Marketing

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  • Twitter 101: How To Craft the Perfect Tweet

    Duct Tape Marketing
    Guest Post
    3 Jul 2015 | 5:51 am
    Twitter 101: How To Craft the Perfect Tweet written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: bigstockphoto.com You’re a small business owner, trying to make an impact in the wild world of social media. Twitter is tempting. It’s not only a slick way to share your branded content, but it’s also a great platform for sharing other news and tips you think your community would enjoy. The fact that Twitter exists in the first place, however, suggests our own collective impatience as a culture. If we wanted lots of words and links filling…
  • How to Improve Your Facebook Page’s Organic Reach [INFOGRAPHIC] by @neilpatel

    Search Engine Journal
    Neil Patel
    4 Jul 2015 | 7:33 am
    When your Facebook engagement starts to slow down, chances are you blame Facebook’s algorithm. Check out this infographic to increase your organic reach.The post How to Improve Your Facebook Page’s Organic Reach [INFOGRAPHIC] by @neilpatel appeared first on Search Engine Journal.
  • Team Building Lessons from the Grateful Dead

    David Meerman Scott - Web Ink Now
    29 Jun 2015 | 10:25 am
    The “core four” surviving members of legendary rock band the Grateful Dead are playing their final three 50th anniversary Fare Thee Well #Dead50 reunion shows in Chicago on July 3, 4, and 5.  How do you build a business that thrives for fifty years? Let's learn from the Dead.
  • Dorie Clark Interview – Reach Personal Branding Interview Series (second interview)

    Personal Branding TV
    Regina
    31 Mar 2015 | 2:30 am
    Stand Out: How to Become a Recognized Expert In Your Field   Click the microphone to download the audio replay >>>   HBR and Forbes contributor Dorie Clark joins us again to show you how to develop breakthrough ideas and build a following around them! Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that’s simply not true anymore. To advance your business or your cause, you have to inspire others to listen and take action. In this interview based on her new book Stand Out: How to Find…
  • 18 questions to increase sales

    Rescue Marketing
    Mark Riffey
    15 Jun 2015 | 4:12 am
    This week, I’ve been working on metrics because I can’t have my fingers in every pie at once – at least not once the number of pies grows beyond my ability to manage them all in my head at the same time. Even if you can do that, it’s very difficult to sense where changes are happening much less where trend directions are changing. Some of this can be done by gut feel because you’re right in the middle of it, but sometimes gut feel will burn you because you filter what you’re experiencing through existing expectations. Thus the need for metrics – so…
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    Guy Kawasaki

  • The Official Guy Kawasaki Father’s Day Gift List

    Guy Kawasaki
    8 Jun 2015 | 8:21 am
    A good Father’s Day gift embodies two qualities: insight into the male psyche and the appearance of a careful decision. Cost is hardly a factor at all. Because you only have six days left to shop, here’s a list of ten items for most modern dads. Anker USB charger. Wall or desktop $25.99. A dad’s credo is ABC: always be charging. These multi-port wall chargers enable dad to take care of his phone, tablet, and camera. You might want to buy him two for family vacations when all the other members of the family need a way to charge their devices too. Lumsing High Capacity 10,400 mAh…
  • Startups: How to Do a Pre-Mortem (and Prevent a Post-Mortem)

    Guy Kawasaki
    20 May 2015 | 9:42 am
    Doctors conduct postmortems to figure why people died. They do this to solve a crime, prevent the death of others, and satisfy curiosity. However, once somebody dies, it’s too late to help him. Entrepreneurs and their investors also often analyze why a product, service, or company died—especially if it’s someone else’s company. And, as in the case of dead people, a postmortem is too late to do much good for a defunct product, service, or company. Enter the concept of premortems, coined by Gary Klein, chief scientist of Klein Associates, and author of Sources of Power: How People Make…
  • Photos from the May 2015 Maker Faire in San Mateo California

    Guy Kawasaki
    18 May 2015 | 2:27 pm
    The post Photos from the May 2015 Maker Faire in San Mateo California appeared first on Guy Kawasaki.
  • The Art of the Panel

    Guy Kawasaki
    11 May 2015 | 8:50 am
    At any conference, there are ten times more panelists than there are keynote speakers, so the odds are higher that you’re on a panel than giving a keynote speech. Therefore, rocking a panel is an important skill for evangelists, too. A panel looks easy. There are four or five other people on it, and it lasts only sixty minutes. How hard could it be? Herein lies the problem: because everyone thinks a panel is short and easy, no one prepares for it. In reality, a panel is harder than an individual speech because you cannot control a panel like your own keynote speech, and you get much less…
  • Must Do: Intern Like a Rock Star

    Guy Kawasaki
    5 May 2015 | 6:00 am
    This is a reprint from Leave Your Mark: Land Your Dream Job. Kill it in Your Career. Rock Social Media. By Aliza Licht. I’m publishing it because many students are about to begin their summer internships, and I want them to have the most valuable experience possible.   When you enter a real work environment for the first time, especially as a college student starting an internship, remember why you want to be there: First and foremost, to learn real marketable skills that can enhance your resumé and to secure a strong referral from your supervisor. You do not go about getting these…
 
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    Neuromarketing

  • Your Brain on Porsche: Neuro-Nonsense

    Roger Dooley
    29 Jun 2015 | 6:11 am
    The last few months have been mostly good news for neuromarketers. From major university research to corporate investment, credibility is on the rise. But, completely dismissing the sketchy science perception won’t be possible as long as people use and abuse [...]
  • Sales Intuition: How to Use It and Improve It

    Roger Dooley
    24 Jun 2015 | 9:52 am
    Sales intuition can be a powerful tool, according to a recent study. Salespeople who acted on intuition outperformed those who over-thought the process. I explain the research and give ways to improve intuition.
  • The Neuromarketing Train in Barcelona

    Roger Dooley
    17 Jun 2015 | 6:09 am
    It's likely a worldwide first: mass transit ads for a masters degree in neuromarketing program at the Autonomous University of Barcelona.
  • Dark Patterns: How Even Savvy Users Get Tricked

    Roger Dooley
    15 Jun 2015 | 6:10 am
    Can user experience design get too tricky or even unethical? Here are illustrations of sneaky techniques used by LinkedIn and others.
  • Should You Put the Price First or Last?

    Roger Dooley
    11 Jun 2015 | 6:44 am
    Should you lead with the price? Or wait? Harvard and Stanford researchers used fMRI brain scans to find the answer to this common question.
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    Influential Marketing

  • How Amazon Might Accidentally Kill Creativity

    Rohit
    23 Jun 2015 | 1:51 pm
    I rely on books. As an author of five books, I believe in the power of them and as a trend curator and University Professor I consume many of them. I buy several new non-fiction books a week and often invest my time and attention in reading them and learning from them. What I don’t do is read most of them cover to cover. Yet some of the most lasting ideas that I get from books come from reading them in bursts. I consume books and ideas the same way travelers consume frequent flier miles – as momentary rewards to be redeemed at a later date. Books can share powerful ideas that…
  • How Reverse Retail Is Changing The Way We Buy

    Rohit
    16 Jun 2015 | 5:44 am
    About two years ago, there was a single word that could strike fear into the heart of any retail brand executive – “showrooming.” The term popularized the increasingly common shopping behaviour from consumers of going into a physical store to try out and test a product before going online (often to an ecommerce only retailer like Amazon) and completing their purpose. Was showrooming going to destroy the retail business? This was one of the main questions speakers tackled at the National Retail Federation’s annual Expo event early that year. And the research didn’t…
  • A Short And Hopeful History Of Social Media

    Rohit
    9 Jun 2015 | 1:23 am
    Social media has always been the home of meaningless indignation. What do you do when you’re angry about something no one else cares about? Share it on social media. So as we started to each find our own voices on a platform that could reach micro-audiences, the easy thing to do was to use it as a place for venting. Flight delays, rude waiters, critiquing the latest episode of our favorite TV show were all common topics. No one really cared, but that was ok because hardly anyone was really paying attention anyway. After all, the point of venting is usually inherently selfish to make…
  • 5 Lessons From Shockingly Honest Marketing Campaigns

    Rohit
    28 Apr 2015 | 7:43 am
    Robert Townsend is one of the most underappreciated leaders in history. He is not a household business name like Steve Jobs or Jack Welch. He didn’t lead an organization into making products to change the world. In fact, many of the employees that now work at the company he once led have probably never even heard his name. Yet he was responsible for one of the boldest and most enduring marketing campaigns and business strategies of the 21st Century. In a world where brands seem to change marketing taglines and missions every 24 months, Townsend was a trailblazer. In 1970, well before…
  • Is Your Consumer Experience Is Full Of Jitneys?

    Rohit
    10 Apr 2015 | 6:14 am
    Imagine you are on your way to JFK airport in New York to take a short flight from NY to Chicago. Once you make it through security, you walk to the end and encounter a sign inviting you to take something called a “JFK Jitney” to your gate. At the bottom of the escalator, you discover that this “jitney” is actually a shuttle bus designed to take passengers from one terminal to the next. It is safe to say I travel often enough to describe myself as a professional traveler, so confusing signs like this rarely slow me down. Navigating security lines has become routine…
 
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    Culture-Buzz

  • Domain name and privacy

    stevegobin
    26 Jun 2015 | 12:24 am
      When you register a domain name, your domain name provider requests you to provide some personal data such as your address, phone number and e-mail address.  Your provider on his side has to include some of these data in a publicly accessible database commonly called “Whois”.  This database is intended to allow anyone to find the registrant of any domain name in order to contact that registrant if necessary. The type of information that has to be included in the Whois database and that is hence publicly available varies between the domain name extensions.  Some extension…
  • Google Pigeon: local SEO is changing. Are you ready for the adjustments?

    mmauchoffe
    26 Jun 2015 | 12:09 am
    Google Pigeon is an update of Google’s algorithm, which aims to improve the way local search data is processed. Launched in the USA a year ago, this update was also launched in France and internationally at the beginning of June. Let’s have a look at the impact that this evolution will have on your local searches… What are the changes? Not so long ago, it was not uncommon to be presented with seven Google Maps results when searching for a “plumber in Lille”, as shown in the example below (from google.fr).   Here are the Googlesearch results we were used to; the launch of Google…
  • Awaken your inner child with Disney

    mmauchoffe
    26 Feb 2015 | 1:40 am
    You may be one of the 70 million people who, as of last week, saw Disney’s latest video campaign ‘Disney Characters Surprise Shoppers’. In a shopping Mall, the shadows of passing shoppers were transformed into the silhouettes of Disney characters. In front of the magic shop “Umbra Penumbra” (which was installed by Disney), Goofy, Mickey, Buzz Lightyear, Anna, and a number of other characters followed one another in succession, to the great joy of everyone present. These indisputably magical moments, that immediately awakened our inner child, were written about in numerous…
  • Domain Names: A Bit of History

    stevegobin
    18 Sep 2014 | 9:10 am
    If you connect a machine such as a computer, a smartphone, a printer and even a television or a game console, an id number is allocated to that machine. That number is called an IP address, which consists in either 4 numbers separated by “.” signs (e.g. 89.185.56.21) or, since more recently, in some hexadecimal numbers separated by “:” signs (e.g. 2001:610:240:22::c100:68b). However memorising such numbers is not a convenient exercise. For example, 89.185.56.21 is more difficult to remember than www.vanksen.com while www.vanksen.com is more appropriate as part of a marketing strategy.
  • Your Domain Name: Which Extension?

    stevegobin
    20 Aug 2014 | 1:44 am
    Besides .com and .uk there currently exist more than 650 domain name extensions and this number will keep increasing for the next months and years. So many extensions give professional and individual registrants a larger choice but may also create some confusion. Let’s try to understand how these extensions work. gTLDs et ccTLDs There are basically 2 categories of extensions: ccTLDs (country code top level domains) and gTLDs (generic top level domains). It was until recently very easy to distinguish both categories as indeed ccTLDs consisted in 2 characters (corresponding to each…
 
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    AdPulp

  • Hot Dog, It’s Time To Grill

    David Burn
    3 Jul 2015 | 4:37 pm
    It’s July 4th weekend. I’d like to focus on hot dogs for a minute. Hebrew National (owned by ConAgra) is a brand of dogs I like to eat. Because the dogs are Kosher, the brand has a built-in story, but sadly none of that comes through it in the following spot. Instead, we have an […] The post Hot Dog, It’s Time To Grill appeared first on AdPulp.
  • Legal Sea Foods Converts The Masses To Pescatarianism

    David Burn
    1 Jul 2015 | 11:46 am
    Legal Sea Foods is a Boston-based restaurant with 34 East Coast locations. You might say the chain has a religious following, thanks in part to the advertising its agency DeVito/Verdi makes. Advertising that gets right to the point like this… Pretty convincing, isn’t it? The campaign positions Pescatarianism as an impressive and perhaps more appealing […] The post Legal Sea Foods Converts The Masses To Pescatarianism appeared first on AdPulp.
  • Eat Like A Shark. #JAWSomeJerky

    David Burn
    30 Jun 2015 | 9:00 am
    Discovery Channel’s annual programming event, Shark Week, begins Sunday July 5th. Oberto All Natural Beef Jerky is ready. To prepare for the big fish, Oberto’s CEO Tom Hernquist and marketing director Mike Ginal flew from their headquarters in Kent, Washington to South Africa, where they had the chance to live test a new product idea […] The post Eat Like A Shark. #JAWSomeJerky appeared first on AdPulp.
  • Ten Essential Business Tools In 2015

    Marcus Anderson
    29 Jun 2015 | 11:40 am
    2015 brings new challenges for business and new demands for more sophisticated accounting for small business. Information Technology has advanced, the healthcare reform law in the United States moves into penalty and tax credit stages, and a new generation of online financing and business lending has grown to take center stage. The trends in increased […] The post Ten Essential Business Tools In 2015 appeared first on AdPulp.
  • Just In Time for the 4th, Tillamook Claims “American Cheese” Is Un-American

    David Burn
    26 Jun 2015 | 2:29 pm
    Tillamook is a quiet town of dairy farmers near the Oregon coast. Or it was, before ad agency 72andsunny in Los Angeles won creative duties on the local farmer’s co-op. Now, Tillamook (the dairy) is asking Americans to revolt against inferior cheese-like products by signing a White House petition asking for the removal of America’s […] The post Just In Time for the 4th, Tillamook Claims “American Cheese” Is Un-American appeared first on AdPulp.
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    Marketing Darwinism

  • 4 Stages of a Thought Leadership Maturity Model

    Paul Dunay
    1 Jul 2015 | 11:20 am
    Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more. What came out is quite interesting for any company looking to take their thought leadership program to the next level. Here are a few points I pulled out to highlight for you that can help you make the case internally: 79% of would-be buyers say thought leadership is important to critical to determining which providers they want to learn more…
  • Interview with Dave Chaffey of Smart Insights

    Paul Dunay
    17 Jun 2015 | 11:23 am
    This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. The following is an excerpt from our discussion, I hope you enjoy it. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year? I think…
  • Integrating Listening Into Your Platform for ROI

    Paul Dunay
    10 Jun 2015 | 11:00 am
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. This webinar was sponsored by Synthesio and featured Brian Melinat (@brianmelinat) Director of Marketing Analytics within Dell, Kristine Vick (@kristinevick) Principal in the Digital and Content team at SAS, and Ben Lapidus (@benlapidus) Senior Sales Engineer at Synthesio. We discussed nine ways companies have found to connect social media to revenue and ROI. Here are nine ways to connect…
  • Connecting Your Enterprise: Collaboration at Scale

    Paul Dunay
    1 Jun 2015 | 12:08 pm
    Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Connecting Your Enterprise: Collaboration at Scale. This webinar was sponsored by Tracx and featured Nolan Carleton (@ParsleyCarleton) Lead Consultant Program Execution at AT&T, DeShelia Spann (@DeSheliaSpann) Digital Marketing Strategist at Eaton and Danielle Gerson (@tracx) solutions engineer at Tracx. We discussed how to setup an environment that cultivates growth and scale in social media. Here are three of the key takeaways: Start Silo Busting – Most…
  • The State of Digital Marketing 2015

    Paul Dunay
    27 May 2015 | 11:04 am
    With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. So I’d like to offer you some statistics I found eye-opening from a recent report published by Smart Insights: One half (50%) of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing. Nearly 60% of peoples’ time is now devoted to digital marketing activities, showing the importance of skills development in this area. The point-counterpoint is…
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    Adeevee.com your daily feed

  • Pampers Wipes: Pooface

    3 Jul 2015 | 1:13 am
    FilmPampersThis brilliant Pampers ad captures babies making doody in HD and glorious slow-motion. They are facial expressions anyone who has cared for a baby will instantly recognize. That faraway look and involuntary frowning (among other things) indicate that a serious diaper change is due. Pampers's (Procter & Gamble-owned babycare brand) new spot features the facial contortions of 10 babies while they are pooping: the 75-second spot, created by agency Saatchi & Saatchi London, is set to Strauss’ Thus Spake Zarathustra. The rousing track was used in Stanley…
  • Emirates NBD Life Insurance Plans: When you’re not around…

    2 Jul 2015 | 1:14 pm
    Media, Outdoor, Film, Promo, Direct MarketingEmirates NBDTo make people realize the importance of life insurance and hence, provide them with its Life Insurance solutions, Emirates NBD - a leading bank in the Middle East - made people stop and think about life when they were not around. And because we want to be around our loved ones all the time, people (the participants and the audience) were then encouraged to let the feeling of having their love and support live on with the ones who matter, by signing up for life insurance. The integrated campaign (with other direct and owned media…
  • YouTube: Watch for Nepal

    2 Jul 2015 | 10:36 am
    Media, OnlineYoutubeA viewer can now contribute to charity by simply donating his time. Watch to Donate can become the quickest solution for any country in need of immediate support.Advertising School:Miami Ad School, Mumbai, IndiaArt Director:Sonica BaptistCopywriter:Himanish AsharTutor:Manasvi Abrol, Raj Deepak Das
  • Graubunden Tourism: The Great Escape

    2 Jul 2015 | 9:34 am
    MediaGraubünden TourismAdvertising Agency:Jung Von Matt/Limmat, Zurich, Switzerland
  • We Save Lives: Don't smoke up and drive

    2 Jul 2015 | 2:17 am
    PrintWe Save LivesDon't smoke up and drive.Advertising Agency:Bravo/Y&R, Miami, USAChief Creative Director:Claudio LimaArt Director:Gabriel JardimIllustrator:Gabriel JardimCopywriter:Claudio Lima
 
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    HBR Blog Network - Harvard Business Review » Scott Anthony

  • What the Media Industry Can Teach Us About Digital Business Models

    Scott Anthony
    10 Jun 2015 | 11:33 am
    Four recommendations for leaders facing disruption.
  • How Singapore Became an Entrepreneurial Hub

    Scott Anthony
    27 Feb 2015 | 12:36 pm
    Things are heating up in the former “Singa-bore.”
  • The Chief Innovation Officer’s 100-Day Plan

    Scott Anthony
    17 Sep 2014 | 10:00 am
    Congratulations! Your energy and track record of successfully launching high-impact initiatives scored you a plum role heading up innovation. Expectations are high, but some skeptics in the organization feel that innovation is an overhyped buzzword that doesn’t justify being a separate function. So, what can you do in your first 100 days to set things off on the right track? Over the past decade we’ve helped dozens of leaders through their first 100 days. Based on our experience, augmented by in-depth interviews with a few of the most seasoned practitioners with which we have worked, we…
  • How to Market Test a New Idea

    Scott Anthony
    3 Sep 2014 | 5:00 am
    “So,” the executive sponsor of the new growth effort said. “What do we do now?” It was the end of a meeting reviewing progress on a promising initiative to bring a new health service to apartment dwellers in crowded, emerging-market cities. A significant portion of customers who had been shown a brochure describing the service had expressed interest in it. But would they actually buy it?  To find out, the company decided to test market the service in three roughly comparable apartment complexes over a 90-day period. Before the test began, team members working on the idea had built a…
  • Why Would Amazon Want to Sell a Mobile Phone?

    Scott Anthony
    16 Jun 2014 | 12:06 pm
    If you believe the rumors, Amazon.com is going to enter the mobile phone business this week, with most pundits guessing that a mysterious video suggest that it will release a phone with novel 3-D viewing capabilities. There are obvious reasons for Amazon to be eying the category. The mobile phone industry is massive, with close to 2 billion devices shipped annually and total spending on wireless-related services of more than $1.6 trillion across the world. As mobile devices increasingly serve as the center of the consumer’s world, their importance to a range of companies is increasing. What…
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    Conversation Agent - Valeria Maltoni

  • Innovation and Execution in 45 Quotes

    Valeria Maltoni
    30 Jun 2015 | 2:40 am
    Innovation is not just about coming up with new ideas -- we do have a fair number in circulation. Execution can be innovative, we see it all the time. Yet, many consider innovation sexy and execution... well, it is work isn't it? I was also thinking about what having a spirit of inquiry means to me. Given my lifelong pursuit of good questions -- mostly why questions -- I thought I would share with you a few nuggets I came across and saved from books and other readings that talk about execution and innovation to inspire us to lead with questions. 1. “Advocates of knowledge management as the…
  • How to Become a Confident, Independent, and Wise Decision-Maker

    Valeria Maltoni
    29 Jun 2015 | 2:40 am
    A couple of years back I participated in a three-day experience with a psychologist trained in deconstructing and helping re-construct group dynamics who teaches at Wharton. With me were a diverse group of eleven peers anywhere from business development to creative direction, client services, analytics, project management, user experience design, and content strategy. The experience made a strong impression on me and created a bond that only deep neglect and indifference will be able to sever. I felt the most beneficial aspects of the experience were the awakening of self-awareness,…
  • Four Ideas for Writing More, and Better

    Valeria Maltoni
    26 Jun 2015 | 2:40 am
    In On Writing. A Memoir of the Craft Stephen King says “If you want to be a writer, you must do two things above all others: read a lot and write a lot. There's no way around these two things that I'm aware of, no shortcut.”  We may not want to become full time writers, however more and more of our work product relies on the ability to write well. I have a secret reserve of good writers I turn to for inspiration. When I get stuck and what used to come easy and flow right out of me and onto the screen takes hours of effort to squeeze into something that makes sense, I use one of several…
  • Winning at Business and Life by Breaking Rules that Don’t Exist

    Valeria Maltoni
    25 Jun 2015 | 2:40 am
    One thing Nicolas Tesla, Richard Branson,Tony Stark, and all great titans of industry have in common is this: they were able to identify rules that don’t exist and had the courage to break them, says Jason Kotecki in Penguins Can't Fly: +39 Other Rules That Don't Exist: History is filled with examples of those who profited greatly by dispensing with so-called “rules”: @henryford: Thou shalt manufacture thy goods one at a time. #notarule. @waltdisney: Audiences shalt not sit though a feature-length animated movie. #notarule @browniewise: House parties are no place for selling.
  • Bill Murray on the Importance of Commitment to Living an Engaged Life

    Valeria Maltoni
    24 Jun 2015 | 2:40 am
    For Esquire magazine Bill Murray talks about inaccessibility, the importance of freedom, commitment, and fatherhood. With so much semi-processed content in the name of media consumption, Murray's choice of living an engaged life by saying “no” to certain superficial things -- like unfiltered access -- and saying yes to deeper ones -- like commitment to his craft -- is remarkable. His is a good example of being present and showing respect through work. On choices: “I think we're all sort of imprisoned by — or at least bound to — the choices we make, and I think everyone in the acting…
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    Stokefire - Branding & Advertising

  • Why America Doesn’t Prevent Natural Disasters

    Tate Linden
    10 Jun 2015 | 12:02 pm
    Posted by: Tate Linden If you watch the news you’re familiar with natural disasters. But – perhaps because it’s not a sexy topic – you might not know that most of the consequences can be prevented or mitigated. No, we can’t prevent an earthquake, un-burn a wildfire, or stop a hurricane in its tracks, but we can engineer buildings and structures capable of withstanding these forces when they happen. It’s entirely within the government’s rights to mandate not only that government projects be built to prevent such disaster, but that private residences and…
  • Unexpected Surprise

    Lindsay Benson Garrett
    4 May 2015 | 8:00 am
    We’ve just learned that some of our client work featured in the Cougar paper company promotional book, Share on Cougar. The identity kit for Leadership Ascent will be on display at HOW Design Live this year in Cougar’s Live Blueline Gallery, in booth 511. If you’re lucky enough to attend this year, please stop by and say hello for us! About the identity kit A lifelong mountaineer, the founder (a recent escapee from the world of Fortune 500® client-side leadership training) looked to blend his thus far distinct passions for corporate leadership and adventuring into a single…
  • TEDx Herndon Recap

    Lindsay Benson Garrett
    9 Apr 2015 | 12:51 pm
    On March 14th (Pi Day), people gathered in the Industrial Strength Theater in Herndon, VA to have their minds stuffed with new ideas and stretched by different perspectives. The theater had an intimate black box style, allowing for interaction with the invite-only audience.  Sixteen speakers and performers covered a wide swath of topics ranging from green architecture futures to modern dance duets to the value of unhappiness. The talk about how to use unhappiness as an incredible tool was delivered by none other than our President & Chief Strategic Consultant, Tate Linden. You may ask…
  • The Power of Unhappiness at TEDx

    Lindsay Benson Garrett
    12 Mar 2015 | 7:32 am
    Our nation’s founding fathers may have been inspired by unhappiness – they wrote it into Declaration of Independence. Seriously. Don’t remember it? Right after “Life, Liberty”… we have “and the PURSUIT of happiness.” See what they did there? We get life and liberty from our first breath, but if we want to be happy? We gotta buy some sneakers, a nice track suit, and then try to chase down happiness.  Don’t like exercise? Prepare to be disappointed. And even if you do like it, you’re still screwed, because the moment you stop pursuing and start having……
  • Super Bowl Reactions – 2015

    Lindsay Benson Garrett
    2 Feb 2015 | 10:28 am
    The New England Patriots beat the Seattle Seahawks in an exciting game this Super Bowl Sunday with a score of 28-24. Woohoo. All we cared about were the ads though. Apparently 2015 is the year of dad love and screaming goats. We captured the reactions from the peanut gallery for you – below are some of the quotes heard ‘round the chip bowl. Dove Men+Care – “Real Strength” Nissan – “With Dad” Toyota – “To Be A Dad”
 
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    IDA Concpts

  • Where to Find Affordable Apple Parts and Accessories

    Damian Davila
    26 Jun 2015 | 6:36 pm
    Do you own an iPad, MacBook or iPhone? Are you searching for high quality Apple parts? You can easily buy them from Apple’s retail stores. However, there’s one catch – their prices are sky high. The hefty price tags often put off buyers because it does not cost much to make any of these accessories. Still, Apple sells them at high prices and makes a killing. But you don’t have to be a victim of this daylight robbery. If you are willing to shop around, it is possible to buy screen protectors, power cords, batteries, cases, logic boards, and additional memory for your Apple…
  • 5 Ways to Create a Happy Office Culture

    Damian Davila
    22 Jun 2015 | 4:48 pm
    When your office has a happy culture, you are more likely to attract and keep top quality employees. As an employer, it’s important to focus on your staff members’ wellbeing, not just on profits or the appearance of your building and decor. You can have the best looking office in the world, and it won’t do a thing if you do not respect your employees. Having a joyful workforce, however, will improve the health and wealth of your company. To up the good vibes at your organization, follow these five tips. 1. Give them positive feedback whenever possible. Notice all the great work your…
  • 6 Tips to Improve Your Business Writing

    Damian Davila
    29 May 2015 | 11:54 am
    Thanks to email, people in business has to write intelligently every now and then. Unfortunately, that doesn’t automatically mean that everyone knows the ins and outs of proper business writing. Follow these six tips to instantly get better at crafting emails and other types of business copy. 1. Clarity is the top priority in business writing. A lot of the time, successful people want to use “big” words because they think it makes them sound smart. In truth, though, this makes the message less clear and it can make the professional seem like they’re trying too hard. Professionals,…
  • 5 Ways to Market Yourself as a Professional Online

    Damian Davila
    18 May 2015 | 4:43 pm
    Due to the nature of the Internet, people are able to network across great distances in order to create greater opportunities for themselves. The saying of, “it’s not what you know, but who you know” has never been more accurate thanks to digital communications. There are many ways you can market yourself as a professional online, which can lead to careers and connections you may never have thought possible. 1. Blogging One of the most popular methods for sharing knowledge and skills is blogging. By connecting your name to various posts and signing up for services such as…
  • Three Simple Strategies To Make Your Business A Money Magnet

    Damian Davila
    6 May 2015 | 12:36 pm
    These days, many business owners are looking for clear, effective strategies that they can implement to increase their conversion rates. If this is what you’re attempting to find, note that there are a plethora of solutions available for you. To get started in making your business a money magnet, be sure to implement the following three success strategies. 1. Start Networking Networking is an effective way to start generating revenue for your company. The process can work in a plethora of advantageous ways. In one scenario, networking can help you connect with a prospective client who…
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    AgencySpy Feed

  • Friday Odds and Ends

    Erik Oster
    3 Jul 2015 | 12:46 pm
    -101 launched “Boo Tang Enhancer” for Tango (video above). -Digiday introduces “the social media star class of 2015.” -The Drum’s Women in Marketing research found that 60 percent of female marketers have experienced workplace sexism. -Barton F. Graf wants people to know “We can be serious, too.” -Nestlé hired former Amazon director of consumables Sebastien Szczepaniak as its head of ecommerce. -TechCrunch explores the “serious revolt” going on at Reddit right now. -Adweek explains “Why Facebook’s Suggested Video Deal Looks…
  • Special K Drops Leo Burnett for JWT in the U.S.

    Erik Oster
    3 Jul 2015 | 10:59 am
    Kellogg is handing over U.S. creative duties for its Special K brand from Leo Burnett to JWT, AdAge reports. Pointing to an internal memo obtained by the publication, it reports that Leo Burnett will retain creative duties in Europe and Canada. JWT, meanwhile, will handle creative duties in Latin America. Leo Burnett has served as Kellogg’s lead agency for around 65 years, and will continue in that role, including working on breakfast brands like toaster pastry staple brand Pop-Tarts and cereal brand Frosted Flakes. The loss is a sizable one for the agency, as Kellogg spent $120 million…
  • Doner Cleans Up for Neato

    Erik Oster
    3 Jul 2015 | 10:27 am
    Doner launched a new campaign for Neato, taking a humorous approach with a series of five 30-second spots for the robotics company (and Roomba competitor). In “Card,” featured above, an elderly woman is happy to receive a card from her grandson Kyle. That is, until she opens the envelope and glitter spills out everywhere. The spot ends with the grandmother about to let out a loud expletive and Neato taking care of the mess. Each of the spots ends with the message “Meet Neato, the smartest, most powerful robot vacuum” and the tagline “Neato Knows,” which is…
  • Mcgarrybowen Targets Foodies for Triscuit

    Erik Oster
    3 Jul 2015 | 9:14 am
    Mcgarrybowen Chicago teamed up with five small food companies in its “Makers of More” campaign for Triscuit, which celebrates craft and simplicity. Five spots highlight The Jam Stand (featured above), Savannah Bee Company, McClure’s Pickles, Olympia Provisions and Wondermade. In each of the ads, the entrepreneurs behind the companies share their story, a product they claim was created with Triscuit in mind and share a tasty recipe created using a Triscuit cracker as its base. The approach makes a lot of sense, as each of the company’s products share Triscuit’s…
  • 72andSunny Changes Things Up for Carl’s Jr.

    Erik Oster
    3 Jul 2015 | 7:57 am
    Following a seemingly endless stream of ads following the supermodel in skimpy outfit formula, including its recent “The Most American Thing Ever,” 72andSunny changes things up with two new ads for Carl’s Jr promoting the chain’s Ding Dong Ice Cream Sandwich (made with the Hostess treat) and Grilled Pork Chop Biscuit. “Steam” (featured above) shows the makings of the chain’s new breakfast sandwich. Filmed in an actual Carl’s Jr. location, with a biscuit-making employee the spot shows the doughy origins and steamy, crunchy finished product.
 
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    Superhype

  • Three Lessons I Have Learned from Jim Morrison

    ddeal
    3 Jul 2015 | 3:55 pm
    Thirty four years ago today, I visited Jim Morrison’s grave at Père Lachaise Cemetery to honor his memory on the tenth anniversary of his death. The moment sealed my lifetime interest in the Doors and especially Jim Morrison. But aside from providing the soundtrack to my life and fascinating me with his songwriting, has Jim Morrison really had an impact on how I live and work? Yes. Here are three lessons I have learned from the lizard king, which I apply today: 1. Take Risks Morrison famously challenged us to break on through to the other side. He constantly challenged himself, too, in…
  • Welcome to a New Era of Convenience Shopping

    ddeal
    29 Jun 2015 | 10:49 am
    Buy buttons are taking convenience shopping to a whole new level. In recent weeks, Instagram and Pinterest announced new buy button features that make it easy for consumers to purchase goods and services directly from their apps. Facebook, which began testing shoppable ads in 2014, announced an expansion of its program. Google confirmed that the search giant is developing a buy button so that shoppers can make purchases directly from Google ads. Why the interest? In a word: mobile. It’s easy to see why these digital brands are instituting buy buttons. In the United States, online…
  • “Sticky Fingers”: How an Album Cover Defined the Stones

    ddeal
    10 Jun 2015 | 5:13 am
    Some album covers are memorable because they perfectly express an artist’s image (or brand, if you will) as well as music. Such is the case with Sticky Fingers, the 11th American studio album of the Rolling Stones. Sticky Fingers, newly re-issued to celebrate its 44th anniversary, created controversy in 1971 for its Andy Warhol designed close-up of a man’s crotch, featuring with a functional zipper that dared the listener, “Go ahead, unzip me.” More than four decades later, the cover for Sticky Fingers expresses the Stones at its best: salacious, impossible to ignore,…
  • Apple and Disney Launch and Learn with Wearables

    ddeal
    17 May 2015 | 6:16 am
    Apple has some work to do with the Apple Watch. Early adopters are criticizing the new wearable for a host of problems, including limited battery life. In other words, development is progressing on schedule. Apple is breaking into a nascent market with an imperfect product just as another huge brand, Disney, did two years ago with the launch of the MagicBand wearable that manages most facets of a guest stay at Walt Disney World. Disney faced criticisms for a new device, addressed them, and is seeing strong uptake two years later. Apple will, too. The biggest challenge Apple faces is investor…
  • How SIM Partners and Vibes Are Changing Local Marketing

    ddeal
    13 May 2015 | 3:43 pm
    Let’s pretend for a moment that you are in Manhattan on a business trip. Just before an important meeting, you spill coffee all over your shirt. You’re too far away from your hotel to grab another one. You pull out your mobile phone and Google “shirts near me.” Lo and behold, a clothing store a few blocks away not only shows up in your search results, but the store displays an offer for 10 percent off your next purchase, with the transaction made easy via your mobile wallet. Do you think you just might be tempted to accept the offer? SIM Partners (a client) and Vibes…
 
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    Tom Peters

  • Top 50 Social Employee Advocacy Leaders

    Cathy Mosca
    23 Jun 2015 | 3:55 am
    Tom is proud to be included among the honorees on this list: The Top 50 Social Employee Advocacy Leaders (SEAL) on Twitter. We think it's a great accomplishment for a thinker born before the baby boomers to be in the forefront of an issue born with the Millennials. The post Top 50 Social Employee Advocacy Leaders appeared first on Tom Peters.
  • The 15-Second “Pep talk”(And more)

    Tom Peters
    17 Jun 2015 | 1:33 pm
    Summary to a colleague of my recent 15-minute speech ("pep talk"): Don't worry about '21st century leadership' (my assigned topic). If you are just decent to people, listen instead of talk, respect and encourage them, are religious about 'managing by wandering around,' most things will work out. And I said that, in the end, taking […] The post The 15-Second “Pep talk”(And more) appeared first on Tom Peters.
  • Hong Kong World Biz Forum 2015

    Cathy Mosca
    2 Jun 2015 | 6:13 am
    Tom continues his round-the-world travels, speaking today at the World Business Forum 2015 in Hong Kong. It's the first time the event has visited that location. Hong Kong World Business Forum 2015 | Hong Kong WBF, Long Version The post Hong Kong World Biz Forum 2015 appeared first on Tom Peters.
  • Sydney World Business Forum

    Cathy Mosca
    28 May 2015 | 12:00 am
    Tom's halfway around the world from home once again. In Sydney, he's one of the speakers at the World Business Forum 2015, along with movie director Oliver Stone, former Fed chairman Ben Bernanke, and other excellent company. Presentations: Sydney, World Business Forum 2015 | Sydney, WBF, Long Version The post Sydney World Business Forum appeared first on Tom Peters.
  • HOW Chicago and a Cool Friend

    Cathy Mosca
    19 May 2015 | 7:58 am
    Tom bumped into a Cool Friend at the HOW Design Conference in Chicago. Not surprisingly, John Maeda was among the speakers, and he and Tom got a chance to have a bit of conversation. We interviewed Maeda in 2006, when he was part of the Simplicity Consortium at the MIT Media Lab. From there he […] The post HOW Chicago and a Cool Friend appeared first on Tom Peters.
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    Brand New

  • Linked: More on TN

    Armin
    2 Jul 2015 | 4:39 am
    [If you can not see a video here view this post on Brand New] Link The leather-sports-coat-wearing Chris Butler (aka Tennessee Watchdog) continues his crusade against the new state logo by acquiring a video presentation that shows some of the thinking behind the logo from the design team, which he dismisses as a "blend of science, art — and self-congratulation."
  • Noted:

    Armin
    2 Jul 2015 | 4:33 am
    Where were you the Night of… (Launched 1997, part of the UKTV network) "Alibi is TV's home of crime drama, promising the best selection from the genre. It premieres hit US series like Castle, Body of Proof and Rizzoli & Isles and brand new US shows, including Reckless and Crossing Lines. The channel also features some of Britain's best-known TV detectives such as Sherlock, Inspector George Gently and Luther and welcomes BBC hit, Death in Paradise. Old favourites glitter the schedule including Dalziel & Pascoe, Diagnosis Murder and Miss Marple. The crime scene teams of Silent…
  • Reviewed: New Logo, Identity, and Uniforms for University of Tennessee Athletics by Nike

    Armin
    2 Jul 2015 | 4:02 am
    T Minus Ten (Other Logos) The Tennessee Volunteers (Vols for short) are the NCAA teams at the University of Tennessee in Knoxville, TN, competing in 18 different sports. The name comes from Tennessee's nickname, "The Volunteer State", earned during the War of 1812 because of the prominent role played by volunteer soldiers. The Vols have won 23 national team championships, most notably in men's football and women's basketball, where the "Lady Vols" have won 8 titles. Since 1997, the Vols have had a uniform deal with Adidas, which ended on June 30 of this year and, without missing a beat,…
  • Linked: "Alphabet Logo"

    Armin
    1 Jul 2015 | 4:47 am
    Link Alphabet Logo by Counter-Print features over 500 logos designed from letters of the alphabet. Looks nice.
  • Noted: New Logo for Choice Hotels

    Armin
    1 Jul 2015 | 4:42 am
    Make Better Choices (Est. 1939) "Choice Hotels International, Inc (NYSE: CHH) is one of the world's largest lodging companies. With more than 6,300 hotels franchised in 35 countries and territories, we represent more than 500,000 rooms around the globe. As of December 31, 2014, 603 hotels were in our development pipeline. Our company's Ascend Hotel Collection, Cambria hotels & suites, Comfort Inn, Comfort Suites, Sleep Inn, Quality, Clarion, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands provide a spectrum of lodging choices to meet our guests' needs.
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    Drew's Marketing Minute

  • Are you minding your packaging?

    Drew McLellan
    21 Jun 2015 | 12:34 pm
    The smartest brands know that having an awesome product/service is important but how you present that awesome product or service matters too.  Yes, it probably costs more. And yes, it means you have to keep upping your game. So there’s risk and cost in making that choice. But it’s what separates the premium brands from their competitors. Here are two of the world’s best brands and example of how seriously they take the simple presentation of their product.  Check out how Disney presents their MagicBands and Apple is sending out its new Apple Watch. This is how Disney mails…
  • If they don’t care, are you even there?

    Drew McLellan
    18 Jun 2015 | 8:27 am
    Two pieces of white paper with the word invisible turned into visible Your creative needs to be creative.  No doubt about that.  But sadly, many people think that’s enough. I received an email from a college student, asking if he could interview me. Two of his questions in particular caught my attention because they put the spotlight on a dangerous mistake that many seasoned marketers make. It all revolves around the idea that marketing needs to be wacky or groundbreaking with the end goal being that it’s memorable. I can think of a lot of crazy, funny and touching marketing tactics…
  • No one likes you

    Drew McLellan
    9 Jun 2015 | 6:11 am
    Like millions of businesses around the world, at some point in time, you decided to hop on the Facebook train.  You created a presence with either enthusiasm or distain (seems everyone starts at one end of the spectrum or the other) and posted your first update. Since then, things have been a little stagnant.  The fans didn’t come pouring in the way you hoped (or expected) and as a result, your enthusiasm and activity level have waned. Ready to fire back up?  First, let’s diagnose why your Facebook fans have been a bit lackadaisical.  Or worse. You set up the wrong kind of presence: …
  • Becoming a marketing master

    Drew McLellan
    2 Jun 2015 | 6:19 am
    You don’t have to be a good writer or have a mind for marketing to set a goal of becoming a marketing master. You just have to be willing to do the hard work of learning how to do it and practicing it regularly. There’s a huge body of research that has studied how people who are at the top of their game got there. Many people assume these superstars had a wealth of natural talent that gave them a huge advantage over the others in their field. But even when you look at remarkable performers like Tiger Woods or Warren Buffet, it’s not true. We’ve all heard the story of how Tiger started…
  • Who shouldn’t you serve?

    Drew McLellan
    18 May 2015 | 6:42 am
    Who shouldn’t you serve? I have often said that the power of a good brand is not only does it attract your sweet spot customers but it repels the wrong customers. Too many businesses adopt the “every dollar is a good dollar” philosophy which inevitably brings them misery, unhappy customers and financial losses. When you try to serve people who are a bad fit — they almost always leave, disgruntled.  And that’s after you have chased your tail, trying to make them happy, even if it means you lose your shirt. You’re far better off to dramatically narrow your…
 
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    Brian Solis

  • Internet of Things is Here: What’s Your IoT Strategy?

    Brian Solis
    1 Jul 2015 | 8:01 am
    The Internet of Things (IoT) is so much more than smart refrigerator that tell you when you need to go to the grocery store, wearables that track your steps or the smart watches you’re thinking about not getting. It’s the nervous system that sends and tracks important information between things, places and people. From smarter industrial applications to cities to health care to home automation to automobiles and everything in between, IoT is changing not only your personal life, but offers great opportunities for innovation in business right now. In fact, by 2020, an estimated 50 billion…
  • Completely Rethinking Marketing Is Essential in Today’s Customer-Centric World

    Guest Author
    25 Jun 2015 | 8:38 am
    Guest post by Fred Studer (@fredstuder), Chief Marketing Officer at NetSuite As my friend Brian Solis says, “This is a time to question everything.” Let’s start with marketing, because it’s overdue for a revolution. Today’s customers are in the driver’s seat – it’s a buyer’s market and the buyers are better informed than ever. Prior to making a purchase today, customers research and compare products assiduously while tapping into both the opinions of people they know directly and reviews from online communities they trust. In fact, by the time a customer…
  • How the Next Five Years Will Revolutionize Business

    Brian Solis
    18 Jun 2015 | 5:05 am
    Earlier in the year, I spent some time with Jason Ankeny. He was, at the time, writing an article for Entrepreneur on “the next five years” of business for the print edition. He assembled a pretty stellar cast to serve as his panel and I was more than excited to join in. Ankeny set up the discussion this way… The period between 2015 and 2020 is poised to redefine virtually every facet of how we live and work. It probably won’t bring jetpacks and hoverboards, but it will usher in other radical technologies, business models, customer experiences and even a new breed of…
  • Embracing the Audience: 5 Tips on Customer-Based Marketing

    Brian Solis
    10 Jun 2015 | 1:50 pm
    After I presented at the Digital Media Summit in Toronto, Sylvia Ng, VP of Growth and Analytics at ScribbleLive, asked for an interview to discuss challenges and opportunities ahead for digital marketers. Following is her summary of our conversation. I wanted to share it with you here… In the midst of endless blogs, podcasts, tweets, instagrams, and snapchats, how does a brand or business get noticed? Creating a truly effective marketing campaign is about understanding your brand, and more importantly, your audience. Sylvia turned the conversation into five actionable tips that will…
  • No One Will Remember Your Failures; Everyone Will Remember Your Success

    Brian Solis
    27 May 2015 | 2:39 pm
    No one will remember your failures, but everyone will remember your success. If they do bring up your failures and not your successes, question the value they bring into your world and move forward. We live in a time when disruption is happening to us or it can happen because of us. Sometimes the past holds us back and sometimes we let fear undermine our ideal future. But, this is the time to change the future. Think about it…what would your future self tell you today?  I believe that now’s the time to question everything. As such, rules can be broken giving way for iteration to…
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    Branding Strategy Insider

  • Marketers Are Not Creatives

    Mark Ritson
    3 Jul 2015 | 12:10 am
    It’s July, which means aside from the occasional hot spell we marketers are about to be deluged by an ocean of talks, tweets and treatises on the importance of creativity and her bespectacled, more reserved brother, innovation. Blame Cannes. Last week, 13,000 marketers descended on the French Riviera to have the overriding importance of all things creative drummed into them. If proof was needed that Cannes Lions was all about the C word, we need only consult last week’s social media analytics. Apparently, more than half of the messages emanating from the event mentioned either creativity…
  • 10 Reasons Why Rebrands Fail

    Mark Di Somma
    2 Jul 2015 | 12:10 am
    As this article in Entrepreneur reminds us, plenty of brands try to re-set the market’s understanding of their brand and are well and truly spanked for doing so. If rebranding is the hot topic of conversation at your place right now, here’s 10 reasons to leave things as they are: You don’t need to change – yes, I know it seems obvious…but it needs saying, because there are still brands that rebrand for reasons that escape everyone who missed the slidedeck. In many cases, the decision is taken not because the brand needs to change but because there’s been a change in role or people…
  • Developing An Agile Brand Architecture

    Martin Bishop
    30 Jun 2015 | 12:10 am
    In this fast-changing world, companies cannot afford the luxury of a brand positioning that ties them down to a narrow set of features and benefits. What they need is the ability to quickly take advantage of new opportunities when they emerge and shift away from old business models when they are no longer relevant. They need branding to support their need for speed. To accommodate this business imperative, brand positioning has to offer a broader perspective with fewer constraints. Narrow positioning won’t work for companies that have to reinvent themselves over and over again. That’s why…
  • 4 Ways To Address Brand Decline

    Mark Di Somma
    29 Jun 2015 | 12:10 am
    Outside-in change is prompted by shifts beyond the immediate control of the brand. Those prompts could be competitive, reputational or sectoral. They could manifest in symptoms as varied as a drop in credibility, a slump in market share or a shift in profitability within a sector as a whole. Whatever the signal, these declines prompt a brand to make sometimes radical changes in a quest to re-set how it is valued by consumers and respected by rivals. One or more of four outs usually apply: You have been outpaced – you’re not keeping with up the changes in consumer buying patterns,…
  • Rethinking The Agency Creative Department

    Mark Di Somma
    26 Jun 2015 | 12:10 am
    I enjoy seeing people poke business models, but it’s important that when you look to disrupt a business that you do so without assumptions. The call by Marc Ruxin of Universal McCann to rethink the creative department of ad agencies is a great idea but my sense is that his suggestions still assume the battle is for attention, and that winning that attention and holding it via great content, well presented, is critical to achieving consumer preference. The noise preventing that, he says, is formidable. Brands are trying to get their messages heard and acted upon in an environment of 150…
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    PRNewser Feed

  • The Pea Council Weighs In On the Great Guac Furor

    Tonya Garcia
    3 Jul 2015 | 12:06 pm
    respect the nyt, but not buying peas in guac. onions, garlic, hot peppers. classic. https://t.co/MEEI8QHH1V — President Obama (@POTUS) July 1, 2015 After a couple of days of online uproar over the New York Times’ suggestion that one put peas-PEAS-in guacamole, the USA Dry Pea and Lentil Council is weighing in, announcing that, yes, peas are a damn fine addition to the much-loved traditional guac recipe. \"We did see the recipe, of course, and we think it’s a terrific recipe!\" the CEO of the group told The National Journal. He says they’re going to send the recipe to…
  • Whole Foods Apologizes For Overcharging Customers

    Tonya Garcia
    3 Jul 2015 | 10:38 am
    Following an investigation by New York’s Department of Consumer Affairs that found Whole Foods overcharged customers (sometimes by as much as $15), the CEOs of Whole Foods have apologized. In a clip posted to the grocer’s YouTube page, co-CEOs John Mackey (left) and Walter Robb acknowledged that “straight up” they’ve been mislabeling items that are prepared in-store, sandwiches and juices, for instance. The pair are clear that the errors are unintentional because, as Robb says, “sometimes they’re in the customer’s favor, sometimes…
  • Burson-Marsteller Launches Cuba Specialty Group

    Tonya Garcia
    3 Jul 2015 | 9:29 am
    Sensing an opportunity on the horizon, Burson-Marsteller has launched the Burson-Marsteller Cuba Specialty Team. Based here in the U.S., the group will, according to the press release announcing the group, “[provide] clients with strategic counsel on the political and economic environments in both the U.S. and Cuba, as well as advice and guidance in planning for and communicating effectively about eventual Cuba market entry.” The group will be led by Ramiro Prudencio, president and CEO of Burson-Marsteller Latin America. His team will be comprised of B-M staffers from across…
  • St. Louis City Comptroller PIO Shows How Not to Handle the Media

    Shawn Paul Wood
    2 Jul 2015 | 10:40 am
    Meet Melanie Streeper. She’s made a name for herself in the greater St. Louis area as a TV reporter, but not in that good way; forget the Peabody or Emmy. Streeper has a history of litigious tales; our sister site TVSpy shared a story in 2011 in which Streeper filed an $82,000 suit because her traffic reporter gig had crashed into the embankment of “stuff happens.” You might think that she would retain some respect for her fellow journos out there, but perhaps that lawsuit left a bad taste in her mouth. Today, she’s the public information officer for the St. Louis…
  • Facebook Changes Logo…Sort Of

    Shawn Paul Wood
    2 Jul 2015 | 8:35 am
    The year was 2005 when “The Facebook” landed on the Interwebs, forcing all of us to stalk our exes and try to figure out how all of our old friends ended up. There really hasn’t been a serious need for branding because the company took off with an original logo designed by Joe Kral and Cuban Council. The font is called Klavika, and it was unheard of in design circles at the time. The logo and typeset stood out in the crowd, got folks’ attention and became synonymous with Zuckerberg’s creation. But, that was then…and this is now: Not much to notice. Thanks…
 
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    Duct Tape Marketing

  • Weekend Favs July Four

    John Jantsch
    4 Jul 2015 | 5:44 am
    Weekend Favs July Four written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. Good stuff I found this week: LAPA – Nice collection of landing page examples from around the web Synup – Another player in the local marketing…
  • Twitter 101: How To Craft the Perfect Tweet

    Guest Post
    3 Jul 2015 | 5:51 am
    Twitter 101: How To Craft the Perfect Tweet written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: bigstockphoto.com You’re a small business owner, trying to make an impact in the wild world of social media. Twitter is tempting. It’s not only a slick way to share your branded content, but it’s also a great platform for sharing other news and tips you think your community would enjoy. The fact that Twitter exists in the first place, however, suggests our own collective impatience as a culture. If we wanted lots of words and links filling…
  • The Demise of Facebook’s Organic Reach

    Guest Post
    2 Jul 2015 | 7:24 am
    The Demise of Facebook’s Organic Reach written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Since its launch in 2007, Facebook’s Pages have promised businesses a free online presence with which to connect to customers, offering the opportunity to publish updates and promotional content directly into their news feeds. Yet for the past year, SMBs have seen the organic (ie. unpaid) reach of their posts diminish significantly. The data supports this conclusion. In fact, Facebook has been slashing organic reach for years. Research conducted by Ogilvy…
  • How to Use Infographics Effectively

    Guest Post
    2 Jul 2015 | 5:33 am
    How to Use Infographics Effectively written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Click to view larger via Mammoth Infographics Because of the constant bombardment of information we experience on a daily basis, the average human being now has a shorter attention span than a goldfish! In the digital era, marketers have to change and adapt their strategies in order to get their messages heard amongst the many other competing voices. Because humans are wired to respond more positively to visuals than text, infographics tend to get far more shares than…
  • Why Your Business Must Focus on Google Local Listings

    John Jantsch
    1 Jul 2015 | 6:00 am
    Why Your Business Must Focus on Google Local Listings written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Mike Blumenthal Marketing Podcast with Mike Blumenthal If you run a business that relies on local customers then you’ve probably come to the conclusion that being found online – even though a purchase may be made offline – is paramount to your success. All the sales expertise, brilliant product demos and awesome packaging won’t amount to much if you’re not actually in the game. As consumers, we’ve created and…
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    Go Media™ · Creativity at Work

  • Spec Work: Just Say No!

    Heather Sakai
    3 Jul 2015 | 12:00 pm
    Spec Work in Graphic Design: Why is it Bad? Here at WMC Fest, it is our ultimate goal to love and support the design community in every way possible. So when we recently set up a design contest on our site, we were immediately hit with negative feedback. Due to your reactions, we pulled the contest down. The backstory is that the contest was created by myself and a couple of other non-designers who love designers very much. Our intentions were the very best. Thanks to folks like Jamie Winebrenner from Cleveland’s AIGA and those who spoke out, we now understand the hurt that spec work in…
  • WMC 6: Meet Jordan Schiller from Real Thread

    Weapons of Mass Creation Fest
    2 Jul 2015 | 8:00 am
    Jordan Schiller from Real Thread From Graphic Design Podcast – Go Media Podcast 011 Weapons of Mass Creation Fest 6: Maker Space and “State of the Merch” panel participant Jordan Schiller Let’s meet our Platinum Sponsor, Jordan Schiller of Real Thread! Jordan is returning to sponsor your favorite graphic design conference in the world, Weapons of Mass Creation Fest. We sat down to talk to Jordan a few weeks back to catch up and talk about what we might see out of the Real Thread gang at this year’s fest. You can read on to find out, or listen in over at our Go Media…
  • Where Can You Find the Best Tattoos in Cleveland?

    Weapons of Mass Creation Fest
    1 Jul 2015 | 7:27 am
    Where Can You Find the Best Tattoos in Cleveland? Answer: the WMC Fest 6 Maker Space, of course The talented Steve Knerem will be live tattooing all weekend at the world best design conference Weapons of Mass Creation Fest, August 7 – 9, right in the heart of downtown Cleveland. For anyone not familiar with our long-time friend, Steve, he is an extraordinary illustrator, apparel designer and tattoo artist from the CLE. He’s known for his dark and edgy style, which can be seen throughout his work. Steve’s versatility, however, proves that his art has no bounds; this is…
  • Design Faster with Vectors on Hand | Design Tip of the Week

    Jordan Wong
    29 Jun 2015 | 9:00 am
    Design Faster with Vectors on Hand You’re a pro. We all know it. However, do you ever find yourself drawing the same shape over and over again? With the growing popularity of icons and simplistic, geometric illustration, it’s not uncommon for elements to be used time after time in your designs. This does not mean that we have to stay trapped in some sort of weird, repetitive dimensional hell of making that perfectly-narrow (or wide) triangle. Let’s save some time and design a little faster! Have all those faithful shapes already made and saved in its own Illustrator file. When the time…
  • WMC 6 Design Conference Podcast: Ticket Sales, Spec Work, Touring Cleveland, and Ink Wars

    Bryan Garvin
    29 Jun 2015 | 5:27 am
    Design Conference Podcast Bryan and Heather sat down for a bit of an informal episode of our design conference podcast. With less than 40 days left, there were a number of updates that needed to be said including where tickets stand for the fest (less than 100 3-day passes left), the workshops (WMC Workshop Tickets Now On Sale!), and the Cleveland Studio Tour (Cleveland Design Studio Tour Sold Out?). Plus, an important lesson was learned about Spec Work and T-Shirt contests. Weapons of Mass Creation Fest is still looking for some help on the sponsorship side. If you’d like to support,…
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    The Hidden Persuader

  • "10-Minute Turn"

    hidden persuader
    29 Jun 2015 | 2:09 am
    The Man Who Saved Southwest Airlines With A '10-Minute' Idea
  • "Food for thought"

    hidden persuader
    29 Jun 2015 | 1:57 am
    "It still feels a little shameful to admit to the fact, but what engages us more and more is not the content but the mechanism." - Nicholas Carr
  • "Cannes You Please Shut Up?"

    hidden persuader
    24 Jun 2015 | 2:15 am
    Link: Cannes You Please Shut Up?
  • "Less ordinary wisdom"

    hidden persuader
    15 Jun 2015 | 4:35 am
  • HSBC "Lift"

    hidden persuader
    12 Jun 2015 | 4:15 am
    HSBC - Lift from Grey London on Vimeo.
 
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    Jason Fox

  • The Secret Sauce of Super Success

    Jason Fox
    22 Jun 2015 | 6:45 am
    I hope the overly alliterative title tipped you off to the fact that I will not, except possibly in jest, be divulging the recipe to any sort of magical marketing elixir (patent pending). And it’s not because I’m keeping all the sure-fire, sales-inducing snake oil to myself. Unlike your spouse vis-à-vis the last box of Thin Mints. You see, from the rise of psychoanalytics in the 1950s to today’s emphasis on Big Data and its avalanche of uber-granular personal information, marketers have been and remain fascinated by what makes people buy the gadgets, groceries and sundry geegaws lining…
  • Many Happy Returns

    Jason Fox
    6 Apr 2015 | 3:05 pm
    What is the point of marketing in general and advertising in particular? This is not a rhetorical question. While the jaded among you might say it’s to employ the lower third of graduating MBA classes, the answer is neither so cynical nor complex. The point of all the PowerPoint decks, research, ill-advised focus groups, handwringing about engagement, and knee-jerk directives to make the logo bigger is to sell stuff. Usually a physical thing or service, and at other times a cause or idea. But we don’t spend all this energy and money to just give folks a warm fuzzy during “Judge Joe…
  • Reign of the Easter Goat

    Jason Fox
    4 Apr 2015 | 8:18 am
    Easter, as a holiday, is a bit confusing. The effect to Christmas’s cause, Easter sits as the defining moment of Christianity, representing the singular event without which our faith is futile, our morality meaningless and our affinity for alliteration even more annoying than usual. But as a celebratory holiday, we’ve never really known what to do with it. The traditional Easter traditions are, at best, scattershot and, at worst, bead-intensive. Why does the resurrection of our Lord and Savior spur ladies to buy new, one-time-use-only, suburban sombreros? Do hollow chocolate bunnies…
  • A Pox of Kardashians

    Jason Fox
    27 Mar 2015 | 8:18 am
    This winter, few things have been hotter, Biblically speaking, than the Exodus. Hotter than the Second Coming. Hotter than driving your life purposefully. Hotter than C.S. Lewis at the New Converts class. Hotter than naming your hipster-friendly side service “The Upper Room” in 2002. Hotter than the water I’ll be in with the editor if I don’t knock it off. This current enthusiasm for all things Exodus can be traced to the 1956 Technicolor explosion known as “The Ten Commandments,” proving that things really do take a while to migrate from the coasts to the middle of the country.
  • The Smoover Side of Fellowship

    Jason Fox
    2 Feb 2015 | 11:18 am
    Dating is hard. And by dating I mean the physical act of pitching and catching woo (don’t worry, it’s non-toxic) and not messaging kissy-faced emoji to thy weekly soul mate until you accidentally text your mom that she’s your “rib match.” It requires thought, planning, no small amount of cash or credit, and someone willing to voluntarily endure your “natural musk” (this applies to you, too, ladies) for an hour or six. And therein lies the most formidable challenge of today’s dating world – acquiring the datee. Now, in today’s “modern” world with its eHarmony.coms and…
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    Brains on Fire

  • The truth is amazing stuff.

    Robbin Phillips
    1 Jul 2015 | 7:14 am
    The other day I walked into one of our phone rooms. We call it the red room even though we just painted it a really lovely shade of white. Cathy and Cordell were calling our LA office for an internal client preview meeting. I love these previews so I wanted to sit in. Well. The room smelled different. Not bad, just different. Kind of like pine trees. I looked at Cordell and said, “What’s that smell?” Cathy said with a knowing smile, “Oh that’s just Geno’s essential oils, it helps him focus.” We all had a moment with that set of words. And that tiny exchange reminded me of why I…
  • Happy Social Media Day

    Amy Taylor
    30 Jun 2015 | 9:08 am
    It’s no secret that I love social media. I love that it helps me stay connected to the people I love. I love that I get paid to help brands and organizations connect with kindred spirits by way of social. I love that it brings me no less than 45 dog-related tidbits of awesomeness per day. But what I love most about social media is that it has given me a greater appreciation for the REAL things in my life and the value of disconnecting in order to reconnect with the present moment. Social media is great, but it’s no substitute for real life, real dinner parties, real…
  • Friday Fotos | Filming Edition

    Kylee
    26 Jun 2015 | 11:45 am
    Emily Everhart is our gentle nudger at Brains On Fire (also known to some as an account executive). If she were stranded on an island and could pick one BOF employee to be stuck with, she’d pick Megan Byrd. In her own words, “If there was ever a person to convince cannibals not to eat us, it’s her.” Who said anything about cannibals, Emily? This week we’re filming around downtown Greenville for Visit Greenville SC! If you see our half-man half-camera robot Lee on the move, make sure to say hey (and don’t feed it)! This young doughnut connoisseur is Rebekah…
  • NOW HIRING: Video Intern

    Amy Taylor
    25 Jun 2015 | 1:45 pm
    Calling all videophiles! Brains on Fire is looking for a camera-wielding, video-making, documentary-shooting intern to help us tell our story. This project will be a documentary-style work that captures the spirit of what we do, who we are, who we work with with and our mission to connect people and positively impact the world through marketing. (There will be lots of room for creativity, so come prepared to show us what you’ve got!) Our video intern will also be responsible for documenting the ins-and-outs of our company culture, as well as blog-sized behind-the-scenes videos of life…
  • Less Show. More Soul.

    Robbin Phillips
    24 Jun 2015 | 6:17 am
    I love this photo of Benjamin Hart from Brains on Fire LA (tall guy on the left)  spending a day serving alongside our clients at SusieCakes.  The other day I was doing some research and stumbled on this piece of wisdom from Jonathan Fields:  Show is soul’s cover-up. So much bravado. So much posturing. Positioning. All to distract from the simple fact that you really don’t quite know who you are. Or what you’re doing. And the last thing you want is for others to know, too. So, you put on a show. And it brings in an audience. But an audience is not a community. Nor a business. Nor a…
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    Content Marketing Institute

  • Aon Stops Shoveling Quicksand, Partners With Manchester United

    Carla Johnson
    5 Jul 2015 | 3:00 am
    Aon signed an eight-year, $240 million sponsorship of Manchester United in April 2013. The deal extended the relationship that Aon started in 2009 when it invested $130 million over four years to display its brand on Manchester United jerseys. But Aon’s sponsorship of the famed British soccer club looks unlike any you’ve ever known. As part of the deal, Aon delivers solutions for Manchester United in 20-plus areas and played a key role in its initial public offering, providing advice on the best strategies and options for access to capital. Aon Benfield helped raise $233 million for…
  • This Week in Content Marketing: Who Didn’t Launch a Content Marketing Agency This Week?

    Joe Pulizzi
    4 Jul 2015 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this week’s episode, Robert and I marvel at the flurry of new content-based agencies announced this week at the Cannes Lions International Festival of Creativity. We talk about their business models and ponder the challenges they are likely to face. We admire commercial real estate giant CBRE’s new print magazine, which has some solid strategy behind it. We close with a discussion of television, which seems to be enjoying a renaissance of late, despite many predictions of its demise. Rants…
  • The State of Social Media: 4 Brand Marketers Speak

    Keith Goldberg
    3 Jul 2015 | 3:00 am
    Since the first marketer uploaded that first Facebook brand post, there has been much discussion around social media, its role in content marketing, and ultimately how it benefits brands. For those brands that have thoughtfully integrated their social into their content marketing strategy – and that understand the tactical capabilities of each social platform they use – the benefits have often proven to be game-changing. I saw this in a big way as a member of the jury panel for the 2015 National Addy Awards. It was no surprise to me that many of the smartest, most inspired campaigns…
  • 3 Content Strategy Practices That Will Make You a Better Content Marketer

    Michele Linn
    2 Jul 2015 | 3:00 am
    My recent revelation: When I write, my audience is always top of mind. However, when I look across all of CMI’s websites and channels, I worry that we’re not providing an exceptional experience for our community at all points. For instance, we may have answers to people’s questions, but can people find what they need? Is every point in their experience a good one? While I continue to refine my content marketing skills, I also am turning more of my attention to content strategy. RECOMMENDED FOR YOU: How Content Strategy and Content Marketing Are Separate But Connected Don’t get me…
  • How to Get Guest Posts Published on Top Sites

    Mike Fishbein
    1 Jul 2015 | 3:00 am
    Guest blogging is an amazing way to get traffic, grow your email list, and increase your ranking on search engines. Attracting a relevant audience has become harder now that everyone and their dog has a blog. But by guest blogging on a site that already has your target audience, you can quickly reap the benefits of that site’s hard work. Guest blogging earns you backlinks – one of the most significant factors in Google’s ranking algorithm because you can link to your site – and it instantly puts you in front of an existing audience. Sometimes it’s nice to start and get a few guest…
 
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    Adrants

  • 12 Steps to Increasing Conversions by 25%

    26 Jun 2015 | 6:10 am
    If your goal is more conversions, there are steps you can take right now to make that goal a reality. The good news is, most of these actions don't don't require any investment other than time. Here are 12 tips that can help you achieve as much as 25 percent more conversions. 1. Use Video Explainers on Your Landing Pages According to Unbounce, video leads to more conversions by keeping people on your landing pages for a longer amount of time, and by boosting trust through the humanization of your business. Add a CTA to your video and use people, characters or imagery in the video to point to…
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    Firepole Marketing Blog

  • Avoid Shiny Object Syndrome: Stop Wasting Time and Money with These 3 Tips

    Guest Author
    3 Jul 2015 | 4:00 am
    How many marketing product promotions have you seen this year? I see two or three every week, and I guess you’re quite similar in that sense. I skim through lots of programs (this year, eight so far) because just one usable idea is easily worth the price tag for me. And I try almost as many marketing tools. But if marketing isn’t your expertise and work, you can’t justify the time and money it takes to check out so many things. If you’ve bought a bunch of programs, and you’re anything like most business owners, you’ve been underwhelmed by the results you got from most of them. So,…
  • 10 Marketing Psychological Studies for the DIY Entrepreneur

    Guest Author
    2 Jul 2015 | 4:00 am
    Have you ever stopped to consider what motivates your audience to click, share, favorite, and purchase from you? Ever since high school, I’ve been enamored with how we act and interact as humans. In time, I realized behavioral psychology is a key component of building a blogging empire and marketing yourself online. Understanding a little bit of human psychology can lead to powerful and compelling results for your business by not scaring customers away. So if you are looking to win friends and influence people online, here are my 10 favorite psychological studies for the do-it-yourself…
  • BR05: Ryan Levesque on the Reimagination of Asking

    Audra Casino
    30 Jun 2015 | 4:00 am
    Ryan Levesque is the author of the best-selling book Ask, and creator of the Ask Formula, one of the most important paradigm shifts to influence online marketing in the last decade. That’s impressive in and of itself, but Ryan is also a truly self-made man. He has found himself starting from nothing more than once in his life, and has ingeniously reimagined himself and his circumstances to rise to the top time and time again. From paying his own way through Brown, to Scrabble tile jewelry, the great success of Ask, and everything in between, Ryan is truly an inspiration. Download the…
  • 3 Reasons You Might Be Scared of SEO for Your Small Business and 3 Reasons Why You Need It

    Guest Author
    29 Jun 2015 | 4:00 am
    Tweet Working closely with small businesses has given us great insight into the day-to-day challenges small business owners face. One of them is staying competitive in an increasingly online-dominated world where unless you are one of the top Google search results, you are doomed. So why is it that even today so many small companies feel daunted by the thought of SEO? Why are small businesses still struggling to find their feet when it comes to online marketing? On the one hand you have SEO specialists who struggle to explain complex terminology such as no-follow links, editorial…
  • Firepole Funnies #22: Sure, I’m An Expert?

    Christina Gunn
    26 Jun 2015 | 4:00 am
    Enjoying the Firepole Funnies? If you liked what you read here, please let Christina (and the rest of the Firepole team) know in the comments below. Feel free to suggest future comic strip ideas – we can’t guarantee we’ll use your idea, but we’re always open to suggestions! And if you think we deserve it, please share this on your Facebook, Twitter, Google+, Pinterest, LinkedIn, or other social media account!
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    Churbuck.com

  • ThinkPad Time Machine? | Lenovo

    David Churbuck
    26 Jun 2015 | 5:18 am
    Step with me now into the ThinkPad design time machine. Fasten your seat belt, settle in and share your thinking. Source: ThinkPad Time Machine? | Lenovo David Hill, Lenovo’s original and greatest blogger and the bearer of the ThinkPad design torch has lit up the  Faithful with a tease of bringing back the best of the original Richard Sapper bento-box inspired design. I’ve been ThinkPad free for a couple years, suffering on a MacAir and buggy Microsoft Surface — and missing the hell out of the Thinkpad keyboard before island keys and fuzzy magnetic clip on keyboard covers…
  • Dries Buytaert: Winning Back the Open Web

    David Churbuck
    23 Jun 2015 | 3:20 am
    Dries Buytaert is the inventor of Drupal — the open source content management framework — and co-founder of Acquia, the Boston based provider of services, support and tools to build, deliver and optimize websites and other digital brand experiences built on top of Drupal. I work at Acquia as the vp of corporate marketing, but offer this link to a post published on his personal blog because it resonates with my view and concerns over the direction of the open web Dries invented Drupal as a student in Antwerp and was inspired to put it into the open source world because of his…
  • Be Here Now

    David Churbuck
    27 May 2015 | 8:32 am
    Richard Alpert was the Boston born son a railroad executive who tuned in,  and then dropped out at Harvard in the 1960s under the siren song of Timothy Leary and LSD. He was reinvented as  Ram Dass and began to preach a transcendental mantra of “Be Here Now.” There were copies of that book in many a college dorm room in the 1970s as I experienced the sunset of the hippies and the rise of the Grim Professionals. Nick Bilton wrote a essay in the New York Times about seeing the world through an iPhone as he snapped a shot of a Pacific sunset and realized he was staring at devices…
  • 20 Apr 2015 | 7:41 pm

    David Churbuck
    20 Apr 2015 | 7:41 pm
    http://i.4cdn.org/b/1429583441204.webm
  • Squirrels Eating Pizza

    David Churbuck
    19 Mar 2015 | 7:56 am
 
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    Ries' Pieces

  • Flying Flags on the Fourth

    Laura
    2 Jul 2015 | 2:21 pm
    As we celebrate the Fourth of July holiday here in the United States, I am reminded of the emotional power flags have. A flag can become powerful visual hammer for a country, company, idea or movement. In the United States, flags will be waving this weekend as we celebrate our independence from British rule. Some other flags have been in the news recently as well. Most notably the Confederate flag and the gay pride flag. The gay pride flag first flew during the Gay Freedom Day Parade in San Francisco in 1978. It has become a widely recognized visual hammer for gay rights and more recently…
  • What can a red nose do?

    Laura
    19 May 2015 | 1:34 pm
    What can a red nose do? It can build a brand. A red nose is the visual hammer for Red Nose Day, a campaign started in the U.K. and has now moved into America. The Red Nose Day fund is a program of Comic Relief, a non-profit that raises money for children living in poverty. Hundreds of charities do similar work, but most don’t become as well-known or raise as much money. The difference? A visual hammer that drives the brand into the mind. It might be a simple or silly thing like a pink ribbon, a yellow bracelet or a red nose. Three visuals that have built powerful, relatively-new non-profit…
  • HP splits into a circle and a rectangle? Oh my.

    Laura
    23 Apr 2015 | 7:10 am
        Hewlett-Packard is breaking up. It plans to split into two companies, separating its computer and printer businesses from its faster-growing corporate hardware and services operations.     The computer and printer businesses would be known as “HP Inc.” and the corporate hardware and services businesses as “Hewlett Packard Enterprise.”     Are more-focused companies a good idea? You bet. Each will have more independence and flexibility to prosper in the fast-paced technology world we live in.     Are more-focused brands a good idea? You bet. A focused brand has an…
  • Political Branding - 2016 Preview

    Laura
    15 Apr 2015 | 11:52 am
    Running for President of the United States means building a brand that at least 51% of the country is willing to buy on Election Day. Not an easy task in a country as large and diverse as America. Too narrow a focus and you won’t get a majority vote. A narrow focus builds a brand, but a wide base wins the election. The task is huge. Even the iPhone doesn’t have a 51% share of the smartphone market in the U.S. The key to winning an election is to find a key issue narrow enough to stand for something but broad enough to be appeal to several constituencies. George H. Bush – “No new…
  • Hashtag Branding - How to not get burned

    Laura
    19 Mar 2015 | 11:53 am
    Starbucks, like most companies these days, is obsessed with buzz. Not the kind you get from a double-espresso but the kind you find online with tweets, hashtags and likes. It used to be that the major media outlets controlled the conversation. Today, consumers via social media have the power to start, join or change the conversation. The media covers the buzz instead of creating it. As a result, companies are trying harder than ever to encourage consumers to start conversations online with hashtag campaigns. The hope is for a viral success that will reflect positively on the brand. That is…
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    Ryan Stephens Marketing

  • How to Standout Successfully

    Ryan Stephens
    30 Jun 2015 | 4:22 am
    In November of 2012 I decided to join professional network/entrepreneurial brain trust. The rationale was simple, successful people don’t succeed on their own. There are two parts to the program: Monthly interviews with a wide array of brilliant people, masters and advisors that have helped countless people with productivity, health, psychology, and more Membership to an exclusive community of ambitious professionals to hold you accountable, encourage you, and help you live a Rich Life   I read as much (or more) than anyone I know, but reading is a time consuming endeavor. This brain…
  • 8 of My Favorite Reads from April 2015

    Ryan Stephens
    30 Apr 2015 | 10:45 am
    This is my effort to provide a little signal by curating some of the best/most interesting posts I encountered during the month of April 2015. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how you apply the wisdom in these posts to your own life. Please use the comments section to recommend and share other posts you’ve recently found useful and/or your best posts of late. The commentary below the link is typically the author’s own words that I’ve extracted as a key…
  • 16 of My Favorite Reads from March 2015

    Ryan Stephens
    31 Mar 2015 | 12:13 pm
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts I encountered during the month of March 2015. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how you apply the…
  • The Art of the Pitch: Persuasion and Presentation Skills That Win Business

    Ryan Stephens
    9 Mar 2015 | 8:29 am
    “We sell ideas in presentations – whether those presentations take place in a boardroom or a coworker’s cubicle – which means that presentations form the very building blocks of our careers.” — Sally Hogshead What good is a great book if nobody reads it and spreads the ideas within? What good is your product if I don’t know how it will improve my life? Here’s a universal truth: You can have the best idea, the most innovative product, or the most beautiful work, but it’s rarely going to sell itself. Peter Coughter has coached executives from Crispin…
  • 9 of My Favorite Reads from February 2015

    Ryan Stephens
    28 Feb 2015 | 9:42 am
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts I encountered during the month of February 2015. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how you apply the…
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    brandflakesforbreakfast

  • syfy out of ideas? to the internet!

    Cory
    2 Jul 2015 | 5:27 am
    What happens when you run out of ideas for stuff to do? You go on the internet and type things into a search engine until something interesting pops up, or you go to reddit and contemplate r/showerthoughts. Well, SyFy might be out of ideas too, so they are going to the internet to source material for their new TV series based on a short story called "Candle Cove" that originated from creepypasta. Good luck with that SyFy.
  • giant penis, confetti, beach

    Cory
    2 Jul 2015 | 5:18 am
    What are 'Things that you'll only see in Norway,' Alex. That is correct! A giant penis spraying confetti on beachgoers is the latest PSA put on by sex education charity RFSU in Norway with their ad agency Involve! in order to promote condom use. What was the tagline for the campaign, you didn't ask? "Tiss kan overraske," which translates "Penis can surprise you." It certainly can.
  • colonel comic at the con

    Cory
    2 Jul 2015 | 5:12 am
    Colonel Sanders has been coming back in a big way. A little while ago he took over the KFC twitter for some old fashioned style communication, they've revitalized their commercials, and are now getting in to the comic book game. The chicken purveyor is producing a limited comic for distribution at NY Comic Con that may include ghosts as the cover suggests. The Colonel himself declaired on the KFC Facebook page, "If you love comics and fried chicken and subliminal marketing, then you’ll love this free exclusive #SDCC comic about me."
  • as real as advertising gets

    Kristien Del Ferraro
    1 Jul 2015 | 5:10 am
    Instead of spending mega bucks on an elaborate photoshoot with fancy models, only to end up with completely artificial looking ads no one can relate to, Loews Hotel did something much more genuine, and much more powerful. With the help of their agency, Catch New York, they culled through loads of Instagram images posted by real guests while they were staying at their hotels to comprise their "Travel for Real" ad campaign. The ads are incredibly likable, giving people a great sense of what it's really like to experience their hotel, while instilling trust. So simple, so nice!
  • making grammar relevant

    Kristien Del Ferraro
    1 Jul 2015 | 5:09 am
    Having a tough time remembering all them pesky grammar rules from your school days, but have no problem reciting lines from any one of your favorite TV shows, movies, songs, or books? Well does Pop Chart Lab have a solution for you. This handy dandy little chart (zoomable for your viewing pleasure) serves as a grammar cheat sheet by putting their definitions in context with various pop culture references so you'll never forget. #yourewelcome
 
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    Being Peter Kim

  • A Year in Seoul

    Peter Kim
    1 Jul 2015 | 7:11 am
    Today marks one year of living in Seoul. To update some thoughts from my first month here: A lot more Instagram, a lot less Twitter.  Snackability applies to posting and to reading. It’s been interesting to see censorship in the media and how freedom of the press is limited in South Korea. For example, when the … Continue reading A Year in Seoul → The post A Year in Seoul appeared first on Being: Peter Kim.
  • The Next Decade of Social Media

    Peter Kim
    28 Jun 2015 | 6:22 am
    Last week, I shared some thoughts on the next decade of social media at the 2015 Cannes Lions festival. The key points are highlighted in this Guardian article: Gone Shoppable Snackable Automated Connective Filtered Integrated Chinese Subcutaneous Empowering More coverage of the talk is available in these write-ups: “Ten social media trends that will shape marketing over the … Continue reading The Next Decade of Social Media → The post The Next Decade of Social Media appeared first on Being: Peter Kim.
  • The cost of Being Peter Kim

    Peter Kim
    18 Apr 2015 | 7:00 am
    What I pay to publish this blog. The post The cost of Being Peter Kim appeared first on Being: Peter Kim.
  • Why bigger is better for brands at SXSW

    Peter Kim
    30 Mar 2015 | 5:00 pm
    South by Southwest (SXSW) Interactive 2015 is over and by all accounts it was bigger than ever before. This was my seventh consecutive year attending and speaking and I’ve witnessed this evolution firsthand. More so than in any prior year, my week in Austin left me with the impression that SXSW matters more than ever for … Continue reading Why bigger is better for brands at SXSW → The post Why bigger is better for brands at SXSW appeared first on Being: Peter Kim.
  • What to watch with the Apple Watch

    Peter Kim
    11 Mar 2015 | 8:24 am
    I was at Mobile World Congress last week in Barcelona. This week, Apple finally announced details on their much anticipated first-generation smartwatch. Wearables, but why? The Apple Watch faces the same critical challenge that all smartwatches already struggle with today: a strong use case. In other words, is it really better to do this on … Continue reading What to watch with the Apple Watch → The post What to watch with the Apple Watch appeared first on Being: Peter Kim.
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    TrishaLyn.com

  • RelfectX Shower Mirror on a Rope Review

    Trisha Lyn Fawver
    3 Jul 2015 | 8:00 am
    Despite recently reviewing the Cassani Fogless Shower Mirror, I was sent a different kind of shower mirror from ReflectX to review.  Just in the nick of time, too – I’ve been cursing the name of the Homejoy cleaning person who must have used some kind of harsh cleaner on the Cassani, removing the anti-fog coating and making it just a somewhat reflective piece of plastic.  Boo!  So, let’s see if the ReflectX Shower Mirror on a Rope is any better, shall we? Product Specs The ReflectX Shower Mirror on a Rope is approximately 5″ x 4″ with a corner hole for the…
  • Opening Oakland Athletics Manicure of 2015

    Trisha Lyn Fawver
    2 Jul 2015 | 8:00 am
    I have been remiss in my baseball fandom this year and it took me until the middle of June to get my ass in gear to see my Oakland Athletics in person!  Lorenza & I took advantage of her half off coupons and went to the June 19th game against the Los Angeles Angels.  I wish I could say they won, but at least I got a decent manicure out of it! Every year for the past few years, I’ve gone out of my way to do a themed Oakland Athletics manicure for the first game of the season I got to.  Most of the time they’ve just involved variations on their colors, but this year I broke…
  • Rubber Ducky Baby Sprinkle: The Food

    Trisha Lyn Fawver
    1 Jul 2015 | 3:00 pm
    Continuing in my series about the Rubber Ducky Baby Sprinkle I threw in April for my friend Jennie, today we’ll talk about the food.  I pretty much wiggled my way out of this one, except for one major except.  Also, I’m not responsible that people did not read the back of the invite that explicitly said it was a potluck because the inside of the invite ALSO said “Bring a dish”.  #notmyfault Herein lies the greatest difficulty with entertaining for me: I’m not a great cook.  By no means do I deserve a slot on Worst Cooks in America or anything, but I’m…
  • Rubber Ducky Baby Sprinkle: The Clothes

    Trisha Lyn Fawver
    25 Jun 2015 | 8:00 am
    Continuing in my series about the Rubber Ducky Baby Sprinkle I threw in April for my friend Jennie, today we’ll talk about the clothing gifts I made for baby Colin & his big sister Joy.  Of course, putting together this whole shindig wasn’t enough for my crazy ass.  I had to go overboard and test the waters of heat transfer vinyl by way of onesies and t-shirts for the kiddos. Even with my old Cricut Expression, I never cut any vinyl or iron-on material, otherwise known as heat-transfer vinyl.  So I bought a pack of one-piece jumpsuits and a t-shirt in Joy’s size and…
  • More Manicure Catching Up

    Trisha Lyn Fawver
    24 Jun 2015 | 9:00 am
    Yes, I’ve been very remiss in my duties of showing off my manicures to you.  Please, forgive me!  They’re not awesome, but I’m trying!  It seems that I’ve slowed down a bit on doing a different manicure every week, instead focusing on my crafting, product reviews, and giveaways!  You’ll be happy to know that I’m trying to get back into the swing of things lately! Valentine’s Day 2015 Manicure with Julep Clara & Hartleigh Maybelline Color Show Vintage Leathers Lasting Lilac with Kleencolor Golden Rule of Fashion China Glaze Holographic Cosmic…
 
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    AdWeek: AdFreak

  • Under Armour Honors Misty Copeland With Hashtag That Led to a Car Full of Flowers

    3 Jul 2015 | 6:01 am
    Under Armour couldn't sit idly by on Tuesday when Misty Copeland was named the first African American principal dancer in American Ballet Theatre's 75-year history—not after the famous TV spot that helped burnish both dancer and brand. The sports apparel brand organized a social congratulations campaign, beginning with this simple tweet: Thousands of tweets later—including love notes from UA NFL star Eddie Lacy and Zappos—and the brand had an SUV full of flowers to deliver to Copeland, who was clearly thrilled by the gift. More pics below.
  • Designer Shows Off His Big Talent in the World's Smallest Portfolio

    2 Jul 2015 | 8:07 am
    Michael William Lester, a London-based freelance designer and illustrator, isn't afraid to think small. We're talking minuscule here, people! Lester created "The World's Smallest Portfolio," a self-promotional piece that is 24 millimeters wide by 19 millimeters tall. That's barely the size of a postage stamp. The project originated as a brief from Jelly London for the D&AD New Blood Festival, challenging students to get people talking about their work. "They say the best ideas fit on a Post-it note," Lester tells AdFreak, "so I decided to take it a…
  • This Remarkable Ad Shows Just How Science Can Improve Real People's Lives

    2 Jul 2015 | 6:08 am
    If you think rigorous scientific research is boring or self-serving, this short film from the Netherlands just might change your mind. Amsterdam-based agency 1Camera and director Hugo Keijzer employ some deft storytelling as they follow five scientists from different fields around the world, all working to improve people's lives in significant ways. Running more than four minutes, the film is the cornerstone of "Science Can Change the World," a new campaign from Royal Dutch DSM, a life and materials sciences company. The film, "Unsung Heroes of Sciences," will be shown…
  • Facebook Just Updated Its Logo Ever So Slightly. Can You Tell the Difference?

    1 Jul 2015 | 10:05 am
    Facebook has basically used the same logo since 2005—its name in white, in Klavika font, on a blue background. But this week, the company, which is now allegedly worth more than Walmart, decided to change its logo font, opting for a custom font designed in-house, according to Mashable.  Click the play button in this tweet to see the old and new logos overlaid on each other: New Logo for Facebook done In-house with Eric Olson. http://t.co/7s36a5ulR8 pic.twitter.com/ykoOOwd8co — Sven Grothe (@svengrothe) July 1, 2015 The new typeface is an attempt to "modernize" the…
  • Nike Makes One of the Fastest Ads Ever to Sell the Zoom Air Sneaker

    1 Jul 2015 | 9:17 am
    A super-fast sneaker deserves a super-fast commercial, and Nike delivers one here for its Air Zoom Elite 8 running shoe. Blink and you'll miss it. The 60-second "Find Your Fast" spot—created by agency Must Be Something and directed by Chappelle Show c-creator Neal Brennan, who also did this fun campaign for Jordan Brand—features 13 all-star athletes getting their speed on. The larger "Find Your Fast" campaign challenges runners everywhere to log their fastest-ever mile by Aug. 30 through the Nike+ community. If the spot itself is fast, there's a…
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    Rescue Marketing

  • Making good metrics into better metrics

    Mark Riffey
    29 Jun 2015 | 3:25 am
    The last two weeks I’ve been dancing around the topic of metrics without getting to the point, which is: How are things? More importantly, how do you know? Most businesses have some metrics. Some are very data-driven, some are barely so and there are plenty in between those two points. One of the differences between the very data-driven companies and those that are “sort of driven” is the quality of the metrics. Good data vs. great data There’s nothing wrong with good data. It’s certainly better than no data. Good data includes facts and figures like sales,…
  • Working the stage

    Mark Riffey
    24 Jun 2015 | 3:21 am
    People at Red, Canon and Nikon are fanatical about the photography and video equipment they build. People at Adobe and Apple are fanatical about the video software they build. This amazing video is an example of their “why”. Imagine the feeling this emotional piece would give you if it was made with your tools. Would you take Denali home? Do you have any doubt about the strength of Ben and Denali’s relationship? Do you feel like you know them? Would you want Ben to make a video about your business? The next time you step off the stage (or the page) after…
  • The importance of performance metrics

    Mark Riffey
    22 Jun 2015 | 3:47 am
    Last time, we talked about metrics that answer questions to help you increase sales. Metrics aren’t solely about sales and marketing. Quality and performance metrics drive your business. Can you identify a few that would cause serious concern if they changed by as little as five percent? If there are, how are you monitoring them? Monitoring and access to that info is what I was initially referring to last time. The performance metrics I’ve been working on are a mix of uptime, event and work completion information. In each case, a metric could indicate serious trouble if it…
  • 18 questions to increase sales

    Mark Riffey
    15 Jun 2015 | 4:12 am
    This week, I’ve been working on metrics because I can’t have my fingers in every pie at once – at least not once the number of pies grows beyond my ability to manage them all in my head at the same time. Even if you can do that, it’s very difficult to sense where changes are happening much less where trend directions are changing. Some of this can be done by gut feel because you’re right in the middle of it, but sometimes gut feel will burn you because you filter what you’re experiencing through existing expectations. Thus the need for metrics – so…
  • The care and feeding of leads

    Mark Riffey
    8 Jun 2015 | 5:32 am
    Last weekend, we did a little shopping for a “large recreational purchase”. We hadn’t shopped in this market before, so you wouldn’t have been surprised that I would have my radar fully unfurled to analyze all pieces of the process. While I can’t say that I was blown away, I also wasn’t substantially disappointed. Let’s talk about the experience. What happens to new leads? We walked from the parking lot to the showroom without interruption, but in short order (less than a minute), someone at the reception desk (who was busy when we walked by) called…
 
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    Adverblog

  • Cannes Cyber Lions Winners

    Mark
    25 Jun 2015 | 3:59 am
    Was great to see the winners from the Cannes Cyber Lions today. Following a definite trend this year the Grand Prix had a female empowerment theme which is great to see. 5 other Grand Prix had a similar theme. See below for the case study vids of two of the best in Cyber What was your favourite? You can view all the winners here Under Armour – I Will What I Want – Droga5 NY Geico – Unskippable – The Martin Agency
  • The tools from Hyper Island

    Nikolaj
    8 Jun 2015 | 11:26 am
    While Adverblog posts are usually about the best digital advertising, this is a post on some of the tools – actually a lot of them – that you might use in your process to create great work. For almost 3 years I’ve been working with Hyper Island as an Industry Leader and lecturer so I’ve been introduced to, and fascinated by, many of these tools along the way. These tools used to be “secrets” only available to the people attending the school – I think it’s so cool that they are now made available to everyone. The 60+ tools are neatly organized…
  • Imagine if your bathroom could talk

    Mark
    1 May 2015 | 11:00 pm
    Toilet paper ads have never been this funny. The new campaign for Quilted Northern, “Designed to be Forgotten,” features no actual actors on camera. In each of the three spots, a male narrator introduces us to an inanimate object: a toy alligator, a rabbit figurine and a framed photo of “great-grandpa Thaddeus.” Each of them must bear silent witness to the unpleasant events unfolding at a nearby toilet. Funny stuff. Agency is Droga5 NY.
  • Using DNA Testing to Put a Face to Litterbugs

    Mark
    22 Apr 2015 | 10:43 pm
    Ogilvy & Mather Hong Kong has launched a city-wide campaign for the Hong Kong CleanUp Initiative. The campaign, entitled ‘The Face of Litter’, has launched in conjunction with Global Earth Day, and it’s awesome. With a staggering sixteen thousand tons of waste dumped in Hong Kong every day, the campaign aims to raise awareness of the extent of littering across the city, pinpoint those responsible and encourage people to change their behaviour. Turning to science for answers, Ogilvy has targeted key locations in Hong Kong to collect, analyse and create DNA-based composites of…
  • Happy Nike Air Max day

    Bridget
    26 Mar 2015 | 11:33 pm
    It’s the last few hours of Nike Air Max day (March 26).  Sneaker heads around the world are celebrating the iconic sneaker from 1987.  Here is a very cool project from Grey London ECD Dominic Goldman who has made a sculpture of the shoe using a mix of 3D printing and special dyed concrete.  I’m not a sneaker head but I would like to have a pair of these.   You can read about the history of Air Max on Nike and Highsnobiety tells us 10 things we didn’t know about the Nike Air Max
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    All You Need Is A Good Idea!

  • The Elevator Bitch

    Jay H. Heyman
    2 Jul 2015 | 7:16 am
    (Photo credit: Wikipedia) Nope, not a typo in the title. We have all heard that “Life’s a bitch.” And that’s certainly true of the infamous elevator pitch. It is often a bitch to get right, because most of the time we approach it from the wrong direction. We all know the “rules” and rationale of an effective elevator story. The theory has it that you must craft a persuasive story that lasts about 30 seconds. The premise is that that is all the time you would have to tell your story in a (hypothetical) elevator ride before the person to whom you are talking tunes out, and wishes…
  • "Ordinary is our enemy"

    Jay H. Heyman
    29 Jun 2015 | 7:47 am
    That is a quote from a movie, Glass Chin, that I found in a review in the New York Times. The character quoted is said to be a “loan shark/restaurateur/art investor/monologist,” but obviously he is also a marketer/creative/writer/art director. Got the idea? CLICK HERE
  • Alan Rickman wrote today’s post

    Jay H. Heyman
    25 Jun 2015 | 7:45 am
    Well, more accurately, he agreed with a marketing belief I have long held. Recently I saw a preview of a film Mr. Rickman directed and acted in, A Little Chaos. After the preview he was interviewed, and one of the things he said was that a challenge for a director, more so than for an actor, is the conflict between discipline and freedom. As an example, he said you might think that as a director you are free to do as you like. But in reality you need, for example, the discipline, and have the responsibility, of staying under budget. (He tossed in that the small budget was the main reason he…
  • Father's Day Lesson

    Jay H. Heyman
    22 Jun 2015 | 6:51 am
    (Photo credit: Wikipedia) Yesterday was Father’s Day. Like most others, you either sent or received the annual father’s day card. And all of them, obviously, featured the same sentiment, “Happy Father’s Day.” Point is, when it comes to birthdays, get well, anniversary wishes and so on, cliché messages are fine; earnest, telegraphic, no reason to think about fine-tuning them. But what’s fit for a card is not acceptable for your marketing! Send the same message as everyone else and your thought will sound so familiar as to basically be invisible. So my suggestion is that short,…
  • The greatest gift

    Jay H. Heyman
    18 Jun 2015 | 7:22 am
    English: Ian Brennan at the 2011 Comic Con in San Diego (Photo credit: Wikipedia) Today’s post is based on a graduation talk by Ian Brennan. He was the co-creator of “Glee,” and I think you’ll like what he has to say: “Foster your creativity. And then protect it. Your creativity is the greatest gift you will ever be given, and it’s the source of the greatest things you will achieve. It’s the part of you that is the most you. So care for it, the way you would a child or a beloved pet…” Now, some of you may be thinking, sure, that’s good advice for writers of books, shows…
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    Seth Godin's Blog on marketing, tribes and respect

  • Interesting

    Seth Godin
    5 Jul 2015 | 1:37 am
    If you think about it, there's generally no correlation between how much something cost to make and how interesting it is. There are boring movies that bomb... and that cost $100mm to make. And the sound of a crying infant in the next room costs nothing at all, but it certainly gains your attention. A video made for free can go viral, and we'll happily ignore an ad campaign that cost a million or more to make. So, if money isn't related to interestingness, why do we worry so much about spending more on the media we create? Over-the-top production values are sometimes a place to hide. It's…
  • Embellishments

    Seth Godin
    4 Jul 2015 | 2:30 am
    What are they for? Absolutely nothing. Well, that's not true. The fact that they aren't directly related to what you're trying to deliver is precisely why they exist. The 'nothingness' of their value is why they are valuable. An embellishment, a garnish, a filligree... it exists because it means you took a little extra time, you cared enough to add some beauty or rhythm to the thing you brought me. As soon as we can afford it, as soon as we care, we pay extra for beauty.        
  • "All other difficulties are of minor importance"

    Seth Godin
    3 Jul 2015 | 2:48 am
    The Wright Brothers decided to solve the hardest problem of flight first. It's so tempting to work on the fun, the urgent or even the controversial parts of a problem.  There are really good reasons to do the hard part first, though. In addition to not wasting time in meetings about logos, you'll end up getting the rest of your design right if you do the easy parts last.        
  • More pious

    Seth Godin
    2 Jul 2015 | 1:59 am
    Tribe members often fall into a trap, a trap created by the fear of standing out, and a natural avoidance to question things. "You're not wearing the proper tie." "That's not how someone like us gets married." "My tweets are of the proper format, yours aren't." "The way you are teaching your kids the rules is wrong." "That symbol of purity isn't good enough for my family." "Your version of the way things should be is a compromise." "What, you're not wearing an official jersey to the game?" As soon as someone says, "I am more pious than you," they've chosen to push someone down in order to…
  • Announcing my candidacy

    Seth Godin
    1 Jul 2015 | 2:08 am
    Today, with just 495 days before the election, I'm announcing my run for President of the United States. I'm well aware that electoral politics have been transformed by the collision of semi-modern marketing techniques with the money necessary to implement them. The TV-Industrial complex demands ever more partisan politics, more tribal division, more vote-suppressing vitriol. As we've turned raising money into a game similar to box office returns (where quantity appears to equal quality), candidates have almost no choice but to sell themselves to the highest bidder of the moment, again and…
 
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    Ogilvy Blog Aggregator

  • Gender Inequality in the Women’s World Cup: A Call for Purpose-Driven Brand Campaigns

    1 Jul 2015 | 2:08 pm
    If we’ve learned anything from this summer’s FIFA Women’s World Cup, it’s that women’s soccer has a serious image problem. Despite interest in women’s soccer being on the rise, we’ve seen a slew of unfortunate incidents throughout this year’s tournament that highlight the inequality in how women’s sports are treated by the industry and the masses. The differential treatment has occurred at the organizational level, ranging from FIFA’s decision to play this year’s World Cup on artificial turf, to the organization describing Alex Morgan as a soccer player with “good…
  • Where Are You on the Social Growth Curve?

    30 Jun 2015 | 11:02 am
    Before the advent of social media, reaching consumers was simple and broadcast. But with the rapid changes in communication, connecting with current and potential customers has never been so challenging. While consumers spend more time on social platforms than ever before, they are also becoming more easily distracted. It’s a tough environment for trying to build a brand. Nowadays the majority of brands understand the need for developing a social practice, but each must make the decision about what role social media will play within the company.  There is no one-size-fits-all answer for…
  • How To Win At Cannes Lions 2016

    29 Jun 2015 | 8:21 am
    Cannes Lions is an exciting time of year. Beautiful destination aside, it’s always enjoyable to see the creativity and innovations, make connections, build partnerships, and feel the passion from practitioners around the world for the work that we do. But perhaps the most valuable takeaway from my time at Cannes each year is getting to feel the pulse of the industry. Through the award shows, keynotes, meetings, and events I gain a better understanding of where we’re at and, more importantly, where we’re heading. An exercise I like for trying to bring that to life is to think about what…
  • Global Showing in Cannes Lions Wins

    24 Jun 2015 | 8:13 am
    We’re half way through the Cannes Lions festival now and we’ve had teams from Asia, Europe, and the US take to the stage to accept awards. A true showing of our global creativity and expertise. Congratulations to the teams who worked on these winning campaigns: Office: Ogilvy & Mather Beijing Client: VisitBritain Campaign: Great Chinese Names for Great Britain Awards: Gold in PR: Sectors Travel, Tourism & Leisure, Gold in PR: Digital & Social Use of Digital Platforms, Silver in PR: Digital & Social Use of Co-Creation & User Generated Content Office: Ogilvy…
  • How Amazon Might Accidentally Kill Creativity

    23 Jun 2015 | 1:51 pm
    I rely on books. As an author of five books, I believe in the power of them and as a trend curator and University Professor I consume many of them. I buy several new non-fiction books a week and often invest my time and attention in reading them and learning from them. What I don’t do is read most of them cover to cover. Yet some of the most lasting ideas that I get from books come from reading them in bursts. I consume books and ideas the same way travelers consume frequent flier miles – as momentary rewards to be redeemed at a later date. Books can share powerful ideas that…
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    Marketing.fm

  • The yin and yang of the engineering team and the sales team

    info@marketing.fm (www.Marketing.fm)
    19 Jun 2015 | 7:37 am
    There is a balance between developers and sales people that allows them to get along. This is sometimes the result of one team pushing the other to its limits, often the sales team pushing the limits of the engineering system already in place.  Its a dance that happens within startups everday. Through planning, brainstorming, innovation, and sales – these groups have  to work together in companies to get things done. The power of the ignorance on the business/sales team side provides a childlike imagination that creates scenarios nobody has thought of, are not relavent, are overly…
  • To build a network, first help a network

    info@marketing.fm (www.Marketing.fm)
    17 Jun 2015 | 5:14 am
    I was talking to a friend a couple of weeks ago who wanted to break into and meet people within a specific vertical of startup tech companies. His approach was to feign interest in their offering and take a pitch from a salesperson. The thinking being that although there was zero chance of him becoming a customer, he could get time with a rep, learn about the offering and “build a network”.  I told him this wasn’t a good use of his time, and certainly not a good use of their time. The founding premise of the interaction would tarnish the reason for getting together in the…
  • The State of US Tech Funding

    info@marketing.fm (www.Marketing.fm)
    16 Jun 2015 | 10:29 am
    The folks at Andreesen Horowitz and Benedict Evans put together this great presentation on The State of US Tech Funding.  It is embedded below and a lot of it rings true for what I am seeing. U.S. Technology Funding — What’s Going On? from a16z   I also agree strongly with Slide 39, that more smaller rounds are happening With the companies I advise, I have seen more of them raising a higher quantity of rounds at the so called “seed” stage.  The synonyms and nomenclature behind these rounds are also changing.  What was before a seed round is now a friends and…
  • Sales Machine: What is a roller coaster rep?

    info@marketing.fm (www.Marketing.fm)
    9 Jun 2015 | 4:32 am
    One of the best parts about my events series Building The Sales Machine are the great nuggets I learn from speakers.  The latest of which is the question of; “What is a roller coaster rep?” as told by Bryan Rutcofsky of Yext. Below is my discussion with Bryan which goes into details. Basically a roller coaster rep is a person that appears on almost every sales team Bryan has ever seen.  Its a person that works really hard and does everything they are supposed to – which yields real results and new sales.  This then results in the rep reaping the rewards of this hard work…
  • Running apps for beginner runners

    info@marketing.fm (www.Marketing.fm)
    7 Jun 2015 | 1:02 pm
    The state of running apps has certainly changed.  I went running Sunday for the first time in years, and wanted to see what the latest and greatest options were to geek out while running.  Three apps, 2.5 miles and 25% battery drain later I had a pretty good first run in awhile – both myself and with the apps. I went with a combination of RunKeeper, Spotify (new running feature), and Nike+ Running. It was actually very interesting to see the discrepancy between apps regarding time, speed, distance, GPS, and other features they all had.  Below is a maship of Nike + in app – the…
 
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    David Meerman Scott - Web Ink Now

  • Make it Free: Fifty Years of Content Marketing Grateful Dead Style

    2 Jul 2015 | 12:19 pm
    The Grateful Dead used free content to build a social network of fans before Mark Zuckerberg was even born. They pioneered many of the ideas we now use in social media and content marketing. Unlike other bands, the Grateful Dead encouraged concertgoers to record their live shows, establishing “taper sections” behind the mixing board where fans’ recording gear can be set up for best sound quality. When requesting tickets to a show, a taper would request a seat in the special section reserved just for them.
  • Team Building Lessons from the Grateful Dead

    29 Jun 2015 | 10:25 am
    The “core four” surviving members of legendary rock band the Grateful Dead are playing their final three 50th anniversary Fare Thee Well #Dead50 reunion shows in Chicago on July 3, 4, and 5.  How do you build a business that thrives for fifty years? Let's learn from the Dead.
  • Tony Robbins Shows the Future of Real-Time International Presentations

    26 Jun 2015 | 10:44 am
    This week I presented at the Tony Robbins Business Mastery event in Melbourne, Australia. I had the honor to speak live on stage to a group of incredibly passionate and enthusiastic entrepreneurs who attended from Australia and New Zealand as well as many countries in Asia.
  • The Best Time to Market a Product, Service, or Idea

    24 Jun 2015 | 1:38 am
    Now Now is the best time to market a product, service, or idea!
  • Learning from Jack King: Visionary of Real-Time Content Marketing

    15 Jun 2015 | 1:12 pm
    Jack King passed away last week at age 84. He was a marketing and public relations pioneer as important as Edward Bernays, David Ogilvy, Steve Jobs, and Walt Disney. 
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    EmailKarma.net

  • Porter Airlines Inc. fined $150,000 for violating CASL

    Matt V - @emailkarma
    30 Jun 2015 | 3:02 pm
    It was announced yesterday by The Canadian Radio-television and Telecommunications Commission (CRTC) that Porter Airlines Inc. has agreed to pay $150,000 as a result of alleged violations against Canada’s anti-spam legislation (CASL). According to a news release issued by the Government of Canada, “Porter Airlines failed to comply with various requirements of the law between July 2014 and April 2015. The company allegedly sent some commercial emails that did not contain an unsubscribe mechanism. In other instances, it is alleged this mechanism was not clearly or prominently set out.
  • TIL: Make Any Youtube Video Into An Animated Gif

    Matt V - @emailkarma
    5 Jun 2015 | 11:45 am
    Have you been thinking about adding video or animated gifs to your email but other priorities are keeping your tests from succeeding? Or maybe it’s cross department budgeting and time management that are holding you back? Lets look at three different solutions that can help ease some of the time needed to carry out and test the effectiveness of video and animated gifs in your email messages. Here are a few tricks to think about when planning on using video in emails: 1 – Vendors offering video in email – There are lots of pay to play video in email clients in the marketplace…
  • First Major Notice of Violation for CASL

    Matt V - @emailkarma
    5 Mar 2015 | 1:04 pm
    The CRTC released their first significant notice of violation (NOV) under the Canada’s Anti-Spam Legislation (CASL) today, issuing a $1.1 Million fine against Compu-Finder. The NOV outlines the fines are the result of sending large amounts of Unsolicited Commercial Electronic Messages (CEM) without a functional unsubscribe. Compu-Finder has 30 days to respond to this NOV, and can pay the fine or enter an undertaking with the CRTC to address these violations. This is the second time the CRTC has noted that thanks to the information in the Spam Reporting Center (SRC) they have been able…
  • OTA Releases Unsubscribe Study

    Matt V - @emailkarma
    17 Sep 2014 | 12:01 pm
    It has been over a decade since CAN-SPAM became the defacto North America email marketing law, which seems like a lifetime ago, and barely three months for CASL and it seems that the never ending stream of people saying “don’t use the unsubscribe link” still seems to march on. To compare and test this theory the Online Trust Alliance (OTA) has started reviewing large commercial senders to verify that they are taking the needed steps to properly allow email recipients to stop further communications of types of communications. Consumers understand that subscribing to an email…
  • CASL – Three Weeks Later

    Matt V - @emailkarma
    25 Jul 2014 | 2:51 pm
    Canada’s Anti-Spam Legislation (CASL) has now been in force for a few weeks and, surprising to many, the world did not end for Canadian email marketers on July 1, 2014. Overall my observations show that email hasn’t been dramatically impacted for most marketers that were following best practices and properly recording the consents that they were collection prior to CASL. However, for some marketers that may have been loose with permissions, or have been using purchased lists, their programs have been severely impacted. While many have said that the spam problem will not be solved…
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    Online Marketing Blog - TopRank®

  • Online Marketing News: G+ Brands Stripped, The Mayor Has Returned, Facebook Gives You A Cut

    Ben Brausen
    3 Jul 2015 | 2:45 am
    The 75 Most Important Social Media Acronyms – Acronyms are a natural fit for social media networks. These platforms are based on short and snappy communication, so it makes sense for people to rely on abbreviations, especially for common phrases. Check out this infographic and see how many you know. Sprout Social Google+ Brand Posts Have Been Stripped From Knowledge Graph Cards – Brand posts on Google+ will no longer be displayed in the Knowledge Graph cards, instead they’ll be treated like all other social updates in the traditional search results. Search Engine Land…
  • 5 Impactful Digital Marketing Takeaways from MNSearch Summit

    Ashley Zeckman
    2 Jul 2015 | 3:30 am
    In order to be an effective digital marketer, it’s imperative that you understand the role that search plays in all of your marketing initiatives. The search landscape is quickly evolving and sometimes what you need is a helping hand from some industry experts to set you down the path to success. Amazingly, that is just what we experienced at this years MNSearch Summit. Alexis Hall, Evan Prokop, Joel Carlson, Kat Steiner and I took a leap across the river into St. Paul Minnesota for a day filled with actionable information that can be used to improve any digital marketing program. If you…
  • Engage More Customers By Becoming a Content Marketing Sommelier

    Ashley Zeckman
    1 Jul 2015 | 3:30 am
    A sommelier is known for having extensive knowledge about wines, and how to complement the sensory experience of each type with perfect food pairings. Many train for years in hopes of finally becoming a Master Sommelier. When embarking on a content marketing initiative, it’s important to know how to maximize the sensory experience of your content. A Master Content Marketing Sommelier knows what will best engage their customers, be it a complex, full-bodied blog post or a light, crisp infographic. Demand Metric found that content marketing generates 3 times as many leads as traditional…
  • 9 Step Social Media Audit for Improving LinkedIn Business Page Results

    Emily Bacheller
    30 Jun 2015 | 3:30 am
    It’s undeniable that LinkedIn is leading the pack for professional social networks. In fact, more than half of all of the business in the world have created a business page on LinkedIn. With over 4 million business pages on LinkedIn, the competition for the attention of potential clients and job seekers is at an all-time high. One way to take a critical look at your LinkedIn business page is to conduct a social media audit and identify areas for improvement. Understanding the elements that will help you build trust with your audience and provide a seamless brand experience for visitors…
  • #CMWorld Infographic: 12 Marketing Box-Office Titans Share Tips For Creating Blockbuster Content Marketing

    Ashley Zeckman
    29 Jun 2015 | 3:30 am
    There’s a special kind of magic to behind-the-scenes photos from movie sets. You can see how a team of special effects wizards transforms a toy model into a spaceship hurtling towards an alien planet, or a lifeless doll into a skyscraper-climbing giant gorilla. Knowing how the trick is done somehow makes the finished product even more satisfying. That’s especially true if you’re a kid with a camera trying to bring your own dreams to the silver screen. In the newest eBook series co-produced by TopRank Marketing and Content Marketing Institute, we asked content marketing wizards to…
 
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    Ads of the World™

  • Carlister: The super strong meter maid

    ivan
    2 Jul 2015 | 6:51 am
    To kick off a new car buying/selling startup, we created a hidden camera event that shows how surprisingly easy it is to lift a New York taxi. The ad on the roof of the cab is for Carlister, the tech startup, that makes it super easy to buy and sell cars. Advertising Agency: Thinkmodo, New York, USA Creative Directors / Producers: James Percelay, Michael Krivicka Published: June 2015
  • Veterans For Peace: Action Man

    ivan
    1 Jul 2015 | 8:46 pm
    Production Company: Agile Films Director: Price James Producer: Micki Pearlman Executive Producer: Alex Chamberlain Creative: Darren Cullen Photographer: John Miguel King Production Design: Jessica Ashman, Emma-Rose Dade Editors: Rob Simpkins, Amy Beton Colourist: Ben Rogers Composer: Darren Cullen Voiceover: Matt Berry
  • Neato Robotics: Late night snack

    ivan
    1 Jul 2015 | 8:42 pm
    Advertising Agency: Doner, Los Angeles, USA Executive Creative Directors: Jason Gaboriau, Chris De Abreu Associate Creative Directors: Jason Tisser, Regan Kline Art Director: Lauren Culbertson Managing Director: Zihla Salinas SVP Account Services: Maria Carr SVP Strategy: Marlene Calderon Producer: Robert Samuel Brand Leader: Jason Villar Production Company: GO Director: Brigg Bloomquist Managing Director: Gary Rose Executive Producers: Adam Bloom, Catherine Finkenstaedt Managing Partner/Producer: Aesli Grandi Line Producer: Greg Jonesy Production Supervisor: Carol Fahey DP: Pablo Berron…
  • Neato Robotics: One night strand

    ivan
    1 Jul 2015 | 8:42 pm
    Advertising Agency: Doner, Los Angeles, USA Executive Creative Directors: Jason Gaboriau, Chris De Abreu Associate Creative Directors: Jason Tisser, Regan Kline Art Director: Lauren Culbertson Managing Director: Zihla Salinas SVP Account Services: Maria Carr SVP Strategy: Marlene Calderon Producer: Robert Samuel Brand Leader: Jason Villar Production Company: GO Director: Brigg Bloomquist Managing Director: Gary Rose Executive Producers: Adam Bloom, Catherine Finkenstaedt Managing Partner/Producer: Aesli Grandi Line Producer: Greg Jonesy Production Supervisor: Carol Fahey DP: Pablo Berron…
  • Neato Robotics: Hippie pinata

    ivan
    1 Jul 2015 | 8:42 pm
    Advertising Agency: Doner, Los Angeles, USA Executive Creative Directors: Jason Gaboriau, Chris De Abreu Associate Creative Directors: Jason Tisser, Regan Kline Art Director: Lauren Culbertson Managing Director: Zihla Salinas SVP Account Services: Maria Carr SVP Strategy: Marlene Calderon Producer: Robert Samuel Brand Leader: Jason Villar Production Company: GO Director: Brigg Bloomquist Managing Director: Gary Rose Executive Producers: Adam Bloom, Catherine Finkenstaedt Managing Partner/Producer: Aesli Grandi Line Producer: Greg Jonesy Production Supervisor: Carol Fahey DP: Pablo Berron…
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    adland.tv - all the adnews not fit to print

  • Peeling the Potato - Adland Live at the Chip Shop Awards

    David Felton
    4 Jul 2015 | 7:07 pm
    The Chip Shop Awards are a different beast entirely. If you live in the UK, they're something of a minor celebrity in the events calendar; a place where the inspired and the profane sit side by side, chaotically intermingling. Once a year, we’re invited to consider questions that lie at the beating heart of advertising culture. What makes a subversive and disruptive ad? Can creativity ever truly run wild without limits? Where does the scatological end and the obscene begin? The event is more than just about competing for a big yellow chip; like all advertising awards it prompts us to look…
  • Put On the Ritz

    kidsleepy
    3 Jul 2015 | 5:04 pm
    Here are some ads for new Ritz Thin & Crisp. They aren't as fun as the TV/Music video featuring the song Putin' on the Ritz, but hey, what are you gonna do?
  • Gregory Porter "Puttin' on the Ritz" (2015) :40 (UK)

    kidsleepy
    3 Jul 2015 | 5:00 pm
    This video for that old time classic song is actually an ad for Ritz Crisp & Thin. How has this idea not been done before? It seems so first thought.
  • Terrence Higgins Trust "#togethersummer" (2015) 1:50 (UK)

    kidsleepy
    3 Jul 2015 | 4:54 pm
    Don't let the good summer time vibes fool you in this one. Terrence Higgins Trust, the UK’s largest HIV and sexual health charity, premiered this video at London Pride's main stage in Trafalgar Square. It's reminding gay and bisexual menthat anyone who starred in the commercial could have HIV without knowing and past it along without knowing, too. The call to action, of course, is to get tested.
  • Emirates NBD 'When you're not around..." (2015) 3:50 (UAE)

    kidsleepy
    3 Jul 2015 | 4:48 pm
    Emirates NBD is one of the Middle East's leading banks. To sell their Life Insurance policy they created a video which compelled parents heading out on business trips to ponder what life will be like when they aren't around. They interviewed kids and spouses alike who shared their thoughts on what it's like when mommy or daddy isn't around. While it's an interesting idea that will surely get people thinking about what will happen when they are gone for good, so to speak, it's actually a stronger comment on how your spouse and your kids aren't thinking about what will happen after you've died.
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    best-cellphone-plans.com

  • AT&T Cell Phone Plans Introducing Rollover Data Plan

    4 Jul 2015 | 6:40 pm
    AT&T announced a program that allows customers to carry unused data from one month to the next, but it's not as simple as it sounds. This is how these rollover data plans really work. AT&T's New Rollover Data Plan AT&T Rollover Data Plan AT&T rollover plan seems more attractive at first because there is no minimum amount of web data required. You only need to have an AT&T mobile
  • Cheapest Cell Phone Plans

    4 Jul 2015 | 6:39 pm
    I've discovered The 7 cheapest cell phone plans offered in the market today, starting at $5 a month and moving up from that, all the plans covered here are no contract plans, which make it easy for a try. The handset includes basic phones to Smartphone's, cell phones usually cost around $250 or even much less, so your heart is not going to race each time the bill arrives, simply because you'll
  • Top Cell Phone Companies That Offers Best Deals

    27 Jun 2015 | 10:40 am
    Choosing a wireless provider is important as getting a Smartphone. The service provider offers the network, considering that you'll possibly end up spending an acceptable price for the service, and there is no reason in keeping with a poor service. However, there is no assured way to forecast this. For every person who may have a bad story experience with a carrier, recently there tend to be
  • T-Mobile Cell Phone Plans Available in 2015

    21 Jun 2015 | 7:55 am
    T-Mobile is the 3rd largest company of the big four US carriers and the 2nd biggest GSM provider, with more than 30 million customers. Compared to other carriers such as Verizon, it provides great plans, and since its latest 'unCarrier' change, all plans offered are contract-free. The disadvantage in this is that subsidized handsets will no longer be offered. One of the certain
  • Cricket Cell Phone Plans

    8 May 2015 | 4:37 am
    Cricket is AT&T nationwide prepaid phone 4G LTE network covers over 300 million consumers with simple and cheap unlimited phone plans. Their plans include all fees and taxes without surprises. Cricket wireless features extra 4G LTE network coverage that Metro-PCS, Boost Mobile, T-mobile or Sprint. They are now providing – with no contract – unlimited texts and calls to Mexico and
 
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    Russell Davies

  • Caravan Cafe, Stockbridge

    russell davies
    3 Jul 2015 | 10:13 am
  • Crawford's

    russell davies
    2 Jul 2015 | 1:48 pm
    This is 233 High Holborn, rather ordinary looking now but once "a pioneer work of the Modern Movement in England, the office block has good claim to be the first office block in England inspired by the International style." (From its listing). It used to look more like this: The architect was Frederick Etchells, once a Vorticist, later a restorer of churches. It was built, in 1930, for Crawford's Advertising Agency, perhaps the first British advertising agency to truly embrace visual design, echoing modernism and futurism and for many years the home of the legendary Ashley…
  • One more thing

    russell davies
    1 Jul 2015 | 9:20 am
    I wrote some blog posts about doing presentations. Make it big Make it clear Organise it so people can follow it Do those right and I think you're 90% of the way to doing a decent presentation. But, I got a few questions about 'visuals' so I thought I'd write one on that. Mostly because it's really easy to undermine a good presentation with a pointless transition.* I'll confess, this is mostly just a list of things that irritate me. Illustrate Don't Decorate You should use visuals to make the point you want to make, not to make it look 'more…
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    Marketing & Strategy Innovation blog

  • Pre-sorted, Pre-packaged Pharmaceuticals - This Will Be a Game Changer. An Amazon Purchase Target?

    admin
    5 Jul 2015 | 2:29 am
    My usual caveat - not sure that this company will succeed - but somebody is going to take this idea and make it fly. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: pharmaDick Stroudpersonalisation
  • A New Era for Data

    admin
    4 Jul 2015 | 2:36 pm
    In the Innovator's Solution, Harvard Professor Clayton Christensen argued that, during the early stages of an industry, firms with wholly proprietary products have the advantage. New technology is always glitchy, so engineering the entire architecture is the best way to ensure quality. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Greg Satelldatafuturedigital livingtechnology
  • CX Journey™ Musings: Buy-In or Commitment?

    admin
    4 Jul 2015 | 1:55 pm
    Buy-in vs. commitment: is there a difference? And does it matter if there is? As I was writing my most-recent post earlier this week, I started to type the word "buy-in" and paused for a moment because what I really meant was "commitment." Are the two terms one and the same? Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Annette Franz Gleineickiengagementcommitment
  • PwC Has Found the Solution to Greece's Problem - Get More Older Workers

    admin
    3 Jul 2015 | 12:14 pm
    I couldn't help but see this headline in the Daily Telegraph: "Older workers could provide £100bn economic boost, says PwC". Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Dick Stroudgreyworkplacejobsage
  • What's Your #CX Strategy?

    admin
    1 Jul 2015 | 4:23 pm
    What is a customer experience strategy? Have you laid the groundwork for a successful execution? Let's start by defining "customer experience strategy." Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Annette Franz Gleineickicustomer experiencescustomer strategy
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    mobileStorm » Digital Marketing Blog

  • Say It Ain’t So! Millennials Admit to Digital Overload, Most Likely to Cut Off Brands

    Mobile Marketer
    22 Jun 2015 | 6:30 am
    Know the demographic that’s most connected to their mobile devices? Yep, it’s millennials. But here’s the thing. New research from Aimia indicates they’re the most ruthless when it comes to cutting brands off. Aimia, a provider of data-driven marketing and loyalty analytics, released new insights revealing millennials are the generation most likely (44 percent more likely) to permanently disengage with brands if they receive high volumes of mass generic email communications. “The findings show that nearly three in five (59 percent) High Volume Sensitive consumers…
  • New IAB Report: U.S. Internet Ad Revenues Reach Historic $13.3 Billion in Q1 2015

    Mobile Marketer
    15 Jun 2015 | 6:30 am
    The Interactive Advertising Bureau says Internet ad revenues have reached “historic” levels. “At $13.3 billion in Q1 2015, U.S. internet ad revenues hit a record-breaking first quarter high,” the IAB announced last week. “This new industry high represents a 16 percent increase over 2014’s first quarter record-setting total of $11.4 billion.” What prompted the spike? Randall Rothenberg, President and CEO at IAB, says: “Digital screens are an indisputable part of consumers’ lives. In turn, interactive is taking on an even more vital role in today’s…
  • Harvard Business Review: Revenue Growth and Digital Know-How Directly Correlated

    Mobile Marketer
    9 Jun 2015 | 7:35 am
    Some business types say it isn’t true until we’ve seen it in the Harvard Business Review. And now we have. A new survey, sponsored by Red Hat and conducted by Harvard Business Review Analytic Services, shows that “CIOs and IT leaders who foster a culture of digital learning and shared accountability generate greater business outcomes.” In other words, there are direct benefits when business leaders are educated on digital trends. “Companies that excel in digital leadership were found to be significantly more likely to have experienced revenue growth of 10 percent…
  • With Everyone on Smartphones, Mobile Internet Is the Next Skyrocket Market

    Mobile Marketer
    1 Jun 2015 | 11:16 am
    Once everyone owns a smartphone (or wearable), what’s the next big marketplace? According to industry analysts, mobile internet will “be worth more than Apple by 2018.” “Smartphone sales growth is slowing to less than 10 percent annually to 2018, and mobile networks saw just 5 percent growth in the last decade,” notes TechCrunch. “Mobile Internet is the mobile growth market. Digi-Capital now forecasts almost 3x revenue growth from $300 billion last year to $850 billion by 2018.” In other words, the market Apple built will generate more revenue within…
  • IDC: Internet of Things Market to Balloon This Year

    Mobile Marketer
    27 May 2015 | 6:00 am
    According to a new report from IDC, the global Internet of Things (IoT) market is now projected to grow 19% in 2015, led by digital signage. The annual forecast focuses on growing IoT use in 11 vertical industries, including consumer, retail, healthcare, government, manufacturing, transportation, and other industries, while also sizing IoT opportunities for 25 vertical-specific use cases. “This forecast is an invaluable tool for those business leaders evaluating the vendor opportunities in IoT for a 12-layer technology stack, which includes modules/sensors, software,…
 
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    Best Cell Phone Plans

  • AT&T Cell Phone Plans Introducing Rollover Data Plan

    Hassan
    4 Jul 2015 | 6:40 pm
    AT&T announced a program that allows customers to carry unused data from one month to the next, but it's not as simple as it sounds. This is how these rollover data plans really work. AT&T's New Rollover Data Plan AT&T Rollover Data Plan AT&T rollover plan seems more attractive at first because there is no minimum amount of web data required. You only need to have an AT&T mobile
  • Cheapest Cell Phone Plans

    Hassan
    4 Jul 2015 | 6:39 pm
    I've discovered The 7 cheapest cell phone plans offered in the market today, starting at $5 a month and moving up from that, all the plans covered here are no contract plans, which make it easy for a try. The handset includes basic phones to Smartphone's, cell phones usually cost around $250 or even much less, so your heart is not going to race each time the bill arrives, simply because you'll
  • Top Cell Phone Companies That Offers Best Deals

    Hassan
    27 Jun 2015 | 10:40 am
    Choosing a wireless provider is important as getting a Smartphone. The service provider offers the network, considering that you'll possibly end up spending an acceptable price for the service, and there is no reason in keeping with a poor service. However, there is no assured way to forecast this. For every person who may have a bad story experience with a carrier, recently there tend to be
  • T-Mobile Cell Phone Plans Available in 2015

    Hassan
    21 Jun 2015 | 7:55 am
    T-Mobile is the 3rd largest company of the big four US carriers and the 2nd biggest GSM provider, with more than 30 million customers. Compared to other carriers such as Verizon, it provides great plans, and since its latest 'unCarrier' change, all plans offered are contract-free. The disadvantage in this is that subsidized handsets will no longer be offered. One of the certain
  • Cricket Cell Phone Plans

    Hassan
    8 May 2015 | 4:37 am
    Cricket is AT&T nationwide prepaid phone 4G LTE network covers over 300 million consumers with simple and cheap unlimited phone plans. Their plans include all fees and taxes without surprises. Cricket wireless features extra 4G LTE network coverage that Metro-PCS, Boost Mobile, T-mobile or Sprint. They are now providing – with no contract – unlimited texts and calls to Mexico and
  • add this feed to my.Alltop

    David Airey

  • Pigeon Loft, by Schmidt Architects

    David Airey
    27 Jun 2015 | 7:17 am
    Designed by Schmidt Architects, the Pigeon Loft (La Palomera) was inspired by Ludwig Mies van der Rohe’s one-room Farnsworth House, and built using materials left over from previous Schmidt projects. “The ‘La Palomera’ (pigeon loft) project arose from a number of coincidences starting a few years ago, when, after remodelling a floor of offices in Santiago we were left with 37 windows, they were 3.2 metres high with widths varying between 40cm and 120cm. Among them 15 were frosted glass and 10 were protex type hinged doors, in addition there was a kitchenette and a complete…
  • The Art of Hermann Zapf

    David Airey
    10 Jun 2015 | 6:01 am
    Type designer and calligrapher Hermann Zapf died on Thursday 4th June 2015 at his home in Darmstadt, Germany. He was 96. I was reading about Hermann’s many typographic accomplishments, including the design of around 200 typefaces — Palatino (1948) and Optima (1952) are perhaps the most well known, when I was directed to this fantastic short film created in 1967 and titled The Art of Hermann Zapf. In Hermann’s self-penned lifestory, available to read on linotype.com, he shared these endearing words about the film. “It was the idea of Hallmark to make an educational film to be…
  • Perpetual black water whirlpool

    David Airey
    1 Jun 2015 | 4:50 am
    Anish Kapoor’s Descension is the type of thing I can see myself falling into in some kind of meditative state. The black water whirlpool installation was first shown (below) in 2014 at the Kochi Biennale and “builds on Kapoor’s concern with non-objects and with auto-generated form. In its state of flux and motion, Descension confronts us with a perpetual force and a downward pull into an unknowable interior.” Photo by Dheeraj Thakur, at the Kochi-Muziris Biennale 2014-15 A larger version recently appeared at Galleria Continua, San Gimignano, Italy, and can be seen until…
  • Fontstand launches

    David Airey
    28 May 2015 | 6:04 am
    It’s great to see the launch of Fontstand — a Mac OS X app offering a novel way to license fonts. You can try fonts for free, where they’ll be active on your computer for an hour, or you can rent by the month for 10 percent of the retail price, using the fonts as you would any regular font. Here’s a quick demo (embedded below). The three people behind the app are Peter Biľak, Andrej Krátky, and Ondrej Jób. Working with a team of three developers, they partnered with 21 foundries to offer hundreds of fonts. Peter shared a bit of background info. “We first had a…
  • Typefaces for people with dyslexia

    David Airey
    26 May 2015 | 4:55 am
    “When they’re reading, people with dyslexia often unconsciously switch, rotate, and mirror letters in their minds. Traditional typefaces make this worse, because they base some letter designs on others, inadvertently creating “twin letters” for people with dyslexia. “By changing the shape of the letters so that each is distinctly unique, the letters will no longer match one another when rotated, flipped, or mirrored. Bolder capitals and punctuation will ensure that users don’t accidentally read into the beginning of the next sentence.” — Christian Boer Dyslexia…
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    adland.tv - all the adnews not fit to print

  • Peeling the Potato - Adland Live at the Chip Shop Awards

    David Felton
    4 Jul 2015 | 7:07 pm
    The Chip Shop Awards are a different beast entirely. If you live in the UK, they're something of a minor celebrity in the events calendar; a place where the inspired and the profane sit side by side, chaotically intermingling. Once a year, we’re invited to consider questions that lie at the beating heart of advertising culture. What makes a subversive and disruptive ad? Can creativity ever truly run wild without limits? Where does the scatological end and the obscene begin? The event is more than just about competing for a big yellow chip; like all advertising awards it prompts us to look…
  • Put On the Ritz

    kidsleepy
    3 Jul 2015 | 5:04 pm
    Here are some ads for new Ritz Thin & Crisp. They aren't as fun as the TV/Music video featuring the song Putin' on the Ritz, but hey, what are you gonna do?
  • Gregory Porter "Puttin' on the Ritz" (2015) :40 (UK)

    kidsleepy
    3 Jul 2015 | 5:00 pm
    This video for that old time classic song is actually an ad for Ritz Crisp & Thin. How has this idea not been done before? It seems so first thought.
  • Terrence Higgins Trust "#togethersummer" (2015) 1:50 (UK)

    kidsleepy
    3 Jul 2015 | 4:54 pm
    Don't let the good summer time vibes fool you in this one. Terrence Higgins Trust, the UK’s largest HIV and sexual health charity, premiered this video at London Pride's main stage in Trafalgar Square. It's reminding gay and bisexual menthat anyone who starred in the commercial could have HIV without knowing and past it along without knowing, too. The call to action, of course, is to get tested.
  • Emirates NBD 'When you're not around..." (2015) 3:50 (UAE)

    kidsleepy
    3 Jul 2015 | 4:48 pm
    Emirates NBD is one of the Middle East's leading banks. To sell their Life Insurance policy they created a video which compelled parents heading out on business trips to ponder what life will be like when they aren't around. They interviewed kids and spouses alike who shared their thoughts on what it's like when mommy or daddy isn't around. While it's an interesting idea that will surely get people thinking about what will happen when they are gone for good, so to speak, it's actually a stronger comment on how your spouse and your kids aren't thinking about what will happen after you've died.
 
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    Osocio

  • These people come out as anti-equal-marriage, for some reason

    Tom Megginson
    30 Jun 2015 | 12:32 pm
    Last week’s ruling by the Supreme Court of the United States, legalizing same-sex marriage in all 50 states, has provoked a lot of negative reaction by Americans who oppose such unions on religious grounds. The cliché reaction is to claim that these social conservatives are now a minority in need of protection from criticism. But few have been so clueless as Catholic Vote, who actually expropriate the powerful and life-changing experience of publicly “coming out” — risking prejudice and even bigoted violence by announcing LGBT status — to protest against what is now a…
  • Mr. W – Power of Wind

    Tatjana Vukic
    27 Jun 2015 | 2:59 pm
    This brilliant commercial is a classic today. Mr. W is a legend. Today, eight years after, we still have the problem to explain some new things, new ideas .. Ideas may come like raindrops, they are refreshing but it is still something without a shape. It can take a long time to see them clearly as something that tries to solve our problems. And we have a lot of problems in this World, the only World that we have. Here is the great interview (2008) with the Commercial  maker, made by AD Age 2008 Creativity Award Winner: Epuron: Power Of Wind Believe in your ideas, believe in the passion…
  • Real soda sufferers changed the iconic Hilltop tune

    Marc van Gurp
    26 Jun 2015 | 1:15 pm
    Anger doesn’t result in convincing arguments very often but could result in creativity. That is what is happening here. CSPI, the American Center for Science in the Public Interest, made the music video above based on the iconic Hilltop ad. The new video is made with real people suffering from diabetes, tooth decay, weight gain, and other diseases related to soda consumption. To tell there fellow citizens that sugary drinks are the single largest source of calories in their diet and that they are the mirror with the devastating effects. CSPI executive director Michael F. Jacobson:…
  • Craftwork from Denver about unmakeable stuff

    Marc van Gurp
    25 Jun 2015 | 1:21 pm
    My favourite longest running campaign. I said last year and the year before, and in 2016 probably. This year Denver was the place where a lot of craftwork is done. With nearly 6,000 Legos, over 2,000 square inches of Blue Model Magic clay and 255 yards of string. All for the annual Denver Water campaign Use Only What You Need. Water is a non-renewable resource. We can’t make it. And that’s the whole point of the new campaign agency Sukle created that launched June 1. The agency used two artists to help produce 10 original pieces of art that attempt to make water out of unique…
  • #BirthControlHelpedMe takes reproductive choice to Twitter and beyond

    Tom Megginson
    23 Jun 2015 | 12:29 pm
    In the five-and-a-half decades since the hormonal birth control pill put women’s reproductive choices in their own hands, there has been an unstoppable march towards sexual equality. At least, that’s how some of us see it. In the United States, people and politicians are still fighting over the pill and other forms of birth control — specifically, whether its use should be taught in schools, promoted by other publicly-funded programs, and/or covered by Obama-era healthcare plans. Planned Parenthood is making another push for  birth control acceptance this week with billboards…
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    Servant of Chaos

  • The Best Case Study Music in the World

    Gavin Heaton
    2 Jul 2015 | 6:23 pm
    I have written case studies, I have submitted case studies for awards. And I have judged awards. But they can often be an unemotional slog. By their nature, case studies tend toward the factual. They’re often devoid of “feelings” – and struggle to tell story of impact. But what if there was the case study equivalent of the Tenacious D song “Best Band in the World”? What if there was a way to tell a case study as a Tribute? What would that mean? And would it change things? The good folks at ADMA have taken on this challenge – producing a song that can be readily inserted into the…
  • Is It Time for a Chief Brand Storyteller?

    Gavin Heaton
    1 Jul 2015 | 4:22 am
    This great presentation on content marketing and storytelling by Jonathan Crossfield got me thinking. What is it about brands, storytelling and technology that we continue to struggle with – and why is this struggle so pervasive? Let Me Tell You a Story: Finding the Narrative in Your Content Marketing from Jonathan Crossfield Now, I see a lot of content marketing every day. There are newsletters, infographics and blog posts. Sometimes there are videos. Podcasts. Quizzes. Surveys. The variety is rich … but the quality? Well, often the quality leaves much to be desired. Who can we…
  • Why You Need to FOCUS – Forget Ideas, Start with Problems

    Gavin Heaton
    22 Jun 2015 | 4:04 pm
    In the rush to innovate, we jump to solutions, look for silver bullets. We cool hunt. Crowd source. Idea storm. But there is a problem with ideas. Sure they are fantastic for a fledgling startup, but they are dangerous, time consuming and unproductive for most corporates. Unfortunately, one of the first responses to a “call” for more innovation is to ask for “big ideas”. A better approach is to forget ideas and put out a call for “problems worth solving”. It’s the approach that I have been following for years and it has distinct advantages: Focus on business value – there is…
  • Selling on the Web – Landing Pages that Work

    Gavin Heaton
    18 Jun 2015 | 1:01 pm
    While brand websites attract the lion’s share of marketing budgets, the great, largely hidden, power of selling on the web is driven by landing pages. How do landing pages work? I prefer to create landing pages with a single job in mind – to help the web visitor take the next step in the buyer’s journey. That may mean: I want to change our relationship so that I know who you are – a name, email address or Twitter handle will do I want to help you choose my product or service – provide some useful content such as a comparison guide I want you to order – you’re ready to buy and my…
  • Consumer Behaviour Has Changed. Your Content Marketing Needs to Change Too

    Gavin Heaton
    17 Jun 2015 | 8:50 pm
    It wasn’t really until Joe Pulizzi came along and started talking seriously and meaningfully about content marketing that anyone realised that’s what we were doing. As marketers we had been creating collateral, whitepapers, insights, case studies, quizzes, articles and presentations forever. And I mean forever. But we had been producing all this content from a particular point of view – from the inside. After all, up until social media really hit its straps, we were living in a largely broadcast – one-way communications world. And as we had our heads down, chugging away on our daily…
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    Sparring Mind

  • The Creative Cringe

    Gregory Ciotti
    29 Jun 2015 | 2:51 pm
    Creative work is rarely kind enough to grant the oh-so satisfying feeling of unquestionable completion. There is no right, there is no wrong. There’s just you and your ideas. Compare that to an assembly task, one with a defined outcome. When assembling a kitchen table, if you end up with three legs, you screwed up. Oh well. At least there’s a known mistake to fix. But what about assembling art? To be sure, what you create will be outcome-driven on some level. The essayist wants to clearly articulate a point, the painter wants to evoke a specific emotion. The problem is intuition and…
  • Comparing Yourself to Others

    Gregory Ciotti
    1 Feb 2015 | 10:42 am
    A common, tired parlance on personal growth is to never compare yourself to others. The intent is honorable; the advice is terrible. There is a self-aggrandizing belief that you never need “suffer” from viewing your work next to someone else’s. The thinking stems from the fact that it is difficult to recognize what makes for a healthy, constructive comparison and what makes for a toxic one. A healthy comparison is looking at great work and analyzing its parts. This stuff doesn’t appear out of thin air. Even the wunderkinds of the world are not taking dictation from God. What…
  • The Under-appreciated Benefits of Creative Consistency

    Gregory Ciotti
    5 Jan 2015 | 1:33 am
    Consistency doesn’t count for everything, but it sure counts for a whole lot. With the many landmines out there, ready to derail even the most talented of people, “showing up” regularly offers undeniable benefits. Some of these perks often go overlooked. For those excited to make progress this year, let’s keep in mind all of the advantages at our disposal when we have an enviable attendance record: Consistency begets consistency. A person in motion stays in motion, unless acted upon by a Netflix binge session. The creative mind is much like machinery. Too much work…
  • Stop Searching for Lifehacks. Focus on This Instead.

    Gregory Ciotti
    19 Oct 2014 | 9:47 pm
    Compounding interest produces the most meaningful results, not individual swings. Why then, has the world become obsessed with “lifehacks?” Partly because a small selection of shortcuts are useful and meaningful. But also because businesses know that we are drawn to the illusion of progress. I’ve often joked that Men’s Health has given up on writing headlines because they know that the market for fitness information is greater than the actual information available. You’ll laugh, but let us not forget we live in a world where customers were buying…
  • Are You Cultivating Knowledge or Consuming Information?

    Gregory Ciotti
    4 Aug 2014 | 9:43 pm
    Quality output demands quality input. Garbage in, garbage out as they say. Amidst the “sky is falling” debates over how TV and the Internet are making us mindless drones, this is the real issue to keep in mind—we need to be cultivate more than we consume. It’s an important concept worthy of regular revisiting. To begin, let’s explore a theatrical look on what is at stake when we don’t take our information diet as seriously as our nutritional diet. Drowning in a Sea of Irrelevance Below is a visual adaptation of passages found in the book Amusing Ourselves to…
 
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    Experience: The Blog

  • What's Your Opinion: Can We Beat LinkedIn Spam with Direct Feedback?

    Augie Ray
    30 Jun 2015 | 6:15 am
    photo credit: IMG_2287 via photopin (license)Are you as tired of LinkedIn spam as I am?Some of you only connect with people you already know, and that is a recommended and smart strategy. I have traditionally adhered to a different strategy of following people I believe I would like to know. So, when someone reaches out to me on LinkedIn to connect, I may agree, even if I have not worked with or do not know the person.Yesterday, I connected with someone who is the founder of a social firm. I did not know him, but we seemed to share professional interests, so it seemed an…
  • The Wonderful Wizard of Instagram: Marketing Opportunity Or More Of The Same?

    Augie Ray
    8 Jun 2015 | 5:53 am
    A few years ago, blogs and industry pubs were full of hopeful predictions of how Facebook and Twitter would usher in a new age of cost-free or low-cost marketing. Brands would "authentically" earn attention, and friends would see each other's likes and retweets, creating viral success for brands.Fast forward to today, and marketers are struggling to figure out the value of their Facebook pages as engagement drops, and some are opting out of Facebook altogether, Meanwhile, the interaction rate with brand tweets stands at 0.07%, which is less than the current click rates for banner ads.So,…
  • Google Glass Is Alive And About To Deliver A Digital Disruption Tidal Wave

    Augie Ray
    26 Apr 2015 | 4:12 pm
    photo credit: Friday is #GoogleGlass time @kptotalhealth w @skram @wareflo via photopin (license)If you thought Google Glass was dead, you were wrong. Massimo Vian, CEO of Italian eyewear maker Luxottica, told shareholders it is working on a new version of the wearable.If you thought Google had given up on Google Glass, you were not paying attention. While Google shut its Explorer program, it moved the development of Google Glass under Tony Fadell, head of Google’s Nest connected home division, “to make it ready for users.”If you thought the poor reception for version 1.0 of Google…
  • Killing Unicorns--Putting Sky-High Startup Valuations Into Perspective

    Augie Ray
    13 Apr 2015 | 5:42 am
    photo credit: Unicorn Silly Bandz Unicorn Macros July 09, 20102 via photopin (license)We have all seen statements such as "Uber is worth four times more than Hertz, and it doesn't own a single car." While there is a kernel of truth to this statement--Uber's latest round valued the company at $40B while Hertz's current market capitalization is $10B--the difference between startup valuations (so-called "unicorns" with valuations of $1 billion or more) and publicly held companies' market capitalization is so profound that the two are hardly comparable. Understanding the distinction is vital…
  • Why Meerkat and Periscope Will Not Change the World

    Augie Ray
    1 Apr 2015 | 5:55 am
    Even before SXSW, you could tell which new app would be heralded as the "hot new thing" at this year's conference. Meerkat launched at exactly the right time (March) and had exactly the right appeal ("I'm doing something interesting right now that you must see!") to create a wave of rapid adoption in Austin, but whether the live-streaming video service can convert that buzz into real-world success is far from certain. A careful evaluation of the opportunities and challenges faced by Meerkat and other real-time video broadcasting services, including Twitter's…
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    The Future Buzz

  • You’re Not Getting Older: Pop “Music” Was Always Awful

    Adam Singer
    21 Jun 2015 | 7:12 pm
    This post title was inspired by Chris Sacca …I started writing it the other day but finished it today motivated by the discussion happening surrounding Taylor Swift and Apple on Twitter. Let’s start with Chris’ Tweet:I’d actually take this a step further. Pop music was always terrible, devoid of creativity and by definition doesn’t challenge or inspire. It’s music for people who don’t like music. It’s for the same people who think cheap QSRs (quick service restaurants) like McDonald’s or Burger King make a quality burger, those who…
  • An Brief Intro To CLV (And Why You Should Measure It)

    Adam Singer
    18 May 2015 | 9:20 am
    The following is my latest Analytics column, originally published on ClickZ. You can read my previous postings on ClickZ here.While there’s no single perfect metric for understanding your users, the one that comes closest is customer lifetime value (CLV). What is CLV if you’re new to the concept? It’s the present value of the future cash flows attributed to the customer during their entire relationship with the company, according to the MASB.It seems simple enough but is one of the most misunderstood or ignored concepts in marketing because it’s inherently a long view, and our…
  • Everyone Is Spending Too Much On Transportation

    Adam Singer
    14 Apr 2015 | 11:06 am
    No matter if you’re rich, poor, or somewhere in between, you spend a lot on transportation. The WSJ has some great data on how people across income levels spend money. The whole post is worth reading (it’s here) but I wanted to pull out the chart above as it supports my ongoing series on not owning a car.In short, this is one of the core reasons being car-free rocks. No matter how much money you make your car is likely your highest consumer expenditure (outside of rent or mortgage). Knocking this down is in your interest from a financial standpoint, pure and simple. I’ve…
  • How a Brand Can Use Influencers to Target a New Niche

    Guest Author
    30 Mar 2015 | 11:35 am
    The following is a guest post from Future Buzz community member Tamar Weinberg. What’s the first thing that comes to mind when you think about laptops? The tactile sensation beneath your fingertips as they gracefully jump around the keyboard from home position? The calming ohm sound that seems to emanate from the machine when you turn it on? That alluring hard drive capacity? What about included software? Number of auxiliary outputs? Ooh la la. No matter how you spin it, it’s difficult to make laptops seem…well… sexy. That is until HP had the ingenious idea to take laptops…
  • Digital Analytics Best Practices For Agencies [Video/Presentation]

    Adam Singer
    20 Mar 2015 | 1:39 pm
    Today I was making slides for a new presentation and happened to stumble upon one of my talks at Google I had no idea was posted. It’s on analytics best practices for agencies and I’ve embedded it below as it’s relevant for readers here, but first a quick intro.Reporting digital marketing success as part of a formalized process can be a huge win for both agencies and clients to build productive long-term relationships together. I’ve seen this in both my current role on the Google Analytics team and the agency side while leading global digital teams.Why is it a huge…
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    Damn, I Wish I'd Thought of That!

  • The most important July 4 video …

    Andy Sernovitz
    4 Jul 2015 | 7:00 am
    (Yes, I post this every year. You can’t enough of Rhett & Link.)
  • Newsletter #1044: The “Lessons from Borrowing” Issue

    Andy Sernovitz
    2 Jul 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Borrowing creates an interesting relationship between a consumer and a business. Unlike a sample, it gives you a better opportunity to get feedback, to answer questions, and to ask, “What did you think?” Learn how these three companies took the traditional test drive and try-on one step further by letting people: 1. Borrow a ride home 2. Borrow an outfit 3. Borrow a cat 4. Check…
  • Newsletter #1043: The “(Not Really) NSFW” Issue

    Andy Sernovitz
    25 Jun 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Readers have told me before that they’d love to share my posts and newsletters if the word “damn” wasn’t in my blog’s name. But, anyone who’s spent any time with me knows that’s one of the more tame terms in my vocabulary. And like Gary Vaynerchuk, I’ve decided to put myself out there, take those losses, and stay true to my voice — occasional…
  • Newsletter #1042: The “Brilliant Customer Service” Issue

    Andy Sernovitz
    18 Jun 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] For as many customer service stories there are out there to make us cringe, there are just as many that make us say, “that’s brilliant!” These three companies have come up with remarkable ways to make service better for their customers as well as their employees: 1. Freeze a lost credit card 2. Check an app’s bug status 3. Get rid of waiting rooms 4. Check it out:…
  • Newsletter #1041: The “Old Stuff, New Tricks” Issue

    Andy Sernovitz
    11 Jun 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The companies that continue to earn new fans and make headlines don’t just stop once they’re no longer new and shiny. They keep up the excitement by sprinkling in something unexpected and fun. Here are three ways to re-energize word of mouth: 1. Partner with someone unexpected 2. Put it in unexpected packaging 3. Offer an unexpected service 4. Check it out: Customize your own font…
 
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    Best-cellphone-plans.com

  • Cheapest Cell Phone Plans

    Hassan
    4 Jul 2015 | 6:39 pm
    I've discovered The 7 cheapest cell phone plans offered in the market today, starting at $5 a month and moving up from that, all the plans covered here are no contract plans, which make it easy for a try. The handset includes basic phones to Smartphone's, cell phones usually cost around $250 or even much less, so your heart is not going to race each time the bill arrives, simply because you'll
  • Top Cell Phone Companies That Offers Best Deals

    Hassan
    27 Jun 2015 | 10:40 am
    Choosing a wireless provider is important as getting a Smartphone. The service provider offers the network, considering that you'll possibly end up spending an acceptable price for the service, and there is no reason in keeping with a poor service. However, there is no assured way to forecast this. For every person who may have a bad story experience with a carrier, recently there tend to be
  • Best Prepaid Cell Phone Plans

    Hassan
    14 Oct 2014 | 8:57 am
    If you don’t want to be bound to a contract, a prepaid plan is an excellent fit. There are small companies that offer the best prepaid phone plans with unlimited talk, text and nice amount of data. There’s actually something for any budget-and you’ll save over a postpaid plan. Below are the most affordable prepaid cell phone plans with nationwide network coverage assuming light usage.
  • Best Family Cell Phone Plans

    Hassan
    8 Oct 2014 | 7:16 am
    If you're planning to keep all your family connected under only one single bill, family cell phone plans are the best choice. Every large carrier permits you to purchase for a month bundles of web data and talk minute, saving you some money. The price of 4 individual in AT&T service with 2 gigabytes of web data each, increases around 220 dollars, while a 4 members on a family plan costs 160
  • Prepaid SIM Card USA

    Hassan
    29 Jun 2014 | 4:43 am
    Searching for an inexpensive plan on iPhone offer, or perhaps you wish to use an unlocked worldwide cell phone? Several prepaid wireless companies now are providing SIM-Only service, in which you bring in your personal cell phone, catch in a SIM card and enjoy. There are two carriers that actually work with unlocked GSM cell phone or unlocked iPhones which is T-mobile and AT&T, however the two
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    DetectiveMarketing.com

  • Video: Maxette Olsson #IKEA star

    Stefan Engeseth
    2 Jul 2015 | 11:44 pm
    My new wonderful friend Maxette Olsson is star in Ikea’s commercial. She got a strong personality that spices up Ikea.
  • Sharkonomics is now working with Athenas Speaker Bureau

    Stefan Engeseth
    1 Jul 2015 | 1:20 am
    I am happy to be amongst the great speakers at Athenas and believe that they have the right experience to bring Sharkonomics to new clients and larger audiences.
  • Sharks in Stockholm (hometown of #Sharkonomics)

    Stefan Engeseth
    29 Jun 2015 | 1:35 am
  • The benefit of living on the entrepreneurial roller coaster is that you are living in the moment

    Stefan Engeseth
    26 Jun 2015 | 2:34 am
    The benefit of living on the entrepreneurial roller coaster is that you are living in the moment.Therése Gedda, quote from Linkedin article The startup life – how 3 unexpected lessons influence you.
  • iCEO: How managers can be replaced by software

    Stefan Engeseth
    23 Jun 2015 | 3:03 am
    An interesting article in HBR offers a disruptive thinking for managers, by replacing them with an software.Computers are today more creative than we can imagine, what I find specially interesting in this article is what would happen if management is done without any emotions.Why? iCEO can make decision without being to emotional about it, a computer will do it ice cold as an ATM machine. iCEO: How managers can be replaced by softwareArticle in Harvard Business Review by Research Director Devin Fidler, The Institute for the Future How will this change an organization? Is todays corporation…
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    PsyBlog

  • Panic Attacks: Study Reveals The Best Type of Treatment

    Jeremy Dean
    4 Jul 2015 | 7:30 am
    Large study compares the effectiveness of different types of therapies for panic disorders. » Continue reading: Panic Attacks: Study Reveals The Best Type of Treatment » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Social Anxiety Disorder: Impressive Study Reveals The Very Best Treatment Brain Scans Can Predict The Best Type of Depression Treatment For an Individual This Group Depression Treatment is as Effective as Individual Therapy Nasal Spray Effective Treatment For Memory Loss and Alzheimer’s, Study Finds Depression Caused By How People…
  • This Obvious Happiness Strategy Really Does Work, Study Finds

    Jeremy Dean
    3 Jul 2015 | 7:30 am
    Trying too hard to be happy can backfire, but study reveals a strategy that works. » Continue reading: This Obvious Happiness Strategy Really Does Work, Study Finds » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Study Tests If More Relationship Sex Really Boosts Happiness 10 Ways To Be Happier at Work A Well-Known Trick To Jog Your Memory DOES Actually Work, Study Finds The Happiness Equation: It Can Predict How Good You Will Feel Moment-by-Moment How to Set Goals That Lead to Happiness
  • Simple Test Predicts Alzheimer’s 18 Year Before Diagnosis

    Jeremy Dean
    2 Jul 2015 | 9:26 am
    Tests predict ten-fold increase in Alzheimer's risk 18 years in advance. » Continue reading: Simple Test Predicts Alzheimer’s 18 Year Before Diagnosis » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: The Personality Trait That Doubles Alzheimer’s Risk This Early Parental Behaviour Predicts A Child’s Academic and Social Skills 3 Decades Later This Blood Type Linked to Memory Loss Later in Life Blood Test for Alzheimer’s Breakthrough Nine New Dementia Studies You Should Know
  • The Ironic Effect Depression Has On Managing The Emotions

    Jeremy Dean
    1 Jul 2015 | 7:30 am
    The unexpected decisions depressed people make when regulating their emotions. » Continue reading: The Ironic Effect Depression Has On Managing The Emotions » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Why Do We Enjoy Listening to Sad Music? A Strange Depression Symptom That Most People Don’t Know The Curious Effect of Depression on Intuitive Thinking Skills The Shocking Effect of ‘Hidden’ Sibling Bullying on Adult Depression The Creative Therapy Which Reduces Depression in Young and Old Alike
  • This Facial Expression Appears More Trustworthy To Others

    Jeremy Dean
    30 Jun 2015 | 9:49 am
    An easy way to appear more trustworthy to others, just using your facial expression. » Continue reading: This Facial Expression Appears More Trustworthy To Others » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: The Facial Expression That Makes You Appear Smarter Your Brain Judges a Face’s Trustworthiness Before You Consciously See It The Facial Expression That Fights Memory Loss Why You Should Take a Week-Long Break From All Screens The Cheerleader Effect: Why People Appear Better-Looking in Groups
 
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    Affordable Internet Marketing

  • SEO and Website Design

    Case Stevens
    29 Jun 2015 | 11:45 pm
    In the old days before the Internet, storekeepers and business owners would spend a lot of time and effort making sure their establishments were neat and clean. It wasn’t unusual to see the proprietor out in front of his business sweeping the sidewalk or spending hours arranging products on shelves until they were just right. […] SEO and Website Design is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • Cost of smartphone app development

    Case Stevens
    25 Jun 2015 | 5:10 am
    In the previous four years, the industry of smartphone app development is on its boost. The application business sector has exploded. Mobile application utilization grew by 76% in 2014, and the normal US buyers download on average 8.8 iOS and Android applications a month. With the advent of Apple Pay, Apple now has access to […] Cost of smartphone app development is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • 5 Cogent Frequently Asked Questions About The Post Script

    Case Stevens
    13 Jun 2015 | 11:55 am
    If one of your major reasons of writing a sales letter is to sell the more which I am betting that is what you want, then, *always* add a good post script (PS) to your sales letter. Here’s why: the PS is the most often read part of a sales letter after the headline, but […] 5 Cogent Frequently Asked Questions About The Post Script is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • SEO on the Go: How to Get Ready for the Google Mobile Friendly Update

    Case Stevens
    1 May 2015 | 1:40 pm
    Google is constantly updating its search engine algorithms, which is one of the reasons why SEO tactics are always changing. However, every once in a while, Google will carry out a larger than normal update that can have a significant effect on the rankings of websites all over the world. Google recently announced details of […] SEO on the Go: How to Get Ready for the Google Mobile Friendly Update is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • 3 Ways to Force Google to Reindex Pages for Mobile Friendly Tags

    Case Stevens
    22 Apr 2015 | 9:12 am
    Do you often visit Google on your iPhone to search for your favorite topic or daily news? Then you would be well aware that many websites don’t offer mobile friendly experience. Not anymore, if you compare the search results of these travel portals, you will instantly know what I am talking about. Yes, I am […] 3 Ways to Force Google to Reindex Pages for Mobile Friendly Tags is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
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    The Accidental Product Manager

  • What Can Facebook Teach Product Managers About Reaching Customers?

    drjim
    22 Jun 2015 | 2:00 am
    Product Managers need to be smart about how they reach customersImage Credit: David Fulmer I’m pretty sure that by now just about everyone out there has heard about Facebook. Facebook is the largest social networking platform going these days. What a lot of us may not know about is the fact Facebook employs a lot of product managers whose job it is to help customers advertise on Facebook. This job is a little bit different from the typical product manager job, but perhaps we can all learn something from them… What Makes Facebook Advertising So Popular? Let’s be frank here…
  • How Do Product Managers Prepare For A Marketing Disaster?

    drjim
    15 Jun 2015 | 2:00 am
    Marketing disasters can happen at any time, product managers need to be readyImage Credit: Rupert Colley As product managers we generally spend our time trying to find ways to update our product development definition in order to make our product be more appealing to potential customers. Our goal is to convince them that we make a good product that will solve whatever their problems happen to be. The one thing that we never seem to spend any time worrying about is what to do if there is a marketing disaster. Do you even know what one of those looks like? What Is A Marketing Disaster? The…
  • Is Offering Your Customers Bait Ever A Good Idea For A Product Manager?

    drjim
    8 Jun 2015 | 2:00 am
    Sure, bait works – but is it really a good idea for product managers?Image Credit: Pascal I’m pretty sure that you are like me – you think that based on your product development definition your product is the best one out there. If only your potential customers would buy it, they would be amazed at how well it solves their problems. It’s just finding a way to get them to make that initial purchase that can be such a challenge for product managers. The idea of offering our customers some sort of reward for buying our product has probably crossed your mind more than once. Is…
  • How To Make Your Product Stand Out In An RFP Response

    drjim
    1 Jun 2015 | 2:00 am
    No matter how large an RFP is, a product manager can always make their product stand outImage Credit: Don Nunn Please buy my product. No, I really mean it – go out now and buy my product! Sadly, this technique of simply asking your customers to buy your product generally doesn’t work for most product managers. Instead, we have to be waiting in the wings until our customers decide that they need a product like ours. When they do, they more often than not release what is called a “Request For Proposal” (RFP). We are expected to create a response to this document that talks…
  • Product Managers Want To Know: Can A Product Be Too Popular?

    drjim
    18 May 2015 | 2:00 am
    Michael Kors is a very popular brand – perhaps just a bit too popular?Image Credit: Mike Mozart As product managers we all dream of the day that our customers become truly excited about our product and its product development definition. We’d love it if our product’s logo was highly coveted by our customers and was almost seen as a sort of status symbol. The more customers who felt this way, the bigger our product’s bottom line would be, right? Well over at the luxury goods merchant Michael Kors they are dealing with a slightly different issue: is it possible that they…
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    Take Me To Your Leader!

  • 11 Virtual Reality (VR) Glasses Compared

    Freddie Laker
    15 Jun 2015 | 8:41 pm
    Virtual reality glasses and head mounted displays have jumped out of the realms of sci fi and into reality in recent times. They are not ubiquitous, or even part of the mainstream yet, but they are definitely gaining something of a cult following. VR glasses will soon be common enough, however, and it is not just niche cutting-edge futurists that are entering this marketplace. Many of the big name technology companies have now developed and are creating their version of glasses and headpieces for us to wear, as we enter the realms of virtual reality. Many are not on the market yet, but they…
  • Five Best Innovations of April 2015

    Freddie Laker
    5 May 2015 | 8:36 pm
    April was a great month for innovation, ranging from exciting announcements from Tesla, Yahoo, and Microsoft to bleeding edge innovation from a group of British scientists. Tesla’s Home Battery Tesla have now widened their product range beyond cars with the creation of Tesla Energy, which focuses on reducing the use of grid power in households. Tesla’s CEO, Elon Musk, has just demonstrated the launch product of Tesla Energy – the Tesla Powerwall, which stores solar power until it is needed. These batteries store sufficient electricity to be the primary form of energy needed to power…
  • 5 Innovations Breaking the Boundaries of Digital

    Freddie Laker
    15 Apr 2015 | 9:11 pm
    For the last thirty years, since the birth of the Internet, both the physical and digital worlds have continued to evolve, with innovation after innovation. For most of that time, they have been two separate entities but the boundaries between the physical and digital worlds are crumbling. Here are five innovations that are doing their utmost to break these barriers down. Holographic Protesters Unhappy people have protested what they believe to be unfair or unjust treatment for centuries, possibly even millennia. It is part of human nature to stand up for what they believe. One topic that is…
  • The 5 Best Innovations at SXSW 2015

    Freddie Laker
    19 Mar 2015 | 8:01 pm
    After attending SXSW nine times I’ve seen all manner of innovations, from the meaningless to the profound, there. I’ve launched a startup at SXSW in 2013 and even had my work recognized at the Interactive Awards. I want to claim SXSW has lost relevance, and that the marketers have ruined it, but have to admit there are still some wonderful innovations on display. BioBots BioBots was, deservedly, recognized as one of the most innovative startups at SXSW. BioBots offers plug and play desktop 3D bioprinting that enables users to easily make functional three dimensional living tissue from…
  • The Six Most Awesome Innovations At MWC 2015

    Freddie Laker
    4 Mar 2015 | 7:10 pm
    It’s Mobile World Congress (MWC) time again, which for anyone who doesn’t know is the world’s largest trade exhibition for those in the mobile industry. It’s where the manufacturers get to show off what’s new and great in the world of mobile technology. Of course the definition of mobile technology has definitely widened over the years, and the stars from this year’s show are a light year away from the humble mobile telephone, where it all began. Mr Spock, as played by the late lamented Leonard Nimoy, would have been stunned by how far behind the times his communicator has…
 
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    connect.icrossing.co.uk

  • The difference between making an impression and buying one

    Rob Quattromini
    2 Jul 2015 | 5:46 am
    Last week I was incredibly fortunate to obtain a golden ticket for the Young Media Academy at the Cannes Lions International Festival of Creativity. The notion of sun, sand and buckets of rosé to fuel a week of inspiration was enough to entice me, but the sheer hysteria around the event was something that I didn’t expect. The academy itself was a week of intense learning, sharing and networking that allowed me to dive head first into the world of media alongside some of my global peers. On the Sunday we arrived it was the calm before the storm as the academy commenced the following day.
  • A day in the life of: Isabell Muelke, Digital Promotions Analyst

    Tamasin Handley
    26 Jun 2015 | 7:33 am
    This series of blog posts will show the variation of roles we have at iCrossing and will give an insight into what happens on a daily basis including commuting journeys, social activities, lunch time food spots as well as the best and most challenging aspects of the job. What’s it really like to work in the world of digital marketing? We asked Isabell Muelke, a Digital Promotions Analyst based in London. Background – what did you do before iCrossing? Before I came to iCrossing I studied a Master’s Degree in Marketing and PR at the University of Westminster – that was after doing my…
  • Mountains, bike rides & rocking horses: The iX Ben Nevis Challenge

    oliver.hughes
    25 Jun 2015 | 6:46 am
    Last weekend myself, Sian Leaker and Tamasin Handley went on a little adventure to Scotland to complete the Ben Nevis Challenge. The event is ‘an exciting team challenge set in the stunning Scottish Highlands. Teams of four are challenged to climb Ben Nevis, cycle 25 miles (on road) and canoe Loch Lochy.’ The great news is we finished – it took us 12 and a half hours to do so, but we did eventually make it. It was very very hard work, and in retrospect, some training for this kind of thing is essential. If you’re interested in the specifics of the trip, here is a rough…
  • Top 5 analytics debugging tools

    Dominic Parker
    1 Jun 2015 | 7:12 am
    Dominic Parker, Web Analytics Strategist When implementing or amending analytics tags, it’s always best practice to test that the tags behave as you expected them to. Furthermore, if you suspect the data reported in your analytics platform(s) is inaccurate, and you’ve ruled out any issues with traffic acquisition, it’s likely to be an issue with a tag behaving unexpectedly which could be due to a host of reasons. This is when we would use web analytics debugging tools to pinpoint where the data discrepancies are occurring, what is causing them, and ultimately what action to take to…
  • Socialbakers Engage 2015 Digest

    jo-ann.fortune
    27 May 2015 | 8:20 am
    Jo-ann Fortune, Creative Planner We social media types have notoriously short attention spans – it comes with the constantly changing territ… If you suffer with the same affliction, but just have to know the buzz from Socialbakers’ Engage speakers, cut straight to the chase via the links below. 1. Strategy & planning 2. Creativity & content 3. Customer Service 4. New platforms 5. Reporting Or ignore all your digital distractions for just five minutes and read a whole article. It’s the new thing. Strategy & planning Sabeen H. Ahman of Publicis, formerly Associate…
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    Jim's Marketing Blog

  • Exposed: The great workaholic lie!

    Jim Connolly
    4 Jul 2015 | 1:18 am
    Workaholics are not really workaholics. It’s never work, which the so-called workaholic is addicted to. Instead, they’re hooked on the feelings that come from doing something they love. That passion and joy is what inspires them all day, every day. When you do something you love, it’s natural to want to keep doing it. It’s why Nile Rodgers still creates and performs. It’s why Arnold Schwarzenegger is still making movies. It’s why Bill Gates is still making a difference. ALL of those guys are in their 60’s. NONE of them need the money. What they do…
  • Everything you need is within your reach

    Jim Connolly
    3 Jul 2015 | 12:39 am
    No matter what you want to achieve. No matter what situation you are in… everything you need is within your reach. The books you need are within your reach There are countless books, written by people who have overcome whatever challenges you are facing. Many of the classics are available for free online, such as Think and Grow Rich by Napoleon Hill. You can download a full, legal copy of the book using that link. The ideas you need are within your reach Great ideas are easier for you to access today than at any point in history. The Internet gives you instant access to insights from…
  • 10 Daily decisions to help you reach your business goals

    Jim Connolly
    1 Jul 2015 | 2:38 am
    Setting a goal is simply a statement of intent. Your daily actions are what make it happen! I was thinking about that yesterday, when Susan from Queens, New York emailed me. She was wondering why she sets inspiring goals every year, yet by June the inspiration has faded and the goals are little more than a memory. She’s tired of living the same old year, over and over again. As this is a very common challenge, I decided to share my answer with you, along with 10 small, daily decisions that will help you achieve your business goals.  Why your BIG goals need a little help Inspirational…
  • How to turn strangers into customers

    Jim Connolly
    29 Jun 2015 | 1:10 am
    Here’s an opportunity for you to gain a significant advantage over many, perhaps most, of your competitors. It’s about something I call attraction marketing. I was prompted to write this after a business owner contacted me on Twitter. Within 5 minutes, he’d sent me several Direct Messages and then an email… each one asking me if I wanted to know about a business proposition. The guy is a total stranger to me. All I know about him, is that he’s the kind of person who sends business proposals to strangers. He could be a decent and honest man. His business proposal…
  • Is your marketing motivated by greed, need or deed?

    Jim Connolly
    27 Jun 2015 | 3:13 am
    You’re a wonderful person with a superb business. However, is that message coming across in your marketing? Think about it — small business owners tend to market their services motivated by 1 of the following: Greed motivated: I want your money. Buy my stuff. Need motivated: I need you to buy from me because I’m in a tough financial situation. Please buy my stuff. Deed motivated: There’s something that I believe will help you, so I created it for you. Greedy marketing turns people away. It’s ugly. It’s selfish. It’s an attribute that is universally…
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    Think customers: The 1to1 Blog

  • Want Great CX? Make Everyone Do Their Part

    Guest Blogger: Sam Stern
    2 Jul 2015 | 10:00 pm
    Customer experience teams cannot own CX outcomes by themselves. Now don't get me wrong, CX pros rightfully shoulder the most responsibility, including ownership of the six CX disciplines, from customer understanding to culture transformation. But the fact is that all employees at an organization have at least some impact on their firms' customer experience. And with impact comes responsibility. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • When Fake News Sites Ruin the User Experience

    Judith Aquino
    2 Jul 2015 | 12:51 pm
    Companies get penalized for making false claims about products and services, but when it comes to fake news sites, these scams are much harder to catch. If you're a Facebook user, you probably have a friend who shared a bogus news story because he or she was convinced the information was accurate. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Will We Ever Close the Gender Pay Gap?

    Anna Papachristos
    1 Jul 2015 | 5:25 am
    By 2020, the U.S. Treasury expects to replace Alexander Hamilton's spot on the $10 bill with the face of an unidentified woman. But, as The Daily Show correspondent, Jessica Williams, recently highlighted during an episode of the Comedy Central news program, this gesture seems like an ineffective, and relatively pathetic, attempt to appease female critics. "Honestly, at the end of the day, I don't [care] about who's on the bill. What I do care about is getting an equal share of the bill. I'd rather have 10 full Hamilton dollars than $8.45 of lady bucks," Williams noted. There’s more… To…
  • Taking a Next Best Action Approach to Strengthening Telecom Customer Relationships

    Tom Hoffman
    30 Jun 2015 | 6:39 am
    One of the biggest challenges that telecom industry executives face is customer churn. While churn rates vary by country and by provider, annual churn rates for telecom companies average between 10 percent and 67 percent, according to the Database Marketing Institute. And while there are a variety of reasons that customers disconnect from wireless providers in particular - dissatisfaction with the quality of service, cost, poor customer support - the use of customer data and analytics is providing decision-makers with new ways to identify potential triggers for churn and opportunities to…
  • Essential Strategies for Customer Acquisition Success

    Judith Aquino
    24 Jun 2015 | 10:01 pm
    Drawing in new customers is more challenging than ever as companies compete to engage consumers who have a rapidly shrinking attention span and high expectations. WGBH and Total Gym Fitness, Silver and Bronze winners respectively in the Innovation in Customer Acquisition category of the 2015 Gartner and 1to1 Media Customer Experience Excellence Awards, demonstrate the power of using technology and customer engagement strategies to win new customers. Here are three takeaways for your own customer acquisition strategy. There’s more… To read the rest of this blog posting click here or visit…
 
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    Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Mirum

  • Six Links Worthy Of Your Attention #263

    Mitch Joel
    3 Jul 2015 | 9:38 am
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
  • Why You Should Be Thinking About Design Thinking

    Mitch Joel
    3 Jul 2015 | 8:37 am
    Where are you/where is your business when it comes to design thinking? I have been spending a lot of time thinking about design thinking. What does it mean to Mirum? What does it means to business? What does it mean to the personal work that I do with my words? What does it mean to our clients? What does it mean to the future of business? A lot of thinking. A lot of "what does it mean"? Currently, I am in the middle of reading the book, The Designful Company by Marty Neumeier. I am loving it. Much like Marty's other books (The Brand Gap, Zag and others), they are short, written in an…
  • Don't Take A Technology Sabbatical

    Mitch Joel
    3 Jul 2015 | 7:36 am
    How long can you go without your smartphone? Let's be candid. Very candid. My smartphone has the same impact on me, personally, like my blankie did when I was a toddler. I simply don't feel safe without it. I feel empty. I feel scared. I didn't want to go anywhere without it. I am not alone. You may think that this is not a healthy place to be, but let me explain. Without my smartphone I don't... Know the phone numbers of the people that matter most to me. I don't. I can't remember them. I inputed those numbers once (well over a decade ago), and I simply don't know them by heart. Have…
  • Marketing Needs To Be About What's New

    Mitch Joel
    1 Jul 2015 | 12:02 pm
    The most creative ideas win. If you learned nothing else from all of the news coming out of the Cannes Lions advertising festival that our industry just wrapped, it's that big, hairy, audacious and creative ideas still get the most attention in a world where programmatic, marketing automation and data technology services seem to be the big plays most investors in marketing are looking at. Great creative work has become closer to art than anything else. Still, the change in marketing is everywhere. As advanced as some brand marketers and agencies have become, it is still early days for…
  • Should Authors Be Paid By The Book Or The Page?

    Mitch Joel
    30 Jun 2015 | 11:47 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
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    Marketing Ideas You Can Copy

  • Does a CEO Need a Strong LinkedIn Profile?

    Katherine Drotos
    25 Jun 2015 | 4:15 am
    Before attending any event, I look up attendees’ and presenters’ LinkedIn profiles to learn more about them. This helps me come up with relevant questions and discussion points. An interesting pattern popped up. When the people are a senior executive, CEO, or in any other C-level position, sometimes their profile appeared vacant. A typical profile lists their current job, their past positions, and little else. In fact, I had a meeting with the CEO of a company. You can guess what I did before meeting with him. Yup, I looked him up on LinkedIn. He had no photo, listed his three most recent…
  • 7 Ways to Be Seen as a Thought Leader on LinkedIn

    Katherine Drotos
    18 Jun 2015 | 4:15 am
    You don’t have to be a celebrity in your industry to work toward becoming a thought leader. Sure, there’s always someone who knows more than you do. Don’t let it scare you away from thought leadership. You know a lot. In fact, you know things that the more successful thought leaders in your industry don’t. Why bother with thought leadership? Think about your competitors. How do you separate yourself from them? Thought leadership can do that. It provides exposure to your innovative ideas. As you share your ideas, your prospects get to know you. They’re more likely to remember you if…
  • Recruiting on LinkedIn: How to Find Great Candidates for Technology Jobs in Less Time

    Katherine Drotos
    27 May 2015 | 10:31 am
    If you haven’t noticed, the world of recruiting has changed dramatically. Worldwide, the number of quality hires coming from social networks has increased by 73% over the past four years. Over that same time period, the number of qualified hires coming from staffing agencies has gone down 16%. Social professional networks are now the number one source for quality hires in the United States. But simply knowing where to look is not enough. Recruiting budgets and competition for talent in the workforce are both expected to increase this year. In the technology industry, where a majority of…
  • Get Found: 3 Tips for Keyword Optimization on LinkedIn

    Katherine Drotos
    21 May 2015 | 9:23 am
    LinkedIn is an important platform that can be used to look for a new job, connect with potential clients, and build influence in your field. But LinkedIn won’t be nearly as effective for any of these things if no one sees your profile. If you want hiring managers, prospects, and others in your industry to find you on LinkedIn, you need to spend some time optimizing your profile and its keywords. Here are four ways that you can optimize your LinkedIn profile’s keywords to get found through search more frequently. Reach 100% profile strength, but don’t stop there LinkedIn…
  • ProResource’s Approach to LinkedIn Recruiting for Small Technology Companies

    Katherine Drotos
    11 May 2015 | 7:26 am
    What does recruiting mean to you? For some business owners and managers in technology, recruiting conjures up images of sifting through endless piles of applications, uncomfortable interviews, and lost productivity from open positions. But it doesn’t have to be that way. Companies that understand how to use modern techniques for recruiting will find that there is a much easier way to connect with talented IT professionals interested in career advancement. One of those methods is LinkedIn. The rise of social media means that companies can instantly connect with candidates with the right…
 
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    Total Youth Research

  • Access these 9 Total Youth Research Guides FREE

    Graham Brown
    9 Jun 2015 | 4:12 am
    There are now 9 Total Youth Research Guides available at the Academy. My Total Youth Research Guides are FREE to newsletter subscribers.  Click the links below to get access: Guide to Gens Y & Z Guide to Snapchat Guide to the Sharing Economy Guide to Mobile Messenger Guide to Retail Guide to Privacy Guide to Marketing Guide to Mobile Guide to Mobile Video All the content available at the Academy remains free as long as you're a newsletter subscriber.
  • Millennials and Their $1 trillion Buying Power

    Graham Brown
    4 Jun 2015 | 12:31 am
    Estimates value the buying power of the millennial market at around $1.3 trillion in the US. That would translate to around $10 trillion globally. When considering Millennial buying power, we need to look at the numbers in 3 ways: Millennials and direct spending, Millennials and their influence on other people and The lifetime value of the Millennial market. This article looks at these 3 aspects of Millennials and their buying power.
  • How to Market to Students (the Apple Way)

    Graham Brown
    2 Jun 2015 | 2:48 am
    Students have historically been at the forefront of change in both marketing and technology. SMS, MP3 file sharing, Facebook, messenger, Amazon, Apple, Red Bull plus numerous other brands all found their initial marketing beachhead in the student market. Unlocking this valuable market not only gives you access to $100 billion in spending right now but also a springboard into long term valuable relationships in both the adult and business market. In this article I look at just how Apple does it, and the approach may surprise you... Apple doesn't even have an official Facebook Fan Page!
  • Millennial Generation Facts

    Graham Brown
    1 Jun 2015 | 11:13 pm
    Millennials are a $1 trillion market. Millennials are a key consumer demographic because a) they are now the biggest globally and b) their tastes and preferences are changing the way we do business. These facts are a sample of what's available in my free book.
  • Generation Y Characteristics

    Graham Brown
    28 May 2015 | 4:30 am
    When it comes to understanding the characteristics of Gen Y Millennials, we need to look at them in the context of the media landscape because that's where they overlap with our world of marketing. Millennials aren't a different species. Their needs, wants and behaviors are timeless. What changes is how marketers and media can fulfill those needs.
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    Curiously Persistent

  • We Love the Internet 2015/27: The Blog rock revisited edition

    Simon Kendrick
    3 Jul 2015 | 2:37 am
    Part 1: For the day job Things to think about: Technology and the evolution of storytelling How Minions Destroyed the Internet Inside Roku’s plans to beat Amazon, Apple and Google Search, discovery and marketing Curation and algorithms and What’s the Difference Between Personalization and Individualization? How Tumblr and MTV Killed the Neon Anti-Corporate Aesthetic of Vaporwave Why Circa failed Reference points: With the deepest apologies to Jarvis Cocker – a social media parody of Common People A Linguist Explains How We Write Sarcasm on the Internet Longer reads: The Rise of…
  • We Love the Internet 2015/26: The Use loops to explain anything edition

    Simon Kendrick
    24 Jun 2015 | 10:35 am
    Part 1: For the day job Things to think about: People Don’t Want Something Truly New, They Want the Familiar Done Differently. – like California Rolls Comedy of Errors: ‘Ballers’ and ‘The Brink’ Aren’t Good — But Does That Really Matter for HBO? – SVOD is pressuring for quantity over quality The Wait-for-Google-to-Do-It Strategy Dump the dogma and have an open-minded approach Apple and Google race to see who can kill the app first Netflix doesn’t own any of its hit shows — and it’s a big weakness Inside Hulu’s bold plan to lure new viewers Reference points:…
  • We Love the Internet 2015/25: The taxonomy of internet chum edition

    Simon Kendrick
    19 Jun 2015 | 1:35 am
    Part 1: For the day job Things to think about: How Facebook Is Bringing Back The Silent Newsreel A day inside Adult Swim: the craziest TV network in America Forget the click: Online time may be more meaningful Yes, androids do dream of electric sheep Your Strategy is Showing #1: The Millennial Road Trip The end of ‘behind closed doors’ journalism How Snapchat’s CEO Plans to Conquer the Advertising World Reference points: A Complete Taxonomy of Internet Chum 18 In The Bay – What’s it like to be 18 right now? Lessons From A Study of Perfect Pitch Decks The Way Nintendo Used To…
  • We Love the Internet 2015/24: The 2 kinds of people edition

    Simon Kendrick
    12 Jun 2015 | 3:45 am
    Part 1: For the day job Things to think about: The thing about the influencers – network analysis What if Cannes Lions celebrates the worst, not the best of advertising? Everybody says network TV is dying. Nobody told network TV. Who are Twitter’s verified users? Great lies of our time: “journalists and coders should sit together to create amazing stuff” Waze and the traffic panopticon Reference points: 7 free tools for anyone who wants to become a better writer Convert an image to Lego Change Game of Thrones spoilers to scenes from Friends Longer reads: Sundar’s Google How Google…
  • We Love the Internet 2015/23: The Schwarzenegger quip edition

    Simon Kendrick
    5 Jun 2015 | 3:17 am
    Part 1: For the day job Things to think about: Arsenal fans are ruining the internet for everyone TV’s ‘Golden Age’ Won’t Last Because You’re Not Watching Enough Kanye West and Childish Gambino’s Advanced Web Marketing Techniques Disney Playmation Combines Wearables, Connected Toys And Marvel’s Avengers The Invisible Labour Economy Behind Pirated Japanese Comics The Hypocrisy of the Internet Journalist (on ad-supported sites) Mark Zuckerberg, Let Me Pay for Facebook Reference points: GDS Social Media playbook Did your favourite TV show get cancelled? Here are 7 reasons it might…
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    Marklives.com

  • MagLove: Unusual cover elements

    MediaSlutZA
    2 Jul 2015 | 8:25 pm
    MediaSlut (@MediaSlut)’s choice of the best international and South African magazine covers this week: Columbus Monthly Das Magazin (Switzerland) The New Review TIME Taalgenoot INTERNATIONAL Columbus Monthly, July 2015 No, it’s not Photoshop! It’s actual earth, seeds, and flower petals, all done by hand! Don’t believe me? Watch this beauty grow from nothing into something: Das Magazin (Switzerland) I was a bit late with this one, but the picture, along with (translated) “All my fault — Confessions from surgeons”, written in what looks like blood just made it such a bold,…
  • #TheFutureByDesign: Got game?

    Herman Manson
    2 Jul 2015 | 6:48 pm
    a #TheFutureByDesign feature. Video games, otherwise known as computer games (although the computer in this case could be anything from an Xbox to a cellphone), are big business. Cukia aka “Sugar” Kimani of Soup With Bits takes a shot at predicting the future of games in South Africa. Diversification The future of game design is exploring how you can reach a diverse audience of people. Instead of focusing on really core gamers, we’re focusing on interaction with people who don’t stereotypically play games. The casual market right now looks really good, because they’re appealing to…
  • Talk Africa: Getting social in Nigeria — what’s all the talk about?

    Simone Puterman
    1 Jul 2015 | 8:31 pm
    by Remon Geyser (@remongeyser) The Nigerian market is in the middle of the Pan-African mobile tech boom. While internet access on desktop computers and laptops is still in its early days, cellphones now serve as the primary gateway and access point to the World Wide Web. World information, including the ability to access, comment and share content, is open to any Nigerian with access to a smartphone — the number of which are exponentially increasing. Being a country so rich in dynamic, branded, personalised and trending conversation, social media platforms have facilitated the growth of…
  • The Switch: Client-agency courtship should be a daily thing

    Simone Puterman
    1 Jul 2015 | 8:11 pm
    by Alistair Mokoena (@AlistairMokoena) The bulk of issues experienced in client-agency relationships is not about the work; it is about relationship management. Yet you will hear many people say, “Just sort out the work and the relationship will be fine.” This is not true. Great work only buys you a day of happiness. The relationship issues are bound to resurface on day three, hence the expression “You are only as good as your last great work.” If the underlying relationship is strong, clients will generally accept that it takes a few attempts to nail the work. Image by njaj courtesy…
  • Shelf Life: Seldon Water finds a new lexicon in glass

    Simone Puterman
    1 Jul 2015 | 8:05 pm
    Cheryl Hunter (shelflife at marklives.com)’s weekly pick of recent product, packaging, design and food launches: Seldon — water off a duck’s back Candystick collecting Red & Yellow opens in Joburg Idioms inspire Utopia James Hamlyn of Cape Town-based creative agency, Utopia*, talks to Shelf Life about the concept behind a range of idiom-inspired glass water bottles soon to be launched in South Africa. Utopia, which was established in 2011 by Graham Warsop, adopts a ‘screw-the-line’ approach to all projects, whereby idea is always king and translates that into whatever works for…
 
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    KeySplash Creative - Marketing Communications, Content, Copywriting, Branding, Social Media

  • 5 Rules You Can Break in Your Marketing Messages

    Susan Gunelius
    28 Jun 2015 | 9:46 am
    Rules were made to be broken! Those famous last words have led to the downfall of countless businesses and people, but when it comes to creating your marketing messages, you can break a lot of rules and actually get better results. In fact, if you’re not breaking some grammar rules, you’re probably not getting the best results—not even close. Why is breaking some grammar rules important to improve your marketing results? It’s all about your audience. Who is your target audience? What are their expectations for your brand or a brand similar to yours that offers similar…
  • 4 Rights of Marketing

    Susan Gunelius
    8 Jun 2015 | 6:00 am
    The secret of marketing success can be explained in just 14 words which are the 4 Rights of Marketing. No matter what marketing initiative you’re pursuing, the 4 Rights of Marketing are critical considerations and components. They’re the foundation of marketing and without them, your marketing investments have very little chance of driving the results you want and need. The 4 Rights of Marketing Are… Right message to the Right audience at the Right time in the Right place. The hard part comes when you try to figure out what the right message, the right audience, the right…
  • Social Media Marketing 2015 – How Did We Get Here?

    Susan Gunelius
    18 May 2015 | 5:31 am
    I’m often asked how and why social media marketing become so important. Believe it or not, social media marketing isn’t revolutionary. It’s evolutionary. In other words, social media marketing was born of a natural progression in communications that began with the introduction of the internet. Let’s take a closer look at how social media marketing became what it is today—a fundamental and essential component of all marketing plans. The History of the World Wide Web It took a long time for the World Wide Web to grow into an essential part of people’s everyday…
  • Don’t Make Customers Connect the Dots in Your Copywriting

    Susan Gunelius
    7 May 2015 | 8:46 am
    Your customers are busy. Don’t make them play connect the dots when they see or hear your ads, read your content, and so on. They won’t do it. Instead, they’ll move on to another brand that will give them the information they want or need (even if they don’t know they want or need it), and they’ll never think about your brand again. You should never assume that consumers will take an extra moment to find the deeper meaning in your marketing messages or self-identify how your marketing copy relates to their own lives, problems, and goals. Instead, you need to tell…
  • Must-Try Social Media and Productivity Tools

    Susan Gunelius
    21 Apr 2015 | 2:05 pm
    I’m not an early adopter of new tools. I hear the buzz, but don’t feel compelled to be the first person to try a new tool just for the sake of trying it. I need to be convinced that the tool will actually be useful to me rather than a huge waste of time. I’m envious of people who can try every new tool they hear about—how do they find the time? It’s a secret I’m not privy to, so when I do test a tool, I’ve already agonized over whether or not the few hours it will take me to dabble with it will be worth it or not. Suffice it to say, it takes a lot for…
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    Kaleidico

  • How Word of Mouth Marketing Helped Uber Become More Popular than Taxis

    Topher Levin
    30 Jun 2015 | 1:30 pm
    Have you taken an Uber? If you’re a smartphone-carrying urban dweller in need of the occasional ride, chances are good you’ve used the high-tech ride-sharing service, that’s giving the taxi industry a run for its money. What’s more, despite initially serving only the most populous U.S. cities, Uber’s service area growth shows no signs ofRead More Article by Topher Levin at How Word of Mouth Marketing Helped Uber Become More Popular than Taxis
  • Online Mortgage Strategy and Lead Generation for the Next Boom

    Bill Rice
    15 Jun 2015 | 9:40 am
    Conditions are primed for another mortgage boom. Wall Street is yearning for yield. Politicians are talking 65% homeownership again. Rentals are increasingly scarce and expensive. And, most importantly, the Federal Reserve is itching to pull the trigger on their first interest rate hike in over a decade. Are you ready? If you’re in the mortgageRead More Article by Bill Rice at Online Mortgage Strategy and Lead Generation for the Next Boom
  • 7 Design Trends for Your Next Website Redesign

    Topher Levin
    4 Jun 2015 | 1:23 pm
    If your website is due for an update, it can pay to get ahead of the pack with the latest design trends. Fresh web designs can take advantage of visual elements that are popular with web users as well as incorporate cutting edge functionality to give your site an advantage over your competitors. What visualRead More Article by Topher Levin at 7 Design Trends for Your Next Website Redesign
  • How to Execute an SEO Content Marketing Plan

    Bill Rice
    1 Jun 2015 | 9:00 am
    Lots of people have an SEO content marketing plan, often by swiping one of the hundreds of frameworks or outlines from blogs and websites. Maybe you’ve even engaged an SEO company to do the research and analysis to tell you precisely what you need to do to get your website and content to rank. Unfortunately,Read More Article by Bill Rice at How to Execute an SEO Content Marketing Plan
  • Digital Marketing Patterns that Work

    Bill Rice
    29 May 2015 | 6:00 am
    In software development, there is this notion of design patterns. It is a template, a reusable solution to common problems that occur in developing software. A software engineer studies, collects, and uses these design frameworks to build new software and craft more complex applications quickly. Digital marketing lends itself well to using design patterns. TheseRead More Article by Bill Rice at Digital Marketing Patterns that Work
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    Technology & Marketing Law Blog

  • DMCA 512(c) Formalities Strike Again–BWP v. Hollywood Fan Sites

    Eric Goldman
    2 Jul 2015 | 7:10 am
    Have you amended your “Interim Designation of Agent to Receive Notificationof Claimed Infringement” today?I previously blogged this case, so see my earlier post for background. This week’s ruling focuses purely on the 512(c) safe harbor’s requirement that online services designate an agent for service of notice with the Copyright Office. Defendant #1 can show that its earliest agent designation was filed on November 5, 2012. The complaint alleges infringement starting March 17, 2011. Without an operative filing before Nov. 5, 2012, the court says the 512(c) safe harbor…
  • Q2 2015 Quick Links, Part 2 (Censorship and More)

    Eric Goldman
    30 Jun 2015 | 9:19 am
    Photo credit: 3D Quick Link Crossword // ShutterStockContent Regulation * Oxera: The economic impact of safe harbours on Internet intermediary start-ups * South Korea is mandating that all cellphones sold to minors have an app called “Smart Sheriff” that censors their online experience. What could possibly go wrong? * Reason: The Misguided War on Sexting * Google will allow individuals to remove “revenge porn” from search results …despite having Section 230 immunity…! * Jeff John Roberts: Hard choices for Google as judges grow bold on censorship * Daphne…
  • Q2 2015 Quick Links, Part 1 (IP, Marketing and More)

    Eric Goldman
    29 Jun 2015 | 9:17 am
    Photo credit: 3D Quick Link Crossword // ShutterStockCopyright * The dominant media storyline about the Mayweather-Pacquiao boxing match was the fight’s widespread illicit availability on the livestreaming apps Periscope and Meerkat. But this should have been the dominant storyline instead: An estimated 4.4 million viewers paid a record price of $89.95 to $99.95 to watch the fight, generating more than $400 million in domestic revenue, Showtime, HBO and the fighters’ promoters said Tuesday. The pace of purchases was so great on fight night that the bout was delayed by about a…
  • When Can Defendants Defeat A Criminal Threat Prosecution By Claiming They Were Joking? Not Often

    Venkat Balasubramani
    28 Jun 2015 | 8:44 am
    The “Twitter joke trial,” where a UK man was prosecuted for joking about blowing up an airport, made waves and resulted in widespread criticism, but recent cases in the US show that prosecutions for jokey threats over social media are alive and well. And the First Amendment is not a trump card. US v. Bradbury: Bradbury posted that he was part of an anarchist organization who organized to kill cops in the Lafayette area. He wrote that two residents who recently killed police officers acted on the anarchists’ orders and that the anarchists were targeting specific police officers.
  • North Carolina Cyber-Bullying Statute Survives First Amendment Challenge

    Venkat Balasubramani
    24 Jun 2015 | 8:20 am
    photo credit: Shutterstock/Memo Angeles – “Internet Troll Using a Computer” Defendant was accused of cyberbullying over posts he made about (and to) his high school classmate (Dillon) on Facebook. The opinion is unclear on the precise nature of the original post and whether defendant initiated the post, or offered comments, or both. Among other comments, defendant made the following statements: (1) This is excessively homoerotic in nature. Exquisite specimen. (2) Anyone who would be so defensive over Dillion can’t be too intelligent. (3) And you are equally pathetic for…
 
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    She-conomy

  • Top 38 Social Media Links To Follow the 2015 Cannes Festival

    sheconomy
    18 Jun 2015 | 1:06 pm
    Just days away, this will be a BIG year for marketing to women at the Cannes International Festival of Creativity. As we have mentioned, this year Cannes is introducing the Glass Lion award for the first time and Jury Head, Cindy Gallop is charged with honoring work that challenges gender bias and shatters stereotypical images of men and women still very much rooted in today’s marketing messages. CAN’T BE THERE? NO PROBLEM! Thanks to social media and Image Brief, you can use the Infographic shown below to keep up with everything going down at Cannes. They analyzed hundreds…
  • Big Food & Women Go Together Like Oil & Water

    sheconomy
    4 Jun 2015 | 4:02 pm
    Women control 93% of the $1 trillion spent on food purchases in the U.S. annually, and they are chomping away at Big Foods. These are the women who as early as 2008 were saying they wanted healthy attributes, guarantees of freshness, safety and pure ingredients, according to a comprehensive study fielded by Boston Consulting Group and published in the book, Women Want More by Michael J. Silverstein and Kate Sayre. It was revealed that women also wanted to make connections with food producers who ensure social responsibility and encourage philanthropy. And women across all of the…
  • Social Media May Have a 30 Year History, But The Impact on Marketing to Women Took Place in the Last Five Or So

    sheconomy
    29 May 2015 | 2:39 pm
    While it seems that social media happened overnight, the technology has actually been evolving over the past three decades as you can see in the Infographic from Simplify360 below. Even, Six Degrees, considered the first modern social network, was launched as early as 1997 allowing users to create profiles and become friends with other users. Yet, although it attracted as many as 3.5 million members at one point, Six Degrees of Kevin Bacon appears to have had much longer staying power. Perhaps just a bit before it’s time, Six Degrees shut down in 2001, just three years before…
  • Male Marketers: Not Listening to Moms, is Not Good for Business

    sheconomy
    21 May 2015 | 10:43 pm
    All moms are not the same anymore than all women are the same. Yet, marketers not only continue to lump them all together as one segment, they tend to forget that moms are still women and have needs in addition to being a mom. Nicola Kemp puts it best in an article she authored in Marketing Magazine appropriately titled, “Marketing to Mums is Broken”, “In brands’ persistent, misguided belief that they can market to mothers as a homogeneous group, their characterization of women ranges from the idealized to the absurd.” The article also reveals the…
  • Male Marketers: Are You Talking to Women Differently on Their Smartphones?

    sheconomy
    26 Mar 2015 | 7:59 am
    With consumers using smartphones 80% of the time to search the Internet, brands must shift their focus as well. Consumers now expect their mobile experience to be everything they are used to finding on their computers. This makes it even more important to understand that there are distinct differences in how women and men use both social media and their smartphones. The following infographic from FinancesOnline.com reveals some of the interesting patterns emerging. Just a few of the highlights: Women outnumber men when using social media for staying in touch with others, sharing photos,…
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    Vitamin IMC

  • Marketing to millennials: mobile and multi-platform engagement rock

    Yijie Lu
    8 Jun 2015 | 8:49 am
    According to a study from Eventbrite, one in five millennials attended a music festival within the previous year. Remote participation is also increasingly important. In fact, one out of every four posts about music festival came from remote participation via live streams or other platforms, and 70 percent of people viewed music festivals remotely said that they were more likely to attend a future live event. Besides profiting from the wristbands, major music festivals create a myriad of other touchpoints for marketers to interact with millennial consumers. According to The Wall Street…
  • Internet of Things (IoT): What you need to know

    LuCinda Hohmann
    21 Apr 2015 | 8:32 am
    A world based on the Internet of Things is upon us. There are extraordinary benefits to this world – but with them come questions and concerns. Here is what you need to know. What is the IoT? Imagine a world where potholes are fixed before anyone reports them, electricity is only distributed to your home when you need it, appliances turn themselves on and off depending on need, and heart attack victims are saved because changes in the heart’s rhythm are detected before the patient shows any signs. This is a world based on the Internet of Things. The Internet of Things is a phrase given to…
  • 3 Interactive Marketing Insights from WeChat’s Lunar New Year Campaign

    Yijie Lu
    16 Apr 2015 | 10:40 am
    How WeChat redefined rituals in a digital multiplatform age Giving money in a red envelope to relatives and close friends is an ancient tradition that represents best wishes during the Chinese Lunar New Year. As traditional rituals are encountering new technology and digitalization, the Chinese messaging app WeChat redefined the “red envelope” by inventing a virtual red envelope feature that can be used in chat rooms. On the Lunar New Year’s Eve, WeChat recorded 1 billion virtual red envelope transactions and 11 billion real-time interactions with its appearance in the gift giving…
  • Why Amazon’s Android App Bundle Made Perfect Sense

    Isha Deodhar
    6 Apr 2015 | 9:19 am
    In a bid to spread a bit of festive cheer during Christmas, Amazon offered, for two days, a free collection of paid apps and games valued at $220. “The Largest Free App of the Day Bundle Ever” was of particular interest to those of us who study customer engagement with brands on mobile devices. According to Amazon’s post-Christmas press release, “Nearly 60 percent of Amazon.com customers shopped using a mobile device this holiday season. Mobile shopping accelerated as customers got later into the shopping season.” Amazon’s offer was an ingenious strategy to ensure that…
  • #1800FlowersFail Taught the Floral and Gourmet Gift Retailer One Thing: The Power of Negative Word-of-Mouth Matters

    Abby Rudd
    24 Mar 2015 | 11:17 am
    When you order a high-priced floral arrangement for your loved one on Valentine’s Day, you expect the delivered product to appear as beautiful as the image from the website. However, 1-800-Flowers outraged its customers from around the United States as arrangements were delivered late with half-dead flowers and crushed chocolates this February 14th. The unfortunate negative experiences for customers catapulted 1-800-Flowers into the spotlight as #1800FlowersFail became a trending topic across social media platforms. While this sort of customer disappointment is far from the norm for its…
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    Online Marketing Blog - TopRank®

  • Online Marketing News: G+ Brands Stripped, The Mayor Has Returned, Facebook Gives You A Cut

    Ben Brausen
    3 Jul 2015 | 2:45 am
    The 75 Most Important Social Media Acronyms – Acronyms are a natural fit for social media networks. These platforms are based on short and snappy communication, so it makes sense for people to rely on abbreviations, especially for common phrases. Check out this infographic and see how many you know. Sprout Social Google+ Brand Posts Have Been Stripped From Knowledge Graph Cards – Brand posts on Google+ will no longer be displayed in the Knowledge Graph cards, instead they’ll be treated like all other social updates in the traditional search results. Search Engine Land…
  • 5 Impactful Digital Marketing Takeaways from MNSearch Summit

    Ashley Zeckman
    2 Jul 2015 | 3:30 am
    In order to be an effective digital marketer, it’s imperative that you understand the role that search plays in all of your marketing initiatives. The search landscape is quickly evolving and sometimes what you need is a helping hand from some industry experts to set you down the path to success. Amazingly, that is just what we experienced at this years MNSearch Summit. Alexis Hall, Evan Prokop, Joel Carlson, Kat Steiner and I took a leap across the river into St. Paul Minnesota for a day filled with actionable information that can be used to improve any digital marketing program. If you…
  • Engage More Customers By Becoming a Content Marketing Sommelier

    Ashley Zeckman
    1 Jul 2015 | 3:30 am
    A sommelier is known for having extensive knowledge about wines, and how to complement the sensory experience of each type with perfect food pairings. Many train for years in hopes of finally becoming a Master Sommelier. When embarking on a content marketing initiative, it’s important to know how to maximize the sensory experience of your content. A Master Content Marketing Sommelier knows what will best engage their customers, be it a complex, full-bodied blog post or a light, crisp infographic. Demand Metric found that content marketing generates 3 times as many leads as traditional…
  • 9 Step Social Media Audit for Improving LinkedIn Business Page Results

    Emily Bacheller
    30 Jun 2015 | 3:30 am
    It’s undeniable that LinkedIn is leading the pack for professional social networks. In fact, more than half of all of the business in the world have created a business page on LinkedIn. With over 4 million business pages on LinkedIn, the competition for the attention of potential clients and job seekers is at an all-time high. One way to take a critical look at your LinkedIn business page is to conduct a social media audit and identify areas for improvement. Understanding the elements that will help you build trust with your audience and provide a seamless brand experience for visitors…
  • #CMWorld Infographic: 12 Marketing Box-Office Titans Share Tips For Creating Blockbuster Content Marketing

    Ashley Zeckman
    29 Jun 2015 | 3:30 am
    There’s a special kind of magic to behind-the-scenes photos from movie sets. You can see how a team of special effects wizards transforms a toy model into a spaceship hurtling towards an alien planet, or a lifeless doll into a skyscraper-climbing giant gorilla. Knowing how the trick is done somehow makes the finished product even more satisfying. That’s especially true if you’re a kid with a camera trying to bring your own dreams to the silver screen. In the newest eBook series co-produced by TopRank Marketing and Content Marketing Institute, we asked content marketing wizards to…
 
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  • State Won't Let Stores Open on Nov. 22

    5 Jul 2015 | 4:36 am
    State Won't Let Stores Open on Nov. 22WMTW Most people flock to stores on Thanksgiving for last-minute items or pre-Black Friday steals -- but one state's law doesn't allow that.Where big box stores will be closed In Case You Missed ItSchool Bus Driver's Terrifying Close CallShocking Thing Opens Up in Man's LawnOfficial 'Disgusted' by What Happened to Car
  • General's Emails More Than 'Flirtatious'

    5 Jul 2015 | 4:36 am
    General's Emails More Than 'Flirtatious'APGen. John Allen, the top US commander in Afghanistan, exchanged countless emails with a woman at the heart of the Petraeus scandal.Source reveals explicit messagesMore NewsPlane Crashes Into Mississippi HomeWashington Post Editor Steps DownHusband Finds Teacher in Act With Boy
  • Reason This Ad Is Making Waves

    5 Jul 2015 | 4:36 am
    Reason This Ad Is Making Waves Marks & SpencerIt looks like any other holiday clothing ad for kids, but something about this one is different -- and it's not an accident.How a Facebook post started it allMore StoriesPreterm Birth Rate Drops to New LowPossible Risk Factor for Autism Found?Stranger I Wish I'd Stopped to Talk With
  • Soap Star Says Goodbye After 25 Years

    5 Jul 2015 | 4:36 am
    Soap Star Says Goodbye After 25 YearsCBSSusan Flannery left 'The Bold and the Beautiful' after two and a half decades -- and she's not the only star with a very long TV tenure.Actress who spent 41 years on her showMore to See'X Factor' Singer Says Sexuality Was a RiskActress Opened Up About Bipolar DisorderStreisand's Son Sings for Gay-Friendly Film
  • Take a Look at Where JFK Was Born

    5 Jul 2015 | 4:36 am
    Take a Look at Where JFK Was BornNational Park ServiceYou'll find the late president's very first belongings inside this New England home -- which is being opened to the public for the first time.Famous items the living room is 'filled with'More to SeeStar Has Rose Named After HerCommon Heating Mistake Could Cost YouThe Best Pillow for Your Sleep Style
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    Chief Marketing Technologist

  • Agenda for MarTech Europe announced, over 20 sessions

    Scott Brinker
    1 Jul 2015 | 5:03 am
    I’m excited to share with you the MarTech Europe agenda that we just released this week. Even though only three months have passed since our last event in San Francisco, I am amazed by how much has progressed in our industry, as represented by the topics — and the level of those topics — that we’ve been able to bring into next MarTech program. First, my sincere thanks to everyone who submitted session ideas to our call-for-speakers for MarTech Europe. As always, it was humbling for me to see all the terrific ideas suggested by highly experienced professionals at the…
  • Marketing and the Internet of Things, closer than you think

    Scott Brinker
    23 Jun 2015 | 4:30 am
    For many years, we kept being promised that “the year of mobile” was upon us. When it failed to materialize, it was easy to become jaded and write off much of the discussion of that coming wave of innovation as hype. But somewhat suddenly, we now look around, with everyone reaching for their phones every other minute — or checking them on their Inspector Gadget watches — having integrated them into their soaring digital expectations of daily life, and we realize, “Whoa, it’s a mobile world.” Businesses who figured out how to leverage that ahead of the rest…
  • 3 apologies from an imperfect marketing tech blogger

    Scott Brinker
    18 Jun 2015 | 5:02 am
    Apologies come in threes? Today they do. First, I apologize for the example of a 3-vendor multi-platform stack article from earlier this week. I’ve heard from multiple readers that it came across to them as an uncharacteristically promotional post, not what they’ve come to expect from my blog. As I tried to disclaim in the introduction to the post, I thought it was interesting that Battery was positioning three of the companies from their portfolio (note that Salesforce wasn’t part of their portfolio, but they were an investor in ExactTarget, which is now a part of…
  • A great example of a 3-vendor multi-platform stack

    Scott Brinker
    16 Jun 2015 | 6:04 am
    The following is a guest article by Roger Lee, a general partner at Battery Ventures. As regular readers know, I rarely publish guest posts, particularly those that emphasize individual vendors. When you read this one, you may think I have thrown that policy out the window, as Battery has invested in two out of three companies featured in it (update: three out of three, if you count that ExactTarget is now part of Salesforce). I have not. I chose to publish this because I think it’s another great example of how the martech world seems to be evolving into a multi-platform environment.
  • 21 marketing technology stacks shared in The Stackies

    Scott Brinker
    9 Jun 2015 | 8:28 am
    I’m pleased to announce the results of our first-ever “Stackies” awards. As a quick recap, we invited marketers to send in a single-slide diagram of their marketing technology stack, the different marketing software products that they use in their work, organized in a way that makes the most sense to them. The four “best” stacks entered would split $1,876 to be allocated to charities they could choose. Before I reveal the winners, let me first say a big thank you to everyone who participated. 21 marketers sketched out their marketing stacks and agreed to share…
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    FUEL LINES

  • This is My Personal Story In Leading Ad Agency New Business

    Michael Gass
    25 Jun 2015 | 3:44 pm
     Business development has dramatically changed and rainmakers of the past have struggled with the changes.I wanted to publically thank my good friend, Ken Henley, who is a Nashville artist that created my new caricature. Ken and I have known each other for years. We’ve seen a lot of changes within the advertising industry, but none as great as what has occurred over the past seven years.I’ve been in business development almost my entire advertising career. I was an account director and was asked by one of the agency owners to give new business a try after three other…
  • How to Craft an Agency PR Plan That Drives New Business

    Michael Gass
    10 Jun 2015 | 8:56 am
    “A good plan is like a road map: it shows the final destination and usually the best way to get there.” – H. Stanley Judd, Author, Think RichWhile there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Whether your agency emphasizes inbound or outbound marketing—or a combination of the two—PR is an important tool that can help you attract attention and generate new business opportunities.I believe the key to using PR to drive agency leads is to have a strategy in place…
  • Fuel Lines New Business Conference 2015 to Highlight the New Drivers of Agency New Business

    Michael Gass
    9 Jun 2015 | 7:41 am
    BIRMINGHAM, Ala., Jun. 9, 2015 /PRNewswire-iReach/ – Michael Gass, founder and president of Fuel Lines Business Development, announced the finalization of details for the Fuel Lines New Business Conference 2015, to be held October 8-9 in Nashville, Tennessee. A Super Earl Registration has already begun.“New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online. It’s now more important to be FOUND than to CHASE new business,” said Gass.Fuel…
  • Workshop: A New Approach for New Business – Chicago

    Michael Gass
    11 May 2015 | 2:00 pm
    The Primary Battle for New Business Has Moved Online. This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and The List will be held on Friday, July 24, 2015, in Chicago, Illinois.This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new…
  • How to Use Hashtags for Ad Agency New Business

    Michael Gass
    8 May 2015 | 8:30 am
    The use of hashtags within social media creates a great opportunity it improve awareness and reach prospective clients. Hashtags are words preceded by the hash symbol(#). Twitter users were the first to use hashtags back in 2007 and are still the primary users, but hashtags are now used a lot on other social media platforms such as Facebook, Google +, Instagram, Pinterest, Tumblr and Vine.Using hashtags is an easy way to make your content searchable. Prospects can click on a word with a hashtag symbol before it such as #inbound, #contentmarketing or #newbusiness to see all the other…
 
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    Kneale Mann | Leadership

  • My Opinion is Not Your Perspective

    Kneale Mann
    3 Jul 2015 | 2:00 am
    There is ample data to suggest if we find common ground, we stand a chance to agree. The bigger question is do we need to agree? Every interaction we experience is more than the conversation we have at the time. My experience, perspective, biases, and view mix with yours. I am a free thinker but I have a deep need for focus and strategy. In my career, I have overseen the creation of three brand new radio stations from concept to completion, helped a tech start-up build their strategic plan and brand roll out, and worked closely with a real estate firm to triple their revenue in two years. The…
  • Simplifying Complexity

    Kneale Mann
    29 Jun 2015 | 6:43 am
    Business is difficult. People are more difficult. Leadership is even more difficult and we have said for generations it requires hard skills and soft skills. Yves Morieux has consulted hundreds of companies around the world and suggests both are obsolete. He outlines six rules to simplify work and business.__________________________________________________________________Kneale Mann | People + Priority = Profit
  • I'm Feeling Reflective

    Kneale Mann
    26 Jun 2015 | 9:01 am
    My life has changed dramatically in the last 18 months. There is conventional wisdom that states we endure a few events in our lives that cause major upheaval and stress. They can change us, inspire us, hurt us, depress us, or any combination. Those include; a death close to us, a significant illness, the end of a long relationship, substantial career shift, selling a house, and moving to a new city. I don’t put too much significance on dates but last January a long relationship ended and a year ago today I secured my first major move to a new city. Since then, I have moved cities again. My…
  • Introverts and Opportunity Makers

    Kneale Mann
    22 Jun 2015 | 2:00 am
    We have somehow created a world where the bold and loud seem to get more than the thoughtful and quiet. There is theory that introverts have to work a hundred times harder than extroverts who seem able to navigate our confusing busy world. I'm both so I can see both sides. The key is how we work together to create magic. Great teams need differing opinions and perspectives.Kare Anderson shares her story as someone who suffered from chronic shyness and how she found the capacity to make change through her challenges to become an opportunity maker and how we can do the same.
  • Asking for Help

    Kneale Mann
    19 Jun 2015 | 2:02 am
    I had a great chat last week with a good friend. She said I wasn’t being open enough here on my website and I wasn’t putting enough skin in the game for you to understand my point of view and share more of me. She made some great points. Then this week, I had one of those life conversations with my best friend. We’ve known each other since high school. It’s a rich relationship. No topic is off-limits. We talk about careers and relationships, music and cars, dreams and wishes, and we have been there for each other through the ups and downs over 35 years. We’re often asked how we…
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    iMediaConnection Blog

  • What Is The Best Time To Post Social Media Updates?

    David Murdico
    3 Jul 2015 | 11:25 am
    Ecclesiastes - aka King Solomon, that famous guy from the Bible - once wrote: “Whoever watches the wind will not plant; whoever looks at the clouds will not reap.” I don’t care of you’re Christian, Jewish, Muslim, Buddhist, or celebrate Festivus… that holiday for the rest of us, the quote applies to anyone trying to figure out that perfect time to post on Facebook, Twitter, Instagram, YouTube, their blog or whatever. Whoever watches the wind will not plant - They’re afraid their seeds will blow away. But by the time the wind subsides, the rain starts and then their seeds will wash…
  • Lest we forget the importance of great products

    Lizzie Serber
    2 Jul 2015 | 11:04 am
    As marketers, we deal daily in buzzwords like big data, content marketing, programmatic, omni-channel – the myriad ways to find and capture our audiences in the crevices of the interwebs. These things are integral to our success, and they make for an exciting and ever-changing industry. Actually, my very meta career is based on the fact that marketers always want and need to learn more about marketing and the coolest new ad-tech products out there. But recently I tasted Not Your Father’s Root Beer, and I felt like my thinking had been re-calibrated to focus on product perfection first and…
  • Ranking 25 of the most engaging brands on Facebook

    Doug Schumacher
    2 Jul 2015 | 9:00 am
    This is a new regular content feature we’ll have on our blog. A leaderboard of 25 of the brands generating the most engagements on Facebook. The goal of this is to capture the Facebook content and community traits of the top brands operating in the US. So we’ve put several constraints on which brands are selected. Brands must be operating in the US, we’ll use the US page unless there’s only a global page, brands must be consumer products vs B2B, and we’re excluding technology and entertainment brands, as our goal is to better understand how typical consumer products work on social…
  • How retail fashion brands run a ‘sale’ on social media

    Doug Schumacher
    1 Jul 2015 | 3:00 pm
    It can seem like fashion retailers are in constant states of running sales. However, looking at social media analytics, it looks like the brands are a little more selective about when they use that term. Take a look at the Subject Analyzer chart below, showing the term ‘sale’ used in the first 6 months of this year. In the Posts chart, you can see a total of 81 combined posts on Facebook, Twitter and Instagram. Not that much volume given we’re talking about 10 of the largest retail fashion brands (listed at the bottom of the Engagements By Day chart). The Posting By Day chart shows…
  • Color and Branding: How to Use the Psychology of Color to Hook Customers

    Allison Freeland
    1 Jul 2015 | 12:04 pm
    No branding tool is more effective than color. In fact, 93 percent of shoppers make purchase decisions based on color and appearance.  Color preferences are tied to personal preference, cultural upbringing, and context, and also have deep psychological ties. Research reveals individuals make a subconscious judgement about a product, place, or thing within 90 seconds of viewing it, and between 62 to 90 percent of that perception is based on color alone. So, you can see how color plays a part in driving revenues or serving your organization's end goal. Color also improves willingness to…
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    FOLDEN.INFO eMarketing

  • Content Marketing Trends

    FOLDEN.INFO
    25 Jun 2015 | 10:11 am
    Content marketing affects online marketing strategies already for some time, mainly caused by the sharing economy, collecting favorites or various publishing formats especially blogging. Now content marketing matured and insights are available about successful content marketing approaches, which are summarized in a slide show by the Content Marketing Institute. The accompanying text about the publication ...read more
  • Online PR for Startups

    FOLDEN.INFO
    16 Jun 2015 | 7:27 am
    Making online pr is of high importance to startups, this is what is communicated and the own experience as well. Observing the market for years already has shown that companies making a lot of online pr are often most successful. Others without making any noises often appear for the first time by a sad article ...read more
  • Social Media Marketing Report

    FOLDEN.INFO
    2 Jun 2015 | 6:41 am
    SocialMediaExaminer has published a comprehensive report about the use of social media by enterprises. About 3700 marketers provided insights to this report. The report examines the social media use by B2B and B2C marketers. A key questions is which social networks are used. Of course Facebook and Twitter are most common to B2C marketing, but ...read more
  • Social Media Analytics dedicated to Content Marketing

    FOLDEN.INFO
    28 May 2015 | 9:32 am
    Social media analytics regarding content marketing creates transparency about the events of shared content. If you aim to compete with other companies being in the content marketing game the following social media analytics and marketing tools will serve you. The first one is Social Crawlytics, which is explicitly dedicated to competitive analytics. It shows at ...read more
  • Email Marketing with Empathy

    FOLDEN.INFO
    20 May 2015 | 7:42 am
    a further approach is brought by the email marketing tool Chrystal, which enables to address customers with empathy. The tool analyzes millions of profiles to talk to customers with a kind of emotional intelligence. Similar to a typical typing correction the tool suggests the way to communicate with a particular person. This happens by the ...read more
 
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    Digital Jungle

  • Digital Jungle Wins Tourism Holdings Limited

    Eliot Liang
    24 Jun 2015 | 9:39 pm
    Sydney, AUSTRALIA, June 25th 2015 Digital Jungle, a leading cross-cultural digital marketing Agency that works with international clients to target Chinese audiences across the world, announced today the signing of an Agency of Record with Tourism Holdings Limited that appoints Digital Jungle as their Digital Agency for the next year. Tourism Holdings Limited (thl) is Read More The post Digital Jungle Wins Tourism Holdings Limited appeared first on Digital Jungle.
  • How Western Brands can Benefit from TMall Global

    Meg DeJong
    10 Jun 2015 | 12:30 am
      China’s biggest e-commerce retail service, TMall Global, is leading the way in SEO. Although TMall is a service provider that operates without a company or overhead cost, they have been overwhelmingly successful in attracting business. TMall works with Western companies to help them boost their brand image and sell foreign authentic goods to the Read More The post How Western Brands can Benefit from TMall Global appeared first on Digital Jungle.
  • Strategic Alliance of Baidu and Taboola

    Meg DeJong
    24 May 2015 | 5:52 pm
      This week, Chinese search engine giant Baidu and content marketing firm Taboola made news when they announced their strategic partnership. Working together, these two companies can enhance the services that the other provides. But what do these companies each do separately? Baidu’s Success In the simplest terms, Baidu can be thought of as the Read More The post Strategic Alliance of Baidu and Taboola appeared first on Digital Jungle.
  • Digital Jungle Wins Russian Phone Maker, Yotaphone

    Eliot Liang
    12 May 2015 | 11:24 pm
    Beijing, May 13th 2015: Digital Jungle, a leading cross-cultural digital marketing Agency that works with international clients to target Chinese audiences across the world, announced today their collaboration with the Russian smart-phone developer Yota Devices to promote and market the Yotaphone 2 dual-screen always-on smartphone in the Chinese market. Yota Devices believes in a business Read More The post Digital Jungle Wins Russian Phone Maker, Yotaphone appeared first on Digital Jungle.
  • Digital Jungle wins Mission Foods in China

    Eliot Liang
    6 May 2015 | 7:15 pm
    Beijing, CHINA May 7th 2015 Digital Jungle, a leading cross cultural digital marketing Agency that works with international clients to target Chinese audiences across the world, announced today their collaboration with Mission Foods, a leading global manufacturer of flatbread, corn and flatbread-related products, for the promotion of their wraps and tortilla- chips ranges for the China retail market. Mission Foods Read More The post Digital Jungle wins Mission Foods in China appeared first on Digital Jungle.
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    Logo Design Blog

  • Get iOS app development for your business

    Ben Johnson
    1 Jul 2015 | 12:18 am
    In this economic environment many businesses want to gain maximum benefit from alternative platforms like digital and mobile platforms. Mobile usage has proven lucrative for many businesses from past few years because it is not just cost-effective but it is also far-reaching. Whether you have set-up your business recently or you are searching for an  [ Read More ]
  • Save your brand from cheap web design offers

    Ben Johnson
    21 May 2015 | 1:11 am
    This is about your corporate website, your brand presence in the online market exposure. As a business entrepreneur or marketer, you must know how many benefits your website brings in for your business. That is why it is best if you save your website now from any cheap web design offer that comes your way.  [ Read More ]
  • 7 most popular Ecommerce Websites in the world

    Ben Johnson
    10 Apr 2015 | 1:01 am
    People from around the world are increasingly shopping online, which is why more and more companies are creating their own ecommerce website.Let’s have a look the world’s most popular online stores. 1.       Amazon Amazon was founded in 1994 by Jeff Bezos. Originally, amazon started out as an online book store but soon it began selling  [ Read More ]
  • The secret behind building a successful brand

    Ben Johnson
    14 Jan 2015 | 2:13 am
    It doesn’t matter if you are a big or small company. Your digital presence matters, it builds your brand.  Your viewers can easily get lost in a plethora of other brands or companies offering the same services or products as you. So the secret behind getting eminent success is to have proper digital branding, which  [ Read More ]
  • How to go about the logo maker for your business

    Ben Johnson
    20 Nov 2014 | 1:58 am
    When you need a logo and a brand identity for your business, then there a few options you might want to consider how you will go for a logo maker for your business logo. Your brand identity earns recognition in the competitive market and gains positivity for the business. Many organizations strive to have such  [ Read More ]
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • Essential Needs For Capacity Building Of Your Digital/ Social Media Team

    yinkaolaito
    3 Jul 2015 | 5:12 am
    Every great team and process need continuous overhauling. This is because if they remain stagnant, it is a matter of time before life is existed out of them. Though still alive but what one will have is just an echo and not a voice. No matter how great an individual is today, if he remains […]
  • 6 factors that make online posts go viral

    yinkaolaito
    22 Jun 2015 | 6:56 am
    We all love to post stuff online and gain traction. Nobody wants to be a failure. We all cherish being appreciated,  followed  and ‘liked’ online. For those who work hard on their content , they know this is a hard task. We all know people claim content is king, but in most cases content may […]
  • The Perils of Bad Branding

    yinkaolaito
    15 Jun 2015 | 3:39 am
    Branding exercises can often fall completely flat on their faces, especially if a distinct lack of imagination is utilised by marketing executives. This was perfectly shown during the rebranding of the Las Vegas Hilton, when its name was changed simply to the LVH Hotel. Uninspiring, boring and more akin to a title used by a […]
  • Nigeria Bloggers and Online Writers’ Forum: Free membership opens

    yinkaolaito
    8 Jun 2015 | 2:20 am
    Online writing, blogging, citizen journalism has become global game changer in the way we communicate today. The advent of digital tools brought a lot of disruptions to the way organizations and individuals communicate.  No serious brand can neglect or refuse to pay attention to what is going on online. Those who do that in the […]
  • How to re-invent Journalism in Nigeria

    yinkaolaito
    27 May 2015 | 2:54 am
    Journalism as a profession is best practised when there is a passion. A great journalist is a lover of words. Even when one is not a Shakespeare from scratch, there must be a great  urge to be the best. Hence great journalists read, relate, learn and relearn those things they knows. A great media profesional […]
 
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    On Social Marketing and Social Change

  • Concept Testing: The Most Important Step for Social Marketing Research

    Craig
    1 Jul 2015 | 9:03 am
    The biggest change in formative research that social marketers are still learning how to do well is concept testing. As I described it in my book, concept testing is the phase of research “in which options for the target behavior and its associated value of benefits are validated among members of the priority group” (p. 185). It is VERY different from pretesting draft messages (in all their formats) and prototypes of products and services before putting them into final form. If I can do only one type of formative research, I always choose concept testing. Why? Concept testing pits the…
  • Being More Creative

    Craig
    9 Mar 2015 | 8:15 am
    How can social marketers put more creativity and innovation into their work to inspire and move people and communities to better health and improved well-being? That is a question that bedevils many staff, managers and administrators who find that they need to stop the insanity of doing the same thing over and over again to achieve the same small effects. Being ‘creative’ or ‘innovative’ doesn’t happen by simply giving people permission to do so. Especially in the public and nonprofit sectors, it’s not that easy. Many managers and staff come from academic backgrounds where…
  • Scarcity and Social Change

    Craig
    7 Feb 2015 | 7:54 am
    Scarcity is more than an economic idea of there being limited resources to meet everyone’s every need. Having less than what we perceive we need – whether it is food, money, friends or time – is having less than we feel we need. What makes scarcity an important idea for social marketers and other change agents is that it captures the mind; scarcity changes the way we think. Scarcity causes us to ‘tunnel’ – to adopt a mindset that focuses only on what seems, at least at that moment, to matter most. Scarcity, as you might expect, can lead us to do some not so smart things. That is…
  • Getting to the World Social Marketing Conference - 2015

    Craig
    5 Feb 2015 | 7:32 am
    The 3rd biannual World Social Marketing Conference is coming up 19-21 April 2015 in Sydney, Australia. Jeff French, the Conference Chair, has developed a Top 10 list for why you should be there:     1.    Hear the most up-to-date evidence and thinking about how and why social marketing is being applied around the world.    2.    Meet and talk with the world’s leading thinkers, researchers and practitioners.    3.    Grow you professional network and set up joint projects and interventions.    4.    Promote you own organization and what it’s doing, and find…
  • Asking the First Question for Change

    Craig
    3 Feb 2015 | 9:17 am
    I find that there are five fundamental approaches to how people approach solving wicked social problems and pursuing social change. They are distinguished by the first question each of them asks when thinking about possible solutions and approaches.I was reading a profile of a Harwood Institute Public Innovator that crystallized this idea for me. It concerned a relatively circumscribed problem (not the scope or scale of reducing global HIV incidence or childhood obesity) where, even in those circumstances, the differences in approach become clear. The problem was how to improve the narrow,…
 
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    Digital Examples

  • Amazon's 1 Hour Delivery Comes to London

    30 Jun 2015 | 6:19 am
    Available to Prime members only, for a £6.99 fee, and for orders of £20 and over only.  It always begs the question of how many things do you need that urgently, but these days we're more spontaneous, forgetful and impatient, so maybe the answer is 'lots of things'More here
  • Beats 1 & Exclusive Content

    29 Jun 2015 | 3:05 am
    Beats 1, Apple's free streaming radio service, launches tomorrow.  Here's a trailer for it:And we're just getting started... @Pharrell @jtimberlake @Caradelevingne @officialjaden & @drdrehttps://t.co/MriT8o0oHB— Beats 1 (@Beats1) June 27, 2015This looks pretty good - people having fun in a radio studio, making stuff that you can't find anywhere else, a bit like all the best radio stations do, but this time globally. The line-up of shows looks imaginative too - Zane Lowe, poached from the BBC, Dr Dre's Pharmacy, and even Elton John's Rocket Hour, a mix of old and new tunes. It's…
  • Haribo Minions

    15 Jun 2015 | 1:31 am
    Apropos of nothing this is quite inspired...The NEW #haribominions have gone Tangy! #minions https://t.co/2eYfHS9r1X— HARIBO UK (@OfficialHARIBO) June 12, 2015See also - The HariboMinions
  • Personalised Promoted Tweets

    11 Jun 2015 | 9:05 am
    It seems that you can personalise Promoted Tweets, and Coke is the first brand to do it.It's a great way to promote the new set of personalised Coca Cola bottles.  There is, obviously, lots of scope for getting this wrong - machines can interpret two words as a first name and surname - but I haven't seen any examples of this going wrong.More here
  • Apple Music - The History of Sound

    9 Jun 2015 | 2:34 am
    Apple has produced this lovely ad to promote the launch of Apple Music.I think the battle between Apple and Spotify (& Google and others) for music streaming will be very interesting.Apple is striking its own path - no free level, and curated radio, appealing to the more creative and richer end of the market.  I think their idea of curation is very interesting, hiring Zane Lowe and others from the BBC, and letting them make shows and pick music. Spotify, on the other hand, is all about big data, and trying to use your past choices and the context you're in (time of day, location) to…
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    Idaho Ad Agencies

  • Radio news & notes

    donday
    30 Jun 2015 | 8:37 am
    A few Idaho radio news & notes: Make a greater Impact KWYD/Wild 101 just added a second frequency: 101.5 FM. The station launched in 2008 at 101.1 FM — and will remain there, but the new 101.5 signal will drastically improve signal coverage in the downtown Boise core, Boise State, and the Barber Valley. The 101.1 FM signal broadcasts from a site near Parma and has great coverage in Canyon County. This new transmitter sits near the cross on Table Rock and will help the station in town. “When we launched KWYD as a brand new station on 10/31/08 we knew we had a great…
  • New Hire at Fahlgren Mortine

    Brian
    16 Jun 2015 | 1:17 pm
    Fahlgren Mortine has added Shelbi Haas as an Account Associate in their Boise office, to support clients such as J.R. Simplot Company and NeighborWorks Boise. She was most recently a Sales and Marketing Coordinator for Hubble Homes, and previously served as a Marketing and Events Coordinator for the Idaho Lottery. Shelbi is a graduate of Boise State University, with a BBA in Marketing. Congratulations Shelbi.
  • 2015 Silver Medal Award Recipient: Jamie Cooper

    Brian
    11 Jun 2015 | 8:24 am
    Jamie Cooper, CEO of Drake Cooper, was the recipient of the 2015 Silver Medal Award from the Idaho Advertising Federation at this year’s Rockie Awards Show. For those who may have missed it, here’s the video introducing this year’s winner: Congratulations, Jamie.
  • Job Opening: Producer at Oliver Russell

    Brian
    10 Jun 2015 | 4:23 pm
    Oliver Russell in Boise is on the hiring spree again. Their most recent opening is for a Producer. From the job description on their website: We think the title “account executive” is an anachronism and that project manager sounds a little too technical, so we’ve adopted the title “producer” as an active-tense description of a Hollywood production model for what is arguably the toughest job at Oliver Russell (though we’re about as far from show business and LA-LA land as you can be). Our producers are responsible for the daily contact with multiple client accounts, resourcing,…
  • Done deal: KIVI, KNIN go to separate camps

    donday
    26 May 2015 | 8:48 am
    The Boise DMA has new television station owners – snapping up a pair of stations that used to be joined at the hip. On April 1, EW Scripps formally closed on its deal to acquire Journal Communications’ broadcast assets, including KIVI-TV, KSAW-TV (Twin Falls), KTHI/107.1 K-Hits, KQXR/100.3 The X, KJOT/Rock 105.1 and KRVB/94.9 The River. Not included in the deal was KNIN-TV Fox 9. You’ll remember in September, we walked through all the possible scenarios – as the FCC wasn’t going to allow Scripps to scoop up KNIN. I laid out five potential options – and the…
 
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    Marketing Chit-Chat

  • Whatever happened to writing for humans

    Kanupriya
    18 Jun 2015 | 10:20 am
    Of late I have been interviewing people for content writer positions in my current organization. I had some content strategy in my mind and the goal as product owner was clear to me – create content for user engagement and offer content that the user is looking for. Yes, the operative word was “user”, loud…
  • Why This Mobile App Only?

    Kanupriya
    24 Mar 2015 | 11:00 pm
    Exactly how any apps do you think a consumer can have on her mobile? And how many apps do you think a consumer really needs on a regular basis? Yes, I do understand that amount of data a brand can access if the user has installed its app is phenomenal and that a brand gets…
  • Political Advertising in India 2014 – Worth it?

    Kanupriya
    4 May 2014 | 11:34 pm
    Did I just hear that this year the estimated spend on political campaigns in India is $5 billion? $5 billion? That’s like 30,000 crores in INR! $5 billion? That’s just $2 billion short of what they spent in last presidential election in US! $5 billion? That’s way beyond the permissible spend-limit on election campaigns in…
  • Buying Facebook Likes? Paying for positive reviews? Purchasing Twitter Followers?

    Kanupriya
    26 Sep 2012 | 10:22 am
    Just few days back I had tweeted about my declining interest in some of my favorite blogs. Reason? Posts on those blogs now are obvious enough to make out that they are paid and not the real ones. And yesterday I got to read this report, which states that paid reviews are gaining momentum as…
  • Social Media ‘Experts’! Really?

    Kanupriya
    8 Jul 2012 | 12:09 pm
    I had thought to write a post on this earlier too but for some or other reason never wrote one. But my last few interactions at different occasions made me think about this term Social Media “Experts” yet again. “Experts” and that too with 6-7 years of experience in Social Media! Like really? Every time…
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    Marketo Marketing Blog

  • Size Matters: How to Run a Virtual Event with 18,000+ Registrants

    Phillip Chen
    3 Jul 2015 | 10:00 am
    Author: Phillip ChenHow do you run a virtual event that has a whopping 18,000+ people registered? Good question! Like live events, virtual events are typically run by marketing program managers to help support demand generation within a specific market. Unlike their live counterparts, there is a common perception that it is easy to run a virtual event. But, I beg to differ! These online extravaganzas can realistically take anywhere from 4-6 months to plan and organize! But even with this immense amount of time and effort, virtual events are worth it. Not only can they can replicate the look…
  • My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men

    Sanjay Dholakia
    3 Jul 2015 | 5:30 am
    Author: Sanjay DholakiaAs our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. But it didn’t take long before it was clear that we were a company with the right technology, in the right place, at the right time. Last week, Marketo attended the Cannes Lions International Festival of Creativity at a time of growing convergence between marketing and advertising. This year’s conference also coincided with the dawning realization that creative advertising is going to become a lot more programmatic, systematic, and yes, personal.
  • [Video] What Every Marketer Should Know: What Is Marketing Automation?

    Sesame Mish
    2 Jul 2015 | 5:30 am
    Author: Sesame MishWhat is marketing automation? This, my friends, is the million dollar question—and the one I’m here to answer. Marketing automation is software that helps companies take complete control of their marketing campaign efforts. Sound too good to be true? Sound like this would only happen in an alternate universe? Guess again! With nearly 70% of businesses using (or currently implementing) a marketing automation platform, according to the Aberdeen Group’s State of Marketing Automation 2014: Processes that Produce, marketing automation has changed the way companies are…
  • What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat

    Sesame Mish
    1 Jul 2015 | 5:30 am
    Author: Sesame MishCan you say #awkward?! On Monday, author E.L. James hosted a Q&A on social media channel Twitter as a way to engage diehard followers of the widely popular Fifty Shades of Grey story and pique their interest in the most recent book to be published in the series, Grey. Yikes! Where It All Went Kaput Sounds tame enough, right? Wrong! During the Twitter chat, James and her team assumed that fans would ask the famed author questions about the intricacies of her writing and what inspires her stories, among other topics. But these “other topics” took on a whole new…
  • The Secret Life of a Social Media Manager

    Shanna Cook
    30 Jun 2015 | 5:30 am
    Author: Shanna CookHave you “liked” all of your Social Media Manager’s posts today? If you haven’t, then you should. Why? Because today is officially Social Media Day! June 30, 2015 marks the 6th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives. We all know how social looks on the outside—hashtags, sponsored Facebook ads, viral videos, and selfies on selfies. But what do Social Media Managers really do all day? Hint: we do a lot more than just getting paid to tweet (yes, I get that…
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    adverlicious

  • Breitling Chronomat “Welcome To My World” 300×600 w/ John Travolta

    James A. Gardner
    20 Jun 2015 | 6:26 am
    Tags: 300x600, Breitling, celebrity endorsement, Clothing and fashion, Consumer goods, jewelry, John Travolta, luxury, watch Hey! We've got ads that are similar to this one: Bulgari Octo “Eternal Values” 300×600 Cartier “Rotonde de Cartier Mysterious Double Tourbillon” 300×600 Burberry “The Britain” 300×600 Michael Kors “Jetmaster Automatic” 300×600 Vacheron Constantin “Patrimony” 300×600
  • Glad Trash Bags “Irresistible Scent” 300×250

    James A. Gardner
    20 Jun 2015 | 6:25 am
    Tags: 300x250, Consumer goods, Glad, Household products, trash bags Hey! We've got ads that are similar to this one: P&G Eukanuba Yorkshire Terrier Formula “Feed The Breed” 300×250 Colgate MaxFresh Toothpaste “Intense Rush Of Freshness” 300×250 Abbott Pedialyte “It’s 2 AM” 300×250 P&G Tide With Acti-Lift “Stains Lift Off” 300×250 P&G Dawn “Do More Than Dishes” 300×250
  • The Wall Street Journal “Make Time” 300×600 w/ Bill McDermott

    James A. Gardner
    20 Jun 2015 | 6:20 am
    Tags: 300x600, All others, Bill McDermott, celebrity endorsement, news, newspaper, Online services, publishing, Wall Street Journal, WSJ Hey! We've got ads that are similar to this one: The Wall Street Journal “Makes Time” 300×600 w/ Tory Burch The Wall Street Journal “Makes Time” 300×600 w/ will.i.am The Wall Street Journal “Tiki Barber” 300×600 The Wall Street Journal “Alice Waters” 300×600 The Wall Street Journal “Kenneth Cole” 300×600
  • Scotts Outdoor Cleaner “Cleans Your Patio” 300×600

    James A. Gardner
    10 Jun 2015 | 7:18 am
    Tags: 300x600, Consumer goods, Household products, Scotts, surface cleaner Hey! We've got ads that are similar to this one: Clean & Clear Cleanser “Infused With Oxygen” 300×600 Gillette Fusion HydraGel “For Your Face” 300×600 Gillette Fusion Power “Look Phenomenal” 300×600 Philips Norelco “King Of The Boardroom” 300×600 Philips Norelco “Deforest Yourself” 300×600
  • Delta Air Lines “Behold: The 540-mph Desk” 300×250

    James A. Gardner
    10 Jun 2015 | 7:10 am
    Tags: 300x250, Airlines, Delta Air Lines, Travel and leisure Hey! We've got ads that are similar to this one: Delta Air Lines “Forecast: Warm And Sunny” 300×250 American Express and Delta Air Lines “Negotiating Fluently” 300×250 Delta Air Lines “Business Casual” 300×250 Delta Air Lines “Tuscany, A Work Of Art” 300×250 Delta Air Lines “Collaboration Fuels Our Climb” 300×250
 
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    Sparks

  • Fitbit and the future of healthcare

    Eric Brody
    25 Jun 2015 | 6:55 am
    Experts describe a future in which the chronically ill have their bodies minutely and continuously monitored by wearable devices. And, in fact, that’s not the future. That’s today. This article on Motley Fool – Could Fitbit’s Wearables Transform Healthcare – is written on the heels of Fitbit’s successful IPO. While this is due...
  • The 3 C’s of Health Care Today

    Eric Brody
    14 Jun 2015 | 6:10 pm
    Editor Bill Santamour’s column in May 2015 Hospitals & Health Networks magazine – The 3 C’s of Health Care Today – refers to collaboration, coordination and continuum — which he says sums up one big emerging health care theme. It’s the idea that much of healthcare today takes place beyond a...
  • Thinking about healthcare marketing as a service

    Eric Brody
    2 Jun 2015 | 2:41 pm
    Here’s a good article for healthcare marketers on MediaPost’s Marketing:health – The Art And Science of Effective Work. While it’s primarily speaking to pharmaceutical marketers, it rings just as true for health system and hospital marketers. The context of the article is the talk by Chuck Porter (chief strategist at MDC Partners) on...
  • 10 things healthcare leaders can learn from Kiehl’s

    Eric Brody
    19 May 2015 | 7:09 pm
    Working across the related categories of healthcare, personal care, wellness and lifestyle — we bring an informed and wider lens view of the world that helps our clients to see things they don’t currently see, believe in what’s possible and act in new ways. As hospitals and health care systems continue...
  • Consumers, mobile and the healthcare brand experience

    Eric Brody
    11 May 2015 | 6:50 am
    In an earlier post about mobile and the healthcare brand experience, we wondered whether at some point in the future, customers might have a mobile-only relationship with a hospital or healthcare system. Consider too that mobile isn’t just another channel, it’s digital, search and social, all wrapped into one. Here, in a recent...
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    Marketing Donut feed

  • Smallest firms underestimate pension upheaval

    3 Jul 2015 | 1:04 am
    A worrying number of the UK's small firms and micro-businesses are completely unprepared for the auto-enrolment pension process, according to two new research studies. A survey by Intuit of micro-businesses - which account for 96% of all UK firms - has found that 65% don't know their staging date and only 33% can accurately describe auto-enrolment (AE) legislation. Yet most micro-businesses will have to go through the process in the coming year. The survey also found that many micro-businesses are significantly underestimating both the cost and the time involved in complying. According to…
  • Huge tax haul underlines need for rates reform

    3 Jul 2015 | 1:03 am
    The British Chambers of Commerce is calling for an urgent overhaul of the business rates system this week in light of news that the Government took in £22.9bn in business rates in 2014-15. Dr Adam Marshall, BCC executive director for policy and external affairs, said: "Today's announcement that the Treasury has taken in £22.9 billion in business rates in the past year is a timely reminder of this hidden burden that companies face. "The business rates system is outdated, unfair and poorly designed, which is why we have long called for fundamental reforms. Business rates are a tax that…
  • Skills gap drives demand for flexible working

    3 Jul 2015 | 1:02 am
    It has been a year since new legislation made it easier for employees to request and negotiate flexible working arrangements. Now, with a growing skills gap, firms are using flexible terms in order to attract the best candidates. Flexible working has become more than just an employee right, according to Andrew Millard, senior director international marketing at Citrix. "Flexible working is no longer just an employee perk … it's a strategic business decision," he said. "The discussion surrounding flexible working has moved from simply accommodating employees' changing family dynamics and…
  • Government commissions self-employment review

    3 Jul 2015 | 1:01 am
    The Government has commissioned an independent review to investigate the challenges and opportunities facing those who want to work for themselves. The review will be carried out by Julie Deane, the founder of The Cambridge Satchel Company. It will be published in 2016. Self-employment accounts for over a quarter of the growth in UK employment since 2010. According to figures from the Office for National Statistics (ONS), one in seven people in employment choose to work for themselves, making a total of 4.5 million people. The review will highlight the contribution that sole traders and…
  • Also in the news this week - 3 July 2015

    3 Jul 2015 | 1:00 am
    Entrepreneurial graduates prefer to be their own boss Undergraduates currently run over 52,000 active companies and 15% of graduates want to set up their own business after university, according to new research from Direct Line for Business. Of those graduates planning to start their own enterprise, 45% are driven by the desire to be their own boss while 27% believe they will earn more money than they could by working for someone else. Counting the cost of "free" calls From this month, calls from mobiles to Freephone numbers (0800 and 0808) will be free. The move from Ofcom is good news for…
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    9 INCH MARKETING

  • How Highfive Uses Info-sense to Onboard New Customers

    Stan Phelps
    29 Jun 2015 | 4:22 am
    Guest post by Evan Carroll (co-author of the upcoming book Blue Goldfish) [Editors Note: According to Trendwatching, Info-sense is the ability to utilize data to really understand customers as people and personalize their service] If you’ve looked for a video conferencing solution lately, chances are you’ve encountered Highfive, a new device that turns an ordinary […]
  • Complimentary eBooks: Purple Goldfish, Green Goldfish and Goldfish on June 25th

    Stan Phelps
    25 Jun 2015 | 9:59 am
    In honor of my keynote today in Toronto for Liberty Tax, I’m making all of my eBooks free today on June 25, 2015: http://bit.ly/purplegoldfish http://bit.ly/greengoldfishebook http://bit.ly/goldengoldfish What is a Purple Goldfish? Here’s a quick three minute video on the concept:
  • What is a Purple Goldfish?

    Stan Phelps
    22 Jun 2015 | 1:56 pm
    Why Purple and Why a Goldfish? In this interview with the Alberta AMA, I discuss the thinking behind a Purple Goldfish. The little things you do in customer experience to exceed the expectations of your customer.  Going above and beyond to drive differentiation, increase loyalty and promote word of mouth.
  • Info-Sense and the Ability to Harness Big Data to Improve the Customer Experience

    Stan Phelps
    19 Jun 2015 | 11:55 am
    Little things can truly make a big difference in the customer experience today. Customers expect organizations to understand their individual needs. Info-sense, a top trend in customer service, is the ability to utilize data to understand the individual needs of your customer and personalize their service. Here’s an Ignite talk I did in San Diego: […]
  • TEDx Talk – Rethinking Business With the Power of G.L.U.E.

    Stan Phelps
    29 May 2015 | 4:34 am
    My TEDxDouglasville is now live on the TED channel on YouTube. Here’s the video: The title is “Rethinking Business With the Power of G.L.U.E.” According to Gartner, by 2016, 89% of businesses will compete mostly on customer experience. That percentage was just 36% four years ago. There is now a need to create powerful unique […]
 
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    Chiefmarketer

  • Why Personalization Tops Targeting Every Time

    Patrick Gorman
    2 Jul 2015 | 9:00 am
    For marketers, the very first difficulty with media delivered via the Internet is the significant fragmentation of audiences across websites. Targeting came about as a solution to the media fragmentation, but it wasn’t enough — it takes personalized messaging to reach your ideal consumers and capture their attention. Targeted Audience Buying Misses the Mark In the digital age, it became very difficult for brands and media-buying agencies to buy the kinds of media they know would actually reach their audience. There was really no scalable way to find even a few million people on the…
  • Three Easy Ways For SMBs to Improve Mobile Strategy in 2015

    Patrick Gorman
    2 Jul 2015 | 8:47 am
    With the widespread adoption of smartphones, tablets, phablets and more, and global mobile commerce spending projected to grow 32% annually through 2019,a mobile strategy is quickly becoming a necessity for all businesses. The big enterprises are already on there way there, with many of them offering clients and consumers the ability to interact, engage, and perform business transactions via mobile. But, what about small businesses? While 60% of SMBs consider mobile solutions essential, 93% of small business websites lack mobile compatibility. That disconnect could prove fatal as consumer…
  • Turning Big Data Into an Actionable Marketing Asset

    Patrick Gorman
    2 Jul 2015 | 8:40 am
    We’re generating data at a staggering pace creating more than 90% of the total amount of information that exists in the world in the last few years. This tremendous wealth of data has the potential to provide companies with highly valuable insights. Big data drives evidence-based decision-making, and the organizations harnessing it effectively with comprehensive analytics programs are twice as likely to be in the top quartile of financial performance in their industries according to a survey by Bain and Company. While this alone is a compelling reason for enterprises to increase their…
  • 5 Lessons from Taylor Swift’s Marketing Magic

    Patricia Odell
    1 Jul 2015 | 10:54 am
    Taylor Swift is a marketing phenom. The pop star has legions of fans who love her. She is adept at social media and drives crazy ROI through the message amplification of others. So what can we learn from her? This author lays out five lessons based on Taylor Swift’s marketing magic that you can apply to your own brand. The post 5 Lessons from Taylor Swift’s Marketing Magic appeared first on Chiefmarketer.
  • The Cannes Lions’ Grand Prix Winners

    Patricia Odell
    30 Jun 2015 | 12:19 pm
    Google won in the mobile category for its virtual reality reader made from cardboard. If you weren’t lucky enough to make it to the Cannes Lions International Festival of Creativity this week, this will give you a small peek into some of the best work presented there. Here’s a look at the Grand Prix winners that include short films, pre-roll ads, even an acoustic reconstruction of the Berlin Wall. It’s easy to get caught up in checking out all this creativity! The post The Cannes Lions’ Grand Prix Winners appeared first on Chiefmarketer.
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    DigitalMarketingLab

  • IoTs set to power the next generation of 1:1 marketing

    Teresa Sperti
    19 Jun 2015 | 10:43 pm
    Imagine a world where almost everything you can imagine is connected to the Internet. This world is apparently only a few years away according to Gartner who predicts there will be 25 billion... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 6 obstacles to overcome to achieve marketing automation success

    Teresa Sperti
    18 May 2015 | 3:47 am
    Globally and locally investment in marketing automation technology platforms is on the up – demonstrating marketing automation mania is taking hold. Read Full Article > [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Push for Hyper-Personalisation is on

    Teresa Sperti
    5 Apr 2015 | 8:06 pm
    Personalisation has long been a priority for marketers – but personalisation is arguably entering a golden age. Read Full Article > [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The rise of the brand media house

    Teresa Sperti
    14 Feb 2015 | 8:05 pm
    The digital advertising industry is in the midst of significant transformation and it being driven by brands increasingly focusing on content and data. In recent times we have seen the rise of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Big Digital Trend of 2015: Fusing Consumer Data with Digital Activities

    Teresa Sperti
    17 Jan 2015 | 10:19 pm
    As each year comes to a close and we launch into a new year – the prediction articles roll off the production line and this year is no different. The internet of things, wearables, iBeacons are just... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Millennial Marketing

  • Sephora and Walgreens Win with Millennials through Seamless Digital Integration

    Jillian Mullin
    2 Jul 2015 | 11:29 am
    The most common offense brands tend to make when it comes to integrated marketing is creating a difference between online and offline environments by distributing marketing plans into silos (think traditional vs. digital). For millennials, digital is life, not a part of it. The key here is that digital should not be an afterthought in brand planning, but rather the common thread that creates consistency for the brand. As consumers are blurring the lines that separate online and offline environments, retail experiences should be specifically molded to accommodate a digital journey. By mapping…
  • Target, Google and Starbucks Embrace Agile Data as the New Norm for Marketing to Millennials

    Leah Swartz
    30 Jun 2015 | 11:36 am
    Thinking about millennials, data is typically the last thing that most marketers tend to address. The majority of brands are spending their time in the social sphere focusing on how to engage millennials on a digital level. However, data agility is a key foundational concept that most brands are just now starting to apply. What is Agile Data? Like the concept itself, the definition of agile data is constantly changing and being adapted to new marketing models and strategies. Generally, agile data refers to the information a company, brand, firm, agency, etc. receives from its consumers and…
  • Millennials Inspire New Marketing Models and Consumer Trends

    Leah Swartz
    25 Jun 2015 | 12:06 pm
    Historically, brands have closely monitored consumer “indicators” like awareness and brand loyalty to track spending and shopping trends. As categories and brands mature, combined with new consumer co-creators that don’t behave in linear purchase cycles, some of these marketing tools need to be re-imagined. One of the most traditional models used in the marketing industry is the AIDA model. AIDA stands for Awareness, Interest, Desire and Action and works in a linear way. The consumer starts their brand journey by learning about the product, something peaks their interest, which sparks…
  • Samsung Embraces Innovation by Creating Useful Solutions

    Leah Swartz
    24 Jun 2015 | 11:04 am
    Millennials…amiright? Everyone is talking about them. Everyone is targeting them. Everyone thinks they know them best. Unfortunately, many of the brands who swear they know millennials are only just scratching the surface of what it truly takes to connect with a generation that doesn’t see their cell phone as a separate device but rather as an extension of themselves. Technology is becoming more and more ingrained into the daily lives of modern consumers and brands that think they are going to get an impressed reaction from millennials after the release of a new product are sorely…
  • Engaging Latino Millennials Through Family Connections

    Adam Van Paris
    18 Jun 2015 | 12:39 pm
    Latino millennials account for roughly 24 percent of the millennial population, which makes them a significant segment of what is quickly becoming the largest generation in the United States today. This group of individuals walks a thin line that borders two very distinctive cultures. With one foot deeply planted in their ancestral heritage, and the other in ‘new-school’ American values, this cohort represents one of the most culturally unique consumers in the United States. Much of this uniqueness stems from the fact that Latino millennials are extremely family oriented. In many Latino…
 
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    FeedBlitz News

  • Different Forms for Different Pages in WordPress

    Ashley Jackson
    22 Jun 2015 | 5:06 am
    Have you ever wanted different subscription forms for different pages or categories in your WordPress blog? Sidebars do not always have to contain the same content. From our perspective, changing a sidebar is useful if you have individual mailing lists for each category, and want to put the right subscription form in the right sidebar. I recently visited Wordcamp in North Canton, OH and discovered a powerful plugin that accomplishes this easily without extra PHP coding. Download the plugin “Widgets on Pages” and activate (although the plugin shows as not being updated in over 2…
  • Important New Feature: Ad Suppression Through Tagging

    Heather Solos
    19 Jun 2015 | 6:11 am
    This morning I realized that a key feature was missing from FeedBlitz’s monetization option. Premium FeedBlitz publishers should be able to suppress advertisements from their feeds and mailings without logging into FeedBlitz and making changes to their account. Sometimes we  have to write about things that are too personal, too important, or too sad for ads of any kind to be appropriate. As of today if a post is tagged or categorized as “noads” there will be no ad in that RSS entry or added by that post mailed as a stand alone mailing. You can apply “noads” as a…
  • No Support Today, Monday May 25 2015

    Phil Hollows
    25 May 2015 | 6:05 am
    Even FeedBlitz’s amazing support team needs a day off now and then, and so I’ve told them not to come to work today. For everyone else, please note that the offices are closed for the Memorial Day holiday here in the U.S.  Stay safe, enjoy the time off if you can, and we’ll be re-opening all bright eyed and bushy tailed first thing tomorrow. Phil        Related StoriesNo Phone Support Today, Tuesday, May 12th.Resolved: Overnight click-through issuesFeeds, Clicks and DNS Problems 
  • Hero Images, Thumbnails and Tumblr: RSS Subscriber Emails with Impact

    Phil Hollows
    13 May 2015 | 10:22 am
    Want your subscriber email blog updates to be more than a rehash of your blog posts? Splendid! Because now they can be, as the FeedBlitz EZ Template editor just keeps getting better. Want to extract your blog’s main photo and use it as a “hero image” at the top of your mailing for extra impact? Now you can. Perhaps you need thumbnails for daily or weekly digests with many posts? Done and done. In addition to adding more dynamic content such as pins from Pinterest, pictures from Instagram and (New!) the latest from Tumblr, we are now giving you much more flexibility in how…
  • No Phone Support Today, Tuesday, May 12th.

    Phil Hollows
    12 May 2015 | 3:45 am
    Telephone support will be unavailable today; live chat (from the top toolbar) and email support will still be available during east coast business hours, however. Phone support will be added back on Wednesday, May 13th.        Related StoriesNo Support Today, Monday May 25 2015Resolved: Overnight click-through issuesFeeds, Clicks and DNS Problems 
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    HB

  • Why Every Company Needs a Chief Puppy Officer

    Julia Bucchianeri
    2 Jul 2015 | 7:51 am
    In 2014 HB implemented a dog-friendly office culture and we love it. We even hired our very own Chief Puppy Officer, Obi-Wan Kenobi. As we celebrate his first birthday on July 6, we wanted to reflect on the positive impact he’s made on our team. We think every office should have a Chief Puppy Officer, here’s why.   Why Every Company Needs A Chief Puppy Officer from HB Agency Send to Kindle
  • The Value of Incentives

    Jonathon Glazebrook
    30 Jun 2015 | 9:18 am
    Potty training. Parents with children who have gone through this process, are going through it or will be going through it: you have my sympathy. When you really think about it, the idea of using a toilet is a foreign concept to a toddler. What’s the real value for them if they’ve been getting their tush wiped for the past three years? Why change a good thing? Parents have many tactics at their disposal to add value for their children, but most default to incentivization. Kids get stickers, treats, toys and all manner of incentives to use the potty. Simply put, incentives are a motivation…
  • You Made a Mistake. Now What?

    Taylor Johnson
    24 Jun 2015 | 8:19 am
    You’ve probably heard this before: many of the world’s most famous icons and role models faced challenges and made mistakes before ultimately reaching success. Take former NBC Tonight Show host, Conan O’Brien, who, in one of my favorite commencement speeches, shared:  “Whether you fear it or not, disappointment will come. The beauty is that through disappointment you can gain clarity, and with clarity comes conviction and true originality.” We often forget that failure is in fact part of our paths to success. Arianna Huffington is Co-founder of one of the most well-known global…
  • Do you need parking for coworking?

    Chuck Tanowitz
    23 Jun 2015 | 6:00 am
    The Greentown Labs space often looks more packed than even this! One of the great things about working at HB is the chance to set down a laptop in a place like Greentown Labs. The team loves the time we spend there, not just because of the Bevi machine, but because of the energy within its walls. It’s just great to work among so many smart and energetic people and have conversations with them about the future of the world. Todd Van Hoosear and I spent a bit of time working in the MassChallenge offices a few years ago and it was much the same thing. And that’s how Bill Jacobson,…
  • BostInno State of Innovation

    Taylor Johnson
    19 Jun 2015 | 8:35 am
    [View the story “BostInno State of Innovation ” on Storify] Send to Kindle
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    Shawn D. Wallace - Online Marketing Strategist & Business Visionary Coach

  • Stuck, Lost & Frustrated On How To Grow Your Business?

    Shawn Wallace
    25 Jun 2015 | 8:43 pm
    Have you ever been in this situation…. You’re doing everything you know how to do -you’ve got your Starbucks, you’re in a good mood, you’re energy is in alignment, you’re pouring your heart and soul into your business… but after days, weeks and months… you’re tired of Starbucks, you’re pulling your hair out, because NOTHING is HAPPENING. NADDA. Not the way you want! OMG. Facebook post after Facebook post it’s like talking to a ghost town. You post your heart out, you write one helluva email, you make one helluva video, you…
  • 9 Step Facebook Ad Marketing Techniques To Increase ROI In Any Business

    Shawn Wallace
    13 Jun 2015 | 10:07 pm
    An overview of the foundation for creating a profitable Facebook marketing campaign. Learn how Shawn uses his proven 9 Step Funnel as a foundation for creating profitable Facebook marketing campaigns. 00:12 – What You Will Learn Today 00:35 – Step 1: Market Research Phase 02:52 – Step 2: Lead Magnet 04:46 – Step 3: Landing Page 05:35 – Landing Page Tool 06:17 – Step 4: Thank You Page 08:04 – Step 5: Facebook Post 09:11 – Step 6: Create Ad 09:48 – Step 7: Optimize Campaigns 11:09 – Step 8: Email Marketing 11:30 – Step 9: Retargeting This is Shawn Wallace…. Welcome…
 
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    InfoProduct Marketing Insiders Tips And News

  • When You Buy Display Ad Traffic…What Are You Really Buying?

    Jeff
    3 Jul 2015 | 2:05 pm
    As many of us have either changed or augmented our SEO and content marketing with paid ad traffic to accelerate our businesses, it is critically important to understand what exactly you are buying…and even more important, what you should be using to measure the success of those ads so you are not throwing money away. I highly suggest you read this very informative article outlining the substantial reality click fraud and bots play in today's ad environment. This goes for buying ads from Google to Facebook through all of the other Tier 1 and 2 ad agencies that are quick to take your…
  • Building A Real Business Takes Hard Work – Surprise!

    Jeff
    2 Jul 2015 | 6:53 pm
    I can't tell you how many times a week I get a Tweet, email or question from my subscribers and members of InfoMarketer'sZone complaining that they have TRIED different techniques to start a business and make money online but still haven't made a cent. Recently I talked with one of our members and they claimed to have tried everything from CPA to affiliate marketing, blogging to niche websites, video marketing to social marketing – but still hadn't earned their first $10 in over 5-years of trying! Wow – I could pull something out of my closet, sell it on eBay…
  • 50 Top Entrepreneur Mentor Tips

    Jeff
    18 Jun 2015 | 10:32 am
    Great advice on being an entrepreneur from Bill Gates, Steve Jobs, Sergey Brin, other entrepreneurs     Some interesting tips around: 1. Yes, you do need to have passion for what you do 2. Constantly question and look for opportunities to make things better 3. What problems do you solve, what do you make better? 4. Don't let the people close to you bring you down 5. You must be the Chief Belief Officer – you must get other people to believe 6. Solve BIG problems that intrigue you and that you can find deep meaning in  
  • How Do You KNOW If It Is A Good Business Idea?

    Jeff
    15 Jun 2015 | 8:16 am
    So much of our success, motivation and momentum in business starts with having a high-demand, red-hot business idea. On the other hand, many of you reading this right now fancy yourselves as savvy entrepreneurs who have ideas, but somehow need to make a call around which idea you will focus on and which one will catapult you into the levels of successful business owner. You've no doubt been told to: Test your business ideas Research your target market Survey your market Run test campaigns One of the challenges we've helped information product experts overcome in their businesses…
  • 5 Reasons Your Website Is Not Making Money

    Jeff
    9 Jun 2015 | 12:00 pm
    More than half of the people that take our 6-Week Fast-Track Profit Program inside InfoMarketer'sZone already have their own website and are not making any (or at least enough) money. My guess is that many of you fall into that camp, or at least are entering the "wild and wacky" world of online marketing and will be in the position shortly to test your chops at being able to convert "invisible" visitors into champion buyers on a large scale. Typically I choose to teach lessons using the positive perspective – instead of 5 reasons why your website is NOT making…
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    High-Tech Communicator

  • Marketing to Crazy-Busy Customers? Why Quality Content Matters

    Cheryl Goldberg
    29 Jun 2015 | 11:15 am
      5 hours of sleep. 150 new emails, 30 of which require immediate response. 6 a.m. call with freelancer. 10 web pages to be created by 6 p.m. 2 invitations to write for the upcoming conference. 11 a.m. call with graphic designer. 3 ill-defined projects due yesterday. Presentation due for the board meeting at 4 p.m.  Conduct training session about new project-planning software for 6 employees and 1 contractor. 10 minutes to catch up on social media. 4 meetings. 30 phone calls from vendors. 16-hour work days. 80-hour work weeks. This is a typical day in the life of one of my…
  • A Grand Experiment in Marketing

    Cheryl Goldberg
    21 Jun 2015 | 9:08 am
    During the Mad Men era, advertising was much more of an art than a science. When Don Draper tried to sell his clients on a new campaign, more often than not, he relied on his good looks and gift for storytelling to beguile clients. Sure Sterling Cooper occasionally threw in a few focus groups to test out concepts, but the dozen people they polled were hardly a representative sample. In short, it was never truly possible to measure the impact of a campaign. Today, art remains a critical component of marketing. But it’s married to hard science. Because much marketing is now online and online…
  • 5 Ways to Create Quality Content in Bulk

    Cheryl Goldberg
    14 Jun 2015 | 7:17 am
    When it comes to making your mark with content marketing, what’s more important—quality or quantity? The answer is a resounding “Both.” Today, everyone’s a content marketer. To get seen, you need to create enough content and promote it in enough locations. To get attention, the content had better be good. What’s a marketer with a limited budget and a small staff to do? Here are five ways marketers are creating content that’s both good and ubiquitous enough to get noticed and have an impact. 1.       Produce High-Quality Capstone Pieces …
  • Print: Down, But Not Out

    Cheryl Goldberg
    8 Jun 2015 | 10:02 am
    Pity the poor print publication. The popularity of print of all types appears to be in freefall.  Only 11 percent of marketers expect to increase their print ad budget over the next 12 months, while 32 percent expect to cut print ad budgets, according to the Association of Business Information & Media Companies. Many companies that once put out print publications for thought leadership and customer retention have moved to digital only versions. For example, CA cancelled the print version of its externally facing Smart Enterprise publication and has moved to a strictly online…
  • The Ivy League of Content Marketing

    Cheryl Goldberg
    31 May 2015 | 11:15 am
    A generation ago, getting straight As and 800s on the SATs could assure a student a spot at an Ivy League university. Today, judging from my vantage point of having completed dozens of alumnae interviews for my Ivy League alma mater,  those credentials are barely enough to get you to the starting gate. To win the golden ticket, you’ll need to lard on additional uber-impressive accomplishments. Winning a national debate championship. Dancing at a prestigious NYC dance conservatory. Having a parent who’s a movie star. In recent years, these are the strategies that I’ve seen win…
 
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    Social Media B2B

  • 25 B2B Social Media Statistics About Platform Usage

    Jeffrey L. Cohen
    18 Jun 2015 | 4:00 am
    The latest social media industry report from Social Media Examiner is loaded with statistics about social media usage broken down all different ways. Since 39% of the respondents of the survey were B2B companies, many of the statistics are further broken down by B2B versus B2C. Since many of us use these kinds of statistics as benchmarks, I pulled out all the B2B specific stats and grouped them by platform to make it easy to find what you are looking for. Do these stats reflect your usage of these platforms? Share your thoughts on Twitter with #b2bstats or in the comments below. You can also…
  • Understanding the Millennial B2B Buyer Will Change How You Sell

    Jeffrey L. Cohen
    10 Jun 2015 | 4:00 am
    The B2B workforce is changing with the arrival and promotion of millennials, but how does that affect how your company approaches sales. In the following interview, Dustin Grosse, Chief Operating Officer of ClearSlide, a sales engagement platform that empowers sales teams to engage customers, shares his thoughts about the changing dynamics of buying, selling and managing the generation that is out to save the world. 1. As more millennials continue to join B2B companies, what is their role in the buying process? How are the roles of researcher, recommender and buyer changing as a result of…
  • 10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation

    Jeffrey L. Cohen
    28 May 2015 | 4:00 am
    Many B2B marketers are frequently looking for ways to enhance their social media presence and build more and stronger connections with prospects and customers. As you plan to wrap up big projects before summer vacation, this is the perfect time to focus on one specific social media platform: LinkedIn. In the 2015 Social Media Marketing industry report from Social Media Examiner, 88% of B2B companies use LinkedIn and 41% of them cite it as their most important platform. With this in mind, rather than wait until a busier time later in the year, here are 10 ideas that you can use to refresh your…
  • Do B2B Customers Want to Tweet a Purchase?

    Jeffrey L. Cohen
    15 May 2015 | 7:34 am
    Recently Domino’s Pizza announced that customers will be able to tweet Emoji to order a pizza. Emoji are those little symbols that teens and millennials text, tweet and load up in their Instagram comments. Lots of people missed the real point about this announcement. It is not about Emoji. It is about serving existing customers. Not only do you need to be an existing customer for the Emoji tweet to work, but you need to have a standard order saved with your account. This means that this is more than a system designed to meet their customers online. It was designed to serve only their…
  • 5 Tips to Increase Engagement on B2B Social Media Sites

    Sameer Bhatia
    12 May 2015 | 4:00 am
    Even if your B2B company has been posting to social media sites for some time, it is always a good idea to review your activities to make sure you are getting maximum engagement from your followers. Below are five considerations that can help everyone from the beginner to the seasoned veteran. 1. Post at the right time Make sure you are posting to your social media profiles at a time when your customers and prospects frequent those sites. In most cases you might find that B2B buyers will show up on weekdays from ten in the morning to four in the afternoon, thus making this an optimal time for…
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    TOTALLY UNCORKED ON MARKETING

  • 4 Customer Service Tips in Honor of the 4th of July

    Elaine Fogel
    2 Jul 2015 | 6:28 am
    What else can a blogger do for the 4th of July? Write a post with the number 4 in it! So, here are 4 tips from my upcoming book, Beyond Your Logo: 7 Brand Ideas that Matter Most for Small Business Success, in the section entitled, “20 WAYS TO TRANSFORM YOUR BUSINESS TO A CUSTOMER-CENTRIC MINDSET.”         1. KNOW AND UNDERSTAND YOUR CUSTOMERS Learn more about your customers — not by being snoopy, but by being friendly. Listen to them, their personal stories, desires, preferences, and complaints. Collect and record important information in your company’s…
  • Focus on Your Brand BEFORE Launching New Business!

    Elaine Fogel
    30 Jun 2015 | 6:36 am
    If you haven’t yet launched your new business, you’re in luck. Read this before going any further. If not, there may still be hope for you. A new study reported by eMarketer shows that only 26% of US small and medium-sized businesses (SMB) owners and managers focused on their logos and branding before launching their businesses. This doesn’t bear well for new SMBs. Plus, I have two big problems with this research. The First Problem The study was commissioned by 99¢ Designs, an online graphic design company. Its focus is on brand identity which is only one component of…
  • How Easy is it to do Business with You?

    Elaine Fogel
    24 Jun 2015 | 5:04 am
    Do you how know easy (or difficult) it is for your customers to do business with your SMB (small-medium business) or nonprofit? If you’re not sure, I suggest you find out. Why am I asking you this today? Because I recently had a customer experience that was so poor, I have to share it. Albeit, it was with a financial institution – surely not considered small by any measure – but customer experience concepts are the same no matter the size of the organization. So, here’s what happened. I tried to set up a link between my bank and one of my QuickBooks (QB) accounts…
  • Small Businesses Need to Place More Importance on Websites

    Elaine Fogel
    22 Jun 2015 | 6:43 am
    A new study, 2015 State of Small Business Report by Wasp Barcode Technologies, shows that only 35% of SMBs (small-medium businesses) say their company website is very important to extremely important to their success. Say what? With so much emphasis placed on content marketing/social media, and buyers researching websites before making purchases, how can this be? The small business website is THE most important marketing real estate. This is the hub where all links should be pointing, where product and service benefits are featured, and where buyers can check out companies’…
  • Marketing News Tidbits for June 19, 2015

    Elaine Fogel
    19 Jun 2015 | 6:58 am
    This week’s tidbit topics include SEO tactics, content marketing, and online personalization. Relevant content creation is the most effective AND difficult SEO tactic says a new study by Ascend2. Some 81% of 286 global marketing, sales and business professionals believe that either outsourcing to a specialist (17%) or combining in-house resources and outsourcing (64%) represent the most effective resources for executing SEO tactics. (MarketingCharts) Quote of the Week: “The opportunity now,” says Joe Pulizzi, founder of the Content Marketing Institute, “is to…
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    The Rise To The Top: Helping you generate big time revenue through your own online products & programs

  • Check out what peeps are doing with Course Cats (prepare mind to be blown)

    David Siteman Garland
    15 Jun 2015 | 6:47 am
    So, you might have gotten the memo about Course Cats. If you haven’t, Course Cats makes it super easy to get your course website up on WordPress without needing  a web developer, a graphic designer, a psychiatrist and a team of 1,000 nerds. Never have been more excited to share with you what Course Kittens (Course Cats Customers) have been doing with the software in a super short time (many got their full site up over a weekend…some after years of procrastination!). Finally you can create amazing online course websites without needing ANY design or programming skills. If you can…
  • Step #1 to getting your online course up online: How to buy hosting & install WordPress in less than 5 mins (for $3.49)

    David Siteman Garland
    26 May 2015 | 7:15 am
    Alrighty, so let’s talk about the VERY FIRST STEP to setting up your website for your online course. You need 3 things that can all be done in one place…and in less than 5 mins. Super easy. No tech degree required. Thing #1: A domain name…for example:  www.whateveryouwantyourcoursewebsitetobe.com …whatever domain you want your course to be on. Thing #2: Hosting…this is where your domain lives online  (think of it as your own little special place on the Internet…awww how cute). Thing #3: A fresh WordPress install. A blank, brand spankin’ new…
  • From Teacher & Park Ranger To Course Creating Rockstar: How Nikki Elledge Brown went from $0-$300,000 in Revenue In One Year

    David Siteman Garland
    6 May 2015 | 9:47 am
    How does a former teacher and park ranger create an online course that does over $300,000 in revenue in 1 year? OK, so wow. Just to catch you up, I did a (text) interview with Nikki in 2014 after she launched her epic Course About Copy and did over 50k in sales. If you haven’t checked it out yet…make sure to give it a quick read right here. I realized, it would be a PERFECT time to catch up with Nikki and have her spill all the beans on her business (because being nosey is fun). In this interview you will learn: -The way Nikki found her first “peeps” online and grew…
  • Small But Mighty: How Elise & Scott Grice went from a service-based business to a $63,259 Course Launch (with an email list of less than 1,500)

    David Siteman Garland
    5 Apr 2015 | 12:05 pm
    Enjoy the uncensored interview below! Links Mentioned: –Elise and Scott’s My Own Irresistible Brand –Hey Sweet Pea (join their happiness tribe, LOL) –Create Awesome Online Course (get started with a free video series right here) Name: Elise & Scott Grice Website: http://www.myownirresistiblebrand.com  1. Name of your course: My Own Irresistible Brand 2. What is your total revenue generated so far and how much is your course? $63,259 total at $1,197 per seat 3. What was your list size when you launched your course? 1300 by the time our cart closed  4. Who is…
  • From Nearly Homeless To Over $200,000 In Sales Of Her Online Course (in less than one year)

    David Siteman Garland
    29 Mar 2015 | 2:23 pm
    Enjoy this uncensored interview below with Renae Christine! Links Mentioned: –Renae’s website -The webinar training she is referring to: John & David’s Most Kick-Butt Webinar Blueprint Ever –Create Awesome Online Courses (get started with the Cheat Sheet) Name: Renae Christine Website: Rich Mom University http://richmombusiness.com 1. What is your total revenue generated so far and how much is your course?  $196,000 in the last 2 months 2. What was your list size when you launched your course?  1200 people opted in for the training videos 3. Who is your course…
 
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    360i Digital Agency Blog

  • Influencer Spotlight: Catching up with Amanda Jas

    Julie Douglas
    2 Jul 2015 | 11:09 am
    Amanda Jasnowski, also known as @Hokaytokay on Instagram, prides herself on her ability to find beauty in the small details of life. The 22-year-old photographer based in Brooklyn, New York uses her eye-for-design, eclectic style and color blocking to capture moments all around the world and share them with her thousands of Instagram followers. Amanda’s innovative photos have earned her a guest editing gig for The Saatchi Gallery Magazine/ Art & Musicand have led to her work being featured on Refinery 29 and in exhibitions in New York, Los Angeles and London. Her fun, artistic photos…
  • Tales from the Main Stage: Selective Demolition at the 2015 Cannes Lions

    360i
    1 Jul 2015 | 2:26 pm
    This past week, 360i took the Cannes Lions main stage with client Nestlé in a session hosted by Nestlé’s Head of Marketing and Consumer Communication Tom Buday and our Chief Strategy Officer Lee Maicon, titled “Tales from the Edge: How to Blow S#!T Up.” Highlighting Nestlé’s portfolio of great work including 360i’s recently-debuted #WeighThis campaign for Lean Cuisine, the session suggested ways in which the industry could explore the edges of every group, organization or market to find the places where ideas are emerging and risks are being taken. The session takeaway: You…
  • Lean Cuisine Shifts the Conversation Around Weight via #WeighThis

    360i
    29 Jun 2015 | 2:56 pm
    Nestlé’s Lean Cuisine (client) is embarking on a rebrand to shift the company from its diet roots to a modern health and lifestyle brand. In its recently launched social campaign #WeighThis, in partnership with 360i, Lean Cuisine is striking up a conversation around weight, encouraging women to “weigh something that matters.” The effort includes a short video of women “weighing” their personal accomplishments like motherhood, making dean’s list, and traveling the world – not their bodies. As part of the brand’s strategic shift, Lean Cuisine is introducing new…
  • 360i Innovation Strategist Fitz Maro Recounts Cannes Lions Experience

    360i
    29 Jun 2015 | 7:49 am
    360i Innovation Strategist and winner of the Campaign US “Fearless Thinker” contest Fitz Maro touched down in the French Riviera one week ago to attend this year’s Cannes Lions Festival of Creativity. With two notebooks, and functioning off only a few hours of sleep each night, he shared a first-timer’s account of our industry’s largest annual festival and awards show. While on the ground last week, he kept a Cannes Lions blog for Campaign US describing his experiences and takeaways. In his recounts, Fitz talks the Internet of Things (IOT), technology and its undeniable importance…
  • Mobile Search: What Marketers Need to Consider Beyond Website Content

    Scott Walldren
    26 Jun 2015 | 11:19 am
    Search has reached a mobile tipping point with more than 50 percent of all queries coming from mobile devices. To make the most of search efforts on mobile, marketers should be aware of the fact that search engines are no longer just driving to website content, but to native app content as well. In April, Google announced an update about its App Indexing API, which helps the search engine crawl and display in-app content in search results pages on mobile devices, similarly to how Google crawls and indexes the web for desktop searches. Google’s App Indexing API presents marketers with new…
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    Kevin Franco's Weblog

  • Customer First

    2 Jul 2015 | 11:35 am
    Enthrill began as a publisher, creating immersive experiences through transmedia storytelling.In the process of developing our award winning transmedia experience, we created a technology to distribute ebooks to any device, regardless of platform.We soon realized the value of this technology had enormous potential; we could liberate publishers and proliferate the distribution of ebooks. Add to this a desire amongst brick & mortar stores to participate in digital sales and we have a recipe for success.Enthrill pivoted in 2010 - what we are today is a result of that pivotal moment when we…
  • Testing

    12 Feb 2015 | 3:33 pm
  • Respecting the Reader

    16 Jul 2014 | 10:37 am
    I've been asked a number of times why Enthrill hasn't created a reading app. On the surface, it seams like it would solve a lot of issues such as the need for a DRM and ease of download. Frankly, creating an app for the delivery of ebooks is short-sighted and here's why:A couple of points on my choice of words before we go on; when I say 'readers', I mean people that read, not devices - when I'm referring to what they are reading on I will say 'devices'... not readers.Consumer BehaviourMost readers already have a favourite place to store and read their ebooks, creating another app just so…
  • The right staff - a twist to the start-up pitch

    19 Jun 2014 | 12:32 pm
    Pitch night is nothing new to the founder of a start up. It's the opportunity to pitch your idea to a room full of would-be, hopeful investors.This is intimidating to the first timer. I've been an entrepreneur for two decades and in the last couple of years, for the first time ever, I needed to seek financing beyond what I could do myself. I had only ever been to one investment pitch prior so all that I knew was that we needed refreshments and a power point.There is so much more. SO MUCH MORE. Let me first say, that if you are a first time entrepreneur, save yourself a lot of heartache…
  • Selling Ebooks in Retail Stores

    15 Jul 2012 | 9:20 am
    For the last 20 months we have been developing our Enthrill Books retail system, to bring ebooks to retail. In that time we have generated a few technologies, sold one of our patents and launched our product.The system includes an online deployment system, manufacturing (printing, QA and testing), logistics (warehousing & shipping) and customer service. In the development of this we were able to create an answer for cross-platform DRM and cross-platform deployment of digital assets, consumers of mass retail stores will demand this.We were not the first to sell ebooks in bookstores, Symtio…
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    Never get out of the boat

  • aim for fame

    7 Jun 2015 | 8:34 pm
    James Norrington: 'You are without doubt the worst pirate I've ever heard of'. Capt. Jack Sparrow: 'But you have heard of me'.
  • how to win at 'chicken'

    26 May 2015 | 9:24 pm
    Two cars head toward each other. The first driver to swerve loses the game, along with some stature among his adolescent peers. On the other hand, if neither driver bails out, both lose in a bigger way. What to do? Toss your steering wheel out the window in full view of the other driver. Once convinced that you’re irrevocably committed to your course, he will, if rational, do the swerving himself.From 'The Moral Animal: Why we are the way we are, the new science of Evolutionary Psychology' by Robert Wright
  • aberrant salience meets rosser reeves uptown

    22 May 2015 | 12:12 am
    The term 'salience' - in marketing speak - refers to the likelihood that a particular brand will ‘come to mind’ easily in buying situations. In ‘How Brands Grow’, Professor Sharp uses the term to describe the idea of ‘mental availability’.The easier a brand is to remember, in more buying situations, for more potential buyers, then the higher the overall mental ‘availability’ of the brand, ergo the more likelihood that the most salient brand will be bought.Salience is also widely used in cognitive science, to describe the attention grabbing quality of things in…
  • catenaccio, totaalvoetbal, tiki-taka

    14 May 2015 | 10:27 pm
    'That’s the essence of strategy: to outperform rivals, who are trying to do better than us' Phil Rosenzweig ‘Left Brain, Right Stuff’ 2015 On the evening of 31 May 1972 in Rotterdam, Ajax of Amsterdam defeat Internazionale of Milan 2-0 - via two second-half goals from Johan Cruyff - to win the European Champions cup for the second successive year.The Times reported ‘Ajax proved that creative attack is the real lifeblood of the game; that blanket defence can be outwitted and outmanoeuvred, and by doing so they made the outlines of the night a little sharper and the shadows a…
  • football's not a matter of life or death, it's nudge more important than that.

    6 May 2015 | 3:08 am
    I’m not sure if this story that I heard at the weekend qualifies as a nudge or a full-on behaviour change intervention. Or something in between.My 6-year-old boy and I were listening to the keeper talk at the giraffe enclosure in Melbourne Zoo, who gave us the gist of the following story.The giraffes in the zoo have come from the Melako Conservancy in Northern Kenya, one of 26 community conservation areas managed by the Northern Rangelands Trust.This area covers about 1500 square miles and, alongside the giraffes, it is home to approximately 40,000 Rendille people, semi-nomadic groups…
 
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    One Half Amazing! - Digital Marketing Blog

  • Warren Buffett’s best investment advice

    Bob Hazlett
    24 Jun 2015 | 7:58 am
    Generally speaking, investing in yourself is the best thing you can do. Anything that improves your own talents; nobody can tax it or take it away from you. They can run up huge deficits and the dollar can become worth far less. You can have all kinds of things happen. But if you’ve got talent yourself, and you’ve maximized your talent, you’ve got a tremendous asset that can return ten-fold. AllTopStartups I keep a separate personal development account. Each month I deposit a set amount of funds that I use towards books, online courses and betterment. The post Warren Buffett’s…
  • All the apps you’ll never use

    Bob Hazlett
    10 Jun 2015 | 2:48 pm
    Hammer meets nail courtesy of Charlie Warzel at Buzzfeed. We’ll wait hours in line in the cold/heat/rain/snow for a shiny new piece of Apple hardware, but once we get it, the first thing we do is fill it with third party services. I’m sure Apple understands that a majority of their users will never pay for or venture to the app store for an alternative to the default apps. The apps that come with the phone are more than enough for most. …Monday’s WWDC keynote, there was something noticeable lacking: namely, the notion that any of the new technologies on stage were truly…
  • See Twitter follower demographics, interests and behaviors with Audience Insights

    Bob Hazlett
    3 Jun 2015 | 6:31 am
    Twitter unveiled Audience Insights last week. The new tool can help marketers better understand the audience interacting with them on the social network. The Audience Insights dashboard provides information about a variety of characteristics, categorized by demographics, interests, lifestyle, purchasing behavior, mobile use and TV viewing behavior. Twitter unveils Audience Insights to detail follower demographics, interests and behaviors http://t.co/LoxkS7ZZu1 pic.twitter.com/vfXE96NX37 — SocialMedia Examiner (@SMExaminer) May 27, 2015 Audience Insights are available to any…
  • The case for using analytics and attribution

    Bob Hazlett
    1 Jun 2015 | 1:18 pm
    Analytics alone do not tell the full story of your customers. To make the most of mounds of data, you need to combine analytics with attribution. Analytics help you understand your customers’ engagement points. Attribution tracks the value of each touchpoint (that lead to a desired outcome). By combining both analytics and attribution, you can establish a universal measurement plan that better manages your marketing mix/spend and motivates your audience to the places where they convert. At a high level, customer analytics provide an understanding of your customers’…
  • What you need to know about Facebook Instant Articles

    Bob Hazlett
    16 May 2015 | 11:44 am
    What are Instant Articles? Instant Articles are stories from big-name news outlets that appear within Facebook’s iPhone app in their entirety rather than simply as a link to elsewhere on the web. [Wired] Facebook is working with nine launch partners for Instant Articles: The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild. [Facebook Media] Facebook allows publishers to control the ad sales, branding and content; sell ads on the articles and keep all the revenue; and get data on their readers. [Digiday] How do Instant Articles work?
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    eMarketer Newsroom

  • eMarketer Midyear 2015 Product Update

    David Iankelevich
    2 Jul 2015 | 7:57 am
    The worlds of digital marketing, media and commerce are constantly changing, but eMarketer’s core focus remains the same. Our mission is to be the first place to look for information […] The post eMarketer Midyear 2015 Product Update appeared first on eMarketer Newsroom.
  • eMarketer to Host a Full-Day Event on October 27 in New York City

    Dan Marcec
    17 Jun 2015 | 1:20 pm
    NEW YORK (June 17, 2015) — eMarketer is pleased to announce that we will host our first-ever full-day conference event at The TimesCenter in New York City on October 27, […] The post eMarketer to Host a Full-Day Event on October 27 in New York City appeared first on eMarketer Newsroom.
  • eMarketer’s Top Three Trends: A Cheat Sheet for Cannes

    Dan Marcec
    12 Jun 2015 | 11:35 am
    NEW YORK (June 12, 2015) – Each year, the advertising community descends on Cannes to celebrate the year’s most creative, clever and ultimately effective marketing executions across the world. This “cheat […] The post eMarketer’s Top Three Trends: A Cheat Sheet for Cannes appeared first on eMarketer Newsroom.
  • eMarketer’s Chris Bendtsen Wins the JP Morgan Chase Corporate Challenge in New York

    Dan Marcec
    5 Jun 2015 | 9:01 am
    NEW YORK (June 5, 2015) — eMarketer is proud to congratulate our very own Chris Bendtsen, forecasting analyst, who came in first place overall in the New York City leg of […] The post eMarketer’s Chris Bendtsen Wins the JP Morgan Chase Corporate Challenge in New York appeared first on eMarketer Newsroom.
  • eMarketer Wins 2015 iMedia ASPY Award for Best Customer Service Partner

    Dan Marcec
    14 May 2015 | 12:55 pm
    NEW YORK (May 14, 2015) — eMarketer is proud to announce that it was voted Best Customer Service Partner as part of the 2015 iMedia ASPY Awards, which recognize the […] The post eMarketer Wins 2015 iMedia ASPY Award for Best Customer Service Partner appeared first on eMarketer Newsroom.
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    Vitamin IMC

  • Marketing to millennials: mobile and multi-platform engagement rock

    Yijie Lu
    8 Jun 2015 | 8:49 am
    According to a study from Eventbrite, one in five millennials attended a music festival within the previous year. Remote participation is also increasingly important. In fact, one out of every four posts about music festival came from remote participation via live streams or other platforms, and 70 percent of people viewed music festivals remotely said that they were more likely to attend a future live event. Besides profiting from the wristbands, major music festivals create a myriad of other touchpoints for marketers to interact with millennial consumers. According to The Wall Street…
  • Internet of Things (IoT): What you need to know

    LuCinda Hohmann
    21 Apr 2015 | 8:32 am
    A world based on the Internet of Things is upon us. There are extraordinary benefits to this world – but with them come questions and concerns. Here is what you need to know. What is the IoT? Imagine a world where potholes are fixed before anyone reports them, electricity is only distributed to your home when you need it, appliances turn themselves on and off depending on need, and heart attack victims are saved because changes in the heart’s rhythm are detected before the patient shows any signs. This is a world based on the Internet of Things. The Internet of Things is a phrase given to…
  • 3 Interactive Marketing Insights from WeChat’s Lunar New Year Campaign

    Yijie Lu
    16 Apr 2015 | 10:40 am
    How WeChat redefined rituals in a digital multiplatform age Giving money in a red envelope to relatives and close friends is an ancient tradition that represents best wishes during the Chinese Lunar New Year. As traditional rituals are encountering new technology and digitalization, the Chinese messaging app WeChat redefined the “red envelope” by inventing a virtual red envelope feature that can be used in chat rooms. On the Lunar New Year’s Eve, WeChat recorded 1 billion virtual red envelope transactions and 11 billion real-time interactions with its appearance in the gift giving…
  • Why Amazon’s Android App Bundle Made Perfect Sense

    Isha Deodhar
    6 Apr 2015 | 9:19 am
    In a bid to spread a bit of festive cheer during Christmas, Amazon offered, for two days, a free collection of paid apps and games valued at $220. “The Largest Free App of the Day Bundle Ever” was of particular interest to those of us who study customer engagement with brands on mobile devices. According to Amazon’s post-Christmas press release, “Nearly 60 percent of Amazon.com customers shopped using a mobile device this holiday season. Mobile shopping accelerated as customers got later into the shopping season.” Amazon’s offer was an ingenious strategy to ensure that…
  • #1800FlowersFail Taught the Floral and Gourmet Gift Retailer One Thing: The Power of Negative Word-of-Mouth Matters

    Abby Rudd
    24 Mar 2015 | 11:17 am
    When you order a high-priced floral arrangement for your loved one on Valentine’s Day, you expect the delivered product to appear as beautiful as the image from the website. However, 1-800-Flowers outraged its customers from around the United States as arrangements were delivered late with half-dead flowers and crushed chocolates this February 14th. The unfortunate negative experiences for customers catapulted 1-800-Flowers into the spotlight as #1800FlowersFail became a trending topic across social media platforms. While this sort of customer disappointment is far from the norm for its…
 
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    Media Hunter » Media Hunter

  • Rethinking the agency model

    Craig Wilson
    16 Jun 2015 | 9:27 pm
    It is almost 10 years since I bought a sleepy little Newcastle ad agency and began a journey to create (what I hoped to be) a highly successful business. Along the way there have been plenty of twists and turns, some big victories and some big mistakes. It has been quite the learning experience. One thing I realised along the way is that the old agency model isn’t a good one. Despite having different ways of packaging services most agencies, in reality, sell an hourly rate. While we all strive to profit from IP, we mostly trade time for money, albeit with a generous helping of…
  • Is Australia being left behind in the tech era?

    Craig Wilson
    26 Mar 2015 | 11:08 am
    Sometimes you need some distance to gain perspective. I’m writing today from a small cafe in a remote town in Colorado, a week after attending yet another amazing SXSW Interactive festival in Austin, Texas. Once again, SXSW was incredibly informative and inspirational, highlighting cutting edge innovation and thinking from industry leaders and up-and-comers. But, for me at least, the most noticeable thing at SXSW was what was missing, especially in the enormous Trade Show hall. As usual there were dozens of exhibitors with new technology, plenty of robotics, 3D printing, drones and…
  • Learning about digital disruption and transformation

    Craig Wilson
    4 Mar 2015 | 4:19 pm
    Digital disruption and transformation are my big themes for 2015. And with good reason, we are living an unprecedented era of change, where new technology and business models are emerging daily to threaten our once dominant and secure industries and organisations. I’ve seen it in my own business and I see it daily with my clients. Disruption can be rapid and unforgiving with whole industries and business models being made extinct in a matter of years. Digital disruption requires rapid change and agile adaptation on many different levels of an organization, both strategic and tactical.
  • Twitter, we have a problem. Will the tweet become obsolete?

    Craig Wilson
    28 Jan 2015 | 5:17 pm
    Twitter has a big problem. I have been an enthusiastic user of Twitter since joining in March 2008. In almost 7 years I have posted almost 53000 Tweets and grown a considerable “audience” of Followers. I have told many people over the years how Twitter, more than any other medium, helped me grow my agency. We can draw a direct line between a handful of early key clients who contacted me either via Twitter or because Twitter. I can even trace over $1 million in agency revenue to one Tweet I made back in 2009 (you’ll have to meet me in person to hear the whole story). Twitter…
  • New study reveals significant Australian spend on content marketing but lack of direction

    Craig Wilson
    25 Nov 2014 | 3:00 pm
    via media release Producing and distributing engaging content, and measuring the effectiveness of that content, are the top challenges faced by Australian marketers, according to a new study from the Content Marketing Institute, conducted in partnership with The Association for Data-driven Marketing and Advertising (ADMA) and sponsored by Brightcove (NASDAQ: BCOV). The study outlined that more than half of Australian marketers employ content marketing strategies and place a high importance on being able to create more engaging, visual content and optimising content for their target audience.
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    Conversation Agent - Valeria Maltoni

  • Innovation and Execution in 45 Quotes

    Valeria Maltoni
    30 Jun 2015 | 2:40 am
    Innovation is not just about coming up with new ideas -- we do have a fair number in circulation. Execution can be innovative, we see it all the time. Yet, many consider innovation sexy and execution... well, it is work isn't it? I was also thinking about what having a spirit of inquiry means to me. Given my lifelong pursuit of good questions -- mostly why questions -- I thought I would share with you a few nuggets I came across and saved from books and other readings that talk about execution and innovation to inspire us to lead with questions. 1. “Advocates of knowledge management as the…
  • How to Become a Confident, Independent, and Wise Decision-Maker

    Valeria Maltoni
    29 Jun 2015 | 2:40 am
    A couple of years back I participated in a three-day experience with a psychologist trained in deconstructing and helping re-construct group dynamics who teaches at Wharton. With me were a diverse group of eleven peers anywhere from business development to creative direction, client services, analytics, project management, user experience design, and content strategy. The experience made a strong impression on me and created a bond that only deep neglect and indifference will be able to sever. I felt the most beneficial aspects of the experience were the awakening of self-awareness,…
  • Four Ideas for Writing More, and Better

    Valeria Maltoni
    26 Jun 2015 | 2:40 am
    In On Writing. A Memoir of the Craft Stephen King says “If you want to be a writer, you must do two things above all others: read a lot and write a lot. There's no way around these two things that I'm aware of, no shortcut.”  We may not want to become full time writers, however more and more of our work product relies on the ability to write well. I have a secret reserve of good writers I turn to for inspiration. When I get stuck and what used to come easy and flow right out of me and onto the screen takes hours of effort to squeeze into something that makes sense, I use one of several…
  • Winning at Business and Life by Breaking Rules that Don’t Exist

    Valeria Maltoni
    25 Jun 2015 | 2:40 am
    One thing Nicolas Tesla, Richard Branson,Tony Stark, and all great titans of industry have in common is this: they were able to identify rules that don’t exist and had the courage to break them, says Jason Kotecki in Penguins Can't Fly: +39 Other Rules That Don't Exist: History is filled with examples of those who profited greatly by dispensing with so-called “rules”: @henryford: Thou shalt manufacture thy goods one at a time. #notarule. @waltdisney: Audiences shalt not sit though a feature-length animated movie. #notarule @browniewise: House parties are no place for selling.
  • Bill Murray on the Importance of Commitment to Living an Engaged Life

    Valeria Maltoni
    24 Jun 2015 | 2:40 am
    For Esquire magazine Bill Murray talks about inaccessibility, the importance of freedom, commitment, and fatherhood. With so much semi-processed content in the name of media consumption, Murray's choice of living an engaged life by saying “no” to certain superficial things -- like unfiltered access -- and saying yes to deeper ones -- like commitment to his craft -- is remarkable. His is a good example of being present and showing respect through work. On choices: “I think we're all sort of imprisoned by — or at least bound to — the choices we make, and I think everyone in the acting…
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    Mobile Demystified

  • What We Learned from Three Months of Inbound Marketing

    Krissy DeAngelis
    29 Jun 2015 | 12:09 pm
    If you follow Waterfall’s marketing initiatives or are subscribed to our newsletters, you’ll know that we’re huge fans of inbound marketing. Providing useful, genuine, and timely content for our customers and subscribers is our main priority. HubSpot recently published our story, which identifies the lessons Waterfall has learned during our first three months of implementing inbound marketing: The importance of defining a strategy but staying flexible It’s all about the content, and lots of it How we organized our blogging process and team How we helped our blog find its unique voice…
  • It’s Summer – Time to Get Ready for Back-to-School Sales

    Sam Balter
    25 Jun 2015 | 6:17 am
    Winter is a distant memory, the rainy days of Spring have cleared, and it’s time to bask in the sunshine of summer days. The last thing on people’s minds is back-to-school shopping. Retailers hoping to capitalize on the annual frenzy of buying new clothes, office supplies, and electronics are fast approaching the deadline for back-to-school marketing planning. Back-to-school is an important time for retailers. Not only does the shopping from this time of year contribute to a large portion of total revenue, the clothes and items bought during back-to-school are essential to growing brand…
  • 13 Websites You’ll Want to Bookmark Right Now

    Krissy DeAngelis
    19 Jun 2015 | 9:27 am
    Have you ever asked yourself, “why didn’t I think of that?” This happens to me on a daily basis, especially after finding a super simple, but highly useful product. Below are 13 quirky websites you won’t be convinced you need until you take a look and realize you’re totally bookmarking all of them. 1. 10-Minute Mail Genius. Use this service when you need to quickly create a fake email address. You’ll get your subscription confirmation then the email address will self destruct in 10 minutes. Can we say endless free trials? 2. What the Font Ever seen a font and loved it but had no…
  • Why “Ugly” Design Makes Sense… for Craigslist

    Krissy DeAngelis
    18 Jun 2015 | 8:56 am
    Simple, clean, and purposeful design can make any boring product look like the next billion dollar investment. It’s no secret that elegant web design is just as (if not more) important as the content. Today, many popular websites are simply and gracefully designed, which got me thinking. I recently moved apartments and am deep in the nesting stage. All I want to do is search for that quirky mid-century modern chair or big colorful rug. Considering I’m a 20-something, this is my first legit apartment (aka no drywall or plastic counter tops), and I’ve never heard back from Extreme Home…
  • 5 Lessons AirBnB Hosting Taught Me About Marketing

    Sam Balter
    17 Jun 2015 | 4:33 am
    I’m a huge fan of AirBnB. Staying in other people’s homes is more fun, interesting, and comfortable than your average, overpriced hotel. Recently, I transitioned from guest to host when I listed my Boston apartment on AirBnB. The entire AirBnB hosting experience has been humbling and showed me how much work goes into  ensuring a pleasant stay. After hosting on AirBnB, I found myself thinking companies should start treating customers & prospects like guests in their own home. Below are 5 lessons I learned about marketing after hosting my apartment on AirBnB. Do it for the 5-Star…
 
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    Michael Carwile

  • Add line breaks to WordPress site description

    michaelcarwile
    11 Jun 2015 | 5:21 am
    Sometimes, for aesthetics, it is helpful to break up a WordPress site description with line breaks. Doing this with WordPress is problematic, though, as simply adding a <br> tag to the site description just outputs the same in the front-end description. To fix this, we have to manipulate the way the description is reading the string. This is a bit hacky, but it works for me, so I wanted to share. Put commas in your description where you want line breaks This also makes the use of the description tag not break in other parts of the site (like in the <title> tag of your html). Then…
  • How To Make Small Changes For A Big Impact

    michaelcarwile
    4 Jan 2013 | 5:00 am
    “The man who removes a mountain begins by carrying away small stones.” Chinese Proverb Science has demonstrated that all things in the universe most likely started as a speck smaller than we can even really conceive. Then, in an instant, commonly referred to as the Big Bang, everything rapidly expanded outward, creating what is the currently known universe. As fast as the Big Bang events supposedly unfolded, it might seem that it was done all at once, a huge change all at once. Science has also explained that there has also been billions of years between then and now. Some of the…
  • Not Being Noticed? Do Things Worth Noticing.

    michaelcarwile
    14 Jan 2012 | 4:55 am
    Feeling Small I recently made a conscious decision to form a new habit: to connect with more people both online and offline. I’ve always known that connections, social media and content production were important to my success. But, like many, I’ve always struggled with these things. As is typical in many stories you read about when someone begins down the path of content development and social media interactions, I held/hold onto fear. Fear of the unknown. Fear of what people will think. Fear of my own success. Fear of looking like an idiot – or worse, not even being noticed. I know in…
  • Power Napping To Boost Productivity

    michaelcarwile
    21 Dec 2011 | 5:47 pm
    I wake up early. I stay up late. On an average night, I sleep for about 5 or 6 hours. It is usually plenty for me. Though my recent run-in with Shingles might make some people believe otherwise. I normally wake up refreshed, energized, and ready to enjoy the day and its many adventures. Every once and a while, though, too many 5-hour nights in a row, combined with a starchy lunch, creates for a slow-paced afternoon. You know the feeling. That “2:30 feeling”. 5-hour Energy has made millions of dollars on that slogan. Interestingly enough, I’ve experienced this feeling even on…
  • Overcome Writer’s Block: My “Writer’s Fiber” Formula

    michaelcarwile
    19 Nov 2011 | 3:17 pm
    Just start typing. That’s what I often read when I search for ways to overcome writer’s block. Writer’s block. Such an interesting phrase, really. Could it be that there is really a double meaning to the use of “block”? Why not call it “writer’s constipation”? It’s really a better description, in my opinion. Maybe it’s because I grew up playing football (and I’m coaching it now, too) but when I think of “blocking” I think of an outside force intentionally stopping you from achieving an objective. The reality, though, is…
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    B2B Marketing Asia

  • Putting the Enablement back into Sales Enablement Content

    Chester
    25 Jun 2015 | 11:57 pm
    We talked about bridging sales and marketing with content before. Now comes a report from Docurated that claims 90% of marketing content is unused by sales teams. A hefty figure – but nothing new, is it? Cue Round X of the finger-pointing: the salespeople ‘don’t get’ all that high-value stuff, or are too busy ‘living from quarter to quarter’ to bother, while the marketers are ‘disconnected’ from the ‘harsh reality’ on the ground. It’s an old and tired refrain – and still as tricky a subject today as it ever was. True, many times it’s the content itself that’s not…
  • Recharging B2B Blogging in 3 Steps

    Chester
    11 Jun 2015 | 2:09 am
    Small wonder that 80% of North America’s B2B marketers (as surveyed by CMI and MarketingProfs) blog as part of their content marketing efforts. Blogging is inexpensive, sustainable, and fully under one’s control – and that last bit tops all others. Like we said back when Facebook went the paid path, anchoring a content strategy to third-party applications is risky. Owned media is key to helping us, as marketers, play by our own rules. And as far as content hubs go, a blog does all a social media stream can – and more besides. With that in mind, we’ve reached out for some tips to add…
  • How To Adapt To The Facebook News Feed Tweaks

    Suraj
    14 May 2015 | 2:00 am
    Marketers still pining for the old days of high organic reach on the Facebook News Feed are in for bad news. The News Feed has evolved into a complex beast that challenges content creators. With the latest updates to the Facebook News Feed algorithm, multiple posts are allowed from the same source in a row updates from friends are prioritised over brand Page posts there will be fewer ‘alerts’ when friends like or comment on other posts At the time of writing, Facebook has created a new survey to improve the News Feed for each individual user. The survey questions pit posts from…
  • 6 Approaches To Storytelling In B2B Marketing

    Suraj
    12 May 2015 | 2:40 am
    The claim that facts and rationalisations alone decide business purchases is a myth. In every purchase (even in B2B), people make the decisions, not companies. And good storytelling is what drives people to make decisions. Stories have a universal power to effect change and influence behaviour. Whether you are a salesperson, an IT pro or even a C-suite executive, great stories never fail to captivate. The Chemistry of Emotion Think back to the last good story you enjoyed. What made you finish it in the first place? Something must have grabbed your attention upfront. That’s a start, but an…
  • Personalisation in Content Marketing: Do’s and Don’ts

    Suraj
    28 Apr 2015 | 2:00 am
    Personalisation has come a long way from swapping “Dear Sir” for “Hi Joe” in eDMs. Now we have the capabilities to go beyond the superficial: understand audiences’ behaviours, predict their interests, and tailor content to influence their decision-making. And we have the future on our side. Big data and the growing information boom from the Internet of Things will only provide even more insights for us to target buyers’ preferences. But being able to do something does not always mean doing it right. To reap the most from this world of possibilities, first consider the challenges.
 
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    The Ratliff Notepad

  • Thought: What Do You Stand For?

    Joseph
    30 Jun 2015 | 2:49 pm
    What do you stand for? The thought for today, is to deeply consider your own answer to this question.  But apply it to deeper topics like morality, humanity, politics, etc… And do so intelligently.  I would love to see a “re-intellectualism” of America.  Let’s put down the Mountain Dew and Doritos, forget the brands, the trinkets, our gadgets … and return to our roots. Right now, if an artist stands up for something, and you like the art that artist produces … do you stand with them?  Aren’t they people too?  Or, do you just seem them as…
  • Thought: Companies, Just Do The Right Thing From The Outset

    Joseph
    23 Jun 2015 | 5:57 am
    From Facebook trying to find another way to manipulate you, to Apple Music (initially) not paying artists … companies seem to try to “go for” the most profit possible. This is regardless of what the effect might be on their users, artists, and other people who support their business. Here’s a thought … stop doing that.  Business is about people, period. It’s the 21st century, your experiments will be found no matter how hard you try to hide them … and if you come “clean” about them, they will be examined by the public. Artists will take…
  • Thought: Proactive Thinking, And Taking The “Big Swing” Instead Of Looking For Singles…

    Joseph
    12 Jun 2015 | 8:17 am
    I work with some very dynamic people. The kind of people who don’t believe in doing the small things, instead they take BIG swings and sometimes hit it out of the park. Kind of like Roger Maris, he struck out a lot, but he holds the record for the most home runs in a season (61). And that’s the point, why would you want to think in “reactive” mode, trying to rush the swing you’re about to take?  Why not think proactively, and use your time efficiently (not necessarily quickly)? Then take the big swing, you might miss, but you also might just hit one out of the…
  • Some Thoughts On Traditional Publishing, Amazon, and Stories

    Joseph
    6 Jun 2015 | 8:32 am
    Let’s just carry Ursula LeGuin, traditional publishing, Scott Turow, et al all the way out to their apocalyptic conclusions. Let’s say the print book is gone, dead, no longer a single copy on the planet. The literary community is dead, gone, reduced first to a 1 cent bin, then to complete and utter obscurity. Then what? We, as a human race, keep figuring out how to continue telling and sharing our stories, that’s what. Whatever the next format is, might not even be an “ebook” (maybe no more Kindle or Amazon) as we currently know it … we will tell our stories. All of this talk…
  • Simple Business Growth “Math-efied”

    Joseph
    4 Jun 2015 | 11:13 am
    I’ve always thought about basic business growth, execution, etc… this way: G = (p – r)ts + (ra – rc) G = Growth  p = proactive thinking  r = reactive thinking  ts = team strength ra = resources available  rc = resources consumed Notice that “team strength” is a multiplier to thinking.  The resources address execution, and come to label a variety of things including monetary, intellectual, etc… So, if you want to grow a business, increase available resources and proactive thinking.  If you want more monetary resources, focus on venture capital,…
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    Imagine Your Reality : Holistic Business Coaching

  • How to be a Leader Part 2

    taylor
    3 Jul 2015 | 2:02 pm
    How to be a leader part 2 The post How to be a Leader Part 2 appeared first on Imagine Your Reality : Holistic Business Coaching.
  • Why the numbers need to be balanced with customer needs

    taylor
    1 Jul 2015 | 11:00 am
    Courtesy of Pixabay In businesses there is sometimes a tendency to focus on the numbers and use them as the only metric by which success is measured. This is a myopic perspective to take, because while numbers never lie, sometimes they also omit key information. Numbers can tell you a lot about your business, but there’s also something to be said for seeing your business from the consumer’s perspective. In The Attacker’s Advantage, the author shares an example of a CEO who makes it a point to personally walk through several of his stores several times a week. By visiting…
  • How to be a leader part 1

    taylor
    26 Jun 2015 | 3:52 pm
    How to be a Leader part 1 The post How to be a leader part 1 appeared first on Imagine Your Reality : Holistic Business Coaching.
  • How Perceptual Acuity helps you discover Possibilities

    taylor
    24 Jun 2015 | 11:00 am
    Courtesy of Wikipedia In The Attacker’s Advantage, the author explains that one of the skills a business owner needs to cultivate is perceptual acuity. Perceptual acuity is the ability to perceive not only trends, but changes and variables that will change your industry in a significant way. Not all of these variables will be obvious, but if you can cultivate perceptual acuity you can discover them. For example, Steve Jobs, in developing the iphone and ipad did some research into the type of glass needed for a touch screen. He found a type of glass that hadn’t been made for 20…
  • How to Develop a Lead passing system part 4

    taylor
    19 Jun 2015 | 2:08 pm
    How to Develop a Lead passing system part 4 The post How to Develop a Lead passing system part 4 appeared first on Imagine Your Reality : Holistic Business Coaching.
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    B2B Marketing Blog | Webbiquity

  • Five Intriguing Inbound Marketing Stats [Infographic]

    Tom
    30 Jun 2015 | 1:11 am
    Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.” It combines a fresh stream of compelling content with interactivity to promote engagement and SEO to make your site more “findable” when prospects are looking for what you offer. Its use is becoming widespread (though adoption varies somewhat by company size), and offers some compelling advantages over traditional outbound (advertising, direct response, cold calling, etc.) activities. The most successful marketers…
  • What CMOs Need to Know That Will Keep CEOs and CFOs Happy

    Tom
    24 Jun 2015 | 4:11 am
    This guest post from Kirsten Chapman was originally published on LinkedIn. Modern marketing and business are defined by one thing: The Web. It’s safe to say that CMOs, CEOs and CFOs are keenly aware of the huge hole when it comes to measuring the business value of web marketing. When they want to know if all the time and money they’re pouring into web marketing is working, they’re handed reports generated by campaign management systems—Hubspot, Marketo, Vocus, and even Salesforce come to mind. Invariably, the next question is: so where are the KPIs? Good question. And the answer lies…
  • 21 Spectacular SEO and Search Marketing Stats and Facts

    Tom
    23 Jun 2015 | 3:17 am
    Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and  and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. How can marketers get the most out of search? The search marketing stats and facts below provide some helpful guidance. Here are four key takeaways from this research: • Do feed the gorilla. Search doesn’t only mean Google, but the elephant in the room can’t be ignored either. While everyone knows Google is…
  • 34 Compelling Content Marketing Stats and Facts

    Tom
    16 Jun 2015 | 3:12 am
    Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. Why? Because with the exception…
  • Welcome to Marketing Stats Summer!

    Tom
    15 Jun 2015 | 3:26 am
    75% of customers say they use social media as part of the buying process1, and 88% of marketing professionals believe social media is important to their companies2. Yet social media accounts for just 11% of digital marketing budgets3, on average, and 56% of marketers don’t do any paid promotion on social media4. Can’t get enough of stats like those? Then you’ll love the next seven sizzling summer weeks (except for the week after Independence Day in the U.S., when no one’s really paying attention), starting tomorrow, of posts containing dozens of fascinating stats and…
 
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    How to Make Money Blogging

  • Jason White’s Take Surveys For Cash Review: How Much You Will Learn From Taking Online Surveys?!

    Frank
    1 Jul 2015 | 8:38 pm
    How Much You Will Learn From Taking Online Surveys?! Or can we really make money from FREE online surveys? After following Jason White’s “Take Surveys For Cash” I found the answer finally. We’ve all seen the advertisements online that promise that you’ll make money for taking surveys. They’re all over and truthfully, if you’re anything like me, you have actually discounted them as being a fraud and you have actually written them off. There’s no rejecting that many of us have actually been affected in some way by the current recession in the…
  • Get Cash For Surveys Review: Take Surveys for Cash and Make $500 Each Month From Now!

    Frank
    1 Jul 2015 | 8:38 pm
    If you desire to make some money even without leaving home, you can do so if you Generate income Taking Surveys. In engaging in this sort of activity, not only do you empower yourself in choosing what type of items would be released in the market, however you also get to earn a couple of extra dollars (or even more) while doing so. Get Cash For Surveys Review: Take Surveys for Cash and Make $500 Each Month From Now! Here are 2 nice books that help me a lot. With these 2 books you will need no more other books about online surveys. This is my suggestion after reading hundreds of books about…
  • Mark Ling’s Affilorama (AffiloTheme) Review

    Frank
    28 Jun 2015 | 10:48 pm
    As one of the most important component of Mark Ling’s Affilorama Internet marketing programs, AffiloTheme still has actually been getting lots of positive evaluations. The site Businessreviewcenter.com has actually decided to receive a copy of this Mark Ling’s Online marketing program and has completed a thorough review. The AffiloTheme evaluation might help affiliate online marketers, that includes seasoned marketers and even simply newbies, understand that whether they can earn actual online earnings from this program or not. Mark Ling’s Affilorama review (AffiloTheme)…
  • Mark Ling Affilorama Reviews: Affilotheme Top 3 Benefits, Bonus and Results!

    Frank
    28 Jun 2015 | 10:47 pm
    Affilotheme, one of the most important component of Affilorama programs has been on the market for more than 2 years. Created by Mark Ling, Affilotheme has made online marketing world extremely delighted. Mark Ling updated his effective wordpress style often and developed Affilotheme the simple method to crate stunning affiliate websites that transform. Unlike a great deal of WordPress styles Mark Ling and team have actually developed Affilotheme to take full advantage of earnings, wow visitors, impress Google and build an email list quick. After a fast Affilotheme review, this WordPress…
  • Mark Ling’s Affilorama and AffiloTheme Review: Top 1 Premium WordPress Theme

    Frank
    28 Jun 2015 | 10:47 pm
    Mark Ling’s Affilorama and AffiloTheme has been released for years and web designers still aspire for more information about this versatile WordPress theme. AffiloTheme enables users to construct aesthetically stunning web sites without the need for extra training or software. Nevertheless, the actual selling point is that it’s constructed with the special needs of affiliate marketing professionals in mind. AffiloTheme developer Mark Ling is a leading web marketing “guru” understood for helping brand-new online marketers to prosper. His Affilorama program supplies…
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    Blog

  • How does Exit Intent drive email list growth?

    dan@getprivy.com
    2 Jul 2015 | 6:00 am
    *The following is a guest post from Dan Scudder, VP of business development at Privy. Privy is an Emma partner that provides simple tools, including customizable website popups and banners with exit intent, landing pages, and more to help you rapidly grow and analyze your email subscriber list. Simply put, Exit Intent is an easy way to detect when a website visitor shows signs of leaving your page. It measures things like cursor movement, page scrolling, idleness and inactivity – all indications that a user will likely bounce. Many marketers use Exit Intent (at Privy, our platform has…
  • Emma Social recap: The Dynamic Content edition

    dan@getprivy.com
    26 Jun 2015 | 6:54 am
    It's official: We're obsessed with Dynamic Content. In the past week alone, we've released multiple videos and blog posts about it, scheduled a Dynamic Content Livecast for this Monday, organized an "Ask an Expert: Dynamic Content" session in Emma Community for this Thursday, written about it in our diaries every night... (Just kidding about that last one...maybe.) Think we're getting a little overzealous? Clearly you haven't experienced the magic of Dynamic Content for yourself! After all, it's no secret that targeted, relevant content drives better results –…
  • How we used dynamic content to announce Dynamic Content

    dan@getprivy.com
    24 Jun 2015 | 12:02 pm
    One of the best parts about releasing new features like Dynamic Content to our customers is that now WE get to use them ourselves! Selfish, I know, but we're marketers, too, so this stuff gets us excited. And what better way to try out Dynamic Content than to use it in the actual email announcing its release? In the past, we had to send multiple emails to different segments of our customer audience depending on the type of account they had. But with Dynamic Content, we just tailored the content accordingly and hit send once.  We also thought it might be cool for you guys to see…
  • Q&A: The Official Explorer’s Guide to Modern Marketing

    dan@getprivy.com
    23 Jun 2015 | 6:52 am
    I had a blast debuting The Official Explorer’s Guide to Modern Marketing, our brand new webinar that attempts to answer the question, “What makes a successful modern marketer, and how do I become one?” (Hint: It involves email!). During the webinar, I discussed the best ways you can lead your audience from point A to point B during the customer journey as well as the tools you’ll need in your rucksack to make it the most amazing digital expedition ever. Big thanks to MarketingProfs for hosting me and for posting a recording of the webinar (registration required) in…
  • How universities can use automation to connect with potential students

    dan@getprivy.com
    22 Jun 2015 | 7:01 am
    Meet Midori Maloney.  You know that circus performer who somehow finds a way to keep a dozen precariously spinning plates balanced on tall, skinny poles? That’s Midori. As the graduate studies marketing coordinator (and recruiter… and event planner… and budget analyst…and assistant to the graduate dean) for The University of Alabama in Huntsville, Midori is a one-woman powerhouse when it comes to balancing a busy schedule and keeping all of her plates spinning.   The problem: Too many emails... only one Midori Despite her superhuman efficiency, Midori had…
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    Yodle Company Blog

  • Have I Got News for You

    Catherine Lewis
    2 Jul 2015 | 2:09 pm
    The Fourth of July holiday is a powerful reminder of the spirit of independence that drives small business owners to go after their entrepreneurial dreams…and based on the latest news, many are achieving their goals. This is the latest edition of “Have I Got News For You,” a roundup of industry news that is just too helpful not to share. Obama Making Millions More Americans Eligible for Overtime: A new rule that will make more employees eligible for overtime. Find out why employers will have to pay time-and-a-half to those making $50,440 a year or less. Small Business Hiring Stays…
  • How to Stop Bounce Backs from Ruining Your Email Marketing Campaign

    Francesca Di Meglio
    2 Jul 2015 | 12:51 pm
    Bounce backs are a big bummer when you are trying to win over customers with an email marketing campaign. Investigating Simple Mail Transfer Protocol (SMTP) response codes, which servers send you to explain returned mail, can help you clean up your email list and resolve issues. The first step is recognizing why your emails are failing to be sent in the first place. Are you committing one of the seven deadly sins of email marketing? If not, read below to discover a few more common reasons for bounce back and how to address them: Bad Email Addresses This message means one of the following has…
  • What Consumers Want Part 1: Harness the Power of Positivity

    Catherine Lewis
    29 Jun 2015 | 10:25 am
    Did you know that the customers who are most likely to review your business are the happy ones? While this may come as a shock to some small businesses that are concerned about the damage negative reviews may do to their brand, Yodle Insights has found that 80% of customers posting online reviews do so to highlight their positive experiences with a business. In our first installment of our What Consumers Want series, we focus on the power of the satisfied customer. Happy Customers, Great Reviews To develop our report, “Yodle Insights: What Consumers Want from Local Businesses,”…
  • Celebrate Your Independence: the Inherent Freedoms of Small Business Owners

    Catherine Lewis
    29 Jun 2015 | 8:32 am
    If you run a small business, you’re part of a long American tradition that dates back to our founding fathers: George Washington owned a flour mill and whiskey distillery, Alexander Hamilton founded the Bank of New York, Thomas Jefferson operated a nailery, and Ben Franklin ran The Pennsylvania Gazette newspaper. Today’s entrepreneurs share a common passion with these leaders: Freedom. In a Gallup/Wells Fargo poll last year, the top reason entrepreneurs gravitated to self-employment was “being my own boss/independence/being the decision-maker.” Still, many lose sight of how valuable…
  • How Email Marketing Grew One Home Construction Company

    Angelica Diamond
    25 Jun 2015 | 10:58 am
    When Michael Rogers, owner of Custom Solutions Construction in Fort Worth, Texas, decided to expand his home construction business and begin flipping houses, he looked to his daughter Natasha Morris for support. Together, the father and daughter duo started buying houses, fixing them up and setting up open houses to sell them. “When I did my first open house, I had to do everything manually. I was sending out emails one at a time and collecting phone numbers by hand,” Natasha says. Natasha realized that she needed a more efficient solution and turned to Yodle. Discovering Yodle’s email…
 
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    Crenshaw Communications

  • PR Breaks Through At Cannes. Or Not.

    Dorothy Crenshaw
    30 Jun 2015 | 8:00 pm
    PR agencies were celebrating this year at the Cannes Lions, the annual ad tech extravaganza that bestows prestigious awards for creativity in advertising, marketing, and public relations. 2015 was a good Cannes for PR, which has been the stepchild, persistently overshadowed by splashy paid marketing campaigns submitted by global ad agencies. PR jury president Lynne-Anne Davis noted a “dramatic elevation of force” for public relations, and it’s true. Many of the winning campaigns had powerful social and earned media components. The PR Grand Prix went to the much-lauded…
  • PR Campaigns Pop On Independence Day

    Michelle Han
    29 Jun 2015 | 12:26 pm
    The Fourth of July can bring a lull for many businesses, but for some, PR campaigns go into overdrive, peaking just before Independence Day.  Savvy PR agencies with clients in categories from grills to wearable technology know how to link their brands to the holiday honoring the founding of our country, seizing an opportunity to shine. Here are just a few examples of how. Safety.  Summer accident campaigns kick into high gear around this holiday, and though you wouldn’t know if from the weather we’ve had in the Northeast, sun safety is a perennial news hook. The Skin Cancer…
  • 6 Courses Colleges Should Teach PR Students

    Marijane Funess
    25 Jun 2015 | 5:58 pm
    Effective writing and media relations will always be mainstays of college public relations courses, but the business is always evolving, so curricula must do the same to produce the next generation of consumer or tech PR professionals. I recently gave a lecture on “real world” PR to a class of college juniors and was surprised that the coursework still focuses on securing traditional media. Here are some courses we’d like to see the forward-thinking professors offer their students. Content Creation: Owned, Earned, Paid, Shared. At one time public relations was narrowly…
  • 8 Reasons Why Your PR Isn’t Working

    Dorothy Crenshaw
    25 Jun 2015 | 7:00 am
    An investment in a relationship with the right PR agency can pay enormous dividends when it comes to building reputation and even demand. But businesses who can gain from building or engaging a PR team can be hesitant due to uncertainty about outcomes.  As an industry, PR hasn’t always done a great job defining or managing client expectations, particularly when it comes to the earned media piece of a typical campaign. But when PR falls short, it often boils down to a handful of reasons, including those here. Expectations for the PR investment aren’t clear.  If you’re bringing…
  • What Donald Trump Knows About Public Relations

    Dorothy Crenshaw
    20 Jun 2015 | 11:27 am
    It may seem a stretch that PR people can learn from Donald Trump, whose announcement that he will run for president was lampooned by many in social and traditional media. But maybe we can. Trump’s threats to enter the presidential race over the years have come across as tired and transparent bids for publicity. But, like it or not, the guy understands his own brand and he knows how to get media coverage. Despite some operations failures, he’s a genius at image-making and self-promotion. So on the theory that you  never know where your next insight – or blog post idea…
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    Business 2 Community

  • How Hadoop Keeps Even Small Businesses In the Loop for Big Data Analytics

    Lindsey Patterson
    5 Jul 2015 | 4:35 am
    Hadoop is a software system developed by Apache that allows a company’s data science team to process for analytical purposes large sets of data that are located on distributed servers.  The software framework is mainly used by those companies that want the capability of extracting unstructured data to improve things like business performance and customer relationship management.  This unstructured data is known in the industry as big data.  Every company that conducts physical and electronic transactions has access to big data, but it was not until recently that corporate leaders…
  • Things to Consider When Building a Personal Fitness Brand

    Sarah Parker
    5 Jul 2015 | 4:31 am
    We’ve looked at how brands provide virtual support for fans and followers of all levels looking to live an active lifestyle, and wanted to look at how personal brands approach the same audiences. It’s challenging to connect to an audience across levels of interest and ability that might be drawn to a personal brand for different reasons; everything from just liking how the person behind the brand presents themselves, to respecting their work ethic, sense of humor, a combination of all three, or something else entirely. There are takeaways for non-personal brands here too, the…
  • 20% Of Your Time At Work Shouldn’t Be “Working”

    Jeff Fermin
    5 Jul 2015 | 4:26 am
    Imagine if you were able to spend 20% of your day, or one day out of the week, working on whatever you’d like? Though it may seem ridiculous for most managers to consider this, it is something that has led to many innovations and advances in different fields. The basis is simple, have an employee (or group) take some time every week to work on something that will benefit the company. Though a lot of progressive companies have started to apply these programs at their offices, a lot of businesses have avoided them due to fear of loafing. Having employees slack off is a legitimate concern,…
  • Make a Covenant to Properly Plan your Company’s Financial Future

    Alan Hart
    5 Jul 2015 | 4:23 am
    How not having the right tools can be disastrous A while back I wrote on this blog about forecasting the likelihood of a company meeting its loan covenants with its lenders Will you Breach your Loan Covenants? I normally wouldn’t repeat this or be redundant unless I thought it was of great importance to the readers of this blog. I recently visited a high mid-market company on the West Coast where I have done internal control work in the past. During my engagement I was made aware of the fact that the company had failed meeting one of its loan covenants with its primary lender for the second…
  • Brave Interview: Derek Sivers

    Margie Warrell
    5 Jul 2015 | 4:08 am
    Sivers describes himself as a “musician, programmer, writer, entrepreneur and student – though not in that order.” Interestingly enough, he also calls himself an introvert who thrives on solitude. Margie Warrell: You are an entrepreneur, having sold CD Baby in 2008 for a small fortune. In Anything You Want, you talk about the hardships and mistakes you made and how provide several tips and tricks to being successful. What’s been the most important lesson you’ve learned in business? Derek Sivers: Well, the most important lesson is probably to spend less than you earn. But…
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    B2B Marketing Insider

  • The Best Stories Come From The Worst Examples

    Ron Ploof
    4 Jul 2015 | 4:00 am
    The best way to become a better storyteller is to study the bad storytellers. He circles the room in search of his next victim. You try to avoid eye contact, but fail. He approaches and within a few minutes, it’s like you’ve been transported into a conversation with Michelle from the movie American Pie. “This one time, at band camp…” It doesn’t matter how nice he is or how much you respect him, you still find yourself praying for an excuse to leave: a fire alarm, a medical emergency, a telemarketing call…anything to get away. Sound familiar? But what if you looked at the…
  • Treat Content Like Confetti!

    Gerry Moran
    3 Jul 2015 | 4:00 am
    Who’s ever been covered in confetti – like the aftermath of the New Year’s celebration? A ton of confetti dropped from the roof-top and spread over a block of people has a much different effect than unloading a pallet of paper in the middle of that one block. The same effect goes for thought leadership content. No one enjoys one big source of hard-to-consume content. One 18-page white paper placed on your company website can only be so effective. However, the same content chunked up into infographics, videos, Tweets, LinkedIn posts, short blog posts and other short-form consumables will…
  • Quick Guide to Email Newsletter Distribution

    Liz Bedor
    2 Jul 2015 | 4:00 am
    An email newsletter is a tremendously valuable distribution outlet many brands overlook. Often times, they get focused on distributing through social and paid resources, forgetting that the option of showing up in their customers’ or prospects’ inboxes on a regular basis is still an option. Below is a break down of everything you need to know to get started to put an email newsletter distribution strategy in place. WHY AN EMAIL NEWSLETTER? 1. Cost-effective Implementing an email newsletter is pretty cheap compared to other distribution strategies. For brands just getting started,…
  • 30 LinkedIn Sales Triggers

    Gerry Moran
    1 Jul 2015 | 4:00 am
    The key to social selling success is fishing where the fish are. You might be fishing where the fish are, but you do know what to do when you get a nibble on the line? Many sales meetings are full of fish tales about the one that got away. These fishing holes are filled with sellers, who did not use social selling techniques. There are customers willing to engage, or bite on an intelligent insight, but many sales professionals do not understand the social sellings signals. Their missed quotas, management excuses and intrusive and brand-centric emails are partly related to connecting with the…
  • Does My Stealth Start-Up Need PR?

    Steve Olenski
    30 Jun 2015 | 4:00 am
    A lot of start-ups are in stealth mode, and don’t want anyone to know what they’re working on. “I don’t want PR, someone might steal my idea.” This is a common mistake driven by several fears, fear of failure, fear of competition, fear of possibly actually succeeding. The truth is your start-up does need PR even if you aren’t telling the public what you’re up to, in fact, that could be your biggest asset. Leverage Curiosity We’ve all seen ad campaigns where we’re not even sure what they’re for, but they’ve piqued our curiosity. Being in “stealth” mode gives you and…
 
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    Insivia Marketing + Web Design

  • 5 Ways to Get Your Site to Rank Higher

    Matt
    30 Jun 2015 | 10:00 am
    Trying to achieve a good search engine ranking is a challenge, but if you take the time to look into your audience’s behaviors and examine your options, you’ll find that moving up in the ranks is an achievable goal. Here are five ways you can start to move on up! Research You can’t effectively optimize your site without doing research. You need research in order to understand your target audience,how people are currently finding your site, and what keywords are being used in in search results. It’s also helpful to know which of your posts are being viewed the most and which need a…
  • Law Firm Websites: What Works & What Doesn’t

    insivia
    25 Jun 2015 | 1:49 pm
    Most attorney websites have a history of being boring and bland. Pages and pages of legal history and attorney-speak can only be spiffed up so much. Law firms find themselves confronting a “new business landscape” that’s far more competitive. Differentiation is certainly the name of the game — firms must differentiate to survive. The content you are sharing and user experience are all essential to a firm’s success. As websites evolve, understanding what works for your firm and what doesn’t can be crucial for future growth and development. The post Law Firm…
  • Should You Be Exercising Your SEO Rights?

    Matt
    25 Jun 2015 | 7:47 am
      Due to the increased amount of consumers turning to the Internet before they make a purchase decision, companies need to give some extra attention to search engine optimization to help drive sales.   Although theoretically all websites should be optimized, it’s more important for some websites than others. But how do you know if you’re SEO worthy? Well if any of the following three apply to your website, then the answer is a resounding “OPTIMIZE.”   Does your site directly sell a product? If you’re using your website to sell a product or service, such as dog toys or…
  • 7 Free Tools to Improve Your SEO

    insivia
    22 Jun 2015 | 10:47 am
    Taking on a Search Engine Optimization (SEO) campaign can be daunting at times, so to help out with your efforts we’ve found 7 free tools that can help get you started. Google Analytics Google Analytics is a free service that allows you to run analytics any website you own. Google Analytics tells you how people are getting to your website, what your most popular pages are, what search terms your audience is using, and much more. It’s easy to use, and often compiles data into easy-to-read charts and graphs. It’s helpful for SEO because you can use a lot of the data to determine who your…
  • 6 Things to Avoid On a Law Firm Website

    insivia
    18 Jun 2015 | 6:54 am
    1. Packing the Homepage With Too Much Information Be informative, yet concise. A common mistake with many websites- and legal sites in particular- is when too much content gets stuffed into the homepage. Take the time to think through your site map (the core structure of your website pages and pathways) before you build anything. This strategic process is especially important if your firm is dedicated to many areas of law. Walk through different scenarios: How will a potential business litigation client use your site compared to an individual seeking personal injury representation? If a…
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    Value Acceleration

  • Is It A Problem Or…

    valueacceleration
    2 Jul 2015 | 7:42 am
    I heard a great thought from my friend Ted Steinberg the other day. He was talking with a CEO, and after listening to him for a while, Ted said, “You seem to have a tendency to look at opportunities as problems, rather than problems as opportunities.” Ted suggested that this thinking might be holding the CEO’s company back. Perhaps. Do you look at problems as opportunities or opportunities as problems? For more of Ted’s wit and wisdom check out his blog  The Matchmakers Triangle. Mitch
  • Are You Focused on the Wrong Things?

    valueacceleration
    30 Jun 2015 | 7:32 am
    A recent article in Advertising Age touted how CMOs should go about making sure their companies are “customer-obsessed.” Sounded good to me. Early on the author posited this question: “Marketers are predisposed to think about the market first. So why are marketers not naturally predisposed to be customer-obsessed?” He answered this question by suggesting that marketers, due to P&L pressure, find “this all adds up to marketers knowing more about the product than their customers, and performance gravity creates an increasingly inward-looking team.” Makes…
  • B2Me Has Finally Arrived

    valueacceleration
    25 Jun 2015 | 7:53 am
    Ever since Peppers and Rogers postulated The One to One Future, marketers have tried to find cost-effective ways to deliver on the promise. I think it surprises many at how long it has taken while still not being pervasive. And yet fascinating new approaches to B2Me come upon us. The latest on my radar is Lay’s. Lay’s has decided to allow 10,000 people to create their own customized Lay’s potato chip bag. While the user interface to upload the picture could use some intelligence to help non-tech savvy customers create pictures that area exactly 1000px by 1000px, the idea is…
  • What’s Really Wrong With McDonald’s

    valueacceleration
    23 Jun 2015 | 7:10 am
    Much is being written about the so-called McDonald’s turnaround (the current one). Pundits chime in regularly as to what they need to do. Much is being made of “menu creep.” The belief is the menu has grown to the point where it’s too big. Comparisons are made to specialty fast-food burger places such as 5 Guys and In n Out, who do very well per location, with a limited menu, but far fewer locations than McDonald’s. My view is different. I’ve had lots to say about McDonald’s in earlier posts (just search on McDonald). However, the truth is they long…
  • If At First You Don’t Succeed…

    valueacceleration
    18 Jun 2015 | 7:54 am
    …Try, try again. But doing the same thing over and over and expecting a different result is the definition of insanity. So, if you are going to try, try again, at least try something different. Which brings me to Pepsi. Are they so devoid of new product ideas that they need to bring back a failure from the 1990s because a small group of loyal followers want them to bring it back? What’s changed? Is a small niche drink valuable to them now when it wasn’t in the early 90s? Are core sales declining so much they are desperate? Do they think it will catch on this time? My friend…
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    ViperChill

  • [LIVE] Our Six-Figure/m Marketing Blueprint (Last Webinar for 2015)

    Glen
    1 Jul 2015 | 4:31 am
    Over the last few days I’ve been running a webinar which covers what I truly believe to be the best way to create a highly-profitable online business that you can be proud to own. What I forgot to remember is that there are around 6,000 people subscribed to ViperChill via feedburner email updates, which link to our RSS feed, and as I haven’t written a single blog post about our video series or webinar training, you’ve may have missed out on this free training. So, this post will not be sent to any other email list, won’t be tweeted and I won’t write a Facebook…
  • Exclusive Interview with Adnan Ebrahim: Founder of “Top Gear for the Facebook Generation”, Car Throttle

    Glen
    30 Apr 2015 | 5:47 am
    In 2010 I received an email from Adnan Ebrahim. He was telling me about this new site he had started, Car Throttle, that was starting to get some press. At the time it was getting around 45,000 pageviews per month but he wasn’t sure how to take things to the next level. (No credit here, I had no advice since I didn’t know a thing about the car space online). Today, Car Throttle has more than 1.2 million Facebook fans. Car Memes, which he also owns, has 1.4 million. He had record traffic days last month when he reached 1 million pageviews in a day for the first time ever. The day…
  • Pausing my Facebook Series: A Personal Update

    Glen
    20 Mar 2015 | 8:41 am
    It has been a while since I wrote a personal ViperChill update. It’s funny, I love reading them on other sites but don’t really like writing them. I much prefer getting to actionable tips and advice instead of just talking about myself; something I’ve found some bloggers to do a little too much of. That being said, there is a time and a place for them, so today I have one big request and a few little updates on what is happening in the life of Glen. I’ve honestly never been so busy or so excited about future prospects, so I’m in a great place right now.
  • The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

    Glen
    5 Mar 2015 | 6:07 am
    Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. I’m also going to show you that for every industry you care about, you should have at least two fan pages to cover it. I’ll also show you how you can steal the best content ideas from any of your competitors right under their nose. Welcome to the guide I’ve been hyping up for a long time. I call it the $1,000 Facebook guide partly because I had planned to sell this information as part of a premium product but mostly because I think it will…
  • How to Build a Profitable Website in 2015 in the Best Niche Online

    Glen
    24 Feb 2015 | 6:55 am
    Welcome to my first ever blog post in 2015. It comes before I embark on a huge Facebook series which I promise will be worth the premium price I was originally planning to sell the information for. I realised that before I talk about how to utilise Facebook to grow a huge audience and make money, you have to be confident in the website you’re going to promote. The niche I’m going to reveal to you today is so amazing and something you’ll be so passionate about that I rented out a four-floor office and hired four full-time staff just to build a serious website to cover it.
 
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    Marsdorian.com

  • 3 Major Storytelling Lessons from Game Of Thrones’ Devastating Season Finale

    MarsDorian
    16 Jun 2015 | 1:55 pm
    When I checked my Twitter feed a few days ago, I found it flooded with pissed-off tweets about the last episode of Game of Throne’s fifth season. Watchers wrote angry blog posts, took their rage to the social media platforms and announced their boycott. Seriously, the intense finale episode has proved that even in its fifth season, Game of Thrones knows how to ruffle feathers. If you think you’re know where this story is going, buckle up and crash into uncertainty. I want to share with you the 3 major story lessons from this greeeeat series. Trigger warning for the perpetually…
  • 3 Unusual Ways to Become a Better Storyteller

    MarsDorian
    3 Jun 2015 | 11:29 am
    Storytelling is one of the most useful skills in today’s world. You don’t have to be a drunk fuddy-duddy snoring in the recliner, starting with… “When I was your age, I already had two kids and used to….zzzzzzzz.” Nope. Whether you’re pitching yourself and your idea, marketing a service or writing a sci-fi book with war hipsters, storytelling is THE skill to sell. But how to learn it the best way? Countless books have been written, countless samey samey advice has been tossed out. Let me enrich your arsenal with my personal storytelling tips……
  • Learn From My 6 Stupid Self-Publishing Mistakes

    MarsDorian
    6 May 2015 | 12:10 pm
    Some indie authors write their debut book and it sells like starcakes. Their Amazon rank shoots up the stratosphere and makes lots of starbucks. The author’s eyes go bling bling, and I’m thinking: if they can do it, I can do it. And I can do it better. Maybe, maybe not. I’ve got two books out and a third in the launch pod. My sales are so low I can’t even pay my internet flatrate. You see my Amazon report and want to pity-throw food stamps at me. Thank tech I’m still doing my full-time illustration work. Still, writing is my passion, so I continue shipping new books and keep…
  • You May Hate These Bloggers, But They Create Raving Fans

    MarsDorian
    15 Apr 2015 | 1:17 pm
    Ever heard of the saying “Substance over style?” Yeah, me too, right before the ice age killed all the dinosaurs. Seriously, that term is so geocities it belongs to the web grave together with pure HTML websites and sprite images. Here’s where I’m coming from: A few years ago, when I was infected with the blogging virus, the pro talk was all about creating evergreen content. You may know the spiel: Write 2-3K long, information-infested how-to articles that could withstand the sands of time. It’s what the blogging masters said, and maybe that was true in that age. But…
  • Why You Should Ask For a Slap in The Face

    MarsDorian
    8 Apr 2015 | 11:30 am
    I’ve written this sci-fi space opera called Attack Planet. To get some early reviews, I’ve approached some reviewers on Goodreads who liked similar books. I found a couple of readers who were interested. The few that actually FINISHED my book gave me rock-solid 4-5 stars, which was awesome. And then one reviewer showed up, and it wasn’t. Let’s call him Jason. Jason slashed my book apart, using the lines of the famous movie “The good, the bad, and the ugly.” And boy, did he find lots of ugly. He discovered many writing mistakes, was confused by the weird tech slang in the…
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    IttyBiz

  • No Growth Plan Is Ever Going To Sound Reasonable

    Naomi Dunford
    29 Jun 2015 | 8:30 pm
    No growth plan is going to sound reasonable. Let’s say that you’ve got an eye on growing your revenue at a significant rate. Maybe you’re hoping to double it, or maybe even triple it. Maybe you’re considering adding a zero or hitting a specific round number that seems desirable to you. You think, “This is the year that I’m finally going to hit [insert big number].” That’s exciting stuff. (Well, at least in theory. It’s generally exciting until you start thinking about what you would need to DO to make it happen. And how much of it…
  • Is Your Objective Narrow Enough?

    Naomi Dunford
    28 Jun 2015 | 9:23 pm
    Recently, I found myself in a Denny’s. Sometimes there’s not much to do in a Denny’s other than stare at a bottle of ketchup, and so stare at a bottle of ketchup I did. This particular bottle of ketchup was a little bit special. It was cobranded – Heinz and Trivial Pursuit – and on the back was an invitation to scan a QR code to “start the fun”. The fun refers, I assume, to a version of Trivial Pursuit that you can play with your family while you wait for your food. This kind of thing is always really funny to me. My idea of a pleasant meal is one…
  • 5 Netflix Must Haves For Entrepreneurs

    Naomi Dunford
    25 Jun 2015 | 6:47 pm
    At some point, everybody’s got to take a break. For your breaking pleasure, here’s a list of five great films for entrepreneurs and entrepreneurs-to-be. No matter what’s going on in your business, one of these is sure to hit the spot. Mr. Holland’s Opus Musician and composer Glenn Holland takes a teaching job to support his growing family, but he always means to get back to his music. Life gets in the way, the years turn into decades, and it seems like our hero never gets his dream. Or does he? Richard Dreyfuss’ Mr. Holland is one of his very best performances.
  • Is It Possible I’m Wrong?

    Naomi Dunford
    24 Jun 2015 | 7:35 pm
    I have been wrong about a lot of things. I thought YouTube was a fad. I was certain the iPad would be the undoing of Apple. (Don’t even get me started on the Kindle.) And those are just the generic things, the ones that didn’t cost me any money. What about the things that did cost me money? A random sampling: 1. Things don’t sell in the summer. For the longest time, I would not let anyone here even suggest running a major promotion between June and August. I had it in my head that nobody was around, or nobody was paying attention. In my imagined world, an entire quarter of…
  • Do You Hate Your Business Sometimes?

    Naomi Dunford
    23 Jun 2015 | 9:53 pm
    Once upon a time, I worked at a cardboard factory. It was my favorite job ever. I got to build boxes all day, nobody bugged me, and I was home by three. It was the most laid-back company I’d ever even heard of. Phoebe on Friends had a harder job than I did. I loved it. Sometimes it kind of sucked, though. Sometimes, when I had to get up at 5 in the morning after staying up most of the night fighting with my (still teenaged) husband, and then having to switch buses in the rain while it was still dark out? Not fabulous. After a while I was made a supervisor of sorts, and I was transferred…
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    The Online Community Guide

  • The Star Of The Community

    Richard Millington
    3 Jul 2015 | 9:23 am
    Imagine the behaviour of your popular community manager becomes intolerable in the office  After several warnings, you decide to remove him/her.  How would you do it without upsetting the community?  If your answer is to explain to 1m+ people why an employee was fired, consider the morality and legality of that.  Now imagine that employee tells members they don't know why they were fired and their friends in the community should protest against their removal.   The solution isn't for the company to publicly reveal why they terminated an employee, nor…
  • Don't Personalise The Experience

    Richard Millington
    2 Jul 2015 | 9:26 am
    Personalising an entire community experience around individual interests sounds smart.  If a member can tag topics they like, you can ensure they see discussions/content solely related to those topics. In theory, that keeps the member as engaged as possible. The problem is communities are built around shared experiences. If everyone has their own experience, there's is no sense of collective experience. The community is not experiencing the same thing at the same time. That's an important factor in establishing both a sense of community and overcoming coordination…
  • A Simple Principle

    Richard Millington
    1 Jul 2015 | 8:47 am
    You have to be taking the actions you want members to take. That means you.  If you want members to ask questions, reply to each other, welcome newcomers, share content, advocate, then at the very minimum you need to be taking those actions.  Even better you should have relationships with a few others who will also take the same actions. You might be surprised just how few people you need to engage in a behaviour for it to spread. But if you're not taking the action, neither will your closest colleagues/friends. If your closest colleagues/friends don't do it, neither…
  • Structuring Calls To Action Within A Community

    Richard Millington
    30 Jun 2015 | 8:05 am
    When registered members visit your community landing page, what do you ask them to do?  You can choose between four positive behaviours.  1) Ask a question to get help on a problem (ask) 2) Answer questions (help) 3) Share advice/expertise (publish) 4) Find/consume information (find) You want members to ask, help, publish, and find value.  This often matches the stage of the lifecycle too.  In the inception stage, asking for help is the key behaviour. In the establishment, getting responses from the right people is key. In the maturity stage, you need people to publish…
  • An Abundance Of People With Questions

    Richard Millington
    29 Jun 2015 | 7:42 am
    Most communities are matchmaking sites. You're trying to match someone with a problem to someone who knows the solution.  There's a critical mass about these things. You need the abundance of one side to attract the other. And that's the secret here. You should target and appeal to one side. One side will attract the other.  If we have a question about programming, we go to a community where developers gather. We tend to recruit developers and programmers from these communities too. The paid work opportunities attracts more developers and programmers. …
 
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    Personal Branding TV

  • Gretchen Rubin – Reach Personal Branding Interview Series (third interview)

    Regina
    24 Jun 2015 | 10:40 am
    How to Make and Break Our Habits — to be happier, healthier, and more productive Gretchen Rubin is the author of several books, including the blockbuster New York Times bestsellers, Better Than Before, The Happiness Project, and Happier at Home. Her books have sold more than two million copies worldwide, in more than thirty languages. We’re thrilled as this is her third Reach Interview! In this interview based on her new book How to Make and Break Our Habits — to be happier, healthier, and more productive, Gretchen explains how to master your habits and why it’s important…
  • Dorie Clark Interview – Reach Personal Branding Interview Series (second interview)

    Regina
    31 Mar 2015 | 2:30 am
    Stand Out: How to Become a Recognized Expert In Your Field   Click the microphone to download the audio replay >>>   HBR and Forbes contributor Dorie Clark joins us again to show you how to develop breakthrough ideas and build a following around them! Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that’s simply not true anymore. To advance your business or your cause, you have to inspire others to listen and take action. In this interview based on her new book Stand Out: How to Find…
  • Lani Peterson – Reach Personal Branding Interview Series

    Regina
    9 Mar 2015 | 2:49 pm
    __________________________________________________________________________________ THE INSIDE STORY: “What to Know Before You Tell”   Click the microphone to download the audio replay >>>   William Arruda interviews Lani Peterson on Thursday, March 19, 2015 at 12:00 noon Eastern-US-NYC We’re hearing a lot about storytelling these days. Companies are hiring storytelling experts to help them engage customers. Leaders are bolstering their storytelling skills to engage their teams. Career-minded professionals are seeking out the ideal formula for building and delivering a…
  • Personal Branding – How to Create Your Video Bio

    Regina
    25 Feb 2015 | 8:17 am
    William Arruda explains the concept of a 3D video: Video is a critical tool for personal branding. It helps you build emotional connections with people who are making decisions about you. It is critical for finding a job and for building your network.
  • Mike Michalowicz Interview – Reach Personal Branding Interview Series

    Regina
    28 Dec 2014 | 3:15 pm
    __________________________________________________________________________________ Adopting An Entrepreneur Mindset   William Arruda interviews Mike Michalowicz on Thursday, January 8, 2015 at 12:00 noon Eastern-US-NYC   Listen to the Interview—-> Click the microphone.   This interview is sponsored by: International Coach Federation Known for launching 3 multimillion-dollar companies, all before his 35th birthday, Mike Michalowicz, is our distinguished guest for the January 8, 2015 Reach Personal Branding Interview at 12 Noon Eastern-US-NYC. Mike will discuss his latest…
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    BlogNotions - Marketers

  • 3 Warning Signs that Your PPC Ads and Landing Page Are Not Compatible

    Allen McKay
    2 Jul 2015 | 1:25 pm
    Breakups rarely come as a surprise. If you’re in the presence of a bad relationship there are always signs of conflict. Whether or not you pay attention to them is another matter. The relationship between your PPC ads and landing pages will have a large impact on the success of your campaign. So, how can you tell if there is a healthy dynamic between the two? Here are three signs of a relationship in desperate need of repair: 1) Embarrassing Conversion Rate If your ads are getting clicked on but your landing pages are failing to convert then there is a probably a lack of unity between…
  • Using Google My Business Ratings to Enhance AdWords Listings

    Allen McKay
    2 Jul 2015 | 3:20 am
    The reviews associated with your business are a known influencer of consumer trust.  The ratings from your Google My Business Listings can now be used to improve click-through-rates on your PPC ads. By using location extensions, ratings from these listings will now show up beside ads on tablets and desktops. The Impact on Your Ads This new feature has the potential to garner support for your business and improve the customer’s decision-making process. In the words of Google: “Local ratings make your ads more useful to consumers searching for local information, and can…
  • How to Increase AdWords ROI with Call Tracking

    Allen McKay
    2 Jul 2015 | 1:17 am
    One of the most common use cases of call tracking is to determine the value of AdWords campaigns. According to Google, 70% of all mobile searchers  have called a business directly from search ads. Marketers that are not tracking phone calls are missing out on the full picture as well as potential revenue. They are also failing to get credit for the leads and ROI of the phone calls that their campaigns produce. How is Call Tracking used with AdWords? Implementing call tracking with your AdWords Campaigns can be broken down into three steps: 1) Dynamic Number Insertion (DNI) A piece of…
  • An Unexpected (And Simple) Marketing Strategy to Increase Sales

    Allen McKay
    1 Jul 2015 | 2:25 pm
    The type of tuna fish you bring home may be the most important decision you make today. Seriously. Have you ever stood behind someone as they hemmed and hawed at the seemingly endless rows of cans on the grocery store shelf? I don’t know about you, but at a point, I begin to feel my blood pressure rise as I wait for the guy in front of me to choose between the tuna with the blue or green packaging. You’d think the life of their firstborn child hinged on this decision… So the question is: Why. Can’t. People. Just. Make. A. Choice? Let’s start by examining the…
  • Getting Graphic with Call Tracking [Popular Infographics]

    Allen McKay
    1 Jul 2015 | 10:53 am
    Have you taken the opportunity to eyeball some of our infographics? They are pretty glorious… The following collection outlines both basic and high level data about call tracking, conversation analytics and related topics. Let’s start off with one of our most popular infographics: Conversation Analytics: How It Works  Traditional call tracking has proven value. It tells marketers which keywords, ads and campaigns are generating phone calls. This is extremely useful because it simplifies the process of optimizing your marketing spend and strategy to reach your target audience…
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    Method Savvy

  • Method Savvy Wins Silver Stevie Award

    Annabel Jones
    30 Jun 2015 | 11:20 am
    Last week, Method Savvy received some exciting news: we won a Silver Stevie Award for Marketing Agency of the Year. As our CEO Jake Finkelstein said, “We admire the work of so many of our marketing peers and to be named alongside world-class brands as a Stevie Awards winner is a true honor. This recognition is not only validation of… Read more › The post Method Savvy Wins Silver Stevie Award appeared first on Method Savvy.
  • We’re Moving! Join Us For Our Holiday Open House

    Shana Simon
    20 Nov 2014 | 7:24 am
    In case you haven’t heard, we’re moving! Just in time for the holidays, Method Savvy will be moving to a new, and of course bigger, office in Durham! And did we mention it’s located right above Beer Durham? If you don’t have plans for Monday, December 15th join us for our holiday open house from 5:30 to 8:30. There will… Read more › The post We’re Moving! Join Us For Our Holiday Open House appeared first on Method Savvy.
  • Method Savvy Receives 2014 MarCom Award

    Shana Simon
    13 Nov 2014 | 7:30 am
    We are happy to announce today that our client work was recognized with a 2014 Marcom Award! Of the competition’s 6,000 entries, Method Savvy’s work on behalf of client AvidXchange, Inc. took home a Gold Award for landing page design. AvidXchange, Inc. AvidXchange’s landing page optimization efforts to improve lead generation received a Gold Award, as the new design far… Read more › The post Method Savvy Receives 2014 MarCom Award appeared first on Method Savvy.
  • New Year, New Budgets

    Shana Simon
    6 Nov 2014 | 10:09 am
    ’Tis budgeting season. And for many companies, this means taking a hard look at the processes and strategies that worked in 2014 and those that didn’t. The smartest companies ring in the New Year by auditing 2014 efforts to understand how to best capitalize on 2015. Some effective online tools we use to audit performance are: Peek to analyze and… Read more › The post New Year, New Budgets appeared first on Method Savvy.
  • Method Savvy Honored Among Best Places to Work by Triangle Business Journal

    Shana Simon
    24 Jul 2014 | 6:22 am
    Durham, NC, July 24, 2014 – Method Savvy, the data-driven marketing agency, announced today that the Triangle Business Journal has named the company a winner of Best Places to Work in the Triangle. The award is part of the publication’s annual Best Places to Work Awards program and acknowledges Method Savvy’s accomplishment in creating a positive, team-oriented work environment that… Read more › The post Method Savvy Honored Among Best Places to Work by Triangle Business Journal appeared first on Method Savvy.
 
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    The Digital Letter

  • Changing Winds

    Ken Yeung
    26 Jun 2015 | 9:30 am
    When I moved to San Francisco nearly eight years ago, I did so to explore the roots of technology and to gain a better understanding of how people can use the Internet and its byproducts to better their lives. Along the way, I’ve worked in agencies helping clients adapt and leverage these things to build better marketing campaigns, but often thought about exploring deeper into seeing who makes the digital tools we’re so fond of today. That eventually led me into blogging and journalism, starting with various small publications, then to Bub.blicio.us (thanks to the ever helpful…
  • The Great Tech Debate Presidential Candidates Should Be Having

    Ken Yeung
    10 May 2015 | 11:21 am
    Last week, TechCrunch held its semi-annual technology conference in New York City. And while there’s typically nothing surprising about it, there was one notable first for the publication: a presidential candidate took the stage to address the community. That’s right, ousted HP CEO–turned-presidential candidate Carly Fiorina made an appearance on the second day of TechCrunch Disrupt New York for an interview with TechCrunch TV star Sarah Lane. I watched Fiorina’s interview and she was very composed and was intelligent in answering some of the questions (not all).
  • Box Seeks To Transform Industries With New Platform, SDKs, and Tools All Enterprise Apps Are Built From

    Ken Yeung
    22 Apr 2015 | 3:54 pm
    In its first public event since its IPO, cloud collaboration company Box sought to shake up the enterprise application landscape with several announcements aimed at changing the way technology is being used in the workplace. From the launch of a developer platform, releasing modular SDKs, unveiling of new resources, and more, Box seeks to facilitate the transformation of the digital enterprise. There’s no question that Box has faced much criticism around its pursuit of becoming a public entity. But now, four months after its IPO, it’s taking what it thinks it needs to convince…
  • The Undefined Path

    Ken Yeung
    18 Apr 2015 | 1:13 am
    Four years ago I began using a new social network and since then, I’ve posted over 7,500 “moments” that only a few friends are privy to see. The service I’m using and of which I’m talking about is Path. And for many years, it’s been a lightning rod for criticism over privacy or just the standard cliche jab: “Are people still using Path?” But after all of that, I personally remain a fan of the service — well at least until recently. It has dawned on me that I’m not really sure what Path is really up to, so I thought I’d jot down…
  • Highlight’s Roll for iOS App Is Great For Quickly Sharing Photos With Friends, But Initially Lacks Unique Features

    Ken Yeung
    16 Apr 2015 | 10:14 pm
    Whatever happened to Highlight? You remember the app — it’s a location-based service that helped you find people near you in an almost serendipitous-type manner. Turns out that it’s still around and the company is still chugging away, especially after raising $4 million in December 2013. The company just launched its first standalone app today called Roll. What makes this new product so special? It’s being billed as a “new way for close friends to keep in touch by sharing their camera roll.” In a way, you could think about Roll as being more akin to Bump,…
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    David Horne

  • Two Kinds of People

    David Horne
    15 Jun 2015 | 5:49 am
    I trust everything is well in your world. Last week I stumbled across the fun blog 2 Kinds of People. Have you seen it? If you’re like me, I could identify with almost every one of his … Read more → The post Two Kinds of People appeared first on David Horne.
  • Slow Is the New Black

    David Horne
    8 Mar 2015 | 4:28 pm
    I’ve been thinking a lot about the role web applications play in our lives today. For starters, think about how websites have changed. It wasn’t long ago when clients would ask us to design a … Read more → The post Slow Is the New Black appeared first on David Horne.
  • Conversations: Nathan Kotny

    David Horne
    4 Feb 2015 | 8:33 am
    Not too long ago I had a fun conversation with Nathan Kotny. We talked about his project Draft (which I’m writing in now), product development and continual improvement. His insights were great. I loved how Nathan talked about … Read more → The post Conversations: Nathan Kotny appeared first on David Horne.
  • What I Use

    David Horne
    1 Jan 2015 | 4:30 am
    As you know, I don’t get in many arguments with people about what technologies they use. My stance has always been to use what enables you to do the best work you can do. However, … Read more → The post What I Use appeared first on David Horne.
  • Listastic 2014

    David Horne
    28 Dec 2014 | 9:41 pm
    Sayonara 2014! Close enough, right? Time for another year-end recap of my favorites from the last year. Before we jump in, I’d love to learn about the cool things you have planned for 2015. Hit … Read more → The post Listastic 2014 appeared first on David Horne.
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    Digital, Branding, Experiential & Promotions Insights | Moosylvania Blog

  • The Invasion of Emojis | Moosylvania Blog

    Andrew Cohen
    2 Jul 2015 | 12:55 pm
    When you’re a marketer living in a digital world, staying up to date on the latest trends becomes more than just your job, it’s your life. Whether that means learning about the latest ad technology, playing with the latest Snapchat update or knowing about Facebook’s latest algorithm update  – it’s important to know what’s hip and relevant to be able to connect with your audience.Let’s start with who your audience is – Is it your brand’s target market? Is it your friends? Is it your employer? As a millennial, my audience isn’t just the brands that I service at my…
  • Post-Millennials: The Next Generation

    Mary Delano
    25 Jun 2015 | 8:11 am
    Starting in this industry 11 years ago (man, I feel old) I remember the target consumer focus for the most part was Generation X. The term “Millennial” wouldn’t become a part of the daily vernacular until a few years later. Now that’s all we marketers talk about. What are Millennials doing? What do they care about? How do they connect with brands? Basically, what makes them tick?Speaking as a Millennial, I understand we are a confusing bunch. We’ve grown up in an era with a ton of changes, especially from a technology standpoint. We still remember floppy disks and The Oregon Trail.
  • What the Latest Facebook Algorithm Change Means for You (And Your Brand)

    Rachel McInnis
    18 Jun 2015 | 6:00 am
    In the world of technology, updates are a regularly scheduled occurrence – and Facebook is no exception. But with every update to their algorithm, users are left wondering, “Will this change what I see?” and marketers wondering, “Do I need to change my social media strategy?”So let’s dig into the latest Facebook update announcement to answer those questions (at least for now).What is this update? Facebook is changing its algorithm to factor in the amount of time you spend with content.As a refresher, Facebook’s algorithm determines what shows up in your news feed (and whether…
  • The client is always right…except when the agency is

    Rick Zuroweste
    11 Jun 2015 | 6:00 am
    We’re excited to welcome Rick Zuroweste to Moosylvania as CMO & Partner. After spending a (longer than planned) detour in his career on the client side, he brings us a unique perspective on creative problem solving.Early in my career as a marketer I learned a valuable lesson from a boss whom I have respected, to this day, above all others.As I moved into marketing leadership roles, I tried my best to teach the same lesson to people I managed because I saw the results of his approach.  He had such a knack for getting the best work out of his advertising agency partners (partner…
  • Preparing for the Future of Marketing Now

    Michael Harris
    4 Jun 2015 | 1:58 pm
    With 2016 planning in full swing for many brands and agencies, I thought it would be fun to think about the future. However, I am not talking about next week or next year’s brand plan. I am talking about the next five to ten years.Have you ever wondered what our industry will be like or where your brand will be?I do. In fact, I am somewhat obsessed, definitely stressed, and overall, infatuated with it. It’s amazing, really. What you learn today is practically irrelevant tomorrow. Everything changes so fast, simply saying ‘it’s hard to be a marketer today’ is a gross…
 
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    Pamorama | Social Media Marketing Blog

  • A Comprehensive Guide to Your Social Media Image Sizes

    Pam Dyer
    28 Jun 2015 | 4:45 pm
    Make an impact with your social media images! Harnessing the power of images makes your social media marketing more powerful and memorable. You’re probably already using the visual elements of your brand on your social media channels. If you want them to have an impact, they need to be the correct size for each platform so they maintain their clarity and proportions — otherwise you risk appearing unprofessional. Profile Image Dimensions for Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, YouTube, Tumblr, and Vine The skillful use of images and photos can turn…
  • How to Foster a Cohesive Social Media Brand

    Pam Dyer
    7 Jun 2015 | 3:06 pm
    Are you using social media marketing to extend your brand’s reach? If so, you’re probably using more than one platform. Twitter and Facebook are the most prominent social networks, but others like Pinterest, Google+, LinkedIn, YouTube, and Instagram are very valuable channels as well. When you’re managing multiple profiles, it’s vital to present a cohesive and consistent brand message across all of them. If not, you run the risk of creating brand confusion and disseminating mixed messages to your audience. Your brand defines you and communicates your brand’s…
  • 15 Fantastic Books on Social Media Marketing

    Pam Dyer
    16 May 2015 | 3:48 pm
    Do you want to learn more about social media marketing? You’re not alone. By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. It’s more important than ever to master the essentials of how to attract and retain an audience for your brand. New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. Best practices are constantly evolving, and staying up to date with the latest…
  • How to Easily Make Animated GIFs from YouTube Videos

    Pam Dyer
    2 May 2015 | 3:36 pm
    Animated GIFs are all the rage. Chances are that you’ve encountered some of them as you’ve surfed around the Internet. Animated GIFs have been around since 1997. They combine several images into a single file that plays in a loop and conveys quick bursts of brand-related content. Easily sharable, animated GIFs are undergoing a resurgence of late as businesses look for new ways to connect with their audiences and add a new dimension to their social media marketing. Here are a couple of great examples of brands using animated GIFs to get their message across: Get it.
  • How to Get Started with Instagram Marketing

    Pam Dyer
    11 Apr 2015 | 5:13 pm
    Instagram is a powerful tool for establishing a visual brand identity. It enables businesses to improve engagement and increase sales by showcasing their products in creative ways and implementing interactive hashtag campaigns. With more than 300 million active users, it is now the most popular photo-sharing social media platform, surpassing Pinterest by more than 250 million. If you haven’t tried Instagram marketing yet, it’s time to get started. Create a stunning Instagram profile and story Instagram profiles are minimal. They are limited to 150 characters and are not indexed…
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    DR4WARD

  • How Have 81 Business Strategy Frameworks Evolved Over 50 Years? #infographic

    Dr. William J. Ward aka DR4WARD
    30 Jun 2015 | 3:05 am
    How Have 81 Business Strategy Frameworks Evolved Over 50 Years? #infographic Click on the image to get the interactive infographic from BCG Perspectives - Your Strategy Needs A Strategy and select a framework on the chart to view its description and other details. BCG Perspectives - Your Strategy Needs A Strategy HBR.org BCG Perspectives - Your Strategy Needs A Strategy BCG Perspectives - Your Strategy Needs A Strategy I look 4Ward to your feedback. Keep Digging for Worms! DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks…
  • Why Should You Apply Regular Updates To Patch Your WordPress Blog? #infographic

    Dr. William J. Ward aka DR4WARD
    30 Jun 2015 | 2:06 am
    Why Should You Apply Regular Updates To Patch Your WordPress Blog? #infographic PremiumITSolutions.com.au I look 4Ward to your feedback. Keep Digging for Worms! DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be found here: https://www.rebelmouse.com/dr4ward/ Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/…
  • What Are 5 Vital Integrated Digital Marketing Communications Workflows? #infographic

    Dr. William J. Ward aka DR4WARD
    30 Jun 2015 | 1:51 am
    What Are 5 Vital Integrated Digital Marketing Communications Workflows? #infographic Wrike I look 4Ward to your feedback. Keep Digging for Worms! DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be found here: https://www.rebelmouse.com/dr4ward/ Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/ Follow DR4WARD on…
  • How Has Social Media Impacted Sports Journalism? #infographic

    Dr. William J. Ward aka DR4WARD
    29 Jun 2015 | 4:27 am
    How Has Social Media Impacted Sports Journalism? #infographic University of Florida I look 4Ward to your feedback. Keep Digging for Worms! DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be found here: https://www.rebelmouse.com/dr4ward/ Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/ Follow DR4WARD on…
  • What Are 8 Top Curated Ideas Ideas To Build Organic Links? #infographic

    Dr. William J. Ward aka DR4WARD
    29 Jun 2015 | 4:14 am
    What Are 8 Top Curated Ideas Ideas To Build Organic Links? #infographic Digital Marketing Philippines I look 4Ward to your feedback. Keep Digging for Worms! DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He  talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed,  Innovation, Creativity, and Design. Curated global resources can be found here: https://www.rebelmouse.com/dr4ward/ Find DR4WARD resources on Pinterest: http://pinterest.com/dr4ward/ Follow…
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    Construction Marketing Made Simple!

  • Construction Marketing is About Know, Like & Trust

    Sam
    30 Jun 2015 | 5:16 am
    Know Like Trust What is it and how do I use it to grow my business? Construction marketing is about increasing the popularity of your website, and for that matter, your company, and one of the best ways to do it is through the “know, like, trust” factor. The secret sauce to your business’s success. Once you are confident that you have quality website content that is well-suited to your target audience, the elusive element becomes captivating that audience. How will they know you exist? How do you make them like you? How can you build trust into an online relationship between…
  • What Your Construction Marketing Goals Should Include

    Darren
    25 Jun 2015 | 6:17 am
    You have probably heard that it’s pretty important to have a marketing plan and a strategy for your construction company. If you have tried to create one then you might have discovered that you have to begin with your business objectives, which is a pretty significant task in itself. Determining what your company objectives are will drive, not only your marketing plan, but the way you do business. Your construction marketing goals depend upon several factors. Are you starting a new business or marketing one that has been around for generations? Do your business goals include entering…
  • Creating a Construction Company Marketing Plan

    Darren
    22 Jun 2015 | 5:52 am
    Marketing your construction company can become a time consuming and expensive endeavor if you do not begin with a carefully designed plan to guide you. Simply making decisions as they come and assuming that potential customers will share your vision of your company don’t work as long term marketing solutions. To ensure that your brand name means what you want it to within your community, you will need to create a strategy that comprehensively supports your image and objectives. Determine what your objectives are The first step to creating an effective marketing plan is to define your…
  • Construction Marketing Tip: Experience Overcomes Price!

    Darren
    18 Jun 2015 | 6:17 am
    The cost of doing business today is rising. Leads, websites, tools, training, staffing…they are all going up. When you are faced with a company in your marketplace who steadily beats you on price, they are usually overcoming some other shortfall. A lot of times, that shortfall is experience. So guy or girl who is just starting their business can compete against you because you have a higher nut to hit month after month. So, instead of getting pissed off and dropping your prices too, it’s time to change your marketing and focus on the topic in the video. If you agree, leave a…
  • Marketing a Construction Business – The Ante

    Sam
    17 Jun 2015 | 4:43 am
    With so many options available, construction marketing can be challenging when deciding where to focus your resources. Digital marketing is the ante, but traditional channels have their value as well. In fact, for some, a solid Yellow Pages campaign still equals a solid construction marketing foundation…believe it or not. But before you rush out to buy a double-truck or spend ten grand on PPC, an evaluation of your company’s specific objectives and opportunities will help you determine what will work best for when considering the following tools many contractors use to build…
 
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    Webolutions

  • Start Your Summer with a Splash!

    Cindy McGovern
    1 Jul 2015 | 5:38 pm
    At Webolutions we started our summer with a splash! We went white water rafting in Browns Canyon with our partners at The Adventure Company. It was a lot of fun, but not for the faint of heart. Everyone at Webolutions wishes you and yours a fabulous summer with lots of fun and excitement! Tasting Menu for the first half of July Morning Tasting Menu   Fruit Pizza with Loose Leaf Tea Bar   Afternoon Tasting Menu   4th of July Cheesecake Bites with Loose Leaf Tea Bar     Tasting Menu for the... Read More The post Start Your Summer with a Splash! appeared first on…
  • Webolutions Awarded the Emily P. Bissell Award from the American Lung Association

    Teri Vannoy
    23 Jun 2015 | 11:19 am
    Digital marketing agency Webolutions® received the Emily P. Bissell Award for its leadership and support of the American Lung Association in Colorado. The Emily Bissell Award recognizes the “individual or organization who demonstrates admirable grass-roots leadership and support of American Lung Association in Colorado programs.” Over the past year, Webolutions partnered with the ALAC to improve the marketing efforts for the Run the Rocks and the Fight for Air Climb events. In addition, Webolutions created a team, Webolutions Revolutions, that was the largest team and second-biggest…
  • Creating Events that Deliver

    Jody Martin
    16 Jun 2015 | 1:50 pm
    Friday, August 21, 2015, Denver’s Social Marketing for Business group will host a lively interactive discussion on how to design marketing events that get the results you’re looking for.  These days people are busier than ever, so what does it take to get them to register for your event, show up and be engaged? There are lots of useful tricks to ensure a successful event.  Our panel of experts will share their best practices for planning and executing world-class events. Companies spend over $24 billion annually on trade shows and events... Read More The post Creating Events that…
  • How to Use Google Adwords Keyword Planner Date Range Feature

    Chris Granwehr
    8 Jun 2015 | 3:47 pm
    An often overlooked feature in Google AdWords’ Keyword Planner is the ability to compare date ranges for keyword searches. This functionality is useful to help identify keyword trends over time for the areas your business serves (whether a local or national business). By default, Google shows the average amount of searches for a keyword over the last 12 months. Because many thousands of businesses and products are cyclical in nature (like holiday shopping-type keywords), it is best to view the average as a whole as opposed to just the last... Read More The post How to Use Google Adwords…
  • Easy Ways to Use Market Research for Important Business Decisions

    Jody Martin
    8 Jun 2015 | 3:38 pm
    It used to be only large corporations could afford to use market research. I spent most of my career with Fortune 500 companies, and it was not unusual to see annual research budgets of $1-4 million. Huge sums of money are spent in corporate America to try to understand customer behavior, customer satisfaction and customer preferences. I could go on at length about whether or not these vast sums are well spent, but that’s not the topic for today. Today’s focus is how smaller businesses and those without vast sums... Read More The post Easy Ways to Use Market Research for Important…
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    Austin & Williams

  • Credit Union + Nonprofit Campaign = Beefy Results

    Barbara Esposito
    1 Jul 2015 | 4:47 am
    The [Moo]ve Against Hunger campaign Austin & Williams created for Mid-Atlantic Federal Credit Union (MAFCU) enabled the Maryland financial institution to stock the refrigerators of thousands of their neighbors—and stand out at this year’s Diamond Awards sponsored by the Credit Union National Association (CUNA). The recipient of a “Category Best” Diamond Award, the campaign took top honors in Community/PR One-Time Events at the CUNA Marketing and Business Development Council’s 22nd annual conference, which “recognizes and rewards creative and outstanding results in credit union…
  • The 3 Ingredients That Make a Successful Brand

    Eva LaMere
    30 Jun 2015 | 7:28 am
    Successful brands are focused brands, one that are positioned to express a unique and compelling idea and make an emotional connection. There are many discussions about what brand positioning is, but not many about what goes into it and how to develop it. Definitions of brand positioning range from the highly academic (Brand positioning is the marketing activity and process of identifying a market problem or opportunity, and developing a solution based on market researchsegmentation and supporting data) to the simple and straightforward (Brand positioning refers to “target consumers”…
  • Inside Marketing: Basics for Rebranding

    Jennifer Forget
    24 Jun 2015 | 5:06 am
    Questions to Ask When It’s Time for Your Credit Union to Consider a Change As credit union brands seek to reposition themselves to deepen relationships with existing members and attract new ones, there are many things to consider, most importantly whether or not rebranding is in order. Rebranding isn’t as simple as changing a logo and tagline. It’s a deeper consideration of how the brand behaves and relates to its audiences both internal and external. In a recent rebranding initiative for one of our New York-based credit union clients, there were several things that we…
  • A “Responsive” Look at Consumer Healthcare Information

    Chad Barnattan
    22 Jun 2015 | 5:12 am
    Why does a consumer healthcare website need to be responsive? First, let’s examine what we already know about responsive web design and mobile usage. Responsive design is really quite simple. It allows a web property to produce a similar user experience regardless of the platform, from desktop to tablet and smartphone. Since the very beginning of the web, we have developed content strategies and interfaces rooted squarely around the desktop user. But, emphasis should be shifting to the tablets and smartphones. According to Pew Internet, 64% of American adults own a smartphone, and in…
  • Forget Everything You Thought You Knew about Millennials

    Carolyn Eckert
    16 Jun 2015 | 6:02 am
    Working in higher education marketing, it’s interesting to watch the face, habits and behavior change of its ever-evolving primary target audience: teenagers. Just when we’re starting to understand Millennials, a new generation is emerging. Say hello to Gen Z. Members of Generation Z, sometimes referred to as “Generation Edge,” were born in the mid-’90s to late 2010. The difference is both amazing and significant from the previous generation and span many areas: they’re the first generation born into the digital world, they care about our economy and our planet, and they’re the…
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    Marketing and Social Media

  • Can you REALLY get value from Fiverr.com?

    Lisa Chapman
    15 Jun 2015 | 6:00 am
    How to save money and get great results using Fiverr.com My wonderful friend and PR Professional Aileen Katcher wrote a controversial blog post about Fiverr.com on June 17, 2014. It caught my eye because we see the issue differently – way differently! Although it’s admittedly out of context, I quote what I see as the controversial parts of her post: “A friend with a successful marketing firm recently ventilated to me about an experience she had with a client that was driving her to drink. It seems he bought a logo on the website Fiverr.com for $5 and then didn’t like it … I…
  • How to Market Yourself as a Professional Speaker

    Lisa Chapman
    29 May 2015 | 8:46 am
              Get Your FREE Media Kit Templates Professional Speaking – Secrets to Success As a professional speaker, effectively marketing yourself is undoubtedly critical to your success. In this post, we provide you with pointers, templates, media kits and images – all FREE for your unlimited use, to boost your success. Marketing means that you must advertise your skills and talents. Since many people just don’t do that, they end up leaving their career to the wind. You must work smart…
  • Mental Health Practitioners Beware: Violations of Social Media ‘Code of Ethics’

    Lisa Chapman
    11 May 2015 | 4:21 am
    Are You Unwittingly Jeopardizing your Licensure with Patient Privacy Issues Online? The objective of this article is to explore the issues involved in using online marketing of the licensed mental health professionals’ social media – especially Facebook – and remain compliant with the practitioners’ professional codes of ethics. ‘Content Strategy’ versus ‘Engagement Strategy’? Question: Should licensed practitioners use a (presumably safer) ‘Content Strategy’ – versus implementing an ‘Engagement Strategy’, which is possibly more powerful? Note: an Engagement…
  • Fiverr.com Services for $5 – REALLY??

    Lisa Chapman
    21 Apr 2015 | 7:56 am
      Can You Actually Save Money and Get What You Want, Too? Recently, my good friend and Public Relations pro Aileen Katcher posted a blog item on her website “Katcher In Their Eye” (get it?!) about a friend who had a bad experience with a Seller on Fiverr.com. Aileen’s conclusion was, essentially, “you get what you pay for”. I certainly understand her point of view – regarding the gentleman who spent $5 for his logo on Fiverr.com, then wasn’t satisfied. He had a bad experience. In her PR business and throughout her distinguished PR career, Aileen Katcher has known an…
  • Use Social Media Marketing Tools to Save Time and Manage Social Channels Better

    Lisa Chapman
    31 Mar 2015 | 4:58 am
    Content Curation Tools, Content Discovery Tools and Social Media Management Tools Guest Author: Jessica Davis When you sit down to find relevant content to put before your social media audience, do you wish there were more hours in a day? Do you still follow an archaic system of posting content that involves logging in to Facebook first, followed by Twitter and then Pinterest or any other social networking site? Is social media analytics still an elephant in the room? Here are some awesome social marketing tools that if you explore very soon, your answer to these three questions will be an…
 
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    OnQ Marketing » Blog

  • 7 Email Newsletters To Step Up Your Digital Marketing Game

    Quentin Aisbett
    30 Jun 2015 | 10:33 pm
    We’re all looking for content to educate ourselves and keep us updated with the latest news and advice. The right advice helps us further our careers. The right content shared helps build authority and personal brand. But the biggest issue is finding the right content. Understanding who to trust. And trying to do all that […] 7 Email Newsletters To Step Up Your Digital Marketing Game is a post from: OnQ Marketing
  • How Social Media Can Influence Your Next Event [infographic]

    Quentin Aisbett
    24 May 2015 | 8:34 pm
    Life must be stressful for event managers. So much to deal with and no second chances. So is the growing influence of social media at events an opportunity or a burden? With the right understanding and strategy of course, social media can be a terrific opportunity to generate pre-event exposure, sales, and generally improve engagement […] How Social Media Can Influence Your Next Event [infographic] is a post from: OnQ Marketing
  • Taking a Complementary Approach to Your Online Marketing

    Ben Bradshaw
    31 Mar 2015 | 3:12 am
    Traditional marketing methods have in recent years shown to not be the most effective form of advertising when they stand alone. With online channels such as SEO, Social Media and Pay-Per-Click (PPC) now supplementing these former methods, complementary marketing techniques are now beginning to shine as they ought to. While clearly an advocate of targeted […] Taking a Complementary Approach to Your Online Marketing is a post from: OnQ Marketing
  • SEO Auditing Your Local Council Website: Whittlesea, Wyndham and Casey

    Quentin Aisbett
    23 Mar 2015 | 9:25 pm
    How important is Search Engine Optimisation to local government? Traditionally, SEO is considered an effective way for businesses to drive online traffic. As local councils do not have to compete for the services they provide, SEO is rarely a priority when updating their websites. But would implementing basic SEO improve their sites and therefore make […] SEO Auditing Your Local Council Website: Whittlesea, Wyndham and Casey is a post from: OnQ Marketing
  • What You Really Ought To Know About Google’s Mobile Update

    Quentin Aisbett
    23 Mar 2015 | 12:25 am
    UPDATE: Wondering how the results are tracking? We’ve analysed a sample of sites to see how they’re performing after the first few weeks. Read it all at the bottom of this post. As Google strives to provide users with the fastest, most relevant search result possible, the way in which it ranks each site continues […] What You Really Ought To Know About Google’s Mobile Update is a post from: OnQ Marketing
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    Smedio - Business Ideas Worth Sharing

  • How to Create a Successful Online Business Today [#infographic]

    Douglas Idugboe
    22 Jun 2015 | 11:01 pm
    Online business success of yesterday is different today. As anyone with even a small amount of business/entrepreneurial experience would readily agree, starting or creating a business and achieving success with it are two entirely different propositions. While this happens to be generally true for a business of any nature – whether it is a bricks-and-mortar business or an online one, many of thechallenges faced by an online business in terms of achieving success are substantially different from those applicable to a business of the bricks-and-mortar variety. The success factors affecting…
  • Executing Decision-Based Social Media Campaigns

    Tracy Vides
    8 Jun 2015 | 11:28 am
    Detective novelist Sue Grafton has this to say about ideas: “Ideas are easy. It’s the execution of ideas that separates the sheep from the goats.” This is precisely the problem that we marketers face when trying to execute our social media campaigns. Ideas come to us dime a dozen but what is the right way to translate them into actual posts, engagement and conversions on social media? With experience from working on all sorts of digital marketing and content campaigns, I find that it is best to break down the task into three decisions, based on specific answers to these questions:…
  • SEO: Same Concept, Different Rules

    Adam Rowles
    3 Jun 2015 | 12:43 am
    Link exchanges, guest blog posts, and articles distribution websites are all taking a toll on search engine rank for any website owner who participated in these schemes. Google is fiercely devaluing and even manually penalizing websites for what were once common practices in the SEO market. In October 2013, Google took away 80% of keyword data from Google Analytics. No longer can you purely focus on keywords, but you have to analyze landing page data and look at the user experience. If you don’t change your approach to SEO, you’re risking severe penalties that can take a year to…
  • Top 5 Tips for Creating Effective Visual Communications

    Tony Bridgeman
    26 May 2015 | 10:21 am
    Why are visual communications important? At one time or another, a parent or colleague probably told you, “It’s not what you say, it’s how you say it.” This maxim holds true to a great extent in visual communication. No matter how important the message, if it is conveyed poorly, people won’t read it, remember it or react to it. Here are five critically important design elements to keep in mind when working on your visual communication: 1. Color Selecting a visually appealing color palette not only makes a message more readable, it can reinforce or even provoke the emotional response…
  • How to Make Mobile Visitors Buy More

    Douglas Idugboe
    22 May 2015 | 10:40 am
    Mobile visitors have become even more important to your online business success. Their importance was recently substantiated by the recent mobile friendly Google algorithm changed dubbed “Mobilegeddon.” Although the expected “apocalyptic” impact of the update is believed by many to have been overblown, it however does reveal how important mobile visitors have become to the intelligent digital entrepreneur. The question now is, is your website ready for mobile visitors? If it is, the next question would be, is your website set up for mobile conversion? If you…
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    Great B2B Marketing

  • Can You Really Use Marketing to Shrink the B2B Sales Cycle?

    Christopher Ryan
    24 Jun 2015 | 10:38 am
    It seems at least once a week that I talk to a B2B company about how to shrink their sales […] The post Can You Really Use Marketing to Shrink the B2B Sales Cycle? appeared first on Great B2B Marketing.
  • Criteria of Efficient B2B Lead Generation Processes

    Christopher Ryan
    16 Jun 2015 | 12:35 pm
    My team and I are always preaching the doctrine of the consistent and predictable lead generation engine as a key […] The post Criteria of Efficient B2B Lead Generation Processes appeared first on Great B2B Marketing.
  • Why a Powerful Brand Strategy is Crucial to Your Lead-to-Revenue Plan

    Christopher Ryan
    2 Jun 2015 | 8:52 am
    When I published my recent book, The Essential Guide to Building Your Lead-to-Revenue (L2R) Machine™, I chose brand strategy as […] The post Why a Powerful Brand Strategy is Crucial to Your Lead-to-Revenue Plan appeared first on Great B2B Marketing.
  • Top 6 Ways that Marketing Supports B2B Sales and Revenue

    Christopher Ryan
    19 May 2015 | 1:26 pm
    Since the early days of B2B marketing and sales, marketing VPs have been asking that puzzling but oh-so-important question: “What […] The post Top 6 Ways that Marketing Supports B2B Sales and Revenue appeared first on Great B2B Marketing.
  • Does Your B2B Sales Model Need an Overhaul or a Tune-up?

    Christopher Ryan
    11 May 2015 | 12:30 pm
    When designing a new, or optimizing an existing, sales model, you will be faced with some tough but extremely important […] The post Does Your B2B Sales Model Need an Overhaul or a Tune-up? appeared first on Great B2B Marketing.
 
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    Professional Services Marketing Today

  • How Prospective Clients find High-Visibility Expertise

    Sylvia Montgomery
    3 Jul 2015 | 3:38 pm
    Today, professional services firms face a wide range of business challenges. And in the Hinge Research Institute’s recent research, we wanted to find out why and how these firms go about looking for expertise to help them address those challenges. Specifically, how do they seek out Visible ExpertsSM? If you’re familiar with our research, you’re probably familiar with these high visibility experts. They’re the individuals who have attained a reputation for expertise and are highly visible in their marketplace. Through the Halo Effect, they often bring big benefits to…
  • A Mindset Shift for AEC Professionals

    Kristin Keen
    2 Jul 2015 | 3:25 am
    Online marketing works. In fact, it’s often less expensive (and less time-intensive) than traditional marketing and advertising techniques alone. Yet architecture, engineering, and construction firms approach online marketing very conservatively, arguably more so than other professional services firms. While the jury’s out on exactly why they’re holding back, one contributing factor is likely doubt about the efficacy of online marketing. The Internet is, after all, far less tangible than the physical structures and components—not to mention the…
  • SEO for Professional Services: A Conversation with Rand Fishkin

    Lee Frederiksen
    1 Jul 2015 | 6:01 am
    In the first part of our interview with digital marketing guru Rand Fishkin, we learned about the story of his journey to becoming a Visible Expert℠ in search engine optimization (SEO) and content marketing. In this second half of our interview, we focused our attention on the ever-changing world of SEO and it’s importance for professional services firms today. Along with discussing the dynamic of Moz, Lee and Rand also cover: What methodologies you should use to keep up with search engines today How to determine how much focus your professional services firm should have on…
  • Marketing Toolkit Essentials: CRM and Email Marketing Software

    Kevin Bloom
    30 Jun 2015 | 6:37 am
    With all of the different marketing software options, it’s easy to get overwhelmed about what your firm really needs to add to enhance its marketing toolkit. While you want to make sure the software you purchase is enough to suit your needs, you also don’t want to spend unnecessary funds on features you may never use. So, how do you know what marketing software is right for your professional services firm? Ultimately, the answer to this question comes down to understanding your firm’s unique needs and goals. Let’s break down our discussion into the two types of…
  • Top 7 Branding Ideas for Your Consulting Firm

    Lee Frederiksen
    29 Jun 2015 | 6:29 am
    Here’s a simple fact of life in management consulting – every firm creates a brand. When you start a business, your brand begins to take shape…but that doesn’t mean the process is deliberate, scientific, or effective. On the contrary, too many new management consulting firms’ brandings efforts are hasty and unclear. Branding is tough, after all, and a learning curve is to be expected. But a murky brand can put you at a competitive disadvantage right from the start. The need for thoughtful attention to branding doesn’t end once a firm is established,…
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    Aaker on Brands

  • The Uniqlo and MoMA: A Partnership that Wins

    1 Jul 2015 | 12:00 am
    On May 3, 2013 Uniqlo became the exclusive, multi-year sponsor of the New York Museum of Modern Art’s Friday night program, which offers free admission in the evenings. Almost a year later in March of 2014, Uniqlo launched SPRZ NY (Surprise New York) in partnership with MoMA. Under SPRZ NY, Uniqlo puts artwork inspired by top contemporary artists such as Andy Warhol, Jean-Michel Basquiat, and Keith Haring on some 200 items that will sell from $6 to $50. Some of the artists, including Ryan McGinness, will personally design clothing items based on their works hanging in the museum. It’s…
  • Google: Talent Trumps Experience

    18 Jun 2015 | 12:00 am
    Google is undoubtedly one of the most amazing success stories of our time, with a market cap of over 365 billion making it one of the top three or four most valuable firms in the world. How did they do it?The book, Google: How Google Works by Eric Schmidt and Jonathan Rosenberg provides several explanations behind their story, but I was struck by Google’s rather unique perspective on people.When hiring, training and promoting people, most managers in most firms focus on finding, leveraging or developing relevant experience. It dominates from the hiring interview to career management. Not at…
  • The 3 Most Influential Branding Books Still Influencing Today

    20 May 2015 | 12:00 am
    Three books, all written over a half century ago and published within a three year period in the mid-sixties, may have influenced my thinking with respect to marketing and branding strategy more than any other books written since. The authors are Peter Drucker, Ted Levitt, and Alfred Sloan.Managing for Results, by Peter DruckerIn my view, this is the best single book on management in the market, and it’s still remarkably relevant today. The book states that executives should exploit opportunities rather than solve problems, and then allocate resources accordingly. It really paved the way…
  • Framing Your Subcategory: Lessons from a Linguist

    7 May 2015 | 12:00 am
    Don’t Think of an Elephant!, by UC Berkeley linguist Goerge Lakoff, is important to every brand strategist. One of its most powerful points is that it explains how, within a political setting, Republicans so often win policy arguments. The answer is in the framing. Republicans are just very good at it. Lakoff’s insights directly apply to branding.Framing dictates the discussion and the decision. It affects how we see the world, how we process information, whether that information is distorted, how we interpret it, what behavior occurs, and whether attitude and behavior change is even…
  • How to Win The Race for Brand Relevance

    29 Apr 2015 | 12:00 am
    The biggest threat facing most brands today is the loss of relevance, because the category or subcategory they are serving is declining. If a group of customers wants a battery-powered car, it doesn't matter how much they love your hybrid brand. It will not be relevant. A newspaper can have the best new coverage and editorial staff, but if readers are diverted to cable news or blogs, relevance declines. If a customer becomes health conscious, loyalty to a high calorie beer goes out the window.The threat emerges when customers are no longer buying what the brand is perceived to be selling. New…
 
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    TrinityP3

  • 2 good reasons to shoot your TVC offshore

    Clive Duncan
    2 Jul 2015 | 4:03 pm
    This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money solutions to the advertiser. We have all heard the term, ‘the copywriter just wrote him or herself an all expenses paid holiday’. These scripts usually open with the line, “We see a couple hand in hand on a tropical beach”. Now if the agency is in Sydney, New York or London we know this will be an expensive exercise. A degree of cynicism…
  • Implementing a marketing model to match specific business needs – Case study

    Nathan Hodges
    30 Jun 2015 | 3:55 pm
    Client Category – Tertiary Education Challenging Problem: The client’s marketing function was decentralised and operating across six different faculties and entities. Strategic governance was either inconsistent or entirely absent, budgets were fragmented and independently managed, there was no common campaign development process, and multiple campaigns and initiatives were being created across the organisation with no control or idea of ROI. The marketing effort involved more than 90 marketing FTEs working with an agency roster of 75 on an overall spend of less than $10 million annually.
  • How the TrinityP3 Scope Monitor helps agencies and advertisers agree agency fees

    Darren Woolley
    28 Jun 2015 | 4:18 pm
    This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Recently we were presenting the results of an agency remuneration-benchmarking project to an advertiser and members of the team asked how detailed and robust the methodology was. I began to explain how it was developed when I suddenly realised that we had been using…
  • Is a Corporate Trade barter system right for your company?

    Areef Vohra
    25 Jun 2015 | 5:06 pm
    This post is by Areef Vohra, a senior consultant with TrinityP3.  Areef is the former Managing Director of Active International Australia. Prior to this role, he had a highly successful career in sales, executive search and media spanning more than 25 years.  Corporate Trade, or Barter or Media Trading seems to be high on lots of agendas lately. Today every Major Media Agency Network either has their own or is affiliated to a Barter or Media Trading company. Why? Well because it can, when used correctly, provide powerful solutions to client’s problems. It can also provide additional…
  • Should you include your incumbent agency in a pitch?

    Darren Woolley
    23 Jun 2015 | 4:33 pm
    This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. When reviewing their agencies, many advertisers ask if they should include the incumbent in the pitch process? They usually express concern that if they do not then the incumbent will “drop the ball” on the account and that perhaps by including the incumbent in…
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    Circle Research

  • The content king is a tyrant

    Andrew Dalglish
    30 Jun 2015 | 4:52 am
    Click to see full infographic The latest Content Marketing Benchmark Report produced by Circle Research and B2B Marketing Magazine reveals that B2B marketers have become slaves to content.  We all know that content is king.  Three quarters (71%) of B2B marketers say it’s a very important component of their marketing activity, and a similar number (66%) are being cheered on by their senior management team to produce more. There’s good sense in that.  Content is essential digital ‘fuel’ for social platforms, it’s invaluable in communicating brand expertise and it keeps buyers…
  • The Cobbler’s Shoes

    Andrew Dalglish
    24 Jun 2015 | 10:50 am
          In his latest blog for the Market Research Society’s news and insight hub Research Live, Circle Research’s Andrew Dalglish explores why research agencies should carry out research for their own benefit as well as clients’ … Ever heard the saying that ‘the cobbler’s children have no shoes’? The cobbler is so focused on everyone else’s shoes that he doesn’t think to use his expertise for the benefit of his own family. Research agencies are a bit like that. If you work for an agency, take a look at your own metaphorical shoe rack. How often do you…
  • The secrets of employee motivation

    Beth Pearson
    18 Jun 2015 | 1:13 am
    In her latest blog for Quirk’s Marketing Research Review, Circle Research’s HR lead Beth Pearson explores how an agency can best nurture and retain talent… Research is a people business. Our raw materials are the opinions of respondents. Our product is the insight extracted from these raw materials by clever folk. And an agency or client-side researcher can only make a difference if they’re skilled at building relationships with key stakeholders. This all means that attracting, developing and motivating top talent is critical to our industry’s future. What’s the secret? We…
  • Why is B2B market research the poor cousin?

    Andrew Dalglish
    3 Jun 2015 | 9:06 am
          In his latest blog for the Market Research Society’s news and insight hub Research Live, Circle Research’s Andrew Dalglish explores why business-to-business companies need research just as much as consumer-facing ones… The research industry is full of dichotomies: qualitative and quantitative; domestic and international; B2C and B2B. There’s no value judgement within these pairings. Each side of the coin meets a different need and requires a different skill set. However, while there might not be a conceptual value judgement, there is a commercial one.  This is…
  • Business volunteering – people or profits?

    Beth Pearson
    12 May 2015 | 1:55 am
    Last year we started a volunteering programme here at Circle.  We’d always supported various charities through donations or fundraising, but felt that perhaps our time might be just as valuable. So as a company we pledged to donate a month of our time in ‘man-hours’ every year to charity and worthwhile causes.  In part we did so by volunteering at an inner-city school in London.  But our focus was on donating our services pro bono – after all, we’re research professionals so surely the greatest value we can offer is in sharing this specialist expertise.   The result is the…
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    Inbound Unwound - Marketing Insights

  • What Are The Must-Haves To Make Inbound Marketing Trigger Fireworks?

    2 Jul 2015 | 6:00 am
    We’re getting close to one of the most celebrated holidays in America. Bring on the fireworks, sparklers, barbecues, parties and everything in red, white and blue. It'll all be rolled out on Saturday in salute of our country's independence. Today, we’ll celebrate our independence from traditional and interruptive marketing efforts by highlighting the top tactics to make your inbound marketing program skyrocket. The tactics included in this article are the best of the best, the cream of the crop, the top of the heap. They're the tactics that deliver results for clients, engagement after…
  • Why Inbound Marketing Needs Data To Shine Like A Diamond

    1 Jul 2015 | 6:00 am
    I’ve been doing marketing for my entire professional career. For context: We’re looking at about 30 years of marketing strategy and tactics. It wasn't until the last five years that I’ve actually had any real data to help drive the marketing we're doing, and that’s only with the introduction of inbound marketing. So, how do inbound and data fit so nicely together? The answer lies in the actual inbound methodology. Even Reality Marketing (the strategy methodology that Square 2 Marketing created back in 2003) highlights the importance of quantifying EVERYTHING you’re doing in the area…
  • 11 Inbound Marketing Lead-Nurturing Hacks To Improve Conversions

    30 Jun 2015 | 6:00 am
    Before I start writing an inbound marketing blog article on a specific topic, I like to look around and see what other people are saying about the subject. Honestly, I was a little shocked to see what people are writing about lead nurturing. Personalize the email? Track the results? Don’t sell? Come on, is that the best you've got? Today, I offer you 11 upgrades you can make to your nurturing campaign today. 
  • Inbound Marketing Is All About User Experience

    29 Jun 2015 | 6:25 am
    Buyer behavior has changed and seller-centric marketing is dead. Customers no longer want to be disturbed by advertisements and cold calls telling them all about a certain business or product. These outdated tactics have two things in common. First, they interrupt prospects at times they don’t want to be bothered. Second, they are all about the seller, not the buyer. Adopting an inbound marketing strategy for your business forces you to stop thinking about your service and product, and to start thinking about how you are able to help your prospects solve their problems. It’s not…
  • Why Inbound Marketing Won’t Drive Revenue Without Inbound Sales

    26 Jun 2015 | 6:00 am
    Business owners, CEOs, CMOs and VPs of Sales are hypnotized by the promise of leads from inbound marketing. But, "getting leads" isn't really what they want, is it? What they actually want is revenue. They want new revenue, revenue growth, new customers – and a lot of them. Meeting after meeting, prospects tell us stories of their 50% close rate: “Just get me the leads, and we’ll close them.” Then, the leads start coming in, and they’re not prepared to take them through any reasonable process. Worse yet, we’ve created this amazing educational experience for prospects, which…
 
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    DMR

  • By the Numbers: 14 Amazing Internet Statistics

    Craig Smith
    30 Jun 2015 | 5:53 pm
    Ever Wonder How Many People Use Your Favorite Social Networks and Apps? find out here Tonight's "By the Numbers" post focuses on something a bit more macro than the rest. I recently had to write a piece about internet usage and needed to find out how many people used the internet. That got me thinking that we often look at individual websites and platforms here, but I've never taken a step back and explored the framework that makes all of this possible. Here are the most interesting internet statistics I was able to dig up including how many people actually use the internet and how many…
  • By the Numbers: 15 Amazing Facebook Messenger Statistics

    Craig Smith
    28 Jun 2015 | 2:01 pm
    Ever Wonder How Many People Use Your Favorite Social Networks and Apps? find out here Ever since Facebook spun off the messaging function of their mobile app, they have been racking up some pretty impressive usage numbers. Facebook Messenger has been growing exponentially over the past year or so and has quickly become more than an app and pretty much a full mobile platform. While I have been keeping Facebook Messenger statistics in my Facebook mobile statistics post since its launch, after hearing that Facebook will no longer require a Facebook account in order to use Messenger, it seemed…
  • 27 of the Most Ingenious Workout Gadgets You Can Actually Buy

    Craig Smith
    27 Jun 2015 | 6:22 am
    Ever Wonder How Many People Use Your Favorite Social Networks and Apps? find out here While much of the workout gadgetry-related attention has been focused on wearables lately, there are a number of really awesome workout gadgets being created that don't go on your wrist. As summer is now upon us, we can all probably use an extra workout or two to get in tiptop beach/pool shape. Here are a few of the more interesting and creative workout gadgets I was able to dig up (wearables and beyond).
  • 1,000’s of Marketing Jobs Available from Companies Like Amazon, NFL, CNN and Disney

    Craig Smith
    26 Jun 2015 | 3:18 pm
    Ever Wonder How Many People Use Your Favorite Social Networks and Apps? find out here Countless new jobs have been added to the DMR advertising/communications/marketing jobs board recently. This week's board features awesome opportunities from employers like Amazon, the NFL, CNN and Disney.
  • By the Numbers: 8 Amazing iHeartRadio Statistics

    Craig Smith
    25 Jun 2015 | 3:16 pm
    Ever Wonder How Many People Use Your Favorite Social Networks and Apps? find out here With its star-studded concerts, popular awards show and gigantic social media presence, iHeartRadio has quickly transformed itself from "just another radio app" to a "must-have" internet radio platform. Through creative and significant marketing, iHeartRadio has been very successful in positioning themselves as a leader in a very crowded market. I recently sat down to see what I could find for iHeartRadio statistics and what I found were some pretty impressive tallies...
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    Digital Jungle

  • Digital Jungle Wins Tourism Holdings Limited

    Eliot Liang
    24 Jun 2015 | 9:39 pm
    Sydney, AUSTRALIA, June 25th 2015 Digital Jungle, a leading cross-cultural digital marketing Agency that works with international clients to target Chinese audiences across the world, announced today the signing of an Agency of Record with Tourism Holdings Limited that appoints Digital Jungle as their Digital Agency for the next year. Tourism Holdings Limited (thl) is Read More The post Digital Jungle Wins Tourism Holdings Limited appeared first on Digital Jungle.
  • How Western Brands can Benefit from TMall Global

    Meg DeJong
    10 Jun 2015 | 12:30 am
      China’s biggest e-commerce retail service, TMall Global, is leading the way in SEO. Although TMall is a service provider that operates without a company or overhead cost, they have been overwhelmingly successful in attracting business. TMall works with Western companies to help them boost their brand image and sell foreign authentic goods to the Read More The post How Western Brands can Benefit from TMall Global appeared first on Digital Jungle.
  • Strategic Alliance of Baidu and Taboola

    Meg DeJong
    24 May 2015 | 5:52 pm
      This week, Chinese search engine giant Baidu and content marketing firm Taboola made news when they announced their strategic partnership. Working together, these two companies can enhance the services that the other provides. But what do these companies each do separately? Baidu’s Success In the simplest terms, Baidu can be thought of as the Read More The post Strategic Alliance of Baidu and Taboola appeared first on Digital Jungle.
  • Digital Jungle Wins Russian Phone Maker, Yotaphone

    Eliot Liang
    12 May 2015 | 11:24 pm
    Beijing, May 13th 2015: Digital Jungle, a leading cross-cultural digital marketing Agency that works with international clients to target Chinese audiences across the world, announced today their collaboration with the Russian smart-phone developer Yota Devices to promote and market the Yotaphone 2 dual-screen always-on smartphone in the Chinese market. Yota Devices believes in a business Read More The post Digital Jungle Wins Russian Phone Maker, Yotaphone appeared first on Digital Jungle.
  • Digital Jungle wins Mission Foods in China

    Eliot Liang
    6 May 2015 | 7:15 pm
    Beijing, CHINA May 7th 2015 Digital Jungle, a leading cross cultural digital marketing Agency that works with international clients to target Chinese audiences across the world, announced today their collaboration with Mission Foods, a leading global manufacturer of flatbread, corn and flatbread-related products, for the promotion of their wraps and tortilla- chips ranges for the China retail market. Mission Foods Read More The post Digital Jungle wins Mission Foods in China appeared first on Digital Jungle.
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    New Media and Marketing

  • What’s really important to consumers?

    richmeyer
    30 Jun 2015 | 10:51 am
    Marketers are spending a lot of money on social media marketing analytics and, while there are some insights to be gained, the best way to find out what’s really important to consumers is to simply ask them and watch them make purchase decisions. There are those people who are trying to convince marketers that shoppers never leave home without their smartphone and always check for lower prices elsewhere.  That is a canard.  The fact is that over 90% of purchases are often impulse purchases spurred by shelf placement, product design and shelf talkers. OK, I’m talking about…
  • Social media: What is it good for?

    richmeyer
    28 Jun 2015 | 11:46 am
    By now you have probably read the reports and data that indicate that organic reach within Facebook is almost non-existent and that Twitter is in trouble and has just replaced its CEO.  At the same time social media “experts” are trying to save what little credibility they have left talking about Snapchat and Instagram.  If your brand has ramped up social media marketing, then you are drinking the Kool-Aid. Marketers are being held accountable for every dollar they spend and “brand building” without bottom line results is seen as a waste of money.  Research reports…
  • Eight basic rules for social media for marketing

    richmeyer
    27 Jun 2015 | 2:55 am
    Most responsible businesses need a full-fledged social media strategy. To effectively leverage social media, shelve any assumptions or conventional wisdom you’ve heeded about online networks, websites and social media tools. Tap into your inner renegade.  The connections that social media provide are much more meaningful than the spot- impressions you purchase on traditional media.    Eight basic rules for using social media for marketing are: 1. “Be the Media” – In today’s digital age, media “moguls” don’t ultimately control online content; the vast online…
  • Strong leadership is the most important competitive advantage companies have

    richmeyer
    24 Jun 2015 | 11:57 pm
    According to Peter Shankman  “strong leadership is the most important competitive advantage companies have— it comes first, before technology, finance, operations, and everything else. “Nice” CEOs and managers are the best leaders: run better companies, attract innovative and more loyal employees, get into legal and regulatory trouble far less frequently (if ever), have better relationships, get more done, and are even healthier than the bad guys.” The most powerful leaders are almost always the role models for the change they seek. Wayne Hochwarter, an associate professor…
  • Response to online ads is often not a click

    richmeyer
    18 Jun 2015 | 2:25 am
    From the choicestream survey: CONSUMER OPINIONS on ONLINE ADVERTISING & AUDIENCE TARGETING comes this great take away :  response to ads is often not a click,  56% of online response to ads is made through search or browsing, while only 44% of consumers respond to ads by clicking on the ad. These non-click responses can lag days behind the ad impression and retargeting ads are not always on target as only 2% of respondents had made a purchase because of retargeting ads. On the other hand, 44% of consumers were negatively affected by high frequency retargeting ads.  Consumers…
 
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    RELATIVITY

  • Why media relations matter…

    17 Jun 2015 | 1:45 pm
    The face of media has change drastically in the past decade. Many business evolve into content publishers and bloggers become targets for media outreach to drive engagement. Competition can be fierce... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • An Untapped Resource: 5 Reasons to Hire Seniors

    Baker Creative
    21 May 2015 | 9:29 am
    Today’s seniors don’t want to just sit around doing nothing, many of them want to work and have a lot to offer. Some need to work to maintain their lifestyles, others want social interaction... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Breaking News! New Anti-cyber Bulling class to help keep you and your family safe.

    18 May 2015 | 9:05 am
    Check out our Anti-cyberbullying week 4 segment: http://bit.ly/1LdIoqQ We are offering a online class to learn more at: http://bit.ly/1HpZ3cb. A discount is offered for a limited time only. The post... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Are You Making These Social Media Mistakes?

    Baker Creative
    30 Apr 2015 | 9:01 am
    First impressions are now often made online—through social media and websites like Google—instead of in person. There’s no easier way to make yourself or your organization into a pariah than social... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How one button can change how you shop

    4 Apr 2015 | 8:10 am
    Ever go to wash your clothes to find out you ran out of detergent? Amazon dash is a new way of helping you remember to pick up that all important necessity with out even leaving home. They have... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Mark Di Somma: The Upheavals Blog

  • Purpose questions for entrepreneurs

    markdisomma
    2 Jul 2015 | 2:02 pm
    I talk with Jeffrey Charles about the role of purpose for entrepreneurs in an article for Small Business Trends. Hope you enjoy.
  • Follow the brand insights

    markdisomma
    28 Jun 2015 | 2:09 pm
    By Mark Di Somma At his presentation at The Un-Conference, Chris Wren included this deceptively simple observation: “Follow the insights,” he suggested, “Wherever they may lead”. I was struck immediately by the extent to which brands don’t. Too often it seems research functions as something of a confirmation bias – reinforcing beliefs that are already […]
  • Putting truth back into your brand

    markdisomma
    24 Jun 2015 | 2:28 pm
    By Mark Di Somma So you’ve looked long and hard at how your brand is managed, and it’s clear that the truth has been allowed to slip. If you no longer want to be managing a deceitful brand, how do you find a way back? Start by setting new rules. Articulate “new rules of brand” […]
  • Are corporate brands dead?

    markdisomma
    14 Jun 2015 | 8:33 pm
    By Mark Di Somma Recently Jan Rijkenberg raised some interesting points in an article (thanks Jeremy) in which he questioned the importance, indeed the relevance, of underpinning individual brands with the identities of their corporate owners. It does brands no favours, he suggests, to collectivise them as part of the bigger entity. In so doing, […]
  • Are you managing a deceptive brand?

    markdisomma
    11 Jun 2015 | 1:36 pm
    By Mark Di Somma We all want to do best by the brands we work for. We want them to be competitive, to gain share, to win … But in the bid to make that happen, some brands push the boundaries too far. Here are 19 signs your brand has lost sight of the truth. […]
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    Zach Heller Marketing Blog - Zach Heller Marketing

  • “I” of the Consumer Week in Review

    Zach Heller
    4 Jul 2015 | 6:09 am
    What’s a marketer to do when your brand’s reputation is tarnished beyond recovery? Sometimes things happen that are outside of your control. Major missteps can undo all of the goodwill your marketing has built up over time. Every marketing team should have a crisis plan, what to do to regain the trust of the market should something like this happen. Have a plan, that way you’re not scrambling when it happens.Last week’s posts for your reading pleasure:Recommended Reading for Marketers – Part 5Answers to Common Email Marketing QuestionsPrioritization Tips for MarketersHappy…
  • Prioritization Tips for Marketers

    Zach Heller
    2 Jul 2015 | 10:22 am
    Whether you’re in marketing or a countless number of other professions, managing your time can be one of the most difficult skills to learn.Learning how to manage your time and prioritize tasks is crucial for succeeding.For marketers, there will be a never-ending stream of ideas. How do we get more people to click on our ads? How do we reach people on Facebook? How can we improve our website?For every question, there will be a million answers. And the questions don’t stop.So how do you determine what projects are most important and what to spend your time and energy on, knowing you…
  • Answers to Common Email Marketing Questions

    Zach Heller
    1 Jul 2015 | 7:35 am
    Are you an email marketer? Are you a marketer looking to add email to your skill set? Do you think email marketing is a good way to grow your business?If you answered yes to any of the questions above, you probably have your own set of email marketing questions you want answered.I quite literally wrote the book on email marketing. But it’s been a few years now, and as we all know, things change. Which is why I’m thrilled that Buffer released this blog post that provides detailed, data-driven answers to some of the most popular questions around email marketing.Whether you want to know when…
  • Recommended Reading for Marketers – Part 5

    Zach Heller
    29 Jun 2015 | 6:59 am
    Welcome to the latest edition of our new weekly blog series, Recommended Reading. Each week, I’ll highlight something – either a book, or a blog, or a publication – marketers should read. I’ll give a brief summary and tell you why it’s important.Last Week’s Recommendation was Seth’s Blog.Today’s Recommendation = Influence: The Psychology of Persuasion by Robert B. CialdiniWe don’t always know what is behind the decision to buy something. We might think we weighed all the facts and made an intelligent decision. But do we know for sure?Influence is a book about the psychology…
  • “I” of the Consumer Week in Review

    Zach Heller
    27 Jun 2015 | 8:44 am
    The marketer must always know his audience. That audience might change based on product, channel, method of communication, etc. But there is always an intended audience. And you cannot expect to win over the hearts and minds of consumers if you don’t know who you’re talking to. So learn as much as you can about your prospective customers – where they live, how old they are, what they like, how they shop, etc. The more you know, the more effective your marketing efforts will be.For more marketing tips, check out these posts from last week:Recommended Reading – Part 4How to Develop…
 
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    The Bullet | Branding Blog

  • Achievement Unlocked, Boat Noodle Style

    Peter Gan
    1 Jul 2015 | 9:24 am
    If you’re a slurp fan, or know what it means to be one, you are very familiar with the Boat Noodle restaurants that have invaded certain hotspots in Malaysia. There are scarcely any Boat Noodle adverts around, yet you will hear about it through the grapevine, or even come across it in your social networks. And when you do, you’ll know just how many customers are attracted to their concept. So what are the mechanics behind Boat Noodle’s brand experience that is so captivating? Simple. The answer: Gamification. Gamification is the application of typical elements of game playing (e.g.,…
  • Honey… I Shrunk The Brands

    Peter Gan
    24 Jun 2015 | 3:02 am
    If you commute within the Kuala Lumpur city centre, then you should be familiar with Brickfields Asia College and their ads plastered around town. From cinemas to LRT stations, BAC has a solid brand presence around the Klang Valley. Recently, we noticed that they have changed their positioning/tagline from the lengthy “The Fastest and Smartest Way to Over 100 UK Law and Business Degrees!” to simply “The Fastest and Smartest!” Frankly, we think this is a great change. As Shakespeare once said, brevity is the soul of wit. And this exercise of brand contraction has proven fairly for many…
  • Fathers and Fasting

    Peter Gan
    17 Jun 2015 | 6:30 am
    The holy month of Ramadhan begins today, the same week we celebrate the noble profession of fatherhood; this coincidence is both apt and exciting for a few reasons. The Muslim month of Ramadhan marks the beginning of the fasting month where Muslims from all around the world do their best to fast from food, drink and immoral thoughts for 30 days straight.  It is always a month that is honored; approached with a sense of respect and reverence. Similarly, fathers are authoritative figures that we approach with a similar sense of respect and reverence.  Children fully appreciate and acknowledge…
  • Your Unique Brand of Comedy

    Peter Gan
    10 Jun 2015 | 6:34 am
    “Laugh, and the whole world laughs with you” – Ella Wheeler Wilcox Comedy is something quite hard to pin down. It’s subjective as well as abstract, yet all of us understand it along with all its sub-brands of humour. It’s a tough cookie to crack, so that’s why when a brand does it right – it really pays off. From black to cringe, to the more popular styles like wit, wordplay and slapstick humour – these interchangeable variables along with timing, relevance and delivery can all be melded into what could be your very own concoction of humour. Knowing full well of this,…
  • Who You Calling An Idiom?: Branding Lessons From Your Favourite Phrases

    Peter Gan
    3 Jun 2015 | 3:41 am
    A penny for your thought? Or will it cost me an arm and a leg? Whatever it is, I’m a person who is ever ready to discuss words at the drop of a hat! OK, I’ll stop beating around the bush and tell you now that this week’s bullet is all about idioms. Idioms are phrases established by usage as having a deeper meaning not deducible from those of the individual words. For example, when one says the ball is in your court, they don’t mean that there’s a spherical object sitting on your floor, but that it is your turn to make the next move. So you may ask, what’s a branding blog doing…
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    The Ad Contrarian

  • We'll Never Sell Your Personal Information. Unless We Need The Money.

    1 Jul 2015 | 4:37 am
    Pretty soon the whole house of cards that is the Internet Bubble 2.0 will come crashing down.When it does, we'll finally get an unambiguous view of what a fetid pile of crap the whole ad supported web has been.In addition to the fraud, criminality, and corruption that are the everyday life of the web, last week we learned of two other facts that reinforce the belief that we can never accept anything that anyone associated with the ad supported web tells us.Revelations about the amount of data web publishers collect has led web publishers to assure us that our data is safe with them and that…
  • Why Won't Broadcasters Fight?

    29 Jun 2015 | 12:01 am
    The great Dave Trott has distilled the essence of effective marketing strategy into two words -- predatory thinking."Predatory thinking is ruthless and aggressively focused on beating the competition."Predatory thinking is not for the timid or the fearful. It is not for the fat and happy. Is not for those who have forgotten how to defend themselves.It is not for the U.S. broadcasting industry. Our broadcasting industry refuses to fight.In the past few years, I have had the opportunity to speak to several broadcaster groups. They are good, well-meaning people. But they don't get it.They know…
  • Thank God For Marketing Experts

    25 Jun 2015 | 12:01 am
    Here at the Ketel One Conference Centerof The Ad Contrarian Worldwide Headquarters, we have finally realized that there are two kinds of marketing and advertising people in the world.There are Experts, and there are Schmucks Like Us (SLUs).The Experts are much more important than SLUs because Experts are not only smarter than us, they're smarter than the facts.You see, we SLUs see a fact and we assume it means something. But the Experts see a fact and they know it means exactly the opposite.Here's an example.Nielsen just released its Total Audience Report for the first quarter of 2015. It…
  • The Investment Idiots Of Advertising

    22 Jun 2015 | 12:01 am
    In the world of financial investing, there are plenty of ways to be an idiot and lose boxcars full of money.Perhaps the most obvious way is to listen to the arguments of headline grabbing financial writers. They will write very convincing articles about how you should put all your money in gold, or tech stocks, or European bond funds, or condominium developments.Or you should take all your money out of gold, or tech stocks, or European bond funds, or condominium developments.In a world of media overload, the only way for them to attract attention is to advocate sensational measures.We have…
  • The "No Stupider Than Any Other Father's Day Sale" Sale

    18 Jun 2015 | 12:01 am
    I am kicking off the summer reading season with the best price of the century on the Marketers Are From Mars, Consumers Are From New Jersey ebook. For a brief time (hey, in geological terms 1,000 years is a brief time) the ebook will be available for only 99¢.This is to encourage you to do more reading and less searching for naughty pictures of celebrities. Leave that to me.If you need more encouragement to buy the book, remember Sunday is Father's Day. I don't know what that has to do with anything, but everyone else seems to think it's a good reason to badger you with annoying ads.Also,…
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    brandignity.com

  • Using Social Media Monitoring to Understand your Customers

    admin
    1 Jul 2015 | 7:22 am
    For the purpose of building the awareness of their brands, many companies have been making use of social media. It is through this medium that information regarding their products and the services they have to offer is put out there for all to know along with communicating with their customers, gaining feedback and even responding to any issues clients may be having. This however is not the only way that social media can be made use of. These sites can also be used for gathering information which is valuable to the company with respect to current as well as potential customers. Do you know…
  • How to Distribute Your Marketing Budget between SEO & PPC

    admin
    25 Jun 2015 | 5:42 am
    What is your 1st choice? SEO or PPC? This marketing and advertising question usually comes to the mind of entrepreneurs and business owners. SEO (search engine optimization) is known to be more sustainable, but takes more time to deliver results. On the other hand, PPC (pay per click) can secure clients/customers right away. But, this approach requires you to keep spending a lot of money for each and every new customer. The moment you stop advertising is the moment you stop seeing new customers. If you’re just starting out your business, you might have a very tight budget for…
  • Traditional vs Digital: How to Integrate Traditional and Modern Platforms

    admin
    22 Jun 2015 | 7:44 am
    Being fully-entrenched in the digital age, marketing platforms such as social media, emails and videos have taken the world by storm. But more traditional approaches such as TV, radio and print, have still got a great deal of credibility and weight and many are still growing mediums. The savviest of brands are incorporating both. Take a look at how to effectively integrate traditional and modern platforms in a marketing campaign. ​The arrival and subsequent growth of modern technology, social media and digital advertising has clearly significantly impacted how consumers behave and how…
  • The Importance of a Content Calendar

    admin
    18 Jun 2015 | 7:43 am
    Save the date! If you work in business planning or marketing there are bound to be countless events throughout the year that you need to remember and there is nothing worse than to have these all important dates sneak up from out of the blue. With this in mind it is vital that you create a content calendar early in the year to notify you that a special event is right around the corner. Why you need a content calendar You may be thinking to yourself that you have more than enough time to prepare for the events that pop up throughout the year, but the bottom line is that a content calendar…
  • How Facebook Native Video is Engaging Brands [animated infographic!]

    admin
    17 Jun 2015 | 6:58 am
    Probably one of the coolest infographics I have seen in a while. With Facebook’s recent announcement of animated GIFs this is a fitting piece of art work. The folks over at One Productions put together this infographic discussing how native video ads are engaging brands through Facebook. Check it out!
 
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    Only Dead Fish

  • Performance Firestarters 8: Data, Real-Time and Creativity

    Neil Perkin
    2 Jul 2015 | 6:19 am
    I think the relationship between data and creativity is one of the most interesting dynamics in our industry right now. Some parts of our sector are arguably under-estimating the role of ad tech and the potential impact of an ever-increasing role played by algorithms, others are seemingly under-playing what Tim Leake calls the 'art and craft of creating an unreasonably powerful piece of behavior-changing advertising'. Yet there is surely plenty of significant opportunities in how data can inform creative, how real-time and personalisation can enhance customer experience, and even for how…
  • A Five Stage Model for Digital Maturity

    Neil Perkin
    30 Jun 2015 | 5:04 am
    ‘Digital maturity’ is another one of those phrases that has lost some of its meaning through over-use but since so many companies are undergoing some form of digital transformation I do think it useful to have some kind of framework for development. So what might the progression in digital competence look like? The four stages of competence model (or ‘conscious competence’ learning model) used in Psychology to describe the psychological states involved in various stages of learning might be a good place to start. The model is typically used in the context of positioning individual…
  • Stubborn on Vision, Flexible on Details

    Neil Perkin
    23 Jun 2015 | 4:23 am
    Jeff Bezos once said: “We are stubborn on vision. We are flexible on details…. We don’t give up on things easily. Our third-party seller business is an example of that. It took us three tries to get the third-party seller business to work. We didn’t give up.”  If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.” Many organisations are now recognising the value in more iterative, experimental, adaptive ways of…
  • Bake a Bigger Pie

    Neil Perkin
    16 Jun 2015 | 10:34 am
    In the Q & A following her wonderful talk at Gooogle Firestarters last Wednesday, Sue Unerman drew from this quote, taken from Guy Kawasaki's book Enchantment: “There are two kinds of people and organizations in the world: eaters and bakers. Eaters want a bigger slice of an existing pie; bakers want to make a bigger pie. Eaters think that if they win, you lose, and if you win, they lose. Bakers think that everyone can win with a bigger pie.” What a fantastic analogy.
  • The Importance of Reflection

    Neil Perkin
    15 Jun 2015 | 8:51 am
    Consistently building in reflection time at the end (or indeed in the middle) of projects is something that most companies rarely do well and often end up considering as something of a luxury. In the rush of the day-to-day we get very good at being relentlessly forward focused, immediately moving on to the next thing, seldom taking the time out to pause and really understand what happened and why, and how it might be done better next time. And yet given how important developing a learning culture is now for just about every business, it’s surely something we should all be doing more of.
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    Fred Moore or Less

  • Powerful Storytelling… Sans Words

    Fred Moore
    16 Jun 2015 | 11:45 pm
    Maybe it’s because deep down I’m just a Tennessee boy, but I find such wisdom in country and folk music lyrics. Take Alison Krauss (I’m a big fan) and her song - “You say it best when you say nothing at all.” Such truth to this. And, believe it or not, this “truth” is happening in our world of advertising and branding. Weird, huh.  Selling your stuff with no words. No stated “unique selling propositions” incorporated in the message. No clear “value propositions” that took hours of crafting to ensure that the sales message was…
  • ‘Personal’ Brands Leading the Way

    Fred Moore
    5 May 2015 | 11:30 pm
    I was struck by a Wall Street Journal headline last week: “Race Together” Campaign Doesn’t Hurt Starbucks The newspaper was referring to Starbuck’s “Race Together” initiative to encourage conversations about U.S. race relations.  Starbucks employees were instructed to write words such as “race together” on the Starbucks cups which they handed to customers to promote dialogue about this touchy subject. In the end, this Starbuck’s initiative brought about a social media firestorm and a lot of criticism about the company overstepping their bounds on such a…
  • Storytelling at its best… and just in time for The Masters

    Fred Moore
    8 Apr 2015 | 11:21 am
    Man, Nike sure knows how to tell a story. They know their audience and they have such skill and finesse at spinning the tale in just the right way. A way that captivates the sports fan in all of us. This latest example of Rory McIlroy idolizing Tiger Woods throughout his younger years is just magic. And it comes, for all golf fans, at the most magical time of the year – Masters’ week. Watch this video on YouTube. Nike keeps all these stories under their consistent brand strategy that has been reliable, focused and unswerving for decades – “Just Do It.” Great brands…
  • To Move Your Brand Forward – Go Backwards

    Fred Moore
    31 Mar 2015 | 12:00 am
    I was reading about bourbon the other day in the Wall Street Journal. (Tough thing to do especially since I gave up drinking for Lent.) Specifically, there was an interesting article on Old Forester, Brown-Forman’s 70 year old brand, and the new attention which the company is giving to the brand – or, as some would say – this tired, old brand. After all, Bourbon is a hot category. Red hot! Category sales have risen 40% over the last five years. Younger, hip, cool people are drinking bourbon. And, as would be expected, all kinds of new, high end brands – Knob Creek, Woodford…
  • North Face – The Pinnacle of a Brand

    Fred Moore
    16 Feb 2015 | 11:00 pm
    OK Dave … here it comes…. Dave Folsom, President of one of our visionary clients – Sotherly, has been on me for a while to blog about North Face as a brand. And he is absolutely right – the North Face ways of engaging us provides many great lessons for strategic branders these days. And, North Face is an amazing brand. And, this is particularly a good time of year to see just how omnipresent the North Face brand is.   Over the next few frigid days, just look around when you are out (if you can get out) or if you’re just watching real people being interviewed on…
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    Tatango - Retail SMS Marketing Software » SMS Marketing Blog

  • Political Candidates – 19% of Voters Prefer Text Messaging

    Derek Johnson
    23 Jun 2015 | 5:00 am
    With the 2016 presidential election coming up on us fast, it’s time that political candidates start planning their communication strategies. Recently CallFire polled 500 adults aged 18 and older between October 15th and 20th, and found that nearly one in five people (19%) said text messaging is the best way to reach voters. What’s even more interesting is that only 10% of those polled say that they’ve been contacted in the past by a candidate by text message. To celebrate the upcoming presidential election, Tatango has gone through it’s archives and put together the…
  • Push Notifications vs. Text Messaging: What Do Consumers Prefer?

    Derek Johnson
    16 Jun 2015 | 5:00 am
    Is your brand interested in sending special offers to customers? If so, you have a bunch of different channels in which you can use to send those special offers. A few of the channels you can send special offers to customers is through email marketing, text message marketing, direct mail, social media, and even through in-app push notifications. So many choices, which one do you pick? To be honest, nowadays brands have to utilize all available marketing channels to reach their customers, as you can see in the chart below, consumers all want to be communicated to differently. Ok, but we…
  • Learn How Starbucks Increases App Downloads with Text Messaging

    Derek Johnson
    9 Jun 2015 | 5:00 am
    Another great example of a brand using text messaging to increase app downloads.As you can see in the advertisement below, Starbucks is instructing customers to text APP to 697289 on their mobile phones to download the Starbucks Mobile Payment App. What other brands are using text messaging to increase app downloads? Glad you asked, as I’ve put together the following examples of brands using text messaging to increase their app downloads. Click each brand to see an example of that brand using text messaging to increase app downloads. Enjoy! Square Macy’s Target ShopKick 7-Eleven…
  • 5 Free SMS Marketing Templates

    Derek Johnson
    2 Jun 2015 | 5:00 am
    Are you running an SMS marketing campaign? If so, you’ll want to download our free SMS marketing templates. We’ve got free 5 free SMS marketing templates, that cover TCPA/CTIA compliance, how to create the perfect SMS offer, best practices for advertising SMS autoresponders to customers, determining whether you legally can text message an existing customer database, and even the best practices for advertising your SMS campaign to customers. With all of these free SMS marketing templates, there’s no excuse not to become an SMS marketing expert.   #1 SMS Marketing…
  • 94% of Seniors Are Sending Text Messages Weekly

    Derek Johnson
    26 May 2015 | 5:00 am
    Did anyone download Experian’s new report Millennials come of age: ConsumerSpeak Series? If so, did anyone see the section on what activities each generation were doing on a weekly basis on their smartphones? According to the report, which was generated from a survey of 23,689 adults, and done by the reputable Simmons® National Consumer Study (NCS), seniors (70 years or older) are going bonkers for text messaging. I’m not joking… The report says that the 94% of the “Silent Generation”, which represents adults 70 years or older are text messaging on a weekly…
 
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    Big Brand System

  • Cultivate an Approach, Not a Business Plan

    Pamela Wilson
    1 Jul 2015 | 3:00 am
    Planning — sometimes I think it’s the biggest obstacle to actually getting things done. And I realize that sounds strange coming from someone who just offered a webinar on productivity. But it’s not the day-to-day to-do list type planning I’m referring to here. It’s the long-term forecast-type planning I mean. Spending too much time trying to figure out how the future will play out might be the worst thing you can do for your business. How to get overwhelmed and stuck, fast Back in 2009, I took Copyblogger Media’s Teaching Sells course. Six years later,…
  • How to Get Ahead by Letting Go

    Dave Charest
    17 Jun 2015 | 3:00 am
    “… in my brain I had five years to get a staff together and be able to take some time off and be able to kind of enjoy things.” – Andy King, co-owner of A&J King Artisan Bakers What is it that you really want from your business? Where is it that you’d like to be? Are you on the path to getting to that point? What is it that you need to do to move forward with your business and attain a certain lifestyle? I’ve had the privilege of speaking with many successful small business owners over the last few months as host of a new podcast, Small Biz Stories. These are small businesses…
  • How a Naturally Disorganized Person Like Me Keeps Her Sanity and Gets Things Done

    Pamela Wilson
    3 Jun 2015 | 3:00 am
    I hear this all the time: “How are you getting things done? I know you work for Copyblogger now. How are you keeping Big Brand System going at the same time?” To which I reply, “Well, there’s Piper.” Piper is my secret weapon. Piper is the content manager here at Big Brand System. She keeps the blog posts flowing by wrangling guest writers (and even me) into line when it’s time to get a post ready for publication. And she keeps all Big Brand System email communication going by putting together those great-looking blog post emails and Weekend Digest…
  • 5 Copywriting Tricks for Turning Blah Text into Persuasive Copy

    Henneke
    20 May 2015 | 3:00 am
    Feeling overwhelmed when writing your content? You’re not alone. Learning to write better copy can be frustrating. Everyone has more tips, more advice, more copywriting rules. Write tight. Use attention-grabbing headlines. Add features and benefits. Don’t forget the hook. Check your grammar rules and punctuation. No jargon. No adverbs. No … whatever. Trying to remember the advice makes your head spin. Following the rules sucks the energy out of your content (and out of you, too). But writing doesn’t need to be such an exhausting, grueling and tortuous process. It can be…
  • The Power of a Well-Placed No

    Pamela Wilson
    6 May 2015 | 3:00 am
    If you’re in the early days of your business, you can skip this post. It’s not for you. Because in the early days of your business, it’s important — for survival’s sake — to say “yes” more often than “no.” But give it a year or two, and you’ll discover that saying “no” — carefully and strategically — can be the best move you can make for your business. Why no is the hardest word to say We know that our businesses will succeed if we aim to serve our customers and build our professional networks. So we say…
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    DaveChaffey.com

  • 7 steps to a Content Marketing strategy

    Dave Chaffey
    20 Jun 2015 | 6:46 am
    Our research has shown that many marketers are now advocates of Content Marketing, but don’t have a Content Marketing strategy. I believe that since content marketing should be at the heart of digital marketing, a content strategy is essential, since specific tactics for other digital channels should flow from here. Content marketing can fuel SEO, Social media … Continue reading 7 steps to a Content Marketing strategy →
  • The 4 pillars of inbound marketing

    Dave Chaffey
    11 Mar 2015 | 8:58 am
    I haven’t done any live blogging for a while, but have a chance before my talk at #DMXDublin from the Marketing Institute of Ireland and  interesting to hear Mike Volpe CMO of Hubspot share their mindset – so I thought I’d share the  4 pillars that Hubspot’s marketing is based on. So here are the … Continue reading The 4 pillars of inbound marketing →
  • State of Digital Marketing 2015 – Podcast

    Dave Chaffey
    23 Feb 2015 | 1:11 am
    Earlier in February I was interviewed by Daniel Rowles of the excellent Digital Marketing podcast – Daniel and Ciaran Rogers have been running this podcast since 2010 and their interviews have become of one of the best ways of learning about the latest developments in Digital Marketing… particularly, if like many, you have a commute … Continue reading State of Digital Marketing 2015 – Podcast →
  • Digital Strategy in 2015

    Dave Chaffey
    15 Jan 2015 | 6:37 am
    In the latest editions of my books on Digital Marketing, we feature the SmartInsights.com RACE framework for creating and managing a Digital Strategy. The idea behind RACE is to provide a simple structure for companies to develop a digital plan which meets the challenges of reaching and engaging online audiences to prompt conversion to online … Continue reading Digital Strategy in 2015 →
  • The Evolution of Social Networks 2004-2014

    Dave Chaffey
    9 Dec 2014 | 4:51 am
    Source – and larger version: Mediavision
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    Scott Taylor-McCormick

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    op
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    op
    2 Jul 2015 | 10:54 am
    BEIJING, July 15 (Xinhua) — Tibet right now is situated in the middle of their ideal famous phase–featuring fiscal along with cultural advancement, cultural solidarity, well established national growth, along with an increased quality lifestyle due to the people, a new elderly China standard explained in Wed. Wang Chen, representative in the Data Place of […]
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    op
    1 Jul 2015 | 8:26 am
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    Blog

  • ROI Of Organic SEO Traffic +275% vs Social Media Traffic -90%

    29 Jun 2015 | 4:30 am
    ROI Of Organic SEO Traffic +275% vs Social Media Traffic -90% In this podcast we compare the return on investment of organic traffic (which is generated by search engine optimization) and social media traffic (which is generated by social media activities or social media advertising). From our research one appears to have a great return on investment for businesses and the other has a terrible return on investment. This is extremely suprising given both seem to be all the hype in the last few years in the small business community, on blogs and from marketing speakers. A large portion of…
  • How Google Algorithm Updates Impact Your Website Rankings And Traffic

    1 Jun 2015 | 4:30 am
    How Google Algorithm Updates Impact Your Website Rankings And Traffic Google Algorithm updates impact your website rankings by moving your rankings lower if you are not doing what Google wants. If however, you are following Google's direction for how to provide web users with a better experience, Google will improve your your web pages rankings in search results. (Google's most recent update was the Mobile update, continue reading to learn more). Higher rankings means more traffic and if it is the right kind of traffic this should lead to higher sales and profits. There is a large list…
  • SEO Tips For B2B Small Businesses

    1 May 2015 | 5:58 am
    SEO Tips For B2B Small Businesses In this podcast we discuss the top 3 tips we have for B2B Small Businesses the search engine optimization efforts. If you would like us to look after your SEO for contact us now to book a time to discuss. The top three tips we outline in detail are post new content reguarily, determine what keywords you want your website to rank for and ensure each page on your website has the proper meta data.   
  • SEO Outsourcing - What Are The Benefits

    11 Apr 2015 | 5:58 am
    SEO Outsourcing - What Are The Benefits In this podcast we discuss what SEO outsourcing is, the reasons to and benefits of doing it, as well as an example of the return on investment that can be achieved. If you are not even clear on what SEO is click here to learn what SEO or Search Engine Optimization is. If after listening to the podcast and reading this article you determine that your business needs help with search engine optimization for your webiste send us and email to discuss further to see if our services would be a good fit for your business.  
  • Is Search Engine Optimization (SEO) Worth The Money?

    10 Mar 2015 | 4:58 am
    Is Search Engine Optimization (SEO) Worth The Money? In this podcast we discuss if search engine optimization is worth the money or not. In the podacst we also look at how to properly calcuate the ROI return on investment for SEO or maketing methods of any kind. This podcast was inspired by an article on SEW titled "Is SEO Worth It In 2015?" In his podcast you won't find fancy words or things you don't understand. We break down everything into simple to understand business terms. If after listening to the podcast and reading this article you determine that your business needs…
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    Business 2 Community

  • 20% Of Your Time At Work Shouldn’t Be “Working”

    Jeff Fermin
    5 Jul 2015 | 4:26 am
    Imagine if you were able to spend 20% of your day, or one day out of the week, working on whatever you’d like? Though it may seem ridiculous for most managers to consider this, it is something that has led to many innovations and advances in different fields. The basis is simple, have an employee (or group) take some time every week to work on something that will benefit the company. Though a lot of progressive companies have started to apply these programs at their offices, a lot of businesses have avoided them due to fear of loafing. Having employees slack off is a legitimate concern,…
  • Make a Covenant to Properly Plan your Company’s Financial Future

    Alan Hart
    5 Jul 2015 | 4:23 am
    How not having the right tools can be disastrous A while back I wrote on this blog about forecasting the likelihood of a company meeting its loan covenants with its lenders Will you Breach your Loan Covenants? I normally wouldn’t repeat this or be redundant unless I thought it was of great importance to the readers of this blog. I recently visited a high mid-market company on the West Coast where I have done internal control work in the past. During my engagement I was made aware of the fact that the company had failed meeting one of its loan covenants with its primary lender for the second…
  • Brave Interview: Derek Sivers

    Margie Warrell
    5 Jul 2015 | 4:08 am
    Sivers describes himself as a “musician, programmer, writer, entrepreneur and student – though not in that order.” Interestingly enough, he also calls himself an introvert who thrives on solitude. Margie Warrell: You are an entrepreneur, having sold CD Baby in 2008 for a small fortune. In Anything You Want, you talk about the hardships and mistakes you made and how provide several tips and tricks to being successful. What’s been the most important lesson you’ve learned in business? Derek Sivers: Well, the most important lesson is probably to spend less than you earn. But…
  • Get Specific: Why Software Designed for Your Industry Works Best

    Paul Bywater
    4 Jul 2015 | 9:27 pm
    When implementing a MRP system to handle enterprise resource planning your business faces a choice; an off-the-shelf package with a large market share, or a smaller solution designed specifically for your industry niche. There are hundreds of ERP software platforms available, some of which command a significant share of the market. But how do you choose which is right for your business? The pitfalls of a popular package For many companies, the popularity of a particular package will make it an attractive choice for their own ERP system. However: A one-size-fits-all enterprise resource…
  • Demand for Online Services Makes Mobile and Wearable Payments a Must, Study Finds

    Ian Jindal
    4 Jul 2015 | 8:43 pm
    As many as three quarters of shoppers are making mobile purchases each month, and 64% say they would be willing to make purchases on wearables if they had one, according to research by e-commerce provider Avangate. Despite this – and the fact that around 26% of consumers are spending at least a third of their disposable income on recurring online purchases, the study warns that businesses are still losing out on billions of dollars thanks to revenue leakage and missed opportunities. Mobile is now a crucial part of retailer’s fundamentals. So in order to stay one step ahead of the…
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    The Point

  • Infographic: The State of Marketing Automation Maturity

    Howard Sewell
    29 Jun 2015 | 8:31 am
    Are most B2B companies getting maximum value from their investment in marketing automation? A recent industry survey by Spear Marketing Group suggests: no. As the infographic below illustrates, results from the survey suggest that, while the typical marketing automation user makes full use of some functionality, many more are failing to follow even the most basic lead management best practices, best practices that represent some of the most compelling business rationale for investing in marketing automation in the first place. Is this a technology problem relating to ease of use? Or are…
  • Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign

    Howard Sewell
    16 Jun 2015 | 7:15 am
    Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. Unfortunately, many less experienced advertisers tend to over-use the default setting, broad match, for their campaigns, based on the faulty logic that it will generate the highest volume of impressions and therefore the greatest number of leads. In reality, however, using broad match by default across all (or even most) of the keywords in your search program almost always leads to overspending, because it generates unqualified clicks – clicks…
  • 4 Key Takeaways from the 2015 SiriusDecisions Summit

    Howard Sewell
    16 May 2015 | 7:41 am
    More than 2,300 marketers, including this writer, gathered in Nashville this past week for SiriusDecisions’ annual confab on all things marketing. Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Outbound is the New Inbound. For the last five years or so, inbound marketing and demand generation have been virtually synonymous. But as I wrote in this earlier post,…
  • Does Creative Still Matter in B2B Marketing?

    Howard Sewell
    11 May 2015 | 2:00 pm
    At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. You see similar sentiments echoed throughout the marketing press. Marketers are no longer the “arts and crafts” people, we’re told. Marketers are strategic players, contributors to the bottom line, demanding of a seat at the “revenue table”. As someone who’s worked in B2B marketing for more than twenty-five years, I need no convincing that marketing has taken on a more strategic,…
  • How to Write a Better Content Syndication Abstract

    Howard Sewell
    4 May 2015 | 8:32 am
    When planning a content syndication campaign, most B2B marketers tend to focus their energy primarily on 1) selecting the right media partner(s) and 2) selecting the right content to promote. Abstracts (the short descriptions that accompany content online) are often an afterthought. However, a well-written abstract can make an enormous difference in helping your content asset stand out from the crowd and, ultimately, driving both increased lead volume and improved lead quality. Remember: an abstract is, essentially, an ad. If a prospect searches on a particular topic and sees a list of ten…
 
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    Joey Sargent

  • When Winning Big Isn’t What You Expected

    Joellyn 'Joey' Sargent
    2 Jul 2015 | 7:55 am
    Entrepreneurs dream of hitting the business jackpot. They say things like, “We’re the next (pick one: Instagram, AirBnB, Apple…)” reflecting aspirations of outsize growth that earns industry respect and media attention. Big dreams can lead to big wins, but the shiny radiance of success isn’t always what it seems. Sometimes, the reality of winning big isn’t quite as sparkly as it looked from the outside. Take, for example, my recent winning lottery ticket. The other night I was waiting to pick up my daughter at the airport, and her arrival was delayed. A big…
  • Small Changes, Big Results: Iterating for Growth

    Joellyn 'Joey' Sargent
    25 Jun 2015 | 7:55 am
    Eons ago when I was learning to drive, my father was the brave soul who first took me on the Interstate highway. I remember anxiously accelerating up the on ramp and joining the traffic flow. So far, so good. Then dad suggested I move over to the center lane. I quickly complied, spinning the wheel sharply to the left as if I were turning. “Not like that!” Dad shouted in a panic, “ease over smoothly,” he explained, “or you could cause an accident.” I learned that day that there is a difference between a left turn and a lane change. Discovering that small…
  • In the Entrepreneur’s Garden: Weeds!

    Joellyn 'Joey' Sargent
    18 Jun 2015 | 7:55 am
    Summer in Atlanta brings the baseball (Go Braves!), time at the lake, the Peachtree Road Race…and weeds. Yes weeds. And not just any weeds. These are the kind of weeds that grow a foot a day. You blink and there they are where there were none before. The other day I looked out my window and saw my husband pulling weeds in the backyard. I said a little prayer of thanks (better him than me) and went back to my work. A few days later I looked out again in  dismay. The weeds – and their cousins – were back, bigger and better than ever. Two days of inattention quickly turned…
  • Why CEOs Hate Trade Shows

    Joellyn 'Joey' Sargent
    11 Jun 2015 | 7:55 am
    Boondoggle or Necessary Evil? Many entrepreneurs have a love-hate relationship with trade shows. Event marketing feels like a necessary evil, and a costly one. CEOs complain that exhibiting at trade shows is expensive, consumes lots of staff resources (especially for small companies) and offers nebulous results. “They’re a boondoggle,” said one CEO I spoke with recently. On the flip side, trade shows offer tremendous potential for break-out exposure, lots of customers and prospects in one place, access to media and analysts, and exceptional connection opportunities. The…
  • Trouble Ahead? How to Spot the Warning Signs

    Joellyn 'Joey' Sargent
    28 May 2015 | 7:55 am
    Ahead or Behind? Are you so focused on forward motion (a.k.a. growth) that you forget to watch your back? Trouble frequently seems to come from nowhere. It’s an unwelcome surprise and business leaders find themselves scrambling to fix it. As a result, strategies derail, employees lose faith and customers move on. That’s a bad combination. When you don’t see them coming, minor business issues that could have been averted become major corporate challenges. Problems compound. Stress abounds. Sadly, the long-term impact can be devastating. If this has ever happened to you,…
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    The Brolik Blog

  • A/B Website Optimization Without Split Testing Software

    Drew Thomas
    26 Jun 2015 | 10:05 am
    A/B testing is an optimization technique that’s gaining popularity every day. A/B testing is really hard, though, and it’s expensive. There are a lot of marketers running A/B tests (and taking action on the results), but only a handful of them are doing it correctly. (Don’t believe me? Read about A/A tests here.) We shouldn’t overlook something just because it’s hard or expensive, though. We just need to make sure it’s worth it before investing in a platform like Optimize.ly to run A/B tests like a boss. Consider this simple method to A/B test without software Consider this simple…
  • Three Sales Tools That Make Prospecting New Clients Easier

    Jameel Farruk
    25 Jun 2015 | 9:00 am
    Prospecting for new clients is no easy task. It requires patience, persistence and exceptional organization and time management skills. Also, the ability to persevere through frequent rejection is an absolute must. Luckily the market is full of technologies, tools and platforms designed to help salespeople prospect and sell smarter. Having spent the past decade as a salesperson and technologist, I have had the opportunity to try, test, implement and critique a wide array of sales technology products. Here are my top three tools to help with prospecting. Visistat: Stop guessing who’s…
  • Building Client Projects with a Minimum Viable Product (MVP) Approach

    Drew Thomas
    24 Jun 2015 | 10:30 am
    MVP stands for Minimum Viable Product, and it’s a method for building a product that focuses on ongoing releases and iterations. The idea is that you deliver the minimum features and functionality that is required to get feedback from real users to guide the next phase of the project. People and companies take this concept to different extremes, but that’s the gist of it. There can be no dead ends, errors or lorum ipsum. Why MVP is Awesome for Startups For a new company with a new idea, MVP is an amazing way to build that idea and test the market, because it reduces the amount of time…
  • Keyword Research for Non Rocket Scientists

    Bryce Liggins
    18 Jun 2015 | 9:00 am
    Keyword research can be very time consuming, challenging and cumbersome, but it serves as one of the most important first steps of SEO or content development. Although the exact keywords’ impact on search ranking has changed over the years from keyword stuffing to content themes, the idea of keyword research still remains the same. Through this article, I’ll identify where to start, some awesome time saving tips and advice for selecting the right themes and keywords for you. If you’re writing content for digital marketing purposes, you’re probably not a rocket scientist Getting…
  • Blogging Tips: How To Build A Team of Content Creators

    Jason Brewer
    17 Jun 2015 | 1:22 pm
    For many years, I struggled with how to build equity in our brand and website. I came to realize, there is no single solution. It’s a series of many small victories that lead to better performance and increased organic traffic. After all, building website equity through content marketing and SEO is amarathon, not a sprint. Traffic to our blog was pretty flat, and since I wanted to build equity in our website, one way to do that was a consistent stream of valuable content.  My plan was simple… develop a content strategy and an editorial schedule and get my team to start writing. Not so…
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    MLM Success Blog

  • Advice for Leaders

    Randy Gage
    13 Jun 2015 | 3:23 am
    People ask me for advice all the time on how to be a better leader. I don’t have any advice. Stop aspiring to be a leader, stop training to become a leader, stop asking questions about becoming a leader, and start leading. If you’re leading someone, you’re a leader. Lead like you don’t have the rent and the landlord is coming tomorrow. Lead like your prospects don’t have the rent and the landlord is coming tomorrow. Lead like your products are amazing and people really need them. Lead like your prospects have mortgages, car payments and credit card debt and are looking for a way…
  • 30 Days to Amazing

    Randy Gage
    12 May 2015 | 10:10 pm
    Last post I promised you that I was going to start a 30-day series for all the subscriber of my MLM Leadership Report.  That has started, but there is a glitch, in that some people didn’t receive the first 2 or 3 messages.  So I am printing them here. Day 1 – I Believe in You Yesterday I promised that I had a special message for you. And it’s really important. Please watch this video on my Prosperity TV YouTube channel. I recorded it live at Art Jonak’s Mastermind Event. It’s to let you know how much I believe in you. See it here: https://youtu.be/SlD5Mpiiu_M To your success,…
  • Make this Month Your Best Ever!

    Randy Gage
    1 May 2015 | 1:15 pm
    Next week starts something very special!  I’m going to be sending out an MLM Leadership Report every single day for 30 days straight.  These messages will be packed with training, advice and guidance on how to build your business bigger, better and faster.  Some days it will be a video, others a brief training, and some days just something to keep you motivated. These will include my “triple play” technique for launching a new line fast, the best ways to invite, the primo places to meet the best prospects, “thermonuclear” invitation techniques, and just all-around anything…
  • Opening Your Home Meeting

    Randy Gage
    16 Apr 2015 | 9:04 am
    Let’s suppose you’re one of the people who use home presentations to grow your business. Great idea, because they work wonderful.  Contrary to rumors started by trainers who don’t actually work the business, home meetings seem to be working even better in this new digital age. Maybe people are so used to only socializing on sites like Facebook, they seem to jump at the chance to visit someone they know in their home.  Let’s look at a simple way to make them even more effective.  The most important step for success in home meetings is the 30-60 seconds it takes you to start the…
  • Junkie See, Junkie Do

    Randy Gage
    19 Mar 2015 | 11:13 am
    (Para Español, continúa leyendo abajo) Alas, the ongoing chronicles of the “MLM Junkies” continues repeating the pattern, year after year, company after company. On Monday I got a message from Art Jonak that there was a live-stream of ABC company, announcing their sale to XYZ company. Company ABC had targeted my own company a few years back, buying off a top leader and attempting to get many others. In fact they laid a trail of destruction across the entire network marketing landscape, making sweetheart deals with every leader they could buy. I’ve been witnessing this sad saga…
 
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    IndieBizChicks.com

  • Hey … Your Life Called (It’s sick of waiting)

    Crissy Herron
    25 Jun 2015 | 5:36 am
    Don’t wait your life away! Decide on what you want to do, and make it happen!
  • 3 Ways To Market Your Biz With Kindle Books

    Crissy Herron
    24 Jun 2015 | 6:33 am
    Are you looking for a way to market your business online, to a whole new audience? Would you like Amazon to help you? Here’s an idea: start writing Kindle books! Here are some reasons why this is a good idea: Use Your Kindle Book As An Introduction To Your Larger Info Product: If you have any workshops […]
  • 3 Quick & Easy Ways To Create Info Products

    Crissy Herron
    24 Jun 2015 | 6:25 am
    Info Products are my favorite way to earn income! I know that they may seem like a challenge to create if you’ve never made one before, but I’m going to share 3 secrets of how to create Info Products, quickly & easily! 1) Host A Live Webinar or Teleseminar (through the phone) – You can […]
  • 509 Reasons To Join The Big Awesome Giveaway

    Crissy Herron
    24 Jun 2015 | 6:15 am
    The Big Awesome Giveaway is coming soon – and I have some VERY good reasons on why you should join me as a partner! 171, 122, 79, 77, 60 — that’s how many new people could be added to your mailing list with The Big Awesome Giveaway! Here’s how it works: You will create a freebie […]
  • What Are You Going To Do Today?

    Crissy Herron
    24 Jun 2015 | 5:37 am
    Just a friendly reminder to make today (and everyday) count!
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    Bannersnack's Blog

  • Bannersnack Ad Talk “From the beginning I would focus more on paid advertising” via Neil Patel

    Robert Katai
    29 Jun 2015 | 7:06 am
    If you are working in the digital marketing industry you are familiar with Kissmetrics, Quicksprout, Crazy Egg or  Hello Bar. More than that, you know who is Neil Patel and you don’t need a fancy introduction about him. In the following interview you can read about Neil’s career, how banner ads work for his companies and what is the most common mistake when it come to display advertising. Offical website: www.neilpatel.com Twitter: @neilpatel   First of all, let’s start with the introduction. Who are you and why do you do what you do? “My name is Neil Patel, I’m a…
  • 7 things advertisers can learn from professional instagrammers

    Robert Katai
    24 Jun 2015 | 12:50 pm
    There are two essential attributes for a successful banner advertising campaign: creative and smart. Creativity is all about design, how you create your banner ad, the colors you choose , the CTA button and so forth. Smart is all about the campaign, the targeting you use: search retargeting, facebook ads, retargeting. Today I want to talk about the first category: Creativity and put it on the same page with Instagram. Exactly! Instagram + Creativity = Love. Advertisers can learn a lot from instagrammers who share their world with people every day and create a beautiful platform. I love…
  • Infographic: Full guide to web banner ad sizes

    Laura
    23 Jun 2015 | 6:48 am
    “What size should my ads be?” This is a question designers, marketers and small business owners often ask. We’ve put together the latest data on standard display ad sizes and other approved web banner sizes to help you select the best size. See below the information for standard display and custom ad sizes.     Embed this Infographic on your site (copy code below): <div style="clear:both"> <a href="http://www.bannersnack.com/blog/web-banner-ad-sizes/"> <img…
  • All you need to know about Facebook retargeting

    Laura
    18 Jun 2015 | 7:39 am
    For small business owners, marketers and advertisers alike, retargeting is one of the most efficient ways to advertise online. A December AdRoll study shows that marketers rank retargeting as second most efficient type of advertising, after email marketing. Still, until late 2012, there were only two channels available for retargeting: websites ad inventory and email. Then Facebook launched the Facebook exchange and gave advertisers a brand new channel to reach their audience. In the following article, we’ll cover everything about Facebook retargeting: how it works, why you should use…
  • Bannersnack Ad Talk “The ability to connect to other people is the most important achievement of the Internet” via Ann Smarty

    Robert Katai
    15 Jun 2015 | 2:56 am
    You can read her articles on Entrepreneur, Search Engine Journal, Mashable, Social Media Examiner, Hubspot and Moz. She is passionate about guest blogging and her passion resulted in her project — MyBlogGuest.com, the free platform for guest bloggers and blog owners. Today we will talk with Ann Smarty about her career, MyBlogU and other interesting topics. Also, if you are a Twitter user and you love to chat with people in different communities you can join their weekly Twitter Chat on #vcbuzz hashtag (here you can read all their twitter chat until now). Official…
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    Marketing Craftsmanship

  • Making the Short List: Get into the B2B Game or Go Home

    Gordon G. Andrew
    19 Jun 2015 | 11:00 am
    Struggling to make ends meet as a young teacher, I pursued a part-time job as a waiter at a popular local restaurant, where I was told there were no positions available. I completed an employment application…just in case…and handed it to the restaurant manager, who thanked me, and placed my application on top of a very tall stack of papers on his desk. As I left his office, I asked the manager about my chances of getting a waiter’s job there. “You see this big pile of applications?” he chuckled. Not satisfied with his answer, I asked, “When a waiter position becomes available, how…
  • Checklist Marketing: Too Many Shoes in Your Suitcase?

    Gordon G. Andrew
    11 Jun 2015 | 2:01 pm
    Many companies view marketing simply as a checklist of items they believe to be essential: Website…check. White Paper…check. LinkedIn and Twitter Accounts…check / check. Client Newsletter…check. Trade Show…check. Blog…check. Publicity…check. But marketing strategy is not akin to packing for a trip. “Shoes” may be on your checklist of items to put into your suitcase, but depending on your destination and itinerary, you may need dress oxfords, high heels, running shoes, slippers, golf shoes, sandals or hiking boots. Or perhaps you only need the shoes on your feet.
  • Investment-Related Publicity: How Clueless is Your Fund?

    Gordon G. Andrew
    7 May 2015 | 9:36 am
    According to BNY Mellon’s most recent survey of Investor Relations (IR) practices worldwide, fewer than half of the nearly 700 respondents are using media relations to support their IR goals. More significantly, only 6% of that group included media exposure as a top IR goal. Whether its reluctance to proactively pursue publicity (also called “earned media”) is based on cost, control, or misunderstanding of the function, the investment industry is failing to take advantage of one of the most powerful means to build investor awareness, third-party endorsement, and assets under management.
  • Marketing Failure at Professional Services Firms: Who’s to Blame?

    Gordon G. Andrew
    16 Apr 2015 | 2:33 pm
    The Hinge Research Institute – a division of one of the nation’s smartest B2B marketing consultancies – recently published the results of its survey of 530 professional services firms representing accounting and finance; technology; marketing and communications; architecture; engineering and construction; legal; and management consulting disciplines. In its report,2015 Professional Services Marketing Priorities, Hinge examined current business challenges and approaches to implementing marketing initiatives at small and medium-sized firms, with annual revenues ranging from less than $5…
  • B2B Conferences: Essential Marketing Tactic…or Waste of Time and Money?

    Gordon G. Andrew
    2 Apr 2015 | 12:39 pm
    Regardless of industry, B2B conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. It’s often the result of poor planning, lack of creativity, laziness or unrealistic expectations by the companies that participate in them. Here are three issues you should address, in advance of investing in a conference of any kind: Do I understand the inherent marketing value of conferences? Before it became a “pay to play” world, there was some brand stature and…
 
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    Event Strategy Solutions

  • Social Media Marketing Building Blocks: Inform

    Daphne Bousquet, CMP
    18 Jun 2015 | 3:00 am
    In this series of posts, we examine the rule of thumb for your social media posts to use the different platforms to engage, inform, share and entertain.When you keep these social media marketing building blocks in mind, you are never at a loss what to post. In the previous blog post, I talked about the [...]
  • Social Media Marketing Building Blocks: Engage

    Daphne Bousquet, CMP
    11 Jun 2015 | 3:18 am
    If you are spending a lot of time on social media, but you are not sure as to what to do, you are not alone. Should you be sharing those funny quizzes and memes or should you be talking up your business and events? Here is a quick rule of thumb for your social media [...]
  • Start Small, Think Big With Your Live Events

    Daphne Bousquet, CMP
    28 May 2015 | 3:00 am
    Hands down, one of the best ways to boost your credibility as a coach or consultant is to host your own live events. They’re a chance for you to show off your expertise, create instant credibility, and get your name in front of more potential clients and customers. So what’s holding you back? Well, if [...]
  • Stop The Insanity!

    Daphne Bousquet, CMP
    21 May 2015 | 3:06 am
    The definition of insanity as some* define it, is  “Doing the same thing over and over and expecting different results” To some degree we have all been guilty of that.  For instance, I keep feeding my kids the same foods and hoping that this time they will like it.  It’s like we are hoping that [...]
  • Ramp Up Your Visibility: Get Expert Status Fast To Fill Your Events

    Daphne Bousquet, CMP
    14 May 2015 | 2:58 am
    While the spring event season is in full swing, it is not too early to think about filling your Fall event. One way to make it easier to get attendees is to ramp up your visibility. Visibility means that more people start to get to know you as an expert. You have seen it happen [...]
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    IEG's Sponsorship Blog

  • How Prada’s New Arts Complex Builds Cred By Avoiding All References To Fashion

    22 Jun 2015 | 2:23 am
    Milan is a city where fashion brands come to life as hotels and nightclubs@Armani, Bulgari, Moschino@and restaurants@Dsquared2, Just Cavalli, Trussardi, etc. It is a city where fashion brands also build museums to themselves. Just a month ago, Giorgio Armani opened Armani Silos. The building (designed by Armani himself) is all about selling Armani@s craft, containing three floors of gallery space dedicated to the designer@s famous soft tailoring.
  • Four Keys to Becoming a Data-Driven Organization

    2 Jun 2015 | 7:17 am
    We recently attended the 2015 Do Good Data Conference in Chicago. Although this annual conference on data, research and analytics is for social sector professionals, much of what we learned applies not only to nonprofits, but to rightsholders of all types.
  • What I Learned at EMS 2015

    22 May 2015 | 3:57 am
    A rapid-fire synopsis of my time in San Francisco for the Experiential Marketing Summit 2015, through a sponsorship lens:
  • What I Learned Reviewing 40 Hours of IEG Conference Video

    29 Apr 2015 | 2:23 am
    I know that in today@s world event takeaways are expected to be shared during and immediately after conferences, seminars, etc. In fact, I did my share of tweeting highlights on site at last month@s IEG conference, and my colleague Diane Knoepke published a great blog post recapping the social chatter just after Sponsorship Makers concluded.
  • How Sponsors and Rightsholders Are Increasing Audience Engagement

    10 Apr 2015 | 5:03 am
    At IEG 2015, Jed Pearsall of Performance Research (@SponsorEye) and I conducted a workshop on how technologies are transforming the ways sponsors and rightsholders build deeper bonds with audiences via more meaningful, more personalized and/or more frequent engagement opportunities.
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    Brands & Films

  • Product placement in Mad Men: Cinzano in Season 7

    Erik
    19 Jun 2015 | 5:06 am
    The seventh season of Mad Men, split into two half-seasons, didn’t include an excessive number of brands and placements. Besides Coca-Cola that had a special appearance in the show’s finale, I also spotted Cinzano in the ninth and twelfth episode. Cinzano in Mad Men (2015, AMC, screen capture) Cinzano is an Italian brand of vermouth, a brand owned since 1999 by Gruppo Campari. Cinzano has a rich history: its vermouths date back to 1757. According to the book Periodic Tales: The Curious Lives of the Elements by Hugh Aldersey-Williams it was the first brand advertised on a neon sign.
  • Product placement in pictures: Furious 7

    Erik
    14 Jun 2015 | 2:39 am
    Furious 7, the latest in the Fast&Furious series, was a massive success at the box office. With the reported budget of $190 million it grossed more than $1.5 billion, which is more than twice than its predecessor. Great performance at the box office makes Furious 7 the biggest movie of the year, although Avengers: The Age of Ultron is only some $150 million behind (as of 10th June 2015, source: BoxOfficeMojo.com). The plot of Furious 7 is similarly trivial as in other instalments, although Paul Walker’s death added another dimension to the movie. During the movie you can’t really…
  • Hot or cold: product placement in cooking shows

    Erik
    3 Jun 2015 | 2:31 am
    When and where did you first hear about Jamie Oliver, Gordon Ramsay or Nigella Lawson? I’m sure the answer for many of you is cooking shows. Wikipedia’s definition of a cooking show says that it is a television genre that presents food preparation in a kitchen studio set. Typically the show’s host, often a celebrity chef, prepares one or more dishes over the course of an episode, taking the viewing audience through the food’s inspiration, preparation, and stages of cooking. Cooking shows are fairly inexpensive to produce. Usually they have a static set, simple formula and can…
  • As seen in Minority Report: personalized ads and remarketing

    Erik
    27 May 2015 | 6:36 am
    PreCrime captain John Anderton (Tom Cruise) entered a building and was immediately recognized by special sensors that operated giant digital advertisement billboards. He was greeted by personalized ads that were screaming for his attention: “The road you’re on, John Anderton, is the one less traveled.” “Good evening, John Anderton.” “John Anderton!” “You could use a Guinness right about now.” “Stressed out, John Anderton?” “Get away, John Anderton. Forget your troubles.” Personalized ads in Minority Report (2002, 20th Century Fox, screen capture) Minority Report…
  • Product placement in pictures: Britney Spears and Iggy Azalea’s Pretty Girls

    Erik
    16 May 2015 | 2:00 pm
    What can you expect from a music video if you can see a clear shot of a brand in the first five seconds of the video. The obvious answer would be a lot of brands. The aforementioned case is from the latest video for the song Pretty Girls, performed by Britney Spears and Iggy Azalea. It only includes a few brands although their placement could be described as in your face product placement. Matefit MateFit in Britney Spears and Iggy Azalea’s Pretty Girls (2015, RCA, screen capture) Samsung Samsung Galaxy in Britney Spears and Iggy Azalea’s Pretty Girls (2015, RCA, screen capture)…
 
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    Dwayne Flinchum

  • The Power of Event Marketing

    admin
    8 Jun 2015 | 7:50 am
    It’s difficult to conduct a marketing meeting these days without the discussion turning to integrated, 360-degree programs. Optimizing all products and tools deployed across multiple channels is clearly the delicate, complex balance that we seek, but in our offices lately, we’ve been noticing and discussing the distinctive power of events. With so much attention turned to digital — almost blindly so, it would appear at times — an annual conference presents us all with the opportunity that the Internet will never afford, no matter how many technological advances are made: The power of…
  • Dancing With the Genie (or The Ongoing Plight of the Omnipresent Media Brand)

    admin
    2 Mar 2015 | 9:59 am
    The New York Times recently debuted its re-launched weekly magazine with the February 22 edition of the paper. Besides the usual self-aggrandizing about the new typefaces, columns, departments, and paper stock, the publication presented a compelling statement about its multichannel strategy on page 44 titled, “Beyond the Page.” If the title sounds like a Harvard Business Review whitepaper, it’s a vision statement that all publishers aspire to — and which is easier said than done. The perfect recipe is content distribution through print, website, daily emails to mobile, podcasts,…
  • For the Right Audience, a Print Redux

    admin
    25 Feb 2015 | 8:11 am
    We like to say that we’re “media-agnostic,” meaning that we are open to whatever strategy and channel works most effectively. Depending on the audience needs, printed thought leadership may be an important component of a larger, 360-degree, integrated content marketing program. Such is the case with Evercore Wealth Management, which publishes Independent Thinking four times annually. Our team redesigned the publication in 2014 and through a partnership with the client organization, continues to design and produce each edition. The publication is but one part of a system of content being…
  • Case Study: Burford Capital

    admin
    3 Feb 2015 | 6:43 pm
    In 2014, our group led a strategic redesign of the flagship website for Burford Capital, a legal financing firm that helps clients with business risk solutions and funding for corporate litigation. The site was just recently launched, reflecting a culmination of many months of work in research, planning, design, and development by IridiumGroup and the client team. A phase of stakeholder interviews shared insights into the company’s strategic goals, audiences, communications and channels, brand image, competitive set, and content needs of the site. A proposed navigation, site structure,…
  • A Brand Image That Fits

    admin
    26 Oct 2014 | 10:38 am
    Throughout my career, I’ve seen examples of great organizations that lacked the proper dress or attire. By this, I mean that once inside the company, I observed impressive capabilities, special insights and knowledge of the markets they served, and sometimes, a rare level of integrity and commitment to deliver on their brand promise — but with marketing communications (the corporate dress) that did not accurately and appropriately represent those qualities in the messaging and visual standards of their brand. Expression of a brand is a tricky thing. More often than not, companies are…
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    Unbounce

  • How Fiverr Conquered Conversion with 400 A/B Tests and Counting

    Brad Tiller
    3 Jul 2015 | 12:00 am
    Meet madmoo. She lives in the United Kingdom. She will find a unique way of visually presenting your copy, be it with coffee, rocks, blocks, magnets or even alphabet-shaped pasta. Just a few of the creative typography options offered by madmoo. In a lesser world, finding someone to execute such a niche project could be a herculean task. Thankfully, we do not live in a lesser world. We live in a greater world, where you can hire madmoo — along with thousands of other freelancers specializing in any discipline you can imagine — for just $5. It’s all thanks to Fiverr, a marketplace that…
  • 5 Articles That Will Turn You Into a Data-Driven Social Media Marketer

    Mark John Hiemstra
    1 Jul 2015 | 12:00 am
    You mean to tell me you’re not using data to direct your social media efforts? Social media marketing is often used to pull in new followers at the top of the funnel. People cast a wide net but in many cases, completely miss the mark when it comes to tracking their efforts. They neglect to set concrete, measurable goals – in other words, they neglect to run structured social media campaigns. Why should you be running social media campaigns? They are the rudder that steers the boat in a particular direction, charting the course for your activities. And setting finite start and end…
  • 5 Subtle Yet Super Powerful Copywriting Tips

    Hassan Ud-deen
    30 Jun 2015 | 12:00 am
    Copywriting is a bit like martial arts; you don’t need to take aggressive action to see results. Image source. Marketing can be like martial arts. In a fight, you can floor your opponent with brute force. You can throw a burst of punches and strikes, or grapple until you’re blue in the face. Or you can calmly step back, target one of your opponent’s pressure points, and quickly end the fight with one swift strike. Marketing your business is the same. You can grow by taking aggressive action. You can crank out more content, or pay for ads and leads to increase traffic.
  • Friction: The Mobile Conversion Killer [+Free Mobile Landing Page Checklist]

    Mark John Hiemstra
    25 Jun 2015 | 12:00 am
    Friction can be helpful if you’re stranded on a desert island, but not so much on your mobile landing pages. Source Mobile landing pages have the unenviable task of conveying enough information to make visitors convert, with much less space to do so than on a desktop. Driving home your message has to be done with fewer elements and fewer words. Every single element on a landing page must avoid friction at all costs. What exactly is friction? Friction on your landing page is both real and perceived: Perceived friction is the mental block that happens in the mind of a landing page visitor…
  • Video Marketing Without a Goal is Just Moving Pictures [PODCAST]

    Stephanie Saretsky
    24 Jun 2015 | 12:00 am
    Don’t just point and shoot: are your video campaigns backed up by data? Image by J. Sawkins via Flickr. How can you make your marketing videos delightful while still reaching your business goals? In this episode of the Call to Action podcast, Unbounce’s Dan Levy talks to Jennifer Pepper (Unbounce’s Customer Success Content Strategist) about this tricky task. They dive deep into the importance of a data-driven approach to video marketing campaigns, and share some tried-and-true storytelling methods that’ll give your videos that extra kick. Listen to the podcast Listen on…
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    Trumpia's Blog

  • Unopened Text Messaging Gets Priority Over eMail and Push Notifications

    Sophorn Chhay
    3 Jul 2015 | 8:00 am
    Checking my email is part and parcel to my job. I keep my iPhone on me at all times in order to hear that inevitable “ding.” But the truth is, if I don’t recognize the subject to be something truly of value to me, then I typically either hit “Spam” or the easy-access trash can… The post Unopened Text Messaging Gets Priority Over eMail and Push Notifications appeared first on Trumpia's Blog.
  • 10 Ways To Use Texting For Business

    Juebong Khwarg
    2 Jul 2015 | 8:00 am
    Businesses can benefit from using texting as a tool for communicating in both internal and external markets. Within the confines of the company, this enhances collaboration between employees, management and business partners. Externally, this is a great way to connect with and understand customer needs. How can businesses effectively use texting to enhance productivity and… The post 10 Ways To Use Texting For Business appeared first on Trumpia's Blog.
  • 7 Effective Ways to Send Text Messages and Voice Broadcast To Your Church Members

    Juebong Khwarg
    1 Jul 2015 | 8:00 am
    As churches continue to grow and build their congregations, it is important to utilize all the available resources their audience uses to stay connected. Although the notion of using mobile technology to reach the masses seems a little far-fetched, this can save time and money while catering to your needs and the needs of your… The post 7 Effective Ways to Send Text Messages and Voice Broadcast To Your Church Members appeared first on Trumpia's Blog.
  • Text Message and Business: Use it to your advantage

    Sophorn Chhay
    30 Jun 2015 | 8:00 am
    As technology continues to expand the ways businesses address their audience, the forms of communications also change. Text messaging used to be seen as a fad among the younger crowd, filled with text speak and emojis without adding any value to a conversation. Not anymore. Text messaging has entered the realm of business with full… The post Text Message and Business: Use it to your advantage appeared first on Trumpia's Blog.
 
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    Castleford

  • How the right content can get us in the mood to convert

    Castleford Staff
    29 Jun 2015 | 1:40 pm
    One of the great benefits of content marketing is that you have a lot more control over user experience than you do with traditional forms of advertising and marketing. When you advertise on television or buy banner space on third party websites, you influence only a small part of what your target audience sees and hears. On your own blog, website or social media pages, you have much more control. This means that if you’re not happy with your conversion metrics there are lots of different levers you can pull in an effort to improve things. Take the mood of your audience, as an example.
  • Hiring character: Q&A with Managing Editor, Amanda Gross

    Castleford Staff
    26 Jun 2015 | 1:19 pm
    This month’s staff Q&A is with our wonderful Managing Editor, Amanda Gross. Amanda used to work over in Boston at our sister company, Brafton, but has been running our Editorial Production in Auckland for the past two years. Her talent, drive and enthusiasm have been essential ingredients as we’ve continued to develop and grow our in-house creative teams. In this Q&A you can learn more about what makes Amanda such as a great recruiter, the big changes she’s witnessed during her content marketing career and who should play her in Castleford the Movie. What do you…
  • Australia’s Snapchat capital and 3 more insights from the new Google Trends

    Castleford Staff
    23 Jun 2015 | 9:26 pm
    Last week, Google unveiled a revamped version of Google Trends, a free resource providing insights into what people have been searching for. One of Google’s great advantages is that it collects vast amounts of data. It is the world’s largest search engine and in this part of the world is so dominant that it handles up to 98 per cent of all internet searches. In the official blog post announcing the changes, Google said it was “the biggest expansion of Google Trends since 2012″ and that the newlook site was specifically aimed at journalists and content creators. Aside…
  • Global brands could still improve their social media marketing [STUDY]

    Castleford Staff
    16 Jun 2015 | 3:35 pm
    Some of the world’s biggest brands still have room for improvement when it comes to social media marketing, according to new research. A study published in the Journal of Promotion Management revealed that there were firms on Fortune Magazine’s list of America’s most-admired companies that didn’t have a Twitter account or had set up only a very basic Facebook page. For most companies, a presence on leading social media sites, such Facebook, Twitter, LinkedIn and YouTube, is a must. With the time people spend on these sites continuing to grow, brands need an active…
  • Facebook starts to rank content based on eyeball time

    Castleford Staff
    14 Jun 2015 | 8:47 pm
    Facebook has said that it will start ranking News Feed content based on the time people spend looking at it. News Feed is Facebook’s flagship feature. Close to one billion people worldwide use it to see what their friends have been up to, follow brands they like and post their own updates. Previously, content that attracts lots of likes or comments has tended to appear more prominently on a News Feeds. But Facebook is keen to take into account the fact that users sometimes enjoy an update – spending a lot of time watching, reading or looking at it – without necessarily…
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    My Note Taking Nerd

  • The Winning Advantage That A Meaty-Breasted Zilch Has Over Most Of The “Gurus”

    NoteTakingNerd2
    19 Jun 2015 | 4:00 am
    To begin this piece, I want to say that in a sense, the comedian and New York Times Bestseller Jim Norton has reached a higher level of personal development than perhaps 95% of people who have created courses or authored books on the topic. How can I say such a thing about a guy who […] The post The Winning Advantage That A Meaty-Breasted Zilch Has Over Most Of The “Gurus” appeared first on My Note Taking Nerd.
  • Why A Bad Sex Life = A Bad Business Life

    NoteTakingNerd2
    8 Jun 2015 | 4:00 am
    Not long ago I took notes on the Eben Pagan Seeds of Success course. On Day 26 of the course, Eben’s incredibly talented wife took a hold of the microphone and made an excellent case for why a shitty or non-existent sex life is one of the major contributing reasons for why you would be […] The post Why A Bad Sex Life = A Bad Business Life appeared first on My Note Taking Nerd.
  • The Basis of Everything You Need To Know About Effective Marketing

    NoteTakingNerd2
    2 Jun 2015 | 4:00 am
    At Gary Bencivenga’s $5,000 per-person “100 Seminar”, the basis from which all of his million dollar advice was shared with the who’s who of the marketing and advertising world, was supported by two mighty themes. Two.  He, as many masters do, knows that it is easy to complicate this whole marketing and advertising thing. But […] The post The Basis of Everything You Need To Know About Effective Marketing appeared first on My Note Taking Nerd.
  • Leading You, Me and We: Higher Self vs. Lower Self

    NoteTakingNerd2
    18 May 2015 | 4:00 am
    We’ve all had the experience of the Awesome version of ourselves showing up in our lives … and the experience of the Embarrassing version of ourselves showing up in our lives. The Awesome version of ourselves does and says the brilliant and common sense things. The Embarrassing version of ourselves does and says the shabby […] The post Leading You, Me and We: Higher Self vs. Lower Self appeared first on My Note Taking Nerd.
  • Leading You, Me and We: Language That Melts Through Bullshit

    NoteTakingNerd2
    14 May 2015 | 4:00 am
    In today’s notes from the Eben Pagan Leading You, Me and We seminar, you get to discover three unusual and extraordinarily effective ways to melt the patterns of thinking that can make your life a living hell. And it all begins with this famous quote… “The map is not the territory.” The map of a […] The post Leading You, Me and We: Language That Melts Through Bullshit appeared first on My Note Taking Nerd.
 
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    Creative Guerrilla Marketing

  • The Power of Video: How It Can Help Your Business

    Contributor
    3 Jul 2015 | 8:00 am
    Video marketing was once a luxury reserved for large companies with sky high budgets, but technology has made it easier for anyone to make high-quality videos with relatively inexpensive gear. The equipment is only part of the struggle when creating a strong video marketing campaign for your small business, however. What makes for good video marketing? Here are some tips to get you started: 1. Why Video? If you haven’t been utilizing video to get your products or services out there, you might be asking yourself why video marketing is so important. Video is digested quickly and easily by…
  • L’Oréal Shows Power of Waterproof Mascara In Movie Theatre

    Tereza Litsa
    1 Jul 2015 | 8:00 am
    What’s the best way to test the resistance of your new waterproof mascara as a product? L’Oréal Paris thought of turning their target audience slightly emotional to test the results! L’Oréal along with McCann México has decided to try their new waterproof mascara to 100 women, in order to see in action whether their new product is really effective when it comes to water resistance. Thus, they decided to make them cry, but in a more entertaining way! They invited 100 women to the cinema doing their makeup with the new waterproof mascaras, also taking a photo from each one of…
  • Nescafe Uses Coffee to Create Instant Connections

    Tereza Litsa
    30 Jun 2015 | 8:00 am
    Coffee seems to bring people together and that’s how Nescafe thought to turn this idea into a whole new campaign! “Instant Connections” was created by Nescafe along with OglivyOne in Frankfurt, in a way to combine coffee with personal connections, even while passing by a road. It was another typical morning in Berlin, with hundreds of commuters waiting for the traffic light to turn green to cross the road. That’s when they noticed a new box added by Nescafe on the pavement, inviting them to push the button. Nothing was happening when they did so, not at least the commuters that were…
  • Coca-cola Creates First Ever “Drinkable” Advertising Campaign

    Tereza Litsa
    29 Jun 2015 | 8:00 am
    Coca Cola is taking advertising to the next level, promoting Coke Zero in a sense that you wouldn’t expect! It’s not the sight, nor the sound, but the taste that is promoted on its latest campaign, creating a “drinkable billboard”! Coca Cola along with Ogilvy & Mather created an entire campaign that you can literally drink, whether it’s on billboard, on tv, printed, or even on radio! In order to make more people to try Coke Zero, they built a billboard that serves the drink to thousands of fans. Their goal was to pour Coke Zero to a wide audience all over the country, creating…
  • Microsite Madness: What Can They Do for You?

    Contributor
    26 Jun 2015 | 8:00 am
    Microsites are the newest way to be direct and current with your customer. They offer specific, easily digestible information about special promotions, new products, corporate culture and endless other possibilities. AdWeek suggests that advertisers are ditching Facebook and other social media in favor of microsites. Microsites not only get better viewership and sales conversions, they also allow you to maintain ownership of your images, according to AdWeek. Don’t forget, once you post a photo to Facebook, technically, they own it. SEE ALSO: When NOT to Be a Guerrilla: Website Design 101…
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    Genius Blog

  • Weekly Roundup: Lyrics Posted Since 6/23/2015

    30 Jun 2015 | 7:11 am
    Big Memes: 3030 – Ossos do Ofício Lyrics 50 Cent – Drama Never Ends Lyrics Alessia Cara – Wild Things Lyrics Alessio Fanelli – NFL Preview Lyrics Alexandre Desplat – Cuckoo Lyrics ArielBPaiva – Racionais MC’s — Cores & Valores — Análise Lyrics Białas – Street Credit (Freestyle) Lyrics Blvd Marc – Word On The Streets Lyrics Cacife Clandestino – Só Vitória Lyrics Chris Miles – Conversations Lyrics Class Actress – Movies Lyrics Claydee – Te Quiero Lyrics Corey Smith – Taking The Edge Off Lyrics Demi Lovato – Cool For The Summer Lyrics Dinos Punchlinovic…
  • Weekly Roundup: Lyrics Posted Since 6/16/2015

    23 Jun 2015 | 7:11 am
    Big Memes: Chada, Bezczel, ZBUKU – Więź uzależnień Lyrics CJ – B Day Lyrics CZARFACE – Junkyard Dogs Lyrics Dima Richman – Vs. Ampère — [HR 8tel-Finale VBT 2015] Lyrics DONMONIQUE – Tha Low Lyrics Edzio – Wszystko albo nic: diss Tomb Lyrics Emicida – Virada Cultural 2015 (Discurso) Lyrics Fetty Wap – Ride Or Die Lyrics FeverDreams – How I Taught Myself to Code (With a Little Help from My Friends) Lyrics Foals – What Went Down Lyrics Fort Minor – Welcome Lyrics Genius Users – Bad Habits You’d Like To Change Lyrics Giggs – Who’s Dat? Lyrics Glorious IQ Bonus…
  • Weekly Roundup: Lyrics Posted Since 6/9/2015

    16 Jun 2015 | 7:11 am
    Big Memes: Alessia Cara – Scars Till You’re Beautiful Lyrics Angel – On The Low (Remix) Lyrics Bugzy Malone – Watch Your Mouth Lyrics Childish Gambino – Me and Your Momma Lyrics Christian Rich – Compromise Lyrics Cream – I Feel Free Lyrics Crispian St. Peters – The Pied Piper Lyrics Devon Culbert – Changez Lyrics Duran Duran – Paper Gods Album Art + Tracklist Lyrics Emicida – Ô, Sorte! Lyrics Etnik – Unclassified Lyrics Fabolous – Awwright Lyrics Fetty Wap – Young Niggaz Lyrics Filipek – Ćma barowa Lyrics Filipek – Za mocny na mainstream, za dobry na…
  • Weekly Roundup: Lyrics Posted Since 6/2/2015

    9 Jun 2015 | 7:12 am
    Big Memes: Ali Bumaye – Same Shit, Different Day Lyrics Ariana Grande – Open Letter Critiquing Sexism Lyrics Becky G – Dodger Blue Lyrics Cameron Bloomfield – Lost Lyrics Carly Rae Jepsen – E•MO•TION Lyrics Cleanup Crew – Section.80 Lyrics The Coasters – Poison Ivy Lyrics Cpb12299 – Phoenix Country Day School Girls Basketball 2015-2016 Season Lyrics Elle Varner – Birthday Lyrics Eric Bellinger – Cuffing Season Album Art & Tracklist Lyrics Fada Vex الشيخ مليك – ONE SHOT #7 Lyrics Filipek – Widziany oczami ślepych uliczek Lyrics Game of Thrones – The…
  • Weekly Roundup: Lyrics Posted Since 5/26/2015

    2 Jun 2015 | 7:11 am
    Big Memes: Adam Silver – Adam Silver Responds To FiveThirtyEight’s Letter About The NBA Lottery Lyrics Argentina National Football Team – Argentina Copa América Squad Lyrics A$AP Rocky – Sway in the Morning Freestyle Lyrics AXWELL Λ INGROSSO & Salvatore Ganacci – Can’t Hold Us Down Lyrics Brazil National Football Team – Brazil Copa América Squad Lyrics Cartel MCs – Valore$ Lyrics Cleanup Crew – All Eyez On Me Lyrics Disclosure – Holding On Lyrics Donnie Trumpet & The Social Experiment – Windows Lyrics Donnie Trumpet & The Social Experiment – Go Lyrics…
 
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    Gee Ranasinha's Articles

  • When Customer Choice Is A Bad Thing

    Gee Ranasinha
    19 Jun 2015 | 10:00 am
    Offering too much customer choice in your business, product or services prevents your customers making any choice at all. You've been reading When Customer Choice Is A Bad Thing by Gee Ranasinha, originally published on Business Value Matters, a marketing blog for start-ups and small businesses by KEXINO. If you liked this article, be sure to follow Gee on Twitter, Facebook or Google+.
  • Conversion Rate Optimization: Knowing vs. Guessing

    Gee Ranasinha
    11 Jun 2015 | 2:49 am
    Conversion Rate Optimization is the combination of the objective with the subjective – making creative content decisions based upon quantitative data. You've been reading Conversion Rate Optimization: Knowing vs. Guessing by Gee Ranasinha, originally published on Business Value Matters, a marketing blog for start-ups and small businesses by KEXINO. If you liked this article, be sure to follow Gee on Twitter, Facebook or Google+.
  • A Mobile-Friendly Website Now Impacts Your SEO

    Gee Ranasinha
    21 Mar 2015 | 9:37 am
    Having a website that's optimized for mobile-devices has been growing in importance for some time. With Google's latest search algorithm changes, it's become critical. You've been reading A Mobile-Friendly Website Now Impacts Your SEO by Gee Ranasinha, originally published on Business Value Matters, a marketing blog for start-ups and small businesses by KEXINO. If you liked this article, be sure to follow Gee on Twitter, Facebook or Google+.
  • Review: The Art Of The Start 2.0 by Guy Kawasaki

    Gee Ranasinha
    28 Feb 2015 | 7:59 am
    2004's "The Art of the Start" ranks as one of the best book around on the subject of startups. Now Guy Kawasaki has updated it. If you are looking to read just one book on start-ups and business development, your journey has ended. You've been reading Review: The Art Of The Start 2.0 by Guy Kawasaki by Gee Ranasinha, originally published on Business Value Matters, a marketing blog for start-ups and small businesses by KEXINO. If you liked this article, be sure to follow Gee on Twitter, Facebook or Google+.
  • Are Legacy Products Hurting Business Growth?

    Gee Ranasinha
    8 Feb 2015 | 2:35 am
    Are your organization's legacy products, features or services still pulling their weight? If you're not focused on maintaining and growing them, then you should be focused on replacing them. You've been reading Are Legacy Products Hurting Business Growth? by Gee Ranasinha, originally published on Business Value Matters, a marketing blog for start-ups and small businesses by KEXINO. If you liked this article, be sure to follow Gee on Twitter, Facebook or Google+.
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    BPWrap

  • Kickstart Your Startup Marketing

    Barry Welford
    4 Jul 2015 | 12:15 pm
    You may well have heard of crowdfunding as a way of raising money for projects of all kinds. Kickstarter is one of the names you are probably aware of. However a recent news item about Kickstarter shows that crowdfunding is more than just raising money. That news item describes how the video game Shenmue 3  smashed the Guinness world record for the fastest video game crowdfunding. The surprising item here is that Sony is one of the backers of the project. Surely they had no need to use this particular vehicle for raising cash. However they and the games creator, Yu Suzuki, said that the game…
  • Did you play enough today

    Barry Welford
    20 May 2015 | 9:01 pm
    If you were a child, it is a question that your parents should well be asking themselves. You might well be suffering from what Peter Gray called the play deficit.  He feels that children today are cosseted and pressured in equal measure. Without the freedom to play, they will never grow up. He uses strong language in describing the effect on children: In recent decades we as a society have been conducting a play-deprivation experiment with our children. Today’s children are not absolutely deprived of play, but they are much more deprived than children were 60 years ago and much, much more…
  • Your company should not be flying blind

    Barry Welford
    12 May 2015 | 1:49 pm
    Starting a company can be very difficult nowadays. With so much competition, it is a hard task to get your brand out there so the general public knows that you exist. There are various ways that you can promote your company. Some of these ways are more effective than others.  Blindly choosing what appeals to you may be entirely the wrong decision. It is important to know which campaigns you are using are effective at reaching people in your core demographic. If a campaign is not effective, it is important to find out about this as soon as possible. This will avoid you wasting your resources…
  • Google Requires Mobile-Friendly Websites – Does Yours Comply?

    Barry Welford
    8 May 2015 | 4:21 pm
    With the world becoming more mobile, Google has made it a requirement that all websites be mobile user friendly. This means that your website must be accessible by any mobile device that has Internet connectivity capabilities. This does not mean that you have to construct an entirely new website; a copy of your existing website can be made for mobile users with a few modifications to ensure that it functions properly. Simple Transition Transitioning a traditional website to a mobile-friendly version is far easier than one might think. Without having to use endless codes and programs, a copy…
  • Curation – Automation versus Imagination

    Barry Welford
    2 Feb 2015 | 8:43 pm
    With the explosive growth of the Internet, anyone might question whether it is worth writing even more to add to the mountain of information that is there. Surely almost any opinion or view is to be found among material that has already been created. Why add to the Tower of Babel that’s been growing over the recent decades? Content marketing, yes or no Given that Google has now very effectively weeded out the many spam websites used to elevate the search rankings for web pages, the new mantra for developing search visible web pages is content development. By developing a stable of…