Marketing

  • Most Topular Stories

  • Do You Suffer From Funnel Vision?

    Neuromarketing
    Roger Dooley
    21 Oct 2014 | 7:02 am
    They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia, according to Unmarketing’s Scott Stratten. Stratten’s new book, Unselling: The New [...]
  • How to use Photo Filters to Enhance Your Images

    Canva
    Poppie Pack
    30 Oct 2014 | 11:00 am
    Filters are a fantastic way to transform a lack lustre shot into a vibrant and striking image. Each preset photo filter in Canva has unique characteristics; familiarise yourself with them all or read on to learn how to create your own. Here we introduce you to the basics of using photo filters in Canva – from where to find them and how to apply them, to how to use them to create character in your designs! 1Use filters to set a mood Experiment with filters to alter the mood or feel of your images. The best filter for your design will vary depending on your content, so make sure you have a…
  • Google to Test Non-Annoying Version of YouTube | Sites Discriminate on Pricing Based on Platform | Child Privacy Cookiepocalypse Suit Wends its Way

    MarketingVox News & Trends
    28 Oct 2014 | 10:40 am
    Video: Google plans to offer a paid video service shorn of their unusually annoying ads may support additional content creation. Online and paid content firms have found that it isn't that high a bar to produce better series than those found on broadcast television, although it is quite expensive. Ecommerce: Ecommerce sites are discriminating prices based on [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/MZ6-J-yySts" height="1" width="1"/>
  • Cialdini’s Latest Persuasion Secrets, More – Roger’s Picks

    Neuromarketing
    Roger Dooley
    31 Oct 2014 | 8:16 am
    It’s been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the Robert Cialdini interview and book review, and the fascinating advice from “Dr. Love,” neurochemistry [...]
  • Why Brands Should Stop Idolizing Oreo’s Social Media Strategy

    Influential Marketing
    Rohit
    30 Oct 2014 | 9:26 am
    Today is great timing for a Halloween promotion. Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of a Friday evening Halloween. If you happened to visit Oreo on Instagram or Facebook or Twitter today, you would see what seems like another piece of social media brilliance from the brand: #OreoLab. After all, who wouldn’t want to see America’s favourite cookie transformed into a “nomster” through a cute stop motion Instagram video? It is quirky and fun in a way that most of us have come to expect from Oreo’s ever…
  • add this feed to my.Alltop

    Canva

  • How to use Photo Filters to Enhance Your Images

    Poppie Pack
    30 Oct 2014 | 11:00 am
    Filters are a fantastic way to transform a lack lustre shot into a vibrant and striking image. Each preset photo filter in Canva has unique characteristics; familiarise yourself with them all or read on to learn how to create your own. Here we introduce you to the basics of using photo filters in Canva – from where to find them and how to apply them, to how to use them to create character in your designs! 1Use filters to set a mood Experiment with filters to alter the mood or feel of your images. The best filter for your design will vary depending on your content, so make sure you have a…
  • Three Fresh Font Pairings to Inspire Your Designs

    Poppie Pack
    28 Oct 2014 | 8:00 am
    Remember to keep broadening your creative horizons by getting experimental with type marriage. We are always adding to our ever-extending suite of fonts to help educate and evolve your design skills. These additional typefaces give you the tools to apply aesthetic variations to your graphics. Feel like you have been stuck for new ideas and need some inspiration? Here we show you you some excellent ways to use some of our newest members of The Canva Library, as well as techniques to pair the newbies with pre-existing font favorites. 1Quicksand, literally Influenced by 1920’s-30’s…
  • How to Use Transparency to Transform Your Design

    Poppie Pack
    26 Oct 2014 | 1:00 pm
    A gentle application of transparency to your images is a clever way to create beautiful designs. Whether applied to a photograph used as a background or to shape and text to form a layered effect, this tool is a powerful and popular part of the web and print design process. Be prepared to think outside the box – here we show you some brilliant ways to apply transparency to your designs. 1Create clear copy space Using a transparent background helps with text legibility and is a clever way to represent your content. Let your background determine your copy area by choosing an image with…
  • A Visual Guide to Type Terminology

    Poppie Pack
    22 Oct 2014 | 8:00 am
    Fast-track your design education by getting familiar with fundamental typographic terms! Typography is the art and technique of arranging type in your designs. The aim of the game is to make your written language look aesthetically beautiful and read effectively so your message can be absorbed with impact. These essential terms will form the foundation of your typography knowledge – so be sure to save, pin, and share these graphics for easy reference! 1Ascender The ascender is the vertical stem that extends above the x-height of a letter, you can use this landing space as somewhere to…
  • How to Choose the Right Colors for Your Brand

    Anna Guerrero
    20 Oct 2014 | 8:00 am
    Whether you’ve decided to branch out from a company and start your own business, or are launching a game-changing new startup, understanding the impact of color on consumer behaviour will help your brand become a success. In fact, research shows that 85% of consumers respond to color as the primary reason for buying a particular product, while over 92% acknowledge visual appearance as the most persuasive marketing factor overall. Try these 5 creative tips to choose a color palette that’s relevant, memorable and inspiring for your brand 1Know your focus Brands with great color schemes…
 
  • add this feed to my.Alltop

    Neuromarketing

  • Cialdini’s Latest Persuasion Secrets, More – Roger’s Picks

    Roger Dooley
    31 Oct 2014 | 8:16 am
    It’s been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the Robert Cialdini interview and book review, and the fascinating advice from “Dr. Love,” neurochemistry [...]
  • New Brainfluence Translations

    Roger Dooley
    28 Oct 2014 | 8:33 am
    I’m happy to say that there are (or will be) two new translations of Brainfluence – one in simplified Chinese, and (finally!) one in Spanish. Simplified Chinese Brain Surgery The simplified Chinese version is already in print and shipping. As [...]
  • How to Scare Your CMO, Brain Upgrades, More – Roger’s Picks

    Roger Dooley
    27 Oct 2014 | 8:30 am
    Ease into the week off with some reading material, mostly about the brainy side of marketing and sales! My Stuff In digital marketing, we constantly refer to the sales funnel. Scott Stratten, in his book Unselling: The New customer Experience [...]
  • Do You Suffer From Funnel Vision?

    Roger Dooley
    21 Oct 2014 | 7:02 am
    They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia, according to Unmarketing’s Scott Stratten. Stratten’s new book, Unselling: The New [...]
  • Packaging Power, Imaginative Imagery, More – Roger’s Picks

    Roger Dooley
    20 Oct 2014 | 8:14 am
    Here’s my latest content for the week, and hand picked items both I and my readers liked, too. My Stuff Brands often think about the retail packaging of their product, since they know it reflects on their brand and product. [...]
 
  • add this feed to my.Alltop

    Influential Marketing

  • Why Brands Should Stop Idolizing Oreo’s Social Media Strategy

    Rohit
    30 Oct 2014 | 9:26 am
    Today is great timing for a Halloween promotion. Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of a Friday evening Halloween. If you happened to visit Oreo on Instagram or Facebook or Twitter today, you would see what seems like another piece of social media brilliance from the brand: #OreoLab. After all, who wouldn’t want to see America’s favourite cookie transformed into a “nomster” through a cute stop motion Instagram video? It is quirky and fun in a way that most of us have come to expect from Oreo’s ever…
  • How To Be More Influential

    Rohit
    16 Oct 2014 | 8:24 am
    A leader is someone you can follow without feeling like a follower. There was a time when I spent almost every part of my day studying leadership. Before I found my passion in marketing, I used to explore what it took to be a great leader by constantly reading expected and unexpected sources on the subject. Along the path to getting a Masters degree in English more than a decade ago, I wrote a paper about the evolution of leadership in Shakespeare’s Henry V. Later, I compared lessons from the philosophy of Machiavelli to the forgotten brilliance of former Avis Chairman Robert Townsend.
  • The One Thing Every Brand Needs To Build Trust

    Rohit
    9 Oct 2014 | 5:29 pm
    Despite what advertising tells you, supermodels don’t generally eat mile-high bacon burgers. Yet this is exactly the type of fabricated reality we have come to expect from marketing. Often celebrities are hired as spokespeople for products they would clearly never use in real life. Actors in stock photos portray overly airbrushed people faking handshakes while billboards proclaim out of touch messages like “Hotness comes in all shapes and sizes” … as long as that size happens to be less than a size 2. It is no wonder brands and advertising continually rate dramatically…
  • 5 Unexpected Storytelling Lessons From Beth Comstock

    Rohit
    2 Oct 2014 | 5:48 am
    I heard the same story three times in a row yesterday, and it was illuminating. Every year outside the well scripted confines of Manhattan an epic event called The Future of Storytelling brings together designers, technologists, builders and brand marketers to ask the most fundamental question facing any creator: how do you tell a story that people will care about? This year’s event gathered spoken word poets, a master perfumer, a world renowned magician and many other unexpected characters to discuss and question the future of the art of storytelling itself. At an event like this,…
  • How I Spent Over $30,000 To Relaunch My Brand

    Rohit
    24 Sep 2014 | 10:16 am
    I have spent far too much of my life thinking about marketing. It’s not a part of my brain that I can switch off. I see marketing choices in every interaction I have as a customer. I see brands in how people introduce themselves. I even see the branding in airport signs for the baggage claim. I am clearly a guy that believes in the importance and power of building a great brand. Or I thought I did … until I launched my own business. How I Rediscovered The Value Of Branding … When I finally became an entrepreneur a little over a year and a half ago, I broke nearly every rule of…
 
  • add this feed to my.Alltop

    AdPulp

  • QR Tips for an Effective Campaign

    Marcus Anderson
    29 Oct 2014 | 7:03 am
    One of the biggest things in marketing and in barcoding these days is the QR code. The QR code is that unusual looking code that you see everywhere and that can give you a discount on items that you buy. If you are planning to implement a QR code into your marketing campaign, you should […] The post QR Tips for an Effective Campaign appeared first on AdPulp.
  • Laphroaig Scotch Welcomes Your Opinion In Socially Powered Sampling Campaign

    David Burn
    25 Oct 2014 | 1:59 pm
    With Halloween just around the corner, Laphroaig Scotch is getting in the spirit. Let’s hear these unscripted, somewhat spooktacular, focus group responses to the unique taste of Laphroaig. To pair with the video, Laphroaig has also created a new cocktail to enjoy this Halloween. Laphroaig Trick or Treat Ingredients: 1 1/2 parts Laphroaig 10-Year-Old Single […] The post Laphroaig Scotch Welcomes Your Opinion In Socially Powered Sampling Campaign appeared first on AdPulp.
  • Lundergan Grimes Chases McConnell Down The Stretch In Kentucky

    David Burn
    23 Oct 2014 | 8:37 am
    It is hard to look away from the tight horse race for Mitch McConnell’s Senate seat. Pundits call the challenger, Alison Lundergan Grimes, 35, a long shot. If she’s such a long shot, why does the incumbent Senator need to appeal to Kentucky women with this charade of an ad? Perhaps, a new Courier-Journal/Survey USA […] The post Lundergan Grimes Chases McConnell Down The Stretch In Kentucky appeared first on AdPulp.
  • Chevy Drives To New Places, 100-Year Old Dodge Spins Out

    David Burn
    22 Oct 2014 | 9:25 pm
    It’s World Series time and the Detroit Tigers are not in this race, but two American car brands from Detroit are. Chevy throws a hard slider, care of Mo’Ne Davis. Dodge, on the other hand, tosses a change up in the dirt. Dodge is celebrating 100 years of male bravado and muscle cars. Chevy, thankfully, […] The post Chevy Drives To New Places, 100-Year Old Dodge Spins Out appeared first on AdPulp.
  • In The Hands of A Craftsman Like King, Vine Is Gatorific

    David Burn
    22 Oct 2014 | 10:04 am
    When you are a lifestyle brand, you need to invent content for the social web constantly. You can write a blog post, update Twitter and so on, but do not get carried away with too many text-based solutions. This is the web, we need things to click (a.k.a. rich media) that will make us smile. […] The post In The Hands of A Craftsman Like King, Vine Is Gatorific appeared first on AdPulp.
  • add this feed to my.Alltop

    Marketing Darwinism

  • Interview with Simon Sinek – Start With Why

    Paul Dunay
    15 Oct 2014 | 11:00 am
    I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8. My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. For those that follow this blog but are not yet familiar with your book Start with Why, give us little background. A few years ago, I discovered that every single organization on the planet, even our own careers always function on the same three levels: what we do, how we do it, and why we do it.
  • Why Sustainable Competitive Advantage is so 1990

    Paul Dunay
    10 Sep 2014 | 11:00 am
    I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). I also look forward to seeing her speak about this topic at the upcoming World Business Forum held in New York at Radio City Music Hall on October 7-8. Tell us why sustainable competitive advantage really a failed notion these days? Because it causes companies to do a lot of dysfunctional things like just focusing on the bottom…
  • Using Insights to Tame the Strategic Planning Beast

    Paul Dunay
    3 Jul 2014 | 11:23 am
    With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers. Luckily, this can be done through the application of a more modern approach to strategic planning as we’re about to cover now. The rewards of going through the strategic planning…
  • 7 Skills New Marketers Need to Succeed

    Paul Dunay
    26 Jun 2014 | 11:00 am
    The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack’s new infographic on the “7 Skills Marketers Need to Succeed.” They studied the trends and crunched the numbers to help digital marketers prioritize their goals. You might be surprised by which marketing skills are worth developing.
  • Where does Google+ fit into your B2B Marketing plans? [infographic]

    Paul Dunay
    9 May 2014 | 11:00 am
    Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience. After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine. And, with every comment, mention and +1 your content receives, you will rank higher on one of the most popular search engines in the world. If you don’t…
  • add this feed to my.Alltop

    Adeevee.com your daily feed

  • Harvey Nichols October 31st Sale: Fear the living

    31 Oct 2014 | 12:42 pm
    Outdoor, PrintHarvey NicholsWhen it comes to Harvey Nichols Halloween Sale one should fear the living shoppers more than the dead. Because for such slaughtered prices shoppers can slaughter other shoppers to get whatever they want.Advertising School:Miami Ad School, Miami, USAArt Director:Joaquin Alvarez LimónCopywriter:Soham Chatterjee
  • Sony Xperia Z2: Football Cancellation

    30 Oct 2014 | 4:39 pm
    Online, MobileSonyAdvertising Agency:CP+B, Stokholm, SwedenExecutive Creative Director:Bjorn HoglundCreative Directors:Tobias Carlson, Jonas WittenmarkArt Directors:Tobias Carlson, Jonas WittenmarkCopywriters:Tobias Carlson, Jonas WittenmarkArt Director:Jakob ErikssonCopywriter:Jimmy Hellkvist
  • Sanlam: One Rand Man

    30 Oct 2014 | 4:39 pm
    OnlineSanlamAdvertising Agency:King James Group, Cape Town, South AfricaChief Creative Officer:Alistair KingExecutive Creative Directors:Matt Ross, Devin KennedyCreative Director:Michael WilsonArt Director:Cameron WatsonDigital Creative Director:Dan PinchDigital Art Director:Hayley MoreDigital Content Manager:Anna FourieCopywriter:Michael WilsonProducer:Kathi Jones, Will NicholsonAccount Directors:SherileeCook, Taryn WalkerProduction Company:ArcadeDirector:Robert SmithEditor:Robert SmithSound Studio:Pressure Cooker
  • Euroidiomas: Leave Subtitles Behind

    30 Oct 2014 | 4:39 pm
    OnlineEuroidiomasAdvertising Agency:LIQUID, Lima, PeruCreative Director:Miguel CastroHead Of Art:Serggio FigueroaArt Director:Miguel CuevaCopywriters:Romy Dominguez, Cesar Espinoza, Paulo CastroMultimedia:Cesar Espinoza, Christian Ronceros, Yul BocanegraTechnology:Christian Chang, Jim PeñalozaMedia & Analytics:Christian Bussalleu, Alex Gordillo
  • Hootsuite Media: Social media doesn't have to be scary

    30 Oct 2014 | 4:39 pm
    PrintHootsuiteCreative Director:Briony CraneDesigner:Jason EstebanCopywriter:Evan LePagePhotographer:Alastair BirdDigital Retoucher:Steve PinterHair & Makeup:Jessica Langedyk, Marie-Helene BabinArt Director:Briony CraneSocial Strategy:Evan LePage, Jamie Stein, Andy Au
 
  • add this feed to my.Alltop

    12 Most

  • 12 Most Obvious Signs You Are Watching Too Much Toddler Television

    Susan Maccarelli
    13 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Susan Maccarelli   Do you announce bath time using the following song “Let’s take a bath. A lovely bubbly bath,” a la the Disney Channel? Then this 12 Most post is for you! You’ll know it’s time to put away the remote and head for nap time if you relate to these signs that […]
  • 12 Most Irritating Things to Say to a Single Person

    Sophie Fox
    7 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Sophie Fox   It’s official: there are more single people than ever before, 124.6 million single Americans in August 2014. This is more than half of the adult population. The figures are similar here in the UK. In spite of this, there are still a few of you happy couples who have yet to […]
  • 12 Most Timely Questions to Ask When You Have a New Job

    Kelly Belmonte
    6 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Kelly Belmonte   It used to be the case that you had about 90 days to get “up to speed” and begin adding value at a new job. The expectations were relatively low that you would or could be able to competently do your job before that point. Times have changed. The need to […]
  • 12 Most Honest Reasons to Lie When Interviewers Ask Your Current Salary

    Eric Butts
    30 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Eric Butts   What’s the key to a successful salary negotiation? If your answer isn’t “lying,” then you’re doing it wrong. It sounds harsh, but it’s a cold world out there in the business world. One of my mentors made a general comment to me about working for a company you don’t own: “If […]
  • 12 Most Game-Changing Lessons for Entrepreneurs

    Mani Canaday
    29 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Mani Canaday   When I was a brand new entrepreneur, I had the good fortune of receiving a lot of great advice from people with more experience. I also learned a lot through trial and error. In the spirit of sharing and camaraderie, these are the lessons I’ve found to be the most helpful: […]
  • add this feed to my.Alltop

    Evangelist Marketing Institute

  • Thriving

    Alex Goldfayn
    27 Oct 2014 | 2:26 pm
    You deserve more revenue. You provide tremendous value to your customers. You improve their lives and grow their companies. Ask them, and they’ll tell you. As such, you deserve more revenue. But many others deserve for your company to grow as well: Your existing customers deserve to do business with a thriving, successful firm. Your staff and colleagues, who you’re with on the front lines every day, deserve to work for a flourishing, growing company. Your family certainly deserves that your company sells more, so that all of you can live better. Your prospects deserve to benefit…
  • Accountability

    Alex Goldfayn
    20 Oct 2014 | 3:33 pm
    My average client grows by 15% to 20% in their first year with me. On the low end, some clients grow by “just” 5% or 10% because you can stumble accidentally into that kind of growth after experiencing the mindset change we work on, and applying just a few of the techniques I teach. On the high end, I have clients who grow by 30% and even more in their first year. (And that’s annual, from now until the end of time, as long as you choose to implement the marketing we create for you.) I’ve analyzed what separates the top growers from the ones who grow the least.
  • Two Parallel Tracks

    Alex Goldfayn
    13 Oct 2014 | 9:54 pm
    My definition of marketing is the systematic communication of your value to people who can buy it. When my clients launch their revenue growth programs, they execute two parallel tracks of this kind of communication: One-to-one: This track features your sales people and customer service people talking with customers and prospects, one at a time. They might ask the “did-you-know” question; or communicate a testimonial; or ask for a referral. It doesn’t matter what they do, so long as they take one action per day, which requires 30 seconds or, at most, 15 minutes. (If you…
  • The Hand-Written Note

    Alex Goldfayn
    6 Oct 2014 | 5:15 am
    Earlier this year, I received a hand-written note. It’s the only such note I’ve received over the last year. I read it in 15 seconds, and put it down. This was about four months ago. It’s still on my desk. I cannot bring myself to throw it away. I was done with it the moment I finished reading it, but there it sits, a visual daily reminder of the time the good person took to write me personally. In an era where anyone can tweet or post or email anything to anyone at any time, it is easier than ever to stand out from the crowd. The personal communication is increasingly rare.
  • The Fourth Quarter

    Alex Goldfayn
    29 Sep 2014 | 5:28 am
    The fourth quarter of the year starts this week, so here are some things to think about as the calendar year enters its home stretch: What’s your lowest hanging fruit for revenue growth in coming three months? List one product, service, event or opportunity now. What can you do that you’re not doing now that would grow your sales the easiest, fastest and most? List at least one behavior now. Which high potential prospects (who did not buy) have you communicated with this year who you can revisit in the fourth quarter? List three now. Finally, give me one action, activity or event…
  • add this feed to my.Alltop

    Conversation Agent - Valeria Maltoni

  • Ira Glass on the Creative Process

    Valeria Maltoni
    31 Oct 2014 | 2:45 am
    THE GAP by Ira Glass from DanielSax//frohlocke on Vimeo. Connections and creativity are related. This video is a demonstration of that by use of everyday objects and metaphors. Daniel Sax, the creator, says: I think it was at springtime 2012, when I came across David Shiyang Lius lovely piece of work about Ira Glass. It was the most inspiring and motivating video, I have ever seen in my life. I watched it over and over again, listened to Ira Glass' voice and told myself, that I am not the only person who is constantly disappointed about the gap between ones taste and ones skills. Later on in…
  • When the Intermediary is not Adding Value

    Valeria Maltoni
    30 Oct 2014 | 2:45 am
    The chart is from a smart post by Ben Thompson# where he adapts to publishing Acer founder Stan Stih's idea that both ends of the value chain command higher values added to the product than the middle part of the value chain. Shih called it the “Smiling Curve.” Thompson articulated how not so smiling for traditional publishers: The problem for publishers, though, is that the free distribution provided by the Internet is not an exclusive. It’s available to every other newspaper as well. Moreover, it’s also available to publishers of any type, even bloggers like myself. This reminds me…
  • Impact of Digital in Store

    Valeria Maltoni
    29 Oct 2014 | 9:53 am
    My best friend when I was a teenager owned a fashion retail store -- well, her family did. One of those stores you see in towns when you travel to Italy, way before discount malls made their way there. She worked in the store during the summer and to help her mother out on Saturdays. It was a perfect opportunity for me to spend time with her, while doing something fashion-related. Incidentally, I was producing a line of earrings at the time, pearls and lace, very chic, made them myself. My mother kept a pair for sentimental reasons and two years ago when they were all the rage everyone was…
  • Getting Digital Right Impacts Business Performance

    Valeria Maltoni
    28 Oct 2014 | 2:45 am
    Starting with gaining a company-wide understanding of how the entire business benefits from digital. Last year, a McKinsey report outlined how digital transformation drives business value by enhancing connectivity, automating manual tasks, helping improve decision making, and supporting product / service innovation. The increased involvement of C-level executives# in both supporting and sponsoring digital business initiatives underscores the importance of getting it right to corporate performance. Having a digital vision and executive sponsorship are a good starting point;  organizational…
  • Blogs Still Underutilized Tool to Connect Content and Commerce

    Valeria Maltoni
    27 Oct 2014 | 9:50 am
    A new study# conducted by L2 in partnership with Demandware provides evidence that content and commerce can and should coexist in direct-to-consumer channels: Historically, site investments by retailers have bifurcated into two camps: (a) optimizing commerce by providing a streamlined push-to-cart and checkout experience; or (b) organizing rich content to enhance engagement and build brand equity. It is a well-know fact that before making a purchase people go online to browse options and research solutions. Sites that combine product information and, for instance, reviews, instructional…
 
  • add this feed to my.Alltop

    Stokefire - Branding & Advertising

  • who are you when no one is watching?

    Marie Jacobsson
    30 Oct 2014 | 10:36 am
    We pass a lot of people everyday: on the bus, in the streets, at work. We are all there and we are all going somewhere. And how we look, how we dress and how we act say so many things about us. Do you sigh when you have to wait in line to get on the bus? Do you run toward the street to catch the green light? Do you smile and thank the person holding the door for you? Small factors like these can reveal something about us for our beholders and without us even noticing, these people create assumptions about us as they observe us. A person who sighs in line is bored, a person who runs toward the…
  • It’s not every day you find your photo in the centerfold…

    Lindsay Benson Garrett
    21 Oct 2014 | 1:03 pm
    Washington Flyer covers the best of Washington D.C. and the Capital Region, including entertainment, food, recreation, nightlife, hotels, and travel. These magazines are distributed through the Washington D.C. airports so you can have some reading material on your next flight to Hawaii. (Please take us with you?) Next time you fly out of Reagan National, check out the September/October 2014 issue which includes a story about the arts scene in the D.C. area. The intro page and centerfold of the magazine features a photo our art director, Lindsay Benson Garrett, took of Gin Dance Company.
  • Pantone #411

    Marie Jacobsson
    16 Oct 2014 | 2:57 pm
    When I sat down in mid-June and wrote an email to Stokefire, telling them I’d love to be a part of their team as an intern, I have to admit that I was somewhat nervous. Not only because I’m a Swede who sought out for an internship position in a foreign country, but also because Stokefire had awoken something within me: a desire to be a part of a business where I could grow professionally and be challenged daily by tasks I hadn’t previously encountered. With my winning mentality, I was determined to get an internship position where I would gain knowledge about branding and communication…
  • The Secret of Great Business Trips? They’re Not All Business.

    Tate Linden
    23 Sep 2014 | 12:26 pm
    Posted by: Tate Linden I hear from fellow businesspeople that traveling for work is a necessary evil. Being away from family, never seeing anything other than the inside of a hotel, and eating dinner on a tray in front of a TV or in the hotel bar with clients… it all seems to pretty much suck. 15 years ago I had a mentor that helped me see that it didn’t have to be that way, and recent happenings at HQ convinced me that it was about time to share her thinking with the world. Let’s start with her rules… Don’t order room service. Don’t visit the hotel bar or restaurants, either.
  • Hej Marie och välkommen till Stokefire!

    Lindsay Benson Garrett
    2 Sep 2014 | 12:41 pm
    Hi, I’m Marie and I’m Stokefire’s newest intern! During the upcoming months the Stokefire crew will have me as a part of their team, an opportunity I’m very excited about. From the very first moment I visited Stokefire’s website I got the sense that this place was something else, and after meeting Chief Creative Tate Linden and Lead Designer Lindsay Benson Garrett in person I can assure you I’m in good hands. So who’s the person behind this post? Well, I’m born and raised in the homeland of IKEA – Sweden – where I’m currently enrolled at Örebro University (I…
  • add this feed to my.Alltop

    IDA Concpts

  • How to Use Foursquare for Small Business

    Damian Davila
    29 Oct 2014 | 9:39 am
    There have never been so many people willing to talk about exactly where they are and what they’re doing in exchange for incentives. The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next. At the same time, businesses can attract new visitors and build customer loyalty. As a small business, you’re probably blown away by the figures: 20 million users worldwide are on Foursquare, and they have racked up 2.5 billion check-ins! If you can attract even a small percentage to your business, you’ll…
  • Win 1 of 20 Gift Cards for a FREE ONE Year of the iDcard

    Damian Davila
    20 Oct 2014 | 5:32 pm
    For a chance to win 1 of 20 gift cards for a FREE ONE Year of the iDcard, just fill out the form below. You can tweet every day until 10/26/2014 for additional entries for the giveaway. Good luck! a Rafflecopter giveaway TERMS AND CONDITIONS: A total of 20 gift cards for a free year of the iDcard are available. Only one gift card per person. You must provide me your mailing address via private message on Twitter (@idaconcpts) or Facebook (http://facebook.com/damiandavilarojas) so I can mail the gift card to you. Each gift card holds no value and does not entitle the owner to any discounts. It…
  • What is Market Research?

    Damian Davila
    18 Oct 2014 | 8:46 am
    There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research Qualitative market research looks to probe for the answer to deep questions such as why people feel the way they do, and why they do what they do. The main types of…
  • Time Clock Software For Businesses

    Damian Davila
    14 Oct 2014 | 5:54 pm
    Time clocks are needed for every business that pays its employees by the hour. Employees need to have a reliable way of tracking how much they have worked, and the business must have an easy way of obtaining information about the hours worked by employees. These clocks are helpful in many ways, and they provide the business with many options for accounting and handling payroll. The Times When employees enter the building, they can immediately go the clock to make sure that they are clocking in. The employees can easily punch in their code or have their card stamped. The clock shows the…
  • Outsourcing Medical Package Testing

    Damian Davila
    29 Sep 2014 | 4:38 pm
    The design of medical packaging can be difficult, but equally difficult is the testing that needs to be done to insure quality, safety and adherence to government regulations. If your firm has a good design team, it is often best to have the packaging tested by professionals outside of your company. There are several critical tests that need to be done, and it is more efficient to have this testing done by those with the skill and experience to do the job properly. The necessity of specific equipment for proper testing is also an issue, and it is not usually cost effective for a medical or…
 
  • add this feed to my.Alltop

    AgencySpy

  • Advertising Jobs: Hunt Adkins, Marketing Factory, FCB West

    Nadine Cheung
    31 Oct 2014 | 4:38 pm
    This week, Hunt Adkins is hiring an account manager, while Marketing Factory is looking for a general manager. FCB West needs an account executive, and RITTA is seeking a copywriter. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro. Account Manager Hunt Adkins (Minneapolis, MN) General Manager Marketing Factory (Venice, CA) Account Executive FCB West (Venice, CA) Copywriter RITTA (Englewood, NJ) Director of Client Strategy Resonate (New York, NY) Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our…
  • Biggest Posts of the Past 7 Days

    Patrick Coffee
    31 Oct 2014 | 2:12 pm
    Executives Leaving TBWA, Razorfish, and KSV Your McDonald’s Rebrand Is Here GSD&M Targets Wedding Season for Southwest Airlines Infiniti Finally Confirms CP+B Win A Friendly Note to Production Companies Johnnie Walker Calls for Global Review We Hear: West Hired Someone As Its New CCO New Career Opportunities Daily: The best jobs in media.
  • Friday Odds and Ends

    Erik Oster
    31 Oct 2014 | 1:41 pm
    -Adidas has launched an “NBA Swingman” campaign promoting its revamped NBA jersey design (video above). -New York’s SS+K hired Anthony DeBery as head of creative services. DeBery, who recently played the same role at Saatchi & Saatchi, will be responsible for the hiring, management and allocation of the 60+ person agency’s creative talent. -The Sweet Shop announced the addition of Tore Frandsen to its directorial roster. -A group of female creatives at Duncan/Channon who were inspired by the 3% movement has launched a new website, thatswhat3said.com. -Dieste…
  • Mullen Wins Patrón

    Patrick Coffee
    31 Oct 2014 | 1:33 pm
    After launching an agency review in August and narrowing the candidates down to GS&P and Mullen last week, the tequila company Patrón has gone with the latter according to our colleagues at Adweek. The account went from Richards to Cramer-Krasselt less than 18 months ago, and while no one at the brand or either agency gave comment, trusty Kantar did report that the company spent $42 million last year promoting itself and its two sister brands, Pyrat rum and Ultimat vodka (both of which are new to us). As for what the work will look like, here’s the most recent C-K spot, “X…
  • Bayer to Consolidate Agency Work Again

    Patrick Coffee
    31 Oct 2014 | 12:59 pm
    Just one month after finalizing its acquisition of rival Merck’s over-the-counter pharmaceuticals business, Bayer is making some changes in its agency lineup. Specifically, the company is consolidating its business with its two incumbent agencies; Havas and other parties will lose the work. For context, Bayer’s last major consolidation occurred in 2010, with the company awarding creative duties to WPP (Ogilvy/JWT) and Omnicom (BBDO/CDM Group) and media to GroupM. The first big move to follow the acquisition was the shift in media agencies at Merck: the work went from Initiative to…
  • add this feed to my.Alltop

    latest solar news

  • Advice To Learn About Using Solar Energy

    31 Oct 2014 | 2:45 am
    Your lack of knowledge on solar energy might be stopping you from installing a system. There are many things you need to know before you begin so that you’re able to get the full benefit of solar energy. Read the below article to expand your knowledge on the subject. Start small when you want to start using solar energy. A small investment of just a few solar powered garden lights is a great way to get started. You can find these at many retail establishments. Just insert them into the ground, and you’re good to go. Avoid technology which relies on the sun’s scheduling. More…
  • Learn Everything You Need To Know About Solar Energy

    29 Oct 2014 | 10:10 am
    Saving the environment while reducing the amount you spend on energy are both important. As time passes, electricity costs will rise, meaning you should look into solar energy. This article will tell you more about solar power. When you maintain it, your solar power set-up will last. Inspect and clean your panels on a regular basis. Taking care of your solar energy system yourself can save you some money; however, it may be well worthwhile to set up a maintenance schedule with your installer. It is important when installing your panels to remember that the position of the sun in the sky…
  • Advantages Of Using Solar Mirror To Produce Power

    27 Oct 2014 | 9:05 am
    Did you know that solar power is a renewable, clean and cheap source of energy? Once the mystique is removed from the idea of using solar mirror to produce power people will began to understand how it all works. This will lead to people seeing how using solar mirror to produce power can be looked at as a viable alternative source of energy. In fact in this choice of solar power the largest component is the sun. Scientist and those in the private sector are even now looking for ways to make using solar mirror to produce power in homes and businesses more economically feasible HOW DOES IT WORK?
  • A Key Element In Solar Panels – Efficiency

    22 Oct 2014 | 8:49 am
    While solar energy is most often associated with the production of electricity, heating is also a major platform. While heating isn’t particularly difficult, efficiency in doing so is the key to saving wear and tear on your system. A Key Element In Solar Panels – Efficiency The sun produces a ton of energy, but solar panel systems have historically been very inefficient at converting it. With improving technology, efficiency has improved to the point where most panel systems can easily produce enough energy to heat water for the home and pools. There are efficient and inefficient ways…
  • A Bright Future for Solar Energy: An Alternative Energy Source

    22 Oct 2014 | 7:49 am
    I was first introduced to solar energy in the movie, Race the Sun with James Belushi and Halley Berry in the lead. It was a story about low- income and under achieving Hawaiian students encouraged by their teacher to join the Solar Car race. In the movie, a car shaped like a cockroach and covered with solar panels used the sun’s rays as an alternative energy source to run the car. Solar energy is the light and the heat from the sun. Solar energy is free and its supplies are unlimited. There are n air and water pollution caused about by using solar energy. But there is still some impacts on…
  • add this feed to my.Alltop

    Search Engine Journal

  • Twitter Gives Advice On How To Drive Sales In The 2014 Holiday Season by @mattsouthern

    Matt Southern
    31 Oct 2014 | 9:29 am
    According to a Twitter study, 54% of users said promotions on Twitter were what motivated them to make a purchase. For businesses looking to capitalize on the sales potential of Twitter this holiday season, the company has recently released consumer insights and recommendations for how to use the social network most effectively. Twitter Consumer Insights The ideal audience for Twitter users are retail advertisers, the company explains, because they start shopping “early and heavily” and are prone to impulse purchases. According to the study, Twitter users also intend to spend more over…
  • This Was #Pubcon – Reminiscing On 2014’s Biggest Marketing Convention [VIDEO] by @mattsouthern

    Matt Southern
    31 Oct 2014 | 9:23 am
    It has been three weeks since Pubcon 2014 ended, and not a day has gone by during that time where I haven’t thought about it at least once and smiled thinking about all the memories. The people met, connections made, things learned, panels attended — everything! I miss it all, and I know I’m not the only one. Our whole team has the fondest memories of Pubcon, which is why we have put together this video to give you a glimpse of what you missed. If you were there, then enjoy reminiscing with us. If you weren’t there, then if […]The post This Was #Pubcon – Reminiscing On…
  • Now You Can Stay Logged In To Multiple Google Accounts On The Same Browser by @mattsouthern

    Matt Southern
    31 Oct 2014 | 8:36 am
    It’s not always the biggest changes that are the are the most newsworthy. Google recently announced a small change that’s actually very significant in terms of how it can improve the lives of its users. The Google AdWords Google+ account put out an announcement that you can now be be logged in to multiple accounts simultaneously without having to have multiple browsers open. With the new, simplified workflow you can switch back and forth between multiple Google accounts without logging out and logging back in again. Although it was technically Google AdWords that made the announcement, I…
  • Momentology’s @DannyNMIGoodwin on Tired Marketing Trends, Leaving Search Engine Watch by @wonderwall7

    Kelsey Jones
    31 Oct 2014 | 8:01 am
    Danny Goodwin has had an illustrious career in marketing, editing, and search. After leaving Search Engine Watch, where he was associate editor, in August 2014, he joined Linkdex to launch Momentology, which is described as, “[a] leading digital marketing strategy and news resource for senior marketers who believe in a strong customer-centric focus and want to learn how to be visible and persuasive in the moments that really matter.” Below I interview Danny on Momentology’s goals and direction, what marketing trends are over-hyped and what marketers should be paying attention to…
  • How to Master The Art of Social SEO by @JCorriganSEO

    Jason Corrigan
    31 Oct 2014 | 5:24 am
    The idea that social media influences organic search success is still very much up in the air considering the debate between correlation and causation. While some camps stand firmly behind Google’s head of Web Spam Matt Cutts’s strong assertion that the world’s leading search engine will never use social signals to dictate visibility and rankings, there are others who prefer to pay attention to the reputable studies and tests that are demonstrating a direct association between volume of social shares and premier search listings. Regardless of what side of the aisle you stand on, there…
 
  • add this feed to my.Alltop

    Superhype

  • The CMO Is Changing — Are You?

    ddeal
    28 Oct 2014 | 6:28 pm
    Chief marketing officers are becoming business leaders with operational expertise in order to gain the respect of their C-suite peers. Tomorrow’s CMOs will need to master analytics, technology, and innovation. Those are some of the key take-aways of Your CMO Is Changing, a presentation by Forrester Research Vice President and Principal Analyst Sheryl Pattek. She delivered her remarks October 28, 2014, at the Forrester Forum for eBusiness & Channel Strategy Professionals. The theme of the 2014 eBusiness Forum, attended by Fortune 1000 organizations, is “Map Your Path to Digital…
  • Why Winning with Digital Is Like Making a Movie

    ddeal
    28 Oct 2014 | 8:18 am
    Mastering digital business is a lot like making a movie: you need to assemble a network of experts instead of trying to do it all yourself. Embracing an ecosystem to create customer value was the main take-away of Level Up: The Next Challenge in Digital Mastery, a presentation by Bill Doyle, vice president, principal analyst, Forrester Research. Doyle delivered his remarks October 28, 2014, at the Forrester Forum for eBusiness & Channel Strategy Professionals. The theme of the 2014 eBusiness Forum, attended by Fortune 1000 organizations, is “Map Your Path to Digital Mastery.”…
  • Jermaine Dupri Wants to Save R&B with New Jagged Edge Album

    ddeal
    23 Oct 2014 | 10:05 am
    If you want to get a rise out of music legend Jermaine Dupri, ask him about the new Jagged Edge album, J.E. Heartbreak II. Dropping October 27, J.E. Heartbreak II reunites Dupri with the group he signed to his So So Def record label in 1997. And Dupri promises that J.E. Heartbreak II will deliver the kind of lush, harmony-rich ballads that helped Jagged Edge become an R&B and pop success 14 years ago. “The new album is straight Jagged Edge,” he says in the following exclusive interview. “It’s what Jagged Edge does and what it has always done.” What Jagged Edge…
  • Three Marketing Lessons from Bill McDermott’s “Winners Dream”

    ddeal
    14 Oct 2014 | 6:30 am
    Everyone loves a winner. But what are winners made of? According to Winners Dream, new book by SAP CEO Bill McDermott, winners know how to dream big, empathize with others, and sense and respond to change. McDermott’s book matters to marketers not only because he believes in the power of marketing to rally people around a dream, but also because his leadership lessons form a north star for anyone who aspires to be a CMO. Here are three marketing lessons from Winners Dream. 1. Dream Big Winners Dream tells the story of McDermott’s journey from operating a corner deli in Long…
  • Is Apple Disrupting Industries Again?

    ddeal
    3 Oct 2014 | 6:51 am
    Do you remember when Apple could change entire industries with its product launches? Apple just might be returning to its industry disrupting ways with the launch of Apple Watch. When the Watch was unveiled in September, not only was I was struck by the passionate reactions (ranging from praise to vilification), I was impressed by how many different industry publications offered opinions. We heard from markets as wide ranging as advertising, automotive, fashion, healthcare, and retail. In a recently published blog post for innovation consultancy BeyondCurious, I speculate on how Apple Watch…
  • add this feed to my.Alltop

    Tom Peters

  • RESPECT++ IN 140 CHARACTERS

    Tom Peters
    30 Oct 2014 | 7:57 am
    Respect is not “earned.” Respect given is automatic—though you may upon occasion discover that it was not, alas, merited. Respect is the default position. Disrespect must be earned. Respect is the greatest motivator of all. Every human being has an interesting story. You’ll find it if you give a shit. (And listen.) Everyone has a […] The post RESPECT++ IN 140 CHARACTERS appeared first on Tom Peters.
  • Guadalahara

    Cathy Mosca
    29 Oct 2014 | 9:45 am
    Tom’s chosen topic for his appearance today in Guadalahara is “Innovate … or Perish.” If you were in the audience and would like to have the slides he used, you can download the PowerPoint presentation here. There’s also a long Web-only version if you want more in-depth coverage of the topic. Enjoy! The post Guadalahara appeared first on Tom Peters.
  • The Project Leadership EXCELLENCE 42Revision, 27 October 2014

    Tom Peters
    27 Oct 2014 | 9:00 am
    What follows is a slightly revised version of the Project Leadership Excellence 42 list from my presentation last week to the PMI Leadership Institute confab. We have also attached this list in both PDF and PowerPoint formats. 1. Politics as nuisance-distraction vs. “Politics Is Life. RELISH It.” 2. IQ > EQ vs. EQ > IQ. […] The post The Project Leadership EXCELLENCE 42Revision, 27 October 2014 appeared first on Tom Peters.
  • Project Management InstituteThe Project Leadership EXCELLENCE 42

    Cathy Mosca
    23 Oct 2014 | 4:17 pm
    Tom is speaking in Phoenix (+63F temperature shift from Vermont) to the Project Management Institute‘s North American Leadership Institute Meeting 2014. “I am excited beyond measure–I’ve been waiting 48 years for this,” he says. “I got my construction engineering masters degree from the civil engineering department at Cornell in June 1965. My thesis was on […] The post Project Management InstituteThe Project Leadership EXCELLENCE 42 appeared first on Tom Peters.
  • EXCELLENCE Potpourri:A Collection of (Important) Papers

    Tom Peters
    21 Oct 2014 | 9:39 am
    I. The Moral Bedrock of Management: Maximizing Human Capital Development II. TRAINING: Investment #1 III. The 34 BFOs/Blinding Flashes of the Obvious: This Is the (OBVIOUS) Stuff I Care About. This Is the (OBVIOUS) Stuff, the Absence of Which Sends Me into a … RAGE IV. Systems Have Their Place: SECOND Place V. PUTTING PEOPLE […] The post EXCELLENCE Potpourri:A Collection of (Important) Papers appeared first on Tom Peters.
 
  • add this feed to my.Alltop

    Brand New

  • Linked: Dracula, the Brand

    Armin
    31 Oct 2014 | 5:01 am
    Link Khendi Lee has analyzed the Dracula brand and come up with a minimal, sexy-dangerous look for the bloodsucker. Also, product spin-off with his own scent.
  • Noted: New Logo and Livery for Spirit Airlines

    Armin
    31 Oct 2014 | 4:53 am
    Sketchy Flying (Est. 1980) "Spirit Airlines is committed to offering the lowest total price to the places we fly, on average much lower than other airlines. Our customers start with an unbundled, stripped-down Bare Fare™ and get Frill Control™ which allows them to pay only for the options they choose &madash; like bags, seat assignments and refreshments &madash; the things other airlines bake right into their ticket prices. Spirit's total price, including options, is nearly 40% lower than other airlines on average.** We help people save money and travel more often, create new jobs…
  • Reviewed: Friday Likes 105: From MARKS, Firmalt, and Afterhours

    Armin
    31 Oct 2014 | 3:56 am
    From MARKS, Firmalt, and Afterhours An extra colorful serving of projects this week, with work from Geneva, Nuevo Leon, and London. Rendez-vous des créateurs 2014 by Marks Taking place this past September in Geneva, Rendez-vous des créateurs was an of expo for graphic designers with various specialty printers, binders, and paper wholesalers, that had an amazingly groovy identity designed by local firm MARKS. The seemingly abstract patterns — if I understand this correctly — are onomatopoeias for printing sounds. Hard to read but I do think they are there. Regardless…
  • Linked: Mascot Stand-off

    Armin
    30 Oct 2014 | 7:17 am
    Link Oklahoma State University (OSU) is suing New Mexico State University over the similarity of their mascots. OSU claims first use since 1930. Maybe the two mascots shoot each other and come up with something new?
  • Noted: New Logo for Montreal Gazette by Winkreative

    Armin
    30 Oct 2014 | 7:04 am
    It Gazucks (Est. 1778) "The Montreal Gazette, formerly titled The Gazette, is the only English-language daily newspaper published in Montreal, Quebec, Canada, with three other daily English newspapers all having shut down at different times during the second half of the 20th century." It is owned by Postmedia Network Canada Corporation. (Wikipedia) Design by: Project lead: In-house designer Gayle Grin Newspaper design "input": Garcia Media Logo: Winkreative Opinion/Notes: We can all agree that there is enough blackletter newspaper logos in the world that if one of them goes out of print the…
  • add this feed to my.Alltop

    adverbox

  • Donna Wilson Knitwear A/W 14: ‘Jumpers and Ice Cream’

    axelk
    28 Oct 2014 | 9:24 am
    For the launch of her first women’s knitwear collection Donna Wilson commissioned Oliver’s Island to produce a film. Together they came up with the idea of spinning the model , Megan Turner Jones, on a wheel. ‘Jumpers and Ice Cream’ is a family of five exquisitely soft woolly jumpers inspired by rainy Sundays, mittened bike […]Related posts:Radio DonnaThrottleman’s guerrilla actionMeir Panim Winter Collection
  • For a Cash Reward Could You Remember Your Landline Number?

    axelk
    23 Oct 2014 | 11:55 am
    Landline telephones, surely they’ll be obsolete pretty soon because no one but telemarketers—and possibly your gran—uses them any more. Relish broadband decided to find out just how irrelevant they are and took to the streets of London waving a £50 note around, offering it up to anyone who could dive into their mind and come […]Related posts:Visa – BangingStaedtler – Take noteEristoff and the Wolves in London Story
  • Air New Zealand – Gilles Peterson LON/LAX FM

    axelk
    16 Oct 2014 | 2:40 am
    Related posts:ASH New ZealandNew Zealand Vodka
  • Meet Victo the robot, powered by Samsung SSD 850 PRO

    axelk
    29 Sep 2014 | 3:29 am
    Get Will Smith on the phone quick because I, Robot has just taken one step closer to becoming reality, the next gen of SSD cards has arrived and, according to this video, it can turn into a robot, travel the world at incredible speeds and charm the pants of any woman. But maybe those last […]Related posts:Samsung Central StationSamsung – Master the Power of the Angles!Samsung Mobile
  • Hartley’s Jelly – That Friday Feeling

    axelk
    19 Sep 2014 | 2:58 am
    No related posts.
  • add this feed to my.Alltop

    Drew's Marketing Minute

  • We only care about you if it’s really about us

    Drew McLellan
    28 Oct 2014 | 4:58 am
    We recently bought an ad for a client and the ad rep suggested we make a big deal out of the fact that our client has been in business for 130 years. I politely told her that we definitely were not going to do that. Instead, we were going to talk about something their readers and our prospects might actually care about. My conversation with her is what prompted this blog post. We’ve all seen the ads or sales that are somehow tied to a businesses 25th anniversary or the “we’ve been in business for a century” sale announcements. The reality is – no one cares. While that may be a…
  • This marketing summit promises to be extreme!

    Drew McLellan
    25 Oct 2014 | 7:56 pm
    Are you looking for an edge?  Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit, 6 small business experts will reveal their secrets to get more leads, convert more sales, win more clients, and make more money without driving themselves crazy or spending their last dime. Now, you can do it too! In just 6 hours, you’ll revolutionize how you grow your business. Get the business-building tools and strategies you need to boost your results when you register now at no cost for this exciting…
  • Storytelling, storytelling, and more storytelling

    Drew McLellan
    24 Oct 2014 | 6:09 am
    Seems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more.  Unfortunately, I think most attempts fall short. Marketers clearly believe that storytelling is a critical component of their marketing efforts.  It’s one of the most talked about topics in marketing circles today. So — no argument that marketing’s version of storytelling is critical to a business’ communications success. The question is — why are so many companies doing it badly and not experiencing the…
  • Are you social sharing to your best advantage?

    Drew McLellan
    20 Oct 2014 | 6:24 am
    If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Your blog content: If you aren’t using your corporate blog to fuel your social media strategy, you are almost certainly not as effective and efficient as you could be. If you are sharing great content on social networks that doesn’t exist on your blog or content hub, you are missing out on a huge SEO opportunity. If your…
  • Plant some marketing seeds

    Drew McLellan
    12 Oct 2014 | 5:04 am
    By the time a farmer is harvesting his crop, he’s already well into the planning of his upcoming planting season. We marketing types could learn a lot from those farmers. The fourth quarter is a very busy time for most businesses for several reasons: Lots of clients are spending the remainder of their budgets Customers are motivated to wrap things up before the year’s end Many companies are working short staffed and lose a lot of productivity around Thanksgiving and throughout December because of holidays and vacations Internal planning for 2015 budgets and work plans is typically done…
 
  • add this feed to my.Alltop

    Brian Solis

  • Digital is Just a Means to Reach People…It’s How and Why You Use It That Matters

    Brian Solis
    27 Oct 2014 | 10:54 am
    Splendida Notizia! #WTF is going on in Italy? The future of business is turning a new page…that’s what. I’m excited to announce that What’s the Future of Business: Changing the way businesses create experiences is now available in Italy. To celebrate the launch, I spent some time with Luca Conti, new media strategist, Italian blogger, journalist, and author of several books on social media. In our discussion, we explored the future of business and why the time is now for leadership to rise from the middle. I wanted to share this discussion with you here… If in…
  • Only companies with impeccable customer service will survive the Zombie Apocalypse

    Guest Author
    23 Oct 2014 | 6:14 am
    Guest Post by Peter Shankman, Author of Zombie Loyalists: Using Great Service to Create Rabid Fans Imagine a world where decisions aren’t made based on anonymous reviews with no validation on sites like Yelp or TripAdvisor, but rather, through trusted sources in your own network. Imagine that world is automatic – If you want to take a vacation in Fiji, you don’t have to ask which of your friends have gone, you simply start searching for Fiji – on any network, on any of the major “social” sites, and the posts, photos, videos, and comments of your friends who’ve visited Fiji come…
  • The Future of Business Starts with Us

    Brian Solis
    20 Oct 2014 | 7:55 am
    I often share a quote by Russian novelist Leo Tolstoy, “Everyone thinks of changing the world, but no one thinks of changing himself.” And that’s where are in business. We all talk of change but very few of us start with changing the very things that will help us more effectively compete for the future. The evolving state of technology, customer behavior and expectations and our role within each is changing or it should change… What we see (perspective and vision) What we create (product) What we do (work) Why we do it (purpose) How we do it (process) Who we do it with…
  • Pivot: The Emergence of Digital Compels Businesses to Transform

    Guest Author
    13 Oct 2014 | 2:27 pm
    Guest post by Mike Edelhart, co-producer and CEO of The Pivot Conference (@pivotcon) Historic shifts in business fundamentals don’t occur smoothly; rather they happen in sudden, sharp shifts which open unexpected chasms companies must traverse or plunge. Today, the deep change in human behavior brought about by the emergence of social media marks the latest such shift, perhaps the most dramatic since the Industrial Revolution. Gone are the traditional success factors of operational efficiency and price advantage being uprooted by the conversational, consumer-centric nature of the emerging…
  • Pivot: The Total Digital Experience

    Brian Solis
    7 Oct 2014 | 12:53 pm
    The Pivot Conference in NYC in October is unique among events in that, each year, it shifts  focus to deeply reflect the needs of its community of senior business transformation executives from leading brands and organizations.  To make that happen, I serve as Pivot’s Executive Producer along with Pivot CEO, Mike Edelhart. For four years in a row, we’ve put our heads together to develop a story arc that covers the hottest, emergent trends, presented by the industry’s most engaging experts over the span of two days. They bring to life my work in digital transformation and the digital…
  • add this feed to my.Alltop

    Branding Strategy Insider

  • Using Big Data To Shape Brand Experiences

    Chris Wren
    30 Oct 2014 | 12:10 am
    What can Big Data do for a brand? It depends on how it’s used. TESCO, more than any other large-scale, global retail brand, had committed to customer research, analytics, and loyalty as its marketing and operational edge. When it comes to behavioral data and loyalty programs, TESCO was the standard-bearer, the bar-setter, and it set the bar very high. With all of this phenomenal data, why then is Britain’s largest retailer in trouble? In a recent HBR op-ed, Michael Schrage, a research fellow at MIT Sloan School’s Center for Digital Business opines, “Tesco’s decline presents…
  • Maximizing The Brand Launch

    Mark Di Somma
    29 Oct 2014 | 12:10 am
    Most brands get launch. They understand how to make a splash for a product on a day. But what do you do between splashes? How do you keep top-of-mind? And more importantly, how do you stop the inevitable awareness fade as the ripples from your big splash die away? If you’re Walt Disney, you start introducing shorts between your new features, just to keep up awareness of your most popular and lucrative characters. And you do so knowing that such a cue will reactivate interest and re-kick merchandise sales. Cross-referencing in order to cross-sell. Nothing new in that – except that here…
  • Building An Obsession Based Brand

    Mark Di Somma
    27 Oct 2014 | 12:10 am
    When you apply the concept of provenance to brands, it becomes a concept centered on systematically and competitively ‘localizing’ what you’re about rather than diversifying to try and meet the generalized needs of the wider world. So it’s about having a narrowcast brand: one focused to the point of obsession on a specific area of passion. Provenance is also about those other valuable ideas that the word in its original meaning conjures: focus; love; purity of thinking; authenticity; deep knowledge. That obsession can then be marbled through every aspect of the brand: language;…
  • Keys To Avoiding The Brand Graveyard

    Mark Di Somma
    26 Oct 2014 | 12:10 am
    It’s been said on too many occasions that actions speak louder than words. Said so often in fact, that many brands today seem to have a disregard that borders on disdain for taking the time to really think through what could make them outstandingly competitive. In today’s manic, results-driven world, fewer and fewer people, it seems, feel they have time to strategize where their company and their brand needs be heading, and how to retain their edge. It’s better instead, they believe, to just get on with the business at hand. Everything happens now. And as a result, considered is an idea…
  • Rebranding Your Price

    Mark Di Somma
    23 Oct 2014 | 12:10 am
    As technology and globalized business models continue to deliver efficiencies and new opportunities, every sector will face disruptive pricing that in effect re-costs what the market would otherwise pay. Many of those movements will naturally be downward; others will lift the entry point. Amazon has effectively reframed the cost of books; Samsung and others are resetting the cost of owning a tablet; Tesla has redefined what an electric car is and also the cost of owning one. But in response to competitor moves, so many brands make pricing changes without making changes to the brand at the…
  • add this feed to my.Alltop

    PRNewser

  • Spin the Agencies of Record

    Patrick Coffee
    31 Oct 2014 | 3:15 pm
    Brand USA stuck with Ogilvy as its AOR after a review. Brand USA is a group created by the Travel Promotion Act to help raise awareness of the US as a global tourist destination…with or without the help of Taylor Swift. (more…) New Career Opportunities Daily: The best jobs in media.
  • Biggest Stories of the Week

    Patrick Coffee
    31 Oct 2014 | 2:20 pm
    50 Shades of Grey Is Having Some Performance Issues The 20 Most “Authentic” Brands in the US (and Why) Walmart Kills Its “Fat Girl Costumes” Category Cision CEO Talks Acquisitions, Pricing and Automated Pitches PR Vet to Run Communications at Vox Media New Career Opportunities Daily: The best jobs in media.
  • What Would Bill Do? Media Coach Bill McGowan Takes on the Week’s News

    Patrick Coffee
    31 Oct 2014 | 1:59 pm
    Pic via Reuters/Telegraph It’s Friday, which means another edition of our series in which Bill McGowan — Clarity Media Group founder and coach to execs from Facebook, Airbnb and more — weighs in on the week’s most interesting and controversial stories. Cook to Perfection Apple CEO Tim Cook wins the “Pitch Perfect” of the week award.  Not only did he share his sexual orientation in a thoughtful and dignified forum (BusinessWeek essay) but he demonstrated how the tone of coming out has been transformed over the past decade. (more…) New Career Opportunities…
  • 5 Scary Things Still Lurking in PR Agencies

    Shawn Paul Wood
    31 Oct 2014 | 12:50 pm
    Something wicked this way comes…or, more accurately, it has never left. The PR agency has evolved in many ways — integration of digital, trying to understand social, open work spaces, and anything else that makes them resemble an advertising agency. Although the thousands of public relations firms across this great land of ours have been changing, there are still some surreptitious, blood-curling, creepy things rearing its ugly head in cube farms everywhere. Be they boutique-size or big-time, all agencies still offer horrific aspects of an industry that wants to kill us all in a…
  • B2B Clients to Firms: ‘Stop Marketing to Me!’

    Patrick Coffee
    31 Oct 2014 | 12:28 pm
    A recent guest post on this blog concerned the fact that B2B marketing often lacks “emotional appeal.” Emotion in B2B marketing, you ask? That’s unpossible! It’s true, though: a recent survey performed by The Economist and Peppercomm found that business audiences want something a little more “substantial” from the brands they know. And, as the graphic below shows us, there’s a serious disconnect between marketers and the people they’re trying to reach. Despite this fact, the vast majority (93 percent) of marketers plan on sending more content to…
 
  • add this feed to my.Alltop

    Duct Tape Marketing

  • Optimizing Your Tweets for Search

    Guest Post
    31 Oct 2014 | 5:32 am
    Optimizing Your Tweets for Search written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Daniel Page– Enjoy! photo credit: Flickr Twitter’s among the most powerful social networks in the world for brand awareness – which is why it’s of the utmost importance that you know how to tap into it. Twitter’s been around for several years now, and there still appears to be a distressing number of organizations who don’t quite know what to make of it. That’s…
  • How to Use Cialdini’s Principles and A/B Testing to Increase Sales and Conversions

    Guest Post
    30 Oct 2014 | 4:59 am
    How to Use Cialdini’s Principles and A/B Testing to Increase Sales and Conversions written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Anand Kansal – Enjoy! There is arguably no more important book in the world of persuasive selling than Robert Cialdini’s “Influence: The Psychology of Persuasion”. With the rise of online marketing, it was, therefore, only a matter of time before the principles of influence that Mr. Cialdini talked about began to be used by…
  • Why Content Creation Is Everyone’s Job

    John Jantsch
    27 Oct 2014 | 5:14 am
    Why Content Creation Is Everyone’s Job written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing This post is one in a series of tips designed to guide small business owners through the challenges of today’s startup environment and is sponsored by Canon MAXIFY – the printer lineup designed to help small business owners increase productivity so that they can focus on everything else that matters. For more information about the Canon MAXIFY printer lineup visit here  photo credit: theledge80 via photopin cc By now I’m guessing you’ve come to realize…
  • Weekend Favs October Twenty Five

    John Jantsch
    25 Oct 2014 | 5:27 am
    Weekend Favs October Twenty Five written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. My friend Chris Guillebeau visited Kansas City this week. Good stuff I found this week: Kapost – new feature allows you to do a complete…
  • Why You Need Social Media for Customer Support

    Guest Post
    23 Oct 2014 | 6:16 am
    Why You Need Social Media for Customer Support written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Abby Perkins– Enjoy! photo credit: shutterstock There’s more to running a successful business than having an incredible product or service. Those things may generate revenue, but to attract – and retain – loyal customers, you need to provide impeccable customer support. Companies with reputations for taking care of their customers tend to fare much better than…
  • add this feed to my.Alltop

    Dose of Digital

  • Why Collaboration is Digital’s Next Killer App

    Bill Evans
    15 Oct 2014 | 11:03 am
    In the movie Jerry Maguire, Tom Cruise’s character has a crisis of conscience. One evening during a league meeting crafts a manifesto of sorts about how sports agents, colleagues, and competitors, could all do a better job serving the best interests of their clients. In the fever pitch of finishing this document, he distributes copies to every single person at the meeting and is greeted with uproarious applauses of approval by his fellow agents. A week later Jerry had lost all but one of his clients, and his career was in ruins. Hopefully this won’t be my Jerry Maguire moment, but much…
  • “Journalism”

    Bill Evans
    23 Jun 2014 | 7:39 am
    My favorite line from the piece, got added AFTER it ran for days. “Correction: This video was actually created by marketing students at Berghs School of Communication, and is not made by Google, nor is Google Gesture a real service. We updated the story below and apologize for the error.” Link
  • 5 Key Takeaways From the FDA’s Draft Guidance On Presenting Risk/Benefit With Character Limitations

    Bill Evans
    19 Jun 2014 | 6:59 am
    The FDA recently released two documents providing draft guidance on the utilization of particular aspects of social media. The first was entitled, Internet/Social Media Platforms: Correcting Independent Third-Party Misinformation about prescription Drugs and Medical Devices. The second was entitled, Internet/Social Media Limitations – Presenting Risk And Benefit Information for Prescription Drugs and Medical Devices, which is the focus of this post. While not as clear or concise as their other previous guidance releases, there are 5 key things digital marketers need to be aware of, some of…
  • 5 Key Takeaways From the FDA’s Draft Guidance On Correcting Independent Third-Party Misinformation

    Bill Evans
    18 Jun 2014 | 9:33 am
      Yesterday the FDA released not one, but two documents providing draft guidance on the utilization of particular aspects of social media, entitled Internet/Social Media Platforms: Correcting Independent Third-Party Misinformation about prescription Drugs and Medical Devices, which is the focus of this post. The other, Internet/Social Media Limitations – Presenting Risk And Benefit Information for Prescription Drugs and Medical Devices, can be read about in another posting. In keeping with the tradition of most of these releases, these guidelines are drafts and may change over time,…
  • Who Responds To The Responders?

    Bill Evans
    11 Apr 2014 | 5:24 am
    As I thought it might, my last post about social media stirred quite a bit of discussion. As such, I thought it would be useful to perhaps dedicate another post as a means of both clarifying my position, and providing some counter-points to the various responses that have been generated around the web. To recap, my original post wasn’t meant to suggest that pharma should completely abandon social media, but rather that the interest in social engagements is over-calibrated when weighed against the potential business impact for a given brand.  There are two points that encapsulate my…
  • add this feed to my.Alltop

    Go Media™ · Creativity at Work

  • New Designer and Developer Resources – October 2014

    Bryan Garvin
    31 Oct 2014 | 6:00 am
    Another month in the books as we continue to crush it here at Go Media. This month, I had an opportunity to do quite a few things that I normally don’t do. Specifically I joined the design team on a web design project. So, this month’s resources will be more design-focused as I was asking a lot of questions and being passed a lot of cool resources from the other members of the team. This Month’s Resources Here’s what I found this month that has helped me in my daily work, both in and out of the office. TimeDoser – Pomodoro Timer in Chrome Before we get into…
  • Want to win access to free mockup templates for life? Here’s how:

    Mockup Everything
    30 Oct 2014 | 6:00 am
    Our Lifelong Pro Mockup Everything Subscription Contest is on! The end of the month means more new templates for you, our faithful Mockup Everything users. And since it’s October, I couldn’t leave you hanging without some extra sweet goodies. Goodies by way of free mockup templates for life. What could be better? The Treats: My contest will grant one winner a free life-time subscription to Mockup Everything (and thus, free mockup templates for life). Umm…how awesome is that? Whether you are a Pro or Free user of our site, you’ll want to enter this one. It’s super…
  • 2 Amazing Go Media Design Bundle Deals: 2 Weeks Only

    Go Media
    29 Oct 2014 | 6:00 am
    2 Popular Bundles are Back: 2 Weeks Only Our friends over at Design Cuts are turning one this week, so needless to say, a celebration is in order.The party doesn’t start and stop over there in London, England. Nope. The good folks at Design Cuts are spreading the love to the whole design community. Are you ready?We’re joining in the birthday celebrations and are bringing back two of our most popular bundles ever. These include the Ultimate Vector Collection and the Monster Mock Up Collection. Both of these bundles save you well over 90% on some of Go Media’s most…
  • How to Ace Your Next Creative Job Interview – What We’re Dying to Know About You

    Heather Sakai
    27 Oct 2014 | 6:50 am
    Now that we’ve covered the major do’s and don’ts of the creative interview process, let’s dive into the most nerve wrecking aspect of the interview: the tough questions headed your way. Remember, you don’t have to be nervous, you just have to be prepared! And even more than that, you have to be yourself. Here at Go Media, one of the most important aspects of the interview is getting down to the core of who you are. Since we’re a super small, and really tight-knit group, the biggest nightmare is finding a candidate who doesn’t vibe with our crew. So…
  • How to Create Custom Stickers: Keys to Success

    Stand Out Stickers
    24 Oct 2014 | 7:22 am
    Creating Custom Stickers with StandOut Stickers Today, Even Leake, Art Director at StandOut Stickers here in Cleveland, Ohio, is here to share some of his wisdom with us. After all, ya’ll have been asking for some tips about creating your own custom stickers. Since Evan and crew pump ‘em out perfectly on the daily, they know their stuff.  Take it away, Evan! - Heather, ‘Zine editor Keys to Custom Sticker Greatness When creating art for custom stickers, it is best to create artwork at a minimum 300dpi. You may use photoshop or illustrator, or a free alternative like Gimp.
 
  • add this feed to my.Alltop

    Digital Influence Mapping Project

  • Hacking the Brief: A New Service for Brands and Agencies

    John Bell
    19 Oct 2014 | 7:29 am
    Hack the Solution Watching the TechCrunch Disrupt Hackathon in London this past weekend, I was reminded about all of the live collaborative creative sessions that I have been a part of over the last several years. (BTW Infected Flight - a way to visualize and track disease spreading won.) From Facebook Publishing Garages to creative “hacks” at Ogilvy to more technical hackathons like the TechCrunch event. There are two types of compressed collaboration in these examples. One challenges a team against other teams to develop a promising solution. TechCrunch Disrupt London had 80+ teams…
  • Two ways to always be thinking about customer behavior

    John Bell
    29 Sep 2014 | 3:23 am
    As marketers, we are paid to get people to take an action, usually one that improves the financial or mission performance of an organization (sales, money-donated, customer retention, etc…). We are trying to get people to buy, buy often, support our cause, tell others how great our organization is, sell our products better if they are in the sales channel.   Driving People to Action  Direct marketers often see the problem as all about the data. Data is their truth. Test enough tactics long enough and you will have refined a profitable approach. Brand marketers too often talk…
  • New Media Favs #1: BBC World Service

    John Bell
    15 Sep 2014 | 4:33 am
    Remember when the term “new media’ referred to CD-ROMs and such. I made quite of few of those and remember the term being applied to this new form of interactive media. A few chapters later – the Internet, social media and the shrinking newspaper industry – and new media can be applied to those media companies that are transforming. I remain sensitive to the pain of news media businesses – especially those that grew up inside newspapers. Still, I am excited about new models of journalism that are coming out of all that. Following Neiman Lab helps in discovering many of these new…
  • Four Examples of Simple, Useful Content from Brands

    John Bell
    2 Sep 2014 | 4:07 am
    When it comes to exceptional video from brands, most of the marketing trades or subject matter experts cite entertaining videos.   That’s likely what makes it to the top of the “view” charts. A great resource for top video lists is Visible Measures Charts and their Blog. They sell measurement solutions to brands and agencies and they also maintain a great resource of what to watch. Still, their lists are dominated by the types of branded video meant to entertain. It’s the next generation advertisements and they can be exceptional and compelling. Melissa Parrish…
  • Native Advertising is a Force for Good

    John Bell
    18 Aug 2014 | 3:58 am
    People question the ethics of advertisers creating content and putting it alongside editorially-driven content (see AdAge article). Journalists turn their noses up at native articles produced by writers in their own media company (see this thoughtful article from David Weinberger). Talk show hosts lampoon the concept (see John Oliver's bit here). Advertisers question the efficacy of ads that aren’t hard-sell conversion machines (good Copyblogger POV). With so much head-shaking and head-scratching, how could I possibly consider native advertising a force for good? First off, not all…
  • add this feed to my.Alltop

    Brains on Fire

  • Friday Fotos | Halloween Edition

    Amy Taylor
    31 Oct 2014 | 12:03 pm
    In place of our regularly scheduled Friday Fotos, today we bring you a dash of Halloween madness and mayhem. Happy Halloween from our team to yours! John paying homage to his Starbucks roots. Sean Swanson. (Winner of our 2014 Costume Contest!) Sarah as Tina Belcher Moe as Cersei Brandy and Mary Susan as Gemma and Tara from Sons of Anarchy Robbin as Robbinana Ramsey as Ramey’s Dad (and Robbinana) Happy Halloween, y’all!   The post Friday Fotos | Halloween Edition appeared first on Brains on Fire.
  • Crisis as a Turning Point

    John Moore
    30 Oct 2014 | 6:39 am
    These days when I’m out spreading the gospel of THE PASSION CONVERSATION I tell a seldom-heard story about Whole Foods Market that helped to shape the culture of the company in its early days. I use this story to introduce the importance of knowing the “Founder’s Story” as a way to spark passion with employees and customers. This story about Whole Foods Market goes beyond the founding of the company and to the moment the company knew it had made an indelible emotional connection with employees and customers. What people do not know is before Whole Foods Market could become a…
  • Are you great to work with?

    Robbin Phillips
    29 Oct 2014 | 6:27 am
    Oh, how I love this photo of John and Geno presenting together at WOMMFest in Chicago. The other day I caught myself thanking one of our partners by saying: “We all love to work with you guys.” And it got me wondering, what makes someone great to work with, outside of your company or internally? I started making a little running list beside my desk of things I love about the folks I get to work with every day. Here’s the list I gathered while I was asking myself “what makes someone great to work with”: 1. I asked someone a question and I loved this quick response, “I…
  • Make Sense, Not Noise

    Amy Taylor
    28 Oct 2014 | 6:28 am
    Among the handful of golden rules for brands on social media, you’ll find this tidbit of wisdom: Don’t force your way into a conversation; join a conversation when the opportunity arises, it makes sense and feels natural.  Those of us in marketing have had time to hone our skills. We’re very familiar with the sound of those obvious and less-obvious doors opening amongst the daily flurry of tweets. But what about brands with a little less social experience under their belts. We’ve all seen the occasionally awkward tweet. ExampleTweeter tweets “What a…
  • We are the stories we tell.

    Robbin Phillips
    27 Oct 2014 | 6:47 am
    Alaina, on one of her many adventures! Last Thursday night I had another personal reminder of the power of story. One of our west coast clients and friend, Alaina, was in town doing some research with the team. After work, a bunch of us stepped across the street for a pitcher or two of margaritas. It was one of those days that just begged for being outside sipping on something cool. The weather in our neck of the woods is just amazing in October. I asked her, “So. What’s your story? How did you come to do the work you do?” She proceeded to tell us some of the most amazing (and funny)…
 
  • add this feed to my.Alltop

    Content Marketing Institute

  • This Week in Content Marketing: A Scary Attempt at Defining Content Marketing

    Joe Pulizzi
    1 Nov 2014 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this episode, Robert and I open Pandora’s Box of content marketing definitions and ponder if publishers can succeed with time-based metrics. We give some love to Mozilla’s new magazine and an excellent SlideShare about the reinvention of publishing for the digital age, but disagree with Snapchat’s approach on native advertising. Rants include a misleading infographic about content production costs and the Wall Street Journal describing content marketing as native advertising. We wrap up…
  • How To Turn Your Customers into Brand Fans: 3 Examples

    Michele Linn
    31 Oct 2014 | 3:00 am
    Is there anything better for you as a marketer than having your customers share their passion for your company or product? Not much. In the content marketing space, we spend a lot of time (maybe too much time) focused on brand awareness. We don’t focus enough energy on using content to turn our customers into advocates or strengthen their evangelism for our brands. Having your customers become cheerleaders for your brand is the mecca of marketing: Your customers not only sell for you, but they communicate in a way far more powerful than any content your brand can create. As Julie…
  • The Pivot: From Documentary Filmmaker to Brand Storyteller

    Pamela Muldoon
    30 Oct 2014 | 10:00 am
    As content marketers, we are challenged with developing a great story for our brands or clients. But what truly makes a great or compelling story? In this conversation, Todd Wheatland sat down with Barry Poltermann, President of About Face Media. Barry and his team use their background of documentary-style filmmaking to create interesting and unique visual stories for brands all over the world. Employee stories like this challenge documentary from 3M and customer stories like Stefano’s for Tesla Motors show how About Face Media brings the authentic emotion of a documentary-style film to…
  • 11 Killer Tips to Leverage SlideShare’s Power in Your Visual Content Marketing

    Neil Patel
    30 Oct 2014 | 3:00 am
    SlideShare is the “quiet giant of content marketing,” according to Forbes contributor Steve Olenski. But with the kind of attention it’s getting, one can hardly call it quiet anymore. Giant? Yes. Before I divulge its secrets, let me tell you how giant SlideShare is according to CMO.com and SlideShare.com. It has more traffic from business owners than any other major social media platform. As the world’s 121th most visited site, SlideShare has: 3 billion presentation views per month averaged over a seven-year history 15 million-plus presentation uploads 400,000-plus new presentations…
  • Analyzing Human Data: Take a Dive to Find Out What Your Customers Really Feel

    Erin Rodat-Savla
    29 Oct 2014 | 3:00 am
    With social listening tools now commonplace, plenty of companies keep track of what people say about them online. What they find, however, is there’s a big gap between tallying brand mentions and deeply understanding what customers (or potential customers) really think and feel. Most social listening tools can’t make sense of subtlety: They can’t make out complex human interactions, such as expressions of irony or playfulness. They still struggle to interpret still and moving pictures. They can’t keep up with fast-changing abbreviations and memes. Technologists are working to improve…
  • add this feed to my.Alltop

    Adrants

  • This Dewar's 'Live True' Profile With Zio Ziegler Is Excruciatingly Painful to Watch

    31 Oct 2014 | 11:01 am
    If you're a marketer and you're going to do a thing where you highlight an artist or a musician or an actor in a way that supposed to come off as natural and un-staged then for God's sake, don't make it look painfully unnatural and completely staged like this work Dewar's did with San Francisco mural artist Zio Ziegler for it's Live True campaign. So Zio walks into a bar. Which is empty. The bartender says, "Dewar's" and Ziegler replies, sure, like it's the only thing in the world anyone drinks. Ziegler proceeds to uneasily pontificate about what it's like to be an artist -- you know, the…
  • Samsung Scares the Crap Out of Shoppers With 'Zombie Switch' Stunt

    31 Oct 2014 | 10:35 am
    You have to wonder about this one. If you're TV shopping and suddenly tour TV salesperson turns into a freakish looking zombie and scares the shit out of you, how likely are you going to be in a mood to buy a TV? But, who really cares. This one's not about selling. It's about shocking, getting YouTube views and getting press coverage. Oh and it's Halloween so it's timely. Give it a watch. And the next time you go TV shopping, you might not want to turn your back on your salesperson. On and it's for Samsung and it was created by Cheil UK.
  • Agency Mocks Real-Time Marketing With Hilarious 'Reactvertising' Video

    31 Oct 2014 | 10:17 am
    From the crazy folks at Toronto-based john st. -- the ones who brought us Catvertising and Exfeariential -- comes Reactvertising, a whole new kind of real-time marketing. The video is a hilarious send up of the industry's obsession with real-time marketing. "It's not about being funny or smart. It's about being fast."
  • Dos Equis Does Interactive 'Eyes Wide Shut' With Most Interesting Man

    30 Oct 2014 | 9:17 am
    This might be what the trailer for the 1999 Tom Cruise film Eyes Wide Shut might have looked like if it were made today...as a beer commercial...with another man as equally important as Tom Cruise, Dos Equis' Most Interesting Man in the World. The beer brand and The Most Interesting Man in the World have launched the Most Interesting Man's Interactive Masquerade. Havas Worldwide NY, Dos Equis' creative agency of record, Interlude and M ss ng P eces have partnered on the experience, using Interlude's video technology on the interactive video which allows consumers to choose their own adventure…
  • 5 Campaign Tips Inspired by the 2014 World Cup

    30 Oct 2014 | 7:35 am
    This year's World Cup was, perhaps, the biggest, most exciting, most watched World Cup ever. At least here in the United States where we are still coming to the realization that real football involves a round, usually white ball that players move by kicking it with their foot. And, of course, marketers were all over the scene. Here's a look at what several marketers did to boost their brands during the World Cup with tips you can apply to your marketing programs any time of the year. Download this white paper from Spredfast now and see what Fox, McDonald's, adidas and other did to score…
  • add this feed to my.Alltop

    Firepole Marketing Blog

  • Visual Customer Service in the Social Media Age [Infographic]

    Guest Author
    31 Oct 2014 | 5:15 am
    If you needed to quickly learn how to fix a leaky faucet, would you reach for an in-depth instruction manual, or find a short tutorial video on YouTube? If you’re inclined toward the latter, then you’re in good company. The US Department of Labor found that 65% of information people remember is information learned through a hybrid of oral and visual presentation, and most speculation suggests that our knowledge retention processes are becoming more visually-based. So, for services reps, promoters, and content marketers, the next step in your online branding campaign may be to open…
  • Facebook Doesn’t Want Your ClickBait Any More – What Should You Be Doing Instead?

    Guest Author
    30 Oct 2014 | 5:15 am
    We all want organic reach on Facebook. Let’s face it: the dream is for our posts to spread like wildfire and appear to our target audience in news feeds across the world. Sounds great, right? But as with most things online, there’s both a right – and a wrong – way to get there. On 25th August 2014 Facebook released a new blog post detailing some improvements they plan to make to the news feed. The main point of this update is to stop the click baiting, which I’m sure all of us have been a victim to. This update will likely affect many brands and marketers who…
  • CEI 087: Unstoppable Business Referrals with Steve Gordon

    Steph Colbourn
    29 Oct 2014 | 5:15 am
    Many of us dream of doing outstanding work so that our clients will tell their friends about us, and we’ll all be overwhelmed with word of mouth referrals. Sounds amazing, right? But what if you could develop a plan for getting referrals like that all the time, without leaving it to chance? Meet Steve Gordon, our guest on today’s podcast. Steve is the author of the new book Unstoppable Referrals, and – as you can guess – it’s all about how to develop a steady stream of referals to your business, without feeling scammy. Plus, we’re including access to an…
  • 6 LinkedIn Publishing Tips You Can Use Today to Reach Thousands of LinkedIn Users

    Guest Author
    28 Oct 2014 | 5:15 am
    For years, established businesses and popular bloggers have had an advantage over everyone else: they already had a large audience to share their content and influential connections to collaborate with. Marketing with content was hard work and it took time to gain traction. It is still is hard work, even though there are now more channels to promote your content than ever before. But what if you could quickly gain visibility based on the quality of your message,rather than your pre-existing audience? What if you could reach other like-minded business people and career-oriented individuals who…
  • How to Launch Your Product: Lessons from the Music Industry

    Guest Author
    27 Oct 2014 | 5:15 am
    “Always be launching.” While this statement is not 100% true, running a business can certainly feel that way. Even if we’re trying to stay innovative in our field, the reality is that too often we fall into cookie cutter ideas of how to launch. Although they are effective, the three video opt-in funnels and webinars are simply not the only options out there. Prior to become a launch strategist for online entrepreneurs, I was an independent musician releasing albums, getting butts in seats and learning all I could about launching to an engaged community of listeners.
 
  • add this feed to my.Alltop

    Churbuck.com

  • I’m back

    David Churbuck
    28 Oct 2014 | 5:13 am
    Apologies to loyal readers for the monster crash that took down this blog for the last month. It happened shortly after I accepted the automatic upgrade to WordPress 4.0 (which had nothing to do with it evidently). One day the site was throwing off a “suspension” notice courtesy of my ISP — Meganet Communications in Fall River, the former Cape.com — and when I called Derek at Meganet operations he said the blog was throwing off a gazillion errors to the point where it was dragging down the performance of every other customer site on the shared server, including my…
  • Paul Noonan has passed away

    David Churbuck
    21 Sep 2014 | 7:15 am
    My dear friend Paul Noonan passed away at home in Cotuit yesterday, Sept. 20. As the arrangements for his memorial come together I’ll share them here, along with my memories of the man. My condolences to his brother and sisters and his many friends. Like most people I googled his name and found this fitting tribute to Paul in a cruising guide to the New England Coast. This was doubtlessly back in early 90s when he was driving the red jeep with the “Friends Don’t Let Friends Vote Republican” bumper sticker, clam rakes hanging out the sides because he was off to…
  • Silicon Valley & Parachute Journalism | Om Malik

    David Churbuck
    7 Sep 2014 | 6:13 am
    When working for Forbes, I pointed out the dichotomy to my then boss, David Churbuck and he quipped: “Classic Parachute Journalism.” According to Wikipedia, “Parachute journalism is the practice of thrusting journalists into an area to report on a story in which the reporter has little knowledge or experience.” This is a term that has typically been used in context of reporters sent to foreign lands to cover hot stories. via Silicon Valley & Parachute Journalism | Om Malik.
  • Go Ride Boat

    David Churbuck
    22 Aug 2014 | 1:11 pm
    Just a lazy cruise around Grand Island in the gloaming of an August evening and what do we see but this vision out of The Great Gatsby, the magnificently restored 104-f00t Trumpy Fantail, Freedom of Newport, RI (naturally). I gave her all the channel she wanted.  
  • The Kettleers of 2014

    David Churbuck
    12 Aug 2014 | 11:14 am
    Cotuit’s baseball season came to an end last night as Falmouth took the second of the three-game Western Division championship with a blow-out 17 hit, 10 to 2 victory at Lowell Park. I missed the game but as I drove into the village around 7:45 pm I passed the remnants of it and saw  a Kettleer walking down Lowell Avenue onto Main Street in his untucked uniform, his host family surrounding him, escorting him home f or the evening after a season of highs and lows, two bats sticking up in the air from his backpack on his shoulders, the wooden bats the Cape league is known for. I…
  • add this feed to my.Alltop

    Ryan Stephens Marketing

  • 50 Timeless Philosophical Takeaways from Ryan Holiday’s The Obstacle is the Way

    Ryan Stephens
    30 Oct 2014 | 2:23 pm
    The impediment to action advances action. What stands in the way becomes the way. – Marcus Aurelius I read Ryan’s book, “The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph,” during a relatively tough period in my life. I’d been working 60-80 hour work weeks and felt like I was missing out on my life. I was always irritable and I could barely find the time, or energy, to hang out with my new wife (in our first year of marriage no less). Not to mention, I had virtually zero time for all the other hobbies I’m passionate about, things like…
  • 10 of My Favorite Blog Posts, News Articles and Videos from Septemeber 2014

    Ryan Stephens
    30 Sep 2014 | 9:26 am
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts (of the 100’s I read) during the month of September 2014. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how…
  • 11 of My Favorite Blog Posts and News Articles from August 2014

    Ryan Stephens
    31 Aug 2014 | 7:49 pm
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts (of the 100’s I read) during the month of August 2014. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how…
  • How Asking for Help Can Transform Your Life

    Ryan Stephens
    14 Aug 2014 | 5:37 am
    Most of us are terrible at asking for help. We don’t want to seem weak, needy or incompetent. The problem is that our reluctance to ask for help can often turn a trivial problem into a hot mess. As an especially proud and stubborn person, I’m often guilty of spending countless hours troubleshooting a problem that someone else in my network could easily help me solve. Worse yet, I regularly complain about an issue instead of proactively taking steps to solve it. Maybe that’s why I was particularly intrigued when a member of my mastermind group, Carolynn Ananian, recently…
  • 8 of My Favorite Blog Posts and News Articles from July 2014

    Ryan Stephens
    31 Jul 2014 | 10:20 am
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts (of the 100’s I read) during the month of July 2014. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how you…
  • add this feed to my.Alltop

    brandflakesforbreakfast

  • candy is a helluva drug

    Stephen Palinkas
    31 Oct 2014 | 5:30 am
    Happy Halloween from Crest! In similar fashion to last year’s spot, Crest rolled out a new ad featuring kids and candy. The combination is risky, but the results are dynamite.
  • unique new Coke

    Stephen Palinkas
    31 Oct 2014 | 5:15 am
    How now brown cow. Okay ready... In latest news, Diet Coke rolled out its new line of unique packaging. Using revolutionary technology to print millions of unique designs, the bottles were distributed world wide in an effort to make consumers feel extraordinary. Not sure if drinking from a uniquely designed package increases your extraordinary factor, but the designs are pretty neat. You stay classy extraordinary Diet Coke drinkers.
  • behaving yourself for dummies

    Stephen Palinkas
    31 Oct 2014 | 5:00 am
    Not sure how to behave in real life situations? Let IKEA help with these new funny illustrated instructions. All you train riders pay attention!
  • your halloween party peeps

    Cory
    30 Oct 2014 | 5:22 am
    Are you one of the people that love candy corn, fruit cake and stale marshmallow peeps? It's time that you no longer live with the fear of ridicule from your friends and family. Release the feeling of being repressed by the social norms of society because of your love of disgusting holiday confections. Peeps has given you the opportunity to share your love for the sugar covered marshmallows early this year with some spooooooky ads that they are sharing on their social channels that cast the Easter focused treat in a new light.
  • lysol cleans up goole's ebola

    Cory
    30 Oct 2014 | 5:21 am
    Oh, Lysol... I get it. You just want to help people know that your product can clean and disinfect all the surfaces. It does a great job. But buying ads on Google search results for Ebola wasn't the best call. It's great that you realized this and took the ads down so people would see the top results from the CDC and WHO without an ad pushing the results down, but how about next time you go have a nice cup of tea before buying an ad related to a deadly viral infection and ask yourself, "is this a good idea?"
 
  • add this feed to my.Alltop

    Being Peter Kim

  • I am not Uber.

    Peter Kim
    29 Oct 2014 | 7:59 am
    The internet can be difficult to figure out sometimes. The post I am not Uber. appeared first on Being: Peter Kim.
  • The “Big Six” digital marketing trends

    Peter Kim
    29 Sep 2014 | 6:00 am
    That there are six key digital marketing trends that all brands must master in today's operating environment. The post The “Big Six” digital marketing trends appeared first on Being: Peter Kim.
  • The answer is no.

    Peter Kim
    11 Sep 2014 | 6:39 pm
    Last year, I wrote a post asking "Can brands be human?" A year later, I'm certain the answer is "no." The post The answer is no. appeared first on Being: Peter Kim.
  • Six years, $60 million, and all I got was this stupid hoodie.

    Peter Kim
    19 Aug 2014 | 7:00 am
    Voting for SXSW 2015 sessions has started. If I get the chance to speak next year in Austin, I’d like to tell you about the last six years of my working life. Between 2008 – 2014, I committed my time, energy, and intellect to build a startup company as the first employee into a multi-million dollar, multi-national social […] The post Six years, $60 million, and all I got was this stupid hoodie. appeared first on Being: Peter Kim.
  • After a month in Seoul

    Peter Kim
    12 Aug 2014 | 6:45 am
    It’s been a month since I left Austin and started as chief digital officer at Cheil Worldwide. I’ve been almost entirely focused on work and in many ways, “the work is the work.” Strategy formulation, change management, and matrix operations are fairly straightforward. Of course not everything is the same and after a business trip […] The post After a month in Seoul appeared first on Being: Peter Kim.
  • add this feed to my.Alltop

    TrishaLyn.com

  • Happy Halloween, Foolish Mortals!

    Trisha Lyn Fawver
    31 Oct 2014 | 11:50 am
      My favorite holiday is here, and it’s raining.  It’s rained for the past few Halloweens.  I have have to abandon my “bad candy for teens without costumes” plan if they’re brave enough to still go out in the rain tonight.  Well, short & to the point, from me to you, Happy Halloween! Get your own Hitchhiking Ghosts PNG Files from MerryweathersCottage on Etsy!   Happy Halloween, Foolish Mortals! appeared first on TrishaLyn.com.
  • Wordless Wednesday: Halloweens Past

    Trisha Lyn Fawver
    29 Oct 2014 | 9:45 am
     Halloweens Past       Wordless Wednesday: Halloweens Past appeared first on TrishaLyn.com.
  • 31 Things to do at home on Halloween night

    Trisha Lyn Fawver
    28 Oct 2014 | 10:31 am
    For one of the first Halloweens in a long time, I’ll be staying home and not really doing much with my friends.  You’d think, with Halloween being on a Friday, that this is the perfect year for shenanigans.  Well, not so much since some of my friends work late Friday nights, some work early Saturday mornings, and otherwise timing just got away from us.  Boo!  So, this Halloween I won’t be in costume (maybe some accessories) but I’ll just be hanging out at Fawver Home Base.  Here’s 31 things I plan on doing, could be doing but might not, could be doing but…
  • One Month Out: Cat Attack Update

    Trisha Lyn Fawver
    27 Oct 2014 | 9:45 am
    Its been a little over a month since I was attacked by my cat Lunchbox. Overall, things are healing nicely. Obviously the gashes on my face are still pretty visible. I don’t feel like they’re so visible that casual passers-by at stores can see and stare, but a clerk helping me and looking at my face could clearly see. 1 month healed wound I can’t feel any scabs on my scalp anymore, which makes brushing my hair normal again and I can likely continue getting my hair colored when its time for a touch up.  So that’s a definite benefit.  I’m still using Cetaphil to…
  • Wordless Wednesday: Spooky Decor

    Trisha Lyn Fawver
    22 Oct 2014 | 9:45 am
    Spooky Decor         Wordless Wednesday: Spooky Decor appeared first on TrishaLyn.com.
 
  • add this feed to my.Alltop

    AdWeek: AdFreak

  • Chobani Dresses Dogs Up in Costumes in Adorable Ad for Halloween

    31 Oct 2014 | 6:26 pm
    Petco had a whole Halloween contest around dressing up pets this month, but you don't have to be a pet brand to get in on that action. Droga5 did this cute ad for Chobani, featuring pooches in their Halloween costumes—while enjoying the treat that is Chobani yogurt. Check out the video below. Happy Halloween!
  • Asics Salutes 500 NYC Marathon Runners by 3-D Printing Statues of Them

    31 Oct 2014 | 11:24 am
    Asics and ad agency Vitro always do something special around the New York City Marathon, whether it's having people race against a virtual Ryan Hall in the subways or daring you to remain upright on the treadmill from hell. But this year, they've outdone themselves with an awesome campaign that's both physically and virtually magical. The running shoe brand always honors runners, and this year it's doing so in classic style—by making little statues of them. It asked everyone who entered the marathon to send in 2-D front and side head shots. Then it hired a team of…
  • The Best Video Ever About the Sheeplike Insanity of Real-Time Marketing

    31 Oct 2014 | 10:10 am
    Ever feel like real-time marketing is all about being first, and not about being good? You're not alone. John St., the Toronto agency that regularly produces scathing parody videos about the ad business, just released the hilarious video below about the breakneck pace of marketing today—and how every brand feels the need to react to real-time events within minutes. As it did with Catvertising™, John St. is now pretending to be running a whole new dedicated unit called Reactvertising™, where it goes to absurd lengths to make sure its clients are clued into current events…
  • This Outfit Designed to Help Change Clothes in Public Is at 2,000% of Its Kickstarter Goal

    31 Oct 2014 | 9:10 am
    With a tagline like "Change clothes in public without ever getting naked," The Undress has a pretty clear sales proposition, and people are lining up in droves to hand the apparel startup their money. The "mobile changing room" had a Kickstarter goal of $22,000, but when the campaign ends tomorrow, the final tally will be closer to half a million dollars. The problem The Undress is designed to solve—working out and attempting to change into normal clothes without treating your car or gas station restroom as a fitting room. The solution—a dress that you wear…
  • What Makes a Great Creative Director? Here's How 10 of Them Answered That Question

    31 Oct 2014 | 9:08 am
    Ask what makes a great creative creative director, and you'll probably get as many different answers as there are creative directors. The 3% Conference recently went around asking a bunch of cds about their role, and compiled answers from 10 of them in the video below. Hopefully it's useful. The video was produced by the Pitch Agency in Los Angeles, and promotes the 3% Conference CD Bootcamp on Nov. 4. CREDITS Directors: Rob Schwartz, Pitch CCO Xanthe Wells Producer: Esther Gonzalez Editor: Nathan Connella Production Company: Bicep
  • add this feed to my.Alltop

    Marketing Pilgrim - Internet News and Opinion

  • Friday Round-Up: Halloween Edition

    Cynthia Boris
    31 Oct 2014 | 1:43 pm
    It’s not only the end of the week, it’s also the end of the month and Halloween, to boot. So, let’s do a quick rundown of the stories you should read over the weekend and then we can all head out and enjoy the night. Tell a Photo Story on Facebook Facebook made a small improvement to photo posts that could be useful for the creative marketer. When you upload multiple photos to a post using the mobile app, you can now choose the order in which the photos appear. Each photo can have its own caption, so you can actually tell a story from top to bottom. Use it to show…
  • Facebook drives more referral traffic, but who is number two?

    Cynthia Boris
    31 Oct 2014 | 12:57 pm
    Halloween might be filled with surprises but this isn’t one of them: Facebook sends more referral traffic to websites than any other social media network. This past June, almost a quarter of all referral traffic came from Facebook and the site sent 4x more traffic than the closest competitor. That’s where the story gets interesting. The 3rd Quarter 2014 edition of the Shareaholic Social Media Traffic Report compares the referral traffic from 8 major social media networks. The data comes from a wide variety of sites including blogs, commerce sites, different sizes, different…
  • Majority of viewers would rather watch ads than pay to stream TV

    Cynthia Boris
    30 Oct 2014 | 2:34 pm
    When the DVR came along, advertisers worried about the impact it would have on the industry. If we give people the ability to skip the commercials, people are going to skip the commercials, right? Advertisers won’t keep buying time if no one is watching and without the ad revenue, TV networks couldn’t afford to pay for the TV shows they run and soon the entire system has collapsed and there’s nothing left but Pay TV and PBS. Now here comes streaming and connected TVs and it’s a whole different story.  Crackle and Frank N. Magid Associates, just turned that story into…
  • 39 percent of Tweeters called Twitter their new holiday shopping list

    Cynthia Boris
    30 Oct 2014 | 1:16 pm
    If you’re a Scrooge about Christmas, stay away from Twitter because people who Tweet are the happiest (and spend-thriftiest) of holiday shoppers. Back in August, DB5 surveyed 2,100 shoppers on behalf of Twitter and more than half were regular Twitter users. Taking into consideration the fact that Twitter published the results. . . .the outcome was quite interesting. 34% of those surveyed said they had already begun thinking about holiday shopping. A huge 81% of the Twitter regulars said they love holiday shopping. (To which the surveyor replied, ‘if you love it so much you should…
  • 18,822 likes and comments per branded post; that’s Instagram

    Cynthia Boris
    29 Oct 2014 | 2:54 pm
    Instagram is that one social media network companies know about, want to use but can’t figure out how to crack the code. Instagram is like the love child of Pinterest and Tumblr. It’s image driven. Its users are young and creative and it’s primarily a mobile network though there are ways to work with it online. Instagram users are highly engaged and loyal but you have to do your part with images and messaging that’s worth their time. You could say that about any social network but I think it’s even more true of Instagram. The rewards for getting it right are…
  • add this feed to my.Alltop

    Marketing Interactions

  • The B2B Funnel is More Like a Pinball Machine

    ArdathAlbee
    24 Oct 2014 | 4:09 pm
    I was watching the video for the second roundtable video that I participated in at Content Marketing World and Nick Panayi from CSC said, "the funnel is more like a pinball machine, with leads bouncing everywhere" - I'm not sure that's verbatim, so go watch it. Anyway it got me to thinking about one of the big concepts in my next book that I call The Continuum Experience. It's actually a continuation or extension of the concept of natural nurturing that I presented in my first book a few years back. Essentially the gist is that the funnel has constraints as a process…
  • Design B2B Marketing Content in Pursuit of Inquiry

    ArdathAlbee
    21 Oct 2014 | 4:34 pm
    In writing my new book, Digital Relevance, I spent a lot of time thinking about how a digital approach changes a lot of things, including the opportunity we have to become more relevant to our audiences. An obvious line of thought, given the title of the book, right? But here's the thing. Most marketers have gotten so tied around the axle about wanting their content to perform from an audience perspective that they've not given much thought to how it can perform as an inquiry to improve that very relevance and engagement that they're after. The big question to answer is - What…
  • How Did Buyers Get Here?

    ArdathAlbee
    3 Sep 2014 | 9:28 am
    I interview a lot of people during buyer persona projects. This includes representatives from product development, customer service, sales teams, marketing professionals of various flavors, and, of course, customers and prospects. The thing that continues to astound me during internal interviews is the lack of knowledge about how buyers get here. In other words, how buyers become customers. Each of these roles knows their piece of the puzzle, but more often than not, I don’t see a big picture view based on connecting the pieces from start to finish, including the bumps along the way. For…
  • B2B Marketing Content Must Address "Soft" Factors

    ArdathAlbee
    24 Aug 2014 | 12:40 pm
    For some reason, in B2B content marketing, we seem to forget about the "whole" buyer. More and more marketers are embracing buyer personas and the idea of becoming customer centric, but we often only focus on the business side of the buyer, as if they walk into the office and leave the rest of themselves outside. In the personas I help my clients create, a lot of research goes into what I call "orientation." Orientation is an attempt to identify commonalities across the personalities of people who tend to hold the roles that our marketing and sales programs pursue. These…
  • Are Salespeople Screwing Up B2B Marketing Performance?

    ArdathAlbee
    22 Jun 2014 | 1:17 pm
    I sat pondering another in a burst of self-serving emails sent last week by salespeople who obviously lack any discipline in prospect research or the energy needed to attempt meaningful personalization. As one of the emails was from a company I'd thought "got it," it occurred to me that the salesperson just screwed up my perception of the company they work for. This made me wonder how much salespeople may be screwing up marketing performance now that more marketers are being tasked with proving contribution to revenues and business objectives, not simply lead generation. Before…
 
  • add this feed to my.Alltop

    A Source Of Inspiration

  • GIF is the new black for Netflix France

    Armando Alves
    30 Oct 2014 | 9:12 am
    After posting about GIFerator, here’s another campaign pushing this old format into new places. For Netflix France, Ogilvy created a digital outdoor campaign made entirely with GIFs, showcasing their most popular series and adapting the message to the medium. Pushing even further, some of the outdoors featured GIFs responding to current news or even weather conditions, a sign that real time marketing is going beyond social media.
  • We’re not in your phone anymore: Meet Dorothy

    Armando Alves
    26 Oct 2014 | 5:41 pm
    The yellow brick road to the Internet Of Things is becoming a lot more fun, as we leave the realm of technology novelty and start to create experiences based on human metaphors. Such is the case of Dorothy, a physical trigger making your phone smarter. By clicking your heels, you can get an Uber ride, make a dummy phone call or text your location to friends.  The device, created by iStrategyLabs, is powered by  LightBlue Bean, an Arduino micro-controller with a built in Bluetooth chip, accelerometer, and coin cell battery and pairs with an iOS app.
  • Is YouTube the next TV?

    Armando Alves
    8 Sep 2014 | 6:49 am
    YouTube:Lab at Ars Electronica places a recurring  question: is YouTube the next TV? From someone who uses Chromecast and Apple Tv often, i wonder what happens if these behaviors go mainstream. TV is ripe for disprution, but advertisers are yet to shift their budgets accordingly (though some contrarian thinking is required). Marketo’s research from July shows how a majority of consumers would happily cancel their cable subscriptions for a more robust offer of online video content (Netflix ahead of the curve here) with several behavior challenges ahead, the main one regarding how…
  • Trash-talking GIFs

    Armando Alves
    8 Sep 2014 | 6:19 am
    The NFL season is back and so is EA Sports Madden 15, and this time they’re not playing nice. It’s trash-talk time with Giferator, an animated GIF generator where you celebrate great plays or just have a little fun humiliating your opponents. From video game footage, Ea Sports, Google and agency Grow Interactive, created a live stream of memes, showing that even a 27 year old tech can grab the attention of today’s Madden NFL players. You can create your own by choosing an NFL team, then a specific play, then a background for your GIF, and finally a message. Now, when can…
  • Destiny: Planet View

    Armando Alves
    2 Sep 2014 | 4:01 pm
    One of the most expected game titles launches next week: Destiny, is a next generation first person shooter developed by Bungie. And to add even more suspense to the title, a new cinematic experience launched to day, created by 72 and Sunny. Street View is one of the most notorious Google technologies being used, repurposed for Planet View, as we have a first person exploration of the planets featured in the game. Narration, gameplay videos and tooltips introduce the (future) player to Destiny’s environment and probable enemies. Be sure to turn up the volume.  
  • add this feed to my.Alltop

    AttentionMax

  • Future-Proofing Your Digital Existence

    Max Kalehoff
    31 Oct 2014 | 1:41 pm
    “I’m back,” announced David Churbuck in the headline of his latest blog entry. He just recovered from a blogging hiatus and software meltdown that took his site down for a month. I’m glad to have him back because he’s a good writer and I enjoy his rants on technology, religion and New England life. His absence is a perfect demonstration of how a blog (or any sort of digital app) will erode if you walk away — whether a short hiatus, a long one or an indefinite one. That’s because of the ongoing technical administration required for hosting,…
  • 14 Of The Worst Resume Mistakes Ever

    Max Kalehoff
    26 Oct 2014 | 7:36 am
    Our marketing team is hiring actively for a variety of roles. While I receive recruiting support from our HR/recruiting team, and other members of the marketing team, I try to keep close to all stages of the talent recruiting funnel. (A key responsibility of leading a brand is understanding the talent your brand attracts.) This post is about the “top” of the recruiting funnel — the resume submission stage. And I’ll cut to the chase: I’m shocked by how many educated, experienced and outgoing candidates fail on resume fundamentals. If you are a…
  • World’s Best Hot Sauce Recipe

    Max Kalehoff
    25 Oct 2014 | 8:07 am
    I love chile peppers. I have eight varieties growing in my garden. I cook with them and eat them straight. I also love hot sauces. We keep about eight different kinds on a tray on our dining table, like Sriracha, Cholulu, Thai chile, Frank’s and so on. So you can understand I enjoy concocting hot sauces as well. I have a few good recipes, though I invented one which is undeniably everyone’s favorite. We’ll call it Max’s Hot Sauce. The response is always the same: “Complex flavors. Balanced. Strong heat yet not overpowering. Delicious. Can I have the…
  • It’s A Boy! Meet Marlon Kalehoff!

    Max Kalehoff
    21 Sep 2014 | 8:17 am
    Our nerves were shot. Laura had “laughing contractions” during dinner on Thursday, seven days past due date. We drove to Mt. Sinai Roosevelt Hospital, and our new baby boy came out a couple hours later. No drugs, all natural, just some labor hypnosis podcasts. Enter Marlon Norbury Kalehoff, born 12:12am on September 19, 2014, weighing 7.7 pounds. Laura and I thought the name Marlon was cool. We decided to honor his great grandfather Norbury with the middle name. He has a huge appetite, and is sleeping through the night (so far, knock on wood). His brother and sister think…
  • Kayak Fishing

    Max Kalehoff
    6 Sep 2014 | 4:26 pm
    Since I was a toddler, I’ve fished Long Island Sound waters most seasons from an outboard runabout. Common catches include bluefish, striped bass, flounder, fluke and (undesirable) sea robins. I always wanted to try reeling in bluefish and stripers from a sea kayak with light tackle. It seemed like a more immersive and vulnerable thrilling method of fishing. You can drift naturally right at the surface, and maneuver easily in shallow and rocky shorelines. I also liked the idea of quickly strapping a light, seaworthy vessel to the top of my car at a moment’s notice, and launch…
 
  • add this feed to my.Alltop

    Rescue Marketing

  • Has your client list heard from you lately?

    Mark Riffey
    20 Oct 2014 | 3:23 am
    As we head into retail’s peak shopping season, the big question is “Will my clientele buy…again?” Have you had any contact with them since last November or December? The people spending money are in your client list, right? Client list? If they aren’t on your client list (or you don’t have one), how would you tell them important news when they aren’t on your site or in your store? Without an accurate list, the only way to attempt to reach them is by spending a ton of money on advertising that isn’t guaranteed to reach your existing clients.
  • Selling to everyone

    Mark Riffey
    13 Oct 2014 | 3:37 am
    Selling isn’t about the shine; it’s about what happens when the shine has worn off. Will your (or your clients’) management will think positively of you a year from now because of an investment you championed? They’d better. Sales calls: How they react What’s your reaction when a salesperson calls? Are there any salespeople who stand out from the crowd that you don’t want to talk to? If you’re a salesperson and you don’t get sales calls, ask around your company about the nature of the sales calls your management receives. You could learn a lot…
  • Does your business reality match theirs?

    Mark Riffey
    6 Oct 2014 | 4:28 am
    If you happen to pay attention to any of the business turnaround reality shows on TV (I see them on rare occasions), you’ll know that the pattern is the same for most of them – regardless of the type of business. Typically, there are some quality and cleanliness problems, a management issue or two (or five),  a lack of performance that’s often attributable to training and consistent systems and processes, and last but not least, a lack of attention to the numbers. In some rare cases, the businesses seem to be more of a hobby or an escape than an actual business – a…
  • Constraint and risk avoidance

    Mark Riffey
    24 Sep 2014 | 2:39 am
    How do you manage constraints and risks? The two significantly impact your company’s ability to stay alive, much less grow. Constraints appear in many different forms: people, equipment, capital, cash flow and mental bandwidth are just a few. “Being constrained by hardware actually makes it impossible to do the things that you want to do as a business.” – Amazon.com CTO Werner Vogels. Computer server hardware and manufacturing gear like a CNC machine or 3-D printer speeds are constraints that could prevent you from keeping up with demand, much less expanding how much…
  • Big Data, Small Business

    Mark Riffey
    22 Sep 2014 | 2:09 am
    Last week, we talked about questions. Questions tend to produce answers and more questions, which can result in a pile of stuff that overwhelms a small business. As a business and client base scales, these questions produce data that you can use for guidance, decision making and to ask even better questions. Again, this can result in a pile of stuff (data, in this case) that overwhelms a small business. A common reaction to this phenomena is to ignore the data, or to be so overwhelmed by its volume that you can’t discern anything from it. Entrepreneurs tend to want to do it all and if…
  • add this feed to my.Alltop

    Adverblog

  • Brands Into Halloween – KFC Australia

    Mark
    30 Oct 2014 | 9:29 pm
    I’m sure there are many brands that get into the Halloween fun. Here is one example from KFC in Australia. I’d imagine it would be pretty hard to get ideas like this through the brand police. Good to see KFC having fun and getting in the spirit. Have you seen any others?? Credits: Ogilvy Sydney Creatives: Scott Mortimer Wellison D’Assuncao Suit: Brad Ure
  • 2,328 dancers,1 drone & OK GO on honda unicycles won’t let you down

    Bridget
    28 Oct 2014 | 10:15 pm
    This latest video clip from OK GO won’t let you down.  Apart from the beautiful visual effects the organisation behind this continuous one-shot 5 minute video clip is impressive.  You can get more detail about the production on The Japan Times.  I would have loved to see the PPM!   “The Busby Berkeley-scale dance routine was planned out by Japanese choreographer Air:man and the geek factor is satisfied by the band’s perverse use of Honda Uni-Cub mobility devices and a commercial flying drone for the filming.” – Japan Times
  • Samsung Cover Shoot – Be the Photographer

    Mark
    25 Oct 2014 | 8:44 pm
    Ever fancied yourself as a fashion photographer? Well now’s your chance to get behind the lens with Samsung. Users can slip into the role of photographer with supermodel Ronja Furrer, choosing between different poses/outfits and taking hi-res images. Any of the 6300 video frames is a possible cover shot. Get shooting Visit the site here
  • Potty-Mouthed Princesses Drop F-Bombs for Feminism

    Mark
    23 Oct 2014 | 7:36 pm
    Here’s an ad for discrimination that features little girls spouting the F-word while wearing princess dresses. T-shirt company FCKH8 has the kids colourfully making statements about sexism, such as “Women are paid 23 percent less than men for the exact same fucking work” and “My aspirations in life should not be worrying about the shape of my ass.” The premise is that inequality is far more offensive than profanity.
  • Everyone wants a bit of Gisele #iwillwhatiwant #theonethatiwant

    Bridget
    16 Oct 2014 | 6:44 pm
    Supermodel Gisele Bundchen seems to be the flavour of the month, recently starring in two high profile campaigns for Chanel No.5 and Under Armour.  Both campaigns sign off with hashtags (#theonethatiwant for Chanel and #IWILLWHATIWANT for Under Armour). The #IWILLWHATIWANT hashtag is more central to the concept in the Under Armour campaign as we see Gisele punching, kickboxing and planking whilst negative (and some positive) social commentary is projected on the walls of her workout space.  There’s also a ‘realtime’ experience available here iwillwhatiwant.com/gisele…
 
  • add this feed to my.Alltop

    All You Need Is A Good Idea!

  • What the heck does this mean?

    Jay H. Heyman
    30 Oct 2014 | 8:05 am
    You know how you go from site to site when searching on the web, often ending up someplace with no idea how you got there? The point is that you can’t assume that people have purposefully chosen to visit your site, and have comprehensive knowledge of who you are and what services you offer. The above is a good example of a bad idea. (Maybe next year’s contest should be to guess exactly what this company does.) The even more distressing point is that even if you knew what they did, this gobbledygook expression of their offerings says very little in way that would persuade you of the…
  • Is this truly a good idea?

    Jay H. Heyman
    27 Oct 2014 | 7:50 am
    Last summer Nescafé created a coffee jar with a printed lid that actually was an alarm clock. The limited edition jar had seven different alarm sounds. To turn off the alarm, the user had to unscrew the cap. When I first read about this idea, I thought it was a good one. Creative, relevant, imaginative, brand rejuvenating, plus unscrewing the cap would encourage users make a cup of coffee. And I still think it is a good idea. But then the naysayers piped in: Who wants to put a jar of coffee in the bedroom? Who wants to put really bad coffee in the kitchen? They only made 200 of these jars,…
  • Open at your own risk

    Jay H. Heyman
    23 Oct 2014 | 7:20 am
    In a world where packages provide stern safety warnings — Do not accept if seal is torn. Please use by yesterday. Fresh until stale. Tamperproof seal — where the government keeps track of expiration dates, and where items are packaged in such a manner that scissors, knives and teeth are the tools necessary to successfully to remove the contents, there is one amazing anomaly. My daily morning English muffin. As delighted as I am to note that the nooks and crannies are still there after all these years, the packaging seems a throwback to the time when milk came in bottles, and seltzer was…
  • Clichés can work just fine

    Jay H. Heyman
    20 Oct 2014 | 7:05 am
    We all attempt to avoid clichés when we’re writing. Old, tired phrases and idioms lead to ideas going unnoticed; the thought is so familiar it is glossed over, its content ignored. Ahh, but those wonderful exceptions. If you can take a well-known phrase, and rely on its very familiarity to more quickly make your point, then it can work very well. Years (decades) ago, I used this technique for a campaign for General Mills’ Total breakfast cereal. There was an expression going around at that time, “Today is the first day of your life.” To which I just added, “Start it right with…
  • Is your coffee good cup after cup?

    Jay H. Heyman
    16 Oct 2014 | 7:34 am
    Some coffees are good to the last drop. Some are heavenly. Some are the best part of waking up. And you probably can name the brands behind each campaign. But I defy you to identify the coffee brand that is paying for this ad. It probably cost a lot of beans (pun intended), but it’s as bland as decaf. Now we know how difficult it is to own a look, or a logo, or a tag line. But most coffees already have their own identity. So when your only text is as dull as “Say good morning to a good day with a coffee that’s good cup after cup,” well, someone is not really trying very hard. And I…
  • add this feed to my.Alltop

    Seth Godin's Blog on marketing, tribes and respect

  • Organizing for growth

    Seth Godin
    1 Nov 2014 | 2:16 am
    Maybe it’s (finally) working. Maybe demand is up, opportunities keep presenting themselves and people want to work with you. So why are you so stressed out? It might be because different organizational choices lead to different paths for growth. Consider a house painter. His business has always been okay, but thanks to his skill and a local building boom, jobs keep showing up. The traditional method: He lays out the money for paint, he does the work, he sends a bill, and soon, he gets paid. The good news is that as a freelancer, he's super flexible and can withstand tough times. But in this…
  • Plasticity

    Seth Godin
    31 Oct 2014 | 2:56 am
    Can you change? Are you stuck with your habits, your knowledge, your weight, your fitness, your interpersonal skills? Is your future a slightly different rerun of your past? We spend an enormous amount of time and money seeking to reinvent and upgrade ourselves, working to give up something, start something, build something or change something about who we are and what we do. And we usually fail. It's tempting to say, "this is who I am, habits are hardwired, it's in my DNA, I'm going to live with it." Tempting, and an easy way out.  Change is hard, sometimes nearly impossible. But if…
  • Decoding Apple as a luxury tools company

    Seth Godin
    30 Oct 2014 | 2:00 am
    Hundreds of years ago, Hermes and Louis Vuitton started out as luxury makers of tools. If you needed a saddle or a suitcase, they offered an extraordinary option, both elite and useful. Over time, they shifted gears, no longer competing on whether or not their luggage was the most useful, or their saddles the most efficient. They competed on luxury, which is a fundamentally different promise than the optimal design of a tool. Patagonia is still a luxury tools company. The coats they sell cost more, but some professionals choose them regardless of brand, because in addition to tribal…
  • This is not a promotion

    Seth Godin
    29 Oct 2014 | 8:59 am
    The internet and big media are wrestling with chokepoints. Cable TV companies, for example, are a natural monopoly in the home. Everyone only has one provider. If the provider has an argument with a TV network, they kick them off, the signal doesn't get through, the viewer gets nothing. One of the arguments behind the common sense of net neutrality is that chokepoints and tollbooths aren't in the interest of the users. Now, of course, online stores, if they get big enough, can act as chokepoints. And so can Google. If you're used to getting this blog delivered for free to your gmail account,…
  • But what do *you* do?

    Seth Godin
    29 Oct 2014 | 2:36 am
    Do you make your own paper? Do you start with wood pulp and mix and bleach and set and produce the sheets you use? My guess is that you save time (and a lot of money) and just go to Staples and buy a ream or two. The theory of the firm shows us that when people work together in an institution, they are able to produce more than if they work separately. Ricardo makes it obvious that if one person mixes the dough while the other bakes the loaves, they'll get more done than if each did the whole job. This explains one reason why big companies keep getting bigger. They gain economies of…
 
  • add this feed to my.Alltop

    Ogilvy Blog Aggregator

  • Ka-ching!

    31 Oct 2014 | 5:19 am
    Been a packed productive PROFITABLE  day.Got/getting empaneled as a brand consultant for Landor.A nice revenue stream, with some big brands to work on. (In all the mess of life, the one thing that's kept me sane and going is my writing. Still paying my bills. Still entertaining audiences. Never ditched me, the pen and paper. Thank you buds.)Better yet, finally managed to wrangle out my long-pending cheques from RBC. And if I may add, without losing my temper or raising my voice, just good ol' persistence and some new found tricks learnt from Seneca. (more on him, later.)Plus, made sexy…
  • "Maid suffers stroke, young actor suspected"

    31 Oct 2014 | 4:57 am
    Yesterday, a 'celebrity' dropped home.Except that I didn't know he was a celebrity.Until Razia, the lady who looks after my son, had a cardiac arrest just seeing him. Turns out Bharat is a rising television hearthrob of a soap called 'Meghamalla'.Razia could barely speak. She began fanning herself with her own hands . Words wouldn't emerge out of her hyperventilated gills. In short, she was in celebrity-induced paralysis.And in a first --- I mean she's never offered me this privilege in four frickin years :) --- she actually asked Bharat (and me, by default) if we'd like some tea.I was…
  • Community Management: DOs and DON’Ts

    30 Oct 2014 | 12:49 pm
    Written by Jen Chae, English Digital Copywriter at Social@Ogilvy Hong Kong. Community management is a new type of science, and there isn’t yet a single set of instructions on how to do it perfectly. How you handle any given situation can be subjective, depending on the brand and strategy. But that’s what makes it exciting for community managers to experiment with their own golden rules. Of course, with the major objectives of community management in mind: to make sure everyone is happy and to minimize the number of follow-up queries (this one’s more for the community manager’s sake).
  • Why Brands Should Stop Idolizing Oreo’s Social Media Strategy

    30 Oct 2014 | 9:26 am
    Today is great timing for a Halloween promotion. Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of a Friday evening Halloween. If you happened to visit Oreo on Instagram or Facebook or Twitter today, you would see what seems like another piece of social media brilliance from the brand: #OreoLab. After all, who wouldn’t want to see America’s favourite cookie transformed into a “nomster” through a cute stop motion Instagram video? It is quirky and fun in a way that most of us have come to expect from Oreo’s ever…
  • Social Digest – Meet Bradley Pitts

    30 Oct 2014 | 7:30 am
    Welcome back to Social Digest, the fortnightly round up of all things social, straight from Social@Ogilvy London. Dig into a bunch of new products from your favourite platforms, a couple of cringe-worthy interviews, and a llama with stage fright. What more could you want? 3 THINGS YOU NEED TO KNOW Snapchat introduces ads in US as mobile ad spend rockets 78%. The first ad to go out was for ‘Ouija’ – check out some shocked user reactions here Fewer YouTube videos are appearing on Facebook Google Inbox arrives, attempting to declutter email   In other news… Heard of…
  • add this feed to my.Alltop

    Marketing.fm

  • The Consolidating Cloud (or intercepting user behavior)

    info@marketing.fm (www.Marketing.fm)
    28 Oct 2014 | 7:31 pm
    The recent changes announced by Google to let folks using Gmail to have the ability to email people in G+ got me thinking. This is not the first time Google, or anyone else for that matter, has attempted to intercept user behavior to change workflow. It’s all about winning the “default” game and gaining market share in any way possible. A real life example; For the past few years I have been using CloudApp as a handy OSX utility to easily capture screen shots to the cloud, automatically copy them to my clipboard, and have a record of them for the future.  Great tool!
  • People, Product and Process – Courage b

    info@marketing.fm (www.Marketing.fm)
    22 Oct 2014 | 5:14 am
    On the show The Profit the host, Marcus Lemonis, talks about people, product, and process being the most important aspects to any business. So when the 2014 premiere episode actually featured my close friends The Goureau’s and their business Courage b, so it was a great time to write about my thoughts on the show.  I am a huge fan of The Profit and have been watching since the beginning.  There is something about going to a struggling business and turning it around that appeals to me and feels much better than typical reality tv. I could not be more proud of Noemie, Stephanie, and…
  • Tools I use: TextExpander

    info@marketing.fm (www.Marketing.fm)
    20 Oct 2014 | 6:30 am
    A few years ago a friend recommended I take a look at a mac tool called TextExpander that is a quick way to type things with a shorter code.  It is along the same lines as having a canned response to emails that come in often.  The benefit is that TextExpander runs in the background and works anywhere you get a cursor prompt.  The nice things for teams is that you can create custom text that everyone can use and always be sharing the most up to date information. Below is an example that I hope brings this to life as well as a picture of our shared TextExpander folder that I host.  You can…
  • The Battle for the Default Way

    info@marketing.fm (www.Marketing.fm)
    14 Oct 2014 | 5:15 am
    I recently finished reading the Everything Store about Amazon and can highly recommend it. It’s a business book, but also tells the amazing story about how Amazon came to exist and the way in which they battled through tough internal and external problems. One theme throughout the book is the focus on being the default way in which people shop online. Each business decision made seems to reinforce the foundation of amazon as the default way to shop – for ANYTHING and EVERYTHING. I know many talk about the frugality of Amazon and the process oriented company, but I think the…
  • Building the Sales Machine Event: Steli Efti – CEO of Close.IO

    info@marketing.fm (www.Marketing.fm)
    7 Oct 2014 | 4:21 am
    Every quarter or so I help co-organize an event called Building the Sales Machine focussed on getting together the people in NYC who are building great sales organizations.  Whether its a small startup or a scaling sales enterprise, we cover a wide variety of topics. I had the pleasure this time around of hosting Steli Efti who is the CEO of Close.IO. I got the pleasure of meeting Steli by becoming a customer, getting the Foursquare local team up and using his software. Our events are really focussed on tactical advice and a “no fluff” style of interview that I hope you enjoy.
  • add this feed to my.Alltop

    Hard Knox Life

  • Never Stop Fighting ‘Til The Fight Is Done

    Dave Knox
    20 Oct 2014 | 6:29 am
    Hanging on my office wall is one of my favorite prints that I bought a few years ago in Chicago.  It is a quote from the movie The Untouchables that reads: “Never Stop Fighting ‘Til The Fight Is Done” That quote has come up in at least three conversations this past week as I talked with people about what makes an entrepreneur succeed.  Through five classes at The Brandery, we have seen nearly 50 startups come through our doors with our fair share of successes and failures.   And while it is tough to point out one thing that separates the companies that make it from the…
  • The Truth of Selling to Brands vs Agencies

    Dave Knox
    14 Oct 2014 | 6:15 am
    One of the constant questions that I see startups wrestle with is how to think about the selling process of brand marketers vs their agency partners.  Frankly it is a question that does not have clean cut answer.  But, it is a question that I think I am well positioned to at least help with since over my career I have spent two-thirds of my time on the brand side (P&G) and one-third on the agency side (Rockfish).  So how should startups handle the brand vs agency debate?  In my eyes, there is not a single answer but instead several questions that a startup should consider as they…
  • Don’t Bet Against The Midwest

    Dave Knox
    9 Oct 2014 | 12:26 pm
    If I was to share the following facts with you, what part of the US would you think I’m talking about: Represents over 20% of the US GDP Nearly 25% of all research in the US is done here and 25% of all patents in the US are granted here In the last 5 years, 52 companies that are based here have either gone public or been acquired for over $1 Billion.  In total, these 52 companies represent over $140 Billion of aggregate shareholder value 1 day car drive to 60% of the US population While the headline of this post obviously gives it away, most people would see these figures and think…
  • You need to learn the rules of the playground first-hand

    Dave Knox
    29 Sep 2014 | 6:10 am
    A few weeks ago, I was invited to give a talk to a large financial services firm that was having an off-site for one of their divisions.  The audience was a group of 60+ marketers that had gathered for a three-day meeting on a variety of topics.  I was there to talk about innovation and how a company could leverage digital as a key driver.  During the Q&A that followed, one of the marketers in the audience asked about keeping up with all the new digital platforms that are launching.  In particular, she wanted to know how important it is for marketers to have first-hand experience…
  • Looking Back: The Birth of The Brandery

    Dave Knox
    11 Mar 2014 | 11:52 am
    This year The Brandery will welcome our 5th class of companies, a milestone that we could only dream of just a few years ago.   We didn’t expect to be looking back on our 5th Anniversary with 36 alumni startups.  And we for sure didn’t imagine that those companies would have raised over $45 million in venture capital.  Or that Over the Rhine would have been reborn on the back of these entrepreneurs. So as this year’s applications start to roll in on AngelList and F6s, I find myself being a bit nostalgic in wanting to answer the question that I’m often asked: “How did The…
 
  • add this feed to my.Alltop

    Lip-Sticking

  • Your Power is in Your Voice #womenofpower

    Yvonne
    4 Oct 2014 | 6:50 am
    by Yvonne DiVita "It's great reconnecting," she said. Her voice boomed through the phone with a power that penetrated my entire body. It dominated her presence. I could see her speaking to me, through the miles between us, the phone line, the very air separating us. "I agree," I said, without anywhere near as much impact, I am sure. We talked business. We talked personal lives. We laughed. We shared a few stories. We took the frayed edges of our lost connection and began to repair them. The color of our lives improved. We went from gray to red... and variations between.  I find it…
  • Conversation with A Friend #friendshipendures

    Yvonne
    3 Oct 2014 | 10:57 am
    Dr Lorie Huston and Yvonne at WIPIN by Yvonne DiVita   #friendshipendures “This is an amazing event,” she said as we met in the narrow hall of the exhibit area for BlogPaws Denver, 2010. Her blue eyes sparkled like a sunny afternoon in June. I have to admit, I was pleased with all the praise coming our way. The event was the second BlogPaws, here in Denver, back in our launch year. I remember the conversation so well because having someone of the stature of Dr. Lorie Huston compliment you is not something you forget. “Thank you,” I said. We shook hands. We talked a bit more about why…
  • Blogging is So 1999!

    Yvonne
    30 Sep 2014 | 12:43 pm
    by Yvonne DiVita It may only be October but the New Year is looming. Somehow, once we hit September, the days and weeks pass by in a blur and before you know it, Jolly Old St Nick is arriving, with the celebratory night called New Year's Eve, hard on his heels. I wonder how St. Nick celebrates - does he just crash and heave a big sigh, and wait for his wife to bring him a beer? #thingsthatmakeyougohmmmm Over the last two years, as I've worked more intimately in blogging and programs with brands, over at BlogPaws, my emerging and strong community of pet people who blog or tweet or just connect…
  • #Sunisforshining Don't Let the Sun Catch You Crying

    Yvonne
    26 Sep 2014 | 10:31 am
    by Yvonne DiVita "You're just so hard to work with!" Harsh words to hear. Especially given the fact that I'm not hard to work with. Yes, I am proud and confident and I can be domineering. But, I also listen well and 99% of the time try to see things from the other person's viewpoint. The incident causing this statement arose from an event that had happened several weeks prior. The person making the statement had worked with a competitor, a big competitor, to devise some online content that she now wanted ME to share.  I was surprised. I was confused. I was ... slowly, a bit angry. "I'm here,…
  • Can We Trust Women Empowerment Ads?

    Yvonne
    22 Sep 2014 | 7:45 am
    Guest post by Katie Parsons By now you’ve probably seen the viral “Like a Girl” video ad from Always that features men and women from different age groups performing physical actions like running or throwing a ball like (you guessed it) a girl. The ad, directed by women’s rights documentary maker Lauren Greenberg, has been hailed as an empowering one for both genders by proving that perceptions of what women can and cannot do are vastly man-made. The ad joins a growing list of them that highlight strong, powerful women who are comfortable in their own skin, including those from brands…
  • add this feed to my.Alltop

    David Meerman Scott - Web Ink Now

  • Reactvertising [TM] a hysterical look at Real-Time Marketing

    David Meerman Scott
    31 Oct 2014 | 11:59 am
    This fantastic video from john st advertising poking fun at Real-Time Marketing and Newsjacking has got to be seen!
  • What has changed in the world of selling [video]

    David Meerman Scott
    31 Oct 2014 | 9:47 am
    The rules of selling have changed. In this short video, Brian Halligan, HubSpot CEO, interviews me about the ideas in my September, 2014 book The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.
  • My Inbound 2014 Keynote Video: The Convergence of Sales and Marketing

    David Meerman Scott
    27 Oct 2014 | 8:37 am
    Today buyers dictate how they choose companies, products, and services with online content driving action. At the HubSpot Inbound 2014 conference, I delivered a short keynote speech in front of some 10,000 people. My slot was fantastic - between a surprise appearance by the band OK Go and a keynote from celebrity author Malcolm Gladwell.
  • Grain Surfboards Builds Success by Following the Grateful Dead

    David Meerman Scott
    22 Oct 2014 | 6:59 am
    Several days ago I wrote about how Grain Surfboards turned their products into an experience. Besides selling wooden surfboards, Grain Surfboards also offers classes in how to build your own board. I took the 4-day class this past long weekend.
  • How to Turn your Products into Experiences

    David Meerman Scott
    20 Oct 2014 | 9:36 am
    In recent years, I’ve enjoyed a number of amazing experiences – many shared here on my blog - like when my wife and I went on an Antarctic Expedition. I’ve got most everything I need product wise.  Sure, I got the new iPhone 6 plus because I wanted the larger size screen and better camera. But I normally don’t spend a lot of money on “stuff”. But I do spend money on experiences!
  • add this feed to my.Alltop

    Online Marketing Blog - TopRank®

  • Online Marketing News: Tweets From Strangers, Facebook Dominates, Searching For Emojis

    Ben Brausen
    31 Oct 2014 | 3:45 am
    A History of Social Media Advertising [INFOGRAPHIC] - Where have social ads been and where are they heading? The infographic above shows how things started and where we are now. Check it out. Mashable Report: Facebook Dominates Social Sharing Of Major Events, But Twitter & Reddit React Quicker - ShareThis quarterly report finds that Facebook commands a large lead in total sharing of major events, but Twitter and Reddit activity ramps up the closer you get to the event. Marketing Land Twitter Beats Revenue Expectations Again but User Engagement Slows - At Twitter, a pattern is emerging:…
  • 10 Must Read Content Marketing Posts for 2015

    Lee Odden
    29 Oct 2014 | 3:55 am
    Over the past 5 years we’ve published over 380 articles about content marketing here on Online Marketing Blog. It’s a big topic after all – with plenty of opportunity to help marketers better understand the planning, creation, management, promotion, measurement and performance optimization of content. After digging in to our web and social media analytics, I’ve identified 10 of the most popular posts on content marketing that I’m sure you’ll find useful. From our Content Marketing Maturity Model to tips, tools and measurement – the 10 posts…
  • For Better Integrated Marketing, Look Inside for Insights

    Lee Odden
    28 Oct 2014 | 7:15 am
    Integrated Marketing often means a combination of marketing tactics as part of a specific campaign tied together with a common goal and audience. As consumers become more diverse and sophisticated in how they discover, consume and interact with digital content, it only follows that marketers correspond their efforts to provide a common (yet relevant to the channel) experience for customers. To elevate their ability to provide such an experience, many marketers are challenged to find new platforms, best practices and strategies. In many cases, the answer to improving customer experience…
  • How to Be the Best Answer with Topic Targeting

    Lee Odden
    27 Oct 2014 | 7:23 am
    This weekend I had the good fortune to present at the Minnesota Blogger Conference where nearly 300 local bloggers gathered to learn, get inspired and network. For my part, I gave a presentation on how blogs are still an incredibly useful tool for marketing. Keeping the reason for blogging top of mind as well as empathy for reader preferences in how they find, consume and act on information are essential if a blog author expects marketing outcomes from their efforts. When a blog or any content hub can become “the best answer” for the topics that are important for buyers, the…
  • Online Marketing News: A Squeaky New Penguin, 2015 Content Trends, AdWords Declines

    Ben Brausen
    24 Oct 2014 | 3:45 am
    9 Mistakes Most Businesses Make on Social Media [INFOGRAPHIC] - Getting into social is so easy, many business jump right in without a second though. Everyone is doing it, right?  Check out these 9 mistakes many businesses are making on social and how you can make sure you aren’t making them. Social Media Today Google Releases Penguin 3.0 — First Penguin Update In Over A Year - Google confirms that a new version of its Penguin filter aimed at fighting spam went live on Friday. Search Engine Land Study: Marketers Increasingly Opting For Facebook Video Over YouTube - Facebook has been…
 
  • add this feed to my.Alltop

    adland.tv - all the adnews not fit to print

  • Ford Mondeo "Night Flight" (2014) 1:00 (Norway)

    kidsleepy
    31 Oct 2014 | 12:36 pm
    Fast and Furious director Rob Cohen directed this ad featuring a sultry female pilot flying in a total black out and landing thanks to the help of a hunky male's ultra bright LCD "runway" lights-- a feature in his new Ford Modeo. Country:  Norway Commercials:  Automotive Read more about Ford Mondeo "Night Flight" (2014) 1:00 (Norway) Add new comment
  • John St "Reactvertising" (2014) 3:03 (Canada)

    kidsleepy
    31 Oct 2014 | 12:29 pm
    "With Reactvertising you're not just borrowing interest. You're creating the illusion your brand is actually interesting." This self-promo for John St is pretty freaking hilarious. Country:  Canada Commercials:  uncategorized Read more about John St "Reactvertising" (2014) 3:03 (Canada) Add new comment
  • Samsung "Zombie Switch' (2014) 1:10 (UK)

    kidsleepy
    31 Oct 2014 | 12:14 pm
    Just in time for Halloween, Samsung gets in on the joke by pranking people in their Westfield store with the help of some zombie make up. Not really sure what that has to do with Samsung TV's but as long as they're having fun...I guess? Country:  United Kingdom Commercials:  Electronics & Technology Read more about Samsung "Zombie Switch' (2014) 1:10 (UK) Add new comment
  • Canadian Tire "Maximum Mural" (2014) :15 (Canada)

    kidsleepy
    31 Oct 2014 | 11:55 am
    MAXIMUM is a brand new line of tools for trade professionals, now being carried at Canadian Tire. To showcase the strength of these tools they made a mural using the drill. 10,795 holes were drilled to make this mural. Country:  Canada Commercials:  uncategorized Read more about Canadian Tire "Maximum Mural" (2014) :15 (Canada) Add new comment
  • Kabbage "Sad Clown" (2014) 2:22 (USA)

    kidsleepy
    30 Oct 2014 | 5:36 pm
    To promote Kabbage, the company who provides small business loans online, featuring Puddles The Clown. Country:  United States Commercials:  Office & services Read more about Kabbage "Sad Clown" (2014) 2:22 (USA) Add new comment
  • add this feed to my.Alltop

    Russell Davies

  • movie coffee

    russell davies
    26 Oct 2014 | 10:56 am
    Watched Unforgiven yesterday. Watched Fury today. Both featured incidental moments of coffee making. Realised how good coffee in the movies always looks. The liquid and the paraphenalia and the moments of need obviously respond to cinematography. Compared to how nasty and thin the actually coffee must have been in those circumstances.
 
  • add this feed to my.Alltop

    Marketing & Strategy Innovation blog

  • Today, Strategy Must Take Into Account New Sources of Power

    admin
    29 Oct 2014 | 1:19 pm
    Power has always been easier to recognize than to define. To many, it is simply the ability to get what you want, either through coercion or persuasion. Although that may be accurate, it isn’t very helpful, so strategists have long sought to come up with more operative definitions.Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: srategyGreg Satell
  • New Webinar - How To Optimize Your VoC Program (Nov 12)

    admin
    28 Oct 2014 | 8:19 am
    We are pleased to announce that on Wednesday, the 12th of November, Futurelab's Stefan Kolle together with Confirmit's Claire Sporton (VP, Customer Experience Management) will run a webinar on how to run a mature, action-oriented VoC program. We believe that listening to your customers is only one part of a truly effective Voice of the Customer program and only a comprehensive and fully integrated initiative can increase your revenue, reduce costs and promote culture change. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: webinarFuturelabVoice of CustomerConfirmit
  • Customer & Leadership: Is There a Formula / Recipe for Success?

    admin
    28 Oct 2014 | 6:17 am
    I wish to acknowledge members of the ‘methodology police’, whom I met recently, for being the source of this conversation. Please note that for the purposes of this conversation I will use the terms formula, recipe, method, script and template interchangeably. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Maz Iqbalcustomer experience managementorganisational behavioursuccessbest practice
  • Great Management Questions

    admin
    28 Oct 2014 | 5:59 am
    “What questions should entrepreneurs ask themselves if they want to improve their companies?” Earlier this year, business thought-leaders including Jim Collins, Marshall Goldsmith, and Gary Hamel were asked this question and their responses were published in Inc. magazine.Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Denise Lee Yohnmanagementthought leadership
  • Banks’ Apple Pay Opportunity

    admin
    27 Oct 2014 | 3:45 pm
    In a pymnts.com article titled One Banker’s View Of Apple Pay Threats, the SVP of a large bank indicated: “Though Apple gets a piece of every transaction, the company provides no help to banks in making sure their cards are “top of wallet” for use, or helping users decide which card is best of each situation.” Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: bankingpaymentRon ShevlinApple
  • add this feed to my.Alltop

    mobileStorm » Digital Marketing Blog

  • Another Victory in the War on Mobile SPAM

    Mobile Marketer
    30 Oct 2014 | 6:00 am
    The fight against mobile spam isn’t being taken lightly. And those who unlawfully push SPAM to mobile devices are being taken to task and, increasingly, brought to justice. In recent days, a multitude of defendants were compelled to pay more than $9 million to settle charges with the Federal Trade Commission related to a text messaging and robocall scam targeted at millions of Americans. The SPAM in question peddled erroneous scams, most of which involved “free offers” that ultimately brought with them nothing other than unauthorized charges to mobile accounts. “The…
  • Don’t Diss Email: It Could Lead the Cross-Channel Marketing Era

    Mobile Marketer
    29 Oct 2014 | 6:00 am
    Diss email? Think again. According to a new study conducted by Forrester, maturity in cross-channel marketing is low and, despite the adoption of multiple channels in marketing programs, integration, and coordination do not occur consistently. The global research study, dubbed “The Road to Cross-Channel Maturity,” also found that marketers seasoned in email, more than any other digital channel, are in a position to be the ones to lead the transition to the cross-channel marketing era. Specifically, Forrester Consulting discovered that “marketers around the world struggle to…
  • Mobile App Marketing Costs at All Time Highs

    Mobile Marketer
    28 Oct 2014 | 6:00 am
    Fiksu is out with new data confirming what was largely anticipated — the tremendous impact of Apple’s iPhone 6 and iOS 8 on the cost of marketing new apps. September was a particularly expensive month for marketers looking to reel in or retain loyal app users. “Reaching an all-time high in September, the Cost Per Loyal User Index increased 21 percent to $2.25, representing a 34 percent rise year-over-year,” Fiksu reports. “This new high-water mark reflects the enduring trend of increasing activity and competition to capture loyal, engaged app users.” Fiksu…
  • Infographic: Social Media Marketing Goes Corporate

    Mobile Marketer
    27 Oct 2014 | 6:00 am
    What a difference a few years can make in the world of digital marketing. Despite being a miniscule priority for corporations just a relatively short time ago, today 94% of corporations use social media. What’s more, the positive impact of social media’s deployment in business is both palpable and compelling. So just how entrenched is social media in the corporate world in 2014? Check out the telling visual below for more insight.   Source: MBA Programs
  • Digital Marketers Now Have 12 Billion Targets… and Growing

    Mobile Marketer
    23 Oct 2014 | 6:00 am
    According to the latest data published this week by Strategy Analytics, nearly 12 billion internet-connected devices will be in use worldwide by the end of 2014. “That is equivalent to 1.7 devices for every person on the planet, a ratio which will rise to 4.3 by 2020, when 33 billion devices will be in use,” the report summary notes. As modern technologies continue to evolve rapidly, the number of Internet-capable devices in use will accelerate significantly for the remainder of the decade. Consequently, the researchers explain, the opportunity to market to owners of these devices…
  • add this feed to my.Alltop

    Toronto Marketing Blog: Published by Bekhor Management - Professional Practice Development

  • 3 Ways to juggle your blog with LinkedIn's blogging platform

    Toronto Marketing Blog
    31 Oct 2014 | 6:59 am
    LinkedIn will be opening their blogging platform to all members shortly. Should you use it? If you do, what should you do with your existing blog?   Keep it!Here are three ways to juggle your blog with LinkedIn's blogging platform:For SEO purposes, switch it up. Even if you're writing for the exact same audience on your blog and on LinkedIn, change about 20% of the content. Google doesn't like to read the same thing twice! Post your article to your blog first. You own your blog. You don't own the LinkedIn blogging platform. So, make it clear to Google that you're the…
  • Go for your goals

    Toronto Marketing Blog
    20 Oct 2014 | 6:31 am
    Go for your goals was previously published in The Pulse - Ontario Association of Naturopathic Doctors, Fall 2014, Issue 75. Working hard on whatever comes through the door isn’t the same as going for your goals. So, if that’s what you’ve been doing, you can’t really say that you’ve been failing to meet them… can you?  And while it may be taxing enough to run a naturopathic practice let alone to find the time for additional managerial activities, consider this: Goal setting and planning may be the best investment you’ll ever make in time management. Before we…
  • How deep is your medical clinic's brand?

    Toronto Marketing Blog
    17 Oct 2014 | 8:28 am
    Today I'm taking it easy, recovering from gum surgery. For those of you that have undergone this procedure, you can empathize that it's not over until the sutures are gone! Interestingly, throughout the experience, I noticed my thoughts travel beyond my own discomfort to a closer examination of the depth of my dentist's (and client's) brand.  Not surprisingly, I guess, since I don't often have the opportunity to experience my client's services as the actual client. Here's what I noticed:Every single time the clinic 'did' (in service) what the clinic 'said' (in…
  • Is your law firm delegating effectively?

    Toronto Marketing Blog
    15 Oct 2014 | 8:17 am
    As part of the ongoing planning work that I've been doing with Wise Law office (introduced with my article about law firm retreats and Garry Wise's live tweets from the event!), we have now embarked on a lunch and learn series. Rachel Spence, Law Clerk at the firm, kicked things off with a session on delegation. Here are a few of the key points covered:Why might people resist delegation?Delegator: Poor performance on the part of the delegatee will make the delegator look bad. If time frees up he / she may have to take on unfamiliar tasks. One's contributions will no…
  • Lack of focus, message can kill plan

    Toronto Marketing Blog
    6 Oct 2014 | 9:03 am
    Lack of focus, message can kill plan was previously published in The Bottom Line, Mid-September 2014. Considering the chances of failure for marketing plans — 50 to 75 per cent of the time by some estimates — firms could be excused for thinking it looks a bit more like a gambler’s game than a business decision.So, how can accounting firms beat the odds of low marketing return? Three steps: avoid themost common mistakes, accurately assess performance and revitalize the plan.Common mistakesThe first step is to avoid the nine most common marketing mistakes.No research – Most…
 
  • add this feed to my.Alltop

    David Airey, graphic designer

  • Things I’m sent

    David Airey
    31 Oct 2014 | 5:03 am
    Now and again people send me products to review. A lot of what’s sent isn’t worth sharing, but other things are… The RAVPower portable charger and torch, for example. I keep it in the car in case my phone dies or on the off-chance I get a puncture at night. The torch is surprisingly bright, and it’d easily fit in a purse. Available on Amazon.com and Amazon.co.uk. Monotype sent issue one of newly-launched The Recorder. Beautifully designed by Luke Tonge and edited by Emma Tucker, the issue features “both the heritage of typography, and its contemporary application,…
  • How to persuade

    David Airey
    24 Oct 2014 | 12:43 pm
    Relevant to my last post… “[Bill] Bernbach and his legions created product ads that connected both rationally and emotionally. More often than not every frame of the TV spot or every visual in the print ad featured only the product. Today it seems most every ad is an ad for the category. The new Beats headphone ads are a perfect example of this. I’m supposed to buy Beats because a well-muscled superstar does? Really?” That was George Tannenbaum on his blog. George shared this ad (below) by Carl Ally (1924-1999). It’s from the Bernbach era, when advertising wasn’t…
  • Remember those great Volkswagen ads?

    David Airey
    21 Oct 2014 | 3:25 am
    The Volkswagen advertising campaign of the 1960s and 70s is said to be the greatest and most influential ever created, acclaimed as “the campaign of the century” in the Millennium editions of Time Magazine and Advertising Age. Remember those great Volkswagen ads? is the only comprehensive review of the campaign by DDB (Doyle Dane Bernbach). From left to right, DDB founders Ned Doyle, Maxwell Dane, Bill Bernbach (photo via Adweek) First published in 1982, the book has been enlarged (364 pages) and updated for the 2014 edition by authors Alfredo Marcantonio, David Abbott, and John…
  • Is success luck of the draw?

    David Airey
    14 Oct 2014 | 9:11 am
    Design Sellout’s Rae Hamilton asked me a few questions for this interview. Photo by OKNOVOKGHT Here’s one. Rae: There are certainly instances where people with (arguably) less talent, become creative icons, and people with incredible skills never make it past that 9-5 Art Director title. Do you believe there is a factor that leads a designer to be successful or not successful, or is it essentially the luck of the draw? Perhaps earning one big client, landing one significant interview, or meeting one right person? Me: All our successes have an element of “right place, right…
  • From the reader #25

    David Airey
    6 Oct 2014 | 9:01 am
    “Every project starts with a brief. “But very few projects end up with exceptional results. Why?” Briefly — top creative talents share thoughts on the brief. Excellent job, Tom. Deiter Steffmann’s type collection of Blackletter is free to download. Quipped by Doug. Photo by Ampersanden Bob Hoffmann on that shiny old object still going strong, “Radio dominates time spent with all media except live tv among US adults.” Some early entries into the 2014 National Geographic Photo Contest, on The Atlantic. Hitachi Seaside Park contains 4.5 million Nemophila flowers, by…
  • add this feed to my.Alltop

    adland.tv - all the adnews not fit to print

  • Ford Mondeo "Night Flight" (2014) 1:00 (Norway)

    kidsleepy
    31 Oct 2014 | 12:36 pm
    Fast and Furious director Rob Cohen directed this ad featuring a sultry female pilot flying in a total black out and landing thanks to the help of a hunky male's ultra bright LCD "runway" lights-- a feature in his new Ford Modeo. Country:  Norway Commercials:  Automotive Read more about Ford Mondeo "Night Flight" (2014) 1:00 (Norway) Add new comment
  • John St "Reactvertising" (2014) 3:03 (Canada)

    kidsleepy
    31 Oct 2014 | 12:29 pm
    "With Reactvertising you're not just borrowing interest. You're creating the illusion your brand is actually interesting." This self-promo for John St is pretty freaking hilarious. Country:  Canada Commercials:  uncategorized Read more about John St "Reactvertising" (2014) 3:03 (Canada) Add new comment
  • Samsung "Zombie Switch' (2014) 1:10 (UK)

    kidsleepy
    31 Oct 2014 | 12:14 pm
    Just in time for Halloween, Samsung gets in on the joke by pranking people in their Westfield store with the help of some zombie make up. Not really sure what that has to do with Samsung TV's but as long as they're having fun...I guess? Country:  United Kingdom Commercials:  Electronics & Technology Read more about Samsung "Zombie Switch' (2014) 1:10 (UK) Add new comment
  • Canadian Tire "Maximum Mural" (2014) :15 (Canada)

    kidsleepy
    31 Oct 2014 | 11:55 am
    MAXIMUM is a brand new line of tools for trade professionals, now being carried at Canadian Tire. To showcase the strength of these tools they made a mural using the drill. 10,795 holes were drilled to make this mural. Country:  Canada Commercials:  uncategorized Read more about Canadian Tire "Maximum Mural" (2014) :15 (Canada) Add new comment
  • Kabbage "Sad Clown" (2014) 2:22 (USA)

    kidsleepy
    30 Oct 2014 | 5:36 pm
    To promote Kabbage, the company who provides small business loans online, featuring Puddles The Clown. Country:  United States Commercials:  Office & services Read more about Kabbage "Sad Clown" (2014) 2:22 (USA) Add new comment
  • add this feed to my.Alltop

    Osocio Weblog

  • Sounds from torture

    Armando Alves
    31 Oct 2014 | 8:40 am
    The sounds from torture go beyond the ones suffering in this campaign from Amnesty International Portugal, where several artists and musicians built a musical instrument made up of objects used in torture methods. The drum set is traveling the whole country to help spread this message, amplifying the pain sounds so everyone listens. You can also test each instrument (be sure to use headphones) at Soundsfromtorture.com Author: Armando Alves
  • Positive affirmation. Simple and beautiful.

    Reuben Turner
    29 Oct 2014 | 1:58 pm
    Climate action organisation 10:10 published this tonight. #ItsHappening is a wonderful compendium of solutions to climate change, happening now all over the world. A wonderful piece of positive affirmation that reminds us that change is possible. I’ve often commented that while progressive causes get caught up in numbers, our opponents are simply better at telling stories that stick. This is a great piece of content that proves we have the stories too—and inspires us to do more. Please do check it out. Author: Reuben Turner
  • Put a woman on Canada’s $100 bill

    Tom Megginson
    29 Oct 2014 | 10:33 am
    Although, as a Commonwealth country, Canada currently has Queen Elizabeth II on every $20 bill, the only Canadian women honoured on a banknote were recently removed. In 2001, Canada’s redesigned $50 bill featured The Famous Five, a group of women who successfully petitioned the supreme court to recognize women as “persons” in the constitution of the 1920s. In 2011, a new series of bills removed the women and replaced them with an icebreaker. A petition on Change.org began to circulate, stating “Bank notes that belong to all Canadians should depict a wider range of…
  • Become a Design Rebel, study Socially Conscious Design

    Marc van Gurp
    29 Oct 2014 | 3:30 am
    Design Rebel: Socially Conscious Design An Online Skillshare Class by Noah Scalin Last year I wrote (And Reuben did too) a review about the Design Activists Handbook from Design Rebel and Osocio blogger Noah Scalin. A great book about the value of socially conscious design. Because designing for a better world is a little different than commercial design which only attempts to influence purchase decisions. socially conscious design seeks to connect us with other human beings. It’s in the field what we do at Osocio. This is from our statement: “Social advertising has an uncanny…
  • #Carebandb Vs #Carebnb – two charities jump on the Airbnb bandwagon

    Oriana Lauria
    28 Oct 2014 | 2:05 pm
    Charities often come up with similar campaign ideas to raise awareness or funds. But to develop the same concept, with the same name at the same time of the year… well, that’s just odd. Over the last week two different charities have launched two campaigns that mimic Airbnb’s website and use the same(ish) hashtag.  Somebody has called it ‘tagjacking’, whereas others point out the potential risk of an SEO and social media fail. Médecins Sans Frontières are using their spoof website carebnb.io to raise funds for the fight against Ebola in Guinea, Liberia and Sierra Leone. By…
 
  • add this feed to my.Alltop

    Greg Verdino's Marketing Blog

  • Three Truths About Today’s Digital Economy

    Ian Patterson
    27 Oct 2014 | 4:01 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Digital Is the Answer. What’s the Question?

    Greg Verdino
    23 Oct 2014 | 11:27 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • The Dark Side of Digital

    Ian Patterson
    20 Oct 2014 | 6:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Questions Every CXO Must Ask About Digital

    Greg Verdino
    16 Oct 2014 | 3:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Do You Have Digital Change Agent DNA?

    Ian Patterson
    14 Oct 2014 | 3:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • add this feed to my.Alltop

    Servant of Chaos

  • 80s Awareness – a message from Kevin Bacon

    Gavin Heaton
    31 Oct 2014 | 7:03 pm
    Over the last decade, 80s awareness has been in very steep decline. Thank goodness that Kevin Bacon is supporting this important cause. Please give your 30 second attention span to help.  
  • The SMEG Police Brought to You by Adobe

    Gavin Heaton
    29 Oct 2014 | 3:57 pm
    You’ve probably met the type – or had them pitch you. They’re the FUD masters, sewing fear, uncertainty and doubt, knowing that at the end of the conversation they have a lead to follow up or maybe even a project. They talk big numbers, after all, 40% of the Australian population use Facebook, 3 million on Twitter and well, everyone in the country on Google. Surely you can’t afford NOT to have a presence in these digital territories. In the world of small business, we’ve been hearing these pitches for years. These “Social Media Expert Gurus” (SMEGs) would sweep in, dazzle…
  • Disrupting Retail: Three myths about digital and in-store shopping

    Gavin Heaton
    29 Oct 2014 | 2:01 am
    A couple of weeks back I had the opportunity to speak at the DiG Festival about the future of retail. The panel hosted by retail guru, Nancy Georges evolved very quickly away from a simple notion of retail to one augmented by digital technology, mobile connectivity and dominated by a focus on customer experience. And while great strides have been made overseas in recent years, it seems that Australian retailers are only now starting to properly grapple with the challenges and opportunities afforded by digital. For many categories, this has left gaping holes in the retail experience, affording…
  • Eleven Startups Catch the Next Wave at Muru-D

    Gavin Heaton
    24 Oct 2014 | 12:17 am
    You could hear the noise in the lift on the way up. Over 150 people were packed into the open area of Muru-D, Telstra’s startup accelerator, awaiting the announcement of the ten teams who would participate in the second class of the Muru-D academy. For the teams that were selected, there was excitement. For those that didn’t make it, disappointment. The Muru-D academy is a startup accelerator program supported by Telstra. It offers entrepreneurs $40,000 and six months of business mentoring and active development in exchange for six percent equity in the fledgling business. I joined the…
  • Do CMOs Like to Play the Field?

    Gavin Heaton
    22 Oct 2014 | 4:46 am
    CMOs are a funny breed. They work with a constant tension – half living in the shadow of the former incumbent and half looking towards their own future vision. And with a tenure that lasts about 45 months, that means that there is about two years’ worth of clean air for the marketing chief to make their stamp on a business. It’s precious little when you think about it. So, from an agency point of view, working with a CMO also has challenging ramifications. Is there alignment between the agency and the CMO? Is there a long term partnership? Or is there a whole new agenda at play? The…
  • add this feed to my.Alltop

    Sparring Mind

  • Habits > Hacks

    Gregory Ciotti
    19 Oct 2014 | 9:47 pm
    Compounding interest produces the most meaningful results, not individual swings. Why then, has the world become obsessed with “lifehacks?” Partly because a small selection of shortcuts are useful and meaningful. But also because businesses know that we are drawn to the illusion of progress. I’ve often joked that Men’s Health has given up on writing headlines because they know that the market for fitness information is greater than the actual information available. You’ll laugh, but let us not forget we live in a world where customers were buying…
  • Are You Cultivating Knowledge, or Just Consuming Information?

    Gregory Ciotti
    4 Aug 2014 | 9:43 pm
    Quality output demands quality input. As healthy food fuels the body, so does brain food fuel the mind. Garbage in, garbage out as they say. Amidst the “sky is falling” debates over how TV and the Internet are making us mindless drones, this is the real issue to keep in mind — we need to be cultivate more than we consume. It’s an important concept worthy of regular revisiting. To begin, let’s explore a theatrical look on what is at stake when we don’t take our information diet as seriously as our nutritional diet. Drowning in a Sea of Irrelevance Below is…
  • “Don’t Do Something You Might Regret”

    Gregory Ciotti
    19 Jun 2014 | 2:34 pm
    Regret is the worst emotion to base your decisions on. Regret is negative reinforcement. It is self-loathing and destructive. So why do we often parrot the advice of “Don’t do something you might regret?” On the surface, it seems a simple message that encourages caution, but it could be structured without the worry and pessimism. Why not say: “Do something you’ll be proud of.” Or “Do something you would respect someone else for doing.” This places emphasis on allowing your values to drive your choices, rather than letting anxiety control your actions. It is impossible…
  • Beethoven’s Surprisingly Simple Habit for Creative Breakthroughs

    Gregory Ciotti
    16 Jun 2014 | 2:29 am
    Creativity does not rest on eureka moments — it is a process, designed to consistently bring abstract ideas into the tangible world. For creatives, this emphasizes the importance of routines. Random bits of profound inspiration are few and fleeting; consistent work in your craft requires a sustainable way to develop good ideas into great ones. Recall the wise words from Chuck Close: “Amateurs sit and wait for inspiration, the rest of us just show up and go to work.” Perhaps one of the best ways to improve your own processes is to study the masters. Thanks to books like…
  • The Most Important Mindset for Long-term Success

    Gregory Ciotti
    2 Jun 2014 | 6:51 pm
    In all my time as a substitute teacher for elementary school, perhaps nothing out of the mouths of babes disappointed me as much as this: “But Mr. Greg, girls aren’t good at math like boys are.” From one of my favorite students no less. It was disheartening to hear. At such a young age, abilities in subjects like mathematics had already been defined as innate. It appears I’m not alone in my worry — psychologist Dr. Grant Halvorson has published excellent essays like The Trouble With Bright Girls, where she has addressed how this “fixed mindset”…
 
  • add this feed to my.Alltop

    Experience: The Blog

  • The Snappening Blame Game: Protect Yourself and Your Family With Awareness and Action

    Augie Ray
    12 Oct 2014 | 11:27 am
    VentureBeat featured an article entitled, "Who’s to blame for the ‘Snappening?’ You are." While I strongly disagree with the writer's use of the word "blame," I also believe there is nothing wrong with empowering people to take as much control as possible of their privacy and reputation. Those who strive to prevent others from being victimized are too often accused of "blaming the victim," but there is nothing incompatible with assigning blame to criminals while simultaneously helping people to become more informed and protect themselves and their family."The Snappening" is…
  • Stop Social Media Marketing

    Augie Ray
    7 Oct 2014 | 3:55 pm
    Today, I gave a keynote address at the PR + Social Media Summit in my hometown of Milwaukee. My presentation was entitled "Stop Social Media Marketing (Unless)," and I have embedded the deck at the end of this blog post.I predict that many CMOs will diminish their support for social media, content and earned media marketing in the next year or two, and when they do, careers will be adversely impacted. If your career relies on Marketing Department support for content or social media marketing, now is the time to take stock of the trends and consider some actions to protect your career. It…
  • RelayRides Growing, Evolving in Nascent Collaborative Transportation Category

    Augie Ray
    1 Oct 2014 | 6:00 am
    The idea of borrowing a strangers’ car or taking a ride with an unfamiliar person would have seemed unimaginable just a few years ago. Today, many of us are doing this regularly via collaborative economy transportation services such as Zipcar, Uber, Lyft, Sidecar and RelayRides. I have plenty of experience as a consumer of this new category of service, but I wanted to get a view from the inside of one of these companies. I had the chance to do an email interview with Steve Webb, Director of Community and Communications at RelayRides, and we covered topics ranging from rising competition to…
  • Learn From Firms That Transformed In The Internet Era To Prepare for the Collaborative Era

    Augie Ray
    30 Aug 2014 | 12:20 pm
    "Those who cannot remember the past are condemned to repeat it."   - George Santayanaphoto credit: Hampton Roads Partnership via photopin ccIn my last post about the Collaborative Economy, we examined the companies that made mistakes at the beginning of the Internet era in order to learn what organizations can do differently today, at the beginning of the collaborative era. Many large companies were too confident in their existing brand strength and business models, so they did not see the need to innovate until new consumer behaviors were already diminishing revenue and income…
  • What Marketers CANNOT Learn From The #IceBucketChallenge

    Augie Ray
    22 Aug 2014 | 12:18 pm
    Credit: slgckgc via photopin ccI love internet memes, but I hate the way each one gets turned into fodder for advertising publications and agency bloggers to (try to) turn the event into a "teachable moment" for marketers. While a trend is hot, news sites and agencies strive to build more attention and traffic with a form of newsjacking, leveraging interest in a trending topic to create attention for themselves. Right now, this is happening with the Ice Bucket Challenge, with dozens of news, blog and LinkedIn posts telling marketers what they can learn from this meme. I do not agree…
  • add this feed to my.Alltop

    The Future Buzz

  • 3 Key Metrics Groups for Publishers to Measure & Questions They Answer

    Adam Singer
    30 Oct 2014 | 7:01 am
    The following was my October Analytics column, originally published on ClickZ. Cross-posting here as I know many of you run your own sites and I frequently get questions related to critical metrics for publishers. You can read all my postings on ClickZ here.In a previous story, I wrote about the importance of self-publishing on your own domain and why, in a world of streams, your own platform that you host remains your most critical asset. As a follow-up to that, one of my friends who runs a popular blog asked me to expand upon that post and list some of the metrics I thought were most…
  • Complaining About Cell Phone Usage Makes You Sound Ridiculous

    Adam Singer
    24 Oct 2014 | 12:14 pm
    We live in a world more open and connected than ever before. People globally have conversations with others in their field or with those who share their passion, hobby or art with ease. Collaboration on projects and ideas of all types is happening at an unprecedented scale. Communication among smart, active people has never been better.But don’t tell that to some people nostalgic for a past that never actually existed, who seem to ignore all the barriers technology has broken down in communications and connection. What am I talking about? The anti-technology or altogether unhappy…
  • Gawker Story Bashing Stubble Flies In The Face Of Actual Data

    Adam Singer
    22 Oct 2014 | 9:24 am
    Gawker decided to troll the Internet with a story bashing guys who maintain short facial hair (aka stubble). The diatribe is a 100% subjective, if not impassioned plea for men everywhere to not maintain stubble.I’ll quote just a quick bit from the article that gets at the heart of his argument. And by argument – isn’t actually an argument, it’s some random guy’s opinion (emphasis mine):Men’s facial hair can take three basic forms. You can be clean shaven. That’s fine. You can have stubble, meaning you haven’t shaven for a little while and a…
  • More Data Proves Our Thesis On Soda Being The New Cigarettes

    Adam Singer
    21 Oct 2014 | 1:14 pm
    Although this isn’t a health blog, I like to cover all types of future trends and make predictions on them. One such trend I’ve written up repeatedly is the harmfulness of sugar, and how an excessive amount of refined sugar (like in a soda) is killing you.In a post written last year I made the analogy that sugar will one day be viewed upon as we now view cigarettes. The comparison is simple: there was a point in society when smoking was an accepted social behavior and generally promoted everywhere, similar to how drinking soda is today. The only difference in this analogy is…
  • Dear McDonald’s: No One Wants To See How The Sausage Is Made

    Adam Singer
    13 Oct 2014 | 1:40 pm
    I’ve written up brilliant strategic plays by McDonald’s in the past. But I’ve also shared that they’re completely and totally misguided in their recent tactic of showing “how the sausage is made” and how their “food” is created in a laboratory / factory.The previous example was the gag-worthy chicken goop. The latest was one I stumbled upon was just released today. They’re apparently paying (ex) Mythbuster Grant Imahara as their new celebrity corporate shill, who goes inside of a McDonald’s beef supplier to show you how their…
  • add this feed to my.Alltop

    Damn, I Wish I'd Thought of That!

  • Newsletter #1012: The “Advice I Just Gave a Local Store Owner” Issue

    Andy Sernovitz
    30 Oct 2014 | 8:00 am
    [Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] I was shopping in a local running outfitter’s store a few months ago and got to chatting with the new owner. Here are a few ideas I gave him to try getting lots of people talking about him without spending a lot of money — will they work for you too? 1. Set up some water stations 2. Give out gear with your logo 3. Sponsor a local team 4. Start a running club 5. Let other clubs use your…
  • Newsletter #1011: The “Potty” Issue

    Andy Sernovitz
    23 Oct 2014 | 8:00 am
    [Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Bathrooms are important. They can be the forgotten back corner of your store that your customers totally judge you on — or, if you’re Buc-ee’s (a Texas gas station famous for their plentiful, clean bathrooms), they can be your crowning word of mouth achievement. Here are three lessons from bathrooms: 1> Start conversations 2> Flip a switch 3> Find your niche 4> Check it out: The…
  • And that’s exactly why I blog every single day…

    Andy Sernovitz
    22 Oct 2014 | 7:00 am
    Blogging is a long-term game.  You’re not going instantly viral. You’re not shooting for the home run post. But every post builds your reputation. Every post drives you hired in the search engines. Week after week, more people know about you and what you do. And then, out of the blue … you get the big win. My friend Scott — the Nametag Guy — hit it big: The Today Show was doing a segment about wearing nametags, googled the word “nametag,” found me at the top of the page one, and then did a story on my business: And THAT’S exactly I blog every…
  • Toying with emotions will backfire

    Andy Sernovitz
    21 Oct 2014 | 7:00 am
    Yesterday’s post about a viral video from KLM turns out to be a marketing stunt. It may backfire on them.   On the other hand, many TV commercials are fake stories.  How do you know when you’re risking upsetting people? When you toy with their emotions. If people know it’s fiction — all good. If people were tricked into feeling emotions — and later find out they were duped — they get mad. If they shared the content with their friends — and later find out they were duped — and then get embarrassed — they get really mad. Be careful. When…
  • Cute puppy + Genius word of mouth marketing from KLM

    Andy Sernovitz
    20 Oct 2014 | 7:00 am
    Do you want genuine, meaningful word of mouth?  Do something worth talking about. P.S. It’s not a viral video that matters. It’s a video of something that matters that goes viral.
 
  • add this feed to my.Alltop

    BE RELEVANT

  • Leverage your website touch points to grow a quality email list

    Kath Pay
    22 Oct 2014 | 10:27 am
    Join us for a FREE breakfast briefing Date: Tues 28th Oct 2014Cost: It's FREE!Time: 8.45am registration for a 9.30am start until 11.30am (includes breakfast, morning tea and networking opportunities)Venue: cloud.IQ, 4th Floor, 35 Kingsland Road, Shoreditch, London E2 8AA, UK Aimed at both B2C and B2B marketers, our next FREE Breakfast Briefing event takes a detailed look at how you can utilise all of the touch points on your website to encourage email sign-up’s. Over 98% of website visitors leave before taking any action. Much effort and budget goes into driving your site visits, so you…
  • Things to Consider When Collecting Data via Social Signup

    Tamara Gielen
    13 Aug 2014 | 8:53 am
    Dave Hendricks posted an interesting article on ClickZ titled "Owned Data, Paid Succes", in which he talks about the risks associated with using data gathering via social sign-in on your website. From the article: Bringing owned data into paid media channels - sometimes referred to as data-onboarding - will revolutionize marketing like nothing seen before the invention of the Internet. But if you do not have rights to use "your" data in third-party channels, you are going to miss out on a big piece of the next big thing in interactive marketing: CRM retargeting. You might ask, "How is my file…
  • The Upside and Downside of Gmail’s Native Unsubscribe Link

    Tamara Gielen
    8 Aug 2014 | 12:53 pm
    Gmail is making email marketers sweat again. In the last 12 months alone, the introduction of Tabs caused all-out panic, image caching recalibrated open rate baselines, and grid view caused rendering concerns. Now Gmail is following up with a partial rollout in March of a highly visible native unsubscribe link with a wider rollout, which they announced yesterday. Now any sender that includes the list-unsubscribe header in their emails will have Gmail’s native unsubscribe link show up next to their sender name when an email is opened, whereas previously the only senders who were able to…
  • My favorite reads of the past few weeks

    Tamara Gielen
    8 Aug 2014 | 12:29 pm
    A couple of articles I enjoyed reading recently: Email Benchmarks: Highest Open Rate in Years – Again! 39 Resources for Understanding the Science & Psychology Behind Great Marketing Email as a discovery tool? Try it, you'll like it! Landing Page Strategies that Serve Up Delicious Results What is marketing automation and why do you need it?  Inactive Email Addresses: To Mail, Not to Mail…or Something Else? What is DMARC and How Will it Affect Your Email Delivery? Yahoo! Mail bounces itself, or why using a webmail address is a bad idea Insights from MailChimp’s Send Time…
  • Some Interesting Email Marketing Stats

    Tamara Gielen
    7 Aug 2014 | 5:04 am
    I got an email from the folks over at Moosend this morning with some interesting and fun email marketing stats they pulled from their system and I thought you might find them interesting as well :-)
  • add this feed to my.Alltop

    PsyBlog

  • The Type of Daydreaming That Makes The Mind More Efficient

    Jeremy Dean
    31 Oct 2014 | 6:30 am
    Not all daydreaming is bad for focused thinking, new study finds. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: How The Brain Works During The Two Main Types of Meditation A Blood Test for Depression Mindfulness: 6 Steps to Better Memory, Verbal Reasoning and Improved Concentration Revealed: The Type of Music That Makes You Feel Most Powerful The Type of Yoga That Boosts Memory and Attention
  • The Number of Children That Makes Parents Happiest

    Jeremy Dean
    30 Oct 2014 | 8:50 am
    For happiness: when you should have children and how many. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Why Breastfed Babies Are So Smart Spanking Children Promotes Antisocial Behaviour and Slows Mental Development Lied-to Children More Likely to Lie and Cheat Themselves The Baby Illusion: Mothers Underestimate the Height of Their Youngest Child How to Teach Children to Share
  • A Fast-Acting Treatment Which Helps Severely Depressed Experience Pleasure Again

    Jeremy Dean
    29 Oct 2014 | 9:07 am
    Drug quickly helps with 'treatment-resistant' depression. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Social Anxiety Disorder: Impressive Study Reveals The Very Best Treatment Meditation is an Effective Treatment for Depression, Anxiety and Pain Magic Mushrooms: How They Affect the Brain’s Emotion Centres Revealed: Long-Suspected Danger of Anti-Anxiety and Sleeping Drugs Mental Health Problems Can Shorten Life More Than Heavy Smoking
  • This Beverage Reversed Normal Age-Related Memory Loss in Three Months

    Jeremy Dean
    27 Oct 2014 | 8:01 am
    Drinking this could reduce your brain age twenty years in just three months. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Memory Loss From Alzheimer’s Reversed For First Time With New Approach The Effects of Vitamin E on Alzheimer’s and Age-Related Memory Problems This Blood Type Linked to Memory Loss Later in Life The Facial Expression That Fights Memory Loss Alcohol’s Surprising Influence on Memory Loss in Later Years
  • The Top 5 Personal Fears of Americans

    Jeremy Dean
    26 Oct 2014 | 8:29 am
    Here is what people are most afraid of. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: The 13 Most Universal Phobias How So Many Psychopaths Manage to Reach Positions of Power Are People Born Nice or Nasty? The Personality Trait That Doubles Alzheimer’s Risk Poor Sleep Can Lead to False Memories
 
  • add this feed to my.Alltop

    Affordable Internet Marketing

  • Does social media really help my business to grow?

    Case Stevens
    30 Oct 2014 | 5:48 am
    We all know that the core of any successful business is a valuable product or service in addition to an excellent workforce. However, the real question when it comes to marketing isn’t what’s at your company’s core. It’s how are you going to effectively let people know that what you’ve got is worth investing in! […] Does social media really help my business to grow? is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • What Every Business Owner Must Know About Business Website Design

    Case Stevens
    24 Oct 2014 | 2:50 am
    Just like the design and layout of your store effects the way that your customers view your brand and make their purchases, the design of your website matters. Business website design is an overlooked corner of the industry, with many business owners taking an “if I build it, they will come” attitude. The problem with […] What Every Business Owner Must Know About Business Website Design is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • Offbeat Digital Marketing Techniques You Can Apply In Your Business

    Case Stevens
    18 Oct 2014 | 7:52 am
    Have you ever wondered why your customers aren’t getting caught up with your company’s online marketing strategy? Coming up with a catchy digital marketing plan hooks your target customer base not only to come to your site, but eventually to believe what your company is preaching for. You have to remember that lack of additional […] Offbeat Digital Marketing Techniques You Can Apply In Your Business is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • Marketing Do’s and Don’ts for 2015

    Case Stevens
    14 Oct 2014 | 12:18 am
    No matter how fantastic your product, you aren’t going to sell anything unless you have a killer marketing strategy in place. But the landscape of marketing is always changing, especially with the rise of digital and social media marketing. Here is what every business needs to know about marketing for the upcoming year. DO cultivate […] Marketing Do’s and Don’ts for 2015 is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • Public relations for marketers: hot hints and a how-to-guide

    Case Stevens
    8 Oct 2014 | 2:38 am
    If you are marketing for yourself, a start-up or a business of any kind, sooner or later you are going to want to tell people about your business through the media, in outlets big and small. Even if you have already mastered e-mail marketing or Adsense, plunging into PR can be daunting. So, where to […] Public relations for marketers: hot hints and a how-to-guide is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • add this feed to my.Alltop

    The Accidental Product Manager

  • 4 Ways That A Product Manager Can Become A Better Networker

    drjim
    27 Oct 2014 | 2:00 am
    Good product managers know how to network wellImage Credit In the end, it turns out that product management is all about more than just creating a good product development definition, you have to be a good communicator. However, before you can become a good communicator, you first have to have a network to communicate with. Building that network can be a challenge. What product managers need are some tips on just exactly how to go about building the network that they’ll then be able to leverage in order to ensure that their product will be a success. Your Comfort Zone Larger You know…
  • Product Managers Need To Know Who Their Internal Customers Are

    drjim
    20 Oct 2014 | 2:00 am
    Your internal customers are almost as important as your real customers areImage Credit Product launches are one of the most difficult things that product managers are called on to do. The reason that they are so difficult to do well is because no matter how detailed of a product development definition you’ve created, there are still a large number of moving parts that are involved. It can be very easy to focus on the target customers who you are hoping will select your product. However, it turns out that there are even more types of customers that you should be worrying about: internal…
  • How Product Managers Can Use Twitter, Facebook, Instagram, and Pinterest To Create Product Buzz

    drjim
    13 Oct 2014 | 2:00 am
    Social media is a great way to create product buzzImage Credit As product managers living and working in the 21st Century, we all know about the importance of social media. Many of us have probably already added these skills to our product manager resume. However, discovering just exactly how to make the best use of these new tools that allow us to get in contact with our customers is still something that we are all struggling with. What we need is some expert guidance on which social media tools we should be using and just exactly how to go about using them. Twitter One of the biggest…
  • New Book: How Competition Makes You A Better Product Manager

    drjim
    6 Oct 2014 | 5:40 pm
    How Competition Makes You A Better Product Manager   What You’ll Find Inside: TO BEAT THE COMPETITION, PRODUCT MANAGERS HAVE TO DO SOME HOMEWORK HOW YAHOO PRODUCT MANAGERS ARE KICKING GOOGLE’S BUTT CASE STUDY: WHAT TO DO WHEN A LARGE COMPETITOR SHOWS UP ON YOUR BLOCK HOW PRODUCT MANAGERS SHOULD GO ABOUT DOING BUSINESS RESEARCH Click here for epub, pdf, rtf, lrf, pdb, txt, or html formats
  • Why Product Managers Need Checklists In Order To Be Successful

    drjim
    6 Oct 2014 | 2:00 am
    Having a checklist means never forgetting to do something important… Image Credit Let’s face it, being a product manager means that there are a lot of different things that you are responsible for accomplishing. Many of these things are very small details, a few are medium sized tasks, and just a couple may be very large. However, if you “drop the ball” on any of the things that have to be done you may put the success of your product at risk. How can a product manager become perfect and never forget to do everything that has to be done? The Power Of Checklists Let’s…
  • add this feed to my.Alltop

    SEAN TINER

  • Married!

    Sean Tiner
    30 Oct 2014 | 2:22 pm
    Sean & Ashley Tiner, October, 2014 captured by Vis PhotographyI'm thrilled to announce that I married the love of my life earlier this month!We enjoyed a beautiful backyard wedding reception in Riverside, CA.I look forward to sharing more.
  • 30 Little Life Secrets Learned By 30

    Sean Tiner
    7 Oct 2014 | 1:00 am
    James Bond - 30th Celebration Last December, I turned 30.30 is a big milestone. For most people, it marks the transition from a period of life exploration in the 20s to a time where you start to feel more settled in your career and life path.Here are 30 mantras, I learned from throughout my life. Some of these may be cliches, others are little perils that I have discovered.30) Dance like no one is watching. You may not have the moves of MJ or Julianne Hough, but who cares? Dance and enjoy it! It's free and allows yourself to snap out of your regular routine and appearance. 29) Take…
  • The Tile GPS Tracker - Find Your Keys!

    Sean Tiner
    26 Sep 2014 | 12:00 am
    When is the last time you misplaced your keys or wallet? It may have happened this AM or maybe it doesn't have too frequently. Regardless of how many times you lose your belongings, it's always alleviating to quickly relocate them. In an effort to help keys and belongings be rightfully returned to their owners, Tile, a GPS tracking device, has launched new Bluetooth GPS device to help users locate their belongings. Launched from a Kickstarter campaign last fall, Tile started shipping its device to early founders this summer. I received mine a a month ago and have enjoyed testing it out.From…
  • Summer Refelctions

    Sean Tiner
    19 Sep 2014 | 3:37 pm
    Crystal Cove Sunset Reflection (C) Tiner
  • Make a Splash This Week

    Sean Tiner
    15 Sep 2014 | 12:00 am
    Trestles, CA (C) Tiner
 
  • add this feed to my.Alltop

    Michael Myers Fan Club

  • Trying Herbal Incense For Halloween

    admin
    6 Oct 2014 | 8:28 pm
    It seems that almost everybody has a particular holiday that they love to celebrate. Most people seem to enjoy Christmas but I think that is because they are selfish and they simply like to get presents. I have two holidays that I love. The first is Thanksgiving, and that is simply because I am fat and I love to eat. However there is one holiday that I really get excited over and that is Halloween. I always go all out for the event and this year is going to be no different. I am already making plans for what I want to do and there are some good ideas cooking in my brain. However there is one…
  • Why Keep Tactical Flashlights In a Haunted House

    admin
    29 Aug 2014 | 5:55 pm
    The Internet is full of bloated information that has absolutely nothing to do with reality. However this article is not going to fall into that category. The idea here is tactical flashlights and the reasons that you need to have one. For the sake of arguments lets assume that the flashlight is going to be used in a haunted house. With that being said lets take a few moments and explain the advantages of using tactical flashlights and the reasons that you need to always have one on your side. From this moment forward we will be assuming that we are all talking about haunted houses. The first…
  • Watching Scary Movies Is Exciting!

    admin
    1 Aug 2014 | 10:37 am
    If you are running out of things to do this summer perhaps you need to get started watching some scary movies. I remember back in the day when my husband would gather all the cousins and our daughter around him in the evenings after a family meal to tell them all a scary story. My daughter still talks about that to this day because it made a fond memory for her. She didn’t get too scared but a few of the kids got scared and screamed during these stories. If you have fond memories like that from your childhood then perhaps you would be interested in starting a tradition with your kids as…
  • Getting the Most Out of Your Next Horror Movie Marathon With Ecig Reviews

    admin
    17 May 2014 | 4:52 am
    There’s something about horror movie marathons that just seem to improve the overall quality of life. They help you unwind and truly escape the stress and anxieties that have plagued you all week. The next time you feel the need for a horror movie marathon, there are a few things you can do to make the experience even more enjoyable. Put in Extra Time in the Gym Before the Marathon – Knowing that you’ve already sweated off extra calories means you will be able to enjoy all of your favorite horror movie treats. You won’t believe how much better buttered popcorn, ice cream, and…
  • 3 Scariest Horror Movies of All Times

    admin
    24 Feb 2014 | 8:52 am
    If you are like me then you really enjoy a good scary movie. There is just something special about finding a movie that can really bring you to the edge of your seat and scare the lights out of you. There are many movies that attempt to do this but there are very few that actually succeed. Hollywood has recently started making more horror movies and they are starting to do a better job of making the movies scary and more realistic. However until they are able to consistently put out a good product, I am going to be forced to re-watch the older movies that actually have a great story to tell.
  • add this feed to my.Alltop

    connect.icrossing.co.uk

  • A day in the life of a Lead Developer

    Sharna Waid
    30 Oct 2014 | 9:14 am
    What’s it really like to work in the world of digital marketing? This series of blog posts will show the variation of roles we have at iCrossing and will give an insight into what happens on a daily basis including commuting journeys, social activities, lunch time food spots as well as the best and most challenging aspects of the job. This post introduces Chris from the product development team based in Brighton. Background Before working at iCrossing I was completing my Computer Science degree at the University of Brighton. I had also worked part time during my final year doing software…
  • 3 quick tips to help you move away from auto mode on your DSLR camera

    Tamasin Handley
    30 Oct 2014 | 8:44 am
    I bought a digital SLR camera about 7 years ago and have used it sporadically but rarely ventured away from auto mode. The confusing array of options have put me off learning how to use it properly coupled with the incredibly hard to understand photography jargon you’re faced with if you try to look something up. The fact is it’s not just point and shoot, photography is a really confusing topic with endless things to learn which can be very off putting for the novice photographer. As marketers we’re in constant need of compelling images to capture the imagination of our audience and…
  • Google’s new and improved Consumer Barometer

    Charlotte Wilkins
    28 Oct 2014 | 7:07 am
    The recent expansion of Google’s Consumer Barometer holds many useful insights for digital marketers, from the online resources people use to make purchase decisions, to the differing smartphone activities enjoyed across different age ranges. The overhaul has resulted in a much more intuitive user experience and a slightly more aesthetically pleasing UI but the main reason for the change is the inclusion of a much vaster pool of data, collected worldwide earlier this year. The free tool provides a wealth of consumer information which can be manipulated in just a few clicks. A mere 7 clicks…
  • The Joy of CX: Why humanising data is the only way to succeed in today’s digital landscape

    Jenny Ellery
    21 Oct 2014 | 2:18 am
    “We want to be human, not digital” – this was the opening line from Mel McVeigh, host at the Drum’s Joy of CX event at Bounce in central London last week. It’s a powerful statement and one that really should be at the heart of everything we as marketers do.  Sadly, it isn’t. But what is digital, if it isn’t about people?  The answer is nothing.  It is all too easy to get lost in the wilderness of digital data and to forget that what we are looking at is information about individuals, about people.  That at the other end of screen, that ‘click’ or that ‘eyeball’ is…
  • This week we’re humanising data at the Joy of CX

    Georgie Wright
    15 Oct 2014 | 3:37 am
    Data is all very well and good, but unless you are using it to draw actionable insights in order to understand your audience better and to ensure the best experience for your customers, then what’s the point? We’re spending tomorrow with the team from The Drum at their ‘Joy of CX’ event (cheeky), in London’s rather cool Bounce venue to look at exactly this. How can we use data? How can we make the most of it to directly improve our customers’ experience with us? And, how can we make data human? Our Head of Media, Sam Fenton Elstone, will be taking to the stage with Hearst’s…
  • add this feed to my.Alltop

    The Database Diva

  • Suffering from Permission-Email CASL Anxiety? Your Prospecting May Be DOA Already

    Lori Feldman
    23 Oct 2014 | 10:48 am
    Sometimes I get questions that beg for a blog post response because so many people want the same answer. This one, from a Canadian marketer on my list who asked me how to collect permission-based emails that complied with Canadian Anti-Spam Legislation (CASL) was my inspiration for today’s post. He asked me to give a webinar on “emailing in a time of CASL” and I said, “no one will come.” Here’s his request and my answer. “Lori, thanks for your email, downloads and webinars. “I bought my CRM for my consulting practice with the goal of using it…
  • How “Little Data” Competes with “Big Data” in CRMs

    Lori Feldman
    25 Jun 2014 | 11:40 am
    In big companies, big data is all over the place: multiple product channels, multiple websites, various transactional systems. It’s very hard for them to get their arms around the continuing flow of often contradictory customer information without huge, expensive data warehouses and highly paid analysts. For example, a customer may use a social media login credential with one email address to make her first website purchase. Then she may use a different name and email to sign up for daily deals from the same company. Which channel gets the credit for creating the customer? Which email…
  • Marketing Automation Is a Business Systematizer

    Lori Feldman
    9 Jun 2014 | 5:27 pm
    This is my favorite coffee shop in St. Louis. I drive there several times a week for my mocha latte fix, even though it’s out of the way and I pass several Starbucks. The morning baristas always make me the *perfect* cuppa Joe: just the right temperature, not too sweet. Now that they have video on the drive-thru order board, they recognize me, then tell me my order before I have to say it. But I never go to this Cafe after 1pm. After that, if I need caffeine, I go to Starbucks–even though it’s my second choice. Makes me sad, but the mocha I buy at 2pm just isn’t the…
  • Why We *Suddenly* Changed our Business Model

    Lori Feldman
    19 May 2014 | 5:15 pm
    A little over 2 months ago, The Database Diva partnered with Ken Quigley of Keystroke Quality Computing, to take over our: ACT Software sales and ACT Technical Support, including our active ACT support contracts The hand off has been a very smooth transition (as many of our clients have reported back!) Todd Viau, our VP of Technology, is even helping Ken during the transition. Many of you commented how pleased you were that you still got to work with him to resolve your ACT problems. So why would we *suddenly* change our business model so dramatically after 10 years in the list of the…
  • Was your daughter killed in a car crash? Database marketers want to know

    Lori Feldman
    27 Jan 2014 | 6:29 pm
    You never know when you might be able to profit from someone else’s tragedy, after all.   Lori Feldman‘s insight: In the early 80s, before massive “Do Not Mail” legislation took effect, I was often asked in my job as a list broker for lists of widows and divorcees. Financial companies wanted these names to market their “rollover” services. Death information was compiled from the USPS’s “deceased database” which was, essentially, a change-of-address form completed by the widow. “Divorce status” was typically compiled from…
 
  • add this feed to my.Alltop

    Jim's Marketing Blog

  • Why Time Management didn’t work for you AND how to fix it!

    Jim Connolly
    30 Oct 2014 | 1:46 am
    I want to share something important with you today. It’s something that has helped my clients achieve amazing results for almost 20 years. It has helped them master time management and make massively more progress than ever before. Here it is. Never enough time? The average small business owner complains that they never have enough time. This is factually incorrect. They have 24 hours available to them every day, just like the most successful business owners. What the average small business owner lacks isn’t time. What they lack is direction. “If you don’t know where…
  • A few words of encouragement

    Jim Connolly
    28 Oct 2014 | 11:47 pm
    From time to time, we all need a few words of encouragement. The thing is, people in need of encouragement do not always tell us. On the outside, they may seem fine. Confident and courageous even. However, on the inside, they may really need to hear our words of encouragement. They could be at a crossroads, about to quit or desperately looking for external confirmation that they can turn things around. Become a catalyst of encouragement We often underestimate how important our words are, to others. Think about it, even a smile from a stranger can lift our spirits, let alone some words of…
  • Marketing your business: What you need to know!

    Jim Connolly
    27 Oct 2014 | 4:42 am
    Helen from Long Island, New York emailed me with an important marketing question. Maybe the most important marketing question there is! I’m going to share it with you, with her permission, along with my answer, as I believe you will find it interesting. It’s all about a common attitude small business owners have, when it comes to marketing. Here’s an excerpt from Helen’s email: “My husband quit his job 2 years ago and now runs a training business. [...] Nothing he tries works when it comes to marketing and so I’m begging him to get some professional…
  • Business owners: How to enjoy your best year ever!

    Jim Connolly
    26 Oct 2014 | 3:07 am
    Your past does not equal your future. With a few improvements, it’s possible to elevate your business to a whole new level — which is what today’s post is all about. Let’s go! Question time As business owners, there are some important marketing questions, which you should regularly ask yourself. These include: Are you regularly receiving word of mouth referrals? When you tell people about your business plans, are they so excited by what you tell them that they want to get involved? Are you attracting the right kind of clients or customers? If you stopped publishing…
  • 12 Things every business owner should know!

    Jim Connolly
    24 Oct 2014 | 5:52 am
    Here are 12 pieces of advice I wish someone had told me, when I started out in business. I hope you find them useful. Be quick to forgive. While you’re holding a grudge, they are out dancing. Either you run the day or the day will run you. Become a better decision maker. Remember, the decision to be indecisive is also a decision. Always try to leave the people you connect with better than when you found them. Risk taking is underrated. If you win, you’re happy. If you lose, you’re wise. In the Google era, people can find 20 alternatives to you in 2 minutes. Embrace what…
  • add this feed to my.Alltop

    @AskJamieTurner

  • Five Indispensable Ways to Connect with Key Influencers on Google+

    JamieTurner
    29 Oct 2014 | 2:19 pm
    Marketers often neglect Google+ and choose to focus their efforts elsewhere, In fact, when Google+ first launched it was largely derided by many marketers and businesspeople. At the time, an overcrowded social media market was certainly going to be tough to penetrate, but Google+ has made rapid progress. Twitter can feel like being lost on the highway, while over on Facebook a fan or customer must initiate the first contact. Google+ is different — information isn’t hidden amongst a swamp of social noise, and it’s easier for marketers to make pro-active steps to engage customers.
  • 3 Dirty Little Secrets for Selecting the Best Visual Content

    JamieTurner
    28 Oct 2014 | 2:40 pm
    It’s no secret that visual content can boost the quality and success of marketing content on the web. However, all too often, content marketers make the mistake of relying too much on the same old, boring stock images, without giving much thought to content. In today’s competitive environment, it’s crucial that your images relate to your brand, quickly grab the reader’s attention, and completely embody the main topic all at once. In many ways, the images you pick are as important as the content itself. Here are three ways to choose images that will truly click with your website…
  • How to Use Triggered Emails to Generate a 70.5% Increase in Open Rates

    JamieTurner
    26 Oct 2014 | 5:35 pm
    Did you know triggered email messages average 70.5 percent higher open rates and 152 percent higher click-through rates than traditional bulk messages, according to Epsilon? Yup. You read that right. Automation is one of the easiest ways to take your marketing operations to the next level – and make your life easier. At Emma Email Marketing, we created an e-book about this topic that’s designed to help modern marketers learn how to build an email automation program that gets great results right away. (Interested in downloading the e-book? Click here.) Of course, every journey begins…
  • Are You Making These Fundamental Mistakes with Your Email Marketing?

    JamieTurner
    24 Oct 2014 | 8:54 am
    There are some things an email marketer can do that while they won’t kill you, they will make you dead to your subscribers. They’re innocent enough mistakes and some not totally egregious errors. However, when not taken into consideration … they can mean the difference between email marketing success and failure. Here are five deadly mistakes made in email marketing. Unbalanced content Big blocks of text make everybody’s eyes glaze over. They’ll scan for anything in bold and headlines and probably ignore all the copy you worked hard on crafting. All the same, emails with too…
  • Mobile Advertising: How to Lay the Right Foundation for Stronger Marketing Results

    JamieTurner
    22 Oct 2014 | 1:38 pm
    Research shows that most consumers (91 percent) keep their mobile device within three feet of them 24X7 – and nearly one-third use mobile as their primary means of going online. Companies today that aren’t immersing themselves in mobile marketing are not only missing out on a huge opportunity to drive more awareness and revenue, they are also decreasing the potential of their current marketing efforts. It’s important to remember that consumers are engaging with a variety of media – smartphones, tablets, PCs, TV – and your marketing plan should mirror that. According to Mobify,…
  • add this feed to my.Alltop

    columbus imPRessions

  • Coming to the Polaris Fashion Place

    7 Oct 2014 | 11:07 am
    The newest United Way of Delaware County Women's Leadership Network banner  to be hung at the Polaris Fashion Place.  Recognize anyone? Live in Delaware County and want to learn more about the WLN?  Check out the website here.
  • Columbus Dispatch Social Strategy Exceeding Goal Three Months Ahead of Schedule

    23 Sep 2014 | 11:39 am
    At the end of January I was hired by The Columbus Dispatch to assist with their Facebook social strategy. I was charged with taking their over 30,000 likes to a benchmark year-end goal of 60,000 likes and boosting weekly engagement levels. This week the Columbus Dispatch Facebook page exceeded the year-end 60,000 like goal ahead of schedule by almost three months. Currently they are at
  • My Dames Bond Interview with Mary B

    24 Mar 2014 | 12:22 pm
    A couple months ago CEO and Dames Bond Founder Mary Relotto asked me to do an interview segment for her Columbus BizTV Show. I sat down with Mary to talk about strategic marketing. After watching I guess the interview wasn't as bad as I thought, but I still prefer to be behind the camera providing the messages instead of being the actual messenger. Thanks Mary, Dames Bond and Columbus BizTV
  • Strategic & Sophisticated Social: Columbus Metro Parks

    19 Feb 2014 | 4:47 pm
    The Columbus and Franklin County Metro Parks once again renewed their contract at the beginning of the year with columbus imPRessions making this the beginning of our fourth year working together. As social media changes so does the strategy to make sure our reach, engagement and page visits continue to track at high volumes across Facebook, Twitter, Pinterest, YouTube, and Instagram.
  • Fan of Love It Or List It? Columbus Dispatch Has Something For You!

    3 Feb 2014 | 1:51 pm
    Are you a fan of the HGTV Show "Love It Or List It"? If so, the duo will be in Columbus on March 1st and The Columbus Dispatch has a VIP prize for you! Just like the Columbus Dispatch Facebook page, click on the "Love It Or List It" Contest Tab and you could win a VIP Meet and Greet Package just for liking their page! It's that simple. Good luck! This is one of the social promotions I'm
 
  • add this feed to my.Alltop

    Think customers: The 1to1 Blog

  • What Location Data Giveth, It Taketh Away: The Pros and Cons of Hyperlocal Data

    Judith Aquino
    29 Oct 2014 | 10:01 pm
    Mobile technology is often described as an enemy of in-store retailers by putting competitors at consumers' fingertips. Savvy retailers, however, can fight back by providing relevant, local information to drive consumers to their store locations. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • 'Spooky' Halloween Spend Trends Foreshadow Upcoming Holiday Habits

    Anna Papachristos
    29 Oct 2014 | 3:00 am
    Though Halloween may be known for its tricks and treats, the craziest antics often come well before All Hallows' Eve even arrives. You see, as Halloween continues to gain in popularity, consumers are now scrambling to conjure up costumes and stockpile sweets before one holiday rolls into the next. In fact, according to the NRF's Halloween Consumer Spending Survey, consumers are expected to spend $7.4 billion on Halloween goods in 2014. Thus, with added importance and immediacy driving shoppers to get their acts together, this year's survey demonstrates just how consumer behaviors and…
  • DMA2014: A Reality Check on Enterprise and SMB Omnichannel Marketing Strategies

    Tom Hoffman
    28 Oct 2014 | 5:37 am
    One of the reasons that marketing leaders and other professionals attend conferences is to get a reality check on what their peers and other companies are doing. Are we in-line with industry best practices? Is anyone else struggling with this marketing activity? While attending the DMA2014 Annual Conference & Exhibition in San Diego on Monday, I decided to apply this theory to see how both small-to-midsized businesses (SMBs) and enterprise companies are faring with their omnichannel marketing strategies. The responses I received from attendees were enlightening. There’s more… To read the…
  • Attributes of a Successful Social Media Strategy

    Mila D'Antonio
    26 Oct 2014 | 9:01 pm
    What makes a successful social media strategy? That was the question on many minds at last week's Connect via Hootsuite event in New York City. Panelists addressed concerns regarding engaging audiences and customers in meaningful ways, finding metrics to convince executives of social's value, and empowering employees to participate in social initiatives. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • How Customer Experience Champions Transform Culture

    Guest Blogger: Sam Stern
    24 Oct 2014 | 5:20 am
    In my latest report for Forrester, How Customer Experience Champions Transform Culture, I take a closer look at how companies are using these programs to drive customer obsession. In 2014, a number of companies have launched their own versions of these programs, so we thought it was time to take a closer look. These programs work as extensions of core customer experience teams which tend to be quite small. Champions help: There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • add this feed to my.Alltop

    Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image

  • The Biz Of Twitter

    Mitch Joel
    31 Oct 2014 | 5:46 pm
    Twitter has one of the most fascinating beginnings. The story of how Twitter came to be is a fascinating one. It's a melting pot of culture, technology, creativity, design and more. It's the story of people who were not afraid to try many things, and also decide when to stop doing what wasn't working. I've had the pleasure of meeting and sharing the stage withTwitter co-founder, Biz Stone, on a few occasions. We also share the same book publisher. In this episode of Foundation with Kevin Rose, Biz talks about his entrepreneurial roots, how he left college to work in the art and design space…
  • A Big Thank You... For Being You

    Mitch Joel
    31 Oct 2014 | 9:39 am
    Sometimes you don't even know how much you have changed the world. Every year, I take part in an event called, Light The Night Walk. It's for The Leukemia & Lymphoma Society of Canada. I take part in this walk for a very personal reason. My best friend's daughter was diagnosed with Leukemia when she was just five years old. No previous family history. No previous medical issues with her. Just "boom." She was suddenly very sick and the prognosis and recovery is always very touch and go. A living nightmare. Leah made it out alive. She is in remission... back at school... back with her…
  • Apple Pay And The Future Of How We Spend Money

    Mitch Joel
    27 Oct 2014 | 6:53 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • It's Not My Job Anymore

    Mitch Joel
    26 Oct 2014 | 9:31 am
    Do brands still need to be convinced about digital marketing? It's done. It's over. Digital marketing is an integral component of a proper marketing mix. In fact, I can selfishly argue that digital marketing is more important than most traditional mass media channels. That doesn't devalue what can be done with traditional advertising, it simply means that digital marketing - on its own - can be enough to build, sustain and retain a healthy client base. Yes, there are countless brands that have built massive businesses without the help of traditional advertising, by relying solely on the power…
  • How To Speak So That People Want To Listen

    Mitch Joel
    26 Oct 2014 | 8:24 am
    Episode #433 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How many people do you know that are able to get even one of their talks on to the TED stage? My friend, Julian Treasure, has done it five times. Crazy. You have to be working on some pretty interesting stuff for that to happen. And, indeed, he is. Over the years, Julian's TED talks about the power of audio have become "must-watch" presentations. Julian is the chair of The Sound Agency, a company that advises businesses on how to use sound. He is also the author of the…
 
  • add this feed to my.Alltop

    Total Youth Research

  • Gen Y, Mobile and Retail Infographic

    Graham Brown
    29 Oct 2014 | 6:17 am
    Generation Y, Mobile Smartphones and Retail Infographic Find out more about Gen Y and millennials in this related research. Checkout This Related Research Youth, Mobile and Influence The Business Case for Youth Teens and Social Media Youth, Mobile and Retail The post Gen Y, Mobile and Retail Infographic appeared first on Total Youth Research.
  • In communicating with youth today, attention is your biggest cost

    Graham Brown
    3 Oct 2014 | 8:58 pm
    In communicating with youth today, attention is your biggest cost. The average American sees 170,000 marketing messages by her 17th birthday. You can’t buy youth trust and attention anymore, you have to earn it. Discover more insights like these in my latest presentation Growing up Digital in an Analog WorldYouth and technology today I hope you enjoy my latest presentation View the presentation The post In communicating with youth today, attention is your biggest cost appeared first on Total Youth Research.
  • Are Teens “So Over” Facebook Already?

    Graham Brown
    3 Oct 2014 | 5:04 am
    THE FACEBOOK TEEN EXODUS By: N i c o l a Publishing the “How teens use social media” report this week has been an interesting eye-opener in what comes next. William Gibson, author and inventor of the term “cyberspace” once wrote that, “The future is already out there, it’s just not evenly distributed.” I agree. You only have to look at how young people use social media today to see how adults will tomorrow. Facebook, SMS, BBM – all brought to mass market acceptance by teens. Under 20s are now the biggest demographic on Twitter –…
  • Youth Marketing Today: Awareness means nothing, attention means everything

    Graham Brown
    1 Oct 2014 | 2:37 am
    Awareness means nothing, attention means everything. Awareness counts for little these days when communicating with Generation Y. When was the last time you bought a Cadillac? Being known is not the same as people paying attention to your marketing messages. Discover more insights like these in my latest presentation Growing up Digital in an Analog WorldYouth and technology today I hope you enjoy my latest presentation View the presentation The post Youth Marketing Today: Awareness means nothing, attention means everything appeared first on Total Youth Research.
  • Social Media: Generation Y Characteristics

    Graham Brown
    23 Sep 2014 | 6:07 pm
    Social Media: Generation Y Characteristics DEFINE:GENERATION Y “The generation born in the 1980s and 1990s, comprising primarily the children of the baby boomers and typically perceived as increasingly familiar with digital and electronic technology.” Origin 1990s: after Generation X. See also Wikipedia Find out more about Gen Y and millennials in this related research. Checkout This Related Research Youth, Mobile and Influence The Business Case for Youth Teens and Social Media Youth, Mobile and Retail The post Social Media: Generation Y Characteristics appeared first on Total…
  • add this feed to my.Alltop

    Curiously Persistent

  • We Love the Internet 2014/44: The Dachshund’s Creek edition

    Simon Kendrick
    31 Oct 2014 | 2:15 am
    Part 1: For the day job Things to think about: BuzzFeed doesn’t need ‘trust’ to win the Internet Couch potatoes have killed the internet dream – lean back beats sit up 72 hours of #gamergate – analysing the tweets Test-Driving a $35 Firefox OS Smartphone – technology getting cheaper and cheaper Reference points: Windows 93 – tongue in cheek emulator Facebook IQ pulls together their various pieces of research Six amazing infographics reveal what London’s really like Consumer barometer – research from Google Longer reads: You Can Look It Up: The Wikipedia Story The…
  • We Love the Internet 2014/43: The Pancake apes edition

    Simon Kendrick
    24 Oct 2014 | 1:48 am
    Part 1: For the day job Things to think about: Peak Google – will it follow the IBM and Microsoft pattern? How Facebook and Google Now Dominate Media Distribution She Tweeted Against the Mexican Cartels. They Tweeted Her Murder. The PR genius of Taylor Swift’s viral media empire Michael Wolff on HBO, CBS Streaming: TV Is Disrupting the Internet How Facebook is wrecking political news Long live the TV remote control Reference points: The 25 Most Influential Teens of 2014 Nine real technologies that will soon be inside you Petittube – taken from the sad, weird world of unseen YouTube…
  • We Love the Internet 2014/42: The Rap research lab edition

    Simon Kendrick
    17 Oct 2014 | 1:31 am
    Part 1: For the day job Things to think about: The diminished iPad – is it on the wane? Is this article too long or too short? Why newspapers are writing the wrong articles for the web Without net neutrality, what stops HBO from turning the internet into cable? When You Fall in Love, This Is What Facebook Sees – anatomy of a relationship Is E-Reading to Your Toddler Story Time, or Simply Screen Time? BuzzFeed’s choice of publisher says a lot about how the site looks at media We Want Privacy, but Can’t Stop Sharing Reference points: Community development handbook – written by Meg…
  • We Love the Internet 2014/41: The Common mythconceptions edition

    Simon Kendrick
    10 Oct 2014 | 1:34 am
    Part 1: For the day job Things to think about: The Internet’s Grim Reaper of TV Ratings: Helpful or Unbearable? YouTube has a social experiment problem – ie the popular personalities aren’t necessarily the most sensible The Future of TV: 4 Reasons Why It Will Keep Getting Better The rise and fall of the interactive movie Reference points: Common mythconceptions We have to stop – Instagram album of people using their phones rather than being present Emergent – a new service to verify rumours Results of the Quartz global executive study – the site is as interesting as the…
  • We Love the Internet 2014/40: The Move fast and break things edition

    Simon Kendrick
    3 Oct 2014 | 1:30 am
    Part 1: For the day job Things to think about: Move fast and break things – or not Steve Cheney on the future of Apple and Google How Facebook and Google are taking over your online identity Why Rumours Outrace the Truth Online – they’re more interesting The economics of internet comedy videos Why a leading professor of new media just banned technology use in class The great wi-fi experiment – we don’t pay attention to terms and conditions Reference points: Dear Rupert – Google respond to Mr Murdoch point by point Beyoncé as a Harvard Business School case study The evolution of…
  • add this feed to my.Alltop

    Marklives.com

  • Heroes & Zeros: Garmin & FNB’s un-Steve — best & worst brand strategies of the week

    Simone Puterman
    30 Oct 2014 | 8:47 pm
    This week during The Ad Feature on 702, Andy Rice (@ricecommaandy) and Jenny Crwys-Williams (@jcwLIFE)take a look at the brand strategies behind both Garmin’s “Where were you when you last felt alive?” and FNB’s un-Steve campaigns. Find out why these feature in this week’s Heroes & Zeros by watching the webisode below: The Jeremy Maggs reference: theredzone: Adhoc: Fight back – SA Steves respond to FNB campaign For a fresh look at the world of advertising, Jenny Crwys-Williams of talk radio station 702 (@Radio702) chats to advertising critic Andy Rice on The Ad…
  • MagLove: It’s all about the taste

    MediaSlutZA
    30 Oct 2014 | 8:16 pm
    MediaSlut (@MediaSlut)’s choice of the best international and local magazine covers in this week: J/M Los Angeles Time Out Melbourne Vancouver Woolworths TASTE DESTINY INTERNATIONAL J/M, November 2014 The cover story on the Netherlands’ J/M magazine is about “fat kids” and the question being asked is “who’s fault is it?”. Its been illustrated so absolutely brilliantly and so cleverly (instead of just plonking a chubby child on the cover…)! J/M magazine is a magazine for parents of children between the ages of 4 ad 16 years old. Los Angeles, November 2014 For its “Food…
  • #Top40TVratings: 20–26 October 2014

    Simone Puterman
    29 Oct 2014 | 8:35 pm
    by SAARF & MarkLives (@marklives) See who made it to the top of our National and DStv charts for the week of 20–26 October 2014! A collaboration between the South African Audience Research Foundation (SAARF) and MarkLives, this #Top40TVratings column is a weekly roundup of SA’s TV audience viewership. We reveal the best-watched shows of the week before (in this case, 20–26 October 2014), where they ran and how many South Africans tuned in to watch. We offer two tables: The first covers all households — free-to-air viewing (the various SABC channels and e.tv), as well as the DStv…
  • Shelf Life: Low and behold, how clever of Woolies!

    Simone Puterman
    29 Oct 2014 | 8:13 pm
    Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Banting bonanza from Woolies Cadbury’s releases Book of Joy Philips’ new Airfryer, and another winning wine. Woolworths is CarbClever Especially for all you low-carb converts who can’t do without your Woolies convenience — the oh-so-clever retailer has jumped on the banting bandwagon and is offering a range of low-carb meals. The range, aptly labelled CarbClever, excludes pasta, potatoes and rice, and they are already on shelf as I spotted them this weekend. There are nine meals, a…
  • Tech Law: Marketers should reconsider targeted online ads

    Simone Puterman
    29 Oct 2014 | 8:06 pm
    by Paul Jacobson (@pauljacobson Conventional wisdom in the marketing industry seems to be that better targeted ads are more effective. It makes sense. If you can present an ad to a consumer whom you believe is actually interested in your services, surely that consumer will be more inclined to purchase from you? A prominent example of this thinking in action is Facebook, where ads are customised based on your Facebook activity and profile data. If you start posting about your love for sushi and share that love in your profile, you can be sure you will soon see ads for sushi products and…
 
  • add this feed to my.Alltop

    Kaleidico

  • 6 Tips for Successful Client Meetings

    Bill Rice
    31 Oct 2014 | 6:00 am
    Client (internal or external) meetings are essential elements in the business of creating exceptional marketing campaigns. I realize we are in the age of virtual everything, but nothing beats a good personal meeting to build a profitable relationship and launch amazing creativity. However, there’s an art to making meetings successful, for both you and yourRead More Article by Bill Rice at 6 Tips for Successful Client Meetings
  • The Cross Section of Corporate Web Design and Inspiration

    David Nance
    29 Oct 2014 | 8:20 am
    In this installment, the aim is to give design inspiration that can help direct a future corporate web design project. It could be said that one of the things that we lack most as a society is the energy to consistently think creatively. For that reason, and a general lack of time, innovation is atRead More Article by David Nance at The Cross Section of Corporate Web Design and Inspiration
  • Why You Need To Build Better Mobile Marketing Campaigns

    Michelle Nickolaisen
    28 Oct 2014 | 6:00 am
    If you found out that you were losing up to a third of your potential customers because of a flaw in your marketing strategy, you’d be all about addressing that flaw, right? Well, even though most business owners realize that they need to work on their mobile strategy, they don’t quite realize the potential repercussionsRead More Article by Michelle Nickolaisen at Why You Need To Build Better Mobile Marketing Campaigns
  • Why a Good Email List is the Lifeblood of Your Business

    Michelle Nickolaisen
    24 Oct 2014 | 7:56 am
    With all the hubbub about Facebook, Twitter, Pinterest, or whatever other new social media kid on the block, it’s easy to forget about the online marketer’s standby: email. If you’re new to online marketing for your business, all of that aforementioned hubbub might make you think setting up a Facebook page (or a Twitter orRead More Article by Michelle Nickolaisen at Why a Good Email List is the Lifeblood of Your Business
  • Retargeting 101: Make Your Ads Live Longer

    Michelle Nickolaisen
    22 Oct 2014 | 6:00 am
    Have you ever gone shopping online, clicked away from the store…and then had those exact same products you were looking at follow you to Facebook? That’s retargeting (sometimes called remarketing–we’ll get to that in a moment) in action, and it’s one way to get a lot more bang from your buck with online marketing. WhatRead More Article by Michelle Nickolaisen at Retargeting 101: Make Your Ads Live Longer
  • add this feed to my.Alltop

    Technology & Marketing Law Blog

  • Equivocal Email Exchanges Don’t Transfer Copyright Ownership

    Venkat Balasubramani
    31 Oct 2014 | 2:32 pm
    The Tjeknavorians collaborated with Mardirossian to make a film about the Armenian genocide. They never signed a paper agreement, although they had a bunch of correspondence regarding the film. Mardirossian contributed funds to the project on an ongoing basis (up to a certain limit). Several years into the project, the relationship deteriorated and Mardirossian demanded the in-progress materials from the Tjeknavorians. The Tjeknavorians refused, and Mardirossian filed suit in state court. The Tjeknavorians filed a separate federal court lawsuit. The key issue in the federal court case was…
  • Hertz Faces Negligence Suit For Employee’s Facebook Bashing of a Customer–Howard v. Hertz

    Venkat Balasubramani
    29 Oct 2014 | 3:13 pm
    Maurice Howard is a Hertz customer who alleged that a Hertz employee (Shawn Akina) posted the following comment about Howard on Facebook: I seen Maurice’s bougie ass walking kahului beach road . . . n*** please! A number of Akina’s Facebook friends, all Hertz employees, allegedly posted comments on Akina’s page. Akina allegedly described Howard as: a broke ass faka who act like he get planny money .. The following exchange ensued: [co-worker:] run that faka over!!! lol. [Akina] i was tempted too, but nah, i had a white car, neva like u guys scrub da blood off. [a co-worker comment:]…
  • The New U.K. Online Gambling Law: Cyberlaw 3.0 – or a Return to Cyberlaw 2.0? (Guest Blog Post)

    Eric Goldman
    29 Oct 2014 | 8:42 am
    Photo credit: “United Kingdom High Resolution Casino Concept” // ShutterStockBy guest blogger Marketa Trimble The new amendments to the U.K. gambling law in the Gambling (Licensing and Advertising) Act 2014 will take effect on November 1, 2014, following a U.K. judge’s rejection of a challenge to the validity of the Act earlier this month. With this new Act becoming effective this week, we might wonder whether it returns U.K. gambling law to cyberlaw 2.0 – to the legal order that Michael Geist in 2003 defined as (among its other features) “a shift from a borderless network…
  • Food Flavor Can’t Be Trademarked (Even If The Baked Ziti Is Delicious)–NY Pizzeria v. Syal (Forbes Cross-Post)

    Eric Goldman
    28 Oct 2014 | 8:09 am
    You may remember the advertising campaign for Coke Zero from almost a decade ago. The gag is that Coke Zero allegedly tasted so much like “real” Coke that one division of Coca-Cola threatened to sue another division for “taste infringement.” If you don’t recall the Coke Zero commercials, watch an example (embedded below) and a 2007 New York Times article recapping the ad campaign. In my world, ridiculous intellectual property overclaims aren’t very funny, even in fictional commercials. Yet, apparently Russo’s New York Pizzeria restaurant…
  • Android ID Isn’t Personally Identifiable Information Under the Video Privacy Protection Act

    Venkat Balasubramani
    27 Oct 2014 | 4:01 pm
    Shutterstock / SoulCurry – I love My Privacy This is another Video Privacy Protection Act lawsuit. The Cartoon Network has an app on the Android platform. Plaintiff (not a minor) downloaded the app. He complains that The Cartoon Network’s disclosure of his viewing history to a third party analytics company named Bango (located in the UK) violates the VPPA. The court initially rejects the standing challenge, noting that the VPPA expressly creates a private cause of action. The court also rejects Defendant’s argument that plaintiff, not being a paying customer, is not a subscriber.
  • add this feed to my.Alltop

    Vitamin IMC

  • Northwestern IMC does Dreamforce

    Davi Griffin & Burcu Agma
    23 Oct 2014 | 3:17 pm
    This summer we had the opportunity to work at Salesforce in San Francisco for our Summer Immersion Project along with three other talented IMCers—Olivia, Rama, and Cerise. As an extension of our work, our Salesforce team invited us to their largest conference of the year: Dreamforce. All summer we’d heard what an experience Dreamforce was. Dreamforce 2014 did not disappoint. Salesforce knows how to throw an event! Dreamforce 2014 had more than 145,000 registrants from around the world that had the opportunity to attend sessions, watch keynotes, and network. Some highlights included…
  • IMC Goes Global in London

    Kiersten Corradetti & Eliscia Filice
    13 Oct 2014 | 8:27 am
    Welcome back to the Fall Quarter! We, Eliscia and Kiersten, the Co-Directors of the IMC London Trip, are excited to share with you our planning experience and tales from abroad. This August, fourteen IMC Graduate Students crossed the pond to experience business in London. We were tasked with planning a networking trip to better understand business in the UK and meet with IMC alumni.  We worked on coordinating company visits, researching sightseeing activities, planning a networking event, and putting together an all around great time for the students! When it came to figuring out the…
  • My IMC Summer Immersion Takeaways

    Joseph Woodard
    4 Oct 2014 | 11:44 am
    As part of Northwestern’s Integrated Marketing Communications (IMC) graduate program, each student participates in a summer immersion project. Students are placed in various companies across the country and world. Many of us had prior work experience before coming to the program and have gained valuable practical knowledge that helped prepare us for our graduate internships. In the months leading up to the Summer Immersion Quarter, IMC students receive a solid academic foundation in areas such as marketing analytics, management, consumer insights, and strategy. Many of our class projects…
  • CMO – Examine Eco-Brands and Grow

    Mari Bakken
    19 Jun 2014 | 12:41 pm
    Image Courtesy of Creative Commons As a CMO, you know it’s important to understand your customer; as their preferences change, you must evolve your understanding of their needs in order to tie your product into their lifestyle. As a graduate student in Medill’s Integrated Marketing Communications program and an avid supporter of social causes, I have been researching the effect of cause marketing on businesses and how it relates to company growth. “Inside the Buy-One Give-One Model” by Christopher Marquis and Andrew Park argues that the One-For-One Model, founded by Blake MyCoskie at…
  • Marketers – Wearable Tech is the Future so Prepare Now or Perish!

    Burcu Agma
    2 Jun 2014 | 12:41 am
    Image Courtesy of Wired As a marketing manager, you are beginning to see the use of wearable tech and know it will soon become embedded in the culture of your high value markets. Because the wearable technology field is fast evolving and is increasingly relevant to consumer groups, it is a puzzle for all of us to solve. The key is to find the right pieces at the right time.  As a graduate student in the Integrated Marketing Communications program at Northwestern University, I found two articles to help clarify wearable tech challenges and bring the pieces of this puzzle together. A recent…
 
  • add this feed to my.Alltop

    Online Marketing Blog - TopRank®

  • Online Marketing News: Tweets From Strangers, Facebook Dominates, Searching For Emojis

    Ben Brausen
    31 Oct 2014 | 3:45 am
    A History of Social Media Advertising [INFOGRAPHIC] - Where have social ads been and where are they heading? The infographic above shows how things started and where we are now. Check it out. Mashable Report: Facebook Dominates Social Sharing Of Major Events, But Twitter & Reddit React Quicker - ShareThis quarterly report finds that Facebook commands a large lead in total sharing of major events, but Twitter and Reddit activity ramps up the closer you get to the event. Marketing Land Twitter Beats Revenue Expectations Again but User Engagement Slows - At Twitter, a pattern is emerging:…
  • 10 Must Read Content Marketing Posts for 2015

    Lee Odden
    29 Oct 2014 | 3:55 am
    Over the past 5 years we’ve published over 380 articles about content marketing here on Online Marketing Blog. It’s a big topic after all – with plenty of opportunity to help marketers better understand the planning, creation, management, promotion, measurement and performance optimization of content. After digging in to our web and social media analytics, I’ve identified 10 of the most popular posts on content marketing that I’m sure you’ll find useful. From our Content Marketing Maturity Model to tips, tools and measurement – the 10 posts…
  • For Better Integrated Marketing, Look Inside for Insights

    Lee Odden
    28 Oct 2014 | 7:15 am
    Integrated Marketing often means a combination of marketing tactics as part of a specific campaign tied together with a common goal and audience. As consumers become more diverse and sophisticated in how they discover, consume and interact with digital content, it only follows that marketers correspond their efforts to provide a common (yet relevant to the channel) experience for customers. To elevate their ability to provide such an experience, many marketers are challenged to find new platforms, best practices and strategies. In many cases, the answer to improving customer experience…
  • How to Be the Best Answer with Topic Targeting

    Lee Odden
    27 Oct 2014 | 7:23 am
    This weekend I had the good fortune to present at the Minnesota Blogger Conference where nearly 300 local bloggers gathered to learn, get inspired and network. For my part, I gave a presentation on how blogs are still an incredibly useful tool for marketing. Keeping the reason for blogging top of mind as well as empathy for reader preferences in how they find, consume and act on information are essential if a blog author expects marketing outcomes from their efforts. When a blog or any content hub can become “the best answer” for the topics that are important for buyers, the…
  • Online Marketing News: A Squeaky New Penguin, 2015 Content Trends, AdWords Declines

    Ben Brausen
    24 Oct 2014 | 3:45 am
    9 Mistakes Most Businesses Make on Social Media [INFOGRAPHIC] - Getting into social is so easy, many business jump right in without a second though. Everyone is doing it, right?  Check out these 9 mistakes many businesses are making on social and how you can make sure you aren’t making them. Social Media Today Google Releases Penguin 3.0 — First Penguin Update In Over A Year - Google confirms that a new version of its Penguin filter aimed at fighting spam went live on Friday. Search Engine Land Study: Marketers Increasingly Opting For Facebook Video Over YouTube - Facebook has been…
  • add this feed to my.Alltop

    Mindshare Strategy

  • What Makes Content Viral?

    Eric
    31 Oct 2014 | 8:00 am
    Once upon a time I worked as a marketing director for a startup. I was severely limited in what I could do – no advertising, no promotions, just word-of-mouth customer acquisition. That made my job very difficult. We’d built a pretty solid product, one of the first of its kind in the industry. We had a solid platform beneath it and appeared ready to make a solid return on our investors’ money. We pitched the product at trade shows, had some corporate partners promoting us to their customers, and were ready to just watch the subscriptions roll in. All two of them. My boss…
  • Credit Where It’s Due

    Eric
    27 Oct 2014 | 8:00 am
    Several years ago, I worked at a creative consulting agency that focused on brand strategy and naming for organizations both large and small. Our clients were local non-profits, regional medical centers, multinational technology companies, and all sorts of enterprises in between. We worked often behind the scenes, building style guides and brand scorecards and nomenclature recommendations that were all later white-labeled by our clients. It was the kind of job where placing a finished piece in your portfolio felt a little disingenuous as, at the end of the day, it had someone else’s…
  • Where You Got Your Shoes

    Eric
    22 Oct 2014 | 8:00 am
    I was walking down Bourbon street at about 8pm, enjoying the nighttime atmosphere of New Orleans. A man walked up and asked me a simple question: “I bet you a shoe shine I can guess where you got your shoes.” It was an interesting question. I’m from Oregon, walking through New Orleans. There’s no way he could guess even the state I was from let alone the store I’d bought them from. Armed with a sense of excitement from being in New Orleans, and the knowledge it would be impossible for a stranger to guess this information, I shook his hand and took the bet. My…
  • Following the Rules

    Eric
    20 Oct 2014 | 8:00 am
    After two days of hiking through the rain, sleeping on the ground, and eating nothing but salami and cheese it was aggravating! Three hours of driving. Pitching a tent in the dark in the rain. Sleeping in the mud. Hiking down deserted roads in the mountains for hours. Despite all of this effort, there is nothing more frustrating than finally seeing you quarry just out of reach. After a weekend of long hikes on a turkey hunt, I finally found turkey. A flock of turkey. In a farmer’s front yard. Just a bit beyond that I found two others – large toms weighing at least 40 pounds each…
  • Three Tips for Smooth Business Presentations

    Eric
    17 Oct 2014 | 8:00 am
    Every now and then I see a presentation or a presenter that makes me cringe. I don’t fault people for making baby steps towards refinement, but it does hurt when I see someone keynote a presentation while still making rookie mistakes. Whether you’re just getting started or are a seasoned veteran presenter, here’s some advice to help you continue to improve your craft: 1 Practice The surest sign of a weak presentation is not being familiar enough with your own content to deliver it quickly. I’ve seen quite a few presenters apparently surprised by the content of the…
  • add this feed to my.Alltop

  • Kidman opens up about devastating loss

    1 Nov 2014 | 3:31 am
    Kidman opens up about devastating loss APNicole lost her father in September, and she held back tears as she got candid about the difficult time.How her husband has 'carried' her through Take a look Glanville slams 'Housewives' Lopez reveals past abuse
  • Cavs, Bulls go to OT in potential playoff preview

    1 Nov 2014 | 3:31 am
    Cavs, Bulls go to OT in potential playoff previewGettyLeBron James rebounded from Thursday's poor performance as the Eastern Conference heavyweights battled into overtime.Plus, Chicago star injured yet againIn other sports newsMike Tyson's heartbreaking claimSeahawks to honor Marysville
  • Marriott visitors alarmed by hotel display

    1 Nov 2014 | 3:31 am
    Marriott visitors alarmed by hotel displayYouTubeWhen people came into the Courtyard, they never expected to be accosted ... by a mannequin.Sports star terrifying peopleMore to seeFunny zombie pickup linesGirl cries over love for ... a mascot
  • Hawaii residents arrested for ogling hot lava

    1 Nov 2014 | 3:31 am
    Hawaii residents arrested for ogling hot lavaAPPolice took a couple into custody after they were caught trespassing on county property while trying to get close to the molten rock Friday. Why they brought golf clubsMore to seeJust how hot is lava?Mammoth skeleton unearthed
  • Third Wash. shooting victim dies in hospital

    1 Nov 2014 | 3:31 am
    Third Wash. shooting victim dies in hospitalAPFourteen-year-old Shaylee Chuckulnaskit died Friday, raising the death toll from last week's tragedy to four, including the shooter.Heartfelt statement from her familyIn other newsVerdict in FAMU hazing deathEric Frein's writings detail attack
 
  • add this feed to my.Alltop

    Chief Marketing Technologist

  • A beauty contest for marketing clouds, but buyers resist monogamy

    Scott Brinker
    28 Oct 2014 | 8:45 am
    Apologies for that metaphor — admittedly wrong on so many levels. But bear with me. Last week, Forrester announced their “wave” report for enterprise-class marketing clouds. Officially, it was a report on enterprise marketing software suites (EMSS). But since at least half of the vendors evaluated refer to their offering as a “marketing cloud,” it is popularly framed as part of the epic of our time, Star Wars: Episode VII — The Marketing Cloud Wars. Congratulations to Adobe and Salesforce.com, who were ranked as leaders in the field. SAS, Oracle, Teradata, and IBM…
  • Call for speakers for MarTech 2015 — share your brain!

    Scott Brinker
    22 Oct 2014 | 7:24 pm
    The marketing technology world is on fire! And I mean that in a good way. Billions of dollars in investment. Billions of dollars in revenue. Big IPOs. Big partnerships. A new generation of marketing leaders. Hundreds of software programs entwined in marketing’s “new normal” of daily operations. And those are just a handful of stories that I’ve touched on over the past two months since our last MarTech conference in Boston. Imagine how much further we’ll be five months from now! No, really, imagine it — and then let me know what you see on that horizon. Because…
  • $20 billion global market for marketing software today

    Scott Brinker
    21 Oct 2014 | 4:32 am
    How big is the market for marketing software today? Gerry Murray at IDC has an answer to that question, which he announced in a blog post last week: $20.2 billion here in 2014. He expects that the market will have a compound annual growth rate (CAGR) of 12.4% for the next five years, resulting in a $32.4 billion market by 2018. IDC breaks that market down into four broad categories: Interaction Systems — the majority of customer-facing marketing software advertising, digital commerce, marketing automation, web experience management, mobile apps, social media tools, etc. Content Production…
  • A STEAM engine to create marketing technologists for the future

    Scott Brinker
    20 Oct 2014 | 5:18 am
    Almost everyone you meet in technology is an advocate of more STEM education — science, technology, engineering, and math. We appreciate that (a) technology careers are relatively stable and pay well; (b) the demand for technologists exceeds their supply, which is a real challenge when you’re looking to hire more technology talent; and (c) our future as a nation and a global community will depend on the breadth and depth of these capabilities in our society — and the innovations that will be birthed from them. But as marketing technologists, we recognize there’s more to our…
  • It’s not just MarTech: FinTech, LegalTech, HRTech, etc.

    Scott Brinker
    13 Oct 2014 | 6:20 am
    It’s been said that the explosion of software vendors in marketing is an anomaly. Certainly if you compare that with enterprise software markets as we knew them ten years ago, that’s true. People look at my landscape of nearly 1,000 marketing technology vendors — which is only a representative sample — and shake their heads in disbelief. I’ve made the case for why I think 1,000-plus marketing software vendors could be the new normal. Yet many still consider it a market fluke, a freakish evolutionary mutation that is clearly not sustainable. But here’s one more…
  • add this feed to my.Alltop

    FUEL LINES

  • Study: The Top Reasons CMOs Hire Ad Agencies

    Michael Gass
    28 Oct 2014 | 1:41 pm
    This data will help you think through how you want to position yourself with prospects and what kinds of clients are the best fit for your agency model.This is a guest post written by Drew McLellan. He’s a friend of mine who heads up the Agency Management Institute (AMI), an association of small to medium sized agencies that has been helping owners grow their agencies since the mid 90s.This past summer AMI partnered with research firm Audience Audit and Luth Research to conduct an original study exploring the reasons that CMOs and business owners hire agencies, what they’re…
  • The Best Pitching Guide Book for Agency New Business

    Michael Gass
    14 Oct 2014 | 12:27 pm
    The Levitan Pitch. Buy This Book. Win More Pitches. is the most comprehensive guide for developing a winning pitch management system that I have ever read. Pitching for new business is costly. A lot of time, money and morale are lost because of poor decisions, bad planning and a lack of adequately managing the pitch process.“Approximately half (47% of respondents) of advertising professionals surveyed, by Provoke Insights, say they are dissatisfied with the current internal approach to pitching.”Pitching doesn’t have to be a crapshoot. If your agency is losing more pitches…
  • The Anatomy of Content Marketing for Ad Agency New Business

    Michael Gass
    2 Oct 2014 | 1:56 pm
    A SMALL agency won BIG business through a strategic content marketing strategy. Despite their tradition with print-based content marketing, advertising agencies are struggling to understand and convert their content-marketing efforts into actual new business success. Why? Most are doing it wrong.Though many agencies now maintain blogs, the content usually highlights things like awards, hires and client news. It tends to be all about the agency. A primary reason the blog does little to create new business opportunities.The core of your content strategy should be to consistently deliver…
  • Learn to Say NO for Ad Agency New Business

    Michael Gass
    10 Sep 2014 | 2:06 pm
    To be more successful, you’ll need to be less accessible.Owners of small to midsize agencies are a key to new business. You must manage your time wisely.  Learn to say “no” to the wrong requests and “yes” to the right ones. This reminds me of the following quote from Michael Hyatt,  author of the New York Times bestseller, Platform: Get Noticed in a Noisy World.Every time I say “no” to something that is not important, I am saying “yes” to something that is.I have always had a difficult time saying no to people.  Like Michael Hyatt, I’m a…
  • Ad Agencies: An Infographic On the History of Social Advertising

    Michael Gass
    22 Aug 2014 | 9:40 am
    In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients.My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created. This was only a short 2 years after YouTube, 3 years after the launch of Facebook, and 4 years after LinkedIn was founded.It’s hard to believe that social media didn’t really exist just a decade ago. It has…
  • add this feed to my.Alltop

    Kneale Mann | Leadership

  • Learning Trust

    Kneale Mann
    30 Oct 2014 | 2:30 am
    We see the claims everywhere. On billboards, websites, annual reports, company material, political campaigns, and marketing collateral. Other words for it include; reliance, faith, belief, hope, confidence, or evidence that you are trustworthy.Onora Sylvia O'Neill – Baroness O'Neill of Bengarve – is a philosopher and a crossbench member of the British House of Lords who outlines our three most common ideas about trust and how they may be misdirected.__________________________________________________________________Kneale Mann | People + Priority = Profit TED | Onora O’Neill
  • Reflections

    Kneale Mann
    27 Oct 2014 | 3:00 am
    We know the red element on the stove means it’s hot. We know to avoid that undefined object in the road for fear it will puncture a tire. We’re aware that dark alleys at 2am are not the wisest route.But how important is it to look back and sift through the evidence, examine the results, and take to the present the lessons we learned so we can improve? Warning SignsReflecting on what worked in the past and what may be possible now and in the future are gifts we can embrace in business, life, work, and relationships. Learning from the past is key. Celebrating what worked is…
  • Detached From the Outcome

    Kneale Mann
    23 Oct 2014 | 2:30 am
    You really want the job. You are qualified, the phone screen call went well, you nailed the first interview, and waiting for the results of the second. You can hardly sleep. You know it’s yours. And then the call comes in – they made another choice, they picked someone else, you didn't get the gig.Sure you’re upset, but is your desire for the position any different now because you didn't get it? On the surface, you may begin to poke holes in the company, how dare they be so stupid, they made the wrong choice, and actually you didn't want that job anyway, you’re way better off without…
  • Never a Good Time

    Kneale Mann
    20 Oct 2014 | 4:02 am
    There’s never a good time to spill your dinner on your nice shirt. There’s never a good time to start that business. There’s never a good time to have another child. There’s never a good time to move. There's never a good time to act on that idea. There’s never a good time to make any decision in our lives.We can use that as an excuse, a reason not to move forward, or face things head on. I can’t speak for you, but there are countless times in my life I haven’t had the bravery to make the call. And whatever happened was what I safely accepted as what was supposed to happen.I was…
  • Finding the Quiet

    Kneale Mann
    15 Oct 2014 | 4:57 am
    Here are some interesting facts about how we spend our lives from Distractify.Twenty five years is for sleeping. We’ll work about 10-12 years in real time. This is discouraging, only 48 days having sex – keep in mind, it’s an average. We’ll watch about 9 years of television. Close to 3 years cooking, another year cleaning, and just over 4 years driving our cars. We’ll drink 12,000 cups of coffee, 48 pounds of tea, and a measly 14 days kissing. Tack on another year of our lives deciding what to wear, 8 years shopping, 5 years sitting at a desk, and we’ll swear about 2 million…
 
  • add this feed to my.Alltop

    The Fresh Peel // Ripe Brand Strategy. Juicy Insights and Trends.

  • Six Steps to Successfully Promote an Event Using Any Social Media

    Dave Landry
    11 Oct 2014 | 8:21 am
    Social media can be a wonderful tool to plan events, but can also be overwhelming as to where to start. Which site works best? Is this hashtag going to work? Let’s get rid of the chaos and break down each step into manageable pieces that can be applied to any social media site. Image Source: ShutterStock.com     Step One: Create an Events Page, 3 months before. Think of this as the mothership of the event. All social sites are connected through it, and all information about the event is on it. Contact information, engaging content, as well as bios of all the participants should be…
  • Changing Consumer Behaviors: Michelin’s Road Usage Lab

    AC
    6 Oct 2014 | 7:12 pm
    Michelin’s most recent campaign wants you to think differently about winter and driving. In fact, everything you know about driving in the winter elements is wrong. Well maybe not everything you know, but everything you know about your tires in winter weather. With a series of videos and infographics focusing on winter driving myths, Michelin is trying to put the idea of winter tires into the minds of consumers, ultimately changing consumer behaviors. Depending on where you live, there are a lot of ideas on how you should drive in the winter elements. But as Michelin does a good job of…
  • Your Brain on Social

    Dave Landry
    3 Oct 2014 | 1:55 pm
      This is your brain … AND THIS IS YOUR BRAIN ON SOCIAL! Any questions? Who can forget the image of eggs frying in a pan from the public service announcement offered by The Partnership for a Drug Free America. That commercial launched their multi-million dollar advertising campaign back in 1987 and overall it was considered a success even named the number eleven best commercial of all time by TV Guide.   PLEASURE OR ADDICTION? The comparison of something frying in a pan to the effects of narcotics and other drugs on the human brain was meant to bring awareness of the dangers of…
  • The IKEA Time Travel Continues #IKEAtimetravel

    Chris Wilson
    18 Sep 2014 | 5:50 am
    IKEA’s time traveling experiment and edgy advertianment series continues with a new experience. This time hypnotist Justin Tranz guides young couple Jeff and Beth through the next big stages of their life. Be sure to check out the first video in there series if you haven’t seen it already: IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel.
  • IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel

    Chris Wilson
    20 Aug 2014 | 10:17 am
    IKEA probably isn’t a brand that you think of when you think of extreme or edgy when it comes to advertising, but their latest campaign exactly that. The brand teamed up with hypnotist Justin Tranz to hypnotize young couples and then guide them through a journey into their future. The whole thing is entertaining and well… a little weird. You’ll have to watch it for yourself and let us know what you think! And be sure to lookout for yoga instructor George the next time you are in IKEA.
  • add this feed to my.Alltop

    iMediaConnection Blog

  • 7 core takeaways from the Facebook PMD Summit

    John Bohan
    30 Oct 2014 | 3:23 pm
    On 10/22 I had the fortunate opportunity of attending the Facebook Preferred Marketing Developer (PMD) Conference. Here’s a quick summary of the top 7 things that marketers can benefit from today. Closing the Loop Twenty years ago Internet marketers made the promise that the web would close the marketing loop from ad exposure to purchase.  Facebook continues to show its commitment to answering this question.  By working with an advertiser’s loyalty database, Facebook can create two groups: one that sees ads and another one that does not.  By matching the email address used in Facebook…
  • Customer acquisition and retention strategies in fashion

    Ross Kramer
    30 Oct 2014 | 9:10 am
    I recently had the opportunity to moderate a panel of leading fashion retailers at Fashion Digital New York that focused on the ever-challenging topic of customer acquisition and retention. Prior to our discussion, the morning’s keynote speaker had left attendees with the edict that it’s their collective job to create fantastic experiences online to increase purchase intent in retail. It was a perfect lead-in to our session, because it’s those experiences that set the table for customer acquisition and that position retailers’ brands for better retention over time. But while that may…
  • Research: Keyword Domains Still Unlock SEO Opportunity

    Dima Beitzke
    30 Oct 2014 | 8:42 am
    A research project announced today studied 10,000 URLs to determine that keyword domain names still hold significant SEO value and can provide measurable ROI. That’s pretty good news for marketers, but to understand the issue fully, it’s worth a quick history lesson. The Background Keyword domains have traditionally played a large role in influencing search results. It stands to reason that if someone types a specific word into a search engine, websites that contain that word within their domain name probably have relevant content that the user is seeking. Eventually, this became a…
  • Infographic: The Most Popular Candy Brands This Halloween

    Michael Hussey
    30 Oct 2014 | 7:00 am
    StatSocial analyzed the followers of the largest candy brands on Twitter to provide the demographic and lifestyle information about these users. We “harvest” this information from public sources like Twitter and 60+ other social sites, including blogs, to understand who they are and what they like. Part of our analysis includes a metrics we call "Twitter Pull" which measures the audience of a Twitter account's influence based on their second degree connections - their follower's followers. After running reports on each candy brand's account, we were able to rank the most influential by…
  • Top tweets and pics from the iMedia Breakthrough Summit

    Lizzie Serber
    29 Oct 2014 | 12:29 pm
    The iMedia Breakthrough Summit this October in Atlanta, Georgia was focused on innovative partnerships, concepts, and ways of doing business. So it's no surprise that some of the most cutting-edge marketers and solution providers were in attendance to take full advantage of a collective intelligence pool the size of Stone Mountain itself. Here are some of our favorite social media moments from a fantastic iMedia Summit: Nichole Kmiec - @nicholekmiec - Happy to hear that agreeing on 'what does success look like' is difficult for all companies. There is no one size fits all. #iMediaSummit Adam…
  • add this feed to my.Alltop

    Blog - Ganador

  • 11 Scientific Findings on Retail Pricing

    Dennis Price
    28 Oct 2014 | 2:29 pm
    This article summarise most important FACTS that you need to know about pricing in retailI don’t often do this, but this is the entire executive summary of a serious research paper on Pricing. The fact that I am doing this now, hopefully suggests that it is important. It is a little bit ‘dry’, so I have highlighted the ten most important findings in bold.Executive Summary by Ametoglu et al, 2010) on a paper titled “Pricing Practices: Their Effects On Consumer Behaviour and Welfare.”The pricing practices discussed in this paper are highly prevalent in today’s society. While…
  • The problem with good advice is...

    Dennis Price
    27 Oct 2014 | 11:43 am
    I served my national service in South Africa. All up spent 4 years of my life in uniform. By and large those years were wasted (another story) but I have always tried to seek out those secondary benefits, and one of them has stood me in good stead.When you train to go into battle and you are being ‘delivered’ to the site in the back of a troop carrier, you have to dismount while the vehicle is moving.The vehicle drives in a large circle and every ten meters or so. A soldier has to dismount and take cover while the vehicle continues. The speed is probably about 20km per hour, and as you…
  • Two of the most dangerous words in business

    Dennis Price
    26 Oct 2014 | 2:13 pm
    Complete the quiz below to test your familiarity with players in the retail market:Sportsgirl is just like… Bunnings is just like…Zara is just like…(Don’t skip this, because you will need your answer at the end of the post.)The answers are… whatever you want, I won’t be able to convince you otherwise, and this post is about why I can’t.Human being are innate pattern seekers. Our brains are wired to explain all the things we experience as quickly as possible because that best ensures our survival.Is that brown shape in the grass a snake or stick?The fastest way to do this is to…
  • Couldn't have said it better (Friday Funny)

    Dennis Price
    23 Oct 2014 | 2:54 pm
  • More discrimination please

    Dennis Price
    21 Oct 2014 | 6:44 pm
    One of the most important skills we can have – is the ability to ask questions. This ability underpins our ability to discriminate.Discrimination has been given a bad rap: we are told not to discriminate based on age, sex, race, sexual orientation and so on. But in the process, all discrimination is tainted.If you can’t discriminate between poisonous and non-poisonous plants, or dangerous or safe animals, you won’t survive long. If you can’t discriminate between good and bad, new and old, valuable and non-valuable you will miss all opportunities and fall victim to perfectly…
 
  • add this feed to my.Alltop

    FOLDEN eMarketing Blog

  • Infographic about Pinterest

    FOLDEN.INFO
    30 Oct 2014 | 9:56 am
    Pinterest and ecommerce is a story of its own, but how do people interact with the platform and who are its users? This is just a pointer to a comprehensive infographic about Pinterest and ecommerce: Pinfographic. FOLDEN.INFO Directory Sources: Social Media
  • HTML5 is an official W3C Standard now

    FOLDEN.INFO
    30 Oct 2014 | 9:29 am
    Within its current newsletter the W3C has given the latest HTML version the status of an official standard. HTML5 formerly has been in use already, but developers worked with various and individual adjustments. By the status of being an official standard now all sites both developers of websites and e.g. browser developer now have reliable […]
  • Social Networks and their Age Groups

    FOLDEN.INFO
    23 Oct 2014 | 6:33 am
    Studies on the age groups of social networks are evaluated by the market researchers of eMarketer. The basis are studies of nuvoodoo and globalwebindex. The studies related to users in the US as well include the reach of the particular social networks. As might be expected, especially the younger population groups and teenagers are showing […]
  • Is your Homepage affected by Google Updates?

    FOLDEN.INFO
    14 Oct 2014 | 10:03 am
    The Google updates of its search engines algorithm are legendary and do face search engine optimizers constantly with new tasks. But how to determine whether the performance of a website has definitely changed due to a Google update or by other causes such as brisk competition? For this purpose, the following tools are recommended. A […]
  • SEO Study pronounces Importance of Content Marketing

    FOLDEN.INFO
    30 Sep 2014 | 6:21 am
    According to two different seo studies conducted by Ascend2 and Searchmetrics valuable content has become of higher importance to search engine ranking than one year ago. The emphasis in on valuable content aka relevant content. Such content today is part of seo and no more just a nice supplement to websites. Further revalued factors are […]
  • add this feed to my.Alltop

    Blog - Digital Jungle

  • Why the Growth of Video Sharing through Social Media is Good News for Marketers

    27 Oct 2014 | 2:47 am
      Video Sharing Has Increased Recently there have been clear peaks in the volume of video sharing on Weibo. 30.2% of the shared videos were via Youku, followed by iQIYI and Tudou. There are several reasons why Chinese social media…
  • How Social e-commerce will Change Digital

    27 Oct 2014 | 2:04 am
        The Growth of Social e-commerce China will overtake the United States in e-commerce revenue and become the world’s largest global e-commerce market. Social media platforms in China are increasingly integrating e-commerce capabilities with their networks. At the same…
  • How to Improve Your Google Ranking: Penguin 3.0 Update

    22 Oct 2014 | 11:50 pm
    Latest Penguin 3.0 Update According to several key sources at Google, we can expect an update to the Google Penguin algorithm in as little as a week. While no set date has been given Webmaster Trends analyst John Mueller commented;…
  • 11 ways to get indexed By Baidu the Largest Chinese Search Engine

    22 Oct 2014 | 1:02 am
      In this post, we are going to tell you how you can get ranked and indexed by Baidu. There are many differences between Google and Baidu. In order to be ranked in Baidu, you will need to meet requirements…
  • A Birthday Gift From CloudFlare

    29 Sep 2014 | 2:48 am
    Happy 4th Birthday CloudFlare Happy birthday CloudFlare! On September 27th CloudFare turned 4 and they have decided to mark the occasion for their team and customers. This is not the first time CloudFlare have done something special to mark their…
  • add this feed to my.Alltop

    Logo Design Blog

  • Reinventing the Rules of Logo Design

    Ben Johnson
    31 Oct 2014 | 4:07 am
    Sometimes the only difference between the success and failure of the business is a memorable logo which straightaway wins the hearts and minds of the consumers and a poor logo which fails to give away any impact whatsoever. A snappy logo is the one which businesses want to connect with the target customers strongly and  [ Read More ]
  • How custom web design benefits your business

    Ben Johnson
    30 Oct 2014 | 4:38 am
    Competition and challenging environment is the push that keeps the business going and running effectively. It is a core part of the industry and business world. Before technological advancement, the intensity of global competition was not as high as it is now. Technological development made our lives easy with innovative ideas and thoughts for industries  [ Read More ]
  • Why Bigger Isn’t Better for a Logo Design

    Ben Johnson
    29 Oct 2014 | 4:10 am
    Generally we tend to believe that bigger images or designs are always better. Whatever looks bold of an intrinsic value, will punch more or get you more viewership. But that’s not how it works in the logo design industry, especially if we are talking about such symbols that are designed for mobile applications. You should  [ Read More ]
  • How to choose a professional website maker for your website

    Ben Johnson
    29 Oct 2014 | 2:44 am
    Success comes to those projects which are professionally executed and well-planned. The thought process or the planning process, along with the execution phase must be synchronized to deliver 100% in the project. Some ideas, though, look good on paper but fail when they are executed for the business. This is because these ideas haven’t been  [ Read More ]
  • Significant role of effective coordination between logo maker and the client

    Ben Johnson
    28 Oct 2014 | 12:34 am
    Every project needs strong coordination and effective communication to fulfill the goal. Effective communication strengthens the chances of project success. Project planning on one side, but its proper execution is totally dependent on coordination. For your logo project, you need to look beyond your individual interests and coordinate with the logo maker to get the  [ Read More ]
 
  • add this feed to my.Alltop

    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • Content management& Social media campaign lessons from ‘Akeelah and The Bee’

    yinkaolaito
    30 Oct 2014 | 5:08 am
    Success in content marketing or social media campaigns require a lot of adaptations. It is a continuous school of learning. Those who can not learn, listen and adapt have no future in this field. Making a headway requires full observation, attention and time. No wonder many run out of gas a few week after their […]
  • 7 ways to enjoy stellar engagement with stakeholders

    yinkaolaito
    13 Oct 2014 | 7:49 am
    Brands, whether personal, products, corporate, without engagement is a water of time and resources. Engagement speaks volumes about passion, commitment, loyalty and ‘likeability’ between two entities. In this sense, a relationship between brand and desired targets. It is inability of most brands to enjoy deeper engagement with desired audience that eventually leads to shut down. […]
  • Linda Ikeji: Plagiarism, Internet business & 7 lessons we can learn

    yinkaolaito
    9 Oct 2014 | 7:35 am
    It is no longer news, a leading Nigerian popular entertainment blogger, Miss Linda Ikeji, who runs www.lindaikeji.blogspot.com has been in the news for close to a week plus in fact her platform is presently pull down by its host- Google. Google official had come out to say pulling down the platform is not a personal […]
  • Nigeria organizations’ business communication experiment with social tools

    yinkaolaito
    6 Oct 2014 | 7:42 am
    Business communication around the world has been altered for good. No one can remain statics in their strategy and hope to be upbeat. Nigeria organizations had also seen this need and everyone is trying to inculcate social tools into their corporate and business communication strategy. We have on record around the world that many Chief […]
  • How to build entertainment brand: Case study of Noluthando Malope & Helen Paul

    yinkaolaito
    28 Sep 2014 | 4:55 am
    Entertainment industry has become a Multi -Million Dollars industry. The Jim Carry, Eddy Murphy, Will Smith, Oprah Winfrey, Chris Rock, Tyler Perry of this World has gained global influence and have changed their personal and others’ lives by going through furnace to build a strong  industry brand out of nothing. In Nigeria, the likes of […]
  • add this feed to my.Alltop

    Free Sales & Marketing Magazines and Downloads from alltop.tradepub.com

  • WAM, BAM, I Think I Need a DAM

    31 Oct 2014 | 12:00 am
    This document is intended for Marketing Professionals that are embarking on a project to implement “digital asset management” software. If you are new to the topic and think you need a “DAM” system, this guide is designed to help you get started. The assumption is that you are involved in leading the effort.One over-riding truism is that a successful implementation of Digital Asset Management will be heavily based on human – not just technical factors.Download this guide to learn more!Request Free!
  • How to Sell Your Company on Employee Advocacy

    31 Oct 2014 | 12:00 am
    The average employee on social media is able to connect and influence more people than ever before. Research shows that employees have 10x more followers than their company — 90% of whom are new to the brand — and 50% of your employees are already sharing about your company.Social media and communications professionals already know the value of employee advocacy, including new reach, increased engagement and sales. But how can they achieve the internal buy-in needed to launch a company-wide employee advocacy program?Download this eBook to learn:The company-wide benefits of employee…
  • How to Turn Your Resource Center into a Lead Gen Machine

    31 Oct 2014 | 12:00 am
    Your Resource Center doesn't have to be the boring, forgotten section of your website that no one enjoys visiting, let alone potential leads. But with the right elements in place, you can transform your resource center from a Content Graveyard into a Lead Gen Machine. In this eBook you'll learn:Why your Resource Center isn't living up to its full potentialThe various elements you need to capture leads with your contentHow to create a Lead Gen Machine where traffic goes in and leads come outA Resource Center that's not built for conversions isn't capitalizing on the power of content! Read this…
  • From Silence to Brilliance: How to Kick Off a Compelling Presentation

    30 Oct 2014 | 12:00 am
    Grab attention from the get-go.Lights! Camera! Crickets? Don't let the deafening silence of a disengaged audience derail your presentation. Join this webinar with Stanford Graduate School of Business educator and coach Matt Abrahams to learn how to immediately capture attendees' attention by dazzling them with a wow-worthy introduction.Attend this live, interactive webinar to discover:Confidence-building techniques to help kick-start presentations Prework that will increase the likelihood of engaging openings How to structure introductions that really motivate participation And moreRequest…
  • A Marketer's Guide to Analytics

    29 Oct 2014 | 12:00 am
    This paper is designed to give managers and other marketing professionals an introduction to applying analytics to marketing so you can significantly improve outcomes. It explains not only why you need to make this shift to analytically driven marketing strategies and plans, but also how you get started and what kinds of tools you need to develop and execute plans. You'll learn about building an analytical framework for marketing that will help you: Increase response rates, customer loyalty, and ultimately ROI, by contacting the right customers with highly relevant offers and messages. Reduce…
  • add this feed to my.Alltop

    Blog

  • The age of Social Media. Literally.

    28 Oct 2014 | 9:01 am
    I took part in a pub last week, where my team finished a very respectable joint second. Given that there was a prize for placing so high (a £25 bar tab), but not for third, a tie-breaker was required.
  • Does the digital age = less love and care?

    20 Oct 2014 | 3:01 am
    I wonder if the more digital communications dominate the way we do things, the less care is taken?
  • Thorne Travel Video: When Is A Spoof Not A Spoof?

    13 Oct 2014 | 4:15 am
    Recent online discussions over the video produced for Scottish travel agents Thorne Travel got me thinking. Not about which travel agent to use, but what really constitutes a spoof video? It was fascinating to see people react in three different ways...
  • Should Sainsbury’s be ridiculed for their internal comms gaff?

    1 Oct 2014 | 7:57 am
    Poor Sainsbury’s. Poor store manager. Although to be fair, putting such an obvious internal comms poster, meant for the staff room, in the front window of your shop is a fairly stupid thing to have done. But that really is where the blame lies. And stops.
  • The Best Ad Idea Ever

    26 Sep 2014 | 4:17 am
    Wow. That's a big statement. So many to choose from. But I'm pretty sure you will admit this example is as brilliant now as it was 10 years ago.
 
  • add this feed to my.Alltop

    Digital Examples

  • 'Dorothy' Wearable Technology

    24 Oct 2014 | 7:05 am
    This is a fun concept, and a good illustration of the sort of thing that wearable technology could do.'Dorothy' is a device that can be operated by tapping you heels together 3 times (geddit?) to then perform a specific task in a 'if this then that' way.  For example calling your phone so that you can make an excuse to leave a bad date (we've all been there...), to text 3 friends with your location, and more. More info here
  • The first ad on Snapchat

    24 Oct 2014 | 6:48 am
    The first advert on Snapchat ran over the weekend of 18th & 19th October: a snap for upcoming horror film ‘Ouija’. More info
  • App Integration - Apple Pay

    22 Oct 2014 | 2:02 am
    Apple Pay, the seamless way to pay though an iPhone or iPad launched earlier this week.  Once set up, shoppers can use it to pay for things in-store with contactless payment terminals, and also through a set of 14 launch partner apps - shown below,with more coming soon, including Starbucks, airbnb, Eventbrite, and Ticketmaster.While the reviews say that payment in apps is not perfect yet - you can't add multiple things to a basket in some, for example, this is one area where the integration of one app into another (making apps less self-contained, and more linked, like the web) should…
  • 'How Google Works' on Slideshare

    21 Oct 2014 | 6:19 am
    Slideshare is a great medium to use to promote a business book - I'm surprised it isn't used more often How Google Works from Eric Schmidt
  • Pinterest's Handmade Halloween

    10 Oct 2014 | 7:07 am
    The first of a series, I think
  • add this feed to my.Alltop

    Idaho Ad Agencies

  • Job Openings at DaviesMoore

    Brian
    22 Oct 2014 | 3:09 pm
    DaviesMoore in Boise has a couple of positions that they’re actively looking to fill: Digital Media Planner/Buyer The successful candidate for this role is a strategic thinker, well versed in the digital space, confident enough to be client facing and task oriented enough to do the buying/billing/analytics in addition to the planning. This individual will have overarching ownership of the digital strategies for our clients, working with a variety of decision makers on both the client side and internal teams. The Digital Media Planner will be on the ground level of planning, along with…
  • Belated Recognition for Advantage Advertising

    Brian
    22 Oct 2014 | 10:04 am
    In August, Advantage Advertising’s work for  the University of Wyoming was recognized by the Bleacher Report in their ranking of the top 50 college football team schedule posters for 2014. Advantage Advertising’s work for Wyoming was ranked number one in the nation by Bleacher Report. This isn’t the first time Advantage Advertising’s work in the college sports arena has been recognized. In 2012, the agency’s design for the University of Idaho Vandal football schedule poster ranked number four, and last year the design for the Wyoming Cowboys football ranked…
  • Job Opening: Media Project Manager

    Brian
    13 Oct 2014 | 11:00 am
    Allan + Jenson is a Los Angeles-based marketing consultancy with an office in Boise, has an opening for a Media Project Manager. From the job posting on the Idaho Ad Agencies job board: Allan + Jenson is hiring a Media Project Manager to join the Boise team. Duties of this role include: Manage day-to-day media projects with multiple clients Coordinate requests to national buying firm Organize client direction on media plans and strategies Coordinate media plans to creative agency for fulfillment Track competitive activity and provide reporting Providing logistical support for meetings…
  • Journal/Scripps forced to sell KIVI or KNIN

    donday
    15 Sep 2014 | 10:46 pm
    When Journal Broadcast Group is merged into EW Scripps, KIVI and KNIN will no longer be on the same side. In a little-noticed FCC filing earlier this month, Journal agreed to “sell” the two stations to “Journal/Scripps Divestiture Trust.” A bit of digging finds that Journal & Scripps have to unload one of the Boise TV stations in order to consummate their marriage. Here’s why: in 2009, after a lengthy process, Journal bought KNIN under the FCC’s “failing station” waiver provisions. At the time, KNIN was a CW affiliate with little in the way…
  • From the ‘Things we missed in our inbox’ file

    Brian
    14 Sep 2014 | 6:23 am
    This one came through back in June, but… well, summer. Oliver Russell announced that they have assumed management and marketing of Think Boise First. From the press release about the change: Think Boise First co-founder Beth Geagan said the organization achieved great success over the past six years in branding and highlighting the importance of local business to the community. Earlier this year, Geagan began looking for viable options to take the branded effort to the next level in Boise. “We talked to several interested parties. In the end, Oliver Russell made the most sense and…
 
  • add this feed to my.Alltop

    Creativity Unbound

  • Talent imitates, genius steals. And then it remixes.

    edward boches
    7 Oct 2014 | 5:59 pm
    Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digital Age from edward boches The good folks at Biogen Idec asked me to speak at a gathering of international marketing folks this week. Admittedly I know little or nothing about bio-tech or pharmaceuticals. So rather than faking it, I talked about something I do know about. Creativity: having ideas, inspiring ideas, dissecting ideas. It was only a few years ago when creative was a word used to describe the art and theater students who kept to themselves in high school. Or people who had no money and lived in lofts,…
  • Creativity for the digital age in six minutes

    edward boches
    26 Sep 2014 | 6:53 am
    Creativity for the digital age in six minutes. from edward boches Boston University COM PR professor Amy Shanler asked me to present “how to be creative” in six minutes for a “speed dating” like session for her PR students. If being creative isn’t already enough of a challenge, trying to explain how to do it in six minutes. Obviously it’s something I think about a lot in a never ending attempt to inspire students who are eager to create, invent, and make stuff that’s interesting. But we all know that you learn and improve by doing, not be listening…
  • Is Apple getting closer to a post-Jobsian voice?

    edward boches
    30 Aug 2014 | 7:19 am
    This morning I got an email from Peter Burrows, a senior writer for Bloomberg/Businessweek. Peter writes regularly about science, research, tech, Silicon Valley and Apple. We talk about the latter every now and then. Peter’s latest query asked whether I thought Apple’s most recent commercials were any indication that the company was getting closer to a post-Jobsian voice. I sent Peter a note, and thought I’d share my answer here. After all, everyone likes to talk about Apple and its advertising. Short answer: perhaps getting closer, yes. Apple has always been about…
  • This is how a creative department should work

    edward boches
    25 Aug 2014 | 7:28 am
    I work in a creative “department” that is among the most talented, prolific and efficient that I have ever come across. And it’s not in an agency. We have 25 members who have collectively won countless lions, pencils, cubes and statues. Yet I’ve never encountered anyone with an ego. We have no ping pong tables. No coffee bar or barista. No glass walls showing our expensive hand crafted furniture. Yet we love where we work. Despite the fact that 16 members of this creative “department” have been highly-paid CDs at agencies that include Goodby, Wieden, Arnold,…
  • Good luck trying to replicate the ice bucket challenge

    edward boches
    23 Aug 2014 | 10:58 am
    Seven lessons from the ice bucket challenge. Five lessons from the ice bucket challenge. Social lessons from the ice bucket challenge. Forbes (they have two posts with totally different sets of lessons), HuffPo, Social Media Today (disclaimer: I often write for them), and a host of others have all published pieces giving us useful tips that marketers can pick up from this latest Internet phenomenon. Time it right, keep it simple, mix in celebrities –not sure that part was planned — start local, etc. I am willing to bet that we will never see a brand or even a charity replicate…
  • add this feed to my.Alltop

    Marketing Java | Web. Social. Marketing.

  • The Value of Two Dollars (is More than You Think)

    Leia Schultz
    21 Oct 2014 | 1:17 pm
    What is a couple of dollars worth today? A food truck roving the streets of Scranton, Pennsylvania, has discovered that two-dollar bills have made its business memorable and profitable. The What the Fork food truck gives customers two-dollar bills as change for their orders when they pay in cash, and it’s setting the truck apart and keeping people coming back for more. Mario Bevilacqua owns What the Fork, and this…       
  • No, Red Bull Doesn’t Give You Wings

    Leia Schultz
    16 Oct 2014 | 10:52 am
    Did anyone actually think that the energy drink’s slogan, “Red Bull gives you wings,” was a factual statement? Red Bull recently settled a false advertising lawsuit because of the slogan (which is a principle influencer in Red Bull’s commercials and advertisements) and the apparent lack of wings being grown but consumers of the Taurine- and caffeine-loaded beverage. As a result of the settlement, Red Bull has agreed to pay roughly…       
  • Shellshocked

    Leia Schultz
    7 Oct 2014 | 7:34 am
    The Internet is abuzz with trepidation about a new bug in software systems, and it’s with good reason. Shellshock is the name bequeathed to the bug that affects Bash, a shell program, and it’s threatening enough to make cyber security experts shiver with fear. It is predicted that this ‘Bash Bug’ could have more crippling consequences than the Heartbleed bug that reared its head in April. Shellshock is as serious…       
  • Good Google News for Startups

    Leia Schultz
    2 Oct 2014 | 12:13 pm
    Google announced a new program that could be a great ally to new startup businesses. Google’s Cloud Platform for Startups offers startups $100,000 in Cloud Platform credit that can be applied toward all Cloud Platform products. The offer also comes with 24/7 support for eligible startups, including around-the-clock phone customer service and little to no wait times. Cloud Platform solutions engineers are available to assist startups one-on-one as they dive…       
  • Instagram Innovations

    Leia Schultz
    30 Sep 2014 | 8:13 am
    “At Instagram, we’re always looking to inspire and empower brands to create beautiful and engaging imagery that resonates with our community of more than 200 million worldwide,” declares the message on Instagram for Business’s blog post announcing the app’s new business tools. These tools are focused in three main areas to allow business to add more value to their brands: account insights, ad insights, and ad staging. This tool triad…       
  • add this feed to my.Alltop

    Marketo Marketing Blog

  • The Do’s and Don’ts of Holiday Email Marketing

    Lizzy Funk
    30 Oct 2014 | 5:30 am
    Author: Lizzy FunkIt’s finally here! The crisp smell of fall, the crunchy leaves, pumpkin spice everywhere, and it can only mean one thing…it’s officially holiday season! I have to admit; this is my favorite time of year. I am counting down the days until after Thanksgiving so I can blast my Christmas music without shame, anywhere and everywhere. It’s also that time of the year where marketers plan to send holiday-themed emails with silly subject lines. But do they work? Unfortunately, the answer is often vague, it can depend on many factors, sometimes they do and sometimes they…
  • Marketing Horror Stories

    Phillip Chen
    29 Oct 2014 | 5:30 am
    Author: Phillip ChenIf clowns or ghost stories get your heart racing with fear, then you haven’t experienced the panic that ensues when marketing goes wrong. Here are real life marketing horror stories and some suggestions about how to overcome them. Warning: These may be scarier than a haunted house, so proceed with caution. Happy Halloween everybody, and enjoy! Horror Story 1: The Email Nightmare Nothing is worse than getting an email from your boss at 3:00 a.m. in the morning telling you that an email can no longer go out because some of the information it contains has changed. This is…
  • 4 Content Marketing Productivity Killers

    Dayna Rothman
    28 Oct 2014 | 5:30 am
    Author: Dayna RothmanBeing a content marketer is hard. I know that first hand! There is a ton of content to create, your strategy needs to be coordinated with various teams and internal customers, you need to know exactly the right content to create for the right buyer, and you need to provide it to that buyer at the right time.  Plus, content creation can be a manual and creative process that simply takes time. In my experience and in speaking to numerous content marketers over the years, here are some top content marketing productivity killers: 1. Too Much Guessing When creating content, a…
  • To Prefer or Not to Prefer: You Must Ask The Question

    Letty Ernst
    27 Oct 2014 | 5:30 am
    Author: Letty ErnstAdmittedly, I am a salesperson for Marketing Software, but I’m also a consumer just like you, so I have a feel for what works and what doesn’t on the internet. Recently I spoke with a company that insisted they were successfully implementing the “conversations, not campaigns” approach with their customers. So, I decided to check out what it looked like in action. I subscribed to their loyalty program; I jumped around their site; I opted-in any and every way possible in order to learn how they would market to me. To my surprise, I received only one email, four days…
  • Your Dream Team: The Marketing Trifecta

    Phillip Chen
    23 Oct 2014 | 5:30 am
    Author: Phillip ChenI stumbled upon a funny Venn diagram a while ago that made me laugh- it stereotypes what makes up a “perfect man.” And, it made me think: since we’re always searching for perfection in every area of our lives, what would the equivalent diagram of a “perfect marketing team” look like? So, I did a little daydreaming, and a little brainstorming and came up with, drum roll please, the Marketing Trifecta, a perfectly organized, marketing dream-team: Any well thought out, engaging, integrated marketing plan comes from a well-organized team. Here are the roles I think…
 
  • add this feed to my.Alltop

    Sparks

  • Inspiration For Healthcare Marketers: Excellence in Brand Experience Awards

    Eric Brody
    21 Oct 2014 | 1:40 pm
    The Hub Magazine just announced their 2014 Excellence in the Brand Experience awards. The Hub Prize honors excellence in the brand experience, which they define as each and every opportunity to make or break the brand promise to a customer (shopper, consumer or business). A key consideration is whether the...
  • Cleveland Clinic & Best Global Brands Study

    Eric Brody
    20 Oct 2014 | 11:14 am
    The Cleveland Clinic might not formally make the cut as one of the Top 100 Best Global Brands. But within the world of healthcare, it’s certainly one of the chart toppers as it’s a brand that has the power to change the world. Interbrand’s Best Global Brands Study is the...
  • What Tiffany’s and healthcare marketing should have in common

    Eric Brody
    6 Oct 2014 | 1:33 pm
    I came across this ad from Tiffany’s. This simple, sophisticated piece of communication that says a lot, without saying a single word. But you still get it, right? It’s the power of that little blue box and the “love” inside. What can healthcare marketers learn from Tiffany & Co? 1....
  • A “not pretty, but beautiful” Gibson guitar and healthcare branding

    Rick Zaniboni
    5 Oct 2014 | 4:51 pm
    “Not pretty” can be beautiful.  Open, sincere and honest works best in healthcare branding. Hospitals are under intensifying pressure on so many fronts. Regulators are expecting the impossible; better, faster and cheaper, and the public is no longer the voiceless, captive audience, but consumers of healthcare with the ability to broadcast to...
  • What healthcare marketers can learn from Umpqua Bank

    Eric Brody
    27 Sep 2014 | 7:05 pm
      The answer to this question is – a lot. Because this bank has carved out its own space, shaped it based on its vision and executed against it meticulously. Umpqua Bank doesn’t take its cues from other banks. Certainly there are “antes” that they must deliver, as they are...
  • add this feed to my.Alltop

    Marketing Donut feed

  • Optimistic SMEs fuelling jobs growth

    31 Oct 2014 | 9:25 am
    Many small businesses are taking on more staff, raising pay levels and planning more recruitment in the coming year according to the findings of the latest workforce survey by the British Chambers of Commerce (BCC). The report, entitled Contracts, Pay and Working Conditions, is based on a survey of almost 3,000 businesses. It shows that small firms are more likely to have increased wages above inflation, while a greater proportion of larger firms have kept wages in line with inflation. The research reveals that 34% of businesses increased their pay above inflation last year; this was…
  • Auditors issue new warnings about cyber crime

    31 Oct 2014 | 9:23 am
    Businesses are continually playing catch up against cyber attackers, according to the latest analysis by the six largest UK audit firms. Accountancy body the ICAEW has identified a growing gap between the capabilities of cyber attackers and the businesses that they target in its new report, Audit Insights: Cyber Security. The six audit firms that make up the working party behind the report are BDO, Deloitte, EY, Grant Thornton, KPMG and PwC. The report concludes that the nature of today’s business structures is making it harder for businesses to respond, while cyber attackers are becoming…
  • Brand loyalty is 'dead' on mobile web

    31 Oct 2014 | 9:22 am
    Consumers browsing on their mobile phones are leaving old loyalties behind when they shop online as part of an 'I want it now' mentality, according to new research. A report by Populus for Netbiscuits found that 91% of consumers would turn to a rival if a brand’s mobile site did not give them what they wanted. The poll of more than 6,000 consumers across the UK, the United States, Brazil, China, Germany and India has found that brands are still failing their customers via mobile channels, with more than 96% of consumers claiming they had abandoned a mobile website because of a poor…
  • UK small firms set their sights on the world

    31 Oct 2014 | 9:21 am
    Half of UK small businesses are trading with countries outside the UK, and that figure is set to increase to 60% by 2015. A survey of over 2,000 SMEs by YouGov for Citrix has found that 42% of UK small firms sell their products and services internationally, while 50% either buy from or sell to countries outside the UK. The report concludes that more UK firms will start trading overseas as advances in technology and logistics further reduce the barriers to trade. The regions most likely to explore international trade are London (59%), the South East of England (47%) and Yorkshire and the…
  • Also in the news this week - 31 October 2014

    31 Oct 2014 | 9:20 am
    Is necessity the mother of invention? Businesses with tighter budgets produce more creative products than those with unlimited spending power, new research suggests. A study by Cass Business School on the effect of budget restrictions on innovation focused on children’s toys. It found that those participants that were subject to financial constraints designed more creative products. Report author Dr Irene Scopelliti said: “The findings suggest that in a financially constrained environment, innovation teams may be more likely to find creative combinations that would otherwise be hidden if…
  • add this feed to my.Alltop

    Direct-Response Copywriter Tom Trush | Marketing Tips and Strategies for Professional Service Providers

  • The Question That Creates Instant Authority

    Tom Trush
    28 Oct 2014 | 8:38 am
    What do you want to be known for in your business? We operate in an economy today where you likely have more competitors than you can count. Think about it … How many people share your job title? For instance, if you’re a personal injury attorney, how many others can make this same statement? Whether you’re a lawyer, banker, accountant, farmer, massage therapist, real estate agent or whatever, you’re likely not the only one with your title. And this presents a problem when marketing. You see, if your message only focuses on what you do (i.e., your occupation or product/service),…
  • The Chicken That Discovered Your Prospects’ Greatest Desire

    Tom Trush
    25 Sep 2014 | 9:26 pm
    I recently received a powerful reminder of how to effectively market to prospects. What might surprise you is the source of that reminder. Her name is Felicia … and she’s a chicken. You see, when we bought our new house last month, Felicia came as part of the deal. She roamed the backyard from the first day we looked at the property. The instant my 6-year-old son and 9-year-old daughter saw her, I knew where we would be living for the next several years. Bedrooms and bathrooms took a back seat to a white-feathered piece of poultry. Since moving in, we’ve been learning how to care…
  • The Words That Multiply the Value of Anything

    Tom Trush
    21 Aug 2014 | 7:02 am
    A quick thought to consider … What if simply sharing a story could increase the value of what you sell? Look around and you’ll see stories adding value to products and services everywhere. For example, Forbes recently ran an article about a collector who paid $300 for an old hockey jersey. He later learned it was worn by Mark Messier during the New York Rangers’ 1993-94 championship season. So he shared the story and sold the sweater at auction for $8,365. The story created an additional $8,065 in value! In 2009, a couple of guys in New York ran an unusual experiment. Rob Walker and…
  • How to Promote Your Business When You Hate Marketing

    Tom Trush
    12 Aug 2014 | 7:06 pm
    For entrepreneurs and executives, a dislike for marketing is as common as business cards at a networking event. And that’s understandable. After all, marketing is often seen as a necessary evil — an expense that steals attention from product or service development, client work, and sales. But if you’re among those with an aversion to marketing, ask yourself this … Do you hate marketing, or do you hate the lack of response you get when marketing? You see, I find the dislike frequently comes from frustration. After all, if your marketing generates responses that lead to more…
  • Try My New Book Risk Free … Forever

    Tom Trush
    6 Aug 2014 | 7:41 am
    How many investments come with no risk of financial loss and still provide a guaranteed return? This scenario might seem too good to be true, but it’s exactly what’s offered with my latest book, Escape the Expected: The Secret Psychology of Selling to Today’s Skeptical Consumers. Now available for just $17.95 on Amazon.com or anywhere else books are sold, it comes with a no-questions-asked return policy for life. Should this 208-page book ever fail to meet your expectations or get you greater returns on your marketing campaigns, simply let me know and I’ll rush you a full refund. In…
 
  • add this feed to my.Alltop

    Chiefmarketer

  • Take B2B Lead Nurturing Beyond Email

    Beth Negus Viveiros
    31 Oct 2014 | 9:02 am
    Many B2B marketers have traditionally focused a huge chunk of their lead nurturing efforts on email. That’s great, as far as it goes, but to really connect online today, you need to use multiple channels to make an impression. Social and display must be part of your efforts to get content in front of B2B prospects. In a new whitepaper, “The 5-Minute Multi-Channel Nurturing Primer,” notes that while email is powerful, it does have its limitations. After all, the average email open rate for B2B marketers is less than 20%. Where should marketers start? First, they need to define their…
  • Oh, That’s Good–The Campaigns Editors Loved in 2014

    Chief Marketer Staff
    31 Oct 2014 | 7:48 am
    What campaigns won the hearts of the editors of Chief Marketer, Multichannel Merchant and Event Marketer this year? Here’s the scoop. Esurance Gets How It Works How do you explain all the features and benefits of a car insurance policy in 30 seconds? You don’t. And does anyone really care if it takes you 15 minutes to get a quote, or half that time? Probably not. But if you can get the point across and engage the viewer, your name will become top of mind. GEICO has done this over the years with its gecko, Maxwell the Pig, the cavemen, the Bluegrass guys, etc., and Progressive has Flo. Now…
  • Creating Effective Lead Gen Forms

    Chief Marketer Staff
    30 Oct 2014 | 11:34 am
    When it comes to lead generation and search engine marketing, it’s critical to keep forms as simple as possible for users and optimized for searchability. This Business2Community report dives into the topic of lead gen forms in the SEO era, and suggests keeping forms simple for users to complete, keeping copy compelling and incorporating testimonials from clients into the copy to bolster credibility. Take a look at the full story to learn more about marketing your lead gen landing page, as well as the importance of following up with clients who take the time to fill out forms. The post…
  • Digital Marketing Trendwatch

    Chief Marketer Staff
    30 Oct 2014 | 11:23 am
    In case you missed it, mobile is the new desktop, and mobile devices will continue connecting brands and consumers in new ways moving forward. This report from tnooz on digital marketing trends indicates that what has worked well for marketers in the past—simple keyword research, back linking, content and social media strategies—is becoming about as old and tired. Google searches will increasingly begin to turn up irrelevant results, and organic searches will fall further and further down the page. Click here and see what Google and other key digital industry players may be unveiling in…
  • Social Media Content Marketing & B2B

    Chief Marketer Staff
    30 Oct 2014 | 11:12 am
    Huffington Post highlighted five key things to remember when developing an inbound marketing strategy or content marketing program to address the different ways B2B executives discover and seek out content. The story highlights areas including developing unique social content strategies for each vertical, keeping in mind that enterprise businesses today offer a plethora of solutions. For example, educators have their own knowledge sharing platforms like Edmodo, just as medical professionals might frequent Sermo, the largest online community exclusively for physicians with over 270,000…
  • add this feed to my.Alltop

    Millennial Marketing

  • Taco Bell’s Brilliance is All About Listening, Not Talking

    Brendan Shaughnessy
    28 Oct 2014 | 1:17 pm
    When we look at the industry leading brands of today, there’s a lot of talking. Just today, Diet Coke made waves on AdWeek for creating 2 million unique labels in bright, vibrant colors for all their Coke-loving consumers. Marketers continue to come up with creative ways to take over the news cycle and catch everyone’s attention. While this attention is great, the news cycle has a tendency of, well, cycling on through. Taco Bell made waves today for a different reason and it’s not for being incredibly creative or flashy. They just listened. This morning, Taco Bell went entirely black.
  • Millennials and Fitness: Designing for Engagement

    Adam Hubbard
    21 Oct 2014 | 1:11 pm
    Earlier this summer, Millennial Marketing Guy™, Jeff Fromm wrote about the impact of the group-oriented and technology-driven mindset of millennials on the entire fitness industry, from gyms to equipment makers. As a leading manufacturer of health club and home fitness equipment, here at Precor we’re constantly evaluating how and when to incorporate emerging trends in fitness and demographics into our equipment. It’s not always easy. For any manufacturer, especially those with somewhat longer product cycles, it’s important to distinguish between fads and trends. While understanding…
  • Fairness is a Core Millennial Marketing Principle

    Jeff Fromm
    14 Oct 2014 | 10:42 am
    While many Gen Xers and Boomers can remember the screeching sounds of dial-up Internet and fax machines, most millennials don’t have a frame of reference for it. In fact, it’s difficult for many millennials to imagine a world without unlimited connectivity. Millennials have grown up immersed in a world where innovation has leveled the playing field —the concept of democracy no longer just applies to our government. Now, everything has been democratized so that consumers have a say in almost every aspect of their personal universe. We refer to this new ideology or mindset as the…
  • 7 Food Marketing Tips To Win with Millennial Fast Casual Eaters

    Jeff Fromm
    12 Oct 2014 | 10:24 am
    It’s no secret that a healthy piece of the Fast Casual industry’s growth is related to the preferences millennials have shown toward this category. Where we once believed that the restaurant thought leaders were those in fine dining, more and more of today’s food trends and innovation are starting in the Fast Casual space. By adding fresh food concepts and new flavor profiles, chains like Panera, Qdoba and Pita Pit have not only caught millennials’ eyes, but also those of major Fast Food chains. We’ve highlighted the seven food marketing truths to keep millennial consumers coming…
  • Will Apple Pay Change mCommerce for Millennials?

    Leah Swartz
    30 Sep 2014 | 12:15 pm
    As a millennial, I often browse Pinterest, my favorite fashion blogs and Instagram to find style inspiration or links to purchase my new favorite shirt or summer sweater. The best part? One week later my new clothes show up at my front door and I didn’t even have to get off the couch or put down by Chipotle burrito. It is no secret that as digital natives, millennials have fully embrac`ed the eCommerce culture. As a whole, our generation shops online at a rate significantly higher than our parents and grandparents. And now, the tides are changing again. While eCommerce still has a strong…
  • add this feed to my.Alltop

    HB

  • 8 Steps to Building a Better Creative Staff

    Matt Gustavsen
    23 Oct 2014 | 6:15 am
    Like a game of Chess, building a more creative staff takes time and many well thought out steps. There’s no single right way to go about putting together an inspired, productive group of people that work well together and just “get it.” There is always an element of the unexplainable—the X factor you just can’t put your finger on. However, there are some actions we can all take to foster a creative staff. Here is my formula for building a better creative team based on my experience working with a tight-knit group at HB agency. 1. Surround yourself with A-players Start by looking…
  • Somerville Means Business…Green Business

    Julia Bucchianeri
    23 Oct 2014 | 3:40 am
    Massachusetts is leading the clean and green tech revolution in the United States. From Governor Patrick’s leadership to our top-tier universities and every startup in between, we have all of the necessary elements in place to help drive our progress. It’s important to note, however, that all of this innovation isn’t happening in downtown Boston. Many are quick to assume that the Bay State’s cleantech advancements are developed in the Innovation District or the Leather District but believe it or not, many of the latest and greatest technologies are born just across the river in…
  • Jill Abramson Is Launching A Media Startup

    Molly Delaney
    22 Oct 2014 | 10:41 am
    image via The Boston Globe Jill Abramson and David Carr kicked off WBUR’s new series Fast Forward at Boston University this week. While the pair rarely stayed on-topic, the night was full of candid moments, debate, and Abramson’s latest breaking news — she’s launching a media startup with Steve Brill. Want to know what else you missed from Carr’s chat with Abramson? Check out our BuzzFeed story. Send to Kindle
  • It’s OK to say “No”

    Jonathon Glazebrook
    20 Oct 2014 | 7:33 am
    The Pontiac Aztek remains a perennial punchline. So much so that when the writers of Breaking Bad wanted a car to exemplify just how much of a loser Walter White is at the start of the series, they gave him the Aztek. The Aztek checked all the right boxes. As Former General Motors CEO Bob Lutz said in a recent Road & Track interview, the Aztek was born in a company committed to innovation and was a “vehicle that achieved all its internal objectives.” Yet, it still landed on Time Magazine’s 50 Worst Cars of All TimeThe truth is, the Aztek wasn’t a result of bad thinking, it was a…
  • The Reason Why No One Follows You

    Molly Delaney
    16 Oct 2014 | 10:42 am
    Social media is not that different from dating. The reason why you have no followers (or start losing followers) is the same reason you’re not getting a second date. You’re selfish. OK, not everyone reading this falls into the self-serving category, but take a moment to think about your social presence. Be honest about how your content reflects you and your brand. Is it all about you? I shared some tips on LinkedIn about how to make your social strategy effective by balancing you with your audience. Check it out and share what you think in the comments below or on LinkedIn. Send to Kindle
 
  • add this feed to my.Alltop

    InfoProduct Marketing Insiders Tips And News

  • Should You Pay A Coach To Help You Build Your Online Business?

    Jeff
    31 Oct 2014 | 1:46 pm
    One of the common questions people ask me is "Is It Possible To Succeed At Building A Full-Time, Highly Profitable Online Business Without Paying A Coach To Get You There?" As someone who (on a limited basis) still offers some coaching to online business entrepreneurs, you may be surprised by my experiences and thoughts around this question. My Advice On Online Business Coaching Of course you can make it without coaching, but your level of success depends highly on your personality and how BAD you want to succeed. I have found that those who have committed 110% and gone ALL IN to…
  • How You Can Win At Business And Not Be An Expert

    Jeff
    30 Oct 2014 | 12:53 pm
    This short posting today is for all of you who are sitting on the fence, afraid to act on your desire to become an entrepreneur, start your own business and get down to work based on the excuse that you don't know enough or that you aren't an expert either at business or in your market You've heard the story of the tortoise and the hare? Business requires that you have the energy and agility of the hare, but that you exercise the discipline and persistence of the tortoise That means you can learn as you go…so if you are 30% of the way there today, then that's good…
  • Online Business Profit Podcast – Episode 1

    Jeff
    29 Oct 2014 | 4:59 pm
    New podcast for you peeps…looking forward to sharing tons of information with you guys and look forward to your feedback, questions and comments.   Here's episode #1 – like the kickoff?  
  • 12-Year Old Writes A Book – Why Can't You?

    Jeff
    29 Oct 2014 | 2:46 pm
    Having gone through the process of writing a book more than a dozen different times now, it doesn't surprise me as much as it used to when I see people apply themselves and complete their book writing project in a relatively short period of time (weeks or even days). Inside InfoMarketer'sZone we work with many first-time authors, book writers, entrepreneurs and marketers who usually arrive filled with doubt, fear and confusion around their desire to write, publish and market their own book or ebook, I still remember being in that similar head-space when I started out with my first…
  • 10 Common Traits Of Wealthy People

    Jeff
    22 Oct 2014 | 6:38 am
    Wanting to improve our financial position and become more wealthy is a nearly universal desire.  We may have different reasons for wanting to be wealthy… Get out of debt Freedom from being locked in a job we don't like Buy something we really, really want Have more FUN in our lives Help those we love around us Contribute to those less fortunte Simply use this as one of many indicators that we are making progress with our career or business Can we pain all wealthy people with the same brush?  Of course NOT. I've had the privilege of working with many extremely wealthy people…
  • add this feed to my.Alltop

    Right Source Marketing » Blog

  • Are You a Bad Client? Fix the Agency Relationship, Generate More Revenue

    Yvonne Lyons
    17 Oct 2014 | 6:25 am
    If you work with an outsourced marketing firm or agency to help you execute your marketing strategy, you probably assume the relationship will make your life easier and will ultimately drive top-line revenue in the form of leads, new prospects and new customers. And you should. When that doesn’t go smoothly, or if those leads, prospects, and customers don’t come sailing in, are you the first one to throw the agency under the bus? It’s a natural reaction. I’ve certainly done it (my apologies to those agencies I was working with). Here’s what you’re probably thinking: The agency is…
  • Don’t Fear the Editor: 7 Keys to Editing Success

    Emily Gaines Buchler
    9 Oct 2014 | 6:30 am
    Does the word editor conjure an image of the bespectacled newspaper guy, red pen in hand, tearing up the draft you worked so hard to create? If so, you’re not alone. Editors strike fear into the hearts of many. Yet the job of an editor is to make your draft better, not worse, and to polish your story so it comes across as professional and aligns with your organization’s bigger story. When that doesn’t happen, then by all means, question your editor. But also remember that editing isn’t personal — it’s a job. Whether you’re submitting a draft to an editor or editing someone…
  • Print is Dead? Think Again, Content Marketers

    Yvonne Lyons
    2 Oct 2014 | 6:15 am
    I like print. I think it’s alive and well. There — I said it. I take a lot of heat at Right Source for this, because, well, we are a digital marketing consultancy. Sure, we do some print work, but not a ton. Some of the folks here are big on that familiar phrase, “print is dead.” I don’t happen to believe that. I am well aware that print has had plenty of problems in many corners of business, especially on the newsstand.  The Internet has had its way with magazines and newspapers. In fact, newspaper ad revenues in 2013 were less than half of what they were in 2006, according to the…
  • Messaging Before Content: What Belongs in Your Messaging Guide

    Mike Sweeney
    26 Sep 2014 | 6:20 am
    Stay on message. The phrase is often used in politics and by politicians, some of whom — even the most skilled and polished — can’t resist the temptation to engage in a discourse that takes them far away from their core message. Going off message, however, doesn’t only happen in politics. It happens in every walk of life, including business. But this is where it is perhaps most important to be ON message because your job is to tell a story that persuades and influences customers, employees, investors, and more. That’s hard to do with a wandering message. That’s why it’s always a…
  • Are You a Slave to Your Editorial Calendar?

    Yvonne Lyons
    18 Sep 2014 | 6:14 am
    You did everything right. Created the content marketing plan (victory), created an editorial calendar (victory), assembled an army of writers and volunteers, and after probably much arm twisting, you started to execute (victory). After which… you clicked autopilot. It was all working, right? You had the calendar and you just followed it. That’s what everyone told you to do. But what no one tells you is that your editorial calendar should really not be carved in stone, it should be a fluid, almost always-changing document. And when I say that, I don’t mean in the sense that you are…
 
  • add this feed to my.Alltop

    High-Tech Communicator

  • When Your Audience Distrusts Marketers

    Cheryl Goldberg
    26 Oct 2014 | 8:55 am
    What would you do in this situation? You’re a marketer with a product that’s Number 1 in its category. And the people who know about it rave about it. The trouble is, you’re a startup. Few people are aware of your brand. And you must cater to a highly technical audience that clamps both hands over its nose the instant the slightest whiff of marketing wafts in its direction. That was the challenge facing Druva’s marketing department. Founded in 2008, Druva provides integrated data protection and governance software for enterprise laptops, PCs, smartphones, and tablets. “It’s a fun…
  • Red Hat Brand Voice: Simple, Honest Talk

    Cheryl Goldberg
    19 Oct 2014 | 7:53 am
    Red Hat has long been in the vanguard of brand storytelling in the B2B marketing arena.  Unlike other software companies, Red Hat does not sell proprietary software. It was one of the earliest proponents of open-source software that anyone can freely use, change, and share. People from many companies collaborate to use the Red Hat open platform to develop applications. Red Hat’s challenge has always been to sell an entirely new concept to the business world and to inspire trust within potential customers. By telling true stories about its brand in a compelling fashion, Red Hat has…
  • 8 Steps to Optimizing Marketing Automation

    Cheryl Goldberg
    7 Sep 2014 | 9:31 am
    Marketing automation platforms (MAPs) promise the holy grail of inbound marketing. They allow you to send personalized, highly relevant messages to website visitors based on their online actions—and to measure the results of these marketing activities with precision. Yet, few organizations today fully translate that power into business success. Eighty-five percent of companies that have purchased or implemented a MAP fail to use it to its fullest potential, according to SiriusDecisions. Why? The situation all comes down to the old adage, “If you fail to plan, you plan to fail.” Making…
  • How to use Analytics and Marketing Automation to Improve Target Marketing

    Cheryl Goldberg
    1 Sep 2014 | 7:12 am
    There’s an old saying, “Half my advertising dollars are responsible for all my profits. But I have no idea which half.” In other words, organizations have long flown blind when it comes to their marketing efforts. Questions about which audiences to target with which messages in which channels were largely a matter of the gut feel on the part of marketing executives, managers, and the sales force. But today analytics combined with marketing automation can answer these questions, allowing you to market more effectively and at less cost.  Choosing Your Audience  Who doesn’t…
  • How to Improve Content ROI

    Cheryl Goldberg
    24 Aug 2014 | 12:00 pm
    Today’s marketers are producing more content than ever. But creating content requires sizable investments in time, effort, and money. How do you know that your content investment will pay off in terms of interest to your potential customers?    Smart marketers test their ideas before rolling out full-blown projects. The following are steps marketers can take to ensure that buyers are interested in the topics before they invest sizable sums in producing and rolling out content. Come Up with Engaging Ideas The first step is to come up with the ideas that are most likely to…
  • add this feed to my.Alltop

    mcgraw | marketing

  • Social Media is Overhyped

    Pat McGraw
    29 Oct 2014 | 1:00 pm
    Social media is overhyped. There, I said it.  Now, before you dismiss me as a crackpot and start firing off the comments that attempt to make me look like the fool for taking this stand…consider the following. “There is a near consensus that social media marketing is valuable because it allows companies to directly engage with their customers, build brand presence, and ultimately sell more products.” Source: Downloaded from http://www.forbes.com/sites/kylewong/2014/05/13/what-is-the-value-of-social-media-engagement/ on 10/10/14. There might be “near consensus”…
  • Plugging your leaky funnel

    Pat McGraw
    14 Oct 2014 | 12:07 pm
    Plugging your leaky funnel can save you a lot of money and dramatically improve your sales and marketing performance – so here’s what I recommend for my clients… Qualification.  For some businesses, it’s not so much a “leaky funnel” as it is “the eventual loss of unqualified inquiries”.Do you have a qualification process that helps you quickly identify those that are simply unqualified for your offering?  If you do, congratulations and if you don’t, consider developing one. For example, a client recently contacted me because they had…
  • How to Improve Marketing ROI

    Pat McGraw
    9 Oct 2014 | 12:54 pm
    Most of us are searching for ways to improve marketing ROI – but many of us are looking at ways to spend less rather than sell more! When asked to increase their Marketing ROI, they tend to understand it as cost cutting through better economies of scale or negotiations with their third-party partners and agencies, instead of top-line growth generation: more revenue, more sales, more prospects, more buyers (73%). Source: Downloaded from http://www.newmediaandmarketing.com/there-is-no-social-media-silver-roi-bullet/ on October 9, 2014. Now, I am all for lowering expenses when it makes…
  • add this feed to my.Alltop

    Multichannel Magic by Debra Ellis

  • How Retailers can Compete with Target’s New Free Shipping Policy

    Debra Ellis
    24 Oct 2014 | 9:19 am
    How do you win customers back after you’ve violated their trust with a massive security breach? Target seems to think free shipping on everything will do it. Last Christmas, hackers invaded the company’s security and snagged personal information from approximately 70 million customers. When you violate the trust of so many people during your peak sales period, you have to make a spectacular comeback. Offering free shipping at a time that other companies are increasing their thresholds may just do it. People love free shipping. According to a July 2014 poll by Retention Science, shipping…
  • How Social Media Evolved into a Service Channel

    Debra Ellis
    23 Oct 2014 | 5:28 am
    The battle lines between traditional marketing and social media were drawn in 1999 when The Cluetrain Manifesto was created. The promise of the world without advertisement and outbound marketing appealed to many, myself included. Generating revenue without expensive advertising would be a game changer for my clients. The bandwagon started traveling through marketing circles everywhere. By 2008, the slow locomotive had turned into a super train fueled by growth of Twitter and Facebook. The changes in marketing were coming so fast it was almost impossible to keep up with them all. I read The…
  • The Dirty Job of Growing a Business

    Debra Ellis
    8 Oct 2014 | 10:54 am
    Contrary to popular belief, successfully growing a business requires more than social media updates and delegation. Magical thinking is replacing proven growth strategies as the path to success. Every established company began with an idea and people willing to do whatever it took to turn that idea into reality. No task was too small or dirty for the founder to do. The hard work and long hours eventually evolved into a successful company. Things change. New technology emerges and people adapt accordingly. We may have moved into the digital age but the adage, “the more things change, the…
  • Is the Facebook Save Button a Plus for Marketers?

    Debra Ellis
    23 Jul 2014 | 11:36 am
    Facebook’s recent addition of a “Save” button gives a limited measure of control to users. The algorithm changes that rendered organic Facebook marketing ineffective may be offset with the ability to archive posts, links, places, and media. In theory, it is a good first step to creating a more user friendly experience. In reality, issues keep it from being effective at this time. Marketers have been challenged to create new ways to reach customers and prospects since the algorithm update that is designed to deliver “relevant information” as defined by Facebook’s engineers.
  • The Secret Ingredients in Every Successful Company

    Debra Ellis
    11 Jul 2014 | 9:47 am
    Founders of successful companies are often asked the secret to their success. Their answers are dependent upon the individual’s area of expertise. Those with a marketing background credit explain how their marketing strategy launched the company. People who come from a service background tout exceptional service as the catalyst for growth. Both are right. A combination of solid marketing and quality service is a requirement for successful companies. A company doesn’t have to have top-notch marketing and service to be successful. Great marketing can ease the pain of less than stellar…
 
  • add this feed to my.Alltop

    Social Media B2B

  • 20 Most Important Stats from the 2015 B2B Content Marketing Report

    Jeffrey L. Cohen
    6 Oct 2014 | 4:00 am
    The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. It is based on surveys of 1820 North American B2B Marketers across all industries and company sizes. This is the fifth year that they have released this report, and it continues to improve each year. The entire report is embedded at the end of this post. The first, and most notable stat in this report is that number of B2B marketers using content marketing has gone down from 93% last year to 86% this year. That is because they changed the definition of content marketing to…
  • Professors Share Observations on the State of B2B Marketing

    Jeffrey L. Cohen
    15 Sep 2014 | 4:00 am
    I recently participated in a project with the Oracle Marketing Cloud where they interviewed marketing professors about the state of B2B marketing and how they are using that knowledge to develop curriculum to train the marketers of the future. It was an esteemed panel of professors, including: Barbara Kahn, Patty and Jay H. Baker Professor of Marketing, The Wharton School of Business, University of Pennsylvania Josh Murdock, Professor of Educational Technology & Social Networking, Valencia College Mark Schaefer, Marketing Consultant, College Educator and Author, Rutgers University Peter…
  • B2B Companies Use Twitter for Customer Support No Matter Their Size

    Shankar Ganesh
    20 Aug 2014 | 4:00 am
    The days when B2B companies picking up the phone or answering emails was good enough are long over. Now, customers take to Twitter even before they call you. They’re tweeting about how terrible your hold music is even as they’re waiting, ripping apart the scripts your agents use even as they’re working on solving their problem and publicly pushing you to deliver a quick fix for a bug they spotted minutes ago. And things are only going to get worse if your B2B company isn’t on Twitter. When you’re small, having a single touchpoint is definitely enough, but it’s inefficient as…
  • 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads

    Jeffrey L. Cohen
    7 Aug 2014 | 4:00 am
    My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Tom calls this inbound social selling. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but there is more to it than just that. 1. Re-Think the Purpose of Your Profile Rather than just create a profile that shows your job history and…
  • Do B2B Companies Really Need to Be on Facebook?

    Jeffrey L. Cohen
    24 Jul 2014 | 4:16 am
    Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. And once these boxes are checked, they struggle to find the right content to post to each of these platforms. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. 1. What are you trying to accomplish with social media? B2B companies need to…
  • add this feed to my.Alltop

    The Internet Marketing Lounge

  • How to make money fastly 2014 and Why Teespring?

    SLV
    9 Oct 2014 | 12:53 am
    How to make money fastly 2014 and Why Teespring?   Are you a bored home worker or SEO Expert? Are you still a student looking for a part time job or manager?… We bring you some great ideas about the easiest way to make money online fastly – Secrets of success. If you have never heard of Teespring before, we’ll surprise you with a lot of information behind this name. How to make money fastly and What is Teespring? Teesring is a website where you can sell T-shirts online. Many people around the world have been here to create , market and get paid with their own T-shirts. But not…
  • Advantages of reading Pressure Cooker Reviews

    SLV
    25 Sep 2014 | 7:57 am
    It is usually necessary that you should make an attempt to read Pressure Cooker Reviews before you buy any pressure cooker. This is because there are several brands of pressure cookers available and they’ll generally have various features. After you look at reviews you should be able to understand features for sale in different pressure cookers for you as a way to decide on one that will aid you well. You may be wondering on where you will connect to the reviews that you should know how different pressure cookers work. Actually you will easily access the reviews online. What you will…
  • Download Premium WordPress Themes

    SLV
    10 Sep 2014 | 10:56 am
    Wp (sometimes reduced to WP) is undoubtedly an remarkably cool website content and engine management system. It allows you to manage and build a blog or website with a simple and beautiful to utilize user interface (referred to as Dash board) and has a library of thousands of clever plug-ins making it do practically nearly anything you can think of. In other words, it’s possibly the very best and easiest method to work a blog or website currently. And because it’s an open source project, it’s absolutely and totally free! That’s right – all of that amazingness for…
  • How Website Marketing Can Benefit Your Business

    SLV
    29 May 2013 | 6:44 am
    Lots of Internet marketing information exists nowadays. Much of this information is a good opportunity to learn more, and some of it serves as simple reminders of what you already know. The more you know, the better your own marketing is. Use the following information to hone your own Website marketing techniques. Master Affiliate marketing techniques. Do not become a passive novice. Once you have really invested time into different techniques it will become second nature. If you just half-hearted learn about a few random tips it will not get you anywhere. Invest your time upfront into making…
  • Expert Advice On How To Get The Facebook Marketing Results You Need

    SLV
    15 May 2013 | 6:21 am
    It’s true that marketing on Facebook can be easy, but there are some caveats. The most important is that only a solid knowledge of what it takes to succeed will truly bring you success. This article provides that knowledge and all the tips and tricks you need to create a great campaign. Talk with your fans often to get their feedback on your products. Take note of things posted on your page. Many businessmen that are successful have received great marketing ideas that work from the general public. Your fans are the reason you are successful. If you have a follower complaining on your…
  • add this feed to my.Alltop

    Distility®

  • Sigma Systems Gets Exciting New Brand with Distility

    Axle Davids
    9 Oct 2014 | 7:47 am
    Sigma Systems, a global provider of catalogue-driven software solutions for communications, media and high tech companies, approached Distility to refresh its brand in late 2013. The Toronto-based software solutions firm had just acquired Tribold Limited, a younger UK company. As a result, they needed a brand that reflected where they wanted to be in the marketplace moving forward. Sigma Systems Case Study Up Now The new brand strategy refocused the core messages of Sigma Systems, merging the best brand attributes of both Sigma and Tribold. For a full look at the process, check out this case…
  • Toronto Branding Agency Distility in the News

    Axle Davids
    20 May 2014 | 11:52 am
    This month, Distility CEO Axle Davids was quoted in some interesting articles by both The Globe and Mail and The Canadian Press. Here’s the roundup! Distility on Tim Horton’s 50-Year Anniversary via The Canadian Press Tim Horton’s is at a crossroads fifty years into its life – how can it keep its solid brand intact while expanding its offer in an increasingly competitive quick-service market in Canada. Distility comments on the legacy of the brand. See the article here. Distility on SEO in The Globe and Mail It can be tough for a new business to cut through the noise on the…
  • Key Brand Design Elements for a Website: The Checklist Revealed

    Axle Davids
    1 May 2014 | 12:39 pm
    Once you have your brand strategy, it’s critical to know how to talk about brand design elements. Friends of Distility often ask us what the key brand design elements for a project are. Commonly enough, they (or their clients) lack the budget to define a brand that works across all media. So they instead create their brand’s visual identity through one substantial application – usually a website – and they want to know what bases to cover in terms of must-have design elements. What We Tell Them Last week, we avouched that you need more than a checklist of design elements to create…
  • A Descriptive Name Is a Pain to Trademark, Even if You’re Google Glass

    Axle Davids
    28 Apr 2014 | 2:28 pm
    “Glass” is a tough name to trademark when “Google” isn’t tacked on. As you may have noticed, the internet has been buzzing with updates regarding a disputed U.S. trademark application filed by Google, for their yet-to-be-made-public wearable computing device, Google Glass. Given that part of our work at Distility is naming strategy, we’ve found this story to be pretty interesting. What’s Been Happening? Since last year, Google (which owns the federal claim to “Google Glass”) has been trying to lock down a U.S. trademark for the shortened product name…
  • Key Brand Design Elements for a Website

    Axle Davids
    22 Apr 2014 | 9:50 am
    Your brand design elements won’t create a full brand experience without strategy. Friends of Distility often ask us what the key brand design elements of a project are. Since they (or their clients) can’t invest in defining a brand that works across all media, they instead define their brand’s visual identity through a single application – often a website – and they want to know which key design elements they should keep in mind before diving in. What People Wish Was True Many people who approach us are hoping for a sort of checklist: “Select your fonts, colours, style of…
 
  • add this feed to my.Alltop

    Totally Uncorked on Marketing

  • Do You Treat B2B Customers Like Consumers to Win Their Online Business?

    Elaine Fogel
    30 Oct 2014 | 12:18 am
    If your company’s target market segments include other businesses, how are you treating them online? Do you view their buyers differently because they represent organizations, or do you treat them like individuals? If you approach B2B online marketing the same way you would if customers and prospects were consumers, you’re ahead of the game. According to a recent study by Forrester Consulting for Intershop, and reported by eMarketer, “Business-to-business (B2B) end-user buyers—nonprocurement business professionals who purchase products and services for work-related…
  • When Technology Doesn’t Cooperate I Want to Scream!

    Elaine Fogel
    28 Oct 2014 | 10:32 am
    The reason I’m late with my first post of this week is because of technology. I spent three days troubleshooting a problem that seemed impossible to resolve. Grrrr. I’ll wager that you and most everyone who owns a computer and other technological devices have been at the mercy of technology at some point. It can be the most disruptive, aggravating experience that hinders our ability to work and communicate. Double grrrr. The biggest problem as I see it is that our various devices don’t always play nicely in the sandbox. Unless, of course, you stay brand loyal to one company,…
  • How Far Would You Go to Get Donors to Give More?

    Elaine Fogel
    24 Oct 2014 | 12:05 am
    OK, fundraisers and nonprofit folk… how far would you go to get your donors to give more? Would you consider using modern marketing techniques that many retailers use? What if you had the option of using Aroma, Touch and Words to stimulate giving? Curious? According to a recent article in The Nonprofit Times, Russell James, III, Ph.D., a professor of personal financial planning at Texas Tech University in Lubbock, Texas, tested the effects of aroma, touch, and specific words on charitable giving. His findings are surely fascinating.    According to The Nonprofit Times…
  • Traditional Media Works for Local Marketing – New Study

    Elaine Fogel
    22 Oct 2014 | 12:05 am
    In a new study by Brandmuscle, hundreds of local dealers, agents and franchisees across a wide range of industries indicated that “traditional media (newspapers, magazines, radio, television, yellow pages, coupons and billboards) continue to play a significant role in local marketing.” Respondents rated their level of satisfaction with a variety of traditional marketing tactics. Surprisingly, they chose coupons as having the greatest satisfaction, with newspapers having the least. Coupons performed well in terms of overall satisfaction and were the most widely used tactic with…
  • New FREE Marketing Tools I’ve Recently Discovered

    Elaine Fogel
    20 Oct 2014 | 12:14 am
    I’m always on the lookout for new sites and tools that help make marketing easier. Here are some tools I’ve recently discovered: 1. Last December, I published a post entitled, “Should Facebook Add a Sympathy Button for Bad News?” In it, I suggested the networking site add more sentiment symbols. Well, now it has! Have you seen the new free Facebook stickers you can add to comments? Check it out and get creative!  2. Knovio is an innovative tool for turning PowerPoint slides into rich video presentations with just a web browser and webcam or with a mobile app on the…
  • add this feed to my.Alltop

    360i Digital Agency Blog

  • Oreo Brings ‘Nomsters’ to Life in #OreoLab Halloween Campaign

    360i
    29 Oct 2014 | 11:56 am
    Inspired by some of the most feared monsters of Halloween lore, Oreo, in partnership with 360i, has been busy at work in its Oreo Laboratorium, performing experiments on Oreo cookies to create “nomsters.” Leading up to Halloween, Oreo will be bringing a new “nomster” to life each day this week and unleashing it on the world via social channels. Fans can follow Oreo on Facebook, Twitter and Instagram to view exclusive stop-motion videos of the experiments from the Laboratorium. Additionally, Oreo is asking fans to help “Name the Nomster” on Facebook and Twitter. The best name will…
  • Weekly Hot Jobs: Browse 360i’s Latest Openings

    360i
    28 Oct 2014 | 7:05 am
    Greetings, job-seekers. As our agency grows and evolves, we’re constantly on the hunt for top talent to help us create powerful campaigns on behalf of brands like Coca-Cola, Oreo, HBO, Toyota and more. (Browse our full client roster here.) Right now there are more than 40 open positions across our offices. If you embody passion, purpose and perseverance, and think you have what it takes to join a top 3 agency in the U.S. for two years running (per Ad Age), drop us a line and apply at the links below. Account Director (Los Angeles, CA) – We are looking for an Account Director with…
  • 4 Insights into Consumer Indecision & Choice Paralysis

    360i
    21 Oct 2014 | 12:47 pm
    Have you ever gone to a shoe store and been unsure which sneakers to buy? Have you ever debated with coworkers what you should eat for lunch? If so, you’ve experienced one of the most common and understudied phenomena impacting a consumer’s pathway to purchase: Choice Paralysis. 360i’s Insights & Planning team recently investigated choice paralysis by listening to organic social media conversations to explore why consumers experience this inability to choose, and how brands can best navigate this crucial barrier to purchase. While choice paralysis does not affect all brands or all…
  • Uncovering Global Twitter Trends Part II: India

    360i
    17 Oct 2014 | 8:08 am
    We’re excited to share a new research paper from 360i’s Insights & Planning group, entitled “Global Twitter Trends: India.” This whitepaper is the second of a multi-part series in which we explore the social media habits of three emerging global markets: Brazil, India and South Korea. It follows a 2013 report that compared Twitter habits across the U.S. and U.K. This whitepaper explores the role of culture when it comes to how, where and with what purpose people in India engage on Twitter, and how their engagement compares to other markets. These findings can be used as an…
  • Influencer Spotlight: Catching Up with Ryan Fitzgibbon

    Joy Glass
    16 Oct 2014 | 12:23 pm
    Ryan Fitzgibbon is the creative trailblazer behind Hello Mr., a new-age print & digital magazine that’s redefining gay media culture for the millennial generation. Frustrated by the unending clichés and misrepresentations in gay lifestyle publications, Ryan launched a Kickstarter campaign aspiring for a more authentic, diverse portrayal. The project struck a chord with users, and his exploration of modern gay life is thriving through visual, written and digital submissions from around the world. We caught up with Ryan as part of 360i’s “Influencer Spotlight Series” to chat about…
  • add this feed to my.Alltop

    bwagy

  • The Dumb Pipe Analogy, what we can learn from it

    Ben Young
    29 Oct 2014 | 5:15 am
    I enjoyed this article Bringing the dumb pipe metaphor to email: Why Google wants to replace Gmail, talking about how email is a blunt service. As in it is a delivery mechanism. The term dumb pipe analogy comes from networking lingo, it’s where someone provides a connection from A to B but don’t layer any services on top. The telcos that power our iPhones make a great example, as Apple controls that device whereby the telcos are restricted to just providing the data & connectivity for it to work. The problem is email’s over-used and misused everyday. From transactional…
  • Fingerprints are usernames, not passwords

    Ben Young
    25 Oct 2014 | 1:24 pm
    I’ve been thinking about this a lot, fingerprints as passwords. The rise of the Apple Touch ID which uses your fingerprint to unlock your phone and now process transactions with Apple Pay. Which in the system of the phone and the user, verifies the owner is present but isn’t a password. But you would think it is. The iPhone doesn’t store your actual fingerprint -> but you have to reasonably expect, that if you digitally store your fingerprint (and chances are if you’ve been through customs it is already sitting in multiple databases around the world) it’s…
  • So, why not Australia?

    Ben Young
    7 Oct 2014 | 5:17 am
    This is often one of the first questions from kiwi entrepreneurs, and it’s an interesting one. Firstly, of entrepreneurs as a class the ones we often look up to don’t have to deal with this challenge. The challenge of conquering a market other than the one you grew up in. Elon Musk – smashed it, in America. Richard Branson, dominated for 20 years in the UK (now global). Kiwi entrepreneurs have to crack that from very early on and come from a smaller market. The american mindset is any market outside of the US is smaller than home base, kiwis are the opposite every market…
  • This is a post about no posts in a while and how I got started in New York

    Ben Young
    3 Oct 2014 | 12:49 pm
    There has to be one right? This is it. A few friends & readers have been prodding – where are the posts? What’s been happening. So, lets get up to date. 15 August 2013 My wife Esther & I shifted to New York, to help establish an offshoot of Young & Shand, our product division. Our long term focus has been to build a global business from New Zealand. To do that, you need to find scalable intellectual property. So as Y&S has grown, where we couldn’t find off the shelf products we’d build them. Long story short, Nudge was our first that had momentum. So,…
  • Where will it stop?

    Ben Young
    25 Jun 2014 | 3:17 pm
    It won’t. Change will keep going. Like Marc Andreessen shares in this great post This is Probably a Good Time to Say That I Don’t Believe Robots Will Eat All the Jobs … as long as our ability to change our horizons keeps up, so will our horizons. Kevin Kelly talks about this in his book What Technology Wants – and that’s to keep evolving, it’s a very philosophical take on the growth of technology. BusinessInsider touches on this too – The Next 20 Years Are Going To Make The Last 20 Look Like We Accomplished Nothing In Tech. All good reads. It’s an…
 
  • add this feed to my.Alltop

    Never get out of the boat

  • do they know it's christmas?

    15 Oct 2014 | 9:24 pm
    Regular readers will know that many years ago I worked in a record shop.And on occasion I've recounted a tale or two about how I learned a bit about marketing and selling on the job. I never knew the theory in those days, just the practice.We were a small indie and our range was smaller than the big chains.There was a lot of top 40 type material that we would have struggled to sell.We were in a different partition, if you like.At certain times of year however, we had a bit of an opportunity to sell some stuff that the chains would normally clean up on.Christmas, for example.There was a…
  • (another) inconvenient truth?

    21 Sep 2014 | 10:53 pm
    Kahneman and Gigerenzer have clashed many times over the years with regard to their individual points of view on intuitive heuristics.Why they are at each others throats is slightly puzzling to this reader, as they are both saying the same thing, for the most part.When confronted with a problem that requires some degree of thinking, and where there is at least partial ignorance (ie just about everything) - some examples often cited are; choosing a chess move or deciding whether to invest in stock — decisions are governed mostly by intuitive thought, and the intuitive mind does the best it…
  • drummond, brown, artisanal toast and fantasy nationalism

    17 Sep 2014 | 4:54 pm
    There's a splendid chapter in Bill Drummond's book 45 entitled 'A Cure for Nationalism' that seems to neatly sum up the uncomfortable cognitive dissonance at the heart of a certain kind of Scottishness, and particularly poignant at this defining moment in modern political history.To set the scene, our protagonist, Drummond, is in Paris for the 1998 World cup where Scotland faced - and were narrowly defeated by - Brazil in the opening fixture.Drummond's dissonance is revealed, made manifest and resolved within a few short paragraphs.'I was present at the births of all five of my children;…
  • influencer theory is the wrong end of the stick

    9 Sep 2014 | 6:22 am
    The idea that brands can pick out and target a small group of social media users with large 'followings' and then imagine that they will reach everyone else with their message is still prevalent however this influencer theory is a myth and its protagonists have got things the wrong way round.There are a couple of reasons marketers still like to believe in this idea of the 'influencers'.Firstly, a little bit of laziness. It’s a lot easier to believe that a message can spread by the brand tapping apparently popular individuals - those special few to whom we all turn to in order to make…
  • juiciness

    4 Sep 2014 | 11:15 pm
    While talking with some game developers this week there was a particular phrase they used a number of times which stayed with me.They talked of 'juiciness' in the gameplay.Afterwards we looked it up to see it as a real thing or simply a foible of our gamer guests.Turns out that 'juiciness' is an proper piece of gamer vernacular, and describes a type of feedback message, either in actual words or through sound effects or images, that help to create encouraging positive responses by rewarding a player when they perform an action successfully. This is duly being filed in the lexicon for…
  • add this feed to my.Alltop

    One Half Amazing! - Digital Marketing Blog

  • Hit the reset button in your brain

    Bob Hazlett
    26 Oct 2014 | 11:53 am
    What does it say that this article was one of the most shared NYTimes posts? If you want to be more productive and creative, and to have more energy, the science dictates that you should partition your day into project periods. Your social networking should be done during a designated time, not as constant interruptions to your day. Email, too, should be done at designated times. An email that you know is sitting there, unread, may sap attentional resources as your brain keeps thinking about it, distracting you from what you’re doing. What might be in it? Who’s it from? Is it good news or…
  • What did you do in the summers during college and high school?

    Bob Hazlett
    25 Oct 2014 | 7:49 am
    A former executive at the National Geographic Channel, A&E and Animal Planet says that he’s learned more about a candidate from one single question than any resume will tell him. He asks early in the interview: What did you do in the summers during college and high school? Here’s why: As a boss, I realize that summer jobs don’t have to be gritty or humbling to make an impact. But for those summers, my janitorial job taught me the basics of all employment: You have to show up every day, and on time. You have to appreciate everyone who works around you. You should acknowledge…
  • Weekly catchup: October 24

    Bob Hazlett
    24 Oct 2014 | 6:27 pm
    The Internet is a big place and it’s hard to get through everything. Here’s the best stuff I read, watched and listened to for the week ending October 24.   10 Predictions for the Future of Content Marketing Technology – Marketing geeks unite! Now is the time to push the limits of marketing automation and digital technology. We must learn to innovate beyond boundaries and take advantage of social media platforms, cloud and mobile to connect with our audience in new and exciting ways. Bob note: I’m particularly fond of points 2,4,6,8 and 9 on Celia’s list.
  • Professional development in the digital era

    Bob Hazlett
    1 Oct 2014 | 10:41 am
    Content Marketing Institute does a twitter chat every Tuesday at noon. You can follow along at #CMWorld. Yesterday, they asked an interesting question related to professional development without falling behind. Q5: How can content marketers educate themselves on content strategy without getting “in the weeds”? #CMWorld — Content Marketing (@CMIContent) September 30, 2014 It’s damn hard not to feel overwhelmed in the digital marketing space these days. Heck, most jobs move at 1,000 miles per hour. A lot of people are up to their eyeballs in an ocean of information,…
  • Beginner’s Guide to Content Strategy

    Bob Hazlett
    25 Sep 2014 | 6:05 pm
    Need a quick education in content strategy? Read this short white paper from Contently and then dive deep into Kristina Halvorson’s Content Strategy for the Web. Beginners Guide to Content Strategy The post Beginner’s Guide to Content Strategy appeared first on Bob Hazlett - Digital Strategy and Marketing.
 
  • add this feed to my.Alltop

    Vitamin IMC

  • Northwestern IMC does Dreamforce

    Davi Griffin & Burcu Agma
    23 Oct 2014 | 3:17 pm
    This summer we had the opportunity to work at Salesforce in San Francisco for our Summer Immersion Project along with three other talented IMCers—Olivia, Rama, and Cerise. As an extension of our work, our Salesforce team invited us to their largest conference of the year: Dreamforce. All summer we’d heard what an experience Dreamforce was. Dreamforce 2014 did not disappoint. Salesforce knows how to throw an event! Dreamforce 2014 had more than 145,000 registrants from around the world that had the opportunity to attend sessions, watch keynotes, and network. Some highlights included…
  • IMC Goes Global in London

    Kiersten Corradetti & Eliscia Filice
    13 Oct 2014 | 8:27 am
    Welcome back to the Fall Quarter! We, Eliscia and Kiersten, the Co-Directors of the IMC London Trip, are excited to share with you our planning experience and tales from abroad. This August, fourteen IMC Graduate Students crossed the pond to experience business in London. We were tasked with planning a networking trip to better understand business in the UK and meet with IMC alumni.  We worked on coordinating company visits, researching sightseeing activities, planning a networking event, and putting together an all around great time for the students! When it came to figuring out the…
  • My IMC Summer Immersion Takeaways

    Joseph Woodard
    4 Oct 2014 | 11:44 am
    As part of Northwestern’s Integrated Marketing Communications (IMC) graduate program, each student participates in a summer immersion project. Students are placed in various companies across the country and world. Many of us had prior work experience before coming to the program and have gained valuable practical knowledge that helped prepare us for our graduate internships. In the months leading up to the Summer Immersion Quarter, IMC students receive a solid academic foundation in areas such as marketing analytics, management, consumer insights, and strategy. Many of our class projects…
  • CMO – Examine Eco-Brands and Grow

    Mari Bakken
    19 Jun 2014 | 12:41 pm
    Image Courtesy of Creative Commons As a CMO, you know it’s important to understand your customer; as their preferences change, you must evolve your understanding of their needs in order to tie your product into their lifestyle. As a graduate student in Medill’s Integrated Marketing Communications program and an avid supporter of social causes, I have been researching the effect of cause marketing on businesses and how it relates to company growth. “Inside the Buy-One Give-One Model” by Christopher Marquis and Andrew Park argues that the One-For-One Model, founded by Blake MyCoskie at…
  • Marketers – Wearable Tech is the Future so Prepare Now or Perish!

    Burcu Agma
    2 Jun 2014 | 12:41 am
    Image Courtesy of Wired As a marketing manager, you are beginning to see the use of wearable tech and know it will soon become embedded in the culture of your high value markets. Because the wearable technology field is fast evolving and is increasingly relevant to consumer groups, it is a puzzle for all of us to solve. The key is to find the right pieces at the right time.  As a graduate student in the Integrated Marketing Communications program at Northwestern University, I found two articles to help clarify wearable tech challenges and bring the pieces of this puzzle together. A recent…
  • add this feed to my.Alltop

    Media Hunter

  • Social Media and the Law: essential reading for the 21st century

    Craig Wilson
    28 Oct 2014 | 5:39 pm
    via media release – 29 October 2014 While the continued rise of social media is delivering extraordinary benefits to the widest cross section of the community, it also exposes individuals and organisations to enormous risks making the newly published Social Media and the Law an essential reading not just for legal practitioners and academics but also business and corporate managers, HR departments and the broader business community. For example, the chapter Social Media and Employment Law explores the balance between social media and workplace relations. At worst, employees face…
  • Newcastle’s 6 point to-do list to create a tech-city ecosystem

    Craig Wilson
    22 Oct 2014 | 6:42 pm
    One of the unanimous highlights of the 2014 DiG Festival was Jed White’s passionate keynote, The Boulder Experience: Creating a tech-city ecosystem. Jed is a start-up veteran having launched a successful business in Sydney then moving his family to Boulder, Colorado to work on his next venture Tribe Vibe. During his time in the USA he has had the opportunity to observe start-up capitals like Silicon Valley / San Francisco, Austin and of course Boulder. It was through this lens that Jed came to Newcastle with observations about what makes a great tech-city and how to create a tech-city…
  • So you want to be a social media manager….

    Craig Wilson
    9 Jul 2014 | 5:47 pm
    For many people the idea of being a social media manger is a dream job, and certainly one that wasn’t even considered a decade ago. But as the web becomes even more reliant on social networks, where content is abundant, and competition for attention is extremely fierce, how do social media experts utilise their time and skills to get the best results? This infographic from the teams at Column 5 and Socialcast attempts to depict a day in the life of a social media manager. Some of the data is US-centric but interesting nonetheless. The Hectic Schedule of a Social Media Manager from…
  • 14 important digital marketing metrics for your next campaign

    Craig Wilson
    26 Jun 2014 | 6:11 pm
    These days, with so much data available and easily accessible, choosing the right type of metric to monitor can be daunting for marketers. Quite often I see marketers who are too engrossed in focusing on “vanity” metrics rather than analyzing data that can actually make a difference to their business. And this applies equally to the most important metric of all –  revenue. This infographic from Digital Marketing Philippines lists the key metrics to focus on when reviewing a digital marketing campaign. I like that they focus on the big 3: traffic, conversion, revenue. Embedded from…
  • Illegal downloads: it’s not about free, it’s about fair

    Craig Wilson
    19 Jun 2014 | 4:44 pm
    The finale of the recent season of Game of Thrones has opened up debate about illegal downloading in Australia. File-sharing website TorrentFreak reported Game of Thrones set a new record for illegal downloads this week, with about 1.5 million file sharers downloading a pirated copy of the season four finale of the show in the 12 hours after it was released in the US.  Data was released showing Australians have increased their lead as the world champions of piracy. The outcry, of course, was led by the company most affected by the downloading of the program, Foxtel. Foxtel says about 500,000…
  • add this feed to my.Alltop

    Occam's Razor by Avinash Kaushik

  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
 
  • add this feed to my.Alltop

    Conversation Agent - Valeria Maltoni

  • Ira Glass on the Creative Process

    Valeria Maltoni
    31 Oct 2014 | 2:45 am
    THE GAP by Ira Glass from DanielSax//frohlocke on Vimeo. Connections and creativity are related. This video is a demonstration of that by use of everyday objects and metaphors. Daniel Sax, the creator, says: I think it was at springtime 2012, when I came across David Shiyang Lius lovely piece of work about Ira Glass. It was the most inspiring and motivating video, I have ever seen in my life. I watched it over and over again, listened to Ira Glass' voice and told myself, that I am not the only person who is constantly disappointed about the gap between ones taste and ones skills. Later on in…
  • When the Intermediary is not Adding Value

    Valeria Maltoni
    30 Oct 2014 | 2:45 am
    The chart is from a smart post by Ben Thompson# where he adapts to publishing Acer founder Stan Stih's idea that both ends of the value chain command higher values added to the product than the middle part of the value chain. Shih called it the “Smiling Curve.” Thompson articulated how not so smiling for traditional publishers: The problem for publishers, though, is that the free distribution provided by the Internet is not an exclusive. It’s available to every other newspaper as well. Moreover, it’s also available to publishers of any type, even bloggers like myself. This reminds me…
  • Impact of Digital in Store

    Valeria Maltoni
    29 Oct 2014 | 9:53 am
    My best friend when I was a teenager owned a fashion retail store -- well, her family did. One of those stores you see in towns when you travel to Italy, way before discount malls made their way there. She worked in the store during the summer and to help her mother out on Saturdays. It was a perfect opportunity for me to spend time with her, while doing something fashion-related. Incidentally, I was producing a line of earrings at the time, pearls and lace, very chic, made them myself. My mother kept a pair for sentimental reasons and two years ago when they were all the rage everyone was…
  • Getting Digital Right Impacts Business Performance

    Valeria Maltoni
    28 Oct 2014 | 2:45 am
    Starting with gaining a company-wide understanding of how the entire business benefits from digital. Last year, a McKinsey report outlined how digital transformation drives business value by enhancing connectivity, automating manual tasks, helping improve decision making, and supporting product / service innovation. The increased involvement of C-level executives# in both supporting and sponsoring digital business initiatives underscores the importance of getting it right to corporate performance. Having a digital vision and executive sponsorship are a good starting point;  organizational…
  • Blogs Still Underutilized Tool to Connect Content and Commerce

    Valeria Maltoni
    27 Oct 2014 | 9:50 am
    A new study# conducted by L2 in partnership with Demandware provides evidence that content and commerce can and should coexist in direct-to-consumer channels: Historically, site investments by retailers have bifurcated into two camps: (a) optimizing commerce by providing a streamlined push-to-cart and checkout experience; or (b) organizing rich content to enhance engagement and build brand equity. It is a well-know fact that before making a purchase people go online to browse options and research solutions. Sites that combine product information and, for instance, reviews, instructional…
  • add this feed to my.Alltop

    Auto Repair Marketing Company | 23 Kazoos

  • One Irresistible Offer Your Customers Can’t Refuse!

    Wendy Kenney
    15 Oct 2014 | 6:38 pm
    One Irresistible Offer Your Customers Can’t Refuse! Congratulations! You have just downloaded one of the most successful auto repair shop marketing campaigns that have ever been done! When used correctly, it can generate 5 figures or more in new sales for your shop! Your download includes three fill-in-the-blank templates. (Click link to download). Fill in the blank letter template with attached check […] 6 Easy Ways to Market Your Business with Social Media Creative Marketing and PR Ideas for July Auto Repair Marketing Company | 23 Kazoos - Building Buzz for Business
  • Top 10 Reasons You Need a New Auto Repair Website:

    Wendy Kenney
    19 Sep 2014 | 12:13 pm
    Top 10 Reasons You Need a New Auto Repair Website: Top 10 Reasons You Need a New Auto Repair Website: 10.  If you made your website yourself in 1992 using any do it yourself web technology, you need a new website. 9.    If your website was created using Microsoft Front Page, you need a new website. 8.    If your website can only be […] Automotive Repair Website Design Auto Repair Shop Website Design Website Designs Auto Repair Marketing Company | 23 Kazoos - Building Buzz for Business
  • 10 Joan Rivers’ Quotes That Will Make You Chuckle

    Wendy Kenney
    4 Sep 2014 | 1:01 pm
    10 Joan Rivers’ Quotes That Will Make You Chuckle Rivers learned early on that in order to succeed as an entertainer she had to differentiate herself from everyone one else in the industry. S The Goal 9 Ways to Make Your Business Stand Out From a Crowd Top 10 April Fool’s Day Office Pranks Auto Repair Marketing Company | 23 Kazoos - Building Buzz for Business
  • 17 Essential Elements of a Successful Direct Mail Marketing Campaign

    Wendy Kenney
    29 Jul 2014 | 6:13 pm
    17 Essential Elements of a Successful Direct Mail Marketing Campaign Direct mail marketing can be an excellent way to get new customers. This article explains what you must include in your campaign to ensure its success. MUST DO MARKETING ACTIVITIES FOR YOUR AUTO REPAIR SHOP The ONE Marketing Tool That Will Get New Customers In The Door, Guaranteed! Book Auto Repair Marketing Company | 23 Kazoos - Building Buzz for Business
  • How to Write the Perfect Headline

    Wendy Kenney
    6 Jul 2014 | 1:40 pm
    How to Write the Perfect Headline Everyone who manages a blog  wants to know how to write the perfect headline; the types of headlines that get shared on social media. Because the simple truth is the more shares your blog gets, the more traffic your website gets. Neal Patel, who is one of the foremost search engine optimization experts in the […] Top 10 Most Trusted Forms of Advertising-Which Advertising Medium is Best (Infographic) Great writing, a love story Infographic- How The Words You Use Have an Impact On Marketing & Sales Auto Repair Marketing Company | 23 Kazoos -…
 
  • add this feed to my.Alltop

    B2B Marketing Asia

  • GetIT Wins BBN Rising Star Award

    Chester
    31 Oct 2014 | 1:20 am
    It seems only a while ago (well, 3 months ago) that we went global as an Added Value Associate of the Business to Business Network. And now, GetIT Comms is proud to count ourselves one of its rising stars! We received the BBN Rising Star Award at the recent BBN annual academy in Brussels. BBN is the world’s leading independent network of international B2B communications agencies. For nearly thirty years, BBN has brought together agencies from North America, Europe, Middle East, Latin America and Russia to develop and utilise an effective, uniform and structured approach to brand…
  • B2B Marketing Case Study – Building on Owned Media

    Chester
    29 Oct 2014 | 7:47 pm
    Background Imagine that, as a salesperson, you can simply touch an app on your smartphone screen and access a vast repository of helpful resources – anytime, anywhere. A repository that is constantly growing, and even recommending you new and relevant content to help make your job easier. With the launch of SalesConnect, Cisco partners no longer had to imagine. This mobile app was something never before seen: Cisco’s extensive content library in one place, with reviewing and deal tracking features to boot. It was designed with one purpose in mind – to enable partners to “spend…
  • The Do’s and Don’ts of Native Advertising

    Suraj
    23 Oct 2014 | 1:02 am
    Native advertising, or sponsored content, has become the most talked about trend in the industry of late. You’re already seeing it in action, even if you are not fully aware of it.  Sponsored stories on Facebook, promoted tweets on Twitter and other ‘branded’ or ‘promoted’ content on websites are manifestations of native advertising. They enable brands to advertise their sponsored content by blending in with the content that consumers chase. What is Native Advertising? Native advertising is when sponsored content is shown to the user in the context of their online experience.
  • B2B Marketing Case Study – The Power of Personas

    Chester
    15 Oct 2014 | 7:33 pm
    We’re back with our B2B marketing case study series, where we feature some of our recent engagement in the space. Feel free to pitch in with your own stories! Background Partners have always been a crucial part of the Cisco ecosystem. To give them the support they need to close deals and grow their business, Cisco provides them with training programmes, marketing kits, financing solutions, deal management systems, and much more, through an online portal – Cisco Partner Central. However, despite its great value to partners, the portal was daunting to first-time visitors. Without…
  • Book Review: Global Content Marketing by Pam Didner

    Suraj
    14 Oct 2014 | 7:44 pm
    Content Marketing on a global scale has many challenges. In Asian markets – as we have discussed before – it is not as simple as translation into the local language. Cultural differences, religious beliefs and local laws and regulations are among many factors to consider. Pam Didner, a leading Global Content Marketing Strategist and renowned speaker, has released her book “Global Content Marketing”. With her years of experience, Pam outlines the best practices in global content marketing which are insightful to both new content marketers as well as expert practitioners in the…
  • add this feed to my.Alltop

    Joseph Ratliff

  • Beware Of “The Deal” (On Walled Gardens)

    Joseph Ratliff
    27 Oct 2014 | 10:07 am
    Ahh yes, the walled gardens of Facebook, Google, Twitter and others. Don’t they offer some cool free services? Like the ability to connect with friends from the past, family and other people. Don’t forget the free email accounts, chat services, video hosting, apps etc… And of course, the ability to become a developer yourself in some certain ways. The “deal,” as I like to call it, seems pretty good on the surface. Right? Almost everyone who participates in web culture uses at least one of these walled gardens in their daily lives. Hell, I use Twitter, Linkedin,…
  • Writers On Writing

    Joseph Ratliff
    22 Oct 2014 | 2:19 am
    Compiled by Maria Popova at BrainPicker.org: The post Writers On Writing appeared first on Joseph Ratliff.
  • The #Streitfeldian Curse Strikes Again

    Joseph Ratliff
    13 Oct 2014 | 4:06 pm
    David Streitfeld, writing for the New York Times, damages their brand with another poorly researched hit piece on Amazon. So #Streitfeldian. He failed to research the context behind a comment he used in the piece, among other glaring errors that have been pointed out clearly by other writers (about other pieces he has written). I won’t repeat those here (click on the links). The hit piece that makes today’s news has made The Passive Voice though, so that’s a plus. NOTE:  “Streitfeldian” is a term coined by J.A. Konrath, not me, I did start a Twitter hashtag…
  • Taking The “Child” Out Of Our Children

    Joseph Ratliff
    1 Oct 2014 | 9:30 am
    I think we will have seriously evolved as humans when society quits taking the “child” out of our children. — Joseph Ratliff (@JosephRatliff) September 21, 2014 So, as we start to close the book on another year, I want to offer you a thought that might change the way we think about our society and how “evolved” we think we are. (HINT:  We’re not that evolved at all) I have written about “how we need to be kids again” in a previous post, but this time, I’m taking issue with our society (as a whole, think really big picture). Society robs us of…
  • Twitter Needs Better Online Harassment Tools And Response

    Joseph Ratliff
    29 Sep 2014 | 3:00 pm
    A good set of starting suggestions (and a good job pointing out Twitter’s current process) by Jeremy Duns… View “undefined” on Storify The post Twitter Needs Better Online Harassment Tools And Response appeared first on Joseph Ratliff.
  • add this feed to my.Alltop

    Imagine Your Reality : Holistic Business Coaching

  • Why your Core Values are part of your Marketing

    taylor
    29 Oct 2014 | 11:00 am
    One of the changes I’ve made to my marketing is the inclusion of my core values into my marketing message. Typically we are told that the marketing message should be about the people who need our services, with minimal discussion focused on ourselves, but I find that integrating your core values into your marketing is essential because it helps people understand what drives you to do what you do and explains why you will take care of them. When people understand your motivation for doing what you do, it helps them understand how you’ll help them as well as what you’ll do to…
  • Why I don’t believe in B2B or B2C Exclusive Leads groups

    taylor
    22 Oct 2014 | 11:00 am
    I’ve belonged to a number of different lead referral organizations. One element most of them have had in common is a tendency to create lead referral groups that are specifically for business to consumer businesses (B2C) or business to business businesses (B2B) with never the two groups meeting because theoretically neither has much to offer to the other in terms of lead generation. I think this kind of approach to lead referral groups is flawed, and makes either type of group less effective because arbitrary distinctions are used to try and refine lead generation in a manner that may…
  • The Political Realities of Business

    taylor
    15 Oct 2014 | 11:00 am
      Recently I’ve discovered another side of business coaching that I’d never thought of until I got a client who told me that she needed my help navigating her industry. She was introducing a gamechanger to industry, a service/product that would change how the industry works, but she knew it wouldn’t necessarily be greeted with open arms, especially because the product/service could change the roles of other people in the industry. Suffice it say that what she didn’t need was a business plan (she already had that). What she needed was an objective set of eyes and a…
  • How to turn failure into opportunity

    taylor
    6 Oct 2014 | 2:00 pm
    Failure is a reality of life and business. When you can embrace failure, you learn how not to take it too personally, and instead find opportunity within it. Recently, I went on a business trip, which didn’t turn out the way I expected. I thought I’d have more people at the event than was there and needless I felt like I’d failed. After giving myself a bit of time to feel that way, I started looking at the situation to figure out how I was responsible, as well as what other variables contributed to the situation. I knew I could stew in my sense of failure, or I could view it…
  • How to Deal with Problems in your Business Processes

    taylor
    1 Oct 2014 | 11:00 am
      You’ve developed a business process. It describes how certain activities in your business should work. You’ve gotten relevant feedback from people involved in the process and they seem to feel that it accurately describes what they do. Then you implement the process and instead of running smoothly, problems occur. The people implementing the process let certain details slip through the cracks or a situation comes up that wasn’t anticipated and instead of being to respond to it smoothly, people aren’t sure what to do and make it into a big problem. You are left…
 
  • add this feed to my.Alltop

    B2B Marketing Blog | Webbiquity

  • Accomplish More, Stress Less – Five Ways to Be More Productive

    Tom Pick
    29 Oct 2014 | 3:31 am
    If there’s one universal truth in business today, it’s that everyone is busy. This is what drives people to try to multitask (even though it’s not possible). It’s why we’re told that as marketers, we have only 30 seconds (or less) to get a reader’s attention, and why 40% of website visitors will abandon a page that takes more than three seconds to load (four or five seconds – who’s got that kind of time?!). It’s certainly not the case that five years ago, workers had all the time in the world–that they could stresslessly ponder the…
  • 11 Remarkable Guides to Marketing, Search, and Life

    Tom Pick
    21 Oct 2014 | 3:18 am
    In addition to providing original content for marketing and PR professionals, this blog frequently highlights “best of” content across a variety of topic areas including search engine optimization (SEO), social media marketing, social PR, and web presence optimization (WPO)—the discipline that ties together these areas plus online advertising and content marketing. In the process of curating noteworthy content from the industry’s best minds, some posts and articles are discovered which clearly merit recognition, but don’t fit neatly into any online marketing…
  • Nine Practical Guides to Public Speaking and Presentations

    Tom Pick
    14 Oct 2014 | 11:36 am
    Whether you’re the type of person who eagerly dashes off a proposal for every speaking opportunity that comes your way, or the type who avoids the spotlight as much as possible, public speaking—delivering presentations to our peers, customers, prospects, or other audiences—is a part of virtually every marketing and PR professional’s life. And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver? Effectively use humor? Tell a story that keeps listeners focused on…
  • 5 Fast Hacks To Increase Your Twitter Click Through Rate

    Tom Pick
    7 Oct 2014 | 2:56 am
    Guest post by Logan Strain. There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. All the work you put into building a large social platform is paying off, and now your account, which was once only followed by your coworkers, is now a social media powerhouse. But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? Image credit: Flexspan Merely providing links to your followers without thinking about presentation isn’t enough. Through…
  • 26 Awesome Search Engine Marketing Guides

    Tom Pick
    30 Sep 2014 | 2:54 am
    Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising, with Google alone commanding 31% of the market. That share is even larger within the b2b marketing space, and for good reasons: 88% of b2b buyers conduct online research before making business purchasing decisions, and nearly half of b2b tech buyers say they’ve discovered brands they weren’t previously aware of through a search engine. Image credit: Placeit.net While organic search traffic still drives roughly half of business website traffic, paid search accounts for…
  • add this feed to my.Alltop

    Blog

  • Emma Social recap: The Halloween edition

    jeff.slutz@myemma.com
    31 Oct 2014 | 10:15 am
    Halloween is one of our favorite times of year because it means it's time for us to stage the most spooktacular haunted house in all of Nashville. For the past six years, Emma has designed and staffed the haunted house for St. Luke's Community House, a local nonprofit that provides support for low-income families in Nashville. Every Halloween, members of the community come to St. Luke's to trick-or-treat, play games, and of course, get a good scare in the haunted house. It's a super fun night for everyone. And the scary truth? This year's haunted house was one of the best…
  • Trick or treat, the email marketing way

    jeff.slutz@myemma.com
    30 Oct 2014 | 1:16 pm
    With Halloween here, the holiday season is officially upon us, so we're kicking things off with an email-friendly set of tricks and treats. As you prepare your fall- and winter-themed campaigns, consider implementing the three treats below — and avoiding the three tricks. Your campaigns will bewitch your subscribers (in a good way). And, remember, if you're looking for some design inspiration, you can use one of our responsive holiday templates all season long. TREAT: Automated birthday emails that turn a profit If you're capturing your subscribers' birth dates,…
  • 4 surprising email lessons learned from trick-or-treaters

    jeff.slutz@myemma.com
    28 Oct 2014 | 7:01 am
    When you’re a kid and you’re granted that one night to roam around the neighborhood collecting candy from adults, you have to make the most of it. The door-to-door adventure usually lasts just a few short hours, so it’s important to make smart choices about what houses to visit and which ones to skip. It’s a lot like crowded inboxes. Your subscribers are short on time, their attention spans are dwindling and there are A LOT of emails to choose from. But smart email marketers can get inside their subscribers’ heads to navigate the tricky landscape and get the best…
  • Emma Social recap: The Automation edition

    jeff.slutz@myemma.com
    24 Oct 2014 | 9:29 am
    Automation is all the rage in email marketing, but we’ve noticed that some marketers are still hesitant to get started. Maybe it triggers all of those deep-seeded Skynet fears, but we’re here to tell you that we should welcome our new benevolent marketing robot overlords. Automation saves time, and it’s proven to get major results. That’s why we’re rolling out an expanded set of automation features (here’s a sneak peek), and we’ve created a handy step-by-step guide to help marketers get started with automation. And when you’re done getting all…
  • We were named one of Outside Magazine’s Best Places to Work!

    jeff.slutz@myemma.com
    23 Oct 2014 | 7:07 am
    We’re thrilled to be named one of Outside Magazine’s 100 Best Places to Work for 2014 (we came in at #28!). So we thought we’d pull back the curtain a bit to talk about our company culture and why we think this is a pretty awesome place to work. We get that no one likes a heaping helping of humblebrag, so we'll try to keep the self-congratulatory back-patting to a minimum (no promises on high fives though). And oh yeah, we happen to be hiring for a whole bunch of positions, so come join us! We think you’ll love it as much as we do. Where we get to work Our…
  • add this feed to my.Alltop

    Yodle Company Blog

  • Yodle Review of the Month: Landscaper Testimonial

    Melissa Lachman
    31 Oct 2014 | 6:15 am
    This month’s success story focuses on James Rose, owner of Perfect LawnCare, LLC in Williamstown, Kentucky. After working in the landscaping industry for 12 years James decided to open his own landscaping company. While launching his new business almost two years ago, he realized he needed to gain brand recognition in the community. James tried everything he could to market on his own at first but wasn’t getting the results he needed. When James learned about Yodle and saw the success that other small business owners were experiencing, he felt that Yodle and could help his business as…
  • Small Business Owner Profile: Dr. Gary Auerbach

    Angelica Diamond
    21 Oct 2014 | 8:09 am
    Yodle’s Small Business Profile Series invites small business owners to share their daily experiences, tips and tricks of the trade within our community. This is an in-depth look into one of Yodle’s many diverse clients. Dr. Gary Auerbach, a chiropractor and small business owner from Tucson, Arizona starts his day by eating a good breakfast and getting in some physical fitness. “I never drink soda. That’s the most toxic thing you can do.” And he certainly knows a thing or two about personal health. At 66 years old, he’s managed to open two chiropractic offices, one just a year ago,…
  • Seven Ways to Attract and Engage Customers on Facebook

    Melissa Lachman
    9 Oct 2014 | 4:15 pm
    You created a Facebook page for your business…now what? If you want to make the most of your social media experience it’s important to get your audience interested in what you’re saying. Posting engaging content regularly can help your brand in two ways: you will stay relevant in the minds of existing customers and will increase awareness with potential customers. Ramon Ray, a previous guest poster and author of The Facebook Guide to Small Business Marketing says to think of Facebook as a “free community bulletin board everyone is using” and you will realize the impact your Facebook…
  • 10 Simple Practices (And Psychological Strategies) For Dealing With Billing Issues

    paulrosevear
    2 Oct 2014 | 1:13 pm
    This article was also co-written by Angelica Diamond, Marketing Coordinator at Yodle. We’ve all been there. The job goes well, the client seems happy, and you’re proud of the work. There’s just one problem…it’s weeks (or months) later, and you still haven’t gotten paid. As small business owners, we don’t have the time or resources to chase after unpaid invoices. So how can we get clients to pay up? Think about what your doctor tells you… prevention is better than a cure. The same holds true for maintaining a healthy cash flow. Read on for 10 simple practices (and psychological…
 
  • add this feed to my.Alltop

    Crenshaw Communications

  • Our Favorite PR Horror Stories (And Lessons)

    Michelle Han
    30 Oct 2014 | 9:19 am
    Halloween has us thinking about some scary PR experiences we’ve personally endured or heard about. Rarely can these mishaps be predicted, but sometimes they can be avoided after we’ve stopped cringing at the memory. Here are some of our favorites. Disaster preparedness. Two years ago, just before Halloween, Hurricane Sandy struck here in New York. We had a potential overseas client fly in to meet with us and four other agencies in a competitive search. The day before the meeting, our office was in the “dark zone” without power, our server down, and the prospect…
  • “Winning And Losing” Election-Year PR Strategies

    Dorothy Crenshaw
    29 Oct 2014 | 3:59 am
    Like many PR professionals, I love an election year. The communications strategies embody what Michelle Han calls a “vote for me” story (or, as I like to think of it, the Coke vs. Pepsi angle.) And though midterms aren’t usually very interesting, with control of the Senate up for grabs, this year is different. Many races are too close to call, and every move is magnified. The most effective campaigns won’t be known until the votes are counted, but PR professionals can often learn from election-year PR. Unfortunately, it’s mostly about what NOT to do, given the…
  • 7 Tips for Building Effective Global PR

    Marijane Funess
    28 Oct 2014 | 3:08 pm
    Whether  launching a B2B technology service, a medical device or new consumer product, many of the rules of the (international) road remain the same. This month, for example we will provide PR support for the international debut of a health technology product at a prominent overseas trade show. Next month, we’ll be launching a social app that’s popular in Europe but unknown on these shores. Those are very different assignments but there are some common requirements. Gather best practices.  It’s helpful to study key business categories, particularly those in regulated…
  • The Sprint Vs. Marathon To PR Approach

    Michelle Han
    24 Oct 2014 | 12:20 pm
    No doubt you’ve heard many a newsmaker say, “It’s not a sprint, but a marathon.” With the start of marathon season here in the Northeast, this got us thinking about how we view PR: is it a sprint, or a marathon?  (Full disclosure here: as a three-time marathon finisher, I’m partial to the “marathon” approach to most things in life, so I’ll skew to taking the long view on things, including PR!) That said, it’s worth pondering a comparison of the two when considering a PR campaign. There’s great value to the PR sprint to the finish.
  • Why PR Should Rethink Social Influence

    Dorothy Crenshaw
    24 Oct 2014 | 8:03 am
    What if everything the PR industry believes about social influence is wrong? And that there’s no such thing as truly viral content? That’s the case made by Duncan Watts, network-theory scientist for Microsoft Research, whose views are outlined in the book Everything Is Obvious (Once You Know The Answer.) His research challenges accepted thinking about “viral” memes propagated by so-called citizen influencers (like hipsters or alpha moms), as widely promoted by Malcolm Gladwell and others. Watts spoke at the annual PR Council’s Critical Issues Forum, and his…
  • add this feed to my.Alltop

    Business 2 Community

  • Mama June Shannon Won’t Be Paid In Full For Axed Season, But Kids Will

    Roberta Ferguson
    1 Nov 2014 | 1:47 am
    Mama June Shannon recently began dating her ex-boyfriend and daughter Anna Cardwell’s child molester, Mark McDaniel. Despite her denials, TLC pulled the plug on the popular reality show “Here Comes Honey Boo Boo”. Instead of worrying about the safety of his daughter Alana Thompson (AKA Honey Boo Boo/meal ticket), Sugar Bear was seemingly more concerned about the state of his paycheck from the reality show. You stay classy there, Sugar Bear. Previously, it was said that even though the network shot the entire season six months ago, the show’s cast wouldn’t be…
  • Ellen DeGeneres & Portia De Rossi Nearing Divorce?

    Roberta Ferguson
    31 Oct 2014 | 11:10 pm
    Ellen DeGeneres is rumored to be having trouble in her marriage to Portia de Rossi, according to the latest gossip surrounding the talk show titan. Reportedly, the duo are fighting so much that they are on the brink of divorce. DeGeneres and de Rossi are said to be on the verge of divorcing once again following reports of a nasty fight between them on Sunday night. Rumors are flying that they were discussing de Rossi’s role on the hit show “Scandal” when things went south. Ellen DeGeneres was said to be bragging to her wife about landing her the role on the show, leading de…
  • The Big Bang Theory’s Steven Molaro Talks Billy Bob Thornton’s Guest Appearance

    Roberta Ferguson
    31 Oct 2014 | 10:47 pm
    “The Big Bang Theory” aired on CBS this past Thursday at 8pm EST with an all new episode titled “The Misinterpretation Agitation”. In the seventh episode of the show’s eighth season, the producers brought in “Fargo” actor Billy Bob Thornton to play awkward urologist Dr. Oliver Lorvis. Thornton played the role well, first appearing in a scene where he was pursuing Penny because of her flirtatious sales techniques. Steven Molaro, the show’s executive producer, talked of the star’s guest spot on the hit show. Molaro spoke of how the cameo…
  • 5 Top Visual Marketing Tools for Content Marketing & Social Media Branding

    Pam Moore
    31 Oct 2014 | 10:08 pm
    A picture can speak a thousand words! Visual marketing is not just the latest marketing or social media buzzword. Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways. Did you know that the human brain processes visual information 60,000 times faster than the time it takes for the brain to decode text? Visual marketing can help you better tell stories, emotionally connect with your audience and community, increase brand awareness as well as achieve your…
  • Content Marketing – Growth Secrets from Swayy [Interview]

    Will Blunt
    31 Oct 2014 | 6:32 pm
    Not long ago I wrote a post titled ‘7 Practical Ways to Find Content Your Followers Will Love’. In that post I mentioned the company Swayy. Swayy is a platform that helps you discover and share really awesome content with your audience through social networks (It’s linked straight to your social media pages like Twitter or Facebook). After hitting the publish button for that blog I was keen to get people to read it and see what everyone thought. So I took it straight to Twitter (Practicing what I preach when it comes to content promotion). In the past I have encouraged readers to…
  • add this feed to my.Alltop

    B2B Marketing Insider

  • Banner Ads Must Die!!!

    Michael Brenner
    30 Oct 2014 | 10:08 am
    Earlier this week I was asked for my view on which marketing tactic is like “The Walking Dead” of marketing. I was honored to be included on the list of contributors along with amazing thought leaders in marketing like Ann Handley, Joe Pulizzi, Doug Kessler, Neil Patel and more. They suggested some outdated marketing tactics including over-promotion, quantity over quality and a lack of courage. And those are all good ones. My advice of which marketing tactic was like the walking dead: banner ads!!! Banners. Must. Die!!! Why it needs to die: They simply don’t work. Your…
  • How To Build An Army Of Volunteer Contributors For Your Blog

    Michael Brenner
    22 Oct 2014 | 10:46 am
    Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. But you only have a tiny budget. And you want to maintain a high level of quality. So how do you get the volume you need at a price you can afford? Part of the answer comes down to building a volunteer army of contributors who will give you high-quality content, on the topics important to your business, for absolutely no money. That’s right. You can get access to tons of articles, infographics and videos. And all you have…
  • 3 Ways Brands Can Succeed As Advertising And Technology Evolve

    Michael Brenner
    8 Oct 2014 | 4:22 am
    Well AdWeek is over. Yawn. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Even though many of those talking about it are millennials. Video and mobile platforms are growing in importance. Nothing really new there. So while the advertising industry spoke about many of the same things we’ve all been talking about for a few years now, there were three consistent themes across all these conversations that emerged. First, of course there was a lot of talk about how programmatic ad buying will continue…
  • How To Break Through The Noise With The 3 Vs Of Content Marketing

    Michael Brenner
    6 Oct 2014 | 5:00 am
    Today’s consumer is bombarded with thousands of marketing messages every single day. In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs. These branded content marketing hubs are creating owned media properties that deliver value to brands over time vs. the short-term blips from a Superbowl ad or any short-term campaign What are the best practices for standing out in today’s attention-starved world? First, brands need to take a step back and document…
  • The 1 Key To Success In Content Marketing (And Life)

    Michael Brenner
    1 Oct 2014 | 5:54 am
    Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And then review them every day. Just a few weeks ago, Ryan Allis, CEO and founder of iContact, shared his secret to success in life, entrepreneurship and the world in  1.285 slides just ahead of his 30th birthday. Let me save you 1,285 clicks. His main point: document your goals. Last week I published the 3 factors to content marketing success. Where I also mentioned the number one factor for content marketing success: It all starts with having a documented content strategy that starts…
 
  • add this feed to my.Alltop

    The Marketing Sutra of Alex Grechanowski

  • My Writing and Content Samples – a By-Product in the Marketing Process

    Alex Grechanowski
    14 Oct 2014 | 3:28 am
    Marketing has been my job and passion for ten years, and CONTENT– from ad creatives to a video on Vine – is always a king. Even thought I do content marketing for a living, it’s always just a part of my marketing acumen – the more I know the product and the audience, the better chances I’ll tell the right story in the right way. That’s the situation when CONTENT and CONTEXT work in sync. It’s very hard to track time while creating content for clients. On October 13, 2004 – ten years ago – I posted my first press-release on PRWeb. To give you some…
  • #ITeaTalks на ДОУ: Where Passion Meets Profession

    Alex Grechanowski
    19 Aug 2014 | 12:35 pm
    Я пришел в маркетинг технологических компаний в 2004 году. До этого работал на американские организации: IREX (доступ в Интернет) и American Councils (образование в США). Но до этого всего была эпоха тележурналистики – новости, спорт, еженедельная молодежная программа, кинофестивали и документальные фильмы. Иногда возникает желание уйти…
  • Developer Needed to Build a System for Transenter | Wroclaw, Poland

    Alex Grechanowski
    4 Aug 2014 | 2:45 am
    Pawel Walentynowicz, a friend of mine, is looking for a developer who can help his company called Transenter with building a system. It’s now for two weeks full-time, but they are going to develop other plugins shortly, so it would be an stable collaboration. Both is possible: relocation to Wroclaw (they pay for travel and give free housing for the whole period) or remotely. Important: they need to make decision this week. Solution for SDL Studio Skill Requirements ● C# (advanced) ● knowledge of Windows architecture and programming ● using REST APIs ● SDL Trados Studio…
  • Workshop: How to Launch a Startup in Silicon Valley

    Alex Grechanowski
    18 Jul 2014 | 1:38 pm
    Established in 1999, Kyiv Mohyla Business School [kmbs] in Ukraine is a school for leaders who are oriented on qualitative changes. kmbs introduces a new 3-day program (Aug 7-9, 2014): How to Launch a Startup in Silicon Valley The workshop is designed for: Specialists in the field of high technologies who are considering starting their own projects Entrepreneurs who want to expand their startup to international markets and open an office in Silicon Valley Investors who consider investments into new innovative businesses and want to become familiar with international investing best practices…
  • ‘Voog’ Trailer – From the Director of Edicy

    Alex Grechanowski
    3 Jul 2014 | 6:39 am
    “Your website is going to be awesome!” Voog on Vimeo.“Voog enables you to build awesome websites with a creative flow. Voog is exceptionally easy to design, straightforward to build for and unbelievably simple to use.” Start here: www.voog.com Tweet
  • add this feed to my.Alltop

    Insivia Marketing + Web Design

  • How Can Manufacturers Get the Right Customers?

    insivia
    14 Oct 2014 | 9:16 am
    For Manufacturers it can be a struggle to capture the right customers. In this insivia insight Andy shares a few tips to make this process a success. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
  • How to Use Marketing Automation to Sell Your SAAS Product

    insivia
    30 Sep 2014 | 9:15 am
    In this insight Derek shares a few ways you can use marketing automation in your strategy to help sell your SAAS product. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
  • How to get a head start on marketing your product

    insivia
    18 Sep 2014 | 8:47 am
    When developing a new product or service many people don’t think to begin their marketing ahead of time. Doing this can greatly increase your chances for success. In this insight Andy shares a few ways you can get your product out to your audience before it launches. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
  • What should you do once you have a customer? – SAAS Marketing

    insivia
    15 Sep 2014 | 7:13 am
    Once you close a lead it’s important to make sure you do everything you can to give them a great experience. This won’t just help retain the customer, but can also lead to referrals.  In this insight Patrick explains what you should be doing to make sure your customers get what they need and come back wanting more.  Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
  • 3 Twitter Tips for Lawyers

    insivia
    12 Sep 2014 | 8:41 am
    1. Pay Attention to Your Target Market Before you say anything on twitter, take a look at what is already being said by following your target market. Expand Your Reach: Step one: Follow your professional network! Follow clients, partners, and peers to learn what information/ updates are most important to them and so they can help expand your message through retweets. Clients (past, current, and potential) Partners (past, current, and potential) Peers (colleagues, law school network, etc.) Monitor Competitive Strategies Follow your current and potential competitors to get an idea of how they…
  • add this feed to my.Alltop

    Value Acceleration

  • It’s Still About Execution

    valueacceleration
    28 Oct 2014 | 7:16 am
    Most CPG companies spend a fortune on branding. I wanted a Diet Dr. Pepper the other night and found these two machines at the place I was visiting. Which one do you think would have the Diet Dr. Pepper in it? Since I set it up you might have guessed right, but the average person would have gone to the Dr. Pepper machine and been disappointed. It had Dr. Pepper and several Coke products. The Pepsi machine, did though have Diet Dr. Pepper, and likely would not have been checked by those looking for a Diet Dr. Pepper. I only looked because I walked right by it after not finding it in the other…
  • Just When You Think They Can’t Make It Worse

    valueacceleration
    21 Oct 2014 | 7:22 am
    I have criticized the Board of J.C. Penney for their decisions over the past few years. (Just search the archives). However, they continue to find ways to amaze me with their decision processes. Despite my predictions, the company is still around (so you can validly question my assumptions or conclusions), but this latest decision may finally prove me right. What decision? The choice to make a senior executive from Home Depot their new CEO. Marvin Ellison is currently the Executive VP of US stores for Home Depot. So why am I suggesting the choice is a bad one? Two big reasons: (1) Home Depot…
  • It Seems So Simple … From The Outside In

    valueacceleration
    16 Oct 2014 | 7:10 am
    Every process is perfectly constructed to produce the results it does. And I saw another example of this last Sunday and Monday. The airline industry touts their customer focus, despite most people’s experience to the contrary. Many people who work in the industry might like to help, but the process they work in often prevents it. As Deming noted about business in general 50+ years ago. I was traveling Monday from San Jose to Cincinnati. I bought the ticket about two weeks ago, and was never assigned a seat, which is a red flag. Sunday when I went online to check in and see if I could…
  • If You Lower The Bar It’s Easier to Look Good

    valueacceleration
    14 Oct 2014 | 7:08 am
    I haven’t posted about J.C. Penney in several months, but their CEO has declared that they’re back, so I thought it might be time to chime in. I’ve had lots to say about J.C. Penney since their Board sought to reposition the store and then fired the CEO who was doing it. (Search the archives for J.C. Penney and you can read what I have said before). The new, new CEO came in about 18 months ago to fix the mess the old, new CEO had created by attempting to re-position Penney’s. Something the Board said they wanted. Unfortunately, as I noted back then, existing customers…
  • New Baggage Policy is Amazing

    valueacceleration
    9 Oct 2014 | 7:25 am
    Tuesday on my Delta Airlines flight from Atlanta to La Guardia I had a novel and amazing experience. I’m still not sure what’s going on, and when I queried the gate agent she simply said it was something they were “trying out” so I don’t know if it’s a pilot, an anomaly or … And I can’t find anything about it online. The gate agent came up to me (and other passengers) and offered to pre-board our carry-on luggage that would go in the overhead bin. I had to ask twice to make sure this was not a gate check that would have my bag end up in…
 
  • add this feed to my.Alltop

    ViperChill

  • Source Phoenix Review: A Live 2-Week SEO Case Study

    Glen
    27 Oct 2014 | 8:13 am
    Over the coming fortnight you’re going to hear a lot about Source Phoenix, a product being launched by Alex Becker but not something I would call an Alex Becker product. Alex has pulled together other highly successful SEO’s – such as Kotton Grammer and Dan Anderson – to show how they’re making over $300,000 per month combined. I’ve purchased a lot of Becker’s products but have only ever promoted one (which was incidentally my first big affiliate promotion ever). Similarly when everyone was pushing Cloud PBN I was telling people to stay clear because…
  • Why I’ll Keep Growing My Private Link Network After Google’s “Crackdown”

    Glen
    25 Sep 2014 | 5:02 am
    In early 2007 I fell asleep on a bus home from college. I had a weird dream that I saw Jane Copland, Rebecca Kelley and Rand Fiskhin (all of SEOmoz at the time) sitting at the front of the bus. The conversation we had wasn’t very interesting, and it probably shows a very geeky time of my youth, but it does highlight one thing: Even at 16 I was crazy about SEO and the communities discussing it. In the last 72 hours the SEO world has gone crazy about the news that PBN’s (Private Blog Networks) are being hit by Google. The one person I’ve looked up to all of this time, Rand…
  • SEO and the Stock Market: How to Profit from Google Penalties

    Glen
    12 Sep 2014 | 4:33 am
    We all know that Google updates can be highly frustrating, especially when Google are never forthcoming about exactly what changed and what you can do about it if you feel you were unfairly penalised. For some though, Google changes can slice millions of dollars off the valuation of your company. When Panda 4.0 was rolled out on May 22nd, Retail Me Not’s stock dropped 10% or in other words, Google’s change helped to wipe $170 million from their market cap in a single day. While eBay also took a hit on the same day, estimated to have lost rankings for up to 80% of long-tail…
  • 72 Hours Only: How to Become a Podcast Millionaire

    Glen
    8 Sep 2014 | 9:51 am
    I recently did something I’ve never done before: Whipped out my credit card in the middle of a packed club and punched my digits into an order form to purchase a WordPress plugin. It’s a plugin that has totally transformed how I look at publishing information online and something I expect to use for many years to come. It has nothing to do with writing, however. Instead, it’s designed to help make your podcast easier to digest for your audience, and easier to grow for you. Here’s the kicker: It’s only available for 72 hours, or when 300 licenses are sold.
  • Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

    Glen
    27 Aug 2014 | 7:04 am
    As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Today I would like to introduce one of those people, Matt Prados, to the world. Matt has managed to build a 7-figure yearly revenue stream running his SEO business by targeting two specialist niches in the medical field. Matt, from Southern California, is someone Diggy and I have been in touch with for all of 2014 and thought it’s about time we got him on the site to share his knowledge. This is a…
  • add this feed to my.Alltop

    Marsdorian.com

  • Ello or hell no ?

    MarsDorian
    8 Oct 2014 | 1:30 pm
    Social media peeps brace yourself – a new competitor has entered the online arena, and brands itself as the Facebook killer. Wowzee, never heard that modest goal before. The new network has burst onto the media scene with articles flanking you from all sides. Wired, Forbes, USAtoday, Entrepreneur and Techcrunch started writing about it, and the hype beast marched at full throttle. Stomp, stomp. Roarrr. I didn’t pay any attention to it, because I smelled another sensational journalist tsunami flooding the internet. But when my friends shared their Ello signups on my Facebook newsfeed,…
  • Should you be afraid of Twitter’s changes ?

    MarsDorian
    10 Sep 2014 | 12:25 pm
    I love Twitter. I’m a Tweetaholic. I’m tweetin’ till ma fingers are bleedin’ — you get the idea. I could tell you all the reasons why I believe Twitter is the best social media platform. Short, specific messages, a clear UX, great for networking and content sharing, etc., but the number one I reason I luv Twitter is because it isn’t Facebook. Which comes down to the following difference : Facebook tells you what you should consume while Twitter allows you to choose it. Which is unfortunately going to change soon. According Twitter’s financial chief Anthony Noto, the dreadful…
  • I couldn’t find the book that I wanted to read, so I did this…

    MarsDorian
    28 Jul 2014 | 8:06 am
    One thing frustrated the bajookas out of me. I bought a Kindle about three years ago and drooled over the fact that the world’s greatest ebooks were now only a click away. I was one hundred percent YAY. But within a few months, I felt more like MEH. Why ? Because the more ebooks I read, the more I realized I couldn’t find the stories that were written for me. Where were the books of the internet generation ? Where were the books written for ADDs like me who liked to read but couldn’t be bothered marching through big chunks of text and endless chapters. Where were the interesting,…
  • How I make more money doing less work : The lazy way to my freelance success revealed

    MarsDorian
    30 Apr 2014 | 1:27 pm
    I was aiming for a better headline, but frankly, I was too lazy, so I opted in for some wannabe linkbait. But fear not. This article really is about lazy-fying your online presence, because if you’re working too hard, you’re probably doing it wrong. The hardest I ever worked was when I was poor. Here’s where I’m coming from, and it’s not Mars. Truth is, I’m an introvert, and I don’t like to do a lot of external ‘stuff’ for my business. I don’t like handing out biz cards, going to live events and tooting my horns. It’s. Just. 2. Much. Work. I’m happy as a hippo sitting…
  • Freelancers beware : You don’t need to be the best in the world (Here’s what you really need)

    MarsDorian
    19 Mar 2014 | 11:54 am
    I remember the moment I proudly proclaimed, “I’m going to create my own creative online biz.” One of my friends turned milk-powder pale and said, “Dude, you have to compete with the whole world online. You’ll stand no chance.” Not only did I unfriend him later, but I also smelled the BS behind this statement. But I was such a noob back then I didn’t know why it was wrong. Now I know, and I’m going to share it with you. I remember Seth Godin saying that you need to be the best in the world at what you do. And for a long time, I used to believe it. Because I was a Sethaholic…
  • add this feed to my.Alltop

    IttyBiz

  • Freebie Friday #4! (Using Transitions To Boost Sales Page Conversion)

    Naomi Dunford
    30 Oct 2014 | 8:29 pm
    Freebie Friday continues! If you missed the last few weeks’ editions, then check out Getting Great Testimonials and Training People To Be Trained By You and Clear, Not Clever Titling.  (We’ll wait.) This week’s release is Using Transitions To Boost Sales Page Conversion, which is a particularly helpful guide to keeping people interested in reading your sales pages all the way to the end. For those new to Freebie Friday, we are sending out samples from our BIG LAUNCH class (opening up in late December) so you can get a feel for what’s inside. These freebies are…
  • Seek Advice From People Who Aren’t Like You

    Naomi Dunford
    29 Oct 2014 | 11:00 pm
    When you start getting your feet wet in an industry – any industry – you tend to gravitate towards people who are a lot like you. This makes perfect sense. People who have attitudes, outlooks and approaches that feel like they’re a good fit for you are the easiest to relate to. If you’re in a learning space, then paying attention to “your kind of people” is likely to ease your learning curve in the beginning. After a while, though, you run a risk of becoming too insular for your own good. Soon you’re only taking marketing advice that come from within your…
  • How To Avoid Giving Away The Farm With Content Marketing

    Naomi Dunford
    28 Oct 2014 | 8:36 pm
    (Have a topic you want us to cover? Head on over to the Request Line.) “Dear Naomi – I’m a coach, and I’m struggling with what to write about on my blog. I have a lot of ideas, and there’s a lot I can write about, but I’m worried about giving away the farm. If I tell people how to solve their problems or explain my system, why would they hire me? I’d just be giving them the same advice as I do on my blog! How do you balance good content with not working yourself out of a job?” This is a good question. Content marketing can sometimes be trickier than people tend to let on…
  • Freebie Friday #3! (Clear, Not Clever Titling)

    Naomi Dunford
    24 Oct 2014 | 1:06 am
    Freebie Friday continues! If you missed the last two weeks’ editions, then check out Getting Great Testimonials and Training People To Be Trained By You.  This week’s release is Clear, Not Clever Titling, which will help you in your quest to name your products and services in a way that increases the chance people will pull their Visa cards out. (Yay!) For those new to Freebie Friday, we are sending out samples from our BIG LAUNCH class (opening up in late December) so you can get a feel for what’s inside. These freebies are what we call the “Launch…
  • 4 Ways To Clean Up Your Email List

    Naomi Dunford
    15 Oct 2014 | 10:33 pm
    This post is by request from Beth. If you’d like to ask a question or suggest a topic of your own, you can do so at the Request Line. List bloat! The bane of online marketers everywhere! (Or so it’s said.) For the uninitiated, we’re talking about inactive subscribers on your email list. These may be truly inactive subscribers (abandoned email accounts or people who filter out your email) or de facto inactive people who tend to never open – or respond to – your emails. These inactive individuals create what’s called “list bloat” (well, at least that’s what we call it), and…
 
  • add this feed to my.Alltop

    The Online Community Guide

  • The 'Starting To Drift'ers

    Richard Millington
    30 Oct 2014 | 10:30 pm
    This group of CommunityGeek members below worry me.  They're the members that are starting to drift.  They have visited the community in over a week. They might be on holiday, but it's likely they're  The 'starting to drift'ers is a category that doesn't fit neatly within the lurker to regular continuum. Yet, these are the very people you still have a chance to save. They're drifting because the community doesn't rank high enough on their list of priorities. The easiest thing to do is to contact them directly with a question from another…
  • Using LinkedIn Contacts To Grow A Community

    Richard Millington
    29 Oct 2014 | 10:30 pm
    For most of us, LinkedIn is where we connect with our professional contacts. If you're building a community for a profession, LinkedIn is a good place to start. Export your LinkedIn contacts (LinkedIn > Connections > Keep in touch > settings > Export LinkedIn Connections) into a CSV folder. You can get your colleagues to do this as well.  Remove those that clearly aren't relevant to your community effort.  Now use this to grow your community. Ask for advice/exertise. Invite them to participate in a discussion. Ask who wants to be founding members etc...
  • 31 Clever Ideas From 9 Communities

    Richard Millington
    28 Oct 2014 | 10:30 pm
    From the outside, you might think the community space is short of ideas. There aren't many new books, blogs, podcasts, or twitter accounts on the topic.  We know this isn't true. There are lots of great new ideas. Most come from communities too busy doing the work to talk about it. Here are 31 clever ideas from 9 of my favourite communities.  TheStudentRoomhttp://www.thestudentroom.co.ukFounded: 2001Members: 1.35mPlatform: VBulletinThe Student Room is a UK-based community which connects students. There are three ideas here:1) Use copy "Join now in 30…
  • Using Group Theory To Create Communitas Among Groups of Strangers

    Richard Millington
    27 Oct 2014 | 10:30 pm
    I've been trying a few live experiments.  As some of you know, my wife and I are travelling around the world (without flying).  I'm writing this in Istanbul. By the time you read this, we'll be in Tashkent (Uzbekistan). My goal is to create a momentary sense of communitas. When a group of people are within a confined space, I try to initiate a group discussion. How quickly you can develop a momentary sense of communitas among strangers?  I've performed a similar routine in hotel lobbies, elevators, cafes, Turkish bathhouses, trains, and buses. …
  • Thank You

    Richard Millington
    26 Oct 2014 | 9:00 pm
    This week we're hosting the world's top community professionals at FeverBee's SPRINT in San Francisco.  We still have a few conference tickets remaining if you want to come. It's taken a lot to organize an event on such scale in a foreign country. To the awesome speakers who worked with us to create presentations that share practical, relevant, ideas and new tactics. Also for helping share their tips to showcase what people will learn at their event. To our sponsors GetSatisfaction, Moz, Hootsuite, Brighttalk, Badgeville, and Kelloggs that helped make this…
  • add this feed to my.Alltop

    BlogNotions - Marketers

  • Sales Thinks The Leads Are Weak – Well Are They? 12 Power Opinions (Pt 2)

    Dan McDade
    31 Oct 2014 | 6:43 am
    The leads are weak? You’re weak! If you have never seen the movie/play “Glengarry Glen Ross,” do yourself a favor and watch it. Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The leads are weak! You’re weak!”
  • Sales Thinks The Leads Are Weak – Well Are They? 12 Power Opinions (Pt 1)

    Dan McDade
    29 Oct 2014 | 10:04 am
    The leads are weak? You’re weak! If you have never seen the movie/play “Glengarry Glen Ross,” do yourself a favor and watch it. Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The leads are weak! You’re weak!”
  • 5 Steps to More Effective Marketing Videos

    Francisco Perez
    29 Oct 2014 | 3:24 am
    In the early part of the 20th century, American political scientist Harold Dwight Lasswell developed a model of communication that still is proving to be effective even when applied to electronic word-of-mouth (eWoM) advertising. Lasswell’s model has five components that are being analyzed against video eWoM marketing, and the results are that integrated storytelling, often with humor, is one of the most important parts of the equation. Therefore, as you create your marketing video, answer the five questions of the Lasswell model, and find places to add humor, emotion and other…
  • Copyblogger Kills Facebook, SEO Without Links, Build a Better Blog, Speedlink 44:2014

    Francisco Perez
    26 Oct 2014 | 3:46 am
    Hi everyone, hope you all had a great and productive week! We´ve all learned that having a social media presence is a must, if we want to extend our outreach and increase our exposure, specially if one of our goals is not to really solely on one source of traffic. Facebook is one if those sites that we can´t live without, or so marketers and other influential people say. Well, to counter that a bit, Copyblogger (I´m guessing you know who these people are right?), have decided to nothing more than delete their Facebook account last week. Copyblogger has found more value…
  • This marketing summit promises to be extreme!

    Drew McLellan
    25 Oct 2014 | 7:56 pm
    Are you looking for an edge?  Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. , 6 small business experts will reveal their secrets to get more leads, convert more sales, win more clients, and make more money without driving themselves crazy or spending their last dime. Now, you can do it too! In just 6 hours, you’ll revolutionize how you grow your business. Get the business-building tools and strategies you need to boost your results when you register now at no cost for this exciting virtual event.  starts Monday,…
  • add this feed to my.Alltop

    The Digital Letter

  • Throwing Out The Script: How Relationships Can Help Marketers Shape The Digital Age

    Ken Yeung
    7 Oct 2014 | 11:17 pm
    #481205523 / gettyimages.com Twitter, Facebook, Google+, Email, LinkedIn, Snapchat, Tumblr, WordPress, and YouTube … all tools belonging to the world of social media. For marketers and those in the communication space, these are services that we’re looking out for because it’s going to help spread our message to as many people as possible. But for a few marketers, the idea isn’t about actual impact, it’s about following the same marketing behaviors time and time again. We’re swept up in the age of technology and trying out the next shiny object that…
  • “The Burned-Out Blogger’s Guide” Is A Must-Read For PR Pros & Journalists To Create Good News

    Ken Yeung
    3 Oct 2014 | 6:23 pm
    In my short, but rather busy life as a reporter for The Next Web, I’ve had many encounters with people involved in the public relations game. And while there were certainly good ones, sadly there were a small group that wasn’t up to par. Now, I’ll admit that I’m not a seasoned veteran like many of the other members of the tech press corp, and there’s certainly quite a few questions that I have around the press-PR professional relationship. Thankfully there’s a new book by Jason Kincaid entitled “The Burned-Out Blogger’s Guide to PR” to help lay…
  • Echo’s New DIY Studio Service Aims To Enable Users To Create Branded Social Media ‘Experiences’

    Ken Yeung
    2 Oct 2014 | 7:44 am
    Social media engagement is certainly a program many brands and publishers have included in their marketing and public relations arsenal. However, for some, finding the right balance to create a proper environment that is seamless and native can be rather difficult. Does a business seek out developers to find ways to bring in feeds from available APIs? Should community managers be resigned to operating in a relative silo by managing all conversations on the respective services? Yes, there are useful dashboards to aggregate communications like with Hootsuite and Tweetdeck, but it’s still…
  • In A Post-Alibaba IPO World, Marissa Mayer’s Yahoo Honeymoon Is Definitely Over

    Ken Yeung
    18 Sep 2014 | 9:42 pm
    We’re on the eve of what many could describe as the biggest IPO in history. Chinese e-commerce service Alibaba is gearing up to go public and it’s expected to on Friday in a move that analysts predict will see the company raising $24.3 billion. That amount alone propels Alibaba to the upper echelons of the public companies with the biggest value, easily trumping Visa’s $19.65 billion IPO in 2008. But we’re not here to analyze Alibaba’s public offering. Rather, we’re here to look at one of the beneficiaries of it: Yahoo. The owner of 22.6 percent of…
  • Transforming The Box: Aaron Levie’s Mission To Show It’s More Than Storing Files In The Cloud

    Ken Yeung
    6 Sep 2014 | 10:42 am
    The world of cloud storage has certainly heated up over the past couple of years, let alone months. Nary a day goes by when we’re probably reading news about the latest service to increase storage capacity. Just this summer, Microsoft did just that with its OneDrive service, giving free account holders 15GB of storage and 1TB to Office 365 users. This was in direct retaliation to what Google did with Drive in March — the company decreased its monthly storage price, providing 15GB for free and 1TB for $9.99. Of course the other shoe fell when apparent market leader Dropbox…
 
  • add this feed to my.Alltop

    David Horne

  • The Art of Repositioning

    David Horne
    6 Oct 2014 | 5:30 pm
    Few things in the world of marketing are tougher to concept and successfully execute than repositioning a brand or product. The strategic graveyard is lined with the tombstones of well-intentioned repositioning gone wrong (cough – Club Med) . Even still, there are bright spots like Target, Mountain Dew (Thanks for the reminder Dr. C!) and Abercrombie Read more The post The Art of Repositioning appeared first on David Horne.
  • The Story Arc of Ideas

    David Horne
    28 Aug 2014 | 12:15 pm
    Depending on who you ask, ideas tend to range in value of being worth zilch to being worth billions. Some would say WhatsApp is a billion dollar idea, while Bic Underwear not so much. Ideas are like seeds. A seed’s value is in proportion to what it can produce. Ideas are like this too. Their Read more The post The Story Arc of Ideas appeared first on David Horne.
  • How To Get Out of A Slump

    David Horne
    30 Jul 2014 | 8:48 pm
    Have you ever found yourself in a slump? It’s a horrible feeling. You feel as if you’re at the bottom of a pit, and the pit is full of quick sand, and that pop song you hate is stuck on repeat, and then it starts to rain… You know the feeling. Me too. Regardless of Read more The post How To Get Out of A Slump appeared first on David Horne.
  • 3 Step Marketing Field Guide

    David Horne
    13 Jul 2014 | 6:36 pm
    The goal of any field guide is to lead you in a desired direction. In the late 1800’s the most popular field guides helped people identify plants and animals while hiking or living in the outdoors. One of the elements that made them most effective was the ease of use. It didn’t take you long Read more The post 3 Step Marketing Field Guide appeared first on David Horne.
  • By Doing

    David Horne
    10 Jun 2014 | 11:25 am
    In the last year I’ve seen dozens, if not hundreds, of courses offering to teach you anything from axe making, to developing in JavaScript, to self-publishing and countless others. The ability to learn almost anything for a little sweat equity and less than the cost of a month of cable TV is encouraging. “I know Read more The post By Doing appeared first on David Horne.
  • add this feed to my.Alltop

    Digital, Branding, Experiential & Promotions Insights | Moosylvania Blog

  • Open Source: A challenge to contribute more

    Joe Madden
    31 Oct 2014 | 7:03 am
    Web development is getting harder every day. The sophistication and time investment of projects are only growing, but the competitive marketplace and tough economy is driving budgets down.To keep costs down, we use a lot of open source software. Every day, I’m searching the usual suspects–GitHub, Google, Stack Overflow, npm and others–for pieces of modular, reusable code that have already been written. It is amazing how many ‘wheels’ have been invented that we do not have to reinvent every single day. If developers had to create these ‘wheels’ every time, we would never…
  • The Birth of Genius

    Mike Wienke
    23 Oct 2014 | 6:00 am
    In 2010, IBM commissioned a study of 1500 business executives from 60 countries and 33 industries, and they stated “more than rigor, management discipline, integrity or even vision — successfully navigating an increasingly complex world will require creativity.” It makes a nice quote for an article or a blog post, but where should companies go to find the creativity they need?When people speak of creativity, they usually point to a select number of geniuses throughout history as a benchmark by which we should all be measured. This pantheon of greats includes names like Da Vinci,…
  • Make Love Not War: Friendship Defines the Top 50 Millennial Brand Ranking Report

    Norty Cohen
    15 Oct 2014 | 6:11 am
    Just in time for 2015 planning season, Moose is releasing the Top 50 Millennial Brand Ranking Report.The context of planning – even the word “strategy” – links back to military terms. Concepts like SWOT analysis, mission statements, briefings, implementation, business units, benchmarking and execution are mainstays in popular marketing vernacular.But planning for next year needs to change. We are continuing to learn more about our most influential, digitally native consumer group, and we’re finding the results to be both enlightening and actionable. One thing we know for sure? A…
  • Think Inside the Box & Force Out of This World Innovation

    Rachel McInnis
    7 Oct 2014 | 9:26 am
    I hate the phrase “think outside the box.”There, I said it.Beyond being a cliché and overused buzz-term, it insinuates that you should remove all parameters including a little thing called feasibility. And it leads to exactly the sort of ideas and solutions that it seeks to avoid.From Point A to Point BIt’s human nature to find the simplest, most obvious solution. So when the only guideline is to be different, the result tends to be based on the simplest ideas, but with layers that add complexity and extravagance – not necessarily creativity.But, add in a parameter or two, and all…
  • Be an Idea Steward, Not Just an Idea Seller

    Greg Vogler
    2 Oct 2014 | 6:06 am
    Everyone focuses on the big idea, and specifically, selling in the big idea. When we sell in something we love, it’s a great feeling. But it’s just as important, if not more so, to be a steward of the idea once it’s sold. It’s hard work. It’s tedious work. But it’s the most important work you’ll do to help that idea see daylight.That’s because throughout the journey between selling an idea and making it tangible, many challenges and obstacles can and will attempt to derail the idea.Let’s look at a couple of examples:Volkswagon’s “Think Small” CampaignThe legendary idea…
  • add this feed to my.Alltop

    PropelGrowth

  • 3 Cool LinkedIn Features to Help Content Marketing

    trendspotters@propelgrowth.com (Phil Donaldson)
    29 Oct 2014 | 9:46 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). Recently author, speaker and Head of Strategy at King Content, Todd Wheatland (@ToddWheatland) gave a great presentation on LinkedIn and SlideShare hacks at the Content Marketing World Conference 2014. In it, he provided several smart tips for getting real business results from LinkedIn. Here is a recap of some of the things Todd discussed along […] The post 3 Cool LinkedIn Features to Help Content Marketing appeared first on PropelGrowth.
  • Complying With Global Anti-Spam Laws

    trendspotters@propelgrowth.com (Phil Donaldson)
    22 Oct 2014 | 3:00 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). Email marketers must be cautious to comply with anti-spam laws, but this is not always a simple process given that these laws vary by country. Below we’ve compiled some general information concerning anti-spam laws by region. We’ve also included some links to resources where you can find more detailed information about the laws. Next week, […] The post Complying With Global Anti-Spam Laws appeared first on PropelGrowth.
  • FIX and Trading Transparency

    trendspotters@propelgrowth.com (Phil Donaldson)
    15 Oct 2014 | 3:00 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). Last week, the FIX Trading Community hosted a regional meeting called “Trading and Transparency – the FIX Solution.” It was focused on electronic trading execution transparency and transaction cost analysis. The speakers were: Ian Domowitz, Managing Director, Head of Analytics, ITG Vlad Rashkovich, Global Business Manager, Bloomberg L.P. Brian Lees, AVP, Trading Application Manager, Capital Group Phil […] The post FIX and Trading Transparency appeared first on PropelGrowth.
  • 3 Major Pitfalls of Content Marketing

    trendspotters@propelgrowth.com (Phil Donaldson)
    8 Oct 2014 | 3:00 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). Let’s face it, a lot of content floating around today is — to put it bluntly — crap. The truth is that many businesses are sacrificing quality merely to publish content as frequently as possible. Recently, I came across a website for a technology firm targeting financial advisory organizations. While the firm was doing a […] The post 3 Major Pitfalls of Content Marketing appeared first on PropelGrowth.
  • Top Takeaways: B2B Content Marketing Study

    trendspotters@propelgrowth.com (Phil Donaldson)
    2 Oct 2014 | 12:24 pm
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). Content Marketing Institute and Marketing Profs just released their 5th content marketing survey, titled B2B Content Marketing: 2015 Benchmarks, Budgets and Trends – North America. As always, the study is very informative about where B2B marketers are in their evolving understanding of content marketing. Here are some quick takeaways. 1. Content Marketing Strategy is King. […] The post Top Takeaways: B2B Content Marketing Study appeared first on PropelGrowth.
 
  • add this feed to my.Alltop

    DR4WARD

  • Which Social Networks Are Recruiters Using And What Tactics Are They Using To Recruit? #infographic

    Dr. William J. Ward aka DR4WARD
    31 Oct 2014 | 5:53 am
    Which Social Networks Are Recruiters Using And What Tactics Are They Using To Recruit? #infographic 2014 Social Recruiting Survey (PDF), Jobvite I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging…
  • How Do The Top 6 Social Networks Compare? #infographic

    Dr. William J. Ward aka DR4WARD
    31 Oct 2014 | 5:40 am
    How Do The Top 6 Social Networks Compare? #infographic Leveragenewagemedia.com I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the…
  • How Do Active Instagram Users Compare By Global Region And Demographic in 2014? #infographic

    Dr. William J. Ward aka DR4WARD
    31 Oct 2014 | 5:28 am
    How Do Active Instagram Users Compare By Global Region And Demographic in 2014? #infographic GlobalWebInex I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting…
  • How Do Generational Attitudes, Communication Preferences And Technology Use Compare? #infographic

    Dr. William J. Ward aka DR4WARD
    30 Oct 2014 | 4:34 am
    How Do Generational Attitudes, Communication Preferences And Technology Use Compare? #infographic Infographic design: strathclyde-designs.co.uk/ Source for data used in the infographic: UN.org I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for…
  • What Are Seven Spooky Social Media Myths Worth Debunking? #infographic

    Dr. William J. Ward aka DR4WARD
    30 Oct 2014 | 4:27 am
    What Are Seven Spooky Social Media Myths Worth Debunking? #infographic Flightpath.com I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes…
  • add this feed to my.Alltop

    Darren | Slaughter

  • Why Twitter Rocks

    Darren
    30 Oct 2014 | 4:17 am
    Twitter is a wonderful place for businesses to connect with customers and prospective clients. With millions of people checking in multiple times each day, Twitter provides companies with a useful tool for creating a relationship with customers. When you coordinate your Twitter posts with your blog articles and other company communications, your followers will share and bring your company name to the attention of thousands more people. Relationships Twitter rocks because it allows you to build a relationship with your customers that is not possible in the same way anywhere else. Twitter is an…
  • Email Marketing 101 For Contractors

    Sam
    27 Oct 2014 | 6:01 am
    Email marketing is an amazing tool for businesses of any size. While time and energy must be put into creating a good customer database, email marketing has a huge advantage over traditional mail. It is cost effective. As opposed to physical mailings that can cost a dollar each just to mail, an email marketing campaign can include a gorgeous, full-color flyer for no greater expense than the creation of the file. Are home improvement contractors taking advantage of this marketing opportunity? Often, they are not. Getting Started With Email Marketing The first step to setting up a contractor…
  • Contractor Website Help: What Exactly is a Responsive Website?

    Darren
    24 Oct 2014 | 4:32 am
    I was asked this very question this week, so I thought if one person still needed to know, there were more. If you don’t feel like cruising the infographic, I can answer the question for you this way. In the past you had a website that looked fine on laptops and desktop computers, but looked terrible on a tablet or phone. To keep readers happy on phones and tablets, you had what’s called a mobile site. This is as separate, stand-alone, very friggin’ expensive website that was automatically to served readers when browsing on their phones. A responsive site is a site that…
  • Blogging For Contractors: How to Blog If You’re Not a Writer

    Sam
    23 Oct 2014 | 5:24 am
    The statistics on the value of including a blog on your business website are clear. Gain new customers, increase sales, and enjoy free advertising through social media by writing and maintaining a blog that gives potential customers information that they are looking for. Website traffic increases exponentially. What keeps you from beginning your blog, even when you have heard about the possible advantages to your company? Writing is really not that easy. Take heart, you need not be an expert writer to develop a blog that will bring traffic to your site and build customer loyalty through…
  • Why “I Found You Online” Just Doesn’t Cut It

    Gina S.
    21 Oct 2014 | 6:41 am
    Whenever a new customer contacts your business, one of the first questions you should be asking them is, “How did you hear about us?” Often times, their response will be, “I found you online.” Now, you may feel satisfied with that answer and stop questioning the customer right then and there. You know that somehow, some way, this person tracked you down and chose to contact you instead of your competitors. However, from a marketing perspective, you should not be satisfied with this response because “I found you online” doesn’t actually tell you…
 
  • add this feed to my.Alltop

    Webolutions

  • Denver Social Media: Engaging Your Community through Music

    Mike Hanbery
    31 Oct 2014 | 1:48 pm
    In a strip mall in south suburban Denver, social media is resolving a need, dissolving barriers and contributing to customer retention and referrals. People maintaining monthly memberships at strip mall gyms can be categorized thusly: 1. Those who come to work out regularly. 2. Those who come to work out irregularly. 3. Those who don’t come to work out at all. Does this sound like your client base? People with whom you interact regularly, irregularly and with whom you can’t seem to connect? Which ones pose the greatest risk of... Read More The post Denver Social Media: Engaging Your…
  • November is Webolutions Anniversary Month!

    Cindy McGovern
    29 Oct 2014 | 9:07 am
    Celebrate our 20th Anniversary with us this month with a complimentary glass of champagne!  We are hosting a 20th Anniversary Party on Friday, November 7th from 3:00pm-7:00pm at our Greenwood Village Office.                                                                                                                    ... Read More The post November is Webolutions Anniversary Month! appeared first on Webolutions.
  • Denver 5K: Webolutions Inspires at Run the ‘Rocks 2014

    Mike Hanbery
    15 Oct 2014 | 4:23 pm
    In 2014, Denver marketing agency Webolutions started a group of active community leaders who wish to occasionally get together to engage in team activity. The group calls itself Webolutions Revolutions. The group’s first major team activity was the Run the ‘Rocks Denver 5K at Red Rocks. Video courtesy Conversation Starters Public Relations Run the ‘Rocks is an annual fundraiser for the American Lung Association in Colorado. Webolutions was the event’s first-ever Inspirational Sponsor. 45 runners and walkers comprised the Run the ‘Rocks 2014 Webolutions…
  • Denver 5K: Run the ‘Rocks 2014 Inspiration – Triumph

    Mike Hanbery
    3 Oct 2014 | 2:24 pm
    Every journey ends. Some Run the ‘Rocks participants will view their journey as 3.1-miles, start to finish. Triumph is successfully ascending the amphitheater steps and crossing the finish line. Others are running for time. Some experienced runners and frequent Denver 5K participants will gauge achievement in minutes or the single fact on whether or not they achieved a PR (personal record) or improved their course time from previous years. For some, Run the ‘Rocks is an opportunity to walk among like-minded people; to be surrounded by those who are dealing... Read More The post Denver 5K:…
  • Denver SEO: Denver Marketing Agency Webolutions wins SEO Leader Award

    Mike Hanbery
    2 Oct 2014 | 4:17 pm
    Denver SEO claimed a victory September 25, 2014, at IMPACT14, the Internet Marketing Association’s (IMA) annual conference in Las Vegas, Nevada, when Denver marketing agency Webolutions was awarded the organization’s Search Engine Optimization Leader Award. “Of course we’re proud of bringing the SEO Leader Award back to Denver,” said Webolutions Director of New Media Strategies Mike Hanbery, “but we’re most pleased with the results that won it for us.” The principal case presented for Webolutions was its client, the United States Potato Board and their website,…
  • add this feed to my.Alltop

    Austin & Williams Unplugged

  • A Healthy Approach to Social Media

    30 Oct 2014 | 9:08 am
    In today’s fast-paced society, everyone and their mother is on some sort of social media—Facebook, LinkedIn, Twitter or Instagram, just to name a few. Social media has changed not only the way we communicate, but also the way that we get our information. More than 40% of consumers say that information found via social media affects the way that they deal with their health: What’s the latest workout? What’s the best diet? Who’s doing CrossFit? With so many new fitness crazes popping up, most people can be found with at least one health-related app. Popular health…
  • A New Approach. The Same Mission. (An Unlikely Source?)

    24 Oct 2014 | 9:51 am
    Memorial Sloan-Kettering (MSK) Cancer Center’s new campaign—”More Science. Less Fear.”—delivers their message of innovative research and personalized care with a new creative approach that emphasizes changing the way people understand and talk about cancer. Focused on responding to the fear that surrounds a cancer diagnosis, this emotionally connected strategy comes from an unlikely source: An advertising agency that specializes in the hospitality industry. But it’s not only MSK’s creative platform that’s coming from a hospitality perspective;…
  • Mobile Healthcare: Can Mobile Health App Data Help Curb the Ebola Crisis?

    22 Oct 2014 | 6:27 am
    The Ebola virus is dominating global headlines and causing widespread panic across the African continent and beyond, a result of the virus’s shocking mortality rate (over 55% so far in this outbreak) and growing death count (currently over 4,000, according to the CDCP). In a sign of growing concerns about Ebola in the United States, President Barack Obama recently canceled travel plans to convene a meeting at the White House of Cabinet agencies coordinating the government's response to the outbreak. With no proven treatments, governmental and aid agencies around the world are all…
  • Mobile Banking and Digital Marketing Are Destined to Be Together

    6 Oct 2014 | 1:19 pm
    Why do I keep seeing bank commercials promoting their vast network of branches? I get it; Chase has an office within close enough proximity to hear me sing in the shower. But with the explosion of mobile banking, how important is this, really? Accessibility to my bank account now exists in my jeans pocket, not my GPS coordinates. However, upon further scrutiny, the parallels between traditional advertising and conventional banking become obvious, while the correlation between mobile banking and digital marketing is undeniable. A branch on every corner used to go a long way in incentivizing…
  • High Tech vs. High Touch in Higher Ed

    1 Oct 2014 | 1:22 pm
    The Open House: Many (myself included) view it as the turning point in the college search process. It’s the “aha moment” when a prospective student “just knows” this school is the one for them...or not. But is this college recruitment rite of passage destined to become a thing of the past? Perhaps. According to a recent article in FORBES some colleges may replace—or at the very least preface—the traditional Open House with a virtual one, delivered by YouVisit, a company that’s created more than 1,000 virtual campus visits, and the Oculus Rift, a…
  • add this feed to my.Alltop

    Marketing and Social Media by us

  • Your Newsletter Can Be Quick, Easy and POWERFUL by Lisa Chapman

    Lisa Chapman
    22 Oct 2014 | 10:59 am
    How to Steal your Audience’s Attention and Beat Your Competition SME Rand Fishkin HOT OFF THE PRESS: I just found this beautiful approach to building recognition of your brand, increasing your audience, adding real value to the online conversation & knowledge base, and making it all very easy. That’s a tall order and might seem like a lot of work – even overwhelming. But it’s not. The most brilliant approaches are often the simplest. The email newsletter below came from one of my subject matter expert’s (SME’s) newsletter subscription. I subscribe because I know that they…
  • Advertising Infiltrates Your Child’s Life by Lisa Chapman

    Lisa Chapman
    23 Sep 2014 | 1:34 pm
    Save Your Child from Financial Failure It’s no secret that America’s children are growing up in a society dominated by media and advertising. But do we fully understand the power these messages have over our children, and how drastically it affects their financial future, even the very quality of their lives? In this post, we’ll consider: How manipulative advertising targets children The powerful emotional appeal to BUY has them hooked “Immediate gratification” is introduced at a tender age Advertisements influence toddlers, then escalate with each target age And how advertisers…
  • Amazon Prime Air – Behind the Curtain of an Amazing Marketing Case Study by Lisa Chapman

    Lisa Chapman
    12 Sep 2014 | 11:21 am
    5 Best Practice Marketing Tips from an Online Giant Watch this (and TWEET about this astounding Amazon Prime Air Video.)   Click this link to view Amazon footage from a Prime Air drone test flight (Use the Back Button to return to this page.) The Inspired Marketing of Amazon Prime Air The online giant Amazon.com does it again with gorilla marketing & PR tactics. I invite you to take a closer look at the reviews and marketing “take-aways” offered by industry gurus. This campaign looks clean & professional BUT DOES AMAZON’S CEO HAVE ULTERIOR MOTIVES? Some suspect so.
  • How to get more clicks from Google SERPs by Lisa Chapman

    Lisa Chapman
    3 Sep 2014 | 8:29 pm
    Simple-to-understand URLs will attract more traffic to your site Great SEO (Search Engine Optimization) can get your site ranked on the first page of Google’s SERPs (Search Engine Results Pages). But the next step is up to you – or your webmaster – and it’s critical to getting more visitors to click through to your site. Here, Google explains how to achieve user-friendly URLs for better marketing of your site. You must try to create simple, descriptive categories and file names for all documents on your website.  That not only helps you organize your site better, but it also…
  • How to Make an Infographic by Lisa Chapman

    Lisa Chapman
    11 Aug 2014 | 4:35 pm
    And Why Every Marketer Needs Compelling Infographics You see them EVERYWHERE! Aren’t they great? I just love them, because I know that I’ll pick up key information in a memorable way – very quickly. And beyond that, there are many more reasons good marketing includes good infographics. In this post, we’ll discuss why you need them and how to make them. Heidi Grutter+, a social media blogger at MySMN.com, calls infographics “visual fast food for the brain”. She posted this one to communicate the compelling need for them: We actually remember only 20% of the text we read (maybe…
 
  • add this feed to my.Alltop

    OnQ Marketing » Blog

  • Do One-Page Website Designs Hurt SEO?

    Graeme Caldwell
    15 Oct 2014 | 3:49 pm
    We take a look at how a one-page designs might affect a site’s SEO and a list of questions that need answering before deciding on a one-page design. Over the last few years, one-page sites have been popping up all over the web. Traditionally, websites are made up of multiple pages, each of which focuses […] Do One-Page Website Designs Hurt SEO? is a post from: OnQ Marketing
  • What is a responsive logo and how they might transform your brand

    Tara Luckhurst
    17 Sep 2014 | 5:34 pm
    Someone once said, “The definition of a great idea is one you wish you’d thought of first”. When I first read about responsive logos, I couldn’t believe I hadn’t thought of them already; they are the obvious next step after responsive websites, and will no doubt raise the bar when it comes to branding and […] What is a responsive logo and how they might transform your brand is a post from: OnQ Marketing
  • How To Improve Your eCommerce Website in 14 Easy Steps

    Quentin Aisbett
    1 Sep 2014 | 6:08 pm
    With so much competition at your customer’s fingertips, it’s important first and foremost that your eCommerce website provides a positive user experience. This should be an ongoing pursuit and one that I can’t completely cover in a blog post. But what I will share with you is 14 actionable tips to improve your eCommerce website […] How To Improve Your eCommerce Website in 14 Easy Steps is a post from: OnQ Marketing
  • How to Avoid Social Media ‘Experts’ and Other Self-Proclaimed Social Gurus

    Quentin Aisbett
    18 Aug 2014 | 9:39 pm
    Many SMEs have been stung in the past by SEO ‘professionals’’ promising hundreds of links to their website and a #1 Google ranking for a few hundred bucks. Google’s reputation is built on its ability to provide users what they are looking for quickly and easily, and anyone paying for dodgy links is swiftly penalised. […] How to Avoid Social Media ‘Experts’ and Other Self-Proclaimed Social Gurus is a post from: OnQ Marketing
  • Retail Communications

    Quentin Aisbett
    14 Aug 2014 | 5:10 pm
    Visit the website. Retail Communications is a post from: OnQ Marketing
  • add this feed to my.Alltop

    Smedio - Business Ideas Worth Sharing

  • What Comes Before You Dare Sell on Social Media

    Simon Horton
    28 Oct 2014 | 11:18 pm
    Share on FacebookShare on TwitterE-mail Do you “dare” to sell on social media? I am sure you would. You are an entrepreneur. You’ve jumped the hoop already. You’ve learnt to face your fears square. On social media, however, it’s not a matter of how intrepid, brash, and reckless you can be. That won’t guarantee “sales”. Once upon a time, social media was a vast alien land and you’d have to feel your way into it. Today, research is astoundingly clear. As Olsy Sorokina of HootSuite points out, the wrong social media strategy can cost you business (irrespective of the size and…
  • How to Make Print Marketing Work for You in the Digital Age

    Guest Writer
    21 Oct 2014 | 12:42 pm
    Share on FacebookShare on TwitterE-mail Print marketing seems like a dying species to many observers. The explosion of digital marketing in recent years has made print seem obsolete. A dinosaur that once ruled the advertising world, print is no longer cost-effective, useful or deserving of consideration for businesses seeking to attract the attention of potential customers. Or maybe not. In fact, it’s far too soon to write off the power of print. Newspaper readership may be shrinking, but most people still value print both in their everyday lives and when it comes to marketing…
  • An Entrepreneur’s Guide to Simplified Tech Tools

    Douglas Idugboe
    12 Oct 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Tech tools made to simplify your business could be catalyst for growth in today’s business environment. The fact is, mall businesses are growing. In fact, 54 percent of all U.S. sales come from our 23 million small businesses, and the number of small businesses in the U.S. increased 49 percent since 1982, according to The Small Business Association. We live in culture where small companies and startups are revered and innovation is rewarded. But that doesn’t mean entrepreneurship and running a business is simple, let alone easy. While every…
  • The 6 Immutable Laws of Effective Copywriting

    Tracy Vides
    30 Sep 2014 | 9:17 pm
    Share on FacebookShare on TwitterE-mail Effective copywriting can move mountains. Well, maybe not. That’s hyperbole. At least, it gets people to take action. But the old-school thinking that “written copy” ought to be “salesmanship in print” is quickly losing sheen. Just as fast as traditional sales is. Something changed. A new movement is up. Customers have too much content to handle. Your copy – I am sorry to douse your fire with ice water – is just “more” content for your potential customers. You’ve got to do something else. You may continue to write copy but you’ll…
  • 7 Time Proof Ways to Simplify and Strengthen Your SEO

    Alex Miller
    29 Sep 2014 | 2:03 am
    Share on FacebookShare on TwitterE-mail SEO can be confusing for new site owners who only have time to sell and no time to deal with the minutia of good and bad search engine optimization. Even the smallest tweak to your code or site organization can help search engines better understand your goals and what you should rank for. Before you give up on SEO or put it aside for other site aspects, here are seven tips to help you get started with simple, future-proof SEO techniques that you can perform without much hassle. Focus on Great Content and Not Keywords The search engine optimization…
  • add this feed to my.Alltop

    Great B2B Marketing

  • 11 Rules You Must Follow to Be a LinkedIn Marketing Master

    Christopher Ryan
    17 Oct 2014 | 7:57 am
    At my company, Fusion Marketing Partners, we have a policy of not spending money on marketing or sales. We are “pull” (inbound) marketers to the core and this philosophy has served us well. Of course, we do lots of “push” (outbound) marketing for clients, but we try to move them in the direction of pull marketing in order to drive awareness and leads up and drive new customer acquisition costs down. While we don’t incur direct marketing or sales expenses, there is definitely a cost in time and effort, and this is the tradeoff you will also have to make if you decide to adopt the…
  • Should You Market to Pain or Persona?

    Christopher Ryan
    3 Oct 2014 | 8:13 am
     I just had an interesting conversation about campaign targeting with a really smart client. We were discussing the best way not only to attract prospects, but also to set up a lead nurturing campaign that will convert the largest number possible into paying clients. The technical definition of persona is “the way you present yourself to the world.” But in marketing terms, we think of personas as individuals who share common characteristics that represent important segments of your target audience. For example, if you sell accounting software, one persona might be middle-aged males who…
  • Important Lessons for Working with Channel Partners

    Christopher Ryan
    26 Sep 2014 | 2:13 pm
    It can be a compelling proposition to have external companies working for your success without the heavy investments necessary to build, equip, and train an internal sales organization – particularly if you need to reach a broad geographic area. However, there are some tough lessons I have learned over many channel relationships, some painful, some amusing, and some highly productive. Lesson 1 –Channel partners are in it for themselves. Regardless of how many times you hear adages from your partners such as, “Consider us an extension of your sales force” or “We’re all in this…
  • How to Use B2B Marketing to Propel Rapid Sales Growth

    Christopher Ryan
    16 Sep 2014 | 10:35 am
    I just listened to an interesting podcast featuring my old colleague Heidi Melin. Heidi is CMO of Plex Systems and is a well-respected marketer. It was an interview-style podcast, hosted by Glenn Gow of Crimson Marketing. The topic of the podcast is How CMOs of High Growth Companies Can Achieve Rapid Scale. Naturally, as a former CMO of, and current service provider to, high-growth B2B companies, this subject is very important to me. Heidi made a number of good points, but two were especially valuable: The quantity of contacts in your database is not as important as the quality. You need to…
  • Do You Need to Recombobulate Your B2B Marketing?

    Christopher Ryan
    5 Sep 2014 | 10:05 am
    Bear with me a bit and I will explain the odd title of this post. I read an interesting tweet from Moira Geary, who gave herself the moniker of “Recombobulator.” While I had actually heard of this term previously, I was not sure of its exact meaning. Intrigued, I looked up the definition and found it was short and sweet: “The act of putting back into order; removing confusion.” While the word recombobulation word is not used all that often, the photo above shows one example. Here is Garrison Keillor’s description: “My heart was gladdened by an official-looking sign in the…
 
  • add this feed to my.Alltop

    The Brainchild Group

  • SEO Consultants in Los Angeles: How to Choose

    Aaron Schoenberger
    25 Oct 2014 | 2:35 pm
    So you're located in Los Angeles and want to hire an SEO consultant -- welcome to the club! As obtaining high rankings in search engines becomes more important by the day, more and more companies are realizing the need to bring on an experienced SEO consultant to guide them in the right direction.
  • Soteria Intelligence Launches Social Media Threat Monitoring Company

    The Brainchild Group
    25 Oct 2014 | 1:44 pm
    At a time when social media threats are spreading like wildfire, Soteria Intelligence has developed proprietary algorithms and methods for tracking and analyzing conversations on social networks with the goal of identifying potential social media threats before harm can be done.
  • Instagram Algorithm Update Aimed at Boosting User Activity

    Aaron Schoenberger
    12 Sep 2014 | 1:36 pm
    Since Instagram took the social media world by storm I've been researching the nifty social network to build a thorough understanding of its inner works, including the algorithm used to decide the order of content appearing under specific hashtags. Within the past 24-48 hours I've noticed a big change in Instagram's algorithm and I'm pretty sure I know why.
  • Disney Goes Drone-Crazy, Seeks Patents

    Aaron Schoenberger
    27 Aug 2014 | 1:41 pm
    Now that drone technology has soared to new heights and everyone from photographers to law enforcement agencies are implementing the nifty devices, it should come as no surprise to hear that Disney is looking to use drones to make their theme parks even more amazing and memorable.
  • The Correlation Between Instagram Activity & Fame

    Aaron Schoenberger
    18 Aug 2014 | 8:17 pm
    Unless you're a celebrity or the Most Interesting Man in the World, odds are you have to work to build Instagram fame. And since Instagram delivers an engagement rate that's over 50 times better than other popular social networks, it's going to be a key marketing medium for years to come.
  • add this feed to my.Alltop

    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • Webinar Hosting Reviews: Pros and cons of GoToWebinar, Livestream, and OnStream Webinars

    Sydni Craig-Hart
    29 Oct 2014 | 9:59 pm
    Creating and marketing a great webinar is tough. Choosing a webinar hosting platform shouldn't be. That's why we've researched the top-selling webinar hosting platforms on the Internet and compiled this handy list of pros and cons for each. We reviewed each application and evaluated the following: Cost and value for the money User-friendliness Tech support and tutorials Video streaming options Integration with social media and other websites Webinar marketing assistance While researching the best webinar hosting platforms, we looked at GoToWebinar, Onstream Webinars, Livestream, Google…
  • Webinar Checklist: 5 Must-Have’s For Massive Webinar Success

    Sydni Craig-Hart
    22 Oct 2014 | 7:00 am
    Have you ever wondered why some webinars are wildly successful, while others fall flat? Or why some webinars enjoy thousands of attendees while others are attended by 20 people, tops? The truth is that successful webinars follow a proven checklist that virtually guarantees their success. This checklist contains 5 crucial elements that must be included in your webinar presentation in order for it to be successful. If you’re looking to increase attendance, engage your audience, and convert leads into paying customers with a webinar, make sure your next presentation includes these 5 things:  …
  • Creating A Webinar That Converts: The Timing, Format, And Structure Of Your Next Webinar

    Sydni Craig-Hart
    15 Oct 2014 | 7:48 am
    If you’re using webinars to grow your business, there is nothing more important than the timing, format, and structure of your presentation. Some marketers argue that these technical aspects of your presentation are even more important than the content itself! Why? Because it is the timing, format, and structure that determine whether your prospect converts into a paying customer by the end of the webinar. Here are proven best practices to follow when deciding how long your webinar will be, what format it will be presented in, and how it will be structured from beginning to end.    …
  • Don’t Become a Victim of Disengagement

    Wil Hart
    14 Oct 2014 | 8:43 am
    Engagement Matters Episode 38: How can you maintain your connection with people? It takes a conscientious effort of focus and practice. Think about the number of people you have met in a business setting over the past 7 months. With how many of them do you still keep in touch? Learn how to keep a high level of engagement with prospects, clients and referral partners. The post Don’t Become a Victim of Disengagement appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • Webinar Marketing for Newbies: 5 Steps To Creating and Marketing Your First Webinar

    Sydni Craig-Hart
    8 Oct 2014 | 8:00 am
    If you’ve never created a webinar before, the thought of webinar marketing can be really intimidating. You’re probably wondering... How will I work out the technical aspects of holding a webinar? How do I give people access to the webinar? What platform should I use for hosting the webinar? What should the webinar be about, anyway? How do I get people to attend my webinar? Don’t worry! While webinars are certainly more technically involved than other types of content marketing, once you get the first one under your belt you’ll be off to the races. Here are five easy steps to creating…
 
  • add this feed to my.Alltop

    TrinityP3

  • Importance of relationship management from day one of a new agency appointment

    Darren Woolley
    30 Oct 2014 | 3:00 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. We see and hear about this time and time again. In the glow of the new agency relationship, both the marketer and the agency are often oblivious to the need to establish the ground rules and implement a process of on-boarding the new agency and establishing the working…
  • SEO audits – what are they and why should you use them?

    Mike Morgan
    28 Oct 2014 | 2:42 pm
    This post is by Mike Morgan, Founder and Director of High Profile Enterprises and Content Director for TrinityP3. Mike has been collaborating with TrinityP3 on a Content Marketing, SEO and Social Media strategy since early 2011.  Most organisations now realise that SEO is a hugely important element of any marketing strategy. SEO dictates the level of visibility of your brand and is an inextricable part of any content marketing strategy. It is no longer the domain of tricksters and spammers as Google has continually raised the bar to eliminate the multitude of manipulative tactics and…
  • How to unlock media value with corporate trade

    Areef Vohra
    26 Oct 2014 | 2:27 pm
    This post is by Areef Vohra, Managing Director, Active International Australia. Areef joined Active Australia as Managing Director in July 2013, following a highly successful career in sales, executive search and media spanning more than 25 years. What do our clients want? It’s the question nearly all of us should be asking ourselves on a daily basis. With media budgets constantly shrinking, marketers continue to tirelessly chase an ROI on their media spend while countless leading brands battle for increased sales. And this in a world of constant evolution, never-ending product…
  • What is the best way to benchmark agency compensation?

    Darren Woolley
    23 Oct 2014 | 2:36 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The perennial question from marketers and their procurement team is “How much should I pay my agency?”. And as you can imagine this is even more complex than the question “How much does a television commercial cost?” But at least with the question on agency…
  • Benchmarking the marketing FTEs within your organisation

    Darren Woolley
    21 Oct 2014 | 4:05 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. We regularly have marketers and procurement come and ask us to benchmark their agency resources. Do they have the right level of account management? Or too much strategy? Is the media trading team right? Or do they need a higher technology resource level? We have the methodology…
  • add this feed to my.Alltop

    Inbound marketing blog

  • 5 books every digital marketer should read

    Albert Palacci
    15 Oct 2014 | 7:23 am
    Books are a man’s best friend and so is the Digital Marketer’s. Its importance is such that even in today’s digital age; books can never be ignored if one is looking for an in-depth knowledge on a certain subject. Now-a-days, with a single click on the mouse hundreds of book names are displayed by many sites like amazon.com, goodreads.com and educart.com for the Digital Marketer to select from. Therefore, given below is a comprehensive list of 5 books that every digital marketer should read to grasp a strong know-how in his work area: 1. Contagious: Why Things Catch on, Author: Jonah…
  • 6 steps to effective email marketing

    Ilias Chelidonis
    28 Apr 2014 | 5:16 am
    If you are still not active on email marketing, then you are certainly wasting a great mean to promote your goods and services. One of the main reasons is that permission based email marketing targets your existing customers, hence, all you need to do is keep them updated on what’s cooking. There is really nothing new about email marketing, and you do not need to hold a Phd in Physics to run an effective email marketing campaign, be focused, have a clear goal and be consistent. Here is a great infographic created by the Pardot team showing 6 steps to create an effective email marketing…
  • 4 digital marketing trends to watch in 2014

    Ilias Chelidonis
    13 Apr 2014 | 12:35 am
    Although we are already in the second quarter of the year, there is still plenty of time to adjust your marketing strategy and budget on some key trends in 2014. This very good infographic from our friends and partner at Syndacast sums it up. Content marketing will become increasingly important, therefore, if you are still not working on a solid plan, now is the time to do so. You need to view this as a long term investment that will help your business drive actual sales and not a nice to have asset. Content will help you create relationships with customers, build trust and ultimately…
  • 8 ways to use Instagram for business

    Ilias Chelidonis
    8 Apr 2014 | 6:22 pm
    Few of the things I like about Instagram is its simplicity to use as well as its focus on just one thing, images. This can be a great tool for most of businesses these days because it is all about visuals. You do not need to worry about text updates, just grab a great photo and post it. This great infographic by Thesocialtree team, shows 8 ways to use Instagram for business that are practical and easily adopted. All you need to do is take action and start shooting. Over to you, have you used any of these ways and what was your followers’ reaction? No related content found.The post 8 ways to…
  • 29 ways to stay creative

    Ilias Chelidonis
    1 Apr 2014 | 8:41 pm
    This is a very unusual kind of post for Thewebcitizen.com, however, i believe it matches very well with the mentality of staying alert and always willing to learn. I agree with all of the 29 ways to stay creative, however, I find that staying focus and being able to avoid destructions is critical. As a marketer you come across many options and ultimately you need to make a decision, being focused and knowing exactly what you want keeps you alert, determined and most importantly able to spend your free time wisely. I found that my most creative and productive thinking usually takes place on a…
  • add this feed to my.Alltop

    Inbound Unwound - Marketing Insights

  • Inbound Marketing: 8 Halloween Tricks And Treats To Drive Results

    31 Oct 2014 | 7:38 am
    I appreciate you letting me use Halloween metaphors as I blog about inbound marketing this week. Today, we wrap up the series with a list of the best treats and worst tricks we’ve seen over the past 10 years with regard to executing inbound marketing programs for clients. Remember: Treats are goodies, and tricks are not. So, take the following advice with that perspective in mind.
  • Inbound Marketing And Social Media: Like Frankenstein's Monster And His Bride

    30 Oct 2014 | 7:14 am
    Running an inbound marketing program without social media would be like expecting Frankenstein's monster to be happy without Frankenstein’s bride. Your results are going to be gruesomely disappointing if you’re not leveraging one of the best inbound tools available today. The key to fully realizing the potential locked away in the social marketing crypt is directly connected to a number of both strategic and tactical concepts. In today’s Halloween-themed story, we reveal some of the secrets Dr. Frankenstein used when he created his first and second masterpieces. Hold on to…
  • Inbound Marketing: Ghostly Search Engine Optimization Mistakes To Avoid

    28 Oct 2014 | 6:36 am
    Inbound marketing experts know that an important element of any inbound program is getting out in front of people who are already searching for the products and services your company provides. What you might not know is that you may be a ghost when it comes to your best and most important keywords. To prevent your prospects from passing right through you, or to make sure you don’t scare away any potential prospects, you have to consider your search strategy before you take one ghastly step towards optimizing your website, content and your individual web pages. Here’s a handful of…
  • Inbound Marketing: Think About Your Website Like A Haunted House

    27 Oct 2014 | 6:00 am
    If you’ve learned anything about inbound marketing, it’s that it gives you the chance to create experiences for your prospects. Since it’s Halloween on Friday, we have an opportunity to compare the experience you get when you visit a haunted house to the way you should be thinking about your website design.
  • Inbound Marketing: How Do You Know If You're Doing It Right?

    24 Oct 2014 | 6:00 am
    Isn’t this the $64,000 question when it comes to inbound marketing? Isn’t this the doubt that seeps into your mind when you’re up in the middle of the night? What if we’re doing this wrong? How do you know if this is your first inbound marketing campaign? If you’re an agency, you might be working with your first inbound client.
 
  • add this feed to my.Alltop

    Shopper 360

  • This Week In Shopper Insights: 10/27/14 – 10/31/14

    Ryan Polachi
    1 Nov 2014 | 12:32 am
    FMCG Brands Take Social Route: Initiating Trends and Making a Difference Boo! Retailers Expect More People Than Ever to Dress Up for Halloween to the tune of $7.4 Billion 3 Ways Target Plans to Dominate the Holidays Aussies Can Now Freeze Credit Cards With New App: If you lose your card you can temporarily freeze it until you find it. Mintel Shares Its 2015 Consumer Behavior Trends: the top 4 5 Consumer Psychology Hacks to Boost Your Sales What’s the Biggest Influencer in Consumer Purchase Decisions? People generally buy for two reasons, enjoyment and avoidance of pain You’ll…
  • Live Stream Shopper Insights in Action 2014 Edinburgh

    admin
    30 Oct 2014 | 10:30 pm
    Shopper Insights in Action is Live Streaming on Tuesday, November 4th Can’t make it to the 4th Annual Shopper Insights in Action Event next week? You can watch keynotes and track sessions on Tuesday, 4 November from 9:15 AM – 17:30 PM from your home or office. Click here to register to watch live. Here is the Live Streaming Agenda: 9:15 OPENING KEYNOTE: MAXIMISING RETAIL OPPORTUNITIES IN A DIGITALLY-ENHANCED FUTURE LANDSCAPE: Jonathan MacDonald, Founder, THOUGHT EXPANSION NETWORK 10:00 KEYNOTE: SUPERMARKET EXPERIENCE: WHAT WILL PEOPLE WANT? Kevin Barrett, Director of Space and…
  • Campofrio Gets to the Meat of Shopper Behavior

    Dres
    29 Oct 2014 | 10:23 pm
    Luis Fernandes   In anticipation of Shopper Insights in Action International next week, Campofrio Food Group (CFG) Customer & Shopper Director Luis Fernandes sat down for an interview with The Research Insighter podcast series to discuss how shopper insights are evolving at Europe’s leading manufacturer of processed meat products. Fernandes noted that, compared to other FMCG categories, the processed meats industry is relatively immature when it comes to shopper marketing and understanding what drives shopper behavior. He’s on a mission to turn that around. In this episode of The…
  • In Shopper Work, Storytelling Is Urgently Needed

    admin
    28 Oct 2014 | 11:23 pm
    Imagine the mildly bored CEO of a fashion sportswear chain as I tell him that 74% of his shoppers never interact with products hanging high on the wall. Now, picture his eyes popping open as we watch a video clip of a teenager dressed in pink jumping up and down as she unsuccessfully attempts to select a 50 Euro sweatshirt and finally says, “So frustrating. It makes me never want to come back to this store.” So often in shopper work, the numbers are right and should say it all, but fail to get through to stakeholders and trade partners. We humans need stories to put numbers in context, to…
  • This Week In Shopper Insights: 10/20/14 – 10/24/14

    Ryan Polachi
    24 Oct 2014 | 10:44 pm
    Holiday Season Retail Strategy: Target to offer free shipping Is shopper marketing impactful enough? Tell us your thoughts and enter to win a free iPad Mini. This new report about shoppers perceptions and response to Aldi and Lidl in the UK, identifies the drivers and barriers of loss of baskets to the Discounters. What Does Your Brand Sound Like? Strategic use of sound to build your brand 18 Companies With Brilliant Digital Strategies Are You Using Insights Correctly? Understanding the difference between a generalization and an insight Consumer Intentions For the 2014 Holiday Season: Online…
  • add this feed to my.Alltop

    Internet Moguls Official Blog: #1 Digital Marketing Company

  • Trust the Best for Your Hotel Internet Marketing Strategy

    Internet Moguls
    13 Oct 2014 | 10:37 pm
    A hotel Internet marketing strategy is a combination of several things, such as Search Engine Optimization, Social Media Marketing, Email marketing and Pay Per Click marketing, among other aspects. Not all of these can be effectively handled by a hotelier himself, or the hotel staff. Especially is there are several properties and hotel categories coming under one brand. This is where hotel marketing companies step in. These digital marketing companies assimilate and effectively use all information and nuances of a hotel property for enhancing its visibility online, driving more footfalls to…
  • Online Marketing for Hotels: A Must Read for Hotel Marketers

    Internet Moguls
    16 Sep 2014 | 4:18 am
    Online marketing for hotels, a concept that has been catching on for a long time, can be defined as a strategy that focuses on the Internet as the central point. Everything these days is anyway online, be it socializing, booking or reviewing. Gone are the days of ads in yellow pages, newspapers and hoardings! Most of the current generation goes online these days to find out information about a destination and a place to stay there. And if you are not visible online, then none of that business will be coming your way. That is not a very desirable situation, for anybody in the hospitality…
  • Where religion is one: Digitalism

    Internet Moguls
    28 Jun 2013 | 10:32 pm
    Wed Design CompanyWith a major shift in technological advancements, online marketing has become one of the essential ingredients in promoting one’s business. Counted amongst the top digital marketing companies, Internet Moguls has successfully carved a niche for itself after years of excellence in the field. It has decades of experience in formulating unique marketing strategies and is known for delivering outstanding productivity. Whether you want to get an interface designed for your business or are in search of professionals who can give a significant uplift to your business in virtual…
  • Online Hotel Marketing: Partner with Internet Moguls

    Internet Moguls
    25 Jun 2013 | 5:26 am
    Are you in the hospitality industry and are looking for a way to market your property online? Then keep your fears aside and don’t get intimidated by the online hotel marketing processes as we, Internet Moguls provide and better still arm you with fresh ideas and well-structured and carefully planned strategies. Hotel Marketing SolutionsWhether you are the owner of a small budget hotel or are part of an international hospitality group, our services include all the aspects of the digital space such as Web Design & Development, Mobile Websites, Search Engine Optimization, Online…
  • Hotel Marketing: Delivering Optimized Result

    Internet Moguls
    10 Jun 2013 | 12:15 am
    With an immense boost in tourism worldwide, tour operator and hotel partners have become interested in maintaining strong links with tourist boards, conference organizers, airlines and ancillary service providers. The growing competitive industry drives the need of an effective hotel marketing strategy to generate guest bookings. Online marketing strategy includes an attractive website to promote hotel and its services. It is important that the marketing strategy gives right exposure at the right time to the visitor. The marketing opportunities are coupled with latest industry intelligence…
  • add this feed to my.Alltop

    Multichannel Magic by Debra Ellis

  • How Retailers can Compete with Target’s New Free Shipping Policy

    Debra Ellis
    24 Oct 2014 | 9:19 am
    How do you win customers back after you’ve violated their trust with a massive security breach? Target seems to think free shipping on everything will do it. Last Christmas, hackers invaded the company’s security and snagged personal information from approximately 70 million customers. When you violate the trust of so many people during your peak sales period, you have to make a spectacular comeback. Offering free shipping at a time that other companies are increasing their thresholds may just do it. People love free shipping. According to a July 2014 poll by Retention Science, shipping…
  • How Social Media Evolved into a Service Channel

    Debra Ellis
    23 Oct 2014 | 5:28 am
    The battle lines between traditional marketing and social media were drawn in 1999 when The Cluetrain Manifesto was created. The promise of the world without advertisement and outbound marketing appealed to many, myself included. Generating revenue without expensive advertising would be a game changer for my clients. The bandwagon started traveling through marketing circles everywhere. By 2008, the slow locomotive had turned into a super train fueled by growth of Twitter and Facebook. The changes in marketing were coming so fast it was almost impossible to keep up with them all. I read The…
  • The Dirty Job of Growing a Business

    Debra Ellis
    8 Oct 2014 | 10:54 am
    Contrary to popular belief, successfully growing a business requires more than social media updates and delegation. Magical thinking is replacing proven growth strategies as the path to success. Every established company began with an idea and people willing to do whatever it took to turn that idea into reality. No task was too small or dirty for the founder to do. The hard work and long hours eventually evolved into a successful company. Things change. New technology emerges and people adapt accordingly. We may have moved into the digital age but the adage, “the more things change, the…
  • Is the Facebook Save Button a Plus for Marketers?

    Debra Ellis
    23 Jul 2014 | 11:36 am
    Facebook’s recent addition of a “Save” button gives a limited measure of control to users. The algorithm changes that rendered organic Facebook marketing ineffective may be offset with the ability to archive posts, links, places, and media. In theory, it is a good first step to creating a more user friendly experience. In reality, issues keep it from being effective at this time. Marketers have been challenged to create new ways to reach customers and prospects since the algorithm update that is designed to deliver “relevant information” as defined by Facebook’s engineers.
  • The Secret Ingredients in Every Successful Company

    Debra Ellis
    11 Jul 2014 | 9:47 am
    Founders of successful companies are often asked the secret to their success. Their answers are dependent upon the individual’s area of expertise. Those with a marketing background credit explain how their marketing strategy launched the company. People who come from a service background tout exceptional service as the catalyst for growth. Both are right. A combination of solid marketing and quality service is a requirement for successful companies. A company doesn’t have to have top-notch marketing and service to be successful. Great marketing can ease the pain of less than stellar…
 
  • add this feed to my.Alltop

    DMR - Digital Marketing Ramblings

  • What I’ve Been Up to Lately…

    Craig Smith
    30 Oct 2014 | 3:24 am
    If you've spent any time on this site, you know that I am a pretty big fan of stats. What you might not know is that my interest of stats and random facts reaches well beyond the digital marketing world. Earlier this year, I mixed in a few non-digital stat posts (bacon, LEGO, coffee, etc) and the response was pretty amazing. Writing those posts was fun and you seemed to enjoy them, but they didn't really to fit into the DMR format. I struggled for a while trying to figure out how to incorporate them into my regular DMR posts, but finally said "screw it" and... Read more → Get stats and…
  • Hundreds of Marketing Jobs Available From Companies Like Dish Network and CBS Interactive

    Craig Smith
    28 Oct 2014 | 3:45 am
    You may have noticed that I recently partnered with SimplyHired on a new DMR job board. The new board has hundreds of jobs across the globe for marketers, advertisers and communications pros. There is a very user-friendly search feature and a number of filters which should help you find the right job in the right place. Go ahead and try it out and see what new and exciting opportunities might be out there waiting for you. Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most comprehensive…
  • How Much Power Does Your iPad or iPhone Actually Use? (New and Updated Apple Stats)

    Craig Smith
    24 Oct 2014 | 4:04 am
    Apple reported their quarterly earnings earlier this week and they were nothing short of amazing. Between the data included in that report, info about the new iPhone 6 and 6 Plus and the release of iOS 8 (among a bunch of other recent Apple announcements), I figured now might be a good time to spend a little time updating my various Apple stat posts. Here are some of the more interesting Apple stats from this round of updates and additions... Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most…
  • 4 Ways to Use Siri for Better iPhone Experiences

    Rob Sutter
    22 Oct 2014 | 4:48 pm
    Siri; it's a name you've probably heard before, even if you're not an iPhone user. The digitized voice that almost seems to live in modern-day iPhones, Siri is designed for the purpose of helping smartphone users with various tasks. Do you want to know where the nearest Chinese food place is? Siri will be able to locate it. Are you hazy on the exact day Halloween falls on? Siri has you covered. To say the least, she's a capable feature that Apple has been able to integrate into its devices. Unfortunately, those who aren't tech-savvy may find themselves struggling to utilize her services. Read…
  • Can You Copyright a Tweet?

    Emma Pauw
    22 Oct 2014 | 3:58 am
    We were recently quoted in an online magazine article; our picture, our name and our original tweet. In fact, it was a screen shot of what we had written on a fairly controversial topic! We were never informed that we had been quoted and would never have seen it if it wasn’t for Google Alerts. In short, our permission was never sought. In the journalism world, this would have been a sure no-go; quoting someone on a controversial subject without their knowledge, could get them into a sticky situation. So, this led us to the million dollar question.....can you copyright a tweet? Read more…
  • add this feed to my.Alltop

    Blog - Digital Jungle

  • Why the Growth of Video Sharing through Social Media is Good News for Marketers

    27 Oct 2014 | 2:47 am
      Video Sharing Has Increased Recently there have been clear peaks in the volume of video sharing on Weibo. 30.2% of the shared videos were via Youku, followed by iQIYI and Tudou. There are several reasons why Chinese social media…
  • How Social e-commerce will Change Digital

    27 Oct 2014 | 2:04 am
        The Growth of Social e-commerce China will overtake the United States in e-commerce revenue and become the world’s largest global e-commerce market. Social media platforms in China are increasingly integrating e-commerce capabilities with their networks. At the same…
  • How to Improve Your Google Ranking: Penguin 3.0 Update

    22 Oct 2014 | 11:50 pm
    Latest Penguin 3.0 Update According to several key sources at Google, we can expect an update to the Google Penguin algorithm in as little as a week. While no set date has been given Webmaster Trends analyst John Mueller commented;…
  • 11 ways to get indexed By Baidu the Largest Chinese Search Engine

    22 Oct 2014 | 1:02 am
      In this post, we are going to tell you how you can get ranked and indexed by Baidu. There are many differences between Google and Baidu. In order to be ranked in Baidu, you will need to meet requirements…
  • A Birthday Gift From CloudFlare

    29 Sep 2014 | 2:48 am
    Happy 4th Birthday CloudFlare Happy birthday CloudFlare! On September 27th CloudFare turned 4 and they have decided to mark the occasion for their team and customers. This is not the first time CloudFlare have done something special to mark their…
  • add this feed to my.Alltop

    New Media and Marketing

  • Why Oreo’s Social Media Strategy Works

    richmeyer
    31 Oct 2014 | 4:40 am
    The Influence Marketing Group recently posted an article entitled “Why Brands Should Stop Idolizing Oreo’s Social Media Strategy”.  One of their key points is that “consumers are longing for permanence. In a fast paced world where pithy 140 character observations are almost instantly forgotten or even ignored in the first place, consumers don’t want more disappearing content.”  I would argue that in todays information overload world consumers don’t have the time to remember your social media marketing and that social media is needed to keep the momentum of…
  • Marketers: Please think first

    richmeyer
    30 Oct 2014 | 8:11 am
    It’s being reported that a lot of users are getting their news from social media feeds.  While it’s always good to be updated on breaking stories the validity of the stories should be questioned especially since most people scan the Web rather than reading in stories in depth.  Here are a couple of examples… Headline: Jeff Bezos is among the best CEO’s in the world Reality: Steve Ballmer went after Jeff Bezos’s company. He said: “I still believe that, over time, markets measure profit. At least, that’s what they taught us in economics…
  • Is content really king?

    richmeyer
    29 Oct 2014 | 8:05 am
    Kevin Ryan brought up a great point, “the concept of quality over quantity seems to get lost all too frequently. People rarely say what’s actually on their minds and answering questions no one asked you because it looks like search fodder isn’t a path to engagement glory.”  While good content is essential to keep visitors on your site one still has to ask the hard question “how are consumers supposed to read all this content?” What’s behind the increasing use of mobile devices to connect to the Web?  Well, first there is boredom.  Why sit on a train and…
  • Data is useless unless it’s actionable

    richmeyer
    28 Oct 2014 | 5:17 am
    Less than half (40%) of the businesses surveyed by Harris Poll for Hootsuite’s Social Business Benchmark report said they used data gained from social media to improve their bottom line. 60% agreed that it was a challenge to find the actionable use of the data collected. However, 84% of the 750 businesses surveyed said they felt social media could add value to enhancing relationships with existing customers, 81% said it provides the means to learn about a company’s reputation and 79% that it allows them to monitor external communication. Many agreed that aligning social media strategy…
  • Retargeting discourages customers

    richmeyer
    27 Oct 2014 | 7:48 am
    Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, according to a study by InSkin Media and RAPP Media that surveyed over 1,600 people aged 20 to 60. Only 10% of consumers are more likely to buy something after seeing the same ad served repeatedly because of their previous web surfing behavior (known as retargeting). People are nearly four times more likely to be encouraged than discouraged to buy something if they see a relevant ad during their research on it. However, as an ad is seen up to five times, it becomes…
 
  • add this feed to my.Alltop

    RELATIVITY

  • Top 5 ways to work smarter not harder

    bakercreative
    22 Oct 2014 | 12:20 pm
    There is so much daily pressure to get it all done. Our schedules fill up before we know it. Sometimes … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Helping clients is our #1 priority.

    bakercreative
    2 Oct 2014 | 3:05 pm
    Get a sneak peak to what Baker Creative has been up to. #bakercreative,#columbus, OH,#education [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top 5 indicators my company needs public relations?

    bakercreative
    17 Sep 2014 | 6:50 pm
    Public relations can be an invaluable tool to amp up your word of mouth. It can range from educating your … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Tips to get fast relief when working is a “pain in the neck”

    bakercreative
    16 Sep 2014 | 2:00 am
    Is going to work making you sick? Repetitive stress injuries (RSIs) are conditions caused by placing too much stress on … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • What do PR professionals do anyway?

    bakercreative
    10 Sep 2014 | 4:18 pm
    Many think public relations has become “a spin doctor” in folks’ minds. PR professionals don’t write ads, write stories for … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • add this feed to my.Alltop

    Mark Di Somma: The Upheavals Blog

  • Connecting brand and price

    markdisomma
    27 Oct 2014 | 1:25 pm
    By Mark Di Somma As technology and globalised business models continue to deliver efficiencies and new opportunities, every sector will face disruptive pricing that in effect re-costs what the market would otherwise pay. Many of those movements will naturally be downward; others will lift the entry point. Amazon has effectively reframed the cost of books; Samsung and others are resetting the cost of owning a tablet; Tesla has redefined what an electric car is and also the cost of owning one. Prices fluctuate in every market of course – nothing to talk about there. But when a brand’s…
  • Brand signals or brand noise? Being heard. Staying heard.

    markdisomma
    16 Oct 2014 | 3:52 pm
    By Mark Di Somma In economics, signalling focuses on the ability of one party to effectively convey information about itself to another party. That was relatively easy pre-Internet. Brands simply pushed claims into the marketplace through a range of set-play media actions and waited for consumers to react. The ability of a signal to reach an audience rested almost entirely on the message itself and the media budget. As we move now from a world in which asymmetric information has prevailed to one in which perfect information, or at least more transparent information, is closer to the norm,…
  • Hollow brands in an age of scrutiny

    markdisomma
    12 Oct 2014 | 5:45 pm
    By Mark Di Somma We’re all tempted to do it at some stage: to overstate the advantages; to push the benefits of what is on offer past the point of credibility; to state that what we are doing or offering is better than what others are offering, but with no substantiation for that belief. The obsession with short-term growth coupled with natural competitiveness and the intensity of competitors come together to motivate brands to disregard the boundaries of responsible advertising. In New Zealand, we’ve had a case recently of caged eggs being sold as free-range and at free-range prices.
  • The Verbal Brand and its critically important stakeholders

    markdisomma
    6 Oct 2014 | 12:28 pm
    By Mark Di Somma At a time when communication is increasingly hailed as shorter and more visual, the way brands choose and use language (the Verbal Brand) continues to hugely influence a plethora of channels, from social media to search engines to advertising, public relations, website content, direct marketing and more. Language is responsible for expressing and persuading, for informing, declaring and characterising, relationship building, telegraphing and storytelling. Words are indeed, as Rudyard Kipling once described them, the most powerful drug used by mankind. Style guides spell out…
  • Brand identity management: why someone will always want to be an exception

    markdisomma
    30 Sep 2014 | 12:15 pm
    By Mark Di Somma Pitch a new brand identity system to almost any large company with multiple divisions and inevitably someone will plead to be an exception to the new rules. This is particularly true where brands or divisions have had their own identity in the past. Attempts to consolidate a myriad of “brands” into a consistent brand identity system or to replace a whole portfolio of marques with a single power brand will be met with varying volumes of indignation. Let’s assume there’s a strong business case for doing this. Because that should be a given. And let’s assume that the…
  • add this feed to my.Alltop

    Sales Prospecting Perspectives

  • 5 Sales Messaging Mistakes That Will Haunt & Doom Your Sales Process

    Megan Toohey
    31 Oct 2014 | 5:30 am
    With Halloween just around the corner, you must be prepared to be scared. You might see some ghouls roaming around your neighborhood, some frightening Halloween treats, or some loud and potentially disturbing decorations on your neighbor’s lawn (there’s always that one neighbor!). However, you know what consistently scares me, year round?
  • 5 Voicemail Tips Every Sales Development Rep Should Be Using

    Megan Toohey
    22 Oct 2014 | 6:30 am
    Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn, Content Marketing Manager at SalesLoft.  Cold calls are the bread and butter of successful sales development reps. But what about the times you call and don’t get an answer? Leaving a message is a hard starting point to a demo or qualified appointment. Instead of being dejected when you don’t get an answer, use it to your advantage. When you’re confident in voicemail, prospects that don’t answer can be your silver bullet. Leave a voicemail to remember with these…
  • Is There a Perfect Personality Trait for Inside Sales Reps?

    21 Oct 2014 | 6:30 am
    Last week I spoke of a few traits I look for when hiring inside sales reps looking to join the AG ranks. One of the specific traits I highlighted was having the innate confidence to do the job. Some reps might show all the outward signs that they’re a sales natural, but when the stage is theirs and they need to rise to the occasion, they fall flat. The reverse could be said for the perceived introvert. Just because they don’t want to be the center of attention doesn’t mean that they can’t get the job done when they’re under fire.
  • 4 Lessons Learned After One Year as an Inside Sales Manager

    20 Oct 2014 | 6:30 am
    Next month marks an important milestone not only in my career at AG, but in my career in general.  This October I will have completed my first year as an inside sales manager.  It has been a busy year at AG, with many new faces, new clients and new challenges, as I transitioned from making calls to managing those who do.  A few years ago I wrote a blog outlining lessons I had learned after one year as an inside sales rep, and I am glad to reprise that entry to now include lessons from a management perspective.  
  • Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates

    16 Oct 2014 | 6:30 am
    If you’re in sales, a lot of your time is spent on the phone -- outbound prospecting, inbound qualifying, cold calling, you name it. You may have a list of questions you want to ask your prospect, and you may have a roadmap for the direction you want your conversation to go. However, what happens when your prospect doesn’t answer the phone? You’ll need to leave a voicemail that doesn’t get ignored or deleted immediately. If the average voicemail response rate is 4.8% according to InsideSales, how can you generate enough interest in prospects that they call you back?
 
  • add this feed to my.Alltop

    Zach Heller Marketing Blog - Zach Heller Marketing

  • How to Improve Your Bounce Rate

    Zach Heller
    30 Oct 2014 | 10:11 am
    Yesterday’s post about the most important Google Analytics metrics for your business highlighted Bounce Rate as one of five metrics every website owner and marketer should understand. Not only should you understand it, you should track it regularly and make efforts to improve it.Bounce rate is a vital measurement for any site and one that often gets overlooked. Improving your bounce rate means getting more visitors to stick around once they get to your site. It means giving them what they’re looking for and getting them to click through or take some action before leaving the site…
  • 5 Most Important Analytics Metrics Explained

    Zach Heller
    29 Oct 2014 | 7:45 am
    For those of you not using Google Analytics to track your website activity, I suggest you start. Whether you’re already using it, or you’re about to get started now that I told you to, it’s important to know how to use the information Google Analytics provides.When you’re first getting started, it can seem somewhat overwhelming. So I boiled down 5 of the most important things you should become familiar with. Here they are:Unique VisitorsThis is an easy one. Found under Audience > Overview, you will see two metrics called Sessions and Users. Sessions are the total number of visits…
  • Break the Rules – Part 2

    Zach Heller
    27 Oct 2014 | 6:25 am
    Welcome to the first edition of our brand new weekly series, Break the Rules. Each week our plan is to highlight something you will have heard from some marketing expert as a best practice to be disobeyed at your peril. And we’ll tell you why it’s a rule you should break.Last week’s rule was Use Shorter Subject Lines.This week’s rule = Don’t Mention CompetitorsMentioning competitors in your marketing is considered taboo. Most marketers will tell you to avoid it for various reasons.The first reason, they’ll say, is that when you name your competitors, you are clueing your consumers…
  • “I” of the Consumer Week in Review

    Zach Heller
    25 Oct 2014 | 8:00 am
    The media once again is making a case for being the greatest marketing agency in the world. They single-handedly took two things and gave them the kind of brand power that any company or organization would die for. ISIS and Ebola! The people in charge of PR for ISIS and Ebola must be pretty damn good at their jobs. I wonder what your organization would do for that type of coverage?Here are last week’s posts:Break the Rules – Part 1The Myth of the Advertising Rate CardThe Myth of the Minimum Advertising CommitmentHappy Saturday!3 Ways to Boost Your Marketing Knowledge:Subscribe to the…
  • The Myth of the Minimum Advertising Commitment

    Zach Heller
    23 Oct 2014 | 10:22 am
    Continuing on the theme I started yesterday, let me address another myth out there that may trap people new to the marketing and advertising game.You will find, over the course of your career, that you intend to buy advertising from one company or another. And the salesperson at that company will tell you some version of the following:“We have a $50,000 minimum commitment for advertisers.”For many of us, that number might stop us dead in our tracks. I can’t afford $50k, at least not on any one channel or campaign, and certainly not something new and unproven.And when you encounter that…
  • add this feed to my.Alltop

    The Bullet | Branding Blog

  • Top 3 Iconic Logos That Don’t Belong To Any Brands

    Peter Gan
    29 Oct 2014 | 6:29 am
    If you are reading this, then like us, you are probably bombarded with logos and icons every single day of your life. Some of these images are instantly recognizable while others are a little more ambiguous. The recognizable ones, like your swooshes and half-finished apples, have become ingrained in our psyche only because millions of dollars have been pumped into its marketing and advertising. There are teams dedicated to ensuring the correct representation of these logos to the public to ensure the overall survival of said brand. So it is understandable that we are well acquainted with…
  • An Enlightened Deepavali

    Peter Gan
    22 Oct 2014 | 5:11 am
    Light versus darkness. Truth versus deceit. Good versus evil. Enlightenment versus ignorance. Some battles are worth fighting for, no matter how hard it may be. As long as we believe in the cause we stand for, we have the highest chance of making an impact. This Deepavali, we embody the spirit of heroes who have invariably stood up against the forces of evil; heroes who have changed thousands of lives and inspired even more for the rest of their lives. Heroes who have altered the course of space and time on the ground they stood just because they stood firm when the rolling waves of evil,…
  • 12 Brilliant Six Second Stories

    Peter Gan
    15 Oct 2014 | 4:34 am
    Have you ever heard of the elevator pitch? The term comes from a hypothetical scenario of accidentally meeting someone extremely important in an elevator. By being trapped in this box together only momentarily, how would you pitch an idea to them in an interesting yet brief manner – adding value to what you say, hoping for that momentous business card switch when the doors open again? It’s the idea that it should be possible to deliver a summary, story or description in a time span of an elevator ride, no matter if you’re describing a person, profession, product, service,…
  • Naming Strategies: Science Or Horseplay?

    Peter Gan
    8 Oct 2014 | 5:08 am
    “What’s in a name? That which we call a rose By any other name would smell as sweet.” Shakespeare makes a strong case for naming strategies as he propounds the idea of Juliet’s inherent beauty despite her cursed last name. And there is a lot to learn from this thought experiment proposed by Big Will himself. From a branding standpoint, names can often make your campaign, but not necessarily break it.  Here at The Bullet, we believe that if you have a strong product, it will prevail no matter how atrocious the name is. But hey, don’t trust a tip unless you hear it straight from the…
  • The Antihero We Deserve

    Peter Gan
    1 Oct 2014 | 3:00 am
    The talk around town for the past few weeks has been about Uber Malaysia and the persecutions against it (Read more for details here). Uber is a ridesharing service that simply connects riders to drivers. When a user download the app and request for a ride, an Uber driver will answer the request and give the user a lift from point A to B. In return, the user pays the driver via credit card which means that the entire process is cashless — making Uber rides starkly different from your ordinary cab services. In the mid of this year, Uber launched its sub-service in Malaysia known as UberX; an…
  • add this feed to my.Alltop

    Create + Design + Market

  • Why a $5 “professional” logo is a lie.

    Sherry Holub
    21 Oct 2014 | 3:55 pm
    Recently while browsing the internet I came across the following banner: While I was pretty certain where the banner led to, I clicked it anyway and got to a website famous for people offering to do just about anything for $5. But this was a landing page specifically set up for logo design.… Continue Reading
  • Affordable web design …

    Sherry Holub
    21 Sep 2014 | 8:03 pm
    A Google search brings up over 10 million results for the phrase, “affordable web design”. Most likely because of 2 factors: that’s a legitimate phrase a person seeking the service of web design might enter, and there’s a large amount of individuals and companies who offer web design who believe that “affordable” is what will pull in the most potential clients.… Continue Reading
  • Social Media is All About Engagement

    Sherry Holub
    30 Aug 2014 | 7:34 pm
    Number of fans and followers … If you’re posting once a week or less to social media platforms like Facebook and Twitter or posting only announcements or info about your business, you might also notice that you don’t have very many followers or fans. There’s three bits of information that I’d like to share with you on this.… Continue Reading
  • Why Restaurants Need a Website

    Sherry Holub
    19 Aug 2014 | 9:27 pm
    While on a trip recently, I was using my phone to try to find menus of some of the restaurants I saw in town. This happened to be a small coastal town but known for tourism, so there were plenty of restaurants to choose from. Several of the ones I looked up did not have an actual website of their own.… Continue Reading
  • You Get What You Pay For

    Sherry Holub
    21 Jun 2014 | 8:22 pm
    “And that’s the last time that I use someone ‘cheaper’ to upgrade a few odds-and-ends around the site for me. My lesson has officially been learned.” I received the quote above from a client who needed a contact form on her site fixed. After paying “someone cheap”, the form didn’t function right.… Continue Reading
 
  • add this feed to my.Alltop

    The Ad Contrarian

  • Digital Clown Act In Big Trouble

    30 Oct 2014 | 12:01 am
    Just in time for Halloween, there's a nightmare developing for the online ad industry. Unless I'm mistaken, the clown act that is digital advertising is headed for a train wreck.Up until now they have thrived on the stupidity and gullibility of marketers, and the venality of agencies. Marketers couldn't guzzle the swill fast enough and agencies couldn't cash the checks fast enough.But I have a feeling the big con may be coming to an end.First, some background.According to published reports, online advertising fraud and corruption are rampant. It is generally thought that there is fraud…
  • Hypocrisy By Proxy

    29 Oct 2014 | 12:01 am
    There is a horrible medical syndrome called Munchausen By Proxy. In it, a mentally ill parent invents or induces medical symptoms in a child to gain attention for herself (in 85% of cases it's a mother.)Earlier this week, in a post called Munchausen by Proxy by Media Seth Godin compared Munchausen By Proxy to what our media does to viewers. According to Seth..."...the media does this to us all the time... It started a century ago with the Spanish American War. Disasters sell newspapers. And a moment-by-moment crisis gooses cable ratings, and horrible surprises are reliable clickbait. The…
  • Revenge Of The Ignorant

    27 Oct 2014 | 12:01 am
    Throughout history, the unfailing touchstone of ignorance is the urge to silence those whose opinions we disagree with.Believe it or not, this impulse even exists in the silly world of advertising.Last year I was asked to appear at a conference sponsored by a major advertising organization. I won't embarrass them by mentioning their name.I was happy to accept their invitation as it gave me a chance to speak before some of the owners and leaders of advertising agencies -- for the most part a terrific group of people.I say "for the most part" because among this group was an agency "leader" who…
  • The Human Factor

    23 Oct 2014 | 12:01 am
    Today is the final part of a 3-part series in which I attempted to derive a theory about how consumer behavior works and how that might affect the creation of advertising. The first part dealt with the duality of consumer behavior. In the second part I tried to develop some principles related to the uncertainty of consumer behavior. And today we're going to talk about what all this theorizing means to the people who create advertising, if anything.Despite all the bullshit about digital technology changing everything, a TV spot today looks frighteningly like a TV spot of 20 years ago. A radio…
  • Four Principles Of Quantum Advertising

    22 Oct 2014 | 12:01 am
    This is the second part of a 3-part series about the duality of consumer behavior and its importance to the people who create ads. It is also, perhaps, the most pretentious title for a post in the history of blogging.One of the aspects of advertising that make it fascinating is that we never seem to make much progress in understanding it. The arguments raging today about the nature of good advertising are the same ones that raged 50 years ago.While we have much deeper analytical tools for making media choices, we still have no reliably accurate method for predicting the success of the…
  • add this feed to my.Alltop

    The Guru Hub

  • Online Video Advertising Has Growing Pains

    31 Oct 2014 | 8:10 am
    The online ad industry is buzzing about the potential of digital video. According to a recent Forrester report, video ads will represent half of all online display ad dollars within the next five years. But what is lost in the current conversation, and something that we hear from advertisers almost daily, is that video inventory alongside quality content is scarce. Or, put more directly, there’s an abundance of what would appear to be suspicious inventory in segments of the video market outside of the directly sold premium inventory offered by well-known publishers. Just as…
  • The Definitive Guide To LinkedIn Groups For Marketing

    30 Oct 2014 | 7:13 am
    Creating a LinkedIn LNKD -0.66% profile is just scratching the surface of the B2B social networking platform’s potential; LinkedIn has become an essential networking and marketing tool for business professionals. Whether you’re a marketer or an entrepreneur, it’s important to establish a presence on LinkedIn. But then what? One extremely beneficial tactic is to participate in LinkedIn groups. This may seem like an extra step to take for a social network, but doing so can fast-track your reputation as an industry expert, and put you on the road to becoming an influencer in your field.
  • To Be Blunt, a Lot of Your Social Media Marketing is Getting You Nowhere

    29 Oct 2014 | 12:11 pm
    Recently, Copyblogger made a shocking announcement: they were killing their Facebook page, even though they had 38,000 fans. Interestingly, this follows their decision earlier this year to close comments on their blog as well. This breaks all the rules we’ve been taught about social media, right? Comments equals engagement, yes? And,how dare they market on the interwebs without Facebook! So, why did Copyblogger do this? After looking at the hard truth revealed by their Facebook Insights and their own analytics, the Copyblogger folks got a clearer picture of the value of their Facebook…
  • Marketing to Women: What to Do/What Not to Do… Without Appearing Too Contradictory

    28 Oct 2014 | 9:11 am
    I find the marketing to women space completely fascinating and, I believe, challenging for marketers to wrap their heads around. To me there are two main factors that drive the current interest in marketing to women. First, society now realizes the economic importance of women. Not only do the majority of women work and, in some instances, earn as much as men, but also women either support or veto around 85% of all purchase decisions. Second, and a more recent trend, is the ability of organizations to capture and mine customer data ranging from demographic information such as gender, age,…
  • 2015 Just Around the Corner: So What’s the Skinny on Digital Marketing Trends?

    27 Oct 2014 | 6:04 am
    Quality content. Content marketing. Mobile-friendly content. Ad retargeting. Scores of pundits and prognosticators awake and arise this time of year from their marketing crypts to make predictions, outline scenarios on what they see as hot digital marketing trends for the upcoming year. And we see a lot of those aforementioned terms – and others – you know what some of them are – year-after-year, being bandied about and re-purposed. To use some pirate vernacular, “arrrggggghhhhhh!” All good-intentioned, most impart a lot of useful info-nuggets but it’s easy…
  • add this feed to my.Alltop

    Brad Terrell

  • Atypical Startup Career Advice Learned from 4 Billion-Dollar Exits

    Brad Terrell
    31 Oct 2014 | 7:47 am
    Four of the companies I’ve worked for during my career have been acquired for over $1 billion dollars. Make no mistake, my contributions to these successes, particularly early in my career, were relatively minor, and I’ve had my share of failures, too. But I’ve been fortunate to learn important lessons from each experience. Here is the most important career strategy lesson I have learned: Don’t focus your career search on companies. Instead, build a target list of people. Many job searchers target companies that seem “hot”. But the best jobs – the ones with the most…
  • DataDrivesMedia.com is now BradTerrell.com

    Brad Terrell
    24 Mar 2014 | 9:04 am
    I’m moving my DataDrivesMedia.com blog to a new domain, BradTerrell.com, and I didn’t realize that my changes would cause Feedburner to blast a bunch of my old blog posts to my subscribers. Sorry about that. You don’t need to change anything in order to continue receiving blog updates from me. I started this blog during my early days at Netezza. It helped me clarify my thinking on topics related to the business I was building, but more than anything, it connected me to a wonderful community of people, many of whom have become close friends. When IBM acquired Netezza, my…
  • Big Data Love for Cloudera from Big Blue

    Brad Terrell
    24 Jun 2011 | 2:14 pm
    I’m a huge Hadoop fan. If you love innovation and startups, you HAVE to love Hadoop – simply because it’s fueling so much of both. Hadoop adoption has been particularly rapid among Netezza’s digital media customers (which include many startups).  This makes perfect sense given the huge volumes of clickstream data they analyze in order to deliver innovative solutions for problems like ad targeting, ad yield optimization, attribution analysis, and website optimization. Because of this, I think I’ve gotten more questions about Hadoop over the past three years than just…
  • Intuit highlights attribution analysis, behavioral targeting, and funnel-aware messaging as keys to success at NCDM

    Brad Terrell
    5 Jan 2011 | 10:22 pm
    I led a session at the National Center for Database Marketing (NCDM) conference in Miami last month on how to “Target Customers Effectively Through Advanced Analytics” with Arup Ray from Intuit. Full disclosure:  my employer, Netezza, has a business relationship with Intuit and I am therefore limiting what I share in this post to information already in the public domain. Intuit is No. 1 in every market it serves. Twenty million consumers use its TurboTax software and another 15 million use Quicken. 50 million people use Intuit’s products every year. The…
  • New Research: Real-Time Data Fuels Targeted Marketing

    Brad Terrell
    8 Sep 2010 | 7:37 am
    Winterberry Group has just published new research that promises to provide marketers with a road map for navigating the changing landscape of marketing data that is increasingly critical to their success. This research is the product of significant contributions from nearly 200 thought leaders representing virtually all corners of the commercial marketing data industry (full disclosure:  my employer, Netezza, sponsored this research along with our customer and partner, Acxiom). Two industry trends stand out These findings in the research are particularly well-aligned with trends that…
 
  • add this feed to my.Alltop

    brandignity.com

  • Use Animated GIFs to Help Your Marketing Campaign

    admin
    30 Oct 2014 | 5:01 am
    Even though GIFs mainly started out on content sites like Reddit and BuzzFeed, they have exploded to become another important element for your content and social media needs. No longer should you limit your GIF usage to only impressing your colleagues, but the perfect GIF also will work on your company’s blog and social media channels. Although load time was once an issue that restricted GIF use, Imgur just announced that GIFs will now load at faster speeds because files are smaller. With this momentous news, there is no reason you can’t leverage animated images for your business.
  • A Guide to Preparing for Christmas Holiday Marketing

    admin
    29 Oct 2014 | 5:43 am
    Ho Ho Ho! It’s that time of year. We are getting very close to the holiday season so if you haven’t started preparing your marketing efforts now, get to it! Here is a nice little guide from our friends over at cloud.IQ.
  • Video Marketing: 15 Reasons Why it Helps Build Visibility

    admin
    28 Oct 2014 | 6:01 am
    If your business is stuck in a rut, perhaps video is the way to get it moving! 1. It improves visibility on search engines When you key in a search string on Google and Bing, have you noticed that the first three hits are inevitably videos? This is because these search engines want to display videos as part of the search results. Thus, you can rank higher on search results by including relevant videos on your website. Add videos to your marketing strategy and you may find that you have beat competitors (who are not using videos) to rankings on search results. 2. YouTube ranks No. 2 in the…
  • Seven Companies That are Killing It on YouTube

    admin
    24 Oct 2014 | 5:18 am
    Video content is one of the most powerful forms of content marketers have available. It can deliver a message with clarity. It can give the viewer the most correct perception that the video maker wants the viewer to have. By giving that perception, the video maker has the ability to sell a view, a thought, or even a product. Businesses use video all of the time to portray the quality of their product or service. For these reasons good marketing plans should heavily involve video content. Promoting the video content is another story and it can be oftentimes more difficult than creating video.
  • SEO SOS: Learn The Basics

    admin
    23 Oct 2014 | 6:04 am
    SEO (Search Engine Optimization) is the process of affecting the visibility of a website or web page in search engine’s usually through organic (unpaid) search results. By increasing your website visibility on search engines, such as Google and Bing, you will be found more easily by your target market resulting in more traffic. Every business with a website should make SEO a priority. Unfortunately, intense SEO involves complex site reconstruction and a big budget. Luckily, if you have a seamless website which boasts an excellent user experience, you are half way there! Check out our…
  • add this feed to my.Alltop

    Your Logo Here

  • The Best Promotional Products for Election Day

    Brendan Carr
    15 Oct 2014 | 5:58 am
    Between TV spots and mailboxes full of literature, it’s hard to escape the fact that we’re at the height of another election season. Although televised ads and custom campaign literature are effective at introducing candidates and concepts to the public,...(read more)
  • “Must-Have” Halloween Handouts!

    Brendan Carr
    1 Oct 2014 | 5:02 am
    Halloween will soon be here! Do you have what it takes to scare up lots of new business? Have no fear. ADVANCE Custom Promotions is here! We carry a wealth of promotional treats that will leave a smile on customers’ faces. Our promotional Halloween items...(read more)
  • Three Ways to Support Breast Cancer Awareness and Build Your Brand

    Brendan Carr
    15 Sep 2014 | 6:23 am
    The start of National Breast Cancer Awareness Month is just days away. Do you have any breast cancer awareness-themed plans for your organization? If not, there is still time to show your support during this important event. These three great ideas will...(read more)
  • The Best Giveaways for Tailgating!

    Brendan Carr
    2 Sep 2014 | 4:43 am
    Can you feel the crisp air that’s heading our way? It’s the harbinger of all the fun things to do this fall. Parents can once again relax now that school is back in session. Halloween and Thanksgiving give us opportunities to have some fun with our family...(read more)
  • Trending Promotional Products Can Bring You More Business

    Brendan Carr
    15 Aug 2014 | 5:38 am
    If using promotional products to increase brand visibility and build a loyal following are your primary goals, then you need to rely on trending giveaways. Whether you’re promoting a business, product, service or cause, the reliance on current giveaways...(read more)
  • add this feed to my.Alltop

    Jeff Mills

  • SPA Workshop Denver Colorado

    Jeff Mills
    4 Oct 2014 | 9:17 am
    Listen to this FREE AUDIO From Social Media Monetization Wizard, Jeff Mills and Come to His Denver Workshop. To Learn more click below.
  • Facebook Knows Everything About You – and How to Monetize that!

    Jeff Mills
    5 Aug 2014 | 3:16 pm
    I just made a new video showing you how much Facebook knows about everything you do inside their system, and how as a marketer, that can be a good thing to know how you can target people based on how people are targeting you! The hardest part of Facebook ads is knowing which targets or interest phrases bring buyers for the lowest costs per click. If you don’t have in mind what words to type to market for, you just are left with huge categories with millions of untargeted people inside of it. Facebook allows you to target people based on the pages they Like! If I want to target…
  • FB Ads Cracked Reloaded Special offer From Jeff Mills

    Jeff Mills
    6 May 2014 | 12:21 pm
    Here is Jeff’s special Bonus: Watch the entire video Clear internet cache/cookies Go back to email and click on same link at 3 pm Eastern time Click the order button to get Don’s course through my tracking link on this page Contact Beverly@goldmillsmarketing.com and send her a copy of your purchase receipt email (proof you bought course from me) She will send you all the bonuses + access info to get my great content. When you get Don’s course… Get Jeff’s Social Profit Academy Course $497 10 Foundational Models to sell anything on FB 6 Bonus Modules (plus always more being added)…
  • FB Ads Cracked Reloaded

    Jeff Mills
    27 Apr 2014 | 8:57 pm
  • How I turned $80 into $773 Free Case Study using Facebook

    Jeff Mills
    2 Apr 2014 | 8:10 pm
    Guys it’s super simple to do what I am doing. You gotta spend 10 mins to watch the video I made – you’ll thank me! Click on the information below. 1. Like the Page 2. Watch the video 3. Go to this link first: http://IMBToolbar.com/install/blogpost 4. Go to this link 2nd: http://ebook.darkpostprofits.com/blogpost Post by Jeff Mills Marketing.  
 
  • add this feed to my.Alltop

    Only Dead Fish

  • How Google Works

    Neil Perkin
    15 Oct 2014 | 4:29 am
    How Google Works from Eric Schmidt I've bought but yet to read Eric Schmidt's new book on How Google Works. In the meantime comes this handy slideshare summarising some of the key points. Lots to take from it, and lots of good validation for many of the things that I consult with companies about and have written about here over the past few years. I've paraphrased a transcript of what the deck says below (largely for my own benefit) but you can see the slides above. Eric starts by talking about the new business rules that make a company successful in the 'internet century'. Technology, he…
  • Jobs to be Done

    Neil Perkin
    13 Oct 2014 | 11:56 am
    I liked Martin Weigel’s take on how a more appropriate metaphor for modern brands is perhaps less about the human personality characteristics that we've long tended to attribute them and more about thinking of brands as software: "Brands can now can remember what we like, and what we bought. They can anticipate when we need to restock, repurchase, or renew. They can suggest purchases, content, and experiences we will probably like.They can compare and recommend purchase options. They can respond to our service, upgrade, and replacement needs. And of course as brands become more like…
  • This Week's Favourite Fraggl Links

    Neil Perkin
    12 Oct 2014 | 2:35 am
    Here are my favourite links of the past week, as curated by Fraggl: This latest essay from Paul Graham (co-ounder of Y-combinator) on how counter-intuitive startups can be, and taken from his guest lecture at Stanford, is an excellent read. Also from the same class, comes this great video of Peter Thiel's lecture on business strategy, competition and monopoly Snapchat murders Facebook (below) - worth a watch A lovely post from Antony Mayfield on the importance of values A great case study for how a Greenpeace campaign persuaded LEGO not to renew their contract with Shell And you…
  • The Quartz Curve

    Neil Perkin
    10 Oct 2014 | 4:14 am
    It’s somewhat fashionable right now to believe that digital, mobile and social media consumption are universally reducing attention spans down to nanoseconds but whilst consumption patterns are changing, I think we’re far from seeing the death or even decline of long-form content. The 'Quartz curve' is an interesting way of thinking about this, and one that I've talked about a fair bit since I first came across it a year ago. Quartz have found that whilst people like to read short, fast digital content, they also really appreciate longer, more analytical pieces. The dangerous ground is…
  • Post of the Month - September 2014 - The Winner

    Neil Perkin
    8 Oct 2014 | 11:47 am
    Delighted to announce that Meg Pickard has won this month's vote with her excellent Community Development Playbook. Well done Meg - you're entered into the hall of fame. Thanks to everyone who took part.
  • add this feed to my.Alltop

    Johnson Direct » Blog

  • Johnson Direct Moves Milwaukee-area Office

    Johnson Direct
    8 Oct 2014 | 7:56 am
    The JD headquarters is moving! Autumn colors and cool temps aren’t the only big changes October is bringing – Johnson Direct is relocating to our new company headquarters at 250 Bishops Way, Suite 203, Brookfield, WI 53005 at the end of the month. If you’ve sent us any correspondence in the past, you’ll notice that the only change to this address is the street name. Coincidentally, our building number, suite number and ZIP code remain exactly the same!   We’re excited to take over this new space that will foster many hours of strategic planning and creative…
  • Do White Papers Still Matter?

    Johnson Direct
    25 Sep 2014 | 12:17 pm
    Content Marketing Institute recently published a great article about the value of white papers as a critical component of a content marketing program. We couldn’t agree more. Here’s why… Why White Papers Still Matter: Their Role in Effective Content Marketing is a good read – it’s got a lot of great information about why white papers are a great content marketing tactic. One take-away is this: The point of view you isolate for the pillar, or central idea of your white paper will differentiate your company in the eyes of your readers. Your readers must see value…
  • Welcome Emails Work – Period

    Erik Rahm
    17 Sep 2014 | 9:01 am
    You’re missing a HUMONGOUS opportunity to build confidence and foster camaraderie among your customers if you’re not sending them a welcome email. Welcome emails generate some of the highest open and clickthrough rates than any other non-transactional e-messages. Here’s the “why” and “how” that just may help you open your arms to a new, fresh Welcome Email program that boosts results and customer loyalty. There are more than a dozen instances when a B2B or B2C welcome email is more than appropriate, including: New member New enrollment Joins club or program…
  • Think. Feel. Do – Understanding the New Basics of Marketing

    Ana Devcic
    5 Sep 2014 | 4:11 pm
    Lately, it seems like everyone is talking about the Digital Age and what it means for today’s marketers. An article published in a recent issue of the Harvard Business Review* explores this issue, offering valuable insight into the strategies, structures and capabilities that marketers should adopt to stay ahead of the game.  Over the last ten years, the variety of ways marketers engage and communicate with their target audiences has exploded. Tactics and tools that were once considered “cutting-edge” are now quickly becoming obsolete, and advances in digital and social media are…
  • Step Back and Look Around

    Nicholas Mork
    22 Aug 2014 | 4:31 am
    People always ask me: “what made you become a designer, Nick?” I have always been a designer, a creative person. But it was Carter Romo, a very good friend of mine from college and also a designer in Minneapolis, who introduced me to this road that I am on and have been on for over 14 years. Working on a report for a psychology class in college, Carter noticed that my thought process and work was very visual. He suggested I should check out the design school at our university. That next day, after he walked me through the design courses, I immediately changed the focus and…
  • add this feed to my.Alltop

    The Email Marketing Chronicles

  • All Hallows’ Email

    Scott Hardigree
    27 Oct 2014 | 6:28 am
    As an email marketer, it’s easy to be narcissistic, sending out self-serving emails rather than subscriber-centric ones. But as it’s Halloween this week, I think it’s a good time to ask yourself if your emails are a trick or a treat. Because, like the kids showing up expectantly at your door, everyone would rather get the treat. Emails that trick Your emails are a trick if they are—as mentioned above—self-serving, all about what you want to sell and not about what your subscribers or customers might need/want to buy. They’re a trick if they show up too often. They’re also a…
  • What’s Tripping Up Our Efforts to Make Email More Personal?

    Scott Hardigree
    14 Oct 2014 | 10:20 am
    Remember when email personalization meant all you had to do was include the subscriber’s name in the subject line? It was the best of times; it was the worst of times. Now that tactic fails to impress the savvy (or cynical) even through it’s still effective. Today, personalization can mean sending emails based on opens or clicks, website behavior like browsing or buying, emails triggered by abandoned shopping carts, and far, far more sophisticated tactics. Being able to compile all of that data into one single view of each customer and deliver laser-targeted relevant messages as…
  • The Dark Side of Willy Nilly List Building

    Scott Hardigree
    6 Oct 2014 | 8:14 am
    A purchase does not imply consent for ongoing email marketing communications. Nor does an event registration. So why do so many organizations insist on adding names to their in-house email lists based on a consent that any transaction automatically implies, rather than ask for explicit, permission? I’m from the “just act like a decent human being” school of thought. That means I think companies should act like real people and only email those folks they know that actually want to hear from them. They ought to let thoughtfulness drive the bus, not shrewdness or email…
  • The ROI of Email is Immeasurable

    Scott Hardigree
    25 Sep 2014 | 7:54 am
    I just had a prospective client reply to a newsletter we sent them in 2010. That’s four years ago, folks. And I bet you have some old emails in your inbox waiting for your attention too, emails you haven’t deleted because you plan to get to them—someday. The oldest email in my inbox right now is three years old. I purge emails on a regular basis, yet I haven’t moved that one to the trash yet. Obviously, I still have every intention of opening it and dealing with it, just not any time soon. Ditto for promotional emails and newsletters: Just because I don’t open and read them right…
  • The Unforeseen Benefits of a Brand Refresh

    Scott Hardigree
    9 May 2014 | 7:29 am
    We craft, test and deploy a lot of emails, for our customers and for ourselves. That’s why I’m embarrassed to admit that our brand has sat virtually unchanged for almost four years. We were not at DEFCON 1 exactly but if not for the growth of BlackBox, a cool abuse-prevention product we sell to ESPs, who knows when we would have gotten around to sprucing up our image. Once we made the decision to create a standalone website for BlackBox We then decided it would be best refresh our website and retool our logo. Heck, we even re-skinned this blog. It was fairly painful…
 
  • add this feed to my.Alltop

    Email Critic | Rants and Raves of a Mad Email Marketing Agency

  • Social Logins Suck

    Scott Hardigree
    6 Oct 2014 | 8:57 am
    OK, confession time: How many of you are tired of remembering usernames and passwords and log in to various accounts with your social logins instead of creating new ones? I’ll come clean: I’ve done it. It’s just easier that way. If I only have to remember my Twitter login, and then I can use that login on any number of other sites, haven’t I just made my life easier? Yes…but if you’re the marketer, no. Social logins make life easier for the consumer, but they only pretend to make life easier for the marketer. Here’s why: 1. You don’t own the data: If you allow users to log in…
  • Why Is Bad Email so Easy to Do?

    Scott Hardigree
    25 Sep 2014 | 8:26 am
    After 17 years in the industry, I still look at what shows up in my inbox, shake my head, and ask myself how it is that so much email still sucks in 2014. And then I remember: Bad email is too easy to do. Really, getting email out the door isn’t hard at all. Get set up with your ESP, load a list of email addresses, dump some content into a template, and send. Voila! Would other marketing channels be handled so carelessly? A TV ad? A direct mail campaign? A billboard even? I doubt it. But then, those channels are costlier to pull off, and so get more attention—much more…
  • B2B VS. B2C: Not as Different as It Used to Be

    Scott Hardigree
    20 Aug 2014 | 7:18 am
    Typing that title has me wondering if I’ve started writing a song or a blog post, and I guess either would come from the same place: ruminating on change. A few years ago, the differences between B2B and B2C email marketing were clear-cut. The B2C email marketer was typically after the transaction, looking to convert a customer on the spot. That led to batch-and-blast emails, and lots of them, with lots of spam complaints and unsubscribes to go along with that approach. The B2B email marketer, on the other hand, was typically focused on nurturing a lead along slowly based on business…
  • Stuck in an Email Marketing Rut?

    Scott Hardigree
    9 Jul 2014 | 7:06 am
    I was talking with one of iContact’s lead developers last week about the direction our company is taking with regard to new features. And he said something to me, Developer to Product Manager, which really resonated. “It’s all about asking the right questions.” You see, a lot of what Product Managers do is ask questions. Behind all the requirements and methodologies are questions. And if you manage a particular product long enough, you keep asking the same kinds of questions, with little regard to whether or not they’re still the right ones. I’m guessing there…
  • How to Over Mail—And Have Your Email Subscribers Love You for It

    Scott Hardigree
    3 Jul 2014 | 5:00 am
    One thing about email frequency: Marketers and customers view it very differently! Marketers tend to have a narcissistic view, thinking, “But of course they want to hear from us again this hour/day/week/month! We have great gizmos and great prices and heck, the world loves us!” Sometimes marketers seem to think they’re emailing their mothers, who are of course glad to hear from their kids any time all the time. But your subscriber is not your mother, and in their opinion, any time you send more email than they want to get, you are over mailing. The definition of over mailing will…
  • add this feed to my.Alltop

    Fred Moore or Less

  • PEER TV – Today’s Most Respected Network

    Fred Moore
    7 Oct 2014 | 7:41 am
    Within the last several days, I have seen two really impactful ads that blew my socks off. Interesting thing about these ads was how I came upon them. Was it during the Super Bowl or Grammys? (I know it’s Fall – just bear with me for the effect, OK?) Were these TV spots on one of the “big three” – CBS? NBC? ABC? (Do they even call them the “big three” anymore?) Was it during ESPN programming? On Mad Men? Or embedded in online streaming of Modern Family or  24? No. Both of these television spots were sitting in my e-mail as an attachment a couple of days…
  • Courageous Enough to Stand for Something

    Fred Moore
    10 Sep 2014 | 1:55 pm
    Have you ever been to a Jimmy John’s? Our office goes all the time. Wow. It is amazing how they deliver on their brand promise. Freakishly Fast! For me, it is an experience to see how quickly they can make a sub. Here’s my quick JJ drill. I go in a Jimmy John’s (I have been to several). I order. They tell me the amount due. I fumble around for some cash. They give me change. Walk to the end of the counter. Done! My sandwich is waiting. (With a sticker on the wrapper that says “Subs so fast, you’ll freak” or “YOUBUYWEFLY.” Fun brand voice that…
  • Hats off to the FMOL Campaign of the Year

    Fred Moore
    14 Aug 2014 | 11:57 am
    I know it’s only August but for me the ad campaign of the year has already been won. Dick’s Sporting Goods. Have you seen these incredibly engaging, dead on spots?  (I’ve included one in case you missed it.) Watch this video on YouTube. Terrific stuff.   Strategically sound communications for today’s marketplace. The campaign impressively captures in a myriad of ways what Dick’s Sporting Goods stands for – amateur, high school sports. There are many branding lessons that we can take from this totally integrated, insightful, terrific campaign.  But for…
  • Weber’s Brand – Still Hot (And Here’s Why)

    Fred Moore
    15 Apr 2014 | 7:05 am
    I love my “Fred Moore or Less” readers. Frequently, I get terrific feedback and stories that are just so dead on, and that fires me up. Take last week, and the great story on Weber grills that I received from Peter Seymour. Peter is my friend and a professional mentor of mine from way back in our New York Dancer-Fitzgerald-Sample days. In fact, I can distinctly remember, as a fresh-out-of-college, bewildered kid, stepping into Peter’s office in the Chrysler building at 42nd and Lexington. Something happened. It was magic. At that point, I totally knew this business was for me. Peter is…
  • Meet Kai – The Digital Indiana Jones

    Fred Moore
    1 Apr 2014 | 7:35 am
    My Dad always said, “Hire people smarter than you”. Mission accomplished, Dad. Meet Kai Fang.  Big River’s new creative director. Kai is a pioneer and adventurer. When I first met Kai, I mentioned that my daughter was doing a semester abroad in India.  “Really,” Kai said, “I once shot a documentary film over in India”. Those types of peeks into Kai’s adventurous past pop up frequently the more I get to know him.  Kai has done lots of interesting stuff for a very humble guy but that’s because he constantly seeks new experiences. It’s just in his DNA. These days,…
  • add this feed to my.Alltop

    Big Brand System

  • Talking Content Marketing with Big Brand System’s Pamela Wilson

    Clark Buckner
    22 Oct 2014 | 3:00 am
    This interview was conducted by Clark Buckner from TechnologyAdvice. He’s based in Nashville, and his company provides expert comparisons between the best crm solutions for small business owners, customer loyalty plans, innovative employee programs, and much more. Be sure to also check out their technology conference calendar. Clark asked me some of the same questions I’ve heard from many Big Brand System readers these past few months. Enjoy — and if you have follow-up questions, let me know in the comments section. –Pamela Pamela Wilson, owner of Big Brand System, spoke with me about…
 
  • add this feed to my.Alltop

    Internet & Video Marketing Solutions for Business

  • Take Your Website Traffic to The Next Level

    Julie Weishaar
    29 Oct 2014 | 7:50 pm
    Traffic to Your Blog or Website is Essential Traffic alone is not enough. Your traffic needs to be the RIGHT target market. In other words, people visiting your website should be potential customers of your products and/or services. If you want to take your website or blog traffic to the next level, perhaps even viral, […]
  • First Impressions Matter

    Julie Weishaar
    14 Oct 2014 | 4:20 pm
    Your Video Thumbnail Is Your Video’s First Impression By now you should already know that video is the wave of the future! Video Delivers Powerful Results Video Gets more traffic to your website Video Keeps your consumers engaged Video Keeps visitors longer on your website People would rather watch than read Search engines love video […]
  • Mirror Mirror On The Wall, What’s The Best Visual Content of All?

    Julie Weishaar
    25 Sep 2014 | 7:47 pm
    Eye-Catching Attention Grabbing Graphics or Images Are The Best Visual Content! People prefer to see than read.  Images and videos are the foundation for the New Internet Language and marketers need to accept this fact by giving their viewers what they want.  Remember, peoples’ attention spans are very short and it is imperative that you […]
  • How to Add a Call-to-Action Button on Your Videos on Facebook Pages

    Julie Weishaar
    13 Sep 2014 | 6:26 pm
    Facebook Rolls Out Help For Brands What is a Call-to-Action? In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response like: Shop Now Learn More Sign Up Book Now Download If you don’t tell your viewer what you want them to do after reading a post or […]
  • When Life Gives You Lemons, Make Lemonade

    Julie Weishaar
    2 Sep 2014 | 10:17 pm
    What To Do When You Find Typos in Your Videos AFTER You Promoted Them? We have all done it, right? We proof something over and over and still, there are typos. Heck, even the New York Times has published content with typos. Typos in videos are no different. What are your options? Delete the video […]
  • add this feed to my.Alltop

    Todaymade Blog

  • Why We Put Developers, Designers, and Clients in The Same Room

    Britni Schwartz
    21 Oct 2014 | 10:00 am
    One of the questions I get asked most often is what makes Todymade different. There are a lot of ways I could answer that question but the biggest standout factor comes down to our approach. At Todaymade, clients do not just work with one person, but with our entire creative team. The truth is we all have a role to play and all of our roles matter.Click To Tweet - Powered By CoSchedule In this post, I’m going to first explain exactly all of the roles you need in order to ensure a smooth project. Once we define the roles, I will also dive into why all of these roles should work directly…
  • Four Ways Technology Is Being Used to Solve Problems Around The World

    Britni Schwartz
    9 Sep 2014 | 8:00 am
      At Todaymade we have a mantra, do what you love, love what you do. Although each Todymade team member has a different role, we all are brought together by a common passion of doing the one thing we love to do …solve problems through the use of technology. Our clients often come to us hoping we can help them build a web product, but our hope is to leave them with more than they ever could of ever imagined. We do this by using technology to streamline processes, increase efficiency, and to solve problems in ways our clients never thought was possible. Technology is amazing. It can…
  • Gustavo San Jose Joins Todaymade As Application Developer

    Britni Schwartz
    27 Aug 2014 | 11:00 am
    Please join us in welcoming our newest team member Gustavo San Jose. Gustavo will be working as an application developer for our team, building single-page web applications on our signature Node.js and Ember.js stack. I like being a developer because it allows me to create things literally out of nothing. It is truly amazing the power that developers have to build solutions that can result in hundreds of hours saved to the users of those solutions. Gustavo San JoseClick To Tweet Gustavo’s past experience had him focused on providing solutions for desktop applications in C# and WPF. He…
  • Bringing Girl Develop It to Fargo

    Shannon Luney
    25 Aug 2014 | 12:00 pm
    When I heard about a program called Girl Develop It back in 2013 from Jenn Lukas, I knew it was something I needed to get involved with. It wasn’t until I started my position, here at Todaymade, that I really started to realize the benefit of being able to code the websites I was designing through HTML and CSS. I approached my pal, Megan Beck, a fellow web designer who had learned a little code in the past but wanted to extend her knowledge base and help out with this program. Together, we applied for a chapter of Girl Develop It in Fargo, and three months later, we are in the…
  • Why Strategic Planning Doesn’t Work

    Britni Schwartz
    31 Jul 2014 | 10:30 am
    Strategic planning is a component of every business. I’ve worked for an association, non-profit, fortune 500 company, and a start-up. In each of these businesses, I’ve been a part of the strategic planning process. When it was time to build a strategic plan for Todaymade, I referred back to my previous experience. The problem is, I’ve never felt like strategic plans really worked. Why? To get to the root of the problem, I first analyzed the typical components of a strategic plan: These components didn’t seem to answer my questions. All of the components seemed valuable, so why…