on the big over-the-top apps of late, and the tech companies are not delaying a moment to capitalize the growing market share of native apps. The latest Twitter’s launch of app-install ads is just an example,…
  • Why You Should Not Trust SEO Software/Tools!

    Munaz Anjum
    8 Apr 2014 | 2:08 am
    SEO is in turmoil; notwithstanding there is a high volume of SEO software that continues to thrive on. Neither the demand for nor does the supply of such SEO software ever seem to be declining. They are being sold like hotcakes. One can see their advertisement almost everywhere on the internet. This reminds of many actors whose popularity dim after some time; they turn back to their PR agencies seeking their help in making front page news. Analogously, SEO agencies behave the same at times. They do everything and anything to sell their low valued software/tools, and thereby enhance the number…
  • Youtility Marketing Strategy - Google Versus Microsoft

    Munaz Anjum
    7 Mar 2014 | 3:22 am
    One of the most important reasons as why Google is growing like Topsy while Microsoft’s growth is at least not very significant is the difference between just two letters – helping and selling, basically YOutility.      In today’s hyper-saturated economy, product messages no longer break through like they used to a few years back. Providing helpful information to customers does all the magic. Nevertheless, we overhear CEOs yelling at their management, "we are not here to do a charity" for any extra non billable hours if given to a client. They…
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    BlogNotions - Marketers

  • Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 3:

    Dan McDade
    26 Aug 2014 | 6:00 am
    Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Over the course of this three part series, you’ll hear from 15 leading voices in the world of sales, marketing and lead generation, as they share their insight in response to the following questions: Are companies wise to invest money and time to pre-qualify inbound leads from marketing automation systems that have been assigned a “perfect” lead score? Should CMOs feel confident that these leads from marketing automation are ready for sales…
  • 5 ways to market if you don’t have a lot of money

    Drew McLellan
    25 Aug 2014 | 2:51 pm
    No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money? Well, the short answer to that is you’d better find some resources for marketing or you are in a lot of trouble. But, that doesn’t mean they all have to cost an arm and a leg. In the meantime, while you’re scraping together the money to spend on marketing — try this budget friendly tactics. Hang out where your potential customers hang out and be helpful. Do your clients read certain…
  • Link Building Guide, HTTPS Ranking Signal, Content Marketing, Speedlink 35:2014

    Francisco Perez
    23 Aug 2014 | 5:42 am
    Hi everyone, hope you all had a great and productive week! This week, Moz.com has released a Link Building guide for beginners. What you may be asking right now is whether link building is still important or not. Well, it is, provided the lie links are of high quality and acquired within the quality guidelines of Google. If you’re brand new to link building, this guide will take you through the important steps, and if you have been doing it for a while, it is likely that you’ll still find something useful in the guide. The landscape of SEO and link building is always changing, and…
  • 6 Factors That Influence People To Say Yes [infographic]

    Francisco Perez
    22 Aug 2014 | 5:03 am
    In the marketing world, and business in general, persuading potential customers to buy your product or service is vital. There are many tricks and tips people have built up over the years to aid with marketing but wouldn’t it be great to have a strategy on how to influence and persuade potential customers that is backed by science? Researchers have been studying what influences us to say yes for over 60 years. An expert in the field, Dr. Robert Cialdini, has come up with what he believes to be the definitive factors that influence people to say yes. There are 6 universal factors…
  • It’s All About the People: A Review of “Never Be Closing”

    Dan McDade
    21 Aug 2014 | 5:30 am
    If you haven’t already noticed, I like to read quite a bit. Quite a lot, I should say. Recently, someone recommended a book co-written by Tim Hurson and Tim Dunne called, Never Be Closing: How to Sell Better Without Screwing Your Clients, Your Colleagues, or Yourself. Initially I did not care much for the title, much less the sub-heading, as I suspect the number of people motivated by “screwing their clients” is hardly anything to write home about. So, while I started the book with a lot of skepticism, to my surprise, I actually ended up really liking it. Now, with that…
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    Resource Nation Small Business Articles & Advice

  • Should I Accept Mobile Card Payments?

    Ashtyn Douglas
    12 Aug 2014 | 5:00 am
    You do much of your business on the go. Maybe you’re a vendor at the local farmer’s market, or a musician who sells CDs after a show. Maybe you’re a taxi driver or a house cleaner and want to speed up transactions and give customers more ways to pay. The Benefits of Mobile Payments Whatever industry you’re in, mobile payments offer plenty of perks to help you boost your business. They increase sales, since you’re no longer limited to cash or checks. They streamline transactions, which is important if you’re trying to sell CDs to a mob of rabid fans. They also help you reach new…
  • What is an ACH Bank Transfer, and Other Common Small Business Commerce Questions

    Guest Author
    5 Aug 2014 | 5:00 am
    ACH. Payment gateway. Chargeback. If you’re new to accepting credit cards for your business, or on the cusp of deciding to do so, you might feel overwhelmed by these foreign terminologies. You probably want answers to questions so you can accept credit cards confidently, without any surprises by unrecognized fees on your monthly statement. So let’s look at some of the questions you may have about your merchant card processing and clear up the fog. What is a Chargeback? If a customer goes to his credit card company and says that you didn’t deliver what you were supposed to in the…
  • 5 Most Common Misconceptions Small Businesses Have About SEO

    Guest Author
    29 Jul 2014 | 5:00 am
    SEO best practices change faster and more often than models at a fashion show. As a result, it’s difficult for small business owners to keep their SEO programs on track, and dangerous not to. At best, SEO campaigns based on misconceptions yield no results; at worst, they produce negative results – i.e., lowering organic search visibility. Here are five of the most common SEO misconceptions. Misconception #1: Rankings Matter Rankings used to matter a lot. Now they don’t. Among the reasons: Organic search results vary depending on the location of the user. Organic search results vary…
  • Upcoming Travel? 5 Tips to Get Work Done While on the Road

    Megan Totka
    22 Jul 2014 | 5:00 am
    If your job requires you to travel, you probably know how challenging it is to get much accomplished between boarding flights, attending conferences and meetings and getting much-needed sleep. The hassle of traveling combined with work stress can make business trips very taxing. Recent research from the CWT Travel Solutions Group tells us that an employee traveling for work can lose up to 6.9 hours on a trip due to stress (Tweet This). To better manage your email and workload so your return to the office isn’t too overwhelming, take a look at these five tips. Be Realistic When it comes to…
  • Boom or Bust: Keeping One Step Ahead In The World of Retail

    Guest Author
    15 Jul 2014 | 5:00 am
    You need an edge in business. Most of the time, you’re flying blind. You wonder how it is that everyone around you is doing so well while you feel like you’re on shaky ground. The truth is that your competitors aren’t really all that well off either. They’re just keeping up appearances. Here’s how to ditch the status quo, stay one step ahead, and actually be confident in your company. Establish a Killer Email Marketing System You have to step up your marketing game. Most companies that are successful use a sophisticated system to send out weekly or monthly reminder emails, but…
 
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    The Digital Letter

  • Broadcom’s WICED Sense Is A $19.99 Developer Kit To Aid In Rapid Prototyping of Internet of Things Apps

    Ken Yeung
    27 Aug 2014 | 5:00 am
    The Internet of Things (IoT) space is heating up with numerous players entering the market more and more frequently. It’s estimated that this will be a $300 billion market by 2020 and is probably enticing enough to get everyone interested in entering the market. But how does one get involved? With applications and devices centered around everything from retail, infrastructure, and transport to clinical health, medical devices, and biometric technology, and also to home automation, entertainment, and of course, wearables, the common thought is that soon everything we touch and look at…
  • Expedia Morphs Itself Into A Travel Data Platform, With New Cross-Device Apps And Planning Tools

    Ken Yeung
    15 Aug 2014 | 12:01 am
    In the days before the age of Airbnb, Kayak.com, Hipmunk, TripIt, and a slew of other travel-related services, there existed three dominant forces: Orbitz, Travelocity, and Expedia. They still remain in operation today, but much of the spotlight has been shone on the likes of Kayak and Airbnb, with the latter being defined as a “decacorn“, a startup that has reached the $10 billion valuation amount. But even with all of these best of breed type services, these legacy travel websites have persevered. Take Expedia for example — the company on Thursday announced the launch of a…
  • Flipboard Makes Moves To Cast The Spotlight On Its Magazine Creators

    Ken Yeung
    14 Aug 2014 | 1:00 pm
    At last night’s #ReadWriteMix event at Say Media’s office, Flipboard CEO Mike McCue was in the proverbial hot seat with technology publication ReadWrite’s Editor-in-Chief Owen Thomas. The topic of the conversation centered around the future of the media industry. But unlike previous editions, it didn’t center around Flipboard’s unbundling of its app, nor about its entry into the wearable market, or even about payments and bitcoins. To be clear, none of those things are actually true. However, what was made apparent at the event was Flipboard’s intentions to…
  • 62% of Consumers Prefer Facebook Over Pinterest & Twitter As Their Social Commerce Channel

    Ken Yeung
    12 Aug 2014 | 6:00 am
    In the world of social, all the platforms are looking to one-up each other and show that it’s possible to monetize their service. Lately, that has evolved beyond simple advertising. And it’s apparent what you’re seeing now — earlier this month, it was said that there were signs Twitter would soon unveil its own shopping service, something that had been powered through third-party services previously, like Chirpify and Ribbon. There were more clues to Twitter’s social commerce move when the communication service acquired CardSpring in July. Other social networks…
  • ‘Startup Mixology’ Is A Handy, Quick Guide With The Recipe On How To Be A Winning Entrepreneur

    Ken Yeung
    27 Jul 2014 | 7:18 pm
    It goes without saying that Silicon Valley is home to thousands, if not millions, of entrepreneurs, all chomping at the bit to create the next big thing, whether it be in hardware or software-based. However, being an entrepreneur is certainly easier said than done. Yes, you can begin by simply moving forward with your idea, but what if you have questions about fundraising, scaling, hiring, firing, marketing, or even shutting down the business? Instead of scouring the Internet or attending numerous startup-focused events, the best place would be to look at a new book entitled Startup Mixology:…
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    David Horne

  • The Story Arc of of Ideas

    David Horne
    28 Aug 2014 | 12:15 pm
    Depending on who you ask, ideas tend to range in value of being worth zilch to being worth billions. Some would say WhatsApp is a billion dollar idea, while Bic Underwear not so much. Ideas … Read more → The post The Story Arc of of Ideas appeared first on David Horne.
  • How To Get Out of A Slump

    David Horne
    30 Jul 2014 | 8:48 pm
    Have you ever found yourself in a slump? It’s a horrible feeling. You feel as if you’re at the bottom of a pit, and the pit is full of quick sand, and that pop song … Read more → The post How To Get Out of A Slump appeared first on David Horne.
  • 3 Step Marketing Field Guide

    David Horne
    13 Jul 2014 | 6:36 pm
    The goal of any field guide is to lead you in a desired direction. In the late 1800′s the most popular field guides helped people identify plants and animals while hiking or living in the … Read more → The post 3 Step Marketing Field Guide appeared first on David Horne.
  • By Doing

    David Horne
    10 Jun 2014 | 11:25 am
    In the last year I’ve seen dozens, if not hundreds, of courses offering to teach you anything from axe making, to developing in JavaScript, to self-publishing and countless others. The ability to learn almost anything … Read more → The post By Doing appeared first on David Horne.
  • Startup Lessons On Branding

    David Horne
    27 Apr 2014 | 8:57 pm
    Sorry I’ve been a little out of touch recently. Having never launched a business like this before, there’s tons of learning. One of the first lessons learned is about developing a brand culture. We started … Read more → The post Startup Lessons On Branding appeared first on David Horne.
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    Digital, Branding, Experiential & Promotions Insights | Moosylvania Blog

  • Web Design: Tools of the Trade

    KirstenOLoughlin
    21 Aug 2014 | 7:21 am
    The day is swiftly approaching. The day when designers will no longer create layouts for interactive experiences in Photoshop. No more extensive layer sets. No more cutting JPEG, after JPEG, after JPEG four times over for every review. This has been a heated topic over the past year or so among our user experience strategy team, and many a designer mulls over the mere thought of a web design world without Photoshop with serious trepidation. “How will I get sign off from a client before I send it off to that very expensive, no-turning-back development cycle?!” “How will I…
  • How To Burn Through Your Workload Without Burning Out

    kevinking
    7 Aug 2014 | 6:00 am
    It’s Monday morning, and I’ve just settled into my desk from a nice, relaxing weekend. As I take my first (or fiftieth) sip of coffee and glance at my inbox, I quickly realize the daunting amount of work I already have lined up. My first sip of coffee almost spews out of my mouth like liquid hot magma from a 1000-year-old volcanic eruption. Oh, and I have a blog post due by noon. As a pixel pusher at a creative design agency, the thought of having to put more than five words together makes that sip of coffee (I decided to swallow) scream through my digestive tract faster than Jimmie…
  • Data-Powered Design: Uncover Conversion Opportunities

    Sean Doggendorf
    31 Jul 2014 | 1:46 pm
    Would this button be more effective if it was bigger? How will using this font influence user behavior? Why aren’t people clicking this link? Basically, how do you choose what to include on your site? One way to solve this dilemma is to use data (a.k.a. facts) to guide design decisions. If you have an analytics platform installed (e.g. Google Analytics), there’s a wealth of usage information readily available about the visitors to your site…for free! Monitoring the average time on page, bounce rate, number of click events, pages viewed, and so on can unveil valuable opportunities…
  • Making It Work: Approaching New Accounts With Fresh Ideas

    Jen Fischer
    24 Jul 2014 | 6:34 am
    As a recent hire at a full-service advertising agency, the standard new girl jitters apply twofold. Not only am I getting accustomed to the new people, culture, hours, office dogs and the willpower needed to avoid copious amounts of snacks, I’m working to know new brands as well. As much as your creative coworkers can help you work out a sparkling piece of copy or brilliant design, the tone and character of a strong brand can inform and sharpen your work. I’ve found that getting to know what you’re working with—along with who—creates more opportunities to do outstanding work. Though…
  • Don’t Sell Yourself Short: How to Sell an Idea

    Lauren Runge
    17 Jul 2014 | 6:30 am
    Whether you work for a full-service advertising agency or just recently had to encourage your friends to try out a new bar or restaurant in town, chances are you’ve had to pitch (that’s ad-speak for sell) something. In the advertising world, we do it almost every day. We love new and big ideas and have to sell how activations like a new campaign, experiential event marketing execution or social media strategy work for a brand to achieve its business goals. While a charming and persuasive personality can make some people natural sellers, here are a few tips that can help those who are new…
 
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    PropelGrowth

  • In-House vs. Outsourced Content Marketing

    trendspotters@propelgrowth.com (Phil Donaldson)
    28 Aug 2014 | 3:00 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). In-House vs. Outsourced:  Which is Better?  Many businesses struggle with the question — is it better to keep content marketing (and related strategy) in-house or outsource it to an agency? There are varied opinions on this topic. Some think that keeping the function in-house and taking advantage of employee resources already in place is the affordable and most effective approach. Others want to work with an agency that has industry knowledge and can bring another level of expertise to a project. Still…
  • Can Buyer Personas Ruin Content Marketing?

    trendspotters@propelgrowth.com (Phil Donaldson)
    19 Aug 2014 | 10:21 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). A couple weeks ago, Tom Webster published a blog, How Buyer Personas Could Ruin Your Content Marketing. In his article (which is a companion to a podcast he recorded with Mark Schaefer, he argues that a content strategy should be focused on attracting the right audience, which he differentiates from prospective buyers. According to Tom, buyer personas are only relevant in late stage marketing, so focusing your content on personas automatically makes it brand-centric instead of audience-centric. I have a lot…
  • Content Marketing to Build Advocacy in Financial Services

    trendspotters@propelgrowth.com (Phil Donaldson)
    5 Aug 2014 | 3:30 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). A few weeks ago, I blogged about a recent study on how financial institutions buy technology. The study interviewed key senior-level buyers at financial institutions with more than 25,000 employees who recently made large technology investments. According to the study, 52% of these institutions have more than 10 people involved in the purchases process, and 31% said buying committees include more than 20 people!  The blog post talks about how to use content marketing to target financial institutions.
  • B2B Lead Conversion Rates – Tracking the Right KPIs

    trendspotters@propelgrowth.com (Phil Donaldson)
    9 Jul 2014 | 12:28 pm
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). It’s easy for B2B marketers to get excited about the wrong metrics when setting goals for B2B lead conversion rates. But what are the most important metrics to track? How do you know if your programs are succeeding? For example, we might be thrilled at big volume spikes in website traffic, sharply increased lead conversion rates on offers, and large subscriber audiences on our blogs. We track activity and conversion analytics like views, unique visits, email opens and click through rates, subscriber growth…
  • How Do You Measure the ROI of Content Marketing?

    trendspotters@propelgrowth.com (Phil Donaldson)
    2 Jul 2014 | 1:48 pm
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). “It doesn’t really matter what it costs, as long as we know we will get an ROI from the content marketing investment,” a CEO of a financial technology firm recently told me during a sales call. And isn’t that the truth? The value of a content marketing program should always outweigh its cost. Over the long term, your cost per sales opportunity and cost of sale should decline as your content program begins to produce results. But this takes time. Here’s how long it took to get an ROI from our…
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    Diamond Website Conversion » Blog

  • Average Session Duration – What is it and Why Bloggers Should Care

    Marty Diamond
    21 Aug 2014 | 12:02 pm
    In Google Analytics, one of the statistics measures is average session duration. In simple terms, this is the amount of the time that a person spends on your website. This article will help you understand average session duration and if you’re a blogger, perhaps persuade you to take a better look into this piece of information. As an extra goodie, there will be a few brief tips to hopefully get those visitors to stay longer. Average Session Duration – What is it and Why Bloggers Should Care As mentioned before, the average session duration is the average time of all the time spent…
  • Getting a Handle on Site Speed

    Marty Diamond
    1 Aug 2014 | 1:35 am
    One of my greatest challenges has been to convince clients that they have a slow loading site AND that a slow loading website reduces the number of sales or leads they can expect to get. I’ve shown them the pretty waterfall charts that show that their site loads in 6.7 seconds – only to have their eyes glaze over. I touch on it when we’re reviewing their Google Analytics and pointed out that page load times are now part of Google’s search algorythm – and still no response. Then I discovered a secret weapon….the video of a site loading from webpagetest.org. There is nothing like…
  • Understanding Google Webmaster Tools

    Marty Diamond
    10 Jul 2014 | 10:13 am
    As much as you might think Google is making it hard to get traffic, they really aren’t. They have tools like Google Webmaster tools and Google Analytics. The difference between the two are the fact that Google Analytics measures your traffic, and Google Webmaster Tools tells you how Google actually sees your website. This article is written to help you understand Google Webmaster Tools better. In fact, this article is part of a series, so there will be other parts to check out so you can become more familiar with Google Webmaster Tools. Understanding Google Webmaster Tools As mentioned…
  • What Do You Do After You First Apply Google Anayltics to Your Website?

    Marty Diamond
    15 Jun 2014 | 10:13 pm
    When you get into creating and managing a website, at some point you’re going to hear about Google Analytics, especially being told you need to have it on your website. Regardless if you’re a blogger, a small business owner, or a big corporate business, you do need a tool to measure your site’s progress. Google Analytics just happens to be a good one that is also free to use. So… What Do You Do After You First Apply Google Anayltics to Your Website? The majority of users may look in on their stats once a day or once a week. Google Analytics provides quite a bit of…
  • Does Alexa Rank Really Matter?

    Marty Diamond
    4 Jun 2014 | 10:20 pm
    Alexa is known as a site that offers website analytics and even ranks sites based on traffic. A lot of website owners that are concerned about Alexa rank, aren’t entirely certain what it is, and if it really matters? And if it does matter, who does it matter to? This article will answer those questions. Does Alexa Rank Really Matter? The biggest thing is the give you an idea about Alexa in order to understand them. What is Alexa? Alexa.com started off with the purpose to give users website analytics tools for website owners to determine several things: Amount of Traffic Bounce Rate…
 
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    The Effective Marketer

  • What Marketing Org Charts Tell You About The Business

    Daniel Kuperman
    10 Aug 2014 | 9:27 pm
    Organizational charts are an interesting thing. Every company has an official one and also a few “unofficial” charts. Look at how people are structured and what the reporting structure looks like and it will tell how the company is run, what is important to them, and how they think about their product and services and the market in general. Although it seems that for certain departments the org chart doesn’t vary much (take finance, sales, even engineering), for Marketing departments the org chart can be all over the place. Marketing is probably an area that changes more…
  • Marketers Need to Get Their Stories Straight

    Daniel Kuperman
    9 Apr 2014 | 1:13 pm
    As marketing professionals we all know the importance of storytelling, and with the current hyper-focus on all things content marketing, being able to tell stories is not just a requirement for modern marketers,  but is magnified by the different ways in which your stories can be disseminated. The interesting thing is that according to a recent survey by the Content Marketing Institute (B2B Content Marketing – 2014 Benchmarks, Budgets, and Trends–North America), although 93% of B2B marketers report using content marketing as part of their marketing strategy, only 42% of B2B…
  • Best Practices for Webinar Landing Pages

    Daniel Kuperman
    27 Jan 2014 | 9:00 am
    Webinars are a great way to generate leads in the B2B world because not only of the fact that you will have a captive audience for the duration of most of the presentation, it also yields a ton of content possibilities. But what good is all the work in putting together a nice webinar if your registration rates suck? The problem could be with your webinar registration or landing page. It might sound trivial, after all webinars are routine for many B2B marketing organizations, but if you take a look at most webinar registration pages, some of them lack good design and basic optimization…
  • 2013 B2B Content Marketing Awards

    Daniel Kuperman
    19 Nov 2013 | 8:30 am
    In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. Yes, for you to be considered you have to submit (or your agency submit for you) a nomination form which means not all companies that have great content are actually considered but it is nevertheless an interesting lineup of companies and content assets they produced. It is worth going down the list to get some inspiration for your own content marketing efforts. I’ve summarized below the list for you: 2013 Content Marketing Awards Category:…
  • A Content Framework for Sales Enablement

    Daniel Kuperman
    11 Sep 2013 | 9:08 am
    With all the hype around content marketing, all the attention is typically on the front-end, customer-facing content materials. That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. This is all well and good, but how about the “other” side of content marketing, the internal-facing content that marketers and especially product marketers have to create? Although not as glamorous, internal content like sales enablement materials are an important component of making sure all that…
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    DR4WARD

  • What Is The Sophisticated Marketers' Guide To Linkedin? #slideshow

    Dr. William J. Ward aka DR4WARD
    27 Aug 2014 | 6:41 am
    What Is The Sophisticated Marketer's Guide To Linkedin? #slideshow LinkedIn: The Sophisticated Marketer's Guide from Andrew Ballenthin Guest post by Ryan Gong. I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for…
  • What Is The Future Of Social Media? #Infographic

    Dr. William J. Ward aka DR4WARD
    27 Aug 2014 | 6:32 am
    What Is The Future Of Social Media? #Infographic Created by Oracle. Guest post by Ryan Gong. I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it…
  • What Happens In A Google Minute? #Infographic

    Dr. William J. Ward aka DR4WARD
    27 Aug 2014 | 6:28 am
    What Happens In A Google Minute? #Infographic SumoCoupon Guest post by Ryan Gong. I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to…
  • How Do You Create A Search Engine Optimization #SEO and Social Media Marketing Content Strategy? #Infographic

    Dr. William J. Ward aka DR4WARD
    22 Aug 2014 | 5:52 am
    How Do You Create A Search Engine Optimization #SEO and Social Media Marketing Content Strategy? #Infographic Source: Volusion Source: Elliance. Sources: Statista. Source: NetLine. via TNW. Guest post by Ryan Gong. I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing…
  • What Are 64 Branding Strategies and Tactics For Google+? #Infographic

    Dr. William J. Ward aka DR4WARD
    22 Aug 2014 | 5:25 am
    What Are 64 Branding Strategies and Tactics For Google+? #Infographic Created by Social Media Online Classes. Guest post by Ryan Gong. I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and …
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    Webolutions

  • Denver 5K: Run the ‘Rocks 2014 Inspiration – 2nd Installment

    Mike Hanbery
    28 Aug 2014 | 8:23 am
    Some run to make a difference for others. Some run to make a difference for themselves. “Running has now officially saved my health and brought together a new family and support I never would have expected.” – Rachel H. For some, benefits avail beyond better health… “I started running after my diagnosis in an effort to stay healthy in the hopes that I could maintain optimal health long enough for science and/or nature to heal me. I ran my first 5k with my dog. I followed that with a 10k.... Read More
  • Denver 5K: Run the ‘Rocks 2014 Inspiration – 1st Installment

    Mike Hanbery
    25 Aug 2014 | 1:25 pm
    “I am only one, but I am one. I cannot do everything, but I can do something. And I will not let what I cannot do interfere with what I can do.” ― Edward Everett Hale Webolutions is thrilled to serve as this year’s Run the ‘Rocks inspirational sponsor. As the inspirational sponsor, our goal and privilege is to ensure Denver 5K runners are inspired to make the most of this year’s event. At Webolutions, we share in the belief of creating a positive impact in the lives of those... Read More
  • September is World Cheese Tour

    Cindy McGovern
    22 Aug 2014 | 10:33 am
    When you come in to Webolutions for a meeting during the month of September, you will be offered a tasting of different cheeses from around the world.  The September Guest Menu is chock full of delicious cheeses. We also offer French Press Coffee, Lattes, and Espressos served hot or cold, depending on your preference.       Tasting Menu for First Half of September Gruyere Toasted French Bread Bites Served with French Press Coffee Italian Pesto, Sun dried Tomatoes & Neufchatel Cheese on a Toasted Baguette served with Sparkling Water Tasting Menu... Read More
  • Webolutions Conducts Internet Marketing for Run the ‘Rocks 5K

    Mike Hanbery
    21 Aug 2014 | 2:52 pm
    Denver marketing agency Webolutions has been selected to create and implement an Internet marketing strategy for the American Lung Association in Colorado’s 2014 Run the ‘Rocks 5K. The annual Run the ‘Rocks 5K is the only 5K at Denver’s landmark Red Rocks Amphitheater. The solution integrates a mosaic of tactics to provide maximum exposure with a limited budget. Webolutions has also been named the first-ever Inspirational Sponsor for the event. Client Name: American Lung Association in Colorado Project Type:  Internet marketing strategy and implementation Client…
  • Current Marketing Trends – Creating a Marketing-Driven Business

    John Vachalek
    18 Aug 2014 | 2:29 pm
    In days gone by, companies would develop their products and services solely based on the ideas and notions of their in-house technical experts. Operational and customer service procedures would be established based on the technical expertise of internal teams, using the best practices of the day. However, today successful organizations look to their clients and customers for direction in all these areas. In a marketing-driven business, all offerings, systems and operational procedures are developed around the needs, wants and lifestyles of the customer. Never before have your customer been…
 
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    Marketing and Social Media by us

  • How to Make an Infographic by Lisa Chapman

    Lisa Chapman
    11 Aug 2014 | 4:35 pm
    And Why Every Marketer Needs Compelling Infographics You see them EVERYWHERE! Aren’t they great? I just love them, because I know that I’ll pick up key information in a memorable way – very quickly. And beyond that, there are many more reasons good marketing includes good infographics. In this post, we’ll discuss why you need them and how to make them. Heidi Grutter+, a social media blogger at MySMN.com, calls infographics “visual fast food for the brain”. She posted this one to communicate the compelling need for them: We actually remember only 20% of the text we read (maybe…
  • Sample Email Newsletter for Home-Based Business Sales by Lisa Chapman

    Lisa Chapman
    29 Jul 2014 | 1:26 pm
    Key Marketing Strategy to Sell Products In my previous post, “Sample Email Newsletter That Grabs Readers’ Attention”, we discussed an excellent example for small businesses, entrepreneurs and professionals who employ a content marketing strategy to attract website traffic. Today, we’ll look behind the curtain at a hugely successful home-based business email newsletter for independent entrepreneurs. I became aware of this particular newsletter (in the image below) because my Consultant sells beautifully branded gifts and totes for the company Thirty-One Gifts. Their primary marketing…
  • Sample Email Newsletter that Grabs Readers’ Attention by Lisa Chapman

    Lisa Chapman
    27 Jun 2014 | 6:09 am
    How to Increase Email Click-Through for Your Content Marketing Strategy In order to help stay on top of marketing trends, I subscribe to a few exceptional email newsletters in the content marketing arena. I just received this excellent newsletter (see below) from Simply Measured. For small businesses, entrepreneurs, solopreneurs and professionals who employ a content marketing strategy, it may be an example you’ll want to consider emulating. Here’s why: 1. The email subject line catches readers’ attention with a problem that’s common to the target audience. Makes them want to click…
  • Gain More Twitter Followers While You Sleep by Lisa Chapman

    Lisa Chapman
    18 Jun 2014 | 11:08 am
    Do This Once and Twitter Does the Rest Where do you decide whether or not to follow someone on Twitter? At their profile. Have you invested just a few minutes to make your profile work for you? You have one shot at a first impression, so make it sizzle. Create an Intriguing Twitter Profile People are skimmers these days. The first thing we notice is an image. We notice the branding. So make your Twitter branding consistent with your offline branding, and other social media sites as well. It’s important to create a consistent look and feel among all of your social media platforms. This can…
  • 10 Free Stock Photo Sites Every Blogger Absolutely Needs by Lisa Chapman

    Lisa Chapman
    12 Jun 2014 | 4:05 pm
    Public Domain Images for Marketing – No Strings Attached Today I’m going to save you money – by giving you the solution to the rising cost of finding images for your content marketing. Using relevant stock images in every piece of content marketing is fast becoming the indisputable standard. On Facebook, posting without an image is like not posting at all. And Bloggers especially need images for each and every post. All these stock images can become quite expensive. You are about to benefit from many hours of my time and tedious research. As a Blogger myself, I want to keep my costs…
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    OnQ Marketing » Blog

  • How to Avoid Social Media ‘Experts’ and Other Self-Proclaimed Social Gurus

    Quentin Aisbett
    18 Aug 2014 | 9:39 pm
    Many SMEs have been stung in the past by SEO ‘professionals’’ promising hundreds of links to their website and a #1 Google ranking for a few hundred bucks. Google’s reputation is built on its ability to provide users what they are looking for quickly and easily, and anyone paying for dodgy links is swiftly penalised. […] How to Avoid Social Media ‘Experts’ and Other Self-Proclaimed Social Gurus is a post from: OnQ Marketing
  • Retail Communications

    Quentin Aisbett
    14 Aug 2014 | 5:10 pm
    Visit the website. Retail Communications is a post from: OnQ Marketing
  • 5 Tips to Generate Leads With Your Website

    Quentin Aisbett
    8 Aug 2014 | 6:00 pm
    No matter the size of your business, you need to leverage the power of your website to generate leads and convert them to sales. It’s not enough to create a website full of interesting content — you need to follow certain practices and procedures to encourage people to leave their email addresses, so that you […] 5 Tips to Generate Leads With Your Website is a post from: OnQ Marketing
  • Conversion Optimisation and Boosting Your Website’s Performance

    Quentin Aisbett
    15 Jul 2014 | 12:34 am
    ‘If you build it, they will come’, so the saying goes. But with more and more business being conducted online, you need to think about what visitors do on your site once they arrive. Are they doing what you want them to do? Conversion Optimisation is the practice of optimising your website to achieve your […] Conversion Optimisation and Boosting Your Website’s Performance is a post from: OnQ Marketing
  • Six Tips to Drive Search Traffic to Your Travel Agency

    Quentin Aisbett
    18 Jun 2014 | 4:57 am
    Do you have a reputable travel agency but are failing to turn up in Google searches? This is a common problem amongst small business owners, but one that can be easily fixed. If you take the time to follow Google’s guidelines to help them understand a bit more about your business, you’ll have an online […] Six Tips to Drive Search Traffic to Your Travel Agency is a post from: OnQ Marketing
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    Scholes Inbound Marketing Blog

  • How to Use RSS Emails to Boost Marketing Engagement and Customer Happiness

    27 Aug 2014 | 7:00 am
    Really Simple Syndication (RSS) has been around for quite a while and can still be used in creative ways as part of your overall content marketing strategy, to tailor content and improve marketing engagement.  In general, RSS feeds provide a way for us to easily keep up with our favorite blogs, news headlines and other website content. It allows us to choose what we want to see when we want to see it and get updates without having to constantly check our favorite blogs or sites for new content and updates.
  • Outbound Marketing is Alive and Kicking - with the Help of Inbound Marketing

    4 Aug 2014 | 8:30 am
    Inbound marketing is where we and other marketers have been putting our focus. We want to design an engaging and targeted experience for our customers and potential customers, striving to meet their needs so they will continually come back to us when they need our services or expertise. Inbound marketing is largely about creating content that appeals to your dream customer. As a method of sharing your "awesomeness" with the world, inbound marketing refers to your marketing efforts focused on attracting customers, interesting these customers, and getting these same customers to…
  • 7 Signs it is Time for Website Redesign

    12 Mar 2014 | 10:30 am
    For potential future customers that are new to your company, your website is likely the first time they'll interact with you and try to get to know what your business has to offer. Sometimes that first impression can make all the difference. So, what message is your website currently sending? For example: Does your site reflect your current branding and messaging strategy? Are you generating the leads your sales team needs to generate revenue? Are you leveraging your website to properly convert leads into customers? Is your website responsive and optimized for mobile viewing? Is your…
  • Don’t Be an Inbound Marketing One-trick Pony

    26 Feb 2014 | 10:00 am
    Inbound marketing is all about creating content that appeals to your dream customer. As a method of sharing your "awesomeness" with the world, inbound marketing refers to your marketing efforts focused on attracting customers, interesting these customers, and getting these same customers to sign-on, buy-in, convert and stay happy.  Inbound marketing focuses on targeting customers who are already interested in what you have to offer. This approach creates personalized content for your potential customers, reaching out to them on a channels where they already show interest, and…
  • Responsive Web Design vs Mobile Template

    6 Feb 2014 | 12:50 pm
    Responsive web design has emerged as an important consideration for any business that has a significant mobile Internet following. It's a website design and development approach and technique used to make your website content easy to consume and interact with equally on desktops and mobile devices.  Since the mobile Internet grows more popular every year, it's a good idea to start thinking about a responsive website design when it comes time to update or redo your website. Prioritizing Your Website Traffic Your website and marketing analytics should reveal the percentage of users…
 
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    Smedio - Business Ideas Worth Sharing

  • How to Make Your Company Culture a Social Media Marketing Tool

    Douglas Idugboe
    25 Aug 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Your company culture can become a social media marketing tool. Unfortunately, many companies don’t recognize this. Social media is probably the most influential communication opportunity in todays world. There really is truly nothing like it. Everyone is in it even though no one is leading it. Yet, no structure or enterprise or organization can ever equal the influence on both social and business cultures. Naturally, the corporate world was a little slow to adapt. Many businesses viewed social media as an hindrance to work, a personal activity…
  • How To Develop a Startup Mindset for your Business

    Douglas Idugboe
    5 Aug 2014 | 12:04 pm
    Share on FacebookShare on TwitterE-mail Startups are energized by the excitement of breaking new ground, reaching new milestones and taking calculated risks. The startup culture is characterized by a flurry of feverish, purposeful activity backed by belief in successful innovation that galvanizes leaders and teams into high achieving units. They move fast, not letting obstacles slow them down, and not accepting the status quo. Established businesses and the people who run them have a lot to gain by developing a startup mentality. Experts Agree on the Benefits Experts like Michael Hayman say…
  • How to Reach a Buying Target Audience for Your Business in 7 Steps

    Lori Wagoner
    29 Jul 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Small businesses have a hard time reaching the right audience and the right market. With the high-octane online and offline marketing campaigns unleashed by big companies, there is very little scope for smaller names to make themselves heard over the din. There are several issues that small businesses grapple with on a daily basis. A limited budget, manpower constraints, a not-so-visible brand presence and a fierce competitive marketplace are a few of them. In order to overcome the difficulties and the obstacles, it is extremely important they manage to…
  • What Small Businesses Should Know About Content Marketing But Don’t

    Stan Roach
    28 Jul 2014 | 1:11 am
    Share on FacebookShare on TwitterE-mail Content marketing is no longer the hot-shot new marketing phenomenon that businesses couldn’t wait to add to their marketing mix.  It is fast becoming an accepted practice to use content as a means of generating brand awareness, building brand credibility and increasing sales. Marketers are getting savvier with content marketing as they begin to trust its deliverability.  No longer do businesses see the benefits of content marketing with jaundiced eyes. The days of marketers convincing their bosses that they need content marketing are fast…
  • 7 Roadblocks to a Successful Social Media Campaign

    Douglas Idugboe
    14 Jul 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Social media campaigns are a norm rather than an exception these days. However, it would be unwise to consider such campaigns as a shortcut to success. Given a sound plan and committed execution, a social media campaign can recover its ROI quicker than most other marketing campaign methodologies. However, there are several roadblocks for businesses when it comes to running successful social media campaigns. In this post, I talk about the 7 most common roadblocks to successful social media campaigns and how your business can avoid these roadblocks. 1.
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    Great B2B Marketing

  • Commerce Interrupted – Four Barriers That Stop Your Prospects from Becoming Customers!

    Christopher Ryan
    25 Aug 2014 | 8:42 am
    There are three primary objectives of a marketing campaign: Find qualified prospects (potential buyers). Create desire within these prospects to purchase your product or service. Remove all barriers to the purchase process. Many B2B and B2C companies do a good job at the first two objectives. They know where to find prospects, or better yet, they help prospects find them, which is the essence of effective inbound (pull) marketing. They also know how to write clever promotional copy and create compelling offers. But no matter how well you do at the first two tasks, unless you remove every…
  • Five Great Ways to Drive Brand Engagement

    Christopher Ryan
    14 Aug 2014 | 10:51 am
    Every year, millions tune in to the PGA Championship, where golf’s finest duke it out on the green and golf enthusiasts cheer the winners and sometimes, even the heartbreaking losers. Last Sunday, Scotland’s Rory McIlroy won his second PGA championship and cemented his streak as the world’s number one golfer. As an occasional golfer who likes to watch others make the shots I can’t make – I usually catch the final round or the four majors.  McIlroy’s dominance at the PGA – even with Phil Mickelson’s final surge making him nervous – got me thinking about how sales…
  • Can We Please Tell the Truth in Our Marketing Communications?

    Christopher Ryan
    5 Aug 2014 | 10:58 am
    This post was inspired by a negative marketing event. I received a personalized letter in an official-looking envelope from a company called: ABC Shareholder Services (real name not used to protect the guilty). The letter claimed that since I was a holder of shares in a certain mutual fund, they needed to speak with me about a “very important matter.”  The letter claimed that this was not a solicitation and not a scam, but they urgently needed to speak with me about my account. Perhaps I am an optimist by nature; I made the call. The shareholder advisor on the other end told me how…
  • Do Multiple Authors Create Better Marketing Content?

    Christopher Ryan
    25 Jul 2014 | 8:21 am
    I just read an interesting newsletter article titled “Copywriters: should you guarantee your clients results?” written by noted copywriter Bob Bly. I enjoy reading Bob’s writing because he usually offers opinions that are both practical and frank. This article was no exception because it brought up a delicate and important subject. Bly’s main point was that he does not guarantee results, and he stated many reasons for not doing so. But what I found most interesting was the fact that his clients usually make changes to the copy. Even minor edits can have an impact on response rates.
  • B2B Appeals that Motivate Action

    Christopher Ryan
    16 Jul 2014 | 11:07 am
    Napoleon Bonaparte said, “There are two levers for moving men: interest and fear.” These are indeed the two master motivators, and all others are subset of these behavioral drivers. Because we humans can be motivated in a surprising variety of ways, using the correct incentive (including message and offer) for a specific audience is a big factor in good marketing. Following are examples of appeals that have proven successful for different types of B2B offers. Greed – Almost everyone is susceptible to greed to some degree. While greed is usually thought of as a negative emotion,…
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    Professional Services Marketing Today

  • Hinge’s Fab 5: August 2014

    Kim Cornwall Malseed
    29 Aug 2014 | 7:08 am
    With so many marketing-related articles online, it’s hard to keep up with the best content!  Here are five of the best marketing pieces published in August. Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1 Kevin Bloom, Hinge Marketing In the first installment of his two-part series, Kevin Bloom explores three metrics that can begin to tell the whole story of who is visiting your B2B website and paint a better picture for you when evaluating the overall performance of your website. What the ALS Ice Bucket Challenge Can Teach Us About Content Marketing Lauren Covello,…
  • Why You Still Need a Content Marketing Strategy for B2G

    Chris Ourand
    28 Aug 2014 | 9:07 am
    How much of $462 billion do you need to be successful? For any company, even a small percent of that is a windfall, and many make a concerted effort to secure contracts from the federal government and capture some of this pie. While winning companies have mastered the processes and nuances of government contracting, the barrier to entry has begun to shift, requiring contractors to do more than they have in the past. It requires content marketing with a business-to-government (B2G) focus. Federal agencies comprise the largest consumer of goods and services in the economy. Like…
  • How to Identify Buyer Personas for Professional Services Marketing

    Teresa Slider
    27 Aug 2014 | 9:29 am
    Developing a content marketing strategy can seem intimidating. How do you begin? How do you know what to write, or who you’re writing for? After all, your clients come to you with varying, often complex needs. Sometimes you work with the CEO, at other times, you’re selling directly to the people in the field.  Ultimately, your goal is to capture the interest of all segments of your audience—and then convert that interest into a sale.   One strategy you can use to help focus your thinking is to create buyer personas. Think of buyer personas as…
  • The New Reality for Architecture, Engineering and Construction Marketing

    Sylvia Montgomery
    25 Aug 2014 | 2:22 pm
    Last month, San Antonio was the meeting ground for hundreds of professional services marketers and business development professionals. It was the national conference for the Society for Marketing Professional Services (SMPS) and its attendees are members of the architecture, engineering and construction marketing community. With some reflection time, I’ve internalized the conference theme of “power: play.” What did I take away from this theme and from my peers? The undeniable, and new reality for A/E/C firms: to continue growth of new business, they need to demonstrate their…
  • Visible Expert Profile: David Meerman Scott

    Lee Frederiksen
    25 Aug 2014 | 10:07 am
    At Hinge we have been studying Visible Experts℠, people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on David Meerman Scott, a Visible Expert in marketing and PR. For David Meerman Scott, necessity was the mother of entrepreneurship. In early 2002, David was Vice President of Marketing at NewsEdge Corporation when the company was suddenly bought out. David…
 
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    Aaker on Brands

  • "I Will" vs. "Just Do It": The Under Armour Success Story

    27 Aug 2014 | 12:00 am
    One of my favorite brands is Under Armour. It has taken on one of the best brands, Nike and has been remarkably successful in driving one of the fastest growing brands to over 2 billion dollars in sales.But it is a rare brand that can win with one home run idea; it nearly always takes a half dozen or more. Here are six brand elements Under Armour successfully uses:A higher purpose at its coreUnder Armour stands for relentlessly overcoming obstacles and becoming winners on the field. The brand essence revolves around being the underdog, being hungry, competing against the best – and winning.
  • What LeBron James Can Learn About Authenticity from Starbucks

    20 Aug 2014 | 12:00 am
    Authenticity and higher purpose are key brand characteristics that are often underappreciated. Authenticity represents the degree to which the brand is trustworthy, honest and genuine. It generates credibility and respect. A higher purpose suggests that the brand is looking beyond financial success to a more inspiring aspiration. When a brand has both, it will be blessed with energy, admiration and loyalty. When it has lost both, the battle to get them back becomes difficult and yet is critical to its future health. Let’s take a look at LeBron James and Starbucks to get a sense of what…
  • 5 Reasons "Ask Zappos" Is An Innovation That Works

    13 Aug 2014 | 12:00 am
    In my latest book, Aaker on Branding I have argued that the best way to connect with customers, especially in the digital world, is not to promote an offering or brand but rather to focus on the customer’s sweet spots. A customer sweet spot centers on something in which they are involved in and/or passionate about. The idea is to develop and be an active driver or partner in a program that resides in that sweet spot.“Ask Zappos,” a customer service tool that can help you track down any fashion item you might want even if Zappos doesn’t sell it, is such a program. Ask Zappos provides a…
  • Lessons from the Go-Gurt Growth Story

    6 Aug 2014 | 12:00 am
    In my latest book, Aaker on Branding, I assert that the only way to grow (with rare exceptions) is to innovate through creating “must haves” that define new subcategories and then controlling and actively managing those subcategories going forward.Yoplait’s Go-Gurt provides an exceptional case study to support this assertion. Go-Gurt was introduced in 1999 as a unique, snack-style yogurt for kids. It was a yogurt product delivered in a colorful nine-inch tube that was designed to deliver portability (like their advertising said, “Lose the spoon!”), appealing flavors (Berry Blue…
  • What Are Your Strategic Brands?

    30 Jul 2014 | 12:00 am
    While much attention is paid to building brands, too often the brand portfolio is neglected. The result is marketplace confusion, paralysis in naming new products, under-supported brands and misallocation of brand-building resources. We need to better identify brand roles and, more particularly, distinguish between the strategic brands and their roles.A strategic brand is one with strategic importance to the organization. It is a driver of reputation, differentiation, loyalty, sales and cash flow. Identifying your strategic brands will be a huge step toward insuring that brand-building…
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    The Brainchild Group

  • Disney Goes Drone-Crazy, Seeks Patents

    Aaron Schoenberger
    27 Aug 2014 | 1:41 pm
    Now that drone technology has soared to new heights and everyone from photographers to law enforcement agencies are implementing the nifty devices, it should come as no surprise to hear that Disney is looking to use drones to make their theme parks even more amazing and memorable.
  • The Correlation Between Instagram Activity & Fame

    Aaron Schoenberger
    18 Aug 2014 | 8:17 pm
    Unless you're a celebrity or the Most Interesting Man in the World, odds are you have to work to build Instagram fame. And since Instagram delivers an engagement rate that's over 50 times better than other popular social networks, it's going to be a key marketing medium for years to come.
  • Social Media as a Sales Tool: No Bueno

    Aaron Schoenberger
    18 Jul 2014 | 2:14 pm
    If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that's not the case.
  • Forbes Sells Majority Stake to Accelerate Growth

    Aaron Schoenberger
    18 Jul 2014 | 1:56 pm
    In a move that not even my telephone psychic could have predicted, Forbes has decided to sell a majority stake in Forbes Media to a group of international investors with the goal of accelerating growth and becoming a global leader.
  • California Adds 24,000 Jobs in June, Economy Booming

    Aaron Schoenberger
    18 Jul 2014 | 1:34 pm
    The sun is finally shining on California again and we can safely say the recession is behind us. In June, that state's unemployment rate dipped to 7.4 percent and all of the jobs lost during the recession have been restored.
 
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    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • Anatomy of an Email: How to Craft Emails that Get Opened and Clicked

    Sydni Craig-Hart
    27 Aug 2014 | 4:00 am
    Why do some of your emails get high open rates, while others sit in people’s inboxes collecting dust? If your open rates and click-through rates are inconsistent, it could be because you’re not following a strategic email blueprint. This post will outline the specific elements that should be included each and every time you email your list. The more consistent you are in including these items, the more consistent your open rates will be!     Email Body Write the body of your email first. Once you know what your email is going to be about, you can create a strong subject line, headline,…
  • Stay Engaged with Your Target Market Through Blogging

    Wil Hart
    26 Aug 2014 | 8:29 am
    Engagement Matters Episode 34: As you read the summary of this blog post, you are connected with the Smart Simple Marketing brand. Unleash the power of your story and your expertise through the written word. You do not have to be a novelist nor a journalist in order to share valuable information with the people that you are meant to serve. When blogging, you can focus on the problems that your customers and clients face, how your company solves those problems and the BIG benefits that they receive from working with you. See, it's easy peasy! The post Stay Engaged with Your Target Market…
  • Why Every Great Email Includes These 5 Things

    Sydni Craig-Hart
    20 Aug 2014 | 4:00 am
    Great email marketing isn’t a mystery. While we may never know why some Youtube videos go viral and others don’t, it’s easy to tell why some emails succeed and others get sent straight to the trash folder. Great emails – the kind that get opened, clicked, shared and saved to read again – always contain these 5 crucial elements. Do yours?      5. A subject line that stands out It’s tempting to write subject lines that simply reveal what’s inside your email. For example, if your email contains your monthly newsletter, you might write “September Newsletter” as the email…
  • Grow Your Business By Creating A Community

    Wil Hart
    19 Aug 2014 | 10:53 pm
    Engagement Matters Episode 33: Do you want customers and clients to stick around with your company for months and years to come? Then give them plenty of reason to do so. Learn how you can build communities of prospects and clients. The post Grow Your Business By Creating A Community appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • How to Create Systems to Simplify Your Email Marketing

    Sydni Craig-Hart
    13 Aug 2014 | 4:00 am
    You need to have strong email marketing systems in place in order to effectively monetize your email list. Why? Because sending out email marketing without having systems in place is like throwing spaghetti at the wall to see if it sticks. Without systems, your email: Might get opened, it might not. Might get sent on a Wednesday, or maybe a Friday. That is, if you remember to do it in the first place. May do more harm than good in terms of creating strong relationships with your list members. Let’s take a look at how to create strong email systems that will ensure a healthy, growing email…
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    TrinityP3

  • 4 thoughts on advertiser / agency relationships – BankWest & Host

    Darren Woolley
    28 Aug 2014 | 3:38 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The relationships between advertisers and their agencies are becoming more complicated and difficult to define. But when they work well this junction on creativity and commerce can have a significant impact on both parties. But what are the key criteria or ingredients for high…
  • Automotive agency roster alignment – Case study

    Nathan Hodges
    27 Aug 2014 | 3:12 pm
    Client Category: – Automotive Challenging Problem: The client’s roster of agencies had reached twenty-strong, with no discernible operating model and with each agency competing with the others for budget and influence. The marketing team was working over capacity simply to manage the agency relationships and maintain a minimum level of communication and collaboration across the roster. Creative Solution: TrinityP3 identified the marketing requirements of the business and the skill sets in the current roster, in order to: 1. Align requirements. Matching specific marketing requirement to…
  • Why pitching is changing and what to do about it

    Nathan Hodges
    26 Aug 2014 | 4:30 pm
    This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. We’ve written before about the different kinds of pitches. We reckoned there were nine at the last count, and there are probably more by now. But recently we’ve been noticing – and especially this year – that there are also two kinds of pitch brief. The two types of pitch brief The first is the simple one. This is where the client team tells us the incumbent…
  • QSR marketing campaign assessment – Case study

    Anton Buchner
    25 Aug 2014 | 6:42 pm
    Client Category: – Quick Service Restaurants (QSR) Challenging Problem: The client was launching a national game promotion to help drive incremental retail sales. TrinityP3 was approached to assess all aspects of the promotion from project management, website creation/management/hosting, social media integration, prize pool and fulfilment, through to legals, customer service (inbound and outbound phone line/email query), QR codes and ticketing. Creative Solution: Taking the full scope of work and estimates from the agency, we applied our benchmarks and cost calculator to assess the agency…
  • 3 questions for agency search and selection expert – Anita Zanesco

    Darren Woolley
    24 Aug 2014 | 3:34 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. As TrinityP3 continues to grow, so does the team of professionals within the company and so does the depth of experience and expertise. Therefore I want to take this opportunity to introduce some of the core team members and their expertise, before having them answer three…
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    Inbound Unwound - Marketing Insights

  • The Secret To Inbound Marketing Is Finally Revealed Here

    29 Aug 2014 | 6:00 am
    I’m sure you’re looking for something about your website, your content, maybe even social media. Sorry to disappoint. Of course, these obvious elements are important. But the secret you’re all waiting for and the reason good inbound marketing is so elusive is that it requires your business to be remarkable. Something about your products or services has to be so special that people talk about it. Let me give you an example I saw the other day.
  • Social Media Needs Connected Content Marketing To Drive Results

    28 Aug 2014 | 12:54 pm
    There are a lot of very tight connections required for marketing to be effective in today’s highly digital, mobile and content-oriented world. Two of the most important pieces that need to be closely bound together are social media marketing and content marketing. Honestly, I wouldn’t recommend doing one without a solid understanding of the other. It's not that they can’t work independently, but they function exponentially better when they are tied together with a strategic marketing plan. Here’s how they work together.
  • Advertisers, Stop Coming Up With Creative Ways To Interrupt Us

    27 Aug 2014 | 10:50 am
    When are you going to learn? We’re not interested in your new and innovative ways to sneak your traditional advertising in front of our faces. In fact, those of you who continue to try and trick us into seeing your ads are going to pollute your brand and the brands of those venues or organizations that allow this on their watch.
  • Sales School 301: Are High-Quality Leads Overrated?

    26 Aug 2014 | 6:00 am
    No matter your industry, the growth and success of your business depends on your ability to widen your sales funnel and close sales quickly. Through our Sales School series, we're offering tips to help you optimize your lead generation strategies, sales tactics and marketing processes. In Lesson 2, we covered the basics of developing a buyer profile based on the five W's. Lesson 3 focuses on expanding your reach to new, uncharted and unsaturated markets.
  • Sales School 201: Develop A Wider Sales Funnel And Shorter Sales Cycle

    25 Aug 2014 | 6:00 am
    Our Sales School series is all about optimizing your sales processes: expanding your sales funnel and closing leads more effectively. Evaluating and improving your strategy is a stressful endeavor, so use our brief overview to guide your journey to the best sales and marketing solutions.
 
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    Shopper 360

  • Inside Insights: Visa Canada’s Head of Mobile Talks Canadian Shopper Culture

    admin
    27 Aug 2014 | 1:00 am
    Next up in our Inside Insights interview series brought to you by Consumer Insights Canada, I was lucky enough to sit down with speaker Derek Colfer, Head of Mobile at Visa Canada, to discuss how Canada’s shopper culture is unique to the rest of North America. Consumer Insights Canada is a conference focusing on the power of insights to inspire smarter decision making and shines a lens on shopper and consumer behavior in Canada. Whether you’re looking to break into the market for the first time, or just deepen your relationship with Canadian consumers – this is your must-attend…
  • Shoppers cannot be manipulated at will

    Toon van Galen
    26 Aug 2014 | 7:25 am
    The next @Shopper360 organized by IIR @IIRUSA in Edinburgh shapes up to be a promising event. It looks like there will be less focus on new techniques like neuroscience and mood tracking. They can be useful in certain cases and on certain budgets but they sometimes take the focus away on real time shopper centric changes that bring solid revenue.   One of the key notes is by Phil Barden, Author of Decoded, The science behind what we buy. One of the learnings is that consumers create a filter based on their immediate needs, and therefore “cannot be manipulated at will”.
  • Free Webchat: Insights into Shoppers’ Behaving Badly

    admin
    24 Aug 2014 | 11:23 pm
    If shopper marketing is about influencing shoppers at the point of purchase decision, how much do we really know about how and where shoppers make decisions? Our learning is increasing all of the time and we actually know quite a lot as an industry, but for some reason we often seem to forget or ignore everything we know when we try to influence shoppers. In fact, a huge amount of money, especially if price discounts are being taken into account, is being spent often in ways that may neither help or be damaging to the brand. We’ll explain what happens along the Shopper Decision Journey…
  • Your Guide to 2014 Trends, Research & Consumer Insights Events

    admin
    24 Aug 2014 | 12:58 am
    Explore a deeper understanding of your customers wants, needs, and values this fall. Are you looking for more innovative tools and techniques to extract more meaningful data-driven actionable insights? Get a deeper understanding of what drives consumer behavior with new innovation research technologies to connect with consumers in a meaningful way at Consumer Insights Canada this September as well as at IIR’s four upcoming research events this fall! The team behind the World’s Best Insights Event – The Market Research Event, and Shopper Insights in Action introduce The Consumer…
  • Why Canada’s Shopper Insights are Unique

    admin
    21 Aug 2014 | 1:00 am
    Next up in our Inside Insights interview series brought to you by Consumer Insights Canada, we sat down with speaker Nick Drew of Yahoo Inc. to discuss how Canada’s shopper culture is unique to the rest of North America. Consumer Insights Canada is a conference focusing on the power of insights to inspire smarter decision making and shines a lens on shopper and consumer behavior in Canada. Whether you’re looking to break into the market for the first time, or just deepen your relationship with Canadian consumers – this is your must-attend event. Here’s what Drew had to say:…
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    DMR - Digital Marketing Ramblings

  • 10 Things You Didn’t Know About Fantasy Football

    Craig Smith
    28 Aug 2014 | 6:36 pm
    Fantasy football has been around for decades, with many of us sports stat geeks playing it since the 90's or earlier. The product and tools have evolved greatly over the years and where fantasy began as something football people held their nose up to, it is now widely embraced and even ingrained into the actual game presentation. While football purists still have their issues with our little geeky hobby, the numbers prove that fantasy football has gone mainstream in a big way. Here are a few facts and stats that help show just how big fantasy football has become.... Read more → Get…
  • 20 Valuable Tips for Building Strong Media Relationships

    Elizabeth Victor
    26 Aug 2014 | 7:40 pm
    Reviewing and reinforcing strong media relationships should be an important part of every PR professional’s standard routine. Connecting with media professionals is vital for anyone in a press relations role. In order to remain effective, PR professionals must constantly evaluate and re-evaluate tactics and follow guidelines for being tactful. Here are 15 tips for building strong media relationships: Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most comprehensive listing around. Start your search…
  • Guest App Review: WWE SuperCard

    Rob Sutter
    26 Aug 2014 | 7:25 pm
    It was recently reported that, during its first week on the iOS and Android markets, WWE SuperCard managed to surpass 1.5 million downloads. This free-to-play app, which has been enjoyed by many fans of World Wrestling Entertainment, is undoubtedly one of WWE's most worthwhile endeavors. They have been able to take a simple premise - the battling of trading cards with various status - and incorporate it in such a way that it wouldn't unfeasible to think that it could catch on. Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new…
  • 6 Ways Social Media Can Help Law Firms and How They Can Get Started

    Emma Pauw
    26 Aug 2014 | 7:11 pm
    Although Law firms are increasingly embracing Social Media as an important and successful business tool, many are still sitting on the fence with neither the confidence nor knowledge to plunge their business into the social realm. Yet, with stacks of supporting research showing the huge benefits that social media can bring, the time is nigh to get off the fence and start reaping these rewards! There are the obvious benefits that social media can bring to your law firm such as: Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new…
  • What is the Ideal Facebook Post Length for Max Engagement? (New and Updated Facebook Stats)

    Craig Smith
    25 Aug 2014 | 8:25 pm
    The biggest stack of stats in my "to do" folder clearly belongs to Facebook. There are Facebook studies being released almost daily, so it is one of the most stat-rich social channels out there. It has been about a month since my last update, so this weekend, I spent a little quality time with my various Facebook posts. Below are a few of the more interesting Facebook stats from this round of updates. Keep in mind that there are now hundreds of stats listed in my Facebook posts, so use the links below to check out each of the posts if you are looking for more. Read more → Get stats and…
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    Blog - Digital Jungle

  • What you should do for Penguin 3.0

    25 Aug 2014 | 11:04 pm
    Recently, there has been a lot of people online speculating about the Penguin Update 3.0. It has been more than 10 months since the last Penguin algorithm change was released, and now it seems like it’s on the horizon. The question is,…
  • Content marketing in China: Your Questions Answered

    13 Aug 2014 | 7:56 pm
    Branded content is a relatively new form of advertising. Brands create targeted content so they can attract consumers to their website. This approach entails a mix of entertainment and advertising that provides a unique identity to a brand. Unlike the…
  • How to put Your Social Media Into the Fast Lane

    7 Aug 2014 | 6:34 pm
    In the early naughties China had 4 million cars for 1.3 billion Chinese people. Fourteen years on and China has become the world’s largest automobile market. Chinese people love cars, be it talking about cars or showing off their cars.…
  • Insights: How Chinese Perceive Foreign Brands

    4 Aug 2014 | 9:55 pm
    Every marketer will tell you to adapt your strategy to the market you are targeting to be able the break into it effectively. When it comes to China, there isa great amount of differences, which make this market truly different…
  • Why Develop a Mobile-Optimized Website

    22 Jul 2014 | 11:02 pm
      In June 2010, about 420 million of Chinese people were using the Internet making China the biggest Internet market in the World. It perhaps is a little simplistic to say but many Chinese consumers went straight from using the…
 
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    New Media and Marketing

  • Consumers want a human brand

    richmeyer
    28 Aug 2014 | 4:57 am
    We hear it all the time, brands need to be more human, but how do marketers with information overload ensure their brands are more human? What does it mean, for brands, to be more human?  Simply put, it means treating consumers like people and ensuring that each customers’ voice is heard and responded to in earnest. Gard to do when most marketers are focused on customer acquisition, but essential if you want to grow sales unless you’re Apple who has such great products that they feel they don’t have to listen to consumers. Here are some guidelines to ensure your brand is…
  • Despite the hype PC’ s still rule for shopping

    richmeyer
    27 Aug 2014 | 12:39 am
    There is a lot of hype around mobile and although it’s still growing the majority of consumers (80%) still are using PC’s to shop according to Custora real-time analytics.     OK, there has been a lot of talk claiming “the PC is dead” because sales of PC’s have been declining, but when you look to understand “why” you learn that most people still use their PC’s and frankly Microsoft hasn’t given them a good reason to upgrade to new models.  In addition, most people use their PC’s for surfing the web, keeping up with social…
  • The era of the personal computer is NOT over

    richmeyer
    25 Aug 2014 | 2:35 am
    Stupidity exists everywhere, but the author of an article called “It’s Official: The Era of the Personal Computer Is Over” just does not understand what he is talking about.  If anyone thinks the era of the personal computer is over they are just fooling themselves because when it comes to “creators” the PC is the tool for “getting it done”. Let’s talk about reality here for a second;  Are tablets outselling computers now  Of course they are but that doesn’t mean that people don’t want or use their PC’s.  The fact is that…
  • Traditional advertising doesn’t translate to mobile devices

    richmeyer
    22 Aug 2014 | 3:06 am
    Worldwide mobile-ad spending will reach $6.4 billion this year and more than $23.6 billion by 2016, according to EMarketer. But most mobile ads are disruptive.  So why are so many brands, media agencies and marketers giving so little thought to how mobile ads work and how to engage users ?  According to Business Week “Traditional advertising doesn’t translate to mobile devices, and companies are still struggling to come up with effective strategies.” Marketers need to think about where people are going to see their ads and optimize their ads for that channel.  An ad on a…
  • Brand expenditures are tracking toward digital

    richmeyer
    20 Aug 2014 | 9:05 am
     When looking at accomplishments in the past 12 months, more than half of marketers pointed to their effectiveness in uplifting digital marketing capabilities and improving engagement with customers online. Not surprisingly, there is still much room for advancement as nearly 60 percent of chief marketers list “digital marketing makeover” (involving platforms, programs and people) as the number one transformational project in the year ahead. Expenditures are definitely tracking toward digital. Only 15 percent of marketers are spending less than 10 percent of their budgets on digital…
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    RELATIVITY

  • Back-to-Business Basics

    bakercreative
    21 Aug 2014 | 8:00 am
    It’s that time of year again. Summer has flown by and it’s back-to-school for many students. Summer is often a … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • BREAKING: Is Social Media Replacing Traditional Journalism?

    bakercreative
    14 Aug 2014 | 12:22 pm
    This week, we heard devastating news from Hollywood that legendary comedian and actor Robin Williams passed away at age 63. … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Myth 2 – PR Is Not Dead

    bakercreative
    7 Aug 2014 | 1:35 pm
    Is PR dead? In today’s digital world, many companies are moving their customer relations online, often conversing via social media. … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Myth 1 – Print is Not Dead

    bakercreative
    31 Jul 2014 | 12:34 pm
    Print is dead. Public relations isn’t necessary. No one hand writes letters anymore. These are a few claims that have … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Sustainability Matters

    bakercreative
    24 Jul 2014 | 12:21 pm
    Experts say maintaining personal connections is a key component of staying younger as we grow old. Are we so busy … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Mark Di Somma: The Upheavals Blog

  • Brand offering: do you go deep or do you go wide?

    markdisomma
    26 Aug 2014 | 1:46 pm
    By Mark Di Somma Great piece in AdWeek on the failure of single-item brands is a reminder of a question that comes up a lot: whether to dive deep or go wide. Speciality vs diversity. Both are attractive. For some brand owners, the opportunity to offer a detailed and nuanced offering within an area is the embodiment of singularity. In a complex and cluttered world, this argument goes, there’s power in being known for one thing. There was a lovely story in The New York Times International recently about Michael Vachon who was writing software until he discovered that there was a real interest…
  • Purpose, People or Profits: The tough choices facing brands today

    Mark Di Somma
    14 Aug 2014 | 12:57 pm
    By Mark Di Somma and Hilton Barbour There are those who continue to frame the role of business in purely commercial terms. Business is hard enough, and the demands of shareholders and the markets so insistent, these people say, that companies need to avoid the ‘distractions’ of infusing a moral platform into what they do. They should just get on with making profits. That’s their purpose. After all that’s what shareholders demand and that’s typically what they’re compensated on. And in that one word, purpose, and its ambiguities, lie the seeds of an increasingly vigorous debate…
  • Brand controversy: how far is too far?

    markdisomma
    11 Aug 2014 | 1:54 pm
    By Mark Di Somma If your goal is to get people talking and you deliver thought-provoking advertising and that happens, then you have succeeded. Controversy often works if you’re a challenger brand trying to upset a rival; if you’re a NGO trying to incite action; if you share opinions with your customers and you choose to share those opinions with the world; if you want to poke fun at something that runs contrary to your brand’s values and purpose. There are times, and subjects, where that approach works just fine. You may shock some. But you will reach and appeal to the people who…
  • Big brand dynamics: the rise of the super-platforms

    markdisomma
    5 Aug 2014 | 2:02 pm
    By Mark Di Somma Some thoughtful work by John Hagel in this article in which he suggests that economies are increasingly divided by two dynamics – those sectors that are scaling, and those that are shattering. As those dynamics become more radical, the pressures they exert on businesses are also becoming more extreme. “If you’re in a part of the economy that’s fragmenting, growth will become increasingly challenging. Ultimately you’ll find yourself trapped in a spiral of shrinking share and eroding economics” he observes. “On the other hand, if you’re in a part of the economy…
  • Forget USP. Perhaps what your brand really needs is a unique perspective

    markdisomma
    31 Jul 2014 | 2:06 pm
    By Mark Di Somma When Rosser Reeves first proposed the Unique Selling Proposition many decades ago now, the world was a very different place. Products still had the potential to actually be different, advertising was largely confined to mainstream channels and brands were, for the most part, identifiers. But with the evolution of best-practice manufacturing, the fragmentation of channels and the increasing development of brands as monikers for consumer lifestyle, I can’t help wondering whether the USP is now redundant. Clearly I’m not the only person whose had thoughts along these lines.
 
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    Sales Prospecting Perspectives

  • Your Guide to Google Plus B2B Marketing [INFOGRAPHIC]

    Megan Toohey
    27 Aug 2014 | 6:30 am
    Sales Prospecting Perspectives is pleased to bring you a guest post from Russel Cooke, journalist and business consultant.  The rollout of Google Plus in the summer of 2011 was nothing short of mighty. What started as an invitation-only “field test” spawned millions of users desperate for the next big thing in social media. Three long years later, and there is finally tangible proof that concludes that Google Plus, for all the hoopla it aroused, and the subsequent drop-off that it experienced, is the social media of the future. What makes Google Plus so special is the visibility it…
  • 5 Suggestions to Keep In Mind When Training a Teleprospecting Team

    Craig Ferrara
    26 Aug 2014 | 6:27 am
    Last week, I had the chance to help train a fresh new crop of recruits for a long-time client of ours. After 12 years of trying to figure this teleprospecting thing out, I'd say we're completely sold on how we do things internally around here. The interesting part for me is seeing how others not immersed in the AG Salesworks culture react to our process and mindset. Fortunately, most of the post-training feedback was in line with what we wanted to hear. The long and the short of it was that we helped provide a framework on how to best attack all warm and cold opportunities. Sometimes, all…
  • 5 Benefits Every B2B Data Provider Should Have

    Laney Dowling
    25 Aug 2014 | 6:30 am
    If it weren’t for our partnerships with B2B data providers, I would be lost. They make my days easier in so many ways. Whether a rep needs a fresh new list to help them meet quota or a client needs a list with five pieces of criteria that are nearly impossible to find, our data providers get it done. Like anything you outsource in business, you want to give up the details to the experts so they can find and create the quality you’re looking for. After working with many providers over the years, I have come up with a list of things to look for when evaluating data providers. Here is what I…
  • 5 Ways to Boost Inside Sales Training Reinforcement

    Allison Tetreault
    21 Aug 2014 | 6:56 am
    With the release of AG Salesworks’ new guide The Inside Sales Manager’s Guide to Sales Team Training featuring Josiane Feigon of TeleSmart, AG has learned that training is not just about the event. It’s a process that has to be perfected during, before, and after that event. The following is a redactment from our new guide. For more advice, please download The Inside Sales Manager’s Guide to Sales Team Training. Sales training never ends: the initial training week is just the beginning. The most effective B2B sales firms are 22% more likely (more than one in five) than all other sales…
  • B2B Sales Prospecting: Remember to Finish Listening!

    Megan Toohey
    20 Aug 2014 | 6:30 am
    AG Salesworks is pleased to bring you a guest post from Jeff Shore, an in-demand sales expert, author, speaker and executive coach.  “Most people do no listen with the intent to understand, they listen with the intent to reply.” ~Stephen R. Covey Perhaps when you were a child, someone in your life tried to emphasize the importance of listening by reminding you that we each have two ears and one mouth. According to the well-known saying, we have two ears and one mouth in order that we might listen twice as much as we speak. There’s a lot of truth to that idea, and never…
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    Zach Heller Marketing Blog - Zach Heller Marketing

  • Encourage Creative Thinking

    Zach Heller
    28 Aug 2014 | 10:33 am
    Your team relies on you to set the tone. Different managers lead in different ways. But more and more studies of behavior and work performance continue to suggest that more creative work environments lead to more productive teams.As managers, what can you do to encourage creative thinking and innovation?It starts with telling your employees, and showing them, that taking chances and thinking outside the box is encouraged. If they see a way they can help the company, they are encouraged to do it, even if it lies outside their direct area of responsibility.And if someone tries something and it…
  • Best of Content Marketing on ZachHellerMarketing.com

    Zach Heller
    27 Aug 2014 | 8:15 am
    Content marketing has been one of the biggest buzzwords in the marketing space over the last year. For that reason, we cover content marketing often on this blog. But for our newer readers, we thought it about time to recap some of the 8 most popular content marketing posts ever on the Zach Heller Marketing blog.5 Reasons to Create ContentFrom our now infamous 5 Reasons blog series, this post focuses on the core values of content marketing and how it can help drive success.5 Steps to Creating Better ContentOnce you identify the need to create content, you need to come up with a way to create…
  • If You Only Do One Thing – Part 5

    Zach Heller
    25 Aug 2014 | 7:00 am
    Welcome to the latest installment of our new weekly blog series, If You Only Do One Thing. Every Monday, we will discuss one thing that you can start doing today to improve your marketing performance.With so much advice floating around from so many different sources, it can be tough for marketers and small business owners to know where to focus. This series aims to help you out. Last week’s thing was Learn Google Adwords.Today’s Thing = Install Google AnalyticsIf you were looking for personal finance advice, I would tell you that you have to know where you’re at before you decide where…
  • “I” of the Consumer Week in Review

    Zach Heller
    23 Aug 2014 | 6:44 am
    When you serve on the Grand Jury in the county of New York, you are in the 5% of people that were picked for Grand Jury instead of Trial Jury. That’s what I learned earlier this week, as I flipped through my brand new Grand Jury handbook. What an honor, I thought sarcastically. The luck of the draw can help you or hurt you. The key is to embrace those things in your life that are outside your control. There is nothing you can do to change them, so complaining or worrying about them is just a waste of time.Here is a recap of last week’s posts:If You Only Do One Thing – Part 4Best of…
  • 6 Ways to Get More Referrals

    Zach Heller
    21 Aug 2014 | 10:15 am
    Word of mouth is still the best form of marketing for any business. When customers talk about you, recommend you, inspire others to try out your company’s products or services, you win. You don’t need to advertise as much, and the advertising you do will often be more effective.But referrals don’t just come naturally. You work for them.Here are six ways marketers can aim to get more referrals:Better products. As marketers, it is our job to ensure that what we are selling is what the market wants and needs. By designing quality products that address the customers’ key pain points, we…
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    The Bullet | Branding Blog

  • A Bucket of Challenge

    Peter Gan
    20 Aug 2014 | 2:43 am
    It’s challenging to save up money for ourselves, but what’s more challenging than that is to raise a huge sum of money for a noble cause — especially when it does not affect us directly. But what cause would require a lot of funding, and why does it deserve the awareness it doesn’t already have? The answer is amyotrophic lateral sclerosis. (ALS, also known as the Lou Gehrig disease) This neurodegenerative disease is one of the torturing, fatal diseases that not many know about. There’s neither a definite diagnosis nor a cure to ALS, yet it can affect anyone anytime. ALS causes…
  • How The News Is Designed To Make You Spend – Sponsored By Us

    Peter Gan
    13 Aug 2014 | 6:47 am
    By living in a world that is directly led by Internet content, it’s not a stretch to say that our attention spans are wearing thin. It may be all fun and games on the surface, as you scroll down your Facebook feed checking up on what you missed out on over the weekend and hashtagging yourself silly, but on the online journalism side of things, its complete mayhem! From news editorials to 10 things you didn’t know about Bruce Willis’ divorce, we are all scrambling to get your attention, clawing our way to all corners of your screen in hopes that we’d be riveting enough for a click. But…
  • 4 Ways to Capitalize On Facebook Videos

    Peter Gan
    6 Aug 2014 | 5:51 am
    At this point, Facebook is as much a platform for advertising and marketing as it is for social networking.  What started as one geeky college kid’s way to check out girls is now one of the top tools businesses use to reach potential clients. Smart as he is, it’s doubtful that the young Zuckerberg ever could have foretold such a development of his dorm room venture. As Facebook continues to try to innovate and find new ways to become profitable, they keep rolling out new changes that impact the way companies use the platform. The newest algorithm change is all about video.  It…
  • A Renewed Raya

    Peter Gan
    30 Jul 2014 | 6:38 am
    The new moon is not the only new thing for us at the dawn of Syawal. New clothes, new hopes, new beginnings await us as we are all familiar with the exciting things we get to do after spending the month of Ramadan on improving ourselves. As such, we believe that Aidilfitri is also to completely encapsulate renewal, to improve by regenerating ourselves inwardly and outwardly, and to completely refresh our perspective on life and all that we hold dear. So why not push our Aidilfitri experience to a whole new level? Let’s take renewal further by perhaps showing appreciation for the presence of…
  • Salam Raya Baharu 2014

    Peter Gan
    23 Jul 2014 | 5:56 am
    You’ve spent all of your Ramadhan trying to better yourself – so we’ve spent all of ours trying to make Raya better for you. Our Projek R.A.Y.A is designed to ensure you experience the full potential of renewal in this holy month of Syawal. Visit www.facebook.com/ganforhire to witness a renewed Raya like you’ve never seen before. Don’t want to miss out on the weekly shots of branding? Subscribe to our e-newsletter.
 
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    Create + Design + Market

  • Why Restaurants Need a Website

    Sherry Holub
    19 Aug 2014 | 9:27 pm
    While on a trip recently, I was using my phone to try to find menus of some of the restaurants we saw in town. This happened to be a small coastal town but known for tourism, so there were a number of restaurants to choose from. Several of the ones I looked up did not have an actual website of their own. While I was able to find reviews on Urban Spoon, there was no menu listed. Needing to make a decision, I ended up choosing a different place that did have a site and a menu available online (that was mobile friendly).
  • You Get What You Pay For

    Sherry Holub
    21 Jun 2014 | 8:22 pm
    "And that's the last time that I use someone "cheaper" to upgrade a few odds-and-ends around the site for me. My lesson has officially been learned". I received that quote from a client who needed a contact form on her site fixed. After paying "someone cheap", the form didn't function right. As it turned out, it took me about 30 minutes to trouble shoot and fix the errors. Needless to say, the client was happy, and the lesson was learned that tying to find a cheap solution isn't always the best.
  • The high cost of “free” when it comes to web design.

    Sherry Holub
    19 Apr 2014 | 11:18 pm
    Having actually lived through the first wave of "free" websites (think Geocities, etc.) I figured another wave would come around. It's not like all these types of services ever fully went away, it's just that a new surge in popularity is happening. I've even seen tv commercials for 2 or 3 different services now.
  • Your website is not a daffodil.

    Sherry Holub
    4 Mar 2014 | 6:10 pm
    It may seem a bit non sequitur but today while walking around outside and admiring the bright yellow daffodils that started blooming last week it made me think about how incredibly easy and maintenance free those particular flowers are. Since I design websites my next thought was how so many people kind of treat their business website like a daffodil.
  • Are you stretching the truth?

    Sherry Holub
    17 Jan 2014 | 9:41 pm
    I receive a lot of marketing email daily. Most of it is complete spam (and oftentimes its only usefulness is a few laughs). The other day I received a message from a mailing list I joined quite some time ago and happened to click through to the interview just to see what it was all about.
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    The Ad Contrarian

  • The Day The Conversation Died

    26 Aug 2014 | 12:01 am
    I'm sorry to be the one who brings you the bad news, but I'm afraid I have to. Social media -- the thing that killed everything -- is now itself officially dead. That's right, according to a piece written by someone who modestly calls himself “The Millennial Marketing Guy” Social Media Marketing is Dead.It died peacefully at home, after a long battle with nitwits. It is survived by its twin
  • It's That Awful Time Again

    25 Aug 2014 | 12:01 am
    As regular readers know, every 90 days or so you have to pay the price for all this fine crankiness by sitting through some obnoxious self-promotion. Here at The Ketel One Conference Center overlooking the beautiful Ad Contrarian Worldwide Campus, we think it's a small price to pay. Here's some news: I have completed an almost-final draft of my next book. It's called "Advertising Needs
  • The Problem Of Truthfulness

    21 Aug 2014 | 12:01 am
    After spending 40 years in the agency business, I have spent the past 16 months away from it. It has given me the opportunity to think about it differently -- not as someone preoccupied with meetings, deadlines, and crises, but as someone with the benefit of a little disinterested perspective. One of the issues I have been thinking about is truthfulness. We are often accused of not being
  • Confessions Of A Contrarian

    20 Aug 2014 | 12:01 am
        I received an email last week from a reader. The reader had some kind things to say about the blog, then asked a few questions. I thought the answers might make an interest piece. Here are the questions: How did you continue to move along in your career while being so contrarian?  What did you do to mitigate the negativity that a contrarian attitude so often incurs?  You mean well. How
  • The Unrelenting Assault Of Marketing Bullshit

    18 Aug 2014 | 12:01 am
    Now that I am on the speaking circuit, one thing has become very apparent to me. The  appetite for marketing bullshit is inexhaustible. Of all the new age marketing doubletalkers, one guy is my favorite. I'm not going to name names because I don't like to do that. But this guy was there at the beginning of the fabulously disastrous Pepsi Refresh Project -- going from conference to conference
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    brandignity.com

  • Google Now Includes Website Security as New Ranking Signal

    admin
    28 Aug 2014 | 6:36 am
    It is a well-known fact that the Internet is not always the safest place for people looking to keep their computers or information secure. However, Google being one of the most popular websites in the world does its best to keep those who use it safe when browsing the Internet. Of course, Google cannot guarantee the security of the millions of sites it links to, but the search engine is now being updated to make using Google a more secure experience for everyone.   Base Security Google has always been widely considered to be a “safe” website. It already utilizes Hyper Text Transfer…
  • How do you Get more Retweets?

    admin
    26 Aug 2014 | 9:26 am
    How do you get more retweets? That is the million dollar question we are all trying to solve. People and businesses are always out on the hunt of getting more retweets. For one don’t think that is should just happen For starters you need to build your authority and your influence before anyone even wants to retweet your content. You need establish credibility in your space as an expert. Also, if you want to be retweeted you need to start retweeting others as well. Scratch someone else’s back and they will eventually scratch yours. The awesome folks over at Quicksprout put together…
  • Five Companies that Promote Signature Causes Through Social Channels

    admin
    20 Aug 2014 | 7:26 am
    Companies from all industries are discovering the promotional benefits of using social media to promote charities, local causes and fundraising initiatives. The promotional opportunities of social media platforms include promoting charity events, providing prizes for contests, matching fundraising efforts of community groups and bringing attention to worthwhile causes. Companies no longer need to rely on interlocutors to deliver their messages but can directly engage consumers and audiences through social platforms. According to a Georgetown University Center for Social Impact study, 82…
  • Four Ways to Add Video Ads to Your Business Plan

    admin
    19 Aug 2014 | 11:22 am
    When it comes to reaching a huge number of people to let them know about your business and products, you really can’t beat video advertising. From a video posted to YouTube to short clips you add to your social media pages and/or website, online videos can help businesses of all sizes reach a larger audience. Video advertising is also quite effective; according to a study by Cisco, customers who see a video on a product are up to 85 percent more likely to buy it, which equates to a huge return on investment. Like any marketing strategy you employ to help grow your business, you have to…
  • Is Google+ Good for SEO?

    admin
    18 Aug 2014 | 8:04 am
    Google Plus has had a hard time really catching up to the strength of Facebook and Twitter but remember one important thing, it’s owned by Google so you should be using it. The folks at Search Engine People put this great infographic showcasing the SEO value from using Google+.
 
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    Your Logo Here

  • Trending Promotional Products Can Bring You More Business

    Brendan Carr
    15 Aug 2014 | 5:38 am
    If using promotional products to increase brand visibility and build a loyal following are your primary goals, then you need to rely on trending giveaways. Whether you’re promoting a business, product, service or cause, the reliance on current giveaways...(read more)
  • Celebrate School Spirit with Popular Promotions!

    Brendan Carr
    1 Aug 2014 | 4:50 am
    We’ve hit the point of the summer that many students dread – the appearance of “Back to School” promotions, sales, ads and events. Even though their summer vacations and breaks have only been in full swing for a few weeks, it’s time to start thinking...(read more)
  • Promote Safety This Summer!

    Brendan Carr
    14 Jul 2014 | 5:29 am
    Summertime is here in its entire sweltering splendor! The beaches, backyards, community pools, state parks, ballparks, amusement parks, and campgrounds are bound to be filled with happy vacationers and day trippers. But all of that outdoor summer fun...(read more)
  • Lead with the Latest Promotions!

    Brendan Carr
    1 Jul 2014 | 5:26 am
    Staying current is key in a number of industries, especially marketing. To stay in the public eye and on customers’ minds, you need to associate your brand with promotional products that are in demand and/or on the cusp of becoming the next trend. That’s...(read more)
  • Festive Fourth of July Freebies & Independence Day Giveaways

    Brendan Carr
    9 Jun 2014 | 7:07 am
    Although Memorial Day is considered the unofficial start of summer, there’s not doubt that the biggest seasonal bash is the Fourth of July. The anniversary of our nation’s independence is a fantastic cause for celebration. Families and friends gather...(read more)
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    Jeff Mills

  • Facebook Knows Everything About You – and How to Monetize that!

    Jeff Mills
    5 Aug 2014 | 3:16 pm
    I just made a new video showing you how much Facebook knows about everything you do inside their system, and how as a marketer, that can be a good thing to know how you can target people based on how people are targeting you! The hardest part of Facebook ads is knowing which targets or interest phrases bring buyers for the lowest costs per click. If you don’t have in mind what words to type to market for, you just are left with huge categories with millions of untargeted people inside of it. Facebook allows you to target people based on the pages they Like! If I want to target…
  • FB Ads Cracked Reloaded Special offer From Jeff Mills

    Jeff Mills
    6 May 2014 | 12:21 pm
    Here is Jeff’s special Bonus: Watch the entire video Clear internet cache/cookies Go back to email and click on same link at 3 pm Eastern time Click the order button to get Don’s course through my tracking link on this page Contact Beverly@goldmillsmarketing.com and send her a copy of your purchase receipt email (proof you bought course from me) She will send you all the bonuses + access info to get my great content. When you get Don’s course… Get Jeff’s Social Profit Academy Course $497 10 Foundational Models to sell anything on FB 6 Bonus Modules (plus always more being added)…
  • FB Ads Cracked Reloaded

    Jeff Mills
    27 Apr 2014 | 8:57 pm
  • How I turned $80 into $773 Free Case Study using Facebook

    Jeff Mills
    2 Apr 2014 | 8:10 pm
    Guys it’s super simple to do what I am doing. You gotta spend 10 mins to watch the video I made – you’ll thank me! Click on the information below. 1. Like the Page 2. Watch the video 3. Go to this link first: http://IMBToolbar.com/install/blogpost 4. Go to this link 2nd: http://ebook.darkpostprofits.com/blogpost Post by Jeff Mills Marketing.  
  • Tee Cash Kit Review and WHY You Should BUY IT NOW…

    Jeff Mills
    1 Mar 2014 | 1:34 pm
    CLICK HERE – GET TeeCashKit course now. For the past 6 mos, i’ve been studying marketing through Facebook, affiliate offers, and saw people were making and selling TShirts through TeeSpring in the Fall and making a killing from it. T-Shirts? Really? I am talking about $1000′s upon $1000′s of dollar selling sport team shirts, baseball, football, “This Girl Loves” Name Shirts, and it’s become quite the popular trend because it’s easy to do for newbies and beginners. I just jumped into the niche in December, and was able to pull out $3k in January…
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    Only Dead Fish

  • This Week's Favourite Fraggl Links

    Neil Perkin
    29 Aug 2014 | 1:50 am
    Here's my favourite links, curated by Fraggl: The 2014 Gartner Hype Cycle is out - notable how Internet of Things is right at the top of the hype curve, wearable UIs and 3D printing on their way down... The Napa earthquake woke up 93% of locals and more than half of San Francisco according to Jawbone The 5 core skills of disruptive, visual-thinking innovators from the Stanford School of Business Adapting gadgets to our needs is the secret pivot on which technology turns, it seems And of-course you can sign up to Fraggl here.
  • Emergent and Deliberate Strategy

    Neil Perkin
    28 Aug 2014 | 7:56 am
    Christensen defines organisational strategy as being the right combination of that which is fixed and ‘deliberate’, and that which is more flexible, or emergent. Strategy, he says, is ‘not a discrete analytical event’ or something decided using best known numbers at the time in a meeting of senior managers. Instead, it is a ‘continuous, diverse, and unruly process’ that constantly evolves. So the art of managing this is not to dismiss anything that deviates from the original plan but to continually identify better options and then manage resources flexibly to nourish them. This…
  • Planting Saplings

    Neil Perkin
    27 Aug 2014 | 5:38 am
    As a (kind of) addendum to yesterday's post on marginal thinking, I really liked this analogy Christensen had for the all-too-frequent slow organisational response to the need for innovation:   'If a company has ignored investing in new businesses until it needs those new sources of revenue and profits, it’s already too late. It’s like planting saplings when you decide you need more shade. It’s just not possible for those trees to grow large enough to create shade overnight. It takes years of patient nurturing to have any chance of the trees growing tall enough to provide it.' I think…
  • Marginal Thinking

    Neil Perkin
    26 Aug 2014 | 5:41 am
    'The safest road to Hell is the gradual one—the gentle slope, soft underfoot, without sudden turnings, without milestones, without signposts.' C. S. Lewis I've been reading some Clay Christensen stuff recently. Revisiting some old stuff, digesting some new things. One of the latter was How Will You Measure Your Life, a very personal take on how to lead a fulfilling life that was written after he experienced a heart attack, advanced-stage cancer and a stroke in three successive years. The book incorporates thinking from a whole range of business theories and looks for the personal (as well…
  • Consider Facebook

    Neil Perkin
    25 Aug 2014 | 9:19 am
    'Consider Facebook. It wasn’t preordained that Facebook was to be created by a student in his dorm room. When I ask audiences who could have created Facebook, they typically respond with technology companies like Microsoft, Google, Amazon, or Yahoo! These are valid answers. But I push the audience members by asking them why people use Facebook. One core reason is a simple way to share memories and images. What other company has historically helped people share memories and images? Kodak. Here’s the interesting thing. The film giant had its fingers on Facebook as early as 2001. At the…
 
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    Johnson Direct » Blog

  • Step Back and Look Around

    Nicholas Mork
    22 Aug 2014 | 4:31 am
    People always ask me: “what made you become a designer, Nick?” I have always been a designer, a creative person. But it was Carter Romo, a very good friend of mine from college and also a designer in Minneapolis, who introduced me to this road that I am on and have been on for over 14 years. Working on a report for a psychology class in college, Carter noticed that my thought process and work was very visual. He suggested I should check out the design school at our university. That next day, after he walked me through the design courses, I immediately changed the focus and…
  • JD Expands Account Service Team

    Lisa Robbins
    8 Aug 2014 | 7:05 am
    Johnson Direct (JD), a multichannel marketing agency, has added Ana Devcic to its account service team. Ana’s healthcare marketing background is expected to make a positive impact on JD’s growing client roster within the health insurance, healthcare and medical equipment manufacturing markets. Meet Ana Meet Ana Devcic, account executive, Johnson Direct As the newest addition to the JD account management team, Ana brings over four years of multichannel marketing communications experience, including digital media strategy, healthcare marketing and corporate communications. With a passion…
  • 10 Keys to Measurable Marketing Copy Success

    Johnson Direct
    1 Aug 2014 | 6:54 am
    Ever wonder just how long your copy sentences or paragraphs should be? Have you asked yourself how many bullet points is too many or if your DM letter really needs that P.S.? Writing copy from scratch or rewriting copy to make it fresh is challenging. Instilling relevancy in your words, emulating the right tone for your brand and spurring action among your readers are obstacles your copy must overcome to be effective. The above questions are just a few of the common ones we hear from clients, among others. Grant Johnson answers them all in 10 Keys to Measurable Marketing Copy Success,…
  • Give Your Public Relations (PR) an Electronic Facelift

    Becky Behrendt
    22 Jul 2014 | 11:03 am
    Twenty years ago, public relations – to most people – meant the spreading and sharing of information and news to the general public. If a company wanted to announce a merger to their stakeholders, they would write a press release and then begin the process of submitting to print publications and news outlets for distribution, most often via snail mail. This process would often take days at a time. Fast forward to today and the core function and purpose of PR has not changed much – it still entails spreading information to maintain a relationship with the general public. …
  • There are 2 things we can guarantee when you join the JD team…

    Johnson Direct
    9 Jul 2014 | 9:18 am
    If you’re in the web design and development field, you’ll want to discover what they are. You just might be the perfect fit!
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    Internet Marketing Articles

  • Advanced Image Restructuring & Uploading for an E-Commerce Website

    Jose Vera
    26 Aug 2014 | 2:23 pm
    I spend a lot of time working on e-commerce migrations, database structuring with a plethora of E-commerce systems —, and one of the things that has always struck interested me, is the way they handle images. Most packaged solutions like Volusion, MagentoGo and Shopify make it relatively simple to upload a picture to a product […]
  • Top Strategies to Push Short Term Sales for Your Ecommerce Store

    Duran Inci
    25 Aug 2014 | 11:54 am
    One of the most frequent questions we get from our clients is, “What else can I do to increase my e-commerce sales?” While we support a long term marketing strategy to improve revenue for e-commerce businesses, there are things that you could do to push sales for your site in the short term. Here are […]
  • Building an Integrated Agency / Hotel Booking System with WordPress

    Duran Inci
    19 Aug 2014 | 6:52 am
    We all use travel websites like Booking.com, Expedia.com and Orbitz.com. There are a ton of others operating now, basically trying to clone what these 3 giants have started. But do you remember how we used to book flights and hotels? There are hundreds of thousands of hotels in the world. They all have one thing […]
  • Integrating Your In-Store Gift Card System with Your E-Commerce Store

    Jose Vera
    15 Aug 2014 | 7:52 am
    Most people have a love/hate relationship when it comes to gift cards; they love to get them but hate to give them because they’re often seen as an impersonal gift. I, for one, see them as the perfect solution to the pointless pondering of the “what should I get her?” conundrum. As they say, “If […]
  • Why Your Business Needs to Embrace Technology Before 2014 Ends

    Begum Yilmaz
    15 Aug 2014 | 6:52 am
    2014 is almost over business owners! And if technology hasn’t been your BFF this year, it’s in your best interest to make a few overtures of friendship as you come to terms with its necessity – otherwise your customers may leave you behind. Every year, thousands of small and local businesses go into business with […]
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    Email Critic | Rants and Raves of a Mad Email Marketing Agency

  • B2B VS. B2C: Not as Different as It Used to Be

    Scott Hardigree
    20 Aug 2014 | 7:18 am
    Typing that title has me wondering if I’ve started writing a song or a blog post, and I guess either would come from the same place: ruminating on change. A few years ago, the differences between B2B and B2C email marketing were clear-cut. The B2C email marketer was typically after the transaction, looking to convert a customer on the spot. That led to batch-and-blast emails, and lots of them, with lots of spam complaints and unsubscribes to go along with that approach. The B2B email marketer, on the other hand, was typically focused on nurturing a lead along slowly based on business…
  • Stuck in an Email Marketing Rut?

    Scott Hardigree
    9 Jul 2014 | 7:06 am
    I was talking with one of iContact’s lead developers last week about the direction our company is taking with regard to new features. And he said something to me, Developer to Product Manager, which really resonated. “It’s all about asking the right questions.” You see, a lot of what Product Managers do is ask questions. Behind all the requirements and methodologies are questions. And if you manage a particular product long enough, you keep asking the same kinds of questions, with little regard to whether or not they’re still the right ones. I’m guessing there…
  • How to Over Mail—And Have Your Email Subscribers Love You for It

    Scott Hardigree
    3 Jul 2014 | 5:00 am
    One thing about email frequency: Marketers and customers view it very differently! Marketers tend to have a narcissistic view, thinking, “But of course they want to hear from us again this hour/day/week/month! We have great gizmos and great prices and heck, the world loves us!” Sometimes marketers seem to think they’re emailing their mothers, who are of course glad to hear from their kids any time all the time. But your subscriber is not your mother, and in their opinion, any time you send more email than they want to get, you are over mailing. The definition of over mailing will…
  • Hey, They’re Not Apples! Pricing for an Email Service Provider Comparison

    Scott Hardigree
    4 Jun 2014 | 6:57 am
    Doing an email service provider comparison? Although you’ll have a lot of factors to consider, price will likely be foremost on your mind. So let’s take a minute to talk about price and how to factor it in when comparing ESPs. Because you won’t be comparing apples to apples here. It’ll be more like comparing apples to oranges to kiwi to pomegranates. Why price isn’t the deciding factor Many ESPs have a cost based on your send volume, usually referred to as the CPM. Although the CPM (cost per mille—mille meaning “thousand” in Latin) is such an easy tangible to wrap your…
  • Why Email Design Matters [UPDATED]

    Scott Hardigree
    26 May 2014 | 6:15 am
    We recently created the World’s Worst Email, which breaks nearly single marketing and design best practice imaginable, and mailed it to a subsets of our subscribers. Although an over-the-top exercise, as the stats below confirmed, it proved to be a great device for shining a spotlight on why marketers should invest more resources in email design. Some experts say that good design relates to humankind’s wellbeing. I don’t know about that but, on its most basic level, email design reinforces a company’s image. After all, email is the primary channel most sellers use to…
 
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    Fred Moore or Less

  • Hats off to the FMOL Campaign of the Year

    Fred Moore
    14 Aug 2014 | 11:57 am
    I know it’s only August but for me the ad campaign of the year has already been won. Dick’s Sporting Goods. Have you seen these incredibly engaging, dead on spots?  (I’ve included one in case you missed it.) Watch this video on YouTube. Terrific stuff.   Strategically sound communications for today’s marketplace. The campaign impressively captures in a myriad of ways what Dick’s Sporting Goods stands for – amateur, high school sports. There are many branding lessons that we can take from this totally integrated, insightful, terrific campaign.  But for…
  • Weber’s Brand – Still Hot (And Here’s Why)

    Fred Moore
    15 Apr 2014 | 7:05 am
    I love my “Fred Moore or Less” readers. Frequently, I get terrific feedback and stories that are just so dead on, and that fires me up. Take last week, and the great story on Weber grills that I received from Peter Seymour. Peter is my friend and a professional mentor of mine from way back in our New York Dancer-Fitzgerald-Sample days. In fact, I can distinctly remember, as a fresh-out-of-college, bewildered kid, stepping into Peter’s office in the Chrysler building at 42nd and Lexington. Something happened. It was magic. At that point, I totally knew this business was for me. Peter is…
  • Meet Kai – The Digital Indiana Jones