• Most Topular Stories

  • The Wrong Font Can Kill You. Literally. Your Sales, Too.

    Roger Dooley
    24 Mar 2015 | 5:55 am
    Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.
  • 12 Secrets of the Human Brain to Use in Marketing

    Marketing Darwinism
    Paul Dunay
    11 Mar 2015 | 11:00 am
    Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.
  • 20 Typography Mistakes Every Beginner Makes – And How You Can Avoid Them

    Janie Kliever
    19 Mar 2015 | 8:00 am
    Much more than just arranging pretty fonts on a nice background, typography is an essential part of most designs — one that can make or break a whole project. Unfortunately, typography errors tend to make a bigger statement than good typography. Mistakes stick out like a sore thumb, while thoughtful typographic choices blend so nicely with the overall design that you might overlook them. So if you want to get your message across without distracting typographic errors, learn to recognize some of the most common mistakes below, and use this article as a final checklist before wrapping up your…
  • Noted: New Logo and Packaging for Snapple by CBX

    Brand New
    27 Mar 2015 | 6:52 am
    Oh, Snap! (Est. 1980) Snapple is a brand of tea and juice drinks which is owned by Dr Pepper Snapple Group and based in Plano, Texas. The company (and brand), which was originally known as Unadulterated Food Products, was founded in 1972. The Quaker Oats Company bought Snapple for $1.7 billion in 1994.[7] The company ran into problems and sold it to Triarc in 1997 for $300 million. Triarc sold it to Cadbury Schweppes for $1.45 billion in September 2000. It was spun off in May 2008 to its current owners. Today, Snapple produces more than 50 varieties of teas, juice drinks and flavored waters.
  • Madison Square Garden to Split Into Two Companies

    NYT > Media
    27 Mar 2015 | 6:47 pm
    The company confirmed Friday that it would spin off MSG’s live sports and entertainment businesses from its media business.
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  • Writing an Effective Design Brief: Awesome Examples And a Free Template To Get You Started

    Karen DeFelice
    26 Mar 2015 | 8:00 am
    You’ve gotten a lead on a really sweet client. The kind that makes you do a happy dance. You quickly research their company, their branding and their social media outlets. You’re ready to make a Skype date to talk about their needs and goals. You usually grab a pen and pad and scribble notes while talking with them. And you’re so excited about the project, ideas are already flowing that you can’t wait to start. But what happens when you get off that client call and realize you forgot to ask some important questions? You don’t want to start your design only to discover that what you…
  • 10 Menu Psychology Hacks Restaurants Use to Make You Order More

    Janie Kliever
    25 Mar 2015 | 7:00 am
    Whether we like it or not, marketing and psychology have been fast friends for a long time. So it’s quite likely that pretty much any design has at least some elements that were chosen specifically to get you to feel a certain way or take a certain action. Call it what you will — subliminal messaging, the power of suggestion, manipulation — but businesses are constantly cooking up ways to influence your decision-making, restaurants included. In fact, the restaurant industry has its own special toolbox of psychological strategies called menu engineering. Menu engineers study the visual…
  • 5 Reasons Your 9-5 Routine is Killing Your Creativity

    Andrew Tate
    24 Mar 2015 | 8:00 am
    Chances are you’re more than familiar with the “traditional” 8 hour work day. In at 9, out by 5. It’s commonly regarded as the “norm” for working class citizens. While it may be arguably one of the most common rituals throughout society, it’s not necessarily the most productive one. In fact, hardly any of history’s greatest minds adhered to this ideal. Honoré de Balzac, the French playwright, was asleep by 6pm each night. He then woke at 1am to start writing, continuing through until 8am when he had another short nap. After this nap he worked…
  • 50 Of The Best Email Marketing Designs We’ve Ever Seen (And How You Can Create One Just As Good)

    Mary Stribley
    23 Mar 2015 | 7:00 am
    In case you hadn’t heard, email marketing isn’t dead. In fact, the reality is quite the opposite. By the end of next year, it’s expected that the total number of worldwide email accounts will increase to over 4.3 billion. Like it or not, we live in a time where people like to email. It’s fast, convenient and most important – effective. As a business tool, McKinsey & Company found emails to be 40 times more successful at acquiring new clients than either Facebook and Twitter – just one of the many interesting statistics to support the success of email…
  • 20 Typography Mistakes Every Beginner Makes – And How You Can Avoid Them

    Janie Kliever
    19 Mar 2015 | 8:00 am
    Much more than just arranging pretty fonts on a nice background, typography is an essential part of most designs — one that can make or break a whole project. Unfortunately, typography errors tend to make a bigger statement than good typography. Mistakes stick out like a sore thumb, while thoughtful typographic choices blend so nicely with the overall design that you might overlook them. So if you want to get your message across without distracting typographic errors, learn to recognize some of the most common mistakes below, and use this article as a final checklist before wrapping up your…
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    Guy Kawasaki

  • GuyStockphotos from #SMMW15

    Guy Kawasaki
    26 Mar 2015 | 6:01 pm
    More “stock photos.” This time from the Social Media Marketing World conference in San Diego, California. The post GuyStockphotos from #SMMW15 appeared first on Guy Kawasaki.
  • Best Hotel for SXSW

    Guy Kawasaki
    26 Mar 2015 | 4:01 pm
    Although this may bite me in the butt someday if it’s booked solid, I’d like to tell you about the Hyatt Place in Austin, Texas. I will stay at this hotel every time I go to SXSW. The hotel is one block from the Austin Convention Center. There is a breakfast buffet with no waiting. There are restaurants within one hundred yards that fulfill my four main food groups: steak, Thai, sushi, and fried chicken. If these don’t take care of you, there’s a boutique market across the street for snacks. The hotel bar also sells food 24-hours per day. The Wifi is fast—maybe…
  • Guy Kawasaki appointed to the Board of Trustees of the Wikimedia Foundation

    Guy Kawasaki
    24 Mar 2015 | 9:27 am
    I’ve joined the board of trustees of the Wikimedia Foundation. This entity is the parent organization of all the “Wiki” projects such as Wikipedia and other free-knowledge projects. The activities of the Wikimedia Foundation represent one of the most important projects in the history of civilization. Having helped democratize computing with Apple and currently helping to democratize design with Canva, how could I resist the opportunity to democratize knowledge with Wikimedia? The Wikimedia Board of trustees has ten members. Can it get much cooler than helping Wikimedia…
  • The Art of Leading

    Guy Kawasaki
    23 Mar 2015 | 6:00 am
    Some aspiring entrepreneurs are already working for a big company. Like external entrepreneurs, they dream of creating innovative products. They, too, must prototype, position, pitch, bootstrap, recruit, fund, partner, sell, and support. The purpose of this minichapter is to explain how to do all this when you’re employed by a large business. Ironically, many entrepreneurs envy the employees of major companies—they think that these lucky souls have humongous financial resources, large sales forces, fully equipped labs, scalable factories, and established brands, plus medical and dental…
  • The Art of Keeping Things Simple

    Guy Kawasaki
    18 Mar 2015 | 6:46 am
    Entrepreneurs face hundreds of decisions when they start a company, and there’s often a temptation to optimize each one of them—sometimes by breaking new ground. However, it’s best to focus one’s energy and attention on milestone issues. My experience and expertise is with US companies, but these are generally accepted startup practices: Corporate structure. Every country has different commercial entities, such as corporations, partnerships, limited-liability corporations, and cooperatives. You want a corporate structure with three characteristics: one that is familiar, if not…
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  • Habit Summit 2015: My Deck, and a Surprise Takeaway

    Roger Dooley
    26 Mar 2015 | 6:46 am
    This year’s Habit Summit, organized by Nir Eyal (author of the best-selling Hooked), proved to be one of the more interesting conferences I’ve attended or spoken at. The focus was on building habit-forming products, and the speakers were carefully selected [...]
  • The Wrong Font Can Kill You. Literally. Your Sales, Too.

    Roger Dooley
    24 Mar 2015 | 5:55 am
    Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.
  • Spanish Translation of Brainfluence Released

    Roger Dooley
    18 Mar 2015 | 6:44 am
    The Spanish version of Brainfluence is now available, at least in Spain. The tweet below from @Empresa_Activa shows the physical book rather than just the cover art. This is exciting, as I’ve observed a lot of interest in neuromarketing and [...]
  • Designing For The Mind – SXSW 2015

    Roger Dooley
    14 Mar 2015 | 6:35 am
    Here are the slides from and a quick recap of the Designing for the Mind panel at SXSW 2015.
  • 67 Ways to Increase Conversion with Cognitive Biases

    Jeremy Smith
    11 Mar 2015 | 5:18 am
    All humans have built-in biases. This A to Z list of 67 different cognitive biases explains what they are and how to use them to improve conversion rates.
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    Influential Marketing

  • Why “Strategic Pillars” Don’t Work For AT&T (Or Your Brand Either)

    9 Mar 2015 | 9:11 am
    Last week at the Mobile World Congress in Barcelona, AT&T announced a new partnership with Microsoft to produce a suite of mobile Office products and wireless plans geared for small and medium-sized businesses. It is an understandably hot (and profitable) market for any technology services provider – with one recent survey noting that “new technology” was the number one investment priority for small business owners heading into 2015. So when you have a hot area and a business necessity to offer solutions and generate real customers, what do you do?  Develop a…
  • What Coke Can Teach McDonald’s About Love

    17 Feb 2015 | 10:16 pm
    I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin’” instead of cash. Any marketer should.  It’s bold, innovative, and takes a stand.  McDonald’s believes we should be nicer to each other and have a little more fun. What could be a better brand message than that? Unfortunately, customers are most definitely NOT lovin’ it … particularly the public humiliation that accompanies “winning” the chance to do a dance or hug a stranger as payment for your $1 Egg McMuffin.  It…
  • Batkid, Bollywood and the Rise Of Everyday Stardom

    13 Feb 2015 | 11:52 am
    On the morning of November 15, 2013, most of San Francisco woke up with no idea that their city was about to be saved by a superhero.  The fact that this particular superhero happened to be less than four feet tall and was only five years old were details most of the city would only learn after his heroics would go viral for millions of people to watch unfold online in real time. Months earlier as a kid being treated for leukemia, Miles Scott told the Bay Area chapter of the Make-A-Wish Foundation the one thing he wanted–to be Batkid. To make it happen, a team from the nonprofit started…
  • How To Predict The Non-Obvious Future

    9 Feb 2015 | 7:05 am
    I have spent a lot of time over the past few months thinking about the future. I passed the two year mark of starting my own business. I just turned forty years old. Those alone are plenty of cause to get you thinking about things on a different time scale. When you add to that my annual tradition of looking backward over the past year in order to produce my “Non-Obvious Trend Report” … you can see how I end up spending a lot of time focused on the future. The annual result of this obsession has always been the Non-Obvious Trend Report. This year I’m doing something…
  • Best and Worst Of Superbowl 2015 Marketing Strategy

    2 Feb 2015 | 1:37 am
    There are a surprising number of people who believe that I don’t like puppies. Every year the day after the Super Bowl when the votes are tallied rating all the ads, the ads with puppies always mainstream favorites.  Meanwhile, for the past four years I have published my own list of winners and losers based on marketing strategy versus entertainment value and one thing has become sadly clear: Puppies in ads are rarely the sign of a great marketing strategy. This year’s game was no different, with big themes emerging in ads about the role of social media in our lives and what…
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  • Fizz Lays Out The Word Of Mouth Marketing Strategy Basics

    Dan Goldgeier
    27 Mar 2015 | 1:44 pm
    If there’s one thing marketers love, it’s getting other people to do their jobs for them. That’s been the tempting lure of Word of Mouth Marketing (WOMM) for years, particularly with the rise of social media. But like all other marketing initiatives, it requires strategic thinking, planning, and discipline. Ted Wright lays out the principles […] The post Fizz Lays Out The Word Of Mouth Marketing Strategy Basics appeared first on AdPulp.
  • Discover the Especial

    David Burn
    26 Mar 2015 | 10:58 am
    The community, a cross-cultural agency formerly known as La Comunidad, has recently launched a new national campaign for Modelo Especial. An extension of the beer brand’s “Real World” campaign, the community has created three new TV spots, plus digital, OOH and radio ads that capture the reality of consumers’ worlds, positioning Modelo Especial as a […] The post Discover the Especial appeared first on AdPulp.
  • “How To Tie Your Boat Shoes” c/o Sperry Topsider

    David Burn
    18 Mar 2015 | 9:30 pm
    “Everybody will start to cheer when you put on your sailing shoes.” -Robert Palmer Sperry Topsider is the favorite summertime footwear of WASPy sailors from Nantucket to Coronado. It’s great to have a built-in audience—and with 80 years in business, Sperry has one—but how does the boat shoe expand its footprint beyond the boarding school […] The post “How To Tie Your Boat Shoes” c/o Sperry Topsider appeared first on AdPulp.
  • Much More Than Political Careers at Stake in Israel’s Election

    David Burn
    16 Mar 2015 | 12:07 pm
    The citizens of Israel are due to vote tomorrow. Will they vote for peacekeepers or hawks? Millions of people around the world are hoping it’s a vote* for peace. In the run up to the election, The Parents Circle Families Forum—an organization of Palestinian and Israeli families who have lost a family member to the […] The post Much More Than Political Careers at Stake in Israel’s Election appeared first on AdPulp.
  • 3 Ways To Make Your Marketing Stand Out From The Crowd

    Travis Steffen
    13 Mar 2015 | 11:32 am
    For most new entrepreneurs, the primary source of ideas you’ll enact will come from your competitive analysis. That’s a snazzy way of saying you’ll look at what more established companies in your space are doing, and you’ll copy them. There’s nothing wrong with this early on – that’s one of the primary ways we as […] The post 3 Ways To Make Your Marketing Stand Out From The Crowd appeared first on AdPulp.
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    Marketing Darwinism

  • 12 Secrets of the Human Brain to Use in Marketing

    Paul Dunay
    11 Mar 2015 | 11:00 am
    Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.
  • 5 Reasons Your Mobile Strategy Isn’t Working

    Paul Dunay
    18 Feb 2015 | 10:00 am
    Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.
  • Interview with Simon Sinek – Start With Why

    Paul Dunay
    15 Oct 2014 | 11:00 am
    I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8. My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. For those that follow this blog but are not yet familiar with your book Start with Why, give us little background. A few years ago, I discovered that every single organization on the planet, even our own careers always function on the same three levels: what we do, how we do it, and why we do it.
  • Why Sustainable Competitive Advantage is so 1990

    Paul Dunay
    10 Sep 2014 | 11:00 am
    I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). I also look forward to seeing her speak about this topic at the upcoming World Business Forum held in New York at Radio City Music Hall on October 7-8. Tell us why sustainable competitive advantage really a failed notion these days? Because it causes companies to do a lot of dysfunctional things like just focusing on the bottom…
  • Using Insights to Tame the Strategic Planning Beast

    Paul Dunay
    3 Jul 2014 | 11:23 am
    With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers. Luckily, this can be done through the application of a more modern approach to strategic planning as we’re about to cover now. The rewards of going through the strategic planning…
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  • Volvo: Lifepaint

    27 Mar 2015 | 6:41 am
    Media, Promo, Direct Marketing, PRVolvoAdvertising Agency:Grey, London, United Kingdom
  • Panamericana Art and Design School: Bet on your Creativity

    27 Mar 2015 | 6:29 am
    MediaPanamericana - Art And Design SchoolUsing the buzz around the New Year's Lottery (with an $80 million prize), we invited people to bet on something different than luck or suppersticion.If all the bets has the same chance statistically, why not bet on creativity? Instead of numbers, art. Instead of a ticket, a canvas. Instead of randomness, talent. We placed creative bets for real and used them as press kits and takeaways. And offered to the most creative ticket a 100% scholarship at Panamericana.On the website campaign, people could come up with creative tickets and place their bet to…
  • Transport For London: The Hare and the Tortoise

    27 Mar 2015 | 3:30 am
    FilmTransport For LondonWith today’s teenagers operating in a fast, always-on world, the campaign aims to make ‘slow’ cool, in a re-imagination of the hare and the tortoise fable.  Advertising Agency:M&C Saatchi, London, United KingdomCreative Director:Elspeth LynnArt Directors:Rob Graves-Morris, Dip MistryCopywriters:Rob Graves-Morris, Dip MistryDirector:Sara DunlopPost Production:Electric Theatre
  • Copa Coca-Cola: Which part will you play?

    27 Mar 2015 | 3:30 am
    OnlineCoca-ColaCopa Coca-Cola is a Coca-Cola-sponsored youth soccer tournament uniting talented teenagers from over sixty countries in support of teamwork and sportsmanship. The campaign will profile Copa Coca-Cola’'s teen ambassadors from around the world, showcasing how each one contributes a unique strength to his or her team.  Advertising Agency:Ogilvy & Mather, Sydney, AustraliaCreative Group Head:Boris GareliaSenior Copywriter:Scott MortimerSenior Art Director:Wellison D'assuncaoCopywriter:Blake ArthurArt Director:Matt EnnisGroup Account Director:Ben HallamSenior Account…
  • Anida: Without water

    27 Mar 2015 | 3:30 am
    PrintAnidaAdvertising Agency:Havas Worldwide Warsaw, PolandCreative Director:Michal ImbierowiczArt Directors:Jakub Zielecki, Martin WintherCopywriters:Jakub Zielecki, Martin WintherIllustrators:Kuba Socha, Michał Socha ­, BrosFXDesigners:Jakub Zielecki, Martin Winther, BrosFXAccount:Juliusz Baliszewski
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    Conversation Agent - Valeria Maltoni

  • Patience, Persuasion, and the Pursuit of Better

    Valeria Maltoni
    29 Mar 2015 | 4:00 am
    Making Sense: From communities of practice to collaborations of purpose, working together elevates everyone's game. Because access has more value than information. This week we took a look at emergent networks on #Slack. Is blogging killing planning? Ad Literate: the plannersphere has created a kind of intellectual soup for a global community of brand thinkers to feed off, contribute to and create value from. As such it is and has the power to significantly improve the quality of planners and planning in the brand advice business. For my money blogging and planning are a marriage made in…
  • Five Attributes of Being an Expert

    Valeria Maltoni
    27 Mar 2015 | 3:00 am
    Experience makes your process less expensive. It's the time-tested tip of the spear that helps get to the point faster. The person implementing it knows how to string along tasks to serves the business, and not the other way around. One of the best definitions I found for experience is that it is the act of trying, the practical knowledge acquired through direct observation and/or participation. When situations are experiential, they create a space or give us the tools to try something. Good experiences place your in a situation or context under which you attract, or pull, events and…
  • Access has More Value than Information

    Valeria Maltoni
    26 Mar 2015 | 3:00 am
    Who has the time to look through the 2,654 posts I have on this blog? Many of them are relevant to current needs and filled with valuable information, yet even a powerful search box is not going to solve for connecting your specific issue with a post here. Plus problems tend to be more complex to solve based on changes in circumstances. But make a comment, engage in conversation and you access the key -- the person who has been thinking about similar issues and knows what kind of information would be helpful. Likely a combination of ideas and resources -- so you can go from knowledge to data.
  • Taking Good Advice

    Valeria Maltoni
    25 Mar 2015 | 5:35 am
    One of the main difficulties in taking good advice is that it comes from other experiences and contexts -- like a language. You have to literally break it down into its components to rebuild it and adapt it to your situation so you can use it. Then build routines around the process to get better continuously. Two options, then: 1) either learn to process information better so you can do the work; 2) or learn by doing with others who have mastered it. Either one involves commitment to change. It is no chance that the two emerging forms of getting results through learning (since companies…
  • Creativity Must be Made Accessible for Consumption

    Valeria Maltoni
    24 Mar 2015 | 4:30 pm
    “Creativity has many definitions.For me, creativity is solving problems in new ways and conceiving new ways of looking at the world.Creativity can be expressed in many forms, like art, science, and thought.But creativity is all too often undiscoverable and incomprehensible.Art, without distribution and discovery, moves nobody. Did it ever exist? Science, without clear explanation and advocacy, won’t be understood by the masses. Will it make an impact?” Scott Belsky, the Founder of Behance and author of Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality, says that…
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    Stokefire - Branding & Advertising

  • The Power of Unhappiness at TEDx

    Lindsay Benson Garrett
    12 Mar 2015 | 7:32 am
    Our nation’s founding fathers may have been inspired by unhappiness – they wrote it into Declaration of Independence. Seriously. Don’t remember it? Right after “Life, Liberty”… we have “and the PURSUIT of happiness.” See what they did there? We get life and liberty from our first breath, but if we want to be happy? We gotta buy some sneakers, a nice track suit, and then try to chase down happiness.  Don’t like exercise? Prepare to be disappointed. And even if you do like it, you’re still screwed, because the moment you stop pursuing and start having……
  • Super Bowl Reactions – 2015

    Lindsay Benson Garrett
    2 Feb 2015 | 10:28 am
    The New England Patriots beat the Seattle Seahawks in an exciting game this Super Bowl Sunday with a score of 28-24. Woohoo. All we cared about were the ads though. Apparently 2015 is the year of dad love and screaming goats. We captured the reactions from the peanut gallery for you – below are some of the quotes heard ‘round the chip bowl. Dove Men+Care – “Real Strength” Nissan – “With Dad” Toyota – “To Be A Dad”
  • Look Up

    Marie Jacobsson
    12 Dec 2014 | 10:50 am
    As you’re aware of, the usage of social media has exploded over the last couple of years and there are no indicators saying our usage will decrease. Five years ago platforms like Instagram, Snapchat and Vine didn’t even exist and Facebook had just launched their “Like” button. Today, these platforms are seen everywhere and they are being used both by private users and by businesses for advertising purposes. A recent study states that there are now 1.7 billion social media users in the world and today’s technology allows us to be connected wherever and whenever. A lot of the…
  • barney stinson’s not the only one who can accept a challenge

    Marie Jacobsson
    13 Nov 2014 | 7:00 am
    I love learning.  Always have, always will – because as you learn, you grow. When you’re challenging yourself in ways you haven’t done before, you get the possibility to discover talents and skills you didn’t even know you possessed (or, you might discover that you sucked at something, but let’s stay optimistic). Trying something new probably means you’re not going to become a pro in one try, but at least it might awaken something inside you – an interest, an eagerness to improve or a realization that you should hire someone to do what you just tried to do. Regardless, you’ve…
  • This Swede is going to bring the concept of branding back home with her

    Marie Jacobsson
    10 Nov 2014 | 11:10 am
    When I began my education in Sweden back in 2011, I was determined that my upcoming Bachelor’s degree in Media and Communication would open the doors for a career within journalism. As a person who loves to tell stories I had decided that I could pursue a career in storytelling, and a journalist would be the perfect occupation. At least that’s what I thought. Before I got to the US I hadn’t quite encountered the term “branding.” Compared to the Swedish brand and advertising industry, the term “branding” is more visible here in the U.S. It’s not that Swedes don’t work with…
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    IDA Concpts

  • Is Your Logo All It Could Be? [Infographic]

    Damian Davila
    20 Mar 2015 | 11:35 pm
    The logo you design to represent your business will have an impact on your customers far longer than any other advertising tools you may use. This one symbol can deliver a message, provoke an emotional response, or trigger quick and useful associations in your customers. You can take advantage of all of these results, but in order to do so, you must have a well-thought out and executed logo. Think about some of your favorite companies. Now think about their use of meaningful symbols. There’s probably some correlation between which companies popped into your head first and the quality of…
  • 4 Benefits of Investing in Startups

    Damian Davila
    13 Mar 2015 | 2:18 am
    There has been a lot of talk in recent years about investing in startups. A number of high-profile startup company success stories may have made it seem that putting money into a startup is a surefire way to get a return on your investments. However, for every successful startup, the are a number that fail, taking down investors as well as the company itself. This does not mean that startups are a poor investment; however, it does indicate that they generally work best as part of a diversified portfolio. These are four of the advantages of including startups in you investment portfolio. 1.
  • Three Ways To Enhance Your Marketing Campaign

    Damian Davila
    7 Mar 2015 | 12:34 pm
    As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. Yet in many cases, corporate leaders don’t know which principles they need to implement to improve the quality of their advertising efforts. If this is your challenge, it doesn’t have to be an issue any longer. To ensure that your marketing campaign is optimized to achieve tangible results, be sure that you’re implementing these three simple strategies. 1. Connect With Leaders In Your Industry One of…
  • 4 Ways to Enhance Overall Business Efficiency Through Employees

    Damian Davila
    26 Feb 2015 | 3:35 pm
    Improving business practices can strengthen the core of the organization. By implementing a few changes, greater efficiency may be possible. This can affect everything from sales income to marketing expenses. Although technology plays a prominent role in how the business performs, there are other aspects that you may want to consider. Focusing more attention on the capabilities of employees can have an incredible impact. Here are 4 ways to enhance overall business efficiency through employees. 1. Focus On Strengths Providing challenges for employees is one thing, but putting them in…
  • A Quick Explanation of Mortgage Protection Insurance

    Damian Davila
    20 Feb 2015 | 4:27 pm
    Often people get mortgage protection insurance confused with other forms of life insurance. It is important to understand what this type of insurance is, so you will know exactly how you and your family can benefit from it. The reason for having this type of insurance Upon your death, this type of insurance will pay your mortgage. In many cases, it will pay off the entire balance owed on the mortgage, so your home will be owned free and clear by your beneficiaries. For a man or woman who has dependents, this can be a gift of love. In the event of your death, the home that shelters your loved…
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    AgencySpy Feed

  • Friday Odds and Ends

    Erik Oster
    27 Mar 2015 | 2:57 pm
    -Wheaties is spotlighting former pro bowler Andy Varipapa in its latest campaign, created in-house. -Mondelēz International brand Milka appointed W+K Amsterdam as its global lead agency. -Data company 4C Insights created a Sweet 16 bracket for brands. -Toy company Spin Master named Winston-Salem agency The Variable its lead integrated marketing agency of record for its Remote Controlled, Robotics and Activities categories. -Engagement agency Drumroll has hired Angela Huynh as junior copywriter and Gage Kelsey as assistant account executive. -Big brands are slow to adopt Meerkat and…
  • Executive ‘Restructuring’ at TBWA

    Patrick Coffee
    27 Mar 2015 | 2:53 pm
    Troy Ruhanen, who succeeded Tom Carroll as president/CEO of TBWA Worldwide last Summer, announced an exhaustive series of executive and regional/structural changes at the agency in a classic Friday news dump. There’s a lot to review here, so stick with us. Nick Barham, who was elevated from planner to co-ECD and eventually global director at W+K before TBWA hired him as its top strategist in 2013, will now add global chief strategy officer to his existing role. In addition to leading the LA team, he will also handle the global network’s “Disruption” practice. Perry…
  • General Mills Names W+K Portland Lead Agency for Yoplait

    Erik Oster
    27 Mar 2015 | 2:37 pm
    AdAge reports that General Mills has appointed W+K Portland as agency of record for its Yoplait brand. Incumbent Saatchi & Saatchi will continue to handle portions of the business including innovation and kids variety Go-Gurt, but W+K will play lead moving forward. For W+K, the account, along with the addition of KFC to its roster last month, makes up for ground lost in Kraft’s agency consolidation in November and the recent departure of Weight Watchers. The agency move — like so many others — comes shortly after General Mills’ appointment of Ann Simonds as…
  • ECD Logan Wilmont to Leave Cheil UK at End of April

    Erik Oster
    27 Mar 2015 | 2:02 pm
    Logan Wilmont, executive creative director at Cheil UK, will be leaving the agency at the end of April. He has been with Cheil since its London launch nearly four years ago. Wilmont arrived at Chiel following three years as chief idea architect at People, Ideas & Culture. Prior to that, he spent three years as creative director and strategy director at Naked Communications and two years as executive creative director at Draftfcb in London. That followed nearly a decade in New York, first as creative director at Euro RSCG and then as executive creative director and managing partner at…
  • RPA Hails Undiscovered Artists with Colorful Skeet Shooting

    Kiran Aditham
    27 Mar 2015 | 1:47 pm
    To celebrate its sixth year of collaboration with the Newport Beach Film Festival, Santa Monica-based agency RPA has unveiled this promo for the event, which takes place April 23-30. The theme, as you can see, is “Know New Art,” and the goal of the parties involved is to shine a light on unheralded artists and provide a major platform for them to showcase their talents. Featuring a lollipop-sucking, gun-toting punk rocker and her weary-yet-willing assistant, RPA’s :90 second clip, directed by identical twin duo the Friese Brothers, uses skeet shooting as a metaphor for…
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    Search Engine Journal

  • #Marketing 101: Developing a Content Strategy by @mdav1979

    Michael Davis
    29 Mar 2015 | 7:24 am
    Content marketing, if done well, can help increase the top of the funnel, make the middle of the funnel more effective and shorten the sales cycle.The post #Marketing 101: Developing a Content Strategy by @mdav1979 appeared first on Search Engine Journal.
  • Reviewing ‘Everybody Writes’ From A New Writer’s Perspective #SEJBookClub by @MarketingCath

    Catherine Quiambao
    28 Mar 2015 | 9:05 am
    A book review of Ann Handley's Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.The post Reviewing ‘Everybody Writes’ From A New Writer’s Perspective #SEJBookClub by @MarketingCath appeared first on Search Engine Journal.
  • #SEJSummit Speaker Steve Floyd on What Marketing Strategies Work Best For Your Business by @wonderwall7

    Kelsey Jones
    28 Mar 2015 | 8:12 am
    As the CEO and Founder of AXZM, Steve Floyd has a wide breadth of experience in all things marketing, from local search to content strategy. He will be sharing his insight and experience a speaker at the upcoming SEJ Summit in Dallas on March 31st. The conference ticket cost is being covered by our partner, Searchmetrics. Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting, and reporting for companies who want potential customers to find them faster. Want to attend? We still have a few spots open – so if you are in the Greater…
  • The Evolution of Keyword Research Tools [Infographic] by @jonharules

    Jonha Revesencio
    28 Mar 2015 | 7:30 am
    Let’s look back at the various keyword research tools that were developed to help us make our content stand out in the vast online ocean.The post The Evolution of Keyword Research Tools [Infographic] by @jonharules appeared first on Search Engine Journal.
  • Google Open to be Sued by UK Web Users After Losing Court Ruling by @mattsouthern

    Matt Southern
    27 Mar 2015 | 4:21 pm
    Google’s request not to be sued by British web users over privacy violations was dismissed by the UK’s Court of Appeal today, the BBC reports. The case stems from an incident which occurred during a nine month span between 2011 and 2012 where Google collected data on all Safari users, including those who opted out of having their information tracked. There’s incentive for Google to install cookies on users computers, because they can be used to track browsing history. With that information Google can deliver more personalized advertisements and generate greater ad revenue. Due to the…
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  • How to Win the War for the Everywhere Customer

    19 Mar 2015 | 5:53 pm
    The battle for the omni-channel customer experience has become a war for an “everywhere customer,” who uses multiple devices and channels for shopping and expects brands to be everywhere. On average, Americans own four digital devices and users who interact across multiple devices or channels are substantially more likely to purchase than those who do not. Some brands, such as Disney, Macy’s, and Wells Fargo, are moving from awareness to action by rolling out technologies that allow them to service everywhere customers online as well as in-store. And the early adopters will be rewarded:…
  • Why Mr. Spock Endures

    28 Feb 2015 | 9:27 am
    How does a fictional character eclipse his real-life creator and become embedded in the fabric of popular culture? I have been pondering the question while watching the widespread outpouring of grief and nostalgia in the wake of the death of Leonard Nimoy, the man who gave us Mr. Spock. When my older brother Dan called me on a cold Friday afternoon to share his favorite memories of Mr. Spock, I felt sad that we had lost Nimoy yet grateful for the enduring gift of Spock. As a child growing up with Star Trek via reruns in the 1970s, I admired Spock’s Vulcan logic, unbending loyalty to his…
  • Three Oscar-Winning Movies That Rewrote History

    19 Feb 2015 | 6:26 am
    Oscar-nominated movies should place more importance on historical accuracy than storytelling — at least that’s the conclusion you might draw from the criticisms lodged at American Sniper, The Imitation Game, and Selma. An angry cabal of tut-tutting, self-appointed guardians of public taste have attacked the directors of these movies for having the temerity to (gasp) take liberties with the real-life events that inspired the films (with Zaid Jilani of Salon characterizing American Sniper as a hideous pack of lies corrupting the minds of an unsuspecting moviegoing public). But…
  • Real-Time Marketing Is More Than an Oscars War Room

    18 Feb 2015 | 7:29 am
    The Academy Awards, Grammys, and Super Bowl constitute the peak of real-time marketing season. Throughout February, brands ramp up their efforts to generate instant buzz by capitalizing on the unexpected and exciting drama that unfolds throughout the course of these high-profile events. But as my recently published Gigaom report indicates, real-time marketing is more than a brand tweeting from a social media war room during the Oscars. Real-time marketing has become more influential across the entire marketing funnel, from awareness building to customer retention. To maximize the value of…
  • Do You Trust Your Audience? A Lesson from a Great Movie

    16 Feb 2015 | 6:10 am
    Do you trust your audience? Before you answer “Sure!” make sure you watch the famous “Sam the Lion” monologue from the Oscar-winning movie The Last Picture Show. In just four minutes, Director Peter Bogdanovich offers a lesson on earning the trust of your audience, one that applies to any content marketer. The scene focuses on Sam the Lion, an older denizen of a small Texas town, who fishes with two boys, Sonny and Billy, on a modest pond known as the tank. After the three idly shoot the breeze, Sam reminisces about a passionate affair from his past, a fleeting…
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    Tom Peters

  • Management: The Arrangement and Animation of Human Affairs in Pursuit of Desired Outcomes

    Tom Peters
    23 Mar 2015 | 2:01 pm
    I have been tweaking and twisting the attached document. Here's the latest. The post Management: The Arrangement and Animation of Human Affairs in Pursuit of Desired Outcomes appeared first on Tom Peters.
  • Audvisor: A Cool Friend’s Cool New Project

    Cathy Mosca
    20 Mar 2015 | 8:42 am
    When we interviewed Rajesh Setty for our Cool Friends collection, he described himself as a serial entrepreneur. Since then, he's skipped from one good idea to another, always with the the same goal, the tag line for his blog, "Bringing Ideas to Life, With Love!" Tom participated in a recent project, Audvisor. In Setty's words: […] The post Audvisor: A Cool Friend’s Cool New Project appeared first on Tom Peters.
  • The (REAL) Story on Management

    Tom Peters
    17 Mar 2015 | 9:36 am
    What follows is the byproduct of an enhanced (>140 characters) twitter discussion in February 2015 at @tom_peters: TP: "Management" is a dreary/misleading word. E.g., mgt/standard usage = shouting (or whispering, if you're a "Theory Y" aficionado) orders in the slave galley. Consider, please, a more encompassing/more accurate definition: "'Management' is the arrangement of human affairs […] The post The (REAL) Story on Management appeared first on Tom Peters.
  • Tweetstream:Leadership, Cognitive Biases, Etc.

    Tom Peters
    9 Mar 2015 | 7:32 am
    FYI: TP: Every day for every one of us—teen and octogenarian alike—offers numerous leadership opportunities. What are you waiting for? TP: Leadership's Big Four: Enthusiasm. Acknowledgement/intense listening. Helping others when you haven't got the time. Reading/learning. Michael St. Lawrence: Bonus Fifth: Lead to somewhere interesting and worthwhile. TP/My #5: "Be playful." I never trust anyone […] The post Tweetstream:Leadership, Cognitive Biases, Etc. appeared first on Tom Peters.
  • Profit Through Putting People First(“Good Guys”) Business Book Club

    Tom Peters
    4 Mar 2015 | 9:43 am
    Most business books focus on what's broken. This selection focuses on organizations that work & shine—by (actually, far beyond lip service) "Putting People First." Why not a book club? I've known organizations where such groups had very high impact. Nice Companies Finish First: Why Cutthroat Management Is Over—and Collaboration Is In, by Peter Shankman with […] The post Profit Through Putting People First(“Good Guys”) Business Book Club appeared first on Tom Peters.
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  • New Adventures with 10up

    Aaron Brazell
    22 Mar 2015 | 2:00 pm
    It’s such a weird feeling. Since I began this blog in 2004, I’ve been able to say I was truly hired exactly one time. That day was Jan 9, 2013. In 2004, I was employed by Northrop Grumman. In 2006, I left NG to pursue the startup world, I took up residence at b5media as […]
  • Dishonesty in Digital Marketing

    Aaron Brazell
    18 Mar 2015 | 3:48 pm
    $9.99. We used to look at that number, scratch our heads and rationalize the price as a marketing tactic to make buyers believe a product was cheaper than it was. This is all based on the psychology that $9.99 looks cheaper than $10 visually. $99.99 isn’t $100 because it’s not a 3-figure number. It’s a 2-figure […]
  • Adding a Time Start to WordPress Media Embeds

    Aaron Brazell
    9 Mar 2015 | 2:39 pm
    Ever have those times that you'd like to share a piece of media but have it start at a particular time? I did recently, and figured I'd share my solution. It turns out, WordPress does not support this feature out of the box (though you could argue, theoretically, that it should).
  • If I Had to do it All Again

    Aaron Brazell
    27 Feb 2015 | 4:24 pm
    As I sit here tonight, at a bar, typing on the WordPress app (which will undoubtedly make my fingers cramp typing long form), I’m thinking about my life. What has made me a man, a developer, a friend, and lover (I can even get in Oxford commas on the app!) In exactly five hundred and […]
  • The Internet is About to Become WAY Faster

    Aaron Brazell
    20 Feb 2015 | 8:08 am
    Earlier this week, the big news in the tech space surrounded the completion of the HTTP/2 Spec. Gibberish, gibberish, gibberish. What does this mean for the internet? The short version is: it’s about to become way faster. Faster is extremely important if you want to make money from traffic to your site. Or, you know, if […]
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    Brand New

  • Linked: Calligraphic Skills

    27 Mar 2015 | 6:58 am
    [If you can not see a video here view this post on Brand New] Link Seb Lester shows how strong his calligraphic game is by hand-lettering a bunch of corporate logos. Really amazing. A bunch more at the link or his Instagram account.
  • Noted: New Logo and Packaging for Snapple by CBX

    27 Mar 2015 | 6:52 am
    Oh, Snap! (Est. 1980) Snapple is a brand of tea and juice drinks which is owned by Dr Pepper Snapple Group and based in Plano, Texas. The company (and brand), which was originally known as Unadulterated Food Products, was founded in 1972. The Quaker Oats Company bought Snapple for $1.7 billion in 1994.[7] The company ran into problems and sold it to Triarc in 1997 for $300 million. Triarc sold it to Cadbury Schweppes for $1.45 billion in September 2000. It was spun off in May 2008 to its current owners. Today, Snapple produces more than 50 varieties of teas, juice drinks and flavored waters.
  • Reviewed: Friday Likes 123: From IS Design Studio, Vladimir Shlygin, and Epiforma

    27 Mar 2015 | 3:55 am
    From IS Design Studio, Vladimir Shlygin, and Epiforma We get very festive this Friday with colorful work from Lima, Moscow, and Porto. LAD Festival by IS Creative Studio While the logo for LAD (Latin American Design) has been around since 2012 — winning a BNAward at the time — it wasn't until this year that the organization, led by IS Design Studio's Richars Meza, hosted its first conference in Lima, Peru, the LAD Festival, and put the logo to work. The festival's identity is an explosion of bright fluorescent colors and not much more than the thunderous logo with some brief…
  • Linked: Burning Opinions

    26 Mar 2015 | 6:50 am
    Link Texas Senator Ted Cruz is the first major candidate to announce a Presidential bid for 2016 and his logo has caused stir. Chief among the complaints is Milton Glaser's, who says that "This looks like another example of flag burning to me." ("Another"? How many are there?). Yes, it's a flame but it's not a flag burning. It's not a great logo either but it doesn't suck and that should be stirring enough.
  • Noted: New Logo for Core77 by Ken Barber

    26 Mar 2015 | 6:44 am
    Bad to the Core Since 1995 has served a devoted global audience of industrial designers ranging from students through seasoned professionals. Core77 publishes articles, discussion forums, an extensive event calendar, hosts portfolios, job listings, a database of design firms, schools, vendors and services. Core77 provides a gathering point for designers and enthusiasts alike by producing design competitions, lecture series, parties, and exhibits." Design by: Ken Barber (Yorklyn, DE) Opinion/Notes: Core77 is an OBG. Original Blog Gangster. Being a blog before blogging was either…
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    Drew's Marketing Minute

  • How effective is your email marketing?

    Drew McLellan
    17 Mar 2015 | 6:17 am
    Email is still one of marketing’s greatest tactics but how effective is your email marketing? It’s easy to understand the allure of email marketing. It’s cost effective (but not free), it’s easy to plan and execute in advance and very few people don’t access their email every single day, so in theory – the audience is engaged with the medium. So why do so many efforts fall flat? I think we almost take it for granted. We think just firing off an email without thinking through the steps will still be effective. But the reality is, there are many elements that can make or break…
  • Creative versus strategy

    Drew McLellan
    6 Mar 2015 | 5:54 am
    Creative versus strategy. For as long as I’ve been in advertising and marketing – there’s been that age-old tug of war.  Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message? As you can imagine – the real answer is both.  An ad, website, brochure, e-book etc. that is visually interesting and has a compelling message is much more likely to have impact when it comes to trial or purchase of whatever is being sold. But sooner or later, compromises need to be make due to budget, timeframes, or other…
  • Love advice is not good marketing advice

    Drew McLellan
    27 Feb 2015 | 5:29 am
    As we celebrated Valentine’s Day this month – there were many a cliché uttered in the name of love. I want you to remember that in most cases, they don’t work as well as marketing maxims. Love advice is not good marketing advice. In fact, in general I might suggest that you shun cupid’s advice when it comes to marketing your organization. Let me give you a few examples. Absence makes the heart grow fonder: While this may be true in human interactions, buyers have a very short attention span. When your marketing is sporadic or worse – nonexistent, you can’t expect a prospect to…
  • Win a copy of Peter Shankman’s book – Zombie Loyalists

    Drew McLellan
    5 Feb 2015 | 6:22 am
    Marketing and PR guy Peter Shankman just releases a new book (Zombie Loyalists) that is on a topic that is near and dear to all of us at McLellan Marketing Group.  Given that our tagline is “create a love affair with your customer” the idea of having rabid fans who are a marketing tsunami is clearly one we endorse. Peter’s book drives home the point with this alarming statistic combination: 80% of companies think they provide superior customer service, and 8% of customers agree. What that should mean to you is — you can crush your competition if you get this right.
  • Use your inside voice – why your employees should be your #1 audience

    Drew McLellan
    2 Feb 2015 | 5:19 am
    When people think about marketing, they typically think about external marketing – marketing tactics aimed at potential customers. But no business can afford to forget to actively and regularly market to its own employees.  In fact, your employees should be your #1 audience. I’m not sure why business owners and leaders don’t see the importance of targeting their employee base, but it’s often either completely forgotten or it’s one of the smallest line items in the budget. Why is marketing to your own employees so important? Who usually interacts with your clients?   It’s not…
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    Brian Solis

  • Ellen Pao Loses Against Kleiner Perkins and Twitter Partners with Foursquare – ContextMatters #7

    Brian Solis
    28 Mar 2015 | 9:37 am
    Ellen Pao Loses Suit; Wins Awareness for Gender Discrimination The news is everywhere; Ellen Pao lost her discrimination lawsuit against Kleiner Perkins Caufield & Byers. At the same time, she’s being credited for disrupting how Silicon Valley does business. USAToday’s Ellen Weise joined the conversation to share her experience in the courtroom and her thoughts on the case. Twitter Partners with Foursquare Did you know that Foursquare is still alive and kicking? Did you also know that Foursquare is also a data company? We talk about the new Twitter and Foursquare deal and why…
  • Digital Transformation Starts with Reimagining the Customer Experience

    Brian Solis
    25 Mar 2015 | 5:11 am
    All customers are not created equal. This is also true for relationships. No business has the same relationship with their customers as you intend to have with yours. The thing is though, you must first define what a relationship with your customer looks and feels like and in turn, how they would describe it to their friends and colleagues. This is where the future of customer experience begins. At a time when technology is affecting how people go through life, one thing is becoming clear, everything is changing and that also affects the business of business. At the same time, technology is…
  • SXSW Jumps the Shark (Again?), The Meerkat Craze and Twitter’s Questionable Developer Relations – ContextMatters #6

    Brian Solis
    20 Mar 2015 | 10:07 am
    Jumping the Shark Has Jumped the Shark SXSW is a special event. It is what you make it and what you allow it to be. And, that’s what makes it both personal and serendipitous. That doesn’t stop people from asking every year whether or not SXSW has jumped the shark. Did you know that jumping the shark was a Happy Days reference? Chris and I talk about why SXSW is important and we speak to attendees about why they travel to Austin to experience it. Meerkat, Meerkasting Craze and Twitter’s (Lack of) Developer Relations Meerkat mania was everywhere at SXSW and the livestreaming…
  • Meerkat and the Ephemeral State of Livestreaming

    Brian Solis
    19 Mar 2015 | 5:05 am
    By now you must have heard about Meerkat, the latest tech media darling that lets people tweet (stream) live experiences with friends and followers on Twitter. It’s basically an easy to use app that combines ephemeral livecasting/livestreaming on top of the Twitter platform but through a dedicated screen where participants can see video, who’s watching as well as the Tweets between them. I call it Meerkasting and yes, it’s already a verb. I realize that most of the words I used up until this point were either geeky or buzzwordy. Leading up to the big SXSW Interactive event…
  • Insights: Interviews on The Future of Social Media as Curated by Anil Dash and Gina Trapani

    Brian Solis
    17 Mar 2015 | 10:55 am
    I’ve long admired the work of Anil Dash and Gina Tripani over the years. In many ways, each has shaped my perspectives in new media and its impact on our professional and personal lives over the years. It came as no surprise that Dash and Tripani collaborated on yet another project. This time, they created ThinkUp, a social media service that offers daily insights about you and your friends on Twitter and Facebook. To celebrate the launch of their latest venture, they assembled some of their most thoughtful colleagues to share their thoughts on the future of social media.  The result…
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    Branding Strategy Insider

  • Building Brand Experiences Through Coincidences

    Mark Di Somma
    27 Mar 2015 | 10:11 am
    Marketers can be surprisingly heavy-handed. The temptation, especially with big brands, is to thunder out answers that let customers know, in unequivocal terms, that they have been recognized. Think about the almost coarse way in which airlines greet their frequent fliers – with a bunch of features dressed up as privileges and a tiered recognition system that allocates them a color. It’s almost as if brands can’t help themselves. Informed by the mountains of data they have collected, many seem compelled to flash this knowledge under the noses of buyers, and to deliver “experiences”…
  • The Future Of Brand Competitiveness

    Mark Di Somma
    26 Mar 2015 | 12:10 am
    Three seemingly unrelated articles got me thinking today about the future of brand competitiveness in a world where the competitors are increasingly globally scaled. Conventional knowledge suggests that brands square off in the arena of public awareness. Each party assembles its awareness and loyalty generators and then launches a charm offensive to consumers offering them multiple reasons and multiple channels to choose them over others. In the fight between big and big, that’s a relatively straightforward competition. But how do you take on the biggest brands in the world if you are a…
  • Luxury Brand Strategy

    Mark Ritson
    25 Mar 2015 | 12:10 am
    Considering a luxury brand strategy? Begin with the fundamentals. Luxury brands don’t start with prestige and premium – they begin with a founder who inevitably comes from the middle of society rather than the top. Madam Chanel was an orphan, Guccio Gucci a merchant’s son from Florence – founders are artisans not aristocrats. Next you have to examine the categories where they launched their businesses. To our eyes today, a category like champagne is an ancient and established one. But back when a young monk named Pierre Perignon was experimenting with the fermentation of grapes, the…
  • 4 Ways Brands Should Support Sales Teams

    Mark Di Somma
    24 Mar 2015 | 12:10 am
    While there has been plenty of discussion around how marketing and sales teams should play well together, the onus on brand owners to proactively support people in the field seems to have attracted less attention. Customers, of course, make no distinctions between which parts of the organization they are dealing with at any one time. In that sense, brand is sales: a brand is only as good as its ability to attract, convert and retain fickle buyers. So, could brand managers be doing more to help sales and frontline teams? Here are four ways that these historically distinct teams can get more…
  • Brands And The Evolution Of Surprise

    Chris Wren
    23 Mar 2015 | 12:10 am
    Capturing surprises likely started with the invention of the camera and it seems we will never tire seeing how ordinary people react in extraordinary situations. The popularity of sites like Upworthy has helped call attention to the kind of surprises that give people hope — the single mother of three who works as a maid is asked to clean a house not knowing that it is about to be given to her; the science fair winner whose family went bankrupt is awarded a full scholarship to a major university. While media coverage reports on an unending series of potential disasters deemed newsworthy,…
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    PRNewser Feed

  • Maybe Lululemon Was Too Honest With Its #WeMadeTooMuch Hashtag

    Tonya Garcia
    27 Mar 2015 | 3:57 pm
    Why drive it when you can run it. — lululemon men (@lululemonmen) March 21, 2015 Lululemon, like many companies, took to Twitter to advertise a recent sale, using the hashtag #wemadetoomuch to let folks know they should take advantage of a good deal. But, according to MarketWatch, that level of honesty was not what investors wanted to hear. By Monday, the company’s stock had fallen 4.8 percent. This after an increase of 40 percent over the past four months. Overall, Lululemon has had a rough year with their see-through pants snafu and execs who don’t…
  • #AskSeaWorld Reputation Campaign Fails Miserably

    Patrick Coffee
    27 Mar 2015 | 3:35 pm
    Can we all please lay the “social media hashtag Q&A for troubled clients” strategy to rest?! Earlier this week we noted that SeaWorld was about to launch a multi-million dollar campaign to improve its reputation. Based on a quick scan of the results for its #AskSeaWorld hashtag, we have to say that the campaign to date has not been a great success. John Hargrove, a former employee turned author who is now the exact opposite of a brand advocate, hit The Daily Show last night, and it was brutal: Former trainer @johnjhargrove TAKES DOWN #SeaWorld on @TheDailyShow:…
  • Biggest Stories of the Week

    Patrick Coffee
    27 Mar 2015 | 3:06 pm
    New Domain Name [Dot] Sucks for Hated Companies Oreo Times Stunt to Coincide with Solar Eclipse STUDY: Influencer Marketing Pays $6.50 for Every Dollar Spent PR, Ad Execs Say ‘Integrate or Die’ 5 Questions on Social Media Management for Caleb Garling
  • Apple, Yelp, Salesforce, and More Protest ‘Religious Freedom’ Bills

    Patrick Coffee
    27 Mar 2015 | 1:21 pm
    In case you missed it, Indiana Governor Mike Pence passed what’s called a “religious freedom” bill essentially allowing businesses in the state to refrain from serving any particular demographic that conflicts with their religious beliefs. While the move will almost certainly boost Pence’s standing among key audiences, a few major businesses and celebrities are less than pleased. Twitter star George Takei started the #BoycottIndiana tag after the law passed yesterday: Outraged over Indiana Freedom to Discriminate law, signed today. LGBTs aren’t 2nd class…
  • How to Create Value Beyond ‘Hits’

    27 Mar 2015 | 12:45 pm
    This is a guest post by Max Nelson, comms lead at Maryland-based marketing/PR agency SalientMG. When I think about the role PR can play for a business, there is one basic idea that I’ve found is often misunderstood by people who aren’t in the industry: business success should drive PR success, not the other way around. I have seen companies with low sales or problematic products view PR as a savior and essentially say, \"If only we could get a few media hits, we would be able to close more deals or sell more products.\" But this is a backwards way of looking at things. Companies need to…
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    Duct Tape Marketing

  • Weekend Favs March Twenty Eight

    John Jantsch
    28 Mar 2015 | 9:10 am
    Weekend Favs March Twenty Eight written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. Spent some time this week at Social Media Marketing World in San Diego Good stuff I found this week: Autopilot – software designed to help…
  • Experiential Design: the Importance of Cohesive Event Branding

    Guest Post
    27 Mar 2015 | 9:12 am
    Experiential Design: the Importance of Cohesive Event Branding written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today’s Guest Post is by Tori Atkinson – Enjoy! Event branding offers companies, organisations and collectives a chance to massively amplify awareness – using experiential design best practices to offer an impactful and unforgettable experience. Through the power of distinctive, dynamic design, businesses can harness the immense potential of event branding – but it’s only through an intelligent and cohesive approach…
  • How Working Collectively Can Create a Better Customer Experience

    Guest Post
    26 Mar 2015 | 8:04 am
    How Working Collectively Can Create a Better Customer Experience written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today’s Guest Post is by Duct Tape Marketing Consultant, Jamie Patterson-Kaulmann – Enjoy!  via PhotoPin The concept of the Marketing Hourglass is ubiquitous in the marketing world. An improvement on the traditional marketing funnel, it expands the traditional funnel by adding a back half to the equation and putting the focus of marketing on the total customer experience. In the same way that John has introduced the Marketing…
  • The Science of Capturing People’s Attention

    John Jantsch
    25 Mar 2015 | 4:18 am
    The Science of Capturing People’s Attention written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Ben Parr Capturing attention in an information overloaded, always on world is tough and getting tougher. But, getting noticed is absolutely the first step to getting tried and ultimately getting referred. Some people might take this as a call to creating that great viral cat video, but more than anything it’s a call to do something that’s intentionally attention worthy. This isn’t about your 15 minutes of fame,…
  • YouTube Adds More Interaction to Videos With Cards

    John Jantsch
    24 Mar 2015 | 4:54 am
    YouTube Adds More Interaction to Videos With Cards written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Cards are all the rage in digital circles it seems, so YouTube has jumped on the bandwagon adding a cards feature as a way of creating greater interaction. Think of cards as ways to add information to another piece of information. For example, Twitter Cards allow you to add a video to a tweet and WordPress supports plugins that allow you to add cards to widgets and sidebars so that information supporting other information comes to life. With…
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    Dose of Digital

  • YTT Podcast – 12: ‘Influential Petting Zoos’

    Bill Evans
    26 Mar 2015 | 6:10 am
    This week special guest Jack Barrette from WEGO Health stops by to discuss how patient influencers may be the key to finally achieving the goal of ‘customer centricity’, why brand teams are more voyeristic than engaged, the pitfalls of being an SMDB, how the fears of an FDA crackdown just don’t hold water, how brands […]
  • Fusion: The Inside Story About The Creation Of ResearchKit

    Bill Evans
    20 Mar 2015 | 7:56 am
      Daniela Hernandez reporting for Fusion has a great piece on how ResearchKit came to be, and some of the best reporting that’s been done on the service. After Friend’s talk, O’Reilly approached the doctor, and, in typical tight-lipped Apple fashion, said: “I can’t tell you where I work, and I can’t tell you what I […]
  • YTT Podcast – 11: ‘Gender Politics’

    Bill Evans
    19 Mar 2015 | 5:38 am
    This week special guest Tara Marsh stops by to discuss the current dynamics of gender roles in the advertising and marketing industries, Sheryl Sandberg’s Lean In campaign and if it misses a larger point, the generational differences of how women are viewed in the workplace, what role men have to play in empowering women and […]
  • A Closer Look At The Apple Watch Pricing

    Bill Evans
    17 Mar 2015 | 11:30 am
    A lot has been made about the pricing structures for the Apple Watch since the event on March 9th. Most of the commentary has been about the perceived over-priced nature of Apple’s 3 lines of watches. While the Apple Watch Edition is getting most of the attention due to it’s 10,000 and upwards price tag, […]
  • The Macalope: Digerati, Heal Thyself

    Bill Evans
    17 Mar 2015 | 9:53 am
    So much win in this piece. Thank goodness we have protectors of our very humanity like Timothy Egan who can rush to the pages of the nation’s greatest newspaper to burn the witches of technology as they arise. “I hate the new Apple Watch.” [The Macalope wades into the ocean. He lies back, letting the […]
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    Go Media™ · Creativity at Work

  • Mockup Everything Releases: March 2015 – Women’s T-Shirt, Crop Top and Hoodie Dress Templates

    Mockup Everything
    27 Mar 2015 | 4:00 am
    Women’s T-Shirt Mockups and More! Hello Mockup Everything Faithful, Thanks for stopping by to take a peek at our latest and greatest Mockup Everything templates. We’re stepping up our game this year, now offering you Pro Users six new templates per month (as opposed to the five in previous years). We hope that this, among the other perks associated with our Pro Account, has you pretty pleased today. Try our Pro Account Not yet a Pro User? Not to worry. You can try our Pro account free for 7 days here > Mockup Everything Pro with 7 Day Free Trial We think you’ll be…
  • 98 Skull Vectors You Need Now

    Go Media
    26 Mar 2015 | 5:00 am
    Skull Vectors for Days When we first thought to create a new skull vector pack, we thought we’d simply update some of our older stuff. Perhaps add a few new skulls, refresh them and polish them up like a shiny new pair of shoes. After all, we have some great stuff and skulls never get old, now do they? But here’s what happened – We reached out to some really great friends and kind of got carried away. What came about was a… BRAND. NEW. SET. Ninety eight brand new skulls and related vectors. Yes, completely new content created by seven talented folks we know and love,…
  • Go Media Podcast – Episode 28 – What’s the deal with Go Media and WMC6?

    Bryan Garvin
    25 Mar 2015 | 6:30 am
    Go Media Podcast Episode 028: Podcast for Graphic Designers In this episode, Bryan talks about what Go Media’s been up to over the last few months, explains why the podcast has been a bit silent, and what we’ve got planned moving forward. Plus, he sits down with Heather to talk about WMC Fest 6. Listen to the Podcast for Graphic Designers Subscribe: iTunes • RSS • Stitcher • Soundcloud What We Talked About 0:47 – Where Did The Podcast Go? 3:37 – What to expect during Season 3 of the Go Media Podcast for Graphic Designers 5:41 – The launch of…
  • Branding: More Than Just a Logo

    Go Media
    24 Mar 2015 | 4:00 am
    How to Build a Strong Brand Identity What is your brand? Who is your brand? And why should we care? When most people think of a ‘brand’ they think specifically about a logo (known by graphic designers as a ‘mark’) – Nike’s swoosh, McDonald’s golden arches, Coca-Cola’s wave. While a logo is certainly one very important part of a brand, it’s so much more than that. Let’s start with Brand 101: A brand represents everything you are as a company. Everything that you say and do shows your prospective customer who you are. It’s your…
  • Design Firm How-To: Writing Your Company Story

    Go Media
    20 Mar 2015 | 4:00 am
    How to Write Your Company Story An excerpt from Drawn to Business by Go Media President William Beachy Who are you? What do you do? What makes you different? Who is your ideal customer? What problem are you solving for them? All of this needs to be communicated in a simple story. People love stories. People remember stories. How compelling is yours? People love stories. People remember stories. How compelling is yours?Click To Tweet - Powered By CoSchedule Simply telling a customer “We’re a design firm that does branding, print design and web development,” is not enough. You’ve…
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    Digital Influence Mapping Project

  • 3 Lessons on Becoming More Data-driven in Digital Marketing

    John Bell
    15 Mar 2015 | 9:13 am
    One of the biggest changes for marketers over the next 10 years will be to become more and more data-driven. Think about what that actually means. If you are a direct marketer, that’s all about more precise performance measurement. If you are a researcher, it may mean more efficient ways to learn about your customer. For a C-suite executive, it is the promise that unleveraged customer data (i.e. “big data”) will be massaged into some useful form and then, ta-da, the miracle happens and all marketing, not just direct marketing, becomes instrumented and completely scientific.  …
  • 11 Ideas Driving the Modern CMO

    John Bell
    2 Feb 2015 | 4:30 am
    Being ‘modern’ sounds quaint. It’s one of those baffling descriptors used for architecture and even art that more often than not describes something created a long time ago. But the simple definition of modern means “of, relating to, or characteristic of the present or the immediate past” and “involving recent techniques, methods, or ideas.” It’s neither futuristic nor anchored in a naïve, Worlds Fair-image of the near future. The modern CMO is about using the tools of today, sometimes in new ways. This isn’t about Google Glass, neuromarketing or even the Internet of…
  • Four CES 2015 Trends with Marketing Relevance

    John Bell
    29 Dec 2014 | 7:44 am
    First things first. I have to actually get to CES 2015. Last year, record snowfall grounded me. Since it’s almost 50 degrees about a week in advance, I am pretty sure I’ll make it this year. If you are there, ping me via Twitter -  @jbell99 – and say hello. As a marketer, I am eager to get a glimpse of behavior-changing trends. While I am curious to see with my own eyes some of the most obvious trends – phablets, 4K TVs (what happened to 3D and curved?), and the increasingly connected car, there are a few things I will be on the lookout for beyond these big trends.   Four…
  • Six Sources for Content Marketing Inspiration

    John Bell
    8 Dec 2014 | 4:54 am
    I am always learning. While I have accrued expertise in many areas, my knowledge is never static, never authoritative, always subject to improvement. I learn from doing. I learn from interaction and I learn from reading just a ton of stuff (including information design sites that feature Game of Thrones Decoded). Professionally, I am focused in defining a new type of marketing which I will choose to call ‘social content marketing.’ Call it whatever you want, for me it’s all about creating more valuable content or content experiences. I read some pretty obvious sources routinely and some…
  • Content Marketing Designed to Help Behavior Change

    John Bell
    24 Nov 2014 | 4:20 am
    Brands who want to get the most out of a content marketing program ought to embrace a user-centered approach to developing and delivering that content. The content and the channels that deliver that content should be designed around prospect and customer intent. What do people want to get done, what decisions do they have to make towards an end, what questions do they have. Design around that not around what you want them to know about you. Good user-based design will always communicate the latter by “showing” not “telling.” The ultimate utility and the hardest to deliver against is…
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    The Hidden Persuader

  • "Food for thought"

    hidden persuader
    28 Mar 2015 | 3:43 am
    "We’ve lost touch. Clients now describe us as suppliers. I've always hated that because in the old days we were partners and had the sort of relationship that lawyers and accountants enjoy nobody ever describes them as suppliers."- Peter Mead
  • Ricky Gervais ad1

    hidden persuader
    26 Mar 2015 | 9:19 am
  • #TBT

    hidden persuader
    26 Mar 2015 | 8:32 am
    Queen Elizabeth's Foundation for Disabled People - Eggs from Peter Souter on Vimeo.
  • Taco Bell "Routine Republic"

    hidden persuader
    24 Mar 2015 | 9:29 am
  • "Food for thought"

    hidden persuader
    16 Mar 2015 | 7:36 am
    “It’s about recognizing that people don’t want to be interrupted, yet choose to interrupt themselves.” - Marc Mathieu, Unilever
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    Jason Fox

  • A Pox of Kardashians

    Jason Fox
    27 Mar 2015 | 8:18 am
    This winter, few things have been hotter, Biblically speaking, than the Exodus. Hotter than the Second Coming. Hotter than driving your life purposefully. Hotter than C.S. Lewis at the New Converts class. Hotter than naming your hipster-friendly side service “The Upper Room” in 2002. Hotter than the water I’ll be in with the editor if I don’t knock it off. This current enthusiasm for all things Exodus can be traced to the 1956 Technicolor explosion known as “The Ten Commandments,” proving that things really do take a while to migrate from the coasts to the middle of the country.
  • The Smoover Side of Fellowship

    Jason Fox
    2 Feb 2015 | 11:18 am
    Dating is hard. And by dating I mean the physical act of pitching and catching woo (don’t worry, it’s non-toxic) and not messaging kissy-faced emoji to thy weekly soul mate until you accidentally text your mom that she’s your “rib match.” It requires thought, planning, no small amount of cash or credit, and someone willing to voluntarily endure your “natural musk” (this applies to you, too, ladies) for an hour or six. And therein lies the most formidable challenge of today’s dating world – acquiring the datee. Now, in today’s “modern” world with its eHarmony.coms and…
  • The Obligatory Super Hole IX

    Jason Fox
    1 Feb 2015 | 8:55 pm
    Why am I here? Oh yes, to elucidate this year’s crop of Super Bowl broadcast advertisements for upwards of two dozen mildly enthused readers. I shall endeavor to deliver adequate amusement. The guidelines: I only review ads shown during the four quarters of the game, so no pre- or post-game spots. And no movie trailers, TV show promos, NFL ads (PSAs excepted) or local ads. Spots are arranged in alphabetical order according to brand. I may have missed a couple. You’ll live. As always, if you had a had in creating one of the ads that I ream, don’t forget who actually got a spot on the…
  • In With the Old

    Jason Fox
    3 Jan 2015 | 11:12 am
    Welcome to 2015. Or, as the not-as-averse-to-sarcasm-as-you-would-think Holy Spirit calls it, the 23rd Anniversary of Your Resolution to Learn More About the Old Testament Beyond Psalm 23. (The Holy Spirit is often quite verbose, as well.) And while the best way to delve deeper into the depths of divine doctrine might be to procure a good study guide, exhaustive concordance, tri-color highlighter and, you know, a Bible, I think we can all agree that the best method is rarely the easiest method. But the easiest method is often good enough. Subject to approval by our triune God. Which is still…
  • Sell Softly and Carry a Big Brand

    Jason Fox
    11 Dec 2014 | 12:05 pm
    In that specific world where only closers get coffee and WKRP’s Herb Tarlek is spoken of in reverent tones despite being 30 years past his pop culture sell-by date, there exists a special something known as “The Ask.” It most often occurs after a salesperson has given their spiel, answered questions, deflected objections and has still managed to keep either the proverbial or literal door from being slammed in his or her face. They ask for the sale. They ask what can be done to get you into that car today. Or that new wireless plan. Or even if you want fries with that. Done correctly,…
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    Brains on Fire

  • Friday Fotos | Remodel Edition

    Amy Taylor
    27 Mar 2015 | 1:09 pm
    New map for our old office space.  New conference table…coming soonish. A cool way to think about what drives us. Cleaning day! Wishing you a purrrrfect weekend. The post Friday Fotos | Remodel Edition appeared first on Brains on Fire.
  • I hope you get pneumonia.

    Robbin Phillips
    23 Mar 2015 | 8:40 am
    If I move again, it will be to a really tiny house like this one. About four years ago, I got pneumonia. Trust me. Coughing up blood makes you listen hard to a doctor’s advice to stay in bed. So I canceled my fancy plans to meet with a client on the west coast. And canceled all my calls and meetings. No one really even batted an eye. It was rather humbling. Then I went to bed for a solid week and an entire weekend. I spent a lot of time thinking during those ten days. About what mattered. And what didn’t. I didn’t check facebook or email or twitter. I just slept and slept and slept…
  • Friday Fotos | La-La Land Edition

    Amy Taylor
    20 Mar 2015 | 10:54 am
    Pie for Pi Day. Our ancient floorboards are becoming our new conference table — and we can’t wait to see the final result. Greenville goes to (BOF)LA. Beau doing a little nasal proofing of our handiwork. Hope your St. Patrick’s Day was good and green. The post Friday Fotos | La-La Land Edition appeared first on Brains on Fire.
  • How to Be Good: It’s So Obvious That It’s Not

    Amy Taylor
    18 Mar 2015 | 6:56 am
    For some reason, whenever I go grocery shopping, I find myself drawn to a random row of product in the baking aisle. The “weird flours,” if you will. I always wonder about the people who are purchasing those little bags of coconut flour and hazelnut meal. “What are you doing with all that chia seed,” I find myself wondering. It’s like they’re all part of some kind of super secret culinary club. Don’t mind us. We’re just hanging out in inconspicuous packaging on the middle shelf. Move along. Nothing here to see. Except it turns out there…
  • What’s your moonshot?

    Robbin Phillips
    16 Mar 2015 | 6:23 am
    A couple of weeks ago, I attended a Rapid Ingenuity Blitz in NYC. Greg Galle from Future Partners shared Google’s criteria for moonshot idea during the Blitz. 1. Must be an idea that will affect a million people.  2. People will say you are nuts.  3. Yet you still believe it’s possible.  Don’t you just love that? I found myself watching a video of Sophia Amoruso, the founder of Nasty Girl the other day and I thought again about this moonshot notion.  Whether you like her products or not, she’s barely 30, she’s empowering young women to dress how ever they…
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    Content Marketing Institute

  • An Editor’s Rant: 7 Questions Every Writer Should Be Asking

    Ann Gynn
    29 Mar 2015 | 3:00 am
    I don’t want you to read this. No, really, don’t waste your precious time. Sure, it’s about content marketing. And yes, it will help your content marketing efforts. But, I don’t really want you to read this. Those words don’t actually appear on most screens, but that’s what too many writers communicate to readers when they craft boring, generic, pointless leads. They tell potential readers to look elsewhere for interesting, valuable content. As the editor for CMI’s blog, I have read all types of leads – many good ones, too – in the submissions. I’ve been editing for more…
  • This Week in Content Marketing: The Third Era of the Internet Has Begun

    Joe Pulizzi
    28 Mar 2015 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this week’s episode, Robert and I discuss AOL co-founder Steve Case’s take on the third era of the Internet (yes, this is such a thing). We also ponder whether or not LEGO went off the rails with its “beauty tips for girls” section in the LEGO Club magazine, and explore PR’s role in content marketing. Next, we critique a set of predictions on the future of consumer behavior and advertising and finish up this week’s news with a look at revenue models for podcasts. …
  • 9 Free Analytic Tools to Measure Your Content Effectiveness

    Julia McCoy
    27 Mar 2015 | 3:00 am
    Analyzing the impact of your content doesn’t need to be a costly endeavor. These nine analytic tools are free (or almost free). Identifying which ones help inform your content marketing goals, using them regularly, and adjusting your content so your results are aligned even better with your objectives will boost the effectiveness of your content marketing efforts. 1. Google Analytics The first, most important, and the ultimate tool that every website manager and marketing expert needs is Google Analytics. It’s among the best ways to get vital information about the performance of your…
  • Jesse Desjardins Tells How His SlideShare Posts Got Him Fired and Hired

    Pamela Muldoon
    26 Mar 2015 | 9:00 am
    Jesse Desjardins is a go-getter. Throughout his career, he has gone after what he wanted to do – even if the first answer was no or a deadline had passed. Finding success in that approach to life, Jesse wonders why more people don’t just take a chance and strive to do what they’re passionate about. In this episode of The Pivot, Todd Wheatland sits down with Jesse to find out how a Canadian became the Head of Social Media for Tourism Australia and to discuss all the difference SlideShare has made in Jesse’s life. Listen to Todd’s full interview with Jesse Desjardins here: Download…
  • Don’t Sound Like Everyone Else: 12 Essential Elements to Create a Consistent Brand Voice

    Dr. Andrew Bredenkamp
    26 Mar 2015 | 3:00 am
    Want to know what big, disparate companies like Microsoft, LinkedIn, MarketingProfs, Unilever, Yamaha, Cisco, and Google all have in common? They recently began paying more attention to their corporate tone of voice. Any guesses why? It’s because they understand what an important role their tone of voice plays in how their customers perceive them. Plus, they recognize that crafting their content with its own distinct and recognizable voice helps differentiate their brands from their competitors. Of course, finding the right tone for your company is no small task. There are lots of factors…
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    Firepole Marketing Blog

  • Are You Missing a Key Point To Make Your Business Grow Faster?

    Guest Author
    27 Mar 2015 | 4:00 am
    You’re out to lunch with a friend you haven’t seen in a while. “How’s business?” your friend asks. “Fine,” you say. “It’s going well.” And while it’s not a total lie – your business is doing OK – it isn’t growing the way you wanted it to. Rather than talk about it with your friend, you quickly change the subject. Does this sound familiar? Unfortunately, too many entrepreneurs are stuck in a place of “not doing badly, but not growing either.” It’s easy to come up with generic explanations to why…
  • Want to Monetize Your Blog? A Not-So-Quick Guide to Creating a Paid Offering Your Readers Will Buy (and Love)

    Guest Author
    26 Mar 2015 | 4:00 am
    “I can’t make money from my blog because I don’t have an idea.” Sounds familiar? Having a sizeable audience, investing a ton of time and money into running a blog, yet still making zero from it… Few things are more frustrating. Yet the web overflows with profitable launch breakdowns, case studies, screenshots of PayPal statements, and well-deserved brags. Every blogger except you is living the dream. Every monetization idea they have becomes an instant hit that readers rave about and throw piles of money at. You see successful, profitable blogs everywhere and wonder what you are…
  • From Dreaming to Doing: How to Go From Planning Your Online Course to Making Your Course a Reality

    Felicity Fields
    25 Mar 2015 | 4:00 am
    Imagine this: you’ve got a great idea for an online course. Maybe you have lots of great ideas, all chasing around in your brain. You’ve read blog posts on how to build your course, attended webinars, maybe even purchased some online trainings. Despite all that, though, your course just isn’t coming together the way it should. There’s something missing, something holding you back from making that course a reality. This was the case for eleven of our audience members who traveled to Montreal last September for an intense 3-day event on building their own online courses.
  • CEI 109: Taking Ownership of Your Health and Business with Chris Brogan

    Audra Casino
    24 Mar 2015 | 4:00 am
    Today’s podcast is a real treat – the kind that won’t add an inch to your waistline! Danny talks with Chris Brogan, the founder of Owner Magazine, and a best-selling author of a number of books. Recently Chris has stepped outside his normal realm and embarked on a journey of defining ownership beyond business – and it starts with your health. Find out how owning your business begins with owning your own life and health. Just click the play button below to get started! Podcast runtime: 23 min 02 seconds | Transcript Key Points At 3:16 – Chris talks about his…
  • 6 Blogging Geniuses Share Their Money-Making Secrets

    Lisa Baker
    23 Mar 2015 | 4:00 am
    We’ve been talking a lot lately about how you can make money from your blog. Because as fun as blogging is as a hobby, it’s even more fun if you can do it full-time. But just talking about all the different ways you can make money from a blog can get a little abstract, so we wanted to give you some examples. Today, we talked to some of our favorite bloggers about how their blogs make money — and how you can do the same. Make Money With Affiliate Marketing Affiliate marketing means promoting other people’s products on your blog. It can be as simple as signing up to be an Amazon…
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  • Squirrels Eating Pizza

    David Churbuck
    19 Mar 2015 | 7:56 am
  • Adventures in Robotics

    David Churbuck
    12 Feb 2015 | 9:30 am
    I can’t embed this in the post for some reason, but for some reason this video fascinates me. Why the spinning Popeye Arms? Hunts
  • Another day, another annoyance

    David Churbuck
    12 Feb 2015 | 5:35 am
    So two new types of spam to hate. First are the LinkedIn abusers who send the guilt inducing emails asking me to buy their super-duper marketing automation systems; and then a week later act all butt-hurt and demand a yes or no answer. Those dickheads get to meet the Man in the Chair. LinkedIn has turned into a shallow money trench of desperate lead generators and sleeve-tuggers. As a so-called “thought leadership” platform it is where good ideas go to die on the altar of buzzword bingo. Once a resume network, it’s now a bazooka of spam. At least leaves me alone.
  • Inn Keeper’s Disease

    David Churbuck
    11 Feb 2015 | 11:35 am
    The blizzard's moving in Looks like you're wrong again When cabin fever hits It sends us into fits Of innkeeper's disease And screaming in the trees The blizzard never ends The blizzard buries them Blizzards, Buzzards, Bastards -- Scissorfight I haven’t been outside for more than five minutes at a time over the last three weeks of this wretched winter. My skin feels like I’ve been belt-sanded while I sleep. Vitamin D levels are at all-time lows. The cars have slush udders and are rusting out before my eyes. The driveway is where hips go to break. Yesterday I staggered to the…
  • Why the recent podcast revival?

    David Churbuck
    15 Jan 2015 | 5:55 am
    Over the holidays my daughter spent hours sitting in an armchair, headphones clamped to her ears, staring at the window at the bird feeders, listening intently to her iPhone. She was addicted to “Serial” — the 12-episode tale of a 1999 murder of a high school student in Baltimore and the detailed investigation by public radio reporter Sarah Koenig. Each episode is about an hour long and so last night, during my evening commute I listed to all of the first installment and most of the second. It’s pretty compelling stuff and apparently has become the most downloaded…
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    Ries' Pieces

  • Hashtag Branding - How to not get burned

    19 Mar 2015 | 11:53 am
    Starbucks, like most companies these days, is obsessed with buzz. Not the kind you get from a double-espresso but the kind you find online with tweets, hashtags and likes. It used to be that the major media outlets controlled the conversation. Today, consumers via social media have the power to start, join or change the conversation. The media covers the buzz instead of creating it. As a result, companies are trying harder than ever to encourage consumers to start conversations online with hashtag campaigns. The hope is for a viral success that will reflect positively on the brand. That is…
  • Super Bowl 2015

    2 Feb 2015 | 1:04 pm
    There was a lot of action on the field during this year’s Super Bowl including a spectacular ending. There wasn't as much action in the ads since most of them took a thoughtful, serious, sentimental approach this year. We saw fewer special effects, sexy girls and kicks to the crotch. And the few that took that route fell flat. What did score big is what always scores big. Ads from brands that own strong positions in the mind, that dominate categories and that hammer us with a familiar theme and visual in a new and entertaining way. Consistency Works Budweiser “Lost Dog.” The more you…
  • High Hopes for Marley

    19 Nov 2014 | 10:44 am
    The Weed Wars are coming. As the legalization of marijuana continues to move forward, we will see hundreds of homegrown brands turn into a handful of big brands and eventually a couple of dominant brands. It happened with cars; it happened with beer; it happened with computers; it happened with energy drinks. It will happen with marijuana. Being first in the mind with the right name goes a long way in dominating a category. In personal computers, Apple was a much better name that TRS-80 or Commodore Pet. In beer, Yuengling was first but never got into mind outside of its home town because the…
  • Burger King loses its way

    21 May 2014 | 12:47 pm
    What kills most marketing programs is “change.” When you keep changing your slogans, you confuse consumers and after a while they don’t attention to what you are trying to say. Over the years, Burger King has had a lot of slogans. Remember “Where is Herb?” Burger King spent over $40 million trying to find him. They never did! Three of Burger Kings were powerful and each if used consistently could have done more to build the brand. “Home of the Whopper.” “Broiling, not frying.” “Have it your way.” So what is Burger King doing lately? The same thing they have done in the…
  • Super Bowl 2014

    3 Feb 2014 | 1:40 pm
    Unless you were a Seattle fan, the 2014 Super Bowl wasn’t a super game to watch. The puppy bowl was more competitive. So that left a lot of pressure on the commercials to deliver some much needed excitement and entertainment. A few spots delivered but most were not very memorable. One thing that continues to make the difference between failure and success is the use of a consistent visual hammer. Here is my recap of the 2014 winners and losers. Budweiser – Puppy Love. The Clydesdales are instantly recognized as the visual hammer for Budweiser. Anheuser-Busch has been using the horses for…
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    Ryan Stephens Marketing

  • The Art of the Pitch: Persuasion and Presentation Skills That Win Business

    Ryan Stephens
    9 Mar 2015 | 8:29 am
    “We sell ideas in presentations – whether those presentations take place in a boardroom or a coworker’s cubicle – which means that presentations form the very building blocks of our careers.” — Sally Hogshead What good is a great book if nobody reads it and spreads the ideas within? What good is your product if I don’t know how it will improve my life? Here’s a universal truth: You can have the best idea, the most innovative product, or the most beautiful work, but it’s rarely going to sell itself. Peter Coughter has coached executives from Crispin…
  • 4 Timeless Business Lessons from Obvious Adams

    Ryan Stephens
    1 Feb 2015 | 7:44 am
    “Obvious Adams: The Story of a Successful Businessman” was first published as a short story in the Saturday Evening Post in April, 1916. (Free PDF here). It’s been reprinted in book and Kindle format a couple of times, perhaps most notably by Forgotten Books in 2012. At only 70 pages I breezed through this little book and if you work in business, especially marketing, I highly recommend it for you as well. Too often we make things much harder than necessary. We try to get “too cute” when in reality we just need to identify what’s essential, articulate…
  • 10 of My Favorite Reads from January 2015

    Ryan Stephens
    31 Jan 2015 | 12:04 pm
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts I encountered during the month of January 2015. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how you apply the…
  • Why Are We All So Damn Busy?

    Ryan Stephens
    15 Jan 2015 | 10:53 am
    “In our obsession with optimizing our creative routines and maximizing our productivity, we’ve forgotten how to be truly present in the gladdening mystery of life.” – Maria Popova The truth is too many people wear busy like a badge of honor. In fact, think about it, when was the last time someone you know, over the age of 18, complained about having too little to do? I’ll wait right here. “Busy has a dangerous allure. If your normal is busy, it’s tough to sit quietly with your thoughts or to really feel what you’re feeling,” writes Dina Kaplan in…
  • It Was a Quiet Year for Me

    Ryan Stephens
    31 Dec 2014 | 7:09 am
    At least that’s probably what it seems like to you. In truth, it was a pretty stressful year and I (mostly) kept my head down grinding… and learning. In fact, here’s 125+ of my favorite reads (and takeaways) from 2014. I started 2014 focused intently on my five pillars for a healthy and happy life. And, if you’re interested, I tracked everything relentlessly. In March, I led a holistic marketing and PR strategy and execution for a Kickstarter campaign that raised just shy of $122,000, which was 243% of the funding goal and, at the time, represented the top 1% of all…
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  • flavor of someone's home

    26 Mar 2015 | 5:24 am
    Did you grow up eating flavored rice and noodles from Knorr? The memory seems to be the most comforting thing now that we are older we and more aware of the ingredients in these bags. Knorr wants to capitalize on that nostalgia in their new campaign that touts "The greatest flavor on earth? The taste of home." So, live a little and go get your self a bag of cheddar broccoli rice and forget about the unpronounceable ingredients.
  • online banana buying

    26 Mar 2015 | 5:19 am
    There is probably a grocery store in your area that offers online shopping that enables you to simply swing by and pick up your produce, but it comes with fees and at a premium. Well, Walmart wants to get in that game with a pick-up only grocery store that doesn't have displays, signage, or anything else that you would come to expect from a grocer. This is either a brilliant idea, or a 17-year-old high school boy is going to be picking out your tomatoes. Good luck!
  • high coffee reviews

    26 Mar 2015 | 5:13 am
    If you are ever in the Netherlands and you want a cup of Joe you probably shouldn't go to a "coffee shop." Well, Amsterdam based coffee brand Moyee realized the confusion so they took some coffee to the "coffee shop" to get patrons' reviews. The results are... interesting. Would you trust the opinion of a stoner for your morning boost?
  • dinner, AirBnB style

    Kristien Del Ferraro
    25 Mar 2015 | 5:10 am
    Oh, if only this were real. Miami Ad School students in Berlin dreamt of a world where visitors to a city in a new county could book an home-cooked meal with a local, much like you can book a room via AirBnB. The concept is called AirBites and it is awesome. Are you listening AirBnB?
  • play your debt away

    Kristien Del Ferraro
    25 Mar 2015 | 5:09 am
    You spend 4+ years in college and sometimes it feels all you're left with is a plethora of useless knowledge and a boatload of student loans. Well, a new company called Givling lets graduates put that useless knowledge to the test for the opportunity pay off their student loan debt. For just $0.05 a round, players can compete to win $ for answering questions correctly. They can also add themselves to a queue, where once Givling's funding reaches $10MM they will start paying off each person in line's student loan debt. Seems like a no brainer.
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    Being Peter Kim

  • What to watch with the Apple Watch

    Peter Kim
    11 Mar 2015 | 8:24 am
    I was at Mobile World Congress last week in Barcelona. This week, Apple finally announced details on their much anticipated first-generation smartwatch. Wearables, but why? The Apple Watch faces the same critical challenge that all smartwatches already struggle with today: a strong use case. In other words, is it really better to do this on … Continue reading What to watch with the Apple Watch → The post What to watch with the Apple Watch appeared first on Being: Peter Kim.
  • O2O is an opportunity to outperform

    Peter Kim
    3 Feb 2015 | 6:23 am
    O2O has been receiving increased attention along with the rise of e-commerce. But many tactics are merely incremental variations on old offline concepts. Making O2O work with a modern approach requires understanding three key concepts. The post O2O is an opportunity to outperform appeared first on Being: Peter Kim.
  • What I saw at CES

    Peter Kim
    11 Jan 2015 | 6:11 am
    Ten observations from CES 2015 The post What I saw at CES appeared first on Being: Peter Kim.
  • Everyday digital in Korea

    Peter Kim
    2 Dec 2014 | 6:29 am
    South Korea is one of the world’s most wired countries (if not THE most). While living here, It’s easy to overlook the extent to which technology is just a part of going about your business every day. For example: Easy in and out of parking garages Most parking garages have license plate scanners, at apartments, department stores, and … Continue reading Everyday digital in Korea → The post Everyday digital in Korea appeared first on Being: Peter Kim.
  • I am not Uber.

    Peter Kim
    29 Oct 2014 | 7:59 am
    The internet can be difficult to figure out sometimes. The post I am not Uber. appeared first on Being: Peter Kim.
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  • Sorta Kinda Photo Editing Contest: The Results!

    Trisha Lyn Fawver
    26 Mar 2015 | 9:30 am
    Week before last I wrapped up my Sorta Kinda Photo Editing Contest.  I’ll be honest – it was not as popular as I’d hoped.  I had hoped for more entries/guesses.  I even put some money into advertising the contest since I was lucky enough to get sponsored prizes from XShot and iMemories (thanks again!).  In part, I think I shot myself in the foot by calling it a photo editing contest since no actual photo editing was required by entrants, so lesson learned!  In the end I had fun, and, the winners are a pair of sisters! Yes, congratulations are in order to sisters Cassie…
  • A Sorta Kinda Photo Editing Contest!

    Trisha Lyn Fawver
    4 Mar 2015 | 10:00 am
    I’ve decided it’s time to play a game!  This is close as I can get to The Price is Right or one of those huge jars of candy that you have to guess how many pieces it holds!  So I’m going to host a photo editing contest – sort of.  The easy thing is that I’m not asking you to edit any photos, that’s on me.  You just have to guess how good I am at setting up a shot in the first place!  Dominic and I are back from a weekend full of photos in Humboldt County celebrating his 35th birthday, so I have a lot of editing to do!   I tend to take a lot of photos,…
  • Catching up on my Manicure Mania

    Trisha Lyn Fawver
    23 Feb 2015 | 10:00 am
    It’s been a couple of months since I posted my manicure mania, though I’ve continued to post them on Instagram.  I haven’t been doing a whole lot that was art-worthy, though I guess they were worthy enough as swatches for different colors.  So, if you’ll bear with me, I’ll try to recount some of the swatches for your viewing pleasure. Julep Mary Lee with a Halloween sticker Save the Tatas Breast Cancer Ribbon Manicure with Julep Reese and Nail Vinyls Essie Little Brown Dress with OPI Let’s Do Anything We Want on the accent nail. Essie Toggle to the Top…
  • Happy Valentine’s Day 2015!

    Trisha Lyn Fawver
    14 Feb 2015 | 10:30 am
    As you may have imagined, it’s been a hard 30 days or so for me.  Losing Winston, then a whirlwind of a conference in Las Vegas for Affiliate Summit West 15, then getting the annual “Conference Crud” flu and passing it to my brother and husband, well… let’s just say my Christmas tree has turned into a Super Bowl Birthday Valentine’s Day tree.So a lot has been going on, while nothing has been going on.  Time has been weird to me lately.  So let’s start somewhat fresh and I shall wish you a happy Valentine’s Day 2015!  I really hope this year…
  • Saying Goodbye to Winston the Wonder Pug

    Trisha Lyn Fawver
    8 Jan 2015 | 7:14 pm
    I need this weekend to last forever.  I don’t want Monday night to come, but it has to.  I’ll have time for a proper send off into the unknown for Winston the Wonder Pug.  I can’t ask him to keep kicking around for me anymore. I know we’re doing the right thing for him, I know he’s not improving, and it’s not for lack of trying. I know it’s “the final act of love”.  But it doesn’t feel that way. It feels selfish and wrong.  It feels like I’m giving up on him.  It feels like I’m being mean and cheating him out of…
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    AdWeek: AdFreak

  • Groupon Posted This Product on Facebook, Then Replied to Everyone Who Made a Sex Joke

    27 Mar 2015 | 12:41 pm
    Groupon knows social, as you can see with its latest Facebook post of a Banana Bunker: a container for a single banana, which you can absolutely purchase on the Groupon site. Fans are going wild with the clever commentary about the product. And Groupon is responding to every single comment, as innocently as a brand can while discussing what could easily be mistaken for a sex toy. Instead of a Banana Bunker. Because it's definitely a Banana Bunker. If you were hoping to buy one, it's currently sold out. But keep hope alive, reader.  
  • Here Are 3 Fun New 'Be Like Mike' Gatorade Ads to Go With the Remastered One

    27 Mar 2015 | 12:01 pm
    Can we be even more like Mike? Gatorade's 50th anniversary celebration continues with three spots from TBWA\Chiat\Day, each reimagining the iconic Michael Jordan-inspired "Be Like Mike" jingle we've been humming for nearly a quarter century. An impressively remastered version of the original Bayer Bess Vanderwarker ad from 1992 was unveiled last month during the NBA's All-Star weekend. Visuals from that spot appear in these three new commercials, but each has its own unique vibe. "Groove Like Mike," my favorite, feels like the '70s, with retro-cool…
  • Watch a Calligrapher Perfectly Draw Famous Logos From Scratch With Pen and Ink

    27 Mar 2015 | 8:10 am
    Remember when you were in middle school and you would doodle the logo of your favorite band on your Trapper Keeper? The Led Zeppelin logo, or Tupac's face, or the Grateful Dead bears? You'd feel like a badass when you came even remotely close to the original. In that same spirit, here's a series of time-lapse Instagram videos from Sebastian "Seb" Lester—an English designer and calligrapher who's got some prettty impressive clients under his belt.  Watch below as Seb magically re-creates the logos and marks of iconic brands like Google, Adidas, Star…
  • Volvo and Grey London Invent an Invisible Paint That Lights Up Cyclists at Night

    27 Mar 2015 | 6:42 am
    Safety is a huge part of the Volvo brand. And now, the automaker, with help from Grey London, is extending the concept beyond its own drivers—to cyclists with whom they share the road—and beyond advertising, into product development. Client and agency have collaborated with Swedish startup Albedo100 to produce LifePaint, a reflective safety spray designed to increase the visibility and safety of cyclists and others on the road at night. Invisible in the daytime, the spray glows brightly in the glare of headlights at night. Here's the launch video for it: It's not really…
  • This Art Director Beautifully Redesigns Homeless People's Signs

    26 Mar 2015 | 1:39 pm
    America's homeless face myriad challenges, from mental illness to problems with addiction and substance abuse to amateur typography. The last of those is something that a Chicago art director is trying to address through a project called The Urban Type Experiment. "As an art director it's my job to grab people's attention with great design every day. So I set out to see if great design could have an impact on people in the most ignored platform," the site says. Basically, the art director makes the acquaintance of a new homeless person every week, re-letters his or her…
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    A Source Of Inspiration

  • Flickr Tab inspiration

    Armando Alves
    18 Mar 2015 | 4:44 pm
    Interesting browser extension by Flickr, showcasing beautiful photos for every new tab opened on Google Chrome. Unless you’re short on bandwidth, Flickr Tab “offers a window into a passionate photography community”.
  • Not everything is at it seems

    Armando Alves
    16 Mar 2015 | 3:47 pm
    Brands are turning their attention to Instagram in 2015,  as Facebook’s news feed algorithm pushes them to look for other places where organic reach is still an option. The creative opportunity  is still limited, with no write API or even links on image captions and not many campaigns examples besides the catalogue stunt or the usual UGC hashtag contest. Ted Baker, the clothing retail company,  explored a new creative path using photos as a participatory canvas.  Every day for the following 2 weeks on their Instagram account they’ll post a new image of Ted’s SS15 range and…
  • Strava Athletic Year

    Armando Alves
    5 Jan 2015 | 3:10 pm
    Now that we’re into New Year’s resolutions and getting in shape, it’s worth checking out this interesting project by Strava, the running and cycling app, that took the quantified self into frames: 2014 Strava Story. Developed by Stink Digital, the website used the Strava API and generated a real-time personalized film, compiling the most interesting data for the each athlete, including distance, achievements, kudos, and Instagram images.
  • An official calendar of you

    Armando Alves
    8 Dec 2014 | 3:53 pm
    Christmas should be a season of giving and altruism, unless you’re more about selfies or enjoy playing a prank on your friends. Then this Calendar of Me by is the perfect gift to indulge yourself a bit of celebrity time, while stealing a smile. The app, created by Wieden+Kennedy London and Unit 9, allows you to mashup your photo into a  whole year of you, roleplaying as a mechanic, an astronaut and, of course, a fireman. You also get a chance to win a printed calendar or if you’re in a hurry, just download the PDF.
  • GAFAnomics

    Armando Alves
    26 Nov 2014 | 12:39 pm
    GAFAnomics explains how Google, Apple, Facebook and Amazon have evolved and decodes their visions on a strategic framework developed by Fabernovel. From economic impact to business strategies, the study helps us understand the key success factors for these companies and build upon this knowledge, rethinking organisations for a digital world. Disclaimer: i’m an invited lecturer for the Digital Transformation Program at Institut Fabernovel Portugal.
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    Strategic Public Relations

  • Can Your Content Capture the Consumers' 8-Second Attention Span?

    Kevin Dugan
    9 Mar 2015 | 6:54 am
    Did you know the average consumer attention span is only eight seconds? It's no surprise in today's world. But it's alarming when you consider the average goldfish attention span is nine seconds.It's one of the reasons I was compelled to write a guest post for the Spin Sucks blog.Four Tips to Help You Create Content in a tl;dr World details how to get your message through this shrinking window of opportunity.Click here to read more.
  • Do You Follow the 6 Content Curation Principles?

    Kevin Dugan
    2 Feb 2015 | 5:02 am
    Content curation is sometimes described as a "short cut" to creating content. Well, if you're doing it right, this assumption is incorrect. It can certainly be less resource-intensive over time -- by integrating tools like PublishThis into your CMS for example. But if you think it's as simple as copying and pasting a few random links, you're mistaken. Here are six content curation principles to consider for your editorial process. Content curation is becoming a more important part of a brand's editorial mix, for several reasons.  Click here to visit Media Is Power for more on this topic,…
  • 3 Lessons Brands Can Learn From Facebook Manipulating Consumers

    Kevin Dugan
    30 Jun 2014 | 8:51 am
    Facebook  research has found that the emotions of others on your news feed can affect your mood. The social network did not inform users their news feeds were being manipulated as part of this study. And users are expressing outrage over the study's ethics. Should Facebook have done things differently? Are the outraged consumers justified in their ire? To borrow a famous, and vague, Facebook relationship status: "it's complicated." But this news does hold lessons for brands. Click here to visit Media Is Power for more of this article.
  • 5 Content Marketing Tips the TV Series Finale Teaches Us

    Kevin Dugan
    2 Apr 2014 | 11:37 am
    How I Met Your Mother #HIMYM ended a nine-season run with its series finale earlier this week. And of course, like most series finales, it received mixed reviews. The critics in this instance are my content marketing colleagues. In fact #HIMYM inspired a broader discussion from which we pulled five lessons content marketers can take from the TV series finale. Click here to visit Media Is Power for more of this article.
  • Nostalgia, #tbt, Quizzes & The Secret to Content Engagement

    Kevin Dugan
    25 Feb 2014 | 9:04 am
    A recent BuzzFeed presentation inspired me to consider how marketers and publishers are tapping into nostalgia to push engagement online. Appealing to a consumer's sense of nostalgia is just one approach BuzzFeed recommends to crafting content readers will share with their friends.This is not a subjective statement considering that BuzzFeed had 100 million unique visitors in January -- and half of them clicked through from shared BuzzFeed content.The power of nostalgia is no surprise. It's always been popular; but it's taken on increased popularity in the last few years.Online: Throwback…
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    Rescue Marketing

  • Everyone can sell – and they should

    Mark Riffey
    23 Mar 2015 | 3:07 am
    This past weekend, the Mrs and I went out looking for a gym. It turned into a lesson in sales and sales prevention. We had three options: A family-oriented place near our grandkids’ house, a place within walking distance and a place within a few minutes drive, even during our very brief rush hour (which is more like rush-a-few-minutes). Family friendly We were greeted at the door, offered a tour to show us the facility and explain how things work, particularly for members who want to involve young kids. When the tour was done, our guide returned us to the front desk crew who greeted us.
  • A simple, high value tactic many miss

    Mark Riffey
    16 Mar 2015 | 3:08 am
    When people know that you help small businesses and you’ve had a newspaper column since 2007, everyone who has a bad (or even mildly annoying) experience at a business wants to tell you about their latest adventure in commerce. Sometimes I hear about situations that really aren’t the fault of the business. Other times, the stories I hear make me wonder what the business owner(s), or their staff, is thinking. Of course, there are always two sides to any conflict, including the parts you never hear from either side. Conflict isn’t number one While you might think…
  • What’s holding you back?

    Mark Riffey
    9 Mar 2015 | 3:37 am
    I suspect you’ve heard of the Pareto principle, also known as the 80/20 rule. In its simplest form, it states that 80% of the results come from 20% of the efforts made. Further studies on the principle have shown that it often extends to far more than efforts made, and frequently describes the results produced by a team or a group of people. If you look closer, you’ll find that the root of the 80/20 split of results is often based solely on differences in things members of the group do and do not do. If you review the habits, techniques, tactics and strategies regularly used…
  • Desperate for business?

    Mark Riffey
    2 Mar 2015 | 3:20 am
    Recently, I drove past a local shop advertising everything they sell at 50% off. While I don’t like to assume, it’s hard not to wonder if such a radical price cut is anything else but a desperate move to make sales that aren’t happening for the “normal” reasons. When an owner is desperate for business, (at least) two things often take place in an effort to turn things around: First, an assumption is frequently made that price is the reason they aren’t selling as much as they need or want to sell. While that is possible, it’s a situation that is easy…
  • Do you value your clientele?

    Mark Riffey
    16 Feb 2015 | 3:13 am
    Business demonstrate what they value through their behavior. Some businesses value what they do, those they work with and most of all, those they serve. They work hard for every lead. Every client. Every order. Every payment. They work to improve their craft every day. They learn from the best of their peers, while extracting and fine tuning strategies and tactics observed in other industries. They “over-communicate”. As a result, their clients have no doubt what’s going on during a sales process, an order, a refund, much less construction, manufacturing, delivery, repairs…
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  • Happy Nike Air Max day

    26 Mar 2015 | 11:33 pm
    It’s the last few hours of Nike Air Max day (March 26).  Sneaker heads around the world are celebrating the iconic sneaker from 1987.  Here is a very cool project from Grey London ECD Dominic Goldman who has made a sculpture of the shoe using a mix of 3D printing and special dyed concrete.  I’m not a sneaker head but I would like to have a pair of these.   You can read about the history of Air Max on Nike and Highsnobiety tells us 10 things we didn’t know about the Nike Air Max
  • Pepper Hacker kills your Wifi

    26 Mar 2015 | 9:53 pm
    Frustrated mums will rejoice at the prospect of pausing mobile phones, apps, wifi and TV screens, all in one go. Watch what happens when a pepper jack becomes the magic wand for reclaiming family meal times. Agencies: Clemenger BBDO / Pollen Client: Dolmio
  • Hermès aerial ballet

    22 Feb 2015 | 8:46 pm
    This is beautiful. The Hermes spring/summer campaign takes off with a delightful short film called “La Flânerie” (“Wandering”) which takes us on a poetic walk through the cobblestoned streets of Paris. On this beautiful Spring morning, Hermès’ new collection enjoys a moment of freedom in the form of a fluid and aerial ballet, danced by the beautiful objects in the collection. The film celebrates the magic moments hidden in every fold and crease of everyday life, a concept inspired by the playful and offbeat world of Jacques Tati. Incidentally, the film even borrows a movement…
  • #FiftyShades of advertising

    11 Feb 2015 | 3:12 pm
    With the release of Fifty Shades of Grey I thought it would be interesting to take a look at the brands piggy backing the film launch and the conversations around it.  Let #FiftyShades of advertising begin…Lego (although not official) was one of the first brands to generate some buzz. Durex has come to the party with a film declaring that reality is better than fiction. And Marmite is ready to let people have more fun with Marmite Body Paint.   Because why should toast have all the fun? #SpreadableAndEdible — Marmite (@marmite) February 10, 2015 In the…
  • What a dancing traffic light can teach us about advertising

    11 Feb 2015 | 11:38 am
    Humans are so ingenious at adapting to inconvenient situations that they are not often aware that they are doing so. Think vending machine. People need to bend down to get a can of soda, simply because it’s easier for the machine to use gravity to drop a can into a bin at our feet than to deliver it at a waist high into our hands. Machine wins, we lose. There’s a similar scenario with traffic lights. No one likes to wait at the red light. It’s boring to stare at the red hand or a motionless red figure for minutes at the time. Pedestrians would rather subvert it, run over a…
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    All You Need Is A Good Idea!

  • Enough with “It is what it is.”

    Jay H. Heyman
    26 Mar 2015 | 7:03 am
    It’s not that I dislike the phrase “It is what it is,” simply because it is a cliché. I dislike it because of what it conveys; tolerance and acceptance of whatever life has decided to dole out to you. It implies that you have no choice, no motivation to fight the good fight, no reason to “Rage, rage against the dying of the light.” Sure, there are times when it is, unfortunately, a proper response, a helpful talisman when recognizing that fate and chance play a huge part in our lives. But to use the phrase because you didn’t get noodles with your hot and sour soup, or you missed…
  • Dirty little hands

    Jay H. Heyman
    23 Mar 2015 | 6:27 am
    Hands (Photo credit: Wikipedia) This past February, David Carr, who was a writer for The New York Times, passed away. As it said in an article in that paper, he was a venerated cultural reporter and wrote the Carpetbagger blog. He also was on the faculty at Boston University’s communications school, where he taught a class called Voice Lessons. Which is where he made this point: “Quit sounding like everyone else and begin sounding like yourself.”Now, this advice is not unknown to each of us. But the more times you hear it, from the widest range of authorities, the more likely it is to…
  • The S.L.O.T.H. app is here!

    Jay H. Heyman
    16 Mar 2015 | 7:12 am
    The pedometer app that encourages you to slow down I really like good ideas. Especially when it is one of mine. And I really believe—and really hope—that my brand new app is a good, fun, idea. S.L.O.T.H.  (Systematic Loafing Offers True Happiness) is the pedometer app that encourages you to slow down. It is the app for the millions who are tired of the reminders to increase their daily footsteps, the pleas to get off the bus one stop before their exit, and to use the stairs instead of the elevator. Aren’t we all tired of the countless reminders that berate you for not reaching their…
  • Cows, chickens and taters

    Jay H. Heyman
    12 Mar 2015 | 8:14 am
    Chicken (Photo credit: Wikipedia) One of the points I make in my book is that before you make your marketing sound clever, you should first make certain the message is clear. Pontificating, multisyllabic words, esoteric allusions, obscure jargon…these are all guaranteed to keep your readership low and your message unheeded. When your readers have to work too hard to grasp your witty play on words in the headline, they will never get to the marvelous pun you put into paragraph three. I found someone making the same point in The New York Times, in an interview with Susan Salka. She talks…
  • We have a winner

    Jay H. Heyman
    9 Mar 2015 | 7:41 am
    Photo credit: Wikipedia) Every year it becomes more difficult to select the winner of my “Write a headline. Win my book” contest. I really appreciate the solid creative thinking that obviously went into so many of the submissions. To refresh your memory, here’s the brief: You own a coffee company, Howard. It’s the good, old-fashioned ground coffee in a can product. However, those new-fangled K-cup machines are starting to hurt your business. But you believe that coffee truly tastes richer and is more enjoyable when brewed in a coffee maker, rather than spewed from a small plastic cup.
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    Seth Godin's Blog on marketing, tribes and respect

  • Self talk

    Seth Godin
    29 Mar 2015 | 2:28 am
    There's no more important criticism than self criticism. There's no amount of external validation that can undo the constant drone of internal criticism. And negative self talk is hungry for external corroboration. One little voice in the ether that agrees with your internal critic is enough to put you in a tailspin. The remedy for negative self talk, then, is not the search for unanimous praise from the outside world. It's a hopeless journey, and one that destroys the work, because you will water it down in fear of that outside critic that amplifies your internal one. The remedy is accurate…
  • 'Pick yourself' and taking responsibility

    Seth Godin
    28 Mar 2015 | 2:15 am
    Perhaps you've decided that the idea of Pick Yourself is sort of a new-age mantra, a promise that everyone is entitled to what they want, right now. What a shortcut it seems to be. A false promise, holding out that illusion that we can get what we want if we just raise our hand. Pick yourself, you win... It's precisely the opposite. If you want to be responsible for making music, make music. If you want to be responsible for writing, speaking, making change happen, go do that. Waiting to get picked is a form of hiding, not realism. No, it’s not always possible for everyone to…
  • Hypergrowth

    Seth Godin
    27 Mar 2015 | 2:53 am
    Fast growth comes from overwhelming the smallest possible audience with a product or service that so delights that they insist that their friends and colleagues use it. And hypergrowth is a version of the same thing, except those friends and colleagues quickly become even bigger fans, and tell even more people. Often, we get sidetracked when we forget about "smallest possible." If you make the audience you're initially serving too big, you will dilute the very thing you set out to make, avoid critical mass, and compromise the magic of what you're building. You'll make average stuff for…
  • Active listening

    Seth Godin
    26 Mar 2015 | 2:00 am
    The kind of listening we're trained to do in school and at work is passive listening. Sit still. Get through it. Figure out what's going to be on the test and ignore the rest. Your eyes can glaze over, but don't let it show. Try not to nod off. People are talking, and they'd like the illusion of listening to accompany that. Don't interrupt.  Passive listening is letting the other person talk. Active listening, on the other hand, requires that you interrupt when you need a clarification, and it requires that you ask a truly difficult question when the speaker is finished. If it's worth…
  • What is customer service for?

    Seth Godin
    25 Mar 2015 | 2:04 am
    Customer service is difficult, expensive and unpredictable. But it's a mistake to assume that any particular example is automatically either good or bad. A company might spend almost nothing on customer service but still succeed in reaching its goals. Customer service succeeds when it accomplishes what the organization sets out to accomplish. Google doesn't have a phone number, doesn't want to engage with most users. McDonald's doesn't give you a linen napkin. Fedex used to answer the phone on one ring, now it takes 81 seconds for them to answer a call. None of these things are necessarily…
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    Ogilvy Blog Aggregator

  • Facebook Businesses on Messenger: All You Need to Know

    26 Mar 2015 | 8:37 am
    Facebook used their F8 developer conference to announce Facebook Businesses on Messenger: a more personal way for brands and consumers to message. Brands will be able to use Facebook Messenger to connect directly with (opt-in) consumers post-purchase to distribute practical information, provide customer service, and sell more products. The brand messages will appear next to messages from friends; users can receive a notification in the smartphone lockscreen in the same way they receive notifications about messages from friends. This presents an excellent opportunity to make brands…
  • 3 Reasons Meerkat is All the Hype Right Now

    23 Mar 2015 | 8:02 am
    What is it? Meerkat is a live video streaming app that debuted about two weeks ago but really picked up traction thanks to SXSW. It uses your Twitter log-in and once you click “stream”, the app Tweets out a Meerkat URL to your followers of your live filming. Followers can then Tweet at you and it’ll show up in the app. Why is it so popular? 1. The creators played it smart and released it right before SXSW. They knew their target audience of tech-savvy users would be in attendance. However, many start-ups also release their products during these tech festivals every…
  • Screen Time and Babies: What Responsible Marketers Need to Know

    20 Mar 2015 | 11:41 am
    At this year’s SXSW Interactive, I was both an attendee and a presenter. Dr. Sarah Huisman, a Professor of Early Childhood Education, and I partnered to lead a session titled “The Health Impact of Screen Time for Babies and Toddlers.”  Our session was bucketed in a new format—what SXSW calls a “Core Conversation.” This is different than a standard panel because of it’s engaging nature. The point of this conversation is to do just that—have an interactive dialogue on a particular topic with the audience. As an agency geek with an MBA/MSIMC and diverse marketing experience,…
  • Ma wishlist 2015

    17 Mar 2015 | 11:29 am
    Alors que ça a toujours très bien marché pour moi, cette année, j’ai commis l’irréparable en ne formalisant pas mes voeux pour l’année. 2015 tiendra donc en une seule image faites de destinations voyage et de rencontres espérées. Facile. La Thaïlande, on dirait que tout le monde autour de moi connait. Sauf moi. A chaque fois que j’ai prévu d’y aller, il y a eu un imprévu. Pour cette année, j’y crois ! Le Japon ne m’attire pas mais Miami non plus ne m’attirait pas et j’ai adoré. OK, c’est un peu 2 salles, 2 ambiances,…
  • Bloomberg Interview: Fergus Hay on Alibaba’s Snapchat Investment and the Value of Social

    17 Mar 2015 | 8:40 am
    Social@Ogilvy’s own Fergus Hay, Managing Director of Social@Ogilvy APAC, sat down with Bloomberg last week for a quick chat about Alibaba’s recent plan to fund Snapchat. Snapchat, as Fergus explains in this interview, is a consumer-based app that sees over 700 million images and videos exchanged per day. It is predominantly prevalent in North America among the younger demographic who want to move beyond slower-paced Facebook to a platform with more ephemeral, quick content. For a CEO like Jack Ma who wants to grow as the world’s biggest e-commerce platform, Snapchat can be…
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    Hard Knox Life

  • Why Pebble Time and Kickstarter are a new model for launching a product

    Dave Knox
    9 Mar 2015 | 6:32 am
    When the Pebble Time smart watch launched on Kickstarter this week, it quickly set the record as fastest campaign to raise $1 million in just 30 minutes.  Entrepreneur and blogger Jason Calacanis summarized it best with his tweet: So the pebble color watch hit $8m in 12 hours…. ummm the world just changed. — jason (@Jason) February 25, 2015 As a bit of history lesson, it was May 2012 when Pebble, the second-largest manufacturer of smart watches behind Samsung, set the then total funding record on Kickstarter as they “raised” over $10.2 million.
  • Travel is an opportunity to nurture your network

    Dave Knox
    27 Feb 2015 | 8:37 am
    2015 is shaping up to be one of those years where I am spending more time than I’d like as a patron of Delta Airlines and Starwood Hotels.  In fact, as I write this I am in the Delta Sky Club at LaGuardia in the middle of trips to New York City and San Francisco.  As I was catching up on my Instapaper reading, I came across John Battelle’s post of “Your Network Transcends Time – Care For It.”  John perfectly captured two conversations that I have had in the recent weeks, one with a colleague at Rockfish and the other a friend who asked how I spend my time at…
  • How To Stand Out When Applying To The Brandery

    Dave Knox
    9 Feb 2015 | 5:15 am
    Did you know that getting into a top tier startup accelerator is actually statistically more difficult than getting into Harvard? For its Class of 2018, Harvard accepted around 5.9% of their 34,000 applicants. In 2014, The Brandery accepted half that percentage with <2.5% of applicants being offered a spot in the program (a number we consistently see with other top-ranked peer programs). So what should a founder do in order to get their application to stick out? After reviewing thousands of applications over our five previous classes, here are a few best practices I have seen work to help…
  • Never Stop Fighting ‘Til The Fight Is Done

    Dave Knox
    20 Oct 2014 | 6:29 am
    Hanging on my office wall is one of my favorite prints that I bought a few years ago in Chicago.  It is a quote from the movie The Untouchables that reads: “Never Stop Fighting ‘Til The Fight Is Done” That quote has come up in at least three conversations this past week as I talked with people about what makes an entrepreneur succeed.  Through five classes at The Brandery, we have seen nearly 50 startups come through our doors with our fair share of successes and failures.   And while it is tough to point out one thing that separates the companies that make it from the…
  • The Truth of Selling to Brands vs Agencies

    Dave Knox
    14 Oct 2014 | 6:15 am
    One of the constant questions that I see startups wrestle with is how to think about the selling process of brand marketers vs their agency partners.  Frankly it is a question that does not have clean cut answer.  But, it is a question that I think I am well positioned to at least help with since over my career I have spent two-thirds of my time on the brand side (P&G) and one-third on the agency side (Rockfish).  So how should startups handle the brand vs agency debate?  In my eyes, there is not a single answer but instead several questions that a startup should consider as they…
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    David Meerman Scott - Web Ink Now

  • Hire a Journalist to Show your Products and Services in Action

    27 Mar 2015 | 8:53 am
    I’ve written a bunch times in the past decade about the power of hiring a journalist as part of your marketing team.  For example, here’s how Raytheon implemented a brand journalism approach to content marketing. Many organizations are desperately seeking people to create interesting information online that serves to educate and inform consumers. People now realize web marketing success comes from creating content-rich web sites, videos, podcasts, photos, charts, ebooks, white papers and other valuable content. Which is where journalists come in.
  • How to deal with resistance from your bosses

    17 Mar 2015 | 8:52 am
    I frequently get emails from people who tell me that the new ways of marketing and selling are not appreciated at their company.
  • Unleash the Power Within

    11 Mar 2015 | 9:40 am
    This past weekend, I participated in a four-day Tony Robbins seminar called Unleash the Power Within. It’s an intense, high-energy event focused on the breakthroughs that transform your business, health, and personal life. I participated with my wife Yukari Watanabe Scott. I was not a speaker at UPW, so I was all in with the program! I’m struck by how well Tony’s ideas apply to those who are still doing the same old things. It’s about momentum. We need a catalyst to change, to do something different and UPW helps you to make lasting change. 
  • Transform Your Business With Buyer Personas (the new book)

    9 Mar 2015 | 7:29 am
    This week marks the official publication of the new book Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella. It’s a book I’ve been waiting for because I’ve been talking about buyer personas for nearly ten years but have always wanted much more detail on this important strategy so I can share with people who want to transform their business.
  • How's that working for you?

    6 Mar 2015 | 12:53 pm
    Because my books cover the new rules of reaching buyers directly in today’s real-time world, many people assume that I am against any and all traditional sales and marketing tools and techniques. That’s not the case at all. I don’t think it is an either / or proposition. If something is working for you, by all means keep going! 
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  • First Major Notice of Violation for CASL

    Matt V - @emailkarma
    5 Mar 2015 | 1:04 pm
    The CRTC released their first significant notice of violation (NOV) under the Canada’s Anti-Spam Legislation (CASL) today, issuing a $1.1 Million fine against Compu-Finder. The NOV outlines the fines are the result of sending large amounts of Unsolicited Commercial Electronic Messages (CEM) without a functional unsubscribe. Compu-Finder has 30 days to respond to this NOV, and can pay the fine or enter an undertaking with the CRTC to address these violations. This is the second time the CRTC has noted that thanks to the information in the Spam Reporting Center (SRC) they have been able…
  • OTA Releases Unsubscribe Study

    Matt V - @emailkarma
    17 Sep 2014 | 12:01 pm
    It has been over a decade since CAN-SPAM became the defacto North America email marketing law, which seems like a lifetime ago, and barely three months for CASL and it seems that the never ending stream of people saying “don’t use the unsubscribe link” still seems to march on. To compare and test this theory the Online Trust Alliance (OTA) has started reviewing large commercial senders to verify that they are taking the needed steps to properly allow email recipients to stop further communications of types of communications. Consumers understand that subscribing to an email…
  • CASL – Three Weeks Later

    Matt V - @emailkarma
    25 Jul 2014 | 2:51 pm
    Canada’s Anti-Spam Legislation (CASL) has now been in force for a few weeks and, surprising to many, the world did not end for Canadian email marketers on July 1, 2014. Overall my observations show that email hasn’t been dramatically impacted for most marketers that were following best practices and properly recording the consents that they were collection prior to CASL. However, for some marketers that may have been loose with permissions, or have been using purchased lists, their programs have been severely impacted. While many have said that the spam problem will not be solved…
  • Myth: COI makes you CASL Compliant

    Matt V - @emailkarma
    16 Jul 2014 | 1:59 pm
    I’ve read two articles lately that seem to give the opinion that Confirmed Opt-in emails are going to make you CASL compliant. I’m going to explore that Myth and tell you why it is just not true. Myth: Using confirmed opt-in (aka. Double opt-in) will make your email collection data compliant under CASL. Details: Using Confirmed opt-in for your email program is a great way to ensure that you have good clean data in in your list, however simply enabling this feature alone does not make you CASL complaint. There are several pieces of information that also need to be made available at…
  • CRTC Infographic Regarding Consent

    Matt V - @emailkarma
    17 Jun 2014 | 10:47 am
    As part of the CRTCs ongoing efforts to clarify CASL they have released this Infographic explaining the differences between “Express consent versus implied consent”. For more FAQ responses from the CRTC and other infographics head over to the CRTC’s Anti-spam Resource Center. *Image source CTRC
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    Social Media Wise

  • The Internet and How It Is Related to Social Media

    21 Mar 2015 | 4:09 pm
    There are several popular social media sites nowadays and these are the websites with hundreds of millions of active users and even with billions with some of these. These are the internet websites where people can do live and real time interactions with other people globally, share pictures and ideas, or making interactive discussions, with friends, family, or anybody within their circle. I recently discovered a vibrant community on facebook discussing cosmetic surgery. The private community of plastic surgery addicts was surprising quite large and very active. They rant’d and raved about…
  • The Impact of Internet and Social Media

    21 Mar 2015 | 4:08 pm
    Social media is the platform where people share their ideas, make comments about certain things, or just make social interactions with people, their friends and family, and practically all people they are in contact with. This cannot be done without the internet though, thus social media are the internet sites where these people make these interactions and connections with various people. Personal conversations and other interaction types are made through this platform, and there are many types of these interactions done. This can be through the social media sites, forums, and even the blog…
  • What Internet And Social Media Have Given To The World

    21 Mar 2015 | 4:08 pm
    This magic called internet has given us a lot of things that has benefited the whole world through the years. Since the dawn of the internet and how it was widely used by everyone around the world, it has connected everyone and now it is like we can’t live without it. Well for the old generation they can live without it but for the generation who got caught with the wave of this great popular tool, it is like something that they should always be hooked on. Now it has also produced another rather addictive item that all of us are hooked in too which is social media. Internet and social media…
  • How to Use Social Media to Increase Your Business Profits

    21 Mar 2015 | 4:08 pm
    A lot of people are now into online stuff. Regardless of age, people are now registered on different types of social media and networking. This fact is given much consideration by people involved in small and big businesses which is why they come up with websites, social pages, and any more to reach out to their target market. Since social media is not a great hit, a lot of people running different kinds of business use this medium to reach out and distribute their products and services to the public. All of these activities are done simply for one same purpose: to increase business profits.
  • Using Social Media to Promote the Business

    21 Mar 2015 | 4:07 pm
    Establishing a presence is what should be done to a business and this can be done efficiently if you have an online presence. Whether your business is the traditional business or you have this online, having a presence on the net will add to this success. If you will note, the biggest brands in business are on the net, and they are doing this even if they have already attained success. Getting popular on the internet will get you a name and a brand that will be exclusively your own. This may not be easy to do though, but there can be no regrets if you do this, especially if you attained the…
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    Online Marketing Blog - TopRank®

  • Facebook Marketing: Hidden Tactics and Tricks from Leading Brands at #SMMW15

    Debbie Friez
    27 Mar 2015 | 11:00 am
    Michael Frenech, Cameron Partridge, Joel Price and Matt Gentile How are successful brands like Century 21, Western Union, Roadtrip Nation and the San Diego Chargers building and sustaining their Facebook communities? This Social Media Marketing World (#SMMW15) panel touted engagement as a key to a great community. Facebook Marketing Planning One key to great content goes back to planning. Joel Price, manager of new media, San Diego Chargers, says they review the week’s Facebook performance each Monday and plan posts for the weekend (and the week ahead) each Friday. In addition to…
  • How To Encourage Employee Advocacy on Social Media: Citrix, Adobe, Cox

    Brooke Furry
    27 Mar 2015 | 8:07 am
    Justin Levy, Maria Poveromo, Martin Jones It’s a seemingly small ask to get your employees moving and grooving on social media. Yet many marketers have experienced the pain of creating social activity from within. While it might seem like a no-brainer for employees to get socially involved, many obstacles can prevent them – whether a lack of time, lack of know-how, or even fear of doing something wrong. If you want to raise a workforce of social media champions, you can – with some strategic effort. Sure, you might be able to bribe your employees with doughnuts, send “please…
  • Online Marketing News: Facebook Flashbacks, Twitter Rides The Carousel, Google Finds Half The Web Is Broken

    Ben Brausen
    27 Mar 2015 | 5:42 am
    The Do’s and Don’ts of Social Media for SMEs [INFOGRAPHIC] - For those that want to stay ahead of the curve when it comes to the opportunities that social media presents for connecting with consumers, it’s important to realize the importance of social media etiquette; that is, the dos and don’ts of running and managing social media channels for your business. Social Media Today Google Adds Mobile Ranking Banner To Webmaster Blogs - If you go to any of the Google Webmaster Blogs in most languages, including the English version, the German version and many more, you will find…
  • Twitter Marketing – How Brands Rise to the Top of the Stream: Microsoft, BMC Software, Renaissance Hotels

    Debbie Friez
    26 Mar 2015 | 4:07 pm
    Rob Wolf, Nicole Taylor, Pam Moore, Tyler Anderson, and Eric Tung What are brands doing to rise to the top of the Twitter stream? Marketers from Microsoft, BMC Software and Renaissance Hotels at Social Media Marketing World (#SMMW15) explained what has been working in their social media world. Every Brand has Different Goal Twitter is to inform, says Rob Wolf, social media manager, Microsoft. He manages the corporate Twitter account, which is used to break company news, along with some engagement with customers and influencers. They look to Facebook more as an engagement tool.
  • How to Get Results You Can Measure with Influencer Marketing

    Brooke Furry
    26 Mar 2015 | 1:20 pm
    Marketers salivate dreaming of attracting attention from “influencers” – be it celebrities, established experts in a particular field, or talking heads. Convincing an influential industry leader to promote your brand would feel like a major win any day, as that kind of exposure can dramatically increase your brand’s reach and influence. So let’s say you nail a pitch to a Coveted Influencer. You create a partnership. How do you measure the results of that outreach? Not only has the team at TopRank measured the impact of influencer marketing and seen incredible results, but so has…
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    Ads of the World™

  • Kafa: Raise Shawwas Voice

    29 Mar 2015 | 2:26 pm
    Advertising Agency: République, Beirut, Lebanon Executive Creative Director: Fadi Mroue Creative Director / Copywriter: Yasmin Murad Art Director: Sami Kiwan Photographer: Bernard Khalil
  • Greenpeace: Save the Arctic outlet decal

    29 Mar 2015 | 2:21 pm
    Greenpeace wanted a simple piece of collateral to make people aware that their everyday actions affect the environment on a global scale. These removable polar bear wall socket decals provide a subtle-yet-emotional reminder without being overly obtrusive. Advertising Agency: Rethink, Canada Creative Directors: Ian Grais, Chris Staples, Rob Tarry, Nicolas Quintal Art Director: Felipe Mollica Copywriter: Morgan Tierney Content Strategist: Leah Gregg Print Producer: Cary Emley, Sue Wilkinson Photographer: Alastair Bird Studio Artists / Typographers: Jonathon Cesar, Tom Pettapiece, Jan Day…
  • Savyolovsky Retail Centre: Accordion

    29 Mar 2015 | 2:14 pm
    Giving mood. Advertising Agency: Media Storm, Moscow, Russia Creative Director / Art Director: Evgeny Turkin Designers: Alexey Kraminov, Alexander Isaikin
  • Água Mineral Cristalina: World Water Day

    29 Mar 2015 | 2:07 pm
    The longer you take to act, the less water you find here. And in the world as well. Nowadays, a water popsicle is nothing but an ice block. However if we don’t act at all, the lack of water in the world can transform this into a prime flavor. That’s why on World Water Day, Cristalina Mineral Water distributed water popsicles with a message about the day in their package. Encouraging people to act against the waste of water, the unexpected flavor promoted a reflection about the actual meaning of the water in our lives and how we need to start to do our part now. Advertising Agency:…
  • Newport Beach Film Festival: Know New Art

    29 Mar 2015 | 2:02 pm
    Advertising Agency: RPA, USA Chief Creative Officer: Joe Baratelli Group Creative Director: Pat Mendelson Creative Director / Art Director: Scott McDonald Associate Creative Director / Copywriter: Andrea Drever Chief Production Officer: Gary Paticoff Executive Producer: Selena Pizarro Assistant Producer: Grace Wang Music Track: “Ophelia” Written & Performed by Ezza Rose Courtesy of Angry Mob Music Production: Biscuit Filmworks Directors: Freise Brothers DP: Christian Evans Managing Director: Shawn Lacy Executive Producer: Holly Vega Head of Production: Mercedes Allen Sarria Producer:…
  • add this feed to my.Alltop - all the adnews not fit to print

  • Gatorade - Be Like Mike - (1992) :60 (USA)

    29 Mar 2015 | 5:28 am
    In 1992 everyone wanted to be like Mike. That infectious smile, the amazing ability to look like he was flying when he jumped, his sense of humor, patting little kids who try to score against him, his giant hands that made basketballs look like baseballs. Country:  United States Commercials:  Drinks & Alcohol Read more about Gatorade - Be Like Mike - (1992) :60 (USA) Add new comment
  • Mortal Kombat X - FIGHT! FIGHT! FIGHT! - (2015) :60 (USA)

    29 Mar 2015 | 1:41 am
    This Mortal Kombat X ad is a nod to the Mortal Kombat 1 commercial, but now turned up to eleven. Country:  United States Commercials:  Entertainment Read more about Mortal Kombat X - FIGHT! FIGHT! FIGHT! - (2015) :60 (USA) Add new comment
  • TF1 / Bumper idents redesigned to show inside of things - (France)

    28 Mar 2015 | 11:27 pm
    I've always been fascinated by bumpers and want to make a series one of these days, they're a fun piece of micro-branding where visual wins every time. Country:  France Commercials:  uncategorized Read more about TF1 / Bumper idents redesigned to show inside of things - (France) Add new comment
  • EDM Artists: Your turn to get exploited.

    28 Mar 2015 | 7:04 pm
    Hey EDM artists: Were you ever just sitting around after a successful gig and wondering, man, I just wish there was a way I could have an Ex-Cops McDonald's experience? Well look no further, because the charmingly named Beatgasm is the place for you. It's a place where you can listen to EDM that's been "expertly curated" by mood and genre and location. And best of all for listeners it's absolutely free! Whoo! Adland:  Big Tech Read more about EDM Artists: Your turn to get exploited. 8 comments Add new comment
  • Beagle Street Releases The Pounds, Confuses Adgrunt

    David Felton
    28 Mar 2015 | 11:43 am
    This week in London, insurance company Beagle Street decided to "Release the Pounds" in a publicity stunt to promote the finding of its latest survey. £5000 worth of beautiful origami dogs were dispersed across the capital for all and sundry to discover. Adland:  marketing mishaps Badland:  dupliclaims Read more about Beagle Street Releases The Pounds, Confuses Adgrunt Add new comment
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    Russell Davies

  • 82-88

    russell davies
    29 Mar 2015 | 10:09 am
  • Slow but influential

    russell davies
    28 Mar 2015 | 11:12 am
    "But I’ve come to see that the most successful of our students have a worldview shift during our program, an entire change in their demeanor towards the built world around them. They come to see rules as malleable, power structures as changeable, and culture as embodied. They see design as a vehicle for slow but influential behavior change, and they recognize that over time, this behavior change impacts the landscape of the world." Everything is made up
  • Don't confuse planning with strategy

    russell davies
    27 Mar 2015 | 1:22 pm
    This is all good. But, the best bits: Don't mistake non-choices for strategy The very essence of strategy is explicit, purposeful choice. Strategy is saying explicitly, proactively: "We're going to do these things and not those things for these reasons." The problem with a lot of strategies is that they are full of non-choices. Probably most of us have read more than a few so-called strategies that say something like, "Our strategy is to be customer centric." But is that really a choice? You only know that you've made a real strategic choice if you can say…
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    Marketing & Strategy Innovation blog

  • Is Your Customer Experience Future-Proof?

    29 Mar 2015 | 10:29 am
    If you work in customer strategy, sales, service or marketing, there is a high probability that you stay up to date on the latest developments in your field of expertise. You read articles like this. You visit conferences. You talk to colleagues in other companies to exchanges hints, tips and practices.  Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: customer experiencesAlain Thyscustomer strategyfuturechange
  • Five Deadly Mistakes of Organization Transformation That Leaders Must Avoid

    29 Mar 2015 | 10:02 am
    So you are ready to transform your organization? You want your organization to leapfrog the industry? You want to deliver above industry average growth? And do you know what are the most common mistakes that leaders and even very smart and experienced leaders make? The most common one is sticking with the usual way, the easy way and the proven way. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: organisational changeIdris Mooteeleadershipstrategylong term view
  • What’s the Difference Between UX and CX at an Experiential Level?

    28 Mar 2015 | 2:14 pm
    Is there a difference between UX and CX? Yes. What is the difference between UX and CX Allow me to answer this question by sharing my experience in dealing with a web hosting company. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: user experiencescustomer experiencesMaz Iqbalhumanizingorganisational behaviour
  • Do Your People "Get" Your Customer Experience Strategy?

    26 Mar 2015 | 1:41 pm
    What do you think would happen if during an offsite meeting, 6 members of your 10-people strong management team came up with the most brilliant brand and customer strategy on the planet. In fact it was so brilliant, that it would give Apple, Google and Amazon a run for their money. It would go down in history as the best strategy every written. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: customer experiencesAlain Thyscustomer strategyorganisational behaviour
  • The Wrong Font Can Kill You. Literally. Your Sales, Too.

    26 Mar 2015 | 6:09 am
    Can the font used for important medical instructions affect how well patients follow them? Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Roger Dooleyneuromarketingcopywritingweb design
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    mobileStorm » Digital Marketing Blog

  • MMA Spotlights the Economic Value of Mobile Compared to Traditional Marketing Channels

    Mobile Marketer
    23 Mar 2015 | 6:00 am
    The Mobile Marketing Association has just released its newest report — the Smart Mobile Cross Marketing Effectiveness (SMoX) study — which makes a powerful case for the “economic value” of mobile. …The study assessed the economic value of mobile compared to traditional marketing channels by closely examining real, in-market campaigns from Coca-Cola, Walmart, MasterCard and AT&T. Based on the published study results, the optimal spend for mobile (based on total campaign spend) is in the double digits — “far more than most marketers are currently allocating,”…
  • Small Business Owners Optimistic About Digital Marketing, Concerned with Cyber Security

    Mobile Marketer
    18 Mar 2015 | 6:00 am
    Small businesses in the United States are poised to spend record sums on digital marketing this year. According to the latest industry data, businesses owners are feeling good about the new year. So if you were anxious about the state of small businesses in America, a new poll by the National Small Business Association (NSBA) should put your fears to rest. It shows that over 70% of small business owners are feeling very positive about 2015, after a pretty good year in 2014. For example, 45% of small business owners reported that gross sales and revenues were up last year, and 60% of those…
  • Mountain of Mobile Marketing: Mobile Shopping Climbing New Peaks

    Mobile Marketer
    16 Mar 2015 | 6:00 am
    In 2010, there were an estimated 35.9 million mobile shoppers. That’s a drop in the bucket compared to what’s coming: the 130 million mobile shoppers anticipated in 2015. The reason? Smartphones, for starters. Simple, and apps like PayPal and platforms like Apple Pay allow consumers to save their info and transform buying into pretty much a one-click activity. “With the younger generations (ages 25-44) especially, 58 percent of those shoppers who use mobile devices prefer to look up information on their mobile devices while shopping, rather than asking an employee,”…
  • Digital Video Marketers: Do You Know Where Your Audience Is?

    Mobile Marketer
    11 Mar 2015 | 6:00 am
    In the mobile age, consumers are constantly bouncing between multiple screens multiple times daily. For marketers, this creates a virtually endless array of challenges and opportunities. When it comes to delivering targeted ads in video campaigns (one of the hottest trends in all of marketing today), you first have to identify where your core audience is at any given time. “Over the past few years, consumers have drastically altered their video viewing habits, taking advantage of the many platforms available to watch video, whenever and wherever they want,” says comScore in a new…
  • Mobile Consumers Proliferate Even as Tablet Sales Stagnate

    Mobile Marketer
    9 Mar 2015 | 6:00 am
    A recent Twitter survey conducted by Kantar Worldpanel ComTech, a global research expert in the telecoms field, unearthed some interesting observations. Kantar queried consumers in the U.S. and Great Britain about mobile use, tablet purchases, and more. What did the company discover? “We know that tablet sales are stagnant and that 79 percent of American (respondents) without a tablet have said that the reason they are not planning to buy a tablet in the next 12 month is because their PC is ‘good enough’ for them,” noted Kantar. “When we asked consumers who own a PC if…
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    Best Cell Phone Plans

  • Compare Cell Phone Plans

    13 Mar 2015 | 10:32 am
    If you want to enjoy wireless services that are free of limitations and overage costs? Then you need to get an unlimited cell phone plan. But the question is: which plan should you obtain? This will depend of course on your specific needs. However if you would like to know what is currently available today, you may want to read the rest of the post. The majority of unlimited plans
  • Best AT&T Cell Phone Plans Introducing Rollover Data Plan

    13 Feb 2015 | 1:24 pm
    AT&T announced a program that allows customers to carry unused data from one month to the next, but it's not as simple as it sounds. This is how these rollover data plans really work. AT&T's New Rollover Data Plan AT&T Rollover Data Plan AT&T rollover plan seems more attractive at first because there is no minimum amount of web data required. You only need to have an AT&T mobile
  • Verizon Cell Phone Plans Upgrade

    5 Jan 2015 | 9:12 am
    Verizon Wireless is the biggest cell phone carrier in the United States, with more than 100 million members. In late 2010 they become the second U.S company to release a LTE network, and currently operate the nation’s largest LTE network. They also launched VoLTE service in mid 2014, which allows for HD video calling and video calling in network. Verizon offers 2 options which are
  • Sprint Offers a Half-Price Deal for Verizon, AT&T Users.

    22 Dec 2014 | 5:50 am
    Sprint will charge existing Verizon or AT&T customers half of their previous rates if they switch their service to Sprint. Sprint Half-Price Deal Sprint has introduced an offer for AT&T and Verizon customers planning to make the skip to a cheaper deal. Sprint will provide new users coming from Verizon or AT&T carrier unlimited text, talk and data (similar amount of sharable data as
  • Compare Cell Phone Carriers

    18 Nov 2014 | 6:54 am
    So you're willing to get a new cell phone, but you're confused which service provider to choose. Choosing a service provider can be hard, there are actually several plans to utilize, and sometimes it is just not clear regarding which service is providing the best plan. We've placed exactly what each company is offering when it comes to shared plans and individual plans, here is a quick
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    Toronto Marketing Blog: Published by Bekhor Management - Professional Practice Development

  • Being prepared to put out fires

    Toronto Marketing Blog
    12 Mar 2015 | 7:04 am
    I was interviewed by Christopher Guly at The Bottom Line about a timely and relevant  topic that most of us prefer to avoid thinking about. Given our increasing acceptance of cloud-based storage, how do you handle the aftermath of a security breach?  Here is a short excerpt: Marketing and branding specialist Sandra Bekhor says companies needs to "drop the act" and "get off their high horse" that they're "impenetrable fortresses" - even in a crisis.  "Nobody believes that," she says, "so they better have a real plan with measurable promises and milestones that…
  • Turning Strangers into Clients: A Social Media Roadmap - OAA Conference 2015

    Toronto Marketing Blog
    9 Mar 2015 | 7:17 am
    I'll be speaking at the 2015 Ontario Association of Architects conference in Hamilton.  Here's a short excerpt from the program:Turning Strangers into Clients: A Social Media Roadmap Social media is one of the most valuable and versatile practice development tools ever to be available to architects. And yet, its performance has ranged from inconsistent to disappointing. Is it simply a roadmap that’s missing? This session explores a fresh perspective on leveraging social media - not for likes, comments and shares - but rather for laser focused, goal…
  • Getting started with professional law firm marketing

    Toronto Marketing Blog
    24 Feb 2015 | 9:18 am
    Law firms have moved on from asking whether or not they should be marketing.  They are marketing.  Today, law firms have websites, blogs, social media pages, brochures, newsletters and more.  Some even have formal logos and taglines. But they're not all enjoying the success that they are seeking.  So, the question has changed from should I market my law firm to how can I better market my law firm?  As part of an ongoing exploration of the answer to this question, here is the second installment of our law firm marketing video series,…
  • Setting the stage for a business retreat

    Toronto Marketing Blog
    23 Feb 2015 | 6:00 am
    Setting the stage for a business retreat was previously published in The Bottom Line, Government / Compliance, March 2015.It's the rare accounting firm that's had a great experience with a retreat. But, for those few and far between firms, the event holds a sacrosanct position on the calendar.  Partners look forward to it long in advance, knowing full well the additional commitment and responsibility they’re assuming.  The vast majority of accounting firms do not share this experience.  While some may have dabbled with the concept – often landing somewhere between a work…
  • 5 Things law firms need to know about marketing

    Toronto Marketing Blog
    19 Feb 2015 | 5:44 pm
    I was recently interviewed on 5 things law firms need to know about marketing by Garry J. Wise of Wise Law Office, Wise Law Blog and SlawTips. This is the first installation of our law firm marketing video series.  A  summary of our discussion is also available at SlawTips.   - Sandra Bekhor, TorontoPresident, Bekhor Management Small to mid-sized law firms are invited to learn more about our Toronto-based, law firm marketing and legal business development services
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    David Airey

  • Samsara

    David Airey
    20 Mar 2015 | 6:40 am
    A reader asked for help overcoming creative block. I suggested watching Samsara. It’s a stunning visual journey around the world, filmed without commentary, and with a brilliantly original soundtrack composed after the film had been “silently edited.” Watch the trailer (full screen, volume up). “Filmed over nearly five years in twenty-five countries on five continents, and shot on seventy-millimetre film, Samsara transports us to the varied worlds of sacred grounds, disaster zones, industrial complexes, and natural wonders.” My reader replied not long afterward. It…
  • Meaningless design briefs?

    David Airey
    10 Mar 2015 | 7:17 am
    In a recent interview, Stefan Sagmeister was asked if his studio had to deal with meaningless design briefs. “One of the many advantages that comes with [being a small studio] is that we have more clients than we could possibly work on, and so obviously we tend to pick the best ones. So I would say almost none. The criteria roughly are: Is it a product or service that we think needs to be in the world, or would we use it ourselves? Are the people we’re dealing with nice? Do they have a proper deadline? Do they have a proper budget? That’s roughly it.” From The Happy Show at the…
  • Marginalising creativity

    David Airey
    25 Feb 2015 | 1:36 am
    Paul tweeted: Some reasons why graphic designers started calling themselves ‘creatives' ~@DavidAirey @Graeme_Smyth — Paul Bailey (@paulmarkbailey) February 24, 2015 The truth is, there’s never a good reason for designers to call themselves “creatives,” as if no other profession has the capacity to show creativity. Paul agrees, of course. He’d already written this.
  • Run a holiday

    David Airey
    24 Feb 2015 | 2:46 am
    Oli + Josie came up with a brilliant idea to link the Virgin brands. “Every mile you run in Virgin Active gyms earns you an airmile with Virgin Atlantic.” It’s not limited to Virgin, either. Any airline could partner with a gym, or a manufacturer of electronic gym equipment. A little extra fitness motivation is no bad thing. See what else Oli + Josie have been up to. They’re on Twitter, too, @olifrosty and @JosieShedden. Via CR Blog. Related elsewhere: Who designed the Virgin logo?
  • Two Hulls

    David Airey
    14 Feb 2015 | 6:03 am
    Brian MacKay-Lyons of MacKay-Lyons Sweetapple has been awarded the 2015 RAIC Gold Medal for his body of architectural work. The Gold Medal is the highest honour the Royal Architectural Institute of Canada (RAIC) can bestow, recognising “a significant and lasting contribution to Canadian architecture.” The Two Hulls house stood out from Brian’s portfolio, built on the Nova Scotia coastline in 2011. It’s a full-time home for a family of four, with a “day pavilion” for living and a “night pavilion” for sleeping. “This is a steel frame house, with a wood skin. Its white,…
  • add this feed to my.Alltop - all the adnews not fit to print

  • Gatorade - Be Like Mike - (1992) :60 (USA)

    29 Mar 2015 | 5:28 am
    In 1992 everyone wanted to be like Mike. That infectious smile, the amazing ability to look like he was flying when he jumped, his sense of humor, patting little kids who try to score against him, his giant hands that made basketballs look like baseballs. Country:  United States Commercials:  Drinks & Alcohol Read more about Gatorade - Be Like Mike - (1992) :60 (USA) Add new comment
  • Mortal Kombat X - FIGHT! FIGHT! FIGHT! - (2015) :60 (USA)

    29 Mar 2015 | 1:41 am
    This Mortal Kombat X ad is a nod to the Mortal Kombat 1 commercial, but now turned up to eleven. Country:  United States Commercials:  Entertainment Read more about Mortal Kombat X - FIGHT! FIGHT! FIGHT! - (2015) :60 (USA) Add new comment
  • TF1 / Bumper idents redesigned to show inside of things - (France)

    28 Mar 2015 | 11:27 pm
    I've always been fascinated by bumpers and want to make a series one of these days, they're a fun piece of micro-branding where visual wins every time. Country:  France Commercials:  uncategorized Read more about TF1 / Bumper idents redesigned to show inside of things - (France) Add new comment
  • EDM Artists: Your turn to get exploited.

    28 Mar 2015 | 7:04 pm
    Hey EDM artists: Were you ever just sitting around after a successful gig and wondering, man, I just wish there was a way I could have an Ex-Cops McDonald's experience? Well look no further, because the charmingly named Beatgasm is the place for you. It's a place where you can listen to EDM that's been "expertly curated" by mood and genre and location. And best of all for listeners it's absolutely free! Whoo! Adland:  Big Tech Read more about EDM Artists: Your turn to get exploited. 8 comments Add new comment
  • Beagle Street Releases The Pounds, Confuses Adgrunt

    David Felton
    28 Mar 2015 | 11:43 am
    This week in London, insurance company Beagle Street decided to "Release the Pounds" in a publicity stunt to promote the finding of its latest survey. £5000 worth of beautiful origami dogs were dispersed across the capital for all and sundry to discover. Adland:  marketing mishaps Badland:  dupliclaims Read more about Beagle Street Releases The Pounds, Confuses Adgrunt Add new comment
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    Greg Verdino's Marketing Blog

  • Join Me at Brand ManageCamp 2015

    26 Mar 2015 | 12:27 pm
    I’m excited to announce that I’ll be taking the stage at Brand ManageCamp for the third time on October 2nd — and I’m hoping to see you there. If you’re not already familiar with this event, it might be enough to know that BMC has been listed by one columnist as a must-attend conference for anyone looking to stay ahead of the trends shaping the future of marketing. If that’s not enough, you might be swayed by this year’s all star line-up that, aside from yours truly, includes unmarketer Scott Stratten, relationship returner Ted Rubin,…
  • What is Digital Transformation, Really?

    5 Mar 2015 | 10:42 am
    Everyone’s talking about ‘digital transformation’. C-suites and boards list it among their top 2015 priorities. Newly minted experts abound. Big consultancies have launched dedicated practice areas, despite being as in need of transformation as their clients are. Digital agencies paint ‘transformation’ as just another fancy way to say ‘marketing’ in order to claim it as their own. And for every expert, consultant, journalist, futurist, keynote speaker, marketer, executive and analyst who utters the phrase‘ digital transformation’, the words come to mean something different.
  • The Discovery of Water

    12 Feb 2015 | 10:46 am
    Marshall McLuhan once pointed out that “Fish did not discover water,” going on to explain that, “in fact, because they are completely immersed in it, they live unaware of its existence. Similarly, when a conduct is normalized by a dominant cultural environment, it becomes invisible.” We are all immersed so deeply in something that it becomes invisible to us. To those of us who swim in digital transformation, what’s new is what’s normal. We already live and work in a world where the world’s largest media companies create no content, the most valuable taxi service has no…
  • White Collar Robots

    26 Jan 2015 | 10:54 am
    “Technology gets better, cheaper and faster at a rate biology can’t match.” – C.G.P. Grey If you’re interested in the ways automation (aka robots) will affect the world of work, I highly recommend “Humans Need Not Apply” – a 15 minute primer on the current state and future possibilities for robotics in the workplace. While it’s not difficult to recognize how robots might replace blue collar workers and take on repetitive tasks, the video’s most eye-opening moments begin around 7 minutes and 25 seconds when the creator — C.G.P. Grey — looks at how large populations of…
  • Digital Is the Answer. Now What’s the Question?

    23 Oct 2014 | 12:00 pm
    In early 2007, I wrote a piece for Mediapost about the need for brand marketers to become video content makers. It began, There’s an old advertising joke that goes like this: “The answer is a 30-second spot. Now, what’s the question?” Today, you could make a similar joke, simply replacing the word ‘digital’ for the phrase ’30-second spot,’ and have a pretty fair indictment of the many marketers who presume that digital is the solution to the questions that haven’t yet been considered. This might seem like an odd statement coming from someone who makes his living as adigital…
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    Servant of Chaos

  • The Thought Leader Journey

    Gavin Heaton
    29 Mar 2015 | 1:00 pm
    Up until recently, I have rarely listened to podcasts. They just did not seem to work for me. I didn’t have the regularity of travel or the time to focus. But podcasting seems to be riding a wave of new popularity – and an explosion in the type and number of podcasts combined with easy to use apps has seen me start to change my ways. And with an interest in supporting people and businesses I know, I started with some local casts – Trevor Young’s Reputation Revolution podcast and Mark Pesce’s This Week in Startups Australia. Trevor’s podcast investigates personal branding and…
  • Last Chance to Enter Telstra Australian Business Awards

    Gavin Heaton
    22 Mar 2015 | 10:52 pm
    You have a week to get your entry in for this year’s Telstra Australian Business Awards. The awards close on Monday, 30 March 2015. The Awards program has recognised the achievements of brilliant Australian small and medium businesses across five awards categories – Startup, Micro, Small, Medium and Regional. Obviously there are some great opportunities that come from being selected as a Telstra Business Awards finalist – but the process of entering the Awards can help you really focus on your customers, the value you provide and the impact that you are having. In addition to the…
  • Disrupting the Disruptors – Follow Me on Meerkat

    Gavin Heaton
    19 Mar 2015 | 5:21 am
    I feel it. I’m sure you feel it too. Launch fatigue. It is what happens when you can’t bring yourself to click a link or open yet another email announcement about the app or website that is going to change your life. After all, our lives are pretty much the same as they were last year, right? AND the year before. And the year before that. Actually, I can’t recall being truly, authentically excited about a new technology for sometime. Until Meerkat arrived. I frequently attend events of all shapes and sizes. Sometimes as a guest. Sometimes as a speaker. But always as a curious…
  • Mean Tweets–The Greens’ Sarah Hanson-Young Tweets Back

    Gavin Heaton
    19 Mar 2015 | 4:08 am
    Public figures attract a lot of bile on social media. But there is a special kind of hatred that seems to be reserved for politicians – especially female politicians. The very public campaigning against Australia’s first female Prime Minister, Julia Gillard, will certainly be remembered for the dog whistling and sexism that passed for public debate. It marked a low point in political discourse – one from which we have scarcely recovered. It certainly seems that many in the Australian population still struggle with successful women on the public stage. So what is a politician to to?
  • The First Rule of the Consumerverse

    Gavin Heaton
    18 Mar 2015 | 2:07 am
    Let’s face it, big numbers are sexy. The bigger they are, the more business leaders, marketers and yes, even economists, become excited. So any report on social media that delves into those massive network numbers is bound to cause a flurry of activity. But the big numbers are not what should be interesting us in the latest Global Web Index report on social media engagement. The first rule of the Consumerverse is: “It’s the little numbers that matter most”. But before I explain why, let me share the big numbers with you. According to GWI: Over 170,000 internet users were surveyed…
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  • The death of social referral traffic for large media players?

    Ryan Jones
    29 Mar 2015 | 6:50 am
    Over the past few years, rising social referral traffic to brands/publishers from sites like Facebook, Pinterest & Twitter has challenged traditional search engines.   The top two suppliers of social referral traffic to publishers globally are now Facebook and Pinterest. See this Forbes article for details & the chart below. But just as social referral traffic has started to surpass search — Facebook decides to change it up.  The Times recently reported that Facebook held talks with media companies about hosting content inside Facebook rather than making users click to an…
  • It is hard to Love your enemies

    Ryan Jones
    18 Jan 2015 | 12:44 pm
    In honor of MLK Jr. day, I’m linking to this excellent sermon on loving your enemies–a terribly hard thing to do. Love is the highest ethic and it definitely took a lot of love to be a non-violent protester in the face of haters back in the 60s. So, in the face of everything that is happening in the world today, it is critically important to remember the example of Dr. King.                         Picture source:  
  • McDonald’s gets “uber-transparent” and the crowd responds

    Ryan Jones
    11 Jan 2015 | 12:46 pm
    Do you like Chicken McNuggets?  I confess, I enjoy driving through McDonald’s from time to time for a box of McNuggets.  So, I was relived when I saw this “under the hood” video from McDonalds, revealing how Tyson makes a McNugget. The “Internet” wasn’t too impressed though.  Over the past 31 days, McDonald’s has had some of the most disliked videos on YouTube–driven by the heavily disliked McNuggets transparency video.     Across the brands that eBench tracks, McDonald’s led YouTube with 18% of the dislikes-with Google coming in…
  • Facebook Zero? Taking a true “portfolio” approach to social in 2015

    Ryan Jones
    31 Dec 2014 | 1:50 am
    Last year about this time (Dec 2013) Facebook signaled how things were going to change for branded organic reach over the course of the year.  It’s been interesting to watch this play out over 2014.  Facebook kicked things off with this quote at the end of 2013. “Pages will likely see changes in distribution. For many Pages, this includes a decline in organic reach. We expect this trend to continue as the competition for each story remains strong and we focus on quality” Then, Social@Ogilvy ran an article in May 2014 entitled “Facebook Zero” documenting a…
  • 21st century magazine content discovery

    Ryan Jones
    2 Nov 2014 | 1:11 am
    Just a few years ago, it was easy to find a vast rack of magazines covering every interest niche imaginable at the big box store around the corner.  You could sit with a stack of magazines–and an overpriced coffee—and waste away the day. Nowadays, people are spending less time at the magazine racks and more time with their mobile devices. Quietly, Pinterest has become the (virtual) place people discover content around their interests.  Instead of tearing out a magazine page to save a delicious recipe, people are saving content to their Pinterest boards, so they can pull up the…
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    Experience: The Blog

  • "Purpose" Never Retires

    Augie Ray
    16 Mar 2015 | 9:53 am
    Purpose is true north that never varies. lot of companies give lip service to "purpose" nowadays. I get tired of attending conferences and reading articles where business "purpose" is equated to Corporate Social Responsibility (CSR) initiatives, as if purpose is something a firms buys and plugs into a small corner of the organization with the goal of generating PR and purchasing goodwill.USAA is widely recognized as a firm that leads with purpose, and it is a purpose that is earned primarily with sweat and focus, not just dollars and…
  • Seven New Social Media Studies You Probably Won't Hear About at SXSW

    Augie Ray
    8 Mar 2015 | 4:45 pm
    This week is the annual SXSW Interactive conference, where social media elite descend on Austin to party on Sixth Street, post selfies with people who have higher Klout scores and pick up the mad schwag liberally distributed by startups. A few may even wander into conference halls to see some presentations, although that is far from certain.This will be my third year staying home, and while I will miss the chats and parties, I will not miss the general sense that SXSW is a missed opportunity for the social media industry. All the best and most experienced minds in the business gather in…
  • The CX Pyramid: Why Most Customer Experience Efforts Fail

    Augie Ray
    2 Mar 2015 | 6:16 am
    It is no secret among Customer Experience (CX) professionals that most CX efforts fall flat. Forrester found that only 25% of CX professionals say their companies’ CX programs actually improve customer experience, and Avaya recently published a study indicating that 81% of organizations have seen their Customer Experience Management (CXM) initiatives fail in the last three years.The problem is that most companies view Customer Experience as a program and not a purpose--something to be assigned to a couple of employees while the rest of the company goes about its business improving…
  • The Award for Best Social Media Management Software Goes To...

    Augie Ray
    22 Feb 2015 | 12:53 pm
    While many in the social media business hang on every Gartner Magic Quadrant or Forrester Wave, doesn't this seem a rather unsocial way to evaluate social solutions? Sure, those research firms do a very thorough and objective job of assessing the platforms, but their approach is akin to the Golden Globes (which only has 93 voting members) in an era when million of reviews can be found on sites like Rotten Tomatoes, Yelp and TripAdvisor.For a more social perspective on the strengths and weaknesses of Social Media Management Software (SMMS), TrustRadius has released its free report of…
  • Social Media Is A Customer Channel Before It Is A Marketing One

    Augie Ray
    17 Feb 2015 | 11:34 am
    Most companies still have no idea how to make social media work for them. They know consumers spend 50% of their online media time with social networks, microblogs and blogs. And they know social media professionals have been promising a new age of brand-building power via engagement and content. But they also know brand engagement is dropping and 85% of CMOs cannot validate a quantitative return in social media.There is a serious disconnect between the promise of social media and what it is delivering for brands, and it can be explained in one simple sentence: Social media is…
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    The Future Buzz

  • Digital Analytics Best Practices For Agencies [Video/Presentation]

    Adam Singer
    20 Mar 2015 | 1:39 pm
    Today I was making slides for a new presentation and happened to stumble upon one of my talks at Google I had no idea was posted. It’s on analytics best practices for agencies and I’ve embedded it below as it’s relevant for readers here, but first a quick intro.Reporting digital marketing success as part of a formalized process can be a huge win for both agencies and clients to build productive long-term relationships together. I’ve seen this in both my current role on the Google Analytics team and the agency side while leading global digital teams.Why is it a huge…
  • Must-Watch: Vice Special On Future Of Cancer Treatment

    Adam Singer
    15 Mar 2015 | 9:40 am
    Visualization of Kite Pharma’s Chimeric Antigen receptorCancer will impact everyone on the planet, whether directly or indirectly, multiple times throughout our lives. Several of my friends are currently fighting it and despite having dealt with death and illness frequently in my personal life it doesn’t get any easier to hear this sort of news.But the good news is the biotech industry is making great strides in treatment options and every day we learn more about fighting this complex disease.As someone who has followed cancer treatment technology (and has invested in several…
  • 4 Steps to Measuring What Matters Most

    Adam Singer
    10 Feb 2015 | 9:43 am
    The following is my latest Analytics column, originally published on ClickZ. You can read all my previous postings on ClickZ here.While most brands have a digital measurement plan in place, it’s never a bad idea to take a fresh look at how you measure to determine if your approach is as strong as it can be. Even the best plans need realignment and there’s never a bad time to accomplish this. So I was excited that our team at Google recently published a brand-new guide for marketers to understand, and measure, what matters most.This is especially important because as the digital…
  • Ditching Your Commute Qualified: Worth ~$40K / Year In Happiness

    Adam Singer
    21 Jan 2015 | 10:23 am
    5 years ago when I left Minneapolis to move to San Francisco, I went car-free and documented how even after a short time period I found the experience completely transformative for my life in a positive way. As positive if not more so than ditching cable TV or getting better and more consistent exercise.Since then, I’ve shared several pieces of research indicating how your commute is causing unhappiness in a way you will never normalize against. This post shares more details + actual data, but it’s easily summarized in this graph:So as someone who has been advocating a…
  • 3 Tools To Ensure Your Analytics Implementation Is Setup Right

    Adam Singer
    5 Jan 2015 | 9:35 am
    The following is my January 2015 Analytics column, originally published on ClickZ. You can read all my previous postings on ClickZ here. In a previous column, I shared technical reports related to performance that modern marketers can’t live without. It’s true, technical issues are a shared responsibility of marketers and developers, with each group having a strong understanding of the other. In my years of experience as a consultant, not some, but all marketing teams with a fluency in and operational structure to implement technical fixes came out ahead because they were getting…
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    Damn, I Wish I'd Thought of That!

  • Newsletter #1030: The “Lessons from Blue Bottle Coffee” Issue

    Andy Sernovitz
    26 Mar 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Blue Bottle Coffee isn’t your average coffee shop. They take pride in being coffee snobs who take extreme measures to make the perfect brew. And it paid off for them last year when they raised over $25 million in VC investment. Here are three lessons from how Blue Bottle earns loyal customers and fans: 1. Teach people something 2. Create a unique experience 3. Invite people into your…
  • Newsletter #1029: The “More than Just a Restaurant” Issue

    Andy Sernovitz
    19 Mar 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Restaurants have a lot of the same stuff you might have, like a strategic location, operating expenses, inventory, and busy and slow times. They’re also in a tough industry where you have to get creative to compete. Here’s how three different restaurants are making the most of what they’ve got to bring more customers in: 1. A drop-off spot 2. A sidewalk sale 3. A place to…
  • Newsletter #1028: The “Lessons from Employers” Issue

    Andy Sernovitz
    12 Mar 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Like marketers, employers have to get creative to stand out from the competition, offer something worth talking about, and share the human side of their company. Here’s how employers from Sears, Amazon, and Intel are doing it: 1. Be nice to your competition’s upset customers 2. Make a big statement 3. Tell a great story 4. Check it out: Common Mythconceptions 1. Be nice to your…
  • Newsletter #1027: The “Lessons from Empty Buildings” Issue

    Andy Sernovitz
    5 Mar 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Every town has empty or abandoned buildings. Most of the time, they’re symbols of something that didn’t work — that a business had to pick up and move on somewhere else or that a company failed. But for a lot of places, empty buildings represent an opportunity. In fact, my company, GasPedal, just bought an empty produce packaging warehouse on 44 acres of land to turn it into…
  • Newsletter #1026: The “Lessons from Virgin Hotels” Issue

    Andy Sernovitz
    26 Feb 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] From a record label to an airline, credit cards, phone services, and even healthcare, Virgin’s famous for their wide range of brand extensions. Yet somehow, their stuff stays true to the same irreverent, playful flavor that makes the brand remarkable. Their new hotels are no different. Here are some clever marketing lessons we can learn from Virgin’s newest venture: 1. Earn…
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  • My favorite reads of the past week (weekly)

    Tamara Gielen
    29 Mar 2015 | 1:31 am
    The ExactTarget Blog Email Segmentation: Moving Your Strategy From Basic to Best - The ExactTarget Blog #EmailMarketing Segmentation: Moving Your Strategy From Basic to Best 60 Ways to Screw Up the Customer Experience 60 Ways to Screw Up the Customer Experience 12 Secrets of the Human Brain | Emma, Inc. 12 Secrets of the Human Brain How to use email to get customer feedback and grow your business - Campaign Monitor How to use email to get customer feedback and grow your business Posted from Diigo. The rest of my…
  • My favorite reads of the past week (weekly)

    Tamara Gielen
    8 Mar 2015 | 12:31 am
    Mythbusters: Deliverability vs. Engagement – Part Deux | DMA - Direct Marketing Association – Data Driven Marketing DON'T MISS THIS WEBINAR featuring Comcast, Google & Microsoft: Mythbusters: Deliverability vs. Engagement - March 17 Email Marketing: What do customers think of cart abandonment remarketing? | MarketingSherpa What do customers think of cart abandonment remarketing? #emailmarketing How Welcome Emails Help Predict Future Subscriber Engagement & Value How Welcome Emails Help Predict Future Subscriber Engagement & Value…
  • My favorite reads of the past week (weekly)

    Tamara Gielen
    1 Mar 2015 | 12:31 am
    Marketing Psychology: 9 Strategies to Influence Consumers Marketing Psychology: 9 Strategies to Influence Consumers 50 All-Time Great Retail Subject Lines | VerticalResponse Blog 50 All-Time Great Retail Subject Lines Over half of mobile email in the UK is opened on Apple devices Over half of mobile email in the UK is opened on Apple devices Why Your Team Needs a Lead Scoring Model | Oracle Marketing Cloud Why Your Team Needs a Lead Scoring Model Why Do Consumers Read Retail Promo Emails? - eMarketer Why Do…
  • My favorite reads of the past week (weekly)

    Tamara Gielen
    22 Feb 2015 | 12:31 am
    The Tyranny of Tables: Why Web and Email Design are So Different | Litmus "The Tyranny of Tables: Why Web and Email Design are So Different" 5 Ways to Target Email Users With Display Ads | ClickZ "5 Ways to Target Email Users With Display Ads | ClickZ" Missing link - IFTTT "Danger Zones: 4 Things You Need to Know when Testing Emails" The First 90 Days as an Email Marketer - Email Marketing Blog The First 90 Days as an Email Marketer How to increase your email click-through rate using storytelling - Campaign Monitor How to increase…
  • My favorite reads of the past week (weekly)

    Tamara Gielen
    15 Feb 2015 | 12:30 am
    3 Tips for Better Preheader Text | Matt Byrd - A Few Things About Email Marketing 3 Tips for Better Preheader Text #emailmarketing Insights From The Email Evolution Conference Insights From The Email Evolution Conference's Deliverability Panel A/B Testing: How to improve already effective marketing (and win a ticket to Email Summit in Vegas) | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas A/B Testing: How to improve already effective marketing How We Doubled Email Signups in 30 Days How @Buffer…
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  • Share of wallet vs Share of life

    Stefan Engeseth
    27 Mar 2015 | 2:12 am
    Share of wallet vs Share of life. VPC Martin Deinoff,Creuna. Above quote is my interpretation of Martin’s lecture at Webbdagarna (video).
  • Top 10 posts – updated 25 Mars 2015

    Stefan Engeseth
    25 Mar 2015 | 1:45 am
    1. Anyone wanting to survive in today’s dangerous and rapidly evolving business waters?2. Virgin Cruises attack cruise lines business 3. Press release: Ikea will move into fashion next, predicts Swedish author Stefan Engeseth 4. Is stand-up a good startup? 5. The one who cares about women wins marketing! 6. AppleCurrency with Steve Jobs on the coin 7. Move or die: Learning too slow is always too late 8. How Reebok lifted their brand when the escalators died in Stockholm’s subway 9. #richardbranson: To survive, companies have to behave like sharks – if they don’t keep moving they will…
  • Virgin Cruises attack cruise lines business

    Stefan Engeseth
    23 Mar 2015 | 2:42 am
    Virgin is the kind of company that always makes waves in every industry they attack. Mostly they attack businesses that are stuck in history. Why? Old industries are often fat and happy. Branson is probably the best business shark to attack those that are unwilling or unable to change. I wrote about Branson in my latest book Sharkonomics it seems like his competitors did not read it. Virgin is a vital competitor for any line of business, and Virgin will strike again – whether it is up in the air, or on land, in space or on the sea. We plan to shake up the cruise industry and deliver a…
  • Anyone wanting to survive in today’s dangerous and rapidly evolving business waters?

    Stefan Engeseth
    19 Mar 2015 | 1:00 am
    Anyone wanting to survive in today’s dangerous and rapidly evolving business waters could do worse than feast on the many lessons in Sharkonomics, and take a bite out of the competition by learning from sharks. The key being that companies not constantly moving and developing, will sink like a shark to the bottom and die. Keith Appleton, The Nassau Guardian / UK Institute of Leadership & Management
  • Our goal is to be an bootcamp for young employes

    Stefan Engeseth
    16 Mar 2015 | 4:07 am
    Our goal is to be an bootcamp for young employes. CEO Christian Lagerlöf, Vapiano Sweden. Speech quoted from lecture at Swedbank with permission.
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  • Stop Food Cravings In 15 Minutes With This Easy Trick

    Jeremy Dean
    29 Mar 2015 | 6:50 am
    Stop food cravings and cut chocolate consumption in half by doing this. » Continue reading: Stop Food Cravings In 15 Minutes With This Easy Trick » Read, the new site from PsyBlog's author Related articles: Eating This For Breakfast Reduces Food Cravings Later in The Day 3 Minutes of Tetris Reduces Cravings for Drink, Cigarettes and Food Most Unlikely Weight Loss Trick Revealed by Psych Experiment Easy Mental Trick Which You’ll Be Surprised To Learn Reduces Appetite Diet Tip: The Unexpected Effect of Comfort Food on Bad Moods
  • The Healthy Brain Food In Every Fridge That Gets Overlooked

    Jeremy Dean
    28 Mar 2015 | 6:32 am
    Although it's in almost every fridge, few Americans have enough of this healthy brain food. » Continue reading: The Healthy Brain Food In Every Fridge That Gets Overlooked » Read, the new site from PsyBlog's author Related articles: Food on the Mind: 20 Surprising Insights From Food Psychology The Best Look for a Leader: Intelligent or Healthy? A Handful of This Everyday Food Improves Memory, Concentration And Processing Speed 3 Minutes of Tetris Reduces Cravings for Drink, Cigarettes and Food Eating This For Breakfast Reduces Food Cravings Later in The Day
  • High-Fat Diet May Disturb a Range of Thoughts And Feelings

    Jeremy Dean
    27 Mar 2015 | 6:05 am
    Treat your gut well and this is why your brain will thank you. » Continue reading: High-Fat Diet May Disturb a Range of Thoughts And Feelings » Read, the new site from PsyBlog's author Related articles: The Diet Which Postpones Brain Aging Dementia Treated Successfully With Anti-Aging Diet The Familiar Food Which May Help Fight Alzheimer’s Disease 9 Nutrients Which Should Be In Your Diet for Good Mental Health Chronic Stress Early in Life Causes Anxiety and Aggression in Adulthood
  • 3 Inner Virtues That Come With Age Which May Surprise You

    Jeremy Dean
    26 Mar 2015 | 6:39 am
    On top of wisdom, there are three inner virtues which unexpectedly come with age. » Continue reading: 3 Inner Virtues That Come With Age Which May Surprise You » Read, the new site from PsyBlog's author Related articles: Intelligent People Are More Inclined to Trust Others A Sense of Purpose Helps You Live Longer The Number of Children That Makes Parents Happiest Husband or Wife? The Partner Whose Happiness Matters More For The Marriage Hearing Voices: Rachel’s Experience Might Surprise You
  • How To Improve Memory Five-Fold in 45 Minutes

    Jeremy Dean
    25 Mar 2015 | 6:41 am
    How to improve memory with very little effort. » Continue reading: How To Improve Memory Five-Fold in 45 Minutes » Read, the new site from PsyBlog's author Related articles: Exercise Can Improve Long-Term Memory How to Easily Improve Your Memory Study Finds Memory Has a Fascinating Effect On Sleep Offline Learning: How The Mind Learns During Sleep Memory & Learning Boosted and Depression Prevented By Compound In These Fruits and Nuts
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    Affordable Internet Marketing

  • The Top 4 C’s of Potent Content Marketing

    Case Stevens
    29 Mar 2015 | 12:47 pm
    In marketing, there’s what’s called “the 4 C’s” – context, channel, community, and commerce. How much do you know about them? If you’re scratching your head right now, it’s time to pay attention. Context Context is a branded framework that is used to send out your message to the general public. Context sets the tone […] The Top 4 C’s of Potent Content Marketing is a post from Affordable Internet Marketing, by Case Stevens.
  • 3 Things You Probably Didn’t Know About Your Ideal Audience Yet

    Case Stevens
    16 Mar 2015 | 3:09 am
    Remember when you were just trying to create your business model, draft your objectives, and estimate on the returns? Chances are you were crazy about your target market. Every business owner or marketer knows that he has to tailor fit his products and services to the needs and demands of the brand’s ideal audience. After […] 3 Things You Probably Didn’t Know About Your Ideal Audience Yet is a post from Affordable Internet Marketing, by Case Stevens.
  • How to Use the Power of Webrooming for Your Retail Business

    Case Stevens
    12 Feb 2015 | 11:30 am
    With increased access to data, we have more insight that ever into the modern-day shopper’s buying process. Just a few years ago, “showrooming” was a big concern for retailers. Consumers went into store to view products and make their decision. But they actually made the purchase online. Today, the opposite trend is taking over. This […] How to Use the Power of Webrooming for Your Retail Business is a post from Affordable Internet Marketing, by Case Stevens.
  • Make Money With Online Local Business Directories

    Case Stevens
    12 Jan 2015 | 11:08 pm
    An easy and quick way to make money is to take your business online. No one is unaware of the fact that for extending your business, it should be at its utmost disposal. It is a long process though, if done alone, but extremely beneficial for your business. So, it is made easy for you […] Make Money With Online Local Business Directories is a post from Affordable Internet Marketing, by Case Stevens.
  • Using Content Discovery Tools to Boost your Content Marketing Efforts

    Case Stevens
    23 Dec 2014 | 1:11 am
    If all your content marketing efforts revolve around creating fresh, original content for websites and blogs day in day out, you’re in for a treat! This post will transform content marketing for you, into an easier, more manageable and less demanding marketing initiative. Sure, creating fresh, new content is important. But you’ll agree that it […] Using Content Discovery Tools to Boost your Content Marketing Efforts is a post from Affordable Internet Marketing, by Case Stevens.
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    Chris Houchens

  • taco bell routine republic goes up against mcdonalds

    Chris Houchens
    24 Mar 2015 | 5:08 pm
    This “Routine Republic” ad campaign by Deutsch for Taco Bell is amazing. Ad types love it because they love dystopian ads reminiscent of the ad they all worship. But the Taco Bell ad actually works too. It takes the value… Read more › The post taco bell routine republic goes up against mcdonalds appeared first on Chris Houchens.
  • grocery marketing

    Chris Houchens
    15 Jan 2015 | 7:27 pm
    Good stuff (as always) in a few paragraphs from James Lileks about how a regular shopper in a grocery store has a better grasp on consumer behavior than someone with a doctorate in Marketing. It’s a good point. I love… Read more › The post grocery marketing appeared first on Chris Houchens.
  • you’re disappointing the kids

    Chris Houchens
    6 Aug 2014 | 7:41 am
    Last Friday, Barnes & Noble (tagline: We still sell books!) hosted a nationwide “Cool off with Olaf” event that was centered around the characters and songs in Disney’s Frozen. We went because someone in our house (not me) is a… Read more › The post you’re disappointing the kids appeared first on Chris Houchens.
  • social is a marketing tool, not a strategy

    Chris Houchens
    1 Jul 2014 | 4:00 pm
    I often make the analogy that social media marketing is like building your house on land that you don’t own. To be certain, social media marketing is an essential element in today’s marketing plans, but to put all the marketing… Read more › The post social is a marketing tool, not a strategy appeared first on Chris Houchens.
  • airquote marketing

    Chris Houchens
    13 Jun 2014 | 9:24 am
    Dear small business whose ad is featured in this photo… Firstly, you’re not “using” the right term for people to “like” your page on “Facebook”. I further “suggest” that you actually take a step back with your social marketing “strategy”… Read more › The post airquote marketing appeared first on Chris Houchens.
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    The Accidental Product Manager

  • How Do You Save A Dying Brand? The Blackberry Story

    23 Mar 2015 | 2:00 am
    BlackBerrys were once hot, now they’re not. Now what?Image Credit: Kārlis Dambrāns The best product management job to have roughly 5 years ago would have been to work at Blackberry – the maker of the most popular mobile phones. Back in the day, no matter where you went, you would always see people typing on those little Blackberry keyboards or using their little Blackberry trackballs. However, a lot has happened in the past 5 years – both the iPhone and Android arrived on the scene and Blackberry has fallen on hard times. Can this brand be saved? How Did Blackberry Fall Down? The…
  • Can Product Managers Innovate Too Fast?

    16 Mar 2015 | 2:00 am
    Is it possible to move into the cloud too fast?Image Credit: Raffaele Camardella Over in the world of IT products, there is a lot of talk going on about “cloud computing”. In a nutshell, what this means is that companies stop buying computers to run their programs on and instead pay other companies to buy computers and then turn their software over to them so that they take care of all of the details of keeping the software up and running. The economics are pretty nice and so a lot of product managers are switching to this business model. However, is it possible to switch too…
  • Prada Product Managers Try To Recover From A Stumble

    9 Mar 2015 | 2:00 am
    Prada handbags have always been popular – until latelyImage Credit: foeoc kannilc I must confess that I’m not that much into women’s handbags; however, even I recognize what brands are the most desirable in this category. Prada has always been in the lead. What woman wouldn’t kill for this season’s Prada bag? This is just the way that it’s always been. However, lately even the Prada product managers have run into some problems. Can they recover from their stumble? What Went Wrong At Prada? What could possibly go wrong at a maker of handbags that almost every…
  • Are AT&T Wireless Product Managers Getting More Customers The Right Way?

    2 Mar 2015 | 1:00 am
    AT&T Wireless product managers are adding subscribers, but are they doing it the right way?Image Credit: Wikipedia How would you like to have the job of being a product manager at a wireless service provider? Admittedly, it would be an exciting job. Wireless services bring in a great deal of money so there would be no questions about your product being a success, the real question would be what could you do to your product development definition to make it more of a success? Over at AT&T wireless the product managers appear to be successful because they are adding more and more…
  • What Does Your Product Smell Like?

    23 Feb 2015 | 1:00 am
    Do your customers like the way that your product smells?Image Credit: Angélica Portales As product managers we are always thinking of ways to make our product more appealing to our customers. We all have long lists of features that we just know that once they are implemented; our product will become irresistible to our customers. However, there is a good chance that we may be overlooking something. Is it possible that how our product smells could play a big role in how willing our customers are to buy our product? The Role That Scent Plays In Attracting Attention As we all learned in school,…
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    Take Me To Your Leader!

  • The 5 Best Innovations at SXSW 2015

    Freddie Laker
    19 Mar 2015 | 8:01 pm
    After attending SXSW nine times I’ve seen all manner of innovations, from the meaningless to the profound, there. I’ve launched a startup at SXSW in 2013 and even had my work recognized at the Interactive Awards. I want to claim SXSW has lost relevance, and that the marketers have ruined it, but have to admit there are still some wonderful innovations on display. BioBots BioBots was, deservedly, recognized as one of the most innovative startups at SXSW. BioBots offers plug and play desktop 3D bioprinting that enables users to easily make functional three dimensional living tissue from…
  • The Six Most Awesome Innovations At MWC 2015

    Freddie Laker
    4 Mar 2015 | 7:10 pm
    It’s Mobile World Congress (MWC) time again, which for anyone who doesn’t know is the world’s largest trade exhibition for those in the mobile industry. It’s where the manufacturers get to show off what’s new and great in the world of mobile technology. Of course the definition of mobile technology has definitely widened over the years, and the stars from this year’s show are a light year away from the humble mobile telephone, where it all began. Mr Spock, as played by the late lamented Leonard Nimoy, would have been stunned by how far behind the times his communicator has…
  • 5 Most Innovative Black-Led Tech Companies

    Freddie Laker
    26 Feb 2015 | 8:09 pm
    In acknowledgement of Black Tech Week, which celebrates African American innovators during the last week of Black History Month, we’re focusing this week’s article on five innovative black-led technology companies. I happen to work at a black-led technology company. I didn’t know it before, but being a black CEO in tech is surprisingly rare. I enjoyed putting this list together as the black men and women in the industry are  exceptional – I just wish there were more of them! Metalayer – Co-Founder: Jonathan Gosier Organizations are swamped in data. Much of this…
  • 5 Recent Innovations You Might Have Missed

    Freddie Laker
    9 Feb 2015 | 8:51 pm
    The world is changing rapidly. There are always new ideas, new techniques, new ways to look at old problems, new problems to be solved. There is no shortage of truly innovative technologies to be found and examined. This week’s round-up contains everything from anti-aging technology to robotic warfare to innovations around personal identity. Reversing Aging By Decades in Humans A new bioengineering technique has been discovered by Stanford Medical Center scientists which can extend the length of human telomeres, which are protective caps we have on the end of our chromosomes designed to…
  • 5 Best Innovations of January 2015

    Freddie Laker
    25 Jan 2015 | 6:48 pm
    It’s fun to get back into the swing of things with Take Me To Your Leader. Our post covering the Best of CES 2015  covered everything from intelligent miniaturized robots that teach kids to program, to home security systems that recognize family members via facial recognition. But that was nearly a month ago. By definition, the world of innovation keeps on moving, as yesterday’s innovation turns into today’s reality and then becomes tomorrow’s history. So what has been new, exciting and innovative in technology during January 2015? Microsoft Augmented Reality: HoloLens Microsoft’s…
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  • Experience & lessons from my first Workcation

    Sean Tiner
    23 Mar 2015 | 9:16 am
    This post is #8 in a #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime. The idea of having a bonfire, sleeping in a tent, showering, and returning to work may not excite everyone, but it warmed my spirit! I felt I became so accustomed to the comforts of my house – running hot shower, comfortable bed, and toilet – as well as the comforts of technology – including watching programmed DVR television,…
  • Introducing the Workcation

    Sean Tiner
    16 Mar 2015 | 9:13 am
    This post is #7 in a #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime. Our comfortable culture of working hard, not taking vacations, and taking forced “staycations” continues to transcend into the habits of our daily lives. Today, more and more Americans are dining “al desco” and enjoying “no resco.” Our culture is engrained to go, go, go! But at what cost? We need to take time for ourselves in…
  • Staycations are Pointless!

    Sean Tiner
    9 Mar 2015 | 9:04 am
    This post is #6 in a #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime. Don’t hate the title, before you read the explanation.“Staycation” involves staying at home during your pay vacation time and enjoying leisure activities within driving distance, while sleeping at home during the night. The term achieved popularity during the subprime financial crisis of 2008. During this time period, American…
  • No Vacation Nation: The habits of an overworked society

    Sean Tiner
    2 Mar 2015 | 9:02 am
    This post is #5 in a #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime. This post is short, but it’s important. It’s full of statistics to share one important takeaway with you: take advantage of your rest time! No matter how you spend your time, it’s important that you spend it pursuing activities that interest you and to use your earned time off!In today’s era, more and more workers, particularly…
  • Hyper Connectivity

    Sean Tiner
    23 Feb 2015 | 9:00 am
    This post is #4 in a #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime. As more and more of us understand that time is the most valuable commodity, we seem to cram it with the need to maximize every moment. We text, post updates, send snaps, email and take 100 pictures every day. These countless needs of reaching out and staying in touch can distract us from the very essence of experiencing life. Only ten short…
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    Michael Myers Fan Club

  • Who Likes Horror Movies?

    8 Mar 2015 | 11:52 am
    One of my biggest pet peeves about going to the movie store is the type of movies that I see most on the shelves, horror movies. I just don’t get why they are so popular. Do people really want to scare the crap out of themselves on a regular basis or is there something else about the movies that I am missing? Also, why are there so many of these movies out there? If you have ever taken the time to look up online the new movies that come out on DVD or Blu-ray each week, you will notice that a lot of them are horror movies. Most of these movies were never in the theaters and by the…
  • Why I Really Hate Scary Movies

    20 Dec 2014 | 12:41 pm
    In an unfortunate twist of events, I married a man that adores horror films. From “The Exorcism of Emily Rose” to old school “Jason” and “Freddie”, my husband loves them all. But I can’t stand any of them. I am a big chicken and I can’t stomach even the mildest scary movies. In fact, I can still remember the first time I watched “Scream” back in high school. A bunch of my friends got together and rented the movie when it came out and everyone kept telling me how great it would be. I nearly wet my pants before we were halfway through the film and I ended up making up some…
  • Trying Herbal Incense For Halloween

    6 Oct 2014 | 8:28 pm
    It seems that almost everybody has a particular holiday that they love to celebrate. Most people seem to enjoy Christmas but I think that is because they are selfish and they simply like to get presents. I have two holidays that I love. The first is Thanksgiving, and that is simply because I am fat and I love to eat. However there is one holiday that I really get excited over and that is Halloween. I always go all out for the event and this year is going to be no different. I am already making plans for what I want to do and there are some good ideas cooking in my brain. However there is one…
  • Why Keep Tactical Flashlights In a Haunted House

    29 Aug 2014 | 5:55 pm
    The Internet is full of bloated information that has absolutely nothing to do with reality. However this article is not going to fall into that category. The idea here is tactical flashlights and the reasons that you need to have one. For the sake of arguments lets assume that the flashlight is going to be used in a haunted house. With that being said lets take a few moments and explain the advantages of using tactical flashlights and the reasons that you need to always have one on your side. From this moment forward we will be assuming that we are all talking about haunted houses. The first…
  • Watching Scary Movies Is Exciting!

    1 Aug 2014 | 10:37 am
    If you are running out of things to do this summer perhaps you need to get started watching some scary movies. I remember back in the day when my husband would gather all the cousins and our daughter around him in the evenings after a family meal to tell them all a scary story. My daughter still talks about that to this day because it made a fond memory for her. She didn’t get too scared but a few of the kids got scared and screamed during these stories. If you have fond memories like that from your childhood then perhaps you would be interested in starting a tradition with your kids as…
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  • Nine moments that put Twitter on the map

    James Mortimer
    23 Mar 2015 | 8:08 am
    It may seem hard to believe but Twitter turned nine years old this weekend (21st March). The micro blogging network changed how the world communicates, how brands interact with customers and how news is broken around the world. And to mark the occasion, here are Twitter’s nine biggest moments: Twitter’s IPO – In November 2013 Twitter went public with their long awaited IPO. The stock opened at $26 a share and currently trade at around $45 although there is still much debate between investment analysts about how successful the IPO actually was. Obama’s Twitter Town Hall – Twitter…
  • Global digital trends: The growth of mobile

    Bill Connolly
    13 Mar 2015 | 6:57 am
    The Global View This year we have introduced The Global View – a series of Connect posts that will give you a quick snapshot of the big issues influencing digital marketing around the world, as seen by the different offices in the iCrossing network.  This issue Bill Connolly our Content Marketing Manager State side is taking a closer look at what’s going on with mobile advertising right now. (c) Johan Larsson One of the biggest benefits to being a global organization is that we can share insights with colleagues from around the world. In the ever-changing realm of digital, brands must…
  • Boost your content’s SEO value using amplification

    Ricardo Rodriguez
    12 Mar 2015 | 8:52 am
    Amplification – or the practise of increasing a piece of content’s reach  – has always, and continues to be, an intrinsic part of the online marketing mix, but it is often an overlooked part of content strategy. Why should I consider amplification? Amplification can drive those all-important user & social signals that are becoming increasingly important to natural search visibility, leading to an increase in traffic, conversions and, importantly, revenue. When should I consider amplification? While typically, the actual implementation of amplifying tactics should come after the…
  • International Women’s Day: Making it happen at iCrossing

    Rosie Shimell
    6 Mar 2015 | 4:25 am
    This Sunday is International Women’s Day, and the theme for 2015 is ‘Make it Happen'; a powerful motif that asks us not only to celebrate the achievements of women but also to effect change by taking action. Working in the digital sector, I was pleased to read in the Guardian this week that the UK has more Inspiring Women in technology leadership positions than any other of our European counterparts. However, we still have a long way to go if we are to improve upon the poor representation of women within STEM (science, technology, engineering and maths) employers; the campaign…
  • Will “mobile friendly” affect tablet search results?

    James Allen
    5 Mar 2015 | 8:16 am
    Recently the Webmaster Central blog stated that on April 21st, Google will be expanding its use of ‘mobile friendliness‘ as a ranking signal. Google have directed webmasters to their Mobile Friendly Test tool and many have also been using PageSpeed Insights to drill down further into how their site might perform on a slower mobile-network connection (when compared with fibreoptic cable, etc). Some people have been asking whether mobile friendly signals and site speed will also be important for Google’s tablet results. Information on Google’s tablet-specific results…
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    The Database Diva

  • 10 Tips for Getting Your Money’s Worth on

    Lori Feldman
    23 Mar 2015 | 6:10 am
    A Warhol-inspired graphic I ordered on for $5.00 to illustrate a blog post on content marketing. The internet is amazing. Yes, you can easily get sucked into the dark side of Kardashian PR ploys and cute kittens, but business innovations are abundant. Take, the marketplace where anyone can buy or sell services (“gigs”) for $5.00–what Fiverr calls The Gig Economy. You know that Facebook business page you’ve been wanting to put up? will design it for you for $5.00. That Pinterest graphic? Fiverr. “Explainer” video to put on…
  • Drip Marketing: Work Now, Get Paid All Year

    Lori Feldman
    15 Jan 2015 | 9:00 am
    What Is DripMarketingCamp? Drip Marketing Camp: “It’s Impossible To Stay in Touch with Customers Using Only the Telephone” from Lori Feldman, The Database Diva on Vimeo. Salespeople and business owners intuitively understand the importance of keeping in touch with customers and prospects in their database. Yet following up often drops to the bottom of the to-do pile because it’s a chore. It doesn’t have to be. Technology to automate drip marketing follow up has reached the cloud. It only requires a website, customer database and marketing automation software (our…
  • How Social Media Can Elevate Your Marketing Automation

    Lori Feldman
    13 Jan 2015 | 10:35 pm
    Over the past two or three years, full-power marketing automation has finally become available to businesses of all sizes. Source: Even without social media, marketing automation is the newest market differentiator between you and another organization who’s not using it. See on – Drip Marketing The post How Social Media Can Elevate Your Marketing Automation appeared first on The Database Diva.
  • Attention Printers, Lettershops, Ad Agencies: Here’s How To Stick Your Toe into Inbound Marketing

    Lori Feldman
    9 Dec 2014 | 3:03 pm
    I get rants, fairly often, from traditional marketers who finally hear the clock ticking on their old business models and realize they need to “get into” Inbound Marketing or risk having their client base decimated by modern marketers. Printers, lettershops, ad agencies–these are all industries that thrived in the 70s, 80s and 90s, but have seen demand for their service diminish with the advent of social marketing. Fifteen years into this “online marketing,” thing, the “clock ticking” is more like a ticking bomb threatening to blow up these…
  • Free Website Lead Training

    Lori Feldman
    13 Nov 2014 | 9:23 am
    On Monday, November 17, I’m holding a new online training class called, “Why Your Website Won’t Cough up More Leads.” It will show you 5 simple ways to get more visitors to stick and convert to sales inquiries. While my training is $35 USD, the 5 techniques will cost you nothing other than time to implement–as long as you have an email or marketing automation system. (If you don’t, we recommend Swiftpage as entry level solution and Hatchbuck as a more robust solution) But if you’re serious about getting more website leads and you want my help to do…
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  • New research on customer loyalty for my company - Capgemini Consulting

    26 Mar 2015 | 10:43 am
  • Video Killed The Video Star

    3 Sep 2010 | 7:12 am
    Whatever you are doing right now, you need to stop and go check out this amazing web experience.An interactive short film by Chris Milk. Featuring "We Used To Wait" from Arcade Fire. Created with the help of Google, this is a very interesting experiment using HTML5 to showcase the Chrome browser, Google Maps and Google Street View. It works perfectly well on any browser that supports HTML5...
  • Did You Say Gold Mine?

    11 Aug 2010 | 5:22 am
    The recent article in the Wall Street Journal  appeared to me to be so  fundamentally flawed that I would have to write something about it. Fortunately, my former colleague and current friend, Len Ellis beat me to it and wrote a far better response than I would have done....There’s an old PR saying—“Never argue with someone who buys ink by the barrel and paper by the ton.”   So, I won’t post this comment on the Wall Street Journal’s web site but will share it here.Its research on user-tracking software, “The Web’s New Gold Mine: Your Secrets,” reported in…
  • What Price Differentiation?

    13 Jun 2010 | 4:59 am
    Google has just released a suite of competitive analytic tools to allow AdWords advertisers to compare their performance against an anonymous set of their competitors. Analyze Competition will allow you to look at your activity for the previous two weeks and lists categories that represent the products or services you're advertising. Categories are based on actual search terms and are matched up against your keywords, ad text, and landing page text. The report shows your individual performance compared to the average performance of other advertisers in the same category.Great. This update…
  • Consumer is Boss

    5 Jun 2010 | 8:04 am
    P&G has launched a direct to consumer ecommerce site called The eStore.  There are a few interesting elements to this, firstly the focus here is on insights. The site was developed with input from more that 5,000 P&G consumers who defined their ideal experience for researching and purchasing products online. Secondly, the direct nature of the business will once again give P&G access to the customer insights that they surrendered to retailers years ago."Our “Consumer is Boss” focus means we must be available to consumers when and where they seek to research or purchase…
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    Jim's Marketing Blog

  • Is this story crushing your business?

    Jim Connolly
    29 Mar 2015 | 2:47 am
    We live in a golden age for small business owners. Thanks to the Internet, you can find pretty-much anything you need to know without leaving your chair. You can also find talented people, to guide you and your business to success. Armed with access to the answer to any business problem, what does the average small business owner do with it? They do exactly the same as they did 20 years ago. Statistics suggest that they spin their wheels or go broke. The numbers vary from country to country, but the story is very similar. [A quick search for your country’s small business survival rate…
  • Would your clients miss you if you stopped trading?

    Jim Connolly
    27 Mar 2015 | 2:08 am
    Here’s a great question for business owners to ask themselves: “Would people miss my business if I stopped trading?” One of the best investments you can make in your business, is to constantly look for ways to be irreplaceable. Think of it like this: If people want carrot flavour ice cream and you’re the only person who makes it, carrot ice cream lovers would miss you like crazy if you stopped trading. However, if people want a predictable, good quality training provider, designer or consultant, etc., it’s relatively simple for them to find another good quality…
  • Bloggers: How to be an overnight success

    Jim Connolly
    25 Mar 2015 | 3:44 am
    My wife’s blog has become an overnight success. Here’s how she did it. Sharon started her blog around 12 weeks ago. Her first post was read by over 2000 people. Thousands of people now read her work every week. Not bad, especially as it’s her first ever attempt at blogging. It’s worth mentioning that Sharon hasn’t paid for advertising, hasn’t done any kind of SEO or asked anyone [including me] to share her posts or link to them. So, what’s the secret of her success? Before my wife published her first post, she had already built an audience for her…
  • Be more interested in your client’s success, than your fee

    Jim Connolly
    24 Mar 2015 | 1:30 am
    There is a powerful success factor behind every great business, which you can implement starting today. It can be summed up in just 4 words: It’s all about them! It’s all about them The most successful business owners have figured it out. They know that their success is always going to be an extension of what they do for their clients. So, they consistently look for ways to be of greater value. In short: They are more interested in the success of their clients, than they are in their own fees or prices. Why the me, me, me approach doesn’t work The least effective business…
  • The magic of being first… and useful!

    Jim Connolly
    22 Mar 2015 | 4:10 am
    We remember Roger Bannister today, because he was the first person to run a mile in under 4 minutes. Apple is the world’s most valuable company today, largely because of profits from the iPhone — the world’s first smart phone. [Here’s the original iPhone press release.] There are 2 useful lessons here: When you are the first to do something, it’s remembered for a very long time. We remember Bannister, even though Australia’s John Landy broke Bannister’s record just 6 weeks later. Landy was faster, yet remained relatively unknown because he…
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  • Seven Data-Backed Tips to Increase Email Conversion Rates

    Devna Thapliyal
    24 Mar 2015 | 1:08 pm
    If you’re like most marketers, you’re constantly looking for ways to optimize your email campaign results. So, we’re sharing this super helpful inforgraphic, created by Hubspot and MDM, with seven data-backed tips that can help you create first-rate email campaigns and boost your conversion rates. In the infographic below, which has been created using data from the 2014 Science of Email Report, you’ll find information on the most popular email clients, and how email recipients read and filter your messages. You’ll also find out why they unsubscribe from your…
  • 4 Ways A/B Split Testing Can Improve Conversions by Up To 320%

    Devna Thapliyal
    16 Mar 2015 | 5:37 am
    Marketing is at its best when campaigns, tactics and strategies are built on research. Of course, in our industry, the word “research” covers a lot of ground. It could mean searching for gold standard campaigns and modeling your plan on a best-in-class brand’s success story. It could mean shaping your approach based on evidence-based reports or statistics. Or, it could be informing your campaign through your own primary research, via A/B testing. For our purposes, A/B testing compares two versions of a Web page to see which one performs better. Basically, the process allows us to figure…
  • Mobile Marketing and Millennials

    Devna Thapliyal
    12 Mar 2015 | 2:49 pm
    If millennials are part of your target audience, you’ve probably considered using mobile marketing to reach them. But did you know that 4 out of 5 millennials own a smartphone? Or that the average number of texts a millennial receives in a month is a whopping 1752? No wonder, you’ve always had a hunch that mobile is a great way to reach millennials! The following infographic from SlickText, explains millennials’ affinity to their mobile devices and shares lots of statistics related to how they use them, all of which will help you better understand how to reach this…
  • How to Offer Customer Service Within a Mobile App

    Devna Thapliyal
    9 Mar 2015 | 5:53 pm
    As businesses, we should always have our ears on the ground to gather the wants, needs and complaints from our audiences. That’s why Live Chat customer support is so popular. With so many businesses adopting a mobile-first mindset, it is important to remember that Live Chat is just as important, if not more so, on mobile applications, as it is on Web-based platforms. Users should be able to receive assistance with in-application service solutions. The last thing users want to do is exit your application and perform an online search regarding a question that should be answerable through your…
  • 91% of Consumers Check Emails Once a Day via Smartphone

    Devna Thapliyal
    1 Mar 2015 | 6:27 pm
    Did you know that 91% of consumers check their email on their smartphone at least once a day, and spend, on-average, 9 minutes a day on accessing email from their mobile devices. Furthermore, 71% of users immediately delete emails that don’t display correctly on your device. What does this mean for your email marketing program? Well, for starters this means that using responsive email design has now become a necessity. The infographic below, created by Aqeuous,  offers more interesting statistics about mobile use for email, and explains why responsive email design is no longer…
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    columbus imPRessions

  • Are You A Woman Living In Delaware County? Here Is An Opportunity For You.

    21 Mar 2015 | 7:05 am
    If you're looking for an opportunity to give back where you live, the United Way of Delaware County Women's Leadership Network may just be the place for you. We're raising awareness and funds for programs in Delaware County and making a big difference. Since 2012 we have raised well over $270,000! I volunteer my time as Chair of the Steering Committee, as well as create the monthly messaging and
  • Happy Holidaze 2014!

    8 Dec 2014 | 3:56 am
    Wishing you a very Merry Christmas and a Happy Holiday Season! I hope you make it a little spicy!
  • My Vacation Day In The Woods

    4 Dec 2014 | 2:56 pm
    Today I took a vacation day and experienced my first hunting adventure. Sitting quietly in the woods for hours gives you plenty of time to think, and think and think (and take a selfie or two). I learned quite a bit while in the woods about hunting and myself: Multiple layers are good and Cabela's long john's definitely do the job at keeping you warm. However, I tend to look like
  • WLN Casino Night THIS Friday - Tickets Still Available

    10 Nov 2014 | 5:24 am
    Join the United Way of Delaware County Women's Leadership Network this Friday, November 14th for their annual fundraiser, Casino Night. In February 2012 the United Way of Delaware County officially launched the Women's Leadership Network.  WLN members invest financial resources, time and talent in programs that build self-confidence and social success in individuals and families that live
  • Coming to the Polaris Fashion Place

    7 Oct 2014 | 11:07 am
    The newest United Way of Delaware County Women's Leadership Network banner  to be hung at the Polaris Fashion Place.  Recognize anyone? Live in Delaware County and want to learn more about the WLN?  Check out the website here.
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    Think customers: The 1to1 Blog

  • (Really) Taking On Customer Experience

    Guest Blogger: Victor Milligan
    26 Mar 2015 | 9:01 pm
    CX has rapidly moved from an ideal to an operational mandate. As Forrester's CMO, customer experience is one of my four strategic priorities. It's also tied to my compensation. How's that for focusing the mind? There’s more… To read the rest of this blog posting click here or visit
  • Consumerized Healthcare: More Aspirational than Operational

    Judith Aquino
    25 Mar 2015 | 10:01 pm
    Discussions about the evolution of healthcare in the era of the empowered consumer were front and center at the 12th Annual World Health Care Congress in Washington D.C. this week. The healthcare industry is undergoing a massive change as federal regulations and consumer expectations align, transforming an industry that has an infamously poor customer care record. There’s more… To read the rest of this blog posting click here or visit
  • Now's the Time for Moment Marketing

    Anna Papachristos
    24 Mar 2015 | 9:00 pm
    Personalization remains paramount for marketers across industries. However, with the constant influx of customer data, it's increasingly difficult for brands to parse this information and bring insight to action. Consumers often find themselves in similar situations, as companies attempt to lure their business with extensive channel outreach. Individuals frequently drown in emails, texts, and social media posts that fail to capture their attention (and their eventual loyalty, too). There’s more… To read the rest of this blog posting click here or visit
  • Are You Continuously Improving the Customer Experience?

    Tom Hoffman
    24 Mar 2015 | 6:56 am
    Companies that consistently deliver exceptional customer experiences - companies such as The Ritz-Carlton, Apple, and USAA - don't get there by accident. They also don't rest on their laurels. They listen closely to what their customers are telling them and incessantly review and act on customer feedback, including processes that stand to be improved. Apple is a great example of this, having made recent modifications to the Apple Genius Bar through new mobile features. There’s more… To read the rest of this blog posting click here or visit
  • 3 Key Lessons Businesses Can Learn from March Madness

    Mila D'Antonio
    23 Mar 2015 | 8:00 am
    The Ides of March are upon us. And for many companies that means thousands of hours of lost productivity as employees fill out brackets and stay glued to game updates to see if their Cinderella team will upset the competition and go all the way to the national title. There’s more… To read the rest of this blog posting click here or visit
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    Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Mirum

  • Six Links Worthy Of Your Attention #249

    Mitch Joel
    27 Mar 2015 | 7:21 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
  • The Digital Reality

    Mitch Joel
    27 Mar 2015 | 7:10 pm
    Do you really think that Google Glass is a flop? I don't. Google Glass did - and will do - what it was intended for. Now, before I go on, let me explain: Google probably hoped (assumed) that more and more would find these glasses cool, interesting and worth it to wear. From a fashion standpoint, it flopped. Without question. Still, it pushed a notion forward, and this notion was no different than the early cell phone manufacturers, who believed that individuals would walk around and talk on phones wherever they may be. We have a bad sense of history when it comes to these things, but it…
  • Email. You're Doing It Wrong.

    Mitch Joel
    23 Mar 2015 | 8:07 pm
    I suck at email. I think. It's a form of technology and communication that fascinates me. Fundamentally, email hasn't changed that much since it was first invented. Most of us still struggle with how we sort, file and keep conversations across devices and email addresses. The rest of us take part in daily gladiator-like battles against the inbox. I'm usually quite good at taming my inbox (though, I rarely get to inbox zero). Lately, it has become embarrasingly unwieldy (and, if you're reading this and I have yet to respond to your email, I will... promise... and, I'm sorry!). Email reminds me…
  • My Week At The TED Conference

    Mitch Joel
    23 Mar 2015 | 6:52 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • How To Pick Winners In The Digital Age

    Mitch Joel
    22 Mar 2015 | 10:26 am
    Episode #454 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Rohit Bhargava is here to help. The trend curator, founder of the Influential Marketing Group, and the bestselling author of five business books (including his latest, Non-Obvious), has a special skill when it comes to seeing trends in business, marketing and communications. His signature annual, Non-Obvious Trend Report, has been viewed more than half a million times online, and has established Rohit as one someone who is able to both curate what is important today, tag it for tomorrow…
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    Marketing Ideas You Can Copy

  • Making the Most of LinkedIn: Daily Action Plan

    Katherine Drotos
    16 Mar 2015 | 7:34 am
    Do you have a good LinkedIn profile that includes a LinkedIn profile picture and all the important fields filled in? Before you start doing regular activities in LinkedIn, you want to make sure your profile is in tip top shape. To help you along, you might check out 10 great examples of CEO LinkedIn profiles. LinkedIn profile all good now? You know you can do a lot of things on LinkedIn. But your time is limited. To help you along, use this checklist as your Daily LinkedIn Action Plan. It’s OK if you can’t do it five days a week. Try to make it a habit to work through the list two or…
  • How Do I Build Relationships on LinkedIn?

    Katherine Drotos
    5 Mar 2015 | 11:48 am
    Building relationships on LinkedIn requires a different tact than with people you meet in person. You might attend a conference or a networking event. There, you work the room introducing yourself and learning about others. Before moving on, you exchange contact information and follow up. With LinkedIn, you’re in a room with millions of other professionals. Who do you talk to? What do you say? Should you send a message? Start a conversation in a forum? It’s almost like trying to clean an overflowing garage. Where do you start? First, know that there are no shortcuts or speedy ways to…
  • LinkedIn Etiquette: 14 Tips You Must Know

    Katherine Drotos
    27 Feb 2015 | 8:00 am
    I recently received an unusual message on LinkedIn. Let’s just say it was the kind of message you expect from, not LinkedIn. It made me uncomfortable, so I promptly removed that person as a connection. Every social media network is different and has its own unwritten rules. It may not be black or white, but with experience, you get a sense of what’s right and what’s not. Sometimes, it doesn’t become obvious, especially with a professional network like LinkedIn. Clients often ask questions about LinkedIn like “If people endorse or recommend me, should I endorse or…
  • Your 10-Step LinkedIn Daily Action Plan

    Katherine Drotos
    23 Feb 2015 | 7:23 am
    Habits help us do the same thing every day without fail. Waking up, brushing teeth, showering, exercising and so on. It’d be worth adding LinkedIn to the list because it helps grow your business. I know – it’s just another thing you don’t have time for, right? Start small. Try it once a week, then twice until you reach a comfortable pace. The results might surprise you that you’ll be compelled to do it four or five times a week. If once or twice a week works better, then you can do most of these for longer stretches. The only exception is birthday wishes as you’ll want to…
  • Great LinkedIn Profile Examples for Sales VPs

    Katherine Drotos
    20 Feb 2015 | 3:15 am
    VP Sales LinkedIn profiles vary from detailed with most fields filled in to an almost empty one. Many sales teams, especially those in B2B, find great value in LinkedIn for forging new relationships and reinforcing existing ones. Any VP of sales who wants to stay in the spotlight and represent the company brand can do it by completing the profile from head to toe beginning with the summary and ending with following others. I browsed LinkedIn looking at a diversity of VP sales profiles for inspiration. Some may not be as complete as it could be yet it’ll give you ideas to apply to your own.
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    Total Youth Research

  • 7 Characteristics of Generations Y and Z

    Graham Brown
    25 Mar 2015 | 5:16 pm
    What defines Generations Y & Z? With influence over $10 trillion globally in spending both directly and indirectly, it's more important than ever to understand how these generations think and feel. In this presentation, I highlight the 7 most important characteristics of Generations Y & Z for marketers and technologists to understand, based on my 15 years of youth research.
  • The 7 Secrets of the Youth Mobile Video Market

    Graham Brown
    16 Mar 2015 | 5:38 pm
    In this latest presentation, we look at insights from the Total Youth Mobile Video Market. Key findings focus on how the youth mobile video market is often very different from how the adult world imagines it to be.
  • 4 Infographics about Generation Y and Smartphones

    Graham Brown
    12 Mar 2015 | 6:00 pm
    4 infographics on millennials, generation y and gen z and their smartphones. A look at youth mobile behavior in the visual format.
  • Youth Mobile Infographic: U R My Best Friend

    Graham Brown
    9 Mar 2015 | 6:00 pm
    Following the launch of my latest Youth Mobile Report, I'm sharing this youth mobile infographic about the Millennial & Generation Z mobile market. Mobile ownership across the board is nearing 100%, so the focus for consumer insights is less about volume and more on value. That means not how many Millennials have smartphones but *why* they use it.
  • How Millennials Use Snapchat

    Graham Brown
    6 Mar 2015 | 5:00 pm
    Latest data from the Total Youth Mobile Report 2015 gives us a better insight into how Millennials use Snapchat. Rather than use Snapchat to network with strangers or their wider network, Millennials use the private messenger service to share content with their most intimate of friends.
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    Curiously Persistent

  • We Love the Internet 2015/13: The Touch-screen generation edition

    Simon Kendrick
    27 Mar 2015 | 2:29 am
    No edition next week, back for 2015/15 Part 1: For the day job Things to think about: Facebook, Google, and the Economics of Time – time spent or time saved A wave of distributed content is coming — will publishers sink or swim? The changing – and unchanging – structure of TV The huge implications of Google’s idea to rank sites based on their accuracy When Celebrities tweet – Larry King has a certain method TV’s New Golden Age Is Doomed – it’s funded on old, current and new business models all in competition Instagram is the new everything – from selling to messaging…
  • We Love the Internet 2015/12: The First and final frames edition

    Simon Kendrick
    20 Mar 2015 | 4:57 am
    Part 1: For the day job Things to think about: I Hate Myself Because I Don’t Work For BuzzFeed LEGO turned itself around by analyzing overbearing parents On Visual Design The evolution of Steve Jobs How Meerkat is Going to Change the 2016 Election for Every Campaign, Reporter and Voter – assuming it isn’t the next Ello The Empire Effect: What We’ve Learned From Its Phenomenal First Season App life: my day living by smartphone alone Reference points: A Poem Composed Entirely of SXSW Panel Titles The Remarkable Rise of Empire, in 7 Charts Species in pieces Longer reads: The friend…
  • We Love the Internet 2015/11: The Google feud edition

    Simon Kendrick
    13 Mar 2015 | 2:21 am
    Part 1: For the day job Things to think about: How Netflix broke the unbreakable spoiler alert – scheduled TV is the way for people to talk about TV plot points Why Buzzfeed is the most important news organisation in the world The dawn of marketing’s new golden age Cable Viewers Aren’t Watching the Shows You Think They Are – the power of the library BuzzFeed’s Record-Breaking Obama Video Due to Earned Media Not Social Fewer Women Run Big Companies Than Men Named John Is Funny or Die the new MTV? Longer reads: The Creators – documentary on YouTube vloggers Disney’s $1bn bet…
  • We Love the Internet 2015/10: The Cybergoths dance to Thomas the Tank Engine edition

    Simon Kendrick
    6 Mar 2015 | 1:52 am
    Part 1: For the day job Things to think about: Getty and Fox team up for Unfinished Business stunt – photo-shopping the cast into stock photos Yes to the dress? The unstoppable rise of mobile gaming The State and Future of Netflix v. HBO in 2015 Netflix is Absolutely Incredible, But Risks Everything Why products fail Every Second Counts in Bid to Keep Sports Fans Reference points: Top 10 emerging technologies of 2015 Where Does BuzzFeed Source Its Content From? A survey of all the current innovation in text as a medium Longer reads: The smartphone is the defining technology of the age…
  • We Love the Internet 2015/09: The Pics or it didn’t happen edition

    Simon Kendrick
    27 Feb 2015 | 1:56 am
    Part 1: For the day job Things to think about: The Unbearable Lightness of Tweeting – and the perceived lack of referrals This is how Apple beats Spotify Network News is dead. And it should be – the opening line of an opinion piece from Michael Rosenblum Has Apple’s Tim Cook predicted the death of data-driven marketing? How the Photocopier Changed the Way We Worked—and Played Reference points: Who Learned the Most from the New Yorker’s Jonathan Ive Profile? Why Most Online Video Companies Will Fail Untangling your digital life (while embracing it) How to predict technology…
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  • Ad Feature: Do sex and technology gel? Even Durex doesn’t think so!

    Simone Puterman
    27 Mar 2015 | 1:26 am
    by MarkLives (@marklives) In this week’s Ad Feature, we have three Heroes on the new Wall of Fame or Shame! Durex’s latest long-form work, dealing with the effect of technology on relationships, also makes an appearance. Ad critic Andy Rice gives Hero status to Grey South Africa’s latest print work for Human Rights Day for client Tabasco; EWN anchor Jacob Moshokoa is loving the Nike/ShelfLife 25psi popup store in Braamfontein, Johannesburg, and marketing consultant Sizakele Marutlulle goes offshore to award Tostinos’ latest work, which she thinks is cute enough to be called a…
  • MagLove: Luscious illustration and simplistic typography

    26 Mar 2015 | 8:09 pm
    MediaSlut (@MediaSlut)’s choice of the best international and South African magazine covers this week: Metropoli Stylist Variety ELLE South Africa Joburg Style INTERNATIONAL Metropoli, March 2015 An apt illustration from Metropoli celebrating “The Dream of Martin Luther King”! Stylist, 25 March 2015 What do you do if you’re bored at a meeting or at work, or just want to pass the time? You doodle. Or “the art of procrastination”, as Stylist would refer to it. Variety, March 2015 With the launch of Fast and the Furious 7 (1 April 2015 in South Africa!), the death of Paul Walker,…
  • Smart Africa TV: Destination marketing with Earth TV

    Herman Manson
    26 Mar 2015 | 5:12 pm
    by Russell Southwood (@BalancingActAfr) In this video interview, we talk to Arseny Veber, project manager at Earth TV, about: live streaming views and weather; why Earth TV is the biggest broadcast camera network; where it has cameras located in Africa; and the kinds of deals it does with different organisations. Russell Southwood (@BalancingActAfr) is the founder of Balancing Act and the web TV channel Smart Monkey TV (@SmartMonkeyTV), and has been an analyst in telecoms, internet and broadcast in Africa for the last 15 years. Smart Monkey TV aims to capture the energy at the crossroads…
  • Brand Politics: Whose heritage is it, anyway?

    Simone Puterman
    25 Mar 2015 | 8:52 pm
    by Alistair Mackay (@almackay) Where do events such as #RhodesMustFall leave heritage brands*? Mass protests, a social media storm and the occupation of the administration building have pushed UCT’s transformation record into the national spotlight, throwing up some interesting questions for these kind of brands. What do you do if you were the favourite brand of an old generation of consumers who are increasingly out of touch with reality? Or of a specific segment of South Africans? Can you celebrate your brand history and story, as communication advisors love to say these days, while…
  • Shelf Life: New positioning for heritage Cape brand

    Simone Puterman
    25 Mar 2015 | 8:18 pm
    Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: 330-year-old Boschendal brand refreshes Nando’s goes uptown, and Momentum’s foray into fashion. Vintage Boschendal brand repositions One of South Africa’s oldest iconic brands, Boschendal, is in the process of launching a new brand positioning and marketing campaign to reflect the brand’s 330-year heritage and substance. Just released is a new ‘Vintage’ campaign for the globally renowned wine brand, created by TinFish Advertising, with the message, “Every Generation Finds…
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    KeySplash Creative - Marketing Communications, Content, Copywriting, Branding, Social Media

  • Which Comes First in Marketing – Words or Design?

    Susan Gunelius
    17 Mar 2015 | 10:33 am
    Ask a copywriter which comes first—words or design. Next, ask a graphic designer or web designer which comes first—words or design. Don’t be surprised if you get two different answers. In general (because there are always exceptions), your words should come first and design second. That’s because your copy is your message. While a design might capture your target audience’s attention and help important points stand out, it’s your copy that will drive them to action and persuade them to buy your product or service. The Relationship between Words and Design…
  • Are You Breaking the First Tenet of Marketing?

    Susan Gunelius
    1 Jun 2014 | 5:05 pm
    The first tenet of marketing applies to all aspects of marketing—from copywriting to branding and everything else you can think of. It’s a simple rule, but it’s amazing how many businesses and marketers break it every day. The first tenet of marketing says that your business, product or service is far less important than its ability to fulfill your customers’ needs. In other words, no one cares about you. All they care about is how your business, brand, product, or service can help them, make their lives easier, make their lives better, and so on. They want to know…
  • How to Build Your Small Business Brand with Social Media

    Susan Gunelius
    21 Mar 2014 | 6:05 am
    Recently, I was invited to appear in a podcast for Kimco Realty about using social media to build small business brands. Click here to listen to the full interview. During the interview, we covered a lot of topics related to branding and social media marketing. In just over 23 minutes, we discussed everything from optimizing your social media presence to leveraging social media to drive foot traffic to brick-and-mortar locations. Here is a list of some highlights from the interview: How small business owners can decide if they should build their personal brands or business brands on social…
  • Starting a Blog with Susan Gunelius and the British Library

    Susan Gunelius
    20 Mar 2014 | 6:57 am
    How do you create a blog? What should you do first when you’re starting a blog to leverage as a tool for social media marketing and content marketing? How do you use your blog for marketing purposes effectively? How do you increase traffic? Why do you need a blog for your business? These are just some of the questions I answer in my book, Blogging All-in-One For Dummies. I spoke with Dr. Stephen Fear, Entrepreneur in Residence for the British Library (the national library of the United Kingdom), about starting a blog, Blogging All-in-One for Dummies, and more in a recent interview,…
  • Leading in a Social World – Free Webinar Led by Susan Gunelius

    Susan Gunelius
    10 Mar 2014 | 6:14 am
    Today, I will be leading a webinar called Leading in a Social World as part of a free 4-day virtual event, The Leadership Summit, hosted by MACRO Recruitment. In my lecture, which is schedule for 6:30 p.m. Eastern Time on March 10, 2014, I’ll discuss how the leadership role in business has changed at the hands of the social web and how to develop a company culture that turns employees into your most powerful social media brand advocates. Following is a summary of what I’ll talk about during the webinar. Leading in a Social World The days of pushing marketing messages out to consumers…
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  • Why Your Content Marketing Needs a Social Media Strategy

    Michelle Nickolaisen
    25 Mar 2015 | 6:50 am
    If content is published in the forest of the Internet, and no one knows it’s there, does it really have an impact on your marketing objectives? The answer: no, of course not. Or, at best, a minimal impact. Too many content marketing strategies rely on publishing content for content’s sake and assume that people willRead More Article by Michelle Nickolaisen at Why Your Content Marketing Needs a Social Media Strategy
  • The 20 Best Michigan Websites

    Topher Levin
    23 Mar 2015 | 6:00 am
    Is your website pulling its weight in your marketing plan? When was the last time it actually produced a sales lead?  Join us Tuesday April 7th at 2pm EST for a free webinar where we will discuss the fundamental design and conversion principles that will improve your website’s propensity to generate web leads. In addition, weRead More Article by Topher Levin at The 20 Best Michigan Websites
  • 10 Questions You Should Ask Your Content Marketing Agency

    David Quilty
    16 Mar 2015 | 6:00 am
    Hiring a content marketing agency is not a decision to be made lightly. It can be an expensive commitment, and it can also be an investment that generates a huge return. How do you suss out which agency will be worth it, and which agency isn’t a good fit for your business? Here’re ten questionsRead More Article by David Quilty at 10 Questions You Should Ask Your Content Marketing Agency
  • All You Need To Know To Get Started With Google Analytics

    Michelle Nickolaisen
    12 Mar 2015 | 11:03 am
    To make good business decisions, especially when it comes to online marketing, you need to be looking at your data. However, analytics programs aren’t necessarily known for being user or beginner friendly. If you don’t want to hire someone to manage your analytics just yet, but do want to get started tracking your online metrics,Read More Article by Michelle Nickolaisen at All You Need To Know To Get Started With Google Analytics
  • Google Adds Mobile-Friendliness and Indexed Apps as Mobile Search Rankings Factors

    Topher Levin
    10 Mar 2015 | 3:45 pm
    Recently, Google announced that it will be adding mobile-friendliness and indexed apps as ranking factors for search. This is no surprise, as mobile use continues to eclipse desktop use. Globally, new data suggests that 80% of Internet users own a smartphone. For businesses who depend on mobile search to get users to their website, theRead More Article by Topher Levin at Google Adds Mobile-Friendliness and Indexed Apps as Mobile Search Rankings Factors
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    Technology & Marketing Law Blog

  • GA Supreme Court Fixes Overbroad Injunction Against Message Board Operator–Chan v. Ellis

    Venkat Balasubramani
    29 Mar 2015 | 1:03 pm
    shutterstock / “man screaming” This case involves message board posts by a community that criticized Ellis’s copyright enforcement efforts. Ellis sought and obtained a protection order against Chan, the operator of the message board, on the legal grounds that the users’ posts constituted “stalking”. The Georgia Supreme Court reverses the order. Chan made First Amendment and Section 230 arguments, as well as arguments based on the text of the statute. The court focuses on the latter: That a communication is about a particular person does not mean necessarily that it is…
  • Court Rejects Bizarre Attempt To Scrub Consumer Review–Goren v. Ripoff Report

    Eric Goldman
    28 Mar 2015 | 10:23 am
    Photo credit: “An eraser from a pencil is starting to erase the word data” // ShutterStock I previously blogged about this matter (see also Venkat’s update). A Massachusetts attorney, Goren, was unhappy about a user review of his law firm posted to Ripoff Report, which is well-known for not removing user posts. The plaintiffs sued the user for defamation in state court; the user no-showed. The plaintiffs got a default judgment and convinced the judge to assign the author’s copyright as part of the relief. The plaintiffs then turned around and sued Ripoff Report for…
  • In IMDb Privacy Case, 9th Circuit Rejects Hoang’s Appeal

    Venkat Balasubramani
    27 Mar 2015 | 6:21 pm
    Shutterstock / SoulCurry – I love My Privacy Hoang alleged that IMDb improperly used her personal information to find out her real age and published her real age on its website. She argued that this harmed her employment prospects in the industry. The jury ruled for IMDb. Hoang appealed. On appeal, Hoang raised two issues (1) the trial court abused its discretion in not granting Hoang additional discovery because her initial lawyer was sick and ultimately passed away, and (2) the jury instructions wrongly placed the burden on her to prove that she was not in breach of the IMDb…
  • Morel Denied Attorneys’ Fees In Long-Running Suit Over Photos Lifted From Twitpic

    Venkat Balasubramani
    26 Mar 2015 | 2:08 pm
    Daniel Morel uploaded iconic Haiti earthquake photos to Twitpic and shared them via Twitter. Getty Images and AFP republished the photos without permission, and Morel scored a big $1.2M verdict when the jury ruled in his favor. However, the court denied his request for attorneys’ fees. Morel said that Getty’s position as a whole was unreasonable. Getty on the other hand, pointed out that although it lost the war, it won some battles along the away. It also raised the novel and ultimately unsuccessful issue of whether defendants could obtain the benefit of Twitter’s broad license…
  • Online Dating App Grindr Isn’t Liable For Underage ‘Threesome’ (Forbes Cross-Post)

    Eric Goldman
    25 Mar 2015 | 7:20 am
    Photo credit: Vdovichenko Denis / Shutterstock.comMany online dating services undertake some efforts to screen out dangerous or problematic members, but what should the law do if those screening efforts aren’t perfect? As a recent case involving Grindr shows, the answer is nothing. Grindr is an online dating app catering to “gay, bi and curious guys.” Through Grindr, Mark LeMunyon, a Grindr subscriber, connected with an underage Grindr member seeking sex. Like something out of a bad Katy Perry song, LeMunyon then contacted the plaintiff, William F. Saponaro, Jr., to organize…
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  • Male Marketers: Are You Talking to Women Differently on Their Smartphones?

    26 Mar 2015 | 7:59 am
    With consumers using smartphones 80% of the time to search the Internet, brands must shift their focus as well. Consumers now expect their mobile experience to be everything they are used to finding on their computers. This makes it even more important to understand that there are distinct differences in how women and men use both social media and their smartphones. The following infographic from reveals some of the interesting patterns emerging. Just a few of the highlights: Women outnumber men when using social media for staying in touch with others, sharing photos,…
  • Male Marketers Marketing to Women: Cannes Is Now Rewarding Creativity That Challenges Gender Bias

    17 Mar 2015 | 11:09 am
    In June of this year, Cannes Lions will introduce a new Lion – the Glass Lion: The Lion for Change – which honors work that challenges gender bias and shatters stereotypical images of men and women which remain rooted in marketing messages. A jury headed by Cindy Gallop, Founder and CEO of IfWeRanTheWorld / MakeLoveNotPorn, will assess work entered into the new category. Gallop stated, “I couldn’t be more thrilled about the introduction of the Glass Lion, which demonstrates Cannes Lions’ commitment to ensuring that both our industry and the work we create not only…
  • Male Marketers: When The Tsunami Of Female Power Peaks, Most Will Not Know Where The Crack Began

    13 May 2014 | 12:35 am
    tsu·na·mi – (t)so͞oˈnämē/ –  a series of ocean waves generated by  displacements in the sea floor, landslides, or volcanic activity.  A tsunami wave may come gently ashore or may increase in height to become a fast moving wall of turbulent water several meters high. Not meaning to sound overly dramatic here, but a tsunami is the visual that came to my mind as I read Pamela Ryckman’s, book, Stiletto Network. I believe most male decision makers from CEO’s to marketers to owners would benefit from reading this book. Otherwise, they will not even feel the…
  • 4 Ways to Market Technology to Women

    6 May 2014 | 12:30 pm
    It is well known that technology is a male-dominated industry. Just take a look at a couple of statistics noted by Ryan Holmes, creator of Hootsuite, in an article titled, “Why the Tech Industry is (Still) Failing Women:” Only eight percent of startup founders are women, according to EZebis, a site that supports women in tech. Women comprise fewer than 30 percent of U.S. computer science and engineering programs at the undergraduate and graduate levels, according to the National Science Foundation. YET, WHO ACTUALLY PURCHASES TECH PRODUCTS? Let’s take a look at a few more…
  • Male Marketers: Are You Attending the 10th Annual Marketing to Women Conference?

    11 Apr 2014 | 9:32 am
    Guys, are you serious about finding, reaching, understanding and connecting with the highly sought after diverse, female audience? My advice? Consider attending this worthwhile event. Oh…. and that doesn’t mean sending the little lady in the office. More and more, women are moving into CEO, CMO and entrepreneurial roles. And these women understand the importance of selling to the female customer. Do you? More importantly, they are learning how to do it. Are you? This year marks the 10th annual Marketing to Women Conference. Held in May, in Chicago, you [or your competition]…
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    Vitamin IMC

  • #1800FlowersFail Taught the Floral and Gourmet Gift Retailer One Thing: The Power of Negative Word-of-Mouth Matters

    Abby Rudd
    24 Mar 2015 | 11:17 am
    When you order a high-priced floral arrangement for your loved one on Valentine’s Day, you expect the delivered product to appear as beautiful as the image from the website. However, 1-800-Flowers outraged its customers from around the United States as arrangements were delivered late with half-dead flowers and crushed chocolates this February 14th. The unfortunate negative experiences for customers catapulted 1-800-Flowers into the spotlight as #1800FlowersFail became a trending topic across social media platforms. While this sort of customer disappointment is far from the norm for its…
  • Retail Marketers: Are you leading the trend in “Total Retail”?

    Mishu Rahman Din
    4 Mar 2015 | 8:24 am
    Future retail experience is being transformed as you read this article. For Retail Marketers, keeping up with the latest and the greatest in the “Search-Shop-Share” model that is the basis of Total Retail experience is imperative to existence.  As a digital marketer in the Northwestern Medill Integrated Marketing Communications [IMC] program, I have been studying the concept of Total Retail and found some interesting trends you need to know about while developing your retail strategy: Be Seamless – know behavior of your target market and adapt to a seamless model that embraces…
  • Marketing and Body Image: How Marketers Can Avoid Body-Shaming and Empower Consumers

    Colleen Daly
    26 Feb 2015 | 1:59 pm
    In celebration of National Eating Disorders Awareness week, Vitamin IMC has asked me to discuss body image and marketing. Marketers have undeniably contributed to body-shaming and negativity in through their work. Fortunately, however, marketers are optimally positioned to rectify the situation and change the conversation surrounding body-image and beauty standards in a meaningful way. Negative body-image is a destructive and pervasive force. 97% of American women admit to having at least one “I hate my body moment” each day. The prevalence of negative body image among American women has…
  • Doritos “Crash the Superbowl”- An Effective Social Media Campaign

    Abby Rudd and Tom Collinger
    24 Feb 2015 | 1:35 pm
    From out-of-control flying pigs and adorable talking babies to irritating airline passengers and first dances, Doritos’ ‘Crash the Super Bowl’ campaign generated a whirlwind of Super Bowl buzz. Doritos handed the camera over to up-and-coming filmmakers for the ninth straight year results exceeding the viral success of 2014’s ‘Time Machine.’ This year, the campaign resulted in user-generated video entries from 29 countries created exclusively for the hopes of being selected as finalists. These videos depicted the fan’s Dorito-love through creatively crafted…
  • IMC Ad Review: Super Bowl XLIX

    Jesse Daniels
    6 Feb 2015 | 9:05 am
    Super Bowl XLIX was the highest rated television event in history with 114.4 million viewers. They were treated to an emotion eliciting experience. Excitement, hilarity, anxiousness and sadness filled living rooms and sports bars alike. And that was just during the commercials. Over 90 commercials, at $4.5 million per 30-second spot, aired during the broadcast. That was as much as one advertiser’s entire yearly marketing budget. They commercials were such a treat. They ranged from parody: as in T-Mobile’s “#KimDataStash” featuring Kim Kardashian poking fun at her sexy selfies;…
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    Online Marketing Blog - TopRank®

  • Facebook Marketing: Hidden Tactics and Tricks from Leading Brands at #SMMW15

    Debbie Friez
    27 Mar 2015 | 11:00 am
    Michael Frenech, Cameron Partridge, Joel Price and Matt Gentile How are successful brands like Century 21, Western Union, Roadtrip Nation and the San Diego Chargers building and sustaining their Facebook communities? This Social Media Marketing World (#SMMW15) panel touted engagement as a key to a great community. Facebook Marketing Planning One key to great content goes back to planning. Joel Price, manager of new media, San Diego Chargers, says they review the week’s Facebook performance each Monday and plan posts for the weekend (and the week ahead) each Friday. In addition to…
  • How To Encourage Employee Advocacy on Social Media: Citrix, Adobe, Cox

    Brooke Furry
    27 Mar 2015 | 8:07 am
    Justin Levy, Maria Poveromo, Martin Jones It’s a seemingly small ask to get your employees moving and grooving on social media. Yet many marketers have experienced the pain of creating social activity from within. While it might seem like a no-brainer for employees to get socially involved, many obstacles can prevent them – whether a lack of time, lack of know-how, or even fear of doing something wrong. If you want to raise a workforce of social media champions, you can – with some strategic effort. Sure, you might be able to bribe your employees with doughnuts, send “please…
  • Online Marketing News: Facebook Flashbacks, Twitter Rides The Carousel, Google Finds Half The Web Is Broken

    Ben Brausen
    27 Mar 2015 | 5:42 am
    The Do’s and Don’ts of Social Media for SMEs [INFOGRAPHIC] - For those that want to stay ahead of the curve when it comes to the opportunities that social media presents for connecting with consumers, it’s important to realize the importance of social media etiquette; that is, the dos and don’ts of running and managing social media channels for your business. Social Media Today Google Adds Mobile Ranking Banner To Webmaster Blogs - If you go to any of the Google Webmaster Blogs in most languages, including the English version, the German version and many more, you will find…
  • Twitter Marketing – How Brands Rise to the Top of the Stream: Microsoft, BMC Software, Renaissance Hotels

    Debbie Friez
    26 Mar 2015 | 4:07 pm
    Rob Wolf, Nicole Taylor, Pam Moore, Tyler Anderson, and Eric Tung What are brands doing to rise to the top of the Twitter stream? Marketers from Microsoft, BMC Software and Renaissance Hotels at Social Media Marketing World (#SMMW15) explained what has been working in their social media world. Every Brand has Different Goal Twitter is to inform, says Rob Wolf, social media manager, Microsoft. He manages the corporate Twitter account, which is used to break company news, along with some engagement with customers and influencers. They look to Facebook more as an engagement tool.
  • How to Get Results You Can Measure with Influencer Marketing

    Brooke Furry
    26 Mar 2015 | 1:20 pm
    Marketers salivate dreaming of attracting attention from “influencers” – be it celebrities, established experts in a particular field, or talking heads. Convincing an influential industry leader to promote your brand would feel like a major win any day, as that kind of exposure can dramatically increase your brand’s reach and influence. So let’s say you nail a pitch to a Coveted Influencer. You create a partnership. How do you measure the results of that outreach? Not only has the team at TopRank measured the impact of influencer marketing and seen incredible results, but so has…
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  • Michelle Obama to crowd: 'Black Girls Rock!'

    29 Mar 2015 | 2:41 pm
    Michelle Obama to crowd: 'Black Girls Rock!'APThe first lady made a stunning appearance Saturday night at an event recognizing pioneering women of color.Other celebs who came outMore in the newsOscar-nominated cameraman diesPolice make arrest in 1990 case
  • Tragic discovery made after NYC building blast

    29 Mar 2015 | 2:41 pm
    Tragic discovery made after NYC building blastAPOfficials said a body was found Sunday in the rubble left behind by an apparent gas explosion Thursday in Manhattan's East Village.Search for others remains top priorityRelated stories'Hazardous situation' to blame?Missing man worked at restaurant
  • Your bikini body could be just 7 days away

    29 Mar 2015 | 2:41 pm
    Your bikini body could be just 7 days awayShutterstockThinking of a last-minute beach getaway? This bikini cleanse might be just what you need to get in tip-top shape before you go.Exclusive regimen to slim downMore videos to shopYour skincare 'a-ha!' momentGet thicker, longer eyelashes
  • Perils of spring break eyed after shooting in Fla.

    29 Mar 2015 | 2:41 pm
    Perils of spring break eyed after shooting in Fla.TwitterOfficials on the Florida Panhandle worked to find immediate solutions after gunfire erupted at a house party Saturday, injuring seven. 'We have blood on our hands'More headlinesIncorrect anthem played at gameOld mining town looks for boost
  • Kerry postpones homecoming amid nuke talks

    29 Mar 2015 | 2:41 pm
    Kerry postpones homecoming amid nuke talksGettyJohn Kerry announced Sunday he is extending his stay in Switzerland as the high-pressure deadline for nuclear deal with Iran approaches. Factors adding major urgencyMore newsWalker clarifies stance on issueItalians' mixed opinions on Knox
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    Chief Marketing Technologist

  • Computer scientist becomes CMO of $50 billion company

    Scott Brinker
    25 Mar 2015 | 3:40 am
    Jonathan Martin, the CMO of EMC, was a computer scientist by training. On nights and weekends, he was a musician in a band. That correlation between software engineering and musical talent is actually not uncommon — and illustrates why technologists are often artists of a digital medium, writing code to express ideas and affect an audience. From that start, Jonathan moved into pre-sales and product marketing at VERITAS (acquired by Symantec in 2004), became the CMO of an identity management start-up, PortWise, the VP of product marketing at Salesforce, and the CMO at HP Software. In 2011,…
  • Who’s coming to MarTech? A very impressive community

    Scott Brinker
    12 Mar 2015 | 8:18 am
    The second MarTech Conference is just a little more than two weeks away, March 31 – April 1 in San Francisco, and I’m starting to feel like a kid on Christmas Eve. There’s an amazing set of speakers who are coming to share their experiences and expertise. There’s also a fascinating cross-section of marketing technology companies who will be exhibiting (note: that link describes 50, but we actually have over 60 now). I am immensely grateful to all of these folks for their contributions. One of the great privileges of programming this conference is that every single one of the…
  • The Marketing Technology Landscape (2015) now in Excel

    Scott Brinker
    11 Mar 2015 | 10:25 am
    One of the most common questions I get asked about my marketing technology landscape graphic — other than the rhetorical exclamation, “Are you kidding me?” — is: Do you have an Excel spreadsheet of all these companies that you can share with me? My answers have been, no, I’m not kidding. And no, sorry, I don’t have a version in Excel. Well, Matt Heinz, Brian Hansford, Robert Pease, and the rest of the good team at Heinz Marketing decided to rectify the lack of an Excel spreadsheet, and they took it upon themselves to build one. And they didn’t just put the companies and…
  • The striking parallels between marketing automation and software engineering

    Scott Brinker
    10 Mar 2015 | 12:01 pm
    Marketing automation may be all the rage with the best of today’s tech-savvy marketers, but fundamentally it’s just another software engineering problem abstracted to a pretty user interface (albeit with a fraction the functionality of the most basic scripting languages). Those of us who spend any time building program flows in a marketing automation platform should really be called “Marketing Engineers.” Systems thinking and flow control are every bit as important in a tool like Marketo as they are in software engineering, like in a MVC patterned web application. That’s the opening…
  • Should you judge a marketing cloud by its website?

    Scott Brinker
    8 Mar 2015 | 3:40 pm
    I’d recommend that the next acquisition that some marketing cloud companies should make is a web design firm. Seriously, whatever the multiple — and I say this as a friend — it would be worth it. Acqui-hire, code red. I was struck by this last week when I was methodically checking each of their websites, trying to discern the state of their respective ISV communities. It ended up being really hard to answer that question, even for some that I know are strategically focused on “platformization.” In many cases, I could only find a partial answer — or worse, conflicting answers.
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  • Workshop: A New Approach for New Business – San Diego

    Michael Gass
    12 Mar 2015 | 3:28 am
    The Primary Battle for New Business Has Moved Online. This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development, The List and The Brand Establishment, will be held on Friday, May 1, 2015, in San Diego, California.This workshopis designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked with over 200+ advertising, digital, media and PR agencies.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business…
  • Personal Brand Development Benefits Ad Agency New Business

    Michael Gass
    11 Mar 2015 | 9:18 am
    Park Howell is the owner and chief storyteller of the agency Park & CoGrowing your personal brand can greatly boost your agency’s new business opportunities.It makes sense for the principal to be the face of the agency. Not only are they the least likely to leave, but usually small to midsize agencies are built upon the vision, values and the type of culture that best suites their owners. And, agency owners are critical to new business.There are many situations where your personal brand is as essential, or even more so, than your agency’s brand.Take a look at personal branding…
  • Registration Now Open for Fuel Lines New Business Conference 2015

    Michael Gass
    26 Feb 2015 | 9:43 am
    Music City Center, Nashville, TNA new model for ad agency new business.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online.You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. Presidential of Freedom Medal Winner, Richard Buckminster Fuller, author, architect and designer.Fuel Lines New Business Conference 2015 , October 8-9, is the agency’s guide to find, attract and engage…
  • Writer’s Block Can Derail Ad Agency New Business

    Michael Gass
    17 Feb 2015 | 11:03 am
    Consistently creating content is the fuel for an inbound new business program.With the rise of content marketing, writing has become an important component to new business as the battle for business has moved online. Content has become the magnet that draws in prospective clients and provides a positioning of expertise.I’ve been writing about business development for eight years. On occasion I suffer from writer’s block. It becomes extremely difficult to produce new articles. I feel hopelessly stuck.My writer’s block usually comes from any number of causes:I’m often…
  • 4A’s New Business Webinar

    Michael Gass
    11 Feb 2015 | 9:32 am
    How to Use Social Media to Attract New BusinessGaining new business has always been a challenge for agencies – and now, with the paradigm shift in business development, it’s become tougher than ever.In a previous new-business CMO study, 80% of decision makers said that they had found their vendors, not the other way around.Interruptive type tactics, such as cold calling and email blasts, have become ineffective; it’s now more important to be found, rather than to chase new business.On April 23, Michael Gass will provide participants with an inbound marketing plan for creating new…
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    Kneale Mann | Leadership

  • More Streams of Subconsciousness

    Kneale Mann
    27 Mar 2015 | 7:43 am
    Take from the past what you want and leave the rest. Rest assured you can do what you set your mind on accomplishing. Accomplishments are not just monetary. Money and relationships are not related. Relating to those around you can help you better understand yourself. Selfishness does not have to come at the expense of others. Other points of view can often help clear your path. Pathways to success are rarely straight. Straightening your focus is a daily exercise. Exercise your right to your own success. Succeeding is measured by your standards and those who matter won't mind. Mindfulness can…
  • Passion and People

    Kneale Mann
    24 Mar 2015 | 4:33 pm
    If you are in business, managing a department, or leading an organization, you are judged and measured by your financial performance. The bottom line is one of the essential pieces of the matrix. Some say if you focus on revenue, the rest will take care of itself. If it was true, every company would enjoy infinite growth year after year.The key to any organizational growth begins with the relationships within your company. Great culture brings profit. Ensuring your people are well trained and enjoy coming to work every day must be your top priority. With that in mind, some words of…
  • Leading Innovation and Creativity

    Kneale Mann
    20 Mar 2015 | 2:00 am
    We see it everywhere. Many of us say it often. But how do we ensure innovation and creativity are given the time, space, and freedom to flourish? Innovation is a necessary element of our existence. It’s not a new concept but we seem to be taking a closer look at it. Linda Hill from the Harvard Business School unearthed some fascinating elements of collective genius, teamwork, and the iterative nature of leadership and innovation. __________________________________________________________________ Kneale Mann | People + Priority = Profit
  • Helping Others

    Kneale Mann
    18 Mar 2015 | 2:00 am
    As a leadership consultant and business coach, I work with clients on one-on-one business issues to help them become better leaders, managers, and professionals. I create and deliver workshops for teams on culture, teamwork, and communication. I also support various leadership development programs for clients and teams. And I collaborate with community leaders, associations, and companies on various human development initiatives. If you've been to this site before, you may know I believe it's about the whole person. If we measure ourselves only by our work, we are missing essential pieces of…
  • Perspective

    Kneale Mann
    15 Mar 2015 | 8:21 am
    It’s right there every day. You may recognize it but do you heed it often enough? A former mentor, a friend’s cousin, and a colleague’s daughter are all in my heart today. It may not be a tragic event, but do we pay close enough attention to the lessons that touch our lives?One definition of perspective is a particular attitude toward or way of regarding something; a point of view. You and I could look at the same situation with a different interpretation. Your experience may be a factor. My attitude may alter my standpoint. But the important question is, do we do anything about…
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    The Fresh Peel // Ripe Brand Strategy. Juicy Insights and Trends.

  • Never Before Seen: Using Video to Drive Brand Engagement

    Chris Wilson
    25 Mar 2015 | 6:07 am
      Sony launched an impressive campaign this week where they teamed up with a diverse range of filmmakers, artists and influencers to create a series of new films celebrating the “never before seen”. With the debut, Sony released three different short films: “Picture Machine”, “Paperports” and “Creature”. Each film is highly unique and entertaining in its own way. This is a powerful exhibit of how a big brand can successfully work together with the entrepreneurs and creators of the world to make content worth sharing. Take a look at the first videos to debut in the…
  • How the Lines Between User Experience and Marketing Have Blurred

    Nick Rojas
    30 Jan 2015 | 6:33 am
    With mobile devices and the Internet of Things, consumers are closer to the brands and services they use now than ever before. For a business to thrive, it needs to be regularly engaged with its customers. The online experience a brand provides its users with has becoming a key method of generating conversions. However, the role of user experience (UX) is too often misrepresented and oversimplified. Creating a user experience is about more than just creating an interface. It is about your user’s relationship with you and your brand through technology. The ultimate goal is to remove the…
  • Graphic Design Marketplaces to find Freelance Work

    Chris Wilson
    26 Dec 2014 | 9:12 am
    There are certainly plenty of designer platforms online that you can choose from. Scores of sites are available. But you haven’t got forever to check scores of sites to find the best ones to help you launch your budding career as a graphic designer. So here are a few that you should definitely give a try:   Design Marketplaces Sites that offer you a chance to show your work are ideal, especially for first-timers in the field of professional graphic design. If you don’t have any clients yet, joining design contests run by sites like DesignHill is one sure way to build up your…
  • The Art of Rebranding: How Southwest is Moving on From A String of Negative Press

    Nick Rojas
    21 Nov 2014 | 3:13 am
    Southwest Airlines just launched a major rebranding effort, its first in more than a decade. It’s dropped the boring old logo—literally just a picture of a plane with the words SOUTHWEST under it—in favor of a striped, rounded heart (it’s no coincidence that their home airfield in Dallas is called Love Field). And crucially, in a loud-and-clear commitment to its online sales, it’s changed its name to A friendly new font completes the look, instead of shouting in Helvetica, the new logo has a mix of upper- and lower-case letters on a blue field, almost evoking…
  • Disability Friendly Web Design

    Chris Wilson
    20 Nov 2014 | 7:25 am
    One of the beautiful things about the Internet is that it allows people who are housebound to lead fuller and more connected lives. Accessibility with the Internet has become very important to many United States citizens, according to the Internet Housebound people are not the only disabled online users. Disabled users run a huge range including epilepsy, anxiety, and chronic fatigue. When designing an eCommerce site, you need to keep in mind that disabled users will try to access your site and design an experience that they can all enjoy.     Stop the auto-play. Back…
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    iMediaConnection Blog

  • Smartphone Apps Every Tech-Savvy Marketer Needs

    Anna Johansson
    25 Mar 2015 | 4:54 pm
    In online marketing, it’s important to know which technologies can aid your efforts and which may hinder them. In 2015, you should fill your mobile devices with effective and savvy applications that help you store files, manage social media accounts, monitor advertising efforts, and tweak your website. You need these eight apps The App Store and Google Play Store are filled with useless, mindless applications that will do little more than kill time and drain your battery. Who actually needs to play Candy Crush or Minecraft? If you take the time to navigate through the weeds, however, there…
  • Wearable Technology Will Change These 4 Areas of Digital Marketing

    Anna Johansson
    25 Mar 2015 | 4:44 pm
    Ask anyone in the tech industry where the future of mobile devices is trending and they’ll say wearable technology. While a lot of work remains to be done in research and development, the industry believes it’s only a few steps away from mainstream adoption. Not only is this significant for consumers, but it’s also something digital marketers and business owners need to keep an eye on. Here’s why. Early trends and predictions With Apple poised to release its new Apple Watch -- including a $17,000 gold edition -- the entire tech industry is turning its attention to the blossoming field…
  • Emotive Robots Key to Unlocking IOT Potential

    Tom Edwards
    25 Mar 2015 | 7:53 am
    Over the 15 years of my digital career, I have witnessed significant technological innovation and massive shifts in consumer behavior based on the impact of innovation. Highlights include the evolution of the personal computer, the now ubiquitous smartphone, and the explosion of consumer-centric social media. Looking to the near future, the current rate of exponential technological advancement will continue to accelerate, and we are primed for another significant leap forward; the concept of emotive computing is about to enter the lives of early adopters and has the potential to shift our…
  • What a 9-year-old taught me about marketing with digital video

    Kent Lewis
    24 Mar 2015 | 9:17 pm
    Nearly three years ago, I wrote The Ultimate Guide to Video Marketing on YouTube. I understood relatively early on in the growth curve of digital video and YouTube that both would play a significant role in the future of marketing. A year or more ago, however, a 9 year-old helped me see the true potential of digital video for sales and marketing. With roots in search engine optimization (SEO), I’ve long extolled the virtues of YouTube, as the world’s second largest search engine. Unfortunately, the full potential of the video social platform didn’t fully come into focus until my son…
  • 5 Tips for Increasing Brand Awareness with Social Media

    Anna Johansson
    24 Mar 2015 | 9:43 am
    Unless you’ve been hiding under a rock, your business is probably already using social media as some part of an overarching internet marketing plan. However, what you may not be doing is effectively using it as a tool for increasing brand awareness. The Value of Social Media It can be challenging to clearly define the value of social media, but one thing is certain. When used properly, social media can easily the most powerful marketing tool you have available. That’s because, as Moz mentions, websites like Facebook have the ability to move people “along a spectrum from simply…
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    Blog - Ganador

  • 4 Pricing errors that will break your business

    Dennis Price
    27 Mar 2015 | 6:47 pm
    Retail pricing can make or break your business. Coming up with RRP is 50% science and 50% art. The following symptoms and common strategies is evidence of poor pricing practices:Price-point proliferationThis happens usually in multi-category stores. Stand in front of any merchandise category, say the pen department in a newsagent, and observe how many price points there are. Often you find six to eight price points ranging from below $1 to $10.Can a customer really tell the difference between a $2.95 pen and $3.95 pen? If not, why are you selling pens at $2.95?Rationalising price points makes…
  • How to negotiate price without mentioning price

    Dennis Price
    27 Mar 2015 | 6:45 pm
    Last week’s post highlighted a few common errors made when pricing for retail. This week the focus turns to how optimise profitability by negotiating smarter.Many wholesalers/manufacturers will have different types of discounts – not all of which are widely communicated. Often it is a case of ‘don’t give if they don’t ask’. And why would a rep give away something if it is not important enough for you to ask for it?Here are twenty things you can negotiate that will either improve gross- or net margins:1. Trade discounts (% off list price) 2. Quantity discounts (based on volume…
  • About boxes, being inside or out

    Dennis Price
    10 Mar 2015 | 9:46 pm
    An elderly couple was asked what the secret to their long marriage was. The woman was quick to reply. It is all about who makes which decisions. I let my husband make all the big decisions like what should happen to the exchange rates and the how the Prime Minister should change our foreign policy, and which wars we should fight. I make all the little decisions like where we live, what school the kids go to and who our friends are.We are often told to think outside the box. In fact, I pride myself on my abilities in this regard. But it is not all it is cracked up to be.We live in boxes.We…

    Dennis Price
    3 Mar 2015 | 8:50 pm
    Last week I wrote that instead of responding to trends as drivers of the business, we should rather see trends as market responses to friction points in our business.It follows, therefore, that we should see the trend as a symptom of a problem and not the cause of a change.There is wide spread consensus that the following trends are manifesting right now, and that survival requires retailers today to master these trends and either future proof the business against their effects or to capitalise on the trends.Typically, pundits will list a bunch of ‘things’ and label them…

    Dennis Price
    24 Feb 2015 | 6:25 pm
    To make sense of a great many of the trends in retail is not easy. Experts abound and a simple google search will give you some comprehensive, free slide decks. But how do you make sense of these trends in practice? How do you take it from words on a page to specific actions? Understanding the notion of friction allows you to do just that, because one can use that framework to evaluate your retail business quite effectively.In The Necessity of Friction (1993) Keith Griffin, writes about the traditional view of Economics and it can be summarised as follows:The core of late twentieth…
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    FOLDEN.INFO eMarketing

  • Online Advertising Trends: Native Advertising and Podcasting

    27 Mar 2015 | 10:20 am
    Two online advertising studies do refer to current trends. One is about native advertising and the other about the steady rising of online audio channels. An even dramatic growth has been detected regarding native advertising by the Media Radar Native Advertising Index. The latest issue reports about the last half year 2014. According to this more
  • Search Engine Optimization Trends

    19 Mar 2015 | 4:10 pm
    To search engine optimization some current and news trends show up, which of course at least in part are influenced or initiated by Google. The importance of seo is shown by a study stating that organic search results have grown about 20% during the last year. Regarding Google not just trends but needs are coming more
  • New Social Media Advertising Service

    13 Mar 2015 | 11:24 am
    A new social media advertising service has been launched called esome. The service is providing a saas service plattform, which enables the deep integration of data and which in working in near real time. esome is one of two online advertising service being launched lately in Germany. The second one is orbyd, a real time more
  • Interactive Video Study

    24 Feb 2015 | 6:54 am
    Rapt Media, itself an interactive video solution provider, is offering a download of a Forrester study about interactive video for free. The study in focussing on the use of interactive video in marketing campaigns and pronounces the various advantages: higher engagement and viewing time as well as higher conversion rates. A most interesting detail regarding more
  • Online Advertising Benchmark Report

    6 Feb 2015 | 6:02 am
    An online advertising benchmark report has been released by Adobe Digital, which by its Adobe Marketing Cloud has become one of the most important online marketing services itself. The report includes data about clickrates and costs as well as the relationship of these figures for various online advertising formats. The Adobe Digital Index relies on more
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  • Corporate Communication : 8 essential demands

    25 Mar 2015 | 6:59 am
    Every profession is daily going through a lot of changes. To keep pace with the trend one must keep his eyes open and be willing to dance to the rhythm of the new tune. If we must keep dancing to the old rhythm, it is obvious our  dancing steps will not match the rhythm. Corporate […]
  • Managing brand reputation: ALIBABAGCFR ‘ SHOWBIZINTERACTIVE’ Case study

    16 Mar 2015 | 3:36 am
    We live in a delicate age. This age may bring  a mixed feeling to everyone, this is especially so for household names, celebrities etc. Many brands reputation will suffer for no just cause. There are hawks and lazy people around now looking for the next big names to bully, insult online. This age calls for […]
  • Twitter War? Think Twice, Omojuwa& Blossom Nnodim’ Case Study

    1 Mar 2015 | 1:23 pm
    Communication and Public Relations professionals understand the impact of crisis. They do know it is better to prevent a crisis than to manage one. Wise people always avoid fight if it is needless. The wisdom is taken from an adage in Nigeria which says ‘one only knows the beginning of a fight, its full depth […]
  • 8 Best Approaches to handle critical online situation

    25 Feb 2015 | 12:22 am
    The challenges of this age are as complex as the age itself. Online crisis has become part of what we must live with. Shrewd Community or Public Relations Manager must keep honing their skills if things  must work well for the organizations, brands we represent. Because the barrier of entry into online communication is porous, […]
  • Social Media News Gathering: 6 precautions you must apply

    17 Feb 2015 | 1:55 am
    We live in the ‘age of breaking news’.  Every moment, seconds throws up a news flash. As long as you have  a Smartphone and has access to Internet you can always remain in touch with global news. There is no longer excuse for not knowing what goes on around the world. There are now applications […]
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    Free Sales & Marketing Magazines and Downloads from

  • How To Write And Publish Your First iBook Using iBooks Author

    27 Mar 2015 | 2:20 pm
    As the self-publishing industry grows larger, Apple’s iBooks Author (free) exists as a unique tool for publishing e-books than can reach a large audience of iPad, iPhone and Mac users. The iBooks format is also useful for showcasing and distributing content independent of the iBooks Store.Apple first released iBooks Author back in 2012, and it was and still is largely geared to the textbook and education community. iBooks has introduced many ways to present and display content, with an audience of over 800 million iPad users across the world. It’s been reported that since…
  • Spring 2015 Marketing Acceleration Kit (a $15.99 value) FREE until April 9!

    26 Mar 2015 | 5:20 pm
    Get a wide variety of success stories from behind-the-scenes interviews with senior executives at companies such as Alaska Airlines and Starbucks, as well as the heads of arts organizations, savvy entrepreneurs, and Main Street mavericks.Learn how to:Remove blocks and challenges holding your business backUncover overlooked business and marketing opportunitiesTurn ideas into action by creating a customized marketing planDownload this exclusive kit to learn how to blend traditional marketing techniques with social media tools, reach more customers, and build market share today!Propel: 5 Ways to…
  • Entering Into the Mind of the Executive IT Buyer for Sales Professionals

    25 Mar 2015 | 5:50 pm
    This webcast is for sales leaders, sales directors, and sales managers who are looking for the "inside scoop" on how to penetrate the executive office of an IT Leader. You will hear from a panel of IT executives on what techniques work and which do not when trying to sell to the IT C-Suite. Other topics include:Emails, voicemails and social media…what's working and what's not working.Penetrating the Executive IT office to get that first appointment.Characteristics of a good salesperson versus a not-so-effective salesperson.Use of virtual meetings compared to other types of meetings.Register…
  • COLD CALLING IS DEAD, Thanks to LinkedIn

    25 Mar 2015 | 12:00 am
    It's amazing how powerful a simple idea can be. Ken Krogue, president and founder of, and Steve Richard, co-founder of Vorsight, created a webinar called “The Science of Using LinkedIn, Technology, & Social Selling for Cold Calling.” The two well-known sales leaders teamed up to share little-known tips that are generating big results right now.Request Free!
  • Getting Started with Social Media

    25 Mar 2015 | 12:00 am
    Social media provides a new set of tools that businesses can use to connect with their customers and the general public. Social media tools can be used to get new customers, increase sales, and turn existing customers into your most powerful sales team. But social media is about more than just using these new tools. Social media requires a new way of thinking about your business and your customers.This eBook will help answer questions like:Why should my business use social media?How is social media different from other ways that I talk with my customers?Should I learn social media myself, or…
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    On Social Marketing and Social Change

  • Being More Creative

    9 Mar 2015 | 8:15 am
    How can social marketers put more creativity and innovation into their work to inspire and move people and communities to better health and improved well-being? That is a question that bedevils many staff, managers and administrators who find that they need to stop the insanity of doing the same thing over and over again to achieve the same small effects. Being ‘creative’ or ‘innovative’ doesn’t happen by simply giving people permission to do so. Especially in the public and nonprofit sectors, it’s not that easy. Many managers and staff come from academic backgrounds where…
  • Scarcity and Social Change

    7 Feb 2015 | 7:54 am
    Scarcity is more than an economic idea of there being limited resources to meet everyone’s every need. Having less than what we perceive we need – whether it is food, money, friends or time – is having less than we feel we need. What makes scarcity an important idea for social marketers and other change agents is that it captures the mind; scarcity changes the way we think. Scarcity causes us to ‘tunnel’ – to adopt a mindset that focuses only on what seems, at least at that moment, to matter most. Scarcity, as you might expect, can lead us to do some not so smart things. That is…
  • Getting to the World Social Marketing Conference - 2015

    5 Feb 2015 | 7:32 am
    The 3rd biannual World Social Marketing Conference is coming up 19-21 April 2015 in Sydney, Australia. Jeff French, the Conference Chair, has developed a Top 10 list for why you should be there:     1.    Hear the most up-to-date evidence and thinking about how and why social marketing is being applied around the world.    2.    Meet and talk with the world’s leading thinkers, researchers and practitioners.    3.    Grow you professional network and set up joint projects and interventions.    4.    Promote you own organization and what it’s doing, and find…
  • Asking the First Question for Change

    3 Feb 2015 | 9:17 am
    I find that there are five fundamental approaches to how people approach solving wicked social problems and pursuing social change. They are distinguished by the first question each of them asks when thinking about possible solutions and approaches.I was reading a profile of a Harwood Institute Public Innovator that crystallized this idea for me. It concerned a relatively circumscribed problem (not the scope or scale of reducing global HIV incidence or childhood obesity) where, even in those circumstances, the differences in approach become clear. The problem was how to improve the narrow,…
  • Asking Questions About Education Innovation and Reform

    24 Jan 2015 | 4:04 pm
    The reform of education - it’s products, policies, processes and people - poses all kinds of wicked problems, from what should (and should not be) in curricula, to how classes and schools are designed to achieve better outcomes for students and parents, how success is measured, and what the role of school personnel are in this most modern of ages. Innovations are widely touted, but few seem to be broadly adopted. Top-down approaches are rarely swapped out for more bottom-up processes (see these examples from the BIF Student Experience Lab for some exceptions). In over 4 decades of work in…
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    Digital Examples

  • Lidl's #Zayn Tweet

    26 Mar 2015 | 2:34 am
    Love this - on a day when so many unimaginative people were making jokes about Zayn Malik joining Top Gear (& Jeremy Clarkson joining One Direction), Lidl tweeted this.#Awkward - looks like we'll just have to knock a 1/5 off too. #AlwaysInOurHeartsZaynMalik #ByeZayn— Lidl UK (@LidlUK) March 25, 2015Genuinely funny, and if you read the small print they're actually going to do it - they are agile enough to be able to have a marketing idea and then change the price of an item in-store across all their branches.(& lets people know that you can get Easter Eggs…
  • 'Hidden Camera' Ads

    24 Mar 2015 | 8:37 am
    Last year, one of my trends was borrowed formats - ads that borrow the tropes of TV formats, most notably hidden camera reality formats, for example 'The Big Red Button' and 'The Devil Baby'Here are a couple of recent examples - an advert for gun control in the US uses a hidden camera to film people's reactions when they hear about the history of the gun they're about to buy& here's one from the Netherlands, actually made by Lifehunters, a YouTube prank show - art experts (OK, gallery visitors) are asked to assess the value of art prints for sale in Ikea...
  • Victoria Pendleton is Switching Saddles

    18 Mar 2015 | 9:07 am
    This is a very ambitions idea from Betfair.  They're sponsoring Olympic cycling gold medal winner Victoria Pendleton to 'switch saddles' to become a jockey, hopefully to ride in next year's Cheltenham Gold Cup.It'll be interesting to see how it works. There's every chance she can do it, given her skill and determination, and it should generate lots of video for Betfair to tease out over the months, plus some great PR coverage if it comes off.More here
  • Hot Dudes on Instagram

    18 Mar 2015 | 3:06 am
    I suppose it's only natural on a service which is skewed towards women (see recent Pew stats for the US here), but there are suddenly lots of 'Hot Dudes' accounts getting lots of followers on Instagram -For example...Hot Dudes Reading - 465,000 followers since FebruaryMen & Coffee - 140,000 followers since November 2014Hot Dudes with Dogs - 56,000 since early MarchIt's fun (& potentially lucrative) to imagine what will come next.  It's also interesting that a couple of years ago these would have been Tumblrs.  (But just to prove that Tumblr's not dead, here's Tinder Guys…
  • Brands using the Meetkat App

    11 Mar 2015 | 9:32 am
    Meerkat is a new app that lets you livestream video onto YouTube.  Launched on February 27th, after the founder closed down his previous app, it's suddenly become very buzzy and inevitably brands are starting to see what they can do with it.It's for streaming live video, and nothing remains after the live stream, giving it a bit of Snapchat ephemeral quality.  It's easy to see how individuals - this footage was posted of a storm in Sydney - and even news organisations could use it - for example Laurie Segall of CNN has shown people the newsroom - it's great for showing people an…
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    Idaho Ad Agencies

  • Job Opening: Account Planner

    23 Mar 2015 | 3:43 pm
    DaviesMoore in Boise is looking for an Account Planner. We're hiring! DaviesMoore is currently seeking an Account Planner to join our growing team. — DaviesMoore (@daviesmoore) March 20, 2015 Job Description: The Account Planner will embrace the brand management role, with a focus on developing strategic business and marketing objectives.  In addition, the planner will guide the implementation of each plan and shepherd the marketing process to ensure tactics are in line with the established goals. Integral to all facets of…
  • Backstage Pass Internship Program

    23 Mar 2015 | 12:09 pm
    Drake Cooper’s Backstage Pass internship program is back for the summer of 2015. From our friends at DC: The Backstage Pass is the largest advertising internship in Idaho. Hundreds of resumes are submitted each and every year for the most competitive advertising internship in the state with only six interns being selected to become Drake Cooper-ites for an entire summer. We can teach you art, copy & code. You bring the ambition. As a Backstage Pass Intern you will be working with a team to create strategic and creative work for real clients. You’ll get a taste of every aspect…
  • Call for nominations: Silver Medal Award

    19 Mar 2015 | 11:30 am
    Nominations are currently being accepted for the Silver Medal Award, presented annually by the Idaho Advertising Federation to an individual who has made outstanding contributions to advertising by furthering the industry’s standards, creative excellence, and responsibilities in areas of social concern. Please submit nominations on 8.5″ x 11″ pages outlining in detail the extent to which the Nominee has met or exceeded the Silver Medal Award Criteria by April 10th. You are encouraged to expand on the Nominee’s experience and contributions to such degree that judges will be fully…
  • On being creative

    19 Mar 2015 | 9:48 am
    "Being creative is a full-time job. You never disconnect. To some degree you’re always thinking." #MiamiAdSchool — Miami Ad School (@miamiadschool) March 19, 2015
  • Advantage Advertising’s Chuck Christopher Supports University of Idaho’s JAMM Program

    13 Mar 2015 | 11:05 am
    Excerpted from the University of Idaho’s Letter from the President, February 27, 2015. Generous Gift Supports Award-winning JAMM Program When Chuck Christopher ’84 graduated with a bachelor’s degree in advertising from the College of Letters, Arts and Social Sciences, he was prepared for success in his career. As a participant on the University of Idaho’s award-winning advertising team in the School of Journalism and Mass Media (JAMM), Chuck developed the skills and experience needed to become president of Advantage Advertising in Lewiston, Idaho, in 1987. “Being on the ad team…
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    Marketing Chit-Chat

  • Why This Mobile App Only?

    24 Mar 2015 | 11:00 pm
    Exactly how any apps do you think a consumer can have on her mobile? And how many apps do you think a consumer really needs on a regular basis? Yes, I do understand that amount of data a brand can access if the user has installed its app is phenomenal and that a brand gets…
  • Political Advertising in India 2014 – Worth it?

    4 May 2014 | 11:34 pm
    Did I just hear that this year the estimated spend on political campaigns in India is $5 billion? $5 billion? That’s like 30,000 crores in INR! $5 billion? That’s just $2 billion short of what they spent in last presidential election in US! $5 billion? That’s way beyond the permissible spend-limit on election campaigns in…
  • Buying Facebook Likes? Paying for positive reviews? Purchasing Twitter Followers?

    26 Sep 2012 | 10:22 am
    Just few days back I had tweeted about my declining interest in some of my favorite blogs. Reason? Posts on those blogs now are obvious enough to make out that they are paid and not the real ones. And yesterday I got to read this report, which states that paid reviews are gaining momentum as…
  • Social Media ‘Experts’! Really?

    8 Jul 2012 | 12:09 pm
    I had thought to write a post on this earlier too but for some or other reason never wrote one. But my last few interactions at different occasions made me think about this term Social Media “Experts” yet again. “Experts” and that too with 6-7 years of experience in Social Media! Like really? Every time…
  • Calling all Women Entrepreneurs

    7 Jun 2012 | 10:07 am
    This post is especially for women readers of my blog. Women’s Web team is conducting a survey on ‘Women and Entrepreneurship’ in India. The result of this survey would be shared freely on their website. The team feels that with more women in India starting businesses than ever before, it’s a good time to understand…
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    Marketo Marketing Blog

  • 4 Simple Steps For B2C Marketers To Define Their Customer Nurturing Goals

    Ellen Gomes
    27 Mar 2015 | 5:30 am
    Author: Ellen GomesAs a B2C Marketer, you may have thought that the concept of “lead nurturing” only applied to B2B businesses. But with technology, like Marketo’s engagement marketing platform, savvy B2C  marketers are starting to implement nurturing programs. We call this customer nurturing. B2C marketers incorporate customer nurturing into their marketing programs because it helps them market effectively to their customers throughout their lifecycle—offering the appropriate message at the right time and in the right place. The ability to have a continuous conversation…
  • Explosive Growth in Marketing Tech: 7 Categories to Implement Now

    Dayna Rothman
    26 Mar 2015 | 5:30 am
    Author: Dayna RothmanThere is a ton of marketing technology out there! In fact, when Scott Brinker from Chiefmartec went to create his new Marketing Technology Landscape Supergraphic, he realized that the number of vendors (1,876) that he looked at nearly doubled in size from last year’s graphic. Take a look: Looks like a lot, right? And it certainly is. As a marketer, it is tough to know where to start. What type of technologies do I need to run my business? And then out of those categories, whom should I select? Luckily, this year at Marketo’s Marketing Nation Summit, our Expo Hall has…
  • How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance

    Divya Dutt
    25 Mar 2015 | 5:30 am
    Author: Divya DuttAs a social marketer you are often asked to support many different initiatives going on in your company or organization. Some initiatives could involve brand awareness; others could revolve around demand generation or promoting an event, and so on. Different initiatives also involve different goals. So how do you, as social marketer, manage all the broad initiatives without cluttering the company page and inundating your entire audience with irrelevant posts? My solution—dark posts! Dark posts are ads that you can create and promote without publishing them on your…
  • A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling

    Ellen Gomes
    24 Mar 2015 | 5:30 am
    Author: Ellen GomesMarch Madness, the NCAA college basketball championships, takes the country by storm every year. It’s a time for office bracket pools, cheering on your favorite teams, and hanging out with friends during game days. In fact, according to NPR an estimated 40 million people fill out March Madness brackets to predict a winner of the championships. But March Madness is more than just a basketball tournament. It can teach marketers valuable lessons about appealing to consumers’ emotions through interactive storytelling and creating a holistic, cross-channel campaign. What is…
  • [Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing

    Mike Moeller
    23 Mar 2015 | 5:30 am
    Author: Mike MoellerWe recently shared results from an Economist Intelligence Unit survey commissioned by Marketo, where we asked CMOs and senior-level marketers about the future of marketing. As we return from Austin for SXSW, I wanted to take a deep dive into survey results from these B2C marketers–the creative minds typically responsible for the expensive, yet memorable ads and branding, that fueled plenty of water cooler discussions across the world. A closer look at survey responses told us that consumer marketers are feeling an urgent need to overhaul the way their programs are…
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  • Lincoln Financial “Chief Life Officer” 300×250

    James A. Gardner
    20 Mar 2015 | 6:28 pm
    Tags: 300x250, financial planning, Financial services, Lincoln Financial Group, retirement Hey! We've got ads that are similar to this one: Northwestern Mutual “Wreck Your Worries” 300×250 Fidelity Investments “Some People Are Born Planners” 300×250 USAA “Meaning Of Trust” 300×250 ING “Plan For Tomorrow” 300×250 TIAA-CREF “Enough Time” 300×250
  • Google Android “Be Together” 300×600

    James A. Gardner
    20 Mar 2015 | 6:22 pm
    Tags: 300x600, Google, Google Android, Technology Hey! We've got ads that are similar to this one: Google TV “Joining The Party” 300×600 Motorola Xoom “Everything The Tablet Should Be” 300×600 Google Chrome “You’ll Be Surprised” 300×600 Google Chrome “Do More With Apps” 300×600 Google Chromebook Pixel “For Seeing Clearly” 300×600
  • Hugo Boss “New Arrivals” 300×600

    James A. Gardner
    19 Mar 2015 | 5:10 pm
    Tags: 300x600, Clothing and fashion, Consumer goods, Hugo Boss, luxury Hey! We've got ads that are similar to this one: Harry Winston “Harry Winston” 300×600 Dolce & Gabbana “The New Season Must Have” 300×600 Bergdorf Goodman “Naeem Khan” 300×600 Cartier “Rotonde de Cartier Mysterious Double Tourbillon” 300×600 Michael Kors “Jetmaster Automatic” 300×600
  • Porsche Cayenne S E-Hybrid “Feels Electric” 300×250

    James A. Gardner
    19 Mar 2015 | 5:07 pm
    Tags: 300x250, Automobile, environment, Porsche, Porsche Cayenne, SUVs Hey! We've got ads that are similar to this one: Porsche Cayenne “Out Of Any Car’s League” 300×250 Porsche Cayenne “We Asked Our Engineers” 300×250 Toyota Highlander Hybrid “Fast and Green” 300×250 (Canada) Porsche Cayenne “The Moment” 300×250 (Canada) Buick Enclave “More Breathing Room” 300×250
  • The Wall Street Journal “Makes Time” 300×600 w/ Tory Burch

    James A. Gardner
    17 Mar 2015 | 7:30 pm
    Tags: 300x600, All others, celebrity endorsement, newspaper, Online services, Tory Burch, Wall Street Journal, WSJ Hey! We've got ads that are similar to this one: The Wall Street Journal “Makes Time” 300×600 w/ The Wall Street Journal “Tiki Barber” 300×600 The Wall Street Journal “Alice Waters” 300×600 The Wall Street Journal “Kenneth Cole” 300×600 The Wall Street Journal “Oscar De La Hoya” 300×250 w/ Oscar De La Hoya
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  • Congratulations to our client Orlando Health

    Eric Brody
    9 Mar 2015 | 7:18 am
    Three years after our rebranding of Orlando Regional HealthCare System to Orlando Health, the organization is now the official medical team of Orlando’s new MLS soccer team – Orlando City Soccer Club. And Orlando Health’s logo (our logo) has made it’s way to the front of the team’s jerseys. But...
  • Hospital marketing: why word-of-mouth works

    Eric Brody
    9 Mar 2015 | 5:59 am
    You’re a hospital marketer faced with two, mutually exclusive, choices. You can either: 1. Focus your energies on creating a loyal following of passionate customers who support your hospital and evangelize everyone who will listen; or 2. Run a mass media advertising campaign to acquire a new customer (which just...
  • Hospital branding: the importance of physician engagement

    Eric Brody
    26 Feb 2015 | 8:38 am
    Good article in Business Journal, What Too Many Hospitals Are Overlooking, written by Craig Kamins, Senior Practice Consultant at Gallup. His main point is that engaged physicians, much like fully engaged employees, are vital to a hospital brand, or health system’s brand success. In one health system researched by Gallup,...
  • A dose of humanity from a skincare brand CEO

    Eric Brody
    11 Feb 2015 | 10:19 am
    We came across this special little piece from JuE Wong, CEO of StriVectin skin care, in the February issue of More Magazine. Beyond JuE’s intimate glimpse into her life – it indirectly puts a genuine, human and honest face on a skin care brand that is vying for attention, share...
  • Amidst the disruption, strong healthcare brands will prevail

    Eric Brody
    9 Feb 2015 | 8:01 am
    The good old days of healthcare system and hospital branding and marketing are over. How will you survive and thrive in the new paradigm? Competition is no longer just down the street, nor limited to the traditional confines of healthcare. Boundary lines have been redrawn, and national retail pharmacy brands,...
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    Marketing Donut feed

  • Firms risk losses with unqualified finance staff

    27 Mar 2015 | 2:04 am
    Over one third of the people responsible for handling finances in SMEs don’t have a relevant qualification, according to findings from the Association of Accounting Technicians (AAT). It means that every SME in the UK could have lost £1,277 on average; equating to £2.9 billion across the UK economy. These losses are typically due to tax miscalculations, unpaid invoices and fines. According to the AAT, this “silent risk” represents a significant threat to businesses that often rely on staff members to take on a number of roles, including finance, for which they may not be qualified.
  • Enterprise Allowance boosts entrepreneur numbers

    27 Mar 2015 | 2:03 am
    Over 65,000 businesses have been set up with backing from the New Enterprise Allowance. The Government scheme has helped budding entrepreneurs move off benefits to become their own boss, setting up businesses at a rate of nearly 2,000 a month. The New Enterprise Allowance (NEA), which launched in 2011, provides financial support and mentors for people on benefits that have a good business idea. The support is available to jobseekers, lone parents and people on sickness benefits who want to become their own boss. The latest figures from the scheme show that nearly 5,000 businesses have been…
  • Growth Vouchers scheme to make quiet exit

    27 Mar 2015 | 2:02 am
    Next week sees the end of the Growth Vouchers scheme but it seems few businesses have taken advantage of the Government scheme despite its widespread promotion. According to the Guardian newspaper, this £30m scheme had only handed out £3.6m by early March 2015, over a year since its launch in 2014. The growth vouchers scheme was billed as “a pioneering programme to help support 20,000 small businesses get the advice they need to achieve their growth potential”. Run by the Department for Business Innovation and Skills (BIS), the scheme offers small businesses (with less than 250…
  • Big firms not playing fair say SMEs

    27 Mar 2015 | 2:01 am
    SME business owners are fed up with supply chain abuse and the fact that big businesses “hold all the aces” according to the results of a new survey by the Forum of Private Business (FPB). The FPB poll of 4,000 UK SMEs suggests there is a crisis of trust between SMEs and their bigger partners. Just over half (51%) said they had experienced significant problems with late payment; 46% said they felt powerless to negotiate supplier terms; and 47% of SMEs said their partners had no interest in fostering a long-term relationship. In addition, 52% of SMEs polled said that in the face of supply…
  • Also in the news this week — 27 March 2015

    27 Mar 2015 | 2:00 am
    Exposing health and safety myths More than 600 people have approached the Health and Safety Executive’s (HSE) Myth Busters Challenge Panel in its first three years to query health and safety rules. In the majority off cases, these proved to be excuses with no bearing in law. In business settings, they include office bans on paper clips and a fish and chip shop that would not allow customers to add their own salt and pepper. HSE says it has reduced the overall stock of health and safety legislation by 50%. A legislative package is currently going through Parliament that will enable 1.8…
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    Direct-Response Copywriter Tom Trush | Marketing Tips and Strategies for Professional Service Providers

  • How Apple Watch Pricing is Designed to Produce Sneaky Profits

    Tom Trush
    11 Mar 2015 | 6:26 am
    Remember a couple weeks ago when I suggested you to take a tip from menus and start using a pricing decoy? It’s where you use a high-priced item or two to make other options you offer seem more affordable. Well, did you notice on Monday how a certain Cupertino, Calif., company provided a perfect example of this strategy with its Apple Watch? The most inexpensive version of the watch (the Apple Watch Sport) will set you back $349 — a considerable sum when compared to your basic Timex wristwear. However, it’s sort of a bargain when you consider the 18-karat rose gold Apple Watch…
  • Hidden Marketing Psychology That Produces Profits

    Tom Trush
    18 Feb 2015 | 7:18 am
    The next time you go out to eat, pay close attention to the menu – it could deliver your next marketing strategy. In fact, once you select what you plan to order, take a few seconds to consider … Is this what I really what – or did the menu cause me to make this choice? You see, menus are primed with psychological strategies designed to get you to order certain items. Many times it’s the most profitable entrées (but not necessarily the most expensive ones). One of the most common strategies – and one you can immediately apply to your marketing – is to use a pricing decoy. The…
  • How to Get Big Response From Small Audiences

    Tom Trush
    18 Nov 2014 | 8:23 am
    Why do some marketing messages get responses, while others attract less interest than the vegetable tray at a 9-year-old’s birthday party? For example … Mortgage broker Bob spends $2,000 a week buying 60-second radio spots. He reaches 550,000 listeners — but his phone stays silent. Accountant Ann spends $40 a week for a virtual assistant to edit three 2-minute videos (recorded on her iPhone). She reaches 90 people — yet she has to keep turning away business. Now, of course, several factors can contribute to these differences. So make whatever assumptions you’d like. In…
  • The Question That Creates Instant Authority

    Tom Trush
    28 Oct 2014 | 8:38 am
    What do you want to be known for in your business? We operate in an economy today where you likely have more competitors than you can count. Think about it … How many people share your job title? For instance, if you’re a personal injury attorney, how many others can make this same statement? Whether you’re a lawyer, banker, accountant, farmer, massage therapist, real estate agent or whatever, you’re likely not the only one with your title. And this presents a problem when marketing. You see, if your message only focuses on what you do (i.e., your occupation or product/service),…
  • The Chicken That Discovered Your Prospects’ Greatest Desire

    Tom Trush
    25 Sep 2014 | 9:26 pm
    I recently received a powerful reminder of how to effectively market to prospects. What might surprise you is the source of that reminder. Her name is Felicia … and she’s a chicken. You see, when we bought our new house last month, Felicia came as part of the deal. She roamed the backyard from the first day we looked at the property. The instant my 6-year-old son and 9-year-old daughter saw her, I knew where we would be living for the next several years. Bedrooms and bathrooms took a back seat to a white-feathered piece of poultry. Since moving in, we’ve been learning how to care…
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  • Changing Expectations Key Theme of BMA15

    Beth Negus Viveiros
    27 Mar 2015 | 10:46 am
    “Be More” is the theme of the Business Marketing Association’s annual conference BMA15 this May in Chicago, because that slogan is an imperative for B2B marketers who want to survive. “Things are changing constantly. B2B marketers are expected to know more, because more is constantly expected of us,” says Gary Slack, CEO of Slack and Company and vice president, professional development for the BMA. BMA15 is slated for May 27-29 at the Sheraton Chicago Hotel & Towers. Since Slack took over organizing the annual event seven years ago, it has grown from 150 attendees to over 1000.
  • Are Your Customers Enjoying the Experience?

    Beth Negus Viveiros
    27 Mar 2015 | 7:33 am
    Creating memorable experiences using all channels is now an essential part of a successful marketing strategy. “Consumer behavior is getting more complex, and every day we’re hearing about more new devices, chips and sensors everywhere you look,” noted Brad Rencher, senior vice president/general manager, Marketing Cloud, at the recent Adobe Summit. “But the dialogue goes beyond the bright shiny objects and devices—you need to know how it is meaningful for your brand.” If someone is filling out a March Madness bracket or doing their taxes, that can be a brand experience, he said.
  • Lessons Learned At the Adobe Summit

    Beth Negus Viveiros
    27 Mar 2015 | 7:04 am
    Over 7,000 marketing and tech professionals from 44 countries converged on Salt Lake City recently for the Adobe Summit. Here’s a few soundbites heard during the event. Mmmmmm…..Cookies Looking for the next generation of great marketers and sales people? Hire a Girl Scout. Sarah Gormley, CMO of the Girl Scouts, noted that the iconic cookie sales program teaches scouts business ethics, money management, how to connect with other people and give back to the community. “Parents of Girl Scouts believe their daughters are more confident because they are Girl Scouts,” she told attendees,…
  • SeaWorld Brand Campaign Takes on PETA

    Patricia Odell
    26 Mar 2015 | 10:35 am
    SeaWorld Entertainment launched a $10 million advocacy campaign this week to draw people back to its parks after a two-year slide in attendance. The campaign aims to highlight leadership in whale care and counter misinformation. SeaWorld came under attack after Tilikum, the SeaWorld Orlando trained killer whale, killed a female trainer in 2010 during a live show by dragging her underwater by her ponytail. SeaWorld’s new brand campaign educates people about its animal research. For years, animal activists had criticized the park for alleged mistreatment of the animals in captivity. Then,…
  • March Madness Round-Up: Buffalo Wild Wings, Penske Truck Campaigns

    Patrick Gorman
    26 Mar 2015 | 9:12 am
    On the court, the NCAA’s Sweet 16 are set to battle it out this weekend to advance to the next round of the big basketball tournament. Off the court, marketers have a case of March Madness of their own, and Chief Marketer is here to highlight some of the best campaigns and insights related to the NCAA Tournament. This week, learn more about Buffalo Wild Wings’ killer social campaign and Penske Truck Leasing’s first March Madness advertising efforts, as well as a look at how brands are reacting to the tournament in real time through social channels: Buffalo Wild Wings is…
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    Millennial Marketing

  • March Madness is a Marketer’s Game: The Best Times to Connect with Millennials

    Bobby Golen
    26 Mar 2015 | 9:16 am
    Brackets are busted, favorites have fallen and the clock struck midnight for many Cinderella stories. Such is life in the NCAA Tournament. Over the course of six days, millions of fans and casual viewers watched as 68 teams whittled down to a mere 16. With much of the fat trimmed and only the strong teams remaining, we can assume that viewers will see the greater significance of the matches coming these next two weekends and flock to their televisions, digital devices, and radios in even greater numbers. For advertisers, the time to strike is now! Or so we thought… According to RealityMine,…
  • Millennials are Banking on Banks for Assistance in Personal Finance.

    Lauren Katz
    23 Mar 2015 | 4:00 pm
    TD Bank recently released the results of the TD Bank Financial Education Survey on millennial banking habits.  The mission of the survey was to investigate millennial banking behaviors and preferences. The survey also attempted to gain a better understanding of what the go-to sources are for financial information for young adults today. The results of the survey indicate that millennials require more support with their personal finances. Here are the key findings from the report: While 59 percent of millennials reported that they are “extremely” or “very”…
  • How Samsung is Walking with Millennials

    Jeff Fromm
    19 Mar 2015 | 12:01 pm
    Creating power and donating it has never been so easy thanks to Samsung’s new “What If I Can” campaign, which gives new meaning to the term, power walking. I got to see it in action last week while attending the Africa Retail Summit in Johannesburg, South Africa. Launched March 7, the “What If I Can campaign” is part of Samsung’s mission to use innovation and technology to overcome region-specific problems and converts the real and virtual steps taken by participants into power for under-served communities. How it works Participants download the ‘What If I Can’ app to track…
  • Spotify, BuzzFeed and Elite Daily Rank High on the List of Most Popular Millennial Websites

    Jason Parks
    17 Mar 2015 | 10:31 am
    You won’t be hard pressed to walk inside your local Starbucks down the street and find a millennial glued to their smartphone sending out a tweet or taking the latest BuzzFeed quiz that popped up on their newsfeed. Millennials are a generation that grew up with the Oregon Trail computer game and Mario Cart on Nintendo 64. They found their information on Google instead of asking a neighbor. Essentially, digital connectedness has been ingrained into a millennial’s mindset since they were children (some were even born into it!). Even though older generations tend to bash millennials for…
  • Hotel Loyalty Programs Entice Millennials Through Discounts and Small Gestures

    Cherryh Butler
    12 Mar 2015 | 9:03 am
    Millennials are a generation that is completely redefining what adventure means and are looking at the world through a more global perspective. For millennials, traveling isn’t a luxury; it’s an intricate part of their lives with 78 percent of them choosing to splurge on experiences over “things.” They are also 23 percent more interested in going abroad than older generations and make up 20 percent of all international tourists. According to the United Nations, those 200,000 million millennial tourists generate more than $180 billion in annual tourism revenue, an increase of nearly 30…
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  • Blog posts don’t matter… do they?

    Kevin Hart
    20 Mar 2015 | 10:44 am
    In a recent conversation with the HB team, someone asked if the work we do to keep our blog up to date with relevant content, interesting perspectives and topical news was worth it. You see, it requires a great deal of time and investment to do it well and to do it consistently. And sometimes it’s a struggle to keep up with the pace of the rest of the world’s zeal to produce content. But it is so worth it. As a member of the HB new business team, I talk to a lot of prospects. Among the things that come up in our conversations is how they found HB and what interested them about us.
  • Why B2B Video Should Feel Like Child’s Play

    Taylor Johnson
    19 Mar 2015 | 1:17 pm
    HB knows B2B marketing. From high tech to med tech, from energy to sustainability, to financial services firms to universities, taking complex messages and delivering them creatively to the right audience is where we thrive. When Project Giving Kids asked us to create a video explaining the organization’s mission, we said yes for three reasons. First, we thought the mission of PGK was really cool. Second, we like to stretch our B2C muscles. Third, we saw parallels between our B2B work in corporate motion graphic assets and an animated video to motivate kids to volunteer. B2B videos and…
  • HB Agency Animated Video Wins Top Honors at 2015 In2 SABRE Awards

    Taylor Johnson
    19 Mar 2015 | 1:08 pm
    Project Giving Kids animated video helps inspire kids to connect with causes NEWTON, MA– March 19, 2015 – HB Agency, a Boston-based integrated marketing firm, took home top honors for Best Animation video at the prestigious 2015 In2 Sabre Awards. The agency developed the winning video on behalf of Project Giving Kids – Connecting Kids to Causes to strip away the perception of complexity, and show kids and their parents how easy it is to get involved with causes in their communities. The In2 Sabre Awards is built upon the SABREs, an awards competition with a 20-year heritage,…
  • HB Agency Expands Global Network with Three New IPREX Partners

    Taylor Johnson
    11 Mar 2015 | 6:26 am
      NEWTON, MA– March 11, 2015 – HB, a Boston-based integrated marketing firm and a member of IPREX, the worldwide corporation of public relations and communication agencies, welcomes three new communications partners in Texas, France and Belgium, extending HB’s global reach and capabilities to provide expert services to clients in virtually any region of the globe where they have needs. IPREX is a $200 million network of communication agencies, with 1,500 staff and 100 offices worldwide working across industry sectors and practice disciplines. New global partners include:…
  • Why We Chose to Go Solar, and Why You May Not Want To

    Nicolas Boillot
    10 Mar 2015 | 11:16 am
    For the first six years we lived in our house, our electric bills averaged $1,500/year. While we wanted to go solar for a variety of reasons, we didn’t think it was likely to be worthwhile financially. So we tried to economize by limiting our use of electricity. That generally didn’t work, as our house came with a pool which runs a filter 24/7 in summer months, a greenhouse with electric heat for winter (it’s freezing in there), and an exhaust fan for summer (it’s boiling in there), and a couple of rooms in the back — the part of the house that used to be a barn — which…
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    InfoProduct Marketing Insiders Tips And News

  • Stop Procrastinating – 3 Simple Steps To Growing Your Online Business

    18 Mar 2015 | 7:06 pm
    Sometimes I believe we try to over-complicate the process of growing an online business so that we have an EXCUSE to blame our lack of success when in fact, building a business is fairly straightforward, and just takes a kick-ass work ethic and effort. So many people I coach over at InfoMarketer'sZone enter the Zone believing they are working hard…Hah! Working hard means you are executing, generating content, spreading the word, working evenings when everyone else is hooked on reality TV and that you don't give up or give in to distraction… Reality is that most people…
  • Sales Funnel – Key Terms

    25 Feb 2015 | 6:14 am
    If you have been plugged in at ALL into marketing your business and products online you will have come across the concept of Product Launch Truth be told, we all launch our products one way or another – the difference is how effective are those launches in bringing in immediate profit and momentum for your online business? Product launches are certainly not new. Steve Jobs used to be a masterful product launch expert as he would hold industry events and turn the launch of a new Apple product into a world-wide event resulting in massive buzz, mind-share, press coverage and of course,…
  • Stop Complaining – Watch This!

    24 Feb 2015 | 12:48 pm
    Go ahead and tee up this great video recorded this past Monday by Gary Vaynerchuck… If you are feeling anything but motivated, pumped and filled with gratitude about the opportunity in front of you – then watch this video, change your state and get moving!
  • In The Advice Business – What Do I Give Away?

    18 Feb 2015 | 10:33 am
    For many of us involved in the "advice" business, otherwise known as information product marketing, knowledge products, training, education, etc…it can be challenging to know where to draw the line between free content versus paid content. Specifically, many of you have asked me, "Do I give away my best stuff and if the answer is yes, what do I then sell?" Let me make a few points around the topic of what to give away to both draw in traffic and leads as well as convert leads into warmer leads and customers: Giving your best advice gives you leverage in the form of…
  • How To Make Money With Information Products

    17 Feb 2015 | 8:10 am
    I get daily emails and requests from blog readers and InfoMarketer'sZone members around how they can make money with their own ebooks. Why not…ebooks are a thriving market with more and more people each day buying and consuming ebooks from a variety of platforms including Amazon, Clickbank, Ebay and many other sources. We love ebooks too…having created, published and marketed 14+ ebooks ourselves, we have done extremely well with these digital profit magnets. These days though, the landscape is changing and so keep this in mind when you think about publishing your own ebooks…
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    Right Source Marketing » Blog

  • Another Google Algorithm Change — What Should You Do?

    Will Davis
    27 Mar 2015 | 6:48 am
    So you built a great website a couple years ago. Polished, modern design? Check. Developed on an easy-to-use content management system? Check. Search-engine friendly? Check. You probably even said to yourself, “Now this one is going to last a few years before feeling stale.” And guess what Google just did to you? It changed the game on you… again. What is this new Google change? By now, maybe you’ve heard of the upcoming changes to Google’s algorithm to provide better search results for mobile users. If you haven’t, you can read all about it in Google’s Webmaster Tools blog…
  • This Blog Post Will Change Your Life!

    Bob Keaveney
    26 Mar 2015 | 6:25 am
    Okay, maybe this post won’t change your life. But this blog post does reveal the one weird trick to paying off your mortgage by the end of the year. All right, so that’s not true, either. Would you believe that you’ll discover how one woman made millions from the privacy of her living room, without spending a dime of her own money? Or meet the man whom health club owners HATE? If you’re skeptical, you should be. We’re talking about one of the more peculiar phenomena of the Internet era, the thing that’s conceived when greed combines with obsessive data analysis in a quest for the…
  • Why You Should Buy Marketing Automation, But Not Right Now

    Dave Toliver
    19 Mar 2015 | 10:10 am
    I see it happen to companies and people time and time again. Marketing automation technologies — like Marketo, Pardot, HubSpot, Eloqua, and more — constantly get trotted out to marketing folks near and far as a salvation. They are purported to be an answer to all their problems with email, lead generation, prospect tracking, and website reporting, as giving marketers a true way to prove ROI. So the marketers buy it, with a gleam in their eye! And then … Nothing. For three months. Then a sputter of an email or two, and possibly a form for a webinar or something. By the six-month mark,…
  • What Does Your Company Need? Style Guide or Content Guide?

    Bob Keaveney
    26 Feb 2015 | 6:28 am
    Companies sometimes wonder how they should go about developing style guides, or whether they need to bother. It’s a complicated issue  or, at least, it is for companies that do it right. That’s because most companies should not simply be developing style guides. They should be developing content guides. Let me explain. I understand the need for a corporate style guide. It’s important to impose uniformity on, say, the proper usage of the company name and logo. Are you Coke, Coca-Cola, or Coca-Cola™? Or might any of the three be acceptable under particular circumstances? If so, what…
  • Choose Your Marketing Firm: Sheep, Wannabes, or Leaders

    Mike Sweeney
    20 Feb 2015 | 5:56 am
    [With the exception of Right Source employees, clients, and prospective employees and clients, I don’t care if anyone reads this post. It’s written with that in mind. You’ve been forewarned. Let’s begin.] “Those guys made it from $2 million to $10 million in just a few years.” “They are now working with Google and Microsoft.” “Their head biz dev guy tells me that they can’t keep up with the demand. Too many leads, not enough people to handle them.” Less than 48 hours into my week as a business owner, and these are the messages ringing in my ears, messages delivered from…
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    High-Tech Communicator

  • Brands Search for Meaning

    Cheryl Goldberg
    14 Mar 2015 | 12:58 pm
    Consider these scenarios: Your company has binged on acquisitions. While each was tasty in its own right, scarfing them all down at once has left you fumbling for the Pepto-Bismol—and customers seeing a disjointed jumble. You want to help your customers understand what your company stands for. You’re facing a classic catch-22. You have a spanking new product. While you have a beta test program, none of your customers are far enough along to show results. You’ll have to wait years for them to report on their outcomes. In the meantime, how do you sign up new customers without case studies…
  • 3 Ways Brand Storytelling Improves Customer Stories

    Cheryl Goldberg
    8 Mar 2015 | 10:18 am
    Even during the heyday of “speeds-and-feeds” technology marketing, technology companies have always valued one type of brand story.  The customer success story. After all, who else but a fellow customer can validate that a software application or technology solution actually does what it says it’s going to do—and solves a real customer challenge. And so, when I asked marketers who touted themselves on LinkedIn as brand storytellers what brand storytelling meant, I wasn’t surprised that most admitted that they were in charge of customer-success-story marketing. I next wondered…
  • Stop Interrupting What People Love, Become What They Love

    Cheryl Goldberg
    1 Mar 2015 | 8:30 am
      The advent of social media and digital-content marketing means that every marketer can now be a media mogul. You now have a cost-effective way to serve your market a cornucopia of rich information to make them aware of and help them purchase your product in a more holistic and customer-centric manner. “Previously, advertising messages had to be truncated. Now you can speak directly to your audience and engage with them in-depth rather than through sound bites,” observed Michael DiLeva, Senior Product Marketing Manager at Bentley Systems. But there’s a dark side to this…
  • Anatomy of an Influencer-Marketing Campaign

    Cheryl Goldberg
    23 Feb 2015 | 3:41 pm
    If you were in charge of rolling out an app that lives and breathes online, you’d think the most natural way to market that app would be online. You’d be wrong. The SocialRadar mobile app tells you who’s in the local vicinity, how they’re connected to you, and what their interests are. The company has also recently introduced a software development kit (SDK) that allows other companies to integrate location-based services and consumer insights within their own applications. The company is taking a surprisingly up-close-and-personal approach to marketing. Getting Started As a startup…
  • 4 Key Metrics for Measuring Social Media Success

    Cheryl Goldberg
    8 Feb 2015 | 7:07 am
      One of the great things about social media marketing is that it’s easy to measure the results of your efforts.  But metrics in and of themselves are only numbers. They’re useful only when you employ them to measure progress toward your business goals. In recent interviews, I spoke with several marketers and asked what metrics they used and what business goals they addressed.  There are four types of business metrics you can look at when using social media: audience development, engagement, content amplification, and leads/conversions.
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    Social Media B2B

  • How B2B CMOs Can Turn Social Media into Social Storytelling

    David P. Butler
    5 Mar 2015 | 4:00 am
    For the CMOs of B2B companies, the to-do list is never-ending. Provide more original social content. Engage your target audience. Attract new followers. Create ambassadors. And these tasks can appear monumental given the lack of time and the fluctuating gap in social skills, which require an understanding and communicating on multiple social networks, each with unique style, form, and community. To be successful requires more than a social presence. It requires continuous social storytelling. Original stories are now one of the most strategic marketing deliverables B2B companies can create…
  • 5 B2B Social Media Lessons Cisco Learned in 2014

    Autumn Truong
    20 Jan 2015 | 4:00 am
    With 2014 officially behind us, it’s a perfect opportunity to reflect on the past and speculate on the future. At Cisco, we continue to explore how social media is used not only to generate awareness and buzz, but also to drive thought leadership, influence the customer journey and make a greater impact to the overall marketing strategy. During the last year, I’ve seen first hand how the growth and pervasiveness of social media trends are shaping new digital experiences. Here’s a closer look at our top 5 social media lessons from 2014 and what we can learn from them as we head into…
  • Interview: How IBM Leads B2Bs in Instagram Engagement

    Jeffrey L. Cohen
    13 Jan 2015 | 4:00 am
    As a follow-up to our list of top B2B Instagram accounts, I reached out to Katie Keating, Social Content & Engagement Strategist at IBM, to learn more about how this globally integrated technology and consulting company approaches a visual platform like Instagram. IBM ranked at the top of the list of B2B Instagram accounts because we prioritized engagement over number of followers. This put the IBM account way ahead of larger B2B companies who are well-known for their social media prowess, like GE, Cisco and Adobe. What is your approach to Instagram, and does it focus on engagement…
  • The 10 Best B2B Instagram Profiles

    Jeffrey L. Cohen
    15 Dec 2014 | 4:00 am
    Last week was a big week for Instagram as they announced that they have 300 million monthly active users. This makes the visual platform owned by Facebook, larger than Twitter. It is also growing at a faster rate than Twitter. B2B companies need to learn how to tell their stories in a visual manner. There are many blog posts that merely list the largest B2B companies on Instagram, or a seemingly random selection of B2B companies on Instagram. But this post is different. These are the ten B2B companies with the highest engagement rate on Instagram. This means their followers (who could be a…
  • Your 2015 B2B Social Media Predictions Are Totally Wrong. Or Maybe They Are Totally Right!

    Jeffrey L. Cohen
    4 Dec 2014 | 4:00 am
    It is the time of year when bloggers dust off their crystal balls and try to predict what will happen in B2B social media in the coming year. I have done this for many years myself. Whether these predictions are based on recent data, anecdotal experience or pure conjecture, they are frequently wrong. Or maybe they are right. But the best part of writing these blog posts is that nobody ever goes back and looks at last year’s post to see what bloggers got right and what they got wrong. It is a content creators dream come true: attractive headline, shareable content, no repercussions.
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    Totally Uncorked on Marketing

  • Dos And Don’ts Advice For Social Media Marketing

    Elaine Fogel
    25 Mar 2015 | 7:03 am
    Is your small to medium-sized business making social media mistakes? It may be without you even knowing it! I can’t count how many overt social media pitches and spam I receive on a daily basis. Or, the posts I read that I abandon early because the landing page’s design and layout sucks. Or, the invitations I receive to connect with people who are faceless! I recently discovered this fantastic infographic from The Insurance Octopus in the UK. I recommend that you print it out and tape it within eye distance of your computer at work. It will serve as an excellent guide…
  • Want Better Results for Content Marketing Initiatives?

    Elaine Fogel
    23 Mar 2015 | 6:17 am
    Are you one of the 67% of marketers who named content marketing measurement as the top area in which they needed to invest this year? Do you want to learn how to get better results? A new study by Altimeter  says the majority of companies still lack a documented content strategy, so they’re falling short in knowing what they want to (or can) measure, much less having the tools and expertise to understand how to measure it. Does this describe your business or nonprofit organization? With so many of us embracing content marketing and the social media channels in which we distribute it,…
  • Marketing News Tidbits for March 20, 2015

    Elaine Fogel
    20 Mar 2015 | 7:01 am
    Since I read so many marketing posts and news, I collect a lot of information in tidbits. Then I thought… why not share these with my readers? So, every now and then, I’ll share this stuff with you. Here are this week’s Marketing News Tidbits: A new domain extension will soon be available and you may not be pleased. .sucks will be available for general registration on June 1, 2015. Imagine if all the disgruntled customers, clients, donors, students, patients, etc. register their own .sucks domain and smear the organizations they despise. Ouch! According to its website,…
  • Face-to-Face Networking is Still the Key to Connections

    Guest Blogger
    19 Mar 2015 | 6:42 am
    Guest Post by Jeffrey Gitomer How important is face-to-face networking to sales, relationships, career, and success? I asked my commercial insurance agent, John Cantrell, to give me a synopsis of his networking strategies. John has been a friend, client, and vendor for the past 22 years. Here are two important facts about John: His insurance business has exploded with growth over the past 22 years. He is a MAJOR business networker in Charlotte. I wonder if these two facts are connected? (Hint: THEY ARE!) I asked John to tell me what networking has meant to him and his business over the last…
  • Want to Create Memorable Ads? Make ‘Em Laugh!

    Elaine Fogel
    18 Mar 2015 | 6:23 am
    Every once in a while, a TV spot or ad makes me laugh out loud. When it does, I remember it and may even share it. That’s the case with this 2014 Suburu commercial that’s still in rotation. Its creativity and use of dogs makes it memorable and long lasting. (You know what they say about using kids and dogs, don’t you?) According to Millward Brown, “Some form of humor is used in almost half of all TV advertising, where it often contributes to very effective ads. Humor can make ads more enjoyable, involving, and memorable.” There’s a down side, however…
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    The Rise To The Top: Helping you generate big time revenue through your own online products & programs

  • From Nearly Homeless To Over $200,000 In Sales Of Her Online Course (in less than one year)

    David Siteman Garland
    29 Mar 2015 | 2:22 pm
    Enjoy this uncensored interview below with Renae Christine! Links Mentioned: -Renae’s website -The webinar training she is referring to: John & David’s Most Kick-Butt Webinar Blueprint Ever -Create Awesome Online Courses (get started with the Cheat Sheet) Name: Renae Christine Website: Rich Mom University 1. What is your total revenue generated so far and how much is your course?  $196,000 in the last 2 months 2. What was your list size when you launched your course?  1200 people opted in for the training videos 3. Who is your course for?  Moms…
  • The $130,208 Case Study: How Nick Stephenson Created & Launched His First Online Course

    David Siteman Garland
    14 Mar 2015 | 1:56 pm
    Enjoy the uncensored interview with Nick below and also some bonus questions and answers   Name: Nick Stephenson Name Of Your Course: Your First 10,000 Readers 1. What is your total revenue generated so far and how much is your course? $130,208 in the first week – priced at $597 2. What was your list size when you launched your course? around 3,500 3. Who is your course for? Authors who want to improve their marketing efforts and build their platform 4. How did you come up with the idea for your course? As an author myself, I know exactly how hard it…
  • CASE STUDY: How David Newman went from 1-on-1 client work to creating a freedom-based business by launching a successful online course

    David Siteman Garland
    8 Mar 2015 | 11:28 am
    Name: David Newman Name of your course : The Speaker Marketing Workshop 1. What is your total revenue generated so far and how much is your course?  $26,418 – 34 enrolled at $777 2. What was your list size when you launched your course?  10,500 overall list size – segmented list of about 800 interested in speaking 3. Who is your course for?  Speakers, authors, consultants, coaches 4. How did you come up with the idea for your course? I had been teaching the live-led version of the course since 2008. Normally got 8-10 people per class.
  • Congrats to David Newman on his online course launch!

    David Siteman Garland
    26 Feb 2015 | 8:51 am
    I LOVEEEEEEE hearing success stories from my Create Awesome Online Courses Students! This morning I heard from David Newman (one of the nicest guys out there BTW…pictured left) who just    launched his new course: The Speaker Marketing Workshop. All about how to maximize your reach and revenue as an expert who speaks professionally. Anyhow…the results speak for themselves in this photo. Over 20k in sales…and an iPhone blowing up with alerts (money coming in …the type of alert you want). The big takeaway: All this awesome is happening for him because he puts in the…
  • A fella came up to me Starbucks and asked me how he could build his email list from scratch…this is what I told him

    David Siteman Garland
    23 Jan 2015 | 2:23 pm
    Just had a super nice guy come up to me at Starbucks (who happens to be a new email subscriber of mine) and we got to chatting about what he is looking to do with an online program from scratch. In a nutshell, he is a successful real estate investor and wants to teach it. Perfect topic and one that can really help people and make a lot of money (double win!). He doesn’t have an email list yet, so here were my tips to get him started (feel free to steal ‘em): 1. Start with a sweet free piece of content: i.e. 7 things to know before you invest in real estate, 7 key mistakes to…
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    360i Digital Agency Blog

  • Livestreaming Goes ‘Up Periscope’ With Twitter’s Latest App

    27 Mar 2015 | 3:39 pm
    This week Twitter relaunched its recently acquired Periscope app for iOS. With the announcement, users can expect to see more livestream coverage beginning to pop up in their feeds as Twitter looks to become the destination in social for real-time storytelling. And the timing is perfect. What began as the year of video –  kicked off by Snapchat, Facebook and Twitter making key moves in the space early on –  has quickly morphed into the year of live video, with a focus on unedited and direct livestreams, courtesy of apps such as Meerkat and Periscope. While livestreaming isn’t a…
  • Facebook Updates Messenger to Support 1:1 Conversations & Commerce

    Fitz Maro
    26 Mar 2015 | 3:37 pm
    This week, Facebook CEO Mark Zuckerberg and his team took to the stage at F8 – the Facebook Developer Conference – to unveil a slew of new product updates. Among them was one of interest for brands with e-commerce platforms: Facebook’s Messenger app. The update will now allow Facebook Messenger to support personal, real-time conversations with customers, including limited in-app purchases. This update to Facebook Messenger could mark a revolutionary change in the way consumers engage with brands while shopping – making the whole experience much more frictionless. Today, even brands…
  • SXSW Recap: A Report on the Best of SXSW Interactive 2015

    26 Mar 2015 | 7:17 am
    Hot off the press is our SXSW Recap – a comprehensive report of the best of SXSW Interactive 2015. This year, brands continued to stand out with relevant, entertaining activations that in many cases provided utility to conference goers. Nontraditional panels inspired our on-the-ground SXSW ambassadors and trending tech continued to make its presence known in Austin. This recap gives an overview of the major themes, personalities, trending tech, notable brands and sessions that stood out to our team in Austin this year. Read the full recap here. Big thanks to our SXSW brand…
  • #WineWednesday Panel Recap: Influencers Talk Reaching Gen Z

    Maria Loida
    25 Mar 2015 | 3:27 pm
    Millennials are to marketers what Beyoncé is to the world – practically royalty. As a demographic, Millennials are known for having indisposable income, spending it and being cool (for now). Reaching and connecting with Millennials has become a priority for many brands over the past years. Soon though, this Millennial crew will have to officially move over and make room for Solange, the mysterious and misunderstood, but much cooler younger sister – known to marketers as Generation Z (unofficially categorized as individuals  born between 1997 and 2002). Similar to Solange’s “elevator…
  • Lessons Learned on Optimizing for Growth with A/B Testing [SXSW]

    Valentina Bettiol
    20 Mar 2015 | 3:07 pm
    Among the copious panels, sessions and talks at SXSW this year focused on wearables, data and privacy, and other hot trends, there emerged subtler but just as important topics, including lessons from A/B testing. Todd Yellin from Netflix and Evany Thomas from Pinterest both touched on using A/B testing to improve the user experience of digital products and drive business results. Through the cases they shared highlighting their respective companies, there is much that other brands, digital marketers and agencies can learn from their experiences. Both presenters started where all campaign…
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  • The Apple Watch

    Ben Young
    11 Mar 2015 | 9:17 am
    You knew it was coming. 1) Is it a sustainable form factor? If watch behaviour is any example yes. 2) Imagine how good it’ll be in five years A real robocop kind of future. 3) The real question is, when will you buy into it, today or tomorrow. I’ve been wrong before but the app marketplace is what will make it sticky. Like swapping tv subscriptions, 2 or 3 compelling apps will make you switch. They might be at launch, or they might be next year.   Related PostsPitches that flounderMaking a living off all of this stuff? Twitter, Blogging..How digital [ads] will change the tv…
  • Medium is now more like Tumblr, Tumblr is more like medium

    Ben Young
    2 Mar 2015 | 8:02 am
    I’m a fan of Medium, I’m also a fan of Tumblr. A few weeks back Tumblr made some changes to be more like Medium, and now Medium has done the same. It’s a dangerous game once you start looking sideways rather than looking ahead. Related PostsThe difference between traditional and new mediaWhat are you excited about?The Listening AssumptionI’m backMerry Christmas!In the muck
  • Options Trading & Directionality

    Ben Young
    11 Feb 2015 | 8:28 am
    One of my personal goals each year the last few years has been to upskill in how I invest, in particular my personal long term investments. I’ve always had the philosophy that it is something that keeps me sharp, but allows me to explore other businesses and through that better understand my own. This year on the list is to better understand Options Trading, having been a skeptic, I’m beginning to scrape the surface. The best explanation I’ve heard is, it’s options are about directionality, you’re buying an option on a direction of a company. So, I’ve…
  • Average Attention Minutes

    Ben Young
    10 Feb 2015 | 7:23 am
    I was in a meeting yesterday, sharing the story of how a client of ours was frothing over Average Attention Minutes. I think even I have been surprised at how instructive it has been. This one metric allowed them to understand, where across their campaigns, their content was best at changing the view of their target market. Now it’s not telling all of the story of each component but provided a filter whereby they could begin to understand. Funnily enough, this morning, I was browsing my old delicious account and found an old post of mine, on Time Marketing, back in 2008. Time is even…
  • What would happen if Netflix was free?

    Ben Young
    28 Jan 2015 | 6:10 am
    I’m a Netflix customer, I pay the $7.99/month for the service, it’s great. In particular I feel like I’m recreating the Discovery channel experience when I was younger, watching documentaries and then movies/tv shows as I want. I think they are over hyped a bit, their recommendations recommend things Netflix knows I’ve watched, they could do with a social component (ala Spotify) or at least a way to recommend to friends. But that aside I was thinking the other day, what if they opened up a free ad supported version? 1) I think most current customers would keep paying…
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    Never get out of the boat

  • the cult of authenticity [five minutes]

    26 Mar 2015 | 8:11 pm
    Sorry young millennials. You are not special. Your old Gen X mums and dads were just as confused as you, in their day. 'Ultimately, the uneasy relationship The Stranglers had with the punk scene reflected the need that the various protagonists within the movement had for 'authenticity'. In 'The Culture Of Narcissism', Lasch had noticed that in the late-industrial cultures of the West, in which basic needs had become easily satisfied, and new wants had to be created by the propaganda....a “cult of authenticity” had emerged within “the spectacle” of consumerism that fetishised…
  • norman whitfield and barrett strong are here to make everything right that's wrong

    17 Mar 2015 | 2:31 pm
    Our good friend @MarkSareff had a pop at the growing tendency for some sections of the marketing world to be bewitched by 'neurobollocks' in a post over on Linked in.And rightly so.The infamous Martin Lindstrom 'You Love Your iPhone, Literally' article is a particularly salient example.In any case the idea that individual human brains, studied in isolation from other factors can predict future buying behaviour is pretty flawed.Studying how and why people behave the way they do in real buying situations over time, and how they act within the broader culture and environment is far more…
  • if it's not love, then it's the bomb that will bring us together

    10 Mar 2015 | 3:42 am
    For a time during World War II, the chances of a member of US bomber crews actually making it back from any given mission, were on the side of slim. The nature of the work meant that bombers were out for a long time, they were massive cumbersome planes visible from a long way away, and their ability to do serious damage if successful meant they were the number one target of both the guns on the ground and in the air. For the bomber crews, each subsequent mission piled up the odds against them making it back this time. And the Army Air Force couldn’t make planes quick enough to replace the…
  • never tell anyone outside the agency what you're thinking

    14 Jan 2015 | 12:41 am
    At the beginning of 'The Godfather', just before the scene of Don Vito Corleone's daughter Connie's wedding, Santino 'Sonny' Corleone is in a clandestine meeting with Virgil 'The Turk' Sollozzo in which they discuss a potential opportunity for the Corleone's in Sollozzo's nascent heroin business, which he plans to bring to New York.(This discussion is happening without Don Vito Corleone's prior knowledge and ultimately leads to the attempt on the Don's life later on.)Sonny is already receptive to the heroin idea, narcotics looks likely to be a lucrative business in the near future and worth…
  • end of an ear

    23 Dec 2014 | 2:07 pm
    Thanks and festive greetings to everyone who has read, commented, shared in 2014.See you after the break for more self-delusion, confabulation and vitriol.
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    One Half Amazing! - Digital Marketing Blog

  • The open source algebra textbook

    Bob Hazlett
    17 Mar 2015 | 7:14 am
    Sarah Hagan's students at Drumright High School in Drumright, Okla., don't use traditional textbooks — they make their own. They begin with blank composition notebooks and each day, Hagan hands out a lesson she's written herself or open-sourced from other teachers across the country. It's usually printed on colored paper and requires some kind of hands-on work: drawing, coloring, cutting. "The point is, we shouldn't have to be like, 'Oh, yeah, there's that chart on page 763 that tells me how to classify something.' They should think, 'Oh,…
  • Edward Tufte on how to have more productive mornings

    Bob Hazlett
    16 Mar 2015 | 2:45 pm
    Practical advice from section on serenity, from The Thinking Eye, a book/film which I might finish in 2015. — Edward Tufte (@EdwardTufte) December 26, 2014 Edward Tufte is a statistician, professor at Yale University and is most known for his data visualization and information design work. The post Edward Tufte on how to have more productive mornings appeared first on Bob Hazlett - Digital Strategy and Marketing.
  • Here’s what I’m reading for February 21

    Bob Hazlett
    21 Feb 2015 | 6:15 am
    Here’s the most interesting stuff I read, watched and listened to for the week ending February 21. How Facebook and twitter created an industry demand for audience development expertsFacebook and twitter have designed themselves as indispensable content broadcasters. Now that they both have demanding shareholders to answer to, marketers are stuck in the middle. How should they evolve? Beyond creating lights out content, teams must invest just as much time and money in content distribution and audience development. What skills should someone charged with audience development have? See what…
  • Podcasts I’m listening to right now

    Bob Hazlett
    20 Feb 2015 | 6:05 am
    These shows are burning up my ear holes. On Being – Big questions on meaning with scientists, theologians, teachers and artists. Back to Work – Merlin Mann and Dan Benjamin discuss being productive, work, and tools with the state of mind of an older and wiser man. The Accidental Creative – How to build practical, everyday practices in a create on-demand world. Planet Money – Making sense of our economy in an easy to understand and digest story format. Mortified – Adults sharing embarrassing diaries and letters they created as kids. 99% Invisible – Like…
  • The New York Times goes all-in on Instagram

    Bob Hazlett
    19 Feb 2015 | 11:38 am
    The news needs to lives where you (or your users) live. I’m giving The New York Times a big bear huge for taking this step outside of page one and their homepage. Over the past few weeks, the Times started new Instagram accounts for its video team, sports desk, marketing department and events team. Those four joined existing Times accounts for food, travel, fashion and T Magazine content. That makes eight active Times Instagram account today, with plans to launch a primary @NYTimes account in the next month or two. “It’s not an effort to drive traffic to the site. That’s very…
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    eMarketer Newsroom

  • eMarketer Data Visualization: Who Is the US Smartphone User?

    Dan Marcec
    12 Mar 2015 | 5:00 am
    Nearly 75% of US mobile users will have smartphones this year. What are they doing with them? NEW YORK (March 12, 2015) — The US smartphone market continues to see […] The post eMarketer Data Visualization: Who Is the US Smartphone User? appeared first on eMarketer Newsroom.
  • eMarketer to Support FOM as Official Research Partner for Asia-Pacific Event

    Denise Duffy
    9 Mar 2015 | 9:25 am
    NEW YORK AND LONDON (March 9, 2015) – eMarketer today announced that is has been named the official research partner for the Festival of Media Asia-Pacific, which will take place […] The post eMarketer to Support FOM as Official Research Partner for Asia-Pacific Event appeared first on eMarketer Newsroom.
  • eMarketer: BlackBerry’s UK User Base Plummets to Below 1 Million

    Denise Duffy
    25 Feb 2015 | 6:10 am
    UK smartphone users shun BlackBerry LONDON, UK (February 25, 2015) — eMarketer’s latest forecast of mobile phone usage in the UK paints a very bleak picture for BlackBerry, as the […] The post eMarketer: BlackBerry’s UK User Base Plummets to Below 1 Million appeared first on eMarketer Newsroom.
  • eMarketer: Facebook Users in Indonesia Have Highest Mobile Usage Rate Worldwide

    Denise Duffy
    22 Jan 2015 | 6:19 am
    Indonesia is home to the third-largest Facebook mobile phone audience LONDON, UK (January 22, 2015) — Nearly 63 million people in Indonesia will access Facebook via a mobile phone at […] The post eMarketer: Facebook Users in Indonesia Have Highest Mobile Usage Rate Worldwide appeared first on eMarketer Newsroom.
  • eMarketer: Tablet Usage in India Is on the Rise

    Denise Duffy
    15 Jan 2015 | 6:30 am
    Over 40 million consumers in India will use a tablet this year LONDON, UK (January 15, 2015) — India is among the fastest-growing tablet markets in the world, and within […] The post eMarketer: Tablet Usage in India Is on the Rise appeared first on eMarketer Newsroom.
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    Vitamin IMC

  • #1800FlowersFail Taught the Floral and Gourmet Gift Retailer One Thing: The Power of Negative Word-of-Mouth Matters

    Abby Rudd
    24 Mar 2015 | 11:17 am
    When you order a high-priced floral arrangement for your loved one on Valentine’s Day, you expect the delivered product to appear as beautiful as the image from the website. However, 1-800-Flowers outraged its customers from around the United States as arrangements were delivered late with half-dead flowers and crushed chocolates this February 14th. The unfortunate negative experiences for customers catapulted 1-800-Flowers into the spotlight as #1800FlowersFail became a trending topic across social media platforms. While this sort of customer disappointment is far from the norm for its…
  • Retail Marketers: Are you leading the trend in “Total Retail”?

    Mishu Rahman Din
    4 Mar 2015 | 8:24 am
    Future retail experience is being transformed as you read this article. For Retail Marketers, keeping up with the latest and the greatest in the “Search-Shop-Share” model that is the basis of Total Retail experience is imperative to existence.  As a digital marketer in the Northwestern Medill Integrated Marketing Communications [IMC] program, I have been studying the concept of Total Retail and found some interesting trends you need to know about while developing your retail strategy: Be Seamless – know behavior of your target market and adapt to a seamless model that embraces…
  • Marketing and Body Image: How Marketers Can Avoid Body-Shaming and Empower Consumers

    Colleen Daly
    26 Feb 2015 | 1:59 pm
    In celebration of National Eating Disorders Awareness week, Vitamin IMC has asked me to discuss body image and marketing. Marketers have undeniably contributed to body-shaming and negativity in through their work. Fortunately, however, marketers are optimally positioned to rectify the situation and change the conversation surrounding body-image and beauty standards in a meaningful way. Negative body-image is a destructive and pervasive force. 97% of American women admit to having at least one “I hate my body moment” each day. The prevalence of negative body image among American women has…
  • Doritos “Crash the Superbowl”- An Effective Social Media Campaign

    Abby Rudd and Tom Collinger
    24 Feb 2015 | 1:35 pm
    From out-of-control flying pigs and adorable talking babies to irritating airline passengers and first dances, Doritos’ ‘Crash the Super Bowl’ campaign generated a whirlwind of Super Bowl buzz. Doritos handed the camera over to up-and-coming filmmakers for the ninth straight year results exceeding the viral success of 2014’s ‘Time Machine.’ This year, the campaign resulted in user-generated video entries from 29 countries created exclusively for the hopes of being selected as finalists. These videos depicted the fan’s Dorito-love through creatively crafted…
  • IMC Ad Review: Super Bowl XLIX

    Jesse Daniels
    6 Feb 2015 | 9:05 am
    Super Bowl XLIX was the highest rated television event in history with 114.4 million viewers. They were treated to an emotion eliciting experience. Excitement, hilarity, anxiousness and sadness filled living rooms and sports bars alike. And that was just during the commercials. Over 90 commercials, at $4.5 million per 30-second spot, aired during the broadcast. That was as much as one advertiser’s entire yearly marketing budget. They commercials were such a treat. They ranged from parody: as in T-Mobile’s “#KimDataStash” featuring Kim Kardashian poking fun at her sexy selfies;…
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    Occam's Razor by Avinash Kaushik

  • The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

    Avinash Kaushik
    10 Mar 2015 | 2:19 am
    In a Q&A after a keynote a couple of years ago, I was asked: "When will traditional business analysis subsume the web analytics silo?" My reply: "All business will ultimately be digital, so, if anything, web analytics will subsume business analysis!" That was a half-cheeky reply. But, if you reflect upon the developments in analytics over the last couple of years it is incredible to see that we, web analytics, have moved so quickly towards the aforementioned outcome. In fact, even the term digital analytics is too stifling. It is all just business analysis – with…
  • Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

    Avinash Kaushik
    9 Feb 2015 | 2:28 am
    Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of…
  • The Complete Digital Analytics Ecosystem: How To Win Big

    Avinash Kaushik
    12 Jan 2015 | 1:35 am
    The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. When someone played the omg, it is all so complicated (!!) card, I took the opportunity to sketch a picture of the entire ecosystem to highlight…
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
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    Conversation Agent - Valeria Maltoni

  • Patience, Persuasion, and the Pursuit of Better

    Valeria Maltoni
    29 Mar 2015 | 4:00 am
    Making Sense: From communities of practice to collaborations of purpose, working together elevates everyone's game. Because access has more value than information. This week we took a look at emergent networks on #Slack. Is blogging killing planning? Ad Literate: the plannersphere has created a kind of intellectual soup for a global community of brand thinkers to feed off, contribute to and create value from. As such it is and has the power to significantly improve the quality of planners and planning in the brand advice business. For my money blogging and planning are a marriage made in…
  • Five Attributes of Being an Expert

    Valeria Maltoni
    27 Mar 2015 | 3:00 am
    Experience makes your process less expensive. It's the time-tested tip of the spear that helps get to the point faster. The person implementing it knows how to string along tasks to serves the business, and not the other way around. One of the best definitions I found for experience is that it is the act of trying, the practical knowledge acquired through direct observation and/or participation. When situations are experiential, they create a space or give us the tools to try something. Good experiences place your in a situation or context under which you attract, or pull, events and…
  • Access has More Value than Information

    Valeria Maltoni
    26 Mar 2015 | 3:00 am
    Who has the time to look through the 2,654 posts I have on this blog? Many of them are relevant to current needs and filled with valuable information, yet even a powerful search box is not going to solve for connecting your specific issue with a post here. Plus problems tend to be more complex to solve based on changes in circumstances. But make a comment, engage in conversation and you access the key -- the person who has been thinking about similar issues and knows what kind of information would be helpful. Likely a combination of ideas and resources -- so you can go from knowledge to data.
  • Taking Good Advice

    Valeria Maltoni
    25 Mar 2015 | 5:35 am
    One of the main difficulties in taking good advice is that it comes from other experiences and contexts -- like a language. You have to literally break it down into its components to rebuild it and adapt it to your situation so you can use it. Then build routines around the process to get better continuously. Two options, then: 1) either learn to process information better so you can do the work; 2) or learn by doing with others who have mastered it. Either one involves commitment to change. It is no chance that the two emerging forms of getting results through learning (since companies…
  • Creativity Must be Made Accessible for Consumption

    Valeria Maltoni
    24 Mar 2015 | 4:30 pm
    “Creativity has many definitions.For me, creativity is solving problems in new ways and conceiving new ways of looking at the world.Creativity can be expressed in many forms, like art, science, and thought.But creativity is all too often undiscoverable and incomprehensible.Art, without distribution and discovery, moves nobody. Did it ever exist? Science, without clear explanation and advocacy, won’t be understood by the masses. Will it make an impact?” Scott Belsky, the Founder of Behance and author of Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality, says that…
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    Mobile Demystified

  • Personalization: You Think You Got It down, but You’ve Only Just Started

    Sam Balter
    27 Mar 2015 | 4:00 am
      Marketing software is powerful. Having used Marketo, Hubspot, Mailchimp, and 37Signals for email; SumAll, Buffer, and Hootsuite for social, and the Waterfall Platform for SMS and MMS campaigns, I feel pretty qualified to discuss what you can do with marketing software.There is a general trend when adopting SaaS marketing solutions: You watch the explainer video, it tells you how you can personalize messages, target your audience, send compelling message, and get insightful analytics. Then you run to your boss and say “this is what we need.” After hours of implementation and…
  • Waterfall Continues Strategic Growth With Tetherball Acquisition

    Matt Silk
    24 Mar 2015 | 8:15 am
    It’s been a busy several months at Waterfall – our acquisition of the mobile marketing services division of Archer USA Inc. last November, and today, the acquisition of Tetherball. This further accelerates our rapid growth in key industry segments specifically retail and quick-service restaurants (QSR). Working with brands like Carl’s Jr., CiCi’s Pizza, Dairy Queen, McDonald’s and New Belgium Brewery is exciting as we see help them optimize engagement at each stage of the customer journey, resulting in additional customers, repeat store visits, increased purchase values.
  • Retail in the ring – what retailers can learn from the UFC

    Sam Balter
    23 Mar 2015 | 3:37 am
    Everything in retail seems to be dying. For years headlines like “The end of retail stores” and “Brick & mortar is dead” have consistently reminded us that the end of traditional retail has arrived. When you hear about Amazon’s continuous revenue growth and their testing of drones to fly packages to your door, it seems that physical stores are becoming obsolete compared to online retailers. Despite what it looks like though, physical stores vs. virtual stores is not quite the David and Goliath story you may think. Pure online retailers like Gilt Groupe and Fab are having major…
  • Young America selects Waterfall as mobile messaging partner

    Kim Pegnato
    17 Mar 2015 | 8:37 am
    We are excited to announce that Young America (YA), an industry leader in delivering flawless cross-channel marketing campaigns for Advanced Auto Parts, Anheuser-Busch, DIRECTV, HP, Lowe’s, Motorola, Pepsi, T-Mobile and Starbucks is now working with Waterfall to add mobile messaging campaigns to its suite of engagement marketing solutions. YA engages tens of millions of consumers by managing over 3,500 marketing programs a year and hosting more than 700 simultaneous digital programs. YA creates, builds, designs, fulfills and manages interactive rebate rewards; sweepstakes, games and…
  • Invisible Boyfriend – How a team of people can be your significant other

    Sam Balter
    11 Mar 2015 | 4:16 am
    My parents believe in dividing up the responsibility of pestering their kids. Throughout my life, my father pestered me to always have a job and my mother pestered me to always have a girlfriend. When I heard of the service Invisible Boyfriend and Invisible Girlfriend, I instantly understood why someone would use it. This viral sensation “gives you real-world validation and social proof that you’re in a relationship – even if you’re not – so you can get back to living life on your own terms.” Invisible Boyfriend is fascinating for a few reasons: it’s a new category of…
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    B2B Marketing Asia

  • The Importance Of Staying Agnostic

    24 Mar 2015 | 3:55 am
    Here’s a common scenario: midway into an organisation’s agnostic, vendor-neutral content marketing approach, the decision-makers feel there isn’t enough of a ‘push’ for their brand name or an upcoming product release. So they grab the wheel. The campaign ends up heavy on brand and product plugs and the results don’t impress anyone. It feels unnatural, for traditional marketers, to go against their instincts and refrain from talking about their brand. If the goal of marketing is to get their brand name out there for greater visibility, why hold back at all? But agnostic content is…
  • Google to Marketers: Go Mobile-Friendly Or Go Home

    6 Mar 2015 | 2:12 am
    Google has officially given marketers the signal to mobile-optimise their sites, affecting search engine marketing in a big way. Search results (in all languages) will favour mobile-friendly sites, from April 21, 2015. Marketers would do well to pay attention. The message is loud and clear: Want your websites to remain discoverable in Google search? Make them mobile-friendly. The Evolving Trinity of Search The three main algorithms – Panda, Penguin and Hummingbird – have guided marketers in their efforts to provide the best quality, relevant content to their users when they…
  • 7 Ways You Can Make The Most Of Email Marketing

    26 Feb 2015 | 10:26 pm
    With mobile, social media and big data (still having a problem with it?) maturing into mainstream trends, it seems traditional email marketing is bound for the history books. Or is it? Amid all this innovation and game-changing, there is a strong case for our humble mailing lists remaining the best digital channel for generating revenue. The Year of Email Marketing? 2013 was the year of mobile, and 2014 the year that big data adoption went mainstream. But according to eConsultancy, email is not going anywhere. In their recent industry census of over 1,100 in-house marketers, 68% of…
  • 3 Hacks for Irresistible Content – Inspired by Brain Science

    13 Feb 2015 | 1:22 am
    In today’s content-saturated world, marketers face an uphill struggle. According to Rexi Media, audiences forget 90% of any content they consume. Studies also show a decreasing attention span among Millennials. We have 3 hacks that could help you leave a lasting impact on your audiences – all based on the science of how our brains respond to content. Days Of Advertising Past Neuroscience as a sales ‘secret weapon’ is hardly new. It all began with ads and films inserting frames with subliminal messaging to exploit our brains’ pattern-seeking tendencies. Psychologists failed to…
  • B2B Telco and ISP Marketing Challenges Today

    5 Feb 2015 | 11:01 pm
    The spectrum of service offerings from telecom companies and internet service providers, especially on the B2B side, are getting broader exponentially. Profit margins from traditional bread-and-butter services are thinning, while the lines between telecom companies and technology vendors are blurring. Now that the cloud and virtualisation era is upon us, telcos and ISPs are cashing in on their subscriber bases. They have started offering managed services, Software as a Service, and Infrastructure as a Service solutions. Whether by reselling, white labeling third party solutions, or developing…
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    Joseph Ratliff

  • 5 More Things To Do Instead Of Media

    Joseph Ratliff
    17 Mar 2015 | 2:33 pm
    I’ve already given 5 of these in this post, and here are 5 more: 1.  Take a walk in a natural setting (forest, the beach, at least a park), somewhere.  This includes reconnecting with nature.  Do this daily, for 20 – 60 minutes.  Every day.  If you live in the city, no excuses, do it. 2.  Enjoy a cup of coffee (tea, milk, your favorite beverage).  By “enjoy,” I mean take 20 minutes with it … savor it.  Listen to your breathing, the wind, or something else while you are doing this (not media). 3.  Meditate (a breathing meditation) for 5 – 20 minutes…
  • An Open Letter To The Year 4014

    Joseph Ratliff
    16 Mar 2015 | 12:47 pm
    Scenario:  This is a open letter I wrote where, if you can let your imagination run a little bit, I buried it in an indestructible container of some type.  It would be found during an archaeological dig by someone (or a member of a completely different species) in the year 4014.  I’m going to make the assumption that even if English is not the dominant language of that time, they have the technology to translate it, read it, and understand what I had written.   January 2015 From:  Joseph Ratliff To:  Someone in the future Dear reader, If you’re reading this, it means…
  • Write As If You Were Face To Face

    Joseph Ratliff
    16 Mar 2015 | 10:14 am
    So many things I read from people on the Web seem to be written as though another person isn’t there, face to face in conversation with the person writing it. Comments, Tweets, Facebook postings, even pictures and memes … among other things. But here’s the deal, IF a person were there, face to face with the person writing said comment / criticism / etc… the person writing would have written it a different way. In my opinion, the way to eliminate the criticism of the Web that it “isn’t like real life,” is to change the way we write our criticisms,…
  • Breaking News (For This Blog): Comments Allowed

    Joseph Ratliff
    16 Mar 2015 | 9:55 am
    After quite a few months without allowing comments, due to a list of reasons I don’t wish to go into … I’m going to allow comments from this point forward.  (Older posts will not allow comments). I began with this post. Keep it civil, and on topic please. The post Breaking News (For This Blog): Comments Allowed appeared first on Joseph Ratliff.
  • 5 Things To Do Instead Of Media

    Joseph Ratliff
    12 Mar 2015 | 8:38 am
    Media includes:  TV, Twitter, all social media, news media, texting, cell phones etc… You get the picture. Let’s get to it: 1.  Read, and actually finish a book this year (or more).  Start with something deep and intellectually stimulating (like this for example). 2.  Think.  Just sit and think for an hour or two.  Do nothing else, no distractions.  Let your mind roam, but control the urge to do “media” stuff. 3.  Write.  Write 1500 words, right now.  I don’t care what, just write them.  Start a blog, and keep doing it, at least once a month…
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    Imagine Your Reality : Holistic Business Coaching

  • Blogs, Pictures, and Business

    25 Mar 2015 | 10:00 am
    Copyright 2015 Taylor Ellwood I recently received an email from Getty Images informing me that I was using a picture on my site that they had copyright to. The picture in question didn’t have a watermark or copyright marking associated with it, but that wasn’t going to stop them from trying to claim their pound of flesh from a very small business (i.e. mine). I read the email, responded, and took the picture down from my site. I spent the rest of Friday taking all the pictures down on my website that I hadn’t taken, because I realized that if it could happen with one…
  • How to use your Tax Refund to invest in your Business

    18 Mar 2015 | 11:00 am
      Tax season is coming to a close and if you are one of those rare business owners that has a tax refund, you might be thinking of a variety of different ways you could use it, such as paying off debt, buying something you’ve really wanted, or investing it in your retirement. All of those are good options, but I’d like to present another option, namely using your refund to invest in your business. Now chances are if you actually have a refund you’ve just started a business and you’d previously worked at a job. Getting your business off the ground can be an…
  • Why Business Processes are Created and Refined

    11 Mar 2015 | 11:00 am
      Recently I created a new process for my business. I’ve been traveling a lot lately, presenting at conferences and selling books, and one of the issues that came up was that I realized I didn’t have a good process in place to keep track of my book inventory, and consequently it would take a lot of time to get a book order in place and I wasn’t always sure what books I needed (I sell more than just the ones by me). My process, such as it was, wasn’t working for me. So I decided to bite the bullet and create an actual business process to help me with my inventory.
  • How to Turn Doubters into Collaborators

    4 Mar 2015 | 11:00 am
      One of the challenges the business owner and management face is that if they lead a team of people, there inevitably will be people who question the direction the business or project is going towards. These doubters are actually healthy for your business, but sometimes business owners and management treat them as trouble makers. In The DNA of the Resilient Organization, the author shares some strategies for bringing doubters on board and using their doubts to improve your business. First and foremost its important to address the doubts and concerns being expressed. Where one person…
  • How to get Employees Engaged

    25 Feb 2015 | 11:00 am
      In both Drive and The DNA of the Resilient Organization, the authors both discuss how to get employees engaged in their work and in the decision making processes of the business. The author of Drive points out that the traditional belief that employees don’t like to work and have to be motivated by extrinsic reward doesn’t effectively empower employees. Instead he argues that conventional notions of success don’t work for many people, and that instead its important to find intrinsic motivation, which allows people to take on responsibility for the work they do, and…
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    B2B Marketing Blog | Webbiquity

  • Five Expert Guides to the Best Blogging Tools

    26 Mar 2015 | 5:30 am
    Blogging, like any other task, is faster and easier with the right tools. But while there’s no shortage of online tools, plugins, and browser extensions available—for every purpose from generating post topic ideas to speeding up page load time—not all of them are worth spending much time investigating, let alone using on a regular basis. Image credit: Twelveskip What the best blogging tools based on your objectives and level of expertise? Which tools are the favorites of top blogging pros? What are the best tools for increasing your blogging productivity? Sharing your content…
  • 13 Great Guides to Growing Your Blog Audience

    25 Mar 2015 | 3:32 am
    You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal The longer answer(s) are presented below. Why isn’t your blog attracting a higher level of traffic? How often should you post? How can you generate more organic search traffic? Email? Social media? Industry influencers? Find guidance on those topics and more here in a baker’s dozen of the best guides to…
  • Welcome to Blogging for Business Week!

    24 Mar 2015 | 3:57 am
    It’s blogging for business week on Webbiquity. Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. As reported here previously, content marketing is nearly ubiquitous, with 93% of b2b marketers using content while 88% of business buyers say online content plays a major to moderate role in vendor selection. Blogging is often viewed as the core of content marketing strategy, and its use continues to expand due to its…
  • 2015 SEO Checklist [Infographic]

    17 Mar 2015 | 4:09 am
    As the search ranking algorithms used by Google and the other major search engines have become more sophisticated, the practice of SEO has gotten easier to explain (create great content, earn links) but much more challenging to execute. The infographic below illustrates SEO best practices—the key “do’s” and “don’ts”–for 2015. Most of this advice will be familiar to anyone who spends much time doing or reading about SEO, but a few points are worth noting. • Do make your site accessible by including a site-search box and using breadcrumbs. Neither…
  • In B2B Marketing, Don’t Forget the Basics

    10 Mar 2015 | 3:18 am
    Marketing professionals, particularly those who work with technology companies, strive to stay ahead of the curve. What’s the next new tactic, channel or trend we need to have on our radar? Social media and content marketing are now mainstream. Even mobile marketing is losing its shiny newness. Which technologies do we need to watch next, to understand their impact on marketing strategies and tactics—”big data” analytics? Wearables? The Internet of Things? Micropersonalization? It’s not just a matter of being distracted by shiny new things. It really is important to…
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    How to Make Money Blogging

  • Rank Tracker Pro and the Rank tracker Enterprise Reviews: Get Report from Top Keywords ranking Checker

    6 Mar 2015 | 10:22 pm
    Read my honest Rank Tracker Review. When you have a business that you are running online you cannot afford to be feeling your way about in the dark. You need to have your numbers at the tips of your fingers and literally know what is happening where and to what at any given time. Now keeping up with such massive amounts of data manually is next to impossible. You need an assistant to get you all this data so that all you have to do is act on it to help your business get better. Well the best assistant you can ever get to inform you of how you are doing online is the Rank tracker. With a tool…
  • SEO Powersuit Review (Viktar Khamianok): Best All in One SEO Pack Pro

    6 Mar 2015 | 9:51 pm
    Read my honest SEO Powersuit Review. If you run an online business or have a website that you run as part of your business then you know there is only one way through which that website can make you money. It has to rank highly on search engines and show up in search engine results whenever anyone keys in keywords related to your website. This is why you need SEO or Search Engine Optimization. This is where the SEO Powersuit comes in. This particular SEO Powersuit review will provide you with insight into the world of using high end software that is guaranteed to help you make a lot more…
  • Magic Submitter Review (Alexandr Krulik): Best SEO Submission Tool and Link Building Software

    4 Mar 2015 | 6:09 pm
    Magic Submitter Review (Alexandr Krulik) Visit the Magic Submitter official website (by Alexandr Krulik). Magic Submitter official website. One of the best Search Engine Optimization tools in the world, Magic Submitter is able to submit all kinds of content and many backlinks to more than twenty-five platforms at a given time. These platforms can include things like article archives, social media websites, social networking websites and other such things like PDF sharing websites, directories and the like. One will no longer have to go to a number of different sites manually and provide a…
  • Socrates Premium WordPress Theme Review (Dan Nickerson and Joel Comm): The Best WordPress Theme Adsense Clickbank Ready

    4 Mar 2015 | 5:56 pm
    Visit the Socrates Premium WordPress Theme (by Dan Nickerson and Joel Comm) official website. Socrates Premium WordPress Theme official website. Why to spend on Socrates Premium WordPress, when there are a multiple of other themes available that would work in the same manner. Well, other themes work only under the slogan ‘just as well’, but the creators of Socrates not only relied on designing a theme, but also by delivering immediate results. The internet marketers have stated that WordPress is actually the best blogging plat form. The reason for its popularity is that it is flexible,…
  • Google Sniper Review (George Brown): Best Niche Blogging Program

    4 Mar 2015 | 5:27 pm
    Visit Google Sniper official site If you are looking for a real working system to help you make money online from Niche Internet marketing with little cost. Google Sniper will help you by teaching you how to make money with niche sites or niche blogging. It has helped lifting internet marketing world into another dimension and has allowed even more people to gain deeper knowledge and understanding about it. Using Google Sniper has been a very impressive experience even after re-registering for Google Sniper 2. There is a possibility to gain access to bring  6 figure income during the course…
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  • 5 questions with Litmus’s Justine Jordan
    12 Mar 2015 | 9:32 am
    Next up in our "5 questions" series is Justine Jordan, marketing director and email design expert at Litmus. As fellow email junkies, we can't wait to hear Justine's insights into what's next for great-looking mobile email design at Marketing United. In this short video, she shares why she's pumped for Marketing United, talks about pushing the envelope in email design and reveals that this isn't her first Nashville rodeo with Emma. You'll see why we're so excited to have her in the speaker lineup.   Register today at the advanced rate and save $100 on your…
  • Metric for Android is here!
    9 Mar 2015 | 11:44 am
    Android is a big deal. In fact, the latest research shows it holding a whopping 81% market share worldwide in 2014. And while we may not know exactly how many of you pledge your allegiance to the little green robot, we do know it's a significant number. When many of you asked for an Android version of Metric, our email results app, we knew we had to make it happen. So, we’re most excited to say: Android users, the wait is over! Emma's Metric app is now available in the Google Play store! The Android version of Metric has all the same great features as its iOS companion, such as…
  • 5 questions with Warby Parker’s Brian Magida
    4 Mar 2015 | 11:47 am
    As director of digital marketing at Warby Parker, Brian Magida oversees all performance-based marketing initiatives, from paid search to television (and everything in between) for the groundbreaking glasses designer and retailer. As lovers of amazing brand stories and stylish glasses (duh), we can’t wait to hear Brian tell the Warby Parker story at Marketing United. We recently caught up with Brian to get a taste of what he'll be talking about and not-so-subtly hit him up for some new frames for Emma. 1. What are you most looking forward to about Marketing United? I am really…
  • Grow your list from anywhere with Guestbook 1.1
    3 Mar 2015 | 12:38 pm
    We're excited to announce the release of Guestbook 1.1! We created Guestbook, our signup form iPad app, to make it easier for customers to grow their lists from brick & mortar locations or at events, conferences and trade shows. After all, a pen and pad gets the job done, but no one wants to Sherlock Holmes the messy handwriting and enter each new contact one by one. We love that our customers love using Guestbook, and they're not shy about giving us feedback, ideas and new ways we can make it better (keep ‘em coming). Here’s one story we just couldn’t keep to…
  • Why we’re hosting Marketing United
    25 Feb 2015 | 5:54 am
    If you haven’t heard, we’re hosting the first annual Marketing United conference April 29 – May 1, 2015 in the beautiful city of Nashville. It’s a huge leap to go from the idea of “Wouldn’t it be cool if we hosted our own conference?” to the reality of  “We’re hosting our own conference this April, and you all should totally come.” So I caught up with our VP of Marketing Grey Garner to talk about how we got here, why we decided to host Marketing United and what sets it apart from all the other marketing conferences out there.
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    Yodle Company Blog

  • 1Q Video: How can Small Businesses Make their Customers Love Them?

    Radley Moss
    25 Mar 2015 | 10:03 am
    In our most recent 1Q video Brandon Ramos, VP of Program Management at Yodle, talks about a few simple ways in which small businesses can build loyalty and repeat business with their customers beginning with the first impression.  Watch the video below for Brandon’s specific tips on how small businesses can make their customers love them. Have you missed our other recent one question videos? You can learn more about how to stand out from the competition or how to close a sale by clicking on the hyperlinks.
  • 5 Email Marketing Best Practices Every Small Business Owner Should Know

    Dafna Sarnoff
    24 Mar 2015 | 6:50 am
    Hello, this is Dafna Sarnoff, your friendly CMO-in-a-box, back again to provide you with marketing suggestions that I hope you find useful. This month we’re going to tackle email marketing. It is a key part of Yodle’s offerings and is a must for small businesses these days. Email marketing is fast, easy, and keeps your business right where you want it—on your customers’ minds. But before you make your inbox cameo, brush up on these best practices to make sure your emails are primed to bring in as much new business as possible and to also help retain existing customers. 1. Only send…
  • Have I Got News For You

    Radley Moss
    23 Mar 2015 | 9:33 am
    The business world is changing so fast that it can be hard to keep up. But if you commit to reading one article on entrepreneurship a day, you’ll be surprised by how many great ideas start percolating. To help you stay ahead of the pack, we’ve gathered some must-reads for this week. This is the latest edition of our “Have I Got News For You” series. What are your favorite publications that cover small business? Please let us know in the comment area. `7 Steps to Finding Your Ideal Customer’: Your marketing will be more successful if you can identify your target client. Here’s how.
  • The Story of Two Female Small Business Owner Pioneers

    Melissa Lachman
    20 Mar 2015 | 9:42 am
    Baumbach Plumbing, a plumbing company in Fairfax Station, Virginia may seem like an ordinary small business at first glance. However, if you look closer you’ll discover that the history runs deep, and it’s not just because this small business has been family owned and operated since its founding in 1928. Proudly promoting on their website that Lillian Baumbach, the first female master plumber in the country worked there, it’s clear that there is more to this business’ story. I was privileged to speak with Andrea Teague, the office manager and current owner’s wife. It seemed like a…
  • Why You Should be Wary of On-Demand Platforms

    Radley Moss
    19 Mar 2015 | 2:19 pm
    You may have heard of some of the 40+ on-demand platforms that are out there now such as Uber, Homejoy and Handy. You have also probably noticed a lot of hype surrounding these types of companies, which are all focused on trying to meet consumer demand via the immediate provisioning of a wide array of goods and services. As a small business owner, such as a cleaner or handyman that has become aware of the likes of Homejoy and Handy, you may have even wondered if you should be utilizing these popular apps to generate more work. It could be tempting to buy into the excitement of these…
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    Crenshaw Communications

  • Can We Get Better PR For PR?

    Dorothy Crenshaw
    25 Mar 2015 | 5:46 pm
    U.S. PR agencies, as well as our industry overall, are on an upswing as the economy continues to improve. Yet PR’s own reputation may still need some work. A survey of 2000 citizens for UK PR Week found that seven in ten people call public relations “more spin than substance,” and over two-thirds say PRs can’t be trusted to tell the truth. Because PR people are “paid to influence,” a mere 12 percent find us trustworthy, a distressingly low margin. The survey’s headlines sound very much like similar research done in the U.S. and elsewhere. The only…
  • Why PR Should Pay Attention To Video Sharing

    Michelle Han
    25 Mar 2015 | 9:37 am
    Many prognosticators in the marketing and PR worlds have declared 2015 to be the “year of the video” — super short video, to be precise — when it comes to content. The designation has been a long time coming: as early as 2013, observers were noting a critical mass of “bite size video” and mobile sharing apps had reached the market and were poised to dominate social media. Assuming complete domination in 2015, there are several reasons why companies and brands ought to consider video sharing in their PR and marketing campaigns. Here is our take on just a…
  • An SEO Content Refresher For PR

    Michelle Han
    19 Mar 2015 | 2:44 pm
    It is more important than ever to integrate a rich content marketing program — one that focuses on search engine optimization — into public relations campaigns for companies and brands that want to grow. But as the strategy becomes more and more prevalent, the rules are changing, and communications pros need to constantly refresh themselves on what’s new, what’s still true, and what’s coming down the pipeline. Here are some recommendations to consider. Remember the “Golden Rule.” SEO writing is becoming more of a science, but it’s still…
  • 6 Situations That Call For A PR-Savvy CEO

    Dorothy Crenshaw
    19 Mar 2015 | 10:04 am
    A new survey of 500 chief executives has both good news and some discouraging findings for public relations agencies; although most CEOs see value in PR, 59 percent say they don’t fully understand the role and capabilities of public relations. Maybe PR professionals can do a better job of educating the C-suite, not only on the value of PR, but on the chief executive’s own role in the process. A CEO with PR and media skills is an asset to any company, and one who shuns the press may actually undermine its stature. Some are masters of the game. Look at iconic entrepreneurs like…
  • Mad Men Enters The 70s And PR Looks Back

    Marijane Funess
    17 Mar 2015 | 9:10 am
    The final season ofMad Menadvances the advertising and PR industries into the 70s along with fictional agency Sterling Cooper & Partners. The period is considered by many the decade of the “great shift.” America inches away from the public-spirited universalism of the 60s that birthed the Civil Rights movement toward the free-market economy that changed the face of business forever. Don and company would have likely had financial clients like the nascent KKR or Drexel, Burnham, Lambert, or even some tech startups like IBM or Atari.  The 70s also ushered in Richard Nixon…
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    Business 2 Community

  • Why Do You Do What You Do?

    Richard Kirby
    29 Mar 2015 | 2:30 pm
    Simon Sinek proposed in his 2009 TED Talk titled How Great Leaders Inspire Action that Martin Luther King, Steve Jobs, and other inspirational leaders communicate starting with “Why?” His talk is posted on YouTube and has garnered over 15 million views to date. It also led to a best selling book titled Start with Why. With this in mind, I want to challenge you to consider WHY you do what you do: – Why is your company in business? What is its purpose for being and does that inspire you? – Why do you choose to serve the customers you currently have? Have you consciously chosen them, or…
  • Does Data Growth Imply Company Health?

    Michael Lock
    29 Mar 2015 | 2:00 pm
    Just in case you’re not sick to the point of nausea when it comes to analogies between the tech world and the physical world, here’s another one: data is the lifeblood of today’s organizations. I didn’t invent that phrase but I certainly use it frequently. And why not? I actually believe in the concept that clean and relevant business data is the most critical input to just about every major decision made across the enterprise world. But let’s get back to the realm of superfluous analogies for a second. Taking that previous concept to its logical next few steps, an interesting…
  • A Day In The Life Of A B2B Sales Recruiter

    Emma Vas
    29 Mar 2015 | 1:30 pm
    A top-notch B2B sales representative is a product of discovery and refinement. Before an individual is cultivated into a top level B2B sales rep, they must first be discovered and recruited. In our “A Day in the Life of…” series this week, we delve into the art and science of recruitment for B2B sales talent. Recruiters As Gatekeepers A gatekeeper in a traditional B2B sales setting is the individual a sales rep must get past to get to the decision maker and close the sale. In a B2B sales recruitment setting, the recruiter too acts as a gatekeeper – they are the individual that the B2B…
  • 6 Business Blogging Mistakes And Ways To Overcome Them

    Megan Totka
    29 Mar 2015 | 1:00 pm
    Business blogging isn’t as easy as it may sound. It can be tough to come up with topics to discuss, a challenge to find ways to make things interesting and nearly impossible to find an hour of your time to keep your blog up and running. You may often find yourself wanting tips before you publish your next blog – and you are not alone. Have you ever asked yourself, will my hard efforts be worth it? Will I ever generate new business? If you are ready to throw in the towel in – don’t. Nearly every writer wants to quit blogging at some point. However, giving up before your blog has…
  • An Inside Look At Time Management For The Small Business Owner (What’s Stealing Your Time?)

    Lori Soard
    29 Mar 2015 | 12:30 pm
    Time management is tricky even for seasoned small business owners. There are so many distractions in our daily lives and so many little tasks that need to be completed. It can be difficult to get it all done. It can also be very easy to get sidetracked on things that don’t really matter. An Inside Look At Successful Business Owners One of the best ways to learn about overcoming these time sucks every business owner deals with is to find out how other successful business owners have overcome similar issues. LaShaunda Hoffman – SORMag LaShaunda Hoffman is the owner of Shades of Romance…
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    Insivia Marketing + Web Design

  • Take AIM: Why a Strategic Approach to Marketing is Best

    17 Mar 2015 | 8:18 am
    Let’s say you need to get to a friend’s house in a city you’ve never been to before. Would you just get in your car and drive around aimlessly, hoping you stumble across the place you need to be? No, of course not. You would get directions. You would determine how to get from point A to point B before stepping on the gas. You would factor things in like driving time and alternate routes, maybe even the weather. The same concept can (and should) be applied to your marketing efforts. Creating a Targeted Plan When deciding on how to market your business, you need to know your end goal. You…
  • Motivational Quotes for Marketing Professionals

    12 Mar 2015 | 11:31 am
    Since most of you out there don’t know me, I’ll let you in on a little tidbit of my personality: I am an inspirational and motivational quote addict. I have a daily quote app on my phone and have been known to scribble my favorites on post-it notes, tacking them up around my desk to reference throughout my day. Here at Insivia, I’m in good company! I mean, we have a section on our site that provides you with written or spoken words from some of the world’s greatest. It’s obvious I’m not the only one that applies powerful statements to my everyday. Take a look below at some of…
  • Take AIM: How to Target the Right Audience

    2 Mar 2015 | 12:04 am
    “Anyone with an internet connection and an idea can develop an audience.” These words were spoken by actor Kevin Spacey at last year’s Content Marketing World to 2,600 marketing professionals and, to put it simply, he’s right. But marketing isn’t just about building an audience, it’s about building the right audience. A lot of time and money is wasted when trying to sell a service or product to the wrong individual. Instead, you need to create a strategic marketing plan to delves into who your target audience is and how you can reach it. Let’s break down how you can target the…
  • Small Ways to Add Big Personality to Your IT Site

    27 Feb 2015 | 10:02 am
    Offering managed IT services or implementing VOIP may not seem like the most thrilling service offerings. And some people go so far as thinking these offerings are downright boring (gasp!). Never forget, though, that your services are very much needed. And just because IT stereotypically may not be the sexiest industry, there are plenty of ways to step up your game when it comes to showing off your brand. The first impression people have of your business is often your website. So, it’s time to make it more fab than drab. Here are four small ways you can add big personality to your IT site:…
  • Improve Your Business Presentations with Prezi

    24 Feb 2015 | 7:57 am
    Engaging presentations with effective visuals can be key when trying to capture your audience’s attention. Each day we’re constantly bombarded with information and if you’re anything like me, my attention span seems to be thinning day by day. We’ve all sat through someone’s presentation slide after slide trying our best to ignore the text message that just popped up or the Facebook notification that just came in on our iPhone. So, if you’re looking to put together an exciting presentation that will actually keep your audience’s attention, your first thought might not want to…
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    Value Acceleration

  • What Is Marketing? What Is A Strategic Plan?

    24 Mar 2015 | 7:08 am
    I was interviewed recently on IMTSTV on these two subjects. My surprisingly short answers are in this video. Take a look. Mitch
  • What Is The Customer Really Using Social Media To Accomplish?

    17 Mar 2015 | 6:54 am
    My colleague Mark Sprague found interesting research from IBM demonstrating the disconnect between what companies wish their customers/consumers were using social media for and what they are actually using it for. Perhaps if we gain a better understanding of customer/consumer behavior, we can focus our marketing activities to achieve our marketing objectives. Or is that too obvious. (click on the image to enlarge it) Mitch
  • Bigger Words = More Money

    10 Mar 2015 | 7:30 am
    Most of us have probably heard the disparaging remark that lawyers are paid by the word. Turns out they are not the only ones. According to Stanford computational linguist, Dan Jurafsky, based on his analysis of restaurant menus, “The more expensive the restaurant, the longer the words on the menu.” He found that each added letter was worth about 18 cents more per item listed. He also found that less expensive restaurants listed items as being about the diner, as in “Diner’s Choice” or “Have It Your Way,” whereas on more expensive menus the items were…
  • Cross-Selling Works

    3 Mar 2015 | 6:56 am
    I was sitting in a locally owned fast food restaurant earlier this month and had the occasion to watch the counter-person at work. As each customer gave her their order, she would repeat it and then when they were finished, she would ask if that was all. Each person said yes. She then proceeded to recommend something else to them (and for each person it was different). 80% of the people said yes to her offer increasing the sale by 10%-30%, with one “add-on” actually exceeding the original order. Cross-selling works, especially if you apply brain power to the cross-selling offer.
  • Simple Solutions To Complex Problems

    24 Feb 2015 | 7:38 am
    As regular readers know, I criticize the airlines a lot, and for good reason. And occasionally they do something really good, and I have to give them kudos. This one is from Southwest Airlines, and it was simple and cool. For those who don’t know me, I am vertically challenged (that is a PC way of saying I am short). This is actually a benefit when flying in most ways, especially when it comes to leg room. However, it makes it very difficult to see into the overhead bins. Countless times I have stood on the seat to look into the bin to make sure I didn’t leave anything. Turns out…
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  • Pausing my Facebook Series: A Personal Update

    20 Mar 2015 | 8:41 am
    It has been a while since I wrote a personal ViperChill update. It’s funny, I love reading them on other sites but don’t really like writing them. I much prefer getting to actionable tips and advice instead of just talking about myself; something I’ve found some bloggers to do a little too much of. That being said, there is a time and a place for them, so today I have one big request and a few little updates on what is happening in the life of Glen. I’ve honestly never been so busy or so excited about future prospects, so I’m in a great place right now.
  • The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

    5 Mar 2015 | 6:07 am
    Today I’m going to show you how I’m (probably) the only advertiser that can reach all of’s users via Facebook. I’m also going to show you that for every industry you care about, you should have at least two fan pages to cover it. I’ll also show you how you can steal the best content ideas from any of your competitors right under their nose. Welcome to the guide I’ve been hyping up for a long time. I call it the $1,000 Facebook guide partly because I had planned to sell this information as part of a premium product but mostly because I think it will…
  • How to Build a Profitable Website in 2015 in the Best Niche Online

    24 Feb 2015 | 6:55 am
    Welcome to my first ever blog post in 2015. It comes before I embark on a huge Facebook series which I promise will be worth the premium price I was originally planning to sell the information for. I realised that before I talk about how to utilise Facebook to grow a huge audience and make money, you have to be confident in the website you’re going to promote. The niche I’m going to reveal to you today is so amazing and something you’ll be so passionate about that I rented out a four-floor office and hired four full-time staff just to build a serious website to cover it.
  • Source Phoenix Review: A Live 2-Week SEO Case Study

    27 Oct 2014 | 8:13 am
    Over the coming fortnight you’re going to hear a lot about Source Phoenix, a product being launched by Alex Becker but not something I would call an Alex Becker product. Alex has pulled together other highly successful SEO’s – such as Kotton Grammer and Dan Anderson – to show how they’re making over $300,000 per month combined. I’ve purchased a lot of Becker’s products but have only ever promoted one (which was incidentally my first big affiliate promotion ever). Similarly when everyone was pushing Cloud PBN I was telling people to stay clear because…
  • Why I’ll Keep Growing My Private Link Network After Google’s “Crackdown”

    25 Sep 2014 | 5:02 am
    In early 2007 I fell asleep on a bus home from college. I had a weird dream that I saw Jane Copland, Rebecca Kelley and Rand Fiskhin (all of SEOmoz at the time) sitting at the front of the bus. The conversation we had wasn’t very interesting, and it probably shows a very geeky time of my youth, but it does highlight one thing: Even at 16 I was crazy about SEO and the communities discussing it. In the last 72 hours the SEO world has gone crazy about the news that PBN’s (Private Blog Networks) are being hit by Google. The one person I’ve looked up to all of this time, Rand…
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  • What If You Tried Really Hard?

    Naomi Dunford
    24 Mar 2015 | 8:45 pm
    When I was in the process of quitting smoking, I was having a discussion with somebody and heard myself say this: “God, I’m just trying SO HARD, you know?” After making this (in hindsight quite self-pitying) statement, I had a thought. “Am I trying hard?” Like, I’m certainly thinking about it a lot. I’m guilting myself a considerable portion of the day. I’m embroiling myself in the drama a lot. Sure, I’m putting a significant amount of effort into talking about how difficult it is, self-flagellation, whining, reading endless articles on…
  • Last Day! Class starts today, registration closes tonight!

    Naomi Dunford
    23 Mar 2015 | 10:00 pm
    Today is the very last day to register for our 3-pack of classes that teach you how to get more people buying from you in 2015. This class is self-paced with live support (and email support), so when you register today you’ll be able to download your first class pack this evening and get rolling. For those new to the list, check out the link above to see what we’re going to teach you about: How to get more people buying from your content How to get more people buying from your website How to get more people buying from your list I’m sure…
  • One day left to register for class! (plus a Q&A that you should read)

    Naomi Dunford
    23 Mar 2015 | 1:00 am
    Today we’re sending you one last example of the kinds of answers we give students in our classes so you can get a sense of what to expect if you’re jumping in with us for The Failproof Bundle. For those new to IttyBiz, these three classes teach you how to get more people buying from you by fixing simple but important things about your content, your website and your list. All the class details are here: Click here to see what’s in the class lineup! Over 2,000 people have this class already, and many alumni from previous sessions have joined in for another round because of…
  • The answer to about 43 questions that came in this weekend

    Naomi Dunford
    22 Mar 2015 | 7:03 am
    My mother always says if one person asks a question, 10,000 people wanted to know but didn’t ask. Since Friday, no less than 43 people asked some version of the two questions below. At some point even I have to do the math and say “I should probably send these answers to everyone.” So if my mother is right – and God help me for saying this, because she’s on this list – about 430,000 people want the answers to these questions. (The joke’s on you, Mom! I don’t even have 430,000 people on my list. So there.) Anyway! I’m sure that if…
  • The answer to “I’m confused! How should I price my products?”

    Naomi Dunford
    21 Mar 2015 | 1:00 am
    Today we’re sending you another example of the kinds of answers we give people in our live classes to help you see what kinds of answers we can give to *your* unique and potentially complicated questions. (Basically, we know that if a stock answer was good enough for your question, you’d already be set. But you’re not set. We can help.) For those new to IttyBiz, this is all part of our re-launch of the three classes in The Failproof Bundle that teach you how to get more people buying already through simple changes to your content, website and list. The class details are…
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    The Online Community Guide

  • Introducing People

    Richard Millington
    26 Mar 2015 | 9:29 pm
    You’ve been through as many patronising icebreakers as I have. Here’s a better way of doing it: "What if instead of introducing your friend as Jennifer the nurse, you started introducing her as Jennifer, one of most thoughtful people you know, or Jennifer the friend who helped you move in when you didn’t know a soul in this city. Introducing your friends for who they are rather than focusing on what they do will remind them they are loved before and beyond their titles. It’s an easy way to remind them that you see them for their hearts instead of their…
  • Constructing Symbols and Collective Identity

    Richard Millington
    25 Mar 2015 | 9:22 pm
    Trace the history of almost any flag. Clearly the colours and design weren’t put together by accident. They reflect something about the country’s history and its members. The challenge isn’t to create a cool design, but to accurately reflect the history of those the flag represents. At our SPRINT USA workshop, I asked all 20 groups of 5 people to design themselves a flag. It was a difficult assignment. They have a blank page and four members they've just met. Most groups resorted to something funny, it's the safe option.  Symbols help create a sense of collective identity.
  • Alerts

    Richard Millington
    24 Mar 2015 | 9:52 pm
    Google Alerts aren't a secret, but they're rarely used.  If you’re looking to introduce fresh news and expertise into your community on a daily basis, set up alerts for various terms related to the topic.  Every morning you’ll get an e-mail with the latest news.  Filter the most interest, useful, and quirky. Share the best news with your members. Soon you'l find people visit the community as a source of information. 
  • How To Stack The Odds In Your Favour To Launch A Successful Online Communities

    Richard Millington
    23 Mar 2015 | 9:09 pm
    Publishers have trained themselves to back winners.  They use the following criteria:  1)   The author has a big audience.  2)   The author can write well (skills) 3)   The author has a clearly defined target audience. 4)   The book has a powerful hook (new popular idea/trend/problem).  The publisher provides the infrastructure (production, distribution, some marketing) and the author provides a sellable product.    Stack the Odds in Your Favour This criteria reduces the risk of an expensive failure. Publishers bet on authors with a…
  • 12 Social Psychology Hacks to Rebuild Customer and Employee Loyalty

    Richard Millington
    22 Mar 2015 | 10:39 pm
    Customer and employee loyalty are hitting record lows.  We've lost faith in the companies we buy and the companies we work for. It's costing our businesses dearly.  On April 21, I'll be participating in my first webinar in a year with our friends at Moz.  The webinar will cover 12 social psychology hacks to rebuild customer and employee loyalty. You can sign up here: Also check out the other webinars.
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    Personal Branding TV

  • Lani Peterson – Reach Personal Branding Interview Series

    9 Mar 2015 | 2:49 pm
    __________________________________________________________________________________ THE INSIDE STORY: “What to Know Before You Tell”   Click the microphone to download the audio replay >>>   William Arruda interviews Lani Peterson on Thursday, March 19, 2015 at 12:00 noon Eastern-US-NYC We’re hearing a lot about storytelling these days. Companies are hiring storytelling experts to help them engage customers. Leaders are bolstering their storytelling skills to engage their teams. Career-minded professionals are seeking out the ideal formula for building and delivering a…
  • Personal Branding – How to Create Your Video Bio

    25 Feb 2015 | 8:17 am
    William Arruda explains the concept of a 3D video: Video is a critical tool for personal branding. It helps you build emotional connections with people who are making decisions about you. It is critical for finding a job and for building your network.
  • Mike Michalowicz Interview – Reach Personal Branding Interview Series

    28 Dec 2014 | 3:15 pm
    __________________________________________________________________________________ Adopting An Entrepreneur Mindset   William Arruda interviews Mike Michalowicz on Thursday, January 8, 2015 at 12:00 noon Eastern-US-NYC   Listen to the Interview—-> Click the microphone.   This interview is sponsored by: International Coach Federation Known for launching 3 multimillion-dollar companies, all before his 35th birthday, Mike Michalowicz, is our distinguished guest for the January 8, 2015 Reach Personal Branding Interview at 12 Noon Eastern-US-NYC. Mike will discuss his latest…
  • Dorie Clark Interview – Reach Personal Branding Interview Series

    27 Jul 2014 | 8:20 pm
    Reinventing You: Define Your Brand, Imagine Your Future Click the microphone to download the audio replay >>> Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally.   This interview is sponsored by: Harvard Business Review and Forbes…
  • Executives – Create Your Video Bio

    7 Jul 2014 | 9:23 pm
    Here’s a how-to video for creating a video bio that William Arruda produced for videoBIO. It gives executives the step by step plan for using video for personal branding.
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    Digital Gossips by Munaz

  • Why Web Design Is One Of Your Best Bets For Getting Rich In 2015?

    Munaz Anjum
    23 Mar 2015 | 4:52 am
    If you are looking forward to get rich using your skill of web designing then you are on the right track, at least for the present. The importance of web designing has been growing in the market especially because of the expansion of ecommerce all around the globe. Web designing is the act of developing a website. Therefore, web designers are often also known as web developers. Outline: A web designer’s profession gives a lot of advantages including doing what you love, helps use your own creativity, work from anywhere, work anytime and above all make a lot of money. Here are some of the…
  • Is Your Website a Semantic Search Engine Friendly?

    Munaz Anjum
    17 Mar 2015 | 3:00 am
    There is a ton of post we see on semantic SEO. Many of us even blindly fall prey to these pieces without even realizing whether or not a website we build is a semantic search engine friendly (SSEF). I don’t see any logic for a semantic SEO if a website lacks all the nuts and bolts required for a semantic search engine. This is analogous to people riding bullock carts and aim high at winning against the super racing vehicle riders. Verily, stupidity has no bounds!   We go behind some industry stalwarts’ tips and tricks to bait the search engine. Nevertheless, we…
  • The Internet of Things (IoT) And Bottlenecks Within Organizations

    Munaz Anjum
    3 Mar 2015 | 4:26 am
    Is 2015 a year of digital transformation (DT)? More often than not, we hear people saying the whole digital experience is changing. Users’ behaviors and customers’ expectations are changing too. Is there any ounce of truth, or just a hype? Yes, there is absolute truth what they say. We are seeing how usage of social media is grown and so is our behavior to share every minute update. In reality, social media has jump-started the sharing and collaborative economy. E-social bonding and tons of data being updated on the cloud every second are occupying a larger space than ever before.
  • Let’s Support SAFE & SECURE HTTPS Websites!

    Munaz Anjum
    18 Sep 2014 | 3:52 am
    My Two Cents: Good news for developers! IE8 is finally coming to an end. It’s indeed good news for them, because they use some kind of hacking and tedious technique to make a responsive website compatible with IE8. By default, IE8 does not support media query. There are clients who want to see a responsive website compatible with IE 8 that poses a challenge for a developer. Now, Microsoft has officially announced that IE8 is going off, and the deadline for extending support to this older browser is until Jan. 12, 2016, which is a year and a couple of months from now. Having been a headache…
  • And The Dirty Game Has Begun. Play It Now!

    Munaz Anjum
    14 Aug 2014 | 6:23 am
    There has been a mad rush for HTTPS migration ever since Google has officially confirmed on ranking benefit for a secure website. I do support a secure website for various reasons, but definitely not the ranking signal propaganda used by Google. The search engine, as it seems, has intentionally leaked out this secret to expedite the HTTPS migration more for its advantages than for those with HTTPS websites. Google knows the fact very well that such "lightweight benefit"would be abused and exploited by SEOs.                …
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    BlogNotions - Marketers

  • 4 Tips to Power Up Prospecting in 2015: #4 Use the Telephone!

    Dan McDade
    27 Mar 2015 | 8:30 am
    Here we are at the fourth and final installment of the series, 4 Tips to Power Up Prospecting in 2015, from Mike Weinberg’s presentation at the 2015 Virtual Sales Kickoff. His final tip is a passionate plea calling all sales reps to return to the telephone. Part 1: Tip #1 Believe it Works Part 2: Tip #2 Commit to It Part 3: Tip #3 Sharpen Your Story Part 4: Tip #4 Reconcile Your Relationship with the Phone Tip 4 – Reconcile your relationship with the phone. Let’s face it. The telephone has lost its luster. Poor Alexander Graham Bell is probably turning over in his grave.
  • Detailed Guide: The Ultimate Off-Page SEO Factors (infographic)

    Francisco Perez
    27 Mar 2015 | 3:48 am
    Carefully managing the search ranking of your website is the most important step for drawing in abundant web traffic and potential clients to your business. When Google was first founded, its algorithm was based mostly on “link popularity.” After some years, Google started to shake things up a bit by adding multiple off-page SEO factors to help create better search results and improve user experience. Google has launched some really effective algorithm updates like Penguin, Panda, Pigeon, and Hummingbird to remove spammy websites from its results. In the past five years, SEO has…
  • Video: Why Pain Points Are Not Enough

    Randy Shattuck
    26 Mar 2015 | 2:08 pm
    Focus On Goals Instead To Increase Odds Of Success Lately I’ve noticed that a lot of service organizations are focusing on pain points.  This is usually evident when I visit their website.  There will sometimes be buttons in primary navigation that say something like – You’re Pain Points or Challenges We Address.  Now there’s nothing wrong with this approach.  But I really do believe it’s incomplete. Why do I say this?  Because challenges or pain points or whatever else you might call them may or may not get funded.  But goals will always get funded.  If you want to persuade…
  • 4 Tips to Power Up Prospecting in 2015: #3 Sharpen Your Story!

    Dan McDade
    26 Mar 2015 | 7:00 am
    In the 2015 Virtual Sales Kickoff earlier this year, I had the pleasure of hearing for the first time, Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development. It was a stellar presentation. So much so that I asked him if I could share his “4 Tips to Power Up Prospecting in 2015” with my audience. This is the third installment of a 4 part series. You can catch the rest of his tips here: Part 1: Tip #1 Believe it works Part 2: Tip #2 Commit to It Part 3: Tip #3 Sharpen Your Story…
  • 4 Tips to Power up Prospecting in 2015: #2 Commit to It!

    Dan McDade
    25 Mar 2015 | 8:08 am
    In part 1 of this series, I introduced Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development. After listening to his captivating and insightful presentation at the 2015 Virtual Sales Kickoff, I asked him if I could share his “4 Tips to Power Up Prospecting in 2015”: Part 1: Tip #1 Believe it works Part 2: Tip #2 Commit to It Part 3: Tip #3 Compelling Story Part 4: Tip #4 Reconcile Relationship with the Phone Tip 2: Make a serious commitment to prospecting. No one defaults to…
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    The Digital Letter

  • Facebook Today: A Scary and New Intersection of Our Digital and Real Lives

    Ken Yeung
    26 Mar 2015 | 4:43 pm
    “Build better communities” was one of the mantras featured on at least one of the screens on stage at this week’s F8 developer conference. Hosted by Facebook, the intent was to showcase the latest innovations within the company to get buy-in from developers on how it can further extend its quest to better connect us with each other. At one point, company CEO Mark Zuckerberg offered this battle cry: “Let’s go connect the world.” After the slew of announcements were made, it’s interesting to think how right he just might be. In previous meetings,…
  • Priime for iOS is a Photo Editing App With Pro Photographer-Curated Styles To Make Your Pics Look Good

    Ken Yeung
    23 Mar 2015 | 2:28 pm
    As some of you may know, I have a habit of taking photographs practically everywhere I go. Usually I’m lugging around a Canon 7D dSLR, but nearly all the time I have on hand my iPhone. I don’t fancy myself a professional photographer so when I browse through Instagram, EyeEm, Flickr, and Facebook and see photos from my more experienced photographer friends, I often ask myself “how can I get my photos to look just like that?” I still haven’t quite figured the trade secrets…yet, but suffice it to say, I have a better idea on how to try and recreate that look,…
  • Charlene Li’s ‘The Engaged Leader’ Tells Executives How To Lead Without Fearing Social Technology

    Ken Yeung
    19 Mar 2015 | 2:17 pm
    Technology can be a scary thing. No matter whether you’re trying to figure out ephemeral messaging apps like Snapchat, why you’d want to use a live-streaming service like Meerkat, or simply what’s your return on using Twitter, Facebook, and LinkedIn. But imagine how difficult it could be for corporate executives who want to try and control the message and maintain the status quo? With the rapidly growing rate of new technology being thrust at companies, it can be overwhelming for executives and leaders to figure out which ones to use to engage with not only their…
  • In ‘Captivology’, Ben Parr Proves His Thesis Around Attention And Helps Us Understand The Factors That Drive It

    Ken Yeung
    1 Mar 2015 | 3:18 pm
    We all seek to gain attention. Whether it be for ourselves or for a third-party company, brand, cause, or product, getting people to notice and shift their focus towards it is not exactly an exact science. As a reporter for The Next Web, I received numerous pitches from agencies and tech companies eager to get my attention in order to write a story about them. We all have some need to get other people to pay attention, including for page views, shares, sign-ups and subscriptions, downloads, usage, and more. But while it might be easy to think about deploying a tactic or gimmick to get…
  • The Duopoly of Ridesharing

    Ken Yeung
    28 Feb 2015 | 6:27 pm
    Not sure if you heard the news, but it seems that Uber is in the process of raising yet more money into its coffers in order to maintain its growth. In doing so, the company wants to bring in $2.8 billion in new capital at a $40 billion valuation. Not to be outdone, competitor Lyft has its own funding news too: it’s raising its seventh round at a $2 billion valuation. Such is the pattern between the two of these ridesharing-type companies. In the marketplace, it’s pretty safe to say that Uber is perceived to be the leader with Lyft trailing behind it. It’s almost akin to…
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    David Horne

  • Slow Is the New Black

    David Horne
    8 Mar 2015 | 4:28 pm
    I’ve been thinking a lot about the role web applications play in our lives today. For starters, think about how websites have changed. It wasn’t long ago when clients would ask us to design a … Read more → The post Slow Is the New Black appeared first on David Horne.
  • Conversations: Nathan Kotny

    David Horne
    4 Feb 2015 | 8:33 am
    Not too long ago I had a fun conversation with Nathan Kotny. We talked about his project Draft (which I’m writing in now), product development and continual improvement. His insights were great. I loved how Nathan talked about … Read more → The post Conversations: Nathan Kotny appeared first on David Horne.
  • What I Use

    David Horne
    1 Jan 2015 | 4:30 am
    As you know, I don’t get in many arguments with people about what technologies they use. My stance has always been to use what enables you to do the best work you can do. However, … Read more → The post What I Use appeared first on David Horne.
  • Listastic 2014

    David Horne
    28 Dec 2014 | 9:41 pm
    Sayonara 2014! Close enough, right? Time for another year-end recap of my favorites from the last year. Before we jump in, I’d love to learn about the cool things you have planned for 2015. Hit … Read more → The post Listastic 2014 appeared first on David Horne.
  • Talking Shop on Digital Marketing Radio

    David Horne
    14 Nov 2014 | 7:02 pm
    A few weeks ago I had the pleasure of speaking with Digital Marketing Radio creator David Bain. If you’re interested in listening to us talk shop about agency life and where digital marketing is  headed, click here. … Read more → The post Talking Shop on Digital Marketing Radio appeared first on David Horne.
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    Digital, Branding, Experiential & Promotions Insights | Moosylvania Blog

  • Understanding the Basics of KPIs

    Jamie Smith
    26 Mar 2015 | 6:30 am
    With any marketing initiative, you want to ensure that you’re maximizing performance, which requires ongoing measurement and optimization. But what exactly should you be measuring? That’s where KPIs come in.What is a KPI?First things first, what exactly is a KPI? It is a metric used to gauge the success of a brand, business or specific activity being performed. The acronym actually stands for “key performance indicator”, and they should be just that — a select few measurements to be evaluated and optimized against. They should be measurable, influenceable and a true indication…
  • Ring Ring, It’s Me, I’m Here to Present

    Gina Reese
    19 Mar 2015 | 7:00 am
    So you have to present to an audience of 1000 or maybe 100, or 10… or just 1.  Regardless you’re nervous, and you want to make sure it goes off without a hitch.  Plus, you’re presenting over the phone, so it makes it that much tougher.First, remember there are some advantages. Like the mute button. No, seriously, presenting via phone can be more efficient, and it’s also easier to hide your nerves or frustration.Once you remember those advantages, it’s time to deal with the challenges. Try these great tips (several of which also work for in-person presenting), and you’ll…
  • Taking the NCAA Tournament to the Second Screen

    Bob Sherron
    17 Mar 2015 | 8:40 am
    The NCAA Men’s Basketball Tournament has no shortage of passionate fans, and now more than ever, these fans are taking to social channels during the game to root for their favorite teams. We thought it’d be interesting to shine a light on this second-screen action and find out which university has the most social media school spirit, so we whipped up Moose March Madness.Starting with Thursday’s games, the crew at Moosylvania Labs will be tracking hashtags for the schools involved in each contest with our real-time social monitoring tool PostPogo. As the teams battle it out on the…
  • The Benefits of Rocking the Boat

    John Gualdoni
    12 Mar 2015 | 7:57 am
    Dissent takes many forms, and to Alec Baldwin’s surprise it took the form of “a goddamn cook” in The Hunt for Red October. It’s a term that often has a negative connotation, yet it’s also been cited as the highest form of patriotism. But dissent isn’t limited to great submarine movies or one’s sense of duty. It has a place in the much more volatile world of brainstorming, as well.Often times in this industry, projects will come in that require groups of people to come together to creatively solve a problem. The more minds involved, the better thought out the final product will…
  • The Etiquette of a Critique

    Hilary Clements
    5 Mar 2015 | 4:03 pm
    “I will know it when I see it, and this isn’t it.” Creative critiques are like that public speaking dream where you are naked in an auditorium and you are being judged. I don’t know about you, but when I’m naked, even just mentally, the last thing I want to hear is “I’ll know it when I see it.”The truth is, that answer tells me you are seeing it, but not really looking at it.Creative critiques are rooted in the idea that reviews make our work better. That’s why it’s important for both clients and fellow creatives to actually absorb the work and try, try, try to think…
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  • Be Careful How You Name Email Campaigns (Phil Donaldson)
    25 Mar 2015 | 3:00 am
    Financial Services marketing content from PropelGrowth ( Most email marketing and marketing automation platforms require you to name email campaigns when you set them up. Often, marketing departments will give them names that mean something internally, but don’t necessarily have the same meaning to your target audience. As long as the recipient never sees the internal name, there’s no problem. But many systems use those names for the contact preferences and unsubscribe pages. Here’s an example of email campaign naming gone wrong. I…
  • 5 Tips for Creating a Top-Performing SlideShare Presentation (Phil Donaldson)
    18 Mar 2015 | 3:00 am
    Financial Services marketing content from PropelGrowth ( Move over, Twitter and LinkedIn. SlideShare is on track to becoming one of the most influential social media platforms of our day. Ranked among the top 120 most-visited websites in the world, this presentation-sharing site averaged 60 million unique visitors a month in 2013, and had 215 million page views. But while SlideShare is recognized as an incredibly effective platform for sharing content, it remains an untapped resource for many B2B marketers. Part of the reason for this is that a lot of marketers…
  • Buyer Personas for Radically Relevant Marketing (Phil Donaldson)
    10 Mar 2015 | 3:00 am
    Financial Services marketing content from PropelGrowth ( A couple weeks ago, I had an opportunity to talk with Ardath Albee, someone who has had huge influence on PropelGrowth since we read her first book, eMarketing Strategies for the Complex Sale in 2010. She’s recently published another book, Digital RelevanceIf you haven’t read it yet, then order a copy today. You won’t regret it. The book is packed with practical wisdom on how to take your marketing from irrelevance to “radical relevance.” Become Obsessed with Understanding Your Buyers Marketers…
  • 5 Tips to be an All-Star Email Marketer (Phil Donaldson)
    3 Mar 2015 | 5:13 am
    Financial Services marketing content from PropelGrowth ( In 2013, we posted a blog post titled, 5 Tips for Driving Conversions in B2B Email Marketing. To our delight, this post generated a lot of interest amongst our readers. As such, we’ve decided to revisit the email marketing topic and provide more tips for boosting success. Here goes! Tip #1: Initiate a Conversation In typical face-to-face interactions, there is a back and forth of dialogue and exchange of ideas. This same concept should hold true in your email marketing. But many marketers are delivering a…
  • Developing Buyer Personas For Financial Services (Phil Donaldson)
    22 Feb 2015 | 4:00 am
    Financial Services marketing content from PropelGrowth ( The following is a guest post by Emilie Totten, Marketing Manager at Synthesis Technology. 12 months ago, I was hired as head of marketing for Synthesis, a financial services technology firm that provides marketing and data solutions to investment companies. As a “newbie” to the fintech industry, I was amped up for the challenge but had no idea how difficult it would be to identify, attract, and engage a financial services audience. There’s one thing I learned right away – this industry is a beast!
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  • What Are 5 Key Areas That Will Transform Marketing And Put Customers At The Core? #infographic

    Dr. William J. Ward aka DR4WARD
    26 Mar 2015 | 5:44 am
    What Are 5 Key Areas That Will Transform Marketing And Put Customers At The Core? #infographic Economist Intelligence Unit and Marketo I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers…
  • What Are The Two Most Important Questions About Education And Training For The Enterprise? #comic

    Dr. William J. Ward aka DR4WARD
    25 Mar 2015 | 1:58 am
    What Are The Two Most Important Questions About Education And Training For The Enterprise? #comic Source: ? I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting…
  • What Are The Top Priorities Of Data Driven Marketing? #infographic

    Dr. William J. Ward aka DR4WARD
    25 Mar 2015 | 1:50 am
    What Are The Top Priorities Of Data Driven Marketing? #infographic by GlobalDMA and the Winterberry Group I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting…
  • What Are 6 Myths About College Scholarships? #infographic

    Dr. William J. Ward aka DR4WARD
    25 Mar 2015 | 1:50 am
    What Are 6 Myths About College Scholarships? #infographic I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the…
  • What Are The New Realities Of The Modern Learner? #infographic

    Dr. William J. Ward aka DR4WARD
    25 Mar 2015 | 1:50 am
    What Are The New Realities Of The Modern Learner? #infographic Bersin by Deloitte I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to…
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    Darren | Slaughter

  • Contractor Marketing Questions Answered: Full Contractor Website or Landing Page?

    19 Mar 2015 | 7:00 am
    Today’s #TradesHelp question comes from Dave. Dave asks: Should I just use a Facebook page and a landing page for my online presence or develop a full-blown site?  Sorry about the audio, it’s a bit cavernous in the office. If you have a question you’d like answered, hit me up on social media using hashtag #TradesHelp or email me at darren at The post Contractor Marketing Questions Answered: Full Contractor Website or Landing Page? appeared first on Darren | Slaughter.
  • Show Off Your Home Improvement Projects With Instagram

    Gina S.
    18 Mar 2015 | 8:01 am
    Don’t dismiss Instagram as the Land of the Selfies. There’s actually quite a bit of value in using this social media app to generate leads and new business! Men and women naturally rely on different methods and sources when deciding on their next home improvement project. Step inside the shoes of a potential customer for a moment. If you were looking to hire a contractor to work inside your home, wouldn’t you want to see previous projects before making a decision? Instagram is a photo-sharing app available for free in the Apple App Store and Google Play store. It also allows…
  • Contractor Marketing Question of The Day: What Are FB Dark Ads & How Can I Use Them?

    17 Mar 2015 | 5:40 am
    Joe Asks… What are Facebook dark ads, how can I use them and how do I track them?  Ask your questions by emailing me at darren at, or on social media at #Tradeshelp The post Contractor Marketing Question of The Day: What Are FB Dark Ads & How Can I Use Them? appeared first on Darren | Slaughter.
  • Contractor Website Blog Tips

    16 Mar 2015 | 7:49 am
    Contractor website design MUST include a blog in 2015. And while blog topics and objectives may vary, the same formula for creating high quality content that your readers will appreciate is the same. Even with great information throughout your construction website, your blog will need to be written and formatted in a way that captures the elusive online reader. Choose a title and stick to it Many blog posts start on one train of thought and end at a completely different station. When you are writing blog content, determine your topic and working title before you begin. Use it to keep you from…
  • Growing Your Construction Business Requires These Two Things

    13 Mar 2015 | 3:19 am
    Wanna know what it takes to grow? Sure, sales is a key driver to growing any contracting business. But having these things in place are going to put you in the driver’s seat to growing your business from one truck, to two crews to as big as you want to be. Watch the video to see what I am talking about. Growing your contracting business requires a lot of things, but these two principles will set you on a course of growth that is sustainable, not just temporary. Check out the video for what I think are the two key ingredients to building a larger, sustained construction company. The post…
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  • April 2015 Guest Experience Menu – “Coffee!”

    Cindy McGovern
    26 Mar 2015 | 5:41 am
    Did you know that the use of coffee goes back to the 15th century? Who doesn’t love coffee….well, I’m sure there are a couple of people out there that don’t, but not here! Webolutions celebrates spring with our April 2015 guest experience menu – Coffee! Enjoy our morning or afternoon snack, each paired with a unique type of coffee beverage. We look forward to your visit! Morning Tasting (Weeks 1 & 2) Authentic Italian Coffee Cake with Rich Italian Espresso Afternoon Tasting (Weeks 1 & 2) Fresh Basil Bruschetta served with Cappuccino... Read More The…
  • Market Positioning Experience — Surprise and Delight

    Doug Griffin
    5 Mar 2015 | 10:42 pm
    At Webolutions, we work with countless clients on their market positioning experience. Part of that experience is finding out what emotions and brand experience they want to convey to their personas. When it comes to experiential marketing, all companies want to do more than just satisfy customers. They want to create joy, delight, optimism and so on. When it comes to marketing communications, you can convey in words and pictures things that create such emotions. But if the actual experience your customers have with your company doesn’t live up to... Read More The post Market…
  • Understanding Facebook Relevance Score

    Carrie Gottschalk
    5 Mar 2015 | 5:31 pm
    Facebook is continuously working to improve the experience for people and businesses alike. In the process of doing this, Facebook has added a relevance score to their advertising platform to ensure people see ads that matter the most to them. This will ensure a pleasing experience for the user. So what is a relevance score? This is a visible metric in Facebook’s advertising reporting tool that will score your ad between 1 – 10, 10 being the highest. Facebook determines this number on positive and negative feedback expected, based on the... Read More The post Understanding Facebook…
  • Maximize Opportunities with Marketing Automation – Denver Social Marketing Event

    Mike Hanbery
    5 Mar 2015 | 1:03 pm
    On Friday, April 17, 2015, Denver’s Social Marketing for Business group continues on its new, broader path with an expert panel on how to maximize opportunities with marketing automation. Industry leader Oracle identifies the value proposition for marketing automation as the ability to, “easily manage the targeting, timing, and content of your outbound marketing messages in response to prospects’ actions and behaviors.” “Personalization” of content and outbound marketing has been a topic for this group in the past. In April, 2015, we drill into the next level of this…
  • BuildingDNA Launches New Responsive Website with Webolutions

    Amy Martinez
    4 Mar 2015 | 1:02 pm
    Client Name: BuildingDNA® Client Website URL: Project Type:  New Responsive Website Creation Client Background BuildingDNA® believes in being continually curious. They pride themselves on looking at the world differently. Their exclusive BuildingDNAPlatform™ is the only commercial building awareness system in the world that provides Smart Visual Intelligence™ to help their clients achieve better performance. Specific Project Goals & Challenges Clearly define brand (personas, core messaging, color standards, imagery) Create a responsive website design Create logo,…
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    Austin & Williams Unplugged

  • What Makes a GOOD :30 Commercial?

    23 Mar 2015 | 9:02 am
    Everyone has an opinion, but I think it’s different things to different people. Most times I’m surprised by why someone likes a particular TV spot: "the dog was cute," "that house reminded me of where I grew up," "that actress looks like my second grade teacher and I LOVED her!" This is real feedback, and every time I think I’ve heard it all, I’m constantly reminded that I HAVEN’T! But when these same people are asked “who was the brand?" I get stares or answers that are so far off, they are not even in the same industry.
  • Higher Education “Socializing” Is a Two-Way Street

    16 Mar 2015 | 1:54 pm
    Social media is a valuable tool for any organization, especially colleges and universities. This platform effectively carries messaging to higher education industry’s most sought after demographics—prospective students, current students and alumni—making it an extremely powerful and economical way for a colleges to communicate. To effectively market in the modern world, it’s imperative that colleges and universities have a presence on social media. One of the most important goals of higher education social media outreach is attracting new students. Individuals…
  • Think Online Reviews Don't Matter? Think Again.

    24 Feb 2015 | 9:46 am
    Everyone has an online reputation. Unless you’ve decided to unplug from modern life and live on the island from Lost, you have an online reputation. Own a business? You definitely have one. Are you a doctor, dentist, accountant, attorney or other professional? You can bet that someone, somewhere has posted their opinion of your work—and it may not be as favorable as you’d like. The plain truth is more than 80% of consumers read online reviews before using a business. In fact, if you didn’t come to this blog through an Austin & Williams’ link, you might be…
  • Best Practices for Generating Breakthrough Ideas

    17 Feb 2015 | 2:06 pm
    The best brands are those that stand out by behaving differently, not simply for the random sake of being different, but because they find a unique and compelling way in which to connect with their audience to forge a relationship that is remarkably meaningful. These are the brands that get celebrated. These are the brands that create an excitement that moves them from product-status to popular culture phenomenon. Unfortunately, this doesn’t happen often enough for many reasons: Fearful clients. Weak agencies. Crowded categories. Commoditization. Laziness. The list goes on. Here are a…
  • Get Off the Carousel

    9 Feb 2015 | 12:43 pm
    The content slider has been a website staple for years. But as with most trends, they eventually come to an end. Unfortunately, many companies are trying to justify and hold on to that piece of their website. Many reasons are used to defend the slider, but in the end, it’s a practice that should be eliminated from your site. Here are a few reasons why: You’re hiding content The defense I hear most often is that the rotating carousel is needed to highlight different divisions or products and give them equal weight. But the truth is you’re not giving them equal weight because,…
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    Marketing and Social Media by us

  • Need More High Page Rank Backlinks? by Lisa Chapman

    Lisa Chapman
    10 Mar 2015 | 11:24 am
    Citizen Reporter Sites – Overlooked Marketing & SEO If your SEO Plan embraces a content marketing strategy, this is one tip that you just don’t want to miss. Find out how to repurpose your press releases and expand beyond the standard online press release sites. Gain valuable ‘link juice’ (SEO value) and increase traffic to your site. Citizen Journalism Boosts Your SEO and Page Rank Citizen reporter sites are often overlooked. But they are important to online marketing for a few very good reasons; Content marketing If content marketing is one of your primary online social…
  • SEO Package vs. Custom SEO by Lisa Chapman

    Lisa Chapman
    10 Feb 2015 | 6:00 am
    Can a Search Engine Optimization Package Deliver Results – Page One Google? Did you know that 70% of your Target Audience uses online search to find your service or product, and 75% of them never click past the first page of results? What is SEO? According to Wikipedia, “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (‘organic’) search results.” It’s not always about getting visitors to your site, but getting the right kind of visitors. That’s what MOZ proclaims at the…
  • How to Create a NEW LOGO for your Small Business or Professional Service by Lisa Chapman

    Lisa Chapman
    21 Jan 2015 | 11:51 am
    Find Logo Designers – Fast, Affordable and Amazing Quality One of my favorite clients recently approached me with the need to have a logo created. He has a professional consulting practice, a website and a blog. The Problem: his brand hasn’t been developed and he wants a new logo to give it punch and memorability. I’m going to show you exactly how to get your quality custom logo designed for $5! Logo Ideas My client wants to use the image of an anchor. So I jumped online and performed a quick search on Google Images for the keyword term ‘anchor logo’. See what it returned for anchor…
  • An Entrepreneur Shares His New Business Ideas by Lisa Chapman

    Lisa Chapman
    29 Nov 2014 | 8:01 am
            I Want to Start a New BusinessA Real Case Story As told by Brian Cox Im about to share some of my business ideas with you, and I would like to hear your comments and feedback. I want to help people with their budgets and 1040EZ forms. This is the reason why: I know that some individuals (my target customers) need a quick loan during the Holiday Season. My future customers may think along these lines: Because I live paycheck to paycheck, how will I get quick money for Holiday gifts?I know Im going to get fleeced, but Ill probably just get a tax refund anticipation…
  • Your Newsletter Can Be Quick, Easy and POWERFUL by Lisa Chapman

    Lisa Chapman
    22 Oct 2014 | 10:59 am
    How to Steal your Audience’s Attention and Beat Your Competition SME Rand Fishkin HOT OFF THE PRESS: I just found this beautiful approach to building recognition of your brand, increasing your audience, adding real value to the online conversation & knowledge base, and making it all very easy. That’s a tall order and might seem like a lot of work – even overwhelming. But it’s not. The most brilliant approaches are often the simplest. The email newsletter below came from one of my subject matter expert’s (SME’s) newsletter subscription. I subscribe because I know that they…
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    OnQ Marketing » Blog

  • SEO Auditing Your Local Council Website: Whittlesea, Wyndham and Casey

    Quentin Aisbett
    23 Mar 2015 | 9:25 pm
    How important is Search Engine Optimisation to local government? Traditionally, SEO is considered an effective way for businesses to drive online traffic. As local councils do not have to compete for the services they provide, SEO is rarely a priority when updating their websites. But would implementing basic SEO improve their sites and therefore make […] SEO Auditing Your Local Council Website: Whittlesea, Wyndham and Casey is a post from: OnQ Marketing
  • OMG The Race Is On To Get Your Website Mobile

    Quentin Aisbett
    23 Mar 2015 | 12:25 am
    As Google strives to provide users with the fastest, most relevant search result possible, the way in which it ranks each site continues to evolve. In 2010 it introduced speed as a ranking factor. In 2011 Google’s Penguin update was created to penalise poor quality sites, and in 2012 they started penalising spam sites with […] OMG The Race Is On To Get Your Website Mobile is a post from: OnQ Marketing
  • Marketing Ideas for Car Dealers

    Quentin Aisbett
    19 Feb 2015 | 11:37 am
    A lot sure has changed since I first wrote about car dealers and digital back in 2011. Back then I wrote about Ford and other manufacturers leading the way but unfortunately leaving their dealerships behind when it came to moving their advertising spend into digital. At the time the local car dealer still owned the […] Marketing Ideas for Car Dealers is a post from: OnQ Marketing
  • Australian Marketers Suffering From A Crisis of Confidence With Content

    Quentin Aisbett
    4 Jan 2015 | 3:44 pm
    How can it be that Australian marketing professionals consider their content marketing efforts less effective than last year? Could they be suffering from a crisis of confidence? The Content Marketing Institute in partnership with Australia’s Association for Data-Driven Marketing and Advertising recently compiled their third annual report, Content Marketing in Australia 2015: Benchmarks, Budgets and […] Australian Marketers Suffering From A Crisis of Confidence With Content is a post from: OnQ Marketing
  • How Digital Impacts The Local Retailer? [STUDY BY GOOGLE]

    Quentin Aisbett
    15 Dec 2014 | 2:20 am
    Many local retailers think that the rise of digital has lead to a downturn in business, suggesting that they can’t compete with the online shopping experience. But according to a recent study commissioned by Google, digital can in fact enhance your business, if used properly. In ‘The 3 New Realities of Local Retail’ Google outlines […] How Digital Impacts The Local Retailer? [STUDY BY GOOGLE] is a post from: OnQ Marketing
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    Smedio - Business Ideas Worth Sharing

  • Why Mobile Gaming is the New Landscape for Advertising

    Douglas Idugboe
    23 Mar 2015 | 10:12 am
    What does mobile gaming mean for advertisers? Advertising relies on a fairly fundamental principle: put your product where the eyes are. No matter how good a product or service may be, if people don’t know about it, then it might as well not exist at all. Many good products have failed to live up to their potential due to poor advertising (and it’s probably true that many more inferior products have found great success through the power of advertising alone). This principle explains why, increasingly, advertisers are starting to look at mobile gaming. There were 144 million mobile…
  • A Day in the Life of a Digital Marketer

    Douglas Idugboe
    18 Mar 2015 | 11:31 pm
    A Digital Marketer engage in a lot of digital marketing activities to attain her objectives. What is digital marketing? It is the engine that drives today’s business, big or small. Effective digital marketing is the marketing that bridges electronic technology with psychology in the marketplace. How a Digital Marketer operate this engine to drive a business forward is what this infographic is all about. Here’s a day in the life of a Digital Marketer: Source: Best Marketing Degrees The post A Day in the Life of a Digital Marketer appeared first on Smedio - Business Ideas Worth…
  • How to Get Customers Without Spending Any Money

    Douglas Idugboe
    13 Mar 2015 | 12:03 pm
    Every business wants to know how to get customers without spending any money. The early stages of micro star-ups may actually demand ingenious ways to make that happen if they must survive. If any business, big or small, is to survive in the long haul, it must understand and operate in the customer-lifeblood principle that says, “without sales, there’s no business.” In this infographic produced by Quicksprout, titled How to Get Customers without Spending Any Money, you’re going to learn 9 simplified ways your business can get customers without spending any money.
  • The Ultimate Guide to Creating a Killer Explainer Video

    Douglas Idugboe
    27 Feb 2015 | 10:54 am
    It used to cost multiple thousands of dollars, and was tedious, to create explainer videos. Now that explainer video creation tools like VideoMakerFX have made it easy and affordable to create, this infographic created by Quicksprout serves as an “Ultimate Guide to Creating a Killer Explainer Video”. With this infographic, in combination with explainer video creation tools like VideoMakerFX, you now have what you need to create killer explainer videos that convert. Source: Quicksprout The post The Ultimate Guide to Creating a Killer Explainer Video appeared first on Smedio -…
  • How to Use Social Media for Effective Customer Engagement

    Stan Roach
    3 Feb 2015 | 10:19 am
    How to use social media for effective customer engagement? Everyone’s aware of the might of social media. From creating a phenomenon out of the lesser-known, sharing content far and wide, to making videos go viral, we’ve witnessed the ease with which people gain and spread information through the various social media platforms. While a majority of us use these platforms for fun and entertainment, some of the top global companies have made using them an integral part of their marketing communication activity. And why not? After all, that’s where everyone is, right? What better way to…
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    Professional Services Marketing Today

  • Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation

    Clark Buckner
    27 Mar 2015 | 6:24 am
    Hinge’s Managing Partner, Lee Frederiksen, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on strategies to improve marketing automation. The series explores a variety of business and technology landscapes through conversations with industry leaders. Lee joined me to discuss lead generation strategies, lead nurturing tips, and marketing automation strategies. Here are a few of the highlights from our conversation: TECHNOLOGYADVICE: How have you used Behavioral Psychology as your secret marketing automation ingredient to help companies grow? Lee:…
  • Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage

    Kevin Bloom
    26 Mar 2015 | 10:02 am
    As AEC firms’ online presence becomes more and more critical to driving new business, it is important to understand how your firm stacks up against the competition. Not only will it allow you to make more strategic marketing decisions, it will present opportunities for your firm to stand out against your competitors Research from the Hinge Research Institute has shown that over 80% of professional services buyers will go to a firm’s website to evaluate them. Buyers expect to have information at their fingertips to evaluate firms. They will do their research, create a shortlist,…
  • 7 Offline Marketing Strategies that Support Your Online Brand

    Sylvia Montgomery
    25 Mar 2015 | 6:23 am
    For many professional services firms, online marketing has become front and center over the last five years, Why? It can be easily measured and is often less expensive than traditional marketing. But that doesn’t mean there aren’t still plenty of offline marketing techniques that can help build and support your firm’s brand. In fact, truly effective marketing strategies tend to take advantage of both online and offline initiatives to create a well-rounded, multi-faceted approach.  When done together as part of a complete marketing strategy, offline and online marketing…
  • Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan

    Teresa Slider
    24 Mar 2015 | 6:33 am
    While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. This is a race that’s won by more tortoises than hares—slow, steady, persistent progress. Your technology firm needs to be in the social media race for the long run. That requires a game plan that’s achievable and, above all, avoids social media burnout. A Race Worth Winning Social media marketing is not just a campaign – it’s a commitment. It serves as a critical yardstick for your prospects and clients to compare you and your firm with the competition.
  • 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm

    Lee Frederiksen
    23 Mar 2015 | 7:13 am
    When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified. In this approach, the goal is to be compelling and persuasive enough that the audience responds and engages with your services. These kinds of techniques certainly have a place in your marketing tool belt. But the world of B2B marketing strategies has expanded, and the behavior of professional services buyers has changed. Buyers are much more likely to do a Google search to find…
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    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • Quality vs. Quantity: Which Relationship Marketing Style is Best for Your Company?

    Sydni Craig-Hart
    12 Mar 2015 | 6:00 am
    How you communicate with and engage your customers is the most important aspect of your business and your brand. After all, it is in building long-lasting connections that you build long-lasting businesses. Just like your overall marketing strategy, your relationship marketing style does not come in a one-size-fits-all package. Relationship marketing focuses on customer retention and the quality of engagement of the customer with your brand. Following is an overview of the two main relationship marketing styles. Which one is right for your business? Relationship Marketing: A focus on quality…
  • 5 Ways to Stay Organized and Be More Productive With Your Marketing

    Sydni Craig-Hart
    5 Mar 2015 | 6:00 am
    It’s not easy to stay organized and be productive when you’re running a small business. Chances are you spend most of your day wearing different hats, taking meetings and calls, dealing with clients and customers, putting out fires – you know, running your business. No wonder marketing so often ends up an afterthought – the thing you do when you miraculously find a bit of extra time, or when a slump in sales necessitates swift action. But what if you could not only get organized, but actually stay organized long enough to reap the benefits of increased productivity? What if you could…
  • 7 Ways to Build Profitable Relationships with Your Email List

    Sydni Craig-Hart
    26 Feb 2015 | 6:00 am
    Social media is no longer the exception when it comes to small business marketing – it’s the rule. So why are so many marketing experts turning up their noses at Facebook and Twitter, and instead focusing on email marketing? The answer is simple: email marketing is the #1 way to build profitable relationships with your customers. By making email marketing your top marketing priority, you’ll be able to cash in on relationships that are infinitely more intimate than those cultivated on social media. After all, receiving a personal email in your inbox is a lot more meaningful than glancing…
  • 7 Easy Ways To Get Customers To Buy Again

    Sydni Craig-Hart
    16 Feb 2015 | 4:00 am
    It is 5-10x cheaper to engage a past client than it is a new one. On average existing clients spend 67% more than a new one! Here's how to stay in touch authentically with your clients and build repeat business. Our FREE toolkit will help you with the details: The post 7 Easy Ways To Get Customers To Buy Again appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • Why Planning Is The Most Important Step In Your Website Design Journey

    Sydni Craig-Hart
    20 Jan 2015 | 6:00 am
    You would think that getting a website that works would be as easy as finding a designer you like, telling them what you want and badabing badaboom you have a client magnet! Unfortunately that’s not the case. The problem is that most small business owners take a “looks” approach when they start their website design. They pick the colors, they have a vision for ideas that they want to convey with imagery, and they have some ideas for sweet doohickies that will make it all cutting edge… and that’s it. What they’re missing is the functionality and strategy that needs to go into…
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    Perfect Balance Marketing

  • How to use Pinterest to market your wedding business

    Lucy Thornton
    23 Mar 2015 | 2:29 pm
    How to use pinterest to grow your wedding business 2015 from thorntonlucy
  • My top 5 digital marketing tools for small businesses (hint: they’re all free)

    Lucy Thornton
    1 Mar 2015 | 1:43 pm
    Business rates, wages, supplies, rent, stock – the list of outgoings for a small business can be extensive, making cash flow an issue when making marketing decisions. But there are some incredibly powerful marketing tools out there to ensure your marketing is platinum standard, even if your budget isn’t. 1. Mailchimp Email marketing is one […]
  • Ocean Blue apartments – digital marketing campaign

    Lucy Thornton
    1 Mar 2015 | 9:02 am
    Ocean Blue luxury Apartments near Padstow, Cornwall, offer five star accommodation on the beautiful white sands of Treyarnon Bay. Lucy worked with the team at Ocean Blue to develop and implement a digital marketing strategy which incorporated social media and e-marketing to drive bookings.  The results were impressive with a significant growth in online audience, […]
  • Cornwall Apprenticeships Campaign

    Lucy Thornton
    1 Mar 2015 | 8:55 am
    Cornwall Apprenticeships Campaign is a county-wide initiative to improve awareness of Apprenticeships amongst key target groups of young people, parents, teachers and employers. Lucy worked with the project co-ordinator to implement regular e-marketing, social media and content marketing that generated a 2x increase in email subscribers, the launch of a successful weekly Twitter chat and social […]
  • Indulgence Yacht Charter – website & social media campaign

    Lucy Thornton
    1 Mar 2015 | 8:48 am
    Indulgence Yacht Charters offers a luxury 35m yacht for hire in the Western Mediterranean. As part of a wider marketing strategy to raise awareness of the yacht’s service amongst key decision-makers in the conference and events industry, Lucy developed a new website and social media strategy for the company which has already brought bookings for […]
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  • Why a well managed Agency search is more critical than ever

    Stephan Argent
    26 Mar 2015 | 2:31 pm
    This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 If you’ve ever undertaken your own agency search, you know they can be disruptive, costly and confusing exercises. Agency searches need to be well planned, carefully coordinated, and skillfully structured to deliver the best possible outcome for both marketer and agency. But if you’re thinking about an agency search or even about to pull the trigger on one, and are thinking, “Come on, how hard can it be…?” – here are some…
  • When money talks in a pitch, why does everyone else shut up?

    Nathan Hodges
    24 Mar 2015 | 2:31 pm
    This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. The ‘race to the bottom’ accelerates We’ve all heard of the pitches where price is the overriding factor. You’d think they’re the kinds of pitches most right-thinking marketers and agencies would try hard to avoid, work hard to call out, and fight to prevent. As we all know, when the game is simply ‘lowest price wins’, the glory of new business success…
  • Are advertisers paying for all the production bells and whistles?

    Clive Duncan
    22 Mar 2015 | 2:36 pm
    This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money solutions to the advertiser. I have recently noticed that many production companies are adding equipment and crew that are not required, and are thus over-resourced for the level of production needed to produce a TVC as storyboarded. Do you need to be prepared for any creative variation? With the demise of 35mm film as the main capture medium for the…
  • Picking the next winner? All trends are overrated says Peter Thiel

    Stephen Molloy
    19 Mar 2015 | 2:42 pm
    This post is by Stephen Molloy,  a leading authority on digital and mobile apps, partnering with the best and brightest in the field from across the world to deliver solutions for iPhone, iPad, Android and Windows.  Last week a small group of us got to tune into a live stream from New York. Peter Thiel was launching his new book Zero to One: Notes on Startups, or How to Build the Future. Many things were discussed from disruption models to the future of sustainable food. Lessons from Entrepreneur Peter Thiel and his new book If you want to create and capture lasting value, look to build a…
  • A cynical view of the on-going media agency saga?

    Nathan Hodges
    17 Mar 2015 | 2:29 pm
    This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. I did a lot of work with party political clients in the nineties. It was great fun a lot of the time, and I learned plenty from some very smart operators. As a natural optimist, it also left me rather more cynical than I like to be about the contrast between public and private behaviour. Ever since, I’ve had to make a bit more of an effort to remain Mr Brightside. But…
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    Inbound Unwound - Marketing Insights

  • Five Marketing Budget Cuts Today To Fund Inbound Marketing Tomorrow

    27 Mar 2015 | 5:15 am
    You love the idea of inbound marketing, but you hate the idea of paying for it. Not a huge challenge when you look at your budget. Without looking too hard, you’re going to find a handful of old-school marketing tactics that are costing you money and likely not providing a whole lot of return. One of the most important questions you need to be asking is, “How much money do I need to find in my budget?” This isn’t easy to answer in a blog article, but let’s make two assumptions. First, the bigger your marketing goals, say you want to grow your business from $5M in revenue to $10M in…
  • Why You Need To Be Social With Social Media Marketing

    26 Mar 2015 | 5:30 am
    Perhaps one of the more complicated tactics in the inbound marketing playbook is social media. It offers marketers so much promise, yet we’re all still trying to learn exactly how to make it work to help businesses get found, get leads and close new customers. We’ve done a number of experiments with social media marketing. We’ve found that while the automated posting and systematic placement of content works to increase a client’s reach on social networks, a more conversational approach works even better to drive new visitors and leads.
  • Why Inbound Marketing Needs Optimization, Just Like Search

    25 Mar 2015 | 6:22 am
    Inbound marketing shares some interesting characteristics with search engine optimization, and we can learn a few tricks from SEO that help us get better results from inbound marketing programs. Search, unlike some other tactics, provides a constant flow of data and feedback on performance. With a few clicks, you see how well you rank for keywords and how many visitors are coming from organic search. The SEO specialists have taught us that optimization is something that happens daily, weekly, monthly – and actually never stops. When you hired your first SEO expert five or six…
  • How Inbound Sales Pairs Perfectly With Inbound Marketing

    24 Mar 2015 | 5:55 am
    The changes in buyer behavior have dramatically altered how we should be thinking about marketing our companies, and inbound marketing is the perfect methodology. But, what about how we sell? How different is sales from marketing, and don’t we need to change our thinking about sales, too?
  • Inbound Marketing: Don't Dis The Gmail Address As A Bad Lead

    23 Mar 2015 | 7:00 am
    Inbound marketing and traditional marketing share some similar challenges. One of the most significant is that both types cast wide nets and sometimes catch leads who might not fit the perfect persona.
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    Shopper 360

  • This Week In Shopper Insights: 3/16/15 – 3/20/15

    Ryan Polachi
    23 Mar 2015 | 10:24 am
    First Ever ‘Google Shop’: Looking into Google’s retail strategy Retail Mobile Strategy: Engaging customers and strategies that will help Consumer Behavior: Do gas prices influence consumers when buying cars? Mobile Commerce Is Changing: How cryptocurrency is considered more secure than mobile wallets Shopper Marketing: Spending has doubled over the last two years 5 Disruptive Tips That Will Revolutionize Retail for Marketers  The Omni-Retailer’s Future: What several retailers are doing to bridge the gap between physical and online shopping Effective Brand Management:…
  • The Connected Car Set to Drive Billions of Dollars in Revenue

    18 Mar 2015 | 12:00 am
    Since the first car was made around 1885 by Karl Benz, the automobile industry has been improving and advancing ever since. Most recently there has been a huge push for cars that are more connected and focused on driver assistance. Today, there is a big opportunity on the market for dashboards as a digital platform, which is very appealing to carmakers, digital media companies and marketers. In fact, dashboards as a digital platform within cars have the potential for revenue of around $152 billion by the year 2020. Special features within cars are going to be on offer with a special focus on…
  • Call for Presenters Now Open: The International Shopper Insights in Action Event

    10 Mar 2015 | 6:56 am
    Interested in Speaking at The International Shopper Insights in Action Event? Submission Deadline: 27 March 2015 The 5th Annual International Shopper Insights in Action Event, taking place on 11-13 November 2015, unites Consumer Goods Manufacturers, Retailers and their partners to share best practices, insights creation and excellence in activating insights at retail. The best minds in shopper insights, shopper marketing, category management, loyalty & analytics and more gather to prepare themselves and their organizations for continuous and unprecedented changes in the retail landscape.
  • The omnichannel future: A list of 25+ Innovative Shopping Experiences in Retail

    2 Mar 2015 | 10:21 pm
    While technology innovations such as beacons, mobile, wearables or disruptive omnichannel solutions have been accelerating rapidly, more than ever before and creating chaos within the retail industry, “retailers such as Rebecca Minkoff, Kate Spade Saturday or Waitrose have quickly adapted and have begun paving the way for an innovative fusion between brick-and-mortar and digital, offline and online shopping.” Whibsi put together this list of 25+1 inspiring recent shopping experiences by retailers showcased below: Related articles 2013 in Review: What they learned about…
  • This Week In Shopper Insights: 2/23/15 – 2/27/15

    Ryan Polachi
    27 Feb 2015 | 11:29 pm
    Consumers Are Not Happy Shopping in Stores: Grocery stores took a big hit last year and Walmart struggled as well Six Trends CPG Brands Must Embrace To Win With Millennials Why Omnichannel Retail is More Than a Buzzword: Microchipped systems having a big impact than cynics want to believe Is a Google “Buy Now” Button Inevitable? 4 Challenges that may derail this future Driving Customer Relevance Using Marketing Analytics: Customers crave personalization and relevance 6 Tips On Talking To The Post Generation UI Does Not Equal UX: They actually are different Creating A Successful…
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  • Thinking About eCommerce? Here is What You Need to Know

    Misha Felicity
    23 Mar 2015 | 11:13 am
    Starting an eCommerce store requires effort, and it is pertinent to start off this eCommerce venture by chalking out a systematic business plan, and then moving forth in a step-by-step fashion. A holistic and practical business plan should encompass necessary facets, such as a good team that one can easily work along with, a time frame required for the start-up venture to flourish, the investment needed etc. Moreover, it is extremely important to jot down the various risk factors involved when starting up an online store, and different solutions to counter these factors. Looking to Optimize…
  • By The Numbers: 8 Interesting Meerkat Statistics

    Craig Smith
    19 Mar 2015 | 10:43 am
    Every year, there is a new darling of the digital world coming out of South By Southwest (SXSW). This year was no different, with the brand new live-streaming app Meerkat taking its place as the clear darling of the digital influencers at SXSW 2015. Despite taking a pretty significant blow just before the start of SXSW, when Meerkat's access to Twitter was limited, their stats coming out of the event show that it didn't slow their growth much. Whether Meerkat can survive the cold shoulder (and possible competition) from Twitter remains to be seen. In the meantime, here are a few of the more…
  • By the Numbers: 23 Amazing Kickstarter Statistics

    Craig Smith
    17 Mar 2015 | 1:55 pm
    One of the most innovative products to come out of this most recent digital revolution is one that is aimed at spotlighting other innovative projects. For over five years, Kickstarter has been an excellent resource for inventors and creators to solicit the financial support of others in their niche in hopes of making their dreams reality. We can thank Kickstarter for tens of thousands of funded projects including the Pebble smartwatch and Oculus Rift. With a site dedicated to crowdfunding projects, there are certainly plenty of stats available to sift through. Here are some of the more…
  • By the Numbers: 14 Interesting Slack Statistics

    Craig Smith
    16 Mar 2015 | 7:47 pm
    The team messaging app Slack has only been around for about a year, but it has certainly created quite a stir among influencers in its short existence. While it only has 500,000 daily users currently (a relatively small user tally these days), those who use Slack rave about the product and its user engagement stats are very impressive. Slack stands poised to grow and become a real player in the group messaging market in 2015, so I wanted to take a quick look at some of their early numbers. Looking to Optimize Your LinkedIn Profile? Check out my latest best-selling book Leveling the Playing…
  • By the Numbers: 16 Amazing Etsy Statistics

    Craig Smith
    15 Mar 2015 | 8:56 am
    Etsy was started about 10 years ago, but has come on strong over the past few years as the visual web has come into its own. Etsy has become the go-to ecommerce site for all things handmade and artists and craftspeople from all walks of life have found success selling their products on its platform. Etsy's success has not shown any signs of slowing down, so I decided it was time to dedicate a stat post just to them. Looking to Optimize Your LinkedIn Profile? Check out my latest best-selling book Leveling the Playing Field: A Small Business Guide to Generating Leads on LinkedIn to get all the…
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    New Media and Marketing

  • Mobile growing but PC’s still rule

    28 Mar 2015 | 9:50 am
    According to Comscore “mobile platforms are not eating into aggregate time spent on desktop, which has still grown 37 percent over this time period.”  More than 3/4 of all digital users are now using both desktop and mobile platforms to access the Internet. Key Findings: While most of the growth in digital media consumption over the past four years has occurred on smartphones (up 394 percent) and tablets (up 1,721 percent), these mobile platforms are not eating into aggregate time spent on desktop, which has still grown 37 percent over this time period. The digital media pie…
  • Is pull marketing really viable?

    24 Mar 2015 | 5:40 am
    Pull marketing, we keep hearing about it, but do consumers really have the time to interact with all the content and social media trying to pull them into brands?  My theory, based on two years of qual and quant research is that the answer to that is NOGreg Satell over at Futurelab says As audiences continued to fragment and digital technology made it increasingly viable for brands to become publishers, many began to think that maybe it was time to turn the funnel on its head. Rather than pushing consumers with awareness, they would pull them through it using inbound strategies, like…
  • Why do so many digital marketers fail?

    23 Mar 2015 | 7:14 am
    I have just been reading some of the summaries from the latest gathering of digital marketing “stars” (in their own minds) at SXSW and it’s no wonder that there is so much money that is being wasted in digital marketing.  Would I like to be able to whatever I want when it comes to marketing online?  You bet, but I understand that my client is in business to make money and I have to clearly show them that what we are doing is  driving brand objectives. If you think that the top brand, who are doing well in digital marketing, are immune to mistakes you need to look no…
  • The “Membership Economy”

    21 Mar 2015 | 9:06 am
    Many of the heavy hitters of the corporate world – like Apple, Amazon and just about every big start-up around – are busy at present changing their business models from selling individual products to offering memberships which generate ongoing recurring revenues. This is indicative of the rise in the membership economy which looks set to become much larger in the future. So what is the “Membership Economy”? Pure and simple membership means customers engage with an organization or a group on an ongoing basis. It’s where an organization puts the customer relationship at…
  • Can marketing overcome a bad product strategy?

    16 Mar 2015 | 6:03 am
    Marketing can’t make up for a bad product strategy and Keurig is finding that out that hard way.  The single serve coffee maker, owned by Green Mountain, has stumbled badly with the introduction of its latest coffee maker and consumers are taking noticeThe single serve coffee market is exploding led by Keurig but the marketing environment is getting hostile.  First, the owner of the single serve machines said that “he wished he hadn’t invented the machine” because of the potential damage to the environment from used Kcups.  Then Keurig decided to integrate a DRM…
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  • Google’s one stop bill pay option

    25 Mar 2015 | 4:23 pm
    It seems like everyone from Samsung to Facebook is looking at how they can help you with your money. Google’s new service called pony express will allow users to pay their bills online as an... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Get out of That Creative Rut!

    Baker Creative
    5 Mar 2015 | 11:02 am
    Stuck in a creative rut? We all face times where we can’t come up with new ideas, lack motivation and end up frustrated. Although we tend to think of creativity as being spontaneous, just like other... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Are you built to run your own business?

    12 Feb 2015 | 2:30 pm
    Who hasn’t dreamed of starting their own business? After all, you can set your own work hours, wear what you want and not have to answer to anybody, right? Not exactly. Starting your own business is... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Tips to be more organized this Year to increase productivity

    Baker Creative
    27 Jan 2015 | 7:49 am
    Spending a lot of time inside this winter? Use it to make your life a little easier. Keep busy by organizing all those things that you’ve “been meaning to get to.” Now is the perfect time to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Afraid of networking? Tips to be successful…

    22 Jan 2015 | 7:36 am
    Some of the reasons people are afraid they can’t get out of a conversation with the other person or they fear they may say the wrong things. Networking isn’t always defined by your local... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Mark Di Somma: The Upheavals Blog

  • How do you measure brand potential?

    26 Mar 2015 | 12:59 pm
    By Mark Di Somma Whilst the measures for evaluating what a brand is worth are well established, those for quantifying a brand’s potential seem less so. In general, brands are valued on their residual equity (what they are associated with and the depth and competitiveness of that association), their competitive performance and how much they […]
  • 6 ways to keep your lead as a brand

    23 Mar 2015 | 3:16 pm
    By Mark Di Somma Everyone talks about growth and for the need to become a market leader. But once you’ve become the number one player, then what? What do you do after that to retain the lead you’ve worked so hard to get and that has now made you the target of everyone else’s aspirations? […]
  • The role of brand in assessing business health

    19 Mar 2015 | 2:50 pm
    By Mark Di Somma Brand will tell you a lot if you let it. How you brand, what you brand, where you’re found, who buys you and how often … these and many more questions are all things that competitive businesses ask themselves on a regular basis. I see brand as a highly effective lens […]
  • Building the most likeable brand structure

    16 Mar 2015 | 4:29 pm
    By Mark Di Somma Whilst much has been written about when you should revisit your brand architecture and the things you should consider in doing so, often the conversations around how to structure brands seem to centre on hierarchical concerns. “What do we have?” “How do we need to group it?” “How many levels?” “Is […]
  • 6 sure signs of a truly trusted brand

    12 Mar 2015 | 1:28 pm
    By Mark Di Somma It’s the thing that every brand craves – to be an unquestioned part of its customers’ lives. But how do you know you’ve become a truly trusted brand? Here are six ways to evaluate whether your brand is winning over today’s highly aware and cynical consumers: You’re believed: Obvious, right? Absolutely […]
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    Zach Heller Marketing Blog - Zach Heller Marketing

  • “I” of the Consumer Week in Review

    Zach Heller
    28 Mar 2015 | 8:15 am
    As a marketer, unless you run your own company or are lucky enough to have complete autonomy, sometimes you have to take directions from others. You have an idea that gets shot down. Or you’re told exactly how to market something. It comes with the territory. The key is to do everything in your power to make it work. Learning how to succeed with others is key to growing and advancing in the field.Here are last week’s posts for your review:Market To Mondays – Part 2When to Start Marketing to SomeoneWhen to Stop Marketing to SomeoneHappy Saturday!3 Ways to Boost Your Marketing…
  • When to Stop Marketing to Someone

    Zach Heller
    26 Mar 2015 | 11:20 am
    The story goes that not everyone you market your products to will end up purchasing them. Some people don’t need what you’re selling. Some people can’t afford it. Some people are satisfied with your competitors.Some marketers may argue that it is worth continuing to market to people as long as you can. You never know what can happen. People change their minds. Their situations change.But I say sooner or later, the time and financial cost of marketing to these folks outweighs the potential benefits. Know what’s working and what’s not, and change what’s not working as quickly as you…
  • When to Start Marketing to Someone

    Zach Heller
    25 Mar 2015 | 7:45 am
    Do we market to the masses or do we market to individuals?I think that’s an important question to ask. Companies used to spend their money marketing to the masses. Now, it’s important to market to individuals, even if it’s on a massive scale.People are different. Their needs are different. The way they make decisions are different.So how is a marketer supposed to know when an individual is “ready to be marketed to”?If they’re looking for something you offerIf they have a need you can fillIf they have a problem you can solveIf they will soon have that need or that problemIf…
  • Market To Mondays – Part 2

    Zach Heller
    23 Mar 2015 | 7:01 am
    Welcome to the latest edition of our new weekly blog series, Market To Mondays. Each week, we will introduce you to a new group of people you should market to. We’ll tell you who they are, why you should market to them, and how you might get started.Last week’s group was Website Visitors.Today’s Group = Past CustomersThe people who have purchased from you in the past are an ideal audience to market to. Why?Because you already spent the money it took to get them to buy in the first place. They already know who you are. They already took the risk of buying from a company for the first…
  • “I” of the Consumer Week in Review

    Zach Heller
    21 Mar 2015 | 9:05 am
    Watch March Madness Games Online Live. It's that time of year!Here are the posts that we posted last week:Market To Mondays – Part 1How a Social Media Contest Can Grow Your BrandHow to Become IndispensableHappy Saturday!3 Ways to Boost Your Marketing Knowledge:Subscribe to the monthly newsletter to get answers to all your marketing questionsAsk a marketing question that you’d like me to answer for youSubscribe to the blog and never miss another marketing post
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    The Bullet | Branding Blog

  • Advertising With GST

    Peter Gan
    25 Mar 2015 | 6:28 am
    The nation is in disarray! With a looming international debt crisis coupled with the onset of the Goods and Services Tax this April 1st (I’m still hoping it’s an April fool’s prank), the citizens of Malaysia are all panicking about money. The GST is serious business, providing a uniform taxing system for all industries thus lowering business cost and increasing Malaysia’s global competitiveness as no GST will be levied on items leaving our ports. But there is never any fun in all this serious talk? In good Malaysian fashion, everyone’s been taking a stab at the idea of GST. From…
  • Seriously, How Is Junk Food Still A Thing?

    Peter Gan
    18 Mar 2015 | 3:55 am
    As the general public have repeatedly voiced their distaste for overly processed, chemically infused, heart stopping, diabetes inducing foods, one thing is evidently clear – the people have spoken and we’re kicking JUNK out. Yes, healthy living and fitness have grown to be more than being just a phase or another box to tick during your midlife crisis. It’s real and it’s snowballing fast, ploughing through all that stands in its way! Fast food brands as well as processed/canned goods are bearing the brunt of this fresh food revolution as these companies are struggling to keep afloat…
  • Great Branding: Made in Chinatown

    Peter Gan
    11 Mar 2015 | 2:34 am
    Did you know that there’s a Chinatown in almost every major city across the globe, with the earliest having emerged from as early as the 1500s? It all started when a mass emigration known as the Chinese Diaspora took place, where thousands of Chinese fled mainland China due to wars, starvation and invasion from foreign countries. When they arrived to their newfound homes, the Chinese populated certain districts, especially a seaport, and as time passed these districts turned into the Chinatowns of today. Historically, Chinatowns were ethnic enclaves of the Chinese expatriates who were…
  • Is Your Brand Black & Blue OR White & Gold?

    Peter Gan
    4 Mar 2015 | 5:32 am
    The photo of the dress by Roman Originals has taken the Internet by storm recently, flooding social media sites and becoming the headline of news portals around the world. While the actual dress is blue and black, the photo itself was a rare occurrence as it found a unique perceptual visual boundary that was able to dupe the world into seeing different colours from one another. Scientists say it’s due to how our brain perceives colour differently from one another under certain lighting. Whatever the case, this lesson in perception  resonates deep when it comes to branding. The meaning or…
  • A Brief Story Of Women In Advertising

    Peter Gan
    25 Feb 2015 | 5:35 am
    Advertising has come a long way from the heydays of primal chest thumping and hyperbolic proclamations of supremacy. We’ve also made headway in regards to the plague of adverse gender appropriations (read misogyny). Ever since the advent of modern marketing, women’s roles within society has been carved out as one that was inferior to man. To be fair to the advertisers of the time, it was a systemic issue that manifested itself in commercial communications. Nonetheless, it was a vicious time in advertising where a women’s stature was constantly undermined. Ads were fraught with messages…
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    Create + Design + Market

  • Strategy and Goals For Your Website Project

    Sherry Holub
    10 Mar 2015 | 10:08 am
    I think we’re finally to the point where almost all business owners know that the internet is pretty important and that they should have a web presence. For some, this is where it stops – they know they need it and that’s it.  Like most marketing (yes, your website is marketing for your business), it’s important to have a strategy in place to help you with defining your goals.… Continue Reading
  • Client Spotlight: Michael Paul

    Sherry Holub
    2 Mar 2015 | 9:36 am
    Continuing with our celebration of our 20th year in business and all the awesome clients that are still with us after many years, we’re putting the spotlight on a guy who’s pretty used to spotlights: Michael Paul. We’ve been working with Michael for over a decade. We’ve helped him with each iteration of his main website as well as the website for his entertainment company.… Continue Reading
  • SEO and a Successful Online Marketing Strategy

    Sherry Holub
    12 Feb 2015 | 9:22 am
    You just launched your brand new website, but you type in your product or service in a web search and your site is nowhere to be found! You wonder what gives? You hired a professional company to build the site. You might have even hired a copywriter. Unfortunately, the old phrase, “build it and they will come” does not apply to websites.  Search engine optimization (SEO) and search engine marketing (SEM) are specific digital marketing services that can help people find your website online.… Continue Reading
  • Are you making these basic business blunders?

    Sherry Holub
    6 Feb 2015 | 8:07 pm
    Whether you’re just starting a new business venture or you’re a little more established, there’s a short list of things you definitely should not do. I like to call these, basic business blunders. They’re basic in that they’re the ABCs of starting out and marketing your business. They’re blunders because they’re bad business decisions.… Continue Reading
  • Client Spotlight: The Body Archer

    JV Media Design
    2 Feb 2015 | 12:16 pm
    If I had to guess, I think we’ve been working with Robert since around 1999! The first project we worked on together was a custom programmed site for entertainment industry crew members. No matter what avenue of new business he was exploring, he would call us up to help to get it off the ground with design and website programming.… Continue Reading
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    The Ad Contrarian

  • Will Advertising Corruption Scandal Explode? (Part 1)

    26 Mar 2015 | 12:01 am
    Two years ago we wrote, "Not only are online advertisers getting screwed by crooks, some of them are also getting screwed by their agencies."This is suddenly a hot topic. For over two years, the Crack Investigative Team here at The Ad Contrarian Worldwide Headquarters has been reporting on corruption and fraud in advertising -- particularly in the online ad industry.In June of 2013, we said,  "This is the biggest advertising story of the decade, and it's being buried." A bibliography of some TAC writing on this story appears below today's post.)Billions of advertisers' dollars have been…
  • What The Brand Babblers Don't Understand

    23 Mar 2015 | 12:01 am
    Imagine for a second that you're the brand manager for BigSave supermarkets.Your job is to build the BigSave brand so that customers prefer you to SaveMore, and HugeSave.You know how wonderful BigSave is. You want to spread the word. You want consumers to see inside your brand. You want them to know how responsive you are, and how pleasant you are to engage with, and how willing you are to work with them and help them.Building the brand is absolutely essential to your career and central to your life. Once you leave the house in the morning, it is the most important thing you do.Now let's talk…
  • Top 6 Reasons Agencies Love The Web

    18 Mar 2015 | 12:01 am
    The agency business -- particularly "big advertising" -- has adopted a knee-jerk inclination to disparage traditional advertising and advocate for the web. Here's why:1. Doing good advertising is hard. Yapping about precision targeting is easy.2. Doing good advertising is hard. Yapping about collecting data is easy.3. Doing good advertising is hard. Yapping about social media is easy.4. Doing good advertising is hard. Yapping about engagement is easy.5. Doing good advertising is hard. Yapping about technology is easy. 6. Finding people who can do good advertising is hard. Finding people…
  • Stranger Than We Imagine

    17 Mar 2015 | 12:01 am
    I had the occasion to read a wonderful book about advertising last week. It's called The Anatomy Of Humbug and is written by Paul Feldwick.The book is fascinating and superbly written. It takes us from the beginning of the modern era of advertising up to the present with charming anecdotes and intelligent analyses of the people and ideas that have made us the struggling, bewildered ad hacks we are today.It also explores some thought-provoking ideas about the ad person's eternal question: How the fuck does advertising work?Additionally, it motivated me to publish something of my own.Back in…
  • Hi-Tech High School

    16 Mar 2015 | 12:01 am
    Having never been to either one, it's hard to decide which I hate more - Cannes or SXSW. Both of these WorldWide Whack-offs have so much to recommend them.It's like trying to decide which is more important -- Ads That Never Ran or Things That Will Never Happen.Well, anyway, if you are going to Awestin for SXSW, here's some actual advice from three "experts" that appeared in Adweek last week about having a successful trip:"Try to go to the "it" parties as often as a random bar—where there's a lot of interaction and cool stuff going on."  OMG! Totally awesome! Going to the "it" parties…
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  • Real-Time Bidding (RTB) vs. Retargeting – What’s The Difference?

    25 Mar 2015 | 6:02 am
    Retargeting lets advertisers target users based on previous actions. In most cases, users are targeted after visiting a website, but not converting into a lead or a sale. RTBs and retargeting have become closely linked, with many RTBs allowing advertisers to use retargeting for their campaigns. What is Retargeting? Retargeting is a marketing tactic that allows advertisers to track and serve ads to people who have already visited their site. As these users have shown an interest in the advertiser’s product or service, retargeting is often a cost effective way to re-engage the vast majority…
  • 5 Intriguing Social Media Marketing Strategies that Improve Your Marketing Efforts

    23 Mar 2015 | 7:35 am
    Almost all entrepreneurs today know that social media marketing is the ‘next big thing’ and should be taken advantage of. Recent surveys conducted online pointed that “a whopping 92% of marketers claimed that social media marketing proved beneficial for their business as they saw increased traffic to their websites”. Still, a large chunk of entrepreneurs are not aware of the best media tools. Because the capability to grow a business via such networks is limitless. Twitter, Facebook, Instagram, Google+, Pinterest, Tumblr – these are some of the most popular networks each company…
  • HubSpot Discusses How to Generate 2 Million Blog Visitors per Month

    17 Mar 2015 | 10:13 am
    Although many brands have gone on to become successful media companies, very few of them have achieved the level of success that HubSpot has in this regard. This online blog site has managed to build not just one of the biggest blogs in the industry, but three – all of which are updated regularly with top quality content. Over the years, mention has been made that, thanks to its inbound marketing strategies, HubSpot is currently valued at the $1 billion mark. Driving Force in the Form of Joe Chernov The main driving force behind HubSpot’s blog marketing success comes in the form of Joe…
  • How your Business Can Benefit from Data Driven Marketing: What Does the Future Hold?

    16 Mar 2015 | 8:46 am
    Tim Cook recently voiced strong opinions on privacy issues at a cyber security summit in Silicon Valley. With big data fueling personalized marketing strategies, brands are paying close attention to the latest developments in online security and legislation. Providing data sharing and analysis is done openly and with the full understanding of the public, data driven marketing can offer a valuable service to both marketers and their audiences. The relationship between consumer data and privacy is notoriously complex; the summit at which Tim Cook attended preceded the signing of a new order…
  • The Basic Principles of ASO (App Store Optimization)

    13 Mar 2015 | 7:04 am
    ASO – App Store Optimization is a process of improving the rankings and visibility of a mobile app in the app store. There are two main popular ecosystems – Apple’s App Store for all the iOS apps, and the Google Play store for the android apps. Most of the publishers will have their app on both of these platforms; therefore it is important to know the differences between the two. In this post we will focus on the Apple App Store. Is ASO the next big thing in search marketing ? Possibly. The mobile App market is huge. According to there are 1.3 million apps on the…
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    Only Dead Fish

  • Google Firestarters 15: How To Think Differently About Advertising - The Event

    Neil Perkin
    25 Mar 2015 | 2:52 pm
    Monday saw the interested and interesting of UK planning come together for our 15th Google Firestarters event. Our sole speaker on the evening was planning legend Paul Feldwick, who talked about his controversial new book The Anatomy of Humbug: How to Think Differently About Advertising. Paul spent 30 years as an Account Planner at BMP and DDB Worldwide so knows a thing or two about planning and advertising and it was this quote from the book that set the context for the debate: 'Our ability to decide clearly where we want to go in the future, I now believe, depends first of all on our…
  • Why Small Teams Work

    Neil Perkin
    24 Mar 2015 | 3:07 am
    (N.B. This post is part of an occasional series I'm doing, drawing from some of the thinking that's going into the book I'm writing - any feedback is appreciated) 'From the Founding Fathers in politics to the Royal Society in science to Fairchild Semiconductor’s “traitorous eight” in business, small groups of people bound together by a sense of mission have changed the world for the better.' Peter Thiel There is a story (seemingly from a former executive) that whilst at an offsite retreat where Amazon’s senior staff had gathered, some of those staff suggested that employees of the…
  • The Talent Revolution Survey

    Neil Perkin
    22 Mar 2015 | 12:23 pm
    I've done quite a bit of work in the digital skills area and one of the things you see a lot, particularly in non-digital-specialist roles, is a disconnect between intent and action when it comes to training, so anything that gives companies more reason to invest in their people in this way is a good thing. So it's interesting to see that the Google Digital Academy (full disclosure: I do some work with the Google Digital Academy on their Google Squared programme) have got together with a group of industry bodies (including the IAB, ISBA and The Marketing Society) and big advertisers to…
  • Google Firestarters Austin - Engineering Strategy - The Event

    Neil Perkin
    19 Mar 2015 | 6:57 am
    Saturday saw our first ever Firestarters event in Austin, held in the Google Fiber space during SXSWi. We'd themed the event around the intersection of user experience design and strategy which, judging from the audience feedback and debate on the night is rich territory for discussion right now. Perhaps unsurprising given the growth in importance of UX within both clients and agencies, and more generally how tech-savvy design resourcing, expertise and practice is in ever increasing demand (as encapsulated nicely by John Maeda's Design in Tech Report that was launched at SXSW). Our first…
  • The Connector That Disconnects

    Neil Perkin
    17 Mar 2015 | 11:37 am
    I saw a charming talk here yesterday at SXSW by Dutch designer Daniel Disselkoen who themed his session around the idea that familiarity with a subject, our environment, surroundings or routine can limit discovery. This provides the basis for Daniel's work in exploring ways to encourage people to notice and observe more, and to be more self-aware of where our attention is focused. For four years, he made the same journey on the same tram route to the art academy, and realised that he had stopped looking out of the window and being curious about what he might see. So he developed a simple…
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    The Email Marketing Chronicles

  • Beware the Long Scroll in Mobile Email Marketing

    Scott Hardigree
    18 Mar 2015 | 9:37 am
    You know how in old movies some menacing messenger will unroll a long scroll to read a prophecy or curse? We’ve moved way beyond paper and papyrus into phones and phablets, which—ironically—brings us back to scrolling as responsive email design becomes more popular. Beware the scrolling you ask people to do. Responsive design, which adapting your emails and websites to the user’s screen, is all the rage, as it should. Responsive email design enables an optimal user experience in most ways, but it also requires more scrolling rather  and that’s something to consider when…
  • How to Automate an Email Re-engagement Series in Under an Hour

    Scott Hardigree
    10 Mar 2015 | 9:05 am
    Here’s a super-simple plan for automating email re-engagement that anyone can set up in one hour or less. No opens/clicks in 12 months? Dump into ‘inactive’ segment Send 4 emails in four weeks Mix up the Subject line and From line formula (be bold, standout) Simplify email copy, use a responsive template Offer an incentive if possible, use urgency if you can, otherwise use your best controversial or evergreen content Exit series on first open/click If no response, carry on as usual Automate everything That’s it. You’re done. Scott Hardigree is the Founder of…
  • New Logo for Email Industries

    Scott Hardigree
    18 Feb 2015 | 9:00 am
    It’s been nearly a year since we started using a new brand. The reason we decided to use Email Industries was purely practical, I had too many email addresses. Between syncing five accounts and two calendars inefficiency was becoming a problem. There was a quasi-strategic reason too. Due to our growing number of brands it seemed like a good time to create a unified identity that represented our passion and personality as well as our products. We’ve kept the Email Industries under wraps until now largely because our first attempt at creating an identity was embarrassing. We…
  • The Un-Newsletter

    Scott Hardigree
    11 Feb 2015 | 1:00 am
    So I am feeling bored by standard email newsletters. I’m not alone but I am most certainly not anti-newsletter either. The newsletter has been and continues to be an effective tool but maybe we should reconsider how we approach it? Does your newsletter have to be newsy? I suspect when we think email newsletter, we focus on the “news” part and envision something text-heavy and long. That’s still what many newsletters look like in my inbox anyway, and I suspect that’s the format you usually see too. But what if we undid the newsletter, to take the focus off the news…
  • 6 Resolutions to Improve Next Year’s Email ROI

    Scott Hardigree
    1 Jan 2015 | 1:15 am
    While the rest of the email marketing world goes a little crazy with predictions for 2015, predictions you as a marketer can’t control, let’s go a little crazy with the things you can control: your own email marketing program. Let’s talk about resolutions for 2015, rather than predictions. Although email best practices abound, they’re not always adhered to. I get that. It’s easier to keep doing things the same way as before than it is to change your habits. But email is a numbers game, with little, tiny numbers adding up to big dividends. Consider the measly 1%, a number so…
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    Email Critic | Rants and Raves of a Mad Email Marketing Agency

  • You’re not a Spammer. Stop making excuses.

    Scott Hardigree
    10 Mar 2015 | 6:55 am
    Guilt by association. Maybe that’s the problem. Maybe that’s why so many marketers question their right to show up in customers’ inboxes, feeling like they are somehow, in some way, intrusive and annoying and (gasp) spam. Well, you’re likely not based on new research. If MarketingSherpa’s new study is indicative of the rest of the world, and 91% of Americans want to receive promotional emails, then theoretically only 9% of Americans don’t want to. And that means, my dear friend, that no, you’re not a spammer. Maybe instead of being worried about annoying…
  • Why You Need to Get Some Purple Cows into Those Inboxes

    Scott Hardigree
    20 Feb 2015 | 6:19 am
    Quick: How many of the emails currently sitting in your inbox were you excited to see? How many were you anticipating and looking forward to reading? I just took a quick look at my inbox before I typed that question and my answer is zero. Not that I don’t have plenty of emails in my inbox, I do…hundreds. But not a one to pique my interest and perk up my day. Email—still—is boring. Where are my purple emails? Seth Godin’s book “Purple Cow” was published in 2003. In that book, Godin pointed out that seeing cows was nothing new, boring in fact, but you’d notice a purple cow.
  • 5 Responsive Email Design Best Practices to Start Off Your Day

    Scott Hardigree
    14 Jan 2015 | 7:13 am
    Those who are running email campaigns understand the importance of sending out a well-composed email. Every element of the email message from headline to the content to the design must be optimized in order to increase the chances of recipients to perform the desired action. One of the biggest developments in email marketing over the last years is responsive email design. This refers to how the sent message of an email campaign interacts with the screen resolution of devices in which the email is viewed. Given that people can access their email inboxes using desktop, smartphones,and tablets…
  • 5 Reasons Why No One Opens Your Marketing Emails

    Scott Hardigree
    6 Jan 2015 | 5:48 am
    In an ideal world, you’d send X emails and get X opens, not Y, right? I mean, hey, a 94% deliverability rate is great and something you obviously worked hard for, but when that only gets you a 13% open rate, well, that isn’t so great. I have never ever heard of anyone getting a 100% open rate, or even anything close to that. I don’t even open every email I get from my mom. But most businesses aren’t even in the 40% range. Why is that? Lots of reasons. But the five biggest fails that lead to emails delivered and deleted (i.e. not opened) are these: Reason 1: Failing with the…
  • CASL, Canada’s Anti-Spam Law, 6 Months Later

    Scott Hardigree
    16 Dec 2014 | 5:49 am
    Now that Canada’s anti-spam legislation (CASL) has been in effect for six months, I thought it might be a good time to check in on its impact. To do so, I turned to my friend Matthew Vernhout. Matthew is the Chief Privacy Officer and Manager, Deliverability at Inbox Marketer Corp. and a Certified International Privacy Professional (Canada) with more than 14 years of experience in email marketing. He is intimately familiar with CASL because he ensures that Inbox Marketer’s clients are compliant with all relevant industry regulations, including CASL. Matthew kindly agreed to answer a…
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    Tatango - Retail SMS Marketing Software » SMS Marketing Blog

  • Waterfall Acquires SMS Marketing Service – Tetherball

    Derek Johnson
    25 Mar 2015 | 11:38 am
    Tatango competitor, Waterfall, Inc., announced yesterday that they’ve acquired SMS marketing service provider Tetherball. This comes only a few months after Waterfall announced they had acquired the mobile marketing services division of Archer USA Inc. Tetherball had a strong quick service restaurant (QSR) clientele, working with brands such as Carl’s Jr., CiCi’s Pizza, Dairy Queen, and McDonald’s. With the announcement, the Tetherball website was taken offline, and it’s being reported that all Tetherball clients have transferred their SMS campaigns to Waterfall’s…
  • Jack In The Box SMS Redemption Rates 3-5X Greater Than Email Marketing

    Derek Johnson
    24 Mar 2015 | 5:00 am
    I like to spend my weekends pouring through industry marketing reports, in hopes of find awesome SMS marketing statistics for you all. This last week I was reading the 26 page Forrester report written by Julie A. Ask and Douglas Roberge, titled Create Mobile Moments With Messaging, and came across a mention of how Jack In The Box SMS redemption rates compare to their email marketing redemption rates. How much great were their SMS marketing redemption rates? In the Forrester report, Jack In The Box reported that their SMS marketing redemption rates for coupons were 3-5 times higher than…
  • Hipcricket Bankruptcy Update – ESW Capital Outbids SITO Mobile

    Derek Johnson
    18 Mar 2015 | 6:00 pm
    HipCricket, a Tatango competitor, recently filed for bankruptcy as the company has accumulated losses of $93.7 million dollars since 2012, making it impossible for the company to continue operations. On January 20, 2015, a New Jersey based company called SITO Mobile Limited had agreed to purchase the remaining assets of Hipcricket for $4.5 million. Little did SITO Mobile Limited know that a company called ESW Capital LLC was going to outbid SITO Mobile Limited by $2.7 million at the last moment, making ESW Capital LLC the winner in the bid to purchase the assets of HipCricket from…
  • Hipcricket Goes Bankrupt! Now What?

    Derek Johnson
    17 Mar 2015 | 1:15 pm
    Tatango competitor Hipcricket filed for bankruptcy on January 20, 2015. Why? According to a bankruptcy declaration from interim CEO Todd E. Wilson, the company has accumulated losses of $93.7 million dollars since 2012, making it impossible for the company to continue operations. (2014 – $22.3 million in losses, 2013 – $48.8 million in losses, 2012 – $22.6 million in losses) This is huge news in the SMS marketing industry, as Hipcricket serviced clients such as Macy’s, MillerCoors, Nestle, KFC, and Clear Channel, they were a Premier Partner with the Common Short Code…
  • Schedule a Free SMS Marketing Demo

    Derek Johnson
    10 Mar 2015 | 5:00 am
    Are you looking for text message marketing software for your business? If so, may we suggest Tatango! When it comes to text message marketing software for businesses, there’s not a more simple solution available, than what Tatango has to offer it’s customers. To prove our point, we encourage you to schedule a demo of Tatango’s text messaging software, where we show you how to create keywords, opt-in customers, manage customer’s mobile phone numbers, send SMS offers, and even track the results of those SMS offers. There’s no risk, no obligation, and no credit card required to…
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    Big Brand System

  • The Unglamorous Secret of Success

    Pamela Wilson
    25 Mar 2015 | 3:00 am
    This past year has been an interesting one for my career. Let’s back up a little … Actually, I never really thought I had a career. What I had was a business. I still have a business. Over the years, I measured my success by whether my profits went up or down; whether I was getting regular referrals; and — in recent years — whether my audience was growing. And all of the above have grown steadily over the years, I’m happy to say. More recently, I’ve realized that I have a career, too. I’m now working for Copyblogger Media. A few weeks ago, I was given the…
  • High-end Fonts for Free: How to Go Upscale with Your Typography

    Pamela Wilson
    11 Mar 2015 | 3:00 am
    Why would you want to spend time looking for the perfect font? Your fonts add meaning to your words. Look at the examples below. This font isn’t terrible, but it doesn’t inspire the kind of confidence you need to hand your money over to a stranger to invest it for you. This font looks upscale, straightforward, and traditional. Just the qualities we’d like to see in our financial adviser. The font here works great. It looks happy approachable, and friendly. There’s a disconnect here between the business name and the font. It looks too formal and uptight to be a place where kids will go…
  • What “Authentic” Audience Building Means [Audio]

    Pamela Wilson
    25 Feb 2015 | 3:00 am
    You’ve heard it many times: the best way to market your business is to “develop an authentic relationship with your prospects and customers.” But what does authentic marketing look like now? And what’s the difference between doing this for a brick-and-mortar business vs. an online business? These are the questions my new Nashville friend Nancy VanReece and I pondered a few weeks ago with Clark Buckner of TechnologyAdvice. We met at Chago’s Cantina in Nashville, and over the sounds of a busy Mexican restaurant, we hashed out how to build an authentic relationship…
  • Free Stock Photos: My Favorite Resources Today

    Pamela Wilson
    11 Feb 2015 | 3:00 am
    On a world wide web full of words, images cut through the noise and get to the point. A well-chosen image will enhance what your words say, and add meaning to your communication. The good news is that finding great stock photos — even free stock photos — is easier than ever. There are dozens of websites that offer free stock images. Their business models vary: Some are supported by advertising Some are supported by user donations Some serve as portfolios for a photographer’s work The free stock photo image resources here — as of this writing — allow you to use their images for…
  • Demystifying the Art of Action Planning

    Karyn Greenstreet
    28 Jan 2015 | 3:00 am
    Do you have an area in your business where you want to grow, change, be more successful? Sometimes it feels like you can’t get there fast enough. Setting goals can seem intimidating until you realize goals are simply stated outcomes: be more profitable, finish a big project, launch a new service, or help more clients. It’s more than a mere wish list; it’s stating what you want from life. The trick is to get from goal setting to goal attainment. That’s where we hit potholes and brick walls. Being a planner rather than a jumper will get you results quicker. Start with Big Picture Goals…
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    Internet and Video Marketing Solutions for Business

  • I’m So Dizzy My Head is Spinning Keeping Up With The Internet

    Julie Weishaar
    18 Mar 2015 | 6:34 pm
    Like a Whirlpool, It Never Ends! Welcome to the Internet where nothing stays the same! This is both good and bad. Bad because it is really hard to keep up with all the changes and good because sometimes improvements are made to make our lives easier! With the obvious stated, I would like to share […]
  • My Secret Video Marketing Weapon: Back to Basics With PowerPoint

    Julie Weishaar
    11 Mar 2015 | 4:38 pm
    Create Animated Explainer Video Using PowerPoint? Yup – that’s right. You CAN create really cool videos using just PowerPoint. When I first started creating videos years ago, I only used PowerPoint! Most people think of PowerPoint as a presentation tool for business only. However, using animations and transitions, you can turn your presentation into a […]
  • Should Your Website Focus on Humans or Robots?

    Julie Weishaar
    25 Feb 2015 | 2:36 pm
    When it comes to creating the content for your website, you are probably going to be overwhelmed with all the information that bombards you. What do you believe, what do you ignore? How do you know what is the right way to build a successful website? Well, the first thing you need to know is […]
  • Sales and Marketing Are Two Sides of The Same Coin

    Julie Weishaar
    10 Feb 2015 | 7:17 pm
    What is the difference between sales and marketing? Many confuse the two terms and think they are the same thing. I recall a Linkedin conversation that went on for months! The term “Internet Marketing” is often mixed with the terms Affiliate Marketing and Network Marketing, when in fact, Affiliate and Network Marketing are different forms […]
  • Why Every Business Needs A Commercial

    Julie Weishaar
    7 Feb 2015 | 9:54 pm
    The top marketers know the incredible power of an awesome well-made video. It’s been proven time and time again to boost conversions and sales. Video marketing is a powerful way to enhance your website and business. The top benefits of video marketing are: Make you stand out from the crowd and get the attention of […]
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    Todaymade Blog

  • Four Easy Steps to Find a Professional Mentorship

    19 Mar 2015 | 7:15 am
    Professional mentors are invaluable to have at any stage in your career. The bulk of what mentors can provide is experience and knowledge from that experience. They’ve been in your shoes, they know how you feel, and they are willing to share their experiences with you. They can be a support system in your career, offering advice, knowledge, inspiration, networking and job opportunities. Personally, I have multiple mentors, all in different stages of their career, and in different areas of the technology industry. I’ve been able to further my career with the advice and connections my…
  • Andrea Wald Joins Todaymade As Office Manager

    Britni Schwartz
    16 Dec 2014 | 7:15 am
    Please join us in welcoming our newest team member Andrea Wald. Andrea joined our team as our office manager. Every business needs that person who can keep things in order, balance the numbers, and keep the day-to-day logistics of an office rolling. With a friendly demeanor and rich gift for hospitality, that’s Andrea. With her extensive experience in finance and hospitality, she keeps the Todaymade office running like a well-oiled machine. She is the friendly and caring face that our visitors often see first when they walk into Todaymade. Bottom line, Andrea cares about her…
  • What Should Your Companies Culture Really Be About?

    Britni Schwartz
    10 Dec 2014 | 8:15 am
    After analyzing what our company’s culture really is about, I looked up the definition of culture in Merriam-Webster dictionary and this is what it said: “Culture is a way of thinking, behaving, or working that exists in a place or organization.” Working at a technology company it comes with little surprise that we have an interesting company culture. In fact, we do live up to the expectation that we wear nerd shirts and jeans while occasionally indulging in an office game of Jenga. Don’t get me wrong, this is part of the fun at Todaymade, but it is not the essence of who…
  • Why We Put Developers, Designers, and Clients in The Same Room

    Britni Schwartz
    21 Oct 2014 | 10:00 am
    One of the questions I get asked most often is what makes Todymade different. There are a lot of ways I could answer that question but the biggest standout factor comes down to our approach. At Todaymade, clients do not just work with one person, but with our entire creative team. The truth is we all have a role to play and all of our roles matter.Click To Tweet - Powered By CoSchedule In this post, I’m going to first explain exactly all of the roles you need in order to ensure a smooth project. Once we define the roles, I will also dive into why all of these roles should work directly…
  • Four Ways Technology Is Being Used to Solve Problems Around The World

    Britni Schwartz
    9 Sep 2014 | 8:00 am
      At Todaymade we have a mantra, do what you love, love what you do. Although each Todymade team member has a different role, we all are brought together by a common passion of doing the one thing we love to do …solve problems through the use of technology. Our clients often come to us hoping we can help them build a web product, but our hope is to leave them with more than they ever could of ever imagined. We do this by using technology to streamline processes, increase efficiency, and to solve problems in ways our clients never thought was possible. Technology is amazing. It can…
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    The Blog of Matthew Loop

  • Chiropractic Clinic Marketing (a lesson in ROI)

    Matthew Loop
    7 Mar 2015 | 5:39 am
    This is one of the MOST overlooked concepts for many doctors when they start to market their chiropractic clinic. Not knowing how to track and measure this will cause you to spend 5-10x more money than you need to. Unfortunately, chiropractic school didn’t adequately teach this.     In case you’re curious, this video was filmed at the beautiful Paradisus Punta Cana Resort in the Dominican Republic. That’s where we held our Caribbean Adventure Mastermind last year. Now, for the good news! 2015 dates are set! Submit your application to join us at the luxurious Ritz…
  • This Facebook Advertising Hack Makes You More Profitable

    Matthew Loop
    9 Feb 2015 | 3:16 am
    After personally investing over $300,000 in Facebook advertising and managing over a million dollars in ads for clients, there are many powerful lessons I’ve learned along the way. Just like in other forms of life, experience proves to be the best teacher again. I’d like to reveal one of those “golden nuggets” in today’s blog. Here it is, short and sweet. If you use Facebook advertising, do yourself a favor and start with a smaller daily budget of around $7. Once you get your cost per click between .10 and .33 cents, then you can slowly scale the budget up to…
  • Chiropractic Practice Marketing Training in the Caribbean

    Matthew Loop
    21 Dec 2014 | 9:07 am
    In this video below, you’ll discover a quick and powerful way to build your chiropractic practice with social media. You’ll also learn why the movers and shakers in the profession are gathering at the luxurious Ritz Carlton Cancun in April of 2015. This is a “must attend” experience for entrepreneurial chiropractors who want to reach and IMPACT more! Click this link for more details and to see if you qualify. Limited to the first 25 successful applicants.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends!
  • Are You Selling Yourself Short WITHOUT Even Knowing it?

    Matthew Loop
    22 Nov 2014 | 6:26 am
    This is one of the BIGGEST reasons why most people never get what they truly want in life or business. Don’t fall into this trap or it will keep you running on a hamster-wheel going nowhere. Take a couple minutes right now, get rid of  all distractions, and listen to this important message. We filmed this video in Paris, overlooking the beautiful Arc de Triomphe.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: You are GREATER Than Your Life Circumstances Selling Products Online? Watch This FIRST…
  • You are GREATER Than Your Life Circumstances

    Matthew Loop
    21 Nov 2014 | 2:55 pm
    In this inspiring video, I share a powerful message that’s applicable to your business and personal life. Without this critical mindset shift, you’ll never realize the success and prosperity you seek. Filmed at the magnificent Windsor Castle in the United Kingdom.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: The 5 Pillars of a Successful Internet Business Is Philanthropy Part of Your Social Media Strategy? The Social Media Revenue Summit (highlight reel) Before You Work Another 12 Hour…
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  • The 4 pillars of inbound marketing

    Dave Chaffey
    11 Mar 2015 | 8:58 am
    I haven’t done any live blogging for a while, but have a chance before my talk at #DMXDublin from the Marketing Institute of Ireland and  interesting to hear Mike Volpe CMO of Hubspot share their mindset – so I thought I’d share the  4 pillars that Hubspot’s marketing is based on. So here are the … Continue reading The 4 pillars of inbound marketing →
  • State of Digital Marketing 2015 – Podcast

    Dave Chaffey
    23 Feb 2015 | 1:11 am
    Earlier in February I was interviewed by Daniel Rowles of the excellent Digital Marketing podcast - Daniel and Ciaran Rogers have been running this podcast since 2010 and their interviews have become of one of the best ways of learning about the latest developments in Digital Marketing… particularly, if like many, you have a commute … Continue reading State of Digital Marketing 2015 – Podcast →
  • Digital Strategy in 2015

    Dave Chaffey
    15 Jan 2015 | 6:37 am
    In the latest editions of my books on Digital Marketing, we feature the RACE framework for creating and managing a Digital Strategy. The idea behind RACE is to provide a simple structure for companies to develop a digital plan which meets the challenges of reaching and engaging online audiences to prompt conversion to online … Continue reading Digital Strategy in 2015 →
  • The Evolution of Social Networks 2004-2014

    Dave Chaffey
    9 Dec 2014 | 4:51 am
    Source – and larger version: Mediavision
  • New content marketing plan template

    Dave Chaffey
    1 Dec 2014 | 1:17 am
    Smart Insights  have published a new free content planning template developed in collaboration with HubSpot, It has worked examples like the one below in a 4 Step process you can follow in the Content Marketing Planning Template - explained here on Smart Insights. It available for free download via HubSpot – it also links through … Continue reading New content marketing plan template →
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    The Marketing Directors' Forum

  • Marketing: Post-Digital Marketing – Success Factors for the New Era

    Guy Tomlinson
    13 Mar 2015 | 9:07 am
    We opened The Marketing Director’s Handbook by referring to the Bob Dylan classic ‘The Times They Are A-Changing’. Change is the lifeblood of marketing. Understanding it, and adapting to it, is Darwinian theory applied to marketing. When a new era begins, it manifests as a hybrid of the past and the future. Remember how LPs gave way to CDs and now the likes of Spotify; how celluloid gave way to tv, then Betamax, VHS, satellite, DVD, You Tube, Netflix et al. Sometimes it is difficult to see the wood for the trees during a period of change. Sometimes there is resistance…
  • David and Goliath : Underdogs, Misfits and the Art of Battling Giants – Book Review by Guy Tomlinson

    Guy Tomlinson
    30 Sep 2014 | 9:31 am
    An inspirational read This is an inspiring read for anyone wishing to start a business or grow bigger. Malcolm Gladwell is staff writer on the New Yorker magazine and author of the best seller ‘Outliers – the anatomy of success’. He is also one of the most insightful people on the planet – I’m working my way through all of his books! The book reveals an armoury of ideas that could help shift the balance of power between the minnows and the mighty. While we all know that David did triumph over Goliath, the book is also heavy with facts, and describes many unfamiliar aspects to…
  • Humour in Advertising: What works?

    Guy Tomlinson
    23 Jun 2014 | 5:09 am
    Did you know? In North America, 52% of adverts are considered ‘funny’ or ‘light-hearted’ and just 48% have ‘no intended humour’ whereas in Asia Pacific just a third are considered humourous (1).   Incidence of humour in advertising But does that mean you should use humour, or that humour always increases sales? We investigate to help you spend your ad budget wisely! Funnier ads are more memorable According to Nielsen’s Trust in Advertising survey humour resonates more than any other type of content (2).  According to Millward Brown’s advertising awareness tracker,…
  • Brand naming: What’s in name? It’s a Hullabaloo. #HCAFC

    Guy Tomlinson
    27 Jan 2014 | 3:25 am
    Hull City Association Football Club was founded in 1904. In August 2013, Chairman Assem Allam (1) submitted a request to the Football Association to change the club name to Hull Tigers Ltd. And all hell has broken loose. Dr. Allam says that the name change will be shorter and snappier, and more marketable. Lobbying Group ‘City ‘Til We Die’ say ‘no’; it has almost 6000 members and is growing. The FA will make a decision at the end of the season. So what’s in a name – a brand name? There is no record of the first person to shout ‘Up the Tigers!’ but the first reference in…
  • Guerilla marketing

    Guy Tomlinson
    25 Jun 2013 | 12:34 pm
    The Rijksmuseum in Amsterdam, Netherlands, one of the world’s most wonderful museums had an idea. To celebrate the reopening of our museum, let’s bring the art to the people and then, hopefully, they will come to see more – at the art gallery. They took one of Rembrandt’s most famous paintings ‘The Night Watch’ (1), brought to life the characters in it, and placed them in a busy mall in Breda. The rest you can see for yourself! Marketing Inspiration Great marketing just requires a great idea (sometimes!) Reference (1) Painted by Rembrandt van Rijn in 1642…
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  • Is Search Engine Optimization (SEO) Worth The Money?

    10 Mar 2015 | 4:58 am
    Is Search Engine Optimization (SEO) Worth The Money? In this podcast we discuss if search engine optimization is worth the money or not. In the podacst we also look at how to properly calcuate the ROI return on investment for SEO or maketing methods of any kind. This podcast was inspired by an article on SEW titled "Is SEO Worth It In 2015?" In his podcast you won't find fancy words or things you don't understand. We break down everything into simple to understand business terms. If after listening to the podcast and reading this article you determine that your business needs…
  • What Is Search Engine Optimization (also referred to as SEO)

    26 Jan 2015 | 5:58 am
    What Is Search Engine Optimization (also referred to as SEO) In this podcast we explain in simple terms what search engine optimization is, how it is done, our philosophy towards SEO, and what kind of return on investment you can expect from search engine optimization. If after listening to the podcast and reading this article you determine that your business might be able to benefit from our SEO services feel free to send us and email to discuss further if our services would be a good fit for your business or not.  
  • SEO vs PPC - Why SEO gets the better ROI than Google Adwords or Bing Ads

    10 Oct 2014 | 5:58 am
    SEO vs PPC - Why SEO gets the better ROI than Google Adwords or Bing Ads In this podcast I discuss which of SEO vs PPC gets the better ROI. If after you listen to this information you have further questions or require additional information, just send us an email or give us a call. From this podcast I think you will get valuable information that will help you determine how to best allocate your marketing budget.    
  • Web Marketing Agency Myths

    26 Aug 2014 | 7:58 am
    Web Marketing Agency Myths In this podcast I discuss the most common web marketing myths we come across that people believe that are just wrong. If after you listen to this information you have further questions or require additional information, just send us an email or give us a call. After listening to this I think you will be surprised and also see how you could be easily deceived by these myths. 
  • Marketing ROI by Marketing Method & Cost Per Impression

    1 Aug 2014 | 3:58 am
    Marketing ROI by Marketing Method & Cost Per Impression In this podcast I discuss the ROI we have seen over the past four years by marketing method for our own business and our clients. If after you listen to this information you want to have a discussion, we would be happy to talk, just send us an email or give us a call. In this podcast I review and explain the results, I list the 5 best marketing methods for ROI and also highlight the worst 5 marketing methods that you will want to avoid.
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    Business 2 Community

  • Why Do You Do What You Do?

    Richard Kirby
    29 Mar 2015 | 2:30 pm
    Simon Sinek proposed in his 2009 TED Talk titled How Great Leaders Inspire Action that Martin Luther King, Steve Jobs, and other inspirational leaders communicate starting with “Why?” His talk is posted on YouTube and has garnered over 15 million views to date. It also led to a best selling book titled Start with Why. With this in mind, I want to challenge you to consider WHY you do what you do: – Why is your company in business? What is its purpose for being and does that inspire you? – Why do you choose to serve the customers you currently have? Have you consciously chosen them, or…
  • Does Data Growth Imply Company Health?

    Michael Lock
    29 Mar 2015 | 2:00 pm
    Just in case you’re not sick to the point of nausea when it comes to analogies between the tech world and the physical world, here’s another one: data is the lifeblood of today’s organizations. I didn’t invent that phrase but I certainly use it frequently. And why not? I actually believe in the concept that clean and relevant business data is the most critical input to just about every major decision made across the enterprise world. But let’s get back to the realm of superfluous analogies for a second. Taking that previous concept to its logical next few steps, an interesting…
  • A Day In The Life Of A B2B Sales Recruiter

    Emma Vas
    29 Mar 2015 | 1:30 pm
    A top-notch B2B sales representative is a product of discovery and refinement. Before an individual is cultivated into a top level B2B sales rep, they must first be discovered and recruited. In our “A Day in the Life of…” series this week, we delve into the art and science of recruitment for B2B sales talent. Recruiters As Gatekeepers A gatekeeper in a traditional B2B sales setting is the individual a sales rep must get past to get to the decision maker and close the sale. In a B2B sales recruitment setting, the recruiter too acts as a gatekeeper – they are the individual that the B2B…
  • 6 Business Blogging Mistakes And Ways To Overcome Them

    Megan Totka
    29 Mar 2015 | 1:00 pm
    Business blogging isn’t as easy as it may sound. It can be tough to come up with topics to discuss, a challenge to find ways to make things interesting and nearly impossible to find an hour of your time to keep your blog up and running. You may often find yourself wanting tips before you publish your next blog – and you are not alone. Have you ever asked yourself, will my hard efforts be worth it? Will I ever generate new business? If you are ready to throw in the towel in – don’t. Nearly every writer wants to quit blogging at some point. However, giving up before your blog has…
  • An Inside Look At Time Management For The Small Business Owner (What’s Stealing Your Time?)

    Lori Soard
    29 Mar 2015 | 12:30 pm
    Time management is tricky even for seasoned small business owners. There are so many distractions in our daily lives and so many little tasks that need to be completed. It can be difficult to get it all done. It can also be very easy to get sidetracked on things that don’t really matter. An Inside Look At Successful Business Owners One of the best ways to learn about overcoming these time sucks every business owner deals with is to find out how other successful business owners have overcome similar issues. LaShaunda Hoffman – SORMag LaShaunda Hoffman is the owner of Shades of Romance…
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  • Trust and Permission – Gatekeepers and Goals

    Spiro Pappadopoulos
    16 Mar 2015 | 4:09 pm
    Lets take a pre-meditated turn off of our beaten path, and forge a new direction that creates surprise, builds trust, and forges connections. You are the marketer, the story teller, the ambassador, the person responsible for the way your restaurant interacts with the public. You have lots to share, and lots of motivation for your […]
  • Restaurant Tech Upgrades For Right Now

    Spiro Pappadopoulos
    13 Dec 2014 | 8:18 am
    As the year comes to an end upgrade your restaurants’ tech with these easy to install products for a more efficient, more appealing, and more secure 2015. Restaurants Lighting, with its long hours of all bulbs burning electricity is a major expense. Upgrade to LED bulbs today and start saving up to 80% of the […]
  • Tech Tip: Disconnect iMessage

    Spiro Pappadopoulos
    10 Nov 2014 | 7:49 am
    If you are like me, and you got tired of paying more to have a phone whose screen breaks, battery dies, and is trailing in the new technologies and sharing capabilities… you may have left or are thinking about leaving the iPhone world. Shudder not, though we are attached to our phone of choice, we […]
  • Embracing Change to Improve Your Restaurant’s Business

    Spiro Pappadopoulos
    29 Oct 2014 | 10:49 am
    You don’t read about marketing to gain insight on maintaining your status quo, you read to learn how to improve your restaurant’s business. All of us seek out ideas, strategies, and technologies that can affect change on the success of our business. That success could be the bottom line, the well being of our employees, […]
  • I Got Sauced

    Spiro Pappadopoulos
    21 Oct 2014 | 10:01 pm
    It started out all in good fun. I wanted to open a place that made a really really good burger, crispy wings tossed in original homemade sauces, some hand cut french fries that you think about later in the week, and a small curated selection of craft beer cans. A fun, vivid, graphic vibe; bright […]
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    The Point

  • Infographic: Top 10 Reasons to Hire a Full-Service Demand Generation Agency

    Howard Sewell
    24 Mar 2015 | 8:45 am
    Like any “build or buy” decision, whether or not a full-service agency makes sense for your company depends on a myriad of variables – notably budget, of course – but also how the scale of your objectives balances against the breadth of available in-house resources and expertise. Agencies aren’t for everyone. But in the right situation, especially given the complexity of today’s modern marketing, the right agency partner can be the key to your company making the most of your demand generation investments. Check out the infographic below for tips on deciding whether a full-service…
  • Programmatic Ad Buying: What Does It Mean for B2B Marketers?

    Howard Sewell
    17 Mar 2015 | 7:21 am
    You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Both leverage the power of Big Data, and both offer the ability to dramatically change the way that B2B marketers target, segment, and engage with prospective buyers. A few weeks ago in this space I talked to Brian Kardon of Lattice Engines about the predictive category, and now I thought it time to explore programmatic. For insight, I…
  • Are Agencies the Future of Marketing Automation?

    Howard Sewell
    3 Mar 2015 | 6:57 am
    I was intrigued to read a recent post by David Raab, a leading analyst in the marketing automation space, on his blog, “Customer Experience Matrix,” in which he writes about the role that agencies play in the sale and management of marketing automation systems (bold emphasis mine): “It seems that just about every (marketing automation vendor) now touts special features to support marketing agencies that resell the system to their clients or operate the system on the clients’ behalf. This isn’t exactly new but what once seemed like a niche strategy now looks more like a standard…
  • Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

    Howard Sewell
    24 Feb 2015 | 9:51 am
    The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. It’s easy to see why. Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and at no charge as part of their default set-up. Going beyond that basic set-up, a critical step in being able to gauge the true success of any search campaign, requires a modest investment in time and resources that most companies figure they can live without. The foundation of a strong search…
  • 5 Sales Tips My Kids Learned from Watching Shark Tank

    Howard Sewell
    6 Feb 2015 | 2:29 pm
    Confession: at our house, we watch a LOT of reality TV. One of our favorite series – and one of the few reality shows that’s also family-friendly – is ABC’s Shark Tank. I love the brash personalities, the high-stakes negotiation, and seeing entrepreneurs achieve their life’s dream. Our children love the banter, the friendly insults, and watching people get rich. But there’s another side of Shark Tank that I appreciate, and that is: it’s great sales training. The entrepreneurs who appear on the show are all pitching a product, a service, the Next Big Thing. Some of them are good…
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    Joey Sargent

  • What Hermit Crabs Know About Growth (That You Should, Too)

    Joellyn 'Joey' Sargent
    26 Mar 2015 | 7:48 am
    I just returned from a few days visiting the Florida town where I grew up. I always love spending time in the sunshine and surf, and this trip was just about perfect. Sitting on the beach watching wildlife reminded me of the hermit crabs we kept when I was a kid. We got them on a sailing trip to the Bahamas and they lived in “mouse houses” – plastic bins shaped like tall shoeboxes – recycled from a research lab. These open-topped boxes made it easy to observe the hermit crabs in their daily life, crawling around on rocks and generally hanging out. Over time, they…
  • Hold that Coupon! Some Incentives Hurt Business

    Joellyn 'Joey' Sargent
    19 Mar 2015 | 7:48 am
    Do Your Customer Incentives Work? The other day I was shopping in a major department store and I couldn’t help overhearing a conversation between a sales clerk and her customer. The customer was complaining because she wanted to use her coupons, but none of them would work. After expressing her extreme frustration, she asked pointedly, “Is there any single thing in this store I can buy with the coupon?” I felt her pain. As a holder of this company’s charge card, I also get coupons on a regular basis. Typically they advertise “20% off your entire purchase” or…
  • 7 Steps to a More User-Friendly Business

    Joellyn 'Joey' Sargent
    12 Mar 2015 | 7:55 am
    Do you deliver a seamless customer experience? Making it easy for clients to buy from your business should be something all business owners strive to achieve. It’s logical that customers who appreciate the buyer experience will come back or recommend you. Why are so many businesses hard to work with? Many companies start with good intentions to build a user-friendly business. But without diligent commitment, the benefits of an ideal customer relationship quickly give way to the practicality of running a company. Decisions that improve operations create hoops customers hate to jump…
  • Facing the Unexpected

    Joellyn 'Joey' Sargent
    5 Mar 2015 | 7:57 am
    Is running a business more than you bargained for? Every now and then I encounter a client or business owner who’s feeling decidedly overwhelmed. What they thought would be “so easy” has suddenly turned into chaos. They’re used to feeling in control, having their sights on the horizon, and suddenly, “Boom!” Insanity reigns. They’re facing the unexpected, and priorities are forgotten. This one thing, a REALLY BIG THING is forcing you to set aside your lovely plans and DO SOMETHING. This can happen in all kinds of circumstances. Too much business,…
  • How to Show Customers the Door

    Joellyn 'Joey' Sargent
    27 Feb 2015 | 5:48 am
    What’s the Fastest Way to Lose a Customer? I was recently quoted in an article on Industry Edge about How to Lose a Customer Forever. The article was targeted to hardware retailers, but the tips apply to retail businesses of all shapes and sizes. Of course, you don’t really want to alienate customers, so consider this advice on what not to do! There are lots of ways to lose a retail customer, a few of which are: 1) Be disrespectful. Customers don’t know everything, and they aren’t always pleasant, especially when they’re frustrated and need help. That’s…
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    Dorie Clark

  • How To Create A Virtual Internship That Will Change Your Life

    25 Mar 2015 | 10:59 am
    Photo credit: Gezelle Rivera via Creative Commons Working for free – in the form of unpaid virtual internships with authors Seth Godin, Ramit Sethi, and Tucker Max – kickstarted Charlie Hoehn’s career. His experiences ultimately led to a full-time job working for prominent author Tim Ferriss, and to Hoehn launching his own books, including Recession Proof Graduate. [Read more at Forbes]
  • What Entrepreneurs Can Learn From Artists

    20 Mar 2015 | 10:42 am
    Photo credit: Alan Levine via Creative Commons When musician Darden Smith put out his first record in 1986, it was a different world. For one thing, records were so expensive to produce, the sheer fact of having one was significant. And his eight years with Columbia, a major label, was a clear sign of having ‘made it.’ “It was a big deal back then,” he recalled during a recent guest appearance for my Duke Fuqua School of Business Marketing Strategy class. “You got a major record deal, boom, we’re in. You’re in the club. It’s like all of a sudden you’ve been signed to…
  • Why You Should Work For Free

    13 Mar 2015 | 9:59 am
    Photo credit: Steve Wilson via Creative Commons How would you like to build your network so dramatically over the course of the next year that you become friends with some of the world’s most successful authors and entrepreneurs? That’s what Charlie Hoehn, who started out as an unemployed 20-something, figured out how to do when he graduated into the recession of 2008. His counterintuitive secret? Working for free – which led him to countless job offers, freelance work, new friendships, and writing his own books, including Play It Away: A Workaholic’s Cure for Anxiety. [Read more at…
  • Employee Retention: How Your Company Can Excel

    6 Mar 2015 | 9:51 am
    Photo credit: Steve Wilson via Creative Commons As the economy improves, employees — who may have felt lucky in the past just to have a job — might start looking around to see if better opportunities present themselves. Losing a key staffer can be expensive for a middle market company; studies show it can cost anywhere from tens of thousands of dollars (at the low end) to 1.5–2 times the employee’s annual salary. [Read more at the National Center for the Middle Market]
  • How to Protect Your Online Reputation

    20 Feb 2015 | 10:55 am
    Photo credit: H Matthew Howarth via Creative Commons If you’re planning to hire someone, or go on a date with them, or even just want to find out more about who they are, it’s likely that your first move is to Google them. That’s why it’s so critical to take control of our online reputations: “It affects everyone, from you getting employment at a corporation to getting a potential contract…to your personal life,” says Neil Patel, the co-founder of KISSmetrics and Crazy Egg. Here are the tips he shared about how to create a positive online reputation – and deal with…
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    MLM Success Blog

  • Junkie See, Junkie Do

    Randy Gage
    19 Mar 2015 | 11:13 am
    (Para Español, continúa leyendo abajo) Alas, the ongoing chronicles of the “MLM Junkies” continues repeating the pattern, year after year, company after company. On Monday I got a message from Art Jonak that there was a live-stream of ABC company, announcing their sale to XYZ company. Company ABC had targeted my own company a few years back, buying off a top leader and attempting to get many others. In fact they laid a trail of destruction across the entire network marketing landscape, making sweetheart deals with every leader they could buy. I’ve been witnessing this sad saga…
  • Impress Me with Your Duplication

    Randy Gage
    6 Mar 2015 | 11:00 am
    We like to say that success in MLM is about your list.  That’s true, but probably not in the way you think.  Because the objective here is not to have a big LIST, but to have a big TEAM. So don’t try and impress me with your 857-name prospect list. Impress me with your duplication. We want to get people on the list and off the list, as quickly as possible.  So you keep advancing: step one, step two, step three – giving them more information each time until they finally say ‘stop,’ or join.  And with today’s short attention spans, you want each step to be within 24-48…
  • Sell Your Certainty

    Randy Gage
    5 Feb 2015 | 7:52 pm
    It’s 4:30 am in Prague. I should be sound asleep, resting to present to 1,500 people tomorrow. Instead I’m on California time, so after laying awake for two hours, I got up to write you. On a very important subject: How you breakthrough and reach new ranks. I was sitting next to one of my leaders at dinner earlier tonight, discussing someone on the team, who has potential, but hasn’t broke out yet. My leader said something very telling when discussing this person. She said, “He talks a lot. But he never asks questions.” And she’s right. The person in question has tremendous upside…
  • Be Your Biggest Fan

    Randy Gage
    6 Nov 2014 | 10:58 am
    Let’s be real: The Network Marketing business isn’t easy. It’s actually pretty simple, but it’s not easy. We don’t have a boss that gives us a raise and often don’t even have a sponsor who will give us praise. We have to summon the courage to pick up the phone and call prospects. We have to get into the car and drive to homes of people we don’t know. We have to take long plane rides to work with long distance lines. And maybe worst of all, we have to face our fears… Fear of rejection, fear of failure, even fear of success. But we do it. Every week. We look for support where we…
  • How to Kill Fear

    Randy Gage
    9 May 2014 | 9:30 am
    This is the final post in our series about overcoming fear.  If you haven’t read the first three articles, they are on overcoming fear of success, fear of failure, and fear of rejection.  Now let’s conclude with three very important points I want to share with you about fear in general.  1)   There is no such thing as a fearless leader. You’ve probably sat in the back row or nosebleed section of a convention or other major event at some point and compared yourself unfavorably with the speakers on the stage.  They could be wearing a suit that cost more than your automobile, and…
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  • Steps To Become A Better Decision Maker

    Crissy Herron
    5 Mar 2015 | 10:38 am
    Being a good decision maker can help you in business and life. It’s been said that highly confident people make decisions clearly and stick to them rather than changing their minds or being indecisive. And even if decision making doesn’t come naturally to you, it is a skill which can be built on. Here are […]
  • Do You See The Big Picture In Your Business?

    Crissy Herron
    5 Mar 2015 | 10:29 am
    Seeing the “big” picture in your business is important. Many entrepreneurs have stated that had they looked at the small details in their business they may not have started the business in the first place. This is because many of us get bogged down by all the small details and often it can put us […]
  • Choose The Right Words To Increase Your Sales

    Crissy Herron
    5 Mar 2015 | 10:22 am
    As a business owner, you are offering  products or services that will add quality to your customers’ lives. The problem is that if the competition is saying the same thing, what will make them choose you? This is where your wording comes into play. Have you ever read a book where the words on the page helped […]
  • Creating A Productive Home Office Space

    Crissy Herron
    5 Mar 2015 | 10:09 am
    You spend a lot of time in your office. It should be that this space is not only inviting but also energizing and creative. Here are some quick and easy tips: De-clutter often. The less cluttered your environment, the better the overall energy flow. Keep your office space tidy and neat. If you don’t need […]
  • 5 Ways To Market Your Business With Videos

    Crissy Herron
    3 Mar 2015 | 10:31 am
    Do you ever watch shopping channels such as QVC or HSN? Have you ever got sucked into one of those infomercials and thought “Wow! I need to buy this!” And I know you’ve absolutely seen many, many commercials while watching TV over the years. Video is a great way to market your business. And thanks to […]
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  • Datastream #14

    9 Mar 2015 | 4:34 am
    01. 1/3rd of all personal luxury goods sold worldwide are bought by Chinese consumers.[Source]02. America has 30% of the world’s high-net-worth individuals (people with more than $1m in liquid assets) and nearly a quarter of global GDP, but consumes less than 1/5th of the world’s personal luxury goods.[Source]03. More than 80% of the shoes, bags and other products bearing the Prada label are now sold in its own shops, compared with about 50% a decade ago. For Burberry, the share has grown from less than 40% to more than 70% over the same period.[Source]04. Rolls Royce makes just 4000 cars…
  • Datastream #13

    26 Jan 2015 | 4:29 am
    01. During 2014’s Super Bowl, 60-second-plus placements accounted for 40% of all paid ads during the game, up from 29% in 2013 and 27% in 2012. In 2010, ads over 60 seconds represented just 18% of paid Super Bowl placements.[Source]02. Premium cars account for 12%