• Most Topular Stories

  • Team building lessons from Sholay

    Blog of Brands
    Pranali Vichre
    11 Aug 2014 | 12:44 am
    Hindi film industry’s biggest movie had a lot of management lessons to learn from. Here is our version of the film characters, if they were in the corporate world today. Every company has each of this character types in their office. Jai – Veeru : The effervescent Jodi of yesteryears. A company always has a jodi like this which takes the company to a whole new level, the Co-Founders. The jodi is the one who takes all the decisions and are the ultimate decision makers of a company. Thakur Baldev Singh (yea, that was his full name in the movie) : A project manager who serves as the…
  • 8 Content Marketing Tips For Startups To Use

    Stevens & Tate Marketing Blog
    Stevens & Tate
    23 Oct 2014 | 11:59 am
    Drew Hendricks | October 23rd, 2014 | Forbes There’s marketing, and then there’s content marketing, a niche that’s becoming more and more relevant in a digital era. Startupsespecially need to make the most of content marketing as a means to draw in customers, clients and visitors on a variety of platforms. “Content marketing” can be found [...]
  • What did you do in the summers during college and high school?

    One Half Amazing! - Digital Marketing Blog
    Bob Hazlett
    25 Oct 2014 | 7:49 am
    A former executive at the National Geographic Channel, A&E and Animal Planet says that he’s learned more about a candidate from one single question than any resume will tell him. He asks early in the interview: What did you do in the summers during college and high school? Here’s why: As a boss, I realize that summer jobs don’t have to be gritty or humbling to make an impact. But for those summers, my janitorial job taught me the basics of all employment: You have to show up every day, and on time. You have to appreciate everyone who works around you. You should acknowledge…
  • How Do You Track Local SEO Campaign Performance?

    Main Street ROI
    Phil Frost
    6 Nov 2014 | 8:12 pm
    When it comes to tracking most digital marketing campaigns, I’m a huge fan of Google Analytics.  It’s free, easy to install, and fairly easy to use once you get familiar with all the reports.  But Google Analytics is not enough to track local search engine optimization (SEO) performance. Have you ever tried to track local SEO performance?  It’s no easy task.  That’s because with local SEO your prospects may not go directly to your website.  Often, they may click on your Google+ Local profile and then call you, for example. And since they don’t go straight…
  • Shortcut To Answer Your Burning Digital Marketing Questions

    Main Street ROI
    Phil Frost
    20 Nov 2014 | 8:45 pm
    For as long as I can remember I’ve always enjoyed tinkering in order to fix or better understand how something works.  An explanation is never enough for me. For better or for worse (more often the latter), I always seem to have to to get my hands dirty and see first-hand how all the parts fit together. When I was very young I distinctly remember my grandpa telling me to stay away from the metal box next to the wall because it would burn my skin.  Of course, I now know that box was a space heater and I also know from experience just how painful it is to touch one. :) I also know…
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  • Psychology Hacks for Social Media, More – Roger’s Picks

    Roger Dooley
    21 Nov 2014 | 8:38 am
    Your weekend reading list is ready! Just a few must-read items from around the web… My Stuff We know that personalization can improve response rates and conversion, but some unpublished research shows the way you personalize a communication makes a [...]
  • Revealed: The Best Way to Personalize

    Roger Dooley
    21 Nov 2014 | 5:40 am
    What tiny change to a text message appointment reminder cut no-shows by 57%? All it took was adding the recipient’s first name. This remarkable result hasn’t been formally published, but is recounted in The Small BIG, the latest effort from [...]
  • Giant Conversion Tip List, No-cost CX Boost, More – Roger’s Picks

    Roger Dooley
    14 Nov 2014 | 7:40 am
    My Stuff Want a no-cost way to improve your customer’s experience? You might have to abandon the time-honored philosophy of “under-promise and over-deliver.” Check out Ep #32: A Surprising Way to Improve Real Customer Experience of The Brainfluence Podcast to [...]
  • Build Your Authority, Persuade with Charts, More – Roger’s Picks

    Roger Dooley
    7 Nov 2014 | 9:14 am
    Your weekend reading list! My Stuff It’s not often that you get to ask a legend a question… So, when I spoke with Dr. Robert Cialdini (@RobertCialdini), I popped my burning question… It’s been 30 years since he first published [...]
  • Cialdini Answers: Are Six Principles Still Enough?

    Roger Dooley
    5 Nov 2014 | 7:50 am
    What question would you ask Dr. Robert Cialdini? He may not have invented the concept of persuasion psychology, but his 1984 book, Influence: The Psychology of Persuasion, used extensive behavior research to add much needed structure to the field. Two [...]
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    Influential Marketing

  • Why Facebook’s War On Marketing Is A Good Thing

    18 Nov 2014 | 10:06 am
    Facebook has brands worried … again. A recent article headline from Ad Age magazine summed up this concern perfectly, announcing that “Facebook Cuts Brands’ Reach Once Again.” Of course they did. One of the biggest issues facing the largest social media platforms today is how to monetize their offerings. Facebook, Instagram, Twitter are all working on a solution to this same challenge, and it has marketers justifiably worried. What will they start charging for? And how will they ransom the data they have collected? The 4 Types Of Media – Paid, Owned, Earned and…
  • Why Brands Should Stop Idolizing Oreo’s Social Media Strategy

    30 Oct 2014 | 9:26 am
    Today is great timing for a Halloween promotion. Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of a Friday evening Halloween. If you happened to visit Oreo on Instagram or Facebook or Twitter today, you would see what seems like another piece of social media brilliance from the brand: #OreoLab. After all, who wouldn’t want to see America’s favourite cookie transformed into a “nomster” through a cute stop motion Instagram video? It is quirky and fun in a way that most of us have come to expect from Oreo’s ever…
  • How To Be More Influential

    16 Oct 2014 | 8:24 am
    A leader is someone you can follow without feeling like a follower. There was a time when I spent almost every part of my day studying leadership. Before I found my passion in marketing, I used to explore what it took to be a great leader by constantly reading expected and unexpected sources on the subject. Along the path to getting a Masters degree in English more than a decade ago, I wrote a paper about the evolution of leadership in Shakespeare’s Henry V. Later, I compared lessons from the philosophy of Machiavelli to the forgotten brilliance of former Avis Chairman Robert Townsend.
  • The One Thing Every Brand Needs To Build Trust

    9 Oct 2014 | 5:29 pm
    Despite what advertising tells you, supermodels don’t generally eat mile-high bacon burgers. Yet this is exactly the type of fabricated reality we have come to expect from marketing. Often celebrities are hired as spokespeople for products they would clearly never use in real life. Actors in stock photos portray overly airbrushed people faking handshakes while billboards proclaim out of touch messages like “Hotness comes in all shapes and sizes” … as long as that size happens to be less than a size 2. It is no wonder brands and advertising continually rate dramatically…
  • 5 Unexpected Storytelling Lessons From Beth Comstock

    2 Oct 2014 | 5:48 am
    I heard the same story three times in a row yesterday, and it was illuminating. Every year outside the well scripted confines of Manhattan an epic event called The Future of Storytelling brings together designers, technologists, builders and brand marketers to ask the most fundamental question facing any creator: how do you tell a story that people will care about? This year’s event gathered spoken word poets, a master perfumer, a world renowned magician and many other unexpected characters to discuss and question the future of the art of storytelling itself. At an event like this,…
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    Marketing Apocalypse

  • The Worst Business Strategy Imaginable: My First-Hand Account

    19 Nov 2014 | 12:22 pm
    Quick Note: If you are in a rush you can skip the back story and jump down to the headline that says, “Let’s talk about their strategy…” A Little Backstory A long time ago here on planet Earth, people didn’t have much of a say in what they read, watched, or listened to. This limitation meant that businesses could force feed consumers whatever messages they thought would sell. Terrible copy was used, tack ads were designed and fear-based selling was at an all-time high. Then a man named Abraham Maslow came along and told us that, (my summary) positive emotions like…
  • The Beginner’s Guide To Web Culture

    12 Jul 2014 | 11:07 am
    Why You Need To Understand Web Culture It’s obvious that people behave differently online than they do offline. There’s a million different reasons for why that is, but those reasons aren’t really going to help you improve your marketing, branding, or growth efforts. The only question you should be asking is, “How do I leverage web culture?”, because culture is a very powerful marketing tool and because we’re really just getting started with online marketing. As with any other tool you use, you need to understand it before you can really use it to…
  • Earning Brand Addicts: A Cautionary Guide

    28 Apr 2014 | 6:42 am
    A Warning For New Businesses Customer loyalty is one of the most sought after assets in business, and rightfully so. Repeat business is essential when it comes to growing your brand and expanding your offer. Successful businesses have learned over time that loyalty comes running a good business, but what happens when brands try to build loyalty before they really build a worthy business? Because everything in business moves quickly, we’re seeing this happen more and more. Startup companies are putting just as much thought into customer acquisition and retention as they are into their…
  • Update on The Book! Yes, It’s Happening

    8 Nov 2013 | 8:19 am
    This is for anyone who was wondering what happened here and if this book is still going to happen. Short Answer: YES! I’ve had several big life events that slowed things down on my end but we’ve been able to pick up the pace recently and now have almost 100% of the contributing chapters through editing. Once I have all that information in front of me I’ll be working with our lovely editor Jeremy to fill in all the gaps between what I have written, what I had mapped out and what we got back from everyone. We’re doing it this because I wanted to get the unfiltered…
  • Social Media Customer Service Done Right

    3 Aug 2013 | 9:48 am
    A few weeks back I had a bad experience with Free Conference Call’s ‘customer service’ team via Twitter. It wasn’t a huge deal, but it was enough to warrant this post. I don’t usually like to be a complainer, but if there’s a marketing lesson to be learned I’m not above it. More recently I had a really great experience, compliments of Warby Parker. Let’s start with this… I broke my glasses. They were functional enough to sit on my face for a while but I knew I was going to need a new pair. I saw some of the really cool Instagram videos…
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  • VML Dreams Up Juicy Promo For Wendy’s Bacon Portabella Melt

    David Burn
    21 Nov 2014 | 11:00 am
    Wendy’s believes you’ve earned it. Earned what? Their new Bacon Portabella Melt. With the help of VML and voiceover artist Jon Bailey, the QSR came up with a neat way to engage customers around this new product offering. I haven’t heard the phrase “consumer generated content” in some time, or “co-creation” for that matter, but […] The post VML Dreams Up Juicy Promo For Wendy’s Bacon Portabella Melt appeared first on AdPulp.
  • Does Your Facebook Group Encourage And Support Real Life Interactions?

    David Burn
    20 Nov 2014 | 9:18 am
    The platform that creates the stickiest bonds between users wins. Facebook wants to win. In this piece for Facebook Groups, the human bonds formed at Donda’s House – the non profit inspired by Kanye West’s mother, Donda West, are featured. Facebook tapped Persuade director Michael Marantz to help tell a story about an incredible group […] The post Does Your Facebook Group Encourage And Support Real Life Interactions? appeared first on AdPulp.
  • Portland’s Direct Response Agencies Are In The Money

    David Burn
    19 Nov 2014 | 6:37 pm
    Portland is known the ad world over for Wieden+Kennedy and Nike. But there is another Portland lurking beneath the Swoosh. It’s mostly a tangled world of small shops fighting for table scraps and relevance beyond Oregon. Mostly, I say, because there’s yet another unheralded Portland agency world that is thriving. Three of Portland’s five largest […] The post Portland’s Direct Response Agencies Are In The Money appeared first on AdPulp.
  • New Feature Film from Red Bull Media House (One of 600 Pieces of Content)

    David Burn
    13 Nov 2014 | 8:56 am
    Content is not king. Red Bull’s content is king. Werner Brell, managing director of Red Bull Media House, made a rare public appearance at the Content All Stars summit in New York recently. Journalist and MBA, Dorian Benkoil, was there to speak with him for Mediashift. I joked to Brell that a toilet paper company […] The post New Feature Film from Red Bull Media House (One of 600 Pieces of Content) appeared first on AdPulp.
  • New Books: Hooked and Targeted

    Dan Goldgeier
    11 Nov 2014 | 10:46 am
    In Hooked: How to Build Habit-Forming Products, Nir Eyal lays out a four-step process called the Hook Model for creating the types of products and services that keep people coming back for more. Although many of the examples he uses are online-oriented (Yelp, Twitter, The Bible App), there are plenty of lessons here for folks […] The post New Books: Hooked and Targeted appeared first on AdPulp.
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    Evangelist Marketing Institute

  • The Positive Work Of Revenue Growth

    Alex Goldfayn
    17 Nov 2014 | 2:23 pm
    I was meeting with a new client last week to introduce our project to the top leadership team. In the room were about a dozen people: presidents, along with a number of heads of sales and customer service departments (my work focuses on changing the thinking and behavior of customer-facing staff). As a part of his opening remarks, my client, a co-owner of the company, said “more than anything, this work is positive.” Indeed, almost all of us lose sight of the enormous positive impact of our work. We improve lives and companies, but we spend our days responding to customer…
  • Boldness

    Alex Goldfayn
    10 Nov 2014 | 1:40 pm
    Most people spend their work days putting out fires, which, by definition, is reactive effort. It also tends to be the work of dealing with unhappy customers — who are complaining about an incorrect order, a delayed delivery, or simply demanding to have your product or service yesterday. When we spend our days, and years, this way, we begin to believe all of our customers are unhappy. This could not be farther from the truth. Think about your customers: most them have been with you for years. Decades maybe. They stay with you, because they are happy with you. If I were to ask your…
  • Testimonial Paranoia

    Alex Goldfayn
    3 Nov 2014 | 4:43 am
    In the last week, I’ve delivered six workshops and keynote speeches in Denver, Houston, Chicago, and Las Vegas. During the portion of my sessions that covered communicating (not just collecting) testimonials, several people had this rather common resistance: “I’m not going to share my customers’ names so that my competition can steal them.” One guy who runs an eight-figure distributorship actually said to me, “You need to understand that our industry is different.” Listen to me carefully: No, it’s not. Your industry and your business —…
  • Thriving

    Alex Goldfayn
    27 Oct 2014 | 2:26 pm
    You deserve more revenue. You provide tremendous value to your customers. You improve their lives and grow their companies. Ask them, and they’ll tell you. As such, you deserve more revenue. But many others deserve for your company to grow as well: Your existing customers deserve to do business with a thriving, successful firm. Your staff and colleagues, who you’re with on the front lines every day, deserve to work for a flourishing, growing company. Your family certainly deserves that your company sells more, so that all of you can live better. Your prospects deserve to benefit…
  • Accountability

    Alex Goldfayn
    20 Oct 2014 | 3:33 pm
    My average client grows by 15% to 20% in their first year with me. On the low end, some clients grow by “just” 5% or 10% because you can stumble accidentally into that kind of growth after experiencing the mindset change we work on, and applying just a few of the techniques I teach. On the high end, I have clients who grow by 30% and even more in their first year. (And that’s annual, from now until the end of time, as long as you choose to implement the marketing we create for you.) I’ve analyzed what separates the top growers from the ones who grow the least.
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    Conversation Agent - Valeria Maltoni

  • Designing to the Way Things Are

    Valeria Maltoni
    21 Nov 2014 | 2:45 am
    The first step in a healthy process of figuring where to next is about recognizing where we are now. This means taking more of an outsider view -- because in our day-to-day we get so involved in what we do and say that we forget to notice their full impact. For example, taking the time to articulate how we work. Making it apparent by writing it down, including the connection and disc-connection points, so that we can: talk about what we want better make the/any roadblocks visible confront issues (hard on issues, soft on people) redraw, re-connect, and/or create the roadmap Change is often…
  • Fixing Broken Links

    Valeria Maltoni
    20 Nov 2014 | 5:01 pm
    “It is much harder to fix a culture that to create a culture.” Jeff Veen, Adobe/Typekit#. @veen [via] This past weekend I took a few hours to fix broken links from my earlier posts at Fast Company#, those I wrote before they moved onto a new platform and redirected the rest. It was my custom, back in 2006-2008, to write wrap posts about the same topic here from the Conversation* Agent point of view. To me the difference was using my own voice as individual on this site and using a voice more aligned with the vision of the magazine on its site. Still me in both cases, working to support…
  • Told You So

    Valeria Maltoni
    19 Nov 2014 | 5:49 pm
    A couple of stories making the rounds in the last 24 hours: Facebook is about growing its business and market value -- duh! Brands should not be sharecropping and neither should you. It's not like the about face is new, either, kind of endemic, actually. It owns your content, and it will steal your customers. Not to mention reputation tied to a closed system you do not control. Remember Beacon? Treat it as a channel and a tool to serve your needs and you have a fairly different strategy. Yes, fan-gating a like for a chance to ___ option is gone, too. Surprise, surprise. Uber continues its…
  • Decisions are a Means to an End

    Valeria Maltoni
    18 Nov 2014 | 4:15 am
    In the last couple of days I have re-read one of the books I recommended off my spring reading list: Decisive: how to Make Better Choices in Life and Work by Chip Heath & Dan Heath. My biggest takeaway from the book continues to be that decisions are a means to an end and therefore we want to become better at understanding and then trusting the process we can put in place to inform them. We are like organizations in that we also create a personal infrastructure around past decisions. If we have found to have good results by doing a certain thing a certain way, we will likely repeat it.
  • How Scaling Customer Care is Good Marketing

    Valeria Maltoni
    17 Nov 2014 | 9:40 pm
    Mass personalization in customer care works only if your name is “mass.” As customers we typically contact a company when all other options are exhausted and only when the issue is painful/difficult enough for us to tackle on our own. When we take that step, we likely did not have the exact problem or question the last customer had. If we did, this may mean: the issue is temporary -- like an outage, a system-wide clitch, weather-related delay -- in that case, this means there is no emergency communication mechanism in place to get the word out or the message is not clear enough. In this…
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    Stokefire - Branding & Advertising

  • barney stinson’s not the only one who can accept a challenge

    Marie Jacobsson
    13 Nov 2014 | 7:00 am
    I love learning.  Always have, always will – because as you learn, you grow. When you’re challenging yourself in ways you haven’t done before, you get the possibility to discover talents and skills you didn’t even know you possessed (or, you might discover that you sucked at something, but let’s stay optimistic). Trying something new probably means you’re not going to become a pro in one try, but at least it might awaken something inside you – an interest, an eagerness to improve or a realization that you should hire someone to do what you just tried to do. Regardless, you’ve…
  • This Swede is going to bring the concept of branding back home with her

    Marie Jacobsson
    10 Nov 2014 | 11:10 am
    When I began my education in Sweden back in 2011, I was determined that my upcoming Bachelor’s degree in Media and Communication would open the doors for a career within journalism. As a person who loves to tell stories I had decided that I could pursue a career in storytelling, and a journalist would be the perfect occupation. At least that’s what I thought. Before I got to the US I hadn’t quite encountered the term “branding.” Compared to the Swedish brand and advertising industry, the term “branding” is more visible here in the U.S. It’s not that Swedes don’t work with…
  • Who are you when no one is watching?

    Marie Jacobsson
    30 Oct 2014 | 10:36 am
    We pass a lot of people everyday: on the bus, in the streets, at work. We are all there and we are all going somewhere. And how we look, how we dress and how we act say so many things about us. Do you sigh when you have to wait in line to get on the bus? Do you run toward the street to catch the green light? Do you smile and thank the person holding the door for you? Small factors like these can reveal something about us for our beholders and without us even noticing, these people create assumptions about us as they observe us. A person who sighs in line is bored, a person who runs toward the…
  • It’s not every day you find your photo in the centerfold…

    Lindsay Benson Garrett
    21 Oct 2014 | 1:03 pm
    Washington Flyer covers the best of Washington D.C. and the Capital Region, including entertainment, food, recreation, nightlife, hotels, and travel. These magazines are distributed through the Washington D.C. airports so you can have some reading material on your next flight to Hawaii. (Please take us with you?) Next time you fly out of Reagan National, check out the September/October 2014 issue which includes a story about the arts scene in the D.C. area. The intro page and centerfold of the magazine features a photo our art director, Lindsay Benson Garrett, took of Gin Dance Company.
  • Pantone #411

    Marie Jacobsson
    16 Oct 2014 | 2:57 pm
    When I sat down in mid-June and wrote an email to Stokefire, telling them I’d love to be a part of their team as an intern, I have to admit that I was somewhat nervous. Not only because I’m a Swede who sought out for an internship position in a foreign country, but also because Stokefire had awoken something within me: a desire to be a part of a business where I could grow professionally and be challenged daily by tasks I hadn’t previously encountered. With my winning mentality, I was determined to get an internship position where I would gain knowledge about branding and communication…
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    IDA Concpts

  • Making the Next Big Idea Fly

    Damian Davila
    21 Nov 2014 | 5:51 pm
    You’ve got it. You have come up with a new communication device that is going to make the wrist band mobile device obsolete. It’s compact, it’s trendy, and everyone is going to need one as soon as it hits the scene. You know that your concept will be the next big thing in an age when everyone wants to stay connected. Now it’s simply a matter of making it happen. Get the Patent Don’t make the mistake of letting anyone steal your idea. Whether you have colleagues that are not on the up and up or great minds think alike, there is liable to be someone out there who…
  • How to Use Foursquare for Small Business

    Damian Davila
    29 Oct 2014 | 9:39 am
    There have never been so many people willing to talk about exactly where they are and what they’re doing in exchange for incentives. The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next. At the same time, businesses can attract new visitors and build customer loyalty. As a small business, you’re probably blown away by the figures: 20 million users worldwide are on Foursquare, and they have racked up 2.5 billion check-ins! If you can attract even a small percentage to your business, you’ll…
  • Win 1 of 20 Gift Cards for a FREE ONE Year of the iDcard

    Damian Davila
    20 Oct 2014 | 5:32 pm
    For a chance to win 1 of 20 gift cards for a FREE ONE Year of the iDcard, just fill out the form below. You can tweet every day until 10/26/2014 for additional entries for the giveaway. Good luck! a Rafflecopter giveaway TERMS AND CONDITIONS: A total of 20 gift cards for a free year of the iDcard are available. Only one gift card per person. You must provide me your mailing address via private message on Twitter (@idaconcpts) or Facebook ( so I can mail the gift card to you. Each gift card holds no value and does not entitle the owner to any discounts. It…
  • What is Market Research?

    Damian Davila
    18 Oct 2014 | 8:46 am
    There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research Qualitative market research looks to probe for the answer to deep questions such as why people feel the way they do, and why they do what they do. The main types of…
  • Time Clock Software For Businesses

    Damian Davila
    14 Oct 2014 | 5:54 pm
    Time clocks are needed for every business that pays its employees by the hour. Employees need to have a reliable way of tracking how much they have worked, and the business must have an easy way of obtaining information about the hours worked by employees. These clocks are helpful in many ways, and they provide the business with many options for accounting and handling payroll. The Times When employees enter the building, they can immediately go the clock to make sure that they are clocking in. The employees can easily punch in their code or have their card stamped. The clock shows the…
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  • Biggest Posts of the Past 7 Days

    Patrick Coffee
    21 Nov 2014 | 3:20 pm
    Publicis Kaplan Thaler President/CCO Stepping Down Internal Memo Confirms Rosetta Layoffs/Promotions Two Executives Leave R/GA San Francisco We Hear: Big Changes Coming to Rosetta McCann Erickson MAY HAVE Won the New York Lottery Ogilvy & Mather Chicago Crafts “Hemingway in 15 Seconds” Argonaut Launches “It’s All Fit” for Fitbit New Career Opportunities Daily: The best jobs in media.
  • Corona Light/Modelo Leaving GS&P

    Patrick Coffee
    21 Nov 2014 | 1:51 pm
    Yes, our Wednesday post on rumors that some portion of the Corona business would be up for review was extremely vague. But we were correct: the beer’s parent company just announced that it will no longer be working with GS&P. Our sources told us nothing about which parts of the business would be changing hands, but both GS&P and Constellation, which owns Corona and Modelo among other brands, told AdAge this afternoon that they had “mutually agreed to end their relationship.” So Corona Light/Modelo has launched an agency review. (more…) New Career…
  • Friday Odds and Ends

    Erik Oster
    21 Nov 2014 | 1:22 pm
    -The Father Bob Foundation’s “Win Happiness” competition (video above) has an unusual grand prize. -Content-driven ad network OneSpot has partnered with Time Inc. and Meredith’s branded content studios, among others. -ShurTech Brands LLC, best known for its Duck Tape brand duct tape has contracted with Pittsburgh agency Brunner for digital marketing assignments on a project basis, following a two month review. -Healthcare communications company LNNS announced the appointment of Ellen Fields as its first Chief Sharing Officer, tasked with leveraging “the…
  • Agency SFST Had Trouble Finding a Grandma Who Hasn’t Smoked Pot for This Viral Video

    Erik Oster
    21 Nov 2014 | 12:54 pm
    Seattle-based agency Super Frog Saves Tokyo is behind the above hilarious and endearing video of three grandmothers smoking cannabis for the first time, followed by Jenga using “all your hands,” discussions about ironing and attempts at opening a bag of chips. The agency created the video, which has now surpassed the 12 million view mark on YouTube, as a side project, but told The Wall Street Journal it plans to host a whole series of “entertaining yet thought-provoking videos” on the new site beginning next week. “ is an experiment for us,”…
  • The Richards Group Clowns Around with the Spurs for H-E-B

    Erik Oster
    21 Nov 2014 | 12:07 pm
    The Richards Group once again teamed up with Sugar Film Production and director Chris Smith for a lighthearted series of ads starring the San Antonio Spurs. The new ads — “Toga,” “Slogans,” “Barbie” and “Wise” follow much the same formula as last year’s campaign, employing lighthearted, self-depreciating humor. In “Toga,” Tim Duncan returns to find Tony Parker, Patty Mills, Kawhi Leonard and Manu Ginobili so enamored with H-E-B’s Greek yogurt that they’re all decked out in togas. ”Why is everyone…
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    latest solar news

  • Effects Of Clouds On A Solar Panel

    14 Nov 2014 | 7:03 am
    Solar panels hold a wealth of benefits, both for individuals and for the world at large. Economically, solar panels promise to lower the cost of electrical power. Environmentally, solar panels can give us cleaner power, sustainable power that will not require further damage to the environment. Solar power can reach remote areas. It can carry education, or urgently needed medical information. The effects of clouds on a solar panel, though, might diminish those and other promising benefits. The effects of clouds on a solar panel might make it far less efficient in certain parts of the world and…
  • Considering Going Solar? Read This Valuable Solar Energy Advice First!

    10 Nov 2014 | 9:47 am
    You may want to use solar energy at work or home, but you might not know very much about it. Do some research on the topic, and find reliable professionals who can help you with this project. Continue reading to learn more about solar energy. Be sure the solar energy system you choose can efficiently and reliably store the energy it produces. You have two options here. You can either sell the excess power to the electric company to offset the costs during cloudy days, or you can get a bank of batteries that will allow you to get off the grid completely. You can have solar power even in a…
  • Check Out These Great Solar Energy Tips!

    9 Nov 2014 | 3:06 am
    Lately, solar energy has become extremely popular for homeowners and businesses alike. What are the reasons that have kept you from getting on-board with solar energy? If you are interested in finding out what solar power can do for you, keep reading. In this article, we will share information about solar energy. When using solar energy for the first time, it’s probably a good idea to start out small. A small investment of just a few solar powered garden lights is a great way to get started. Many different stores carry these, such as Walmart and Lowe’s. They are very easy to…
  • Advice To Learn About Using Solar Energy

    31 Oct 2014 | 2:45 am
    Your lack of knowledge on solar energy might be stopping you from installing a system. There are many things you need to know before you begin so that you’re able to get the full benefit of solar energy. Read the below article to expand your knowledge on the subject. Start small when you want to start using solar energy. A small investment of just a few solar powered garden lights is a great way to get started. You can find these at many retail establishments. Just insert them into the ground, and you’re good to go. Avoid technology which relies on the sun’s scheduling. More…
  • Learn Everything You Need To Know About Solar Energy

    29 Oct 2014 | 10:10 am
    Saving the environment while reducing the amount you spend on energy are both important. As time passes, electricity costs will rise, meaning you should look into solar energy. This article will tell you more about solar power. When you maintain it, your solar power set-up will last. Inspect and clean your panels on a regular basis. Taking care of your solar energy system yourself can save you some money; however, it may be well worthwhile to set up a maintenance schedule with your installer. It is important when installing your panels to remember that the position of the sun in the sky…
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    Search Engine Journal

  • SEO 101: What is Semantic Search and Why Should I Care? by @sergio_redondo

    Sergio Redondo
    22 Nov 2014 | 6:39 am
    Search is changing. David Amerland begins with this sentence in the foreword of his book Google Semantic Search. If you are a long time user of the Internet and, more specifically, the search engines, you can see how the way we look for information has changed over the past few years. We are at a moment in which semantic search, the ability to put typed searches into context, represents the most accurate option for granting answers. However, before we delve into this new type of search is appropriate to stop and ask the question: What has motivated our change when searching […]The post SEO…
  • Facebook Releases Quarlerly Highlights, Continues To See Growth In Active Users by @mattsouthern

    Matt Southern
    21 Nov 2014 | 5:27 pm
    Facebook, as a public company, reports every quarter on the state of its business. This week it released its highlights for the third quarter of 2014, with numbers that are more than likely to please stockholders. Growth In Active Users There was growth in active users reported across the board. Daily active users (DAUs), as of September 2014, were an average of 864 million which is an increase of 19% year over year. Mobile DAUs saw even more growth, with an average of 703 million as of September 2014, which accounted for an increase of 39% year over year. Monthly […]The post Facebook…
  • European Parliament To Call For Separation Of Google Search From Other Services by @mattsouthern

    Matt Southern
    21 Nov 2014 | 5:04 pm
    According to a report released today, the European Parliament is reportedly calling for Google separate search from the rest of its service offerings. The motion specifically calls for an “unbundling” of Google’s search engine from its other services as a way to curb Google’s dominance. This is being supported by Europe’s two main political parties, the European People’s Party and the Socialists. This motion originated from concerns that Google’s tremendous reach has the potential to stifle competition. However, the European Parliament doesn’t have the power to break up…
  • What Mic Do I Need For a Professional Podcast? 10 of The Best Podcasting Microphones by @albertcostill

    Albert Costill
    21 Nov 2014 | 8:54 am
    One of the most important decisions that you’ll make as a podcaster is the microphone that you’ll be using. After all, you want your podcast to come across to listeners as a credible and professional – which you can’t accomplish if you’re using a subpar microphone.  Your podcast needs a professional sound.  Yes, listeners know! That’s not to say that cheaper options, such as that generic headset microphone you’ve used for Skype, can’t handle the job if you’re in a pitch, it just means that you get what you pay for. So, what mics should you be using if you […]The post…
  • SEO Trends For 2015 And Beyond: Interviews With Two Leading Experts by @mattsouthern

    Matt Southern
    21 Nov 2014 | 7:00 am
    At Pubcon 2014 in Las Vegas the SEJ team had the opportunity to catch up with Jake Bohall of Virante, and Joe Youngblood of Winner Winner Chicken Dinner, about SEO trends. Jake discusses how he’s starting to see a shift towards SEO being integrated into all company practices, while Joe discusses some interesting new ways to build links. Hear them explain more about this in the videos and recaps below: SEOs Tools: An Interview with Jake Bohall Here are some key takeaways from the video: Jake believes the future of SEO is shifting more towards using tools and having people […]The post SEO…
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  • Pink Floyd’s “The Endless River”: Revenge of the Dinosaurs

    19 Nov 2014 | 2:19 pm
    Pink Floyd’s new (and final) album, The Endless River, had every reason to fail on its release November 10. At a time when album sales are in a free fall, the Floyd released an unabashed 53-minute artifact of the era of album-oriented rock. The Endless River consists mostly of ambient instrumentals (culled from the group’s 1994 album The Division Bell) and no Spotify-friendly singles. Lead guitarist David Gilmour cautioned that The Endless River as “not for the iTunes, downloading-individual-tracks generation” (a comment that most certainly horrified the Floyd’s…
  • 6 Predictions for Music Streaming

    14 Nov 2014 | 8:45 am
    Forget Taylor Swift’s futile Spotify boycott. The real news emerging from the music industry this week was the launch of YouTube’s streaming service. The new service consists of YouTube with streaming functionality (as opposed to being a new product with a different name, thus benefitting from YouTube’s brand reach). On November 17, YouTube is also launching (in beta form) YouTube Music Key, a paid streaming option offering ad-free online and offline listening for $9.99. YouTube now enters an increasingly crowded streaming industry that ranges from all-purpose services such…
  • The CMO Is Changing — Are You?

    28 Oct 2014 | 6:28 pm
    Chief marketing officers are becoming business leaders with operational expertise in order to gain the respect of their C-suite peers. Tomorrow’s CMOs will need to master analytics, technology, and innovation. Those are some of the key take-aways of Your CMO Is Changing, a presentation by Forrester Research Vice President and Principal Analyst Sheryl Pattek. She delivered her remarks October 28, 2014, at the Forrester Forum for eBusiness & Channel Strategy Professionals. The theme of the 2014 eBusiness Forum, attended by Fortune 1000 organizations, is “Map Your Path to Digital…
  • Why Winning with Digital Is Like Making a Movie

    28 Oct 2014 | 8:18 am
    Mastering digital business is a lot like making a movie: you need to assemble a network of experts instead of trying to do it all yourself. Embracing an ecosystem to create customer value was the main take-away of Level Up: The Next Challenge in Digital Mastery, a presentation by Bill Doyle, vice president, principal analyst, Forrester Research. Doyle delivered his remarks October 28, 2014, at the Forrester Forum for eBusiness & Channel Strategy Professionals. The theme of the 2014 eBusiness Forum, attended by Fortune 1000 organizations, is “Map Your Path to Digital Mastery.”…
  • Jermaine Dupri Wants to Save R&B with New Jagged Edge Album

    23 Oct 2014 | 10:05 am
    If you want to get a rise out of music legend Jermaine Dupri, ask him about the new Jagged Edge album, J.E. Heartbreak II. Dropping October 27, J.E. Heartbreak II reunites Dupri with the group he signed to his So So Def record label in 1997. And Dupri promises that J.E. Heartbreak II will deliver the kind of lush, harmony-rich ballads that helped Jagged Edge become an R&B and pop success 14 years ago. “The new album is straight Jagged Edge,” he says in the following exclusive interview. “It’s what Jagged Edge does and what it has always done.” What Jagged Edge…
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    Tom Peters

  • 12 Whirlwind Days in Japan

    Tom Peters
    17 Nov 2014 | 5:35 am
    One essayist ungrammatically called Japan “uniquely unique.” Ungrammatical or not, it is perhaps accurate. In addition to jet lag following a 13+ hour flight from Boston to Tokyo, the intrigue of Japanese culture per se gripped me instantly. My wife, Susan, is a tapestry weaver, textile designer, and avid gardener, and this was her first […] The post 12 Whirlwind Days in Japan appeared first on Tom Peters.
  • Video: Tom on Mittelstand

    Cathy Mosca
    4 Nov 2014 | 10:34 am
    Tom recently had a chance to talk to CNBC on a subject that’s dear to him: Germany’s Mittelstand. Medium-sized companies that are a driving force in the economy. He’s been a champion of the phenomenon for years, so it’s good to see that others are joining the discussion. Watch the video to get in on […] The post Video: Tom on Mittelstand appeared first on Tom Peters.

    Tom Peters
    30 Oct 2014 | 7:57 am
    Respect is not “earned.” Respect given is automatic—though you may upon occasion discover that it was not, alas, merited. Respect is the default position. Disrespect must be earned. Respect is the greatest motivator of all. Every human being has an interesting story. You’ll find it if you give a shit. (And listen.) Everyone has a […] The post RESPECT++ IN 140 CHARACTERS appeared first on Tom Peters.
  • Guadalahara

    Cathy Mosca
    29 Oct 2014 | 9:45 am
    Tom’s chosen topic for his appearance today in Guadalahara is “Innovate … or Perish.” If you were in the audience and would like to have the slides he used, you can download the PowerPoint presentation here. There’s also a long Web-only version if you want more in-depth coverage of the topic. Enjoy! The post Guadalahara appeared first on Tom Peters.
  • The Project Leadership EXCELLENCE 42Revision, 27 October 2014

    Tom Peters
    27 Oct 2014 | 9:00 am
    What follows is a slightly revised version of the Project Leadership Excellence 42 list from my presentation last week to the PMI Leadership Institute confab. We have also attached this list in both PDF and PowerPoint formats. 1. Politics as nuisance-distraction vs. “Politics Is Life. RELISH It.” 2. IQ > EQ vs. EQ > IQ. […] The post The Project Leadership EXCELLENCE 42Revision, 27 October 2014 appeared first on Tom Peters.
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    Brand New

  • Linked: Design Gangs

    21 Nov 2014 | 6:56 am
    Link Matt Stevens' awesome "Design Gangs" badges are currently in Kickstarter waiting to be turned into temporary tattoos, t-shirts, and a poster.
  • Noted: New Logo and Identity for DIN by Kleiner und Bold

    21 Nov 2014 | 6:48 am
    A Standard for the Standards (Est. 1917) "Deutsches Institut für Normung e.V. (DIN; in English, the German Institute for Standardization) is the German national organization for standardization and is the German ISO member body. DIN is a Registered German Association (e.V.) headquartered in Berlin. There are currently around thirty thousand DIN Standards, covering nearly every field of technology." (Wikipedia) (For example, DIN 25449 sets the standards for design and construction of concrete components in nuclear facilities, and DIN 1451 is the standard for typography used in transportation…
  • Reviewed: Friday Likes 108: From Toormix, Violaine & Jérémy, and Paperlux

    21 Nov 2014 | 4:04 am
    From Toormix, Violaine & Jérémy, and Paperlux From playful to serious we have you covered this week with work from Barcelona, Paris, and Hamburg. Farmàcia Esplugas by Toormix Farmàcia Esplugas in Barcelona might have the cutest identity and retail presence of any pharmacy. Designed by local firm Toormix, the identity hinges on a smiling heart made out of the sideways "E" from its wordmark. It's maybe a little too cute on its own but when put to use in the floor tiles and as a pattern it becomes quite fetching. The identity also features some watercolor…
  • Linked: 1981 Sony Logo Competition

    20 Nov 2014 | 7:10 am
    Link A great find by Greg Prichard while he was browsing a 1981 issue of TIME magazine: An ad purchased by Sony announcing the finalists (yet non-winners) of a contest to redesign the Sony logo. Fascinating on so many levels.
  • Noted: New Logo and Packaging for White Labs by MiresBall

    20 Nov 2014 | 7:05 am
    Beer Microscope (Est. 1995) "White Labs Inc. Pure Yeast and Fermentation team members have been active in the American and worldwide craft brewing movements since the 1980s. The company, which has grown to include offices in California and Colorado, provides a wealth of services to not only brewers but also winemakers, distillers and others in the fermentation business. Below is a brief description of numerous company employees. We manufacture pure liquid yeast for homebrewers and professional brewers. We provide technical advice and troubleshooting as well as analytical testing." Design by:…
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  • Donna Wilson Knitwear A/W 14: ‘Jumpers and Ice Cream’

    28 Oct 2014 | 9:24 am
    For the launch of her first women’s knitwear collection Donna Wilson commissioned Oliver’s Island to produce a film. Together they came up with the idea of spinning the model , Megan Turner Jones, on a wheel. ‘Jumpers and Ice Cream’ is a family of five exquisitely soft woolly jumpers inspired by rainy Sundays, mittened bike […]Related posts:Radio DonnaThrottleman’s guerrilla actionMeir Panim Winter Collection
  • For a Cash Reward Could You Remember Your Landline Number?

    23 Oct 2014 | 11:55 am
    Landline telephones, surely they’ll be obsolete pretty soon because no one but telemarketers—and possibly your gran—uses them any more. Relish broadband decided to find out just how irrelevant they are and took to the streets of London waving a £50 note around, offering it up to anyone who could dive into their mind and come […]Related posts:Visa – BangingStaedtler – Take noteEristoff and the Wolves in London Story
  • Air New Zealand – Gilles Peterson LON/LAX FM

    16 Oct 2014 | 2:40 am
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  • Meet Victo the robot, powered by Samsung SSD 850 PRO

    29 Sep 2014 | 3:29 am
    Get Will Smith on the phone quick because I, Robot has just taken one step closer to becoming reality, the next gen of SSD cards has arrived and, according to this video, it can turn into a robot, travel the world at incredible speeds and charm the pants of any woman. But maybe those last […]Related posts:Samsung Central StationSamsung – Master the Power of the Angles!Samsung Mobile
  • Hartley’s Jelly – That Friday Feeling

    19 Sep 2014 | 2:58 am
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    Drew's Marketing Minute

  • Are you feeling a little stressed?

    Drew McLellan
    19 Nov 2014 | 4:31 am
    Feeling a little stressed? As we head into Thanksgiving week, for many of us it signals the beginning of the last frenzied six weeks of the year. Stress is a natural part of life — but as a culture, we’ve upped the ante and are entering an era of super stress. The consequences of that super stress are showing up in every aspect of daily life and come with incredible costs as we wrestle with the consequences. Here’s the reality — it’s not going to be getting better any time soon. The causes of this heightened level of stress are here to stay and believe it or not,…
  • Big data delivers customized experiences or it’s just noise

    Drew McLellan
    11 Nov 2014 | 5:20 am
    If there is one phrase we couldn’t seem to get enough of this year — that phrase is big data. Every day our digital activity (on the web, on our smart phones, social networks etc) creates over 2.5 quintillion bytes of data. In fact, 90% of all the data in the world today has been created in the last two years. As our phones evolve into our mobile wallets and our hub for digital tickets and coupons – they will add dramatically to the collection of data on consumer spending and behaviors. Suffice it to say – we are leaving quite a trail. A trail that will help businesses get to know…
  • We only care about you if it’s really about us

    Drew McLellan
    28 Oct 2014 | 4:58 am
    We recently bought an ad for a client and the ad rep suggested we make a big deal out of the fact that our client has been in business for 130 years. I politely told her that we definitely were not going to do that. Instead, we were going to talk about something their readers and our prospects might actually care about. My conversation with her is what prompted this blog post. We’ve all seen the ads or sales that are somehow tied to a businesses 25th anniversary or the “we’ve been in business for a century” sale announcements. The reality is – no one cares. While that may be a…
  • This marketing summit promises to be extreme!

    Drew McLellan
    25 Oct 2014 | 7:56 pm
    Are you looking for an edge?  Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit, 6 small business experts will reveal their secrets to get more leads, convert more sales, win more clients, and make more money without driving themselves crazy or spending their last dime. Now, you can do it too! In just 6 hours, you’ll revolutionize how you grow your business. Get the business-building tools and strategies you need to boost your results when you register now at no cost for this exciting…
  • Storytelling, storytelling, and more storytelling

    Drew McLellan
    24 Oct 2014 | 6:09 am
    Seems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more.  Unfortunately, I think most attempts fall short. Marketers clearly believe that storytelling is a critical component of their marketing efforts.  It’s one of the most talked about topics in marketing circles today. So — no argument that marketing’s version of storytelling is critical to a business’ communications success. The question is — why are so many companies doing it badly and not experiencing the…
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    Brian Solis

  • Customer Experience Happens To You Not Because of You…But It Doesn’t Have to Be That Way

    Brian Solis
    20 Nov 2014 | 8:51 am
      Earlier this year, I was asked to write the foreword for a new book focused on experience marketing and CX. The opportunity appeared while I was in the throes of researching and writing my (not yet announced) book. As hard as it was to pull away from it, I must admit that it was a welcome distraction. So, I stopped what I was doing and read the manuscript for Connect: How to Use Data and Experience Marketing to Create Lifetime Customers by Lars Birkholm Petersen, Ron Person, Christopher Nash. As usual, the deal was that I would be allowed to publish the foreword upon the release of the…
  • Spotify, Taylor Swift and The Music Industry’s Missed Opportunity

    Guest Author
    17 Nov 2014 | 7:02 am
    Guest post by Monica Corton (@momusing), Executive Vice President, Creative Affairs & Licensing Next Decade Entertainment, Inc. If you have any connection to the music biz, it’s been hard to ignore story after story of the pull out of Taylor Swift’s catalog from Spotify. As a music publisher, I have to say that I too share all of the frustrations that both Swift and Big Machine’s, Scott Borchetta have with the bad royalty structure that exists with regard to streaming music. Spotify is not alone in this and certainly not the worst player by far (some could point to Pandora for…
  • Digital Transformation is About Empathy First and Technology Second

    Brian Solis
    10 Nov 2014 | 1:47 pm
    Every day, there’s seemingly yet another disruptive trend that emerges out of nowhere which affects consumer behavior and the future of everything along with it. Many of you already follow some of the most notable trends disrupting markets today and I know you’re devising new strategies as a result in order to compete in these ever shifting markets. - Real Time - Social Media- Mobile - Sharing Economy - Peer-to-Peer Economy - Maker Economy - Internet of Things - Crowd Funding/Lending This wheel of disruption keeps turning and the Butterfly Effect it unleashes with each revolution…
  • Curate This! We are the Network Now

    Brian Solis
    5 Nov 2014 | 9:06 am
    My good friend Steve Rosenbaum released his new book, “Curate This,” to help us learn the ins and outs content curation. This is his second book and also the second time I’ve had the privilege to write his foreword. In fact, this time around, I wrote two. I’d like to share the first with you here. I’m sure I’ll publish the second at some point in the near future. and I wanted to share it with you I’ve known Steve Rosenbaum since the mid 2000s. We’ve worked together and over the years, we’ve grown to become great friends. Before we met in the real…
  • The Sophisticated Marketer’s Guide to Thought Leadership

    Brian Solis
    3 Nov 2014 | 9:03 am
    LinkedIn and I have worked on several research projects together over the years ranging from the future of Native Advertising (private) to the state of Relationship Economics.  Now, we banded together once again to explore the art and science of thought leadership. Although this time, I was on the contributing side of the research project and Jason Miller, LinkedIn’s senior manager of content marketing, was the lead. Thought leadership is one of those things that’s easier to talk about than it is to achieve. I see it as a state, something earned, and not necessarily something you…
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    Branding Strategy Insider

  • Brand Example: A Higher Brand Purpose

    Chris Wren
    14 Nov 2014 | 12:10 am
    Brand purpose is the foundation for brand story. Consider this most brilliantly executed example of how higher brand purpose begets flawless story staging and storytelling, illustrating the more elaborate a scene is — props, staging, ambiance — the easier it is for customers to imagine themselves in it. Whole Foods Market is positioning itself to be the world’s healthiest grocery store in a new campaign called, unsurprisingly, “Values Matter.” The awareness campaign boldly asserts in the narration “We want to know where our food comes from, what happens to…
  • Changing The Brand Culture – To What Purpose?

    Mark Di Somma
    12 Nov 2014 | 12:10 am
    Organizations tend to speak about purpose and change as if they are separate subjects. Increasingly, we’ve been asking whether the two could and should be much more closely linked, prompting a shift in question from “Change – to what end?” to “Change – to what purpose?” If we could focus change on ideas that were more universal than corporate and that spread the perceived benefits more broadly, would that make a difference to the success rate? Because right now, the emphasis on change programs to accelerate growth is not working. John Kotter’s assertion that change, as it is…
  • Brand Success: Ideas Or Access?

    Mark Di Somma
    10 Nov 2014 | 12:10 am
    As scale focused brands continue to push their footprints further afield in the search for growth, big distributors, both online and off, offer strong and proven channels through which to reach consumers. Such channels are very attractive – they are major brands in their own right, they bring kudos and market credibility, and of course they have huge client and follower communities. But the share of the asking price that those distributors demand in exchange for that increased market penetration can put them at odds with those who create/ manufacture/ produce. At stake: who gets to decide…
  • Focus Your Brand On Cause Not Effect

    Chris Wren
    7 Nov 2014 | 12:10 am
    Communication is just one tool to convey brand message. Marketers and brand strategists are not employed by companies to create communications – they are employed to create change in consumer behavior. Instead of deluging customers with messages about the point a brand is trying to make, imagine how a brand might let customers experience the point it’s trying to make. This subtle, but powerful shift moves customers up the ladder of marketing effectiveness*. Instead of absorbing a message (theoretically), customers begin to interact with the brand (practically). Take credit cards as a…
  • The Emotional Drivers Of B2B And B2C Brands

    Mark Di Somma
    6 Nov 2014 | 12:10 am
    Philip Kotler once described brands as helping people to make decisions. In a world of frenzied competition and bewildering choice, they are of course the fastest, simplest and most effective way to link a name to a perception of value. What can easily be overlooked however is that B2B and B2C brands are not just about very different types of decisions but that they also involve very different types of decision making. For the most part, consumer brands look to influence an individual and/or groups of individuals (tribes). They are at their most powerful ‘in the moment’. They are about…
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  • Biggest Stories of the Week

    Patrick Coffee
    21 Nov 2014 | 3:15 pm
    Angry Tech Exec’s Note to NYT Reporter Must Be Seen to Be Believed Uber Really F*cked Up This Time Former Partner Sues Canada’s Largest PR Group Greenpeace Leaks Edelman’s “Shoot the Messenger” Strategy Docs Why Facebook’s News Feed Changes Are Good News for PR New Career Opportunities Daily: The best jobs in media.
  • Roll Call: William and Kate, APCO Worldwide, Grace Blue, and More

    Patrick Coffee
    21 Nov 2014 | 2:55 pm
    The Royal Children and the Duchess of Cambridge have hired an American to handle their PR. More specifically, Kate Middleton, Prince William and Prince Harry tapped Jason Knaus, previously head of PR at the Royal Bank of Scotland, to manage their communications as their first stateside trip approaches. Knaus doesn’t begin until the new year, but we’d suggest that his first action should be moving to quash all those stories about the ridiculous dress code for journalists who want to interview the Brits. Our sister site Media Jobs Daily has some suggestions… APCO Worldwide…
  • Scandal Winter Finale: Secrets Are Revealed, Shots Are Fired, Wine Is Spilled

    Tonya Garcia
    21 Nov 2014 | 2:00 pm
    Are you ready? You’ll never be ready. We weren’t ready. Last night was the winter finale for Scandal (and How To Get Away With Murder, if you’re into that), and they left us with quite the cliffhanger. Most notably, we’ve got Papa Pope on the loose. Snipers are looking for him. Jake is on the hunt. And Olivia has joined in, enlisting Mama Pope to help. Remember, she’s been locked up in a hole for the past few episodes, at the very hands of Rowan himself. When she’s faced with Liv, Mama (Maya? I’m terrible with names) thinks her daughter has come to…
  • BREAKING: Journalists’ Opinions of PR Are Improving!

    Patrick Coffee
    21 Nov 2014 | 12:59 pm
    “I’m still mad as hell, but I’ve moved on.” While we had a little fun with the New York Observer’s recent Big Apple PR expose yesterday, we almost skipped the best part: an anonymous survey in which 130 journalists revealed how they REALLY feel about PR. We found the results slightly encouraging…especially when compared to a similar survey conducted more than 20 years ago. (more…) New Career Opportunities Daily: The best jobs in media.
  • When Geeks Attack: Mattel Apologizes for ‘Barbie Can’t Code’ Book

    Shawn Paul Wood
    21 Nov 2014 | 12:00 pm
    Graphic artist? Maybe. Engineer? Not so much.  According to Mattel (, Barbie has held more than 150 different jobs “spanning from registered nurse to rock star, veterinarian to aerobics instructor, pilot to police officer.” Maybe a temp pool is next for the former bikini model? Her latest career turn had many people in the tech world irate because of a seemingly sexist approach: seems Barbie can’t do much with a computer beyond plugging it in. (more…) New Career Opportunities Daily: The best jobs in media.
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    Duct Tape Marketing

  • Weekend Favs November Twenty Two

    John Jantsch
    22 Nov 2014 | 5:44 am
    Weekend Favs November Twenty Two written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. Trained another great group of Duct Tape Marketing Consultants this week! Good stuff I found this week: Boomerang Calendar – Google…
  • Social Media Gives Consumers and Brands a Direct Connection

    Guest Post
    21 Nov 2014 | 4:14 am
    Social Media Gives Consumers and Brands a Direct Connection written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jessica Davis– Enjoy! photo credit: Matt Hamm via photopin cc Remember a time when it was not possible to share your opinions about a specific product with others because there was no outlet. Not too long ago, the consumer was considered to be at the bottom of the pyramid. There was no way to display dissatisfaction with the services received or products…
  • How and Why to Conduct a Meaningful Content Audit

    Guest Post
    20 Nov 2014 | 4:24 am
    How and Why to Conduct a Meaningful Content Audit written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Liz O’Neil Dennison – Enjoy! You’ve probably heard that a content audit is essential for driving engagement and revenue with content. But what is it, exactly? Why do you need one? And how do you do begin to tackle such a laborious task? Read on. What Is a Content Audit? A content audit is a qualitative analysis of all the content your company has ever published…
  • Telling the Story of You

    John Jantsch
    19 Nov 2014 | 4:01 am
    Telling the Story of You written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Judy Carter photo credit: Will Tull via photopin cc Storytelling in business is a hot topic. Marketers, leaders and brand builders are all encouraged to create narratives around their business, culture and even products. Pay attention to a great deal of the television advertising you see today and you’ll find that many possess a little story about who you could become if you only bought their product. Stories possess the power to drive emotional…
  • 3 Super Simple Ways to Make Buffer Even More Useful

    John Jantsch
    18 Nov 2014 | 3:56 am
    3 Super Simple Ways to Make Buffer Even More Useful written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I’ve long since professed my love of the BufferApp. But it’s been a while since I’ve shared some of the ways I use this tool, so I thought I would add some tips today. (About a year ago my youngest daughter landed a job with Buffer – so take that for what you will as you read! – To me, it’s just another reason to love them.) Millions use Buffer for it’s core namesake functionality – buffering social…
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    Go Media™ · Creativity at Work

  • How to Hire a Designer & “Making Things Special – Tech Design Leadership from the Trenches” Book Giveaway

    Jenny and Hillel
    21 Nov 2014 | 8:30 am
    Today’s blog post comes to us from Jenny Lam and Hillel Cooperman, co-founders of the Jackson Fish Market, a user experience design consultancy, in Seattle, Washington. Making Things Special – Tech Leadership from the Trenches, from which this post is derived, is their first book.  The book is available in print and ebook editions, but you can win one today. Just simply enter here. Good luck everyone and thanks to Jenny and Hillel. – Heather, ‘Zine editor Enter now to win a copy now! Hiring Tips If you look back about ten years, the designer was effectively…
  • WMC 5 Audio – Grace Bonney – Do the Things That Scare You

    Bryan Garvin
    21 Nov 2014 | 6:00 am
    WMC Fest Podcast: Grace Bonney Grace Bonney, Weapons of Mass Creation Fest 5 speaker, is the founder of the blog Design*Sponge. She founded a national meetup group for women running creative businesses in 2008 and in 2011 she published her first book, Design*Sponge at Home. She is currently writing her second book, Design*Sponge by Hand. We were delighted when Grace made the trek from her home in Greenpoint, Brooklyn, to Cleveland this past summer. She took the stage and gave some brave advice: “Do the Things That Scare You.” Please enjoy the audio from her engaging speech below.
  • Designer’s Debate Club: Is the phrase “Do What You Love” ruining design?

    Weapons of Mass Creation Fest
    19 Nov 2014 | 7:17 am
    Doing what you love… Is The popular refrain “Do What You Love” ruining design? “Do what you love” — it feeds the soul but will it pay the bills? As this dreamer’s mandate has spread from an idealized dream to the driving force in work/life decisions, we are left to wonder — is it ultimately ignorant of life’s harsh realities: that doing what you love and making what you want requires a lot of unlovely doing. Is this popular refrain a privileged ex-post-facto for the already successful? Is it a comforting hymn we all sing as we walk away from that well-paying job into the…
  • Podcast for Designers – Episode 27: Looking Forward to 2015

    Bryan Garvin
    18 Nov 2014 | 6:30 am
    We’re back for another edition of the podcast. It’s a solo show as Bryan talks about what Go Media’s been up to, why there hasn’t been a podcast episode since WMC Fest, and what you can expect from the podcast moving forward. Listen to the Podcast Reference Links WMC Fest 5 Vimeo WMC Fest 5 Gear “A Kind Farewell: Goodbye Go Media and WMC Fest” by Jeff Finley “An Open Letter To My Fellow Weapons of Mass Creation: A Hello from New Fest Organizer Heather Sakai” Go Media is hiring! Credits Hosts: Jeff Finley and Bill Beachy Producer: Bryan…
  • Best Spotify Playlists for Getting Sh*t Done – Go Media Staff, Volume 1: William Beachy

    Go Media
    17 Nov 2014 | 9:00 am
    If you’ve ever entered Go Media headquarters,  you’ll most likely be blown away by one thing – quite immediately. The sound of complete and utter silence. It’s something I first noticed when I first stepped my foot onto the third floor of this, 4507 Lorain Avenue, and something almost everyone comments on upon entering. Quickly though, you’ll come to understand the reason. More often that not, each and every one of us has our headphones on, being inspired and motivated by our favorite music. Getting it done. We thought it would be fun if we each constructed a…
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    Digital Influence Mapping Project

  • Idea Bar #15: Crowdsource Fleur Pellerin’s Reading List

    John Bell
    2 Nov 2014 | 7:38 am
    I love reading fiction. Trouble is, I just don’t have that much time to read. I squeak in a bit each day but I am too embarrassed to admit how many pages (paragraphs?) I manage before I fall asleep. I am reading Roberto Bolano’s 2666. It is 893 pages long. Ask me in 2016 if I am still reading it. That’s why I am none too shocked to hear the French culture minister, Fleur Pellerin, admit she hasn’t read a novel in two years. According to the NYTimes, "As France was celebrating its latest Nobel laureate, Patrick Modiano, the nation’s minister of culture, Fleur Pellerin, shocked…
  • Hacking the Brief: A New Service for Brands and Agencies

    John Bell
    19 Oct 2014 | 7:29 am
    Hack the Solution Watching the TechCrunch Disrupt Hackathon in London this past weekend, I was reminded about all of the live collaborative creative sessions that I have been a part of over the last several years. (BTW Infected Flight - a way to visualize and track disease spreading won.) From Facebook Publishing Garages to creative “hacks” at Ogilvy to more technical hackathons like the TechCrunch event. There are two types of compressed collaboration in these examples. One challenges a team against other teams to develop a promising solution. TechCrunch Disrupt London had 80+ teams…
  • Two ways to always be thinking about customer behavior

    John Bell
    29 Sep 2014 | 3:23 am
    As marketers, we are paid to get people to take an action, usually one that improves the financial or mission performance of an organization (sales, money-donated, customer retention, etc…). We are trying to get people to buy, buy often, support our cause, tell others how great our organization is, sell our products better if they are in the sales channel.   Driving People to Action  Direct marketers often see the problem as all about the data. Data is their truth. Test enough tactics long enough and you will have refined a profitable approach. Brand marketers too often talk…
  • New Media Favs #1: BBC World Service

    John Bell
    15 Sep 2014 | 4:33 am
    Remember when the term “new media’ referred to CD-ROMs and such. I made quite of few of those and remember the term being applied to this new form of interactive media. A few chapters later – the Internet, social media and the shrinking newspaper industry – and new media can be applied to those media companies that are transforming. I remain sensitive to the pain of news media businesses – especially those that grew up inside newspapers. Still, I am excited about new models of journalism that are coming out of all that. Following Neiman Lab helps in discovering many of these new…
  • Four Examples of Simple, Useful Content from Brands

    John Bell
    2 Sep 2014 | 4:07 am
    When it comes to exceptional video from brands, most of the marketing trades or subject matter experts cite entertaining videos.   That’s likely what makes it to the top of the “view” charts. A great resource for top video lists is Visible Measures Charts and their Blog. They sell measurement solutions to brands and agencies and they also maintain a great resource of what to watch. Still, their lists are dominated by the types of branded video meant to entertain. It’s the next generation advertisements and they can be exceptional and compelling. Melissa Parrish…
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    Jason Fox

  • Ballad for a High School Youth Group Hayride

    9 Nov 2014 | 2:17 pm
    Summer’s last hurrah has finally abated The autumnal equinox thus celebrated Suburban druids glumly shuffle back To resume their mall duties at Claire’s Piercing Shack Leaving the season to thus be enjoyed By less goth-tacular girls and boys Who rarely spend time taking portraits in trees Preferring to converse with the Lord on their knees They travel in packs, budding evangelicals Their twerkless ways seen by some, puritanical But, lo, Saturday night they come ready to prove They also can rock (lightly), this high school youth group Onto the church bus, vintage 1983 Clambering to…
  • Boring Your Brand to Death

    Jason Fox
    10 Sep 2014 | 5:32 pm
    I’ve recently been tapped to write the advertising column for Omaha B2B magazine – a quarterly publication from the folks behind Omaha Magazine. My agency, Webster, redesigned the magazine’s layout, which you can see here (warning: requires, shudder, Flash). I’ve embedded my column below, along with the necessary-for-SEO text version. Boring Your Brand to Death Depending upon which study, source, anecdote or observation you wish to rely, the average American’s average attention span averages six to nine seconds. (So the fact that you’re even reading this sentence means…
  • Do Not Bedazzle the Mantle

    Jason Fox
    1 Sep 2014 | 7:38 am
    My Dear Elisha, If you are reading this parchment, I have already passed beyond the great veil that separates Man from G-d, the Lowly from the Holy, the Accursed Peanut from the Divine Dark Chocolate M&M. Or I have accidentally left it in my robe and you have happened upon it during our annual Delousing of the Vestments. Six of one, half a tribe of goats of the other. Bygones. I shall assume the former. As the newly minted and recently mantled chief prophet of G-d, your daily existence will be unlike that of any of your family, friends or neighbors. Especially Pavel the sackcloth vendor.
  • Elisha’s White School Paste

    Jason Fox
    3 Aug 2014 | 12:54 pm
    Dearest Parent(s) and/or Guardian(s) and/or Child(ren) Who Stole This From the Mailbox, It’s that time of year again! School days, school days, dear old Golden Rule days. Ha ha ha! At least it will be here at St. Ignatius Coram Deo Academy of the Three Crosses Christian School & Bakery. Public schools haven’t had Golden Rule days since the landmark 1973 court decision in Moonbeam Steyberwocky v. Lee County Unified School District No. 3. (They tried reorganizing as No. 4 to avoid the judgment, but I think we all know how hard it is to shake a hippie.) Anyway, as your principal…
  • Damascus Roadside Attractions

    Jason Fox
    6 Jul 2014 | 12:56 pm
    Having read through the Bible several times – not counting Leviticus, Numbers, that one really long Psalm, the Minor Prophets or Third John (the second sequel is always the worst) – I’ve learned a few things and applied even less. Naturally, I tend to keep an eye out for the often-overlooked minutiae of the Greatest Story Ever Told as Produced by Mark Burnett and the Angel That Touched Him, and one such seemingly (and probably) irrelevant item I’ve noticed is that events in the Bible only take place during the summer. You read me right, mon amie, there is no winter in the Word. Sure,…
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    Brains on Fire

  • Friday Fotos | WOMMY Edition

    Amy Taylor
    21 Nov 2014 | 10:11 am
      And the Gold Engagement WOMMY goes to… Brains on Fire! Geno would like to thank the academy… just kidding. #yeahTHATwommy WOMMY winners showing off their bling Welcome home, little guy.   The post Friday Fotos | WOMMY Edition appeared first on Brains on Fire.
  • And the WOMMY award goes to…Brains on Fire!

    Amy Taylor
    19 Nov 2014 | 7:43 am
    It’s no secret that we love what we do at Brains on Fire. There’s something undeniably awesome about getting out of bed each day to go do something you’re truly passionate about. Last night’s WOMMY Awards were a beautiful reminder that when you do what you love with people you love for clients you love (and sometimes even a place you love) — amazing things will happen. We are thrilled to announce that Brains on Fire has added a new member to our Firesphere Family: a Gold Engagement WOMMY Award for our work on #yeahTHATgreenville. Geno had the opportunity to…
  • What’s the Business Impact of Word of Mouth?

    John Moore
    18 Nov 2014 | 9:16 am
    Everyone believes word of mouth has an impact on business from increasing awareness to driving sales. But proving the return on investment in word-of-mouth marketing has been an elusive quest for marketers. Earlier this year, WOMMA set out to answer this increasingly important question. Working with brands like AT&T, Frito-Lay, Intuit, PepsiCo, Weight Watchers and Discovery Communications, WOMMA was able to get its hands on confidential data connecting brand-related conversations to business-enhancing performance. (Brands listed above are sponsors of the study.) The Keller Fay Group and…
  • Storytelling for Non-Sexy Brands

    Amy Taylor
    11 Nov 2014 | 7:19 am
    At Brains on Fire, we do a lot of thinking and talking about brand storytelling. We help brands tell the stories of their who and their why — not just their what. For some brands (like nonprofits) the story is a bit clearer from the start. For other brands, however, it takes a little digging. But once the story reveals itself, you get a whole new perspective on an old thing. Case and point: the humble pay phone. The post Storytelling for Non-Sexy Brands appeared first on Brains on Fire.
  • Friday Fotos | Workaway Edition

    Amy Taylor
    7 Nov 2014 | 10:55 am
    Last week we tried out our first all-office “workaway,” a meeting-free afternoon to work from anywhere you feel happiest and most productive. Here are a few of the results… Emily working from Camp Everhart Sarah working from Spill the Beans Moe working from Kitten Central Amy working from her Wonder Workshop in Ohio Nathan working from Snuggleville Brandy working from The Land of Mmmmm… Does your office do workaways? If so, what do you think?  The post Friday Fotos | Workaway Edition appeared first on Brains on Fire.
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    Content Marketing Institute

  • This Week in Content Marketing: Facebook Continues To Mess with Your Content

    Joe Pulizzi
    22 Nov 2014 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this week’s episode, Robert and I discuss Facebook’s latest changes to its feed algorithm and give kudos to a thoughtfully written article that debunks four myths about digital media. We praise Sparksheet’s interview with Marriott’s David Beebe, which gives an inside look at the company’s ingenious approach to content marketing. We also share our opinions on articles that predict a big increase in native advertising and the future of content marketing. Rants and raves include…
  • 5 Mistakes That Hold Back Your Content Marketing

    Neil Patel
    21 Nov 2014 | 3:00 am
    Content marketing tactics and strategies that used to be awesome may now be obsolete. Successful content marketers must roll with the constantly changing industry if they want to stay successful. What “new” mistakes are you making? Here are the top five. Mistake 1: We use content marketing for link building Old-school SEO used to be about link building. The mantra was, “the more links to your website the better for your business.” Content marketing rolled right into this link-building strategy, producing content to get more links. That has changed. Now, instead of the quantity of…
  • The Pivot: Entertainer Reveals Inspiring Storytelling Strategies

    Pamela Muldoon
    20 Nov 2014 | 9:00 am
    He’s one of the most entertaining speakers in marketing. His creativity, passion, and enthusiasm are contagious. As the best-selling author of Brandscaping: Unleashing The Power of Partnerships Andrew Davis travels the globe sharing how to tell a better story that emotionally connects with people to drive them to take action. For this episode of The Pivot, Todd Wheatland sat down with Andrew during Content Marketing World to find out more about Andrew, what’s important to him in this next journey of his professional life, and how he makes sure he’s always memorable. What may surprise…
  • This Old Marketing – The Evolution Continues

    Robert Rose
    20 Nov 2014 | 3:00 am
    Exactly one year ago, we were just coming off a great Content Marketing World – and I was steeling myself for a family-filled Thanksgiving. As I was talking with Joe Pulizzi during our weekly phone chat – which we regularly ended by gossiping, ranting, and raving about what was happening in the industry – he asked me a seemingly innocuous question: “Should we do a podcast?” “I think that’s a great idea,” I said – having absolutely no idea what I was signing up for. (Note: This is how I’ve adroitly managed my career thus far: Say “yes” to anything that sounds…
  • The Changing Landscape of Content Marketing in Australia

    Joe Pulizzi
    19 Nov 2014 | 3:00 am
    Each year we ask content marketers how effective they consider their organizations to be, and this year we saw a dip in Australia. Why is this and what can be done? Our third annual report, Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends – produced with the Association for Data-driven Marketing and Advertising (ADMA) and sponsored by Brightcove – provides insights. Here are some highlights: Content Marketing in Australia 2015: Benchmarks, Budgets and Trends – by Content Marketing Institute and ADMA, sponsored by Brightcove from Content Marketing Institute…
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  • Department Store Pranks Shoppers With Christmas-Themed Extravaganza

    21 Nov 2014 | 8:57 am
    So in Rhode Island there's a department store chain called Ocean State Job Lot. It's like Walmart but not. To hype themselves for the holiday shopping season, the store hooked up with Kindling Digital which created the elaborate prank which took shoppers on an adventure which involved Owen Van Winter, an elf, Santa and a guy claiming to be Santa who turns out to be an imposter. The stunt grabbed a few shoppers at checkout and took them on an adventure to save Santa and, of course, win some free stuff. It's quite well done actually and, so far, has received a lot of play. For Rhode Island. OK,…
  • Snark Master AdWeak Is Out With New Editions of Advertising Insider

    20 Nov 2014 | 6:32 am
    If you recall, last month AdWeak teamed with stock footage company Dissolve to launch Advertising Insider. The combination is the best of both world's. On the one hand, AdWeak gets yet another platform through which to share his epically jaded advertising headlines. On the other hand, Dissolve gets to share its vast collection of stock footage. But best of all, the rest of us get to revel in the amusement of the two combined! Here are three more episodes:
  • Brand Strategists Answer Top 5 Social Questions

    20 Nov 2014 | 6:09 am
    Earlier this year during SXSW Interactive, Spredfast gathered together a team of five leading brand strategists to answer the five most pressing social questions in marketing today. 1. What are the factors your brand considers before launching a social campaign? 2. How has social integration evolved within your organization? 3. How do you think social will influence your brand campaigns in the future? 4. Why is it important to involve your audience with your brand? 5. What advice would you share with someone who is developing a social campaign? Here's what they discovered... Yes, it's a…
  • 9 Reasons to Be Thankful for Native Advertising

    19 Nov 2014 | 10:53 am
    Native advertising went mainstream this year, and as we look back at its impact in time for this Thanksgiving, we can see there is much for which to be grateful. 1) Native Ads Are What the Industry Was Anticipating. According to a LinkedIn Marketing Solutions study, 70% of individuals want to learn about products through content rather than through traditional advertising. And this is exactly what native advertising gives and what traditional formats of advertising were missing. Native advertising is not just a product, this is an essential stage of digital advertising industry evolution. It…
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    Firepole Marketing Blog

  • CEI 094: Getting Traction for Your Business with Justin Mares

    Felicity Fields
    22 Nov 2014 | 5:15 am
    We hear it all the time: We have a great idea. We start a business or build a product, and then we realize that we don’t have the audience or traction to sell the product and sustain that business. It’s a common problem and also an avoidable one. Today we are sitting down with Justin Mares, the co-author of Traction: A Start up Guide to Getting Customers. He’s going to teach us how to really think about growth and get that traction we want in our business. But we are also giving you our guide on finding where your ideal customer hangs out so that you can begin communicating with your…
  • How to Easily Understand Marketing with a 3-Step Framework

    Guest Author
    21 Nov 2014 | 5:15 am
    You have a dream for your business. You know you can reach it. But marketing keeps getting on your way. It feels overwhelming or confusing with so many different options and things to consider. It doesn’t have to be like that. You can understand marketing and make it work for you. If you don’t feel like you understand how everything fits together in marketing, it’s just because you haven’t learned a “framework” that would make sense to you. When you know a good framework, everything fits together effortlessly. So, here goes. One framework that can help you. If it doesn’t feel…
  • Bust the Cycle: End Feast or Famine and Get Consistent First-Rate Clients

    Guest Author
    20 Nov 2014 | 5:15 am
    Is your business stuck in the feast-or-famine cycle? One day, you have more work than you can handle. You’re staying up late, working too many hours, destroying your health in a desperate effort to meet deadlines. You barely have a minute to breathe – let alone market. But when you finally finish all the projects and send all the invoices, you’re left with…nothing. Crickets. Your business is dead in the water, and you’ve got no work coming in at all. Panicked, you start marketing again. Slowly, things pick up, and soon you’re once again scrabbling to meet…
  • CEI 093: How to Scale Your Business with Jeff Hoffman

    Felicity Fields
    19 Nov 2014 | 5:15 am
    Have you ever looked at a company like Priceline and wondered, “How did they get from entrepreneur to multimillion dollar business?” The way to get from point A to point B is by scaling your business. And today, Danny sits down with Jeff Hoffman, a Priceline partner and author of Scale, to talk about what scaling means, how it applies to your business, and how he’s used it to successfully start several businesses of his own. So let’s get started! All you have to do is click the play button below. Podcast runtime: 22 min 22 seconds | Transcript Key Points At 0:53…
  • 3 Marketing Strategies for Writers Who Hate Marketing

    Guest Author
    18 Nov 2014 | 5:15 am
    Let me tell you about David. He’s a professional writer (blogger, fiction writer, non-fiction writer, etc.) who doesn’t like marketing his work. He says his job is to write, not to promote, and that if he works hard enough on his art, then his readers will come. There’s just one problem. Only a few people have come across David’s work. And when they do, they don’t stay long. Does any of this sound familiar? Not too long ago, I was David. And if you’re writer struggling to find an audience for your work online, he’s you too. Tweet it! Writing is a…
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  • The Map Thief: in the stacks of Sterling

    David Churbuck
    16 Nov 2014 | 8:54 am
    The time came in college where I had to foot the bill and as part of my tuition plan I needed to work a campus job. The usual scholarship gig was washing dishes in the dining hall — one of those hair-netted jobs that seemed embarrassing because you cleaned up after your friends, but when I went to the campus employment agency to fill out a form I happened to be there as a courtly looking professor kind of man was posting a job in the Sterling Memorial Library’s print shop for a printer’s devil. I interrupted his conversation with the clerk and introduced myself. He was…
  • On Being Manly (in which I go to Australia)

    David Churbuck
    13 Nov 2014 | 4:00 am
    Robert Hughes, the late Australian-born art critic, wrote a masterpiece of history in 1987, The Fatal Shore, in which he called his native land a “…cloaca, invisible, its contents filthy and unnameable.” He was referring not to his own, but to  English attitudes during the Georgian era towards his yet unsettled country as England prepared to empty its hulk ships and festering jails onto the First Fleet sailing off to Cook’s oversold Botany Bay in what would come to be known as the “Great Transportation” — the forced resettlement of hundreds of…
  • Whereabouts 11-7/11-14

    David Churbuck
    6 Nov 2014 | 7:37 am
    Off to San Francisco then Sydney, returning Friday the 14th
  • Beer for dogs

    David Churbuck
    6 Nov 2014 | 5:44 am
    Yesterday colleague Bryan House (@bryanhouse) ended Acquia’s first customer conference, Engage, with a beer tasting demonstration. Everybody was served a flight of beers, a snack tray of two kinds of malt, some fresh hops and a few coffee beans. As a failed home brewer (my product made excellent slug bait around the zinnias and tomatoes), hearing a professional brewmaster talk about the factors that go into a great beer was a great education and excuse to quaff an Octoberfest, a local beer (Narragansett Autocrat Coffee Milk Ale) and a Dogfish 90-minute Imperial IPA. But when Bryan…
  • Dead Neck Dredging Update: ConCom approves reduced plan

    David Churbuck
    2 Nov 2014 | 7:10 am
    The long standing proposal to cut off the western tip of Sampson’s Island and pipe the sand east to the Osterville end of the barrier beach moved forward last week (Oct. 30, 2014), when the Barnstable Conservation Commission approved the revised application by the owners of the island, Massachusetts Audubon and Three Bays Preservation. The approved plan reduces the amount of dredging from the original request to shave off 800 feet (or 233,000 cubic yards) from the Cotuit end of the spit, in half to 400 feet and 133,600 feet. Lindsay Counsell, the executive director of Three Bays told…
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    Ries' Pieces

  • High Hopes for Marley

    19 Nov 2014 | 10:44 am
    The Weed Wars are coming. As the legalization of marijuana continues to move forward, we will see hundreds of homegrown brands turn into a handful of big brands and eventually a couple of dominant brands. It happened with cars; it happened with beer; it happened with computers; it happened with energy drinks. It will happen with marijuana. Being first in the mind with the right name goes a long way in dominating a category. In personal computers, Apple was a much better name that TRS-80 or Commodore Pet. In beer, Yuengling was first but never got into mind outside of its home town because the…
  • Burger King loses its way

    21 May 2014 | 12:47 pm
    What kills most marketing programs is “change.” When you keep changing your slogans, you confuse consumers and after a while they don’t attention to what you are trying to say. Over the years, Burger King has had a lot of slogans. Remember “Where is Herb?” Burger King spent over $40 million trying to find him. They never did! Three of Burger Kings were powerful and each if used consistently could have done more to build the brand. “Home of the Whopper.” “Broiling, not frying.” “Have it your way.” So what is Burger King doing lately? The same thing they have done in the…
  • Super Bowl 2014

    3 Feb 2014 | 1:40 pm
    Unless you were a Seattle fan, the 2014 Super Bowl wasn’t a super game to watch. The puppy bowl was more competitive. So that left a lot of pressure on the commercials to deliver some much needed excitement and entertainment. A few spots delivered but most were not very memorable. One thing that continues to make the difference between failure and success is the use of a consistent visual hammer. Here is my recap of the 2014 winners and losers. Budweiser – Puppy Love. The Clydesdales are instantly recognized as the visual hammer for Budweiser. Anheuser-Busch has been using the horses for…
  • Marketing to do list for 2014

    19 Dec 2013 | 8:26 am
    1. Stay focused Think about what you can get out of that might be weighing your brand down. Too many companies do the opposite and only thing about what else they can get into. Long term this waters down your brand in the mind of the consumer. 2. Think visually. Do you have a visual that communicates your positioning to consumers? If not you better find one. Strong brands combine a focus with a visual that communicates their position. Marlboro and the cowboy. Coca-Cola and the contour bottle. 3. Speak like a consumer. Too many companies have slogans and use language that consumers would never…
  • iPhone was first, but so was Motorola.

    19 Sep 2013 | 12:20 pm
    The iPhone was described by Steve Jobs as “A revolutionary mobile phone...[and] a breakthrough Internet communications device." It literally changed how we thought about a cellphone. Instead of being a better phone, iPhone was a better internet device. It pioneered a diverging category of cellphones called touchscreen mobile internet devices. Motorola invented the category of cellphones. Nokia brought cellphones to the masses. BlackBerry invented the keyboard phone for email. Samsung brought better designs. iPhone invented the touchscreen internet device. Motorola’s Droid and Samsung’s…
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    Ryan Stephens Marketing

  • Hooked: How to Build Habit-Forming Products

    Ryan Stephens
    16 Nov 2014 | 2:24 pm
    Seventy-nine percent of smartphone owners check their phone within 15 minutes of waking up every morning. One-third of Americans say they would rather give up sex than lose their cell phones. Candy Crush, Facebook, Instagram, SnapChat, Pinterest and Spotify. How many people download and use these apps on their phone so much so that using these products and services is not even a conscious choice anymore — it’s an instinct? How did we get so completely hooked? Admittedly, it was my stint at a sports technology start-up that initially piqued my curiosity of Nir Eyal’s book,…
  • 11 of My Favorite Reads From October 2014

    Ryan Stephens
    31 Oct 2014 | 7:27 pm
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts (of the 100’s I read) during the month of September 2014. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how…
  • 50 Timeless Philosophical Takeaways from Ryan Holiday’s The Obstacle is the Way

    Ryan Stephens
    15 Oct 2014 | 2:23 pm
    The impediment to action advances action. What stands in the way becomes the way. – Marcus Aurelius I read Ryan’s book, “The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph,” during a relatively tough period in my life. I’d been working 60-80 hour work weeks and felt like I was missing out on my life. I was always irritable and I could barely find the time, or energy, to hang out with my new wife (in our first year of marriage no less). Not to mention, I had virtually zero time for all the other hobbies I’m passionate about, things like…
  • 10 of My Favorite Blog Posts, News Articles and Videos from Septemeber 2014

    Ryan Stephens
    30 Sep 2014 | 9:26 am
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts (of the 100’s I read) during the month of September 2014. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how…
  • 11 of My Favorite Blog Posts and News Articles from August 2014

    Ryan Stephens
    31 Aug 2014 | 7:49 pm
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts (of the 100’s I read) during the month of August 2014. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how…
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  • engineering middle manager barbie

    20 Nov 2014 | 5:15 am
    Barbie can do lots of things these days and there are plenty of books to prove it. One thing she can't seem to do is write code, but she can design puppies like a true engineer. Needless to say Mattel has seen a little backlash on the book. Rightfully so since the book has Barbie inadvertently downloading a virus and she can't reboot her own computer at a point. Mattel has since responded with an apology and the ebook has been pulled from Amazon. You can read more over at Consumerist about the book and apology.
  • everyone poops (even santa)

    20 Nov 2014 | 5:11 am
    Check your toilet this Christmas morning, because it looks like you might be getting more presents than what you find under the tree. Poo-Pourri's latest ad investigation points out that Santa does in fact need to make a few pit stops on his busiest night of the year. The magic has officially been ruined by poop jokes.via AdFreak.
  • nissan 'luxury' restored

    20 Nov 2014 | 5:03 am
    Filmmakes Luke Aker needed to sell his car. There is no better place to sell a 1996 Nissan Maxima than craigslist. He decided to make a video to show it off. Lots of people noticed, and so did Nissan... so they bought it. Now, Nissan takes that original sales video produced by Aker up a notch with silver tools, bottled radiator water and carafe of engine oil. Over the top? Yep. Funny? Absolutely. Well done Nissan.
  • every square inch of a rebrand

    Kristien Del Ferraro
    19 Nov 2014 | 5:10 am
    Aw man, as an agency, wouldn't you just die to have a client come to you with the opportunity to rebrand every square inch of their business? Not just a logo, or a tag line, or advertisements...but the whole entire brand experience...the entire category really! That's exactly what Lowes, a regional grocery chain, brought to The Variable agency in Winston-Salem. The images below are the result of their efforts, challenging typical grocery store conventions with a tone they describe as "if Pixar created a grocery store, but talked about itself the way BuzzFeed would." That description, while…
  • swipe right for holiday gifts

    Kristien Del Ferraro
    19 Nov 2014 | 5:09 am
    Ever since Tinder has blown up many types of business have stolen the simple, yet powerful "swipe right to indicate preference" functionality, like the beloved BarkBuddy for adoptable pets. This time retailer giant, Argos, got in on the action just in time for the holidays with their delightful Gift Finder app. Like any good app it uses all the data from your interactions to determine your tastes so it can serve you better suggestions to choose from. And, because it's all about gifting, they launched it with a Facebook campaign that challenged friends to see if they're your real friend by…
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    Being Peter Kim

  • I am not Uber.

    Peter Kim
    29 Oct 2014 | 7:59 am
    The internet can be difficult to figure out sometimes. The post I am not Uber. appeared first on Being: Peter Kim.
  • The “Big Six” digital marketing trends

    Peter Kim
    29 Sep 2014 | 6:00 am
    That there are six key digital marketing trends that all brands must master in today's operating environment. The post The “Big Six” digital marketing trends appeared first on Being: Peter Kim.
  • The answer is no.

    Peter Kim
    11 Sep 2014 | 6:39 pm
    Last year, I wrote a post asking "Can brands be human?" A year later, I'm certain the answer is "no." The post The answer is no. appeared first on Being: Peter Kim.
  • Six years, $60 million, and all I got was this stupid hoodie.

    Peter Kim
    19 Aug 2014 | 7:00 am
    Voting for SXSW 2015 sessions has started. If I get the chance to speak next year in Austin, I’d like to tell you about the last six years of my working life. Between 2008 – 2014, I committed my time, energy, and intellect to build a startup company as the first employee into a multi-million dollar, multi-national social […] The post Six years, $60 million, and all I got was this stupid hoodie. appeared first on Being: Peter Kim.
  • After a month in Seoul

    Peter Kim
    12 Aug 2014 | 6:45 am
    It’s been a month since I left Austin and started as chief digital officer at Cheil Worldwide. I’ve been almost entirely focused on work and in many ways, “the work is the work.” Strategy formulation, change management, and matrix operations are fairly straightforward. Of course not everything is the same and after a business trip […] The post After a month in Seoul appeared first on Being: Peter Kim.
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  • Wordless Wednesday: The Thanksgiving I Shot a Real Gun

    Trisha Lyn Fawver
    19 Nov 2014 | 9:45 am
    The Thanksgiving I Shot a Real Gun (A Winchester Riffle, no less)     Wordless Wednesday: The Thanksgiving I Shot a Real Gun appeared first on
  • Quilted Matte Effect

    Trisha Lyn Fawver
    14 Nov 2014 | 9:45 am
    I’ve seen it a lot on Pinterest and I’ve been wanting to do a “quilted” matte effect.  Considering it takes a lot of precision, striping tape, and a steady hand with placement, I keep putting it off.  Recently I put a glossy top coat over Julep Quinn, which is a matte “Satin Finish” polish without thinking, so I figured this would be a good chance to try the quilted matte since the polish really does look better matte. My initial intention was to do every nail, but like I said… it’s a lot of precision work with the striping tape that I got too…
  • Wordless Wednesday: The Thanksgiving I Met the Fawvers

    Trisha Lyn Fawver
    12 Nov 2014 | 9:45 am
    The Thanksgiving I Met the Fawvers (Please excuse the crappy, 2001 picture quality) Wordless Wednesday: The Thanksgiving I Met the Fawvers appeared first on
  • Save the Tatas: Breast Cancer Ribbon Manicure

    Trisha Lyn Fawver
    10 Nov 2014 | 9:45 am
    October is a hard month for me deciding on manicures.  Do I go all Halloween, all the time (which is my natural instinct)?  Do I throw in a basic fall manicure?  Do I do anything brightly colored and pink for Breast Cancer Awareness Month?  Well, this October, I figured hey – there’s more than one week in October, and did all three!  Today, we’ll talk about my awesome Breast Cancer Ribbon manicure. I didn’t have any particular inspiration to do this manicure until perusing Instagram one day.  I follow Linda, the creator of NailVinyls, and happened to see when she…
  • Wordless Wednesday: Fall Colors

    Trisha Lyn Fawver
    5 Nov 2014 | 9:45 am
    Fall Colors     Wordless Wednesday: Fall Colors appeared first on
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    AdWeek: AdFreak

  • Banker in Need of an Orgasm? There's a Vibrator for That

    21 Nov 2014 | 9:59 am
    The 1 percent truly get everything catered to them. Sex toy maker Lelo has launched Pino, a vibrator especially made for bankers. The device itself is your standard stretchable vibrating silicon ring, but the devil is in the packaging details. It comes with matching Lelo silver cufflinks, a money clip engraved with "Always Be Closing" and a pinstripe shirt inlay—all for the price of $159. Lelo claims it made the product after realizing that 6 percent of its online sales in 2014 were delivered directly to financial offices and stock exchanges, and that 71 percent of people you…
  • Adorable Ad Might Actually Make You Care About the Plight of British Hedgehogs

    21 Nov 2014 | 8:56 am
    The cuteness factor is awwwf the charts in "Saving Harry," a two-minute animated film by Wildlife Aid U.K. that follows the journey of the titular hedgehog from suburbia back to the woods where he belongs. An adorable hedgehog puppet moves through an amazingly well-realized illustrated world. Every element is superbly crafted, from Harry's pale reflection in the puddle to the grimy, discarded food tins and liquor bottles in the alley, and ultimately, the soft sod of the forest floor and ringed bark of the towering trees. "I'm Seeing Stars," the piano-based tune on…
  • This Hipster Business Name Generator Is About to Become Your New Obsession

    20 Nov 2014 | 5:15 pm
    Forget all those sites that randomly generate band names, stripper names and hobbit names. This one could make you rich, my friends. Brooklyn rich! The Hipster Business Name Generator creates a random combination of quirky nouns and drops them under a stylized X, with the requisite stylish dingbats and initials. The resulting names—such as Fox & Otter, Spyglass & Bean, Whiskey & Cake—are good for a laugh, especially when paired with icons of tiny rabbits, knives and muffins. The site, which was quickly generating pass around among creative types today, seems to be a…
  • Gillette Posts Image of Its 1904 Razor Design, and Literally Everyone Thinks It's Better Than Today's

    20 Nov 2014 | 12:10 pm
    It's a funny thing, really. A brand celebrates its 110th anniversary by showing how it's evolved and taking pride in the innovation that's led to its success in men's grooming.  Alas, no such love was reciprocated by Gillette's Facebook followers when it shared an image of a 1904 razor design this week—its very first patent, it happily told fans! Practically everyone who replied said how disappointed they are with the way the product has evolved. They think the quality has gone way down while the price has skyrocketed. Ouch.   A simple post on Nov. 17 was…
  • The Ultimate Rebranding: How a Veteran Creative Shifted Genders Mid-Career

    20 Nov 2014 | 12:07 pm
    Despite all their turnover and relentless pursuit of revenue, ad agencies often end up feeling like big families. And announcing any sort of life change to your family, especially a family of 500 colleagues, can be daunting. So, imagine telling this family that you'll soon begin transitioning from female to male, and you'll have the first inkling of the road Chris Edwards began traveling nearly 20 years ago. Edwards, a longtime creative director for Boston-based Arnold Worldwide, announced his gender transition in 1995. Over the next 12 years, he underwent 28 medical procedures to…
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    Marketing Pilgrim - Internet News and Opinion

  • Friday Roundup: DM sharing on Twitter, a very merry Pinterest and more

    Cynthia Boris
    21 Nov 2014 | 1:15 pm
    Hello Friday followers, it’s time for another quick look at all those stories that were too small to print. The social networks keep tweaking their features and everyone is in the holiday spirit but whether it’ll be a good year or a so-so year depends on who you ask. Let’s get to it starting with my favorite social network. . . Twitter Twitter’s been coming on strong lately and I like it. It’s as if they suddenly realized there was actual competition for second place and they knew they had to step it up if they didn’t want to lose out to Pinterest or…
  • Facebook celebrates an increase in users while cutting branded posts down again

    Cynthia Boris
    21 Nov 2014 | 1:01 pm
    Facebook has good news and bad news. In short, the good news is that more people are visiting the site on a daily basis. In September 2014, there was an average of 864 million Daily Active Users (DAUs) which is an increase of 19% year-over-year. Mobile is growing at an incredible rate. Mobile DAUs were 703 million on average for September 2014, an increase of 39% year-over-year. Super numbers. The bad news is that they’re reducing the number of branded Pages posts that hit the average user feed, again. Facebook softens the blow by saying that this new culling will only impact spammers…
  • Fashionistas in Texas would rather read emails on their smartphone

    Cynthia Boris
    20 Nov 2014 | 2:55 pm
    Fashionistas in Texas would rather read your email on their smartphone than on a desktop. It’s totally true, the new “Q3 2014 U.S. Consumer Device Preference Report” from Movable Ink says so. It’s starts with this map. Only 14 states lean toward desktop over a smartphone when it comes to reading their email, but that number is shrinking. A year ago, more than 20 states were leaning toward the desktop while folks in Maine and Vermont were desktop all the way. In Q3 of 2014, 11 states strongly prefer a smartphone with Michigan, Louisiana, Illinois, Connecticut, Arkansas,…
  • Three-quarters of millennials expect brands to be entertaining

    Cynthia Boris
    20 Nov 2014 | 1:33 pm
    If you had to describe your branded content in one word, what would it be? Informative? Engaging? Boring? (I hope not) Upbeat? How about entertaining? In Facebook’s “Coming of Age on Screens” study, 72% of young millennials from all over the world said that’s what they expect from brands – entertaining content. That’s a lot to live up to. It’s a lot harder to be entertaining on command than it is to be informative but when you hit that sweet spot the returns are insane. Evian’s crazy, roller skating babies video earned the company a spot in the…
  • Facebook and Google curate content especially for you. . .and you. . . and you.

    Cynthia Boris
    19 Nov 2014 | 12:26 pm
    Every day, I’m introduced to several hundred pieces of content via social, email and search and still I know I’m not seeing everything I’d like to see. Argue with me if you like, but there’s a ton of great content on the internet and now Google and Facebook are going to help you see even more of it. Google just added a Suggested for You section in Google news. Krishna Bharat announced the update on his Google+ page, a choice that always perplexes me. I understand Google wanting to use their own social network to disseminate information but it always feels so…
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    A Source Of Inspiration

  • Beyond filter failure

    Armando Alves
    2 Nov 2014 | 3:08 pm
    I’m afraid the web/tech community has done a lousy job promoting RSS, and even people I consider tech savvy aren’t aware how to use RSS or how it would improve the way they consume information. Between a Facebook News Feed shaped by commercial interests and a raw stream of information powered by RSS, i’d rather have the later. Read the full article on Medium.
  • GIF is the new black for Netflix France

    Armando Alves
    30 Oct 2014 | 9:12 am
    After posting about GIFerator, here’s another campaign pushing this old format into new places. For Netflix France, Ogilvy created a digital outdoor campaign made entirely with GIFs, showcasing their most popular series and adapting the message to the medium. Pushing even further, some of the outdoors featured GIFs responding to current news or even weather conditions, a sign that real time marketing is going beyond social media.
  • We’re not in your phone anymore: Meet Dorothy

    Armando Alves
    26 Oct 2014 | 5:41 pm
    The yellow brick road to the Internet Of Things is becoming a lot more fun, as we leave the realm of technology novelty and start to create experiences based on human metaphors. Such is the case of Dorothy, a physical trigger making your phone smarter. By clicking your heels, you can get an Uber ride, make a dummy phone call or text your location to friends.  The device, created by iStrategyLabs, is powered by  LightBlue Bean, an Arduino micro-controller with a built in Bluetooth chip, accelerometer, and coin cell battery and pairs with an iOS app.
  • Is YouTube the next TV?

    Armando Alves
    8 Sep 2014 | 6:49 am
    YouTube:Lab at Ars Electronica places a recurring  question: is YouTube the next TV? From someone who uses Chromecast and Apple Tv often, i wonder what happens if these behaviors go mainstream. TV is ripe for disprution, but advertisers are yet to shift their budgets accordingly (though some contrarian thinking is required). Marketo’s research from July shows how a majority of consumers would happily cancel their cable subscriptions for a more robust offer of online video content (Netflix ahead of the curve here) with several behavior challenges ahead, the main one regarding how…
  • Trash-talking GIFs

    Armando Alves
    8 Sep 2014 | 6:19 am
    The NFL season is back and so is EA Sports Madden 15, and this time they’re not playing nice. It’s trash-talk time with Giferator, an animated GIF generator where you celebrate great plays or just have a little fun humiliating your opponents. From video game footage, Ea Sports, Google and agency Grow Interactive, created a live stream of memes, showing that even a 27 year old tech can grab the attention of today’s Madden NFL players. You can create your own by choosing an NFL team, then a specific play, then a background for your GIF, and finally a message. Now, when can…
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  • Future-Proofing Your Digital Existence

    Max Kalehoff
    31 Oct 2014 | 1:41 pm
    “I’m back,” announced David Churbuck in the headline of his latest blog entry. He just recovered from a blogging hiatus and software meltdown that took his site down for a month. I’m glad to have him back because he’s a good writer and I enjoy his rants on technology, religion and New England life. His absence is a perfect demonstration of how a blog (or any sort of digital app) will erode if you walk away — whether a short hiatus, a long one or an indefinite one. That’s because of the ongoing technical administration required for hosting,…
  • 14 Of The Worst Resume Mistakes Ever

    Max Kalehoff
    26 Oct 2014 | 7:36 am
    Our marketing team is hiring actively for a variety of roles. While I receive recruiting support from our HR/recruiting team, and other members of the marketing team, I try to keep close to all stages of the talent recruiting funnel. (A key responsibility of leading a brand is understanding the talent your brand attracts.) This post is about the “top” of the recruiting funnel — the resume submission stage. And I’ll cut to the chase: I’m shocked by how many educated, experienced and outgoing candidates fail on resume fundamentals. If you are a…
  • World’s Best Hot Sauce Recipe

    Max Kalehoff
    25 Oct 2014 | 8:07 am
    I love chile peppers. I have eight varieties growing in my garden. I cook with them and eat them straight. I also love hot sauces. We keep about eight different kinds on a tray on our dining table, like Sriracha, Cholulu, Thai chile, Frank’s and so on. So you can understand I enjoy concocting hot sauces as well. I have a few good recipes, though I invented one which is undeniably everyone’s favorite. We’ll call it Max’s Hot Sauce. The response is always the same: “Complex flavors. Balanced. Strong heat yet not overpowering. Delicious. Can I have the…
  • It’s A Boy! Meet Marlon Kalehoff!

    Max Kalehoff
    21 Sep 2014 | 8:17 am
    Our nerves were shot. Laura had “laughing contractions” during dinner on Thursday, seven days past due date. We drove to Mt. Sinai Roosevelt Hospital, and our new baby boy came out a couple hours later. No drugs, all natural, just some labor hypnosis podcasts. Enter Marlon Norbury Kalehoff, born 12:12am on September 19, 2014, weighing 7.7 pounds. Laura and I thought the name Marlon was cool. We decided to honor his great grandfather Norbury with the middle name. He has a huge appetite, and is sleeping through the night (so far, knock on wood). His brother and sister think…
  • Kayak Fishing

    Max Kalehoff
    6 Sep 2014 | 4:26 pm
    Since I was a toddler, I’ve fished Long Island Sound waters most seasons from an outboard runabout. Common catches include bluefish, striped bass, flounder, fluke and (undesirable) sea robins. I always wanted to try reeling in bluefish and stripers from a sea kayak with light tackle. It seemed like a more immersive and vulnerable thrilling method of fishing. You can drift naturally right at the surface, and maneuver easily in shallow and rocky shorelines. I also liked the idea of quickly strapping a light, seaworthy vessel to the top of my car at a moment’s notice, and launch…
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  • MINI Singapore – the dangers of texting and driving

    21 Nov 2014 | 1:38 am
    Accidents involving drivers on the phone have been on the rise, especially those who text and drive. Of all distracted driving activities, texting has the longest eyes-off-the-road time. MINI Singapore wants to help spread the word against this bad habit. Rather than a straightforward ad or Facebook post, which is liable to be overlooked by jaded viewers, they created the MINI TEXTRACER game. Designed to be played on mobile only, MINI TEXTRACER looks like a simple game. Control the car by typing a given text message.
  • Nokia Lumia 735 Selfie Camera

    12 Nov 2014 | 6:13 pm
    Launching the Lumia Selfie Phone, with a highly un-selfish collection of selfies from Nordic fashionistas, donating money to charities (they aim to inspire and directly support the fight against online bullying in the Nordic countries), from every image and GIF using Tumblr’s API. Visit the site here
  • Reactvertising is catching

    8 Nov 2014 | 7:10 pm
    Don’t you just love a speedy social brand reaction to a real-time event? – think Oreo with the Super Bowl blackout. Does your agency take hours to respond to the latest trending hashtag or celebrity death? Is your brand missing out on being part of the conversation because you’re reacting too slow? … this is gold. Made by john st.
  • Monty’s Christmas

    6 Nov 2014 | 2:55 pm
    Sam and Monty are the very best of friends. Sam thinks he knows just what Monty is dreaming of for Christmas… something that will make one little penguin’s perfect Christmas day. John Lewis does it again. The story continues on the John Lewis site with a whole bunch of extra stuff like books, apps and twitter feeds. Click here to view
  • Finally, an awards show for case studies!

    4 Nov 2014 | 11:57 pm
    …well, not really but Rethink Communications has produced a funny spoof video that introduces The Caseys – an awards show that celebrates innovation & brilliance in award show submissions. It’s hard to choose a favourite category between ”Best Use of Making-Of Footage”, “Most Innovative Use of a Single Tweet”, “Most Impressive-Looking Numbers”, “Most Emotion” and of course “Best use of agency people posing as real people”.
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    All You Need Is A Good Idea!

  • The only thing they’ve cut is the humor.

    Jay H. Heyman
    20 Nov 2014 | 8:11 am
    (Photo credit: Wikipedia) When the Dollar Shave Club first arrived in 2012, the video introducing it went viral, with over 1 million views in the first four days. It starred the company’s CEO Michael Dubin, a former digital marketing biggie at Sports Illustrated. Now they’ve introduced four new spots, each co-written by Dubin. And though I am indeed a Shave Club Member in good standing, these spots are nowhere in the same class as the introductory commercial. The situations and the humor is forced, and while Dubin says they are rooted in truth, they are just rooted in being coarse,…
  • Probably the smallest good idea possible

    Jay H. Heyman
    17 Nov 2014 | 8:10 am
    I have always maintained that a good idea is “device” independent. The size of the budget does not turn a bland idea into a good one. Nor does where you are going to use it: ads, website, blogs, boosts, thought-leadership articles, email blasts, infographics —they are merely the delivery system. A good idea is a good idea, be it used for a 20-million dollar cable push or a coupon ad in a free standing insert. Period.So when I saw the flier above (that’s how the New York Times spells it, not “flyer”), after I finished chuckling, I realized it was a perfect example of what I mean.
  • Here's a commercial you will actually enjoy

    Jay H. Heyman
    13 Nov 2014 | 6:41 am
    (Photo credit: Wikipedia) Everyone once in a while, I see a commercial that has an impact comparable  to the classic Mean Joe Green Coke spot. This one is from McDonalds; a commercial they ran in Brazil celebrating the World Cup. It is exhilarating, rather than poignant, but I bet you can’t just watch it once!
  • Create like a scientist

    Jay H. Heyman
    10 Nov 2014 | 7:32 am
    (Photo credit: Wikipedia) I know we think of scientists as masters of boring logical conclusions, locked in laboratories with test tubes, blackboards filled with exotic equations, wondering if the rats being tested will go after the sugar cube or the cheese. So it was a pleasure to read the views of Dr. Laurie Glimcher, Dean of Weill Cornell Medical College in New York. For while she was talking about physicians and her administrative teams, her insights regarding innovation shared a commonality with our search for good ideas. For example, here’s some advice that you can use during a…
  • Why aren’t there more ads like this?

    Jay H. Heyman
    6 Nov 2014 | 7:15 am
    You would think that the creative types who come up with the ads for Broadway shows, as well as the people who actually create the shows, would spend a little time thinking about how they could make their ads stand out. But the vast majority (and why is a majority always “vast”?) of ads are simply versions of the standard quote advertising. ”Nice things” said, by “theater critic” of “name of publication.” But two recent theater ads attempt —successfully— to stand out. One, for a new Broadway show written by and starring Larry David is really courageous, because what they…
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    Seth Godin's Blog on marketing, tribes and respect

  • A little more than a bushel, a little bit less

    Seth Godin
    22 Nov 2014 | 2:00 am
    Marketing works best when the effort you put into it is a little more than you think you need and a lot more than the market expects from your project. And projects work best when the amount you need to get done is a little less than the resources you have available. Marketing rewards a taut system, a show of confidence, the ability to be where you need to be with a true story that works. Projects reward slack, the ability to keep your schedule and your quality, to watch the critical path and to make smart decisions. The common errors, then: Pick too big an arena for your marketing, and seem…
  • The tragedy of the last 10%

    Seth Godin
    21 Nov 2014 | 2:29 am
    In a competitive market, if you do the work to lower your price by 10%, your market share grows. If you dig in deep, analyze, reengineer and make thoughtful changes, you can lower your price another 10%. This leads to an even bigger jump in market share. The third time (or maybe the fourth, or even before then), you only achieve a 10% savings by cutting safety, or quality, or reliability. You cut corners, certainly. The last 10% costs your workers the chance to make a decent living, it costs your suppliers the opportunity to treat their people with dignity, and it costs you your reputation.
  • Inventing a tribe

    Seth Godin
    20 Nov 2014 | 2:31 am
    I can't think of a single time that an individual or an organization has created a brand-new worldview, spread it and then led that tribe. There were Harley-type renegades before there was Harley Davidson. There were digital nomads before there was Apple. There were pop music fans before there were the Beatles and Rastafarians before Marley. Without a doubt, a new technology creates new experiences. But the early adopters who gravitate to it were early adopters before we got there. Our job is to find the disconnected and connect them, to find people eager to pursue a goal and give them the…
  • The wrong question to ask yourself before crowdfunding

    Seth Godin
    19 Nov 2014 | 1:59 am
    A friend explained to me all the reasons for her upcoming Kickstarter campaign. The machine she wanted to buy was sorely needed, it would increase her productivity and also make her day significantly easier--it made perfect business sense. These are all great reasons to borrow money from a bank or a professional investor. They aren't good reasons to crowdfund. No, the right question is, "how will the new financial relationship I offer to my biggest supporters enhance their lives?" There's a huge amount of emotion and story we tell ourselves before we send in money to crowdfund something.
  • "This will blow over"

    Seth Godin
    18 Nov 2014 | 1:04 pm
    Your employees notice when you take action. And when you don't. When a storm hits your company, the instinct is to wait it out, to seek shelter, to work to set an agenda, not to let the outside world set it for you. And sometimes this works. But even if the storm passes, your employees remember. They remember the standard you've set and the way things are around here. Every time we give someone the employee of the month parking space for perfect compliance, or fire someone for creating a culture of disrespect, we send a message. Action or inaction are both forms of leadership and standard…
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    Ogilvy Blog Aggregator

  • Getting to Know Fergus Hay, Managing Director Social@Ogilvy APAC

    20 Nov 2014 | 7:28 am
    Earlier this year, Social@Ogilvy APAC welcomed Fergus Hay as the new Regional Managing Director. An Ogilvy & Mather veteran formerly based in the New York and Chicago offices, he is excited about his move to Hong Kong and to work on growing the business across Asia. Fergus’ previous experience spans multiple continents and some of the largest global brands, including Coca Cola and SC Johnson. In fact, he led the international part of the SC Johnson pitch in 2011 that won Ogilvy & Mather the sizable integrated account spanning 11 countries. Fergus is passionate about the power of…
  • Is Facebook Alienating Brands?

    19 Nov 2014 | 9:10 am
    Late last Friday, Facebook announced that starting in January any promotional posts from brands would receive zero organic reach. So if your brand is hosting a sweepstakes or driving customers to a sale or asking users to install an app, you need to be prepared to pay your way into your fans’ News Feeds. The press used a clever picture of Facebook COO, Sheryl Sandberg, shrugging her shoulders as if to say “sorry, not sorry” – but in reality, this has been trending this way for months. Social@Ogilvy released a study earlier this year showing that organic post reach had declined…
  • Why Facebook’s War On Marketing Is A Good Thing

    18 Nov 2014 | 10:06 am
    Facebook has brands worried … again. A recent article headline from Ad Age magazine summed up this concern perfectly, announcing that “Facebook Cuts Brands’ Reach Once Again.” Of course they did. One of the biggest issues facing the largest social media platforms today is how to monetize their offerings. Facebook, Instagram, Twitter are all working on a solution to this same challenge, and it has marketers justifiably worried. What will they start charging for? And how will they ransom the data they have collected? The 4 Types Of Media – Paid, Owned, Earned and…
  • Data-Inspired CMO: If Social Drives 2-16x More Sales Than Expected, What’s the Rethink on Marketing Strategy?

    18 Nov 2014 | 9:33 am
    To adapt Geoffrey Moore’s disruption model, one could argue that “data” is well on its way to crossing the chasm.  There’s an explosion of data available to marketers and its use in inspiring better marketing decisions is increasing dramatically. One recent example of data use is in the area of trying to make sense of social ROI, to help optimize marketing spend and mix.  With social spend growing rapidly every year (projected to reach over 20% of marketer budgets within a few years), it’s critically important to ensure there’s concrete value captured…
  • Social Matters 2014 Presentation Recap

    17 Nov 2014 | 11:02 am
    Written by Candace Ngok, Regional Digital Strategist at Social@Ogilvy Hong Kong.  This year’s Social Matters Hong Kong took place at the height of the Occupy Central movement, making the topic of how social media matters taking centre stage more fitting than ever. The story so far: what we learned at Social Matters The event kicked off with Zach King talking about how he made it as a globally renowned Vine star. At the start of his talk, he shares his latest video on Instagram – a 15-second Instavideo he made just the night before in Hong Kong. 19 minutes in, he takes his phone out of…
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  • Tools I use: 1Password (
    29 Oct 2014 | 5:40 pm
    A few years ago I took the plunge and started using 1Password for all my passwords and logins. At first I thought outfitting all my devices was expensive, but given the time savings its well worth it. The pricing model has changed slightly and the folks behind this amazing software, AgileBits, have even done free giveaways. In a nutshell 1Password is a password management tool that keeps all your login credentials safe. You can use it for many different things including managing identities, credit cards, and other important info you want to keep secret. I use a desktop version of the…
  • The Consolidating Cloud (or intercepting user behavior) (
    28 Oct 2014 | 7:31 pm
    The recent changes announced by Google to let folks using Gmail to have the ability to email people in G+ got me thinking. This is not the first time Google, or anyone else for that matter, has attempted to intercept user behavior to change workflow. It’s all about winning the “default” game and gaining market share in any way possible. A real life example; For the past few years I have been using CloudApp as a handy OSX utility to easily capture screen shots to the cloud, automatically copy them to my clipboard, and have a record of them for the future.  Great tool!
  • People, Product and Process – Courage b (
    22 Oct 2014 | 5:14 am
    On the show The Profit the host, Marcus Lemonis, talks about people, product, and process being the most important aspects to any business. So when the 2014 premiere episode actually featured my close friends The Goureau’s and their business Courage b, so it was a great time to write about my thoughts on the show.  I am a huge fan of The Profit and have been watching since the beginning.  There is something about going to a struggling business and turning it around that appeals to me and feels much better than typical reality tv. I could not be more proud of Noemie, Stephanie, and…
  • Tools I use: TextExpander (
    20 Oct 2014 | 6:30 am
    A few years ago a friend recommended I take a look at a mac tool called TextExpander that is a quick way to type things with a shorter code.  It is along the same lines as having a canned response to emails that come in often.  The benefit is that TextExpander runs in the background and works anywhere you get a cursor prompt.  The nice things for teams is that you can create custom text that everyone can use and always be sharing the most up to date information. Below is an example that I hope brings this to life as well as a picture of our shared TextExpander folder that I host.  You can…
  • The Battle for the Default Way (
    14 Oct 2014 | 5:15 am
    I recently finished reading the Everything Store about Amazon and can highly recommend it. It’s a business book, but also tells the amazing story about how Amazon came to exist and the way in which they battled through tough internal and external problems. One theme throughout the book is the focus on being the default way in which people shop online. Each business decision made seems to reinforce the foundation of amazon as the default way to shop – for ANYTHING and EVERYTHING. I know many talk about the frugality of Amazon and the process oriented company, but I think the…
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    David Meerman Scott - Web Ink Now

  • The Sales and Service Disconnect

    18 Nov 2014 | 7:15 am
    Here’s something curious: Many companies have completely different cultures and procedures for their customers depending upon which department is interacting with them. The manner in which salespeople engage potential new customers when trying to win new business is often light-years removed from how these same customers are serviced by the company only months later.
  • Charity: water Changes the Rules of Nonprofit Fundraising While Also Changing the World

    13 Nov 2014 | 6:42 am
    All organizations must start with an authentic and compelling story and communicate that to customers. This strategy is essential for companies, educational institutions, individuals, and yes, nonprofits too.
  • The Secret Weapon of Business Growth

    11 Nov 2014 | 11:09 am
    Throughout the year that I had been researching and writing The New Rules of Sales and Service, I had the pleasure of interviewing hundreds of people who are involved in serving customers. I was stunned by the number of them who revealed to me that they had turned their customer service function into a “secret weapon” of revenue growth!
  • I Was Successfully Stalked!

    6 Nov 2014 | 7:25 am
    I was “stalked” in a very polite and clever way by a team of Tufts University undergraduates who lured me to their class. Some background: My book The New Rules of Marketing and PR is used as a text in hundreds of universities around the world. I’m frequently invited to speak to the classes who use my book. While I’d love to be able to visit each class, that’s impossible. I do visit local universities in the Boston area on a pro bono basis when I can – over the years I’ve lectured at Boston University, Bentley University, Harvard Business School, and several others near my home.
  • #GoVote and the power of social sharing

    4 Nov 2014 | 8:03 am
    Today, election day in the USA, I am part of more than 300 entertainers organized by HeadCount to post a photo on their social media feeds urging people to #GoVote.
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Shoppers Don’t Share, Men Pin Too, Facebook Groups Up

    Ben Brausen
    21 Nov 2014 | 2:45 am
    96% of Brands Worldwide Use Twitter - The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study. AllTwitter Facebook Reducing Overly Promotional Page Posts in News Feed - One of the main reasons people come to Facebook is to see what’s happening in their News Feeds. Our goal with News Feed has always been to show people the things they want to see. That’s why we often look to people on Facebook to tell us how we can improve. As part of an ongoing survey we…
  • 15 Women Who Rock Social Media at Top Tech Companies – Career Advice & Insights

    Lee Odden
    20 Nov 2014 | 5:42 am
    To honor women who “rock” the social web, we’ve been publishing a list for the past 4 years and  2014 marks the 5th. That’s about 100 social media pros we’ve featured ranging from marketers to business owners to those using social media to advance a cause. Many of those honorees have reached out to share they’ve benefitted in many ways from those lists ranging from general notoriety to career advancement. During research within my own personal network for the 2014 list, I noticed an impressive group of social media marketing pros in the tech space that…
  • Are Marketing or Public Relations Industry Associations Worth It?

    Lee Odden
    18 Nov 2014 | 5:42 am
    As a long time digital marketing and PR practitioner, I’ve had the opportunity to be involved with a diverse mix of marketing and communications industry associations: DMA, PRSA, AMA, MIMA, SEMPO, IABC, BMA, MN Search and while not technically an association, SMBMSP. Most industry associations provide a core set of benefits to members ranging from education to networking to industry advocacy, relying heavily on a combination of volunteers and sponsorships to make things possible. Sponsoring and volunteering are means for both individuals and companies to contribute to the greater good…
  • 3 Content Curation Best Practices to Optimize Your Content Marketing

    Lee Odden
    17 Nov 2014 | 8:14 am
    Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content. There are several good services that facilitate curation tasks and software can help, but on it’s own, software isn’t the answer. Pure creation is demanding. Pure automation doesn’t engage. Curating content can provide the best of both. Here are several best practices to help you with curation sources, types of content and where to publish. 1. Sources of News…
  • Online Marketing News: Facebook Dwarfs Everyone, Influenced Youth, Twitter and Adblockers

    Ben Brausen
    14 Nov 2014 | 2:45 am
    The State of SEO Agencies 2014: An In-Depth Study by linkbird [Infographic] - During the period of August and September 2014, linkbird conducted an in-depth study on the international SEO services industry. In this post I’m publishing the results of our study with some of the most important insights and recommendations based on the results. But first: a short prelude. Search Engine Journal 40% of Twitter Profiles Use an Adblocker - New platform Ello is generating interest with the promise of advertising-free social networking, positioning itself as the “anti-Facebook” within the…
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    Ads of the World™

  • Kartell: 15 years of transparency

    20 Nov 2014 | 11:45 am
    Advertising Agency: abstr^ct:groove, Milan, Italy Creative Director: Luigi Pane Directors: Claudio Capellini, Fabrizio Fichera, Alice Gatti Director of photography: Diego Indraccolo Executive producer: Giada Risso Production manager: Mauro Mastronicola Production coordinator: Alessandro Salerno Art department coordinators: Marcello Michelini, Fabio Vito Art department assistants: Mario Di Mauro, Marcello Lucarelli Projection mapping engineering: EOS, Milan Animation & postproduction team: Valentina Vicini, Claudio Capellini, Alice Gatti Editing & color grading: Diego La rosa Music…
  • Foot Locker: Week of Greatness - Derrick Rose and Tim Duncan

    20 Nov 2014 | 11:16 am
    Advertising Agency: BBDO New York, USA Chief Creative Officers: David Lubars, Greg Hahn Executive Creative Directors: Chris Beresford-Hill, Dan Lucey Executive Producers: Tricia Lentini, Tara Leinwohl, Angelo Ferrugia, Anthony Curti Senior Copywriter: Mike Motch Senior Art Director: Austin Mankey Senior Account Director, Worldwide: Troy Tarwater Account Director: Janelle Van Wonderen Account Manager: Nick Robbins Assistant Account Executive: Samuel Henderson Production Company: O Positive Films Director: Kenny Herzog Executive Producer: Marc Grill Head of Production: Fran Borden Line…
  • Foot Locker: Week of Greatness - James Harden

    20 Nov 2014 | 11:16 am
    Advertising Agency: BBDO New York, USA Chief Creative Officers: David Lubars, Greg Hahn Executive Creative Directors: Chris Beresford-Hill, Dan Lucey Executive Producers: Tricia Lentini, Tara Leinwohl, Angelo Ferrugia, Anthony Curti Senior Copywriter: Mike Motch Senior Art Director: Austin Mankey Senior Account Director, Worldwide: Troy Tarwater Account Director: Janelle Van Wonderen Account Manager: Nick Robbins Assistant Account Executive: Samuel Henderson Production Company: O Positive Films Director: Kenny Herzog Executive Producer: Marc Grill Head of Production: Fran Borden Line…
  • Foot Locker: Week of Greatness - John Cena

    20 Nov 2014 | 11:16 am
    Advertising Agency: BBDO New York, USA Chief Creative Officers: David Lubars, Greg Hahn Executive Creative Directors: Chris Beresford-Hill, Dan Lucey Executive Producers: Tricia Lentini, Tara Leinwohl, Angelo Ferrugia, Anthony Curti Senior Copywriter: Mike Motch Senior Art Director: Austin Mankey Senior Account Director, Worldwide: Troy Tarwater Account Director: Janelle Van Wonderen Account Manager: Nick Robbins Assistant Account Executive: Samuel Henderson Production Company: O Positive Films Director: Kenny Herzog Executive Producer: Marc Grill Head of Production: Fran Borden Line…
  • Foot Locker: Week of Greatness - Manny Pacquiao

    20 Nov 2014 | 11:16 am
    Advertising Agency: BBDO New York, USA Chief Creative Officers: David Lubars, Greg Hahn Executive Creative Directors: Chris Beresford-Hill, Dan Lucey Executive Producers: Tricia Lentini, Tara Leinwohl, Angelo Ferrugia, Anthony Curti Senior Copywriter: Mike Motch Senior Art Director: Austin Mankey Senior Account Director, Worldwide: Troy Tarwater Account Director: Janelle Van Wonderen Account Manager: Nick Robbins Assistant Account Executive: Samuel Henderson Production Company: O Positive Films Director: Kenny Herzog Executive Producer: Marc Grill Head of Production: Fran Borden Line…
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  • HP x360 "Bend the rules of music videos" (2014) :30 (USA)

    22 Nov 2014 | 10:41 am
    The way to bend the rules, apparently, is to bring together all the hottest vine, instagram and twitter influencers and put them in a music video and then turns that into a commercial. Country:  United States Commercials:  Electronics & Technology Read more about HP x360 "Bend the rules of music videos" (2014) :30 (USA) 1 comment Add new comment
  • Mecca Bingo "Dancing Cactus" (2014) :30 (UK)

    David Felton
    22 Nov 2014 | 8:20 am
    There’s something to be said for weird. This ad by Mecca Bingo delves down deep into the bedrock of bizarre, survives a tectonic shift of strange, and comes up triumphant like an undernourished miner of unexpected. In other news, miner puns are now banned. (Major puns, still permitted). Country:  United Kingdom Commercials:  Entertainment Read more about Mecca Bingo "Dancing Cactus" (2014) :30 (UK) Add new comment
  • Misfit - Do you accept the challenge? - (2014) 2:00 (USA)

    21 Nov 2014 | 10:07 am
    In a true, tour de force effort, Filmworkers, in association with 2DS Productions, has produced an elegant and inspired advertising campaign for Misfit, a wearable fitness tracker with a sleek design. Country:  United States Commercials:  Sports Read more about Misfit - Do you accept the challenge? - (2014) 2:00 (USA) Add new comment
  • Hammerson Shopping Centres "There are many sides to" (20140 :30 (UK)

    21 Nov 2014 | 7:04 am
    This holiday spot features a 13ft fully- automated mechanical model of all kinds of stuff you'll find in a Hammerson shopping center. It's quite the magical piece of work, and lovingly created by hand. No CGI necessary. Nice piece of eye candy. Country:  United Kingdom Commercials:  uncategorized Read more about Hammerson Shopping Centres "There are many sides to" (20140 :30 (UK) Add new comment
  • Vodacom"Phone Whisperer" (2014) 1:00 (South Africa)

    21 Nov 2014 | 6:59 am
    The charming tale of a boy who turns hero because the neighborhood kids believe he has the power to gift their phones. Well cast, too. Country:  South Africa Commercials:  Electronics & Technology Read more about Vodacom"Phone Whisperer" (2014) 1:00 (South Africa) Add new comment
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    Russell Davies

  • Fitness machines for big data

    russell davies
    22 Nov 2014 | 2:08 pm
    I'm fascinated by pedometers and measuring pebbles and their use and misuse. Personally, I find a lot of what they tell me revealing, I learn new things about myself and I change bits of my behaviour through noticing these things. Equally, it's clear they're a sousveillance species and the street will find its uses for them. Especially if there are incentives for them to produce false data. The first time I saw the evidence of these incentives – when you weren't just fooling yourself – was when Nintendo released the pokewalker and you would get more pokestuff in return for recording…
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    Marketing & Strategy Innovation blog

  • Brand Experience Brief: Targetexpress

    17 Nov 2014 | 4:36 am
    TargetExpress, the new smaller retail concept from the folks at Target, is intended to offer “an assortment that is locally relevant to meet urban guests’ quick trip wants and needs at an everyday value.” Check out this video audit and analysis to see how it delivers on that mission. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: retail formatsbrand experiencesDenise Lee YohnTarget
  • The Come Back of Hardware. And Software Is Becoming a Commodity

    17 Nov 2014 | 3:31 am
    The world is suddenly obsessed with smart technologies and this time around it seems unstoppable. Our everyday electrical and mechanical industrial object will now be occupied and ran by software and connected to the cloud. It also means each object (as small as some smoke detectors and as large as automobiles) will now be equipped with tons of sensors and can adapt to different environment and individual needs. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Idris Mooteesoftware
  • What Is Fairness?

    16 Nov 2014 | 11:48 am
    What is “fairness”? And what happens when technology decides? Fairness is one of those values that Americans love to espouse. It’s just as beloved in technical circles, where it’s often introduced as one of the things that “neutral” computers do best. We collectively perceive ourselves and our systems to be fair and push against any assertion that our practices are unfair. But what do we even mean by fairness in the first place?Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: danah boydsocial analyticstechnologyfuture
  • 18 Reasons to Map Customer Journeys

    16 Nov 2014 | 11:09 am
    Have you started journey mapping yet? Or are you still wondering why it's an important tool to have in your customer experience management toolbox? Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: customer experiencesAnnette Franz Gleneickicustomer journey
  • Cialdini’s Latest Persuasion Secrets, More – Roger’s Picks

    11 Nov 2014 | 1:19 pm
    It’s been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the Robert Cialdini interview and book review, and the fascinating advice from “Dr. Love,” neurochemistry expert Paul Zak! My StuffFacebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Roger Dooleyneuromarketingweb resourcespsychology
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    mobileStorm » Digital Marketing Blog

  • Jingle Bells, Social Media Sells: Holiday 2014 Infographic

    Mobile Marketer
    20 Nov 2014 | 5:00 am
    In case you haven’t noticed, the holiday shopping season is here (a week before Black Friday, no less). In fact, some say it’s been since September. That’s when countless retailers started stocking the candy canes, Santa-saturated wrapping paper, and display shelves of fleece slippers, leather gloves, and sweaters. A full 42 percent of retailers ramped up holiday advertising in early fall, long before the pumpkin-shaped Halloween peanut butter cups were sold out. So what can we expect for the holidays this year? For starters, optimism. Fully 86 percent of retailers are…
  • China Has More ‘Cord Cutters’ Than US: 71% of Chinese Consumers Watch Videos on Mobile

    Mobile Marketer
    19 Nov 2014 | 5:00 am
    Americans still seem addicted to the flat screen TVs that often eat the better part of the family room. But in China, consumers are moving faster to become what the industry calls “cord cutters” — ditching televisions to watch video and film via smartphones and tablets. New research from the Interactive Advertising Bureau (IAB) makes it clear that these devices have become the dominant venue for videos: 71 percent of China’s mobile-savvy consumers watch full length TV shows straight on mobile every week. The “IAB U.S. and China Mobile Report 2014″ notes…
  • The Biggest Digital Marketing Trends Coming in 2015 Won’t Be a Surprise

    Mobile Marketer
    18 Nov 2014 | 5:00 am
    The Canadian Technology Accelerator just hosted a panel on #Trends2015 that featured, not surprisingly, information on some of the biggest global digital marketing and advertising trends to look out for in the coming year. Frankly, most of them have already been in the news of late quite often, but a trend it is a trend and, in 2015, the trends with which we’re already family will continue. In other words, trends that continue will be a continuing trend in 2015. That may read like a headline in The Onion, but it’s true, as The Huffington Post recently chronicled in some detail. When the…
  • BIA/Kelsey Survey Says Search Engine Marketing is Top Priority for Higher-Spending SMBs

    Mobile Marketer
    17 Nov 2014 | 5:00 am
    According to a new installment of the BIA/Kelsey Local Commerce Monitor study, a majority (60.6 percent) of higher-spending small and medium-sized businesses rate search engine advertising and marketing (SEM, SEO, and pay-per-click) as an “extremely high” or “very high” priority for the next 12 months. The Local Commerce Monitor is an ongoing study of the advertising behaviors of SMBs. “BIA/Kelsey defines SMB Plus Spenders as small-business marketers that spend more than $25,000 annually on advertising and promotion,” the researchers noted. “On…
  • Hispanics in U.S. More Likely to Research, Buy on Mobile Devices

    Mobile Marketer
    13 Nov 2014 | 5:00 am
    If you’re one of the many mobile marketers in the U.S., there’s good news regarding the Hispanic demographic. Analysis of the 52 percent who are comfortable making mobile purchases shows that U.S. Hispanic consumers are likelier than their non-Hispanic counterparts to buy via smartphone or tablet. The research, conducted in August, discovered that approximately half of U.S. Hispanic mobile buyers had purchased clothes, electronics, music, or movie tickets within the past month. Conversely, non-Hispanic mobile buyers were dramatically less inclined to make such purchases. Some…
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    Toronto Marketing Blog: Published by Bekhor Management - Professional Practice Development

  • FREE: Proven Coaching Toolkit Framework, Instruction Manual, & LIVE 90-Minute Training

    Toronto Marketing Blog
    17 Nov 2014 | 7:59 am
    If you're a coach and you haven't yet taken any webinars with WBECS, consider signing up for training on the Coach Master Toolkit with developer Andrew Neitlich.  I've participated in WBECS programming in the past and it is excellent.  They bring in quality speakers. Their format is engaging.  And sessions are chock full of valuable insights and guidelines.  The session this week is free. It's 90 minutes long and it comes with the following (taken from confirmation email, received from Ben Croft, WBECS…
  • One key takeaway from 'Turning strangers into clients', a social media webinar

    Toronto Marketing Blog
    14 Nov 2014 | 7:27 am
    Do you treat your social media marketing like advertising?  If you had to pay thousands of dollars to have a LinkedIn profile, to appear in search results on the LinkedIn platform or to post updates in LinkedIn groups, would you change what you posted? Do you hold social media to the same standards that you would hold a print publication, a mailing or other out of pocket marketing activity? Think about it.Doesn't time lost on failed marketing represent opportunity cost?  What could have been happening with your practice, if you'd tried…
  • Which social media sites should you be on?

    Toronto Marketing Blog
    13 Nov 2014 | 6:04 am
    The social media sites best suited to your professional practice will depend on your unique circumstances - your sector, target audience, unique offering, interests etc.  That said, to make an informed decision it also helps to stay abreast of changes in the marketplace.  Adjust as necessary but avoid jumping around, as marketing works best when the same audience starts to recognize and trust you over time. You need to be in one place for an extended period of time for that to happen.Research data on the current social media landscape is available in the Social Media…
  • 3 Ways to juggle your blog with LinkedIn's blogging platform

    Toronto Marketing Blog
    31 Oct 2014 | 6:59 am
    LinkedIn will be opening their blogging platform to all members shortly. Should you use it? If you do, what should you do with your existing blog?   Keep it!Here are three ways to juggle your blog with LinkedIn's blogging platform:For SEO purposes, switch it up. Even if you're writing for the exact same audience on your blog and on LinkedIn, change about 20% of the content. Google doesn't like to read the same thing twice! Post your article to your blog first. You own your blog. You don't own the LinkedIn blogging platform. So, make it clear to Google that you're the…
  • Go for your goals

    Toronto Marketing Blog
    20 Oct 2014 | 6:31 am
    Go for your goals was previously published in The Pulse - Ontario Association of Naturopathic Doctors, Fall 2014, Issue 75. Working hard on whatever comes through the door isn’t the same as going for your goals. So, if that’s what you’ve been doing, you can’t really say that you’ve been failing to meet them… can you?  And while it may be taxing enough to run a naturopathic practice let alone to find the time for additional managerial activities, consider this: Goal setting and planning may be the best investment you’ll ever make in time management. Before we…
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    David Airey, graphic designer

  • Typeface combinations used in design books

    David Airey
    17 Nov 2014 | 3:35 am
    The authors of these books work with type for a living, and although not all authors were responsible for the design of their books, I was interested to know what typeface combinations were chosen to represent their words. The comparative images in the post show mid-weight members of various type families. Some of the books also use other weights, and a couple of examples use just one type family throughout. The Elements of Typographic Style (fourth edition, 2013), by Robert Bringhurst — Minion (Robert Slimbach) and FF Scala Sans (Martin Majoor) Elements of Typographic Style, photo via…
  • Ask me anything #2

    David Airey
    10 Nov 2014 | 4:36 am
    Following part #1… Photo by Roo Reynolds 21/ How much time did you spend on your favourite piece of work? — Dustin Andrew I couldn’t choose just one, but there are a few that definitely aren’t favourites. One should’ve lasted three or four months, but 18 months had passed before I was paid the balance. That taught me not to let a client change my working terms. The terms are there for a good reason, and when you give permission to change the fundamentals of how you work, it creates a mindset where you’ve already ceded control of the process before the project…
  • Things I’m sent

    David Airey
    31 Oct 2014 | 5:03 am
    Now and again people send me products to review. A lot of what’s sent isn’t worth sharing, but other things are… The RAVPower portable charger and torch, for example. I keep it in the car in case my phone dies or on the off-chance I get a puncture at night. The torch is surprisingly bright, and it’d easily fit in a purse. Available on and Monotype sent issue one of newly-launched The Recorder. Beautifully designed by Luke Tonge and edited by Emma Tucker, the issue features “both the heritage of typography, and its contemporary application,…
  • How to persuade

    David Airey
    24 Oct 2014 | 12:43 pm
    Relevant to my last post… “[Bill] Bernbach and his legions created product ads that connected both rationally and emotionally. More often than not every frame of the TV spot or every visual in the print ad featured only the product. Today it seems most every ad is an ad for the category. The new Beats headphone ads are a perfect example of this. I’m supposed to buy Beats because a well-muscled superstar does? Really?” That was George Tannenbaum on his blog. George shared this ad (below) by Carl Ally (1924-1999). It’s from the Bernbach era, when advertising wasn’t…
  • Remember those great Volkswagen ads?

    David Airey
    21 Oct 2014 | 3:25 am
    The Volkswagen advertising campaign of the 1960s and 70s is said to be the greatest and most influential ever created, acclaimed as “the campaign of the century” in the Millennium editions of Time Magazine and Advertising Age. Remember those great Volkswagen ads? is the only comprehensive review of the campaign by DDB (Doyle Dane Bernbach). From left to right, DDB founders Ned Doyle, Maxwell Dane, Bill Bernbach (photo via Adweek) First published in 1982, the book has been enlarged (364 pages) and updated for the 2014 edition by authors Alfredo Marcantonio, David Abbott, and John…
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  • HP x360 "Bend the rules of music videos" (2014) :30 (USA)

    22 Nov 2014 | 10:41 am
    The way to bend the rules, apparently, is to bring together all the hottest vine, instagram and twitter influencers and put them in a music video and then turns that into a commercial. Country:  United States Commercials:  Electronics & Technology Read more about HP x360 "Bend the rules of music videos" (2014) :30 (USA) 1 comment Add new comment
  • Mecca Bingo "Dancing Cactus" (2014) :30 (UK)

    David Felton
    22 Nov 2014 | 8:20 am
    There’s something to be said for weird. This ad by Mecca Bingo delves down deep into the bedrock of bizarre, survives a tectonic shift of strange, and comes up triumphant like an undernourished miner of unexpected. In other news, miner puns are now banned. (Major puns, still permitted). Country:  United Kingdom Commercials:  Entertainment Read more about Mecca Bingo "Dancing Cactus" (2014) :30 (UK) Add new comment
  • Misfit - Do you accept the challenge? - (2014) 2:00 (USA)

    21 Nov 2014 | 10:07 am
    In a true, tour de force effort, Filmworkers, in association with 2DS Productions, has produced an elegant and inspired advertising campaign for Misfit, a wearable fitness tracker with a sleek design. Country:  United States Commercials:  Sports Read more about Misfit - Do you accept the challenge? - (2014) 2:00 (USA) Add new comment
  • Hammerson Shopping Centres "There are many sides to" (20140 :30 (UK)

    21 Nov 2014 | 7:04 am
    This holiday spot features a 13ft fully- automated mechanical model of all kinds of stuff you'll find in a Hammerson shopping center. It's quite the magical piece of work, and lovingly created by hand. No CGI necessary. Nice piece of eye candy. Country:  United Kingdom Commercials:  uncategorized Read more about Hammerson Shopping Centres "There are many sides to" (20140 :30 (UK) Add new comment
  • Vodacom"Phone Whisperer" (2014) 1:00 (South Africa)

    21 Nov 2014 | 6:59 am
    The charming tale of a boy who turns hero because the neighborhood kids believe he has the power to gift their phones. Well cast, too. Country:  South Africa Commercials:  Electronics & Technology Read more about Vodacom"Phone Whisperer" (2014) 1:00 (South Africa) Add new comment
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    Osocio Weblog

  • Asian Vaginas End Racism

    Marc van Gurp
    22 Nov 2014 | 2:00 am
    Ever heard a guy say, “I’m not racist, I’ve dated Asian/Latina/Black women before?” Or “I treat my housekeeper like family”. Solo performer, writer and cultural commentator Kristina Wong did an extremely funny comment on video on these meaningless one-liners. Wong’s analysis is so on point. Author: Marc van Gurp
  • Wildlife Aid found the superlative of cuteness with ‘Saving Harry’

    Marc van Gurp
    16 Nov 2014 | 12:20 pm
    I’m a big fan of the work from Kris Hofmann. Her animations surprise every time and are always completely different. In the animation she made for Wildlife Aid UK she found the superlative of cuteness. It is the story of Harry the hedgehog who exchanged suburbia for life in the wild. Since the 1950s the number of hedgehogs in Britain has fallen from 30 million to 1 million. We could face possible urban extinction of the much cherished little animal by 2025. Wildlife Aid has launched a campaign asking Help us by Saving Harry. Author: Marc van Gurp
  • SEM campaign asks sick people not to Google their symptoms

    Tom Megginson
    15 Nov 2014 | 7:09 am
    Five years ago, when I was working on the social marketing campaign for the H1N1 pandemic with the Public Health Agency of Canada, one of the first things we did was search engine marketing (SEM). In any public health crisis, the first thing people do is look online for symptoms, diagnoses and treatments, so we bid on as many relevant terms as possible to ensure the health authority’s evidence-based campaign was the first link they saw. Internet self-care is both a blessing and a curse for healthcare, depending on how it is used. Parents can find reassurance in sharing symptoms,…
  • Pregnant teen mannequins shock and shame in Venezuela

    Tom Megginson
    14 Nov 2014 | 12:10 pm
    Reuters reports that these “pregnant” mannequins, dressed in school uniforms for girls under 15, are a statement about an adolescent pregnancy rate that is one of the worst in South America. Created by Fundana and Construyendo Futuros, the mannequins were set up in a popular Caracas mall. “It’s amazing seeing people react as they walk by. This is such a taboo subject in Venezuela, we want people to talk about it,” Construyendo Futuros president Thalma Cohen told the media. “Some people get angry and complain. Others congratulate us.” Author: Tom…
  • Creativity + Mental Illness = Sunny

    11 Nov 2014 | 12:15 pm
    Young Brighton-based filmmaker Beth Sabey explores the relationship between creativity, mental illness, and the power of art as an alternative therapeutic tool with this portrait of Sunny. See some of Sunny’s work at his Tumblr.
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    Greg Verdino's Marketing Blog

  • Three Truths About Today’s Digital Economy

    Ian Patterson
    27 Oct 2014 | 4:01 pm
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
  • Digital Is the Answer. What’s the Question?

    Greg Verdino
    23 Oct 2014 | 11:27 am
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
  • The Dark Side of Digital

    Ian Patterson
    20 Oct 2014 | 6:00 am
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Questions Every CXO Must Ask About Digital

    Greg Verdino
    16 Oct 2014 | 3:00 am
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  • Do You Have Digital Change Agent DNA?

    Ian Patterson
    14 Oct 2014 | 3:00 am
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
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    Servant of Chaos

  • Content Marketing in Australia 2015 – Are you creating content worth sharing?

    Gavin Heaton
    21 Nov 2014 | 8:23 pm
    At a recent event hosted by Livefyre, Neal Mann, digital strategist for News Corp Australia posed a challenging question – would you share the last piece of content that you created? Answering his own question, Neal revealed the single largest challenge facing Australian brands and marketers using content marketing as part of their strategy: Most people don’t say yes. They don’t. Because they’ve not actually created [content] to engage an audience, they’ve created it to get it out the door … It’s worth highlighting engagement on Facebook and marketing. There’s a big difference…
  • #Digitalks: Digital Disruption – how to thrive through change

    Gavin Heaton
    20 Nov 2014 | 4:05 pm
    Each quarter, Firebrand host a lunch time seminar for the Sydney marketing community. This quarter, hosted by Adobe, I presented on the topic of digital disruption – and how marketers and innovators can apply the principles of the lean startup to transform their businesses. We covered the three things you’ll need to pay attention to in order to build your business: Marketing innovation: How to think and act like a marketing-led startup to innovate your way to profitability Metrics: The key metrics that give you insight, focus, and control Momentum: How focused action yields data and…
  • Disrupting Banking? It happened in a snap

    Gavin Heaton
    19 Nov 2014 | 5:07 am
    When we think of banking, as consumers we rarely think of the complex mechanisms behind the scenes. We just think of our financial institutions as very large, powerful brands – rather than individual businesses that focus on deposits, investments, mortgages and loans, payments and clearing, risk management and insurance, broking etc. But the reality is far more complicated. Even within one area – like payments and clearing for example – there are several different dedicated systems. From cash to cheques, direct entry and EFTPOS to BPAY and credit cards and beyond, these systems ensure…
  • Disrupting Work: 2015 is here. Are you ready?

    Gavin Heaton
    14 Nov 2014 | 1:50 am
    Some years ago, while working at SAP, I was involved in a global workforce enablement program. Our challenge was to look ahead to 2015 (yes, we are now almost there), model the future demand for software, services and skills and put in place programs that would ensure there were enough skilled and experienced SAP practitioners available to deliver to the expected demands of our customers. What we realised was that learning could no longer be seen as a single event. It was not good enough to rely on a stream of barely qualified candidates streaming out of universities. To achieve sustainable,…
  • The Amazing Case of the Disappearing Technology

    Gavin Heaton
    13 Nov 2014 | 6:11 am
    Technology is stuff that doesn’t work yet. — Bran Ferren Bran Ferren’s words echo across the wifi to us like a premonition. The former President of R&D at Walt Disney Imagineering’s deep understanding of the way people use and engage with technology is only starting to play out in the devices that we so readily take for granted. The fact that we can call a piece of technology, a “device” at all shows how far we have come; after all, a device is something personal, knowable, intimate. And it was only twenty-odd years ago that carrying a “mobile phone” could put your…
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  • 21st century magazine content discovery

    Ryan Jones
    2 Nov 2014 | 1:11 am
    Just a few years ago, it was easy to find a vast rack of magazines covering every interest niche imaginable at the big box store around the corner.  You could sit with a stack of magazines–and an overpriced coffee—and waste away the day. Nowadays, people are spending less time at the magazine racks and more time with their mobile devices. Quietly, Pinterest has become the (virtual) place people discover content around their interests.  Instead of tearing out a magazine page to save a delicious recipe, people are saving content to their Pinterest boards, so they can pull up the…
  • Snickers and Johnny (Football) Manziel team up. And YouTube viewers cheer …

    Ryan Jones
    13 Sep 2014 | 3:51 am
    September is one of my favorite months.  (American) Football season kicks-off and the weather is generally great for BBQ and games. Snickers recently teamed up with social media star “Johnny Football” for a fun video that helped the brand perform well on YouTube over the past 31 days. Skittles may have had more views over the past 31 days, but Snickers dominated share of ratings (29% share) in the confectionery category on the back of strong engagement around the “Johnny JamBoogie” video.                     Snickers…
  • This chart shows how savvy brands are pulling away on social networks

    Ryan Jones
    9 May 2014 | 5:07 am
    Data Courtesy of eBench Astute observers of social media understand that social networks are governed by network effects. While studying category dynamics over at eBench, the team noticed an interesting trend happening across a variety of categories (Beauty, Prestige Autos, Food, etc.). Network effects predicted that brand leaders don’t just grow faster, they tend to pull away from the rest of the category on social networks.  Indeed, size explains a large amount of growth–up to 85% in socially mature categories. This means that today’s growth on a social network is in…
  • Grabbing those mobile ad dollars

    Ryan Jones
    20 Mar 2014 | 12:23 pm
    Mobile ad revenues are exploding… eMarketer’s latest numbers show a strong surge for mobile spending amongst advertisers.  You’ll notice that we have a clear two horse race between Facebook and Google for ad revenue share. Interestingly, Facebook is expected to take market share from Google in 2014.  And, we’re yet to feel the impact that Pinterest is going to have on overall market share once it fully launches its ad product. Indeed, Pinterest is set to make a significant dent in the mobile ad space over the next 2-3 years. With the rise of the visual web, industry…
  • Why getting spoofed just might be the best thing that can happen to a quality YouTube video

    Ryan Jones
    16 Jan 2014 | 2:10 am
    As marketing investment behind digital continues to grow and mature, we are starting to see some enjoyable branded YouTube “video wars” taking shape–even in more traditional categories like Prestige automotive.  Rarely have we seen auto rivals get this up close and personal as they battle it out in the digital marketing arena.       Just this fall, Mercedes-Benz launched a successful viral video featuring funky dancing chickens.  In its Prestige Automotive autumn 2013 digital review, eBench identified “Chicken” as the single best performing YouTube video in…
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    Experience: The Blog

  • Why an Uber Decline May Be Good for the Emerging Collaborative Economy

    Augie Ray
    20 Nov 2014 | 9:48 pm
    Uber has been a poster child for the emerging sharing economy. While other collaborative economy startups like Airbnb and LendingClub have grown and garnered attention, they have yet to create the sort of impact within their verticals that Uber has in the livery business. In San Francisco, for example, Uber (with an assist from other ride-sharing startups) has already caused a 65% decline in taxicab trips and New York has seen a small but unheard of decline in the price of taxi medallions.Given Uber's prominence in the early days of the collaborative economy, it may seem odd for me…
  • The Snappening Blame Game: Protect Yourself and Your Family With Awareness and Action

    Augie Ray
    12 Oct 2014 | 11:27 am
    VentureBeat featured an article entitled, "Who’s to blame for the ‘Snappening?’ You are." While I strongly disagree with the writer's use of the word "blame," I also believe there is nothing wrong with empowering people to take as much control as possible of their privacy and reputation. Those who strive to prevent others from being victimized are too often accused of "blaming the victim," but there is nothing incompatible with assigning blame to criminals while simultaneously helping people to become more informed and protect themselves and their family."The Snappening" is…
  • Stop Social Media Marketing

    Augie Ray
    7 Oct 2014 | 3:55 pm
    Today, I gave a keynote address at the PR + Social Media Summit in my hometown of Milwaukee. My presentation was entitled "Stop Social Media Marketing (Unless)," and I have embedded the deck at the end of this blog post.I predict that many CMOs will diminish their support for social media, content and earned media marketing in the next year or two, and when they do, careers will be adversely impacted. If your career relies on Marketing Department support for content or social media marketing, now is the time to take stock of the trends and consider some actions to protect your career. It…
  • RelayRides Growing, Evolving in Nascent Collaborative Transportation Category

    Augie Ray
    1 Oct 2014 | 6:00 am
    The idea of borrowing a strangers’ car or taking a ride with an unfamiliar person would have seemed unimaginable just a few years ago. Today, many of us are doing this regularly via collaborative economy transportation services such as Zipcar, Uber, Lyft, Sidecar and RelayRides. I have plenty of experience as a consumer of this new category of service, but I wanted to get a view from the inside of one of these companies. I had the chance to do an email interview with Steve Webb, Director of Community and Communications at RelayRides, and we covered topics ranging from rising competition to…
  • Learn From Firms That Transformed In The Internet Era To Prepare for the Collaborative Era

    Augie Ray
    30 Aug 2014 | 12:20 pm
    "Those who cannot remember the past are condemned to repeat it."   - George Santayanaphoto credit: Hampton Roads Partnership via photopin ccIn my last post about the Collaborative Economy, we examined the companies that made mistakes at the beginning of the Internet era in order to learn what organizations can do differently today, at the beginning of the collaborative era. Many large companies were too confident in their existing brand strength and business models, so they did not see the need to innovate until new consumer behaviors were already diminishing revenue and income…
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    The Future Buzz

  • Why Virgin America Is (By Far) The Best US Airline

    Adam Singer
    16 Nov 2014 | 4:39 pm
    As a (relatively) frequent traveler, typically around ~30-40 trips a year involving flying, I’ve almost universally hated airline brands. Delayed flights due to broken planes, awful customer service, bad e-commerce platforms, overbooked flights, uncomfortable seats, terrible food in-flight, etc. I am not going to go on because I’m sure you have your own things that annoy you about flying.With that I love to travel personally and professionally and while the aspect of physically moving from place to place via plane is not a pleasant experience I deal with it, and mentally…
  • Useful Link: Measurement Guide From Google

    Adam Singer
    7 Nov 2014 | 11:16 am
    We’ve written plenty of posts on measurement, noting frequently that data is everyone’s domain and that everyone, no matter what facet of marketing or PR you’re in, needs to get to conversion. So I’m always happy when new resources are released to help marketers continue their journey to achieve better measurement.This week, my colleagues at Google released a new guide to help you become a better marketer. It’s titled: Measure What Matters Most: A Marketer’s Guide.In this brief guide, you’ll learn about the four crucial tenets of measurement-focused…
  • 3 Key Metrics Groups for Publishers to Measure & Questions They Answer

    Adam Singer
    30 Oct 2014 | 7:01 am
    The following was my October Analytics column, originally published on ClickZ. Cross-posting here as I know many of you run your own sites and I frequently get questions related to critical metrics for publishers. You can read all my postings on ClickZ here.In a previous story, I wrote about the importance of self-publishing on your own domain and why, in a world of streams, your own platform that you host remains your most critical asset. As a follow-up to that, one of my friends who runs a popular blog asked me to expand upon that post and list some of the metrics I thought were most…
  • Complaining About Cell Phone Usage Makes You Sound Ridiculous

    Adam Singer
    24 Oct 2014 | 12:14 pm
    We live in a world more open and connected than ever before. People globally have conversations with others in their field or with those who share their passion, hobby or art with ease. Collaboration on projects and ideas of all types is happening at an unprecedented scale. Communication among smart, active people has never been better.But don’t tell that to some people nostalgic for a past that never actually existed, who seem to ignore all the barriers technology has broken down in communications and connection. What am I talking about? The anti-technology or altogether unhappy…
  • Gawker Story Bashing Stubble Flies In The Face Of Actual Data

    Adam Singer
    22 Oct 2014 | 9:24 am
    Gawker decided to troll the Internet with a story bashing guys who maintain short facial hair (aka stubble). The diatribe is a 100% subjective, if not impassioned plea for men everywhere to not maintain stubble.I’ll quote just a quick bit from the article that gets at the heart of his argument. And by argument – isn’t actually an argument, it’s some random guy’s opinion (emphasis mine):Men’s facial hair can take three basic forms. You can be clean shaven. That’s fine. You can have stubble, meaning you haven’t shaven for a little while and a…
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    Damn, I Wish I'd Thought of That!

  • Don’t let the conversations end when the campaign’s over

    Andy Sernovitz
    21 Nov 2014 | 10:00 am
    This is a post from our project. Check it out for more great word of mouth marketing tips like this every day. While one-off campaigns can be great for starting conversations, they can lose momentum quickly. Cards Against Humanity had such a promotion over the holidays. They told their fans they could pay whatever they wanted (even nothing) for the holiday edition of the game. That got a lot of people talking. But instead of letting the conversation stop after the holidays, Cards Against Humanity sent out a hilarious infographic that gave the details of the promotion. They…
  •’s area dedicated to dog people

    Andy Sernovitz
    20 Nov 2014 | 10:00 am
    This is a post from The Pursuit of Happiness, a blog on happy workplaces and work culture at my company, GasPedal. Check it out for more posts like this every week. Some people at work are dog people. Some aren’t. So how do you keep everyone happy? At, they have a “doggy daycare” of sorts — a large office space in their San Francisco office where dog-loving employees can bring their dogs to work each day. Dogs are confined to this area, which keeps the rest of the office quiet and dog free — and it still lets dog lovers bring their best friend to…
  • Newsletter #1015: The “Turn It Around” Issue

    Andy Sernovitz
    20 Nov 2014 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Negative word of mouth, PR flubs, cavities — you can’t avoid them all, but some smart companies know what to do to turn them around and earn loyal fans and customers. Here’s how: 1. Before something bad happens 2. After something bad happens 3. While something bad is happening 4. Check it out: If The Moon Were Only One Pixel 1. Before something bad happens Everyone jokes…
  • Sharon Crost on five ways Hitachi Data Systems uses big social data to map the customer journey

    Andy Sernovitz
    18 Nov 2014 | 10:00 am
    This is a post from my company,’s blog. Check it out for more profiles and stories about the people running social at really big brands. For this case study, we dove into a presentation by Hitachi Data Systems’ Senior Social Business Lead, Sharon Crost, at our Brands-Only Summit in Orlando. Like most BtoBs, Hitachi has a difficult time mapping out their buyer’s journey. “It’s really difficult to say what our buyers actually use to make a decision and how we attribute that to revenue,” says Sharon Crost, Senior Social Business Lead for…
  • Use small stuff to make big impressions

    Andy Sernovitz
    14 Nov 2014 | 10:00 am
    This is a post from our project. Check it out for more great word of mouth marketing tips like this every day. While your service and your stuff are key to giving your customers a remarkable experience, sometimes what they talk about has more to do with the little details. These small things make for great opportunities to let your personality shine through and start word of mouth. Lots of companies use coupons and discounts — but often these can benefit from a small tweak to make them worth sharing. For example, instead of just handing their customers a 10% coupon,…
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  • Adds for Ikea fashion?

    Stefan Engeseth
    21 Nov 2014 | 2:35 am
    Our Ikea idea are now getting up to five article a day in local parts of the world – fun. Media and bloggers are building on the idea step by step. Headlines as: Ikea goes fashion! Makes the idea feel like an reality. Here are some adds that feels like real Ikea adds: Did find this adds on Italian Fabio Giaca article about the Ikea idea. This adds from Lublinianki from Poland in an article about the Ikea idea.
  • Our #ikea #fashion idea in Daily Mail #MailOnline

    Stefan Engeseth
    18 Nov 2014 | 11:50 pm
    Would you buy flat-pack clothing from Ikea? Business expert predicts future where shoppers pick out clothes from the Swedish store to build at home. Daily Mail, article by Caroline Mcguire
  • Praise for last week´s Sharkonomics workshop at Silvent

    Stefan Engeseth
    17 Nov 2014 | 1:47 am
    Last week, a full day Sharkonomics workshop was held at Silvent. Here is the conclusion from the client: Stefan Engeseth is different. His theories are just as simple as they are brilliant, but above all they are innovative. Stefan made us think differently, think correctly, and think ahead. Managing Director Anders Erlandsson, Silvent
  • From fans to enemy-hooligans

    Stefan Engeseth
    14 Nov 2014 | 6:09 am
    The media have reported that fans of soccer teams are behaving strangely. Violence is nothing new in soccer, but this time soccer fans are directing their anger against their own teams! Why? Because they don’t think their team is performing in the way they should, so they have transformed from fans to enemy-hooligans. I think we will see the same phenomena repeated for many brands; their fans will turn against them if they believe the brand is not delivering what it should. If brands don’t deliver or score goals of innovation, fans will simply revolt online and offline in shops and…
  • Who said creating trouble can’t be an effective way for change management

    Stefan Engeseth
    10 Nov 2014 | 12:02 am
    Who said creating trouble can’t be an effective way for change management. Sharkonomics
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  • Dementia Treated Successfully With Anti-Aging Diet

    Jeremy Dean
    21 Nov 2014 | 4:38 am
    Brain ageing and dementia dramatically slowed by special diet, new study finds. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: The Diet Which Postpones Brain Aging 5 Habits Proven to Reduce Risk of Alzheimer’s and Dementia Major Cause of Dementia Identified Which Could Lead to New Treatments The Vitamin Which May Reduce Risk of Alzheimer’s and Dementia 10 Ways to Prevent Alzheimer’s Disease
  • 4 Surprising Advantages of Being Depressed

    Jeremy Dean
    20 Nov 2014 | 6:12 am
    Why being depressed can sometimes be necessary, even beneficial. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: A Fast-Acting Treatment Which Helps Severely Depressed Experience Pleasure Again The 5 Biggest Reasons People Get Anxious or Depressed Can Everyday Hassles Make You Depressed? Hyper-Connected: What Depression Does to Your Brain The Surprising Effect of Little Daily Hassles On Your Long-Term Health
  • How To Increase IQ by 10% Using The Weirdest Method Ever

    Jeremy Dean
    19 Nov 2014 | 4:21 am
    IQ was unexpectedly boosted by a training programme designed for a different purpose. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Synesthesia Could Explain How Some People See ‘Auras’ 6 Intriguing Types of Synesthesia: Tasting Words, Seeing Sounds, Hearing Colours And More The Single Most Effective Method for Influencing People Fast The Type of Exercise That Most Benefits Memory, Reasoning and Mental Flexibility Power Up: The Performance Benefits of a Simple Mental…
  • The 4 Types of Sleep Schedules We All Fit Into

    Jeremy Dean
    18 Nov 2014 | 6:56 am
    Long-held beliefs about sleep schedules challenged: around half of all people are neither 'larks' or 'owls'. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Offline Learning: How The Mind Learns During Sleep What’s The Best Time of Day to be Creative? Like to Stay Up Late? Different Neural Structures Found in the Brains of Night Owls Why Some People Only Need Five Hours’ Sleep a Night Later School Start Times Improve Sleep and Daytime Functioning in Adolescents
  • The Best Look for a Leader: Intelligent or Healthy?

    Jeremy Dean
    17 Nov 2014 | 8:07 am
    What's the best look for a leader? Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: How To Be a Great Leader (in under 300 words) 50 Years of Leadership: Women Rated As Effective Or More So Than Men Intelligent People Are More Inclined to Trust Others The Most Surprising Attribute of Great Leaders 5 Habits Proven to Reduce Risk of Alzheimer’s and Dementia
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    Affordable Internet Marketing

  • 5 Reasons You Require a Website Now

    Case Stevens
    6 Nov 2014 | 7:26 am
    If you haven’t noticed that almost all marketing and business has moved at least some portion of their operations to the internet, that sound you hear going off is the final boarding call. If you aren’t online by now, this is probably about the last chance that you have before your business starts truly suffering […] 5 Reasons You Require a Website Now is a post from Affordable Internet Marketing, by Case Stevens.
  • Does social media really help my business to grow?

    Case Stevens
    30 Oct 2014 | 5:48 am
    We all know that the core of any successful business is a valuable product or service in addition to an excellent workforce. However, the real question when it comes to marketing isn’t what’s at your company’s core. It’s how are you going to effectively let people know that what you’ve got is worth investing in! […] Does social media really help my business to grow? is a post from Affordable Internet Marketing, by Case Stevens.
  • What Every Business Owner Must Know About Business Website Design

    Case Stevens
    24 Oct 2014 | 2:50 am
    Just like the design and layout of your store effects the way that your customers view your brand and make their purchases, the design of your website matters. Business website design is an overlooked corner of the industry, with many business owners taking an “if I build it, they will come” attitude. The problem with […] What Every Business Owner Must Know About Business Website Design is a post from Affordable Internet Marketing, by Case Stevens.
  • Offbeat Digital Marketing Techniques You Can Apply In Your Business

    Case Stevens
    18 Oct 2014 | 7:52 am
    Have you ever wondered why your customers aren’t getting caught up with your company’s online marketing strategy? Coming up with a catchy digital marketing plan hooks your target customer base not only to come to your site, but eventually to believe what your company is preaching for. You have to remember that lack of additional […] Offbeat Digital Marketing Techniques You Can Apply In Your Business is a post from Affordable Internet Marketing, by Case Stevens.
  • Marketing Do’s and Don’ts for 2015

    Case Stevens
    14 Oct 2014 | 12:18 am
    No matter how fantastic your product, you aren’t going to sell anything unless you have a killer marketing strategy in place. But the landscape of marketing is always changing, especially with the rise of digital and social media marketing. Here is what every business needs to know about marketing for the upcoming year. DO cultivate […] Marketing Do’s and Don’ts for 2015 is a post from Affordable Internet Marketing, by Case Stevens.
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    The Accidental Product Manager

  • Taylor Swift vs. Spotify: A Product Manager Problem

    17 Nov 2014 | 1:00 am
    Product managers at Spotify have a problem on their hands Image Credit: Scott Beale Guess what: we don’t buy music any more. Nope, gone are the days that we’d go out to the store and pay US$15 for the latest album from our favorite artist. iTunes and downloadable music pretty much killed this market. However, it turns out that something brand new has shown up that is killing iTunes and the downloadable music market: Spotify. Why Doesn’t Taylor Swift Like Spotify? In the brave new world of streaming music you and I no longer purchase music. Instead, what we do is we sign up…
  • 3 Tips For Staging A Grand Product Launch

    10 Nov 2014 | 1:00 am
    Product success starts with a good launchImage Credit As a product manager, you want your product to be a success. You do your best to understand what your customers will want, you work with your developers to create the right product development definition, and you train your sales teams to go sell it. However, there’s one more thing that you need to be doing. That’s launching your product. You don’t want to just launch it, you want to stage a grand product launch. Now just exactly how are we going to go about doing that? Promote Your Launch Extensively And Creatively A product…
  • Product Manager Secrets For Really Connecting With Your Customers

    3 Nov 2014 | 1:00 am
    Having customers is great, connecting with them is even betterImage Credit As product managers, after we create our product development definition our goal is to get as many customers as we possibly can for our product. However, after we’ve gotten some customers, what then? This is one of the things that they never taught us in product manager school: what to do with the customers that you already have It turns out that the answer is that you want to find ways to connect with them. How To Connect With Your Customers Ok, so you’ve got a list of your product’s current…
  • 4 Ways That A Product Manager Can Become A Better Networker

    27 Oct 2014 | 2:00 am
    Good product managers know how to network wellImage Credit In the end, it turns out that product management is all about more than just creating a good product development definition, you have to be a good communicator. However, before you can become a good communicator, you first have to have a network to communicate with. Building that network can be a challenge. What product managers need are some tips on just exactly how to go about building the network that they’ll then be able to leverage in order to ensure that their product will be a success. Your Comfort Zone Larger You know…
  • Product Managers Need To Know Who Their Internal Customers Are

    20 Oct 2014 | 2:00 am
    Your internal customers are almost as important as your real customers areImage Credit Product launches are one of the most difficult things that product managers are called on to do. The reason that they are so difficult to do well is because no matter how detailed of a product development definition you’ve created, there are still a large number of moving parts that are involved. It can be very easy to focus on the target customers who you are hoping will select your product. However, it turns out that there are even more types of customers that you should be worrying about: internal…
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  • Bad Moon Rising!

    Sean Tiner
    21 Nov 2014 | 12:00 am
    Laguna Beach Lifeguard Tower (C) Tiner
  • Bellagio

    Sean Tiner
    14 Nov 2014 | 12:00 am
    Enjoy some scenic landscape pictures of Bellagio, Lombardy an exquisite city in the heart of Lake Como. Several of the images were captured on the I Giardini di Villa Melzi D'Eril property, a breathtaking lakefront villa that is open to public tours. Lake Como (C) TinerBellagio walkway (C) TinerI Giardini di Villa Melzi D'Eril Statute (C) TinerI Giardini di Villa Melzi D'Eril Foundation (C) TinerHotel Excelsior Splendide (C) TinerI Giardini di Villa Melzi D'Eril (C) TinerHotel Excelsior Splendide (C) TinerI Giardini di Villa Melzi D'Eril statute (C) TinerBellagio Boat (C) TinerSecret Garden…
  • Crystal Cove Sunrise

    Sean Tiner
    12 Nov 2014 | 12:30 am
    Crystal Cove Palm Tree Sunrise (C) TinerCrystal Cove Mountain Scenic Sunrise (C) TinerCrystal Cove Beach (C) TinerCrystal Cove Shack (C) Tiner
  • Venezia di notte

    Sean Tiner
    6 Nov 2014 | 9:01 am
    Enjoy some night pictures of Venice, Italy. Most of the images are 30-second exposures, which allow for a lot of the city's natural light to be engrained in the photograph.Venice Canal (C) TinerVenice Neighborhood (C) TinerVenice Bridge (C) TinerVenice Bridge (C) TinerVenice Bridge (C) TinerVenice Neighborhood (C) TinerVenice Canal (C) TinerVenice, Italy (C) TinerVenice, Canal (C) TinerVenice Gondola @Night (C) TinerVenice Neighborhood (C) TinerVenice Street (C) Tiner
  • Best Mother Son Wedding Dance Ever!

    Sean Tiner
    5 Nov 2014 | 9:35 am
    My mom and I had a blast surprising our guests and dancing to Taylor Swift's "Shake It Off."
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  • Tis the season for shoppable content

    Danny Chadburn
    21 Nov 2014 | 3:44 am
    With all these twinkling TV ads around, you might be confused into thinking it was Christmas! The battle for the best 30 second commercial is now more talked about than the race for the #1 spot in the singles chart, and sometimes their soundtrack actually becomes part of it. As you can see from the huge volume of penguin related items currently available to buy from John Lewis (a whopping 155), this content isn’t ‘just’ for Christmas – it’s shoppable, and it’s just one of many attempts by businesses to use content as a way to tap into the festive buying frenzy. There are many…
  • 3 quick PR tips to improve your outreach

    Ricardo Rodriguez
    19 Nov 2014 | 6:19 am
    The increasingly blurry lines between PR and SEO are a hotly discussed topic. As Google moves to discredit the ‘old ways’ of link building – namely, guest posting and directory links – in favour of editorial, natural link-building efforts, it is becoming increasingly pertinent that SEOs possess the skills from both a technical and journalistic point of view. At iCrossing, we pride our SEO team on being comprised of both. Below are three quick and simple ways, inspired by our outreach specialists, which can greatly improve the relationship between SEOs and influencers. While to some…
  • TEDxBrighton – Many Hands

    Sharna Waid
    17 Nov 2014 | 3:20 am
    We live in a digital world, where technology is prevalent in our everyday lives, social networking is an obsession, screens have become our surroundings and wearable tech is the future. We are more connected than ever so why do we arguably feel more isolated? The problem? Our online distractions drive us to desire the physical. Labour work was once the fruitful art of our ancestors and now the skill of making has become a rarity within the noise of the networked age. This was the recurring theme of the latest TEDx conference held at the Brighton Dome, which iCrossing sponsored. The 4th annual…
  • iCrossing becomes Guinness World Records title holders

    Jenny Ellery
    10 Nov 2014 | 6:20 am
    What do iCrossing and Usain Bolt have in common? They are both official Guinness World Records title holders. Yes, that’s right a team of eight of our staff now hold the record for ‘Longest span of a bridge made with interlocking plastic bricks in three minutes’. Becoming a Guinness World Records title holder is a childhood dream for many – especially those of us who grew up watching Roy Castle and his Record Breakers programme back in the 80s.  But for eight iCrossing staff, this dream has now come true. They successfully built a bridge with ‘interlocking plastic bricks’ that…
  • A day in the life of a Lead Developer

    Sharna Waid
    30 Oct 2014 | 9:14 am
    What’s it really like to work in the world of digital marketing? This series of blog posts will show the variation of roles we have at iCrossing and will give an insight into what happens on a daily basis including commuting journeys, social activities, lunch time food spots as well as the best and most challenging aspects of the job. This post introduces Chris from the product development team based in Brighton. Background Before working at iCrossing I was completing my Computer Science degree at the University of Brighton. I had also worked part time during my final year doing software…
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    The Database Diva

  • Free Website Lead Training

    Lori Feldman
    13 Nov 2014 | 9:23 am
    On Monday, November 17, I’m holding a new online training class called, “Why Your Website Won’t Cough up More Leads.” It will show you 5 simple ways to get more visitors to stick and convert to sales inquiries. While my training is $35 USD, the 5 techniques will cost you nothing other than time to implement–as long as you have an email or marketing automation system. (If you don’t, we recommend Swiftpage as entry level solution and Hatchbuck as a more robust solution) But if you’re serious about getting more website leads and you want my help to do…
  • How To Become a Swiftpage Email Super Hero in 3 Months or Less

    Lori Feldman
    6 Nov 2014 | 1:18 pm
    When I started our advanced SwiftpageConnect training series over 3 years ago, I wanted to share the Swiftpage email and drip marketing strategies that helped my company go from local to international stardom (!) as one of the top Swiftpage resellers worldwide. I knew if we could do it for The Database Diva, operating in a highly competitive marketing space, we could help any Swiftpage subscriber master e-marketing and give his company an unfair advantage over his competition. Recently, every time I check our bi-weekly registration list, I always find the same name on there: Tom Jennings of…
  • Follow Up on Email Opt-Outs Using Gmail Canned Responses

    Lori Feldman
    3 Nov 2014 | 3:38 pm
    If you’re like me, you take email opt-outs personally. My go-to reaction is, “what do you mean you don’t want to be on my list anymore to read my amazing, life-altering, revenue-enhancing, database marketing ideas???” My second reaction is, “There must be some mistake.” I work hard to deliver educational and entertaining information to my followers. And I receive great feedback regularly that tells me I’m on track. Sadly, though, marketing can be like this Pinterest quote: If you publish the right kind of content for your audience, though, your…
  • Suffering from Permission-Email CASL Anxiety? Your Prospecting May Be DOA Already

    Lori Feldman
    23 Oct 2014 | 10:48 am
    Sometimes I get questions that beg for a blog post response because so many people want the same answer. This one, from a Canadian marketer on my list who asked me how to collect permission-based emails that complied with Canadian Anti-Spam Legislation (CASL) was my inspiration for today’s post. He asked me to give a webinar on “emailing in a time of CASL” and I said, “no one will come.” Here’s his request and my answer. “Lori, thanks for your email, downloads and webinars. “I bought my CRM for my consulting practice with the goal of using it…
  • How “Little Data” Competes with “Big Data” in CRMs

    Lori Feldman
    25 Jun 2014 | 11:40 am
    In big companies, big data is all over the place: multiple product channels, multiple websites, various transactional systems. It’s very hard for them to get their arms around the continuing flow of often contradictory customer information without huge, expensive data warehouses and highly paid analysts. For example, a customer may use a social media login credential with one email address to make her first website purchase. Then she may use a different name and email to sign up for daily deals from the same company. Which channel gets the credit for creating the customer? Which email…
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    Jim's Marketing Blog

  • Tell them what you stand for. Here’s why!

    Jim Connolly
    22 Nov 2014 | 7:21 am
    When you communicate what your business stands for, something magical happens. A section of your marketplace, which believes strongly in the same things as you, will find themselves far more attracted to your business. Those who are strongly against what your business stands for, will look elsewhere for a provider. Plus, you will have successfully differentiated yourself from other providers in your industry, who struggle to get noticed at all. The power of standing for something By letting the marketplace know what matters most to you and your business, you attract the very people you will…
  • Last few remaining

    Jim Connolly
    20 Nov 2014 | 11:48 pm
    Have you noticed what happens when the media report that something is about to be in short supply? Queues form. People stand in line, just so they can get it before it runs out. Here’s the thing: Whether it’s fuel or the latest must have Christmas present, demand shoots through the roof as soon as people think they could miss out. A great example of how powerful this can be, comes from Apple. There are long lines outside Apple stores every time they launch a new product. Why? Because their marketplace has been trained to understand that demand will outstrip supply. This becomes a…
  • The huge marketing problem that no one talks about

    Jim Connolly
    20 Nov 2014 | 2:17 am
    I was in a coffee shop earlier, when a guy with a very obvious hairpiece came in. He had natural, thick brown hair around his ears, with a jet black wig on top. Of course, no one mentioned it to him. People just pointed and smirked when he wasn’t looking. Whether this chap needed the hairpiece for vanity or medical reasons, it’s entirely possible he has no idea that his wig is so poorly matched to his natural hair. The same happens regularly in business. Allow me to explain. Think about it We go to a website to check out a potential service provider, find the site looks amateurish…
  • How to make your business irreplaceable

    Jim Connolly
    19 Nov 2014 | 12:39 am
    How hard would it be for one of your clients or customers to replace you with an alternative provider? I was thinking about this yesterday when a salesman came to my home. He asked if he could quote me a price to look after the trees and hedges, which surround all 4 sides of our house. I said that I wasn’t interested. He then said that if I told him what my current guys charge, he’d beat their price. I explained that I still wasn’t interested. I thanked him for his time and he left. Just think about that for a second. Apply that scenario to your business. Imagine being so…
  • How to crush the competition

    Jim Connolly
    17 Nov 2014 | 11:36 pm
    Joe emailed me with a very direct and important question yesterday. Here it is, along with my answer. Hi Jim. What’s the best way for me to crush my competitors?  I’m going to lose my business soon unless I turn things around and I’m sick of losing out to competitors that are no better than me! I think crush is a strong word, but it certainly gets Joe’s point across. Think about it. You can outsmart your competitors. This means spotting or creating opportunities before they do. You can out care your competitors. This means showing the marketplace that you care…
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    Grow The Dream | formerly Epiphany Marketing LLC | RSS Feed

  • Why Doesn’t Anyone See My Facebook Posts?

    David G. Johnson
    10 Nov 2014 | 2:30 pm
    You’ve got your Business Facebook Page set up. You’ve put the effort into getting it all decked out with a nice profile pic and a timeline cover. You’ve even built up some followers (Hallelujah!). Now it’s time for the post. You set aside a few minutes, crank out a nice little status update, maybe even upload a picture to go along with it. And then you wait. You wait for that juicy little moment of validation. Will it be a comment? You wait some more Who will “Like” it first? Still waiting. Maybe someone will think it’s useful, entertaining, or…
  • [Video] Facebook: Posting as Your Page vs. Posting as Yourself

    David G. Johnson
    10 Nov 2014 | 10:50 am
    Does your Facebook page have that one team member who’s always clicking the “Like” button on your posts… and it looks like the “Page” liked the content instead of the person? Are you mystified by the latest Facebook change that controls who will be posting — you or your page? In addition to the written guide we prepared not long ago, we had enough questions that we decided a video was called for. I hope this helps! Feel free to share with anyone who may benefit from this… and don’t hesitate to ask a question in the comments below! The post…
  • [Video] How to Schedule Posts on Your Facebook Page

    David G. Johnson
    4 Nov 2014 | 10:13 am
    It’s not unusual for Facebook to “move my furniture” once in a while. That happened recently with the “Schedule” button that used to appear with a little clock icon like this:  Facebook is rolling out a change that eliminates the little clock in favor of a drop-down on the blue “Post” button. From that drop-down menu, you can now schedule your post to be published into the future, backdate the post to appear in the past, or save the post as a draft to be finalized later. Here’s a quick video tutorial on how to use the new tool. The post…
  • Facebook Simplifies Posting, Liking & Commenting as Page

    David G. Johnson
    12 Sep 2014 | 6:33 am
    Facebook has recently rolled out a new set of tools that make it much easier for users who manage pages to control how they post, like, and comment. Although the Facebook Business Manager was a step in the right direction, keeping track of your identity as you tooled around the usual Facebook site was still complicated. The new tools put the controls right where you need them. No matter where you are on Facebook—even if you’re not looking at or using a post from one of the pages you manage—you are now able to interact with content as yourself or as any of your pages. Here’s a…
  • Hershey Logo vs. Poo Emoji

    David G. Johnson
    29 Aug 2014 | 2:22 pm
    File this one under “Possible Branding Disasters.” What do you think? Does the new Hershey logo look like the emoji for a steaming pile of poo? Sound off in the comments below! The post Hershey Logo vs. Poo Emoji appeared first on Grow The Dream | formerly Epiphany Marketing LLC.
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  • How to Differentiate Your Brand from Your Competitors

    20 Nov 2014 | 2:53 pm
    We spend most of our time on the 60 Second Marketer talking about digital marketing. Whether is a post about 50 Indispensable Facts About Social Media or 50 Insanely Easy Ways to Get Started With Mobile Marketing, we’ve got you covered. But every so often we like to zig instead of zag. After all, if 100% of our posts were about digital marketing, you might get bored, right? So, with that in mind, let’s talk about something you haven’t been focusing enough attention on lately — your business cards. And by business card, I’m not talking about cheesy, flimsy, cheap…
  • How to Improve Your Marketing ROI by Targeting the Secondary Shopper

    17 Nov 2014 | 3:29 pm
    Did you know that 29% of women worry that their husbands will get something wrong when shopping? That’s just one of the findings from a consumer behavior study shared with us by our friends at 22squared. The research, conducted with over 500 shoppers in the U.S., also found that while 72% of those surveyed said they were the primary shopper, 82% actually shared in the responsibility for shopping. Interestingly, 38% of the men surveyed were quick to admit their wives pitched in on the shopping, while only 18% of the women admitted their husbands pitched in. What’s more, unlike…
  • 50 Indispensable Facts About Social Media

    16 Nov 2014 | 6:51 pm
    When I was working on the new edition of How to Make Money with Social Media, I pulled together a list of facts about Facebook, Twitter, LinkedIn, Pinterest and a whole slew of other social media platforms. I thought you might find the data and information helpful, perhaps in a blog post, SlideShare deck or speech of your own. With that in mind, what follows are 50 interesting facts about social media that might surprise you. In the three minutes it takes you to read this blog post, 300 hours of video will be uploaded to YouTube. (Source: Mashable) 44 percent of users on Twitter have never…
  • Why Bose Should Invest in Fan Conversation, Not Lawyers

    12 Nov 2014 | 6:03 pm
    NFL fans suddenly have a lot to say about Bose headphones. Unfortunately for the brand, none of it is going to help them increase sales. The NFL confirmed last week that Bose would be exercising its right as the league’s “official audio provider” to keep rival headphones out of the picture. From now on, you won’t be seeing your quarterback wear Beats by Dre headphones during any post-game interviews. Instead, the only headphones you’ll see onscreen from a player’s pre-kickoff ritual to 90 minutes after the game, between pre-season training and the Super Bowl,…
  • 7 Secret Ingredients of an Impeccable Sales Email

    Devna Thapliyal
    10 Nov 2014 | 5:56 pm
    Email is the first port of call for most sales and marketing teams in the B2B realm owing to its ease of use, comparatively low technology requirements, and the quick turnaround time that it affords. Whether it is a cold call or a pitch, a follow-up with a lead or nurturing a potential customer, handling an existing customer or offering service to an existing one, email allows marketers to handle each task with élan. B2C marketing teams are not too far behind in their use of email in their marketing. As a conversion tool, email marketing has proven itself over the years to be highly…
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    columbus imPRessions

  • WLN Casino Night THIS Friday - Tickets Still Available

    10 Nov 2014 | 5:24 am
    Join the United Way of Delaware County Women's Leadership Network this Friday, November 14th for their annual fundraiser, Casino Night. In February 2012 the United Way of Delaware County officially launched the Women's Leadership Network.  WLN members invest financial resources, time and talent in programs that build self-confidence and social success in individuals and families that live
  • Coming to the Polaris Fashion Place

    7 Oct 2014 | 11:07 am
    The newest United Way of Delaware County Women's Leadership Network banner  to be hung at the Polaris Fashion Place.  Recognize anyone? Live in Delaware County and want to learn more about the WLN?  Check out the website here.
  • Columbus Dispatch Social Strategy Exceeding Goal Three Months Ahead of Schedule

    23 Sep 2014 | 11:39 am
    At the end of January I was hired by The Columbus Dispatch to assist with their Facebook social strategy. I was charged with taking their over 30,000 likes to a benchmark year-end goal of 60,000 likes and boosting weekly engagement levels. This week the Columbus Dispatch Facebook page exceeded the year-end 60,000 like goal ahead of schedule by almost three months. Currently they are at
  • My Dames Bond Interview with Mary B

    24 Mar 2014 | 12:22 pm
    A couple months ago CEO and Dames Bond Founder Mary Relotto asked me to do an interview segment for her Columbus BizTV Show. I sat down with Mary to talk about strategic marketing. After watching I guess the interview wasn't as bad as I thought, but I still prefer to be behind the camera providing the messages instead of being the actual messenger. Thanks Mary, Dames Bond and Columbus BizTV
  • Strategic & Sophisticated Social: Columbus Metro Parks

    19 Feb 2014 | 4:47 pm
    The Columbus and Franklin County Metro Parks once again renewed their contract at the beginning of the year with columbus imPRessions making this the beginning of our fourth year working together. As social media changes so does the strategy to make sure our reach, engagement and page visits continue to track at high volumes across Facebook, Twitter, Pinterest, YouTube, and Instagram.
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    Chiropractic Growth Expert, Practice Growth Expert for Healthcare Service Professionals

  • When Good Doctors Do Bad Things

    18 Nov 2014 | 7:36 am
    Rachel called me seeking chiropractic business advisory because her practice was down by 44% from the same period last year. When I questioned what tactics she was using to get patient she said to me “I stopped using them because I lack money”. Rick called me a few hours later stating similar issues and he too expressed that his cash decrease have led him to stop seeking new patients.   Here is something to ponder. What do Walt Disney, Henry Ford, H.J. Heinz and P.T. Barnum all have in common? They are famous individuals and founders that wen bankrupt and reinvented themselves into…
  • Chiropractic Success Tips

    7 Jul 2014 | 1:11 pm
    Chiropractic Business Coach and Chiropractic Marketing Expert Drew Stevens shares his tips to help a thriving chiropractor. Tweet
  • Success With Chiropractic Websites

    7 Jul 2014 | 12:45 pm
    Chiropractic Coach Drew Stevens shares the secrets for a successful chiropractic website. Tweet
  • Dr. Drew’s Monday Motivation – Getting Successful

    17 Mar 2014 | 7:43 am
    Monday Momentum What to Focus On This Week – Many doctors fail because they belief their practice operates like an on/off switch. If there are staffing issues or revenue issues they can turn it off and begin anew in the morning. The real issue is a fear of failure or perhaps even a fear of success. Many fail because they think in terms of gloom and doom rather than what will be or could be. They sink into an abyss rather than look into the heavens to experience greatness. Fear causes depression, guilt, false experiences and inertia. If you desire to thrive you need to reject fear and…
  • Dr. Drew’s Monday Motivation – Reactivation Plans

    3 Mar 2014 | 11:47 am
    Monday Momentum What to Focus On This Week – I began my career almost 30 years ago, calling anyone and everyone I knew to inform them of the product/service I was representing. Not only was the initial call important but also so were maintaining contact. The notion of customer relationship management is just as vital to business today as it was 30 years prior. Ironically, ask any chiropractor or doctor and they will tell you that it is rare for them to tap into their databases and communicate with existing patients. This is sad since it takes 80% less money, time and stress to invest in…
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    Think customers: The 1to1 Blog

  • Want to Drive Action With Your VoC Program? Cater to Your Internal Customers!

    Guest Blogger: Maxie Schmidt-Subramanian
    21 Nov 2014 | 8:23 am
    In our latest survey on the state of the art of VoC programs, 71 percent of respondents said their VoC program was not fully or mostly effective in driving actions. That's jarring. No matter how much effort you put into collecting VoC, the insights are still only as good as what stakeholders in the company do with them. There’s more… To read the rest of this blog posting click here or visit
  • Have Scandals Overshadowed the Uber Customer Experience?

    Judith Aquino
    19 Nov 2014 | 10:01 pm
    At what point do customers stop doing business with companies that display egregious and reckless behavior? The popular app-based car service Uber is testing the loyalty of its customers as one scandal after another pops up. The latest scandal showed the ugly side of Uber's predatory corporate culture when an executive reportedly discussed the idea of investigating the private lives of journalists who criticized Uber, starting with Sarah Lacy, founder and editor-in-chief of PandoDaily. There’s more… To read the rest of this blog posting click here or visit
  • Size Doesn't Matter: The Small Business Guide to Holiday Season Success

    Anna Papachristos
    19 Nov 2014 | 6:00 am
    For many large retail chains, Black Friday and Cyber Monday remain incredibly profitable, as special sales and incentives still generate an uptick in revenue. However, relying too heavily on these crazy shopping days isn't necessarily the best approach, for companies of all sizes--particularly small businesses--should put more emphasis on retaining and attracting new customers throughout the holiday shopping season to boost the bottom line and foster long-term loyalty. There’s more… To read the rest of this blog posting click here or visit
  • It's Time to Change the Automotive Customer Satisfaction Survey System

    Tom Hoffman
    18 Nov 2014 | 7:18 am
    When an auto customer buys or leases a vehicle at a car dealership, it's common for the salesperson to ask the customer to give them the highest possible marks in the customer satisfaction survey that's soon to follow. While I've been pressured by dealer salespeople to do this on more than one occasion (and even within the past several weeks), I've come to discover that these aren't simply the actions of an overzealous salesperson that is out to pad his or her annual bonus. Customer satisfaction scores are also used by car manufacturers to reward dealerships with financial incentives and for…
  • Are you Ready for the Multi-Screen Consumer?

    Mila D'Antonio
    17 Nov 2014 | 10:39 am
    When I attended Customer Engagement World earlier this month, I heard questions in some sessions about how to reach the multi-screen customer. Attendees wanted to know everything from how to use Instagram to reach younger audiences to ways to integrate customer insights from social channels into the traditional marketing mix. While some panelists shared some solid examples and offered helpful advice, I still saw confusion on the faces of many in the audiences. There’s more… To read the rest of this blog posting click here or visit
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    Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image

  • Six Links Worthy Of Your Attention #231

    Mitch Joel
    21 Nov 2014 | 5:26 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
  • Become A Connector

    Mitch Joel
    21 Nov 2014 | 4:41 pm
    Do you have one hour and forty-five minutes to spare? I'll admit it, I have been sucked into the vortex that is Skillshare. For a very normal monthly fee (like, ten bucks), you can take a whole bunch of fascinating courses. Not the kind of courses that you probably see in catalogues or through the continuing education department of your local college. I'm talking about courses being offered by people like Simon Sinek, Susan Orlean, Seth Godin and courses with titles like The Possibilities of Instagram: Sharing Your Best Photos, Hyperthinking: improve your day to day learning &…
  • Business Transformation. From Marketers To Makers.

    Mitch Joel
    21 Nov 2014 | 12:39 pm
    Imagine.  Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change how you look, how you act, how you think, how you connect with others, and more. Worse (or more importantly), they wanted you to change who you are, and they needed you to do it right away. After all, it was for your own good. This was all being done, because the world around you was changing at a rapid place. Not easy. Most of us could not do it. I'd fail miserably at it, I'm sure.  It's easier said than done.  I've often lamented that the biggest struggle facing the…
  • Comedians In Cars Getting Organic Reach

    Mitch Joel
    18 Nov 2014 | 6:38 pm
    Jerry Seinfeld doesn't have a throttling problem. Facebook is making more changes to the newsfeed that look to cripple the organic reach of brands (more on that here: New York Times - Facebook Will Curtail Unpaid Ads by Brands). The main message that they're sending to brands is this: if your posts even have a hint of shilling you're going to pay for it. Last Friday, the company began to further distance the content marketing from the advertising. Starting in January, the company would prefer if brands just took ads, and this includes pieces of content asking users to watch a particular show…
  • All Filler. No Killer.

    Mitch Joel
    17 Nov 2014 | 12:25 pm
    Everyone wants a hit.  That was the general sentiment around the rehearsal spaces when I studied music in college. Some dreamed of that "hit" moment happening, once they received a letter accepting them into a symphony orchestra, others imagined that moment as being asked to join B.B. King's touring band, and most were like me: #1 single on the Billboard charts (when that sort of thing mattered more than how many streams a band had on Spotify or how many views on YouTube, combined). What we often never thought about, was the reality of what came next. In our minds, we envisioned the…
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    Total Youth Research

  • (Presentation) 10 Facts about Gen Y: Social Media Privacy

    Graham Brown
    18 Nov 2014 | 5:55 pm
    (Presentation) 10 Facts about Gen Y: Social Media Privacy Checkout This Related Research Youth, Mobile and Influence The Business Case for Youth Teens and Social Media Youth, Mobile and Retail THE $1 TRILLION YOUTH MARKET OPPORTUNITY How to Download the $1 Trillion Gen Y Infographic Free Newsletter subscribers can download this 1800 x 3500 high res infographic free Download Hi Res Infographic The post (Presentation) 10 Facts about Gen Y: Social Media Privacy appeared first on Total Youth Research.
  • 10 Facts About Millennials and Mobile Loyalty

    Graham Brown
    14 Nov 2014 | 5:22 pm
    By: andronicusmax Loyalty is Never Permanent, it’s a Process * 44% of Gen Y are considering switching carrier right now * The average switch takes 10 months for 22-25 year olds and 4 months for 15-17 year olds Customer Experience is Key * 67% of 18-25 year olds said poor customer experience was the reason to switch mobile carrier Retail is a Vital Aspect of Gen Y Loyalty * 73% of Gen Y visit a mobile store when it’s time to renew * 56% of Gen Y said a poor retail experience was the main reason they switched carriers * 64% of Gen Y said lack of employee product knowledge…
  • 16 Statistics on Gen Y and Mobile Ownership

    Graham Brown
    12 Nov 2014 | 6:18 pm
    By: 世書 名付 HYPER CONNECTIVITY * 89% of 18-24 year olds check their mobile phones within 15 minutes of waking * 95% of 18-24 year olds check their messages within 1 hour of going to bed * 97% of teens used their smartphone in the bathroom * 10% of Gen Y used their smartphone to buy something online while in the bathroom BIGGEST FEARS OF NOT HAVING MOBILE PHONE FOR 24 HOURS * Argentina 21% “Isolation” * China 23% “Distress” * USA 12% “Failure” * UK 11% “Confusion” WORD OF MOUTH DRIVES SMARTPHONE PURCHASE * 76% of 18-25 year olds said they…
  • 12 Statistics about Gen Y and Privacy

    Graham Brown
    10 Nov 2014 | 8:28 pm
    By: Arturo Donate Gen Y care a lot more about privacy than adults think. What’s more, anonymity is a crucial part of their interaction, especially on social media. Sites popular with Gen Y are also sites which offer the greatest control of privacy. YOUTH CARE MORE ABOUT PRIVACY THAN ADULTS THINK * Only 43% of managers believe teens care what they post online, but in reality 82% said they do * 52% of teens check their social media privacy settings once a week YOUTH WANT MORE CONTROL OVER FACEBOOK PRIVACY * 61% of teens set their social media account privacy settings to share only with…
  • 5 Statistics to Make the Business Case for Gen Y and Smartphones

    Graham Brown
    7 Nov 2014 | 3:13 pm
    By: Vancouver Public Library 1) YOUTH SPEND MORE PER HEAD Youth spend 36% of their disposable income on mobile phones (compare that to 8% music and movies) 2) YOUTH HAVE THE STRONGEST RELATIONSHIP 89% of 18-24 year olds reach for their smartphones in the morning 3) YOUTH ARE THE ADVOCATES 87% of Gen Y share brand experiences with friends & family (compare with 65% of 30+ years) 4) YOUTH ARE THE FAMILY INFLUENCERS 76% of Children under 18 were designated primary technology users in the family. 47% of parents admit children influenced their purchase of an iPad 5) YOUTH DRIVE NEW SERVICES…
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    Curiously Persistent

  • We Love the Internet 2014/47: The Prana energy edition

    Simon Kendrick
    21 Nov 2014 | 1:42 am
    Part 1: For the day job Things to think about: How TV took over the world – in terms of writers room and serialisation The Rise of “Realvertising” and How to Make It The Secret Language of Girls on Instagram How Businessweek Is Reinventing the Magazine Cover What happened when I handed over my Twitter and Facebook to strangers – do social media managers work (in questionable situations)? 1 With a Bullet: ‘Nadeshot’ Becomes a Call of Duty Star quietly disrupts the problem of online identity login Reference points: How to be literate in what’s changing journalism FT’s…
  • We Love the Internet 2014/46: The Idioms of the world edition

    Simon Kendrick
    14 Nov 2014 | 1:54 am
    Still not breaking the internet Part 1: For the day job Things to think about: How Apple creates leverage Meet Shingy, AOL’s “digital prophet” ‘Alex From Target’ and the Mess of Uncontrollable Fame Reference points: The N-word – an interactive feature – interesting approach, involves customising videos. Contains explicit language. Grantland Dictionary: Sportscasting Edition A lifetime of emoticons 2013: The Year in Interactive Storytelling Pop culture Twitter lists – create modern art Longer reads: How did Amazon end up as literary enemy no. 1? The greatest story…
  • We Love the Internet 2014/45: The Internet arcade edition

    Simon Kendrick
    6 Nov 2014 | 11:51 am
    Half a day early; back to Friday morning next week. Part 1: For the day job Things to think about: That catcalling video and why research methods is such an exciting topic. Really. The John Oliver Video Sweepstakes – who can embed his video and get the most clicks How to win the Internet. Or how to defend yourself when your photo is ridiculed on Reddit. How recaps changed the way we think about TV – and our lives Mapping 20 million Facebook users’ political sentiment The 36 people who run Wikipedia Reference points: The Internet Arcade – archive of 70s-90s arcade games How to run a…
  • We Love the Internet 2014/44: The Dachshund’s Creek edition

    Simon Kendrick
    31 Oct 2014 | 2:15 am
    Part 1: For the day job Things to think about: BuzzFeed doesn’t need ‘trust’ to win the Internet Couch potatoes have killed the internet dream – lean back beats sit up 72 hours of #gamergate – analysing the tweets Test-Driving a $35 Firefox OS Smartphone – technology getting cheaper and cheaper Reference points: Windows 93 – tongue in cheek emulator Facebook IQ pulls together their various pieces of research Six amazing infographics reveal what London’s really like Consumer barometer – research from Google Longer reads: You Can Look It Up: The Wikipedia Story The…
  • We Love the Internet 2014/43: The Pancake apes edition

    Simon Kendrick
    24 Oct 2014 | 1:48 am
    Part 1: For the day job Things to think about: Peak Google – will it follow the IBM and Microsoft pattern? How Facebook and Google Now Dominate Media Distribution She Tweeted Against the Mexican Cartels. They Tweeted Her Murder. The PR genius of Taylor Swift’s viral media empire Michael Wolff on HBO, CBS Streaming: TV Is Disrupting the Internet How Facebook is wrecking political news Long live the TV remote control Reference points: The 25 Most Influential Teens of 2014 Nine real technologies that will soon be inside you Petittube – taken from the sad, weird world of unseen YouTube…
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  • MagLove: Robert Downey Jr is waiting, talking emoji

    20 Nov 2014 | 7:29 pm
    MediaSlut (@MediaSlut)’s choice of the best international and local magazine covers this week: Esquire Singapore [(Fe)Male Issue] FT Weekend Magazine New York Stylist WIRED VISI SARIE Woon INTERNATIONAL Esquire Singapore, November 2014 Robert Downey Jr + B&W photograph + great location + (Fe)Male Issue = great November 2014 cover! FT Weekend Magazine, November 2014 We had “Video Killed the Radio Star” and now FT Weekend Magazine is looking at how YouTube is “Taking a bite out of TV”, in a creatively illustrated cover story! New York, 17 November 2014 I’m already starting to…
  • Heroes & Zeros: Mazda & City of Joburg — best & worst brands of the week

    Simone Puterman
    20 Nov 2014 | 7:06 pm
    Every week, The Ad Feature team on 702 takes you through the highs and lows of advertising in South Africa. This week, Andy Rice (@ricecommaandy) and Jenny Crwys-Williams (@jcwLIFE) commend Mazda for its risky, yet brave, new campaign, while the City of Joburg is slammed for the shambles regarding the regulations for the outdoor advertising industry. Find out why these feature in this week’s Heroes & Zeros by watching the webisode below:   For a fresh look at the world of advertising, Jenny Crwys-Williams of talk radio station 702 (@Radio702) chats to advertising critic Andy Rice…
  • Africa Style: No-one needs your brand

    Simone Puterman
    19 Nov 2014 | 7:28 pm
    by Masingita Mazibuko. Wake up and smell the coffee, marketers; no-one really, truly, honestly, genuinely, absolutely needs your brand. That’s why the brand’s relationship with the intended consumer, as well as its product intrinsics, is such a crucial element of the marketing mix. Earlier this year, at a gathering of some 650 retailers, Thierry Stern, the 44-year-old president of celebrated watchmaker Patek Philippe, delivered a rather odd speech. In it, he informed his audience that “Nobody needs a Patek.” So why do people want a Patek? It is an extraordinary product that has taken…
  • #Top40TVratings: 10–16 November 2014

    Simone Puterman
    19 Nov 2014 | 7:00 pm
    by SAARF & MarkLives (@marklives) See who made it to the top of our National and DStv charts for the week of 10–16 November 2014! A collaboration between the South African Audience Research Foundation (SAARF) and MarkLives, this #Top40TVratings column is a weekly roundup of SA’s TV audience viewership. We reveal the best-watched shows of the week before (in this case, 10–16 November 2014), where they ran and how many South Africans tuned in to watch. We offer two tables: The first covers all households — free-to-air viewing (the various SABC channels and, as well as the DStv…
  • Shelf Life: Luxury cinema comes to Cavendish

    Simone Puterman
    19 Nov 2014 | 6:59 pm
    Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Enticing movie goers back to the cinema Southern Comfort and Nic Harry partner Sir Juice launches a berry summer, and Bliss brands kids TV. Luxury movies Today, Thursday, 20 November 2014, Ster-Kinekor Cavendish Square launches a new cinema experience in Cape Town with the opening of two Cine Prestige theatres at the premier Southern Suburbs mall. Reclining leather chairs, snack trays, refrigerated cup-holders and gourmet platters on offer in the private waiting area are all part of the…
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  • Social Media Advertising

    Michelle Nickolaisen
    21 Nov 2014 | 9:51 am
    More and more companies are experimenting with social media advertising, and for good reason. It can get great results, but if you go in without a strategy, it can also be a colossal waste of time and money. The wealth of information out there can be overwhelming–where do you start? Which platform do you startRead More Article by Michelle Nickolaisen at Social Media Advertising
  • Simple SEO for Content Creators

    Bill Rice
    19 Nov 2014 | 6:00 am
    The Web has created a liberating, self-publishing, and distribution ecosystem for writers, photographers, and videographers–in other words, content creators. Unfortunately, so many of these creative folks still remain undiscovered for a simple reason: they’re unaware of the most basic mechanics of search engine optimization (SEO). I’m not talking about complex link-building campaigns, just the simplestRead More Article by Bill Rice at Simple SEO for Content Creators
  • Email Marketing + Content Marketing

    Michelle Nickolaisen
    17 Nov 2014 | 8:16 am
    Email marketing and content marketing are two must-haves for any modern business–especially a business that operates online. But if you’re treating them as two separate entities, instead of viewing them as activities that can work together for better results, then you’re missing out, and so is your business. What is email marketing? Email marketing isRead More Article by Michelle Nickolaisen at Email Marketing + Content Marketing
  • Planning Your Content and Getting it Written

    David Nance
    13 Nov 2014 | 8:00 am
    Now that we’ve covered website objectives, how to plan and manage your site design, choosing a content management system, establishing an information architecture, and given some examples of design inspiration, it’s time to create a robust method to create content. The best sites use content to draw in the exact audience that will champion, share,Read More Article by David Nance at Planning Your Content and Getting it Written
  • SEO and Content Marketing: A Match Made in Heaven

    Michelle Nickolaisen
    10 Nov 2014 | 6:00 am
    Depending on your level of tech-savviness, “SEO” is either a meaningless acronym that stands for the jargon-y sounding “search engine optimization,” or it’s an acronym that relates to techniques and strategies that often sound awfully technical. This little acronym has created an industry full of consultants, conferences, and yet more jargon, that can leave yourRead More Article by Michelle Nickolaisen at SEO and Content Marketing: A Match Made in Heaven
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    Technology & Marketing Law Blog

  • Fifth Annual Internet Law Work-in-Progress Conference: Initial Participant List

    Eric Goldman
    18 Nov 2014 | 10:44 am
    From last year’s Internet Law Work-in-Progress Conference at New York Law SchoolOn March 7, 2015, Santa Clara University will be hosting the Fifth Annual Internet Law Work-in-Progress conference. Over 50 Internet Law scholars from around the globe have signed up to come. If you’d still like to join us, please contact me at your earliest convenience. We’re running out of room, so pretty soon I’ll be putting all new speaking requests on a waitlist. Here’s the initial participant list: Usman Ahmed // Georgetown Law (adjunct)/eBay David Ardia // University of North…
  • LinkedIn Can’t Shake Publicity Rights Claims Based on Reminder Emails

    Venkat Balasubramani
    17 Nov 2014 | 10:41 am
    This is a lawsuit against LinkedIn alleging that LinkedIn wrongly sent out repeated invites to users’ contacts. In an initial ruling, Judge Koh denied LinkedIn’s request to dismiss on the grounds of standing but dismissed the federal claims for alleged violations of the Stored Communications Act and the Wiretap Act. The court said that Plaintiffs consented to the initial invitation email but not the second and third emails. (Blog post on the previous ruling here.) The plaintiffs’ second amended complaint drops the federal claims and alleges violations of publicity rights and…
  • Bleg: Help Us Prepare For the Blog’s 10 Year Blogiversary

    Eric Goldman
    17 Nov 2014 | 9:24 am
    Photo credit: Happy 10th Anniversary gold mail letter illustration design over white // ShutterStock This blog launched on February 8, 2005, meaning that our 10th anniversary is just a couple of months away. Where did the time go??? With our big milestone looming, we’re cooking up some special features to help celebrate in style. It should be a lot of fun. This is where you come in. Normally, we do all the talking on the blog. Now it’s your turn. We’d appreciate your thoughts about one or more of the following questions: 1) Tell us an anecdote about how the blog has made a…
  • Bad Idea: Overdisclosing People’s Positive STD Status–Doe v. Successfulmatch

    Venkat Balasubramani
    14 Nov 2014 | 8:40 am
    This is a privacy lawsuit brought by people who signed up for a dating site (Positive Singles) for people with STDs. Plaintiffs allege that Successfulmatch, the company that operates the site, made numerous privacy representations stating in its website copy that it “care[s] about [users’] privacy more than other sites.” shutterstock / runlenarun: Single flat icon with long shadow for web applications, email icons design. A registration page said that the site would not “disclose, sell, or rent any personally identifiable information to any third party organizations.” The terms of…
  • Are Parents Liable For Their Children’s Online Pranks?–Boston v. Athearn

    Venkat Balasubramani
    13 Nov 2014 | 10:58 am
    Dustin Athearn, who was 13, decided to “have some fun” at a “friend’s” expense. He did what any modern teenager does to poke fun at someone: he created a fake Facebook page in their name. Along with a friend Melissa, Dustin created an email address for his target, Alexandria Boston, and using this, created a Facebook account in Alexandria’s name. shutterstock / durantelallera: Vintage Retro Clipart : Lol, Man Laughing Out Loud He used a picture he took of Alex for the profile photo, but altered it using a “Fat Face” application. The fake profile then issued friend requests to…
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    Vitamin IMC

  • CMOs: 3 Steps for an Early Holiday Campaign That Customers Actually Like

    Lizzie Bartek
    4 Nov 2014 | 9:16 pm
    Most people are just getting used to the onslaught of all things pumpkin flavored, but CMOs and planners know the importance of championing another season that’s quickly approaching: holiday shopping season. As a graduate student in Northwestern Medill’s IMC program, I’m concerned with focusing in on consumer behavior and needs, and have found two great articles that show the importance of engaging your customers with early holiday campaigns, even as we’re just wrapping up Halloween. A recent Adweek article explored the results of Google’s Holiday Shopper Intentions…
  • Northwestern IMC does Dreamforce

    Davi Griffin & Burcu Agma
    23 Oct 2014 | 3:17 pm
    This summer we had the opportunity to work at Salesforce in San Francisco for our Summer Immersion Project along with three other talented IMCers—Olivia, Rama, and Cerise. As an extension of our work, our Salesforce team invited us to their largest conference of the year: Dreamforce. All summer we’d heard what an experience Dreamforce was. Dreamforce 2014 did not disappoint. Salesforce knows how to throw an event! Dreamforce 2014 had more than 145,000 registrants from around the world that had the opportunity to attend sessions, watch keynotes, and network. Some highlights included…
  • IMC Goes Global in London

    Kiersten Corradetti & Eliscia Filice
    13 Oct 2014 | 8:27 am
    Welcome back to the Fall Quarter! We, Eliscia and Kiersten, the Co-Directors of the IMC London Trip, are excited to share with you our planning experience and tales from abroad. This August, fourteen IMC Graduate Students crossed the pond to experience business in London. We were tasked with planning a networking trip to better understand business in the UK and meet with IMC alumni.  We worked on coordinating company visits, researching sightseeing activities, planning a networking event, and putting together an all around great time for the students! When it came to figuring out the…
  • My IMC Summer Immersion Takeaways

    Joseph Woodard
    4 Oct 2014 | 11:44 am
    As part of Northwestern’s Integrated Marketing Communications (IMC) graduate program, each student participates in a summer immersion project. Students are placed in various companies across the country and world. Many of us had prior work experience before coming to the program and have gained valuable practical knowledge that helped prepare us for our graduate internships. In the months leading up to the Summer Immersion Quarter, IMC students receive a solid academic foundation in areas such as marketing analytics, management, consumer insights, and strategy. Many of our class projects…
  • CMO – Examine Eco-Brands and Grow

    Mari Bakken
    19 Jun 2014 | 12:41 pm
    Image Courtesy of Creative Commons As a CMO, you know it’s important to understand your customer; as their preferences change, you must evolve your understanding of their needs in order to tie your product into their lifestyle. As a graduate student in Medill’s Integrated Marketing Communications program and an avid supporter of social causes, I have been researching the effect of cause marketing on businesses and how it relates to company growth. “Inside the Buy-One Give-One Model” by Christopher Marquis and Andrew Park argues that the One-For-One Model, founded by Blake MyCoskie at…
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Shoppers Don’t Share, Men Pin Too, Facebook Groups Up

    Ben Brausen
    21 Nov 2014 | 2:45 am
    96% of Brands Worldwide Use Twitter - The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study. AllTwitter Facebook Reducing Overly Promotional Page Posts in News Feed - One of the main reasons people come to Facebook is to see what’s happening in their News Feeds. Our goal with News Feed has always been to show people the things they want to see. That’s why we often look to people on Facebook to tell us how we can improve. As part of an ongoing survey we…
  • 15 Women Who Rock Social Media at Top Tech Companies – Career Advice & Insights

    Lee Odden
    20 Nov 2014 | 5:42 am
    To honor women who “rock” the social web, we’ve been publishing a list for the past 4 years and  2014 marks the 5th. That’s about 100 social media pros we’ve featured ranging from marketers to business owners to those using social media to advance a cause. Many of those honorees have reached out to share they’ve benefitted in many ways from those lists ranging from general notoriety to career advancement. During research within my own personal network for the 2014 list, I noticed an impressive group of social media marketing pros in the tech space that…
  • Are Marketing or Public Relations Industry Associations Worth It?

    Lee Odden
    18 Nov 2014 | 5:42 am
    As a long time digital marketing and PR practitioner, I’ve had the opportunity to be involved with a diverse mix of marketing and communications industry associations: DMA, PRSA, AMA, MIMA, SEMPO, IABC, BMA, MN Search and while not technically an association, SMBMSP. Most industry associations provide a core set of benefits to members ranging from education to networking to industry advocacy, relying heavily on a combination of volunteers and sponsorships to make things possible. Sponsoring and volunteering are means for both individuals and companies to contribute to the greater good…
  • 3 Content Curation Best Practices to Optimize Your Content Marketing

    Lee Odden
    17 Nov 2014 | 8:14 am
    Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content. There are several good services that facilitate curation tasks and software can help, but on it’s own, software isn’t the answer. Pure creation is demanding. Pure automation doesn’t engage. Curating content can provide the best of both. Here are several best practices to help you with curation sources, types of content and where to publish. 1. Sources of News…
  • Online Marketing News: Facebook Dwarfs Everyone, Influenced Youth, Twitter and Adblockers

    Ben Brausen
    14 Nov 2014 | 2:45 am
    The State of SEO Agencies 2014: An In-Depth Study by linkbird [Infographic] - During the period of August and September 2014, linkbird conducted an in-depth study on the international SEO services industry. In this post I’m publishing the results of our study with some of the most important insights and recommendations based on the results. But first: a short prelude. Search Engine Journal 40% of Twitter Profiles Use an Adblocker - New platform Ello is generating interest with the promise of advertising-free social networking, positioning itself as the “anti-Facebook” within the…
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    Mindshare Strategy

  • Strategically Building Content

    11 Nov 2014 | 8:00 am
    One of my early forays into the WordPress world wasn’t as a developer, it was as a marketing and brand strategy coach. I rented out meeting rooms and presentation venues, and invited professionals from around the area to attend seminars and workshops about content creation. Shorter sessions were just 2-3 hours and you usually left with a few bullet points about your brand’s character, tone, and at least 2 article ideas. Longer sessions were all day, included lunch, and had you walking away with no less than 3, fully-fleshed-out articles. All of my sessions included homework: the…
  • WordPress Comes of Age

    10 Nov 2014 | 8:00 am
    “No, I won’t pay for that conference. I don’t see any value there, and I’d rather you not lose productivity here.” The first time I asked a supervisor for permission to attend a community WordCamp, things didn’t go so well. I ended up taking vacation time so I could attend anyway, and convinced another organization in the community to help pay my way. My boss at the time couldn’t justify spending $300 on airfare, booking a hotel, and giving me a day off to attend … a $25 conference. WordCamps are well-known for being inexpensive events. They…
  • No I in Team

    4 Nov 2014 | 8:00 am
    I was 9 years old, and didn’t like spending too much time with older people, let alone strangers. Still, my Cub Scout den planned regular trips to the retirement home where we’d do crafts, act out skits, and just connect with some of the elderly residents. It was awkward the first couple of times, until we started making friends. One gentleman was always prepared with lollypops for the entire group. A kind woman was constantly on the lookout for new crafts we could do together or songs she could teach us for our monthly Pack meetings. It turned into a great time that we all looked…
  • What Makes Content Viral?

    31 Oct 2014 | 8:00 am
    Once upon a time I worked as a marketing director for a startup. I was severely limited in what I could do – no advertising, no promotions, just word-of-mouth customer acquisition. That made my job very difficult. We’d built a pretty solid product, one of the first of its kind in the industry. We had a solid platform beneath it and appeared ready to make a solid return on our investors’ money. We pitched the product at trade shows, had some corporate partners promoting us to their customers, and were ready to just watch the subscriptions roll in. All two of them. My boss…
  • Credit Where It’s Due

    27 Oct 2014 | 8:00 am
    Several years ago, I worked at a creative consulting agency that focused on brand strategy and naming for organizations both large and small. Our clients were local non-profits, regional medical centers, multinational technology companies, and all sorts of enterprises in between. We worked often behind the scenes, building style guides and brand scorecards and nomenclature recommendations that were all later white-labeled by our clients. It was the kind of job where placing a finished piece in your portfolio felt a little disingenuous as, at the end of the day, it had someone else’s…
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  • Lady Gaga's 2009 AMA outfit turned heads ...

    22 Nov 2014 | 5:33 pm
    Lady Gaga's 2009 AMA outfit turned heads ... GettyBut was Mother Monster's skeleton-like jumpsuit the wildest look in American Music Awards show history? More bizarre AMA ensemblesMore entertainment newsAll the facts on the 2014 AMAsNew chatter over 'Today' show
  • Tension mounts as Ferguson awaits the jury

    22 Nov 2014 | 5:33 pm
    Tension mounts as Ferguson awaits the juryAPDemonstrators were on edge as a St. Louis grand jury continued debating Officer Darren Wilson's fate behind closed doors Saturday. When the decision is now expectedRelated headlines Darren Wilson to resign?Michael Brown's dad urges peace
  • Secrets of Thanksgiving dinner

    22 Nov 2014 | 5:33 pm
    Secrets of Thanksgiving dinnerGettyThanksgiving dinner isn't about healthy eating -- but you may be surprised by your actual intake.Plus, everything you need for the perfect holidayGet a tasteFive big Thanksgiving mistakesWhat is the 'gratitude attitude'?
  • Troubling finding in new report on Newtown killer

    22 Nov 2014 | 5:33 pm
    Troubling finding in new report on Newtown killerGettyThe newly unveiled report on Adam Lanza suggests that parents and educators may have contributed his isolation and social problems. How they cared for the shooterIn other news Obama changes military planWould-be bomb suspects arrested
  • Big Benghazi report finally released quietly

    22 Nov 2014 | 5:33 pm
    Big Benghazi report finally released quietlyGettyHouse Republicans revealed the findings of a two-year investigation into the attacks on the U.S. consulate in Benghazi Friday. Many conspiracy theories debunkedMore newsTorture report fight eruptsImmigration impact on 2016 race
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    Chief Marketing Technologist

  • If a 173-year-old public company can digitally transform, what’s your excuse?

    Scott Brinker
    13 Nov 2014 | 4:47 pm
    “Digital transformation” is a phrase that we hear a lot of these days. But it’s not something that you can simply buy with a stack of marketing software. It requires a deeper change to the strategy, structure, and culture of an organization — something that’s easier said than done. Which is why it’s always inspiring to me to hear stories of people and companies who have successfully navigated true digital transformation. One of them is Rishi Dave, the CMO of Dun & Bradstreet. Dun & Bradstreet, founded in 1841, is a 173-year-old public company, which has…
  • 6 questions with the most active VC in marketing tech

    Scott Brinker
    6 Nov 2014 | 4:06 am
    Why is this man smiling? Well, if your firm had invested in Omniture, ExactTarget, Marketo, BlueKai, Tealium, Sprinklr, Neolane, Optimizely, Bazaarvoice, BrightEdge, and a stack of other successful marketing technology companies, you’d be smiling too. Neeraj Agrawal is a general partner at Battery Ventures, arguably the most active venture capital firm in marketing technology. I became aware of just how big of a footprint they have in this space when reviewing the data provided by VentureBeat that revealed $21.8 billion of funding invested in marketing technology to date. According to…
  • The Frame and the Field: the art of making marketing technology decisions

    Scott Brinker
    4 Nov 2014 | 5:12 am
    I want to share an idea with you that’s been in my head for a while. It may sound fairly obvious — and perhaps it is, to most of you. It is how I’ve seen people make choices with marketing technology that materially alters the outcome. But I suspect that they’re not always consciously aware of it. I call it: the frame and the field. The Frame: The Label That Shapes Your Decision Space The frame is the label you apply to a decision you’re going to make. For example, in the context of purchasing a major marketing software platform for your business, you might frame…
  • Come join us in San Francisco for MarTech 2015

    Scott Brinker
    3 Nov 2014 | 2:40 am
    I’m feeling giddy again. We’re in the middle of programming the agenda for the next MarTech conference, which will take place in San Francisco on March 31 – April 1, 2015, and I’m already floored by the first wave of speakers who have confirmed their participation — and amazed by the incredible suggestions coming in from our open call-for-presenters. A huge thank you to all who have submitted ideas. You’re making our job of selecting which ones we can squeeze into the schedule extremely difficult, and we love you for it. As with our inaugural event this past…
  • A beauty contest for marketing clouds, but buyers resist monogamy

    Scott Brinker
    28 Oct 2014 | 8:45 am
    Apologies for that metaphor — admittedly wrong on so many levels. But bear with me. Last week, Forrester announced their “wave” report for enterprise-class marketing clouds. Officially, it was a report on enterprise marketing software suites (EMSS). But since at least half of the vendors evaluated refer to their offering as a “marketing cloud,” it is popularly framed as part of the epic of our time, Star Wars: Episode VII — The Marketing Cloud Wars. Congratulations to Adobe and, who were ranked as leaders in the field. SAS, Oracle, Teradata, and IBM…
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  • Why are ad agency new business executives performing so badly?

    Michael Gass
    5 Nov 2014 | 4:46 pm
    Rainmakers who were good at new business in the past are struggling today.According to a recent Agency-Marketer Business Report from RSW/US, the tenure of a new business director is 2 years or less. Only 26% of new business directors were viewed as successful.Why?I’ve worked face-to-face with more than 200 advertising, digital, media and PR agencies as they’ve struggled with the changes that have occurred in business development which was brought on by The Great Recession, the worst global recession since World War II. We already know the recession has fueled radical changes in…
  • Study: The Top Reasons CMOs Hire Ad Agencies

    Michael Gass
    28 Oct 2014 | 1:41 pm
    This data will help you think through how you want to position yourself with prospects and what kinds of clients are the best fit for your agency model.This is a guest post written by Drew McLellan. He’s a friend of mine who heads up the Agency Management Institute (AMI), an association of small to medium sized agencies that has been helping owners grow their agencies since the mid 90s.This past summer AMI partnered with research firm Audience Audit and Luth Research to conduct an original study exploring the reasons that CMOs and business owners hire agencies, what they’re…
  • The Best Pitching Guide Book for Agency New Business

    Michael Gass
    14 Oct 2014 | 12:27 pm
    The Levitan Pitch. Buy This Book. Win More Pitches. is the most comprehensive guide for developing a winning pitch management system that I have ever read. Pitching for new business is costly. A lot of time, money and morale are lost because of poor decisions, bad planning and a lack of adequately managing the pitch process.“Approximately half (47% of respondents) of advertising professionals surveyed, by Provoke Insights, say they are dissatisfied with the current internal approach to pitching.”Pitching doesn’t have to be a crapshoot. If your agency is losing more pitches…
  • The Anatomy of Content Marketing for Ad Agency New Business

    Michael Gass
    2 Oct 2014 | 1:56 pm
    A SMALL agency won BIG business through a strategic content marketing strategy. Despite their tradition with print-based content marketing, advertising agencies are struggling to understand and convert their content-marketing efforts into actual new business success. Why? Most are doing it wrong.Though many agencies now maintain blogs, the content usually highlights things like awards, hires and client news. It tends to be all about the agency. A primary reason the blog does little to create new business opportunities.The core of your content strategy should be to consistently deliver…
  • Learn to Say NO for Ad Agency New Business

    Michael Gass
    10 Sep 2014 | 2:06 pm
    To be more successful, you’ll need to be less accessible.Owners of small to midsize agencies are a key to new business. You must manage your time wisely.  Learn to say “no” to the wrong requests and “yes” to the right ones. This reminds me of the following quote from Michael Hyatt,  author of the New York Times bestseller, Platform: Get Noticed in a Noisy World.Every time I say “no” to something that is not important, I am saying “yes” to something that is.I have always had a difficult time saying no to people.  Like Michael Hyatt, I’m a…
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    Kneale Mann | Leadership

  • It’s Time to Sit Still

    Kneale Mann
    20 Nov 2014 | 3:35 pm
    The mere concept of doing absolutely nothing is foreign to many (most) of us. Meditation has been around since we began walking the earth but despite ourselves, we continue to cram more into our lives than is possible and necessary. A worse affliction than hurried lifestyles, busy work spaces, and smartphones glued to our hands, is our minds. To that end, this is definitely a book I’ll be picking up. The Art of Stillness by Pico Iyer reveals; “How stillness can act as a creative catalyst, and advocates for a way of living that counters the frenetic design of our modern lives.”Perhaps…
  • How Much is Enough?

    Kneale Mann
    18 Nov 2014 | 2:30 am
    The annual strategic meetings are on. The big boss says profit margins need to widen. The new product line has to help increase market share. The southwest division has to pick it up on sales results. The list goes on.The desire for infinite monetary growth permeates the room. No one is allowed to say this year will probably be a flat year because of market shifts and customer demands. No one would suggest business comes with ebbs and flows. And so does life.We Need More Stuff!In the developing world, it appears the need for prosperity and material possessions is a core belief and desire. But…
  • Our Most Precious Resource

    Kneale Mann
    14 Nov 2014 | 4:45 am
    Technology is exploding at a rate our minds can’t fathom. Life is whizzing by us while we try and hang on to the tailpipe. There is no time to even take a breath, never mind figure out what we want to do with the rest of our lives. Or perhaps we don’t make time to breathe and think.Five hundred years ago, there were no phones. People in the 1700’s didn't have cars. Several centuries ago, there was no way to schedule your next haircut through your personal computer. But we have made room for those and thousands of other gadgets, inventions, and advancements. Tick TockWe humans make room…
  • Someday

    Kneale Mann
    12 Nov 2014 | 3:12 am
    Someday I’ll act on that idea. Someday we'll have enough money. Someday I’ll stand up for myself. Someday we’ll figure this out. Someday the product will be ready. Someday I’ll learn my lesson. Someday I’ll fix it. Someday it’ll get better. Someday we'll change. Someday we'll act. Someday may be too late. Someday we’ll turn it around. Someday it’s going to work out. Someday I'll go for it.Someday we’ll take that trip. Someday I’ll clean out that closet. Someday you’ll check out that new gig. Someday we’ll try that restaurant. Someday I'll move. Someday will be a great…
  • The Power of Imagination

    Kneale Mann
    9 Nov 2014 | 4:27 am
    If we ask our parents what we were like as kids, they may tell us about a person we may no longer even know. My mom tells me about the hours I’d spend as a kid reading by myself, or playing with my toys while creating worlds and scenarios. I've always had the ability to live in my own head, spend a lot of time on my own, and entertain myself with books or websites or music.That's not always a good thing because those ideas can often get stuck in my head without action. Ideas are critical but without movement, they are theory.Provide the SolutionWe are encouraged to use our imagination to…
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    The Fresh Peel // Ripe Brand Strategy. Juicy Insights and Trends.

  • The Art of Rebranding: How Southwest is Moving on From A String of Negative Press

    Nick Rojas
    21 Nov 2014 | 3:13 am
    Southwest Airlines just launched a major rebranding effort, its first in more than a decade. It’s dropped the boring old logo—literally just a picture of a plane with the words SOUTHWEST under it—in favor of a striped, rounded heart (it’s no coincidence that their home airfield in Dallas is called Love Field). And crucially, in a loud-and-clear commitment to its online sales, it’s changed its name to A friendly new font completes the look, instead of shouting in Helvetica, the new logo has a mix of upper- and lower-case letters on a blue field, almost evoking…
  • Disability Friendly Web Design

    Chris Wilson
    20 Nov 2014 | 7:25 am
    One of the beautiful things about the Internet is that it allows people who are housebound to lead fuller and more connected lives. Accessibility with the Internet has become very important to many United States citizens, according to the Internet Housebound people are not the only disabled online users. Disabled users run a huge range including epilepsy, anxiety, and chronic fatigue. When designing an eCommerce site, you need to keep in mind that disabled users will try to access your site and design an experience that they can all enjoy.     Stop the auto-play. Back…
  • How To Improve Security On Amazon Web Services

    7 Nov 2014 | 6:33 am
    Cloud computing has changed how technology works for everyone. It promises a higher level of efficiency, promises greater agility, and promises more flexibility at a lower price. In short, changes in cloud computing are changing the way all Internet-based security works, whether it is network security or cloud security. What makes ensuring security measures on the cloud so demanding is that cloud computing is based on shared responsibility. When network engineers ponder the intricacies of cloud security, one example they look toward is Azure Security, which has ironed out many thorny problems…
  • Six Steps to Successfully Promote an Event Using Any Social Media

    Dave Landry
    11 Oct 2014 | 8:21 am
    Social media can be a wonderful tool to plan events, but can also be overwhelming as to where to start. Which site works best? Is this hashtag going to work? Let’s get rid of the chaos and break down each step into manageable pieces that can be applied to any social media site. Image Source:     Step One: Create an Events Page, 3 months before. Think of this as the mothership of the event. All social sites are connected through it, and all information about the event is on it. Contact information, engaging content, as well as bios of all the participants should be…
  • Changing Consumer Behaviors: Michelin’s Road Usage Lab

    6 Oct 2014 | 7:12 pm
    Michelin’s most recent campaign wants you to think differently about winter and driving. In fact, everything you know about driving in the winter elements is wrong. Well maybe not everything you know, but everything you know about your tires in winter weather. With a series of videos and infographics focusing on winter driving myths, Michelin is trying to put the idea of winter tires into the minds of consumers, ultimately changing consumer behaviors. Depending on where you live, there are a lot of ideas on how you should drive in the winter elements. But as Michelin does a good job of…
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    iMediaConnection Blog

  • How Mobile Coupons and Vouchers Help Your Marketing

    Morgan Sims
    22 Nov 2014 | 1:59 pm
    To say that mobile phones have changed marketing is underselling their importance. Mobile ads have stocks like Facebook and other tech giants stocks rising at paces that were previously unseen. The days of having to received vouchers and coupons are over with the advent of their mobile counterparts. Clarifies Your Return On Marketing Sometimes it becomes hard to chart whether your marketing spend is actually giving you any return on your investment. Companies try extremely hard by asking customers how they heard about their service but with many of these question skipped, the data can be…
  • 8 Tips to Prepping Your Online Videos for Killer SEO

    Colin Osing
    22 Nov 2014 | 9:39 am
    So how do you architect a video for maximum exposure and engagement? Since search engines can’t actually watch a video, the only information they can crawl is the text associated with a video. Unless you invest a bit of time and effort adding captions, transcripts and sitemaps to your video its SEO value is diminished. Knowing a few simple steps to optimize video content specifically for SEO (which includes deployment and distribution) will elevate awareness and give you the edge you need to differentiate from competitors. To be honest, optimizing your videos for SEO isn’t rocket…
  • Inbox For Gmail – What's New, What's Not

    Geetanjali Dighe
    21 Nov 2014 | 6:44 pm
    I am a power user of email. I use chrome extensions, various add-ons, mobile applications, filters, labels and much more. So I was excited when #InboxfromGmail was released. I was eager to test it out. Here’s my experience with Inbox from Gmail. What Is Inbox? It’s not a new email service. It still is Gmail. Inbox is just a new mobile and web application. It only works with personal Gmail accounts, and is yet not available for the business accounts. TechCrunch published an interesting post on why Gmail launched Inbox. You can check Gmail with the old Gmail app on your phone, as well as…
  • Jukin Media's innovative approach to viral videos

    Nanette Marcus
    21 Nov 2014 | 1:50 pm
    One might assume that it's no easy feat to identify a viral video's potential before it's reached the masses, but as it turns out, Jukin Media has got it down to a science. The Los Angeles-based agency shared some of its behind-the-scenes magic during a NewCo event hosted at Jukin's offices Nov. 19. Josh Entman, co-founder and and chief development officer of Jukin Media, walked attendees through some of the company's strategies for making viral sensations out of carefully curated short-form video content identified by its strategically placed researchers in every time zone. Jukin prides…
  • Why LA is the new Silicon Valley

    David Zaleski
    21 Nov 2014 | 12:27 pm
    When people think of LA, they think Hollywood. Los Angeles is world-renowned for having a creative hub unlike anywhere else in the world. Artists flock here in droves and for good reason: We have a creative infrastructure like none other. People also think of LA and think of palm trees, beaches, sunshine, and -- of course -- traffic. It's not often that this city is perceived at as a technological pioneer. However, it turns out that tech in LA is an under-reported powerhouse that rivals that of any other mainstream innovative city. The tech industry is almost as large as the creative world…
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    Blog - Ganador

  • 11 Scientific Findings on Retail Pricing

    Dennis Price
    28 Oct 2014 | 2:29 pm
    This article summarise most important FACTS that you need to know about pricing in retailI don’t often do this, but this is the entire executive summary of a serious research paper on Pricing. The fact that I am doing this now, hopefully suggests that it is important. It is a little bit ‘dry’, so I have highlighted the ten most important findings in bold.Executive Summary by Ametoglu et al, 2010) on a paper titled “Pricing Practices: Their Effects On Consumer Behaviour and Welfare.”The pricing practices discussed in this paper are highly prevalent in today’s society. While…
  • The problem with good advice is...

    Dennis Price
    27 Oct 2014 | 11:43 am
    I served my national service in South Africa. All up spent 4 years of my life in uniform. By and large those years were wasted (another story) but I have always tried to seek out those secondary benefits, and one of them has stood me in good stead.When you train to go into battle and you are being ‘delivered’ to the site in the back of a troop carrier, you have to dismount while the vehicle is moving.The vehicle drives in a large circle and every ten meters or so. A soldier has to dismount and take cover while the vehicle continues. The speed is probably about 20km per hour, and as you…
  • Two of the most dangerous words in business

    Dennis Price
    26 Oct 2014 | 2:13 pm
    Complete the quiz below to test your familiarity with players in the retail market:Sportsgirl is just like… Bunnings is just like…Zara is just like…(Don’t skip this, because you will need your answer at the end of the post.)The answers are… whatever you want, I won’t be able to convince you otherwise, and this post is about why I can’t.Human being are innate pattern seekers. Our brains are wired to explain all the things we experience as quickly as possible because that best ensures our survival.Is that brown shape in the grass a snake or stick?The fastest way to do this is to…
  • Couldn't have said it better (Friday Funny)

    Dennis Price
    23 Oct 2014 | 2:54 pm
  • More discrimination please

    Dennis Price
    21 Oct 2014 | 6:44 pm
    One of the most important skills we can have – is the ability to ask questions. This ability underpins our ability to discriminate.Discrimination has been given a bad rap: we are told not to discriminate based on age, sex, race, sexual orientation and so on. But in the process, all discrimination is tainted.If you can’t discriminate between poisonous and non-poisonous plants, or dangerous or safe animals, you won’t survive long. If you can’t discriminate between good and bad, new and old, valuable and non-valuable you will miss all opportunities and fall victim to perfectly…
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    Technology Mecca

  • The Latest Tech Gadgets to Check Out

    13 Nov 2014 | 11:14 pm
    Technology is constantly changing and moving forward. Of course, it is rather difficult to stay on top of the changes made in tech, which is why just knowing about the latest and greatest tech gadgets is always a nice way to go. This way, you can determine what is going to be right for you and just what is going to prove a bit interesting. Whether you are a fan of Apple or Android devices, there is no denying the new iPhone has made waves in sales numbers. However, there is also no denying that the new Apple device doesn’t necessarily show anything that is actually new. Most of the tech…
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    FOLDEN.INFO eMarketing

  • Latest Digital Marketing Trends

    14 Nov 2014 | 4:09 am
    How do you think about the state of the internet, already matured, still in the beginning or in the middle of its development? By the already existing various means and the fast development within in the last years it seems to be difficult to not use the term matured. But in reality and e.g. by more
  • Social Media Software for Websites

    6 Nov 2014 | 7:34 am
    Establishing a social network on websites with just a couple of clicks is what offers for free. This sounds good and by ning or sixgroups there are already some services available offering similar services. But is new and respresents itself with up to date and advanced professional functions. Of interest is of course more
  • Infographic about Pinterest

    30 Oct 2014 | 9:56 am
    Pinterest and ecommerce is a story of its own, but how do people interact with the platform and who are its users? This is just a pointer to a comprehensive infographic about Pinterest and ecommerce: Pinfographic. FOLDEN.INFO Directory Sources: Social Media
  • HTML5 is an official W3C Standard now

    30 Oct 2014 | 9:29 am
    Within its current newsletter the W3C has given the latest HTML version the status of an official standard. HTML5 formerly has been in use already, but developers worked with various and individual adjustments. By the status of being an official standard now all sites both developers of websites and e.g. browser developer now have reliable more
  • Social Networks and their Age Groups

    23 Oct 2014 | 6:33 am
    Studies on the age groups of social networks are evaluated by the market researchers of eMarketer. The basis are studies of nuvoodoo and globalwebindex. The studies related to users in the US as well include the reach of the particular social networks. As might be expected, especially the younger population groups and teenagers are showing more
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    Blog - Digital Jungle


    13 Nov 2014 | 8:52 pm
    Sydney, Australia, 14thNovember 2014. Digital Jungle, a multicultural digital marketing Agency, announced a new partnership with EarthCheck, a specialist international tourism and business advisory group providing leading edge performance and sustainability solutions. Through this new partnership, Digital Jungle has been…
  • The Success of Starbucks in Mainland China

    2 Nov 2014 | 10:39 pm
    Western Brands in China Many successful Western brands have struggled to replicate their popularity and market position in China. While there are numerous reasons behind different companies’ struggles, one company nobody expected to last was Starbucks. With China’s historical connection…
  • The 3 Main Key SEO Ranking Factors you must use to succeed !

    2 Nov 2014 | 10:29 pm
      The Importance of SEO Ranking Google are regularly updating their algorithms, making it difficult for certain websites to maintain their online visibility. In order to be found on search engines like google, however, it is vital that your rankings…
  • The Growing Popularity of Dark Tourism

    2 Nov 2014 | 10:16 pm
        Happy Halloween Halloween is beginning to grow in popularity in China. While still not nearly celebrated as much as it is in the West, a growing amount of young Chinese people and families are becoming more enchanted with…
  • What Could Facebook in China Mean for Digital Marketing?

    2 Nov 2014 | 10:04 pm
        Ni Hao Mark Zuckerberg’s recent speech at Beijing Tsinghua University surprised many, not least because he delivered the entire presentation in Mandarin, but also because his organisations website is banned inside China. This has led to the re-ignition…
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    Big Marketing for Small Business

  • A Year of Free Advertising and Business Advice for Military Veteran Entrepreneurs

    Rajan Sodhi
    11 Nov 2014 | 11:10 am
    Dr. Art Kaslow runs a dental practice in Santa Barbara County, California. He’s also a U.S. Army Colonel with 24 years of service. As a U.S. Army reservist, he has served two deployments and two mobilizations since 2001. While serving his country has been a commitment he has been proud to uphold, there have been times when his military service and his civilian business have been at odds. When serving in Afghanistan, he had to close his business temporarily. This disruption not only resulted in a loss of business revenue while he was away. It also caused further loss of business from…
  • How to Use a Credit Card Responsibly to Grow Your Small Business

    Miguel Salcido
    29 May 2014 | 10:14 am
    When you are a new owner of a small business, you will look for every break in financing that you can find. Getting enough money to get your startup of the ground can be challenging, to say the least. This means that you need to exhaust every option that you can find. Many small businesses made big additions to their companies by using a small business credit card. Entrepreneurs understand the value that credit like this has and use it to grow their business without creating excessive additional debt. If you want to take your small business or startup to the next level, here are a few ways…
  • 3 Tips to Creating a Killer Social Media Marketing Strategy

    Ted Levin
    21 Apr 2014 | 2:08 pm
    As one of the most popular channels to find an audience, marketing on social media sites can transform a small business from unknown to an empire overnight. Although marketing over social media might seem simple and straightforward, there are certain techniques and strategies that can optimize business success if followed. Here are three tips to get you started: 1. Who Is Your Audience? With multiple social media avenues such as Facebook, LinkedIn, Twitter, Instagram, Vine and YouTube, businesses should not look to infiltrate every social media site. Rather, businesses should pick a few to…
  • Top 10 Android Business Apps

    Ted Levin
    14 Mar 2014 | 10:55 am
    The platform for mobile apps has changed from simply entertainment to now encompass business applications that provide office efficiency and convenience. Being able to communicate with employees, organize office priorities and smoothly keep track of deadlines, specialized apps have opened a new world for businesses. Here are the top 10 business apps for Android.   1. Quickoffice Pro Although expensive in terms of typical app prices, the $14.99 offer includes the Quickoffice Pro bundle. This app supports all Microsoft Office applications including PowerPoint, so users are able to read,…
  • How to Use Data Tracking Software to Attract a Larger Audience

    Ted Levin
    23 Jan 2014 | 1:06 pm
    For marketing professionals and small business it’s becoming increasingly difficult to reach consumers. Evolving technology plays a major role in the way marketing tactics and strategies are developed and deployed. But still, business owners can’t hope to simply write content, post to their blog, send out emails and use social media to guide traffic to their sites and boost page rank. No, instead they have to understand the demographics most interested in their products and services, track the data properly and have a specific strategy initiated online to gain  consumer attention. Since…
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    Logo Design Blog

  • How to go about the logo maker for your business

    Ben Johnson
    20 Nov 2014 | 1:58 am
    When you need a logo and a brand identity for your business, then there a few options you might want to consider how you will go for a logo maker for your business logo. Your brand identity earns recognition in the competitive market and gains positivity for the business. Many organizations strive to have such  [ Read More ]
  • Economical Companies for Logo Design

    Ben Johnson
    7 Nov 2014 | 3:29 am
    If you belong to the UK, US or Australian Region; try searching for these terms cheap logo design or logo design company, and you’ll find logoinn (a five star design company) or a digital design company or any page ranging from the first or within the first five pages on Google. Logoinn is a genuine  [ Read More ]
  • Are circular logo designs more popular than rectangular designs?

    Ben Johnson
    7 Nov 2014 | 2:08 am
    I have been a logo maker since the past decade and have been working in various vicinities for the design industry, and I suppose that mostly circular logo designs are remembered easily, or get a higher recall value, if compared with rectangular designs, but this is only my analysis, and is not 100 %. Notice  [ Read More ]
  • Reinventing the Rules of Logo Design

    Ben Johnson
    31 Oct 2014 | 4:07 am
    Sometimes the only difference between the success and failure of the business is a memorable logo which straightaway wins the hearts and minds of the consumers and a poor logo which fails to give away any impact whatsoever. A snappy logo is the one which businesses want to connect with the target customers strongly and  [ Read More ]
  • How custom web design benefits your business

    Ben Johnson
    30 Oct 2014 | 4:38 am
    Competition and challenging environment is the push that keeps the business going and running effectively. It is a core part of the industry and business world. Before technological advancement, the intensity of global competition was not as high as it is now. Technological development made our lives easy with innovative ideas and thoughts for industries  [ Read More ]
  • add this feed to my.Alltop - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • The future is digital, are you there?

    17 Nov 2014 | 5:46 am
    It is amazing how life can be cheap if we understand its principles and rudiments. I am a strong believer in time and season though. A continuos commitment to what you love to do, even if it is not paying much today will pay off tomorrow. The human challenge is that we want to wait […]
  • Digital Journalism in Nigeria : the challenges and the future

    13 Nov 2014 | 4:58 am
    No one can deny the fact we now live in the digital age. Every thing is changing and we must change, adapt and move with the trend if we must remain on top of the game or  if we are heading for somewhere great and relevant. Every profession is witnessing the change. None is spared. […]
  • Content management& Social media campaign lessons from ‘Akeelah and The Bee’

    30 Oct 2014 | 5:08 am
    Success in content marketing or social media campaigns require a lot of adaptations. It is a continuous school of learning. Those who can not learn, listen and adapt have no future in this field. Making a headway requires full observation, attention and time. No wonder many run out of gas a few week after their […]
  • 7 ways to enjoy stellar engagement with stakeholders

    13 Oct 2014 | 7:49 am
    Brands, whether personal, products, corporate, without engagement is a water of time and resources. Engagement speaks volumes about passion, commitment, loyalty and ‘likeability’ between two entities. In this sense, a relationship between brand and desired targets. It is inability of most brands to enjoy deeper engagement with desired audience that eventually leads to shut down. […]
  • Linda Ikeji: Plagiarism, Internet business & 7 lessons we can learn

    9 Oct 2014 | 7:35 am
    It is no longer news, a leading Nigerian popular entertainment blogger, Miss Linda Ikeji, who runs has been in the news for close to a week plus in fact her platform is presently pull down by its host- Google. Google official had come out to say pulling down the platform is not a personal […]
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    Free Sales & Marketing Magazines and Downloads from

  • How 4 Franchises Overcame Their Email Marketing Challenges to Achieve Local Success

    21 Nov 2014 | 12:00 am
    Common email marketing challenges become even more complicated when you're trying to implement an email marketing strategy for your entire franchise network. This is why it's so important to have a partner that has the tools and resources you need to be successful. Find out how four franchises overcame their marketing setbacks to achieve success on both a national and local level.Request Free!
  • Unleash Your Advocates: Nestl Purina Shares the Secrets to Training Employee Advocates

    21 Nov 2014 | 12:00 am
    Companies spend an incredible amount of time and money looking for influencers who can create and share content. Before going on that search party why not activate a company's best advocates and influencers – the employees. Research shows that 135 advocates now have the same reach as 1 million Facebook fans. With metrics like these, you can't ignore the impact that employees can have when they share brand content across social platforms.Watch this webinar to learn:How to start from scratch with employee advocacyWhat tools you need to be successfulBest practices for creating a social media…
  • Using Commission Segmentation to Optimize Performance Marketing Programs

    21 Nov 2014 | 12:00 am
    When you know which partners are the most successful, you want to properly incentivize them.Take control of commissions. Brook Schaaf, CEO of Schaaf-PartnerCentric, shares insights for advertisers on how to take control of commissions to reward affiliates that drive results. He’ll explain how attribution makes it possible to create strategic commission segmentation that cuts costs and optimizes marketing programs.Discover best practices and learn how to implement this strategy to boost your performance marketing:What is commission segmentationHow does it workWhy should an advertiser…
  • 5 Things Your Franchise Needs to Market Locally and Maintain Brand Control

    21 Nov 2014 | 12:00 am
    When it comes to helping franchisees build their business on a local level, few tools can match the power of email marketing. Discover easy-to-follow advice for putting your program into action to help your franchise succeed. This guide walks through a 5-point checklist to help you measure the success of your email marketing strategy.Local ReachBrand ControlList-Building ToolsLocalized ReportingSupport and CoachingRequest Free!
  • How Mobile is Transforming Customer Experience

    21 Nov 2014 | 12:00 am
    Engage with customers where they are: on their mobile devices. In this paper we:describe a more holistic view of customer serviceprovide real examples of how OpenMarket customers have re-engineered specific touch points for mobile engagementrecommend practical steps for designing new and differentiating experiences that will attract and retain customersRequest Free!
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  • Who are you really selling to?

    19 Nov 2014 | 6:52 am
    Some people don't refer to it as B2B, but B2B2B2B2B2C. At the end of the chain, there is a user. However, there is a long line of people in the approval process who fall into the ‘B’ category.
  • Now is the winter of my discontent

    4 Nov 2014 | 8:09 am
    It’s all about great content at the moment – but is that the emotion you’re eliciting from your consumers?
  • The age of Social Media. Literally.

    28 Oct 2014 | 9:01 am
    I took part in a pub quiz last week, where my team finished a very respectable joint second. Given that there was a prize for placing so high (a £25 bar tab), but not for third, a tie-breaker was required.
  • Does the digital age = less love and care?

    20 Oct 2014 | 3:01 am
    I wonder if the more digital communications dominate the way we do things, the less care is taken?
  • Thorne Travel Video: When Is A Spoof Not A Spoof?

    13 Oct 2014 | 4:15 am
    Recent online discussions over the video produced for Scottish travel agents Thorne Travel got me thinking. Not about which travel agent to use, but what really constitutes a spoof video? It was fascinating to see people react in three different ways...
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    Digital Examples

  • Snapchat's Snapcash

    18 Nov 2014 | 8:12 am
    Yesterday Snapchat announced a way of transferring money across the platform using Square - logially enough called Snapcash.It's just for person to person - and Square has allowed this via email or sms for some time - but it feels like another important step in  allowing people to make payments easily on their phones. So far it's US only, of course.Snapchat's announcement here
  • Coca Cola's Spotify Jukebox with Blippar

    10 Nov 2014 | 3:24 am
    A promotion from the UK.  'Blipp' any can ok Coke with the promotion, and it opens a Sotify playlist on your phone with 50 current UK hitsA nice partnership between Coke, Spotify & Blippar - full info on the Blippar blog
  • Taylor Swift's 1989 #Taylurking

    6 Nov 2014 | 7:13 am
    Taylor Swift has just sold the highest number of albums in the US in the first week of release of any artist since 2002, for her album 1989, and all this at a time when teens generally don't buy music. One contributing factor was how she leveraged her social media channels, including Facebook (70m likes), Twitter (46m followers) and Instagram (13m fillowers).The cover of 1989 features a Polaroid picture, and fans are allowed to create their own version through this page on her site.  When you do so you have to register with an email address, and effectively join a mailing list. It can…
  • The Other Side of Honda

    4 Nov 2014 | 2:56 am
    In 2005 the German agency Nordpol won a Gold 'Direct' Lion award at Cannes for a campaign called Channel Hopper that involved two TV ads that were shown simultaneously on two different TV channels, SAT.1 and ProSeiben, at the same time:"The Grand Prix was taken by German agency Nordpol Hamburg for its internet and TV campaign for the launch of the Renault Modus.Answering the brief to sell the car's "young at heart" proposition, the agency ran a internet teaser campaign and email to Renault prospects to tell them to when to watch a mystery TV ad, without telling them what product it was…
  • Targeted Gifs on Posters for Netflix in France

    3 Nov 2014 | 2:58 am
    This is a very good case study on the use of targeted outdoor ads for the launch of Netflix in France.For example targeting messages depending on events, weather, and trends
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    Idaho Ad Agencies

  • New hire at SOVRN

    19 Nov 2014 | 12:24 pm
    SOVRN in Boise continues to grow, most recently with the addition of Chris Phillips, who will focus on video, motion graphics and storytelling. From our friends at SOVRN: Chris arrived at SOVRN with an already impressive decade-plus career as a director, editor and animator. UK born and educated, Chris has worked extensively for Viacom and the MTV Networks where his credits include launching a digital channel for MTV and directing over 20 major label music videos for broadcast. As an avid technologist, especially where it involves the integration of video, motion graphics and storytelling,…
  • Upcoming Event: BAF Luncheon featuring guest speaker Steve Walsh

    12 Nov 2014 | 3:56 pm
  • Job Openings at DaviesMoore

    22 Oct 2014 | 3:09 pm
    DaviesMoore in Boise has a couple of positions that they’re actively looking to fill: Digital Media Planner/Buyer The successful candidate for this role is a strategic thinker, well versed in the digital space, confident enough to be client facing and task oriented enough to do the buying/billing/analytics in addition to the planning. This individual will have overarching ownership of the digital strategies for our clients, working with a variety of decision makers on both the client side and internal teams. The Digital Media Planner will be on the ground level of planning, along with…
  • Belated Recognition for Advantage Advertising

    22 Oct 2014 | 10:04 am
    In August, Advantage Advertising’s work for  the University of Wyoming was recognized by the Bleacher Report in their ranking of the top 50 college football team schedule posters for 2014. Advantage Advertising’s work for Wyoming was ranked number one in the nation by Bleacher Report. This isn’t the first time Advantage Advertising’s work in the college sports arena has been recognized. In 2012, the agency’s design for the University of Idaho Vandal football schedule poster ranked number four, and last year the design for the Wyoming Cowboys football ranked…
  • Job Opening: Media Project Manager

    13 Oct 2014 | 11:00 am
    Allan + Jenson is a Los Angeles-based marketing consultancy with an office in Boise, has an opening for a Media Project Manager. From the job posting on the Idaho Ad Agencies job board: Allan + Jenson is hiring a Media Project Manager to join the Boise team. Duties of this role include: Manage day-to-day media projects with multiple clients Coordinate requests to national buying firm Organize client direction on media plans and strategies Coordinate media plans to creative agency for fulfillment Track competitive activity and provide reporting Providing logistical support for meetings…
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    Marketing Java | Web. Social. Marketing.

  • November 29 is Small Business Saturday

    Leia Schultz
    17 Nov 2014 | 4:33 pm
    Small Business Saturday is fast approaching, and this year it promises to be the most widely celebrated annual event to support local businesses ever. Along with Black Friday and Cyber Monday – notorious sales days each year – Small Business Saturday is poised to become a major movement in holiday season shopping. Everyone has their favorite brick-and-mortar stores that hold a special place in their hearts and in their towns.…       
  • Shop Small in Boulder County

    Leia Schultz
    11 Nov 2014 | 11:35 am
    “When you shop small, it can lead to big things.” That’s the founding belief behind American Express’ Shop Small Movement, now a nationwide holiday tradition that encourages people to support their local small businesses. Since its inception in 2010, the Shop Small Movement has been making an impact in communities as people shop at their neighborhood retailers and become loyal customers. This year, the Shop Small Movement will be celebrated…       
  • Entrepreneur: “The Fours Ms of Social Media That All Marketers Should Master”

    Leia Schultz
    7 Nov 2014 | 7:13 am
    According to this Entrepreneur article, there are “Four Ms of Social Media That All Marketers Should Master.” The modern science of social media communication is complex, and each message posted by a company needs to have clout. Once these four Ms are mastered, however, social media marketing becomes a tactical, ingenious art. The first M is for Monitor. Every marketing professional should have a strategy to keep track of their…       
  • The Value of Two Dollars (is More than You Think)

    Leia Schultz
    21 Oct 2014 | 1:17 pm
    What is a couple of dollars worth today? A food truck roving the streets of Scranton, Pennsylvania, has discovered that two-dollar bills have made its business memorable and profitable. The What the Fork food truck gives customers two-dollar bills as change for their orders when they pay in cash, and it’s setting the truck apart and keeping people coming back for more. Mario Bevilacqua owns What the Fork, and this…       
  • No, Red Bull Doesn’t Give You Wings

    Leia Schultz
    16 Oct 2014 | 10:52 am
    Did anyone actually think that the energy drink’s slogan, “Red Bull gives you wings,” was a factual statement? Red Bull recently settled a false advertising lawsuit because of the slogan (which is a principle influencer in Red Bull’s commercials and advertisements) and the apparent lack of wings being grown but consumers of the Taurine- and caffeine-loaded beverage. As a result of the settlement, Red Bull has agreed to pay roughly…       
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    Marketo Marketing Blog

  • 7 Questions to Ask Before Creating a Video Campaign

    Colin Osing
    20 Nov 2014 | 5:30 am
    Author: Colin OsingIf you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. First of all, you’re not alone! While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block. However, setting up a video campaign doesn’t have to be difficult. In fact, it’s not so different from creating any other marketing plan – except, you know, a lot cooler. Just answer these seven questions to create a well-defined strategy and ensure…
  • Last Minute Lifts – How to Increase Traffic on Black Friday

    Phillip Chen
    19 Nov 2014 | 5:30 am
    Author: Phillip ChenYou’ve most likely been working all year to prepare for Black Friday, with fingers crossed that it will all pay off. It is finally upon us, and here are some last minute ideas and tips to make sure your Black Friday is successful and goes off without a hitch. Be Socially Prepared Most marketers have already spent their budget on search ads in the weeks leading up to Black Friday. A popular strategy is to bid on competitor brands, but are you applying that same strategy on social? Your social team should be primed and ready to take advantage of real-time situations…
  • Perfecting the Art & Science of Engagement Marketing at Panasonic

    Shyna Zhang
    18 Nov 2014 | 5:30 am
    Author: Shyna ZhangWhen I think of Panasonic, I think about the TVs, cameras, camcorders, and headphones that fly off of Black Friday shelves. If you have the same impression, you’d be just as surprised as I to learn that over 70% of Panasonic’s revenue stream actually comes from their B2B business – selling automotive & industrial systems, high end projectors, electric batteries, inflight entertainment systems, etc. Panasonic was the #1 patent producer in 2013 with 2,000+ patents and is investing hundreds of millions of dollars in Tesla’s gigafactory to produce the lithium-ion…
  • [Infographic] The 3 Rs of Content Marketing

    Ellen Gomes
    17 Nov 2014 | 5:30 am
    Author: Ellen GomesEvery content marketer knows about the investment it takes to create awesome content. We’re not just talking about time and money, but the blood, sweat and tears it takes to create an amazing piece of content — from ideation to completion. So you know that after you’ve traveled that path, and created great content you don’t really want it to fall flat, like a soda left out on the counter. This is where the 3 R’s of content marketing come in – they put the pop and fizzle back into your content and make sure each piece has a good, long shelf life.  So, in…
  • One Simple Secret for Getting Your First 100 Trial Customers

    Ahmet Arslan
    13 Nov 2014 | 5:30 am
    Author: Ahmet ArslanSo you’ve got your startup company’s website up-and-running. You are finalizing the details of your products and services, and you’re even getting pretty good traffic to your website through your online marketing, SEO and advertising efforts. What’s the problem? Signups on your site are still incredibly difficult to come by. Visitors are leaving, never to return, into the endless abyss of the internet. Never fear, my friend, there’s an easy way to get your visitors back and begin increasing your trial user count. Using this simple method, you’ll be able to get…
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  • The benefit of marketing benevolence: Philosophy skin care

    Eric Brody
    21 Nov 2014 | 9:36 am
    When it comes to benevolence and building brand trust, there’s an important difference (for today’s customers who are looking beyond traditional brand benefits) between brands that just write the check vs. those that authentically demonstrate their commitment. Personal care brand Philosophy is doing both. It’s making mental health its marketing...
  • The Fickleness of Brand Loyalty

    Randi Brody
    17 Nov 2014 | 8:35 am
    As a longstanding Bloomingdales “Loyalist” (enrolled in their loyalty program), I thought I was being recognized for my years of brand dedication, not to mention financial commitment. It was also my card of choice for everyday purchases. So wasn’t this program designed to reward my tenure as a brand devotee as...
  • Why Parallax Web Design Can Aid Healthcare Marketing

    Tom Lazaunikas
    13 Nov 2014 | 7:20 am
    It’s easy to answer why. In a nutshell, because parallax provides more of an immersive and engaging brand experience for prospective healthcare customers – who are increasingly digital health care customers. Which means winning the battle for attention and share requires winning the battle to engage them more fully online....
  • Should your healthcare brand stop talking?

    Eric Brody
    10 Nov 2014 | 5:25 am
    If you use words like quality, trust and compassionate care to describe your brand promise or positioning – stop advertising, stop marketing, stop communicating.  Because without a distinctive and compelling brand foundation, your messaging is just noise, your experiences are merely one-off interactions and you’re not giving prospects (or fellow...
  • Is your healthcare marketing making life better?

    Eric Brody
    31 Oct 2014 | 10:50 am
    Your healthcare marketing probably consists of ads that let prospective customers know that your service line uses the latest technology (until the next one comes along), that your hospital has won another award, or that you have new physicians on board with the hope of increasing procedures to your hospital. And...
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    Marketing Donut feed

  • SME overtime adds £22bn to UK economy

    21 Nov 2014 | 1:55 am
    Overtime worked by small business owners and managers is worth an estimated £22bn to the UK economy, equivalent to more than 1% of the UK’s annual GDP. A poll of small business owners by Everline in conjunction with the Centre for Economic and Business Research (CEBR) has found that on average, almost four in five of those with responsibility for a small business reported working overtime in the past month, with 18% working 60 hours or more per week. In addition, 52% of small business owners that usually work conventional weekday hours plan to work on at least one bank holiday…
  • Retailers prepare for biggest online Christmas

    21 Nov 2014 | 1:53 am
    Online sales in the run up to Christmas this year are expected to grow by 19.5% over 2013, with UK shoppers expected to spend £17.4 billion online. Total Christmas sales are predicted to reach £74.3bn according to research conducted by the Centre of Retail Research for RetailMeNot, with the average UK household spending £775 on all of their Christmas shopping. With British consumers increasingly using tablets and smartphones to shop, mobile purchases are expected to account for over 30% of all online Christmas sales, up 301% compared to last year and representing a total of £5.2bn. The…
  • Firms go “above and beyond” on auto-enrolment

    21 Nov 2014 | 1:52 am
    Over two thirds (68%) of employers have automatically enrolled eligible workers into a pension scheme and of these, many are contributing significantly more than is legally required. A new CIPD survey has found that almost half (46%) report that the proportion of eligible workers who so far have opted out from pension saving is less than 10%, which is less than originally forecast by the Department for Work and Pensions. The CIPD’s report – Labour Market Outlook: Focus on Pension Auto-Enrolment 2014 – questioned 1,080 employers and found that the average employer contribution to the…
  • Exporters hold their nerve despite slowdown

    21 Nov 2014 | 1:51 am
    Exporters remain steadfast despite the slowdown in global growth, according to the latest research from the British Chambers of Commerce (BCC) and DHL. The figures from the Q3 Trade Confidence Index show that 29% of exporters have reported that sales have increased in Q3, compared to 47% in Q2. And more than half of exporting businesses (59%) believe their profitability will improve in the next 12 months. Researchers polled 2,300 exporting firms and found that recruitment intentions are also positive, with 75% of exporters saying they tried to recruit staff in Q3. Other key findings are: Of…
  • Also in the news this week — 21st November 2014

    21 Nov 2014 | 1:50 am
    The funding habits of home-based businesses Research from Direct Line for Business reveals that 39% of home businesses have dipped into personal savings to fund short-term cash requirements. A quarter (28%) have relied on friends, family and their partner, whilst 22% have used their credit cards. In addition, just 3% of home-based start-ups have taken advantage of government grants and only 6% take on a loan to start up their business. Small firms at more risk of tribunal claims A new report shows that private sector businesses with less than 25 employees are more likely to be faced with an…
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    Direct-Response Copywriter Tom Trush | Marketing Tips and Strategies for Professional Service Providers

  • How to Get Big Response From Small Audiences

    Tom Trush
    18 Nov 2014 | 8:23 am
    Why do some marketing messages get responses, while others attract less interest than the vegetable tray at a 9-year-old’s birthday party? For example … Mortgage broker Bob spends $2,000 a week buying 60-second radio spots. He reaches 550,000 listeners — but his phone stays silent. Accountant Ann spends $40 a week for a virtual assistant to edit three 2-minute videos (recorded on her iPhone). She reaches 90 people — yet she has to keep turning away business. Now, of course, several factors can contribute to these differences. So make whatever assumptions you’d like. In…
  • The Question That Creates Instant Authority

    Tom Trush
    28 Oct 2014 | 8:38 am
    What do you want to be known for in your business? We operate in an economy today where you likely have more competitors than you can count. Think about it … How many people share your job title? For instance, if you’re a personal injury attorney, how many others can make this same statement? Whether you’re a lawyer, banker, accountant, farmer, massage therapist, real estate agent or whatever, you’re likely not the only one with your title. And this presents a problem when marketing. You see, if your message only focuses on what you do (i.e., your occupation or product/service),…
  • The Chicken That Discovered Your Prospects’ Greatest Desire

    Tom Trush
    25 Sep 2014 | 9:26 pm
    I recently received a powerful reminder of how to effectively market to prospects. What might surprise you is the source of that reminder. Her name is Felicia … and she’s a chicken. You see, when we bought our new house last month, Felicia came as part of the deal. She roamed the backyard from the first day we looked at the property. The instant my 6-year-old son and 9-year-old daughter saw her, I knew where we would be living for the next several years. Bedrooms and bathrooms took a back seat to a white-feathered piece of poultry. Since moving in, we’ve been learning how to care…
  • The Words That Multiply the Value of Anything

    Tom Trush
    21 Aug 2014 | 7:02 am
    A quick thought to consider … What if simply sharing a story could increase the value of what you sell? Look around and you’ll see stories adding value to products and services everywhere. For example, Forbes recently ran an article about a collector who paid $300 for an old hockey jersey. He later learned it was worn by Mark Messier during the New York Rangers’ 1993-94 championship season. So he shared the story and sold the sweater at auction for $8,365. The story created an additional $8,065 in value! In 2009, a couple of guys in New York ran an unusual experiment. Rob Walker and…
  • How to Promote Your Business When You Hate Marketing

    Tom Trush
    12 Aug 2014 | 7:06 pm
    For entrepreneurs and executives, a dislike for marketing is as common as business cards at a networking event. And that’s understandable. After all, marketing is often seen as a necessary evil — an expense that steals attention from product or service development, client work, and sales. But if you’re among those with an aversion to marketing, ask yourself this … Do you hate marketing, or do you hate the lack of response you get when marketing? You see, I find the dislike frequently comes from frustration. After all, if your marketing generates responses that lead to more…
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  • Old Spaghetti Factory Gets Local With Social

    Patrick Gorman
    21 Nov 2014 | 11:47 am
    Italian restaurant chain The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location, and that kind of personalization is helping ROI and increasing customer transactions. The chain has 42 locations nationwide, and it’s very important to The Old Spaghetti Factory marketing team that each of those locations feels like a local business within the community. “Some of our locations are in downtown urban city centers, some are in suburbs and some are in more remote areas. Each one has its own personality, so for us marketing the…
  • Reviews Help Friskies SEO Performance

    Patrick Gorman
    21 Nov 2014 | 9:29 am
    Purina Friskies knows that improved search results are good for business, so it decided to focus on leveraging customer reviews as part of its SEO strategy to get visitors clicking and saw big increases in search traffic as a result. Friskies teamed with Bazaarvoice to optimize SEO performance, with oversight from Neo@Ogilvy, which has been Friskies’ search agency for four years. “Through our research, we’ve found that more and more people are searching for ratings and review content, especially in the CPG space. Purina had recently teamed with Bazaarvoice, and because we knew this, it…
  • Top 4 Content Marketing Trends For 2015

    20 Nov 2014 | 12:59 pm
    Content marketing has been a top priority on every marketer’s brain for the past year. It is the standard of marketing that successful companies utilize due to the downfall of traditional static marketing, which fails to deliver as technology changes. According to the Content Marketing Institute (CMI), nine out of 10 B2B marketers are actively utilizing content marketing, regardless of their size or industry. Here are four trends that those 91% of marketers will begin implementing within the year. 1.) More Engaging Content In 2015, the evolution of technology will make content marketing…
  • Video and B2B Lead Gen

    Chief Marketer Staff
    20 Nov 2014 | 8:08 am
    Online video is an effective and increasingly popular way to communicate with consumers, but marketers should know that video can be a good fit with other content marketing and B2B lead generation efforts. This Business 2 Community story digs into how when marketer engage a potential customer with video, they create a visual relationship with them. Videos also create a valuable experience that can be passed along to your customer’s networks via social media platforms. This gives marketers a whole new platform on which to engage customers and an even greater value on current content assets.
  • Online Marketing for Millenials

    Chief Marketer Staff
    20 Nov 2014 | 7:57 am
    Making sure your online marketing efforts are hitting the mark with Millenials is an increasingly important consideration, as these consumers are often the most digitally connected. This Memeburn story focuses on the importance of Millenials and online marketing, and includes the tidbit that 63 percent this group is as comfortable or more comfortable with mobile advertising as they are with print or online ads. Click here to read the full report, and to learn more about how to connect with an audience known for living by their smartphones and for their cynicism when it comes to big brands.
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  • 3 Digital Advertising Trends Every Marketer Should Know About

    Teresa Sperti
    3 Nov 2014 | 6:59 pm
    The growth in mobile and tablet device usage, combined with the increasing importance brands are placing on collecting and leveraging data, is driving innovation within the digital media space. Read... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Australian Digital Stats Compilation 2014 – 30 Fast Facts

    Teresa Sperti
    2 Oct 2014 | 2:13 am
    It’s been a year since I compiled my latest digital stats summary and so I felt I was long overdue to provide another one. A lot can happen in a year, it was only yesterday my son was born and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The time for marketing orchestration is now

    Teresa Sperti
    23 Aug 2014 | 9:23 pm
    In the dynamic digital landscape, where new platforms and devices are continuously emerging and evolving – marketers are facing an array of new challenges Read Full Article > [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Native advertising – is it all it’s cracked up to be?

    Teresa Sperti
    27 Jul 2014 | 2:08 am
    Native advertising continues to gather pace with BIA/Kelsey estimating native ad spending on social media alone would grow from $3.1 billion this year to $5.0 billion by 2017. Read Full Article > [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 8 Interesting Insights from Mary Meeker’s 2014 Internet Report with an Australian Twist

    Teresa Sperti
    2 Jun 2014 | 1:14 am
    If you don’t have time to wade through the 160+ page report – here is my summary of some of the most interesting insights for marketers with an Australian take on it (where possible). Read Full... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Millennial Marketing

  • Innovation Fuels Millennial Brand Love

    Jeff Fromm
    17 Nov 2014 | 12:44 pm
    We live in a millennial-inspired participation economy.  Don’t remember what the participation economy is?  It is the new world live in where consumers are not a target audience they are your partners.  You no longer talk at them but rather, talk with them and old schemas are often less predictive of future success. As a result, the disruptive brands that are taking risks for the sake of innovation and embracing the participation economy are becoming the most loved and the most sought after brands among millennials. Breaking through the noise Moving into the future of marketing, we…
  • 6 Interesting Online Purchasing Trends from Millennials

    Jason Parks
    11 Nov 2014 | 9:42 am
    According to Wired, The U.S. Bureau of Labor Statistics predicts that by 2015 millennials will overtake the majority representation of the workforce and by 2030 this hyper-connected, tech savvy generation will make up 75% of the workforce. The tech savvy generation that grew up watching ‘Are You Afraid of the Dark’ and ‘Boy Meets World’ will eventually have even more purchasing power than they do today. According to Forbes, the purchasing power of millennials is estimated to be $170 billion per year. If businesses want to capture market share from Generation Y, they should take note…
  • Costco Among Brands Trying to Win with Millennial Employees

    Brendan Shaughnessy
    4 Nov 2014 | 12:32 pm
    With October coming to a close and Thanksgiving just around the corner, the top retail brands have only one thing on the mind, and it isn’t stuffing and cranberry sauce. Yes of course, Black Friday is one of the biggest retail days of the year and it’s one that’s becoming more and more of a spectacle every year. With the average consumer spending over $400 totaling $57 billion over the holiday weekend, retailers have been opening their doors and dropping prices more each year. However, what many people fail to forget as they push and shove their way to holiday savings is the people…
  • Taco Bell’s Brilliance is All About Listening, Not Talking

    Brendan Shaughnessy
    28 Oct 2014 | 1:17 pm
    When we look at the industry leading brands of today, there’s a lot of talking. Just today, Diet Coke made waves on AdWeek for creating 2 million unique labels in bright, vibrant colors for all their Coke-loving consumers. Marketers continue to come up with creative ways to take over the news cycle and catch everyone’s attention. While this attention is great, the news cycle has a tendency of, well, cycling on through. Taco Bell made waves today for a different reason and it’s not for being incredibly creative or flashy. They just listened. This morning, Taco Bell went entirely black.
  • Millennials and Fitness: Designing for Engagement

    Adam Hubbard
    21 Oct 2014 | 1:11 pm
    Earlier this summer, Millennial Marketing Guy™, Jeff Fromm wrote about the impact of the group-oriented and technology-driven mindset of millennials on the entire fitness industry, from gyms to equipment makers. As a leading manufacturer of health club and home fitness equipment, here at Precor we’re constantly evaluating how and when to incorporate emerging trends in fitness and demographics into our equipment. It’s not always easy. For any manufacturer, especially those with somewhat longer product cycles, it’s important to distinguish between fads and trends. While understanding…
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    FeedBlitz News

  • For the Fallen – We Will Remember Them

    Phil Hollows
    11 Nov 2014 | 4:15 am
    They shall grow not old, as we that are left grow old: Age shall not weary them, nor the years condemn. At the going down of the sun and in the morning We will remember them. From “For the Fallen” by Robert Laurence Binyon For the benefit of my mostly US audience, in the UK and many other countries we buy paper poppies around the 11th to commemorate those who served and those who fell during the World Wars. The poppies specifically memorialize the killing fields in France and Belgium during WWI where the “lions led by donkeys” on both sides killed each other in…
  • Resolved: Overnight click-through issues

    Phil Hollows
    2 Nov 2014 | 4:57 am
    Although feeds were being served and email sent OK, some publishers experienced click-through issues overnight; the problem has now been resolved. We’re sorry for any inconvenience. Any subscribers seeing an error message now need to simply refresh the page. Today, job 1 is to update our monitors to better detect this kind of issue, which unfortunately went undetected by our automated system health tracking.        Related StoriesFeeds, Clicks and DNS ProblemsSome Metrics May Be Missing TemporarilyFalse Alarms and Click Through Issues Aug 1 
  • The One Easy Gmail Tip for Tracking and Testing

    Phil Hollows
    1 Oct 2014 | 7:48 am
    We recently sponsored the slightly-awkwardly-named-but-totally-worthwhile Type-A Parent Conference in Atlanta, and so naturally the topic of email came up (surprise!), especially in relation to testing email forms with different email accounts. It can be a real pain to create yet another email address for your site, and so we all have only a few addresses to go around. Right? Wrong! If you have a gmail account – and who doesn’t? – you effectively have an infinite number of email addresses. And I was surprised how few of the experienced bloggers and content marketers I met…
  • Feeds, Clicks and DNS Problems

    Phil Hollows
    29 Sep 2014 | 7:32 am
    If you or your subscribers have been frustrated trying to get to a FeedBlitz feed (or click through to a link in a FeedBlitz feed) in the last 24 hours or so, the reason is because some third party DNS servers have been returning the wrong results for The net effect is that although FeedBlitz is up and your feeds are being served, some subscribers are being sent to the wrong servers, and getting errors as a result. Update: We’ve routed traffic from the “wrong” server to one of the “right” ones, so even folks affected by this should now get…
  • Today I Learned: How to Enable Flash Developers

    Phil Hollows
    15 Aug 2014 | 9:39 am
    Not having Flash development experience in-house, we were puzzled recently when we received a support request from a Flash guy wondering why a file we’d never heard of (crossdomain.xml) was giving a 404 file not found error when he requested it. Because it wasn’t there, obviously. Thankfully, the developer in question was kind enough to throw us a link about why that file was needed for Flash, and a few minutes later we had everything we needed to know. Thanks, Chad! So if you’re a Flash developer, crossdomain.xml is now available on our servers to permit you to use…
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  • Oh Snap! The Game Has Arrived.

    Katherine Eckenfels
    13 Nov 2014 | 11:16 am
    Introducing Totally Safe For Work, the game that helps you engage with your team members, clients and industry peers. TSFW provides lively brainstorming, team-building and networking opportunities. We’re so excited about TSFW, we even made a video about it! Share your funniest combinations and card suggestions with us on Twitter @hb_agency using #TSFW. Send to Kindle
  • Why I hate it when you like it!

    Nicolas Boillot
    11 Nov 2014 | 5:45 am
    How we love to “like.” We use the word constantly and with little thought. Like has become the milk-toast of affection. Not that it ever meant much; I remember using it when a high-school girlfriend asked what I thought of her brother who consistently threatened to beat me up. “I like him,” I cautiously said.  Meaning, “I could live without him.” Today Facebook allows you to “like” the photo of a firefighter emerging from a burning building with a swaddled baby in his arms. Moments later, you can use the exact same like to show your amusement…
  • How the future of journalism is like the priesthood

    Dawn Sullivan
    5 Nov 2014 | 1:17 pm
    HBO’s Emmy award-winning television series The Newsroomwill begin its final season on Sunday, November 9. The show chronicles fictional News Night anchor Will McAvoy’s (played by Jeff Daniels) brutally honest assessment of the state of America and Don Quixote-inspired crusade to purge cable news of sensationalism, partisanship and corporate influence. In Season Three, News Night tackles the Boston Marathon bombings and how the democratization of reporting and social media impacts informing the public about breaking news. How important is it to get it right? Since Jeff Daniels is…
  • 8 Steps to Building a Better Creative Staff

    Matt Gustavsen
    23 Oct 2014 | 6:15 am
    Like a game of Chess, building a more creative staff takes time and many well thought out steps. There’s no single right way to go about putting together an inspired, productive group of people that work well together and just “get it.” There is always an element of the unexplainable—the X factor you just can’t put your finger on. However, there are some actions we can all take to foster a creative staff. Here is my formula for building a better creative team based on my experience working with a tight-knit group at HB agency. 1. Surround yourself with A-players Start by looking…
  • Somerville Means Business…Green Business

    Julia Bucchianeri
    23 Oct 2014 | 3:40 am
    Massachusetts is leading the clean and green tech revolution in the United States. From Governor Patrick’s leadership to our top-tier universities and every startup in between, we have all of the necessary elements in place to help drive our progress. It’s important to note, however, that all of this innovation isn’t happening in downtown Boston. Many are quick to assume that the Bay State’s cleantech advancements are developed in the Innovation District or the Leather District but believe it or not, many of the latest and greatest technologies are born just across the river in…
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    InfoProduct Marketing Insiders Tips And News

  • Online Business Platinum Podcast – Episode 8

    20 Nov 2014 | 6:50 am
    In this episode of Online Business Platinum Podcast we go DEEP into 1) How to generate more Quality traffic to your blog and websites  and 2) How to make your blog stand out from the crowd.  This episode shares some of our most effective, inside secrets on how to produce content for blogs, websites and social sites that is HIGHLY effective at capturing leads and sales.   We explain why many bloggers are "blowing their brains out" producing content but are seeing such tiny results while others blog less but see much higher returns on their blogging and content generation efforts.
  • Kinds Of Passion That Drive Entrepreneurs

    19 Nov 2014 | 6:35 am
    You figure out you are an entrepreneur, that's the life you want to lead and now you are looking to launch your own (first or next) business. The "P" questions comes into play! Do you have to be passionate about your business? Or more specifically, do you have to be passionate about your market, product, business or all 3? There is perhaps no other question that is more hotly debated amongst those who operate businesses or purport to be business coaches (oddly enough most of which have never run their own business by the way!) Passion Is Necessary, But There's More To It…
  • Product Launch Formula Launches – My Big Bonus Package

    17 Nov 2014 | 7:32 am
    Product Launch Formula – Launch Bonus (1-Day LEFT) People often ask me "what is the single-best training program or mentor-type program that I can invest in the fast-track my online business success" The challenge I've had is that the answer has always been a combination of Jeff Walker's Product Launch Formula (which has been behind Millions and Millions of the biggest product launches in online business history!) and The Information Marketer's Zone (the site begin some of the best-selling information products of all time) So, narrowing it down to one single…
  • Online Business Platinum Podcast – Episode 7 "Niches Again!"

    14 Nov 2014 | 1:28 pm
    In this week ending edition of Online Business Platinum Podcast I cover:  1) Niche Markets – Look At Them This Way  2) How To Turn Popular Articles Into Information Products and 3) What Exactly You Should Be Focused On For The Last 6 Weeks of 2014 – it's all in this 14-minute edition, listen here (by the way – leave us comments here at – it's a two-way street TOTALLY!) :  
  • 10 Practical Facts About Successful People

    14 Nov 2014 | 7:09 am
    It doesn't matter if your goal is to become a millionaire,  take back control over your health or become a better spouse, partner or friend…you want to grow beyond your reality today and begin to drive toward living a purpose-driven life. So, if you are ready to improve and grow personally, professionally and financially in your life…how many of these 10 practical facts about successful people can you adopt in the next 30-days? 1. "Successful People Start Before They Are Ready" – Sir Richard Branson 2. Successful people don't wait to be asked before…
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    Right Source Marketing » Blog

  • How to Use Stories From the Field to Bring Content to Life

    Emily Gaines Buchler
    14 Nov 2014 | 5:53 am
    Countless blog posts, eBooks, and other forms of business-to-business (B2B) content explain concepts, delineate processes, and build a case for one method versus another. While these are all legitimate approaches to quality content, what often gets overlooked in the push to educate and inform is the need to engage our audiences with pure storytelling. Why do stories matter in B2B marketing? Stories serve as access points for your audiences, providing a way for your readers to connect with your thought processes or relate in a personal way. Stories also help you build trust and credibility…
  • Spotting the Ownership Mentality in Employees

    Yvonne Lyons
    6 Nov 2014 | 5:00 am
    I have no ownership stake in Right Source Marketing. But I approach everything I do as if I own the place (some of my colleagues will chuckle at that). That means that I am incredibly invested in the company’s success, and everything I do reflects that—from the tiny details to the big picture. I think it makes me a better employee, and I wholeheartedly believe it’s better for the company if I operate that way. Here’s the part that may surprise some people: I don’t believe that my ownership mentality has anything to do with my position in the company. Sure, I have a fancy vice…
  • Why Batman is the Best Halloween Costume for a Content Marketer

    Yvonne Lyons
    30 Oct 2014 | 6:19 am
    It’s Halloween. Have a costume yet? Unlikely. You’re a content marketer. You’re busy planning, writing, distributing, recruiting volunteers, repurposing, measuring… you don’t have time for finding costumes. Not to worry. I have your solution. No one has ever gone wrong with a good superhero costume. And from what my research has told me (conducted very unscientifically), the obvious best choice for a superhero costume for any content marketer is Batman. (My colleague, Alecia Farley, will be happy about my choice, as I’m fairly certain that she is the unofficial president of the…
  • The 7 Flavors of Content Marketing: What’s Yours?

    Mike Sweeney
    24 Oct 2014 | 6:20 am
    According to the B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America report, B2B marketers with a documented content marketing strategy are more effective than those without one.  As a matter of fact, of those who have a documented strategy, 60 percent consider themselves effective at content marketing. Only 32 percent of those who have a verbal strategy say they are effective. So, not only is it important to have a strategy, but the actual documentation proves critical to the effectiveness of your content marketing programs. You know what else plays a significant…
  • Are You a Bad Client? Fix the Agency Relationship, Generate More Revenue

    Yvonne Lyons
    17 Oct 2014 | 6:25 am
    If you work with an outsourced marketing firm or agency to help you execute your marketing strategy, you probably assume the relationship will make your life easier and will ultimately drive top-line revenue in the form of leads, new prospects and new customers. And you should. When that doesn’t go smoothly, or if those leads, prospects, and customers don’t come sailing in, are you the first one to throw the agency under the bus? It’s a natural reaction. I’ve certainly done it (my apologies to those agencies I was working with). Here’s what you’re probably thinking: The agency is…
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    High-Tech Communicator

  • Microtargeting: Beyond the Marketing Monoculture

    Cheryl Goldberg
    16 Nov 2014 | 11:16 am
    Not long ago, marketers used a monoculture approach to lead generation. Regardless of their audience, they’d all do one thing. They’d buy access to a list, blast out one or more emails with a link to a white paper or webinar registration, and wait for the responses to roll in. If they targeted the campaign at all, they’d typically slant the problem statement and messaging slightly to appeal to a particular industry and/or role.     Today’s marketers are moving to a more variegated approach. They’re carefully defining their audience and value propositions,…
  • Demand Generation Goes Back to the Future

    Cheryl Goldberg
    8 Nov 2014 | 8:39 am
    If you’re like me, when you see a Model T driving down the street, you do a double take. You may even grab your companion’s arm, and say, “Wow! Look at that!” Yet if you’d happened upon a Model T between 1908 and 1927, when 15 million were on the road, you’d have hardly noticed. History is repeating itself with the phone and direct mail. Where once customers were besieged by the constant jangle of the phone and drowned in stacks of junk mail, use of these tactics has screeched to a halt. Ironically, it’s the very abandonment of these marketing “vehicles” that’s making…
  • Real Marketers Share Their Most Valuable Demand-Gen Tips

    Cheryl Goldberg
    2 Nov 2014 | 1:41 pm
    If you drive the winding roads of the Sierra foothills and look for one of the many streams, you can still spot modern-day 49ers prospecting for gold. Decked out in thigh-high waders, these miners dig up vast quantities of sediment from the riverbed and use pans to painstakingly strain the sand and gravel in their search for gleaming grains.  Lead-generation professionals are post-modern miners. Rather than splashing through cold mountain streams, they sift through thousands of names in a database in their never-ending search for prized customers.   But not all miners or…
  • When Your Audience Distrusts Marketers

    Cheryl Goldberg
    26 Oct 2014 | 8:55 am
    What would you do in this situation? You’re a marketer with a product that’s Number 1 in its category. And the people who know about it rave about it. The trouble is, you’re a startup. Few people are aware of your brand. And you must cater to a highly technical audience that clamps both hands over its nose the instant the slightest whiff of marketing wafts in its direction. That was the challenge facing Druva’s marketing department. Founded in 2008, Druva provides integrated data protection and governance software for enterprise laptops, PCs, smartphones, and tablets. “It’s a fun…
  • Red Hat Brand Voice: Simple, Honest Talk

    Cheryl Goldberg
    19 Oct 2014 | 7:53 am
    Red Hat has long been in the vanguard of brand storytelling in the B2B marketing arena.  Unlike other software companies, Red Hat does not sell proprietary software. It was one of the earliest proponents of open-source software that anyone can freely use, change, and share. People from many companies collaborate to use the Red Hat open platform to develop applications. Red Hat’s challenge has always been to sell an entirely new concept to the business world and to inspire trust within potential customers. By telling true stories about its brand in a compelling fashion, Red Hat has…
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    mcgraw | marketing

  • Sell more without spending more – it’s possible!

    Pat McGraw
    4 Nov 2014 | 12:34 pm
    Every company wastes money – so believe me when I say that if you want to sell more without spending more, it’s possible. The secret is to know where the waste is and either stop doing it or make it work. I realize this sounds simple.  I can only imagine how many of you read that and thought “No kidding, duh!” And yet just this week, I had a couple of senior marketing executives tell me that even though they know they are doing a lousy job of qualifying leads and nurturing qualified leads and converting sales ready leads into buyers… “We need more…
  • Data-driven Insights to Improve Sales

    Pat McGraw
    4 Nov 2014 | 12:00 pm
    No, this isn’t “…another article about big data…”  It’s just some examples of how to better leverage what you have in order to improve performance.  You know, sell more and spend less. We gather data all the time.  And we analyze it – usually.  (Though we’ve probably all encountered people that seem to stare evidence in the face and then ignore it…)  Then most of us use that analysis to make decisions. My stomach is growling.  I haven’t eaten today. The refrigerator is empty.  I should go to the grocery store and get…
  • Social Media is Overhyped

    Pat McGraw
    29 Oct 2014 | 1:00 pm
    Social media is overhyped. There, I said it.  Now, before you dismiss me as a crackpot and start firing off the comments that attempt to make me look like the fool for taking this stand…consider the following. “There is a near consensus that social media marketing is valuable because it allows companies to directly engage with their customers, build brand presence, and ultimately sell more products.” Source: Downloaded from on 10/10/14. There might be “near consensus”…
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    Social Media B2B

  • 10 Keys for Starting a B2B LinkedIn Group to Generate Leads

    Jeffrey L. Cohen
    20 Nov 2014 | 4:00 am
    My friend Tom Skotidas and I recently talked about the keys to starting a LinkedIn Group as a means to generate leads for B2B companies. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. This is part of an ongoing series of conversations about the intersection of sales and marketing, well as social selling. 1. Start with your Product or Service in Mind The first thing you need to do is create a group that is connected to your product or service. This may be related to the product category or your specific industry, but general enough that the…
  • 9 Steps to Highly Productive B2B Lead Generation

    Jeff Kalter
    13 Nov 2014 | 4:00 am
    The challenge of generating high-quality leads looms large in front of business-to-business marketers today. 78% of B2B marketers say lead generation is their biggest challenge. Just like any other large problem, the best way to address this is to break the process down into bite-size pieces rather than trying to digest it all at once. You need to develop a lead generation process, and support it with robust systems and the right people in the right places. 1. Create a Strategy Start with the big picture. This should flow naturally from your overall marketing strategy. It should define your…
  • 20 Most Important Stats from the 2015 B2B Content Marketing Report

    Jeffrey L. Cohen
    6 Oct 2014 | 4:00 am
    The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. It is based on surveys of 1820 North American B2B Marketers across all industries and company sizes. This is the fifth year that they have released this report, and it continues to improve each year. The entire report is embedded at the end of this post. The first, and most notable stat in this report is that number of B2B marketers using content marketing has gone down from 93% last year to 86% this year. That is because they changed the definition of content marketing to…
  • Professors Share Observations on the State of B2B Marketing

    Jeffrey L. Cohen
    15 Sep 2014 | 4:00 am
    I recently participated in a project with the Oracle Marketing Cloud where they interviewed marketing professors about the state of B2B marketing and how they are using that knowledge to develop curriculum to train the marketers of the future. It was an esteemed panel of professors, including: Barbara Kahn, Patty and Jay H. Baker Professor of Marketing, The Wharton School of Business, University of Pennsylvania Josh Murdock, Professor of Educational Technology & Social Networking, Valencia College Mark Schaefer, Marketing Consultant, College Educator and Author, Rutgers University Peter…
  • B2B Companies Use Twitter for Customer Support No Matter Their Size

    Shankar Ganesh
    20 Aug 2014 | 4:00 am
    The days when B2B companies picking up the phone or answering emails was good enough are long over. Now, customers take to Twitter even before they call you. They’re tweeting about how terrible your hold music is even as they’re waiting, ripping apart the scripts your agents use even as they’re working on solving their problem and publicly pushing you to deliver a quick fix for a bug they spotted minutes ago. And things are only going to get worse if your B2B company isn’t on Twitter. When you’re small, having a single touchpoint is definitely enough, but it’s inefficient as…
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    Totally Uncorked on Marketing

  • 7 Essential Elements to a Winning Social Media Marketing Plan

    Guest Blogger
    20 Nov 2014 | 11:34 pm
    Guest post by Cameron Johnson As the influence of social media on marketing continues to grow, it is has become clear that businesses need comprehensive strategies for attracting social media followers. The problem for many business owners is that they have no idea where to start. Why is a social media marketing plan necessary? Studies have shown that roughly a third of consumers use social media to help them make purchasing decisions. They find it helpful for finding new brands and products. A business will need more than just a social media presence to be successful in this arena, an…
  • I Figured Out How to Respond to Overt Promotional Messages on LinkedIn

    Elaine Fogel
    18 Nov 2014 | 11:14 pm
    If you’ve been reading my blog in the past, you may remember that I have a pet peeve for overt LinkedIn promotional messages from people I don’t know. Well, I finally figured out how to deal with the ones I receive on a daily basis. A while back, I wrote this post: Shame on You if You Send Overt Promotions on LinkedIn. It lays out exactly how I feel about pitching people through LinkedIn without building relationships first. So, here’s what I do to save time and get my point across:  I created a message that I copy and paste into my LinkedIn replies. Using, I…
  • Marketing on a Shoestring

    Guest Blogger
    16 Nov 2014 | 11:43 pm
    Guest post by Lynsey Bowen If we get down to what marketing is about, it’s basically real estate. Think of the human brain as having some areas on it labelled, “This space for rent.” You don’t buy that space with a mortgage, though. Rather, you buy that space with an idea. If you’re unfamiliar with the term, “ideavirus,” it’s an idea that spreads like a virus. A good idea doesn’t cut it. Putting engine cleaner in your tank is a good idea, but how many people do it? Eating healthy is a good idea, but last we checked, there are more…
  • How to Measure Your Content Marketing Efforts

    Elaine Fogel
    12 Nov 2014 | 11:23 pm
    It seems like content marketing is the marketing buzzword of the year even though it’s been around for eons. Maybe we didn’t use the term, “content,” but we produced traditional information nevertheless. The only challenge was measuring it back then because content came in print, broadcast, outdoor, and other traditional advertising channels. With the advent of digital marketing came the ability to measure our marketing efforts. But, there are so many things we can measure that it can be confusing, especially for non-marketers trying to track their business’ or…
  • The Absolutely Wrong Way to Submit Guest Blog Posts

    Elaine Fogel
    10 Nov 2014 | 9:52 am
    If you’re looking for ways to build your personal, business, or nonprofit’s brand, submitting guest blog posts can help. However, if you approach submissions the way one guy did with me recently, you may as well quit marketing altogether! If I hadn’t written every word of his email messages here, you’d think I was making this up. Read it for yourself and then tell me how you would have reacted. On Thu, Oct 23, 2014, Bill (not his real name) wrote: Hi, My name is Bill, I’m hosting specialist. Currently employed as a consultant in a couple of eCommerce…
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    The Rise To The Top: Helping you generate big time revenue through your own online products & programs

  • Should you offer a payment plan for your online course?

    David Siteman Garland
    14 Nov 2014 | 1:13 pm
    Great question! First of all, I’ve done it (and seen it done) EVERY way under the sun. Payment plans can be great for bringing in new customers (buyers LOVE spreading out payments) but also come with some additional work (i.e. the few bad apples that will try to screw you). Overall, having a payment plan option (including our big 12 pay option for Create Awesome Online courses over 12 months) has been a huge success for us (mixed with a headache or 5). That being said, whether YOU should do a payment plan for your course depends on a few factors. Here are a few tip-a-roos: 1. If you are…
  • 5 things to do AFTER you launch your online course or program

    David Siteman Garland
    29 Jul 2014 | 1:45 pm
    OK, so you’ve launched your online course or program…SWEET! Get down with your bad self. A lot of people procrastinate and say they will get their course done and out there *one day* but you ACTUALLY did it. Give yourself a high-five. So you might be thinking…ummmm now what do I do? Great question and here is the answer 1. Document EVERYTHING If you haven’t already (ahem…you should) make sure to document your ENTIRE launch process. Fun fact: We all forget stuff. And we forget stuff quicker than we think. Right after your launch is GREAT time to do this while it is fresh…
  • 5 key mistakes to avoid when creating (and marketing) your online course (and what to do instead!)

    David Siteman Garland
    30 Jun 2014 | 1:57 pm
    As you know I’ve taught thousands of people just like you all over the world how to create, promote & profit from their own online courses (my thang!). I’m always paying attention (and talking to my students) as to what is working, what isn’t working, where there are challenges, etc. (as well as of course running my own tests, experiments, launches, etc.). And here is the the really weird thing….the difference between people having success or  not-so-much-success is actually quite small. Meaning, it might SEEM large, but it actually isn’t. For example, I’ve had many…
  • Success Story: How Christopher Stafford launched his first online course and brought in $35,000 (and raving customers!)

    David Siteman Garland
    8 May 2014 | 10:24 am
    Back with ANOTHER success story…gotta love these (I mean do they get old? Nope). I love bragging about my CAOCers (Create Awesome Online Courses students) who are rocking so you can get some ideas and inspiration (and also give them a pat on the back…they deserve it). Chris is a long time student of mine and a fantastic action taker who totally crushed his his “Top Producer Blueprint” course. In this interview, Chris spills all the beans. Unfiltered. Uncensored. Let’s get at it: Here are the questions: Name:  Christopher Stafford Name Of Your Course: “THE TOP…
  • A fella came up to me Starbucks and asked me how he could build his email list from scratch…this is what I told him

    David Siteman Garland
    29 Apr 2014 | 4:19 pm
    Just had a super nice guy come up to me at Starbucks (who happens to be a new email subscriber of mine) and we got to chatting about what he is looking to do with an online program from scratch. In a nutshell, he is a successful real estate investor and wants to teach it. Perfect topic and one that can really help people and make a lot of money (double win!). He doesn’t have an email list yet, so here were my tips to get him started (feel free to steal ‘em): 1. Start with a sweet free piece of content: i.e. 7 things to know before you invest in real estate, 7 key mistakes to…
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    360i Digital Agency Blog

  • Mozilla Partnership Signals Yahoo!’s Renewed Commitment to Search

    21 Nov 2014 | 8:57 am
    Yahoo! and Mozilla announced late Wednesday that they were entering a partnership that would make Yahoo! the default search engine for Mozilla’s Firefox web browser. This represents a major change for Firefox, as Google has been their default search engine since 2004, and could increase Yahoo!’s search volume significantly at the expense of Google How big this increase will be will depend on how many Firefox users will use the default search engine after seeing Yahoo! results instead of Google. According to 360i data, clients with tech-savvy customers see a sizable portion of their…
  • Using Social Data to Inform Your Holiday Communications Strategy

    20 Nov 2014 | 8:11 am
    Black Friday and Cyber Monday, two mega shopping events that have been a boon to brands for years, together generated more than 50 Billion dollars’ worth of sales each of the last three years And in 2013, more than 92 million people* shopped on Black Friday alone. While the dollar amount that each shopper actually spent dropped – reminding brands that consumers still need to be convinced to spend – these particular shopping days present a critical opportunity for brands. Leading up to the Holiday season, Black Friday and Cyber Monday, 360i’s Insights and Planning team conducted online…
  • Sarah Hofstetter Inducted into Advertising’s AAF Hall of Achievement

    19 Nov 2014 | 10:59 am
    Yesterday, 360i CEO Sarah Hofstetter was inducted into the AAF Advertising Hall of Achievement, as part of the class of 2014. Sarah joins one of advertising’s most distinguished groups in receiving the industry’s premier award for outstanding leaders age 40 and under who are making a significant impact in the industry and in their communities. Each year, only up to seven people are inducted in recognition of their outstanding career achievements and their ability to inspire and motivate others through mentorship, training and volunteering. This award recognizes Sarah’s leadership in…
  • Rethink Retail Marketing: Maximize Product Listing Ads

    Joseph Shea
    18 Nov 2014 | 4:25 pm
    This post is Part II of a five-part series on ways retailers can use digital to make the most out of their holiday efforts, and effectively prepare for the year ahead. Digital has fundamentally changed the way consumers shop. While many consumers are still making the majority of their purchases in-store, their decisions are often being influenced online – both while they are in-store shopping or prior to their shopping trips. To help retailers take advantage of the omnichannel retail environment and make the most out of this holiday shopping season, we are sharing five ways for retailers to…
  • Snapchat Partners with Square to Offer Peer-to-Peer Payments

    Fitz Maro
    18 Nov 2014 | 6:43 am
    In a surprise announcement on its blog yesterday, Snapchat announced the latest update to its platform – Snapcash. Created in Snapchat’s first-ever product partnership with the mobile payment pioneer, Square, Snapcash is a peer-to-peer payment system, and now part of the growing digital payments trend. Photo via Snapchat What it is and how it works Snapcash lets users quickly send money to a friend on the platform, and have it deposited into their bank account. Once debit card information is entered by a user, it will be stored, secured and processed by Square. The user can then send…
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  • Your product/service has a job, that job fits in with a habit or workflow

    Ben Young
    11 Nov 2014 | 5:17 am
    I’ve been absorbed in product literature of recent, one thing that stuck out to me was this Drucker quote: “The customer rarely buys what the company thinks it sells him. One reason for this is, of course, that nobody pays for a ‘product.’ What is paid for is satisfaction.” Companies think they are selling products and services, but in reality people hire those products and services to get jobs done in their lives. via FastCodeDesign Products and services slot into these jobs, if you can: 1) Capture people naturally as they complete the wider jobs you assist with 2) Acknowledge…
  • Acorns – saving your spare change

    Ben Young
    6 Nov 2014 | 5:07 am
    If you’re like me, you like to do as much electronic transactions as possible, it means carrying less cash and also being able to study your behaviour. Living in the US that’s not as easy as it was in NZ, the banking system is very outdated, for example when I pay my rent I log into TD Bank, hit bill pay, they then print a cheque and send it to my landlord. Nuts! That aside, I’ve been playing with Acorns, which is a little app that pulls in your transaction data and rounds up each transaction to the nearest dollar, then once it hits $5 it will scoop that up and put it in savings.  …
  • You play the hand you get and other lessons from Warren Buffett

    Ben Young
    4 Nov 2014 | 5:19 am
    In a joint Q&A with Bill Gates at Washington University in the 90s – Warren shared some of his great wisdom to the students. Here are my top takeaways: 1) Developing great habits He says  “the chains of habit are too light to be felt till they’re too heavy to be broken”. Re-iterating that it’s vitally important to develop productive habits when you’re young, as when you’re old they’re much harder to change. 2) Focus on moving forward You should “never look back, don’t worry about anything”, you can’t change that, focus on where…
  • The Dumb Pipe Analogy, what we can learn from it

    Ben Young
    29 Oct 2014 | 5:15 am
    I enjoyed this article Bringing the dumb pipe metaphor to email: Why Google wants to replace Gmail, talking about how email is a blunt service. As in it is a delivery mechanism. The term dumb pipe analogy comes from networking lingo, it’s where someone provides a connection from A to B but don’t layer any services on top. The telcos that power our iPhones make a great example, as Apple controls that device whereby the telcos are restricted to just providing the data & connectivity for it to work. The problem is email’s over-used and misused everyday. From transactional…
  • Fingerprints are usernames, not passwords

    Ben Young
    25 Oct 2014 | 1:24 pm
    I’ve been thinking about this a lot, fingerprints as passwords. The rise of the Apple Touch ID which uses your fingerprint to unlock your phone and now process transactions with Apple Pay. Which in the system of the phone and the user, verifies the owner is present but isn’t a password. But you would think it is. The iPhone doesn’t store your actual fingerprint -> but you have to reasonably expect, that if you digitally store your fingerprint (and chances are if you’ve been through customs it is already sitting in multiple databases around the world) it’s…
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    Never get out of the boat

  • sincerity is bullshit

    17 Nov 2014 | 3:30 am
    ‘Rather than seeking primarily to arrive at accurate representations of a common world, the individual turns toward trying to provide honest representations of himself. It is as though he decides that since it makes no sense to try to be true to the facts, he must therefore try instead to be true to himself.[But] there is nothing in theory, and certainly nothing in experience, to support the extraordinary judgment that it is the truth about himself that is the easiest for a person to know. Our natures are, indeed, elusively insubstantial—notoriously less stable and less inherent than the…
  • a no-brainer for you

    10 Nov 2014 | 2:26 pm
    The brain is a physical system. It functions exactly the same way as a computer. Its circuits are designed to generate behavior that is appropriate the environmental circumstances in which it needs to function.The above statements are part of the first principles of evolutionary psychology.(This is our current area of study, by the way.)This means that all of our thoughts, hopes, dreams and feelings are simply the product of chemical reactions going on in our heads.In this sense there is no 'self'.(While evolutionary psychologists are generally the most vocal opponents of anything…
  • beanz meanz recognition validity

    4 Nov 2014 | 2:47 am
    While much of the debate around heuristics and biases tends to focus on how mental shortcuts can lead to less than optimal decision making, it's worth noting that this is not always the case - indeed fast, simplified decision rules often result in better choices.Where less knowledge is actually better than more in order to make a particular inference.According to Gigerenzer the recognition heuristic is one such shortcut that we consumers routinely apply without thinking and derive a kind of counterintuitive less-is-more effect. Think of this as ‘brand fame’, in it’s simplest…
  • never trust a hippy (slight return)

    3 Nov 2014 | 12:23 am
    The article that follows first appeared on the Australian media and marketing website Mumbrella on October 30th. This is the slightly longer version of the published piece.I received a number of complaints about the title of the post.For the benefit of younger readers it is a reference to a particular Jamie Reid poster (of the same title) from punk times circa 1976 or something. Some of my best friends are hippies.Eaon______________________________It was Mark Earls who coined the term ‘purpose-idea’ back in 2002 or something in his book ‘…Creative Age’.His premise being that the…
  • do they know it's christmas?

    15 Oct 2014 | 9:24 pm
    Regular readers will know that many years ago I worked in a record shop.And on occasion I've recounted a tale or two about how I learned a bit about marketing and selling on the job. I never knew the theory in those days, just the practice.We were a small indie and our range was smaller than the big chains.There was a lot of top 40 type material that we would have struggled to sell.We were in a different partition, if you like.At certain times of year however, we had a bit of an opportunity to sell some stuff that the chains would normally clean up on.Christmas, for example.There was a…
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    One Half Amazing! - Digital Marketing Blog

  • Hit the reset button in your brain

    Bob Hazlett
    26 Oct 2014 | 11:53 am
    What does it say that this article was one of the most shared NYTimes posts? If you want to be more productive and creative, and to have more energy, the science dictates that you should partition your day into project periods. Your social networking should be done during a designated time, not as constant interruptions to your day. Email, too, should be done at designated times. An email that you know is sitting there, unread, may sap attentional resources as your brain keeps thinking about it, distracting you from what you’re doing. What might be in it? Who’s it from? Is it good news or…
  • What did you do in the summers during college and high school?

    Bob Hazlett
    25 Oct 2014 | 7:49 am
    A former executive at the National Geographic Channel, A&E and Animal Planet says that he’s learned more about a candidate from one single question than any resume will tell him. He asks early in the interview: What did you do in the summers during college and high school? Here’s why: As a boss, I realize that summer jobs don’t have to be gritty or humbling to make an impact. But for those summers, my janitorial job taught me the basics of all employment: You have to show up every day, and on time. You have to appreciate everyone who works around you. You should acknowledge…
  • Weekly catchup: October 24

    Bob Hazlett
    24 Oct 2014 | 6:27 pm
    The Internet is a big place and it’s hard to get through everything. Here’s the best stuff I read, watched and listened to for the week ending October 24.   10 Predictions for the Future of Content Marketing Technology – Marketing geeks unite! Now is the time to push the limits of marketing automation and digital technology. We must learn to innovate beyond boundaries and take advantage of social media platforms, cloud and mobile to connect with our audience in new and exciting ways. Bob note: I’m particularly fond of points 2,4,6,8 and 9 on Celia’s list.
  • Professional development in the digital era

    Bob Hazlett
    1 Oct 2014 | 10:41 am
    Content Marketing Institute does a twitter chat every Tuesday at noon. You can follow along at #CMWorld. Yesterday, they asked an interesting question related to professional development without falling behind. Q5: How can content marketers educate themselves on content strategy without getting “in the weeds”? #CMWorld — Content Marketing (@CMIContent) September 30, 2014 It’s damn hard not to feel overwhelmed in the digital marketing space these days. Heck, most jobs move at 1,000 miles per hour. A lot of people are up to their eyeballs in an ocean of information,…
  • Beginner’s Guide to Content Strategy

    Bob Hazlett
    25 Sep 2014 | 6:05 pm
    Need a quick education in content strategy? Read this short white paper from Contently and then dive deep into Kristina Halvorson’s Content Strategy for the Web. Beginners Guide to Content Strategy The post Beginner’s Guide to Content Strategy appeared first on Bob Hazlett - Digital Strategy and Marketing.
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    Vitamin IMC

  • CMOs: 3 Steps for an Early Holiday Campaign That Customers Actually Like

    Lizzie Bartek
    4 Nov 2014 | 9:16 pm
    Most people are just getting used to the onslaught of all things pumpkin flavored, but CMOs and planners know the importance of championing another season that’s quickly approaching: holiday shopping season. As a graduate student in Northwestern Medill’s IMC program, I’m concerned with focusing in on consumer behavior and needs, and have found two great articles that show the importance of engaging your customers with early holiday campaigns, even as we’re just wrapping up Halloween. A recent Adweek article explored the results of Google’s Holiday Shopper Intentions…
  • Northwestern IMC does Dreamforce

    Davi Griffin & Burcu Agma
    23 Oct 2014 | 3:17 pm
    This summer we had the opportunity to work at Salesforce in San Francisco for our Summer Immersion Project along with three other talented IMCers—Olivia, Rama, and Cerise. As an extension of our work, our Salesforce team invited us to their largest conference of the year: Dreamforce. All summer we’d heard what an experience Dreamforce was. Dreamforce 2014 did not disappoint. Salesforce knows how to throw an event! Dreamforce 2014 had more than 145,000 registrants from around the world that had the opportunity to attend sessions, watch keynotes, and network. Some highlights included…
  • IMC Goes Global in London

    Kiersten Corradetti & Eliscia Filice
    13 Oct 2014 | 8:27 am
    Welcome back to the Fall Quarter! We, Eliscia and Kiersten, the Co-Directors of the IMC London Trip, are excited to share with you our planning experience and tales from abroad. This August, fourteen IMC Graduate Students crossed the pond to experience business in London. We were tasked with planning a networking trip to better understand business in the UK and meet with IMC alumni.  We worked on coordinating company visits, researching sightseeing activities, planning a networking event, and putting together an all around great time for the students! When it came to figuring out the…
  • My IMC Summer Immersion Takeaways

    Joseph Woodard
    4 Oct 2014 | 11:44 am
    As part of Northwestern’s Integrated Marketing Communications (IMC) graduate program, each student participates in a summer immersion project. Students are placed in various companies across the country and world. Many of us had prior work experience before coming to the program and have gained valuable practical knowledge that helped prepare us for our graduate internships. In the months leading up to the Summer Immersion Quarter, IMC students receive a solid academic foundation in areas such as marketing analytics, management, consumer insights, and strategy. Many of our class projects…
  • CMO – Examine Eco-Brands and Grow

    Mari Bakken
    19 Jun 2014 | 12:41 pm
    Image Courtesy of Creative Commons As a CMO, you know it’s important to understand your customer; as their preferences change, you must evolve your understanding of their needs in order to tie your product into their lifestyle. As a graduate student in Medill’s Integrated Marketing Communications program and an avid supporter of social causes, I have been researching the effect of cause marketing on businesses and how it relates to company growth. “Inside the Buy-One Give-One Model” by Christopher Marquis and Andrew Park argues that the One-For-One Model, founded by Blake MyCoskie at…
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    Media Hunter

  • 10 marketing predictions for 2015

    Craig Wilson
    19 Nov 2014 | 3:14 pm
    If you’re in the process of planning future marketing for your organisation it is handy to understand where things are heading in the fast-moving marketing world. That’s why Wheelhouse Advisors have made this infographic on marketing predictions for 2015 relying heavily on market and customer data. Which of these predictions is your organisation ready for?
  • Social Media and the Law: essential reading for the 21st century

    Craig Wilson
    28 Oct 2014 | 5:39 pm
    via media release – 29 October 2014 While the continued rise of social media is delivering extraordinary benefits to the widest cross section of the community, it also exposes individuals and organisations to enormous risks making the newly published Social Media and the Law an essential reading not just for legal practitioners and academics but also business and corporate managers, HR departments and the broader business community. For example, the chapter Social Media and Employment Law explores the balance between social media and workplace relations. At worst, employees face…
  • Newcastle’s 6 point to-do list to create a tech-city ecosystem

    Craig Wilson
    22 Oct 2014 | 6:42 pm
    One of the unanimous highlights of the 2014 DiG Festival was Jed White’s passionate keynote, The Boulder Experience: Creating a tech-city ecosystem. Jed is a start-up veteran having launched a successful business in Sydney then moving his family to Boulder, Colorado to work on his next venture Tribe Vibe. During his time in the USA he has had the opportunity to observe start-up capitals like Silicon Valley / San Francisco, Austin and of course Boulder. It was through this lens that Jed came to Newcastle with observations about what makes a great tech-city and how to create a tech-city…
  • So you want to be a social media manager….

    Craig Wilson
    9 Jul 2014 | 5:47 pm
    For many people the idea of being a social media manger is a dream job, and certainly one that wasn’t even considered a decade ago. But as the web becomes even more reliant on social networks, where content is abundant, and competition for attention is extremely fierce, how do social media experts utilise their time and skills to get the best results? This infographic from the teams at Column 5 and Socialcast attempts to depict a day in the life of a social media manager. Some of the data is US-centric but interesting nonetheless. The Hectic Schedule of a Social Media Manager from…
  • 14 important digital marketing metrics for your next campaign

    Craig Wilson
    26 Jun 2014 | 6:11 pm
    These days, with so much data available and easily accessible, choosing the right type of metric to monitor can be daunting for marketers. Quite often I see marketers who are too engrossed in focusing on “vanity” metrics rather than analyzing data that can actually make a difference to their business. And this applies equally to the most important metric of all –  revenue. This infographic from Digital Marketing Philippines lists the key metrics to focus on when reviewing a digital marketing campaign. I like that they focus on the big 3: traffic, conversion, revenue. Embedded from…
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    Occam's Razor by Avinash Kaushik

  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
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    Conversation Agent - Valeria Maltoni

  • Designing to the Way Things Are

    Valeria Maltoni
    21 Nov 2014 | 2:45 am
    The first step in a healthy process of figuring where to next is about recognizing where we are now. This means taking more of an outsider view -- because in our day-to-day we get so involved in what we do and say that we forget to notice their full impact. For example, taking the time to articulate how we work. Making it apparent by writing it down, including the connection and disc-connection points, so that we can: talk about what we want better make the/any roadblocks visible confront issues (hard on issues, soft on people) redraw, re-connect, and/or create the roadmap Change is often…
  • Fixing Broken Links

    Valeria Maltoni
    20 Nov 2014 | 5:01 pm
    “It is much harder to fix a culture that to create a culture.” Jeff Veen, Adobe/Typekit#. @veen [via] This past weekend I took a few hours to fix broken links from my earlier posts at Fast Company#, those I wrote before they moved onto a new platform and redirected the rest. It was my custom, back in 2006-2008, to write wrap posts about the same topic here from the Conversation* Agent point of view. To me the difference was using my own voice as individual on this site and using a voice more aligned with the vision of the magazine on its site. Still me in both cases, working to support…
  • Told You So

    Valeria Maltoni
    19 Nov 2014 | 5:49 pm
    A couple of stories making the rounds in the last 24 hours: Facebook is about growing its business and market value -- duh! Brands should not be sharecropping and neither should you. It's not like the about face is new, either, kind of endemic, actually. It owns your content, and it will steal your customers. Not to mention reputation tied to a closed system you do not control. Remember Beacon? Treat it as a channel and a tool to serve your needs and you have a fairly different strategy. Yes, fan-gating a like for a chance to ___ option is gone, too. Surprise, surprise. Uber continues its…
  • Decisions are a Means to an End

    Valeria Maltoni
    18 Nov 2014 | 4:15 am
    In the last couple of days I have re-read one of the books I recommended off my spring reading list: Decisive: how to Make Better Choices in Life and Work by Chip Heath & Dan Heath. My biggest takeaway from the book continues to be that decisions are a means to an end and therefore we want to become better at understanding and then trusting the process we can put in place to inform them. We are like organizations in that we also create a personal infrastructure around past decisions. If we have found to have good results by doing a certain thing a certain way, we will likely repeat it.
  • How Scaling Customer Care is Good Marketing

    Valeria Maltoni
    17 Nov 2014 | 9:40 pm
    Mass personalization in customer care works only if your name is “mass.” As customers we typically contact a company when all other options are exhausted and only when the issue is painful/difficult enough for us to tackle on our own. When we take that step, we likely did not have the exact problem or question the last customer had. If we did, this may mean: the issue is temporary -- like an outage, a system-wide clitch, weather-related delay -- in that case, this means there is no emergency communication mechanism in place to get the word out or the message is not clear enough. In this…
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    Mobile Demystified

  • The writing’s on the wall: Why brands are adopting MMS now

    Sam Balter
    17 Nov 2014 | 8:00 am
    MMS or “Multimedia Messaging Service” is making its mark and savvy marketers are taking note. What’s the difference between MMS and SMS? The difference is an increase in engagement and interactivity. Using MMS allows brands to send video, images, and audio directly to a customer’s phone. MMS has all the standard mobile messaging stats: 97% open rate, majority of messages opened within ~4 minutes, and if you’re sending coupons, you can expect a 10x redemption rate compared to traditional channels.  If that’s not enough, here are some enticing MMS stats: 45% of consumers are more…
  • Archer Acquisition

    Matt Silk
    13 Nov 2014 | 4:00 am
    The explosive use of mobile by consumers and businesses has resulted in a shift of traditional and digital marketing budgets to the highest conversion medium available – mobile. Leaders in the mobile marketing evolution like Waterfall are seeking out strategic partnerships and acquisitions to help clients drive mobile customer engagement across the entire customer journey. As a cloud mobile marketing leader, we are thrilled to announce the acquisition of the mobile marketing services division of Archer USA, Inc. The acquisition expands our solution portfolio, strengthens the partner channel…
  • Thank You

    Christopher Rhodes
    11 Nov 2014 | 2:46 pm
    Today is Veterans Day. In addition to being grateful and giving our thanks to those who have served in the U.S. Armed Forces, we’d also like to give a special nod of the head and touch of the heart to Walter S. (Steve) Sechrest.  The father of our CEO and a 20-year veteran of the Air Force, Steve is a retired Lt. Colonel F-4 fighter pilot with service in both the Vietnam War and the Cold War in Western Europe and Turkey. On behalf of the entire company, Steve, I want to express our profound gratitude for your past service and to say we’re thinking of you on this day, in your…
  • How to Find the Best SMS Marketing Provider

    Krissy DeAngelis
    4 Nov 2014 | 12:45 pm
    Finding an SMS marketing vendor is a lot like dating. You want a provider you can depend on, one that blends seamlessly with your friends (other CRM / email systems) and one that will continue to help you grow. But how easy is it to find your perfect match in the SMS dating world? Rob Woodbridge from Untether.TV, a blog navigating the mobile marketing world, interviewed Greg Hickman from Mobile Mixed on the top 5 best SMS marketing vendors. Greg named Waterfall as his top choice for an SMS Marketing Provider, citing multiple reasons, including some of the following, which we are deeming as…
  • Drowning in Data? Talk to Your Customers

    Michael Weaver
    30 Sep 2014 | 12:38 pm
    Industry data and vendor surveys are certainly not something new. In fact, we are inundated with facts and figures on a daily basis and most of us are left wondering what it all means. Specifically in our industry, most research centers around how and when brands engage with consumers via mobile devices. But for most marketers the challenge is on the basics of mobile marketing like how to measure effectiveness – less about what message you are delivering or when. At Waterfall, we decided our best source of information on the mobile marketing industry is our customers. We work with some of…
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    B2B Marketing Asia

  • Case Studies versus Customer Testimonials in B2B Marketing

    12 Nov 2014 | 9:55 pm
    Are marketers talking on the same wavelength as customers? Not in the IT industry at least, according to IT community Spiceworks. This article by MarketingProfs sums up their recent report nicely. Among all the proof of disconnect between what IT marketers invest in and what IT buyers use to help make purchase decisions, three statistics stand out: 95% of marketers utilise case studies, but just 69% of buyers trust these. Only 61% of marketers utilise forums, while 92% of buyers trust these. Most tellingly, 95% of marketers utilise social media, but a mere 23% of buyers trust these. These…
  • Join B2Bento at Digital Outlook 2015

    11 Nov 2014 | 1:20 am
    B2Bento editor-in-chief Anol Bhattacharya will speak at Econsultancy’s Digital Outlook 2015 conference in Singapore. Econsultancy is a community of digital marketers and e-commerce professionals working together to share ideas and sharpen their strategies in the industry. In this conference, leading digital marketers gather to find out more on industry trends and share insights for business growth in the coming year. Over 300 people attended last year at Digital Outlook 2014. What’s Going On at Digital Outlook 2015 Anol will be sharing his outlook on B2B Marketing Predictions for…
  • Copyblogger’s Split with Facebook – Good or Bad Social Media Marketing?

    6 Nov 2014 | 2:06 am
    Copyblogger, a leader in content marketing, surprised the social media marketing world by shutting down their Facebook account. If the move was meant to grab attention, it worked. At a time when businesses and content marketing solution providers are maximising their social media presence, Copyblogger’s move was seen to upset the status quo. Does it really? Or is it more a case of “not-working-for-us-but-might-for-you”? . A Bold Move and The Reactions Among the reasons cited by Copyblogger: lack of engagement inflated fan numbers due to ‘click-farms’ in developing countries and…
  • GetIT Wins BBN Rising Star Award

    31 Oct 2014 | 1:20 am
    It seems only a while ago (well, 3 months ago) that we went global as an Added Value Associate of the Business to Business Network. And now, GetIT Comms is proud to count ourselves one of its rising stars! We received the BBN Rising Star Award at the recent BBN annual academy in Brussels. BBN is the world’s leading independent network of international B2B communications agencies. For nearly thirty years, BBN has brought together agencies from North America, Europe, Middle East, Latin America and Russia to develop and utilise an effective, uniform and structured approach to brand…
  • B2B Marketing Case Study – Building on Owned Media

    29 Oct 2014 | 7:47 pm
    Background Imagine that, as a salesperson, you can simply touch an app on your smartphone screen and access a vast repository of helpful resources – anytime, anywhere. A repository that is constantly growing, and even recommending you new and relevant content to help make your job easier. With the launch of SalesConnect, Cisco partners no longer had to imagine. This mobile app was something never before seen: Cisco’s extensive content library in one place, with reviewing and deal tracking features to boot. It was designed with one purpose in mind – to enable partners to “spend…
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    Joseph Ratliff

  • Looking Ahead To The Future

    Joseph Ratliff
    11 Nov 2014 | 12:06 am
    NOTE:  A more polished and slightly edited version of this essay in PDF format is free to download from here (17 pages). We’re screwed. Great way to start an essay about the future, right? But as it stands right now, at the moment I’m writing this essay… we are screwed.  That means all of us, even the so-called “elite” members of society. But with that said, I have hope.  I have hope that we have the keys to a successful future right in our hands.  The important thing to grasp about those keys to our future however … is they are in our hands. That means…
  • Poem: Is There More?

    Joseph Ratliff
    3 Nov 2014 | 10:30 am
    Last time I asked What Happened? This time I’m asking … is there more? Is there more to politics than War? Is there more to media than fear? I asked, because it always felt like the end is near. Is there more? Is there more to life than consumption? Is there more to work than punching a clock? I asked, because it always felt like life is “tick, tock … tick, tock.” Is there more? Yes, I’ve discovered… There is more to life than news and endless war. There is more to life than meaningless stuff and the job you hate. I tell you all of this just in case…
  • Beware Of “The Deal” (On Walled Gardens)

    Joseph Ratliff
    27 Oct 2014 | 10:07 am
    Ahh yes, the walled gardens of Facebook, Google, Twitter and others. Don’t they offer some cool free services? Like the ability to connect with friends from the past, family and other people. Don’t forget the free email accounts, chat services, video hosting, apps etc… And of course, the ability to become a developer yourself in some certain ways. The “deal,” as I like to call it, seems pretty good on the surface. Right? Almost everyone who participates in web culture uses at least one of these walled gardens in their daily lives. Hell, I use Twitter, Linkedin,…
  • Writers On Writing

    Joseph Ratliff
    22 Oct 2014 | 2:19 am
    Compiled by Maria Popova at The post Writers On Writing appeared first on Joseph Ratliff.
  • The #Streitfeldian Curse Strikes Again

    Joseph Ratliff
    13 Oct 2014 | 4:06 pm
    David Streitfeld, writing for the New York Times, damages their brand with another poorly researched hit piece on Amazon. So #Streitfeldian. He failed to research the context behind a comment he used in the piece, among other glaring errors that have been pointed out clearly by other writers (about other pieces he has written). I won’t repeat those here (click on the links). The hit piece that makes today’s news has made The Passive Voice though, so that’s a plus. NOTE:  “Streitfeldian” is a term coined by J.A. Konrath, not me, I did start a Twitter hashtag…
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    Imagine Your Reality : Holistic Business Coaching

  • The Importance of Social Sensitivity in Business

    19 Nov 2014 | 11:00 am
    I’m reading Focus by Daniel Goleman. One of the topics he discusses is social sensitivity, which is being able to recognize social contexts and cues in conversations. In business, and in life, this is an important skill to have because it demonstrates that you are aware of other people in social and business situations. If you’ve ever been in a situation where someone isn’t socially sensitive, you know what its like. The person keeps talking about themselves and whatever they are interested in, and doesn’t listen to anything you say and refuses to see the nonverbal…
  • How consistency defines your networking

    12 Nov 2014 | 11:00 am
    One of the keys to successful networking is consistently showing up to the networking events, as well as consistently doing other networking activities that help you bring value to the group. When I go to lead referral networking groups and people in the group only attend such a group on occasion, what it creates is a poison to the group. The morale of the group goes down and the consequent leads also go down because people in the group don’t believe in it. Recently, at one of my own groups, a fellow member pointed out that when people miss the networking meeting because they choose to…
  • When personalizing email becomes marketing spam

    5 Nov 2014 | 11:00 am
    The other day I received an email from an acquaintance with a subject line that indicated he was seeking some help. I was curious so I opened the email and I saw it was personalized to me and the message indicated he wanted to stay in touch and asked me to click a link. I checked the link without clicking it and saw it lead to his website, so I went there and what I saw was a signup form for his email newsletter. I closed the page, feeling that what I’d seen wasn’t a genuine attempt to reach out so much as an attempt to get me to sign up for his newsletter. And ironically if…
  • Why your Core Values are part of your Marketing

    29 Oct 2014 | 11:00 am
    One of the changes I’ve made to my marketing is the inclusion of my core values into my marketing message. Typically we are told that the marketing message should be about the people who need our services, with minimal discussion focused on ourselves, but I find that integrating your core values into your marketing is essential because it helps people understand what drives you to do what you do and explains why you will take care of them. When people understand your motivation for doing what you do, it helps them understand how you’ll help them as well as what you’ll do to…
  • Why I don’t believe in B2B or B2C Exclusive Leads groups

    22 Oct 2014 | 11:00 am
    I’ve belonged to a number of different lead referral organizations. One element most of them have had in common is a tendency to create lead referral groups that are specifically for business to consumer businesses (B2C) or business to business businesses (B2B) with never the two groups meeting because theoretically neither has much to offer to the other in terms of lead generation. I think this kind of approach to lead referral groups is flawed, and makes either type of group less effective because arbitrary distinctions are used to try and refine lead generation in a manner that may…
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    B2B Marketing Blog | Webbiquity

  • 6 Traits of Highly Effective Data Analysts

    18 Nov 2014 | 3:37 am
    Guest post by Robert Murphy, Managing Partner at Movéo. In today’s world, technology and marketing conditions are dynamic, but clients still demand predictable results, minimized waste and accountability. In order to achieve these goals, marketers must master the ability to collect the right data and then glean insights to drive strategy and measure effectiveness. The smartest marketers not only understand this approach, but are leading the charge to take it mainstream. While the notion seems simple enough, the majority of marketers have not mastered the skills and processes needed to be…
  • Funny Business: The Best Digital Marketing Humor, 2014 Edition

    11 Nov 2014 | 5:33 pm
    What are you laughing at? If the answer is “nothing,” then you need to read this post! Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us. Kick back, relax for a few minutes, and check out these 24 examples of some of the best marketing and business humor of the past year or so. The Most Epic Safety Video Ever Made by Air New Zealand Air New Zealand celebrates it’s tie in with the popular Hobbit Trilogy movie franchise by creating quite possibly the best airplane safety…
  • 14 Key Takeaways from the B2B Content Marketing Report

    3 Nov 2014 | 3:41 am
    The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. For example, having a documented strategy makes companies much more successful–but only 30% of firms have a formally documented content strategy. And content marketing ROI remains difficult to measure. Here are more than a dozen noteworthy findings from the report. 1. Current customers may be…
  • Accomplish More, Stress Less – Five Ways to Be More Productive

    29 Oct 2014 | 3:31 am
    If there’s one universal truth in business today, it’s that everyone is busy. This is what drives people to try to multitask (even though it’s not possible). It’s why we’re told that as marketers, we have only 30 seconds (or less) to get a reader’s attention, and why 40% of website visitors will abandon a page that takes more than three seconds to load (four or five seconds – who’s got that kind of time?!). It’s certainly not the case that five years ago, workers had all the time in the world–that they could stresslessly ponder the…
  • 11 Remarkable Guides to Marketing, Search, and Life

    21 Oct 2014 | 3:18 am
    In addition to providing original content for marketing and PR professionals, this blog frequently highlights “best of” content across a variety of topic areas including search engine optimization (SEO), social media marketing, social PR, and web presence optimization (WPO)—the discipline that ties together these areas plus online advertising and content marketing. In the process of curating noteworthy content from the industry’s best minds, some posts and articles are discovered which clearly merit recognition, but don’t fit neatly into any online marketing…
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  • Emma Social recap: The Annual Emma 25 edition
    21 Nov 2014 | 8:57 am
    It’s Emma 25 time! At the end of each year, we like to recognize the amazing work being done by nonprofits in their communities by awarding 25 deserving organizations with a free Emma account for life. We all have our favorite nonprofits and causes, so spread the word, won’t you? And in keeping with the Emma 25 spirit of giving and sharing, we’ve loaded up this edition of the social recap with stats, tips and best practices to put you on your audience's Nice List this holiday season and get a head start on 2015. Best practices The busy marketer's guide to the 2014…
  • 3 proven methods to make it easier to sign up to your email list
    20 Nov 2014 | 10:20 am
    Email is the most effective way to get new customers and stay in touch with existing customers, but still it can feel tough to grow your email list. Before we look at three easy ways to grow your email list, let’s look at how email compares to social media. According to a McKinsey report earlier this year, email is a significantly more effective acquisition tool than social media—nearly 40 times more effective than Facebook and Twitter combined! 91 percent of all US consumers use email daily, and emails drive purchases at 3X the rate of social media. Oh, and the average order…
  • 21 must-know email automation stats
    18 Nov 2014 | 5:48 am
    It's no secret that we've been talking a lot about automation around these parts lately. We've discussed a bunch of different ways marketers can automate, created a handy guide for getting started and even shared some sneak peeks at the expanded automation product we're rolling out. We promise we've tried to keep the PDA to a minimum, but you might be wondering why we've gone so gaga over automation. It's because it works – and we're big fans of anything that gets great results AND makes our marketing lives easier at the same time. But don't…
  • Automated email workflows for the modern marketer [video]
    6 Nov 2014 | 12:46 pm
    We recently hosted a livecast for Emma customers to get an early look at our upcoming automation features. Automation product owner Cody De Vos and client success specialist Rachel Rogers walked attendees through their favorite aspects of the soon-to-be-released Automation section in Emma. You can watch the full webinar here, or check out my favorite clips from the sneak peek! Create a series to share information over time First, Rachel explained just how easy it is to create a series of automated emails for welcoming new subscribers, sharing information leading up to and after an event,…
  • The busy marketer’s guide to the 2014 holiday season
    3 Nov 2014 | 4:01 am
      To help your content cut through the clutter all holiday season long, we joined forces with our friends at Outbrain to bring you the latest holiday marketing insights. We analyzed the trends from our customers’ emails during the 2013 holiday season and combined them with key findings from Outbrain’s recent holiday content study. Smart marketing during the holidays requires equal parts strategic planning, flexibility and peppermint mocha syrup. You're on your own for the sugar rush, but this guide is packed full of insights and advice that can help any marketer make the…
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    Yodle Company Blog

  • How Do You Grow Your E-mail Marketing List?

    Francesca Di Meglio
    20 Nov 2014 | 2:37 pm
    E-mail is one of the best ways to promote your business and interact with customers and prospects. Consider that 74 percent of consumers prefer to hear from businesses via e-mail. Communicating via e-mail offers, for example, an opportunity to share information on deals or educate people on topics relevant to your business and industry. Just make sure that the e-mail message you are sending are useful and engaging. Otherwise, some people on the list will want off the list. And your potential customers will soon start to view you as that guy you’ve rejected, who keeps nagging you to go on a…
  • How to Take a Breather at Thanksgiving this Year…And What You’ll Gain if You Succeed

    Radley Moss
    19 Nov 2014 | 8:15 am
    You’re about to take a first bite of turkey when your phone vibrates in your pocket. You ignore it, but it buzzes again, like a disagreeable Thanksgiving guest insistent on taking over the conversation. Peeking at your messages under the table cloth you see an urgent plea from a customer. In a flash, you’re apologizing to your hosts and dashing out the door to help—long before the apple pie is served. Sound familiar? Many owners of service businesses, from contracting firms to towing services, face holiday scenarios like this. An ADT survey in August showed that 45% of owners find it…
  • Have I Got News for You

    Radley Moss
    18 Nov 2014 | 2:16 pm
    Looking for the next big move that’ll help you win market share? Keeping your business in fighting shape is the key. To help you rise above your competition, we’ve curated a collection of recent must-read stories that could help you dominate. This is the first in a new regular “Have I Got News for You” series. Let us know in the comments box below if you have recently read any other interesting stories that are worth sharing with our small business owner community. “The Impact of Entrepreneurs’ Psychology on Their Businesses”: Are you your business’s most powerful weapon?
  • What are you Thankful for?

    Angelica Diamond
    18 Nov 2014 | 11:00 am
    With Thanksgiving quickly approaching, we thought this would be a good time to take a step back and talk with some of our small business customers to find out what they’re most thankful for personally and professionally this year. We discovered that our customers have accomplished a lot this year, from new highs with their businesses and giving jobs to family to taking their grandchildren on dream vacations and welcoming new additions. We hope you enjoy their sentiments as much as we did. We’d love to hear from you about what you’re most thankful for this holiday season in the comments…
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    Crenshaw Communications

  • Stories The PR World Can Be Thankful For

    Michelle Han
    20 Nov 2014 | 3:42 pm
    Sometimes it can seem like much of what we do in the PR agency business involves managing information and its potentially negative implications. The media love a “bad news” story, and crisis management is a multi-million dollar industry. That’s why it’s refreshing when you come across stories that just make you grateful. (And it’s scientifically proven that being thankful is good for your health!) So with Thanksgiving right around the corner, we’re taking the opportunity to give thanks for the stuff happening out there that has earned some well-deserved…
  • Is Anything Ever Really Off The Record?

    Dorothy Crenshaw
    18 Nov 2014 | 8:46 am
    Uber hit another reputation speedbump yesterday when one of its senior executives shared an unusual suggestion for generating better PR for the brand with a group of notables. At a celebrity-studded dinner in New York, SVP of Business Emil Michael floated the idea of hiring opposition researchers to dig up dirt on journalists who’ve been hard on the company in order to “give them a taste of their own medicine.” Michael singled out Pando Daily’s Sarah Lacy, who has accused Uber of encouraging a misogynistic culture. Talk about a trainwreck (car wreck?). Apparently…
  • 5 Steps To A PR Influencer Strategy

    Marijane Funess
    18 Nov 2014 | 6:04 am
    Tapping the power of influencers can be a PR agency‘s not-so-secret weapon and an indispensable tool of good marketing. Whether it was your best friend in middle school talking up the new boy band or curiosity about the champagne brand Kim Kardashian, ahem, poured in her ubiquitous photo, there are definitely personalities who can affect decisions. (Although in the case of the Kardashian image, the answer is none, since no champagne wanted that notoriety). Influential figures who have sway because of their real or perceived authority, knowledge, or position, are of strategic…
  • PR Lessons from Taylor Swift

    Michelle Han
    14 Nov 2014 | 8:37 am
    There’s no escaping the Taylor Swift PR phenomenon – like it or not, the millennial pop  queen is everywhere! This week she promptly became the only recording artist in history to sell more than 1 million albums in a week, three times in a row. And her decision to pull all her music from the increasingly dominant Spotify only magnified the tidal wave of coverage surrounding the 24-year-old star, making it irresistible not to draw a list of PR do’s and don’ts. DO speak to your audience.  Taylor Swift does this well. She knows exactly who her fans are and speaks to…
  • Six Reasons A PR Agency Should Drop A Client

    Dorothy Crenshaw
    14 Nov 2014 | 6:36 am
    As posted previously, the Jian Ghomeshi sex abuse scandal is a PR meltdown – a real study in a breathtakingly swift public fall from grace. In PR land, it’s also a knotty moral dilemma for any PR or crisis agency who might take him on. The whole mess is a reminder that, just as no one marries with the thought of divorce, few agencies expect to have to fire a client. Yet there are valid reasons for dropping a client company. Here are the most compelling ones. Ethical objections. Every agency has its own criteria for the clients it accepts, as we saw in the pledge by many large PR…
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    Business 2 Community

  • The State of Baby Boomers in America

    Marc Miller
    22 Nov 2014 | 4:58 pm
    Baby Boomers in America Baby Boomers in America are in the process of dividing into multiple groups as we all approach the traditional retirement age of 65. Unfortunately, I see a very disturbing trend that I would like to discuss in this post. Baby Boomers in America and Encore Careers Recently, announced their 2014 Purpose Prize Award winners. The purpose prize is given to six inspiring social innovators over 60 who are working to advance the social good in their communities and the world. These are tremendously inspiring stories of people who have decided to dedicate their later…
  • Hillary Clinton: Obama Immigration Action ‘Historic’

    Gene Giannotta
    22 Nov 2014 | 4:53 pm
    Hillary Clinton called President Obama’s immigration actions “historic” during an event in New York City Friday night. “It’s really the lives of people who are in many instances longtime residents and workers who have not only raised children, but made contributions and in many, many instances, because of the way our system operates, paid taxes already,” Clinton said, according to Politico. The likely 2016 presidential candidate said that Obama acted “in the face of not only past inaction but, I think it’s fair to say for those of us who have observed the Congress’s attitude…
  • Norman Reedus Injured By On-Set Explosion? Rumor Terrifying Fans Is False

    Steph Bazzle
    22 Nov 2014 | 4:16 pm
    Was Norman Reedus injured by an injury on the set of The Walking Dead, and left in critical condition? That’s the claim of an article that’s scaring fans and getting thousands of shares across social media. However, there’s one key point Reedus’ frightened fans are missing: the article comes from a satire website. According to the story posted on the satire site Empire News, Reedus was hit by shrapnel when an explosive device used to mimic the sound of gunfire went off in Andrew Lincoln’s backpack. A small explosive charge used to simulate gunfire went off inside…
  • Constructing New Narratives For New Strategic Directions

    Leslie Brokaw
    22 Nov 2014 | 4:00 pm
    “Work to construct strategic narratives is not easy, linear or straightforward,” writes Sarah Kaplan (Rotman School of Management) and Wanda Orlikowski (MIT Sloan School of Management). However, they say, “managers need to engage directly with the past to shape a narrative that connects a particular understanding of history to a new future direction.” In times of great change, how can managers develop and build momentum for innovative strategies? That’s the question posed in Sarah Kaplan (Rotman School of Management) and Wanda Orlikowski (MIT Sloan School of Management) in their…
  • AT&T Wireless Outage Causes 36 Hour Interruption For Entire City; Customers Denied Service Credit

    James Kosur
    22 Nov 2014 | 3:33 pm
    AT&T Wireless’ new slogan is “Mobilizing Your World,” but what happens when the company fails to mobilize your world? What happens when an entire city loses connectivity for more than 36 hours? I live in a small town in Central, Illinois. My little town of just under 3,000 people features a brand new AT&T tower that was installed in the last 4 years. Three months ago, the cellular network lost connectivity to the townr for nearly 12 hours. At the time of that disconnect I was credited $15 for loss of service. On Friday November 21, at approximately 6am we lost…
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    B2B Marketing Insider

  • The Content Marketing Word Of The Year?

    Michael Brenner
    19 Nov 2014 | 4:31 am
    Well if you haven’t heard, Oxford Dictionary has released their annual “word of the year.” After 2013’s word of the year selfie, the 2014 word of the year is vape. The word is short for vaporize and also comes in verb form (vaping). It means ‘to inhale and exhale the vapor produced by an electronic cigarette or similar device.’ Some of the runner-ups were contactless, (relating to mobile phones and payments) and slacktivism, (supporting a worthy cause with little or no effort such as signing an e-petition, and budtender, (the person who dispenses marijuana…
  • The Top 200 Content Marketing Brands And Influencers

    Michael Brenner
    17 Nov 2014 | 4:00 am
    One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?” on the topic. It is human nature to look for validation, expert advice and insights from those who understand a topic and seem to know what they are talking about. This is true in just about any major decision, including who we buy from. While there is a ton of healthy debate about online influence and the companies that measure it, I think it’s important to understand how to gain influence and authority and learn from those who have…
  • The 15 Best LinkedIn Pulse Articles On Marketing

    Michael Brenner
    12 Nov 2014 | 6:54 am
    I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I started publishing on Slideshare in July of 2010. And now I’m seeing almost as much traffic and engagement there than I receive on my blog. Thousands of new visitors every month! I continue to believe Slideshare is one of the greatest opportunities in content marketing. Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. And while none of my posts “went viral,” I am engaging with thousands of new readers each…
  • The Real Time Marketing Myth – How To Win The Superbowl

    Michael Brenner
    10 Nov 2014 | 5:15 am
    Ever since Oreo’s famous “dunk in the dark” tweet moment, brands have been dancing to the tune of so-called “real-time marketing.” With each holiday, award ceremony and cultural event, brands have gathered their agencies, PR team and lawyers and made awkward, sad and sometimes pathetic attempts at being “hip,” “in the moment,” and “culturally relevant.” Brand attempts at Real time marketing have faired so poorly that there’s even a Tumblr blog called “Real Time Marketing Sucks.” You can follow them on Twitter…
  • Content Marketing Is The Only Marketing Left

    Michael Brenner
    3 Nov 2014 | 6:26 am
    This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit, I shared my view on how the future of marketing is all about content marketing. I talked about how content marketing, storytelling and brand publishing are more than just buzzwords. Here is a transcript of the talk and a link to the slides and videos I shared. Stories have helped us connect with our fellow human beings since the dawn of time. But as we have evolved, each new communication platform creates…
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    Value Acceleration

  • Strategic Execution: Getting The Right Things Done

    18 Nov 2014 | 7:56 am
    In his book, The 8th Habit, Steven Covey notes that only about 33% of employees know where the company is going (or at least trying to go); 22% can connect the dots between their goals and the company’s goals; and then (big surprise … NOT) only 9% are highly energized and committed. Why is turning strategic plans into action such a difficult problem? The age-old axiom that strategic plans end up on the shelf or in a drawer continues unabated. And it doesn’t have to be that way. There is a very simple process that aligns goals with actions thru strategy. We call it Strategic…
  • Marketing Operations: Foundational or Supportive?

    11 Nov 2014 | 7:55 am
    My friend Gary Katz, posed the question that is the title of this post recently. He then posited this answer: Marketing’s foundation comes from understanding your target market, how they buy and matching how they buy with your solutions, messaging and delivery. It is based on understanding the customer’s needs and how one’s company fulfills those needs effectively. Marketing operations is the facilitator that helps marketing and sales understand if you are accomplishing that mission, how you are doing it, how fast you are doing it and if everything you are doing is working: Providing…
  • Compromise Is Not Win-Win; And Split The Difference Isn’t “Fair”

    6 Nov 2014 | 7:39 am
    Compromise is not a win-win, it is in fact a lose-lose. You give up something you want in exchange for the other side giving up something they want. Often compromise is necessary at the end of a negotiation to make a “deal.” However, it should rarely be used at the beginning. Further Split The Difference is not necessarily fair, though most Americans think it is, and experienced negotiators will use it as a tactic to get the outcome they want. I was reminded of both of these tactics when talking with a friend who had just finished a six figure renovation of their house. I am…
  • Where’s The Disruption Opportunity Really?

    4 Nov 2014 | 7:37 am
    Philip Kotler, recognized Marketing Guru and Professor, said, “…most of the impact of marketing is felt before the product is produced, not after.” And yet almost everything we read about today is tactics for improving what Marketing does after the product is produced. My friends at the ANA did a study with McKinsey on the need for disruption in Marketing. Their findings were interesting, and yet none of them had anything to do with what Kotler claims provides the most impact, “before the product is produced.” I wondered why that was. Could it be that Kotler knows less than…
  • It’s Still About Execution

    28 Oct 2014 | 7:16 am
    Most CPG companies spend a fortune on branding. I wanted a Diet Dr. Pepper the other night and found these two machines at the place I was visiting. Which one do you think would have the Diet Dr. Pepper in it? Since I set it up you might have guessed right, but the average person would have gone to the Dr. Pepper machine and been disappointed. It had Dr. Pepper and several Coke products. The Pepsi machine, did though have Diet Dr. Pepper, and likely would not have been checked by those looking for a Diet Dr. Pepper. I only looked because I walked right by it after not finding it in the other…
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  • Source Phoenix Review: A Live 2-Week SEO Case Study

    27 Oct 2014 | 8:13 am
    Over the coming fortnight you’re going to hear a lot about Source Phoenix, a product being launched by Alex Becker but not something I would call an Alex Becker product. Alex has pulled together other highly successful SEO’s – such as Kotton Grammer and Dan Anderson – to show how they’re making over $300,000 per month combined. I’ve purchased a lot of Becker’s products but have only ever promoted one (which was incidentally my first big affiliate promotion ever). Similarly when everyone was pushing Cloud PBN I was telling people to stay clear because…
  • Why I’ll Keep Growing My Private Link Network After Google’s “Crackdown”

    25 Sep 2014 | 5:02 am
    In early 2007 I fell asleep on a bus home from college. I had a weird dream that I saw Jane Copland, Rebecca Kelley and Rand Fiskhin (all of SEOmoz at the time) sitting at the front of the bus. The conversation we had wasn’t very interesting, and it probably shows a very geeky time of my youth, but it does highlight one thing: Even at 16 I was crazy about SEO and the communities discussing it. In the last 72 hours the SEO world has gone crazy about the news that PBN’s (Private Blog Networks) are being hit by Google. The one person I’ve looked up to all of this time, Rand…
  • SEO and the Stock Market: How to Profit from Google Penalties

    12 Sep 2014 | 4:33 am
    We all know that Google updates can be highly frustrating, especially when Google are never forthcoming about exactly what changed and what you can do about it if you feel you were unfairly penalised. For some though, Google changes can slice millions of dollars off the valuation of your company. When Panda 4.0 was rolled out on May 22nd, Retail Me Not’s stock dropped 10% or in other words, Google’s change helped to wipe $170 million from their market cap in a single day. While eBay also took a hit on the same day, estimated to have lost rankings for up to 80% of long-tail…
  • 72 Hours Only: How to Become a Podcast Millionaire

    8 Sep 2014 | 9:51 am
    I recently did something I’ve never done before: Whipped out my credit card in the middle of a packed club and punched my digits into an order form to purchase a WordPress plugin. It’s a plugin that has totally transformed how I look at publishing information online and something I expect to use for many years to come. It has nothing to do with writing, however. Instead, it’s designed to help make your podcast easier to digest for your audience, and easier to grow for you. Here’s the kicker: It’s only available for 72 hours, or when 300 licenses are sold.
  • Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

    27 Aug 2014 | 7:04 am
    As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Today I would like to introduce one of those people, Matt Prados, to the world. Matt has managed to build a 7-figure yearly revenue stream running his SEO business by targeting two specialist niches in the medical field. Matt, from Southern California, is someone Diggy and I have been in touch with for all of 2014 and thought it’s about time we got him on the site to share his knowledge. This is a…
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  • Freebie Friday #6! (Hand Upsells That Can Boost Your Numbers)

    Naomi Dunford
    21 Nov 2014 | 12:52 pm
    Freebie Friday continues! If you missed the last few weeks’ editions, then check them out here: Getting Great Testimonials Training People To Be Trained By You Clear, Not Clever Titling Using Transitions To Boost Sales Page Conversion Increasing Click Through Rate On Launch Emails (We’ll wait.) This week’s release is “Hand Upsells That Can Boost Your Numbers”. For those new to Freebie Friday, we are sending out samples from our BIG LAUNCH class (opening up in late December) so you can get a feel for what’s inside. These freebies are what we call the…
  • “No Advice, Please”

    Naomi Dunford
    18 Nov 2014 | 9:36 pm
    This post by request from Laurie. “How do I show my ittybiz to the people I care about without getting advice I’m not ready for yet? I’m almost ready to go live with my business and I want to show it to some people I care about. The problem is, every time I’ve tried, they say something “helpful” which is not helpful at all!” - Laurie Back when I was dating, I used to have a little catchphrase that I would repeat back in my head whenever I went through a particularly disastrous disaster. “I try to learn something from everyone I date, even if…
  • Universal Specificity, or How To Write Blog Posts Everyone Will Like

    Naomi Dunford
    12 Nov 2014 | 6:24 pm
    Sharise asks, “I want to work with people on a variety of things. The basic goal is helping clients make progress on the goals and projects that are important to them, but this can be anything from writing a book, to finding a relationship, to starting a business. Does this mean I’m limited in what I can talk about because covering too many different areas is going to look scattered and unfocused?” This is what we call a very good question. Here is our answer. (We are writing this answer from the perspective of coaches, so if you’re not a coach, use your wonderful powers…
  • Should you jump? (Will the net appear?)

    Naomi Dunford
    10 Nov 2014 | 9:00 pm
    This repost by request from Julie. Every now and again, you’ll hear the expression, “Jump, and the net will appear.” This is meant to mean that when you are in a situation where you want to make a big change and that big change involves a lot of (real or perceived) risk – such as jumping off a cliff – you should take the risk. While you cannot see a net now – and indeed, the net is not there now – it will “appear” when you take the jump. (Causality, while unstated, is implied.) For obvious reasons, some people have trouble with this advice. I was…
  • Freebie Friday #5! (Increasing Click Through Rate On Launch Emails)

    Naomi Dunford
    7 Nov 2014 | 1:03 pm
    Freebie Friday continues! If you missed the last few weeks’ editions, then check them out here: Getting Great Testimonials Training People To Be Trained By You Clear, Not Clever Titling Using Transitions To Boost Sales Page Conversion (We’ll wait.) This week’s release is “Increasing Click Through Rate On Launch Emails”. For those new to Freebie Friday, we are sending out samples from our BIG LAUNCH class (opening up in late December) so you can get a feel for what’s inside. These freebies are what we call the “Launch Multipliers”, which are…
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    The Online Community Guide

  • The Rapid Trend Towards Two-Factor Authentication

    Richard Millington
    21 Nov 2014 | 7:30 am
    Two-factor authentication will soon become the norm.  Almost every large organisation (with at least one competent security professional) we work with will now only use a platform with two-factor authentication. Here's a simple explanation.  Authentication (checking you're the right person to be accessing the community) can be done by three factors: 1) Knowledge - Something the user knows (e.g. a username/password) 2) Possession - Something the user has (e.g. a mobile phone/bank card) 3) Inherence - Something the user is (e.g. biometrics - fingerprint/voice/retina) In the…
  • A Recommended Video Collection (and a free video)

    Richard Millington
    20 Nov 2014 | 7:30 am
    A few months ago, I was honoured to speak at Moz's incredible Inbound Marketing Conference. I learned more from this conference than any other I've been to.  They have just released their video bundle, you can buy 17 hours of footage from terrific speakers for $399. I recommend it.  You can watch my talk below:   Richard Millington, FeverBee: How To Use Social Science To Build Highly Addictive Communities (MozCon - 2014) from FeverBee on Vimeo.
  • If You Want Members To Take Action

    Richard Millington
    19 Nov 2014 | 7:30 am
    If you're trying to get a community to take action, make sure the action is something members will enjoy.  Telling members to sign petitions, write letters to their politicians, stand in the cold and shout at people entering shops aren't tactics people will enjoy. It's hard to get people to take action, if the action is something we don't want to do.  You can ask members to give you feedback, or you can ask them to tell you the one thing they dislike about your products. You can ask them to pretend they're the CEO, what would they change on their first…
  • Motives Matter To Members - Building A Community When Trust In Institutions Is Low

    Richard Millington
    17 Nov 2014 | 11:18 pm
    When a member joins your community, they're giving you power. The more people in your community, the more power you have. That power might mean more money, more prestige, greater efficacy, bargaining rights etc... Members don't mind you benefitting from their participation - as long as they feel you have their best interests at heart first.  They leave if they feel they're being used. In fact, they don't even join if they feel it's a marketing ploy.  Trust in almost all institutions is shockingly low. It's hard to overcome this trust gap. If members…
  • SPRINT Europe 2015: Call For Speakers

    Richard Millington
    17 Nov 2014 | 3:55 am
    We've begun planning the programme for next year's FeverBee SPRINT Europe (formerly the Virtual Community Summit).   We would like your help to find the best speakers in Europe (and perhaps bring a few over from the USA too).    Our formula is simple.   We want to find the top experts who we can work with to share very specific, practical, advice.    We're keen to get speakers who can explain: How to optimize and design a community platform. How to increase activity in a community. How to promote or grow membership in a community. How to get…
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    About Leads

  • Improve Your AdWords Performance in 3 Steps with Callout Ad Extensions

    John LaGrace
    12 Nov 2014 | 4:18 am
    When constructing ad copy, the overall goal is to improve your ad relevancy, distinguish yourself from competitors, and pay less for your click. Well how do you do this? By both creating a relevant ad and launching helpful ad extensions. Google has many different types of extensions, including sitelink, review, call, location, etc. Callout Ad Extensions are one of the most recent types of extensions, launched in early September. Callout ad extensions allow you to include added text and detailed information within search ads, with the overall goal of increasing your click-through rates. This…
  • AdWords Search Queries: Changes Coming in September

    Kevin Rivera
    19 Aug 2014 | 12:09 pm
    Google is rolling out a major change to keyword matching in AdWords next month and there is nothing you can do to stop it. Beginning in late September, all Phrase and Exact match search queries will include close variants and misspellings, meaning that pure exact match keywords as we know it are dead. Forever. But do not fear AdWords Gurus; this will more than likely have a positive effect on your campaigns – if you notice a change at all. “Include Close Variants” is the default keyword matching option setting in AdWords, and most advertisers have been taking advantage of close variants…
  • Announcing: The Best Work Life Balance Blogs of 2014

    Sylvia Rosen
    12 Aug 2014 | 8:51 am
    Not to be a “Debby Downer” but…. Summer is almost over and 2014 is past the halfway mark. How are your New Year’s resolutions going? Have you been making it to the gym three times a week? Have you learned how to cook? Did you take that family vacation to Aruba? If your immediate reaction to these questions is, “I wish…but work always gets in the way” – never fear because the latest Best of BuyerZone edition is here! The Best Work Life Balance Blogs of 2014 In this edition, we highlight ten work-life balance blogs that can help you take control of your life…
  • BuyerZone on the road!

    Jeff Gordon
    31 Jul 2014 | 4:00 am
    The BuyerZone team is hitting the road this August and we want to connect with you if you’ll be in the New York City area the week of August 11-15. We’ll be exhibiting at Affiliate Summit and LeadsCon and would love to meet with you and discuss how we can work together or enhance our existing partnership! Here are the details: Affiliate Summit East Booth 212 August 11-12, 2014 Marriott Marquis New York, New York LeadsCon East Booth 411 August 14-15, 2014 Marriott Marquis New York, New York If you’ll be attending either show, please stop by our booth – we’d love to…
  • Grow Your GDN Campaigns with Google Conversion Optimizer

    Dana Berardi
    10 Jul 2014 | 6:42 am
      As I explained in my last blog post, the Google Display Network offers a variety of targeting and bid options; one of which is an automated bidding tool called Conversion Optimizer. Using Conversion Optimizer is an efficient way to get as many conversions as possible at a CPA you set as your target. Allow me to explain… Google Conversion Optimizer analyzes your historical data (and a number of other factors) to predict the likelihood that your ad will lead to a conversion. The goal of Conversion Optimizer is to get the most conversions given your Max CPA (the most you are willing to…
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    BlogNotions - Marketers

  • Bing´s Mobile Ranking Factors, Facebook Thanks, Top-of-Funnel Channels, Speedlink 47:2014

    Francisco Perez
    22 Nov 2014 | 3:44 am
    Hi everyone, hope you all had a great and productive week! It is no longer an if, rather a when and how should you implement your sites mobile friendliness. Mobile usage has been growing stronger and stronger, and aside from responsive WordPress themes, there are some more factors surrounding mobile SEO. Bing for example has written a blog post about how some of the factors come into play when it comes to mobile relevance and ranking in mobile results. Mir Rosenberg – Principal Program Manager, among other things, says … Mobile Ranking Techniques As always, there are many ranking…
  • 55 Best SEO WordPress Themes – Part 2

    Francisco Perez
    21 Nov 2014 | 2:21 am
    Following part 1 of the Best SEO WordPress Themes published last week, here´s part 2 to complete the article. 31. Xmax Xmax is another great magazine WordPress theme with clean, modern design and lots of great features. It is ideal for news, blogs and online shop sites. The theme is fully responsive, fast, HTML5/CSS3 ready and much more. In short, the theme is perfectly ready to mingle with SEO and would bring you good rank in less time. 32. Medicate Medicate, as the name indicates, is a premium WordPress theme for Health and Medical websites and blogs. It is very efficient and comes…
  • 55 Best SEO WordPress Themes – Part 2

    Francisco Perez
    21 Nov 2014 | 2:21 am
    Following part 1 of the Best SEO WordPress Themes published last week, here´s part 2 to complete the article. 31. Xmax Xmax is another great magazine WordPress theme with clean, modern design and lots of great features. It is ideal for news, blogs and online shop sites. The theme is fully responsive, fast, HTML5/CSS3 ready and much more. In short, the theme is perfectly ready to mingle with SEO and would bring you good rank in less time. 32. Medicate Medicate, as the name indicates, is a premium WordPress theme for Health and Medical websites and blogs. It is very efficient and comes…
  • Are you feeling a little stressed?

    Drew McLellan
    19 Nov 2014 | 4:31 am
    Feeling a little stressed? As we head into Thanksgiving week, for many of us it signals the beginning of the last frenzied six weeks of the year. Stress is a natural part of life — but as a culture, we’ve upped the ante and are entering an era of super stress. The consequences of that super stress are showing up in every aspect of daily life and come with incredible costs as we wrestle with the consequences. Here’s the reality — it’s not going to be getting better any time soon. The causes of this heightened level of stress are here to stay and believe it or not,…
  • Video: Making The Invisible User Visible, A Major Benefit Of Marketing Automation

    Randy Shattuck
    18 Nov 2014 | 5:22 pm
    Most professional service firms broadcast an email newsletter to clients and prospects. If you firm is like most, you put a lot of time and effort into these newsletters. You probably track the sends, opens and clicks of the newsletter itself. But then what? What do your users do after they click through? What else do they access on your website? What pages do they visit? What other content assets do they read? Whose profiles do they look at? If you don’t know – then you have invisible users. This means you are missing huge opportunities to engage. Let’s fix that. Key Take-Away: Imagine…
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    Method Savvy

  • We’re Moving! Join Us For Our Holiday Open House

    Shana Simon
    20 Nov 2014 | 7:24 am
    In case you haven’t heard, we’re moving! Just in time for the holidays, Method Savvy will be moving to a new, and of course bigger, office in Durham! And did we mention it’s located right above Beer Durham? If you don’t have plans for Monday, December 15th join us for our holiday open house from 5:30 to 8:30. There will…Read more ›The post We’re Moving! Join Us For Our Holiday Open House appeared first on Method Savvy.
  • Method Savvy Receives 2014 MarCom Award

    Shana Simon
    13 Nov 2014 | 7:30 am
    We are happy to announce today that our client work was recognized with a 2014 Marcom Award! Of the competition’s 6,000 entries, Method Savvy’s work on behalf of client AvidXchange, Inc. took home a Gold Award for landing page design. AvidXchange, Inc. AvidXchange’s landing page optimization efforts to improve lead generation received a Gold Award, as the new design far…Read more ›The post Method Savvy Receives 2014 MarCom Award appeared first on Method Savvy.
  • New Year, New Budgets

    Shana Simon
    6 Nov 2014 | 10:09 am
    ’Tis budgeting season. And for many companies, this means taking a hard look at the processes and strategies that worked in 2014 and those that didn’t. The smartest companies ring in the New Year by auditing 2014 efforts to understand how to best capitalize on 2015. Some effective online tools we use to audit performance are: Peek to analyze and…Read more ›The post New Year, New Budgets appeared first on Method Savvy.
  • Method Savvy Honored Among Best Places to Work by Triangle Business Journal

    Shana Simon
    24 Jul 2014 | 6:22 am
    Durham, NC, July 24, 2014 – Method Savvy, the data-driven marketing agency, announced today that the Triangle Business Journal has named the company a winner of Best Places to Work in the Triangle. The award is part of the publication’s annual Best Places to Work Awards program and acknowledges Method Savvy’s accomplishment in creating a positive, team-oriented work environment that…Read more ›The post Method Savvy Honored Among Best Places to Work by Triangle Business Journal appeared first on Method Savvy.
  • Why You Should Hire USA’s Michael Bradley & Kyle Beckerman as Your Marketing Analysts

    Shana Simon
    23 Jun 2014 | 11:50 am
    The highly anticipated USA vs. Germany match will determine whether our great nation will advance in the World Cup. But how will we go about sealing our fate in the next round? Play defensively, offensively or perhaps strike a deal with the opponent seeing that our coach, Jurgen Klinsmann, is a former German World Cup player? No matter what, one…Read more ›The post Why You Should Hire USA’s Michael Bradley & Kyle Beckerman as Your Marketing Analysts appeared first on Method Savvy.
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    The Digital Letter

  • Uber’s Controversies Highlight A Growing Transformation of Its Utopian Vision To One of Chaos

    Ken Yeung
    20 Nov 2014 | 5:10 pm
    The word “disruption” has been thrown around in the tech industry rather nonchalantly over the past few years. The dictionary defines it as: “a disturbance or problems that interrupt an event, activity, or process.” And one company that has come up time and time again as the epitome of this phenomenon is Uber, the private car service that has Silicon Valley in a tizzy. Since its inception, the company’s CEO Travis Kalanick has publicly said the existing taxi industry is corrupt and there was a perception that Uber was the white knight sent to provide the…
  • Revel Systems Teams With Intuit On New Point-of-Sale With QuickBooks Online Support, Coming In 2015

    Ken Yeung
    18 Nov 2014 | 5:30 am
    Fresh off its $100 million Series C fundraising round, Revel Systems has announced a new partnership. At a soiree in San Francisco on Monday, the point-of-sale (POS) maker company’s co-founders disclosed that it is now partnering with Intuit and unveiled its new online iPad POS solution called QuickBooks Point of Sale powered by Revel Systems. It won’t be ready right away — Intuit says that it will be available in early 2015. Intuit made the most recent move to form a more solid partnership. A deal was previously in place where data was shared between both systems.
  • Throwing Out The Script: How Relationships Can Help Marketers Shape The Digital Age

    Ken Yeung
    7 Oct 2014 | 11:17 pm
    Twitter, Facebook, Google+, Email, LinkedIn, Snapchat, Tumblr, WordPress, and YouTube … all tools belonging to the world of social media. For marketers and those in the communication space, these are services that we’re looking out for because it’s going to help spread our message to as many people as possible. But for a few marketers, the idea isn’t about actual impact, it’s about following the same marketing behaviors time and time again. We’re swept up in the age of technology and trying out the next shiny object that we’re oblivious to what…
  • “The Burned-Out Blogger’s Guide” Is A Must-Read For PR Pros & Journalists To Create Good News

    Ken Yeung
    3 Oct 2014 | 6:23 pm
    In my short, but rather busy life as a reporter for The Next Web, I’ve had many encounters with people involved in the public relations game. And while there were certainly good ones, sadly there were a small group that wasn’t up to par. Now, I’ll admit that I’m not a seasoned veteran like many of the other members of the tech press corp, and there’s certainly quite a few questions that I have around the press-PR professional relationship. Thankfully there’s a new book by Jason Kincaid entitled “The Burned-Out Blogger’s Guide to PR” to help lay…
  • Echo’s New DIY Studio Service Aims To Enable Users To Create Branded Social Media ‘Experiences’

    Ken Yeung
    2 Oct 2014 | 7:44 am
    Social media engagement is certainly a program many brands and publishers have included in their marketing and public relations arsenal. However, for some, finding the right balance to create a proper environment that is seamless and native can be rather difficult. Does a business seek out developers to find ways to bring in feeds from available APIs? Should community managers be resigned to operating in a relative silo by managing all conversations on the respective services? Yes, there are useful dashboards to aggregate communications like with Hootsuite and Tweetdeck, but it’s still…
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    David Horne

  • Talking Shop on Digital Marketing Radio

    David Horne
    14 Nov 2014 | 7:02 pm
    A few weeks ago I had the pleasure of speaking with Digital Marketing Radio creator David Bain. If you’re interested in listening to us talk shop about agency life and where digital marketing is  headed, click here.   The post Talking Shop on Digital Marketing Radio appeared first on David Horne.
  • Bio

    David Horne
    11 Nov 2014 | 2:00 pm
    I’m David, a marketer, writer, founder, husband and dad living in NC. Currently, I’m partner in the modern marketing firm, Magnetic, and recently launched a subscription service called FanPack. Most of my work over the last decade has been designing with words and helping companies succeed by rethinking their marketing and simplifying strategy. I’ve been fortunate to learn from and work Read more The post Bio appeared first on David Horne.
  • Script Treatments: Final Pitch and Level 7

    David Horne
    9 Nov 2014 | 5:20 pm
    I’ve been working on a few short film ideas. After pitching them to a few folks, I narrowed down to the top two and wrote treatments. Let me know if you think one of them should be made. The Final Pitch By David Horne ELLA CLARK (33F) has one last chance to prove to herself, Read more The post Script Treatments: Final Pitch and Level 7 appeared first on David Horne.
  • The Art of Repositioning

    David Horne
    6 Oct 2014 | 5:30 pm
    Few things in the world of marketing are tougher to concept and successfully execute than repositioning a brand or product. The strategic graveyard is lined with the tombstones of well-intentioned repositioning gone wrong (cough – Club Med) . Even still, there are bright spots like Target, Mountain Dew (Thanks for the reminder Dr. C!) and Abercrombie Read more The post The Art of Repositioning appeared first on David Horne.
  • The Story Arc of Ideas

    David Horne
    28 Aug 2014 | 12:15 pm
    Depending on who you ask, ideas tend to range in value of being worth zilch to being worth billions. Some would say WhatsApp is a billion dollar idea, while Bic Underwear not so much. Ideas are like seeds. A seed’s value is in proportion to what it can produce. Ideas are like this too. Their Read more The post The Story Arc of Ideas appeared first on David Horne.
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  • Content Curation Enriches Content Marketing Programs (Phil Donaldson)
    19 Nov 2014 | 12:13 pm
    Financial Services marketing content from PropelGrowth ( Content curation is the practice of identifying, summarizing and sharing high-quality articles, blogs and other relevant content with your target audience. It can be an incredibly effective (and inexpensive) tactic for raising awareness of your brand, if it’s backed by a solid content marketing strategy. The beauty of content curation is that you don’t need to be a skilled writer or experienced subject matter expert to offer out timely, thought-provoking insights. Really, you just need a clear…
  • To Our Subscribers – We Need Your Help (Phil Donaldson)
    16 Nov 2014 | 4:24 am
    Financial Services marketing content from PropelGrowth ( This year, we’ve been doing a lot of work to improve your experience with our content. We migrated our blog RSS feed from Google’s Feedburner to Feedblitz We re-designed our landing pages to be more mobile-friendly, and we changed our email service. It didn’t all go smoothly, as our email subscribers experienced back in February — yet even that mistake had a silver lining! Thanks For Your Interest To those of you who have subscribed to receive PropelGrowth content, thanks so much! We hope that you…
  • Is Your Late Stage Content Increasing Fear? (Phil Donaldson)
    12 Nov 2014 | 3:00 am
    Financial Services marketing content from PropelGrowth ( Lately, I’ve been considering a change to PropelGrowth’s bookkeeping system, and this process has sent me down the trail of hunting for answers to lots of questions online. Part of my evaluation has included reviewing QuickBooks Online. Experimenting with Promotional Pricing The QuickBooks marketing department is experimenting with introductory pricing (a QB sales rep confirmed this). As a result, they’ve been changing the pricing on their website. They seem to have more than one website with pricing,…
  • Email Marketing – Implied vs Explicit Consent (Phil Donaldson)
    5 Nov 2014 | 3:00 am
    Financial Services marketing content from PropelGrowth ( In an earlier blog post, Complying With Anti-spam Laws, I gave a breakdown of the various email marketing laws by region. I also promised that this week I would provide greater detail on the concepts of implied consent and express consent as they relate to the different regions. So, here goes: A High Level Comparison On a basic level, implied consent is when an individual provides his or her email address to you during some form of business communication, but not necessarily for the purpose of signing up for…
  • 3 Cool LinkedIn Features to Help Content Marketing (Phil Donaldson)
    29 Oct 2014 | 9:46 am
    Financial Services marketing content from PropelGrowth ( Recently author, speaker and Head of Strategy at King Content, Todd Wheatland (@ToddWheatland) gave a great presentation on LinkedIn and SlideShare hacks at the Content Marketing World Conference 2014. In it, he provided several smart tips for getting real business results from LinkedIn. Here is a recap of some of the things Todd discussed along with our recommendations on how you can use LinkedIn to support your content marketing program. 1. LinkedIn Publishing In the not so distant past, LinkedIn…
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  • How Influential Is User Generated Content With Millennials? #infographic

    Dr. William J. Ward aka DR4WARD
    21 Nov 2014 | 4:04 am
    How Influential Is User Generated Content With Millennials? #infographic Crowdtap I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to…
  • How Has Technology Changed Marketing Over Time? #infographic

    Dr. William J. Ward aka DR4WARD
    21 Nov 2014 | 3:45 am
    How Has Technology Changed Marketing Over Time? #infographic IDF Marketing I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best…
  • What Are 5 Steps To Increase Your Content Views On Slideshare? #infographic

    Dr. William J. Ward aka DR4WARD
    21 Nov 2014 | 3:40 am
    What Are 5 Steps To Increase Your Content Views On Slideshare? #infographic WhoIsHostingThis? I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when…
  • What Are The Mental And Physical Benefits Of Going Offline? #infographic

    Dr. William J. Ward aka DR4WARD
    20 Nov 2014 | 5:28 am
    What Are The Mental And Physical Benefits Of Going Offline? #infographic WhoIsHostingThis? I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it…
  • What Are UK Employee Attitude And Engagement HR Benchmarks By Industry? #infographic

    Dr. William J. Ward aka DR4WARD
    20 Nov 2014 | 5:10 am
    What Are UK Employee Attitude And Engagement HR Benchmarks By Industry? #infographic ETS I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it…
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    Darren | Slaughter

  • How To Think About Marketing Going Into 2015

    20 Nov 2014 | 4:06 am
      Yesterday I was driving along thinking to myself, “How many contractors, large, small, medium, whatever, would still be around today, if they advertised during the good times?” What I mean by that is, I hear a lot of guys and girls say “Hey listen, we don’t need to advertise, we’ve got so much business and referrals, and we’re packed.” And I understand that. Referrals are a complement to the good work that you do. But it’s kind of like the ant and the grasshopper fable with advertising and marketing in that you have to continually store…
  • 5 Advantages of Social Media Advertising vs. Traditional Advertising For Contractors

    18 Nov 2014 | 4:01 am
    No matter how much you may have thought the Internet was a fad, you were wrong. The Internet over a period of time, has literally invaded all aspects of our lives and has now become the main channel of communication for everyone. With accessibility becoming easier in the form of smart phones, tablets and Wi-Fi hotspots, reaching people has never been easier for contractors. With the proliferation of constant access to the Web, online marketing has become the go to source for advertising budget allocation. This has given birth to a new trend which is known as Social Media Marketing since it…
  • 10 Tips to Great Contractor Logo Design (Infographic)

    13 Nov 2014 | 6:09 am
    You might be just starting out, you might be looking to rebrand. Either way you are staring at a blank page. You are no closer to a logo than you where yesterday but you need to get your shit together and get this done. Well, here are 10 logo commandments you can use. If you are still stuck, let us know, we can help. Click the image to make it larger. The post 10 Tips to Great Contractor Logo Design (Infographic) appeared first on Darren | Slaughter.
  • The Trouble with Site Design Programs Like Wix or Squarespace

    Gina S.
    12 Nov 2014 | 4:25 am
      Whether you’re starting a new company or looking to revamp your current look, your website is the most important part of your marketing arsenal. Let’s face it. Just about everyone you know, including yourself, searches for things online. Therefore, if you don’t have a website, you basically don’t exist to the majority of the population in your area. Now, you may not know the first thing about starting a website and look for a quick, easy fix such as Wix or Squarespace. Wix boasts more than 53 million users and offers free web design services featuring a simple…
  • Do You Need a Blog Management Services Company to Run Your Blog?

    11 Nov 2014 | 4:58 am
    A blog is a vital tool for any contractor website. No other website feature will increase your online traffic as much as a blog can. Having high quality content that your past clients and potential customers will value and want to share can help you increase sales, grow customer loyalty, and simplify customer service. These are all wonderful benefits that can be obtained through a small business blog, however, a blog also takes significant time and effort if it is to be done well. If you lack the time, resources, or skill to start and maintain a blog for your small business website, consider…
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  • Webolutions Provides Internet Marketing Speaker for NetSuite Partner Day

    19 Nov 2014 | 12:48 pm
    As a guest Internet marketing speaker for NetSuite’s first-ever Partner Day in Denver, CO, Webolutions’ Mike Hanbery focused on differentiation. On Tuesday, November 18, 2014, Webolutions Director of New Media Strategies, Mike Hanbery, addressed approximately 30 NetSuite resellers with a presentation titled Marketing Effectiveness in a Wired World. Hanbery’s presentation focused on the importance of identifying unique and compelling brand messages enabling companies to stand apart from NetSuite and each other. He touched on Search Engine Optimization (SEO), social media and email…
  • Denver SEO Firm Sounds Off on the Google Penguin 3.0 Release

    Sarah Boyd
    12 Nov 2014 | 7:39 am
    It’s official! Denver SEO Firm Webolutions (as well as many others) has been waiting and waiting…and waiting, but it’s finally happened. Google confirmed that it has updated its Penguin algorithm (filter) on Friday, October 17th. The Penguin algorithm was originally launched back in April 2012 to help identify websites trying to game the system by buying links or become part of link networks that were created for the purpose of boosting Google rankings. If you were caught, you were probably hit pretty hard by way of lost traffic and rankings.... Read More The post Denver SEO Firm Sounds…
  • Denver Social Media Group Prepares for Annual Gift Giveaway, SEO Discussion

    Mike Hanbery
    11 Nov 2014 | 3:20 pm
    On Friday, December 5, 2014, the largest and most established Denver social media marketing group will get together for its annual gift giveaway and what might end up being a brawl. Yes, we’re in the holiday spirit. And we’ve been coming at this together for five years, so we’re okay with a little family dust-up. Our topic is “Social Media and SEO: Allies, Enemies or One and the Same?” We’ll examine social media’s evolving role in helping pages and content rank in search engine results. A recent Google Hangout held... Read More The post Denver Social Media Group Prepares for…
  • Denver Marketing Agency Webolutions wins Davey Awards for Fossil Trace Golf Club Website

    Amy Martinez
    11 Nov 2014 | 2:11 pm
    The Academy of Interactive and Visual Arts (AIVA) recognized Denver marketing agency Webolutions with two 2014 Davey Awards. Denver website design for Fossil Trace Golf Club won in the categories of Sports Category and Visual Appeal. “Fossil Trace gave us an opportunity to spread our creative wings, which was necessary for the website to accurately showcase the unique experience and beauty for which the course is known,” said Webolutions founder and CEO John Vachalek. “We combined our 20 years of Denver website design experience with a client who is passionate... Read More The post…
  • Current Marketing Trends: Speeding the Marketing Automation Learning Curve

    Jody Martin
    11 Nov 2014 | 1:28 pm
    The recently published “State of Marketing Automation 2014” report based on a survey by Regalix Research sheds light on the growing importance of marketing automation for B2B marketers.  Current marketing trends suggest that these tools add significant ROI and will continue to grow in importance.  Consider some of the key facts uncovered in the recent study: 88% of marketers are either currently using or considering implementing marketing automation tools in the coming year. 69% of marketers who have not yet implemented marketing automation tools, plan to do so in the... Read More The…
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    Austin & Williams Unplugged

  • More Than a Digital Brochure: Tips for Developing a Credit Union Website That Works

    14 Nov 2014 | 8:41 am
    With more consumers making financial decisions online than ever before, credit unions with websites that amount to nothing more than the characteristic digital brochure are missing the mark. While it can be tempting, don't get caught up aesthetics alone. Redesigning your website isn't merely like repainting the walls of a branch; in actuality, it’s more like a branch that needs to be dismantled and rebuilt altogether. First, step back and contemplate how the new website can help to achieve the following goals: Lower acquisition cost of new members…
  • 5 Social Media Tips Your Brand Cannot Afford to Ignore

    14 Nov 2014 | 8:25 am
    Companies and brands can use social media to connect with audiences in more meaningful ways than ever. In the early days, social was a little awkward—like an uncomfortable cocktail party where you’d exchange a few words and then move on. Today, social is an ongoing conversation. Just make sure to understand the rules of engagement. Keep your social network profiles current. Operating hours changed? Update them on Facebook. Has your company gone through a rebranding? Make sure all your social channels reflect the new fonts, colors and taglines. Many consumers will never visit your…
  • The Shoe Must Fit, Even If It’s Not Your Style

    6 Nov 2014 | 10:02 am
    Branding is more than just a business buzzword. It creates, in the mind of customers and prospects, the perception that there is no “experience”—or product or service—quite like yours. In short, a brand offers the consumer a promise and then needs to deliver on it. I recently came across this quote from an article on TD Bank’s brand evolution, “If the old marketing mantra was, ‘Nothing happens until somebody sells something,’ the new philosophy could be ‘Nothing happens until somebody brands something.’" In such a competitive…
  • A Healthy Approach to Social Media

    30 Oct 2014 | 9:08 am
    In today’s fast-paced society, everyone and their mother is on some sort of social media—Facebook, LinkedIn, Twitter or Instagram, just to name a few. Social media has changed not only the way we communicate, but also the way that we get our information. More than 40% of consumers say that information found via social media affects the way that they deal with their health: What’s the latest workout? What’s the best diet? Who’s doing CrossFit? With so many new fitness crazes popping up, most people can be found with at least one health-related app. Popular health…
  • A New Approach. The Same Mission. (An Unlikely Source?)

    24 Oct 2014 | 9:51 am
    Memorial Sloan-Kettering (MSK) Cancer Center’s new campaign—”More Science. Less Fear.”—delivers their message of innovative research and personalized care with a new creative approach that emphasizes changing the way people understand and talk about cancer. Focused on responding to the fear that surrounds a cancer diagnosis, this emotionally connected strategy comes from an unlikely source: An advertising agency that specializes in the hospitality industry. But it’s not only MSK’s creative platform that’s coming from a hospitality perspective;…
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    Aaker on Brands

  • Who Branded Best in 2014?

    19 Nov 2014 | 12:00 am
    Each year, HUB Magazine honors excellence in the brand experience. With well over a hundred entries, approximately 37 judges (including myself) determine who has excelled. The criterion is not market response, but rather how the brand lived up to its promise and whether it improved its customer’s daily lives in ways big or small.Of the 12 gold medal recipients, four stood out in my mind as being particularly noteworthy. All had a modest budget but were unique, innovative, new, involving and represented the DNA of the brand.Coca-Cola South Africa: A Rainbow for the Rainbow NationIn the lead…
  • Failure to Launch: 6 Factors that Prevent Breakthrough Offerings

    12 Nov 2014 | 12:00 am
    I have written that the only way to grow, with rare exceptions, is to create breakthrough offerings with a “must have” that defines a new subcategory and then to manage that subcategory so that your brand is the most relevant option. A “must have” is some offering association, such as a higher purpose, a program or benefit that customers will insist on.If you look at virtually any product arena over decades two things become clear. Growth spurts within the marketplace are driven by substantial or transformation innovation from whole new subcategories, and they are remarkably rare.
  • 6 Reasons Why Uniqlo Is Winning

    29 Oct 2014 | 12:00 am
    I was recently shopping at the Uniqlo store on 34th street in Manhattan and was blown away by the quality and styling of the clothing, the store size and product scope, the presentation, the breathtakingly low prices, the service experience, the innovations and the energy. How did Uniqlo pull that off? And why has Uniqlo experienced dramatic profitable growth over two decades?In 1994 it had approximately 100 stores in Japan. In 2015, it will have 840 stores in Japan and 1,170 stores outside of Japan, 820 of which are under the Uniqlo brand (and another 270 under the GU brand, which is a…
  • What Is Your Higher Purpose?

    22 Oct 2014 | 12:00 am
    What is your higher purpose? Sales and profit goals can no longer be the prime motivator if they ever were. In my book, Aaker on Branding I note that more and more brands have a higher purpose that is meaningful. It is increasingly becoming more about “why” in addition to “what.”A higher purpose can provide inspiration, an aspirational goal, a work-together logic, respect, a motivation for social programs and paths to growth. In particular, it can:Inspire employeesP&G’s purpose to improve the lives of the world’s consumers, now and for generations to come elevates the work…
  • Perception is Reality: The NFL Needs a New Leader

    15 Oct 2014 | 12:00 am
    It’s no news that the NFL is in crisis-mode due to evidence of mishandling cases of spousal and child abuse as well as a recent report stating that football has led to dementia in 1/3 of their players. If the damage to its brand is to be controlled, the NFL needs a new commissioner.First, the public will likely assume that current commissioner Roger Goodell, who has spent his whole career in the NFL office, is not the best person to create solutions. There are those that believe he lacks fresh eyes, he is too tied to the underlying culture that spawned the problems in the first place, and…
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    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • Webinar LAUNCH: Your 7-day, Step-By-Step Guide to Effectively Marketing Your Webinar

    Sydni Craig-Hart
    19 Nov 2014 | 6:00 am
    You may have noticed that it takes a LOT of effort to increase webinar attendance. That's because in business and in marketing, you get out of it what you put in, especially in terms of energy, time, and resources. The more time and energy spent on webinar marketing before the event, the greater the rewards will be in terms of increased attendance and conversions. But what, exactly, should you be doing the week before your webinar? How many emails should you send? How many times should you post on social media (or should you post on social media at all)? Our 7-day webinar marketing plan will…
  • 10 Ways That Your Small Business Can Compete With Big-Box Retailers

    Sydni Craig-Hart
    17 Nov 2014 | 6:00 am
    If you're going to compete with bigger businesses on your terms, you need to think and act quickly. Here are ten tips to guide you: Be agile when responding to your customers Like a speedboat compared to an oil-tanker, smaller businesses can move faster than larger ones when market conditions change. Keep careful track of your customers' interests and preferences and you'll be able to anticipate their requirements. You can also take advantage of these relationships to check in with customers and prospects on a periodic basis. Ask for their feedback on your product or service, shop and…
  • 19 Winning Ways to Market Your Next Webinar

    Sydni Craig-Hart
    12 Nov 2014 | 1:24 pm
    One of the most challenging aspects of webinar marketing is getting people to attend your webinar (not to mention getting people to buy once they’re there!). But there’s a reason webinars are one of the most effective content marketing strategies out there – because they work. The key to successful webinar marketing is creating, promoting, and hosting a webinar that will appeal to your target market and move them closer to the sale. Here are 19 proven webinar marketing tips that will help you create, promote, and host the most effective webinar possible: 1. Provide Valuable Content The…
  • 7 Common Webinar Mistakes (and How To Avoid Them)

    Sydni Craig-Hart
    5 Nov 2014 | 7:00 am
    A webinar is one of the most involved - and most rewarding - arrows in your marketing quiver. Because webinars include a lot of moving parts like opt-in pages, social integration, audio/visual components, and slide shows, it's no wonder that many small business owners commit these 7 common webinar mistakes when first getting started. Here's what NOT to do when creating and marketing your webinar:      1.  One-off Marketing If it was possible to send a single email blast to your list and automatically get thousands of people to sign up for your webinar, you probably wouldn't be reading…
  • Webinar Hosting Reviews: Pros and cons of GoToWebinar, Livestream, and OnStream Webinars

    Sydni Craig-Hart
    29 Oct 2014 | 9:59 pm
    Creating and marketing a great webinar is tough. Choosing a webinar hosting platform shouldn't be. That's why we've researched the top-selling webinar hosting platforms on the Internet and compiled this handy list of pros and cons for each. We reviewed each application and evaluated the following: Cost and value for the money User-friendliness Tech support and tutorials Video streaming options Integration with social media and other websites Webinar marketing assistance While researching the best webinar hosting platforms, we looked at GoToWebinar, Onstream Webinars, Livestream, Google…
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  • The Marketing Management Book of the Year – 2014 edition

    Darren Woolley
    20 Nov 2014 | 1:42 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. On April 10, 2006 we published our first blog post titled “Where have all the directors gone?”. Over the next few years we posted new content infrequently and irregularly. (In September and October that year we posted more than we did for all the following year 2007).
  • Chapter 3: How the best of the best approach digital marketing

    Anton Buchner
    18 Nov 2014 | 2:02 pm
    Welcome to the 3rd Chapter of “The Ultimate Guide to Digital Marketing in a Data-driven World”. If you missed Chapter 2 you can read it here. This is one of a series of 11 posts or if you want to get the entire book in one hit you can download the full book here. In this Chapter we delve into how best to approach digital marketing from a business and strategic perspective.   The Marketing Budgets 2013 Report released by Econsultancy and Responsys highlighted the fact that just over half of the companies surveyed globally were planning to recruit more people into their…
  • The ‘dog’s dinner’ approach to managing agency rosters

    David Little
    16 Nov 2014 | 1:41 pm
    This post is by David Little, who has been working in Procurement Category Management for 12 years within FMCG, Telecoms and Consulting. He has a special interest in Marketing categories, Procurement Leadership and helping others develop their Procurement skills. Is this a familiar picture? Would your CMO or Marketing Director recognise this situation? How do rosters get like this? It’s common for a marketing agency roster to expand according to the ad hoc requirements of the marketing team. Marketing personnel come and go, budgets expand and shrink, and the unique challenges your brands…
  • Chapter 2: How digital marketing fits into the marketing mix

    Anton Buchner
    13 Nov 2014 | 12:54 pm
    Welcome to Chapter 2 of The Ultimate Guide to Digital Marketing in a Data-driven World. If you missed Chapter 1 you can read it here. In this chapter we put digital marketing into perspective, as a silo mentality no longer applies. We look at all the key channels and activity and define how they interrelate and fit into the marketing mix. We will be releasing this book as series of 11 posts over the coming weeks or if you don’t want to wait that long you can go to this page to download the full book right now. Now that you are armed with the history and background of search, and a deeper…
  • Why do marketers really fire their agencies?

    Darren Woolley
    11 Nov 2014 | 1:42 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Human beings are notoriously emotional and often irrational. But we would like to think we are totally rational. Marketers are no different. In fact, rational feedback and reasons are often provided to justify what is largely an emotional response to a relationship. Being able to…
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    Circle Research

  • B2B market research – 10 unique features

    Andrew Dalglish
    16 Nov 2014 | 7:25 am
    Is B2B market research really that different from B2C?  Well in a nutshell, yes.  In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. Share your thoughts on Circle Research’s Twitter page. As you go about your daily business it’s unlikely that you’ll come into contact with many people who think that a pair of jeans and a nuclear power plant have a lot in common. And with good reason. Both can keep you warm, but there are some blindingly obvious differences such the physical features and the level of danger (although some…
  • A wake up call for market research agencies

    David Willan
    11 Nov 2014 | 1:39 am
    Greenbook has just published the latest edition of the GRIT Report.  The study, now in its 11th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies.  Sadly only a select few seem to be listening. In 2009 the GRIT report concluded that: “Buyers…increasingly seek out suppliers who understand the intricacies of their particular business, and who deliver strategic insight rather than boring 100-page decks full of data”.  Five years on, that’s still the case.  When…
  • The 19 B2B brands in the Klout 50 ranking

    Andrew Dalglish
    3 Nov 2014 | 10:39 am
    There used to be a debate about whether social media was relevant in B2B. Just four years ago, less than one quarter (23%) of B2B marketers described it as ‘highly relevant’ to their brand (source: B2B Barometer). Now, those holding out against the social tidal wave are few and far between. Indeed, many B2B brands are social media pioneers. Lithium Technologies’ recently published Klout 50 study is testament to this. The study ranks the 50 most influential brands on social media. As you’d expect the list includes big-hitters from the consumer world. Brands like Coca-Cola, McDonalds…
  • Report: The Ambitious SME

    Beth Pearson
    30 Sep 2014 | 9:27 am
    SME businesses are a passion of mine.  I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. But before I go on, let’s be careful with that label of ‘SME’. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone. Inevitably with a group of that size, there’s a lot of diversity – different attitudes, behaviours, needs and opinions. So, to define your target market as ‘SMEs’ is a good start, but misses an awful lot of nuance (that deserves a blog post all of its own – see my colleague Andrew…
  • Does Big Data mean market research is dead?

    Andrew Dalglish
    11 Sep 2014 | 1:53 am
    When Big Data finally becomes a reality, does that mean market research will become surplus to requirements?  Will surveys, focus groups and interviews become relics of a bygone age? Some would say so. They argue that we already have the answers to most questions at our fingertips.  They’re sitting in our servers and on the web.  All we need to do is mine the data to reveal the insight.  That being the case, why bother asking customers themselves, especially as what people say they do, doesn’t always match what they actually do? They’ve got a point.  There’s no doubt that Big…
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    Inbound Unwound - Marketing Insights

  • Landing Page Blunders Killing Your Inbound Marketing Efforts

    21 Nov 2014 | 8:19 am
    Landing pages often take a backseat to the content they are pushing. You’re focused on the main piece of the conversion puzzle ­and not the little pieces that bring it all together. Landing pages have a huge impact on your inbound marketing program when you’re trying to drive website traffic, and it’s likely there are some big mistakes you’re making.
  • The 5 SEO Myths Debunked

    20 Nov 2014 | 6:28 am
    Are you having a hard time keeping up with SEO strategies? It feels like they change daily, and they do. Google implements hundreds of algorithm updates a year, so there’s a pretty good chance that some of the SEO tactics you’re using now are outdated.
  • 10 New Questions To Ask An Inbound Marketing Agency Before Hiring Them

    19 Nov 2014 | 5:30 am
    Back in April, I wrote an article that included the key questions you need to consider asking your inbound marketing agency before you hire them. I took another look at that article and believe it or not, the list of critical questions has changed dramatically in just a few months. Here are the NEW questions to make sure you get the best inbound marketing agency for your business.
  • Marketing Strategies: Is Inbound Marketing Right For You?

    18 Nov 2014 | 5:47 am
    Every year, we do a casual survey of business owners, CEOs and marketing executives, asking them a single question related to their marketing strategies. It’s very straightforward. Do you have a written marketing strategy or plan for the upcoming year? The answer is always surprising to us. We do this every year and we never see any major change in the results.
  • Inbound Marketing Is A Marathon, Not A Sprint

    17 Nov 2014 | 5:44 am
    I wrote on Friday about inbound marketing requiring that you be all in. Today, I’m going to give you actual proof, from real clients, who show that you need to be all in for the long haul if you want to see results like these businesses have seen. When you attempt to run a marathon, you have to train. You have to be prepared both mentally and physically. You have to eat right, build up your stamina and you might even consider getting help and advice from someone with experience running marathons.
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    Shopper 360

  • This Week In Shopper Insights: 11/10/14 – 11/14/14

    Ryan Polachi
    14 Nov 2014 | 10:01 pm
    Innovation In Alcohol: Making non-aloholic beer non-awful The 5 Biggest Trends Within FMCGs In The Next Five Years Tracking Everything Everywhere: How the Internet of Things is Changing Logistics and In Turn Retail Is Black Friday Obsolete? According to data and consumer behavior, almost half of consumers don’t rely on Black Friday deals Consumer Psychology, Selling Beauty Products To Men: The growing category of men’s beauty products 5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare Satisfied vs. Delighted: Raising the Customer Experience Bar How…
  • This Week In Shopper Insights: 11/3/14 – 11/7/14

    Ryan Polachi
    7 Nov 2014 | 10:51 pm
    Grocery App Gains Funding: CheckoutSmart delivers cashback offers for various groceries and FMCG from leading brands to a consumers phone Value For CPG Brands As Cultural Entertainers: 5 Entertainment Codes to Follow PoweRanking Survey Show: Retailers want to anticipate trends and have their CPG partners address current and future needs of customers Why Online Retailers are Opening Brick-and-Mortar Stores: 3 Key Benefits to having a physical location Disruptors, Social Stars, and Redefiners: Young Startups are disruptive in different ways Gaining Attention: Standing out on 12 different social…
  • #Shopper360 Video: The 4th Annual Int’l Shopper Insights in Action Event Quick Peek

    5 Nov 2014 | 9:08 am
    The International Shopper Insights in Action Conference 2014 took place on November 03 – November 05 2014, Edinburgh, Scotland. We compiled this short video of the experience during the course of  the past two days! Related articles Shopper Insights in Action 2014 Edinburgh: Live Stream Tomorrow How is Sainsbury’s Supermarket Addressing Disruption & Change? How to Win Customers at the Zero Moment of Truth Scotland tops UK high street shoppers chart How big data boosted online sales for GNC, Sur La Table and ModCloth
  • Live from #shopper360 day 2

    Toon van Galen
    4 Nov 2014 | 9:22 am
    Barry Lemon starts with a glimpse in the future of retailing, which is going to be more personal and more customised. An increase of information will be targeted towards shoppers, they will only opt in if it is relevant and personalised. Jonathan MacDonald of the Thought Expansion Network gives food for thought, amongst which a great H.G. Wells quote: adapt or perish. Blockbuster and Kodak resented change, we should recognise the signs in ourselves when we say ‘and’ and ‘so what’ to new ideas. The future of retailing is about less intermediaries, people will go the…
  • Live from #shopper360: Day 1

    Toon van Galen
    3 Nov 2014 | 9:16 am
    Duncan McConnol, CEO of Kantar retail Europe started the day with some mind searching slides about the state of shopper marketing based on the Kantar Retail Shopper Power survey. Some very interesting insights are shared, still only 33% of companies acknowledge that they have integrated shopper marketing, two thirds acknowledge they have no professional way of approaching the topic. Also interesting is that one of the key barriers is lack of clear kpi’s, which I have to admit we see a lot in our daily practice. we can do a lot better making them more focused around solving barriers…
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    DMR - Digital Marketing Ramblings

  • The Selfie; Has Your Brand Got The Picture?

    Emma Pauw
    20 Nov 2014 | 3:46 am
    It is an undeniable fact that the entire world is ‘selfie’ obsessed, but has your business got the picture when it comes to maximising the benefit of this trend? Selfie, 2013’s word of the year, has quickly taken the social media world by storm and it’s now totally engrained in not just our online, but our everyday lives. The hashtag and the selfie are arguably the strongest couple of the 21st century and have quickly become a fundamental part of modern-day life. Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR…
  • How Many People are Using Yelp for Directions? (New and Updated Yelp Stats)

    Craig Smith
    6 Nov 2014 | 5:10 pm
    Next up for a round of stat updates is Yelp. Yelp had a relatively quiet 3rd quarter of 2014, but they did grow and offer up a number of updates, so I had plenty of new material for my Yelp stat post. Here is a quick sampling of some of the new or updated stats... Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most comprehensive listing around. Start your search today!  Check out our latest best-selling book Leveling the Playing Field: A Small Business Guide to Generating Leads on LinkedIn to get…
  • You Prob Won’t Believe How Many UK Moms Use WhatsApp (New and Updated WhatsApp Stats)

    Craig Smith
    6 Nov 2014 | 5:09 pm
    One digital company that has been relatively quiet in terms of releasing user statistics is WhatsApp. A few user total milestones have trickled out since Facebook purchased the company, but little else. Last week, Facebook broke this pattern by talking a bit about WhatsApp. This gave me enough material to do a round of updates to my WhatsApp stats page. Here are just a few of the new or updated stats from this round. Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most comprehensive listing around.
  • 100’s of Marketing Jobs Available From Companies Like NBC Universal, Netflix and NYT!

    Craig Smith
    5 Nov 2014 | 3:31 pm
    Hundreds of new jobs have been added to the DMR advertising/communications/marketing jobs board recently. This week's board features awesome opportunities from employers like NBC Universal, Netflix and the New York Times. If you are actively seeking new employment or just window-shopping, be sure to check out what is available here. Remember employers, you can also post jobs directly to the board for $15, which is about 1\10th of what others are charging. This is your chance to get your opening directly in front of hundreds of qualified industry pros in a very affordable way. If you are…
  • You’ll Be Surprised at How Many Android Apps are Only Used Once (New and Updated Google Stats)

    Craig Smith
    5 Nov 2014 | 7:45 am
    Without a doubt, the company that I had the most stats to get caught up on was Google. It is really difficult to keep up with Google stats given how many different measurable (and sizable) tentacles there are in the Google conglomerate. That said, last week's quarterly earnings report gave me a good excuse to chip away at the log jam and get caught up a bit with Google stats. Here are just a few of the many Google stats either added or updated in this round. As always, see the bottom of this post for links to all of my Google posts for hundreds more stats. Read more → Get stats and…
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    Blog - Digital Jungle


    13 Nov 2014 | 8:52 pm
    Sydney, Australia, 14thNovember 2014. Digital Jungle, a multicultural digital marketing Agency, announced a new partnership with EarthCheck, a specialist international tourism and business advisory group providing leading edge performance and sustainability solutions. Through this new partnership, Digital Jungle has been…
  • The Success of Starbucks in Mainland China

    2 Nov 2014 | 10:39 pm
    Western Brands in China Many successful Western brands have struggled to replicate their popularity and market position in China. While there are numerous reasons behind different companies’ struggles, one company nobody expected to last was Starbucks. With China’s historical connection…
  • The 3 Main Key SEO Ranking Factors you must use to succeed !

    2 Nov 2014 | 10:29 pm
      The Importance of SEO Ranking Google are regularly updating their algorithms, making it difficult for certain websites to maintain their online visibility. In order to be found on search engines like google, however, it is vital that your rankings…
  • The Growing Popularity of Dark Tourism

    2 Nov 2014 | 10:16 pm
        Happy Halloween Halloween is beginning to grow in popularity in China. While still not nearly celebrated as much as it is in the West, a growing amount of young Chinese people and families are becoming more enchanted with…
  • What Could Facebook in China Mean for Digital Marketing?

    2 Nov 2014 | 10:04 pm
        Ni Hao Mark Zuckerberg’s recent speech at Beijing Tsinghua University surprised many, not least because he delivered the entire presentation in Mandarin, but also because his organisations website is banned inside China. This has led to the re-ignition…
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    New Media and Marketing

  • A few thoughts on Forrester…

    20 Nov 2014 | 7:42 am
    Forrester, the respected market research company, has a history of releasing reports that cast Facebook in a bad light in the eyes of advertisers.  Forrester’s Nate Elliott says Facebook’s move to continue to chop down the organic reach of brands’ Facebook posts and the fact that marketers continue to be dissatisfied with the performance of their Facebook Pages point to the fact that brands “don’t actually have social relationships with their customers.” He adds that it is time for marketers — who have been wasting “significant financial, technological, and human…
  • Social media marketing is not broken

    19 Nov 2014 | 4:23 am
    The headline in the Wall Street Journal said it all “Brands Are Wasting Money on Facebook and Twitter, Forrester Says”.  “You don’t really have a social relationship with your customers,” analyst Nate Elliott wrote in a new report titled “Social relationship Strategies That Work.” According to Mr. Elliott, top brands’ Facebook and Twitter posts only reach around 2% of their fans and followers, and less than 0.1% of fans and followers actually interact with each post on average. What’s more, Facebook announced last week that another tweak to its news feed algorithm…
  • The age of brand authenticity?

    18 Nov 2014 | 6:35 am
    In a world of ‘digital everything’, there is no privacy and nowhere to bury bad news. Data leaks everywhere, from the supposedly top-secret revelations of Edward Snowden to the private mobile phone accounts of celebrities. Digital cameras capture confidential conversations, brutal wars, dangerous working conditions and embarrassing political gaffes. This flood of data washes around the world at a furious pace: every second of the day sees 24,000 gigabytes of Internet traffic, 7,000 Tweets, 90,000 YouTube videos viewed, and 2.3 million emails sent.  This is an insight which global brands…
  • When it comes to social media, forget the stats

    17 Nov 2014 | 7:34 am
    Everyday it seems there is a new post like “amazing social media statistics we have seen” which focus on the number of users on a social media site.  However, marketers need to loose their love of numbers and focus on what’s really important to consumers. According to the 2014 Authentic Brands Study: The Age of AuthenticityEvery consumer is now potentially a reporter who can get to the ‘real story’ about a company, product or service.  Brands need to understand and embrace this uncomfortable idea. Second, the global economic crisis has created much more skepticism…
  • I’m a Digital Marketing Technologist

    16 Nov 2014 | 7:28 am
    How do I describe what I do on my resume and LinkedIn?   The best way is as a Digital Marketing Technologist.  Here’s why.. Too many companies think in terms of digital marketing. Instead, they should be thinking in terms of marketing in a digital world. The best marketer in a digital world would be the marketing technologists, people with heavy digital DNA and technology acumen. They will be integrated seamlessly with the marketing groups and will play an important role in how marketing strategies are developed and applied.  More importantly, they will be able to cut through the…
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  • Beat the Big Box Blues: How to Compete with the Mega Stores

    19 Nov 2014 | 10:38 am
    Black Friday is coming up and the Big Box retailers have already stepped up their game. Black Friday has become … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top 5 ways to work smarter not harder

    22 Oct 2014 | 12:20 pm
    There is so much daily pressure to get it all done. Our schedules fill up before we know it. Sometimes … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Helping clients is our #1 priority.

    2 Oct 2014 | 3:05 pm
    Get a sneak peak to what Baker Creative has been up to. #bakercreative,#columbus, OH,#education [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top 5 indicators my company needs public relations?

    17 Sep 2014 | 6:50 pm
    Public relations can be an invaluable tool to amp up your word of mouth. It can range from educating your … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Tips to get fast relief when working is a “pain in the neck”

    16 Sep 2014 | 2:00 am
    Is going to work making you sick? Repetitive stress injuries (RSIs) are conditions caused by placing too much stress on … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Mark Di Somma: The Upheavals Blog

  • How Purpose can drive change and innovation

    11 Nov 2014 | 10:05 pm
    By Mark Di Somma and Hilton Barbour Change has become a recognised game-changer for enlightened and progressive businesses. In this series we’ve attempted to define why Purpose and Profits should be linked  and explained the importance of building a system to measure the impact Purpose has. In this post, we go further into the notion of Purpose as a catalyst for change. In a business environment where change is trumpeted as the only constant, it’s not surprising many organisations recognize the imperative to build deeper competency in change management. Sadly though, as John Kotter the…
  • The battle between ideas and access

    9 Nov 2014 | 12:07 pm
    By Mark Di Somma At one level Taylor Swift’s split with Spotify is the story of ongoing upheavals in the music industry and one artist’s approach to contain the impact. At another, it is symptomatic of a struggle for the relationship with the end customer that is going on across much of B2C. Those who create/ manufacture/ produce are increasingly at odds with those who distribute/ bring to market /sell. And the questions in this burgeoning battle are the same in the music industry as they are between food brands and supermarkets for example or between Amazon and book publishers: who owns…
  • Connecting brand and price

    27 Oct 2014 | 1:25 pm
    By Mark Di Somma As technology and globalised business models continue to deliver efficiencies and new opportunities, every sector will face disruptive pricing that in effect re-costs what the market would otherwise pay. Many of those movements will naturally be downward; others will lift the entry point. Amazon has effectively reframed the cost of books; Samsung and others are resetting the cost of owning a tablet; Tesla has redefined what an electric car is and also the cost of owning one. Prices fluctuate in every market of course – nothing to talk about there. But when a brand’s…
  • Brand signals or brand noise? Being heard. Staying heard.

    16 Oct 2014 | 3:52 pm
    By Mark Di Somma In economics, signalling focuses on the ability of one party to effectively convey information about itself to another party. That was relatively easy pre-Internet. Brands simply pushed claims into the marketplace through a range of set-play media actions and waited for consumers to react. The ability of a signal to reach an audience rested almost entirely on the message itself and the media budget. As we move now from a world in which asymmetric information has prevailed to one in which perfect information, or at least more transparent information, is closer to the norm,…
  • Hollow brands in an age of scrutiny

    12 Oct 2014 | 5:45 pm
    By Mark Di Somma We’re all tempted to do it at some stage: to overstate the advantages; to push the benefits of what is on offer past the point of credibility; to state that what we are doing or offering is better than what others are offering, but with no substantiation for that belief. The obsession with short-term growth coupled with natural competitiveness and the intensity of competitors come together to motivate brands to disregard the boundaries of responsible advertising. In New Zealand, we’ve had a case recently of caged eggs being sold as free-range and at free-range prices.
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    Sales Prospecting Perspectives

  • Connecting The Dots: Unify Your B2B Organization for Maximum Growth

    Megan Tonzi
    19 Nov 2014 | 6:30 am
    Sales Prospecting Perspectives is pleased to bring you a guest blog from Dave Landry, professional business writer and personal finance advisor.  Building strong client relationships is perhaps one of the most important things that any marketer can accomplish, especially given the increasing importance of having a popular and well-known brand in today’s cluttered B2B landscape. Branding For Unity A powerful brand can help lead to the development of a community that has a positive effect on customers and employees alike. Strong emotions regarding a company will affect purchasing…
  • 4 Blogging Best Practices for B2B SaaS Start-Up Companies

    18 Nov 2014 | 6:30 am
    I follow a few key topics on Quora, and I try to answer a question over there at least once a week. My inclination is to answer B2B inside sales and sales topics, since AG Salesworks has such an arsenal of resources for everyone. But every so often, I also foray into the B2B marketing topics, such as content marketing, SEO, and blogging. This question piqued my interest, and I thought I’d share with our readers my response: What are blogging best practices for a B2B SaaS start-up wishing to generate industry visibility? As the coordinator for Sales Prospecting Perspectives, a B2B blog that…
  • What I Really Want to Know About My Sales Reps' Qualified Leads

    17 Nov 2014 | 5:30 am
    If you follow the Sales Prospecting Perspectives blog, you are aware that the subject BANT has been extensively covered, and the acronym has been deemed “dead.” The sales term “BANT qualified lead” has become the bane of my existence since becoming an inside sales manager at AG Salesworks, a client-based organization.  When it comes down to it, there are components of BANT that are valuable.  Of course a sales rep would want to know a prospect’s Budget, Authority, Need, and Timeframe, but let’s be honest: despite how good the lead is, chances are that one or more of…
  • 3 Things Inside Sales Reps Can Learn from Olivia Pope of 'Scandal'

    14 Nov 2014 | 6:30 am
    Sales Prospecting Perspectives is pleased to bring you a post from Michaela Cheevers, Business Development Representative at AG Salesworks. Let’s be honest, the hypnotic pull of the television can be hard to resist after a long day of work. I know I’ve been a victim to it more times than I’m willing to admit! With the influx of new fall television shows, I’ve drawn strength from one of my favorite TV personalities, Olivia Pope – the leading lady of Scandal. As a strong female character known for being a "fixer" for high-profile celebrity scandals, she is passionate,…
  • Raise Prices for B2B Sales Without Losing Your Regular Customers

    12 Nov 2014 | 6:30 am
    Sales Prospecting Perspectives is pleased to bring you a guest blog from Colleen Francis,  After three years of selling products and services at the same prices, your company decides a change is in order. It’s time to make a few price increases to better reflect the current market and rising costs. Of course, any time prices go up, sellers are bound to hear complaints from long-term customers. Some companies, in fact, believe regular clients should be exempt from price increases altogether, that there should be a reward for loyalty in the client relationship. And yet there are several…
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    Zach Heller Marketing Blog - Zach Heller Marketing

  • “I” of the Consumer Week in Review

    Zach Heller
    22 Nov 2014 | 7:25 am
    It’s the weekend before Thanksgiving and most stores that are offering Black Friday specials are already offering them. Black Friday has lost all significance. We have entered the age of a whole November full of deep discounts and special deals. And that’s a good thing for consumers. So I say we stop complaining about all the deals we’re getting.Here is a review of last week’s posts:Break the Rules – Part 5Why is Nobody Subscribing to My Emails?Guest Post – How Not to Use Social MediaHappy Saturday!3 Ways to Boost Your Marketing Knowledge:Subscribe to the monthly newsletter to get…
  • Guest Post - How Not to Use Social Media

    Zach Heller
    20 Nov 2014 | 9:30 am
    The following post was provided by Nick Rojas. Nick is a business consultant and writer who lives in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years. You can follow him on Twitter @NickARojasThere are many recommended ways to use social media, a low-cost way to reach market segments, whether you’re a large or small business. Using netiquette and abiding by the decorum of each social network are a great start.  In order to be effective using social media, however, there are almost just as many suggestions of what to NOT do.Take a look…
  • Why is Nobody Subscribing to My Emails?

    Zach Heller
    19 Nov 2014 | 8:01 am
    Email marketing isn’t easy. You can spend a lot of time crafting a perfect plan. You get a great email design, you have great offers to make, you roll it out, and…nobody signs up for your list.Why not?If getting subscribers is your problem, here are three common reasons why and what you can do to turn your luck around:1. You’re not asking them to subscribe.The simplest, most overlooked solution to this problem is simply do a better job telling them to subscribe. Just adding a “subscribe” button to your website isn’t enough. You have to communicate it to your audience in a…
  • Break the Rules – Part 5

    Zach Heller
    17 Nov 2014 | 6:59 am
    Welcome to the latest edition of our brand new weekly series, Break the Rules. Each week our plan is to highlight something you will have heard from some marketing expert as a best practice to be disobeyed at your peril. And we’ll tell you why it’s a rule you should break.Last week’s rule was Keep Your Text Short.This week’s rule = Use Social MediaThe world is more social than ever before. A lot of people will have a problem with me saying that. But regardless of how “social” social media really is, it’s definitely changed the landscape of online marketing forever.It goes beyond…
  • “I” of the Consumer Week in Review

    Zach Heller
    15 Nov 2014 | 7:19 am
    So much of running a business is planning for the future. And if you’re like me, you’ve already started putting a plan together for 2015. It can feel a little strange planning for a time that feels so far away, especially if it’s your first time. I remember the first time I put a 12 month marketing plan together in October that didn’t even start until January. But it’s an important process to go through.Here is a recap of popular posts from last week:Break the Rules – Part 43 Reasons People Don’t Click on Your AdsHow to Create Better Landing Page Content3 Ways to Boost Your…
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    The Bullet | Branding Blog

  • #BreakTheInternet: Malaysian Edition

    Peter Gan
    19 Nov 2014 | 5:21 am
    Kim Kardashian’s derriere has the ability to break a lot of things – but never did we think it could break the Internet. Yet it did. Cyberspace was frantic with the release of her photo spread for Paper Magazine’s Winter 2014 issue. And although it isn’t something we haven’t seen before, something about the image captured the imaginations of all netizens. It also happened to be the perfect opportunity for brands to take advantage of the provocative image and spin it for their own agenda. Nissan took up the booty call by showcasing their Skyline’s boot with the headline reading…
  • Why Should Your Big Idea Be Funded? Let Your Branding Answer That!

    Peter Gan
    12 Nov 2014 | 6:45 am
    “Don’t have enough funds to establish your own startup? Crowdfund it,” replied my friend while we were discussing the financial hurdles of establishing my own startup company. Arguably the fastest and easiest way to fund your startup, crowdfunding is essentially an online fundraising campaign. An interested party present their big idea on a crowdfunding website and make a request to the world to make contribution should they believe in the idea presented. There have been multiple success crowdfunding stories, some of the most notable ones being the Pebble watch. Sounds easy, doesn’t…
  • Starting Your Own Business? What’s The Point!

    Peter Gan
    5 Nov 2014 | 5:28 am
    In my personal experience, I have found that when conversing with anyone long enough, there is a very high chance you will soon hear him or her say that one common and infamous statement: “My plan is to run my own business one day.” Always curious, I counter with; “That’s great! What do you plan to do? What is your big idea?” This is where the problem starts as they usually do one of three things – scurry for indistinct adjectives, compare themselves to existing success-story-start-ups that they read on their Facebook newsfeed or simply say: “I don’t know, but it would be…
  • Top 3 Iconic Logos That Don’t Belong To Any Brands

    Peter Gan
    29 Oct 2014 | 6:29 am
    If you are reading this, then like us, you are probably bombarded with logos and icons every single day of your life. Some of these images are instantly recognizable while others are a little more ambiguous. The recognizable ones, like your swooshes and half-finished apples, have become ingrained in our psyche only because millions of dollars have been pumped into its marketing and advertising. There are teams dedicated to ensuring the correct representation of these logos to the public to ensure the overall survival of said brand. So it is understandable that we are well acquainted with…
  • An Enlightened Deepavali

    Peter Gan
    22 Oct 2014 | 5:11 am
    Light versus darkness. Truth versus deceit. Good versus evil. Enlightenment versus ignorance. Some battles are worth fighting for, no matter how hard it may be. As long as we believe in the cause we stand for, we have the highest chance of making an impact. This Deepavali, we embody the spirit of heroes who have invariably stood up against the forces of evil; heroes who have changed thousands of lives and inspired even more for the rest of their lives. Heroes who have altered the course of space and time on the ground they stood just because they stood firm when the rolling waves of evil,…
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    Create + Design + Market

  • Are you a business owner with their head in the sand?

    Sherry Holub
    22 Nov 2014 | 12:12 pm
    Years ago I could see how a business could think that they really didn’t need a website (in fact, I’ve written articles in the past on this very topic), but I have recently encountered some small businesses owners who felt that a website wouldn’t benefit their business at all.  We’re going to be in the year 2015 in a little over a month and if you don’t think that in this day and age having a professional website can benefit you, you have your head in the sand.… Continue Reading
  • Why a $5 “professional” logo is a lie.

    Sherry Holub
    21 Oct 2014 | 3:55 pm
    Recently while browsing the internet I came across the following banner: While I was pretty certain where the banner led to, I clicked it anyway and got to a website famous for people offering to do just about anything for $5. But this was a landing page specifically set up for logo design.… Continue Reading
  • Affordable web design …

    Sherry Holub
    21 Sep 2014 | 8:03 pm
    A Google search brings up over 10 million results for the phrase, “affordable web design”. Most likely because of 2 factors: that’s a legitimate phrase a person seeking the service of web design might enter, and there’s a large amount of individuals and companies who offer web design who believe that “affordable” is what will pull in the most potential clients.… Continue Reading
  • Social Media is All About Engagement

    Sherry Holub
    30 Aug 2014 | 7:34 pm
    Number of fans and followers … If you’re posting once a week or less to social media platforms like Facebook and Twitter or posting only announcements or info about your business, you might also notice that you don’t have very many followers or fans. There’s three bits of information that I’d like to share with you on this.… Continue Reading
  • Why Restaurants Need a Website

    Sherry Holub
    19 Aug 2014 | 9:27 pm
    While on a trip recently, I was using my phone to try to find menus of some of the restaurants I saw in town. This happened to be a small coastal town but known for tourism, so there were plenty of restaurants to choose from. Several of the ones I looked up did not have an actual website of their own.… Continue Reading
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    Morten Pauch

  • The power of words

    Morten Pauch
    22 Nov 2014 | 10:51 am
    You write one sentence and you wait and wait. Nothing happens. You rewrite the words and something starts to happen. They say a picture tells a thousand words, but choosing the right wording can also mean a difference from zero to a thousand actions.   When did you last change a text to see the effect? Weather you write online, are blogging on the internet, writing a book, creating an e-book, in the process of making a storyboard, crating an advertisement or writing a Christmas card, chances are that you can do it better. We all write from time to time – it is as natural as…
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    The Ad Contrarian

  • The Danger In Being Different

    20 Nov 2014 | 12:01 am
    In marketing and advertising everyone is faking it.I mean everyone -- you, me, your boss, your client, Martin Sorrell -- everyone.Let me be even clearer: Nobody knows a fucking thing about how any of this works. We throw money at it and we cross our fingers.Having said that, it is also true that there are some people with exceptional instincts. These people are very good at "precision guessing." That is, they are much better at intuiting what is going to work than the average ad bozo.These are the stars in our industry. While I have met good precision guessers in many disciplines, the best…
  • Research Company Crashes Into Planet Earth

    19 Nov 2014 | 12:01 am
    Here at the Ketel One Conference Center on the campus of The Ad Contrarian Worldwide Headquarters, there's nothing we like better than a good chuckle at the comic antics of the  research industry.These buffoons are wrong so often that we've asked our stock broker if he can find a way for us to short their press releases.Now Forrester Research, the geniuses who ten years ago declared "the end of mass marketing" (but apparently forgot to tell Apple and Amazon and Walmart andNike and Toyota and.. you get the idea) have discovered something that everyone with just a little grey left in their…
  • The Dim Client Syndrome

    17 Nov 2014 | 12:01 am
    One of the most dispiriting aspects of my life as an agency ceative director was working with dim clients. These people are to be found all over corporate America. They're not stupid - they often have business degrees from prestigious institutions - but they have no creative sensibility. They can't recognize a good idea and they fall in love with bad ones.They should never be allowed to make creative decisions but because they have a title, they also have an entitlement.The problem usually starts with the strategy. Somehow, the arcane process of strategy development delivers to you a…
  • The Social Media Paradox

    13 Nov 2014 | 12:01 am
    It may be that the best way to have success in social media is to do less.Here's my thinking.First, let's get rid of the delusions. While social media marketing is a nice way to keep in touch with your customers and a nice way to respond to customer problems, overall it has been a flabby failure at building brands. While there are certainly some cases of social media success, in most categories social media marketing has had little to no effect on business growth. Without going through a whole lot of argument on this, just do an experiment to prove it to yourself. Go to your neighborhood…
  • Twitter, ROI, And Bullshit

    12 Nov 2014 | 12:01 am
    I’m a simple man. Annoying, but simple.Among my simple needs is a yearning to understand things. Understanding something, science has taught us, turns out to be a lot different from thinking we understand it. Much of what passes for “understanding” in the world of advertising and marketing is merely the correct memorization and repetition of phrases. But knowing the words doesn’t mean you understand the concept. As Richard Feynman brilliantly pointed out, someone who knows the name of every plant knows nothing about plants. He knows what people call plants. Knowing the names of things…
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    The Guru Hub

  • 8 Marketing Terms Business Owners Must Know

    19 Nov 2014 | 9:25 am
    If you’re like most small-business owners, you spend your day providing a great customer experience that sets you apart from your competition. The quality of your service is key now that digital word of mouth is the most effective form of advertising. This doesn’t leave much time to stay current with the latest online-marketing developments. o help navigate today’s brave new world of digital marketing for small business, as well as outline principles that are critical for your success, I’ve outlined eight terms that should be in every small-business owner’s…
  • Choosing the Right Legal Entity For Your Small Business

    18 Nov 2014 | 5:42 am
    Of all the choices you make when starting a business, one of the most important is the type of legal structure you select for your company. Not only will this decision have an impact on how much you pay in taxes, it will affect the amount of paperwork your business is required to do, the personal liability you face and your ability to raise money. Mark Kalish is co-owner and vice president of EnviroTech Coating Systems Inc. in Eau Claire, Wisconsin, a company that applies powdered paint through an electrostatic process to items ranging from motorcycles to musical instruments. Kalish has also…
  • 6 Signs You Need a Mobile Website Now

    17 Nov 2014 | 8:30 am
    The mobile world is here, having arrived in 2014. It has been marked by the fact that there are now more Americans using mobile devices than desktops. Plus, the majority of consumers research products and services on their mobile devices before making a purchase, whether that purchase is ultimately in store or online. A “mobile ready” website is now seen as a must-have, but the reality is that it’s not beneficial for every single website and business. Mobile readiness is a part of responsive design and it has several possibilities. To be ready for mobile, you can have a…
  • Tips For Shy PR Pros On Talking To People In Real Life

    14 Nov 2014 | 7:47 am
    The prevalence of social media in PR is a dream come true for introverts. They can type away with a level of separation from other people that’s not found in many other industries. There’s not even a real need to talk to people on the phone on a regular basis. Unfortunately for them, occasionally offline events do happen and are actually necessary to most campaigns. This means these shy introverts are forced to go out in the real world and interact with people. We all have different strengths, so I understand it’s difficult – but if you’re in this boat and want to be successful, you…
  • 10 Tips For Writing Enticing Ad Copy

    13 Nov 2014 | 3:52 am
    The text in the ad is what is going to encourage the user to click and visit your website, so it’s important to write something compelling and enticing. Bear in mind, however, that you want to make sure that the right people click, the people that are most likely to complete your call-to-action (CTA), whether that is buying something or getting in touch with you, so it should also be accurate and informative. Here are ten tips for how to write ads that will entice the right users to click on your ads: Include keywords in your headline. Make it reflect the query the user has typed…
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    Brad Terrell

  • Atypical Startup Career Advice Learned from 4 Billion-Dollar Exits

    Brad Terrell
    31 Oct 2014 | 7:47 am
    Four of the companies I’ve worked for during my career have been acquired for over $1 billion dollars. Make no mistake, my contributions to these successes, particularly early in my career, were relatively minor, and I’ve had my share of failures, too. But I’ve been fortunate to learn important lessons from each experience. Here is the most important career strategy lesson I have learned: Don’t focus your career search on companies. Instead, build a target list of people. Many job searchers target companies that seem “hot”. But the best jobs – the ones with the most…
  • is now

    Brad Terrell
    24 Mar 2014 | 9:04 am
    I’m moving my blog to a new domain,, and I didn’t realize that my changes would cause Feedburner to blast a bunch of my old blog posts to my subscribers. Sorry about that. You don’t need to change anything in order to continue receiving blog updates from me. I started this blog during my early days at Netezza. It helped me clarify my thinking on topics related to the business I was building, but more than anything, it connected me to a wonderful community of people, many of whom have become close friends. When IBM acquired Netezza, my…
  • Big Data Love for Cloudera from Big Blue

    Brad Terrell
    24 Jun 2011 | 2:14 pm
    I’m a huge Hadoop fan. If you love innovation and startups, you HAVE to love Hadoop – simply because it’s fueling so much of both. Hadoop adoption has been particularly rapid among Netezza’s digital media customers (which include many startups).  This makes perfect sense given the huge volumes of clickstream data they analyze in order to deliver innovative solutions for problems like ad targeting, ad yield optimization, attribution analysis, and website optimization. Because of this, I think I’ve gotten more questions about Hadoop over the past three years than just…
  • Intuit highlights attribution analysis, behavioral targeting, and funnel-aware messaging as keys to success at NCDM

    Brad Terrell
    5 Jan 2011 | 10:22 pm
    I led a session at the National Center for Database Marketing (NCDM) conference in Miami last month on how to “Target Customers Effectively Through Advanced Analytics” with Arup Ray from Intuit. Full disclosure:  my employer, Netezza, has a business relationship with Intuit and I am therefore limiting what I share in this post to information already in the public domain. Intuit is No. 1 in every market it serves. Twenty million consumers use its TurboTax software and another 15 million use Quicken. 50 million people use Intuit’s products every year. The…
  • New Research: Real-Time Data Fuels Targeted Marketing

    Brad Terrell
    8 Sep 2010 | 7:37 am
    Winterberry Group has just published new research that promises to provide marketers with a road map for navigating the changing landscape of marketing data that is increasingly critical to their success. This research is the product of significant contributions from nearly 200 thought leaders representing virtually all corners of the commercial marketing data industry (full disclosure:  my employer, Netezza, sponsored this research along with our customer and partner, Acxiom). Two industry trends stand out These findings in the research are particularly well-aligned with trends that…
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  • 6 Experts Discuss how to Spend your First $200 on Facebook Advertising

    21 Nov 2014 | 7:02 am
    Most people want to market themselves on Facebook they are just not exactly sure how they should be doing it. Advertising budgets can go pretty quickly these days so how you spend it can be very important. 6 experts discuss how you should spend your first $200 in this interesting infographic from the folks at AgoraPulse. Experts include: Francisco Rosales from Ravi Shukle from Aaron Lee from Scott Ayres from Chelsea Hejny from Emeric Ernoult from AgoraPulse
  • 4 Social Media Predictions for 2015

    20 Nov 2014 | 5:34 am
    With the New Year just around the corner, you might have already started making an initial plan that outlines how you’ll spend your marketing pennies in 2015. Whatever you do, don’t assume that what you did in 2014 will be still relevant in 2015. Online marketing and social media are fast-paced when it comes to evolving. With 92% of marketers saying that their social media efforts generate more exposure for their business, you simply cannot afford to get it wrong! So if you are in it to win it, pay attention to the following 4 BIG social media predictions for 2015 and how to make them…
  • Tips for Creating a 2015 Advertising Strategy

    19 Nov 2014 | 7:49 am
    What’s the best way to create an ideal advertising strategy for 2015? By starting to think right now about how to implement a good online marketing plan for next year, you can reap the benefits of even greater success while staying one step ahead of the competition. Here are the best ways to incorporate your 2015 advertising strategy and enjoy unprecedented success in your business: Facebook Re-Marketing If you do any kind of marketing on social media and still aren’t tapping into Facebook advertising, you’re truly missing an excellent opportunity to increase your bottom line. Not only…
  • Holiday Shopping Numbers you Need to See

    18 Nov 2014 | 6:04 am
    The holidays are here, is your business ready? If you haven’t already started planning you are probably a bit too late but that doesn’t mean you can’t fire up some quick advertising and still chip away at the huge swarm of shoppers that are brewing right now. The folks at AmeriCommerce put together this great infographic on some key dates and components of the holiday shopping season.
  • 3 Ways You Are (Unknowingly) Sabotaging Your Own SEO Strategy

    17 Nov 2014 | 7:29 am
    In the incredibly busy, crowded and competitive world of SEO, we are all trying our best to get ranked. From keyword strategies to link building tactics, we are willing to try anything and everything in order to get our websites featured above the fold for the relevant search queries. We try so hard, yet sometimes it turns out we are our own worst enemy! Did you know that there are so many areas where you can get SEO wrong, that not even the best strategists in the world can help you recover? I certainly didn’t know and hopefully after reading this, you will be better informed about your…
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    Your Logo Here

  • It’s That Time of Year – Get Your 2015 Promotional Calendars!

    Brendan Carr
    17 Nov 2014 | 8:58 am
    As one year winds down and a new year gears up, companies will spend lots of time, energy and money on thanking existing customers and wooing potential customers. This method of marketing aims to ensure customer loyalty in the New Year, but to also lay...(read more)
  • Give Thanks for Loyal Customers & New Business with Thanksgiving Promos!

    Brendan Carr
    3 Nov 2014 | 10:43 am
    Can you believe that Thanksgiving is almost upon us again? It’s such a wonderful holiday but it often gets lost in the race to Christmas/Holiday season. That’s a shame because in addition to giving us all a day to reflect on the things that really matter...(read more)
  • The Best Promotional Products for Election Day

    Brendan Carr
    15 Oct 2014 | 5:58 am
    Between TV spots and mailboxes full of literature, it’s hard to escape the fact that we’re at the height of another election season. Although televised ads and custom campaign literature are effective at introducing candidates and concepts to the public,...(read more)
  • “Must-Have” Halloween Handouts!

    Brendan Carr
    1 Oct 2014 | 5:02 am
    Halloween will soon be here! Do you have what it takes to scare up lots of new business? Have no fear. ADVANCE Custom Promotions is here! We carry a wealth of promotional treats that will leave a smile on customers’ faces. Our promotional Halloween items...(read more)
  • Three Ways to Support Breast Cancer Awareness and Build Your Brand

    Brendan Carr
    15 Sep 2014 | 6:23 am
    The start of National Breast Cancer Awareness Month is just days away. Do you have any breast cancer awareness-themed plans for your organization? If not, there is still time to show your support during this important event. These three great ideas will...(read more)
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    Only Dead Fish

  • This Week's Favourite Fraggl Links

    Neil Perkin
    22 Nov 2014 | 7:11 am
    THE GAP by Ira Glass from Daniel Sax on Vimeo. This week our pioneers test group have been getting our newly revamped Fraggl 2.0 emails with changes made to the algorithm, design and formatting (more on that soon). We've had lots of positive feedback on it (thank you pioneer group) so with a few tweaks we'll be rolling out the brand new version this week. In the meantime, here are my favourite links, curated of-course, by Fraggl: I liked this poignant column from Lauren Laverne on digital immigrants and the ‘end of absence’  Ira Glass (above) on 'The Gap' is wonderfully…
  • The Thin Internet

    Neil Perkin
    21 Nov 2014 | 2:38 am
    A while back I wrote a post about distributed and destination thinking as a way of framing not just an approach to content but also a more ‘digitally-native’ way of looking at the world. Distributed thinking relates to content and interaction that lives out there, away from your domain, in the stream, so your job is about how you can best (in the words of The Guardian) ‘weave yourself in to the fabric of the web’. This may happen through spreadable content, people talking about what you’re doing, embeddable content and embedded services, or APIs and so on. This often involves a key…
  • Peter Thiel on Company Culture

    Neil Perkin
    19 Nov 2014 | 11:42 am
    "'Company culture' doesn’t exist apart from the company itself: no company has a culture; every company is a culture." In Zero to One, Thiel frequently talks about company culture in the context of people - which is of-course as it should be. He talks about how critical recruiting is for any organisation ('Recruiting is a core competency for any company. It should never be outsourced.'), and the importance of hiring people who are not only talented, but who also enjoy working together and share the vision of the business. If that vision is opaque, you're in trouble:  'You’ll attract the…
  • Google Firestarters 14 - Big Data, or Big Mistake? - The Event

    Neil Perkin
    17 Nov 2014 | 4:57 am
    Thursday night saw the great and the good, the interesting and interested, of UK planning come together for the 14th Google Firestarters on the theme of big data. Tim Harford, the renowned author, broadcaster and FT columnist, split his provocations into two TED style twenty minute talks (with discussion and questions in between) - one titled ‘Big Mistakes with Big data’ and the second on ‘How to Tell the Future’. Tim spoke without slides and was an excellent storyteller, effectively combining great anecdotes with a deep knowledge of the subject and some great insights into a complex…
  • This Week's Favourite Fraggl Links

    Neil Perkin
    15 Nov 2014 | 1:38 am
    This week we have put our next generation Fraggl algorithm and email live to our pioneers test group. If you're a Fraggl pioneer, please let us have your feedback. In the meantime, here's my favourite links, curated by Fraggl: A good deck here from Clay Parker Jones on why organisations are broken, and how to fix them Some great contributors in this list of 5 things you should know before getting a job in planning and strategy An interesting piece on how GDS are quietly disrupting the problem of online identity, and (sort of related) this article on Sweden as the most cash-free…
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    Johnson Direct » Blog

  • Badger Meter BEACON Product Launch Wins 2014 MarCom Gold Award

    Johnson Direct
    19 Nov 2014 | 8:30 am
    2014 MarCom Gold Award Winner: Badger Meter BEACON Product Launch How did this 3D mailer play a role in earning Badger Meter this prestigious award (not to mention many intrigued sales leads)? Take a look!   CONGRATULATIONS, BADGER METER! Badger Meter’s BEACON Advanced Metering Analytics Product Launch has won a 2014 MarCom Gold Award in the “149c. Product Launch $150)” category. The MarCom Awards honor excellence in marketing and communications. According to Badger Meter, a key marketing component for the product launch was the 3D (three dimensional) direct mail…
  • Eliminate Web Design Disputes with Wireframes

    Denise Hearden
    27 Oct 2014 | 10:32 am
    When you begin a website design and development project, it’s very tempting to begin with design concepts. Everyone loves to be involved in the look and feel of a brand new website. But beware…hitting fast forward to the design stage creates a lot of risk for your brand, your business and marketing plans and organization as a whole. It doesn’t take into consideration the invaluable research and strategy that’s required to create a powerful user experience and the bottom line results to which your website should be a significant contributor. So where SHOULD you begin?
  • Johnson Direct Moves Milwaukee-area Office

    Johnson Direct
    8 Oct 2014 | 7:56 am
    The JD headquarters is moving! Autumn colors and cool temps aren’t the only big changes October is bringing – Johnson Direct is relocating to our new company headquarters at 250 Bishops Way, Suite 203, Brookfield, WI 53005 at the end of the month. If you’ve sent us any correspondence in the past, you’ll notice that the only change to this address is the street name. Coincidentally, our building number, suite number and ZIP code remain exactly the same!   We’re excited to take over this new space that will foster many hours of strategic planning and creative…
  • Do White Papers Still Matter?

    Johnson Direct
    25 Sep 2014 | 12:17 pm
    Content Marketing Institute recently published a great article about the value of white papers as a critical component of a content marketing program. We couldn’t agree more. Here’s why… Why White Papers Still Matter: Their Role in Effective Content Marketing is a good read – it’s got a lot of great information about why white papers are a great content marketing tactic. One take-away is this: The point of view you isolate for the pillar, or central idea of your white paper will differentiate your company in the eyes of your readers. Your readers must see value…
  • Welcome Emails Work – Period

    Erik Rahm
    17 Sep 2014 | 9:01 am
    You’re missing a HUMONGOUS opportunity to build confidence and foster camaraderie among your customers if you’re not sending them a welcome email. Welcome emails generate some of the highest open and clickthrough rates than any other non-transactional e-messages. Here’s the “why” and “how” that just may help you open your arms to a new, fresh Welcome Email program that boosts results and customer loyalty. There are more than a dozen instances when a B2B or B2C welcome email is more than appropriate, including: New member New enrollment Joins club or program…
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    The Email Marketing Chronicles

  • The Rise and Rise of Niche Email Marketing Products

    Scott Hardigree
    18 Nov 2014 | 8:33 am
    As email grows in complexity and effectiveness, so do the technologies and services that power it. But the email service providers (ESPs) and even the in-house solutions can’t be expected to provide for every need an email marketer might have. Yet the need exists, and in a game that’s sometimes measured in half a percentage point, every little detail counts. Enter niche email marketing solutions. Nimble and savvy businesses are popping up to fill the voids others can’t, by providing hyper-focused solutions that help companies improve on even the finest points of their email marketing…
  • All Hallows’ Email

    Scott Hardigree
    27 Oct 2014 | 6:28 am
    As an email marketer, it’s easy to be narcissistic, sending out self-serving emails rather than subscriber-centric ones. But as it’s Halloween this week, I think it’s a good time to ask yourself if your emails are a trick or a treat. Because, like the kids showing up expectantly at your door, everyone would rather get the treat. Emails that trick Your emails are a trick if they are—as mentioned above—self-serving, all about what you want to sell and not about what your subscribers or customers might need/want to buy. They’re a trick if they show up too often. They’re also a…
  • What’s Tripping Up Our Efforts to Make Email More Personal?

    Scott Hardigree
    14 Oct 2014 | 10:20 am
    Remember when email personalization meant all you had to do was include the subscriber’s name in the subject line? It was the best of times; it was the worst of times. Now that tactic fails to impress the savvy (or cynical) even through it’s still effective. Today, personalization can mean sending emails based on opens or clicks, website behavior like browsing or buying, emails triggered by abandoned shopping carts, and far, far more sophisticated tactics. Being able to compile all of that data into one single view of each customer and deliver laser-targeted relevant messages as…
  • The Dark Side of Willy Nilly List Building

    Scott Hardigree
    6 Oct 2014 | 8:14 am
    A purchase does not imply consent for ongoing email marketing communications. Nor does an event registration. So why do so many organizations insist on adding names to their in-house email lists based on a consent that any transaction automatically implies, rather than ask for explicit, permission? I’m from the “just act like a decent human being” school of thought. That means I think companies should act like real people and only email those folks they know that actually want to hear from them. They ought to let thoughtfulness drive the bus, not shrewdness or email…
  • The ROI of Email is Immeasurable

    Scott Hardigree
    25 Sep 2014 | 7:54 am
    I just had a prospective client reply to a newsletter we sent them in 2010. That’s four years ago, folks. And I bet you have some old emails in your inbox waiting for your attention too, emails you haven’t deleted because you plan to get to them—someday. The oldest email in my inbox right now is three years old. I purge emails on a regular basis, yet I haven’t moved that one to the trash yet. Obviously, I still have every intention of opening it and dealing with it, just not any time soon. Ditto for promotional emails and newsletters: Just because I don’t open and read them right…
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    Email Critic | Rants and Raves of a Mad Email Marketing Agency

  • Complexity vs. Simplicity: Can Email Tools be too Fancy to Function?

    Scott Hardigree
    19 Nov 2014 | 7:38 am
    I once heard a web developer explain to a client that the easier a website is to use on the front end, the more complex the programming on the back end. He was saying this to explain to the client the potential increase in cost to make the simplicity possible. But I remembered this incident as I was reading a DMA report on complexity in cross channel marketing, and I realized how this could apply to email marketing tools as well. Marketers want more capabilities but not necessarily more complexities, but are we getting there? Are we building the platforms that can do it all without requiring…
  • Email Deliverability Doesn’t Change…Processes Must

    Scott Hardigree
    19 Nov 2014 | 7:37 am
    What’s new under the deliverability sun? Apparently not much. The latest study by Return Path, tracking email deliverability rates worldwide, really doesn’t tell us anything new. In fact, its true usefulness might be in helping us to stop worrying so much about a sudden and drastic drop in deliverability. I remember looking at the numbers the last time this study came out, and they weren’t that different from these. Even Brazil’s embarrassingly dismal numbers are similar to what they already had been. What is interesting to me is that not much has changed despite an increase…
  • Social Logins Suck

    Scott Hardigree
    6 Oct 2014 | 8:57 am
    OK, confession time: How many of you are tired of remembering usernames and passwords and log in to various accounts with your social logins instead of creating new ones? I’ll come clean: I’ve done it. It’s just easier that way. If I only have to remember my Twitter login, and then I can use that login on any number of other sites, haven’t I just made my life easier? Yes…but if you’re the marketer, no. Social logins make life easier for the consumer, but they only pretend to make life easier for the marketer. Here’s why: 1. You don’t own the data: If you allow users to log in…
  • Why Is Bad Email so Easy to Do?

    Scott Hardigree
    25 Sep 2014 | 8:26 am
    After 17 years in the industry, I still look at what shows up in my inbox, shake my head, and ask myself how it is that so much email still sucks in 2014. And then I remember: Bad email is too easy to do. Really, getting email out the door isn’t hard at all. Get set up with your ESP, load a list of email addresses, dump some content into a template, and send. Voila! Would other marketing channels be handled so carelessly? A TV ad? A direct mail campaign? A billboard even? I doubt it. But then, those channels are costlier to pull off, and so get more attention—much more…
  • B2B VS. B2C: Not as Different as It Used to Be

    Scott Hardigree
    20 Aug 2014 | 7:18 am
    Typing that title has me wondering if I’ve started writing a song or a blog post, and I guess either would come from the same place: ruminating on change. A few years ago, the differences between B2B and B2C email marketing were clear-cut. The B2C email marketer was typically after the transaction, looking to convert a customer on the spot. That led to batch-and-blast emails, and lots of them, with lots of spam complaints and unsubscribes to go along with that approach. The B2B email marketer, on the other hand, was typically focused on nurturing a lead along slowly based on business…
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    SMS Marketing Blog » SMS Marketing Blog

  • MailChimp Text to Join – Free Sign Up

    Derek Johnson
    20 Nov 2014 | 12:05 am
      Have you ever wanted to have your customer text to join your MailChimp email lists? If so, we’ve got some pretty exciting news, as we just announced a new integration here at Tatango with MailChimp, allowing you to use text to join to grow your MailChimp email list. The best part, it’s free to use! To start using MailChimp text to join for free, click here. What is text to join, it’s actually pretty simple! With MailChimp text to join, your customers are able to text message you their email address, and with Tatango’s new integration with MailChimp, each email…
  • SMS Marketing Acquisitions – Waterfall Acquires Archer Mobile

    Derek Johnson
    18 Nov 2014 | 5:00 am
      It was recently announced that Waterfall has acquired Archer Mobile, or more specifically the mobile marketing services division of Archer USA Inc. Waterfall is the fourth SMS provider to acquire another SMS provider in the last two years, making it very apparent that there’s a consolidation effort happening in the SMS marketing space as of lately.It’s interesting to note that Archer Mobile was originally iLoop Mobile, until a name change in 2012, after the merger of iLoop into a subsidiary of Lenco Mobile in 2011,  for approximately $42 million in cash and securities.
  • Text Message Marketing – What’s The Right Amount of Text Messages?

    Derek Johnson
    13 Nov 2014 | 5:00 am
    One of the most common text message marketing questions we get at Tatango is how many text messages should I be sending my customers? While we’ve always assumed at Tatango that 1-2 text messages per week is the optimal amount of text messages to send customers, we now can back up this assumption with some consumer insight data from BlueHornet’s 2014 Consumer Views of Email Marketing Report. For the third consecutive year, BlueHornet surveyed over 1,000 consumers across the United States to better understand their behavior and sentiments about not only email marketing, but text…
  • Schlotzsky’s Launches Restaurant SMS Loyalty Program

    Derek Johnson
    31 Dec 1969 | 4:00 pm
    Have you ever heard of Schlotzskys? They’re a privately held franchise chain of restaurants, specializing in sandwiches, with more than 350 franchised and company-owned locations worldwide. Besides being known for awesome sandwiches, they’re now known for having their very own restaurant SMS loyalty program! As you can see below, Schlotzsky’s is advertising this new SMS loyalty program inside their restaurants, instructing customers to text LOTZ to 21333 for special restaurant offers, discounts and news. When customers text LOTZ to 21333, they’ll receive the following…
  • 8% of Cabela’s SMS Opt-Ins Occur Online

    Derek Johnson
    31 Dec 1969 | 4:00 pm
    In June of 2014, Cabela’s did something interesting with their text message marketing campaign. By using different SMS keywords to advertise their text messaging campaign in-store and online, the retailer was able to determine how many customers were opting in after seeing the text messaging campaign advertised in-store, compared to online. What were the results? 92% of customers that opted-in to Cabela’s text message marketing campaign were attributed to the retailers in-store advertising efforts, where 8% of text message opt-ins were attributed to the retailers online…
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    Big Brand System

  • The 5 Essential Keys to a Tantalizing ‘About’ Page

    19 Nov 2014 | 3:00 am
      It’s an easy mistake. Once you know it, you’ll see it happening on most websites. Let me ask you: What’s the purpose of your about page? That’s obvious, isn’t it? It’s about your company. Your history. Your products. Maybe some stuff about you personally. That’s it. Right? Not quite. That shouldn’t be the main focus. The about page on your website is a “sales” page, encouraging readers to get in touch or join your newsletter. And like every sales page, your about page should focus on your readers, engaging and inspiring them.
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    Internet & Video Marketing Solutions for Business

  • How to Convert More Prospects Into Customers

    Julie Weishaar
    5 Nov 2014 | 8:50 pm
    If You Are a Business Owner, Your Number One Concern is Customers You have most likely been inundated with a million and one ideas about how to build relationships, retain customers, create a list of potential customers, and inspire consumer loyalty.  But the tough question is, “How do I convert prospects into customers?” There are […]
  • Use Video As An Advertising Tool

    Julie Weishaar
    3 Nov 2014 | 7:24 pm
    It’s All About Arousing Curiosity When you go to Internet websites that activate pop-up screens in your browser, what you usually see are text and picture combinations that you usually ignore and close immediately because they are annoying and boring. However, you do pause and look at the pop-up screen if it contains some animated […]
  • Take Your Website Traffic to The Next Level

    Julie Weishaar
    29 Oct 2014 | 7:50 pm
    Traffic to Your Blog or Website is Essential Traffic alone is not enough. Your traffic needs to be the RIGHT target market. In other words, people visiting your website should be potential customers of your products and/or services. If you want to take your website or blog traffic to the next level, perhaps even viral, […]
  • First Impressions Matter

    Julie Weishaar
    14 Oct 2014 | 4:20 pm
    Your Video Thumbnail Is Your Video’s First Impression By now you should already know that video is the wave of the future! Video Delivers Powerful Results Video Gets more traffic to your website Video Keeps your consumers engaged Video Keeps visitors longer on your website People would rather watch than read Search engines love video […]
  • Mirror Mirror On The Wall, What’s The Best Visual Content of All?

    Julie Weishaar
    25 Sep 2014 | 7:47 pm
    Eye-Catching Attention Grabbing Graphics or Images Are The Best Visual Content! People prefer to see than read.  Images and videos are the foundation for the New Internet Language and marketers need to accept this fact by giving their viewers what they want.  Remember, peoples’ attention spans are very short and it is imperative that you […]
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    The Direct Marketing Voice

  • QuantumDigital Releases Enhancements for TriggerMarketing®

    21 Nov 2014 | 5:00 am
    Realtor friends of QuantumDigital know we’re always looking for ways to make marketing properties and generating new listing leads easier for you. That’s why we recently added new postcard designs and a new list selection feature to our popular TriggerMarketing® platform. Watch this video to learn more about TriggerMarketing and the new feature. Click here to view the embedded video. Do you use TriggerMarketing? We’d love to hear about your experience in the comments below! The post QuantumDigital Releases Enhancements for TriggerMarketing® appeared first on The Direct…
  • Quick Tip Tuesday: November 18 – Excuses to Stay in Touch Using Postcards

    18 Nov 2014 | 5:00 am
    With the holiday season and New Year quickly approaching, many realtors and small business owners are using this time to plan for success in 2015. This is a great time to map out your direct mail postcard calendar to stay in touch with your farming list and sphere of influence. Watch this video for some ideas to stay in touch throughout the year using postcards that go beyond the typical birthday wishes. Click here to view the embedded video. Need some more ideas? Check out these excuses to mail. The post Quick Tip Tuesday: November 18 – Excuses to Stay in Touch Using Postcards appeared…
  • How to Reach Generation Y with Integrated Marketing

    14 Nov 2014 | 5:00 am
    There’s an assumption among many that Generation Y – people born between the mid-1980s and the early 2000s – is extremely difficult to reach via traditional media and direct mail. Like most assumptions, it’s equal parts true and untrue. While Gen Y is far more involved in digital media than previous generations, its members are also highly responsive to direct mail and other more “traditional” forms of marketing. One reason for this is digital marketing overload. Like Allison Schiff mentioned in Direct Marketing News last year, many millennials face inboxes full of marketing…
  • Quick Tip Tuesday: November 11 – 5 Ways to Honor Veterans

    11 Nov 2014 | 11:30 am
    Today is Veterans Day, but thanking and honoring Veterans can go beyond this one day with your actions as a realtor or other small business owner. Here are 5 Ways to Honor Veterans Beyond Veterans Day, from CNN. Check your assumptions about veterans Invest in veterans Help veterans’ families Volunteer with veterans programs Reach out to the Department of Veterans Affairs The post Quick Tip Tuesday: November 11 – 5 Ways to Honor Veterans appeared first on The Direct Marketing Voice.
  • Quick Tip Tuesday: November 4 – Use Colors That Sell

    4 Nov 2014 | 12:56 pm
    Whether you’re working on a new postcard direct mail campaign or revamping an existing one, reconsider the color palette you’re using. Here are a few quick tips all about choosing the best colors for your next campaign. Color postcards are 25-30% more effective than black and white. Postcards with two colors tend to have higher responses than ones with four colors. Use colors that sell. Throw away your pastel swatch book. Use bold primary colors – red, yellow, blue. Avoid designer tones, especially earth tones. Agitate the reader, don’t pacify. If you want more…
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    The Blog of Matthew Loop

  • Are You Selling Yourself Short WITHOUT Even Knowing it?

    Matthew Loop
    22 Nov 2014 | 6:26 am
    This is one of the BIGGEST reasons why most people never get what they truly want in life or business. Don’t fall into this trap or it will keep you running on a hamster-wheel going nowhere. Take a couple minutes right now, get rid of  all distractions, and listen to this important message. We filmed this video in Paris, overlooking the beautiful Arc de Triomphe.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: You are GREATER Than Your Life Circumstances Selling Products Online? Watch This FIRST…
  • You are GREATER Than Your Life Circumstances

    Matthew Loop
    21 Nov 2014 | 2:55 pm
    In this inspiring video, I share a powerful message that’s applicable to your business and personal life. Without this critical mindset shift, you’ll never realize the success and prosperity you seek. Filmed at the magnificent Windsor Castle in the United Kingdom.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: The 5 Pillars of a Successful Internet Business Is Philanthropy Part of Your Social Media Strategy? The Social Media Revenue Summit (highlight reel) Before You Work Another 12 Hour…
  • How to Contact Google Local Business Support

    Matthew Loop
    29 Oct 2014 | 9:21 am
    In this video, you’ll find-out the fastest way to contact Google local business support so you can actually get a representative on the phone. That was easier said that done until recently. Just in case you didn’t know, Google My Business is the new name for those maps listings, too. So, why might you want to get Google on the phone? - Maybe you have a client review that’s been filtered and you want to know why - Maybe you updated your address awhile ago and it’s still not taking effect. - Maybe you have your Google+ page and YouTube account merged with the wrong local…
  • New Chiropractic Marketing Strategy Ranks You #1 on Google

    Matthew Loop
    3 Oct 2014 | 5:59 pm
    This newer chiropractic marketing strategy is AWESOME and I’m happy to be sharing it with you! It’s a super easy way to rank #1 on Google this year. The method is very powerful, “out-of-the-box” and hardly any chiropractors are using it. Everyone knows that better rankings online equals more new patients through the doors. However, a big problem is that it’s becoming harder and harder to stand-out in the noisy social world now that the gatekeepers are back. This secret “loophole” you’re going to discover has worked time and time again for…
  • Social Media Business Consultant Shares Inspiring Message

    Matthew Loop
    19 Sep 2014 | 8:17 am
    There’s so much opportunity this year for those business owners who are willing to prepare well, work hard, and persevere. Keep grinding and moving forward. Your time is coming, my friend. This video was filmed at Half Moon Bay in the Caribbean islands of Turks and Caicos.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: It Ain’t About How Hard You Hit The 5 MOST Powerful Facebook Advertising Tips The Life Success Secret NO ONE Talks About Before You Work Another 12 Hour Day, WATCH THIS 
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  • Managing customer journeys (Free research report)

    Dave Chaffey
    13 Nov 2014 | 2:57 am
    Research report – Approaches to managing online and multichannel experiences – free research report in conjunction with Ecommerce Expo available free to Smart Insights members
  • The history of content marketing

    Dave Chaffey
    19 Oct 2014 | 7:29 am
    A video of some nice examples of Content Marketing ‘through the ages’ – thought useful to introduce Content Marketing to students. (Source:
  • Market development options

    Dave Chaffey
    23 Jun 2014 | 12:34 am
    Innovation Horizons are a useful way of encouraging forward-thinking outside of the box of of market penetration in existing markets using existing technologies. The concept was developed in Innovation Tournaments by Christian Terwiesch and Karl Ulrich explain these three horizons. They’re described well here by Sheldon Laube on the PwC Innovation blog.
  • Definition of the collaborative economy (infographic)

    Dave Chaffey
    20 May 2014 | 9:38 am
    Mapping the collaborative economy
  • Number of Internet users to pass 3 billion

    Dave Chaffey
    8 May 2014 | 6:28 am
    New figures by the ITU today predict that, by end 2014, there will be almost 3 billion Internet users, two-thirds of them coming from the developing world, and that the number of mobile-broadband subscriptions will reach 2.3 billion globally. Fifty-five per cent of these subscriptions are expected to be in the developing world. Mobile-cellular subscriptions will reach almost 7 billion by end 2014, and 3.6 billion of these will be in the Asia-Pacific region. The increase is mostly due to growth in the developing world where mobile-cellular subscriptions will account for 78 per cent of the…
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    Business 2 Community

  • The Best Phones On the Market For Business Communication

    Jennifer Hyman Sutton
    22 Nov 2014 | 5:51 pm
    As smart phones and tablets proliferate, the number of personal devices allowed to be connected to the corporate network is growing due to perceived cost savings and productivity gains. Five years ago, when the emerging trend of employees bringing their own devices to work was first captured by Intel, many employees in the workforce continued to use employer-issued devices, such as BlackBerrys, because of privacy and security concerns. Nowadays, as mobile devices adoption grows, the BYOD (Bring Your Own Device) marketplace has become a battlefield where Apple, Samsung, HTC, LG Electronics,…
  • 4 Reasons Why Appeals to ‘Shop Local’ May Be Falling on Deaf Ears

    Victoria Treyger
    22 Nov 2014 | 5:49 pm
    If there’s an elephant in the room of the ‘Shop Local’ movement it’s this: If three quarters of U.S. consumers are aware of events like the upcoming Small Business Saturday, why aren’t small businesses blowing larger competitors out of the water? Small business owners everywhere are gearing up for Small Business Saturday, a day they’re hoping will provide a holiday season revenue boost. But with an increasing number of holiday shoppers planning to spend a majority of their holiday shopping budget online, Main Street businesses may end up feeling like they’re the ones being left…
  • The Popular Debate: Insourcing vs. Outsourcing Merchandising

    Nancy Chen
    22 Nov 2014 | 5:36 pm
    To outsource or not to outsource, that is the question. For companies looking to cut costs, outsourcing can be attractive because third parties can often provide service for a cheaper price. However, when deciding whether or not to outsource an important component of your business like merchandising, you should consider all the factors involved, not just cost. In this article we’ll look at the advantages and disadvantages of outsourcing and insourcing, as well as a combination of both. Outsourcing Currently, almost 90% of CPG (consumer packaged goods) companies use a third party for support…
  • The State of Baby Boomers in America

    Marc Miller
    22 Nov 2014 | 4:58 pm
    Baby Boomers in America Baby Boomers in America are in the process of dividing into multiple groups as we all approach the traditional retirement age of 65. Unfortunately, I see a very disturbing trend that I would like to discuss in this post. Baby Boomers in America and Encore Careers Recently, announced their 2014 Purpose Prize Award winners. The purpose prize is given to six inspiring social innovators over 60 who are working to advance the social good in their communities and the world. These are tremendously inspiring stories of people who have decided to dedicate their later…
  • Hillary Clinton: Obama Immigration Action ‘Historic’

    Gene Giannotta
    22 Nov 2014 | 4:53 pm
    Hillary Clinton called President Obama’s immigration actions “historic” during an event in New York City Friday night. “It’s really the lives of people who are in many instances longtime residents and workers who have not only raised children, but made contributions and in many, many instances, because of the way our system operates, paid taxes already,” Clinton said, according to Politico. The likely 2016 presidential candidate said that Obama acted “in the face of not only past inaction but, I think it’s fair to say for those of us who have observed the Congress’s attitude…
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  • Tech Tip: Disconnect iMessage

    Spiro Pappadopoulos
    10 Nov 2014 | 7:49 am
    If you are like me, and you got tired of paying more to have a phone whose screen breaks, battery dies, and is trailing in the new technologies and sharing capabilities… you may have left or are thinking about leaving the iPhone world. Shudder not, though we are attached to our phone of choice, we […]
  • Embracing Change to Improve Your Restaurant’s Business

    Spiro Pappadopoulos
    29 Oct 2014 | 10:49 am
    You don’t read about marketing to gain insight on maintaining your status quo, you read to learn how to improve your restaurant’s business. All of us seek out ideas, strategies, and technologies that can affect change on the success of our business. That success could be the bottom line, the well being of our employees, […]
  • I Got Sauced

    Spiro Pappadopoulos
    21 Oct 2014 | 10:01 pm
    It started out all in good fun. I wanted to open a place that made a really really good burger, crispy wings tossed in original homemade sauces, some hand cut french fries that you think about later in the week, and a small curated selection of craft beer cans. A fun, vivid, graphic vibe; bright […]
  • The Social Feed and Employees

    Spiro Pappadopoulos
    20 Oct 2014 | 2:54 pm
      How does your social feed embrace your employees? Does it at all? These are the questions you should ask yourself. Are you tagging employees in pictures of the product of their labors, are you recognizing the fact that many hands are involved in creating what your business accomplishes? Do you thank, mention, and acknowledge […]
  • Learning Teaching Motivating

    Spiro Pappadopoulos
    30 Sep 2014 | 4:34 pm
    “I think the big mistake in schools is trying to teach children anything, and by using fear as the basic motivation. Fear of getting failing grades, fear of not staying with your class, etc. Interest can produce learning on a scale compared to fear as a nuclear explosion to a firecracker.” Stanley Kubrick I am […]
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    The Point

  • Report: Trade Shows Generate Highest Quantity & Quality of Leads

    Howard Sewell
    14 Nov 2014 | 4:32 am
    Marketing software research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report, a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace. (You can access the complete report on the Software Advice blog – no registration required.) As with any research report, however, it’s wise to look at the data, and the conclusions drawn from that information, with a critical eye. In this…
  • Email Campaign or Essay Question? You Decide.

    Howard Sewell
    10 Nov 2014 | 5:16 pm
    The email campaign below from Integra, a regional provider of business voice and data solutions based in Vancouver, Washington, gets high marks for promoting content – in this case, a “buyer’s guide” – but on all other counts, the email reads like the opening to a term paper, not the hard-hitting, action-oriented lead generation campaign it should be. Let me count the ways in which this campaign went off the rails: 1. The header is one image, which means the majority of email readers (who turn images off by default) won’t even see the large Integra logo, the smiling man,…
  • What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

    Howard Sewell
    29 Oct 2014 | 10:08 am
    Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines, a pioneer in predictive applications for marketing and sales. I caught up with Brian recently to pick his brain about the sudden wave of interest in All Things Predictive. (HS) Brian, I was at Dreamforce in San Francisco earlier this month and it seemed like every other exhibitor was trumpeting…
  • Research Report: Lead Gen Not as Easy as Marketers Think

    Howard Sewell
    20 Oct 2014 | 12:12 pm
    I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader, and was struck by the wave of technologies on display that centered on analytics. Highlighted by the launch of Salesforce’s own analytics cloud, the current trend in marketing technology is clearly focused on helping marketers make smart decisions and build smarter campaigns. Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target…
  • Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

    Howard Sewell
    7 Oct 2014 | 9:19 am
    It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries, a market share that won’t be decreasing any time soon. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees,…
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    Joey Sargent

  • When Company Culture Counts

    Joellyn 'Joey' Sargent
    20 Nov 2014 | 7:55 am
    I was talking with a CEO group the other day about strategies for maintaining business momentum when the inevitable revenue plateau is looming. As we talked, many were surprised to realize organizational culture was an essential differentiator between organizations that weather the storm well and those that sink in the face of adversity. Why Does Culture Count? When business is “off” many CEOs start to think about where to cut. Their attitude shifts from “lets thrive” to ” how can we survive” and fear begins…
  • The ROI of Everything

    Joellyn 'Joey' Sargent
    13 Nov 2014 | 7:55 am
    Frequently clients ask me to help them develop ROI models and marketing metrics that serve as a foundation for effective decision-making. I’m glad they do, because understanding value returned from marketing investments is essential to a successful marketing effort, and it’s not as easy as it seems. A sound approach to measuring marketing ROI sits at heart of an agile marketing strategy. There’s no way to make the right choices about where to invest and where to cut back if you don’t know how various activities contribute to your overall results. Maybe you can measure…
  • The Revenue Growth Environment, part 2

    Joellyn 'Joey' Sargent
    6 Nov 2014 | 7:55 am
    This is Part 2 of 2 In my Revenue Rehab teleseminar series, I talk about drivers of revenue growth and how to apply them for maximum advantage. I share those tips here, starting with a look at three major environmental factors that affect growth in every business: Technology, Attitudes and Demographics. In future posts, I’ll cover ways to increase and manage business momentum, as well as how to create SMART growth. In Part 1, we discussed Technology and why understanding the prevailing Attitudes in your market is essential. To find the connection points where your…
  • The Revenue Growth Environment, part 1

    Joellyn 'Joey' Sargent
    30 Oct 2014 | 7:55 am
    This is Part 1 of 2 In my Revenue Rehab teleseminar series, I talk about drivers of revenue growth and how to apply them for maximum advantage. I thought I’d share some of those tips here, starting with a look at three major environmental factors that affect revenue growth in nearly every business: Technology, Attitudes and Demographics. We’ll explore these three issues and what they mean for you in this 2-part post. In future posts, I’ll cover ways to increase and manage business momentum, as well as how to create SMART growth. What’s the Weather Like?
  • Follow the Pain

    Joellyn 'Joey' Sargent
    24 Oct 2014 | 9:38 am
    Find the Pain, Find the Problem Sales people are often coached to look for a customer’s pain point and address it to win the sale. This is good advice in some circumstances, and following the pain can also help diagnose bigger business issues. If growth is slow, ROI is declining and morale is lagging, the problem might not be your company’s pain points, but how you respond to them. Being reactive is not strategic Imagine for a moment that you burned your finger, like I did the other day while curling my hair. That one little spot by my right knuckle was a killer. It captured…
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    The Brolik Blog

  • Managing Client Expectations: For Designers

    Hannah Volz
    19 Nov 2014 | 11:45 am
    Ah, managing client expectations. Depending on the parties involved, it’s often a designer’s least favorite aspect of the job. Can’t we just sit at our desks making things pretty? No, no we can’t! A lot of designers are under the misconception that it is our job to make our clients happy. Other slightly misguided designers believe it is our job to meet the project goals. To be fair, they’re both somewhat right. But they’re also both somewhat wrong. Let me be clear, because I’m probably starting to sound like a very unreliable source for advice on client-designer relationships.
  • From College Life to Digital Marketing Agency

    6 Nov 2014 | 1:35 pm
    Rebecca Fuger I graduated from American University in 2013 with a degree in public communication and marketing. After graduation, I accepted an internship at a marketing firm in the Washington DC area as a part time SEO intern and part time traditional communications. My favorite tasks during the internship were working with the digital marketing team in SEO, and I started to move away from more traditional PR. I’m originally from New Jersey and knew that I wanted to move closer to home once I completed my internship in DC. After searching for a digital position in Philadelphia, I found…
  • Sales Techniques: Closing Sales With The First Conversation

    Jason Brewer
    9 Oct 2014 | 7:15 am
    The first sales conversation can make or break a deal. If the first conversation goes well, I mean really well, you get this instinctive feeling that the person wants what you’re selling. The prospect may even hint that they are excited to start the journey together. Know the feeling? We’re all searching for that perfect customer that values what we do, appreciates our approach, trusts us on instinct, and is ready to move. It’s amazing when it happens, but it’s not the norm. There’s no sure-fire way to engineer this flawless first call phenomena, but there are ways to guide the…
  • The Power of Doodling

    Jessica Warhus
    12 Sep 2014 | 8:40 am
    In the business world it can be hard to retain all of the information you hear. You’ve been there – sitting in a long meeting, on the verge of zoning out. So, you grab the closest pen and begin to mindlessly doodle letters or shapes. Anything to keep you busy. Commonly viewed as a symptom of boredom or inattention, it’s no surprise that doodling is met with disapproval. But people wrongly assume that someone’s brain is inactive when they’re doodling. In reality, the brain is designed to constantly process information. So when it lacks sufficient stimulation, it goes on the hunt for…
  • Home Team Marketing: A New Era In Brand Distribution

    Jameel Farruk
    4 Sep 2014 | 8:00 am
    Your employees are often closer to your brand than your customers. For many brands, their employees can also be a customer of their product or service, creating opportunities for employers to empower employees to act as brand evangelists. This seismic shift in marketing is seeing adoption en masse across a wide variety of industries, where employers are engaging employees in a companywide effort. Like the underpinnings of an Aldous Huxley novel, the new world of marketing is such that employees and marketers join hands in spreading the company gospel. At Brolik, every one of our team members…
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    Making Every Word Count

  • Build vs. Buy: What is the Best Path to Grow Your Business?

    Gordon Benzie
    18 Nov 2014 | 9:03 am
    As a business owner (or an aspiring one), an important consideration is the quest for future growth. From a strategic perspective, there are really only two choices: grow organically or by acquisition. By “organic,” I simply mean to grow by closing more deals, through efforts such as expanding your sales force or introducing a new product line. When writing a business plan, it is important to consider each of these growth strategies – whether you are starting a new business, or expanding an existing one. This decision is actually quite important, with big repercussions as to what your…
  • When the Price of Free is Too Much – The U2 Album Giveaway

    Gordon Benzie
    22 Oct 2014 | 9:18 am
    The band U2 and Apple partnered this month to do a remarkable promotion and awareness activity. Every iTunes user received a copy of U2’s latest album, Songs of Innocence. When I heard about this offer, I couldn’t believe it. I saw a television advertisement showing the band playing a song from the album. Then, at the end of the ad, it was explained that the album would be available for free to iTunes subscribers. I am a big U2 fan, so was thrilled at this act of generosity. And, as a marketer, I couldn’t help but think about what the terms of the agreement might have been. Clearly,…
  • 5 Reasons to Choose a Niche When Starting a New Business

    Gordon Benzie
    23 Sep 2014 | 11:10 am
    The Wall Street Journal recently published an interesting article on Artificial Intelligence (AI), written by Christopher Mims (see article). The article describes two new businesses that are making great strides in how AI can be used to help make our lives easier. What struck me as most interesting, however, was the incredibly narrow focus these businesses have with regards to what they hope to accomplish, and the value proposition they offer. As Mims points out, this is actually a very smart approach – one that is in complete alignment with my own perspective. If you seek to launch a new…
  • While Content May Be King, Conversation is Queen of Market Awareness

    Gordon Benzie
    27 Aug 2014 | 8:44 am
    Numerous articles have been written on the importance of what we marketers refer to as “content” in order to drive market awareness, lead generation and other sales support activities. Simply stated, you need something to say to gain the attention of your prospects and customers. Google, Bing and the other search engines reinforce this concept – you simply can’t achieve good search engine placements without quality, relevant content that is frequently updated on a regular basis. As has been mentioned in this blog and other publications, a blog is a great place to showcase your…
  • Promoting your Blog with Social Media

    Gordon Benzie
    30 Jul 2014 | 2:05 pm
    I recently wrote a blog post on the importance of building a blog as part of your public relations program (see article here). As I explained, in today’s digital world, a blog is a critical part of your online profile – as a source of new insights, thought leadership and brand positioning necessary to keep your opinions and perspectives top-of-mind. Once you have come to the conclusion to invest the time and resources to have a blog, the next step is that of promotion. If you build it, no one will find it unless you provide digital “bread crumbs” to lead the way. Search Engine…
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    Dorie Clark

  • Score a Meeting with Just About Anyone

    28 Oct 2014 | 4:31 am
      By: Berit Watkin – CC BY 2.0 We’re all inundated with meeting requests these days. It’s easy to say no to the egregious ones, like the stranger who recently emailed me to suggest that I meet with him on a specific date so I could provide him with free career coaching. But — though I know better than to ask for pro bono resume critiques — I’ve certainly been on the other side of the equation at various times, having my meeting requests turned down or ignored altogether. In fact, most of us probably have; in an increasingly time-pressed world, almost no one has the…
  • Reframing Your Way To Happiness At Work

    23 Oct 2014 | 4:28 am
      By: Highways Agency – CC BY 2.0 Does an overflowing inbox stress you out? You’re not alone – but according to Shawn Achor, author of Before Happiness: The 5 Hidden Keys to Achieving Success, Spreading Happiness, and Sustaining Positive Change, some subtle shifts in mindset can dramatically increase your happiness and productivity: “An overflowing email inbox could be a soul-draining activity, but it could be an opportunity to connect with people or a source of leads.” [Read more at Forbes]
  • 5 Ways to Make the Most of Your Sick Days

    20 Oct 2014 | 4:38 am
    By: thephotographymuse – CC BY 2.0 Entrepreneurship is a 24-hour-a-day profession. You can’t afford to take time off unexpectedly — but nonetheless, your body sometimes rebels. If your fever is spiking and you can’t stop sneezing, you probably have to cancel your client meetings (no one wants to do business with Typhoid Mary). But that doesn’t mean you have to abandon all hopes of productivity. Here’s how you can harness the power of sick days to get ahead in business. [Read more at Entrepreneur]
  • How to Cultivate Junior Talent

    17 Oct 2014 | 4:09 am
    By: Rosana Prada – CC BY 2.0 Cultivating junior talent is one of the most important responsibilities of a middle market leader. You want to give employees of lesser experience the opportunity to try new things, learn, and grow in their roles, but it’s a delicate balancing act. While we all know that failure is part of the learning process, setbacks can sometimes be disastrous to young talent and to the company, especially if they fall short on a critical project. How can you best prepare junior talent for stretch opportunities? Here are four key points to keep in mind. [Read more…
  • Making The Business Case For Diversity

    13 Oct 2014 | 4:13 am
      By: DryHundredFear – CC BY 2.0 Can diversity be good for the bottom line? Todd Sears thinks it’s essential. He started his career as a Wall Street investment banker, where, in his first job, he faced a “relatively homophobic boss” and went back into the closet. But in subsequent jobs, where he found a more welcoming atmosphere, he flourished and eventually shifted into private banking with a (then-novel) focus on LGBT clients, helping to open up a lucrative new market for his firm. He ultimately became the head of diversity for Credit Suisse and, in early 2011,…
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    MLM Success Blog

  • Be Your Biggest Fan

    Randy Gage
    6 Nov 2014 | 10:58 am
    Let’s be real: The Network Marketing business isn’t easy. It’s actually pretty simple, but it’s not easy. We don’t have a boss that gives us a raise and often don’t even have a sponsor who will give us praise. We have to summon the courage to pick up the phone and call prospects. We have to get into the car and drive to homes of people we don’t know. We have to take long plane rides to work with long distance lines. And maybe worst of all, we have to face our fears… Fear of rejection, fear of failure, even fear of success. But we do it. Every week. We look for support where we…
  • How to Kill Fear

    Randy Gage
    9 May 2014 | 9:30 am
    This is the final post in our series about overcoming fear.  If you haven’t read the first three articles, they are on overcoming fear of success, fear of failure, and fear of rejection.  Now let’s conclude with three very important points I want to share with you about fear in general.  1)   There is no such thing as a fearless leader. You’ve probably sat in the back row or nosebleed section of a convention or other major event at some point and compared yourself unfavorably with the speakers on the stage.  They could be wearing a suit that cost more than your automobile, and…
  • Facing Down Fear of Rejection

    Randy Gage
    2 May 2014 | 8:18 am
    You’re afraid to call.  You’re afraid to bring it up in person.  You’re afraid to approach those really powerful prospects on your candidate list.  Why? Because they might reject you.  BOOM! So what? I mean really.  So what?  Here’s the most fascinating thing about rejection in network marketing:  If you’re not getting some rejection, you’re not really doing your job. Here’s why:  Our business is perfect for everybody.  But everybody is not perfect for our business.  Not everyone is willing to do the work, or willing to give up watching five hours of television…
  • Facing Down Fear of Failure

    Randy Gage
    5 Apr 2014 | 8:55 am
    Okay you’re scared.  You’re afraid you’ll fail in your network marketing business.  But just how rational is that?  Would you believe me if I told you that the odds are dramatically stacked in your favor?   They actually are… Think about it this way:  There are successful people in your company, right?  Some of them are wildly successful.  Here’s what that tells you: The products have demand.  The comp plan rewards distributors.  The marketing tools work.  In other words, the whole process has already been tested and proven.  It works. So what is the only variable?
  • Facing Down Fear of Success

    Randy Gage
    27 Mar 2014 | 10:40 am
    So what scares you the most? Fear of being rejected? Fear of failure? For most people in the world today, the answer is quite shocking. Because the true answer is fear of success. Really. Now they don’t know that though. In fact, they’d deny it vehemently. That’s because they are the victim of subconscious programming they’re infected with – that they’re completely unaware is there. One of my earlier books, Why You’re DUMB, SICK & BROKE and How to Get SMART, HEALTHY & RICH! deals exclusively with this issue of mind viruses, and how you get infected by them. The good news…
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  • Free Class – Creating Recurring Revenue

    Crissy Herron
    4 Nov 2014 | 1:06 pm
    I’ve put together a FREE CLASS on how to create recurring revenue in your business. Not sure what that is? It is revenue that repeats itself. Many of you may be familiar with some of the popular “box” programs – like Birchbox (cosmetics), Nature Box (healthy snacks), and Bark Box (pet products). People pay a monthly […]
  • Get Your All-Access Pass!

    Crissy Herron
    21 Oct 2014 | 10:38 am
    There are many pieces to the “online business” puzzle… Getting started can be difficult – but learning to maintain your business and become successful in the long-term is a struggle on it’s own. You may learn one piece of the puzzle, but you need to know and understand how all the pieces fit together to […]
  • Holiday Ad Spots – Get One Before They’re Gone

    Crissy Herron
    5 Oct 2014 | 5:12 pm
    Ad spots are now available in the 2014 Holiday Guide. This is an old favorite. I’ve been putting these guides together for over 5 years! These guides are filled with recipes and tips to make the most of the holiday season! I distribute these guides at no-cost through my site, my newsletter, and social media. […]
  • Join In The Super Sweet Deals – Holiday Edition

    Crissy Herron
    5 Oct 2014 | 4:55 pm
    Become A Partner In The Holiday Edition of Super Sweet Deals  Super Sweet Deals is something I started in 2014, and I’m going to change things up for the holidays! All of the deals will be featured on the FRONT PAGE of the website. People will no longer have to register to receive access to […]
  • Partner Up In The December Big Biz Giveaway

    Crissy Herron
    5 Oct 2014 | 4:52 pm
    Let me help you grow your mailing list! The December Big Biz Giveaway will run from December 17 – December 31. This is a time when people are ready to take charge and make changes in their lives, setting lots of goals for the New Year. Many of these goals are about their business! If […]
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  • Datastream #11

    10 Nov 2014 | 4:22 am
    1. One in 10 Europeans is allegedly conceived in an Ikea bed.[Source]2. Every 10 minutes of commuting cuts your social involvement by a 10th - so 10 percent fewer family dinners, club meetings and other forms of interaction.[Source]3. Around 15 to 20 % of gay men in America marry heterosexual women.[Source]4. Printing and shipping to retailers represent only a tenth of a printed book's retail price.[Source]5. The average sport fan consumes almost 10 hours of media in an average day, against just over 5 hours for other young men.[Source]downstream / upstream
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    Bannersnack's Blog

  • How to run A/B testing with Bannersnack

    20 Nov 2014 | 8:32 am
    A/B testing is a simple way to compare two versions of the the banner ad to see which one gets the best results based on a previously decided-upon metric (CTR, engagements and/or conversions). Using A/B testing (also referred to as split testing), you can bring in impressive changes in results just by making small changes [...]
  • Bannersnack Ad Talk – “Test and compare the results” via Ted Rubin

    Robert Katai
    14 Nov 2014 | 4:48 am
    Our today guest at Bannesnack Ad Talk is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term ROR: Return on Relationship™... a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, [...]
  • What are Bannersnack Ad Engagements?

    Jani Rad
    12 Nov 2014 | 9:46 am
    The trick question for anyone running ad campaigns: How do you measure performance? What do you look at when you need to decide if a campaign or an ad is performing or underperforming? First level: clicks & CTR CTR is an attractive metric as you get results fast. If your reporting is quickly updated, you [...]
  • 3 Reasons Why GIF Animations Can Boost Your Email Marketing Results

    Dana C
    11 Nov 2014 | 5:27 am
    (Example .gif 1) There are many reasons why you should use animations in your email campaigns. Let’s see some of them and some best practices on how and when to do it. Animations can make dull emails interesting and stylish – a good GIF can improve the look of the email, improve your brands image [...]
  • Bannersnack Ad Talk – “ I have empirically found that simplicity sells” via Bogdana Butnar

    Robert Katai
    10 Nov 2014 | 5:34 am
    Think about this: What if you could find specialists’ opinion about online advertising, best practices, current trends and tips for starting a good online campaign in one place? It would be excellent, right? We though about this and today we’re introducing Bannersnack Ad Talk – a series of interviews with online advertising specialists, designers and social media [...]
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    The Nifty 150 | Marketing, Advertising, & Management Insight

  • Two exciting new ventures in St Petersburg, FL

    Jeff Copeland
    4 Nov 2014 | 2:12 pm
    1. Those of you who know me realize I have close ties to the wedding and events industry. My wife and I were fortunate enough to sell our wedding business this past summer, but we continue to produce bridal shows in St Petersburg, FL under the name smpl.EVENTS. So if you're a wedding professional, or in any industry that markets to young engaged couples or newlyweds, then don't miss one of our upcoming shows!2. Since we currently only produce four bridal shows per year, that has freed up time for my other passion, real estate investing and property management in St Petersburg, FL! As the…
  • How to advertise like a rum-guzzling pirate

    Jeff Copeland
    17 Sep 2011 | 6:28 pm
    This was originally a guest post that I wrote for IttyBiz back in February 2010, but apparently Naomi got crossways with some terrorists or something and my post got taken down, so I'm reclaiming it and reposting it here for your pleasure. Grab a rum & coke and enjoy! Those of you who know me know that I have a long and mutually rewarding relationship with Captain Morgan (the rum, not the dead pirate).I have oft consulted the Captain (the rum, not the dead pirate) before making life-changing decisions such as starting business ventures, moving across the country, changing jobs, and having…
  • Please join us in supporting the Susan G. Komen Foundation!

    Jeff Copeland
    22 Jan 2011 | 10:10 am
    Please click on the logo below and take a moment to read my wife's inspirational story about her battle against breast cancer. This disease has really taken a toll on our family over the past year, but many women and their families are not nearly as fortunate as us. Even if you can't give financially, please take a couple of minutes to read her story and send her a few words of encouragement.Thank you!
  • Call for Guest Posts

    Jeff Copeland
    9 Dec 2010 | 7:16 pm
    I recently took on a promotion my day job and find myself with less time for blogging. So rather than let The Nifty 150, I'm putting out a call for guest posts.Do you have an idea for a blog post that would benefit small business owners?Drop me a line and pitch me!
  • Filters vs Features

    Jeff Copeland
    22 Nov 2010 | 8:06 am
    Do you need a better noise filter?I just read a two year old post by Chris Brogan that really struck a chord with me.His post is about Twitter. But from a much broader perspective, at the heart of the discussion is the balance between filters (tools that help us block out some of the noise) and features (new apps, platforms, or products that supposedly add to our productivity, but can also be major sources of noise).Both are necessary and useful. But I think we, as a marketplace and as an economy, are placing too much emphasis on the features.Do you think there's a market for some…
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    Event Strategy Solutions

  • The Dirty Little Secret About Filling Events

    Daphne Bousquet, CMP
    20 Nov 2014 | 7:51 am
    If you are trying to fill your event and hitting a brick wall, there is a reason for it. You see there is this dirty little secret about filling your events that they don’t tell you about. And that is what I reveal in the first video of my brand new series. Check it out [...]
  • 3 Tips To Overcoming Audience Apathy

    Daphne Bousquet, CMP
    13 Nov 2014 | 4:11 am
    In the most recent blog post I asked for your questions, and boy, did I get them! Thank you so much and keep them coming. They were very eye opening and I look forward to answering them in the coming weeks. However, there were a few questions that centered around overcoming your prospects apathy. I [...]
  • Quick Announcement And Favor

    Daphne Bousquet, CMP
    11 Nov 2014 | 8:50 am
    I am very excited to let you know that I am putting the finishing touches on a brand new program that will help you fill your 2015 events with ease! But before I release it, can you help me out by answering two quick questions? That way I can make sure that the program includes [...]
  • The Countdown Is On!

    Daphne Bousquet, CMP
    6 Nov 2014 | 10:36 am
    There are less than 2 months to go in 2014. That means there are only 2 months to go to finish the year strong and only 2 months until a brand new year. If you don’t have a workshop planned in the next couple of weeks, chances are that it is not going to happen [...]
  • The Answer To “But How Do I DO That?”

    Daphne Bousquet, CMP
    23 Oct 2014 | 9:35 am
    Ever had that question? You learn about another cool strategy for your business, but then you get stuck. You get stuck, because you don’t know HOW to implement it. You wonder: “Yeah, but how do I DO that?” That is why I have created the Butts In Seats Virtual Boot Camp with action steps and [...]
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    Brands & Films

  • Product placement in books: a publisher’s point of view

    15 Nov 2014 | 11:12 am
    On 20th October 2014 Alexandra Alter published an article in New York Times titled E-Book Mingles Love and Product Placement. She described an interesting development in the field of product placement in books. The main protagonist of Hillary Carlip’s new novel “Find Me I’m Yours” is a quirky young woman named Mags who works at an online bridal magazine and is searching for love in Los Angeles. However the novel has another prominent character: Sweet’N Low, the artificial sweetener. Hillary Carlip’s ‘Find Me I’m Yours’ Ms. Alter reports that Sweet’N Low…
  • Once in a lifetime opportunity: visiting Central Perk in New York

    11 Nov 2014 | 11:02 am
    Like every die hard Friends fan, I couldn’t have been more excited when I learned tha