Marketing

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  • 25 Disruptive Technology Trends for 2015 – 2016

    Brian Solis
    Brian Solis
    19 Jan 2015 | 10:08 am
    With every new year comes a landslide of predictions and trends to guide us into the new year. While the year advances, rarely do such transformative trends or changes take place in alignment with a calendar. Not even Y2K could do so Now with that said, I was asked to present my thoughts on what lies ahead in Vegas during CES at Brand Innovators “Mega Trends” event. By the first week of January, there were already some tremendous thoughts already shared by some of the best. So, I thought about and thought about some more. What I assembled was a list of the most notable trends that…
  • When Branding Projects Require Rebranding

    Branding Strategy Insider
    Derrick Daye
    21 Jan 2015 | 12:10 am
    Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Ken, a VP of Marketing in Boston, Massachusetts who writes… “I’m trying to get internal buy-in for an extensive re-brand. The terms brand or branding are not well received here. How else can I talk about this project?” Thanks for your question Ken. As brand consultants we have seen this situation before and the reasons vary. Those less marketing oriented or less appreciative…
  • Why Monkeys Are Smarter Shoppers Than Humans

    Neuromarketing
    John Carvalho
    14 Jan 2015 | 6:10 am
    A new Yale study shows that capuchin monkeys, which respond like humans in many situations, are unlike humans when it comes to preferring more expensive treats. The post Why Monkeys Are Smarter Shoppers Than Humans appeared first on Neuromarketing.
  • Sensory Marketing in a Business Card

    Neuromarketing
    Roger Dooley
    8 Jan 2015 | 5:44 am
    We think of print as primarily a visual medium and a challenge to use for sensory marketing. You generally can’t smell it, taste it, or hear it. But touch can come into play in many kinds of print media. Hence, [...] The post Sensory Marketing in a Business Card appeared first on Neuromarketing.
  • Market Especially to Existing Customers

    Evangelist Marketing Institute
    Alex Goldfayn
    19 Jan 2015 | 4:31 pm
    We must market to existing customers as much as we market to prospects.There are two big reasons for this: 1. The competition is calling on them aggressively. Every time they say “no” to them, they make a conscious decision to say with you. We must help them make this decision, again and again, by clearly explaining all of the wonderful things we do for them. Right now, they probably don’t know about everything you do so well for them. 2. Your customers do not know about all of the products and services they can buy from you. When you do not market to your existing…
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    MarketingVox News & Trends

  • eCommerce Satisfaction Down | Dueling Studies Argue Over Rate of Online Ad Fraud

    30 Dec 2014 | 11:21 am
    eCommerce: Customer satisfaction ratings among etailers are falling, likely due to increased expectations. Ad Fraud: Startled by a study last year that showed a third of ad impressions were seen only by bots, the ANA and anti-fraud firm White Ops put together a study showing only one in nine impressions were viewed only by bots. The new study, [...]<img src="//feeds.feedburner.com/~r/marketingvox/rss/~4/Ial0Q-rUBmE" height="1" width="1" alt=""/>
  • Marketers in Spaaaaaaace…| Google Pushes New Mobile Formats | Panda Hitting Narrow Set of Sites

    30 Sep 2014 | 10:23 am
    B2B: Programmatic video firm Virool is promoting itself by promising to send a marketer into space when the Virgin Galactic service gets going. That is proving to be a popular notion among marketers, and perhaps even more so among those subject to their marketing, as there is no explicit mention in the materials about a return [...]<img src="//feeds.feedburner.com/~r/marketingvox/rss/~4/tX7DQ-QKshY" height="1" width="1" alt=""/>
 
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    Neuromarketing

  • Mega-Recap for Roger’s Picks

    Roger Dooley
    16 Jan 2015 | 5:05 am
    My “picks” went on vacation over the holidays, and then got off to a slow start in the new year. So, this edition is a big catch-up on my own content from here, Forbes, and my podcasts at RogerDooley.com, along [...] The post Mega-Recap for Roger’s Picks appeared first on Neuromarketing.
  • Why Monkeys Are Smarter Shoppers Than Humans

    John Carvalho
    14 Jan 2015 | 6:10 am
    A new Yale study shows that capuchin monkeys, which respond like humans in many situations, are unlike humans when it comes to preferring more expensive treats. The post Why Monkeys Are Smarter Shoppers Than Humans appeared first on Neuromarketing.
  • Sensory Marketing in a Business Card

    Roger Dooley
    8 Jan 2015 | 5:44 am
    We think of print as primarily a visual medium and a challenge to use for sensory marketing. You generally can’t smell it, taste it, or hear it. But touch can come into play in many kinds of print media. Hence, [...] The post Sensory Marketing in a Business Card appeared first on Neuromarketing.
  • Beyond Clicks: Headlines That Persuade

    Roger Dooley
    29 Dec 2014 | 7:07 am
    A new study shows that the content of a headline changes what readers remember and even how they think. The challenge is to write headlines that serve multiple important purposes. The post Beyond Clicks: Headlines That Persuade appeared first on Neuromarketing.
  • Best of Neuromarketing – 2014

    Roger Dooley
    23 Dec 2014 | 5:05 am
    Here are the most-viewed, most-shared Neuromarketing articles from 2014. Great techniques for conversion, persuasion, copywriting, and many more topics that our readers found so useful they had to share! The post Best of Neuromarketing – 2014 appeared first on Neuromarketing.
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    Influential Marketing

  • The One CES 2015 Trend Marketers Should Care About

    Rohit
    5 Jan 2015 | 5:25 pm
    If there is one thing that is dramatically clear from this week’s Consumer Electronics Show in Las Vegas, it is that the future is definitely not about mobile. Or smart televisions. Or super slim digital cameras. Instead of these mainstream consumer gadgets, the products getting attention this week are wildly diverse … from wifi enabled “smart kettles” to “selfie hair brushes” to mood tracking wrist straps.  Amidst the silliness of sometimes overly quirky products, though, is a quantifiable consumer electronics trend that is poised to eclipse the…
  • The 2014 Influential Business Book Shortlist

    Rohit
    15 Dec 2014 | 4:23 pm
    It is the end of the year and a time to look back upon a full year of ideas and try to take stock of what the biggest ideas and insights were.  For the past several months, I have been curating my annual Non-Obvious Trend Report and spending time amidst speaking and traveling to put together my latest thoughts on the trends that will matter in 2015. As I start to put the finishing touches on the book, one of the nicest side benefits is I get a chance to go back through all the books I encountered this year and put together my annual selections for the best books of the year.  This…
  • Black Friday And The Rise Of Retail Prostitution

    Rohit
    25 Nov 2014 | 12:44 pm
    Imagine we lived in a world where love didn’t exist. Every day would be filled with people moving from interaction to interaction – only investing in each one out of convenience or necessity. In this lonely existence, any relationship would be a short term diversion. People would detach themselves and their emotions from one another. Without love, loyalty wouldn’t be possible. Thankfully, none of us live in that world. We have love and relationships and family and humanity. Except on Black Friday. That one day of the year when retailers and brands slash their prices and try…
  • Why Facebook’s War On Marketing Is A Good Thing

    Rohit
    18 Nov 2014 | 10:06 am
    Facebook has brands worried … again. A recent article headline from Ad Age magazine summed up this concern perfectly, announcing that “Facebook Cuts Brands’ Reach Once Again.” Of course they did. One of the biggest issues facing the largest social media platforms today is how to monetize their offerings. Facebook, Instagram, Twitter are all working on a solution to this same challenge, and it has marketers justifiably worried. What will they start charging for? And how will they ransom the data they have collected? The 4 Types Of Media – Paid, Owned, Earned and…
  • Why Brands Should Stop Idolizing Oreo’s Social Media Strategy

    Rohit
    30 Oct 2014 | 9:26 am
    Today is great timing for a Halloween promotion. Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of a Friday evening Halloween. If you happened to visit Oreo on Instagram or Facebook or Twitter today, you would see what seems like another piece of social media brilliance from the brand: #OreoLab. After all, who wouldn’t want to see America’s favourite cookie transformed into a “nomster” through a cute stop motion Instagram video? It is quirky and fun in a way that most of us have come to expect from Oreo’s ever…
 
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    AdPulp

  • Tough Man, Tender Chicken Looks At An Iconic Spokesman And Memorable Brand

    Dan Goldgeier
    29 Dec 2014 | 10:20 am
    These days, seeing a CEO appear in their company’s ads is quite common. But back in the 70’s, it was rare. So when NYC ad agency Scali McCabe Sloves convinced chicken processor Frank Perdue to star in his own ads, he was reluctant. But it turned him and his brand into a household name. That, […] The post Tough Man, Tender Chicken Looks At An Iconic Spokesman And Memorable Brand appeared first on AdPulp.
  • This Christmas, Enjoy Wexley’s Non-Denominational Holiday Greeting

    David Burn
    23 Dec 2014 | 3:47 pm
    Wexley School for Girls wishes to extend you a warm holiday greeting. The only problem is, it is 2014 and our culture is drowning in politically correct language. Therefore, the agency set out to not offend with this non-denominational winter song: At the end of the video, viewers are further encouraged to explore more options. […] The post This Christmas, Enjoy Wexley’s Non-Denominational Holiday Greeting appeared first on AdPulp.
  • Advantages of Video Conferencing in College

    Marcus Anderson
    22 Dec 2014 | 9:10 pm
    When you think about video conferencing, what pops into your mind? A business conducting a meeting with international clients? A family calling to relatives miles and miles away? Has an image of a classroom using video conferencing ever come to your mind? Well if it hasn’t yet, it will now. Video conferencing isn’t just useful […] The post Advantages of Video Conferencing in College appeared first on AdPulp.
  • Right In Front of Elliott’s Eyes, Media And Advertising Mutate

    David Burn
    21 Dec 2014 | 8:24 pm
    Stuart Elliott, the long-standing advertising critic at The New York Times, typed up his final column for the paper last week. Still getting pitched at 1:48 pm ET on my final day at #TheNewYorkTimes. In holiday spirit, won't unleash a "Stuartism" on hapless PR person — Stuart Elliott (@stuartenyt) December 19, 2014 In his final […] The post Right In Front of Elliott’s Eyes, Media And Advertising Mutate appeared first on AdPulp.
  • Taking Down Goliath Is Digital 101 For The Davids Of Business

    Dan Goldgeier
    17 Dec 2014 | 6:21 pm
    If there’s one true thing you say about digital marketing, it’s that any business, no matter how small, has a chance to use it to expand awareness and sales. But too many small businesses simply don’t have the time or resources to do digital properly. The simple lessons needed to ramp up digital marketing are […] The post Taking Down Goliath Is Digital 101 For The Davids Of Business appeared first on AdPulp.
 
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    HBR Blog Network - Harvard Business Review » Rita Gunther McGrath

  • Investors Fawning over Uber Should Recall AOL’s Stumbles

    Rita Gunther McGrath
    9 Jan 2015 | 6:52 am
    Digital start-ups aren’t always as “transformative” as they seem.
  • To Make Better Decisions, Combine Datasets

    Rita Gunther McGrath
    4 Sep 2014 | 6:00 am
    A complicated system is somewhat like a complicated recipe. You know what the outcome will be because you understand what will cause what — combine a given number of ingredients together in a certain way, put them in the oven, and the results will be consistent as long as you repeat the same procedure each time. In a complex system, however, elements can potentially interact in different ways each time because they are interdependent. Take the airline control system—the outcomes it delivers vary tremendously by weather, equipment availability, time of day, and so on. So being able to…
  • Management’s Three Eras: A Brief History

    Rita Gunther McGrath
    30 Jul 2014 | 8:00 am
    Organization as machine – this imagery from our industrial past continues to cast a long shadow over the way we think about management today. It isn’t the only deeply-held and rarely examined notion that affects how organizations are run. Managers still assume that stability is the normal state of affairs and change is the unusual state (a point I particularly challenge in The End of Competitive Advantage). Organizations still emphasize exploitation of existing advantages, driving a short-term orientation that many bemoan. (Short-term thinking has been charged with no less than a chronic…
  • The Origins of Discovery-Driven Planning

    Rita Gunther McGrath
    29 May 2014 | 6:00 am
    When HBR asked us to write about the origins of discovery-driven planning, we had to laugh. It all started back in the mid-1990s, with Rita’s “flops” file – her collection of projects that had lost their parent company at least US$50 million. (Perfume from the people who make cheap plastic pens, anyone? How about vegetable-flavored Jello?) As we studied those failures, a pattern became clear to us. The projects were all being planned as if they were incremental innovations in a predictable setting: The assumption was that the organizations launching them had a rich platform of…
  • Research: Most Large Companies Can’t Maintain Their Revenue Streams

    Rita Gunther McGrath
    26 Dec 2013 | 6:00 am
    My research finds strong evidence that the majority of large companies do not successfully maintain their current revenue streams, let alone grow them over time. My “growth outliers” project looked at publicly traded firms with market capitalizations of greater than US 1 Billion as of 2009, using data from Capital IQ.  I found that in the period from 2000 to 2009, over half of the firms in the sample shrunk their revenue by 10% or more in at least one of those years, clear evidence of eroding competitive advantage. In that same study, there is also striking evidence of the rise of global…
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    Evangelist Marketing Institute

  • Market Especially to Existing Customers

    Alex Goldfayn
    19 Jan 2015 | 4:31 pm
    We must market to existing customers as much as we market to prospects.There are two big reasons for this: 1. The competition is calling on them aggressively. Every time they say “no” to them, they make a conscious decision to say with you. We must help them make this decision, again and again, by clearly explaining all of the wonderful things we do for them. Right now, they probably don’t know about everything you do so well for them. 2. Your customers do not know about all of the products and services they can buy from you. When you do not market to your existing…
  • Ready? FIRE! Aim…

    Alex Goldfayn
    12 Jan 2015 | 2:48 pm
    Unlike your products and services, which need to be precise and exact, your marketing needs only to be helpful. I heard Alan Weiss say this once, and it has stuck with me ever since: In marketing, quantity trumps quality. The more that people hear from us, the more they will buy from us. So stop trying to make it perfect. Stop putting it off. Write or record something helpful to your customers and prospects, and send it to them. Then do it again. And again. Ready? FIRE! Then aim, assess and adjust. If it’s working, double down on it. If it’s not working, or you don’t like…
  • Momentum

    Alex Goldfayn
    5 Jan 2015 | 12:20 pm
    Happy New Year! What significant activity or effort did you put off last year? Which revenue-impacting project or action did you think about a lot, but did not execute? This is something that you think would be really smart to do, something that took up a lot of your psychic energy, but something you did execute. Got it? Write down at your desk. Now, write down the first three action required to put it into motion. I want three activities that take 15 minutes or less. Do one today, one tomorrow, and one Wednesday. Then write down the next three actions. Right now, physics are working against…
  • Revenue Resolutions

    Alex Goldfayn
    29 Dec 2014 | 1:50 pm
    Resolutions for dramatic revenue growth in 2015 — for you, your colleagues and your staff: 1. Each day I will communicate my value to at least one customer or prospect who can buy from me — in person, on the phone, or least preferably, via a personal email. 2. I will grow my company’s list of customers and prospects, because if my list isn’t growing, my revenue likely isn’t either. 3. I resolve to regularly mail or e-mail value to my growing list. My communications will focus on improving the lives and companies of my readers, not selling, pitching or promoting.
  • The Holiday Review

    Alex Goldfayn
    22 Dec 2014 | 4:28 pm
    This is a great time to take stock of your business and your work: What marketing activity worked particularly well for you this year? (Double down on it next year.) Which business-development activity didn’t produce the results you wanted? (Change it. Or kill it. Move on.) What revenue growth activities do you particularly enjoy? Writing? Speaking? Events? Webinars? If they generate results, do more of those. The key to growing business is to do things we LIKE to do, which happen to be effective. Who are your best customers? Have you identified them? What will you do (differently) to…
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    Conversation Agent - Valeria Maltoni

  • Mining Language and the Power of Story

    Valeria Maltoni
    25 Jan 2015 | 3:00 am
    Making Sense: From the evocative power of words to the epic examples of human endeavor we mine language and real world events to create new mind opening experiences -- sometimes life-altering. The Weird Science of Naming New Products. NYT: The oddity is that for all the weight a company places on choosing names, the decisions arise from a process that couldn’t be less corporate. There are no naming metrics, no real way to know if a new name helps or hinders. The field attracts people who are comfortable with such ambiguity. [...] namers are stand-up comics, photographers, rappers, linguists…
  • Google Firestarters: Creativity in a Constrained World

    Valeria Maltoni
    23 Jan 2015 | 7:01 am
    A simple change of words can make a big difference when it comes to experimenting and getting things done, even in highly regulated industries (where I spent many years of my career.) Add “how” to the question: can we do this? We live in a world driven by a super-abundance of choices and connections yet bounded by a scarcity of time and resources. How we respond to these constraints is one of the most important strategic challenges of our time and will be a large determinant of our future progress as people, businesses, and citizens of our planet.  Last night's Google Firestarters event…
  • Why it's Important for Marketers to Write Well

    Valeria Maltoni
    22 Jan 2015 | 2:45 am
    There is no question that today's marketers are wearing many more hats than they used to. When I hinted at the many faces of marketing last week, a few people reached out to set the record straight -- there is much more than meets the eye. Yes, I know. Right? Which brings me to the reason why it's important for marketers to write well; because with digital influence and social engagement being still desirable for brands young and mature alike, regardless of what else is going on, it has never been a better time to connect with audiences and customers. No matter how you slice it, analyze it,…
  • Understanding Audiences in a Connected World

    Valeria Maltoni
    21 Jan 2015 | 2:45 am
    If I had to boil down my talk on influence to one action verb, that verb would be understand. Understanding goes a long way when you are looking to make connections because it leads you to the appeal factor. This intelligence, well executed, allows you to have more impact, and beyond the here and now. TNS proposes there are four main personas -- Functionals, Connectors, Observers, Leaders -- each exhibiting behaviors associated with their degree of digital influence and social engagement: 1. Digital influence The first dimension is the degree to which a consumer is connected throughout the…
  • How we Handle Change Based on Culture

    Valeria Maltoni
    20 Jan 2015 | 2:45 am
    Catching up on some interviews I bookmarked for later reading, I came across this bit by Amy O'Leary about her tenure at the Times#: Having the opportunity to speak outside the Times to speak to journalists and students was a remarkable way for me to almost make recommendations for the future, which, within the Times, I was hesitant to do absent of broad collaboration. When I’m talking at a conference, I can be more speculative and creative and talk about what I think might happen in two or three years. That’s where I feel I’ve been able to do some of my most interesting thinking. It is…
 
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    IDA Concpts

  • The Role of Paper Today

    Damian Davila
    23 Jan 2015 | 12:40 am
    Over the past 15 years, more and more companies are strongly recommending to customers that they quit requesting information on paper. Instead, companies are suggesting that people can get information digitally. While some are concerned by this, the fact remains that printing things on paper is still important. Real and Experiential There has been a growing trend that individuals and companies are deliberately turning to paper to convey a message. The message can be focused on advertising or getting basic information out concerning an individual or fact. Whatever the case is, the message is…
  • Be in the Know to Stay on Top

    Damian Davila
    14 Jan 2015 | 11:04 pm
    Whether you are an entrepreneur just getting ready to dip your toe into the world of business for the first time or you are already established, you need to find ways to give yourself an advantage of everyone else who is out there. The best way to ensure your success is to stay focused, remain diligent, and pool your resources to be in top form. Be Informed You need to do your homework. An InfoTrack ASIC name search can provide you with detailed information when you need to pull up a listing of comparable companies in your field. From that point, research your competition. Find out what…
  • 3 Options for The Perfect Gift

    Damian Davila
    30 Dec 2014 | 9:20 am
    Some people have a hard time shopping for their loved ones. This is especially true for people that need to ship items across the country to their loved ones. A gift may be for a college student or a distant relative. Whoever the gift is for, there are sure-fire ways to make them happy this season. Consider these three options for their gifts. 1. Care Packages Send a care package to a loved one. Care packages mean a lot to people because they’re filled with specialized items that the receiver will enjoy and love. Care packages can include virtually anything. They mostly contain hygienic…
  • 5 Tips for Finding an Accounting Firm

    Damian Davila
    29 Dec 2014 | 12:39 pm
    If you’re in the market for a personal or professional accountant, it can be difficult to wade through all of your options and find the right one. Here are just five tips for narrowing your search and securing a worthy candidate. 1. Stay Local This should go without saying, but always choose an accounting firm in your home state. Laws, policies and taxes will differ depending on the location of your headquarters, so if you’re doing business in Hawaii, make sure you choose from accounting firms in Hawaii. You don’t want to get any wires crossed when your money is on the line.
  • 5 Easy Ways to Trade in Your Phone

    Damian Davila
    23 Dec 2014 | 7:37 pm
    Good quality phones can retain a surprising amount of their original value. An entire industry has been built around buying and selling cell phones. Charities are also eager to accept old working phones so they can sell them and build up their funds. Regardless of where their phone may end up, those who wish to sell their phones can make a fair bit of extra money by taking the time to go through the proper channels. AT&T iPhone owners are at an advantage because according to experts in the field, these phones retain the greatest buyback value. However, other phones can bring their former…
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    AgencySpy Feed

  • 72andSunny Gets Violent for Call of Duty

    Patrick Coffee
    23 Jan 2015 | 3:04 pm
    In the week’s most actionable ad, 72andSunny employs some fake blood and an old Jack White tune to remind viewers that the Call of Duty series is all about killing other people. Unlike other, CGI-heavy video game campaigns, this one stars Rob Huebel, who most recently played an angry dad on Transparent and a creepy sex offender on The League. He’s the guy who films all the (simulated) death and destruction: Our favorite part of this ad is that it’s not really for a new edition of the game — just a new data pack or update to the existing version.
  • Friday Odds and Ends

    Erik Oster
    23 Jan 2015 | 1:59 pm
    -Isobar Poland made this video for the Freedom Tattoos project, a service provided by the agency and Pedagogium The College of Social Sciences “covering up prison tattoos with professionally done, aesthetically pleasing ones” (video above). -Next week, NBC’s Today will offer exclusive previews of some this year’s biggest Super Bowl ads. -Archer’s Mark announced the addition of Myles Desenberg to its directorial roster. -Ken Holden, managing director of Talent Partners Europe talks about Hollywood A-list talent in advertising for Campaign Asia. -Global editorial…
  • Creative Changes at BBH New York

    Patrick Coffee
    23 Jan 2015 | 1:32 pm
    BBH New York is the latest agency to rearrange its creative department for the new year. John Patroulis, who joined BBH from AgencyTwoFifteen when it merged with McCann SF in 2011, will graduate from the CCO position to become the agency’s Creative Chairman (a new role) while ECD Ari Weiss, the former 180LA CD who moved east the very month Patroulis joined, assumes his old title. In perhaps the most striking change, Chairman Emma Cookson — who has spent more than two decades with the BBH organization — has followed Donny Deutsch in seeking other creative opportunities…
  • Toyota Unveils Saatchi’s ‘How Great I Am’ Super Bowl Spot

    Erik Oster
    23 Jan 2015 | 12:54 pm
    Toyota has unveiled Saatchi & Saatchi LA’s “How Great I Am,” one of two spots the brand will run during the Super Bowl. The 60-second spot stars Paralympian and Dancing with the Stars contestant Amy Purdy and audio from a Muhammad Ali interview and is part of the larger “One Bold Choice Leads to Another” campaign for the Toyota Camry. “How Great I Am” seeks to inspire through the combination of Purdy and Ali, relying on impeccable editing to fuse the two together into a coherent narrative. For example: At one point Purdy falls right after Ali…
  • goodness Mfg. Celebrates Laziness for Carvana

    Erik Oster
    23 Jan 2015 | 12:32 pm
    goodness Mfg. created an ad for online used car buying site Carvana that will run regionally during the Super Bowl. The 30-second spot is a celebration of laziness as “the mother of invention.” At the beginning of the spot a man is using Carvana to view a car when his father asks, “So you actually bought that car online yesterday? Are you really that lazy?” This sends the younger man on a rant about all the technological advances that make life easier. “What you call lazy, I call brilliant,” he concludes while speeding away in his new car. The spot will…
 
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    Search Engine Journal

  • Who Leads The Digital PR Discussion on Twitter? [INFOGRAPHIC] by @wonderwall7

    Kelsey Jones
    25 Jan 2015 | 6:10 am
    Curious about what the top influencers in digital PR are saying? Using 10 keywords, Fractl partnered with BuzzStream to analyze nearly 5,000 tweets to uncover more about top influencers and their sentiments, trending topics, and which countries are leading the discussion on Twitter. The infographic below highlights some key findings, including: Over 50% of marketing discussions on Twitter aim to share helpful information, with 31% of tweets including links or suggestions on improvement within the industry Tweets are overwhelmingly positive, with the exception of #pressrelease, which is over…
  • Matt Cutts Speaks On Lessons Learned From Early Days Of Google: Full Highlights by @mattsouthern

    Matt Southern
    24 Jan 2015 | 2:58 pm
    You may remember a post a couple of weeks ago announcing that Matt Cutts, Google’s head of search spam, would be giving a speech at University of North Carolina at Chapel Hill about lessons learned from the early days of Google. Just recently, Cutts published the entire speech on YouTube for everyone to see. It’s a fascinating history lesson, but it’s also quite lengthy. I went through it and pulled out some of the key highlights for you. I still recommending watching the whole video whenever you have time, but for now here are the highlights. Highlights From Matt Cutts’ […]The post…
  • The Risks of Content Marketing by @peterdaisyme

    Peter Daisyme
    24 Jan 2015 | 6:48 am
    There is a mountain of content about all the benefits of content marketing, but a lack of content about any of the risks. Every company out there is telling us that we need content, but what happens when you’re not doing it right?  Is it hurting your brand?  In this article I point out some of the big risks with content marketing that are hurting many large brands today. Messaging Mis-Alignment If you are delivering core messages in a way that is not aligned it can create customer confusion, and lead customers to feeling misled. To mitigate that, it is important to align […]The post…
  • Is Your SEO Killing It or Getting Killed? by @stoneyd

    Stoney G deGeyter
    23 Jan 2015 | 5:48 am
    “Movement is life.” In the movie World War Z, those were the words Brad Pitt’s character spoke to a family who opted to barricade themselves into their apartment rather than seeking to be rescued with him. To be fair, they had a good thing going: a few weapons, some food, and even beer. For them, movement was the unknown. Staying put kept them in their comfort zone, where they felt protected. It also got them killed. In SEO and even web marketing in general, staying put can have similarly disastrous effects on your business. I recently had an interesting conversation […]The post Is…
  • New on #MarketingNerds: JP Sherman on Optimizing Internal Site Search by @johnrampton

    John Rampton
    23 Jan 2015 | 4:02 am
    JP Sherman from RedHat is the featured guest on Marketing Nerds this week. JP started off in the US Army and spent time building malaria awareness all over the world. JP has since discovered how to reach all kinds of audiences online and moved in in-house with RedHat, where he focuses on internal and onsite search. In this episode of Marketing Nerds, we cover: How internal search took off after Google stopped showing data Why keyword relevancy matters How to tie queries on sites How people search locally and seasonally, and tag that to actionable information. What queries should…
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    Superhype

  • How an Album Cover Expressed Peter Gabriel’s Dark Creation

    ddeal
    18 Jan 2015 | 7:20 am
    An intruder, an assassin, and an amnesiac: they are among the fractured souls who inhabit the ghostly landscape of Peter Gabriel’s third album, Peter Gabriel. Released in 1980, Peter Gabriel was the sound of a daring artist finding inspiration from some dark place on the fringes of society. And the album cover art complemented the music with a grotesque image of Gabriel’s melting face, suggesting the decay of Ivan Le Lorraine Albright’s painting The Picture of Dorian Gray. We remember Peter Gabriel for its penetrating lyrics and propulsive sound, brimming with inventive…
  • Content Marketing: There Is No Try

    ddeal
    5 Jan 2015 | 5:59 pm
    Pity the CMO. She is responsible for growing a business and ensuring that her company’s brand remains relevant even as constantly changing market forces and technologies make her life one steep learning curve. And it seems everyone wants to tell her how to do her job. She’s supposed to get closer to the customer. She has to forge a deeper relationship with the CIO and carve out time to learn the nuances of big data. Oh, and don’t forget: become a digital ninja or die. Well, now I have piled on with some advice of my own: lead your company’s charge into content…
  • Memorable Album Covers of 2014: The Self-Portraits

    ddeal
    20 Dec 2014 | 9:29 pm
    In 2014, musicians once again demonstrated that album cover art still matters — even as album sales continue to drop. The album cover remains a powerful way for artists to visualize their music and their personalities. According to analyst Mary Meeker, we upload and share 1.8 billion images a day. To get our attention in a world cluttered with pictures, artists need to stand out with strong, compelling visual stories that grab our attention and don’t let go. And album cover art needs to represent the artist across a variety of online and offline touch points, ranging from concert…
  • Local Search: “The Next Digital Battleground for Brands”

    ddeal
    15 Dec 2014 | 8:16 am
    If you had to choose the next battleground for digital marketing, what would you nominate? Gamification? Mobile? Content marketing? Well, how about local search? According to a new Forrester Consulting study commissioned by local search automation company SIM Partners (a client of mine), brands with local search strategies are enjoying crucial benefits such as improved leads and brand lift. SIM Partners CEO Jon Schepke says local is “the next digital battleground for brands.” But why? Two words: mobile and context. First, big brands with multiple locations have made local a…
  • Pink Floyd’s “The Endless River”: Revenge of the Dinosaurs

    ddeal
    19 Nov 2014 | 2:19 pm
    Pink Floyd’s new (and final) album, The Endless River, had every reason to fail on its release November 10. At a time when album sales are in a free fall, the Floyd released an unabashed 53-minute artifact of the era of album-oriented rock. The Endless River consists mostly of ambient instrumentals (culled from the group’s 1994 album The Division Bell) and no Spotify-friendly singles. Lead guitarist David Gilmour cautioned that The Endless River as “not for the iTunes, downloading-individual-tracks generation” (a comment that most certainly horrified the Floyd’s…
 
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    Tom Peters

  • Necessary Revolution: People & Profits Circa 2025

    Cathy Mosca
    12 Jan 2015 | 4:59 am
    Kissy Russell, a neighbor of Tom's in his new South Dartmouth digs, originated a winter program called The Art of Dialogue. Tom is the first speaker this year—just 36 hours prior to his winter escape to Golden Bay, New Zealand. The title of his presentation is "Necessary Revolution: People & Profits Circa 2025." You'll find […] The post Necessary Revolution: People & Profits Circa 2025 appeared first on Tom Peters.
  • An Effective “Brand You”

    Tom Peters
    8 Jan 2015 | 6:45 am
    This, from a brief tweetstream ... An effective "Brand You" is not a "marketing promise," it is a track record of demonstrated/sustained excellence. An effective "Brand You" is marked by understatement, not overstatement. An effective brand you is not about solos, it's about the power of your peer network. An effective brand you is 10% […] The post An Effective “Brand You” appeared first on Tom Peters.
  • Tweetstreams

    Tom Peters
    22 Dec 2014 | 10:02 am
    Here are a couple of recent tweetstreams perhaps worth your time and attention ... BRAND YOU MISUNDERSTOOD Many get the "Brand You" idea ass-backwards; they see it as selfish/solo/ego-driven. But effective brand you is skill and network driven; that is, it is by and large selfless. An effective Brand You learns constantly and delivers stellar […] The post Tweetstreams appeared first on Tom Peters.
  • Surprise, Transformation & Excellence through “Spontaneous Discovery”:A Personal Saga

    Tom Peters
    12 Dec 2014 | 9:23 am
    FYI, this is a revision of an antique—but arguably more relevant than ever (PDF version also available): "Thinking is the enemy of creativity. It's self-conscious and anything self-conscious is lousy. You simply must ... Do things."—Ray Bradbury "By indirection direction find."—Hamlet, II. I "To be playful is to allow for unlimited possibility."—James Carse "No one […] The post Surprise, Transformation & Excellence through “Spontaneous Discovery”:A Personal Saga appeared first on Tom Peters.
  • A TEN-POINT “NO OPTION” MANIFESTO: RE-IMAGINE. EXCELLENCE. INNOVATE. NOW. OR PERISH.

    Tom Peters
    9 Dec 2014 | 12:35 pm
    Herein the outline of my presentation to PAI Market Partners Conference on 05 December in Punta Cana, Dominican Republic: 1. "Software is eating the world."—Marc Andreessen. "It" has been coming for a long time. But "wait 'til next year" is done. Radical—very radical—technology-driven changes, featuring robotics-executed surgery, algorithms that dominate the world's financial markets, the […] The post A TEN-POINT “NO OPTION” MANIFESTO: RE-IMAGINE. EXCELLENCE. INNOVATE. NOW. OR PERISH. appeared first on Tom Peters.
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    Brand New

  • Linked: The Brand Deck

    Armin
    23 Jan 2015 | 6:39 am
    [If you can not see a video here view this post on Brand New] Link Simply described by Simple Scott: "A simple branding tool to help you define what really makes you, you." Currently on Kickstarter
  • Noted: New Logo and Identity for Singtel

    Armin
    23 Jan 2015 | 6:32 am
    Connect the Dots (Est. 1879) "The Singtel Group is Asia's leading communications group. We provide a diverse range of services including fixed, mobile, data, internet, TV and infocomms technology (ICT) as well as digital solutions. Our main operations are in Singapore and Australia. Headquartered in Singapore, Singtel has more than 130 years of operating experience and has played a pivotal role in the country's development as a major communications hub. Today, we continue to lead and shape the local digital consumer market and the enterprise market. Our Australian arm, Optus is a leader in…
  • Reviewed: Friday Likes 114: From Perky Bros, La Tortilleria, and Tung

    Armin
    23 Jan 2015 | 4:07 am
    From Perky Bros, La Tortilleria, and Tung Great selection of colors and typography in this edition of Friday Likes with work from Nashville, Monterrey, and Toronto. Woodland Wine Merchant by Perky Bros Located in Nashville, TN, Woodland Wine Merchant is a "tidy and eclectic" wine, spirits, and beer store. To reflect their discerning choices, local designer Jefferson Perky chose a red fox as a representation of hunting and gathering. The fox is presented in two ways: first, as the logo with the fox strutting nonchalantly in a more natural representation, and, second, as a close up of its face…
  • Linked: Wall of Wally

    Armin
    22 Jan 2015 | 6:25 am
    Link With permission from his wife and Saffron, London-based designer Jamin Galea has set up a tribute site to Wally Olins, Wall of Wally, asking illustrators to interpret the famous picture of Olins.
  • Noted: New Identity for Sonos by Bruce Mau Design

    Armin
    22 Jan 2015 | 6:23 am
    Sounds like a Party "Founded in 2002, Sonos is the leading manufacturer of wireless music systems. The Sonos Wireless HiFi System lets you stream all the music on earth wirelessly in every room of your home with control from your Android smartphone, iPhone, or iPad. In addition to playing your personal digital music collection, Sonos gives you access to millions of songs and thousands of radio stations by partnering with AUPEO, Deezer, iheartradio, JUKE, Last.fm, MOG, Napster, Pandora, Rdio, Rhapsody, SiriusXM Internet Radio, Slacker Radio, Spotify, Stitcher SmartRadio™, TuneIn, Wolfgang's…
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    Drew's Marketing Minute

  • In marketing, you eat the pie one bite at a time

    Drew McLellan
    21 Jan 2015 | 8:53 am
    It’s the middle of January and by now most people have gone back to life as they knew it prior to January 1st. They aren’t getting up at 5 am to jog or only eating grapefruit rinds and prunes or chewing on licorice instead of smoking. No doubt there’s been all kinds of studies done on why we both set and violate our new year’s resolutions each January. I think one of the reasons why resolutions are so seductive and yet so elusive is because they’re too ambitious. We don’t resolve to work out once a week or lose five pounds or reduce our cigarette consumption by 20%. We want to go…
  • JWt’s trend report for 2015

    Drew McLellan
    10 Jan 2015 | 6:12 am
    This is always my favorite (and I believe most insightful) trend report that comes out around this time every year. In JWT’s ninth annual forecast of trends for the near future, they explore how consumers are both welcoming and resisting technology’s growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
  • Are you selling what your customers want to buy?

    Drew McLellan
    30 Dec 2014 | 10:10 am
    All too often, I see businesses advertising their wares…but from their own perspective. They talk about their expertise and what they DO or MAKE, thinking that’s what people are buying. Of course, that’s not what they’re buying at all. Hence my question — are you selling what your customers want to buy? Confused? There’s a great story that illustrates this perfectly. A college professor stood in front of his classroom, holding a shovel. He told the class that their assignment was to write an ad, selling the shovel. The students got to work and their ads talked about the…
  • Zip-A-Dee-Doo-Dah’s SEO-Friendly ‘Bluebird’ and the Betterment of a Google Ranking

    Drew McLellan
    15 Dec 2014 | 9:16 am
    As you all know — I love all things Disney, so how could I pass on a guest post that used a Disney classic to talk about SEO!  Enjoy this post from Lucas Miller. American actor James Baskett was most famous for his portrayal of Uncle Remus, an extremely deep voice, singing the song “Zip-A-Dee-Doo-Dah,” and inventing the word “satisfactual.” However, what many fail to recognize is the prophetic, Nostradamus-like, subliminal message that Baskett originally fed American marketers at the time of his pioneering music video’s release in 1946 — exactly 60 years before Twitter and…
  • Are you feeling a little stressed?

    Drew McLellan
    19 Nov 2014 | 4:31 am
    Feeling a little stressed? As we head into Thanksgiving week, for many of us it signals the beginning of the last frenzied six weeks of the year. Stress is a natural part of life — but as a culture, we’ve upped the ante and are entering an era of super stress. The consequences of that super stress are showing up in every aspect of daily life and come with incredible costs as we wrestle with the consequences. Here’s the reality — it’s not going to be getting better any time soon. The causes of this heightened level of stress are here to stay and believe it or not,…
 
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    Brian Solis

  • Report: Some Brands Go All In on Mobile; Others Suffer from Mobile Mediocrity

    Brian Solis
    22 Jan 2015 | 12:17 pm
    Consumers aren’t just going digital, they’re also becoming increasingly mobile. To them, mobile isn’t the second screen, it’s the first screen. Brands however, struggle to keep up with them and as a result, mobile strategies are off target or underwhelming. This finding among many others is the result of new research conducted by my colleague Jaimy Szymanski and me. I’m proud to announce that the report, The Inevitability of a Mobile-Only Customer Experience, is available today for immediate download. Mobile CX: Digital First and Mobile First After spending several months…
  • 25 Disruptive Technology Trends for 2015 – 2016

    Brian Solis
    19 Jan 2015 | 10:08 am
    With every new year comes a landslide of predictions and trends to guide us into the new year. While the year advances, rarely do such transformative trends or changes take place in alignment with a calendar. Not even Y2K could do so Now with that said, I was asked to present my thoughts on what lies ahead in Vegas during CES at Brand Innovators “Mega Trends” event. By the first week of January, there were already some tremendous thoughts already shared by some of the best. So, I thought about and thought about some more. What I assembled was a list of the most notable trends that…
  • Brilliance is Distributed Around The World; Opportunity However is Not

    Brian Solis
    15 Jan 2015 | 9:01 am
    The rate at which we progress is defined by the time and energy we invest in ourselves. We can’t do everything alone however. As John Lennon and Paul McCartney famously wrote, “I get by with a little help from my friends.” But not everyone has access to the same resources you and I do. Sometimes those friends aren’t so readily visible or available and thus progress inches along, stalls or sometimes regresses. One of the biggest trends I’ve seen in Silicon Valley is the drive to teach coding as part of mainstream education. One of the most interesting and…
  • Crossing the Experience Divide: Creating positive, lasting experiences is a crucial mandate for any brand

    Brian Solis
    12 Jan 2015 | 8:04 am
    The Technology of Us I’ve been in the technology business for a long time and what I can tell you is this: Technology enables us to invent new products and services at rates that humans never before experienced. Whatever the next big thing is in tech doesn’t matter as much as the fact that anyone today has the power to disrupt entire industries with a single, smart idea. In fact, resilient companies, whether they’re startups or they merely acting like one, will intentionally break their business models in anticipation of what customers want and need. Look at the “sharing…
  • Untethered From Tradition: How I Got Here

    Brian Solis
    9 Jan 2015 | 10:01 am
    I didn’t set out to be an author, speaker or digital analyst/anthropologist. It just happened over the years. When I was younger, I studied economics and journalism. I actively experimented in online marketing. I was also a musician/songwriter. So, how did I get here? I spent some time with my friends over at Onboardly to answer just that. I’d like to share the transcription of our conversation with you here… The Freedom to Experiment 1. You’re a best selling author, well known blogger and keynote speaker. How did you get your start in the industry? It’s one of those…
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    Branding Strategy Insider

  • Every Brand Price Point Needs A Story

    Mark Di Somma
    23 Jan 2015 | 12:10 am
    The temptation is to see story as a luxury item: something that brands implement to lift their margin. There’s nothing wrong with that of course – it’s powerful and it works. At The Blake Project we don’t think that story is just a top-end nice-to-have. Our view is that most brands, no matter where they are priced in the marketplace, need a storyline. To understand why, first let’s think about the alternative. Without a storyline, a product is just that. It has everything it needs (hopefully) to do what it’s being bought for but that also means it’s just another detergent, car…
  • 9 Characteristics Of Brands That Work As Assets

    Mark Di Somma
    22 Jan 2015 | 12:10 am
    A lot of people talk a lot about brands as impressions: brands are how you are talked about when you are not in the room; your brand is the sum of the prompted and unprompted associations that people have of you; your brand is expressed in the ways that you are remembered. All of these definitions accurately describe the associative advantages of a powerful brand. But the critical aspect for me is that a brand today must not only look the part, it must also function as an asset – by definition that means it must be “Something valuable that an entity owns, benefits from, or has use of,…
  • When Branding Projects Require Rebranding

    Derrick Daye
    21 Jan 2015 | 12:10 am
    Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Ken, a VP of Marketing in Boston, Massachusetts who writes… “I’m trying to get internal buy-in for an extensive re-brand. The terms brand or branding are not well received here. How else can I talk about this project?” Thanks for your question Ken. As brand consultants we have seen this situation before and the reasons vary. Those less marketing oriented or less appreciative…
  • Telling The Short Brand Story

    Mark Di Somma
    20 Jan 2015 | 12:10 am
    Everyone has a story to tell. Not everyone feels they have the time to listen. Which is why brands need to become adept at the short story form. Increasingly, the messages that pass between brands and their customers will need to be articulated in 140 characters, 6 seconds, a shot, an update… But brevity is not the full answer – and those who believe they can communicate exclusively in such formats will risk selling themselves short. To master short form storytelling, marketers will need to know the long form version of their brand story better than ever. (You can’t edit what you…
  • 6 Ways To Finding Your Brand’s Next Strengths

    Mark Di Somma
    19 Jan 2015 | 12:10 am
    How do brands keep improving? If you’re already a market leader, where should you expend your energies to future-proof your business? A lot of the advice we read in the business press focuses on weaknesses and vulnerabilities and what needs to be fixed and updated.  But if highlighting what isn’t working doesn’t work for your brand culture, maybe take your cues from the strengths movement and focus on further improving where you already shine. This approach works particularly well with upbeat cultures that value performance and achievement. If motivation is already strong, talking…
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    PRNewser Feed

  • Well-Known Bloggers Will Help Target Launch Its Plus-Size Fashion Line

    Tonya Garcia
    23 Jan 2015 | 3:39 pm
    Fashion bloggers, @nicolettemason, @gabifresh & @GarnerStyle strike a pose at the #AVAandVIV launch event. pic.twitter.com/BjfmDjqRas — Target Style (@TargetStyle) January 22, 2015 Target has a new plus-size line coming, Ava & Viv, that will launch in the middle of next month, much to the delight of consumers we would imagine. In different stories, we’ve seen the complaints of plus-size customers about the lack of fashionable options on retailer racks. And Target says the items in this line, updated monthly, will be priced between $10 and $80. To launch the line, Target…
  • The New Gerber Baby Is Cuter Than Everybody Else’s Baby Ever

    Tonya Garcia
    23 Jan 2015 | 3:05 pm
    Try to take your eyes off of her for a moment if you will. The text is over here. This adorable little baby is Grace. She’s a seven-month-old model. And she’s your brand new Gerber baby. There were 180,000 other babies up for the job. But it was this photo that took the top prize. And that prize includes $50,000, a year’s worth of baby food and the chance to appear in an ad this year. Gerber’s brand is so closely tied to the cute baby on the jar, it might make this little darling one of the most important spokespeople in all of marketing. People love to look at cute…
  • Ann Friedman of New York Translates a Terrible Pitch

    Patrick Coffee
    23 Jan 2015 | 2:42 pm
    Back in July, columnist Ann Friedman of New York magazine wrote a piece defending the archetypal “PR girl” titled “Why Do We Treat PR Like a Pink Ghetto?” She bemoaned the state of media relations as a boys vs. girls game and wrote that the work done by even entry-level press specialists is “important and valuable…not to mention quite challenging.” What we’re saying is that she’s more sympathetic to the daily struggles of the PR pro than many. At the same time, like any journalist, Friedman gets lots of lame pitches. On her tumblr this…
  • Writing Better Press Releases with Chris Penn of SHIFT Communications

    Patrick Coffee
    23 Jan 2015 | 12:48 pm
    This morning, our friends at SHIFT Communications released “Bad Press Release Bingo,” a collection of the 50 most (over)used words in your average press release as calculated by algorithm. We’re big fans of such no-no collections, even though this one MAY have been shared by another site… FWIW, some of these words are tough to avoid — but as Chris Penn, VP of marketing at SHIFT and frequent speaker/blogger puts it, the firm designed this list and its associated game in order to encourage PR professionals to actively think about the words they’re using…
  • Gary Vaynerchuk on How to ‘Win’ Social Media

    Patrick Coffee
    23 Jan 2015 | 12:25 pm
    Here’s an interesting quick take from VaynerMedia founder Gary Vaynerchuk, in conversation with PR veteran B. Bonin Bough of Mondelez, about social media engagement for Brand University. His point: social engagement is less about “scale” than about using the proper platforms to reach the right audience: Gary has 1.12M followers on Twitter, so it’s fair to call him an “influencer.” His main point is interesting: it’s more effective to message his 34,000 followers on Snapchat with a direct call to action than to send a tweet with the potential to be…
 
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    Duct Tape Marketing

  • Weekend Favs January Twenty Four

    John Jantsch
    24 Jan 2015 | 6:17 am
    Weekend Favs January Twenty Four written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. photo credit: earthpages via photopin cc Good stuff I found this week: ToutApp – Sales tool with email tracking, templates, and analytics…
  • 6 Key Tactics Agencies Use to Help Local Businesses Rank Higher in Google

    Guest Post
    23 Jan 2015 | 5:27 am
    6 Key Tactics Agencies Use to Help Local Businesses Rank Higher in Google written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Dan Olson – Enjoy! photos credit: Business strategy with seo concept © Ximagination | Dreamstime.com Small businesses today, more than ever, rely on agencies to help with organic search and local results to drive business in their local markets. The challenge for most is ranking in the top spots to be noticed and attract the right customers. As…
  • The Power of Gratitude in Marketing

    Guest Post
    23 Jan 2015 | 5:19 am
    The Power of Gratitude in Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Nicole Kohler – Enjoy! photo credit: pixabay As a business owner, you probably say the phrase “thank you” multiple times a day without thinking about it. You thank your employees for their hard work, your customers or clients for working with you, or potential leads for getting in touch with you. Saying “thank you” is probably automatic for you at this point. But what if…
  • 5 Tools that Changed the Way I Do Business

    John Jantsch
    21 Jan 2015 | 4:40 am
    5 Tools that Changed the Way I Do Business written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I write about lots of tools, but mostly tools that help you do a better job with marketing or social media or SEO. Today I want to spend some time sharing tools I use to run my business. Like so many folks these days, I’ve assembled a team that includes in office staff, remote staff and third party collaborators for projects and specific business services. I’ve spent  many years juggling communication and managing projects in what could only be…
  • Weekend Favs January Seventeen

    John Jantsch
    17 Jan 2015 | 6:39 am
    Weekend Favs January Seventeen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. photo credit: Mr. Muskrat via photopin cc Good stuff I found this week: Achievo – Goal setting and sharing app to help you stay on track…
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    Dose of Digital

  • Friday Follow Ups

    Bill Evans
    23 Jan 2015 | 7:28 am
    How the camera doomed Google Glass – Looking like a tool didn’t help either. Microsoft’s Holo Lens debuts – Could Redmond be getting it’s swagger back? Temporary tattoo that tests blood sugar – An honest to goodness product to help diabetics. Unlike some other products… New Leatherman tool bracelet – WANT! A typeface designed by algorithms – Surprise! It’s Comic Sans. (Kidding!)
  • YTT Podcast Ep 02: Automated Sincerity

    Bill Evans
    21 Jan 2015 | 8:23 pm
    Special guest Jonathan Richman joins the show to discuss the state of market research in pharma, the lack of quality tools for the job, why pharma websites are terrible, the agency/client fight over social media and communications, where content production is heading, and to plug his new company. Unbeknownst to me, the gain on my mic was a tad low, so my audio is a bit murky. It’s episode 2, call it part of the learning curve. Get the show notes and download links here.
  • The pharma implications of the FDA’s policy on low risk devices

    Bill Evans
    19 Jan 2015 | 9:38 am
    On January 19th, the FDA released draft guidance about wearables dated January 20th, proving not only do they have access to a time machine, but they are totally willing to rub our noses in it. The document, which you can download here, relates to the FDA’s policy on what it deems as “low risk devices,” i.e., wearables. Low risk devices, by the FDA’s definition, are those that, “involve claims about sustaining or offering general improvement to conditions and functions associated with a general state of health that do not make any reference to diseases or…
  • Can technology help you lose weight?

    Bill Evans
    19 Jan 2015 | 6:24 am
    I’m fat. This is not a new revelation, nor one that I’m just coming to realize, but it needs to be written none the less. I’ve had an up and down battle with my weight for about 15 years now and given that I’m about to turn 42, it’s high time to do something about it. It wasn’t always this way for me as I’ve always been active and athletic. I made the varsity swim team in 7th grade and at the time (which may still be the case), I was the only student to graduate having lettered 6 times in the same sport. I made my division 2 lacrosse team as a walk on in college. When I…
  • Friday Follow Ups

    Bill Evans
    16 Jan 2015 | 6:12 am
    The Robotification of Society is Coming – Just wait until they figure out how democracy works 23andMe strikes deals with big pharma – I’m shocked, SHOCKED, that a company would blatantly sell your data like this </sarcasm> Technology Has Made Life Different, but Not Necessarily More Stressful – I find the real stress comes from the higher magnitude of people asking how to use their devices. It’s called Google people. Augmedix raises $16M for Google Glass clinical documentation – Oops! Fairview Health invests in Zipnosis for asynchronous telemedicine…
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    Go Media · Creativity at Work

  • Go Media’s 1st Annual Best of Cleveland Design Awards

    Heather Sakai
    22 Jan 2015 | 6:45 am
    Best of Cleveland Web and Graphic Awards Here at Go Media, we totally geek out about design. It’s all that we do and all that we dream about. We love not only getting our hands dirty every single day, but also recognizing great design when we see it. And living in Cleveland, we are proud to be surrounded by many companies equally obsessed with impeccable design. We’re proud to be surrounded by companies and clients who go out of their way to dedicate time, money and attention to ensuring their brands, logos, websites and design experiences are top-notch. Our challenge was paring…
  • Beyond Collaboration: A Talk by Jolby and Friends

    Weapons of Mass Creation Fest
    21 Jan 2015 | 6:15 am
    Today’s talk, held at our annual design, art and music conference, Weapons of Mass Creation Fest 2014, comes to us from Jolby and Friends. Jolby and Friends is a collaborative studio based in Portland, Oregon dedicated to telling stories through design and illustration. Here’s what Josh Kenyon and Colby Nichols, otherwise known as Jolby and Friends, had to say about the talk you’ll find below: Achieving Better Collaboration “Most creators only scratch the surface about what it means to work with someone else. After 8 years of working together and pushing the idea of…
  • 5 Keys to Branding Your Apparel Line Like a Boss (+ 1 Top Secret to a Successful Launch)

    Heather Sakai
    20 Jan 2015 | 6:00 am
    How to Brand Your Apparel Line: Keys to Success “It’s a common misconception that a brand is a company’s logo,” Go Media Partner Jeff Finley notes in his book, Thread’s Not Dead. “That’s just part of it. Some experts say that a company’s brand is the “gut feeling” in their audience. The brand is actually a combination of all experiences that a person has with a company. When you think of every interaction as “branding” you can begin to shape the way people feel about your company in a natural way.” So just how did our favorite clothing brands…
  • Want to Get Comfortable Charging What You’re Worth? Start Shifting Your Mindset About Your Pricing Structures. Here’s How:

    Christine Kane
    16 Jan 2015 | 6:15 am
    Pricing Structures for Graphic Designers and Entrepreneurs Today we’re expanding upon our “How to Launch and Run a Thriving Design Business” series by diving deeper into the imperative concept of charging what you’re worth. Guest blogger Christine Kane, President and founder of Uplevel You™, a million-dollar company committed to the growth and empowerment of entrepreneurs and creatives around the globe is here to share her insights with us. This includes how our mindset is an essential component in our ability to get comfortable with really charging what…
  • How I Founded One of the Cleveland’s Most Respected Rock Venues: Cindy Barber of Beachland Ballroom shares her story

    Weapons of Mass Creation Fest
    14 Jan 2015 | 6:45 am
    Video and Podcast: Cindy Barber of the Beachland Ballroom Next in our line of engaging speeches from Weapons of Mass Creation Fest 5 comes to us from Cindy Barber, one of Cleveland’s Most Interesting People (2011, Cleveland Magazine) and founder of Beachland Ballroom. Beachland Ballroom, located in the Waterloo neighborhood here in Cleveland, Ohio, is arguably one of Cleveland’s most respected rock venues. Over 14 years, the Beachland has helped break numerous acts, including the White Stripes and the Black Keys. Let’s listen in as Cindy tells us her story. Watch the Video…
 
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    Digital Influence Mapping Project

  • Four CES 2015 Trends with Marketing Relevance

    John Bell
    29 Dec 2014 | 7:44 am
    First things first. I have to actually get to CES 2015. Last year, record snowfall grounded me. Since it’s almost 50 degrees about a week in advance, I am pretty sure I’ll make it this year. If you are there, ping me via Twitter -  @jbell99 – and say hello. As a marketer, I am eager to get a glimpse of behavior-changing trends. While I am curious to see with my own eyes some of the most obvious trends – phablets, 4K TVs (what happened to 3D and curved?), and the increasingly connected car, there are a few things I will be on the lookout for beyond these big trends.   Four…
  • Six Sources for Content Marketing Inspiration

    John Bell
    8 Dec 2014 | 4:54 am
    I am always learning. While I have accrued expertise in many areas, my knowledge is never static, never authoritative, always subject to improvement. I learn from doing. I learn from interaction and I learn from reading just a ton of stuff (including information design sites that feature Game of Thrones Decoded). Professionally, I am focused in defining a new type of marketing which I will choose to call ‘social content marketing.’ Call it whatever you want, for me it’s all about creating more valuable content or content experiences. I read some pretty obvious sources routinely and some…
  • Content Marketing Designed to Help Behavior Change

    John Bell
    24 Nov 2014 | 4:20 am
    Brands who want to get the most out of a content marketing program ought to embrace a user-centered approach to developing and delivering that content. The content and the channels that deliver that content should be designed around prospect and customer intent. What do people want to get done, what decisions do they have to make towards an end, what questions do they have. Design around that not around what you want them to know about you. Good user-based design will always communicate the latter by “showing” not “telling.” The ultimate utility and the hardest to deliver against is…
  • Idea Bar #15: Crowdsource Fleur Pellerin’s Reading List

    John Bell
    2 Nov 2014 | 7:38 am
    I love reading fiction. Trouble is, I just don’t have that much time to read. I squeak in a bit each day but I am too embarrassed to admit how many pages (paragraphs?) I manage before I fall asleep. I am reading Roberto Bolano’s 2666. It is 893 pages long. Ask me in 2016 if I am still reading it. That’s why I am none too shocked to hear the French culture minister, Fleur Pellerin, admit she hasn’t read a novel in two years. According to the NYTimes, "As France was celebrating its latest Nobel laureate, Patrick Modiano, the nation’s minister of culture, Fleur Pellerin, shocked…
  • Hacking the Brief: A New Service for Brands and Agencies

    John Bell
    19 Oct 2014 | 7:29 am
    Hack the Solution Watching the TechCrunch Disrupt Hackathon in London this past weekend, I was reminded about all of the live collaborative creative sessions that I have been a part of over the last several years. (BTW Infected Flight - a way to visualize and track disease spreading won.) From Facebook Publishing Garages to creative “hacks” at Ogilvy to more technical hackathons like the TechCrunch event. There are two types of compressed collaboration in these examples. One challenges a team against other teams to develop a promising solution. TechCrunch Disrupt London had 80+ teams…
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    The Hidden Persuader

  • "Made by Sweden"

    hidden persuader
    19 Jan 2015 | 9:16 am
  • #PackAttack

    hidden persuader
    14 Jan 2015 | 7:54 am
  • "Food for thought"

    hidden persuader
    12 Jan 2015 | 7:32 am
    "Memories, and understandings, are story shaped. To remember or make sense of a thing is to have a story about it." -- Jag Bhalla
  • "Shopper marketing"

    hidden persuader
    12 Jan 2015 | 7:03 am
    source
  • "Food for thought"

    hidden persuader
    9 Jan 2015 | 4:36 am
    "It is reckoned that four-fifths of smartphone owners check their devices within 15 minutes of waking up, and that the typical user does so 150 times a day.” - The Economist, (Jan 3rd 2015)
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    Brains on Fire

  • Friday Fotos | BOFLA Edition

    Amy Taylor
    23 Jan 2015 | 8:02 am
      It has been a big week for Brains on Fire. In case you missed the memo (and the tweets…and the Facebook post…and newsletter…), yesterday we announced the opening of our west coast office, Brains on Fire LA. We were thrilled to have our entire BOFamily together in Greenville this week for the announcement. Here are a few of the highlights… The post Friday Fotos | BOFLA Edition appeared first on Brains on Fire.
  • Announcing Brains on Fire LA!

    Robbin Phillips
    22 Jan 2015 | 7:11 am
    Today is a really big day for Brains on Fire. We’re super excited to announce a new location, new growth opportunities for our team, and most of all, even better services for our clients. Brains on Fire now has a new location in LA! Right in the heart of Atwater Village. Yep. We’re officially bi-coastal. Helping brands become a powerful story people want to be part of requires a deeper understanding of what inspires them to care and motivates them to take action. In order to help the brands and organizations we work with grow in new and exciting ways, we always start with people. That…
  • 5 PSAs That Got “The Art of War” Right

    Amy Taylor
    15 Jan 2015 | 6:53 am
    Sun Tzu’s “The Art of War” is chock-full of brilliant insights. (So much so, I feel like it should be a required read for every marketer, entrepreneur and business person.) And while we, thankfully, don’t have to stand on the frontline of an actual war each day, we are immersed in a form of war. We fight for attention. We fight to be remembered. We fight to break through the noise. We fight to not only make people give a damn, but to give enough of a damn they take action and do something. A tidbit of wisdom from The Art of War… “Engage people with what…
  • Practicing what we preach.

    Robbin Phillips
    15 Jan 2015 | 6:40 am
    We study word of mouth marketing and why people talk at Brains on Fire. Check out our books if you want to know more about that. So every once and while, just for fun, I like to see what folks on our team are recommending lately and why. Here’s what gets us talking these days: Moe has a way with making spaces look amazing. This is a photo from her home that I stole from her inspiring instagram feed. (@jukeboxdiver) Moe: Benjamin Moore paint. Because paint can change everything, and Benjamin Moore is just better in quality than Behr or normal hardware store paints. The colors are truer, the…
  • Heroes In Recovery: Lessons learned building a powerful, sustainable community

    Robbin Phillips
    13 Jan 2015 | 6:21 am
    Almost three years ago, Brains on Fire teamed up with the courageous folks at Foundation Recovery Network. Together, we ignited Heroes in Recovery, an amazing community of people from around the country working together to break the stigma associated with addiction. To date, more than 800 people have shared their stories about recovery. I recently sat down with Lee Pepper, CMO of FRN, to talk about the community and the lessons we are continuing to learn. Two things have surprised me as the Heroes in Recovery community has matured. One of our lead advocates, Dean Dauphinais has been writing…
 
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    Content Marketing Institute

  • 7 Content Marketing Tools to Improve Your Productivity

    Ian Cleary
    25 Jan 2015 | 3:00 am
    Content marketing can be time-consuming. With a good plan you can become more effective, and using the right tools should be an important part of that. These seven tools will help make a big difference in your content marketing productivity.     1. SEMrush – Identify how your competitor is ranking on Google SEMrush is a great tool to help you assess the traffic a competitor gets on Google and the keywords for which they are ranking. Enter your competitor’s web address and SEMrush shows a list of the keywords for which it ranks on Google. With a free registered account, SEMrush…
  • This Week in Content Marketing: Why is Marketing Still Subservient to Sales?

    Joe Pulizzi
    24 Jan 2015 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this episode, Robert and I discuss why an innovative hybrid ad that integrates existing content from The New York Times with Google Maps isn’t really native advertising. Next, we explore the evolving roles of marketing and sales and debate what it’s going to take to bring them closer together. We also ponder what’s behind the decision to end consumer sales of Google Glass, and talk about Facebook’s launch of Work, a collaboration tool for enterprises (which we’ve…
  • How to Manage Your Freelance Content Providers

    Neil Patel
    23 Jan 2015 | 3:00 am
    One of the most-outsourced tasks in the digital marketing world is content creation. If you ever posted a job on Craigslist, you know exactly about which I speak. Within two minutes of clicking the “post” button, you have 300 applicants all claiming to be the best writer in the business. But once you’ve identified the best writers who can contribute to your organization’s success, the biggest challenge is managing them. They’re not employees, which creates a unique angle to management. They’re usually remote, leaving you without the insight of face-to-face interaction. All…
  • Co-Founder Tells How Kapost Bloomed

    Pamela Muldoon
    22 Jan 2015 | 9:00 am
    As content marketing continues to explode as an industry, so does the need for technology platforms to support, leverage, and enhance the content creation process. One of those technology platforms is Kapost. In this episode of The Pivot, Todd Wheatland talks with Co-Founder and CEO Toby Murdock about leading his talented team and pushing personal limits along the way. What may surprise you Toby was a flower grower in Ecuador for two years after college. While in Ecuador, Toby met his wife, who is from Vermont but was there on a volunteer program. When he returned to the United States he…
  • 3 Things Your Arsenal Needs to Manage a Team of Content Creators

    Lisa Kasanicky
    22 Jan 2015 | 3:00 am
    If you ask writer Matthew Stibbe how to effectively manage your writing team, he would likely suggest an infinite pizza budget and plenty of space for them to wander and mutter to themselves. You really need more than a cabinet full of teas and comfortable chairs to support a content marketing team composed of internal and external contributors. The typical content marketing team is anchored by strategists, who act as the masterminds of the operation, and a managing editor, who is the keeper of the editorial calendar and the superconductor of your publishing machine. At the heart of your team…
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    Adrants

  • Once Again, Carl's Jr, Unleashes Massive Bouncing Breasts to Sell Hamburgers

    22 Jan 2015 | 9:28 am
    Well, there's really isn't anything we can say that we haven't said a hundred times before about Carl's Jr. and, well, every other brand that has employed the heaving, pulchritudinous mass otherwise known as the female breast. And what, really, is there to say? Sex sells? Big bouncing breasts attract attention? Over-the-top sexual innuendo and the Super Bowl go hand in hand like a pair of juicy melons at a farmer's market? No. It's all been said before. So just watch. And enjoy. Or feel free to bitch about the objectification of women to sell shit. Oh wait. That's been done a million times…
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    Firepole Marketing Blog

  • Are These Bullshit Excuses Stopping You From Sharing Your Knowledge With the World?

    Lisa Baker
    19 Jan 2015 | 5:15 am
    Admit it: you want to be famous. Maybe not real-world famous. You don’t daydream about paparazzi chasing you on your way to red-carpet Hollywood premiers. You don’t want to see your face on the cover of a magazine at the grocery checkout. But, you do want to be known in your industry. You want people to recognize your name online. You want to be mentioned in top blogs as an example of someone who’s doing online business right. Isn’t that the whole point of building an audience-based business? It’s so customers will know who you are. So people will trust you and come back to you for…
  • Building Quality Online Courses, For Yourself, For Your Audience and For the World

    Megan
    12 Jan 2015 | 5:15 am
    I sucked at college. Really, totally sucked at it. In fact, I managed to fail calculus three times and lose a full-ride scholarship in my first year alone! Did I give up then? Heck no. I kept at college for 5 years, trying different things, different programs, different everything. Eventually I finished with a completely useless (but very expensive) one year communications program. I hated the pre-made schedules. I hated writing essays. I hated big classes and TAs. I hated having to take prerequisite courses that meant NOTHING to what I want to achieve. I hated the expense. I loathed group…
  • CEI 103: Going Away on Business Retreats with Danny Iny

    Felicity Fields
    3 Jan 2015 | 5:15 am
    Sometimes, you just need to get away. In a professional setting like running your own business, this often means going on a retreat. A business retreat is a great time for your team to connect with each other, think about big picture strategy and refresh and recharge themselves for the work ahead. Firepole Marketing has gone on retreat twice before, and we’re gearing up for our third and largest yet! This weekend, we’re leaving our offices and heading out into the Canadian wilderness to think of great things for the company. And, hopefully, for you. But before we head out, Megan and Danny…
  • The ONLY Resolution You Need to Make in 2015

    Danny
    2 Jan 2015 | 5:15 am
    Welcome to 2015! On behalf of the entire Firepole Marketing team, I want to wish you and your loved ones a healthy, joyful and prosperous New Year. And with another “dropping off the ball” comes yet another shiny list of resolutions. Now let’s get something straight about the whole New Year’s Resolution thing. Some people love’em, others hate’em. In fact, if we’re being honest about it, it’s been quite trendy in recent years to flat out decry resolutions as nothing but drunken utterances and mindless drivel. “Screw resolutions –…
  • 17 Ways To Explosively Grow Your Audience Based Business Part 3: Increase Your Profit Per Sale

    Guest Author
    23 Dec 2014 | 5:15 am
    Editor’s Note: this is the third post in a series on how to explosively grow your audience-based business. Hassan had so much to say on the subject that we asked him to write 3 in-depth posts all about how to grow your business! Do you ever feel like your audience based business isn’t living up to its potential? Your fingers ache from creating killer content, you’re burnt out from all the networking you’re doing, and your brain is numb from thinking of new ways you can help your audience. But you still feel as if your business could be better. You feel as if your audience could be…
 
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    Churbuck.com

  • Why the recent podcast revival?

    David Churbuck
    15 Jan 2015 | 5:55 am
    Over the holidays my daughter spent hours sitting in an armchair, headphones clamped to her ears, staring at the window at the bird feeders, listening intently to her iPhone. She was addicted to “Serial” — the 12-episode tale of a 1999 murder of a high school student in Baltimore and the detailed investigation by public radio reporter Sarah Koenig. Each episode is about an hour long and so last night, during my evening commute I listed to all of the first installment and most of the second. It’s pretty compelling stuff and apparently has become the most downloaded…
  • Frozen Harbor

    David Churbuck
    11 Jan 2015 | 12:30 pm
    I’ve had to do this and it is not fun. The way it works is this: you leave the boat in the water through January expecting to do some clamming, then one night the temperatures dip into the teens and you realize your beloved watercraft is about to get locked into the ice. So what to do but don those waders and find some friends and do a little ice breaking?
  • The best tree in Cotuit

    David Churbuck
    11 Jan 2015 | 12:26 pm
    There are many good trees in Cotuit, but only this tree makes me happy to see standing year after year. This is at the Bell Farm property managed by the Barnstable Land Trust. My daughter calls it the “Crazy Tree.” My son calls it “The Tim Burton Tree.”
  • At random…

    David Churbuck
    11 Jan 2015 | 8:37 am
    I know. I suck. I’ve been ignoring this poor blog and that’s not right. So, in no particular order, here’s a dump: Boston Olympic Bid: As an Olympic junkie I’m all in favor. We have the infrastructure with all the collegiate venues available. We’re a big sports town. And I want to see Olympic Rowing on the basin of the Charles. These things aren’t that disruptive to the population. Trust me. Yes there will be a lot of athletes and their families in town. Lots of big brand hospitality programs, but it didn’t kill Beijing, it won’t kill us. Daily…
  • Om

    David Churbuck
    8 Dec 2014 | 4:14 am
    A poignant post by Om Malik  that I guess was sparked by my maudlin post on the good old days. Funny how  he celebrates his eight years off the cigs when I posted a snapshot of the entrance to the old Forbes.com newsroom where we’d loiter on the sidewalk smoking his Dunhills talking trash talk about our corporate overlords.
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    Ryan Stephens Marketing

  • Why Are We All So Damn Busy?

    Ryan Stephens
    15 Jan 2015 | 10:53 am
    “In our obsession with optimizing our creative routines and maximizing our productivity, we’ve forgotten how to be truly present in the gladdening mystery of life.” – Maria Popova The truth is too many people wear busy like a badge of honor. In fact, think about it, when was the last time someone you know, over the age of 18, complained about having too little to do? I’ll wait right here. “Busy has a dangerous allure. If your normal is busy, it’s tough to sit quietly with your thoughts or to really feel what you’re feeling,” writes Dina Kaplan in…
  • It Was a Quiet Year for Me

    Ryan Stephens
    31 Dec 2014 | 7:09 am
    At least that’s probably what it seems like to you. In truth, it was a pretty stressful year and I (mostly) kept my head down grinding… and learning. In fact, here’s 125+ of my favorite reads (and takeaways) from 2014. I started 2014 focused intently on my five pillars for a healthy and happy life. And, if you’re interested, I tracked everything relentlessly. In March, I led a holistic marketing and PR strategy and execution for a Kickstarter campaign that raised just shy of $122,000, which was 243% of the funding goal and, at the time, represented the top 1% of all…
  • 14 of My Favorite Reads from November 2014

    Ryan Stephens
    30 Nov 2014 | 9:55 am
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts (of the 100’s I read) during the month of November 2014. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how…
  • How and Why I Track My Life

    Ryan Stephens
    25 Nov 2014 | 8:30 am
    Unlike many people who I respect, I don’t believe in tracking for tracking’s sake It’s not one of life’s intrinsic pleasures. Personally, I only have one reason to track: to increase the quality of my life. How? By identifying things that are either correlated or causally-related to increased quality of life and optimizing for those things. – Buster Benson Because I anticipated that 2014 would be a year of intense learning for me, I kicked off the year by identifying Five Pillars for a Healthy and Happy 2014. These pillars would serve has my North Star and keep me pointed in…
  • Hooked: How to Build Habit-Forming Products

    Ryan Stephens
    16 Nov 2014 | 2:24 pm
    Seventy-nine percent of smartphone owners check their phone within 15 minutes of waking up every morning. One-third of Americans say they would rather give up sex than lose their cell phones. Candy Crush, Facebook, Instagram, SnapChat, Pinterest and Spotify. How many people download and use these apps on their phone so much so that using these products and services is not even a conscious choice anymore — it’s an instinct? How did we get so completely hooked? Admittedly, it was my stint at a sports technology start-up that initially piqued my curiosity of Nir Eyal’s book,…
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    brandflakesforbreakfast

  • nikon snaps family

    Cory
    22 Jan 2015 | 5:18 am
    Social media is a really amazing thing. You never know if a thing you casually post is going to become the next big thing, or if the thing you worked really hard to do never takes off. Nikon's new campaign for I Am Generation Image pulls on the heartstrings, stirs up controversy and features product in an elegant and simple way. Kordale and Kaleb certainly do all of those things.
  • pizza signs gone wild

    Cory
    22 Jan 2015 | 5:11 am
    Zoli's... you are the best. You saw an opportunity and took hold of it with the viciousness of a lion on the Serengeti. Yes, McDonald's had the idea and executed it the way a mega brand could, with minimal controversy or tongue-in-cheek humor. But you, Zoli's... you win. Check out more.
  • newcastle bands with toilet paper

    Cory
    22 Jan 2015 | 5:05 am
    You've been following Newcastle Brown Ale's attempt to use Aubry Plaza to get some other brands to join up for a 'Big Game' ad. Seems that some interest has been stirred up and they have maybe signed on some generic CPG friends to make a commercial. Clearly, Aubry is so excited she can't contain it. I see what you are doing Newcastle, and I like it.
  • Stock Photo Bomber

    Kristien Del Ferraro
    21 Jan 2015 | 5:10 am
    Stock photos are pretty ridiculous on their own, but these photobombed stock photos created by adman, Matt Vescovo, take the ridiculousness to a whole new level. Maybe we should ask him what his usage fees are? via
  • A seriously good spoof

    Kristien Del Ferraro
    21 Jan 2015 | 5:09 am
    If you were to just look at this video for the production, the attractive actors, the set, scenery, and the serious tone, you'd think this were a real ad for Mercedes Benz Berlin Fashion Week. Well, it is . . . but it's a spoof too. Say wha? It's the perfect combo of awesome, weird, funny, but brilliant. Just watch and you'll see.
 
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    Being Peter Kim

  • What I saw at CES

    Peter Kim
    11 Jan 2015 | 6:11 am
    Ten observations from CES 2015 The post What I saw at CES appeared first on Being: Peter Kim.
  • Everyday digital in Korea

    Peter Kim
    2 Dec 2014 | 6:29 am
    South Korea is one of the world’s most wired countries (if not THE most). While living here, It’s easy to overlook the extent to which technology is just a part of going about your business every day. For example: Easy in and out of parking garages Most parking garages have license plate scanners, at apartments, department stores, and … Continue reading Everyday digital in Korea → The post Everyday digital in Korea appeared first on Being: Peter Kim.
  • I am not Uber.

    Peter Kim
    29 Oct 2014 | 7:59 am
    The internet can be difficult to figure out sometimes. The post I am not Uber. appeared first on Being: Peter Kim.
  • The “Big Six” digital marketing trends

    Peter Kim
    29 Sep 2014 | 6:00 am
    That there are six key digital marketing trends that all brands must master in today's operating environment. The post The “Big Six” digital marketing trends appeared first on Being: Peter Kim.
  • The answer is no.

    Peter Kim
    11 Sep 2014 | 6:39 pm
    Last year, I wrote a post asking "Can brands be human?" A year later, I'm certain the answer is "no." The post The answer is no. appeared first on Being: Peter Kim.
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    TrishaLyn.com

  • Saying Goodbye to Winston the Wonder Pug

    Trisha Lyn Fawver
    8 Jan 2015 | 7:14 pm
    I need this weekend to last forever.  I don’t want Monday night to come, but it has to.  I’ll have time for a proper send off into the unknown for Winston the Wonder Pug.  I can’t ask him to keep kicking around for me anymore. I know we’re doing the right thing for him, I know he’s not improving, and it’s not for lack of trying. I know it’s “the final act of love”.  But it doesn’t feel that way. It feels selfish and wrong.  It feels like I’m giving up on him.  It feels like I’m being mean and cheating him out of…
  • The real reason my Cricut Explore is still in the box

    Trisha Lyn Fawver
    29 Dec 2014 | 10:00 am
    I’ve had a Cricut Expression for several years and love it.  Made many holiday party decorations, assorted crafts, and even hundreds of Christmas cards one year with it (I don’t recommend that project unless there’s 10 people on your card list!).  So when the new Cricut Explore came out in March with the ability to cut SVG files and other files that I could design MYSELF, I jumped on it, $300 price tag be damned! Nine months later… it’s been sitting in the shipping box, next to my desk, unopened.  When my super craft friend Jen Goode bugs me about why its…
  • Cyber Monday Deals 2014!

    Trisha Lyn Fawver
    1 Dec 2014 | 1:00 am
    Cyber Monday is here!  What, you thought all the good deals were gone on Friday by 7 am after the hoards got to them in Walmart parking lots around the nation?  These are just some of the Cyber Monday deals 2014 from merchants I use and love! I’ve sorted them out by basic category for you.  Any that have *** before the deal and no end date listedare only valid through the end of Cyber Monday (12/01/14)!  So get in on those deals first! Accessories, Apparel, Jewelry, & Shoes BowlingShirt.com: *** 50% off an already low priced shirt, the Hilton Deuce Fanatics.com: 25% off…
  • Black Friday Deals 2014!

    Trisha Lyn Fawver
    28 Nov 2014 | 6:00 am
    Black Friday is here!  As an affiliate marketing manager and affiliate myself, I see a lot of great deals that I want to share with you this holiday season!  These are just some of the Black Friday deals 2014 from merchants I use and love! I’ve sorted them out by basic category for you.  Any that have *** before the deal and no end date listedare only valid through the end of Black Friday (11/28/14)!  So get in on those deals first!  Any deals that don’t really fit in one category necessarily are under House & Home, FYI. (Edited to Add: I’m removing deal links as…
  • Julep $1 Black Friday Polish Sale is BACK!

    Trisha Lyn Fawver
    27 Nov 2014 | 3:00 pm
    I don’t normally post sales, but, ’tis the season for savings and this was too good to pass up!  Julep is back at it this year with their famous $1 Black Friday Polish Sale!  The sale that launched a thousand ships and… oh, wait, maybe I’m in a turkey coma and confused… REGARDLESS!  This is the sale last year that tipped me over the edge to finally try out Julep after hearing a lot of good things, and launched my obsession with their polishes.  I’m excited to see which polishes will be on the $1 sale and hope to pick up some great stocking stuffers.
 
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    AdWeek: AdFreak

  • ZzzQuil Isn't Feeling the Love From Its Tweet About Landing a Husband

    24 Jan 2015 | 11:32 am
    Sleep-aid ZzzQuil left some followers wondering what year it was when they saw the brand's recent engagement-themed tweet. "SLEEP LIKE he finally proposed," the tweet noted. "And you have been dating for a decade. #SleepLike #engaged #shesaidyes" The message felt a bit too 1950s for women who'd like to move past the stereotype that peace of mind is all about finding a husband. Despite being posted late Thursday and sparking quite a lot of backlash, the tweet remained live this morning, and the brand hasn't responded to any of those upset by it.  Here are…
  • Ad Student Hijacks Agency Hashtags on Instagram, Hoping for Job Interviews

    23 Jan 2015 | 8:48 am
    File this one under creative ways to get agencies' attention. In hopes of landing an internship at an ad agency, Dutch student Max Kurstjens, who's studying in Sweden, took matters into his own hands. Kurstjens tells AdFreak via email that he struggled to get in touch with the agencies, so he targeted their Instagram hashtags instead. "Why? To get their attention and to mock the hashtag phenomenon, especially in the advertising world," he says. Kurstjens created different Instagram accounts to flood the feeds of certain agencies, including TBWA, Droga5 and Wieden + Kennedy.
  • Here's the Simple, Powerful Starbucks Ad You Probably Missed on MLK Day

    23 Jan 2015 | 8:48 am
    Amid all the dubious tweets and outright fails from advertisers on Martin Luther King Jr. Day this past Monday, here's a little gem from Starbucks that flew under the radar. "It's time to look at things differently. Again," says the copy on the newspaper version of the ad, which ran in The New York Times. The brand also posted versions of the ad to Twitter and Facebook. A rep at one of Starbucks' agencies said it was done in-house by the marketer. "But we all are big fans of it," the agency rep said. Simple, classy and powerful.
  • Skype Is Great for Lots of Stuff, Like Helping Russian Pet Detectives Find Dogs Named Donut

    23 Jan 2015 | 8:44 am
    There's a real-live Ace Ventura in Moscow, and Skype wants you to know he uses its technology to help find lost cats and dogs. Meet Valeriy Subrigov, a former police officer and now a pet detective of 25 years who stars in Pereira & O'Dell's new documentary-style ad for the video chat and messaging service. A terrier excellently named Donut has gone missing. Subrigov communicates with the owner, a woman named Masha, via Skype, while he searches for Donut. Naturally, Subrigov succeeds, and the brand gets to play a key role in the rescue. But an odder bit in Subrigov's…
  • Apple's New China Store Has One Hell of a Beautiful Facade and a Great Story to Tell

    23 Jan 2015 | 7:24 am
    The new Apple Store in China unites ancient and contemporary design elements to striking effect—its modern steel-and-glass exterior draped by a simple yet elegant mural that contains the text, rendered in traditional Chinese characters, of a 2,000-year-old poem. "The lines in calligraphy need to have life in them," artist Wang Dongling says of his creation in the new two-minute Apple video below. "They need to have aesthetic feeling. They need to have a kind of magical energy endowed by nature." Sounds like something Steve Jobs or Jony Ive might have said about the…
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    Marketing Pilgrim - Internet News and Opinion

  • Friday Round-Up: Twitter translates, Amazon wallet folds, and men are hanging out on Pinterest

    Cynthia Boris
    23 Jan 2015 | 1:41 pm
    Another week is at an end and it’s been a week of change here at MarketingPilgrim. Out there, in the rest of the digital marketing world, not so much. Seems like everyone is caught in the January slump. . . .or worse. eBay gave their state of the union address and it wasn’t good. They used phrases like “going to get worse before it gets better” and capped it with layoffs for 2,400 workers. Later this year, eBay will be splitting from its sister company Paypal and though Paypal is expected to grow after the split, eBay is headed into dark waters. The hope is that…
  • Facebook collects Super Bowl mentions to beef up targeted ad campaigns

    Cynthia Boris
    22 Jan 2015 | 1:11 pm
    Can’t plunk down $4.5 million for a 30-second Super Bowl TV ad? Perhaps, I could interest you in a less expensive Facebook Super Bowl ad, instead. Social media and Super Bowl go together like Budweiser and Doritos. In the lead up to the big game, there are millions of mentions on Facebook. People talk about the commercials, recipes for Super Bowl parties, and some even talk about the teams participating in this year’s game. Facebook recently set up a special digital detector that will locate all of these mentions, then add the mentioners to a growing list of potential Super Bowl…
  • It’s back to basics for local marketers [Infographic]

    Cynthia Boris
    21 Jan 2015 | 2:08 pm
    If you do it everyday, digital marketing is routine, but for many small business owners it’s just too overwhelming to even think about. That’s a shame, because a few simple steps can make a big difference in the life or death of a small business. Brandmuscle, the local marketing software company, put together an infographic outlining the three areas that SMB’s need to master if they want to make it in 2015. It’s time to get back to the basics with email, social media and online reputation. Email Why: 66% of consumers have made an online purchase after reading a…
  • Believe it or not: Facebook promises to cut down on hoaxes

    Cynthia Boris
    20 Jan 2015 | 11:59 am
    Before you read another word, go over to Facebook and post a disclaimer saying that Facebook is forbidden from using your photos and text for any reason at all. Otherwise, they’ll take your life, make a book out of it and sell it for a profit and you’ll get nothing. And while you’re there, make sure you forward that post with the letter from the sick little girl. She’s been fading for the past ten years but every time you share that post, she gets a little bit healthier. Crazy. At least P.T. Barnum made money off of his suckers. What are Facebook hoaxsters gaining from…
  • The all (not so) new Marketing Pilgrim

    Andy Beal
    19 Jan 2015 | 2:00 am
    Don’t panic, we’ve not been hacked by Guy Kawasaki. This is our new, somewhat retro, design. As a marketer, I could spin you a story about choosing the design because it is clean and fast to load, etc, but I won’t. Instead, I’ll be honest and tell you the reason why Marketing Pilgrim has become a blend of news aggregator and featured content. The simple, honest answer is: necessity. You see, it’s becoming harder and harder to come up with enough quality posts to fill the blog each day. Aside from it seeming like there’s nothing new under the…
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    Marketing Interactions

  • The Blog is Moving

    ArdathAlbee
    9 Jan 2015 | 2:30 pm
    Please note that the Marketing Interactions blog will now be housed within the Marketing Interactions, Inc. new website at www.marketinginteractions.com/blog/ I hope you'll continue to read and enjoy the blog as a helpful resource. To do so, please sign up for Content News & Views subscription in the sidebar of the new blog. It's simply time to consolidate my consultancy, my book website and my blog into one web property. The addition of new hands-on courses in Q2 2015 made it even more important to me. If you'd like to keep up with what's happening with those, you can…
  • Digital Relevance: The Introduction

    ArdathAlbee
    9 Jan 2015 | 2:20 pm
    I really appreciate the great reception my new book, Digital Relevance, has achieved in the first few days of its launch. For those of you who would like to know a bit more about the book, I thought I’d publish a few excerpts to give you a “look inside.” This first excerpt is the Introduction: “A few years ago, I spent a lot of time convincing marketers about the value of investing in content marketing. Today, I get calls from marketers saying, “We bought into the idea of content marketing. We’ve created great content. People read it. But it’s not moving the needle.” When I go…
  • Extend Your Content's Reach within the B2B Buying Committee

    ArdathAlbee
    10 Dec 2014 | 7:52 am
    B2B marketers know there are a number of people involved in a complex buying decision. What often goes overlooked is understanding not only who the marketing programs can reach and engage but how content gets shared among the group. It's common sense that the more people within an organization your content gains exposure with, the more opportunity your ideas and expertise has to gain sway. But, it's not as simple as we could hope for. The CMO Council report, The Content Connection to Vendor Selection, finds that there are three nearly equally weighted scenarios for content sharing…
  • The Power of the B2B Buyer's Perspective

    ArdathAlbee
    25 Nov 2014 | 1:36 pm
    I keep seeing that statistic - you know - the one that talks about how far through the buying process prospects are before they talk to salespeople. It's flawed. Here are a few reasons why: Prospects don't care if they're interacting with marketing or sales, they care about the quality of the conversation or interaction and that it's giving them what they need. Salespeople are perfectly capable of using the tools available today to engage with prospects across all stages of the buying process. And they should be competent at all of those conversations. Marketers can…
  • The B2B Funnel is More Like a Pinball Machine

    ArdathAlbee
    24 Oct 2014 | 4:09 pm
    I was watching the video for the second roundtable video that I participated in at Content Marketing World and Nick Panayi from CSC said, "the funnel is more like a pinball machine, with leads bouncing everywhere" - I'm not sure that's verbatim, so go watch it. Anyway it got me to thinking about one of the big concepts in my next book that I call The Continuum Experience. It's actually a continuation or extension of the concept of natural nurturing that I presented in my first book a few years back. Essentially the gist is that the funnel has constraints as a process…
 
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    A Source Of Inspiration

  • Strava Athletic Year

    Armando Alves
    5 Jan 2015 | 3:10 pm
    Now that we’re into New Year’s resolutions and getting in shape, it’s worth checking out this interesting project by Strava, the running and cycling app, that took the quantified self into frames: 2014 Strava Story. Developed by Stink Digital, the website used the Strava API and generated a real-time personalized film, compiling the most interesting data for the each athlete, including distance, achievements, kudos, and Instagram images.
  • An official calendar of you

    Armando Alves
    8 Dec 2014 | 3:53 pm
    Christmas should be a season of giving and altruism, unless you’re more about selfies or enjoy playing a prank on your friends. Then this Calendar of Me by Three.co.uk is the perfect gift to indulge yourself a bit of celebrity time, while stealing a smile. The app, created by Wieden+Kennedy London and Unit 9, allows you to mashup your photo into a  whole year of you, roleplaying as a mechanic, an astronaut and, of course, a fireman. You also get a chance to win a printed calendar or if you’re in a hurry, just download the PDF.
  • GAFAnomics

    Armando Alves
    26 Nov 2014 | 12:39 pm
    GAFAnomics explains how Google, Apple, Facebook and Amazon have evolved and decodes their visions on a strategic framework developed by Fabernovel. From economic impact to business strategies, the study helps us understand the key success factors for these companies and build upon this knowledge, rethinking organisations for a digital world. Disclaimer: i’m an invited lecturer for the Digital Transformation Program at Institut Fabernovel Portugal.
  • Palm sized DJ

    Armando Alves
    25 Nov 2014 | 4:37 pm
    Henning Lohse and Jan-Lukas Tirpitz created an Arduino and Bluetooth powered glove that converts hand movements to signals sent to an audio workstation. Part musical instrument, part synthesizer, there’s a lot of potential to explore beyond regular DJing.
  • Beyond filter failure

    Armando Alves
    2 Nov 2014 | 3:08 pm
    I’m afraid the web/tech community has done a lousy job promoting RSS, and even people I consider tech savvy aren’t aware how to use RSS or how it would improve the way they consume information. Between a Facebook News Feed shaped by commercial interests and a raw stream of information powered by RSS, i’d rather have the later. Read the full article on Medium.
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    AttentionMax

  • The U.S. Does Not Dominate (Exclusively) Consumer Digital Platforms And Innovation

    Max Kalehoff
    19 Jan 2015 | 7:43 am
    Three years ago I hired an intern from China, an undergraduate student at Columbia University. She is one of the best college interns I’ve ever had — focused, smart, analytical, service-oriented, a clear communicator and kind. She did the heavy lifting in deploying our marketing automation software with our CRM (customer-relationship management) system. She since has graduated, and spent a few years working at a major IT consulting firm in developing social CRM solutions. She recently moved back to China and posted one of her first experiences to Facebook. Considering her…
  • Costco’s Viability For Single-Item Convenience Purchases

    Max Kalehoff
    4 Jan 2015 | 12:25 pm
    As a suburban dad of three small children, including an infant, I’m compelled to share this life hack and end this debate… Most people think of Costco only as a big-box retailer — good for suburban expeditions in the minivan to stock up on industrial-sized quantities of household staples at competitive prices. Costco is great for that. But it’s also great for single-item purchases both big and small, such as televisions, stereo systems, eye glasses, automobile tires, patio umbrellas, tulip bulbs and more. It’s even great for typical convenience…
  • From This Kayak, The Party’s Not Over

    Max Kalehoff
    29 Dec 2014 | 4:17 am
    Long Island Sound — and especially its coastline — can be as delightful in winter as any other season. And one great way to experience it is in the water, in a kayak. And these final December 2014 days have been mild and excellent for kayaking. You really notice the little things when you’re sitting in the water alone on days when everyone else avoids it. Yesterday afternoon, paddling through New Rochelle Harbor and around David’s Island and Huckleberry Island… The wind was light and variable, and the water calm. The sun ducked in and out of the clouds,…
  • Remember To Say “Thank You”

    Max Kalehoff
    24 Nov 2014 | 6:28 pm
    We’ve been expanding my team at work and interviewing lots of candidates. We interviewed one candidate who seemed perfect for a certain role — one for which we received nearly 1,000 applications. This candidate was smart, articulate and a cultural fit. Her experience and focus made her likely to succeed. Despite being our frontrunner, we eliminated her candidacy because of one small detail: with the exception of me, she neglected to send any teammate she met with a thank-you note. That omission told me she ignores details, doesn’t respect peers, or…
  • Future-Proofing Your Digital Existence

    Max Kalehoff
    31 Oct 2014 | 1:41 pm
    “I’m back,” announced David Churbuck in the headline of his latest blog entry. He just recovered from a blogging hiatus and software meltdown that took his site down for a month. I’m glad to have him back because he’s a good writer and I enjoy his rants on technology, religion and New England life. His absence is a perfect demonstration of how a blog (or any sort of digital app) will erode if you walk away — whether a short hiatus, a long one or an indefinite one. That’s because of the ongoing technical administration required for hosting,…
 
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    The BLITZ Agency Blog

  • The 2015 CES Digital Playbook: White Paper Release

    BLITZ
    5 Jan 2015 | 7:18 pm
    With January just around the corner, marketers in the consumer electronics space are gearing up for the gadget-filled hoopla of CES. While most of the time, effort, and resource investment is focused on making a splash in Vegas, we’re thinking about the broader conversation taking place globally. With 4 million mentions and 200,000 pieces of content created on digital channels last year, the challenges and opportunities are everywhere for brands aiming to have an impact at the big event. This week we’ve released The 2015 CES Digital Playbook – a dive into trends, thoughts, and tools for…
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    Rescue Marketing

  • Exhibiting at trade shows – Why do it?

    Mark Riffey
    19 Jan 2015 | 3:43 am
    “Should we go to every trade show every year? Some of these shows cost us well over $7000. The one show that we want to skip this year is part of an association. They have about 300 members. We know just about all of them and know what they are using. Of course, a bunch of them use our product.” Anyone who has attended a trade show knows why this question is being asked. Avoid the knee jerk Our thoughts first jump to the time, trouble and expense of trade show travel, time away from “real work”, conference center shipping and logistics, being on your feet all day for…
  • The shortcut to easier sales

    Mark Riffey
    12 Jan 2015 | 3:29 am
    One of the more common questions I get is “How do we find a shortcut to easier sales?” The shortcut starts with a few questions… Who is the ideal person for your product/service and what is the specific situation your products and services solve for them? You’ll know it’s them if they would look at your “menu” of available products and services and say “That’s exactly what Ive been looking for.” If you are thinking things like “I’ve been a little frustrated with sales lately.” or “I’m frustrated with…
  • How to make a good upsell

    Mark Riffey
    5 Jan 2015 | 3:24 am
    Thanks to cloud services, my hardware needs have shrunk substantially in recent years. This makes it easy to pace and plan hardware upgrades for what little hardware I have left. However, reality sometimes gets in the way. Yesterday, my wife’s laptop died so I had to take immediate action. It was a lesson in fulfillment, point of sale retail and how to make a good upsell, or not. Bad upsells undermine trust Every time I update Java, the Oracle-owned technology’s installer offers to install the “Ask Toolbar” as an option. The default is “Yes, install the Ask…
  • Reinvigorate your business on a budget

    Mark Riffey
    29 Dec 2014 | 3:01 am
    While I suspect you’ve already done your strategic business planning for 2015, you might still be wondering what else you could do to “turn the knob” on all or part of your business. It’s a natural thought process at this time of year. In the words of Saturday Night Live… you think your business needs more cowbell. Here’s a checklist of baby steps you can take that will help you reinvigorate your business without spending a ton of money. Marketing The best way to not spend a ton of money on marketing is to track the response you get. You can do this with…
  • Defending your business

    Mark Riffey
    15 Dec 2014 | 3:25 am
    Business is not easy and we (business owners) make it harder by making what will later seem like silly mistakes. Hopefully, we learn lessons from those mistakes, much less a bit more often. That isn’t necessarily the hard part. Sometimes, business gets tougher because we get the wrong kind of help. The kind of help I’m speaking of includes things that your clientele and staff might do or say, things that get published in the news, or even changes to regulations that don’t affect your business directly, but affect how your clients run theirs. One of your jobs as owner is to…
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    Adverblog

  • The future of in-flight entertainment is bleak without SkyMall

    Ana
    24 Jan 2015 | 9:50 am
    The best imaginable in-flight entertainment is no more. SkyMall, our ubiquitous travel companion for many years, is closing its doors for business. The company who owns it, Xhibit Corp. filed for bankruptcy protection, which is incredibly weird because, who wouldn’t want that SkyRest Travel Pillow? Adweek was nice enough to collect the all-time most beloved items that we coveted as SkyMall, but if that doesn’t satisfy your appetite, you can always go straight to the SkyMall website and overindulge there. Follow me at Medium.
  • The two coolest dads in America star in Nikon’s new ad

    Ana
    21 Jan 2015 | 10:19 am
    If you haven’t heard of Kordale and Kaleb Lewis, you will soon. The adorable two dads and their three kids are the ongoing Instagram obsession. K and K’s rep is that they are really good at braiding their daughter’s hair, which is not only incredibly cute but also a totally awesome activity for dads. A photo of them doing it at 6am before school went viral last year, with 25,000 likes on Instagram within a week of posting. Kordale and Kaleb also say things like “Being fathers is getting our daughters up at 5:30 am making breakfast getting them dressed for school and…
  • This ad is a spoof that is actually an ad for the Berlin Fashion Week

    Ana
    20 Jan 2015 | 5:07 am
    Despite the complicated sounding meta execution here (is it a spoof? is it an ad?), I really like this spot. Germans have become incredibly good at poking fun at themselves, and this self-depreciating cultural tendency goes all the way to advertising. The ad (it is actually, an ad) is for the currently ongoing Mercedes Benz Berlin Fashion Week and the handsome gentlemen starring in it is Justin O’Shea, buying director of My Theresa, a fashion retail site which, if you don’t know of, you gotta check out asap. Also making a cameo: Chipperfield brothers and fashion editors Veronika…
  • Tiffany rises to the occasion

    Ana
    19 Jan 2015 | 8:30 am
    Tiffany launched its first-ever same-sex marriage ads, featuring real-life couples. It shouldn’t surprise us that one of the most famous engagement & wedding ring brands started targeting the same-sex market, but for whatever reason, it feels incredibly new. A simple Google search reveals more than 12 million results in just a week since the ad was announced, with a ton of press interest. Some call it revolutionary; others protest that it was high time for a jeweler to recognize this incredibly large and lucrative market. On the latter point, regardless of the cultural influence of…
  • PSA : Teaching kids that not all sharing is good

    Bridget
    10 Jan 2015 | 6:58 pm
    It’s not that easy to successfully teach kids about the risks of social media and online behaviour without totally freaking them out about all the potential dangers and threats. Leo Burnett Change tackles the problem with a TV & digital campaign aimed at informing parents of eight to 12-year-old children, featuring two animations that will be shown on prime time TV and digital spaces until February. In my opinion, “Have you seen Alex’s willy?” is probably the more effective film in changing behaviour as it taps into a stronger insight : kids will do anything to…
 
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    All You Need Is A Good Idea!

  • See the package. Sing the song.

    Jay H. Heyman
    22 Jan 2015 | 8:19 am
    I am certain that big data could tell us the exact demographics of the age, geographical dispersion, income, marital status, and sex of all those who know the song, “Oh, My Darling Clementine.” You can find out more than you would ever want to know about the song at http://en.wikipedia.org/wiki/Oh_My_Darling,_Clementine (bad link, copy and paste) So I really like the name chosen for this brand of Clementines. And I am willing to bet, if I have any money left after the Super Bowl, that the company did not use focus groups, expensive research or surveys to decide to use the name. It is a…
  • The worst executive philosophies I have ever read.

    Jay H. Heyman
    19 Jan 2015 | 7:02 am
    When I read the viewpoints of high-level executives I usually find them worthy of note and worth pondering. But in The New York Times I recently read  the thoughts of a C.E.O. whose views were so opposite mine that I thought I’d share them and see which side you come out on. The C.E.O. will not be identified, to protect the possibly guilty. Let’s start with her view on an individual’s importance to a company: “If you leave, someone will replace you. The circle will close and it just doesn’t matter.” Boy, that certainly will make an employee feel important and show how much their…
  • What’s the worst mistake a creative can make?

    Jay H. Heyman
    15 Jan 2015 | 7:27 am
    English: Sir Winston Churchill. (Photo credit: Wikipedia) There are lots of things, small and otherwise, that can be distracting in an ad or commercial. Such as…TYPOS. A typo or two always hurts your pitch. And though it is surprising how much easier they are to find in someone else’s work, they always create the illusion of carelessness, which certainly impacts on credibility.YELLING. Having the announcer holler to makes his point never really works, unless you are selling megaphones. And repeating a phone number six times in a thirty second commercial may be responsive to the…
  • The cilantro lesson

    Jay H. Heyman
    12 Jan 2015 | 7:05 am
    English: Fresh Cilantro (Photo credit: Wikipedia) So there you are. At a table for four in a Mexican restaurant. And in a fancy touch, the guacamole, which you have just ordered, is going to be prepared tableside. The server asks, “how spicy would you like it?” And everyone, at the same moment, says, “Very spicy. “ “Mild.” “Medium.” “Slightly hot.” But you manage to get through this culinary crisis. The votes for mild win, as everyone realizes they can add more hot sauce to their own portions, if they wish. But then comes the cilantro question; to add, or not to add. And…
  • How can you keep up?

    Jay H. Heyman
    8 Jan 2015 | 7:22 am
    English: Logo of Ikea. (Photo credit: Wikipedia) Andy Sernvoitz, a while back, talked about the fact that it’s hard to store and deliver furniture — it’s the biggest thing people buy other than houses, appliances, and cars. Ikea became the biggest furniture store in the world by letting us assemble our own purchases.  Now, I’m as handy as the next man. If the next man is an all-thumbs husband whose best tool skill is pushing the intercom button to ring for the superintendent. Having tried to assemble furniture, I understand it is theoretically possible. But the time spent assembling,…
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    Seth Godin's Blog on marketing, tribes and respect

  • Advice or criticism?

    Seth Godin
    25 Jan 2015 | 1:50 am
    It's quite natural to be defensive in the face of criticism. After all, the critic is often someone with an agenda that's different from yours. But advice, solicited advice from a well-meaning and insightful expert? If you confuse that with criticism, you'll leave a lot of wisdom on the table. Here's a simple way to process advice: Try it on. Instead of explaining to yourself and to your advisor why an idea is wrong, impossible or merely difficult, consider acting out what it would mean. Act as if, talk it through, follow the trail. Turn the advice into a new business plan, or a presentation…
  • Two kinds of hustle

    Seth Godin
    24 Jan 2015 | 1:56 am
    There's the hustle of always asking, of putting yourself out there, of looking for discounts, shortcuts and a faster way. This is the hustle of it it doesn't hurt to ask, of what you don't know won't hurt you, of the ends justifying the means. This hustler propositions, pitches and works at all times to close a sale, right now. This kind of hustler always wants more for less. This kind of hustler will cut corners if it helps in getting picked. Then there's the hustle that's actually quite difficult and effective. This is the hustle of being more generous than you need to be, of speaking…
  • How loud and how angry?

    Seth Godin
    23 Jan 2015 | 2:07 am
    Professionals are able to get their work done without using emotion to signify urgency. When a surgeon asks the nurse for a scalpel, she doesn't have to raise her voice, stamp her foot or even make a face. She merely asks. When a pilot hits a tough spot, he's not supposed to start yelling at air traffic control. He describes the situation and gets the help he needs. And despite what you may have seen in the movies, successful stock traders don't have to start screaming when there's more money on the line. Compare this to the amateur world of media, of customer service and of marketing.
  • A weekend seminar for those making a ruckus

    Seth Godin
    22 Jan 2015 | 7:54 am
    Interrupt your rhythm and spend a few days with me and 80 people in a hurry to make a difference. Over the years I've discovered that these seminars work. You can details and a link to apply right here. It's March 6, 7 and 8 just outside of New York City. Having people apply for a seminar is an interesting choice. It certainly takes a lot more time (for you and for us) and also makes it more difficult to promote. In this case, I think it's worth it. The people in the room with you are as important (sometimes more important) than the person on stage. The connections and support and…
  • Optimistic time (vs. honest time)

    Seth Godin
    22 Jan 2015 | 2:58 am
    Optimistic time seems like a good idea. "We'll ship in January." "The conference will start at noon." "I'll be there in ten minutes." The hope is that the expectation of completion will raise our expectations and increase the chances that something will actually happen. In fact, though, there are huge costs to optimistic time. When you announce things based on optimism, the rest of the world you're engaging with builds plans around you and your announcement. And the cost of the person who doesn't have your software or is sitting around a meeting room for hours waiting is high indeed. The…
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    MarketingProfs: Marketing Opinions

  • Why Machine Learning Can Help Marketers Connect With Consumers

    23 Jan 2015 | 7:00 am
    When applied to Big Data, machine learning can be used to predict the most effective message to serve to the right person at the right time. Here's a deeper look at how machine learning can help you become a better marketer. Read the full article at MarketingProfs
  • Five Challenges Facing Marketers Today

    22 Jan 2015 | 7:00 am
    Marketers have more data than ever at their fingertips, but that doesn't mean their jobs are any easier. Here are some of marketers' biggest challenges today. Read the full article at MarketingProfs
  • The No. 1 Mistake That Even Some Brilliant Social Media Marketers Make

    21 Jan 2015 | 7:00 am
    Your social media team has put all its energy into designing a program and getting it online. But right before launching it, someone realizes that the team has committed this terrible (and common) mistake. Read the full article at MarketingProfs
  • Three Examples of Uberization Done Right

    20 Jan 2015 | 7:00 am
    Uberization helps industries circumvent unnecessary bureaucracy and create smoother experiences for customers. The following industries have been uberized and benefited from it. Has yours? Read the full article at MarketingProfs
  • Beyond Impressions and Reach: Connecting Campaigns to Conversions

    19 Jan 2015 | 7:00 am
    Marketers need to focus beyond reach numbers and craft digital marketing and social media campaigns that deliver results. Here are some strategies to help you get started. Read the full article at MarketingProfs
 
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    Ogilvy Blog Aggregator

  • Join our Webinar on Social Value Benchmark: Engagement Opportunities Across the Customer Journey

    21 Jan 2015 | 12:25 pm
    This week, we will broadcast a webinar open to the public. Seats will be limited, so register now at the links below. A question often asked is: How can we reach a better ROI with our social media activities? This week’s webinar will introduce the latest in our Social Value Benchmark, a study conducted by Rob Blackie, Director of Social at OgilvyOne UK, that aims to help brands achieve a better ROI from social media programs by identifying missed customer engagement opportunities. In the webinar, we will discuss: What does a good social program look like? How do social programs differ by…
  • Social Digest – Is it too late to change the name?

    21 Jan 2015 | 10:15 am
    Welcome back to Social Digest, the fortnightly round up of all things social, straight from Social@Ogilvy London. This week hear about Instagram, brand fails, and the new trailer for Ant Man (and, unfortunately for Paul Rudd, it seems it is too late to change the name). Enjoy!   3 THINGS YOU NEED TO KNOW   Snapchat valued at $10bn (Related: Snapchat is asking brands for $750,000 a day for its new ads) Instagram now dominates Twitter on engagement, not just users A teen’s eye view of social media. While it’s an insightful post, it is just a window into one…
  • Millennials: The New Age Heroes

    21 Jan 2015 | 7:20 am
    Heroes – firefighters, X-men, Enrique Iglesias circa 2001 – are known to be bold problem solvers who fight for good (or your heart). Why then are Millennials known as the “hero” generation? And why does that answer matter to companies? Millennials are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind. Moreover, the development of new technologies and experiential services showcased at this year’s CES event…
  • The Utopia of Things

    21 Jan 2015 | 4:42 am
    The hype over the Internet of Things may be reaching pitch fever following CES, but the chatter started in earnest last year. John Chambers, CEO of Cisco, gave a keynote to a packed house predicting that there would be 50 billion connected devices by 2020, while  Sara Silverman starred in a Cisco video offering a peek into the brave new world enabled by the Internet of Things. For all the talk, the installed base of connected devices has grown more slowly than Chambers predicted. Gartner Research predicts just under 5 billion connected devices by the end of 2015—not the 25 billion Cisco…
  • Call me 2

    14 Jan 2015 | 6:08 am
    From a series of “Call Me” paintings. With the new media landscape, the definition of an “artist” has changed. The craftsmanship aspect has been diluted and entrepreneur skills are as important as artistic talents for most artists to survive nowadays. Call Me is a concept to express the desperation of artists who struggle to fight for attention to share their passioned work in the noisy media outlets. All paintings from this series have multiple layers of messy drips of paints, with the items of the objects surrounding me, and my phone number scribbled on them…
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    David Meerman Scott - Web Ink Now

  • How Content Influences the Buying Process and Grows Business

    20 Jan 2015 | 7:29 am
    Today when people want to buy something, the web is almost always the first stop on their shopping trip. In any market category, potential customers head online to conduct research. The moment of truth is when they reach your site: Will you draw them into your sales process or let them click away?
  • #DawnWall and the Fear of Real Time Media

    15 Jan 2015 | 6:21 am
    Over the past several days I’ve been mesmerized in real-time by Tommy Caldwell and Kevin Jorgeson as they’ve negotiated the final parts of their 19-day free climb of the Dawn Wall of El Capitan in Yosemite National Park, California. While El Capitan has been climbed many times, this was the first free climb (ropes only used for safety, not for climbing) of the Dawn Wall - widely considered the most difficult climb in the world. During the entire climb, they communicated to the world and we shared via #DawnWall. 
  • 8 Ways to Ruin Your Chance of Making a Sale [Infographic]

    14 Jan 2015 | 11:52 am
    Buyers have more information at their fingertips than ever before, yet the same sales techniques which were appropriate for the 1980s are still being used today. The world has changed, and organizations must avoid making the sales mistakes if they are to thrive.
  • New Rules of Sales on MSNBC Your Business

    7 Jan 2015 | 1:01 pm
    Here’s the video of my appearance on MSNBC Your Business with JJ Ramberg.  MSNBC Your Business is the only television show dedicated to issues affecting small business owners. Now in its seventh season and sponsored by American Express OPEN forum, the program has profiled hundreds of small business owners and offered advice from countless business experts and investors. I always love to appear on this show!
  • The Year to Manage your Fear

    5 Jan 2015 | 9:02 am
    We all face fear in our professional and personal lives. Fear of the strange, of the new, of the untested. We fear bucking the trend and going against the accepted. It's a natural human response. To truly achieve greatness in the form of personal fulfillment, you must act. That might mean you are a pioneer, a rebel, an instigator. You may need to challenge the status quo and make a difference in the world.
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Psycho Selfies, Twitter Beefs Up, Google Still Searchin’

    Ben Brausen
    23 Jan 2015 | 2:45 am
    How To Add Influencer Marketing To Your Content Strategy - Content Marketing and Influencer Strategy must work together for either to be successful. To find out how you can add influencer marketing to your mix, check out the infographic above and this article. Scoop.it STUDY: Men Who Take Excessive Selfies Show Psychopathic Traits - Uh, oh. Not only are we all addicts, we’re also displaying psychopathic traits all over Instagram. A study released by Ohio State this week found that men who post selfies — not the ladies, mind you — tend to show more psychopathic traits than those who…
  • 4 Ways Marketers Can Learn From a Journalist’s Approach to Content Planning

    James Anderson
    22 Jan 2015 | 2:55 am
    “Be the media” isn’t just a buzz phrase. It’s a live process and philosophy that brings in leads and moves products and services. It’s the concept of content as sales staff. It’s “write it and they will come.” OK, so I got ahead of myself with that last one. It’s not quite that simple. As marketers have moved to content to help tell their stories that draw in customers, they have brought journalists in to help with the storytelling.  Now that many marketers and journalists are working side by side, they have developed similar processes…
  • Content Marketing is a Team Effort

    Lee Odden
    21 Jan 2015 | 5:45 am
    Over the past 14 years we’ve run a very lean marketing department at TopRank Online Marketing. An example of this is out of the 3,674 blog posts we’ve published, 2,793 were written by one person. TopRank’s blog received around 1.5 million visitors last year and tens of thousands of social shares, mentions in publications like Forbes, Entrepreneur and Adage as well as numerous business inquiries. Less is not always more. One could easily argue we have one of the most efficient content marketing and blogging efforts of any digital marketing agency. But the reality is that…
  • Traditional Media for Content Marketing: Pros, Cons, Examples and Best Practices

    James Anderson
    20 Jan 2015 | 4:32 am
    How many times has traditional media been pronounced dead in the past decade? We’ve lost count, right? While there is no denying that TV, newspapers and radio have lost a ton of ground to digital, the fact of the matter is traditional media still matters. Even to digital marketers. In fact, some marketers are finding that traditional media is a becoming a great platform for engaging buyers. Consider brands like Doritos, Coca-Cola and others that are asking for consumers to submit short video clips via their company websites and social media channels. Those clips are curated into…
  • Social Media Advertising for Content Marketers: Insight from Salesforce’s ‘2015 State of Marketing’ report

    James Anderson
    19 Jan 2015 | 6:31 am
    Salesforce recently released its annual “State of Marketing” report, in which the company surveyed 5,000 marketers worldwide. Results of the survey point toward a significant investment in social media advertising in 2015. According to the CRM company’s report (gated download), 70% of marketers will spend more budget on social media advertising this year. As numbers of customers on social channels increases, it is increasingly imperative, as the survey results show, to have a social media marketing strategy in place. It is clear that digital marketers are increasingly valuing social…
 
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    Ads of the World™

  • Royal Life Saving: Sinker - Corbin

    ivan
    23 Jan 2015 | 9:08 am
    Advertising Agency: 303Lowe, Sydney, Australia Executive Creative Director: Richard Morgan Copywriter: David Biddle Art Director: Sal Cavallaro Head of Art: Adam Whitehead Digital Creative Director: Phil Watson Sound: We Love Jam Planner: Daniel Clarke Photographer: Belinda Rolland Production Manager: Serena Rettenmaier Designers: Paula Cardona, Tom Davey Business Manager: Laura Dewy Client Service Director: Tony Dunseath Digital Director: Brad Morris Production: James Wix Production Company: The Feds / Mathematics Director: Josh Logue Producer: Sean Ascroft
  • Royal Life Saving: Sinker - Erin

    ivan
    23 Jan 2015 | 9:08 am
    Advertising Agency: 303Lowe, Sydney, Australia Executive Creative Director: Richard Morgan Copywriter: David Biddle Art Director: Sal Cavallaro Head of Art: Adam Whitehead Digital Creative Director: Phil Watson Sound: We Love Jam Planner: Daniel Clarke Photographer: Belinda Rolland Production Manager: Serena Rettenmaier Designers: Paula Cardona, Tom Davey Business Manager: Laura Dewy Client Service Director: Tony Dunseath Digital Director: Brad Morris Production: James Wix Production Company: The Feds / Mathematics Director: Josh Logue Producer: Sean Ascroft
  • Royal Life Saving: Sinker - Dan

    ivan
    23 Jan 2015 | 9:08 am
    Advertising Agency: 303Lowe, Sydney, Australia Executive Creative Director: Richard Morgan Copywriter: David Biddle Art Director: Sal Cavallaro Head of Art: Adam Whitehead Digital Creative Director: Phil Watson Sound: We Love Jam Planner: Daniel Clarke Photographer: Belinda Rolland Production Manager: Serena Rettenmaier Designers: Paula Cardona, Tom Davey Business Manager: Laura Dewy Client Service Director: Tony Dunseath Digital Director: Brad Morris Production: James Wix Production Company: The Feds / Mathematics Director: Josh Logue Producer: Sean Ascroft
  • Royal Life Saving: Sinker - Ellie

    ivan
    23 Jan 2015 | 9:08 am
    Advertising Agency: 303Lowe, Sydney, Australia Executive Creative Director: Richard Morgan Copywriter: David Biddle Art Director: Sal Cavallaro Head of Art: Adam Whitehead Digital Creative Director: Phil Watson Sound: We Love Jam Planner: Daniel Clarke Photographer: Belinda Rolland Production Manager: Serena Rettenmaier Designers: Paula Cardona, Tom Davey Business Manager: Laura Dewy Client Service Director: Tony Dunseath Digital Director: Brad Morris Production: James Wix Production Company: The Feds / Mathematics Director: Josh Logue Producer: Sean Ascroft
  • Audi: Swim

    ivan
    23 Jan 2015 | 8:50 am
    Advertising Agency: Venables Bell & Partners, San Francisco, USA Executive Creative Directors: Paul Venables, Will McGinness Creative Directors: Tyler Hampton, Lee Einhorn, Erich Pfeifer Art Director: Ryan Mclaughlin Copywriter: Cam Miller Director Of Integrated Production: Craig Allen Agency Executive Producer: Mandi Holdorf Account Director: Justin Pitcher Account Supervisor: Krista Muir Group Strategy Director: Orit Peleg Project Manager: Talya Fisher Production Company: Arts & Sciences Director: Matt Aselton Director Of Photography: Crille Forsberg Executive Producer: Marc Marrie…
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    adland.tv - all the adnews not fit to print

  • O HUI "Beautiful Lips" (2015) 2:30 (South Korea)

    kidsleepy
    25 Jan 2015 | 8:33 am
    Here's a neat idea from Korea. If I'm understanding correctly, it's hard for couples in Korea to express their heartfelt sentiments. So, 9Fruits created a lipstick-shaped digital recorder. The idea being this: Country:  Korea Commercials:  Health & Beauty Read more about O HUI "Beautiful Lips" (2015) 2:30 (South Korea) Add new comment
  • Advertisers premature release of super bowl commercials leave viewers unsatisfied

    Dabitch
    23 Jan 2015 | 3:44 pm
    Sadly, what has gotten more common over the years has now reached epic proportions. Super Bowl ads from marketers including Carl's Jr, Lexus, and Toyota have already been released or previewed, and the super bowl surprise will already feel like a rerun before it even began. To all people releasing early, you should know, that this is not the way to build hype. To all those who have been told to embargo, and still tell, that is not the way you keep friends. Adland:  adrants Read more about Advertisers premature release of super bowl commercials leave viewers unsatisfied Add new comment
  • Vauxhall Corsa "A-Z" (2015) 1:00 (UK)

    kidsleepy
    23 Jan 2015 | 8:41 am
    Jake Bugg has become the Moby of this decade, licensing his music as much as possible, to pay the bills, cause piracy sure don't pay. Country:  United Kingdom Commercials:  Automotive Read more about Vauxhall Corsa "A-Z" (2015) 1:00 (UK) 1 comment Add new comment
  • MoneySuperMarket - Dave's #EpicStrut - (2015) :60 (USA)

    Dabitch
    23 Jan 2015 | 3:30 am
    Dave is so money with his butt-padded tight jean short and his size 12 stiletto heels. Country:  United Kingdom Commercials:  Business & finance Read more about MoneySuperMarket - Dave's #EpicStrut - (2015) :60 (USA) 1 comment Add new comment
  • Bud Light – Real Life PacMan #UpForWhatever - (2015) :90 (USA)

    Dabitch
    23 Jan 2015 | 12:06 am
    Continuing their idea from 2014 Supe Country:  United States Commercials:  Drinks & Alcohol SuperBowlAds:  2015 Super Bowl XLIX commercials Read more about Bud Light – Real Life PacMan #UpForWhatever - (2015) :90 (USA) Add new comment
 
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    Marketing & Strategy Innovation blog

  • The Operationalization of Customer Service

    admin
    23 Jan 2015 | 2:48 am
    Continuing on the delivery of the early insights into the third version of the customer service adoption and usage study we are conducting with our friends at KANA, A Verint Company (the summary of early findings is here, and the findings on social can be found here, and mobile here) I’d like to explore a little bit more the operationalization of customer service. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Esteban Kolskytrendscustomer service
  • Is Your Brand a #CX Earworm?

    admin
    23 Jan 2015 | 2:09 am
    What on earth is an earworm? And what does it have to do with customer experience? The first time I heard this word, I had a completely different idea of what it was. I had to look it up. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Annette Franz Gleneickicustome experiencesB2C relationship
  • Consumer Adoption of Bitcoin | A Jobs-to-be-done Analysis

    admin
    22 Jan 2015 | 1:19 pm
    Venture capitalist Marc Andreessen recently did one of his tweet storms on the topic of Bitcoin, a technology he avidly supports. In 25 tweets, he talked about criticisms people have of Bitcoin. Including this one (#18) about “use cases”:  Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Hutch CarpenterBitcoinjobs-to-be-doneinnovation
  • You See the Over 65's Don't Use Computers - Ba*****it

    admin
    22 Jan 2015 | 12:50 pm
    Two days ago at 07.00 the UK launched the sale of its 'Pensioner Bonds'. To buy these you had to be 65+. At 07.20 I tried to log and buy some. The website was overcome by the demand and was showing an 'unable to cope' message. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Dick Stroudgreytrendsconsumer insightstechnology usage
  • Three of the Coolest Things I Saw at the Consumer Electronics Show 2015

    admin
    21 Jan 2015 | 1:19 pm
    I’ve already written in a Forbes column about how I was underwhelmed by some of the more traditional products showcased at the 2015 International Consumer Electronics Show (wafer thin TVs, curved TVs, augmented reality glasses, etc.) So I thought I would share three of the things that did get me excited. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Denise Lee Yohnconsumer electronicsConsumer Electronics Show
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    mobileStorm » Digital Marketing Blog

  • Digital Advertising is 2015’s Ultimate Growth Market

    Mobile Marketer
    22 Jan 2015 | 5:00 am
    Television advertising is still a contender, but for anyone looking at the growth projections, digital ad spending is where it’s at for 2015. According to a recent forecast from Strategy Analytics, digital advertising in the U.S. will grow 13 percent in 2015. That would represent a 3.2 percent increase in total ad spend to $186.6 billion. “By comparison, the TV ad spend is expected to grow only 1.7 percent, while print advertising will decline 7.9 percent year-over-year,” noted Multichannel News in its coverage of the forecast. “The year’s digital ad increases will…
  • Gartner: IT Leaders and CMOs Must Play Nice for Optimal Success

    Mobile Marketer
    21 Jan 2015 | 8:25 am
    Underscoring the need for company IT leaders to work in concert with company CMOs, Gartner is out with a new report that ties a direct link between IT and marketing in future enterprise success, By 2018, the report notes, CIOs who build strong relationships With CMOs will drive a 25 percent improvement. “Increasing marketing technology investments are demanding more involvement from IT leaders to enable marketing to achieve full business value from its investments,” reads a report summary by Gartner. The challenge, however, must begin this year. IT leaders supporting marketing…
  • Why Mobile Marketing to Millennials is So Important

    Mobile Marketer
    20 Jan 2015 | 5:00 am
    If Millennials aren’t high on your list of priority targets for your mobile marketing efforts, it may be time to revamp your priorities. According to freshly published research from Chase, Millennials are exceedingly prone to act fast on a deal or offer presented on their mobile device or computer. Impulse buys, as they are commonly known, have reached epidemic levels among Millennials, indicating that if relevant and timely offers engage their interest, the chance for converting that timely interest into a sale is favorable. Last year, a similar study by Gallup indicated that…
  • Social Media Pushes Digital Video to Record Growth and $7.7 Billion in Ad Revenue

    Mobile Marketer
    16 Jan 2015 | 5:00 am
    “Back in the day,” as the young folk say, YouTube was the place to go for video. Not just a place, not just one place — it was THE place. But a new day is dawning and whether YouTube will hold onto to its video laurel wreath in the future is very much an open question. Why? Digital video is experiencing amazing growth, mostly by dint of social media sites that are doing everything they can to encourage that growth, facilitate video through better tech, and capitalize on the trend. According to stats from eMarketer, U.S. digital video advertising will reach $7.7 billion this…
  • 8 Out of 10 Online Adults Now Have a Smartphone

    Mobile Marketer
    13 Jan 2015 | 5:00 am
    Freshly published data from the new GWI Device Report shows that smartphone ownership is exceedingly elevated among adults who routinely go online. According to analyst Jason Mander, PCs and laptops remain in “pole position,” as 91% of internet users between the ages of 16-64 admit to personally owning one. But smartphone ownership doesn’t trail too far behind. “Smartphones have now established themselves as absolutely mainstream devices too,” Mander explains, citing data that 80% of online adults now admit to owning a smartphone. And the growth isn’t about…
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    David Airey

  • The craft of neon sign-making

    David Airey
    21 Jan 2015 | 6:50 am
    Mike Heist has been working in the neon industry in Portland, Oregon for 30 years. A master in his craft, Mike is responsible for the bending of some of the city’s most iconic signage. 10 SECONDS is a short film by The Pressure about work, happiness, and Mike’s insight into the amazing process of handmade neon signage. I caught this explanation in the Vimeo comment thread: “That part in the end is Mike adding a drop of mercury. The electricity heats the mercury, which turns it into a vapor form (what Mike calls the equivalent of a ‘million tiny mirrors’), and that is what makes…
  • Homelessfonts

    David Airey
    15 Jan 2015 | 6:44 am
    Homelessfonts is an initiative by Barcelona-based Arrels Foundation that consists of creating a collection of typefaces based on the handwriting of homeless people. The typefaces are then made available for purchase, with profits going toward food, shelter, and social and health care for the 1,400 people supported by the Arrels Foundation (approximately half of all the homeless in Barcelona). What’s not to love about the initiative? More on the Homelessfonts site. Also, every council should have a webpage like this: What to do if you see a person sleeping on the street. Via @issue.
  • Outgoings in design self-employment

    David Airey
    6 Jan 2015 | 4:33 am
    A question from graphic designer Frankie Forzoni: “What are your initial business costs and annual outgoings?” There are the standard utilities — mortgage, electricity, heating, telephone and broadband. If working from home, you can reclaim a percentage of these bills when filing your tax return. If your studio is away from your home then the full spend is tax deductible. Then there are the workspace basics — a desk, a computer (with MS Office and iWork), a chair, a printer/scanner, ink, paper, a lamp, a bookcase (and books), shelves, sketchpads, pens, pencils, and so on. Be sure to…
  • Designers and their mobile apps

    David Airey
    24 Dec 2014 | 3:03 am
    I asked a few talented designers what phones they use, and if there are any functions or apps (other than emails, calls, and browsing) that help them with their design work. Khoi Vinh, on Twitter (iPhone 6 plus) 1Password, Evernote, Todoist, Reeder, Genius Scan+, “I recently posted about my homescreen, too.” Alix Land, on Twitter (iPhone 5s) 30/30, Pocket, Pedometer++, Nike Running, Daily Yoga, Mindfulness Daily, “The ‘lifestyle’ apps help me take a break and exercise, refreshing me to start designing again.” Brian Hoff, on Twitter (iPhone 6) Sunrise, Dropbox, Google Hangouts,…
  • Site changes

    David Airey
    16 Dec 2014 | 3:20 am
    After four or five years using my old theme it was time for an update. Portfolio I chose Emil Olsson’s Hi-Response WordPress theme to show my work. The idea was to use Hi-Response for the portfolio and blog, but there are 700 or so blog pages here, and it would’ve meant recreating each of them from scratch, so my identity projects (more to follow) are formatted within Emil’s template, and the blog is kept separate using a child theme of Anders Norén’s Fukasawa. Blog Emil Olsson and Anders Norén on Twitter. Unlike my previous layout (screenshot below), the masonry…
 
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    adland.tv - all the adnews not fit to print

  • O HUI "Beautiful Lips" (2015) 2:30 (South Korea)

    kidsleepy
    25 Jan 2015 | 8:33 am
    Here's a neat idea from Korea. If I'm understanding correctly, it's hard for couples in Korea to express their heartfelt sentiments. So, 9Fruits created a lipstick-shaped digital recorder. The idea being this: Country:  Korea Commercials:  Health & Beauty Read more about O HUI "Beautiful Lips" (2015) 2:30 (South Korea) Add new comment
  • Advertisers premature release of super bowl commercials leave viewers unsatisfied

    Dabitch
    23 Jan 2015 | 3:44 pm
    Sadly, what has gotten more common over the years has now reached epic proportions. Super Bowl ads from marketers including Carl's Jr, Lexus, and Toyota have already been released or previewed, and the super bowl surprise will already feel like a rerun before it even began. To all people releasing early, you should know, that this is not the way to build hype. To all those who have been told to embargo, and still tell, that is not the way you keep friends. Adland:  adrants Read more about Advertisers premature release of super bowl commercials leave viewers unsatisfied Add new comment
  • Vauxhall Corsa "A-Z" (2015) 1:00 (UK)

    kidsleepy
    23 Jan 2015 | 8:41 am
    Jake Bugg has become the Moby of this decade, licensing his music as much as possible, to pay the bills, cause piracy sure don't pay. Country:  United Kingdom Commercials:  Automotive Read more about Vauxhall Corsa "A-Z" (2015) 1:00 (UK) 1 comment Add new comment
  • MoneySuperMarket - Dave's #EpicStrut - (2015) :60 (USA)

    Dabitch
    23 Jan 2015 | 3:30 am
    Dave is so money with his butt-padded tight jean short and his size 12 stiletto heels. Country:  United Kingdom Commercials:  Business & finance Read more about MoneySuperMarket - Dave's #EpicStrut - (2015) :60 (USA) 1 comment Add new comment
  • Bud Light – Real Life PacMan #UpForWhatever - (2015) :90 (USA)

    Dabitch
    23 Jan 2015 | 12:06 am
    Continuing their idea from 2014 Supe Country:  United States Commercials:  Drinks & Alcohol SuperBowlAds:  2015 Super Bowl XLIX commercials Read more about Bud Light – Real Life PacMan #UpForWhatever - (2015) :90 (USA) Add new comment
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    Osocio

  • Social Marketing explained in 61 seconds

    Marc van Gurp
    24 Jan 2015 | 9:51 am
    You work in Social Marketing and not everyone understands what that is. Then show this straightforward video, it is perfect for birthday parties. The shortest version of the profession that you can think of. It is an episode of the Sixty seconds series from the Griffith University. Sharyn Rundle-Thiele, Professor in Social Marketing used these 60 seconds (actually 61 seconds) to explain what she is doing all day. It’s a bit simplistic and not quite complete. I would like to add what is in our statement (replace advertising by marketing): Unlike commercial advertising, which only…
  • Turn the world upside down: Sponsor a Wealthy Child

    Marc van Gurp
    23 Jan 2015 | 1:45 pm
    Sponsor a Wealthy Child (SaWC) is an online game that turns the world of Humanitarian aid upside down. Families from the Developing World come to the rescue of Western children ravaged by relational poverty. It is about these questions: Who really is wealthy and who is poor? Sponsor a Wealthy Child comes with three infomercials telling the stories of children in need. Like the story of Zachary (see above) a 14 year old child who lives with his family in the Middle West. Like thousands of other children in his area of the world, Zachary had sunk into a state of severe Internet addiction.
  • Be My Eyes

    Reuben Turner
    23 Jan 2015 | 9:01 am
    Be My Eyes – beautifully designed new site, app and idea from Denmark that puts blind and sighted people together to solve the problems that come from living in a sighted world. I don’t know the data protection or safety issues behind it, but it’s a lovely idea. (My one criticism? The phrase ‘the blind’. ‘Blind people’ isn’t much harder to write.)
  • Is it less intelligent to like popular culture?

    Tom Megginson
    22 Jan 2015 | 4:06 pm
    With these ads for an Israeli public college, you are asked to choose whether you will be defined as an outrageous pop star or troubled author. Or, between another outrageous pop star and a famous victim of French antisemitism: It’s a funny juxtaposition, and may appeal to some youth. But it’s really a false dichotomy. I suppose the ads could be read as “if you only know popular culture, and don’t have a broader education, people will see you as shallow.” if you only know popular culture, and don't have a broader education, people will see you as shallow.Click…
  • Teen parents as a jack-in-the-box to tell that a baby can wait

    Marc van Gurp
    22 Jan 2015 | 1:27 pm
    These bus shelter ads are part of an ongoing series from Milwaukee too tell kids that a baby can wait. The truth about being a parent means putting baby’s needs before yours, and these ads depict teen parents as a hand puppet, a jack-in-the-box and a pull toy, all being controlled by a disproportionately sized baby.  The ads read: “Have a baby too young and it’ll control your life.” The ads encourage viewers to visit www.babycanwait.com for information and resources. Nicole Angresano, vice president of community impact for United Way: As any parent knows, once you are responsible for…
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    Greg Verdino's Marketing Blog

  • A Visual Orientation to Digital Transformation

    Ian Patterson
    22 Jan 2015 | 3:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Trends for 2015

    Greg Verdino
    5 Dec 2014 | 8:31 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Three Truths About Today’s Digital Economy

    Ian Patterson
    27 Oct 2014 | 4:01 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Digital Is the Answer. What’s the Question?

    Greg Verdino
    23 Oct 2014 | 11:27 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • The Dark Side of Digital

    Ian Patterson
    20 Oct 2014 | 6:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
 
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    Servant of Chaos

  • Look at Me-When Screen Time Changes Lives

    Gavin Heaton
    21 Jan 2015 | 2:57 pm
    Walk tall, walk straight and look the world right in the eye — Val Doonican In my childhood home we listened to both kinds of music – country and western. There was none of this “modern” country – it was heavily loaded with Johnny Cash, Charlie Pride and Waylon Jennings. There was a smattering of Willie Nelson, albums of Dolly Parton before 9 to 5, and even some Elvis. Of course, there was Slim Dusty. But one of my Nan’s favourites was Val Doonican’s Walk Tall. She would say it was more than a song – it was a handbook for life. The concept of looking the “world right in…
  • Improve your Business and Your Mind with Slideshare

    Gavin Heaton
    20 Jan 2015 | 1:32 pm
    The idea of continuously learning seems like a “no brainer” to me. Being naturally curious, I have always sought out knowledge – and have been lucky to find it in abundance. But my efforts have never been idle – they have never been for the sake of knowledge alone. For while I love acquiring knowledge, I love – even more – the thought of turning that knowledge into action. Doing. Making. And now with an abundance of learning opportunities via the web, everywhere I look I see opportunity. There are blogs written by whip smart innovators, thinkers and doers. There are YouTube…
  • Australian Online Retail Grows – But Did You?

    Gavin Heaton
    14 Jan 2015 | 3:24 pm
    An interesting report has been released by eWay – the online payments gateway that powers more than 17,000 Australian online stores. Showing a 20 percent year-on-year growth for the mid-November to mid-January period, the results bode well for the struggling retail industry. The report reveals that with traditional sales kicking in on Boxing Day (26 December), the industry received a much needed boost. Over $35 million was spent not in-store, but from the comfort of our living rooms. But rather than a “holiday spike”, there was a consistency in spending online. “It was very steady.
  • Top Social Media Trends for 2015

    Gavin Heaton
    17 Dec 2014 | 2:09 pm
    In the world of social media and content marketing, we talk about the “Three Bs” of content. You can either: Buy – pay for the creation of content Build – make content yourself Borrow – share the great work of other And around this time of year, we start seeing blog posts, articles and presentations on the trends for the year ahead. And while I have my own ideas about what is coming and whether (any of it) is important, my former SAP colleague, Natascha Thomson has put together a quick-to-read presentation on the 2015 trends which I thought I’d borrow. Since leaving SAP,…
  • Celebrate the Stuff You Already Own

    Gavin Heaton
    7 Dec 2014 | 2:27 pm
    I never wanted to be a businessman. All I wanted was to do my craft … and climb mountains. — Yvon Chouinard, Founder of Patagonia Origin stories are vitally important for your business. They are vital for the way that your customers perceive and engage with you and they are vital for your employees. But the reason they are important is because they provide us all with a narrative that speaks to our sense of purpose. Often when we think of purpose, we think of our “mission” statements – or our “vision”. But purpose goes beyond these often banal statements. Purpose speaks to…
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    Sparring Mind

  • The Under-appreciated Benefits of Creative Consistency

    Gregory Ciotti
    5 Jan 2015 | 1:33 am
    Consistency doesn’t count for everything, but it sure counts for a whole lot. With the many landmines out there, ready to derail even the most talented of people, “showing up” regularly offers undeniable benefits. Some of these perks often go overlooked. For those excited to make progress this year, let’s keep in mind all of the advantages at our disposal when we have an enviable attendance record: Consistency begets consistency. A person in motion stays in motion, unless acted upon by a Netflix binge session. The creative mind is much like machinery. Too much work…
  • Stop Searching for Lifehacks. Focus on This Instead.

    Gregory Ciotti
    19 Oct 2014 | 9:47 pm
    Compounding interest produces the most meaningful results, not individual swings. Why then, has the world become obsessed with “lifehacks?” Partly because a small selection of shortcuts are useful and meaningful. But also because businesses know that we are drawn to the illusion of progress. I’ve often joked that Men’s Health has given up on writing headlines because they know that the market for fitness information is greater than the actual information available. You’ll laugh, but let us not forget we live in a world where customers were buying…
  • Are You Cultivating Knowledge, or Just Consuming Information?

    Gregory Ciotti
    4 Aug 2014 | 9:43 pm
    Quality output demands quality input. As healthy food fuels the body, so does brain food fuel the mind. Garbage in, garbage out as they say. Amidst the “sky is falling” debates over how TV and the Internet are making us mindless drones, this is the real issue to keep in mind — we need to be cultivate more than we consume. It’s an important concept worthy of regular revisiting. To begin, let’s explore a theatrical look on what is at stake when we don’t take our information diet as seriously as our nutritional diet. Drowning in a Sea of Irrelevance Below is…
  • “Don’t Do Something You Might Regret”

    Gregory Ciotti
    19 Jun 2014 | 2:34 pm
    Regret is the worst emotion to base your decisions on. Regret is negative reinforcement. It is self-loathing and destructive. So why do we often parrot the advice of “Don’t do something you might regret?” On the surface, it seems a simple message that encourages caution, but it could be structured without the worry and pessimism. Why not say: “Do something you’ll be proud of.” Or “Do something you would respect someone else for doing.” This places emphasis on allowing your values to drive your choices, rather than letting anxiety control your actions. It is impossible…
  • Beethoven’s Surprisingly Simple Habit for Creative Breakthroughs

    Gregory Ciotti
    16 Jun 2014 | 2:29 am
    Creativity does not rest on eureka moments — it is a process, designed to consistently bring abstract ideas into the tangible world. For creatives, this emphasizes the importance of routines. Random bits of profound inspiration are few and fleeting; consistent work in your craft requires a sustainable way to develop good ideas into great ones. Recall the wise words from Chuck Close: “Amateurs sit and wait for inspiration, the rest of us just show up and go to work.” Perhaps one of the best ways to improve your own processes is to study the masters. Thanks to books like…
 
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    m-cause

  • It is hard to Love your enemies

    Ryan Jones
    18 Jan 2015 | 12:44 pm
    In honor of MLK Jr. day, I’m linking to this excellent sermon on loving your enemies–a terribly hard thing to do. Love is the highest ethic and it definitely took a lot of love to be a non-violent protester in the face of haters back in the 60s. So, in the face of everything that is happening in the world today, it is critically important to remember the example of Dr. King.                         Picture source: moralheroes.org  
  • McDonald’s gets “uber-transparent” and the crowd responds

    Ryan Jones
    11 Jan 2015 | 12:46 pm
    Do you like Chicken McNuggets?  I confess, I enjoy driving through McDonald’s from time to time for a box of McNuggets.  So, I was relived when I saw this “under the hood” video from McDonalds, revealing how Tyson makes a McNugget. The “Internet” wasn’t too impressed though.  Over the past 31 days, McDonald’s has had some of the most disliked videos on YouTube–driven by the heavily disliked McNuggets transparency video.     Across the brands that eBench tracks, McDonald’s led YouTube with 18% of the dislikes-with Google coming in…
  • Facebook Zero? Taking a true “portfolio” approach to social in 2015

    Ryan Jones
    31 Dec 2014 | 1:50 am
    Last year about this time (Dec 2013) Facebook signaled how things were going to change for branded organic reach over the course of the year.  It’s been interesting to watch this play out over 2014.  Facebook kicked things off with this quote at the end of 2013. “Pages will likely see changes in distribution. For many Pages, this includes a decline in organic reach. We expect this trend to continue as the competition for each story remains strong and we focus on quality” Then, Social@Ogilvy ran an article in May 2014 entitled “Facebook Zero” documenting a…
  • 21st century magazine content discovery

    Ryan Jones
    2 Nov 2014 | 1:11 am
    Just a few years ago, it was easy to find a vast rack of magazines covering every interest niche imaginable at the big box store around the corner.  You could sit with a stack of magazines–and an overpriced coffee—and waste away the day. Nowadays, people are spending less time at the magazine racks and more time with their mobile devices. Quietly, Pinterest has become the (virtual) place people discover content around their interests.  Instead of tearing out a magazine page to save a delicious recipe, people are saving content to their Pinterest boards, so they can pull up the…
  • Snickers and Johnny (Football) Manziel team up. And YouTube viewers cheer …

    Ryan Jones
    13 Sep 2014 | 3:51 am
    September is one of my favorite months.  (American) Football season kicks-off and the weather is generally great for BBQ and games. Snickers recently teamed up with social media star “Johnny Football” for a fun video that helped the brand perform well on YouTube over the past 31 days. Skittles may have had more views over the past 31 days, but Snickers dominated share of ratings (29% share) in the confectionery category on the back of strong engagement around the “Johnny JamBoogie” video.                     Snickers…
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    Experience: The Blog

  • USAA, Uber and Colorado Embrace the Collaborative Economy

    Augie Ray
    11 Jan 2015 | 9:32 pm
    It is no secret that today's revolutionary collaborative economy companies present many challenges to established business models and laws, not the least of which are those pertaining to risk. Luckily, new forms of protection--including laws and innovative insurance options--are being developed to cover ridesharing participants.USAA, Uber and the state of Colorado have all taken actions that not only protect consumers but also facilitate the continued growth of sharing economy firms. Their actions demonstrate how Transportation Network Companies (TNCs, such as Uber and Lyft), states…
  • What 2014's Ugly Social Media Stock Performance Means for the Future

    Augie Ray
    2 Jan 2015 | 11:23 am
    With all the buzz around sky-high valuations for collaborative economy and messaging startups, you may have missed that publicly held social media stocks had a pretty terrible year in 2014. The 11 U.S. stocks in the social media industry--including those in categories such as social networks, ratings and reviews, community platforms, relationship and content management and collaborative economy--lost 19.2% compared to a NASDAQ increase of 14.31%. Of the eleven stocks, just one outperformed the market, only three gained in 2014 and half lost more than a quarter of their value.Chart from…
  • Five Tips To Help CMOs Improve Social Media ROI in 2015

    Augie Ray
    23 Dec 2014 | 5:30 am
    The coming year will be a watershed one for social media marketing, I predict, and not in a positive way. A topic that was only whispered about in private conversations early in the year is now being openly discussed: For many brands, earned media and content marketing are not delivering results in line with the investments. Some claim our metrics and strategies must mature, but it is getting harder to ignore the limitations of marketing in the social channel. So unavoidable is this discussion that even at the Social Media Today Social Shake-Up, a confab of social elite, a speaker asked…
  • Social Media Marketing: It's All Been Said Before

    Augie Ray
    5 Dec 2014 | 12:26 pm
    I find it difficult to get inspired to write about social media marketing any longer. Where others see ongoing brand difficulties in social media and claim "we're still learning," I see a marketing channel that is fully mature (and by some measures in decline).As you review all of the inevitable blog posts this month that list 2014's top PR blunders and Social Media #Fail examples, ask yourself if these mistakes were ones caused by an exploration of untested strategies in a new medium or an inability to apply (or perhaps believe) the available data and lessons learned? I think you…
  • Why an Uber Decline May Be Good for the Emerging Collaborative Economy

    Augie Ray
    20 Nov 2014 | 9:48 pm
    Uber has been a poster child for the emerging sharing economy. While other collaborative economy startups like Airbnb and LendingClub have grown and garnered attention, they have yet to create the sort of impact within their verticals that Uber has in the livery business. In San Francisco, for example, Uber (with an assist from other ride-sharing startups) has already caused a 65% decline in taxicab trips and New York has seen a small but unheard of decline in the price of taxi medallions.Given Uber's prominence in the early days of the collaborative economy, it may seem odd for me…
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    The Future Buzz

  • Ditching Your Commute Qualified: Worth ~$40K / Year In Happiness

    Adam Singer
    21 Jan 2015 | 10:23 am
    5 years ago when I left Minneapolis to move to San Francisco, I went car-free and documented how even after a short time period I found the experience completely transformative for my life in a positive way. As positive if not more so than ditching cable TV or getting better and more consistent exercise.Since then, I’ve shared several pieces of research indicating how your commute is causing unhappiness in a way you will never normalize against. This post shares more details + actual data, but it’s easily summarized in this graph:So as someone who has been advocating a…
  • 3 Tools To Ensure Your Analytics Implementation Is Setup Right

    Adam Singer
    5 Jan 2015 | 9:35 am
    The following is my January 2015 Analytics column, originally published on ClickZ. You can read all my previous postings on ClickZ here. In a previous column, I shared technical reports related to performance that modern marketers can’t live without. It’s true, technical issues are a shared responsibility of marketers and developers, with each group having a strong understanding of the other. In my years of experience as a consultant, not some, but all marketing teams with a fluency in and operational structure to implement technical fixes came out ahead because they were getting…
  • Analytics Insights To Inform Your Marketing

    Adam Singer
    12 Dec 2014 | 4:26 pm
    One of the most frequent requests I receive while speaking at events and talking to users is for us to release more macro insights. We’ve been listening, and December has been a great month for us for sharing big picture thinking and unique data.What have we done? Our team has shared 2 awesome uses of Analytics data to help you better understand the digital landscape. I think they’re really useful, and so wanted to share them both with you below in today’s quick post:1. Updated Customer Journey to Online Purchase ToolLast year we introduced “The Customer Journey to Online…
  • Deadliest Catch & How To Win As A Content Marketing Greenhorn

    Guest Author
    2 Dec 2014 | 9:13 am
    The following is a guest post by Future Buzz community member Lucas Miller. Unless you’ve embraced the life of a hermit over the past decade or so, it’s impossible that you haven’t seen at least one of the 1,000 episodes of Discovery Channel’s “Deadliest Catch.” The show depicts the real-life, heart-pounding nature of being a king crab fisherman out on the dark, dangerous waters of Alaska’s Bering Sea.Usually — serving as a point of comedic relief during an otherwise tense environment — the newest member of a ship’s crew or “greenhorn,” as they’re most commonly…
  • Why Virgin America Is (By Far) The Best US Airline

    Adam Singer
    16 Nov 2014 | 4:39 pm
    As a (relatively) frequent traveler, typically around ~30-40 trips a year involving flying, I’ve almost universally hated airline brands. Delayed flights due to broken planes, awful customer service, bad e-commerce platforms, overbooked flights, uncomfortable seats, terrible food in-flight, etc. I am not going to go on because I’m sure you have your own things that annoy you about flying.With that I love to travel personally and professionally and while the aspect of physically moving from place to place via plane is not a pleasant experience I deal with it, and mentally…
 
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    Damn, I Wish I'd Thought of That!

  • 3 one-sentence word of mouth wonders

    Andy Sernovitz
    23 Jan 2015 | 1:00 pm
    This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Short is sweet when it comes to word of mouth topics. Why? Because word of mouth is lazy. To get people to talk about your stuff, don’t ask them to remember long messages and don’t make them explain something complicated. Instead, give them something portable — something they can say in one sentence. Here are some simple word of mouth topics to inspire you: 1. “They put everything on a donut.” 2. “They hand it to you upside…
  • Newsletter: #1021: The “Lessons from a Podcast” Issue

    Andy Sernovitz
    22 Jan 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Some experts think podcasts are experiencing a kind of renaissance. And it seems even more true now that so many people are downloading and binge-listening to Serial, a story about a mysterious murder case told in weekly episodes over the course of a season. Besides being a spinoff of the even more popular podcast, This American Life, Serial has a lot of things going for it that has made it a…
  • Ike Pigott, Communications Strategist for Alabama Power at Southern Company

    Andy Sernovitz
    20 Jan 2015 | 1:00 pm
    This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. This member profile comes from Ike Pigott, Communications Strategist for Alabama Power Company, a division of Southern Company. We’re thrilled to have had him as a member of SocialMedia.org since 2011. “When I first came to the company there was no social media role. The hiring manager knew I had social media experience in my background and knew that the company would eventually need it. But I was hired for a completely…
  • 3 word of mouth marketing tips for startups

    Andy Sernovitz
    16 Jan 2015 | 1:00 pm
    This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Launching a business? We know that means you have a tight budget and an even tighter schedule. So we’ll get right to it: 1. Make great partnerships 2. Don’t overlook the right talkers 3. Try new things often 1. Make great partnerships Partnerships can help you share fans with other businesses and find new and better ways to serve your customers. For example, Parking Panda, a startup for helping people find places to park, worked with Federal Parking, a…
  • Newsletter: #1020: The “Lessons from Great Email Newsletters” Issue

    Andy Sernovitz
    15 Jan 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Yes, social media is important, and your website definitely can’t suck. But building an email list is still one of the absolute best ways to stay in communication with your customers. Here are some great email newsletters to inspire you: 1. Zillow and Trulia 2. Launch Ticker 3. Yelp 4. Check it out: Upside Down Text 1. Zillow and Trulia Zillow, an online real estate database, knows that…
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    BE RELEVANT

  • My favorite reads of the past week (weekly)

    Tamara Gielen
    18 Jan 2015 | 12:30 am
    How to Create Call-to-Actions That Drive Conversions | BrightTALK Webinar: How to Create Call-to-Actions That Drive Conversions http://j.mp/17zTJTT Posted from Diigo. The rest of my favorite links are here.
  • My favorite reads of the past week (weekly)

    Tamara Gielen
    4 Jan 2015 | 12:30 am
    It’s Time to Drop the Text Version | ClickZ It’s Time to Drop the Text Version http://j.mp/1AmC1Oq #emailmarketing Email Marketing: What Parts of It Are Dead and What Parts Are Very Much Alive | ClickZ Email Marketing: What Parts of It Are Dead and What Parts Are Very Much Alive by @jeannieymullen http://j.mp/1Db0eqj Coding for DPI Scaling in Outlook 2007-2013 Coding for DPI Scaling in Outlook 2007-2013 http://j.mp/1BnN48a #emailmarketing Android Gmail App and Inbox App Still Increasing Font Size Android Gmail App and Inbox App Still Increasing Font Size http://j.mp/14hpijY…
  • My favorite reads of the past week (weekly)

    Tamara Gielen
    28 Dec 2014 | 12:30 am
    Get 3X the conversion rate by adding a second “option,” research finds Get 3X the conversion rate by adding a second “option,” research finds http://j.mp/1rgM1q9 Posted from Diigo. The rest of my favorite links are here.
  • My favorite reads of the past week (weekly)

    Tamara Gielen
    21 Dec 2014 | 12:30 am
    j.mp 21 Welcome Emails to Inspire Your Lifecycle Marketing by @veroapp http://j.mp/1J7FJz9 What’s the State of Marketing in 2015? New Industry Survey Reveals Key Trends | StrongView What’s the State of Marketing in 2015? New Industry Survey Reveals Key Trends http://j.mp/1z0qn7o 3 Conversion Psychology Principles to Use in Sales Copy | Writtent Blog 3 Conversion Psychology Principles to Use in Sales Copy http://j.mp/1sCQgbb 9 Must-Use Writing Strategies [+Examples] | Writtent Blog 9 Must-Use Writing Strategies [+Examples] http://j.mp/1sCQpeJ BeeFree | Free email editor to build responsive…
  • How to create Call-to-actions that drive conversions – webinar highlights and video

    Kath Pay
    17 Dec 2014 | 7:30 am
    I recently presented A LOT of great tips, advice and best practise examples in a webinar – too many to cover in this post. So read on for a few highlights and access the recorded webinar, jam-packed with juicy conversion-driving must-knows!  I kicked off by stressing the importance of understanding your audience and how they engage with you. Then you can take the tips and advice provided in the webinar and adapt them to suit your business and customers.  Watch the webinar below or read on for the highlights... Right time, right place: Make sure your CTA is in a logical part of the…
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    DetectiveMarketing.com

  • Time changes change

    Stefan Engeseth
    12 Jan 2015 | 12:25 am
    Time changes change.
  • Merry Moose Christmas & Happy New 2015

    Stefan Engeseth
    22 Dec 2014 | 2:43 am
    Merry Christmas & Happy New Year. See you 2015.
  • BizSugar articles sprinkled with our sugar

    Stefan Engeseth
    17 Dec 2014 | 6:11 am
    Over 500,000 small business owners have their own site called BizSugar. We are more than happy that that this great community shared several articles inspired by our own sugar content. Most of these articles were created by BizSugar’s moderator, Martin Lindeskog.
  • Will Apple introduce a currency 2015 with Steve Jobs on the coin?

    Stefan Engeseth
    15 Dec 2014 | 3:22 am
    Will Apple introduce a currency 2015 with Steve Jobs on the coin?
  • Top 10 posts – updated 11 December 2014

    Stefan Engeseth
    11 Dec 2014 | 1:58 am
    1. Olympic Games in marketing 2. Theatre vs. Organic food: Flowers from my Mother’s Garden 3. Press release: Ikea will move into fashion next, predicts Swedish author Stefan Engeseth 4. Pampers sponsor sex? 5. Adds for Ikea fashion? 6. AppleCurrency with Steve Jobs on the coin 7. World premier of the first defense business workshop ever 8. Standing still will put you on the menu 9. Who said creating trouble can’t be an effective way for change management 10. How Sir Tim Berners-Lee invented the World Wide Web by cracking the code: Not invented here!
 
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    PsyBlog

  • This is What Depression Does to The Brain’s ‘Disappointment Circuit’

    Jeremy Dean
    25 Jan 2015 | 6:51 am
    Could there be a 'dimmer switch' for depression? Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Advertisement 6 Foods That Fight Belly Fat Brought On By Yo-Yo Dieting. Related articles: Mysterious Brain Region That is Vital to How You Decide Brain Region Discovered That Stops You Being a Couch Potato Connectivity: The Difference Between Men’s and Women’s Brains A Strange Depression Symptom That Most People Don’t Know A Blood Test for Depression
  • Study Finds Memory Has a Fascinating Effect On Sleep

    Jeremy Dean
    24 Jan 2015 | 6:29 am
    Poor sleep's negative effect on memory is well-known, but what about the effect of memory on sleep? Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Advertisement 6 Foods That Fight Belly Fat Brought On By Yo-Yo Dieting. Related articles: You Can Learn a New Language While You Sleep, Study Finds How Sleep After Learning Enhances Memory Hidden Caves in the Brain Open Up During Sleep to Wash Away Toxins Nasal Spray Effective Treatment For Memory Loss and Alzheimer’s, Study Finds Lack of Sleep During…
  • A Handful of This Everyday Food Improves Memory, Concentration And Processing Speed

    Jeremy Dean
    23 Jan 2015 | 6:55 am
    Just 13 grams of this regular food improves brain function across the ages. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Advertisement 6 Foods That Fight Belly Fat Brought On By Yo-Yo Dieting. Related articles: Learning Challenging New Skills Like Photography Improves Memory The Familiar Food Which May Help Fight Alzheimer’s Disease Green Tea Improves Working Memory Mindfulness: 6 Steps to Better Memory, Verbal Reasoning and Improved Concentration Can Doodling Improve Memory and Concentration?
  • Men and Women Process Emotions in Different Ways: This Affects What They Remember

    Jeremy Dean
    22 Jan 2015 | 8:50 am
    Study of 3,000+ finds men and women process emotions differently and this affects what they remember. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Advertisement 6 Foods That Fight Belly Fat Brought On By Yo-Yo Dieting. Related articles: How The Brain Processes The Emotions The Basic Emotion That Makes Infants Remember What They’ve Seen Connectivity: The Difference Between Men’s and Women’s Brains The Different Types of Infidelity Which Make Men and Women Most Upset Here is What The…
  • This is What Childhood Trauma Does To Human Longevity

    Jeremy Dean
    21 Jan 2015 | 6:46 am
    The effects of a stressful early childhood on critical biological processes. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Advertisement 6 Foods That Fight Belly Fat Brought On By Yo-Yo Dieting. Related articles: The Healthiest Way to Deal With Memories of a Traumatic Childhood Family Problems In Childhood Affect Brain Development Childhood Poverty and Stress Harms Adult Brain Function Effects of Childhood Bullying Last at Least 40 Years Mental Health Problems Can Shorten Life More Than Heavy Smoking
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    Affordable Internet Marketing

  • Make Money With Online Local Business Directories

    Case Stevens
    12 Jan 2015 | 11:08 pm
    An easy and quick way to make money is to take your business online. No one is unaware of the fact that for extending your business, it should be at its utmost disposal. It is a long process though, if done alone, but extremely beneficial for your business. So, it is made easy for you […] Make Money With Online Local Business Directories is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • Using Content Discovery Tools to Boost your Content Marketing Efforts

    Case Stevens
    23 Dec 2014 | 1:11 am
    If all your content marketing efforts revolve around creating fresh, original content for websites and blogs day in day out, you’re in for a treat! This post will transform content marketing for you, into an easier, more manageable and less demanding marketing initiative. Sure, creating fresh, new content is important. But you’ll agree that it […] Using Content Discovery Tools to Boost your Content Marketing Efforts is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • 6 Tips In Using Your Social Media Networks To Promote Your Business

    Case Stevens
    4 Dec 2014 | 10:45 pm
    In today’s world of fast-paced social networking, businesses, big and small, are utilizing this new and rising medium to promote their products and services to a wider market. More than half of the world’s population have access to the internet, and more than two-thirds of that having access to social media networks. Here are a […] 6 Tips In Using Your Social Media Networks To Promote Your Business is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • Emotions to Tap When Writing For Brands

    Case Stevens
    3 Dec 2014 | 5:02 am
    Before 2014 ends, leaders in mobile technology are expected to release their latest phone model yet again, getting the bulk of our year-end bonuses. Chances are, you are going to hear conversations like: Are you an Apple guy or a Samsung guy? Since when did these brands become adjectives to describe people? Well, since now. […] Emotions to Tap When Writing For Brands is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • 5 Reasons You Require a Website Now

    Case Stevens
    6 Nov 2014 | 7:26 am
    If you haven’t noticed that almost all marketing and business has moved at least some portion of their operations to the internet, that sound you hear going off is the final boarding call. If you aren’t online by now, this is probably about the last chance that you have before your business starts truly suffering […] 5 Reasons You Require a Website Now is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
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    The Accidental Product Manager

  • When Apps Go Bad: What We Can Learn From Wendy’s Mistake

    drjim
    19 Jan 2015 | 1:00 am
    Wendy’s Product Managers Have Made A Mobile App MistakeImage Credit: Huffington Post In the U.S. the Wendy’s fast food chain is well known. They may not be as large as McDonalds or have as many restaurants, but they do all right and I for one really like their salads. However, the product managers at Wendy’s recently got bitten by the mobile application (app) bug and decided to update their product development definition and create and app that would make it easy for repeat customers to buy food. The problem is that they did a bad job of this. Perhaps we can learn from their…
  • Sometimes Big Data Just Isn’t Enough For A Product Manager…

    drjim
    12 Jan 2015 | 1:00 am
    Product Managers Need To Understand That Big Data Does Not Solve All Problems Image Credit: infocux Technologies If you’ve had a chance to see just about any magazine associated with your industry lately, I’m sure that you’ve stumbled across an article that was talking about “big data”. There are a lot of different definitions for just exactly what Big Data is, but in a nutshell it’s taking very large data sets and processing them using sophisticated analytical tools in order to try to uncover just exactly what your customers are really thinking. Is it…
  • What The Product Managers At Box Are Going To Have To Do To Survive

    drjim
    5 Jan 2015 | 1:00 am
    The product managers at Box are going to have to make their product uniqueImage Credit: Indiana University How great would it be to be a product manager who was in charge of a product that was showing up in the newspapers every day? Box, a company that offers online storage, is preparing to have an Initial Public Offering (IPO) where they will sell stock in the company for the first time. It turns out that this is all great, but the Box product managers are facing some serious competition and it’s not 100% clear what they are going to do in order to deal with it… The Need To Be…
  • The Problem That Product Managers Have With Super-Sized Products

    drjim
    15 Dec 2014 | 1:00 am
    Caption: Sometimes too much is too muchImage Credit: Matt McGee So how did your product start out? I suspect that your company discovered that a group of potential customers had a problem, created a product development definition to solve that problem and then went out and sold a product based on that. With a little luck, both you and your company were successful doing this. When you wanted to boost your sales, you looked around for potential customers with problems that were similar to the one that you were solving and added features to your product to solve those problems also. Sounds just…
  • The Truth? Your Customers Can’t Handle The Truth!

    drjim
    8 Dec 2014 | 1:00 am
    Can your customers handle it if you tell them the truth?Image Credit: John Irving How much does your product cost? No, I mean based on your product development definition how much does it really cost? Once you account for all of the taxes, installation fees, ongoing maintenance, how much are your customers going to end up paying to use your product? Perhaps even more importantly, how are your customers going to feel as they start to discover the trail of additional fees above and beyond the initial purchase price that they are going to have to end up paying? The Problem With Concert Tickets…
 
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    Take Me To Your Leader!

  • 5 Best Innovations from CES 2015

    Freddie Laker
    21 Jan 2015 | 11:04 pm
    CES has been and gone for another year. For the few people who have never heard of it, like those hiding in the hills near Hobbiton in New Zealand,  CES stands for the Consumer Electronics Show, held each year in Las Vegas to showcase electronics and technology to trade professionals. It has become the traditional launching ground for many new innovative products. The 2015 Show was huge, with 3,600 exhibitors and 170,000 attendees. With so many exhibitors it has been hard to sift through the insanity to determine what I think are the five best innovations; the five things on display that I…
  • Welcome to the new Take Me To Your Leader

    Freddie Laker
    2 Jan 2015 | 10:17 pm
    Back to the Future with Take Me to Your Leader It’s time for a refresh of Take Me to Your Leader. That means a new commitment, a new site design, and a new focus on a bi-monthly newsletter. We’ll also be adding some new contributors and guest writers in 2015 as we move away from being simply Freddie Laker’s personal blog to a blog focused on new innovations and technology that will shake the world … and why we think they will be earth-shattering. Some people have asked my why it’s called Take Me To Your Leader? I’m an old sci-fi geek. I’ve been a nut about it since I was young,…
  • The Entrepreneurial Son With Everything To Prove

    Freddie Laker
    1 Mar 2014 | 11:59 pm
    This profile piece on Pando touched on some very personal subjects I hadn’t thought about in a long time. If you want some insights on my background I encourage you to read it. It was originally published on Pando.com on February 28th 2014 here. Freddie Laker carries his father with him everywhere he goes. He bears him on his back, cloaked in a thick brown bomber jacket from the 1970′s, a relic of Freddie Laker Senior’s wardrobe. He hauls him in the form of a giant album with yellowing pages covered inlogs of every flight he’s taken since infancy. He wears him in the shape of a…
  • How a ‘Rolling Stone’ Article Propelled One Entrepreneur’s Career

    Freddie Laker
    30 Sep 2013 | 10:23 am
    At CES 2012 in Las Vegas, amid a mass force-feeding of smart TVs, Freddie Laker had an epiphany: This smart TV thing is going to happen. Laker says the penetration of smart TVs reminds him of smartphones back in 2007 — and he’s excited about it. Future tech has always been exciting to Laker, and he saw an opportunity to get ahead of the smart TV trend. By this point in his life, he’s used to being ahead of the pack. “I fell in love with tech from an early age,” says Laker, a self-described “futurist” who boasts about being one of the first people in south…
  • Smart TV security: When TV watches you

    Freddie Laker
    27 Aug 2013 | 2:24 am
    If you’ve ever watched a television show aimed at children, you’ll notice that the characters often break the fourth wall to interact with their pint-sized audiences. The actors will pause after they ask a question in anticipation of a tiny voice shouting the answer on the other side of the screen. Children come to believe that the characters on TV can see and hear them just as clearly as they can see Big Bird and Sid the Science Kid. New smart TV technology is making such beliefs much more rational, even amongst adults. The designation of new television sets as “smart” now signifies…
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    SEAN TINER

  • Firenze di notte

    Sean Tiner
    5 Jan 2015 | 12:30 am
    Arno River at night (C) TinerEnjoy some night photographs of famous downtown Florence sights, including Ponte Vecchio and the Arno River. Florence at night (C) TinerArno River (C) TinerFlorence at night (C) TinerFlorence (C) TinerPonte Vecchio at night (C) TinerFlorence apartment (C) TinerDowntown Florence (C) TinerFlorence Street (C) TinerFlorence Traffic (C) Tiner
  • Ponte Vecchio

    Sean Tiner
    29 Dec 2014 | 12:30 am
    Ponte Vecchio, Florence, Italy (C) TinerPonte Cecchio, Florence, Italy (C) Tiner
  • Basilica di Santa Maria del Fiore

    Sean Tiner
    22 Dec 2014 | 12:30 am
    Basilica di Santa Maria Del Fiore (C) TinerThe Basilica di Santa Maria del Fiore or "Basilca of Sant Mary of the Flower" is the most popular church in Florence due to its size, location and history. Also known as Il Duomo di Firenze or "Domo" the church was started in 1296 and finished in 1436. It's located in the heart of Florence and only a few blocks from Lenardo di Vinci's famous David sculpture. The Basilica's brick dome is the largest in the world every constructed and tourists are able to hike up a spiral staircase to enjoy views from the dome's peak. If…
  • Abbazia di San Miniato al Monte

    Sean Tiner
    15 Dec 2014 | 12:30 am
    Abbazia di San Miniato al Monte (C) TinerFlorence is home to several remarkable and beautiful churches. Enjoy photographs from Abbazia di San Miniato al Monte, which overlooks downtown Florence from a striking hillside.Inside Abbazia di San Miniato al Monte (C) TinerAbbazia di San Miniato al Monte (C) TinerAbbazia di San Miniato al Monte (C) TinerAbbazia di San Miniato al Monte (C) TinerAbbazia di San Miniato al Monte (C) Tiner
  • Tuscany

    Sean Tiner
    8 Dec 2014 | 12:30 am
    Tuscany Countryside (C) TinerTuscany is a beautiful wine region surrounding Florence. Known for its known for its Chianti Classico production, Tuscany has several vineyards and wineries throughout the region. It's easy to enjoy Tuscany via a day trip from Florence or if you have more time, you are free to enjoy the Tuscan sun for as long as you desire.Tuscan Grapes (C) TinerTuscany Vineyard (C) TinerTuscan Winery Production (C) TinerTuscan Winery (C) TinerTuscan Apartment (C) TinerUnique Flower Pots (C) TinerTuscan Estate (C) Tiner
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    connect.icrossing.co.uk

  • 6 New Year’s resolutions to set you up for media success in 2015

    Sacha Fellingham
    16 Jan 2015 | 2:39 am
    ‘Start as you mean to go on’ as the saying goes and that is exactly the type of approach I believe is crucial to media success in 2015.  Below I’ve outlined my top six resolutions to keep you at the top of your game and to kick start your new year with highly efficient online media campaigns. 1. Paid Search: Mobile  Yes, I know it’s been the year of the mobile for so many years now however, with recent changes to Google policy whereby description line 2 was dropped on mobile and replaced with ad extensions, it’s more important than ever to get the sitelink, callout or location…
  • How chillies are helping to transform women’s rights in Swaziland

    oliver.hughes
    15 Jan 2015 | 7:02 am
    Claudia and Joe are a couple of young entrepreneurs who started Black Mamba Chilli, a chilli sauce making company in Swaziland.  But what makes them stand out from the crowd is the fact that in a country where women are still treated as second class citizens, with very limited rights, all of their chilli plant growers are women.  These women grow the chilli plants from seedlings, provided by Black Mamba, but are able to sell their produce on the open market as well as back to Black Mamba for their chilli sauces. What starts as a seedling goes on to give these women their own money,…
  • A look back: Paid social media trends in 2014

    Patrick Hoy
    14 Jan 2015 | 2:21 am
    First posted on our US blog Great Finds on 13th Jan by Patrick Hoy, Media Analyst, Digital Media. Last year paid social grew well beyond its previous boundaries. Existing players expanded their reach beyond current offerings, and perhaps more excitingly, some social platforms that hadn’t previously offered paid options opened up to advertising. As paid social media gained in popularity and momentum in 2014, five prominent trends stood out. 1.) A focus on direct response In early 2014, the innovation pipeline for both Facebook and Twitter focused heavily on attracting more direct response…
  • Link removals: What you need to know in 2015

    Samuel Mangialavori
    8 Jan 2015 | 3:10 am
    At the beginning of 2014 we predicted that link removals would be the most valuable SEO activity for the upcoming year. Now, as we look back at the last 12 months we can see that this was indeed on the mark. In the current landscape, more and more companies face the challenge to clean-up their backlink profile due to the regular updates issued by Google. One of the latest and most significant, Penguin 3.0, was rolled out in October 2014 and is just one of the many countermeasures that Google has been adopting since the arrival of Panda in 2012. Before Penguin 1.0 was introduced, a large part…
  • Natural search/SEO work experience programme at iCrossing

    Tiffanni Garner
    2 Dec 2014 | 2:28 am
    Like many graduates, I left university with little idea of what career path I wanted to take. I studied English Literature purely out of enjoyment, as I had little desire to be a teacher or an academic. As my final year came to a close, I ended up falling into business with my dad – setting up a small, artisan bakery in South East London. We worked together for two years before the opportunity to sell the business came up. I was then faced with the same problem of picking a career path. After more than a few desperate job searches, I started leaning towards digital marketing. As an…
 
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    The Database Diva

  • Drip Marketing: Work Now, Get Paid All Year

    Lori Feldman
    15 Jan 2015 | 9:00 am
    What Is DripMarketingCamp? Drip Marketing Camp: “It’s Impossible To Stay in Touch with Customers Using Only the Telephone” from Lori Feldman, The Database Diva on Vimeo. Salespeople and business owners intuitively understand the importance of keeping in touch with customers and prospects in their database. Yet following up often drops to the bottom of the to-do pile because it’s a chore. It doesn’t have to be. Technology to automate drip marketing follow up has reached the cloud. It only requires a website, customer database and marketing automation software (our…
  • How Social Media Can Elevate Your Marketing Automation

    Lori Feldman
    13 Jan 2015 | 10:35 pm
    Over the past two or three years, full-power marketing automation has finally become available to businesses of all sizes. Source: www.forbes.com Even without social media, marketing automation is the newest market differentiator between you and another organization who’s not using it. See on Scoop.it – Drip Marketing The post How Social Media Can Elevate Your Marketing Automation appeared first on The Database Diva.
  • Attention Printers, Lettershops, Ad Agencies: Here’s How To Stick Your Toe into Inbound Marketing

    Lori Feldman
    9 Dec 2014 | 3:03 pm
    I get rants, fairly often, from traditional marketers who finally hear the clock ticking on their old business models and realize they need to “get into” Inbound Marketing or risk having their client base decimated by modern marketers. Printers, lettershops, ad agencies–these are all industries that thrived in the 70s, 80s and 90s, but have seen demand for their service diminish with the advent of social marketing. Fifteen years into this “online marketing,” thing, the “clock ticking” is more like a ticking bomb threatening to blow up these…
  • Free Website Lead Training

    Lori Feldman
    13 Nov 2014 | 9:23 am
    On Monday, November 17, I’m holding a new online training class called, “Why Your Website Won’t Cough up More Leads.” It will show you 5 simple ways to get more visitors to stick and convert to sales inquiries. While my training is $35 USD, the 5 techniques will cost you nothing other than time to implement–as long as you have an email or marketing automation system. (If you don’t, we recommend Swiftpage as entry level solution and Hatchbuck as a more robust solution) But if you’re serious about getting more website leads and you want my help to do…
  • How To Become a Swiftpage Email Super Hero in 3 Months or Less

    Lori Feldman
    6 Nov 2014 | 1:18 pm
    When I started our advanced SwiftpageConnect training series over 3 years ago, I wanted to share the Swiftpage email and drip marketing strategies that helped my company go from local to international stardom (!) as one of the top Swiftpage resellers worldwide. I knew if we could do it for The Database Diva, operating in a highly competitive marketing space, we could help any Swiftpage subscriber master e-marketing and give his company an unfair advantage over his competition. Recently, every time I check our bi-weekly registration list, I always find the same name on there: Tom Jennings of…
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    Jim's Marketing Blog

  • Steve Jobs and the power of focus

    Jim Connolly
    23 Jan 2015 | 1:18 am
    How many new projects are you working on right now? I ask you this, because one of the fastest ways to massively improve your effectiveness, is to give your full focus to as few projects as possible. Why? When you are a small business owner or consultant, you have a limited number of resources. By spreading yourself too thinly, across too many ideas or opportunities, you dilute how effective you can be at any one of those projects. By deliberately choosing to focus on one good business idea at a time, and saying ‘no’ to the hundreds of other ideas demanding your attention, you get…
  • Does email marketing work? Part II

    Jim Connolly
    22 Jan 2015 | 1:31 am
    If you want to massively increase the success of your email marketing, [better open rates AND higher conversion rates], these 2 quick tips will really help you. By the way, this is part 2 of a 2 post series. You will find the link to part 1 at the end of this post. 1. Increase your email open rate Look at the recent emails you’ve opened, which were from people or companies you didn’t know. I’m asking you specifically to focus on emails from those you don’t know, because these are the emails that you’re least likely to open. Now, ask yourself why? What was it that…
  • How to feel inspired every day

    Jim Connolly
    21 Jan 2015 | 7:58 am
    The best way to feel inspired, is to inspire others. Why? Because by giving inspiration, we become a source of inspiration. We become the source of what we need! An unending cycle of inspiration Look for opportunities to inspire the people you connect with. This sets a positive cycle in place, which benefits you and those around you. Tip: What is inspiration? Steve Jobs and Picasso provide some insights! About Jim Connolly: I help small business owners grow their business, make more sales and boost their profits. To see how I can help you and your business, read this. Join me on: Twitter,…
  • Your choice: Act now or react later?

    Jim Connolly
    20 Jan 2015 | 2:12 am
    Imagine this: Imagine a business, which provides a unique range of services, rather than the same generic range of services as it’s competitors. Imagine a business, which invests time every week on improving its processes. Imagine a business, which has developed a highly effective marketing strategy that generates high quality results regularly and consistently. Imagine a business, which has a dedicated customer retention program, so that it seldom loses a client or customer. Now, imagine what would happen if a business just like that one, moved into your area, targeting your clients…
  • Stop marketing to the wrong people. Really. Stop it!

    Jim Connolly
    17 Jan 2015 | 1:45 am
    Today, I’d like to show you how to massively improve your sales results or attract more clients, with a simple and powerful improvement to your marketing. Your prospective clients Let’s start by taking a look at your prospective clients. You see, most small business owners think that everyone with a need for their service is a prospective client. That’s a mistake. An expensive mistake too. Your prospective client is someone who needs what you offer… PLUS… whose world-view is already aligned with the value you provide. For example Apple make billions marketing…
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    @AskJamieTurner

  • Three Top E-Commerce Platforms to Help You Supercharge Your Online Sales

    Devna Thapliyal
    22 Jan 2015 | 5:14 pm
    If you are a blogger, designer, or budding online entrepreneur, you probably have something to sell. And you might not even know it. In this age, digital content is all around us. From eBooks to graphic designs to articles, the market for digital content is booming and becoming larger by the minute. Yes, you read that correctly: market. More and more consumers are looking online to purchase everything from self-help ebooks to images for their blogs. With one-click downloads, the gratification is instant for the purchaser. And from the perspective of you, the seller, selling eBooks or digital…
  • Three Tips to Overcome Email Fatigue in the New Year

    Devna Thapliyal
    20 Jan 2015 | 5:29 pm
    The start of a new year can bring many new opportunities for marketers. Unfortunately, this season of fresh starts also comes with its own set of unique challenges. Once the calendar flips to January, many consumers feel compelled to clean hypothetical house – purging clutter, conquering unhealthy habits, and even opting out of emails from the brands that crammed their inboxes in December. So, how can modern marketers deal with this detox mode – and make sure their messages aren’t lost in the New Year’s clean sweep? To help, here are three quick tips to help overcome post-holiday…
  • 50 Essential Facts About Consumer Behavior

    JamieTurner
    15 Jan 2015 | 6:08 pm
    Whether your area of specialty is social media, mobile marketing, paid search or just about any other marketing discipline, all of your efforts should start by analyzing the wants, needs and behaviors of your consumer. With that in mind, we’ve collected 50 essential facts about consumer behavior that we think will help you wrap your mind around the funny, oddball and sometimes counter-intuitive side of why people buy. Price is not the main reason for customer churn, it is actually due to the overall poor quality of customer…
  • Can Mobile and SEO Learn to be Good Neighbors?

    JamieTurner
    11 Jan 2015 | 2:23 pm
    The state of mobile and SEO reminds me of two neighbors at war over neighboring properties in the online universe. The newer technology — mobile — recently moved into the area, and one would hope that the more established member of the neighborhood — SEO — would simply invite them into their enormous yard. But for some reason they’re having trouble communicating effectively and are arguing over the fence line. The mobile newcomer is not really to blame, it’s the old man on the block, SEO, that’s avoiding access to the property. If Mobile is So…
  • How to Use Marketing Formulas to Identify High-Value Customers

    Devna Thapliyal
    6 Jan 2015 | 3:03 pm
    Marketers like you and I know that every single sale adds up and counts towards the success of a business. Yes, every drop matters. However, is every drop equally important for the business? Customers come in various shapes and sizes. Bargain hunters shop only when you have a sale going on. Coupon clippers track every promotion that you release obsessively and combine every possible coupon to maximize their savings. Impulsive shoppers walk by your store, spot something interesting and spend a neat sum on just a whim. Regular customers shop with you as a matter of choice, not driven by the…
 
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    Think customers: The 1to1 Blog

  • Customer Service Channel Usage Highlights the Importance of Good Self-Service

    Guest Blogger: Kate Leggett
    23 Jan 2015 | 9:57 am
    Customers are using more communication channels for customer service than ever before. They are also contacting customer service organizations more frequently. Companies are rising to this challenge as overall satisfaction with the quality of service communication channels is trending upwards. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Pinterest Exec: 'We're Looking to Sell Products'

    Judith Aquino
    22 Jan 2015 | 12:06 pm
    Pinterest knows nearly everything about my wedding. I pinned photos of every item that needed to be purchased for the ceremony and reception on my Pinterest board last year. But I can't say that I bought anything based on a recommendation from Pinterest. The company is trying to change that. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • 5 Ways to Boost Productivity and Reduce Stress in 2015

    Anna Papachristos
    21 Jan 2015 | 5:45 am
    By now, many individuals have abandoned their lofty New Year's resolutions, for the promise of renewal has reverted back to business as usual. However, all hope may not be lost quite yet. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Making Customer Service Everyone's Job

    Tom Hoffman
    20 Jan 2015 | 5:50 am
    Culled from the 'has-this-ever-happened-to-you?' files: You dial an 800 number for product or service support and find yourself getting lost in the IVR tree. If you press zero, either the prompt doesn't work or you're informed that the wait time to speak with a live agent is seemingly longer than a trans-Atlantic flight. Undeterred, you decide to punch in a random number in the hope of connecting with someone - anyone - until you suddenly find yourself speaking with somebody who works in a back-office function. If you're lucky, this person will either help you or transfer you to the right…
  • Will Federal Legislation on Data Protection Hurt or Harm Current Security Efforts?

    Mila D'Antonio
    19 Jan 2015 | 7:29 am
    Last week President Obama called for federal legislation that would aim to safeguard consumer data and require retailers to be more forthcoming about data breaches when they occur. Obama will announce his legislation, The Personal Data Notification and Protection Act, in his State of the Union Address tomorrow night and the administration expects bipartisan support. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
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    Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image

  • Six Links Worthy Of Your Attention #240

    Mitch Joel
    24 Jan 2015 | 5:10 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
  • Find Your Brand Expression

    Mitch Joel
    24 Jan 2015 | 4:18 pm
    Marketing is a game of differentiation. Some might (fairly) argue that a brand's true "win" happens when they're so unique, that the marketing is baked right into the product and service. It's a high bar to set for most, especially businesses that are already established and have been in-market for any length of time. Whether the brand is an original or trying to find its differentiation, this issue is only magnified when it comes to creating content that resonates with an audience. Over the years, marketers - like me - have pleaded with brands to up their game. In order for real content to…
  • Google Glass Isn't Dead... And Other Digital News To Know This Week

    Mitch Joel
    19 Jan 2015 | 6:15 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • The Internet Is The Answer

    Mitch Joel
    18 Jan 2015 | 10:29 am
    Episode #445 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Don Tapscott could well be an international treasure when it comes to the Internet and the digital economy. He recently published a majorly updated version of his seminal book, The Digital Economy. It's hard to believe that this book is celebrating its twentieth anniversary. So much has changed. It's fascinating to go through the updated version, because you can read what Don got (so) right... and (so) wrong (though it's not as much as you might think). His newly written thoughts -…
  • Six Links Worthy Of Your Attention #239

    Mitch Joel
    17 Jan 2015 | 7:40 am
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
 
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    Marketing Ideas You Can Copy

  • 8 Free Cool Twitter Tools You May Not Know About

    Katherine Drotos
    21 Jan 2015 | 3:15 am
    This is not a yet-another-post on free Twitter tools. This one lists just eight lesser known free tools offering enough features on the free version to be worth using. (Who wants to check out 30 tools?) Furthermore, these tools accomplish different tasks, so you won’t have to decide between this and that. While some tools may overlap in functionality, they’re distinctive enough not to be viewed as having the same purpose. Sonar Solo http://sonar.bottlenose.com Sonar Solo’s searchable real-time visual map of trends allows you to search topics to find friends and influencers for any…
  • Want More LinkedIn Connections? Tips for Importing Lists

    Katherine Drotos
    9 Jan 2015 | 3:15 am
    Importing email lists into LinkedIn to grow your connections is difficult at best. There’s no effective way to import a list and personalize a message to that list. We’ve tried it on several of our team members’ accounts, both free and premium. Here we describe the process so you know what we’ve tried and doesn’t work. None of the routes lead to sending a personalized message to your email list. Upload contact file fails The biggest problem and disappointment is when you select “Any Email” to upload a file in.csv, .txt, or .vcf, it doesn’t work.  If it did, it would make a…
  • Did You Know? You Can Download Your LinkedIn History

    Katherine Drotos
    5 Jan 2015 | 9:35 am
    You can request an archive of your LinkedIn data for free regardless of your membership level. Why do that? Those in professions with regulations might need the information for an audit or to confirm compliance. For most, it means having access to insights about your activity, connections and profile. For example, you can see the number of endorsements you’ve received, how many times you’ve searched LinkedIn and what ads you’ve clicked on based on what LinkedIn knows about you in the Ad Targeting.csv file. Learnings from looking at my LinkedIn data The Connections.csv file lists all…
  • How to Check Out an Angel Investor Using LinkedIn

    Katherine Drotos
    6 Dec 2014 | 8:15 am
    Startups that appear on TV show “Shark Tank” have one advantage over the rest of us. They don’t have to do much research on the investors, aka sharks. Any of them would make a valuable investor. Companies will almost always take their call. Everyone knows these sharks have great success in getting big results for startups. But not every investor is a shark. Investors do more than write a check. With a good investor, your startup benefits from their connections, knowledge, experience, and business skills. With a bad investor, you have someone who gets in your way, requires valuable time…
  • 9 Ideas for a Creative LinkedIn Premium Profile Header

    Katherine Drotos
    19 Aug 2014 | 4:15 am
    The trend of using visual in social media, presentations and everywhere has gone viral and for good reason. Every social media expert recommends using visuals, lots of it. I’ve yet to hear a single person advise against using visual especially when you consider some convincing stats. Research from 3M Corporation has found that people process images 60,000x faster and recall them six times better than words according to Matt Siltala. David Hyerle’s research has found that 80 to 90 percent of the information sent to the brain is visual. LinkedIn got the message loud and clear as one of the…
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    Total Youth Research

  • 5 Key Consumer Insights About Youth in 2015 that Will Make You Go WTF?

    Graham Brown
    18 Jan 2015 | 5:22 pm
    Following the launch of our Total Youth Trends Report 2015, and over the coming weeks, I’m going to share with you a deep dive into the world of generations Y and Z starting with some of the crazy facts about the $10 trillion global youth market that will make you go “hmmm” or maybe, “WTF” The post 5 Key Consumer Insights About Youth in 2015 that Will Make You Go WTF? appeared first on Total Youth Research.
  • Youth: Always view their behavior in its social context

    Graham Brown
    15 Jan 2015 | 1:55 am
    You can't understand youth from focus groups or online market research, you have to view their behavior in the environment where real social dynamics are felt and decisions are made. The post Youth: Always view their behavior in its social context appeared first on Total Youth Research.
  • Here’s Why Gen Y Are Leaving Your Brand… and what you can do about it

    Graham Brown
    13 Jan 2015 | 11:28 pm
    Marketers spend millions on a campaign. They launch said campaign at the youth market then sit back and wait for the results to roll in. But they don't roll in as expected. Rather, they are met with indifference or unpredictable behaviors. In conclusion, they say, rather than the fault being that of the campaign creator, it's the fault of Gen Y. Here's where marketing's going wrong... The post Here’s Why Gen Y Are Leaving Your Brand… and what you can do about it appeared first on Total Youth Research.
  • Next time someone gives you ‘teens don’t care about privacy’ myth, hit them with this article

    Graham Brown
    13 Jan 2015 | 3:09 am
    Youth care about privacy a lot. Perhaps they don't think of it as privacy or use the lexicon of media executives but you can see from the above story that they care. When they get to talk in an environment free of recrimination and fear, they open up and talk a lot. Next time someone gives you 'teens don't care about privacy' myth, hit them with this article. The post Next time someone gives you ‘teens don’t care about privacy’ myth, hit them with this article appeared first on Total Youth Research.
  • Why “Gen Y is the Entrepreneurial Generation” is a Myth

    Graham Brown
    11 Jan 2015 | 1:38 pm
    Despite the anecdotal evidence plastered daily on financial media channels of a scruffy, young, upstart working from his parents' basement and creating the next great social, mobile, analytics, cloud app worth a cajillion dollars, from nothing but tween eyeballs, the sad reality is the 'American Dream' for young Americans is over. The post Why “Gen Y is the Entrepreneurial Generation” is a Myth appeared first on Total Youth Research.
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    Curiously Persistent

  • We Love the Internet 2015/04: The Scaled back-end edition

    Simon Kendrick
    23 Jan 2015 | 2:47 am
    Part 1: For the day job Things to think about: Breaking the Rules: How the Serial Podcast Achieved its Insane Popularity Facebook Is Eating the Media Our Content Feed is Broken Where The New York Times Is Redesigning News There’s Too Much Damn TV – 1,715 series were on US TV in 2014, 352 were scripted Navigating Amazon’s Strange, Occasionally Successful, Borderline-Incoherent TV Strategy The Week Your New Year’s Resolution to Exercise Dies – using Facebook check-ins to uncover behavioural trends Reference points: The best thing about Wikipedia is Spoken Wikipedia – features…
  • We Love the Internet 2015/03: The Mile wide, inch deep edition

    Simon Kendrick
    16 Jan 2015 | 1:26 am
    Part 1: For the day job Things to think about: A mile wide, an inch deep – Ev Williams (defensively) saying to trust gut more than misleading metrics 15 years later, lessons from the failed AOL-Time Warner merger – in essence, check your assumptions Why sports fans are sports fans Facebook is the new AOL Millennials Value Netflix More Than Broadcast or Cable, Study Finds I’m all caught up! – on keeping up with the conversation Average Is Over: Why The Skills Required For Great Jobs Are Changing Reference points: Media criticism when everyone is a critic – a reading list to refer…
  • We Love the Internet 2015/01: The I will not post this edition

    Simon Kendrick
    1 Jan 2015 | 6:13 am
    No time like the present to welcome in a new year. No 2015/02 edition next week; back to the regular schedule with 2015/03. Part 1: For the day job Things to think about: I will not post this – the coming age of self-censorship How Facebook and Candy Crush Got You Hooked – the four steps to build habits The ad industry need to embrace its incompetence to get better – relevant for all disciplines What Just Happened? – Fred Wilson’s look back at 2014 2014: A year in being and not being funny – and the current state of comedy The Rise Of The Screenshort – using pictures to get…
  • My five fives of 2014

    Simon Kendrick
    28 Dec 2014 | 12:11 pm
    Previous lists for 2013, 2012, 2011, 2010 and 2009. Top 5 Films (Released in UK cinemas in 2014, which I have seen. Links point to IMDb) Boyhood 12 Years A Slave The Grand Budapest Hotel Only Lovers Left Alive The Guest Top 5 Albums (Released in the UK in 2014, which I have heard. Links point to Spotify) Transgender Dysphoria Blues by Against Me! St Vincent by St Vincent Here and Nowhere Else by Cloud Nothings LP1 by FKA Twigs Dangerous Days by Perturbator Top 5 TV series (non BBC) (That I watched in 2014. Links point to IMDb) Hannibal series 2 Game of Thrones series 4 True Detective…
  • We Love the Internet 2014/52: The Year consensus died edition

    Simon Kendrick
    23 Dec 2014 | 8:27 am
    Season’s greetings from the internet. Part 1: For the day job Things to think about: The Year Consensus Died: 2014 and the Baffling Post–‘Breaking Bad’ Television Universe The state of consumer technology at the end of 2014 How YouTube MCNs are Conquering Hollywood Two eras of the internet: pull and push Morgan Stanley Analysts Try GoPro, Discover Their Lives Are Boring How Hollywood’s toxic (and worsening) addiction to franchises changed movies forever in 2014 The pilots of Instagram: beautiful views from the cockpit, violating rules of the air Reference points: The 2015…
 
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    Marklives.com

  • #MagLoveTop10: Best food magazine covers of 2014

    MediaSlutZA
    22 Jan 2015 | 7:18 pm
    by MediaSlut (@MediaSlut) Just as with food, covers for foodie magazines may be off-beat, arty and/or just plain smart. This week, we conclude our #MagLoveTop10 series by looking at the Best Food Covers of 2014, both local and international. Our #MagLoveTop10 magazine cover series include: Friday, 5 December 2014: Best South African magazine covers of 2014 Friday, 12 December 2014: Best international magazine covers of 2014 Friday, 9 January 2015: Worst magazine covers of 2014 Friday, 16 January 2015: Sexiest magazine covers of 2014 Friday, 23 January 2015: Best food magazine…
  • Smart Africa TV: The Nigerian e-store with over 1m customers

    Herman Manson
    22 Jan 2015 | 7:09 pm
    by Russell Southwood (@BalancingActAfr) In this video interview, Jeremy Doutte, CEO of Jumia Nigeria, talks about why it is one of the biggest retailers in Nigeria, online or offline. He also covers: delivery times to Kano; the split between PC/Laptop vs mobile users a new smartphone from Innjoo with a Jumia app pre-loaded market comparisons between Morocco and Nigeriaways customers pay for goods, including credit card transactions and the challenges of operating in the Nigerian market. Russell Southwood (@BalancingActAfr) is the founder of Balancing Act and the web TV channel Smart Monkey TV…
  • Shelf Life: Spur Corp hungry for new flavours

    Simone Puterman
    21 Jan 2015 | 7:02 pm
    Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: Gourmet date for Spur Marriott extends footprint in South Africa a fashionable start for Fashion Media, and Career24 beach activation works hard Spur Group takes a bite of RocoMamas Multi-brand fast-food restaurant group, Spur, is buying a majority 51% stake in RocoMamas, the Gauteng-based niche ‘gourmet’ burger and rib outlet. RocoMamas, which will now also be offered as a franchise, provides hand-made “smash-style” burgers, ribs and wings, with all orders prepared fresh, on…
  • Media Future: 2014 entry-level phones of the year

    Herman Manson
    21 Jan 2015 | 5:37 pm
    by Arthur Goldstuck (@art2gee) The marketing emphasis is usually on the flagship phones, but the real difference is made at the entry level. We may well remember 2014 as the year of the true smartphone revolution. No, not because of radical innovation in smartphone design. Rather, it was the year the smartphone truly went mass-market in the developing world. This, in turn, meant the biggest growth in smartphone use the world had ever seen. In South Africa in 2014, for the first time, smartphones began to outsell basic phones in the entry-level market. The impact of this shift will be felt…
  • Ad of the Week: A notebook that tugs at the heartstrings

    Simone Puterman
    20 Jan 2015 | 7:45 pm
    by Oresti Patricios (@orestaki) Blogger, serial entrepreneur, investor and regular Quora contributor, James Altucher, recently wrote an inspiring piece, entitled “Time is not Money”. It’s a poignant observation: Altucher argues that if you lose money you can always make it back, but time, once lost, can never be recovered. Time wasted at work could be time spent with your loved ones. Time lost in the hurly-burly of life is less time for creating a better quality of life. And the latest ad from Dialdirect, the direct-to-market insurance company, brings that simple message home, in a…
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    Kaleidico

  • How Panda Should Have Changed Your Content Marketing Strategy

    Michelle Nickolaisen
    21 Jan 2015 | 6:00 am
    Panda. Penguin. Do these words mean anything to you? If you work in SEO (or have employees who do), you might know them as the Google updates that upended many sites’ search rankings, wreaking havoc on years of hard work. Yikes. What exactly was in Panda? If you aren’t familiar with the industry, those sentencesRead More Article by Michelle Nickolaisen at How Panda Should Have Changed Your Content Marketing Strategy
  • How to Build LinkedIn Self-Serve Ad Campaigns and Reach Professional Decision Makers

    Topher Levin
    19 Jan 2015 | 9:14 am
    Why LinkedIn? With so many options out there, you may be tempted to dismiss paid advertising on LinkedIn, but for marketers hoping to reach a professionally focused audience, LinkedIn self-serve ads may be just the marketing tool you’ve been looking for. There’s good reason marketers have been slow to recommend the platform to their executivesRead More Article by Topher Levin at How to Build LinkedIn Self-Serve Ad Campaigns and Reach Professional Decision Makers
  • Sponsored Content: Why it Belongs In Your Marketing Strategy

    Michelle Nickolaisen
    16 Jan 2015 | 6:48 am
    Guest posting (or contributing articles) used to be part and parcel of any good content marketer’s toolbox. The idea is that a person (usually someone representing a business or a higher up in said business) writes a great article for a site, and isn’t paid for that article, but instead has a byline that linksRead More Article by Michelle Nickolaisen at Sponsored Content: Why it Belongs In Your Marketing Strategy
  • Robert Allen Baker

    Kaleidico
    14 Jan 2015 | 11:39 am
    Robert Allen Baker is a WordPress Web Developer for Kaleidico. A self-described “jack of all trades”, he is also a musician, audio engineer and producer by night. Things you might learn over beers: Robert doesn’t like beer, but he’ll take a big glass of Diet Mountain Dew (no ice). Connect with Robert robert.baker@kaleidico.com Article by Kaleidico at Robert Allen Baker
  • Wade Kings

    Kaleidico
    14 Jan 2015 | 11:37 am
    Wade brings 20+ years of design, development, direction, marketing, and advertising to Kaleidico. He’s worked on everything from billboards and brochures to television and web. His reason for diversity in design is his continued drive to learn more and to stay at the forefront of the industry. His brush with fame? He met President ClintonRead More Article by Kaleidico at Wade Kings
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    Technology & Marketing Law Blog

  • Another Keyword Advertising Lawsuit Fails Badly

    Eric Goldman
    21 Jan 2015 | 8:57 am
    That’s the way the ill-advised trademark lawsuit crumbles. Photo credit: Angry businessman crashing stone trademark with karate punch // ShutterStockThis case is so pathetic, it probably only warrants a tweet. The TL; DR version: another trademark owner initiates a lawsuit over keyword advertising and gets crushed in court. The end. The antagonist is a Florida van rental service operating under several brands. The services include special transportation services for people with various ailments. The defendant, apparently providing similar or rival services, bought Google AdWords on…
  • Vonage Isn’t Liable For Disclosing ‘Unlisted’ Phone Number

    Venkat Balasubramani
    19 Jan 2015 | 10:40 am
    Miller is a psychologist who undertakes efforts to keep his phone number unlisted. As part of his work, he evaluated the mental health of criminal defendants. (For various reasons, his family wished to keep the number unlisted as well). an image of a telephone with a no solicitors sign He switched from TDS Metrocom to Vonage and researched whether Vonage would list his phone number and address. He determined that Vonage would not list his information. Nevertheless, his number was published after he ported the number to Vonage, so he started getting business-related calls at home, which…
  • No Personal Jurisdiction Over Nasty Facebook Post–Burdick v. Superior Court

    Eric Goldman
    16 Jan 2015 | 11:17 am
    Let me see if I can sum up all of my knowledge about Internet jurisdiction in a few pithy bullet points: * Motions to dismiss for lack of personal jurisdiction often lose, so why should we get too wrapped up in doctrinal nuances? * After all, the various doctrinal tests are a muddled mess. * In particular, the seminal Internet jurisdiction case, the Zippo case, is a heaping pile of poo. * Fortunately, courts have been stepping back from the overly plaintiff-favorable 1990s-era Zippo ruling. * Unfortunately, most courts are afraid to expressly reject Zippo, so the case still casts a…
  • Police Officer’s Facebook Post Criticizing Chief’s Budget Decision Justified Termination–Graziosi v. Greenville

    Venkat Balasubramani
    13 Jan 2015 | 7:32 am
    This is an appeal involving a police officer who was fired for criticizing the chief and a budget decision he made. Specifically, the chief decided to not make available official transport so that officers could travel to attend the funeral of an officer from a neighboring county who was killed in the line of duty. shutterstock / chrisdorney: “You’re Fired Rubber Stamp Over a White Background” Graciozi took to Facebook. She posted to her page and later to the then-Mayor’s Facebook page that the chief’s decision was unacceptable: I just found out that Greenville Police…
  • Safeway Can’t Unilaterally Modify Online Terms Without Notice

    Venkat Balasubramani
    8 Jan 2015 | 9:30 am
    This is a lawsuit against Safeway alleging that it charges slightly different (and higher) prices for items ordered online than purchased in-store. The court previously denied Safeway’s motion to dismiss and now grants summary judgment in favor of plaintiffs on their contract claim. The in-store prices varied day-to-day. Typically, after a customer placed an online order, the items were actually selected from a physical store and delivered to the customer. The key question was whether Safeway’s online terms promised the customer the in-store prices. The language of the agreement:…
 
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    Vitamin IMC

  • Social Media vs. Traditional Media: Theories Behind the Difference

    Sara Singh
    20 Jan 2015 | 2:47 pm
    Considering the bigger picture regarding how social media today differs from traditional communications models, the fact remains that the difference lies in the public, instant and archivable attributes of social media which were not prevalent amongst traditional media. People still used to talk, comment, engage and discuss topics via traditional media. The key difference? The medium has changed, not the message. This drives me to believe that the key insights of social media lie in decades of theories from psychology and sociology as a basis for social media marketing strategies.
  • It’s 2015 – Happy New Year and Welcome Back from Vitamin IMC

    Britt Oliver
    5 Jan 2015 | 8:00 am
    From all of us at Vitamin IMC, we wish our readers, classmates, and faculty a new year of filled with an abundance of success, positivity, and good health! January 5th marks the start of the second quarter of classes at Northwestern University for the Medill IMC Class of 2015 and we couldn’t be more excited to begin providing our perspectives of the ever-evolving world of marketing communications. We would like to thank all of our readers and followers. Whether you have been a long-time reader or are new to our blog, we appreciate your time and engagement. We have even more great…
  • CMOs: 3 Steps for an Early Holiday Campaign That Customers Actually Like

    Lizzie Bartek
    4 Nov 2014 | 9:16 pm
    Most people are just getting used to the onslaught of all things pumpkin flavored, but CMOs and planners know the importance of championing another season that’s quickly approaching: holiday shopping season. As a graduate student in Northwestern Medill’s IMC program, I’m concerned with focusing in on consumer behavior and needs, and have found two great articles that show the importance of engaging your customers with early holiday campaigns, even as we’re just wrapping up Halloween. A recent Adweek article explored the results of Google’s Holiday Shopper Intentions…
  • Northwestern IMC does Dreamforce

    Davi Griffin & Burcu Agma
    23 Oct 2014 | 3:17 pm
    This summer we had the opportunity to work at Salesforce in San Francisco for our Summer Immersion Project along with three other talented IMCers—Olivia, Rama, and Cerise. As an extension of our work, our Salesforce team invited us to their largest conference of the year: Dreamforce. All summer we’d heard what an experience Dreamforce was. Dreamforce 2014 did not disappoint. Salesforce knows how to throw an event! Dreamforce 2014 had more than 145,000 registrants from around the world that had the opportunity to attend sessions, watch keynotes, and network. Some highlights included…
  • IMC Goes Global in London

    Kiersten Corradetti & Eliscia Filice
    13 Oct 2014 | 8:27 am
    Welcome back to the Fall Quarter! We, Eliscia and Kiersten, the Co-Directors of the IMC London Trip, are excited to share with you our planning experience and tales from abroad. This August, fourteen IMC Graduate Students crossed the pond to experience business in London. We were tasked with planning a networking trip to better understand business in the UK and meet with IMC alumni.  We worked on coordinating company visits, researching sightseeing activities, planning a networking event, and putting together an all around great time for the students! When it came to figuring out the…
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Psycho Selfies, Twitter Beefs Up, Google Still Searchin’

    Ben Brausen
    23 Jan 2015 | 2:45 am
    How To Add Influencer Marketing To Your Content Strategy - Content Marketing and Influencer Strategy must work together for either to be successful. To find out how you can add influencer marketing to your mix, check out the infographic above and this article. Scoop.it STUDY: Men Who Take Excessive Selfies Show Psychopathic Traits - Uh, oh. Not only are we all addicts, we’re also displaying psychopathic traits all over Instagram. A study released by Ohio State this week found that men who post selfies — not the ladies, mind you — tend to show more psychopathic traits than those who…
  • 4 Ways Marketers Can Learn From a Journalist’s Approach to Content Planning

    James Anderson
    22 Jan 2015 | 2:55 am
    “Be the media” isn’t just a buzz phrase. It’s a live process and philosophy that brings in leads and moves products and services. It’s the concept of content as sales staff. It’s “write it and they will come.” OK, so I got ahead of myself with that last one. It’s not quite that simple. As marketers have moved to content to help tell their stories that draw in customers, they have brought journalists in to help with the storytelling.  Now that many marketers and journalists are working side by side, they have developed similar processes…
  • Content Marketing is a Team Effort

    Lee Odden
    21 Jan 2015 | 5:45 am
    Over the past 14 years we’ve run a very lean marketing department at TopRank Online Marketing. An example of this is out of the 3,674 blog posts we’ve published, 2,793 were written by one person. TopRank’s blog received around 1.5 million visitors last year and tens of thousands of social shares, mentions in publications like Forbes, Entrepreneur and Adage as well as numerous business inquiries. Less is not always more. One could easily argue we have one of the most efficient content marketing and blogging efforts of any digital marketing agency. But the reality is that…
  • Traditional Media for Content Marketing: Pros, Cons, Examples and Best Practices

    James Anderson
    20 Jan 2015 | 4:32 am
    How many times has traditional media been pronounced dead in the past decade? We’ve lost count, right? While there is no denying that TV, newspapers and radio have lost a ton of ground to digital, the fact of the matter is traditional media still matters. Even to digital marketers. In fact, some marketers are finding that traditional media is a becoming a great platform for engaging buyers. Consider brands like Doritos, Coca-Cola and others that are asking for consumers to submit short video clips via their company websites and social media channels. Those clips are curated into…
  • Social Media Advertising for Content Marketers: Insight from Salesforce’s ‘2015 State of Marketing’ report

    James Anderson
    19 Jan 2015 | 6:31 am
    Salesforce recently released its annual “State of Marketing” report, in which the company surveyed 5,000 marketers worldwide. Results of the survey point toward a significant investment in social media advertising in 2015. According to the CRM company’s report (gated download), 70% of marketers will spend more budget on social media advertising this year. As numbers of customers on social channels increases, it is increasingly imperative, as the survey results show, to have a social media marketing strategy in place. It is clear that digital marketers are increasingly valuing social…
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  • Early signal that you might have arthritis

    25 Jan 2015 | 8:37 am
    Early signal that you might have arthritisShutterstockNew research has found that if you have knee pain while doing this common activity, it could be more than just temporary inflammation. Where pain later developsMore from Everday HealthCost of weight gain vs. lossSimple habit could change your life
  • Talk show pioneer Franklin dies at 88

    25 Jan 2015 | 8:37 am
    Talk show pioneer Franklin dies at 88GettyJoe Franklin gave breaks to the likes of Al Pacino and Bill Cosby on 'The Joe Franklin Show' long before they became stars.Host who never missed a showMore entertainment news'Birdman' wins at PGA AwardsLena Dunham dings Woody Allen
  • This man from the past should look familiar

    25 Jan 2015 | 8:37 am
    This man from the past should look familiarGettyIt's uncanny how much this fellow looks like one of today's leading men -- and he's not the only celeb look-alike from long ago.14 more celebs with 'twins' More from Purple CloverOld toys could be worth a fortune25 songs you've forgotten
  • Father of hostage slain by ISIS opens up

    25 Jan 2015 | 8:37 am
    Father of hostage slain by ISIS opens upAPThe father of the Japanese hostage who was reported killed by ISIS is hoping against hope his son could still be alive.'If I am ever reunited with him ... 'More newsTide turning in Ebola fightJapan condemns execution
  • 'Blizzard-like' weather to hit the Northeast

    25 Jan 2015 | 8:37 am
    'Blizzard-like' weather to hit the NortheastGettyDespite getting a blast of winter weather over the weekend, the Northeast will not be spared in a second round of major snowfall.Conditions experts fearMore to seeShoveling snow the right wayFirst storm blasts the Northeast
 
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    Chief Marketing Technologist

  • Lowest rate for MarTech conference expires Saturday!

    Scott Brinker
    14 Jan 2015 | 12:35 pm
    It’s truly an incredible time to be working in marketing — and, even more so, marketing technology. As I mentioned in my post on the latest marketing technology landscape earlier this week, the innovation happening across this industry is staggering. Yet it is still merely a reflection of the broader transformation that’s happening in marketing overall. I’m really excited about our next MarTech Conference, coming up March 31 – April 1 in San Francisco, where we will focus on connecting the dots between the technology and the customer experience. This is a conference…
  • Marketing Technology Landscape Supergraphic (2015)

    Scott Brinker
    12 Jan 2015 | 5:59 am
    There’s a lot of marketing technology in the world, my friend. The 2015 edition of my marketing technology landscape supergraphic has been released, now with 1,876 vendors represented across 43 categories. To actually read it, you need a hi-res version (be prepared to zoom and scroll, and then zoom and scroll some more): Marketing Technology Landscape — Hi-Res PNG (2800x2100px, 6.5MB) Marketing Technology Landscape — Hi-Res PDF (22.5MB) Even I was surprised that the number of vendors nearly doubled from last year’s edition, which charted an already-staggering 947 companies.
  • Marketing automation as a bellwether of overall martech landscape

    Scott Brinker
    22 Dec 2014 | 2:13 pm
    It’s the closing of the year. A time for gathering together with family and friends. A time for consuming far too much food and drink. A time for celebration and reflection. And for me, it’s the time when I lounge by a fire pit and lay out the next edition of the marketing technology landscape. A logo wonderland… And in case you’re looking for some sitting-around-the-fire conversation topics — surely everyone in your family is as passionate about marketing technology as you are, right? — I wanted to give you a sneak preview of the “marketing automation”…
  • Using Scrumban (Scrum + Kanban) for agile marketing

    Scott Brinker
    16 Dec 2014 | 3:55 am
    Earlier this year, I had the pleasure of meeting Mark Verone, the Director of Marketing & Product Operations at Gogo, the public company that provides in-flight Internet service on many major airlines and private business aircraft. I was giving a presentation on marketing trends inspired by technology and technology culture, and I included a section talking about agile marketing. As with almost all of my talks and writing on the subject, I emphasized Scrum as the actual methodology. Variations on Scrum seem to have been the most common approach in agile marketing, and it’s…
  • First look at the MarTech 2015 San Francisco agenda…

    Scott Brinker
    10 Dec 2014 | 9:01 am
    We’re about 95% complete with the agenda for the next MarTech, taking place in San Francisco this spring, March 31 – April 1. But I’m so excited about how this is shaping up, that I can’t wait any longer to give you a first look at the program. First, I want to express my heartfelt gratitude to everyone who responded to our call for speakers. We were blown away by the amazing suggestions that people contributed. It made it incredibly difficult to select the small subset we could fit into a two-day program. We could have easily filled a 5-day agenda, packed with…
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    FUEL LINES

  • Ad Agency New Business Workshop

    Michael Gass
    23 Jan 2015 | 8:15 am
    A New Approach for New BusinessNew business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The battle for new business has now primarily moved online.My epiphany regarding this shift in new business practices came from a CMO study conducted in 2007, 80% of decision makers said they found their vendors not the other way around.Interruptive type tactics such as cold calling and email blasts are ineffective. It’s now more important to be FOUND than to CHASE new business.A New Approach to New Business Workshop is designed to…
  • The Invisible Sale for Ad Agency New Business

    Michael Gass
    21 Jan 2015 | 2:00 pm
    A step-by-step guide to create a painless prospecting system.Many agencies have historically struggled with prospecting for clients. Their struggles have been intensified due to the rise of social media, content and inbound marketing. Today’s prospects are more in control of the agency selection process than ever before. Instead of chasing new business, it’s now more important to be found.Tom Martin has written a helpful guide-book on social selling, it’s called The Invisible Sale: How to build a digitally powered marketing and sales system to better prospect, qualify and…
  • People You May Know for Ad Agency New Business

    Michael Gass
    9 Jan 2015 | 1:08 pm
    LinkedIn’s People You May Know feature helps build a targeted network of prospective clients fast.LinkedIn is an important new business tool, thanks to its’ People You May Know feature.  It has been rated as the second most helpful LinkedIn feature, enabling users to easily build new relationships with potential clients.People You May Know provides you with a list of people to connect with using LinkedIn’s secret algorithm. From my personal experience, it seems to factor in your personal LinkedIn activities, along with such things as your existing network, profile…
  • Win A Ticket To An Ad Agency New Business Workshop in Orlando

    Michael Gass
    6 Jan 2015 | 10:13 am
    Enter to win a ticket to a one-day regional workshop, co-sponsored by Fuel Lines Business Development and AAF Orlando.Here’s your opportunity to join Michael Gass on Friday, February 6, 2015, in Orlando, Florida for this ad agency workshop: A New Approach to New Business.The battle for new business has moved ONLINE. Interruptive type tactics such as cold calling and email blasts are INEFFECTIVE. It’s now more important to be FOUND than to CHASE new business. This workshop is designed for agency CEOs and their New Business and Senior Account Management teams.Benefits: You will…
  • LinkedIn Publishing for Ad Agency New Business

    Michael Gass
    2 Dec 2014 | 10:40 pm
    LinkedIn has become an ideal platform to strengthen your professional identity by sharing your insights and expertise.When I first started using LinkedIn, it was primarily a place to post your resume and get a job or research prospective clients. It has now become much more.“LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the…
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    Kneale Mann | Leadership

  • Introverts vs. Extroverts

    Kneale Mann
    21 Jan 2015 | 3:00 am
    You may know that there seems to be a growing introvert movement going on at the moment. It’s not that there are more introverts in the world, but they seem to be speaking up for themselves which is a very good thing. There are books and seminars, and workshops and websites on introvert leadership, finding your inner extrovert, dealing with chatty people, navigating the business world in your own quiet way, etc.First, introverts aren't quiet. And they aren't one homogeneous group who share all the same traits. Clearly an extrovert gave them that label! A friend nailed it with one…
  • Inspiration Redefined

    Kneale Mann
    16 Jan 2015 | 5:06 am
    In her 2014 TEDTalk, Stella Young discussed inspiration in a frank, open and funny talk that may make you rethink your perspective.Sadly, Stella passed away suddenly last December. Watch this and let her inspire you, even though she may have claimed it was not her purpose in life.__________________________________________________________________Kneale Mann | People + Priority = Profit TED | Stella Young
  • What if?

    Kneale Mann
    13 Jan 2015 | 2:00 am
    Those are two fairly innocuous words put together to make a powerful question. It can lead us to possibilities and doubt, options and concern, but if we can park the negative for a moment and focus on the curious, let's see what happens. As an example, you may be looking at making a career change for a hundred different reasons. It could be financial, the situation, lack of advancement, a bad boss, etc. But you are not as happy as you think you could be if you stayed where you are now.Perspective changesIf you ask the question – what if I get a worse job? – that could keep you where you…
  • Labels are Dangerous

    Kneale Mann
    8 Jan 2015 | 3:00 am
    I'm an extrovert introvert who enjoys collaborating in team and group environments but also needs and enjoys some chill time on my own to recharge. I’m an ENFP (Extraversion, Intuition, Feeling, Perception) which means I focus on intuition and external connections. But there is a strong internal piece which is key to process how I feel about things and how they fit into my value system. I live in the world of possibilities – which can trip me up on follow through – but I see life as a gift and literally wake up every day looking forward to the possibilities. I have my share of down…
  • January To-Do List

    Kneale Mann
    5 Jan 2015 | 2:00 am
    Today marks the first full week of work after the Holiday break. This is the time to get to all those things you put off until, well, now. You know that report, the proposal, the meeting, that call, those emails, and all that stuff you pushed forward in December? Those are on your plate right now.There seems to be a lull between December 15th and January 15th where things wind down and wind back up but while you are sifting through your do it in the New Year pile, how can you get a jump on this ahead of everyone? Less is way moreOne way is to take a few moments today and carefully look at…
 
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    iMediaConnection Blog

  • "Dear Kitten, Regarding the Big Game"

    Bethany Simpson
    23 Jan 2015 | 9:43 am
    They're back! The wise, smooth-voiced cat with the young orange padawan. In the latest installment, cat tells kitten all about a day when a lot of humans come over, and things get weird. BuzzFeed and Friskies launched the series "Dear Kitten" seven months ago, receiving almost 20 million views to the inaugural video. Subsequent videos, like "Dear Kitten: Regarding the Dog," have received upwards of 10 million views. To the delight of fans, the newest installment is here, and it's timely. It's so much win, I hardly know where to start. 1. The easiest subject in the universe. Cats. Clever…
  • The Art of Marketing a Tech Business

    Anna Johansson
    23 Jan 2015 | 8:09 am
    People who are involved in a highly technical field often experience difficulties selling to the average person. To promote themselves effectively, tech businesses must engage in targeted marketing strategies. “Marketing is becoming an increasingly artistic and focused field,” says Park West Gallery founder and CEO Albert Scaglione. Tech companies have to allow their creativity to guide how they promote their services to potential clients or customers. By following the simple tips below, you can get a better handle of the challenges that facing your tech company when it markets itself.
  • Technology, Progression, and Adaptation: Is Your Business Poised for Success?

    Anna Johansson
    23 Jan 2015 | 8:06 am
    The past couple years have been tough for some of the nation’s leading retailers. From the Target and Home Depot breaches that collectively compromised nearly 100 million credit cards to Sears closing approximately 130 of its stores across the country, it has become clear that no one is immune to outside threats and changing markets. So, how do some organizations continually thrive, while others find themselves in compromising situations? Ask different people and you’ll get varying opinions, but in the end it comes down to technology and progression. Ever Changing Technologies Force…
  • Five Tech Trends Disrupting Data-Driven Marketing in 2015

    Vanessa Naylon
    23 Jan 2015 | 4:46 am
    Every January at 140 Proof, we share the hottest tech trends for the year. What are the watchwords to look for in 2015? Here's the list you should be on the lookout for starting with 'little', 'mainstream', and 'programmatic'. 1. Less is More: Why We Need to Start Paying Attention to “Little Data” Big data was the hot topic of 2014. But in 2015, marketers will realize that it’s the little things that count. It’s not enough to compile massive amounts of data; it’s also about looking into the connections between those points. Little data is necessary to find the most relevant,…
  • A Look Back at 44 Years of Email

    Willie Pena
    22 Jan 2015 | 8:27 am
    We’ve seen plenty of changes over the past 44 years, and one of the most significant changes is how email has become a staple in our everyday lives. In celebration of emails 44th anniversary this year, let’s use this infographic from email marketing provider Reachmail to take a look back at the evolution of email. Electronic mail was officially invented in 1971, when Ray Tomlinson, a computer engineer, sent the first electronic mail message (a message he no longer remembers the contents of). Electronic mail made its way over to the other side of the pond, and in 1976, Queen Elizabeth II…
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    Blog - Ganador

  • Why people hate, and what marketers can do about it

    Dennis Price
    18 Jan 2015 | 4:51 pm
    I originally wrote this post the weekend before the Martin Place siege in December 2014. Then I decided not to post it because it may appear to be smar-ar$ed or insensitive. But then we had Paris 2015 with the Charlie Hebdo massacre and it seems it is a topic that must be addressed.The original title was: An Application of Rigidly Defined Uncertainty I published a draft framework recently that is designed to help organisations think about the future. In brief, I postulate that society of the future will function very much like a Caveman Society. The technology will be…
  • 11 Scientific Findings on Retail Pricing

    Dennis Price
    28 Oct 2014 | 2:29 pm
    This article summarise most important FACTS that you need to know about pricing in retailI don’t often do this, but this is the entire executive summary of a serious research paper on Pricing. The fact that I am doing this now, hopefully suggests that it is important. It is a little bit ‘dry’, so I have highlighted the ten most important findings in bold.Executive Summary by Ametoglu et al, 2010) on a paper titled “Pricing Practices: Their Effects On Consumer Behaviour and Welfare.”The pricing practices discussed in this paper are highly prevalent in today’s society. While…
  • The problem with good advice is...

    Dennis Price
    27 Oct 2014 | 11:43 am
    I served my national service in South Africa. All up spent 4 years of my life in uniform. By and large those years were wasted (another story) but I have always tried to seek out those secondary benefits, and one of them has stood me in good stead.When you train to go into battle and you are being ‘delivered’ to the site in the back of a troop carrier, you have to dismount while the vehicle is moving.The vehicle drives in a large circle and every ten meters or so. A soldier has to dismount and take cover while the vehicle continues. The speed is probably about 20km per hour, and as you…
  • Two of the most dangerous words in business

    Dennis Price
    26 Oct 2014 | 2:13 pm
    Complete the quiz below to test your familiarity with players in the retail market:Sportsgirl is just like… Bunnings is just like…Zara is just like…(Don’t skip this, because you will need your answer at the end of the post.)The answers are… whatever you want, I won’t be able to convince you otherwise, and this post is about why I can’t.Human being are innate pattern seekers. Our brains are wired to explain all the things we experience as quickly as possible because that best ensures our survival.Is that brown shape in the grass a snake or stick?The fastest way to do this is to…
  • Couldn't have said it better (Friday Funny)

    Dennis Price
    23 Oct 2014 | 2:54 pm
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    FOLDEN.INFO eMarketing

  • Do Mobile Users prefer Apps or Mobile Sites?

    FOLDEN.INFO
    21 Jan 2015 | 3:39 pm
    The questions how users access the mobile internet seemed to be answered and has been covered chronological on this blog. At first mobile search engines have been the preferred way to access and find mobile content. Later and regarding usage time mobile apps replaced this way to access content on smartphones. Regarding the growing dissemination ...read more
  • Content Marketing Scoring and Success Factors

    FOLDEN.INFO
    16 Jan 2015 | 2:01 pm
    Content marketing will remain one of the most important online marketing tools in 2015. So it is a nice topic for the first blog post in the new year. Like it happens to social media marketing, which as all connects to content marketing by various points, evaluating the success of the content marketing is difficult. ...read more
  • Podcasting is booming

    FOLDEN.INFO
    20 Dec 2014 | 3:17 am
    Podcasting, downloading multimedia files via a news feed, is booming. A first high podcasting had in the year 2000, when it has been invented. This invention led to products like the most popular iPod by Apple. Then and by the development of social media and other alternative sharing tools it became calmer. But podcasts never ...read more
  • YouTube Influencer Marketing Service

    FOLDEN.INFO
    12 Dec 2014 | 4:51 am
    To place a video advertising various ways exist, common video averts at all or e.g. product placements. To make a product placement or to place a sponsoring message the direct contact to a channel is necessary. This may happen by contacting a channel or via content networks. A rather new option to video is realized ...read more
  • Google Play App Store Marketing

    FOLDEN.INFO
    4 Dec 2014 | 12:16 pm
    Google has released a guide about succesfull marketing at the Google Play Store. The guide includes best practices and describe success factors. Typical marketing aims like a good positions within search results as well as customer retention are part of the guide. These marketing aims are of high importance in todays heavy competitive market at ...read more
 
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    Logo Design Blog

  • The secret behind building a successful brand

    Ben Johnson
    14 Jan 2015 | 2:13 am
    It doesn’t matter if you are a big or small company. Your digital presence matters, it builds your brand.  Your viewers can easily get lost in a plethora of other brands or companies offering the same services or products as you. So the secret behind getting eminent success is to have proper digital branding, which  [ Read More ]
  • How to go about the logo maker for your business

    Ben Johnson
    20 Nov 2014 | 1:58 am
    When you need a logo and a brand identity for your business, then there a few options you might want to consider how you will go for a logo maker for your business logo. Your brand identity earns recognition in the competitive market and gains positivity for the business. Many organizations strive to have such  [ Read More ]
  • Economical Companies for Logo Design

    Ben Johnson
    7 Nov 2014 | 3:29 am
    If you belong to the UK, US or Australian Region; try searching for these terms cheap logo design or logo design company, and you’ll find logoinn (a five star design company) or a digital design company or any page ranging from the first or within the first five pages on Google. Logoinn is a genuine  [ Read More ]
  • Are circular logo designs more popular than rectangular designs?

    Ben Johnson
    7 Nov 2014 | 2:08 am
    I have been a logo maker since the past decade and have been working in various vicinities for the design industry, and I suppose that mostly circular logo designs are remembered easily, or get a higher recall value, if compared with rectangular designs, but this is only my analysis, and is not 100 %. Notice  [ Read More ]
  • Reinventing the Rules of Logo Design

    Ben Johnson
    31 Oct 2014 | 4:07 am
    Sometimes the only difference between the success and failure of the business is a memorable logo which straightaway wins the hearts and minds of the consumers and a poor logo which fails to give away any impact whatsoever. A snappy logo is the one which businesses want to connect with the target customers strongly and  [ Read More ]
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • Jim Clancy, CNN And Corporate Social Media Policy: Lessons

    yinkaolaito
    18 Jan 2015 | 12:04 pm
    Few days ago, Jim Clancy’s 34 years great service with Cable Network News (CNN) came to an abrupt end. The nature of his exist gives much room for lots of questioning and probing. While Jim Clancy and CNN  owe no one apology with regards to what transpired in between the line, but as a curious […]
  • Best advice for employee social media use during General election 2015

    yinkaolaito
    14 Jan 2015 | 7:31 am
    We are in the 21st Century but corporate behaviours and policies of many organizations still point us back the 19th century. Dictatorship,command and control is still having its ways through background doors. We want to show we are here in the new, dynamic century, but we will rather want to hold on to the ways […]
  • 11 reasons why you cannot ignore digital tools in 2015

    yinkaolaito
    23 Dec 2014 | 3:37 am
    Digital tools are here to stay. There is a whole lot of wisdom in it if we quickly engage them at both personal and corporate level. It is increasingly difficult for any one to ignore social tools. In previous  article we decided  for once to go with the naysayers by helping them to feel cool […]
  • 6 reasons why I hate digital media tools & why you…

    yinkaolaito
    22 Dec 2014 | 2:16 am
    With digital media tools, it is not all about success stories. We cannot deceive ourselves that it is all about success. Nothing short of this will be one-eyed view perspective. I have been asked by someone why I am always pushing only the right side of the tool?  I do understand and agree but my […]
  • 5 attributes of Titanic digital community,brand and their challenges

    yinkaolaito
    17 Dec 2014 | 2:08 am
    Remeber Titanic- the Royal Mail Ship ‘RMs Titanic’, that big British ship, a passenger liner, that sang and killed all its passengers in North Atlantic Ocean  on April 15, 1912?. Even if most of us were not born as at that time, we have had cause to watch the movie produced. From what we learnt, […]
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    SoV-Share of Voice

  • Seven Lessons from a 2-Year Old Startup

    marksilva
    22 Jan 2015 | 2:42 pm
    Seven lessons and axioms acquired building a startup in the past two years. Continue reading →
  • Impressions from TechCrunch SF Hackathon Part 2

    marksilva
    9 Sep 2012 | 6:29 pm
    TechCrunch hosted a hackathon before the 2012 TechCrunch Disrupt in SF this weekend.  Part one of this post deals with Hackathon logistics and presentations; Part 2 will be some quick thoughts on some of the ideas presented. Here are some of the overall impressions … Continue reading →
  • Impressions from TechCrunch SF 2012 Hackathon Part 1

    marksilva
    9 Sep 2012 | 5:14 pm
    TechCrunch hosted a hackathon before the 2012 TechCrunch Disrupt in SF this weekend. Wanted to push out some quick impressions for both the companies that demo at Hackathons as those looking to host/participate in future hacks. Part one of this … Continue reading →
  • Rant: Responsive Design vs. Mobile First

    ethnoinsight
    18 Aug 2012 | 8:01 am
    Most marketers and agencies use "Responsive Design" as the euphemism for stretching production dollars to "build once" and use-many times to deliver their websites to any device including smartphones and tablets. They take credit for being "Mobile optimized" and check the box for their "mobile strategy" execution. And, in my opinion, that's where they fail. "Mobile first" and optimization is about a thoughtful exploitation of the mobile platform, context and utilities along with new consumer behaviors to win. At a minimum companies need to purse the "And" strategy of "Mobile First" and…
  • Weekly Roundup 8/7/12

    ethnoinsight
    10 Aug 2012 | 5:46 pm
    Last week’s focus turned an eye to finding your tech-soul and investing in others as they find theirs:  Pre-IPO companies with big valuations The decade of the angel investor. Google Developers interview with Kevin Rose looking at start-ups, teams,  and … Continue reading →
 
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    Free Sales & Marketing Magazines and Downloads from alltop.tradepub.com

  • 2015 Sales Success Kit FREE Now for a Limited Time!

    23 Jan 2015 | 8:50 am
    America's #1 salesman shows you how to send sales soaring. The eBook focuses on field-proven strategies for selling:Stop thinking like an employee and start thinking like an entrepreneurSurround yourself with positive peopleKnow your product, yourself, and your clientUnder-promise, over-deliverTurn problems into opportunitiesThis exclusive kit offers a wide range of Sales resources and research for Sales professionals:52 Weeks of Sales Success, 2nd Edition eBookE-Signatures and Sales: How IT Can Enable the Business to Close Sales Deals Faster10 Ways Sales Benefits from Marketing…
  • Customer Experience Management Best Practices for e-Businesses

    23 Jan 2015 | 12:00 am
    Find out the five ways to increase conversion and adoption rates for today's e-Businesses.Request Free!
  • What Does Customer Experience Mean for Your Social Business?

    23 Jan 2015 | 12:00 am
    These are all the actions businesses must take to deliver a seamless customer experience. However, one person can't do it. It is even too much for one department. Customers interact with brands across all company functions, such as marketing, sales, and service, as well as across social channels. So marketers must include colleagues across the organization to accomplish a consistent and responsive engagement approach for customers and prospects.Watch this on-demand webinar to learn how to:Understand each customer's specific situationDeliver personally relevant and rewarding experiencesFind…
  • Understanding Your Customer's Lifecycle Journey

    23 Jan 2015 | 12:00 am
    Read this white paper to discover how you can gain a better understanding of your customer's lifecycle journey.Request Free!
  • Data-Driven Content Marketing: An Introduction

    23 Jan 2015 | 12:00 am
    Your content marketing is responsible for building awareness and generating trust while it finds new prospects for your company. Learn how to drive efficiency into your content marketing efforts by letting big-data answer four critical questions:What should you write about?Who are the influencers you should target and partner with?Where should you distribute and promote your material?How effective is your overall program at generating attention and reactions?Learn how Fortune 1000 marketers are boosting their results and justifying their growing content marketing budgets!Request Free!
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    Blog

  • Buyersphere 2015 has arrived!

    21 Jan 2015 | 8:46 am
    The Buyersphere Report has become established as one of the most eagerly awaited annual research projects in the B2B space. The reason is simple. It doesn’t tell you what marketers think: it tells you what buyers do. And the latest Report is out now!
  • What’s your logo worth?

    19 Jan 2015 | 6:14 am
    A logo is a symbol used to represent your company, so that your products or communications are quickly recognisable as being yours.
  • What was predicted for 2014? The final word of the year from Base One

    23 Dec 2014 | 8:30 am
    We were going to put together a blog with our predictions for 2015. But then others did the same and we certainly didn’t want to look like we were duplicating the rest.
  • Minority Report-style policing?

    17 Dec 2014 | 6:45 am
    An article in Monday’s ComputerWeekly.com talked about how three-quarters of UK citizens believe that allowing police officers access to more digital technology will improve frontline policing.
  • Three Signs your Brand Needs a Facelift

    10 Dec 2014 | 2:44 am
    Your brand is every single thing you do and say that influences how people perceive you, so it absolutely needs to be at the centre of your business.
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    On Social Marketing and Social Change

  • Asking Questions About Education Innovation and Reform

    Craig
    24 Jan 2015 | 4:04 pm
    The reform of education - it’s products, policies, processes and people - poses all kinds of wicked problems, from what should (and should not be) in curricula, to how classes and schools are designed to achieve better outcomes for students and parents, how success is measured, and what the role of school personnel are in this most modern of ages. Innovations are widely touted, but few seem to be broadly adopted. Top-down approaches are rarely swapped out for more bottom-up processes (see these examples from the BIF Student Experience Lab for some exceptions). In over 4 decades of work in…
  • Webinar on Community-Based Prevention Marketing

    Craig
    22 Jan 2015 | 1:19 pm
    Can social marketing be used in community settings? Involve real people from the community? Focus on more than just individual behavior change? The International Social Marketing Asoscation's (iSMA) webinar series continues with several of my colleagues from the Florida Prevention Research Center (FPRC) at the University of South Florida College of Public Health talking about the evolution of community-based prevention marketing practice and research. The dates and times are: Time One: Thursday, January 29 at 10:00 am Pacific Standard Time/ 1:00 pm EST / 6:00 pm UTC+0 (GMT). Time Two:…
  • The Best of Social Marketing in 2014

    Craig
    14 Jan 2015 | 9:20 am
    Keeping up with the evolution of social marketing research and practice can be a tough problem. To help you out, this is my fourth annual review of papers that document in the peer-reviewed literature how the field is developing (here are the links to the 2011, 2012, and 2013 selections). I do not consider papers published in our two journals, the Journal of Social Marketing and Social Marketing Quarterly, as I presume that people are looking at them already. I am also interested in how social marketing is presented outside our immediate orbit.One of my priorities in reviewing the work is how…
  • Most Popular Articles of 2014: On Social Marketing and Social Change

    Craig
    5 Jan 2015 | 11:52 am
    Thank you to the over 35,500 people who have visited this blog over the past year. I am really delighted that you come from all over the world. In 2014, about ⅓ of unique visitors came from the US, followed in the top ten by Great Britain (UK), India, Australia, Canada, Philippines, Malaysia, Nigeria, South Africa and France (and then another 179 other countries). What brings people to this blog? Searching for information or a solution to a problem has a lot to do with it. But whether you are an email subscriber, get a RSS feed, follow new posts on social media (Twitter and LinkedIn), or…
  • Marketing that Improves the Practices of Health Care Professionals

    Craig
    26 Nov 2014 | 9:08 am
    Health care professionals (HCPs, that includes dentists, nurses, pharmacists, physicians and physician assistants among others) receive too little support in changing their practices, processes and policies to improve the health of their patients. In many cases they are simply given clinical recommendations to follow and are viewed as passive ‘channels’ to provide ‘authoritative and credible’ information to their patients. I talked about this as a ‘swamped channel’ in Pediatricians Drowning in Advice and noted a study that documented 162 separate pieces of verbal advice…
 
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    Digital Examples

  • McDonalds - Signs

    23 Jan 2015 | 9:02 am
    This was much more emotional than I expected it to be -You can see some of the individual stories behind the signs on their Tumblr hereE.g. -“We currently support our local community by providing some of our most loyal customers with a 10% discount and appreciation weeks a couple times a year,” said owner-operator Luke Humbard. “During those days we offer free desserts and make sure to tell them we appreciate them coming to us on their thirty minute lunch breaks. What prompted the message was a press conference that signaled a factory line might be moving out of the city of Toledo. This…
  • Gillette uses Tinder to show that women like well-groomed men

    21 Jan 2015 | 2:53 am
    Gillette has done some research with Tinder to show that women prefer men with well-groomed facial hair over more unkempt ones.(This has been done before - anti-smoking charity ASH did a similar thing last year to show that smoking is a turn-off)Tinder was able to analyse 100,000 men's profiles, first taking ones with 'hairy, unshaven photos' and then ones with 'well groomed' ones, and found out that well groomed men got 37% more matches.See the full site ShaveTest here - with lots of shareable images.I'd love to know if money changed hands for this trial!  I also think it's interesting…
  • Pronunciation

    20 Jan 2015 | 9:04 am
    One of the trends in my 2015 trends deck was 'Voice' - that is, the rise of voice search, people speaking to objects and more, and generally using voice rather than a keyboard.This is fine if your brand's name is easy to pronounce, but if it's not it could bring problems.What if it sounds like something else? (For quite a while I had the Two Ronnies' 'Four Candles' sketch in my mind when I was thinking about the trend)What if people don't know how to pronounce it?  In an episode of The Sopranos, Tony talks about 'Hermeez' (it's 'ermez).  I had a Chinese colleague who was crazy about…
  • Uber CARGO - Man with Van

    9 Jan 2015 | 8:19 am
    Uber CARGO is an 'of course!' extension / experiment from Uber in Hong Kong.  Instead of ordering a taxi, order a man with a man to take you and your bulky items anywhere, e.g. if you've bought some furniture, or you want to go surfing.Initially just in Hong Kong, but I can see this taking off.  I'm sure almost every major city in the world has lots of 'man with van' operators - why not formalise it?Uber blog postTechCrunch
  • iDevices Switch - Control your lights with Siri

    7 Jan 2015 | 2:29 am
    I'm surprised that this has taken so long to arrive, but iDevices Switch is the first Apple HomeKit-enabled plug, which you plug other devices into, meaning that it can turn on lights and devices from commands from your phone, including spoken commands via Siri.A good example of the 'Voice' trend from my recent 2015 trends deck
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    Idaho Ad Agencies

  • IdahoRadioNews: New Year Notebook

    donday
    2 Jan 2015 | 10:36 am
    Haven’t checked in with any Idaho Radio News notes in a while – since nothing truly earth-shattering has happened in a bit, but there are a variety of notes of interest. (Or maybe I just felt I needed to create some content since I ran into Brian a bunch in Phoenix at the Fiesta Bowl and felt guilty for not blogging in months. You decide.) Courtesy Ken Bass via Facebook New sea for Bass: Another Boise radio-dial fixture, Ken Bass, is making a trade. Bass will no longer work the wakeup shift on Journal’s KRVB/94.9 The River. Instead he will work afternoons at the station.
  • Spend Drake Cooper’s money

    Brian
    18 Dec 2014 | 5:06 pm
    Seriously, you can help spend Drake Cooper’s money. Well, donate it to the Idaho Food Bank, that is. Here’s the deal. Drake Cooper, through Ponywolf, has created Bad Company Party. As they described it, “This year we’ve gamified the annual company get together so you take the reigns and turn the booze filled, table dancing, office gossiping company party into something good for others.” Now, for the spend Drake Cooper’s money part… “For every share of Bad Company Party, Drake Cooper will donate $1 to the Idaho Food Bank up to a total donation of a…
  • Job openings at Drake Cooper

    Brian
    15 Dec 2014 | 4:43 pm
    Drake Cooper in Boise is looking to add to their team — specifically, they’re looking for a Junior Developer and Digital Project Manager. From the job listings: Junior Developer We are looking for a Junior WordPress/PHP developer who is dedicated to their craft, writes code that they are proud of, and can hit the ground running. We need this person to write beautiful code in a timely and scalable way that improves the code-base of our products in meaningful ways. This person will be a part of a digital team that is responsible for all aspects of the ongoing development from the…
  • Client-side job openings: Western Power Sports

    Brian
    15 Dec 2014 | 9:50 am
    Western Power Sports in Boise — one of the fastest growing wholesale distributors of aftermarket powersports parts, apparel, and accessories — is looking to grow their marketing / advertising department. They currently have two openings: Junior Graphic Designer – Marketing Summary WPS is currently seeking a talented, motivated Jr. Graphic Designer with ambition to design a variety of creative projects. The ideal candidate is enthusiastic with the flexibility and focus to multi task in a fast paced creative environment. He or she will be confident with design principles,…
  • So that explains the early season snow

    Brian
    3 Dec 2014 | 11:51 am
    We’re pretty sure the folks at Oliver Russell have been doing some form of a snow dance since, oh, mid-September. That’s when they announced that they were selected to lead public relations efforts for Tamarack Resort. From their press release (that’s been sitting in the inbox for far too long): Tamarack has been operated since 2010 by the Tamarack Municipal Association, which currently manages the ski mountain and golf course.  Several other companies operate lodging, real estate resale, and other guest amenities.  The resort is under the new ownership of New TR…
 
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    Marketing Java | Web. Social. Marketing.

  • Small Business Spotlight: Curating the Cool

    Caitlin Rezac
    22 Jan 2015 | 10:33 am
    I had the pleasure of speaking with Z Robison, the owner of Curating the Cool. His background is as diverse as the collection of items in his store. Before opening the shop, Z was the Assistant Dean of Admissions at Naropa University in Boulder. In college, he dabbled in limo driving and retail management and started a business selling Beanie Babies. (Fun fact: profit from the stuffed collectibles paid for…       
  • Embrace Your Inner Ninja: Productivity Tips for an Awesome Year

    Caitlin Rezac
    15 Jan 2015 | 7:30 am
    As you settle into 2015, and the holiday cheer wears off, you realize that in this new year you still only have 24 hours in each day. Do you ever feel like there just isn’t enough time to get everything done? The busy entrepreneur has a mile-long list of business tasks, on top of all of the personal things that must be managed to keep afloat. That’s why today, I’m…       
  • Google’s Getting Smarter: So Should Your Marketing

    Caitlin Rezac
    7 Jan 2015 | 7:30 am
    New Algorithms Change the Content Tide If you’re preparing for a turbo-charged year, there are some very important items to keep in mind when it comes to marketing. Last week, I talked about the importance that Google places on mobile-friendly websites. In 2014, the search engine giant also implemented some significant algorithm updates. They’re striving to improve user experience by focusing on high quality, authoritative content that is relevant to…       
  • Resolve to Be Mobile-Friendly in 2015

    Caitlin Rezac
    30 Dec 2014 | 10:14 am
    Hopefully, as the year comes to a close, you’re reviewing your marketing strategies. Are you on top of your social media but lack a nice website? Or, do you have a beautiful webpage that’s not-so-pretty when it appears on a mobile device? If you’ve been ignoring mobile optimization, it’s time to snap out of it! In 2015, having a mobile-friendly website is not an option, it’s a necessity, if you…       
  • Is Your Holiday Marketing On Point?

    Caitlin Rezac
    22 Dec 2014 | 6:11 am
    For many businesses, the holidays are their busiest time. The sales that are generated during this season are often what sustain small companies throughout the next year. Many small businesses ramp up their marketing efforts and think of creative ways to entice their customers. Whether you are on top of your holiday marketing or not, here are some strategies that you can put into play throughout the year. Say “Thank…       
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    Marketo Marketing Blog

  • Traditional vs. Digital: The Super Bowl Ad Grey Space

    Shanna Cook
    22 Jan 2015 | 5:30 am
    Author: Shanna CookWho wants to, or better yet who can afford to, spend $4.5 million on any one line item in their marketing budget? But that is the price of a 30 second TV commercial spot during this year’s Super Bowl. It could be argued that it’s less of a football game and more of a game for marketers; it’s the one television event of the year where people tune in and turn up the volume during commercial breaks. Yet, with the advent of digital media and the shift toward hyper personalized marketing, does it still make sense to mass market? The dividing line has been drawn—where do…
  • Negative SEO: Does It Really Exist?

    Joe Cox
    21 Jan 2015 | 5:30 am
    Author: Joe CoxThe term ‘negative SEO’ has been thrown around with increasing frequency over the last few months. Negative SEO negatively impacts rankings by acquiring bad links, blatantly purchasing links, or creating an otherwise unnatural and manipulated looking link profile. Some companies even go so far as to try and negatively impact the rankings of rival websites by scraping and duplicating freshly posted content, in the hopes that their bots will catch the content before the search spiders so, and therefore get the competing website flagged for duplicate content. Scary right?
  • Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing

    Sanjay Dholakia
    20 Jan 2015 | 8:05 am
    Author: Sanjay DholakiaHow different would our world be if we judged brands the same way we judged our healthy personal relationships? Let’s say you compare your relationship with a brand to your relationship with a dear friend—would you look forward to seeing them? Would you care about what they had to say? Do you both share the same values? Do you praise them around others, even when they’re not around? It’s a thought-provoking analogy from Jim Stengel, CEO of the Jim Stengel Company and former Global Chief Marketing Officer of Procter & Gamble. Jim sat with the Economist…
  • [Ebook] Speaking the Language of Business Metrics: The 3 Types of Marketing KPIs for Success

    Dayna Rothman
    19 Jan 2015 | 5:30 am
    Author: Dayna RothmanWe’ve been hearing it for some time now—marketers need to earn a seat at the revenue table. But how do you go about doing that? It all comes down to proving—and improving—marketing’s contribution to the bottom line using metrics that matter. For too long, marketing has been seen as more of a cost center and has traditionally struggled to quantify return on their marketing spend. Why? They have been focused only on vanity metrics like Facebook Likes and Twitter Followers. While those are to worthwhile to track for many things, they don’t measure the impact of…
  • Marketing and Finance: A Match Made in Heaven!

    David Cain
    15 Jan 2015 | 5:30 am
    Author: David CainAs marketing professionals we’re often at the center of a variety of critical cross-functional initiatives, which gives us the rewarding opportunity to work with nearly every department in an organization. At a software company like Marketo, the Marketing Team works with the Product Team to help inform the future product roadmap, and of course to take all the great new products they build to market. We work with the Customer Success Team to address important objectives like customer satisfaction, product usage and cross-sell initiatives. We work with HR on organizational…
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    adverlicious

  • Vacheron Constantin “Patrimony” 300×600

    James A. Gardner
    22 Jan 2015 | 8:27 pm
    Tags: 300x600, Clothing and fashion, Consumer goods, jewelry, luxury, Vacheron Constantin, watch Hey! We've got ads that are similar to this one: Bulgari Octo “Eternal Values” 300×600 Cartier “Rotonde de Cartier Mysterious Double Tourbillon” 300×600 Burberry “The Britain” 300×600 Tudor Heritage Black Bay “Watch Your Style” 300×600 Michael Kors “Jetmaster Automatic” 300×600
  • Emirates SkyCargo “No Compromise” 300×250

    James A. Gardner
    22 Jan 2015 | 8:23 pm
    Tags: 300x250, Airlines, Emirates, Travel and leisure Hey! We've got ads that are similar to this one: Emirates “Need A Power Nap?” 300×250 Emirates “Speak Bostonian” 300×250 Emirates “Boston To Dubai” 300×250 Emirates “Boston To Dubai” 300×250 Emirates “Hello Dubai” 300×250
  • Volkswagen (VW) Touareg “Brakes That Brakes For You” 300×600

    James A. Gardner
    17 Jan 2015 | 2:19 pm
    Tags: 300x600, Automotive, SUVs, Volkswagen, Volkswagen Touareg, VW, VW Touareg Hey! We've got ads that are similar to this one: Volkswagen (VW) 2011 Touareg “Just Your Signature” 300×250 Volkswagen (VW) Touareg “You Could Get Lost” 300×250 Volkswagen (VW) 2011 Touareg “Not An SUV” 300×250 Volkswagen (VW) 2011 “All New” Touareg 300×250 Volkswagen (VW) Tiguan “Meet Tiguan” 728×90
  • Nest Dropcam “Solves Mysteries” 300×600

    James A. Gardner
    17 Jan 2015 | 2:16 pm
    Tags: 300x600, Dropcam, Nest, Nest Dropcam, Technology
  • Goldman Sachs “Progress Is” 300×600

    James A. Gardner
    17 Jan 2015 | 2:13 pm
    Tags: 300x600, All others, corporate branding, Financial services, investment banking, Public relations Hey! We've got ads that are similar to this one: Goldman Sachs “Progress Is” 300×600 Goldman Sachs “Progress Is” 300×250 Goldman Sachs “What’s the Impact” 300×250 BMW Group “Meet The Visionary” 300×600 Lockheed Martin “Most Feared Aircraft” 300×600
 
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    Sparks

  • Consumerism, language and the changing world of health care brands

    Eric Brody
    21 Jan 2015 | 6:00 am
    It’s our belief that to thrive in the future, healthcare system and hospital brands need to think, act and compete like consumer brands. While in the past, providers were able to be driven by what was best for them, future success calls for rising to the challenge of delivering what’s...
  • The why and how of great brand names

    Eric Brody
    20 Jan 2015 | 8:14 am
    For most people, the extent of the time they think about names doesn’t go much beyond life’s special occasions, e.g. when you looked at your newborn son or daughter for the first time, or when you brought a new kitten or puppy home for the kids. But if you’re even...
  • Agile brands need agile brand marketers

    Eric Brody
    12 Jan 2015 | 6:55 am
    There’s a lot of talk these days about “agile brands.” These are brands that are quick on their feet and able to meet consumers on their terms – wherever, whenever and however they want. But agile brands only get that way with agile and brave brand marketers at the helm....
  • Health system and hospital marketing in 2015

    Eric Brody
    5 Jan 2015 | 11:05 am
    In case you didn’t see it, here’s a good article on HealthLeaders Media – 5 Resolutions Every Hospital Marketer Should Make in 2015 – written by Marianne Aiello. She looks back at some of the strongest hospital marketing initiatives accomplished in the past 12 months and translates those into resolutions...
  • Choosing to be “Great By Choice”

    Eric Brody
    30 Dec 2014 | 8:59 am
    I just finished reading Great By Choice by Jim Collins (author of Good To Great) and Morten T. Hansen. Here’s the last paragraph of the Epilogue: We are not imprisoned by our circumstances. We are not imprisoned by the luck we get or the inherent unfairness of life. We are...
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    Marketing Donut feed

  • Entrepreneurial talent overlooked in large firms

    23 Jan 2015 | 1:34 am
    The majority of people aged 25-34 want to set up their own business and many feel that their entrepreneurial talents are unappreciated in their current jobs. New research for accountancy firm EY conducted by Censuswide polled 1,000 business professionals and found that 68% of 25-34 year old professionals – so-called “millenials” – aspire to set up their own business. However, fewer than a third (29%) of workers from large firms described their workplace as having an “entrepreneurial and innovative culture”. And less than half (48%) of employees said they can achieve their career…
  • Cameron unveils new cyber crime measures

    23 Jan 2015 | 1:33 am
    Prime minister David Cameron has unveiled a number of new tools to help UK businesses defend themselves against cyber crime. It comes as the government also announced new support for UK cyber security firms that want to trade overseas. Cameron has announced the appointment of Andy Williams, a new cyber security envoy, who will help British small businesses and first-time exporters in the cyber security field to promote their business interests in the US. The UK cyber security sector is worth over £6 billion, employing 40,000 people. UK cyber security exports increased 22% from £850 million…
  • Signs of slowdown behind positive job figures

    23 Jan 2015 | 1:32 am
    The number of people out of work in the UK continues to fall, according to the latest figures from the Office of National Statistics. However, there are also worrying signs that the economy could be slowing. In the three months to November, the number of people out of work in the UK fell by 58,000 to 1.91 million, the lowest level for more than six years. It means unemployment is now at 5.8% of the adult working population. David Kern, chief economist at the British Chambers of Commerce (BCC) said: “These figures again confirm that the UK labour market remains a key strength for the UK, but…
  • The cost of UK retail theft reaches new high

    23 Jan 2015 | 1:31 am
    The impact of theft on UK retailers has reached its highest level in a decade according to the latest Retail Crime Survey. Published by the British Retail Consortium (BRC), the survey shows that although the number of incidents of crime has fallen by 4%, the average value of each theft in-store increased by 36% to £241 per incident, up from an average of £177 the year before. Altogether, there were an estimated three million offences against UK retailers in 2013-14, directly adding £603m to their costs. In addition, the survey shows that there were 32 incidents of violence and abuse per…
  • Also in the news this week — 23rd January 2015

    23 Jan 2015 | 1:30 am
    Enterprise Nation calls for new EU VAT law Enterprise Nation is calling for the introduction of a single sales threshold across the European Union, below which no business would be required to register for VAT. It says this is “vital” for small firms that have been “dragged into the VAT system by the EU reforms to digital sales that came into effect on 1 January”. This new legislation applies to businesses that aren’t currently covered by VAT and it means many UK micro businesses that offer digital services will now have to register for VAT in the UK in order to comply with VAT…
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    9 INCH MARKETING

  • Nine Inch Resiliency Thoughts

    Stan Phelps
    12 Jan 2015 | 1:37 pm
    This is a guest post from Eileen McDargh: The average distance from the brain to the heart is nine inches. Stan has made a great contribution to customer and employee retention by focusing on how to win not only the minds but the hearts of these stakeholders. It is no […]
  • Purple Goldfish Hall of Fame Class of 2014 announced

    Stan Phelps
    23 Dec 2014 | 5:42 pm
    Each year I recognize nine companies that embrace the concept of signature added value. These little extras are called a purple goldfish. Here is an updated Slideshare with the class of 2014: These Hall of Famers are purple goldfish. A purple goldfish is your one (or more) […]
  • Want a Job at Google? Why it’s Almost Ten Times Harder Than Getting into Harvard

    Stan Phelps
    29 Sep 2014 | 12:36 pm
    This post by Stan Phelps was originally featured on Forbes: It’s almost ten times harder to get a job at Google than it is to get into Harvard.  With more than two million applicants a year, it seems like everyone wants to work at the search giant. Is […]
  • The Impact of The Hollywood Model on the Social Age Workplace

    Stan Phelps
    23 Sep 2014 | 11:17 am
    Guest post by co-author of “A World Gone Social” Ted Coiné: Social Age employment is an entirely different animal from what we all grew up with: the Industrial Age myth of lifetime employment within very large corporations. Specifically, we call that myth the “40-40-40 Plan” where we as […]
  • Heroic Customer Service by Senior Executive Anjali Kumar at Warby Parker

    Stan Phelps
    3 Sep 2014 | 2:47 pm
    This post was originally posted on Forbes: Does the senior team at your company talk about superior service and the importance of going the extra mile for customers? If so, how many actually walk the talk? To steal an immortal line from the former Texas governor Ann […]
 
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    Chiefmarketer

  • Hidden Valley Ranch is Hero in Big Game Day Video

    Patricia Odell
    23 Jan 2015 | 7:41 am
    On Super Bowl Sunday, in many family households with children, there will be a crudité platter filled with carrot sticks, broccoli florets and cherry tomatoes, placed side by side with typical football fare like BBQ chicken wings and mugs of beer. The dip for the veggies—and wings—will likely be a favorite: ranch dressing. Hidden Valley Ranch knows it and is playing up that role in a new video as a way to get kids to each more veggies and for adults to just enjoy the taste as part of the Big Game on Feb. 1 and beyond. In its first foray into entertainment marketing, the video, “It’s…
  • 4 Criteria to Find the Right Audience for Word-of-Mouth Campaigns

    admin
    22 Jan 2015 | 11:23 am
    In a time where people trust recommendations from friends and family over all other forms of marketing, word of mouth should be a cornerstone of any brand’s marketing strategy. Word of mouth works when you get influencers to spread interesting, relevant, and authentic stories about your brand or product. As marketers, we need to focus on what the story is and where we’re going to throw that story into the water. You might think you know exactly where to throw your story, but not all communities are created equal. Before you waste your time talking to a community that won’t help spread…
  • P&G’s Former CMO Jim Stengel on the Future of Marketing

    admin
    22 Jan 2015 | 9:20 am
    Jim Stengel Jim Stengel, CEO of the Jim Stengel Company and former Global Chief Marketing Officer of Procter & Gamble on flaunting humanity, tools to achieve spectacular results, pivoting your purpose and more. We’re all interested to hear what Stengel has to say. The post P&G’s Former CMO Jim Stengel on the Future of Marketing appeared first on Chiefmarketer.
  • Super Bowl Round-Up: Snickers “Brady Bunch” & Dove’s Dad Spot

    Patrick Gorman
    22 Jan 2015 | 8:01 am
    The build-up to Super Bowl XLIX is in full swing, with the big game’s participants decided and brands making preparations to debut their ad campaigns! This week’s Super Bowl round-up from Chief Marketer includes a look at the reasoning behind how and when Super Bowl ads are debuted, how Facebook is tying into the frenzy, and a look at what Snickers, Victoria’s Secret, Dove and WeatherTech have in store for viewers on Super Bowl Sunday, Feb. 1. More Super Bowl advertisers have announced they will be airing spots during the Big Game, with some leaking the full commercials…
  • The Biggest Misstep Even Dazzling Social Marketers Make

    admin
    21 Jan 2015 | 9:10 am
    What one marketing misstep can a Fortune 20 brand make with a $10 million integrated massive campaign and a savvy creative digital agency in tow? Find out. The post The Biggest Misstep Even Dazzling Social Marketers Make appeared first on Chiefmarketer.
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    DigitalMarketingLab

  • The Big Digital Trend of 2015: Fusing Consumer Data with Digital Activities

    Teresa Sperti
    17 Jan 2015 | 10:19 pm
    As each year comes to a close and we launch into a new year – the prediction articles roll off the production line and this year is no different. The internet of things, wearables, iBeacons are just... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Alternative budgeting processes to drive greater digital investment

    Teresa Sperti
    7 Dec 2014 | 12:49 am
    Whilst digital has been on the agenda of many CMOs and senior marketers for years – some industries have been better at adapting their marketing strategy and shifting spend towards digital than... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 3 Digital Advertising Trends Every Marketer Should Know About

    Teresa Sperti
    3 Nov 2014 | 6:59 pm
    The growth in mobile and tablet device usage, combined with the increasing importance brands are placing on collecting and leveraging data, is driving innovation within the digital media space. Read... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Australian Digital Stats Compilation 2014 – 30 Fast Facts

    Teresa Sperti
    2 Oct 2014 | 2:13 am
    It’s been a year since I compiled my latest digital stats summary and so I felt I was long overdue to provide another one. A lot can happen in a year, it was only yesterday my son was born and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The time for marketing orchestration is now

    Teresa Sperti
    23 Aug 2014 | 9:23 pm
    In the dynamic digital landscape, where new platforms and devices are continuously emerging and evolving – marketers are facing an array of new challenges Read Full Article > [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Millennial Marketing

  • The Millennial Takeover Continues: We’re Now the Largest Generation in the U.S.

    Leah Swartz
    20 Jan 2015 | 11:04 am
    We’ve been expecting this for a long time; what we once thought was decades away is finally just around the corner. A new era will alter our market even more. What is so transformative you ask? 2015 will be the year the millennial generation becomes the largest generation by population size in the United States. Millennials have been affecting consumer trends for some time, but as their population size grows, so too does their influence. A look into some of the top millennial trends will give us more insight into what we can expect from this generation in the years to come. Trend 1 –…
  • Vox: Refreshing the evergreen

    Leah Swartz
    16 Jan 2015 | 10:46 am
    In fashion, we see the revival of old trends all the time. 80s styles are considered chic and 90s grunge is the new go-to for all those hipsters taking the best tables at your favorite coffee shop. So, when does old really become new? We ask ourselves this question quite a bit in the marketing world. Is it ok to re-use content we’ve already posted? Is it still fashionable? Evergreen content, the content that can be repurposed until it is no longer relevant, is a much debated topic among CMOs and those of us who geek out on strategy plans and social media. Reporters at Vox Media tried…
  • Millennials Work Smarter, Not Longer

    Cherryh Butler
    15 Jan 2015 | 9:11 am
    At age 23, I joined corporate America after trading in my low-paying — yet exciting — job as a cops reporter at a daily newspaper for $12,000 more a year and better benefits. I hated it. I stuck it out a year to avoid putting a 3-month stint on my resume and eventually took a $10,000-paycut to return to the reporting world. My “desk job” wasn’t a fit for a variety of reasons. What I hated most, however, was being glued to my chair from 8 a.m. to 5 p.m., no matter my workload. Although I was a copy editor, which can be done from any location, working from home, arriving five…
  • International Business Times: Marketing To Generation Z: Millennials Move Aside As Brands Shift Focus To Under-18 Customers

    Leah Swartz
    14 Jan 2015 | 12:36 pm
    We often say millennials are digitally native; most of the older half of the generation has not even experienced life without the Internet. I used to think that I was pretty tech savvy and in tune with social media. That was before I started reading up on gen Z. Multiply everything we know about millennials by about 10 and we have gen Z. The oldest consumers in this generation were born in 1997, meaning they have almost no memory of life without Wifi, YouTube and even Facebook. These fortunate kids didn’t have to spend hours fighting with their friends about who made their top 8 (honestly,…
  • Brand Innovation Targets Millennials at CES 2015

    Leah Swartz
    13 Jan 2015 | 7:39 am
    For years we have been saying that millennials are shaping the future of our consumer economy. As some of the world’s newest and most impressive innovations were displayed at CES 2015, it solidified our assumption that millennials have, in fact, taken over. The Consumer Electronics Show is the most important consumer technology trade show in the world, hosting more than 160,498 attendees annually. But what makes this show so influential? Nearly every new innovation to hit the market in the next year is previewed on the exhibition floor. This year, we have seen an influx of millennial…
 
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    FeedBlitz News

  • SumoMe Now Works With FeedBlitz

    Heather Solos
    13 Jan 2015 | 10:45 am
    Some of you have been asking what’s a good list building plugin or tool. I’m happy to announce that SumoMe now works with your FeedBlitz account. Why is this exciting? The SumoMe WordPress Plugin has three list building tools: Smart Bar Scroll Box List Builder (popup). Each of these tools is available from the Sumo Store which you will find after the plugin has been installed on your site. Here is a brief screencast that demonstrates how to add SumoMe to your WordPress site, where to find your FeedBlitz API key, and how to add that to SumoMe to get started growing your list.
  • On Resilience … Or, Welcome Back, Amanda

    Phil Hollows
    12 Jan 2015 | 11:22 am
    One of the joys of being in a small, tightly knit company like FeedBlitz is that, as colleagues, we grow close to each other.  We share our triumphs and joys; and we circle the wagons when the going gets tough. In reality, on balance, 2014 was more tough than not for the FeedBlitz crew. Of course, like any community, we don’t often share the hard times publicly.  We struggle, we manage, we support each other, and with luck nobody on the outside notices. Nothing unusual, really, in that. There are, however, some things — even the tougher ones — that are very much worth…
  • Managing Images in Your Newsletter Template Just Got Easier

    Heather Solos
    5 Jan 2015 | 6:59 am
    FeedBlitz gives all publishers the ability to control every aspect of newsletter design. The Easy Editor allows FeedBlitz publishers to control their logo, fonts and colors, whether or not to include a table of contents, and a simple utility bar that provides subscribers with an easy forward option, a convenient contact link etc. The FeedBlitz Easy Editor is mobile responsive by default, there’s no fiddling or testing, it simply works. Publishers who want even more fine-tuned control of their newsletter can do so in the Advanced Template Editor (ATE). The ATE allows full source control…
  • Malware Warnings

    Phil Hollows
    24 Dec 2014 | 6:05 am
    Update Looks like the reviews have completed and things are back to normal. Some systems will cache the earlier results, and the updates may take a while to roll out. If you’re still seeing warnings, please try Ctrl+F5 to refresh your browser’s local cache. Original Post If you’re seeing a “malware warning” when clicking through to FeedBlitz this morning, yikes, that can be scary. For the record, rest assured, we are safe; we have a review pending with Google this morning. Meanwhile it IS safe to click through, FeedBlitz itself hasn’t been damaged and…
  • .@Wistia videos now supported in FeedBlitz emails

    Phil Hollows
    23 Dec 2014 | 11:50 am
    Video in email is a pain. Unless you’re an HTML5 guru and only want your emails working on iOS devices, video just plain doesn’t work in email. FeedBlitz has long supported video providers such as YouTube and Vimeo and more, by automatically converting videos from these systems into thumbnails that work great in email. Today, we’ve added up-and-comer Wistia to the list of supported video services. So if you are on the FeedBlitz web site, what you see next is a Wistia corporate video in their video player. If you get this via email, however, you’ll see a thumbnail…
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    Shawn D. Wallace - Online Marketing Strategist & Business Visionary Coach

  • Facebook Fan Page Invite To Connect Better

    Shawn Wallace
    23 Jan 2015 | 8:58 am
    Hey there my friend, Shawn Wallace here… I wanted to do this quick video to share with you some of the changes I have done to to improve how I’ll be interacting on Facebook this year to be able to connect with you better. I want to be have more quality friend connections vs quantity of friends who really don’t want to engage. Which category do you fall into? I’m sure you can understand how important it is to surround yourself with like mind people who are providing value in your life to help you reach the goals in business that you are looking to achieve. So I would…
  • How To Have A Good Reputation Online

    Shawn Wallace
    4 Dec 2014 | 10:32 am
    When you’re starting out online, whether you’re launching your first start-up or developing your business for long term growth, if your end goal is generating revenue, you’re going to need a good reputation for your business. The problem is, one of the biggest mistakes business make when marketing their business is: they rely on just one word of mouth. Having only word of mouth marketing is ok at first, but if your goal is to really change your industry, reach hundreds of thousands (or millions) of people, to create a business that’s is position to have a 5 star…
  • Lesson #1 – Do You Really Know What Internet Marketing Is?

    Shawn Wallace
    26 Sep 2014 | 8:58 am
    Your Success Depends On You Really Understanding Internet Marketing Do You Recognize What The Oddest Thing About Most Internet Marketers Seems To Be? They say they are internet marketers yet they know little to nothing about what internet marketing is really all about or how to stay away from the pitfalls! If you have a look at the shape internet marketing has gotten in to you will see that it’s deteriorated into a pitiful mess in some cases where the bulk of marketers are pressured to hassle their candidates like a piranha, biting as though are starving. This is one of the pitfalls…
  • Here’s Your Chance To Work 1-on-1 With Me! ( Limited Availability…)

    Shawn Wallace
    12 Sep 2014 | 9:31 am
    Summer is officially done (In the Wallace Household), and now that the kids are back on a school day routine, I feel like I can finally get back to work! Now that I’m back… I’m so excited to get back on track and ramp things up as we have sooo much that we’ll be releasing this season, for your benefit. So let’s chat about helping you GET UNSTUCK in your business…. Now, this message won’t apply to everyone, but for those who relate to the following this may be a timely invitation to have me work 1-on-1 with you in your business. Do you find yourself…
  • LESSON #7: What kind of online business will we build?

    Shawn Wallace
    6 Aug 2014 | 10:32 am
    In the first 6 lessons, my goal has been more or less to give you the proper perspective of this whole online business thing. So now let’s talk about what kind of business I’m going to be showing you how to build. (Watch this video…) Main points: Primarily I’m going to be showing you how to build an information marketing business. In other words, you’re going to create and sell your own Info Product.(Info products may include… audios, videos, interviews, home study courses, workshops, teleseminars, webinars, email courses, newsletters, CD’s, DVD’s, books, and more)…
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    InfoProduct Marketing Insiders Tips And News

  • Why You're Niche Market Is Still Wide Open…

    Jeff
    25 Jan 2015 | 8:21 am
    One of the most common questions we get on this blog and inside Information Marketer's Zone, especially around entering the info product or knowledge product ("expert") business is based on the concern that the market is already tapped out – that there are already experts and there is no room left to really make a killing. First, this argument has been dis-proven over and over again, second go ahead and pick up a copy of the "Niche Secrets" report available on this blog (see the top or right hand side and get your copy). In case you don't believe me, my…
  • Online Business Platinum Podcast – Episode 11

    Jeff
    23 Jan 2015 | 11:00 am
    We've been away for a few weeks so this episode is to make up for lost time by digging into the 5 Major Big Profit Factors that separate big-money earners from all the rest in online business.  As always, leave your comments – we want to hear from you!  
  • 5 Step System To BIG Profits With Your Online Business

    Jeff
    22 Jan 2015 | 1:30 pm
    Building an online business is like anything else in life, there are those few who really achieve BIG and there are the many who spin around in circles and can't seem to get anywhere near the same results. Funny thing is that when I talk with the BIG achievers (here defined as high 6-figure and 7-figure earners from their online businesses) you don't get the impression they are geniuses, have miles of experience behind them or even as "with it" as you may think. As someone reading this who may be struggling to reach the next level in your business, figuring out the…
  • Entering Niche Markets Without Experience

    Jeff
    20 Jan 2015 | 11:19 am
    I often get asked by people who join us over at Information Marketer's Zone – "should I start an online business around a niche market that I know nothing about?" The "intuitive" answer I can hear many of you say is  – NO…starting a business around a niche that you have no experience or have no inside knowledge about is just a dumb thing to do…right? Not exactly, let me try and elaborate based on our actual results both in our own businesses when we have entered new markets and from the many people we have worked with to grow their online…
  • The First Rule Of Internet Marketing

    Jeff
    14 Jan 2015 | 2:53 pm
    When we have someone join us over at InfoMarketer'sZone and their intent is to help fast-track starting and growing their own profitable internet business, the first principle they MUST quickly understand and apply is… Demand And Desire Trumps All In the Search For Profits In Starting Your Own Business Yes, you must have the right mindset, desire, commitment, tactics and knowledge, but above all else, what will dictate how profitable your internet marketing business will be is your ability to recognize and then tap into deeply held consumer desire and demand. Let's be clear…
 
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    High-Tech Communicator

  • Social Media’s Hierarchy of Needs

    Cheryl Goldberg
    24 Jan 2015 | 2:09 pm
      If you’ve ever taken Psychology 101, you probably learned about Abraham Maslow and his famous Hierarchy of Needs model. Maslow believed that people are motivated to fulfill certain needs. When one need is satisfied, a person moves on to the next one, and so on. As they move up the hierarchy they increasingly realize their human potential. In Maslow’s original model, developed in 1943, these needs included physiological, safety, love, esteem, and self actualization. During the 60s and 70s, he expanded the model to include cognitive, aesthetic, and transcendence needs. Similarly,…
  • Content Marketing: What’s the Big Idea?

    Cheryl Goldberg
    17 Jan 2015 | 7:37 am
    When people talk about good advertising, they often bring up “The Big Idea.” They may dredge up the classic “Think Small” campaign for the Volkswagen Beetle. Or point to the legendary “Big Brother” ad where Apple successfully positioned itself against IBM. Or bring up the more recent Chipotle Back to the Start explainer video. Now don’t get me wrong. I’d be overjoyed to come up with a big idea for every piece of content I put out. But let’s face it, even for biggest, most well-funded brands, big ideas are few and far between.    What’s the poor content…
  • The New Face of Customer-Success Marketing

    Cheryl Goldberg
    10 Jan 2015 | 7:05 am
    The 1914 silent movie serial, “The Perils of Pauline,” was famous for putting Pauline in grave danger, menaced by pirates and Indians, until the dashing hero came to the rescue just as the credits began to roll. Technology companies have long used this formula as their model for their customer-success stories, casting the customer as the hapless Pauline and their products as the gallant savior.   Today, technology companies are rethinking this stereotype as they’ve come to realize that the customer is really the hero of the story.    This new paradigm is…
  • 10 Tips for Making Your Writing More Conversational

    Cheryl Goldberg
    29 Dec 2014 | 7:05 am
    A cool breeze is blowing when it comes to marketing writing for technology companies. Technology companies have long been rightfully known for their impenetrable writing style. It’s a style characterized by ponderous and passive sentences. A lot of dry discussions about technology speeds and feeds. Considerable vendor chest beating. But with the spread of content marketing, more and more marketers are realizing that this writing style needs to change. The wonders of the technology aren’t going to make the product sell itself. Style counts. If companies want to entice people to read their…
  • When Good Marketing Ends Badly

    Cheryl Goldberg
    13 Dec 2014 | 7:20 am
    As a marketer, your mission is to tell stories about your brand. And to make sure those stories have a happy ending. After all, you’re Chief Cheerleader for your brand, and your job is to spur your potential customers to root for it, as well.  Unfortunately, in marketing, as in life, not every story ends the way we’d like. This is the tale of a brand whose marketing began with the best of intentions and tactics. But whose discord and dysfunction resulted in an ending that was more tragic than fairytale. I’m telling this story—with the names and pertinent details changed to…
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    mcgraw | marketing

  • What is Social Media Now – and What will Social Media be in 2015

    Pat McGraw
    30 Dec 2014 | 9:26 am
    So•cial me•di•a (noun) websites and applications that enable users to create and share content or to participate in social networking. Source: Downloaded from https://www.google.com/webhp?sourceid=chrome-instant&rlz=1C1CHFX_enUS578US578&ion=1&espv=2&ie=UTF-8#q=define+social+media on 12/28/14 I wanted to start with that definition because it seems to have been changing over the course of 2014 — changing into what was ‘social networking’ and other action oriented terms that imply social media is more than websites and apps and inanimate objects. Social…
  • Sell more without spending more – it’s possible!

    Pat McGraw
    4 Nov 2014 | 12:34 pm
    Every company wastes money – so believe me when I say that if you want to sell more without spending more, it’s possible. The secret is to know where the waste is and either stop doing it or make it work. I realize this sounds simple.  I can only imagine how many of you read that and thought “No kidding, duh!” And yet just this week, I had a couple of senior marketing executives tell me that even though they know they are doing a lousy job of qualifying leads and nurturing qualified leads and converting sales ready leads into buyers… “We need more…
  • Data-driven Insights to Improve Sales

    Pat McGraw
    4 Nov 2014 | 12:00 pm
    No, this isn’t “…another article about big data…”  It’s just some examples of how to better leverage what you have in order to improve performance.  You know, sell more and spend less. We gather data all the time.  And we analyze it – usually.  (Though we’ve probably all encountered people that seem to stare evidence in the face and then ignore it…)  Then most of us use that analysis to make decisions. My stomach is growling.  I haven’t eaten today. The refrigerator is empty.  I should go to the grocery store and get…
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    Multichannel Magic by Debra Ellis

  • The Business Success Checklist: Creating a Strong Foundation

    Debra Ellis
    22 Jan 2015 | 12:55 pm
    The path to a successful business is never straight. There are forks in the road along the way that are often identified as challenges or problems. Every successful company has a unique path that was followed from conception to reality. Another company in the same industry trying to follow that exact path would most likely fail because the combination of corporate culture and customer dynamics is specific to an individual business. There are some things that are universal to successful companies. They include a solid foundation, systems, processes, tools, and best practices. Prior to the…
  • How Retailers can Compete with Target’s New Free Shipping Policy

    Debra Ellis
    24 Oct 2014 | 9:19 am
    How do you win customers back after you’ve violated their trust with a massive security breach? Target seems to think free shipping on everything will do it. Last Christmas, hackers invaded the company’s security and snagged personal information from approximately 70 million customers. When you violate the trust of so many people during your peak sales period, you have to make a spectacular comeback. Offering free shipping at a time that other companies are increasing their thresholds may just do it. People love free shipping. According to a July 2014 poll by Retention Science, shipping…
  • How Social Media Evolved into a Service Channel

    Debra Ellis
    23 Oct 2014 | 5:28 am
    The battle lines between traditional marketing and social media were drawn in 1999 when The Cluetrain Manifesto was created. The promise of the world without advertisement and outbound marketing appealed to many, myself included. Generating revenue without expensive advertising would be a game changer for my clients. The bandwagon started traveling through marketing circles everywhere. By 2008, the slow locomotive had turned into a super train fueled by growth of Twitter and Facebook. The changes in marketing were coming so fast it was almost impossible to keep up with them all. I read The…
  • The Dirty Job of Growing a Business

    Debra Ellis
    8 Oct 2014 | 10:54 am
    Contrary to popular belief, successfully growing a business requires more than social media updates and delegation. Magical thinking is replacing proven growth strategies as the path to success. Every established company began with an idea and people willing to do whatever it took to turn that idea into reality. No task was too small or dirty for the founder to do. The hard work and long hours eventually evolved into a successful company. Things change. New technology emerges and people adapt accordingly. We may have moved into the digital age but the adage, “the more things change, the…
  • Is the Facebook Save Button a Plus for Marketers?

    Debra Ellis
    23 Jul 2014 | 11:36 am
    Facebook’s recent addition of a “Save” button gives a limited measure of control to users. The algorithm changes that rendered organic Facebook marketing ineffective may be offset with the ability to archive posts, links, places, and media. In theory, it is a good first step to creating a more user friendly experience. In reality, issues keep it from being effective at this time. Marketers have been challenged to create new ways to reach customers and prospects since the algorithm update that is designed to deliver “relevant information” as defined by Facebook’s engineers.
 
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    Social Media B2B

  • 5 B2B Social Media Lessons Cisco Learned in 2014

    Autumn Truong
    20 Jan 2015 | 4:00 am
    With 2014 officially behind us, it’s a perfect opportunity to reflect on the past and speculate on the future. At Cisco, we continue to explore how social media is used not only to generate awareness and buzz, but also to drive thought leadership, influence the customer journey and make a greater impact to the overall marketing strategy. During the last year, I’ve seen first hand how the growth and pervasiveness of social media trends are shaping new digital experiences. Here’s a closer look at our top 5 social media lessons from 2014 and what we can learn from them as we head into…
  • Interview: How IBM Leads B2Bs in Instagram Engagement

    Jeffrey L. Cohen
    13 Jan 2015 | 4:00 am
    As a follow-up to our list of top B2B Instagram accounts, I reached out to Katie Keating, Social Content & Engagement Strategist at IBM, to learn more about how this globally integrated technology and consulting company approaches a visual platform like Instagram. IBM ranked at the top of the list of B2B Instagram accounts because we prioritized engagement over number of followers. This put the IBM account way ahead of larger B2B companies who are well-known for their social media prowess, like GE, Cisco and Adobe. What is your approach to Instagram, and does it focus on engagement…
  • The 10 Best B2B Instagram Profiles

    Jeffrey L. Cohen
    15 Dec 2014 | 4:00 am
    Last week was a big week for Instagram as they announced that they have 300 million monthly active users. This makes the visual platform owned by Facebook, larger than Twitter. It is also growing at a faster rate than Twitter. B2B companies need to learn how to tell their stories in a visual manner. There are many blog posts that merely list the largest B2B companies on Instagram, or a seemingly random selection of B2B companies on Instagram. But this post is different. These are the ten B2B companies with the highest engagement rate on Instagram. This means their followers (who could be a…
  • Your 2015 B2B Social Media Predictions Are Totally Wrong. Or Maybe They Are Totally Right!

    Jeffrey L. Cohen
    4 Dec 2014 | 4:00 am
    It is the time of year when bloggers dust off their crystal balls and try to predict what will happen in B2B social media in the coming year. I have done this for many years myself. Whether these predictions are based on recent data, anecdotal experience or pure conjecture, they are frequently wrong. Or maybe they are right. But the best part of writing these blog posts is that nobody ever goes back and looks at last year’s post to see what bloggers got right and what they got wrong. It is a content creators dream come true: attractive headline, shareable content, no repercussions.
  • 10 Keys for Starting a B2B LinkedIn Group to Generate Leads

    Jeffrey L. Cohen
    20 Nov 2014 | 4:00 am
    My friend Tom Skotidas and I recently talked about the keys to starting a LinkedIn Group as a means to generate leads for B2B companies. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. This is part of an ongoing series of conversations about the intersection of sales and marketing, well as social selling. 1. Start with your Product or Service in Mind The first thing you need to do is create a group that is connected to your product or service. This may be related to the product category or your specific industry, but general enough that the…
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    Totally Uncorked on Marketing

  • Can You Believe that Email is 44 Years Old?

    Elaine Fogel
    23 Jan 2015 | 6:30 am
    It’s true! Email as a form of communication celebrates its 44th year. In 1971, computer engineer, Ray Tomlinson, sent the very first electronic message. Queen Elizabeth II became the first head of state to send an email in 1976. And, the rest is history. Here’s the history of email in an infographic from ReachMail. Enjoy!   Share this post!
  • Top Ten Areas Business Leaders Plan to Spend Marketing Bucks in 2015

    Elaine Fogel
    20 Jan 2015 | 6:17 am
    North American business leaders are planning to use both digital and traditional marketing channels and tactics in 2015. A new study by StrongView Systems shows the top ten channels or techniques where respondents said they’d spend their marketing budgets. Survey respondents were generally optimistic about their marketing budgets for 2015. Fifty-four percent expect their budgets to increase in 2015, and 40% expect their budgets to remain at 2014 levels. Of those respondents who believe their 2015 marketing budgets will grow, 47% expect the increase to be between 5% and 10%, while…
  • Do Your Marketing and Business Challenges Keep You Up at Night?

    Elaine Fogel
    14 Jan 2015 | 5:47 am
    If you lie awake thinking of your company’s marketing and business challenges, rest assured that you are not alone. In fact, Salesforce Marketing Cloud did a wide-ranging study that looks at the top digital priorities, obstacles and channels, drawn from a survey of more than 5,000 marketers from around the world. It may give you some hope – in a therapeutic sense. First off, in tied first-place position at 27% are these three challenges: new business development, quality of leads, and remaining up to date with current marketing technology and trends. At 26% comes customer…
  • Word of Mouth Top Channel for Small Biz Leads and Customers

    Elaine Fogel
    12 Jan 2015 | 5:38 am
    Bet you thought that digital marketing would be the number one marketing channel for small businesses. Or email marketing. But, no! It’s word of mouth. In fact, 28% of survey respondents in the BrightLocal SMB Internet Marketing Survey 2014 chose word-of-mouth marketing as the most effective channel to gain new leads and customers for small and medium-sized businesses (SMBs). Want to know what the other effective channels are?  #2 is SEO at 20% #3 is online local directories at 15% #4 is email marketing at 10% #5 is flyers/posters at 5% Does it surprise you that two of the top five…
  • Free Sales! Free Sales! Step Right Up and Get Your Free Sales!

    Guest Blogger
    8 Jan 2015 | 6:04 am
    Guest post by Jeffrey Gitomer  What are your social goals this year? No, not who are you taking to the dance on Saturday night. What are your intentions to create more online social involvement that leads to attraction, engagement and sales? Social sales. Oh, that. UPDATE: Social sales and social selling is the new black. SET YOUR SALES COMPASS ON “SOCIAL” AND THINK ABOUT THIS: What are your social value offerings? What are your social product offerings? What is attractive about your social offerings? Where is the perceived value in your social outreach? Where is the perceived value in…
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    The Rise To The Top: Helping you generate big time revenue through your own online products & programs

  • A fella came up to me Starbucks and asked me how he could build his email list from scratch…this is what I told him

    David Siteman Garland
    23 Jan 2015 | 2:23 pm
    Just had a super nice guy come up to me at Starbucks (who happens to be a new email subscriber of mine) and we got to chatting about what he is looking to do with an online program from scratch. In a nutshell, he is a successful real estate investor and wants to teach it. Perfect topic and one that can really help people and make a lot of money (double win!). He doesn’t have an email list yet, so here were my tips to get him started (feel free to steal ‘em): 1. Start with a sweet free piece of content: i.e. 7 things to know before you invest in real estate, 7 key mistakes to…
  • Should you offer a payment plan for your online course?

    David Siteman Garland
    14 Nov 2014 | 1:13 pm
    Great question! First of all, I’ve done it (and seen it done) EVERY way under the sun. Payment plans can be great for bringing in new customers (buyers LOVE spreading out payments) but also come with some additional work (i.e. the few bad apples that will try to screw you). Overall, having a payment plan option (including our big 12 pay option for Create Awesome Online courses over 12 months) has been a huge success for us (mixed with a headache or 5). That being said, whether YOU should do a payment plan for your course depends on a few factors. Here are a few tip-a-roos: 1. If you are…
  • 5 things to do AFTER you launch your online course or program

    David Siteman Garland
    29 Jul 2014 | 1:45 pm
    OK, so you’ve launched your online course or program…SWEET! Get down with your bad self. A lot of people procrastinate and say they will get their course done and out there *one day* but you ACTUALLY did it. Give yourself a high-five. So you might be thinking…ummmm now what do I do? Great question and here is the answer 1. Document EVERYTHING If you haven’t already (ahem…you should) make sure to document your ENTIRE launch process. Fun fact: We all forget stuff. And we forget stuff quicker than we think. Right after your launch is GREAT time to do this while it is fresh…
  • 5 key mistakes to avoid when creating (and marketing) your online course (and what to do instead!)

    David Siteman Garland
    30 Jun 2014 | 1:57 pm
    As you know I’ve taught thousands of people just like you all over the world how to create, promote & profit from their own online courses (my thang!). I’m always paying attention (and talking to my students) as to what is working, what isn’t working, where there are challenges, etc. (as well as of course running my own tests, experiments, launches, etc.). And here is the the really weird thing….the difference between people having success or  not-so-much-success is actually quite small. Meaning, it might SEEM large, but it actually isn’t. For example, I’ve had many…
  • Success Story: How Christopher Stafford launched his first online course and brought in $35,000 (and raving customers!)

    David Siteman Garland
    8 May 2014 | 10:24 am
    Back with ANOTHER success story…gotta love these (I mean do they get old? Nope). I love bragging about my CAOCers (Create Awesome Online Courses students) who are rocking so you can get some ideas and inspiration (and also give them a pat on the back…they deserve it). Chris is a long time student of mine and a fantastic action taker who totally crushed his his “Top Producer Blueprint” course. In this interview, Chris spills all the beans. Unfiltered. Uncensored. Let’s get at it: Here are the questions: Name:  Christopher Stafford Name Of Your Course: “THE TOP…
 
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    360i Digital Agency Blog

  • [REPORT] Beat the Bots: Cut Off Digital Fraud in the Planning Cycle

    360i
    23 Jan 2015 | 11:24 am
    Automation and proliferation of advanced targeting options have made advertising more informed, more affordable and more efficient, leading marketers to invest significantly in digital and programmatic media this year.  However, with the power of data and machine-driven advertising comes the responsibility of protecting the industry from the rise of digital fraud.  Marketers’ excitement about the potential to buy inventory at attractive prices is fueling a growing problem that is predicted to cost the industry more than $6.3 billion globally next year, according to a new study from the…
  • Rethink Retail Marketing: Connecting Through Mobile

    David Mataranglo
    22 Jan 2015 | 1:36 pm
    This post is Part IV of a five-part series on ways retailers can use digital to make the most out of their marketing efforts, and effectively prepare for the year ahead. Digital has fundamentally changed the way consumers shop. While many consumers are still making the majority of their purchases in-store, their decisions are often being influenced online – both while they are in-store shopping or prior to their shopping trips. To help retailers take advantage of the omnichannel retail environment and focus their marketing efforts, we are sharing five ways for retailers to expand their…
  • Influencer Spotlight: Catching Up with Jessica Northey

    Jessica Solon
    21 Jan 2015 | 12:14 pm
    “Social Media Pioneer,” “Power Influencer,” and “Twitter Powerhouse” Jessica Northey is a multi-media personality who consistently ranks as one of the Most Influential Women in Social Media. She hosts interviews with Country Music stars that are often live streamed from the red carpet or backstage at award shows, and more recently reported live from the red carpet at the CMA Awards. Between running her website and hosting both #CMChat on Twitter and Twangout on Google+, Jessica found time to catch up with us and chat about how she got her start in the Country Music industry, why…
  • The CES 2015 Report: Position Your Brand For The Future

    360i
    20 Jan 2015 | 11:05 am
    Just released, we’re bringing you 360i’s CES 2015 Report highlighting the most important takeaways and technological innovations for marketers from the 2015 International Consumer Electronics Show (CES). Our team canvased the CES showroom floor to compile the top trends and “Best in Show” technologies from this year’s event, where we saw the Connected Age come to life with more affordable and accessible consumer technology innovations. This year we are seeing low-cost, data-rich sensor technologies drive the most relevant spaces for innovative brands, which could have broad…
  • Toyota Introduces Oculus Rift Simulator to Combat Distracted Driving

    360i
    16 Jan 2015 | 11:46 am
    At the Detroit Auto Show this week, 360i client Toyota launched an immersive distracted driving simulator featuring Oculus Rift, marking the first time the virtual reality technology has been used to educate the public about the dangers of distracted driving. Parents and teens were invited to take a seat in a stationary Toyota vehicle, put on an Oculus Rift headset and instantly be transported into a virtual world that reflects being behind the wheel of a car. Participants were instructed to drive through busy city streets using an actual real world steering wheel and pedals, and they were…
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    bwagy

  • Instacart Advertising – How these guys will bring digital advertising to the supermarket

    Ben Young
    9 Jan 2015 | 6:22 am
    I’m an avid Instacart user, why? Because it means I eat out less, it’s easy to do and who doesn’t like convenience. This simple app lets you order items from your local supermarket, then select when you’d like them delivered. Yesterday whilst preparing an order, I realized a few things. Instacart because it isn’t a supermarket but has all the data a supermarket should be able (but doesn’t really) utilise, they could do some amazing things to innovate in bringing digital thinking to food shopping. Here’s a few thoughts: 1) They can do specials.
  • Your product/service has a job, that job fits in with a habit or workflow

    Ben Young
    11 Nov 2014 | 5:17 am
    I’ve been absorbed in product literature of recent, one thing that stuck out to me was this Drucker quote: “The customer rarely buys what the company thinks it sells him. One reason for this is, of course, that nobody pays for a ‘product.’ What is paid for is satisfaction.” Companies think they are selling products and services, but in reality people hire those products and services to get jobs done in their lives. via FastCodeDesign Products and services slot into these jobs, if you can: 1) Capture people naturally as they complete the wider jobs you assist with 2) Acknowledge…
  • Acorns – saving your spare change

    Ben Young
    6 Nov 2014 | 5:07 am
    If you’re like me, you like to do as much electronic transactions as possible, it means carrying less cash and also being able to study your behaviour. Living in the US that’s not as easy as it was in NZ, the banking system is very outdated, for example when I pay my rent I log into TD Bank, hit bill pay, they then print a cheque and send it to my landlord. Nuts! That aside, I’ve been playing with Acorns, which is a little app that pulls in your transaction data and rounds up each transaction to the nearest dollar, then once it hits $5 it will scoop that up and put it in savings.  …
  • You play the hand you get and other lessons from Warren Buffett

    Ben Young
    4 Nov 2014 | 5:19 am
    In a joint Q&A with Bill Gates at Washington University in the 90s – Warren shared some of his great wisdom to the students. Here are my top takeaways: 1) Developing great habits He says  “the chains of habit are too light to be felt till they’re too heavy to be broken”. Re-iterating that it’s vitally important to develop productive habits when you’re young, as when you’re old they’re much harder to change. 2) Focus on moving forward You should “never look back, don’t worry about anything”, you can’t change that, focus on where…
  • The Dumb Pipe Analogy, what we can learn from it

    Ben Young
    29 Oct 2014 | 5:15 am
    I enjoyed this article Bringing the dumb pipe metaphor to email: Why Google wants to replace Gmail, talking about how email is a blunt service. As in it is a delivery mechanism. The term dumb pipe analogy comes from networking lingo, it’s where someone provides a connection from A to B but don’t layer any services on top. The telcos that power our iPhones make a great example, as Apple controls that device whereby the telcos are restricted to just providing the data & connectivity for it to work. The problem is email’s over-used and misused everyday. From transactional…
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    Never get out of the boat

  • never tell anyone outside the agency what you're thinking

    14 Jan 2015 | 12:41 am
    At the beginning of 'The Godfather', just before the scene of Don Vito Corleone's daughter Connie's wedding, Santino 'Sonny' Corleone is in a clandestine meeting with Virgil 'The Turk' Sollozzo in which they discuss a potential opportunity for the Corleone's in Sollozzo's nascent heroin business, which he plans to bring to New York.(This discussion is happening without Don Vito Corleone's prior knowledge and ultimately leads to the attempt on the Don's life later on.)Sonny is already receptive to the heroin idea, narcotics looks likely to be a lucrative business in the near future and worth…
  • end of an ear

    23 Dec 2014 | 2:07 pm
    Thanks and festive greetings to everyone who has read, commented, shared in 2014.See you after the break for more self-delusion, confabulation and vitriol.
  • The Dunning-Kruger Peak of Advertising

    10 Dec 2014 | 11:08 am
    You may be familiar with the case of one McArthur Wheeler.Wheeler was a man who, in 1995, proceeded to rob two banks in Pittsburg, in broad daylight, using no other method to avoid detection other than covering his face with lemon juice.As lemon juice is usable as invisible ink, Wheeler was certain that it would render his own face invisible, and therefore prevent his face from being recorded by the surveillance cameras.Wheeler was supremely confident as he had tested his hypothesis by taking a proto-selfie with a polaroid camera and the result had give him an image of only wall,…
  • presenter's toolkit

    24 Nov 2014 | 1:50 pm
    I don't normally do these 'lifehack' kind of posts, and there's no danger of this turning into any kind of self-help blog.[On occasions when I've had to talk to students and suchlike I'm inclined to respond to career advice type questions with something along the lines of 'See what I did? Don't do that'.]The items above are ones that I carry with me for any pitch, presentation or client meeting in which I may have to show stuff on a screen.Exhibit A:A mini dv mac to HDMI adaptor. When turning up at your meeting you may have to plug in to a massive TV and these days the regular PC in slot…
  • bring the noise (or...why quiet fixing is the enemy within)

    24 Nov 2014 | 1:29 am
    In any given week there’s no shortage of writing on ‘the new agency model’ or ‘why advertising is broken and how to fix it’.I’ve no wish to add to this number.What this post aims to outline is a common problem in agencies of all flavours – new model or otherwise.And it’s nothing to do with the fragmentation of media, consumers-in-control, the collaborative economy or how content strategy will eat advertising.Nor is it in anyway connected to marketing 3.0, purpose before profit or how branded communities of millenials are demanding marketing from the ‘the spirit’ and…
 
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    Vitamin IMC

  • Social Media vs. Traditional Media: Theories Behind the Difference

    Sara Singh
    20 Jan 2015 | 2:47 pm
    Considering the bigger picture regarding how social media today differs from traditional communications models, the fact remains that the difference lies in the public, instant and archivable attributes of social media which were not prevalent amongst traditional media. People still used to talk, comment, engage and discuss topics via traditional media. The key difference? The medium has changed, not the message. This drives me to believe that the key insights of social media lie in decades of theories from psychology and sociology as a basis for social media marketing strategies.
  • It’s 2015 – Happy New Year and Welcome Back from Vitamin IMC

    Britt Oliver
    5 Jan 2015 | 8:00 am
    From all of us at Vitamin IMC, we wish our readers, classmates, and faculty a new year of filled with an abundance of success, positivity, and good health! January 5th marks the start of the second quarter of classes at Northwestern University for the Medill IMC Class of 2015 and we couldn’t be more excited to begin providing our perspectives of the ever-evolving world of marketing communications. We would like to thank all of our readers and followers. Whether you have been a long-time reader or are new to our blog, we appreciate your time and engagement. We have even more great…
  • CMOs: 3 Steps for an Early Holiday Campaign That Customers Actually Like

    Lizzie Bartek
    4 Nov 2014 | 9:16 pm
    Most people are just getting used to the onslaught of all things pumpkin flavored, but CMOs and planners know the importance of championing another season that’s quickly approaching: holiday shopping season. As a graduate student in Northwestern Medill’s IMC program, I’m concerned with focusing in on consumer behavior and needs, and have found two great articles that show the importance of engaging your customers with early holiday campaigns, even as we’re just wrapping up Halloween. A recent Adweek article explored the results of Google’s Holiday Shopper Intentions…
  • Northwestern IMC does Dreamforce

    Davi Griffin & Burcu Agma
    23 Oct 2014 | 3:17 pm
    This summer we had the opportunity to work at Salesforce in San Francisco for our Summer Immersion Project along with three other talented IMCers—Olivia, Rama, and Cerise. As an extension of our work, our Salesforce team invited us to their largest conference of the year: Dreamforce. All summer we’d heard what an experience Dreamforce was. Dreamforce 2014 did not disappoint. Salesforce knows how to throw an event! Dreamforce 2014 had more than 145,000 registrants from around the world that had the opportunity to attend sessions, watch keynotes, and network. Some highlights included…
  • IMC Goes Global in London

    Kiersten Corradetti & Eliscia Filice
    13 Oct 2014 | 8:27 am
    Welcome back to the Fall Quarter! We, Eliscia and Kiersten, the Co-Directors of the IMC London Trip, are excited to share with you our planning experience and tales from abroad. This August, fourteen IMC Graduate Students crossed the pond to experience business in London. We were tasked with planning a networking trip to better understand business in the UK and meet with IMC alumni.  We worked on coordinating company visits, researching sightseeing activities, planning a networking event, and putting together an all around great time for the students! When it came to figuring out the…
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    Occam's Razor by Avinash Kaushik

  • The Complete Digital Analytics Ecosystem: How To Win Big

    Avinash Kaushik
    12 Jan 2015 | 1:35 am
    The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. When someone played the omg, it is all so complicated (!!) card, I took the opportunity to sketch a picture of the entire ecosystem to highlight…
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
 
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    Conversation Agent - Valeria Maltoni

  • Mining Language and the Power of Story

    Valeria Maltoni
    25 Jan 2015 | 3:00 am
    Making Sense: From the evocative power of words to the epic examples of human endeavor we mine language and real world events to create new mind opening experiences -- sometimes life-altering. The Weird Science of Naming New Products. NYT: The oddity is that for all the weight a company places on choosing names, the decisions arise from a process that couldn’t be less corporate. There are no naming metrics, no real way to know if a new name helps or hinders. The field attracts people who are comfortable with such ambiguity. [...] namers are stand-up comics, photographers, rappers, linguists…
  • Google Firestarters: Creativity in a Constrained World

    Valeria Maltoni
    23 Jan 2015 | 7:01 am
    A simple change of words can make a big difference when it comes to experimenting and getting things done, even in highly regulated industries (where I spent many years of my career.) Add “how” to the question: can we do this? We live in a world driven by a super-abundance of choices and connections yet bounded by a scarcity of time and resources. How we respond to these constraints is one of the most important strategic challenges of our time and will be a large determinant of our future progress as people, businesses, and citizens of our planet.  Last night's Google Firestarters event…
  • Why it's Important for Marketers to Write Well

    Valeria Maltoni
    22 Jan 2015 | 2:45 am
    There is no question that today's marketers are wearing many more hats than they used to. When I hinted at the many faces of marketing last week, a few people reached out to set the record straight -- there is much more than meets the eye. Yes, I know. Right? Which brings me to the reason why it's important for marketers to write well; because with digital influence and social engagement being still desirable for brands young and mature alike, regardless of what else is going on, it has never been a better time to connect with audiences and customers. No matter how you slice it, analyze it,…
  • Understanding Audiences in a Connected World

    Valeria Maltoni
    21 Jan 2015 | 2:45 am
    If I had to boil down my talk on influence to one action verb, that verb would be understand. Understanding goes a long way when you are looking to make connections because it leads you to the appeal factor. This intelligence, well executed, allows you to have more impact, and beyond the here and now. TNS proposes there are four main personas -- Functionals, Connectors, Observers, Leaders -- each exhibiting behaviors associated with their degree of digital influence and social engagement: 1. Digital influence The first dimension is the degree to which a consumer is connected throughout the…
  • How we Handle Change Based on Culture

    Valeria Maltoni
    20 Jan 2015 | 2:45 am
    Catching up on some interviews I bookmarked for later reading, I came across this bit by Amy O'Leary about her tenure at the Times#: Having the opportunity to speak outside the Times to speak to journalists and students was a remarkable way for me to almost make recommendations for the future, which, within the Times, I was hesitant to do absent of broad collaboration. When I’m talking at a conference, I can be more speculative and creative and talk about what I think might happen in two or three years. That’s where I feel I’ve been able to do some of my most interesting thinking. It is…
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    Mobile Demystified

  • Perfecting the Personalization Puzzle for Mobile Marketing

    Matt Silk
    22 Jan 2015 | 4:00 am
    CMO Essentials, an Aberdeen Group publication for marketers, recently featured an article from Waterfall’s, Head of Strategy Matt Silk. The article focuses on how marketers can use highly personalized mobile strategies to maximize revenue and reduce cost over the long and short term. Matt gives his top tips to get started on the path of mobile marketing personalization. Read the Full Article Tweet
  • How To Create A Perfect Mobile Call-To-Action For Podcasts Or Radio

    Greg Hickman
    21 Jan 2015 | 4:48 am
    [The following post originally appeared on Greg Hickman’s blog Mobile Mixed where he covers industry news and mobile strategies] Have you ever heard a radio host or podcaster say something like “And if you want to get all the links to the things we just talked about visit blah blah dot com slash blah blah”? Exactly, we all have all heard a call-to-action advising us to go visit a certain web page or take a specific action…but there is a problem with this tactic today…We don’t do it. It’s not because we don’t have good intentions but we’re rarely in a position to take…
  • Beyond the Fluff: How cats and apps have both fooled us into liking them.

    Michael Weaver
    20 Jan 2015 | 4:11 am
    After 20 years working in mobile advertising and mobile marketing, it still amazes me how many brands think banner ads and building an app are a necessity, even when it makes little sense. Focusing on apps and banner ads for advertising and marketing is like having a pet cat, and I’ll explain why. Benefits of owning a pet: Pets provide unconditional love and companionship. Pets can protect us from intruders and fire. They teach us compassion and responsibility. Pets can be a valuable means towards exercise and social engagement. The reasons for engaging in mobile are also obvious: 91% of…
  • Mobile Innovators: PETA’s Emoji Campaign Continues to Gain Recognition, While Saving Animals One Text at a Time

    Krissy DeAngelis
    14 Jan 2015 | 4:00 am
    Waterfall’s longtime client and partner in creativity, PETA, has been named a finalist in the mobile innovation category for Direct Marketing News’ 2015 Marketing & Tech Innovation Awards. The awards recognize the most creative campaigns that use data and marketing technology to achieve exceptional results. PETA’s imaginative campaign, Beyond Words, tells the story of animal cruelty by using emojis to connect with an audience of tech-savvy Millennials whose attention span is often limited to 160 characters or less. At a ceremony in New York City last October, PETA + Waterfall took…
  • 4 Reasons to Retreat to the Woods

    Krissy DeAngelis
    12 Jan 2015 | 8:40 am
    It’s the first week of the New Year and the ‘holidaze’ is finally wearing off. Here at Waterfall, we feel refreshed, rejuvenated and ready to attack 2015 – thanks to our annual holiday retreat. This year, the talented (and mighty good looking) Waterfall crew took respite in the peaceful woods of majestic Lake Tahoe (and a few side casino trips..$hhh). So, why do we spend time and money on retreating? Well, why not? But if that doesn’t suffice, here are some indisputable reasons why Waterfall ‘huddles’ (the theme of this year’s retreat); and why your company should huddle,…
 
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    B2B Marketing Asia

  • Best of B2Bento 2014

    Suraj
    15 Jan 2015 | 12:43 am
    Hope your year is off to a great start. Let some of our most read posts from last year guide your marketing thinking (we even had a post that made B2B marketers look at online dating in new light!). What are your top marketing priorities for the year? See how you can sharpen your campaigns for getting decision-makers on board with our marketing campaign model canvas. And make sure you avoid some common mobile marketing mistakes we have noticed. Or if your aim is to move into new markets this year, remember to go beyond just translation of your content. Try out new approaches in telling your…
  • Marketers Don’t Have a ‘Big Data Problem’…

    Chester
    1 Jan 2015 | 6:57 pm
    …what they have is more like a ‘Fragmented Data Problem’. And perhaps it’s not just data that’s fragmented, but the very concept of big data for marketing as well. Earlier this year, a study showed 54% of marketers have already invested in big data, with another 30% planning to in the next couple of years. But when Gartner released its Hype Cycle for Emerging Technologies, big data lay smack between its ‘peak of inflated expectations’ and ‘trough of disillusionment’. We all know big data hasn’t come very far since its inception. So despite the success stories, are the…
  • Digital Outlook 2015

    Suraj
    16 Dec 2014 | 2:11 am
    We were at Econsultancy’s Digital Outlook 2015 this week to hear from some of the leading digital marketers about their predictions for the next year. Here’s what we learnt: “Understanding how customers use mobile is important” – Meri Rosich of App Strategy Labs Understanding customer behaviour is key before planning a mobile marketing strategy. As of October 2014, there are more mobile devices than people in the world. But more than half the human population still has no access to phones. Your mobile marketing strategy should depend on who your customers are and what they like.
  • Essential Resources for B2B Marketers

    Chester
    4 Dec 2014 | 9:48 pm
    There is a wealth of marketing ideas, insight and knowledge out there, and we’ve made it a priority to subscribe to these different voices. Books, blogs, and podcasts – here is our pick of essential resources for B2B marketers of all stripes and schools. Books Packed with great, actionable ideas and must-knows, each of these is a reason why any marketer should have a bookshelf. 1. The New Rules of Marketing and PR David Meerman Scott’s modern-day business classic is now into its fourth edition (2013), and its core lesson remains just as pertinent as it was in 2008: reaching, and…
  • Facebook News Feed Squeezes ‘Promotional’ Content

    Suraj
    27 Nov 2014 | 12:52 am
    So here comes yet another update to the Facebook News Feed algorithm – less organic content that looks ‘overly promotional’ from Pages. Starting January 2015, we’ll see less of: Posts that solely push people to buy a product or install an app Posts that push people to enter promotions and sweepstakes with no real context Posts that reuse ad content Facebook already cracked down on clickbait earlier this year. Now, they are asking users questions like “does this feel like an ad?” to better gauge how users engage with their News Feeds. How will the News Feed look after this next…
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    Joseph Ratliff

  • The Self-Publishing Gold Rush Isn’t Over…

    Joseph Ratliff
    14 Jan 2015 | 10:36 am
    Self-publishing isn’t “more dead” or “more alive” than it ever was … it just “is.” You always could “self” publish a book, that has been happening since Gutenberg invented the printing press. Only the tools have changed. Kindle, as one example of many, is another tool … nothing more. Amazon popularized it, and even created a handy platform (another tool) for authors to use and publish their books. But it always comes back to what you are doing with those tools, whatever they are in the future. Sure, any of the tools can evolve, and sometimes the industry “noise”…
  • New Clues (The Cluetrain Manifesto Strikes Back)

    Joseph Ratliff
    8 Jan 2015 | 9:43 am
    Hear, O Internet. It has been sixteen years since our previous communication. In that time the People of the Internet — you and me and all our friends of friends of friends, unto the last Kevin Bacon — have made the Internet an awesome place, filled with wonders and portents. From the serious to the lolworthy to the wtf, we have up-ended titans, created heroes, and changed the most basic assumptions about How Things Work and Who We Are. But now all the good work we’ve done together faces mortal dangers. When we first came before you, it was to warn of the threat posed by those who…
  • The Story Of Tom Thumb Inside My Cupboard

    Joseph Ratliff
    8 Jan 2015 | 9:06 am
    Why was “Tom Thumb” in my cupboard? Good thing you asked… It was a can of pork and beans that I had in my soup cupboard for a long time. The brand name was a generic one…Tom Thumb. Alright…so why this post about Tom Thumb in my cupboard? It represents a lesson in humility that we all need from time to time. In my case, there was a time a little over 17 years ago…when life didn’t seem as great … certainly not as good as it is now. One night, myself and my family started to run low on food. And then out came the Tom Thumb. That can of beans, plus a loaf of bread, was about…
  • The Publishing Experiment I Didn’t Know I Was Conducting

    Joseph Ratliff
    5 Jan 2015 | 1:36 pm
    I have done some slow thinking over the holidays. Writing my book, The Slow Manifesto, has been an interesting effort to say the least. Slowly, it has been written with the intent to provide a “jump start” of sorts for anyone who might be introducing themselves to the slow lifestyle. To get to the point, I’ve decided to use this publishing effort to experiment, to test some boundaries for myself. I’m not going to publish the book in any sort of “entirety.” Instead, true to the mission behind writing it in the first place, it will always remain a slowly…
  • Finding The Gift

    Joseph Ratliff
    31 Dec 2014 | 7:16 am
    Those of us who have been following the unfolding global crisis – the converging, interlocked “wicked problems” of energy, the environment, economics and social justice – have become intimately familiar with the painful progression through the Five Stages of Grief described by Elizabeth Kübler-Ross. 1. Denial — “This can’t be happening! There’s been some stupid mistake.” 2. Anger — “This is simply not fair! Who is to blame for this?” 3. Bargaining — “I’ll do anything for a chance at a few more years.
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    Ask Spike

  • Become a fan of your fans

    Spike Jones
    14 Jan 2015 | 10:55 am
              Yep. That pretty much sums it up. Unless you don’t have a connection to the interwebs, you’ve been hearing about a one Taylor Swift surprising and delighting her fans in many different ways. She’s sent care packages. She’s shown up on doorsteps. She’s held private get-togethers for fans in the cities where she’s toured. And the list goes on and on. There are many lessons to be learned here about engagement, true surprise and delights, content, etc. But I want to point out two very simple things that stand out to me that…
  • Ambassador programs: Step away from the status quo

    Spike Jones
    7 Aug 2014 | 8:19 am
    I’ve come to the unfortunate conclusion that the term “ambassador” has greatly lost its way in the agency world. Paid bloggers. Spokespeople. Models that stand next to cars at an auto show. I’ve heard them all called ambassadors. And I wholeheartedly disagree. So from my perspective, when it comes to ambassador programs, there’s the tired way of doing it and then there’s the inspired way of doing it: The tired way: Agency goes off into a corner and builds the shell of a community hoping people will like it and join. The inspired way: Building community with the actual people who…
  • It’s the little things, I mean, people.

    Spike Jones
    1 Jul 2014 | 8:10 am
    Influencers. The word is always on the tip of any marketers tongue. And just about any and all PR plans have influencer engagement woven in. So first off, let me say that I wholeheartedly agree that influencers – and whatever your definition of them might be – are great. They aid in awareness, which is one-half of the coin and something that we all want more of. But I’m also a huge advocate of creating influence around people who are already passionate about your brand or industry. And a new study by the social monitoring website Mention proves that the collective voices about your…
  • Fiskateers Update: You can’t kill community

    Spike Jones
    27 Jan 2014 | 10:15 am
    Fiskars and the Fiskateers. If you’ve been in the word of mouth industry for any period in the past, oh, I dunno, nine or ten years, then you know about this case study. It’s still talked about as “best in class” and the right way to build community, engagement and passion around even the most mundane of products (scissors). Articles and chapters in books have been penned about it. And even the social media kids still talk about it in their public speaking engagements. But things have changed. Before we go any further, I’d like to make a couple of things crystal clear. The first is…
  • Joining Edelman

    Spike Jones
    18 Nov 2013 | 11:48 am
    I’m absolutely thrilled to share the great news that as of today, I’m joining the incredible, big-brained folks at Edelman. I’ve had my eye on them for a long time now and have always admired them from afar (even when I was pitching against them). I’ll be sitting in Austin and helping grow the digital team, presence and offerings of the already exploding Southwest region. Here are just a few reasons I’m so excited to join their ranks: 1. Integrity. This is a subject near and dear to my heart. Especially in the digital age, there’s so much underhanded,…
 
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    Imagine Your Reality : Holistic Business Coaching

  • Do you need a Plan B for your business?

    taylor
    21 Jan 2015 | 11:00 am
    I’m reading the DNA of the Resilient Organization by Sandra Suran. In it she makes an interesting point about developing a Plan B for your business. She argues that making a plan B for your business becomes a distraction from your original plan and invites negative thinking and pessimism into the equation because you are essentially planning for your failure. It’s an interesting point to make. Just as there can be a tendency for business owners to not have a plan at all and just wait for things to happen to them, there can also be a tendency to be over cautious, with too many…
  • Why your Lead Referral Group needs a Board of Directors

    taylor
    14 Jan 2015 | 11:00 am
    When you join a leads referral group, you probably don’t expect it to be run like a business. After all, you are going to the meeting to network and ideally pass leads, but if you think about it the question you should ask is why isn’t this group run like a business. The majority of people attending such a group either own a business or are in a position of authority. They all know something about running a business and they are all going to the group with the purpose of growing their business. However to effectively optimize such a group, more needs to be done than to leave the…
  • Why you shouldn’t worry about what other people think

    taylor
    7 Jan 2015 | 11:00 am
    The other day I was talking with a friend and he asked me how I’d learned not to care about what other people thought of me. I learned that skill early on in my life, because I learned that people focused on conforming to some standard of expected behavior end up missing out on a lot in life. The same applies to business as well. If you want to be a business owner, at a certain point you need to learn not to worry about what other people will think of you. This skill is distinctly different from customer service, in the sense that you do care about your customer’s happiness and…
  • Trust: The most valuable business resource you have

    taylor
    2 Jan 2015 | 11:00 am
    I’m reading the Leap, which explores trust in various situations and why trust matters. It would seem obvious that trust is important in business, but I often see examples where businesses don’t recognize just how valuable trust is when it comes to customer relationships. Usually what this indicates to me is that the the people running the business have taken their customers for granted, failing to recognize that doing so breaks the trust the customers have with them. Its easy to take customers for granted, and if you own a large business, it may not even seem like a big deal if a…
  • Why Thought must be turned into Action

    taylor
    24 Dec 2014 | 11:00 am
    Often one of the biggest impressions I come away with when I talk with a struggling business owner is how much of their business plan and processes are in their head. The problem when so much of the business is in your head is that it doesn’t provide a lot of clarity or direction for the business. If anything, when you have so much of the business in your head, it gets caught up in everything and you end up forgetting crucial details. In order for thought to be turned into action, you need to recognize that keeping your business in your head will leave you with lots of questions, but no…
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    B2B Marketing Blog | Webbiquity

  • 28 (of the) Best LinkedIn Marketing Guides of 2014

    Tom
    20 Jan 2015 | 3:31 am
    As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. A wave of changes over the past couple of years have transformed it into a major publishing hub, a platform for personal branding, and a place to ask and answer questions from like-minded professionals across nearly 2 million LinkedIn groups. Image credit: Cox Business What’s more, as reported here previously, LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for…
  • 19 More Outstanding Social Media Marketing Guides

    Tom
    13 Jan 2015 | 3:37 am
    While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. Image credit: KISSmetrics The post 23 Outstanding Social Media Marketing Guides, published here a few weeks ago, answered questions about social media trends, the evolution of social media marketing best practices, and how to optimize use of visual content. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? What are the best and worst times to post updates?
  • 27 (of the) Best Social PR Guides and Tips of 2014

    Tom
    6 Jan 2015 | 3:31 am
    In few professions has the emergence of social media been such a double-edged sword as public relations. On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications. Information scarcity has been replace by information overload. There are fewer professional reporters and editors, and they inundated with more noise: it’s estimated there are now four PR professionals for every full-time journalist in the U.S.. Image credit:…
  • 22 Noteworthy Content Marketing Guides and Tips

    Tom
    30 Dec 2014 | 3:32 am
    Content marketing is a hot topic. According to Google Trends, searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing, and collectively they will spent $135 million on digital marketing content this year. Image credit: Intergage Yet marketers still have many questions about content marketing strategy and tactics. How do you create a content marketing strategy? What role does visual content play? How should success be measured? Is there too much content being produced? Find the answers to those questions and more here…
  • Merry Christmas from Webbiquity!

    Tom
    23 Dec 2014 | 6:18 am
    Thank for reading the Webbiquity blog this year. Merry Christmas, and best wishes for a happy, healthy, and prosperous 2015.
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    Blog

  • Emma Social recap: The Early Bird edition

    jeff.slutz@myemma.com
    23 Jan 2015 | 7:18 am
    We don’t have much time left, so let’s get straight to it: The early bird rate for Marketing United ends tonight at midnight. So register today to make sure you get the best deal! Your CFO will high five you for it. Plus, you’ll get to hear from world-class speakers like Jay Baer and Ann Handley, network with some of the most innovative minds in the industry and enjoy a couple days of springtime in Nashville. So come hang out with us April 29 – May 1. We’ll learn a whole lot and have some fun while we’re at it – kinda like reading this week’s…
  • Why integrating email with Shopify is a no brainer for retailers

    jeff.slutz@myemma.com
    20 Jan 2015 | 6:59 am
    Our integration with Shopify allows online retailers to get better results from their email marketing by making it easier for you to target the right customers with the right message – which, you know, helps you sell more stuff. Here are three features our customers like best about it. Sync your lists automatically With just a few clicks, your customer information shows up in your Emma account. Syncing email and customer lists allows fashion designer Luv Aj to segment her audience into different groups based on purchase history. “Talk about a timesaver! Syncing up lists makes it…
  • Emma Social recap: The Ditching Resolutions edition

    jeff.slutz@myemma.com
    16 Jan 2015 | 8:50 am
    Did you know January 17 is Ditch New Year’s Resolution day? Apparently, most of us only make it about two weeks before we kiss our resolutions goodbye, so kudos to the resolute who are still going strong. You inspire us to double down on our effort next time, or maybe just pick something easier to keep. But since we’ve got a whole year to summon the necessary willpower, here are some links to read in the meantime. Best practices How email marketers tap into modern mindlessness Creative ways to optimize your email signup forms The best times to post on social for B2B and B2C Emma…
  • How email marketers tap into modern mindlessness

    jeff.slutz@myemma.com
    14 Jan 2015 | 5:05 am
    Most articles about how email affects our brains focus on rising stress levels and a decline in productivity, not to mention basic manners at meetings. We all know that mindlessly picking up our phones or tabbing over to Gmail at our desks to check our inboxes is a habit that's hard to break. The word "mindlessly" is important here, especially when you think about how email marketing continues to bring in more returns than any other direct marketing channel. We're subconsciously attracted to our inboxes. Here are three ways smart marketers are tapping into primitive brain behaviors to…
  • 5 creative ways to grow your email marketing list

    jeff.slutz@myemma.com
    12 Jan 2015 | 4:44 am
    *This is a guest blog post from Rishi Shah, CEO of Digioh, which offers a lightbox service that makes it easy to engage your visitors. Digioh is an integrated Emma partner with 2000+ customers including Holiday Inn, The Golf Channel, and Aero Bombardier. Why is growing your email list with the right people so important? It's simple – more email subscribers mean more chances for growing your business. This post is for you if: A. Your list isn't growing as quickly as you would like it to; OR B. You want to get even better email marketing results by making sure the right people are…
 
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    Yodle Company Blog

  • 4 Ways to Win More Customers with Email

    Francesca Di Meglio
    23 Jan 2015 | 8:35 am
    Email is the underdog among marketing tools. Businesses often don’t realize the value of building an email list and leveraging it to drive sales. What’s great about email lists is they put an entire group of people who are interested in your business right at your fingertips. That’s really the first step in staying out of the spam folder and turning people into customers. Of course, that’s not enough. To convert customers via email, you have to be conversational, helpful, and engaging. Here are some ways to make email lead to sales: 1. Find out what your customers really want Send a…
  • Small Business Profile: Finding Beauty in the Struggle

    Angelica Diamond
    22 Jan 2015 | 12:08 pm
    Yodle’s Profile Series invites small business owners to share their personal stories of success within our community. This is an in-depth look into Yodle client Sarah Rhoads who overcame obstacles to reimagine an entirely new business opportunity. “Doors open and shut for a reason,” Sarah Rhoads says from her permanent cosmetics office in Hilton Head Island, South Carolina. This is something she knows about all too well. After working in the beauty industry for over 13 years, Sarah was going through a difficult time in 2011 after divorcing her military husband whom she had traveled the…
  • 1Q Video: What is the Secret to Great Customer Service?

    Radley Moss
    20 Jan 2015 | 5:31 pm
    The latest edition of our one question video series features Kevin Biggs, Yodle’s Senior Vice President of Client Services and former senior leader at MCI, where he reveals a few key tips for exceptional customer service. Watch the video below to hear what Kevin’s recommendations are for local business owners. Want more quick tips like this on other topics? Check out these one question videos from our CMO-in-a-box for local businesses on social media and Yodle CEO Court Cunningham’s advice on marketing in 2015.  
  • Calling All Landscapers

    Radley Moss
    16 Jan 2015 | 8:55 am
    If you’re a landscaper you may want to check out an article from Paul Bascobert, Yodle’s President of Local, that Lawn & Landscape recently published. In a piece headlined “The Ants Go Marketing,” Paul shares the marketing and advertising activities landscapers should focus on during their off-season so they can make hay in the summer. At a high level, the three tips that Paul provides are: Tune up your online presence Clean up your contact list Stay in touch with your existing customers To see all of Paul’s specific suggestions check out the full article at…
  • 5 Ways to Beat the Time-Suck that is Your Inbox

    Paul Rosevear
    15 Jan 2015 | 12:17 pm
    Wish you could find an extra hour each day to accomplish more tasks? Taking control of your email inbox is a great place to start. If you think you spend an inordinate amount of time on email every day this is the article for you. Happily it’s not hard to get the ball rolling on better inbox habits. Try these five strategies to get your email under control and reclaim your time. 1. Talk more, type less. It’s often faster to pop into an employee’s office or call a client than to email back and forth. Substitute quick in-person discussions for email whenever you can. Better yet, hold…
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    Crenshaw Communications

  • How To Make Content More Shareable (And PR Friendly)

    Michelle Han
    22 Jan 2015 | 2:10 pm
    Creating content that gets shared broadly is a great way to build good PR, whether it’s for yourself, your company or brand, or for others. And while there’s no way to predict precisely which posts, pictures, videos or articles will be most popular, there are some basic guidelines to improve the chances of your content getting shared. Here are five guidelines to consider. 1. Be useful and helpful. The first rule about shareable content is that people share things that make them look good. Social media is a world where people create carefully constructed versions of…
  • Why PR Agencies Should Work With Startups

    Dorothy Crenshaw
    21 Jan 2015 | 6:13 pm
    Mark Suster’s “The Silent Benefits of PR,” which should be required reading for both tech PR firms and their clients, got me thinking about the unique aspects of the client-agency dynamic when the client is a startup company. What’s most interesting about Suster’s post is that of seven benefits of a strategic PR program that he outlines, customer acquisition is dead last. That’s right, last. The ironic truth is that, while early-stage clients often bring on PR agencies to help promote a product or service, the “silent” benefits, from staff…
  • Is Facebook Still Best For PR Campaigns?

    Marijane Funess
    19 Jan 2015 | 9:49 am
    Does Facebook still work for brand PR?  The answer depends on your audience, but it’s likely to be yes. Although teens may have moved from Facebook to Instagram, Facebook is still used by 71 percent of  U.S. adults aged 18 and older. Not only do nearly three quarters of this group have a Facebook account, but according to the Pew Research Center, around 70 percent check it daily. So, what are some current best PR practices to consider when leveraging the site for earned and paid exposure? Keep posts short and visual, and post on Thursdays and Fridays? Yes, current research…
  • Five Ways To Come Up With Great PR Ideas

    Michelle Han
    16 Jan 2015 | 7:39 am
    Much of successful public relations has to do with simply spotting good ideas, and recognizing their PR value. But generating good press for businesses and brands also means coming up with fresh concepts on a consistent basis — especially after the cool new product has been launched, or the buzz from a seasonal campaign has died down. Consider these ways to generate ideas for the times when things threaten to go dry. Spot trends.  People who are great at PR ideas aren’t just naturally creative; they consume and analyze media constantly. While reading the latest pop culture…
  • Why Writing Skills Are Still Crucial For PR Pros

    Dorothy Crenshaw
    15 Jan 2015 | 3:20 pm
    How important is writing in public relations today? A PR Week editorial has sparked a fresh discussion about the value of writing skills in today’s PR agency or corporate communications environment.  In the op-ed, University of South Carolina’s Shannon Bowen, Ph.D. argues that as PR has evolved into a management discipline, college communications curricula must shift to make room for the teaching of skills like critical thinking and ethics. Strategy must drive communications tactics, and critical thinking is a vital skill in our business, but I take issue with the thesis that…
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    Business 2 Community

  • Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It

    Lee Frederiksen
    25 Jan 2015 | 8:30 am
    It’s a sad but true fact of life in professional services – many managing partners don’t trust their own marketing departments. The result? Many marketing departments don’t get the support and resources they need to deliver on their potential. Of course, this doesn’t just hurt the marketing department, but the firm as a whole. When marketing can’t work efficiently to drive new business, it’s all too common for an organization to fall behind in the marketplace. Where does this dysfunction come from, and how can it be avoided? Let’s try to identify the roots of the problem –…
  • Brock Lesnar Is WWE Dream Match For WrestleMania 31, Says Daniel Bryan

    Shawn Rice
    25 Jan 2015 | 8:28 am
    This year’s WWE 2015 Royal Rumble could see many surprises. Randy Orton, Bo Dallas and Diamond Dallas Page are expected to be surprise entrants in the 30-man WWE Royal Rumble main event on Sunday. Team 3D were rumored at one point but we haven’t heard any updates on them appearing, Wrestling Inc. reported. The site said that another name rumored for the Rumble is NXT Champion Sami Zayn. There is likely to be a Sting appearance to further the feud with Triple H and a full babyface turn by WWE World Heavyweight Champion Brock Lesnar is expected but not confirmed after what happened…
  • Boko Haram Attacks Key City Maiduguri

    Jill Heagerty
    25 Jan 2015 | 8:14 am
    Boko Haram attacked the key city of Maiduguri on Sunday just after midnight. Nigeria’s army repelled the attack, but not until after the deaths of at least dozens of militants and soldiers. A civilian death count has not been given. Maiduguri is the biggest city in northeast Nigeria as well as the birthplace of Boko Haram. The city is home to tens of thousands of people who have fled from Boko Haram attacks on other towns. Residents of the town said they woke up to loud explosions and gunshots on Sunday. Security forces closed roads and businesses. BBC reported that “hundreds of…
  • Roman Reigns Likes His Chances In WWE 2015 Royal Rumble; Stone Cold Steve Austin Talks Him Being A Star

    Shawn Rice
    25 Jan 2015 | 8:12 am
    The WWE Royal Rumble 2015 has many superstars itching to earn the top spot at this year’s WrestleMania 31. A couple of injured superstars are making their comebacks. Roman Reigns, one of those men, recently spoke with IGN.com about WWE Royal Rumble event. Below are some of the highlights from that interview: On Daniel Bryan in the Royal Rumble: “It doesn’t change anything for me. He’s considerably smaller than I am and this match isn’t about submissions or pinfalls, it’s about throwing a guy over the top rope. So I clearly have a weight advantage. I’m far more explosive. I…
  • Making ‘Human-to-Human’ Marketing a Reality

    Andrew Dalglish
    25 Jan 2015 | 8:00 am
    January is the month for predictions. Flicking through the various forecasts of what 2015 holds for B2B, common themes emerge. Some trends are at the start of the adoption curve, e.g. programmatic advertising. Some are about taking a pretty well-established practice and doing it better, e.g. content. And others are about going back to basics, e.g. influencer marketing. One widely touted trend in this latter category has a new label (‘human-to-human’ or ‘personalisation’), but is really just a marketing fundamental – recognising that each member of the target market is a person…
 
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    Insivia Marketing + Web Design

  • Why Your Marketing Choices Are Hurting Your Business: Social Media

    insivia
    21 Jan 2015 | 12:46 am
    In today’s digital age, I’m still adamant on reading actual, physical books where I can flip through pages and reread quotes, chapters and entire novels I find intriguing. It wasn’t until recently, though, that my love of reading hard-copies crossed over into my digital marketing world. I quickly realized how many amazing business books were out there just waiting for me to have some down time during my work day. My latest read, QR Codes Kill Kittens, was written by Scott Stratten, whose motto is “Stop marketing. Start engaging.” This should be everyone’s motto. Plain and simple.
  • How Can Manufacturers Use CRM and Automation to Increase Exposure to Their Target Audience?

    insivia
    19 Jan 2015 | 7:44 am
    Sales and marketing is all about touchpoints – getting in front of, and staying in front of your target audience and ideal buyer. As sales-driven marketers, we know that B2B sales aren’t (usually) made on the first call, and that the relationship shouldn’t be one-and-done. It’s about leveraging the relationship, building a deeper connection with your customer, and growing accounts. This means that campaigns should focus on touchpoints — engaging with current, past, and could-be customers over and over again. Marketing automation enables you to stay in front of quality leads…
  • 4 SEO Tips for Lawyers

    insivia
    15 Dec 2014 | 7:23 am
    How many customers are you delivering to your competitors simply because your firm’s website is not optimized for search? When it comes to hiring an attorney, consumers are increasingly using more online resources during their decision making process. Search engines are becoming the most common online tool for finding, validating, and often times selecting an attorney. 58 million people in the US looked for an attorney last year That’s where SEO comes in. Some attorneys don’t know what SEO stands for, others are familiar with SEO but don’t know what it entails. The basics: Search…
  • How Can Manufacturers Get the Right Customers?

    insivia
    14 Oct 2014 | 9:16 am
    For Manufacturers it can be a struggle to capture the right customers. In this insivia insight Andy shares a few tips to make this process a success. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
  • How to Use Marketing Automation to Sell Your SAAS Product

    insivia
    30 Sep 2014 | 9:15 am
    In this insight Derek shares a few ways you can use marketing automation in your strategy to help sell your SAAS product. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
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    Value Acceleration

  • Customer-Centricity Is A Mindset

    valueacceleration
    20 Jan 2015 | 7:37 am
    As long time readers know, I fly a lot. Lots of flights, lots of gate agents, flight attendants, etc. Some good, some great, some who need to consider another career. However, I heard something shocking recently on a Southwest Airlines flight that caused me to stop and consider. I overheard one flight attendant talking to another flight attendant about a passenger, which one I do not know. However, the shock came when she referred to the passenger as a “customer.” I realized in all my years of flying that all the other airlines refer to their customers as passengers, (or freight I…
  • Will Intel Get It Right This Time?

    valueacceleration
    13 Jan 2015 | 7:27 am
    I have been an outspoken critic of the so-called ingredient brand, “Intel Inside” for many years. While it might have been a great ingredient brand, it became nothing more than an expensive advertising campaign for Intel, with doubtful results in my opinion. Had they created Intel Inside earlier, before there was AMD inside, for example, then Intel Inside might have been like Dolby. They decided against it and Andy Grove told me personally that he stopped it as he did not see it as necessary. Wrong, in my opinion. Anyway, here we are 20+ years later and this time maybe Intel will…
  • Lipstick On A Pig

    valueacceleration
    8 Jan 2015 | 6:55 am
    McDonald’s has apparently announced a major new “brand” campaign, while sticking with the “I’m Lovin’ It” theme. According to this article, much is being made of the breadth and depth of the new campaign. Really? Do you really think the public’s problem at McDonald’s is a communications problem? Oh, wait they call this a “marketing” problem. They do indeed have a Marketing problem, just not a marketing communications problem. Their offerings are out of sync and their environment and service delivery are apparently also sub-par.
  • If You Can’t Fix It; Feature It: Part 4

    valueacceleration
    6 Jan 2015 | 7:56 am
    Those words said to me several years ago by Roy Fields have been golden. This is the fourth post on this specific topic, and you can find the others with a quick search of the key phrase. This one is about Spirit Airlines. First disclaimer: I have never flown on the airline. However, they are considered by some reports to be the most hated US Airline. That’s possibly saying something … or maybe not. Spirit asked travelers to tell them all the things they hate about flying, and they then created a State of Hate reference. The report states that 60% of the responses to…
  • One More on Direct Mail

    valueacceleration
    30 Dec 2014 | 6:57 am
    A couple of weeks ago I posted about a clever direct mail piece. As I noted, I’m a fan of direct mail and direct marketing. This post relates to the direct mail item shown. Again a very clever mailing designed to look like a holiday card. This would likely have been opened had the recipient not been deceased. Reminding us all, yet again that a good list is still the most important part of a direct marketing campaign. Happy New Year. Mitch
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    IttyBiz

  • Success Generally Happens After This Part

    Naomi Dunford
    9 Jan 2015 | 12:00 am
    A few weeks ago a client brought us two domain names and asked which one he should choose. Both names were perfectly fine – one was a little more geared towards SEO keywords, and the other leaned towards being better for personal branding. Which one to choose? What choice would give better results? The answer is: It kind of doesn’t matter. People’s first tendency – and I mean all people, not “those stupid ones who are nothing like you and me” – is to overestimate the importance of a single decision. We like to believe in the power of fate and how one specific choice determines…
  • How We Launch, Part 9!

    Naomi Dunford
    7 Jan 2015 | 12:00 am
    Is that a light at the end of the tunnel? Indeed it is. We have reached the very last part in our behind-the-scenes series on some of our biggest launches, and we’re capping it off with something a little more real-time. So, we’ve told you about eight of our big launches. We told you why and how we made our decisions, what our deciding factors were, and how the behind-the-scenes played out. What are we doing today?  Today, we’re going to do the same with the launch of our BIG LAUNCH class. The one you’re seeing right now. From start to finish, we’re going to tell you how…
  • How We Launch, Part 8: Launching over a holiday

    Naomi Dunford
    6 Jan 2015 | 12:00 am
    This is part 8 of a 9-part behind the scenes series on how we ran our biggest launches.  You can start at the beginning right here. Today we’re going to talk about the Your Next Six Months class. This was one of my favorite classes to run because it had a lot of the classic IttyBiz flavor to it: Do something no one else is doing, at the weirdest possible time, and name it something obvious. It happened to be coming up on June (right at Memorial Day weekend), and we had been thinking about what we were going to be doing for the next six months. We’d also had a lot of recent clients…
  • How We Launch, Part 7: In which we sell 3 unrelated things and it actually worked.

    Naomi Dunford
    5 Jan 2015 | 12:00 am
    This is part 7 of a 9-part behind the scenes series on how we ran our biggest launches. You can start at the beginning right here. Spring was rolling around and it was time to release a few new products. Since Dave and I had started working together, we had so many products in the production queue that it was a tough call to figure out when to release them and in what order. We had more products than we had launch slots, and the backlog was getting worse instead of better. We had three ebooks in particular we wanted to release next, though, and we wanted them out as quickly as possible. (You…
  • How We Launch, Part 6: The Launch That Kind Of Wasn’t A Launch.

    Naomi Dunford
    4 Jan 2015 | 12:00 am
    This is part 6 of a 9-part behind the scenes series on how we ran our biggest launches. You can start at the beginning right here. Sometimes figuring out how to launch your stuff only comes to you at the last minute. Today we’ll talk about the launch that was actually a relaunch, and a pretty poor example of even that, but which still sold many hundreds of copies. This is where we learn that if you build enough loyalty and authority, you can totally suck and still make money. But first, we’ll flash back. Beginning of 2008, and I didn’t have any products. I had just started consulting…
 
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    The Online Community Guide

  • Tagging Members

    Richard Millington
    21 Jan 2015 | 9:15 am
    Some platforms make it easy to  ‘tag’ people in to the discussions. If yours doesn’t, consider moving to one that does. If yours does, use the feature a lot. If you can get all members to tag in others they think have the answer, it becomes a powerful cycle.  Tag those you want to hear from, have relevant experience, or just need a nudge to get involved. 
  • Sarah Hawk Joins FeverBee

    Richard Millington
    20 Jan 2015 | 6:47 pm
    We know a lot of great community professionals. We know a lot of user experience experts too.  I can't think of many that have a proven track record of doing both.  Which is why we're thrilled to welcome Sarah Hawk to FeverBee  Sarah, from UXMastery and SitePoint, is easily at the top of both groups and exactly the type of person we love to hire.  Here are some great links we recommend you check out to learn more about user experience and communities: http://community.sitepoint.com/ - general advice for all things web/platform related.
  • Newcomer Questions

    Richard Millington
    20 Jan 2015 | 9:15 am
    Telling a newcomer they should have ‘read the FAQ’ or ‘searched for previous questions’ on the topic before they posted is a bad idea. In fact, it's the most sure-fire way to guarantee he won't participate again.  Two options. One, remove the post and answer it by e-mail rather than publicly rebuke him. Second, and better, highlight how it’s about time this topic came up again, identify any possible new information on the topic, reference previous discussions on the topic, and any useful link in the FAQ. Perhaps invite other experts in that topic to update their…
  • SPRINT Europe: The List Of Benefits

    Richard Millington
    19 Jan 2015 | 1:45 am
    A quick reminder you now have one month to sign yourself up for SPRINT Europe.  Here's all the tools to persuade your boss to let you attend.  The speakers are the best in Europe. We have Mumsnet, Google, GiffGaff, eModeration, Hootsuite, Etsy, MacMillan, Pearson, FeverBee etc... You get access to all the best speakers in the USA too.  Our workshops will tackle your biggest challenges and help you hone your skills.  You walk away with advanced skills in growth, community psychology, converting newcomers into regulars, platform design, nurturing advocates, and…
  • In Times Of Threat

    Richard Millington
    18 Jan 2015 | 8:30 pm
    Every group has the tendency to unite when faced with a threat. It's an adaptive instinct to survive in environments when threats were more serious than today.  Today we unite when faced with existential threats, perceived threats, and even minor insults. We unite if someone removes our right to do something (or we think they will). We unite when one of our group (or a friend of the group) is attacked (or faces a perceived attack). This unity has behavioral implications. We are more confrontational towards outsiders, more exclusionary against fringe/new members, and try to replicate…
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    Personal Branding TV

  • Mike Michalowicz Interview – Reach Personal Branding Interview Series

    Regina
    28 Dec 2014 | 3:15 pm
    __________________________________________________________________________________ Adopting An Entrepreneur Mindset   William Arruda interviews Mike Michalowicz on Thursday, January 8, 2015 at 12:00 noon Eastern-US-NYC   Register Now >> Click to Register   This interview is sponsored by: International Coach Federation Known for launching 3 multimillion-dollar companies, all before his 35th birthday, Mike Michalowicz, is our distinguished guest for the January 8, 2015 Reach Personal Branding Interview at 12 Noon Eastern-US-NYC. Mike will discuss his latest books and what…
  • Dorie Clark Interview – Reach Personal Branding Interview Series

    reachproducer
    27 Jul 2014 | 8:20 pm
    Reinventing You: Define Your Brand, Imagine Your Future Click the microphone to download the audio replay >>> Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally.   This interview is sponsored by: Harvard Business Review and Forbes…
  • Executives – Create Your Video Bio

    Regina
    7 Jul 2014 | 9:23 pm
    Here’s a how-to video for creating a video bio that William Arruda produced for videoBIO. It gives executives the step by step plan for using video for personal branding.
  • Jeremiah Gardner Interview – Reach Personal Branding Interview Series

    reachproducer
    28 May 2014 | 2:12 pm
    How Lean Brand Development is Changing the Game Click the microphone to download the audio replay >>> The Lean Startup methodology has taken the world by storm. With the concept credited to Eric Ries in 2011, the term “lean” refers to an expedited and waste-free solution to launching a startup company. The lean method can reduce the market risks and sidestep the need for large amounts of initial project funding and expensive product launches and failures. If the lean philosophy works to more effectively launch a product, could the same philosophy work to launch a brand? Our guest…
  • Commercial Break: HoneyMaid – This is Wholesome

    Regina
    8 Apr 2014 | 12:51 pm
    HoneyMaid – This is Wholesome I love this commercial because: Branding is about taking a stand knowing not everyone is going to agree with you. Strong brands often repel as well as attract. The other thing I love about this ad is that Nabisco knew that there could be controversy and was prepared. They followed up – after some negative feedback on Twitter – with this YouTube video that has been seen by over 3Million people. Talk about maximizing value from one marketing campaign! This ad and YOUR personal brand: Be willing to take a stand and express your point of view when you feel…
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    BlogNotions - Marketers

  • 5 Simple But Important Things To Make Your Blog Successful

    Francisco Perez
    23 Jan 2015 | 2:52 am
    Ah, blogging can be such fun – getting all your thoughts on paper, crafting material that you love and that you know can help others. It is a lot more fun to blog, though, when you know that you have people reading your posts. You need an audience when you write! Would you like to know how you can build up your readership and increase your blog’s influence? Well, here are some tips you can use. Know thy audience (or wished for audience) Who are you writing for? Or, who would you like to be writing for? (Besides yourself, of course: all writers write for themselves.) Are you trying…
  • 7 Tips to Jump Start Your Life from Todd Schnick’s Live the Intrepid Life

    Dan McDade
    22 Jan 2015 | 7:00 am
    Todd Schnick is a stellar individual. He’s a great guy who spends a lot of time helping others (like me, for instance)—but that’s not the only reason you should read his new book. Live the Intrepid Life is well worth your read simply because it is in and of itself a very good book. I found myself doing a whole lot of head nodding while reading this one. I don’t know about you, but for me, it wasn’t until my early 20s when I realized that like it or not, most people are more alike than not. We all have shortcomings. Most, if not all, people have areas where they…
  • In marketing, you eat the pie one bite at a time

    Drew McLellan
    21 Jan 2015 | 8:53 am
    It’s the middle of January and by now most people have gone back to life as they knew it prior to January 1st. They aren’t getting up at 5 am to jog or only eating grapefruit rinds and prunes or chewing on licorice instead of smoking. No doubt there’s been all kinds of studies done on why we both set and violate our new year’s resolutions each January. I think one of the reasons why resolutions are so seductive and yet so elusive is because they’re too ambitious. We don’t resolve to work out once a week or lose five pounds or reduce our cigarette…
  • Pipeline Priorities: Don’t Leave Potential Customers Flapping in the Wind

    Dan McDade
    20 Jan 2015 | 7:26 am
    You’re a sales person. On Tuesday morning, 45 sales “leads” come your way through a variety of sources. Terrific! In due time, you figure out that three of them are real opportunities and want to take the next step in learning about your services, twelve of them are bogus opportunities, and the rest of them are … well … up in the air. They didn’t give an outright “no,” but they aren’t jumping up and down for you either. So, maybe you put these contacts in your “I’ll get to them later” folder … or perhaps you just…
  • 5 WordPress Plugins in One – JoomUnited Plugin Bundle [giveaway]

    Francisco Perez
    19 Jan 2015 | 3:32 am
    JoomUnited, a well known provider of extensions and plugins, supporting Joomla and WordPress websites, have teamed up with iblogzone to offer you a chance to win 1 of 3 WordPress Developer Bundles. The bundle includes 5 Premium WordPress plugins (see below), support and updates for one whole year (a $110 value each). Before I tell you exactly how you can win one of these WordPress Plugin bundles, let’s take a quick look at what the plugins are all about: WordPress Plugins by JoomUnited WP Media folder: add folders in the media manager WP Media Folder adds the possibility to manage…
 
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    The Digital Letter

  • With Work, Facebook Aims to Consolidate All of Our Social Engagement (and Data) Under One Platform

    Ken Yeung
    21 Jan 2015 | 6:00 am
    The battle for being social in the enterprise has heated up once again. Earlier this month, Facebook announced that it was launching a new offering specifically for businesses. Called Work, it’s intended to close the gap between the personal and the professional identities people have on the social network. With the introduction of both a mobile and desktop application, Facebook seeks to connect the next 5 billion people, not only for those around the world in under-served countries, but also in a whole new segment: within the workplace. Until now, Facebook had been primarily an…
  • Marissa Mayer and the Case of the Yahoo “Curse”

    Ken Yeung
    9 Jan 2015 | 5:12 pm
    Yahoo is one of those legendary companies that has existed for quite some time — nearly 20 years, in fact. And for many, it’s been known for at least a few things including being an iconic old school search engine, its acquisition sprees, co-founder Jerry Yang, and a steady stream of ever-changing Chief Executive Officers. It has a rather complex identity problem and needs to find some way to redefine itself. That’s where Marissa Mayer comes in — or at least that’s what investors and supporters thought in 2012. Mayer’s selection as the leader of…
  • In “Startupland”, Startup Life Is Full of Risk, but the Entrepreneurial Dream Is Possible

    Ken Yeung
    30 Dec 2014 | 3:58 pm
    Creating and running a startup isn’t all glamour and glitz, although emerging technologies have made starting a business somewhat easier. But it’s not like it was straight out of a fictional Hollywood movie where there’s a happy ending involved — in most cases, this isn’t the case with companies in the real world. Many often shutter for various reasons, whether it’s because of a decrease in traction, lack of funding, or something else. Needless to say, it’s certainly tough being an entrepreneur. You give up practically everything to follow your dream…
  • 10 Interesting Startups To Watch In 2015

    Ken Yeung
    24 Dec 2014 | 6:00 am
    As we wrap up another year on this planet, people have begun reminiscing on what has gone on in the past twelve months and whether they should look back at it with longing regret or praise over their accomplishments. The same could be said about the world of technology and startups. For the past couple of years, I’ve penned an annual prospective (if you will) on The Next Web — see 2013 and 2014 — about interesting companies that you should pay attention to in the next year. Naturally, I’m no longer actively reporting, but I felt that it was worth my time (and yours)…
  • Uber’s Controversies Highlight A Growing Transformation of Its Utopian Vision To One of Chaos

    Ken Yeung
    20 Nov 2014 | 5:10 pm
    The word “disruption” has been thrown around in the tech industry rather nonchalantly over the past few years. The dictionary defines it as: “a disturbance or problems that interrupt an event, activity, or process.” And one company that has come up time and time again as the epitome of this phenomenon is Uber, the private car service that has Silicon Valley in a tizzy. Since its inception, the company’s CEO Travis Kalanick has publicly said the existing taxi industry is corrupt and there was a perception that Uber was the white knight sent to provide the…
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    David Horne

  • What I Use

    David Horne
    1 Jan 2015 | 4:30 am
    As you know, I don’t get in many arguments with people about what technologies they use. My stance has always been to use what enables you to do the best work you can do. However, … Read more → The post What I Use appeared first on David Horne.
  • Listastic 2014

    David Horne
    28 Dec 2014 | 9:41 pm
    Sayonara 2014! Close enough, right? Time for another year-end recap of my favorites from the last year. Before we jump in, I’d love to learn about the cool things you have planned for 2015. Hit … Read more → The post Listastic 2014 appeared first on David Horne.
  • Talking Shop on Digital Marketing Radio

    David Horne
    14 Nov 2014 | 7:02 pm
    A few weeks ago I had the pleasure of speaking with Digital Marketing Radio creator David Bain. If you’re interested in listening to us talk shop about agency life and where digital marketing is  headed, click here. … Read more → The post Talking Shop on Digital Marketing Radio appeared first on David Horne.
  • Script Treatments: Final Pitch and Level 7

    David Horne
    9 Nov 2014 | 5:20 pm
    I’ve been working on a few short film ideas. After pitching them to a few folks, I narrowed down to the top two and wrote treatments. Let me know if you think one of them … Read more → The post Script Treatments: Final Pitch and Level 7 appeared first on David Horne.
  • The Art of Repositioning

    David Horne
    6 Oct 2014 | 5:30 pm
    Few things in the world of marketing are tougher to concept and successfully execute than repositioning a brand or product. The strategic graveyard is lined with the tombstones of well-intentioned repositioning gone wrong (cough – Club … Read more → The post The Art of Repositioning appeared first on David Horne.
 
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    DR4WARD

  • What Are 10 Social Media Resolutions For 2015? #infographic

    Dr. William J. Ward aka DR4WARD
    23 Jan 2015 | 5:24 am
    What Are 10 Social Media Resolutions For 2015? #infographic Tailwind I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways…
  • What Are 10 Top Digital Branding And Marketing Trends For 2015? #infographic

    Dr. William J. Ward aka DR4WARD
    23 Jan 2015 | 5:18 am
    What Are 10 Top Digital Branding And Marketing Trends For 2015? #infographic Gal Borenstein - Borenstein Group I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly…
  • What Are 3 Top Tech Trends Marketers Should Watch In 2015? #infographic

    Dr. William J. Ward aka DR4WARD
    23 Jan 2015 | 5:08 am
    What Are 3 Top Tech Trends Marketers Should Watch In 2015? #infographic Think With Google I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it…
  • What Are 7 Steps On How To Use Inbound Marketing For Converting Leads To Sales? #infographic

    Dr. William J. Ward aka DR4WARD
    23 Jan 2015 | 4:55 am
    What Are 7 Steps On How To Use Inbound Marketing For Converting Leads To Sales? #infographic Bonus Resources Here: Digital Social Selling The Center For Sales Strategy I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and…
  • What Are 18 Things That Can Help Kill Your Startup? #infographic

    Dr. William J. Ward aka DR4WARD
    22 Jan 2015 | 5:13 am
    What Are 18 Things That Can Help Kill Your Startup? #infographic FundersandFounders I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to…
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    Darren | Slaughter

  • Contractor Marketing Tip: How To Win The Sale On The Phone (Infographic)

    Darren
    23 Jan 2015 | 4:40 am
    Hate talking on the phone? It doesn’t matter if you have the best website on the planet, you spend ten’s of thousands of dollars on marketing, the sale is won or lost on the phone. For all the gadgets and gimmicks available to the average contractor, the one tool that wins above all else is the telephone. Here is a great infographic to help you get a handle on how to handle phone calls to set appointments, ask for the sale and get referrals. The post Contractor Marketing Tip: How To Win The Sale On The Phone (Infographic) appeared first on Darren | Slaughter.
  • 10 Ways to Promote Your Construction Company in 2015

    Sam
    22 Jan 2015 | 5:30 am
    Contractors are busy people, juggling multiple jobs while quoting others. It is difficult to find the time or energy to focus on marketing efforts. When you do decide to sit down and spread the word about your business, how do you do it? Though personal referrals are wonderful ways to boost your business, they should not be counted on as your sole marketing effort. Here are ten marketing tools that home improvement contractors should be using right now: Website. There is no way around it in our digital age. If you have a business, you need a website. People looking for a contractor are…
  • Why Your About Us page Makes All the Difference to Your Website

    Darren
    21 Jan 2015 | 5:45 am
    You may not read every About Us page you come across, but I can promise you that it’s an invaluable tool and a must have on your contractor website. In fact,the about us is the second-most read page on your site the about us is the second-most read page on your site . Why is the about us page so important? You are providing a service to homeowners who trust you enough to come into their houses and complete the job professionally and with the highest of quality. A well constructed and designed About Us page helps build that trust and credibility for prospective customers without you…
  • Facebook Dark Ads for Contractors

    Darren
    20 Jan 2015 | 5:07 am
      Facebook is a valuable – and FREE – marketing tool for contractors that can help you build customer relationships and gain new leads. If you are ready to move beyond the included elements that Facebook offers, dark ads are a paid option that can put your business profile in front of thousands of new prospective customers and still cost only a fraction of what you pay for print advertising. Best of all, you are able to customize what kinds of ads appear in front of people of chosen demographics. For contractors, dark ads can significantly increase your online selling…
  • Social Media for The Home Improvement Contractor in 2015

    Sam
    15 Jan 2015 | 5:20 am
    “Almost overnight, the Internet’s gone from a technical wonder to a business must.” ~Bill Schrader Whatever your business, if you are not online making use of social media, you are missing out. Home improvement contractors are using social media to grow their businesses in numerous ways everyday! The Benefits of Growing Socially   Provides interaction and support to current clients When all is said and done, word of mouth is the best form of advertising, every contractor knows that. Social media is word of mouth on STEROIDS! By engaging and interacting with clients on…
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    Webolutions

  • Google Introduces New Mobile-Friendly Labels in Mobile Search Results

    Sarah Boyd
    12 Jan 2015 | 8:19 pm
    Google in its infinite wisdom is always trying to come up with ways for people to have better search engine results given to them, no matter what type of device they are on. This latest update introduces new mobile-friendly labels attached to search results you would see on a mobile device. The new mobile-friendly label is supposed to provide people with a better user experience, letting people know that based on Google’s standards, the website they are about to visit is mobile-friendly. If you have a smartphone and have ever experienced... Read More The post Google Introduces New…
  • New Facebook Search: How Social Media Marketing is Changing

    Carrie Gottschalk
    12 Jan 2015 | 2:54 pm
    Last month, Facebook announced the new Facebook Search. Many people were skeptical of this new feature in part because of privacy concerns. Regardless of the critics, the feature provides many benefits for businesses and advertisers and can even assist the average user find fun, forgotten content. There are also a few features of Facebook Search that can make Facebook users weary if they have over-shared online and have not taken complete control of their privacy settings. Currently, the new Facebook Search is available to iPhone and desktop users that have a... Read More The post New…
  • Join Webolutions Revolutions for the Fight For Air Climb

    John Brackney
    12 Jan 2015 | 2:50 pm
    Webolutions strives to make a positive impact in our community by supporting the volunteer and charitable pursuits of our team members and by serving as a corporate sponsor for several charitable events throughout the year. We are excited to be a corporate sponsor for the 10th Annual Denver Fight for Air Climb that benefits the American Lung Association! “There are things in life that we do because we have to, and there are things we are inspired to do! We are inspired to support the American Lung Association, an organization... Read More The post Join Webolutions Revolutions for the Fight…
  • Experiential Marketing – Wii U Setup Process Slows Christmas Cheer

    Doug Griffin
    8 Jan 2015 | 8:09 am
    Wii U Marketing Misses the Mark Excitement. Jubilation. Anticipation. Those are just a few of the words that described my kids when they opened their new Wii U on Christmas morning. Within no time, they had me unboxing it and climbing behind our television to get it hooked up and charging up the remote controls. They could not wait to begin playing Mario Cart 8 in true HD….and I admit I was little excited too. We were all expecting the Wii U to be ready to go like our old Wii... Read More The post Experiential Marketing – Wii U Setup Process Slows Christmas Cheer appeared first on…
  • Webolutions Launches Responsive Website for Fresh Solutions Network

    Amy Martinez
    6 Jan 2015 | 7:25 am
    Client Name: Fresh Solutions Network Client Website URL: www.FreshSolutionsNet.com Project Type:  New Responsive Website Creation Client Background: Fresh Solutions Network is an invitation-only network of potato and onion growers and shippers with superior products and trustworthy track records who personally own the land, work the soil and pack the product. You choose one or more preferred point(s) of contact from among the Fresh Solutions Network membership and they coordinate sourcing and supplying your total custom assortment via the Fresh Solutions Network. Specific Project Goals &…
 
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    Austin & Williams Unplugged

  • How to Improve Landing Page Conversions in Higher Education? Go to the Videotape!

    19 Jan 2015 | 1:09 pm
    The purpose of a campaign landing page is to make it easy for your target to convert. Whether it’s filling out a form or joining an e-newsletter, video content done right can be a powerful vehicle that creates trust between the brand and target. It’s no surprise that landing page visitors prefer watching videos to reading text. It’s quick, it’s easy and it can provide great insight into your true brand essence. Video content is especially useful in higher education marketing. Prospective students crave a real understanding of the atmosphere and community they will be…
  • Expand Your Digital Reach: Go Responsive

    12 Jan 2015 | 12:20 pm
    Financial institutions looking to drive traffic to their website or landing page should consider this: With the rising use of mobile devices, there’s a solid chance the user will be viewing your online content from a mobile phone or tablet rather than from a desktop. Through a responsive framework, the layout and content on each page will adjust to accommodate the device’s resolution, as well as the site’s behavior and functionality. This mobile-first approach enables banks and credit unions to offer a seamless user experience, regardless of the type of device used to access…
  • Tips for CRM Success in Financial Services

    5 Jan 2015 | 1:16 pm
    As the financial services industry evolves from transaction-centric to a more customer-centric business approach, effectively leveraging customer relationships becomes all the more critical. A customer’s financial needs change throughout their lifetime and their loyalty increases, making it doubly important for financial institutions to cultivate lifelong and profitable customer relationships. Developing and implementing a responsive customer relationship management (CRM) strategy that offers the most appropriate products and services to customers throughout the relationship…
  • Move over Mobile Applications. Website Applications Are Gaining Ground in Financial Services—and Fast!

    11 Dec 2014 | 12:24 pm
    It wasn’t all that long ago that banks and credit unions that wanted to offer true mobile connectivity to their customers or members needed to invest in mobile applications. With HTML 5 advances, that’s not always the case today. While the technology used to power mobile devices has been consistently improving, so too has HTML 5. It now offers comparable solutions within web-based environments and provides a viable alternative to more costly and development-intensive mobile applications. For example, accessing the GPS-based location of a mobile device within a website application…
  • Solving a Creative Rotation Issue through Media Planning

    3 Dec 2014 | 11:24 am
    It sure is an exciting time to be in media planning these days with the explosion of new ways to reach consumers. Technology is driving this ever-evolving media landscape with digital and mobile fueling it. With all of the choices at a media planner’s disposal, it’s important to remember that a sound media strategy starts with your target audience: Who are they? What are the challenges in reaching them? The objectives for the campaign? It’s too easy to get caught up in this digital world. More “traditional media” still warrants strong consideration –…
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    Marketing and Social Media by us

  • How to Create a NEW LOGO for your Small Business or Professional Service by Lisa Chapman

    Lisa Chapman
    21 Jan 2015 | 11:51 am
    Find Logo Designers – Fast, Affordable and Amazing Quality One of my favorite clients recently approached me with the need to have a logo created. He has a professional consulting practice, a website and a blog. The Problem: his brand hasn’t been developed and he wants a new logo to give it punch and memorability. I’m going to show you exactly how to get your quality custom logo designed for $5! Logo Ideas My client wants to use the image of an anchor. So I jumped online and performed a quick search on Google Images for the keyword term ‘anchor logo’. See what it returned for anchor…
  • An Entrepreneur Shares His New Business Ideas by Lisa Chapman

    Lisa Chapman
    29 Nov 2014 | 8:01 am
            I Want to Start a New BusinessA Real Case Story As told by Brian Cox Im about to share some of my business ideas with you, and I would like to hear your comments and feedback. I want to help people with their budgets and 1040EZ forms. This is the reason why: I know that some individuals (my target customers) need a quick loan during the Holiday Season. My future customers may think along these lines: Because I live paycheck to paycheck, how will I get quick money for Holiday gifts?I know Im going to get fleeced, but Ill probably just get a tax refund anticipation…
  • Your Newsletter Can Be Quick, Easy and POWERFUL by Lisa Chapman

    Lisa Chapman
    22 Oct 2014 | 10:59 am
    How to Steal your Audience’s Attention and Beat Your Competition SME Rand Fishkin HOT OFF THE PRESS: I just found this beautiful approach to building recognition of your brand, increasing your audience, adding real value to the online conversation & knowledge base, and making it all very easy. That’s a tall order and might seem like a lot of work – even overwhelming. But it’s not. The most brilliant approaches are often the simplest. The email newsletter below came from one of my subject matter expert’s (SME’s) newsletter subscription. I subscribe because I know that they…
  • Advertising Infiltrates Your Child’s Life by Lisa Chapman

    Lisa Chapman
    23 Sep 2014 | 1:34 pm
    Save Your Child from Financial Failure It’s no secret that America’s children are growing up in a society dominated by media and advertising. But do we fully understand the power these messages have over our children, and how drastically it affects their financial future, even the very quality of their lives? In this post, we’ll consider: How manipulative advertising targets children The powerful emotional appeal to BUY has them hooked “Immediate gratification” is introduced at a tender age Advertisements influence toddlers, then escalate with each target age And how advertisers…
  • Amazon Prime Air – Behind the Curtain of an Amazing Marketing Case Study by Lisa Chapman

    Lisa Chapman
    12 Sep 2014 | 11:21 am
    5 Best Practice Marketing Tips from an Online Giant Watch this (and TWEET about this astounding Amazon Prime Air Video.)   Click this link to view Amazon footage from a Prime Air drone test flight (Use the Back Button to return to this page.) The Inspired Marketing of Amazon Prime Air The online giant Amazon.com does it again with gorilla marketing & PR tactics. I invite you to take a closer look at the reviews and marketing “take-aways” offered by industry gurus. This campaign looks clean & professional BUT DOES AMAZON’S CEO HAVE ULTERIOR MOTIVES? Some suspect so.
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    OnQ Marketing » Blog

  • Australian Marketers Suffering From A Crisis of Confidence With Content

    Quentin Aisbett
    4 Jan 2015 | 3:44 pm
    How can it be that Australian marketing professionals consider their content marketing efforts less effective than last year? Could they be suffering from a crisis of confidence? The Content Marketing Institute in partnership with Australia’s Association for Data-Driven Marketing and Advertising recently compiled their third annual report, Content Marketing in Australia 2015: Benchmarks, Budgets and […] Australian Marketers Suffering From A Crisis of Confidence With Content is a post from: OnQ Marketing
  • How Digital Impacts The Local Retailer? [STUDY BY GOOGLE]

    Quentin Aisbett
    15 Dec 2014 | 2:20 am
    Many local retailers think that the rise of digital has lead to a downturn in business, suggesting that they can’t compete with the online shopping experience. But according to a recent study commissioned by Google, digital can in fact enhance your business, if used properly. In ‘The 3 New Realities of Local Retail’ Google outlines […] How Digital Impacts The Local Retailer? [STUDY BY GOOGLE] is a post from: OnQ Marketing
  • Web Design: Can Less Really Be More?

    Matthew Davis
    1 Dec 2014 | 2:24 pm
    Excessive complexity is evidence of a lack of thought and design. Simple, thoughtful sites are far more effective at generating conversions. Underlying all of the chatter about flat design, minimalism, and user experience design, there’s a simple principle: complexity does not lead to positive user experiences. Unfortunately, many businesses aren’t paying attention to the message. […] Web Design: Can Less Really Be More? is a post from: OnQ Marketing
  • Marketers Still Not So Confident with Digital

    Quentin Aisbett
    27 Nov 2014 | 7:12 pm
    Less than half of Australian digital marketers feel highly competent in digital marketing. That’s what the Digital IQ Index 2014 published by Digital Chameleon found when they researched a sample of brand, agency, and media organisations. To me it says a couple of things…. (i) Maybe digital marketers are a modest lot and being not […] Marketers Still Not So Confident with Digital is a post from: OnQ Marketing
  • Do One-Page Website Designs Hurt SEO?

    Graeme Caldwell
    15 Oct 2014 | 3:49 pm
    We take a look at how a one-page designs might affect a site’s SEO and a list of questions that need answering before deciding on a one-page design. Over the last few years, one-page sites have been popping up all over the web. Traditionally, websites are made up of multiple pages, each of which focuses […] Do One-Page Website Designs Hurt SEO? is a post from: OnQ Marketing
 
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    Smedio - Business Ideas Worth Sharing

  • Metrics That Will Matter to Your Business This Year

    Nick Rojas
    19 Jan 2015 | 11:14 pm
    What metrics should your business focus on this year? With the holiday season fully behind us, we’re looking towards 2015 and embracing the challenges we’ll be facing in the New Year. Prosperity is always high on our wishlist for success in our upcoming fiscal year, and metrics can play a key role in measuring our shortcomings and analyzing our triumphs. With hundreds of different options available for analysis and the many different trends to follow, one can easily become lost in the online jungle of items at our disposal. Social media is still on the rise and businesses both large and…
  • Is Print Media Marketing Dead, or Just Different in 2015

    John Sollars
    29 Dec 2014 | 10:56 am
    In the beginning, there was print media. It was an almost magical way to send out a message and get people to buy things they needed (and sometimes things they didn’t need). Then, along came the Internet. It created 2-second attention spans, and destroyed traditional direct marketing – or did it? Many marketers these days say that snail mail is dead. The reality is that it’s evolved. Print Media Marketing Still Alive According to research from BIA Kelsey, direct mail still has 43 per cent of the total share in local retail advertising. Pitney Bowes also found that 76 per cent of…
  • The Top Ad Networks of 2014

    Douglas Idugboe
    22 Dec 2014 | 9:42 am
    Ad networks are an important tool for advertisers because of the increased efficiency and lowered cost of doing business. Simply put, ad networks aggregate spots to put advertisements from print to online to mobile. So, instead of filtering through millions of websites and contacting the publishers about advertising spaces manually, the ad network automates this process for you. Although there are ad networks for all types of media including print, with the increased use of smartphones, digital ad networks are more important than ever. So, how do you know what network to choose out of so many…
  • How to Build Customers’ Trust and Boost Online Sales

    Douglas Idugboe
    18 Dec 2014 | 9:57 am
    Without customers’ trust online, consider your online sales a failed proposition. The lack of customers’ trust has been sited as one of the main reasons for shopping cart abandonment. At 70% of all online shopping incidence, Shopping cart abandonment is the primary revenue killer for online sellers. That’s an astounding $3 Trillion lost in sales lost in sales, worldwide. According to Paypal, 86% of American did their Christmas shopping online last year. The trend might not be different this year, if not better. How many of these shoppers will abandoned shopping carts  this…
  • 20 Years of Ecommerce: 5 Trends to Watch Out for in 2015

    Tracy Vides
    15 Dec 2014 | 11:51 pm
    With 2015 lurking around the corner, it’s time to ensure your ecommerce site is ready to tackle the challenges the New Year will bring to e-retailers. This is going to be a significant year for online retailers as the concept of ecommerce recently turned 20 (if you consider the age of internet payment processing systems). Bigcommerce predicts global B2C ecommerce market will hit record growth in 2015, with revenue of around $2 trillion. According to a study conducted by Emarketer.com, Asia-Pacific is likely to become the top region for ecommerce sales in 2015, followed by North America and…
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    Great B2B Marketing

  • The Economic Value of Your Company Brand

    Christopher Ryan
    21 Jan 2015 | 2:25 pm
    I was a guest speaker for The Center for Business Modeling at a video/podcast on a subject near and dear to my heart: the economic value of a brand. Following is a summary of what I said on the podcast. When people talk about a company brand, it is often expressed as sort of an abstract concept – we feel good about our brand — or perhaps not so good. Actually, a strong brand has a monetary value. For instance, it can be a boon to the stock price, making the entire company more valuable.  It can be a sales and profit accelerator by helping you sell more products and services at a greater…
  • Lower the Cost and Boost the Productivity of B2B Sales

    Christopher Ryan
    15 Jan 2015 | 10:19 am
    Last month, David Brock, president of Partners in Excellence, published an excellent article titled A Frightening Look At the Cost Of a Sales Person.  Brock recounted some statistics that should disturb senior sales executives, as well as their CEOs and CFOs. For example: The average tenure of a salesperson from the time they start a job to the time they leave is less than two years (Sales Readiness Group). The average tenure of a sales manager is 19 months. 47% of companies say it takes 10 or more months for new sales people to become fully productive (67% are 7 or more months)(CSO…
  • B2B Sales and Marketing Trends for 2015

    Christopher Ryan
    6 Jan 2015 | 7:00 am
    At the beginning of each year, my team and I publish a report on significant trends in B2B sales and marketing. This report is based on our experience with our B2B clients as well as relevant industry research. The purpose or the report is to provide information that is timely and actionable. You can read the full report here. Trend 1:  Metrics are a major priority. We see many B2B companies adopting an end-to-end marketing and sales framework that: Attributes new revenue to specific lead sources. As Casey Szulc of Inc.com reported, “…89% of businesses who carry out any form of…
  • Focus on Productive B2B Marketing and Sales Activities

    Christopher Ryan
    30 Dec 2014 | 9:13 am
    Like many of you, I am in the middle of the process of strategizing how to best achieve my 2015 objectives, which include optimizing results for my family, business, friendships, activities, and so forth. And when I look back on 2014, I think I did a decent job of improving results in each of these areas. However, if there is one thing that was a barrier to more success, it is the insidious habit of focusing on non-productive activities. The subject of wasting time reminds me of the famous quote which opens Leo Tolstoy’s book Anna Karenina: “Happy families are all alike; every unhappy…
  • B2B Marketing Leaders: 3 Things that Can Hurt You (And Your Company) in 2015

    Christopher Ryan
    17 Dec 2014 | 9:39 am
    The transition to a new year can be a perilous time for B2B marketing organizations. Sales managers, finance people and CEOs are gathered in rooms or on conference calls having tough conversations about priorities and funding for the new year. The output of these meetings can wreak havoc on the unsuspecting marketing department, especially when these types of statements are made: “Marketing underperformed last year. Why don’t we cut the marketing budget by 20 percent?” “The sales team thinks it can out-market the marketing team. Why don’t we let the marketing department report to…
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    Professional Services Marketing Today

  • How to Differentiate Content Curation on Social Media

    Michael Ang
    23 Jan 2015 | 9:52 am
    Content marketing and curation has become an important tactic for professionals looking to educate and engage clients and prospects on social media. Whether on Facebook, Twitter, or Linkedin, professionals are sharing relevant articles found on news sites, magazine sites, industry sites, blogs, Youtube, company blogs and their own professional blogs. Sharing regular quality content on social media can give your content strategy a boost, more easily allowing you to follow the 80/20 rule (sharing others’ content 80% of the time and sharing your own content 20% of the time). Content…
  • A Better Way to Develop Your Accounting Marketing Budget in 2015 and Beyond

    Lee Frederiksen
    22 Jan 2015 | 9:01 am
    All too often, marketing budgets become a battleground for the various perspectives and emotions of an organization’s decision-makers. The result? Chaotic budgets based on a patchwork of beliefs rather than the goals and needs of the business. Fortunately, there’s a better way: basing the budget on research. Now there’s an opportunity for firms to do just that: participate in this year’s Marketing Benchmark Study and you’ll receive a copy of the full report. Our past studies have found that firms that conduct research grow more quickly. …
  • 5 Lead Generating B2B Website Trends

    Patrick Waring
    21 Jan 2015 | 12:51 pm
    At the top of every marketing director’s mind is having a website that converts web visitors into leads and leads into new business opportunities. How can your firm get there? In this post, we’ll highlight the top five trends in lead generating websites with examples of how the some of the best marketers use these strategies to drive increased engagement and leads. 1) Calls-to-Action (CTA). A lead generating website uses effective calls-to-action to convert visitors into leads. CTAs offer something valuable to users usually in exchange for some information from the user. This…
  • How They Got to the Top: Visible Expert℠ Journeys in the Legal Sector

    Candis Roussel
    20 Jan 2015 | 7:25 am
    In our new book, The Visible Expert℠, How to create industry stars, and why every professional services firm should care, we share exciting findings on the link between personal branding and professional success—for both you and your firm. We also profile real-life Visible Experts, offering personal branding examples from the worlds of law, finance, architecture, marketing, and more. In this post, we’ll take a closer look at a handful of Visible Experts from our series, looking at what they did to get to the top, and how they fit in with our study’s findings. Personal…
  • Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It

    Lee Frederiksen
    19 Jan 2015 | 9:20 am
    It’s a sad but true fact of life in professional services – many managing partners don’t trust their own marketing departments. The result? Many marketing departments don’t get the support and resources they need to deliver on their potential. Of course, this doesn’t just hurt the marketing department, but the firm as a whole. When marketing can’t work efficiently to drive new business, it’s all too common for an organization to fall behind in the marketplace. Where does this dysfunction come from, and how can it be avoided? Let’s try to…
 
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    Aaker on Brands

  • The Best Ads of the 21st Century

    21 Jan 2015 | 12:00 am
    Advertising Age asked a panel of 17 respected leaders in the advertising community to evaluate a set of 50 nominees and declare the top 15 ads of the 21st century. These campaigns represent outstanding and provocative choices. What we see is some impressive messaging and outstanding execution.The number 1 campaign of the panel, which would have been my choice as I've written in the past, is Dove's “Campaign for Real Beauty.” It was not designed to sell a product but to change society’s view of beauty and enhance the self-confidence of women and teen girls. Wow!All of the winners were…
  • The Importance of Category Labels

    14 Jan 2015 | 12:00 am
    I've stated many times before that the only way to grow, with some exceptions, is to innovate and create “must haves” that define a new subcategory (or category) and then manage that subcategory so that it wins in the marketplace and so that your brand becomes an exemplar. When this happens, subcategory competition becomes the focus rather than brand competition, and this can be a foreign concept to most marketers.A key part of the process is the subcategory or category label or “brand.” The brand that can define and manage the label will be in a position to both help the subcategory…
  • Skype Uses Storytelling to Drive Growth

    12 Jan 2015 | 12:00 am
    In 2012, Skype brought in a new CMO, Elisa Steele and decided that the way to expand Skype usage (too often restricted to special occasions) was to uncover and promote user stories, especially those that focused on “everyday moments.” The idea was to channel the passion of Skype users into stories that have the ability to impact, contribute emotion, change perceptions, alter behavior, be remembered and stimulate sharing. Needless to say, this approach worked.The Skype story is worth looking at for two reasons. First, it is a rare case of story-based marketing achieving a documented…
  • Looking Back at 2014's Best Posts & Preparing For 2015

    7 Jan 2015 | 12:00 am
    Before I start a new year of blogging, I wanted to take some time to reflect on the 40 some-odd commentaries that I posted in 2014. Which stand out?Two stories of brand strategy success stood out as the most popular and most commented.The first describes six reasons why Uniqlo has achieved dramatic energy and growth during the past two decades. Uniqlo’s success is based on a clear brand vision, amazing innovation, integrated operations that include a direct link from store to factory, a charismatic owner-founder and the ambitious goal of being the top private-label clothing retailer in the…
  • Brands As Journalists: The Biggest Idea Yet

    17 Dec 2014 | 12:00 am
    These days, many companies are diverting brand-building resources to “brand journalism” efforts. Brand journalism applies the discipline, standards and goals of journalism to telling the brand message. The content need not be about or even closely linked to a brand’s offering. But it does have to be relevant to the brand’s audience. The metaphor suggests that a journalistic brand-building effort could very much be like running a magazine or broadcast media vehicle.It’s not a token effort. In 2013, brand journalism (or “branded content,” as it is sometimes called) represented…
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    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • Why Planning Is The Most Important Step In Your Website Design Journey

    Sydni Craig-Hart
    20 Jan 2015 | 6:00 am
    You would think that getting a website that works would be as easy as finding a designer you like, telling them what you want and badabing badaboom you have a client magnet! Unfortunately that’s not the case. The problem is that most small business owners take a “looks” approach when they start their website design. They pick the colors, they have a vision for ideas that they want to convey with imagery, and they have some ideas for sweet doohickies that will make it all cutting edge… and that’s it. What they’re missing is the functionality and strategy that needs to go into…
  • How to Get New Clients…When You Didn’t Follow Up Like You Should Have

    Sydni Craig-Hart
    15 Jan 2015 | 6:22 am
    It's happened to the best of us. You had a hot lead, right in the palm of your hand and you dropped the ball. All is not lost! Here's how to re-capture the opportunity and turn a mis-step into a win! What do you think of these 5 steps? Share your thoughts with me below! The post How to Get New Clients…When You Didn’t Follow Up Like You Should Have appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • 5 Simple Steps To More Clients Within 90 Days

    Sydni Craig-Hart
    8 Jan 2015 | 6:41 am
    Problem: “I don’t have enough clients” Solution: Paying clients are the lifeblood of your business. When you are faced with the fact that your client load isn’t what you’d like it to be, the first reaction might be to panic. Instead of allowing fear to paralyze you, use your energy to take these action steps: Commit to focusing on JUST client attraction for a period of 90 days – This means ALL of your marketing is solely focused on getting clients.Not working on increasing your Twitter followers.Not showing up at your local community chamber of commerce event “just…
  • Goal Setting That Actually Works: How To Achieve More In 2015 (Part 3)

    Sydni Craig-Hart
    24 Dec 2014 | 8:00 am
    Why do so many small business owners set goals and fail to accomplish them? As we’ve seen in Part 1 and Part 2 of our goal-setting series, one of the biggest reasons for failure has to do with setting goals that are simply too big. Instead of declaring what you’d like to achieve in 2015 over the course of 12 months, it’s much more effective to break up goals into manageable 90-day cycles. Once you’ve set 90-day goals as recommended in Part 1, and broken those goals down into manageable action steps as recommended in Part 2, the next step is monitoring your results. In Part 3 of our…
  • Goal Setting That Actually Works: How To Achieve More In 2015 (Part 2)

    Sydni Craig-Hart
    17 Dec 2014 | 6:00 am
    In Part 1 of our 3-part series on goal setting in 2015, we covered the importance of creating 90-day cycles in order to achieve your goals throughout the year. Remember that for most small business owners, huge, sweeping goals and/or changes don’t stand the test of time. Goals are much more likely to be realized when approached in smaller 3-month cycles. In Part 2 of our series on goal setting in 2015, we’ll show you how to break 90-day goals down into prioritized action steps. Breaking Goals into Action Steps In Part 1 of this series, we used the big goal of publishing a book as an…
 
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    Perfect Balance Marketing

  • Top 9 ways to optimise ecommerce landing pages

    Lucy Thornton
    9 Jan 2015 | 1:23 am
    by natalieschochwp.
  • Facebook Business pages get a new look

    Lucy Thornton
    14 Mar 2014 | 4:03 am
    If you are one of the millions of business pages using Facebook to connect with customers, build loyalty, drive web traffic, research your audience and make sales, then you’ll want to read this…. The only constant is change, and never is that more true than with Facebook, which makes little changes to its design and […]
  • Facebook introduces ‘Trending’ topics

    Lucy Thornton
    26 Jan 2014 | 3:28 am
    Facebook has recently introduced a ‘Trending’ section to individual Facebook pages, similar to Twitter’s ‘trending’ panel. Chris Struhar, Engineering Manager at Facebook, explains: Today we’re announcing Trending, a new product that’s designed to surface interesting and relevant conversations in order to help you discover the best content from all across Facebook. As with a lot […]
  • 10 Holiday Marketing Tips

    Lucy Thornton
    22 Nov 2013 | 2:59 am
    The weeks leading up to Christmas offer valuable opportunities for businesses to boost sales, get noticed and and build long-lasting relationships with customers that continue into 2014. Here are ten Holiday Marketing Tips that you can put into practice today to see results tomorrow and beyond.
  • 14 Digital And Social Media Marketing Trends For 2014 [INFOGRAPHIC]

    Lucy Thornton
    5 Nov 2013 | 9:04 am
    If you’re reading this, then you’re online (duh) and you probably have a company website.  Maybe you have a Facebook page, a Twitter account, a LinkedIn company page…. maybe even a blog. Social media is essential to many businesses looking to connect with customers and reach new markets…. But what will next year hold for […]
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    TrinityP3

  • Are marketers really as agency promiscuous as the Pitcher App infers?

    Darren Woolley
    22 Jan 2015 | 1:21 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. A few months ago my Canadian Marketing FIRST Forum colleague, Stephan Argent, sent me an email with a link to this video for a new phone app called Pitcher,  with the words “WTF!!! Serious? And rubbish!”. But I think that Stephan was perhaps overreacting. You see…
  • 4 thoughts on advertiser / agency relationships – Colgate-Palmolive and GPY&R

    Darren Woolley
    20 Jan 2015 | 1:33 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The relationships between advertisers and their agencies are becoming more complicated and difficult to define. When they work well this junction of creativity and commerce can have a significant impact on both parties. But what are the key criteria or ingredients for high…
  • How to improve your pitch in 2015

    Tom Denford
    18 Jan 2015 | 1:36 pm
    This post is by Tom Denford, Founding Partner of ID Comms – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 After another year of hefty account reviews, Tom Denford, Joint Chief Executive of ID Comms, gets in the giving spirit by reviewing where agencies in Europe can improve in 2015. This year has been huge in terms of the size and scale of the multi-market pitches we’ve managed for our clients and we’ve been racking up the air miles across the region to help them find the best agency partners. I’ve spent much of the…
  • How an inbound marketing strategy can double your revenue (with full strategy)

    Mike Morgan
    15 Jan 2015 | 2:20 pm
    This post is by Mike Morgan, Founder and Director of High Profile Enterprises and Content Director for TrinityP3. Mike has been collaborating with TrinityP3 on a Content Marketing, SEO and Social Media strategy since early 2011. In late 2010 Darren Woolley, MD of TrinityP3 decided to take an informed risk. He believed that the future of business was tied to inbound marketing strategies – particularly SEO, content marketing and social media. Out the window went traditional advertising, lead generation services, cold calling and paid search engine marketing. TrinityP3 embarked on an…
  • TrinityP3 turns 15 with the top 15 marketing management posts of all time

    Darren Woolley
    13 Jan 2015 | 2:28 pm
    On January 14, 2000 we opened for business in Southbank Boulevard, Southbank, Melbourne opposite CUB. Today celebrates 15 years in operation and today we have offices in Sydney, South Melbourne, Hong Kong, Singapore and Auckland. But 15 years ago the thought was not about expanding the business across APAC. It was called simply P3 back then and P3 stood for “Helping people achieve commercial purpose through the creative process”. The concept of the business model had grown out of two experiences at the time. The first being four years on the management committee of the Melbourne…
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    Circle Research

  • Making ‘human-to-human’ marketing a reality

    Andrew Dalglish
    19 Jan 2015 | 10:45 am
    January is the month for predictions.  Flicking through the various forecasts of what 2015 holds for B2B, common themes emerge.  Some trends are at the start of the adoption curve, e.g. programmatic advertising.  Some are about taking a pretty well-established practice and doing it better, e.g. content.  And others are about going back to basics, e.g. influencer marketing. One widely touted trend in this latter category has a new label (‘human-to-human’ or ‘personalisation’), but is really just a marketing fundamental – recognising that each member of the target market is a…
  • Financial benchmarks for B2B marketing agencies

    Andrew Dalglish
    11 Dec 2014 | 9:26 am
    You may have read my recent post about B2B Marketing’s 2014 Agency League Table (if not, take a peek here).  By now you may even have read the full report.  In this post I’d like to share a few gems which you won’t find in either. I’ve been wading around in the raw data which underpins the League Table and in doing so have unearthed some benchmarks which agency leaders will find especially useful. Let’s look at the top line first.  The average agency turnover is £4.08 million (up 13% from 2013).  However, as averages mask the extremes a more useful approach is to identify…
  • Are B2B agencies adapting quickly enough?

    Andrew Dalglish
    24 Nov 2014 | 6:33 am
    Of the 70 agencies that feature in this year’s B2B Marketing Agency League, 10 show no or negative turnover growth.  In past years this could be explained away by a recessionary environment.  However, the UK economy is once again growing and this is feeding through to B2B marketing budgets.  In Q3 2014 the B2B Barometer study found that 56% of B2B marketers have seen their budget grow in the last 12 months, with an average increase of 19% (you can find the full results of the B2B Barometer here: http://goo.gl/tk3Mez) . So why are these agencies struggling? Well, more intense competition…
  • B2B market research – 10 unique features

    Andrew Dalglish
    16 Nov 2014 | 7:25 am
    Is B2B market research really that different from B2C?  Well in a nutshell, yes.  In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. Share your thoughts on Circle Research’s Twitter page. As you go about your daily business it’s unlikely that you’ll come into contact with many people who think that a pair of jeans and a nuclear power plant have a lot in common. And with good reason. Both can keep you warm, but there are some blindingly obvious differences such the physical features and the level of danger (although some…
  • A wake up call for market research agencies

    David Willan
    11 Nov 2014 | 1:39 am
    Greenbook has just published the latest edition of the GRIT Report.  The study, now in its 11th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies.  Sadly only a select few seem to be listening. In 2009 the GRIT report concluded that: “Buyers…increasingly seek out suppliers who understand the intricacies of their particular business, and who deliver strategic insight rather than boring 100-page decks full of data”.  Five years on, that’s still the case.  When…
 
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    Inbound Unwound - Marketing Insights

  • Content Marketing Is Only 50% Effective If You Don’t Publish

    23 Jan 2015 | 5:57 am
    We’ve been talking about content marketing for most of the month. But did you know that, in order for content marketing to really drive lead gen for your business, you have to do more than just create content and put it on your website? You also have to consider content publication if you want to fully leverage your investment in content, invite new visitors to your website and grow your revenue.
  • Inbound Marketing Throwback Thursday: Our Results Then And Now

    22 Jan 2015 | 5:58 am
    In January 2012, the New York Giants and the New England Patriots were getting ready for the Super Bowl. Joe Paterno passed away, the Winter Olympics were wrapping up and Apple announced its sale of 37 million iPhones from the fourth quarter of 2011. We are often quoted as saying that inbound marketing is a marathon, not a sprint. If that’s your perspective, you should have some expectations for the long-term results of an ongoing inbound program. So, in light of Throwback Thursday, we’re sharing our inbound results from 2012 as compared to our inbound results from 2015.
  • Why Inbound Marketing Might Not Be A Great Fit For Start-Ups

    21 Jan 2015 | 6:27 am
    There is a lot of chatter in the inbound community around the effectiveness of inbound marketing for different types of businesses. These include B2B, B2C, software companies, professional services firms, non-profits, membership organizations and start-ups. While every business is different and every inbound program has a performance personality of its own, we’ve found that there are some inherent challenges associated with doing inbound for start-ups. I’m not saying that inbound can't work for start-ups, but I am saying that there are challenges unique to these businesses that need to be…
  • How To Do Content Marketing For Humans Instead Of Robots

    20 Jan 2015 | 5:36 am
    I know we often talk about inbound marketing as if it’s some kind of system that, once set up, runs magically in the background to generate leads for your business. That’s only partially true, as there are certain tasks and a handful of tactics that need to be executed daily, weekly and monthly. When it comes to content marketing, however, you have to make sure that you’re not just creating content for content’s sake, but rather writing for people. You need to develop content that people connect with and understand, content they want to share and that emotionally pulls them into your…
  • The Content Marketing Maze: A Map To Getting Out Of It

    19 Jan 2015 | 5:51 am
    Just about anyone who's read anything about marketing in the past few months has seen articles and data supporting the need for content marketing within your company’s marketing mix. And anyone who’s tried to execute a content marketing campaign has had at least one or two challenges with efficient execution or the performance of that campaign. Once you start executing a content campaign, it’s easy to get trapped in what we call the Content Marketing Maze.
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    Shopper 360

  • Call for Presenters: 15th Annual Shopper Insights in Action Conference

    admin
    21 Jan 2015 | 10:26 pm
    CALL FOR PRESENTERS: The 15th Annual Shopper Insights in Action Conference evolves into OmniShopper 2015: Activating Insights & Marketing Strategies at Retail Submit your proposal by email to rmcdonald@iirusa.com by Friday, January 30, 2015 ________________________________________ From: Rachel McDonald Re: Call for Papers: 15th Annual Shopper Insights in Action Conference Date: July 20-22, 2015 Location: Chicago, IL ________________________________________ INDUSTRY ALERT: OFFICIAL CALL FOR PRESENTERS The Institute for International Research (IIR) is currently seeking presenters for: The…
  • This Week In Shopper Insights: 12/15/14 – 12/19/14

    Ryan Polachi
    22 Dec 2014 | 8:15 am
    Adopting Holiday Shopping Preferences for a Winning 2015 Retail Strategy: Consumers expect a consistent customer experience Walgreens’ Loyalty Strategy Drives Behavioral Change: Building lifelong loyalty is difficult but not impossible ‘Frozen’ Mania Helping Disney Outpace Retail Industry: $4 billion consumer products arm outpacing the industry Why Is It So Hard To Find A Good Retail CEO? The difficulties of replacing a CEO Are Sears and Staples More Valuable Online? Staples’ online revenue is nearly double Netflix’s TTM revenues Drones, Phones and Experience…
  • This Week In Shopper Insights: 12/8/14 – 12/12/14

    Ryan Polachi
    16 Dec 2014 | 8:07 am
    Can FMCG Be An Indicator of Stock Performance? Predictive Analytics Startup Framed Data raised $2 million to predict consumer Behavior Emerging Loyalty Trends That Are Changing The Travel Industry The Psychology Behind Impulse Buying: Are impulse buyers a dying breed? “Pretargeting” Can’t Work On Interfaces Alone: Probabilistic data doesn’t go far enough into targeting consumers Marketing to Moms: How to win over the gatekeeper of the family Shoes With Selfies On Them? Millennial influenced retail strategy The Price Is Wrong, Bob: Retails big game Supermarkets Forced…
  • This Week In Shopper Insights: 11/17/14 – 11/21/14

    Ryan Polachi
    20 Nov 2014 | 12:04 am
      Aisle of a Costco Wholesale warehouse in South San Francisco, California, in this case for bread products. (Photo credit: Wikipedia) 2 Successful Holiday Strategies for Online Retail “Opening on Thanksgiving” Good Strategy for Retailers? 4 Ecommerce Basics to Put the Jingle Into Your Holiday Sales Building the Future of Digital Retail: 7 Brands That  Think Big by Going Small Millennials and Bitcoin Will Change the Retail Industry: How the technology will develop in the future The Psychology of Colors and Images In Email Marketing: What colors mean when trying to convey a…
  • This Week In Shopper Insights: 11/10/14 – 11/14/14

    Ryan Polachi
    14 Nov 2014 | 10:01 pm
    Innovation In Alcohol: Making non-aloholic beer non-awful The 5 Biggest Trends Within FMCGs In The Next Five Years Tracking Everything Everywhere: How the Internet of Things is Changing Logistics and In Turn Retail Is Black Friday Obsolete? According to data and consumer behavior, almost half of consumers don’t rely on Black Friday deals Consumer Psychology, Selling Beauty Products To Men: The growing category of men’s beauty products 5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare Satisfied vs. Delighted: Raising the Customer Experience Bar How…
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    Internet Moguls Official Blog: #1 Digital Marketing Company

  • Resort Marketing: Get it up and Running on Social Media Channels

    Internet Moguls
    21 Jan 2015 | 1:51 am
    For marketing your resort to the exact demographic that you wanted to target, why not go to a hotel marketing expert? Resort marketing is not easy, since you are catering to the somewhat well to do echelons of the society, who want more from their accommodation than just a place to stay! They want an accommodation that is like a vacation in itself, and they don’t mind paying a little extra for doing that. There are several ways of marketing your resort online, and one of the most effective methods is the use of hotel social media marketing endeavors. Promote your resort online, on the most…
  • Hotel Promotions that Rock Your Online Presence

    Internet Moguls
    17 Jan 2015 | 1:11 am
    It is a well known and readily accepted fact that the Internet can be your best friend, if you are looking to enhance the online presence of your hotel. If only you know how to use it to your advantage. Hotel promotions can be carried out more easily and much more efficiently if you make use of the World Wide Web. Rock your online presence, making use of hotel promotions on the Internet. If you are unsure of how to go about it, then why not contact a hotel internet marketing agency, like Internet Moguls! They have expertise in the field, and have carried out successful campaigns for a wide…
  • Trust the Best for Your Hotel Internet Marketing Strategy

    Internet Moguls
    13 Oct 2014 | 10:37 pm
    A hotel Internet marketing strategy is a combination of several things, such as Search Engine Optimization, Social Media Marketing, Email marketing and Pay Per Click marketing, among other aspects. Not all of these can be effectively handled by a hotelier himself, or the hotel staff. Especially is there are several properties and hotel categories coming under one brand. This is where hotel marketing companies step in. These digital marketing companies assimilate and effectively use all information and nuances of a hotel property for enhancing its visibility online, driving more footfalls to…
  • Online Marketing for Hotels: A Must Read for Hotel Marketers

    Internet Moguls
    16 Sep 2014 | 4:18 am
    Online marketing for hotels, a concept that has been catching on for a long time, can be defined as a strategy that focuses on the Internet as the central point. Everything these days is anyway online, be it socializing, booking or reviewing. Gone are the days of ads in yellow pages, newspapers and hoardings! Most of the current generation goes online these days to find out information about a destination and a place to stay there. And if you are not visible online, then none of that business will be coming your way. That is not a very desirable situation, for anybody in the hospitality…
  • Where religion is one: Digitalism

    Internet Moguls
    28 Jun 2013 | 10:32 pm
    Wed Design CompanyWith a major shift in technological advancements, online marketing has become one of the essential ingredients in promoting one’s business. Counted amongst the top digital marketing companies, Internet Moguls has successfully carved a niche for itself after years of excellence in the field. It has decades of experience in formulating unique marketing strategies and is known for delivering outstanding productivity. Whether you want to get an interface designed for your business or are in search of professionals who can give a significant uplift to your business in virtual…
 
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    DMR - Digital Marketing Ramblings

  • Freelance Market: IT Business Opportunities for Remote Workers

    Megan Ritter
    20 Jan 2015 | 3:34 pm
    In the United States, freelancing has experienced a boom over the last several years. Currently one third of all workers in the US are considered to be “independent,” and that number is expected to grow exponentially over the next several years. Some estimates indicate that by 2020, freelancers will make up 40 percent of the workforce. Some fields lend themselves to freelancing, while others do not. It’s not likely you’ll find many freelance dentist in your city, but you will likely find many freelance IT professionals. Last year, of the $6.8 million earned by freelancers, 54 percent…
  • By the Numbers: 40+ Interesting Pinterest Statistics for Businesses

    Craig Smith
    19 Jan 2015 | 3:51 pm
    Here is a comprehensive list of the Pinterest pin and board statistics and facts that you need to know. This is an offshoot of my original Pinterest stat post that was becoming unmanageable with the hundreds of stats that had been added to it. Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most comprehensive listing around. Start your search today!  Check out our latest best-selling book Leveling the Playing Field: A Small Business Guide to Generating Leads on LinkedIn to get all the tip and tricks…
  • By the Numbers: 50+ Interesting Pinterest Pin and Board Statistics

    Craig Smith
    19 Jan 2015 | 3:51 pm
    Here is a comprehensive list of the Pinterest Pin and Board Statistics and facts that you need to know. This is an offshoot of my original LinkedIn stat post that was becoming unmanageable with the hundreds of stats that had been added to it. Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most comprehensive listing around. Start your search today!  Check out our latest best-selling book Leveling the Playing Field: A Small Business Guide to Generating Leads on LinkedIn to get all the tip and tricks…
  • By the Numbers: 12 Interesting Pinterest Mobile Statistics

    Craig Smith
    19 Jan 2015 | 3:51 pm
    Here is a comprehensive list of the Pinterest mobile statistics and facts that you need to know. This is an offshoot of my original Pinterest stat post that was becoming unmanageable with the hundreds of stats that had been added to it. Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most comprehensive listing around. Start your search today!  Check out our latest best-selling book Leveling the Playing Field: A Small Business Guide to Generating Leads on LinkedIn to get all the tip and tricks you'll…
  • ASRE: 4 Steps to Social Media Success

    Emma Pauw
    18 Jan 2015 | 10:11 am
    Back in 2009 we were preparing for our first ever presentation to businesses on how social media will (dramatically) change the way that things will be done. It was at this time that we mapped out our own process of how to approach social media and its integration into any business… …and our very simple 4 step process was born, with which came a chance, yet very important caveat! Below we have outlined this process and showcase why it’s vital that your business continues to apply this: Read more → Get stats and facts for over 500 social networks, apps, games and digital services…
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    Mikayla's Way

  • Who Uses Pinterest?

    Mikayla
    12 Jan 2015 | 10:05 am
    According to Pinterest demographic data, almost 70 percent of their users are women between the ages of 25 and 34, and about half of them have children. Pinterest users spend about 15 minutes using the service every single day. Pinterest users share a variety of “pins” and create pin boards or collections to share with others. The pins that get the most shares are visually pleasing and often shopping related. How Do They Use Pinterest? Men and women use Pinterest for the same reasons – to get ideas, to make wish lists or “vision boards”, and to keep track of…
  • How to Get Back on Track after Taking Time Off for the Holidays

    Mikayla
    5 Jan 2015 | 10:05 am
    So the holidays are over and it’s time to get back to business but you’ve been out of the groove so long it can be difficult to get back on track. But I am here to tell you it can be done if you know what’s expected and can take time to plan for it. Take a Day to Get Prepared Some people work an extra day into their vacations just for this purpose, while others will find it easier to start this process on the last vacation day. I find it’s easiest to make the most of your time and use travel time and technology to get back on track (nothing like making use of your…
  • Creating Clear Instructions and Limits for Your Assistants

    Mikayla
    2 May 2014 | 2:05 am
    If you have an Virtual Assistant that helps you with your business, it’s very important to create a process whereby you provide them with clear instructions and limits. You want your VA to know when it’s okay to contact you, what method you want them to use, and what deliverables you’re expecting. But, at the same time, you also want to empower them to help you improve your systems. Hire More Than One VA Don’t expect that one VA can realistically do every task and project you have from A to Z. In fact, your business will run more smoothly if you have different VAs to…
  • Automating Your Business So You Can Go on Vacation 

    Mikayla
    1 May 2014 | 3:05 pm
    As a home business owner it’s important to make plans to take periodic vacations. That means a real vacation to turn off all the computers, disconnect from social media, and spend time with your family. Everyone needs a vacation. The problem is, business owners tend not to take very many vacations and when they do, they usually lose money. But, you can set up your business to avoid a drop off in income, and still be able to turn everything off. Build a Reliable Team As a small business owner it’s imperative that at some point you build up a team. You want to eventually become the…
  • Blogging – Why Images Matter

    Mikayla
    21 Feb 2014 | 10:00 am
    The most important type of content for marketing your business today is arguably the content you put on your website’s blog. This is the content that will attract visitors via the search engine traffic that the keyword-rich content will generate when your audience makes a search. Studies show that blogging about your business, products and services at least twenty times per month will allow you to get five times more traffic than if you don’t. This is according to a study done by HubSpot.com. You can literally double your website traffic in six months if you keep it up. But, if…
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    New Media and Marketing

  • Millennials want brands to engage with them on social media

    richmeyer
    22 Jan 2015 | 4:53 am
    Millennials want brands to engage with them on social media and to be part of their product development team; 62% of Millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer; 43% say that Facebook is the social network that most influences their spending habits, followed by Instagram (22%) and Pinterest (12%). Brands should start, if they have not already, reaching out to Millennial consumers to assist them with development of future product or service; 42% of Millennials said they are interested in helping companies develop future…
  • Planning 2015 Annual Marketing Budgets

    richmeyer
    21 Jan 2015 | 10:49 am
    The beginning of a new year has many businesses evaluating and re-evaluating their annual marketing budgets. With the overwhelming speed that technology continues to advance, the growth of social networking and growing popularity of mobile devices, these are two vitally important considerations in our spending. While this is the time to look at what’s working and what is not, more importantly, what are we missing from our marketing budget? Do our strategies include mobile users and social media? If they don’t, then their inclusion is long overdue. Let’s answer some very important…
  • How advertisers ruined TV

    richmeyer
    20 Jan 2015 | 9:33 am
    Mobile devices make up an increasing share of TV and video viewing with 72 percent of consumers using mobile devices at least weekly for video viewing. Even late adopters are becoming advanced video users with as many as 41 percent of 65–69 year olds studied stream on-demand/time shifted TV and video content on more than weekly basis. The number of commercials in the typical hour of television has grown steadily during the last five years, according to a study from the ratings measurement firm Nielsen. The rise in commercials can be attributed to two factors: Broadcast and cable…
  • Recession has changed consumer behavior forever

    richmeyer
    15 Jan 2015 | 12:26 am
    The “Great Recession” officially ended in 2009, but budgeting is still on the menu for consumers even though they have a sunnier outlook on the economy and their personal finances.  Results from Information Resources, Inc.’s (IRI) Q2 2013 MarketPulse™ survey indicate that consumers have settled into the “new normal” of conservative purchase behaviors and attitudes, so consumer packaged goods (CPG) marketers must keep their finger on the economic pulse and find innovative ways to entice consumers to loosen their purse strings. According to the Q2 2013 MarketPulse survey, 56…
  • The disconnect between engagement and sales

    richmeyer
    12 Jan 2015 | 8:08 am
    Dan had been a social media marketing manager for a little over 6 months.  He knew the platforms and how to engage consumers so when a recent post, about a new product, went viral he was very excited to inform management.  The excitement was short lived. While Dan was promoting his team’s efforts on social media a senior VP was quick to point out that their brand was still losing market share to competitors.  Thus the disconnect… Social media marketing people have to be very careful when blowing their own horns even though research indicates more brands are planning to spend…
 
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    RELATIVITY

  • Afraid of networking? Tips to be successful…

    22 Jan 2015 | 7:36 am
    Some of the reasons people are afraid they can’t get out of a conversation with the other person or they fear they may say the wrong things. Networking isn’t always defined by your local... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Cool apps to keep your new years resolution working for you…

    31 Dec 2014 | 2:19 pm
    Eat healthy. Start exercising. Quit biting your nails. Finish restoring that antique rocking chair… As we all know, New Year’s resolutions are easily made and just as easily broken. Although... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top 5 ways to work smarter not harder

    16 Dec 2014 | 1:20 pm
    There is so much daily pressure to get it all done. Our schedules fill up before we know it. Sometimes it’s due to our clients work, while other times we simply try to do too much. Staying “busy”... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Beat the Big Box Blues: How to Compete with the Mega Stores

    16 Dec 2014 | 1:19 pm
    Black Friday is coming up and the Big Box retailers have already stepped up their game. Black Friday has become more like Black November. Companies like Target and Best Buy have already put their... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Just Talk…

    25 Nov 2014 | 8:50 am
    I have learned so many things, as a mom, and I am still learning. I suppose we always are, for every day brings new challenges and experiences. As my children grow, I have learned that a lot of the... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Mark Di Somma: The Upheavals Blog

  • Brands are not as easy as they look

    markdisomma
    22 Jan 2015 | 5:13 pm
    By Mark Di Somma A lot of people talk a lot about brands as impressions: brands are how you are talked about when you are not in the room; your brand is the sum of the prompted and unprompted associations that people have of you; your brand is expressed in the ways that you are remembered. All of these definitions accurately describe the associative advantages of a powerful brand. But the critical aspect for me is that a brand today must not only look the part, it must also function as an asset – by definition that means it must be “Something valuable that an entity owns, benefits…
  • 6 ways to find your brand’s next strengths

    markdisomma
    20 Jan 2015 | 12:16 pm
    By Mark Di Somma How do brands keep improving? If you’re already a market leader, where should you expend your energies to future-proof your business? A lot of the advice we read in the business press focuses on weaknesses and vulnerabilities and what needs to be fixed and updated. But if highlighting what isn’t working doesn’t work for your brand culture, maybe take your cues from the strengths movement and focus on further improving where you already shine. This approach works particularly well with upbeat cultures that value performance and achievement. If motivation is already…
  • Brand priorities. An increasing dichotomy

    markdisomma
    15 Jan 2015 | 1:28 pm
    By Mark Di Somma This thought-provoking presentation includes some interesting observations on the contrasting effects of brands on the world. On the one hand the Y&R planners point out, brands are responding to consumer expectations that they will drive social change, spending around $18 billion a year on charitable efforts and using their financial clout and influence to affect real change. On the other, some of the biggest brands now know more about us as consumers and individuals than government agencies and we have no real ways of knowing how they will use that information, and to…
  • Lessons and opportunities for global FMCG brands

    markdisomma
    13 Jan 2015 | 12:42 pm
    By Mark Di Somma It wasn’t that long ago that competition took place between products, and the criteria for choice between rivals was customer benefits. Product vs product. Today, for globally scaled brands, the competition is really between the reach and co-ordination of different configurations of value chains, and the criteria for choice for customers is the quality of the experiences delivered as a result. It’s fascinating to see how this is playing out in the FMCG space – because here the global brands are amongst the most valuable in the world. The 2014 Brand Footprint reveals all…
  • Why consumer brands are increasingly personal (and what that means for you)

    markdisomma
    8 Jan 2015 | 12:41 pm
    By Mark Di Somma This is the year of wearables it seems. Morgan Stanley are predicting shipments will top 70 million this year and grow to 248 million by 2017. But the thought that wearables themselves will feature in consumer and business spending across areas ranging from fashion and fitness, healthcare and insurance also points to escalation of another trend. Products and services are now less about what consumers have or get and more about who they are and want to be. Brands have always sought to be aspirational of course. The very nature of the “value equation” is that the receiver…
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    Sales Prospecting Perspectives

  • 10 Things Master Salespeople Do to Sweep Away Skepticism and Close Sales

    Demian Farnworth
    21 Jan 2015 | 6:30 am
    Sales Prospecting Perspectives is pleased to bring you a guest blog from Demian Farnworth, Chief Copywriter at Copyblogger Media.  To close a sale, a prospect needs to commit to buy (plus a few other steps, but that commitment is crucial). What transforms someone from a cynical prospect into a customer? What factors contribute to commitment? In short, presentations must be loaded with convincing evidence to prove your product is reliable. The principle is simple: If a company incorporates trust and credibility in its marketing, skepticism naturally fades. Read on for 10 essential…
  • How to Influence B2B Sales Prospects (Without Annoying Them)

    20 Jan 2015 | 6:30 am
    If you’re selling something, you need to be persuasive. But you don’t need to be annoying. Case in point: I was at the gym the other day, in the middle of a sweaty elliptical workout, when a trainer came over and asked if my name was Christine. Apparently he was asking every woman in the gym because Christine did not show up on time for her appointment. I told him that my name was Allie, and expected him to mosey along, but instead he struck up a conversation with me. While I was out of breath. And - it bears repeating - extremely sweaty. He wanted to know how often I came to the gym,…
  • The B2B Sales Development Rep's Guide to Data Management

    19 Jan 2015 | 6:30 am
    It’s that time of year again, and the “new year, new me” attitude will be in full effect for at least another few weeks or so. It doesn’t hurt to also start developing steps to improve and enhance your performance at work to make this year even better than the last. One way to improve in the New Year is to start at the foundation, and for many of us B2B sales development reps, that means cleaning up the database. After all, quality data is the key to success in inside sales. Here are 3 steps to B2B data management: 1. Become familiar with your database system and its capabilities. A…
  • #ProspectingChat: Perfecting Response Rates with Donato Diorio

    14 Jan 2015 | 6:30 am
    After a long hiatus, #ProspectingChat on AG Saleswork's Twitter account is back this week! We'll be discussing how to perfect your response rate, replete with with Donato Diorio, CEO of RingLead.   Today we'll be discussing best practices for perfecting your response rate over email, voicemail and social platforms. We'll share creative sales prospecting techniques, ways to make the "follow-up" more effective, some bad habits and good habits to follow, and more.  Date: Wednesday, January 14, 2014 Time: 1:30 PM EST / 10:30 AM PST Hashtag: #ProspectingChat Topic: Perfecting Your…
  • 5 B2B Marketing Thought Leaders Share 2015 Trends and Predictions

    Megan Tonzi
    13 Jan 2015 | 6:30 am
    What marketing trends are you implementing in the New Year? Last week, we spoke with 5 B2B sales thought leaders who shared their 2014 trends and 2015 predictions. Their curated insights pointed towards the future of inside sales and sales development: sales tools, data, sales process improvements, sales enablement technologies, target account marketing and selling, and more. We would be remiss, however, if we did not interview marketing leaders as well, for there will be some big changes to marketing in the future. We asked them this question: What were the major trends in B2B marketing in…
 
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    Zach Heller Marketing Blog - Zach Heller Marketing

  • “I” of the Consumer Week in Review

    Zach Heller
    24 Jan 2015 | 7:25 am
    There is a fine line between staying true to yourself and learning from those that have more knowledge than you. As a young marketer, it can be easy to think you don’t need help or advice from older marketers around you. But it’s so important to listen to people when they offer advice, and seek it out when they don’t. Experience is critical, and when you’re just starting out, you don’t have it. So go find out who does and keep them in your circle.Here is a look at last week’s posts:Marketing Trends – Part 4Phone Calls vs. Web VisitsGuest Post – America’s Top 3 Taglines of…
  • Guest Post - America’s Top 3 Taglines of All-Time

    Zach Heller
    22 Jan 2015 | 10:00 am
    The following is a guest post by Lucas Miller. Lucas is a young, up-and-coming Wizard of Public Relations. When not writing, running or studying, he’s working tirelessly to perfect what he claims is the “World’s Greatest Pompadour.”Coming up with great taglines is always easier said than done. The difficulty of creating a tagline lies in the fact that, in merely a few simple words, a brand’s personality, attitude and — most importantly — product or service must connect with all of society on an emotional level. That being said, it’s no wonder that few are the taglines…
  • Phone Calls vs. Web Visits

    Zach Heller
    21 Jan 2015 | 7:45 am
    Is your goal to get people to visit your website or to call you?That’s a question you have to answer when you are putting an ad together. What’s the goal?The goal will affect the call to action, and the entire structure of the ad in many cases. And it should never be both.Even though your brain might tell you to give people an option, that when presented with an option people will be happy to do one or the other, whichever makes more sense to them at the time, you’re wrong. Make the decision for them and more people will take action.The question you have to answer is which would you…
  • Marketing Trends – Part 4

    Zach Heller
    19 Jan 2015 | 8:35 am
    Welcome to the latest installment of our weekly blog series, Marketing Trends. Each week, we will identify a key trend in the world of marketing. We’ll discuss the trend, why it’s important, and suggest ways that you can take advantage of this trend in your company.Last week’s trend was Negative Calls to Action.Today’s Trend = Featuring CustomersYou, as a marketer, can spend all of your time and energy telling people how great your brand is, how many people you’ve helped with your products, how crappy your competitors are, and how you’re the answer to the ills of the world.But…
  • “I” of the Consumer Week in Review

    Zach Heller
    17 Jan 2015 | 7:01 am
    There’s safety in numbers. Marketers who don’t want to stand out from the crowd often won’t. They’ll do the same thing that their company has been doing for years. Or they’ll just copy whatever their competitors are doing. It feels like the safe move. But I can tell you right now that it’s anything but safe. If you don’t stand out, you won’t succeed.With that, let’s shed a little light on last week’s posts:Marketing Trends – Part 3Most Important Marketing Specialties in 2015How to Measure Your Personal ValueHappy Saturday!3 Ways to Boost Your Marketing…
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    The Bullet | Branding Blog

  • 5 Questions To Ask When Searching For The Right Agency

    Peter Gan
    20 Jan 2015 | 12:04 pm
    So you’ve set out to find a branding/advertising agency to help you communicate your story that you’ve been dying to tell. This alone is usually a major decision to make but with so many agencies out there, how do you make the right choice? From boutique agencies, to multi-national corporations, each outfit has something special to offer. But which company do you select when each of them provides a unique value proposition? Well, we here at The Bullet want to help with this age-old problem and offer you a 5-step guide to picking an agency that will suit your needs perfectly. Here are 5…
  • Does Your Brand Have What It Takes to Ride the Meme Wave?

    Peter Gan
    14 Jan 2015 | 5:30 am
    The Internet today is a culmination of cultural phenomena that our society experiences in today’s digital age; and out of the many, one in particular sticks out like a sore thumb – memes. If you don’t already know, memes are basically viral trending photos, animations, videos or behaviors that are individually adapted to reflect the cultural feelings of Internet users. Think Chuck Norris jokes, or even worse, Kim Kardashian’s attempt at breaking the Internet. Circulated from person to person often in large numbers, memes provide a unique medium that is timely, user generated, fast…
  • Everything You Think You Know About Men & Women Is Invalid

    Peter Gan
    7 Jan 2015 | 1:05 am
    When filling out those time consuming feedback forms at restaurants that want to know how to ‘serve you better’ or even online surveys that require a whole page inquiring about your age, race and sex – the level of annoyance I feel build up inside me is a clear indication that individualism and identity has never mattered more to us than it does today. Why do you need to lump me in some age-old demographic that I am probably not part of? Is it that vital to know if your services are more favoured by Asian males than Caucasians ladies? No, I will not join your mailing list! And it…
  • Malaysia’s Top 5 Most Impactful Ads of 2014

    Peter Gan
    31 Dec 2014 | 4:33 am
    2014 was nothing short of a whirlwind year! For Malaysia as a whole, it definitely did feel as though there were more downs than ups – with a literal whirlwind to boot. The way the year panned out, what with aviation tragedies one after another, and east coast floods of biblical proportions, it should give us the impetus to take grab 2015 by the scruff and make the most of it. But before we readily forego the drama that was 2014, we mustn’t forget to acknowledge the awesomeness it did bring us. As for branding and advertising in Malaysia, 2014 was full of surprises. And like anything…
  • The World’s Warmest Christmas

    Peter Gan
    24 Dec 2014 | 3:02 am
    The chimes of Jingle Bells and other familiar Christmas tunes are taking the airwaves again at shopping malls. Faux Christmas trees are up and people are talking about Secret Santa and sharing highlights of their year. As much as we would love to have a white Christmas, experience a ride on sleighs and take walks outside in winter wear, none of those things relate to how Christmas truly is in Malaysia. Malaysia has the warmest Christmas in the world, and we’re not just talking about the temperature. Today more than ever, we are living in a cold, cold world. Despite the growing global…
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    Create + Design + Market

  • Using a WordPress theme? You might want to read this …

    Sherry Holub
    19 Jan 2015 | 4:05 pm
    As of January 2015, more than 23.3% of the top 10 million websites are using WordPress (source) To say it’s a popular choice for a content management system is an understatement. Part of its appeal are the thousands of free and commercial, pre-made themes available for the system. They are an enticing way to publish a website with little or no knowledge of programming required.… Continue Reading
  • Web Design Client Spotlight: Lis Lewis

    Sherry Holub
    7 Jan 2015 | 2:15 am
    As part of our 20th year in business, we’re going to be featuring some of our long-term clients. We figured, what better way to celebrate those 20 years than to give shout outs to those that have been with us the longest. Back in 1995, when I had just started JVM and was doing design for print and working with a number of artists and musicians.… Continue Reading
  • Still don’t have a mobile-friendly website?

    Sherry Holub
    13 Dec 2014 | 12:37 pm
    If you don’t think having a mobile-friendly (or responsive) website should be at the top of your 2015 marketing to-do list, you might want to reconsider. Never mind the fact that if you don’t have a mobile-friendly website, you’re already at least 2 years behind the times. There’s also the fact that mobile usage is inching closer to actually eclipsing desktop and laptop usage.… Continue Reading
  • How one form of online marketing can boost your business.

    Sherry Holub
    2 Dec 2014 | 10:26 am
    If you follow marketing topics, you might have heard some fuss about something called content marketing. Content is a pretty all encompassing term, though. Wikipedia defines it as: “Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.… Continue Reading
  • Are you a business owner with their head in the sand?

    Sherry Holub
    22 Nov 2014 | 12:12 pm
    Years ago I could see how a business could think that they really didn’t need a website (in fact, I’ve written articles in the past on this very topic), but I have recently encountered some small businesses owners who felt that a website wouldn’t benefit their business at all.  We’re going to be in the year 2015 in a little over a month and if you don’t think that in this day and age having a professional website can benefit you, you have your head in the sand.… Continue Reading
 
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    Morten Pauch

  • Every step toward danger, is a step toward enrichment

    Morten Pauch
    10 Jan 2015 | 8:22 am
    You stand outside the crowd looking at all the people having fun. Thinking not you. No way. You are not going to act that foolish and jump around like all the others. It looks funny though, but you will surely look stupid if you do that and you don’t know any moves anyway. You keep yourself from playing with fun. Does this sound at all familiar to you?   I’m scared, I don’t like it, I can’t do that and What if? Through life you get to make a lot of decisions. Should I do this or do that… The thing is, that whatever you do, you should make sure that you do not restrain yourself…
  • The one article that outshines all the rest

    Morten Pauch
    12 Dec 2014 | 3:13 am
    If you are a blogger, you have probably had the thought that you simply do not post enough articles. You know deep down that if you have to be seen out there in the wild wild west (www), you have to get content after content out there in the big universe of the public domains and free words. You simply have to get more out than your competitors, right? Wrong!   How to overshadow all your competitors with only one very simple trick What if I told you that there is in fact a much more effective way to get people to not only read the stuff you publish but also stick to your site like a fly…
  • The power of words

    Morten Pauch
    22 Nov 2014 | 10:51 am
    You write one sentence and you wait and wait. Nothing happens. You rewrite the words and something starts to happen. They say a picture tells a thousand words, but choosing the right wording can also mean a difference from zero to a thousand actions.   When did you last change a text to see the effect? Weather you write online, are blogging on the internet, writing a book, creating an e-book, in the process of making a storyboard, crating an advertisement or writing a Christmas card, chances are that you can do it better. We all write from time to time – it is as natural as…
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    The Ad Contrarian

  • Good Advertising Is The Best Strategy

    21 Jan 2015 | 12:01 am
    People who are good at golf tend to believe golf is the greatest game. People who are good at painting tend to believe art is our highest calling. People who are religious believe in the brilliance of the bible.This is called confirmation bias. We tend to embrace those things that validate our beliefs or inclinations.Advertising has two primary branches of discipline -- the strategic and the creative. The strategic part of advertising deals in logic and analysis. The creative part is concerned with imagination.Most of us who work in advertising, perhaps 90% or more, are primarily involved in…
  • 10 Critical Ways To Make LinkedIn Less Boring

    19 Jan 2015 | 8:27 am
    Let's face it. LinkedIn is a freaking snore.Unless you're a demented stalker or desperately looking for a job, what the hell is LinkedIn good for? I've been on it for about five years now and I still have no idea why. The only personality the site has is a constant stream of tediously earnest essays entitled "10 Critical Ways To (Whatever-The-Hell-The-Author-Is-Peddling-This-Week)"Other than that...let's be honest here. We don't really give a shit if some dry cleaner from Buffalo is looking at our profile. We want people who can make us some money, do us some good, or at least get us laid. Am…
  • E-Trade Re-Trades

    15 Jan 2015 | 1:19 am
    Back in April I wrote a piece entitled "Talking Babies And Babbling Baboons."It was about E-Trade's announcement that they had hired a new CMO who was coming in to kill their talking baby and bring in her own agency to do a different, and presumably more successful, campaign.While I had some reservations about`` the Talking Baby, at the time I wrote,"...good advertising can't withstand the relentless onslaught of baboons in the marketing suite...Marketing people just refuse to leave shit alone. Somewhere they got the idea that everything they see needs to be changed and everything they change…
  • The Difference Between Waste And Fraud

    14 Jan 2015 | 12:01 am
    According to the Association of National Advertisers, $6.3 billion of advertisers' money will be stolen by online ad fraud this year. Globally, Solve Media puts the number at $11.6 billion.According to the Interactive Advertising Bureau about 1/3 of online ads paid for by advertisers never appear before a human being. Google puts the number at 56%.According to Forensiq, just one average bot-net can produce 1 billion fraudulent ad impressions a day. No one knows how many average bot-nets there are. Or above-average ones.Like all the "metrics" related to online advertising, no one can agree on…
  • A Year With No Goals

    12 Jan 2015 | 12:01 am
    How about having no goals this year?How about just enjoying the year and letting it take you wherever the hell it pleases?How about working hard because it's fun, not because it's advantageous?How about forgetting your ambitions for a year?How about not caring what people think?How about not believing experts this year? How about doing the right thing simply because it's the right thing?How about re-thinking everything you learned in business school, everything you read in business publications, and everything you think you know about your job?How about doing things your way? How about…
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    brandignity.com

  • Look to Your Customers for Word-of-Mouth Marketing

    admin
    22 Jan 2015 | 8:09 am
    Word-of-mouth is the most effective marketing tool of all time, dating back thousands of years to when scholars would write tributes from home or jail cells. Testimonials pre-Internet were powerful, but with today’s nonstop consumer dialogue on social media and review sites like Yelp and Angie’s List, the word of a customer has digital wings and, good or bad, testimonials and reviews can be seen by hundreds, thousands and even millions of Internet users. Why The Hype? Social media provides more than superficial dialogue and witty memes; we use social media as our access point to…
  • Online Advertising Shifts you can Expect for 2015

    admin
    20 Jan 2015 | 7:16 am
    When it comes to Internet marketing things change, that’s part of the game. What is great one day might not be so great the next. Online advertising is in the same boat. Things change and evolve with the behaviors of consumers. Paid online advertising has certainly gone through their share of ups and downs. Below is an infographic from the folks at ViralGains. Here is a breakdown of some of the key areas you can see more emphasis on in 2015. Continued decline of traditional media Rise of mobile video Micro-targeting Programmatic spending Facebook atlas
  • Does Your Startup Really Need a Website?

    admin
    16 Jan 2015 | 7:43 am
    It seems that the most frequently asked questions of the digital business age is: “does my small business really need a website?” The ease of the internet has seen fewer people seek for products and service through the yellow pages or phone book. In fact these days have long gone and have been replaced with the search and click days. More than 20 million shoppers are now online, purchasing everything from books to animals and food to property. A large proportion of business revenue is derived from online transactions and offline through online marketing efforts. Even if your business is…
  • Twitter Introduces #InfluencerVoices Videos for Better Strategy Creation

    admin
    13 Jan 2015 | 5:55 am
    Twitter was a bit late introducing their advertising model compared to other social media platforms but they are here now and people are using it. More and more companies are learning how to properly tap into Twitter’s social advertising tool to create new visibility to their online real estate. Not long ago Twitter introduced a new video series called #influencervideos which showcased some of the biggest brands in the world discussing their approach to rich media and how Twitter plays a role in their overall strategy. Check them out below and enjoy! Simon Lowden – Pepsi Beth…
  • Email Management: The Challenges of Maintaining a Large Email List

    admin
    9 Jan 2015 | 6:16 am
    Every large brand with some kind of a digital presence knows the importance of a solid, and growing email list. However, maintaining a large email list takes more time than you might guess, especially for the IT guys. A recent study conducted by SolarWinds looks into how information technology professionals find what works and what they can do to improve email management. The survey took responses from 162 IT professionals in the United States and Canada and public and private organizations from midsize to large corporations. Email Management Has Become Increasingly Technical Over the Past 5…
 
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    Your Logo Here

  • Winter is Here - Do You Have the Right Promos?

    Brendan Carr
    8 Jan 2015 | 7:17 am
    Happy New Year! Along with resolutions and goals for the year ahead, January is also the start of brutal winter weather in many parts of the country; if January brings the first taste of winter than February serves up a four-course meal. That’s why it’s...(read more)
  • It’s the Holiday Season – Give the Gift of Giveaways!

    Brendan Carr
    2 Dec 2014 | 9:05 am
    It’s the most wonderful time of the year! The holidays are a gift to any business. It’s the season that allows companies to not only thank their existing clients and staff for a year’s worth of business, it also sets the table for new opportunities in...(read more)
  • It’s That Time of Year – Get Your 2015 Promotional Calendars!

    Brendan Carr
    17 Nov 2014 | 8:58 am
    As one year winds down and a new year gears up, companies will spend lots of time, energy and money on thanking existing customers and wooing potential customers. This method of marketing aims to ensure customer loyalty in the New Year, but to also lay...(read more)
  • Give Thanks for Loyal Customers & New Business with Thanksgiving Promos!

    Brendan Carr
    3 Nov 2014 | 10:43 am
    Can you believe that Thanksgiving is almost upon us again? It’s such a wonderful holiday but it often gets lost in the race to Christmas/Holiday season. That’s a shame because in addition to giving us all a day to reflect on the things that really matter...(read more)
  • The Best Promotional Products for Election Day

    Brendan Carr
    15 Oct 2014 | 5:58 am
    Between TV spots and mailboxes full of literature, it’s hard to escape the fact that we’re at the height of another election season. Although televised ads and custom campaign literature are effective at introducing candidates and concepts to the public,...(read more)
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    Only Dead Fish

  • This Week's Favourite Fraggl Links

    Neil Perkin
    24 Jan 2015 | 4:32 am
    Here are my favourite links from this week curated by Fraggl: I loved this idea - using Google Streetview to safely treat Alzheimers. Check out the video An excellent post from Dave Trott on how advertising agencies are becoming the 'gift wrapping department' A good summation from Mike Arauz at Undercurrent of common characteristics across their list of the most responsive organisations of 2014 Inspite of the clunky headwear, Microsoft's Holographic computing looks really good Austin Kleon with a good thought on filtering information about a new artist or band you've discovered…
  • Theologising Algorithms and Data

    Neil Perkin
    20 Jan 2015 | 4:05 am
    I read a lot of stuff that talks about how much of our present and future, particularly in the context of information and content discovery, are being governed by algorithms and I think we're in danger of overplaying their role. So this highly thought-provoking piece in The Atlantic by Ian Bogost made for an interesting read. Ian talks about how we theologise algorithms and data, downplaying all the people, processes, materials and machines that comprise any 'technology': 'If algorithms aren’t gods, what are they instead? Like metaphors, algorithms are simplifications, or distortions.
  • This Week's Favourite Fraggl Links

    Neil Perkin
    17 Jan 2015 | 3:07 am
    Here are my favourite links curated this week by Fraggl: Beautiful travel posters made by NASA featuring actual exoplanets? OK then. Re-building history's biggest dot-com bust. Can Instacart (which recently secured $220m in funding) make it where WebVan didn't? Danah Boyd talks sense about the well-shared teenager's view of social media Lengthy but excellent read about the making of Pulp Fiction Sam Altman on policies to fix growth and innovation, and then there was Paul Graham on why it’s often a mistake for young companies to talk to big company Corp Devt teams And of-course…
  • Firestarters NYC - Creativity in a Constrained World

    Neil Perkin
    15 Jan 2015 | 11:40 am
    Really pleased to say that hot on the heels of our first ever Google Firestarters in New York there will be a second event on 22nd January at 5.30pm, Google HQ NYC. This one will be taking 'Creativity in a Constrained World' as its theme, focusing on some of the topics explored on Adam Morgan's new book A Beautiful Constraint. Adam will be speaking (I saw Adam speak at the APG's Big Thinking conference and he was excellent) alongside his founding partner at EatBigFish Mark Barden. The book, and the event, will be considering how, in a world of super-abundance of choices and connections yet…
  • The Digital Native Organisation

    Neil Perkin
    13 Jan 2015 | 7:30 am
    The term ‘digital native’ was originated in 2001 by researcher Marc Prensky to describe people who were born after 1980 and that have grown up never knowing a way of life other than one that is mediated by networked digital technologies. 'Digital immigrants' of-course, are those people that may be quite sophisticated in their use of such technologies but who grew up in an analog world and so their experience is typically characterised by less familiarity with the digital environment. It's certainly not a perfect analogy but in a similar vein I rather like the idea of the 'digital…
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    Johnson Direct » Blog

  • NEW YEAR, NEW LOGO, NEW ADDRESS!

    Johnson Direct
    2 Jan 2015 | 4:16 am
    HAPPY NEW YEAR! We’re ringing in the new year by sharing a little secret with our clients and friends. Johnson Direct will officially relaunch our brand identity within the weeks to come. Our new name and new look will not change our furious focus on multichannel, measurable marketing. And, don’t forget, we’ve moved our main office to a new metro-Milwaukee address: 250 Bishops Way, Suite 203, Brookfield, WI 53005. Stay tuned for more exciting news in 2015!  
  • Happy Holidays from your friends at JD!

    Johnson Direct
    22 Dec 2014 | 7:45 am
    Each and every day, we feel so grateful to have the opportunity to work with clients and partners like you. The holidays give us a chance to express our gratitude… Choose from 3 special video messages, or enjoy them all. CHEER for your favorite with a “like” or a comment below. Team A - SANTA’S WORKSHOP We work hard for the … clients! WATCH IT Team B – SLED RACE Racing toward our deadlines! WATCH IT Team C - TWINKLE ALL THE WAY Building campaigns that sparkle! WATCH IT In the new year, we’ll announce on our blog which group took the lead in…
  • TOP 5 TIPS: DIRECT MAIL CHECKLIST FOR 2015

    Grant Johnson
    17 Dec 2014 | 5:26 am
    Direct mail as an effective medium has been declared dead more times than Brett Favre retired from professional football. Yes, advertising mail volume has decreased. Around 85 billion pieces are sent through the USPS yearly. However, consider that 167 billion emails are sent daily. How is this GOOD NEWS for direct mail? While the decreased mail volume is bad for the USPS, it’s a good sign for recipients and users, because it means better targeting is being employed. It means less clutter in the mailbox, thus your offering is more likely to be seen. It means you should use, or again…
  • So much to be thankful for…

    Johnson Direct
    25 Nov 2014 | 2:41 pm
  • Badger Meter BEACON Product Launch Wins 2014 MarCom Gold Award

    Johnson Direct
    19 Nov 2014 | 8:30 am
    2014 MarCom Gold Award Winner: The BEACON® Advanced Metering Analytics Product Launch How did this 3D mailer play a role in earning Badger Meter this prestigious award (not to mention generating sales leads from many intrigued prospects)? Take a look!   CONGRATULATIONS, BADGER METER! Badger Meter’s BEACON Advanced Metering Analytics Product Launch has won a 2014 MarCom Gold Award in the “149c. Product Launch $150)” category. The MarCom Awards honor excellence in marketing and communications. According to Badger Meter, a key marketing component for the product launch…
 
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    The Email Marketing Chronicles

  • 6 Resolutions to Improve Next Year’s Email ROI

    Scott Hardigree
    1 Jan 2015 | 1:15 am
    While the rest of the email marketing world goes a little crazy with predictions for 2015, predictions you as a marketer can’t control, let’s go a little crazy with the things you can control: your own email marketing program. Let’s talk about resolutions for 2015, rather than predictions. Although email best practices abound, they’re not always adhered to. I get that. It’s easier to keep doing things the same way as before than it is to change your habits. But email is a numbers game, with little, tiny numbers adding up to big dividends. Consider the measly 1%, a number so…
  • Using Print Ads to Drive Email Subscriptions?

    Scott Hardigree
    16 Dec 2014 | 1:23 am
    Those of us who work exclusively in the digital world sometimes overlook the potential of print for driving traffic online, especially for organic search hobbyists like me. That was my mindset until I recently experimented with buying print ads to get people to the Indiemark website. I ran an ad in a local, affordable business publication and saw a dramatic increase in both website traffic and email subscriptions.  I’ll admit it: I was surprised. It’s not usual for offline marketing to direct people online. Radio ads come complete with URLs these days, and what kind of self-respecting…
  • 5 Non-Traditional Holiday Email Marketing Ideas

    Scott Hardigree
    2 Dec 2014 | 11:48 am
    This year, I went in search of some truly creative holiday email marketing ideas to pass along to you. This year, I failed. It’s easy to find the usual, like 30 creative holiday email marketing blah blah blah. And there’s some practical advice about emailing on weekends and which kinds of discounts perform best in this post. There’s also some advice for B2B holiday emails. But none of those jumped out at me. So I pulled together my own atypical ideas. Below you’ll find four more atypical holiday email marketing ideas based on my own experiences on both sides of the Send button,…
  • Are Curated Email Newsletters Right for You?

    Scott Hardigree
    2 Dec 2014 | 10:56 am
    No one can possibly sort through let alone digest all of the information that comes our way each day. But it is the Information Age and we need to keep up with the latest news and developments. That’s why we subscribe to blogs and newsletters or in the first place, right? So if we need all that information yet we don’t have time for all of that information, what is the answer? The answer is, the curated email newsletter—a newsletter not of original content, but of content you deem worthy of putting in front subscribers. For the recipient, the curated newsletter can be a blessing, saving…
  • The Rise and Rise of Niche Email Marketing Products

    Scott Hardigree
    18 Nov 2014 | 8:33 am
    As email grows in complexity and effectiveness, so do the technologies and services that power it. But the email service providers (ESPs) and even the in-house solutions can’t be expected to provide for every need an email marketer might have. Yet the need exists, and in a game that’s sometimes measured in half a percentage point, every little detail counts. Enter niche email marketing solutions. Nimble and savvy businesses are popping up to fill the voids others can’t, by providing hyper-focused solutions that help companies improve on even the finest points of their email marketing…
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    Email Critic | Rants and Raves of a Mad Email Marketing Agency

  • 5 Responsive Email Design Best Practices to Start Off Your Day

    Scott Hardigree
    14 Jan 2015 | 7:13 am
    Those who are running email campaigns understand the importance of sending out a well-composed email. Every element of the email message from headline to the content to the design must be optimized in order to increase the chances of recipients to perform the desired action. One of the biggest developments in email marketing over the last years is responsive email design. This refers to how the sent message of an email campaign interacts with the screen resolution of devices in which the email is viewed. Given that people can access their email inboxes using desktop, smartphones,and tablets…
  • 5 Reasons Why No One Opens Your Marketing Emails

    Scott Hardigree
    6 Jan 2015 | 5:48 am
    In an ideal world, you’d send X emails and get X opens, not Y, right? I mean, hey, a 94% deliverability rate is great and something you obviously worked hard for, but when that only gets you a 13% open rate, well, that isn’t so great. I have never ever heard of anyone getting a 100% open rate, or even anything close to that. I don’t even open every email I get from my mom. But most businesses aren’t even in the 40% range. Why is that? Lots of reasons. But the five biggest fails that lead to emails delivered and deleted (i.e. not opened) are these: Reason 1: Failing with the…
  • CASL, Canada’s Anti-Spam Law, 6 Months Later

    Scott Hardigree
    16 Dec 2014 | 5:49 am
    Now that Canada’s anti-spam legislation (CASL) has been in effect for six months, I thought it might be a good time to check in on its impact. To do so, I turned to my friend Matthew Vernhout. Matthew is the Chief Privacy Officer and Manager, Deliverability at Inbox Marketer Corp. and a Certified International Privacy Professional (Canada) with more than 14 years of experience in email marketing. He is intimately familiar with CASL because he ensures that Inbox Marketer’s clients are compliant with all relevant industry regulations, including CASL. Matthew kindly agreed to answer a…
  • Start Seeing Beyond the Holidays

    Scott Hardigree
    2 Dec 2014 | 9:10 am
    How was your inbox on Thanksgiving? How about on Black Friday? A little more crowded than usual? Now how many of those emails were from brands that you rarely hear from? Okay, hold that thought. One estimate predicted 25.6 million people would be out shopping for deals on Thanksgiving and another 95.5 million people would shop on Black Friday in the U.S. Given that the population of the U.S. is about 320 million, that’s a significant percentage. But if such a huge percentage of people are willing to shop on these two days, wouldn’t it make sense to convert some of these annual…
  • 12 Tips for an Email Newsletter Template That Will Carry You Through 2015

    Scott Hardigree
    2 Dec 2014 | 9:03 am
    Has your email newsletter template stayed current, despite the sweeping changes in email technology and user behavior in recent years? If not, 2015 might be a good time to not only get that template up-to-date, but ensure it stays that way for some time to come. Despite their relative age, email newsletters continue to be popular with both B2C and B2B audiences. One study says consumers prefer email newsletters by 90% vs. the 10% who prefer Facebook. This continued popularity means the workhorse known as a newsletter should stay in your stable as part of your marketing. However, designing an…
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    Fred Moore or Less

  • Yeti Coolers – A Brand as Powerful as a Bear

    Fred Moore
    13 Jan 2015 | 11:00 pm
    I mean really, OMG! You can’t tell me that smart branding doesn’t create just amazing results. I’ve got two words… Yeti Coolers. Let’s make that two words and an amount…. Yeti Coolers. Average price: $350. And they are selling like crazy – recently earning a spot on the prestigious list of Inc. magazine’s fastest growing companies. Haven’t heard of Yeti? Well, Yeti was started in 2006 by two brothers – Roy and Ryan Seiders – who wanted to build a better cooler. Yeah, a cooler. The plastic household necessity that has a place (usually in…
  • PEER TV – Today’s Most Respected Network

    Fred Moore
    7 Oct 2014 | 7:41 am
    Within the last several days, I have seen two really impactful ads that blew my socks off. Interesting thing about these ads was how I came upon them. Was it during the Super Bowl or Grammys? (I know it’s Fall – just bear with me for the effect, OK?) Were these TV spots on one of the “big three” – CBS? NBC? ABC? (Do they even call them the “big three” anymore?) Was it during ESPN programming? On Mad Men? Or embedded in online streaming of Modern Family or  24? No. Both of these television spots were sitting in my e-mail as an attachment a couple of days…
  • Courageous Enough to Stand for Something

    Fred Moore
    10 Sep 2014 | 1:55 pm
    Have you ever been to a Jimmy John’s? Our office goes all the time. Wow. It is amazing how they deliver on their brand promise. Freakishly Fast! For me, it is an experience to see how quickly they can make a sub. Here’s my quick JJ drill. I go in a Jimmy John’s (I have been to several). I order. They tell me the amount due. I fumble around for some cash. They give me change. Walk to the end of the counter. Done! My sandwich is waiting. (With a sticker on the wrapper that says “Subs so fast, you’ll freak” or “YOUBUYWEFLY.” Fun brand voice that…
  • Hats off to the FMOL Campaign of the Year

    Fred Moore
    14 Aug 2014 | 11:57 am
    I know it’s only August but for me the ad campaign of the year has already been won. Dick’s Sporting Goods. Have you seen these incredibly engaging, dead on spots?  (I’ve included one in case you missed it.) Watch this video on YouTube. Terrific stuff.   Strategically sound communications for today’s marketplace. The campaign impressively captures in a myriad of ways what Dick’s Sporting Goods stands for – amateur, high school sports. There are many branding lessons that we can take from this totally integrated, insightful, terrific campaign.  But for…
  • Weber’s Brand – Still Hot (And Here’s Why)

    Fred Moore
    15 Apr 2014 | 7:05 am
    I love my “Fred Moore or Less” readers. Frequently, I get terrific feedback and stories that are just so dead on, and that fires me up. Take last week, and the great story on Weber grills that I received from Peter Seymour. Peter is my friend and a professional mentor of mine from way back in our New York Dancer-Fitzgerald-Sample days. In fact, I can distinctly remember, as a fresh-out-of-college, bewildered kid, stepping into Peter’s office in the Chrysler building at 42nd and Lexington. Something happened. It was magic. At that point, I totally knew this business was for me. Peter is…
 
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    Tatango - SMS Marketing Software » SMS Marketing Blog

  • 28 Mobile Coupon Examples from Top Brands

    Derek Johnson
    8 Jan 2015 | 5:00 am
      Looking for examples of brands that are using mobile coupons? If so, you’ve come to the right place, as Tatango has put together 28 examples of some of the top brands using mobile coupons. The age old question though with mobile coupons is how are you supposed to get those mobile coupons into the hands of customers? With the average SMS open rate being 99%, and the average SMS click-through being 36%, the best answer is by sending an SMS message to customers, with a link to your mobile coupon. Need some examples of brands doing just this, sending SMS messages with links, that…
  • What Every Business Needs to Know About SMS Short Codes

    Derek Johnson
    6 Jan 2015 | 5:00 am
    Is your business interested in reaching customers on their mobile phones with SMS marketing? If so, you’re going to want to learn about SMS short codes, as these are the backbone of any SMS marketing campaign. To help you out here, Tatango has put together a list of everything a business needs to know about SMS short codes below. Have a question about SMS short codes, or SMS marketing in general? Send us your questions here.   What is a Short Code? An SMS short code is a 5-6 digit phone number that is used by businesses to opt-in consumers to their SMS programs, and then used to…
  • Free SMS Marketing Resources

    Derek Johnson
    30 Dec 2014 | 5:00 am
    Are you looking for free SMS marketing resources? Tired of having to surf the entire web to find the best free SMS marketing resources? Thanks to Tatango, that’s now a thing of the past! With Tatango’s redesigned SMS marketing resources section, we’ve been able to combine all of the best SMS marketing resources into one place, making finding the best free SMS marketing resources a breeze. What kind of free SMS marketing resources can you find? Glad you asked… SMS Marketing Case Studies – See how other businesses are using SMS marketing to grow their sales and…
  • Starbucks SMS Advertising Example

    Derek Johnson
    23 Dec 2014 | 5:00 am
    Looking for good SMS advertising examples? Look no further than your local Starbucks, as they’re currently advertising their SMS program in-stores, and it’s pretty hard to miss. Starbucks is no newcomer to SMS marketing either, as they’ve ran multiple SMS programs in the past including the Starbucks 12 days of gifting, an SMS trivia game, an MMS campaign, and a limited time only promotion. Check out the two SMS advertising examples from Starbucks below.
  • SMS Giveaway Example – Chipotle

    Derek Johnson
    18 Dec 2014 | 5:00 am
    Our friends at Chipotle just finished their Great Dorm Giveaway, which allowed students to enter the SMS giveaway by texting DORM2 to the SMS short code 888222. The SMS giveaway gave the chance for students to win a Chipotle catered party for 100, in addition to a $1,000 Target gift card. Runners up would receive a Chipotle catered party for 20 and a $25 Target gift card. You can see the email below that Chipotle sent fans.     When fans texted “DORM2″ to 888222, in order to enter the SMS giveaway, they received the follow text message response, asking them to respond…
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    Big Brand System

  • Here’s Why I’m Singing in the Rain on the New Big Brand System

    Pamela Wilson
    15 Jan 2015 | 3:00 am
    Last July, I joined the team at Copyblogger Media. And within a few days of starting, I got my first glimpse behind-the-scenes at our newest product, the Rainmaker Platform. When I first saw it, it was still in beta form. It was a little like seeing a baby who’s learning to walk: you can see the potential, and see it not meeting its potential at the same time. Luckily, we have an amazing team working hard to make the Rainmaker Platform great It’s not the same product I saw last July. It’s a robust, powerful, easy-to-use solution for online businesses. And week by week, I got…
  • You Have Something to Offer: Let’s Get It Noticed

    Pamela Wilson
    31 Dec 2014 | 3:00 am
    Why are you in business? I mean, seriously, why would you take the risk of running your own business? It’s not like it’s easy. I’ll tell you why I did it. Maybe you have a similar story? Back in 1992, I was at the beginning of my career as a graphic designer. I got a job right out of college working at a design studio in Miami. Five years later, I found myself newly married. I had just given birth to my first child. And I couldn’t imagine going back into the office. I tried to fathom putting this helpless baby into the arms of someone else, and returning to my drafting table and…
  • Why You Need an Impact Table to Write Better Copy (Waaay Faster)

    Amy Harrison
    17 Dec 2014 | 3:00 am
    I’m so pleased to have Amy Harrison back on the pages of Big Brand System. Today, Amy shares a powerful secret for creating persuasive  copy that resonates with your prospects. And, she’s sharing a free, downloadable worksheet you can use every time you need to write copy that’s compelling and convincing … and that converts. Find your free worksheet at the bottom of this post. –Pamela As a smart marketer, you know there’s no such thing as a magic button for creating mesmerizing copy, right? Compelling content that attracts, engages and converts only comes after shedding blood,…
  • 16 Essential Brand-Building Tips to Grow Your Business in the Year Ahead

    Pamela Wilson
    3 Dec 2014 | 3:00 am
    Your big brand doesn’t just happen. It’s not a fluke. It’s the result of deliberate actions, taken consistently over time. But what should you focus on first? And how should you go about getting things done? In today’s post, I’m sharing sixteen ways you can whip your brand (and your business) into shape. Take this list, and use it as: Your to-do list for the upcoming new year Your growth plan for the near future Your motivation to get the items mentioned done, once and for all Your reading and resource list to learn more about areas you struggle with The first area of focus is (as…
  • The 5 Essential Keys to a Tantalizing ‘About’ Page

    Henneke
    19 Nov 2014 | 3:00 am
    It’s an easy mistake. Once you know it, you’ll see it happening on most websites. Let me ask you: What’s the purpose of your about page? That’s obvious, isn’t it? It’s about your company. Your history. Your products. Maybe some stuff about you personally. That’s it. Right? Not quite. That shouldn’t be the main focus. The about page on your website is a “sales” page, encouraging readers to get in touch or join your newsletter. And like every sales page, your about page should focus on your readers, engaging and inspiring them. Let’s look at the five essential…
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    Internet & Video Marketing Solutions for Business

  • Local Businesses Don’t Need to Include Video in Their Marketing Mix

    Julie Weishaar
    24 Jan 2015 | 11:44 pm
    WRONG! Local Businesses DO Need Video Marketing A lot of local business owners tell me that they don’t need video. It’s meant for online businesses, they say, and while they may have a website, their focus is on the brick-and-mortar side of things. Well, that’s all well and good, but here’s the thing. Your local […]
  • BIG Small Business Mistakes to Avoid

    Julie Weishaar
    18 Jan 2015 | 4:20 pm
    Being aware of potential big and sneaky mistakes you might make prior to or as you launch your small business might prevent you from losing a lot of money and/or wasting a lot of time. Underestimating How Much Your Time Costs: Time is money! Don’t underestimate your project or service time. If you don’t estimate […]
  • Video Marketing for the Technologically-Challenged

    Julie Weishaar
    14 Jan 2015 | 12:14 pm
    For most business owners, it is common knowledge that video marketing attracts new customers. So why aren’t you using it? If you are like many business owners, you are probably worried about the high cost and complexity of creating and distributing online videos. But you shouldn’t be worried about that at all. It is a […]
  • 4 Tips to Create Facebook Posts That Are Engaging

    Julie Weishaar
    26 Dec 2014 | 8:42 pm
    Want More Facebook Page Fans? If you want to grow your fan base and increase your likes, you are going to need to have posts to your page that are interesting and keep your visitors wanting to return. Here are 4 tips to create Facebook posts that are engaging. Use Copy, Images and Videos That […]
  • Happy Holidays To You And Your Family

    Julie Weishaar
    22 Dec 2014 | 1:39 pm
    Wishing You And Your Families a Very Happy and Healthy Holiday Season! Free Gift For You! Learn How to Use Flixpress to Create Quick Video Intros For Free
 
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    The Direct Marketing Voice

  • Direct Mail: the Unsung Hero of Real Estate Lead Generation

    QuantumDigital
    23 Jan 2015 | 5:00 am
    “A good advertisement is one that sells the product without drawing attention to itself.” – David Ogilvy There’s a certain glamour to many forms of advertising. Super Bowl ads, full-page print advertising and slick mobile apps all have a certain type of prestige that makes them undoubtedly appealing to advertisers. The purpose of advertising, however, isn’t to be glamorous or stylish, or even cool, but to produce results. In the real estate industry, there’s one form of advertising that generates results like no other: direct mail marketing. Real estate postcard marketing…
  • Quick Tip Tuesday: January 20 -Content Layout for Postcards

    QuantumDigital
    20 Jan 2015 | 5:00 am
    When constructing a direct marketing message, the layout of the content is just as important as the content itself. A layout and design that is cluttered or hard to follow can deter your customer from reading and or understanding your message which means your ROI and business suffer. QuantumDigital CMO Eric Cosway has shared a few layout guidelines you can use to simplify the design of your direct mail postcard to make it more visually appealing and easy to read. Use a ragged-right margin rather than a justified setting on your postcard copy. The ragged-right margin helps guide your…
  • Secrets to Creating an Inner Circle of Influence for Real Estate

    QuantumDigital
    16 Jan 2015 | 10:14 am
    We’ve all heard the timeless business cliché that it’s “not what you know, but who you know” that gets you ahead in life. Like most clichés, it’s half true. The people you know will play a huge role in your success in real estate, but you certainly need plenty of knowledge, too. Building a network – an inner circle of influence – is a fantastic way to generate new leads for your business and get a leg up on the competition. This is especially true in real estate – an industry in which many of your best leads will come from referrals. In this guide, we’ll share four ways to…
  • Quick Tip Tuesday: January 13 – What Does Your Car Say About Your Real Estate Brand?

    QuantumDigital
    13 Jan 2015 | 11:13 am
    As a broker or realtor, you likely use your “mobile” office more than you do a physical one. Yep, we’re talking about your car. You also have to drive people around in this version of your office, so watch the following video for a checklist of things to look out for to make sure your car reflects your real estate brand in the best and most professional light. Click here to view the embedded video. The post Quick Tip Tuesday: January 13 – What Does Your Car Say About Your Real Estate Brand? appeared first on The Direct Marketing Voice.
  • 3 Reasons to Send Postcards for Business in February 2015

    QuantumDigital
    9 Jan 2015 | 5:00 am
    February might be the shortest month of the year, but that doesn’t mean it isn’t an excellent time for marketers to expand their reach, connect with customers, and put their business on track for a successful first quarter. From romantic holidays to commemorations of our country’s past leaders, February has several great dates for marketers. In this guide, we’ll share three reasons to send your direct mail postcards for lead generation or customer acquisition in February. Sell flowers, gifts and romantic dinners on Valentine’s Day Every year, couples around the world spend the…
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    DaveChaffey.com

  • Digital Strategy in 2015

    Dave Chaffey
    15 Jan 2015 | 6:37 am
    In the latest editions of my books on Digital Marketing, we feature the SmartInsights.com RACE framework for creating and managing a Digital Strategy. The idea behind RACE is to provide a simple structure for companies to develop a digital plan which meets the challenges of reaching and engaging online audiences to prompt conversion to online … Continue reading Digital Strategy in 2015 →
  • The Evolution of Social Networks 2004-2014

    Dave Chaffey
    9 Dec 2014 | 4:51 am
    Source – and larger version: Mediavision
  • New content marketing plan template

    Dave Chaffey
    1 Dec 2014 | 1:17 am
    Smart Insights  have published a new free content planning template developed in collaboration with HubSpot, It has worked examples like the one below in a 4 Step process you can follow in the Content Marketing Planning Template - explained here on Smart Insights. It available for free download via HubSpot – it also links through … Continue reading New content marketing plan template →
  • Managing customer journeys (Free research report)

    Dave Chaffey
    13 Nov 2014 | 2:57 am
    Research report – Approaches to managing online and multichannel experiences – free research report in conjunction with Ecommerce Expo available free to Smart Insights members
  • The history of content marketing

    Dave Chaffey
    19 Oct 2014 | 7:29 am
    A video of some nice examples of Content Marketing ‘through the ages’ – thought useful to introduce Content Marketing to students. (Source: https://www.youtube.com/)
 
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    Business 2 Community

  • Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It

    Lee Frederiksen
    25 Jan 2015 | 8:30 am
    It’s a sad but true fact of life in professional services – many managing partners don’t trust their own marketing departments. The result? Many marketing departments don’t get the support and resources they need to deliver on their potential. Of course, this doesn’t just hurt the marketing department, but the firm as a whole. When marketing can’t work efficiently to drive new business, it’s all too common for an organization to fall behind in the marketplace. Where does this dysfunction come from, and how can it be avoided? Let’s try to identify the roots of the problem –…
  • Brock Lesnar Is WWE Dream Match For WrestleMania 31, Says Daniel Bryan

    Shawn Rice
    25 Jan 2015 | 8:28 am
    This year’s WWE 2015 Royal Rumble could see many surprises. Randy Orton, Bo Dallas and Diamond Dallas Page are expected to be surprise entrants in the 30-man WWE Royal Rumble main event on Sunday. Team 3D were rumored at one point but we haven’t heard any updates on them appearing, Wrestling Inc. reported. The site said that another name rumored for the Rumble is NXT Champion Sami Zayn. There is likely to be a Sting appearance to further the feud with Triple H and a full babyface turn by WWE World Heavyweight Champion Brock Lesnar is expected but not confirmed after what happened…
  • Boko Haram Attacks Key City Maiduguri

    Jill Heagerty
    25 Jan 2015 | 8:14 am
    Boko Haram attacked the key city of Maiduguri on Sunday just after midnight. Nigeria’s army repelled the attack, but not until after the deaths of at least dozens of militants and soldiers. A civilian death count has not been given. Maiduguri is the biggest city in northeast Nigeria as well as the birthplace of Boko Haram. The city is home to tens of thousands of people who have fled from Boko Haram attacks on other towns. Residents of the town said they woke up to loud explosions and gunshots on Sunday. Security forces closed roads and businesses. BBC reported that “hundreds of…
  • Roman Reigns Likes His Chances In WWE 2015 Royal Rumble; Stone Cold Steve Austin Talks Him Being A Star

    Shawn Rice
    25 Jan 2015 | 8:12 am
    The WWE Royal Rumble 2015 has many superstars itching to earn the top spot at this year’s WrestleMania 31. A couple of injured superstars are making their comebacks. Roman Reigns, one of those men, recently spoke with IGN.com about WWE Royal Rumble event. Below are some of the highlights from that interview: On Daniel Bryan in the Royal Rumble: “It doesn’t change anything for me. He’s considerably smaller than I am and this match isn’t about submissions or pinfalls, it’s about throwing a guy over the top rope. So I clearly have a weight advantage. I’m far more explosive. I…
  • Making ‘Human-to-Human’ Marketing a Reality

    Andrew Dalglish
    25 Jan 2015 | 8:00 am
    January is the month for predictions. Flicking through the various forecasts of what 2015 holds for B2B, common themes emerge. Some trends are at the start of the adoption curve, e.g. programmatic advertising. Some are about taking a pretty well-established practice and doing it better, e.g. content. And others are about going back to basics, e.g. influencer marketing. One widely touted trend in this latter category has a new label (‘human-to-human’ or ‘personalisation’), but is really just a marketing fundamental – recognising that each member of the target market is a person…
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    The Point

  • How to Measure Email Success in 2015: A Call to ROI

    Howard Sewell
    13 Jan 2015 | 9:52 am
    No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it. Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. Improving email campaign measurement won’t generate more leads or better leads, in and of itself, but it will help accomplish both those goals by providing the data necessary to identify what’s truly working. Unless you’re measuring true email…
  • Steal This Technique for Your Next Sales Email

    Howard Sewell
    9 Jan 2015 | 12:48 pm
    One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. In other words, it’s always better to present the reader with a very precise, preferably tangible reason to respond. So, for example: “Click to download our free white paper” is infinitely preferable to: “Click to learn more” and “Call me for a free 10-minute consultation” is more effective than: “Call me to discuss how we can help.” The less you put the onus on the reader to decide why he/she should click or call, the better. Conversely, the more the reader is…
  • Infographic: 17 Tips for Generating Leads from Social PPC Advertising

    Howard Sewell
    23 Dec 2014 | 12:11 pm
    Looking to include social media advertising as part of your demand generation mix in the new year? Before you get started, check out this infographic (adapted from an earlier post) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. Which social media platform makes most sense for your business? What’s the difference between the various ad formats? How can you avoid sky-high bid prices while still optimizing ad performance? Is it best to start with CPM, or CPC? Learn the answers to these questions and more. Click on the infographic to view full size.
  • 5 Simple PPC Landing Page Changes that May Improve Your Quality Score

    Howard Sewell
    12 Dec 2014 | 5:20 pm
    As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google discloses – helps determine your cost per click (CPC), ad position, and other variables that contribute significantly to the success and cost-effectiveness of your PPC campaign. In short, the better your quality score, the lower your cost per click, the more likely someone will see and click on your ad,…
  • Report: Trade Shows Generate Highest Quantity & Quality of Leads

    Howard Sewell
    14 Nov 2014 | 4:32 am
    Marketing software research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report, a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace. (You can access the complete report on the Software Advice blog – no registration required.) As with any research report, however, it’s wise to look at the data, and the conclusions drawn from that information, with a critical eye. In this…
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    Joey Sargent

  • New Business Opportunities: How to Explore without Getting Lost

    Joellyn 'Joey' Sargent
    22 Jan 2015 | 8:28 am
    Let’s face it. The world of business is a big and sometimes scary place. Given all the risks, for some business owners staying in the comfort zone feels like a very smart choice. It’s not. The business climate is constantly changing, so staying put is really falling behind. If you want your business to keep growing, you must consistently seek new opportunities. How do you find them? Get Out and Explore Hunting for new business opportunities can be fun or frightening, depending on your perspective. For many of the passionate leaders I work with, the treasure hunt for growth…
  • It’s All in Your Head: 7 Steps to a Winning Mindset

    Joellyn 'Joey' Sargent
    15 Jan 2015 | 7:55 am
    Mindset Matters It’s more than a positive attitude. The mindset that will transform your business this year requires something deeper than optimism or being upbeat. It combines a strong sense of the value you offer with a bias for action. Add enthusiasm and resilience, and your mindset will catapult you to success. Easier Said than Done? If you have days that challenge your outlook (and who doesn’t?), you know that simply willing yourself to be successful won’t do the trick. So what strategies can you adopt to ensure you stay on track through the ups and downs…
  • Too Many Ideas? 3 Ways to Prioritize

    Joellyn 'Joey' Sargent
    8 Jan 2015 | 7:55 am
    How Can You Focus when Ideas are Overflowing? It’s the opposite of writer’s block: you’re so excited by your prospects that ideas are everywhere. What a delightful problem to have! Unfortunately, choosing a single path is difficult when faced with an abundance of possibilities. You’re loathe to abandon good ideas to focus on one great one. I know the feeling. This affliction plagues entrepreneurs, marketers, bloggers, and anyone with a creative mind. Those who struggle tell you “it’s a blessing” to have so many opportunities ahead. But the harsh…
  • Welcome to 2015 – Make it a Wonderful New Year

    Joellyn 'Joey' Sargent
    1 Jan 2015 | 7:55 am
    Yes, It’s Going to be a Great Year! How do I know? Because every one of you reading this has the potential to do wonderful things. And you will, I’m sure of it. No Pressure New Year’s Day is often the time we consider big changes, making grand plans to usher in the new year with a raft of resolutions that we know will soon be broken. That’s a lot of pressure for a single day. Every day, every hour is a chance to ditch old ways and adopt new disciplines.Click To Tweet In reality, every day, every hour is a chance to ditch old ways and adopt new habits or disciplines.
  • Happy Holidays

    Joellyn 'Joey' Sargent
    23 Dec 2014 | 10:49 am
    I’m posting a little early this week so that I can take the opportunity to wish all my readers a warm and cheerful holiday season. I hope you’ll enjoy time with family and friends, a festive spirit and joy in all the blessings of life! All the best, You're reading Happy Holidays by Joellyn "Joey" Sargent of the Claravon Group, originally posted on JoeySargent.com. If you enjoyed this, be sure to visit Joey's blog and follow her on Twitter @JoellynSargent. The post Happy Holidays appeared first on Joey Sargent.
 
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    Best Marketing Techniques - Discover The Best!

  • Future of Social, Technology and Mobile! Now and after!

    Best Marketing Techniques
    19 Jan 2015 | 3:07 pm
    2015 is definitely going to be another year to look forward to a lot exciting things regarding technology, mobile and social. We can expect advancements in what we see, wear and how we socialize. This article is going to lay out the top trends in emerging technologies which you can expect to experience either in 2015 or years to come. Socialization There was a time when status updates and tweets were of the main focus on social networking sites but since the beginning of 2014, this trend has been shifting towards photos, videos and gifs and 2015 is going to be the year of social websites like…
  • Selling Social: How Companies Are Connecting with Social Media (Info-graphic)

    Best Marketing Techniques
    30 Jun 2013 | 10:37 am
    Click on the info-graphic to view in Full. Image source: www.topwebdesignschools.orgFiled under: Internet Marketing
  • The Value of i386 Language Package

    Best Marketing Techniques
    15 Jun 2013 | 12:53 pm
    In today’s world of Windows Vista, Windows 7 and Windows 8, there are still many people out of us who own computers and laptops which are still running on the old and classic versions of Microsoft Windows such as 98 and XP. In the days of Windows 98 and XP, whenever we needed to use some special, complex script as well as the right-to-left languages, we had to install a special package called i386. This package is located on the Installation CD of windows XP/98 and you need to insert the disc in your CD-Rom in order to install the required language package. I believe many of us would easily…
  • 6.5 Million Passwords Compromised – Don’t Let It Happen To You

    Best Marketing Techniques
    8 Jun 2012 | 4:49 am
    By Best Marketing Techniques If you have a LinkedIn account then this article is of a great concern to you. You might have heard or read that 6.5 million passwords from LinkedIn were leaked. If you didn’t change your LinkedIn password yet then stop reading this article for a minute, change your LinkedIn password to a very strong one and come back! For the moment, it doesn’t matter what information the hackers found or what they were looking for. What matters is that a very serious issue has been exposed regarding online security. There are more than 150 million users on LinkedIn…
  • Are Social Platforms Turning Into Visual Platforms?

    Best Marketing Techniques
    13 Mar 2012 | 8:46 am
    The fact that internet is not more public and open is simply not deniable. Due to the virtue of social networks, people are able to maintain better connections with their friends and business contacts. It can be observed these days that social platforms are transforming into visual platforms. Pinterest is one the top of the list which is considered as one of the fastest growing social and visual networks around. Facebook recently contributed to the list of visual platforms by lunching the Timeline. Infographics are everyone’s favourite and we like to check out one or two on daily basis.
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    The Brolik Blog

  • Installable Web Apps May Be the Future of the Open Web

    Drew Thomas
    29 Dec 2014 | 12:00 pm
    This article is about installable web apps– apps that anyone can install today on most phones and tablets, outside of an app store. Generally, people don’t know that installable web apps exist. This makes sense. The concept isn’t exactly that important to the average person. Apps are apps, and there are plenty to choose from in the app stores, so there’s no need to learn how to find and install web apps outside of the app stores. That’s unfortunate, because installable web apps and their implications are going to play a big part in the progression of apps and how they fit into the…
  • Responsive Web Design Menu Examples with CSS and JQuery Tips

    Alex Caldwell
    24 Nov 2014 | 11:08 am
    Responsive web design has become standard practice on the Internet. If your website isn’t responsive, you’re alienating an estimated 60% of web users. One of the biggest hurdles with responsive web design is crafting navigation systems that function just as well on small screens as they do on larger screens. In this article we’ll look at two approaches to creating a mobile version of a menu featuring the slide down and the slide in. I’ll break down the actual HTML, CSS, and jQuery that make these menus work. The two examples both use the hamburger icon menu style which has emerged as…
  • Managing Client Expectations: For Designers

    Hannah Volz
    19 Nov 2014 | 11:45 am
    Ah, managing client expectations. Depending on the parties involved, it’s often a designer’s least favorite aspect of the job. Can’t we just sit at our desks making things pretty? No, no we can’t! A lot of designers are under the misconception that it is our job to make our clients happy. Other slightly misguided designers believe it is our job to meet the project goals. To be fair, they’re both somewhat right. But they’re also both somewhat wrong. Let me be clear, because I’m probably starting to sound like a very unreliable source for advice on client-designer relationships.
  • From College Life to Digital Marketing Agency

    Brolik
    6 Nov 2014 | 1:35 pm
    Rebecca Fuger I graduated from American University in 2013 with a degree in public communication and marketing. After graduation, I accepted an internship at a marketing firm in the Washington DC area as a part time SEO intern and part time traditional communications. My favorite tasks during the internship were working with the digital marketing team in SEO, and I started to move away from more traditional PR. I’m originally from New Jersey and knew that I wanted to move closer to home once I completed my internship in DC. After searching for a digital position in Philadelphia, I found…
  • Sales Techniques: Closing Sales With The First Conversation

    Jason Brewer
    9 Oct 2014 | 7:15 am
    The first sales conversation can make or break a deal. If the first conversation goes well, I mean really well, you get this instinctive feeling that the person wants what you’re selling. The prospect may even hint that they are excited to start the journey together. Know the feeling? We’re all searching for that perfect customer that values what we do, appreciates our approach, trusts us on instinct, and is ready to move. It’s amazing when it happens, but it’s not the norm. There’s no sure-fire way to engineer this flawless first call phenomena, but there are ways to guide the…
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    Making Every Word Count

  • Is there a Link between Customer Satisfaction and Loyalty?

    Gordon Benzie
    23 Jan 2015 | 7:54 am
    Few would argue the importance of customer satisfaction. Every business owner strives for happy customers. In practice, however, what does it mean to achieve customer satisfaction? What makes a happy customer? Are they more profitable? More loyal? Fortunately, considerable research has been performed on this subject, which will be quite helpful to address these questions. The first challenge is to understand what is actually going on versus what business owners think is going on. According to Lee Resources, 80% of companies say they deliver “superior” customer service, but only 8%…
  • Build vs. Buy: What is the Best Path to Grow Your Business?

    Gordon Benzie
    18 Nov 2014 | 9:03 am
    As a business owner (or an aspiring one), an important consideration is the quest for future growth. From a strategic perspective, there are really only two choices: grow organically or by acquisition. By “organic,” I simply mean to grow by closing more deals, through efforts such as expanding your sales force or introducing a new product line. When writing a business plan, it is important to consider each of these growth strategies – whether you are starting a new business, or expanding an existing one. This decision is actually quite important, with big repercussions as to what your…
  • When the Price of Free is Too Much – The U2 Album Giveaway

    Gordon Benzie
    22 Oct 2014 | 9:18 am
    The band U2 and Apple partnered this month to do a remarkable promotion and awareness activity. Every iTunes user received a copy of U2’s latest album, Songs of Innocence. When I heard about this offer, I couldn’t believe it. I saw a television advertisement showing the band playing a song from the album. Then, at the end of the ad, it was explained that the album would be available for free to iTunes subscribers. I am a big U2 fan, so was thrilled at this act of generosity. And, as a marketer, I couldn’t help but think about what the terms of the agreement might have been. Clearly,…
  • 5 Reasons to Choose a Niche When Starting a New Business

    Gordon Benzie
    23 Sep 2014 | 11:10 am
    The Wall Street Journal recently published an interesting article on Artificial Intelligence (AI), written by Christopher Mims (see article). The article describes two new businesses that are making great strides in how AI can be used to help make our lives easier. What struck me as most interesting, however, was the incredibly narrow focus these businesses have with regards to what they hope to accomplish, and the value proposition they offer. As Mims points out, this is actually a very smart approach – one that is in complete alignment with my own perspective. If you seek to launch a new…
  • While Content May Be King, Conversation is Queen of Market Awareness

    Gordon Benzie
    27 Aug 2014 | 8:44 am
    Numerous articles have been written on the importance of what we marketers refer to as “content” in order to drive market awareness, lead generation and other sales support activities. Simply stated, you need something to say to gain the attention of your prospects and customers. Google, Bing and the other search engines reinforce this concept – you simply can’t achieve good search engine placements without quality, relevant content that is frequently updated on a regular basis. As has been mentioned in this blog and other publications, a blog is a great place to showcase your…
 
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    Dorie Clark

  • 3 Ways to Create Your Own Job Security

    dorieclark
    21 Jan 2015 | 10:20 am
    Photo credit: Éole Wind via Creative Commons What does success look like? At the high end, it might be vacation homes and luxury cars. But when it comes to a comfortable, middle-class life, 86% of Americans say it’s about having a secure job. Unfortunately, since nearly 40% of Americans will be freelancers by the end of this decade, according to an Intuit study, “job security” is no longer the right metric. [Read more at the World Economic Forum]
  • How To Think Differently About Success – And Failure

    dorieclark
    14 Jan 2015 | 10:40 am
    Photo credit: Urs Steiner via Creative Commons “Most people don’t wake up every day and say, ‘I need philosophy,’” Ryan Holiday told me in a recent interview. “They say, ‘I have a problem I need to solve.’” But he came to believe philosophy was exactly what they needed. Long a fan of Stoicism, Holiday – best known for his successful books on marketing and his role as a wunderkind Director of Marketing for American Apparel – leveraged that political capital to write his newest book, The Obstacle Is the Way. [Read more at Forbes]
  • Didn’t Think Professional Reinvention Was Possible?

    dorieclark
    7 Jan 2015 | 4:18 am
    Photo: Grant Rambojun via Creative Commons This interview originally appeared at Talentedly. Dorie Clark is a testament to reinvention, and that we can be anyone we want to be if we are willing to put in the work. She has been a political reporter, a presidential campaign spokesperson, a non-profit director, and filmmaker. She now has her own thriving marketing strategy consulting business and a second book on the way. Dorie shares the most important elements of her journey, from taking improv class to taking her mom along for the ride. Talentedly: As someone who has built a career around…
  • How to Strike Up a Sales Conversation With Someone You Know

    dorieclark
    31 Dec 2014 | 4:58 am
    Photo credit: pixishared via Creative Commons As entrepreneurs, we all know people friends or acquaintances who could benefit from our professional assistance. But unless they specifically ask for help, beginning the conversation can be awkward. You don’t want to jeopardize the relationship by sounding overly aggressive or “salesy.” You also have to be careful not to insult their past choices. (One graphic designer asked me recently, “Is there a nice way to tell someone their logo sucks and that I could do a much better job?”) Here are three ways you can steer the conversation to…
  • How To Create An Addictive Product

    dorieclark
    24 Dec 2014 | 5:20 am
    Photo credit: Christopher Bulle via Creative Commons How do you create a habit-forming product? That question is more important than ever, says Nir Eyal, author of Hooked: How to Create Habit-Forming Products. As we’re bombarded with information and new products and apps, it’s increasingly hard to capture consumers’ attention. But if you can make your product habitual, they’ll continue to use your product, regardless. [Read more at Forbes]
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    i-SCOOP

  • The state of digital marketing optimization 2015 – challenges and solutions

    Dave Chaffey
    24 Jan 2015 | 5:03 am
    The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”. The conversation amongst digital marketing thought-leaders is generally sophisticated on this subject, advocating advanced tactics. Terms such as “Agility”, “A/B testing” and “social media optimisation” are common currency. But what’s really […]
  • Customer experience and user experience: where they meet

    J-P De Clerck
    21 Jan 2015 | 3:46 am
    Although there is a big difference between the customer experience and user experience, both are also related. Many techniques and approaches in customer experience management, customer journey mapping, etc. can also be found in user experience and service design. As a matter of fact, if we want to improve customer experiences we also need to […]
  • Business risks from and for the insurance industry

    J-P De Clerck
    20 Jan 2015 | 12:29 pm
    Insurance companies struggle with the rapid pace of change within an increasingly demanding and digital market and customer context. Digital technologies and innovations, the increasing digital communications behavior of consumers, feedback and comparison websites, the list goes on. Although the impact of such changes is big and leading to digital transformations in the industry, the […]
  • Connecting the customer experience

    J-P De Clerck
    15 Jan 2015 | 12:16 pm
    Enabling great customer experiences and optimizing processes and interactions across all touchpoints in a consistent and human, customer-centric way leads to marketing and business success. And it increasingly revolves around personal, personalized and at the same time connected and integrated approaches. The customer experience is the sum of all contact moments (touches) the connected customer […]
  • Email marketing versus social media – once more

    J-P De Clerck
    30 Dec 2014 | 3:30 pm
    According to a blog post of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing. Although I had promised myself not to rant (well) anymore I can’t help but beg you to please refrain from this […]
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    IndieBizChicks.com

  • Working With Credit Repair Agencies: What To Know Before You Sign On The Dotted Line

    Crissy Herron
    16 Jan 2015 | 3:41 pm
    As someone who hopes to start up her own business, having good credit is incredibly important. This is because, since your business is very young (potentially not even officially launched yet), it has not yet been able to build up a credit history of its own. So, unless you’re already wealthy and plan on funding […]
  • Two Great Reasons You Should Use A Password Manager

    Crissy Herron
    14 Jan 2015 | 5:49 pm
    “Life is really simple, but we insist on making it complicated.”  – Confucius You know from experience that one way to run your business better is by simplifying how you do things. By cutting out certain unnecessary steps in a business process or by not doing certain chores that need not be done at all, […]
  • 5 Ways To Get More Sales

    Crissy Herron
    11 Jan 2015 | 5:27 pm
    The perks of owning your own business can be awesome! You get to do what you love, and you can make your own hours … But the joy of owning your own business can quickly disappear when people aren’t buying your products and services! Trust me, it’s something every business owner deals with at some point. […]
  • Yes, It’s Sunday…

    Crissy Herron
    11 Jan 2015 | 8:57 am
    Yes, it’s Sunday. But it doesn’t have to be a lazy day. At the very least, take out some paper and plan what you’re going to do in your business this week. (Or you can use an electronic gadget, if that’s the way you plan things out.) Imagine how nice it will be to wake […]
  • Free Biz Resources

    Crissy Herron
    8 Jan 2015 | 11:41 am
    I challenged myself to create (and give away) a new biz resource each day this week. You can find them here: Blogging Inspiration Guide Business Planning & Productivity Guide Info Products 101 Workbook Email Marketing Workbook + 3 Email Templates
 
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    Bannersnack's Blog

  • 13 Types of Stories for Banner Ads

    Robert Katai
    23 Jan 2015 | 9:01 am
    When we talk about banner ads we should go a little beyond the already known theory “Let’s run some display advertising to sell our products” and we should believe that banners can tell stories. What do I mean by stories? Banner advertising is not just for selling? Yes it is, but who said that you [...]
  • 4 steps to help you write the perfect banner ad copy

    Laura
    21 Jan 2015 | 7:52 am
    If you’re thinking of running an advertising campaign and you don’t know where or how to start, you’ve come to the right place. Probably one of the biggest challenges when you want to start a campaign are the creatives: how should your banner ads look like? More importantly: what copy should go on the banner? [...]
  • 5 Reasons Why a Blogger should use Bannersnack

    Robert Katai
    20 Jan 2015 | 7:26 am
    Before you keep reading for the reasons you clicked this article for, let me ask you two things: How much time do you spend on writing an article for your blog and how much time do you spend on finding an ideal image for that article? And if your answer to the second question was [...]
  • Bannersnack Ad talk “You Should be in Marketing to Make Peoples’ Lives Better” via Michelle Nickolaisen

    Robert Katai
    19 Jan 2015 | 1:59 am
    In our last interview Rand Fishkin (CEO Moz) told us a great quote about how to become a more succesul digital marketer for 2015 “Become a T-Shaped marketer.“ Today we have a great guest who have a big passion in the content marketing domain. You can read her articles on FastCompany, KISSMetrics, Lifehack and other websites. Michelle Nickolaisen [...]
  • A problem often found with brands that communicate

    Robert Katai
    16 Jan 2015 | 6:15 am
    At one point a big problem was that brands weren’t communicating with the client, never answered questions and wouldn’t react efficiently and in time. All these problems were solved by hours and hours of discussions, hundreds of events organized, dozens of written books, hundreds of training hours and a new wave of communicators brought into [...]
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    Marketing Craftsmanship

  • Hedge Fund Marketing: From Oxymoron to Best Practices

    Gordon G. Andrew
    10 Jan 2015 | 2:44 pm
    Published in January 2015 Edition This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act. Peppercom’s research paper begins with the statement that, “The private world of hedge funds is looking more like Madison Avenue.” But a close examination of the study’s findings suggests that this…
  • Managing Brand Alpha: The Next Frontier for Investment Firms

    Gordon G. Andrew
    29 Dec 2014 | 5:21 pm
    Performance remains a critical selection factor for investors; but increasingly in a post-Madoff world, it’s not what’s most important to them. Although investment firms understand this, many choose to ignore the qualitative factors that have significant influence on investor decision-making, which include:   What You Stand For:INTELLECTUAL CAPITALis what motivates investors to place their capital at risk. This does not involve how much you know. Investors need to understandwhat you believe in, and to appreciate what you’re attempting to achieve. What does “intellectual…
  • The Real Price We All Pay for “Brand Journalism”

    Gordon G. Andrew
    11 Dec 2014 | 3:19 pm
    The historical roots of journalism, now encompassing all mass media, were nurtured by its role as The Fourth Estate; the independent public watchdog that keeps in check the three major democratic “estates” of power (in Britain the houses of Parliament, in America the three branches of government). So in spite of the great amount of attention it pays to murder trials, royal weddings and the lives of celebrities, the media plays a critical role in a democratic society; and to function properly it must be objective, unbiased, transparent and independent. One current challenge to…
  • Re-Thinking the “Best B2B Advertisement of the 20th Century”

    Gordon G. Andrew
    11 Dec 2014 | 5:32 am
    In 1958, Gilbert Morris – an account executive at the Fuller Smith & Ross ad agency – created the, “I don’t know who you are,” business-to-business advertisement for McGraw-Hill Publishing Co. that 41 years later, in 1999, was named the “Best Business-to-Business Ad of the 20th Century” by Advertising Age’s Business Marketing magazine. Quite an achievement. The iconic print display ad featured an executive in a bow tie hunched forward in a swivel chair, scowling into the camera. (In fact, Gilbert Morris himself was depicted as the executive in the ad.) To promote…
  • PR Playbook: Earning Your Seat at the Senior Management Table

    Gordon G. Andrew
    30 Nov 2014 | 8:11 pm
    While waiting for the PR profession-at-large to earn a place at the senior management table, current practitioners should develop their own company-specific strategies that will enable them to rub shoulders on an equal basis with their counterparts in finance, legal, marketing, operations or technology. The timeworn adage, “Think globally, act locally,” applies very well here. Here are a few tactics to consider for your personal campaign to gain a seat: Clarify PR’s Role – The most pragmatic answer to “What is PR?” may be: “Whatever your employer (or client) needs it to be.”…
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    RSA Blog

  • Tourism Conference 2015 Marketing Ideas. Service. Results.

    Whitney Ruffin
    19 Jan 2015 | 7:43 am
    For almost 10 years, Robert Sharp & Associates (RSA) has attended the Governor’s Conference on Tourism to support influential clients in the hospitality and tourism industry, including Sturgis Motorcycle Rally and Reptile Gardens – one of the only tourism-based businesses to see an increase in revenue and attendance in 2014. In 2015, RSA is helping ... Read More Tourism Conference 2015 Marketing Ideas. Service. Results. is a post from: RSA Blog
  • Online Community Culture & the Sturgis® Motorcycle Rally™

    Whitney Ruffin
    9 Oct 2014 | 3:30 pm
    Anyone can see the Sturgis® Motorcycle Rally™ draws a huge crowd with an exorbitant number of people! The streets flood with visitors and the hills rumble with motorcycle reverberations. But participation is so much more than a headcount spanning a week’s time. In a growing digital age with online hubs, like Sturgis® Motorcycle Rally™ website, ... Read More Online Community Culture & the Sturgis® Motorcycle Rally™ is a post from: RSA Blog
  • Web Tools of The Trade #2, pseudo-elements

    samuel
    27 Jun 2014 | 1:21 pm
    When it comes to building web pages the fundamental building block is a rectangle. A page may contain elements that look rounded or circular or zig-zagged or any manner of things, but anything that is not rectangular in appearance falls into two categories. Either it is a bitmap image, created using an image manipulation program ... Read More Web Tools of The Trade #2, pseudo-elements is a post from: RSA Blog
  • Web Tools of The Trade #1: CSS Gradients

    samuel
    16 May 2014 | 12:59 pm
    Need a fresh take on your site or a new website all together? Web Tools of The Trade #1: CSS Gradients is a post from: RSA Blog
  • Web Doohicky #1: The Accordion

    thomas
    28 Apr 2014 | 9:00 am
    What Is An Accordian? An accordion is a set of content sections that can be collapsed, so more content can be fit into a smaller area. The name “accordion” comes from the bellows of an accordion, which expand and contract as the accordion is played. Try it out below. This is the title of a ... Read More Web Doohicky #1: The Accordion is a post from: RSA Blog
 
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    paulgillin.com

  • Recent Posts: Expanding Social Authority and Enlivening Boring Predictions

    Paul
    2 Jan 2015 | 7:36 am
    This blog hasn’t been very active lately, but that’s because most of my contributions have appeared elsewhere. Here’s a roundup of what I’ve been musing about. 10 Tips for Expanding Your Social Authority in 2015 – Midsize Insider, Jan. 1, 2015 I go into detail on strategies to get more out of your existing social presences and where to experiment with new ones. It comes down to basic blocking and tackling, and making sharing part of your daily routine. Organic Facebook Marketing Is Dead; Think Customer Service Instead – Midsize Insider, Dec. 22, 2014 Numerous studies…
  • Infographic Gives Good Overview of Good Helpouts

    Paul
    14 Oct 2014 | 8:42 am
    One of the many little-known Google services is Helpouts, which are video meetings with experts who can help you do everything from seed your lawn to play the piano. You can hold impromptu Helpout conferences using Google Hangouts immediately or schedule them for later, depending on the expert and availability. Some carry a charge and others are free. Several brands offer free Helpouts to support their products. A useful infographic arrived today from DPFOC, a digital marketing agency based in Ireland and the UK. It traces the history of Helpouts and offers some useful advice on what you can…
  • Why Facebook Isn’t Worried About Ello

    Paul
    9 Oct 2014 | 10:33 am
    I haven’t yet tried Ello, the newest social network to aspire to the role of “Facebook killer” (though my request for access is pending), but I know already that it is doomed to fail in that role. I’ve seen this scenario play out again and again, and result is a foregone conclusion. Ello has attracted attention because of its pugnacious attitude expressed in a “manifesto” that begins, “Your social network is owned by advertisers” and ends “You are not a product.” Some people are rooting for Ello to unseat Facebook by tapping into…
  • Engineering360 Joins Expanding World of Vertical B2B Communities

    Paul
    3 Oct 2014 | 4:28 am
    The world of online B2B news services continues to expand with the introduction of Engineering360, which owner IHS calls “the world’s largest online destination for engineers.” Edited by David Wagman, a journalist and analyst who’s covered engineering for more than 25 years, the site features news, analysis, product research and tools, events, product catalogs, an interactive community and other resources typical of professional networks. Formerly known as IHS GlobalSpec, it was relaunched last week with an expanded news and community focused. The site is posting original…
  • American Express Dreams Up a Potential Win-Win-Win

    Paul
    2 Oct 2014 | 3:17 pm
    Here’s an example of a B2B2C initiative that looks like a potential winner for all parties involved. American Express OPEN, the hugely popular community for small businesses sponsored by the credit card company, and Etsy are partnering ahead of Small Business Saturday on Nov. 29 to encourage small business boutiques  to support local Etsy sellers by hosting Trunk Shows. According to a press release, “These events provide online sellers with the opportunity to put their products in front of customers in a traditional retail setting. For boutique owners, the trunk show is a…
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    Event Strategy Solutions

  • Can You Use More Clients?

    Daphne Bousquet, CMP
    22 Jan 2015 | 2:53 am
    Can you use more clients?  How about bigger clients?  I can. I don’t think I have ever met an entrepreneur who thought that their business was big enough, and that they really couldn’t use more clients, or better paying clients.  Even if you are maxed out on time, you can always add more clients through [...]
  • The What And When Of Filling Your Workshops

    Daphne Bousquet, CMP
    19 Jan 2015 | 10:50 am
    When you are trying to fill your workshops, there are a lot of moving parts. VIPS: You have to know your audience. It is not any warm body with a wallet. VISION: You have to know what makes them want to attend your event. The words you use have a profound impact on whether your [...]
  • The Best Way To Promote Your Workshop

    Daphne Bousquet, CMP
    15 Jan 2015 | 3:07 am
    Workshop leaders always want to know the best way to promote a workshop. Truth is, there is no “best way”. And there is no “one way”. When you promote your workshop, you have to use multiple avenues. But the kicker is that you have to use multiple avenues that work for YOUR workshop. What works [...]
  • Do The Math

    Daphne Bousquet, CMP
    8 Jan 2015 | 3:31 am
    I don’t know about you, but I am not a math whiz. High level mathematics are not my forte. However, I do know and understand the math that matters. Like if I want to make $10,000 per month, I would have to sell 200 of my $50 product. Then again, I would only have to [...]
  • Time To Get Serious

    Daphne Bousquet, CMP
    1 Jan 2015 | 7:43 am
    Happy New Year! January 1st is a time when new goals are set and New Year’s resolutions are made. You may have thought about these for a while or perhaps you have actually planned out how you are going to reach these goals. If so, congratulations! Now it is time to get serious and get [...]